Marketing

The Come-up: How Can Amateur Blogs Grow?

David Sharpe bio

9% of bloggers make between $1,000-$9,999 a month. While many dream of entering this earnings bracket it' easy to get stuck in the world of amateur blogs. That's because there are some important steps that are needed for blogging success.

Not sure where to start? Read on for more tips on going from amateur blogs to full-time blogger.

The Difference Between Amateur Blogs and Professional Blogs

It seems like these days everyone has their own blog on a wide variety of subjects. However, you want to dive into the emotional side of taking your amateur blog and raising it to a high-end commercial blog level.

While a major element of successful blogging is time, there are various branding, styling, and marketing aspects that can dictate the success of a blog.

Whether you're looking to turn your blog into a side hustle or full-time gig, read on to learn more about the important tips that can make your blog a success.

A Target Niche

As we stated earlier, there is no end to the number of blogs currently running online. Due to this fact, it can be difficult to stand out among the crowd.

An easy way to avoid this problem is by carving out a niche market from the get-go. For example, instead of having a healthy food blog, you may decide to have a vegan food blog with a focus on Asian and international cuisine.

The more defined you can be within your market the easier it will be to stand out as an original voice.

A Backstory

Many bloggers operate under the misconception that in order to write about a certain subject they have to be an expert on it. However, it doesn't matter if you're an industry expert or novice.

What your audience is really looking for is a unique voice and back story. Your audience wants to connect, and feel that they truly know you on a deeper level.

For example, sticking with the example of Asian cuisine, perhaps you have no experience in preparing Asian cuisine but married into an Asian family and are deciding to pursue the cuisine type in an effort to connect with your husband.

Maybe you even throw in a funny story on when you batched a favorite family dish.

Readers want to find someone with a touch of experience and plenty of character.

A Professional Look

Research has shown that a majority of website visitors will leave the website if they find it unattractive. To avoid this it's important to make your website both beautiful and user-friendly.

The good news is you don't have to be a master web designer in order to create a beautiful blog. There are a number of web design platforms that come with pre-created templates that are ready to go.

As the success of your blog grows and you're able to bring in some extra money, you may consider hiring a web designer to upgrade the site.

However, to get started an elegant template site should do the trick.

Photoshop Skills

Even the most beautiful meal can look gray and dull without the use of a proper camera and some basic Photoshop skills.

Again, this doesn't mean you need to be an expert, it just means that you need to know enough to ensure that your photos look good.

A simple visit to Pinterest or other photography related blogs should give you the information you need to create stellar photos.

You also don't need to invest in an expensive camera. The cameras found on today's smartphones can easily compete with some of the higher end, professional grade cameras currently on the market.

With the help of a handy iPhone, the right apps, and a great design eye, you will be able to create stunning photos that can compete with any popular blog.

Saying Just Enough

If you have visited blogs in the past, chances are you'll find that some blogs have a tendency to overshare ( i.e. you know the children's names, ages and shoe sizes). Yeah, people don't need to know that much.

Then there are some blogs that really don't share anything personal.We believe the sweet spot is somewhere in the middle.

This means you can get away with not sharing intimate childhood memories while still sharing the fact that a recipe’s inspiration came from your son's recent birthday party.

Try to allow at least 5 -10% of your blog post to be based on real-life anecdotal stories.

Remember, by the time your audience reads through a few blogs they should feel like they are a good friend catching up with you over coffee.

A Great Content Grab

You'll find there are recurring themes in each of the successful blogs you visit. You enter the website and not long after you've gotten there a familiar pop up appears on your screen with some cool offering.

This pop-up usually offers some kind of valuable content in the form of a list or a guide that you will receive in exchange for your email address.

This type of email grab is extremely popular on blogs due to their high rate of success. Not only does the content grab push the person to give their email address, but it then trains them to head directly to their email account to look for your email.

This marks the beginning of a habit.

Also, it's important to remember that there's a much higher retention rate for those who opt to receive something than those who feel like they're being spammed by email messages.

The stronger your list the better your following. More on that next.

A Strong Email Campaign

There are a number of people that are operating under the false belief that email marketing is dead. However, it continues to be one of the most successful marketing tools that can be used.

Successful bloggers understand that their audience has a life. Which is why they have a consistent email campaign to keep their blog on the forefront of their audience's memory.

A valuable email campaign does not have to be loaded with content. After all, that's what your blog is there for.

Instead, it should read more like a short letter penned by a dear friend. Obviously, within that letter, there will be a link pointing the reader to your most recent blog post.

Not only is this a great way to reach out to your audience from time to time, but it's also another opportunity to forge a relationship with them.

A Steady Social Media Flow

Successful bloggers understand the value of social media and leave no platform untouched. From Facebook to Twitter, and even Pinterest, the most engaging bloggers are those that know which type of content their audience responds to.

Social media is also a valuable tool as it gives your readers the opportunity to share your content. Enter word-of-mouth advertising.

Some bloggers even create closed Facebook groups for their audience. This creates a feeling of exclusivity that audiences love.

Monetizing Your Blog

Successful blog owners also know that they have to be direct in their attempts to monetize their blogs.

