online marketing

Tips For Going Live On TikTok

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's Dave sharp Welcome to wake up legendarium digging through my murse here, like an old man looking for my headphones. Alright my friends. Well we have a guest this morning who's gone from the IT industry to the digital marketing industry and we're going to talk amongst other things a little bit about what that transition has been like in any advice that he has for anybody who's making any kind of transition. So with that said, rich, welcome to the show.

Rich: Hi, thanks for having me. What's going on? What's good?

Dave: Hey man, great to have you where you calling from

Rich: I'm calling from Texas, man.

Dave: Okay, okay. We're in Texas.

Rich: I mean, Houston, Houston. Yeah, no, it was funny. I used to be in Cali and then we decided to move to Texas. So here we are.

Dave: All right. All right. There you go. So how in the heck did you go from the IT industry and what does that exactly mean? What were you doing? Give us you know, some? You know, give us some context about what your life was like. before. You know you, you got involved with this online marketing world. And what were you looking for? 

Rich: What got me into it was so you know, I have an IT background and doing it for 23 years or something like that, right? But my big thing was in what I talked about my lives a lot of times is um, that do that. I can take advice, I can take advice, I can take direction. I'm always looking for counsel, but you can't dictate to me so you will do this, that type of thing. And so what happened was, you know, the place of my employment, we were there. And then at one point there was like, Okay, there's a policy they implemented, and they were like, You must do this policy and I'm like, but it goes against what I personally feel and I was like, here's the reasons it goes against it. And they gave the option to some of us when they implemented the policy, it was either do the policy, it was either do the policy, resign or be terminated. So I was just like, Well, I was like, you know, and then some of the people there that didn't want to see me like what do you what are you going to do? And so, as I kind of took a break from the hiatus, and when I was doing that, I was just like, well, you know what I am? What should I do next? Right? Do I want to start my own business? Do I want to, you know, I've really just kind of taken some time reflecting whatever minute and one day, ironically enough, one day my wife has always been an entrepreneur. Right. And so then like, as I was helping her and everything ironically, it turned out that it was kind of like, you know, what, I can see myself doing something like this, but then the question became, alright, what do I do? Like what would be the thing that I would get involved in what would be the and then all of a sudden, I started to come across, like just messing around with tick tock one day, and well the crazy story behind it is my wife's my brother in law, since somebody he saw on Tik Tok to us, and then we started it was a legendary marketer person and we were checking it out. And I was just like, I can do this. And I was like, okay, look, I don't have my own business. I don't have my own product. So then I was like, I was like, I'm used to being online anyway. Because that was like, you know, I'm somebody who was always right. Once I started to kind of do some research when you guys started to research some other people like in the field, I was like, You know what, I'll give it a try. And then plus, the big thing was I'm seeing different people do it like, you know, I'm seeing single moms stay at home moms, I'm seeing, you know, people in their 60s and I was like, All right, that was like yeah basically,

Dave: Yeah, that's really cool yeah, both here at Legendary and also, you know, I think really internet marketing in general and especially entrepreneurship. I mean, you meet so many cool people. What I find in entrepreneurship is like, a lot of the life, political life or like, even the cultural ones that you know, like, it's kind of like growing up in a neighborhood or a city and not ever leaving it. Like entrepreneurs. So often when you meet them, they've been more well traveled. But have you found that the vibe of people here is different from the vibe of people in your typical corporate environment? And how would you describe it? Yeah, actually, it's

Rich: So like, the crazy part was, I used to work for a fortune 500 company, and then I transitioned to another organization. But when I left, right, and in that organization, it was very much lacking, like people were in there, but then you would find out they were into so many other things. And a lot of times people weren't just their job, right. But then it was weird. It was almost like going from that. 500 going to that organism with things like transit because, so many people who are either just like me, or people who like, you know, their experiences was, oh, yeah, I was doing this and I'm going here and I just talked to this person then. Oh, and then like, for example, I met some of the coolest people that are like, into some, like, stuff you would think would be the weirdest thing I've ever played, then. You know, it's like, you get in the group and where you know, awesome. I kind of give you that book when you go in saying, oh, yeah, I want to try this. And, you know, if somebody is not used to dealing with somebody who's a little kinky, they're gonna say, like, why would you do that? 

Dave: Yeah, like there's not a whole lot of stereotypes. There's not as much stereotype, and that kind of stuff. Like, right, yeah, no, and we all you know, we all experienced that differently. But it was just, I mean, like, one example for me it was just my background man. I mean, being a recovering addict, having a few charges on my record, you know what I mean, from when I was using, and, and just, I mean, I got arrested when I was 18. Dude, I didn't even get my adult self a shot. You know? It was just all dumb stuff related to my addiction, just, you know, fleeing and eluding one time I ran. One time I used a license that wasn't mine. So my point is, is that in the moment but but you know, online when people don't like it, but it's not a way to turn my mess into a message anyways. But I really love the diversity of our community, but also love the way that entrepreneurs just really, like it's almost like a it's almost like it's almost like, in many ways, just how I wish all of society was you know what I mean?

Rich: Yeah, because it's funny, you mentioned that because I remember I was on so I'm a part of another community where like, it's a group entrepreneurs, they get together every morning and everything. And so the crazy thing was, and again, all types of backgrounds. Like I have a college degree I have, you know, I'm like, you know, very straight laced. And a sense of college degree did follow the whole process, right? But I'm sitting there and I'm listening to this dude. He's like, multi seven figure earner. And he talked about like, you know, similar background to yours. He was like, Oh, I got in trouble. I did this. I was locked into this and then the big thing to me was like, every one of us were dialed into him because it was almost like, Okay, this is part of your story. But this is not who you are. And you are where I want to go. So it's like we were just all so locked into what he had to say when he had like, everything we teach you like if you want to be successful, and whatever. Like you said, it's so funny because that type of person typically typically wouldn't be able to even get in the door.

Dave: Yeah. And that's a lot of the challenges with our our I guess I won't get into the health conversation because I'm just so not qualified there. But in so many other instances, you know, like one great example was when I was going through treatment and all the people who were highly educated and worked really hard for those degrees, but had no addiction experience. It was hard for me to get anything out of them, hard for me to connect with them. Whereas I walked into the office of the person who had the bare minimum degrees. I mean, you just got enough to get in the door but they're they got 10 years of sobriety, right and man, those were the people that I was fixated on, you know what I mean? So connect with that person, right? Exactly, man. Exactly. So I like how I like our community but most of entrepreneurship can't say all but most of entrepreneurship Well, I used to say that it's more inclusive rather than exclusive. And that's what I thought I was going to leave it was like all the marketers over the years have kind of used the angle of like exclusive group and exclusive club and all this kind of shit and the truth is, is that like, what people really want is for things to be inclusive right? Not have to have a criteria or be a certain level or whatever. We've tried to do that here at legendary and I think me being open with my story in my background, leaves room for people to also feel comfortable in their own skin. What's your approach in connecting with your audience? What's your approach to help them trust you, level with them and connect with them despite, you know, differences that you may have to where people you know, people are judgmental, they like to look at us they like to say, Oh, I can't learn anything from that person. He's too. All too sure. too old, too young, too black for money too, that you know people are always How about even more kind of him before you know, so I just can't deal with him that way and try to turn the mess into a message. What are some of the things that you've done?

Rich: Well, you know, in my case, like even along those lines, I'm a pretty open person, right? So like a lot of times I go live every day, right? And so when I'm going live a lot of times what I say to people is, first thing I'll say I'll tell people about my background, right? Just like I say, Oh yeah, I have a college degree this and the other. But then the first thing I said I was like, Look, my goal is not to debate whether or not you should go to college or not. I was like you do what's best for you. So for me, going to college was what worked but if going to college doesn't work for you don't do that as it but I said I will say this much whenever you do, because I always tell people like the big thing is I was like alright, I'm gonna tell you how to make some money. I was like, cool, but you have to have a certain mindset first. One of the things I'll say is like you, whether you I'll even say like you know, if I'm talking about literally other affiliate offers, I'll even say like, look, I would love for you to come and invest and do it through me. Yeah, I would love that. If you say you're investing in yourself, so find

something to invest in. You walk away from this life. Think of what you can invest in whether it's a book and I'll even say like yo, go read Rich Dad, Poor Dad, right? I was like, go read. These are some of my favorites as I go do something to invest in myself because the first thing I say and I think I connect with people with this is like I'll say, Look, you don't want to be like a month from now, two months from now a year. From now, thinking like you're in the same spot as it looks, if you came to my life more than likely you're looking for something to do differently. And if you're looking for something to do different, these are some of the things I suggest to you right as like yo I'm about building community I'm not sharing so like for me like first and foremost even sometimes you know when you get the trolls it's always hysterical gray and even with them. 

Rich: Oh yeah. And but I like whatever you like sometimes even with the trolls I'll be like, Okay, I said, I'll tell you what, if you can have an open mind just listen to me for about five minutes. I'm like yo, you do this you will make money from this, of like that even before I even talk about any offers or anything like that. So the thing is, it is like my natural personality is I want to get to know you. I want to get more of a natural vibe of I just like hanging out with people. So like, say for example, your background that wouldn't shy me away from you. That would actually bring me towards it. I'm like, Oh, tell me more. I'm sitting there like, you know, I didn't realize before and that's true.

Dave:  For everybody, right? I mean, the pastor who's sitting on the stage, and I'm just using this as an example, who has the background of being going to prison, and all this. Those are always the more interesting, powerful, you know, preachers for example in the religious field and I gave the therapist an example of a person who's dealing with drug addicts. You look at somebody who is the CEO of a company, they've worked for a nonprofit working in addiction and in home in chronic homelessness and mental illness. It was kind of a three prong approach, but the CEO there. This was when I met her, the CEO there started as the janitor, so the whole company really admired the guy. And there's a lot to say about that. those basic things that you know, are just how you connect with people? This is really the thing that is more important than the mechanics is to have the mechanic set up properly. Absolutely. If you think that just Oh, Kate, tell me where to point and click and then I'm going to hit a button every day or you know, it's not absolutely we've, we can pin and click that's a thing. Nowadays, I still encourage everyone to learn how to connect with people in the ways that we're talking about here. One great way to connect with people that's super practical based on an example you just said was like if you're alive and there's a troll for example.

Dave: But anyways, yeah, it's like man will often be we think our reaction is to get defensive and nasty. And that's exactly what most people see everybody else because any time that you say something nasty to somebody or do it drive by on men that 9.9 times out of 10 They're gonna hit you with some nastiness right back. Right. And the difference between connecting with people and becoming trustworthy is that they want to invest their money with you and follow what you have to say. Is that you? You react differently. You react with leadership and those things don't move you in. They don't move your beliefs in what you're saying. And I think that's what the big one if, if I if somebody is explaining something to me, and then I ask a question, or even say something that's slightly rude, and it throws them there thing they started getting nasty, passionate and out it was really that convicted about what they're talking about because Oh, so a lot of times the things that we do, we should actually do the opposite. Because we were trained by people who were broke. Were trained by people who all got who could not level up in their jobs, who could not run successful businesses. And maybe these people were our parents. God bless them. That's fine. We still love them. But if we want to get a different result, we have to do something different. And that practical example How deep can we go with this one example of how you react to somebody on a live in a comment says so much about how far you're gonna go in this business. Do you agree?

Rich: I agree, even one guy one time he came at me and he goes, like, you know, he's listened to me. He was like, well, he said, Well, I've heard other people do legendaries like why should I go with you? Right? And I didn't even take it anywhere. I just thought well, I said, here's how it works, right? So you can go with me or you can go with someone else. So think of it like this man. I was like if you're at a car dealership, if you like if you're trying to buy a Nissan there's multiple things on car dealerships, right. I was like maybe you vibe and you bought because you liked how this dealership treated you versus this one. I was like, whether it's me or whether it's someone else. I was like, Cool. And I go back to the thing of saying, Hey, I just want you to invest in yourself. And like in that moment, dude like, he was like because it was thought I just lost myself.

Dave: Oh, man. I mean, being a parent is phenomenal. They just, you know, they're there. We got to embrace the tech you know, we got to embrace the tech the kids are gonna deal with the tech the whole the whole whole logistics have boundaries around the thing. My job as a parent is to keep those boundaries around. Oh, yeah. Kids are kids, this is life. And this is entrepreneurship, right? It's like you know, you can't plan what's going to happen in your business. You can't plan what's going to happen in your life. And so how do you embrace everything not being perfect in your videos and everything not being perfect in your lives? Like so many people are so afraid to even get started because again, they think it has to be a perfect presentation.

Rich: I got a survey yesterday. It's actually somebody I know is their brand and everything, but very much and I say this on the lines a lot of times like yeah, just get started. I was like if you waited for it to be perfect, if you wait for it to have out like you'll never do it. I was like Don't overthink it. Just do it. Right. And so my wife one day she's like, like, Well, what do you do for a living are shooting videos to post content? Right? I like the way she lives. Why? Because here's the thing. On the live show, I was like, I'm going I'm be myself naturally. I'm a talker. So I'm like, I'm joking around. I'm having a good time. Like if I mess up, so be it. I'm still going with the content of like, you gotta shoot it over and over. 

Dave: Ain't nobody gonna see your first few anyway. That's what we always think we're about to give a presidential address like the whole world's gonna watch it. It's like, I had to realize I'm not that important. If I say if I screw up on a live too. It's not like the end of the world either. Like I really had it goes back to the liking gap. It's a, it's a, it's a phenomenon of where we and everybody can Google it, man. I mean, I'll show it to you right now. Just so you all know that you know, this is a real thing that we deal with. And it's on Wikipedia. It must be true. 

Rich: Right. really accurate.

Dave: The liking gap is the disparity between how much a person believes that another person likes them and that person's actual opinions. Most studies have found that most people underestimate how much other people like them and enjoy their company. Right? And that's why so many people are getting rich. They are getting rich, just sitting around talking. And why is that? Folks? The reason why that is, is because if you actually start talking and doing the thing that snowballed from people who don't like you are going to come through and say something mean, if they're a mean person, and then they're going to move on. That's human beings. Human beings have been doing this tar and feathering people get you laughing at other people's expense, sitting in coliseums watching people fight a bowl to their death. Human beings have derived pleasure. I'll never forget. I was walking my dad and I were on a job one day, and we were we were walking under this big building that was up on stilts. But there was this huge pipe that was going across the way and he's walking with a drink in his hand, not paying it to him, and hit his head. Hard thing it was like have you ever seen somebody hit their head but they don't? It just stopped them from just dropping to his knees right? Man I should have been right therefore, I could not stop laughing. I was like you probably got a concussion. But I was deriving pleasure from his pain. I couldn't help it. I'm not a bad person. It's just a natural reaction. It's a human reaction. So when we do it's just like death. It's like a phenomenon. We came to understand it. I love my dad snapped out and was like, like, holy shard Are you alright, got that, really at first. And I've always done this about. Like, I've always if he was doing something that he looked frustrated or whatever, I would laugh like it. Maybe I just felt safe to beat myself with him. But either way. This is life and this is what's gonna happen. It's what's going to happen out on the internet as well. And so, you know, when we when we, you know, are able to, you know, kind of expect that and you know, the reason why people are getting rich sitting there talking online is because if you stay persistent, your words and your and you can comment on that. But when we say persistent and consistent, the people who do resonate with us do find us. That's right. And and that's where the magic happens. And you have to sit through a bit of the uncomfortability of getting the campaign and your business up off the ground. To find your message, find your confidence, find your flow, and that might take a matter of days, weeks or even months. But that is required in order for you to feel comfortable. This is how you're going to do that. You're going to get more comfortable with your message that you feel comfortable enough to where it actually becomes fun for you because you stop caring about what everybody thinks so much because you realize they're not paying your bills, and you're talking your flavor of shipping, you talk and you know what people are gonna resonate with it. 

Rich: My first commission came and I was just like, I just looked now I looked up, and I was just like, Yo, I can do this. Um, it was oh, it was just like it was just like that. And then like I said, right, the craziest thing was, I remember I had one guy on the line, and he's like, Yo, man, how do I grow the follow up? Like, he'll just show up? He was like, it's only me and my mama and that's it. Like it was like people like it's like four of us. as broad as they were when I started out. I was like, and this was one of my I had like, 20 people on that. I said, I said when I started, it was 10 And I said, there's me and my wife was there. And I was like you said, but whether it's 10 or 100 you show up you show up. I bet you keep doing the same thing. And like how I will connect with people if I'm a native New Yorker. I moved from New York to LA. I moved from LA to Texas. I also went to school in Virginia. So I started like, as soon as people start coming on and they tell me where they're from. I'm like, yo, I'm from here. I was like, Yo, I grew up here. I'm here and so I started noticing that I was like, hey, just to let you know, my background is in it. I play it's not even in marketing. So I'm like, hopefully you can do this as well and then I started talking and then used that to my advantage. Right. And then the other thing I tell people isn't, I think the thing that connects me is I'm a husband and a father. And like you know, and like you said, I can't tell you how many times my son has walked in on Me Doing Something Right. And one of the things I tell people like the thing that resonated with me the most was especially what we're going to do every day, right? There are times where I would wake up in the morning before they got up. It's dark. I go to work, and then I come home. It's dark. Yeah, I'm home. I walk in the door and they're gonna go to bed and I'm like, yo, I was like, Okay, I gotta do something different. Because my boy has a crazy personality, right? So I love hanging out with them. So I was just like, Okay, I gotta do something. But ya know, that's the big thing for me, like, I was wild because you use the persistent and consistent because I tell people I'm like yo, if you show up, people just rock you.

Dave: It's great. Like, right? We really have to pay for advertising. It's the great it's you had to before if you wanted to get big reach or you had to be really persistent and consistent on YouTube man, before the short form video explosion and I know a lot of y'all think it's about tick tock it Annabelle, TikTok man. Not even been here in a couple years. But the game's changed the short form content in the way that they're pushed the way that now what tick tock did was break an algorithm and set a standard it's kind of like it's like a cute little cost of drug companies use of medications that you're over. You feel like you're overpaying for it, go to cost plus drugs, and type in your medication and see if you can get it from him through him for cheaper, but He's disrupting that industry. And the way that he's doing it is offering the medications cash is having some insurance companies now want to be a part of it. But he just basically likes saving people just gobs of money. So now all the sudden all the like, like Labour's European Union, which every layer every person every role, everybody has to take a fee along the way, your grandmother or you or me or whoever has to pay this stupid premium for medication and in their studies. They show many Americans choose food and have to choose between food and medication right now. And so the same thing happened with TikTok like up until this point, you know there was a late majority or do you have Sony lock? You had either horrible to create content that brought people to the platform and then they'll split that the the advertising for you if you monetize the channel and turn on that you want to run ads on the channel, but otherwise you had to pay for advertising and Brent and I can remember when Facebook like we all had built in 2000 and like nine and 10 and 11 but and we had good organic reach, but then all the sudden it just it just it just disappeared like I don't want a beautiful up now they wanted you to pay right right. So that's a little history of what's happened with Facebook for example, and in other social media, Instagram, Facebook own Instagram, right even Snapchat when it came out. It wasn't hot because it had a unique algorithm. It was hot because they had the disappearing messages. That means right right. Kids wanted to be on it right? Well when TikTok kale and now I'm putting shoving video and it's gonna push them we're gonna push it out to cold audiences and tested with cold audiences to see if it does well. And if it does continue to push it out. That was a game changer. That was a game changer. And we've never had anything like that. That's why we're in this season right now. Just a little bit of a history lesson for everybody. And, you know, I understand a lot of y'all are like I posted videos for two weeks and whatever but it's still talking about how we know but that's how TikTok changed the game. So whether they're around in another year, it's irrelevant, because now all the sudden what we expect as as as users is to be able to have our content reach people who are more than those who are just following us.

Rich: Right? Yeah, no actually so it's funny because the crazy thing is this last year has been about trying to become a marketer more than anything. And so like I study a lot of the guys in the community, in the women too I have to say that like the women that go in it, I study them I study with guys, obviously they're like, Oh, this is why you're successful. And so like, you know, and like one of the things I'll say in my life, I'm like, oh, okay, you're seeing I'm like you're seeing this aspect. You're seeing the videos, the short form videos, I said, but one of the things I'll even say in my lives, I'd like tell you more. And you know, I started looking at it like you said, just like tick tock is doing his thing now. But then even from there, it's like okay, well, whether it's tick tock whether it's Instagram, whether it's YouTube or Facebook, I'm like, Okay, now I'm starting to put the puzzles together. Now I'm starting to see like, okay, it doesn't matter what platform you're on. With you kind of like you start to develop the skills like really start to develop and understand and then embrace the community as well because they're crazy people and many times I've been on, like one of the q&a calls and people in the chat. They're like, Oh, this is what I did that helped me to get forward and do this and try this. Oh, you want me to come live here? I'll come into your life and get it and that's the thing that's been key for me. Like that's been the game.

Dave: Well, people, the thing that is, is the magic is that as you just pointed out, we have a community right like a leader, your factory, that if you come hang out in it and around it for about I mean, if you come hang out in here for a year, and you don't have to do anything special, just show up and listen and just take action but it's not like you've got to participate. You don't have to pick up cigarette butts. You don't have to put tears away. I remember when I first started going to 12 step meetings and stuff and I'm trying to, you know, figure out if I want to actually stay clean and sober. And I want to pick up cigarette butts and shit to do it. But that was that was that I learned that self selfless. My health was the way to stay clean, you know, and I've realized the way to make money is the same way stop worrying about my own selfish needs, and go out there and over deliver. And so you know the lives it's like we go live we should only be doing 10 to 15 minute interviews every day like I wouldn't be good enough, but man, it's like we do 45 to an hour because it's like, let's talk until we get up to a point where it'd be too like it's a lot like people walk away like Damn, man man, like that was a lot of value. It's the way to win. It's the formula to win it's you know over delivering that value in but anyways it all starts with coming and hanging out and listening. You just have to listen and be in the community and watch others and every time you hear it observant and listen and learn and then make sure that the actions that you're taking are purposeful.

Rich: Well actually yeah, that's funny you hit it right on the head when you say that because even you know when I do live a lot of times the first thing I'll even say is during the land like look, even if you wouldn't even be wrapped with me right? Like, go to your research, go Google go do this right. I was like go check it out. Because I was like, I don't want you to listen to this. And I said if you do it, do your research. And then another thing I tell people is all my lines. A lot of times I'll give people at least three or four different ways that they can make money online. I'm like, yeah, well if you do this, you can start making money and I was like this is straight up like this isn't me giving some value to you guys, right? And then the first thing I say is uh, but like you don't execute as like all that because some people then you know, they'll say they're being supportive. They'll be like, yeah, knowledge is power. And I go no, I was like potential power. You don't you don't it's no good to you as so then it's wasted knowledge. I said like right now you guys some of you guys that want to make money. I was like, if you execute on the things I just told you. I was like, you could actually start doing well online I've like but I was like yeah, to do it. And like when I first went to a call, I just sat there and listened. I was just like, man, it's a lot of information just for the first day in like, hanging out even if you hang out, but if you're hanging out, he's there. Well, you have no choice but to just get better because you're surrounded by people with like minded people. And you're just absorbing everything. And then learning to binge

Dave: I mean, you want to get good at anything. Like for example, like I was investing started investing several years ago, and I wanted to do more than just real estate like my wife and I had started buying like total party C's, right right within the city like we don't have some great like for us lifestyle is as important as trying to take some gamble to get the highest return right like buying properties other places throughout the country like we're just buying properties within our own neighborhood. And in but we wanted to get into more so I went in. I hired a stockbroker and accompany and I know he didn't want to manage it. Oh, I didn't know. Okay, and guess what I did? I just started stocking money away on that. It didn't matter. I didn't think the fees didn't matter at the beginning to me, right? Because I didn't have any money in it anyways. You see what I'm saying? So it was like I could have sat there and like going on a learning binge or whatever, to make a new video before I got started, but what happened was I kind of went away a few million dollars right Right. Right, right. And now all of a sudden man this one and a half percent that he's charging me that's a pretty damn big fee. So here's what I did. I went on a learning binge. I said, Hey, hold on a second. I mean, let me educate myself about the financial man you know, the broker space, the wealth management space and what happens now, through Bingi be binging on Warren Buffett from Charlie Munger from you know, Pete, like, not money managers, entrepreneurs, like Warren Buffett, who there's a difference between how Warren invest in stock and company and how the average person invests the average person invest in stocks. Like it's a gamble, or like it's like it's a casino like just hope it goes up but like his hands in his impact. Grow. He's got more of an advantage there. But the thing that I learned was that the average money manager can't beat the market. There's a thing called an index fund. That just follows the market. And it invests in all like for example, it's an index one that follows the s&p 500 and evenly invests in all the top five companies and can be found 500 in just your diversified diversified across those companies. I think Vanguard is the company that invented them. It's a next to nothing fee and you're not constant. The reason why I don't buy crypto is because back when I owned crypto back in 2017, checking it constantly refresh and see if it went down $8 But it was right. Yeah, the same thing happens with investments when we're buying from time to time I learned in the market, so my investment is radically shifted after going on that learning binge in learning about what ETFs and index funds were which the basically the same thing and how they were different than an active manager from a company like Steve fall or Merrill Lynch or or Goldman Sachs or whoever's who's going to be managing your portfolio. to one and a half, even to portfolio value. You're gonna pay that fee, whether that balance goes up or whether the market goes down. Right? How did I learn about that? How did I learn about that? With Victoria? It's not important to me about it's not important for me to see that's the difference between the and what I'm trying to explain to people right now is that's where the different from from Warren Buffett but no for me, it's a said find your core competency, your circle of competence that you understand, and that you knows via safe, solid strategy, whether it be for your investments, whether it be for your business, and for your investments. For me, my safe strategy that I understand, is real real estate indexing. And that's it. You go and listen to anybody who's got a lot of money who's not trying to sell you their service to manage your portfolio, they'll likely give you similar advice because the number one rule of investing is never lose money. And the second rule is if you ever forget, refer back to rule number one. So so so many for secret explosions of return or ROI and sometimes, instead of just saying timeout what's going to work for me that I understand, in that I know I can be persistent and consistent over time. And I'm not going to one day wake up and say you know what, I'm bored of doing this and I don't want to switch directions. What comes up for you as I talk about that, that persistence and consistency from that angle.

Rich: Later I actually watched a video with Warren Buffett one day kind of like he was kind of how he's the exact term you use, but it was kinda like it's the transferring from from non it's like people are ignorant people to the intelligent people how like when he gets transferred, right, because it's almost like you got to basically like you said, you can't be like up down up down with like a fingering approach to that.

Dave: Yeah, get away. And he says that you don't have to be smart to be a wealthy investor. Because a lot of times, the smarter you are, the more you think you can beat the market and predictable trade happens. But it's more about emotional tolerance in not when a struggle comes up, or the market gets a little bit like selling and panicking.

Rich: Yeah, no, that's, like, my natural. My perspective. Like, my wife always makes me laugh. She's like, why aren't you upset? I was like, that's not gonna make a difference. Like, we're good. She looks at me, she's like, we're good. I'm like, we're good. 

Dave: Well, I wish I was like that because I'm not my emotions go up and down and blow with the wind. I need a strategy that I know that's why this is important for me, maybe don't feel kinda you know, who does as stable, right? Conscious of myself that I might get a feeling like after this or just an eye or like with investments like I might panic and have the tendency to sell. And so that's why index funds instead of owning individuals would be a better play for me because it's a longer term boring strategy, you know? That's exactly right.

Rich: Like I invest in crypto, but like thing I remember like, you know, first when I got into it, somebody said, You need to have a very calm personality if you're going to invest in crypto, right because yeah, like you said, it can it will fluctuate and so I would laugh because I would just kind of go and look up. I'm like, Alright, cool, cool, cool. And then when it goes down, I'm like, all right. Like, people, like even on the lives I tell people I'm like, yo, the big thing I talked to people about I'm like, yo the way the economy is when we hear about recession and all of that. I was like, hey, starting like you said binge learning, then I was like, Yo, this is the time to invest. This is the time to learn about real estate stock crypto, whatever it is. Because, you know, as well even say I'm like you, whether you invest with me or not as like, find something to invest and I was like, learn how to take your money, and then learn how to use it to work for you. Don't let it be like, you know, I was like, we're all lives our money has been unemployed. So start having your money work for you and figure out just like whether it's like learning something like you said, then I'll turn around and be like African xx and that's the thing to learn. You learn a thing that you've learned.

Dave: Yeah. Like I remember even one time like the hysterical thing, how I started going live. One week, we were in the q&a. And Matt goes, Hey, if you guys want to do better, go live. I think the next day I started going live and I've been going live like ever since then. What's been something else? That you've been below live? I wouldn't know how that impacted going through blueprints attending those calls? How has that helped?

Rich: A great deal actually because, first and foremost, like a natural way to think is just kind of like Yeah, is this something that can isn't something that comes from so, you know, I was kind of like all in on it right? And you know, at the very least I was making my money's worth back right? And I've gotten more than that, right? So I'll be like, I'm gonna get that but but the way it's helped a lot is like one. Mattis phenomenal. And then he's always been responsive. And even when he can't get back to you, he's like, go get one of these guys and they'll help you and then like, for example, I had a couple of sessions. were emailing back and forth. And because my life has improved, so much better just having a conversation with me, not having to have some feedback, right? Just some feedback, because one day I was just like, I thought I was sitting on a q&a and I just go, I bet you they'll notice, and so I said to him, I was like, Yo, is there any chance I can get you to audit my life and he's like, I can't do it. You did great.

Rich: And instantly the thing, he said I started to do those things. Also, I just saw my live just start to go up. And then the other thing was I started to just a couple more naturally while I was speaking. And then the big thing too. There's the community of the people that support you, but then there's the community of the people who are doing it with you. Again basis, you had like an account name and they start following you then all sudden you start seeing them come up in your life. So then the next thing you do is going on with your lives, which is like everybody starts supporting each other because everybody has different levels in their journey. But you know, in the end, everybody wants everyone else to do well. And like even I'll see sometimes like you know, man can't get all the questions. Can I like do this like yeah the big thing too, you know, with the blueprints for me like the big thing was being able to go back and like say even when I went through all the blueprints as I went through them, like like, Okay, well you go through the first time then I was like, you know doing to get started go right away. Right. But then it was like this point in time. You know what I think about that and blueprints let me go back and rewatch because this makes sense to me.

Dave: That's valuable. It's kind of like reading can you see something the second time you didn't see it? You know, or you understand it differently or more now, because you've got more experience or more context, you know, it's really a really simple thing. But we, we, we don't give ourselves in advance. Sometimes. You know, it's it's we're gonna microwave it the want to come back here, because of Uber, Uber Eats because I mean you know, now we're paying people to deliver the fast food to our door, you know what I mean? And I'm not saying I'm not right there with everybody. I'm right there with I mean, that's just where we're at. So we still have to still make sure that we have realistic expectations on how long and what it's going to take to be successful. In any case because you're becoming crazy to go to work that's going to route to your door, quite. However, you know. This is it. This is this is this is this is as the people that I've seen anywhere that are new, succeeding doing something that is a sustainable business truly a sustainable, the skill sets are trends, trends, they can transfer they're transferable to other industries, too, to stack off on those inside of your email. Follow Up series to create multiple streams of income from within the same business product systems, not. As an affiliate product, you're promoting it gets you and your ability to be able to create content and then generate traffic to any offer. That was crazy. I remember one day you know your life so you can get any question right? They asked me something and I sat there for a minute. And I said it's not as simple as a class you Right? Like I was you do that? And like and it was a space I never was in but then that's when it hit where, like you said, if you focus on developing the skill set, like really study the skill set right? Not just go and say okay, yeah, I'm going to do this video. It goes viral. It's like no, no start to really understand why. I was just like I said it was like the second he's like, Oh, you really are getting more of an understanding because it's like, you start to really get that skill set. Because even one time I give example, I was like, Well, I was like if I was in this, this offer this offer this offer and this offer, wrap it up into this, and everybody on the line was just like oh, and so that was really least you know, q&a is getting to bond with the within the community itself and everything.

Dave: Sometimes hearing the same thing over and over again, a lot of the reason why we keep it simple, the reason why I'm talking about the same things now that I was talking about 550 episodes ago. Let me know if you go back and listen to a lot of those episodes, I'm talking about the same things, man the same stuff long. And it's timeless. Number two, because people need to hear the same thing over again. Yeah, like so many of us think we need to plan. I'm tired of hearing that. This before. Whatever. You didn't hear it if you may have a weak Milan sometime. Why? Why? Because you're, you know, there's, there's this great, there's this great. There's this great story about Picasso that somebody told that they or who was famous maybe it was Mozart, he created the symphonies, and wrote symphonies. Well, somebody was like, oh, no, teach me how to write symphonies like you. You've been writing them well and he says, but I wouldn't ask him then I wouldn't ask him anybody to show me. Why, you know, that people aren't doing so, you know, they say they are results. Right? 

Dave: Are you a hip hop fan?

Rich: Yes

Dave: Oh, me too. I mean, I'm in my 90s. Baby. I mean, I didn't grow up with Metallica and Nirvana. I mean, I did but I grew up with Tupac. But I watched this documentary about a little baby. The other day on Amazon. A lot of people don't like his rap, they say it's mumble rap. It's this and that. But the truth is, the cat can rap and and he's good. And he got good because he spent more time in studio in the in early part of history has been doing it for a couple of years. But he's got more out than anybody. He's 20 Most songs now and there was a lot of controversy because he didn't get a Grammy or even a nomination for any released a kick ass song about the kind of racial tension and any quality and so forth that came out of the George Floyd incident. The light that was shined on that and a powerful song out that didn't get that love bullshit anyways, because the people it's by some board that nobody knows what any good product is more than anybody else, you know. So it's like, it's like, you know, there's no minimum we're in this microwave Society of where your Big Mac gets delivered. There's no shortcuts to success and the longer that we're looking in, looking at. fairy tale, the perfect Guru, the perfect mentor, course, whatever. The longer we're prolonging our suffering. At least determine the perfect mentor for me the perfect mentors that I've met before willing to do the work.

Rich: I might not be the person for you. If you think it's gonna happen overnight. I might not be the person for you. And like you said, right. Like I look at it like this. Like I said before, the funny thing is like did you get it? Did you hear it? Jim on this line. I heard him say he was like, Yeah, you read it. You heard it. I'm pretty sure if I was looking at like one of my lives back in June versus two different people but if I had been like, Well, I'm gonna wait. Perfect and then go, well, here's what would happen. If I was to just be perfect in what I say it's perfect.

Dave: Then you can even think of something that you don't know until you do it. A lot of times we think we know it because we've listened. But you don't know anything until you've applied that. I don't. You don't know anything until you've actually taken that knowledge and applied it. You heard it. You heard it and so that's why the response was actually so funny. When you're talking to somebody I know I know shit. Because you ain't done. You've heard we hope you should. Say, I've heard that. And that's literally how, like that level of being specific. I talked about that. That's the type of talk. How do you know we hear these things? What is self talk? Well, that's self-talk. The word that comes out of my mouth. That where I'm talking about myself is self talk. Let me say that again. The word out of my mouth or other for example, if I'm like II sorry, is gone and that's my message to my at home around the dinner table every night. Come on, man. Into my sending. Oh yeah, you know what I mean? So it's, how I live is a really big deal. And it's really the difference between being a victim or a victory in your life and everything as a boss if you want to, you know, talk about hip hop. I think it was Snoop. That said, the cost to be the boss. You gotta pay the cost to be the boss baby. Why did you enjoy the boss right? Like, because and here's the thing you can't buy your way in. Write about the cost. Ain't got nothing to do with money. And another big misconception about successes. I bought the thing while I picked the vaping and isn't that I just want to be sure that if I buy it, and it's like, I don't know what you're gonna do with this. What do you tell me? There was a guy on the line one time he was just like, guarantee me this will work further guarantees you anything,

Rich: I can't guarantee how much work you're going to put in. I can't guarantee if you're going to study again. See if you're going to extend like I don't. We're talking and like you and I are talking we're standing face to face well, virtually face to face, right. But when I'm on my live, I don't see these until you look at I was like, dude, like a record of people who've done it. And as if you've listened and it was like if you look at it and you say there are people that are successful doing this. So for me that was like having like, say for example, I see no one else doing it. So you do right I'll be like, Yo, this dude did it. I do it. But now how did he do it? Literally. This is what I need to do. So clearly, he was like, Can you guarantee me? I was like bruh I don't know you I don't know what your habits are. Let me do a live example because Zurich says, can I talk with you about the blog where she wants to talk to Sarah? And actually is somebody really good to talk to. I actually know Sarah. She came to the mastermind. Hi, Sarah. But here, so this is a very typical thing. Hey, somebody. The blue bar. Here's one thing that I wanted to do is make 550 interviews here, hour long conversations where you can hear people who you know, have taken the education and done something with them and the majority of them have bought so alone. And using a recommendation or referral or somebody is not is not a not an abnormal thing. But so often, we have to just make sure that we're not looking for somebody to give us permission to do something in and I don't want to cause a reach, Mr. Honor even can learn and hang out in our community. But you just happen to be asking this question as we're talking about. And you'll I find myself kind of, I gotta I gotta I gotta I gotta be aware and looking for somebody to cosign for someone get some feedback, because if I'm looking for somebody to make the decision for me, versus what I need to do if I feel not equipped to make a decision that needs to be a red that's a red light needs to go off well up. But if I feel like I'm not able to make a decision, like I'm like in limbo, and first of all, my critical skills need to develop something and what probably needs to have to learn to trust ourselves or because each one of us, everything that we need to be successful, literally everything you already have inside of you oh some of the mechanical knowledge that we're going to help her Legendary with. One of the things that is so important when we get started is to work to trust ourselves more than people. I don't mean you know, you know, that other people mentors, you know, people like that. You know what, my best mentors are not people that I actually hired to mentor people that I taught a course or somebody like Warren Buffett their their video tations of what success or what learning how to be successful looks like it's not a magical burning bush. It's not like the perfect thing that's going to happen. It doesn't always have to be like sometimes it can feel weird. Anyway, man, dude. Thanks for coming on. Come back again, bro. Thank you so much for your time today. Oh yeah. Have a great Friday. We'll see you back here again in another episode on Monday. When we get legend rich. Follow him on Instagram @runthisplayLLC. And when he's on @runthisplay. Thanks again my brother. Y'all go on Get out of here. We'll see you on Monday.

How To Monetize Multiple Social Media Platforms

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary we have yet another exciting guest this morning. Somebody who I'm thrilled to get the chance to talk to. And as you can see, education leads to more opportunities. And I don't know if I've ever heard a truer statement than that. Stacy, welcome to the show. Hi Dave. How are you? I'm wonderful. How are you? I'm feeling like I'm waking up and now I'm adding the Legendary part to it. Where are you calling from?

Stacy: I am just south of Branson, Missouri on Table Rock Lake.

Dave: Wow, very interesting. Very interesting. A place I've not been to yet.

Stacy: There’s great fishing here too

Dave: Wow you know, I like fishing. So, so what led you first of all online and what then? led you to Legendary

Stacy: So a little backstory. I had surgery last year and sat at home for six weeks recuperating. I have a job where I'm in sales and when I'm not they're not making money. And so I sat home for six weeks and binged Netflix and played games on my phone and wasted six weeks of my life. And then this year I found out I had to have another surgery and I decided at that moment that I was gonna do that again. I was going to actually learn something, do something, maybe find another stream of income. And so I got you know, TikTok and looking at all the different things people were doing to make money and they all sounded like a lot of work. You know, dropshipping and Etsy and all that seven years ago. Sounds like a lot of work. And then I ran across this it was like I checked all the boxes. You know, that's, that's something I can do in and then for our success.

Dave: We saw some things in those business models, just from your own critical thinking or just from your own common sense that you then heard me sort of validating once you started going through our training. How'd that make you feel when when you were like wow, my gut feeling told me that those business models, the Drop Shipping, you know some of physical products, online businesses you can do? Well my gut told me that those might be harder or just more flex to kind of get up and get going did you feel validated like I can trust my gut like I know more than I may be giving myself credit for and I say that just because so many of us, devalue ourselves when we get started. And don't realize that the experience that we have from previous jobs and just our life actually applies here too. So you find yourself going through this training now to where you're learning about not how to do physical online, physical product online business but information and knowledge product businesses. What was that like for you?

Stacy: Oh, absolutely. Absolutely. And can tell you a quick story about my dad. So 20 plus years ago, he tried to get into real estate and buy and sell houses. I buy ugly houses and ugly yellow signs all over the place. And he got it. I got it last time. I'm gonna sit down and spend it. He started spending, you know, 1000s and 1000s of dollars on coaches and mentors and masterminds and going into these events. And I thought he lost his mind. And he tried to get me involved and I just never understood it. It was a lot of cold calling. I wasn't interested. And so when I was going through the training was like light bulbs going off in my head like he was he knew something back that I didn't and I just I never could put the pieces together until I did the challenge and it just lightbulbs into pieces started coming together and I just realized that the potential and the opportunity and that I never I never knew how to start before you know he would always bring me a book. Rich Dad, Poor Dad and he brought me that book to read and he was always pushing me to do something, but I never knew how to get started. You know?

Dave: That's first of all, a really cool story and you should tell that a million more times, okay. We're not here to like we're here for two reasons people. Number one is we're here to tell our story to all of you listening. But like all of you, listening may do absolutely nothing with what we say. And so we have to make this time valuable for us too. And a lot of times what comes out of these conversations is Marketing Gold. When we talk to other marketers and when we can talk to other people who call it a coach, call it a mentor, whatever, but who can draw the magic out of us versus trying to coach you on how they think you should do something. And I think that's what I'm hearing has happened to you. You know that you had magic dad was one of the you have magic dad assaulted you and wanted to try to give you everything he had and he knew, but here's what came up for me when I was when I was hearing that story was they didn't have the platforms and the tools that we have now today. And if they did, they may have been much more successful. But now how does that make you like what? What comes up for you? What do you feel when you think about that, like all the driving ambition that your dad had? And how that's different than you know. Like today we have, in some ways, so much more opportunity, but a lot of us lack the mindset stuff that sometimes previous generations had. What, why and how can we bring this all together so we can all previous generations who have great drive and also new generations who have great opportunity? How do we make sense of all of this and most of all walk away from this conversation. realizing the potential of what we have in front of us, that's the biggest thing that any of our airmen or people from previous generations would want for us right now. It's just to say, look, y'all got tools that we didn't have back in my day, back in their day, passing out business cards was the strategy. And now they like we got you know, all these we got TikTok, how do you make sense of it all in how can you share what you see as far as this opportunity from with everybody listening? 

Stacy: Well, I mean, I think mindset is a big part of it. But back then he had to actually physically go to an event. Or a mastermind is something to learn. And I didn't have that I didn't go with him. I didn't. I didn't see that. Now with everything online. You have more direction, you understand better how to get started and reach more people. He only had his neighborhood. Yeah. And his phone was just in the local phonebook and if he was calling or reaching anybody beyond his own city, they looked at him like he was crazy, because that's just not the way business worked back then.

But, you know, the training was so awesome for me because I mean, I am a notetaker I have two notebooks full from from going through the training and and that's that's so valuable to me because I use that I watch like a blood Jerry and I take notes and I took notes for all the training and I use that for content. And so without that I wouldn't have any direction.

Dave: Well, that's fantastic. We're glad that you got that direction. What's it been like when you went from learning to now focusing on earning.

Stacy: It's been crazy. It's grown way faster than I ever thought. And it's just that I pinch myself every day. It's like, I always wanted to do something and it sounded great the theory and the mindset of passive income but I never knew how to implement it until now. And so I mean actually implementing it. It's free. It's knowing that I'm never gonna have to struggle again and I'm gonna have to. I don't have the skills so that I can make money in the time I want. That's been so awesome.

Dave: It's very empowering. We'll talk about this specific, kind of what you're doing here in a second so people can kind of get some visuals and of course will point you to Stacy's, you know TikTok channels multiple. Okay, that's that, that should be a thing that everybody pays attention to is, hey, look, social media accounts are not your buddies. They're not your friends. Don't get too emotionally attached to them. We're in a weird crazy time right now to have an account take off like crazy. Later, you know, it gets disabled. We're in crazy times. It's called the wild wild west. Okay, and welcome to entrepreneurship. Okay, if you don't like excitement and you don't like to wake up every day and have something new happening, then you know, this might not be for you. Right? But if you'd like unlimited upside, if you like to come to work every day and usually the commute is, you know, 20 feet from your bed to your desk. If you like those benefits, But maybe a little bit more volatility. The downside of a business is that nothing, it's not guaranteed. Like your paycheck is every week from your company or is it so so Wow, you got right on. Basically went right for TikTok, right.

Stacy: Yeah, started on TikTok

Dave: And I noticed that you have an account, and an approach where you're talking about helping people find deals and save money. Can you talk to us about where that idea came from to share that sort of content and how that's been working out because that's a little bit of a different angle.

Stacy: So I've always been very slow, by necessity more than anything. I was a stay at home mom for 11 years before I'm in the job that I have now. My kids are older now but so was always out of necessity to be frugal. I was a coupon shopper and that's one thing my dad always kept telling me is I do something with that you have so much knowledge and are so good at that. Write a book and do something but I never knew how to start, you know? And so I've always shopped like that and so I was wondering how people got all these coupon codes. And then I finally figured it out after going through the training that they're there. They're an affiliate for Amazon or whoever and that's how they're getting the promo codes.

Dave: Huge breakthrough for you. Always looking at how can I save money and realizing that many of the ways that you're saving money are coming from people who are making money from it. 

Stacy: And so, so I started that thinking, you know, at least I get access to the coupon codes to use myself even if it doesn't take off. And so I started that and I started a second Tik Tok just just sharing deals and in helping to mix my patch I love saving money, you know, and making money to that. And so I started that and it just took off. I mean, my Facebook group just hit 9000 this morning and it's been two months.

Dave: And that's that group like those people who you're talking about you know, basically how, how to what are some of the other content topics you're talking about with that audience? Is there anything else? Or give us a little bit more context for some examples because I think a lot of people have creativity, brain fart when we start and it's like, man, you know, and I and when we overcome it and just start kind of opening our mouth. And I just saw a post in our group yesterday that said, Man, I can't believe I sat on the sidelines for a couple of months and thought that I didn't have anything to say now you can't shut me up. What's it been like for you coming up with the ideas? And then what other kinds of topics are you talking about under this kind of saving niche profile?

Stacy: Well, I mean, I think that's the key is you have to find something that I mean I feel like stopping is my superpower. I mean you have to find what your superpower is. What's your What are you good at, what do you know a lot about and then you're passionate about it and then it doesn't feel like work and then excites? I'm asked to sit and look for an online shop all day long.

I'm good at that. I can see I can look at something and say yeah, that's a really good deal or that's you know, that's overpriced and it looks like a good deal but it's not. And so I can I can I can I can tell and so I posting these things that I find that are good deals or you know coupon codes that to use on Amazon products to save people 70 80% And so a lot of times people will see things like that they will they will buy things they don't need just because people's people shop a job and make money.

Dave: That's really, really something really cool. It's a really cool angle.

Stacy: That to answer your question, I mean as far as the content that I'm doing and they're just I can help them save money. And then I just get on and I show my Facebook group I looked at I introduced myself and so I'm I'm here to save money and I flipped the camera and I I show my Facebook group and the different best deals that I think are people that are buying so and then people just go over to my Facebook group and shop.

 

Dave: Unbelievable. I mean Stacy you're just blowing my mind this morning. It's unbelievable because you know why? Because it's simple. Is it? My phone around? I mean, that could mean one of two things. It could mean you're actually savvy enough with the app to be able to find the little button on the app where it actually flips the camera around. Or for God's sakes it means that you just flip the damn camera around in our point. I mean, however you got to get it done to get it started. The bottom line is low production. It's all been done on a I mean look at my daughter put I don't know if you can see that Legendary dad though. I mean, like I'm just saying this is my phone. It's my you know what I mean? It's my It's everybody's got their phone. It's kind of almost like an extension of your human body now, and this is what it takes nowadays to make money online. It does not take complicated coding. It does not take, you know, complicated knowledge. It actually takes you to take in a complicated idea which really affiliate marketing or selling information products online is a pretty advanced idea. You know what I mean? Because of your packaging, but you completely simplify it by just keeping the production low in marketing it with just your cell phone and yourself and then driving people to your funnel. And I mean that's the magic when you drive when you have somewhere to send somebody and also, you're learning other ways to monetize, which is basically doing affiliate marketing with Amazon, which is pretty, which is pretty brilliant. And quite frankly, you can go to any of my friends. Did you know that when you see celebrities online, or you you're listening to a podcast and they say, Hey, you know, our sponsor is you know, Gillette razors the best man you can get in just head on over there to the Gillette website, and just putting code Legendary and they save 10% Right. That's affiliate marketing, all your favorites, do you think they're I mean, that's, that's advertising in 2022. No longer is it you know, some celebrity running, David Hasselhoff running on your TV screen, or whoever advertising Old Spice deodorant, and that's what Al advertising looks like. It's not advertising looks, the more native it looks and the more that it doesn't look like advertising in 2022, the more effective it is. That's why so much business and commerce is happening with individual regular people on platforms, like TikTok, are you surprised by how much influence in business income from creating a free social media account when you use it correctly?

Stacy: Yeah, it's insane. The people that I'm I'm in front of them, and I've never there's never been a better time and with the deals group, I'm sprinkling in some, you know, I'm making extra money to help my family so I don't have to be you know, struggling so if this interests you, there's a link in my link tree to show you how I started doing this too. So I'm kind of connected. Both of them, you know, probably Legendary on the one and deals with the other.

Dave: Two streams of income from within the same business versus multiple streams of income from multiple businesses, which is a huge pet peeve of mine. And it's it's the number one way I see people going broke in becoming unsuccessful is taking on too many things, and getting spread too thin and getting overwhelmed and getting pulled away from what you were doing. How many can relate to that anybody has the feeling of being honest and awake enough to type that comment down below because I know I've been there. And so creating multiple streams of income from within the same business keeps me focused on that business. But it also protects that business. It builds a moat around that business sort of like Apple has done the most powerful company in the world. They have multiple streams of income from within the same business they have iPhones, iPads, iMac streaming, streaming service, music, service, all kinds of different services. And so this idea of being able to create multiple streams of income from within the same business, the other example would be a physical trainer or a personal trainer who instead of only doing one on one sessions and saying this sucks, I need to change careers, you know, I need to get into something different. So what do they do? They go back to college for 40 or 50,004 years, six years, and then what usually they don't follow through or finish with that. And so maybe they ended up going and doing waitering or something in the service industry and never really got ahead.

Stacy: So yeah, you saying that brought back something that I wanted to talk about to me. The biggest reason that I started this was to try to retire my husband and my husband is 55 and has been in construction for 30 years. He's an electrician, so he runs his own business and he's high stress . It's hard on you know, physically hard. And you know, it's tough. It's definitely a business. And so when I was the first couple of days of that training and especially when when you told that story about selling your knowledge in Home Depot that was just like whoa, the knowledge in his head for being a master electrician and 30 years in construction the knowledge into his head I can monetize now and market and we can he can stay home we can we can do real estate we still like it flip houses or or just turn the knowledge into his head into into digital products that that we can market and have income without him having to go break is back everyday working.

Dave: I mean, just like they're there. I mean, one of the one of my favorite affiliate marketing campaigns is the Bucks woodworking campaign we should walk and talk about and the only thing missing from that campaign is like a live person like that whoever was the affiliate who really scaled that bucks woodworking you'll find the Facebook page, probably still up and we show it in the affiliate marketing business as well. But the only thing that was missing was just a personality like a spokesperson. So it's amazing when, if you were to like any buddy, it doesn't matter. It could just be something that you do could be one of your tick tock niches. Because I think when you're new there's nothing wrong with starting a couple and creating content. And seeing what you really like and what you really enjoy talking about because half the battle is you're going to be more creative and you're going to be more you know, I mean, for me when I got started 12 years ago it was it was it was you know, making money was every I mean I don't know I just that made a lot of sense to me and but there's so many of you who have so much different knowledge than I had when I started I was 24 Understand I didn't have I don't know, I didn't know shit. I didn't know my ass from a hole in the ground. So it's not like I had a bunch of world expertise out of you who have a lot of peace and knowledge that if today I was starting and I had been doing construction for the past 2030 years, whatever. And I was older. I might start by talking about how I might get into that niche and just you know what, even if I was still working, I might just do little videos every day and drop little nuggets. And there's a lot of affiliate products out there the DIY, the product that bucks would work in was promoting those woodworking plans. And so there's a lot of do it yourself or do it you know, kind of construction based or even people who like to just tinker at home and do things themselves. There's a lot of products out there. And one other thing that I was gonna gonna point out was that any product, most companies even if they don't have an affiliate program, or most preferred or most service providers, most businesses we had a we had a lady a couple of years ago who went to a jiu jitsu instructor something and said I love your your training and stuff so much would you would you make an affiliate program and then she went on to do some obscene amount of commissions something like $100,000 in commissions if I remember correctly from selling this thing that didn't even have a program in the first place. And don't quote me on those, those numbers. I'm just doing the best I can to remember, but it was impactful. It was quite the result. And you know a lot of times we just assume that if it doesn't exist, it's not possible and number one, most of the time it does exist. If we look hard enough, and number two if it doesn't exist, become a dealmaker. You know, kept by our clique. So you're starting to get the juices flowing about your husband's knowledge and how you may be able to package that in a course coaching program, or even as an affiliate marketer, but that's something that you see and you'd like to get him involved. or retire him. Which would you define retirement for us because most of up until this point in retirement has been I guess stopped working Senate home to me though retired. I kind of retired. I mean I'm either at my other house or my work house. So in a way this digital lifestyle where we're working from home is a lot of people's new definition of retirement. How do you define it?

Stacy: Okay, great. I agree. That retirement to me is not having to physically go to a place and do work, you know, for me, I have to go to my job, which I love. And and but but I have to be there every day to make money. You know, whereas just Yeah, I can, I can be on vacation, I can be anywhere and so say for him, you know, we can if we can, you know, work online from anywhere I mean, that's retirement to me. Yeah.

Dave: You've got another TikTok channel online. And so just playing in the space animals, I'm sure you've seen a lot of the you know, the a lot of the volatility on TikTok and social media with people you know, might get an account that's I don't know what you call it deactivated and shut you know, sometimes we get it back we go appeal we fight for it. Sometimes we don't obviously, I'm showing multiple accounts because it's a good strategy for growth, but it's also a good strategy for diversification. Is that how you're looking at it and then what other ways are you looking at both growing but also protecting what you have?

Stacy: Yeah, so I've got those two and and I've got a Facebook page and Facebook group. I do Facebook reels on my personal account and my business account. I have Instagram and Pinterest . I do it all. Sometimes it's time consuming and I don't do it all of it every day but I'm on multiple different occasions because I don't I don't want to lose anything. I don't want to, you know, depend on TikTok.

Dave: Yeah, and, you know, TikTok is going through a process over the next couple of years to where, you know, the government is going to determine whether they're going to allow TikTok to stay in America. A lot of people don't realize that. But every social media company goes through what it's called a sepsis. Three sepsis review. And it's from government agencies and boards and there's lots of people out there that can explain it a lot more than I can. One of them is the Snapchat CEO and founder and I listened to an interview from a record conference that just recently happened. And that's where I heard what I just heard and learned about the sepsis review. And sometimes when you listen to the CEOs of these companies during these conferences and events, you can actually hear your owner going on about how they think like, for example, Snapchats, not on board about the metaverse, right? That's a Facebook pitch, the metaverse, the metaverse and and if you listen to Snapchats founder, he's going well. We think that people are going to want to live in reality versus putting a pair of goggles on though, you know, hanging out in virtual reality. This is capitalism at its finest. And it's capitalism in a major way. But my point here is, is that it's not like if we if we rise up and look at the bigger picture, sometimes we get a different we get a different perspective and realize, oh, man, it's not just tiktoks picking on me and like all these companies, everybody has a different agenda, and all the way up even to the CEOs of these tech companies. They're shifting and positioning and paint playing cat and mouse and you have to make sure that you get yours while all this crap is going on and they're getting theirs because trust me folks, they're getting theirs. They're getting Facebook, Zuckerberg has got and he just announced he's got another baby on the way or our first baby they're pregnant. They're building their dreams to trust me. Regardless if your kid is sitting on the couch over their audit on their iPad, scrolling through social media for 12 hours a day. That's why they're gonna come to your house and make sure your kids are having a balanced script. That's your responsibility. And guess what? They're gonna while your kids are on there, we're on, they're scrolling through social media. They're making money. They're making money because advertisers are paying them to put ads in front of you. And so the question is, in this day and age, you know, are we going to let social media use us are we going to use social media and so I go back to the the multiple accounts, the strategy, the diversification, this you have to approach business in 2020 online with diversification the same way that you would approach sort of like an investment portfolio, because at any time a stock market could crash, you know what I mean? Or a stock could crash or whatever, in a stock would be like a social media account that you have, you know, at any time that might cry, you need to be well diversified. That's kind of the mindset that I have about business nowadays. Because it's cutthroat. You know, it's political. People are nasty out there. You know, you really got to prepare yourself a little bit and that's why I think these conversations are valuable because let's talk about it and be honest about it and prepare ourselves. Because a lot of us, man, it's going to. It's like going into war out there, man. I mean, we're not only at war with these damn platforms, but we're at war with all these other idiots out here who are projecting their negativity and stuff onto us. We got to figure out how to use that as fuel instead of let that terror. I'm writing up for you as I talked a little bit, which is uncomfortable truths. But when we talk about them in plan, form, and strategize form we can be prepared for the things that come up versus being shocked and surprised and defeated. Do you agree?

Stacy: Oh, absolutely. I mean, with anything in life, you shouldn't put all your eggs in one basket. So Omnipresence is so important. 

Dave: That's why the email list is so important. You can't put the growth of your business in the hands of a corporation. It's just out themselves, so they don't give a damn about you. And I don't mean to be so blunt, but I'm just trying to keep it super real because Do we not all have important shit we could be doing besides this? So let's be honest and let's take it if we're going to sit around and listen to people talk. Let's make sure they're telling the truth in being concise and clear about it. And so the next thing I want to ask you about because this is what I think the other biggest thing that causes people to fail, is that they start listening to too many gurus. They start following too many people and now all of a sudden they get pulled in a million different directions. And what I found now I do have a base foundation of knowledge but so to most all of you if you've gone through, even at the very least that challenge, let alone if you've dove into the blueprints, you all have a base foundation of knowledge as well. What I found is that my income continues to go up in my life. And so it ends up hurting a lot of people because we're really, we're really ambitious, but we're naive. And so before you know it, you know we've got all this crap going on, and it's almost like overwhelming defeat. So how do you avoid some of those pitfalls, some of those shiny objects, some of those gurus and goblins who may not, you know, may or may present well, but in the long term, it's just a lot of wasted time. For them then to have another launch or another product or another strategy or another trend thing that they're doing. And I know a lot of people who have felt really defeated by being spread too thin like that. How do you avoid that?

Stacy: And yeah, I fell into that for a minute. I think it's because I didn't feel like I had enough knowledge or information to actually start. I wanted more, I wanted more. I wanted all the information and then I finally realized that you don't have to have, you don't have to have everything perfect to start and then you learn as you go. Chase Chase action, not perfection. So yeah, it took me a minute a week or two. I fell into that and then I finally decided, You know what I you know, I have all of this information right here. I need to focus and I need to implement what I've already learned. And then if I need to learn more, I'll do it as I go, but I'm not gonna. I'm not gonna keep buying these different courses and keep education great, but without action. It's worthless.

Dave: Well, I always my strategy about deciding if I'm going to learn from somebody or not, is I look at their life. And I say and I look at what they're doing now they're saying so, for a lot of people come into our community, and they'll get hit up by somebody on a social media platform. Somebody will reach out to them. They'll cold outreach, they'll say you're not getting the support you need. I'll be your host. I'll be your coach. But if we timeout a second just look at how this cat is living his life. He's got to go and reach out to people that's called the 2020 Hoover knocking on a door that's the bottom of the barrel. That's not what we want to be doing with our land. That's one of the reasons why I got out of MLM because I didn't want to cold call out and want to prospect people I didn't want to talk to friends and family. I didn't want to do three way calls. I hate being on the phone. And I finally got honest about that. I finally got honest about that. I actually don't like talking on the phone. I don't like being on the phone. I don't want anybody in this company to continue to run this operation here at Legendary. There's usually one executive call per week and the rest of everything could be done in Slack via text. And so why do I think Warren Buffett and Charlie Munger are interesting because of their life, the quality of their life? Why do I not follow Tony Robbins? Not because I don't think he's an incredible human being but because I don't want his life. I don't want to be traveling around all the time. I don't want to, I just want to travel for leisure not for work. I've already done that all by the way. I've done big events before and had a pretty big company before where we sold information. When we do huge events and every 90 days we're putting 4000 people in a room. It was exciting the first couple of times and then it was a job. I want to be at home. So I gotta want to help people live. I gotta watch how people live. And you know, I gotta be real. I gotta be real careful. Because a lot of people talk a lot of good shit. But social media is deceiving some days. So that's why and I heard this another day. Last week on the show. Somebody said, I didn't even look at anybody in my niche. I tried to avoid this kind of following and so that's something that a lot of us do. When we first get started. We look around and we imitate what we see, we model what we see. What is obvious is that you found your groove with that different angle that we talked about before. Is there any other tips that you would give people to be able to find their own voice or their own message or become a little bit more comfortable in their own skin? As they're creating? 

Stacy: And yeah, like I said, you know, with the training, I took lots of notes and I did the same thing. When I first started I had no idea I'd never made any content before so I kind of modeled other people but you know that that felt kind of fake to me. And my goal from the beginning was to be just real and authentic and just be myself. So the videos that I make are just me talking and telling my story and telling and celebrating my small wins and my big wins. Just just relating to people that has that has done so much better than the than the pointing or that just the words on the screen are the trending sounds gonna still do those because you have to but this job performance wall for me so I mean, you got to find your own voice and you got to not be afraid to try to relate to people because you got to if you're not, if they don't think you're real then they're not going to be interested. 

Dave: Yeah. Yeah, for sure for sure. For finding your voice and not I mean, it's not like you have to go nowadays. You don't have to go on constant brands in talking every video but sprinkling in Scotland of your personal self so people feel like they know who is the person behind creating the content like they know you a little bit goes a long way. Would you agree? 

Stacy: Absolutely. Yeah, I've had so many people say you know, just just just message me or comment on my video saying, this is the most real video I've ever seen. This is Wow, thank you, you know, because you know, most people you know, don't break it down like you have or don't you know, don't care.

Dave: When you know I was watching Survivor the first episode of the new season of Survivor with my wife Erin last night and we've been known to go on vacation and just then just sit around and binge watch like Survivor for example, or we did it one time with walking dead. I don't watch a lot of TV but I'll watch two shows that I've watched with my wife. Sort of. So I was thinking about, like, what my strategy would be if I was going on survivor and thank God I'm not in that I don't I don't want to go work that hard for the potential of a million dollars. That's what this industry has done for me by the way. It's made me when I look at Survivor I'm purely there for the entertainment and have absolutely no desire to go on the show. Whereas some people want to go on a shot at a million dollars. I'm like, I don't, I'm good. But anyways, anyways, so I was like, what would my strategy be? And I thought about like, I thought about all the games that we play as human beings you know? What I mean is to try to get people to like us. You know the takeaway is playing hard to get the don't let them know how smart you are. Don't let them know how dumb you're a all this bullshit. I mean, we have all the games and you know what never, I've never, ever said or heard anybody say, man, he's just too kind. He's just too kind. I've never heard anybody say that. And so I said that my faith, my strategy would just be kindness. It would just really be kindness. Now it's not that I wouldn't be aware and that I wouldn't be you know, still run into negotiating alliances and all that. But nothing, nothing ever came from biting at somebody or telling them about themselves for being nasty. Nobody that has never worked in the game of persuasion. But so many of us bite at people so many of us. We like to tell people about ourselves or we get angered by when people are mean and then we get anger back. We think that's the you know, because we get triggered up. And so delighting the customer is a piece of advice that Warren Buffett gives to all his businesses. And I find that to just be true in life and business that when you focus on kindness, really just making people feel safe, cared for and like you're going to be kind to them no matter what they do. You're not going to shame or blame or you're going to be kind to them, and they feel that you know, that goes just as far as I think he's delivering high value content. I think behind this and coming across as just a decent good person that wants to help and you had said that a second ago and that's what made me think of that. Do you Do you believe that in do you do you are you aware of or or what advice would you give to people who who may find may think that sometimes it's it would be good to to fight with people in comments, or to get or to, you know, allow somebody to get them frustrated are mean and you know what I mean? Like to do anything or show anything but kindness to your audience. Could you speak because you just seem like such a kind gentle person and you also mentioned that a second ago.

Just like what you said earlier, you look at people's life when you decide whether or not you want to do business with them. And so it's the same thing. I remember one of the first videos of the challenge you asked: what do you want to be known for? So I want to be known for it. I mean it doesn't visit and doesn't do any good to fight with people. I mean, sales, want to find a problem, intensify the problem, you know, show them how your product will solve the problem. And that's going to be helping people solve their problems and their pain points and the things that they're struggling with and helping people not fighting with them. It's true. And as Jeff said, when you kill people with kindness, folks don't know how to respond. They really don't. I mean, because so many people and this is one of the things that we forget. So when people are angry, they're they're upset, they're frustrated and they are looking for somebody to fight with. You're looking for somebody to blame. They're looking for somebody to to kind of you know, set up and then when that person lashes back out at them. Now it's your fault, and you're a bad person. You're a bad guy or a bad woman and they knew it. They knew it. And oftentimes I think people test other people just unconsciously, maybe because they have been burned in the past. So when we respond with kindness when we respond gently, when we look at our audience like Man, these people are fragile man. That it really is a shift because you step into a leadership mindset more so than just I see these comments on our Facebook groups all the time. Like I've been posting videos for, you know, two weeks now. Feels like I saw this one feels like somebody said feels like forever, brother that you posted that I'm not trying to shame or blame you. But look, I mean, it's you're just getting started, man. You're just getting started and you can turn that frustration into let me let me be us. Let me let me relate with other people who are frustrated and let them know hey, I I'm frustrated. I've been frustrated. I can be frustrated from time to time. I know you're frustrated too. Here's what I'm doing about my frustration. You just became valuable you went from not valuable. It just to like and that doesn't mean you're not a valuable human being. I'm just saying in the marketplace, you have to bring a product or a service to be a value in order to barter trade to have something to sell. And so it's like people think well, I don't know what to sell. I don't know what to say. It's like you if you're a bump on a log, if you're complaining. You're deadweight to the marketplace to the economy. Do you understand your consumer if you figure out how to even take your own mess and turn it into a message? Dammit, you just you're now a value. It's that simple. Sometimes a positive attitude is valued in 2022.

Stacy: Yeah, selling is nothing but a transference of emotion and the emotion that you have is you know, it's gonna make or break whether it's good or bad.

Dave: Yeah, it's gonna make or break you and what you get in return right? It's amazing. That's why when we talk about this being an inside game and success really being most about the dynamics and not the mechanics. It's something, sometimes you know, people say they, you know, one of the things that I that I, that i i It's so funny. You know, one of the things that I gave a recommendation to to a student a while ago was I looked at his content and it was all positive. All and he wasn't getting trapped. He was like trying just up and I said, well, there could also be times when you're too positive, right? You got to mix in a little bit of reality and a little bit of humor, right? You got to balance your stuff and get real. In 2022 you can just be full of motivational quotes because now you just You look like a nameless, faceless. Just a conveyor belt of memes in that state. That's fake. Right? So we have to weave in struggle, and that's why I say your struggles can be your biggest strengths. Those are the things that people can relate to. Have you found that to be true and how would you define or explain being relatable to people that you know who are new the power of being relatable versus you know, trying to look perfect?

Stacy: Yeah. Me people want to see real life I mean, I used to you know, have to you know, have you know, I'll you know I'll be you know Preston snap did have a video but now I'm listening to the lake and I'll do a video and sometimes those will perform better than the ones that I was all pretty, you know, and so it's like people want to see real life and they want to see that you're a real person and that's how they're going to relate to you.

Dave: Well, gosh, you have given an incredible amount of value this morning. The beautiful thing is that you know, when you do the work initially it becomes this kind of compounding thing that not only creates income, but now you have something to teach and talk about and you're kind of like, like an authority like an influencer in a way in this industry. And it's just amazing to me that you can become literally, you go from zero to hero, you know what I mean in just a matter of time, you know, and you may not be a hero to everybody but to somebody to somebody or multiple people. You are a hero. You know what I mean? Like you have introduced them to something that was so valuable, whether it be some knowledge or some information that they didn't have, or maybe it's been significant savings through a tough time that you're like literally a hero and you were like nobody to them, just not too long ago, you know what I mean? And it wasn't that they found you, you found them like you did the work to put yourself out there to get what you're now what you have and what you're building so good for you congrats and hopefully we'll come back and keep it with us.

Stacy: Yeah. And then the thing is, I'm influencing my kids to my kids or young adults. And at first when I first started this, they meant they didn't have a whole lot of faith in me. They were like moms doing it. It's probably too late to get into it, you know? Because they're young adults in it. So they went on tick tock, you know, and so now, three months later, they see how much success I've had, and they're like, Okay, what, what's the like?

Dave: Let's end with that. And for all of you who you know, are are that whether you have kids that are anywhere from 10 to up they're probably going to be giving you a little bit of a side eye when you say that you're going to be marketing on whether it be tick tock Instagram, whatever, but we got the strategies in the secrets make you look like a rock star. So hang in there. All right, Stacy, take care. My best to your family and we'll talk to you soon. Okay. 

Stacy: Thank you. 

Dave: Alright, see you. Alright my friends. Really cool conversation. Go and follow her and you can check out both of her profiles. I'm gonna flash them up online at the lake. This is her first TikTok profile she shared with us today and the second is online at the lake. And so well, it's amazing what can happen in just a short period of time. And especially if those of you who have the skills in different areas of your life or knowledge that you don't really know what to do with but you know, it's valuable. What I believe is that as you get into this process, like Stacey, you'll start to see not only how a lot of people out on YouTube and on Facebook and Instagram and TikTok are making money in ways that you didn't see before. But also how you can get your piece of pie because remember Zuckerberg, you know all these cats, they're getting theirs, right? And there's a they want you they actually want you to get yours too. That's the thing. They want you to come create content on the platform and they'll pay you for it. Not only can you do affiliate marketing, or you can sell your own course coaching program or event. They will also they're all starting programs, YouTube's already had it for a long time. Well, they'll pay you if your videos get a lot of views. So there's income and income streams that can be created from your business that you don't even know and that you'll learn and be made aware of as you go. A lot of opportunities. tons more than any of us can take advantage of. Trust me. Just get started. Get out of your own way. Start getting ready to get ready and get in the game. We'll see you back here for another episode tomorrow.

How To Launch An Online Business At Any Age

Below is the transcription for this episode:

JoAnn:  everyone. Happy Wednesday is September 21. Almost gearing up towards the end of the month heading into a beautiful fall October weather here in the next one week and a half or so. My name is JoAnn. I'm the marketing manager here at legendary marketer and I am so excited to be here. Behind the scenes it's been a little bit of a crazy morning. We had a last minute cancellation and we have a new guest that said he could come on about 10 minutes ago so he hopped in the shower quickly and put on his legendary shirt and joined us this morning. So like it's live, live TV, live interviews, things happen. So definitely put some hand emoji collapse together for me, and help me welcome our last minute guests this morning. Jim, Jim, how's it going?

Jim:Oh, right. We're here. We're alive. It's great to be here. My wife said make sure I slow down and let you talk so I can hear you first. So my kids have a 10 minute rule. I call my wife's friends for like 10 minutes and then there's a cut off. I don't think they understand that 10 minutes. I think it's like five to seven they start to tell you how to me but it doesn't matter. So here we live.

JoAnn:  I am so great. I'm so excited. You're here. I'm filling in for Matt. He's here under the weather this morning. So we're kind of juggling things all over the place, but it's all good. I took a look at your content and all of that good stuff and I'm super excited. Sometimes. Well, it's nice to bring on someone I know you're a little bit older but not

Jim: just my box. That's right. I still feel like I'll call it the legal way to go into the store. I'd look around to see if anybody's watching me to buy it and I am still young . You know I don't know if I. I don't know if I ever made it past 19. You know it took me until I was 20.

JoAnn:  I love it. I love it. Alright, so share with all of us. How you got to where you are right now. How did you find legendary? What were you looking for all that good stuff?

Jim:Well, you want to start with just that party. You want to start in the beginning.

JoAnn:  Oh, go for the beginning. Let's hear it. All right.

Jim:When I was a kid my dad was World War Two. That Navy guy and he was a frogman. So frogman is the guy that was the predecessor to the seals. So he always was an entrepreneur. He was an entrepreneur spirit. I will say when we weren't we I grew up along the coast. I was born in Dallas, Texas, in Parkland Hospital, the same hospital they took John F. Kennedy to after the assassination by Lee Harvey Oswald and I they they took him to that hospital. Well, it became famous so they made a movie called parkland. And it talks about the aftermath of what happened. You know, when they all the FBI and everybody came and said why did this happen? Well, how did you set the precedent? And so I was born in Dallas and then raised along the coast. My dad always had, he was an entrepreneur, you know, he had these businesses. He had a park when a hurricane came and took out the entire park and then it was gone. Then it started like a carnival, and a tornado came and took it out. And so then we moved up north in 1968 started a restaurant business. We had our barbecue sauce, Texas Rhodes barbecue sauce, and my dad, the governor of Texas, had his governor's brother come up with this barbecue sauce. So my dad sort of settled down a little bit and had a restaurant. Well, I'm not exaggerating here in 1968 in the fall I was in first grade. earthquakes came in Illinois, Southern Illinois and level the school it was on a Sunday but big national news if it was on a Monday, but it was a Sunday. And the business, the restaurant, all the windows cracked, all the plates fell off the shelves and then we headed up north. Then he had a swap shop and auction type Swap Shop so when he called it he was even gonna have Johnny cast. My dad and Johnny Cash, his dad, were friends. And so he was going to have Johnny come and actually sell and you know the auctioneer and you could, you know, say this piece of paper here has Johnny's is Johnny Cash was auctioneering and somebody would buy it for $1- $5. You know, so that ended that business. And then he started one of the most unique businesses in 1972. It was called metallic recycling systems and the way that we do recycling nowadays, that no, I would be sitting on a big boat right now in the Gulf of Mexico. You don't mean, it would have been a completely different life, even put my name on the chips with him. And then, when I was 13 He passed away and so 1975 and, you know, so then, you know, I you know, they didn't have computers in schools when I was in school. So in 1980 I graduated, and I went to electronics school, the BRI. I wanted to really know electronics and I always had a tech sense but I really wanted to do it for musical engineering, something like that. I didn't, I didn't, you know, so I was 18 and I didn't get a job. Which job stands for just over broke. I'm telling you for other people out there that they really want an acronym. I'll tell you what, when I was 33 I, you know, I lived in California, and I went to California and Silicon Valley, and we you know, the economy in the Midwest was tough. The automobile industry really took a hit Detroit, all that blew into Chicago. You know, I'm talking about the parts and you know, all the parts that go to the automobile industry, so there was a lot of lack of employment. So I went to Silicon Valley. I went to Silicon Valley to meet Bill Gates. Steve Wozniak and Steven Jobs. That was my goal. I was going there to hang out with them guys, be their friends, buddies, whatever, and do electronics and really, that was my goal. But I went out there and guess what happened? I went to Vance micro devices and got laid off. It wasn't even real. I didn't even really have the job. So I worked in subcontracting through the bank and doing things that you know, this and that never have had. I had a nine five job and then you know, suddenly, It was time to settle down. So I moved back to the Midwest, wherever there was my mom and you know, family members, so to have children in that, and I was 33. And that's when I did it. That's why I did the hardest thing almost ever. I'd never forget the day I went and I went and I came up to this time clock. And I went in. I'm looking at this time clock and I would put my hand out and I pulled it back. I was looking at that time clock you know, and I was like, Man, this is it. I gotta have a haircut and get a real job and this is really happening. I know. The guy behind the testing let me help you. I'm closest now to then I've ever had to actually be at a 930 to 930 job but I you know there will I clocked in and, and I've been broke since until now. And now. You know, I don't I don't throw money around into the fire pit yet. But what I have learned the secret to making money is don't spend it. Don't buy that Corvette 1959 Corvette with the top off now. Invest your money. Invest in yourself. Invest in what you can do. What you can help other people do and and then I've always had a servant attitude. I love serving people. I love helping people. I love coaching. I mean I've coached football and I help myself and three other guys who started an entire league in the area. If he doesn't like Pop Warner, Pop Warner is for the younger.

Jim:And at first I was like well they're kind of young, small, you know, but then I saw the alternatives to the coaches that would go instead of me. And I realized I have to go because I want to help these kids get mentally and physically fit and protect themselves from injury and that type of thing. So I already coach basketball. I'd already coached baseball, and I don't know anything about baseball. You know they wouldn't let me play. Replay. He always taught me he made me learn things when I was kid and said now baseball is not going to help you. My dad was right. He's an entrepreneur. You know he was right. I mean, but I still can hit the ball on six foot six. I can hit the ball farther. 

JoAnn:  How did you initially hear about legendary?

Jim:Okay, I'm gonna get close. I'm getting close. And you know, finally settled down that clock the job started doing that. And then and then I got laid off. And then found another job that was outdoors. I liked it for a while. And then the company folded so then I worked for Big Brother overlord. All right, that's the best I can say. And that's really a nine to five job. So, I've been doing that. I met a woman of my dreams and went to divorce in 2010 and then but that's usually you think like, why God why did why did what did I do wrong? You know, where did I fail? You know failure, all that. But it wasn't that I hit the jackpot. I married the woman I met, the woman of my dreams. married her and she is the real deal here. She is a real entrepreneur. One day during the pandemic she got she got injured in a job she's school teacher she grew up in Barcelona and she she got her scholarship when she was 15 and to Barcelona and Spain and was a school teacher and a principal for about 23 years there, went to watermark Tuck School for about seven years. Then came and found me. That was the only purpose. I mean I'm absolutely positive about it. We're both positive of it. She had no reason to be in Davenport, Iowa. And we met in a Starbucks and fell madly in love. And still in love to this day. So happy right now you have no idea. We're happy to be here. We're happy to be with you. And we're happy with the legendary timespan , you know. And so my wife, my wife, started searching for something more. She had an injury and she had her shoulder fixed and that was painful and she didn't really want to go back to her job. She didn't want to go back, you know, surgeon and she searched and we found something that cost a bunch of money. Right? And I said no, I don't think there's enough there. I don't think that's and I'm not sure if that is the source of what we're looking for. And she came across Brian and I, she followed up on it and started it and I said okay, she goes I really trust this guy. And okay, I said okay, let's you know, and then it was like the rug got pulled out from under the table. Because all of a sudden this guy Dave Sharpe shows up. I'm like, Wait, this is Brian. This is Dave. I mean, what's going on here? So I was really skeptical at first. I was like, something's up here. And then my dad was five foot seven. And I'm gonna say Dave and my dad are very similar in many ways, and I started watching him and and I'll tell you what, Dave is might be one of the best content speakers that has really been out there. They really can put so much out while he's talking to me you can understand and you can relate to it. And all of a sudden I said hey, I like this and then the more I did it, the more I started believing in myself. Yes. And then I realized, what the heck am I doing? Why am I doing this nine to five job? Why? It was never me that day that I posted that time clock was a big mistake. It was a really different thing. i i Yes, it puts some food on the table. But if I went on vacation, I would use a credit card. Then what I do is pay that credit card down all year until Christmas. And then I wanted to have Christmas so the kids have to put more than you pay it all down. And you don't really get it paid down. You know what I mean? And so that's what my job stands for. And so then I then the first guy was mad, Matt came on. And Matt is a good person. And everybody else in legendary is a good person. But Matt is innocent and good. He's just innocent. You know? I mean he says things like, don't worry about it. You know, when you're going through the blueprints and the training. He says don't worry about that you'll be alright don't you know and don't suffer for that don't suffer. And those little things that he said helped me so much not to suffer not to, to think oh I can't do this you know it's to me for my break. I've only got two brain cells for seven days left. I have to download a bunch of information on one upload overcharged, I'm burning these cells so bad. I don't want to lose them. You know, call me down and he calmed me down and then they would fire me up and then back down and then they would really fire you know, I mean what as I was learning that he was more like so I could learn this much then with him I was able to learn them next few steps to go up and he would really push me to the art farther up and and my wife and things got really good from there. You know? And so go ahead and ask the question.

