Marketing

Below is the transcription for this episode:

Matt: Hey, what's going on everybody welcome man what's up? Yeah, Manny, good to see manage what's going on RJ? Why are we in the backcountry? It's too early for cheese. So it's merchant accounts stuff. It's not anything personal. Good morning, RJ. How you doing? Good to see you, Catherine. What's going on? Kathy Roy, what's happening, Kara? Good to see you as always Angela, what's happening? Good to see you. Welcome everybody. I was doing my morning walk. I'm parked in the parking lot here in Phoenix. And typically Phoenix is just 100%, Sunny, beautiful weather all the time. But we got some rain. So I'm chilling in my car now. But it's awesome. When we get rain. It's just I wasn't planning on it this morning, I was planning on having a beautiful little stroll through the park on my morning walk before it gets up to a, you know, an ungodly temperature here in Phoenix and got rained on a little bit. So it was great, but change your plans. So here we are. We're live Happy Wednesday. Good to see everybody here. We've got an awesome, awesome guest. I think you guys are going to really enjoy this. Well, I shouldn't say much different but it's a little bit of a different style. And this guy has taken a really creative approach to creating content on tik tok and other block forms. So I don't know I don't have a lot to say or offer. So I'm just gonna bring in Dominic, and we're just gonna wrap this thing so Dominic what’s going on?

Dominic: What's going on guys? How's it going? Hey, real calling in from a little town outside in Washington state called goldendale kind of out in the middle of nowhere. So as you can see, like you It's beautiful out here. 

Matt: Yeah, it looks awesome. Are you on an acreage? Or like, are you just hanging out? Yeah, yeah. Yeah, I can freakin hear the birds chirping back there. It's awesome. The dental. Nice. So bring us into your story a little bit, bring us into your world and your life. And just, first of all, you started, I know that you started doing some stuff with digital marketing way back in the day. 2013 14. So take us back there. Give us a little bit of background. And then for everybody who's here and tuned in stay here because we're going to go into his TikTok strategy and stuff like that. And I think you're gonna find that really interesting. So dominant, give us just a little bit of background on you. And then how do you find legendary?

Dominick: Yeah, so I'll kind of do a kind of a quick recap of how everything came full circle back in then. So I'm 31. And back in about 2012 2013 kind of just started sticking my feet into digital marketing, like very basic stuff. This is like selling products on Warrior Forum, learning about email lists, but at the time, my mentality was, I don't want to say not in a good spot. But you know, I was like, I don't want to put in the work that has it. You know, I was so much looking for the golden ticket, you know, I had, you know, done everything from SEO to selling products to trying to do this firm and making digital content like everything. And so after hopping around for a while, I was like, man, nothing works. In reality, things work. It's just I don't want to take the time to put it into place. So you know, you kind of fast forward a few years, I ended up becoming a manager at a small retail shop, and I ended up getting laid off. And this is just around the same time that I'd started doing YouTube. While I got laid off eventually, like a couple months later, YouTube became full time. You're doing that. And as that grew, which is what I'm doing now. You ended up kind of getting on tik tok with my niche within that time growing that and then finding a guy by the name of Calvin Hill was like, Man, this guy's got killer content. And he's the one who kind of introduced me to legendary and I kind of took some time and I realized like, Oh, this isn't just like an affiliate program and this isn't just like a Hey seller product like it's an educational program. So it's like wow, okay, you know, I got to speak with you know, some of the people there beforehand, bribed me to purchase to get in and just like a man like this I'm impressed. Just all the tools and stuff that you guys have to offer on so now that that's going to become a thing. Now I'm kind of coming full circle back with the niche and knowledge back to you. Actually, like, let's do a company where I can teach people how to be financially successful on YouTube and TikTok, that's what I want to do. There you go. And and that's not to say,

Matt: That's awesome. That's awesome. What? So when you say your niche, can you tell us a little bit about the niche that you might have said in our questionnaire, but I don't remember. 

Dominic: Like a niche that I'm currently in or?

Matt: Yeah, like, like so. So you said like, you wanted to bring that to basically take that kind of content approach, take it into your niche, what niche Are you working in, or what niches have the market.

Dominic: So before I'd kind of, I don't want to say, you know, the make money online niche, but I was like, you know, you can never really find a voice. And somehow I have a background in audio engineering and just kind of producing stuff like that. So I had a bunch of equipment. And I used to always listen to scary stories, right? And so, I ended up becoming a narrator. And that ended up working out you know, I was like, well, let's just do it and probably going to go into where it blew up, you know, it really took off. And so that was going with YouTube, and then I saw a couple people doing it on TikTok cuz I'm like, TikTok is like 13 year olds, that nobody gets on kick. Come on, man. And I saw that there's people who do that. And they're like, several million followers and like, dude, there's an audience here for this. I'm like, wow, I can do this. And sure enough, I just started posting stuff. You know? So yeah, to answer your question, basically. Yeah, and not just the scary stories niche, but like, things are just like, strange are paranormal. Yeah, it's just, there's a huge niche for buddies.

Matt: Yeah, yeah. Yeah. So that is the right handle for that. So tell us about what you do. Because guys, this is this is. See, I think a lot of times people only know to do what they see. And so this is the reason I'm so excited, and thanks for reaching out, by the way, and like saying, like, Hey, is there any way I could pop on it? Because of love, the reason that we really, really want stories like you people like you to come on the show is because you expand new creativity, you have an element of you that is super creative. Maybe that's that audio thing that you know, you've got just a creative juice, I feel like thinking outside the box a little bit. And, and so for everybody who's watching, like, if you go look at that TikTok, well, I'll let you explain it. Tell us a little bit about what you do on that TikTok channel. 

Dominic: So, first, when I first started doing it, I found a guy by the name of his name is Mr. Bolen. And he's like this, this ex navy seal. And he basically tells like, you know, just just scary stories, you know how, shut the camera up and have like, you know, 10 things you shouldn't do during the night, and he'll do a green screen, and he'll start telling you things. And I saw that format. And I'm like, Man, that is such a cool way of storytelling you guys would probably ever meet. He has several million followers on YouTube now. And I was so inspired by this content. I'm like, I'm already doing that niche. Anyway, I'm like, I can add my own thing to it. So that's how I started doing it. And right when I started in the TikTok game, you know, I'm like, Alright, there's got to be some sort of algorithm to this that I can kind of figure out so I put my feelers out there. And I like watching guys on YouTube, like rube and Robert Benjamin. And I'm researching and I'm posting like 10, 12 times a day, I'm trying to do everything just, you know, basically, like you guys describing a you're in the ocean and you cast this massive net. This is important for all you guys to hear too, because this is the kind of stuff you got to go and TikTok, right. So when you first start out, you want to cast a massive net, right? And because the reason is you're looking for that one fish, you're going to catch lobster, you're going to catch tuna that you're gonna catch all sorts of fish and you're looking for that one fish that is just going to blow your head off. Well, I was trying to separate dueting videos. I do everything from like, you know, Bigfoot encounters to the most haunted places in the world to surviving everything I could find. And then I ended up finding this one video. And it was hard like a robot voiceover and then I noticed they use this special program. And like, it's sad, I guess I'll refrain from saying I hear but and I'm like, man, I had that same thing. Like I'll like I'll use it and so it was like disturbing facts that will ruin your day and it was just kinda like listing some facts and like, I could do that and so I kind of put my own spin on it do a little did a little Photoshop Blitz and did it do that series has been my that that was it. Man. That was my 100 pound tuna. You know, today that's my 8 million view video like that sky rock I saw I basically for the first moment wouldn't say 100 1,002nd month 100,000 to like almost 400,000 Now I'm going to be hitting a million here the next month just from like, a lot of that series of people love it man. So I called disturbing facts that will ruin your life. You know, it's just like seven to 10 facts I just put into my I narrated, put in my own thing and I'm I'm doing other stuff but it's so it's kind of like all in that vein. Yeah, the hell out of here, man. I say, correct. 

Matt: So. All right. So when you're creating this, so you're building. And what I always tell people is when you're building these social channels, you're essentially. I mean, it's a miniature, like an asset. Like it is a real asset. It's almost like imagining us talk about YouTube channels, the way we talk about YouTube channels, it's like, it's almost real estate. Like, it's, it's an and digital real estate, that someday people sell YouTube channels, like people sell them, then. Yeah, yes, of course. So I just feel like the social media channels like Oh, great, you're on social media posts and videos, where the hell does this go? The first question shouldn't be where the hell does this go? Or where? How do I monetize it? The first question is, how do I create extremely viral content? I like where you started with casting a huge net, throwing the big net out there. So you, and for everybody who's listening, pay attention to that, that's such a golden nugget there, cast a huge wide net, play around lots of different styles of content. find lots of people who are in your niche and say, What, they actually just look at their videos and look at what are the most viewed videos and say, What are they doing here? Like, what exactly are they doing? I tell people all the time, go bookmark those videos, and then watch them over and over and take notes and what's going on here? How can I put a spin on this? What can I maybe do with a little different sounds like that's what he did?

Dominic: Yeah, and what and just and this is for all you guys too, I'm gonna give you I can give you a specific so if you go to discover, you can put it by most like so by default TikTok, what's the most relevant, you can type in a hash. So what I do is the first thing you want to do guys, if you're on TikTok, you want to stay in your lane, you want to pick a niche, if you're going to talk about dogs or want to talk about motorcycles, you know, just make sure that that's what you want to cater to your audience. This is kind of marketing 101 for a lot of people, but some people, they'll post pictures of their feet that post pictures of their dog, you know, and I'm, as a viewer, there's no incentive for me to watch your content. So if you give me a separate lesson, once you've done that, you guys need to go ahead and start finding the hashtags. Start like finding the hashtags. And then when you go to the discover page, you can just start typing lightsabers if you're doing motorcycles, right. So I look at like Harley's, Harley Davidson motorcycle biker, he started finding big people in your niche, you could sort of buy most like, in the past few days, you start seeing all these TikTok pop up that have so many likes, this is content you need to be recreating, or looking at and saying, Oh, this is what a and b, do editing and stitching. That's a huge thing. I undermined it at first. You can do it and like an actual commentary, or you can just sit there. And so one of my most liked videos was this iceberg falling into the sea, right? Man, I want to just get into the news the whole time that I made a reaction. It was like, you know, like one bite and rising from the sea. And all I did was put a caption over it. That said, the beast rises from the sea, but a little mermaid thing. 5 million views, man. I was like, Are you kidding me? And all it was is just a bunch of people commenting and they're like, that's an iceberg. I'm like, Yeah, that's right. Keep having that controversy in the comments, you know, because all people understand. But all it does is when you have controversy and comments, people just you know, that they're typing and stuff like that. And your video keeps playing on repeat and playing on repeat, and it boosts your watch time. So with the TikTok algorithm, all they care about is they don't necessarily want original works. Yeah. And they want a hot watch percentage. Huge, just like any other platform, they want you on the platform. And so if you can do that, and people like it well, it's a rigged algorithm, Mike, it doesn't like my content. No, it's just not enough. people watched it for a long time. So it's not gonna get pushed out. If you give it if you give Tiktok what it wants, it will give you more than enough because it's basically utilizing YouTube for itself to grow. So it's a machine you just have to figure out how the machine works. You know, once you get it. Yeah, once you get it, man, it's like, and I was like, you know, I always thought you had to be like a model or maybe a beautiful girl. Dude, I'm just I'm just, I'm just a regular dude, man. Like, I'm just surprised to see him. And I'm like, wow, it's crazy. It really is.

Matt: Insane. Yeah, I feel like, I feel to me at least I feel like that the TIC Tock algorithm. Yeah, it's just interesting. I feel like the whole viewing thing. And somebody was on the other day, James Allen, I think is his name. And he was like, it's not even really about likes, like people doing shout outs to do like, like unfollow for more. That's, that's maybe not the best ever call to action on TikTok. It's more about how we create content that, yes, is going to get people to comment, because during that comment, the video keeps playing. Right. And especially, you can create content on TikTok that virtually says nothing that has almost no, like I've created a channel in the manifestation and spirituality niche. The whole video is just sound vibration, at like a certain decibel level. And then I give a theory on the screen. I don't say anything, it's just that sound. And then I get a theory about that sound that sort of opens brainwaves or whatever. Like, I actually don't even have a clue. But I was just testing the algorithm, I created one video, got 50,000 views, and I had 1000 followers in three days. And I was like, here, guys, here's a quick way to get 1000 followers, like, start, you know, and all I did was model it after another channel. And it was like, Oh, this sound is already on tik tok. Let's throw it up there. You know. So it's, it's Yeah, and I feel like that's kind of the same with that video that you made. But once you get your niche, I mean, you're really really niche. So once you get into that space, and you start creating that kind of stuff, it finds those people who have watched those videos once or twice or three times, and then it's just like, yeah, TikToks just gonna be like, here, go for it. Let's throw that in front of all these people. It's insanely powerful. So when you're creating those, like, How many are you creating a day and what's your process like to create this like stuff on tik tok or YouTube?

Dominic: So that's a really great question. So I guess we'll start with TikTok so Baca ads in the past we've had as much time to like dig in so my posting has been kind of far and few between but you know, at this point, since I've such a following, it's not as big of a deal so it's more for the longer this point, but within the first is very important for everybody to hear once you have and I kind of have the same thing to once you're under like 1000 to 10,000 you don't have an audience yet nobody knows who you are. So you need to be like a virus literally and you need to be posting if you can 10 times a day, some people can't really do that. So you need to be posting as often as you can. And that's the approach I did so I would look around and I would just try and find what's working. I would do everything from you know finding video clips on TikTok to post I would do wedding stitching videos. You know, all the above just anything I could do to try and like oh can I recreate this I Everything from like horror facts to creepy caught on camera videos to, I mean everything in between and just like, okay, that will work. And so my process was once to build up a following that I kind of found like some like, like the fact thing I'm like, Okay, well, this format really looks good. I'm like, What if I use the same format for like the most haunted places in the world? Or, you know, creepy sight, you know? And so I'm like, okay, I kind of leverage that sometimes it will work sometimes of whatever crazy conspiracy theories kind of anything too. And so that's kind of how by leveraging an app to write 1000s of works, and then use that format and can do the same thing. And then like, Okay, so once I had a format, I would find other people's content kind of the same thing. I'm like, why didn't that work? Good. So I would take that and apply my own format. Yeah. And with YouTube, it's kind of the same thing, too. I kind of look around at my competitions. Doing pay guys is a huge pay attention to your analytics. Otherwise, you're stabbing in the dark, and you're wasting your own time. If you see if YouTube's saying, hey, people really liked this content, you know, the amount of time, the amount of watch time, rinse and repeat, why would you go out and do something else? The same with TikTok? Like, give the machines what they want? Like, that's huge. So to answer your question, like simply, yeah, and we'll buddy, I ride the wheel. Now, if I see you working, you know, I'll repeat it. But I do want to keep trying new stuff, too. Because you never know what's gonna be the next big hit, you know, for every, for every 20 niches, you know, 20 nets you put in the ocean, you're going to have one that's going to have a big hole. So that's why I'm not worried if like, I have a video that flops like, that's okay. I'm looking for one. I'm looking for one. Yes. And once you get that, yes. blows up, buddy. 

Matt: Totally, totally, totally. So in terms of yours, in terms of your style, are you doing basically a similar style? Like, are you continually kind of creating a similar style over and over and over again now? And then? Did you just I mean, was it really throwing spaghetti at the wall? And then just kind of stuck?

Dominic: Yeah, at first, because I'm like, I don't want to copy. You know, some of these guys. I'm like, somebody said, that's all they do. They just did the green screen thing. And they tell stories. And that's how I started off. But I'm like, Well, you know, I might find content within that niche, I want to be my own thing. And now people say, Oh, well, you're him to point out. So I'm like, Yeah, I kind of got to find my own leg to stand on here. So I did some of that. I tried other stuff. And so but yeah, that's what it is. Mainly, you just got to, you just got to feel around. And you can stick to one thing, but you could also do several things, you know, but I try and once that kind of kind of format. I

still good. And froze. 

Matt: Can you hear me? Yeah. It just said that my connections are a little low. And so my camera just, I can try? I'm totally good. I can hear you. Fine. I can see you. I think my camera just just kicked my camera and it's grayed out. I can't turn it back on. But I'm totally here.

I don't know what's going on here. I was loving this. 

Dominic: Yeah. So this is for everybody. Like let's, let's check this out. So basically, you want to you want to really be known, hey, you know, if you think about it, every single celebrity, every single person who has something of value to offer, whether it be David himself, they have a very specific thing or a lot of like a lane that they stay in that they give you a value, right? They're not, they're not basically a chef cook and everything that they specialize in a small thing or a small handful things and they do this thing. Really, really well. That's why we're here, right? That's why we're at Legendary, but not because Dave's a literal chef, but because he teaches us you know about marketing and things like that. So you want to basically get really good at your niche. And you can either offer like one major thing, if I wanted to, I can make my channel just distribute backs, but I could also do other things. So I use like, I utilize that with just doing the facts as well as you know, maybe a couple other things that I know are kind of going to hit. But ultimately I try to stay in my lane, if that makes sense. And just you know, we'll try new things but also not try to venture out too far from the realm that I'm known for. And then you know, the thing your viewership kind of is like once you build a following, then you start getting views no matter what you have to try as hard to kind of like make these reaches because you're following knows you. You know and that way I wanted to say before I forgot this is guys, once you get on TikTok and once you get to about 1000 followers, I cannot I cannot underestimate the power of live and how powerful going live is inches for whatever reason, man it the algorithm to just boost your, your profile and your views like crazy, for example. So there's one time I went live at night. It was just like a Hangout just talking to people answering questions. It was like three, four hours or just having a good time. I got the gig. And just from the live session itself. I'd gained like 1300 followers, but then I went back to my profile and I saw that I had gained 13,000 followers just from TikTok pushing out my profile while I was live. And I'm like are you kidding me? It's just some like wow out and yeah, and so you know, you get on like, TikTok discord and everybody's talking about like, you know, dude, I went live and you know I blew up or I'm blowing up and so if you go live consistently that's so huge. If people want no specifics, I would try to dedicate at least 30 minutes to an hour a day. If you can focus on one TikTok and you give that time. I just connect with people and talk with people. Yeah, that's a huge one man. So I think that all kinds of answers to your question, man.

Matt: So I just feel like a camera back here. Oh, all right. Sorry, we're back. Yeah, I'm not sure what's going on with my camera. But if I go in and out I'm still totally here. I just don't know exactly what's going on. But what I wanted to say about that life piece is absolutely yes. 100% There are like multiple different TikTokers in our community that absolutely will not only just blow up their channel, but specifically what they'll do. If they'll create a piece of content or two pieces of content that day, go live later that night talking about that piece content. And they'll drop that content and say, I'm going live later tonight, though, drop those pieces of content, they'll say I'm going live later tonight to talk to this, follow me to follow me so you get alerted when I go live or whatever. But they'll be they'll actually, they'll generate way more leads and sales in any niche that they're in, whether it's coaching, consulting, whatever, we we have a girl in our community who's doing Relationship Coaching, whatever it is, and they'll generate way more leads and sales than the average tick talker who's out there and it's like, well, why can't I make any sales when they go live? They just like people underestimate the power of going live like it's a little mini webinar and you build trust in a way that you can't build trust just by watching videos. It's not possible.

Dominic: Dude, it's it's a it's a whole other world man raised so if anyone's listening, which many of you are literally you can't the fact that the fact that you can just talk and how you can be a real human being you know as since 2020 and everybody has been locked away and like you know, and just that being in the digital age with everybody having a face on their phones, we as human beings we crave that interaction so when you can have that one on one and just be real and get away from the the social media where everything's going to be perfect you just be real so many people crave that and so when you give them that by just having conversation by laughing by telling jokes by just you know, saying Hey, how you doing man and just giving them like value? Dude, it creates this trust value. unlike anything then people start like wow, you notice me and we can have it it's crazy man. It's just like it's a whole other world man. It's like you're giving value without even trying you know, because people like Enjoy your and your lives. Matt: And they'll just watch you. You know I want to add what you're saying where this is also really important guys, there's another nugget. Nobody really talks about dropping the nuggets, man. 

Dominic: Yeah, I wouldn't do it for free. So people were saying well at the new TikToking they include a CTA? Well what they don't tell you is most people just like oh will follow me for more follow follow follow follow like guys, I'm telling you now that's not good enough if you if I'm watching something you just tell me go follow up as a viewer that's not enough incentive for me to really you got to give me specifics for example, follow my channel more for how to grow your Tiktok follow my channel more if you want to gain 1000 followers in 30 days follow my Tiktok for more if you want to gain $100 a day give me specific because those trigger see the thing with the thing with marketing and selling is there's all those subconscious neuroscience little like triggers, you know, and there's specific things you can dig into that automatically trigger the subconscious that you're like, oh, wow, yeah, I want to learn that wow, that's interesting. Because if you just say follow me everybody says that, you know what's the like, what are you going to offer that Joe Blow isn't? You know, there's no incentive so if you've given specifics, or motorcycles for example, follow me if you want to learn how to repair a Harley Davidson follow me if you want to see me ride my bike down Highway 84 you know what I mean? Just Just write something very specific, and everybody can be different. But all CTAs are vital. A perfect example with my fact videos, I said the comment below which disturbs you, and I get so many comments being like, oh, what this fact that this back bothers. Now, would I want a really good engagement? Can I not have the CTA? Yeah, probably. But you know, I want to make sure that that is definitely there. Like I don't want to miss anything and add to the CTA part, the hook in the beginning is also important. If you just start the video off just going on. You got to be like, here's how to make $100 a day. Here's how to fix a swimming pool when it's 100 degrees outside. You know, you have to be something outrageous that's gonna be like okay, go on, you know? Yeah, create some sort of ridiculous talk, say something outrageous, do something outrageous, just for this first two seconds, man that that captures me and, and, you know, making cuts often every comes up. If you're just kind of doing a DIY video but just kind of doing like an actual, a more original style video, which a lot of us are going to be doing. I'm sure many of us are also in the online or make money online niche you know, we're helping people out by learning stuff like that too. You know, making cuts, often talking, adding captions to your video. This is all very important stuff guys adding trending sounds to your video and then taking the volume of it pulling it all the way down to zero. So that way it's not blaring in the background, but it's still it's up visits and yeah, guys, I mean, it's just when you learn these little tidbits you're like wow, I never thought of this stuff before.

Matt: It's the power man. That's the path you just dropped like 25 gold nuggets right there. Forget about one you just dropped like 25 gold nuggets. But the one I really feel like you hit on is because I've done so much research and we go through some of this stuff in the decade of the day when we unpack TikTok and stuff like that. But we like the whole entire algorithm when it comes to video creation. Like, like, in any niche that's educational. So if you're trying to sell any sort of digital product, typically that's going to be an educational style course. Like whether that's dog training, whether that's how to play tennis, whether that's how to shoot hoops. Like, I'm just obviously at a park and I'm sitting here and there's people playing tennis, you know how to hit how to hit a backhand, like Serena Williams, you know, or unpacking Serena Williams back end, step one, blah, blah, blah, notice her first foot placement. Step two, notice our grip on the on the racket, you kind of would look in, you know, quick view into racket, stuff like that, people are going to look into that, and suddenly, boom, you're gonna be freaking right into the ticket, you're gonna be right into tennis. TikTok, right, like, you're gonna immediately launch into tennis stick Doc, everybody who watches instructional videos on how to play better tennis is going to be watching your video. And then suddenly, you're going to start building this audience, and then you can do it. But the key is that little hook, like you said at the beginning, and then you get into the short little bite size clips, boom, boom, boom, boom, you can do this in any niche. In particular, we've seen people do that in the make money online niche very successfully. Spencer mega is a great example of that Calvin hills, an incredible example of that. You mentioned him earlier. But yeah, I've seen Yeah, I've seen people do this in every freaking niche people in, there's this past week, on the decade in the daddy of an example, we unpacked a little bit about this guy who does. Dog Training is one of the most famous TikTokers on YouTube on dog training. And he sets up his videos with that. And then we went into, you know, his little YouTube strategy, we saw that, you know, when you google search something on YouTube, or on Google, he's got videos that pop up that he's out on his youtube since 2013, with millions of views, and it still comes up on the first page of Google, but maybe tic tocs, he sets them all up with that short little intro thing they talked about. And then step one, do this. Step two, don't do this. Because your dog's gonna freak out. Step three, don't do this. Because your dog's gonna jump and bark and bite somebody. And then he gives just a call to action, I have an awesome, I have an awesome course. There's a link in my bio that teaches all of this and more specific to old dogs beyond all this stuff, go to the link in my bio and purchase the course. And he's, it's insane how large this dude's brand is. But he's built for himself a whole movement on not miniature. It's a massive online Empire with the exact strategy that you just said, it's so powerful.

Dominic: Yeah, and Calvin Hill is like, kind of the first ones to like, prefer me to kind of put that the marketing aspect to it where I'm like, yeah, I'm like, this is all my lunch. I knew, but I'm like, yeah, it makes sense. Oh, yeah. So if you guys are wondering out there, how can I do a TikTok and make income from it? Like how, you know, is the creator fund relevant? It is, but here's the thing with the creator fund, or the creator fund you everything you make a day, it's not like Google AdSense, where they're like, Alright, you know, here's your niche. And here's the X amount you're going to earn per 1000 views like this is set in stone. Nature's gonna drive us to the TikTok crater. It's like, you know, they say it's based on views. But it's also some engagements based on niche, they don't give you that format. So they're like, Oh, this day, you earn a couple of dollars this day, you earned 20. I mean, there's no, you have no idea what's going to happen. And it's nice little side change, but it's nothing like an actual income, you know, Unless Unless you could survive up like 200 bucks a month, which, and there's some of you who can, but if you're like, Okay, why don't you know, I want to create actual, like, passive income, I want to build a list, here's exactly what to do. Okay, check this out. So you can start a brand new tic tock, right. And here's what you could do, guys, you go to your edit profile, you make it a business account. This is because you can add a link and you could do two options. You can go the free route, which is basically not having a domain and you'd use a you can use several different What do they call that? They're like, you click the link in the responses. Yeah, again, I'm not gonna name names. Yeah, I'm not gonna name names here. But you guys, you guys go and find out. But there's a couple big ones I use. In fact, I use one of my profile, but what I would recommend you doing in the future is actually

Matt: We can name this fine, like, Okay, this one? Yeah, yeah, we can. Link tree link tree is a good one. Yeah, yeah. I would rather give those out to people so that they know you know where to look and stuff, beacons, beacons is a great one. If you're looking for something to put a link in your bio, that's, that's awesome, it's great. 

Dominic: You can kind of customize that you can put as many links as you want, you can and you can make them like move and vibrance Stop. So, you know, at the end of my video, I'm like, if you want to grow your tech talk and create a passive income, and learn how I went from zero to $300,000, in 30 days, click the link in my bio and download my free ebook. And people are like, wait, really, so they click the beacons that page like, and there it is vibrating, you know, create a passive income and, you know, gain this many followers, and this amount of times, they click on, they're taken to my landing page. So you guys want to build a landing page attack, your beacons that page, you just start funneling free traffic man. It's like, well, that's not gonna work. Well, here's the thing. Because you know, as we all know, the list, his list is so powerful. So you kind of want to use what you can use your tech talk to either promote affiliate offers, or you can use that to capture leads, and then you know, have a follow up sequence to have a bunch of products in there while giving them value. So you can give them value within your tic tocs, you can do it within your follow up list. But that's a great way that I'm finding to build a list is just, you know, put a TikTok out there to get 10,000 views, and I know X amount of them are going to convert, because TikTok is doing all the heavy lifting for me. So I pointed to my follow up page, they go in, or let's say for example, you're like, well, I don't want to do a landing page right now. Maybe I just want to make some quick bucks with affiliate marketing, you can do that. So let's say for example, you're in the dog niche, right? And you're like, Okay, well, I have pictures of my dog, like how do I make money you can, you can literally take a video like, you know, lately, spot hasn't really been eating his food very well. So, you know, we change that Legendary dog food, and his behavior has just been through the roof, you show him like running around, you're like, if you want to try legendary dog food, go check it out my bio, like it works for spot, you can go check it out, too. And in your bio, you would have an affiliate link right over to legendary or deal. Yeah, the Legendary dog food, you know, as an example. You wouldn't have to sell them. You could just say, Look, here's the results I got, if you're curious about it, and automatically you're building that trust, because you're not shoving it in their face. You're not saying this by this, you're saying hey, here's what worked for me, you can try to. And naturally, you'd have that curiosity. Yeah. And those are just some examples, man, you don't need a million followers to make money. You can be doing it. Like Calvin Hill said, Man, if you have even under $1,000 you could be making money. You know, just by giving them the right content and pointing in the right direction. It's incredible.

Matt: It is incredible. Oh, my gosh, I could freaking Yeah, I feel like both of us could just rant about this for days.

Dominic: I do want to say one thing. Here's one little thing. And yeah, this isn't my I even I struggle with so every single niche is kind of like, oh, why can't you make 1000 bucks real quick see, like an initial like mine? It can be really hard to monetize like, yeah, I can make one of the crater funds. But, for example, you know, this is, again, you guys want to hear this because not every niche is going to have a specific pain point, right? Sometimes you may have a niche that's more entertainment based like mine. In that case, Chuck, all right. Well, you know, you got to stay, take a step back, and that you kind of got to apply generality. niches, you know, like, maybe, you know, make money with TikTok, grow on TikTok, kind of shoot on a wider net. But if you're in a specific niche, like dogs, or maybe motorcycles, or I don't know, house repairs, then you can get really nitty gritty and give your audience exactly what they want. But if you're in a large niche, like let's say, like, while I'm in the comedy nature, or lip sync, or dance videos, or I just give my political opinions, that can be kind of harder to monetize, but you still can, you can still build a list, you still find general things that would apply to your audience. You know, for example, like, you know, if you're on the ticker, and this is important, guys, if you're on the TIC Tock platform, and you're like, well, let's say I'm, let's say I'm in comedy, like, and I could sell myself, but what else can I What else can I offer? We're on the platform, what can you offer that'll help other tick knockers, I'm sure other tick doctors would like to know how to grow TikTok, I'm sure other tech doctors would like to know how they can earn passive income, you know, you're not going to get everybody but you're going to get a few. And so I'm like, Well, once you kind of get enough of an audience in that niche, kind of like I have that you can kind of start to leverage that and be like, well, that's okay. If only you know, X amount, you know, click and follow through, because I have such a following now that you didn't make that happen. So yeah, and just know that, you know, it's work in progress, and you're not going to go from zero to a million in a day. You know, I've been doing this now for three months. And it's, you know, it's been a slow burn, you know, some days I don't really post much at all on Sundays, not to post like, four times a day. 

Matt: You know, it's an algorithm that is changing, too. But everything stays the course. A man you give it what it wants, and it will give you everything you need.

I never thought in a million years I would hear somebody say it's been a slow burn, while they've got 700,000 followers on Jake dock in three months.

Dominic: Well, I think as people they have this expectation that I'm gonna blow up, I'm gonna get a million bucks. That doesn't happen. I may be less your Charlie denuvo you know, like that. That's not going to happen. Yeah, yeah. You may have days we only make, you know, like $1,000 a day or $200 in a day. And then you'll have days where you get like, 10,000 a day, you know, it's just, that's what I mean by slow burn, you know, and not every day's going to be a boom. So you kind of got to have that. For and not to get disappointed and beat down the new removed record, I'm going to quit. Because if I had that mentality, I wouldn't have even done it, you know, but I'm like, you know what, this is a long term game. You know, that's fine. I'm gonna do our man a year from now with this, you know, and then I could use that to do anything, I can funnel traffic anywhere I want. And so, initially, I made this YouTube to funnel traffic to YouTube. Then that becomes a whole other thing. And I'm like, Well, now I can have way more followers on here than any other channel. So like, I could just utilize this, you know, so.

Matt: So what's the plan? I mean, what's the honor thing about stories where you merge? Will you do anything like that? Will you? What, what have you been thinking through for the long term plan?

Dominic: Well, like I was telling you guys, and this is important. So if you're gonna have a Tiktok, this applies to me to where you can get to kind of brand yourself. And even if you're doing stuff like Calvin Hill, you're like, hey, I want to teach you how to grow passive income, you're branding yourself. So in order to respond to that for a long term thing, you can end up doing merch down the road, once you get a following, you could do a merge with Teespring. That's very easy to set up. So that's why I'm gonna be huge. As well as just you need to be selling courses, definitely building a landing page. For No, I'm doing like kind of like the dark, strange paranormal and scary stories, I could still build a following from people were like, hey, even though I have 700,000, I'm sure there's at least 10,000 knew that, hey, maybe you won't agree with tik tok quickly, like I did, go ahead and check the link in my bio. So definitely building a list of my long term game, and just teaching people how to make passive income on TikTok. And so the important tip for you guys to I think this is very underlooked is at first I was like, man, because my honesty doesn't have a pain point. What do I sell them? I don't know what to do. So I'm like, okay, what's the number one thing to do? And a lot of people don't understand this, go and look at what other big creators in your niche are doing? Are they? Are they advertising? product service? Or are they just throwing out apps? I didn't really find much with my niche. Some people were saying, hey, go download this app, but do that. And so I said, Okay, so people are stepping back and kind of just going for a general stab at the whole, just, hey, try this out. And so I'm like, Okay, well, if that's the case, I'm going to speak to my tech talkers directly and be like, well, you have a TikTok you wanna grow on TikTok? And so, you know, yeah. I know, the illness can be slow, but

Matt: It's okay. You know, so yeah. But it's another asset, you know, what I'm saying it's another asset, and it's big, it's a huge revenue driver, even current day stats tell us that. And it's the ability to launch and relaunch and especially if you know how to do limited releases, type things and do really good launches, you can monetize that thing over and over and over again. That's cool. I really liked that strategy. I think that that's smart. I think that with a little bit of critical thinking, and a little bit of strategy and a little bit of, you know, just, you know, strategic thinking, I think that that's a great way for you to build that growth that keeps it going. And also, you know, I think the really cool part about that, too, is like having grown something in a niche like that. And just grown a huge channel, it gives you so much credibility, which is which is huge given that, you know, if you want to suggest to other people like hey, here's some tips and strategies, or Heck, I mean, you know, we have a course that's 15 second free leads, but someday, you could freakin create your own course about TikTok and give it away as a free front end or create a one page PDF. Here's my exact content strategy. Here's what I do. Here's what I do. Here's what I do. There's just yeah, there's so many freaking endless things. But anyways, dude, thank you so much for coming on. I was watching the comments. And I don't again, sorry about my video. It's just, it seems chaotic or something. I don't know. I've never had this happen on stream air. But I was in the comments. And I can tell people or people are commenting things like, Hey, I'm going to rewatch this I'm taking notes and there's so many good gold nuggets coming out of this, I'm gonna actually rewatch this so it's really clear to me that you came with some huge gold nuggets to drop and I appreciate that a lot. And I know our community does too. And I just think I'll keep growing and keep going with these channels. And what I love to do is have you on again, maybe in a couple months or something check in 6090 days. And and and just in case we have a lineup for this. That's a long way out. But just in case, feel free to reach back out to us just like you did before. For anybody who's watching the show, if you're out there getting results, do exactly as he did, which is to actually just freaking reach out messages and be like hey, here's the results I've got so far. You know, I'd love to come on wake up legendary we can three on the show. I mean we've got a really long lineup of people but we would love to get new people, new voices, new faces. It's awesome just to see real people. You know he's out in the middle of nowhere in Washington State and he's just open up the phone and hop on stream yard and share TikTok gold nuggets. So thanks so much. We loved having you on. I loved having you on. Everybody here seems to love to have you and help or anytime you want to pop back on, send us a message. We'd love to have you back. 

Dominic: Fantastic, man. Yeah, well, let's you for the next 30, 60, 90 days and maybe in September. I would love to show people the results that you know, keep coming and how I can leverage that further.

Matt: Awesome, man. Appreciate it. 

Dominic: Appreciate it, guys. Thank you so much. Take it easy.

Matt: Okay, guys. 

Below is the transcription for Tuesday's episode:

Dave: What's going on, my friends, this is Dave Sharpe, Welcome to Wake Up Legendary, and for those of you who may be wondering well what do I do after one, two, three or 18 years. Inside of a job or career and all of a sudden, bam. Overnight, the same thing happened to my stepfather. He worked for Sears, for decades, and all the sudden rug got pulled out from under him, bam, gone. didn't I mean totally unexpected. Right. So I think a lot of you guys are going to be able to take a lot away from that, from this particular conversation because we just all went through something to where the rug got pulled out from under us right. We all just go through something that is called 2020. Okay. And on top of just there being what we went through there was also other things that made it more challenging in many of you guys may be feeling like you're starting over on what do you do, right, so let's have that conversation amongst other things, please everybody in the comments help me welcome to the show. Rob What's up buddy.

Rob: Thanks for having me. 

Dave: You're welcome and your affiliate army, right. There you go brother I see you have a little dart board there as well is that, is that a hobby or is that just hanging on the wall for art?

Rob: It used to be a hard hobby, now, now it's just TikTok art.

Dave: Okay, my dad used to play darts growing up he had, you know he was, he was a dart thrower,

Rob: Any sport where you can hold a beer. I'm good at it.

Dave: All right, so, so tell us about this 18 year losing the job and how you got started online,

Rob: Especially when you get Employee of the Year like two years before then. And basically, being in the IT department. You got to expect it at some point, the whole division got let go. I was 15 years old. So, not understanding at the time that all the certifications and the training, and I was doing Incident, Problem and Change Management at the time that all of that didn't mean a whole lot once you went back on the market if 50 years old they take a look at you be like little old their AI chip. So, at the same time, it's also at that time it was 16 years as a single dad. So there was no other income, there were no other options. Well, it took about five months to get back to work again. And Dave the new job 30% Cotton pay, because I told him the first thing that came my way. Okay, I'm not gonna work there. Sure, but when it's not for you. It's for somebody else. Yeah, so I got back and got my finances back together after five months of pain. First thing I did was join Legendary through Brian, of course, I think he brings in everybody just about. And then from there in October, it's just been meeting up with other people within Legendary getting everything together and just working as a team to make this happen.

Dave: Yeah, well that's cool man, I'm so you just kind of fumbled upon it were you like on TikTok were you on YouTube, were you on Facebook like what was, Where did you see Brian and some of his marketing.

Rob: So I'd seen a few of course. Then I saw Brian's and then finally I was like you know what, it's tough. So, I'm gonna jump in.

Dave: Had you ever done any online marketing affiliate marketing, any, Any drop shipping anything like that before? 

Rob: Nothing before. So you went straight from the cubicle basically kind of cubicle life corporate America. Yeah, maybe you weren't in a cubicle, but you get what I'm saying to be a kind of entrepreneurship, which has no walls No limits. No, I mean just, you're kind of, there's no direction and a sense I mean there is right because that's kind of what our community provides and what our platform provides, but it's a very different dynamic in my opinion, to go from employee to entrepreneur would you agree. Yes, yes, disagree, by the way, I don't care I want you to disagree. It's fine if you disagree with it.

Rob: The mindset is completely different. When, when you're working at a job, everything is managed by. If you're not lucky you have a manager, and if you're lucky, you have a leader. Most people have managers, and it's just time management for them they don't, they don't really care about a whole lot. Yeah, you meet a leader, and your life gets exponentially better, but in affiliate marketing, you need to become the leader, because if you're the manager and you're just time management, yourself, you're gonna hate your boss, and that's never a good thing. You're the boss. 

Dave: Oh well, said my friend. 

Rob: So the first thing I tell everybody is. You have to figure out how to fix yourself to break away from the previous for me, the longer you're doing like the longer you are alive, the harder this can be for you, because you've been, I've been through the system. I spent 50 years 52 years at the time I threw the system. The only thing that's really saved me is, I've got the 30 years of IT Helpdesk. And being an incident and problem manager. I have the mindset that when I'm at work eight hours a day. When you come to talk to me, it's not good, like you're not coming to talk to me because things are sunshine and happiness, your systems are broken. We have to fix them. We have to find out what broke, figure out a workaround, or fix it permanently. And that's the same thing when you're trying to do affiliate marketing, every day, they're going to be problems and every day you have to treat those problems, as if there is a workaround, or a permanent solution. And yeah, if you can do that. You've got it made.

Dave: Well, you're, you're essentially describing somebody who's solution oriented versus somebody who's problem oriented and this is this is this is common and you can kind of, you can, you can absolutely look at others and kind of tell how they think. But it's more difficult sometimes to diagnose ourselves right, am I up in Maya, because we all want to think highly of ourselves, but the truth is that oftentimes we have a hard time seeing solutions, finding solutions, and getting out of the problem. one of the things that that I've been sort of trained to do a lot from recovery like 12 step recovery stuff was to get into the solution, get into the solution, get into the solution, because for a long time in my life I lived in the problem, right, and I thought that the solution to the problem was, was, I don't know get high, get drunk, escape. You know what I mean, like, numb pain, whatever, right. And I think that's, that's a pretty common thing with a lot of people in the world right ? It's kind of like we use a lot of things as escapism. But in entrepreneurship, it's a sobering reality, pun intended sobering reality and if we want to be successful, we must remain sober, to stay present and try to find solutions versus, I think, I think in entrepreneurship. A lot of times we use other things as escapism like we get into. Actually, I saw one of your TikTok stories where you talk about shiny object syndrome. That's a form of escapism, right, because instead of staying with the problem in getting into the solution in overcoming the challenge we use the scroll on Facebook, we get into other people's rabbit holes, the YouTube rabbit hole, we just say screw it and go grab a 12 pack or we jump to the next guru goblin opportunity whatever and think that's going to be the Holy Grail, when really it's just an element of escapism. So, how do you feel about staying the course, and getting into the solution. When, when, shiny object Syndrome and using other opportunities and jumping from thing to thing that form of escapism is so common in this industry.

Rob: So, it’s right there on the T shirt. It's right there in the Facebook group, legendary has Facebook groups, full of people, and I created a Facebook group that mirrors your Facebook group, give her, maybe minus 5000 or so people, but it's the same basic setup to where I would go into the legendary Facebook group, I would research, my issues. There's not a single person that hasn't had the same issue that you're having right now. And if you treat that Facebook group like it's a job, you will be able to get through some of the things that the people that are ignoring those that have come before you have already told you what to do when you face this issue. And when I created my Facebook group, my Facebook group was just, I only created that, because I had seven people from legendary Facebook group, we all got together and decided that we were going to do this together we're going to follow each other around, we're going to share, comment and like each others. We're doing tic tac toe. So we're gonna follow each other around and create the Facebook group so that we could post our content right into discussion. And yeah, that would give us ideas on what others think. And my best two ideas that I've ever had, came from legendary marketer Preston McLean. He posted a random TikTok about, if you could do anything. Pick any subject in any field and I will find an affiliate link for you. And I was like, that sounds like something I might want to do, as to copy or model that, but instead, it clicked off an idea in my head after watching it, and next thing you know I was off to the races having a great time, and he's gonna come to me in the future for a favor and I'm going to grant him that fate.

Dave: So, No, that's awesome and I mean, you're you're not ashamed of modeling success I mean and I love that because you're so many people I think get overwhelmed with the idea that they have to reinvent the wheel, and it's just kind of like, well, legendary has a big Facebook group that provides a community feel and keeps people together, Maybe I should create a Facebook group and Oh, lo and behold, six months later you got 5000 people and, you know, you know, kind of, you know people who get together in joint venture, well gosh, you know, they, I see collaborations between big marketers and they're doing launches and other things. How can I duplicate that ? Let me get seven road dogs here who were in the early stages of their business and say hey let's lock arms and comment on each other's stuff. And so the content that I created I got six comments on it, right, I got, I got some yeah I got likes you know I got I'm getting a little bit of momentum, that would have, what a wonderful, beautiful idea, and in a very quick way to get into the solution I applaud you for that. 

Rob: It pushes you through, like, you'll see every affiliate marketer out there, talk about the valley of despair. And that's where the shiny object syndrome comes into being. You start off and everything's wonderful gets a little harder and you're like whoa, then it gets really hard, and you stop what you're doing and you pick something else. But if you have other people within the Facebook group that you can talk to, they can drag you kicking and screaming through that valley of despair and get you to the other side, so that you can then have the success that you wanted to have in the first book.

Dave: Sure. No, nothing like a support group, nothing like being locked arms with 2, 3, 4, 10 people. It can be a small group and I can, I can attest to that in any area of your life but particularly in business, in the early stages of your business. It is so beneficial to have a little team that has an agreement with each other that we're going to hold each other accountable give feedback, like and comment on each other's content or ads give feedback on what each other's doing share ideas with each other, and you can have a little Whatsapp group you can have a text chat, you can have a Facebook group that's just for you guys. I mean, there's so many you can have weekly zoom meetings, you can have FaceTime sessions you can have Skype sessions with each other. I mean, there is an unlimited and abundant amount of ways for you to communicate and stay engaged with people that are completely free by the way, are totally free, I think you can sign up for a Zoom account for free and have a couple of people on a meeting or something or up to 100 I'm not sure.

Rob: So I do Facebook rooms Monday, Wednesday and Friday, Sunday from 7pm until 10pm. It's the Facebook room is free inside the Facebook group, and we just sit down we share a screen, I, I go back to my Help Desk roots, and I sit down and like if you're stuck with the AWeber account or no matter what it is, we share a screen and we just start walking through it, or we just sit there and chat for an hour. 

Dave: That's cool, bro. That's really cool dude. So you're taking time to say you're a single dad. Yeah. Okay, so instead of sitting in front of the tube or drinking a 12 pack or whatever, right. You're sitting, I mean, maybe you're having a 12 pack I don't know, it sounded like you enjoy your beer there along with your sporting activities. So maybe you are having a 12 pack or a couple of beers right, just sitting on the instead of just though, being a couch potato, right, you're, you're using your time to mastermind in to learn, but also to be a value to others three days a week. That means you still have four nights of tea or to yourself. I think some of us, it's just, you know, when you think about it at first you're like wow he three days a week for up to three hours at a time, but it's like, but what else, like if this is what I want, if this is my goal to build a business, to build an audience to build trust and value in the marketplace. That still leaves me with four.

Rob: I tell the people I talk to all the time. This is also selfish, for me, I've learned as much if not more, talking to 78 Different people over the course of the weeks, then they learn talking to me now agreed, I will take what I've learned from helping the one person, and just regurgitate it to the next person that gives me the same question, I seem like a genius, but during the course of all of these conversations. I'm absorbing everybody's input.

Dave: And you're learning how to teach and you're getting comfortable answering questions right you're getting comfortable and through, I mean you may have already been but I'm speaking to those of you who are listening who are like, well I don't have any help this experience I don't have any leadership experience I don't have any. Okay, where do you think you're gonna get it from. Where do you think you think it's just magically downloaded into your brain ? Do you think I was just born with it? Rob was just born with it. No, this is the perfect opportunity. Warren Buffett said you can multiply your income by a minimum of 50% by working and focusing on one skill that's communication. I think that's a conservative, a conservative prediction gave me this coming from a guy who I value what he says. I just think about what he says. And he's and he's always very conservative with his suggestions in his wisdom. So where better, how better. What better opportunity. Then, in, not a professional setting doesn't need to be corporately, you don't need to put on a suit and tie, you could do it in your underwear if you wanted for God's sakes, to just sit down in a Facebook group on a live or a zoom on a live, and just give value just help people with the things that t you and Rob here's something I want you to speak on just for a moment. So often, I think people overlook some of the things that they know because they, they, they don't realize how valuable those simple little things like you just said, setting up an autoresponder. If you know how to set up an order autoresponder, my friends, you could build an entire business out of just that one piece of knowledge, going to other entrepreneurs or marketers or even businesses insane, do you use email marketing. And if you don't, I have a simple service where I help you set up your email marketing and show you how to start getting leads and broadcasting those people that could apply to restaurants. Every restaurant should be collecting emails and sending out daily deals. Every plumbing company, every construction roofie. Now, this is not a core thing that we teach, which is kind of a local kind of marketing agency stuff like that, but it's just something that if you know how to do it. It's a valuable thing to other people, and I'm just using that example because that's what you just used was setting up an autoresponder. But Rob, how much do you think people underestimate what they're learning here and what they're practicing and how valuable that could be to the other people in the practice they could get by just helping people. 

Rob: I'm older, so I go into Napoleon Hill, and as my, my Facebook group is called a F for affiliate mastermind and the mastermind comes from Napoleon Hill, one of his principles. But I think that a lot of people, even so if you look up SMART goals on the internet, it says, You need to be specific, it needs to be measurable, it needs to be attainable. And then the next one is, is it realistic and I'm like no, no, that's the same thing as attainable. So, I replaced realistic with return. What are you going to give back in return? And that is the key right there to success. I do that three nights a week. And again, when you talk about modeling. Let's talk about Legendary. So when you started Legendary. You had a goal, you wrote down your goals, you had definite monetary and everything else that you wanted to reach, then you had to map out how you're going to get there, what you were going to give back in return to get there, and that is the key, and I'm looking around right now, and this is one of them. There are dozens and dozens of things that Legendary gives back in the Facebook group and the advisors, and all the videos I must have watched 92 videos, and my first year is my first few months, all these weekly webinars. And I believe you had growing pains and what December in January, where you found out you were giving so much back that you couldn't keep up with the demand. And if you're going to have pains. Those are the best paints to have. And I'm trying to have. Those are the things I want to have. So a lot of this is all you have to do is be a week ahead. I think Matt, that was one of my best videos. All you have to do is be a chapter for a week ahead of the person that just went through, you will help them, and you're good to go. That's all you need to know about some of my YouTube videos. They say, day one, I set up TikTok, did this, this is how I set up my things. Day two was working on my Facebook days three video, and I just went through the process, I didn't know what to do. So I just showed people what I was doing while I was doing it, and then video number eight, describes how I had messed up Facebook and had to restart. Yeah, and it worked.