Fortunately, there is more than one way to earn income off of your blog content. Read on to learn more about earning a solid income for all of your hard work.

Advertising Space

Remember we said that later on, you may want to go back and hire a web designer? Having extra advertising space is a great reason to do just that.

Once you can prove that you have consistent traffic coming to your website, you can start to show these results to potential advertisers who will pay you to run their ads on your website. Remember, advertisers love to see those results!

There are also third-party services that will connect you to those looking for advertising and genres similar to yours.

Sponsorships

Who doesn't love free stuff? As a successful blogger, these are just one of the many perks you have to look forward to. Different companies may contact you to represent them by including their product in a recipe or simply mentioning it on your blog.

While many of the sponsorships are done simply for trade or free products, some also compensate with good old cash.

Guest posting

Once you've grown a solid following there are other websites that could benefit from such exposure. This means you can get paid to write blogs that are featured on other people's websites. Which is the big goal here right?

Typically this requires that you direct your audience to the other website to make it worth their while. However, you will find that guest posting can become another lucrative source of income.

The Help You Need to Boot Your Blog Business

With the right marketing effort, amateur blogs can become money making machines. However, marketing often comes with a stark learning curve that can be difficult to overcome.

If you liked this guide on how to

Click for free training

 

Try These SEO Secrets for Instagram

David Sharpe bio

Instagram is one of the most useful platforms to take advantage of in your internet marketing strategy.

In fact, 70% of US businesses are already doing so. It's easy to understand why business are using it as a tool when Instagram has 1 billion monthly users.

With so much content being produced, it's a little overwhelming to understand how to make your content stand out. There are many great theories and strategies out there. What one is proven to work the best?

By creating an Instagram SEO strategy, you can reach your target audience easier than ever before. The saying is, “work smarter, not harder”, so let's get you started with a smarter SEO strategy.

Instagram SEO Strategy

Creating a winning Instagram SEO strategy doesn't have to be all business, it can be fun too! You may be wondering what SEO even means. Let's break it down for you!

What Is SEO?

SEO is an acronym that stands for search engine optimization. It's a fancy way of describing the practice of taking advantage of internet searches. By understanding your audience, using keywords, and sprinkling in some creativity, you can use an SEO strategy to drive traffic towards your website.

Search engines will scan your website for keywords. Let's say someone just entered a search for “interior design trends”. If your website has this wording, it will show in that search.

Instagram + SEO

How can you take this marketing strategy to Instagram? Take advantage of using keywords in hashtags. Creating a hashtag SEO strategy will generate more leads and more engagement with your audience.

Using the right keywords in your hashtags will help your brand become more visible. Combine that with some great content, and you've got a recipe for success.

Build Your Strategy

You are looking to build your own Instagram SEO strategy, but how do you know which keywords to choose? Building any successful marketing strategy starts knowing where you are at, and defining your optimization goals.

Define Your Goals

Having clearly defined goals for your SEO strategy is important in understanding whether or not it’s worth your time. If implemented well, it always will be.

Before you begin rolling out a new strategy, it's important to create a list of goals, or things that you’d like to see improvement on. Some great goals to have when creating an Instagram SEO strategy are:

  • Increased organic traffic
  • Increased social media activity
  • Increased sales

In order to ensure that you reach your goals, you will need to know your audience.

Know Your Audience

Marketing strategies begin with knowing your customer. By knowing your audience you can tailor each post to your unique customer's needs.

By analyzing your audience's interactions with your posts, you can learn about them, and get to know them. By interacting with your audience you can learn important things about them.

You can learn things like:

  1. What things is your audience searching for?
  2. Where are your customers located?
  3. What motivates your audience to purchase something?
  4. What hashtags are they using?

Knowing your audience will assist you with choosing a hashtag that your target audience is searching.

If your target audience is orthodontists in New York, you probably won't choose #redpanda as a hashtag.

Learn From Competitors

By looking to other leaders in your industry, you can learn a thing or two from their internet marketing. Analyze what they are doing. You can learn from it what works (and what doesn't).

Take the best of what they do and tweak it so it's customized for your audience. Pay attention to which hashtags they are choosing. Which ones are driving the most traffic?

Not sure how to tell which ones are driving traffic? Search the hashtags your competitors are using, to see which ones are used the most.

Keep It Simple

Keeping your hashtags simple will ensure that they are easy to remember for your audience. Being easy to remember means that customers will use them.

Not only will keeping it simple help build your audience, but it will also help the aesthetic of your Instagram post. Having long or complicated hashtags can make your post look messy or unprofessional.

Less is definitely more when using a hashtag.

Let the Fun Begin!

Now that you know keywords are important, and where to look for them, it's time to start creating posts! How do you create posts with keywords that look natural? We are glad you asked!

Use the Right Amount

Remember how we said less is definitely more when it comes to using hashtags? Research has found that Instagram posts with too many hashtags, is seen as “spammy”. So how many hashtags should you be using?

There are many different opinions on how many hashtags you should be using. Some people suggest using a maximum of 30 hashtags. Others advocate that using the maximum is too much, and 5-6 hashtags are sufficient.