JoAnn:  When did you start legendary? Did you guys go through the challenge a year ago, two years ago, three months ago? What was that date?

Jim:October 2020. There it is. This is my beautiful entrepreneur wife.

Jim:Guys, well, we are two different here but he's the same. He's an unplugged man. I am. Hot Man is on his punch. My wife's on her second campaign right now. And when I first heard about Facebook and campaigns through math, I was like, man, no way. You know you start putting money into this and your ads and stuff and you don't know what you're doing. You may just pump out a bunch of money. And my wife has to by working with Canva and all the things my wife really, really has gotten her videos.

Jim:He's really cool and legendary too.

JoAnn:  I love doing paid ads on top of organic Correct.

Jim:I learned from her I sit back and really help her and she helps me how's that

JoAnn:  work? I love that it's even work that's

Jim:like this room. You know this room my wife set up. You know, there's a chalkboard over this way. Okay, that way. I know this is weird. It's backwards on the video. You know, this is a desk here. We have another one downstairs and that we both can work at the same time. It's really

JoAnn:  Okay, so let's talk about that. She found the challenge you were skeptical of a little bit and then dove in. How was it working alongside your partner in the same house? Did you guys need to find okay, this is your space my space or is it really collaborative and teamwork? What's it? What's it like? Working together?

Jim:It's so much fun. I've never had any fun. I've had a lot of fun, but it's clean fun. While we're talking you know, we love like yesterday. My next video is okay, we were driving down the road yesterday. We were heading to a place where my wife we're going to a wedding in a couple of weeks. And my wife got a dress and she bought it offline. And so this dress is a little big for she's very petite, beautiful, and super gorgeous. And so we knew the seamstress that was in a town which is this thing even really a town where there's no gas station. There's no okay. No, you know, but it's got about 20-30 houses. You know, it's that in Illinois, you know, it's by the river. And we don't that we're driving down the road. It's just what we see. Now we're in the Midwest, we're in Northern Illinois. We're in cornfields. We saw a zebra. I mean these people on a farm had a zebra so guess what we do? We stop. I turn the drive right into the dance back and get back up and pull over and we take videos of this Libra in so that my next video will be one I'm not sure exactly the next one not after this. I'm so supercharged right now that I don't know what I'll do next, you know, you know but the thing is, we took a video of that CEBRA then we came on down the road and there were a bunch of little billy goats. So we stopped and filmed down. You know, we went to this place called the house on the rock. And this is a really centric guy that builds all these carousels and things in his house and he really wants to share with nobody. It's an amazing place. You ever get the chance to see it. It's in Wisconsin. And that place was just phenomenal and we did a lot of videos there. And so what we found is we end like today if we didn't have this we're gonna go to the lake. There's a lake right outside of town here, a park called Rock wood and get our boat and do videos there. So what we found is we'd love to go places and do our videos. So we laugh, we laugh so hard because it's so silly making videos, you know. Here it is. Okay, so

JoAnn:  let me stop you know because you said something that I really want our viewers and our listeners to take it. There are many people starting out on their journey, and they just sit in one room in one place. And all of their videos are in the same place and they're talking about the same thing, guys and Jim sharing what he and his wife are planning. They're building out strategies. They're thinking of content ideas, they're thinking outside the box. How can we look different? How can we show up differently than everyone else? winging it right they don't care about what anyone else thinks they're gonna go in the lake. They're gonna make TikTok videos on a boat later today. Listen to what he's saying as he's sharing his story. What he's what they're both really doing. They are thinking outside of the box. How can we show up online differently, but authentically to what we love, what we enjoy and that is such a gift that you're sharing with our audience this morning. That's huge. And I love that and I know someone made a comment because you said chalkboard. I don't care with a chalkboard whiteboard iPad. You guys are planning. You're building out a strategy. And that's what is crucial here. You aren't just throwing a random video and hoping it sticks, you're building on a long game. You guys are masterful at what you're building and it's beautiful and it's authentic to you and I frickin love it. So awesome. Kudos. I hope everyone really grabs that this morning from you guys.

Jim:I want to say something sometime, like simple far in my course man. I love to cook. He loves to but sometimes he's cooking. I go there. We put a tripod in the kitchen and we made one video like that. Cooking together. We like dancing but we cannot dance it really but we put it where music is. And when more and this is for video. We also where we put the cameras there and we made one video. So where we go with something we do together is video because we share our life and we know that these lives are not age, sometimes it's not easy. See, for the Mornay for many problems, but last is nice the shelter life and any element see thing and I you know and I know what kids are killed loves what I do. And we enjoy spending some time together and he likes to talk about my life. Full time I have two three life I talked about him as smhc For us it's a It's a gift. Yeah, I think you and I think Dave and all legends because we are being blessed by everybody that does this. It will happen you will make you just keep trying and go back to the blueprints and if you know me, me I get confused or think something I just go to the blueprints and I restarted then it comes back or I watch drew or watch matt watch you know I've watched these and then go to other people's videos and watch them and look around and learn. Joshua Smith had a definitely big effect on me. 

JoAnn:  This it's not an optional so I hope I think you aren't using those words and I hope everyone is really catching on to what you're using. I am going to do this. So let's figure it out. Right. Oh, I hit a roadblock today. Awesome. Let's figure out how to get past it. What do I need to learn to change? What do I need to pivot? There's never a struggle today or this video isn't going so I'm just going to pause for the next three weeks and then think about it for a while you don't do that you just go Okay, let's try something different. Alright, let's go back to my education. Let's see what I missed. What's the next step that I can apply? And that's the difference between being successful and not. It's the drive, the consistency and the mindset, that determination. I am going to do this. I'm going to figure it out. I'm going to use my resources and I'm going to keep going. I'm gonna keep going and match your energy. Committing to that journey with your wife is beautiful. I love it. I love it.

Jim:She has been very successful. Number one. She was a school teacher. So you're when she says she does two or three lives a day. Well, I love it because I sit back now and she does some in Spanish. I've always wanted that staff and her and so you know this preference. I don't know who actually but I do know there's a big demand in Spanish online and my wife is part of that. She's International. He is getting clients from all over. She just had a client from the Ukraine or not Ukraine in the UK. And I've got some from the Ukraine that that you know, because they have to worry about things like getting able to use the internet because they the other team I don't want to say things get us in trouble but the other team will find out where they are by zero and and that they're using a phone, a telecommunication communication device, and they can find the signal neck to track people. So I'm talking and helping people in the Ukraine to try to kiss and have food. You know, this ain't about it ain't about just, you know, making money. It's about putting food down sometimes, you know, I mean when I do a live show and Nick comes on, you know, this gets almost political, which is hard for me. I'm not political. I mean, you know, I type policemen, I mean, if I see something bad going on, I'm gonna help you know, and that's just the way I've been all my life. But

JoAnn:  I also think that the goal, your drive to serve is really why it's not necessarily just to make money. It's you who loves to teach you love to code. Love to serve you love to help. So you're using your platform to do that. It's my own way and that's really cool. For sure.

Jim:chance to sign out that little form but that's what I do for a living.

JoAnn:  For living, Jim, what did you do before?

Jim:Work with robotics. Now I teach robotics. I teach kids for free. For free. I teach kids how to build robots, and how the basics you know, just the beginning part that basic tells the motors and the servos. And the computers work together to make the arm move and how it works with robotics. Now, in the application of the real world, I did it in like so automation, why would you have automation? Because I worked in negative 20. Why do you work in negative 20 You say, because ice cream biodegrades at negative 10. And that blew my mind when I learned that when I was doing my job. Make it 20 Man, my joints, my knees are everything. It's killing me. And thanks to legendary Thank you, Dave. Thank you, Matt. Thank you drew. 20 no more. Do you understand my job making machines work with computers to be completely automated? You know , the beautiful thing I learned early was from the engineer that built this, you know, $22 million robot that I work with. And he is here. I saw him one day. I caught you know, he didn't know I was there. And I saw this guy not on the camera and so I ran down. And I knew who he was. I figured out that he was the engineer, the designer and the architect of this particular robot. And I said, Hey, check it out. ” You might move on because you're using these proximity switches that came in on the Mayflower Well, this guy spoke barely English, right? Get my job. He didn't even have a clue what I'm saying. And but these passages were made in the 80s You know, they aren't the new ones that are made modern time. Why are we using these but he did. He stopped me right there. He stopped. No, that is this machine runs perfectly in a perfect world. There it is. I think you did it. I was so happy. Always have a job because it isn't perfect.

JoAnn:  Exactly. Exactly. Right. I mean, that's I let's let's end with that as the last takeaway stop looking for perfect, it doesn't exist. So we've got to just put things out there. And just keep going. take imperfect action perfectly. It's probably the best way. So I didn't get a chance to grab your socials. can people follow you? So I think I have your Tik Tok to makemoneyonlinewithJim. Is that correct? Yes. Let me share that. And then you also do are you also creating content for Facebook? Yes,

Jim:and Instagram and

JoAnn:  Facebook we just can just search your name, it's Jim ferry, tick tock you can follow Jim and make some money online with Jim. So definitely go give him a follow. I love your energy. I love the partnership that you and your wife have not only in life and in marriage but also in business and you find the joy guys find joy every day with Wally and it's just so cool and beautiful to see. I love it. I love it. Love it. Love it.

Jim:It's amazing. Chris: Did that ring a bell to you? They are. When I first saw Dave the first person was a pastor, and that had a line that I loved. And then I saw this before Chris and Susan and we followed them for quite a while and they would drive their car. Just pull out their tripod, chairs and do videos everywhere. And that was very inspirational. We follow them and realize it is a great opportunity as a couple to become entrepreneurs together. You know, and then my wife found that it was easier for her to do it in Spanish. And grew up in Europe. She has European Spanish and is a teacher. So I recommend all of you out there. You've had to be a picky eater. I did training and I've been teaching people how to build robots. I've been coaching, use those teaching benefits that you've had in the in and enrich make them more and serve be a server. I serve people you know, I find it hard to help my friends. It's like you know I don't want to see him fail. You know with a nine to five job you're you know you're you're restricted. You're going against somebody else's rules and expectations. And you know when you're yourself. You get a little nervous and say hey man, I gotta do something and use that energy of nervousness and push through multiple videos. Do it in different ways. Don't be the same. There'll be just a tiny bit of Joshua Smith. I mean, he really does show you a lot of good ways to do things and that's where I've seen the big change in my videos is by doing a little shorter and a lot of content and that content and get them to have to watch it two or three times. Do you want to? You want a gold nugget?

JoAnn:  Yep. Let's hear it. We've dropped a lot already if people have been listening, so let's hear it. Let's hear one final golden nugget.

Jim:This is my wife. She came up with this a couple days ago. She goes Do you know it's an AI algorithm that is running tick tock and what does that mean? That means Watch, watch it, it's big brother watching you and they are watching all your video context, what you're looking at, what you're doing, everything. So to go to the guidelines, the rules of Tic Toc, and we do it every day. Because you know, you're looking at the rules and you're complying. So a lot of people get in with the Tick Tock police and they get in trouble. So go to these active guidelines. Just we go on there and we punch it in and sit down and have dinner and my wife's videos went from 500 or so set to five times out. I don't know how all this changes and how it all might change for you. And everybody's different AI is different and all that kind of stuff. That's what they are. Your videos aren't going great. Then make a little tweak here, tweak and pay attention and watch other people's videos do these giant tell me

JoAnn:  I mean variants out on that so I always say niche but but you know this potato potato tomato tomato.

Jim:You were surprised. Give me today. Did you expect this? You didn't know don't You don't know when somebody we were it's real. It's real. It's real. out there. I know you're struggling, you're under pressure, you need money. Dave has said don't give up. Because the day you give up the next day you were gonna make my money. I'm gonna tell you made the money you just don't know. It's common, it's a blessing. But keep working. Keep striving keep doing videos, find different ways to do videos, you know, and do different things. I'm completely different person. I didn't have this facial hair. When I started. I didn't have long hair and everything and I got to be part of legendary and during that time, which I thank God every day you know because it gave me and direction and and thankful to this day I can sit here and give you hours more. My wife said slow down. Give me

JoAnn:  I really appreciate you coming in and helping us out this morning. I just really appreciate you and your energy sharing your insight, your strategy with all of us that we definitely have to have you back on the show in the coming months your wife needs to join you full time on this thing in little quick little seconds. I'm gonna have you both on and I really appreciate it and I appreciate your time and energy alone guys too. I love your energy, your outlook on life. 

Jim: It is beautiful and what a great way to kick off the week. So thank you, you know, it was a pleasure to be here. I hope I get a chance to be interviewed by both Matt and Dave and you know, I would love to come back. Give them guys I've got I've got something so worth Dave wants to hear I promise client that she will not believe that he or she might not throw his hat. Want us to meet this guy.

JoAnn:  Any moment that brings a hat throwdown

Jim:It's phenomenal. I mean, he might throw the hat I mean, but it's amazing. The people that we've had, that we've helped, and my wife is just, you know, she's on a level that I get to try to achieve. And that's what's really nice, is there's no animosity, we both keep pushing each other. She's my boss pushed me, you know, to get up in the morning and so, you know, did you do your videos today, you know, that I mean, I love I'm not good enough. You know, it's like, you're right. You know focus, because you know me I'm nonchalant. I live like you know, every day is the greatest day ever. Let's enjoy the day and do your work and that's what legendary is about. That's what doing this is about. It's never been in the history of mankind anything like this. So you know you're getting an opportunity that's been years and years that people have suffered by having to do nine to five jobs and had no other choice to survive. And so you know, with this, it's not just survival. It's life. It's life, legendary life in life with legendary armor right here. You know, there it is. I got the merch.

Jim:I love it.

JoAnn:  Anyone can buy Be Legendary dot shop, grab one of our T-shirts. And Jim thanks again for coming on the show today. It was a pleasure. And have a great day and stay legendary as always.

Jim:All right, guys.

JoAnn:  Wow, what a great Wednesday for your energy and definitely go back and watch that replay and grab all of those nuggets that he and his wife shared with us this morning throughout the episode. And as always stay legendary. Have a great day. We'll be back tomorrow. 

How To Handle Negativity On Social Media

Below is the transcription for this episode:

Dave:  Hey what's going on my friends happy Monday and welcome to wake up legendary. My name is Dave Sharpe today and I'm going to be very hydrated. This is only one of three drinks that are standing by. And so I hope you have some half man or whatever keeps you going as well. And we'll have a fantastic guest once again. I'm really excited to talk to another one of our fantastic members, legendary marketers. Here's an Army vet and nurse who has built her business and had some results early and 42,000 views on a first reel. Wow. Holy smokes. We're setting the expectations really high. Let's welcome Stephanie to the show. Those are some fantastic results. I'm sure not not an overnight success. Although I'm excited to hear all about your journey, and tell us where you're calling in from.

Stephanie:  I'm calling them from Missouri, southwest Missouri. I have lived here my whole life. Yeah, yeah, I was in Kansas for a little bit but

Dave:  I got you Yeah, me as well. I've been in the same city. Even my children two of my three kids are born in the same hospital that I  was born in.

Stephanie: There you go. That's awesome.

Dave:  I can relate to the hometown thing. So tell us your legendary story. How did you find us and what were you looking for?

Stephanie:  Well, you know, funny thing. I really wasn't even looking for a side hustle or anything. So that's kind of a different, you know, kind of perspective for us, you know, and I was just scrolling along Facebook reels one day and it was different things. I was like, wow, that's really interesting. What in the world is she talking about? So it was kind of a little, you know, kind of trying to figure things out there. So checked up, see what she had to offer. And that's kind of how I ended up here. But I mean, a little more backstory before that. Yeah, that one thing that kept us all in our houses for a long time and just kind of messed with everybody's financial situation a little bit. built up a little bit of hey, you know, let's check this out because I had a certain specialty that I worked in, and then it was kind of low census for just different like facilities they were kind of saving up money for like worst case scenario, things so then they tend to cut positions or not post new jobs. So then I went back and worked as an RN for a little bit because I'm, I'm a nurse practitioner. So I went back and worked on the floor during that time frame. And it was a really good experience though helping other people that were really sick and all and then I have a good stable NP job now, but then just different things that accrue like debt and school loans that are already there that just kind of puts a damper on things also. And it's like, Man, how am I going to manage all that and then my favorite was scrolling through the Facebook girls. I wasn't even on Tik Tok or anything. So I was just like, wow, let's check that out. 

Dave: So you became more open to opportunity because you're in the medical field. And you were there to help there to serve. And it's just not. It's not an abundance and there's not enough stability and there's not enough security for you. You did like any human being would do if you were your prey or even like you said, looking for something but you are entertaining yourself. You are open minded to other possibilities. And so the millimeters that you would be calling or starting an online business.

Stephanie:  I mean, Honestly, that was really interesting to me. It's not to say like, learn all about this, you know, so it's more than just working your nine to five I mean, you can still have your passion like said nursing is my passion. And I love helping people. And also I was a nurse practitioner when I worked as an RN

Dave: Yeah. And don't you find coming from a place of being of service and leadership in your other role? Not so amazing. That is so this, those same just good personal skills and communication skills, just quality leadership skills. People feel competent, making people feel cared for making people feel seen, not being you know, like a lot of times we see people on the internet who are they seem like they're mean or passive aggressive or whatever, but really bringing that good compassion and that good solid quality service based leadership over into now this business don't you see? Also as I see how if you can just focus on really those qualities in those skills in this business, nearly half the battle would you agree with that? 

Stephanie:  Oh, yeah, absolutely. For sure. Yeah. And like we just let you know by the way people show like come on and get all those little golden nuggets of information to apply to everything. And so the 50,000 year old secret here, mainly just communication, just relates with other people.

Dave:  I mean, in you know, nursing, I really have learned a big lesson. In the past, I'd say, you know, since we launched this business, this is sort of like, I learned so much now in the second part of my career. I don't know if it's the second half of this is, you know, when I started I, I had all this impostor syndrome and all of the kind of trying to get comfortable in my own skin and figure out what my message was and really decide do I want to know that much about what am I risking versus what am I getting for doing that and, and but now in this kind of phase in my career after I've settled down a little bit, I really was that, you know, I really start to understand like people like Warren Buffett, who says the number one secret is to delight the customer. That is such a simple thing, but there's so much to it because my ego gets in my way. If my ego gets in my way, and I can do what they say, cut off your nose to spite your face. It's kind of like where I'm the one I'm my own worst enemy. So like, like for example, if I'm creating content, a good practical example would be if I'm creating content, somebody leaves a negative message and then I get nasty in the comments back to that person, or get passive aggressive or feel that I need to go in and make that person look dumb by leaving a more meaningful way in it's like that just that's not delighting the customer that's letting my ego kind of get in the way and it's taken a long time for me to run that. How are you with your background in the medical field as well as the mayor? How are you navigating? You know, kind of bringing a message out to potable water. You're not really in the safety of a medical office, where everything's confidential, you're kind of being yourself out there. There's other people putting themselves out there. How is this different and how are you dealing with it?

Stephanie:  Well, like you said, you know, there are the people with their negative comments and things so that is, that is a little challenging. I think I find the best thing to do with some of those with the negativity just kind of, you know, try to answer it the best you can or something nice to say just kind of you know, let it die. Just kind of, but yeah, just trying to reach out the best I can but some people just want to be negative. Unfortunately, you find that anywhere. When taking care of people in the medical field. Sometimes they just but then just like listening, listening is a real key that I find well, just try and get to the root of the problem and just, you know, explore different avenues might be upsetting them or this and that. And I've done that with my DMs I guess to just try to see where they're coming from and like, you know, what, what are you worried about? or worried about the legitimacy of stuff and I'm like, hey, check me out. I've got a Facebook group. I've got this and that, you know, don't be afraid, you know, I will answer whatever questions I'm being transparent about. Whatever, whatever you want to know.

Dave:  Yeah. And in what I hear you saying and kind of what I sense from your energy, is that it you know, you've from your experience in the military and in the medical field. What I would assume has been really valuable is learning how to temper your emotions, and stay present and not take things personal. You know, a patient for example, I can only imagine some of the things that you've experienced with patience. And so you've got a skill that you've developed to deal with people on many different emotional levels and what I'm hearing you describe is how you're now applying that here and when somebody lashes out maybe with anger, which is probably just fear, you're kind of coming back not throwing something mean back at them or whatever, but saying, Hey, what's going on? I'm sorry, you feel that way? Or kind of trying to soften the situation a little bit. Is that what I'm hearing?

Stephanie:  Right, exactly. And mean? Yeah, that's really the main thing. It's not like a problem with you. It's like maybe a problem with like, past maybe for example, gurus of like people trying to say that they're trying to teach people different affiliate marketing things and they have 1000s of problems with that or you know, and then they're kind of a little jaded from that. So yeah, that's one thing that I get down to the bottom of and that's where that's coming from. 

Dave:  Well, I always say that we can use our experience from past jobs being parents to do all this stuff. In this business, because of the business of people in sort of building relationships, and just providing value, which is something that a lot of us are not used to because we're mechanical or we kind of look at jobs as like, I'm here to do the thing but not interact. With the people. And the challenge is, is that commerce business is all and I know we're all afraid that one day games or robots are going to take over all of our jobs, but it's just not possible. Because critical thinking we have brains that can't be replaced. Compassion can't be replaced, those things can't be replaced. And so you know, I just it's, it's, it's very, it's very interesting to me, because what I found is all of my past skills that I've developed in other areas or use, everything overlaps is the point that I'm trying to make and that's why I'm so big on resource development, no matter what it looks like for you, because it will spill over good half, spill over good quality, spill over the things that you love. That is your employer's job right now. They're useful. Don't you know, sometimes we get this like, I hate the job. I want to fight the boss and it's like, but how you do one thing is how you do everything. So in order to make a dignified transition into entrepreneurship, you have to make a deal and feel good about yourself. You have to make a dignified exit from your job. And I know we all love to fantasize about going into our boss and saying you're fired. And that's fine. You can do that. I just always say make sure you can live with it. You know what I mean? Anyways, I digress just a bit. So tell us what happened with your journey kind of going through some of the started

Stephanie:  Well, you know, just really the main thing is like eating, eating our own cooking, you know, whatever we teach we do. So I think that's, you know, a very important part of affiliate marketing itself. Just being able to stand behind your products and things and decade into day that was just amazing. It was just so much information. So it's just got to write it all down. You know, it gets me all excited. There's all sorts of stuff and like all possibilities, I'm like, Oh my gosh, like I can read a nursing book. I can take a nursing course too now, but it's so I can focus on the affiliate marketing part and promoting whatever, somebody else's product and get that down. Get all the relationships down, being able to apply what you've already done to this new skill set. And yeah, so that was really the big thing there. Learn how to get leads. Traffic first. 

Dave:  Great example of how a woman used an ad about nursing in the Facebook section of the affiliate marketing business blueprint. So make sure that you check that out, if you haven't already, because, you know, a lot of times we can speak if we're if I'm a construction worker, I can write an ad or I can speak to other construction workers and in really, really dial in you know, when in be very, very relatable when I talk to them. But what the interesting thing is, is that other people who hear it they say Well Would it apply me as an architect would it apply to me I'm a lawyer for people get great people in the in the Facebook funnel section of the affiliate marketing business blueprint, where a girl used an ad and she said attention nurses and she and she was talking specifically to nerve and shoot, she's standing in her scrubs. And she dropped a comment below and an ad. She ran it as an ad and instead of just trying to get the click, she was going for the engagement. And she said drop a comment below if you want me to send you information. And since we're full of a doctor, would this apply to me? I'm a plumber. Would this apply? Right? Oh, because it was just targeted and in a long time. feel excluded. They want to be included. You know what I mean? So it's a unique angle. I just want to mention that to make sure that you check it out because well, let me ask you, are you speaking at all to people in the medical field in your marketing or are you being general and not speaking specifically to people in the medical field? Do you talk at all about your experience or how do you relate that into this business? Or Or do you compartmentalize?

Stephanie:  I do a little bit of explanation like in my story. But kind of mainly kind of more broad like people that have been to college that have student debt. I find that to be a big pain point. I've heard a lot of people say things about you know, hey, I've got all these loans. And what do I do? I manage that. Yeah, but then those payments are pretty hefty sometimes. 

Dave:  yeah. Okay, so that's a huge thing that you see that you can make a connection with as you can. A lot of people can relate to that specific pain point is big time student debt. What about credit card debt do you talk about? Because I think that it's much again, it goes back to marketing being more effective when you talk to people's pains rather than when you try to talk about things and have because again, remember, you can have you know, I mean, I can have six packs or six pack. I can have a six pack, you know, whatever I can have, you know, all these other things. That's fine. I'm gonna sit right here. Cool. I'm gonna talk about that. But let me tell you if I get a toothache, My ass is in that dentist's chair. Right. So it's kind of like when we sell pleasure. It's not as powerful as if we sell reading of the pain. And you know, one of the things that I think legendary marketers talk about the resection of the business brands, and I go through sort of the history in that first section some of those legendary marketers, what they know is that sometimes people don't know how to also have to agitate them and get their face and if you can do it in a way that's not as like, Hey, here's your pain to make them feel shame. If you can kind of tell stories. You weave it in and right it's it's a it's a it's a magical formula that gets people to I think, I think the big thing that makes it all work is if you wrap the pain in your own story so they can identify with it, rather than trying to say you're wrong or you're bad, and here's why. I can fix you. Do you agree with that? It's really powerful when you make things inclusive, you know, and even if you look at all of the offers on the internet, they make it seem like you can join an exclusive secret society of gurus and it's like, the truth is people don't really want that. They want to look at America, like it is the birthplace of lots of different cultures and races. And religions. And guess what? It's the crown jewel of the planet because of that, and people want that inclusive feeling that everybody's not at a certain level and they're gonna walk in and be like this. You know, loser. How do you make people feel comfortable? How do you create a welcoming space in your community? Stephanie:anie and you mentioned a Facebook group. And so how do you work? How you make people feel welcome and a part of and comfortable to reach out or to join your Facebook group. And to take the next step?

Stephanie:  Yeah, well, I would say, you know, first off laying things

Dave:  That's going to be a safety thing.

Stephanie:  You know, no, hate speech, that kind of thing. And then great other roles before they go into the Facebook group. And, you know, like any of that, even this group, I think that just creates an aura of security with that. And then just being welcoming when people join, just kind of making it a post and welcoming them there. And, yeah, I'm just trying to still kind of get the hang of things and bounce in that with everything else. But yeah, just kind of being upfront. Yeah, saying it's gonna be a safe place and facilitating conversation that way. Yeah.

Dave:  What's your main things that you focus on in your in your, in your marketing in your content creation in terms of E? How are you coming up with ideas? How are you and what did the first few videos feel like or how are they different from the ones that you're doing now?

Stephanie:  Well, the first few were kind of uncomfortable. You know, they were like it's you're not really used to seeing yourself initially honestly, because like, oh, that's what I look like and that's kind of a little scary. Our own worst critic Chanel, so he just kind of

Dave:  Really are. Just when we're on video, you know, like an audience like an interview or a zoom or whatever. We're just looking at ourselves the whole time. We're not even looking at the other people. Let's just hope we're all and I was trying to explain that to my daughter yesterday. We were walking up to a little birthday party and she was like, you were a little late and she was like, I feel embarrassed. I was like, I know. I felt a lot embarrassed and it's weird because as an adult, I don't feel like that anymore. What I kind of realized was everybody else was, you know, feeling embarrassed or worried about themselves as well. You know, I realized everybody wasn't looking at me. So she was like, I think, you know, you try to talk and explain things like that to a six year old and at the end, she's kind of like, I still feel embarrassed. But I'm sorry. So you're not sure if they are uncomfortable. And how are those different from what's coming out of you now and onto the internet?

Stephanie:  Yeah, I think just I mean, repetition is key and consistency. is key. Just kind of any new skill you learn in life is just you kind of gotta keep doing it. Keep doing it to get more comfortable with it. Just like any new nursing skills, you know, you got to practice your IVs until you get on we got to practice all your spec in your bags and all communication you got to practice that. So just as I keep going along, it's easier and easier. You just gotta think everything is content, you know, like, hey, you know, at a theme park, let's do like the horizon of the rights, that's content or put some words on that or, you know, you're just walking along on your walk walking your dog. I've done that. That's content to throw some words on that and then the actual words I've. I've really learned that from all the education that I've gotten from, from the blueprints and everything because that's where that comes from, honestly. And then reaching out with your mentors and other people that you meet along the way in this amazing community. You know, that we bounce ideas off each other and figure out stuff that way. It's like hey, this really worked for me you want to do that? And yeah, repurposing the content being omnipresent on all the platforms and

Dave:  Speaking, you know, we titled this live show the real that got 42,000 views, as always supposed to happen, always gonna happen. It's not meat. This is just the big disclaimer, the Big Dave Sharpe disclaimer as you know. I actually hate massive results like on the first day or first try or whatever, because then you know, people's mind gets. It's like, it's like the expectation is set high. And then I think they're a failure like when it doesn't, you know, so, that's the disclaimer. Anyways, I still want to celebrate your success because you've taken all of the steps and done all of the work. And I would assume that the Facebook world 42,000 On the first one was after you had already been creating content on tick tock, but tell us what happened. That's right. Yeah. My guess is that what happened? Tell us how the 42,000 views on the first Facebook really came about?

Stephanie:  Yeah, for sure. Yeah. So I was, you know, concentrating on that solely. I even have a couple other tiktoks accounts. They weren't really taking as much in the first one I'm like, okay, so then I saw that we were having the Facebook real challenge in our Facebook group with Josh. So then I was just like, let's give that a try. Because I didn't. Yeah, I was just like, well, let's just make a whole new account because I mean, I've just had so many I don't know. I mean, I know sometimes people use their original one but just like with all notifications being much personal and business.

Dave:  Well, you probably have nursing friends and all that over there. Right. So it totally makes sense. So you bring in a new account.

Stephanie:  Yeah, and just made it a personal one. And then I'm like, Oh, let's see how many views I give this one. You know, it's kind of getting a little exciting. So then I was just like, repurposing my content from the other ones. like, Ooh, hey, look at that one. And Facebook kind of throws you a little bit like, oh my gosh, I've only got like 100 views and you look on the next day, it's got like, 600 and then it's got oh my gosh, we've got all these comments on the spirit. First one, wow. What is going on here? It's just kind of like a whole new wild adventure and it's and it just kept going. Yeah, yeah. Yeah, it still kind of comes on now. Now, it's like a few months ago. So

Dave:  You never know. Never know. You could get such excitement from a business. Right? It's like, you know, I don't know how often you said that in your nursing career. I thought I would assume there were more noises like, oh, but you have more stories from there than I do. Well, we won't ask you about them because of confidentiality.

Stephanie:  Want to read the book? Yeah, there you go.

Dave:  And of course, just us, you know, what are they like? Just make names for everybody, you know, and so you can tell the stories.

Stephanie:  There you go. Well, I

Dave:  think that your internet marketing career is probably going to be just or more interesting as you're, of course, I haven't heard much about your your military time but I think that the internet marketing, lifestyle gives you an opportunity to not just have experiences in work, which are fun and which are cool, but also the freedom to go and have experiences elsewhere. You know, so what are some of the things that you want to do where you now see yourself doing here, either now or in the near future that you would not have been able to do? Had you started to create another source of income that was entrepreneurial meaning it was unlimited, you really have no, there's no cap? There's no ceiling, you don't have to ask for a raise. You just can take one whenever you want one or whenever you're willing to give yourself one. So what are some of the things that you have planned you're excited about you're planning now that would not have been possible before?

Stephanie:  Um, like I was saying It's learning about the core four with, you know, doing your own courses, your own whatever, writing a book, those kinds of things that were inspired by this course. Because that brought that up Yeah, but and just maintaining consistency because I mean, you just that that really is the magic thing is just post and it's not going to keep getting your your videos out and then nobody's gonna say get new followers or engagement and just really two to three a day for whatever platform and repurposing and even reposting I've reposted because I've learned that from different Joe's in the past that you get success from reposting and reposting your popular ones that was a popular one that I reposted from our first one for Facebook reels. And that's how we have some more successful

Dave:  We have a question . It is a good question. Did you create the Facebook reel on Facebook or was it a repurpose video from Tik Tok? So this one when you know viral initially was just a simple repurpose of a tic toc video? Yeah, that's all it was.

Stephanie:  That's how I made it made it more exciting to him like wow, I didn't even know that when new.

Dave:  Well, it's amazing. I've I've This is one of the concepts that I have you to to let's continue to be true. And that is that really these days your your your your if you're a business and you have an online presence in a way you have to look at yourself like a media company. Because so much of our business is just simply very based on creating content. It's like the whole world is in the content business now. And you know, there's a lot of experts and professionals and people who are resistant to that, and that's fine. I mean, it's kind of like how Warren Buffett often says I want to figure out which way the tide is going and swim with it. Then trying to swim against it. So somebody who comes from your world, which is mainly medical, but also is military. What is it like for you now to be in a digital way at Digital? You're a digital content creator, how is that for you and how are you okay with that or is that exciting? To you? Did you ever see that coming?

Stephanie:  I don't think I saw that coming honestly. Yeah, for sure. I mean, I have my other favorite influencers that I would watch. I mean, they're not and they're actually affiliate marketers in a way you know that there's sneaky little offers hidden in there. Like I didn't even see that before. You right?

Dave:  Yeah, where's the disclosure here?

Stephanie:  Had to hide somewhere but I didn't read it because that's what we do. But it's there. So I'm like, Wow, my eyes are just open to just what is going on here. That is so cool. Yes, the possibilities are endless. I mean, one of my favorite influencers has soaps that she likes you know, but I know I know. So are lotions potions and powders and those aren't always as big but she's like a big influencer so for her you know it could she could get a whole bunch in like one video so for without

Dave:  a doubt and yeah mainly i The lotions, potions and pills, things are mainly for you know, MLMs you know, which can be which can be which are a whole nother conversation honestly. Yeah, I have absolutely zero issue with being an affiliate for a physical product. It's the manufacturing and the creating and the shipping if you own the product, or an affiliate in somebody else is, if you're just sending traffic and they're doing all the making of the product, the shipping. Look, I'm just trying to make it easy for everybody. You know, that's all this is about. It's about ease of getting into the business and ease of operating the business in actually higher profit margins. I feel like the core four is like the Wall Street of our economy. Because the Wall Street is a play Wall Street is a place where you can sort of bend reality and make profits that don't make sense. You know what I mean? Like it's just how are these people making all this money? It's because it's because they literally bend reality on Wall Street. I mean money and compound interest in managing people's money. When you tell you no and then you get too big that you can't fail. So the government comes in and bails you out. It's crazy. The core four is kind of like bending reality. It's like the business model. That's always been reality. For the average person. There is no other business model that you can get into. And you can make unlimited upside. When, with the low headaches that you have. With everything being digital and handling, manufacturing and shipping zero supply chain check channel and you don't have to have a rah rah supporting team I mean m&m challenge, you don't have to. You don't have to go to rah rah events. You don't have to take three way calls. You don't have to do home and hotel meetings. There's none of that stuff. You can just be in your underwear the entire time. Put on a shirt. But if you wanted to just not actually get dressed, you could operate this business that way. Can be a double edged sword too. Because you could go for days without a showe What else can we learn from your journey? That would be valuable. What else would you like to say to folks before we let you get back to your busy life? Your life is busier than my life. I want to make sure that I honor your time. So what else could we learn from what else do you want to share with us Stephanie:anie?

Stephanie:  Another thing that kind of opened my eyes to is that you know, some people are like, oh, you know, it's just saturated. You know, all of the body's promote this. Everybody's promoting that but it's just ticked off alone. There's a billion people there. There's a huge audience and I've also used that as a talking point with people in my messages as well. They're like, Oh, my gosh, you know, there's so many, many it's like, but it's like the grains of sand tour. There's just so much opportunity. They're such a big audience and yeah, and then and that's also another thing that really surprised me and my marketing is like, some of my success has come from like email for like, wow, where'd that come from? It's just so interesting. Just like the news. Just like a new science. You know, I'm used to all the nursing science and all physiology and things like that. But then the science of technology and affiliate marketing, it's like, wow, that's really interesting. Because yeah, a lot of times people don't buy up friends just you know, later on is when they kind of make a decision. That's how I was, I was just like, I wasn't looking for this. I'm just a little bit. I gotta figure this out more because I have to use my critical thinking. I had to lay everything out. I have to oversell them. Yeah, I'm gonna have

Dave:  I haven't joked with my wife because she's an analyzer. And there were some funny cartoons that were on some time when our six year old was like two, and it was like this little robot that was like, start analyzing and it's still a joke. I literally just sent it to her the other night, started analyzing because she's an analyzer, I got it and analyzed ourselves. Analyze into paralysis.

Stephanie:  Yeah, and that's one thing you don't want to do with your NCLEX nursing tests, because it's just like some people. That's a big thing I went over with some students. Don't read too much into the question about the information that is there. Go with that, you know, you can't be like, Oh, but what about you know, what if they have Sally that this and that no, we don't care about Sally. She's not in the question. You know, whatever the nursing question is, that is what you need to focus on.

Dave:  And that's, that's the big secret about this business. The big secret about investing is that it's simple. And the rest of the world has to overcomplicate it, so they can have a purpose so they can have a reason to charge you money. And that's what I learned. About, you know, Wall Street. The reason why they make money, I want you to understand this and anybody who wrote this is going to be a gift. If I would have gotten this early. I'd have even more money than I have now, early in my career, meaning if y'all understand this, now, you can start saving smart and investing intelligently, but I didn't really understand how to invest money, you know, because the, the the, you know, the the Marketplace makes it complicated. They they make it they make you think that you're too dumb. You know what I mean? Like you'll screw it up if you do it by yourself and you need some guy who's going to do it with you or for you they want they want you to be dumb, they, they want you to think you're dumb. So they can say give me your money and I'll charge you a percent of your 2% of your whole portfolio to manage to pick stocks. And the truth of the matter is you don't need them. To do that. You could just invest in index funds. Index Fund at Vanguard is a simple thing that when you buy it, it just invests evenly inside of the whole say s&p stock market or the entire American stock market. And it's the average you know, money managers cannot beat that. He can't beat it. It can't get you better returns in that simple it tracks the s&p 500 it just invests the money evenly across all the companies. well diversified. The Company Vanguard created it in the 70s and it was just you know, the bottom line is that Wall Street makes the money that they do managing people's money because people are not they don't just go do the reading themselves to learn about the simple little financial tools that are available to all of us. Any one of us can invest in an index fund. I'm sure this is not financial advice. I'm just giving you an example based on my personal experience, but any one of us has access to those financial tools. index funds over at Vanguard every single one of us, even though it's basically the same thing. Any one of us has access to any one of those financial tools but the money managers don't want us to know that we couldn't make money same thing in all of life. There's always somebody who's going to try to make it more complex than it needs to be. That's how they somehow pay for themselves. When the truth is, is that it's simple. There, there really is no secrets. There's basic mechanics to tell like when you are doing construction work, you need to understand how to operate a hammer, a drill a circular saw in a saws so you don't kill yourself. And you need to understand how to read blueprints, but the rest is working with people in basic emotional intelligence and common sense and critical thinking skills. Absolutely. And in any time that we get sucked into somebody who tries to overcomplicate it or tell us that there's something wrong with us and we the meme or whatever. That's why I'm so against people who abuse power and so against people who try to create dependent entrepreneurs, legendary is pinboard. Legendary is not just we have entrepreneurs who start here and they spring out into the marketplace. And they go do all kinds of amazing things. Right? But that's because that's what's possible. what's possible when we keep it simple, and we just execute the same way that investing is simple to what you know, people get into, you know, one of the big side hustles over the last couple of years has been day trading, you know, coming day trade cutting trade crypto, and it's like people think that that's all making money has to be that complicated. All these other things out here are not good enough. So I need to go day trade. And that's the stupidest. That's the stupidest thing you could do. Because the chances of you making money as a day trader are as good as the chances of you making money to add a slot machine in Las Vegas. Long term might make a buck here and a buck there. But let's be honest, not a single billionaire made money because he sat there and traded back and forth. It's not about timing the market folks. It's about time in the market. This business is the same way. It's about consistency and playing the long game and doing what you're doing. Stephanie so I commend you and I think it's a wonderful example. Of not only these transferable skills that you can transfer to existing careers into this. But then of course, you can transfer these skills into other places as well, specifically from affiliate marketing to sounds like you want to potentially create some courses coaching or events for other nurses. Is that what I was hearing earlier in the conversation? Well, listen, I know you've got to be alive on a busy day. And so thank you for your time and please come back and do it again. If you feel compelled to when we reach out and probably will ask you to do a follow up update with you.

Stephanie:  Sounds great. Want to thank you so much. This has been great and thank you for having me. Big fan of the community and it's just so supportive and yeah, sorts of good information. You don't find that to where, you know, you buy education and then you kind of on your own, honestly.

Dave:  Yeah. Yeah, it's, it's difficult. Even sometimes I've heard those stories of people feeling like that in a traditional university. I think that's changing, but it is certainly nice when we can find somewhere that is more inclusive than a lot of universities which are exclusive. Right. Right. And we can, you know, become a part of and learn some credible skills. So thanks for pointing that out. And yeah, we'll talk to you really soon.

Stephanie:  Thank you, Dave. It's been an honor. I appreciate it. Have a great day.

Dave:  All right, my friends. You can find her. We've got her handle there down at the bottom of your screen @affiliatenursemom, Nurse mom took me a minute to read to get my eyesight straight. Wow, here we go. Again, another week, folks. It's a beautiful thing. And there's going to be lots of great guests this week. And thank you again Stephanie for an incredible episode, and sharing your story. And then of course, your service, and probably even your service in the medical field. It's so essential. So essential. So thank you. All right, my friends. Take care. Have a great Monday. Get out of here. Be Legendary. Peace.

How To Handle Negativity Online

Below is the transcription for this episode:

Dave:  What's going on my friends? It’s Dave Sharpe Welcome to Wake Up Legendary hope you got your coffee I'm waking up legendary right along with you and this morning. I'm really excited about this guest and the reason why is because well, she's got a very special story. I was able to meet her in person and she's come a long way. Please help me welcome Paulette to the show. Paula, how are you?

Paulette:Good morning. How are you? How is everybody?

Dave:  Good. To see you again. Great to see you again. Line attendee and and now this is I think the second time you've been on the show, is that right?

Paulette:Yeah, this is my second time.

Dave:  So tell us for those who've never heard your story. The cool thing about the show is people can go back and we don't take episodes down. We don't hide anything we suit. I mean, if somebody turns back in that previous episode and kind of, you know, track somebody's story, but give us the nutshell version of your legendary story, if you will, how you found us for people who don't know you, 

Paulette: how I ended up here is I was trying to become a nurse for I don't know, like, five, six years and you get to the point where you apply to nursing school is applying getting denied blanket and I'm like, Okay, I have to figure out something else because I was working so much within like 16 hour days working two to three jobs and I'm like, Okay, I have money but I don't have time. So i stumbled on TikTok, you know, like everybody else. And I found a video from Andre. I'm watching this, but I saw his tiktok. So I watched that video. I watched, you know, went through his tic stock profile and I decided to start the challenge. And you know, it was scary and I was super nervous. And then from there I decided to invest in myself. I've never imagined a horse was actually the very last bit ever. And it was an amazing experience and I loved it. I actually got to meet Andre because I think he was speaking so I thought it was very cool. Obviously I got to meet you and I learned a lot from there and I got accepted into nursing school like literally a month after I decided to do affiliate marketing and go all in on myself. So I was like, Oh, shoot. So now I do both because I feel like you need to finish everything you start and I started this when I started nursing. So kind of my journey and how I ended up here.

Dave:  Wow, isn't that something that when you started this like that other opportunity popped up to and it was kind of like Wow, all goods coming at you at once?

Paulette:Yeah, it's pretty scary. Not gonna lie, but here I am doing it. So it works out.

Dave:  Where do you think your life would be if you hadn't done both of these things? I mean, you applied to nursing school, but then you started an online business. Where do you think your life would be if you hadn't started this business?

Paulette:Probably working more and in nursing school. Because I work less as a bartender, I'm a bartender but I only bartend two days out of the week. So it gives me flexibility to go to school and still have money to pay my bills and then they were doing my side hustle, which is affiliate marketing on the side to pay for my wedding. I'm actually getting married and pay for my like that so

Dave:  Like my savings. Your fiance, the gentleman that I met. Yes. Okay, that was a roll of the dice there. But great. That's fantastic. I'm glad to know you both. You know, I remember him very clearly as a big guy. Yes. Tall. I was looking. I'm tall. I felt like I was looking at him.

Paulette:Okay, yeah, everybody's always scared of him and I'm like he's really nice. He just

Dave:  big beard very and I'm like he was sitting right in the front row trying right they're sitting Yeah, he's sitting right in the front row at the mastermind kind of staring at me and I'm kind of like, is this guy going to kill me or is he here too? We'll find out.

Paulette:He's actually a teddy bear. 

Dave:  He was fantastic. So what happened and once you did, what sort of initial feelings thoughts? Do you remember going through your head that maybe that was something that was new to you that you were unfamiliar with? But What lesson did you learn from that first journey? Or that first kind of chapter of your online journey? And what could you share with our audience about what they might go through in those first early months or two?

Paulette:So my actual first journey, I had purchased the course to try to become a self published author. And that didn't work out because it can pick a niche. And I was like, everything's integrated into doing that. And then I saw that's when I found around like a month later I found you know, TikTok and affiliate marketing. And I was talking to the advisor, which I think is the community that you have a legendary is I feel like very strong if you go out and you seek for help because a lot of people would I would notice a difference is with legendary I was able to communicate and you know, talk to that plan advisor which you don't really have in a lot of other courses. So I think this is like a big value that you get, and just going out and seeing if you need it, you know, there's people there to help you and I felt scared, you know, just getting started. I didn't know what to do. So I would just come on, you know, come on Facebook and watch the wakeup legendaries. I would do that every single morning I think. I don't know if you remember. I think Tyler actually told you that I would always watch that he would be annoyed to secure your voice like while he was sleeping. But I just you know, that's something that really kept me motivated. So I just think that's something you know, if you're new to getting started, just stay motivated and just kind of close yourself off from people that you know are not going to give you the feedback that you want. You know like if you have family that are against it or friends that are against it are just people that you know, are always reacting and being negative to what you're doing and you know, they're gonna stay focused on what you're doing and just, you know, stay with your community that is going to support you with that. That's something that was really valuable for me.

Dave:  Do you have people in your life who you know, if you brought it to them, they would have given you either a critical or a just in some way and unsupportive. So what you're saying is you've now learned how to be more selective with what you share with certain people in your life. Is that what you're alluding to?

Paulette:No, not yes, I'm saying when you're starting off, yes, right now I don't care and everybody knows how to do affiliate marketing. I put it on my Facebook reel. So I just had to step like it was okay. But at the beginning if you're just getting started and you know, it's completely new for you, you don't know it's probably the first online business you've ever owned. You're going to be sensitive to that kind of stuff. So you should just not put yourself out there and then you know, as you grow and you learn and get better, then you'd be like, okay, you know what, I really don't care what people think of me and I'm just going to be me

Dave:  Very clear about that. Thank you and I totally agree because you know, it really in the beginning it's you're right we are extra sensitive. And that's exactly what it is. We're extra sensitive because we're doing something new. And the truth is, we don't know if it's gonna work out. We don't know anything about the unknown. We just don't know about it. We don't know if we're gonna walk out. That's life. And so what I hear you saying is, in that beginning, early journey, when you're extra sensitive in your business is extra fragile, and it is like a baby, right? It really is more fragile with our business and with ourselves. In that early stage before we feel like we're a little bit more sturdy on our legs. And a little bit more that I think the thing for me is that like you be I've I've grown into a point to where I don't really care what people think. But nor am I looking for their approval.

Paulette:Yeah. And that's something you have to work on, I think especially if you're not used to that. And it goes back to liking your mindset and personal growth, which you have to build on because you know, like you don't know what you don't know. So you just don't know. And where are you going to put yourself in a situation that you know might make you feel worse and might harm you or me altogether you're just gonna get upset because you know, like somebody said something and you're just gonna quit altogether. You never know what

Dave:  What would have happened in our family must be the most triggering for me. They know how to push our buttons. So most of us want their approval. It's built into our nature to go to them and say, hey, you know, mom, dad, family member, whatever, Uncle cousin, hey, look at what I'm doing. And the challenge is that they all have their own limiting beliefs.

Paulette:So they take it out on us, but kinda like that my parents are very supportive. Like everybody in my email like, Yeah, but you never know. Like whenever people are mean or rude to me, you know, like at the bar, I'm just like, You know what, they're just taking it out on me like I didn't do anything to them. And it's okay, just walk away. Yeah.

Dave:  That really takes a lot of good experience or something because I know a lot of people who are a lot older than you who don't know that who are unaware of that. Every single time somebody throws out a little bit of bait and let's talk, let's apply this to the business. It's like, every time somebody throws out a comment, that's an egg, you know, seven and take that comment and really take it on you know, what, how did you deal with some of that, and it can be nasty on the internet in the world. How did you deal with some of that out there from strangers on the internet?

Paulette: I just don't respond. You know, it's like, what am I going to give you my energy or I'll respond one time and then that's it. Because if you keep it going on, they're like, Oh, she responded, and then you go back and forth, back and forth. So you're feeding into it. I mean, you're feeding the algorithm, but you also might be hurting yourself. You have to have tough skin and if you know you don't have tough skin, then just, you know, let it go or you can delete it. I mean, I don't delete it. I just let it be. I think one of my videos on Instagram went viral and I was looking, and it had five comments and all of those comments were hate comments, and I was like, wow, that's cool. And I just got out of that. I admire it.

Dave:  It's just like, that was so funny what you just said. It's just like it's shocking. Just like you know, you're a good person, you know your tribe about stuff. And people can be mean and nasty. And you just sit there looking at that kind of like, like it's almost like looking at an ice cream cone that just melted it just kind of looking at it like now that was good and at one time. The sun just made this peer shit. And like you I know that feeling you put out a video, you try hard and somebody just takes a shit on it out on the internet. That is that it can be a hard blow. And it's not as easy as you just made it sound. However, I believe that that's how you are because of what you're describing, you've seen it and felt it and dealt with it in the hospitality industry. I'm sure you just described a situation. Who knows did you have anything that's happened in your childhood that's helped you and prepared you in your life for entrepreneurship. 

Paulette: so I came from Ecuador when I was seven here, and I was speaking Ecuadorian Spanish and in California or Los Angeles everyone speaks, you know, mostly Mexican Spanish, so we get bullied a lot because my Spanish was different you know, like the menial stuff like that. So I went through a lot of depression at like nine years old. I didn't know what depression was back then. I would lock myself in the bathroom and wouldn't open the door. I would say I hate living here. And so I had to work through the bullying when I was I'm gonna say from like, third grade to fifth fifth grade. And we moved cities because it was bad. My mom's like, No, we can't keep staying here because they're also gonna end up pregnant or something. I was like, okay, whatever. So we moved. And I feel like that fresh start for me really is what made me stronger. Because obviously like I would talk to my mom, I you know, we didn't have a lot of income. So everything we did was like us living in the library, because that's just what we would do as a form of like, childcare, I guess or like, you know, so I would just, you know, I learned through that just talking to my mom and she's like you know, what, people are gonna say things about you and that's okay. And you just let it be. And whatever they say like know in your heart that that's not what you believe, but just don't feed back into it. And that kind of just stuck with me and every time people you know say things to me, especially if you like I kind of grew that over the years like you said, in the hospitality industry. I learned to just not take things personally and just let them be you know, people are angry, let them be angry and you just mind your own business because, I mean, at the end, they're still going to be angry,

Dave:  You know? Yeah, you're right. You're not. You're gonna get angry. I'm going to come along and somehow save this person from being angry from a, maybe a life's worth of anger or life's worth of trauma, or who knows what somebody went through. But wow, I'm so fascinated in immigrant stories because they are like, they're what you let you go through. I have a barber who emigrated and is now just got citizenship from Cuba. The stories are unbelievable. I mean, the stories of somebody like yourself coming from a different country, learning a new language, we've got Camila from brazil, people from all over the world. Some of us have come to America. There's been people who have emigrated like yourself to America, and that's part of your amazing story and part of who you are and inspiring and there's a lot that those of us who aren't immigrants, or at least not in our lifetime, you know, we were, we could learn we could learn from that. I mean, there's just so much because you not only did you have to learn new language sounds like you did learn new language there's so many lessons and how much you correct some of your skills, some of your ability to do this, your ability to persevere, your ability to overcome challenges connected to what you learned early in life and some of the struggles that you went through.

Paulette:Honestly, I would say struggling because I would struggle like learning English. I would struggle with math. I would go get tutoring when I was going to community college. Do my five prerequisite years that I mentioned prior? I would just learn how to use the library as a preschool essentially, I learned to use my resources to get help. When I couldn't get things done. So that came from childhood all the way until even now, you know, like seeking for help. And that's just kind of what's kept me like ready but just, I guess maybe gritty like kept me motivated and kept me going to work through my struggles. And I went through a phase where I just didn't care. I was like, I'm not gonna go to college. I'm not gonna do anything. I'm just gonna be me. And I was just, you know, partying, drinking, doing the whole, you know, I don't care about life. And I think after that I decided, you know, like, I saw all my friends graduate and everybody doing stuff and I'm like, What am I doing with my life? Like I'm doing nothing with my life and I decided to work out and I feel like working out, plus my previous experiences and struggles are what led me to grow my mindset, which kind of leads me to where I'm at now. Because you struggle working out too. You know, you can do this rep and you're like, Oh, well just do it. And then you do it and you get better and better and better. And as you go, you know, you progress videos, and I'm like, wow, I was wobbly there. And now I can do like, you know, lift and not be wobbly. Same way, but it's better and it's just kind of what you do with anything in life. So

Dave:  You know why I love these episodes. This is because we get to hear somebody's story who is a real hero, a real inspiration but walks around like a normal person. And most likely a lot of us just underestimate our own power and our own value. And when I when I you know I'm I'm sitting here asking Paulette about how the experiences in her life have helped her business and we've got some clear examples. But now I want to ask him, you know, how have your experiences prepared you for this moment? Because if you think back to your life, there's a lot of things that you've struggled through. You got through them. Tough, crazy stuff. And if you think about how those situations gave you skills you just mentioned what it was beautifully said: resourcefulness. You learned how to be resourceful because you had limited resources. Or you're studying at the library or wherever. And I wonder what we could all borrow from that story this morning. The power of these conversations in these episodes is that most likely each one of you has your own resourcefulness to and also have a lot of unique qualities that you have because you struggle Bertram Tough shit. Period. And this is just another struggle in your life. This is just another struggle. And here's another thing that I borrowed from Jay Leno and it's not that you have to particularly believe in yourself. You have to get others to believe in you. That's really what this business is about. Because it once because a lot of times when you do something in life and I really think this is what life is about. When you do something like this beyond what you think you can do most of the time. And it turns out good. Like say for example, we make a sale like I've heard of, you know, making a sale on the phone and somebody said yes, and they're like I can't believe they said right. And but enough of these it's really about getting other people to believe in us and because if you spend all this time trying to get yourself getting ready to believe in yourself, you may never do it. You're never gonna feel ready. You're just not but it's like, Am I willing to start? Okay, that's all I need. Because if I start there's gonna be other people because we live in a society. I surround myself and I put forth the effort. They're going to start believing it; they just are people who like to see people trying, people who like to see people giving value. Just like when you went to the gym or started working out, people

Paulette: make it I say that to everybody everywhere and they're like why? And I'm like, I'm not saying to fake it, but just pretend to give yourself the power to have the confidence even if you don't have a huge brain that you do have and then you do have it. Yeah, you know,

Dave:  I'm telling you this quote from Jay Leno made so much sense because he's like, you know, in business and in sales. I've always been the number one piece of advice that I've given people is to create a product and create a business that other people can believe in. Do you believe it? You can't just be the only one who believes in yourself and you believe in what you're doing. Your ultimate job should be to get other people to believe in you. You're helping get other people to believe in what you're doing because you're helping and serving and providing a good service or product. You are going to start believing in yourself. And the main reason is just like when we're babies, we look around and we get feedback from people around us. Oh, this is okay. Now they give us energy. Yes, it's okay. And so when others when you're building your business and other people use you, you're going to look at them just like we did when we're younger and say, Oh, this is good. You want yeah, and you're going to start believing in yourself. And so what is my point? Here? My point is is that as an entrepreneur starting something, you most likely all you listening have skills that just like Paulette described, that you can turn those struggles into those strengths those situations into, like you've got skills you've survived through shit, a and a and the number one goal that we all should have would be to buy valuable products and services and mainly our service, as affiliates anyways is content. But we don't need to have, we don't need to believe in ourselves and believe in what we're doing so much. And I'm not sure that no we need to go out and get other people to receive value in believing what we're doing. And that will grow our belief and could you describe how you know you've built your audience and what your relationship is with your audience now like how I content versus really looking at their audience, like, like a group of people they want to have a relationship with for a long time. And so I just wonder how your relationship has evolved or what takeaways you have about building relationships with your audience.

Paulette: Since I'm in school right now, I don't necessarily spend that much time on social media scores. That's my priority right now. So this is literally just on the side, but I try to connect with all of my followers through Instagram, Instagram stories, because it's a way that you can post what you're doing on a daily basis. Question or respond to mine and then I just, you know, I talk to them in the DMS through that way, but I don't necessarily go super out of my way to you know, be like, Hey, do this, like comment through things as well. Sometimes they comment, sometimes they don't like it. I think somebody just messaged me like earlier today, and I was like, Oh, hey, let's be friends. I'm like, Alright, let's be friends. Yeah, so I feel like that's how I am able to communicate with them a little better. Because you know, with my schedule, it is very hard for me. Yeah. 

Dave: I don't ever talk to a client or a lead one on one ever and and and you know, so I don't particularly think that we need to have or nor is it required. You know, I mean, and I'm glad you're saying this and pointing this out because this business can be run. There's ways that we can build relationships with our audience by just simply speaking one to many. That's the whole hack here. That's the whole trick here. That's the whole secret to this is it we're not doing it even in the blueprints in the coaching consulting blueprint. I will talk about the difference between one-on -one coaching and group coaching. One on One anything can be you know, it can be it's not as leveraged if you're a solopreneur as using these platforms to speak one to many.

Paulette:It's kind of like that's what I do.

Dave:  Kind of my point in a sense that you're able to do all of these things. While you know, going to nursing school and working in a bartending job on the hard days a week.

Paulette:Well, I guess not hard. It's challenging to change my mindset and it's something that I have struggled with in the past but I'm getting better with that like struggling from you know, like, I'm a student whatever they tell me whatever my school tells me I have to go I have to be there classes from you know, nine to 11 Well, it's gonna go to two and that's it. You know, you gotta take it. The hospital is five in the morning, you're done at 5pm. You weren't going to paper for like 16-20 hours when you turn it in here, like you get to see. You know, like, just those needs. Like okay, now I'm going to be an entrepreneur. Now I'm going to forget all about that school stuff. And I'm going to think about like, okay, what can I do today to move my business forward or to like show somebody something or whatever it is that I'm doing, just kind of switching hats between entrepreneur and student entrepreneurs to her because, you know, in the end, like, it's me, it's who I am. And I don't sound like I'm like, oh, no, like I'm secretly a nursing student. Like, I openly tell everybody like, Hey, I'm in school, and I'm doing this. And like, if I can do this, you know, you can probably do this too. I mean, maybe it is out there for you, if you're willing to take it.

Dave:  And I commend you and think it's really interesting and amazing that you're doing multiple things and pursuing multiple dreams at one time. I mean, whenever in human mankind in our, in our human existence, has a person ever been able to have truly streams of income coming in from multiple places. And had to do multiple things of this nature to run a business, I mean, because we call it a side hustle but you really do. It's a business and you I mean, you can write things off if you have an LLC or a corporation. It's a business and you're running a business. You're going to nursing school, you're working a bartending job one or two and you're getting ready for a wedding. It's really you're working out in your I mean, it's really amazing. Do you ever look at Oh, wow. Like how did it become so full? 

Paulette: I do that all the time. I've learned that I actually failed one of my nursing classes because of time management.I have a Google Calendar. I can probably just show it on my phone and I have everything scheduled. I'm going to do so you can see it's very colorful. When I'm working on my business time. My school time, my work time because I just lived there when I studied, like everything put out for me and it did take me a while to know, like really schedule like okay, I'm gonna do laundry today. It's kind of annoying and it's kind of like, you know, like, like, I'm that person. But it's what's helped me do everything that I'm doing. Because it's yeah, it's a lot and that's a good way to manage your time if you're, you know if you're in school or your job.

Dave:  Yeah, yeah. So it's not about things that we need to do more to become successful. A lot of times we're just doing the wrong things. Are there things that we need to stop doing? And so a great example would be people going crazy over morning routines, and there are some people who spend two hours in the morning, you know, praying and meditating and doing all this stuff, and that's fine. But most entrepreneurs who are successful that I know just wake up and just have coffee and just go to work. They might read a little bit or do something in the morning. But the point of that is that what do I need to do? More routine? No, my advice would be, you know, cut some stuff out of your work. You know, I'm sorry to be so old school here, but that's just my point. Know What works for you, you know, and if you've developed something and you've got something that works, that's great, but my point is not so much the morning routine. My point is really going back to your calendar and you all bought the result in momentum. that Paul is getting, and you're not just getting it in your business or financial life. You're getting it in your physical life too, because you're applying the same sort of organization and discipline and so forth around you're exercising from what I heard, right? You're improving multiple areas of your life at one time. There's something that we can learn from you. And the biggest takeaway so far was you holding a calendar shows how organized and disciplined you are about your time that was really impactful.

Paulette: I had to learn from my mistakes so not gonna do that again.

Dave:  What was the mistake? What did you learn?

Paulette: Well, I failed one of my classes at one point, so I was very upset. But then you know, I was like, You know what you learn from your mistakes. It's all right. And then I had to do Yeah, I mean, I have more time to plan my wedding because they had to like I had to had a really long summer so I'm like, okay, I can look at this I can at least have that I failed, or I can be like Hey, I have more time to plan my wedding. Now I don't have to be super, you know, crush the wedding plan in two months because I'm gonna get married on a weekend in between school to add on to what I'm doing. So it just makes everything a little bit better, you know? And I'm like, Now, I know what to do. And now I started you know, time blocking and I'd have you know, this calendar here that really helps me out. And it's just different ways you know that I can just like get back to being resourceful and just kind of make it work for myself. So

Dave:  What a great lesson Both are latching onto a system, a simple system and you gave us an example of a tool that's free to everybody. And you can have it on your computer on your phone. But it's also about relaxing in the idea that this is good enough for me right now. Like I don't need to keep looking for another system. I don't need to have what you need. Yeah, everything that you need. And I think that that's a real challenge to humans is when we think it's good enough to want what our neighbor has

Paulette:Like you should never compare yourself to other people because you don't live their life. You don't have their experiences you can be like, Oh, well, you know, make me money and I started making money and we're like, you know, because like you said back to like, learning a skill. It's a skill. You're not just gonna, you know, start something and then be a pro, you know, in like two weeks or whatever. Like, it doesn't take learning, it does take trying, failing , trying again, and just not giving up because if you give up then that's when you're done. You know, like, that's really when you fail. Yeah. And it's just hard like whatever progress you make for me like I'm in school right now. Sometimes I'll put one video a day. Sometimes I don't repost, old you know, viral videos, and then they'll go viral. And then, like, you know, you just have to learn how to keep pushing yourself forward and keep progressing even when it gets hard.

Dave:  Well, you've laid out some incredible, incredible stuff this morning. I mean, things that I didn't expect. And I'm really just, I'm really just blown away by how you develop systems for yourself that work for you and they aren't perfect and how you embrace your sort of your humaneness, your perfectly imperfect self. And there's just so much that I take away from this conversation this morning and I couldn't be happier for you and your husband in your upcoming wedding. So congrats.

Paulette:I'm excited. I feel like anybody can do this. It just takes courage and you have to be brave. To just, you know, go out and do it because it is scary and nobody you know, you're always thinking about what other people are gonna think about you. But you have to realize that you know, whatever you do in life, it's going to be hard. Whether you do it for us or you do it for yourself. It's just going to be hard and life always just throws things at you but you have to be you know, you have to think to yourself like what do I want for my life because in the end you're the one paying your own bills nobody's you know judging you but in the end, you just have to say like, you know, I'm gonna do this for me and that's

Dave:  Yeah, and really, it's a harsh reality when we really come to terms with the fact that nobody's coming to save us. Yeah. Yeah, no, it's tough. It's like dang, you know, like, I think we all went through in 2020 and 2021. I mean, anybody got one or 1/2 $1200 checks. That was your rest. That was your rescue. That was the Coast Guard sending the helicopter. You know what I mean?But it's really something to see how you've, you know how you've, how you've turned really nothing into something you know what I mean? And that's really what entrepreneurship is about. We all start with nothing. We come in the same front door and we usually all got our own, you know, laundry bag of limiting beliefs and negative self image and all this stuff and

Paulette:that board experience that we had at the mastermind for everybody that doesn't know it's, they've made us hold up a board like this with their limiting beliefs, and then we had to crush it, you know, just like karate chop. And I feel like I really held onto that and it really just made me remember like, Okay, this is what you think that you can't do. But you can do it like you you can break through that and just do whatever you want, because you really can do what

Dave:  You've proven that to us this morning as well. Thank you for also using your life as an example for your words. We've got your Tiktok and Instagram so people can find you, follow you, support you and you know be a part of your network and maybe we can make it a third time. Maybe after your wedding. You know, maybe when are you getting married again?

Paulette:April, April. First,

Dave:  You two are something to do. That is really really funny, man. That's cool. That's really cool. tell Tyler that I said good luck and congratulations and really enjoyed the ball. Yeah. Talk to you hopefully soon for a third episode. And, and thanks for all the time and the value this morning. Appreciate it. Thank you. I see Alright my friends. Go and follow Paulette as well . We've got our screen name up on the screen. @Paulettenicolee what an amazing guest and what an amazing story. It's like just a recap for those of you who didn't catch it. She was our mastermind. Back in December of 2021. She came and saw what they're feeling and, and now she's continuing down the journey continuing to build on what she learned. And man, it's really really cool to see and if you want to catch her first episode, you can go back and find it in Wake Up Legendary like she's also got another episode somewhere in the archives. So have a fantastic Thursday. We'll see you back here tomorrow for another episode for those of you who are enrolled into this decade in a day workshop tomorrow. So I'm looking forward to seeing everybody on that. Get the hell out of here and go have a good gas legendary day. We'll see you tomorrow for another episode.

How To Build An Online Coaching Business

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's Dave Sharpe. Welcome to Wake Up Legendary and I'm waking up legendary just as we speak making my point about feeling great right about morning living and breathing a little compound our company our company and it's about our factory people from all different walks of life. And so this morning you're going to hear about working in the education industry and we can hear what she thinks about what we're up to.  

Kim: I'm good, Dave. Thank you. How are you?

Dave: You're so welcome. I'm fantastic. As I said on my second recruiting cup of coffee this morning when I saw Kevin Hart last night. So I got out of the house and did like a normal human activity instead of just staying isolated. Like we've been trained to break free from those, those societal norms but anyways, how are you?

Kim: I'm doing great today. I actually had two cups of coffee myself and now I'm trying to drink some water so I can hydrate a little bit.

Dave: Yeah. Are you a coffee drinker all throughout the day?

Kim: No, no, I have two cups in the morning and then that's it. That's that's as otherwise I'm just like, you know, pull me down off the ceiling because I just interferes with everything. But do I have to have it in the morning to have it stored? I like to periodically drink it throughout the day and I would say that I probably have a little bit of an unhealthy relationship with caffeine right now. But what do you need for you to be perfect and everything that you do in life? You know, I can't be nice, right?

Dave: That's my job. I'm not perfect and everywhere else but I try. So you're a 30 year education but tell us what you did. Before you started or what you're still doing. Tell us your Legendary story and a brief history of who you were before you started this.

Kim: Like you said I've been in education for 30 years. I was a classroom teacher. I taught art and technology, and then just kind of went into other areas. So I've more or less worked in education. And then I kind of kind of burned out and in osing or wasn't very long but it was about 6 weeks.

That happened and I was laid off for being non essential. And that was the real message to me. So in 2021 I decided that okay, you know, this can be taken away at any moment. I have family support. So I started looking around for something to do and I figured it's going to probably be an online job because I can't, you know, take on another, you know, full or part time job. So I thought you know, starting in business would be perfect, I didn't know what I was going to do. And then my daughter got me on TikTok, put the app on my phone and said, Mom, you gotta see this and she was already doing TikToks. So I started watching and, you know, one thing led to another and one day I started to hear oh, affiliate marketing and like, what is that I had never heard of before. I had done it years ago. I had done I was in a multilevel marketing company. And that really, like that wasn't for me. So I thought I hope that's it now but I kept going back and people were saying, you know, they were having great results. So I saved Stacy La. I saved her video and kept going back to it and finally decided okay, well it's only $7. If it's not great, then I will proceed. As an educator, I can tell you that way. I know a good curriculum. Engaging I know when and then the only thing so I did not know. I was a complete newbie. But I learned enough by the end of the challenge that I felt like Okay, I think I can do this and and then invested in additional education and went through through that went through the blueprints and then started putting everything together and by I think I started promoting in June. of 2021. And the rest is history.  I mean isn't that just a great example every day I just hope to be a shining example of how imperfect this this this needs to be. You know, it just needs to be imperfect. It needs to be imperfect. Actually, it can't be perfect. Not only does that not exist, but it couldn't be it looks weird but congrats on that. How does that feel to be an educator or in the education space for as long as you have been? And now to be taking part in, you know, global education what is that like? 

 

Kim: I didn't expect to love it as much as I did. This gets me excited. This gets me out of bed in the morning. I cannot wait to do this. This business. I do it before I start working. I'm fortunate because I can work from home most days. So I'll get up an hour earlier and I work and then the minute my day is done. I'm back at it like I'm every day I'm doing something new, and I you know learning something new. So I'm 62 and being able to learn something new and then they say keeps your brain sharp and all that. Yeah, that's been awesome. And not only that I've been successful. So you know putting that on top of learning new skills and being able to transfer everything is just Yeah, I can't I'm just I'm just amazed because you know having that necessary. 

Dave: I brought this up, I think two days ago your fire number which is a formula that some folks use to determine what their retirement number is. And that's whatever your annual expenses will be in your retirement. Having 25 years of that saved up in and for example, some sort of an interest earning account and so an investment account in index funds or something right. And so, if you can live on you, that's one number and that's what the traditional kind of, I guess American has been taught because you it's still legitimate. It's valid, right? But what what's different about our industry, what's different about what we do is that for a lot of us when we fire our boss and we quit having to leave the house to go and work it all of a sudden it's almost semi retirement at home I mean one could could consider me being retired or semi retired because of my lifestyle. I am actually in both of the homes that I live in, our office home and our main home. There's retired individuals that live all around the My Home in my neighborhood, because you're in Florida. I'm in Florida. 

Kim: Yeah, and I'm here every day to work differently and you could get a new site on our already defined net. Which is nice doing for the last 30 years and now because I've always wanted to be an entrepreneur, I always felt that there was an inner entrepreneur in me. But now being able to take, take that and do that full time is also going to allow me to do other things. So before I became an educator, I was an artist, I still am still an artist. And so this is going to give me a chance to be able to do that as well. So having, you know, the, the means to be able to, to do that, and at the level that I I've always wanted to so that yeah, so that's gonna allow me to have that more more of that time freedom to pursue what I want to pursue and travel and you know, do other things. But the beauty of doing this business is that you know, you do have that and so right now I'm putting in you know, 12 hour days every day. But that's okay, because I know what's coming. I know what the end result is going to be and I can't wait. You know, it's very exciting.

Dave: Well, the end result is you being the you having the ability to earn an income independently in from the internet, and not have to rely on your job that you're employed currently for income is that would that be fair to say that that's kind of the new definition of retirement in a sense is cutting ties with whatever the kind of job that we had or that we have to go to in, in in, it's almost like, it's almost like becoming an entrepreneur in working from home or working virtually. And especially if you're doing it for yourself has become the new retirement in a way.

Kim: I think that's true. I think that's true. When you look at the statistics right now, 54% of especially women, who are near retirement age, don't plan on retiring. 100 said they plan on continuing to work and in many cases are starting their own businesses. And that's and, you know, I say most of my clients are the same age as I am and they have the same goal as well. They want to retire with a nine to five, but they also kind of yeah, we just don't want to sit there watching Netflix, you know, and not doing anything else and one of the comedians laughs And I said, I went to the Kevin Hart comedy show in case I didn't mention that like, I'm sure I did, but still waking up still waking up legendary here. He was like, Yeah, watch Netflix. That was the joke like, you know, and it's true. I mean, gosh, what is there for us to do, especially if what happened in 2020, and we're all now locked in. I feel so bad for people who kind of like my grandfather. He had the same misfortune, but he passed away right at retirement. Age. And think about all the people who were affected by what happened or maybe even passed away in the past couple of years and, and had worked their whole life and this happens all the time. But I just think about what happened, how, you know, this most recent big Earth changing event and I'm just not seeing certain keywords, because I don't know if videos get flagged on it. I don't want warnings put down below the video so I can just not use those specific words. But that really changed so many of our lives. How did that impact you? How did we go through with the global event that happened? How did that impact you? And what do you know now? What is your outlook different now? And maybe how is there more urgency around it than there was before everything happened?

Kim: Oh, great question. So because I was laid off during the pandemic because of that, and I could see it coming like in January of 2020. I remember saying to a friend of mine, he's like, I don't like this , this is not good. This is going to change us. So this is gonna change the world. And that was January 2021. Sure enough. Yeah, now being laid off and then transitioning back to work. Work and you know, that's before I was able, you know, and now it's like, I've worked from home most of the time. So that changed and I have been very, very fortunate that no one in my family nor I have had COVID which you know, everyone, pretty much everyone I know has had it. You know, and it's gone through my entire office and I also tutor students at the local community. College and writing and been doing that for three years and pretty much everybody there has had it to at the community college so I've been very fortunate and I you know, I don't I I'm grateful every single day that I wake up healthy and you know, that's so it's it hasn't impacted me I don't think as much as as it has other people then again yet you know, you don't know what tomorrow is gonna bring. 

Dave: So well how has it affected you mentally because that you know, you mentioned earlier in the show that you be you know, were deemed non essential by your employee. And so, you know, we're, the reason why I'm asking this question is because now we're settling back into a little bit more of normal life, even though maybe we're on the verge of recession. There's always something looming. By the way, by the way, I just want to tell everybody in all the years of me doing this business and being in this industry, not a single economic event has negatively impacted my business, meaning that the only thing that's impacted my business is my output and the reason why that is is because the internet has always been 12 years or bandwidth their patients that happened so for tuition problems mean, obviously the world is seen some of the places where social media can in the internet can negatively impact our children for example, right? And it can negatively impact us the same way our self esteem if we're not careful if we just use it to compare, but for the most part this industry in this business has always has always flourished through any sort of economic event in any sort of different markets. And this specific business model has flourished because it's completely independent of any supply chain, or manufacturing process. And so it's flourished even more so. And it's one of the reasons why we're in was it luck? I mean, no, it was just what I've always done, but when we went through this most recent event and all the ECOM guys and all the people were selling physical products on the internet, could no longer do that business but the information in the courses, coaching events and affiliate model continued to flourish. I was like, Look at this. We're in the right place. You know, people say you're lucky right well am I prepared just met opportunity. You know, preparation simply met opportunity and so we never know when our you know when our time is going to come but it's it's so great to be in position to capitalize and so, you know, now that you're in the internet business you're you have a you have a a business that is operational on the web, but there are many, much more scare and confidence is busy because there's a lot of people who don't know what it's gonna be like when they start the business. They've not done it before or they're, they're, they're negotiating with themselves right now. So would you talk to us a little bit about how you feel now, compared to how you felt? Like when you signed up and when you got started? How would you describe a little bit of that unsureness and that lack of confidence or some of the things that were coming up and use some of those limiting beliefs and then let us know how you feel now with those same pieces. That was problematic, maybe for you wouldn't get started.

Kim: So I was just thinking about this this morning. Like I said before, I've been working at the same job for a long time. And so just to give you some context, I have tried to advance in that. That space, and I've never been allowed to you know, and it's I mean, for various reasons I'm not you know, saying it's anybody's fault, but my own but I wanted to move into leadership and was never able to since I've been doing this this was when I first got started I wasn't sure where that was gonna take me or where any of this was gonna take me but I've discovered this leadership potential this leadership quality that I did not know I had. So it has changed so much like that But patience and all different you know, just just amazing. Then, you know that aspect of it.

Dave: I did not have I mean the Internet has has broken, yours has broken down boundaries has and in that sense, I think has changed all of us to the point where we've you know, it's just fluid we don't have you know, we don't have those restrictions anymore, because and there are downsides to that as well, obviously. But in terms of business, not a lot. No, in fact, if anything, it has improved dramatically. I mean, how I want to point out a couple of specific things that you said right there. You said a couple of very powerful things, but I just want to say that I mean, I think a lot of us realize that we like people a lot less than we thought we did, or at least the ones that we had to be around every day. It was like we got away from those and our life expectancy goes up 20 years for God's sake, you know, at least that's how we feel. But man, you said a couple of really important powerful things out there. One of them was how you took responsibility for you not moving forward in that company. I just wanted to point that out because you then went on to say I discovered a leadership quality inside myself. I didn't know I had it well. You just demonstrated exactly what I want to point out for everybody. But it because I started the decade and I'm not sure how you take accountability or anything, I mean, my wife is growing at her own rate and she's always proven to improve and make changes and grow and and I needed to just more focus on myself and where I needed to grow and stop pointing the finger because when you point the finger out you got three pointing back at yourself and that very long before I love it, very line that you said which was I take responsibility for that. You know, I don't blame anybody for that. That attitude Kim and everybody listening to the most important step that a human being will ever make in their entire life with their business. Their marriage, their children, everything. That one leadership quality, that one wonderful, beautiful human characteristic of humility and personal responsibility. Humility, meaning that I'm not right about everything. Now I got a lot to learn. I can learn a lot. I am wrong a lot. I need to grow. I need to change, right? Could you say more about how you have realized that you had this inner leadership quality about yourself that you did not know you had. The reason why I'm asking about this is because I've said this a lot. You will discover this in entrepreneurship and going to a leader as a potential inside of yourself that you did not know that you had in you just said that. Could you give us some examples and maybe you could tie it into kind of your routine or like what a day looks like for you like how did you discover that you have this leadership quality inside of yourself that you didn't know you had at? You said you were 62 You've already had a full career. And could you help us to understand how we too, can discover this awesome badass leader inside of ourselves that we did not know was there?

