On this week’s episode of Wake Up Legendary David Sharpe sat down with Kimberly Bollom to talk about how she went from becoming a nurse to becoming a digital marketer. Kimberly started as a nurse and then got involved in the nurse corps in the military, where she met her husband as well.
In 2020 she became an educator to teach other graduates to be nurses, and a year and a half later she found herself working over 60 hours a week with little to no time to herself. Kelly asked for a pay raise and was denied, and that was when she knew she needed a change. She knew she wanted some form of passive income, and more importantly, some of her time back. She put in the research and that’s when she found the 15 day business builder challenge.
Tip #1: Be A Learner First
When you first start out in affiliate marketing, you aren’t going to know everything there is to know about affiliate marketing. That’s why it’s important to be a learner first before doing anything. Allow yourself to really soak up all of the information. Go through the course you are taking so that you can then learn that valuable information and be able to use it.
When you’re showing the product that you’re promoting, tell your audience how it works. Be knowledgeable about your product or service that you’re promoting. Talk about the specifics of the product and tell your audience how that product or service helped you. Tell your audience how your product or service can help them or solve a problem that they have.
Tip #2: Create Authentic Content
One huge tip that Kimberly shared was to always be authentic when making content. People will relate to you more when you are completely your authentic self. There is no need to pretend to be someone you aren’t or pretend to know everything there is to know about marketing or your niche. It’s okay to continue to be a learner when starting your business.
Tell your story in your content and explain what brought you to wanting to start your own business and bring in more income. Your audience will relate to what you’re saying because they too would like more income.Your audience will trust you more when they feel like they can relate to you and understand you, especially if you share similar experiences.
Tip #3 Don’t Be Too Self Critical
When creating content and watching it over, you might find yourself being too critical and feeling like you have to re-make the content over and over because it’s just not “perfect”. You will always find things in your content that you don’t like, but try not to focus on the small details. Your audience isn’t going to criticize your every move and neither should you. You are your own worst critic.
Sometimes the best thing to do after creating content is not watch it back, and just post it. You may even find that you feel more productive with that strategy. Another important piece is the speed of implementation. This means practicing making content quickly. Being able to quickly film a video in 1 take and post will save you time during content creation and help you to be more productive. Practice recording videos and content creation until you feel comfortable enough to create a video in 1 take and post it.
Tip #4: Fail Forward Fast
David Sharpe said that one strategy to have success in your business is to fail forward fast. Essentially, don’t be afraid to fail. Failure is an opportunity for growth and redirection in your business. Take advantage of your lack of knowledge and use your energy to soak up as much information as possible for your business.
Test different strategies with your business and if something doesn’t work, don’t give up, try something new instead. Finding what works for your business and what type of content will bring you the most success. Figure out what type of content your audience likes to see from you, and even test new or different styles of content.
Starting a new online business can feel tricky but once you figure out what your audience connects with it will help your business to grow. Connecting with your audience will give them the reassurance they need to trust you and build a connection with you. This way you can figure out how your product or service can help them.
Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.