Regardless of how many hashtags you choose to use, the important thing to remember is to choose hashtags that are relevant to what your posting, and to your audience.

Be Creative

There are many ways to be creative with your SEO strategy on Instagram.

One way to take advantage of hashtags is to look to the days of the week for inspiration. Not only will using the days of the week keep you consistent in delivering great content, but it's also something everyone can use (AKA a great way to expand your reach)!

Here are some great examples:

  • Monday: #MondayMotivation, #MondayVibes, #MondayMood, #
  • Tuesday: #Tuesday, #TransformationTuesday, #TuesdayThoughts
  • Wednesday: #WednesdayWisdom, #WednesdayVibes, #WednesdayMood
  • Thursday: #ThrowbackThursday, #ThursdayVibes, #ThursdayMood, #TBT
  • Friday: #FeelGoodFriday, #Frinally, #FridayMotivation
  • Saturday: #SaturdaySelfie, #SaturdaySunshine, #Caturday (if you're a cat lover)
  • Sunday: #SundayFunday, #SundayVibes

Another creative idea is to brand a hashtag. Create a hashtag just for your business. Some great examples are the State of Michigans hashtag #puremichigan or REI's hashtag #optoutside.

Be Relevant

Remember to take advantage of those keywords! Take advantage of trending hashtags too – as long as they are relevant to what you are posting. If it isn't relevant to your post, your audience may view your choice as a spam attempt.

If what you are offering is keto coffee, you may want to choose hashtags such as #coffee, #keto, or #healthyliving. You wouldn't want to tag #starbucks just because it may be a trending hashtag.

Unless of course, it was relevant to your post. Maybe your business is partnering with Starbucks, and you are announcing that partnership. If that was the case, then using that hashtag would be appropriate.

Use a Hashtag Generator

Not sure which keywords to use for Instagram? Try using a hashtag generator. You can download hashtag generators for free on your phone. A simple one to use is #HashMe.

Once you enter in a keyword to search, the app will find you 30 or more hashtags that are related.

We tried it out and chose “cats” as our keyword. Check out some of the results below!

#cat #gato #meow #kitty #catofthedat #officecat #beantoes #purrfect #ilovemycat #catlovers

Work with a Marketing Firm

By working with a marketing firm you can learn the necessary marketing skills to thrive with confidence in the online marketplace. Working with an expert takes the guesswork out of creating a great SEO strategy.

A marketing firm can help you grow your business using online and cutting edge marketing strategies.

Inspire Your Audience

Using the right keywords is one way to encourage engagement from your audience. Your goal with an Instagram SEO strategy is to inspire your audience to take action.

Inspiring your audience could be as simple as getting them to share your post. It could be to get them to visit your website or buy your product. Inspiring your audience to action is also known as a call to action.

To make a lasting impression with your audience try something unique, like Disney.

Disney has always inspired us. They partnered with Twitter with the #ShareYourEars campaign for Make A Wish Foundation and raised over 3 million dollars.

Create a Winning Strategy

In order to create a successful marketing strategy in today's culture, you need to go where your customers are. That means going digital and interacting with your target audience on social media.

Instagram is a great landscape to grow your audience. There are many ways to incorporate Instagram into your SEO marketing strategy. One great way is to take advantage of the hashtags.

If you are looking for some more great marketing tips,

including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy, watch our brand new free webclass while access is still free.

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15 of the Best Stay at Home Business Ideas

David Sharpe bio

Recently, at least 43% of Americans reported spending at least some time working remotely.

Many industries embrace remote work and view it as an opportunity to offer employees increased flexibility. Some studies show that these employees are more productive.

Due to the pandemic of 2020, more and more Americans started working from home.

If you are a stay-at-home parent, recent retiree, or an employed individual looking to make extra cash, a stay at home business could be an excellent way to improve your financial situation without confusing your schedule.

Here are fifteen of Legendary Marketer's favorites:

1. Freelance Writer

Perhaps you always got A's on your high school English papers, or maybe you simply have a knack for crafting a sentence.

Freelance writers can work from their living rooms, favorite coffee shops, or even on vacation. Any location with reliable internet service can serve as your temporary office.

In order to become a freelance writer, you will need a solid grasp of grammar and tone, as well as the ability to do research. Don't be afraid to write some articles for free when you are just starting out. Well-written pieces with your own byline will make for a great portfolio you can show off to potential employers.

It may help to find a niche that you have a lot of expertise or experience in. You may be an ace at finding online shopping deals, for example. Or you might have discovered a great way to teach kids about science.

It is important to know, however, that publications may be looking for articles on other topics. Don't be afraid to do a little research to round out your portfolio, and to develop your knowledge base. You may find that the topics you previously found boring are actually nuanced and engaging.

Many writers enjoy ghost-writing because they can earn money freelance writing, even if they have to forego a byline.

Knowing more than one language will make you even more marketable as a freelancer. It allows you to help your publisher reach new audiences both domestically and internationally.

2. Virtual Assistant

While administrative work can become routine, some of it pays very well. Busy executives are willing to save money on full-time assistants by outsourcing tasks to remote workers.

Virtual assistants need to be very organized. You may help with writing e-mails, scheduling shipments, setting appointments, organizing files, or booking flights.