Dave: Yeah, now dude it's it's so true man the one chapter ahead thing and here's another thing that I'll drop on all of you, you know, nearly 200 people listening and 1000s that are going to hear this, this replay in the future lean in on this one because this is, this is a gold. This is a gold boulder. When you realize that 99% of people are either starting or looking to start over. You realize that the simplest things that you could give somebody to where you could help them get a result with something simple, will elevate your brand and elevate your mark your value in the marketplace more than any complicated thing that you could ever teach or do. And I constantly have to reel myself back in from over complicating things or things that are too advanced. Because, 99% of people don't need that right now. 99% of people need or are in that just getting started or starting over phase of their business. And so, is there certainly a place for me to deliver more advanced tactics and strategies. Yeah, and I mean sometimes I do it right here on the, on the wakeup show depending on what we're talking about something that might apply to somebody who's building a small double six figure business, like the idea that I've seen so many affiliates over the years who get to six figures for example, in kind of earnings or revenue to where they're making six figures per year, and now all of a sudden they, they stop what they're doing and go, promoting other things and doing other things and, and I've seen more people ruin their business that way because they just stopped doing what is working, like what got them to their to where they're at right now that would be more of an advanced kind of level concept, but most people are in that, that that larger bucket to where what they need and what they want is something simple that can help them just move the needle that day, that they can see a result with that they can wrap their head around, and I don't know who it was that said this, whether it was Einstein or one of these kind of famous people who we've taken quotes from but they said something to the effect of like brilliance is not taking something simple and making it complicated it's taking something complicated and making it simple. And so I think that, to your point, a lot of times we overcomplicate things, and we think that we need to have the whole book of knowledge before we can start giving back and adding value to the marketplace. When really, just as you said, or as Matt said being one step ahead. It's even more relatable, and it's even more effective because you're so new and you're so fresh that you have the experience of jebra wood as well and doing it yourself. And so somebody who's been in the game for 10 years, I feel like I'm a senior. I'm like an Oji in the game and, and sometimes I forget some of the, like what it's like to set up an autoresponder right you know what I mean. So I gotta I gotta, I gotta work hard to keep it simple, and to stay in that type of information that's relevant to that 99% of people, and not make it too complicated. And so that's a fascinating thing right here's somebody who's got 10 years plus in the game, and I have, I have to work to keep things simple and explain things and make things simple. Keep things to where people can understand them. Robert, I'm not sure what comes up for you if anything as I'm talking about this but I just, I'm trying to give people hope and inspiration, based on your amazing story and what you're doing, that no matter where you're at, particularly in the beginning, that you're where you're at, is extremely useful for somebody else, you're probably, you're probably undervaluing, the impact that you, you have, if you just, if you can find the courage, and you can take the risk to put yourself out there and begin being of service to people. 

Rob: Yeah, and again I go back. I always go back to the Facebook group. You live and breathe with the people that you're going through the course now with. So, age does matter. In the beginning, when you're going through things everybody's having the same problems in the same areas at the same time, it doesn't matter your sex, where you're from. It doesn't matter what color you are, it doesn't matter what language that you speak, every single person that I talked to, they get stuck in the same place, whether they're from India, South Africa, or jersey. Everybody gets stuck in the same places, but a lot of it's IT related, where they get stuck, and that's why I say live and breathe in the Facebook group where you'll network, make friends, answer questions, get questions answered for you. And the whole point of the community is to be part of the community. If you skim over that part. You're gonna get what you get.

Dave: Yeah. And part of, Part of what I just also want to say just to help everybody also understand where the responsibility needs to fall. You have to take responsibility to make these connections yourself, okay, you can't rely on other people to make these connections for you, and, and even as your Legendary it's a great idea I saw somebody, you know, I've heard this in the past. Nobody's been upset or anything that we don't kind of organize groups because we've certainly thought of it, but ultimately at the end of the day, it has to fall on the shoulders of of you guys who have to take responsibility to lock arms and be the leader in a sense and say hey I'm forming a group or a pod or I'd like to have some kind of road dogs to lock arms with you, you can't wait for me to come along and invite you, if something happened for yourself what Rob is describing here about having a few partners and kind of accountability, people in your corner. I invite all of you guys to step up and be the one to form that group, don't wait for it to be formed for you don't wait for somebody to invite you to one, right, because then we get back into our kind of our younger kind of childlike self like hoping that we get picked for the basketball team, you know like out on the court where we get picked last for the dodgeball ball team and. And we feel smaller we know you all are adults, you have to step into your leader role your leader mindset and if this sounds like something that you want to do that be the leader who forms and invites other people to run with you don't wait for it to fall in your lap, Rob, any words or response to that.

Rob: So when I was in the Facebook group, I reached out to 12 people initially, the 12 disciples, people because we were all in the October timeframe, and up to 12 people I reached out to. I told him, Hey, how about we get together, we help each other out. We like to share and comment on each other's, whatever it is if you do Facebook, YouTube, I don't care if the 12 people I reached out to 10 jumped at the opportunity. and 10 jumped. And they were like, Oh yeah, man, what, first they were like, Okay, what are you talking about, can you explain this again is really explained real quick so there's not a whole lot to it. For me, or 999 a month, no for. It's just a, you reach out to 12 people, you're going to get seven to 10 people. If in your range, that is dying to be part of a team.

Dave: Yeah. Yeah. So, um, transition a little bit to kind of your, your different offers and stuff so you're obviously kind of teaching affiliate marketing and helping people with affiliate marketing their affiliate marketing businesses which is cool but you're also doing some cryptocurrency stuff and you're, you're kind of taking your, your ability to share information, share value into the crypto space also potentially doing some, some affiliate offers in the in the crypto space. Is that right?

Rob: Yeah. And again, this is what that's what I got from Preston McLean when he was like well if you could affiliate marketing for anything. Yeah. Would it be. Yeah, I was like, Well, I'm, I'm new to crypto. So let me take a look at it, and next thing you know I realized that the exchange that I'm using as an affiliate link, the bot, the artificial intelligent bots that I use, they have an affiliate link, the legend, the ledger hardware wallets have an affiliate link, it's all built in for you,

hopefully not any other cryptocurrency Ponzi schemes that popped up right. All I had to do was show people, again, it's always the same thing, show people what you're doing. And then if they're interested in it, they will click on your link. Look at what's going on, and they'll either gonna follow you or not bother. The only difference was. Wow, the difference, since it was all exciting and new. Yeah, yeah I was averaging three to 400 people a day, jumping in and following and I was like I think I could get used to this, I like this, but it all comes down to, again, if you pick something that you're going to do anyway, and something that you enjoy, right, not a single person was to come join, you would still enjoy doing. Right. It's not going to happen because you enjoy doing something, and you're sharing your experience. People are going to come. If you're sharing your excitement in your, in your adding value through teaching them and showing them stuff people are gonna pay attention. 

Dave: Yeah. Yeah, so the other thing that I want to point out which I have, I have another coaching client who's doing cryptocurrency stuff, and, you know, like I'm not a crypto guy, like I made 20,000 or so from Bitcoin back in 2017 it was literally the most stressful money I've ever made in my life. You know what I mean. Like if I think about like the amount of stress compared to the amount of profit, it just wasn't worth it to me I'd rather just put my, my investments in more passive stuff, but if I wanted to, like, if I wanted, if I was looking for a hot market to get to do affiliate marketing in and just if I wanted to only do affiliate marketing in it, and I was looking for a hot market cryptocurrency would absolutely be one of them, right, you look at the trends, people all over the world are interested in crypto, it's a huge FOMO thing, people have a fear of missing out like they think that this is kind of the, you know the next.com boom or whatever it is for many people right there's a lot of people were making a lot of money in crypto. I'm not a fan because I don't think there's potential. I'm a fan because I am not a fan because of me. It's not crypto, it's me, right, I don't want to be checking my thing every two seconds and they're doing okay and you're doing. Exactly, exactly. Dude, you also know my lane. So I have my primary business and then I have, you know, investments in real estate, those are where I invest my money. But, but, you know, if I was looking at hey what's a hot niche, and I was passionate about crypto and if I was just looking for a hot niche crypto is like an example everybody if you guys are like, when we talk about picking a niche. That's an example of a super hot niche. And as you were talking about Rob, if you can, if you pick a niche and you say cryptocurrency affiliate programs in Google. Man, you, you would be overwhelmed by the amount of, um, you could also go to any site, any popular site, and you could just go to the bottom of their website, and you could see. Do they have to check this out, so I just typed in one super quick, let me share my screen real quick just to kind of show you guys how easy this is. So, if I typed in Coinbase, for example, right, so here I am on Coinbase Coinbase is the app that pretty much is the biggest kind of, I wouldn't call it an exchange but I would call it a wallet that you could buy cryptocurrency in, and you can store your cryptocurrency in Coinbase, you know, they're they're bringing more coins in as well that you can buy like Dogecoin and different stuff but anyways, I joined 50 similar people on Coinbase, they went public, it's a pretty big exchanges, but this is kind of like, this is probably the most popular well known, like wallet slash not really exchange but where you can buy crypto. So, what the hell, how can I do affiliate marketing with Coinbase? Well, all I gotta do is scroll down to the bottom of the site. Okay, and let me look here. I can even go Command F, and I could type in. I could type in an affiliate and say oh wait, there's. Oh, there it is right there, look at that. Look at that. There it is right there. Okay so I could click on become a coin base affiliate Rob in this beautiful thing, dude. I just pulled this up in two seconds it's like become an affiliate promote coin base earn commissions, right and then it gives you like information about their, their, their, their program a couple of details and then you click on become an affiliate, and there's probably some sort of an application process or something like that. Yep, you apply here or whatever, and 50% of the order sale amount. That seems pretty significant.

Rob: I might have to switch over, I'm only I know we're at your boy right only getting 20 I feel I'm feeling cheated. Well, hold on a second. So, zero. I feel like I'm bypassing myself but you could type in beer on that thing and they'll be an affiliate link at the bottom. So there's an affiliate link for, if you type in affiliates for beer. You will find 20 different affiliates for the micro breweries, by all the different types. Yeah, you can't name anything that doesn't have an affiliate link that goes with it.

Dave: It's crazy bro micromatic affiliate program 10% Commission's 90 Day cookie 10% A lot of these are probably like physical products so there may be there's, there's, there's less of a profit margin to be able to pay a commission bottle keeper affiliate program. Who knows what the hell that is right but anyways. Yeah No, dude, it's cool as hell right that you can craft a beer club affiliate program. I saw a beer bong. What's that one, beer, beer, or beer bomb calm. Here's the affiliate program for beer bong. We're the only drinking novelty company that makes majority of the products in the US,

Rob: People using that you might not get a lot of returns. Go for it.

Dave: Now look at this dude, look at this like all these all these beer bongs. Oh this is a badass man, I don't drink so I'm not into a lot of this, but if you're a drinker, dude. Like, there's this guy on, on, on Tik Tok.  Yeah so this, this cat right here. Alright, check this out. This guy right here he's got 9.9 million followers, basically what he's doing is he's always drinking now he's, he's kind of almost got a Dan Bilzerian vibe. At this point, but like he's always got a goose with them. and, and, and he's always drinking some beer, like here he is with a dad like us scientists. Here he is with his dad. Yeah, there's like he's always drinking with his, with his family, like, even his grandma. He gets his grandma out there and they and they drink but anyways. Here's a dude who, nothing about any business stuff, nothing about any, he just havin fun. He's getting his dad and his grandma to come on and drink, and he's got this duck that he's always like doing kind of silly shit like this like he's got the duck inside of the grocery store without a shirt, you know what I mean, just being just being you know being hilarious, you know what I mean, this guy is probably making so much money, now he's, he's, He's promoting his, his website, which has merged. Right. But if this guy, if this guy would, would, would make some affiliate links in promotion, find a beer bomb company to promote based on his stuff with all these followers. Dude, he would be making hundreds of $1,000 in a month in affiliate commissions in its entire channel. We're having a blast, bro. Just having fun. You know what I mean. And I look at, look at this one right here, like here's his dad like he's got his dad, and he's got the beard well. Look at this shit. Can you see that we can see it? And then there's this mob freak it out I mean look at this dude, I mean it's just, it's just, it's just that video right there had 11 million views on, you know what I mean. So if you guys are wondering, you know, what are some examples of some niches and I give you credit for this Rob because you, you brought up the drinking thing in it's just, it's here's his grandma dude. 

Rob: When we talk about what you are going to give back, what are you going to return. He's giving you that pure entertainment.

Dave: Yeah. Look, drink in his hand, his grandma. Yeah. Grandma getting drunk dude, you know what I mean, it's just unbelievable man and he could be over here on this we're balling affiliate program thing. So, a lot of you, a lot of you guys are like, you know, having a hard time kind of, I don't know, trying to, I don't know I think I think some people take take themselves too seriously, I think, I think some people, you know we have a hard time kind of branching out and getting creative, but just in five minutes there based on you, talking about drinking, throwing darts at the beginning and it's just, and then mentioning the beer affiliate program. We found some ideas that got the juices flowing that any one of you could go and build a business in that niche or at least a side hustle, like a sub niche just having fun with that. It just blows my mind.

Rob: I guess, to be Debbie downer here for moving this in a little bit, but I talk to beginners all the time. And the first thing I tell them is, don't worry about your funnel, and don't worry about your email responder, you need to go do what you're going to do. I'm eight months in, I still use Legendary’s back office Legendary autoresponders, because I don't want to do it. It's not, that's not the area where I feel like I need to be to make what I'm trying to make. I want to be the one making upfront stuff. Yeah, more content because I only do content I don't do sales, so I have to do content to stay relevant. So I left, and I got third years of it. And I, I teach people how to use builders on how to use AWeber, how to use Get Response how I can. I teach everybody else that wants to do it, how to do it. I've become an expert, and literally all, but I'll use them. My back office does what my back office was to do, and I work in the front office.

Dave: Well bro you're, you're, you. That's a great point, you realize the idea of the mechanics and the dynamics that was probably the simplest explanation of what I mean by that, because the mechanics are the tip of the iceberg. Sure, they're part of the business, but are they the big ones? Are they the largest part of the business? No they're not. They are simply the tip of the iceberg that everybody sees and thinks, Well, my whole business is me setting up a funnel and an autoresponder, that's the business. And so they spend all this time setting up those couple little pieces of software, and then they say, whoo. My business is running. And then it's like, Wait, hold on a second, nobody's coming to the funnel, nobody's Wait, what Hold up, wait, is this a scam. Hold on a second is this does this even work right and it's like, well, yes, and that was the tip of the iceberg. There's the dynamics which is all of this other stuff, the messaging, the, the content creation and audience building. You know the fishing formula which I teach in the blueprints, which is picking your target customer, you know, finding out where they hang out, creating bait to get them chumming the waters to get them to come to the boat bait to get them to buy, right, and then second helpings third helpings. What are all the boxes that I need to check to bring people to me but then also move them through the process. That's the part of the iceberg that a lot of people never see. And you're brilliant for steak for kind of focusing on the real income producing activities, Rob, because so many people get bogged down with that tech, and at the end of the day, it's the least important, it's not not important. It's just the least, it's actually the least important part of this business.

Rob: I believe you have a video about the affiliate graveyard, and one of those gravestones, has to do with tech debt, has to deal with people getting stuck trying to create all the technical stuff. Yeah, they get stuck, they flounder, they take two weeks off, they come back, they try to work it some more, they take two weeks off, they come back and then they never come back. Whereas, Maybe not do the tech stuff. I mean, we were talking earlier about, just find something that you know how to do and do it. That's how fiber came into existence. It's just simple little things that people do. And for me, I'll spend $20 To save a week's worth of my time. And it's the same thing for a lot of people if you're working a full time job, like I coach softball, I work full time, and I'm going to college with my two daughters, they're all, they're all three of us go into college at the same time. So, yeah, I still spend 567 hours a day doing this, but I'm lucky where I can jump in and out of this while doing the 95. When I'm on board meeting the day, if I am. And I don't have any input so I shift over to the other laptop. And while I got the headphones on I'm going I'm doing, then go back to the meeting, don't tell you

right now it's just us here. One of the things that, that you guys could do, right, if, if you had some virtual assistant or something or you hired somebody like that is just say hey watch these videos, man, I just bought this course watch these videos, right, and and and set this up, you know what I mean. I mean there's just no rules, you know, to this game about what you can do, you have to be creative. And if you want to be the CEO of your business. How does a CEO, there's been many things that I've bought courses, things like that in the past that I say I get somebody who works with me for me, an assistant, something like that and I say through this, and, and set this up. I watched a YouTuber, he went through three assistants, trying to do it, but he ended up. All he does is make the video. And at the end he walks out, and that's it. Everything else is taken care of by his virtual assistant, like you said, it took him three tries to find just the right one. But now all he does is walk in, does video walks out, goes back to his life. Everything else is taken care of. Yeah, but again I say in the beginning. Your focus should be on meeting people, being in the Facebook group, working together as a team, even if, like, I know Amanda. Amanda has been here. I was in Amanda's TikToks before she got on Legendary and was on this side of the screen, and you could see it in her face. The moment she was doing her TikTok, you could see it in her face. She was going to be a rock star. And it's the same with, say, Cynthia Marie. Anthony Torres. He looks like a movie star that's just doing affiliate marketing to figure out how to do it next month. And you watch some of these people and it's just their week, those, this is my group. James Liddell, the hardest working man in affiliate marketing, got it down in Florida, if you watch, find your way videos, find your way one TikTok videos. He always does videos from the beach in Florida. He's already got half of what we want, just with the view. And we all got together and we all decided to do this and once you make it to say month eight. You feel like you're getting into the groove at that point, you've got past the little hump. And now you're getting into a groove, the people that are still with you, not everybody will be with you. But if you're in a group, you gotta, you got to let the load that fish on the outside edge is gonna get picked off. So, I'm having a great time with the people that I grabbed from the Facebook group, the Legendary, and they're still around, we still are eight months later, we're still in each other's content.

Dave: No, it's awesome dude, I was, you really got me with that affiliate marketing graveyard thing, you know, what happens is that, that a lot of people end up, you know, falling in that affiliate marketing graveyard, you know, and, and that can consist of lots of different, lots of different graves, you know those graves could be those graves could be, you know, technical stuff, you know, autoresponders, as you said, it could be funnels. It could be. It could be money, limiting beliefs around the kind of money and success. It can be the fear of stepping out of your comfort zone. There's so many different, there's so many different, quote unquote, you know, graves that are, are, are kind of dug, because they, you know, because people just, you know, typically fall in these kinds of graves that, that, that, that unfortunately and not to be, not to be too morbid here but there's tons of other bodies already in, and it's, it's, it's, it's usually things that are somewhat simple that we find a way to overcomplicate, you know ourselves because we like to do that as human beings. And, you know or we or we just or we just are trying to do this alone, and that can be difficult as well as you say that the fish on the outside of the school gets picked off, you know.

Rob: Well, one of the ways to not fall into one of the graves in the graveyard is to take the time to watch the video that shows you where the graves are. If that's all you have to do. It's a lot easier to stay above ground. If you know where the pitfalls are located, and for some reason, all of these videos that are there, they show you what's coming. Yeah, it's not a suspense thriller, they show you the end of the movie first, and then they take you through it.

Dave: Yeah, no I totally agree with that man and and I can't tell you how many days, I, I get questions from people. You know, it's funny. You talking about this affiliate marketing graveyard, You know, we've been running this, this, this legendary marketers club for a couple of years, and if. right into our back office, and you go to, you go to the marketers club right we've been doing these live training as well there's 123 live training replays. But it's interesting. The first one right there. The first one, you know, is the affiliate marketing graveyard.

I've been through 92 Yeah, do you for some reason you have a few more links than I do, but I've been through a lot of them

Dave: Yeah we've discontinued products and stuff like that. So yeah I got but anyways yeah Matt does a brilliant, brilliant overview of that, and again this was something that he did back in 2019, and it's the first replay there but he just, he, it's so, it's such a powerful example, as he draws it out because he literally walks you through all of the things that we've seen, 1000s and 1000s and 1000s of times over the course of Matt nice combined 20 years in this industry. And, and so I think it's really empowering for any one of you to kind of watch that and realize what Rob You said a moment ago. What you mean is hours and 1000s of people have dealt with before you, and it's just not new, there's a solution for it, it's not something that's earth shattering that we can't solve that we can't help you with or that you can overcome. It's literally something that everybody has to go through. And it's crazy because you wouldn't believe Rob the amount of people that we track that will buy for example the challenge and not go through, or will buy the blueprints and not go through the training. I mean, it's just, if you just spend a couple of days of your life to just go through it and then to revisit it every couple of months. Man, it's just, it's life changing, but we get high off of the purchase, right, and then we don't, the follow through is not there. 

Rob: After 2020 and 2021. Everybody should have seen everything that's on Netflix by now. So, you have the time to go through some of these. I've used up prime, I've used them all up. So, these are the next videos to go to. 

Dave: Yeah, well, brother. Thanks for an awesome hour line hour long chat, you guys can check out Rob on TikTok. Here we've got his Tiktok handle up there is his affiliate army Facebook group. The guy is clearly, you know, somebody that you that you want to have in your corner, and yet another yet another yet another awesome example, right, of somebody in this community somebody inside of our community here that in the names that you listed off, I don't even know who they are, Rob like those people I've yet to meet them I've yet to even hear of them, I mean because the amount of people here that come through our stuff and are going and taking in, put it in into action is just honestly it's the overwhelming, \

Rob: They're the ones that kept me going

Dave: It’s hard to keep up with. It's hard to keep up with, if somebody was sitting on based on your experience here at Legendary somebody was sitting on a checkout page are kind of in the comments and watching this and on the fence about going all in and if they, if what they could learn here and the people that they could meet here could change their life really changed the trajectory of their life, what would you say to that person based on your experience?

Rob: Not going back Never going back Never going back. I will never have a single income ever again. That's all you need to know. Do you want a single point of failure, or would you rather have multiple income streams. And if you're with. number one, good luck, I've been there. I mean that's why old people come back and tell you, you might not want to do this. 

Dave: Yeah. Yeah for real man. 

Rob: Never going back, no lies detected in that statement. 

Dave: Well, Brother, listen, It's a fantastic day, I know you've probably got 14 meetings here to do and then plus all your other stuff that you're doing so have fun with that. Be Legendary, stay Legendary my friend, please do it on your journey. And I appreciate the conversation. This was amazing. 

Rob: Appreciate it. 

Dave: All right, Rob see you buddy out. Alright guys, there it is. Whoop, there it is. Hey, another, another fantastic example of what's possible. I'm somebody who just, I don't know, kind of had their back against the wall, sort of similar to what I said yesterday when you remove the plan B, you know, and you're, you're, you know, you're sort of left with Okay What now, you can do amazing things, you know when you, when you fully commit and apply yourself to what you're doing, you know, and step in and take a risk of being that leader. First leading your own life and then leading others. It's amazing where you can go and what you can do, and that's a great example. Rob this morning with his story and experience I appreciate him for sharing that with us if you guys want to get a text message reminder about this show every morning on your phone text WUL The letters WUL to 8132968553 Again, that's 813-296-8553 Get the hell out of here. Have a fantastic day. We'll see you guys back here tomorrow, Peace.

Over 80% of advertisers and publishers have switched to affiliate marketing in the last year. If you're ready to elevate your income, you're likely exploring marketing courses.

Becoming a successful affiliate marketer means investing in the best courses. Learn everything you need to know about the SAS affiliate marketing course and why it's right for you.

Everything You Need to Know About the SAS Affiliate Marketing Course

As far as affiliate marketing courses go, SAS is one of the most popular. SAS, or Super Affiliate System, offers a comprehensive course. As a legitimate, reliable program with clear processes, you will learn the essentials of marketing directly.

The course covers six weeks with 50 hours of training videos. These videos are in English, but subtitle options in German, Spanish, French, and Portuguese.

Each part of the SAS program is broken down into microtasks so you can take as many breaks as needed. If you're working on building passive income, you'll benefit from this kind of flexibility.

Before you get started, there's a welcome unit to guide you through the program. You'll discover how the course works, what it includes, and the basic benefits of using the program.

Basics like goalsetting and support resources are covered. The rest of the units are divided by week, which is broken down for you below.

Week 1: System Setup

The first unit of this direct marketing system teaches you all about setting up your affiliate network. It highlights the use of Google, Facebook, and Youtube ads. It also highlights website and presale page setup.

It's important to learn about website hosting before you invest in paid ad campaigns. Once you have the site and system set up, the system guides you through different paid ad setups.

Week 2: Google Ads Setup

This unit covers the basics of Google Ads but doesn't go into extreme detail. You'll discover how to setup up campaigns based on keyword search. Then, the unit teaches device and location targeting.

You'll also learn about ad split testing. Unlike other MLM companies' affiliate courses, SAS doesn't cover keyword match types. It also leaves out auto versus manual bidding on ads.

SAS leaves out defining what negative keywords are and their impact on Google Ads. Earnings per click aren't included in this unit either.

Although these details are excluded, you still learn essential information for paid Google Ads. The simplicity of the unit ensures you won't be overwhelmed with excessive information.

Week 3: Youtube Ads Setup

After learning about Google Ads, this affiliate marketing course guides you through every part of Youtube ad campaigns. Youtube runs on Google Ads so that you can extend your marketing efforts there.

This unit discusses channel and ad setup. It also explains why you should exclude mobile targeting for your direct marketing efforts. And, you'll learn common mistakes to avoid when advertising on the platform.

Week 4: Advanced Ad Tactics

Once you make it through the first three weeks of the program, you'll learn more advanced information. This should give you enough time to use Google and Youtube ads, so you're familiar with the basics.

This unit covers tacts for Facebook, which has stringent rules and policies for paid ads. Here's an overview of each microtask within the unit:

• Common Facebook ad mistakes
• Staying compliant with Facebook's rules and policies
• Breaking through overcluttered newsfeeds
• Advertising to people's inner motivations
• “Hacking” peoples' trust
• Creating profitable, engaging headlines

Each of these segments teaches you how to leverage excellent copywriting without overdoing it. Staying compliant on Facebook is easy—once you know what rules to follow. As a novice affiliate marketer, you'll soon appreciate the value of compelling copy.

This unit doesn't teach you copywriting hacks specifically. But fortunately for you, there are tons of free, high-quality copywriting courses available.

Week 5: Presell Pages and Scaling

Moving into the fifth week of the course, you'll learn about preselling pages, something any MLM company uses. As you grow in experience, you'll need to scale up your presell pages, too.

This unit covers split testing each of your presell pages. You'll learn how to avoid common mistakes, too. Then, it addresses the basics of scaling up and how to bump up your payouts.

Once you're confident in your direct marketing abilities, you can start scaling up your affiliate campaigns. One great feature of the SAS affiliate program is its inclusion of preselling page templates. (That's an invaluable resource, especially if you lack the time or skill for web design.)

This section reveals the big moment and strategy for internet marketers' financial success. It reveals the “secret” of leading traffic to sales pages to bump revenue.

Week 6: Product Selection

The final week of this affiliate marketing course ties together everything you've learned. No matter where you are in confidence and ability, you've got to apply everything you learn at some point.

Once you make it past basic and advanced ad tactics, it's time to choose what you're selling. Product selection is all about picking a niche you feel comfortable in.

Once you have a product selected, you'll discover Clickbank offers. You'll even learn how to find offers on other affiliate networks. And, most importantly, you'll learn which mistakes to avoid when choosing offers.

Legendary Marketer Is Here to Support Your Business Success

Whether you need support in finding the best affiliate marketing course, a community, or a coach, we're here for you. We only share the most reliable resources to boost your passive income and business endeavors.

In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.

Have you been approached by a friend or someone you know to join their SeneGence team? You might be considering selling lipsticks, skincare, makeup, and other beauty products to make some extra money on the side.

Yet, you're probably wondering if SeneGence is a reliable MLM company that will help you start building an income. There are tons of different MLM companies out there that are simply looking for people to shill their products.

Be sure to keep reading for our complete SeneGence review and see if this is a beauty MLM company worth spending your time and effort on.

What is SeneGence?

SeneGence is an MLM company that has been in business for over twenty years. You might think that this makes the company legit as most MLM companies only last about one to three years.

Their slogan, “Products & Career opportunity that work,” helps to empower the people buying and selling their beauty products.

They started with selling lipsticks but have now expanded to broaden the cosmetics they sell. You'll find that the merchandise they sell ranges from makeup to skincare, even anti-aging products.

Products are sold in Australia, Canada, Indonesia, Mexico, New Zealand, Poland, Switzerland, the United Kingdom, and the United States.

Are the Products Worth It?

If you're thinking of joining an MLM company, you'll want to do some investigation into the products you'll be selling. After all, if you're trying to sell to your friends and family, making sure that these are products you can stand behind is crucial.

Unfortunately, a major issue with SeneGence is that their products do not have good ingredients. In their lipsticks, you can find Propylene Glycol and Parabens, which can cause harm to your skin. Many people have reported tingling or burning sensations when using SeneGence products.

Who would want to sell or use products that can cause irritation?

If you want to dive deeper into product research, you can check out the reviews left by real customers. While there are good reviews, you'll see that SeneGence does not work well for many people.

Joining SeneGence as a Seller

Joining direct marketing companies can still have some sense of appeal since you feel like you can become successful at being your own boss. If you're wondering how you can join SeneGence, you're going to have to find someone to sponsor you. Your sponsor is someone that already works for the company and sells products.

Just like an MLM company, you'll need to spend money before you can even get started. Starter kits right now cost $65 but are valued at $131. Your distributor kit includes a guide to help you get started, checklists, beauty books, and testers. You'll also get a website so you can start selling products online.

You can even upgrade your starter kit so that you can get more products to show for demonstration. By having more products to demonstrate, it could be easier to help sell products to potential customers. If you're looking to have access to more of SeneGence products, you could be looking at paying $1,000+ for the ultimate starter pack.

Don't forget you will also need to pay a monthly fee to keep selling SeneGence. That means you'll always be paying the company money and trying to make it back in the process.

Selling SeneGence Products

When it comes to selling for SeneGence, you'll find that it is a very basic formula. You will sell the products and receive a commission. Unlike a lot of other MLM companies that offer tons of random bonuses for doing certain things each month.

The commissions received on products can be anywhere from 25% to 100% on products you purchase. The more products you sell, the more commission you will make.

Many people that work with SeneGence have found out it is better to have the products readily available to potential customers as they will make more money. Yet, that means more money out of your pocket. You also need to think of the drawbacks if you aren't able to sell certain products that you've already purchased.

There are ways for customers to purchase through your website, but you'll find that your commissions won't be as high when customers buy products this way.

Making money by selling SeneGence isn't impossible, yet it is going to take a lot of time and dedication. You'll also need to know a lot of people who are interested in makeup and skincare.

Recruiting New Members to Join SeneGence

One thing you need to know about SeneGence is that it is a multi-level marketing company meaning there are different levels that you need to go through to make more money.

One way that you can grow within the company to receive a higher income is by recruiting new members to join SeneGence. You'll become their sponsor and earn commissions each time they sell products.

The more people you can recruit to sell SeneGence, the more money you will make. You'll even be offered bonuses when you've reached a certain number of distributors and sales.

Yet, what happens when you run out of friends and family to sell products or recruit? One way that many people find success when joining an MLM company is through social media. Building a social media account, whether it is on Instagram, Facebook, or another platform, can help you expand your audience and find potential customers and distributors that want to join your ranks.

SeneGence Review: Should You Join?

The bottom line, if you're deciding between joining SeneGence or not, is that it probably isn't worth it. The company itself is legit, yet it is going to be difficult to keep up with finding new distributors and selling products.

Using our SeneGence review, you can see the pros and cons of working for an MLM company and decide for yourself. You might be spending more money and time than what you can make from working with the company.

In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.

You've probably heard of NXIVM because it's made major headlines recently. It inspired productions like the Vow, Seduced: Inside the NXIVM Cult, and others.

But, how did NXIVM fail as an MLM company? What happened? Let's go through what NXIVM was, and what caused its downfall.

Keep reading to find out what you should know.

What Was NXIVM?

NXIVM was a multilevel marketing company, founded by Keith Raniere. He had previously started several pyramid schemes, including Consumers’ Buyline Inc and National Health Network, but none of them succeeded. He had previously been involved in multi-level marketing businesses such as Amway.

Raniere eventually stumbled on the idea for NXIVM, which provided executive success programs to entrepreneurs and the elite. The program was founded in 1990, as the Executive Success Program. NXIVM was a self-improvement program, that meant to help people achieve their goals and overcome their fears, among other goals.

How Did NXIVM Work?

Many members were recruited into these programs, and people gave large amounts of money to support NXIVM and allow it to expand. Because the group was invitation-only, it gave off a feeling of exclusivity that allowed it to attract more people. Once a person began taking courses, they would recruit their friends or influential people they knew to take courses as well.

The more classes you took as a part of NXIVM, the further you moved up in their rankings. The group distributed different colored sashes, based on the level you achieved at the company.

You could also get stripes between sashes, as you would as a child taking karate classes. The levels possible were student, coach, proctor, senior proctor, counselor, and senior counselor.

Of course, you had to pay to take the classes, which is a major part of how NXIVM made its money.

NXIVM also offered intensive programs, which could last five days, eleven days, a week, or two weeks. At these programs, days would last around 13 hours each day. NXIVM classes were held all over North America, including in various different cities in Mexico and Canada.

As people went through the program, they would be able to coach other people below them in the hierarchy — for a price, of course.

That makes it distinct from more successful multi-level-marketing companies, such as Tupperware, which recruit anyone regardless of their status and use affiliate marketing to produce more awareness of their products.

How Did NXIVM Fail?

NXIVM's problems weren't so much based on its business plan. NXIVM has powerful financial backers such as Seagram's heiresses Clare and Sara Bronfman. In fact, NXIVM probably would have lasted much longer, if it hadn't been for its major criminal and legal issues.

NXIVM is actually rather unique when it comes to multi-level marketing disasters — to put it bluntly, most MLM companies aren't also sex cults. Within NXIVM, there was a secret, exclusive sub-organization called DOS (otherwise known as the Vow) that only young women were inducted into.

Members of DOS were abused by NXIVM's leadership, which ultimately lead to NXIVM'S downfall. To put it bluntly, many members were coerced into sexual relations with Keith Raniere and/or other members of NXIVM's leadership.

DOS was just one of the sub-organizations of NXIVM. There were also men's-specific groups, groups for yoga, and the like. DOS was notable for the abusive conduct it entailed, which has been detailed in various articles, documentaries, and court documents.

Lessons to Learn From NXIVM

The main lesson people should learn from NXIVM is pretty obvious: don't start a sex cult within your multi-level marketing business. While you may want to work with people from other countries, it's important not to commit visa fraud in order to do so.

However, there are other lessons you can learn from NXIVM which may be more applicable. Casting a wide net and allowing lots of different people to be a part of your business tends to be a more sustainable business model, in the long run.

Professional image production was an important part of NXIVM. But, you need the substance to back up the style. Make sure that you always have a strong business plan when you're putting together your business, with backup options should you run into any problems.

NXIVM also used various forms of immigration fraud to subvert the laws and manipulate its members. While that may be a good way to cut costs, it's certainly very illegal to lie on the visa paperwork. So, no matter how much you want to save money, you'll probably want to stay away from committing crimes.

Where Is NXIVM Today?

NXIVM founder Keith Raniere, along with members Allison Mack, Nancy Salzman, Clare Bronfman, Kathy Russell, and Lauren Salzman, were all charged with crimes in association with their NXIVM involvement.

In October of 2020, Raniere was sentenced to life in prison for sex trafficking, conspiracy, and other charges. Clare Bronfman was sentenced to six years and nine months in prison for her crimes. Other members have pleaded guilty and are currently waiting for sentencing.

While some members of NXIVM remain, the group has mostly disintegrated, and its major financial and multi-level marketing activities have ended.

How Did NXIVM Fail as an MLM Company? Now You Know

Clearly, NXIVM had some major issues that caused it to fail as an MLM company. But, it still works as a great cautionary tale when you're trying to get your own business off the ground.

In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe, welcome, welcome, welcome to Legendary Marketer in our Wake Up Legendary show, this morning we have a fun and interesting gentlemen, we're going to be talking to from Oklahoma. Okay, and I'm excited to hear Brett's story and how he's been achieving the results that he's achieving and learn everything that we can from him so Brett, what's going on my man welcome to the show.

Brett: Hey Dave, thanks. I'm honored to be here, it's certainly my pleasure.

Dave: Hey man, I, I'm honored to have you man, so you're, you've got a lot of interesting cool things about you. You're, were a general manager for a large electronics retailer founding partner and a fishing tackle business. And also, you're an avid vintage Volkswagen enthusiast Right, absolutely no other car. Wow, so how many, how many Volkswagens Do you have, so is that like Like, like, buses, is that like bugs, are those the main ones that you're enthusiastic about?

Brett:  I've owned all of them except for the Froilan which is like a little pantry truck and a fastback. I've never had a fastback Volkswagen but I've had buses, bugs. You know, I've had a lot of them. I just it's just a hobby of mine. I love them.

Dave: It's interesting when you get into the hobby. I would say that I've started my first hobby, just recently with watches. Are you, are you a watch guy at all?

Brett: No, but I have a buddy that is like a watch fanatic and that's all he talks about.

So it's just weird how you, I don't know man, I guess. Personally I've never, and this is kind of weird to say, I've never really had a hobby before. It's always been, because I can't really call my business a hobby because it's been a business, right, I played sports when I was young, but for the last kind of 10 years, I've really just worked, you know, and I feel like I'm just kind of getting to this place in life to where I'm starting to kind of enjoy things that are just related to building a business, or having a family, and, and, in watches is kind of my, my first kind of real I would say real serious hobby so when did you, I'm just curious, when did you get started as a, as a with Volkswagens as your hobby, look around like what age and what got you started in that just just a nutshell and then we'll get into the marketing stuff, yeah sure I was 1978. I got my first Beatle. That started it, it was a crazy girl where I was growing up, from Southern California. Yeah. And so all my buddies had bugs or buses or whatever and just bled from one thing and all of a sudden I found myself just obsessing over the whole vintage course in the early 70s, or late 70s It hadn't been done back then. It was just Volkswagen but now of course vintage and I love you know the community that are with vintage Volkswagens. I'm in many groups on Facebook, which helps me with my business that I'm doing now. So yeah, that's great.

Dave: Well awesome so, how did you find us? And what brought you online, and tell us a little bit about how you got started in the nutshell version of your story.

Brett: Sure. Mine's probably a typical story where you know you work long, hard hours. As a general manager electronics company I was responsible for upwards of 200 people, millions of dollars in merchandise customers you know the whole thing. My time wasn't really my own and although that's my choice you know I was, I had a company efficient company as you mentioned, and that's still going, and it does really well today it's just, you know, it's just not a big company and makes enough money for my partner so he he's young, he's doing, he's a face company. And it wasn't until 2014 that I just found out that I was on the wrong track for my life and what I wanted to achieve for me and my family. We had a tragic event happen at one of my locations and the way my company handled it was just wasn't good. And so that started me like, what, what do I need to do to get out of this, and spend more time with my family and I did a number of things with regards to the internet you know early on, doing a blog and trying social media just nothing really worked. I didn't really dedicate enough time to it. Yeah. And then I just remember waking up last year one day and said you know what, enough is enough, I've got to, I got to change or it's gonna put me in my grave, and that's when I found Legendary through. Oh, he's a pastor. 

Dave: Jake? 

Bett: Yes, yes. And I just like the way he delivered his comments and how he spoke to the opportunity and I jumped on board underneath his links and fortune to do so. However, 2020 had other plans for me. It was a difficult year, to say the least. I was fortunate though that we didn't lose anybody in our family due to pandemic, but both my father and my oldest son, were in the hospital almost back to back, my dad had a heart attack, and my oldest son had a TBI that we were dealing with a military traffic accident actually, while in the military. So that derailed my plans. And so everything went to the sideline until I walked away from my job. In April of this year, I just left. I turned my keys instead of done, focused, I focused on doing this. I believed in myself and fortunately I had a great platform to help me with that. And I was amazed at the response when you start talking about opportunity. And it's just been a blessing ever since.

Dave: So that was April and you've kind of been. It would say that you're. There's no turning back now?

Brett: Oh I’m committed 100,000% And I'm not, there is no, no, No more salary for me it's going to be me making my own way. And it's just, it's just a good feeling, you know, I mean I felt good guys it's an honorable thing to have a job obviously you know you provide for your family, it's a good thing. But there is no feeling, at least to me, like Friday morning that you get that, you know, the email that was coming to you. And, and that you did that, you, you created that source of income and it's such a. It's almost elation kind of a feeling, you know,

Dave: Yeah, I mean that's I was, I just kicked off another training for our blueprint clients and I said, I mentioned my first check, which was, you know that I had earned basically as an entrepreneur, and it came from a company that I was associated or an affiliate for, and it was for $2.50, but the way that I reacted to that check you would have thought it was like five.

Brett: Yeah absolutely whenever sent I think my first one was like $2.80 cent one and I feel you man that was. That's right, exactly how I felt.

Dave: Yeah, like I can do this. Sure, right, it becomes real, it's it's it's real and then you. Then, it was a physical check that came in the mail. I had to actually take it to the bank and deposit it just to make sure that it was, It was real, it was an actual check and they took it. And I was like, Hey, we're good, you know, $2 into the bank, investing back into my business. So I did the same thing, I, I, I didn't turn in my keys and quit my job but I did kind of say, I'm done with construction. My dad and I were working together kind of going from job to job as sort of independent contractors and I just kinda was like, I'm done. You know, I'm just going to focus 100% I'm not gonna focus on getting any more jobs doing any more jobs, I'm done. I'm just gonna focus 100% on this, and it was scary, and it was probably much more scary for you being so close to, I would think retirement and, and, and, I don't know if you gave up anything but my question is, is, is, I can't recommend that people do that because that's not, that's that wouldn't be a responsible thing for me to do an honorable job, but it is an honorable thing to have a job, and I also believe that how you do one thing is how you do everything so if you're, if you're, if you're really, you know, if you're really kind of just dropping the ball at your job it's not likely that you're going to step into your own business and just start crushing it. So I would say that before you quit if any of you guys are considering quitting. Make sure you know, kind of, kind of evaluate yourself or have somebody else, others evaluate you to say where really am I am I do I got potential does this company want to promote me? Have I climbed a ladder as high as I can go like am I crushing it or am I just barely getting by. Am I quitting before they fire me? But I do want to ask you, do you think that kind of cutting the umbilical cord cutting the anchor right so now all of a sudden you have to make it to the other side of the ocean. Do you think that sort of, I guess, eliminating your backup plan did something to mentally in was a catalyst for you to start getting bigger results in your business.

Brett: I think that's absolutely true. And that's the reason why I walked away and you're right I don't recommend it. Even on my social media I tell people I don't recommend you, you do what I did, it was a drastic measure. Yeah. And I just had to do it though, I mean I felt that I wasn't given the time to do what I wanted to achieve outside of work with my quote unquote side hustle.  And you know, I haven't been full with my money. I've stuck it away and my whole plan was to listen. I'm going to give this thing a shot, turn my keys in my plan to tap into my 401k Until I, you know, as a cushion. Until I achieved three months away from it I'm three months into it almost and I haven't had to one time, because of the opportunity that, that you and your company has provided me, and it is. That is just a good feeling. I talked about new regulations. You know I didn't have to tap into that at all I just, I'm able to get income that I needed to make for my family and it's just been awesome.

Dave: Yeah. I would also, I would also say, I'm going to ask you this too but I can certainly say living below your means, is incredibly important for the first. While in your business. I know, I know I just mentioned, a watch hobby. Well, I can tell you that there was, there was, there was nine years of this business to where I didn't really buy anything. I bought a house from my family and I had some nice cars. I did have a watch or two along the way, I'm not saying that I didn't have a watch I remember buying my first Rolex down in St. Thomas in 2013 or something. But I wasn't collecting you know what I mean like I was, I wasn't, I wasn't going out and spending silly money on stuff and going out to dinner all the time and buying the most expensive car and remodeling my house and all this kind of stuff like I wasn't. I was living below my means and I really realized how much I was living below my means. Looking back on it. You said you stash somewhere, can you just you, obviously you've been somewhat smart with your, with your money, Can you talk to you from your perspective, some advice for, for early entrepreneurs about actually think about money and how to what is what is being smart with money, especially early in a business mean to you.

Brett: Well you have to understand what the long game is right. If you live for today and today only that could get you in trouble down the road. And I, how can I, you know, it's just knowing what particularly having a younger family I'm an older man with a younger family. You know that kind of helped me make the decisions I made. I left the military when I was 35, and didn't have a penny saved to my name. And I met my wife 25 years ago my current wife 25 years ago and she's helped me really think about our futures you know I had someone I felt that my future is with and she is my soulmate and, yeah, so her and I together really without her probably wouldn't be where I am today because the support that she offers like conversations and having like said I have, I have four or five children, my older sons married, have three children still here at the house, and you know we're looking out for their future and the only way to do that is make sure that we were financially. Steady. Yeah. How old are your kids? I have a 29 year old, and a 17 year old. She'll be 17 on the Fourth of July, and then a 15 year old and a 13 year old.

Dave: Okay, so you don't have, you don't have super young kids?

Brett: No No No

Dave: Okay, I was like holy shit because I feel tired, you know, and, and I'm looking at you like do you have young kids do I need to stop complaining?

Brett: No, I remember the day that we didn't have to buy any more diapers, it was like Yeah, yeah, but no they're not. They're not that young. Okay. All right, good. So back to complaining again. You maximize if you have the opportunity, what if you have a matching fund and 401k Wherever you're working right now is something that I took advantage of to maximize what we did without like you said, You did without your hobbies for so long. I did the same thing. I could have owned multiple Volkswagens. Instead I chose to buy, Volkswagen, you know, lithographs and little key chains and if you look behind me you might even see a couple of little toy buses up there on my bookshelf.

Dave: You know a toy bus is a much smarter decision. Right. 

Brett: Oh, I absolutely want one too.

Dave: I have a 21 year old and he wants to get a bus and wants to drive it around the country and all that so it's kind of cool.

Brett: That's good. So, you, you're now kind of into action mode your marketing, you've been at this now for a few months you're getting results you're spending a lot of time, I guess on TikTok, is that right is that you have a couple of other platforms and channels but you seem to be, you're on Facebook, you're on YouTube, but, but you also are on TikTok. Can you talk us through a little bit about kind of what you've been doing that's been getting you some of the best results, honest and transparent, not pretending to be something I'm not, you know, at least I tried to think as to why I'm counting for us. You know I can't, I can't help how people perceive me but I tried to be as transparent and honest as I can. I think that helps. Tick tock, she certainly was a game changer. You know, I think that's been talked about and talked about and talked about, you know, and I think it's just scratching the surface truthfully. And I am expanding into the other platforms, you know here lately it's been YouTube. I'm really diving into YouTube and starting to work that angle. I feel like I've got a really good handle on TikTok. I'm into organic growth and Jonathan Montoya has been a huge influence on that. Another legendary marketer has had a lot of success and, Yeah.

Dave: And it's just started out here start Jonathan started out here and really took off in one of our content challenges that we did, but a year and a half ago, we did a 30 day content challenge and he kind of, he was hungry, hungry guy could tell, but that was kind of when he, his business just started to explode. Yeah. So it's been interesting to watch guys like that kind of grow as seeds here planted in our soil and then sprout off in the real, real, you know, real, real pretty solid and serious marketers.

Brett: You know you can't I just, I hold him such a high regard because of, you know how he's handled himself and his business and its influence what I'm doing, you know, and I think Pinterest is another up and coming one that I take advantage of,

Dave: I know I know well we're working on releasing some, some really powerful training around that because it's, I think it's I think it's as powerful as TikTok in certain respects it's untapped. Obviously, you're Are you, are you into that yet. Are you just wanting to go,

I got a few pins up on my business account that I have is slowly getting traction. You know views go first then clicks and works that way so if you're, if you're doing TikTok content there is absolutely no reason why you can't do a Pinterest pin because you can transfer that video over to pin to Pinterest and catch people's attention. Spread the news.

Dave: Yeah so, I noticed that your tic tock handle was, was, was, was, uh, I thought it was coach Brett. Where'd I get that Twitter, Twitter, okay. Yeah. Where the hell I got that from.

I don't know, that was a good one though but that's Twitter because I, I was a personal trainer for a while, coming out of the military and that's where I picked it up and, and helping veterans, was my goal. And so I help. I helped people that needed my help and it wasn't anything I was trying to get money on. I just wanted to share whatever I could with the people that gave everything to me.

Dave: So, for sure man, for sure. And you were in the military to write, didn't you say that, yeah, you spent 10 years in the Air Force, thank you for your service brother,

Brett: My pleasure. Happy to do it, and it was a great experience.

Dave: Yeah, I, a lot of my uncles, almost every one of my uncle's including my father and my stepfather were both all in service so 

Brett: Such an honorable thing to do. 

Dave: Yeah, for sure, for sure. So, the coach Brett thing it just got me thinking, you know, because you said honesty and transparency is kind of what, if I say I said what's worked for you, and you were like well honesty and transparency and the biggest challenge that so many people have when they're starting out no matter what niche they're working in. A lot of times we just talk about the make money online niche because because it people are new and they just get into the make money online niche it seems they were a person that was looking to make money online so then they get into that niche but it doesn't matter what niche you're in, whether it's dog training parenting whether it's health, diabetes, birthing, whatever. When it's, there's an adjustment to, to, even if you're taking a little bit of knowledge that you have or hell, even if you're a full blown expert, and you've gotten paid for it. In other, you know the circumstances. Now all of a sudden taking in going online and filming yourself, or writing posts with authority and with confidence is the thing that like most people struggle with, and they can infer me. I know that confidence just speaks with confidence, even if you don't know what you're talking about. I'm serious dude, because two people can sit down at the table man in a business deal, usually the one that's the more confident one the more conviction is going to be going to close the other person on whatever. Okay, so that's why I say it's kind of like golf dude, you know, like my dad always said, A, you know, no matter how you play as long as you can look good, like out on the golf course. That's why guys buy clubs and clothes and all this different kind of shit because they're trying to compensate for their shitty game. Dude, I started in 2020 I started playing golf, quite a bit with, with my father in law, my dad and my stepdad, and I like the first thing I would have normally done right is gone out and bought a nice pair of clubs, I'm going to do this, but I made the commitment that I'm going to play with shitty clubs. These clubs that I've had for over 10 years, and they are the worst clubs in the history of the universe. They are so bad. And I was like if I can't play with these, then I'm in if I can't get excited about the game, I'm not going to go spend a couple $1,000 on a new pair of clubs, because it doesn't, you know, it's not going to change my game, I'm still going to suck whether I got bad gloves are good, but, but if you to see if you see me walk out onto the golf course Brett, man I got swagger, until I hit the ball. If you were to watch me just operate out there walking in the way sometimes I look at the ball and I get down and I find the right angle of the dangle and all this shit. But then I but then I actually hit the ball and it's like oh my god, this guy is this guy. But when I look confident doing it, my question is, like, How have you tracked, how have you found confidence to speak about what you're speaking about on the internet, and actually get people to follow you and listen to?