Kim: Well, I'm gonna, I'm gonna just take it back to and I've told people this before and I've mentioned it in my lives and this is 100% the truth. When I went through that 15 Day Challenge, one of the things that because I guess one of the things that I experienced, was it because I didn't know or I can do don't don't even think about this you know, I started you know, continuing to do that, but then I signed up for a coaching program with one of the most amazing humans in that I've met in this last year and a half and that was Barb McGowen, And she inspired me to bring that leadership quality out. Because I was still thinking, you know, back back at the non essential thing like Who, me? And she helped me to believe that that was possible. Could you tell people right now, how could you summarize how that happened? Could you describe that yourself, because the quality that's going to take your leadership to the next level is for you to be able to describe your transformation and put it into simple terms for others. So what could others do to inspire confidence in themselves? Because I think it's all about being willing to open your mind up. The truth is that we don't grow unless we embrace being uncomfortable and letting go of those fears and insecurities, you're still going to be afraid. But that's okay. Just lean into it. And, you know, that's when you discover who you really are, and what your potential is. We can do anything we want. Honestly, I mean, you know you want to make a million dollars, you could do it. I mean, if you want to run a marathon, I've ran two half marathons, never somebody would be able to do that. But the leadership thing is, that was a surprise to me. Yeah. When I had people say to me, you know, that you're a leader and I'm like, you know, really, you know, I'm looking over my shoulder like

Dave: Anybody can become a leader. I think there's also a, you know, what you are selling to our service that you're selling was one of the things that was understandable making sure your Acacia stores your mentor well. It wasn't the, you know, it wasn't the teacher that was unsure of themselves and kind of walked quietly and didn't want to make any noise or it was the teacher that made you feel confident that made you forget about time and just learn in the moment you were having fun. That is confidence, you know, and so this for me, one of the things that has helped my confidence is stopping believing everybody around me in all their disempowering limiting beliefs. I used to really go and, and I used to really, you know, I used to really think that a lot of people had things figured out that I didn't have figured out. And what I realized was they were figuring shit out as they were going just like I am and then I didn't end up on a pet. One of the things that gave was going with other people that I was putting I met him and I shook their hand and they holy crap this is a regular human beings like I am you know, and that's when I realize that success is in here. It's not just about what I do. And I'm telling you on the internet, it's deceiving because we put people up on a pedestal and we, we we you know, we're watching them on screens in our in our our we've always idolized people who are on our screens. And so we look at ourselves in our reality here at home, and we compare it to what we see somebody else doing on a screen. It's just a little snapshot of their life. Like when I hold up this phone, you're not seeing the big picture even right now you're only seeing a small square of my background, you're not seeing my whole life. And so those are some of the things that boosted my confidence and were actually also sticking around in the business and in the industry. People will something stupid or I'll you know, I'll say something Something will slip whatever, I'll make an ass of myself. Just you stick around long enough to just see it all the way through and see the full picture instead of just a snapshot. And when you do for me, that's kind of humanizing the process and that's given me more confidence. Another thing that's really helped me is getting clear, speaking clearly. And in, in, in striving for clarity, instead of complexity. You know, we always want to complicate our marketing, our funnels, our message content, but really we need to be striving for clarity. Is this clear? Is this clear? When somebody watches a 15 second video, when somebody lands on my landing page, are they clear about what I'm saying and what I want them to do or what they're going to get out of it? By being clear here, having the means if you put email with clearly, clearly that my confidence. The final thing that boosted my confidence was the fact that I started making money and I started to believe in myself. And that was one of the final things that boosted my confidence because like I heard Jay Leno say one time he's always told people if you want to be successful, don't worry about believing in yourself. Worry about getting other people to believe in you and your product. And if you worry about that, then your belief will build in yourself because the world will tell you that what you're now doing is a valuable contribution. So to any one of those things stand out or resonate with you more than the other about an experience that you had maybe with earning your first commission or how that boosts your confidence or anything else that I just listed out as far as those confidence boosters in my journey. I mean I was going to as I was like

Kim: We compare ourselves to everyone and we see ourselves as lacking and the truth is like you just said, Everybody's human. So you're human if you have human flaws. You have human traits and you need to give yourself grace and forgive yourself. You know, one of the things that that I try to instill in my people that I work with my, my clients is that they're, you know, the first thing we do is we do a limiting beliefs exercise and, you know, we try to dispel that and I don't want to hear I don't want to hear people saying, you know, you know, I'm stupid or I you know, I failed at this or anything like that. Because the truth is, you don't fail at anything unless you quit and then that's when you know, self picked off the lead so I quit and it held me back and a lot of in a lot of ways, because I didn't finish that. So when I started this business, I said this, you're doing this and you are not with it are not going to stop you are going to do this. You're going to see this out. You're going to give yourself a year if nothing happens after that year, well then you can pivot but unfortunately, it's all worked out. Great. The other thing that you said that made me think about being able to laugh at yourself and I've always said that if you can laugh at yourself. There's a lot of good material there. That endless and so just getting on tick tock you know, showing your face showing that you're vulnerable showing that you are okay with putting all your all your dirty laundry right out there. You know make your mess in the park building you know and now I love to show my face. My first few videos were not showing my face and then I just said okay, well, you know, that's silly. Just do it. rip the band aid off.

Dave: Those are some wise words. And there are certain things that you fail or you lose competitions, races, things like that. But folks of the same race, the same race and that's why the only way to fail really is to quit and I do know people who have done this for significant periods of time and finally had a breakthrough and it's like that's not something you can say with a lot of things. It's like you know, with a job if you can't say that, you know, but isn't as you can say, like an infant. it so that your businesses the same way you only lose when you sell or quit. You know what I mean? And so as long as you don't quit, you have a chance for that business like a great stock. As long as you're going into a business that you know is a good business. And this is a good business. There's no doubt about that. This is this is not even something that I invented or that I I mean, this is something that's worldwide. It's something that is something that is the rest of the world is now catching on to and quite frankly it's funny because the rest of the world is now everybody's starting to be a lot more open about the fact that it's pretty realistic for an individual to even get ahead nowadays without a side hustle especially if we actually recession every time meet other humans becoming Upon a Dream conversation to have us there. We're calling it a side hustle. Because a second job is no longer something that people are. They don't know they don't have to go get a second job. You can have a second job. But there's other options now, in what I'm making the point that I'm making is that for a long time, and I want you to think about how times were different. I was listening to a Holocaust survivor. talk the other day. And we're talking about how as you know, as the Nazis were going from city to city, that people were telling them that it was happening, but they did not believe them. And that was 70 years. What was that? 1950 When exactly did that happen? Maybe strapping

 

It was early. Because we were safer. We don't have to just rely on what somebody is telling us in our local city or school. Another example that's not as extreme as the one that I just gave would be how, when we're growing up and we grew up in a town or a city or a school and they say what policy are you going to as if that's the only option? Right? Okay. Make it seem or they always made it seem maybe there has been less options up until that point. But now, kids in high school when somebody says what college are you going to? They got a lot more options, a lot more things. And they want to be YouTubers. They want to be influencers. They want to be affiliate marketers. They want to have side hustles they want to travel and work remotely lot times are great for because we hadn't warned you that Amazon was going to look at how much opportunity that we have today compared to previous generations and pebble in the past and so as we wrap up today, that's my kind of like plea to people is like look at the difference in the opportunity that we have compared to people and past it or maybe even that you thought you had before you found legendary and started listening to these conversations. What thought do you want to leave folks with this morning to ponder over the weekend? 

Kim: The fact that we have all these opportunities, you know, not just not just myself but my daughters are 19 So I have twin daughters. And they graduated from high school last year. And they both took a gap year because that last year was because the pandemic was really hard on them. But none of our like the you know, look we want we want what we're going to try to push them and they didn't want to go I was never going to push them in that direction because of the fact that they do have so many other opportunities and my daughter, one of my daughters wants to join me in my business she wants to be wants to help me. And I think that's awesome because she's seeing that potential and she's seeing mom doing something different than mom has ever done before and getting outside of my comfort zone and has you know, and she's seeing because when I first started doing this, of course they were like moms getting on TikTok oh my god, you know, we're so embarrassed to tell her friends and now it's like my mom has 109,000 followers on TikTok. So yeah, the artist who not only is starting agency sees this but she's thing that's wildly successful for fathers is a doctor and he's like, why aren't you going to college and she says I don't want to go to college. I don't have to. Because I'm doing this, you know, and I'm going to be way more successful at this than I ever could be by going to college. And by the way, I don't want to dissuade anyone from going to college if that is your path. If that's your path, by all means go because you're going to learn a lot. I have 14 years of post secondary education way more than anyone should ever have. But every single thing that I've learned, I can take that and apply those to other things. So you'll never see education, you'll ever have a big vision. You're going to always be able to learn that we have these big brains, right? We're smart monkeys. But you know, these big brains evolved so that we could have unlimited potential. So do it. You know, don't don't think that because you're in space or if you know that right now you're in this space that you don't have the potential to break out of that and to do more because you always have that option and you have that potential. Everybody does it no matter where they are in their lives. They always have that potential. And I'm seeing that business you know? Being, like you said, the Internet has changed us all but it's changed us in the sense that you know, we do have this vast ocean of opportunity No, and not take advantage of it. That's and that's I guess what I wanted to leave with everybody I wanted to tell you and uh, you and I have something in common that that I wanted to tell you about because you talk about your recovery. And, and I'm so inspired by that because you know, I've listened to you talk about it a number of times and you know, you changed your life because you wanted to get clean. I’m a recovering alcoholic and you have shown me why I want to stay sober. Maybe it would have happened anyway, but it made me make that decision that you know, I had to make that change in my life and it says it's been amazing as hell I've made all the difference.

Dave: Incredible. Thank you for sharing that. That's really cool. I have found it to be the most inspiring content if you will. Never never ceases to amaze me. Just how unique we all are from different walks of life. And this whole thing that's happened the last couple of years has pushed so many people into our world that we would have normally never got to be, you know, worked in all these legitimate industries like education and like you know, like, like, you know, accounting and law in the medical field we've had because of what's happened last couple of years. So many folks from other industries who had careers and other fields come into the space. And Kim is a fantastic example of that.Because that's when you have the motivation. So if you're excited right now, if you see the vision, clear about where you want to go with your life and what you can maybe do with this, just get started and don't stop. And you'll see how things will open up and what things begin to look like for you. Right, but you don't know yet. You only know your own struggle and you only know your current existence. So it's hard to imagine what it will be like, and that's why we're mostly motivated by our pain. But I challenge you all to think about what will empower the driver don't know how it's going to change you until you experience it. And Kim found this whole new set of confidence that she didn't know that she had. I wonder what you'll find. Stay Legendary. Have a great weekend and we'll see you on Monday.

The Secret To Convert Sales Online

Below is the transcription for this episode:

Matt: Hello everybody welcome to another episode of wakeup legendary It's Wednesday, September 14. My name is Matt if you don't already know me, I'm the CMO, the Chief Marketing Officer here at Legendary, and we are live. We go live every single Monday through Friday at 10am. Eastern. And we call it Wake Up Legendary because we want to give people in our community an opportunity to wake up, not Fox News or CNN or on you could call you on fake news, whatever, but you can wake up with somebody who's inspiring who's having a lot of success. You can see what they're doing, you can listen to what's driving them and use it as a little bit of motivation and inspiration for yourself. So let’s welcome today’s guest. Good to have you on. How are you?

Steven: I'm fantastic. Another beautiful day in Michigan. How are you doing?

Matt:  Yeah, good here. We're finally getting out of the hundreds. So it's like man, it's like 79 degrees. So for people who haven’t met you, tell us a little bit about yourself.

Steven: Yeah, I started this journey, just like December. This has been about eight months in the making nine months now. And if you guys don't know me, I'm Steve. I run a company called Cash Flow Marketer. I started with Legendary back in October and did nothing with it until December where I wanted to live in mind, and there we were, you know, we were real quiet. We were sitting in the back of the room. And I just decided that they broke through a board that day. I was making $15 an hour if you can believe that. I worked from home but it was not fun. I was making hundreds of calls a day. And I told myself that's it and as soon as I left the event, I got to work. I even got to work during the event and 16 days later, I walked away from my job and haven't gone back since. And I've been fortunate enough to earn a lot of different awards and build an amazing business here and most importantly, have more time spent with family and more time with our son all the time in the world. 

Matt: That's super cool, man. Hold on. Our echo echo kind of just goes in and out and then that's okay. We'll get the mute thing. So actually, Can you unmute yourself? I'm gonna just control the mute action on my end. But if you mute yourself, then it won't let me unmute you. So it's like a whole damn thing over here. But anyway, yeah, I mean, when you sat at the mastermind, and I just, you were so unassuming not that it was a weird thing or anything but it was just like oh man, I wonder what this guy's up to you know, and it was easy. Just run basically spread data that mastermind and go crazy so that was cool. I think for me watching you go from that place to speaking with a lot of conviction at the mastermind was really cool too. I felt like you were you had a ton of conviction and a ton of energy and excitement and not just conviction but clarity. Like you were really clear about hey, here's exactly what I did. Here's what I thought was awesome. I'll come speak at masterminds to people who are you know, beginners or just starting to figure things out? They might be five or six years down the road, and they've lost touch sometimes with the moment somebody starts and what are the important actions and I think you hadn't lost touch by that point in that mastermind. You still haven't lost touch with that now. But that's that man. That's just such a really powerful experience to hear somebody speak to people who need to know their mate right now. And yeah, that was just super cool to me. And I thought it was a unique experience, such a rare experience. But doing that all so fast and having such explosive growth. What was that like? I mean, what was that? Like? What were some things that you did that you felt like were keys to your success? And then also like, what were some things you wish you maybe hadn't done or maybe would do differently?

Steven: I've made an eight month eight month journey. I'm going to start there because I think a lot of people talk about their successes and how they did it. It's important to track traps. If you're learning digital marketing, or digital marketing moves, fast, as late stuff at the mastermind previously that I had shared with others, some of the top elite believe and so what I'm about I'm about to share with you. It's going to be the most impactful Wake Up Legendary entire year. So here's what I need to know to know I want to start by saying the most people out in the marketing thing. I felt I learned about sales. So sales lead sales. If you don't know what a sales funnel is, this was one of the biggest mistakes I made just recently.

Matt:  Sorry about the audio guys. We'll get him back. We'll get him back. You guys thought you were the only people in the world with techie issues right. We'll get him back on because I'm excited to hear from Steve about what's been impacting his business and what failures he's had and what things he would like to do differently, but it could be where we played around with a lot of the audio and a lot of the stuff so we'll get him back in he's gonna come back and on a laptop or something. We'll find out. We'll see what he comes back on. But Steve, yeah, when he came to the mastermind and spoke he came down to Orlando and literally just months after his experience and he, man he took off he set some record that we've ever seen in terms of just leads in sales and he's been consistent ever since then sometimes when people take off and have a huge round of success. It tapers off a little bit over time and he hasn't really tapered the ordering system which is maybe more impressive than anything else is that level of consistency over time, and he's a beast of a marketer. One thing that I'd like to do, here's what I'd like to do for you all to type in a question that you might have for Steve and as he comes in, when I think might be cool, is sharing a few of the questions that you wonder about. Well, you know, Steve, you've you went out and this isn't a full income disclaimer. Most people who purchase any sort of training online aren't going to earn six figures online. But Steve has and he's set up a successful online business, what would you like to hear from? I mean, what questions would you have for him? What kind of things are you wondering about his success and what he's done to achieve that success? I'd love not just for me to have my questions out for him, but also for you guys, as well as excuse me, type them in the comments if you've got any. Keith wants to know what's his routine for staying motivated and keeping the fire alive? What's the most important thing that's contributed to your journey?  How many niches did Steve start? What was the current use? That's a good question. Let's let's when he gets back in here, and let's ask him a few of these questions. Let's see. Let's pop over here. For Steve, what was the biggest lesson you learned at the beginning of your journey? What is your favorite platform? What platform was he successful on? He had a lot of success on Facebook. Maybe we can talk a little bit about that too. What does consistency look like? What's his daily routine? Oh, that's good. How long did it take to get your first 1000 subscribers? tools and apps? Are you following the strategy? Are you posting your TikToks on other social media platforms? How do you keep yourself motivated especially? Well, I think the thing that is part of Steve's success and some of the success that I see from people who come to our masterminds is what Steve did is take exactly what he boiled down. He kind of sat in the back and he was just sitting taking notes throughout this mastermind that we had. And what Steve did was he kind of boiled it down to an action plan. Boiled down, what do I need to do? He got a real action plan in place and he said, Okay, look, here's the thing. I know exactly what it is that I need to do. I know exactly day by day, I need to create X amount of video pieces of content. I know where I'm gonna get my inspiration for that content. I know what's worked in the past. And I'm gonna boil it down to an action plan and then he actually just stuck with it for about 90 days, said hey, I'm gonna give this a real hard shot for I don't know if he said he was going to commit to 90 days, or 180 days or what it was but yeah, How did he conquer audio problems? Yeah, I mean, good. Question. We're about to find out I hope. Well, let's see. Can we get a copy of his action plan? You know? We probably don't have that one. Like he I mean, he probably doesn't have that like scan or something, but maybe we could unpack exactly what it is that he did. He definitely is omnipresent. That is for sure. He's all over the place. He's creating content everywhere.

 

He didn't really enter in a special mentor program that was a secret Mentor Program. He had purchased our mastermind so he really just went through the blueprints. And that's how he met. With that. I think How did you ramp up and sustain your video production content machine, man, I mean, he just went after it. He just went after it. This is too good to not hear it right. Yeah. Yeah. Oh, we'll get through the techie stuff. stuff. is easy. The more you're in this industry. The techy stuff that eventually becomes easy. I shouldn't say that. It just is easy, but the techie stuff is, if you'll eventually figure that out to the point where it doesn't seem like or feel that heavier, feel that overwhelming. You'll eventually push through that. So I wouldn't worry too much about the techie stuff. You'll eventually power through it. But let's see here. Let's see if we got it. Let's see if we got it. Bang. Steve, what up?

Steve: Hey, hear me better?

Matt:  Loud and clear. Fantastic. Loud and clear. Let's see. Hang on a second. Can you go to your video settings down at the bottom and just make sure you're on 1080. Either of those will work out we're rockin and rollin man. The audio sounds beautiful. All right. Love it. We're back as Navy we're back, Steve I threw an audible in and here's what I did. I actually asked if I pulled our entire audience here. And I said, Hey, what do you guys want to know for Steve and I got lots of questions. And I'd love to do a quick fire question session with Steve if that's cool with you.

Steven: Awesome. I love it. All right.

Matt:  We're gonna keep you on your toes. Let's see what happens. All right, bang. Here we go. I'm curious about this. What's your routine for staying? motivated and keeping the fire alive every day? Do you have anything? What's the secret sauce, Steve?

Steve: Oh, man. It's an amazing question. You know what? Number one, it's my son. More than anything. I wake up every day with the ability to wake up every single day and see family. It's a constant reminder of this mission. And then that's just what gets me started getting fired up every day. Once I get in here and actually start interacting with our community. It's the people every single day. Once you build your community, you start building people, core people who rely on you. You can't quit on them. You actually have a sense of accountability from the people who are expecting your best from the people who are relying on you to build those relationships. You can't leave them hanging were the two things that really motivate me every single day. Wow. That's cool.

Matt:  I love it. How when you are first getting started, how do you go? How did you get followers?

Steven: You know what? So I'll tell you exactly how I got followers and then I'll tell you what I do nowadays because there's a massive difference. I started in December, mid December after going to the weight of legendary and I had zero followers. None of you knew me in December. Even fewer people knew me in October when I signed up for this but forget every day hasn't. Every single person starts with zero followers. So if you're thinking you need a big following, you don't know if every single person started zero at some point even the biggest people like the Kardashians started at zero. And answer your question. I started off, I left the legendary and some of the advice that was at the master was make three to four videos every single day. That was how I started out. I poured out content. I researched three to four videos every single day. I did that for about seven months. Up until recently I made almost 900 videos since then. She knows I'm not telling you guys to do that. Because I realized that that approach isn't isn't the right approach. The thing is that you don't need volume with your videos to build followers. What more people need is not volume but value. The difference between what I used to do and what I do now. What I used to do was focus on a sales funnel approach. I was focused on finding a big group of people here getting them subscribed, having a little bit of a smaller group, helping convert even a smaller amount you know forms like an upside down pyramid. And I used video three to four videos a day to reach that massive group of people to get them subscribed email to start converting sales and realized what happens when you focus on the sales funnel upside down approach is that you end up with a very transactional relationship with your leads so mad if I could I want to take I want to take a little bit extra time I want to show you an example of this. Yeah, so I have a class here. Let's say I've got this class and I've got this water bottle. Let's say this water bottle is leaking. These are all of the leads that you have right here. This is like your pipeline. And then the little tip of the water bottle here is your sales funnel. So I started out and I was trying to reach all of these people, this big pool of people filling up the water bottle and curator. You're filling up your pipeline with people. What I would do is I would funnel them through like this into the glass and this class right here. Think of this kind of like this is kind of like the people who have purchased from us. These are the transactional people who have actually made a purchase. So you've got your class. These are the people who have bought from you. But here's the issue- the water can't go up and back into your pipeline. That's extremely important, because this means the people in the class, they're just there. The problem with that is that they're just stale, stagnant. You're not getting it, you're not delivering any additional value to them. And so you're out again and you're off looking for new leads. Again, you're off paying money for paid ads, you're doing more videos to reach more of these people. That's the wrong approach. You're reaching these people you want to take to be able to take these people in the class who have already purchased from you to be able to recycle them back up into your pipeline. Yep. What's really important about this is that the way I just described is not a sales funnel. It's called a flywheel. And the flywheel design for marketing is pretty. It's about the most cutting edge marketing that's happening right now. And its marketing is moving in a direction where you no longer are running people through a funnel to get a transaction to go back to strangers and try to sell them again. What you're doing with a flywheel is you're taking the people who have already purchased from you. You're engaging with them through conversation, then you're delighting them and giving them so much that they're actually going out and they're telling their friends about you they're telling their family about you. and word of mouth is actually starting to fill this up for you. Sort of mouth is filling it up and purchasing it for you and it empowers you it allows you to be able to work less, you get to work less because you're delighted customers are going out and they're telling all their friends or telling all their family about you and their friends and family are going out purchasing from you. They're joining your community. They're engaging with you. So you actually have to do less work than people who are focused on that sales funnel, people who are focused on constantly going out and getting new leads. It's not about going out and getting new leads. It's about engaging your existing leads. Only creating content that attracts people. I mentioned a flywheel circle. It starts up here to attract people with your video content, for example, and then you're going to engage them in actual conversations. really find out their pain points, find out their struggles, and they're going along the flywheel. You're going to delight them with the solution that you have. So I want you guys to write down and remember that I want to attract people with your videos with your content. Your goal is not to create a video on what you're not selling them on your offer with your video. The only thing you're doing with whatever piece of content you create a blog or video is to attract them and you attract them by giving them so much value upfront. Create content to start conversations with people. That's the only reason to create content. So I started off to recap three to four videos real hard. Now, I create maybe one video a day and I'll only make content. If it is valuable. And I only make it to start conversations with people. 

Matt:  What do you mean by that?

Steven: I mean that when I create a piece of content, I don't I don't create any more sort of cryptic secret, you know, oh, find out what this is. It's not valuable enough to me. I create a piece of content that solves a problem right there on the spot. For instance, I created a piece of content just recently, and it's the seven places to promote your affiliate links to actually make money. Instant it's an instant piece delivers instant value and starts conversations in let's say comments on Facebook. From there. I find out each and every person's pain point. In my community. We have a system if you're not having conversations every single day with people, if you're not asking them, What are you looking to achieve, what are you looking to accomplish? What are your pain points and you're not finding these things out? That's why you're not. That's why your business is not growing, because through meaningful conversations you're not building enough connections with people. You're not engaging with enough people every single day. When you give people an interest in others and you get them results. Everything else ticket sales take care of themselves. People go out and talk about you. They rave about you. You don't have to buy advertising. You don't have to work really hard. You just have conversations all day basically, in Messenger and you build a business off of having conversations and building relationships. And it's so much more meaningful to connect then just drive them through a sales funnel, send them over to an affiliate link and then on to the next stranger. 

Matt: That makes sense. I mean, even to a certain extent it is. I mean it never really has been people are always going to turn to that model. What so when you're out there when you say first of all creating value solving a problem. Give us an example that like they like let's take like a niche of like, like, if I'm if I'm gonna fill it like I'm a like, I'm a digital marketer and I'm in the weight loss niche. And I'm creating videos and engaging with people. Give me an example of kind of like a piece of content I could create that would solve a problem. I think that's why those are your words, solve a problem. And then when you say engage with people, let's define that for the new people to our community who aren't sure what that means. What do you mean? Engage with people? Because I think that that's a valid question. What would you walk us through that process?

Steven: Okay, so you're in the weight loss niche. The first thing I'm going to do is, I'm going to go out if I have no, I have if I haven't had those conversations if you're brand new, you can go out to Google and use tool free tools, such as one called SM look up what people are asking about Google. What sort of questions are they typing into Google? What are the most popular questions? One of them is probably how do I lose weight quickly? You do from there if you write down that problem hot that question How do I lose weight quickly? And then you create let's say a video, video, then teach somebody a quick tip to lose weight quickly. Teach him something about you know, some simple like ketosis. Teach him something that gives them an instant result. Maybe you tell them you know what? This one exercise helped me lose 15 pounds in 20 days. Give them that video. Instantly. And then that starts the conversation. Got it. From there. You want to do is as you start all these problems in video, people are going to come to you and they're going to ask you questions when they're asking you questions. Take note of what questions are getting asked the most in that niche. And then what you want to do is create an actual document, let's say like a PDF solving that looks right up front. Tell them exactly what to do. Make it so good man. You can do this in a Word document but make that document so good that people think I should be paying money for this right now. CAC, the value stack, actually solves a problem. Don't leave them hanging at the end and say oh, if you want more information here, head over to my funnel to actually solve problems. When you engage, what I mean by engaging is simply conversations. Now the headline for this video for the event. For this video, I had said the 50,000 year old secret to make money online. That 50,000 year old secret I was talking about in his language. A lot of things change in marketing, a lot of things change in life, conversation and human connection does not change. That is something that is necessary in business business is people yeah and engaging just means having conversations with people every single day. Trusted in them. It means whether it's through messenger if you prefer the phone, if you prefer email, wherever I would say email is the best personally. Having conversations every single day with people engaging with people, if they've reached out to you see you as an authority. They see you as an influencer even if you only have authority and an influencer. And it means a lot when you reach out to them. And you engage with them and you influence the authority, actually ask them what's going on with you and how can I help solve your greatest problem? They tell you your greatest, their greatest problem. You create a solution for it. I just need to lose this weight, create a solution, go research a solution right next to them and say hey, you know what? I have this for you and I want to give this to you. I want you to have this. This will help you solve that problem you're having when it solves that problem. When you know a well researched thing, you create it and you help them solve that problem. Tell everybody about where they're gonna go. If the person for instance wants to lose some weight because they have a wedding coming up in six months, and they lose that weight and you help them do it and tell everybody at that wedding, about you, about your company, about that product. They're going to share everything they have, they're going to spill it all people are saying hey, you look amazing. How did you lose that weight? Wow, you look great. Oh my gosh, it was Matt Hetzel and his weight loss program that changed my life. You need this guy and I've had amazing conversations with him. He's like a friend to me. You can reach out to him and he responds. He's kind of once. They will talk about you and rave about you as promoters and when you have an army of promoters people promoting you for free. Less to do less work your promoters go out and they tell other people about you and the virtuous cycle begins again. Because then they tell someone about you. You solve that person's problem. And then that person goes to people and it's not their problem, and they go and tell people and that's how you start to work less, learn more, and deliver a ton of value to a ton of people. Every single day. You work less and earn more and you get to deliver value, what I mean what could be better than having that sort of impact on people. And still get to do the things you want with the people that you love the most.

Matt:  Yes. And that's how you experience all that exponential growth because you're focused more on what you said. Something about getting people's interest or being interested in them. And that goes to something that Dave often says which is focused more on the interest stated and less on being interesting. Like people always want to be like, oh, I need to be like the Kardashians or something you know, like oh, I've got to do something crazy. But the truth is just being really interested in what people actually are, what are the real problems that they want solved and how can you be the solution to that? Me earlier this week said that on Monday, we had a lady who's been coaching in the well, she's in the kind of parenting niche. And so she does coaching with moms to declutter their houses and she's got a really successful business in that coaching industry. And she said, How can I? How can I? What problems do they have? How can I solve them and how can I show them that I'm the one to solve it now, right now? Yeah. And, and I like how that leads into the whole conversation piece. Especially for people who are newer, and they're a beginner, right. So the reason I think that's so important, I'm just expounding on what you just said. But the reason I feel like that's certain is as you get started, and you're getting moving you are actually wondering how do people word their problems? How do people state their problems? And if you get into conversation with 10 people guess what, you know, you go back to your marketing, and your videos and your funnel and your all of your emails and everything can actually take that language from your conversations and put it into your marketing. And now suddenly, you're speaking the same language as a normal person rather than using marketing lingo, like industry lingo, that no one really understands. Every industry has their own kind of lingo. They use it. But now you're speaking normal people speak like normal. You said the word. Yeah, and normal spoken language or normal type language. Man, I think that that's so powerful. So as you're as you're starting out, and you're creating content that solves people's problems, and they're bringing them into conversation with you, here's the nuts and bolts piece that I think a lot of people are wondering which is if I go out and create a piece of content, how I gave watches my video.

Matt:  Get to engage with me to reach out to say something to me, like what do I do? Do I? Do I say something in my video that it's a call to action? Do I put something in the comments that says hey, here's what I want you to do. How do you Steve communicate to your audience and say if you basically if you'd like to learn more, I can help you. Here's what you do next. 

Steven: Well, the structure of a successful video, basically it's four parts. You have the hook in the beginning of the problem. You're addressing how to solve the solution but he's gone particularly well.

Matt: Actually. I'm glad that he got booted there for a second because the hook for those of you who are newer, you might not know what a hook is. A hook is a beginning where you bring somebody in and you sort of capture their attention. Then you've got the hook for the problem, keep going.

Steven: You got the hook, bring them in capture their attention, as Matt said, you've got the problem that you're addressing you want to use the exact words of the people who have already messaged you whatever the problem is, with how you're going to solve it the solution and then you've had the call to action at the end of the action. You should be that your community is already asking you for so if they're if they're saying to you How do I get started? Make your call to action to get started with their exact words back in the call to action to get started, just leave a comment to get started. DM, send a DM simple stuff. And if you prefer it. People are just gonna naturally you know, social media, people are gonna naturally reach out and say, hey, you know what, I heard you say that and I wanted to know more about this. Can you expound on it? Can you tell me a little bit more? On top of that it's almost a natural flow. So don't don't obsess over the call to action. Don't obsess over the wording, just people do. That's what a call to action is. Make sure that you solve a problem in that video. And that content spends most of the time solving that problem.

Matt: Yeah, I think that that makes sense. I think I think it and that's such a beautiful thing. I mean, if you can really solve somebody spawns in man, that's powerful. Because if you can do it once, then people are going to have more and more belief, a deeper level of belief. And I think what's the word? I think here's a powerful word that comes to mind as you explain this is the word certainty. Meaning when people have certainty, that is basically the holy grail of marketing. When somebody feels a level of certainty when you solve their problem or use of maybe they don't have one problem, but you solve one of their problems. And you're like, wow, that I was just somebody wondering this. I haven't been able to solve this. And I feel like he just solved my problem. Yeah. Now could he solve more problems? No, he wants now he's got for instance, a product or something. Wow, interesting. I have a level of certainty that you know that he's already solved my problem for free. There's maybe something else and then boom, they purchase and again level of certainty, is now you're solving multiple of their problems. Anyway, I just think that that's a powerful idea and a powerful man. 

Steven: So it is in a lot of niches out there, where you guys will see life come to you. They've already seen a lot of other things online about that particular thing. Most likely, you're probably not the first person they've seen. And in my experience, a lot of people doing affiliate marketing one niches out there. They're really not delivering a lot of value. Post on that sales funnel I mentioned earlier, how do I get the most leads and get to build an email list and drive down as many conversions as I can down here. And then once people buy from them, they don't hear from them or even at the top, maybe someone reaches out and says, Hey, you know, how can I lose weight coming up in six months, and that influencer that person never responds to them, forwards them over to a virtual assistant, or sends them through an automated bot. I wanted to tell you guys this too, is that through this journey over the past eight months, a huge mistake I made. I set up a very intricate artificial AI bot system in our community and Facebook Messenger actually us I used a program to set it up is pretty complicated led through all kinds of trainings and things it was called the cashflow bot, and what I found from doing that for about a month and a half was that engagement not only dropped, but it came from a very bottom unit. And it showed people were angry. It didn't work. Well it was very mechanical, you know, somebody would reach out and say, it would say screw screw you you're you're a scam or whatever they say. And then the bot would reach out to him and say, Hey, this is Steve. Great to you. How are you doing and what can I solve for you? It just didn't didn't make sense. There wasn't a human connection. And so the mistake I made was trying to make it more efficient for myself and for our business. The expense of our prospects at the expense of everybody in the company. I went to make it more efficient for myself with some automated systems that just did not work well. So if you're thinking how can I automate this as much as possible? It's good. Don't Don't search for all the don't try to make your life simpler. Prospects' lives are really difficult. Because if you remember that attractive, engaged delight, you're going to cause a lot of friction. In those three things. You're going to cause a lot of friction after you attract them. Engagement is going to cause a lot of friction and you're not going to delight people, which is going to stall your business growth. So you have to have those conversations with people, those genuinely interested conversations with others. And don't seek to automate things so much and make your life so convenient that you're hurting people who you could be helping.

Matt:  In our world, the only way we were able to really get those bots to work, and we ended up running into lots of issues with the bots. Facebook didn't love that number one. But yeah, the only way we were really able to get those to work I steal from you know, a small level of engagement to start, like just one touch that was really vague and and they like fun, basically funneling people based on another response into real conversations, using it as basically just a tiny little gate to push open. And that was really the only way but Yeah, same thing. It's like, you know, you're gonna get so many responses that are just human and not really conversational at all. I feel like you know, I feel like in my experience in my world, as I want you and others to create content that drives leads and solves problems and lots of people are really interested. I feel like there's this sort of hidden secret

Matt: That a lot of people who start out and really grow and grow fast, is they're willing to take the time to do type of engagement and there's a lot of people on here right now, for instance, who are like, No, I would take the time, I just can't figure out how to how to get people to respond to me. You know, and I think I'm being really straightforward and really clear. I keep getting these. I keep getting people, we keep getting people on the show, and a common theme that keeps coming up is the late layer thing. People keep coming back to the show and saying, I just learned to become really clear with people and your version of that seems to be I learned to help solve people's problems, rather than being cubed. And you know, rather than being sort of a little confusing or a little vague with my videos, I learned to become really clear with people and what happens in that case is the level of clarity that increases conversion rates. Yeah, I mean, there's, there's the people who are coming through our cloud. That's why a lot of times when people create long form content, but it's a little bit more vague and it's a little bit more kind of curiosity based like on YouTube. Since they dry they have high numbers of traffic, or actual conversions are very, very tiny tons of leads. Very small amounts of sales. So I just find that interesting. I find that really interesting. Because yeah, I don't know I think that there's a little hidden gem in there about marketing and about

Steven: Yeah, for you know, what I see in university too, in a lot of different markets, is I see people create content. So I do a lot of research. And one thing I see a lot is I see the piece of content, I go down and I look through the comments. And there are a lot of customers and clients complaining in their comments. You know, I'm here again, I've reached out five times. I don't hear anything. I can't stand this never responds. It'll be, you know, 10s or dozens or hundreds of comments that never respond to me. Never hear from them. They told me to comment when I come in and I don't hear from them. That's a great example of these people just sitting at the bottom and not they're not delivering any value back to the top. That they're not refilling the person's business and they're not delivering the value. They're just sitting there and they're actually hurting that business. You know, the funny words, but if they're not teaching with people, if you're not reaching out to them, if you're not if your comments are filled with your responses, for instance, then those people are just there, they're wasted energy, and that's where a lot of sales are lost. And that's where a lot of the help that they deserve. So I just wanted to add that little caveat.

Matt: That's good, man. That's really good. I don't know if I could have said it any better than that? Because the epic eggs are just going to wrap up our show because I just looked at the camera and I just said, I just said I couldn't have said it any better than that. And that was a great note to end on. Do we make it through all the different techie whatever bullshit, I guess what? Here's a little learning lesson for everybody who's here. Number one thing really matters. Yeah, Mike just said it. Like I said that was a total Mic drop. It actually doesn't matter, especially in the world of online especially when you're getting started, especially when you're just it's your first time doing anything online. Like maybe you're getting a real gym, meeting coach or, you know, whatever. Next week, we have somebody on who's who's grown at 9000 follower accounts. In the dog training niche and has lots of affiliate traffic and all this kind of stuff. Whatever you're getting started with doesn't matter.

Matt: The most important thing is to remember that the techie shit, the logistics of your funnel, all of that stuff you can work out as long as you focus on solving people's problems. And if you focus your focus and time and attention on that alone, man that isn't absolute, like straight away. That is the solution. So Steve, thanks for coming back on. We'll have you back on again, of course, in a couple months if you'd like to come back on and we'll get even more gold nuggets from you. As you learn and keep growing and keep building your business. You're about to hit another humongous milestone with us and that's cool. And you've got a rockin ‘business.

Steven: So I'm looking forward to now. I'll see you in December too, it’s going to be amazing.

Matt:  Hell yeah. Let's do it. Alright, guys. Let's see. Where can we follow Steve? Should we have people find you on Facebook?

Steven: You know, Facebook's the best. I prefer it because we can have conversations that way.

Matt:  Beautiful. Love that. All right. Thanks. A lot. Peace out. And I'll get people over to your Facebook. Thanks, man. All right, guys. Alright. Peace out everybody. Have a great rest of your Wednesday. We will see you back here at the same time like tomorrow at 10am. Eastern. Go find Steve on Facebook at Cash Flow marketer. And we’ll see you back here tomorrow.

How To Use Social Media To Grow Your Business

Below is the transcription for this episode:

Dave: Hey what's going on my friends it's Dave Sharpe/ Welcome to Wake Up Legendary I'm gonna be waking up legendary here with you this morning fresh and first cup of coffee my friends fresh and first it's not like I got three cuts so far so we are going to wake up legendary. Alrighty let's welcome our guest onto the show today who as you can see by the title tunnel vision has well been something that she's used. Let's discuss the pros and cons Robin Welcome to the show.

Robyn: Hi, thanks for having me. I'm so excited to be here.

Dave: Hey, you're You're welcome. I'm really excited to tunnel vision with you. And JoAnn then took that this weekend and sent out a whole email about it. Which I thought was kind of cool about this idea of you know, three moguls sitting at the table with one of their fathers who happen to be buff, Buffett Munger and Bill Gates and Gates' father asked, you know, what's the number one thing that you would attribute all your success to? And each one of them all at the same time said focus, you know, and focus is another word or I guess, you know, for tunnel vision. So, talk to us a little bit about your story. How you started with legendary and what is tunnel vision played, you know, what part has it played in your journey?

Robyn: Yeah, absolutely. Um, so I signed up for the 15 Day Challenge. Last year, it was late September. I didn't really want to get through October until November. And where I came from with like, the tunnel vision and stuff I think over the last year or so. You always kind of see a lot of ebbs and flows like you have highs you have lows. You know, sometimes you don't really know what that's attributed to, but obviously you're going to stay consistent is the best thing that you can do. And for me like when you're when you're at a high, you're like, Yeah, this is amazing. And you're riding the wave and then when you have a low, you know, you kind of bring it back down you try to focus like okay, what am I doing wrong right now? You know, like, okay, how can I make this so that if you have tunnel vision and one thing, you could end up wasting so much time on it, like even even recently, like there was I couldn't get a link to work and I'm like, I know how to do this, this this, this thing ever but I wasted, you know, hours that I should have just walked away from and then come back because it literally clicked like a couple of days later and I'm like that. So for me like it was kind of just in the last couple weeks like a revelation of you know tunnel vision can be a really great thing if you use it correctly, like, you know, or inciting. Like a goal every week like this week to you know, post my real bad Facebook three times a day and stay consistent like that's a small goal. But if you're tunnel vision on the same thing every week, then you're not you know, you're not really learning, you're not really growing. So like when to use it and when not to use it because sometimes it's good and sometimes it's bad. Yeah.

Dave: Well, I like the thought process of, you know, when I'm having a challenge, it's time to really kind of focus on hunker down, if you will. There's all kinds of things that people have said. I love linguistics, communication words, I love how people use simple little things to communicate big meaning Right? Like, like the example that I just gave hunker down. You know, that could mean if I if dad's if Dad taller and y'all better hunker down, that might mean like a hurricane is coming and we're all about to die. The little phrases that we use, hunker down laser, zero in focus, all have a big meaning but we sort of throw them around nonchalantly quite a bit. What do you think, people? What do you think people that are saying that don't see the opportunity that are frustrated in their first 30 or 60 days kind of getting things up and running and they're maybe not quite looking at things the way you're you're talking about what do you think they don't know that you now know you got they think they would have thought of those chapters wish they hadn't. 

Robyn: If you stick with it, the benefit is huge, you know some people it takes a month, which is you know, in my mind, that's a very short amount of time. Some people take six months. Some people take a year, but it's if you stay consistent, it will happen if you're doing everything that you're supposed to be doing you know, you're following the proven system. Following the blueprints, if you have the blueprints, you're reaching out to your mentors, if you're doing all of those things, and they say you know you're doing a good job, just stay consistent. It will come because even if I'm by no means an expert whatsoever, even though I've been through it almost a year now, you know and you learn, there's highs and there's lows, and you don't get to the lows because you're doing it wrong. It's just how it works. You know the algorithm changes.

Dave: Constantly looking to see if you have updated Commission's leads, or we're getting hung up on those numbers, is that what you were alluding to?

Robyn: They're not Yeah, you're fine. But yeah, don't get hung up on the little things like that and just keep going because you know, you know, if you're being yourself if you're being genuine, if you're having you know, real conversations with people and really creating those relationships. You're still building your brand and you're going in the right direction. And sometimes it just takes a little bit longer, but it will come. 

Dave: Well, it's true. You know, it's true. It will come as somebody says, who's supposed to be your mentor. You are supposed to be your mentor.

Robyn: Facebook group and I relied on it so much, like even just looking through other people's comments. Usually I find my answers right there. I don't even have to post anything because somebody's already asked that question.

Dave: You know, I heard Warren Buffett say that he told the story cuz you know you know, people always ask them hey, how do you know how can I get rich? How, what am I doing wrong? All this kind of stuff. And he said, Well, it'd be better for me to illustrate this with a story, you know, because he gives them the things that he's done. And that's not, you know, people are always like, what's the secret? You know what I mean? Like, what's just, he's like, Well, I did the simple thing and there, he's like, Well, let me tell you, let me illustrate this with a story. He said, You know, people came to, I think he's an example. He said, people came to Mozart and said, you know, hey, I'm 21-25. It can teach me how to write full symphonies. You know, and Mozart said that's too much like I you know, the basics are there. It's just you gotta practice and all this kind of stuff. And they said, some of them were also younger. And he said, Well, it's probably not not good for you to start, you know, try to try to do whole symphonies right now at your age. And they said, Well, you started when you were 11. And he said, but I wasn't going around asking everybody how to do it. You know what I mean, right?

I was just trying, you know, I was just, I was just doing it, you know, and I think that the reason why is just a little bit just OnLive you know, just kind of scraping the sides a little bit. But the reason why I tell that story is just because you know, mentors online. Our opinion of mentors online is you gotta be careful. Be careful. You gotta be careful who you listen to. You got to be careful who you got to be careful. You know, tunnel vision is one of those things that can work wonderfully if the vision is set on the right. Goal. And the right people, you know what I mean? It's like, it's like it's hard to stay with a good business for a long time. Because we're always looking for the high highs or lows that draw on the excitement, and sometimes a good business just kind of doesn't even feel like it's growing until you look back and go, Wow, I can't believe how far I've come and look at how my life has changed and I didn't even realize it, you know, and that's actually one of the in terms of the tunnel vision piece. There is an aspect I think of, of really, really embracing the boring embracing the monotonous in terms of metaphors, really seeking out people this has been a big strategy for me, that are not teaching me to add more shit to my plate, but are actually encouraging the ways that really, really benefit your business in how in my experience, my wealth has built my relationship my marriage has flourished. It's it's me focusing on really simplest, simple, timeless principles that have worked for previous generations that it's just a different application. Now. It's like TikTok it's like I see somebody saying, oh, you know, like, Andrea, and I'm not picking on you, but she says I'm very disappointed about tick tock. It's like, well, if this was 1983, you'd probably be saying that about the phone book, or you'd probably be saying that about billboards or whatever. It's all the same. It's like if that's what you're gonna do is it's just a platform itself, instead of realizing that no matter what you do, it's going to be cat and mouse, there's going to be challenges in your ability to be successful is not about your ability to be able to just walk in and just follow directions and have it all go perfectly every month. the ability to succeed is to actually find mentors in places that you wouldn't suspect finding a mentor. It's why I don't sell my coaching anymore because I'm not anybody's one automobile. But I do a free show that if you actually listen to it, instead of bothering with the the, if you listen to the nuggets, the mentorship that comes out of this is it's you can't even put a price tag on it like there's five episodes or more of regular people in their first year who lay out exactly what they've struggled with overcome all this kind of stuff, right? And so, again, our ability to be able to get through these challenges and have success in our business is not particularly dependent on us. Like it's not about the platform. It's not about when the challenge, how do you deal with all forms of advertising all for and I know you're not a quitter. Don't worry i It's not about that. It's about just learning how to be an entrepreneur versus just being an employee. In you, Andrea, me, probably robbing everybody else. We've all been trained to be employees. We've all been trained so we just look at a problem. And we just stare at that problem until our supervisor comes over and helps us or until our teacher comes over and helps us right or what do we do in school? We put up our hands. Yeah, but in entrepreneurship, imagine how you train yourself. You put yourself in a house or in a room by yourself with more limited resources, meaning that there's not your boss sitting right next to you. And you have to be resourceful. You have to go through the education which is really laid out and when we dig we find that most people who say I'm not getting results, they haven't done the work, meaning that when we get into entrepreneurship, a lot of if we have an employee mindset, mostly which we all do, it's it's just the way we will essentially feel stuck, because we'll feel like I got my hand up and the teachers not coming over here. And you see that's like and that's why a lot of people will fall into the nets of the Guru who's like, I'm going to do it all for you. I'm going to do it all for you. So anyways, what comes up for you, as I say some of those things?

Robyn: Yeah. So one good one and that just like I when we're talking about like the ebbs and flows of things, I think, after being in it for a little bit more time now I have absolutely come to appreciate when I'm on the downward side of things, because I feel like I have more time to grow and learn instead of just constantly. You know, every moment I have is talking to people and responding to DMS and responding to comments and things like that. I feel like I have more time to actually, you know, dig more into it and do more more things with it. And I come to appreciate that because I know that the highs are gonna come right back. Where because it's, so we're going to come where I have, you know, at the end of the day, I have a lot more dance to respond to, and that's going to take a lot of my time versus working on myself and my brands and creating more, you know, unique content. So just finding those like opportunities where you're like, Okay, I do have more time today, like what can i What can we focus on and like setting those small little goals for you, even if it's just that one day, like that's your goal for the day, that's great, you know, learn something new, dive into things that you wanted to, you know, expand that you have instead of, you know, the times when it's crazy and you don't have all that extra time to like learn a new platform or something like that.

Dave: So you're using Instagram quite a bit. It looks like you've got a lot of activity on TikTok on Instagram. What's on fire for you right now. You had mentioned Instagram on your questionnaire and, but things may change from week to week. 

Robyn: Yeah, for sure. So on Instagram, I think I think in the beginning I really kind of downplayed Instagram and I was like that's a place to put my link and I'm going to start on Tik Tok and just tell everyone to go to my link and Instagram and it took me months, maybe even like a six month apart. I don't know why I'm not utilizing this platform. I'm on here every day. I'm not posting on it. And so I started to do that. And you know I stay consistent with it. And I repurposed my all of my content that I already had, so I could really like hit it drawn, and post multiple videos a day instead of just a couple. And all of a sudden out of nowhere, it just took off. Like I went from under 1000 hours. In general go for like 24,000 and, like, what did you do? How did you do that? And I'm like, I don't know. It's not that I did anything special. I showed up as myself. And I you know, I use the content that I knew performed well outerwear and I stayed consistent with it. And I provided value with what I was saying to people and I you know, I respond to every DM that comes my way and I made sure you know people that I'm helping them if they need me, you're like, I need your help. And I'm like, Okay, well, where are you with your journey? And they're like, Well, I sign up for the challenge. I'm like, Oh, great. Where are you? They haven't started yet. And then like, like, can't help you if you're not ready to go. So, you know, obviously you're gonna have those but then you're gonna have the other ones where they just need a little encouragement and then they're gonna take off too. So just creating relationships with those people and staying consistent with it and making sure that yours is yours. Because we all fall into those kind of traps where you copy somebody else's video and you're like, that's a great idea. I want to do that too. And, but maybe it's not really you. So just making sure that not do that like maybe here and there. I think it is okay to stay on trend, but just making sure that you're not losing sight of who you are and showing up with you.

Dave: Yeah, I mean, it's, it's hard to put your finger on when you're you know, again, like you said, it's kind of like explaining exactly. Well, it's kind of like it's kind of like it's kind of like explaining investing, you know, here's the here's here's why. I've been immersed in listening to Warren Buffett and Charlie Munger and guys like this a lot lately, because they're so rich and so old that they just tell they just say it like it is. And what is is that in both investing and also in marketing, there is no exact formula. You pick diversity by throwing enough spaghetti at the wall and you do it in an intelligent way. That something is bound to work for any marketer. I know. You know, there's mentors in gurus and goblins out there on the internet who have the exact formula and x plus y equals Z every time. In truth, 99% of people who get started actually don't. There's always there's always a there's always a nuance, there's always variables. The market entrepreneurship is full of variables. And so that's what I like about Buffett and Munger. Those guys are just, they're very honest about how luck has played a part in all of the action that they've taken. We say that again. How luck has played a part in all of the action that they've taken. And Buffett will sit here and talk about the money that he's lost when he's been sitting around as he calls it, sucking his thumb on a deal. And what that means is just not doing anything, just not taking any action just sucking your thumb and I think that that's a really kind of a way of saying I'm sitting on your ass not doing anything that you know what I mean. That's what he calls it. It's the old Oracle of Omaha saying sucking your thumb. And I think that you know, I gotta be careful that I'm not sitting around sucking my thumb. You know, I bought a course I haven't started with and I want somebody to come, you know, do it for me or tell me how I saw somebody. I saw somebody who was in our group about a week ago or so, if there was anybody local to them that could come over and show them how to use Clickfunnels and stuff and here's the thing that that is, that's very old school, have you? And I would challenge anybody who feels like that because there's nothing wrong with that. It's the older generation who feel more comfortable. We do it with our parents, personally and it's fine here's my here's my, here's my challenge to each one of you. Whatever you're feeling to do, just try to do the opposite of it. You know, if you feel compelled to want to have somebody come sit down and do it for you or do it with you. Try to do it yourself, and then something that you would normally always do yourself. I wonder if you could outsource that. You see what I'm saying? It's about Yeah, entrepreneurship, in some ways is about oh my god, I always put my shoe on the right foot. Let me start putting my shoe on the left foot, just getting a little bit uncomfortable in doing the exact opposite of what brought you to entrepreneurship in the first place. You know, like nobody came to entrepreneurship because they were like, I'm crushing it and you know, they're like, hey, I want to start. I'm not talking to my boss. I'm not getting paid enough. I don't feel recognized for I'm never gonna get rich like this, right. So to get something different, you have to do something dramatically different. And we have to be careful. 

Dave: What else can we learn from you and your story? What else can we learn from what you've been through here over the last year, which has probably been such an important little journey to you starting a business learning skills, putting yourself out there? What's your What's some of your greatest lessons that you've taken? Away from this over the last year?

Robyn: I would say one of the biggest things is, I live like I said, I still work full time. My goal for myself when I started this was to do like a minimum. While I was at my job, just because I like, you know, I have responsibilities and then I needed to make sure that I felt comfortable before I left that, you know. So that was my goal as it was a year and that's what I promised myself, support me for a year and if this doesn't work out, like I'll do something different. I'm just curious about how that proposition or negotiation or conversation happened. So that was I think we both kind of agreed on it, because right away I had a super high in the first couple of months starting early. This would be awesome if I could leave my job right now. But you know, it's only a few months in. And, you know, let's just kind of set a timeline and see how things go. Let's see the consistency of it and how you know, after a year, you know, then we would at least have a very good idea of, you know, how it compares to my income that I make. But that's just what we came up with. But he is crazy supportive and like we're getting close to the year timeline. So we keep talking about this platform. And I'm like, you know, I wasn't working. We're getting close to that. Okay. I am working.

Dave: Would you mind telling us your profession outside of this? I might have missed it.

Robyn: Sure. No, that's fine. So I'm the store manager for a retail pharmacy. But it's hard to kind of just, you know, walk away from that and you know, when you're home you're, you're not always home because if you're number one, somebody always needs to contact you with something. So it just makes, you know, family time hard and like holidays hard because you're just you're open 24/7 all the time every year. 

Dave: So my idea when you say quit your show quitting your job is sort of the milestone and that's a separate milestone than early retirement. Is that a different thing for you? What does that look like? Because I think one of the things that I'm interested in beginning to talk about with people in the community is what more where are we working towards? What are we working towards retiring a spouse? Are we working towards retiring both of us both or just me if I'm single, or me and my children? And what does that look like? How much do I need to have saved up? Where should I have it saved? So it's working in a safe way? And I have to be careful. I'm not a financial adviser because of financial advice, because there's laws about that and I have to make sure that I don't come across as I'm giving financial advice, but there's a lot of formulas I'll give a lot. I'll give you all I don't just sell them other people sell this. But I'd like to talk about it because I think it's really something that's valuable and it's lost a lot for us to come up with a retirement number, which is having basically your annual 25 years of your annual savings socked away, and annual savings might doesn't particularly mean what you're or excuse me, you your annual spending socked away and so what so that doesn't particularly spending now. You know, for me, let's say that I wanted to have, you know, I wanted to have $10,000 a month that was that I had in my retirement. You know, I would say 10,000 times 12 which is $120,000. Okay, so that would that's my let's just say that I spend more than 10,000 a month but let's just say you want 10,000 A month in retirement. This formula is. So that's my annual and then I multiply that by 25. And I've got 3 million, I've got 3 million. So I know that sounds like a big number. But now if I want to have $10,000 that I can pull out because the idea is you're pulling 4% of your portfolio each year. Your portfolio is making on average, the stocks in the s&p 500 has done about 10% each year for the past 100 years. So if you're making 10% on your money and you're pulling out 4% You can live on that. And so it's like well, maybe you need less than that. Maybe you want to semi-retirement so you know what I mean? It's just the ways in which you can begin to look at what how do I begin to look at what does retire redefine retirement, and then into both cash generating machines that can make because you can never save that much. At most jobs. You have to nowadays have some sort of a side hustle of some sort or making great money at your job. And so, knowing that, now I have or at least if I start looking at things like that now I can start to close and not just talk about quitting the job, but now have even bigger visions or goals. Because I'm starting to, I'm starting to crunch some numbers and I'm starting to look at how much I spend and how much I can live off of and we realize geez, I may be able to accomplish this a lot faster than I thought he was for you as I just go through.

Robyn: So I kind of equate like leaving my job and retiring and kind of put it in a little older Yeah, because I'm like, Yeah, I'm gonna keep doing this. Like my idea of retiring is just retiring from a nine to five. And my husband, he's like, once you do that, you know, you're gonna have more time. Maybe I'll start this too. And then maybe we'll both get to retire together and just do this. And for me that would be amazing because what's the point of being home and being able to travel all the time if my husband can't come with us, you know?

Dave: That's it's much different number that requires much less savings, right? Because it really I mean, I can't really use my own example because I pretty much basically sold my truck my 1993 Ford f150 Back in the day, and I think I made 1000 or so bucks from that and pretty much, you know, started my business as it was. But so it's not like I had a huge savings. And I actually think that that kind of feed to my fire helped a little bit. But yet, it's a much less it's a much different number of you're going to be traveling because or you're going to be just coming home because now all of a sudden you could almost argue that you know you now have more time you know, I've worked at a collection to bring that number up even more and now you might be able to see how much you can really make when you actually have the time. And here's the other thing that I wouldn't underestimate is a little bit of wire to your feet. There's nothing wrong with a little bit of poker that passes up and executes every day. Would you agree?

Robyn: Absolutely. 100% 100% Because I know the last 10 months or so I've been doing this. I still have a paycheck coming in and it's still a good paycheck. I don't have to do this. But this is what I want to do, like I don't want to do that. And for me, like that's been like giving me a lot of motivation to make sure that I keep it. But also like, throughout the last 10 months or so, you get the points and you're like I'm gonna, I'm gonna go really hard this week, and I'm gonna post you know, five things of content a day. And you literally have moments where you can do that and it would really help you but that's not sustainable. And burnout is a real thing. And you get to a point like if you do that for a couple of weeks where you're trying to create like new content every day for like five posts a day like that. And you're like No, I need a couple of days off and so it can kind of like in the long run it doesn't help you because then you need a couple of days to clear your head a little bit. So I definitely learned those things and I think obviously like having my job as a fallback like you know, I don't need to do this right now. I still have a paycheck. It's okay for me at that point like that 12 month mark and we actually talk about it and decide like okay, is this it like am I gonna do it? Absolutely. Let's go to light a fire and be like, No, I have to actually have to do this every day. Like this is my number one thing and it's gonna work. And I know my husband. It's just getting to that point where we're like, okay, let's do it. Just pull the cord.

Dave: Well, I want to give you guys some context and reference around what I was just referring to, which is called the Fire number and I'm going to actually put up I'm actually going to put a link to a time. It's timeline.com. How to find your fire number and that was the equation that I was just using. I didn't invent it. It wasn't something that I pulled out of my ass. It was something Yeah, if I didn't pull it out of my ass Yeah. It would have been like, Well, that was pretty good. They've and occasionally laugh like that. It's like well, but this is a legitimate thing. It's something that a lot of people teach and talk about. And I think the difference between that kind of it's called your fire number. And it's just it's kind of like, I don't know where that fire came from, how much you need to fire your boss or whatever, but it's your fire number. And it's that 25 years of funding saved ideally into some sort of an investment portfolio. Like an index fund or something like a Vanguard Index Fund or something that's simple. That just tracks the stock market and has low fees. But yes, we're different. He says that we don't want to stop working. We just want to stop working in the way that we've been working, which is driving in our car or sitting in traffic going to a bunch of strangers, I think. So like we were all afraid of robots taking our jobs, but now in a way. It's kind of like take up right because man How do you feel about this though? How do you feel about this? I believe I was just in an interview yesterday. And I don't do many of those and it's something really cool that's coming out so but I said hey, man, no, and I and I think it was spawned. From a conversation I had yesterday on wakeup legendary, but I said, my side hustle or entrepreneurial skills have been the difference maker in my life. No job that I could have ever gotten would have been able to provide those styles. And nowadays, even if you have a degree and you have a great job, it's difficult to get ahead without a side hustle without something extra whether you're flipping houses, or whether you've got a second job. Do you find that to be true? I'm just a random person with a random family. Where did you say you guys live?

Robyn: Wisconsin

Dave: Okay, is it like would you agree with that, that it's difficult nowadays to not to just pay your bills I'm talking about to actually get ahead without a second job or a side hustle.

Robyn: 100% Yeah, I think especially this last year. We go on, like, family vacation a year and I mean, COVID was weird for everybody. But this last year, it didn't hurt uh, you know, I don't know why people do that. They're like, you know, we're going on this vacation. We're gonna spend, you know, five to eight grand on and off for like 678 months or more like it just goes to a credit card or something. So to be able to do that without hurting us and not skipping a beat and we've done it even more. So this year has just been huge. And that would not have happened if I said right now. Just the opportunities are incredible.

Dave: And you're kind of alluding to right not not building up debt. Right. Right. Yeah. Just being able to go on vacation and pay for it and not have to pay for it for the next eight months. Is that leading to? Absolutely yeah. And debt is such a stressful thing right when you know that because when we would we all love the idea of earning interest on our money but not paying interest on our credit cards. The exact founding interest compounded is one of the one of the phenomenons of the world. You know what all of you entrepreneurs and marketers need to do is go find yourself an investment calculator. I'll do it right here and start really understanding what compound interest really you know, really can do for you. Because with your because it works the same the other way if I've got a if I've got a sum of say $20,000 That I save this year, and for me, you know, I listen all the Guru's I say okay, what do I do with my money? How do I invest in Bitcoin? Does Dogecoin know? All this other shit? No. Lamborghinis and Bugattis, no Rolexes and all that shit. No, right? No, not yet. I take my money and I go and open up a standard, you know, account and I put my savings into a stent. I have a bank of america bank account, and I just opened up a Merrill Edge investment account. Vanguard indexes because Vanguard, total stock market indexes have historically grown that tracks the entire stock market, and I can maybe earn 10% on my money 9% 8% Because historic 100 years that's what the stock market's done. Now say I put in May I save $20,000. And I'm gonna let that marinate for 10 years at a return rate of 10%. And you know what? I'm not going to make another contribution to this ever. Look, I'm now going to have from that 20,000 I'm going to have in 10 years $51 I'm going to have made more interest on that than the than the than the starting amount. And these numbers get more and more insane. Let's say you were able to save up $100,000 Now your interest is you know $159,000 In what if you were to say $100,000 A year and put $100,000 into an account, say you do like me and buy a Vanguard Index Fund or something like that simple, safe sound, because I'm making all this money from my cash cow business. And I make an additional $1,000 contribution for the next 10 years. At the end of the year. I calculated that and now I've got $1.8 million. And it's just unbelievable. You know, it's unbelievable the way that compound interest works in this my friends is what I do with my money that I earned from my marketing business. So it will still be there. And you want this working like that. But here's what happens with credit cards. See this interest right here? The same thing happens with the phenomenon of compound interest, okay? The phenomenon of compound interest works the same exact way on your credit cards. This event coming later is a really good tool for you to for us all to understand how money can grow. If we just do things the safe, smart and long term way and this is not investment advice. I'm not a financial adviser. I'm just talking about how compound interest works in some of the things that I do to make sure that compound interest is working in my favor for the dollars that I already made, versus living that life how you were just describing Robin which is really a life hack for getting ahead. 

Robyn: Yeah. So my daughter just turned 18 This year, and she's going to school this month, starting college and she just got her first credit card. We had this entire talk about this. Oh, I think about how to use credit cards wisely and how to not use credit cards wisely. So yeah, it's just crazy. Pressure. Well, we got it for me

Dave: We have to realize that we're all just praying to most people as prey. And we are and it's a good thing you're protecting your child. When we turn 18 These big institutions full BOD our children's mailbox, ours all offers free money, all this shit we have a predatory society financially, that creates people factors. Because that's what we needed back many, many a couple of generations ago. Through the world wars and so forth. We needed people especially coming out of a massive recession, which was the Great Depression. We needed people to get back into the wars, all of these principles, all these philosophies worked but there were no tech companies. Everything was a brick and mortar store. And all of the all of these prints they really applied then, but now we'll find instances have evolved the way that banks have evolved they've evolved their marketing strategies. Debt has become something that you know, it's now looked at as a positive thing. You want to have some plan, don't try to twist this shit Mr. Look, I mean, I don't care if people want to All right, where are you living? Where did you get all these gurus out here who are talking all this shit. Let me tell you something. Stress Piedmont for me to know that if something happened to me on speaking to all you men right now, for something happened to me and to know that my home is paid off, that I have a life insurance policy to my family if something was to happen to me. I'm just I'm not saying that I couldn't speak for women. I'm just saying I'm speaking from it. I'm just speaking for two men. How we feel like we want to pretend I'm sure you feel like listen, that's a big deal. That's part of our politics. If you want to feel all these men out here trying to figure out how to become more manly, more Alpha. It's like, just take care of your shit. Just take care of your shit and be the most Alpha dude you've ever met. Your wife will be changing around the house. It's on the table. I'm talking shit now. But do you agree?

Robyn: I do agree. Absolutely. Absolutely. 

Dave: Yeah, it's definitely such a guy thing I think for sure. Like and obviously as a woman, you still want to provide for your family. You want to enter your family and your kids. But there's just that male nature that likes to see all these guys figuring out how to be more manly and be more alpha. And it's like Well, dude, you can see our society works on a monetary system. It's a lot of I mean, we're just a number society. So you can mean money gives you resources. So if you want to step into your manly nature, be more masculine, get debated, get activated, right, because that's what entrepreneurship is about. It's about hunting, you know, and looking for opportunities. It can be about gathering so it's not that it's not about community building up some of those other things, but in a way, it's you gotta go out and you gotta hunt, you gotta go get it. We've covered a lot of things, man. This is a unique conversation and I'm enjoying it and I'm hoping that we can do it again in the near future.

Robyn: Thank you so much for having me on.

Dave: Oh, welcome. You're so welcome. What would you leave our, our, your community, our audience with what sort of final thought would you like to? What sort of seed Do you want to leave in their head? Till the next time you're back on the show? Yeah.

Robyn: One comment six to nine really quick just because I feel like I see it all the time where people are like, you know, I can't be successful like I don't know the candidates or I don't have a certain look or sound like this. And it's not about that. It's not about that and getting on camera is not the easiest thing ever either. And nobody is good at it. The first time they do it, it takes practice. And you everyone has been so just show up as yourself. And every time it's gonna get easier and you're gonna get better and you're gonna find your people, your audience. It will happen for you.

Dave: Most of the time, it doesn't feel like any money. But it is sort of like a human being you don't really notice that you're growing until somebody says, hey, oh my God. You know, and it's like, I did myself grow and growing six inches didn't feel like a simple thing. But it's so true. So thanks for those words. of wisdom and yeah, give our best to your family. And we'll see in the next episode. Okay.

Robyn: Thank you. 

Dave: Alright Robyn, take care. You too. All right, my friends. You can follow Robin. Of course we've had her TikTok handle @sidehustlehackswrobin Her Instagram is @makingmoneywrobyn 

You know when we have a guest on and they are clearly somebody that has a normal life, a regular life and they lay out in great and transparent detail paths chiseled away at their sculpture, and it's like sitting in art class. Everybody's sculpture looks a little bit different, you know? Sure. You know most of the time we're sitting there looking at our sculptures and we're looking at the other person's we're saying there's looks better, but they're looking at RSA and ours looks better. It's just the human condition, you know, but each morning we get to hear about how somebody is chiseling away at their dirt or the course you get to keep it you've made it you get to be proud of it, and nobody can take that away. Oh, and you get to keep the money that you make just I guess a little cherry on top. So have a fantastic day, my friends. We'll see you back here for another episode tomorrow. As usual, get out of here, peace.

Declutter Coach Shares Marketing Strategies

Below is the transcription for this episode:

Dave: Hey, what's up everybody I'm jumping out of my seat. I'm excited about this morning because we're going to show you someone who is already using the business model, or the business models, the core four that we teach here at legendary, and she's built up a wonderful, beautiful business and here's the cool thing. We can all see from this morning's guests that I didn't invent these strategies, nor have I ever tried to take credit for them. I've just been when I go to an actual life and I'm an educator, I will draw people from the world they are doing and so welcome Krista, where are you calling in from?

Krista: I am in Ohio.

Dave:  Okay nice. Rainy. Yeah, we're in Florida, so St. Petersburg, Florida. And, and so yeah. Cool. So we're in the country. We're not traveling at all. Have you worked with this business? Because it's spiritual. Have you worked and lived anywhere else?

Krista: Yeah, actually, I was born and raised in Alaska and then in 2013 My husband and I moved actually to Florida and we were right around the corner from you in Riverview. So we went to Idaho, Southern California. Now we're in Ohio, and probably staying here because our kids age. They need stability. I wish I was in Florida.

Dave:  No, I get it about staying put even though we run this virtual business that we really can work from anywhere, travel and kind of be a lot more flexible. The rest of the world is kind of catching up to what we've been doing right now. Depending on when you started. I've been doing this for 10 years. But you're right when when you have children sometimes, like my wife and I have to decided to plan you know, to not travel and not to kind of to just vacation and trout, you know, that way versus the kind of some folks who take it to an extreme and live on the road with their kids.

Krista: Yeah, we tried that too. It was not over. Yeah, like we were like we can do it for a year and we made it like five months. It's not it's not what it seems like and even with my job being so flexible, like it was it just wasn't for me. 

Dave: Obviously it's for other people, but for us I was like we just need routes and then we can go like you said we can travel for fun instead of like traveling to move and abroad ourselves or like better I'm really got started doing this. I was getting clean and worked with my Dad at 24 and now I’m 38. And so I didn't like that. Didn't want to be outside in the hot Florida sun. And so I found this and it changed my life and now I'm up. Like I said a teacher, an educator, I guess if you say I don't call myself a mentor, a guru, just somebody who has some information that's learned how to package it, and you know, make a living off of it. What's your story? How did you get into this?

Krista: Yeah, well, first congrats on your sobriety because I know that's a huge show. I love that. I did not know that part of your story. And yeah, I think that's amazing. But I'm a teacher, a teacher by trade. I went to school to be a teacher and I, the year I graduated, got my first teaching job. I realized very quickly it was not for me. I was looking around at these other teachers who had been teaching for, like decades and that made me freak out. I did not want to be in the same room every day, doing the same thing every day. And so I actually went out and opened up my own small preschool. And that was my first and Alaska that was my first experience in entrepreneurship and realizing that I'm not meant to be an employee. And then like I said in 2013, my husband and I moved from Alaska. I definitely don't recommend people only having a suitcase of stuff. But yeah, we got to Florida and life got really easy. I had left my business behind and so I had to work. I was doing two teaching jobs basically for private schools to make ends meet. Just because I had to do what I had to do and in that time because my house was so supportive of me I actually had time and energy and space like after the kids went to bed to daydream and plan and experiment with things and figure out what I actually wanted to do. And I started a few blogs, you know do I want to do teaching blogs or do I want to do parenting blogs. I didn't like those because I don't know I just didn't. And then about in 2017 I got pregnant with our fourth baby. We have five kids total. 

Dave: God bless you. I know it's a lot you do. I mean my wife and I have two small ones at home and we're I mean it's just like a full time job. I mean it really is unbelievable. But well it's a wonderful thing that we have you on the call this morning because not only can you show us about your business you can also teach us your parenting trick so continue.

Krista: Yeah, yeah, I mean, and with that many kids I realized that if I wanted to have a career for myself, and I wanted to provide for my kids myself, I had to figure out a creative way to do it and that Yeah, so I got pregnant I joined a Facebook group of other moms who were due at the same time and we all got really close. And after we had our babies, we started doing this thing called House tours where we would go live inside of the Facebook group and show each other our houses so that we could all feel better like you know, we're drowning in these messes and toys and chaos and when it got to be my turn. They were all like Krista, like we all agree we wouldn't stage our houses we would just show the real message. Because my house is pretty clean for having four kids. And it was then that I realized you know watching videos of their houses not in a judgmental way, but that that used to be our house too. Like we used to have never ending dishes like laundry. Living out of laundry baskets or laundry on the couch or laundry on the beds or whatever, toys everywhere just all all of the time. And just ask them, “ Do you want me to help you figure out how to have less stuff because that was really the key. You know, I could learn that in hindsight I didn't become really great at cleaning my house or having a chore chart. I just had less stuff to manage. So that was my thing. I kind of knew it intuitively and opened up a finger on how to learn to overlap and band members versus going about four years.

Dave:  Just so we understand the big picture. How did you begin to monetize the business and how do you monetize the business now?

Krista: So I have only ever had evergreen courses. And when I opened up my Facebook group at that time, like I said, I had dabbled in blogging and podcasting. And I knew that I found something I could do long term, but I also knew that I didn't have time or the bandwidth to do one-on-one coaching with people. It didn't make sense to do that virtually. It's easier to do it with them. And so I put them into the group. And I just asked them, here's some ground rules for how we're going to treat each other. It's kind of a sensitive subject when we're sharing our homes and moms especially internalize that and make it mean something about them. So rose for decency, respect, showed them how to ask questions, knowing that they would start interacting with each other but I could use that as my market research for what they are struggling with? What are they, you know, what are their pain points? What are their hurdles? What are their roadblocks: create dialogue around it and then offer them solutions in the form of AI random as live challenges first, kind of like what you do. And now just to get people through it and figure out how to walk them through the process and troubleshoot it and make sure I actually know what I'm doing and it's making sense. Did that for free a couple times and then packaged it up into a little mini course. I think the first one I sold was $7 just to see if I can sell and I made like $100 in a day and I was like I did it like this is it?

Krista: Yeah, and then just continue to get people into that like that tiny thing and letting it grow and asking them the questions encouraging them to interact with each other and creating the solutions and now I still sell sell the same course it's been updated and revised continuously because that's what you have to do and it's a $300 course now. And I've seen what I've felt. Yeah. And is that your only offer? Is that the only thing you have any affiliate offers? Do you have any other streams of income within the same business?

Krista: You don't want to do your whole house but typically of course and of course that's what they need. Things like that. It's a little bit of an income. But then what actually ended up happening organically was the moms liked it so much that they're actually affiliates for me, and they just recommend it to their friends and they don't have most of them don't have businesses themselves. They're just recommending it to their neighbor.

Dave: Well, that's how we all start, right? We start by kind of tapping into our kind of warm market. And then that either runs out we've sold everybody or they've just we've sold them everything we've ever had for sale and they've supported us and we kind of said Well, maybe it's time we'll go out and learn how to get some real customers here. Or we just have a bad experience. A lot of us have had bad experiences with any home businesses or anything that left a bad taste in your mouth or something that you fail at that maybe maybe it hurts your confidence. It hurts your confidence that you can actually do this. 

Krista: And I think the biggest thing for me was the failed blogs, failed blogs that I had before, where I didn't know what I was doing I would just do kind of embarrassing things like write these blogs. I didn't know what I was writing about. And I would like to take pictures from Google and use them on my blog and people are like, You can't do that. Like that's actually, you know, a form of online that I'm like, like I didn't know that just trying to.

Dave: This letter is at the beginning of your career, then you're not being aggressive.

Krista: Right. Yeah. And I think for me, the hardest part is finding the balance of like putting myself out there as a mom sharing parts of my story as a mom, and then opening myself up to be critiqued for that which I think is one of the reasons I didn't like doing parenting. I was mostly the parents name was like religion, and politics like deeply personal. And you know, people who watch me and say things to me, yeah. 

Dave: I'm struggling with different things at this point than you were at the beginning. Right. I mean, a lot of our people are struggling with kind of just getting over the initial fear of launching something or getting on video. And one of the points I love that you brought that up, because one of the points that I always make is get used to being uncomfortable and overcoming challenges because once you overcome that challenge of getting on video, whatever you're afraid of, you're certainly going to have other things that are going to pop up such as the example that you just gave, which is a much deeper it's like Gosh, people are not getting results or they're not right you begin to take things personal and it's it the problems never stopped. But I think, how have you reframed? Did you always have a positive outlook or how have you looked at challenges so that they didn't break you down? But instead they in a way broke you down but built but you allowed them to build you up?

Krista: Yeah, so yes, there I think there's always a degree of the people who buy your stuff who just aren't gonna get results, and it's nothing to do with the product that you have. And I've definitely had that a couple times. I've had people who you know, will buy it and then because it's an online product, take it all and then file a dispute with PayPal. Just like what the heck like why would you do that? And then they'll send an email, you know about how terrible it was or something. It hasn't happened a lot. It's very small. But like you said, you're always about some percentage and those are judging and then I think that there is a percentage that you will always have where your content is great, right? And people and I've learned how to kind of reframe it for those moms, especially because they're like, I got this I know that it would work. I know that if I could just figure out how to do it. It would be amazing, but I just can't figure out how to do it. And I think that's part of the process with anything like sometimes you have to experiment like maybe you needed a one on one person or maybe you know our case of what I do. You need somebody to come into your house actually with you and to do it with you and that's okay. But I've been able to create an environment in response to that where I've been able to, you know, set up a co-authoring calendar with them so they can get together with other moms and do it together. You know, because I can't actually go to their houses with them but I can create, you know, an added layer of accountability for the people who are already there in the you know, in the ecosystem that I've created, so, yeah, yeah.

Dave: How important do you think a lot of our students and clients are using short form video because that's what's hot right now, you know, TikTok Instagram reels, Facebook rails. These are these are all strategies that were not around when I first started and I oftentimes find myself talking in a way that like a grandpa would like back in my day, we used to have to walk both ways uphill, but it's true when I started pretty much the only option was for horrible immunity to video, blah, blah. First of all, can you remind me when you look back at what it's been like, and what you make? Where do you think it's going or how do you make sense of all the changes that happen in this business because there is there's so many changes. And a lot of the old principles and strategies that have always worked still work. And so it's, it's like, I get it. We get a lot of clients who get caught up in the mechanics. I call it the mechanics of how this platform works or whatever. Versus the dynamics which is a lot of what you're talking about? How to Win Friends and Influence People, you know, how do I make people feel comfortable? How do I communicate, whether it be in person or on video? A lot of it's the same stuff. How do I make people feel comfortable and safe to want to learn from me? So even though a lot of things have changed on the Internet, what is still the same? What do people need to know to be able to succeed back when you started but also, what do they need to know to succeed? What is the same now that they can use to succeed that will always be a timeless principle?

Krista: So I think the thing that is always going to be the same and I love this question, because I've been diving into how to figure out how to use reels and all that in my business too, but even a bit deeper, that you need. To know that you understand barriers you know, do you understand what their day to day life looks like? For moms especially I know you have kids, right? So, you know, people need to know that you understand running a business with kids and that's a different thing than running a business without kids. And you know that you understand them, and they need to know that. You understand their problem, right? It's not enough to just understand them as a person. They need to know that you understand their problem, and they need to believe that you are the person to solve their problem and they need to believe that you are the person to solve their problem now, not later because you can convince them on those first three things, and they're gonna go find somebody else to solve it now. So those are the things that I think are always timeless and when it comes to the logistics of platforms, I started my current business in 2018. But prior to that, you know, I had dabbled in blogging and podcasting. And things were longer from then. And I think that everybody should start with creating longer form content, not necessarily because people are going to go watch all of that content, but because it's gonna give you experience and actually speaking out your message. Like I can listen back to my podcast, my very first podcast, it would be 30 minutes and now I can say the exact same thing to 10.

Dave: Didn't have to get it, sometimes you're communicating. I'd say mine's got more clear. I'm messaging. Wow. It's like I didn't realize how unclear I was about who I was trying to talk to what I was trying to say, and what I thought that the solution was it meaning that you know, not only was I was I unclear about my customer, but I was doing so many different things over here in my business that I wasn't really showing the marketplace, any consistency that they could trust or rely on. So I want to one key word and we interview students on the show every day and of course you're an outsider, you're not you're somebody who we went and sought out who didn't particularly come up through the legendary community, but we thought it would be a valuable conversation to bring in somebody who's already running our business model out, you know, with some slight tweaks, you're doing some of the older school strategies, and that's cool, and they're working for you and guess what, they still work. If anybody wants to go and start a YouTube channel or go and start a blog. However, you know, there's this you know, the principles are the same, the media, a lot. A lot of this comes down to not shooting the perfect quality of a solution you could sell to people's forgive my language. Bullshit built in bullshit detector starts going off when that is your marketing message. So how did you get comfortable in your own skin or because I don't care if you're talking to moms or you're talking to entrepreneurs, I sit right here, sometimes in a shirt that I just picked up off of the floor. You saw me breaking into my office house this morning trying to get on this. This call and I mean, it's taken me a while to really get comfortable in my own skin and just sit here everyday not need to be out you know, going live in front of the G Wagen. And being the MC because I felt Newars But human beings want to put on that front to come across better, more often. All knowing more, more of an expert, whatever. Now I tell affiliate marketers, you don't need to be the expert. It's not good. 

Krista: I think the biggest driver behind that was that I had to um, I you know, we had four kids and I yanked myself out of teaching pretty suddenly because I didn't want to do that. We still needed an income. My husband, you know, he had a job, or he's always been an entrepreneur too. And I was like, I was helping him, you know, to kind of support that business to get it up and running. And then we had the baby, the fourth baby, we have five total and I couldn't help them anymore. Because he's in insurance. It's more professional and like they can't hear babies in the background. Like it's not gonna work. There. There are certain industries that they're like oh, you know, the old people shut those kids up and everybody's like, we don't even care about kids anymore. And yeah, so I mean, it was a little, a lot of desperation. I think I had to figure something out. And I had to figure something out creatively. And like I said, I had that moment in that due date group of friends. But it really was like we got to get Alaska to Florida. We're too broke to bring it literally across the continent. We're starting over and it was the best thing ever for my motherhood. And like I said, I accumulated more stuff because once you pay some stuff, it's not enough. But yeah, I accidentally figured it out. And I was like, this is a thing. I know I can do it. And I know that I don't know, I have one baby. And then I got pregnant. Pretty soon we had to go under to my surprise, and I was like, I really have to figure this out. And so it was like, I'm gonna go live every day because I'm gonna have to communicate my message. I have to figure out how to get to know these people.