It is important for virtual assistants to keep lists and work meticulously. Part-time virtual assistant work is great for stay-at-home parents, who can complete their work while the kids or at school or during playdates. They can still oversee their at-home duties without foregoing an income.

3. Marketing and Blogging

Blogging is a great way to earn money marketing from home. Some people monetize their blogs through advertising.

Others use affiliate marketing, a kind of product placement, to make money from their blogging skills. Through this tool, you can get checks from companies by advocating their goods or services.

The trick is not to make your blog sound too pushy or sales-y. People will appreciate an honest recommendation.

There is no limit to how much you can make affiliate marketing. Some skilled marketers make up to $100,000 a year.

4. Social Media Manager

You may be great at managing your own social media profile. You have a great presence, and folks are always liking or sharing your photos or words of wisdom.

Many people pay good money for experts to promote their goods and services on social media, a forum where making a good impression has become indispensable.

You will be responsible for making a good impression and sharing content appropriately. It is also important to respond quickly to comments.

5. Data Entry

Whether you are working with others or independently, data entry has never been considered an exciting gig.

It can, however, pay very well, and it does not require you to grapple with facts and figures. You can throw in some laundry and listen to music while you earn money filling out tables from home.

6. College Consultant

If you have any experience with the college admissions process, the job of a college consultant may be for you. You can earn great money helping students choose the best colleges for their career paths, fill out financial aid forms, and write essays. A consultant also advises parents on college savings plans and tax implications.

This job requires some knowledge of colleges and financial aid options. Preparing for it may involve some experience advising students. You can market yourself to high school guidance departments, tutoring services, libraries, and universities.

7. Teaching or Tutoring

If you have a background or degree in a field such as music, English, math, or art, you can earn great cash as a private tutor. You can schedule students around your own availability, making it possible to have another job or a family.

While many tutors go to student's homes, it is possible to work from home over Skype or Facetime. Be certain that you are prepared for each meeting and ready to give students your best encouragement and attention.

8. At-Home Thrift Shop

A thrift shop is a great way to start an at-home sales business because you won't have to pay anything for your inventory until it is sold. Once you sell it, you can split your profits 50/50 with the person providing the items. Sometimes the split is 60/40, with the higher percentage going to the thrift shop owner.

Recycled clothes are regaining popularity, and many people don't like to spend a lot of money on clothing. This is especially true for parents, whose children outgrow clothes almost every season.

Start by selling clean, well-cared for items on sites like Etsy or E-Bay. You can then create a brand or identity for your thrift store, and bring regular customers to your site. As you build a reputation, more sellers will come to you with quality items.

9. Graphic Designer

If you have an education or talent in graphic design, you can earn excellent cash from the comfort of your home.

Many business owners would love to promote themselves through flyers, brochures, pamphlets, or catalogs, but have no idea where to start.

As a graphic designer, it is your job to create logos and artwork, as well as consult with printers about paper and cover stocks.

You can market your services to ad agencies, publishing companies, or manufacturers. Once you build a reputation, you will have more control about who you work for, as well as your deadlines.

10. At-Home Healthcare Worker

Working as an at-home healthcare aid does not require a nursing degree. As the baby-boomer population gets older, there is an increasing demand for professionals to help seniors with bathing, fixing meals, and cleaning the house. And with the costs of assisted living skyrocketing, private healthcare workers are becoming more and more employable.

As an at-home healthcare worker, you will have a flexible schedule that will allow you time for your family or another job. Be sure to check on your state's legal requirements for healthcare workers first, especially if you plan on administering medications.

11. Cleaning Business

Starting a cleaning service requires little overhead. All you need is a vehicle and the right cleaning products.

Build your reputation by listening to your clients and providing exactly what they want. Be sure that your service is detailed and professional.

Once you are well-known, you can begin charging more. Some house-cleaners make as much as $180 an hour!

12. Spa-Party Business

This is a great way to earn extra cash with little startup costs. If you have a knack for braiding hair or giving manicures, consider going into clients' homes to give at-home spa parties for children. All you will need are some great nail-polish colors and a lot of enthusiasm.

Some spa party professionals like to add extras such as foot tubs and fluffy robes. As your business grows, you can begin investing in more services to offer clients, which will, in turn, boost your revenue.

13. Pet-Sitting or Dog-Walking

Before starting a pet-sitting or dog-walking business, it is wise to check online and scope out the competition in your area. You may find that there are a lot of people in your community offering dog-walking services, in which case you may want to consider a different avenue.

If, however, you look on social media and discover that a lot of people seem eager to find a reputable pet professional, you are in a great market. Know that you may have to get a general business license before you start.

14. Transcriptionist

Many transcribing companies are willing to work with beginners. If you can pass a preliminary transcription test, you can get a job making up to $50 an hour. You do not need more background than a high school diploma.

General transcription is a great way to start. You can earn great money typing personal conversations, business meetings, or college lectures as quickly as you can.

Many transcriptionist jobs are work-from-home. As you continue to work, your typing will get faster and your work will become easier.