Brett: Well I think one of the benefits of being in. First of all, my first career in the military and then secondly into the retails at one I had to speak to large groups, 1000s of people and on occasions. And so I mean that helps with the ability to deliver a message. And I just, I just think that consistency, as long as if they're seeing, you have a consistent message in a consistent way. People are more likely to tune in, you know if I'm saying something different every time I'm on whatever platform, then I lose credibility, and that would be the death of my business anyway. So I try to stay consistent and. And when you get that first positive response, off of whatever platform you might be on such a boost, you know it's a confirmation that you're on the right track. And then you take, you know the trolls for granted and you just kind of push them aside. You can't let them get in your head, you celebrate them. Well actually it's funny you say that because I have this thing, my wife whenever I get a troll we kind of share that what they what they say and have a laugh about it but, you know, people want to do what they want to do but nothing is going to do rail, what I've started.

Dave: So, if somebody who doesn't have a previous experience of talking to people like you do, what what I mean if you were, if you didn't have that experience you're revising somebody who's brand new, because I just really feel that such an important part, I mean really, people remember only 10% of what you say anyways that's been proven and 90%, of how you make them feel right. So confidence in the energy that you have in project is really important in your communication so what so what would you say to somebody who is brand new, who doesn't have that experience, how could they, how could they, how could they work on, and eventually adopt some of that confidence to be able to, you know, gain people's trust and just to get people to know because again people listen to people that they feel know what they're talking about or believe in what they're talking about. Right. Even if you don't know what you're talking about you actually believe what you're saying. Because you don't believe what you're saying and you're trying to get me to believe it, that we have a problem. I mean, since I'm answering my question. I just want your perspective on it as well.

Brett: I think that you can't compare yourself to anybody. I see that as a big mistake from people who are starting out, that they see someone who might have been in the game for a while and say they're making, they're doing this awesome stuff in their business. Look at me. I can't even get anybody to view my videos, we can look at that, that is, that is a quick way to get to a dead end street, you know, so I would recommend that one, you set a goal, somewhere that could be a small goal I'm going to do a video a day on tick tock. For this week, and I'm going to show you how that comes out and my messages that are always going to be positive, and they're going to be angled to what's going to of course benefit my business but I'm going to deliver content that's going to be of value to my audience. And as long as you stick to that, no matter what platform you're on, I believe there are people out there, they're going to resonate with your message that you're trying to deliver. 

Dave: You gotta, you gotta just, you gotta wait, you got to hang in there until he finds your tribe and your tribe finds you.

Brett: Exactly. It's not like you going okay I'm on, I'm in business and people are following you, you have to build that audience.

Dave: Yeah, I almost I almost get a little bit worried for people who have kind of massive success with a piece of content right out of the gate, because it can give false expectations that that's what it's like every time it's kind of like a drug addict who gets you get you get super high. The first time you ever use it. And then you're always sort of chasing that high versus building up to it, a TikTok, you said is a game changer. In, and guys I just want to remind you like always do for many years, many people have been successful online without tick tock. Without TikTok, building, running ads, building YouTube channels. You know, cultivating email lists from organic Facebook marketing YouTube marketing again running ads, we got David dill, talked about Twitter. We've got just a couple of people on Twitter who are really kind of doing big things we've not even as a community, I think really tapped into Twitter. Yeah. So, it is a game changer. You think it's just getting started, what are your predictions for the rest of the year really and then maybe in the 2022 And what are your goals, what do you specifically see like what is your predictions for kind of the marketplace and how the world, because you know a lot of people have come online after 2020 Right so, is, you know, at one time any of us who were talking about making money online were just a bunch of scam artists and now everybody's beating down our door saying, I need to make money online as well. Funny Oh pandemic and make that happen. What's your prediction about the marketplace in terms of, do you think that, like, we're in this early stage before there's going to be a bass like everybody's going to come online and be trying to work from home and making money online or do you think things are going to level one. I mean, it's kind of an opportunity question for the people who are listening. Is this actually an opportunity that you should seize now or will it still be here in five years, etc.

Brett: I think five years from now, if man is just going to be a whole different world on, You know, doing what we do, because if you look at companies that are automating right. I think that what we see now is just the beginning of where companies are going, you know, the company's main objective is to have that bottom line look sweet actually tooling pay out their constituents whether it's investors themselves employees benefit share the tighter that gets the more automated we become as, as a society, and I think if you don't see that coming. You need to open your eyes and you need to prepare, you know it's, it's not like a doomsday thing it's just something that the more prepared you are for that to come. Then, the better off you're going to be in the future and I'm not, I'm not trying to bring everybody down on this but it's happening. I mean, I saw online the other day I think it was McDonald's that had a burger, automated burger flipper. I know it was, it was one of those arms you normally see in a factory building cars and this thing's flipping burgers man.

Dave: Well, Dude, think about it, I mean, any robot could build a better cook, a better burger than I can't. I'm so ignorant I actually touch the top of a hot grill one time I mean I'm like a total Klutz in the kitchen. And I just, I would much rather have a robot cook and I burger than me cook and my burger any day, you know what I mean. But, but that's how companies view things you're absolutely right, so if you think your job is secure. You've got another thing come in because, you know, it's all, it's a it's a, it's a corporate family until it's not

Brett: true and you know in my, in my world retail world they, they make it sexy, they call it operating model changes, an operating model changes means that people are losing their jobs. Right, they're reorganizing and people are going away. And it's necessary in business, I get that tough choices have to be made. I had to make a lot. I had to deliver a lot of bad news to a lot of people. And, and this is just a way to ensure that I don't you know I personally don't have to do that anymore and hopefully people will see that there's an opportunity that if that happens to them, the world's not coming to an end, you have a choice. Now, get into this digital world. I'm telling you it will change and change your life.

Dave: Well, it's nice to see, and I'm not trying to age you here but it's nice to see people of all different ages man you know what I mean like of all different, I mean, you we got, we got, we got a, literally, 18 to 80 within our community. I mean it's incredible man, how many different age groups and demographics and different countries and different backgrounds coming from doctors, lawyers, construction workers stay at home dads stay at home moms. It's fascinating and, again, my opinion is 2020 was a warning shot for everyone to wake up, and many did, and many went online and figured out creative ways to make money or maybe they did something offline. Right. I mean some people just got checks from the government, which is fine, and, you know, that's, that's, that's not going to make you comfortable, that's not going to make you. That's not going to make this not going, that's not sustainable. It was something that may have helped you or your family out if, if, if, if it did great. But it's not a good thing to rely on. And, and, and you know it was a warning shot though it was a warning shot for people to, to come online or to kind of realize that not just I could lose my job is something crazy like a pandemic could hit. And if, you know, if, if you guys think those of you who are listening right now think that it's going to be another 100 years before our next pandemic. I don't, I don't believe that, I think, I think the way that technology and science and people who are not good people out there who want to take America out and want to take other people out or believe the same way that they believe. I believe there's going to be other things that are going to pop up that it's going to be in your best interest to be completely independent from needing to go anywhere to be connected to a job to an office to accompany reliant on anyone, including the government for a paycheck, and to be able to stay home and the safety of your home if you need to, and not have your income interrupted because you can be doing business and receiving money from people all over the world would you agree with that 100% Spot on. Yeah, this person to rely on is yourself. And yourself, get it, yeah. And you know what a lot of people say that like I Are we got lucky in 2020 You said it was a tough year. Well, hopefully next time it comes around, it won't be a tough year for you because preparation will have met opportunity. And for me it just so happened, not because I'm smarter it's honestly because I stumbled on this because I didn't have a career I stumbled on the internet marketing I got started. 10 years preparation meet opportunity. Everybody came online at 20. We had one of our biggest years and we're having a record breaking year this year, while the world is suffering and in going through financial hardship many of the folks who came online, many years ago, were able to kind of reap the rewards I cut you off but it's interesting, right now

Brett: You're dead on. I started with Legendary February last year. Right, right before everything, hit the fan, and, and then my family's issues with, you know, in the hospital. Yeah, four or five months and yeah, you know, and a lot of people could say well you're making excuses and when you're working 15 hours a day, having to go to the hospital. Yeah it's been with your family, it just was, it was too much and, but it did help me make that decision, I was like, I potentially could have lost my father, my son was in a critical condition for a long time, he's great now, Everything's fine. Very neat but he's wondering. And, but it did help me make my choice this year. Right. You know, it kind of was like, do I want to have to suffer through that again? Or if I'm working at home and something traumatic happens in my family. Now I have time. Absolutely not. I can go to them and help where I can when they need it. Before I couldn't.  

What's really important man and I'm happy for you that you were able to do that and I'm thrilled about your progress and your success. You guys can follow Brett on Twitter at coach underscore Bret (coach_brett)t, or Brett coupe is a cooper cope is actually copy for me to remember copy copywriting. Well Hey Brother, keep up the great work, keep up the hard work might give my best to your family, and it's been a privilege to thank you for your service again and an honor to chat with you today. If there's anything I can do to help you out my friend, please let me know don't be afraid to reach out and come back and keep us updated. All right,

I will do that Dave, thank you so much for this opportunity. Thank you for developing this company that it's life changing for a lot of people. 

Brett: Thank you.

Dave: You're welcome. Brother, you're very very welcome my friend take care, stay Legendary buddy. You got it. All right. All right my friends happy Friday Go Go Go build your business live your life have a fantastic day. All right, we'll see you back here on Monday for another episode if you have the ability to get into our Blueprints. things are blowing up. We've got a lot of exciting things coming down the pipeline as well here at Legendary. But as they say killers move in silence, you'll know when it drops. We're just thrilled and excited to be able to continue to build an impact and serve, and our communities growing and it's just, it's a fun it's an exciting journey it's an exciting, exciting journey that just never gets old right so we're glad that you're here if you're brand new to our community. Welcome. You can binge a little bit this weekend on Episode Two, if you want to go and find us on Spotify or Apple just look up Wake Up Legendary, and you can catch some of the past episodes, you can also scroll up and down our Facebook fan page at facebook.com/legendarymarketerofficial, and you can watch the interviews yourself. My name is Dave Sharpe. You Be Legendary Get the hell out of here. Have a great day and a great weekend. We'll see you back here on Monday. Peace.

Dave: What is going on my friend Good morning, Dave sharp, I'm going to be piloting this airplane today. And I want to welcome all of you to wake up legendary. If you're brand new here, we do this show five days a week, five days a week, that's roughly 20 episodes per month. And each day, pretty much we have a client or student or an affiliate of ours who is taking our training and our platform and getting results and crushing it. And these interviews are completely and totally unscripted, unplanned. Matter of fact, I just logged on about 30 seconds ago, said hello to Jacob, and asked Matt, our cmo if we were ready to go live. And so with that being said, let's welcome my man Jacob to the show. What's going on, brother?

Jacob: All right, thank you for having me. This is awesome

Dave: Were any lies detected? 

Jacob: What you just said from your side pretty much sounded like straight facts from what I heard.

Dave: I logged on for about 30 seconds, I'm literally here, you could come on here, literally and just bomb the hell out of us. And I would be totally unprepared for that. And quite frankly, I would let you bomb away. Honestly, I wouldn't like to kick you out or boot you off. Because that's just how I think that businesses should run their business these days. I think that being transparent, and having real conversations with clients and and is kind of the way to do business in 2021. I don't have an intuition that you're going to bomb us this morning. As a matter of fact, I think we're going to talk about a lot of cool stuff. But what's your thoughts on Jacob, the idea of us doing the shows of us having these conversations in just such an authentic way and just kind of doing business in that way, versus, you know, maybe some of the older ways, more traditional ways where you put on that kind of suit and tie and that smile and told people what they wanted to hear?

Jacob: Well, the authenticity and the transparency of live streams totally resonates with me. My affiliate marketing business right now almost runs entirely on live streams, like I'm promoting on TikTok. And I do live streams every day. Pretty much six days a week right now. I go for two hours a day, usually sometimes closer to three hours. Like my TikTok strategy it almost exclusively relies on the live streams. I only post one video a day on tic tac, but then I stream every day. And I don't have any. I don't have any plans. I have like a few pages on my computer. I go over just basics, like affiliate marketing stuff like my funnels, just like graphics to teach people the basics. 

Dave: Yeah, give visuals and use visuals throughout when you're talking. Yeah. Yeah. 

Jacob: But it's just a raw authentic like transparent stream. Every day just field questions. Tell people everything they want to know. I don't hold anything back. And like, you know, I'm not in a suit and tie. I've been wearing the shirt for like two days now. 

Dave: Something I love I love on the internet that, you know, viewers can't smell us, right. Yeah. So you know with that transparency just like that authenticity, like I show people like I'm in my living room right now. I'm not in a studio, like, basic equipment, like streaming out of a phone, like anybody has, like, I always like to drive home that point like anybody can do this, you don't need any special technology, you just need to sit down and learn the skills. Yeah.

Dude, I had no idea when I, when I just talked about what I said, you know, with the king of the the live stream in the end the gist of what we do here every day that you do that, you know what I mean? Like, it's hard for me to keep up with what everybody's doing. And sometimes, I'm getting to know the guests like, in real time, like right along with everybody else, because our team, you know, tees up these interviews and stuff, and then I kind of just kind of show up about 30 seconds ahead of time, and I'm like ready to rock. Gonna like getting to know people on the fly, right? Which kind of gives it more of I think it's honestly better that way. But I had no idea that you did that much live streaming. And that was such a foundational piece of your business. Like what a what a what a what a kind of weird. What do they call that a coincidence? So while you're your business, is that heavily about live streaming? And that's really driving the majority of results. So when did you discover that? I mean, when did you do your first live stream? And how long have you been doing affiliate marketing just in the first place? I know you were doing drop shipping before this?

Jacob: Yes, I tried drop shipping. I did it for like a few months. I was dabbling. Kind of like the end of 2019 into 2020. I did see like, I never made any real money with it. I had sales coming in like I was able to see results. But it's actually right when the Coronavirus hits. So like the whole supply chain for China was completely gone. So I kind of just pushed that aside, and then I lost my job at that point. Because that was what you were doing serving bartending restaurants, which was funding like, obviously funding my online businesses, so I had to kind of pull back because I didn't know where money was gonna come from. But luckily, the pandemic assistance kicked in, and I was fine. So I started looking into more online businesses. And I found affiliate marketing, it seemed like a great business model. Yeah, so I tried the blogging style. And I tried the more direct response model with things like funnels, and email marketing. And I was when I started this before I found Legendary Marketer, I was just learning from you. And I got the basics down. I was kind of running solo ads, like just paying people with email lists to send their traffic to my funnel. And I did that for like $300 on ads, and I think I made one sale like a 130 dollar sale. And then I saw people on TikTok making crazy money, or at least claiming to make crazy money with high ticket affiliate marketing. And then I went through Legendary Marketer training. And I learned how you can promote high ticket products with basically the same strategy that you would promote low ticket products, but for much higher commissions. So once I found that you could do that, I've just been with that ever since. And that was in December. So I went through legendary marketer training in December, and I actually struggled for a few months to really see any good results. I think it was like three months in when I actually started to see profit. But like I tell people, my first month I made $2 in commissions, like I think I made two lucky commissions. And I wasn't streaming at that point. I saw people streaming and I knew it was like the way to go. I noticed that the people streaming consistently were making like, they would have people on the top of the leaderboard consistently. So I knew that was the way to go. But honestly I had so much anxiety like getting on a live stream. I had anxiety getting on TikTok in general, like just putting myself out there because I really don't use social media. I'm not actively on the internet. Yeah, I've always all the things I've done online were like behind the scenes kind of stuff like drop shipping, you don't show your face. So when I started putting myself out there like this was way out of my comfort zone. And the live stream was just like another step out of my comfort zone. So I avoided it for months and then it was honestly just like maybe a month and a half ago I just really like had a talk with myself and I was like Jacob if you want to make this work you got to get on the stream you got to do with like it's obviously what's working. Like you look at the Legendary leaderboard, I always tell beginners when they want to start getting into promoting Legendary like look at the leaderboard, look at what people are doing. Like obviously that's what's working. You know, that's why I finally just stopped taking myself and shook myself and said, You gotta do it, you got to go streaming every day. That's what I do. Now I stream every day. I like to force myself to do it. And it gets easier as you go. But that's really the only way to make it easier is to just kind of throw yourself in the pool.

Dave: Yeah, yeah. And you know, it's hard to kind of track what everybody's doing in our community. Because, you know, you can't particularly see a leaderboard for people who have health offers or jujitsu offers or self defense offers or weight loss offers, like, but yeah, you're right. You can, you can, you can see, you know, our affiliate, you know, leaderboard and most people are doing live streams. Ken says, What do you stream about? We'll, we'll ask Jacob about that here in a second. But the first thing I want to talk about, or ask you, you mentioned, the anxiety you mentioned. And I think that, you know, there's always this, there's, there's this kind of there's this, there's this trend, to where these, these these gurus and want to be gurus and goblins who want to be people's, they want to be there. They want to be their guru, so bad. There's some guys out here who so badly want to be gurus and goblins. It's hilarious. But they want to, they want to tell people, you know, oh, well, I'll teach you how to make money without showing your face. And they'll make it so easy for you and all this kind of stuff. You know, kind of enticing people in with this sort of, Oh, we can just we can just show you how to do it, you know, without, without you being uncomfortable at all. And that's, that's cool in one respect, but, but I also think, from my perspective, the people who have turned marketing and online marketing into a full time career, not just something to where they make a couple of bucks, here are a couple of bucks there from some silly little gimmick that they're doing. They're building real brands, they're building, they're pushing themselves out of their comfort zone, they're doing exactly what you just said. So I'd like you to talk a little bit about if you would say a little bit more about pushing through that anxiety, particularly as somebody who came from the restaurant industry and who was a server and who wasn't even on the internet, and who didn't even post before. I mean, this is so many people's story, this is so many people's situation. And then some want to be a guru or Goblin comes along and says, oh, come here, and I'm going to show you how to make money without being uncomfortable. You pushed yourself through the uncomfortability. And now you're really, really doing so much better. And in getting much better results. I just like you to say a little bit more about what that process was like, maybe we can inspire people and let people know why it's important to kind of push through some of the uncomfortability and not just go for the the easy way out gimmicks and so forth, where they're never going to be uncomfortable. And you see I'm quoting, never going to be uncomfortable.

Jacob: Yeah, I think like what you're getting at with never being uncomfortable is you could take the easy way out today and like not step out of your comfort zone. But then you're going to be uncomfortable for probably the rest of your life stuck in some job you don't like. And that's really like what's driven me to push myself out of my comfort zone. Because, you know, I like working in restaurants. I'm not doing that right now, since the pandemic hit, I've been actually doing Remote Jobs, like just random, like call center jobs. But I don't like working 40 hours a week. Like as much as I like working with people and like restaurants, I don't like doing it 40 hours a week, which you really have to do to make any real money. So like that, to me it is uncomfortable, like having that lifestyle. And so you'd hit the other side of it like putting myself out here on the internet being this like a public figure. This also makes me uncomfortable. But at the end of the day, like I'd rather do this, I'd rather push myself into this uncomfortable zone to give myself a better life. So you kind of have to take you know, there's going to be uncomfortable aspects of both sides of it, but one of them has a better payout one of them is going to, you know, reward you so much more you could stay in your comfort zone today and be uncomfortable with a life you have for the your whole life or you can be uncomfortable for a few months. Like I was now uncomfortable on a live stream like I'm still honestly a little nervous to be on this one with a bigger audience. But yes, my TikTok streams like I usually average like 10 to 20 people. And like it's a lot of the same people over and over again. So I see familiar faces, right? It's hard at first but it gets more comfortable as time goes on. And now my life is already just drastically improved because I've been able to make enough money online to quit my job. So I just took out that uncomfortable part of my life. And it used to be uncomfortable like being on live stream is now like it's second nature to me and like you just hopped on, like I saw you have on here like, with like no preparation. It was like, like, that's how I do my live streams with TikTok and I just like to turn the camera on and like I'm setting things up like I'm not thinking, right, figure it out.

Dave: Oh, yeah, dude it's hilarious man because actually the more I prepare, the more nervous I get because of preparation anxiety, you know what I mean? Like trying to make everything perfect. Whereas if I don't prepare, I just, I just, I move right into this flow state and I'm completely external, completely present with people. I'm not worried about slides or notes or anything. And I'm not saying those things are not important because I have found that if I'm going to do an actual presentation or a sales presentation, or if I'm going to speak in front of a live audience, it's helpful to have slides, props, a plan. But even then I like it, a lot of times, I'll deviate from that. And I'll go over wherever kind of my head and heart takes me based on what's going on in real life. Like not just one I planned on doing, but what is actually coming up for the person that I'm talking to, or what is coming up with a live audience. And I think giving yourself permission to do that. And then, and then allowing yourself to find your flow state is a magical place that I try to be in as often as possible. What comes up for you as I say that?

Jacob: Like when you say like flow state, I definitely, that definitely resonates with me like I think I'm there right now. But when I'm streaming on TikTok, like, I do it six days a week. So I'm not constantly in the flow state. But I know exactly what you mean, when you say that, like you just get in your zone. And I got on the stream, I got my phone in my hand, I got my computer, I'm showing off like this, like I have, like, just visuals to kind of not a full structured presentation, but just kind of my general business. And I just come like I'm in the zone, just rolling through everything. You know, it's showing everything so perfectly. And I'm getting great feedback from the people in the stream telling me like, thank you, this is what I've been looking for. This is the best, like, this is exactly what I needed to know. It's nothing planned. I'm just like, talking off the top of my head. And to get feedback from people like just kind of just spitballing things like it's an incredible feeling. 

Dave: Yeah, yeah, it really is. And I it's funny, because people's statistically anyways, people's biggest fear is speaking in public, but people but people, a lot of people's, at least that I've talked to in and I've talked to a lot of marketers, entrepreneurs, so I'm, I could certainly be best are my stats could be biased. But so many people also want to crush it in front of people. You know what I mean? So while it's a fear, it's public speaking, presenting as a big fear, it's also a big dream, right? It's a big dream to be able to crush it in front of people and get that positive feedback. And the cool thing about the internet, these platforms like Tick Tock or Facebook and YouTube is that you actually can do a lot zoom, even you can do a live presentation, in the comfort of your home, in the safety of your own home, in the comfort and safety of your domain, right with your drinks and notes and whatever you have, that's not in the camera. So it's not like you're saying on stage naked in front of everybody, right, which is kind of how it can feel sometimes, you've actually got a little bit of protection, you know, you've the cameras only on this part, and you've got your other notes and props. And so it's a beautiful I think presenting and speaking guys and gals, let me be real direct everybody who's listening, presenting, communicating, Warren Buffett said, and you can look this quote up, you can double your income over a lifetime by simply improving the skill of communication. What does that mean? Certainly written communication, right. Writing more clearly, we write in terms of copywriting as marketers, so that's one example of how your income can skyrocket right? easily double if you master copywriting but I mean, just good clear written communication, but also verbal communication. How does what does that mean more in well, live streaming, shooting videos, being able to do zooms, being able to communicate on camera now we're in 2021, folks, and we just went through a pandemic of zoom is now a household name and live streaming and doing all these things are the new normal, so uncomfortable, yes, but necessary. I think so. It's a great example of what he's talking about. I think that's conservative, you can make 50% more over a lifetime as the quote, by mastering or just improving the skill of communication, Jacob, I don't think that you would consider yourself a professional public speaker. But what comes up for you, as you as I'm talking about, you know, the what I just said, with Warren Buffett and you actually improving your communication and getting outside of your comfort zone and communicating with people? What comes up for you? I mean, I mean, communication is a big deal to a huge skill. And do you see yourself as actively working on being? Have you ever thought of it like that, or, talk to us a little bit about what comes up for you around the topic of improving the skill set of communicating?

Jacob: When you remind me of the high income skill, it's one of the modules in your 15 Day Challenge sales and presented a few months ago, I was struggling with making things work, not seeing the results I wanted to see as an affiliate. So I was going back through the training, looking at those high income skills, like copywriting, sales, and presenting lead generation is the third one on there. But looking into sales and presenting, and just looking at my own business, cuz that's what I do. I look at, you know, structured training, and I try to apply it to my business and see if I'm lacking, see if I can improve on that. And I noticed pretty quickly, like I was definitely lacking in the sales and presenting aspect to that communication. And I realized, like, the biggest thing missing was those live streams. I looked around and saw so many other people streaming So effectively, and so consistently, and they were just doing so much better than I was. And so I realized that's what I had to do. So I jumped into the stream, no real playing, like I said, I figured it out as I went, which I've pretty much done and am still doing. But once I started really communicating just in this transparent way, like exactly how I'm doing right now. Yeah, I saw massive improvement, like numbers across the board shot up, like in every particular every possible metric. So yes, absolutely. Through effective communication will definitely, dramatically increase your business as far as earnings and really everything.

Dave: Yeah. And I do believe you have to find your groove and your own personality and sort of your own as I call it your own schtick, right? Like, you know, you have to find your groove really, we can all compare ourselves to others and try to sound like others and be like others, but finding your own voice is really important. What does that journey bed like or look like for you?

Jacob: So when I started promoting on TikTok, like I did, but most people do, they spill down the for you page, they find other affiliates promoting the similar or same products. And they look at their most popular videos, and then kind of rip them off and replicate them. And that's a good way to get started to kind of learn the basics of the app, it's like you have your training wheels on. But that's not going to happen, you're not going to be able to build your own brand, you're not going to be able to really learn how to make good videos, you're not going to learn how to really communicate, because you're just taking other people's words and other people's ideas. That's a good way to get your foot in the door. But as you go, it is important to create your own identity, create your own words, you know, communicate your own original thoughts. So that's been a journey for me as it is for most people. And you start off with other people's ideas, even with affiliate programs, like they give email scripts, you just copy and paste them. So you get that foundation. And then you wake up to what I do and I recommend all my audience followers to start off with those email scripts that you get with any affiliate program. But then go through and rewrite them, put them in your own words. So and then that sends you kind of you know, increase, improve your copywriting skills, improve your communication skills. But you shouldn't have to start off with a blank slate. Like that's what a lot of people struggle when they're starting their affiliate marketing business. And they have like a blank slate in front of them. Where do I even begin? Like they're given tools with just about any affiliate program they often will give you if they don't have a leaderboard to live to. They'll give you the scripts they usually give you like a landing page like some sort of sales copy, like start with that and put that in your business, fill in the holes and then go through and then putF it in your own words and kind of adjust it as you go. And that's what I've been doing pretty much for the past like six months. I started off with like other people's content, other people's words and emails and funnels, and I've slowly been just suggesting that to fit my own personal voice and my own personal style, but I never I never started with a blank slate because that will that will keep you at a dead end for a while.

Dave: Yeah, no, really well said, I, you know, I want everybody part of the vibe of this show is to inspire but not be not not overhype. And to make it seem as if it's just we'll do this and you're going to get instant results. And if it's not happening for you, then something's wrong with you. Right? That we want to be real. That's what I'm trying to say. We want to be realistic about expectations. So you're here in Jacobs, a streaming game changed the game for me, it was live streamed live streaming and going live on a platform like TikTock, which we're live here on Facebook. So you can go live kind of on most platforms nowadays, you can go live on it, you can go live, that's Instagram, it can go live, at least audio on tick on Twitter. They kind of adopted the clubhouse thing. They're about to adopt live audio on Facebook as well, I think. But some people, Jacob, I know, have gone live and are going live and are not seeing a lot of growth. How do you approach going live? How do you prepare to go live in terms of like, what are you talking about on live streams? How do you keep it interesting and engaging? And what have you found that works the best? 

Jacob: So a big thing I see a lot of people making this mistake. And I did this too, when I started on live stream they have a really reactive approach. When you need to have a proactive approach, you need to get on stream and like just start talking, I would do this, I would get on stream there'd be zero people in the room. And I would just start talking, like just rattle off ideas in my head, maybe pull up on a computer screen. And that's what makes people join and actually sit in the stream. Because if you're just sitting there, like I see a lot of people with TikTok, I'll be scrolling. When I see the live streams. People just sit there with their arms crossed, maybe on their computer, but not even looking at the camera. And like there's nothing going on so like, why would anybody join that room to watch you sit on your computer? But if you're already talking, you're already speaking, even if there's no one in the room, it'll get people in the room. And then you have that audience. So you really do need to be proactive in that sense. You need to lead the room, don't don't always ask for questions, or wait for questions like definitely answer questions and respond to the room. But if you're waiting for the room to give you cues, then you're not going to get anywhere you need to really kind of show people What's up, you need to start the conversation you need to really, you know, set up set things up and make something happen before waiting for anyone else to come in. So that's the room itself. But it even goes before that. Because to get people in your room, and to get that traction, you do need to have actual like content on TikTok, you know, invite people into the room. I've noticed that my for what I do now from my videos, like I say I only post one video a day. And I've been doing that for about a month now. And it's something I've had with growth in the past month. But I keep my videos very short, sweet to the point like those classics like seven to fit teens, second long TikToks like the current base, honestly critical snapper in depth. It's just basic, catchy, almost flashy, not crazy, I don't do crazy, flashy income claims. I try to avoid that. But just like quick, short, sweet to the point just to get people's attention. And those are the videos that go viral. And then you get the traction. And that's what's going to get more people in your live stream. So I find that works for me just like short, sweet videos, even if it's just one video a day that will get you there. And then with the stream just being proactive. One of the best examples of this is Calvin Hill. I'm sure a lot of you have watched his streams. Like he commands a room with like hundreds of people. And he doesn't wait for people to tell him what to do. He puts the camera on when he gets to work and he shows you what's going on. So I started adopting that strategy, just really leading the room, not waiting for questions to tell me what to talk about, but just talking.

Dave: Yeah. Well, Lori Richardson said I get distracted mid sentence by comments asking something and then feel very disjointed in my speech patterns. And I think the comment stream can be a live streamer's worst enemy. Because especially if you're by yourself and you don't have a guest or somebody that you're interviewing or somebody that you're talking with that tends to Be the person that you feel like you have to talk to and talk with. And so for me, one of the most annoying things when I'm watching a live stream is when somebody is talking in a stream of thought, and then somebody makes a comment. And they go down there and stop or interrupt the thought, to go and respond to the comment or to even welcome somebody to the room like, hey, so, yesterday, what I was doing was I was going around, and I was putting signs on the corners, because that's how I sell houses. Hey, Brad, welcome to the room. Hey, Susan, welcome to the room. How are you guys doing? So? Where was I? Okay, I was right that that kind of, for me that, that that honestly drives me nuts when I'm watching a live stream. And so if somebody starts doing that, you know, I'll almost almost instantly go away because it's just like, the moment you do that it's kind of like you lost me, right? Because my attention span is short, shorter than it ever has been. And, the second that you stop, like doing it strategically with a cliffhanger is very different than being sort of on your heels, where you're so easily thrown off by people coming into the room. And it's almost like this reaction, like I'm talking and somebody is here, so I better acknowledge them. If I don't acknowledge them, they're going to leave. And it's actually the opposite. Oftentimes, when you do acknowledge people and you, it's almost like sometimes people just want to be voyeurs, right, like I way or is right, people have a desire to sort of watch without being called on sometimes. It's kind of like, what is my opinion of just human being human nature, it's kind of like being in a classroom, like sometimes the last thing you want to do is you want the teacher to call on you, if you're not raising your hand. If you're raising your hand, then you want to be called on to write, clearly, you want to be acknowledged. But if you're not raising your hand, if you're not saying I want to be acknowledged, and she calls on you, or he calls on you, then you feel embarrassed or you feel kind of singled out. I think the same thing is true in live audiences, the same thing is true, but on live streams, people have a desire to want to be essentially an onlooker fly on the wall or particularly in the beginning, when they're warming up to what's going on. Because they're non committal at that point. They don't know whether they want to keep scrolling. So I think it's so important you make an amazing point, both with Calvin but also how you're doing that as well. I do it, I do the same thing on these shows. I'm, I may be browsing the comments or trying, you know, I may, but I'm present. I'm moving. I'm talking. I'm not stopping what's going on in the comments. It is honestly, oftentimes a distraction and not something that I am paying much attention to, right? Because I understand how that can throw listeners off and just make it difficult to follow somebody. I'm a little tangential, and I bounce all over the place. But if I'm my normal bounce all over the place and I'm having 50 different conversations with people in the comments. I cannot tell you guys, if you're doing that, how difficult to track and kind of listen to that is, it has nothing to do with who you are. It just has to do with the difficulty. You want to make it easy and simple for people to listen to you, Jacob, what comes up for you?

Jacob: I mean, that's your way you're talking about not welcoming every single person in the room. I definitely agree with that. Because I've been on the other side, right? Join a live stream. And like I'm immediately called out like my name and I'm like, Okay, hold on. I'm just watching. I don't know if I want to be the center of attention here. And like so. For me when I post my streams. I never don't welcome people. Because there's so many people who come in and leave like two seconds later anyway. It's not worth your time to be calling people out. I just stick to my script, you know, I see the comment stream indefinitely be distracting. I see it come in. But I don't answer every comment. The second it comes in, I'll take a look at it. I'll make a mental note. But I'll make sure that I finish my train of thought with whatever I'm talking about first. Before I get to that, I have a great audience. They're really patient. Sometimes it takes me 10 minutes to get to a question. But I tell them I can't wait to get to it. I'm going to get to it. And I go back through the questions. I scroll through and I make sure I go back and answer everything that everybody asked So I get to everybody's questions. But I don't let it distract me, I don't let it, I don't let it cut me off from finishing the last person's question or finish that train of thought that I was already on. So I think it's really important to have that mental organization of finishing complete thoughts before you start tackling the comments section. So if that means like, avoiding don't even looking at it, sometimes like that, I just completely avoid it. And I just got through it. When I get a chance.

Dave: I would almost recommend that I mean, very rarely, like, especially unless it's a paid training. I'm not even answering questions, man. No, and I'm just, I'm being just straight up. There's, there's strategic reasons for that. There's also just, if you're a paid customer or not, like and so I'm not gonna, I'm not going to spend a whole lot of time here asking questions, like, if you're a customer, something that I'll ask questions, but the strategic part of that is, is that, like, there's an element of authority that you kind of give away when you when you allow one of your viewers to kind of steal the direction of of your presentation. And there is kind of an unspoken rule and like kind of sales where whoever is asking the question, kind of has control of the conversation, right? So you know, because if I'm asking questions, I've got you sort of explaining yourself, right. So if the customer is sitting there asking questions, and the salesperson is sitting there explaining themselves, then you know, the salesperson doesn't have a whole lot of control over the direction of the call. That's why when you're a salesperson, the best thing for you to do is learn what questions to ask, right? So you can guide the conversation based on those questions. And your customer is doing the talking and explaining, and in a sense that will essentially kind of make them qualify themselves to you. If you ask the right questions. This is not sales training, we could go deep into that. But my point is, if you're doing a live stream, and you're taking questions throughout the entire live stream, then what's happening is you're allowing your audience to maintain control of the live stream. So they're the ones who are driving the direction. And what people are looking for when they tune into a live stream. They're not looking for them. They, they're there to learn. They're there to begin from. So they don't want to be in control, even though they're asking questions, right? And they don't know that by asking questions. They're not trying to take control of the call. So they're not doing anything wrong. It's just naturally the way that people interact with live streams. And, you know, in social media content, you ask questions and comments, you make statements, you respond to things that the person said. So, in a sense, the reason why I want to recap and kind of tie this point together, the reason why I don't take questions on live streams is because I don't give up control of the direction of where the live streams are going. by constantly asking questions. There's a setting for that. And for me, that setting is typically when somebody bought something, and I'm doing if I was an affiliate, I might do a bonus live training for anybody who's bought something from me once a week, to where I'll get on a zoom, or I'll get on some sort of a live stream. And I will answer your questions live if you're somebody who's bought something from it. But besides that, you guys, all of you who are listening, have to sort of step into your best self and realize that they're there to learn from you. And they're there to listen to you. And that's ultimately what they want you to do. They want you to speak, they want you to talk, they want you to teach, they want you to show them. And they don't want control of the conversation, right? They're just doing their thing in the comments. So don't feel obligated to respond and just do nothing but long form Q and A's. Because quite frankly, those are not very interesting. Most people don't ask very good questions anyways. So you end up spending two 5, 10 minutes answering uninteresting questions. And instead of just presenting something really valuable for 15 minutes, and being done with it, I'm more experienced, so I can go on for 30 to an hour every day. Plus I got a guest here but if you're by yourself, it's better in my opinion, Jacob to come on for 10 or 15 minutes with an awesome stream of consciousness. One complete thought one, like a nice tip or something simple four bucks to one presentation, not a million different things that you're trying to talk about. And just if you got to make them shorter, make them shorter. But don't just sit endlessly doing q&a, what's coming up for you. But what's your response? Or what's your opinion on what I'm talking about? And does that make sense to you?

Jacob: It makes perfect sense. You set a lot. So there's one thing you were talking about before, like, writing Q and A's only to paid customers. And with TikTok, it's a tricky spot, because a lot of the people in my audience are paid customers, a lot of the people in my life have invested in the products I'm promoting. And then the other half, maybe haven't, or they're thinking about it. And I don't know who's who with the tick tock names like they're these, like, half the people have like user numbers. So I can't tell who's a paid customer who's not. So I really, I like to be open and take every question that comes up. Yes, I lead the work. Like, if I have something I'm talking about, I'll finish my whole train of thought before I get to those questions. And you know, people don't like a boring q&a, where you give these short answers. I see a lot of this happening, where people will answer the question in like 10 seconds, and then just wait for the next question. And like, the way that has been working for me is I'll take a question, I'll answer it. But then I'll go off on a tangent, and I'll pull up my computer screen, I'll start giving examples. I'll take it to the next step. And I'll turn that one simple, like two word answer question into like a whole presentation. Sure, because I try to stay up for a while. Because that helps us with the TikTok algorithm, being on live stream is going to push your videos out there. So like affiliate marketing, especially with the model I'm using, like direct response funnel, email marketing, it's really not that complicated. It's you can't do it, a two and a half hour presentation on it every day, like going over the same kind of stuff. Sure, I kind of just bounce back and forth into like, it's kind of the same, like a 15 minute presentation, right? Like funnels, email marketing in traffic and products like value ladders. And I kind of go over that same presentation, probably a few times per stream. And yeah, broken up with like, little mini q&a sessions, right. But the whole time, I'm really just kind of winging it. Mostly getting it myself. But I think the questions sort of guide like what I'm talking about.

Dave: And I think that's an excellent point. And you're describing how, you know, how it looks in real life, you know, something that I might throw out to you and others who are listening is to create some more exclusivity for those who buy through your links. So you can easily if somebody signs up, have them forward, you the email, the the, the the sales receipt, email, for whatever they purchased, and you can add them to an exclusive list inside of your autoresponder to where each week you email out a zoom link, you guys can all get a zoom account, I think you can have 100 people on a zoom account free, I'm not mistaken. But there's tons of different tools, you can also add people into a Facebook group, it's a great way to get customers into a Facebook group. So because it's kind of like if I have a tick tock account and a Facebook group, and they're both all free people, I might be saying the same thing, especially if I'm reposting content. So the way I might use a Facebook group as just an affiliate is all my free stuff on TikTok, my facebook group is for paid people. So that might be where I do my paid q&a. And what that does is that gives me whether I'm putting them on an exclusive list once they become customers to where I make invites to private coaching calls each week, or whether I'm adding them to a Facebook group. What I'm doing now is I'm creating exclusivity within my audience. So I'm dangling an additional character bonus for them to buy through me to where they're going to get added to an exclusive list which everybody loves to be on. I'm also then going to have a chance to be able to serve them at a higher level, to be able to also even tell them come prepared with your questions to these coaching calls. And now I have one or two hours a week or three hours a week, whatever to where I'm doing this one call for all paid customers. And I also know these are customers. So once I have them on the webinar, I have a chance to be able to make other offers to people who are already proven to buy so it's also a great place to make other offers, whether it be for a course or coaching or something like that. So something for all of you guys to consider. Right? putting people on a bonus list or an exclusive list after they buy, and then creating a, a more private exclusive space to where you can serve them at a different level, to where you can maybe take their questions, or, I mean, do a lot of the same things you're already doing on TikTok just for those people only. Anyways, just an idea, Jacob, or sometimes it makes sense for you to do inside of your business, sometimes it doesn't. But those are some of the things that I've done over the years that have helped me to drive more sales, because I'm offering bonuses, that would be considered a bonus, right. And I could also even create time deadlines to where, you know, once a month or twice a month I run if you buy through my link. This week, I'm going to add you to my exclusive private list, my exclusive private Facebook group, my private coaching calls, etc. Those are some of the ways that I've driven more sales as an affiliate over the years by creating these kinds of different spaces based on whether your customer is a non customer, and adding new to different lists and so forth. So food for thought apply, swipe and deploy at will if it makes sense for you guys. And if you're doing something that's already working folks, then there's no need to deviate from that. Keep doing more of that. I see a lot of people, Jacob, who get results and they say, What's everybody's opinion, and I'm just like, do more of what's working. So clearly what you're doing is working, right, so do more of it. And then make small tweaks and improvements as you go to see if it helps to make things better. If somebody has any thoughts on that, because I'd like to move on and bring this conversation in for a landing so we can let you get back to your business and back to your daily schedule. And maybe we could schedule part two, with you at a later date. 

Jacob: Yeah, That sounds great. But I mean, just going off the last thing you said to those miners, I mean, that's been my whole journey. For the last probably six months I've been doing this, you know, people talk about like, I always preach this, everybody says this, you have to stay consistent, you have to keep showing up every day. But it's important to keep in mind the definition of insanity, doing the same things over and over again and expecting different results. If you're showing up consistently every day, but what you're doing isn't working, then you need to make an adjustment to fix it and do something different. Just because you're showing up every day doesn't mean you're doing it right, if you're doing the wrong things. You know, it took me a little while to kind of get the hang of that where I was doing the same thing for like four weeks at a time not seeing great results. And then I realized, like, I need to really dramatically change my strategy. And I'm just doing the past few months really doing it in shorter than four weeks, because that's a long time to reflect. But like every week, I would just get what I've done over the past week, look at my numbers like my views on TikTok like my opt in rates on my emails, the open rates, like just look at everything, look how it's going. And then if it needs to be improved, which it always can be, you just make those adjustments where they're most desperately needed. But just little tweaks over time, is going to leave you with a very optimized business, a well oiled machine.

Dave: And one tweak at a time is always what I recommend, don't make a bunch of huge changes. I see people I see affiliates all the time. And they have something that's working. I've been observing a couple of affiliates, even within our community who are just absolutely crushing it. And then they just make 180 degree turns and just do something totally different or go promoting something totally different. Or it's just like, you know, everybody's got to learn on their own. And I'm not here to manage anybody's business, but it's just one small tweak at a time in parts of my career. When I was inconsistent and indecisive I would switch things up dramatically like a bunch of stuff, like every few months, and I mean it drove my wife crazy because it was and it was sort of this. I had this kind of inconsistent kind of energy where I was like throwing spaghetti at the wall trying to see what stick but also man, it would just kill momentum that I have. And part of if you look at all the great businesses, they've been doing the same thing for years with minor tweaks. You look at McDonald's are still doing the same thing that they did back when they started Coca Cola. They're still selling the same soda. It's maybe with a different design on the K Disney's still doing the same thing, just with tweaks in the theme parks, additional things that are added. We look at all the great businesses to polti. I love restaurants, for example, five guys you go in, and they've got the same core food, the same core process, you know what to expect. They might make small tweaks, but they're not completely changing five guys tomorrow are not coming out and saying, Alright guys, we are now a taco business, we're going to try that for six months and see if you guys like it better. Right? They're, they're sticking with what works. And I can't stress that enough, what you just said is so important, making small tweaks, one tweak at a time seeing if it improves or hurts. And if it improves, stick with it, and then test something else. Great point. And one to really put in your back pocket everybody and listen, listen to and remember, if somebody was based on your experience sitting at one of our checkout pages are kind of on the fence. They're watching this live stream about legendary and aware really, they can take their life from this training in this community. And this platform, both learning from the training, but also learning from others. Could you talk a little bit about how it's just in a nutshell impacted your life, and in the potential that it has to change somebody else's as well.

Jacob: I mean, as far as potential goes like this, this program, this company has given me the opportunity to completely quit my job. So I'm fully online right now. And now I feel like I really have the ability to take my business wherever I want. Like for the past few months, I've really just been kind of focused on TikTok, which takes about two to three hours a day, and then working full time, but I just quit that. So now I still only have to work like two to three hours a day, keep this machine running. And now I have the freedom to do what I want to do, like my next project I want to tackle is getting into starting a YouTube channel and starting making better videos. Because I have a channel that has like 100 subscribers, it's pretty small. But that's like a long term goal I want to have is to have a, you know, good YouTube channel for that digital asset. But working full time, like I honestly didn't have the time to do something like that. It's like a huge thing to tackle. But with this business like this simple affiliate marketing business, I've tried all the other businesses out there, I've gotten into drop shipping, I had an eBay store, I was doing print on demand. And like all these things are great, they work. But you're not going to make a full time income, like any anytime quickly, like to be able to sustain it long term, not like you could with this. So like this is really just, I think the best opportunity to get into a full time income online, even if it's not what you want to do forever, I think it's the best place to just get started. And once you have it running, then you can take your business wherever you want to go. So I'm not 100% sure where I'm going like I take things one step at a time. And I kind of figure it out as I go. I see a lot of people procrastinate and hold back because they don't really have a long term plan. And that is important. Don't get me wrong. But once you have the first step, once you know, first thing you should do, like you can't wait forever, you just have to just get started. And sometimes you have to figure things out as you go. And if you don't like it, then you live and learn and try something else. But if you sit there and contemplate and think oh, maybe you're never going to get anywhere. So sooner or later, you got to just pull the plug and jump into something.

Dave: Yeah, well do you are a natural now I know it might have been uncomfortable. And you've clearly pushed through that uncomfortability. But I mean, the value that you deliver the value that you deliver today, it's been a real pleasure to be a part of it. So keep it up, bro. keep growing, keep learning. That'll obviously keep earning. But it's really impressive that you've gone from restaurants and serving and in just kind of completely offline completely, just behind the scenes to now pushing yourself out of your comfort zone, applying what you've learned and taking it to the levels that you are. It's really awesome. So keep up the great work and I can't wait to have you back and just continue to grow with your brother.

Jacob: I really appreciate that. Thank you so much. If you saw my content when I started you probably wouldn't recognize what I'm putting out now like this has really been a journey like I was really even when I was posting when I started like I was uncomfortable. I can probably tell by watching my videos, but I never let it hold me back. That's one thing I, you know, proud about it even when I was uncomfortable, like filled with anxiety I always showed up every day and just did the work I had to do. And eventually I got to the point where now I'm still a little uncomfortable honestly, sometimes being online like this, but much more comfortable than I was. And obviously things are working out well. So I feel great about it. I really appreciate everything you said. Thank you so much for having me at the same time.

Dave: You're so welcome. And it's so it's so deserve brother. Alright, so we'll do Part Two soon if you'd be willing. Okay.

Yeah, sounds good. Absolutely. All right, Jacob well be safe brother. Stay Legendary. here as well. 

Jacob: Thank you. 

Dave: See you, buddy. All right, my friends. Really, really what a cool dude 860 affiliate on TikTok is, if you want to go check him out, give him a follow. Clearly, Jacob spent a lot of time and his life quite a bit throughout almost every day six days a week. So somebody else to add to your network, somebody else to add to your massive online mastermind. And somebody who clearly has taken our training, our ideas or philosophies, turned them into his own and applied them in a way that has dramatically changed his life. Yet another incredible success story is that they just keep coming. They just keep coming. I just keep showing up to the show. Every day, our team keeps cleaning up our clients and customers are our affiliates who are all part of our program here. And it's like, well, I get to just sit back every day. And just and just interact with you guys on this show live, who are you know, who have come through and used what we've put out for you to use, which is some training on how to fish not just something to where we're giving you fish. And then you go out, you learn how to fish and you guys are catching fish, you guys are filling your boats up. And that's a really, really cool feeling. I got to just tell you from my standpoint, so everybody Keep up the great work. I hope to have each and every one of you guys who hear this on the show. And that's my goal. Anybody who wants to be I'd love to give you this platform and I'd love to celebrate your success with you. So we'll be back for one more episode this week tomorrow. Between now and then you know what to do, get the hell out of here and have a fantastic day. And we'll see you tomorrow.

Below is the transcription for Tuesday's episode: 

Dave: You guys know you like that intro? Like that intro music right like a little theme song here every time it goes on I like, drop a little shoulder like that I'm like, anyways, my name is Dave Sharpe. I'm going to be your pilot today. We're going to take this plane for a little ride and talk to my man Thaddeus. if you guys are new to this show, or you're wondering, when we do it, why do we do it? Well, first and foremost, make sure that you text if you want reminders every morning Wu L to the phone number 813-296-8553. Again, I feel like the guy on the infomercial. And wait, there's more again now. WUL stands for Wake Up Legendary. WUL to 8132968553. And we'll send you a little text message reminder. Just like that. I actually just got mine. So let's bring in the man of the hour. My man Thaddeus, welcome to the show, brother.

Thaddeus: What's going on, Dave? How are we doing this morning? Good. My man. Where are you calling in from all over here in Georgia? It is about 45 minutes north of Atlanta. 