Dave: And so I like going, I'm going live. Yes, yes, my thing because you're your assets there. You can't run, you can't, we're here. You we can't go Oh, stop. We'll do this over and you know what? After a session or two, you just feel just as comfortable going to a little bit unexplained planet who gets to play some prominent role; it just gets easier. Do you have a better way to explain that to our clients who have yet to take that. Then it just gets easier when you do it. And it's gonna be awkward and uncomfortable at first. I don't know. I want to sugarcoat that I want to be like, Fine, you guys. It's no big deal. But the truth is, is they get to do and it's like they start sweating and they go to the bathroom and it's like, it does suck the first couple of times you're scared shitless and then

Krista: I think I think it is probably one of the most vulnerable ways to put yourself out there online because it's in real time. But it's one of the most powerful like you said, yeah, it's scary but like what, what is actually going out like what is the worst thing that's gonna happen? I will tell you I went live. Breastfeeding my baby. So the worst that could possibly happen? happens. Okay, like I just You don't need to know the details. It just happened. Okay. And it wasn't a big deal. No.

Dave: It's kind of how I got started. I started kind of writing and I realized that the words on the page matters. And back. Sorry, I've got some work going on. So hopefully, it's not kids. It's just blowers and stuff outside. There are people doing work outside as I'm trying to like a break in my office house and they're looking at me. I look half homeless. They're going, is this guy supposed to be here? You know, is this guy so I was gonna say something, but it was about hooks. Yeah. So I realized that the words on the page matter like the copy, it mattered, and I actually could say less if my writing was good, it was better, right? I didn't have to say as much and I even realized that if I want it to be really, if I want it to be really unpop every time I do something, our script. You okay? I preferred them and then I rehearsed the voiceover and then we put graphics over it. So you've, you've used writing the written word in your blog post, in a way that you deliver your content. How have you used copy or words to persuade? And what is your outlook? On the importance of copy and learning copy learning to write persuasively whether that be on a sales page and you're selling a course or whether that be via your emails, or even your sales, your social media posts? What's been copywriting? What role has it played in? Your business and how has your relationship developed with it?

Krista: This is a fun question. Because I've actually that's this year has me been or has been me distilling, basically four years of my content and like you would write write long, long, long long things and increase my sales that have done a lot better this year, is finding those key points that kind of go back to what we were talking about, like what do people need? Like what are the things that are always the same? They need to be understood? And so I use reels actually, you know, obviously reels are great to create engagement and gain awareness, but I use reels to practice. My messaging tells me of what I want to say so that my audience feels like I either understand them or I understand their problem. But I use my reels to kind of distill my messaging. How fast can I get to the point like how quickly can I make my audience either feel understood? How can I make them feel like I understand their problem? How can I help them feel like I have a solution to their problem right now? And I can say that I can say what I used to say in 30 minutes and 30 seconds. I kind of practice that and then I can play with that and expand on that in, you know, sales pages that need to be a little bit longer, emails that need to be a little bit, you know, engaging blog posts that need to be longer so that I can get better SEO. Reach right. So yeah, copy is is a breathing thing, but sit down times not so bad and yeah, I think that would be even the headline in your in your video is is important, even the headline on your on your reel, you know we underestimate the power of words and because we're such a video centric online marketplace and everything is dominated by video video video you know whether it's long form video on YouTube now short form video which is video video video, and we are as a community of marketers we are overlooking and forgetting the power of copy. And it's just it's not anybody's fault and nobody's doing anything wrong. It's just that the video works so well. And we tend to as human beings want to sensationalize something and it to be kind of our one hit wonder. And it's it's not it's as you said even era said videos can be scripted and headlines are important and can be is a message you taught you webinars in you know I would get make a big deal in my house like I'm a hotshot and everybody needs to be quiet started at eight o'clock because I'm doing a webinar and then I'd start it and you know, nobody would show up. And but I'd still deliver it because I had too much pride to tell my wife that nobody was on so I'd be like, a packed house tonight. You know, and I deliver the whole thing. You know what I mean? And there's a lot. That's one of the things that I relate to, and I really celebrate the Gary Vee, which is create the content and post it even if it's for one person, you know, even if even if only one person views it and I think a lot of us get so discouraged because we we've already our whole line of that feeling. Very embarrassing, very discouraging, but again, just like taking it as an opportunity to practice I think is very helpful. And the way that I stopped myself from comparing people was for about the first like 18 months of my business. I did not follow a simple person who was in the same area as me, you know? 

Dave: Hold on a second-boulder right there. I mean that that was something I had to throw the hat on. I mean, to me why? Well, I mean, first of all, whenever I mean there's a real gem. I got it, just celebrate it. That was it. But you know, here's the thing. It's just You said something right there and I don't want you to stop the thought but you don't follow any money in the same niche. And I did the same thing when I started. 

Krista: Well, I would like to say I was doing it on purpose, but the reason I did that is because it did fill me with a lot of insecurity filled me with a lot of doubt. It made me question those strong opinions and beliefs that I have now, which were getting, you know, I watch other people and be like, Oh, well, they do it this way or they talk about it this way or they have this opinion. Maybe I should also have that and I just wanted to get very clear on my own messaging. And I wanted to be able to infuse it with my story and my experience of moving Alaska to Florida, right. Like that's a good story in itself. Then I started looking to see what other people do. You know, for the purpose of collaborations, you know, what kind of gaps can we fill for each other? How can we pollinate markets and things like that? I forgot what I was saying. But it was, yeah, it was too easy to kind of take that on and I didn't want to do that. I didn't want to feel bad about myself. I didn't want to feel like I was behind. Especially because I was doing this. You know I had a baby when I started she was six months old and I got pregnant and so I was doing it while I was pregnant and breastfeeding again. Like my attorney has been slower dealing with life and feelings and everything after about four frustration levels tend. to pile on the inadequacies and how we're not good enough and how we don't have enough followers, love, love, love, love. The suggestion in the idea and the reminder of really cutting out the noise from your own niche because you're right. It's so much it's so much more difficult to compare yourself to somebody in a different niche. Men are probably just as bad or worse than I would guess then it's really and written the same exact things and it was just kind of confirmation like I'm so glad that I cut that noise out so that I could get really clear on my message so that because eventually you get to a point where you do need to branch out and talk to people in the same arena as you just for growth opportunities, collaborations style opportunities. And I think that if I hadn't done that there would be no way for me to stand out because we would all be regurgitating the same message basically. And I know so clearly now how I can rent it myself from people who are doing the same things, sell, you know, the same type of course who talk about the same kind of thing in my own unique way and it all comes down to that copy, whether it's your written copy or a video topic

Dave: You know, we've got a tagline on the front of our website, which is, you know, online marketing delivered simply and with integrity and I think I wrote that line six years ago, something like that. It's still true today that I haven't thought of a better one. You know, it's not deviating away from those ideas and sticking with them a lot of times and I like what you said. Getting quiet, quieting your space and cutting out the noise can get clear on what you want to say and what you want your message to be. A lot of people just say, Krista, teach me the strategy. Just tell me what to do and I'll do it. Almost like this. Click on reserves like people have printed pinching things from if they've been I don't know what they come with an attitude a lot of people come with an attitude of and I'm sure they do it in the parenting space as well, which is just Yeah. And what I tell people is you got to participate in your own success. You can't get mad about the results you didn't get from the work you didn't do. How do you explain the work to your clients or to your audience? And also remind them that it's going to be hard but it will be worth it. 

Krista: Create content. Even if it's for one person, you're gonna create content, even if it's for nobody, because online content is almost all of it is evergreen to some degree. And that's how you get started. You just write the stuff, you just write the post, you make the email, you write the blog, you make the page, you record the video, you go live, you just do it and build that momentum. And I know that's really hard for a lot of people and I've got my own experiences with this to where you know there are some times that it's like you've just had to do something you just can't think how to take stock. Thinking it was gonna be the person that made me successful and it was like that did not work. And it's because I hired them with the intention of thinking. They'll just do this for me and it will work. And that wasn't enough you know? So yeah, just any small thing you can do. You can't create anything if you're not moving. You can't and it doesn't mean that you have to reference or run like I definitely couldn't do that. To that degree when I'm, you know, literally giving birth. I had to slow down but there were still things I could do. 

Dave: Right. I was still able to create engagement within my community. I was still able to focus on the water. It was just a moment there's a lot of people who said, Well, I've been doing this for two weeks or I've been doing this for two months or whatever it is. And or I've been doing it for nine months but if we take a deeper look, there's no consistency. It's sporadic. It's a splatter here. It's a dabble there. It's something you remembered so you logged in and did something and maybe you were excited about it for three days. But then and if we're you know once we dig we can get to the truth but that doesn't matter. Everybody has to live with their own truth right we have to our successes in part gonna be dependent upon how honest we are you know how long people that were. Obviously getting started or starting over taking the first step is the biggest step. But this consistency piece you'll put into it. What's an Do you have any examples how persistence has paid off in a massive way for your business?

Krista: Yes. Yeah, consistency is definitely essential. When I first started my business, I committed to like five every single day Monday through Friday, every single day for 90 days. And I committed to that because I was like I want this to work. I was good, intuitive and logical. And I had an intuitive feeling of like, this is what I'm gonna do. That sticks. I enjoy it. I'm good at it. I believe in it. So I'm gonna stick with it. And so yeah, I committed to doing a live video every day for 90 days. And I knew that it would be a changement I knew that it would run to people without I don't know why I went to do it, and I ended up loving it so much. seeing so much traction that I stuck with it until I got pregnant. And then I got tired. And actually no it was, it was I actually had her I set a goal because eventually I was doing these live videos and people were like, where's the replay for that video you talked about? And I'm like, I don't know you're gonna have to look through Facebook groups and so that's why I started my podcasts so that they can easily find the episodes we're looking for. And then I set a goal to record 100 podcasts when our fifth baby did that. And then I had to figure out what might even be and I decided to deviate other actions to that as your business grows you start to have to change things you know hiring help, hiring people to make better you know, better quality podcasts, things like that, but the I think the biggest takeaways and it's consistent with some other things I've been thinking or studying lately but your your your point that you're making the tease out of what you just said when you were talking about consistency, also alluded to it earlier conversation and that's removing things or reverse or add adding groups.

Dave: It's also clear that we're to be sitting here saying and look like you're well rested as you go forth. You have to be using some strategies. Okay. And this is my takeaway from my conversation with you today. Is that both in your parenting strategies as well as your marketing strategies? It's really about what can I continue to take away that can come you're out my business and where I can find what can I do is as far as your marketing Anyway, look, what can I build to MIT to or on a regular into truly, you miss it, and then you realize, Oh, I better put that back but I bet your experience with yourself and your clients is that you take you get to weigh things out if somebody's got kid but also you'll take things out of your business and realize my accurate here. When I walk into that house, sometimes men are on my p's and q's. I got to be fully suited with all my armor of tools and resources. So I know that I want to be the best dad that is not affected by that. No they are frustrated by all these other cluttering bull crap things around. And then I ended up taking it out on my kids. I end up saying the phenomenon then they really, really do what's the secret is it's what you're not doing? The secret is what you’re not doing.

Krista: That's exactly it. And there's say, well, I'll talk about it from the business in the home perspective, but one of them is that getting rid of some home makes it hard to love your family. Right because like you said, these messes drive us crazy and then we take it out on the people instead of taking out on the stuff and get rid of the pointless stuff that stuff doesn't have feelings that people do. The same is true in your dad. Same is true in our business like for moms and parents.

Dave: I watched a lot of Warren Buffett and Charlie Munger the last couple of months just trying to make myself more and more. I just listen to guys who have lived to be 90 and 98 and are so rich and so old that they don't give a shit anymore and they're just the only can be let's just at least go out there right now.  Look, I've sold them all. I've bought them all. In my 12 year career I've seen the gutters of the internet and I've seen the top of the mountain and you know what? I just choose to just not participate in any of it. You know, because what I've realized is all the glitz and glamor, all the fame all the you know the the just be the trash and the flat data before for for sorting out you might be many minutes late And what I needed to do was to reset and start over and do what I wanted to do what I own that season of st when going through a season of removing and decluttering and focusing on what's important and that is loving people using things and that's the same philosophy that we teach here legendary don't all emotional about your platform about a book about if they ticked you off or don't be like oh, did I do something other it's just an algorithm just on lunch been started their business support board made me step more or less supported as I'm doing something, not go to her and be like you know, a lot of support from you lately. Since I've been. You know, I mean, folks, if you can't walk, you can't sell your husband. You can't persuade and influence anyone else's golf. Is this the basics of like Buffett and Munger that's why I like the principles you're talking about. Not all the crap. The latest guru. We went through this pandemic. They're just you know, going into a classroom and teaching is an absolutely wonderful profession.. Wow. Where are you going with all this? And where do you add that your life would be if you hadn't started this?

Krista: I see myself continuing the way that I have already. Because it's so simple and I can sustain it that way. I will keep teaching and doing this but I want to branch off into teaching people how to organize their  lives. I love my work and I love motherhood. I think it's a great way to build sustainable families as well with flexibility. If you have a lot of kids who like child care, it's very difficult. Like if I can help other people start looking into an idea in their head of trouble for them. Maybe show them some steps along the way. I would love that. Like decluttering which is like to me I'm always like, I teach to declutter, and like that sounds weird. It's so much more than that. But I would have figured out some way to still do it through, you know, intimacy which was one of the things you know, shouldn't be a midwife should do, like midwife we are doing we are doulas and I'm going to tell you something they are life they changed our birth experience.

Dave: I remember being going with one of my plumber friends and we got down in the back of a of a takeout Chinese food restaurant that grease trap it overflowed down in a manhole and I had a I had a spiritual awakening you know as I was I had my boots in the down in the sewer and I'm I mean I'm in every thing under the sun. I realized that just wasn’t what I wanted to do with my life anymore.  Because the secret is, if you can figure out how to sell or coaching or events or be an affiliate marketer, and I just say those because that's what I teach. I don't know E-commerce. I don't know how long that's going to be around. Is it a female only group?

Krista: Dads are welcome. At the beginning when I first started. I kind of felt out the community to see like do you guys want dads? In here? Like what do you guys want and a little while everybody wanted it just moms because I had started working for friends and we were doing big things and then as it grew they wanted to get dad’s opinions on things and now there’s dad’s who want to do this and support the mothers in their lives.

Dave: We've had your information up so people know where to find your motherhood simplified Facebook group and then simplified. And hey, man, did you tell your husband I said hello even though you know he's not here and doesn't need to be part of this business. You're the sole face of it and the sole kind of operator. Is there anybody else who are you a solopreneur in this business kind of growing I had had a bit of a baby we can get some training

Krista: I’ve had people come in and do things but it’s been  robust and running to hire somebody. I want my husband to come in and do all the time because I'm like a man, and I need a lot of support from my dad.

Dave: Yeah, for sure. But you know, man wow. Never underestimate the power of speaking to both mothers and fathers and never underestimate your, your potential and I know you know that and you founders are mentioned as a way to work out but each journey is different and unique.

Krista: Yeah. There's so many more things we could talk about because this is kind of where we're at to with like, what are our like freedoms for this? Like, I want him in more. You know, I don't want to be somebody who's like, I'm going to spin. I don't want to do that.

Dave: Yeah, I will definitely follow up. I'd love to talk to you again. And yeah, be Legendary. Stay Legendary, and we'll talk to you soon. Okay, thanks. I see Christa. Alright my friends. What a powerful conversation, what a rule example of somebody's principles, and they're complicated. Instead of finding out how there's a guy named Dan Sullivan, another business consulting group and community called strategic he wrote a book called who not how and sometimes it's about finding out a lot of times it's final Who is the person who can help you? And and in that with that philosophy people become really valuable in you take a lot of the stress off of your own shoulders because you don't always need to find out the how that's one of the reasons why we can we have because we, we've happened to be the hoopoe, a lot of fun you know these are strategies that were more worked really, really I want to thank commodity simplified for coming on and delivering so much value today. It's really incredible. Speaking of if you're brand new, we've got some, we recently had a massive, you know, accomplishment on becoming the sixth fastest education company that's privately held in America. Have a great day be Legendary. We'll see you back here tomorrow for another episode at 10am. Eastern time, get out of here. Peace.

How To Go Viral Across Multiple Platforms

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Below is the transcription for this episode:

Dave:  What's going on guys this is Dave Sharpe. Welcome to Wake Up Legendary. I don't know about you but I need to wake up Legendary this morning because I woke up kind of average and that's not okay. But I got a guy this morning who's going to help us wake up legendary that's for sure. And I know he talked to him before so here's yet another person who you know you can go back in time and you can see, you know what they had to say before and kind of track their progress and yeah so RJ Welcome to the show brother once again.

RJ:Thanks for having me back. You're welcome and

Dave: You're welcome and you do have your coffee I have. I have mine about what happened on the boat.They've adopted that phrase I guess so good for them.

RJ:  And there's another really good one. I also sell merch on Amazon and one of my shirts says I'm really sorry for what I said. Honey I'm really sorry for what I said about the boat launch. You know? It's like chaos, you know? tests every marriage. So my wife and I go every time we go to watch this thing because it's big. We're like, you know, this is gonna be the best marriage test for us. When we are through. We laugh about it. And it's always something that happens but yeah,

RJ: for you that you have your wife out there and that you guys are you know, working on your marriage together and that way, Man, she's my rock. I'm not gonna I'm not gonna lie. She's my rock. 

Dave:  Me too, man. I can relate to that. I'm very grateful to have met a good person. You know, I've been listening to a lot of Warren Buffett and Charlie Munger tapes of audios and very boring annual meetings. Like yesterday I watched about two or three hours of their 2022 annual meeting and here it's just these two, you know, ones 91 ones 98 And they're just sitting there. Just no script. Same same thing that we do here. No scripting, no nothing. They get up in their sixth biggest company in the world or something. I mean, he's there. Berkshire owns a lot of apples and a lot of Coca Cola. I mean, they're big, but they just get up on stage and just kind of talk and answer questions and one thing that both of them say is that your life partner is a much bigger decision than any business decision that you'll ever make.

RJ: There's tiktoks in fact, I almost do what the guy the other day said exactly that, that decision, and I was married once before and without vilifying her in any way. To great kids out of that marriage. But, boy, I'm telling you, it took me 10 years to stick around. My wife sticks around for 10 years for me. I just said you know when I make a mistake, I'm okay with that. I just don't make that same mistake. And I'm as loyal as all dogs. None of that stuff, but she's finally like, it's been 10 years, man. Either just put a ring on this or lose it. I'm like, Well, okay, yeah. So I had to learn from that, you know, that whole thing and the best decision I've ever made. So 

Dave: Well marrying my wife was the best idea i had as well. And, and, you know, I think that for those of you out there who are like, you know, wanting your marriage or your relationship to improve or you're wanting that perfect person that soulmate, you're wondering when it's your turn to have somebody and there's a solution for you no matter what situation you're in. Yes, that is to raise your value and that is to keep your side of the street clean. And that is to focus 100% on you. Whether you are married or whether you are looking four years old and you're single, because if you raise your value and if you focus exclusively on your side of the street, what does that mean? That means your business or your Wow also not making people pay for you focusing on your business, right but it's on a hey, what are the best things any man can do is sneak out of the house, okay, and go to therapy.

RJ:  I find. It's like, if I can trim what I bring to the relationship and how I can handle mine. I don't have a whole lot of control over Dave. You know how this is a great segue into what we're going to be, you know, into this great business that we're in but I've been waiting my whole life to find affiliate marketing. I'm not kidding. It's like that button clicks just like every box check for me, right? Like I don't have to deal with customer service anymore. I don't have to. I just have to be super informative, and I've got to prove my point to people. I have to give them validity and their purchase in confidence. That's my job. To explain that 57 years old to your wife. I'm going to go on the internet. And I'm going to go on tiktok and Tell people about my life and little clips and I'm going to segue into the things that I believe in. And do you know what kind of life it takes to go there? I mean, because she knows I'm not going to drop the ball with my other stuff. She knows if let's say I had a really bad month or something. You know, I have my contracting company. I just picked up another couple jobs. I'm kind of let go of what's important to me. Go I have this is my main focus. And but for a lifetime, that's an NSL thing. With all the respect of my first wife, she didn't have that. That vision no matter how even if it didn't affect her financially, she couldn't handle the non predictability of it.

Dave:  I can only speak for a man or let me just speak for a man when a man takes care of his business and a wife or a partner can feel secure, that you're not going to drop your other responsibilities if you're gonna do this. Yes. That's what you just said. And I think no matter if your partner is a visionary or she's a non visionary, like my wife is my wife has no entrepreneurial thinker. She's not a she's not none of that. None of that. was happy at her job at a homeless shelter brother my wife was completely pissed at me. we would get in fights after she had quit that job, because I was like, quit your job and we'll come home and you know, and then she you know, when we when I would be an asshole she'd be like, I don't know why you asked me to quit my job. But here's my point is is that you said your wife knows that you're not going to drop the ball and the other things and I think if you're looking for your spouse's support, if you're looking to persuade and influence your spouse and get them on your on your, on your team number one, don't make you doing this business be something that she has to pay for or he has to pay for. Don't make it a burden to them. Because now all of a sudden you've started this new business and you're never around. You're always edgy. You're snapping Leave me alone, all this kind of stuff. What do you think in your family's mind that business is going to become a thing that's stealing my husband or stealing my dad? It's going to be an evil thing. So here's the magic, the magic to building a business and I didn't learn this until 10 years after I started the business. I did this dumb shit for a long time. I thought that my business was so important to what I was doing and I was making a lot of money. Personally, I made it made it fit my you know, I'm always walking around on the phone in the house and all this shit and I'm just dominating the space. But now what happens is now I don't even know my wife and I work together but I only want my kids to know that I do the business because I don't want it to burden them. See if something's in my life, and I and I'm saying this is going to be my freedom. But it's a burden to everybody else. Of course, they're not going to support me and they're gonna hate it. Right. And so I also have to learn how to grow up. If I'm going to do this thing that's not going to bring an immediate revenue then don't go quit in freaking your family out. 

RJ: I'll segue into my tick tock a few days you know, I all of a sudden gotten a lot of traction. I've got several videos with multiple million views. And not the ones that I thought that we're going to do millions of course. I'm getting hundreds of new followers a day, sometimes 1000s. And I got on yesterday and I set up a little studio here dude, you'd love it. I got this giant big screen. It's like actually six hours right? That's good and so not to wear my glasses. I got a 40 inch screen right here and I can show I can teach. I can say hey, my whole thing is I welcome anybody on there just to disprove me. I want to go on. I want you to test everything I say because when I got on here, a lot of people didn't tell me the truth. Right? Well, when I say things, that gal I know her name. names aren't so great for me but I know every GM or Brazilian. That's so fantastic. And you have no idea. She's just wonderful. And I said she was crushing it right? Yeah. And I'm on this. I'm on this Tech Talk, man. I got the slide going. People are just flooding in as follows . People are sending me stuff there. I've never even heard of it. I don't even know what that means. Like the ding ding dang diamonds and and all of a sudden I'm in the middle of this thing like rose from all chromogen really just talking Let's get you jacked out of this idea that your fear is going to protect you. Your fear is lying to you. Only true if you believe it right. If you believe if you believe you can't do something I'm not going to talk you out of it. You know? So anyways, I'm just jazzing it up and I'm like, I finally get it I finally end the vibe with this live thing. I'm going to do this three times a day because I'm like pennies from my next level with legendary. I'm losing things right and so I want to educate people. I want to get to this next place and all of a sudden it's just like literally shutting me off mid life. Like you're a bad person and you have done all these and then they send me a list of things I could have possibly done and with all due respect to them. I'm not as clear and just bad about them. I want to be accurate and constructive here. But after working seven months on this and now I'm becoming more omnipresent thanks to Matthew or actually Josh and you. I'm getting more and more but my main account is still TikTok and so I've never encountered anything where you're always in trouble and you have to prove your way out of trouble. You know what I'm saying? You were assumed guilty. You're already guilty. It's just with this. It could be this. This number of 1000 things that you did and I'm like, Just tell me the thing that I did and I won't do it

Dave:  Yeah, we're in a massive brawl. We're in explosion mode right now. I mean, everybody uses TikToks in explosion mode. Everybody's in explosion mode and it's they're just trying to keep up and figure out you got people on your live I think the thing with us marketers, they're there. Because the platform is being sensitive to people reporting stuff. I mean, ultimately, that's what's happening. That's why if you get an account flagged that's why that's why it's getting flagged because people are reporting it. And who knows what other technology may be once somebody reports it they go and they scan all the video and see it was it was a you would you would spell it out killing right. Maybe that was a word that I don't know. But I think for all of us, because these platforms are so sensitive. And because more than anything, I think that, you know, large masses do not respond well to motivation. They, they, they interpret motivation as somebody who's trying to scam them, right. Like you're trying to say it's okay, you can do it because there's there's something there's catch, and that's what I would say 99% of people think right 1% of people as you and I that's the people who respond to a message and are willing to you know, maybe it's more than one person willing to give somebody a chance or to look at it or we're open minded to business opportunities or whatever Have you ever noticed that the accounts that are just meme accounts and there's no inspirational content at all, though, they're just funny, and they're humorous, and sometimes they're a little bit negative. You know what I mean? They're almost self deprecating, and they're, you know, it's just these meme accounts. They just go crazy. And so I think the question is, you know, how can, how can we, how can we introduce our message to the masses in a way that, you know, maybe they'll, they'll receive it a little bit more, and I don't know what that is for each person. It's all about volumes, right? So it's turning the volume on maybe the humor, or turning up the volume on maybe, you know, on maybe pointing out the deficits of what you're doing right? So you add a little balance and not just make it look like it's all great right? But it's about the levels of volume of your message in what do you determine up and what do you need to turn down to to, you know, figure out this middle ground with with your audience, you know, where they you're not pleasing everybody, but you're also not you're also not getting you're also not triggering certain people to where they're like, I don't believe it. This is unbelievable. It must be a scam or something like that. And I'm not talking about you specifically But I do think overall, when we start marketing, we want to go out there and convince them to try to change everything and say you know Oh, you guys got to just see this. This is the best thing ever. What you're doing is stupid. Just look 20 years into the and that can be sometimes I think a little jarring for people and hard for them to believe. And so I think that that's another reason why the claims don't work. Big claims don't work. The masses don't believe them. But if you were to say look, here's a way to make an extra $20 A day online. The more we bring everything down to a really believable stay. Add a little bit of the tone down the inspirational motivational stuff. Tune Up the humor, tune up the storytelling stuff to eat. You know what I mean? I mean,

RJ:  Well, you want him to be able to digest it, right? Yes, there. What we forget is what I have forgotten in the past. You know, they're coming so many people are coming into this for the first time. And so, we're cumulative. You and I are already well, you're 1000 steps down the road I maybe 100 Okay, or 50 but what I sell or what I market I don't sell anything. I'm an affiliate marketer with validity, transparency, and free education. And if I might tell people Yeah, I because I'm pretty. So it's like, well, if other people are doing this, why can't you know why John can't kill papa Don's out there? Let's see here Mr. To use that word. I just use a lot of old school terminology and that's what I got to work on. But if he's out doing it, and these 15 year old kids don't want it. Why couldn’t I so what do they all do and where is the year comes to commercial for legendary marketing. I'm not being emotionally paid here, folks. A plus B equals C and it's all a simple man like me. One is I want you to just tell me, I don't. I don't want to have to go figure out someone else telling me the truth. So right now I've changed. You know, I used to do a lot of this stuff originally. That a lot of people do. You know you, I was excited that somebody did right and I have done pretty confident in that name. Because I've done everything man. I'm 12 years old. I've been in business my whole life. I've had several businesses. I've been

Dave: that is a mainstream term. Now. It is a term that people get side hustle like a mainstream term. It's not just it's not industry jargon anymore. 

RJ:  But now I just I want and so I'm borrowing from the information that I know and you should always speak what you know, if you if you don't know anything of the companies that you're recommending, or or, you know, don't don't let people think that you're associated with that company or if you're coming with information. I'm really careful about wanting to have a personal experience with that, just like my affiliates that the companies that I represent, I feel very strongly about. I feel very strongly about what they're after. I feel very strongly about Clickfunnels. And I could tell people 1000 reasons why. And I can tell them the history of the company. I can tell them about the owner of that company. And so when when you have that on your arm with that kind of information and you have a computer and a 40 inch screen behind it, you can just pull up let's go on. Let's go check it out. Yeah, because I thought it was just too good to be true. Well, it's not too good to be true for me. It's not good, too good to be true for the gal in Peru. It's not too good to be true for Josh. And so my job is to make them believe that they have that person inside okay. And what was such a mouthful five minutes ago, is most people won't do anything with this information. But if I can get them to hope in this situation with just a small investment. This teeny really didn't even see if that's something that might be right for them. It may kick their optimism for some other part of their life. That said, less than thinking well, people can do real things. 

Dave: Yeah, absolutely. Absolutely. We're never going to stop being haters and people who are envious. You know, Charlie Munger talks about envy and he's in Buffett to says it's the number one thing you should delete from your personality I envy you. You know what I mean? And I mean, he refers to seven deadly sins. And even though I think they're both agnostic, but just to kind of relate how important it is, it's like, you know, man, this this, this envy thing is a big deal. And that's all it is. I mean, somebody says, What are they flagging accounts on on any platform? Is because of envy. That's all it is. I mean, whether it's an envy of the person who's sitting in a cubicle somewhere, you know, who says, I don't like this video, that it's usually user generated haters, who or whatever. We don't really know but we don't really care to know because it's a game and you have to learn how to play the game. It's just like Buffett and that is making it absolutely unfair. It just obscene right now the money what good is it going to do for me to try to be envious about it or whatever. It's just it's or even. It's just a game to them. It's not even a it's just, it's like, it's like playing chess. It's like playing checkers. I don't want the poker chips but it's not like that at all. It's like playing chess. It's a game and you just have to strategically continue to build your, your, your machine, your digital real estate. And it can oftentimes be a game of Whack a Mole, unfortunately. I mean, they're in this digital world where you're creating a free account on a platform, you know, like Facebook or Instagram. You didn't pay for it. So don't complain. It's just you okay? Yeah, you posted a bunch of videos, but if you're smart, you save all those videos. And you now you have a 50 videos. Okay, you'll build an account on that account that pumps lots of traffic, but the truth is, even a tick tock account doesn't do you any good. If you have a million followers if you're not continuing to publish content, it doesn't matter if you lose the account or not. It's nailing the content. It's never in the content. It's learning how to create a marketing message or write a marketing message just like a comedian. It's learning to write a joke and deliver the joke and make people laugh. Well, this is learning to write an ad on Tik Tok. That's true, right? Because we are just writing stuff right on the screen. It's learning to write an ad and to publish that ad and to get people's attention. It is what a lot of people do. If your message works, it does not matter if you have zero followers anymore. It doesn't matter because if the message is good, and people respond to it, they're going to these platforms nowadays and are gonna push it out to more people. A follower count is not as important as just good content that gets pushed out. Sadly, it's not as important any more and I'd like you to talk about that. A little bit. We're titled here 50,000 flowers in 48 hours. I love and I hate these kinds of examples. I love them because I'm like, crazy look at it and I hate it because it might give a false expectation to a person that they're going to get a huge result and when they don't, then they get disappointed but that does tell us how the hell you did it

RJ:  I'll back up and I'm gonna address what you just said because I'm not envious of their success, meaning I want those good things for them. But even my boy ian, He's the one that talked me into doing this. Okay. And so, so it's hard not to compare your success with theirs and I've had I just, I'm thrilled. I'm doing well, still more inconsistent than I am when I'm building exactly what and I understand that but it's funny because I caught myself doing that. I'd go look at Amy or Phil and all these people that I really like. And it's like, well, how can mine not turn at the same as theirs and then I had to get back? Phil said it best. He said, I had to get rid of all that and I had to become a teacher. And that's my new role. I thought it would be a fun way to live your life so as far as the videos I'm at, I'm at that place where I want to go. One of my students if you're here, Cam Hi. Him and his wife have become I feel like I've known him like I've known him my whole life. We're kind of very similar people, with similar backgrounds. You know, and he just got his first commission the other day he just started and so it was just like casts you know, so proof of concept, but I'm at the point where after the Josh Smith, five day challenge and that just that changed my whole perspective. Omnipresence and and I had to do what he did and and see outside of myself and realize that these other platforms are places that I need to be for this reason. And then I see Stacy law, you know, I see Bob Hosek you know, I see all these people on multiple platforms, and I'm watching on my, I use ConvertKit, but I also use my Click Funnels a lot, and I go in there and now I'm on there every day and there's just all these leads and it's like, well, they couldn't be from all from Tik. Tok. It's this giant jump, right? It's from that Omnipresence and it's from these other places, and they may not be clicking me with likes. resonated with my message and they're coming in to find out more about what I'm talking about, which is my goal. Because the more people I get in the pipeline interested if I do my job correctly, and I take away their fear, and then there's, there's conversions there. And I'm not I'm not going to just focus on the money. Money's part of it. Yeah. But if I if I pull that focus on the off the money and because and don't people I want for you what I what I'm experiencing this, you know, and if you resonate with that, and you answer all their questions, there's certain people that aren't going to ever take a chance and might just like the idea of this people who buy the blueprints that feel that way that's which is crazy. So but by the time they get done with me, that's still there so they have to live with themselves in five years. And they'll go online. We're respectfully with all these people, and I understand they’re scared but I've been that way my whole life for three years. To make a profit in my contracting company. I had to work two jobs while I had my company, three years, and that's another explanation I could do. I could do it. I just do it the whole time. And when I try to explain to people as a business owner, you know, okay, one of my trucks is one of my trucks. If you just take out just to fill it up with gas, it is more than most of the items that you feature on this channel through legendary battle, an insurance bond licensing up and up and down, and you can get into this business and then you have payments on stuff every month. This is for almost nothing. And so it's your time and it's your time and your ability to just like you said, Exactly. Just continue to tweak things and bring your soul. who You are to that digital tweet, and never lie. And I found what you said is so true. A salesy stuff I just do, it's just a turn off. I know some of these people are making gazillions of dollars and I'd love to be there too, but when they openly see this 75k I made last month internet That's just too much for my brain and that's great. Now there's people that do it really effectively. a blogger, started a few years ago as a waiter and now he makes a lot of money on YouTube. And he's on the other platforms but he's really turned it into a machine and to the importance of what we're doing small, short, short form video. But the big ever evergreen which is is is really being implemented on YouTube and a blog and a play, play a blog, to where they can't shut me down rarely or to have a really hard time I can segue on know, and

Dave:  I want to Talk to you for a moment everybody just segwaying or really piggybacking on what you said about the long term because you were like, well, it took me three years in my I think you have a land unless I've done more than that. Okay, so yeah, it may have taken three years to turn a profit. But that doesn't mean you didn't make any money that time folks. This was not used by business owners. You probably still took a salary, right? I mean, it's not like you live homeless to pay yourself. Pay yourself right, people. Let's clarify. The business didn't make a profit. There's a difference between being an employee in your business and then the leftover profit at the end of the day.That's what I think. We really we really, I didn't even realize that it was like, Okay, I own a business. How do I treat myself in this business, especially as it starts to grow? And it's like, well, you treat yourself if you have a business like a landscaping business, or even if you want yourself in this business the same way you pay yourself, look at your salary or look at your living expenses. You pay yourself enough to be able to live but then the rest you have an option. Either leave it in the business, reinvest it, buy more equipment, in the case of landscapers, lawn equipment and mowers, things of that nature. So when you pull that job you don't like right you know, you don't like the guy who's you know, this is his first job. You got some equipment for this business because it's got such high, such low overhead and high profit margin potential. What I would recommend to everybody, right on, give you some actionable is look at what you would what you need from this business, not what you want. Not what you what you you know what you like, but what you need from this busy week, pay yourself that maybe it's 250 bucks, maybe it's $100 maybe you don't need anything, I don't know. But then you take the remainder. You take now you also need to assign each month, look at how much you made. Figure out what tax bracket you are putting in a separate bank account each month. Make sure you don't have a big tax bill at the end of the year. But after you've paid the business bank account, you've moved that money into your p&l. It's $200 you're just getting started $200 But $500 leftover from this week. I got a 200 dollars salary or my supplemental income but I got $500 left. This is where the magic happens. This is where the magic happens. So you take that $500 And you go and open up a Vanguard Index that tracks the total stock market. Don't take it to an investment planner who's going to charge you 2% of your total balance where they make money or not. Don't put it in Bitcoin. Don't do something else stupid. Go open up a bank card that tracks the entire stock market and just take half of that $500 And just put it away in the stock market in an index fund that you're going to let sit for the next 10 years. If you don't believe that's the best way to invest your money. In the stock. Then go listen to hours and hours of annual reports and annual meetings and audios from buffet and other people like I have right now. I can tell you that. Even the world says what I'm going to do and every single dollar and profit from Berkshire Hathaway goes to charity and the money that's leftover from my wife. They're putting in an index and they're just gonna leave it there for her because that's what I want done for her. So that's what you do. Now all of a sudden you got that $500 you split it in half you put 250 to a vanguard index fund that tracks the total stock market. This is not financial advice by the way. You listen to me your mind, bro.This is just what im doing im another high school dropout, not financial advice. But hey, and now even got $250 leftover inside of a damn business bank account in your business has got a little bit of cash and you know, you wanted to buy some some traffic or some advertising or you wanted to so it's like you got to learn how to operate inside of a business and maybe we'll do a training on the on the basics and fundamentals.A lot to learn and it's not as bad as it seems like everybody looks at a business and they hear things like this. Make a profit for three years and you start to see they really are good for you as boring and not good. And that's why we go to retail therapy. We just say fuck it I don't understand it anyways. To shopping and spend my money because that makes people feel better. Right? And or just stay in our current situation always looking for that next miracle. Well, it's kind of like the end of the movie and Dumb and Dumber. Walking down at night. Seeing that Jim Carrey and Jeff Dunham are walking down the highway at the end of the movie and they're like, Well, you know, but what an adventure and bustle of bikini babes comes riding down the highway and they go they open the door they go we looking for two guys to rub oil on us all insurance would you guys be interested or and they go you know what? Just back that way towards that town we just came from. There's a bunch of people that they're probably fine two good guys to help you out. Right. Okay.

RJ:  What you said is great and I'm glad you pulled that out. Because when it really is a leap of faith commitment. And so we all know there are different forms of religion in the world. There's different forms of self love. There's never been anybody's faith in them in a million years. But for me, my soul is connected. And so if I, I believe I say I'm going to do this thing. This thing that not a lot of people did. And I don't care what anybody says. And I don't care what the haters say, I don't care what the circumstances are. Like I said, I didn't make a profit for three years. You can't survive three years on credit. But I worked other jobs where it's that leap of faith and what happens with that in those three years is my options got better. And then you see the market like I do with markets like Matthew was what Dave was talking about that great. Click that little line between the lines, that little piece of meat that hangs in there, you know, I'm like that's what they were talking about. There's another inside business

Dave:is your landscaping business at a point to where if you wanted to sell it 

RJ:  Other people that see me at my age. I've had people because I have very enviable contracts with large Yeah, but I've pared down. I haven't had to even go out because I have wonderful people. Small company but I overpay them and Their problems aren't made up. These people say that's my only guarantee  Expect bad news. Yeah, I can help you fix it. A lot of people for obvious reasons in business. They don't. They don't trust their boss. The boss hasn't. They don't care about Worsham. All I know is I've met his dad in Georgia and as long as I've met his mom I know it's past as well. And it's unusual, I know. But no matter what the news is, we can deal with it. If we got\facts that we're dealing with, for obvious reasons, but that leap of faith is what gets you going and you and that's that mindset people. Just because we're all a mindset is faith in faith. You can do something, right? If you believe you say you can't. You're not gonna and if you believe I'm full of whatever because I'm telling you this work for me. And you're scared because I a lot of older people that are technically challenged. Moms 92 years old and she can just go and buy a well disordered iPad figured out that's the kind of person so you get one life. What are you gonna do just going to Robert park ? A lot of people's 401 k's are gone. You know, a lot of people's pensions, you know a lot of people are getting released, you know? He's like, my wife just got brain cancer. I just paid for my wife's brain cancer. Back then I got a heart attack and my job of 25 years let me go and, and you want to feel humbled by your reality, I don't have right. And so he's looking into believing and I'm just gonna give him an option when I find I find that if I am or they come to me and I want them I want them to go. I trust that dude. Because he tells me the truth. See what he Yeah, and and so that's all I'm gonna trust. And the upsell super straight. Video man. 

Dave: There's a great way to market and persuade. And it's to do exactly what you're saying. And it's what I also recognize in Warren Buffett. Right when I get obsessed with it, I really do get upset. I kind of all in full immersion, and I've done it with a couple of things over the last year to fully immersion on watches, the fishing, full Immersion Now on investing. Just because when you do something for me, there's no sense in doing it unless I have a chance to master it. There's no There's no sense in doing some of it. Because I'm first of all only going to do things that I'm interested in, not going to do anything but I'm not interested in is not right. Number two is if I prove that number two is if I'm interested in it and I want to get out of it. I'm not going to have acid. Why? Well, because I want to get the maximum out of it. And so I think with a lot of what talking about initially said how do you become really persuasive? Well, the way that you do it is you just totally, totally immerse yourself. In the world of whatever you're doing and this is how to get great at anything is just anything. You just fully immerse yourself in the end if you fully shelter the world meeting, if you want to be great at this coming listen to these shows because I promise you after 90 days, you will be talking shit. Like it's like it's second nature, personally. Yeah. And here's the other thing. It's going out, it's teaching but then it's not being afraid to just give somebody a call to action. And Warren Buffett and I had originally brought him up because I said I've been fully immersed in this and really what I noticed after listening and watching for example you see it in the annual meeting, we got 12,000 of his own shareholder is in the room and he and Charlie are sitting up with another A couple of old dudes and chairs. And he's up there he's talking about, you know, their $5 billion investment but he's also given updates about how much he See's Candies are selling out there in the hallway. Like let me break records and that's a company that Berkshire owns, See's Candy, just just a good business they own and he's given. He's like, hey, we'll go we got three minutes left out there so rapidly again, but then, but then he does three hours of just value value. But you know there's one out there in the you know, convention center boats and all the other businesses that he owns they've got tables and things set up out there. This is smart, deliver slow to value so honest, you said honest. He's so honest. No, no, no swindling, no horseshit answers. Always blunt facts no bullshit and I'm telling you man, I'm starting to communicate left because my wife demanded from me because I was this. Then I'd always have a marketing pitch. And she's like, look, but buffet. But you're saying rj  is not just true for you It is also true for successful people in the world, how they operate, and how they influence and persuade and become teach deliver value be honest as shit, I mean, totally honest. But then not be afraid to give a call to action.

RJ: That's just a mouthful on its end. It's exactly true. Look at perhaps the most successful affiliate marketer in the world Oprah seriously. And this is a quote. This is a quote from her that I'll never forget. When she started buying them and liked three of them and, and then they started to do really, really well. And that was what they said, Well, how can you be so effective? They're all different news, your own she's got like blind. All these things are proving. But she goes and we'll find something to do . I might as well be the best at it. Because just like what you just said this massive focus and not being afraid of letting the information about it not just putting your blinders on. And I understand the importance of focus because I'm all over the treasure. But not only to to sell that space and say yeah, I am a student here and I'm gonna learn this I'm going to learn from the best people all all the all the everybody with the giant brands, you know, Warren Buffett includes and Warren is talking to him like like, I know him like I'm going to call him tomorrow, right? All my videos, you'll see him, you'll see Warren quotes everywhere. And I think to add to what you said is provable honesty. So not to believe me, but if you're down I want you to be able to get down with our conversation and call BS and go Let's check this out. 

Dave: Yeah, that's why I love these interviews. It's like Go Go look at what he said. You know, it's kind of like it's kind of like I take the position of I'm not the magic man. I'm just showing You magic. And that's what we have. Truth is not magic. I'm a part of the magic. I'm a part of it. And if this wouldn't work with you literally work without a guest. If I just came here and most doesn't like most content you need to bring in other people you know what I mean? Like Oprah. Oprah did exactly what you did and exactly what I did and exactly what all of us are doing, which is she built a personal brand in Gmail. That's what she did for us. She had a tiktok channel that just happened to be channel eight, right, but back then that was one tiktok. That was the only place to create. Nowadays, everybody's got to open that. Okay, so there's lots of Oprah's out there as little jewels in as powerful and 20 years as Oprah is right now. It's just a fact. But Oprah just created streams with business. She just said Oprah Winfrey Incorporated is the business and there's the TV show. There's the magazines and there's multiple streams of income within the same business under the same brand. And it's the same exact thing that any one of us can do with the core four because that's mainly what she's working with as well as coaching and events. I mean, the content as her strategy it’s what we do just kind of on a larger scale and a more full scale. 

RJ: Luckily what we do just kind of on a larger scale in a more commercial scale, well I use wake up live as a lot of us are now. Amy, Phil. Because it is such a special thing, this is really a special thing. And I learned all my industry jargon from it right? Sometimes you guys say stuff and what the hell's that? You know, I know what SEO is but there's a few guys that I had. That's like oh well now I know the industry term for that. People that are new here right now, it's like what short form is long form? What's the difference? What do you need this for? Why did YouTube pay? So when you get into an industry and you start to master it, you see the areas of oversight and she could not get that view about climbing a pretty big mountain. So she's halfway up and she's just so over that next mountain right and she's like, Oh, that's that's something nobody else got to see. I had to climb this and believe in myself enough to see that opportunity. And then she has some extra data. 

Dave: This woman was perfectly able to get up there and see that there's other people up there that she didn't know were there and they're kind of like hey, yes, it was you're going to tell the story. I didn't want to interrupt but I've had that thought because I mean you're even climbing up and it's like, I don't really know where I'm going but then you kind of get up there and then a bunch of other people up there chillin like that's a great what's up? It's true. Because for me, for me, it's like, what a lot of people don't understand while they're out buying, you know, all searching for the perfect mentor and all this kind of stuff and thinking that you know, somebody else is going to be their Savior. It's like, look, man it's like, if you're religious, like you stated you are you've already got a savior. You don't need it. You don't need somebody on this earth to see what I'm saying? So it's like it's like, it's like you if you're agnostic or atheist, then you certainly don't believe in a savior right? So it's like you don't stop treating human beings like they're gonna be your guru or your or the person who you've always been looking for. It's like a lot of it you have to get out there and just, you know, immerse yourself in it and learn as you go and show up to the calls like you're saying, and learn the jargon. 90 days in you will know, so much more than you could ever imagine. And then and then you might be saying, well, I don't feel like that yet. Well give it another 90 days. I'm not saying 90 years. Most of us can't sit still and do the same thing for 90 days consistently. And we just simply complain about the results that we don't get from what we didn't do and we do that about our marriage. We do that about our business. We do that about our job. We complain about our job as if our boss or something owes us something. And that's just not how capitalism works. You know, it's not written in the fine print of capitalism or the large print that you know, you should be overpaid or, or recognized to a certain degree or anything like that. It's about commerce, value, and transactions. And so, you know, this, I think, a lot of this like with Warren's investing principles, it's just you got to learn to cut out the noise. You got to learn to stop looking for the secret you got to learn to stop, you know, chasing the, you know, the beautiful dragging into the alley and then it turns around and can bite your head off. You know, you got to stop getting caught up with people in their private message thinking that you're gonna get some inside scoop. Yeah, you're gonna get an inside scoop. They're gonna take the big scoop out of your wallet. You know, it's like, it's like I gotta stop always looking for the shortcut and realize that work is the shortcut. Just doing the work is the shortcut, and within just a short period of time, and by short, I mean, you know, a couple of years to, for me, it's been 10 years, I have accumulated more stuff. I have made more money. I have way more than I want or need. And I'm grateful for everything that I have. But my point is, is that if you stop obsessing about the you know did I make a penny today and work or did I lose you know, all that you we step over dollars to pick up dimes all the time.

RJ: And we look to avoid the work to find and we work harder trying to avoid the work. It is the reason you want to get a shift in perspective. The reason why I'm focused is not because I'm any different than anybody else. It's going to be the way that I do something when I do it. I do it all in. So for me, for me what I've learned about myself is I've started enough shit and didn't finish that now, I don't even bother looking at anything.

Dave: Just nothing, because I know how much work it's going to take to succeed. If I wanted to do that thing. And, um, I just know that I don't have time to pursue that right now. And what I'm doing, I've made a decision that this is the path that I'm following, and it's exhausting to chase rabbits into holes. It's just exhausting. I don't have time to do it anymore. You know, I don't have time to sit through somebody's bullshit sales pitch. And I got one coming up today. It's like, I gotta you know, I gotta get sit on the phone with an investment guy who I'm probably not going to use, but he's going to tell me how much better investing in a diversified portfolio in pain was 1% to like, look, it's like okay, why am I doing this what I know that the best place for my money is just continuing to buy rental properties like I'm doing in stock and my money away in index funds, insane focus on cash flow in my business. That's what my focus needs to be not on all these other distractions because not only you RJ, but me too. Can go down a rabbit hole, but I think I've burned myself enough that I know I'm not going to follow through with the majority of things that I start. So why even started, why not just pour all of that was the thing that changed my marriage too. It was like for so many years, I wasn't sure that I wanted to commit. So I always had this little piece of my brain that was just like, I don't know, I don't know if I really want to commit and you know what? It killed my ability to to get all the things that I want, getting laid getting paid all that right, because you're not going to be romantic when she senses that and you're not going to be fully making the most money because your heads not fully in the game and you don't feel supported by your spouse. And so I was at a disadvantage for years because of my own inability to just say, Look, everything I have and I need is right here. I just need to get everything out of it. I need to stop eating out of a trash can. When I have T bone steak right here at home. You see what I'm saying? And that's a metaphor, right? Mentally eating out of the garbage can while I'm going to travel the world spread my seat. This is a male thought. I'm just telling you real shit. But my urge changed what I just committed. And I said, Look, I have everything. I don't even know the potential of this marriage. I've not even scratched because of my inability to commit. And because of her in your business it is the same thing. Your business is an entity that sits there that says I will go as hard as you want to go. But most of us just never commit because we always have that piece that's like, I don't really want to commit or maybe this rabbit hole over here or Maine or whatever. But I shared this yesterday and then I'll give you the final thought and we'll wrap up. Bill Bill Gates. I think Monger was there with Buffett we're all sitting at a table. Gates ‘ dad asked what's the number one thing you guys would attribute to your success, all three of them at one time immediately said focus.

RJ: What I hope not. It's going to be hard to follow up on that but I'm gonna add to it. If somebody went to my tip well, it's on my TikTok. I put it on one of my personal accounts and grew legs because it resonates with so many people. And Phillips was a world famous football coach, right? And he said, you know people felt we're all going to fail. He goes That's perfectly fine. He goes you only start failing when you start blaming other people for your failure. That's when you fail. I wish I could claim it as my own, but it just resonates with so many people and makes a difference.

Dave: Can you say that again? I just want to make sure that I heard that so clearly. I mean coming around and he's got all of his you know football abilities. He just said you people make mistakes all the time. He continues to make them, he said but you're only a failure when you start blaming other people for your demise. Just goes back on you, you know, what are you gonna do? These are obstacles man, what you get one line and it could end tomorrow. And it becomes very evident when you're 57 and you have people dropping or I'm in charge of I've got all these friends for 30,40,50 years I've lost several. And their lesson to me is I gotta pack these guys around with me because I live in for them now too and they'd love to be here. They'd love to have an argument with their wife again. They'd love to be able to have a challenge and maybe start something new. My thing that hit me up several weeks ago is my job is to get them to believe in their life again. That's my I'm a digital marketer, affiliate marketer whatever title you want to get me to sign. I'm going to tell you the truth. Dave: Nobody's getting out of this son of a bitch alive. I can promise you that. 

RJ: But there's an ER nurse specialized in death and it was on one of my one of my tech talks and she said and she compiled this information for years and years and years and years. Every single person with very few exceptions on their deathbed is I really wish I would have taken a chance on myself and pursue the thing that I really want out of my life. And so my job is to say hey, you know I've failed a ton in my life. I went to five different colleges and I'm not a doctor, okay? I was chasing girls. And it's just that simple. I didn't want to grow up. And so I made mistakes, and I've learned from those mistakes. And if you still got a live like the beauty of this business, I just wanted to talk about this. You could be handicapped, you could have you know, depression and things that you deal with mentally you know, it's a big part of that a lot of us are struggling right now, right? If you can just get the strength to go in front of your computer and learn a few things and do a few things on your own. I don't know of any other way that you could use this tool and make your life better. It's accessible. That's what I love about it to everyone doesn't matter what your color is doesn't matter what your sex is doesn't matter what your faith is. It's accessible so my job is to make them believe and even if they don't do this I want them to believe in themselves enough to try something. That's my job. Well, it's a great mission and a degree of focus to have.

Dave: It is also a great therapeutic mission. That for me, I believe being in the state of mind in the state of heart that I am every day in this business, which is not something that a lot of us really put a lot of value on. Right it's like we complain like a son of a bitch about how toxic we feel at our job. But then when we get in our business, we don't give it enough credit for how it can make us feel or how we do feel like what you just said you gave it credit for, but I want to give it some credit. Because I realized that I haven't done that over the past 10 years a lot. But the truth is, I believe that this business has added to my life expectancy because I'm actually happy as hell every day and I'm not in toxic you know resentment. I'm not feeling dominated or controlled by anybody. I actually believe as I work in a space with my wife every day. 

RJ: Yeah, I mean, and I get I'm working from home in my in actually a second home. So it's even like a dream. And I just could look at what I mean. It's just a really I think is going to add to my life expectancy because you're my how long I live because I just I could see myself sort of like I see Buffett and Munger at 9196 or eight or whatever he is to end up on that table still working. I can see my now I can't see myself continuing to sit stand at a Walmart door or cashier or down to my knees installing tile or any of this other stuff. But I can see myself as a crusty old man. Still talking shit on the internet. If they stop motivating and teaching, you know what I mean? If they stop talking tomorrow and stop teaching tomorrow. Do you see the twinkle in Warren Buffett's when he talks about what he's built? It's just captivating. It's humble. The money Yeah, that's that's become a big that's maybe that's the result. If you would have made a fraction as much he'd still be on there and be just as excited about it. And he lives in the same house that he had with his wife that he bought in the 60s. He's a philanthropist. He's a guy. My dad just died at 94 and he had the same exact sparkling as if you don't have something that you can go to if I'm if I never made a gazillion dollars.

I would do this business work because of how it makes me feel and the fact that I don't have a boss. And that complaining is a disease and I and I've caught that terminology out of my vernacular because it gives it power. And all complaining is an excuse not to do something about your situation. And so when I asked my friend about a good friend that I've known since second grade, and he's big on excuses, and so I finally just in a very gentle, loving way so well, you know the best revenge is living well, what are you doing? To make your life better? 

Dave: And it's it's pretty dysfunctional situation. I'll admit it. Yeah, well, we all do have either a vision or a potential to have a dysfunctional situation or had one in the past and learn how to set boundaries or cut people out and I think that's being honest with what you're talking about. And saying what you mean and mean what you say and not being mean when you say it is what what a gift that both therapy and my recovery and this business has really taught me how to how to be honest with people like you're talking about not be afraid of the truth don't be afraid to give honest feedback. And also I'm it's been an age thing. Both those tools with me growing older have made me be much more on purpose with even who I'm spending time around. So knock has been spending time around somebody without being honest. I love that. And that is really what a friend is, isn't it? And it's also if I'm going to be of service to anybody here each morning or in this community. It's by that honestly I call it care for entation because I don't want to walk around confronting everybody, but it's very way it's like people with their own, you know, with their own with their own stuff just by sharing my own stuff. You know what I mean? Like that's the best way that I've found and I love doing it via video because I don't have to like one-on-one stuff. It's better to do it on video to let people listen and let it sink in. Yeah, rather than being in their face. I've even, you know, obviously it's such a great characteristic to be honest with people and to do it in a caring way. You might be the only friend in their world who's doing that and you also might be the only person in their world Argenta you might be the only person in a lot of your audience and followers' world who's being honest with them the way that you'd be honest as well. Never underestimate the impact that we can have in our followers' lives. 

RJ: I don't care about someone if someone has shown me over and over that they want to be frustrated but I love them anyways, let's say they're my family members or people that are close to me and I see something that's a pattern in their life and I expect it from them to me, too. If you really love me as a friend, as a partner, whatever. And you see me suffering all the time. It's your obligation. I feel gently that it's not easy to have those conversations. But if you love them, you're willing to have that and then they can do what they want with it. I have a friend that's dying because he has a real addiction. And his hips are gone. Everything was going all of us love him. He's the most magnanimous, wonderful person you'll ever meet. He has this addiction to food that you're and his prognosis is horrible. And we're all fighting with it right now. We've all told him but the only way I can function now if something God forbid, you know does happen with him is I gave it I put the bat out there and look at it because I love that person and I had that difficult conversation. And so now he knows where I'm out. We've tried to get him help. You can only lead a horse to water. And so if I don't, if I don't care about somebody at all, I'm not gonna say anything you know, if there's people that are divisive or mean or that's part of their there, they're just not ready to hear it yet. I really care about and I want to convey that to the people that are on here because I hear people like that guy with his cancer story, his wife and all these all these things. You know that that guy is looking for a ray of sunshine to live. I hope I can give them just a little bit of hope that doesn't have to be with legendary or Click Funnels or meaning. 

Dave: He may take that up and start you know, building something out of his garage that he's always wanting to build or and sell you know, or let me share a maybe have a similar story. And then we really will wrap up. It's not a long story. It's just one day I was at an event we were hosting. And this was a long time ago. Back in 2013. Or so I was hosting an event and this is before legendary doing courses coaching and events back then as well. But there was a guy we were at an event and a guy stood up and totally blindsided me. The man said you know he was sharing and he said look, I was driving down the road. And I worked at a hospital and was on my way with a bag full of medication and I was gonna I was gonna, you know, I was gonna end it all. He said I got a flat tire. And as I was sitting there waiting for help to arrive, put in an audio of you. He was speaking to me. And he said in that audio, something that you said made me decide that I didn't want to go home and do that. And today, you know I stand here in front of you with X result x result x result. And of course I'm here to share and it hasn't happened a lot of times, you know what I mean? That is that impactful, like, serious of a situation. But, I mean I've had a lot of that's inspiring and you know, I've heard a lot of things but that was really, really a powerful one to hear. And so, we never know man how what we say and what we do, is going to impact somebody and as, as human beings who communicate with each other through words through body language through looks that are not genuinely wanting to help somebody genuinely wanting to produce some content because you you think it will be helpful share you'll give a call to action at the end but you're not doing it because you think that that one video is going to make you rich. It's just a contribution to the value that you're delivering to people because you want to do it you know, you want to win and we help people. And I think for me the results of that strategy. The results of what we're talking about. This whole episode has been about which is really ultimately how you, you know gained all these followers in 48 hours and you've lost the account you built it back you're just you're you're you're you're you're you're building the business because the business is not an account for you. The business is your message the business is you have lots of pieces of the business is your email address all these things but ultimately the business is your message who you are your brand and the fact that people are impacted by what you're doing and what you're saying. And then it's not just a bait and switch. It's not just a hey, here's some shitty video that I and I hope you click it I hope you buy why are people buying? That's just not how any commerce works. And we sit and we see it in the group. It's like I've you know, people are clicking the link but they're not buying it. It's like, well, people don't just you know, it takes it takes a certain amount of effort and contribution and also I have to if if I have a selfless in a selfish meter, if my selfish meters all the way up and I selfless meters all the way down not gonna make any money back here that bullshit we all have a our whole life. We're walking lie detectors like meat fighters, man.

RJ: And when you hear that, hear bullshit. Right? And when I was conveying stuff when I first started making, I thought, well, things were true, but I didn't experience them. So I just felt like I was bullshit, that imposter syndrome. So it's like I'm going to talk about this stuff. I really, really know and I'm going to convey my heart to their heart and then they can make a decision and if they can come back later I'm gonna say the same messages and I'm gonna say them honestly and clearly. And we all hear it.

Dave:  And some of these kids I know are making a gazillion dollars, you know, but I get on there and then my stomach just turns. It's like, dude, well, there's a power in them hearing a consistent message and I hope that's what makeup legend is because you might be entertained by the antics or being authentic and that's fine. I'm just being myself. Whatever the comments are. But the truth is what we're teaching here is basic principles. It's really solid foundational stuff that works in pretty much any industry without even getting into the specifics, at least not in this conversation. Right and, and so it's it's a no it's yeah, these are timeless principles and they work I've said this on other shows. What we're talking about today is just really trying to care about people and really pour value into them. While not being afraid to give a call to action is the same skill set in it's really communication skills and people skills is really what it is. And Warren Buffett said that you can increase college students and people how many times he's been asked what's the best stock to pick? His answer to that is the best investment you can make. And if you simply improve your communication skills, you can increase the money that you bring in by 50% Just by talking to college kids. So just by focusing on communication. So while everybody's looking for the magic button, and some of us have looked for that for 51 years, I know people in this industry who have been buying, you know, make money quick, you know systems and all this bullshit for 20 years and all this stuff get rich quick, where's the easy button? But man, it's sticking to the basics. It's sticky the big six and not leaving them. And that's what's hard. It's not hard to be assessed. The entrepreneur, it's not hard to do what I do every day. The reason why people can't do it is because they're not willing to do it consistently. And if you look at the notes, you go back to look at the very first one in March of 2020. And I know that's when we started because that's when you know the world is going crazy. And as I moved my decision was gotta go in not. This is another Warren Buffett thing when everybody's afraid, be bold. Okay, so everybody was freaking out and my move the words that matter in your business, all this other shit that you do 99% stuff doesn't matter. The big decision. So in March of 2020 we were doing a daily show, but I wasn't active in it. And so I said, I'm gonna be activated because nobody's doing that. Nobody's got their guy. You know whoever the all knowing who you're paying $50,000 to touch the throat. He ain't getting out and talking shit every day. So I said let me get out there and talk shit and just teach in just tell stories every day to let them see years of me talking. And at first, I didn't think that if we didn't look that far into the future. But here we are two half years later, and it's not that this show is great or anything like that. It's great, but it's great because it's been going for so long. That's what's great about it's great that there's a history it's great that it's something that you can look back on with Berkshire Hathaway's you can open up their annual report and read and you can see 30 years of investment results and how he's beat the market with you know, 30% compounds versus 10% annual comp. I mean it's but how did he do the same way that I've done it the same way but he's just successful like Oprah is over time, the same way the interest compounds and it does go Google investment calculator. And put it in the 250 that I said earlier, times 10%. You're gonna contribute that every month and see what that is at the end of 20 years with 10% compounding interest. It's insane because of the phenomenon of compounding. Now success is the same way success in businesses is the same way the phenomenon of compound. The compounding phenomenon happens the same way in business where as you do something long enough, it begins to compound and pick up momentum. It's something that you can't explain. It. It's hard to tell people by telling all of you right now that it happens, but it's hard for you to hear. Because hindsight is always 2020. It's hard for us to look into the future and imagine or trust or any of us can only understand what's right in front of us. But look at what others have done with that simple role of consistency and simplicity. Look at what I've produced Warren Buffett bought his first stock at 11 years old. The reason why he has a net worth of 60 billion is not big or whatever it is, is not because he's a brilliant investor. It's because he's been more patient because he's been put because he's not Charlie's. And there's three things that an investor needs. I can't remember the first two, they're very basic, but the last one is rational. You have to have rationale. Because when the market dips, you can't freak out and sell you have to hold for a long time. So the same thing that happens in a business when I lose an account or a video doesn't go viral or whatever that happens. It's the same thing with an investor with Warren. If he would have sold he'd be another Tom, Dick or Harry living in a basic neighborhood in Omaha, Nebraska, not the Oracle of Omaha, but because he used the basic principle of making a decision today to quit. Let's put that off to tomorrow. And let's just ride this one out. Let's keep doing what we're supposed to be doing what we've been doing. Let's just keep doing it. Let's ride it out, let's say and guess what in 2022 He's 91 years old, got more money than God himself. You know, and he's honest about it. He can be honest about it because there's no tricks. No.

RJ: Well I know we're wrapping up here being here I'm I've got a couple I've got a backup account which is my side hustle.do my main account I changed the name it's learning earn with RJ on TikTok be up there on with RJ I think we had some people try to get that. And it didn't. Well, I'm currently dealing with Jeff doc. So I've got two accounts. That one's got about 56,000 on it and I think this one's got a few 1000 But I'll be back on you'll see me you can't get rid of me. I'm gonna be omnipresent. You see me on tick tock. I'll be on Facebook real.

Dave: Oh, hey, well, we'll hopefully have you back on the show here in a very short period of time. I love talking to you. But I have to make sure I don't schedule anything within an hour and a half because for Christmas sake we sit here and talk for you. No, absolutely. It's what we've been doing for 90 minutes feels like nine minutes so Hey, take care out here. We've just lifted the game out for you right now. Give me so much game in 90 minutes. It's unbelievable. Because that's the name of the game. It's about delivering value and making an investment. That investment will come back tenfold. It will come back tenfold. So a lot of games today that were laid out take it, deploy it, implement it, use it. Really appreciate each one of you and not because you're buying stuff from us or even because who you are, because who you are. I like to have friends. And a lot of you have become great friends of mine are people that I see your names here every day. I love it. I love it. I met a lot of you. I just wanted to give you a little shout out and just let you know that you're appreciated enough. And yeah, use it because I know it's free. The show is for you right so sometimes when we don't pay attention, this stuff man is like really just shit. It's the good shit.

And it's such a difficult thing to avoid these shiny objects and these people who try to, you know, try to look all successful on social media and try to lure you in and it's like, you know what, man? Stick to the basics, just stick to the principles and play the long game and this will work out way better than you can ever imagine. Trying to find some shortcut. So anyways, Darius Good to see you too, man. Another guy that I've met at the events and mastermind and a man just appreciate all you so have a great week and I think pricing. See back here on Monday for another episode. We'll have another great guest on Monday. And yeah, remember we're going to be coming out with some new some, some more announcements about some more. We're all going to be getting awards and maybe even some spots in some upcoming magazines who we don't want. We don't want to jinx yourself but there's a lot of cool things that people are starting to pick up on. Legendary Marketer was the 63rd fastest growing privately held education company in America last year, 63rd fastest is privately held by the Inc 5000. We were part of the Inc 5000 fastest held company so you know we're of course going to talk about that and remind everybody that it's just a trend. This is the way that the market is moving. And you know, I was here 10 years ago and a lot of people work from home and all those terms were taboo. It was like you know what you mean, what happened in 2020 and 2021 changed everything and now people want to be home they want to stay home they're used to watching content on the internet and will go live on social media. So this new way that we're doing business and we want to learn and we want to shop and you combine it with these timeless principles that we're talking about almost every day here on the show, and you don't need to chase snakes down a hole anymore. You don't need to be curious. And I even laid out just the really simple kind of way in which I view investing today, not investment advice of course, but the way I view investing, it all boils down to simplicity. And if you can't understand it or explain it, don't do it. And if somebody can't explain it to you in simple terms, don't do it. Don't even waste your time on it. Right? Don't even waste your time on it. Just stay focused on the simple stuff that you can see that works you know that works. And magical outcomes and magical things are like living for the lotto and never hitting it. You know what I mean? I think the outcasts group said that living for the lotto never hit it. And it's like it's true. A lot of people live for the lotto and everything they do they just want to hit the jackpot and when they don't it's like ah, such a disappointment or must be a scam or there must be something wrong with me. There's nothing wrong with you. Just looking for like the jackpot, that easy button and if you just transition just a little bit just committing to be here for the long term your business and your brand not literally or your business and commit to that to the long term and somebody here for the next year with our make a dime or not because I'm just gonna go out and build and build my reputation and build my audience. You will, I think you'll be surprised by the result. I can't promise any results and quite frankly, I don't want to. I mean, there's enough stuff that's around us. I don't need to. I don't need to make a bunch of big lumps saying oh, this is gonna happen for sure because honestly, I don't know that that's gonna happen for sure for you. But my experience is that 99% of people can't follow through and do something consistently for 90 days.  So that's the first hurdle is actually picking something you can do something in 90 days is not going to do it. I'm just using that as an example. I usually ask people how long are you willing to commit to building your business before you quit or decide to do something different? How long are you willing to commit to building your business sustain focused on exactly what you're doing right now before you decide to quit? Or get distracted and do something else? How long are you willing to commit to just that? That's a hard question to ask or answer, you know, is how long am I willing to commit before I quit or or or deviate? Well a year is what I would suggest. And you might say, well, what am I doing? Well, if you want to create multiple streams of income, multiple streams of income all fine, you can create multiple streams of income from the same business, right? We all have that inside blueprints. The fishing formula, okay. A lot of you if you can go back I just updated the day five business plan class in the challenge. Go through and watch that again. There's a lot of great information right in that day five classes create multiple streams of insane business. I want to leave you with that question. RJ dropped so much value in this was an incredibly long episode. And how long are you willing to commit to this before quitting or waiting to do something else? And that's an important question and something for you to think about. Because unless you commit to something, for the long term, no investment strategy is going to work for the short term. No, no, no business strategy is going to work for the short term. I mean, you might make a buck or two, but it's not going to bring the result. Big compounding results in an extended period of time. That's anything that's a relationship. That's anything you know, sure. You might make a quick cash grab here and there and you can do that anyways. I mean, if there's a bag, you grab that fine, but how long are you willing to commit to this before? You quit or deviate is an important question. And so many other nuggets go back to listen to this throughout the weekend. We'll see you back here for another episode. And on another episode on Monday, get outta here peace.

The Biggest Affiliate Marketing Tip

Below is the transcription for this episode:

Dave:  Hey, what is going on My friends I am Dave Sharpe this is Wake Up Legendary. Let me turn my music down in the background unless you guys want to. Okay, we'll leave it on the low, low background. I think we need to be fully focused here on this message from Michael this morning. I'm excited. I'm excited to hear from this gentleman he was on before okay with Matt so once again we have another guest who you can go back in time and you can see their journey and kind of track their progress. I think that is one of the coolest things. So anyways, help me welcome Michael to the show. Hey, brother. How are you?

Michael:  Hey, man, I'm good. Thank you for having me here

Dave:  again. Absolutely. Man. You met with Matt last time. And now you're meeting with me? How long ago was that that you were on before with Matt?

Michael:  I think it was in January.

Dave:  Okay. Okay. And how long have you actually been involved with legendary?

Michael:  I found it for the first time in August last year. And but really take action in November, December. 

Dave:  So what were you looking for when you were looking for legendary what was missing from your life and what attracted you to want to start going through our challenge and learning these skills?

Michael:  For me, it was probably the way I found it legendary. I found legendary through Andrei German, Jewish and we kind of have the same background. I'm a restaurant manager here too. And I'm missing the time with my family, my kids. And this is my main reason to give everything I have to get more time with them. Yeah, and

Dave:  you're aware right now you're living in Germany.

Michael: Yeah, in Germany.

Dave:  Okay. Wow. Wow. That's a really really cool man to end you look like you've your dress just like a lot of guys in America. You got a cap on New York. I mean, I wouldn't have thought this I mean, I had to get a haircut because I was so great. I thought my God my wife said I'm getting grandpa vibes from you over there. So. So what happened when you started going through the challenge and then you actually started picking up the skills in real life? I mean, did you think hey, I can do this or what were your initial thoughts when you started going through the challenge?

Michael: At first I was not sure what I could expect. But after a few days, weeks for exit as I started in November, completely, I understand that it's not. You don't have to be a professor or doctor to understand everything that's going on. And that I can do this pretty well 

Dave:  Yeah, Andre is a great example and also somebody who's from a different country than America which I'm American I'm I'm speaking clearly I'm you know, when you watch a video of me, you can tell I'm probably from America. I don't have a you know, I don't have a German accent or peruvian accent or anything like that. So I would think that if you're from a different country like Germany, the first thing you might think is can I actually do this if I'm not American? Is

Michael:  That thought that went through your head? It was the biggest problem. Also for many people I spoke to is the language barrier. Yeah. For me in Germany, I have in the radius of 1000 kilometers, eight different languages. So many people I talk to, not sure if they can do it in English or in America as well. Wherever it is because it is clear for me, if I do it in English, I will reach more people and I will do it in German, because it's limited by the language barrier. So it's kind of the first step to take them.

Dave:  Now, do you think that's also true in every niche though? Do you think that that, that working in the English market, let's say if you were doing something in weight loss, or you're doing something in you know, diabetes, you had some sort of an e book or a course or something that you were selling to people to help them with something in the health niche Do you think that would also be true to target the English market versus the German market?

Michael:  Not really, because I think the educational part is understanding. If you don't understand it right, on your own in English, you can not translate it into your own language. And that's the big problem. I think, if you work in the MMO niche, so many people don't get that right and

Dave:  Yeah, and then make money online is what Michaels refers to when he says MMO so you know some of the jargon, the industry jargon in it, but this was your first kind of online business that you've you've done or was it? It was it was your first

Michael:  It was my first time seeing everything. As I scroll on tick tock and I Yeah, though everybody knows the last two years weren't good for the hospitality guys. In Germany, for example, we got closed many months or restaurants. And so I took the step and go all in on it.

Dave:  So what's different now as a result, or let me ask this, where do you think you would be if you hadn't enrolled in our challenge, gotten this education, developed the skills and started the business that you have now?

Michael:  It helped me a lot in paying debts really fast, because they got bigger sets and the pandemic and that's the reason why I started this everything. So I have no clear way to get out of it all and it hits me a lot. And potentially the next step would be to replace my nine to five and to have more time ignored and for my family

Dave:  Do you have any regrets over the last six months? No regrets? No.

Michael:  Absolutely not sure in the beginning it was sometimes pretty hard because you don't get the results. Sure, as a beginner, you compare yourself to every big guy out there and we'll help get those results there and I'm not getting the same results. But if you've got over these days, weeks for some time, and it will compound in the end your artwork will be spent off and the reason why I love legendary you got so many people who are happy to hear and the educational part is extremely high.

Dave:  So what would you say to somebody who's listening to this who's on the fence right now with either further committing in any way to their business to their skills into really doing this with all their heart and their mind?

Michael:  For me it was to take action and be consistent. Take it consistent, otherwise it won't work and don't take it if you have to take it seriously. And that's the part many people don't get if you enroll in something you have to take action to don't magically happen. Only because you buy something you have to do the work for it to make it happen. 

Dave:  What was the biggest place that you put the work in when you first started when you started marketing and now where are you putting the most work? Where's your focus?

Michael:  First, copywriting was my initial biggest problem. I think the biggest problem I have to learn and that's the biggest part of the blueprints for example, that helped me so much to get all together and find my own way into my marketing in that place.

Dave:  He was really working on copywriting and working on that written word.

Michael:  Yeah, yeah, exactly. For me it isn't a problem to make a five second video on Tiktok or anything that's not the problem for me. For me it was written books, how to storytelling and how I can resonate with people with my story and get it older. It's my biggest problem.

Dave:  Was the copywriters playbook helpful for you?

Michael:  Yeah, it's for me the biggest part of everything you have to give there helped me so much. That was my top one section.

Dave:  Wonderful. If anybody is wondering where that is, it's the last or second to last section. I think. I think it's elapsed, though, in the affiliate marketing business blueprint. You know, why is it in the affiliate marketing business blueprint because even if you want to start your own course coaching program or event eventually down the road, we suggest that you start with affiliate marketing because it's easier to sell somebody else's product first and only focus on what Michael is talking about which Yeah, is copy it's it's it's it's that's the most important part of your business. So what would you say to people Michael, who are spending you know, all their time focusing on setting up their funnel and spending no little to no time focusing on the copy in the words that go on the page.

Michael:  As I started, I took the freedom of finance from you and only concentrated on my copy. My emails are sent out daily to my leads where it gets a reasonable question from them back how I can improve in everything and that's how I work. 

Dave: yeah you gotta focus on the skills not the commodity, you know, the funnel in setting up a funnel. It's, obviously , sort of like unpackaging a chainsaw. It is a tool you do need to get it out and open it up and make sure you know how to work it. But it's not the thing that you need to sit there and obsess on, it's not your entire business. You can be you can be you can be an app, you can be an arborist you can you can cut down trees and you know are you going to sit there and just, you know, fumble with your chainsaw all day? Are you going to go out and sell and market you know, I mean, the chainsaw doesn't even come into play until you've got people who are wanting to look at you and listen to you. You know what I mean? So that's why a lot of people will will focus on audience first before funnel, you know, but it's it's it's fine to just set up a simple funnel and in transition, to start learning the psychology of how to persuade people and the beautiful thing about the written word I think in copy, which is again, we're using some jargon here for those of you who are new, Michael earlier said MMO niche that means the make money online niche I'm saying right now I'm using the word you know, copy well what is copy it's it's, it's, it's words that are written to sell, not words that are written to entertain. words that are written to entertain would be more creative writing or novel writing or things of that nature. This is a sales copy and why they call it a copy. I don't know but that's the word that we write that we as marketers, we don't really need to bother too much with creative writing and too much with any of that other stuff. The majority of all of your content if you only focus on writing, copy and learning how to hook people's attention and get them to, you know, continue down, click, you know, that's enough that will spill over into your videos, you'll suddenly start understanding how to get people's attention more in your video because a video is important to a headline on a sales page. Right? Let's look at it Michael. If you go if you go to our if you go to any landing page out there okay. Well, the thing about the landing page or even the sales page, right, if you look at the copy on this page, just like any other page, and I'll share my screen here All right, let's look at this. There's a headline right here, right? Okay, that's the first thing that's the headline. That's the hook. That's the thing that even in my tic tac videos or even in any other video, I have to have something that I say that catches people's attention and that also communicates my big idea. That's the hook you know. And then, you know, usually in landing pages or whatever, you've got some content, some story or some teaching and then you give a call to action, right? So if you learn how to write a copy, like you're talking about, and you learn how to be persuasive in the written word, that approach translates over so wonderfully to video. And as we're talking about it right now, I think one of the reasons why I was decent on video early in my career, Michael, was because I focused on learning how to write copy early the same way that you're doing.

Michael:  That's the biggest key for me. But the biggest tip I can give everyone who starts

Dave:  It's a beautiful, wonderful, powerful tip. And the beautiful thing is that you know the training that you are talking about and that you went through is back there and available to anybody. So what is on your goal list? I mean, here you are really about seven months into you're really starting your business. You've talked to us a little bit about the strategy. It looks like you've got TikTok going on. You've got Instagram, you've also got a YouTube channel. So tell us about kind of your strategy and kind of what you're up to from from a high level so we can understand sort of what you're up to soon.

Michael: Yeah, first I started with tiktok which is for me, the easiest way to make videos to go live there. And the easiest part for me then was to leverage these videos I found there with apps like synaptic deletes watermark from my created videos on Tiktok and repurpose those on other different platforms like Instagram, Pinterest, Facebook reads, I now and YouTube shots for example, these five on my platforms I'm working on and it's pretty simple. You do one video and get five out of it. And that's the easiest part to do for me and the way now, I started my YouTube channel. The first long form content is two weeks ago because I wasn't as I said, not the biggest fan of speaking English in law form or something because I learned English only a little bit from school interest came from watching TV shows I couldn't wait for in Germany so I learned English and it's got stackless But now I got as I said in my first appearance here is always something to overcome your fears and it's a step to take action and you will never know what's around the corner if you don't take the step.

Dave:  I think about you. I think about your journey and being German and that being your first language and how much harder you've had to work than I did in the beginning. Everything is English and I really want to. My hat's off to you, brother and anybody else who's put in that extra work to have to work inside of something that's not your first language.

Michael:  Thank you very much.

Dave:  It's really honorable and it's really, you know, I my barber just left he's a he's, well he says he's an American. Now he just got his citizenship but he's from Cuba. And it's just it's a wonderful thing for me to meet people and see people from different countries and different walks of life who have had very different and in some cases more difficult challenges than I have and I've had tough challenges man there's no doubt in my life but but I've really seen some people overcome some amazing things to be successful in this business, both language barriers, massive fears of getting in front of camera. You know, the commitment that it takes to really stop being so self obsessed with how you look and everything like that and just all about you and be more focused on just serving your clients and what's best for people and how you can help people like what sort of internal struggles have you gone through that you could say that you're now you've now conquered or you are conquering that maybe people wouldn't know about you by just watching your videos. 

Michael:  yeah The biggest part was to reframe my mindset. Got a little bit difficult to size. I lost my mom as I was struggling and that's why I made a pretty friend to get these. Work hard. Get your job, do your thing. And then you will get a reward for it. And that's something I needed to learn to retrain as I got into the challenge, the biggest part for me was it would get me my first click. And from there on I got to read my books now about the same topic and everything. And I started to realize that I do something that I have to do something different. If I want to start this and get this point conquered, I would say choose the levels that I don't fear the biggest things that were for in the beginning. On tiktok you do a little video about what's going on at the start you stress out about creating content or something else. It's a process that will come with time and as I started I was on one video per day. And in the meantime, It's only a learning curve you have to accept and then that's your goal you want to achieve and that's the part you I consider myself it's gonna it's it shows.