15. Personal Chef

If you're an ace in the kitchen, you can increase your income by serving up delicious cuisine in private homes. Consider setting yourself apart in a specialty niche such as vegan cooking or gluten-free dishes to cut down on the competition.

As with other flexible jobs, some experience or formal training will go a long way toward making you more marketable. Consider taking some cooking classes or using online tutorials to improve your skillset.

Start Your Stay At Home Business

A stay at home business is a superb way to increase your income without sacrificing your personal life.

If you would like to learn how to earn money from home watch this free video which will walk you through our #1 recommended way to work from home and bring in a substantial income.

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Worth Every Dollar: 13 Expert Tips for Effective PPC Campaign Management

David Sharpe bio

How would you define a successful PPC campaign? Do you measure success in the number of clicks your ad gets? Or, would you say it’s in the number conversions?

Well, the answer might surprise you. It all ultimately boils down to your PPC marketing ROI. That’s the bottom line.

If you want to grow your business you have to strike the perfect balance between what it costs to acquire new customers vs. how much business that customer brings in. That’s why effective PPC campaign management is so important.

You need to establish what kind of ROI you want from your PPC campaign. On average, businesses spend $116 million on PPC campaigns each year. The real question is, how much are these businesses actually recouping from their campaigns?

This article compiles 13 expert affiliate marketing tips for effective pay per click campaign management. Read on.

1. Research on Keywords

Every successful PPC strategy begins with a brainstorming session. At the heart of it lies choosing the right keywords that target the right audience. Getting the best keyword is a 3 step process:

First, you need to build a seed list. Use your knowledge of your customers, industry, and experience to come up with some words off the top of your head.

If you’re currently running a marketing campaign, that’s even better. You’re better placed to build a seed list.

Next, you’ll have to apply some research tools. These will help you understand what words and techniques your competition is using. You can also use keyword planners to either expand or water down your seed list.

The third step is the refinement phase. This is the most important part of the 3-step process. You’ll have to keep refining your list both at the initial stage and throughout the duration of your PPC campaigns.

You might find that some keywords are more effective than others, or others might be more appropriate for an entirely different campaign altogether. Don’t weed them out completely though. If you find that you won’t need them in this campaign, move them to a different ad group for the future.

2. Formulate Your Campaign Keywords

An SEO keyword is a phrase of 3 to 6 words that users use to run searches on search engines. As a rule of thumb, you should never use a one-word keyword. The competition for that would be too high which would make it impossible for you to make a decent ROI.

Long-tail keywords have since replaced them. The idea here is for your keyword to generate a decent amount of traffic to your site without being too competitive. Ensure you align your keywords to what your customers’ goals are.

3. Structure and Organize Your PPC Keywords

Now that you know which keywords you want to target you need to structure and organized them further. Put them into more targeted groups that are related to each other.

The best way to measure the performance of your keywords during the duration of your ad campaign is to make them very specific for every group you’re targeting. Bear in mind that search intent normally changes form very broad keywords to very specific long-tail search terms.

4. Add Negative Keywords to Your PPC Campaign

As you put manage your campaign the question you should always have at the back of your mind is: What is the search intent here? Search intent is everything!

A keyword may appear attractive based on the search volume it generates and even based on the CPC. But, it may not be ideal for your PPC campaign.

The intent of certain keywords may end up being quite different from what you want. Take for instance someone searches using the keyword “Chevrolet truck parts diagram”. This indicates that the user has a general interest in learning about the parts of the vehicle.

This keyword has a low level of intent. If someone searched instead for “Chevrolet Silverado seat covers” that is referred to as a high-intent keyword since the visitor is very specific and knows exactly what they’re looking for.

That way you avoid getting immediate bounces that don’t convert, or, impressions that don’t result in any clicks. Prevent this from plaguing your campaign by, flagging keywords that target the wrong audience as “negative keywords”.

5. PPC Campaign Management: Have a Budget for Your Ads

First, you should know that the average CPC varies based on industry. Before settling on the keywords you’ll use for your campaign, you need to determine if you can afford to advertise for that keyword.

That’s why it’s super important that your audience is searching for your target keywords, and that you know what the intent behind the search is. Ultimately you’ll need them to click on your ad and buy what you’re selling.

6. A Little Competitive Research Never Hurt Anyone

By the time you’re running a PPC campaign, you should already be acquainted with who your competition is and what they’re doing. If they’re running PPC campaigns as well you need to strip them down and see what keywords they’re targeting.

Your competition isn't only limited to businesses that are selling similar products to yours. Use Google Adwords to provide you with Auction Insights to see if there are unrelated domains bidding for the same keywords you are. If so you might want to consider using different keywords to reach your audience.

7. Create an Awesome Ad Copy

Once you have your keywords in the bag you need to come up with some killer ads. The time you spend doing this will make or break your ROI.

The words you choose to use in your ad copy need to highly target your audience. It’s the only way they’ll pay attention to your ad, click on it and eventually convert.

You need to make the ad personal. It needs to offer a solution to their specific problem.

Play to your audiences’ needs and interests. Understanding their psychology makes all the difference.

8. Create a Compelling Call-To-Action

Don’t be afraid to use actionable keywords like “Get” and “Now”. When coming up with a powerful call-to-action, you need to pay close attention to the specific action you want your visitor to do.