Dave: I see you got that Falcons hat on, my man. You know, always really are you a big sports fan there in Atlanta. I'm a big Falcons fan. I've just kind of fallen into that. I've always kind of been drawn more to the football aspect than the other teams. I was a Braves fan back in the 90s when I was younger, but baseball kind of I don't know. It just never really captured my attention for very long.

Dave: Well, me too. I was a big Rays fan growing up, John Smoltz back in the John Smoltz in the Greg Maddux arrow right when they had the foursome. They had John Smoltz, Greg Abbott and two others Steve Avery, I think was his name. Yeah. Yeah. Yeah. Then who had one more? Kevin?

Thaddeus: Smoltz Glavine Maddux Avery cannot remember

Dave: Yeah, that's it. I'm glad it was a Glavine. What was it? 

Thaddeus: Tom Glavine. 

Dave: Okay, okay. Yeah, they were they had I was a pitcher growing up in baseball, so I mean, they had what my other favorite pitcher was Randy Johnson for the for the Mariners, Seattle Mariners the big lefty, but, man, I think they had one of the best pitching staffs of all time there back in. I think it was the 90s with Yeah, Greg Maddux was kind of their top top of the food chain. starter in and but they were all good. I mean, they were a fun team to watch. So anyways, let's talk about you and your business. How did you get started? I mean, this is your first venture online. Am I right about that?

Thaddeus: Absolutely. Well, like I would say, I mean obviously in 2020 so many people are obviously stuck inside. And as the year kind of progressed, I started you know, I stumbled across TikTok started watching you know, random videos, just you know, like so many people that you have on the show actually stumbled across like a someone talking about some books and I actually read, I will teach you to be rich. And after reading that Emraan likes the setting, I think it is his name. Dr. Rahman. Okay. Yeah, that's right. Raymond Rama. Yeah, I might be mispronouncing it. Yeah, me too. Anyways, you read that. So I read that, you know, and I started, you know, because I've always really been big into, like, trying to set myself up for later. And then, after reading that, it really made me kind of dive into my own financial situation and realize that, like, I was nowhere close to anywhere being prepared to actually see any type of retirement. So, you know, like, I started dabbling into online space, trying to figure out ways to make money online. Obviously ran into a lot of roadblocks, a lot of like, just kind of, you know, nickel and diamond, so to speak. And then I actually ran across Spencer Mecham’s TikTok, and he was talking about affiliate marketing. So I was like, Well, what is this? I've never even heard of affiliate marketing. And he simplified it so well that I was like, I started digging into it and digging into it, and then I stumbled across people talking about the 15 day business builder challenge. So TikTok does what it does and keeps feeding me those videos. And I was like, What is this challenge I have like, I've got to figure this out. So I literally went online, actually looked up Legendary. And then boom, here I am. And I just, yeah, I fell in love with the whole concept. And I think it's just amazing, especially if you're just starting out. Yeah, it's a really, really great concept. So that's kind of how I wound up here.

Dave: So going through the challenge, what did talk to us about some of your aha moments, I mean, you talk about the book and how you had sort of, you know, some aha moments about, you know, your financial situation, or, etc. But talk to us about some of your aha moments going through the challenge and kind of learning about affiliate marketing, the different ways that you can sell information and so forth.

Thaddeus: Well, when I was going through the challenge, like, like, after watching the videos, it was kind of like one of those things where, you know, you, I've always been one to, I'm super observant. So when I start doing something, I notice it everywhere. So then everything started to click, like, okay, so when I'm looking for that new TV, like, Oh, those are all affiliate people talking about, oh, you know, click here, oh, I'm looking for a new cat food for my sick cat. Oh, those are all affiliate links, as well. So I just started seeing it everywhere. And I was like, Oh, my God, like this is like so super endless and limitless, and what you can actually start doing with it. So those were like the big aha moments that I had, as I was going through the challenge and realized that, you know, it's so vast and almost endless that I mean, literally anything that you're passionate about, you can start doing. So that's what that was like the biggest aha moment as I was going through the challenge.

Dave: So you started to kind of realize that, like, people were doing affiliate marketing all around you, and you never knew it.

Thaddeus: Right. Exactly. Yeah. I mean, it's like you go online, you start to start looking for this, that or the other, and you're all over affiliate marketing websites, and you don't even realize it, you know, blogs, metrics.

Dave: Right, exactly. Like if you google something, and you're sitting there reading a review of a website, or a review of a product, right? A lot of times we just read those reviews and never think, why did this person write this review? Right? We just read the review, and we take it at face value. And we just believe it for what it is right? Instead of looking at the beach, reading between the lines, if you will, and asking ourselves, well, what is the motivation behind this person writing this blog post? And are they recommending this product? Because they get paid a lot of commissions? Are they recommending the product? Because it's a good quality product? Or are they doing it just out of the goodness of their heart, just reading between the lines. One of the things that has happened in the online space, is when you launch a course or something a bunch of people go out and start writing blog posts that are negative about you. And so what sort of naive person who doesn't really understand online marketing, they might read that article and be like, Oh, my God, I found this article about this guru or this company or this program. And people have written articles like this about us. And maybe they might, you know, bring them to me and say, Well, what do you think about this? And I say, Well, I think the person is doing affiliate marketing, they're trashing one product, in ranking for the name for that product, right? Or that course, only to then go in at the bottom of the blog posts say, Well, here's my number one recommendation or whatever. And it is as if it's just a gentle, innocent recommendation, but it's really an affiliate link. And I say, well, it's a clever way to do affiliate marketing, you know, so that's cool, dude, that's really that's really an interesting insight. Somebody yesterday said, I finally clicked how all these influencers make money. You know, like people with these big, huge Instagram accounts and stuff. I never knew they had all these cars and all these expensive things. And it looked like they were just posting content, and I was like, where are they making their money from? And it's like, I finally got it. They're recommending products, and they're an affiliate of those products. It's kind of mind blowing, isn't it? Bro?

Thaddeus: That's it. I mean, absolutely. Like it's crazy when you just don't know what you don't know. You know? Like, that's like the greatest way to say it. Exactly.

Dave: Exactly. So now you do know so how is life and the way you see your future different now?

Thaddeus: Well, the way it is now, like I'm, I mean, like I'm all in like this. It's actually been just so eye opening to the possibilities of what my life can actually look like, you know, the, I'm thinking down the road I'm thinking to the next day. So yeah, like my life. Like, I mean, they don't it's not. It's not like I just have some renewed purpose but it almost feels like it. You know what I mean? Like, I've always had a purpose, but it feels like that there's just something more for me beyond just the 40 hour grind the 50 hour grind of just wasting away at some job that just doesn't fulfill me, you know, that's probably the best way I can sum up and like how my life has really changed. And also, you know, with, with my partner, you know, it's just, it's renewed her interest in things. I'm getting her more involved with it. So it's been, it's been actually really, really, really good for both of us. So it's been an amazing process, to say the least.

Dave: That's cool, man. That's cool. It is interesting how I think that was really well said, not not too overhyped, but not not, you know, not kind of understating. And it's like, it's not a renewed life. It's not like you're born again. But it feels like you are right, it kind of feels like you just have this kind of new sort of motivation or purpose. And you just see the world differently. What's your perspective? I know you are working? Or do you still have a job? 

Thaddeus: Yeah, I'm still working. I work in a plastic manufacturing company. So I work around just plastic all day. It's, it's, it's one of those jobs where it's like, you just do the same thing over and over and over, until basically you wilt away or you retire, you know, whichever happens first. Yeah.

Dave: So like, how do you see that it's got to feel good? Or I don't want to put words in your mouth; How does it feel that I can only imagine some months ago that you kind of maybe saw your future as retiring there, or like, maybe you could get a better, different better job at another company or something, now it's like this 180 degree turn to where you see maybe working for yourself. And just, that seems like a pretty extreme contrast to be to see your life in your future and one on one path, and now seeing it on a completely different path. Can you describe what kind of thing has changed? Or if it's changed?

Thaddeus: Well, absolutely. Like, you know, working at a place, you know, everybody, every place somebody works, there's always like that, that older generation that's there. So it's almost like you're looking into the future of what your life actually has in score if you continue on that path. Yeah, for me, it was like, I do not want to be sitting around and just be cold and miserable. And just like, the only reason you got that job is because it's got some good fucking health insurance, you know? 

Dave: I mean, I wouldn't be straight up honest with you. It's such a common thing, right? It's like, I got the job. I'm keeping the job because of the health insurance. Oh, I mean, and I have people that work at where I work at it, that's the only reason they continue to have that job is because of the only the health insurance like you didn't know you're falling apart physically, you know, knee replacements, you know, you know, hip replacements, you know, but oh, I gotta have that health insurance. outlay, right, I'm

killing myself at the job, do my body but at least I got some help in the job providing the doorway for the insurance so I put my body back, back together.

Thaddeus: Right, rather than sitting back and actually like taking it easy and enjoying the fruits of all those years. You slaved away, you know, so yeah, like I said, like I was on that path. And that verse, like I've always just felt like that there was something more to life than just that. So yeah, I definitely had to take a step back and realize that if I continue doing what I'm doing, that's that's it. That's, that's the path that I'm going to be on. So yeah, now after realizing that I can actually take control over it and do something about it, rather than just sitting and waiting for like, yeah, it's 180 just like you kind of said, it's actually an amazing experience. Am I echoing? No weird echo. That's not me. Okay. I just want to make sure I'm not coming in. 

Dave: Oh, actually, is that a microphone in front of your mouth? 

Thaddeus: There is a microphone in front of my mouth. 

Dave: You’re coming in super sexy actually. 

Thaddeus: And you know, I'm rocking the robe. I got that for the Falcons rocket. I got my nice little mix. So yeah, I'm trying to. I'm trying to be like you Dave. 

Dave: Now at this point, you actually may be making me look bad. Like I need to go get my Hugh Hefner author clothes on.

Thaddeus: I'm all about that leisure life, you know,I want to enjoy life. You know, I don't want to just sit around. That's it. You know, sometimes if I feel like it, you know.

Dave: If you’re in your underwear right now you don't have to let us know. Just leave it up to the imagination. Exactly. You know, You put your own imagination into it. If you're in your robe you damn well better be in your underwear will better be in your underwear?

Thaddeus: I got my sister's brother living with me so I can't really rock the no pants party. Too much

Dave: So yeah, Yeah, that would be that weird you know the weird dude kind of Sausage Party going on.

Thaddeus: I don’t want to feel weird like an old dad.

Dave: Last night my alarm went off like, dude, I'm like running around. Like in my I had thrown a pair of sweatpants. The frickin cops came. You know what I mean? Because the alarm in the house went off and I'm like running around in sweatpants and in no shirt and it's just like, oh my god. You know, like, I just felt like just an old dad like What's going on? When I was 12, just a funny dad story, I was smoking a cigarette in my dad's house in the bathroom. And instead of like any intelligent human being would have done, he just threw the cigarette in the toilet bowl where there was water. I took some toilet paper and I wrapped the cigarette up in some toilet paper and kind of did this and threw it in the garbage can and went back to bed. Right? And so yeah, some time later. Like I hear screaming like, the bathrooms on fire.  My dad busted open the window outside with the hose like spraying. Outside, nice half asleep in his underwear. In his tighty whities. Right? And I walk outside. I'm like, What happened? I knew exactly what happened. What happened? It must have been spontaneous combustion. This  happens in the bathroom all the time. Right? 

Thaddeus: Exactly what that was. 

Dave: So you've kind of blown up on TikTok. Actually, I was just looking at your channel. You've got like freakin 85,000 followers, you’re driving traffic, you're you're you're creating content. you're rocking and rolling. Talk to us about getting started going through training and then getting into actually putting that training to work and taking action with it. And some of the hurdles you had to overcome at the beginning and sort of what you've learned along the way. 

Thaddeus: Well, funny you asked that, like, I feel like that I'm like, almost like the typical process of affiliate marketing with someone who's just starting out, you know, like, I'm not one of those, like, immediate I didn't like to blow up overnight. It didn't happen in my first week or my first month. In fact, it was like a really slow growth, you know, because I guess I was trying to figure out my voice. You know, because so many people try to emulate and be just like everybody else on tik tok, they try to make the exact same videos with the exact same everything. And that's good. And all you can actually get some traction that way. But it's not genuine, it's authentic. And people can see that. And people know that. So you've got to, and that was my problem when I first started and that was like, the biggest hurdle that I had jumped over was that I you know, I was so busy trying to be like everybody else worried about putting a link in my bio, rather than focusing on the content creation. You know, that was some of the biggest hurdles I had to jump over. And it's funny you say that I've kind of blown up like I was literally, before I made this video that went super viral. I think it's like 3.5 million. At this point. You know, I was literally on the verge of just almost giving up on TikTok, and like, switching to a different platform. That's like, it's just not for me, I'm getting no traction, like views are like 100-200 per video, you know, which is some better than some people get, but at the same time, it's you're never going to grow with that type of views. And then I was like, You know what, like, it had been about four days since I've posted and I was like, You know what, I've got it. I've got it. I've got to stick with it. So I've got it. I've got to stick with this. I'm committed to this and I have to put in the work. And then I'd you know, this was something I had my drafts that I had recorded months earlier decided to drop. It literally blew up over and over a weekend and like I'm talking about I mean, it was unreal how quick it happened. 

Dave: And were you just just shitting your pants? 

Thaddeus: I mean, just oh absolutely like I was like, I'm like Oh my fucking god like what the like, I don't even know what to do. Like, like, oh shit like, dude, like, I gotta keep posting a video like I'm at the same time I'm trying to build this Facebook group so I'm like, Oh shit, I'm like, scrambling around like a madman, like literally like my hair's on fire trying to get everything, anything together so I can try to capture this lightning in a bottle you know?

Dave: It's like oh now I'm famous]holy shit like now I can't let my I can't let my followers down now right like it's like shit I gotta keep delivering you know what I mean? Right,

Thaddeus: Right. And then like you had like rather than comparing yourself to others like now you're trying to like okay well like I've got to try to compare to myself now and it's like oh shit like, I don't even know what to do you know? It's like It's like somebody who's like you know you blow up and you're like okay, well Hey guys, I'm Thaddeus

Dave: It's like the dude who busts in the party, right in his underwear or something. And it's like, it's like, everybody's just sitting around you like, already like, but you're like, how's it going, guys? Party on Dave Right? You know, I'm here now. Yeah, that's good.

Thaddeus: It's been good. It's kind of I mean, it was a great push, though. So like, you know, it really pushed me to really dive into all these things that I've kind of like I wouldn't say half fasting but not certainly not full lasting. I would say maybe like seven eights asking, you know, that was that that little bit like rather than, you know, I got so caught up in trying to get the system set up that I didn't really focus on how they actually worked.

Dave: You're hitting all the nails, bro. 

Thaddeus: So like, I you know, focusing on the copy focusing on like, making everything that to me unique rather than just trying to be another, you know, another fish in a big pond, you know?

Dave: Man, you hit two things right there that I think are the number one things that people focus on, is first and foremost, like if people are gonna choose TikTok as their organic marketing method, which by the way, guys, there's other platforms. I know, we talk about TikTok a lot. There's Facebook, there's Pinterest, there's TikTok, or there's Twitter, there's YouTube. But for example, you take Twitter, the number one thing that people ask, and it's like, well, when can I put my link in my bio? It's like the first it's like, and then and then. And then the other thing that pops up is, well, you know, if I can't put my link in my bio, what's the sense of creating content because then I can't sell anything, and it's just all this kind of setup, initial getting ready to get ready to get ready to getting ready and just kind of just just just, you know, my dad used to say this funny thing on on construction sites, I feel like we're, you know, a couple homies just sitting here talking, and everybody's just listening. But we'll just, we'll, this is not PG. So my dad would be like, if I was if I was like, doing some dumb shit on a construction site, not getting anything done. He'd be like, you know, he'd be like, why don’t you get something done, instead of standing around fucking the dog, you know? I feel like that's like, what if that applies, you know, it's kind of like, like me on the construction site. An example of what I'd be doing is like, pull up to the construction site, finish breakfast, have a cigarette, you know, tie my shoes, you know, stretch a couple of sips of coffee, have another cigarette, like that kind of stuff. If I got started and got the work done, I could go home at two o'clock, but instead I'm going to sit around and fuck the dog in and have to get home late, right? Because I know, I feel like that's kind of what we do a lot online. We're just sitting around. And, and and then, you know, the other one that you mentioned was the funnels and just all this bullshit about setting things up. But I know it's really important. And I know that it's, I know that it's like something that we look at when we start sorry, I just had to block this guy because he's been an idiot. We have to, we have to, yeah, I know that that's part of the business. It is the mechanical part of the business. But it's literally only the tip of the iceberg. And there's that entire iceberg. The rest of the iceberg below the water that you don't see, which is what you're talking about. Am I right?

Thadeus: 100% like Like you said, it's all important stuff to have set up but it's not what you need to be focusing on because all the funnels and all the all the you can write and have the greatest emails, you can have the greatest funnel, but if you don't know how to drive people to it, it doesn't matter. It doesn't matter. You know, like if you can't get somebody to even say I okay, like I'm feeling this person, I'll go, I'll go check out what he's talking about. Because if you're just saying, Oh, just click the link in my bio, click the link in my bio. It sounds salesy. It just sounds like you're trying to push something. It sounds like you're like, you know, like you say, in all the training, you know, it's like you're trying to sell some what, uh, you know, magic oils or, you know, lotions, potions and pills, I think is the term is the way you say it. You know, rather than just being authentic to yourself and how, what you're promoting actually benefited your life in how someone else can relate to that and benefit their life. So yeah, I think you summed it up really well there, you know, all that stuff is below that. And that's like that, that's the stuff that you need to have. But it's not what you need to be mainly focusing on.

Dave: I mean, what I've learned is that, here's what I've learned man in 10 years is that a couple of things that you've started to experience. Number one, some of the most unorthodox, unpredictable, almost accidental shit is what kind of sometimes works. And a lot of times, I'm like, I can't believe that worked. You know what I mean? Like, seriously, a lot of times I'm on purpose. And, you know, don't get it twisted, guys, I'm not, you know, just throwing spaghetti at the wall. After a while you start to know what works and what doesn't. But it doesn't mean that you don't take chances, it doesn't mean that you don't occasionally throw some spaghetti on the wall and go, can't believe that stuck, you know what I mean? The other thing that I've learned is that, well, I want to hit on the other thing that you said that was really important is that, like, just just shoot it, create it, write it and get it out. Because sometimes the goal, the that rocket ship, that's going to take you to the next level that's going to go viral, that's gonna, that's going to convert a huge part of your audience, it can be one email that you send, that just is so powerful in such a powerful story and ties so powerfully into whatever it is that you're promoting, or marketing, that it just converts a huge percentage of your audience. And maybe you felt scared to send it usually, sometimes the things that you feel most scared about are the ones that ended up being the most powerful. And the The other thing that is I've learned is that I basically all of the automation, horseshit all this, these these complex systems and everything that we hear, kind of marketed in ads by gurus and goblins out there on the on the internet, you know, you know, we're gonna, you know, as your business automated and kind of all this stuff. And so we've tried to set up all this technology and get all fancy and stuff. Honestly, it's nothing but a big distraction. And for most everybody, it's not even appropriate at the level that you're at in your business. It's only appropriate when you have tons of traffic that's coming in. And you literally don't have enough hands, or in some cases, when you have tons of traffic and you change it and you try to complicate it, it actually hurts your business versus just keeping it simple. And focusing more on connection. Rather than trying to just automate everything, and make sure all your technology and everything is perfectly set up and all your pages look nice, right? The ugliest, just whatever I could get up the fastest usually, is the best option. What comes up for you, as I've only recapping honestly, what you've already said. But I just wonder if you could say your experience on one or all of those points?

Thaddeus: No, you're I mean, you're 100%, right, I totally agree, like automations are great. Like, once you've built something, you know, to make it simpler for you. But if you're like you're just starting and you're trying complex automations and you want all these elaborate systems, while they're super cool, you know, they're not necessary until you start actually having something a foundation to build on. That's like a you know, you build the foundation, you know, and then you build a little bit of frame. And then you maybe want to add a second story, that's where that automation stuff starts coming in. Not that foundation. The foundation point is just having a like you said, the you know, a simple, ugly little opt in that just says hey, you know, you want to learn how to make money online, and your email, you know, yes, something simple to the point. And, and or whatever your niche is, right. You want to write exactly what you want to lose weight, you want to do want to be a better parent, you know, whatever, whatever your niche might be. Absolutely. Taking perfect or imperfect action. That's one of the phrases. I've heard recently that that really sums it up. Yeah, it doesn't have to be perfect. It just has to be perfect at that moment.

Dave: Yeah, man. And also making that connection between going through training and realizing that in order to really understand how to do something, and to be able to do it in your sleep, and for it to be able to be easy and all this, you actually just got to go out and got to do it a bunch of times, right? There's the reason why we go through training, there's so we can just have a direct path from A to Z, which in our affiliate blueprint, that's what that does, it's a to z doesn't mean that it's an instant download in your head, and now you're a pro, you have to apply this stuff. And over time, after you apply it, if you actually then after you put in your 10,000 hours, you can consider yourself or you will be essentially a master of it. But you have to put in that which is kind of scary because a doctor goes to school for a long time. And then you know, somebody is his first patient. But, it ain't that serious in online marketing. You know what I mean? Like, it's not that serious, the beautiful thing is, is that you're not doing heart surgery, man, you're not doing brain surgery, you're not going to kill anybody. You know the only thing that you're going to bruise a little bit is probably your ego. So if you let that go, and I don't know, if you've dealt with that at all, any imposter syndrome, it sounds like you did more at the beginning when you were kind of trying to be other people and comparing yourself. But man, I found that just the older I get, also, the more I deflate my ego, man, and stop trying to look cool and be perfect. And all this shit. I mean, honestly, man, now I just wear the same thing every day. I got fancy shit, nice stuff, but I don't even show it off or talk about it. Because I don't think anybody gives a shit about it. I just think people care about what I say, the value that I bring, the intention behind why I do what I do if I'm a good person, or if I'm a POS, right? From FOMO I was a POS. I wouldn't want to deal with me if I'm a good person who has integrity and does what I say and say what I do. And I have value to add, then I'm gonna, people are gonna want to do business with me, but they don't give a shit about anything else. It took me a long time to realize that man, are you? Where are you at in that journey of deflating ego, while building actual real self esteem, not just kind of, you know, image management type, you know, kind of ego stuff to where, for example, followers don't equal dollars in your bank account. Right? So I might get an inflated ego, because I've got followers, but, but really, I'm not making that much money. Right? So I need to humble myself by saying, look at what I'm doing. I'm doing something right. But I need to also figure out how I can monetize this following and maybe I need to add more value instead of being so kind of crazy and just creating, I don't know, I just wonder if you've had any struggles with ego or ego deflation, or just what this kind of journey has taught, has taught you on a personal level.

Thaddeus: I think that the biggest thing is, I've never really been one to have like this huge ego ever in my journey. You know, I've always realized that, like, while I may know some things, I don't know everything you know, so I've always been willing to accept that in myself and been kind of humble, and modest, so to speak. You know, I like that. You kind of said it, like when you're talking about the fancy stuff, like to be honest with you. Besides you, the majority of other people don't give a shit, what you've got going on. They want to know how it can benefit them. I mean, at the end of the day, you know, I've read this, I read a book, How to Win Friends and Influence People. And that is exactly what that entire book is all about. People give a shit about themselves. And how it ‘s a lesson that simply nature, you know, when you're on your own, I mean, no matter how many people you have around you, you're on your own solo path. You know, because you can't, no one else can live your life for you. You have to do it for yourself. You have to make those decisions for yourself. So I get it. Like there's absolutely nothing wrong with that. But at the end of the day, if you're so worried about being like, oh, what do I look like to other people? What do I look like, Oh my god, like I don't I don't want to look foolish. You know, people don't really give a shit. They just want to know how what you're talking about can benefit them on their journey. And that is the moment everybody can figure that out. The ego can just go away, the pride can go away. The only thing that I've really struggled with in my journey was probably a little bit of pride in. I've always been wanting to try to figure it out myself. And that's something that I've recently realized that is only going to hold me back and reaching out and asking for help from others and accepting that help is the quick way that I'm going to grow. So I wouldn't ever say it's an ego thing, but more of a pride thing.

Dave: I can relate to that. I mean, when I started to really, in, you know, my pride has gotten me in some tough situations. I mean, my pride almost crushed my marriage, because I just didn't know how to be married. You know what I mean? Like, it's like, Who, who, who, you know, my, my parents divorced when I was two, nothing, nothing wrong with that, don't hold that against them. My mom remarried, my father didn't. I mean, there's no handbook on how to be married. I mean, sure, you can watch other people or whatever. But there's no substitute for, you know, going through it yourself. But then also, when you run into a brick wall, which I did a few times, and thank God in that moment, I had enough humility to ask for help or be willing to accept the help, that kind of was presented in that moment. And it was sort of a divine intervention. And I kind of feel like that happens a lot of times, if we choose to look at it that way that we'll be in a place where there's, we need help, or we need to, we need, we need a solution. And sometimes it's presented. And, and it's kind of like this story that was told . It's just like a parable or a story about the person the guy prayed for because he was out on a boat or something and is out on an island or something. And I can't remember and I was totally into butchering it, but anyways, he was praying to God, and God said, Well, I did send help, but you You didn't take it. You know what I mean? Like, I don't know what that story is. But I wish I could because it's so powerful. But it's basically like, sometimes the Help is in front of us. And we just, we choose not to see it, we're unable to see it. We're too prideful to see it. We're too prideful to ask. And in many cases, that has almost cost me marriage, friendships, Business, Business, relationships, or just businesses as a whole. That's so powerful for you to share that. And it takes some vulnerability to admit that, you know, because for whatever reason, I don't know about women, but us males, I do know, we have some pride around asking for help. And you know what, I mean, admitting that we don't have all the answers, you know, and a lot of us end up turning out to be that guy who knows a little bit about a lot of things, you know what I mean? Right? We try to act like we know, you know, and I'd honestly rather be the dude who knows a whole lot about like, one or two things. And then I can outsource or hire help, or like, I just don't have to know it. And that's kind of what I've surrendered to in life is that you want me to fix your car. I'm gonna jack it up. You want me to cook you dinner? That shit again? You want me to know, I mean, there's so many things, dude, if you want my help, I'm just going to be the worst. You know, I just can't. I know, but there was a time in my life where I wanted to know a lot about everything and just be the man with all the solutions. It's kind of like how I acted in my marriage. My wife for a long time would share feelings and I, I can fix that I'm going to give you a solution. And then I realized, as Christmas Dave, she just wants to be heard. She just wants you to validate her feelings and just say, Holly, honey, that sounds difficult. I love you. Is there any? How can I make you feel loved and supported right now? That just changed everything you know, not to have to know everything and fix everything. So now today, I focus on being an expert in the world that we're in here online marketing. I don't try to be a cryptocurrency expert. I don't try to be a stock market expert. I don't try to be a real estate expert, but I happen to have investments and things in a few of those different categories. But I don't do it myself. You know, my wife actually handles some of this stuff. We have other professionals. I don't like it because I am bad at it. I always lose. Right? I'd love to be a great poker player, right? And go sit down with the homies and go out to Vegas and know I was going to go out and have a good chance to win. But the truth is, I will lose. And I've lost over and over and over again. Every time that I have I've picked cryptocurrency coins and lost my ass. You know? I want to be the guy who kisses everything I touch turns to gold, but it's just not reality. And and so yes, that ego deflation and swallowing pride and just knowing my lane and staying in it. So it sounds like your lane for now is Tip Top. What seems to be the Our future Where do you see yourself going over the next couple of months?

Thaddeus: Well, after that, that whole video kind of blew up. It really jumped started my whole Facebook group. So I've been doing a lot of stuff on Facebook, I'm starting to expand into YouTube. You know, I've got a, like a video or two, that I tried to post there. Absolutely, absolutely horrendous. But, you know, it's all about that imperfect action, you know. And so um, that's, that's kind of what my main focus is on now trying to build that community and add value to them by helping them kind of get started directing them where they were, where they need help that, you know, through YouTube videos and stuff like that. So that's my main thing right now TikTok for the attention, Facebook, for the community, YouTube for the education, and then just see where it takes me.

Dave: It's gonna take you places brother, and you know, I let your stick. I feel like it's like that realness right there of just being like, this video is horrendous. I don't even know what I'm doing here. But I got some good shit to tell you. So listen up, right? Like that, that angle, bro. Like, and I'm just giving you feedback, because you can create your online persona. And those of you listening, wondering, you know, how do I really blow this up? Like, you know, sure. You create, create, create market market market, you're going to get lucky, which is where preparation meets opportunity. And that's what you're describing that happened a time or two on Tick tock, but also you can evolve your brand and what I call like your stick, right and your thing, you just as you said what you just said right there, that really resonated with me and really made me just kind of like you in that moment. Just more, right? It just made me feel more connected to like you were just being more real and authentic. And it was funny, and it felt good. As nobody. As we go back to what we were talking about a second ago, the pride. Nobody wants to hang out with somebody who thinks they're perfect or tries to be perfect. But people love if you listen to Howard Stern, I do quite a bit. He's he's just he's just, he's an interesting cat to listen to. He's had an extremely long career, love him or hate him, which you probably do and that's exactly what he wants. He's had an extremely long career in radio maybe longer than anybody else. And his income has steadily risen I think he just closed a deal for some obtain million dollars for renew his contract with Sirius radio. Stupid money, stupid money, more money than any other radio personality in the world by far. Okay, stupid money. But one thing that he does is he uses humor. I forget what it's called. What's it called? Babe when you like to be self deprecating humor, right to where you kind of like, he's like, nobody likes me. It's kind of like he or you know what I mean, on. It's kind of like, yeah, nobody likes me. It's like my walk. I can't believe I landed my wife. She's hot. It's that self deprecating, kind of like, where you're just like, I just absolutely these videos totally suck. I know. Sorry, I'm gonna try to get better for you. I can't even believe you guys watch them in the first place. But check this out. Because I can show you how to do XYZ and XYZ time and it changed my life. Right? So that self deprecating kind of humor in stick is real it makes people lean in more rather. And that's what I think a lot of the bro marketers who do the lambos and the McMansion shit don't really get is when people when they do that people actually look at them with a bit of jealousy and envy. And that's why they get called arrogant. I didn't understand that for a long time. Right? I didn't understand that. I do now. But I don't know. I just wanted to give you feedback on that. Because I think that with you, it fits really well with your personality and it doesn't seem like you need to do anything different. But I just wanted to give you some of that real time feedback, because I see a lot of potential for you, man, I think you're gonna keep blowing it up. And I'm really excited for your future.

Thaddeus: Well, thank you, Dave. Thank you. Yeah, I mean, it's, I think that's kind of key for anybody is like, you got to be able to like, except that you know, maybe you don't, that's not the greatest video in the world. But like you said it adds value. It teaches somebody something, and that authenticity and being able to like Alright, yeah, that was absolute trash. But you know what, like, if you just listen to what he's saying, you know, you're actually going to get something for it. You know, it may not be the greatest thing to watch. But, you know, it kind of reminds me like the 80s movies, you know, there you go back and look at them now. They're actually terrible. Terrible movies, but you know, they're at least you know, they were entertaining for the time, you know, so yeah, it's all about growth.

Dave: It's all about growth. If you look at the most kind of kult-ish and crazy crazily consumed content on the internet. A lot of times it's in chat rooms, forums and these kinds of things, these kinds of underground sites and shit that look like absolute hell, like you log on to the site, and it just looks like something from the 1970s or something. It's like, who built this site? Where did it come from? And is my computer safe being logged on to it? You know what I mean? Right? Right. But, the content is so interesting. And it's so engaging, that people just flood these kinds of forums and these types of sites, as just another example that it doesn't, it doesn't matter what something looks like, it's also a lesson in direct response marketing. What matters are the words, the content, the page design, actually, it's better if it's more ugly, more whitespace. So the words pop out more. You know, it's just another example of that kind of, hey, look, we're not here to be cute, we're not here, we just the content is really good. And I don't know, that's the vibe I get from you. It's like, I'm not here to impress you. I'm not here to. I'm not here to, I'm not here to blow smoke up your ass. I'm not here to be perfect. But check out what I got to say.

Thaddeus: 100% You know, I would rather be honest and authentic and have authenticity, and actually help you rather than, like, dazzle you with a beautiful page. Like, you know, it's not about the page because it's about what you know, it's like looking at the fancy cover on a book. You know? Yeah, it looks really cool on the show and is actually terrible. You know, like, Alright, well cool. Yeah, well, thanks for that. And then, you know, but yeah, that's, that's what it's all about.

Dave: So Thaddeus, if somebody was like, kind of like on the fence about coming into Legendary going through our training and being a part of our, our tribe here, what would you What would you tell them based on your experience,

Thaddeus: I think it's an excellent opportunity to get really good training and, and to really get your foot in the door with online business. You know, again, like it is just training. It's not the end all be all, but it's a great jumping off point. And it's great for somebody who's unsure they're not really like I don't really know. But it's a great test of the water type, type environment, and then the community Oh my god, that community is amazing. And that in itself is worth every dime, you'll invest into your business. Because throughout my whole course, the people that I've met and the friendships that I've made from legendary, it's been absolutely just, I mean, I'm not trying to overhype it, but it's been life changing. And that's like the best as honest as I can be. But yeah, so if you're on the fence, you know, dive into that pool, you know, don't dip your toe in the water, you know, dive in and figure it out from there. But yeah, I feel like Legendary is definitely beneficial to anybody that's really wondering whether they want to do online business or not.

Dave: Yeah. I love that. Because it's like, you don't have to, it's kind of like, it's kind of like, it's kind of like staying it's kind of like getting and staying clean from heroin addiction. Right? Here. I go with the analogy, right? The metaphors. I love using these because they help me make things simple and make them make sense. But I got clean from opiates and opiate addiction. That's it. That's a kind of a more PC way to say heroin addiction, right? So I got clean from opiate addiction in 2008. And of course, it's like, okay, I'll put down the hard stuff. But what about all the wacky tabacky or sippy sippy here or there. Come on now. And I was like, I can't imagine my life like this. For the end. It was like, well, you don't have to, you don't have to worry about the rest of your life. Just worry about today. And and and I think so many of us, when we come into starting something new, we act like it's a lifelong commitment. And it's like, I feel like that holds us back from doing so many things in trying so many things. Because again, we think we get into this catastrophic thinking of, oh my god, if I do this, this is what I'm going to be doing for the rest of my life. And what if it does work out, my life is ruined, I will have. It's like, as if you're a cat, like you get nine lives, like I don't want to waste one of my lives, like on this decision. And it's like, I mean, I know successful people who make more decisions in a day than indecisive and unsuccessful people make in a month. You know what I mean? Because they're scared to pull the trigger on something and like you said, just jump into the pool. I know when I jump into the pool, I can get right out of the pool. It's a good analogy, right? I mean, or I can just sit there and get my toe and go. I don't know if I want to go in. Right or I can just jump in and feel it if it's cold as shit I can get out right away if I don't like it, or I can hang out for a little while and then leave or I can stay or whatever. So I'd love to leave people with that. That is because I think that was such a powerful point. And my hope is for you, brother, that you will continue to do the damn thing in your robe and your underwear, and have a lot of fun. And make a lot of money and continue to go out there and spread your message of realness and inspiration. And I hope that, you know, you'll come back, keep us posted. And if there's anything that I personally can do to help you on the journey, don't hesitate to reach out. Alright, man. 

Thaddeus: Thank you, Dave. Thank you. I appreciate y'all have me on today. And I'll be excited to come back if y'all have me.

Dave: See ya my brother. I'll talk to you soon. 

Thaddeus: Thank you, Dave.

Dave: Alright, guys. Alright, so go and follow this dude, what a cool cat. Right Cool, cool, cool dude from the Atlanta, Atlanta baby, Falcons fan. Eyes. That was a really, really cool and inspirational episode with that, yes, as most of these are. But if that resonated with you today, anything that he said, act on the emotion right now an anchor and make it something that's real and not just a fleeting feeling, you know, act on and I always say anchor in the emotion anchor in the emotion, if you're having a if you're feeling inspired right now anchor it by going and doing creating some content or doing something on your business. So you can anchor that inspiration, that positive feeling to taking action in your business, versus feeling fearful. And then doing something in your encouraged fear in your business, right? We want to try to bring up and do things that make us feel positive, empowering emotions, and then take an action to connect the emotion with an action. Right, that makes us more excited to take those actions. All right. So I'm feeling inspired. I'm gonna go in and cement this in with some action inside of our business here. And I cannot wait to continue this journey with each one of you. If you're new here, welcome to our tribe. Welcome to our family. And we're excited to continue to support you every step of the way. All right. Be Legendary, my friends, get the hell out of here and have a fantastic day. And we'll see you back here tomorrow.

Below is the transcription for Monday's episode:

Dave: All right, my friends. Good morning, This is Dave Sharpe, I hope you all are doing, and actually hearing a little bit better now that I've turned on the very fancy and important microphone. Yeah, so good morning, we have yet another. How do we keep coming up with these people, where are they coming from, well, they're coming from our community, they're coming from going through our training. Isn't refreshing to actually have people who, you know, are our, you know, operating companies and training platforms that actually want to talk to their customers and clients. Instead of most companies and gurus who sell things online who don't want to hear from their customers, especially not publicly. So anyways I just logged on 15 seconds ago, still kind of rubbing the sleep out of my eye, even though I've been up for it seems like four hours since my son woke up at the crack of dawn this morning. But anyways, with that being said, I'm going to invite a woman who knows all about that, six kids, and a growing online business. Let's hear what it's all about. Krista Welcome to the show. 

Krista: Hey, thanks for having me. 

Dave: You're very welcome. You know all about that butt crack of dawn, don't you?

Krista: Oh my gosh yeah and all night long. I, you know, let me just take a moment of silence and just really kind of pay my dues to you. 

Krista: Thank you. I mean seriously six children. It's outrageous. It's insanity, I mean for me. Dave: Look, I mean, I can handle pretty much anything in life. But that's what I've learned about myself, but kids, they test every single fiber of who I think I am on a daily basis

100% I feel that we have six kids under age eight.

Dave: God sakes. That's, yeah. That's the big guy upstairs throwing a little salt bae little, little humor down on you. 

Krista: Right, exactly. Yeah, what do they say, God let you make plans but God laughs or something. 

Dave: So, man, I would have like after four, I would have shut down the factory. You know what I mean. Yeah, but I gotta say, honestly, if you don't shut down the factory, then those surprises, they tend to happen, you know, for sure. Well, I don't know how you do it, I just even the fact that you're, that you're alive, and that all of your kids are still alive, let alone, because I mean that's what when people bring kids over to my house, like to for them to play with like my daughter I basically say, well, we'll keep them alive that's about all we can promise, right. I mean that's kind of some days that's all you can do right I mean you, it's like building a business and, you know, nurturing your children I mean some days you just, it's just about keeping them alive, right.

Krista: For sure, for sure, and I finally now started realizing like I need to delegate, I need help, you know, my parents just moved down so they help us a little bit. My dad is here in the other room watching the kids for me while I'm at this interview. But yeah, it's like as moms, we just think we need to do it all, like and have it all and you can, you can have it all and do it all and be at all. 

Dave: Sure, you know, but well, and I gotta, I gotta say so like you're doing this and I'm teasing this up. You guys may think, Oh, why are we talking about kids on a Marketing Show, but it's all relevant because, especially when you're working from home. It all matters, it's all kind of the same thing you're trying to, you're trying to fill pockets of the day but oh my gosh I'm tired, I don't really want to stare at a computer screen, I don't really want to record something I you know I want to just take a nap. Oh shit, I can't take a nap I got six kids, I mean, it's like, just this, just keeping your kids alive, let alone nurturing them, let alone building a business, you can have anything and everything, but it's a lot of work. So, just tell us a little bit about kind of how you are finding the time in how you do find the balance, especially now just finding out that you've been doing most of raising your children, kind of like on your own like without and knees and stuff like that I mean wow like how are you finding the time?

Krista: Yeah, I now just recently because I've been getting so busy in this business I just recently hired a babysitter to come and help me a few days a week. But actually she was supposed to come today and she canceled so I had to call my dad up but they literally just moved down on me a few months ago so I have been doing this all on my own. My husband is amazing. He gets home from working all day and then lets me go and do some work in the bedroom and just record videos and bat videos and do whatever I can do to keep growing my audience and creating content.

Dave: So I mean so many moms if dad comes home, or just gonna be in like, there's nothing wrong with this so I don't want to make it sound like any, any moms I'm shaming you for this, but like a lot of times when the other parent comes home, it's like give me a timeout because I want to go take a nap. You know what I mean, like, and so you're finding the energy. So, first of all, how do you find the energy, or do you make sure you get enough sleep, are you naturally just kind of energetic, are you what are you doing to just keep your energy up?

Krista: I mean, I've always been like a morning person so I have tried to wake up before the kids, although this past year has been so hard but the twins, they have not been sleeping at all. And so I try to put them down for a nap. I tried to do as much as I could. Any nap maybe for like two hours or something so in those two hour I tried to be so intentional and just get whatever I can get done, just batch videos or email people or like just hustle, you know, I just feel like if you're intentional with your time. I mean there's so many like time wasters out there right now like just scrolling social media and whatever, watching TV, but it's like if you're intentional with your time I feel like you can get a lot done.

Dave: What does that mean to you because you're right? I mean, you can get lost on TikTok or Instagram for 15, 30 minutes, even an hour and just like that. So how really can you say a little bit more about how you are intentional and what that looks like for you. 

Krista: Yeah, so I guess when I wake up in the morning, I try to in my head, have kind of a game plan for the day, and it's kind of a bummer sometimes because if they don't that, Then I'm like, Oh, I get a little bit behind, but I try not to beat myself up about it because I'm like okay I can spit it in somewhere else, like, you can always find time I feel like if you have a great amount of like, why, and, you know, I really wanted to make extra money to help my husband out this past year was really hard with pandemic his salary got cut. I mean, and when I was pregnant with the twins, I had to be on bedrest, and we had to pay for daycare for the other kids for just a couple months. And that was so expensive that I had to do something to make extra cash and I tried everything. And then this is when I came across it. TikTok and another couple moms doing this and that they were crushing it, they had a huge audience and I just kind of started modeling what was popular out there. I did dabble with TikTok, at first, but I wasn't really teaching anything I think that's the key is just teaching something that people can get out of it like can learn from you, so I wasn't teaching right away but when I crossed over and started modeling these other popular videos and teaching people about affiliate marketing and high ticket affiliate marketing etc is when I really saw my audience grow and my income grow.

Dave: So this has all been in the last two months?

Krista: Yeah. 

Dave: Have you ever done any marketing of any sorts or anything like this before.

Krista: No, I have been on Instagram first and I have grown my following over there. But I think Tik Tok was totally just organic like I started on there and I, over on Instagram, I was just posting random pictures of the family we were doing matching outfits, etc. But like I wanted to talk to be something more. And so I started only teaching, like on this account that I created on Tik Tok I started only teaching people about making money online and how to do affiliate marketing, and I feel like it just blew up like it's grown so fast, like,

Dave: Yeah, so I was, it's interesting because I was thinking about this yesterday. I get a lot of thinking time on the weekends because I am on a lot of long walks with my son. It's like he loves to be outside even though it's 150,000 degrees outside, but he just loves to go on walks and. And I was thinking yesterday, like how different my life, and even our business is, since I completely and totally stopped using social media for anything except business, like there was a time to where I mixed in, kind of like things that were for family and things that were like pictures of my kids and pictures of different things that I was interested in like a car or a watch or like cigars or just like a little motivational quote that was cut, but now I exclusively and totally do this show, and then we take the show and we kind of syndicated out in a couple of different places but this is sort of my, you know, in for me I'm mainly creating content for our community here and giving our customers, clients affiliates a platform to speak but for an affiliate like you, or, or others, you know you might exclusively be marketing on TikTok, but I feel like that focus of being like so clear like, I'm not going to make this account about multiple things like I'm not going to make it about the things I'm interested in my kids and kind of have mixed messages I'm just going to be completely and totally focused and dialed in about this one message, one topic is one thing that I do. And I don't know if it's for us it's, it's just for me personally it's brought so much clarity and peace, and it's brought us so much momentum because we're creating consistent content, and it's, it's, it's, we it's now. You know it's had time to kind of like an avalanche right it's like a snowball it gets bigger and bigger and bigger. Does that resonate with you at all the focus and kind of what I just said and what comes up for you?

Krista: Yes 100% I, and, you know, there are other platforms, I feel like you know like Instagram is good, like they have stories and everything and you can show your like I show behind the scenes like, you know, we went down to Marco Island last weekend, that I just showed you know what we were doing as a family because people are interested in that. Also they want to see how a family of eight like gets around and how do you travel and stuff like that so I've been trying to show some of that also, but like when I'm on TikTok I'm trying to keep it just business and so that people know they can come here to learn this specific thing, because honestly, I hate to say it but we can all be a little bit selfish, like you go to social media, a lot of people go to social media to see what they can get out of it, you know like, we're like, I don't care, you know like what you ate for breakfast I don't care what your dog is doing right, you know, it's like I want to learn something.

Dave: Exactly. Yeah, right. I get that. I think that's a great way to explain it because it's like well I'm interested in watches, and I'm interested in cigars, but maybe only a small 1% of my audience who follows me for business stuff is also interested in those things so those kinds of posts kind of send mixed messages. Whereas, if every single post is about the same thing, or at least the same topic. I just think from my experience personal experience of trying lots of different things in really also looking at what works, what works, whether it be television, whether it be radio, and whether it be now online is a theme, and a consistency of whether it be the topics like if you look at any sitcom or you look at any talk show, they always have the same intro, they always have the same like kind of theme song that introduces the show, they have the same format for the show, so you're I think human beings like an element of predictability, and then whatever the variety is like if you think of Jerry Springer Why would human beings like to watch that sort of chaos. Well, it's structured chaos within a template. And the same thing with Oprah and the same thing with Sally Jessy Raphael the same thing with the prices, Right, right, you know, you know, sit down and every single day it's just this totally there, you know, we different thing you sit down and it's the same theme song it's the same structure. It's the same kind of format of the show. And then there's variety within the show with the different guests etc. And I think that that's, if we look at what's worse, we don't really have to play a guessing game, and feel so pressured to mix in pictures and posts and videos about family and about this and about that, we can just simplify it and make it business focused or whatever the topic is of your account, and that's kind of what I hear that you've done on TikTok that has exploded, you to 100 and almost 70,000 followers in two months, right. 

Krista: Yeah, It's crazy. That's the thing. I mean, you don't have to reinvent the wheel, you know like you just take you look at other people's accounts, or whatever, whoever you follow in your niche. And it's like, what are they doing that is working, and then you take one of their most viral videos and you just model that like it's, it's, it's so easy, it blows my mind and I tell people all the time, you know, like they're like, how did you grow your account so fast, etc, it's like just take, and I feel like you can apply this to any thing in any platform. Just take what is working out there and what is going viral, and just recreate, just recreate that same, that same thing. And the thing is it's, it's not going to be the same as that other person's because you are the brand like people are there to watch you and you're gonna put your own spin on it, you know, so it's like, don't feel bad like people are like, Oh, I don't want to copy I'm just like model my videos. It's like my team members or whoever signs up with me or whatever, it's like just a model, my videos and you should definitely see some growth.

Dave: Well, it's interesting, you know how we tend to overcomplicate things. So, this teaching like you had this kind of lightbulb moment to where you said okay I need to be teaching something. Talk to us about things like that light bulb moment for you, and then how you transition to actually feeling credible enough. I think a lot of people kind of struggle with that imposter syndrome so what was the lightbulb moment for you like to realize I need to be teaching something. And how did you overcome your own sort of version of imposter syndrome?

Krista: I just felt like I had my own personal account on TikTok where I was just posting, you know, like just dumb stuff or whatever, you know, and I wasn't growing my account at all like I was like oh my gosh I got like one follower today or something like what the heck. And so, I mean really, what I did, like I said, is just look at what other people are doing, we're doing that work, and I'm like okay, like they're bringing value. They are teaching on a subject, and I'm like I can, I can do that, you know, and I feel like, yes you have imposter syndrome and everything, but I was looking at some of the people that were supposed to be experts in the field, and I'm like, they're not that great, you know like, they don't deliver it that well so I'm like if they can do it, I can do it, like I am a strong woman. I'm a mother of six, I can do this.

Dave: Well, yeah, and I think that's a great way to frame it is, why do some of us look at something and say if they can do it I can do it, while others look at somebody and say, well they're doing it but I could never do it like that I really feel like that, the folks who, who, who, in, there are more people who look at people and say, I could never do it like that, or, There's already people who are doing it, why would anybody listen to me, whereas you're saying that when you look at people, you said, God, if they can do it I can do it, I feel like that is such a huge gold nugget in a success leaves clues kind of thing. Can you just say a little bit more about that kind of how you, how you think and how you look at other people and then size yourself up and say if they can do it I can do it.

Krista: I mean, I, I just feel like I just feel like my mom raised me to be like a strong woman and it's like, don't let everyone anyone look down upon you or whatever and like with the technology that we have nowadays. You can learn anything, so fast like there are training programs out there I have invested in myself. I have bought training programs that are amazing, and the Legendary is awesome. And I, like, you can just you can learn it, and you can do anything you want to do nowadays like don't, and don't listen to the haters like there are so many people online that want to bring you down, it's like the crab syndrome, you know where somebody tries to climb out and get three, and they try to just pull you back down, no like you. You cannot listen to that, you know, and I feel like my husband and I have never listened to anyone else like we've always done what we wanted. We have six kids, it's like we are growing an online business. I'm going to launch my own online course here soon, and it's like, I will not let anyone tell me that I can't do it, you know.