Dave:  It really shows that your work shows that you've conquered that and I also have talked to so many people over the years who have had, who English was not their first language and who had to overcome a lot more. Getting comfortable on camera and all that because not only are you dealing with the same fears that all of us have in the uncomfortability but you're also dealing with the insecurity of your accent, or feeling like maybe your English is not clear enough for whatever and I just want to tell you right now as an American and if my opinion is valued by you or anybody else that as an American, it's interesting to listen to you talk and talk in English, because it just it's just different man. It's just so different. You know what I mean? So when I hear like Andrea from Peru, she spoke at our man there's so many people man there's so many people I mean, obviously Andre, you know as well from but there's so many people from different countries who have accents and I think the accent and our differences I would imagine it once once you they feel like right now there are at the beginning like they're a huge liability like they're a bad thing but what will happen if you this is what's happened with me. My struggles have all turned into my great strengths. You know my mess has turned into my message. It was my mess. When I first got started I was obviously ashamed and embarrassed about my history with drug addiction and homelessness. And I was a high school dropout and all this shit teenage father, and I'm like, Oh God, you know, I'm the last person you know that anybody's gonna want to listen to. And you know, I just have learned how to turn those struggles into strength because I've learned that being vulnerable even though I might feel small. It makes me look big. versus trying to love versus trying to look bad that really makes you look small, you know? And so I wanted to ask you this, I thought it was a good question. Did you find it hard to reach a US audience on Tiktok and Instagram being in Germany?

Michael:  Yes, I had some problems at the beginning. But after some testing, I've got myself a card from America. And since then I broke this VPN connection and it's made it easier for me to reach the US audience.

Dave:  Yeah, so you use the VPN on your computer to block the fact that you were in Germany. Yeah, yeah. I mean, it's called Cat and Mouse, baby. It's really what it's called, you know? And you gotta you know, these, I've said this before, these platforms don't have feelings. They don't, they don't, they don't have feelings. They're not hurt that you're trying to gain them. They're just like, oh, you know, whatever. They're just, they're robots. They're trying to catch you doing something and they're gonna flag your account, whatever. So, you know, a lot of people I think have used VPNs. I'm not sure if you can use a mobile VPN. Can you use a VPN? On mobile as well? Okay. Now what company are you using for that? Express VPN from VPN? From the one format I think I got one. Of those videos. Just holding a mobile app and it worked pretty perfectly fine for me. Yeah, I used one. And I think I still have a subscription to hide my ass, is what it's called. Hide my  ass. Yeah. Yeah, it's funny, man. But it's yeah, it's what it's called hardmeyer. And it's a VPN service. A virtual private network is what VPN stands for. But yeah, hide my ass, or express VPN, as you said, Yeah. For those of you who are in different countries, here's the bottom line. There's no guru out there that's going to tell you like I'm about to tell you. Okay, and right in front of Michael. All right. You're gonna have it harder, man. You're just gonna have it harder. You know what, if you're from Germany or you're from some of these other countries, you're used to that. You're used to being harder, aren't you? You're used to working harder. You're gonna work hard and you can do it. And so what when you get to the top of the mountain, it'll feel that much better man. And I think your story is a great example of that. And I can't. I can't imagine or I can't imagine that there's a whole lot of Germans for you to network with, or are there other internet marketers in Germany for you to network with?

Michael:  Yeah, for example. Christian, you got him last week. Or something? He's not far away from me.

Dave:  Yes, I think I saw him actually in the comments.  Well, you know, I'm just blown away. By how, how global this can be, and how, really at the end of the day, you know, there may be your own ins you know, your own thoughts about your accent or your or whatever. You might have to use a VPN to reach an audience with a little bit more money or who speaks English or whatever, whatever. But I'll tell you what, the ease and simplicity of getting this business set up and started in any place around the world is really something and I think that when I think about the reason why people do not want to really go back to work like they did before, everything happened, at least here in America. We're all realizing that things like this exist to where we actually can stay home and have a legitimate business that we feel proud of. That we can run completely from our home office. On the internet. We don't have to chase friends and family. We don't have to knock door to door, we don't have to go out and host home and hotel meetings. None of that. Stuff. We can work exclusively from our home office in the safety and privacy of our own home and at our own pace. And we can work as hard as we want if we only want to make a small income. Well, we can put forth a small effort but as you said, if you want to scale and you want to make more, we've got people in our community. The numbers that I see on a regular basis are insane. So if you want those larger numbers, then you work hard. You put in the work, you know what the beautiful thing is? Is your fridges right, you know 20 feet tall, be you just go take a nap. Do you want to take a shower once a week? You go take a shower? When I here's the truth, I'm a lot wealthier now than I was when I started and I'm a lot more. I have a lot. You know I have a more organized life now. It's more scheduled. I got you know, I'm over a decade into this man but when I started I had a computer on a desk in my living room. It was on the other side. My dining room patient was right there and my couch was right there. And I just went all the time. One moment it's my living. Thank you  I'm still working in a living room. Yeah, another house that is my other house that I live around is around the corner and I just come over here and work but you know hey, here's here's the deal, man. At the beginning. What else do you have to do? This business can change your life. It can compete in the skills that can change your life. The truth is, I got there by pouring every extra second that I had into this at the beginning. Sometimes I still do . I read the business plan class recently. I told my wife I got to work late. I got to stay at the office. I gotta sleep on the couch, whatever I do, whatever I have to do if I get to work a 20 hour day, but then what medication and I can just do whatever I want. So that extra responsibility comes with responsibility. Everybody wants freedom but doesn't want responsibility. Take responsibility for it like you're doing at the beginning. And just work your ass off and learn everything you can learn and just fully immerse yourself totally focus on these skills. And this business. Man, it'll be the best investment you'll ever make in your entire life. You'll never Bitcoin real estate, I don't give a shit. It'll never even touch the returns that you'll make on the skills.

Michael: Yep, that's it

Dave:  So everyone's Brother, what words what, what, what other wisdom would you leave for our audience today? What else? What should people know about you and your journey before we end today?

Michael: My biggest part is to put in the book and stay consistent. That's my key sentence I always give because nothing happens overnight. Nothing. Nothing good comes overnight and That's my biggest statement. 

Dave:  Couldn't have said it. Better. And if you listen to a lot of old, very old, successful people like Warren Buffett, Charlie Munger, they're really interesting guys. You know, they own Berkshire Hathaway, which is a company in Omaha, Nebraska, here in the United States. And, you know, they just talk about the same things that you're talking about right now. Is focus consistency, man, you know, they were all Charlie Munger, Warren Buffett and Bill Gates. Were sitting at the dinner table one time with Billy's father, in all the guys he said, What do you think? What do you think's the number one thing that you would credit to your success? Now here's three of the most successful wealthy people in the world. And they all immediately said the same word. They dropped the F bomb. They said Focus. Focus is the number one thing that I could credit to all my sickness and all three of them at the same time, said that word. And you did too and you said it too. And so those timeless principles of focus and being consistent are so much more powerful than trying to be the best or trying to be trying to think that you gotta be so good at something or whatever. No, no, no. All the cute hot dog tricks. All the people who look like they go straight up. Well guess what? They come straight down to the grass just as hard as they go up. It's so much better to just focus over time and just have a steady business that just grows and just keeps growing and keeps growing and keeps paying you month after month. It's so much better than any other thing and it comes from those principles you're talking about. And they did to focus, focus, focus, man. She said, Well, brother, man, I hope you'll come back for a third time because it sure is inspiring to talk to you. Always open for it. Again. Well, we'll share your Instagram link as well. When we close and keep up the great work brother be legendary and I'll talk Thank you YouTube. Everybody All right, my friends, man. Oh man. Oh my god. You know, I got to stop doing these shows in the morning. I get too fired up. You know I really do. You can catch Michael on instagram @michaelvanlieshout and I'm an American completely butchering that but you can read it on the screen. @michaelvanlieshout that's him on Instagram. And over on Tik Tok. You can find them with the same spelling without the dots. Well, here we are. We're at the close of another show at the beginning of another day, you know, so at least if you're in America, if you're in Germany, your day is already in full swing. It's over. It's almost over actually. But yeah, thanks for tuning in. We'll see you back here tomorrow for another episode. Another guest, another story and more that we can learn from whoever we're going to talk to tomorrow. Who is it? I have no idea what I'll find out tomorrow.

How To Start Creating TikTok Content

Start Creating TikTok Content on this episode of Wake Up Legendary. Below is the transcription for this episode:

Matt:  Hello, everybody happy. Wednesday, September 7, I forgot what day it was Wednesday, September 7, we're live for another episode of wake up legendary. You're doing well. If you're tuning in for the first time, congrats and welcome. We do this every single Monday through Friday at 10am. Eastern. And it's a way for us to offer a little bit of inspiration, a little motivation to wake up not with Fox News or CNN but with somebody who's actually you know, kicking some ass with his business or her business. And it's a way for us to bring on guests totally unscripted. So sometimes people are like, hey, you know, is this all just like scripted out and you've got all this? No, I met our guests today. I met him like three seconds ago. And that's about it. So we've got cool guests. We bring our guests every single day. So make sure that you make it a point to tune in every single day. In fact, if you want, you can text the letters W L. Each open a text message type in W U L, and send that message to 813-296-8553. You can see it on the screen right now as well. And you'll get just a simple little text message every single morning when we go live. And here's, here's exactly what it looks like. Boom, there it is. And that's all that happens. We don't try to sell you anything. We don't have other stuff. We're trying to sell you, we just simply go live and send you a little message saying hey, tune in. So whether you're at work, whether you're on a walk with your dog, whether you're laying in bed in the morning, and you still haven't woken up, whatever I mean at 7am Where I'm from over here in Phoenix so you can tune in every single morning, listen to another awesome guest and today's guest His name is Michael Michael, what's up? How are you?

Michael:  What's going on, man? How are you?

Matt:  I'm good. I'm doing well. Where are you currently calling in from?

Michael:  I'm currently calling in from Mississippi. Southaven, Mississippi right outside of Memphis, Tennessee. 

Matt:  Right on Well, welcome to the show pumped to have you having us on? Yeah, of course. We've got a man we've got. You have so many followers. On Tik Tok I'm excited to talk about that. And I'm just excited to talk about your journey and stuff of coming online and building huge followings. You've got it looks like you've got a family. I don't know. Like I don't know you that well. But yeah, tell us first before we dive into all of that. Tell us a little bit about how you found lead. Like when did you find legendary How did you find us? What's been your journey online so far?

Michael:  Okay, so a little backstory about me. I am is there by you know Michael Jones now and I am a husband and a father to two boys. They're eight and five. I am from Chicago, Illinois. But now I reside in Mississippi but I am from Chicago, Illinois. And I started my online journey back in 2019. When I was working in the warehouse field I was putting in about 50/60 hours a week. And I was really desiring to have more time with my family with my wife and my kids. So I went to the internet and I, you know, Googled as much as many people do. I Googled how to make money online and I came across you know, opportunities to do so I got introduced to you know, digital marketing, affiliate marketing. So I first started out in 2019 kind of struggled a little bit and then took a little break and then came back because you know, I still believed in the business model still believed in that process just had to figure out what I was doing wrong and that's when I came across your guys’ training program, which is 100% Amazing. I came across it in 2020 right around I believe it was like September is of Sept 2020. I got into it. And you know, from there, I just started taking off and you know, I think around the holiday around Thanksgiving is when I started to take it really seriously. I got into the training and I dove into it. I started implementing the strategies that's taught inside of there. And ever since then, has been able to take off and you know, being able to build a massive following and you know, being consistent.

Matt:  Cool, man, that's so cool. And 357,002 That's a lot. That's impressive. What's What's the I mean that's just one channel. But from going to going through the training. Before that, had you ever done anything online? Did you maybe try drop shipping or did you buy any other courses or try anything else?

Michael:  Yes, I hadn't tried any of the business models. I could say I probably tried Amazon FBA or blog. I really got into it, but I really didn't implement any of the strategies and so blogging but I was real close to starting blogging. I really haven't done any drop shipping or anything like that, but I had bought a ton of courses

Matt:  But what kind of stuff like what was that journey like buying courses trying different stuff?

Michael:  Well, the journey of buying different courses. The biggest thing is getting into it and actually learning it and implementing it and not focusing on trying to make money and that's one mistake that I definitely made when I first started buying a course about definitely being eager at the time of you know, wanting to make money. There's a lot of bonuses and to the point where we don't even access the training is right there in front of you. You don't access it, you don't open it up and you just go out there and you start trying to market something that you really don't have any education on. And I don't have any. I didn't develop the skills. So I definitely teach that to my audience. Let them know that that's one biggest mistake that I made when I first started out. And now you know, I preach as far as getting into the training. Your bias is good to buy training but you have to go through it and you have to implement what's inside of it by buying it and just having it on your computer just having a you know a book or whatever if you don't open it up. If you don't learn from it, then it's not going to be of any use at all.

Matt:  Yeah, it's sort of like a math textbook or something right? It's like you can buy the textbook, but if you don't go through it and don't do the problems and you know, don't actually try to solve something it's like what Yeah,

Michael:  yeah. So that was one thing that I did when I first started out, which I know you know, like people may fall in that category and some of the training that I did get from watching YouTube, you know, I was big into buying solo ads and that did not work. I lost a ton of money in the process of doing so. kind of join the club, join the club, kind of like got me all over like, you know, lost my confidence and my ability to grow into business because I was losing so much money because I didn't have the knowledge it was just what I was learning or was being told from somebody people go out there and buy solo ads and it's like no, like no.

Matt:  Yeah, I always tell a story about how I bought some I bought about $1,000 worth of solo ads and I didn't even really know what solo ads were and put them on a credit card and I never saw a single lead not even I don't I don't even know if I ever saw single click come from that. Yeah, you learn right. So you learn and you discover and some of that is you know, you spend money that you wish you didn't and some of it is you spend time that you wish you didn't right sometimes people are like sometimes people feel like you know wow what a scam I got scammed because you know, I spent money on solo ads, but you know, a lot of times people don't realize we're scared that we do a lot of stupid stuff that takes a lot of time that we're scamming ourselves basically our whole lives sometimes when we're scrolling on Tik Tok because time, time is worth money way, way more than money but it's just funny how our brain does that as soon as we lose a little bit of money, it's like wow, like, my confidence is lower my you know all of that. But then like, we'll go out and like, waste a night out at a bar. We'll go out and like and scroll tick tock for two or three hours every day doing absolutely nothing. And it's like, you know, like, maybe you should be mad at yourself for scamming yourself.

Michael:  Absolutely. Absolutely.

Matt:  What's what's been, what's been the journey of getting started? Online, opening up like tick tock accounts and social media and like, how is that content creation gone on WhatsApp and like?

Michael:  Well, when I first started, I had no social media presence at all. I was not even big on social media. I was afraid to get on camera. It was something that I refused one of the reasons why I kept buying so as you say, you spent 1000. How about five or six? Like literally because I was reluctant to, you know, show my face or get in trouble with other methods and other strategies, right. And so, back when I got so that my back up against the wall, I have lost my job, but I was on unemployment. And it was like okay, well let me dive into this training. Let me go ahead and implement you know, some of the strategies in there and of course, it was like okay, well getting out there and content creation and learning about it. And I was like, I was I was not wanting to show my face, but my back was against the wall and I knew that I couldn't look my wife and I knew I couldn't look my children in the face and tell them that dad was not going to try his hardest with the information that he knew that he had they could utilize to get us out of a situation that we were in at the time. So I met like I tell my audience now. And it's kind of touching as I speak on it because it was like, when I got out there started creating content like I was I did not want to show my face for several reasons. One, I didn't even have any teeth. And to tell that story and to have enough courage, you know, right now, you know, to tell that story where when I first started, I was sober, like down and out. Like I didn't even have you know, I didn't want to be on camera because of my presence, my physical presence, how I look, but I couldn't look at my family and tell them you know, I couldn't I couldn't let us go out like that. So I have to put their pride aside. I have to not care what somebody else thinks about me. And I had to get up and start creating the content and it was ugly. And I said now I shared with my audience when I go live. I was still on my very first video. It was totally ugly, ugly and then you can even probably see if you really zoned in or zoom in on me and be like, Oh man, he didn't have any seats. But like, yeah, I don't have a problem sharing that story now with my audience or with people. Because it doesn't matter where you are right now. It's about where you're trying to go and what others think about you and you'll be left behind and be stuck in the mud somewhere wondering about what Johnny and Susan is thinking about you and you know, they don't care anything about you at all. So the process of producing the content was, you know, I didn't have any knowledge about it. I just started creating content and sharing my story. And then as I started to grow and become better with content creation, I literally will go out there and I will see some of the successful people that was an industry that was making noise and I will go out there and I would you know see how they were creating content and get tips and get strategies and kind of model the success of others that was proven to be great content creators and from there, that's where you know 357,000 followers standout today plus other accounts as well.

Matt:  that's crazy. Just because, like when you get started on those platforms like to build number one to build a 337,000 follower account. I don't know if everybody just got the big gold nugget that you just dropped but it's sometimes just as simple as really monitoring and watching what are the strategies not necessarily like, like, you know, different people are going to share different parts of their journey in the content creation strategy in their world, right. And this happens at various different niches and industries. For instance, I've seen people there's this renowned pizza. I don't know if it's called chef or whatever, but there's this famous pizza chef in Phoenix and his name is Chris Bianco and he's an Italian guy. He's a great chef, but like, but like him. He'll post occasional videos about things like you know, hey, started and started in pizza, you know, 35 years ago, whatever. And now he's got some of the best, definitely the best pizza in Phoenix, but he's also got like, he's, he's pretty renowned. Like people will travel and they'll come to pizzeria bianco, because that's like, when fired pizza that you're gonna die for. And, but like, he'll take for instance, I've noticed on like, you know, his Instagram or whatever, he'll take pieces of content that are unique to him and his place and stuff. And there's tons of little content creation nuggets in polling from Okay, so he, he now is in a place where he can tell his story and he's got a bunch of results, but a new but a new pizza restaurateur. can also look at how he markets that on social media, how he tells the story of life, the food that he creates, the ingredients that he sources and he might not have the results of a 35 year pizza or pizzeria restaurateur. But I like that you point out there's lots of content nuggets built into that whole thing and and you've basically built a multi 100,000 person following from just being smart and being an engineer and looking at the different pieces that people that other successful people have. Done in their social channels to build a huge following and you've done the exact same thing basically right?

Michael:  Absolutely. I literally did just that. You know, I will go out there and I will look at some of the successful people in the industry. And you know, I gave an example of some artists I don't I don't keep the secret of how I did it. I literally shared it with my audience and it was like, you know, it's I'm live because I go live on Tik Tok. And then I show my audience exactly an example in a different niche. Here's a fitness person. Here's another fitness person. And you can see the resemblance in the deep end of videos. And you can see the similarities, but there's, they're there. They're almost seasoning on it. There's their own sauce on it. And this is just how simple it can be for you to go out there and just find five or 10 people within you who know your industry within your niche and see how you can go out there and just get us. The biggest thing is to get inspiration from them. See how they're, you know, you know growing and see what they're doing and see how you can come up with ideas as well as all as well as being creative in your own way too as well. And putting your own stuff like that on it.

Matt:  100% 100% and it's excuse me, it's I feel like though the other thing I wouldn't comment on was showing your bad videos or showing your first videos man smart so smart, because people every single time that I get an email from somebody that says yeah, but I don't have 100,000 followers, you know, like how they've been doing it for two years and they've got 300,000 followers like how can I ever do that? And every single time I say remember they had a day one? Yes, I went wherever they're at right now. Everybody has a day one where they're sitting in front of their computer or their phone. They're looking at their phone and sarin into that TikTok app. And they're like I don't know what the hell I'm doing. Even have a training even if it all lays it out perfectly. Yeah, there's a moment of implementation where we all look into the camera phone, the blog post, whatever. And we're like, shit like, I don't know what I'm doing. I don't know how this is gonna work, but I gotta figure it out. Because like, it's either this or I quit. And that's a really sobering moment. So to show your beginning moments where it's like dude, honestly kind of embarrassing, whatever. It just removes all of the shame and weird feelings from it. It's like it just strips it all away. And it's, you know, it just reminds me of like, when Dave was getting started and he got clean. And, you know, he hadn't told a lot of people about a story. And they started sharing his story because it just removed all of the weird hidden things about it. And it was just like, hey, let me this is just who I am. Right? My journey, my story. This is what it's like. And then people came to really appreciate that they were like, I respect that honesty and that realness. And some big reason why legendaries are as successful as it is, is because people are drawn to the sort of like, real vulnerable, raw transparency. What um, as you create content you've been creating content for, like, how long have you had these tick tock channels open and stuff?

Michael:  Well, I have two open Well, I think really three but two of them that I'm actively you know, comes in because definitely on my head, the very first one which one is the 350 some 1000 I had that one open as early as 2020 like December I think I created my very first video two days before Christmas. So when you know when people are out with their family, of course I was too but like I said, I was at this breakfast at this point. My back was against the wall that you know, I had to you know, they had to do something so yeah, I was starting around Christmas time. I think I just like my very first video, which is because I said I've been sharing it with my audience, especially as of late and showing them their very first video. I'm not mistaken. It's like December 23 of 2020. And I think January like seven to 12 was when I took it seriously. And that's it every single day. I've been just putting out videos. So basically for almost two years that I've had that account and as well as I'm not sure when my Instagram account got created. It was a little bit out there I probably got. I focused on Tik Tok and mastered that first and then I went on to Instagram. I created an Instagram account as well. And so growing that as well, but I've been creating content for almost two years now. Geez, man, that's crazy.

Matt:  For people who are newer or aren't really familiar with creating content or, like Dude, there's people watching this today who just bought the challenge today, like the first episode, they're watching, right? For those kinds of people, like what would you say to them when they look at you like, man, he's been doing this for two years. Like, that's a lot of content. How can I ever do that? Because that even to me if, as you say it feels daunting, like how would you encourage or give a little bit of like, hope to those people who are just getting started and it feels like a big hurdle to jump

Michael:  Well, one is definitely you know, believe me your ability to do so that's first and foremost. I believe you'd have to believe that you can go out there and do it. If you think that you can't, then there's gonna be there's gonna reflect that. So you have to trust yourself. You have to believe in yourself and your ability to do so even if you don't see the plan in front of you of how to do it. You have to believe no matter what I'm doing in my day to day Sally did it. They're no different than I am not gonna go out there and do it. So I will say to people just get started in believing in yourself. And most importantly, never get too satisfied or complacent or get full from what you have accomplished after you have seen you know you accomplish three 100 videos and use words like Don't, don't, don't slow down. At that point. It's not time to take your foot off the gas, and often will make that mistake and even in my process with this, I could admit that I've made that mistake and that's something that I don't always, you know what I wouldn't most people probably would not share it but you know, I've I've made that mistake is learned and grown from that mistake to just continue to you know, remain consistent no matter how successful you have. Become at this point. You just continue to keep pushing and never give up and you know, don't stop don't get too full, you know, and unsatisfied and your success that you're not hungry so always always have that hunger and that's why they always say well what is your why always think about why you're doing it just because even when you get you know, when you don't feel like it or when you get tired or when you feel like oh I can just close now I could just sit back I didn't. I didn't know how to get a video that hit 1.3 million. I could just sit back and not post videos for two weeks like no don't. Don't Don't Make that mistake, continue to keep pressing on and really definitely meant to, you know to put your foot on the gas and go so I just I will definitely believe in yourself and stay consistent and don't get don't get to pull yourself at all.

Matt:  Yeah, and don't take yourself too seriously. Yeah, man, but, um, so do you still work the same job that you did when you started this right?

Michael:  No, I don't work. No, not not for anybody else now. I've been working. I lost my job during the run around the pandemic time.

Matt:  You said that you said that. Yeah.

Michael:  I lost my job then was on unemployment. And so you know, I was on planet for a while kind of sitting there for a while and then it just started to exhaust it was like, Okay, what are you going to do now? You're going to go back to our nine to five, or are you going to like what are you going to do now because you're about to receive your last unemployment check. So what are your thoughts on why unemployment has ended? Yes, this is it now. So it's time to wake up Mr. Mike. So what are you? What are you going to do? Are you going to go out there back into the workforce? Where are you? You know, don't really like it and you already had a taste and you already experienced what it's like to wake up and see your wife every morning and then go to bed every morning. You know what it's like to wake up to your kids in the morning and be there when they go to bed and drop them off at school and feed them and you're there you're there and one has given them the meals and you know you're not hearing about how somebody else like you're there with them. You're able to go outside and play with them. You know what it's like the things that you desire and wanting to play and the reasons why you want to come online and start a business. You just experienced that by default from being unemployed for about a year now. So are you going to go out there and work on a blog or are you going to go and apply the training that you have because you have the training? Are you going to apply what you have? So that's when I say you know what, I don't want that this is what I want to do with my family. And that's why I took this series and never looked back.

Matt:  That's cool. Yeah, I Yeah. That's super cool, man. And you've got a lot of success. I mean, you really have had a lot of success over the last whatever like two years now. Two years. Two and a half years have passed since the last three years.

Michael:  Well, yeah, thanks. Yeah, I tell people I started about three years ago, but when I really reached my breakthrough was when I got access to you guys's training when I was when I reached my breakthrough online because once again when I started in 2019 I was reluctant to do some of the strategies that actually you know, not you know, they actually were I was spending about a year spinning my wheels, trying to buy solo ads and stuff like that. None of that stuff works for me. So when I got access to your training, you got to just train and I didn't hear anything about solo ads. You know, anybody heard that term and when I got access to oil, it's about getting access to the right training. I really believe in that. That's why I'm you know, I'm a big proponent of you guys' training and why you know, recommend it to those who are interested in starting an online business. And once I started, you know, getting out there and implementing it and creating content and overcoming my biggest fear and one of my big areas is getting out there and showing yourself and putting your face out there and creating content once all with a met. I mean, it was like that was like the secret sauce almost. It's never just overcoming fear.

Matt:  Yeah, that yeah, that's funny. The eye because I kind of remember that. It just brings up a memory for me when I first saw it online and man, I was just so hesitant and so introverted. I was so scared to put myself on video or to create content with my name on it or whatever, you know, just like cool, man. That's so cool. And now you're humming, you're cruising. For people who are just about to hit post. I'm gonna give you the last word with them. They're just about to hit the post for the first time. What would you tell those people? They're a little hesitant, a little scared. I'm a little overwhelmed. They're not sure what their aunt or uncle is gonna say or their cousin or whatever. We're gonna go viral and they're a tick tock sensation. What would you say to those people to give them a little encouragement and a little inspiration?

Michael:  Well, what I would say to them is think why you already created a piece of content, right? Are you about to? It's just about putting that post that present post but thinking about literally like, why are you doing this? Like why do you want to go out there and create content or why you want to go out there and, you know, post videos. Just think about why you want to do it and don't worry about what other people may think of you only care about who the people you are trying to help like who do you want to help you know, and why do you want to help them your whole reason as to why you're starting is of course you want to start a business but you know you have to understand in business, you gotta be helping somebody. So win them by solving some problem or some sort. So why are you doing this? And don't worry about what others are thinking. One of the things that I tell my audience is that I had, I had the analogy where when I was asking myself was I going to go out there and start creating content. So i told myself, I said if my family was it me and my family was on a five by four wooden plank and I was on one side of my wife and my kids was on the other side of this five by four wooden plank, and I had to create content to go and save more by had to press posts to go and save them and they are there by foot in the air right and we beat up right like they they are hot five storeys high. Like I got to just watch my family, like just suffer because I'm scared or am I going to walk across that five by four wooden plank and go and say to my wife and my kids and that was the turning factor in me pressing the post that was okay. The post is going to create content that's going to help save my business and creating content is going to help grow a business and creating content is going to help me out of this nine to five job that helped me build a dream life and I want everything to be constant. Then an essay by my family, then that's what I'm going to do. And when I did that, that's when I was able to, you know, bring us out of it and bring us out of a situation that we were in at the time. So I would say just post it. They definitely think of a reason. I have your reason and your reason for doing this and let that be stronger than your fears like you have to have your goals and your, you know, his aspirations. All of those things have to be bigger than your fears and being with my wife, kids and seeing them and not having a job tell me when I can see them and you only get two hours today because you got to be here but tenants well knowing that I couldn't go to my my son's you know basketball game or you know, baseball game or things like that because I have to choose between going to work and providing food on the table like I didn't want what school they can go to work are we can drive because of the income that we have, what house we can live in, what neighborhood we can live in. I didn't want to give you that kind of control over you know me and my mom did have a situation, especially when I've always dreamed of doing big things for my wife and my kids. So that's why I do what I do. And why say someone else who's looking to get started? What's your biggest reason and you know, let it be stronger. Let your true goals and aspirations be bigger than any fear that you have a precedent post but that is not that bad. And you look back a couple of months later, you will and you can laugh about like I laugh about it now. I'll easily go to my audience and I'd like to look at this video. Like, like look at this crappy video. Like seriously, like I had no teeth in my mouth. You mean to tell me you can't pose with full, bright white teeth and stuff like there is like I had like real be like No, you press posts. You gotta go press it.

Matt:  Just gotta hit the post. You just got it. Oh, cool, man. What I hear you saying is you know if you got those big dreams, you got those big aspirations or if you've got any dreams, any aspirations at all. You gotta let them feed those you got to the only way through that is to hit posts the only way to make them actually go is to hit posts.

Michael:  Yes. That's cool. I love it. I love it.

Matt:  Where should people follow you? Where's the best place? Do you want to send them to Instagram or the TIC tock or where should they follow you?

Michael:  I'm creating a new tick tock while I'm trying to grow a new tick tock right now so that MichaelJones_official and So you're gonna watch building another account. I'm just building another account, you're going to be able to watch my journey as I've done in my journey. And in the process of building this one you can actually come along for the ride and see how I'm doing this and get inspiration and hope that it gives you motivation. Just go ahead and be yourself and go out there and not worry about what others think about you because you are great and you can do this just the biggest thing is just believing in yourself 

Matt:  Hell yeah. I love it. Michael, thanks, man. Appreciate that. And I appreciate the encouragement and and it's cool to see somebody who's been around like, as long as you have like, that's not all that common and it's really cool to see somebody you know, bring this heart of, you know, their life work. It's not work, but it's, you know, this new business into their identity and who they are and that's really cool and I love it. Thanks for sharing.

Michael:  Absolutely. Thanks for having me. I really appreciate that.

Matt:  We'd love to have you back to shoot us a message in a couple months. You could just hit up Roxy and a couple months and let us know how these accounts go. And let us know how you're building and stuff. We'd love to just revisit it and come back to it. And kind of help document your journey along the way for our audience because that's so powerful.

Michael:  Yes, yes. Thank you. Cool.

Matt:  Alright guys. I have TikTok here on the screen. Go give him a follow up. It's MichaelJones_fficial. So really easy. Find him on TikTok say, Hey, I found your wakeup legendary and we'll be back here tomorrow. Same time, same place. but we'll be back here tomorrow, Thursday. September 8, same time, same place is 10am. Eastern on our Facebook fan page. We're live every single Monday through Friday. Peace out everybody. See you soon.

How To Grow A Massive Instagram Following

Massive Instagram Following with David Sharpe. Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. I'm absolutely thrilled to be back here. I've been on a little trip here with my wife over the last week for her birthday. We took our daughter as well so I'm back in the saddle. Okay, I'm back in the saddle but things were never better even when I was gone. As you know, we've had some amazing guests and you know Matt, and Joanne, and if I'm not around somebody who's always going to pick up the slack, that's for sure. We're not going to miss this show. And so right back at it here. Actually, we had a show yesterday, as well. So go and go and catch all those replays as I'm going to do to catch it up over the next week. too. I'm getting back. Like when I go on vacation, I really turn it off. You know what I mean? So that's how I stay energized and stay high. And it's not always easy. By the way, It's not always easy. So it's easy to delete apps off your phone, and really kind of turn it off but I do and I'm getting better at it. Okay, as time goes on, okay, with really turning it off when I go on vacation. It's an important thing. It's taken me over 10 years in this business to really learn how important that is. Okay, so, anyway, I feel good. I'm glad to be back and one of my favorite guests of all time is actually on the show this morning. Okay, somebody who I've watched just absolutely explode. And she is a real powerhouse. Okay, so Mila, welcome to the show. Again, how are you?

Mila:  Hi, David. Thank you for having me here again for the third time.

Dave:  And it's so good. Yeah, so so good to see you. And, you know, tell us the nutshell version of your story for those who haven't heard it before. It's so powerful. And you know, I love your motivation. And there's things that I learned something new about you every time. I mean, I realized you have a sister. Yes, sometimes I believe she's either a twin or she's not a twin.

Mila:  No, I actually have two sisters and we are like two years apart from each other. And yeah,

Dave:  Okay, so Anyway, she's not a twin but she's actually been marketing from y. So I mean, there's so much going on with you. This completely seems like it's changed you and your family's life. So tell us, tell us how so tell us where you were before you actually got started and found legendary in the skills and then tell us where you're at now.

Mila:  Yes. Quickly. nutshell, as you said about my story, I'm from Brazil. I came to United States in 2016. Impressive I graduated in Business Administration. And I came to United States and I was an attorney for over four years. Like I take care of kids. I love kids and everything but that was never like what I wanted to do in my life. So I tried to start other things like go to beauty field and I did some classes and I tried to apply for other jobs like in my field, but without English my English wasn't perfect. I don't have much experience. So no company wanted to give me an opportunity. And that's how I started like, searching for ways to make money online are all like wasted that I could like, do something and that's how I found the digital marketing and I tried some some of the methods because internet is full of opportunities. There's so many things you can do. And I tried, I tried some and I made some money and I lost a bunch and last year actually that's when I found out about legendary marketer and I saw on TikTok people talking about it and I was like okay, like, so let me try for myself. And yeah, that's how I started and like, these completely changed my whole life like forever. I never ever imagined I would reach what I'm reaching now like I wouldn't have imagined and change my family still because I'm bringing my family to the business, showing them all the power and how amazing the internet is. How amazing is this opportunity and yeah, and I like with everything I'm being able to help my mom back home and yeah, it's by the way, that it's been like up and down. As I as I I don't know if you know, but like last week, I just lost my main account, my main source of traffic. That was Instagram for the second time this month, this year. So it's like, ups and downs because with like, with all that success and things like that, it comes out like, people that don't like you and problems and these and I guess it's part of the entrepreneurship journey. Like it's never gonna be perfect. You're always gonna encounter like problems and yeah,

Dave:  not not especially when we're in the times that we're in right now where nobody's ever done what we're doing before everybody is just trying to figure it out. Nobody's ever done anything like we're doing right now. The Internet and the Internet have not existed. Just last year, the last couple of years. I mean, hundreds of millions of people have come on to the internet completely flooded all of these apps, probably a lot of us are some of them, you know, and and in the apps like TikTok and Facebook and Instagram are also trying to direct how to operate their business and you know it's it's they're not they're not God Facebook and TikTok is not God, they don't determine your life. They just they're just trying to operate their business too and it's it's, it's just part of the times right now we're we're all just trying to figure things out and make the best with what we have. Of course, that's why it's so important to build assets. It's so important to really think right now since things are, you know, we're all in this new frontier. We're all in this new just try to play the game. By the rules. Just try it right now. I think it's super important to try to fly under the radar. And just put out just content that maybe is not going to be the most viral content or it's not going to be the most explosive content, but it's just consistent content that you know is going to make both the platform happy and you know, it's gonna make people happy. In Toronto, you know what I mean? We're just going through a time to where right now on all the platforms. It's just good to be aware that, you know, people that the platforms are also trying to figure out how they're going to monitor their platform and their AI saw a person just get their account deactivated who is you know, just in a completely different industry the other day is just and he'll get it back.

Mila:  It's everybody and like all every niche and everything like that and it's things that you actually don't have control over because it doesn't matter. You don't have control who is watching you. And sometimes people just want them like here for no reason. They want to do whatever it can to just take you down.

Dave:  Yeah, still even with all that happening, it's just insane. How if you don't let those things take you out, how much you can change your life. You know, and I think you're the perfect example of that because the same you know, these are the challenges that we promised that you would have when you first signed up. You know, we ‘ve been talking about this and you know, you can confirm that or deny that. But I've been talking about this same kind of stuff that happens, my messages never changed. And it's about preparing for those challenges. And that's why I think your attitude towards a lot of these are not like oh, this is over. It's like, Oh, this one's this one hurts. And now let me figure out how to avoid it next time or how to get back on and keep writing and so anyways, I'm proud of you for continuing through all of your challenges. Tell us how you got your sister involved in how that's because I think your original motivation was to help your mom back in Brazil, right but now you've got your sister. Tell us how you've gotten family and how this has helped them. You've gotten family involved and then what's happened since

Mila:  My sister started in the beginning of this year, her and her then her husband and was trying to get out. He was just like he was leaving the Navy. And then like there were leaving away struggling with like pain because so expensive there and like so much and I never opened too much like about what I do and I like my life to my family they know like oh, she she walks in with additional marketing but I don't like Oh, I'm making these I'm doing you know I can never and then I can see her because like my mom was here was in January my mom was here. And I was telling her that it's an amazing program and like a lot of people is changing lives for a lot of people and like I'm here you see like that's like what I'm doing I think you guys could do too. And then I actually just started hurting her husband and yeah, it's changing my whole life for my family. Everything.

Dave:  Yeah, yeah. It's amazing. It's amazing. It doesn't you know, it doesn't matter what people think or what they say. It's so funny it just doesn't even matter what other clients here and legendary say, You know what I mean? It's just there's there's, there's people who have come in and they just took the information and in your case, you helped change your life and now it's it's helped you helping change your sister's life. Same for me. I mean, when I started this business and when I started developing these skills, there were people both there. I mean, there were not only friends and family that that say I didn't get any of my friends or family involved me my wife and I ended up being working together in business but none of my other friends or family and they'll even be clients who are doubtful, as you know, you'll be ever be in school and just sit next to somebody who's just on a totally different wavelength than you are. You know what I mean? I mean, just back in grade school. So there's even going to be people here in this very program who are who you are no doubt. They get in and try to pick everything apart. And then there's, there's people like yourself, who I'm sure you had your doubts and skepticism, or you're a human being. I'm sure you had. But what do you think is different between folks who can't seem to get past their own doubts and skepticisms in their own thoughts? What do you do because if you had those same thoughts and you had skepticisms What have you done differently? Do you think more than people who are so doubtful and so skeptical and they let it stop them? What have you done differently that's let you be successful?

Mila:  I don't know. I think a lot. It's mindset of course in the beginning was like ah, I think I don't know if this came true. It seems too good to be true and the like, but I as I keep seeing like if someone is doing I can do too. So I think little by little I started changing my mindset and just like I don't whatever, like people are saying outside. I'm just going to focus here like when I'm like this what I have to do, and I think I miss the which time I just changed my mindset to be like more focused and consistent, consistent, I think like some like it's not really to hear like and a lot of people are conscious that but it's true like I lost that a TikTok account I lost two times this year I lost my Instagram account. I'm having to start over again for the third time. Where did you actually like? It's part of the journey like you encounter problems and you just feel like I'm, I'm just I feel like I changed so much that I'm just gonna focus here. I need to be like, that's what I need to do. And I don't wait because, like anything else, a lot of people feel like they just wait to be like someone and come and grab their hands. And just be like, okay, you know, they are not to like, they don't know how to be taking an initiative. Something. They wait for people and they're like, a lot. I try to help as much as I can. So as many people as I can, but sometimes I get some questions that the social like it's just they could just type on Google or something like that. I feel like people are waiting for someone to grab their hands if you read these things out, you know, instead of like, okay, yeah. You know, I don't know.

Dave:  Instead of trying, I mean, that's just trying.

Mila:  yeah like I'm gonna watch the problem. I'm gonna watch it again the challenge and I'm gonna, I'm gonna watch for the third time because the first time I watched the challenge it was like I didn't know what was the what was funnel or what, nothing like these words, but you keep like, watching in, you know, and

Dave:  You eventually it becomes second nature, doesn't it? Yeah, it becomes like a couple of months in and in all of those things that you didn't know. You do. You're doing them in your sleep. It was like, it's like you know what, like the end that's the crazy thing like anything in life is all everybody has to do is just do this for a couple of months. Just just just just seriously, just totally immerse yourself if you want to be great if you didn't want to be good, and you want to just know what you're doing without stop having students and everybody just do this full throttle for a couple of months where you're actually in think like playing with your funnel builder. You're you're you're you're recording videos, and you're you're posting them and you're in you're trying you're editing you're following our training you're doing what we say to do. You actually going through the training like like new man, I'm telling you, you're right couple of months in and you you know, you know all of this in your account teaching people you're showing people and I think that's the point that we've all got to get to, to where we know enough to where we're like, oh, yeah, let me where we feel like we could show somebody else how to do something. Do you agree? I agree. Nothing special about that. It's just you've already done it. It's not that you're an expert. It's not that you're a master. It's not that you've been doing this for 50 years. It's just that you've done it for a couple of weeks or maybe a couple of months or whatever. And you just know what you're doing. And you can show somebody

Mila:  Yeah, and just like when I started I literally like okay, I'm gonna I didn't I barely was scrolling on social media. Like I cut all my love, all my free time, every time that I could, okay, I'm gonna learn this. I'm gonna watch, I'm gonna, I'm gonna build my skills and that's where the beginning is going to be overwhelming and complicated for everyone, because it's a new thing. Everything that you're gonna start that is new is gonna be like, overwhelming it's gonna be you're confused and everything but if you are consistent enough if you push enough like to Okay, I'm gonna learn I'm gonna learn and you know, in like, little by little Oh, that's how it kind of works funnel sales. works. It gets easier and simpler and easier. And now and today skills that you'll be able to like, that's the good thing about rebel programming everything because that's what I tell people because of the skills you built. You can use it for everything. Like every business because everything is on the internet. So yeah, I lost the two accounts, but I didn't lose my skills. So like that's something that no one can take it off for me. I have the skills I have the knowledge so I'm going to start over again and as time as needed I hope not I don't guess again but you know that's what I feel today skills. That's mine and no one can take from me.

Dave:  Yeah, and you're not you're not you're not mean you're not starting over again. We have to not we have to not put so much with no value on an account. You know, and I think that's one of the what's one of the real, that's one of the difficult things to do. But it's one of the important things to do is to really and I've said this before, but it's to really look at these accounts and these tools like tools, and they're not people. They're not people that don't have feelings. None of none of our TikTok accounts. None of our Instagram accounts. None of our Facebook accounts. None of them have feelings. None of them are people. They're just they're just, they're just code that a bunch of people coded in somewhere. And it's all you're doing is you're setting up an account and counting the accounts if you want to start a new account, and most likely when an account gets blocked, or it's just flagged somebody reported or whatever and there, they just took it down. They're gonna do a manual review, trust me and it's somebody who's making minimum wage or maybe a little bit more to sit there and review your account and make a decision. Trust me it's a game of cat and mouse. And I used to be less. I wasn't too strong about how I feel about this but I feel strongly about it now. Because I see so many people right now who have flooded the internet and are trying to figure things out and have never seen anything like this before they get an account shut down. They're like, Oh, my God, the internet's broken or the internet hates me or whatever. And it's like, no, it's like, I got my first account shut down by Google AdWords back in 2009. Okay, because I don't even know what I did wrong. They just flagged the account. I can never I can never advertise running again. And then I got more accounts flagged from Facebook when I was running ads in 2010. I was running Facebook ads in 2010 Two other network marketers because I was a failing miserable network marketer who is running around chasing friends and family. Okay. And I came on the internet. And I got involved in training and started to learn how to generate leads and then I became an affiliate for that trick because that's, and then I started marketing it to other network marketers and I lost more Facebook ads accounts back in 2010 That I can tell you, but I also didn't know what I was doing. neither. I was learning and I was using company logos as my image. You know, I was doing all kinds of things that you know, and I'm not saying that anybody's doing anything wrong and to lose their accounts or anything else. But this, what you just said is the most important thing that's ever been said on wakeup legendary is that none of it matters except the skills that you have inside of your brain that nobody can take from you. Nobody can take that from you my wife and I were listening last yesterday to a interview with a lady who was a Holocaust Auschwitz survivor and she said as her as they were walking into Auschwitz, her mother said they can never take from you what's in here. They can take everything from your clothes, they can even take me and they did. She lost her mother right as they went right as they went into the camp. They split her in her mouth but her mother said they can never take one in here. And that I think is what a lot of us don't understand, but you have figured it out my friend. You have realized that what you put in here really really matters. Would you tell how much it matters to the people who are listening. I mean, how much that matters right here

Mila:  The most powerful thing is like everything that you have because you can lose. I can lose the money that I made. I can lose their counters. I lost some but once I built the skills and once you have the knowledge like you can't, you can't know what nobody can take this away from you like that's the most I think it's the best investment you can do for yourself with investing in knowledge, invest in education, invest in yourself, right? Because once you have that, nobody can stop you

Dave:  So tell us about what you've done with Instagram and what you found out about Instagram over the last couple of months. You've it's beautiful because we're looking at an account right and you know, just over 500 followers, and for those of us who want to go and follow your journey we can we can see what you're about to do to bring this count and any other account that you work from back into the 1000s of followers. So what are you going to do? What have you done but what are you what more importantly, what are you going to do to grow your next Instagram account?

Mila:  Yeah, I started this account on Friday and I think Instagram and as any social media, it's built for a community is built to be like a community not to be like sales leads not to be just like post sales and say your sales you know, it's build a community and to be as human as possible, you know, so I try to use every kind of post. They offer every feature they offer as possible. I use heels because he uses them the most to bring new people.

Dave:  That's a tool to bring new people who are not already following you.

Mila:  Yes, that's the format, the contact content format, that Instagram is pushing more well now it's meals. So I use the wheels to bring more people to bring more leads and I use Instagram stories to connect these people with me. So I don't show it just to like, try to sell them whatever I'm promoting, you know, like, I don't try to sell them on. Just sell them. I post things about my personal life as opposed to like, okay, you know, like, pitch little pieces that's like, it's gonna connect to my audience. They see that I'm not a scammer. I'm not like a random person. I have a family. I have a husband. I have a dog, you know and I and that's what I do in that, like I create some sort of like a system because especially now that you don't have control of social media, and like they said they're still trying to figure it out to be to these lottery people in trying to figure it out how to run their own business, so I can't count on only one thing. Only on Instagram, you know, so I have a TikTok account. That's how I actually started building a following because I believe TikTok is the easiest way to start building a following and from TikTok I use TikTok to help grow my Instagram account. So I have all these two that I build. I focus on growing my email list and then I have my Facebook and then all these little all these platforms are connected. You know, and I mean, I guess it helped me grow my Instagram account. But on Instagram, as I said, like I try to use every tool that they offer you know and building a community not to gesture like I'll say your say your sales, affiliate marketing, affiliate marketing, affiliate marketing, and I try to like, show little things about personal life that helps like create and protection because I think that's how when people actually trust you and they they buy from you isn't away now. Like they have a connection with you.

Dave:  Yeah, yeah. Ultimately, I think one of the big things that people are trying to figure out once they become interested in something is Is it real, you know, is it real? And so there's kind of The Attractor Factor and in it, you know, I'll pull out this, this document, which is the fishing formula document. And anybody can access this by going through the challenge on day five. In the business plan class, you can access this, this particular little graphic here about the fishing formula, but yeah, it's like there's a couple of things that you have to decide on. In order to, you know, in order to decide, you know, who you're going to target and how you're going to get them in the boat, you know, I'm having a difficult time pulling that up, my computer running slow but but essentially you're gonna bring people to the boat, you're going to Chum the water similar to how they would throw you know, blood or fish guts or fish food to bring the sharks to the boat. You didn't get people to your boat, and that's with the value. You certainly weren't saying I'm gonna sell something. I have something for sale. You know, that doesn't bring consumers and people you know, you guys have teaching free stuff that's going to help I'm funny Afrin and over here on this account, and you can learn that you know what I mean? People are like, Oh, okay, cool, like free stuff. Funny. Yeah, I like that, you know, and it's like, and then how am I going to get them in the boat? Well, how am I? What am I going to use for bass? Maybe I'm using free training, maybe I'm using a free PDF giveaway. I'm mixing that up to over time I'm mixing it up making it more personalized and then well how do I get them in the boat with a well I use a two page bridge but it's it's going through the process and really saying how am i How am I going to Chum the Waters first and bring people to the boat? Then what am I going to use to convert them to get them to give me their email address? And then you know, how do I introduce them to whatever product I'm introducing them to on the bridge page? There's not a lot of moving parts. It's actually rather simple. But I think too many of us try to perfect our little funnel or we want to perfect our bridge page video or we want to, you know, we want to obsess about the fact that we haven't we don't have many emails and our follow up series or whatever, instead of just getting good enough and then beginning to start marketing, which is creating content, running ads. And so what sort of advice would you give people to get into action to income producing activities?

Mila:  I think people just need to not like waiting for having everything figured out or waiting for having the perfect conditions and you know, like, feeling like Oh, I'm feeling like to do something like don't think and just do it. You know it starts with the things that you have. Because I think that's what makes a difference to people. A lot of people have success in sewing, and it's like a lot of people. Okay, I'm waiting for the perfect moment. Moment. I'm waiting for them. To have the perfect tools. I can not. I don't have the perfect tools. That's what I have. That's what I'm gonna do with what I have. People overthink a lot and I think Something I think it's important also is like, test, test everything that you can test during meals, test different types of content, test doing covers so I don't know how to say yes on Instagram, try doing different types of content. Try doing something like a different lead, lead magnetic like or call to actions, test everything because you never know like, it's made sometimes like little things that you change. That's gonna be the game changer for you, you know? 

Dave:  So Becca said hey, I've noticed a lot of people are checking my link but are not opting in in your funnel. They're not giving you their email address, right? So check this out. Let me go back and actually show this, do a little teaching here for those of you who are listening in and help you to kind of see where things may be, where they may not be working for you. And so let me share my screen so you can see what I'm looking at here. All right. Let's see. Let's do just the window here. All right, you can see that Yeah. All right. So when you're when you're when you're going through trying to figure out what's wrong, like what's not working. It's really easy to kind of use this, this little thing, this fishing formula to kind of do a process of elimination, right? So if you go over here to the like if you have no idea who you're talking like who you're talking to who your target audiences, then you need to figure that out. That's your species, right? That's like fishing like you need to know what fish you're going to fish for. Because you don't want to be you don't you don't want to bring bread if they like to eat hot dogs, you know what I mean? Or you don't want to bring shrimp. If they only eat squid, you know what I mean? So we need to know who we're targeting so we can go to the appropriate place where they live, we can bring the right chum, use the right bait, bring the right reel, right so it's really important. To know who we're targeting. Next, where do they hang out? Well, like if I'm targeting people who want to make more money than they're probably everywhere. You know what I mean? Or if I want to target people who are losing weight, want to lose weight or if I want to target people who I mean it'll help me to, okay, these people might more be on Pinterest or these people might more be on Facebook groups. So you can decide, hey, where do these people hang out at? And these people are on TikTok like crazy, because everybody else is doing it so I can see that they're getting customers from TikTok. Whatever. Chum, chum is your content. How can you get them to the vote? So you know in in the case of the lady who asked the question, I think it was was it Becca? Sorry, was it Yeah, Becca? So, in Becca's case? It's like, how do you get them to the boat? Well, you sounds like you're getting them to the boat right now. They're clicking your link. How can you get them in the boat? That's the big question your baits not good enough. Your baits not good right now. It happens to be where I have that little red bone fish that right there that's reminding us right there your baits not good enough. You need to change your bait. So I want you to imagine that you're fishing and you're continuing to throw down a shrimp and you bring that shirt you know fish are down there. But you keep bringing that shrimp backup and it's a full shrimp and you're going, why are they not biting it? Why are they not eating it? People around me are pulling up shrimp or fish in the same boat but they're not eating. Hold on What kind of bait are they fishing with? Oh, they're giving away a free PDF for you. So just put something else on the hook you want. I mean, and it doesn't have to be a big to do. You don't have to let everybody know and ask. You don't have to ask anybody. You don't have to tell anybody. Just switch it just change it to something else change the headline. If you're a blueprints member, come on to the blueprints call and get feedback from our CMO. If you're a marketers club member go get feedback from Drew. Use our resources change up your landing page so you can offer a better bait. Okay and then your real well if you're if they're opting in but not buying, then how can you funnel them better? Maybe you're not using the right funnel. Maybe you need to switch up something on your bridge page. You know what I mean? So this process allows you to kind of ask yourself, Okay, how far are they coming into your funnel? Where are you losing them? And that's probably the thing even if you go all the way to getting them to buy the result? Well, what else can you sell for more money? It's a reminder, what else can you sell for more money right? So that's why this illustration in this particular fishing formula can be helpful and Becca, hopefully that was helpful to you to just simply know that you're not doing anything wrong. There's nothing wrong with you. There's nothing wrong with your potential. It's just a simple thing that you got to just change the bait on your hook. You know and I bet if you throw a different bait out there, you're probably going to get a couple of bites. Mila, what would you add to what I just said?

Mila:  I think that's, that's perfect. I think she needs to like maybe and I don't know if she's offering any sort of like putting any call to action like offering any free ebook or free video free something you know, like maybe the call to action or something that needs to be on the on the opt in page that then it's gonna like yeah, you're gonna go to the next step.

Dave:  Test test.

Mila:  Is that sorry to cut you off today, but there's one thing that I do and this helps also if she's using Click Funnels, click funnels, they offer you something like a split test. And you can have a two page and then one page you can put like the free lead magnetic or the other one you keep it the way you're using. So ClickFunnels is going to show you which one is going to fall. Well. So then you're going to know what's the where you like losing them or Yeah,

Dave:  So and I bet a bunch of people maybe were thinking, I wonder how you do that. Anybody think that? As you're sitting there listening to me, let's say you know, Clickfunnels has a split testing feature. Anybody thinking to themselves I wonder if I need a coach for that. Let me show you. Let me show you. I just got out the whole Google and guess what? I just did split test pages and click funnels ClickFunnels support came right up right now Mila the reason why I'm bringing this up is because you said a few minutes. So the number one thing you see out there with people is they're not. They don't take enough initiative. You said you see that all the time. People are not taking enough initiative. So here you go. You can go right here and figure out how to do that. split test. Well, man, there's even a video there's even

Mila:  I try to help everybody but sometimes like it's something on click funnels and they literally have a chapter by that and every time that I have any sort of problem, I call them like I I call them on day shet and they serve my like, little things that you know, like you can do and having much initiative. I don't know. Sorry,

Dave:  I'm just trying to just say out here, it's hard, but it's so easy. It's hard, but it's so easy people you know, I mean, it's, it's one of the things that I think is true, is you gotta Well, you got to get hungry but you gotta stay hungry. And how do you get hungry? Well, the only way to get hungry is to get hungry. You know what I mean? You get hungry, you get in pain, you're hungry and that makes you do something. But what I see is that either people don't recognize their pain, or they're not in enough pain to get the motivation to do some of this. Sometimes our life is just okay. And we get complacent. We just get comfortable. It's like we want change, but it's not really bad enough. And there's a lot of things that I could say like, Hey, you know, don't let things get bad enough to where you have to do something. But what do you tell yourself? When you know about why this is so important to learn like if you had your child or your sister, whoever and you are obviously your sister you're sending them down. And well what would you say to somebody to try to convince them that right now Matt is really important to learn these skills because of what's coming in the future. Going back to picks and shovels. We're not going back to manual labor. We're going back to robots are going to steal your job. We're going towards everything. We're going towards the metaverse, we're going towards freaking cartoon farms. Animals. We're all sitting in a room Mark Zuckerberg says we're going to be in the middle. We're going to be cartoon characters. I mean, we're going towards the place where they're selling pictures of hand drawn horses for $300,000 because they're NF T's. I mean, we're going towards a place where people are spending billions of dollars on a coin that you can't hold. I mean, the world is crazy. The world is crazy. So in one sentence or once in one in one breath I mean, what do you tell yourself and what did you tell your sister about? Why like and I mean, deep down not the bullshit like, Oh, why? Like for me, it's like, I don't want any other man to be telling my family where they got to live. What they got to do. Like that's like, for me, that's really that's kind of become important to me. You know what I mean? Because I really, really realize how sick the world is. And how effed up the world is and I don't want nobody dominating my family. You know what I mean? I don't want anybody telling us where we got to live or work or drive or where my kids got to go to school or what they got to believe in. So it's that we're in money gives us that freedom to be able to have that flexibility and that control whether you like it or not, so for me, it's about being able to care for my family and not have not put them in a place where they're abused or misused. Right. And I think a lot of people in this world will abuse and misuse people, because they're not not as powerful or whatever. And we've seen that in history, right? We've seen people take advantage of people. I'm not I. I'm a real big believer in not abusing power. So I of course don't want my children or my family to be abused by people. That drives me to want to and I also just love the process. I don't think I can ever have a I can never have a lid on my creativity. For me, I have to be free to create. That's just something that I know about myself. But you know, what do you do? What is driving you? What do you think internally right deep down inside, is driving you

Mila:  You know, David, I was lost professionally for so long and coming to a new country and you have to start everything from from scratch and like you depending on people to give you an opportunity to like you actually show your potential to show you who you are and like people the companies just couldn't give me like my potential and who I am and like the fact that I I found these I fell in love with these and like the world is digital. The world is digital. Nobody, like most people, watches TV anymore and even likes TV they watch on Netflix or things like that that's connected to the internet. So the fact that I know what I went through and not wanting to depend on people to give me like, okay, so I don't want to depend on companies, you know, like, I know what I want to throw. Like, I fell in love with this. Like I make my opportunity, I make it like I don't want to depend on others. For me to be able to make money or live the life I want. And yeah, that's like what really drives me, like I don't want to depend on any company and even like sometimes you get a job but like, you're not useful for them anymore and then the other day you are out of there. So is that i For me that's what drives me and and Yeah,

Dave:  Well, thanks for coming on and telling your story for a third time without it's just so inspirational. Mila, it's so inspirational. I just I just I just thank you, I thank you for believing in yourself and then taking the amount of action that you've taken. And the attitude that you have is very inspiring. There's so much to learn, not from listening to you teach but just listening to you talk. There's so much to learn. So thanks for coming on and being willing to talk about it. I get a lot. I get something every time I see you tell your husband that I said hello to your sister, that I said hello to your mother in Brazil, that we said hello. We're rooting for her. I think you're trying to get her to America eventually. At least that's what I think I remember. So hey retire her well, I have no doubt that you and your sister, your mother are very lucky to have you too. So keep up the great work and maybe fourth time.

Mila:  Yeah, thank you so much, David for having me here and creating this amazing program and opportunity that's changed my life and changed me. So many lives out there. And like you have no idea like the fact that you have instant family in my story like Mira, we thank you so much.

Dave:  You're welcome. Thanks for saying that. It's really kind and thanks for believing and yeah, it's a partnership, right? We create and then somebody has to take it and run with it and use it and so it's a wonderful partnership that a creator and a client gets like I'm I was the creator you happen to be the client. And now you've you've your wings to where you can be a creator and go get clients and it's really cool. So thanks for saying that and we'll see you really soon hopefully, okay.

Mila:  Yeah, thank you. Thank you so much, David.

Dave:  All right, my friends. There it is. Wow. What can I say? I mean, have a client like Mila come back for a third time on the show to share her. Her strategies and her story in just taking the time is a beautiful thing for our community. It's a beautiful thing for legends. It's a beautiful thing, hopefully you individually this morning to hear that and to see that and you can even go back and you can go through our interviews or wake up legendary. And you can see Mila she can see herself back in those earlier episodes. You can watch the journey. It's so real. It's real. It's right there. You can watch it. There's no There's no smoking mirrors. There's no sleight of hand. I'm not a magic man. It's just, it's right there for you to see and watch with your own eyes and then you can decide what you want to do with that information from there.make sure to follow her on instagram @milamarksonofficial I just hope you'll be Legendary. We'll see you back here tomorrow. For another episode. Peace.

TikTok Content Strategy Secrets

Below is the transcription for this episode:

Matt:  What's going on everybody? Happy Labor Day. If you're joining us live, drop a little comment and let us know where you're tuning in from. It's always fun to see where people are tuning in from and if this is your first time we go live every single Monday through Friday at 10am. Eastern, and we have that really since we were doing this for a long time before COVID and everything but when the pandemic hit, we started going live every single Monday through Friday at 10am. Eastern and just started interviewing people just like hey, how's it going? What's new in your business? How did you start your little, you know, work from home style business, how did it work? How did you learn, you know, and just unpacking strategies and stuff like that. And, we've got another great pair of guests today. A couple so this will be a fun and really interesting episode, I think, who's crushing it? I'm not actually sure where they're from or where they're at because I signed in a few minutes late. It was just like you're ready to go live. So let's bring in Bruna and Donnie How are you guys

Bruna:  I’m From Brazil

Donny:  I'm from Washington. But we originally met and got married in Los Angeles. 

Matt:  Well, we've got people from all over the world and all over I mean, certainly over the United States, but man our community is pretty large and pretty vast. All over the place. And it's fun to see people from just all over the world to can learn and discover how to, you know, make money on the internet like get their little, you know, it's sort of like a big pie and you've kind of cut out your slice of the pie and there's enough pie for everybody. So you guys can tell us a little bit about you guys. Tell us, bring us into your world. How did you start online? What gave you the idea to start doing content creation? Online and you guys have about a billion social media channels that you guys are now let's just about how you got started and how did you find us and had you tried anything before that?

Bruna:  Wellyou guys know my sister Camila she's, yeah, she's doing great. for a long time. She was trying to, you know, make me go inside this thing because, as you know, I'm an immigrant. It's really hard for me to bring my professional career to the United States. It's a lot of process you gotta go through I am graduating architecture. Yeah. So I have my license, English, you know, but in here it's a long, long, long rock won't. So yeah. We decided after watching her going crazy up on this business and then we decided to try Donny at the time. He was just changing. Leave you that. Maybe he was. He's a veteran. So yeah, kinda like let's let's try

Matt:  That's really cool.

Donny:  Oh, yeah. Military. I was in the Navy. So I did a deployment and stuff like that. So I was on an aircraft carrier in the fifth and seventh fleet. So Asian and Arab countries. did a tour. So I came back and I was like, Okay, once you're in the Navy or the military in general, it's come back and it's like, okay, what am I going to do now? You know, so, I started. We started doing this actually and I started working at an Air Force base here as a contractor. Yeah, we moved here to Las Vegas, and I started working on an Air Force base as a contractor, but at first I was doing this full time, and it was working really well for us. And then I was like, okay, maybe I can, you know, do this as a side hustle. So I actually started working on the base and doing this part time. And it wasn't working pretty well as when I was doing it full time. So I actually stopped doing that and I'm doing this full time now. Yeah.

Bruna:  Because while he was working part time on Legendary, I was working full time. And then now he's working full time legendary and I am working part time so I love that because we have each other to balance, the you know, pursuing this 24/7

Donny:  we're kind of switching off back and forth. So it's like, when she is you know, like I'm getting busy, you know, because she gets some projects you know, we're able to like, move around. And yeah, it's like, it's like a, I look at it as like the military because the military is like a day and night shift. And so it's like when she's off I'm on. So it's like that, but not necessarily day and night shift because we want to spend time together. Like someone's always able to answer people that have questions or post videos, so it's kind of like a good team type of type deal.

Bruna:  And thankful because of our success with legendary we are able to buy our house now

Matt:  Congrats.

Bruna:  Yeah thank you,

Matt:  man. Isn't that isn't that crazy? Like sometimes I think back like 30 years ago how like this just like it wasn't a thing. Like it was just like you had your job. And that was about it. Like the internet wasn't really a money making machine like it is now. And that's cool and I love the balance. Like kind of the teamwork the camaraderie the the balance between somebody's work and somebody's not and also like you guys are making great money online but like I also really love you know, a couple years back we had a guy there was there was a guy we knew us in our community went through our training and stuff and ended up he ended up making a million dollars and he kept his job in the Air Force that entire time. I think eventually he quit his job. But it wasn't. It wasn't until after he had made a million dollars and sometimes, you know people people are like, like people will throw out the number like six figures like oh, that's when you've made it, you know, and then there's like taxes and then there's like, we actually have to live and then like, you know, it starts like boiling away. And I like the sort of the realism of like, No, we're grinding out two jobs, we're working our jobs. We're gonna buy a house because like sometimes this with with independent contractor income too, like it's hard to buy a house just off of that because it's not considered like real income, you know, for a mortgage so having jobs allows you to buy a house but also have like supplemental income coming in every single month from the work you're doing online to and that's cool. So tell me about content creation, had you guys created content on the internet before like on social media? Were you on social media?

Bruna:  I'm very shy, especially because my first language is Portuguese. And I'm terrible. Like I'm still learning English. I came here to study English. And I kinda like dealing with this fight. But I never ever thought like I wouldn't be from a camera. Especially now talking to a bunch of people.

Matt:  Isn't that funny? How like, I don't know. I've been in this industry for over 10 years and the funniest thing is that every time somebody has an insecurity like that, it always ends up being their strength. Always. Like every single time somebody from a different country has told me English is my second language. And I was like, well just imagine if that was your biggest strength because people a lot of times you know, like really polished people who just they're real polish. They're really like I've noticed over the last like five years, how there's been this sort of shift from the believability factor like of how people are kind of like this dude's just smooth, polished, it's to put together it's to, like people really crave that sort of like, Man, this is interesting. Like, she doesn't even really like to speak like, Well, what I guess traditionally, like accurate English or whatever you want to call it, but it just sounds like I'm gonna like to lean in a little more because it's interesting. You know what I mean? I read this book called the Gifts of Imperfection. It's a book by Brene Brown, and that's what that's what that made me think of which is like, the whole idea behind it is that every, like, imperfection that we have. is hidden inside of it are just tons of gifts and tons of things that are actually like to our benefit. And yeah, it's just funny that you would have that too because I bet everybody who follows you is just like, Are you kidding me? Like your contents, amazing like I love watching her. Why would you ever think that but to us? It's like, No, I'm nervous. And I'm like, worried what people are gonna think and what about you, Donny? Have you ever done any content creation or anything? No.

Donny:  I mean, the weird thing for me is I was a college athlete. So you kind of get on social media and you have a fan base and stuff like that. I went to the University of Montana, play football there. We're on track there also, but after that, once I joined the Navy, it was actually like, put private blockings and like or delete your social media because people didn't want to, you know, my squadron. They don't want people to know what ports we were visiting and people post that type of stuff. So actually, like went away from social media for a while and I actually lost like all these I come back to and I'm like, Whoa, there's like all these extra steps I have to take or even TikTok to like, I didn't know how to post a video, do color customizer. Like the videos and stuff like that. So that was a huge learning curve for me. And I thought that it was going to, you know, I just applied all the skills that I learned in life to take it step by step and form good habits of doing it every day. And I just slowly have gotten better. And just stick with it. I think,

Matt:  Man, that's cool. I love that. That just sounds so simple. I just took all of everything I've learned in life. But yeah, I guess you know, being like an athlete being in the military, like a lot of those. I mean, in order to have any success in any of that, like you've got to, you've got to be able to stick with something you've got to be able to battle through adversity. You've got to be able to take moments of letdown or disappointment and kind of be like, alright, well, you got to push through that. You know, like, you really have to lean into a lot of discomfort in order to be a division one athlete. So you take that and I think that's a good learning lesson for anybody who's doing anything you know, is like a little bit of consistency, like a little bit of just giving it some time to start to figure it out. It's more of like, it's like when people come into our challenge they watch our challenge and stuff like here's a great baseline for a business, you can run that a lot of people do run on the internet, and you probably don't realize it until somebody says it to you. But outside of that it's kind of like you're an engineer a little it's like you have to be able to like look at all the different parts and say like, well how am I going to wire this to this and how am I going to connect, you know, and start to it's like you become a pro and YouTubing stuff because there are pieces and parts of it that are like you gotta figure it out. You just have to figure it out. That's the only answer. What uh, so what's the strategy behind all of the social media channels? I don't know how many you've got but a lot which is called

Donny:  Omnipresence I think is was our goal behind that because, you know, you never know I was you know, both of us watching these wake up legendary shows and we realize that and seeing through our own experience that you know, Instagram or Tiktok or Facebook you know, one of them can just be like going off like with showing our content to, you know,100000 People then all of a sudden next day, it's like 1000 or 500 people. So, from that we realized, you know, it's not like we have multiple accounts, it's not like we're sneaky about having multiple accounts. It's almost like a funnel in a way of like having that Omnipresence to bring everybody to throw that show them which really has helped us to our wealth couple Instagram, because it just it the idea behind it is just, you know, showing or getting our content in front of as many people as we can. Yeah.

Matt:  Interesting with so many different tick tock accounts. If you see you have different tick tock accounts. Are you running them all like this? I'm gonna get real nitty gritty for people here? Are you running them all from the same phones like in the same app? And then also, are you posting different style content? So let's say you got five accounts, which by the way, for anybody who's here like, you should definitely have multiple I would say two or three accounts at all times. That is just the quintessential thing to have one account on Tik Tok. Get a bunch of growth, start really killing it and have that account totally wiped out. And then it's like, I think I think it's over. I think my business is done. Right. What a smart thing to have five tick tock accounts. But you have five, do you post the same content? depo similar content, because I know we interviewed Camila a long time ago, and she had to and she was like, Well, I posted the first video I think I think it was her post the first video and then I basically make the same video exactly the same but it's a different technically it's a different video. She just records how you guys go about that? And cuz I mean five channels. That's a lot of content. How do you do that?

Bruna:  So sometimes we do exactly the same. We're going through just changing some angles, or some words. Whatever we are doing, we're gonna do some needle things differently than the other ones. Sometimes we do like let's say you're recording a video in these accounts and then in the second one, you're like, we just record and then we change our way for the second one to record is the same, but sometimes we change like let's record a couple of videos today, but we're gonna do let's say we post one, one kind of video in this account and then the other one we're gonna post the different video. And then later on, we're gonna switch it.

Matt:  It's simultaneously so easy, but yet, there's complexity to it. Like if you really boil it down. It's a pretty simple business, like a pretty simple content creation strategy. And I think you know, sometimes people view having multiple, like three accounts or something is like, oh my gosh, how can I ever manage that? But really, you boil the content down once you get down to the, to the base layer. It's like, oh, this is not that complicated, but it is really good and it's almost like an insurance policy. A lot of in a lot of ways. But also, if you think about it, because you have an account with like, 70,000 you have an account with 18,000 of account 4000 You have like lots of different but if you think about it, you're kind of broadening excuse me broadening the funnel. Like if you view the channels as the top of your funnel or like where you're just pouring people in and funneling them down. Like you're just making that bigger and larger and opening it up more for people to find and discover you. Do you find that you have overlap? And followers or have you not really noticed that?

Donny:  Sometimes people message multiple accounts, but usually, people aren't stupid. They find they find that wealth couple Instagram account and they kind of realized like, I think I noticed that people will no notice that we're just you know, trying to get them to the wealth couple and showing truthfully showing them the right information and stuff, because people will literally alert us when there are scam accounts because those do happen. You know, there'll be other scam accounts that are like trying to get people to go to like crypto and stuff like that and you know, we have people that Weaver in their trust and they let us know and it was we usually don't know because they block us, block us then right to other people, but it's usually pretty obvious and people can tell

Matt:  Interesting. Yeah, that's fascinating. So you guys have I mean, from all of those accounts, you just got leads coming in every day, right? Yeah. On average, like on average, have a guess of how many leads on average a day you generate from all these accounts? Yeah,

Donny:  of like a lot of things like a lot of people want to see the number or like thinks there's some statistical chart that we have. And it's like we just had, it's going good, it's going good and we keep doing that. And that's bad.

Matt:  I just think the only reason I was asking is just because I think it's just a powerful thing for people to hear and see that there's, I mean, you guys are probably generating like 50 leads a day or 100 leads a day or something like that. I don't know. But it's just every single day from that content. But the cool part is like here's what people underestimate. Sometimes when people like to view followers nowadays on tick tock, because they're so easy to come by. So easy. I mean, back in the day, it was like, You really couldn't get followers like, it was like to generate a lead. You had to go on like buying a Google Ad like it paid for Google ads and there was like $3 a lead so it was like, now you can post a video you can get 10,000 followers from a single video, you know, but I think people underrate and underestimate. I mean, you guys have hundreds, well, not hundreds of 1000s but you get at least 100,000 people following you. And 10s of 1000s of people on your email subscriber list that you know, you can metaphorically dial up and be like, hey, like, you can type a really powerful email and get a lot of people to take action or make a meaningful decision or something which is that's really powerful. It's really cool. Recently, that reminds me recently, Josh Smith. He's in our community and he recently maybe a year ago or so was about to quit his business and realize that he was like, Man, I got a lot of people on my email list and so he just like started writing emails, like he was like, I'm gonna spend some real time and started generating so much income. He was like, I did not realize, you know, I knew I had subscribers, but I didn't think of them like people who are actually opening and be like, Man, I want to know what Josh says today. It is a really powerful thing. Do you guys feel like you guys also do any long form content or as most of your stuff short form video on Instagram and Tiktok and stuff?

Donny:  so I was doing short form content. And then I kind of realized, like, just like we were just talking about the follower thing. And I realized, you know, it's not it isn't it's a new age. It's not just about how many followers you have. And people can buy followers nowadays and stuff like that too. And what ultimately, you know, what we saw really mattered was getting the message out and with like, Instagram reels, tiktok Facebook reels, all those you know, get the content out. It doesn't even matter how many followers you have. So

Bruna:  I love tiktok since I really don't think I like to speak at all. So that I don't say anything. I just fell. I got really good. Good. Oh, when I have to say. I mean, I can deliver a message when I don't feel too confident. I would be more confident in speaking Portuguese. Of course. Yeah.

Matt:  Your Portuguese audience when you're creating content in the United States?

Bruna:  Yeah, I know. And yeah, so why don't say hey, man, I get so nervous. Sometimes I say What's wrong more than I am the video and I have to redo it again, you know, so that's what I do. Yeah. So much speaking. So I go.

Matt:  Yeah, yeah, that makes sense. What, uh, okay. Here's, I wanted to rewind for a second back to your journey back to February. Here's one thing that I was curious about and I forgot about till just now is two things. One, I'm going to come back to that no speaking thing. Because I have a little note on that, too. So when you heard from Camila about our challenge, you actually went and purchased our Blueprints. I remember thinking back to that and I was like, that's kind of interesting, because a lot of times people who are like they have a friend or something, they'll tell you about something. And they'll be like, you know, just go purchase a challenge. Like, you know, you might not need to buy the blueprints or something like that. And, at least, or even, not necessarily the blueprints, but that happens a lot of times. It's like higher priced products. They're just like, well I'll just teach you, you know, like, I'll just show you don't worry about whatever. So I was curious about your decision to purchase the blueprints, even with your sister being uber successful and what was the thought process there?

Bruna:  So in the beginning, we were kind of debating Should we buy should we not, but He had his free time trying to figure out what else he could do. And then we talked and we decided, You know what, let's learn. Let's learn from scratch. So that's how we ended up deciding to buy I think, was the best decision because you can kind of get lost sometimes. So you guys got over well with the blueprints and stuff. So that's how we decided let's go because we are kind of like a blank page. So let's, you know, let's get everything we can in the right way.

Donny:  Just like people ask me all the time to you know, like, what am I going to learn and stuff like that. And if we didn't get the blueprints ourselves, you know, say not only would I not be learning but I wouldn't be able to experience and share

Matt:  what I've learned. Totally, totally. That's that. It sounds like it sounds a little, I don't know, sounds complicated, but it's really not. It's just like hey, like, I've I've I've done everything like that. So here's something that's really interesting to me so check this course out. Hopefully you guys can see this. Let me make sure. Yeah, okay. So, this is this is, this is actually inside of our business blueprints. And this is the affiliate blueprint. And so you were just talking here. I kind of went and said, you know, I'm not doing a lot of talking in our videos. recently. This girl right here, Andrea, who's from Peru. She did let me highlight this. Did a little presentation at one of our masterminds called how I made six figures on Tik Tok without speaking, and this presentation inside of our Blueprints is all about how She was able to and it's all about her strategy because she does the same thing as you guys with a bunch of notes. So it's a very similar setup. Anyway, we just added this into the blueprints five days ago, four days ago, something like that. And the cool part about purchasing our Blueprints is like we didn't know, like you guys didn't get out, like, Hey, you got to pay another $50 to get this upgraded training just like you guys probably didn't even know what was in there till just now. And her strategy and her strategy and she's in Perth. She lives in Peru. And she's been crushing the content creation strategy, but like she does the same thing. She's like, well, you know, like, English is my second language. Like I actually don't speak English that well. So she just points. You know, she just sits there plays music and just likes points and grows huge followings. What a stupid simple way to like, I just, my mind is bad. It's so insane, but it's a really clever train. It's like 45 minute training and it's a really clever strategy that seems like you're basically mastered the exact same thing.

Donny:  I think that's one thing I tell myself is it doesn't have to be like, sometimes you think it has to be like, you know, switching the screen like 20 different times, like flat put a flash in there and stuff like that, but not realizing that it's more the message that you get across that really matters. So it's, oh, can simplify it and just be yourself. Because your business is your business. So it doesn't have to be like someone else's, it can be you can actually your strength could be that you simplify and you're not having all these flashes where people have to, it's hard to read and stuff like that. So I think that's one thing that helped me to continue this is to realize that you can just simplify it and that can be your strength.

Matt:  It's really good. Simplify simplifies. There's a concept called direct response marketing, which is really the basis of a lot of likes, dirt well, not direct sales, but has really good marketing that has clear messaging. That's really the center of it all is like you're kind of just speaking the direct response marketing language of like, it's all about the messaging, and it's all about clarity. It's all just about, I might be clear about the message, am I clear about what I want people to do? And a lot of times what I think happens is people try to get cute and they try to get over they try to overcomplicate stuff. There's a difference between like getting cute and being confusing versus being creative in marketing. So a little bit of creativity and really clear messaging and then I think the third piece you would touch on is giving people a super clear call to action. It takes like a little bit of it takes a little bit of belief in yourself. It takes a little bit of Moxie to be like, here's exactly what I want you to do next, you know because that's like, whoa, like, That's intense. Like you really got to believe in what your day can't just kind of bullshit like, you got to really believe like, Hey, this is exactly the steps you need to take next. And that's when people really start to take action and your business starts to move because of people's behavior. They feel any sort of sense of like, I'm unclear here. I'm not sure what I'm supposed to do next. What do they actually want me to do? Like I don't get it. It's like yield. Nothing happens. Nothing happens. There's no conviction. There's no you know what I mean?

Bruna:  Yeah, definitely. We kind of try to make clear the way you say make it clear visually and the message is

Matt:  So smart that you can also go the other way when you try to make things really clear you can lose a sense of like, fun and entertainment. See you also got to connect that a little intrigue, like marketing is about grabbing people's attention. So no marketing. That's why marketing is hard. That's why you have to learn. It talks about learning skills. It's like, you have to actually learn how to grab somebody and pull their attention out, but then also, like make it really clear like that I've got your attention. This message is gonna be real clear. Here's the message. But I love that. I love that crystal clear messaging is no wonder you guys are successful.

Bruna:  We tried to make it simple. A little bit more direct is where I think we've been going lately. Just try to be direct with people who don't want someone to just be direct and tell them no, this is what this is. What it is. So

Bruna:  less is more sometimes.