Do you want them to “Buy”, “Shop”, “Try”, or “Learn” something? Using the right CTA will do wonders for your conversion rate.

9. Use Ad Extensions to Enhance Your PPC Campaign

Ad extensions make your ads more attention-grabbing. It’s a direct way to interact with your audience.

However, it all depends on what the goal of your ads is in the first place. Some extensions you can use include: Sitelink extensions and call extensions.

10. Spruce up Your Landing Page

Sending traffic to your homepage is a rookie mistake in internet marketing. The page your visitors get sent to when they click on your ad needs to be relevant to the actual ad.

It has to meet the needs, intent, and interest of the visitor. Otherwise, they’ll get out of there faster than a bat out of hell. Your ad and your landing page need to create a seamless experience that ultimately leads to the conversion of that visitor.

11. Optimize for Mobile Platforms

In today’s world, people are always checking their smartphones. Therefore, you have to optimize your PPC campaign for mobile viewing.

Ensure that the ad is short, concise and clearly written. Your website’s landing pages also need to be mobile friendly. Try not to send your mobile visitors to a page that’s designed for desktop leads.

12. Your Quality Score Matters

As you review and optimize your campaigns, your Quality Score should be the focal point of the entire process. It basically measures how relevant your ads are in relation to your keywords and landing pages.

Google looks at the Expected CTR, the Ad Relevancy and your visitors’ Landing Page experience to come up with the score. The higher your Quality Score is, the lower the overall CPC.

13. Review, Rinse, and Repeat

Keep track of your PPC campaign data, review it regularly and pivot as much as you need to. As you run your campaign and the real data flows in, you’ll have to make some edits.

Your Quality Score will shift constantly. You’ll find CPCs going up and keywords changing as well.

You might even find that you’re getting massive amounts of clicks but no conversions. That’s a sign that you’re attracting the wrong audience. It means you have to go back to the drawing board and make some changes.

Experiment with different ad copy, landing pages, and modified keywords. Eventually, you’ll start getting the reaction you want from your audience.

The Parting Shot

PPC campaign management never ends. You have to continuously monitor your ads and use that data to tweak certain aspects of your campaign to improve conversions. Remember, it’s all about maximizing your ROI, so it’s important to make sure that your PPC campaign targets the right audience for your business.

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7 SEO Tips for Video Marketing

David Sharpe bio

You've done your research. You've optimized your site with the best of cutting-edge SEO techniques. But have you optimized your video content?

No, we're not making it up. There is such a thing as video SEO. And we've got about 1500 words worth of valuable tips on the subject.

The best part is these tips aren't limited to videos posted on your website. You can optimize videos wherever you post them. Learn how with our expert guide to video SEO optimization.

Mobile First

The “mobile first” SEO strategy isn't just for websites. It's important for optimizing your video content as well.

Case in point, more than half of all YouTube video views and 90% of Twitter video traffic come from mobile devices. Also, 92% of all consumers share mobile videos.

So, obviously, you do not want to miss out on reaching mobile viewers. Optimizing your video content for mobile viewing will have a huge impact on your overall video marketing success.

Here are the best tips for reaching mobile viewers.

1. Never, Ever Use Flash Videos

This is the most important thing you can do to reach mobile viewers. Delete from your brain the idea of ever posting flash video content. Terminate it with extreme prejudice.

Why, you ask? For starters, there are over 700 million people that won't be able to see your video on their smartphone.

That's the number of iPhones that are currently in use worldwide. And, for whatever reason, Apple still refuses to support flash video files on iOS devices. None of Apple's loyal consumer base will be able to see any flash videos you post.

The second reason is, neither will Google. Unlike with other video file types, Google's crawlers can't interpret anything about flash video content. Search engines will have no idea what your flash videos are about, let alone the quality of the content.

2. Choose the Right Format

Aside from that, keep in mind that loading time has a big impact on your SEO. Longer loading times will lower your search rank and cause impatient visitors to leave early.

This is especially true for mobile views, which usually take longer to load as it is. And the bigger your video file, the longer it takes the visitor (and Google crawlers) to load your page.

You may want to experiment with different video file types that are high enough in quality but a small enough file size to optimize your success.

3. On-Page SEO

Also, when embedding videos on your own website, don't neglect the other aspects of on-page SEO. It won't do to optimize your video format if your website is not optimized for mobile devices. A responsive website is a must.

Next, if you post multiple videos on one page, Google will only see the first one. In other words, don't do that. Post only one video per page.

And don't hide it somewhere halfway down the page. It should be the main focus of the page if you're trying to boost video traffic.

And, just like with images, don't forget to give an appropriate title to your video file. This reassures Google that your video is about what it's supposed to be about.

Make It Pretty

Those are the most basic of video SEO basics. Here are some more advanced bonus tips to earn you some video SEO extra credit.

4. Optimize Your Thumbnails

Wherever you're uploading your video, you typically have the option to pick the thumbnail image. This is the still image that represents the video before it is clicked. And it's what potential viewers will see in search results.

The importance of your thumbnail cannot be overstated. If your video was a book, your thumbnail would be the cover it's judged by.