Dave: Yeah. And I love that because I think that so many people I was thinking about this the other day to Krista, I love that philosophy and I love your outlook and I love who you are as a woman too because, you know, my wife's the same way, and, and I think you have a little bit more endurance with kids, but, but, you know we all have our strengths and weaknesses our kids really kind of, it's just funny how certain people are really strong in some areas. My wife's a wonderful woman but just our kids just, you know, for whatever reason we are just exhausted, you know we love them to death, we give them all of our time and energy. But I don't. I can't imagine, I think if you have more kids, you just step your game up, but when you're looking at somebody with six kids and you have two kids, you're kind of like holy shit like I would die if I was them but I love. This is what I was thinking about the other day, people think there are rules to life. And there are. There's no frickin rules. You literally can do whatever you want to do. And people think there's rules, man, there's like these made up, make believe rules that people think in and I see it all the time I see it here, let me give you an example. It's like when, When people come into our platform in our community, and then they start, the way that they ask questions is how I really know that there's these rules that somehow have been ingrained in people because it's like they're always asking for permission. You know, like, When can I start? When can I start marketing, you know, like, When can I start doing this when should I stop, and it's like they're, they're constantly asking for permission, and it's not a bad thing, and I'm not trying to shame anybody for doing that, I think it's been ingrained in us from society, it's like we've said in school. Can I go to the bathroom we asked the boss, can I have tomorrow off so there's so many, so much too much programming about us, asking for permission for these, these rules that have been enforced on us or made up to get us to all kind of stand in line, but you sound like you, you bought that system. Can you talk more about how you think about rules and how you think about shooting first and asking questions later and just what comes up for you as I say that?

Krista: I totally agree, and I even see it with my boys now like they're going to the public schools and everything, and it's just like, it's kind of sad like that, it's like, Oh, you got to listen and you got to stay in line and I agree with that, I mean to a point like you got to respect authority and everything but then it's like, oh my gosh, I just totally see them, like conforming, and it's kind of scary, you know, like, totally, and my husband and I, our plan, you know, is once they get done with elementary school, we are going to homeschool them and just teach them what we want them to know about like, finances, finances and entrepreneurship, and, like, not fitting into that little mold like it's like you can do anything you can be anything, you can go anywhere. It's like, no you don't have to stay in this box and I just see so many people for so long. They get so comfortable and complacent and it's just like, it's just really sad but you have one life to live. And, you know, like you said you don't have to abide by all these rules that life sets on you, you know.

Dave: Yeah. And so, we totally talk about just parenting but business focused I'm so I love being a parent like. It's amazing. I really do like It's like my favorite thing in the world, but we'll do a follow up on that so like you, you know, I see people in so many of you guys who are listening right now, you know, you're here to start a business, that's why you're listening to this, that's why you're here within our community here start a business. I just want to speak directly to you guys for a moment, and remind you that there are no rules, you don't, I'm never gonna give you permission because I'm just not, I'm not your boss. I'm not your guru. I don't want to create dependent people. I don't want to create dependent clients and students. The moment that you decided to just even enroll in our, you know, 15 day challenge is the moment at any time after that you could give yourself permission, and you have to do it, not anybody else, you have to give yourself permission to step in to a boss role of your life, the CEO role of your life, to where the decisions they float uphill, you're responsible for making the decision, not somebody else, not the teacher not the boss, and it's never gonna happen until you pull the trigger until you step into that moment in and you gotta do it over and over every day. I have to make decisions, I have to be decisive and Chris I think that it's, it's just hard to make decisions, Right, and people are indecisive and it's like, well, I'll put it off till tomorrow, or let me ask other people what they think. It's like what are the most common questions in this online marketing world. I've just started declining the question in our Facebook group, because it's like what's the cheapest funnel builder, researching, stop asking for everybody's opinion, just, just go with one who gives a shit, honestly.

Krista: Don’t waste your time, especially don't waste your time like hours searching for the best price to you know like, my husband I have started to learn like learn this, but it's like, time is money like forget it just pick one, move on, like don't second guess yourself, just pick it and move on, even with the 15 day challenge, it's funny because it's a, it's an amazing challenge, but it's 15 days and day one, day two, I did it all in one day, like, you know you're supposed to go day by day, no like you can get it

all done. 

Dave: Now everybody's gonna be trying to go through it in a day because Krista went through it in a day. 

Krisa: Yeah, I mean like, I have the time you know it's like time is money, get it done. 

Dave: It's like here's another thing like, like, like, I don't really spend a whole lot of time negotiating, you know what I mean and here's why. Like, like for example if I'm buying something like say a watch, and I'm like they want $2,000 more and I really want. And it's like, Who gives a shit like at the end of the day, like the time and energy that I'm spending trying to sit here haggle. I could just be making another move, I could be going, I could, I could take that time and energy to go create something that's going to bring in, you know 100 1000 times that revenue, or, or five times that revenue. And I think, you know, whether it's that I'm, you know, so check this out. Here's a great example for us online marketers, so I'm like, getting my, my funnel set up and I'm like oh god is, you know, maybe there's another funnel builder out here somebody else. So instead of just taking the time that I have, maybe half an hour to work that day, and just, just getting one just starting, who gives a shit just throw a just, you know, just write a bunch of stuff on a paper and throw a dart at it and just go with one right, and you can use that our to set it up instead. Hold on, I'm gonna go in and I'm gonna go to the Facebook group and I'm gonna ask other people's opinions. Now, and then waiting and then the answers, confused me more. And then I feel more scared because somebody projected their fear onto me. Somebody projected their negativity on me now I'm feeling afraid because I've now adopted somebody else's feelings because I'm letting them do the thinking for me, and then doing the testing for me, and I've wasted the hour and I filled with other people's fear and skepticism or in decisiveness or whatever, instead of just taking action and trying it myself. That's the difference for everybody who's listening, you want to know, because I know how Krista executes. I want to hear from her but she executes the same way I do. At a certain point time every minute counts, and I can either hold for other people to make decisions for me and I can adopt all their fear and negativity and all their opinions, which are like you know what, now my attendance. Or I could just execute, and find out on my own, and now I'm the authority who can teach, and now I have the answers because I actually did it on my own. That's the difference, do you agree with that? Krista: Totally, yeah 100% it's simple yet very complicated. 

Dave: The idea is simple but it's hard to do because of all the fear. And I think that that's why not being very conscious and aware about asking for other people's opinions. You mentioned haters in the comments, all day long. You are being infiltrated with other people's fear, and other people's limiting beliefs, and a lot of times we've asked the wrong person a question, is all they do, sort of like asking a broke person for financial advice, what do you think they're going to do give you abundantly wealthy mindset knowledge now they're going to project the same mindset that's kept them bro. But you're asking them for their opinions.

Exactly and these crabs these people, like they just, that's the only thing that they're looking to do is just start a fight, they want to bring you down, that's I don't even acknowledge half these comments, you know, like I am like no I'm not even gonna waste my time and energy. I'm a mother to six kids running a business and growing. 

Dave: You should say budding million dollar business right, it's, it's, it's in the birth phases of becoming a million dollar business. And the reason why I offer you that is because you have to speak into existence, what you want, and you have to act as if you already have a million dollar business you're running a budding million dollar business.

Krista: Exactly right. Yeah, 100%. I totally agree with that and I will make it happen.

Dave: So, that's the different seat right because if Krista asks, pray, pray, nine and a half out of 10 of friends, family, and they're probably all great, but. Same thing with me, they'd be like, What are you doing, like, what they would project, all of their limiting beliefs in all of the same mindset that got that exactly where they're at, which God bless him and we love them for who they are, but we don't want to model their financial situation, we don't want their business advice, versus, you come on a show with me. Oh, the value that you get is I'm giving you my energy which is conviction and confidence right now. Right, it's in giving you permission to level up and see those are the kind of people that we need to talk to, and we need to ask their opinions because they're, they're never gonna make it. Here's how you know whether a mentor is a good mentor, a good friend, if you ask him a question they never make the decision for you. They always put it back on you to make the decision, because the power and making your own decisions, you can share you can gather data, but you have to be the one who makes the decisions, because if you're not, then you'll take total responsibility, and you don't get to build your self esteem, from making those tough decisions, and then reaping the rewards knowing that you're the one who chose that and somebody did just push you into it, or you didn't take somebody's advice. Right,

Krista: Exactly, exactly and having a mentor and a coach is really good and like you said, you. It's good to have another person that has gone before you. And you can see that they like, they have made it, they have made money in this business, etc. And you're not just asking for advice from your friends and family, like I just feel like it's important to surround yourself with other people that are like doing it and yeah, that's super important.

Dave: Yeah, I mean, it is so, what is your opinion of all the different things that you've seen online, our community here at legendary and, you know, How do you, how have you been affected or connected with others or impacted by what you know our community the others the training and so forth here. 

Krista: I mean I feel like it's really good, the Facebook group is really valuable to plug into the challenge. It was really good to go through and learn different things, different marketing techniques and stuff. But definitely the Facebook group is really good and don't just like you said, don't just take people's advice, add your own advice like if somebody is has a question, then you know you can answer it, you know, try to comment back and be a value like just be a value in all the different platforms that you're on, you know,

Dave: I feel like a lot of times you can learn how not to act and what not to do, you know, like a lot of times if you're not so desperate for somebody to tell you how to live, you know, like what to do. A lot of times you can kind of see yourself and other people like you can be like God, am I that lost or do I come off as desperate or do I come off as that negative like instead of just being another, you know, kind of, kind of zombie, you know, which a lot of times when we come in to starting a business from having a job or being sort of programmed by the system in a sense we are a little bit like a zombie and, and a lot of times people come in and they've got all this old programming of just, you know, negativity and in asking for permission and all this kind of stuff and I would also invite all of you who are in, you know, who are participating in our community to also, you know, also to learn, and not not judge not look down on, but look at others and be reminded who you are who you were, who you don't want to be, because, again, to step into leadership is the highest paid skill in the world, not sales not biohacking not brain surgery, leadership, leadership, and Chris I think that's what you were just alluding to was, don't just be a taker, be somebody who's there willing to give value and use communities use comment threads use post as a way to contribute and to add value instead of always looking at what you can take. 

Kristin: Right, exactly, and like people just check yourself like try, I would I would feel like, I try not to put out any negative vibes you know like it's so important to lift each other up, you know like there is enough room on this online space and online marketing and TikTok and everything. There's enough room for everyone. You know, so it's like keep adding value, giving away your free content, etc, like don't just hoard it for yourself, because when you help others. That's when you really grow yourself.

Dave: So I guess you don't think that saturation is real, like, they're like, the marketplace is saturated or TikTok or Instagram is saturated or the affiliate marketing space is saturated, which is such a common thing that people say or ask, what's your opinion on that?

Krista: Oh yeah I hear it all the time and I, I, I just talked to a guy and he's like, he was helping with my blog or something, and he was like, Oh, I see you're in the arm, or the make money online space. He's like, No, you don't want to get into that or whatever it's way too saturated, you're not going to see any growth from that and I'm like, thinking, Who are you to tell me, you know like what, no way because I am in it right now I am growing my following and making money as we speak, you know?

Dave: Right, what do you think I'm paying you're asked to do what I'm paying you to do right now. 

Krista: Exactly like I couldn't believe that he told me this.

Dave: I mean it’s a lack of, that's a lack of awareness, though, and that's what I'm talking about. We can look at other people and say, God, do I have that lack of awareness. Do I say things I call that, the guy who knows a little bit about a lot of things.

Krista: Yeah, you see that all the time and I'm sorry to the men out there. Oh, plain it's stupid it's off. Like he told me to go sell clothing and lipstick or whatever like massage and his poor massage and mystic pig. I know it's like okay women we can do this, we can do this, we can do this. Yeah.

Dave: All right well Krista, you are awesome and inspiration. Thank you for coming on and sharing value. I'm gonna let you get back because dad's probably needing some assistance in that other room with freaking. You know what I mean. So, anyways, thank you for your time, keep up the fantastic work, stay Legendary, you're doing an awesome job. And maybe we can talk a little bit more about parenting and so forth on round number two if you'll come back.

Oh, for sure. Yeah, definitely. Thanks for having me so much. All right, Chris, I will talk to you later. Okay, thanks. Hey, and don't forget to follow me on TikTok Krista greener I'm launching my courses and my coaching program soon. There you go.

Dave: Alright, awesome little plug there and I just told my daughter we were watching Shark Tank last night, and then this couple came on and the woman was sort of the main pitch person for their offer, and they all said no. And then she goes, all of them all five sharks said no. And then she said, Instead of turning around and walking off the stage, she said, I want to take one more shot at this. And she repitch them from a different angle, with a little bit of a different deal and just went for it. And she got a deal. Hell yeah, that's amazing. So I just I and I and you know what was cool about it was my daughter came down and gave me the puppy dog eyes and asked for some, some Ceci daddy time she likes to get five minutes right, you know, something she's always, we haven't had any Ceci daddy time in a long time even if we just had some like the night before, but this is after. This is in bed, and she gets out, but she was sitting on my lap as that happened, and I, and I said to her when that happened I said you see what just happened. I said, always keep trying, keep going.

Krista: Yeah, even if you fail even if it doesn't work out for you, like, No, it is gonna, it is gonna work out, have that mindset keep those positive vibes, so important.

Dave: Yeah. You stay awesome. Stay legendary, we'll see you in crypto. Yeah, thanks so much. Alright, bye. All right, bye. All right, my friends, go and follow okay check her out. And she's, she's awesome. What a great attitude, what, what a powerful, powerful, entrepreneur, though she is a woman just entrepreneur in general right and marketer. It's, it's, for those of you who are, You know, thinking that this is just a male dominated space, it's not, it's not there's incredible female leadership female marketers, that, that are doing the damn thing, and are really just proving the haters and as that asshole that she was talking about the sexist pigs out there who think that, you know, women have no place to come out here and kick some ass and take some names, you do, no matter who you are, where you're from, age, race, sexual identity, creed, religion, male, female, you know, whatever, however you identify, there's room for you. And this is where the market is going. The internet is the Wild Wild West, and there are no rules. Remember that, be Legendary. We'll see you back here tomorrow. Bye bye.

If you've been searching for a new business opportunity, you may have come across a company called Juice Plus.

As a major multi-level marketing (MLM) company, they are often an attractive option for people looking to earn a substantial income.

While their offering may seem exciting at the outset, it's important to consider if it's really possible to become one of their high earners.

Read on for our Juice Plus review to determine if this company is offering the right opportunity for you.

What Is Juice Plus?

Jay Martin founded the company way back in 1970, but it wasn't until 1993 that they began to operate in the health and wellness industry.

However, it has enjoyed a long successful trading history and now operates in more than 20 countries worldwide.

The company's longevity suggests it provides products that are popular and that it can also generate income for its partners.

One of the most attractive aspects of Juice Plus is that it offers the chance for people to make money while making a positive difference in the lives of others.

There is also no suggestion that Juice Plus operates using the illegal pyramid scheme model. It's entirely possible for partners to earn money selling physical products direct to the public.

These are all encouraging signs, and there's no doubt some potential investors would be tempted to part with their money at this point. But, as with many MLM companies, it's important to look a little more closely.

Can You Make Money with Juice Plus

Juice Plus has a low entry fee of only $52 to join the business. This is one of the lowest MLM fees around and would appear to represent good value for money.

Their system processes orders, ships the products, and handles the billing. This leaves you free to promote their products to increase your earnings. They also have excellent support when you are advertising to potential customers.

For example, the company provides personalized websites and marketing materials. They also put you in touch with others who are already successfully selling their products.

To give customers peace of mind, Juice Plus also advises there has been considerable research that confirms the products can have health benefits.

These include positive results for the cardiovascular and immune systems, dental health, and the ingredients can even help to improve skin hydration and thickness.

So far, everything seems extremely positive. In addition, it is certainly possible to make money as a Juice Plus partner. For example, their income disclosure sheet shows earnings of over $340,000.

However, this is when the picture becomes more complicated. Only 0.1% of all US partners generated this income level. In fact, only 1.3% of their US partners made over $22,740.

In contrast, a whopping 97.1% made $3,180 or less. This is a concerning figure that raises questions as to why this is the case. It is possible there is too much competition in the marketplace.

Or, maybe the products are too expensive. Whatever the reason, it may be why many MLM company partners recruit others to try to make sales on their behalf.

When a recruit makes a sale, the original member gets a slice of the profit.

Perhaps this is the best way to make money with an MLM company?

MLM Company Downsides

It can sound like a dream come true; recruit lots of new members to become part of your downline. Build a large team, and they can make enough sales to send a significant profit your way.

But, you need to consider if this is really likely to happen. After all, if most members struggle to make direct sales, why would your team be any different?

You could spend your time recruiting someone, training them, and then finding they want to leave soon after.

Although the Juice Plus advertising is very professional and appealing, their own income figures suggest this may not be enough for new members to make sales.

Often MLM partners turn to selling to friends and family, but this can lead to tension as they may not want to buy these products.

They may make one or two purchases to help you out, but are not likely to continue to buy long term.

Unfortunately, many people who had high hopes of doing well in their new venture become discouraged and look for other opportunities elsewhere.

But, there is another way to make an online income without experiencing these issues.

Affiliate Marketing

There is no fee to pay, you don't have to sell to people you know, and there is the chance to earn passive income. If this sounds good, then welcome to the world of affiliate marketing.

You've probably already come across examples of this marketing technique. For example, when someone creates a piece of content such as an informative article or video and posts it online, they can include affiliate links.

These links take the viewer to a sales page where they purchase a product that belongs to another company. Because it was your content that encouraged them to buy, the seller rewards you with a commission.

You can leave this content on the internet, and people can view it and click the links for months or years to come. Over time, you can build a library of content to increase your earning potential.

If you become a trusted source in an industry, you could find your sales skyrocket beyond your expectations.

However, it's important to understand how to properly create and market content to maximize your chances of success.

There are many aspects of affiliate marketing that can help you succeed or fail, and partnering with an expert team can be a sensible investment.

Consider Legendary Marketer

You now have more information to help you decide if you can make money with Juice Plus. However, if you believe affiliate marketing is more profitable, we have a range of resources that can help.

At Legendary Marketer, we don't give you the hard sell. In fact, we tell you right at the start that this is not a get-rich-quick scheme.

However, with dedication, we're confident we can help you achieve your desired results.

In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.

Did you know that two-thirds of our country's gross domestic product (GDP) is thanks to retail consumption? It's clear that Americans love to shop!

So if you've been looking for business opportunities, then you've probably been considering getting into the retail world. People spend tons of cash on numerous items, after all!

While browsing business opportunities, you might've come across Lyoness, which is one of the numerous MLM companies out there.

So what is Lyoness? Can you make money with it? Keep reading to get a thorough Lyoness review!

What Is Lyoness MLM?

Lyoness is a multi-level marketing or MLM company (more on this later). It was first established in Austria in 2003 and caters to both consumers and merchants. This means that if you join this MLM, you can potentially benefit from being either one or both!

Lyoness actually is an umbrella name and there are several other brands that are associated with them. They include Cashback Solutions, Cashback World, and Lyconet.

How Does Lyoness Work?

For consumers, they can get some cashback when they shop through Lyoness's partner merchants. Usually, this amount is between 1-5%. There are also shopping rewards points that can be converted into either cash bonuses or discounts for future purchases.

For merchants, they can sell their products through Lyoness and be part of the company's international loyalty program.

We know we only mentioned consumers and merchants, but there's actually a 3rd group of people who can join Lyoness: entrepreneurs. They're also known as distributors and they usually focus on the MLM side of things.

Lyoness is somewhat of a unique MLM in that they don't have physical products for you to sell. Instead, you'll focus on recruiting people to join Lyoness as shoppers or distributors.

How Do MLMs Work?

The clue is in the name when it comes to how MLMs work. Basically, you recruit others to work below you, which is called your downline. Then, they recruit more people, and so on and so forth.

The more people you recruit, the higher you'll go up in the ranks. And as a result, you'll earn more money and perks with the MLM.

How to Join Lyoness

What's great about Lyoness is the fact that you can sign up for free. Many MLMs require you to pay a fee to join, so Lyoness has a leg up here. However, the caveat is that you must have a referrer's name and email address to fully register.

While you can certainly make some money with the free account, the Premium account is where it's at. Of course, this level of membership requires a fee. Once you pay it, you'll get full access to the Lyoness compensation plan.

Do People Make Money off of Lyoness?

We've explained above how MLMs work. For Lyoness in particular, you'll get 0.5% for every referral and purchases your downline makes. Lyoness refers to this as the “friendship bonus.”

If you'll look at Lyoness's income disclosure statement, you'll notice something that's pretty alarming: 97% of their distributors earn under $1,000 a year, with an average earning of just over $70. Fewer than 1% of their distributors earn above $5,000 a year, which definitely isn't enough for a living.

The truth is, yes, some people make money off of Lyoness, but they're far and few. In reality, an overwhelming number of people end up in the red instead of the green because they spend a bunch of money to get better perks through Lyoness. But then they aren't able to recoup their losses.

So if you're looking to make a living off of Lyoness, we don't recommend it, based on how little people actually earn over $1,000 a year.

Is Lyoness a Scam?

The nature of downlines makes Lyoness (and MLMs in general) sound very similar to pyramid schemes. These are actually illegal in the US!

However, MLMs are not pyramid schemes since they also have products to buy and programs, which means they're completely legal. This also means they're not scams. (Do note that there are several lawsuits against Lyoness in countries like Italy, Germany, Norway, and Australia; Norway's actually concluded that Lyoness is indeed a pyramid scheme).

But this doesn't mean that MLMs are automatically a good choice to join. As you can see from the above statistics from the company's income disclosure statement, very few people make it to the top.

This is because to be successful with downlines, you need to have excellent marketing skills. It's simply not enough to pitch to just your friends and family, because the profit you'll get from that is negligible.

To be good at marketing, you need to have years of experience and knowledge. Otherwise, the average person won't be able to climb the ranks in any MLM, including Lyoness.

Forget About MLM Companies; Try Affiliate Marketing Instead

As you can see, it's very tough for the average person to crack into MLM companies. While it's certainly possible to succeed and make some decent money, the reality is, it's not possible for the majority of people. Instead, most end up shelling out tons of money and get in the red, all with nothing to show for it.

So instead of hedging your bets on something so uncertain, you should try affiliate marketing instead. It's much easier to get your foot in the door and there's less of a risk of losing your money. And the best thing is, you won't have to be afraid of being associated with business concepts that others are wary of!

In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.

Below is the transcription for Thursday's episode:

Dave: Hey what's going on, my friends, this is Dave Sharpe, welcome to wake up legendary today. Today we have a 21 year old ex college student who discovers the greatest asset known to man. And also to women. Welcome to the show. Taylor what's going on, 

Taylor: What's up Dave?

Dave: Not much man, you are, hanging out in your car, we're going to do a car show today and I love it. 

Taylor: Perfect. 

Dave: Where are you at, where are you calling in from Oklahoma. Oklahoma Cornhusker. The native state for sure is that Nebraska oak Wait am I do I got my do I got my state's confused there is that Nebraska corn Husker mats laughing at me because he's, he's this sports fan, and I'm, it's, it's this Nebraska. Tornado state, when you put your foot in your mouth. In the first 10 seconds of the show. Yeah. Anyways, so well okay tornado state I've got a funny story about a tornado, I was actually had a tornado hit my house when I was like eight years old, and it took the roof off of my side of the house where I normally take a shower every morning, but for some reason, call it odd call it God, I took a shower in my parents bathroom that morning, and I may not be here so I've got a little tornado experience in my

life as well. 

Taylor: That's insane. I've actually lived here my whole life and never had a tornado hit my house.

Dave: You're the tornado that's hitting the internet now so let's talk about that so we say x college student. Are you a drop out like I am or did you tell us a little bit about how you been online, and what you were doing prior to coming online? 

Taylor: Okay, So I was in college at Oklahoma State. I found a job while I was there at a dispensary is marijuana is medically legal here and had a good time the classes I was in was online so I was working and I ended up getting some opportunity and do some sales and other stuff in the company, and potentially could make a lot of money doing that so I decided to take this semester off and see how that went. And I didn't end up doing so much of sales but more of like training and stuff, which was a really good day but it wasn't, it was only a couple times a month really wasn't working that much. 

Dave: I've worked in that industry before. Yeah, I really mean years ago, many, many years. This was well over a decade. Actually when I was a teenager but but anyways so yes go on, you were trimming buds, you

Taylor: I mean was over in the service, there you have great pays for two times a week, it was great but that became a point where we weren't going to have any for a couple months, and I was basically, basically, what they call that a bud shortage, right, dry spell. Right, and so I can either go work in the shop and work for the app by the hour or find something else to do, and luckily I came across Legendary through TikTok, and I was like, this might be the perfect thing to figure out how to make a passive income before trimming comes back up, And now I don't even need the trim anymore.

Dave: Right, I'll go get rich online right yeah no, my friends were like I thought I was crazy but well you are. I'm a little crazy right you gotta be a little crazy, Right.

So, tell us about your, like, when did you come across a Legendary and kind of how was your world or your eyes opened up to the possibilities when you enrolled in our challenge and started to learn?

Taylor: So the challenge itself was obviously different. I had never thought about making money online, up until then. And I think what really helped change my perspective was the book Rich Dad Poor Dad. I hate that book, like I read it in the first like four or five days that I got it, I loved it. I really liked how you guys wanted to shift my perspective, While you were teaching me about making money and working for yourself. And so for me it was just a really cool experience to learn to work for myself and not for someone else.

Dave: Yeah that's cool, that's great that you took the suggestions and actually really did the assignments and have invested, I mean you've enrolled in our challenge you've enrolled in our Blueprints how is this education experience. Did you know it was different from the education experience that you were having in college?

Taylor: Oh my gosh, I mean, first of all you're teaching me something actually that I can use actual skills. Thanks to all the professors out there but I didn't take much from the two years of college that I took. I would also say, just the team that you guys are and how you guys teach you guys are just so encouraging, and you actually care about the results, and that's like one of the first things I say when I talk about Legendary Marketer to my friends and family, it's just how great you guys are how encouraging and how you want me to succeed and that's all I can really ask from a teacher.

Dave: Yay. Well that's all we can expect from a student or client right so it's just that you're getting a lot of value and you're learning and you're changing the sort of direction of your life, which is really cool. I mean, I'm always inspired when people who are in their 50’s 60’s 70’s even 80’s, like take on a new challenge and go head in a new direction, but I'm also really excited when a young person which my wife just, I was looking at some vehicles, and I looked at one in a certain color and she said that that car might be a little young for you so she just reminded me that I'm not quite a young man anymore. So I can be kind of like the cool uncle here. I'm, I'm, you know, I'm happy when young folks come through here and change their lives. But I am I mean it's cool right it's, it's, I have a 21 year old child, as well, you know what I mean so you know I'm really, I'm excited to, I wish I would have had this information sooner, although I found that when I was 24, 25. That was awesome that I did because my life would have been totally different if I hadn't, you know, just just curious, do you have, do you have student loan debt or anything from your college or no?

Taylor: I was lucky enough to where my dad was paying for my college so I literally went out with no debt 

Dave: He went out with a debt. So how is, how is. How is your relationship with him based on some of the decisions that you're making? Is he on board or how have you navigated that?

Taylor: He loves it because he is so supportive. 

Dave: I'm glad because I was hoping that there wasn't a ton of friction but that's sometimes part of it.

Taylor: Like the epitome of like rich dad in that book like I was originally planning to go to law school, and he absolutely hated that he did not hide that at all like he was paying for me to go to school but he didn't hide the fact that he did not support that. He thought I was gonna be stressed my whole life.

Dave: What can I ask you this, like I'm just curious, what did he think about the marijuana stuff. Taylor: He has smoked so he was. Both my parents. Both my parents thought it was a cool job. 

Dave: Is he a successful business owner or is he kind of like a dreamer and starts businesses and, like, what just describe your parents just in a nutshell,

Taylor: So my dad started in car sales is like 16 years old, he didn't even graduate high school, and eventually got to a point he was managing them and then go into other dealerships to teach guys how to sell and just improve their dealerships overall so they have a company based on that and then he does quite a few other things that honestly I don't really know. I'm not even gonna lie, but my mom is a lawyer so that's actually what made me think to do that and my parents are divorced so if that makes you realize why my dad didn't want me to be a lawyer that might have something to do with it. But yeah, both of them are just in awe about the accomplishments that I've made so far with this, they think it's awesome and they love it.

Dave: Good for you and I'm so happy that you're getting that validation from your parents and that support, you know, I really, really am. I can tell that it's making a huge difference. You feel. We feel supported by them. Right, right. That's great. And those of you who have children I mean, it's really difficult thing sometimes to let our dreams for our children go, you know, and let them have their own lives and realize that we may have birthed them, but we don't own them, you know, and that they are their own people, and to really love and support their decisions and direction even though we may not understand it at first, I've had to learn to seek to understand, rather than judge and be critical, so I'm so thrilled that you're getting that validation and support from your parents, it means a lot you have any siblings?

Taylor: I do have an older brother. And he actually is working in a dealership right now in Texas.

Gotcha. So you've come online you started with affiliate marketing you went through our training you started to learn, you've now gotten back on TikTok as well throw your handle up make money with taste so you've kind of chosen to go into the make money online space, which is what a lot of people do, because maybe you don't, they don't have like yourself maybe a pre previous expertise or experience with a particular niche so you kind of go in and say hey I learned a lot and maybe others might be interested in learning something similar so it kind of is it caught like it makes sense to take that next step. So what do you have? What have you been doing that's working? Take us through your journey so far which has been about how long?

Taylor: About a month in a week or two weeks. 

Dave: Wow. So, super, super new so what's, what have you been doing over the course of the last month or so that's been working and what have you. What have you realized, didn't work to tell us some of your top learning lessons,

Taylor: So I really utilize TikTok, that is actually the only platform that I've been using so far. I find that if you can just go through popular sounds, do something somewhat entertaining or, you know, tell a story of some sort, like you guys kind of say in the blueprints. That's really what has worked for me. I was lucky enough actually to where my very first video blew up and is like my second most popular video so I think that helped me get that jumpstart and that confidence. Yeah, but before doing this, I spent a lot of time on TikTok just finding all different types of stuff. So maybe that's why kind of, it's easy for me to think of material when I see a good sound. And I think, honestly, really just TikTok is what I try to tell everyone if they want to get into this area that they really need to capitalize on that.

Dave: Yeah, Yeah, it's really a unique opportunity, I mean being in this business, again, you know, I'm an old, I'm an old man at this point, being in this business. For God's sake, I feel like a dinosaur. But I really haven't seen anything this powerful in terms of just the ability to get going fast, ability to have a video or piece of content take off and go viral. I mean right now, tick tock. Pinterest is really exciting. You know, and you can repurpose your videos which you say you're not doing, and I support that I want to. I want to dial in on that for a second. You guys can take your TikTok videos you can remove the, the, the watermark from your TikTok videos and you can repurpose them right on. If somebody would drop the software that you can do that with. If anybody knows about it I think Roxy knows about it. But if you guys can draw it in the comments. But, it's not necessary. And clearly, you are totally focused on this one platform. And how are you avoiding shiny objects because it's such a common thing for somebody like you and me to be getting some results and then say what else am I missing out on, and then start to spread ourselves too thin and diminish our results from what was working. So how are you staying focused and how are you thinking about focusing on growing your business? By focusing on what's working and building on that.

Sarah: I think for me, I've never been super on social media like I've always used it, but I've never been someone that posted a lot or anything. And I think I just saw that tick tock. You didn't have to worry about the likes you were getting and the followers you had. It was like every video you send out a chance for a lot of people to see it. And for me I almost think being in TikTok, I'm not even just focusing on that because I think that's all I need to do but it's the easiest right now I don't have to put in too much effort to get those followers and get those people interested in my content so for me it's honestly just been the easiest thing.

Dave: Yeah. And I think there's a lot of wisdom in that, you know what I found in my life in business, is that the most powerful and wise things I've ever done, are also the simplest, and even the easiest, and that doesn't mean that tough things don't pay off like, like, developing new habits like, obviously that's something that, that will eventually pay off like going to the gym or eating more healthy, but I've also noticed in my life that when I try to force things that are really difficult like say for example I'm trying to force, I'm doing video marketing so let me try to go force the YouTube thing, when, when TikTok really easy, the harder it is and the more I dislike it, the less I do or the less I want to do. So there's a lot of value in actually liking what you're doing and it being easy to do because you want to do it more. So to find yourself in flow state, because you are focused here you're keeping things simple. You're not stressing out trying to do too much early on, are you and are you finding your kind of flow, in terms of content creation and ideas, how would you describe sort of the, your content idea process how you come up with ideas?

Taylor: I would 100% say that I definitely have a flow going on with it because, like I said I ca make videos fast because I spent quite a bit of time on TikTok before but I mean I can bust out like 10 videos pretty quick just finding good sounds and thinking of clever ways to kind of use them. And I think that's why a lot of younger people can take advantage of TikTok because it's a lot easier for them to learn, navigate the app and they tend to feel more confident putting themselves out there because it's kind of like a lot of younger people are on. So, yeah, for me, I definitely agree that I definitely have some flow going on. And I think focusing on tick tock is what's worked best for me and like you said, kept me from putting too much time and effort into something that I didn't really enjoy and stressing.

Dave: I think that like for example we give you guys an example of what I'm talking about here with kind of just focusing on what's easy and focusing on what's simple, like there's a lot, a lot of you guys might be looking at tick tock like oh well that's just a simple one, that's just, I mean what's there really I'm just shooting videos but there's so much more like what I teach in the blueprints and the fishing formula, about the psychology of your, of your customer about really understanding the message that's going to resonate with them in developing stories that when they hear feels like you're telling their story on every situation when you get good at telling them the heroic story which is what it's like what happened what it's like now, you can apply that to things in your everyday life, so it doesn't have to just be. This is my life story and here's how I started doing this and why you might want to check out this product. It's also hey I just got into a fender bender today. Here's what happened and then you can tell a story related to business, or you can relate it to marketing online, or hey I just, I just was fumbling through some college papers and reminded about how many people are going down that path and have no idea that there's a different, better and simpler, easier and more lucrative way, which I've discovered, so I can turn just fumbling through some papers, or checking and getting an email from my old college or reading an article about college and I can turn that into a story that somebody, that sounds personal to me because it is, But it can relate in hit home for people listening, and I believe that really is an art, it's part art it's part science but it really is a learned skill that the more you do it, the more that you get good at telling those short little stories and analogies. And that's really the big part of marketing, because whether you're doing that on video or whether you're doing that in the written word. It's all about telling stories and making points and making points that kind of are wrapped in stories. So, so as you're as you're as you're as you're doing more content creating more videos. Are you are you are you building your confidence in your ability to be able to speak with some authority and not feel like insecure like well I don't have any results or how are you dealing with that quote what we call imposter syndrome or insecurity about being new, but also needing to talk with some confidence so people listen to you.

Taylor: I would say that at first, I had gotten any results, it was a lot harder for me to, you know, encourage people to take the course because it's hard to say that when you haven't technically had much to show for it yet other than, you know, switch a perspective for me now, I feel a lot more confident and definitely feel like I have the power to motivate other people to do the same and you know sometimes in the comments people want to accuse you of being a schemer lying and all that other stuff but I try to respond to them, and just make it apparent that, you know it's not a scheme, I'm not here to deceive anybody I'm trying to help you guys as much as I want to help myself. And I think it really just boils down to, you know, if I allow people to come into my DMs and ask me questions or concerns before they get started, I feel like that helps a little bit people. People can ask me questions but to what you're saying I definitely think as the results start coming in I feel more and more confident and more able to convince others that it's just as feasible for them.

Dave: Yeah. And so the question becomes how do I bridge the gap between being where I'm at having no results, and this is for any niche guys, this is for any niche, like, there is an element of, if I'm going to teach other parents how to how to get their baby to sleep in the first six months of its life. It's, yeah I'm gonna have more confidence if I've already done it, you know if I've if I've already had a kid or two or worked with other clients, and helped them to teach their children and gotten results from what I teach. So the only way to bridge that gap. The only way to bridge that gap guys, because I don't need to ask you this Taylor. This common sense is to just keep doing your best to speak with confidence in authenticity and honesty, until you start to get results. There's no shortcut. There's no there, or you can lie, and you can use fake screenshots or whatever like there's some people out there, but they're. The other thing to focus on is just edutainment, which is, here's what I learned and I like to share that with you if you're interested in learning more like this, click the link right or let me tell you so and so story. We can also use other people's stories as examples. When you got started before you had results, and you had confidence, what were some of the types of content that you were creating. To get started to just get going, and just get things off the ground?

Dave: So I was doing some videos trying to just kind of be hashtagging like financial motivation, Stuff like that to try to get some followers and just kind of motivate people to take another step. I also kind of one of the videos that did get pretty popular was me shouting out the blonde affiliate Sarah that was on here, kind of telling her story in a sense, just how much she's made not saying you know I've made this much but, you know, here's a girl, close to my age that's done this and that was one of my videos that got super popular so before I was able to have results, I kind of credited to her story a little bit and that's what was working for me.

Dave: I like that a lot and I think for all of us there's an opportunity to look for other people that we can align with, not to for any other reason except to be able to borrow each other's stories and to use, and have more social proof, like hey look it's not just me. Look at her. Look at him. We're all within the same age range or we're all similar in this way, and if this is you, and I also like people who are not similar hey it's not just me, look over here, a Tom, Dick or Harry who's in his 60s or Sally over here who is still has her corporate job but she's building a side income online with affiliate marketing, or was selling her own courses look at these other people, and you can you can do with them, you can on, if you're doing YouTube, you can clearly do screen shares and share their profiles, share their stories. There's so many different ways you can, if you're going to use one of their videos you can ask them, Hey, can I use your video, and then you can download their video and put it into a, a, you know, just edited into one of your own videos on Facebook, or, or Instagram or Twitter it's so easy to just use somebody's story and write it out maybe a picture of them of course, with their permission. But the point you make about whether you're in contact with them or whether you just have people that you're also showing your audience and social proof from you can lean on their experience and not just your own I think is so intelligent, so powerful, is there anything else that you think is is just would add value to people who are listening, have a few other a tip or two that has been, has worked for you.

Taylor: I think one of the biggest tips that you guys gave me, at least during the challenge and maybe in the blueprints was to take each step at a time, one step at a time and have the confidence that you can get through that because I hear a lot of people saying the same things were there on day seven or day a and they're so lost, they're so confused and it's all overwhelming and I think every single person has gone through that and it's a matter of if you're willing to take the time to get through that instead of just giving up. And so that's one of the things that I always have to say is just don't give up because I was discouraged multiple times and I thought about it and I didn't and I'm so happy that I didn't. Yeah so, and I like to point out that I am 21. I had zero experience going into it so if I was able to do it, anybody else can do the same. And I really like to emphasize that in my videos and stuff.

Dave: It's such an important point right and I think we're so hard on ourselves thinking that we're supposed to understand everything right away when in both trades or degrees that you have to get yours. It's yours to understand things I know for most professions, you've got to go through four to six years of college. Sometimes you gotta, you got to do internships. I mean, it's, it's a trade schools are the same thing you want to be a contractor, I want to be a contractor, you had to have so many years in the profession, you had to have so many years working under another contractor, I mean, it was, It was yours, and somebody who's going through your 15 days of training is, is, is, I see it all the time too is, is sort of throwing the baby out with the bathwater on day six because they're like, you know, or day three, for God's sakes like oh my god you know like and it's like, give yourself a break, you know, give yourself a break. Don't, don't, don't think that everything is going to make sense within that first week or two, some of it is OJT, on the job training out there and learn, you've got to pick the tools up and learn how they were in order for the training to make sense, would you agree with that.

Taylor: Oh yeah 100% I definitely agree, I think you definitely have to at least try, even if you aren't succeeding or whatever, as long as you're kind of getting yourself out there and opening yourself up to new experiences and problems that you can solve I think that's important.

Dave: It's one of the reasons why we do the show every day is to try to give people a perspective that, you know, you're, you're probably your heart your worst critic and you probably have unrealistic expectations for yourself and what you're going to produce. And it's one of the reasons why we try to encourage those who are our affiliates who are out there sharing our programs to not be you know, not us saying like I had to give somebody feedback the other day turned $7 into 7000 or, you know our, you know, earn money within 15 days and it's like, it's like, don't, don't, don't, if you're gonna say something like that give the full disclosure, you know what I mean like, like, be honest with people, I think, I think that we really underestimate the power of being honest and telling somebody, like, also the ugly parts of things, but not so pretty. The not so glamorous parts of things because we think that's going to turn them off, but really it builds more trust, how have you taken some risk or taking some chances, whether it's with, you know, telling people, bad or tough parts about the business or just being vulnerable in general, how do you begin to take risk like that and has it paid off at all. Do you have any examples?

Taylor: I tried to make some specific videos just about putting in work, maybe not even necessarily about affiliate marketing but just you know if you want to change your situation, it's not going to come to you you're going to have to put in some work effort and some time, and I make sure in my DMs and stuff when people are really asking me, the work that I put in, I'm 100% Honest, I spent two to three hours a day for over a month to try to learn with you know making no money spending money and you know sacrificing that for myself and I try to be as upfront as possible because the last thing I want to do is deceive anyone, and I definitely try to make videos specifically about putting in that work.

Dave: Yeah it's it's it's interesting I remember back when I was starting, like, I didn't want to use disclaimers I didn't want to, like, I wanted to make everything look like it was all peachy and rosy and easy and there was nothing bad and it was just the best. So much better than anything else that can do in the world and there was nothing that was bad about it or hard about it. What I learned was that when people heard that they were skeptical because they knew. And so I had to mature in my marketing and in learning the power of building trust with people by being more transparent, and in doing so, they already know nothing's perfect, they already have ingrained in their head if it's too good to be true it probably is like, that's great. You're not their parents, people said that all throughout their upbringing, you're not in 1/32 video gonna rewire that, that's deep. So, you can't make it sound too good to be true because that's exactly what they're going to say to themselves, the more transparent, the more that we give them both sides of the coin. And here's the thing that I've done that works really well. And I was talking to a buddy last night and he gave an example of a totally different situation where that kind of takeaway worked really well. Also, he's in the window business and he said that they went down to this apartment or condo community, and put on a like a wine and cheese kind of thing and presented their business to the people at the at the condo association you know their, their windows, their window options, and they were trying to win their business and they said that the sales lady got up in front of the room on stage just said hey I'm just only going to take a couple of your minutes this is not going to be a hard pitch as a matter of fact, we're not going to pitch you at all, I'm not going to follow up with any of you guys. And if you want to sign up today. It's fine if you don't, that's fine too. Again, we're not even going to take your information to follow up with you. Everybody in the condo is either an apple, banana or an orange, based on the type of condo that you're in. And the first ones to walk over to the booth and sign up if you want to, are going to be the ones who will get scheduled first, our credentials, and our work speaks for itself. You can look us up, we've got referrals, you can do all the research that you want on us. If you guys don't work with us we know that there's other businesses coming right around the corner, and we're not going to pester you or harass you. So, enjoy the cheese, enjoy the wine. Have any questions come over and see me, and we hope to do business with all of you in the room, it'd be our honor and she walked off the stage and signed up over 80% of the room doing that. Right, no bullshit, no, no long sales pitch about all this other stuff she just she just kind of took it away like hey I'm not going to chase you, I'm not going to be desperate and how that relates to us in marketing is sometimes when we're new especially we get into this desperate, kind of, I'll do anything for you to buy through me so I can make a commission. And that energy comes off, it kind of seeps through our skin, It's like we just people can smell desperation. And so, how do you, how does that apply to you, how do you trust the process and how do you not get? Do you know you're chasing a commission or you're getting lost with the tire kickers and the question askers. I've always found that the people who spend the least amount of money on complaints and questions. How are you holding your ground, is what I'm asking. And how does what kind of what I'm sharing apply to you, or what comes up for you as I say that?

Taylor: I think my experience with that is the negative comments that I get about being deceitful and, you know, part of the scheme and, you know, people will say pretty rude things and they don't even take the time to click on my link you know what I'm saying so I tried to just be mature and tell them you know, If you are skeptical, just go check it out, go check out the link, go check out my video and your video, don't like it, don't take it. No one's forcing you to do anything, I'm just trying to show you my experience and something that is obtainable for you. And when people are in my DNS asking me, well send me proof of your earnings, then it's like, that's the only way I'm gonna believe you and I say, I'm not gonna do that, and if you don't want to believe me, that's fine I can't make you do that, this is an opportunity for you and if you don't want to take that that's completely fine, but I try to just kind of do what you're saying, you can't defend yourself right yeah like, Yeah, I kind of just try to turn into, you know, I'm not forcing you to believe me, and if you don't want to that's fine but my contents here for maybe you to get some encouragement to try something new maybe not even marketing but just something to get yourself out of a situation that you've been complaining about or you don't like so.

Dave: And I can relate to that it's it's interesting because, you know, obviously, I've had like people just in general, say that those kind of things to me over the years, friends and family even in the last couple of years, several people pop up and may start bashing us and bashing what we're doing and thinking that that's that's that's a clever way to market. They're only actually making us look better by doing that because they're proving to the entire world that we're the you know we're the ones to take down were the ones that they're aiming for and probably secretly trying to be like. And for me, you know, I really I really know when somebody is attacking or when somebody is feeling extra insecure, you know they want to call me out, they want to call us out, they want to project that insecurity on and try to make it seem like what I'm doing is wrong or bad, and what they're doing is better. And if people are smarter than that. I know that people are smarter than that. So the way that I respond. Also, I'm never going to convince that person, nor do I need to, whoever is trolling hating, doing the low level kind of insecure marketing, but the way that I react can influence other potential clients and customers, right, so how you react, how I react. Here at legendary to trolls and haters and people can insecure marketers is maybe I'm not going to change them but I can influence people who may be on the fence, and who will see how I behave and say, Wow, this is, these people don't need to defend themselves, they just start doing their thing. And you, somebody could see you in the comments and how you respond, and you could earn a lot of respect from a potential serious buyer, by the way that you respond to a troll. So I think we all have to keep that in, we all have to remember that, that it's never about the person who's trolling us, it's always about the audience that's watching how we react. And I have built my career, my reputation in defining my integrity by the way that I handle and react to people who attack me. And you also have to remember if they're attacking you, you must be at the top right because no one calls out and attacks people when making moves, but, but does that resonate with you about about building your integrity and building your reputation and building, and also earning business from people who are watching, versus, you know, trying to win over some troll what comes up as I as I give that perspective,

Taylor: That is 100% What I try to do half the comments that are negative I just delete them and like get out of here. The other half, I respond to, to almost utilize that. Because I know. What if some one person comments that at least 100 other people are thinking the same thing and so I try to use that comment to, you know my answer so that someone else that goes in the comments that might think the same can get that answer as well so almost utilizing those bad comments in my advantage so that way I can respond to some of the things that people are thinking but not necessarily commenting.

Dave: You know, and I think that's the thing that's so every, every move is an opportunity and a lot of times we get afraid of negative trolling and insecure people marketers and people who attack us and so forth, right, the first reaction might be, oh God, you know, nobody likes to be attacked right, but how we respond to it can be a marketing strategy in and of itself. Right. And just like you say, people open up the comments and look at what other people are saying. It's a natural human thing that people are social creatures. They want to know what other people are thinking. And so, how you respond to a comment is my suggestion to all of you. Sounds like you're, you're really, you really, you really kind of are getting a got this in our kind of utilizing this is to get good at responding, clever, not passive aggressively, because people can sense that that small energy, but responding transparently and also with with esteem with self esteem, like for example somebody. Somebody posted in one of our groups. I don't give a shit what who's trolling us and me and everything because, you know, people think they can fill the shoes they don't, they don't know how big they are. Somebody said, there's people that are bashing you on TikTok, and I appreciate in love all of you guys who have our back, I got your back to like people. But here's what I said. I said the people bashing us on TikTok don't realize how much it's not hurting us and how bad it makes them look, and I don't feel the need to go out of my way to tell them that for, for all of us who. Here's the simplest way that I can wrap up this thought: when somebody is bashing, when somebody is trolling, when somebody is insecurely throwing stones because they're projecting their own shit onto you. Don't worry about them, know that your response is going to affect those who are watching, and you have a chance to earn a lot of people's business, who maybe didn't even watch your video, but just open the comments right up and saw how you move, and how you, how you work, right there in the comments, and I think we got to get good. It's a strategy to get good at responding to comments with big energy, with, with, with a, with confidence, energy, but not shaming, there's a balance to not being a doormat, but also not letting people walk on you. When you feel confident and you feel, sustainable and you feel okay with yourself, then that's when you can get into kind of your creative sort of responding witty nature, and you, you, again, you're not a doormat, but you also are not somebody who's, who's, who's kind of, you don't need to go out there and put people down I don't need to match blow for blow. Right. I like when somebody tells me to take more of a humble stance and be like, Look, that's not the game I play, sorry you're feeling like that, but I'm on a boat, a new level. The same level. and people can sense that energy, would you agree.

Taylor: Yeah no I definitely agree. I think also too, it's funny that some of the videos that I have had blown up, people will comment and it's almost like they don't expect me to reply to them. And there's been like a few people that I have replied to and they've almost back down like they'll say something like, yeah, you're not getting money from me today sorry, and then I'll say something like you know if you're not willing to spend $7 on something that could potentially make you in a limited passive income then this challenge isn’t for you. And I got a lot of people commenting back and liking that. 

Dave: Right, it's the takeaway man, that's not desperate energy that takeaway, and the psychology behind that takeaway is just that people want something that they can't have. So if you're, if you're desperately, begging basically. I don't mean like literally like please please please but there's a desperate energy versus taken away like I don't care whether you do it or not, like, man, people lean into that, because they want what they can't have and if they sense that you don't need their business, then they want to do business with you even more. 

Taylor: Yeah, I agree. 

Dave: And that is proven, like the guy or gal who walks into the room if there's two people that are, that maybe you're thinking about doing business with the person who really needs the money, the needs, the business is less likely to get the business and the person who's like super successful. Because humans just naturally want to work with people who don't need their mind.

Taylor: Kind of like in a relationship.

Dave: It is I mean, the person who's chasing you like you went out on a first date and they are crazy with texting and following up and seem like they have no life except now you're their obsession. It's natural, you're kind of looking at them and you're like, you know, this dude or this chick is a crazy man, like, and it's just unattractive right whereas, even though it sucks, right sometimes playing hard to get, you know, worked out works yeah. Go dumb guys. We love a chase. 

Taylor: That can apply to most things.