Matt:  Totally, totally. Less is so much more. So much. The amount of things that have changed that legendary of the last four years is almost nothing. And the reason is, is we know the backstory and history of this industry which is you know people influencers and businesses even the launch of course coursework run for a year and it'll disappear and and then in about lucky if it's a year, maybe like six months and then they've got a hot new thing coming out in you know in a year. And a half. And people do this. Just keep buying hot new things, things, new things. And we wanted to find a timeless business model and then just not change anything. Like add to it, update it sure, but keep it the same keep it rock solid. Keep so people not just our affiliates, but actually like our students can learn, go implement it, come back, learn again, implement and they have a place that's like ah, this is still familiar. Nothing's really changed. This is all the same like and simplify it, strip it down. And yeah, simplify it. Less is more. It's so smart. Basically,

Bruna:  we would boil down

Matt:  Hopefully we don't get some sort of Facebook shadow ban for this but if you've got a kid here, there's plug barriers. Dave, Dave said to a recent mastermind, he said, You know, I basically somebody said, Dave, what's your morning routine? Like he's got a really intricate routine and you must wake up at 5am and, you know, pound a cup of coffee and, you know, do 100 Push ups and you know, I mean, how do you do it? And he's like, honestly, I wake up and I say a little prayer to you know, whoever and I say you know, please help me not fuck this up today. and That's basically it. keep the tires on, let's keep this extremely simple. And every time something shiny comes flying out my face, and I'm like, Whoa, like, make sure there's people around me who can like, give me a hard slap across the face and say, Hey, focus is simple. Keep it simple. Don't get distracted. Less is more and that's what people appreciate over time. It's, we often call it a boring business model, a simple, boring business model. It's not shiny, but guess what a lot of times shiny involves a lot of volatility. All those people talking about, hey, come day trade with me on tiktok, you know, and they're live and they've got 18 screens open and, you know, it's like, okay, yeah, I don't really want to lose $32,000 and then get it 34,000 The next day and like, I don't like every day. I like something pretty boring and simple and, you know, consistency. Yeah, consistency and, honestly , long ways. It's outlasting people. It's like it's just some people are just not going to come to the gym every day. And if you keep going to the gym day after day after day after day, you'll just outlast them. Even better than them. You're not even smarter than them. It's just pure grit and just outlasting people and I think for you guys like in your category. There's, there's, there's like a threshold, though. Like there's the initial kind of like, let's say 10 successes. And then like there's a six figure success and then I would say between six like 100,000 300,000 There's a lot of people kind of drop off in that room because they're like, oh my god, that was a lot of work. I made it, I know, peaked or whatever. And then there's like a select few who are like, who made it to 100 now, settle into this rhythm. And I can just keep it, I can sustain it. I'm gonna do boring shit every day. I'm gonna do my best. And this is like, this is going to be my life now. And they build and they build and they build and it keeps going. But those people, you know, we've got some people in our community who have been doing it for, you know, 234 years and they just kind of Outlast they're, they're no longer super flashy, but they're doing their thing in the background and making great money on the internet and people don't really know who they are and it's just boring. But for them, they're like, dude, all day like this. is awesome. You know? That's so totally, totally. And it's fun. And it's so I'll leave you guys with the last words for people who are just getting started getting ready to post that first video. They're a little nervous. They're like, I'm not sure I'm about to hit posts, but I might have to say after this video, what would you say to those people?

Donny:  I would say from watching one of the earlier videos, wake up legendary morning shows. If you miss one day, you're likely to miss another day. So show up every single day. And make that a habit no matter what. And slowly things get better. You'll start, you

Bruna:  Now, learning how to do better. Just start Yeah, you gotta, you're gonna kind of shape the way you're going to shape yourself on the way wow

Matt:  That's really deep. Like learning it's a process and becoming okay with the process. Yeah. Wow, that's so that is great advice, man. Like, even for me that hit up that hit home because it's like the process is hard. The process is really complex. You've got to sort of accept the reality of where you're at today. And that's awesome. Thanks for that. Guys, where should people follow you? 

Donny:  add @wealthcouple on Instagram. That's our favorite base. So everything funnels into the @wealthcouple. 

Matt:  Here we go. Alright, we'll put the IG  That's the best spot to go find them. Follow them. Guys, thanks for coming on. It's just so great. You got so many gold nuggets. This is awesome.

Donny:  Thanks for having us.

Matt:  We'd love to have you back on. We'll probably reach out in a couple of months and he's gonna come back on we'll have you on a date and then he can meet you guys and

Bruna:  Thank you, guys. 

Donny:  Thank you very much.

Matt:  Alright guys listening and not watching it's just wealth couple and search them on Instagram you'll find them right away just so everybody knows there's a bunch of other accounts you know are trying to basically they're like scam accounts that are like It's like wealth couple with like a period at the end of it or like there's a bunch of other it's just straight up wealth couples. So if you see other ones on there just there's scammers out on the internet. It just is what it is. That's the internet 2022 social media 2022 Right so find a wealthy couple you can find hustle with Bruce Lee are you on Tik Tok? Go find them, go find their profiles, give them a follow. Let them know don't wake up legendary and yeah, have a great rest of your labor. Day. We'll be back here tomorrow, Tuesday. 10am Eastern as always, we're always here. Every single day every single weekday Have a good rest your Monday.

The Answers To The Most Asked Marketing Questions

Below is the transcription for this episode:

JoAnn: Hello hello hello and welcome to wake up legendary Happy Friday everyone. I love it. I'm so excited. It is the kickoff to a holiday weekend for many of us so hopefully everyone gets to enjoy their weekend but also take some time and keep learning, growing and expanding your business, your education and all of that good stuff at the same time as well. Today we have a pretty awesome show planned. I'm pretty excited. We are going to dive into the tech side. I'm actually going to bring on one of our marketing coaches here at legendary, and we're going to answer questions and just dive into some of the common roadblocks that those starting out are running into when it comes to just setting up funnels. Content, lead magnets, all of that good stuff. And then at the end we'll be able to answer some of your questions as well. So it's gonna be a packed episode for sure. If you're brand new and want to be notified when we go live every morning you can send a text WUL to 813-296-8553. We'll text you right when the show goes live Monday through Friday. You won't get any other texts I think except a birthday text. Other than that, so definitely if you want that reminder to hop on live when we go this is a great way to do it there. And then, of course we have the best swag ever. If you would like to get any Legendary shirts and hats. I got one right now. Not only do they have the coolest logo ever and sing on them, they're also super comfortable guys so go grab your shirt at the legendary dot shop and I think Brian who has come on he's got a hat on today too. So you can check out some of the merchandise there all right. Without further ado, welcome one of our coaches here at legendary Ryan how's it going, man?

Ryan: Hi, JoAnn, how are you?

JoAnn: I'm doing well. So pumped. So a little bit about Ryan, you've gone, you were a student. Originally, we've gone through our education. You launched your online business, you're definitely a practicing and active affiliate in the world of affiliate marketing. And now you're giving back to our community and helping those that are starting out as well. So Ryan is someone if you book any of those one on one coaching calls. Happy is one of the coaches that you could end up with and he's helping out and all of that good stuff. So I'm so excited to have you here.

Ryan: I'm excited to be here. I haven't been on this show. I was on the show back in September with Dave and I got invited at one other time to come back. But I don't remember why I wasn't able to come on the show during that date range and then it just kind of fell through. And that was probably early this year. But ya know, it's exciting to be here. It's exciting to talk to you and talk to all the legendary family we got here. So it's gonna be it's gonna be

JoAnn: Awesome. All right, I'm gonna kick it off. Let's go. Let's go big. As a marketing coach here at legendary What do you feel is the number one roadblock and question that you are receiving these days.

Ryan: The number one I was thinking about and I couldn't pick one. It's like a 5050 split between there being a small hiccup with text somewhere usually related to domains and DNS records or ending up with some kind of conflict and then nothing really works. And then in a lot of cases, what will happen to everybody is like taking that action and trying to fix that but it turns into a mess that it's gonna be a real project to fix up. The other thing I would usually get is just my content, check my content, like am I doing things right? A lot of a lot of times just a little bit of overthinking and letting enough time go by to really allow that content to start working and to start building up the momentum. So a lot of a lot of people start off making really, really really good content, and they just kind of start second guessing themselves and you know they want somebody to look at it for them. So that would be the other thing that I get probably most commonly.

JoAnn: Okay, so let's say then I'm coming on a call with you and I desperately need help with content. I'm not sure how it's going. I'm not getting views or I'm bummed. I'm only getting 200 views which is still 200 views guys.

Ryan: That's pretty cool.

JoAnn: Right? We gotta frame it the right way. Where do you dive in? Where do you start with that? What's your checklist or pieces of advice for those that are struggling with just getting started with getting their content seen?

Ryan: Yeah, so the first thing is consistency. So with TikTok, when you've got a brand new Tik Tok account, you're competing with an established TikTok account. So TikTok is an interest based platform. They want people to stay on the platform as long as possible. So when you've got other creators that have been in the game consistently, doing this every day, it knows what creators each person likes to watch and watches all the way through and engages with. So that's what you're competing with, right? They don't want to just keep the views away from those people. Just to give you a whole bunch you gotta prove yourself a little bit first and prove that people can actually watch you. And that's going to be one of the elements that you're going to have to get through first. So if your audience stops scrolling, just because you stop posting so if they're still viewing TikTok videos, and you're not there with fresh stuff that they haven't seen, TikTok is going to show them something right and that something isn't going to be you. So if they're showing you showing them to other creators, then those other creators are gonna get the attention. They're going to engage. They're gonna watch all the way through and TikTok is gonna say this person likes this creator let me put this career in front of them and at that point, you just got to hope I guess I mean, I can only speculate but I guess you're gonna have to hope they stay on TikTok long enough that TikTok runs out of stuff to show them.

JoAnn: TikTok wants their viewers and their audience to stay on the platform. And the reality is guys, when somebody starts looking into doing something online, they're not just following what he says, they're also going to show him other analysis and they're following 23456. So you need to be the one that's front and center and lightly connect with me and have a tent that ‘s just going for an app. I feel like that sometimes when I've looked at some of our students accounts on tick tock, it's just always going for the ass click click click click on bio, click in bio on every single video and there comes a point where we've got to switch instead of just like, hey, please come date me. Please come hang out with me. You got to be like, Hey, this is why I'm a cool person, right? Show your personality. This is what I have to offer. And look at it that way. What are your feelings on that? How do you feel about that?

Ryan: Yeah. So you gotta have high value content. You have to and I know that in some cases, and this is part of the conversation, usually, in some cases, you know, well, some of the top affiliates are only posting TikToks, free videos, they get that and they're blessed with traffic. They are very much guilty and their follow up sequences are insane. Like they have really, really good dialed in follow up sequences. They can really capitalize on the traffic properly. Starting out, know who you are going out and meeting. If I see you for the first time and you make me aware of something right I become aware of a weight loss plan or I become a way to make money online. And I decided to go to your profile to check out you know, I'm not going to just be there. Naturally there's going to be some skepticism, there's going to be some confusion. I need to have those objections handled before I'm ready to go to the next step. So if I go to your profile, it's just an infomercial. Forget about it. Like yeah, I'm just gonna, I'm not gonna it's not gonna sell me on anything and it's certainly not gonna sell me on you. So high value content, I always say 50% and 50%. If you can do something like the 50-50% Awareness type concept, which would be that text on screen that is 510 Second, you know, just showcasing the opportunity, identifying problems and showing solutions with words and the other 50 titles. content so that way I can actually learn about you and what it is you're doing and how it is you're going to help me that's usually a pretty good rule of thumb.

JoAnn: Yeah, definitely. So I'm just gonna put this up on the screen. Whenever our viewers ask what is high value, high value is information. You're being open, honest with what's going on instead of trying to hide in the weeds and you're actually giving usable tips that they feel oh, okay, this person knows what they're talking about. I can start to trust that they're knowledgeable. They're just not sending me down a dark alley funnel with a link saying, hey, just click here because I set it. You're actually providing information, you're providing little tips I've even seen, you know, visit this website or how to create something in Canva.

JoAnn: But you're not just hiding, you're not gatekeeping every single piece of information. We are a believer in providing some value. There is some give and take. You can't just hide everything that you're doing behind a paywall, so to speak. What would you add to that to answer your question?

Ryan: Yeah, I would just add that always keep that in the back of your mind to lead with value so if you can prioritize the value over anything else, look at it this way this is this is the way I started looking at it. And that's when I started to kind of see some momentum build up a little bit faster, which is that my audience should be able to get the outcome. They're looking for and have the problem solved that they have that I'm solving without ever spending a dime. So between my content, my follow up sequence and any other manual follow up I may do I do keep track of some of that stuff. I'm a little bit overkill but they shouldn't have to spend any money to learn and actually get started doing what I'm actually doing. That's how much value I'm providing across my email list through my content you know, and I'm not gonna I'm not gonna give it all the way up front you know, you got to you gotta take a little action show little interest you know, you got to get my eBook out of my league and then you gotta start getting my emails where I send some really high value stuff out there. But you know, and then the money is gonna follow as a byproduct, the sales are involved, right. You got to eliminate all that confusion that they have and should always be clarity for your career for your client. For your business. There should always be clarity as they move through. When they visit your profile. They should be 100% clear as to why it is they're going to click on your link. They should be 100% clear one and be clear where they're going from that bridge page to your affiliate offer, whatever that may be. So if you're not providing clarity, you're gonna notice a drop off. People are going to start falling out of that funnel really really fast and certain point because there's just no clarity there. When I first got started I was confused as to why do I even need this bridge? Right? Why do I even need this bridge base like this just seems like an added step. And I didn't understand that. That's a good place to live. That's where you tell your story and build your relationship. Sure, but that's also you got to have a smooth transition from you to your affiliate offer. If I come from your content, go to your landing page, opt in to your list and start receiving emails. And the next thing I see is a video of some other person that is selling me something that's going to cause a lot of confusion. He put a bridge page in between where I can sit there and say thanks for coming here. This is why I'm talking to you about this and this is the person I'm giving it to you. Take them by the hand and just hand them over. You eliminate all that confusion. They know exactly why it is that they're looking at the page they're looking at after they click the button. They got clarity.

JoAnn: And there's no man I call it like there's this dark alley. I've said it earlier today. Dark alley is the online world, right? And if you don't provide that clarity, if you aren't clearly holding their hand, this is the safe way through the funnel. And all of a sudden, they feel like they've been thrown into some seedy place because it doesn't make sense. They were just you know, watching Susie doing a really cool TikTok and they click and there's somewhere else it doesn't look the same. It doesn't feel the same and they're getting a sales pitch. They're gonna run for the hills immediately. Right? So it is that taking them on that customer journey of how they connect with you. And you're now referring to them, Hey, check this out. And this is who you're who you're going to see what you're going to see on the next page. And that's definitely and it's just that they feel a lot better about it. They're like okay, I understand now where I'm going, where I'm headed and how this is working. But it is shocking how many of you want a bridge page. Just forget to grab opt in, do an opt in page and try to just shoot them right to the sales page of any offer. And it's like no, they don't want to be sold. They you need to get to bring them along a little bit and you want that email on your list. They're a part of your business. You worked for that email, you worked for that content. That person will definitely get them into your world. So someone asked what is a follow up sequence so that is your autoresponder what you're sending out through your emails. When somebody opts in on that first page, you're providing value and those additional touches to where you're connecting with them through email. And when you set that up, that's all automated. It's really a beautiful thing instead of you going okay, I got an email Ryan again today for the third time this week. Get it set up to where it's automated. That's what Aweber is about. It goes through all of that on day three. Of the challenge. So definitely go check all of that out for sure. On that piece. We got a lot of comments. I'm loving it today. So what the other part is that DNS records and all of that feel is the easiest way to walk somebody threw that piece.

Ryan: The easiest way it's one of two ways. It's either for them to share their screen, and I can just guide them though I have little annotation tools I can draw on their screen. Go ahead clear here and I just explain things as we go through. If it's too bad of a mess, like if I look at it they've got things in there wrong and they know things are the wrong and click funnels and they're wrong and AWeber and just all this different stuff this text this backend setup is all wrong. I'm just there and I'm gonna send over a request for remote control of your screen, because I don't want to run at a time before I can go ahead and fix this up. It depends a little bit on, you know, some people, some people are extremely fluent in tech. And there's just no issues. There's never any issues, they just understand things. In most other cases you're doing something brand new, right? So it's normal to make a mistake or four screws and not understand where it is that the disconnect happened because you just did all this stuff you've never done before. Never thought you'd ever have to do before you know you're integrating software and connecting you know DK I am a professional email and then all this stuff. This is complicated when you're brand new to it. So a lot of times it's just a simple fix to something really, really small. Sometimes it's just a matter of adding a subdomain and pointing back over to ClickFunnels because you have a website. And there's no way to know that your www is already pointing towards events. So just stay the subdomain right. So what happens though, is in a situation like that, a lot of times they'll take www put it towards ClickFunnels and sometimes it's going into the funnel. Sometimes it's going to a 404 page, and then they'll go through other records because of a YouTube video they saw or something that they looked up in a blog that said to do this and to do this in other websites now. So now you gotta bring the website, but then you've also got to get everything there originally trying to do work, which can be time consuming. It can be time consuming, identifying everything that went wrong and then usually at that point, you just kind of go ahead and fix it. I've done it enough times to just go ahead and fix it. You know, for somebody brand new who's not familiar with it, it's gotten to that point, you have to have somebody look at it, right so it's definitely gotten to that point but that's what I mean call support. Chow. We have lots of people that if you find yourself in that boat, definitely reach out and all that good stuff. So going back to TIkTok and content because there's a lot of people asking about growing accounts for those definitely that are in blueprints, there is a new training that was added. It's by Andrea and she really gives a ton of tips on how to grow an account starting over from scratch with a new one strategies all of that good stuff. But one thing she definitely mentions is when you start that new page, let it sit.

JoAnn: Don't do anything on it, let it sit there because then TikToks Like oh, we have a new user. I want them to start getting back in and using the platform. So when you post that first video after you let it sit for a couple of weeks, tick tock throws it out there like crazy because they're like, We want to give us this person we lost them. They almost didn't start interacting on the platform. But if you make an account and start posting that same day, they're like, maybe they're trying to sell something. So it actually kind of tricks their algorithm a little bit so that is a little tidbit there too. When you start a new account. Let it simmer a bit. Let TikTok get really hungry for your attention. And then posts start posting those videos after a couple of weeks. So that's definitely something to think about when we're starting new accounts and all that good stuff. So if anyone wants to read, Brian because people are asking for your email, it's Ryan dot Halbert at legendary marketer.com Correct. There is that period in between Ryan's first and last name that's on the screen and then it's at legendary marketer.com But all things in marketing Don't be the hunter be the hunted? That's exactly what was Andrea's teaching. It's even having tick tock come through. Oh, I would want this as you start engaging. I want this new user to be interacting so when you start to like I'm not so concerned about you. I'm not so interested yet in Tik Tok with the new account. When you do post they get super excited and they start pumping your stuff out because they're hoping they can grab your attention. So definitely keep that in mind. Everything you do is how do you attract people to you? Instead of trying to pounce on them from your end, even in content that you put out? Always. Then says it all the time. Be the hunted, not the hunter. What do you what do you think about that? Ryan? In your experience?

Ryan: It applies to most situations right? It applies to the first thing I think of is outbound messaging versus inbound messaging, you know, for lead generation stuff like that be the hunted instead of the hunter being desirable, don't be desiring. Which is just far more effective. It's far less time consuming. And when you're the hunted and you have people reaching out to you, it's just a big time saver. If you're not worried about it, you don't have to worry about convincing people to be interested in you right. You're just taking my take of the people that have already raised their hand and said I'm interested in that. And then it's sort of similar to any other respect. You look at it too, so yeah, absolutely. For sure.

Emily:  And the other key piece and this has come up a few times this week, even another week of Legendary interviews, is really dial in who you want to reap. I'll try to reach the world. The world won't respond because they won't feel connected to you in any way shape or form. You want to put out content that is so attractive to a specific person, that it's off putting to someone else. Like you are literally so dialed in to who you want to reach who you want to talk to that it just doesn't even connect with a different group. People. If you want to talk to moms make your content that is all about moms dated all of that good stuff and push the dads or the non parents out of your circle. Because they're not gonna connect with your content. And they're not going to grow and trust like you and end up clicking on things. So make sure you really dial in who your audience is. And speak to that one person when you're writing copy when you're making content when you're filming that video. As if you have that one person even put in money. That's what I like to do. give that person a like where do they work, what are their problems and then speak to that person in everything that you're writing and putting out your Do you and then I would recommend that you have different audiences for different offers. You have different pages, but what are your thoughts on that?

Ryan: Yeah, it's relatable. Right? It's almost the biggest thing there because if people can't relate to you, then they don't see you know, if I were to give you like an extreme example, right if we're looking to make money online space, if we're talking about, you know, here's something to do with TT, because you're not going to do and you want to make little extra money that's not going to speak to somebody who's having financial struggles and they want to start an online business or somebody who's really driven you know, the messaging is just way off there. So you want to be relatable and in the easiest way to do that is by telling your story, right? You don't have to come up with this crafty messaging that you know these slogans and headlines you're gonna use just be relatable. Share your story and people that will relate to you will come to you. It's gonna be the equivalent, right? I got started in marketing. I have a lot of blue collar men in my audience. It's probably 90% blue collar men. So that's who I'm speaking to, and what are their pain points, right. What are they struggling with? Nobody wakes up in the morning and says, You know what, I want to be an affiliate marketer. You wake up in the morning and they say I'm sick of this job for hours. And when the time is spent with my family, I live paycheck to paycheck, pay my boss, those are the things I used to say. Those are the things that my relatable audience is also saying so those are the points I want to speak to and I want to really talk about those problems. Talk about those problems, how they can be solved, give them ways that they can solve those problems without buying anything just dropping a follow right? But then also showcasing the outcomes and the solutions that they're looking for. After identifying those problems. And when people can kind of see like, alright, you know, listen, there's always an excuse why somebody can't do something. It's just so easy to come up with an excuse than it is to actually do something about it that that's what people would rather do. But when people can see that somebody that's just like that had the same problem. They have reached the outcome that they want, it becomes a lot easier to become comfortable with that idea. And it makes the solution look more desirable and achievable. So just crafting your messaging properly, it seems. And just always I always keep it in the back of my mind. People don't want to buy products, they want to buy solutions. Nobody wakes up and says what my training courses. They want to learn. They want to make money. They don't even want to learn how to make money. They just want to make more money. That's the outcome they're looking for. So that's how we got to showcase that's how you that's going to be the most effective way to showcase

JoAnn: so I want everyone that's on right now. I know the outlet thinks oh I'm gonna shut start saying make 10k. It's always 10k A month. It drives me batty to make 10k a month. That's the outcome you want 10k A month 10k A month and then they have a whole bunch of videos. They think I'm showing you the future. But it's really not showing them if you're going after moms. Maybe it's like even Emily shared with me earlier this week. Maybe it's being able to buy all the Halloween decorations you want at home goods, maybe it's you know, going out to dinner a few more times a week, and that's that's the outcome you're showing. Maybe it's being able to have more late days or being able to see your kids ballet recitals. Those are those outcomes people are actually looking for one that type of freedom in their life. And we're talking obviously right now to make money online as a show. But with any niche. Okay, I love Jeep Wranglers. I'm a total Jeep girl. A little tidbit about me. So my idea, my IG pages and feeds with one of my accounts is all Jeep set. And people are showing what your Jeep could look like and how amazing it could be if you just had this one more modification. And of course there's a link to that modification. Right there. Its affiliate marketing is everywhere. Whether you want to do modifications, make money online or dog products. We have someone in our community that has a massive following for a love of bunnies and does Affiliate Marketing For all things that being a bunny would need. It's pretty cool. But look at really what the outcome they're looking for. If somebody's into really loving bunnies as an animal they're looking for how to make products for my bunny, and the best products and keep them healthy and that's what you showcase. So don't just go after the money grab. It's deeper than that. Show them that piece you've gained. The self esteem you've gained from the lack of depression because you're no longer stuck in a you know, overtime job that you hate. There's a lot of ways you can look at that. And if you're going after moms, you can draw them in by talking about like somebody said, you know, like carpool line hell you know, there's moments where you just bring them into your world of day to day life. Think of it that way. What's the day to day life that you're looking for and are searching for? That's the value you want and that's the result you want to show them that 10k a month isn't going to get somebody to click. I promise it's not going deeper, go deeper than the money.

Ryan: Absolutely. Yeah, I totally agree. I totally agree. And it's never I've yet to ever meet somebody that was just chipper, everything was perfect except they needed a little more money. So like a shiny object person, right? If, if I'm gonna go in all five because somebody said that I can make $10,000 a month every 90 days. I know a lot of y'all ain't making no $10,000 a month. It has a hard level. They don't say it if it's not true, but then also, you know, also it's just not it's not a problem that anybody has. There's always something deeper, right? There's always something deeper or just trying to learn a lesson and their mother is saying 10 grand a month. I don't know why that's been the case and I see it every day. I see the students and see some of the fights. I'll go to the page, and I'll see that headline. I'll see that text in the background of the video count 10k And what as you can make 10k after three months. Just not it's not well, it's gonna catch some eyes. It's not gonna it's not gonna it's not valuable. It's not valuable. It's not going to now you've got a whole mess of trying to convince that person. Okay, maybe it's not actually three months, but you can actually get results you know, it's just it starts off on the wrong foot.

JoAnn: Well, it's also putting you against a lot of other random people who can lend it to you, so now let's use Who do I trust? Who do I go do want a deeper connection, find the deeper result will actually identify the your exact avatar who you're trying to reach, whether it's you know, a blue collar guy or a middle class mom with young kids or an empty nester what's going to burn into who you're trying to reach. And really the life or the problems, you know, the solutions they're looking for. And it's not money. And when you can showcase that, that's where you're going to grow that relationship. That's where you're going to grow like no trust factor. And they're going to end up clicking that link actually. Yeah, and not to mention on another note at the same topic is there's FTC compliance issues, a lot of that stuff too. Like I've seen that video all the time, the average affiliate marketer makes 154,000 a year, you're gonna get in trouble. You know, you don't want to be you dont you don't, you can't imply that you know, I think an FTC violation is like $40,000 for each event, which is one piece of content to one person. So the way I read it, if you got a million views on a video, that's a violation, just hang it up. So you know, keep an eye out for that too. You know, you can say those things if you put a disclaimer on the video, you know, you see a commercial for medication and it has the results not typical or if it has the bottom of the screen, you know, you can still put those disclaimers on videos and just kind of come to see a disclaimer on any income claim TikTok.

Ryan: Though you don't want to violate the compliance it's not a it's not really a light. That is you know, not saying it's gonna happen to you but you know, just keep that in the back of your mind.

JoAnn: Definitely, it's just I really hope people are listening to take this to heart and try it and go with their content. Because there are a lot of people, not a lot. There are people making comments, you know, in the group or posting concerned that they're not getting growth, they're not getting this one. How often are you posting? You can roll back over the last three months and there aren't well over 100 posts enough in a three month time. Let's be real. You can pay there at least three to five times a day, five days a week. Give me that you need to go all in. You want to make this work. Let's go all in. That's your first. Second. Don't make the exact same video 100 times and then go. I don't know why it's not working well, the same day that wasn't working the first 30 times. Try something okay to do something different, go outside the box. Let's get creative. Those creative juices flow and try a different approach. If they're all text on screen do something different. Check out your editing like yesterday was shared. Some people have too big of a pause at the start of their video. So if someone's already scrolled, because you haven't said anything, nothing was on the screen. So they were like, they're just sitting there. Really look at that. Are you showing? Are you touching somebody's pain point? Are you too general with your audience? Do you need to dial in who you're talking to a little more? Are you showing real solutions? Are you only showing a money amount? Those are all things to really ask yourself and audit your own account. Then go ask those questions at somebody that's killing it and out of their account. They're done over two week or you're not just in one day. I think that's important too. Sometimes you will go up Brian just posted this video I'm gonna go up yet the journey that that one affiliate is putting their viewers on. They already grabbed them in something else maybe a month or two ago. And so it makes sense with the relationship they're building with their viewers. It may not make sense as a one off in someone else's account.

 

Ryan: Yeah, absolutely. Yeah. Plus, you're just kidding, to a tee when other people are doing as well and it's no differentiation. There's no differentiation between you and the other people. If they're if they're seeing your content, you know, they're seeing other people's content in that space. So if they just saw that other person made that video and others saw you make that exact same video that's going to be a really good chain point. Is their content for inspiration, not as a copy and paste you know, you're not looking to go over there and just right click you're looking to use it for inspiration, get ideas, content block. There's lots of different ways you can remake content around one idea. You can tell your story, you can tell a story in a 10 second text on screen video. You could also tell it in a three minute long, boring single take. You are not going to get a lot of attention on the for you page, but it's there for those people that did come to the for you page and now they're scrolling through your profile. That's that content. Therefore you need to be creating content for those people as well. You know, I've done almost no hook at all on my profile. Because I'm not making it for the for you page. I'm making it for the people that are scrolling through my profile. And right after I create that awareness, I create a little bit of interest and they say you know what, I want to know a little bit more about this guy and what he's talking about. That's those videos. Therefore, two of them are pinned to the top of my profile and then the rest of them you'll see about 50% go through every other day. I've got one or two of those types of videos going out. Right? 

Emily: Definitely. So let me ask this because I've seen her bring it up a couple of times. So I want to ask her a question. Came in from within. I think it's a business account. So link trains are great, but let's look at how we'll go back to the Jeep example. Link tree in an IG account of different Jeep products is fantastic. Somebody's looking for a specific bumper they don't want to link to lights they want to link to the bumper. You're in the make money online niche. You don't want to have five different make money online courses that lead to confusion of where do I start to learn from and last, so you want to just have one where it's really dialed in. So it really depends on what you're an affiliate for. You're promoting, it should match to what is on that page that content your audience and really think about is this confusing or is this helpful?

Ryan: it also can sometimes cause more confusion if it's not set up. Right. I've seen some great ones that make money online that have their lead magnets, maybe a blog link and then where to take action. So there's some things like that. What are your thoughts on LinkTree and that sort of thing? Pretty much exactly what's great if they are organized and they're easy to navigate and it's just not a mess. If you've got 30 buttons all lined up like hey, go to the go to tech talk and go to the link tree and look at their link tree link tree dot link tree that slash link tree or whatever it is. And tell me how long it takes you to figure out exactly. Their link tree on their own link tree is very confusing if you can't make sense of it immediately. So that's going to be the biggest thing right? If you feel like one is necessary, then they can be great. And they can be great. And you can , it's a good way to add more stuff to a single leg. But it's got to be organized. Like you said it's got to be organized, you know, it's got to be, you know, a couple of things of value and then just where you know you don't have to have like all of your social links in your link tree. You don't have to have all these different products and your link, promote those products to your email list. You know you can promote individual products you can send a different link to a different product and a YouTube short and in a Facebook reel. You don't have to try to have everything crammed into your link tree on Tik Tok. And then once people get on your email list that's the main goal right we don't want to add friction and confusion and confuse buyers don't buy click the route. You want to make it clear when there's confusion there, they're just gonna leave. And you can add all that stuff that you want to add to your email list. If you're providing high value emails, people are gonna be opening your emails every day, and they're gonna be excited to receive them. And you're gonna be able to promote your social links in the footer. You don't need all that.

JoAnn: What if it's unrelated products? 

Ryan: Then it shouldn't be there. Because it confuses your audience. It should only be related to your content, your offer and that sort of thing. I've seen link trees with 15 Wanting links occur and it was everything from their Amazon to make me anything in between. And that's what it's like before different accounts for different types of content like that. You have to really make sure any links that you're providing are a clear path and journey. For the person you're creating Convo for person you want to take action, make sure it's one clear action

JoAnn:  And they can't get lost in the muck of too many links and I don't even know where to go or what I was even looking for when I got on to this link tree because there's so many links and they're confused and they're out there going to the next person that is more clear. They're not going to disappear altogether from looking for whatever product you're promoting. They're just going to find it from someone else that's more clear. That's the reality. So you want to be as clear as possible for sure.

Ryan:  Absolutely. Yeah.

JoAnn:  All right, Ryan, one more time share where people can email you with QuickBooks, or to set up one on there's a link right in the challenge. Towards the end of the last few days of the challenge. There's a link to book one on one sessions that you can do. If you are a blueprints member, you can grab that session. 

Ryan: Definitely for sure. So I’ll share my email ryan@legendarymarketer.com or you could also send it to Ryan.Howard @legendarymarketer.com 

JoAnn: All right. Awesome. I hope everyone had an amazing Friday morning with us. If you came on late. Definitely start from the beginning. There are a lot of little tidbits in here. Shout out to me. Reach out to our support, ask questions in the group. We're always here to help. And just keep rollin guys have a great extended weekend and we will see you on Monday. Peace. Thanks.

How To Fit Your Content Creation Into Your Schedule

Below is the transcription for this episode:

JoAnn:  Hello and we are live. My name is JoAnn. I'm the marketing manager here with a Legendary Marketer. Happy Wednesday August 31. Everyone, the last day of the month. I am so excited for September because fall is my favorite season. So we're getting a little bit closer to that which I love. Before we bring on our guest this morning, I'm super excited for you to get to know them. I do want to share with you just in case you're new here and you want to get reminders. When we go live each morning we don't spam out. You're only going to get a reminder text, text the letters WUL to 813-296-8553. For me and now without further ado, please, in those comments, give me some hand clap emojis because it's Wednesday and that's what Matt always asked for. And let's bring on our guest today Chelsey. Hi Chelsey, how are you?

Chelsey:  I'm very good. How are you doing today? 

JoAnn:  I’m doing well. So excited for you to just share your story and let our audience really get to know you and all that you've been doing. But to kick it off. How did you find Legendary to tell us where it all started?

Chelsey:  Well, I downloaded TikTok when I was alone at home and we were all shoved in our little holes back when that big crazy stuff happened. I'm not gonna say it so I don't I don't get you flagged or anything. And it just really started off as something to do. I'm a busy mom of four little girls, and I just needed and I stayed and that was my little escape. And so I had it. I started then and then I created a new TikTok and I wanted to, you know, get into a different niche that is hard to get you know back into a different niche whenever you're in another niche TikTok. So I started another one and I was telling my husband you know, I was really tired of you know, my job and you know just having a cap of what I could make because I felt like I was so much more than that. And I was just scrolling along. And this girl who was one of about 18 or 19 I don't even remember her name. She kept coming across my page. And I would watch her videos and then I’d scroll and then one day she said something that just hit me. It hit one of my pain points. And she told me to click the link in our bio. I clicked the link in our bio and the rest is history.

JoAnn:  So how long do you think you were scrolling and seeing her before you took action?

Chelsey:  It was a while it was probably a couple of months before I finally took action, which is my biggest regret. I feel that everybody was my biggest regret. Just not starting when I saw it because I feel like when you see it, and it touches something in you, you know every single video she did. It hid something inside of me. I'm not sure what it was. But it was almost like she was supposed to show up on my TikTok. And I was supposed to see her account. And so yeah, it was a couple of months before I decided, okay, I'm gonna do it.

JoAnn:  Right. And I think that's such a great reminder for everyone that's watching too. It's funny how we take months to take action, and then we start being an affiliate and we want everyone to take action immediately or it fails. Yeah, but you didn't take action after the first TikTok you saw or the first video, right? It takes time and that's what you've got to keep putting that stuff out there. Eventually got the sale because she kept putting content out. She kept showing up on your page. You kept going, Oh, I'm interested and growing that online connection with her a little bit more each time. And finally it was just the right time and the history right.

Chelsey:  Yeah, and I've actually seen I don't know where I heard it is all solid. But somebody has to say something a certain amount of times. It's like a statistic out there that you have to say something a certain amount of times. Like, 10,11, 12 Yeah, you have to see it that many times to be able to finally just go okay, I'm ready.

JoAnn:  Right, so you jumped into the challenge. Did you then delay or did you take your time? How did the challenge go for you? No.

Chelsey:  So as soon as I got my login information I was in on the challenge. It was funny because Armando, my advisor, had done everything I was supposed to do. I watched day one. I did all my assignments, I scheduled my call. And then I was stuck for a minute before I could talk to Armando but I was just fidgeting I was just waiting and I could not wait to get back into the challenge and it's just like, everything that I was learning was just connecting it was just like light bulb going off in my head like that's how it is. That's how it works. That's awesome.

JoAnn:  Well, I know you mentioned it on your questionnaire but share with everyone your prior experience with direct sales. So you have a story before you found Legendary.

Chelsey: Yeah, so I actually don't think I put this into my questionnaire but when I was a little girl I just felt like there was something more for me to do. I wasn't supposed to go to college. There was something I was supposed to do. Now I know it was to be an entrepreneur. That's something I love. To lead. I love to help people, you know. And so what was your question? I'm sorry.

JoAnn:  Share with us all about your direct sales.

Chelsey:  That's right. Affiliate marketing when I was actually 18 years old. I tried to learn it a little bit but I was very, very, very confused. I had no idea so if i Okay, whatever. So when I was 21 I found out I was pregnant with my first baby. And my husband wanted me to stay at home, but I just felt like I wasn't helping them. So am I allowed to say the name of the companies that I

JoAnn:  I mean, it doesn't matter. 

Chelsey:  Well, yeah, I started a makeup company. Okay. All right. It started when I joined a direct sales makeup company. After that I joined a health and wellness company. After that, I joined another health and wellness company, and then I started the fourth health and wellness company. Oh my gosh, and that right there. I'd build a huge team. I'd build a team I was built to a right known as diamond. And I realized I ended up having to pay some money to hit my volume team and make that patient so yeah, this is not some start making sense to me. I've worked so hard. I felt like I had completely just failed. And then I tried it again. I did some bizarre bizarre things. And then I actually joined a jewelry company. And all of those just kept failing. It was like nothing was working for me and now I know why they were not working for me because everything that happens all your failures lead to something big I truly believe. So I was like okay, I'm done. I'm done. I'm washing my hands of direct sales and MLM because something's not right. Right and we have to work this hard, and you know may aggravate my family and friends. I mean that that was so good. It just stressed me out so bad that I had to make a list of all the family and friends and then my family and friends were like, oh, what's she doing now? You know? And, and I quickly just said, You know what, I'm done. I've tried, I've tried the best I could. And it's just not for me. I guess that's basically how I felt. So I have definitely done a lot and I've tried a lot but I tried. I really, really worked hard. And I figured out that it does not matter how hard you work. You will never be some people. But I feel like if you are not one of the first trailblazers in the company, or you are not one of the first people to you know, get started. You're not going to see the money that they promise you. 

JoAnn:  At the end of the day it's not your business.

Chelsey:  No, it's not. And that's what I wanted. I wanted my business and I tried to make it my business but it wasn't mine.

JoAnn:  thing. Right. And since you had that entrepreneur itch, you were looking for it and it just wasn't clicking just wasn't clicking. At all. But you kept going guys, she went through seven direct sales companies.

Chelsey:  I made money, but not the money that not the money I needed to to help my husband with the deals. I mean, it was a little bit of money, you know, but it was not money that we needed.

JoAnn:  Right? But the thing that I love is you didn't give up. This isn't right. Okay, keep going. What's next, what's something else? There has to be something there's something there's something you keep going and I know you went through a lot to get to this place, but I'm excited that you did.

Chelsey:   I don't feel like I do enough justice sometimes because of the day to day training. You know when I say this, I mean and people on my TikTok know it changed everything for me. I mean, it changed everything. It's not just about the money. It changed my confidence. It changed the way my kids look at me. You know, and my husband how proud he is of me and that I get to wake up every day. You know, I struggled a long time with my purpose, like a long time to the point where I would cry because I felt like everybody in the world around me knew exactly what they were supposed to be doing. They were fulfilled. They knew you know, where they were supposed to go in life and you know, all this stuff. And I was like that's just something that I just always prayed for. I was like, please just to show you my purpose. What am I supposed to be doing? And I found my purpose. I wake up every day happy. I feel like my purpose every day is just to help as many people as I can only to believe in myself, but to create freedom for myself. I mean, and to, you know, help them be their own boss.

JoAnn:  Now, that's beautiful. I love that. I absolutely love that. Thank you so much for sharing that with us. So, you go through the challenge you get started and we're doing something new. How did your friends and family first react because they've already gone through all the direct sales and now you're all in with something new. How did that go?

Chelsey:  You're not gonna believe me when I tell you I didn't tell you about it. Yeah. I did not tell one single person I didn't even tell my husband when I first started. I did not tell anybody and not because my husband is not supportive because if I would have told him I was doing this he would have been like go for it baby, you know, because he knows I can do anything. I want to do it. I mean, he's gonna be the first witness to that. But I did not tell my family. I did not tell my friends. When I figured out there was a way for TikTok to end. Like, my TikTok won't be shown to people that I know or that my Facebook reels would not be shown to people I know. There's a way around it. I set it up, it was like I did not want anybody. I firmly believe energy is everything. And I don't think there's a lot of people that you think want you to do good. But deep in there, they don't want you to be better. than them. They don't want that. And so when you have all these negative energies coming against you, it does make a difference to you when you have all these opinions of people telling you oh well. Are you sure that's real? That sounds like you know, scam or whatever. I didn't need that. I did not need that at all. So I did not tell anybody. 

JoAnn:  I love it because sometimes you've just got to protect your little circle like your energy like you shared and just figure things out without people that shouldn't have an opinion but do you don't get to tell me what's right. You don't get to tell me what I should do because you don't

Chelsey:  even know what you're doing. Well, this is my thing. If you're not making a million dollars, don't tell me what to do. You know what I'm saying? Because that's where I'm trying to be. I'm trying to be a millionaire, or at least six figures if you're not making it if they don't have the mindset that you need to have to get you to be successful. And that's not the people you shouldn't be going to get advice from, that's not the people's opinion you need to be listening to, some people might have opinions. But what is the one ear and out the other because you are in control of you and that is all it is up to you to be successful. Not everybody's opinions and not everybody else.

JoAnn:  Yeah, so true. I mean, even when you have a question, you've hit a roadblock. Say you have a question about your funnel. If you go in the group, you're gonna get oh, I've tried this. I've tried this, do that you're gonna get real answers, real problems. Solving. And you ask somebody that isn't an entrepreneur who doesn't understand and doesn't care. They'll just be like, That's dumb. You should stop it. That's not helpful. That's not what my question was.

Chelsey:  Not at all. Know who you're asking me for help. From? Right. Exactly.

JoAnn:  But the friends and family sometimes have no problem giving. I can help you with that. It's called quitting. That's not what I'm looking for here. Right.

Chelsey:  And it's funny because it doesn't matter what you say you're going if it's something online, they will they're gonna always a scam, you could quit but if if I was to go out here and to get in debt, and go to a bank and and build a brick and mortar business, every single one of those people who would have an opinion or have something about this day would be there at that ribbon cutting, you know, you know what I'm saying? Like, nobody's gonna celebrate when you say you're doing something online because it's just not what we are taught. We're not taught to do that as a society. We're taught. You go to school, you go to college and get in debt at 18 years old as a little kid as a teenager, you're getting into 40 $50,000 even more when the debt then you go to work. You pay off that debt while you're working. Then you retire at 62 and then guess what? You only have 10 to 15, maybe 20 years to live out those dreams. And I'm sorry, but at a 60 to 60 bar, you pay to do the same thing that you could do when you were 30 you know? Yeah. So

JoAnn:  It's wild and so many of us went, yep, that's the plan. Just bought in. Yep. That's the plan and just sticking to it. And no matter what, change is hard, even good change people get uncomfortable with change. Even if it's needed, it's unnecessary, or it could reach all the goals and dreams you could ever have no changes still tricky. It's really accepting that changes Okay. Doing a different path. Then what others are doing is okay. Different. It doesn't mean

Chelsey:  It's wrong. It's not wrong. If you want to do it, your wife will do it. Don't worry about what people want to think. And you know what, don't tell people what you're doing. That is when you're going to be the happiest to tell people what you're doing. After you went through everything. And you're living the life you want to live and then that way they can't say anything wrong about it, you know, but keep it to yourself. My grandma, she always told me that people, people are always going to be against you and you. You have to protect yourself from that just like we were talking about earlier. Yeah. She knew she was giving you the advice you needed. You needed it. When I was in middle school in high school and going through, you know, the jealousy and people just being jealous and things like that. She would just give me so much advice like Chelsey they just don't want to see you do better than them. That's it. They're scared to death. You're gonna do better than they're going. That's it. Right?

JoAnn:  That's it. It really is more about them. And about you

Chelsey:  Exactly. That's exactly right. And you know what? Something that I realized through all of this stuff, because I was scared when I first found the challenge and you know me and it wasn't because I didn't think I could do what I knew I could do. It's just that I was scared. I was terrified. And I want to tell you something. The best things that have ever happened in my life and I've been through a lot of stuff, the best thing that has ever happened in my life was right on the other side of me being scared to death. And so what I tell people all the time, just do it scared. Just do it scared. It's okay to be scared. Just do it anyway. 

JoAnn:  It's so true. I mean, I can relate to that personally. Yeah, everything that's been amazing and great but has happened in my life is when I push through the fear, like I started using that as my identifier. That's the path. Scared and excited. I'm it, that's the one. The one that's gonna push my growth. That's the one that is the next step. That's my path. Because if I just stay there like if I don't take the risk, if I don't take that step, I’m stuck.

Chelsey: Stuck in the same spot you were always Yeah, yeah. Yeah, I could do it scared.

JoAnn:  Yeah. And like Wendy commented, it's okay to mess up. It's normal. It's normal to mess up. It's okay. To make mistakes. And for some reason, we can't ever make mistakes. You can, it's normal. There's no such thing. As perfect.

Chelsey:  That’s how you get better is to make mistakes because if you fail, then guess what you have to figure out? Okay, what do I need to do better next time? And then if you fail that well then you've already got the last one. So what now? What do I need to do better? Again, and again. And before you know what you're what I've perfected, it's just like riding a bike. I know people are always like, Oh, that's such a common, you know, analogy. But you get on there, you fall. And then you're like, Oh, well, I didn't hold the handlebars, right. So you get back on there. You hold the handles back but handlebars, right. And then you fall again but you're weren't doing something with your body. You weren't balancing well enough. And then all of a sudden, all these little things lead up. And now you can jump on a bike. Hey, I'm 30 years old and I could just jump on a bike. rode a bike in a little while but now he's still jumping on a bike and popping up a heely and taking off and getting you know, and it's the same thing you just have to keep. You have to keep failing forward. 

JoAnn:  Yeah, totally. And that also that bikes you know that sounds like another tick tock video piece of content. All right. So let's dive into that because  I love when our guests share with our audience like really what they went through. So you were scared, but you dove into the challenge. What was it like posting that? That first couple of weeks on TikTok? Is that where you started on tick tock or did you start it at the same time you started on TikTok okay.

Chelsey:  Yeah, I started on tick tock and I had another tick tock account that I had started and it actually I have been on paranormal caught on camera on TV because I'm the first ever person ever known to capture a soul like an animal soul leaving his body and so I caught that on my last tick tock and I got featured on paranormal caught on camera and all of that stuff. So I already had a tick tock but I never could figure out what my niche was because I knew I was a mom, but I couldn't get the videos down path. I look right now. I like to tell him once all that was corny, you know, thank God for that dear video, but somebody told me I can't remember who it was when they said to just start a brand new takeoff. It might have been Dave I might have heard this or somebody but start a brand new tick tock and just do what they are because you confuse the algorithm if you have all these videos and all of a sudden you're posting about digital marketing, affiliate marketing, right. So I started to do TikTok and I started it while I was doing the challenge. And then when I finished my last video, the next morning, I got up and I started posting and it was scary, you know because it was still hard because the video salesperson on my old tech top was nothing compared to what this is because it's marketing Yeah. Right. And so I got up. I remember how to put a pink shirt on and I just started posting but there's nothing wrong, you know, because I had been following. I mean, I was waiting for a couple of months to start. You know this and so through that time after I found that girl, I don't even remember what her name was. But I started seeing other people, you know, the algorithm was picking up on what I was putting out. And I kept seeing other people so I got some ideas. You don't ever copy somebody's stuff and don't copy word for word and copy their actions. There. There's nothing wrong with going to somebody's TikTok that you think is inspiring and thinking okay, well how can I apply this to my life? How can I word it where it fits my life? And that's so back to what I started doing. And you know, at first that's what I would have to do because I didn't really know what I was doing, you know? And then

JoAnn:  And that's okay, Did y'all hear that? I didn't really know what I was doing but I did it anyways,

Chelsey:  I didn't scare

JoAnn:  you. That Oh, that's key. That's key. You did it anyway. Still took action?

Chelsey:  And I didn't think about it. I didn't put a lot of time into thinking about why I didn't have a book where I was scripting out, you know? Okay, well this is what I need to say this is what I need to get going. I do have a book that I carry around in my purse, so I'm not at home and I can't choose Tik Tok right then I write down the idea. But now I don't have to do that anymore. I find a trending sound that I like and I write my stuff on it. I don't have to go to other people's, you know, I don't have to go get ideas from other people because once you keep doing it, you start getting better and you start getting better and you start getting better. It's just like riding a bike. And one day you could just jump on that bike and take off and you don't have to even think about it.

JoAnn:  Right? Because you're you're gaining more knowledge, more experience, but you can't gain it unless you

Chelsey:  start. Exactly. You have to start, you have to start with listening. If I can tell anybody on this right now something and just trust me I know you don't know me, but just trust me. Just start. Just starting with the training does start it. It will change your entire life. It has changed my entire life. I mean, it really has everything for me and my family. 

JoAnn:  well and not just starting 

Chelsey:  Implementing.

JoAnn:  There's a lot of people that started the challenge and they're still staring at the challenge screen or playing in their funnel four weeks later, six weeks later, eight weeks, 12 weeks later, and still haven't posted anything. They haven't put it out there. Sometimes you just got to

Chelsey:  put it out. Yeah, you got to you got you got it. Did you say okay to get today I'm this is what I want to do and you know what wisdom I have for girls. I have a 16 year old stepdaughter, a seven year old a five year old and a one year baby and a husband who's my fifth even if people think that you got to post, you know 1020 videos a day daily, don't do just one one post a day if all you want to do is one post a day, do one post a day but at least you're doing something because that somebody told me something one time because they were worried about their views. They kept saying well Chelsey I'm just not. I'm not getting the views. There's only like 200 people or 100 people looking at my video and I said if you were to walk into a room with 100 or 200 people, that's a lot of people. So don't worry about the number on the bottom of the screen. Because if there's that many people watching you, just because you don't have 1000s of views on your TikTok video, doesn't mean it's going to come because TikTok continues to push out your videos while you're sleeping. That's how you make money while you're sleeping. While you're eating while you're you know I have videos that I posted four weeks ago that are getting pushed out with all this. So just post the videos, just just post on and you know what else goes on? Is it something I figured a lot of people are terrified to talk about or to show their face? Yeah, there are ways to do it where you don't have to. I have videos on my account where there's a website, you can go to videos and pictures that people have taken on a regular phone. They posted to this website and you use those and just put some text on the screen. I mean there's so many different ways to do it.

JoAnn:  always a way to just have to be willing to figure it out.

Chelsey:  Yeah, because I had no idea what I was doing when I started. I remember sitting there trying to set up my funnel in my auto responder and being so frustrated that I stepped back and I said Chelsey, your family depends on you to figure this out because some people would have given up on that. But you just have to figure it out. You have to take the two extra steps to call support. You know, I mean do the extra things you need to take care of it.

JoAnn:  Yeah, just handle it because it's your business. You're the CEO so you're gonna handle it.

Chelsey:  So you just do. Yep. And I think a lot of people they take they don't, they don't treat it like it's their business. They treat it like they're still in an MLM or direct compartment. Right? There's no t there's nobody holding your hand. When I tell people all my tick tock, you're gonna start it's an online digital business. And I don't think people realize how huge that is. We buy our cars online, we buy our groceries, our clothes, school supplies. We booked our hotels online. We book our planes online. We are going into a digital world right now and it's about to explode. And if you can figure out how to do this, you can go ahead and get ahead of everything now. You're gonna be golden, you will be set for the rest of your life. You can create generational income, generational passive income, right? You just got to start. Yeah. And

JoAnn:  companies love any type of free advertising that they're not writing a check for. For the customer. Thank you for the customer. That's what this

Chelsey:  is. A lot of people don't know about affiliate marketing cuz I hear all the time. Oh, it's very saturated. Not you're not you're trying to learn from the wrong source. Right. You need a bond between a child that teaches you every bit everything you need to know everything.

JoAnn:  Definitely, definitely. Okay, so how do you come up? What does your day look like? Now I know you said it's not that you don't have to write things down. But do you plan to have a certain time every day that is devoted to your business? Because you are a mom of four and all

Chelsey:  of that. How do you juggle it all? Yeah, so you don't really Oh, so right here. I don't know if you guys can see it. I like to Wake Up Legendary because I'm on this live. I woke up there every single day. At one o'clock I post at 9: 48 and I have started. But those aren't the only times I post if I think of an idea. I run in there to the kitchen and I'm posting right then and there. So you might see me post between those times. But it's because I've thought of a video that I thought of something that could help somebody or something like that. So I have a schedule that I post at least once every day. Regardless, it doesn't matter what I'm going to post every single day. I'm consistent with that. And anytime in between them if I find something that I want to post and you know or if I think it's something I want to post I don't know. a screaming baby is on my head.

JoAnn:  Guys, do you really understand what she just shared? It's not the schedule that Chelsey shared. It's her determination. It's her. There is no other option. I am hosting at the Sun. This is my schedule that I'm following there's there's it's not Yeah, my pillar might go off I might post then Nope. She is all in Chelsey and is all in on what's happening. This is my schedule. I'm making it happen for myself, my business, my family everything I am showing. She. Chelsey is so committed to this and I love that and that's what I think people need to see and understand that no one can do that for you except you.

Chelsey:  Nobody is , it's not a weight on your shoulders. That's something I want you guys to understand. It's not your shoulders. It is going to be a weight off of your shoulders. Because in six months from now, my goal is to retire from my husband. He has worked since he was 12 years old. And he deserves to be full time and he's already started his training. He's going to do this full time with me. He sees the potential. It's not something you have to do. I'm gonna tell you when I started this. I told myself, I am not giving up. I don't care what happens. This is my own business and that in itself is exciting. Oh Chelsey, what are you doing these days? Oh, I have no business. You know, like that is an exciting thing not not only that, but you guys I was, we were living paycheck to paycheck. We were you know, putting bills off that have to be paid and paying the bills that absolutely had to be paid. We were two months behind on our mortgage. There were all kinds of things happening in our household and I'm not trying to get y'all up in my business or anything like that. But we're not this picture perfect family that had it all. We were down in the dumps. We were depressed. We didn't know what we were gonna do next. You know, we were both working full time. And because daycare and childcare for summer was coming up, it was so expensive that my whole entire paycheck was gonna have to go to childcare. So I came home, and everything was just happening the way it was supposed to happen, you know, to start the training, all of this stuff was happening. And so I know for a fact that if I show up every day and I'm consistent and I show up to my business just like if you had a brick and mortar shop, you would have to leave your house and drive to that shop and clock into that building every day because it's your business. You're at home, you don't have a free pass to just sit there and scroll on TikTok all the time I do for us all the time. I'm sure that the muscles are really really because people will sit there and scroll and watch other people's dreams and wish I bought it as theirs when they start right. It's a proven system. There's, you know, there's a lot of success stories with this. That's all the proof you need. But after that, at that point, it's up to you. Are you going to keep living the lifestyle you're living? Are you going to do something about it? Because it's not getting rich? But if you keep doing what you're supposed to be doing, just give yourself six months. And you will. I mean nobody can touch you. You're completely different because of this JoAnn Yeah, I'm not depressed anymore. I'm excited to wake up in the morning and see my kids as a whole different mom. Like they're excited. They come in, they're going to TikToks and they're like, are you working mom? I'm like, Yep, I'm a working girl.

JoAnn:  And they get they're seeing that they're seeing that drive they're seeing that excitement. They're seeing that change in you. And that's something that they're going to take with

Chelsey:  them. Yeah, I just want them to follow their dreams because I went to college. I went and did all that stuff and I still am not even using my DNA. I have a dental assistant or that's what I went to school for. I'm not even using that. I'm not I'm not using it at all. You don't have to follow what society tells you to do. If you have a dream. Go for it. Your content is a real thing. And the thoughts you think and the way you think and the things that pop up in your head right there for a reason. And you need to listen to him because that I mean just that really.

JoAnn:  Yeah. Wow. Wow. You shared so much today. I already can see from the comments that you have motivated so many people that are just feeling stuck. They're scared and that's normal and it's okay to feel it. But you gotta do it anyway. So you got to take action through it right all right, I am gonna put up your tick tock Lee's everyone go find Chelsey on tick tock chills. So with ch e l s comment on her videos out her creative content. I love checking them all out the other day. You can just tell you are having fun and that's kind of cool. So definitely go give her a follow up comment that you saw her on week of legend. Give her some love. And, Chelsey, so great to have you on. I want updates, email updates, email. As things keep progressing, email me when you have questions. And we definitely need to get you back on the show. And you don't have to wait for an invite. Just shoot us an email and reach out and be like hey, I have something new to share. 

Chelsey:  Okay, and I will let everybody notice before I go. I just started this on August 25. Was my two-year, two -month anniversary. I just started this two months ago. It does not take long. If you wake up every single day and you make your post and you stay consistent and have hopes you're building a big business see yourself helping people and helping people. I love helping people. I just help somebody. Just do whatever you have to do, run it like it's your business. And another hand. People can't hear the kid screaming on the TikTok whenever the music's on so even if they're screaming and you're dancing on a tick off. On a tick tock are now the words and the kids are screaming. They hate heroes. Just do it. Do it and you'll figure it out. The more you do it, the better you'll be, I promise.

JoAnn:  I love such great advice. If any of today's episodes please go back and rewatch from the start. Thank you so much for being in Chelsey.

Chelsey:  We will hear you guys.

JoAnn:  All right guys. Happy and last day of August to everyone. We will be back tomorrow with another guest and new episode of the Legendary and the start of September. I hope everyone has a great day. As always stay Legendary, peace.

Affiliate Marketing Tips For Introverts

On this episode of Wake Up Legendary, David Sharpe discusses marketing tips for introverts. Below is the transcription for this episode:

Dave:  Hey what's going on my friends? It's Dave Sharpe Welcome to wake up legendary and I've got a huge announcement. You saw that we emailed about it yesterday. Legendary marketer made the Inc 5000 list. We actually one of the coolest numbers on our list was the fact that we are the 63rd fastest growing privately held education company in America. And for us, you know, coming in especially being founded by a high school dropout I think that's pretty cool. You know, I really do that as a statistic that came from the Inc 5000. Then, you know, you've got to, you've got to submit all of your paperwork. It's really quite a thing. So there's no there's no there's no faking this, you know, there is no, they even make you sign certain logos to say or certain agreements to say that you won't alter the logos that they give you. Okay. And I'll pull one of those logos up right now. But yeah, it's a really exciting accomplishment for you know, our leadership team for our entire team are legendary. All of our BPA is all of our wonderful advisors who have worked, you know, so tirelessly day in and day out to help our clients oftentimes, actually take them through the challenge. You know, we have advisors here, who are who've been here for, you know, for five years. It's really something but yeah, I thought that step so we made the Inc 5000 were the one of the fastest growing privately held companies in America. What does privately held mean? It means that we're not a public company. We don't have shareholders. We're privately held by a private owner, not a not a not a bunch of shareholders. We've never taken the company public. Of course, we don't have any investors. Through a bootstrapped company. And so yeah, it's a huge win, obviously, for our team. But most of all, I want to, you know, congratulate all of our community because this is a huge win for our entire community. It's a huge win for you know, me personally, obviously, but yeah, I share this with each one of you who has ever, you know, entrusted us with even a penny and even a second of your time. We appreciate it. And it's just the beginning. So with that being said, let's welcome today's guest. She's an introverted daycare owner, okay. And I got to meet her briefly before we went live. I'm excited to talk to Lisa, welcome to the show. How are you?

Lisa:  I'm great. Thanks. How about you, Dave?

Dave:  Well, I'm great. I'm great.

Lisa:  Thank you for having me. And I also want to congratulate you on that accomplishment, because that's amazing. And it shows you that if you put in the amount of work that you have in your community it will go somewhere.

Dave:  Fabulous. Well, and you know, the coolest thing about this is because we're an education company, because we teach and because we share every single idea that's made us successful. You know, we get to really share how we got there. I mean, it is our product, so it's kind of cool that we also have a lot of people who are succeeding in their own ways, maybe not clients in our community that are on the 5000 list, but they're succeeding in their own ways. They're having their own big years. They're having their own big accomplishments, and today, we'll talk about yours. So tell us a little bit about how you got started with your legendary story, if you will.

Lisa:  Okay, so I was back in October of last year, and I'll try to make it as simple as I can. My daughter was leaving to go to England and she knew a bit of anxiety that I was going to have to work very close and she decided she thought it would be good to download tick tock. I had no social media, no Facebook, no anything. Okay. And, like menthol, what are you doing that I'm never going to look at? So of course she was gone and about mid October I thought off and I'm sitting here twiddling my thumbs. So I started to look at TikTok and I came across a gal Stacy law, and it just happened to be the right time. moment and I followed her for about a week. And then I just decided I really, really really need to save for retirement. I mean my husband and I both work as an entrepreneur by nature myself, so I have my own business. But the minute we stop working, the money stops coming in. We do not have any pensions or access to any of that fun stuff that some patients have. And I really started to get worried about it. So anyway, I really I within three days, four days, I $7 Challenge went right into it. Christmas came so I kinda didn't do very much even though it was in the back of my mind. And it was about mid January. I finished the course and knew the only hang up I was going to have was myself. And it's because I'm an introvert really. I know it looks like no I'm not but if you knew me, I'm in a back corner somewhere. I don't say boo to anybody. I'm just probably like, I mean, I didn't have Facebook. I figure if something gets bad enough out there. Someone's going to come tell me I just you know, like, I'm just that's just who I was. So to be doing what I'm doing today is just I mean it's an accomplishment for me as well because it's taken me outside of that and I get to help so many people. Anyway, and I haven't, I haven't looked back so yeah.

Dave:  So your daughter downloads TikTok and are you paying her a royalty or something now? sometimes they can actually help us and that's true with my 18 month old son I mean, you know where my six year old daughter a lot of times if I you know just if I humble myself enough to hear what the what the little guys have to say or or in some cases the big guys if you've got bigger heads, you know a lot of times they actually have your best interest in mind. And they actually, in different ways as they get older, bring joy to our lives in ways sometimes we at first can't see or don't understand.

Lisa:  Exactly, no. And this is quince. This is the second time she has done something like this so if I back it up to 2013 when they originally graduated, and she was going off to start her forensic psychology journey. At that point, she had played two hockey teams. We were in the arena, you know, eight days a week. So I mean, it was just nonstop so we were always busy and I was at home with her at the time. And she's the one that actually put an ad on Kijiji that I was going to start looking after children because she thought my anxiety would be through the roof when she was gone. And I needed something to do and I'm like you did what? Anyway, I absolutely have to say I'm grateful and I'm very blessed that I absolutely do love what I do. Is that foreign in today's world right? 

Dave:  Yeah, she had the idea and sort of got the ball rolling on your daycare business as well as really interesting. And really cool. Wow, what a connection that you have with your daughter There are around these various businesses that's really, really unique.

Lisa:  Yeah, it's just you know, life happens the way that it does and we're I mean, most moms and their children wouldn't be but we're really really really super close. So you know, yeah, I think I'm thankful every day one for having her as a daughter, but also from what she's opened my mind up to because of the generational gap, you know, I'm stuck back here somewhere and she's bringing me along with her a little bit. So yeah, she's helped me with this business as well. So, I mean, she hears the FaceTime go off because I'm stuck with something technology, you know, and she's like, No, and she's walking me through

Dave:  Wow. Yeah, I think we're all we're all like, Man, that sounds like just a great daughter to have.

Lisa:  You know, we all have our moments, right?

Dave:  Yeah. But you're obviously a good great mom and you've you've taken which is such a missing piece that we often overlook. You've taken that feedback that your, that your daughter has given you and you've listened closely and then you've taken action on it. And that's really really, especially as an older person. You know, they say you can't teach an old dog new tricks but you know, we know why I never believe anything that I say or that I hear ever, such as those sort of you can't teach an old dog is because I get to talk to people like you who who disprove them every single day. You can teach an old dog new tricks, right? That's not calling your dog or not not trying to call you a dog but

Lisa:  ya know, it's 100% True. And I'm also blessed because my sisters and I have two younger sisters. And we've gone through the Peter Tom's, you know, School of Business and you know, hard knocks. We were in our late teens and I had already read Rich Dad, Poor Dad or the Seven Habits of Successful People by Stephen Covey. I mean you know we also grew up in a family business. So entrepreneurship is in my blood. SaltStack right. But you hear so many people talking about mindset. And that was not going to be a challenge for me because we've been taught since we could talk that you can do anything in this world. You want to do it if you want it bad enough, and you're willing to put in the work to do it. So so like I said, for me, the hardest part for me was going to be getting over my shyness and being able to put myself out there and it was February 2, I remember the day I had made all these, you know, videos, deleted them, and I was doing all this stuff and my my sisters. We're just like my cheerleaders here and they're like, Just do it. Just do it. On February 2, it was like just hitting the send button. The Post button. I'm like, Oh my God, what did you just do? Anyway, it worked out. And I'm having a time with it now. So

Dave:  Oftentimes, the thing that we can be the most scared of is, is the thing that we fall in love with and get addicted to. You know, I've heard the story over and over again over the years, you know, I was so afraid of them or you know, just a various just a list of fears and they're all oftentimes related or you know, afraid of introvert afraid of what people are gonna say afraid not the family gonna say there's not a lot of like, super money. I mean, I've had a guy one time who was and that was his reason why he was like, Okay, I can't I was like, Alright, I don't have anything for that Sorry, bad career choice. That's what it was. He was at a mastermind Believe it or not, he was out of town and he actually still bought the blueprints that came to the mastermind and was not just, Hey, I'm in the FBI. I gotta, I got a, I just can't get on video. I was like, damn, okay. You know, like, I get that not too much back and argue about that. You know what I mean? No.

Lisa:  Right. And I mean, they're right. And it also shows that there's so many people that can do this kind of stuff, and you don't have to show your face. Yeah, you know. I know like, I didn't want to take that ask but I figured, you know, if you're gonna do anything, you have to do it right or don't bother doing it at all. We've always been taught, you know, the 10% or don't waste your time or anybody else's time. And I mean, again, that's just the way that was instilled in me at such a young age that there's other people that don't have that so I totally can relate to being you know, nervous and shy and putting yourself out there, but you're not going to grow. If you don't push the envelope a little bit more every time in my opinion.

Dave:  So, gosh, you wrote so much on your thing, you get information. It's hard to pick through things like what's been useful in your journey you could share with us that we could learn from, I mean, just hearing your experience, of course, is the most powerful because it gives people the, you know, the they can identify more than anything, you know, so So I love more than anything to hear just the real raw truth of what you're dealing with internally and mentally. What else can we learn from you? I mean, what happened as you posted that first video, you realize you were still alive? No blood splatter. Still got all your limbs, you're still intact, even emotionally you're like, Okay, I'm still here. I don't I don't have a broken heart. You know, there's nothing so you're like, I'm okay. So what happened next?

Lisa:  Well, it did take me a little bit. I did it. And you know, it was a little bit of relief after the shock wore off. And then I just got myself to a point that I had to at least post three a day. So in the beginning, I didn't want to get stuck just in the learning part of it. Because that did happen a little bit. So I was posting it. And then I got to a point where I'm like, Okay, I think you've got this almost, you know, it's not perfect, like you're okay with this now. Then I had to start learning. And I went back to the 15 day challenge, you know, watch Steph, when I set up my funnel, I did it step by step. So thank you, Steph. I think you know, I just put the pieces together the best way that I could, however, not being technologically inclined, you know, I did have those struggles. But there were some days that it took a little bit longer, and I got frustrated. But at the end of the day, if you don't quit, you'll get there. And as I progressed, you know I've reached out to a few people as well. Kim and Michelle because she's Canadian as well. So I had reached out to them a couple of times and asked a couple of questions and I realized I know I'm a legendary Facebook group a lot as well. That to me, the support there is amazing and growing up in a family business. If you don't go out and figure it all out on your own guy down the road isn't going to come up yet. I know it's old school. I know it's brick and mortar but that's the reality. 

Dave:  He looks at that as an advantage like this sucker down here can't figure it out. So I think that's how a lot of people feel about me. Do you realize that nobody's like being successful is the fact that you figured it out on your own or at least figured some of it out on your own. And in how, how important is it that tip people are self-reliant and can figure some things out, you know, one of the one of the things that i i That's so prevalent in this industry is people want you know, a mentor and a coach. And that's what they say, but sometimes what I find out from their actions is that they want more than that. And, you know, man, can you talk a little bit about why that is why that's not the smartest thing to do both short term or long term. Well, from my experience, and yeah, and how have you, how do you view the figuring out and Could you say more about that because I think that what you said about the guy down the street, not going to come and help you and how that's just kind of half I don't think a lot of people know how business works. It's like most businesses, this community that we have here is not normal, where people are willing to help but you also have to be careful because they're willing, they're they're selling stuff and all this and you have to navigate it. You gotta have some street smarts and you gotta wake up. But if you want to make more money, you have to be a little bit more savvy. And in learning to not be taken advantage of and also learning how to for lack of better terms, as you said, figure things out.

Lisa:  Absolutely. And I do have that business background, you know, family business, it was back in 1959 that it started, I went to my dad and then to Austin. So, you know, I know a lot of people don't have that. So they're not going to have that experience. But I can tell you what I'm doing with this in such a short amount of time. And I know the times are different, but what I'm doing with this versus the traditional stores. I mean, it's night and day, nobody is going to come do it. For you with this. You've got unbelievable support. And I know there's people that will say no, they don't think it or whichever. But generally those are the people that aren't doing any of the work either. Right. And something different

Dave:  to sell to sell. Exactly, exactly. That's what a lot of people do if you're watching this and you're wondering why people are writing articles about us that are negative, or why people are in our Facebook groups in their private messaging saying legendary things or later. Here's why this legend has grown through our own bootstraps, hard work and effort to a large Inc 5000 company that gets lots of traffic and a big community. And so it's simply a marketing tactic to try to throw another person or company under the bus and get you to come over and buy whatever they're selling. And a lot of times, it takes a while to even be able to see how marketers are interacting and operating on the internet. A lot of people think that's a legitimate review. That's as if it's true journalism, a true unbiased thing. It's like, no, there's affiliate links all throughout this article there. They don't even know us, they've not even bought our products. They're just talking to me. And not only knowing that helps me to navigate staying away from you know, to see through some of the bullshit for lack of better terms, but it also helps me to understand how I can strategize my business once I start kind of picking up a game, if you will.

Lisa:  Yep. Yeah, it's people and I think people get hung up on what they don't do if they don't think they can do it. They don't want anybody else to do it. You know, like an analogy. If you know, you'll get these comments, you know, on your videos, or whichever and I generally don't cater to any of that. But if there's some that I really think they're not necessarily trying to put malice in, you know, I'd like, do a video reply. And my thing is, you know, Nova Scotia, of course, you know, we're on butter. It's like the crabs in the bucket. You know, every crab is trying to get to the top so he's pulling the one that's almost at the top down, because he wants to get to the top so people don't necessarily try to, you know, be mean or anything, but they're just like, that's not going to work because they can't make it work. So they don't want you to succeed and make it work. But if you put your time into it , anything. Again, I know that's my background. I do believe if I have the willingness to do anything I can do anything. So you know, you have to try to open people's minds up. You have to try to get them to change their mindset, which you know, like you said earlier, you can't change teaching old dogs new tricks, but some of you just have to hope. The other thing that you were talking about too is you know, getting extra help and stuff or people knocking something. You have to be smart, you have to do your due diligence. And you'd said something about somebody you know, making a comment in a blog or doing something. People take that religiously. Just because you're reading something does not mean that it's accurate, right.

Dave:  So anybody can start a blog and write an article, by the way,

Lisa:  absolutely. And, and I'm not knocking blobs or people that do them. I'm just saying we all have to be really smart. And I think what's helped me is I've always been if you find something and you wholeheartedly believe in it, I mean, and I did my research it's so much easier to be able to present it can't tell somebody to do something that I don't believe in. I will come across as authentic. So with my people, if they asked me a question, you know, I'm straight up if I have the answer because I'm still fairly new with this, even though I've made some successes. I'll straight up say, Look, you know what, I don't know that but I'll find out for what you know, and I think that resonates too. I'm finding that so many people today are desperate. That they just don't know where to go or what to go. But if you can really find somebody that, as you say, likes to know and trust, then that's more than half the battle. Yeah. And so I use it that way.

Dave:  It's one of the reasons why I just try to go live every day here on this. And it's kind of like you know, who else is doing that? Who else is willing to do that? I mean, name another fortune five or an inc 5000 company where their CEO is going and I know I've been fishing a bit lately and I vacationed last week and I'm going to be on vacation next week but Sorry, I'm living my life or to write. If it ain't me, it's Matt Hetzel, our chief marketing officer, if it ain't him, if it's our marketing manager, Joanne. I mean, come on. It's, it's in. We're talking to real clients every day. And that's one of the reasons why we do this. And it's one of the reasons why we hear from our clients and students that going live every day is so impactful, and here's why I believe that it is, okay. Here's why I believe that it is. It's not particularly because you're gonna get in front of a bunch of people in that moment and make sales in that moment that may work that may happen but it's because all the other dingbats that they're out there listening to are just writing whispering, because they're scared, and they're proud of what they're doing. And so when you go live, and when you say hey, this is me, sweaty armpits, ain't had a shower today. My damn hat on the floor. It will yell rant rave. Bullshit son of a gun. This. I mean, look. You take your reel. It is what it is. I'm not hiding. I had a guy come over here with an advisor on our team, and he's up from South America. And he came in and came over here and hung out with me for the day. And you sat right here on this couch right here. As I did. We just did some of the mastermind and everything and you know he's just told he just was like, this is exactly what Dave says it is and nothing more. Because I don't, I don't want that I don't want any one of my team members, anyone from the Inc 5000, anyone from anywhere if they want to come anywhere, rest anywhere. All racks have been paid all the time. That's why I'm such so me because all my taxes are paid. All the shifts taken care of and I'm just here saying look, this is what it is. It's not perfect. Find but but either do it here or or go out there and explore and guess what if you do go out there and explore. We'll be here when you get back or when you want to come back you know what I mean? Right?

Lisa:  And I think people you know, they not that they just jump on any bandwagon but people are today so desperate

Dave:  Really true, and there's empathy that I have for people, and I could feel the empathy that you had when people are desperate, they are confused. And oftentimes they don't respond to this sort of transparency. They want to go over and start as they want to, you know, somebody will tell them sweet little nothing bullshit lies like Oh, you like legendary this and that and all that, you know, you're gonna get no support. Come over here and we'll get it and it's just bullshit. It's not a timeless skill. It's not good, solid principles. And, and so it's hard for somebody who's in a desperate situation to, to sit and say, I trust in this. I'm going to learn the skills. I'm going to be in this for the long term, you and so what do you say to people who are in that mentality?

Lisa:  Well, I think that ultimately at the end of the day, I do respect the fact that, you know, some people, you know, can't even get their $7 Right now, however, the majority can at least and I mean, if you're willing to go buy a specialty coffee, or a fast food combo for $7 You'd be able to spend $7 to be able to get some training and information to see if there's something that you're you know, want to pursue or not. Because once you actually take that training, there's so much information in there. You won't be having to listen to the naysayers or anything else because you've firsthand gone through it. You've seen the value in it in just 15 days. I mean, day three. I mean, I'm not joking. Over here. Everybody learns differently, but I sat at this table every single day. I wrote I stopped it I go I mean, if it was a 30 minute video, it took me two hours, but that's just that's just how I do so Stefan force day three, I was there for a day. But anyway, but if you go through it, it doesn't matter what anybody out there there's Oh, there was no support. Oh, that's no oh, that's the worst. Because if you you'll see with your own eyes shame and

Dave:  Right. Stop listening to people, right. See it in our own eyes. Why? God, just get in the groove, just see it. Touch it. Feel it, listen to it, hear it with your own eyes. And I'm going to tell you something you're gonna go holy shit I actually understand what I'm getting excited right now that I know what that guy was talking about the scene or if you know here's my other challenge. Let me go way left field. If somebody hears the same example, if somebody you and Johnny are talking shit about Sally over there, they only say in a real you know what? Nobody can go near her. Okay, and you're like, Oh, wow. And then guess what? You go and you live your life for five years. Is it you know, we're here ignoring her all this kind of stuff. And then suddenly you're in a waiting room one day and there she is. Right? The bitch? Yeah. Because Johnny said so. Right. But you get to talk about beautiful and wonderful and nice things and you want to make that drastic difference when I listen to somebody, and I don't go and see the experience, it doesn't matter whether it's a person, place or thing. No Never because guess what month can I just get real for a second? Absolutely mom fuckers out here want to all tell me what to do with my magic, but they ain't got no abracadabra themselves. You see what I'm saying? Absolutely. Yes.

Lisa:  People People. People get so hung up on and you know, a lot of times I've said this on some of my comments as well. A lot of times it'll be family, you know, that will display or whichever. But you know the big thing with this is that I think they're doing that out of pure love in most cases. But still, they don't know they think they

Dave:  Will they not know you're right, not even know who's supposed to have and we grow up thinking especially our older relatives. They do not have our best interests in mind, right? The truth is, you have been very blessed and lucky with your family members. I would say that is normal. The majority of people the only reason you should listen to Uncle Bob or your dad is if you want to stay broke.

Lisa:  Right? If you don't want to, I'm just keeping it real.

Dave:  I mean, you can take all the principles and the values from what my father taught me about work ethic. He taught me about craftsmanship. He taught me about doing the right thing when nobody's looking even if the customer wasn't there. You do it right or you do it again. Right. But I could never make any money with him. Don't assume anything. I was broke. I was so broke. I couldn't afford to pay attention. And I had to get away from him and I had to go out on my own and start seeing and experiencing life in other people and my eyes three and I blew myself away by what I could do.

Lisa:  Absolutely. And again, I know I keep going back. I really have been very blessed and my sisters and I say it every day. There's a very instant knit family, and we're there every second for everyone. Doesn't matter if there's a birthday we celebrated if there's what doesn't matter. So but the other primitive is with dad and growing up in a family business. You know, you can listen, hear, hear what people are saying, you know, be respectful, but it doesn't mean they know anything that they're talking about. So take it with a grain of salt, failure, diligence and figure it out yourself. Right? Because what if you do listen to somebody and then in five years from now you are the light comes on and you're like, oh my gosh, why didn't I do that five years ago. I'm upset that I was introduced to Stasi law last October. And even though I was slowly doing a bit of the training and learning, I sat on it till February. And I mean, if I could have that time back Hindsight is a great thing. So I tell people that as well. You know, just go for it. You know, go for it. You'll see through your own eyes that the community support is there. I mean, I think the Facebook group that you have is fabulous, because you're so used to people trying to not let somebody else get ahead and here you can post a question and your answers from people all over the world that don't even know who you are, but they want you to succeed. And that to me is not

Dave:  How do you deal with the people on these platforms and we even have them in our Facebook group that when you post something they pose as if they want to help you but really want that eventually there'll be some sort of, you know, some business opportunity sort of offer that comes eventually. Within a day or two usually. How do you deal with those people? Because we've had a lot of people, fortunately and I'm only talking about this because I want people to be able to look out for this. That's it. I want people to be able to know that every single person unfortunately even on Facebook, we have and I have to say this because I don't endorse. If somebody gets into our Facebook and tells you something private message. It's free . I don't own that group. It's on Facebook. So how do you what I'm asking is how do you know who's going to waste your time? How do you know that if you're legitimately asking a question, and somebody responds to you you've got no, no somebody you've got a connection that you've made in the industry. How do you, how do you navigate that connection because we're still we have to move through each step of our business with each person. The eyes wide open, we have to be aware we can't just believe everything we have to trust but verify. So how you go through getting help and and you know knowing knowing how far to take it with somebody knowing who's got children have you tried what you're going to implement in what what not once you've learned something, you know from us or some random person in our Facebook group or whatever

Lisa: I think you said you have to have open eyes. I think that in order to first, you know if you're getting that kind of engagement in a group, I think if you're asking a question and someone's providing feedback to you, you still have to be careful with it and see what's gonna be best. The other thing too is if they hit you up within a couple of you know, texts or emails, and they're trying to sell you saying then they're not really necessarily there. Like I know a lot of people like I mentioned a couple of names earlier, and they're fabulous people and they do have some things to offer which are amazing. But when I was introduced to them and went looking for them, they didn't come looking for me and then say, oh, I can help you with that. You know, sign up and do this. If somebody's doing that kind of stuff. In my opinion only. I would stay away from it because then they have their business. I think that's what really excited me a lot about it as well. I'm kind of a nurturer, my background, you know, obviously, look, I look after children. You know, my grandmother told me, I was probably about 12 years old and she took both of my hands and she said, Lisa, whatever you do when you get older you do something with really young children are really old people. I'm almost ready in the next couple of years to take some of my time with this helping me of course to start volunteering in senior citizens' complex or hospitals, because there's so many people there that have nobody to go to. I think the big thing is, you know for me doing this, I have an opportunity to present to people and if it's something that works for them fantastic and I'll help them in any which way that I can and if it's not for you can help so many people help themselves because you can't do it for them. That's the other thing. You know, you were saying something earlier, you know and getting outside help and everything else. If somebody does it for you, you're never going to learn and that's generally not going to be successful. You want to do the steps yourself in order to progress and be successful and keep moving on. So you just have to be smart and if somebody's approaching you, then chances are they are doing it for themselves and not for you. Right so yeah, really, ultimately for me this was a way to try to save for retirement because we don't have pensions. My husband is, you know, almost six years younger than me so I keep joking with them that you know, I'm gonna because Mom and Dad always went to Florida through the wintertime because it can be pretty nasty here in the snow to the job site. So, you know you have six years to catch up. So my mom and I were gonna go to Florida and you know, for the web anyway, but you have to be able to have an open mind, you have to be like I want to be able to help people. So it started out that this was retirement money, but as I started to evolve, I realized the more I can help other people, I'm helping myself. Yeah. And I think that's important too.

