People are starving for this information. Yet, until now their only options were colleges and universities. My vision was to create an educational platform to teach serious and curious startup entrepreneurs the skills they need to earn a full-time income with their own digital business.
So what was the secret I discovered that started this whole, crazy journey and allowed me to begin building my business online? (using, at first, nothing but a laptop and cell phone)
I discovered that I could package my knowledge (or other people’s knowledge) into video and audio digital-products and sell them over and over again to hundreds, thousands…even hundreds of thousands of people around the world. There was no longer a need to go to a bookstore to pick up a book or order a video course through a TV infomercial. It could all be done online.
Let me actually break it down even further for you. (and please, pay attention, because this is a real life, from inside the trenches million-dollar education about how to actually create a real, long-term sustainable business online with very little overhead or start-up costs).
First, I needed a low-cost front-end product to sell to give away to people as an appetizer before they bought the whole meal. Customers are like dates, you need to wine and dine them a little before you try and take them to bed.
I also needed to sell my products through something called a sales funnel because they work much better than traditional websites… which is great for branding, but horrible for making sales.