Dave: It does it apply it applies to all, it applies to all it's not just not just males It's everybody. We love a good Chase, we love to. We love to have what we, what we can't have or what it appears we can't have, and to use that psychology in our marketing requires some esteem; it requires us to amp up our confidence and to act as if we're already successful. But, that's this mental conditioning piece that we talked about so much. So, what is your, somebody was thinking about coming into our community coming into Legendary cut off the fan base maybe on a checkout page or maybe checking us out. What would you tell them that your experience has been in a nutshell, and if you would recommend them to get started in and kind of come and learn from us in run with us.

Taylor: I think my personal experience is absolutely just loving the community aspect that you guys provide with the Facebook with in general just I remember when I enrolled in the blueprints and I think I got like a personalized video from you saying, Hey Taylor like thank you for joining yada yada just kind of that acknowledgement. Every student you guys have, it's just so important, and I think anyone that's questioning starting this should definitely give it a shot because you really have nothing to lose and so much the game, and not only that but you get a community of people that want the same for you and will, are willing to help you so I just love I love it.

Dave: Yeah, well I'm proud of you and I'll join the club right with your dad. I'm really excited and I'll be your, hopefully cool, uncle. You know, so I am really just excited for you and happy for you and just, you're just such a bright young lady and you got so many cool things ahead of you in your life so keep up the good work and come back and keep us posted on your journey. 

Taylor: Okay. Awesome, thank you so great to talk to you. 

Dave: Alright Taylor, see ya. All right, my friends. How cool. What a cool young lady to go and check her out. Okay, over on. Make Money With Tay on TikTok and you can check her out. You know, go from there. She started the other platforms as she, my friends, my friends, lift her up. All right, and lift each other up in this community because this is a really unique thing that we have each other, who are sort of on the same path doing similar things maybe in different niches and maybe promoting different products, totally fine, we're all sort of on that same mission and we don't always find that within sometimes local friends and family and that's totally okay and totally normal. Okay, we're the weird ones little odd little out there, and, and it's always kind of been like that. And I'm just happy as I find more people who are on the same path that I am. And so cherish each other, and lift in support each other within our community, and who are on the same mission, and, and that energy will come back to you and we will see you all back here tomorrow for another episode to wrap up, wrap up the Week.

Below is the transcription for Wednesday's episode: 

Matt: Hey, welcome, Happy Wednesday. We are here to live for Wake Up Legendary. As always, this is not a simulation. This is not a pre-recording. We're actually here live, a few minutes late today but we're still here whether we're rocking or rolling. So, if you are here with us. Let us know in the comments you can leave us a little comment and let us know that you're here. I see some familiar, some unfamiliar, Laurie, Kara familiar names to me, Robert, Angela, what's going on, Glenn, Gage what's going on. Angel, James William. Awesome. Good to have you guys here. Welcome in, and if you are newer to our community or this is your first time tuning in, we host these every single Monday through Friday at 10am Eastern. And, I mean, typically, holidays, we're here, like, I mean it's, it's literally every freaking time so every freaking day so if you want to tune in and you'd like to get a reminder every time that we go live. Over here, you can text, WUL at 813-296-8553, you'll get a short little text message every time we go live in fact that, if I look down here, I have my text message right here, and gives me a little link I can tap on to join this stream so it's super easy. And if you want to do that, you can simply text 813-296-8553 Today we've got an awesome guest. I'm really excited to chat with her, she's got all sorts of cool stuff going on. And, and is just super skilled I'm very very curious to get to know her. And so we're just gonna bring her Sarah, what's going on?

Sarah: Hi, how are you? 

Matt: Good, I'm doing very well. Where are you calling from?

Sarah: I am in, where am I? I'm in Palm Beach, Florida. 

Matt: Sweet. Cool, moved from Hawaii to there. Yeah, a Southern way my parents are still in Hawaii but yeah okay now just came because of the pandemic and everything and I thought my parents would come with me, but they did in Hawaii. Nice.

Nice. Awesome. So bring us into your world a little bit like we don't know you, it's our first time meeting you. It's my first time meeting you. Bring us a little bit into your world of how you find digital marketing, how you go online, why did you go online. Tell us a little bit about you.

Sarah: Yeah, yeah, Well first of all thank you for having me. I appreciate it and Legendary Marketer and Wake Up are very cool spaces, like even the value just from these videos that you guys offer for free is really awesome so thank you. Yeah I got started in digital marketing, back in 2016 That's when I first learned about it, but I didn't do much with it because I didn't know how. There weren't there wasn't something like this that I was aware of that I, I felt was honest and ethical, and that could teach me the basic skill sets and everything, but I was at the time, working as a cleaner, and before that I was working in corporate, and I was just very unhappy. Very overworked, underpaid, stressed out, I know a lot of people can relate to those feelings and emotions. And I was always just grinded I felt like I was just always working and non-stop and just didn't have a life outside of work, and it was, I was at this point in my life where I was like you know I can. I can't live this way anymore. I know I have to give and I think everyone has felt that at some point they have that inner calling or that inner pole to do something more with their life, but they don't know how to go about it. Exactly. And so I was just praying to God and I was like to show me something, anything, I don't care what, and then I was introduced to digital marketing and affiliate marketing, and I was like, Yes, that's what I was looking for like something that's, that's rooted in helping people, that offers service products, but that can also create passive income streams for me so that I can help even more people because that was my main thing that I wanted I wanted to help more people. Because I knew what it was like to struggle. I knew what it was like to grow up in a very poor family, to have very little. I come from a very big family. I have seven sisters. So we grew up, like, huge family just not with a lot though so I have very humble beginnings. And I was just, I thought that I had to because I grew up poor, I had to be poor my whole life, and then I saw these people doing affiliate marketing and digital marketing, they had kind of similar stories to me like I grew up on food stamps or, you know like whatever it was just like a very similar narrative of poverty mindset and then they were able to break that chain and I was like well if they can do it, why can't I like what makes them so better or different or special. And yeah, so I got started in affiliate marketing, took it seriously in 2017 and four months later I was able to quit my cleaning job from the initial start date. Now my, I was hustling, I was working really hard that did that come like, I don't want to make it sound like oh I just slapped on the link, and it was like, there was a lot of work that I did a lot, especially a lot of work in here, a lot of mindset shifts that I had to go through. The cool thing that I thought I was able to do while cleaning houses even though it was the most humble, hard working job I've ever had in my life was that I could just listen to whatever I wanted, while I was cleaning. So, all day long while I was cleaning I was listening to podcasts and books and just expanding my mind and learning from so many people I was already doing that but I took it to a whole nother level and I felt like, Okay, this makes it worth it cuz I feel like I'm getting paid to learn in a way and then just making some extra cash to keep me afloat. Yes, so that's how I got started and then. Prior to that I was blogging and still do. I have my blog where I work with other people to help them with their blogs because building a brand online is super important. A lot of people are just relying on social media. And that's, that's great in one way, but it's not because those social media accounts can be stripped of you like that like people get their TikToks taken away their, like, their Facebook's their Instagrams you don't technically own that even if it's your name like @Sarafaith or @Matt like they don't care, but if you have a self hosted website and blog. You own that nobody can tell you what to write, what to do. And so I became very passionate about that. And so I make a full time living from blogging as well which is really cool. But affiliate marketing is a great component of like an income stream, and I've been able to just learn so much and yeah I have a lot of people asking me like, hey, you know, you talk a lot about affiliate marketing, but is there a course that you can promote and, or like, Do you have a course and people were asking me to teach it, but I couldn't find something that I could put my stamp of approval on and say like, Yes, like this is what I would, You know, share with you. And so I started researching and then that's when I found Legendary and I'm like you know what, I'll take one for the team. Seven Bucks let's try this 15 Day Challenge. That happens. That's like the cost of a coffee these days so I was like, What am I to lose? And I was, I was actually very pleasantly surprised and I was like you know like, this is something I wish I had started out like if I had had that 15 Day Challenge and applied it like took notes like listened to every video, plus all the free content from Wake Up legendary and everything. I was like I would be lightyears ahead. And so it was exciting to be able to offer that to people people messaged me all the time say oh my gosh like I've gotten such great results like I've learned so much, like it's such a great educational piece and here we're going and so I'm working with 2025 30, different affiliate products that were, that are in the blogging business niche, and health products because I do have a degree in health science so that's my story.

Matt: That's awesome. Yeah, yeah, like I had like, like I have certain kinds of interviews like cue questions or whatever and I feel like you were like, You got yourself to a point, and then like said them to yourself. That was incredible. No, so I wanted to go back to like, I feel like with, Well, there was a lot to pull out there. A few things jumped out to me is, I had a similar experience when I was working in basically in a coffee warehouse where I was like, you know, not making very much money, but I always had headphones that are always listening and I was always, I totally resonate with that, like the just, just the little times throughout your day when you can pump your ears, full of stuff that's like even just giving you new ideas or sparking new ideas or sparking new sort of inspiration. It's so powerful. I love that

Sarah: It’'s always feeding your mind with, with just positivity and a different perception from people who've gone through similar or even worse situations because I always thought that like, oh we had it so bad as kids and then, like I've listened to someone else who had way worse and I'm like, Well, look what they're doing, like, they were able to get out of that situation so I can I can too.

Matt: Yeah, wow that's very interesting. So right now you have this whole blogging brand to like you've got like multiple different brands going on and everything like how did you. Okay, the whole like what you said about blogging and having your own platform having your own thing, right, what you said about that is so powerful because it is true. But the truth of the blog thing right so there's, there's sort of pros and cons right like to get set up on a tick tock account start creating content and you can do that, boom today, and you could have five videos up at the end of the day, right, on a blog, like there's a little bit more learning curve there's till you actually getting traffic, there's a little bit more of, like, sort of work involved in intensity but, like he said the big payoff is like, you control things, right, like for the most part. Obviously, Google has a little bit to say about that too but, but for the most part, like, you're never going to get it taken down the contents always going to stay there, unless you're really conspiring some crazy terrorist organization or something right, like, for the most part, your contents always going to stay up it's always going to be there and you actually hold the keys to it. I feel like that's so powerful, and that oftentimes, I shouldn't say often times but sometimes people are so short sighted. When they come online, it's, it's crunch time or they're in a bind or whatever that like, there's like what's a cool little side hustle I can do that fast, right, but you've really taken a long term approach I mean you're already like you're kind of like five year four or five ish. And you've got this really long term sort of vision and feel to everything that you're doing, what, tell us about that, like the long term approach and why that's important.

Sarah: Yeah, no, I'm glad you brought that up because I kind of like, hit that for a second while I was telling my story but it, it's so important because I think we live in such a touch and go world now everything's instant from like food to like our phone to social media, and we feed off of that like instant like instant share read blog and we get a lot of gratification out of it and there was a documentary that came out about like how social media is like literally like warping our brains like controlling us to be less patient and everything. And it's, I'm not saying that social media is bad and saying that it's, it can be used in a bad way if you don't have a long term planning and mindset because like you said, and I was saying that like those things can be taken away like that I have a friend who had like, 150k on like their social media and they got taken down for them posting a video about like a belief that they had like they didn't do anything wrong, it was just tick tock was like nope, like your cut. And so then that traffic source, cut off so much income, and they put all their eggs in one basket which I've said from the beginning I was like, That's great that you have that but like don't put your, all your eggs in one basket and a lot of people that's what they're doing. And I just, I don't feel I would be a good teacher or coach or, or friend even if, if I didn't, educate on that and so you have to have a long term mindset. And you can, what's nice is that because of apps like. TikTok and Instagram and then like Snapchat spotlight and YouTube shorts where you can gain virality pretty quickly. You can leverage those absolutely in conjunction to building a brand that has this like a long term game of. And I would say like a website or blog, something that is your own self hosted, nobody can take it away from you do that simultaneously and you can feed traffic. The traffic. A lot of people who were on. And if anyone remembers by like buying signs, I felt like five seconds, like it was like, I seconds, and there were all these like Vine stars that just went up like had millions of followers overnight. And then a lot of them like nobody knows where they went, they fell off the face of the earth because they didn't redirect that traffic from mine to another traffic source like a website or blog, they didn't capture those email leads, they didn't, nothing. So I would have to do both, you know, Definitely take advantage of TiC tock, specially and just like all these different apps and use them to your advantage use Instagram reels and, you know, YouTube shorts and like within like your brand and mindset you know because not every app is going to be for you. But that's important too, like some people are like okay I'm going to be on Snapchat and I'm going around here and there and then it's like, no, like, stay focused on like two, maybe three, maybe, and really just leverage that while you build up a brand and a loyal following because that loyal following will follow you wherever you go, like I have people from my original blog that I started on Tumblr who still follow me to this day, years and years later before I was ever making like I didn't even know you can make money from blogging I first started it, like so. I'm talking about a long time ago. Those same people have watched me travel all over the world, they saw me live in Asia, they saw me live in Hawaii, they saw me go through these ups and downs, and they're still here and they would probably still be there later on then. And I'm not looking for this huge massive millions of followers of people I don't care about that I'm not a I'm not a numbers person really, I care more about the quality of those people, and who I can help with, I'd rather have four shiny quarters than the 100 little pennies, even though they might equal this thing. I'd rather have those four quality rock solid people because that's which one you know, and so I would say do both, definitely do both but don't, if you're thinking like, I'm just gonna rely on TikTok, and like, hopefully go viral on Pinterest, like, wow, like, let's come up with like, think long term social media could be taken away from us tomorrow, and your desk yourself if your TikTok, your Pinterest or Instagram or any of those apps were taken away tomorrow, would you have a business. Most people would.

Matt: Yeah. So, now all of that said, you do have tick tock. Yeah, you're smart enough to look at it and be like, hey, it might be temporary, but while it's temporary. Like, we should jump on. Yeah, yeah, for sure. What's been around for a little while like what's been your experience about TikTok, what do you think about it.

Sarah: I think it's a fun app. I think it's really cool, it's nothing like it has existed before, all these other apps are now copying and following Sue, they can see the game because they introduced short form video, and that was the primary focus of the app, whereas like Pinterest was all about the visual aesthetic and then, now they're copying with tick tock with their idea pins, they're called they're like story pins Instagrams follow, you know, they're copying them too with like reels and stuff and but short form video is the name of the game, and so like if anybody has an issue with being in front of the camera, I'm not saying that you can't be successful. I'm just saying that, like, you're gonna have a harder time, because people want to see your face and they want to see your name and what you're putting yourself behind a lot of people are hiding behind their phones and I just, I feel that you could get so much more out of it if you, if you're just willing to put yourself out there, you know like put your name with your brand and everything. I think it's a lot of fun, if there's a, you can. It's a double edged sword though because when you go viral on it. All this love can come and then all this hate can come to it's like, so you get this, this, these like two major feelings and you're like well this is great because like my business has grown I got like, 5,000 leaves overnight and then you're like wait, but like someone just told me the like jump off a cliff. So, like, literally could be like one or two or both ways so I would say, leverage it 100% I have multiple multiple TikTok accounts for different businesses, and they're all doing great and some I just have, because I am a Christian and I believe in God and I have an account where I just share more about my faith and there's no links, there's no like, hey, buy this or do that like, I'm not looking to sell anybody anything on that account, you know, I don't want to treat them like a bank. It's not everything has to be a transaction, but it's, it's such a powerful app to teach people on, like, and put in under a minute like focus on value, focus on, on, what can I do to bring more value to this video or this, this person even if it just hits one person focus on what is valuable versus what will go viral, because typically what is valuable will go viral. And so if you're focusing on that you can create so much more longevity and again it's like a lot of people, and I'm not hating on this because I've done it too, but like a lot of people will focus on that, like, look at how much money I made in a month or like two months or three months and that's fine like be proud of your results and everything of course, however, make sure that you are the bulk of what you're teaching and sharing about is how you got there, instead of just being like, oh woke up and $40,000 in my bank account like that's not helpful to someone who's starting out and it doesn't even know what affiliate marketing is or. You don't even have to actually educate people and teach because then they will treat you and look at you as a thought leader and then as an expert within that field and. And so yeah, I think it's a great app but you just have to be a little careful with it and do not put all your eggs in that basket because I know a lot of people who got their accounts taken off.

Matt: Yeah, it happens all the time, and it happens, I mean it happens on all kinds of platforms, too. I feel like it. So, specifically with like, Yeah, you said something I wanted to go back to. not putting your eggs in one basket and also like, like for instance the whole like sharing, sharing my end results right like sharing my end result and this would happen and this would happen in sort of the Make Money niche, this would happen in this would happen in the weight loss niche I'm trying to think of different niches, this would happen in a lot of different niches that have sort of before and after resort type posts, is what you'll typically find is like, how do you how a marketer frames, whatever they're pitching will end up sort of being the result of like, it'll end up giving them the feedback they are either looking for or not looking for meaning, like if you create a bunch of posts that are like I made $40,000 overnight like check this out. What will happen is you might drive a lot of sales. And those sales are going to be people who are pissed off because they didn't get that same result, right, and this leads us to this whole thing like misleading marketing and all that stuff right and we talked about that earlier. And, but then on the other hand, like what you said, and I thought what you said was exactly pointed correct was sharing the process you had to get there. And when you do that people realize, like, oh, Okay, this is not gonna be easy. I'm going to have to learn, and all of that stuff. This is a marketing strategy called pre-framing. So all of that is pre-framed for people so they actually like to have a bit of understanding of what's coming, and they don't feel blindsided when they purchase something, it's the same weight loss. Sometimes people promise you know overnight weight loss right and then people are pissed off and yelling about that and so I just think if people sort of learn, and come to understand that there's like this whole pre-framing that happens, it changes the feedback that you get. So, for instance, there's actually like, there's been affiliates for us, that have come back to me and been like, well people are mad or people like purchased or whatever, and then you go look at their marketing, and it's all about, right, it's all kind of super misleading but it's all a little bit like, Well, dude, like it's gimmicky. Yeah. And so no wonder if you're making sales based off of a gimmick. No wonder people are pissed off or unhappy or refunding, right? And that's the kind of thing where people come to me and they're like, well, what's the typical refund rate well, what's your marketing look like, right, but this is a bigger, it's a bigger picture, it's a bigger story than just what's our refund rate looks like they're really low, but for some people who do a gimmick type marketing, they're much higher. Right. That was just such a great point and I felt like for how somebody goes about creating content and everything like thinking through that and pre framing that while also still being able to drive curiosity and actually get views and attention is super important and it's a real skill, very, very real skill.

Sarah: Oh, totally. And you said that, so perfectly and I think that it also changes the quality of leads that come into. If you, if you're, if your only focus is all about the money, right, like it's just like money, money, money, money, you will attract leads that come in and their only focus is money. However, if you're teaching about value, and education, and, like, even just the honesty of being an affiliate and disclosing that and the legalities of it you will attract people who take that seriously, and then your refund rates will be very low. I have people who might have bigger lists than me or bigger followings, but their refunds on those affiliate products are astronomical, whereas mine are like, they're not basically non existent there's a little bit, you know, because that's just typical, but across all my affiliate products like I can, I can look at them and be like, Look 99% of that will be in my bank account because there won't be this huge refund rate, because I know I'm doing what you were saying like my pre framing work so important but not, that's not taught enough Unfortunately so. Unfortunately,

Matt: In your process of creating content and everything like which, like, then we've got a couple different, like, TikTok, Instagram stuff like which which. Do you have a preference like TikTok that we would put up here so people can follow you?

Sarah: Yeah, I mean for, since we're talking about affiliate marketing, I would say, @thesocialaffiliate with someone that people can go into, you can go and check it out, you know, feel like not to follow or just come say hi, like I saw you on their questions I really try to answer as many questions. My Instagram I just read, did it because we're doing like a social experiment so I got rid of, I had, like, 1000’s and 1000’s of followers on my old Instagram and I decided to delete that so that I could start a new one, because a lot of people are saying that like Instagrams dead, I don't think it's that I think it's just changing, and I think that they're creating the trend, more to a business platform, even though it started out in some social media platforms so you have to just go with it but if you want to talk to me that would be like the best place to ask for about. 

Matt: Awesome. And then the other one is oh how we blog right @ohhowweblog

Sarah: yeah that's more blogging, educational stuff because there's, I had to create two separate ones, Just different questions and stuff and

yeah I like it, you took something and then just super niche down, I think that makes sense. Matt: Yeah, absolutely. 

Sarah: He just said oh I follow you. I know I've seen you before. Like there's people on here.

Matt: Oh, that's awesome. With both of those are you actively just daily creating content and then also producing on your blog too?

Sarah: Yeah so, I, I'm in the process of hiring another VA because I just need help and I have so many, I have a lot of different projects beyond all this, so I have, I'm just a very passionate person. 

Matt: But I love that you said that in the questionnaire, I was like wow that's such a great word. Sarah: Yeah, it's the best way I can describe it and I seem to attract a lot of people in my life who are too. I just can't do one thing, I have to do. Yeah, so it's especially on the affiliate account. I aim to do daily content and my process for that is I'll just kind of see what's trending in terms of sounds and stuff. That's a great way to grow. And then also just taking like my own spin on something like there was, I think one of my recent videos, it was like, because I'm not in the fashion area at all. I couldn't care less about it, like it's just not my thing, but there was this one, like a sound where you show what you would wear into a fashion show or where he would wear something special. And I was like well, I work at home a lot and I go, I mostly go out on, you know, weekends and stuff and hang out with friends because I'm working throughout the week but I was like, I really want to do this sound, how can I do and I was like, you know, maybe I could show what I used to wear when I worked in corporate life versus what I wear now. And so I just did like all these like montages of me and like pajamas, because that's what I wear. And I was like I'm gonna keep it real and so I do this talk with Matt, I'm gonna wear loungewear, it wouldn't feel authentic if I would like show it up in a blazer and like classes like that, that wouldn't feel authentic so I was like I'm gonna rock the leopard onesie, and, you know, but I did that sound and it was fun and they brought in that like video alone brought in a lot of reason people are like, what do you do that allows you to work online in your pajamas. So I got a lot of messages, privately about that. Yeah just go with what's trendy and and just have fun with it and think outside the box, and you never know. You never know what you can create. 

Matt: Yeah I feel like it's funny because back in the day, like if you were to do this whole thing right now like you're in like the pajamas and you do this thing people just be like, This is so fake. There's no way this is real, and you're out here, and now it's just like, after the pandemic and year we just have people are just like, Oh, she's one of those.

Sarah: Well it's funny you said that because TikTok, I feel like changed that perception because Instagram was like the crowning or the crown of all social media platforms like everybody loves Instagram because it was like this highlight reel, whereas TikTok comes in and they, I mean, I think they also lucked out a bit because they rose up during the pandemic and people who are home anyway. Like, what you would post on Instagram is very different than what you would post on on TikTok like you could wear no makeup like you could have like barbecue sauce on your lips and people would be like I don't know I resonate with her, like, Let's make her go viral, like, that's the, that's like the mindset there whereas on like Instagram, you probably wouldn't post that and so I think that's why I like the app because it's, there's like this acceptance of like dopiness and stupidity and silliness and it's just nice, you know, It's more chill.

Matt: It's so nice. It's so refreshing. 

Sarah: Yeah, great word choice.

Matt: People have taken a total business approach but turned it into a fun platform like it's, it's a more fun platform to create content as opposed to something that has to be super instead. Like, there's nothing wrong with it well and even Instagrams getting that way. Right, so like the introduction of real is obviously their attempt at liking something very, very similar to TikTok and how they're putting the attention there and stuff, so okay. What for, for people who are just to like shift gears for people who are newer thinking through like, well actually, you know, for people who are on like day one of your, you know, your day ones a long time ago if you could think back to your day one, like, really tell people to focus their skills on or, or like what would you focus their time and energy on. In the early days if they're if they're working you know working a job working a cleaning job, and trying to figure this whole thing out.

Sarah: Yeah, I love that question. And that feels like a million years ago but. And I'm glad it feels that way because it's, it wasn't this overnight success and I don't want to ever paint that and I hate it when people do but I would say do legendary marketer, I can honestly say that through the 15 Day Challenge. I wish to God I had that at the start,

Matt: I get to honestly, and I'm, I'm like no trying to cut you off but every time somebody says that like, and I'm obviously biased, like, I'm, I work for a company like, but honestly, like, the amount of hours and headaches that like, I just, I just did not understand and I didn't have anybody to guide me, so sorry just keep going.

Sarah: No, I'm glad you brought that up but I felt exactly like it was just like a headache, and just there was a lot of snake oil ish Ponzi scheme like BS out there that was just like, Okay, goodbye. But I would say the skill sets you would definitely want to focus on would be copywriting. Copywriting is where you write words that connect, and convert people to do, and take an action that you want them to do. I, one of my constraints is copywriting, so I've been paid to copyright people and stuff. And you know you just develop the skill as a blogger, you have to, but it's obviously copywriting just learn all that you can about it. The main emotion that you need to have in copywriting is getting empathy and getting your buyer. So in order to get more buyers, you have to get your buyer, you have to understand what's going on here for them. Now, you're not writing from your perspective, I hate to break it to you guys, it's not all about you. It's not all about me, but it's about them and their issues and if you can provide a solution and show empathy and that you understand what they're going through, like, you could, like, if I understand that and you don't and you and I put up the same post, I'm going to get more sales, and you're not because I understand my buyer, but if we both do that then we're both getting sales and so just make sure that you get your buy it really starts to develop that quality of understanding people. Talk to your audience to make sure that you are mixed down. Do not be that person who's like, I promote this, but I also promote that I have, like, 500,000 different affiliate products. Do not be that person because people will not trust you at all. They just won't, and I didn't start out with promoting as many products as I do now, that was a very gradual thing, because I knew that my blogging community needed specific products to run their blogs and businesses. So it was a natural fit. So be very, have a very high standard, on what you will put your name on, and what you will say yes to and what you will. Who you, who you will work with just because someone's handing you money, it doesn't mean that it's worth it. That could make or break your brand. And so, that's very important, also develop a skill set of honesty and integrity. I don't know if that's a skill set, but the characteristic, the quality of it. A lot of people. And I hate saying it but I don't know why, like they have a hard time with being honest about the fact that they're an affiliate for the products that they're promoting, and that I find that so bizarre, like it's like the weirdest thing to me because like, why would you promote something but then when someone's like, are you an affiliate for it and don't like cool, I don't know maybe sort of kinda, like, just be honest about it be like yeah I'm an affiliate is I'm proud of it and like, yeah, I get a commission at no extra cost to you and here's my disclaimer, check it out and if you want to keep it great if not don't like people appreciate that and I have been told on tick tock that I'm one of the first people on that app to, to be very open and honest about the fact that I'm an affiliate for said course or product or I could screenshot you so many different times people have written that to me and that tells me that people are being a little bit quiet because they think that like well if I tell people that maybe they will lie, it's actually the opposite. If you are honest about it people, people are more likely to buy and want to work with you and I've screenshots of that too. So, just, just be open about it. And then just develop the mindset that things take time. You know, and that it's okay if you know for me it took four months to initially quit that job, but that doesn't mean that I was in a place of like okay well now I can just retire and kick my feet up like no I was still working and hustling. But I was in a position to be able to help more people I was able to help my family I was able to say yes to things and, you know, because I was making money a little more passively, but just because you're making money passively that doesn't mean that the work doesn't stop. And you have to know that maybe my timeline is going to be different than yours, and to not to not to not try not ever compare yourself. I know people say that, and it's hard, but do not compare yourself. It is the thief of what is it Comparison is the thief of joy. And it robs you of the opportunity to be grateful and glad to have the opportunity to look at your life and all the blessings that God has given you. And if I could go back I wish I could like slap myself across the face and be like Sarah like do not compare yourself, be patient, it takes time and yeah just continue learning and growing and reflux and show up to, you know calls like this this is like free value that you get, you know, from your time is valuable and life has valuable, take notes, you know, and just, I'm just like thinking of all the things I would have done differently, if I had started out but those would, that's what's coming to you right now, that's, those are the main ones.

Matt: There's this undertone of like, no you actually said it out loud of legends like sort of just like, like, like, just genuine pride in like what you do right like just taking pride in what you do. Taking pride that certain parts, you know that are difficult or a struggle are going to be part of your journey and that's just okay, like it's not a big deal. And yeah, I think Dave always says like, you know, stop comparing your day one to somebody else's day 600 right and that's like somebody who's been content and creating content and creating content and going out at heart, like, don't compare your day one of fumbling around a TikTok app or a blog or to somebody else's, you know, day, 1000, where they're seasoned and they've been doing it forever and they have momentum. It’s such a different thing.

Sarah: Right and you also don't know what that person had to overcome in their mind in their heart or like if they didn't have like some people have a really, I didn't. When I first started out I had family members that were like they're like, like they were like literally praying for my salvation and they're like, God, help her, because like, we don't want you to fail but like you need like psychological health if you actually think you can make money and then now those same people are like, weed. So how does it work? Please, like Teach me your ways so it's funny how it comes full circle but like, some people have really awesome support system, Great, but like not all of us had that and so maybe that's going to be the driving factor for you to work harder, you know, but don't, don't try to prove them wrong, prove yourself right and focus on helping people. I think money is just a resource and it's a means of exchange of value and how you exchange people if you drop a $20 bill on the ground that $20 Bill will stay on the ground until another human being comes and picks it up, so you need people to circulate money, But if you want money to be in circulation to you, then you need to help more people. And so just focus on giving value and helping people focus on your mission, the money will come later, you won't have to worry about that. the focus on your mission and your value. But like that's just how it worked for me and I was like okay, like, it's simple. 

Matt: Yeah, it's simple.

Sarah: I'm not saying it's easy but it's simple. 

Matt: Bingo. Simple not easy, it's simple, it's, it's, it's less complex than people think. It's simple, but it requires a ton of work, you're exactly right. Cool, man, I can't say it any better. Thanks for coming on. Do you have any final parting words? I felt like what you just said there was like, such a perfect capstone on this. Yeah.

Sarah: I would say just to keep going, guys, you know, I think we, God gave us all this beautiful life and what we do with it, you know at the end of the day, we do have free will and what you choose to do with that is up to you and you know just choose to live a magnificent life that's, that's rooted in service and helping people and. And now that I'm thinking about it, that was what I wanted to say, when you ask like, well, what would I have done differently starting out, I would have been more grateful. It would have been a lot more grateful because gratitude can bridge the gap between where you are to where you want to be. And you can create a magnificent life that's authentic and true to you, and that helps other people. And you can do that more quickly when you have gratitude, because things can always be worse. And I know that this was a hard year, so hard for a lot of people. It was a hard year last year. I had never gone through a pandemic before. It was like I was new to that. And so, I know we've all gone. It feels like it feels like through the wringer, but there are people out there who've had it way worse. And just always come back to gratitude and when you, when you think you want to give up, when you think you want to just call it quits. I know I wanted to call it quits a million times, I'm sure you did too, you know, you're I mean I did. Yeah, like you took a step to the side because you're still here, you know, and it was just like, wait, I think I'm great. So, just come back to gratitude and remember why you're doing this because I think at the end of the day you're only going to go so far for yourself, you can only push yourself so far but when you have this, this luminous, beautiful why, and it's outside of you, it's helping your family, your friends, your community, other people that will pull you forward to a place that you never knew you could go to. And so, focus on your why and stay grateful. And be kind too.

Matt: Awesome, well, Sarah, thanks for coming on and it was really great and maybe in a few months, we can have you back on and check in again and see how things are going. 

Sarah: Yeah, that'd be awesome. Thank you for having me and I appreciate you and Dave and everybody. Yeah, that's a lot of fun. 

Matt: Alright, sounds good. See you. Alright guys, another day. We've been doing these lives now for over a year, every single day and it's just cool to have real, raw, transparent, vulnerable Sarah on so that was really cool. So, again, Sarah, thanks for coming on. Please read through the comments because there's just a lot of people visiting. We had to share and it was, it was really great so I will be back here. Same time, same place tomorrow everybody so tune in live 10am Eastern, you can find us on our Facebook page or in the Facebook group, and have yourself a good Wednesday.

Dave: Very special episode today, my friends in the Legendary community, we've got somebody here this morning who really needs no introduction, if you haven't seen his content out there online, I can guarantee. At some point over the next 12 months even if you don't search him out one of his videos one of his posts is going to come across your phone or your computer and it likely already has. We're honored and excited to have Calvin Hill on the show this morning. Calvin What's up, my man?

Calvin: Hey, what's going on everybody. Good to see you man. Good to see you still got the horn still got the wonderful office with the bat now I'm, I've got my background backup I think last time I had John I can't remember, but I don't think I had it up but I've gotten now my background up so we've got sort of met but you know what, man. Even though you modeled yours off of mine, yours looks better than mine does.

Dave: Amen. 

Calvin: You know when I built this house, I told my wife I wanted a really cool office, that would well, I was like, oh yeah I'm doing that. That's kind of a nice man. I got it from Dave, a model, something that I felt like was really really good and I was like that's kind of helped me be successful because I like the way it's gonna make me feel in my office.

Dave: Yeah, and, and I can relate to that, I, I like to have, I like to be in the zone I, you know, I've worked in some weird circumstances, I've got some pictures. I don't know if you have, or save any of your old pictures of things that you do, you did or kind of where you're at in your early days, but, but I've got, I'll just show you this one real quick. It's always, it's always fun to kind of go back and look at some of these old old things that we, things that we had things, you know, things that we drove places we lived, but this was one of my original setups, and this was sort of in the middle of my wife sitting right here brings back memories. Right. This is in the middle though Calvin of our living room so you can see the dining room table right over there to the left, and, and then this is the opposite view you can see the couch over here. And then, and then there's another one that I had somewhere in here of me sitting right here. So this one's funny. I'm sitting on some sort of I've got the new iMac, you know what I mean. So I'm falling out of control with the new iMac, but it's sitting on some sort of a dresser that's pointed backwards with all the cables coming off the front, you know, you just, just do it what I had to do you know what I mean,

Calvin: That's where it starts though man I mean, a lot of people think that they have to actually start off at this type of level, it's like right this get started, like, yet. Once you start, you know, having a little bit of success and you know start creating wealth for you and your family. This stuff will come, but I have some of those same type of pictures man it was just like, it just kept going, you know, right, because you've concentrated on what what do I need to have in my background, etc, then you can't concentrate on the kind of content that you need create focus on that.

Dave: Well, I think we get, I think, Calvin, we get super as just as just human beings, we get a case of the Keeping Up with the Joneses, right, that's what I call comparisonitis. And I think that when a lot of people come online, they look at somebody like like you or, or, or me or whoever, right, and they begin to compare, like, oh I don't have the office that looks like that, or I don't have that the Lambo that I see this guy over here, Gal standing in front of taking their pictures. You know we're going to talk today about creating this wealth, influence and power through content, and I would just say a little bit about, from your perspective, the power that somebody has in the office that they're sitting in, regardless of the camera that they're using. I'm not going to recommend that you can crush it with a flip phone, but everybody has an iPhone within their reach. And if you don't, then, then, then stop by Starbucks for a month and you can get one. But regardless of where you're sitting, the office, the house, the car you're driving. The power of this thing, and platforms like TikTok, that you have built in a short period of time, over a million followers.

Calvin: Yeah. Well, for me it. You and I were just talking about old pictures and so we didn't have access to the technology that we have today, so you just mentioned that iPhones and Samsung and stuff like that they, they all shoot HD video, right, that form like TikTok, I was just telling us, I was just sharing somebody literally yesterday, I spent an hour creating this piece of content, it was. Well, actually it was a total of three hours creating this content, I knew that it wasn't going to be something that was going to go viral, but it was just a piece of content that I personally wanted to create to give to my audience to do something that's going to be more social. But you have access to everything, right, you're the number one tool that you have at your disposal, is your cell phone, everybody that you want to reach, whether it is a client or a potential client whatever it is if you're trying to, you know, promote your product or service or whatever the case may be, everyone that you want to reach his own internet they are on one of the platforms where you go on a social media platform, or they're on a search engine, and all of those have apps, all of those can go right on your cell phone. And so if you just really think about the number one tool that you have to create content to reach those people, it is your phone.

Dave: Yeah. And as a guy who I'm not, you know, asking you to go back into your story too much unless you feel that it makes sense, we can jump around and you can you're good enough storyteller and communicator if you feel that it makes sense to tie that in you can, but I will say that, you know, you do have a cinematography background, you have a background that involves camera equipment and so forth. In, don't. Isn't it interesting, bro. Is it interesting that one time in order to get an advertisement out there. One would legitimately need to call up the you know the local videography company to come and shoot this commercial that nowadays we'd laugh at running on the television, that would be literally the playing field was like this, if you could afford that and you had the connections and the know how to get an advertisement on the television you could, and now it's been level, because the dude sitting in his car. He films TikTok videos every day on his cell phone. It literally blow up and become an affiliate or even sell his own courses right from his driver's seat, he's having the history that you have is that mind blowing to like do you ever just stop and say, What the hell happened like how

much of my backstory on that I will go deep into the backstory of this but it does because when we started out, we started out, I got my camera, because I've actually got, I got some stuff that I started with DSLR is this now, this is, this is a mirrorless camera right, I mean literally if you take this lens off. It's just, it's just a sensor on the camera. Back in the day man you had to, not only did you have to learn the skill of using a camera right videography, but who was going to edit the videos, right, you know, how much was he going to spend on the camera and stuff like that what platform was limited. Everybody has the power to create content like this right now with TikTok, TikTok has all kinds of filters for portrait mode and this and that, so that you don't have to have $8000, $1000, $3,000 lenses to blow the background. They got portrait mode. There's an artificial intelligence inside of these phones. It is my goal and I mean, you're now to do that right inside the phone and on an app like TikTok, I don't think they understand how powerful that is right now, but did you actually have you put it to use. You're on the same playing field as me and it took me years to learn some of these skills.

Dave: And I think that transitions like in tees up the topic that you're super passionate about talking about which is basically building influence and power through content. And the reason why I think it's the perfect transition in a way to tee you up to talk about that is because I think a lot of people come into the internet marketing world nowadays, And they say, it's hard. Right. And I'm not, and I'm not trying to invalidate your feelings. Because, if you're watching this, you may really be having some difficulty, most likely it's mindset stuff or maybe you're having some technical challenges. I don't want to invalidate your feelings like I legitimately understand that you may be struggling, and it feels that it's hard, it's overwhelming, it's new, but compared to what one had to do in past years to make money and build a successful internet marketing business. The ability for the average man or woman, or person to be able to create wealth, power and influence with a cell phone and a little bit of know-how is. It's just so what I what I wish to do is try to put that into perspective without shaming people without making them feel bad for half for for it being hard, but to put it in perspective so people can understand the opportunity it's I feel like it's a timing thing there's never been a better opportunity than right now especially, Calvin, one at one time people were like, make money online, it's gonna be a scam and now everybody has of Coronavirus is like make money online. Yeah, I need that. Yeah, that right now. So, in your words, like, talk to us about this, creating wealth, influence and power through content a little bit more compared to maybe other opportunities that are out there, or, or things that we may have had to do in the past. 

Calvin: So, what I think about this is when it comes to creating wealth and people ask me all the time like, what is that you do they're expecting this. This answer of all you know I'm a, I'm an affiliate marketer, I'm a digital marketing, we'll get into that, but I tell people, I help people solve problems through content I create wealth, influence and power through content right there's only four ways to create content on the internet, it's either video, images, text, or audio. And the cool thing about being on the internet, especially with your cell phone, all of those platforms to create video games is text or audio, they're all in one of those apps, it's either Twitter it's because Instagram it's Pinterest, it's YouTube, it's so decide which one of those actual elements, You're really good at, or you get a video fantastic and you're creating video then you should probably be creating content in YouTube or on TikTok. Two separate platforms here. Tik Tok is the number one video platform for social media, YouTube is the number one video platform as a search engine to different platforms there if you're doing. If you're creating video content right, then you have to decide okay if I'm going to create that content with video, which one of those is most important to me. Do you want to create small short lived content and what I mean when I say short live maybe on TikTok about three weeks worth of content that's potent anything in any form. What do you want to create on YouTube, where the average content life is the hubbub around three and a half months 234 years. Right, you're gonna have to do a bit more work as long form content, maybe you have that, you know, know how to do, you know camera or something like that or putting us out of edit of a video editor but if it's video, those two platforms, if you're really good at images, you're a photographer or something like that then you need to be on one of the image platforms. Pinterest is the number one image platform for images. Right. Instagram is the number one image platform for search I mean for social media platforms. You see what I mean is, are you getting audio maybe you have a podcast, maybe you should be on you know, whatever that new app is that everyone's going crazy, but I can't think of right now clubhouse clubhouse, right, those are your audio platforms so decide which one of the which one of the pieces of elements that you're good at video images, text and audio and go and start creating content, that's when you. I'm not trying to plug this but those three pieces that I have behind me produced published profit. It's in that order, produce good content that is going to solve someone's problem, publish that content on one of those platforms, a social media or in a search engine and you can profit from it that just just not mean money me at this point, yes I have over a million followers or whatever that's not just money that's wealth, of course, but its influence, and it is also powerful. I come across a lot of people, you know, in my comments and on my live and stuff like that. I'm actually doing something a lot more powerful for me than make it just didn't just making money. I'm actually saving people's lives. I know that sounds. That sounds weird to say that But literally, I have people who have lost their kids. Dave, to like cancer and stuff like that and come across one of my lines or something like that and let me know. Hey, I was watching your live, and it was because of what you were saying, on your life, helped me pull back from a dark place that's, you know we're here to be but really we're not here to just money, what is that you want to do for yourself, your family, your communities and stuff like that so that it's a lot bigger than just, you know, just having a bunch of coins in my bank account. 

Dave: Sure. I mean I can relate to that I was a mastermind one time down in Costa Rica was hosting a mastermind and I had somebody, they came in, he was a client, and he stood up in in shared this in this small group setting, we had 5075 people there. And he said that he was traveling down a road, and his car broke down, and he was on his way to go home to commit suicide, he was, he worked in the medical field, and he had taken. Whatever he was going to use to be able to do it, and his car broke down. Is it odd or is it God I don't know but his car broke down. And he had a. He had an audio of one of the audio programs I had made recordings of, of a show like this that I had done. I've always done something like this my entire career. I've always done something that was kind of live and on a consistent basis. And he plugged that in, and he said that he heard something, And that audio message that made him realize that it was not his time to go it was not his time to end his life and he pushed through it to get to this event to be able to share it in front of people. And it wasn't like he had this big huge life transformation and, but he had, he had a moment of clarity and awakening from listening to something that I was saying, in an audio I wasn't trying to save lives. I wasn't trying to be anybody's savior. I'm not trying to be anybody's guru, I'm not trying to be anybody's role model. I just tried to add value. I'm trying to build my business through service, same way that you're trying to do it I know if I solve enough problems add enough value at all, that all all make money, I'll be able to support my family but it is cool and I've said that to a couple of people who are new over the last week that when you start getting those messages from people in your audience that are like, like what you said really moved me or what you said, like really kind of changed my perspective or saved my life or whatever, you become that accountable to you, to your audience. And you don't, and you, you no longer have to be this struggling newbie, who needs others to help you but you get into this and it's I'm not saying it's not good to have people you learn from and get mentored by, I have coaches and mentors and people I look up to but you then become more accountable to your audience and you realize that, who you're really accountable to is, is to them, to serve them too. So can you talk a little bit about how, what, what kind of like your mission is you say I solve problems that when you, when you're, when you're approaching a day, and you're thinking about okay what am I going to do, or when you started this business because you just really started this online affiliate marketing thing or at least here with legendary. Not too long ago. Well, could you talk to us a little bit about the perspective that you have about, what is this business when you say I solve problems, a lot of people have a hard time making the connection between, like, is the money gonna start coming in, because I've, I've put together my funnel and I've connected it to AWeber and can you talk to us about what business are you in Calvin.

Calvin: So, so it's not it's not, it's not even about me, let me help everybody out with, actually, this is what I concentrate on telling your story. You can't tell you that, if you think about it, if you were to pin a book, right, it would have to be several chapters, right, and a ridiculous amount of pages. Well, on TikTok, you can't tell your entire story in one video if you have 59 seconds or people like me and video by us, but I can do three minute videos now. So you can't tell your entire life story, or your personal story and 59 seconds. Why don't you chop it up. Kill yourself. Don't cause it, don't try to help people make money and stuff like that so it's not like what is your personal story like that, that the second video that's at the top of my account right now is this that's a story piece. It wasn't about it going viral or something like that. It's the story piece it shows like hey listen, I used to do music, this is, this is the success I had the music and this is some of the people that I actually had encountered in doing music. So share your personal story, that's unique to you. Right, you're, you're trying to actually help someone, you know, get to where they want to be, and that is your storyline so meaning if you're, if you're a real estate agent or something like that, right, for instance, if you're a real estate agent and you're trying to say well how do I actually, you know, make a lot of money on the internet with digital marketing stuff like that. Well, your story and your intellectual property that you have, why don't you start creating content that's going to solve people's problems. Right and do that through what I call this poster How To video so if you're, if you're looking for someone who's actually trying to sell a home from right, their problem that they have is, I want to sell my house and I want to make the most profit I possibly can. Well a piece of content that you probably know in your sleep is seven ways to sell your house, you know, as you know, as you know, a beginning, home, home seller whatever or, you know, for the most, for the most money for the most savvy we should never do before selling your home or how to list your home 24 hours, and sell it in the next 30 days.

How to have people compete, how to have, how to have, you know how to have people outbidding each other for your house like all these things that people want three ways to get people to help each other for your house. It's about shooting story, it's not about when you duplicate, you know, success, meaning there's a lot of TikTok going viral and stuff like that, well, how can you take what's going viral and add a very variable in it, that is unique to your story, because people are going to go down and they're going to look at your timeline and you can see what you're doing, you want that to be unique to you in whatever way that you possibly can do. 

Dave: Yeah, I think that's I think that's important because a lot of people when they go out on TikTok and they model content they're modeling the wrong content like you're looking at people who are doing the side hustle thing. And while that's cool, like to mix that stuff into your content, and to share various different ways to make money or if you're in a different niche, various different ways to train your dog or various different ways. If there's no heart and personality in your content, meaning you're not mixing in your story, like Calvin's talking about which simultaneously. The goal of sharing your story is to get them to say, God I feel like he's telling my story right. The reason why we tell these stories is because we, it's the best way to get somebody to listen because we've been trained since an early age to listen to stories. And it also is, everybody loves to hear a story, nobody loves to be pitched to, nobody loves to be preached or for sort of a lecture to write but everybody likes to and this is a phrase that I use, and I've also heard you use this. Talk to us about this phrase edutainment.

Calvin: Yeah, I love it. So, I have content broken up into three. What I like to call the three E's or you can come look at the three P's the three E's I do, I really do. But those three E's it's easy for me to remember when you come online. Most people are going to be in the entertainment segment right they think that they need to do the latest TikTok dance or they, they need to do a reaction video or something like that, that's going to be education, I mean that's going to be, entertainment, and what happens is, if you're just doing entertaining type of content you're going to run numbers up on your account, and you're going to mess around and you're going to get people that are going to actually follow you, whatever, because they just want to let or something like that. And those tend to be gold's type of numbers. If you do educational content. Those are what's going, that's what's going to actually move the needle, because there's memory there's artificial intelligence, listening and watching your content, looking for those social media factors watch time, looking to see if somebody shared your, your content looking to see somebody follows you have to consume your content, all that stuff. And so, if you educate people, like we were just talking about. If you're a real estate agent and you got a piece of content that's telling people you know hey here's 10 things you should never do before selling your home, it was like okay I probably should listen to this guy, If you add the sweet spot edutainment. Like, you can do all this funny stuff that's on TikTok, all the funny, you know, you know, music and all the funny skits or whatever, definitely entertaining part but educate someone while you're doing that edutainment. That's the sweet spot.

Dave: And what about this piece bro because this is something that I, I was actually just sharing with a, with a blueprints and coaching client here yesterday, in an audio and video audio message back to them. They did a check in and I, they said you know, how can I take things to the next level, and I talked about the online persona. I talked about how, essentially, in a way. We all are performers, and in that might sound at first like cringy like, Wait, I don't, I didn't get into this to be a performer, I didn't get into this to be a salesperson I didn't get it, like marketing's one thing I'm okay with that word but when you start talking about performance and all that. But here's what I mean. When any of you all go to work, don't you put on a little bit of a different persona when you walk into the office, then maybe you have when you're in sweats around your family who you're totally comfortable with at home. Don't you kind of put on a little bit of a don't you turn up your persona, your personality, you put on your A game you, you turn on, right. In, I think a lot of us are missing out on the entertainment piece of edutainment Calvin Knight, by getting comfortable with the idea that I have my online persona. And then I have my offline persona. And let me give an example of it for me and then I'll see what comes up for you for me. I'm not going around to all my friends and family telling my story, my hero script story, you know, introducing myself and, you know, talking about my homelessness and addiction and in overcoming that and hunched over the computer, you know at 12 o'clock at night after I work I'm not going into all of my sort of heroes scripts story. I'm also not quite as intense as I am right now. Like I've developed sort of this persona that when you turn on the camera. I take it up a couple of notches. I'm not this intense in the rest of my life, you know what I mean like if I was, I, I speak exhausted, right, because you know what I mean like bro like I'm not talking like this to my wife I'm talking like this to you because this is a bit of my online persona also get excited about talking about marketing stuff. And in that piece of developing your online persona what your stick is right. It can also be in office I, we had, like, or have an awkward or an unorthodox office, we had a guy on the show a couple of weeks ago who filmed everything from his bathroom, and his whole shtick was that I teach you how to make money from your bathroom. Calvin: Right. That's good stuff. I actually got some notes here that I wrote down for this, to talk to us about it. So, that's about that authenticity, right. We talked about sharing your story but creating a branded format for sharing your story, like so, backgrounds, certain sayings that you may say it like you may say something like, every single video. This is something that you say, right, or, or maybe have a certain look, he's pacing about this, I wear this hat and most of my videos that strategic color Wait. There's no way that's making you successful. Wait for a second here. Listen, the reason that I wear this hat is because I understand, and looking at my analytics, I understand my audience, my audience is 57% Men, I'm not saying that this is not a lot of women of sports fans but here's what I'm saying, I know that sports is something that unites people a lot. Right, it's not about race, it's not anything about any of that stuff when this sport brings people together, right, and that's why you know we're in the playoffs right now. I wear this hat because first of all, it gives me a certain line of being familiar, right, people like they don't like, you know, constantly seeing different things so when they see my content, it's like oh yeah I'm familiar with this guy, I'm familiar with that piece of content, they know how to pick me out in the audience right, this is kind of like reading. The only thing about the Purple Cow if you've ever had that right. This is the Purple Cow. For me it's like, Did you see that guy was like the last black guy on TikTok talking about, you know, helping you get financially free or whatever. No, I'm talking about the guy who has the Spurs hat on. Right. I have so many people that follow me just because I have this hat on, they get engaged me they're Lakers fans or whatever the case may be, but this is because I'm reading my analytics 57% of my audience is guys and people who like sports and stuff like that so I immediately give them something to like okay I like this guy, he's a sports fan. Right. I like this guy. He's a Spurs fan like what, what kind of branded piece of content, can you create, are you the person that when you come online, you have pink hair or purple hair or your background is always blue like someone is in the bathroom. That's fantastic. You might be listening. I've heard it's actually not.