Dave:  A beautiful way to maintain a positive healthy mindset is to be of service every day and go out as Warren Buffett says and delight the customer right delight the real there's so much in delight those three words they are not you know, there's no mix. There's no mincing words. delight the customer. Don't delight yourself. Don't because in delighting the customer, you will delight yourself. Even if a customer is a real Frankie I mean, if you delight the customer, what you'll do in you in you put your ego down see most of us men and women, we never get rich because our ego is bigger than our bank account. Write that down, everybody. Sure, I'm broke. Or I don't have the money I want because my ego is bigger than my bank account. And here's what I mean by that. Hey, I'm embarrassed I feel silly doing this there's your ego. Right? You know, Mr. Eight. Well, are they true? No. Why did they bother you? There's your ego. Right? Right. You know, my family's going to think that this is dumb or they said it was a this or that. Why? Why do they matter? Are they paying your bills? No, exactly. Yes. It's your ego. And the same thing when you get an honoree customer mad and they want, right? Yes, the worst thing to do is come in and puff up and tell them why they're wrong and get defensive and all that stuff. Even when you're self LED. The number one killer of sales is your ego. It's when you challenge people. That's why I call the I never confrontation is not in my playbook care for invitation where I just heard I mean, a caring way being honest with somebody. That's what I have. I have to put that word there. Because confrontation when I start thinking that I that's that's not the place that's going to make me money. So my ego kept me broke for a long time. It was much bigger than my bank account. And when I when I shrunk my ego when I just when I just worked on ego reduction activities and ego reduction, you know, behavior and responses meaning that if you know normally something that I would have got defensive about or offended if I just take an extra breath when I feel that happening in an extra pause, and I just tried to respond back now into this, this this I'm starting to deflate my ego a little bit because my ego wants to rant and rave and gets offended it gets me it's it's not appreciated. All those things come from ego and as we think account you agree

Lisa:  100% You attract more bees with honey. You know again, going back and I'm going back a bit now because I can still at a young age here my father saying you know you're going to get I mean, if you reach out, you're going to get somebody that's just not going to be nice, and it doesn't matter how good you are. It's going to happen. And he'd always say to us the customer's always right, even when the customer's always right, if you've got 10. So I'm telling you how dating works. I know we've got funny money in Canada, but you know if you've got that purple bill going across your counter, at the end of the day, it doesn't matter. The customer's always right. Yeah, yeah.

Dave:  Ego Well, it's just a simple thing that people say, Well, no, you're always broke people who will say that yeah, I'm a customer's not in that because now they go the customer was always right when you were just in Walmart. But now that you're in a business you want to be right and see that's what I know when I'm the paying customer. And when I do desert when I'm the one who's giving the money, and I gotta recognize when I'm the one who's providing the service for the money

Lisa:  100% And honestly, that can make or break a business. In today's world, you know, again, you know, growing up the way that we did, I think the buck somewhere stopped at my generation anyway, because it's like, we were always taught what can I do for you? That generation sometimes today are more like you know, well what are you going to do for me? And we have to be able to bridge those two because you really it's really about what can I do for somebody else? And you do? Yeah, there's going to be times that you know, your ego is gonna go up here, you just have to talk to it, because it's not going to serve you. So if it's something that's not going to serve you, why have it in your life?

Dave:  Yeah. Yeah, absolutely. It's, it's, there's a lot of others that are being dropped on this call this morning. Yeah. So tell us about your platforms. You're working on Facebook tick tock. I noticed you had multiple tick tock handles. So talk a little bit about your strategy, vacation there. Give us the nutshell version of how you've begun to market on what platforms?

Lisa:  Well, I'm still learning so Tiktok was the first one. And I had to break down in March and get Facebook because I realized people don't know me from a hole in the wall. So if I'm not able to connect with them, other than just in a, you know, five to 15 second video, there's going to be no value there. Really no need for people to have an outlet if they're struggling or if they have questions. And then you can build that trust up and then if they get to a point, you know, you've built that they have no issue with you, because they know you're genuine. You know, I'm going to straight up tell somebody, this is how I would do it. But that's just how I would do it. Or you know what, I don't know that answer. Let me let me figure it out for you and get back to you. People appreciate that right, because you're winning real you're not trying to have that ego to play it off that you know everything that you're talking about because everybody has to start at zero, you know, so I started with tic tac I had to face Facebook for them. To put some videos on Instagram However, I've now been introduced, which I have to really set up now is the repurpose I also can get it on all platforms. So that's kind of where I'm going with that because I know you're trying to get to everybody and the only way you can do that is to be everywhere. Hence that's kind of where I am right now. I did have zero followers. I mean, I'm at over 6000 And I think the other thing that took me a little bit to realize when you first start it's like oh you want to get that million followers you know you want to you know your go viral. And I know that has advantages. But again, for me growing, it's been the follower than it is about the quantity.

Dave:  Right? Yeah, yeah, for sure. I mean, a couple of 100 Really, really quality people can support, you know, a simple lifestyle if you're just providing value to a small audience or a small niche. Joe asked as a new affiliate, how do you answer the question? So how much have you made with this? And I want to give that to you. But I also want to first say that you have you chosen how do you how much money have you made but what I mean what do you it's that's just kind of a general it's almost like a question that I have to wonder Have you actually gone in and really looked at what niche you want to want to work in Tokyo seen more people on the show in the morning who have done taking these skills into multiple different niches so you guys can see different examples. But I would challenge each one of you to really go through the training, all the training that you can afford, right? That we only sell an appetizer in an entree here. It's not like we have 50 different things and there's always upsell, it's just, it's just an appetizer and entree, but go through and really pick a niche job that you're promoting legendary. I'm talking to everybody that was well, don't just automatically think that just because you see one person doing something, that's what you should do. That's a little bit about what we were talking about before going through the training, get the juices flowing and make sure that you pick a niche that resonates with you because that might not even be a question that might not even be a question it's you may go in and say hey, you know what, I really act like me like I like watches there's I can create watch content and then find affiliate offers. I like fishing, I can create fishing content. I mean, there's so many different ways that I could monetize these skills that we have, however, if you are in the online space, I just wanted to give that little bit of information for anybody who's new that there is a process in which we teach where picking a niche is important. And yes, you'll be in multiple niches. We recommend you start with one and really kind of build up so you get the skills that you need, but then we do have people to transfer over into different niches So, how would you choose my niche if you're promoting various online education offers like legendary or maybe software something when you had zero followers? Did you get that question? How much money have you made? And how do you answer that?

Lisa:  You know, I've not actually had the question specifically either people have asked, Have you been successful? Because I really believe as far as I'm concerned, the dollar amount that I've generated in the shortest amount of time is significant and I've been promoting like legendary or any of the packages that would be able to allow you to set up your own online business like I know that kind of stuff. I'm also like I said, I want to help people. So I haven't really honed in specifically whether it would be with children, but they're born that way but I started with one but believed in the legend. It was so powerful for me that okay, I'm going to learn this one. I'm going to perfect this one and I'm going to present it and I wouldn't change anything about that. I think the big thing is my results might not be Joe's results, your results, the guy down the street's results. So people shouldn't get hung up on that. But what I'm missing is I have gotten my investment back on gazillion times so far and that doesn't mean I'm making millions of dollars. But I am very happy with the progress and I have made so an example with my we were on vacation there a couple of weeks ago and something went and one of the in the truck and, you know, wrapped up the truck in and we have the urge business you know it was $1,300 and here's business account pay for it. So, you know I've been able to do the fourth year and have that on there and the sky actually beyond in today's world is the limit. Right? So you know, don't get hung up on somebody else's, you know, because I find a lot of people do that in the beginning like oh my gosh, that person just had, you know 2000 followers now they got 12 Why do I only have one you know, it'll all come just be you. Help whoever you can help. It will evolve and it will happen. It is just the way you know and they are all a month from now six months from now. But whatever you do, don't quit because the one minute you quit that next day wasn't gonna sell. In my

Dave:  I was out on a boat yesterday. I was on my boat yesterday with a couple of friends. And I had a guy we were fishing side by side almost on the boat. And I'm just killing it. I mean I'm bringing up fish after fish. Okay, yeah, yeah, this guy did not catch a single fish all day long. Okay for a little No, I'm sure maybe a couple of little ones or whatever, but immediately thrown back and I mean he just and I said, Hey, dog, you know sometimes. Later, you're getting it and sometimes you're watching it. You know what I mean? I mean, they can't be your day. Is my day. You know, today is my day. So don't mess it up for me, man. I am so and I know that you know, I think so. So going back though, specifically to your response. You know, I haven't really had that question. I mean, I find that a lot of folks. It was a great question, and we appreciate the question. Yes. But I do find a lot of folks who, you know, have questions in their heads and I had to start about what somebody might ask me, like the big scary questions that I'm really afraid of, like Game Changers game Enders. You know what I mean? Like, if somebody asked me, I'm on money, follow, I'm gonna have to come clean. And if you know, it's just like you said you haven't really had the question. You know, I've never had it for me, because, you know, similarly, I figured out how to tell stories that were particularly all about money. I mean, when people show green to show their entire business, all their marketing is just about the screenshot and they get to talk about how much money they made in every post. Honestly, awesome. This is not the most powerful marketing. I've been doing this for 10 years. I've done it every way and for the past five years, the only place the public has seen me is right in this chair. I don't even put them on me now because it's because I gotta stay focused. Yeah, and people have seen me. They don't know what I got, how much money I got that much. Made. They don't know what I got on my wrist. When I got to my driveway. Nobody knows nothing about me.

Lisa:  And they don't care. They don't need to like this 

Dave:  I like get on here and I talk for an hour transparently every day but in terms of what I have, or whatever. So I just yeah, it's such an irrelevant thing in probably people off then then not and one of the most powerful stories and then I'll let you talk was when I heard a couple of brothers one time best way or we first launched. We had a couple of brothers asian guys who can't remember where they were from. But they're their whole. They told me one day they were like yeah, like we took our parents out to dinner. And we had never done that before like we had and I think in their culture, if I'm not mistaken. Like it's pretty beat into you early on that you go and take care of your parents. You know what I mean? They don't live with you. If they are very ignorant to a lot of cultures, but I think that Asian culture is a bit more about moving parents in or whatever why anyways, they're there. They told me, they said we took our parents out and paid for the first time. And I said there's your story. There. There it is. And you know, that one story carried them through their first 1000 at first 5000 or first 10,000 Their first 50,000 And they're still around I forgot what their names are. Yeah, but that was the story and I really high says it's true and hopefully I pronounced your name right but he says it's true, Dave, I'm Asian. Thank you. So they took their parents out for dinner and paid. So it wasn't like they really spent that much money. But the act of what a story. And oftentimes when somebody's asking a question all they're doing is projecting their doubts and their lack of belief in themselves onto you and if you scramble that go, Oh, right. What I would recommend each one of you do is create a pre-record. You know how on Instagram, you can put your stories there or do your job. If you're getting that question a lot. Then record a simple little 15 or 30/32 video that highlights the story. Tell them if you're getting an objection a lot, tell the story just like you did or dislike them and say hey, I get the question a lot. How much money have I made? Well, I'm a private person and quite frankly, as it's just not it's not my finances or my personal business. But let me tell you a story to illustrate how this business has changed my life. That's the hit. That's the exact right way to tell the story. Well, business gave me an opportunity. Let's just say you made $0 . Well, I'm a private person. My finances are my personal business in my story. And in this app, it was 11 wall and the wall brothers. And so I got into this business 10 years ago, and you know what? I was working construction or whatever my story is and this business has finally given this old high school dropout a real career. And that's how it changed my life. And what I'm really most excited about is how you can find out how to change your life. And like let's just say that on Instagram, you know what I mean? You've got your you can so easily do this right? You can so easily let me just show you on tick tock you can pin video to but you can just go right here to your Instagram page right here. And you can create a highlight story in my mind, Money Story or whatever. Like here's my point, folks, is that whatever you're doing whatever you're scared of, put it right in people's faces to answer the question, right? I was so afraid of people asking me if I'd ever been arrested. If you'll find out about my drug history and the fact that I was a junkie at home. I didn't want anybody to ask me about that. Yet. What I did was I put it out there and I gave it to people and I put all my shit. You know, I try to hold the store and I put it all out there like I still do. And I took everybody's power away. And now I'm not scared of what anybody ever is going to say to me, because they're gonna say anything to me. I've already said publicly.

Lisa:  Right. And I think another thing to add to that, in my opinion, is the fact that you'll be surprised with what your story your what you insulation paper for, and because you're being honest and upfront with it and dropping that ego you know, your your dream team. 

Dave:  Learn from a regular person whose lives are too ahead of them. That's the economy. We're in right now. That's one of the reasons why I don't do sessional videography, and I don't do it because my conversions are down. Motion studio, and I talk about a multimillionaire and I talk about people just look at me and they, all of you, you know, be careful with people who think you need 20,000, 10,000 or 1000 million dollar success stories. There's going to be both positives and negatives to that and he got to part time and Rachel. I also thought, oh, I need to really show people how successful I am. And not only feel icky to me to do that, and it wasn't authentic, but it wasn't couldn't

Lisa:  Look a lot of times we'll see and feel intimidated by that. You know, you have to, if that's what you're, that's er, but for me, you know, I'm not trying to knock myself but I'm just plain Jane 52 year old now, you know, saw an opportunity to start to increase putting money towards retirement savings. Because it's creeping up pretty quick now. And you know, I, my reason in the end was more powerful than my fear. of putting myself out. That you know, I've done this 10 years ago not No, maybe not because like 100 gold like, Are you kidding me? No way anyway, but now, right? My WiFi is really close. And I'm nowhere near what I need to have in today's world. That's for darn sure I can tell you that. Well,

Dave:  A lot. Part two, I've got a call I was supposed to be on three minutes ago so I'm gonna bounce and and you do you just keep doing what you're doing and keep up the wonderful work it is. And I just cannot continue to watch your journey. Please come back and see us again on the show. It's really

Lisa:  thank you and and and I it all comes down from you know, you didn't have to go through what you went through to get to where you are and you're offering this to small people. 

Dave:  as well. Yeah. We aren't there anymore. I mean, let's just get hung up on the chain that 

Lisa:  Oh, no, that I'm not taking that. And you know why? You're just making me more reasonable and more authentic. You know, man, if they're going to do something like that, like in today's world that's just phenomenal. So anyway, I thank you for printing things out. And and

Dave:  Yeah, your daughter, I said how long? Well, I will certainly do that. Yeah, she's four hours ahead of us. She's probably wondering why I haven't been in touch with her yet. So.

Dave:  All right, cool. Well, we'll talk to you later. Lisa.We'll talk to you soon. All right, my friends get on out of here and make sure to follow her on TikTok @makemoneywithlisat. I got to go, see you tomorrow for another episode. Peace.

Feel Comfortable Showing Your Face In Your Video Content

Be Comfortable Showing Your Face In Your Video Content is the topic of this episode of Wake Up Legendary. Below is the transcription for this episode:

Matt:  Good morning and welcome to Wake Up Legendary. It is Wednesday, August 24. And we're live. My name is Matt if you don't already know me and every single day Monday through Friday at 10am Eastern we go live. We bring on a new guest, somebody who's making waves in our community, and we want to unpack a little bit about their story, their journey and what got him to this point. And today, we're gonna bring on somebody all the way from Sweden and I'm excited to do that and excited to hear about Victoria's journey for anybody who's here with this unique Facebook. You can all give us a little hand clap emoji just to welcome Victoria to the virtual stage. What's going on? How are you? 

Victoria: I’m good. I'm excited to be here.

Matt: I'm excited that you're here. Tell us a little bit about where you're from and how you found Legendary Marketer of all companies and tell us a little bit about your journey and your life. 

Victoria: So I'm from Stockholm, Sweden. And I found Legendary Marketer through TikTok. I was scrolling on TikTok and Andrea Della Flora came up on my For You page. And I was interested and I thought, like, I need to try and I tried affiliate marketing before. But it wasn't with type or like, what did you do? It was in 2019. And I was like, trying it and I didn't have a lot of information or knowledge or anything. So it didn't go very well. I was like, I was quitting my link in different forms. And I was bad anyway, because I could do that. So I learned and then I created a blog to post like reviews and stuff and I actually think I might have been less successful, but I gave up pretty much right away because I didn't have the right knowledge. I didn't know what I was doing. So yeah. And then later on, I tried dropshipping but like I did that for like, half a year, like six months. But yeah, I wasn't too successful with that either. And I just ended up feeling like it was the best business model. Yeah. And then I took a break from that and I was planning to start dropshipping again, and that's when I found a legendary marketer, and I just felt like this is so much but I finally understood all the things that I did wrong with affiliate marketing in the first place. So yeah, that's the story.

Matt:  Wow, cool. Cool. Yeah, the whole the whole, you know, spamming your links all over on social media, sort of like, you know, you come online and you're like, calm and try this like affiliate marketing thing. And then you're just like, kind of just throw things around. Like what's gonna work who knows? Yeah, I've definitely been there before. So when you engage the training and everything well, first of all, for the most part in like Stockholm, for instance, like would you say most people are bilingual they speak at least two languages like most kids growing up in school? They're learning English. 

Victoria: We learned English in school and we're also learning Spanish, German, or like, Yeah, from the French language. I don't remember right now, but so I knew that people were like, in Sweden, they know English, but I still was, like, unsure if it was gonna work. Like could I do the marketing here? Do I have to do it in places like the US or Canada or something else? So that was kind of like a big station. Why I didn't like I was hesitant to start because I didn't know if it was going to work in Sweden. But also, I saw that there was a demand for it. And I'm from Sweden, and I want to learn how to make money online. So I thought that must mean other people in Sweden also want to learn Yeah, and I was right so yeah, yeah. Also I think in any country, like a country, people do want to learn how to make money online. So it's not only like in your speaking countries or in the US or Canada. Yeah. Wow,

Matt: Good point. Oh, I'm so happy that you're on the show today. Here's why. I get a lot of people who will come to me and they say, Hey, you know, I'm in Australia or I'm in South Africa or I'm in New Zealand or I'm in a lot of times, it's like the UK or well, even just any random European country. Then they'll say to me something like this, they'll say they'll say, hey, you know, I want to post videos on tick tock and stuff but I'm but all the only people who are seeing my stuff. The only people who are seeing it are people from my own country and that's just not going to work. And so they have this sort of limiting belief that, you know, there's, there's people out there who will consume their products, or purchase from them. And I think you're kind of breaking that mold and you might be one of the first people that I've seen who've kind of just been like, you know what, screw it. I'm not gonna worry about who's seen my videos or where they're from or whatever, cuz you you actually put all of your you put all of the all your all your TikTok and stuff is not an English, right?

Victoria:  Yes and Swedish. Yeah. And I actually, I don't know a lot of affiliate marketers that are Swedish and a lot of people like DME saying like, do you know others like Swedish YouTubers that are affiliate marketers or something? And I actually don't know. So it also means that it is. It's much less competitive.

Matt:  That's exactly what I tell people. Yeah.

Victoria: So I don't think you should be afraid to start even in your own country in your own language because a lot of people like in Sweden, if you have someone doing affiliate marketing in your own country, it can be easier to trust the person then. If it's the person in another language or another country.

Matt:  So true. That's that's exactly what I tell people is just like, Look, you might not be able to have quite the reach of if you let's say you're just sitting in the middle of America, and you can literally mark it to seemingly like 300 million people versus I don't know the exact like, what, like five to 10 million in Sweden, something like that. So, um, so you might not have quite the organic sort of big, massive reach of people. But you also don't have like, you know, 5 million other people who are posting and trying to compete with you and you know, all of that. So that's a good outlook. Let's figure it out.

Victoria: And, like, I know, we, like people have been talking about this on the show before but like views and likes and stuff isn't the most important thing like it's, you can have like 200k followers or something but are people actually gonna buy from you or not?

Matt:  Yeah, totally. And so with your, with your social, you've got followers, and you've definitely had a few videos that have just gotten really viral. You've got a lot of views on them. And then some that haven't, but the interesting thing to me is with 6000 followers, you've got a lot of videos that do have a lot of views. 10s of 1000s of you have a lot of views on your channel overall, you have 60,000 likes across your whole channel which I think is super smart, super smart and super cool that you've sort of doubled down on posting the videos in Swedish because you're right, that is an accurate and getting strategy and analysis of sort of your channel is like I'm gonna double down on this because there ain't nobody else around who's even like playing ball with me. Yeah, that's so smart. When you started creating this channel, it's part of the way that you said that you said, you know, it's maybe not all about the big numbers of followers, which I think is true. What I actually know is true. Because you know, you've got leads flowing through every single day. You have to be doing the numbers that you're doing. And with your channel, do you find that it's like, do you find that it's easy to connect with people? Are people more or less hesitant to buy something from you online as sort of an affiliate marketer? Like, is it pretty easy? Are you messaging people like, how are you making connections with people?

Victoria: A lot of people come to my DM on my Instagram because I have my instrument linked to my ticktick bio. So it's easier to also like to connect on Instagram because like, it's easier to write and stuff. So I get like, a lot of DMS, like every day and I just connect with them and help them and yeah, it's also cool to be able to help people and hear how they get started and yeah, how it's going for them. So I have like a few followers that have been with me from the start and they reach out and like yeah, I watched you grow from this time and yeah, it's, it's really fun. 

 

Matt:  That's cool, because I think I've sat on webinars, alright, so I feel like I didn't speak this into existence, but it's just cool that this is beginning to happen. And you're one of the first people I've seen do it. But I've sat on webinars on our Thursday business blueprints, webinars, and even sometimes on these wakeup legendary shows for the last two years. And what I've told people is, they've said, you know, hey, you know, I typically speak German, but I'm trying to do this in English, doesn't seem to be growing that fast. And I said, you should just speak to your audience, like you should just speak directly to them, speak in German, or speak in French and you should just speak directly to them and worry about anything else. Just worry about creating connections and building your audience and then figure out the rest of it later. You know, if you're finding that it doesn't convert with your audience, don't assume it's not going to convert until you try and then what will happen is, if you've got such little competition in your country. Now see, listen, how we're just talking about this. And now everybody in America is like, oh, yeah, you're ready to see I need to move to Sweden. learn Swedish so I can so I can not compete with everybody. You know, so funny how we do that mental game, but no, I tell them go do that and you won't have any competition around and it's just gonna be you, you talking and what will happen is, is you'll likely become pretty famous on the platform, people will really look to you as like, Wow, you are on the very cusp of something that's like, we've sort of heard murmurings about No, really done it and set the example for us. And it's sort of like I compared it once to tech, like they call it being an early adopter. It's a thing with like, people with technology or or like electric cars, there's like, there's like the creation of it. And then as it goes up, you know, the early adopters are people who like to do things before the mass public. They all buy electric cars and iPhones and all that stuff, the new technology and then once it gets to a tipping point, tipping point up here, that's when the mass market sort of gravitates towards it right. And that's when most of the sales revenue for these types of companies are done. But in the early stages, these are the people who get really rich because they've spent all the time developing building audiences selling products and evening the market here, everybody else would and capture a little bit of that, but it's too late. The people down here who were in early got in early to use an MLM term. Got in early are actually the people who who have developed their product have a great product, they've gotten feedback from the market, and they've built an audience so when it comes your so I just think it's super smart what you're doing that's what I'm trying to say.

Victoria: And I also just try like, like jump for the cliff, jump off the cliff. What is it? Because I didn't see a lot of like other Swedish ships in this so I just had to try it out. Like is this gonna work? Let's try and see.

Matt: Yeah, what when you're creating your content and stuff. I'm curious if you're selling products that are in English, do you do anything or say anything to make that clear, or do you just let people discover that because my guess is they're gonna figure it out pretty dang quick. 

Victoria: With my content, I just, I do either, like, tips on how to make money online like a video showing how to make money online. And it can be like, different stuff. Or I do like, just like relatable content. And then I tell people like DME, if you want to know more about what I do, and then people DM me and then explain like, Hey, I do affiliate marketing. Do you know anything about that? And we started having a conversation. And I like yeah, that's basically how I do it.

Matt: Yeah, that's cool. That's a skill to be able to take somebody that's brilliant and genius on so many levels. I was like, I was gonna go like, look at some of your content and try to like, be like, Oh, cool. This triggered me and I was like, I don't even know what the hell this says. Okay. I feel like in terms of how long ago this channel was, when did you start this channel? 

Victoria: I started this channel at the end of May. 

Matt: So now you've also got an Insta, you've got Pinterest. So you're kind of working on all these different platforms and you're developing, you know, what we would call an omnipresent. Yeah, it seems like TikTok has been sort of your main thing is that right? Yeah.

Victoria: I also have a Pinterest and that one is in English. And so I do like YouTube shorts and those are in English because I did it in Swedish first, but then I noticed that most people watching them are speaking English. Got it. So then I switched. So I have two different funnels. One is Swedish and running. 

Matt:  Wow. That's cool. That's super cool. And so with your, by the way, just as a total aside, you know, I'm hearing murmurings that YouTube shorts are really starting to pick up so yeah, definitely. If you're not seeing growth or for anybody who's watching if you're not seeing growth on YouTube shorts, first of all, don't stop because algorithms change a lot. And one day you might wake up to 5 million views on your YouTube shore. And you got the offer. But the second part to that is, you know, I I'm hearing murmurings that YouTube shorts are starting to really go viral, which just means if you're not getting views, you know, keep going, but also consider, you know, maybe do some research, do some research on what are other people doing on YouTube shorts. Are there other people who are getting a lot of views on YouTube first, what do they do? And do a little bit of investigation? Sometimes people just assume that everything they learned in the training is everything that they need to do but not every time? Not all the time is it just you go through the retraining and then you implement it and that's it, you're done. To a certain extent, like in a business model, that might be true. But when it comes to algorithms, like the YouTube short algorithm, you might need to do a little investigative homework and be an engineer and kind of figure out okay, what that person just posted that yesterday. Is this working really well? Is it not what's going on? So anyway, just keep going on YouTube. Because, you know, odds are they're gonna figure it out just like Facebook and tick tock did and it'll probably have, it's more visually viral. I don't think it has yet but I think it's getting there. So yeah, what do you do for tick tock content creation, like when you go and create content, are you making videos like once a, like, two or three times a day once a day, what do you what are you doing?

Victoria: I will create content. So I like to shoot content for like, a few hours or something. So I like a lot of videos and then I post them like three times a day. I did that for the first like two months and now I post maybe once or twice a day. And I didn't really notice the difference. But I think it's important to have like three times a day at the beginning. So the like textbook algorithm can learn, like who to show your content for. Yeah, and I also think it's important to like to try a lot of different types of content in the beginning as you would say. Like Don't just post the same like type of video

Matt: Good point Good point, especially in the beginning and even just as you go you know, I've seen people whose whose it's little things it's experimenting, it's playing around different channels respond different ways, different different places in the world, people whose channels will will act differently but I've seen people with big channels, they felt like they were shadow banned for a little bit and all they did different. The only thing they did differently is they stopped posting hashtags. They removed all their hashtags from their posts, and I started growing again. And, you know, sometimes, in that growth stage, you've just got to try posting at different times during the day, try removing hashtags, try adding hashtags, try you know, kind of just try everything. That's it. That sounds to a lot of people like a lack of strategy, like throwing spaghetti at the wall. But in the social media world. The algorithms are so complex and so nuanced that you actually have to throw a bit of spaghetti at the wall and try a lot of things to really like to start. It's like this matrix, you know, that you're trying to figure out, like, how does this all work? And you've got to just chuck a lot of stuff at it and see what happens and see what sticks and then kind of be like, oh, something's stuck over here. Let's go look at that. 

Victoria: Different stuff. I also like to split test my funnels, like all the time to see if, like, yeah, just keep on testing stuff. 

Matt: It makes sense. I think a lot of times people will say all marketing is a test, right? Some people who say that say that because they don't know what they're talking about. But the truth really is, for instance, we run ads on tick tock right now as a company, and that when we run ads on tick tock. We don't like to put out stuff that we just feel like it's gonna work and it just flops and it's just like, all the pieces add up for this to work. Everything. I know, marketing, this should work and it just doesn't work. And then we try one weird random thing, like we'll stitch together a video or something. And it's like, oh, okay, maybe this will work. And it just, it blows up. And there seems like there's no real rhyme or reason but it just works and it is very true. Some of the I think the best marketers in the world know that they know that. You have to test things against what you assume might work. Because once you discover how to pull we call it like when we meet as a staff we call this like, pulling big levers right? So rather than trying the little tiny things, what are the big levers you can test and pull to see if we can, you know, increase our conversions by 1% or 2%. And that's a lot, you know? Yeah. Have you found it when you first got going? Have you found or did you find that it was easy or hard to create content? What was that process? Like? Were you on social media creating content before this?

Victoria: And yeah, I think it always has an intro, creating content like taking photos, editing photos, and like my personal likes, Instagram. But then, when I was going to start affiliate marketing, I didn't want to show my face. That was the first thing I asked my business plan advisor, like, do I have to show my face because I really don't want to? And I was like, No, you don't have to. But then I thought about it a lot. And I just realized, like, I have to stop caring about what other people think because I was scared like people would think infringe, or you know what, what are you doing? Oh, cringy Yeah, I was scared of being French but then I realized I could be cringy it doesn't matter. Yeah, so I stopped caring about what other people think. And I just went out of my comfort zone. And yeah, it paid off. So I'm grateful. That I did. Cool. But, like coming up with content, I didn't find it like this. I am very creative. And I think it's really fun to create content. 

Matt: And some of that creativity, you know, that can really it's I don't know, I think that that's just a really cool thing. You can spark a lot of creativity that maybe you didn't know you had.

Victoria: Back in the beginning, I liked to be creative, but then the more content I created, the more ideas came as well. So even if you're not a super creative person, when you get like the creative juices flowing, you just get more and more ideas. So that's really fun as well.

Matt: And it is an even like for me, somebody who's, who's introverted and stuff. It's sort of like a challenge against myself sometimes where I'm like, I bet I could do this. I think I could do this. I bet I could do that better than you know. Yeah, I just there's such a beauty in stretching yourself and pushing your boundaries and discovering what's possible or what you could possibly create. That's what I love about this business in particular, like, it's something that's centered around, you know, like, like in affiliate marketing, a lot of it's centered around creating great content. That's how referral marketing works. And there's something really powerful about, you know, just, you haven't worked a job for a long, like, not decades or whatever, but there's people out there who have worked a nine to five job for 15 years, and then they discovered affiliate marketing and they start creating content. It's like, holy smokes, like I have all this creativity I never knew about never, ever, ever gave the light of day. Man, that's cool. And I agree with you as you get going. I'm super introverted. And when I got started making videos and stuff 10 years ago, or however long that was, it was laughable and over time, you know, I discovered wow, like I have I can connect to people I can. I have a way of connecting with people on a real level where they feel safe and comfortable and they enjoy listening to me and stuff. And so it was a powerful gift. I have something that I felt like was a weakness. That turned out to be a huge gift. And it was and I think that happens a lot in our community. Yeah.

Victoria: That's actually what I like to do because when I watched like the wakeup legendaries as other people that were also like, maybe not super like extroverted, and also like shy and stuff, and I wouldn't say I'm super shy, but yeah, a little bit shy, maybe. So it was just like, nice to connect them. See that there are other people like you

Matt: I don't know what that is. Exactly. But it's a really great feeling. Just to know, like, oh, yeah, there's other people not just like me, but other people like me who have been successful, right? Yeah, sort of like setting the bar and I can go chase that fine. 

Victoria: Yeah. Because of this and this and this, but when you see someone that's similar to you, and they did it, then you know, like, I can do it too. Yep. You just gotta believe in yourself. Yep.

Matt: Well, that's really it. You have to believe in yourself. You have to have a little bit of a good mentor of mine who told me once when I was getting started, he's you know, he was we were kind of just talking about, you know, my personality and you know, could I make it in as an entrepreneur, right? We were just kind of having a lot of self doubt and he was just kind of entertaining me. Like, you might, you know, you might just have just enough ego to make it you know, just enough internal belief there's, it seems like there's something deep inside of you that believes you know, your worth that you could do it and you believe in yourself. There's some building thing that's willing to bet on yourself. And that's a that's a powerful voice to like, listen to and give air to and allow it to breathe and expand and you know, kind of let it sit down in the room with you and, and look at it and be like, Alright, can I really do this and let that say, you know, yeah, I do. Like, you're you're great. Like you can do this. Yeah, that's powerful. 

Victoria: And when you get over the first obstacle, it all becomes easier and easier.

Matt:  Right, right, right. It's sort of like you're running down. Like you're in track and field and we're running into hurdles. And the first hurdle is a big one, like a huge one. Yeah. And a little bit lower, and then a little, you know, and suddenly you realize that the whole game is just jumping over hurdles. You're like one of the hurdles is going to end and then you're just like, okay, the hurdles never end and this is my life now. And then that helps the hurdles go down in size a little bit and you're like, Okay, I can just kind of glide over these things. Wow, Victoria, this is, this is really powerful. And I'm really happy that you decided to come on the show and we're pumped about your success and everything that you're doing online, just incredible. I'd like to share if it's okay with you if I share your TikTok and Instagram. I want people to go see how much success you're having. Just marketing products that are sold in English to countries that are their main language and native language is not like that's incredible actually. Do you have any final words for people who are here watching who you know, maybe are getting started and a little bit skeptical or a little hesitant? Like, oh man, if I create videos, what would you say to those people? 

Victoria: I would say believe in yourself and don't have limiting beliefs. Anything can happen if you just try and don't say you know, like, and try to like to learn as much as possible and just grow and have fun.

Matt: Yes, have fun. Like, make it a little bit of fun. Everybody approaches this like this. Like, hey, like let's try to have a little fun here. Let's make this again. What is life about if not to have a little bit of fun and enjoy it right? Yeah. Well, that's cool. And also, you know, if you're in your early 20s I love that advice. I love that advice for anybody who is young here, it's like, take take, I would echo that too. I'm 33 But you know, I got started around 22 And I took a lot of dumb risks and lost a lot of money. Every penny that I lost or that I felt like I lost wasn't really lost. I just it was it was I put it out into the world and and hoped that it would come back because I was learning skills and I felt like I was building something and figuring some shit and and it did it later on it did and that's how the world usually works is when you start really building skills, doors and opportunities open you didn't know existed and taking big risks, like you said, is is part of that. Betting on yourself and saying I can figure this out not taking dumb crypto currency risks. We're talking like taking risks as in betting on yourself. Like I'm gonna figure this out. I'm gonna build some skills I'm going to become valuable. And in return, usually successful is that so yeah. Wow, cool. Victoria, man. Great. Great to meet you. And here's what I'd love for you to do in a couple months, two months, three months down the road or something. Reach Roxy and say, Hey, I'm still going to kill it. I'd love to come back on the show and share kind of an update of where I'm at because we'd love to have you back on.

Victoria: Yeah, thanks so much for having me.

Matt: It was awesome. See ya. Bye. Everybody. Go follow Victoria. Her username is @tjanaonline so simple. It's on TikTok and it's on Instagram Tja en online and give her a follow and also go comment on a couple of her videos and just say hey, look, I love what you're putting out. saw you on Wake Up Legendary and wish her well and for everybody who's still here with us live. We go live every single Monday through Friday at 10am. Eastern you can tune in and hear these types of stories of people who found our training. As Victoria said earlier in the interview, you know, was posting her links to forums and family links. Social media found our training in connecting the dots about how to go online and actually attract people to her rather than trying to go out and spam people with their business. And that's what we teach is how to do real marketing and transferable skills that you can put into any industry in any business. So go give Victoria a follow and we'll be back here tomorrow at 10am.

How To Spot A Marketing Scam

On this episode of Wake Up Legendary, David Sharpe and our guest discuss how to spot a marketing scam. Below is the transcription for this episode:

David Sharpe:  What's going on my friends let's jump right into this. My name is David Sharpe but you already know hey, listen, we've got a guest this morning. Okay? Do we have a guest this morning Who thought that that first commission, that first big win, that big major result was just luck. And then she found out quickly that it wasn't luck that what she was doing was taking imperfect action and oh my god it worked. It actually worked. What do you know? It worked these old crazy guys and gals, what we're talking about over here, damn it. It works. Okay, so let's hear it directly from her. Stephy Chen. Welcome to the show.

Stephy:  Hi Dave How are you? It's an honor to be here.

Dave: Did I explain your previous mindset correctly?

Stephy:  Oh, yeah, absolutely. So when I joined the legendary marketer, I wasn't sure what I was getting myself into. My first commission didn't come in until like a month and a half and it was kind of small; it was 70 cents. But I was thrilled because it shows that it is a proven system and it gave me hope, and I was able to continue to keep growing but when I got my first high commissions I thought I was just lucky. I was like, okay, neat thing right? By accident. So you didn't invite me to the talk show, but I was like, I think I need more time for that because I'm still learning the strategy. I'm still going through the blueprint. So sorry, I'm so sorry for not saying he has been

Dave:  making money before you get done with a blueprint. I just love when a story is created out of a situation. That's it. I mean, and you know what the beautiful thing is that stories can't be created unless we do something, take some sort of action , create zero stories, but a lot of marketing and what we do is really for the story. And I don't. I don't think a lot of us really realize that because we're always looking for the commission. We got our eye on the commission. Right? But there's a bigger game that's been played and the bigger game that's been played is sort of like how a baseball team would go into the World Series. You know, there's a big plan. We're looking to win the championship here where I feel like a lot of marketers can only see the pitch that's being thrown right now. And don't look at the story that it creates and all of the other things that can come from one result, you know, when you tie that one result into the big picture, are you starting to see more of the big picture for your business now?

Stephy:  Yeah, yeah, absolutely. That's like so that's the same mindset that I have started this right. Everyone's thinking about the Commission's I also, I was so stuck on the commission. And I always explained this in my life. So whenever I go jogging, I try to hit the route non-stop and it's really hard for me because I hate running. I love sprinting more like a short short term sprint, but here's the thing, the more I think about it, like when I have an Apple watch, it will buzz every time I hit like a mile. The more I get stuck up on my watch, like when I'm going to hit my four miles, the harder I'm going to get there. But instead if I change my focus to like, my footstep, like listening to my music and my breathing, I would get to my four miles like with without even thinking about it and expecting it and and that's the best feeling because it just hit you it just reward you and even better I was able to go for the fifth mile, the six mile, etc. And that's the same thing with affiliate marketing. The more you think about the Commission, the harder it's going to come to you or you feel it's going to get to you. But if you just focus on going through the process of learning, going live provides value and that's when it's going to change for you. That's when you change from a goal mindset to a growth mindset and that allows you to expand and grow.

Dave:  That was a powerful analogy about the running that was imagined or the way that you brought that up and tied that in. Is that something that you've talked about before? Have you used that analogy before? I mean, that's really really powerful.

Stephy:  Yeah, I say that sometimes during my live stream.

Dave:  And you know, it's always easier to get a new audience than it is to get new material. You know, I say that every time I tell a joke, you know, because my wife's heard the same jokes 1000s of times, but when a brand new person hears it, it's like they heard it for the first time. You know, they're like, my wife's like oh, God, I've heard that 5000 times. You know what I mean? She's still very, very, very, very polite with me, laughing at all my jokes. But, you know, it's, it's, if we can find like, the reason why I brought that up is because if we can find a couple of really powerful things that we can say, use over and over again, similar to how we repurpose a piece of content. We can also repurpose stories and repurpose analogies. We don't always have to come up with something new to talk about. Or we could slightly change it but tell the same stories and use the same metaphors and use the same analogies. And if you look back to my entire career, and all of the things I talked about on a regular basis it's all from the same origin story. And that's all. I haven't lived multiple lives, it's from the same life. It's just putting a little bit of a different spin on it or just bringing that same story or same analogy up just in a different conversation. It'd be different. Are you finding that talking, finding things to talk about is actually easier than you thought it was going to be? I mean, some people often say, Well, I'm scared a little, but then if I do go live, what do I talk about? Are you repurposing these analogies and repurposing the stories and finding that you can talk about a lot of the things sort of over and over again, and have both get better yourself at telling them but also they just continue to work because there's always new people in your life.

Stephy:  Yeah, absolutely. So whenever I go live, for First off, I want to say thank you to Amy. She inspires me, goes live twice a day and I'm trying to do that as well. Whenever I go live, I do the same thing. I show the same thing I have like basically a structure that is in the back of my mind. And sometimes I get the same people and they're like, are you just doing the same thing? And so I just said Yeah, twice. I'm going through the same thing, but I get different people with different questions and a lot of time people are new here and this is a new introduction to them. So and then there's no follow up to that. So yeah, I will have a strategy for my life. And I would just go with the flow and get different comments and questions. So I just go from there.

Dave:  Well, so powerful, so powerful to know that you can't and you're a smart, smart girl. I mean, you're in Silicon Valley, you are a manager of a tech startup. So it's not like you couldn't come up with something new to talk about every day and a bright, beautiful new lesson for everybody every day. But the truth is, even as a highly intelligent, former tech manager, startup manager of a startup in Silicon Valley, you know that you don't have to do that, you don't have to hire people with your intelligence on TikTok and come with a new lesson every day. You have to have the same message every day because the same message over time will actually be similar to how Matt talked about in the weekly email. Where the email service just kept retargeting and finally he was like, Fine, I'll give him my money. The same thing happened with us and even with people hopping on our lives. Why do you think I go live? It's a similar conversation with a different face every day. But I never get tired of it because it's slightly different. And I'm in a different mood every day but it's the same message and I hear you saying the same thing and in in as a as an intelligent person who could probably come up with new content and talk about the fact talk, you know, say what comes up for you as I say this, is that true? Has that been true that keeping it simple? Having the same message and not always feeling like you need to come up with something new tastic slow and steady and consistent same message wins the race. Is that true? For you?

Stephy:  Yeah, absolutely. So besides that, you also gotta be personal like, well to your audience. I I did. I was working for tech and for my whole life education. It's my thing. Well, funny enough , I am originally from Malaysia, in Malaysia, and I'm here by myself because I got sent overseas because I wasn't doing so well in my hometown. And got to the point that no schools in Malaysia were accepting me. So I came here and I started going to a boarding school, which I love, very strict, but that kind of got me into like, the whole education, and I have my master's degree as well. But when people come into my life and say, Okay, do I need a degree for this? I'm like, no, like, the person was suggesting he didn't even finish high school. So people are more relatable to that. Like, they, they, they, they want to learn but they were afraid that it's gonna be super hard. So when I tell them that no, I'm learning from someone who dropped out of high school, and they were okay. Like, let me give them a try. So just gotta be able.

Dave:  You do what you do right if you know, that's something that works to my advantage. You know, it's not something that I manufactured. It's completely real, but I don't hide it. Whereas most people hide it, because I realized that it may be just, it's, it's just who I am. First of all, it's just my rate, my truth and then second of all, is yeah, when you start when you start you know, when you start listing off all of your your achievements and everything and like everything that like how great you are and how rich you are, and kind of all this stuff. Like most people, not only will they be like an asshole, or maybe they'll have feelings of internal jealousy or whatever. But but but, you know, you're just not even relatable. And a lot of times this is another thing in marketing that I really realized was a lot bigger of a motivator than talking about all the things that somebody could have, you know, somebody's going to take action. A, they have a better chance of taking action based on something that's painful versus something that's pleasurable that they want to go after. There's things that are pleasurable that all of us could go after. That we don't but but if but if something's hurting, physical pain, emotional pain, you know, mental pain, we're gonna act, we're going to act and complacency and lack of pain is is oftentimes a big challenge for people because we don't have anything that's motivating us. What's motivating you? Deep I mean, what is driving you to do this? And then have you found any new motivations since you've started?

Stephy:  Yeah, I fully agree with that. When you're not in pain, we're not when you're when you're not in discomfort. You're not going to inspire me to go further. Right. So. So if I back up a little bit, the reason why I became a legendary marketer is that, I think last year in October, so yeah, I was working for a tech startup. And it is a startup so the hours were crazy. Sometimes I have meanings ranging from like 7am and will ask you could last at like my last one. My last meeting could be like 11pm And, and I was still working in between. But I didn't mind it because I thought it was young. And that's what I'm supposed to do anyway. And also at that time, my company promised something that was very important to me. I don't really want to get into it, but Sure, but anyways, I didn't. That's why I didn't mind the grind. I was like, okay, they're doing me a huge favor. I'm not going to like it. I'm not going to pitch about the crazy hours and and but three years later, I realized that what my company promised me they didn't end up fulfilling which resulted in the app to stop working for them completely. And that's, that's, that's where I come. I feel like okay, that happens around October. I was kind of relieved at that time because I was not working crazy hours and it was close to the holiday season. And so I was like, very excited for the holiday season. But when January hit, everyone was going back to their routine going back to work, but I was left home doing nothing and I felt like a loser. I was pretty upset. Like for a full week. I think I got into a minor depression which is very rare to me because I'm like a very outgoing person. I'm very positive all the time. And that's when around February I came across a legendary marketer and for some reason I just felt like something inside me just said that like this is it and I felt so hopeful and every time when I went to sleep I couldn't. I couldn't I couldn't sleep in it because I was just so excited to like start seeing things that's like that was the motivation

Dave:  Yeah, what's driving you now? I mean, now that you're October of 2021. Right? You're right 2021 So now it's August of 2022. You're almost a year you know, in two alarms it has been your one year anniversary. So what do you see now? I mean, you're a smart person who could be doing so many things with a master's degree. You are young. You're you have you have a lot of exposure to what's possible in Silicon Valley and what's what's what's, why are you doing this and what's driving you?

Stephy:  Definitely the whole idea of like, additional income streams is a big factor. Given today's market, inflation, recession and gas prices, I feel like it's always a great idea to have additional income streams. I'm still so with digital marketing. It's the best side hustle that I've come across so far. Because we don't need to create products and all that stuff. Don't need to do sales and customer service. So I feel like if you're not, you're not doing this and you're on social media all the time scrolling through and not monetizing your social media. You're wasting your time. So I'm just a normal girl that I can spend hours on social media like I love posting. I love being on it. Yeah, so it's just something in my nature and I'm trying to monetize it, which is working so far.

Dave:  Man, that's great , that's a really great point that you just said and a lot of people do like to be on social media. And you know, I can be a big you know, I can be a big chromogen about it because I'm, I'm old like a grandpa, my wife actually, I had a big girl like, I haven't grown a beard out like a couple of years. You know what I mean? And I grew my beard out over the last couple of days and I had like a big gray neck beard you know and my wife like it was all gray. I've turned my life is like you're putting off grandpa vibes right now. And I was like, wow. So you know, I'm like an old curmudgeon. So a lot of times I get you know, I get kind of I get, you know, a little bit negative about social media and just I don't know I just like to complain sometimes, too. You know, just about things. I just need something to complain about. And we all need an enemy. You know what I mean? So social media is kind of like, you know, Mark Zuckerberg and these guys are trying to kick us off over media and we gotta get back on in Miami. I don't know. It's kind of like, you know, people think that I'm like over here look, like I'm like, you know, Dick Tracy. I'm like, man, let's play a game of cat and mouse and try to beat these suckers. You know what I mean? I mean, they're making trillions of dollars, a couple of dollars from this site, you know, I mean, so to me, it is also like a game of cat holes. In You know, it's, it's really something that a lot of people do, but a lot of people have fun with it, you know, with social media and the fact that you just said that really, really really, I think, is really relatable because it's like, if you're not if you're gonna be on it, and a lot of us when we pull up that screen time, I mean that that big ol number pops up. We're just like, holy shit. I've been on this freaking screen that many hours this week. It's like all the brain cancer or something you know what I mean?

Stephy:  Sometimes I hate it. I was like, Are you reminding me how much time on my screen

Dave:  But here's the thing: one of the things that I've worked a lot on in my personal life is shame reduction. You know, like anything that makes me feel bad. Like so many times we should ourselves to death like I shouldn't be doing this or I shouldn't be doing that. That would be an example like cutting like all that out and just being in the moment, but not regretting and shaming myself or shaming others or whatever. And, and so yes, I love how you turned social media. We in many ways have been conflicted over the last 10 years. Is it good? Is it bad? Is it good for my kids? How much screen time Oh shit, I'm making a lot of money off of it and it's just like Clint proposed. But you're clear that you enjoy posting and you like it. That's cool. I think we all do. It's just all the I think it's just all the toxicity that we don't like, but the general posting and just interacting and sharing our lives is fun. Because if I'm going to be doing that anyways, I might as well be monetizing. Yeah, absolutely.

Stephy:  And, and it's also it's also important to draw a line because there's just so much things on social media that you can scroll forever, and especially the social media algorithm, they learn what you like, like if I start like getting content about like cars, or like games, which had zero interest, like I could put away my phone even faster, I can go to bed even faster, and maybe read a book, but so they know what you like and they try to feed you those content that you like. So I always tried to like it well, in the beginning I got lost like I could spend like two hours in there and just stop. But I just like turned on, like sleep mode on my phone, like I set it up like when you start reminding me to sleep or like when I'm supposed to stop using my phone then I just like a gentle reminder on my phone. So yeah, shut off everything. So once it reminds me and it can get off and I would just put it away and start it Yeah, it's important to draw a line and especially when you're with your family, your friends. Just make sure that I'm looking at the screen.

Dave:  It's hard though. Like especially when you have a business school or and you're looking for email notifications. You shouldn't videos still going viral and all this kind of stuff. It's like it's hard not to look.

Stephy:  Yeah, that happened. I think it was two days ago. Yeah. Or yeah, no Sunday. Actually I was having brunch with my friends. Everyone was talking and I was just on my phone looking through new TikTok ideas and also checking my emails for Commission's coming in and I caught myself. I'm just like I'm not participating in this fun. So yeah.

Dave:  Well, I mean, coming from the tech world and just knowing you know what, you know about apps and how they're made and how they're made. I mean, these apps are really made, like you said, to be addictive to people. And you know, the cool thing is, that is that they're going to exist regardless of whether you like it or not. And so, you know, how can I get in on a little bit of that action and in use in you know, for me, it makes me feel good that my message is positive. You know what I mean that my message is helpful, valuable, at least to me and to at least some others, right? So, you know, but yeah, man, it's, it's, it's the perfect partner, you know, to to it's, it's really it's really, and I mean, social media, they're the perfect partner because, you know, really, really even though they you know, even though they say we're connecting the world, it's like, man, they're building apps that keep people on those things. I mean, that's, that's just, and they are masters at that, right. So it's kind of nice that I get to post my content on that app that's already got all of those things kind of built into it. You know, I have, and that's what I think a lot of us underestimate is that we have a lot of leverage that people in the past didn't have. You couldn't just hop on NBC and just run your video. You couldn't hop on Fox or TNT or whatever your local radio station wasn't just post your video and have them push it out to there. So the times are different. And what would you say to you know, to people who were young, I also don't want you know, older people to feel excluded, but you're smart enough to be able to talk to everybody. What would you say to people too, that are maybe not quite seeing the opportunity that you see and are, you know, allowing something that's that's that I don't want to say that they shouldn't but that is insignificant in the bigger scheme of things, hold them back, like maybe a critical friend or family member or some sort of a limiting belief in their mother that hold them back or maybe some fear, right fear of going on video fear of what people are going to say, what would you say now being on the other side, almost a year into it? What would you say to those people who were in that spot right now on that fence?

Stephy:  Yeah. So I get that a lot too. Like people are like having doubts or having a lot of questions. Even on my live stream it was like people will straight up say this is MLM This is a pyramid scam. This is a scam. And I think the only thing that I would say whenever that comes up, is that so is the online world and unfortunately there are a lot of scams like cyber bullies like hackers. They are out there because they know they can get away with it. And indeed they can get away with it. That's why people are doing it. But every year yeah, but you as a person. When you come across someone who claims Hey, I make money online like or like I'm six figures, etc. Like as a person. If you come across that it's very important to do all the research. That's all I'm going to ask, like, I did my research before trying out any leisure marketer, I think I spent two weeks looking into it. And yeah, that's the advice I would give because you don't want that to be you don't want your limiting belief to stop you from getting things that could potentially change your situation and change your life, right? But whenever you have that thought like all you have to do is to spend time doing your research to see if this is to verify it before saying okay this is a scam , scroll away like it because you're not are not immune to it.

Dave:  It's hard to even verify nowadays because you know, every single blog article out there is some article that some person like you or me posted, it's their opinion. And it's so hard , you know, it's one of the reasons why I do this show every day. And did we talk about Did I tell you or give you any prep or did we even talk before we went live about what you say or what I'm going to ask you No. I actually came on and said some dumb dad joke and then we went live That was merely funny, but I thought it was funny and I'm funny. No, so that's all that matters. Learn to entertain yourself and you'll be happy forever. But the point here is that we do these shows transparently and live every day because what what what, you know, what my advice and what I really realized about life after hearing people talk about other people and I believed that. But then when I went and met the person that they were talking about, it didn't match because I formed my own opinion after talking with and listening to the person and the reason why we go live every day is because there's not another guru out there. There's not another educator or marketer that I know of that's talking to their clients every single day, five days a week, you know, in an authentic way. And so it's hard for people nowadays to know what's real or what's not. I got people right now that are on Instagram posing as me selling crypto crap. I mean, I got people in our Facebook group, this is their whole business model is to come in and try to recruit people out of our Facebook group. To join their Zoom, their silly zoom family, to go hang out on zooms to come back and try to get more people out of our Facebook group. So I mean, there's crap going on all over all the time. And you know, the reason why we do this show every day is so people can actually and it's amazing. People will listen to 1000 other people instead of just going and talking to the person or listening to the person. And that just boggles my mind. And I live seriously. I grew up around people and I can always remember people gossiping and talking about people. It's just something that people do. But I can always remember when I would meet the person to have a different opinion, whether it was good or bad. I'd have a different opinion than what those other people thought and that was so freeing to me to realize that I didn't have to build my friend circle or whatever, off of what my mother thought, or what my father thought, or what this person over here thought what comes up for you as I say that

Stephy:  Yeah, I feel like everyone has a different story about like, about a person and whenever you hear someone talk about that one person you would only hear it's like a telephone game.

Dave:  Yeah, where each person adds something. Yes,

Stephy:  yeah. Yeah. Different ways to tell a story about what happened to the person you like, until you meet that person. You have a different use, form your whole mindset about that person.

Dave:  But you're right. I mean, you have to make yourself feel comfortable nowadays. You have to do whatever feels good and makes sense to you. It's hard. But I also think there's that we're not dumb. I think that we have built in bullshit detectors. And I think if we really listen to our gut, you know what I mean? Like Like, if you think back to everything that went wrong. Think back to your stomach. Before that happened. You had a feeling in your gut, you know what I mean? All of us women are more so than my wife's intuition and her gut blows me or like, how did you know I was about to do some shit like she knows about some stuff before I even do it. I'm like, Girl, but seriously, that gut is also powerful. It's an indicator of whether something is bullshit or not. That's a technical professional term. But do you agree?

Stephy:  Yeah, yeah. That bullshit detector. It's what keeps you safe just like when you feel like things are going wrong. You know it and when you like, as a person is sketchy. You don't want to go near them. You know it. That's what keeps us safe. And we're not sometimes yeah, sometimes people will say you're being racist. And I was like, no, like, obviously. You can sense it like when it's not when you're not when that is not the right person and not the right environment that you want to get into. Like, just Yeah.

Dave:  I mean, and I have gotten that I've now learned to listen to that. I mean, if I think back every single time that something went wrong. I had a gut feeling. I was like, I shouldn't be giving this person money. I shouldn't be you know, I mean, like and I want to ask all of you because I know there's so many of you who are likely just listening to this this morning that there's two rules that I'd really I'd really offer you. Number one is do what you do what you need to do publicly. Don't do it privately. Don't let people isolate you in private messages, especially if you're new. Don't let people sneak and slide into your DMS and romanticize you that you know what you're doing is wrong and they're your Savior. That's the number one your your your You're nothing but a target to somebody like them that you're a target to them. And so I recently had, you know, that happened yesterday to one of our clients here where somebody posed as me and was private messaging her I guess, and talking about something crypto related where she ended up sneaking personal money, I guess. So, you know, you really, really have to stay out of the DMS people. You know, we have a tendency, we have a tendency to be listening but when we want to go over we want to ask them, Hey, can you can I get it better from you? Or do you have a deal? Do you know anybody? We always do little side conversations and side deals. We think that's the best way to do it. And so will the DM conversations with these people to get the real truth and guess what they're sitting there waiting on you to do. That's your perfect target for them now to manipulate and sell some bullshit mentor ship service that you don't need. Let me mentor people you don't need and you don't need a coach. You don't, you don't. You don't. I mean, it's just here's the ultimate. You know, how many people out here think I'm your mentor? Well, guess what? I don't want to be your mentor. I don't want to be your coach. I just want to be a guy who creates courses and teaches shit online and then you can learn it but I don't. I don't want to, I don't want to, I don't want to, my ego doesn't need that. You see, my ego doesn't need that. It wants it. Well, I'm Thau, a mentor to 1000s of people. Come on, you know. So that's the thing number one is stay out of the DMS people just want to isolate us and and and there was another one that I was going to say like the gut feeling you know, just the gut feeling you get if you get a if you get a bad gut feeling about something or someone they listen to it don't let your greed be the more dominant emotion than your discipline and your restraint. What comes up for you as I say that

Stephy:  is the final you talk about the whole DM thing. Like before Yeah, I got those one time and I was so gullible because I got those twice. I believe in them twice the first time. The person was like, Yeah, crypto stuff, same thing. And she or he even convinced me to download this app. Send money like 100 bucks or something to this account. But for some reason. I actually hope I went through it. I was about to do it. But my bank wasn't just going through. So I feel like I'm pretty aware of those things. But when you first got it I was aware of scams but when you hear yes, yeah, yeah, there's different ways of scamming. It's so crazy and I think the smart one that I received not not too long ago is that I sent a text message saying that oh my my package delivery, it's the last time I clicked this link to your shipping address. And I did click it, but my Apple has a protection law saying this might be a fraud or you don't want to let go on this website basically. So I stopped it. But it was because at that time, I did place some orders on Amazon or some other clothing company. So I was worried that my stuff was not going to arrive. That's why I like clicking on it. So there's so many ways to do it. Just gotta watch.

Dave:  Yeah, yeah. Yeah. I mean, it's, it's, you know, we're really clear about what we sell. What we sell is on the front of our website, you know, it's all public and, and it's, it's, you know, it's transparent, everything that I say and do is public. Here. Every conversation that I have is recorded with clients. Why? For your safety, for your protection. So our clients are safe and protected people. This is what a lot of us aren't thinking about when we get into this industry. It is where you give some dude in the DMS that's like walking down a dark dungeon with a dragon. You don't know where you're going. You don't know where you're sending your money to , there's no accountability. There's no proof at legendary marketer what the dropout bunch of you know hoodlum is doing well dammit. We're doing things right over here. We're protecting people and keeping people safe and doing right by them and treating people the same way that you'd want your mother treated, which is providing people you know, protection and accountability and transparency. And that is oftentimes something that's very much so undervalued. And it's it's it's just it's a goal, or that's not valued in this industry until you get your head slapped. Right for for you know, five grand you wired it off and you know, your mentor disappears

Stephy:  Yeah, because later on I found out that it's not real. I think someone I got my second scam out of was someone who made a person who's a very successful Legendary marketer. That person DMs me and says like crypto stuff, and later on when I go back to the DM it disappears like this account no longer exists. So

Dave:  It was gone. Yeah. So I mean, that's a great point. Like even somebody who is posing as a, you know, another another marketer that you have heard of it, so it's not, you know, not slimy or in more deceitful because it's like, I'm not going to pose as Dave or somebody that may be a bit more well known by Allan Poe is is somebody who, you know, probably most people would know, but it's just man people are. Right, everybody has a better program. Cindy, thank you for getting a mentor, blah, blah, blah, right. It's like no you know, the thing is, it is that we're too gullible. That's just it. We got to get less naive. We got to get less naive and that's not anything we should feel guilty or shame about. But, you know, just survive as an entrepreneur you have nothing. There's a snake in the grass, you just need to be able to look out for that. And you need to know how to prevent that from keeping the grass short. And that's one thing that we try to do around here at legendary we try to keep our grasses right so the snakes are easily seen we you know when people are you know, sending messages to people, we tell them, send them to us, send them to support@legendarymarketer.com Do me that send them to Abigail, like, like, let us know. Those are happening and we can try to address them. Yeah. 15 impersonator says Shauna, it's it's, it's nuts. And they're really valuable to me and being connected to things that are quality and valuable and that are doing the right thing. And what I've also found is that when you do the right thing when nobody's looking, you make a lot more money for a lot more years.

Stephy:  Yeah, yeah. Yeah. And I definitely want to bring back the point that yes, don't don't be naive. Don't be gallop gullible, but trust, trust but bear one to miss out those opportunities like legendary marketer when it's legit. Do your own research. Get on the call with people who claim that they say okay, like show me proof. I'm not able to answer you are like, not responding to run like you don't need to like like to be in conversation with that person no more you would know this a scam and just no contact or feel the need

Dave:  We feel the need to respond. And that comes from you know, like a bit of I'm new like, Who are you who's Oh, it's just a friend. Like we're just when we're new. We're trying to figure things out. And so when we have people do other stuff, but the thing I think that's important is to quickly turn that around and become the hunted for other reasons, right? Don't stay in that new position where you're getting hunted by other people and right go out there and market and create content and get value out there. So now you have people hunting you who want to buy your link hunting you who have questions, you know, and then these other, these other kind of, you know, annoyances that may feel like a big deal at the beginning will start to become a lot less of a joke because you'll be over here serving your actual clients, and you'll be making money and you'll know more what's real and what's not. And then you'll have new challenges, like, you know, when there's another opportunity, you do you say Do you stay focused or do you now do you now you know, you know, totally go over here and kind of redirect the ship over here you have Chase is whether you want to participate in other promotions or promoting other products or building new campaigns, new challenges and new things will pop up. Even though you feel like ah new or I'm overwhelmed and then I got people trying to sell me stuff. Just take all that in, up your street smarts a little bit about how the game is played and how people operate on the internet. The digital world is where we're moving. I mean whether the metaverse is where we're all going to be diving into next or what you know that more than I do, you got here to Silicon Valley. I don't know. Are we shooting characters here? You know, sitting around, Hey, Steve, do it over there. You know, we're sitting in our metal, I don't know, I don't care. But what I do know is that that sort of stuff. That was a big deal to me at the beginning. Within a couple of months it was no longer a big deal and something else was the New Deal, right? And that's how it works when you continue to take action. So comment on that or leave us with something that you can take with us that you would like us to know about yourself about this journey, about what's possible, or anything else that you'd like to share as we proceed.

Stephy:  So I do want to say that like you, like everyone, like you should be impressed that you're doing this. You should be impressed that you're doing this and most people are not. They don't even have to get to do this in the first place. You are out there in the vulnerable position that you're putting yourself in a position that you can be laughed at and you can be bullied at and I get that a lot like when I go on Livestream like people, sometimes I get chills, and I don't mind them because because I am creating new life experiences for myself and union. You will reap so much more out of life and for people who are on the other side just scrolling through social media, endlessly, not taking action, leaving bad comments on people's posts like trolling those people they're not life experiences and as JK Rowling said like that is the example the definition of being having failed to live lives. And and just like continue to do what you're doing

Dave:  is a proven method proven system. So just just keep going. Where you keep going because success is on you. And I love to talk to you. I'd love to hear your analogies and your experience. And thanks for bringing your brain from what you were doing over there in Silicon Valley and sharing a little bit of it with us here.

Stephy:   It's been really refreshing. From anytime. Yes. All right.

Dave:  We'll talk to you later. Come back and see us, we'll do round two Okay.

Stephy:  Sounds good. Thank you so much for your time. We'll see you later stuffy

Dave:  All right, my friends. There you go. You see it, you have it. You heard it, and you'll hear it again. Right. You'll keep hearing it okay because that's what we do here is we just bring wonderful guests each and every morning just like Sophie this morning so make sure you go follow her and learn from her. support her and lift her up a couple of different accounts on TikTok and also Instagram. But if you go to boss.lady.Steph, you can connect with her and go from there. All right, my friends. powerful way to start the day this Tuesday, August 23 2022. Wow, wow. Wow. Okay, we're gonna be letting you all know about a huge announcement. I think we're probably going to maybe email that out post something, make a bunch of noise here pretty soon, but it's pretty cool. But right now, you know what, what's important is to take in what was talked about this morning, there was so many powerful nuggets, so much to think about, even to go back and re listen to this was one of those episodes where there was a lot of nuggets that you can listen to I'm sure you'll pick something up that you didn't hear the first time through. Regardless, be legendary. Get out of here. Make today. Absolutely. Impact does something important. Check off a big thing off the top of your to do list that is the most important item. Not all that crap down at the bottom is the most important item. Go right for that and I'll see you back here tomorrow.

Repost Past TikToks To Snag More Views

On this episode, David Sharpe and our guest discuss why it's important to repost past TikTok videos to snag more views. Below is the transcription for this episode:

Dave: Hey what's going on my friends it's your boy Dave sharp back in the saddle, back in the captain's chair. This Monday is the 22nd of August. So listen, we're going to talk about a really powerful, very simple, very simple topic today. I'm really excited about this. It's something that can help everyone, something everyone who's listening can benefit from this simple, simple, powerful tip that Joe's going there with. Welcome to the show. Joe. What's up, brother? Welcome. 

Joe: How are you doing, Dave? Good to see you man. Well, dude, you're a collector, a major collector bro.

Joe: I know. It's a bit of a problem.

Dave: Is that Is that what is that game because

Joe: They're all on blu rays and DVDs. Holy smokes,

Dave:  I respect that. That's like seriously collecting a serious organization. And I respect that. That's anybody who can keep that many of one thing organized and it's really something unique. So tell us just a little bit about it. What else do you have that got you into DVDS?

Joe: So I lived in a mining town for like 11 years so I was in the middle of nowhere and before I moved there, I actually worked at a movie theater for five years. Okay. And when I moved to this mining town, the nearest movie theater was four hours away. And that used to be my weekend ritual. I'd hang out with my friends and go see movies. So I'm like, You know what? I'll bring the movie theater to me. So I actually just built a theater in my house. I was still remote. Streaming wasn't all that great. So then I just started buying all my movies. And this has just been adding up over the years.

David Sharpe: Wow, that's cool, man. It's cool. I mean, it's kind of like comic book collecting. It's like collecting watches. It's like car collecting. Yeah, most people would think you're weird. But you are. That's what makes you cool. So like on the show, I think earlier this year, but I bet you only took the challenge in I think November or December of 2021. Is that right?

Joe: Yeah. So I basically kind of wrapped up with a challenge and everything around Thanksgiving. And then I got a really bad case of imposter syndrome and just being completely overwhelmed. Where it took me unplugging for like two weeks out to the ranch in Idaho. And I came up with a content strategy and I'm like, Okay, I, I think the main thing I need to do is what I can control, which is being consistent. Yeah. So I came back and I'm like, Okay, I'm posting twice a day every day for 30 days. 

Dave:  Okay, and that was to give us a timeline of what that was like, like, when you took that trip away and came back or when did when did that? 

Joe: So I basically came back in January. I just started running. Okay, so you were on the show back in what? Like February. Okay. 

Dave:  You know, we're gonna talk about the reposting thing but give us an idea of I mean, we had asked you to be on the show because we saw that you were taking action and getting results and so forth. And so what was going on around February for you?

Joe: I initially like I just kind of plugged in, like I leveraged what I was learning in the blueprints, went through the training. And then I'm like, okay, so I just need to double down on focus on what's working out there. 

Dave: Were you still dealing with imposter syndrome or have you settled down a little bit?

Joe: It did. So one of the things that I read and it actually really helped is I actually would go to book reviews because the thing with impostor syndrome is you just think, Okay, well, this obviously isn't working for me. The way I tackled it is I actually went and looked at book reviews on Amazon for classics like Pride and Prejudice, Mary Shelley's Frankenstein, and they will have like 1000s of one star reviews. So I would just start reading some of those. And I'm like, you have classic books that everyone loves. And yet there's all these people that just hate it. So like obviously you're not everyone. It's about connecting to the people you can connect to.

Dave: I didn't really realize where you're going with that and that is a really really powerful man, what a unique way to go and, and, and just get a different perspective in a way that's reframing. You just said hey, wait, I mean, I can certainly look at this in the picture frame that I'm looking at right now, which is only looking at my videos and only looking at what he's saying and my comments. And and, and that's if we only look at that. Yeah, that's whoa, hold on a second. This is crazy that people mean my feelings are hurt. I don't know if I want to do this. And then you kind of pull your head up and start. Oh, hold on a second. Let me go over here and see what people had to say about a classic book that sold millions of copies and many of them are very rich and I love let me go see what people have to say about this. Oh, wait. There's tons of people being nasty in these comments. Wait a second. Maybe it's not me. Maybe it's just the people, right? Maybe it's people projecting what I read and I think I screenshotted this- stop taking things personally when you realize how many people cope by projecting you'll realize that you're not actually the problem. Absolutely. Yeah, it's sort of like it's sort of like a web. It's easy to understand. Oh, yes, I understand. It makes sense that if a person is drinking he's got an alcohol problem. He's he's he must be drowning his feelings in the bottom bottom of a bottle. That makes sense to all of us. But I don't think we talk in society about people actually also drowning their feelings out in dealing with their feelings by projecting them on to others.

Joe: Because if they're projecting they're not collecting. Exactly.

Dave: So when did you discover this reposting magic to me it's magic. I mean to me, it also I was reading up a little bit of the info you sent in our questionnaire. And I was blown away and I want you to tell the story and talk about this. I was blown away realizing that each and every video that we make is a piece of content that will live on the internet from the very first time that we posted, but it also can be reposted in reused and recycled for months and years. Because once it's recorded one time, it's similar to a picture that hangs on your wall and gives you memories about a vacation in your personal life for years. A video can be reposted and rewatched by others to create the same sort of result, which is getting them interested and eventually sending them into your sales funnel to take a look at your product. And so you discover this and have gotten some phenomenal results with it and so would you talk to us a little bit about this reposting again, it's it's it's powerful. It's magical in it but it's simple.

Joe: So one of the things that was happening is like I had a couple of videos that were getting, like 400,000 views and then I posted I created this video and again, it was like a group unbelievably fast and then it just hit a wall like I've never seen a video hit hard. We're just like nosedive like suddenly there were no more views. And like I was flabbergasted I'm like it was a great video like it had a great hook. It was sure like it was everything that ticked all the boxes that tick tock ones and I couldn't understand it. So I'm like okay, well, like, like what did I do wrong? So then I went down the rabbit hole of kind of a comparison game. I started looking at other people and I stumbled upon someone who just focuses on things like TikTok SEO. And he actually was talking about in his video how he reposts the same video every single month. Because especially with TikTok and the way the for you page is kind of built. It always pushes out to new people so it doesn't really matter. How many times you repost the video, it's ultimately going to reach new people. So that was kind of the catalyst that I needed. I'm like, Okay, well, let me look at my description, maybe rework any of the music and then reposted it and it just blew up like I think it's almost like 90 million now and it's only been a couple of weeks.

Dave: Okay, so let's, let's, let's sort of reverse engineer this. So we make sure that we're all clear. So you had a video that you posted just like any other video on your TikTok, and it got a lot of views like it got a couple of 100,000 views. I think you wrote that right? Yeah, so it hit like 470,000 and then they just stopped okay. And did you think I'm shadow banned? Start comparing yourself to other people. You were freaking out thinking there's something wrong with my account or or there's something wrong with this video for sure. But maybe there's something wrong with my account as well.

Joe: Absolutely. So I 100% went down that rabbit hole. I started looking for other videos that I had that did well and kept growing. And I started reposting those best to see I'm like okay, well why no on the Thursday calls that I always plug into that magically says like, the way you know your shadow ban is all your reviews will be 200 No matter what. Right?

Dave: All right. So you know, don't worry about the dog right. I'll just meet you while I'm talking. He's probably letting us know somebody's out there or something. Or somebody's coming to the door or whatever. So, so what, what you did from there is you kept posting on that same account, right? You kept posting right so you kept marketing you just that video had taken off in over a period of a few days or a week or so. After that it stopped. So you had continued to post on your account, and you continued to market but you just noticed that Hey, what the heck happened? All those leads that were coming through from this video that's going viral, right?

Joe: You also hit 480,000 or 470,000 in a day. That's why it was so jarring.

Dave: Okay, okay, it went viral that fast. Okay, how long was it before you then took that same video that sort of nosedive and then reposted it?

Joe: I think it was about three weeks.

Dave: Okay. So you wouldn't recommend based on your experience, take a video and then like, maybe repost it like the next day or a day or two probably not even the next week. Like give it some breathing room. Yeah, yeah. For sure. But don't panic, don't freak out. When a video takes off and then just stops and it appears like there's something wrong with even your account, I think that's a major takeaway. Did you panic? Oh, absolutely. I mean, what can you look back on that is specific like the mentality and the kind of panic? What do you know now that you didn't know that?

Joe: Well, I obviously got in my head because I'm like, Okay, well, like what am I doing wrong? Like, like, am I getting reported like, like, I basically just ran the whole gauntlet of every single thing that could possibly go wrong on a social media account to like it my account gets banned. Yeah, but did you stop taking action at any point?

Dave: Did you stop with your key? Can you see right now, right now, where so many people probably stop? 

Joe: Right, that they take that step back over analyze and instead of just kind of controlling what they can, I mean, algorithms are going to do what they do. Like you have no control over it. The best thing you can do is be consistent about your content and your messaging.

Dave: Yeah. And also not take it personally from the platform either, right? We were just talking a moment ago about not taking, like comments personally, but also not talking. However the technology acts personally. Right. Like a lot of times I think that when something happens that somebody doesn't want to happen with their social media account, you know, they feel like they're being targeted, like this, the like they're out to get them or something. You know what I mean? And it's like, it's not it's not personal, there's no need. It's like, the more you can keep your emotions out of it, the better because ultimately all you're dealing with is robots and policies and procedures. There's nothing that like the platform. I feel like it doesn't even mean, they say they do but for us, like the platform doesn't even really view us like people anymore. I think, you know, it's just robots who look at us like a number. But so we have to really care for the people, our, our, our audience, and we have to really protect ourselves from the platform. One of the ways that we can do that is to not take it personally not get get emotional, and just diversify our accounts, diversify how many accounts we have diversify how many accounts we have on different platforms, and not you know, not think that we have to play by the exact rules and do all this because look, too many people play too nice and get all in their emotions about their social media accounts. And tick tock doesn't care about us. I mean, I don't mean that they don't, they don't care about us as humans, but you understand they'll terminate your account and they won't care. You'll be done. You'll be gone. You'll be emailing customer support. Can I get back in? I'll do anything and they're just like, get away. You're one of 7 billion people that we don't know, just go so it's important to keep a level head when these things happen. And not get too emotional, not first. And just move with purpose. And make sure that you do everything that you can to protect yourself by diversifying with multiple accounts and also diversifying on multiple platforms. What do you say about all that?

Joe: Absolutely. I think you hit the nail on the head like I always think of, I think Matt hits it on the topic every single Thursday. omnipresence. It's about taking one video and posting it everywhere, so that you're not focused solely on like, okay, well what happens if this account shuts down? It's all about just kind of insulating your business. So no matter what happens, you're always going to keep going.

Dave: Yeah. Yeah, it's really hard to keep going sometimes because this is new. We want to be gentle. We want to be delicate. We don't want to, we don't want to. We don't want to anger anybody. We don't want to upset TikTok. We don't know, so we kind of tiptoe our way through and we you know, if a video or we get a little notification, we're like, oh, we must have done something wrong. But the truth is, you really can't break the internet. You can't break the internet, you aren't going to break people. You aren't going to hurt people, you know, sometimes another answer to this would be, well, I don't want to email too many times because I don't want to, I don't want to bother people. You know, and it's like looking, but as an affiliate, some of the best email marketing you can do is every day, you know, every day until they buy, die or unsubscribe, I mean, and I love my customers. And clients. I love him. You all know, I don't have to say that I show up every day. In terms of my marketing, and in terms of those daily income producing activities. I have to be somewhat robotic, not allowing various things to throw me off my game. Absolutely. And that's a great example. There's nothing better than another better No, there's no better example than being a new person. And then having something dramatic happened in your account. And you feel shocked. You're like, Did I break something, right? Oh, absolutely. 

Joe: So like I had two videos just absolutely go viral. And I was still in the process of setting up my funnel and my auto responder. Well I wasn't. I wasn't prepared for the track, which was kind of fun because I'm like, I think I always do my best work under pressure and scrutiny.

Dave:  I wonder how many of the rest of us know how we operate the best. Do we operate the best when there's no deadlines and we just you know, or do we operate the best when we're under a bit of pressure or a lot of pressure or when there's deadlines, and we're like whoo, I don't want to go back right I'm getting pushed back and it's like you got to push back. So what do you do? What are some of the signs that you notice about yourself when you are feeling pressure? How do you do it? How do you know that you know you're ready and that you can do this? What do you tell yourself? What goes on? What sort of activities do you do to kind of get your mind and your confidence in the right place that it needs to be?

Joe: So one thing that I started to do was I read a lot of either self help or just like business or even sales books, like every morning I try to read 15 minutes to just kind of pour in positivity so I can kind of it's kind of like just resets gives me a clean slate for that day so I can just tackle it like so I tried to do that stuff first thing, so that no matter what I do I know I've already checked a bunch of boxes and I've won that day.

Dave: Yeah, that's a good routine piece. That's a good little. It's a good little piece to put in there and kind of have a home base that you check in every morning and some people have one of the things people do is listen to this Wake Up Legendary, you know every day and listen to a story and or listen to an audio book. I prefer personally to listen to people talk free flowing and tell their story that way because you get I feel like all the goodness, the nutrients if you will, the spiritual and mental and emotional nutrients that I need. And a lot of times we downplay those nutrients don't we because we only think that they come in the form of food but they can also in the form of audio and video, their mental nutrients. And, and I like to hear stories. I like to hear people talking more authentically and more just off the top of their head and heart. And that really helps boost my sense that it's just something that I've always done. I remember when I was early in that kind of whole game. And I was doing some events and speaking on some pretty big stages, doing the event model the core for courses coaching and events and affiliate marketing and, and I can remember listening to some of the best speakers are MLM guys like people from Amway and stuff like that. And I used to, I used to do some of those business opportunity MLMs and so forth when I got started, but anyways, I listened to some of their speakers, you know, because they were great at talking. I listened to other speakers. I remember going to an oven event and hearing you know, hearing him speak and watching him speak and then modeling his kind of, you know, motions and stuff and it made me feel more powerful. You know, it made me feel more certain and more confident. So we've all got our own little ways and I encourage everybody who's listening to try to figure out what is something that you can do in the morning to anchor yourself into. Sir, a little bit of certainty in competence. Not you know, when we turn on the news first thing in the morning Joe That's not inserting certain incompetence. You know, that's a great example of inserting a big old helping in fear right down your throat, right? Exactly.

Joe: Like nothing like starting with a bunch of vile and then just getting you instantly on the negative your entire day you're already in that mindset. So it's easy to just kind of let that ball keep rolling.

Dave: Yeah, yeah. So during the pandemic, I was watching more news than I ever watched in my life because I was trying to track what was going on and keep abreast of what was happening in our world. You know, like I feel like that's a good time to try to tune in if there's, you know, an asteroid, or a pandemic or something. It's kind of like, okay, Dave got to kind of kind of check into reality and kind of pay attention and so I was in dude, I had never been so doubtful of myself, so fearful and uncertain as that period of time when I was watching a lot of news, have you noticed any of that in yourself in watching news and plugging into current event type stuff versus, or even social media limiting your use of social media personally?