Once your video appears in search results, the amount of clicks it earns is directly determined by its thumbnail. A high-quality, relevant image earns clicks. A random, blurry screenshot of a weird face you were making mid-sentence will repel potential viewers instead.

How to Optimize Your Thumbnails

There are two methods for obtaining the perfect thumbnail for each video. The best way is to not use a screenshot at all but make a custom thumbnail instead. This way, you can come up with any image you want that perfectly illustrates the main point of the video.

You can shoot fresh, HD photos for the image and add text. But you're also welcome to use one or two dolled-up screenshots from the video if they work. This method takes more time but produces the best results.

The second method is to simply pay attention and find a screenshot that works. It should illustrate the main point of the video, be in focus, and be devoid of weird faces. This method takes very little time but still makes a huge difference.

5. Add Captions

This is so important but so often overlooked. There are tons of benefits to adding a transcript of the video to play as captions.

First, it helps Google understand your video better. More than anything else, Google uses text to rank content.

Without a transcript, Google has a pretty accurate guess as to what your video is. But with a transcript, Google knows exactly what your video is. That makes your video more relevant, which earns it a higher rank.

Secondly, your viewers won't have to guess either. Anytime your video autoplays, such as on Facebook, the captions tell viewers exactly what's going on without them even having to click.

Furthermore, no matter where it's viewed, captions increase the audience's understanding of the video overall. For one thing, the transcript can be translated into multiple languages.

But also, not everyone learns best by watching and listening. Some people learn better specifically through the reading of text.

6. Fill in All Text Boxes

As with your title and transcript, the more text you feed Google, the better. So don't stop there.

When uploading a video, you're usually given a variety of options for describing it, including meta description and tags. Fill in any text field available for the description of your video.

7. Take Advantage of Schema Markup

Rich snippets show off your competence and authenticity to online onlookers. If you really want to impress search engine traffic, implement Schema markup on any videos you post to your own website.

Spread Out

You now know how to properly format and beautify your videos. But where, exactly, should you post them?

8. Upload Everywhere

The best answer: upload everywhere you can. There are several places in addition to your website where you can upload your videos for free. There's YouTube, Vimeo, and Twitter, just to name a few.

And since it's free, why would you market to only one audience when you could market to two? And why market to two when you can market to three?

At the very least, get your videos on YouTube. YouTube makes adding metadata very easy and has an audience to rival that of primetime TV.

9. Upload to Your Site First

That said, don't deprive yourself of the chance to boost traffic to your site. In Google's eyes, posting videos on your site first sets you up as the authoritative source of that original content. That boosts the SEO of your site overall and any future pages/content.

Plus, traffic to your site is traffic right in your hands. Once they're on your site, you can close sales, get signups, or whatever other metrics you're working on.

As a side note, it's extremely important you have a live chat service or at least a chatbot on your site for this purpose. This is a feature that viewers on your YouTube channel won't have.

10. Diversify Your Video Descriptions

The great thing about posting to multiple video sites is that one video can reach much farther. But there's a way you can maximize this reach further still: diversify your video descriptions.

Think about it from Google's perspective. If you post the same video with the same description, four different times, there's no reason for Google to list more than one of them in search results.

Google isn't about to spam its user base with a bunch of similar results. All but one of the videos will be ignored.

But if each site lists the video with a different title, different description, and different keywords, there's a good chance Google will list all four. Furthermore, you have a better chance of achieving a high rank. One of the videos may happen to feature the perfect combination of title, description, and keywords to earn rank 1 on the SERP.

Lastly, different video sites have different audiences. If you do your research, you can optimize your video for each specific site's audience.

Use These Video SEO Optimization Tips

If you care about your website's SEO, it doesn't make sense not to optimize your video content, too. And now, with the tips you've learned in this guide, you can make that happen.

Use these tips and get started with video SEO optimization today.

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7 Best 2021 SEO Practices for Small Businesses

David Sharpe bio

64% percent of people rely on search engines to make a purchase decision.

Search engines play a big role in your small business' online traffic generation. If you are going to appeal to, then you need to utilize Search Engine Optimization (SEO).

SEO is the process of developing your online profile so that customers can easily find your business. While SEO is useful, the landscape around it changes rather often.

If you want to improve the success rate of your SEO for small business strategy, you must employ techniques that are up to date. Here are some ways you can work on your search engine optimization to get your customers to notice you.

1. Know Your Audience

The end goal of your search engine optimization strategy is to create compelling content that your target audience can discover.

Since that is the objective, you need to know who you are targeting to figure out how to best communicate to them. You have to understand exactly how your customers run searches on the web and the things they are looking for.

One way you can learn more about your audience is by studying the kind of content they like getting from you.

When you publish new material you can use online tools such as Google Analytics to give you more insight. That can be especially useful when picking future topics to write about.

Other insights you will get to find out include:

● The topics that get more readers and views (in the case of videos)
● What pages your audience spends more time on
● How many users come through social referrals

Social media platforms also have their own analytics tools that can help you gain insights into how you can better serve your users.

2. Page Speed Is Key in SEO for Small Businesses Strategies

One of the more surprising tips for entrepreneurs is that your page speed impacts how well you rank.