Dave: Yeah, and there's a lot of people who are always in their car, you know, they're always in their car, their every video, if you look in it you said something important people don't like change and to see different things all the time, every single day if you look at every single video from this Wake Up Show which is my primary way to produce and publish content every single day we're here, and then we take this content, put it on YouTube, repurpose it to a podcast, and we're mainly making content for the community but if you look, what's the same every single day. Well, I'm in a black hat, even though even though COVID, I actually am growing the hair back out at first. Yeah, at first at first, you know, throughout 2020 I had a shaved head, and I was like, Well, you know, the hat. The hat works for the shaved head, because when you're, when you got the shaved head and then you got the light, it just the bald bro the receding hairline is off the chain, but when I got the comb over going a little bit, you know what I mean it's a little bit better, but the hat is a brand new piece, you know that how does the breathing piece every single day I'm in a black shirt right every single day I'm in a black shirt, and every single day that I can be unless I'm at home, I'm in this chair. I'm not creating content just for me I'm not creating content in front of my Mercedes I'm not creating content out on the beach. I'm not creating content in all these different places. If you look at all of the content across the legendary platform that I am in, 90 plus percent of it, I'm in front of this wood background, and then most of it I have a hat and a black shirt.

Calvin: Same thing with me 90 percent of my content, I'm in front of this wood wall, and even if I take advantage of making something that's trending or something like that I'm doing something else. I have this hat on because it brings back the. I can't, I can't always see the familiar reality. Did I say that right, something like that but I know it's familiar to people right.

Dave: Yeah, it gives them that oh I know who that guy is about this guy What if that's him. Yeah, yeah,yeah. And guys, look, you know, I saw somebody comment, I think I need a wood wall, no you don't do it, trust me, it's kind of like the people who think, oh, I need this funnel builder and that's gonna make me successful. No, no it doesn't, no one piece of software, you're not missing the secret piece of software, it's about you finding your groove. Yeah, it's about finding your schtick. The bathroom. The living room or maybe when you're creating content you're in front of a chair 90% of time is, you're sitting in a chair or whatever, or you're in your kitchen. Right. Calvin: People think that, and when the reason I say sharing your story to build an audience is. This is Digital Marketing and affiliate marketing, right, But when people come on the internet. Everybody wants to make money so you think that you have to be this guy that's creating content or you know, always make money make money. That's not the, that's not the case people that you're talking to are, these are regular people. These are people who, you know, cut their grass they you know they wash dishes and stuff like that so if you're creating content or whatever, you should create content that can be social, you're missing a really really big piece I have it here, about, we're in the social era right now, there's not the industrial era or it's not the.com boom or anything like that. We're not in agriculture, this is the social era. Understand that if you don't take advantage of that, creating a piece of content to actually be social, like I can create content, all day long. Do you want to quit your nine to five job or do you know do you want to, you know, every now and then. And I do this a lot, like, again going back to that piano piece that I have on my, My account right now. That's a social piece that is a piece of oh man I didn't know you play like that it's a beautiful piece of music or whatever. Why, because the next piece of content that I create, if it is something talking about hey, do you want to leave your nine to five job or something like that or whatever. I have already created something that we uniquely had a relationship with, like music or whatever you know your cat lover or something like that, create a piece of content that is social. So, maybe like having an 8020 rule 80% of your content is trying to get people on leave for people that actually want to make money, maybe 20% of your content needs to be that social aspect of it works.

Dave: It's kind of like Gary Vee, came out with the Jab, Jab, Jab, Right Hook it was one of his books that he wrote and basically the whole entire concept is give value be social like do something that's not pitch heavy, You know, like you said 75 80% of the time, and then right hook right come in and ask for the sale, or ask for the click or ask for the email, or ask for whatever ask them to buy your book, ask them to buy your course. But, but within those Jab Jab Jab 25% 25% Right, that's like a total of, if you Jab, Jab, Jab, Right Hook, you've got 100% You divide that by four that's about 75%. If you do that on on say TikTok three videos to everyone in those three you're completely and totally focused just solely on building a relationship, I think that, that, or being social, like you said, I think that entertainment can also just be when we talk about telling story and we talk about, you're talking about being vulnerable and letting people know a little bit more about who you are so they can feel more connected to you and feel more like there's personalization between in you're not just somebody who's influenced or trying to sell stuff like, people want to legitimately have relationships, I'm the into into watches have been for a while now is a bit of a hobby and, and, and I want to I want to have a relationship with somebody at the brand. I don't want to just buy from the brand. I want to have a relationship. I want to have an experience when I buy something. I want to have somebody that I can talk to even if I'm not talking to them, or I'm not, I don't even have any questions for them. I want to feel as a human being, maybe it's natural and it's always been this way but particularly now in 2020, like you said in this social era. I want to feel like I have a relationship with somebody, with the things that I'm buying in the business that I'm doing. And I think so many people are missing that component in just desperate for the sale, pitch, pitch, pitch, all about the money and are missing this important piece that is, is really a long term thinking thing Calvin right it's not a short term thing, it's so talk to us a little bit about, you know, some people would think, wow, getting to over a million followers on a platform is, is the the arrival point, but I have just this weird feeling that you're just getting started. So tell us, like, what your vision is in terms of the long term game inside of your business so people can have a bigger perspective to realize where this can go and what you can do with this, versus just being in that desperation mode to make that first commission.

Calvin: When it's all said and done, I'm gonna have several books that I'm going to write. I'm actually writing some now but I'll have books, actually, especially when we get on the back end or COVID is just like a thing of past like maybe it's like a flu or something like that but I'm actually going to be in people's cities and states on stage talking about this stuff, talking about the everything you do on internet, again I try to, you know, plug this but everything you do on the internet is going to be the power of publish, nothing happens until you publish a piece of content, right, and people buy from people they know, like and trust, and the best way for you to get them to know you, is to actually share your story, and all of these different TikTok right, you're, you're going to create the stuff that you need to create because we're all in the same, you know, niche here right. The make money niche and the you know freedom and all of that stuff time freedom and all that but, but how do you actually, you know, become unique inside of that particular niche that we're in internet marketing space is by telling your story, people buy from people they know, like and trust if you think about when we putting a sales funnel together right and I always tell this to people, you got the front end of it. That's your traffic, right, then you got the opt in page, right and then you got your bridge page. Well if you look at those three things there know like and trust, created a piece of content that is trying to solve a problem on the front end, and then that's, that's your Tik Tok video for instance, they say okay, I like that piece of content I actually know a cat kind of know this guy now watched a couple of these TikTok videos. And then, at some point they're going to do what they're gonna to follow your call to action which sends them to your opt in page, right. So now they know, like they know they like you, because you've given them a piece of content, or something of value right a lead magnet to collect email address,

Dave: A free gift right off the writer who doesn't like gifts free gifts, everybody likes free gives

The bridge page is the trust page. I love that Calvin, like I literally love that band,

you tell your story, if you have a pitch. That's your story. Why did you become a dog groomer, why, why don't you, you know, why don't you actually Why are you, you know, a beautician or a barber or whatever, that's your story that you're telling you know like and trust, then you can ask them to do business. Right, we get their problem solved, and you make money. Right, but it's all about solving problems. Figure out what the problem is, work backwards, that's where you start with your content. I'm not trying to beat this in the head, but again, I'm using real estate but your real estate agent he's trying to look for leads. Fantastic, what's the problem, you want to get people that sell homes to work backwards. Yeah, now you know the kind of content you need to create in the front end of your funnel, how to sell your home in 30 days or five reasons you should use a real estate agent when trying to sell your home. Now you're creating this content now and trust, you're going to have a lot more success. And, you know, whatever, you know, if you're doing a product or service or someone else's but you're gonna have a lot more success doing that. I love that it simplifies it connects the know like and trust piece to us in a very concrete step in the process. And a lot of times we say these things like deliver value or get them to know and trust you but it's like how, what, how does that translate practically like in application. I had this thought I just want to share before we sort of transition and keep moving but there's, there's the same that Zig Ziglar said which is if you help enough people get what they want, you'll get what you want. But that's very ambiguous, it's kind of like what does that mean, okay, it sounds good. It sounds good in theory but I'm a new marketer and, or I'm new in sales or I'm new in business but let's take all my marketing for example, I'm new in marketing, what is, what do people really want and what people want is to be seen, heard and understood. That's what they want. So let me try, let me, let me rephrase this. So it's more practical. If you help enough people feel seen, heard and understood. You can have anything that you want. Anything that you want. Right now, the opposite. If you help, if you make enough people feel criticized, ashamed, less than, like you're better than, right. If you make enough people feel nervous. If you make enough people feel uncertain. You're not going to get what you want, right. If you make enough people feel like they're invisible, like they you don't see them, like you're just having a monologue only talking to yourself and talking about yourself, you're not getting what you want but again we go back to that breakdown, which, which was, I heard Oprah say that brother I went, I went to a event with Oprah, my wife and I was one of the only guys in a room of 10 or 15,000 women, lot, lot, lot more guys would be a lot more successful, they paid attention to what she's done. But I heard her say that this is what people want and all of my years of working on television and working with audiences, just understand the people, what I realized that they want is they want to be seen. They want to be heard, or be understood, that's all they want. They don't need you to save them. They don't need you to solve every problem in their life, they just want to be seen, heard and understood what comes out for you, as I, as I say what I just said,

Calvin: Yeah, the best because I love that the best way to do that, especially as a beginning marketer is to pay attention to your analytics. Oh my god. The world is not a perfect place is what I want to say, right, so my brother Dave is a white guy, I'm a black guy. I'm fortunate. Unfortunately, on TikTok when you're trying to model success and the reason that you got to pay attention and share your own story is because there's, there's certain songs that are going viral and I can't tap into that market, because I'm reading black analytics, I know that using this particular song, it's not going to reach my person that I'm trying to actually reach, there's certain things that you can and can't do, even as a black guy, or white guy some of this music. This is gonna save a lot of people here and help a lot of people, some of the music that is going viral on TikTok, because I know some of the some of the business owners and entrepreneurs here, because you don't know, because you don't have that on your playlist, or yet but listen to the full song on Spotify. It's hurting. You got to go listen to those, you got to go listen to the lyrics, and so what I'm saying here is, you know, there's certain rap songs and r&b songs or whatever it's like if you really listen to the lyrics as a white guy or white woman, you may not want to use that Tik Tok, that song in your TikTok video, You think because it's going viral that it's like all just a little piece in everybody's doing this, whatever. Here's what you don't realize that the kids that's making that piece go viral, they know what the words are to that song. And so now you're trying to figure out why my video is not going viral. It's like Have you listened to the words of that song. That's the wrong piece of content for you, not reading your analytics you got to read your analytics to so that you can understand if somebody's asking you, you know hey how did you get your hair pink is so beautiful. Maybe you should create a piece of content, here's the social part of that: create a piece of content about how you do your hair to make it pink or purple or whatever the case some people ask me to to my office or I get a lot of people, hey, what kind of camera do you use. That's why I create content about, you know, music and stuff like that that does not go viral. I'm watching and looking at my analytics, I'm reading my comments. When you make that type of content that's what gets shared, that is what's buzzing the algorithm people trying to figure out how I get to 1.2 million followers from January of this year. It's not because I'm creating a bunch of content about making money, going and looking at my timeline, I got a lot of content that is social, because I know that when I can really take this to the next level. I'm not going to be on stage talking about affiliate marketing, and stuff like that. I'm actually going to be doing something totally different, along with what I'm doing with power publishing. I'm already setting that up.

Dave: So do you fit? are you saying that you're getting specific demographics from your analytics to show you, ages, races, parts of all that kind of stuff because I think this is really important. And I think that you're really onto something here and you're really revealing something that I think a lot of people are not thinking about. So, is, is, is, is that what you're talking about all the way down to ages, races, parts of the world, right, a male female you already mentioned that, right, is that what you're talking about.

Calvin: Exactly so TikTok is. TikTok is limited to analytics. It's super important, it's going to tell you, you know it's going to give you stuff like you know, whether it's men or women and stuff like that and how long they're on him. Which one of these content is actually going viral now, I'm not talking about TikTok videos I'm talking about your content that's trending, that stuff. But this is the reason why you need to have sales funnels, why you should have your own website because there's other analytics that you need to be paying attention to the content that you create on your blog and your painting pans over at Pinterest. If you're running Google analytics on the back end of your blog, you're running Google analytics on the back end of your, your sales funnel, that's going to Google is going to give you a different type of analytics, it's going to tell you, you know where people are consuming your content in the world, it's going to tell you, ages, it's going to tell you race it's going to tell you what kind of, you know, you know, you know, cell phones, they're on, and that's important cell phones is not important. Is it because I know that TikTok is very different from joy, and iPhone. Joy's don't have certain things that actual iPhones have on TikTok, they don't. It looks a lot different. So if a lot of your audience is consuming your content on droids versus iPhones, you might want to get a toy, and see what your content looks like on a Droid phone. This is crazy. You have to read your analytics, not just on TikTok on Pinterest, you got to read it inside of Google Analytics, that's gonna tell you who your demographic is you're going to be able to create better content, you're gonna have higher conversions, higher click through ratios, which means you're going to have a higher ROI or a higher return on your investment. 

Dave: So our new, who is your, if, if you were to describe your target customer, and be as specific as possible with us so we can understand how your strategy, you know what your strategy is, who is. 

Calvin: So, I have three entrepreneurs. Right. Those who are working a nine to five job that actually either want to start some type of a side hustle or walk away from that. That's it.

Dave: So,  you're not focused on age, you're not focused on a any specific race you're not, you're not saying to any more to the black community than to the Asian community, the white coat, you're not You're not getting that niche specific, you're just focused on the sort of desires that somebody has, I want to work in a nine to five at all like, or I want to be or already am an entrepreneur.

Calvin: This is the interesting thing about it. This is another big plus for everybody that's listening, we're on TikTok, TikTok has a massive amount of teenagers, right, we know this. A lot of people ignore, and don't create content for the teens to grow up to be adults, are you in this for the short term, are you in, are you kind of Moxie? I'm playing the long game. Some people say, Oh, you have a million followers and you don't get that many views or whatever just send the third or whatever it's like, have you seen my email list. Do you actually know that the content that I'm creating and the people that I'm reaching are going to grow up to be adults, one day, and I'm putting my brain in their face every single day. What do you think happens when the teenagers who can't actually do affiliate marketing and that are not old enough, but I'm still educating them, showing them how to be entrepreneurs, and giving them information that is going to propel them and help them be really really good. You know, entrepreneurs, as adults, who they're going to actually be seeking out to get information from when they hit adulthood.

Dave: Yeah, I mean that's why like people like for Grant Cardone they call Uncle G like a lot of people call him uncle G, right, I would you know a lot of these people have been watching his content, since they were teenagers right a lot of people have been following me I don't think anybody calls me Uncle Dave but a lot of people have been following me for 10 years, right, they've been various of all my email list are just kind of following my content. Also, something that Gary Vee did really really well. Was he created content for teenagers because they're the ones who blew up all his accounts, so that he could take his massive social media accounts and have more authority to go to these brands that he wanted to do, he he wanted to get clients in his agency like dove and Coca Cola and said, Look at my accounts. Now those accounts, didn't have executives or may not have been had that many adults maybe a bit primarily teenagers because the majority of the content that he created was about what I would do in my 20s focus on being happy folk, you know what I mean, you've heard some stuff like a lot of it honestly dude. It's so interesting that you say that is focused on people who are in their 20s and about what they should be focusing on, and he does a good job of talking specifically to people in various videos, like, what I would do different if I was in my 20s for this video is five and under and you want to be an entrepreneur, listen to this, or if you're in your 40s Right, he calls people out very specifically. So I think your, your, you don't have to talk everybody in every video, you can take a piece of content and be specific to an age or a or a, whether you're still in a job, whether you're transitioning out of a job. Is that what you're saying? I think that's really powerful.

Calvin: That's exactly what I'm saying. In the beginning of this live show, I was talking about sharing your own unique story, but if you have to pin it out and write it out, you can tell it all in one TikTok video. I use Evernote to map your life out and decide how you want to tell your story, and each day there's going to be viral videos for okay how do I use this trending sound, and this trending viral video to tell a piece of my story. How do I do that, competing with people like me? Oh Calvin is doing this, he's on a leaderboard and this has nothing to do with you, your unique story, right unique value proposition. That is, I can compete with that. Yeah, right, this is, I watched the videos online and they were putting work in a grocery store, and they're having a massive amount of success, right you know who I'm talking about, like, that's incredible. That I can never compete with that stuff that's her story.

Dave: Yeah, that she'd be bet and she'd be and she'd be good to keep that job, right, because, because part of again her stick part of her persona is similar to an affiliate, that was our first diamond affiliate here at legendary Nathan Lucas who kept his military job for years. He had made six multiple six even seven figures, not yours. He kept it initially, quit it and then went back part time to the service after he had hit Diamond. I mean, dude, we're talking about. We're talking about what we're talking about here are some things that people do on accident but there is a way that you can get strategic with this when you start to think about your persona, and you start to think about your image online. There's an old song I can't remember the exact lyrics but it was just about a guy sitting in his basement and he could be whoever he wanted online. I think a lot of you guys just need to give yourself permission to develop your persona, and how would you speak, and how would you act and how would you create content if you were already a millionaire you didn't need to do this, how would you act if you are if you wanted to just simply be of service and share advice, and have a good time online, and you didn't need to do it, you weren't doing it because you needed to make money. Right. And what if, again, what if you could act as if you were already a successful millionaire, how would you speak, how would you act, how would you create content, instead of the person that you are today. What if you could, what if, what if you could step into the person that is the best version of yourself, who you're working towards and what if you could just act as if you're already that person. I think there's a, this is the mindset piece common that I talked about and kind of mentioned at the beginning of the episode too which is I think a lot of this mindset, a lot of people, when they start out, they have this, this imposter syndrome that I have a story in my head, we all have a unique story that says, I am not good enough I, why, why should I try people can go watch Calvin, like his stuff is so good, who would listen to me, do an event, Calvin, you could tell yourself this, why would I ever try to do events, people just go see Tony Robbins, right, there's, there's always ways that we get into our own imposter syndrome, and we and we and we make ourselves feel small we criticize and shame ourselves to be less than we are, and that affects our confidence and affects our self esteem. It's one of the reasons why say self esteem and confidence is the bedrock of success, but how have you overcome your own imposter syndrome to step into your online persona, as, as, as, as confident as somebody who is comfortable in your skin you do a lot of funny shit, you do a lot of just like straight up funny stuff, man. You remind me of Spice Adams.Have you ever seen any of his stuff, but he's an ex football player who is my favorites, But but you're funny dude you're comfortable in your skin like how and you're also you speak with conviction. How have you overcome your own imposter syndrome, which probably looks different than mine. In, Tom, Dick and Harry's over there we all got our own sort of limiting beliefs that imposter syndrome that we deal with, But how have you overcome disempowering stories or limiting beliefs that you've, you've had in the past or still have today, how do you overcome those on a daily basis, what do you tell yourself or how do I deal with them.

Calvin: It's funny that you mentioned that because I do my life, I go over what I call, you know, the digital marketing umbrella, Right, and all the things that are under that umbrella of things that you need to learn to be successful on the internet. And the last thing that I have is not sales funnels, email marketing, the last thing that I share is mindset. I literally, you should I tell people you should have a one signature piece of content that you're creating, and the signature piece of content that I have is, I'll just say a quote. And then at the end of it I'll say mindset. I had to shift and I ship, every day I shift my mindset I renew my mind every single day. We're in a social era, but guess what comes with social trolls, people, people that's gonna talk about your mom. He was gonna talk about your pimple on your nose, talk about your gold teeth in your mouth oh you four eyes you weren't glasses. Listen, mind set. Oh, you're probably the reason that your video didn't do that is because you are noticing. Every day I renew my mind, that's, that's literally the last thing I talk about when I in my lives about people just hey man you gotta you got to toughen that mindset of, you know, make sure you read books, make sure you look in the mirror every day before you actually get started and growing your business because that's going to remind you of who you are before the world starts trying to shape right before they start trying to tell you who you are and who you are not, you should look in the mirror and make sure you understand who you are I do that every single day I know that sounds corny but every day I wake up I look in the mirror and I talked to myself, and I don't answer myself Dave. But I talked to myself Calvin, this is what you're trying to do. This is the mission that you're on today so when you encounter these challenges these people are talking about your mom and talking about all kinds of stuff and you're just another black guy and bla bla bla bla bla. That stuff rolls off my back. I know who I am, I know what I'm trying to do, I know the goals that I need to accomplish, and no one else can stop me until I shape my, my, what I'm doing on a daily basis, but that's our mindset.

Dave: It's interesting you say that the trolls I guess there was some content, a content creator that was trolling trolling me trolling us here recently and, and, and not too many people have messaged me about it because I currently don't really care. I've never had a lot of people who have taken shots at me over the years, and underestimate what I do and what we do here and think that it's all just by mistake or luck. But somebody asked in a Facebook group the other day they said, you know, there was some people that are talking shit and trying to kind of, you know, just talking badly about legendary and Dave and, and, you know, how do you handle that and and I commented I said, the people bashing us on TikTok don't realize how much it's not hurting us and how bad it makes them. And I don't feel the need to go out of my way to tell them, right, because if somebody is, somebody has taken the time to say my name right. If you want me to say your name. We either got to be in a business relationship like you and I are or you gotta pay me I'm not just gonna go out and just, just tell your name, say your name right, I mean, I'm not out here to beef with anybody that's not the business and I'm playing another game play in a different, you know, we've got a, Almost 100 people on this team, we're building a company here I mean we've got, you know people whose families rely on us. And I mean we're just, you know this is not by accident, you know what I mean sure we've, we've thrown some spaghetti at the wall to see what sticks from time to time but this is not a, this is not a mistake. This is years and years and years of connections, efforts and late nights, blood sweat and tears, and I don't have time to waste my time with a troll or a hater or somebody who's trying to ride my coattails. But when I was new, I didn't feel that way, you know, when I was new and somebody came up in my comments and, you know, said something quits or whatever man it hurts, you know it's it's it especially if that's the only comment, like, like if I got to be the comment content and it's not good many views and like there's that one, when that one comment, it's like, Damn, man, like, the only people that see my shit, don't like it right and that's just not the truth and I, I think there's, there's an element of big scam there's a bit of kind of just kind of just, I almost feel like, like, like taking some of that on, and like almost welcoming. I had a goal for this year. Actually it was a goal last year to get more haters. Now, I don't really care anymore, but it was almost like I almost feel like there's value in just expecting hate, and then just sitting with it, and just, like, again in fighting it like, like expecting instead of being shocked by like

someone who left just expecting it right, because then you're not surprised by it. This is how people are, especially when they're behind there, you know there's a lot of keyboard warriors that slow you down at all. I mean when you get something negative or sad, I mean, it did at one time I mean did it, did it hurt worse that time than it does now.

Calvin: At the beginning, you know, it would bother you, Right, because this, this is new stuff, you know it's just like man you know you get all these people following you or whatever, just like you think everybody's gonna like you date, newsflash, everybody's not gonna like everybody, like, just get over it. I'm used to it now, I actually am and this is for everybody when, when you're bold enough when you, when you've shifted your mindset, create a piece of controversial content. That's every now and then, I purposely will create a controversial piece of content, just so the algorithm can go nuts because you know what happens. The arguing in the comments people decide with you people. You know what, guess what happens with that. It makes me. It makes me a shitload of money. Don't be gonna be able to be honest with you, crazy nuts in the algorithm. And you know what I do. I just laugh at it. Right. I'll get in the comments and I'm just like, you know, and especially if I'm getting ready to go live or something like that I was like, you know I'm going live tonight, and I'm going to actually prove what I'm saying, keep that same energy, that same energy.

Dave: I think that one of the things about when you know your thing is power of publishing in the idea that nothing happens until you create a piece of content and I love to plug that I think that's I think that's spot on, because simplifies things like a lot of things that you do and by the way I want to lift you up, I want to see anybody who I'm in contact with it's part of the abundant mindset that I've developed because of this industry and because of, you know, the way that I've chose to think and grow is that, you know the the amazing thing about this industry is that I have a chance to be able to have a small part, and being maybe it's a long term relationship. Maybe it's a stepping stone, but a small part in a ton, a ton of people's journeys and success, and honestly dude like I'm impressed by your branding, I love it but it also makes sense. And, and, you know, I think that, I think that, yeah, I was going somewhere with that. I remember where the hell I was going with it. What were we just talking about? 

Calvin: I actually don't know now. We were talking about something about like, something about like something with the haters and stuff. We were definitely talking about haters, but now we're talking about reading controversial content

Dave: Oh controversial content and that's right, that's right, that's right. So, so, like, I think that that one of the pieces of that is, is, is, is scary, but is really profitable, like you said, is, is to is to understand the psychology of a human being who they would much rather watch something negative or or or or kind of express their, their opinions or disgust or whatever, about something and somebody way so much more. They're so much more prone to leave a comment if they're inferior rated, or they disagree with what you're saying. Then if they're all inspired by it like I had a I had a coach, a blueprints and coaching client. Last, last coaching call and he was like well I'm creating all this personal development content and it's not really going anywhere. And I was like well, bro. I was like, because, honestly, people are mostly pessimistic lately like they don't react to positive stuff that much, it's just the truth because I've tried it. I've been Mr positive sharing motivational quotes and honestly I'm a positive guy in my life. But if we, if we look at news stations. There's a reason why the story about the firemen who saved the cat from the tree is the last 30 seconds. Bro, and why the 59 minutes is about why the world's coming to an end everybody's gonna die from Coronavirus and then asteroids, on its way to demolish us, and we're all going to burn up because of global warming and and all this shit might, it's all of it has some truth to it, but they want, It's outrage man it's they want to get people feeling outraged as they're watching it. What I mean is absurd, you know it's true.

Calvin: These several pieces of content that myself and others, you know, digital marketers create with affiliate marketing is better than drop shipping or, you know like drop shipping if you know I'm saying Dell or wherever the case may be. That's all that content is going to get a lot of comments from people oh no this episode or whatever, fantastic because it's always going to bring a bunch of people in there so what is affiliate marketing. There's a link in my bio for that. And again it doesn't just have to be the make money concept so maybe your background is, your fiscal as a physical education teacher right you came from PE and you're you know you do a lot of athletic stuff. Well, just because you're a PE teacher doesn't mean you can create a piece of controversial content that's been trying to create a piece of content that says that LeBron James is better than Microsoft, watch what happens to your video and your comments. Right, that's gonna bring you a lot of people that love basketball, and you have a basketball training program or dribbling. 

Dave: Oh I love it, man, it's that. That's why, like when, whenever I mean, like people are taking shots at Legendary or whatever, it's like, it's like, you know, it's like, say my, hold on, say, how to go you're using the music. Same on a Monday, where no one is around you say baby, love,

right, it's like, say by name, you know what I mean like cuz you gotta pay me to say your name right, but if you're gonna say my name for free, they're gonna look me up and you know what they're gonna look me up and I just have a small inkling that I might just be able to real admin, right, because I know me, right I know what I've been able to do and how I'm able to relate and communicate to people so if you want to talk badly about me or you want to troll me or you want to leave a comment that trolls me that boost me in the algorithm or you want to just say my name and have people googling me. Man, that it's all good man, it's all good because, you know, good press bad press. Controversy outrage, it all. Your marketing is like a good piece of art Calvin. you want to look at it and you want to feel something Brother Yo, Maybe it will make you maybe want to throw up. Maybe you feel inspired. But the worst thing is, as an artist is you, you don't want somebody looking at your art feeling nothing feeling nothing, right. So you know, people looking at your content feeling nothing if they feel nothing the algorithm is going to punish you for that, that, that artificial intelligence is looking at your content and it is trying to see who's commenting on it, who is sharing that content, Who is actually liking double tapping and liking that content, who is following you after they consume. You don't do that, that, listen that the computer's gonna start putting read checks. 

Calvin: Those are the social media factors, by the way, on any social media platforms comments like, likes, shares, people following you after they consume it while you're stuck, if you don't get checkboxes. Beside those, you start getting access to the computer that is going to take your content and put you in timeout, and it's going to tell you to go stand in the corner, you can't play with the rest of the kid on the platform.

Dave: Yeah, and it's not personal, it's just at all. 

Calvin: Yeah, it's not personal, it's just that, that mix in the trend content, but also have a variable in there that is unique to your personal type of story, and don't be afraid to tell your story because that will get people to comment to share your stuff right to like you, like ability double tapping right to follow you, after they consume your content. Those 1.1 million 1.21 point 2 million people following me. That's not an accident. I understand social media, I understand content marketing video images, text and audio. I know which element, I need to be creating to actually do a trend, if I see a trend that's like, Okay I need to do this in order to really make that trend pop, and how can I add my spin to it, and my element, my variable to it, and actually bring it to me to grow my business and my platform my profile, right, and not for the short term for the long term. Like, I know you're a multimillionaire. I love it. I'm going to be a multimillionaire, let me tell you that but the funny thing about this is that I'm not trying to brag, but when I filled out my first floor. Roxy sent me the first form, she's like, is there anything that you want to tell the date? Right. You know what I said at the end of that form, I said till date. I look forward to being platinum and getting that ring. You remember that. Yeah, two times platinum right now, this is just the beginning. Man, when this is setting. You see me like I remember seeing him on Legendary. I remember seeing his TikTok video to do as books now he's got courses, he's got, he's got okay he's on stage and all kinds of stuff that's happening.

Dave: Yeah. Well, man, it's an inspiration rather, it's an inspiration, and you know people, young and old people from all different walks of life, I mean, seeing you do your thing is, is a breath of fresh air, and, and you can tell that by the craze, the people who love watching your stuff, who has been following you, and this whole host of other people who are now going to be, you know in your audience who didn't know you before today. So, if somebody was sitting on the fence here, you know, on a checkout page, getting ready to decide to come into our community here at Legendary, what would you tell that person?

Calvin: That is what I will tell you. Here's why I thought legendary and why I can promote anything I'm good enough to promote anything out there. Here's why I like it. Here's why I actually love it. It's a platform that teaches you how to build a business on the digital side of things the right way. He's got a team. Right. And you know, with that team if you look at the 15 day business builder challenge you can hit anybody. You teach it. That's your person that ties into your personal story your love. I like it because of the community. If you go at this alone. It's going to be difficult. You got people like me inside of these forums that are inside of the Facebook group and stuff like that you got a host and a plethora of other entrepreneurs to help you out with this. This thing is easier, not easy, easier than it used to be. When we started out and you showed me those pictures and I had those same types of pictures and stuff. But yeah, the internet has leveled the playing field right now. It doesn't matter if you're black, white, you graduated Summa Kulani with nobody cares. The internet has leveled the playing field. Share your story, create content that is going to help people solve problems. Use the tools that Dave has given you. Right, it's doing all your bookkeeping for you and I can go and I get so many Legendary books for you. Do you guys not realize that stuff that I like, I can go. Listen, it's a great platform for you to start, and really learn how to do this business. I'm just gonna give you the honest truth on that. Plug it because I'm part of that they're definitely telling you the truth. Yeah, get off the fence. I think this is a great platform to do that.

Dave: Well, Brother we're, I mean, I know you can be doing anything anywhere in your, you're just, you know, you're a guy going places man I mean you've just in it's not just because of the skills that you have or that you developed it's because of the mindset that you have man, It's because of, you know, it's because of who you are and who you've become. I know, you know, you've become you've built Calvin Hill. Looks like I've built Dave Sharpe, you know I wasn't always the Dave that I am today. This is years in development. And so I'm having a lot of fun working with you, man. You know, and I'm looking forward to the next chapter brother, so keep up the great work. Please, and every time we reach out, you say yes, it's, we're excited it's a, it's a privilege man so I hope you'll keep coming back and guys go follow Calvin power of publish on TikTok connect with them, learn from them, and we'll see you later, brother. 

Calvin: Thank you brother. All right, man. All right, my friends, there it is. Let me put his, let me put his and I got to go to the gym, and I've got to be in the gym in 14 minutes. I've actually I'm finally going to lose some of this pregnancy weight, you know what I mean, this COVID this pandemic, these these pandemic pounds, okay. I'm feeling good, I'm just, I'm just grateful to be moving in, maybe getting back to some normalcy here, we've got some events and Masterminds coming up. Just a lot of exciting things in the works, but what's most exciting, is, is, is, has nothing to do with me, it just has nothing to do with even legendary it has something to do with the people in this community so I just I'm so excited to connect with people like Calvin and to have you folks watching the show every day and involved in our community and buying our trainings and most of all using our trainings. So keep up the great work, everyone. Thanks, Calvin for being here. Thank you all for listening, get the hell out of here now I'm gonna do something with your lives, be Legendary. Peace.

Below is the transcription for this episode:

Dave: What's going on my friend Dave Sharpe. Welcome to Wake Up Legendary we have yet another episode with this time this morning, it's going to be somebody who comes from my neck of the woods, a fellow construction dude. This man is a concrete cutter, probably a little bit of a harder worker than I was. Construction days, James Welcome to the show. 

James: Thank you for having me. 

Dave: You're welcome, my brother, so concrete cutting it is.

James: Yes, yes, I run a big diesel saw that kind of concrete. I usually just cut up to make 1415 inches deep and that's all I do.

Dave: Now, is that something that's run by a machine or is that something that you literally are sitting there holding the saw?

James: No, we do, we do hand saws and things like that but my job specifically what I do is I run a four cylinder diesel soft so it's, it's about 3000 pounds it's a big, big song. 

Dave: Let me see your hands. 

James: Yeah, they're not your gloves, your man. My wife doesn't like rough hands so I try to keep them soft. 

Dave: There you go. Attaboy. Alright man, so tell us a little bit about how you got started in online marketing and eventually how you found Legendary.

James: Well it all started really back in 2005. I was introduced to an MLM. That had a. They had a partner school, Basically, that had just a bunch of affiliations, my time they might link and shop at those stores. I got a commission out of it. Up to a certain volume, you know. Yeah, I did pretty well with that for a few years and then I branched off and started doing other things on my own.

Dave: And that was the big A right company to start with Ram way. 

James: Yeah, yeah, that was it. Great. I can't say anything bad about them. They are a great company, they are awesome, but I still use them today, a little bit but not affiliated with them at all. And then, last year, and 2020. I started, we got into a family situation where I had to make more money than I was making. So I started looking around. I thought affiliate marketing was a good thing back then. That was in 2005 I think it was. And last year, I'm like, That was a great thing. I'm gonna try doing that again. But I want to do it on my own without an MLM. And man, I tried. You know, there was the Amazon selling books on Amazon and there was, you know, looking at any affiliate links you could find trying to gather more but it went nowhere. I didn't know how to promote. I didn't know how to get real customers or anything that I saw on TikTok. For Legendary and I went to go check it out, and man it was the course, just, you know, I paid $7 for the course. And within day three. I, it just blew my mind. Everything that you guys offered so I went over force and got everything I could. And I don't know what else to say.

Dave: Yeah, you've invested in quite a bit of education here. I can see just from your account, you've enrolled in our blueprints and bought many of our kind of one off courses and stuff and how has that changed the game for you for, you know, making money. Right, needing to make money and starting a business for that reason, but also investing in education and, and, kind of, I guess, putting some skin in the game if you will and, and, You know, I guess, speeding up maybe the learning curve a little bit versus going out there and watching free YouTube videos and trying to kind of piecemeal it all together on your own, how has that changed the game for you.

James: Well, it's kind of it's narrowed it down to a simpler process. It's given me a lot of ways to change my attitude, my lookout on things, and it. There is a lot there, and I bought a lot, all at one time, and I kind of skipped around in there. So, I didn't. I didn't get it all the way I needed to. So at first and then I had to go back to start here and work my way down to the blueprints the right way. And then it all started coming together.

Dave: What is it like for you to know also with us, when you buy a piece of education, a program that it's going to be there, and also that you're going to get dates. For example we just completely renovated and updated a completely new version of the Affiliate Marketing Blueprint. And most of the Guru's and goblins whenever they launch a new course it's a 2.0 that sells again for retail price and everybody has to buy it all over again. What is, what does that like for you, what does that mean to, because I know what it means for me. I'm the one who's creating it and then making the decision to roll it out and just give it to everybody for free who's already bought it, what is, what does it mean for you as a client?

James: I don't know how to answer that question, to be honest with you, it's, it's seeing that. It makes me want to go back through it again and relearn more because you're updating everything's new information, and this industry changes all the time, obviously. Right and blowing that I have all your courses, or your teachings available to me with any update just means a world to me that I can keep updating my own business. And by the way, my goal is to help other people. So whatever information you give me is information I give them. Yeah, and that way everybody can grow together and we can help each other out.

Dave: Well I think coming from the construction trades you know that your reputation is everything, because if you, you know, if you want to set yourself apart from all of the others. Tom, Dick and Harry yayhoo's as my dad and I used to call them yayhoo's right you know who's this yayhoo, basically the guy who comes in and just throws things together, kind of sloppily cuts corners does, you know sells you a dream on the front end, and then you can't get them to show up for the job. Once you've given them that deposit or, God forbid if you paid in full. Never do that with most builders until they absolutely finish the job. But in this industry, those yayhoo's exist as well. And I think that's one of the reasons why a lot of people call things scams and are very skeptical because I would say the majority of people over promise and under deliver. Was that something that was important for you when you were coming online to kind of look out for who are the good guys? And who are the scoundrels, and how can I avoid the scoundrels, and align myself with people who I know are doing the right thing even when nobody's looking?

James: When I went online, I started looking for a mentor. Outside legend maybe another affiliate marketer that I can see is doing well, you know he's promoting his things. I look at how many followers I have. I look at other people that are following them and seeing where they're at because if I see people following them and they have good success. They are following them. And if they're doing a course or anything, you know, I'm definitely gonna get into it, there was one affiliate marketer that that really, really helped me out, right outside of the business blueprints, I was going through there and like I said I was getting all jumbled in there. He really helped me put things together. 

Dave: And that was Brian? 

James: That was Brian Brewer. Yeah Hey Brian, awesome. Of course there, and I went through and copied his funnel, you know, and it, that was what I've seen my first mission was after, after mentoring with him, and which was that as a story that that will tell forever seeing that first big commission. 

Dave: What was that like, tell us, give us a nutshell version. 

James: Well, when I saw it, I was getting frustrated because I wasn't seeing any results. There was one day and I saw $2.80 And then, you know, a couple days later I saw $100 You know and I posted that all on all Legendary like I got my first image you all so excited about it because the system works. After that I didn't see anything for a while, and got a little upset. You know I was ready to quit. Brian Brewer, went through things with him as a, as a try to pick things back up and, and nothing happened and then finally I'm sitting on the couch, my wife and I'm just sitting there watching the movie I'm so now I'm you know I'm gonna, I'm not gonna do that I'm going to do something else. And I have a notification in my email, open it up and it was. You earned your commission or can I say the amount I mean, sure, in my first big commission was $2,850, and like holy crap, I got to my I show it's my wife and she goes, you're going to get downstairs and start promoting North right now. That's why I came down and started making more TikToks.

Dave: Literally that minute?

James: Yeah, it was then ya know.

Dave: Netflix and chill came to an abrupt end and you went right to work?

James:Yeah, definitely. Anything that I do, you know, I, when I leave things I always look at it as if somebody else sees what I've done physically or online or whatever, that's going to be a piece of me. So when people see that especially what I do physically you know concrete lump and cut concrete. I want to make the straightest lines I possibly can. Does anybody who drives over it, or walk past it is going to see if there's a real split in the line. Nobody's good, they're going to point it out and make fun of it, you know I can't be proud of that product. So when I came online with affiliate marketing, I looked around and I tried different things that did what Legendary did. And so I promote Legendary because it's nice to me that people are seeing me, if that makes sense to you. 

Dave: Sure 

James: And I don't want people to see me as a scam or seeing me as flip flopping you know, and Legendary definitely isn't that. So I, that's why I like to promote Legendary

Dave: Yeah that's totally cool, I get it I mean, I have often as I've and I think one of the reasons why we have so many affiliates is the same reason why I promoted many of the things that I went through and get value from when I was learning the business. I would go through something, a program, a training, I would get value from it. It would, it would have an impact on me and I would gain clarity and then I would be able to use the, what I learned, and then it was just an obvious. It was an obvious next step for me to say hey how can I how can I share this with other people I was, it was almost like a natural thing, right, so that's one of the reasons why we do zero affiliate recruitment here at legendary like everybody is always, You know I hear people who are quote unquote talking shit about Legendary on TikTok or wherever, which by the way, is not hurting anybody who's doing that by the way is not hurting us any. It's just a public service announcement, doing that is that actually it's helping us, because it's kind of like the more you say my name, the more you say our name, whether it's, especially if it's bad. People look at you a little bit like, is that really how you get down you talk shit about people, that's how you try to lift yourself up, and then they come over here and they experience what we're doing and they're like, Wow, that's this is actually pretty cool right so, however, you know, we don't do any affiliate recruitment we don't, we don't try to get anybody to become affiliates of Legendary and sell our stuff people go through it get value from it, develop a story like you did, You know this this opened my eyes it was really useful and then they hit us up and they're like can I become an affiliate of legendary it's, it's kind of a pretty natural thing. But, for a lot of you who are getting started, that may become your path as well. You may want to become an affiliate of ours and that's totally fine, and you and you may want to go and be an affiliate in another niche, you may invest in our blueprints and come on to our decade in a day and we'll show you all of these different niches that you can be an affiliate for and things you may not even realize that you could do, and you may start out in the make money online space and working to make money online space for a year. And then you may say hey you know what I want to go back and, and I want to specialize in sort of target down on a specific niche. Teaching construction workers how to make more money than proud of their construction business, you're teaching plumbers, I've seen people even get specialized one today. Once they started to get comfortable with selling their own coaching and or courses could go back specifically to plumbers or specifically to attorneys or specifically to a actual very targeted niche and offer coaching or consulting or courses to show them how to grow their specific business using the marketing skills that you now know, so there's so many different directions that we can go once we understand the sort of mechanics and some of the dynamics of selling information on the internet we start out with affiliate marketing. We start out, oftentimes, you know, becoming an affiliate for maybe some of the courses or programs that we got value from. Maybe we stay there for years or decades, maybe we adjust it develop our own courses or coaching and specialize, or target in a different niche, but there's so many different directions that we can go and it was interesting James, because you said you were sitting on the couch, you were about right, but that bigger commission that you received gave you a boost. Now where is your head out? I just gave you a little bit of a 30,000 foot perspective about what's possible. Are you no longer needing those, those reassurances of commissions dropping into to validate this and get you excited, can you now see the bigger picture about where you're going and what you can do. Can you talk to us about that from your perspective?

James: I don't need those reassurances anymore I know the system works, and it is based on what I do if I, if I stop, You know, and take up a month break those commissions are probably going to slow down quite a bit. But if I keep consistent, keep promoting and put myself out there. I'm going to see them coming in again. And, and, and, as far as growing. You can use everything you learn in the blueprints. It doesn't have to be just affiliate marketing, you can use it in every aspect of your life, really. I mean I use it, you know some of the things I learned is I talked to my boss about it, you know, and he's, he's actually become curious about legendary because I do talk about it so much at work and he sees me sitting in my work truck, you know, main TikTok and what are you doing, but no it's he's all keep them completely informed what I'm doing. My goal is not is not to quit working for him. Right now, because he is a tremendous guide, it's a small family owned company. 

Dave: That's awesome. 

James: And I love the guys that I work with, so I don't want to put them in a bind by just quitting. Dave: Sure. And why would you want to cut off a stream of income from a profession that you know exactly how to make money, and you can you can you can completely for the most part, predict how much time or how much effort or energy you need to put in in order to get a certain amount of money, and you can cover your bills and cover your expenses by doing that, I went over the 24 hours in a day kind of exercise, last week with a guest, and if you've got 24 hours in a day you've got eight hours, say call it nine, you got a half hour each way, let's call it 10 Let's call it 10 Right, let's just get crazy call it 10, you've got, you've still got 14 hours, let's say the eight eight hours asleep. All right, so now you've got 18, You've got six hours left. What can you do with six hours? Well let me tell you something most people what they do, if you look at your phone and you look at the amount of time that you spend on your phone, you it'll, your phone will tell you what you're doing without additional six to eight hours or so, it'll tell you that you're on Facebook, screwing around, it'll tell you that you're on in scripts screwing around. But what if you got super focused and I'm speaking everybody got super focused, and took that additional six to eight hours, let's call it six to be super conservative, and you took three of those hours, exclusively every day totally and completely on your family, they probably be blown away, they parallel Who this new person that's totally full, they feel like they had a brand new dad or mom, or husband or wife, because you've probably never given them three hours of exclusive, no phone, no distraction time. And then the other three hours with exclusive business building, whether it be content creation, emails, building funnels, strategizing, it really is interesting when you, when you look at the math of a day and how many hours are in a day, James, and you say, what if I got real militant with my time management. What can I accomplish in terms of work, family, in my business what comes up for you as I say that?

James: Well, things that come up to me are time management. I'm one of those people who say I don't have any time. And that is because I really don't. I work with my job, early mornings, you know, I might start at 4am and 3pm. I'll come home, grab my son out of preschool and have dinner with my family, and be back to work by six o'clock in the afternoon, and work till one to three in the morning, come home shower, take a quick nap and get back to work. And that's how my days are all week long until Friday. So usually on Friday night, Saturday I'm usually catching up on sleep. And then so Saturday afternoon I'll get up we'll do something fun with family go out to eat dinner, whatever, and Sundays, I try to spend half my Sunday, doing, TikTok videos getting some training done, you know, doing a little bit of research on what, what I can do to make those bigger commissions again, and just try to grow on Sunday afternoons. And that's really the only day that I spend on this. 

Dave: Wow. Really?

James: Yeah

Dave: I wonder where I wonder where else just you based on what I just said could find more time, just by, again it's 24 hours and every day, you know we all have the same amount of time, and even morning hours, days, that's crazy man, 

James: One thing I do is I bring my notebook with me and I write down ideas as you as they come up. Yeah, if I'm not cutting if I'm waiting for a lane drop or if I'm waiting for a contract to come show me what I've got for the day you know I'm putting stuff down or, yeah, yeah somebody, another contract says something to me as like you know I use that, you know, and I'll write that down right.

Dave: I like that. I like to, I mean you got to do what you got to do with the time that you have. But that, you know, so all of you listening, just think about the time and again you can look at your screen time on the phone it'll tell you how much time you're on various different apps and in really being successful just like James said, has a lot to do with figuring out how to better utilize the time that we have, because you can make more money, you can't get more time. Right, but making more money has a lot to do with how we spend our time. I love the idea of having a notebook, not even a phone, I just like the idea of a hard notebook, even if it's a pocket notebook. Yep. Show us yours. I love that. I love that.

James: I think you can’t see the picture but there’s words all over the page. You know, on my TikTok yesterday I made a video of how I do them.

Dave: I love that. Well, the reason why I love that is because sometimes when we pick up our phone to use our notes or whatever. It's so easy to just accidentally hit that Facebook or accidentally hit that whatever, and then more down a rabbit hole, Right, and we've given up yet another 15 or 20 minutes, because we, you know just it's hard it's this this thing is something that we really have to have discipline about did you have any issues at all with getting distracted and allowing this thing. Okay, so, so talk to us about that a little bit. How do you mean the distraction monster because this is a gift and a curse. Right, it's helping you make money, it's helping you build your business but it's also a big distraction monster, how do you balance the two?

James: That's a great question, Well it's, it's, for me it's just, I tried to stay focused because I'm on limited time. So I tried to, actually I go through, like I said early I go look through the people that I follow, like Brian Brewer, Jonathan Montoya, and all them, And I see who, who's following them. I'll go into their tech talks or their YouTube channels or their Instagrams or Facebook's and I'll see what they're doing, or even legendary marketers, Facebook page and and just, you know look at look at who's there, and I'll try to follow them and see what they're doing that's I'll make notes off of that type, because it is a huge distraction because if you just jump on TikTok and start scrolling through your dances, you're gonna see you know, it's very indexing, you know, like you said, 15 20, 32 hours have gone by, and girls dancing shaking their butt

Dave: Right your instincts kicked in and you got distracted right it's like oh shit, you know, your wife comes out there starts yelling. Exactly right. It's like she walks up on you and you like got some, you know, somebody dancing like oh I’m doing research honey. You can get into a trance though, can't you it's like all these, I mean, this is why these apps are so powerful apply so many people are making so much getting so much traffic and building their business from these apps is because they are really hypnotic they, they'll pull you into a trance, a little bit and so you've got to be careful as you're doing your research to really be purposeful, if you're going to do research and you're going to, you know, I mean, dude. One of the things that I do with my five year old and it works really well is every single time that we sit down like we go routine at night, and that we have so much amount of show, right, so we'll sit down, and she'll get like some Garfield, or she'll get some spirit or she'll get some whatever she's into that day, and we'll set a timer, so this timer right now she likes to hit the green button. So I say 10 minutes, and then I hold it up and she likes to hit the green button, and I would invite you because sometimes we are adults. We think that things that apply to kids don't apply to us like we're too good, or we're too, we got it all together, but sometimes setting that alarm man is such a powerful thing because if you're like okay I'm going to do research or I'm going to write an email, I'm going to set myself an alarm for five or 10 minutes or 15 minutes, and when that timer goes off, I'm done. I'm done. I haven't done that but I probably need to, yeah, I'm done, because, dude, you can lose time, the same way that the other thing is, when my daughter's watching a show, sometimes I'll have my phone in my hand as well, I can easily lose time too, because I'm looking at whatever I'm looking at and then before you know it, maybe we've it's gone on 20 minutes I don't know how long she's been watching the show, it just okay it's time to turn it off I like snap out of it, got to turn it off and then she's like, ah!