Joe: Absolutely. So the funny thing is that because of being consistent and making content, I really like when I'm on social media, I'm doing research. I don't I don't scroll anymore. Which I think has been amazing. So like, every morning I also walk the dogs and like you said, like I'll usually listen to a wakeup legendary that's my favorite time to listen to it is on my dog walks. Like, I feel like the stuff you can control if you can make sure that you're starting with positive instead of the negative. I think you're setting yourself up for success as opposed to failure.

Dave: How have you dealt with people in your personal life as you've started this venture because from what I understand, based on reading your answers to our question here, this is your first online venture that you've ever done or business that you've even had already started. Is that right? That's correct. That's insane. Congratulations, man. Thanks. I mean, you had you said you had done you had worked at a movie theater, and then when you stopped, I guess either going there or having that job you. You're out in the remote middle of nowhere as well. And so I would assume that that

Joe: There's a thriving economy right around you so that mining town was like 2.1 miles around. Like I know that because I used to walk out the loop with my dogs like complete middle of nowhere complete isolation. So it kind of led me to move to Vegas full time and then last August, so it's, it's officially been over a year since I lost my job. But what happened was someone full on Live Set. Like I said, I walked into her office and I threw a credit card in her day. And like, just basically started dropping F bombs and like when I went and talked to the HR manager, he just basically told me to pack my stuff up. I'm like, so you don't even care that that's complete and utter fabrication.

Dave: Yeah, that's the best job for you. You know, most companies they, they they but anyways, continue with the thing that I liked about it, and I'm glad it happened because that was 100% the catalyst I needed to I'm like, you know, I'm never going to put myself in that situation again. So that got me starting to look. I'm like okay, so what options truly are out there. So you had this event that happened to where a cut, you know something, something happened and she or she embellished what happened and they didn't even listen to your side of the story and just fired you after you assumed some quality service that you dedicated to this job. And you are feeling pretty down and out and and you had never done that's what I think is I'd like to give people listening to this a bit of hope that even if you are in a situation to where you're feeling like the world's on top of you, man, I mean you are really feeling like the world is on top of you within six months to a year and I'm sure you are already feeling some of that weight off your shoulders the first time we taught you in February, but now I'm talking to you in in August and I don't know if you quite feel on top of the world, but it doesn't seem as if you feel like the world's on top of you anymore. Now oh my god I feel at peace now. 

Joe:  I feel like for the first time I have control over what I'm ultimately doing. And like my happiness isn't tied up to pleasing someone else.

Dave: Are you are you Dutch

Joe: I am, I grew up in Holland till I was 11 

Dave: Oh, wow.  Very cool, man. Very cool. What else do you want the audience to know about you and your journey?

Joe: Um I mean, honestly, the biggest struggle that I think everyone's going to face is the six inches between their ears. You're going to overthink, you're going to overanalyze. The best thing you can do is take that first step. Focus on what you can control, make some content. It doesn't have to be good. I'm like I deliberately left out my first videos. They were awful and they took me hours to make like, like, go back and watch them and like people like my family, which they are completely supportive of. Like I literally had one of my Dutch aunts messaged me this morning before I hopped off wanting to know what it is that I do. Oh, it's about kind of just controlling what you can like, take one step. Eventually, you're going to figure out what your style is. And once you find your style and your voice that's kind of when it all starts to click oh, here's what I'm hearing. I'm listening to somebody who found their inner legend. And that's exactly what this is about, you know, maybe for a long time. You are somebody in the family who didn't make many waves. You know, maybe your grandmother, your aunt, whoever you just mentioned, maybe just thought you know, Hey, kid works at a movie theater. I mean he's just average whatever maybe leaving felt low average. Who knows? I know that I did many times in my life and along you you know, a time and opportunity presented itself. And you said you pulled up your pants and you're, you know, you grabbed yourself and said let's go you know, and challenges came up, you know, challenges came up, you know hurdles came up all the mental garbage shows itself. And you decided, you were like, you know, I'm going to I'm going to just release I'm going to go down and find down inside what I know is there. No, it's down there. And I'm going to finally go in there and get it and I'm gonna release it and you release your inner legend. That's what legendary marketer is all about. It's not me being a legend. I don't think I'm a legendary marketer. I'm just, you know what, I will be a legend in my own mind. Because the minute that you start to believe in yourself is the minute that your life changes, not when everybody else believes in you. You know, the minute that you start believing in yourself, the beautiful thing happens here is that we believe in people until they can believe in themselves. But eventually, in order to have that breakthrough you have to start believing in betting on you. Absolutely. Nobody else is nobody else is everybody will sit around and just accept you for being average. If that's if that's what you want. And in circumstances don't mean shit. And I've talked to enough people now who were in some serious either isolated situations or just you know, they vocal shit you know, they're overcoming some real shit to do this. And so it's it's it's it's it's allowed me to even more so believe that every single person has that agent. And that's why I say Baca would be legendary because it's a decision everybody is accepting of my averageness if that's what I want to do. It's rather than most people would rather me just be average because then it doesn't make any waves in their lives. It's just everything's normal. Everybody just keeps getting to stay the same. Nothing has to change. It is hard. 

Joe: Exactly. And most people aren't ready for it. They don't want to do that self reflection and be like, You know what, I can do it better.

Dave: Exactly. Exactly. I can do better. I can do better for you. You know, striving and working towards your goals really does make people have to look at themselves and what they have not made any effort on all their inaction. So we've made people again go back to that projecting thing projected their toxicity onto us. Here's what I'm saying for Joe, what I'm saying to you brother is I see you release and that inner badass and in what I'm saying to everybody who's listening is that inner legend is inside of you. Now we're here to help you go inside and release it if you want to. But it ultimately has to be your decision in that it's in those dark moments. That's why I love the struggle. It's why I don't talk to gurus on wakeup legendary, other successful assholes because I want to talk to people who are in the grind in the struggle. That's where the most successful people stop being successful because they forgot about what the shit you're in right now. Joe? This is the real shit the basic trenches, the beginning. If you never leave the basics, you'll never have to go back to him with all the shit you need to know about being successful in business. You're going to learn right here in your first year. You're going to learn it right here. And the problem is, is that you're going to get too big for your britches or there's going to be distractions or you're going to make some stupid gamble with your money. But everything you need to know to be successful in your first year has other complications and challenges. This is the miracle of the beautiful journey right here this first year. 

Joe: And you're releasing that energy. You're battling and pushing up against that average newness, and you're doing it brother and you're setting yourself a foundation for your future. And, man, that must feel pat that must feel and it absolutely does. Like yeah, like I've always known I've had a creative side but I've stifled it for so long that now really being able to kind of unleash that like my content my copywriting it's all just kind of been a blessing that like it's exactly what I've always wanted. I just didn't know what I meant.

Dave: Yeah, I know, man. I mean, we of course, mean the difference between what we want and what we need. So sometimes it can be close, but most of the time it's really really different and far away. You know what I mean? Like, like, I want to be rich and not really do much work. You know what I mean? I just want to be, I just want to, you know, I just want to be carried around. I just want to be you know, I want to be respected. We want to be respected but we don't do shit to earn the respect. You know, I mean, we don't want to do the work necessary to earn the respect and I think the best gift is this business and being an entrepreneur and following through with your commitments and like, just trying, you know what I mean? Like I gotta say, and that I say that my kids, keep trying, keep trying. That's all I say all the time. Keep trying, keep trying. Keep training, you know, and then they get it and then they're like, Yeah, and I'm like you did that? Because you kept trying, you know, and that's the biggest gift that I've gotten. This is this business meeting more than money has been my confidence, man. It's been my confidence, my self esteem, because with that I can make any kind of money, I can make any amount of money. Anywhere confidence is the number one most profitable personality characteristic. It really is man. I know some dumb dudes who are competent and shit and who are rich as hell, man. They're they're dumb asses, but they're just people just so I got to have that confidence. I got a bit of work on that team. When I do and I couple that with good solid information in a good solid product or service. Wow. That's when I build long term, big time, serious money, serious wealth. And in the end, you know, it lasts because I can get all the skills or I can get all the confidence but if I don't really have some values and have a good product or service, it's not gonna last to become a common man. Right? I became a competent con man. That's what you see a lot of people on the internet are. They got confidence but they're Conmed right. So if I vow if I coupled that confidence with a good product or service in good solid follow over, almost I say I'm gonna do this business is the best business to be in to do because you can do it from home. And you can apply exactly what we're talking about right here. Learning, developing some confidence, doing it from home, helping people promoting good products and services or even creating my own and having a life full of freedom and fulfillment and full of esteem, right to actually feel good about what I'm doing. And I would assume that that is happening in your life as well. Yes. Esteem and you're feeling more comfortable in your own skin as you said, because you knew that you were Oh, you always knew you are creative, but maybe afraid to really and now you're finding your voice and you're like I'm actually pretty fucking good.

Joe: Yep. Like, before I started this journey of like, I never posted anything on social media. Like I didn't like taking pictures of myself. I didn't like seeing myself on camera. This is kind of like, led to like myself. Discovering that my life and now like, I have no problem being and making fun of myself even on video. Yeah.

Dave: Yeah, it's self-deprecating humor dude. And it actually is a strategy you can use to get people to just like you more. If you read books, like How to Win Friends and Influence People. You'll find some of those strategies to use to just get people to like you more. And people already probably like you a lot, probably more than you think. And that's like the liking gap which is said I talk a lot on the show, Google the liking gap and the lightning gap it's it's it's a it's a disparity between how much you think people like you and how they truly like you. It's a true phenomenon that all of us have within our own thinking in our brains. Liking that people actually like us more than we think. But then, as you said, once you actually start being yourself, instead of like, you know, we really have this distorted kind of oftentimes personality after, you know, decades of other people trying to press their wants and needs on us. We really when we start to talk and start to loosen up a little bit and start to be ourselves. We really have a lot of qualities about ourselves that we really love and that are fun, and that feel good. It feels good. To let your hair down and just say some crazy shit not have to worry about if so and so. thinks it's the right thing to say or not. I mean, a lot of times we're dominated by even our parents' voices growing up and if we really can silence all of that. Just really just feel comfortable in our own skin. Just even brace yourself. You know Brett, I mean I'm just looking at my beard, because I haven't shaved in a couple of das.  I'm like an old crusty man. It's like, this is just me. I don't give a shit. You know, so it's like, you know, all these little pieces are things about myself that I've just realized over the years that are quirky and cool. And so I go where I'm celebrated, not where I'm tolerated. Does that resonate with you? I love that. Yeah, it's a thing that a lot of us feel is just kind of just kind of being tolerated here. And it's like, why? I'm a grown person. I don't you know, I don't have to, I think on the ownership can lead into a lot of other powerful questions that we can ask ourselves, you know about the people that we have in our lives and the activities that we're doing and, and really how short life is and how much time we spend with people that don't make us feel like the best version of ourselves and things that we absolutely know are under and below our, you know, our purpose. I think it's a tragedy. So it's a beautiful thing when I see the Dutch entrepreneur is doing his thing, brothers, so the final word goes: What would you say to people who are looking to get started or even start over based on your experience and what you've done and pan bro August? I mean, what is that? That's the eighth month of the of the year so roughly about nine months, three quarters of a year you've been on this journey and and summarize it for us I think would be I'd like to hear that summarize it for us in it in a sentence or two for anybody maybe who's just joining here. These last few minutes, and then we'll wrap up.

Joe: I think you need to get out of the details and just do.

Dave: What do they say? The devil is in the details. Which is such a weird thing to say because it don't they say that like like what does that really like the devil aren't aren't people saying with that expression that like the details are important but it's such a weird thing to say that that it feels like an oxymoron, but it's done. But I agree with you. Right. So let me give a practical example of what I think you mean by that. And then we'll still wrap up here in five minutes. Sometimes we come in and we just think that hey, I need to perfect sales funnels in the say Click Funnels or whatever I need to perfect this software before I move on. And what you know the answer to is that getting it set up in the most basic way and just setting it in honestly forgetting it and going working on traffic strategies is really what is the best thing to do come back later with it a little bit later on. Fine, but it doesn't have to be perfect and it doesn't even have to be good. It just has to be active. 

Thanks for sharing your collection back there with us and looking forward to hopefully around three in the near future. Oh definitely. And all the world's listeners have a story like yours, brother. Thank you so much. All right, dude, we'll talk to you later and stay Legendary my friend. Absolutely. Alright, see. All right, my friends. That's a cool little thing because I have visited Amsterdam, and I do have friends in the Netherlands over there. So I think everybody around there speaks Dutch but anyways, a cool place that all of us can go and visit and all of us can go and check out and because of this business, I was actually able to go over there. And on that same trip back in 2013. I think I actually went to Rome as well. And that's actually where I proposed to my wife in Rome on that trip. So very cool to just the people that you business. The things that you learn, the things that you get exposed to, whether that's the people or the weather, that's the money that you make and then you can actually go to these places. It is such a blessing. So cool to do. And I'm so glad that on this Monday, August 22 The opportunity is still as big and as powerful and it's as exciting as it was last Monday like that in the Monday before that, and the Monday before that, and the Monday before that. And so if you've been listening and sitting on the sidelines and wondering if you can get started, we'll support you along the way. If you don't believe in yourself believe we believe in you. And I believe that if you get started and if you listen to these stories, that you'll start believing in yourself too. And you'll have a financial situation hopefully, right? That's ultimately the Go goal, but you'll have a personal transformation as well, which will lead to either a or more financial transformations, right? Everybody wants change, but nobody wants to change. And you know what the beautiful thing is, you don't have to just go and work on yourself. You can work on this business in this business will give you opportunities to work on yourself. Alright, like Joe said, you just gotta keep pushing through. When those situations come up. Stay Legendary and we'll see you back here for another episode tomorrow. Peace.

How To Get Results On Social Media

On this episode, Legendary Marketer brings you an episode filled with tips to build your social media. Below is the transcription for this episode:

Matt: It's August 19. My little time sensitive today at 7am reminder for Wake Up Legendary just came up and we are live with another guest today if this is your first time tuning in, or if you've never joined us before, whatever. Let us know in the comments where you're tuning in from. And also if you'd like on the screen here there's a little text message number you can text into 813-296-8553 You just text the letters Wu L and you'll get a text message reminder every single morning when we go live. It's not, it's not intrusive. We're not trying to sell anything. We just send a little message out and just say hey, we're going live tune in and it has a little link on Facebook. You can just tap and you pop right into the live concert. It's super easy. Every morning we go live and we bring on another guest and we've done this now with I think around 500 Different people in the last two and a half years . It's maybe just a little less or a little more than 500 people. People just from all over the world. from every walk of life, every age. I think the oldest person we've had is 81 years old, who is starting their online business. They had 10s of 1000s of followers on TikTok, pretty crazy stuff in the story. But we just share stories and we allow people to kind of share their journey and their experience and how they did it and maybe unpack a few of their secrets along the way as well. So this morning, we've got somebody who's from where I'm living now. And now who's now somewhere else but we share similar cities. Tell us a little bit about you know where you're from and kind of your journey to coming online Danielle and before you do that, if everybody can give a little hand clap emoji in the chat just to welcome to the show.

Danielle: Thank you guys. Yeah, so my name is Danielle. I am 28 originally born and raised in Phoenix, which is where Matt currently lives. Yes, I lived there. I went to college there. I was there for the majority of my life and then I ended up going to the DC area in Virginia, Northern Virginia for grad school. I went to PA school there and was there for about five years in that kind of area and currently I am residing in Chicago. And so that's a new home base for me as a few weeks ago but that's where I am now. Cool.

Matt: So bring us into your story 

Danielle: Yeah. So my story is that I am trained to be in the medical field. I did extra training to work in the ER. That's kind of all I know. And so my schooling for the past like at least six years, probably more than that has been geared toward being in the medical field and working in ER and it's just been brutal for the past several years and so I'm sure everybody has their own experience with that but mine I can say from my perspective was a lot to handle. Not only physically though ours were just so taxing on my body but mentally too. I started to get very drained. And I started to question whether or not this is something that I wanted to do, but it was really difficult because I spent so much time and money in such a big investment into this career path that I was convinced at one point that was for me that I that was exactly what I wanted, and so yeah, after after kind of the mental taxation that I that I started to go through, I really started questioning it. And so I did. There were a lot of other factors and specifics that led into pushing me away from medicine that I won't get into. But it was a combination of many things. Ultimately, I decided to leave my job. I was just so fed up with it. So I quit and I was like well, great. What do I do now? So I just started to do a lot of research on TikTok actually and how to make money online because something else that I love to do is travel and so I am the type of person who will travel for months at a time and just kind of go and live in other countries. So I wanted something where I didn't have to physically be in a certain place to make money. That was a big, big, big requirement for me. I just wanted the ability to kind of live my life on my own terms and be the one to call the shots essentially. And so, and yeah, I tried a bunch of side hustles. I tried ecommerce I made a clothing company that was very fun, but not I wouldn't say profitable by any means. But yeah, I just tried a bunch of things and then I stumbled across this $7 course and the rest is history and hear me

 

Matt:  Well cool that's a cool that's a cool yes we're in Germany Yeah, the clothing company i The funny part is I'm not super anti like clothing company or like ecommerce is just is a shit ton of work. And yeah, yeah, it's so aggressive but yeah, it is fun. Like it is fun to dream and create and make stuff that's tangible. You can put it in people's hands, which is cool. Nice that you get on so when you started I'm curious. When you started that E-commerce kind of clothing thing. Did you have like, Did you buy a course or did you just kind of dive in and try to use people's examples?

Danielle: Yeah, I did a YouTube certification. I just kind of researched everyone on YouTube and tried to learn from them and like figure it out on my own and yeah, just just kind of took everyone's anecdotal experience for my own and yeah, no course I just kind of dove in the deep end and I was like, well, let's give this a shot. Like what type of thing do I have to lose? So yeah, it was more so just for fun but yeah, I started that. Let's see. It was around the Fourth of July last year. So it's been a little over a year. And it was fun. I was pretty gung ho on it for a while. It kind of faded.

Matt:  Yeah, I love that term a good certification. That's all areas. The end really like So you found us after having done that and you found us like last year or something like that. Tell us I'm curious about here's what I'm curious about. I'm curious about the first six months of this year, and because things really started to pop off for you in the middle of this year or so. Like tell us about your journey of buying our challenge and consuming and here's what I'm asking is because the elearning industry is kind of just at its very beginning start of being really popular and really, like common. And so I'm just like curious, for a lot of people how they digest elearning and like formal training online because we do have people who buy it and then come back a year later and actually through it or there's people who buy it and they'll literally go through everything, every single video that in their training in like two weeks. That's crazy. Yeah. You can go through it at your own pace and stuff but I'm curious from December to June or July or something. Did you have a gap or delay or did you just kind of like, chill or what happened?

Danielle: Yeah, I think how quickly or slowly everybody gets through the material is very relative to what their life experiences at that given time. And so for me, I bought the course initially in December of last year and so I was so adamant. I was so excited about doing the scores and I finished it and then I just kind of let my ego and my fears of failure and my oh my gosh, I don't I don't have any experience in business or marketing or whatever kind of consumed me. And so I actually started working possible shifts. Again, I never went back full time. But I did pick up a couple steps here and there because that's what I know. You know, I know that I can do it. I know that I'm good at it. And so it was kind of my safety net that I just kept there. So I sat in the class for a long time. I had every intention of eventually getting back to it but I wouldn't say that I made it a priority because I was just I had a lot of like self doubt and like hear a failure coming in and like but at the at the very core that I didn't know like I I can't tell if I don't start type of thing. So I finally decided to get in but I think I got to a point where even picking up hospital ships for me just dreaded it. I hated it. I did not want to do it anymore. And I was like if I don't change right now nothing's gonna change and so I decided to start back up and it really did take off pretty quickly for me, which is not very typical for a lot of people. I think I've been very fortunate in that sense. But yeah, so I just, it took me a while but I'm at the point to now where, you know, this is this is a serious opportunity like you can you can really do this from wherever you want and you can make it as big or as small as you want, you know, you can kind of scale it to whatever your goals are. And another thing for me, this kind of goes into why I named my business what I did is inflation and everybody we're all struggling, right like it's been it's been hard on the fall with with the inflation and so I talked to my boss, I said, Hey, I need a raise, like you need to pay me more. And they said no, like, we can't afford that. And so that was kind of the straw that broke the camel's back. I would say that was maybe in May or June and that's when I really switched into this digital marketing niche. Like nice, I guess. Yeah, but yeah, so it was just like somebody telling me that I'm not worth this amount of money. This was really like, Oh, okay. Well, I'm gonna work for myself then and prove me wrong. We'll prove it. To myself. 

Matt:  Yeah, yeah, a little pettiness. Sometimes people think that that's like people think that's lame or like that's like bad energy or something, but man, it's a little it is impressive. What people can do is a little bit of that, like a chip on their shoulder kind of thing. Yeah, it's just whatever, whatever is your breaking point, like, it's gonna it's gonna find you and then that's gonna that's gonna push you over into doing whatever you've wanted to do for a while. 

Matt:  Yeah, makes sense. That makes perfect sense. And also I kind of feel like, you know, even like, even the angle of my question where I've said what happened was like, kind of a bad frame to say that because it almost makes it seem like something went wrong. But the truth is, it is like Okay, everybody needs sort of that like, incubation period where like, they come in, they start to get some training, they click around, they just need to like, the human brain just needs to like it has different settling times. So like, some people are gonna like to come in and purchase something and it might just sit for like a year, just because they need to, like they need to log in for a second and just look at a screen and just be like, you really wonder what the hell's going on? Yeah, like no, my brain is just like brains coming to grips with like, with like, so many questions that are going on in the background. Am I okay with this? Am I proud of this? Will I be happy doing this like, and, and part of it is just like, there's certain people I'm this kind of person. And I've learned to kind of give myself a little bit of a little bit of grace in this but there's certain kind of people who just they need a little bit of time to just let the dust settle for making a big decision or claiming something or running after something that was just like, hey, I need to like, strap my like new shoes on my running shoes on and like it takes me a little longer. To tie my shoes more than normal people. So hey, just chill out. And I always ask people about that. That span of time between purchase and actually like, Alright, here we go, you know? Because it's so fascinating to me that it feels so freeing to me to hear people talk about that span of time because everybody who's listening is just like, dude, yes, I get it. Like I've had so many times where I've just needed to chill and relax. Yeah, yeah. So when you started posting videos and stuff. I'm curious like from a business content creation standpoint, was that new for you?

Danielle: Oh my gosh. Yeah. I think that was another big thing that I had to work through. Why did I put it off for so long? I did not like the idea. I didn't like putting myself out there. I don't know if it's maybe an insecurity thing. I'm not sure but yeah, I hated it. hated the idea. I actually was like, I'm not gonna go anywhere no, not gonna happen. So yeah, I just worked my way through the blueprints and realized that, you know, if I really want to make this work, I need to kind of market myself and so I did and no, totally new experience. My first account actually got shut down was a huge defeat for me, but I wasn't gonna let that kind of define me. Yeah, so it got shut down. I finally had reached, you know, I was able to put the link on my page and I remember I had a video that went very, very, very viral. And so it really kind of syncs up with everything but then the whole account got shut down. I'm not even sure why. And which is unfortunate, because now I'm just so cautious. And thankfully now I've been able to build it way more than what my my personal self was cool, but still, it's just lessening, it's a roadblock that you really have to overcome and for a lot of people and I think stops them like it. A lot of people don't get past that and so I can empathize with them. 

Matt: Yeah, I mean, I've seen accounts grow, removed more fast. And that kind of dropped off randomly. It's just random and out of nowhere, but they and some people just don't recover. But some people do. And like we've had people massive, massive affiliates lose their accounts. And you know, it's night and day, one of them comes back from it. The other one does, and I don't know what that is. But I think that there's some skills like, you know, there's lots of people who have built huge accounts. And went viral and really crushed it. And, and who didn't really have skills, and it sort of eventually fizzled out, but man I think, I think getting a big account and then or even just growing an account to 1000 followers will say and having it shut down and doing it again, there's real skill there.

Danielle: I think termination I wouldn't say I had any skills because I'm starting seriously from ground zero. Like I had nothing you know, I didn't take medicine and that's about it.

Matt: All throughout the process. I mean, how many times have you posted the TikTok? Like it has to be in the hundreds, right? Yeah. Yeah, there's some skills there.

Danielle: It's just kind of observation like what you guys teach there's it's like, watch, don't reinvent the wheel like Find What Works and replicate it. So it is just kind of strategically figuring out how the system works and making it work in your favor. So I have a lot of room to grow for sure. 

Matt: Same way you wanted a job and you were Yeah, was it a job? You sit there and watch a dude with a jackhammer and you're like, oh, that's how you attack hammer concrete. All right. And then you do it 100 times and you're like, wow, like I'm I'm an expert in jackhammering concrete I guess. 

On a daily basis, do you like cuz? Because you've got like leads flowing through pretty much every day now. The leads come through your system all day long every day pretty much. Yep. Which is cool. Because you're out in a vehicle you're going out to the lake or whatever and you're probably getting you'll probably get off this and you'll probably have for one sitting in your autoresponder account. And then you'll go on to do god knows what over the weekend hanging on a lake having a good time and it'll still be running for you. It'll still be gum, and maybe a check in to post something from your drafts folder so you can keep your account rolling. But I mean, you're not at it to ask like you know, in a sales sheet or something like that.

Danielle: Yeah, pretty cool. It is the biggest breath of fresh air, like I am not used to working from anywhere at all. And so when I physically have to be in VR, it's just a stressful environment. And I knew that going into it but I think I've changed a lot as a person to where that no longer is something I want on one high stress, but I just want life to kind of chill. So yeah, the game changer is I'm going to the lake right now and I will know folks at some point preventative service but yeah, it's I'm very much a person where this has given me that work that I love traveling and I can do this from any country in the world. So Provided I have an internet connection and it still runs so that you can make your business so automated is seriously a game changer.

Matt: It really is. And it's something I've been I don't know I grasped on to that idea. When I was in college, I was sitting in my dorm room and somebody showed me a video about network marketing, but I didn't know what the hell I was looking at. I was just like, oh my gosh, I'm gonna be so rich. And it was all just about selling this travel product or some I don't even know. But anyway, I just remember looking at it and being like, oh my god, like what an incredible like, the cool part is is like that, that business is never a business that I made money with and that I ever did anything with or that idea for a business was never anything that I gravitated towards. But it was the spark right it was like Spark. It was the moment and that little video was created by a friend, kind of a mentor of mine. And I was just kind of like, like, wow, like the All I saw was the power of the internet. That's all that I saw. And content creators sometimes get in their head about like, oh, you know, I'm like making this video is it? Is it going to be like every detail or like a side hustle or am I going to give every single thing and it's like dude, like all people are doing is sitting out there and having a realization of like, oh my god, internet. Wow, I never knew I could get a chunk of the pie from the internet. You're right. The internet is up all day long. 24 hours a day. Winds of people coming online every single year. It's like it's such a no brainer.

 

Danielle: I agree. Yeah. It's, I think, I think there's a big gap too with like, I don't want to date myself but I am in like a little bit of an older generation. And so we were very much raised to, you know, do the whole you know, go to school, get a good job, stay at a job for however many years but I think the younger generation is really grasping like, you can work online and leverage the power of the internet. And so yeah, I definitely don't want to say that I had an aha moment like you did with your friends in your dorm room. But what did it for me was why I left the course from some mom with five kids who like wanted to make it their side hustle and I was like oh my gosh, I definitely have more time than she does because five kids is a latte let me try this I you know if she can do it, I can do it. 

Matt: Is that Jessica? Yeah. Cool. Yeah.

Danielle: Yeah. Yeah, she's, she's great. But um, yeah, so I was like, well, if she can make it work, I can for sure make it work because I have no kids and a lot more time than she does. I'm sure so yeah, so it's still but yeah, and then like after getting on board with this and just kind of making the decision like, Oh, I'm going to I'm going to make this work for myself doing the research and just figuring out like, there's a lot that you can do with online marketing their stakes, honestly endless and knowing that like this really is the future like my job in the medical field is a provider like it's going to be absolute absolute someone and future and so I'm just not going to wait around for that. I guess I'm going to kind of decide on my work. 

Matt: Yeah, totally. Totally. Yeah, that's cool. That's awesome and very inspirational. I feel like yeah, that realization of taking my life back and a big thing for me was like having personal autonomy like I didn't want anybody. I hate the feeling of being dependent on anybody. And I'm on that on a daily basis. Do you like creating and posting a couple videos a day or what's your creation process like?

Danielle: Yeah, I usually pick one day and make as many as I can. And that usually ends up being like anywhere from 20 to 30 videos. And so I just like to work a lot at one time and then several days of just doing whatever I want. And so that's just how I've always been and so that's what works for me. And so since I run out of videos, then I'm like okay, I'm gonna schedule a day. And so I don't really have a schedule. I don't really stick to any timeline or anything like that. But I do try and put out three videos a day minimum. And so I just make sure I have enough to do that every single day and then when I run out, I sit down and do some more. That's kind of my, my process. Yeah,

Matt:  Here, for anybody who's here. I'm gonna give you the last word on today's interview. For anybody who's here who's a little bit like I'm just getting started. I've got a job kind of feeling like this is gonna test the waters. What would you tell that person who's a little newer to the E learning experience and also like, trying to figure out and solve like, is, could I carve out a piece of the pie from this whole internet thing for myself?

Danielle: Yeah, I think anybody can have a piece of the pie truly and I fully believe that but I think where it kind of separates certain people from others is your drive and how much we're gonna do it like you can't just expect this to be some easy thing and it'll work itself out and then, you know, paying dividends in the long run, like you really do have to put in the work on the front. But how about do you want this type of thing like How bad do you want to make this change in your life and step away from your job? So I understand there's a lot of psychological blocks and factors that come into that. Like everybody has their thing in life. Everybody has their, you know, thing that's stopping them or fear is usually what it comes down to. And so yeah, so I just for me, it took me like you said, like six months to kind of work through that and finally make the decision to act. But I think for me, I really, I sat down one day and I was like, Okay, I'm clearly not happy. So what can I do to make myself happy and like, like, I'm gonna change this right? I can't just sit here and take it. So I wrote down things like, what are my priorities like, what do I want out? of life? And so my time is huge. And then freedom to do whatever I want when I want. Usually, aka travel is what I mean. But yeah, so I think it would be I cannot do that with my hospital job. I cannot do that working long hours, and being less stressed. And so once you're clear on what you want, and why you want it, everything else seems to come a lot easier. Like okay, if I really really want the freedom in time, what what lengths are gonna go to to make this work and I'm sure you guys hit home on this and you guys kind of harmless into people, but it is work upfront, but you do get to a point where everything is automated and you just have to sell on the way and add things as you learn more because it is a never ending learning process. And so, you know, adjust with the times, adjust with new information that you learn like it's just never ending and so put in the work upfront and it's not an instant gratification. It's not but that's what that's my message is it's an investment right now that's gonna pay you off later. So I would say just get clear on your goals and what you want and you know, if your motivations are strong enough, your why whether that's kids or you know, paying off debt or your freedom, like in my case, is that strong enough to push you into do that do this and like make it work for you because it will work if you make it.

Matt:  I love that. It'll work. If you work, if you make it work.

Danielle: Yeah, it's not gonna work. You have to make it work.

Matt: It was a really powerful little tirade. You just went on there. I was. I feel like today, let's go. Cool, man. That's awesome. Well, Danielle, thanks so much. Let me put this up real quick. Is this the best place for people to find you?

Danielle: Yep, that's, that's my newest one. Yep.

Matt:  Cool, right. I'm awesome. I love the handle. I love the message and the sort of freedom that exists behind your energy is super awesome. Thank you so much for that, Dan. Yeah, thanks for having me. And anytime to have you back on it hit us up in a couple months. Let us know what's happened and where you're at and we'd love to have you back on. Cool, enjoy the lake.

Danielle: Thank you.

Matt: Alright. Alright guys, so that you're worth one you can find her on Tik Tok and decide your worth. And then the number one and then also if you wanted to find her on Instagram, you can just remove the number one it's just decide your worth. And you can find her on Instagram as well. And yeah, go give her a follow and let her know Hey, I found y'all Wake Up Legendary. And I've been pushing everybody to go live on their TikTok and Instagram. So go comment. Hey, when are you going live next, and let's get on some TikTok lives I've been pressuring just I've been peer pressuring the hell out of everybody over the last week or two or three and I've been seeing some people follow through so add to the peer pressure. This is the only healthy peer pressure you can give. Add to the peer pressure. Go give her a comment. Let her know Hey, can't wait for you all. Let's do it. Let's give her some likes on her videos. Comment. Let her know Hey, I saw you on Wake Up Legendary. And we'll be back here on Monday. It'll be August whatever. 22nd We'll be back here Monday, same time, same place. As always, we've got an awesome guest lined up for Monday.

Danielle: Peace out everybody. See ya

How To Completely Automate Your Affiliate Marketing Business

Below is the transcription for this episode:

Dave:  What's going on my friends? It's Dave Sharpe here. Welcome back and welcoming myself back to wake up legendary, because I've actually been the one who's been going on you it's been me who's been gone. As you know, if you look back over the past episodes that have been out for a week, I think that some things change like that. But I'm back as you can see, freshly shaven, well rested and really, really ready to deliver some value for you all. Thank you, Carlos. Obviously you can see I'm not freshly shaven, but I'm, I'm going with it. I'm going with it. Okay, it's much grayer than it was last time I grew it out. So we're trying to deal with that. So let's welcome a returning guest, somebody I'm excited to talk to, not our Matt, not Matt Hetzel. But different Matt. These mats. They seem to be pretty cool, guys. Let's talk about this. Matt. Matt. What's going on brother?

Matthew:  How are you doing, sir?

Dave:  Hey, man, I want I'm great. I want to tell everybody how I met you. We were standing in a mastermind and we were about to do a board break and you're like, Well, I don't I don't have anything on my board. So don't go, Dave. Basically, you know what I mean? We were in a huge circle of about 50 people all writing limiting beliefs on boards, getting ready to break them all this kind of stuff. And you know, here you are, man. You've been on the show now twice. And when you raise your hand in that mastermind, and we're like, I don't I don't I don't know what my limiting belief is. Like, I don't have it yet. I'm not ready to go yet. Like in that moment, I wonder if you could have ever imagined what was really possible or what's happened up until this point. Tell us a little for those who don't know you Matt, tell us a little bit about your legendary story. Make sure to mix in the mastermind piece and tell us where you're at now.

Matthew:  Yeah, I was like, really afraid to tell you that I didn't know what to put on there. Like I'm like, I'm not. I don't even really know what a limiting belief is. I like it, because I've had my own business for 24 years. You know, I just you do and you get you know, you have to so I never make I just never have to tell myself excuses. You know, I know it sounds weird, but I grew up really, really poor and you gotta do what you got to do. I tell myself I do what I got to do. So I don't end up back where I used to be. So when you pulled that out of me, you said it doesn't have to be perfect or I don't know how it went. But basically the word was perfect because I have to have everything perfect before I've progressed or before I implement that word, it changed my life because it's helped me in my personal life. It's helped me with my kids. And I would have never guessed that that experience was what would do that much. You know that one word?

Dave:  Yeah, perfectionism is what a lot of us suffer with. We're that's kind of what if we wanted to label it as something or or whatever, but you sort of identified that and shook that label off pretty quickly. You're saying that you realize that about yourself at that moment. And we're like, I'm doing something about this. I'm taking home I'm taking this home and seeing where else perfectionism is showing up in my life not just in my work in my business, but also in my in that to me, is what? What it takes to be successful, you can't just think that we're going to be rock stars in our business, but we're going to live the rest of our lives unhinged, or just do whatever and it's just not going to spill over into our business. How we do one thing is how we do everything and what I found is, for example, the more that I've learned how to connect with my wife, the more that I've learned how to communicate, the more that I've learned how to have empathy, the more that I've learned how to ask good questions. It's made my marriage better, but it's also impacted my business because guess what you're a person to just like she is in all of my other clients. They're all people when the same things that work to improve my marriage work to improve my business and my marketing and I just love how you said let me figure out where this perfectionism thing is also showing up in other areas. Besides my, my business, what has happened since then, what did you do? What have you done about that particular thing? And now is it better or different now?

Matthew:  It makes it a heck of a lot less stressful when you don't have to prepare for everything before I'd have to have everything in line just like today. I probably would have choked on getting on here today because there's some personal stuff going on with my son's friend. And he's talking to me up until the last second. So I didn't like when I did my Lodge, you know, I'm usually you know, at a good pace. I'm not like scrambling to get in. So when I sat down I don't remember sitting here to get on live or do TikTok or sometimes on TikTok videos but it's just it's taken a lot of pressure off not to have to be perfect because I used to put on my truck. The perfect install. And I did that for years you know because the audio video guy is serious? Oh, that was your tagline? Yeah, it was underneath in smaller print, you know, and I had

Dave:  Anyway, that's ironic, bro. That's ironic.

Matthew:  But then I realized not everybody wants a perfect install. They just don't want to pay for it. I took that off there after a year or two you know like I can't remember his long time ago but you know when you start now remember I

Dave:  took that off a while back?

Matthew:  Yeah. Oh, definitely. Only the only multimillionaires and billionaires customers would be able to pay for like Yeah, do it perfectly. I don't care how much it costs basically. And you didn't even deal with them. But anyway, it's very few and far between, you know, so you go to, let's say like where I grew up in a trailer park. They want everything. It wants to stay all day for a couple 100 hours, you know?

Dave:  Well, that's what we find in this business. And I wonder if you've noticed this too, is that the people who complain the people who are the most critical the people who are the meanest are always the ones who who don't even buy in most cases or have spent the least amount of money whereas the people who like yourself, you bought our Blueprints you bought our Mastermind and you didn't come you came there in in put yourself out there not really because you planned on doing that. But just I mean, you were fully playing full out and it's not that we didn't even hear any complaints from you or the other 1000s of people that have bought our flagship program. So my experience over 10 years is that that's that's that's across every industry. And so how do you know, that's a good segue into your marketing. And because there's a lot of freebie seekers out here. There's a lot of tire kickers. There's a lot of us marketers who let those freebie seeking means run us out of the business. What advice do you have and how have you kept your eye on the ball and avoided the distractions including comments, criticism or anything else that has potentially been? Having been a hurdle for you obviously the perfectionism thing was a big one. But you know what, what has been your content dealing with all the other forces out there look like for you?

Matthew:  I know this is gonna sound cliche, but I'm telling you wake up legendary does really put things in perspective as you see average people like you say in the in the 15 day challenge to like there's so many things that you say that this is just one of them that resonate with me but average guy that found an extraordinary opportunity. I put this all on my credit cards. You know, I said I'm going broke. I'm not going for broke but I will end up broke otherwise I'm just gonna die trying. That's plenty of money in my career. I told you in person, you know how much I've made but I'm not gonna say that now. I try not to say that sometimes some of those people in my life will pull it out of me. You know, I'm like, I don't want to say oh yeah, cuz you don't want to say because you haven't made anything. Now, not at all my friend but you know, it's a fine line between being humble and and wringing your own bell because it can offend people and other ways that it motivates people but I've always been a slow learner so I knew I had to invest the maximum you know, I would have went to the next level you know, like, if I go so yeah, I just think that wakeup legendary, you see average people. I love the truck driver guy last week. You know, like, I'm just like going,

Dave:  I missed being out. I'm gonna have to go back and catch the replay. 

Matthew:  Yeah, he reminded me of somebody like my dad or my uncle, you know, or something like that. You know, it's just like, he wasn't that old, but I'm just saying he was just a normal laid back guy, you know? I don't know. It's just amazing. How if you watch this, and the other thing I heard the other day was you don't do the best you can you do whatever you have to do. As that's so true.

Dave:  Wow. What do you do? Do whatever you have to do. Golly, that is such a more that is such a more of a statement for those of us who Yeah, we don't do it there. They I guess and I believe that's more true for human beings in general actually, because you do the best that you can do because you have to, it's called survival skills. You know what I mean? I mean, it's called survival. And I don't believe that any of us can't. I believe that we decide not to

Matthew:  make excuses. It's a cop out.

Dave:  Yeah, yeah. And we don't want to shame anybody and make them feel horrible for being an excuse maker. We've all made excuses. But we also have to be truthful with people and say, you can either have excuses or you can have results, which you can't have both. So choose right.

Matthew:  I am not saying I don't. We all procrastinate, you know we all do it. It's human nature. But I try just to keep telling myself it's the things that I learned on wakeup legendary and in the blueprints and I usually don't even bring up the blueprints because I don't think most people are gonna get scared of that. But, I mean, I just, you gotta be real, you know, you gotta you gotta, you just got to embrace, whatever, whatever gets thrown at you. Another thing I tell myself a lot of times is the things that keep me from doing what I want. To do. Or the reasons I shouldn't do it. What I don't want to do, you know, like, yeah, instead of excuses. I'm gonna be five minutes late. No, I'm gonna be five minutes early from now on, you know?

Dave:  Yeah, exactly. And I you know, I get what you're saying? Also about not bringing up the blueprints because people might get bored, sensitive or whatever, that there's something else to buy or offended by that but the way that I look at that is quite the opposite. You know, of course people are going to be, you know, are going to be maybe hesitant to buy something before they know about it. But what I've learned is most people don't even realize how much education they actually need, and don't realize what they don't know. Right and don't realize what they don't know. So of course, some stupid videos and some that's not worth 2500 To me, until I realized how broke I am and the path that I'm on is going to keep me broke until I do something different and learn something different. And then I go, I go, Okay, I'm going to do something different. I'll fall, do what my buddies are doing or I'll go to college. Do that. Because we'll be here when you're done. Dropping 60 grand spending four to six years doing it plus intern shipping, and hopefully we I hope there's enough people in the world. I'm not mad that some of you are going to go to college and do other things or go learn from other gurus. 8 billion people in the world doesn't bother me. But yeah, we'll be here when you get back in and maybe you want to be a doctor but we don't teach that. I mean, maybe you want to do something, maybe you have a passion, maybe you want to be a marine biologist. Well, we don't teach that that's fine. But the problem with colleges is that we just pull the wool over our 18 year old kids eyes and make them all seem like it's the only path, like it's the end. You know what? That is a system of control of I'm not going to say slavery because I feel that's disrespectful to people who went through real slavery, but that is damn near. That's signing up to have somebody else tell you exactly how much you can have in your life, exactly where you're going to live, exactly what you're going to drive. Exactly what school your kids are going to. And look why we're not 18 year old kids, do we run into college? Yay. You know, we just want to get away from our parents. We don't want to go to college. We just want to get out of the house. That's all the kids are doing. And so you know, for me $2,500 I sell that, you know, what a lot of people don't realize about legendary is we've had $30,000 coaching programs. We've had $9,500 coaching programs that sold out and that we are a $2,500 blueprints program that we've taken all of our knowledge and consolidated in for one price. It is and I can say this with such passion is a gift to this industry. Because what this industry is full of what this industry is full of is snakes and scumbags who will continue to sell until you are so deep in debt that it is there's no coming back from it. Legendary there's an appetizer and there's a main dish and you know what? Everybody knows that we have that out here everybody because everybody knows about legendary but they still go through the challenge and we still sell a record breaking amount compared to other companies out here. It's matter of fact we have a huge announcement this coming week. But always everyone is a perspective that I have selling is giving people the opportunity to say yes and make a powerful decision in their life. And that's what selling is and this is not for you Matt because I know you've been selling for many years but this is for everybody who's listening. Selling is giving somebody an opportunity to say yes to make a powerful decision and every other person who now is taking ownership of their real life. And guess what? They don't have to they didn't have to mortgage their house. They didn't have to put $60,000 on a credit card. $2,500 or $4,500 is a drop in the bucket in the long term. And I know that and everybody else knows that right? If the brand new person who's coming in is a little bit sticker shocked or shell shocked by those prices and thinks they're expensive. That's what wakeup legendary is for. That's what all these other things are for to educate you to help you to realize. Quite frankly, we need to unlearn a lot of stuff like to call this cheap or that colleges you know, like we're programmed that if I tell somebody I'm going to college, they just automatically are like Oh, congratulations, good job. They don't ask Do you know what you're gonna do? Do you do it? Are you borrowing the money like nobody asked? We just automatically celebrate that right? So, you know, there's a lot of things that we have to unlearn if we want to be successful and stay successful. And the perfectionism thing with you is a great example of that. It's like not even realizing how much of a perfectionist you were and I'm sure so many other things. What are you? What are you having the most success with since you started marketing?

Matthew:  You've been the platform.

Dave:  Yeah, we'll start with the platform and then what do you tell me tell us what you think specifically has contributed to the success on whatever platform and I'll share your links as well.

Matthew:  Appreciate it. I want to agree with you on that college. Then I had a service call for a major college in the Dallas area. And it was the day that all the kids, kids and young adults were signing up to that. I don't even know how many dozens of people there you know, recruiters or whatever you call them. Yeah. I mean, there must have been 1000s of kids there and you look around. I know for a fact this college costs 50 grand a year. You look around all these kids parents and 50 grand a year to extra the spend on these

Dave:  borrowing rather, they're borrowing. And here's the thing to know about student student loans is they're the only type of debt that's unable to be forgiven in a bankruptcy. So not only is it an aid to our 18 year old kids all across the country being what it is when you move cattle around I feel like herded or it's almost like they're being herded like cattle into colleges. And gee whiz 30 35 rolls around 40 Maybe if they're lucky, they've got a job. It's unfortunately not in their degree field so they're not really making that much money, credit. Now all of a sudden inflation kicks in, and now gas and groceries and everything else is expensive. And this person guesses what they have to do about bankruptcy. And guess what the judge now says I'm the judge. All right. Check this out. All right, Mr. Smith. I'm so sorry, gosh, you're such a young person, you know, 35 years old. And it's terrible to see this but we're going to go ahead. We're going to accept your bankruptcy. Okay, we're gonna get to pretend to be the judge. We're going to accept your bankruptcy. The only thing that can't be forgiven is this student loan. So you're gonna be, you're gonna be stuck. You gotta pay that off, but we'll forgive everything else. What? Why, what? That's a government that's a government loan. Why is that? Oh, Uncle Sam gots to get as Oh, so you know, what would you rather pay? Would you rather pay a student loan back like that? With feeling like the world's on top of you? Would you rather pay taxes? Because you're making an abundance of money and pay the government either way. Would you rather pay taxes because you're gonna get hundreds of money and just pay your tax bill and don't complain about it. And that's another thing by the way, we all talk about that enough. But the way that I make sure that I always pay my taxes as an entrepreneur is each month, I look at my profit and I set aside the money for my taxes for that month. So if say your tax rate is 20% roughly set 20% aside, just set it aside. Don't waste years. How do I save 2% on my taxes, just people are so and I did it too. How can I find a better account? Just make more money? Just make more money? That's what you got to do. Don't cut coupons. That's not how you get rich. Go to learn a high income skill. Right? And so for me, I put that money aside each month and then I pay it quarterly. And that helps me to not have a big tax bill at the end of the year. That's a surprise because us entrepreneurs can get in trouble that way as well. Comment on anything that I just said but I want to. I want to keep asking about your marketing and how you transition from learning to actually earning.

Matthew:  I just implemented what y'all teach, you know, like, that was another thing. You know, I probably wasted a couple of months, you know, like most people do, learning a new skill. But even when you get a new job, you have to go through some sort of training. You know, any job I ever had, no matter how much experience you got, they want you to go through some training and do it their way. Or you can do it your way and idle like I did for a couple of months you know so I think also I'm not trying to promote the mastermind, but man, I was I was I was surreal for me. It was like, I've never been in any kind of situation like that. I'm just like, these are actually just normal people. And I say it about you all the time to like, I couldn't believe how down to earth you were humble and not flashy, you know, pulling up in a Ferrari or something, you know, and I mean, aren't all but it's not like over the top, you know, like, like, like you would expect for somebody like it's it's in your position. You know, I think that was very, very cool to me because you're a down to earth normal guy, easy to talk to and remember to do that. Tiktok about shaking. I didn't. Did I do it? Yeah, you did. You didn't even hesitate. It took me about five minutes. Ask you and you're like yeah, sure. Let's do it. What do you want to do? I don't know.

Dave:  Right, right, right. Yeah, dude. I mean, you know, well, when I first started making a lot of money, I thought I was like King shit. I didn't know how to act. You know what I mean? Because I was poor. I couldn't. I couldn't. I was so broke. I couldn't afford to pay attention, you know, alone and, you know, I got super rich very fast in this industry. And I don't mean multi millionaire. I just mean multiple 10s of 1000s of dollars. My big first month was $40,000 a month. I was a rich dude. I was like holy che skis. I am freaking rolling in the dough man. So then I made a little bit more money. You know what I mean? And then I got all weird. I was like, holy shit. I was like, How do I act like and then I finally just was like, You know what? This is stupid. I'm just the same person. I have. I am literally the same exact guy. As I was just a few years ago I'm talking about going back to having a few. In this case, it wasn't too long ago when I was working construction. Now. It's been a long time. But as time goes on, I get more comfortable in my own skin. And that's the journey of growth that I always talk about. Is that getting comfortable in your own skin? It's a journey of self acceptance. It's a journey of self love. It's a journey of what you did of letting go of the limiting beliefs and in the shortcomings about our care about our personality, like the perfectionism that just holds us back from really, truly living our happiest life. And I've learned that man I've learned I've also helped to really surround myself with people that genuinely love and support me and also learn how to ask for my needs and get my needs met. All these things have made me a more calm down to earth person who's more comfortable in my own skin. And that is actually my ulterior motive here with legendary is not to help a bunch of people quote, get rich, but it's to teach and to share stories and skills that will help us to accept ourselves more, because all the gold that we need is already in there. And sometimes we just need to be around somebody who helps us go in there and get it out. Realize that it's in there. Each and every one of us has everything we already need every fucking thing we already need everything and and not a single thing Do I need to give or am I anybody's guru or is anybody going to come around and touch the cloth on my road? I'm going to pretend like anything magical is going to happen. I might fart on you. That was gonna happen. You have everything inside of you that you already need. And the problem with our success world is there's a bunch of gurus and goblins who are broke and want to sell dumb shit that doesn't matter. It doesn't work, when the truth of the matter is that what we really need is just good information from good people and a good solid environment. That reminds us that we don't need somebody to come and save us or or or we can do it. We just need a tribe to do it when in a little bit of direction. That's my belief anyways, and it keeps me humble. Keeps me not thinking that I'm anybody's God or Guru. And I think that's a shitty thing about this industry and about the internet in general and a lot of successful people. Here's my dirty little secret: I know a lot of these or I've not a lot of them but I've met a lot of them or whatever. And they're not as happy and successful as they come off. You know the real assholes out there, you know, the real ones who are talking down to their clients and acting like they know so much more. They're not as actually happy and rich as they come off as and so there's this other element about happiness. And what do you want to be? Do you want to remember Matt when I used to. It used to be such a big deal to get on camera because me too as a man I used to think I had to get dressed and comb my hair and all this shit. And I also just had fun. I just want to have fun with this man. And so that also has helped me to let go of my perfectionism and just be a little bit more of myself and not think that I need to be something special for you. You don't want that. You just want the real Dave Right. I mean, and that's all we want from each other.

Matthew:  I was driving my family and friends crazy but my perfectionism thing you know like OCD so I it's it's helped in so many ways, but I TikTok been the most traffic you know, I lost my first account, you know, 91,000 Now they're picking on me again with 12,000 or 13,000 followers and not and then I got 1100 on another account but I've only got three accounts so I cannot believe how many people will copy your stuff. Literally take your picture and your videos and change one little letter in your in your handle and pretend like are you

Dave:  I guess it's like this is our new reality and what the social platforms need to do. What they won't do is to verify identities. But they won't do it because that's going to mess up how many users they have, you know, because they've got 8 billion users when really, you know half of them are spam accounts, spam or scam accounts. But they need what we will get to that place one day I believe. I think where they'll be they'll figure out a solution for the owners of these platforms. I believe because it's becoming such a problem to where people are posing as people. They tried to solve it with the verification thing. Well, I would. I would. We haven't talked about this a lot. But getting verified is an option. And for those of you out there who have people who are you know, Matt, I know Matt heads was listening and maybe we could we could look into this and and talk about it more but I mean that's ultimately what getting verified is for it's to keep from, you know, it's for your audience to know this is your official account. The problem is that a lot of times they don't recognize the small folks who don't aren't celebrities or don't have write ups and major publications but yet you're still being affected on their platform by spammers and scammers. And so, whether we figure out as a community and begin to start getting verified on some of these platforms, or whether they introduce some sort of, you know, an identity verification, I don't know but I do think that there'll be a breakthrough in a lot of this in the next 12 months because the spam and scam and robot accounts have and that was Elon Musk big issue with Twitter. At least that's what the talk was right. He wanted to know how many spam accounts or robot accounts were on Twitter that was at least one of the talking points. And because he thought it was overvalued, because there weren't that many real activities. There was a lot of spam in robot accounts. So he felt like he might have been overpaying. At least that was in the news. And so I think there's gonna be a breakthrough in this pretty soon but it will do and I'm sorry, you're having to deal with that.

Matthew:  No, I'm not, I'm not complaining. I'm just saying it's part of business you know. Yeah.

Dave:  It's part of it's part of just what's happening now is this is what's going on now in the internet moved so fast. That this is this is this is kind of the thing I'm not saying that like spamming and scam accounts have never been a thing but they're really prevalent right now. I happen to agree with Dennis' comment. Let's be real, social media platforms are businesses. They don't care about you, just money. I've said this over and over on the show. We need to not get romantic or personally attached to our character because you're right. They're just numbers really that's all they are. And in a way we can, we should not in a way we shouldn't fall in love at all counts or even get emotionally attached to them more or look at him like a burner phone. You know what I mean? Like, might lose or have to throw out you know what I mean? Because you have no control over it. Like get all emotionally invested. If one day you might log on in some algorithm, you know, has has flagged you or something like you have to play the game with the mindset like like Dan said, of how the how your opponent is playing and our opponent meaning if the opponent is TikTok or whatever, let's just let's just let's just go with that for a second. You know, they're looking at you know, they're looking at it not emotionally they're hitting buttons. It's an algorithm. It's so it's not emotional to them. And we got to not be emotional and play this game the same way they're playing it.

Matthew:  Yeah, I love that. Like a burner phone. I've gotten that way. Yeah, I didn't know the words. Like it's like, like, if they do it again. Just do it again. You know, I mean, just like, it's like my business I've had for 24 years, you know, like, there's slow weeks in that business too. So

Dave:  I know you're fine. You're fine. So what else I know you've had a busy morning and a lot going on and I really appreciate you coming on. I always look forward to talking and catching up with you, man. What else can we know about you or your journey or do you want the audience and fellow you know members in this community to know about you and about this business in your journey?

Matthew:  I'm not very good at those kinds of questions. You remember the meaning? The first time I thought I really choked but I just, I don't know I just implemented the training and did it. Do what you can to start and then it snowballs, you know, it just gets a little bit easier every day. Just like I know the cliche saying of riding a bike but it's true of anything, you know, just like I've lost probably about 35 pounds since that mastermind in December. And it's the mindset thing I didn't even hear of before. You know, I didn't even know what that meant. And I never even think I've ever heard it. If I did, I didn't acknowledge it. So that there's so many different avenues in this that have helped me in my life, not just the financial part. It's helped me be more objective and more compassionate, you know, like, I really do have a different perspective on how to make money. And it wasn't it's not just the customer. Do it and then do the install, and then leaving and starting over again over and over and over and over 24 years of doing that. So now it's like when I get on with my life and people are talking to me, or message me on there and I'm talking to them. They can tell if you're being real or not you know, it's it's, it's amazing. I'm so grateful for this, this opportunity and the training and you talking to me, you know at the mastermind and everything. I'm very, very grateful for this opportunity and I know I'm not the best one to do these interviews. So I guess less than maybe people can say like, if my dumbass can do it, you can do it.

Dave:  We'll see even as you're talking about perfectionism, doesn't it creep in? It's just it's just, you know, we always think that there's a perfect way to do something in the way that you do it. And the way that I do it is exactly perfectly perfect, imperfectly perfect. And you're right the way that you keep it simple in the way that you don't, you know, yeah, you just keep it really simple brother and I hope you don't change because it really resonates and it really lands with people. Sometimes the more we have in our head floating around, it can dilute the message and make it less powerful. And you keep it very simple and focused and it's not because of a lack of intelligence. It's just because of how you've grown up and who you are. Just there's a job to do and you do it and there's a lot of explaining to do. But now you find yourself in this environment where you're talking, you're talking, you're communicating and so you're working out a muscle that maybe you haven't worked out before, but it doesn't need to change. It's exactly what's supposed to be and it's really, really refreshing. So I appreciate it, brother and hopefully you can come back and see us, I guess a third time.

Matthew:  I'm looking forward to it.

Dave:  All right, man. Well, hey, you know, hopefully your day is good and whatever was going on with you, your friend or your son's friend or neighbor or whatever it's solved. And you know, that's the beautiful thing about being an entrepreneur is that at least you can be there to help out. However you need to or you can be there right? And I remember that so many of us have traveled and metamodel homes and our families or we've grown up in homes where we had parents that did that and there's a special value that I guess we can't we don't we can't put a price tag on it. Right but because it's not money in the bank, but how much is it worth to be able to stay home to be home and to be able to Yeah, not have to be able to be there when your family needs you or when they want you or when you want them or when you just want your bed. It's a gift man that's a gift. So I'm very happy that you're continuing your path in entrepreneurship and you're going from audio installs to digital marketing affiliate. I mean who would have thought man so? So, listen, man, have a great day, bro. And I'll see you soon okay. All right, my friends. Matthew:, Matthew: Craig recommends that's how you can find Matt on TikTok matthewcraigrecommends and wow, what a cool what a cool conversation to come back to. I've been gone for a week and some change. I went on a little vacation with the family and then helped my son who wants to get into his first couple of days of school this week. So I appreciate everybody who hovered for me and of course all the guests. I gotta go back and catch the replays myself that live into him on the podcast, as I'm walking or working out. Mostly walking. I've been working out a lot lately but just keeping it real. You can go and find those podcasts on any of the major platforms. Okay,  just go to the podcast app right on my iPhone. I don't know what they're all called. I don't even know what our podcast is actually advertised on the internet. It's out there on a bunch of platforms. So I only use one of the platforms, the podcast app, so I'm sure it's on Apple. podcasts or Spotify. Choose knows. Okay, so if you want to get a text message reminder, text WUL 28132968553. And we'll give you a nice little non spammy non annoying text in the morning. Okay, and if you want a shirt like this more, I think we dropped some white shirts on the site because I wanted some for the summer. You can go and pick that up and be legendary, not shocked. If you want to be featured for mistakes, then you can go to legendary marketer.com forward slash feature. Most cases we reach out to people that we met them at the mastermind and then track to success after and a lot of these people were reaching out but maybe you're in a niche that we're at where you're doing things that we're not able to particularly see or track, but go to legendary marketer.com forward slash feature. Let us know about it and maybe we'll have you on the show. With that being said, Get the hell out of here. We'll see you back here for another episode tomorrow. Thank you. Hey, Matt. Appreciate your brother. I see you down there. Thanks for coming on. And yeah, get out of here guys. Love you all. Appreciate you 

 

Why You Should Be Going Live On TikTok

 

Below is the transcription for this episode:

Matt:  What's going on everybody? Happy Wednesday it's August 17. My name is Matt and we live. We have an awesome guest lined up for today. I'm excited about a student's college student and we're going to talk to her about her journey to coming online. Why she's chosen to build a side income and I'm excited to dive into it if you're new or you're listening to slash watching for the first time ever. First of all, we welcome you to go live every single Monday through Friday at 10am. Eastern, so it's 10am Eastern. I'm looking up at my clock at 7am Here I am more I'm in Arizona. So we're on the West Coast. We go live and we bring on a student or we do a little coaching or we do some sort of inspiration motivation. we unpack maybe a marketing strategy. Maybe we'll do a Q & A but we typically will go live with somebody from our community who's got an awesome story to share with the goal of sharing how people have gotten started making money on the internet with a new online business or maybe growing an existing coding business or something like that. Through the core four ways of making money online which is we have branded the core four business models, which are affiliate marketing, selling digital courses, events and Masterminds, and coaching and consulting. And those are business models that we consider business models that allow premium prices so you can make more with every customer that you refer or every customer that you generate if you've got your own business or you've got your own courses or whatever. So without further ado, let's bring on our guests for today. And if all of you who are living with us can give us a big hand clap emoji and he says he's already ready. He's got his claps ready for the interview. He was ready for it. But give us some hand clap emojis. Let's bring on Tiffany. Hello. You are up in Canada, right?

Tiffany:  I am Yes. I'm in Alberta,

Matt:  Alberta. Okay. The sizes of like Alberta or British Columbia or what are some other ones like Saskatchewan or something? Those things are huge. Like you have, I don't know, like five provinces or something and we have do you have five Is it five?

Tiffany:  Honestly, I don't remember like grade nine social studies but I think there's definitely more than that.

Matt:  We don't have to get into it. We don't have to get into elementary school but they're massive. They're huge. Right? Are you like, are you way north? Are you closer to the United States?

Tiffany:  I'm pretty close to the United States. I'm kind of around like the border, kind of just a few hours away. Awesome. Yeah.

Matt:  Well, I'm pumped that you're on the show and I'd love for you. Tell us a little bit about you and how you got started online. And also you're still working through a degree in veterinary school. I don't know if I read it. But tell us a little bit about where you're going to school for and then also just tell us a little bit about you and how you found legendary and why you decided that now is the right time to start an online business.

Tiffany:  Sure. Um, so I guess I've kind of always been kind of like an entrepreneur at heart. So you know growing up I did like lemonade stands and like, you know, I've always kind of been that kid. So I kind of always knew that I wanted to go a more non-traditional route when it came to making money. Like I've never really been a fan of working for somebody else for the rest of my life. And so I kind of took some time after high school and I opened my own house cleaning business that I did with my friend for a little while, which was good, kind of like choosing our clients and stuff. But I mean at the end of the day, that's still kind of trading hours for money and I knew that I wanted to go back to school for something. So I find I decided a few years ago that veterinary medicine was kind of the My end goal. I really wanted to get into that. So I needed a way to kind of pay for tuition but also not have to waste all of my after school hours working, because that doesn't really work out very well. Yeah, so I started looking into ways that I could make money online. Probably like 2020 ish. You know, when things started shutting down, I was like, Okay, I'm gonna look online. This seems kind of the best routes and so I never really settled on anything but I kind of just took in what other people were doing and I I'd seen that affiliate marketing was a thing and that people were doing that for a while but I never really decided to like go for it I guess until I think it was March of this year that I took the 15 Day Challenge and ended up taking the blueprints from there and I was kind of just like okay, I'm going all in with this. This is probably the best way to get me debt free through veterinary school. And so I kind of just went all in from there. And so it's been a few months now and it's starting to pay off and so things are starting to work out pretty well.

Tiffany:  Yeah, cool. That's

Matt:  I like the sort of underbelly that there's, there's like this entrepreneurial fire that you've kind of always had. And it's interesting too, because not only is there an entrepreneurial kind of flame that's been there, but I think that's pretty cool that even being in your early 20s You're in your early 20s. Right? Yeah. Being in your early 20s and starting that cleaning business. You were even like, you were men like, hey, this isn't actually entrepreneurship like well, it is to a certain extent, right? You're kind of carving your own path, but you're even you're even connecting down to like, I mean, there's a lot of people who who own businesses like that plumbing businesses, or their contractors or whatever, and they're like, Yeah, I got my own business, you know, but in reality it's like, no, you're dictated by anything outside of the world, when in reality, like in online businesses is true time freedom to a certain extent, but there is nobody who's like I need you here at 8am to mop my floors. There's nobody out right which is the beautiful thing. How did this is just a total curiosity question but how did the cleaning business go? Did you feel like it was successful? This is just we don't have to get super deep into it. But I was just curious, like, how did that actually pan out? And turn out? Were you guys pretty successful?

Tiffany:  Yeah, I mean, we were we, I mean, I'm still kind of doing it a little bit. I'm kind of in the process of transitioning out of it right now. But I did it for a good I think two and a half years. Mainly my friend and I were doing it together. And we built up a pretty good clientele and it was going pretty well. It's just, you know, at the end, it was always supposed to just be like a temporary thing and it's kind of gotten to the point where I'm like, Okay, I I don't want to have to go to school all day and then come home and go clean somebody's house.

Matt:  Right got it. It makes sense. And ever since about June or July like you've you've taken this sort of new online business that you're setting up and you've started to generate a good amount of leads and sales like I'm sure you've got leads coming in every day. Right?

Tiffany:  Yeah, pretty much those days.

Matt:  Yeah. Are you just posting on social media? Do you have a blog? Do you like, what do you do , how's the actual business other than running and what do you do on a daily basis?

Tiffany:  Um, well so far, I've only really gone through with TikTok toe going through the training, I know that that was kind of like the hot social media to start with. So that's kind of where I started and I'm kind of in the process now of branching out. I haven't started any other accounts yet, but I definitely have a plan to branch out to other social media.

Matt:  Yeah, well, your TikTok is going great. You're almost at 10,000 followers. I mean, yeah, you're doing really good. Like you're doing really really well. That's that, yeah, congrats on that. I mean, congrats, but you know, not that it's luck. I mean, congrats on putting in the work and it's a lot of content. I mean, you got to do you got to be dedicated you got to be committed. You've got to like you got to really attack it. Was the whole content creation thing new for you? Was it like I've never done this before? It's brand new, or you have created content for other businesses.

Tiffany:  I've never created content before for businesses. I mean, I've had like my personal social media. I mean, I I've been on TikTok before. I usually would like to see videos of my dog and stuff. So I'm not like I wasn't completely new to the idea of creating a tiktox But this was the first time I started actually posting with a purpose. Staring my dog on the internet.

Matt:  Right, right, right. Totally. And, you know, the funny part is we'll give your social media handle to everybody later on, but I was just scoping and doing a quick look through your social media. And it's funny because you've got the same video that you've posted twice. That has the most views on your entire channel. Isn't that kind of funny? I don't know how long ago that video was? Let's see July 9, and yeah, you originally posted that in May. Okay. So one time. That's cool. Yeah. And then you decided that yeah, what made you decide to repost it?

Tiffany:  I mean, it was doing pretty well. I think it was, like, my most viewed and liked video I had. So I was kind of just like, Okay, let's see if I post again if it has the same results and then I'm pretty sure I got more likes than I did the original time. So yeah, twice as much. Yeah, like maybe I'll post it a third time at some point. See if we can triple it like, I don't know.

Matt:  Right? I've seen people do that where they post it like four or five times and just every time it just does super well. It's really

Tiffany:  Yeah, I don't know why it's not like it was one of the first videos I made so it wasn't like the best quality or anything, but apparently people just liked that one. So they want it well,

Matt:  The other cool thing is, you know, like TikTok only shows your videos on the free page like usually for a couple of weeks, right? So, I mean, if you wait a month or two and repost any of your videos like there's a good chance it's just gonna get sent to the same exact, like throwing it in the washing machine again, it's gonna it's gonna get thrown in the same algorithm washing machine again, tumble around and get a bunch of views. And then and then do it again in a month or something like that. That's yeah, it's super smart and the reason it's super smart is because that video is what we call a growth style video. And there's a lot of people out there who are kind of naysayers about these types of videos. They're like, Oh, well it only helps grow your channel. But if you follow those up with going live or with or with other videos that sort of unpack more in depth strategies, because those are usually they're almost like clickbait in a sense because what you're doing is you're really trying to hook somebody in right? So total clickbait but what it is, if you're giving it's just really good curiosity based marketing. And that very first video, regardless of what niche it's like, you can do this in dog training. You can do this and weight loss for sure you can do that weight loss or relationships or dieting, any any sort of niche. You can do this sort of curiosity based, really like a big promise in the beginning of the video that people are like, whoa, interesting. This is fascinating. And I think you just did a really good job with that video. It's really impressive. So yeah. And when you post those Have you ever tried going live or what's your experience on TikTok live? Have you ever tried that?

Tiffany:  I have. I've gone online a few times. Honestly, my experience with that has been a little bit questionable. I don't listen more, tell us more. I mean, I think TikTok just got a little confused on like, who to show my life to To be honest, because I think I've gone live twice and both times it started with like a few people asking like genuine questions on the live and then it turns into like, I think it's part of being like a younger female on the internet, but I'll get like the creepy guys in the comments and it turns into people asking me my like relationship status and I'm like, Okay, this is not the direction I wanted this to go.

Matt:  Yeah, yeah, I got you. I got you. You know, creepy guys. They're kind of all over the place. Let me pull something up for you. Here's how to solve that. Here's how to solve that and be able to go live if you're a younger female. It's getting creepy dudes.

Tiffany:  Any advice? Yeah, well,

Matt:  Here's some advice: when you go live you should put in the Notes app here. Let me let me know I'm gonna pull this open real quick. Have you ever gone on a live show where people are using a green screen behind them? Have you ever seen that? Yeah, I have.

Tiffany:  Okay, so how to lose 10 pounds fast and now all right. So what you had to is so bad

Matt:  So many typos. All right. I probably wrote only fans here but I'm just joking. I would not put the word only fans on your live just unclear but it would be something like this. Alright, so let me AirDrop this to my computer. And I'll share my screen with you real quick. What you do is you type on your note. Do you have an iPhone? Yeah. So type on your notes app, you would type in like a bold headline, and it would say some really great attention grabbing headlines. So for instance on this one, I just for example sake I just put your screen

Tiffany:  window. Oh sometimes this doesn't work. Well. Let's just see if it works.

Matt:  Baby Come on. Yeah, I think I tried this before. Let me open this in Google

Tiffany:  Chrome. For here I'll just show you on my screen grab on my phone if that's cool.

Matt:  So basically what it is, is I typed in my notes app. I'll hold it up to the camera and it might be a little blurry but you'll be able to see it. So I typed in my notes app How to Lose 10 pen 10 pounds fast and no I don't have an only offense. Combining a couple of things. One an intention and attention grabbing headline to a little humor and curiosity. Right. I wouldn't put only fans because you might get blocked or somebody might report it. Yes, I'd be a standard word. Yeah. So instead though, what you can do in those lives is create some sort of attention grabbing headline, like, how to finally get your dog to stop barking immediately without punishing it. Right? So you take something they really want and then you juxtapose it with something they don't want to do to get that result. How to get your dog to stop barking at the mailman without having to shame it and cause it to feel bad or make it without making your dog feel like a piece of shit. Right? Because they don't want to make their dog feel bad. They don't want to punish their dog but they need to get their dog to stop barking at the mail. And what it'll do is as people are scrolling, it will only attract the people that you're after. Right? So rather than just going live and I've got me and my background behind me and it's just like people don't know what the hell they're tuning into. It'll be right above your head. I've seen people do this with politics where they put up I'm a leftist, I believe in you know, and they put like universal health care. No guns like all this stuff. I probably just got our whole Facebook Fan Page banned. And then it'll say debate me right what agree on the live debate me right. So I would put that you know if I heard you channel 9500 I go live with like a headline right above me. And I would say the best side hustle for 2023 is to get ahead of the game. If you don't believe me let's debate right or if you think if you think you know you probably don't or something that's like it's not what you expect, or it's not drop shipping MLM or Amazon FBA. Here's what it is right? And make people come in and be like, what is it what is it what is it and then start engaging people Yo what's up Carl, you know what's up, Sara, whatever.

Tiffany:  Or, or

Matt:  As I know the number one business to start in 2023. Ask me anything or debate me right or and even just give them instruction. Here's what I want you to do. I want you to debate me, right? So anyway, just just a thought because what it'll do is the creepy dudes who are just tuning in thinking like, oh, maybe you know, this girl is just out here like trying to recruit people to get them on her only fans subscription or something weird like that. Or maybe she wants to find a life partner or something. Instead well, like there are some creepy ass dudes on there.

Tiffany:  Yeah, you're not.

Matt:  You might do Yeah, anyway. We don't have to go down that road. But I mean, God only knows what some of those guys are thinking. So anyway, that's just my two cents because and the reason is because I see a lot of people who get started and have a following of a couple 1000 5000 10,000 and man Do they really start to crush in terms of lead flow and in terms of sales when they go live? Because it breaks down this whole barrier. You've got 9500 people who are like, I want more, I want to learn more. I want to see more. And then you know, those people are whether you believe it or not, they're ready and willing to see somebody go live and be like, oh, you know, I wasn't sure maybe she was a paid actor. Maybe it was like, you know, she's just making these videos or whatever. But now like, oh my god, she was living like this is real. Like, it brings a real factor and I see it in terms of sales and stuff. Anyway, does that make sense? What do you think when I say that?

Tiffany:  Yeah, no, that makes a lot of sense. I think I'll definitely try that background thing. I just think it's just like an inequality thing. That's why I've just held him back from doing it because I had a bad experience the first two times and I'm like, I don't want to do that again.

Matt:  Sure. No, I totally get it. You could also play around with having a moderator that can help sometimes just to kind of keep things under wraps but honestly some of that engagement. Yeah, it can be mitigated through the headlines and if you write that headline the right way. The great thing is their algorithm. Only because I've seen this many times work, their algorithm will really start to quickly dial in that live so if you spend 30 minutes to an hour just sort of answering questions or talking about things like, Hey, here's what I'm doing. If you spend a little bit of time doing that, the algorithm will just lock in and start to feed you people who are like them, and its algorithm on the live end of things is super powerful. So once you get into the creepy, TikTok guy world, you're screwed, right? But if you get into people who are actually in your niche because they see your headline and you've got the right maybe put one or two hashtags in it in the description, then you start to really feed that algorithm the data that it needs lead off the live by saying hey, you know and lead off the live by saying quite a few of the keywords that might be in your niche. So now it's like also hearing kind of learning what you're actually talking about. You're giving it a headline that might be able to actually scan the headline and learn, you know, figure out like, Oh, this is like making money. Who else is who's liked videos, who's made money and just it's gonna throw that on there for you page. So anyway, utilize that as much as you possibly can because there's a really powerful part. Everybody that I've given the advice to go live to who has gone live has seen an increase in sales, who's consistently done it a lot of increase in sales. It's just and we've even had some of them come on the show like two months later and they were like Yeah, Matt told me I had to go live. And you know, now they're at $5,000 or $10,000 in earnings and it's mostly just because it's not because I told them to do it or anything. It's because they actually just frickin did it, you know, and actually work and effort and so anyway, yeah, I get the anxiety piece though. I actually understand I'm different like I don't have you know, girls banging down the door when I go live on TikTok or anything or on Facebook. So I don't have that element to where I'm worried about, like creepy dudes watching my life or anything but I get the anxiety that that makes a lot of sense. I had a lot of anxiety when I first got started.

Tiffany:  Yeah, I'm definitely more of an introvert too. And it's like, going to live with random strangers is not really something that's like in my comfort zone. So I think I definitely just have to kind of push myself and just do it.

Matt:  Yeah. Well, here's, here's a here's, yeah, I just think there's an element of I think there's an element that you know, embracing I found this lady named Brene. Brown, and she talks about how she has this book called The Gifts of Imperfection. And so I always assumed that A lot of people don't think I'm an introvert. But I actually just hate being around people. Like you, just like, I like it for a second but it's just mostly like when I can live in my internal world a little bit. I have a little FOMO around people like I don't want to miss out on funny stuff or cool stuff. But the truth is I'm not really fed by people by being alone, and being in kind of solitude. But here's the thing. I've told this to a lot of introverted type people, and I'm curious what you think but I think in many ways, introverted type people tend to communicate better through media. So there's some ways in which extroverts have this sort of natural casual energy that's charismatic, but I don't think so to a lot of people or maybe it's just most introverts, I don't know. But I don't think a lot of people communicate trust. I think that you are extroverts. What are they trying to do a lot of times when they're talking or communicating? They're trying to get their needs met like their social needs, right? But an introvert if they're stepping out and communicating, it's usually because it's meaningful and it's so meaningful, in fact that they've actually gone onto social media and started posting hundreds of videos, because it means enough to them, that's pretty important. Or they're now sitting there live and, you know, they're this awkward introvert but they've pushed through it and I think introverts have this sort of special energy, sometimes not every time. There's some look, there's just some introverts who are just awkward. There's some extroverts who are just awkward to write, but there's definitely an introverted energy where people are like, I just feel like I can connect to this person. Like Stacy laws, a good example of that. And we've had lots of people, lots and lots of people who are total introverts who go live on TikTok, the girl who went the fastest that I've ever seen to six figures. She would go live at least once a day for a couple of hours. So introverted. Like she would create videos like three to five videos a day. She worked at a grocery store and Sarah Grom worked in a grocery store went from six figures to six figures in 90 days, about 90 days, which was crazy. I've never seen that fastest that I've ever seen in my whole time. 12 years of being online, and, and goes and she would go live and people would just get on and just be like, God, you're just so real and relatable. Like it's like it's just so different. Like I just have to sign up just to find out like, what is going on? And there was nothing exciting. She's kind of in pajamas, like in a totally average apartment, living room or like at her kitchen table and just like, hey, I'm working on my marketing today. Like, don't join me live, ask me anything. And she would just sit there and kind of work and answer questions and it's, it's really powerful. It's really crazy. But anyway, I would just encourage you to back to Brene Brown, I'm ranting, but back to Brene Brown where she said you know a lot of times in our book she says your your imperfections are often your gifts are things that we think are our weaknesses are actually gifts that have benefits that would outweigh if we were perfect because that's the human experience. So you know, I would reframe or I would encourage you to reframe some of that introversion talk that you've that we've learned into sort of, you know, hey, this might be my best strength that I have. This might make me the most money of any skill that I've built is just who I am, because that's a really powerful reframe. Does that make sense? Yeah,

Tiffany:  I mean, I think I've definitely kind of noticed that too. Like with posting on TikTok like I really don't like posting just like, you really like the clickbait kind of videos like it. I don't feel good about posting just that. So I definitely try to mix in kinda like like real things like I post videos where I'm just like, talking about how like, I had a bad day and like the things that got me through it and like little like, like life tips and I think that mixing that in with the like typical like affiliate marketing kind of content definitely works a lot better to build people's trust. Like I find on videos like that. A lot of people those are the videos where people are actually commenting asking me like what I'm doing and like for more information like those are the kinds of videos that people actually want to, like, learn more with because they see that you're actually like being authentic and not just out there trying to take people's money, which is what a lot of people seem to assume when you post like, other types of videos.

Matt:  Yeah, yeah, totally. Of course. That's so well said. And people really gravitate towards those two style videos, but the introverted mistake would be to say well it's all about those videos, right? And that's what a lot of people have said. When I started teaching people how to do these growth style videos, people were like, some people some some people were like, oh, you know, no, you're not actually you're not actually really teaching anything. It's not real value. It's not going to make you any money. You need to just be real with people and teach people real stuff and like, the truth about like, the truth about marketing is there is some element where you're just trying to drum up some curiosity, right? I'm not talking about misleading people, but I'm talking about drumming up an idea for people like imagine the possibility that's really the core of marketing is saying a phrase like imagine that you live in a world where this is possible, check this out. And that applies to so many different niches like in the weight loss niche. If I just said something like, imagine if it were possible that I could show you a diet and exercise. Exercise your team that's actually doable, that you can lose 10 pounds over the next 90 days. And you feel the best in your entire life, or something like that. I'm just giving an example. But you could do that in any niche, but you're sort of just opening their mind. For a lot of people that might not even work. It might not even be the right solution. But that little spark is marketing. Because now they might go on to find the right solution. Your solution might be the right solution. Who knows. But that little spark will eventually they're going to hit follow and something inside their intuition says you know there's something here maybe there's something here I'm gonna hit follow and then you know, their baby starts crying in the next room and they totally forget about it. But you know what, they're scrolling through the next day and they find another one. I forgot about her. That's interesting. I'm gonna keep thinking about that, you know, and then and then they gotta drive their kid to gymnastics and then they're like, oh, yeah, totally forgot. Then they're sitting in the gymnastics and they find you again, and now you're alive, right? And they're like, oh my god, like this fucking burst. But that growth style video was the moment that little tiny spark ignited and so many markers. They go on TikTok and try to create content. They try to teach everything all at once. Let me know exactly everything that you need. Let me overwhelm you with all of this information. But that's not how to get into the human psyche, the way into the human heart and mind is different. It's through