Page speed refers to the amount of time a user has to wait until a page on your website completely loads.

Google is on record saying that its algorithms use page speed to determine where you rank among other things. You, therefore, can't afford to ignore it.

One of the SEO best practices you can use to increase your page speed is to compress your files.
Look for software that can reduce the size of files on your website. You can use such software to reduce CSS, HTML, and JavaScript files on your website.

When it comes to images, use programs like Photoshop where you can better control the quality.

Another idea here is to reduce the number of times your page redirects users to another one. For every instance where that happens, your page will take longer to load.

Whenever you use images, understand that they also contribute to how fast your page loads. Use the PNG format for graphics and JPEG when uploading photos.

Don't forget to compress them to improve speed times. However, watch out that you don't lower their quality.

3. Use Evergreen Content

At the heart of your SEO efforts is the kind of content you use. When you use content that doesn’t appeal to your customers you will keep struggling no matter how well you tweak it.

It is important to use content that never loses its appeal.

Evergreen content is material that remains useful and relevant for a long period of time with little maintenance.

If you do it right, this kind of content will keep generating social shares, traffic, and occupy high positions in search rankings for a long time.

So, how do you create evergreen content?

Firstly, your content has to give your audience value while still being compelling.

Secondly, your content should have a heading that attracts the user's attention. Lists or ‘how-to' headlines tend to be the most popular. They advertise the content in a striking manner while suggesting that the material is easily readable.

Thirdly, your content should pass the ‘long-click' test for it to be evergreen. Whenever a searcher clicks on the link Google tracks the amount of time that goes by before they move on to the next link.

If they click your link and spend some more time on the page, Google interprets this as good material that has satisfied the searcher's query.

3. Keywords, Keywords, and Keywords

If you have ever made efforts to grow a business, the concept of keywords is not new to you.

Keywords are a mission-critical part of SEO as they directly influence how searchers find content.

When you want to determine keywords to use for your SEO marketing, you should start by doing some keyword research. Here, you look for the terms people use when they are searching for a particular subject matter.

Proper keyword research is useful in that it can either help you improve existing content or create relevant, new material.

Begin by identifying a primary keyword to use. Ensure it is a popular term to target a wider user base.

Whenever you're using the keywords you need to learn how to best apply them. Keywords should feature in the page title, a subheading, images, your meta descriptions and in the content.

Avoid overusing them (known as keyword stuffing) as Search engine algorithms torpedo your ranking if they detect any stuffing.

5. Craft Succinct Title Tags

A title tag is the main part of a search result listing that has a bigger font.

Title tags are the very first thing that searchers see about your business. They set the tone for what they should expect. A lot of attention and ingenuity has to go into creating them.

When you are creating title tags you need to make them clear. A good title tag is one in which a searcher knows what the content is about at a glance. A clear and accurate title tag not only communicates to searches, but it also signals to the search engine what the particular page is about.

Search engines limit the number of words in a title tag. You, therefore, need to learn the art of tweaking it to display all you want it to.

Generally, the limit will be between 60-80 words. You should target 50 words to ensure most of it is visible on different devices.

A good title tag starts with the most descriptive words or main keywords since it's unlikely they will be cut off. If you decide to include your brand name, place it at the end after the words describing what the page is about.

Remember to not overuse your target keyword in the title tag.

A title tag essentially gives you a chance to make a case for what your page is about. Since you have a very brief window, you need to emphasize to the searcher the value your page gives them.

6. Establish Authority

One of the primary goals a search engine is built to achieve is connecting users to the most authoritative information. Therefore, the algorithm works to find the most credible sources of information.

When a user runs a search query they expect the search engine to work as a librarian and find the correct information. Your content needs to show up at this point for it to draw in the target audience.

Creating top-notch quality content is one way in which you can increase the authority of your page and hence, the ranking.

The other way to establish authority is through links. There are two types of links; external links and internal links.

Internal links are those that connect different web pages of the same website.

When external links from sites with high credibility point to your website, its authority ranking will increase.

Similarly, many internal links pointing to a page signal to the search engine that it is an important page. That can improve its authority level.

External links provide more boost to your authority level than internal ones. The common practice is to use both when fashioning your content.

No matter what you do remember that it is not the number of links that is the primary factor. It is the quality of the links that should come first.

7. Ask for Customer Reviews

Reviews today have moved the word-of-mouth trust element to the internet space. As a small business, you should make it a habit to encourage your users to leave reviews online.

When a user runs a search, the local firms that have reviews received higher ranking in the SERPs.

One of the most essential reviews that Google uses to rank pages is Google Reviews. You should set up your business' Google My Business listing’ then get reviews to bump your ranking up.

Help Your Customers Better Find Your Business

Search engines have grown to become a powerful influence on customer behavior. People look for information to make decisions in their ‘I-want-to-buy' moments.

Your business must adapt and create a set of SEO for small business strategies that will contribute to its expansion and increase in revenue.

Legendary Marketer is on a mission to help you start or grow your business. To learn more marketing secrets and learn how to bring in more profit to your business watch this free video and learn our #1 recommended way to bring in income and grow your business.

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