James: I'll get into a trance just like that on a Saturday afternoon or Sunday, I'm doing research. I'll be watching my sons and daughters watching Youtube videos of kids playing with toys. 

Dave: Exactly dude and then and then the kid is like the kids kind of taken by surprise and is thrown off guard and then doesn't know what to expect as well and then does it build good habits and routines, and it has doesn't have a sense of time as either, you know some people have a sense of time, you know like kind of like some people don't have a sense of direction my wife's like that like she doesn't remember how to get back she's brilliant but it's, she doesn't have a good sense of direction where I can go into a parking lot at the airport after being on vacation and find our car. Well, I can get lost. I don't have a good sense of time, right, so that's something that I don't have I can get, I can be late, I'm late for a lot of things and I can get kind of just in a trance. So, I'm just talking about time management for whatever reason, I just, this is on my heart this morning because I think that we just constantly have a lot of people who are struggling and don't know why and I think one of the big reasons is about how we use our time, and that we don't set up accountability pieces with timers and so forth. In alarms, right, you can do it a couple of different ways. You can set an alarm for 15 minutes or you can just use this timer feature and it doesn't matter what you're looking at on your phone that timer will go off. And it's just what can I do to hold myself accountable, right, that's it. I wanted to go back one, one time to not being in a rush to quit your job, I like that. So many people are so in a rush to get to the other side where the grass is green and they want to quit their job and that's gonna make them happy and that's gonna make them complete and you seem like you're a patient man at least that's what you just said, Why do you I mean, obviously, the boss is a good guy, so forth but why do you think, from just a, a new entrepreneur business standpoint, do you think it might be a bad idea for you or others, to just prematurely, quit their jobs, to go full time as an online marketer?

James: A huge thing, people call me Mr patients. They're not saying I'm the most patient person they've ever met. But yeah, don't just jump in and quit your job because you're putting everything into this, because you will get certain you know small Commission's and big commissions and then all of a sudden there might be a month or two with nothing, and then you're scrambling to make money again somehow so if you're if your goal is to quit your job. I would say, don't quit until you have at least six months worth of money in your bank, at least six months, where you can pay all your bills and everything with no worries. And that's, for me, I'm not looking to quit my job right off the bat like I told you earlier, I mean that that would be a goal, we do have things we want to move we know we want to get close to the beach or you know whatever and, and those are nice things to do but that's more of a five year plan. So maybe in five years, I'll be able to quit my job. But at the same time I have affiliate marketing, business on the side that button, all my spare time into that is going to gain each word in five years, maybe I'll have an extra $100,000 in the bank, or more, you know, I mean that is my goal, and a couple of nice vacations to the beach in the meantime. That way every month I know I do have recurring if you $70,000 months, you know, where I don't have to worry about having to find another job when we do.

Dave: Yeah. So, this would be a moment, in full disclosure that I have to say, Do as I say an audit I did, because I did not personally have six months of finances when I quit my job, I didn't have a traditional job though. My dad and I basically were doing one off jobs, remodel tile, bathroom, kitchen stuff, and we didn't have, I didn't have a steady regular job, to where I clocked in clocked out work for a company, again it was just my data and I, and you know I had about $1,000 And I think that $1,000 came from me selling my vehicle, you know, and in my back was kind of against the wall and I just didn't have any work in the near future, that I was another kitchen another bathroom to remodel and I basically just said, Look, you know, I'm just kind of going to build this full time instead of sitting around and doing nothing or looking for more construction work. I kind of went all in on building my business. And so I think you've got to take a look at the situation that you're in, you know, if you're unemployed right so 2020, 2021 has brought this kind of unique situation for a lot of people to where you may be unemployed. You may be sitting around on your ass doing nothing, sitting around at home, collecting unemployment, whatever. What better could you do with your time, and I don't know I'm not here to judge I'm not here to say what you should or shouldn't do, but it's,  you have to you have to look at your personal situation I buy a pen, and you have to make an intelligent assessment of what you have going on if you have a good job that you like, and even a good job that you don't like it because I think there's also a myth that you're going to start a business and you're going to love every minute of it. Like I don't love every minute of my business I don't, I'm not happy all the time it doesn't always go my way. I'm to a point now where I'm pretty comfortable and pretty stress free. And I have a lot of fun doing this, but it's not always been like that, particularly in the beginning, there were some hard times, there were some, there were some times that were uncertain. I didn't know what was coming next, I was all over the place. My wife was frustrated because I didn't stick with things. There was, all I've been through all that I've been through multiple MLMs at the beginning when I had, I was in this company that set out these, these numismatic collectible silver coins. They were they were just silver numismatic and we paid like $100, a month for these things and they were like worth 20, 25 bucks, you know, so, anyways, times got hard enough due to where I literally had to take those numismatic coins and take them to a jewelry shop and sell them, because I needed to pay my half of the bill. I mean, dude. Like, there's been a lot of different times to where I've had really, You know, I was, I was really frustrated as well. But I didn't have a steady job, I was always sort of somebody who bounced around so it made sense for me to go full time early on because I didn't have a full time job. We had a guy, Nathan Lucas who's a part of our community, he's a, he's a piece of diamond affiliate with us I mean he's a, he's an awesome dude, you know, he, he stayed in the military for years after, and I think he just recently quit but he had made a lot of money, a lot of money in his business. It was actually quit and then went back part time because he sort of just missed the kind of camaraderie and so forth that he had, in the service. So, again, I like to say that the grass is not always greener on the other side. Sometimes it's artificial turf, And if you can have your cake and eat it too. Meaning that you can have your full time job in your full time stream of income and get better with your time management to where you can also build your business on the side. It makes sense, it's the smart thing to do. So I just want to tell everybody don't get sucked into the gurus and goblins and bro marketers out there who make you feel bad, or like you're not somehow part of the cool club if you also have a job, because that's bullshit. And it's not reality. Do you agree with that James?

James: 100%  Most people out there do have a job, and when they're looking for something they can relate to you more if you also have a job, and you're struggling with your time and you're trying to get where you can show them that it is possible, you're going to do it and try, if I can do it anybody can do it, I know that, you know, I’m the average person, and Brad, Brad just made a comment, what's up, Brad, regular viewer here and badass Legendary Marketer has been on the show before, he said I believe knowing you can quit your job can actually make it more tolerable I agree with that. You got it, you got a lot more swagger in your step. If you show up to your job every day. And you know that you got something in your back pocket.

James: Yeah and going on that I really feel that if you feel like you don't have to have your job. Yeah, you're going to perform better because you're gonna be less stressed about it.

Dave: I agree. I agree. So it's a great goal to have like let me get it, let me let me let me build my business to the point to where like I literally do this job and I keep this job because I like it because it brings me more security, but if I lost it, say for example, some crazy thing happened I mean let me scratch my head here and think like a pandemic hit like, we would never expect right in 100 years, a pandemic hit, and everybody and their brother got laid off and was all the sudden sitting at home scratching their ass going, oh shit, what am I going to do next, right, let's just imagine something weird. It Easily happened like that. Never. And you had something in your back pocket and you're good. That you knew. Yeah. Yeah. And there's so many people that are honoring to see, TikTok of people that did that, you know,

Dave: And that's called luck when preparation meets opportunity. Is that what that is. Yeah, because right. A lot of people were looking at us and others online going oh you're just looking it's like what I did prepare this moment, preparing for this moment for many years,

for this opportunity. Basically, the end result, they don't see the struggle beforehand, and all

the years of doing it when internet marketing, selling courses or selling products or whatever wasn't the cool thing to do online. That was the scheme thing, that was the scammy thing that was the thing that was, oh you get a job bro, like, Sure, around on your way you want to be an internet marketer you want to be a cool guy. Right, I've taken all those punches bro,

James: You're still going to get if you're new, you're still going to get that, no matter how popular affiliate marketing is extremely any website affiliate, you know, click that to get a link, whatever, no matter how popular it is, no matter where you are, you're still going to get that.

Dave: I still get that to this day, not only on post whatever but I mean I get that from friends and family, dude. I mean people who just feel us, I think it's just projecting their own, you know dislike of themselves on to me. It's not about me, but I still get that sort of weird look or that kind of like, Oh, you think you're whatever, I mean do it I'm telling you, it never ends. This path, you know, it takes a bit of thick skin. And I think that the earlier you can get the negative comments and build some tolerance for them. I think the better you know because if you're going to blaze your own path, you're going to go against the grain. Even though it's more mainstream now, it's more easily understood now than ever. You're still going to get that hay, and that jealousy and those kinds of those, those, those comments of the trolls out there and the thicker, the quicker you can, the quicker thicker picker upper. And anyways, the bounty, the better, right, I got the marketing phrases in mind.

James: I like it, because, the more people are talking about me behind my back, the more they're gonna say something to somebody's going, you know, I want to, I want to see what he's doing, you know, there's always gonna be somebody there. Look, there's always somebody looking.

Dave: Of course there is man and I mean, you know, the beautiful part about the internet is that it's not just people buying things and watching things following people on the internet. It's not particularly persuaded by social pressure, because you're doing it alone, you're doing, somebody is doing it in there, so it's not the herd mentality. People are not people who are not persuaded by the trolls as much because if everybody was doing it in a room together, you know like, whether they're buying something or getting involved with something, and it was everybody doing it in the room together. Nobody would want to be the first one because of the social pressure of the first one walking up in front of the room. But the reason why the internet is so great and why people buy so much stuff online is because they get to do it at the discretion of their own home with their phone or computer isolated, making their own decisions not influenced by other people. And so, it's why it's the easiest selling and marketing opportunity to make money that ever existed, because it's not persuaded by the social pressure that most people that, that human beings have had to, you know, have had to overcome in decades and centuries past, people can now make buying decisions in the in the comfort in the discretion of the secrecy the privacy of their own home. And so, you know, you can have this whole world that you're involved in that you buy from like for me it's like watches and I have these like little underworlds that I'm involved in, nobody even knows that I'm involved in, because it all happens between me and my phone or my device in the community that I'm in. Right. And so I think that, you know, a lot of you who are just worried about what people think you need to realize that the world is a lot bigger than what you're used to, like you're used to your little group of friends and family that exists in your world your physical world, but there's a virtual world that's a million times bigger than what you've been experiencing that can literally take, I mean that you can get involved in either as a consumer or creator and and experience things that are way beyond your imagination, whether it's, you know what we're doing marketing and building audiences and making money. I mean, it's to think about for me all the people buying from me over the years who have not met, they don't, I don't know them. Right, I don't know that I'm talking about hundreds of 1000’s of people, maybe approaching nearly a million people who have bought a book of course something like that attended a seminar. It's mind boggling. It's mind boggling James and you'll have that same experience 10 years into it if you stick with it to where you'll have sold things, you'll be the same guy same dad same husband, all that just your regular self, but based on the value that you bring to the marketplace, you will have had hundreds of 1000s of people who have bought something from you or through you, because of the decision you made to market and sell on this thing called the internet in these phones and computers and to me it is like the eighth wonder of the world. It's something that nobody ever thought possible, But these devices and these platforms have made commerce possible in a way that is maybe even more mind boggling and compound interest, which is, which is a mind boggling thing, I mean just, if you study compound interest, how it works. It's a mind boggling thing. But I'm getting lost a little bit right now and just my own kind of, I get to get blown away by this James because, to this day 10 years later I'm just as excited about this as I was day one or week one, because it keeps getting bigger change, it's never like, oh I've checked all the boxes, and I've covered all. I'm always like I continuously feel like a freckle on the pimple of a gnat's ass in this whole digital world, because I'm one of 8 billion people in the world who have only reached a small fraction of the people out there, and the potential is is is big as I want to grow. It's hard to wrap your head around, sort of like space it's infinite. It's hard to wrap your head around how much opportunity there is because we've been lied to for our whole lives. That opportunity is you trade time for money, you get what you want, you get what you work, you work hard you make money, you get $1 Raise etc. And it's like, as Warren Buffett said, if that's true, ask some of the secret millionaires and billionaires who've never heard of that there's, there's 1700 new millionaires back in 2017 or 18 by Forbes date 1700 new millionaires that were being created every single day. I'm sure that's more now wrap your head around that. Right.

And then tell me that it's not possible for me, telling me that it's not possible for you. That's why I'm ranting. Anyways, I want to give you the final word because your, your that you're the spotlight here and we're excited to have you I've been blasting your tick tock handles so hopefully people are going to go, following and lift you up and and support you and knowing that you'll do the same to them but if somebody was on the fence right now James and they're saying hey do I want to get involved in this legendary community or do I want to pull the trigger on this online marketing thing, you know, I'm not sure I've been burned before etc. What do you say to those folks?

James: Try it. Try it for the 15 day challenge, it's $7, where you got that's cheaper than a cup of coffee you pick up on your way to work, just try it. Go through the 15 days, finish it. If it's not for you. You lost seven bucks, and actually you didn't even lose it because you gained knowledge, you know you're going to use that in other aspects so just, just try it. If you like it if you want to go more by the blueprints, go through it and start with where it says start here. Don't skip around everywhere, Because you're not gonna see any results that way, start here and work your way down, everything is laid out for you. Just if you need help. You've got a Legendary Facebook group, you've got other affiliate marketers who are always willing to help and give the things that they've worked so hard for to see results from you. They're going to give it to you, Brian Brewer. How he gave me his plans he basically gave me his business. And I just copied it and ran with it and never looked back. I mean, and I'm still going through blueprints. Every day I go back through and I learn a little bit more because you update it, and there's always something new for me to see. Another video to watch is going to help me. Essentially I can help any of you.

Dave: Yeah, well, bro. You know, I like and I do predict that people are going to speak about you the same way that you speak about others, Brian, etc. Here in the very near future, if they're not already, because, you know, it's funny you know that that's what happens is, you know, when we know a little bit more than the next person and we choose to share that, even if it's scary to think of ourselves as like a teacher or something, you know we share that we just share what we learned and we share it humbly went off the lie and that's called education based marketing, you know, and then all of a sudden somebody says that changed my life or because of you. And it's like, really, like, holy crap, you know.

James: I would love to get there right now. I see myself there. I just see myself as the guy on TikTok, pointing out little things you can do, you know, Legendary, and just, just get started, just try it. You don't have much loot and the cost of going further is nothing. Once you get your first couple commissions, everything has already paid for everything else in profit.

Dave: Compared to starting in a traditional business. Take a look at the equipment that you would need. I mean it. Actually at one time I wanted to start a construction business. I wanted to get the licenses, I mean just just just going into study to take the test. They've got these things that you got to be a licensed contractor in Florida just to study these courses to study to take the test, they help you, they help you pass the test. We're twice as much as our blueprints are just to study, to take the test. That's not counting any tool that's not counting any equipment that's not counting any trucks, that's.

James: Anyway, brick and mortar business myself I did spray on truck bedliners. Yeah and I mean, just the cost of just starting that was outrageous, and you've got so much. You got so much money that you have to pay out before you can get anything in. Just make it simple. It was ridiculous. I mean I don't see how anybody in today's world can actually do that. I really don't, because I see things like this I see often, that is low cost to get started, and the outcome is tremendous.

Dave: We'll keep up the good work brother. Hopefully you'll come back. Keep us posted and, and, and, you know, continue to tell us about your journey and, You know how are you doing with your job and how you doing with your wife, how those hands are doing if they're getting any softer or rougher, maybe we'll have her join you next time for the for the intro and let us know whether your hands have gotten softer rougher over over the months of you doing more in your business but anyways.

James: I feel a little stiff from typing.

Dave: There you go. Alright brother, we'll talk to you sir. Thank you for having me, see ya James. Alright guys, there it is, James. I think it's pipes, how do you pronounce your last name pipes? 

James: Yeah

Dave: James Pipes, I like that. Pipes. Alright man, you guys have a fantastic day. It's Monday I'm fired up. I'm full of just passion and zeal here for yet another week, another opportunity to do what we do, it's a blessing I really look at it like a blessing. You know, that's why I stay energetic and energized about this is because it's a blessing. It's a great opportunity . I'm grateful for the opportunity to be able to do what we do every day. I stay humble and hungry, and I invite you guys to do the same. I'll see you back here tomorrow for another episode. Wake Up Legendary. Peace.

If you're fed up with your 9-5 job or are perhaps just looking for a new business opportunity, you may be considering investing in 5Linx.

You may have heard about the potential in multi-level marketing (MLM), or perhaps a friend or family member has already had some success.

It can be tempting to rush into this business model based on details that suggest you can quickly make huge sums of money.

However, is this really the case? Let's take a closer look at 5Linx company and their offering for consultants.

What Is 5Linx?

5Linx is a network marketing company founded in 2001. The leadership team has 100 years of related sales experience, giving potential recruits confidence they will receive good guidance.

You should note from the outset that there is no suggestion 5Linx is a pyramid scheme. This is a type of selling process that means consultants only make money when they bring on other recruits.

This is an illegal practice and is not the same as direct marketing or referral marketing.

In contrast, 5Linx provides you with the opportunity to sell a range of personal and business products. This is slightly unusual as MLM companies usually have one niche market. But, 5Linx focuses on two separate fields.

You could look at this as a strength as you have a more varied product range. But, it can also possibly distract attention from concentrating on one target market.

5Linx seems to offer considerable support to their consultants. There is online training, ways to promote your business on social media, customer support, and more.

So far, there is plenty of positive information to suggest this is possibly a great opportunity. However, it's important to review if you can really make money with this company.

How to Make Money with 5Linx

The first way to make money with 5Linx is to sell products directly to consumers. You can offer energy programs, tech support, identity theft protection, and more.

But, as with all MLM companies, you need to purchase these products before you can sell them to customers. This means you are out of pocket before you start.

Also, in the modern era, consumers have more choices than ever before. Even if you have a good product or service, another provider may beat you on price or have a bigger advertising budget.

This is why many multi-level marketers end up trying to sell to people they know. However, this can be challenging, and it's unlikely to be a strategy that brings on long-term customers.

When you read about the high sales figures of some marketers, it's often because they have spent time and effort recruiting other consultants. This means you can earn income every time one of your recruits makes a sale.

The more recruits you bring on board, the more potential profit you can make. Some marketers are successful enough to build a successful team that creates a substantial income. However, this is not the most common experience.

MLM Method Issues

You may have hunger, drive, and energy to make your business succeed. But, this does not mean recruits will share your passion.

They may expect to make a high income in a matter of weeks and become discouraged when this does not happen. You could also find they are not natural salespeople and struggle to close deals.

In this scenario, you will earn very little commission from their efforts, so you'll have to rely on direct selling products yourself.

MLM companies also have a jaded reputation. Although it may be unfair, many consumers still consider them similar to pyramid schemes and are wary of buying from this type of company.

Although it can be disheartening to read about issues that could reduce your chances of MLM success, there is another business model you may want to consider.

The Affiliate Marketing Business Opportunity

There is no need to buy products or services before becoming profitable when you engage in affiliate marketing.

You can choose to work with one of thousands of companies and sell products that inspire you and align with your values. This makes it easier to make sales because people will feel your strength of belief in the product.

Rather than selling many low-ticket items, you can focus on promoting a smaller number of products with a higher sales commission.

This is also an excellent way to create residual income. This means you can earn money many times from one piece of content. For example, you could write an article about a service or product that includes your affiliate links.

Alternatively, you might record a podcast or YouTube video. You could find this one post still leads to sales months or even years down the line.

However, as with any new venture, you need to know the tips and tricks to help you achieve success. Otherwise, you could waste time and money on sales tactics that don't work.

This is why it's important to learn from others who know how to increase your chances of building an online income.

Choose Legendary Marketer

The Legendary Marketer team has many years of experience in the affiliate marketing industry. Our experts can help you avoid common pitfalls and maximize your return on investment in terms of time and money.

We know this is a tremendous business opportunity and understand how to navigate the marketplace to get the best results.

While we offer a range of courses to help you succeed, why not start with a small investment to see if this is the right opportunity for you?

In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.

Below is the transcription for this episode: 

Dave: What's going on my friends is Dave Sharpe Welcome to Wake Up Legendary today we have yet another exciting episode. This dude is a delivery supervisor for Coca Cola by day and affiliate marketer by night. I love these stories about these kinds of people who are doing their thing, both day and night and, you know, work in their day job during the day and all their dreams at night. And so without further ado, everybody, please help me. Welcome to the show. Ben Fourtner. What's up, brother?

Ben: Hey, brother. Are you doing man? Thanks for having me. Very, very pleased to be here. Dave: Well, I love your shirt, dude. You got to represent it right. There you go, brother. There you go. Wear that at work one day, right. 

Ben: Today. There you go. 

Dave: Do you have to go in today? 

Ben: Yeah, I'm going to go into the office late this morning. So I can be with you.

Dave: Okay, how much time do we have? Are we on any time constraints? 

Ben: Not at all. I'm on your time. 

Dave: Okay. Well, Brother, tell us who you are. And kind of tell us a little bit about yourself in a nutshell and kind of how you got started down on this path. Marketing with us crazy internet marketers. Right?

Ben: Well, My name is Ben fourtner. Everybody, I basically work my nine to five, throughout the day, and I work on my business at night. I live a really busy life. I'm out here in California. And you know, I'm at the office every day about preprints. And I don't get home till about two, three o'clock in the afternoon, pretty much five days a week, Monday through Friday. And then you know, when you get home, you have to kind of decompress, be with the family, you know, take rest for a little while. And then I gotta flip the switch to working on my business. And I do that because I have some passion for it. So I try to, you know, kind of break it up a little bit between time so I can have my family time, but also do my business when the kids and the wife are asleep as well. So you know, how I kind of got into this business was just through TikTok with you know, a lot of people, you know, can pretty much relate right? So what happened was, if you look at my TikTok the early stages of my videos, my first 2, 3, 4 videos, were just with me, my kids, you know, that's the middle wing, right? We were just messing around on Tick tock, you know, you know, a while back and having some fun, and then I ran across some Tick Tock like everybody else does. And I ran into the man himself Austin Becker that everybody knows, Austin, I really, you know, gravitated towards his content. He's really passionate about what he is doing. And I knew this so I continued to watch his content and see what he was about and he was promoting legendary. And as you know what, let me give this a shot. And I wanted to do that because you know, me personally, I wanted more. I wanted some additional revenue stream for my family work at Disneyland. She was a cosmetologist, so she was doing all the hair and makeup and wigs for all the performers at the park. So but due to the pandemic she was furloughed and then later let go so she's at home with my two kids my son no he's doing homeschool learning and then my daughter she's three so she's not doing any scoring out but you know she she has her hands full with kids so you know I needed to find out what can I do personally to where I can bring in some additional income to try and make up for what we you know we lost at that time but I said you know what this affiliate marketing gig this might be for me Let me check it out. So I did I you know went into Legendary, I signed up for the 15 day challenge and you know, your teachings and how you come across with your message Dave it's just so you know, inspiring and powerful when you know somebody views the videos and and the courses that you teach, that was hooked, I was full of the new I was in the right place and I knew that this is something that I can definitely do because affiliate marketing you all you're doing is truly as you're promoting other people's products and in the process you're generating somewhat of a commission right. And I said you know what, I think I can do this part time while I'm working my nine to five job and you know, so because it helps me going to go into work early, and then also getting out of work somewhat early as well not getting out of five o'clock, but I'm getting out to three o'clock come home, be able to hang out with the family and then also you know, focus some time on the business. So I thought it was a great little mix that would really allow me to generate some income for my family, my family and that's what I'm doing now and I'm thankful that I got into the business I know affiliate marketing couldn't be a part of my life for a long time to come.

Dave: Well that really is a cool man. You really have Great attitude and a great spirit about yourself, man. I wonder if you were always just such a cool positive guy, or were you at one time skeptical of things like this?

Ben: I'm not really because I mean, I'm a real positive guy. So I'd see the positive light and everything. So even you know, with me being here, I do, I am a delivery supervisor for Coca Cola, I lead a group of 35 individuals on a daily basis. So I do have to stand up in front of a group and lead these individuals to be successful. So this in a sense, with affiliate marketing, kind of meshing that with what I do in my daily life, being a leader, and being able to, you know, speak with people, and actually help change their lives in the process, and get them to understand that Guess what, I'm just an ordinary guy to do just just what I'm doing and duplicate and do it even better than me. And so if I can inspire you, and empower you to, hopefully help your family as well, with some additional income, at the same time, that's what I'm going to do. So it's, I've always kind of been very positive. And I really take that back to my dad, my dad, you know, really instilled that in me when I was younger. And as I was growing into being an adult, and even to this day, as well, so I, I really thank him for a lot of the things that he brought me up to be and where I am now as an adult.

Dave: That's cool, man. That's cool. Yeah, I could say the same about my dad, not particularly that he's Mr. Positive, but, but he certainly has given me a lot, a lot of great qualities that I cherish as your pop is still around. No, you definitely must. Nice, man. That's great. Good for you. Good for you. Me too. As a matter of fact, my dad just took my kids to Busch Gardens today. As he was leaving, pulling away, said, wish me luck.

Ben: My wife will have to go to the store, my wife leaves to go get her hair done or something. I said, wish me luck. Because I have a six year old and a three year old and I love them to death. But you know, little kids, they like to bounce off the walls and test your patience, right?

Dave: Yes, they do. They'll make a very impatient man. I am very patient. So Wow. That's, that's, that's interesting. So where are you at? In terms of, of, you know, some people who work for big corporations are hesitant to come online and start to build these profiles and accounts and stuff. And where do you stand with that man? And because I'm asking you that question for others who are in a similar situation who are afraid of their boss seeing it? Or the company says or I don't know, there's all kinds of differences they've never done before. Maybe they've, I know, a lot of people who have corporate jobs who don't even have social media. So what went through your head? What were some of the things that you did? How did you make your decisions? And is there any advice that you could give to others who also are working not just nine to five, but have day jobs with others with big corporations That are clearly, you know, I mean, I'm not saying you're just a number, but but there's, there's 1000’s of employees, and you may not have as much of a, you know, a direct line to a big decision maker, like if you work for kind of a smaller company, and in things were a bit more tight knit. So what, what, has there been any issues with you? Or any hesitancy? Or were you just kind of full throttle and didn't see any, any issues with it?

Ben: Not at all, I didn't really see any issues with it whatsoever. I'm just an ordinary guy. Yeah, I work for a big company. And I'm in that type of leadership level where I have to, you know, kind of lead by example. Most definitely. But you know, I've, I've set myself up to have a side business from home as an affiliate marketer on the online space. And yes, it's pretty much out there for anybody in the world to see. It's not private whatsoever. But I'm doing something positive, I'm able to generate some income from my family, but I'm doing something positive. That's really, you know, I'm out there to help people and inspire people. And that's what I do at work. So I'm doing it now in two different ways at work and online. And if my boss wanted to come sit me down and say, You know what, I noticed, it was brought to my attention that you actually have a TikTok or Facebook or even a YouTube, I have all three. And what are you doing there? Why are you exposing yourself and I would, you know, I wouldn't let them know why. You know, I'm an inspiring guy. I like to help people. I like talking to people. I like to see the positive in people. And that's what I've tried to do with 1000s of people around the world, not just people within this building. And that's what helped. That's what kind of gets me going every single day and and Because especially with what we're going through right now, with the pandemic, you know, there's a lot of hurt and bad that's brought to the world, but there's a lot of positive that it's also brought to. And it's really helped people to really see the brighter lightest, you know, in life and see the light at the end of the tunnel that it is. It just doesn't stop here, there's more for you. And if I can really help conversing with anybody, like when I get when I speak with people through messenger or via speak with people through dm on tik tok, or, or whatever platform it is, that's my main focus before I even start talking about affiliate marketing. You know, I really tried to see where they're at in life and see what struggles or what goals they may have and see how they can, you know, intertwine affiliate marketing with what's going on in their daily life and see what I can do to help. Yeah, more of like, you know, motivational coach, in a sense. 

Dave: Yeah. No, I love it. I just, you know, there's a lot of people I think, who, you know, think that, well, I'm locked into this job, and I can't do anything else. Or I'm just afraid to lose my job, you know. Yet. There's nothing that I don't see that we're doing anything wrong. That's not what I'm insinuating. I'm just, I think that for so many people who have day jobs in regular jobs, they, they it may be, they might even feel like they're cheating. You know, I mean, like, cheating on their job. I do acid Dallas. And I think, I think there's part of, I think there's part of a limiting belief, a systematic or systemic, I guess, the kind of limiting belief that that you're the company that you work for owns you, right? In your, you're kind of that you have no more personal freedoms to kind of explore other passions or businesses. And I'm not saying that that's in writing anywhere. In some cases, it is right. In some cases, companies have contracts and so forth. But if I would have never ventured out in the afternoons and evenings, dinner, particularly more evenings, and early mornings, I wasn't, wasn't really still not an early morning guy. But back 10 years ago, when I was working construction with my dad, and days off, where we didn't have any jobs or whatever, if I was hunched over a computer, figuring out how to navigate in and build a business and, and do affiliate marketing and all the things that many of us are learning now or re learning because there's always something new to learn. I wouldn't be here either. You know, I think I think there is a big, I think, I think there's a big bridge that we all have to build between if we eventually want to do something like this full time, or if we want it to last, there's a bridge that we have to build between what we're doing during the day, our day job and whatever our businesses and and it's not about just quitting right away. Right. And it may not ever be about quitting that job, but it's about finding the balance between doing that and then saying, Okay, I'm done with that job. Now I'm gonna go work on what I want to work on with the rest of the personal time that I have with me in balancing those two. In being okay with doing those two things at the same time, I think is a real, I think it's the quicker somebody can can accept that and learn to do that I think the better that they're going to do, and not be in a rush to quit, and not feel ashamed to have a day job, right? Not not be like, Oh, I got to be full time or have all of these silly limiting beliefs that we all kind of tell ourselves. So what is ultimately your goal? Are you looking to eventually go full time? Or are you just looking to stay working, where you're at, and then also do affiliate marketing, and do them in, you know, in parallel with each other?

Ben: But my goal is to do this full time. But in time, I'm willing to be patient and willing to follow the process, because I know it's a journey. I've only been doing this since October 2012. We knew this. And I know it's not a get rich scheme. And I know I'm not going to be making thousands of dollars tomorrow. It's a process I'm continuing to learn every single day. I work on my business seven days a week. I'm a weekend warrior, because I'm passionate about what I do. And when I get home and I'm hanging out with my family, I need to work on my business. I am so excited to do this. I wake up every single day thinking about my business before I even go to work. So I know this is going to be a long term thing for me. I do want it to be a full time gig. But like I said, I still have a family to provide for. I have two wonderful kids. I have a wonderful wife. I live in California where it is very expensive to live. I have a mortgage, the whole nine yards So I do have my lifeline to help. Yeah, but what's what's so beautiful about this is that I've been able to, you know, establish an online business to help with all the little extras to help with, you know, going to San Diego on vacation, you know what I mean, just help with all that little extra stuff, you know. My son graduates kindergarten next week, so he's going to be going into first grade, so we're going to be doing a party for him. So it allows me to kind of pay for stuff like that. So, you know, that's where, when I speak with people, I let them know, my real life, you know, I'm a parent, just like you, I have a wife. I'm just like you. You can do this, but you don't have the time to do it, you do have the time, you just have to find the time. And if it's important to you, you can give up those one to two to three hours each day. Or if you're going to spend more time on it, you'll be able to find the entity and have to necessarily be all at once. It can be sporadic, you could block out your time to really be effective.

Dave: Time management is important, right? I mean, you know, especially if you're like you and have a family like me, I mean, man, you either get you either get good at time management, if you have a family and, and a job or you suffer, basically, this is always going to be the first one to go, right. So here's something to think about, right? Because if you're married or whatever, and you've got kids, and you've got a day job, and you're not, you're not managing your time, well, your spouse is not and you're not going to be your business is going to be the first thing to go. Right. So it's like either get good at something, if that's what you want to do. And it's not even for me, I know for a lot of us and Ben, you just hit on this, which it's like I want to provide for my family, I want to have some extra cash and stuff like that. But you know, I also want to just have my own thing. Right? Like, especially in this chapter of our lives, and for many of you have spent a lifetime raising kids and taking care of everybody else. Like for me, I just want to do what I want to do. I want to do this, what I want to do this time I started doing this, I love doing this, like I love doing it, why get up here every morning and talk about it and build the person that writes all my own copy and films, all my own videos and all this kind of shit. Because I'm not like, oh god, I can't wait to outsource all this stuff and go sit on a beach somewhere. It's like, I love to do this. And I think, for me, I had to get good at time management, I didn't have to stop my business, I didn't have to get rid of my business. Because my business kind of was, it's always kind of been my hobby. You know what I mean? Like, I've not really been, like, I like to go on walks. And I don't know, like I like to. I'm into watches and stuff right now. And kind of like I've had a few hobbies over time. But it's always just been my business bed. That's been what I'm interested in, like, in my off time I watch videos, and I listen to stuff. And I'm just fascinated by it. Like, I'll work if I can work, you know. And I think that, then you bring up the point about time management and learning how to balance things. And if we don't get good at that we're not we can't get rid of the kids, man, we can't get rid of the day job because that's what's paying the bills. Our business is what goes on yet again, we get back in this place, to where we don't have something for ourselves to channel our passions and our emotions, in that we get that personal feeling of payoff and reward. What comes up for you as I say that manner? Can you relate to that? And is that something that was definitely due to

What comes to my mind? 

Ben: It's really a mindset. Because if you can have the most positive mindset, you can do many things in your life, specifically working on a business aside from just your nine to five and you live a busy life with your kids and your wife. You know, guys, I don't even get three, four hours of sleep a day. You know, I'm up at two o'clock in the morning, I'm at the opposite three to open up, I open up the building for my team, get out and go to bed till 10, 10:30 at night. You know, so we go to bed late or the kids go to bed early. I'm working on my business and my time as well. So I suffer that sleep to work on my business. 

Dave: So you're in grind mode right down to like you're in grind mode. Like I couldn't do the three four hours of sleep each night like I got it, like I gotta get at least six. Like I got to get at least six and then occasionally I'll take it on the weekend. On the weekend, I gotta get up in the week with my kids and stuff my wife and I get up both. We both get up in the morning and we get up with our you know what I mean? So my kids wake up early. Do you know what I mean? Ben: Yeah, my kids have already been groomed to sleep in till nine o'clock.

Dave: I gotta get some sleep. I've got a five year old when the sun comes up. She slapped me in debt saying wake up, go make me breakfast, or let's go outside and play right here and her dude. She's like an alarm clock, little voice and she is like, it is time for the whole house to wake up. And then Sam, I've got a six month old If you ain't leaving, he's, he got he's on this whole facade comes up thing. So I like now what if you need six hours? Those of you who are listening, what if you need six, seven hours, you got to be more on point with your time management. Like if you got a nine to five, say you got kids and you need some sleep. Like you got to look at the 24 hours that you've got in your day and say, okay, ah, go into my day job. I got 16 left. Let's say I need six hours. So eight plus 6 plus 14. Right now I have 10 hours left. What can I do with that? 10? That's a lot of hours, dude. It is. I could spend five with my family and five on my business. A lot of people say, why can't there's not a time of the day bullshit. Eight hours, I'll give you nine, I'll give you 10 hours. On the day job. Let's say you got an hour commute, you got 10. Now you have 16. Right now you got eight hours left in the day, eight hours. Like when we look at it from that perspective of raw math, there's enough time,

There is a difference. You know, you've got to sit down and draw it out. And it really maps out your time. And I'm not going to tell you I'm the best at it whatsoever. Not at all. I'm still, you know, getting better at my time management. There's days where I'm like all over the place. Because of my work, and I come home and then the kids are screaming and the wife's frustrated and she wants me to take over. I've already had a rough day at work I like, but if you have to write you have to because you know your family's importance and your kids are important, your wife's importance. They come first, your business comes second. But you know, I also try to, you know, fit in my business time sometime throughout that afternoon or sometime throughout that evening. And guess what if I don't get to it that day, you know, it'll still be there. And I'll work. Yes. Beautiful Thing About affiliate marketing, guys, because we've built systems that work for us around the clock, right? We've built our funnels, we've built out our email sequence, we built out our content that is really, you know, running for us around the clock. So if we don't get to it right now we can get to it again later.

Ben: Yeah. I think you made a good point, which is, if I don't get to it today, that doesn't mean this is a failure and I need to continue not getting to it day after day. Like, I think a lot of people that happens with a lot of people it's kind of like working out, right? It's like, it's like if I don't work out one day. Oh, I've failed. And then I turn one day into two days, two days into three and then all of a sudden I'm not working out anymore. Saying working out everybody needs to work out it's not a fitness podcast. 

Dave: Like, look I struggle with all that stuff just as much as anybody else does. Like I have to get a trainer that's waiting on me as matter of fact I'm going after this to go workout and lose some of this pregnancy weight. But you know this Corona weight, but anyways, man, you know, if you don't get to it in a day, the important thing is it comes back to it. Because consistency is so key. So let's talk a little bit about what's worked for you. So what have you learned about marketing? What are you doing that's really working right now that you could share with the listeners about the strategies? I know you're doing TikTok, Facebook, YouTube and stuff. Why are you doing all three of those? And did you start in one place? Or did you just attack all three right out of the gate?

Ben: Well, I started with TikTok like a lot of people have and then I ventured off into Facebook. I just had a regular regular Facebook, I actually had a Facebook for family. And then once I got serious with this, I kind of asked all the family, I said no, this is going to be about business. Dave: Okay, so you're dealing with family friends, completely off Facebook and said, I'm not doing Facebook for family and friends, I have an Instagram, so I can save the family for Instagram.

Dave: I like that. 

Ben: So I kept Facebook strictly business. And then I continue to grow my Facebook and then I actually maybe several months ago, I started my facebook group. So I've been able to grow that which has been great, which allows me to really, you know, give a lot of additional support to a lot of new beginners in the business. So they want to come over and help me support them. Then I got into YouTube as well because I want to start, you know, really driving YouTube for long term sustainability truly, with building content and a lot of how tos and, you know, people interested in coming subscribing to my channel. So I tackled all three, but I started with tic toc as well, specifically, but what I do is just I show up every day, I'm consistent, and I engage. That's the biggest thing. I engage with my audience. I'm trying to build my brand, but also, you know, build my brand and since we're letting people know that they can count on, so I respond to all my comments. I like a lot of people's videos, I comment on people's videos. When people comment, you know, send me DMS, I try to get in depth with it, I don't just send them a one word answer. So I really try to just engage and really try to get as much as I can out of people that sometimes are very hesitant to speak, they're very hesitant to kind of open up to you. So you have to find out, try and find tactics to do that. And that's basically what I do. You know, so it's high engagement, building those relationships.

Dave: I think people undervalue commenting on other people's stuff as well. Like if you're out there, and you're like, if you're like, I don't think people realize how much traffic they can drive to their profiles if they leave awesome comments on somebody else's like if you've got a video that's going crazy on TikTok, for example, and you believe in awesome comment, like not just Hey, awesome video like that. But I'm talking about like, you really leave a thoughtful comment, like we had. David, I forgot his name. He's been building his affiliate marketing business exclusively on Twitter. And the number one thing that he did and we don't talk about this enough with with tik tok, the number one thing that he did that grew his account was leaving intelligent, thoughtful comments, on other heavy hitter posts that were going viral and going crazy, thoughtful, like, like adding value, like, legitimately also adding value, like not just coming in and being like, oh, great video, but like actually leaving a thoughtful like, here's, here's what's worked for me on this topic, like actually leaving a thoughtful comment. So that's engaging, of course on other people's stuff. But what you're talking about is that and also engaging with every single person that leaves a comment on your videos, and you're going live, is that right?

Ben: Most definitely, I go live every single day around 7pm Pacific Standard Time. There's days where I can't go live. And of course, with no family, but I try to be consistent and show up every day to where people know I'm going to be going live at a certain time. And that's what really helps grow your tik tok channel as well, you know, the algorithm sees you go live, and if you're live for X amount of time, it kind of boosts up a little bit more. But I try to do it all with Tick Tock and really, you know, grow my audience, but also know that, you know, they know who I am, I'm not just somebody on a video trying to spit up now. I'm a real person, and they can actually reach out to me and guess what I will actually respond, you know, so that's what I try to, you know, hopefully, they're comfortable with me.

Dave: So what, what, what, what did you do to get comfortable on video to allow your authentic self to come through, to have the courage to share story and personal details. So you can bond more and be a real human being to people instead of just somebody who people feel like they, you know, can't really connect with talk us through some of overcoming your maybe you had some uncomfortability with video, and also opening up as well to use your those personal details in your content?

Ben: Well, I think it just leads back to over the years being in a leadership level, because I've been doing this but for about six years now being in a leadership level within my nine to five day job career. So it allows me to have that confidence to speak to a group of people. Now I'm talking to millions around the world, totally, totally different. But I have the confidence to stand up in a group of 40 people and lead them in a discussion or in a meeting or in a training session. So bring that over to video. And now I'm talking to a video that's right in front of me and pressing play. I'm having to, you know, get my point across and give some value added content, to where hopefully it will actually inspire and help somebody who is different. So in the beginning, don't get me wrong, I struggled, you can probably go back to my early videos, and I did horrible. And I'm sure everybody can relate to that. And because you're consistent and you keep doing it, you're going to get better. And that's just what I continue to do. But I really try just to bring out my personality, and in my videos because you gotta be you. Because you know, excuse my language, excuse my language, but people can smell bullshit, right? So if you're being fake, and if you're not being who you are in videos, they'll be able to, you know, catch up on that. So just be who you are. And just, you know, press play. That's it. That's all you have to do. That's what you got to do to start. If you start doing it and being consistent every single day, you're going to get better, you're going to get more comfortable with it, then it's gonna just be like clockwork.

So you're talking about affiliate marketing you're talking about, that's basically the niche that you're in. You're talking about making money online and developing, you know, income streams and stuff like that. 

Dave: So one of the biggest, like, fears or, or issues that people have when they first get started, as they say, Well, what do I have the right to be talking about making money online? I'm brand new, I'm just getting started. How have you dealt with that? Was that an issue for you at all, the sort of imposter syndrome? And how did you overcome it? If it was? 

Ben: Well, I just understand where I'm at in my business and my knowledge in the business. And I'm not trying to go beyond that. So when I speak to somebody, I say, I'm not the guru. I do not know everything. But guess what, if you have a question, I don't know it, I'm gonna go get you that answer. And then I'll report back to you. But in my content, I don't try to say I'm making 1015 $20,000 a month, because I'm not everybody. And I'm not trying to portray that. But I'm going to let you know that I can actually help you. You know, get your business off the ground and help you get started and give you the tools to succeed in the beginning of your business. But guess what, you're going to have to do the work, you're going to have to go out there and continue to educate yourself, and learn the way you know about the business just like how I did, you know, nobody really held my hand, I had to actually go out and ask questions and interact with people. And that's the beautiful thing about this business. And the awesome thing about your community, Dave and Legendary Marketer and the Facebook group, everybody is willing to help one another. Doesn't matter if you're making three grand a month or if you're just starting out as a beginner and know little to nothing about the business. Everybody's willing to help you out, answer your questions, help guide you along if you need to. And if you know, you need to reach out to them for some additional one on one help Guess what, they'll probably respond and help you out. And that's what really allows me to continue to enjoy this business each day because I've grown, you know, so many friends since I've been on tik tok. And since I've been a part of Philly marketing, they're all over the world, all over the world. And, you know, a lot of them are some of your top affiliates like, you know, Austin Becker, and Brian Brewer and Jonathan Montoya, you know, and Megan and Ryan, and I could just keep going on on nonsurgical Sixto, there's a lot of awesome people named Brian, a lot of awesome people that I've met, and so thankful to me. And that's where, when I'm interacting with individuals that are new to the business, I try to return that favor, because it was given to me. So I try to help guide them along, hold their hand a little bit, you know, and so they don't give up, they can build that right mindset to keep going.

Dave: And, you know, man, that attitude, and that approach is the same exact approach that is used in 12 step recovery. And, and why that's relevant is because, because that's how I got clean, was, you know, I started going to meetings and, and, you know, had somebody who had gotten clean before me, who used me, as a way both to help me but also to help them. And in the end, what we would say is, you can't keep what you have unless you give it away. And that's kind of interesting, like a paradox, right? It's like, Wait, hold on a second. Wait, we mostly most of the time, I got to keep what I have by keeping what I have to myself. But the paradox and the power of that statement is that if I give it away, simultaneously, it's like the zig ziglar saying that if you help enough people get what they want, you'll get what you want. Same point is that and I think that's the piece that helps one overcome that imposter syndrome. And helps one overcome all those limiting beliefs and kinds of negative stories that we tell ourselves when we get started like, what do I have the right or I'm brand new, or who's going to listen to me or that person so much better when they just listen to them. That was at the beginning, and I still live by this philosophy today, that if I want to continue to grow my business, my life, my income, I have to help people. Same way that if I want to stay clean, I have to do I have to help people? I have to do some sort of service. Right? I have to do some sort of service. The way I serve has evolved over time. I go in cycles, right? Sometimes I'm of service to communities, sometimes I'm of service to just addicts who are trying to get cleaned. Sometimes I'm an observer to a friend. So lately I've been really upset. Most of my family has young children. But the point is, I can't keep what I have unless I have a way, which means that somebody helped me exactly what you just said, somebody helped me get clean, somebody helped me build a business. And if I want to keep that, and if I want to grow that, then I have to find the only way to do it, not learn more. It's not, it's not any other thing, like some of us think the way for me to become successful is to find another guru to take me through another webinar to do another thing to get right. That's not the way to take what I've learned, because somebody helped me, right, that's what we try to be here at legendary help you. And then you take that and turn around and go out there and use that skill now to take your information, whether that's in the make money, online space, or whether that's in the bartending space, or whether that's in the magic space, or whether that's in the helping baby sleep, an infant stage space, and whether that's, you know, empty nest, years after the kids leave space, and whether that's diabetes, whatever it is, take it out there, and then help people. And the more people you help, the more money you're gonna make. And it starts out by just helping them for free. And that's how it actually continues, we just help them for free. Within our content, we call that chumming the waters, right, we bring them to the boat by throwing that free chunk free chunk out there in the water. And then we offer an appetizer or some bait to get them to bite to say, Oh, yeah, that's cool. Like, I like that. Right? And then we rail up in the boat, right? But then we were able to do more business with them, we're able to sell the T bone steak, then we're able to sell them, the additional sides in the so forth.

Ben: Yeah, cause you're building those valuable, long lasting relationships, a lot of times in the end, they're investing in themselves. But guess what, they're actually investing in you. Because you know, what, you've been able to help them with what you've been able to do to help change their life, maybe change their mindset a little bit on, you know, what, there's actually more out there for me, I'm not stuck in my situation, there's actually more than I could, if I just apply myself. So they're invested in themselves to get themselves going, but they're really invested in you. 

Dave: Yeah. I mean, it's definitely a trust thing. And definitely, you know, something that that's, you know, it again, once again, there's another paradox I invest in you, then then you invest in it made, right, but it's always, it's always, if we I think life teaches us been that that hold on a second and get out of this. And in business, if you want to be successful, the question you have to ask is, how can I, how can I give something for free away to as many people as possible, give first, then receive. And that's the whole idea of this thing is, is is making the investment in somebody to be willing to give away content to give away your time in a free conversation on a DM to give away your time on a live stream to give away your time on a free show like this, like I do every day, to give away time and value up front to earn somebody's trust, to earn somebody's trust and to make a relationship a bond with them. And then to ask them to click a link to enroll in a training course because I think it's the right next step for you. By believing that I can say that with conviction, right? But it always starts with me with you. All of you listening, then in your business go out and help somebody get results in advance of asking them for any money, asking them to click any links, help them get those results in advance. Because if you can help them get results in advance for free on your TikTok, Youtube, Facebook in a live if you can help them get results in advance. Before you ever ask them for anything even before you ask them to click a link. If you can help them get results in advance. Right results might mean an aha moment results might be and this is another word for value, right? I'm switching out results because a lot of times they give value. What does that mean? It really means a result. If what I'm telling you can help you to get a result. Like hey, Ben, what I learned with my wife when she was really having a lot of big feelings instead of going into pensively and, and being like, well, I'm having a bad day too. Or why do you know what else you have to unleash on me?

Right? Instead of saying that what I learned was just to ask my wife, well, honey, looks like you're overwhelmed. How can I make you feel loved and supported right now? If my channel was about relationships or marriage or whatever, that would be a way that I could give you a result in advance. Because that simple little tip, you could use that it's clear, it's simple. It's easy to understand. You can use that and get a result with it. And then if you did Use that and get a result with it, then you would be so much more likely to take my suggestion to click the link and go watch another training, or go enroll in a course. That's what I mean by giving those results and value in advance. And it looks like you fake you've picked up on that then and that's why you're having the success that you're having. So what final words would you give people who are here within our community listening to you, the sound of your voice and your story today? What, What, what Final Thoughts Would you like to leave them with?

Ben: I would say, if you're new to this business, and this is something that you want to do, you know that this can really impact your life. Go go go into it full force, really be open minded, but also just have the most positive mindset that you can, okay. Because you're going to go through times where you're going to struggle, you're not going to understand something, the information that you might be trying to learn might not be maybe your way of learning. So you might have to figure out another way of how to figure it out. But ask questions, reach out to people, if you want to reach out to me, I will answer all the questions you want. Okay, so then open mind, have the most positive mindset as possible, because this is a journey, it's a process. And this can actually be a very nice business that you can do for you and your family as an affiliate marketer on the online space. So it can be a long term thing, but just the biggest thing, mindset mindset has the opposite mindset, and it'll take you a long way.

Dave: Well, brother, we're learning from you how to do that because you've got a lot going on and you're maintaining quite an awesome positive mindset and your family is really lucky to have you as a dad and a husband and a leader. They're at your job and a part of our community, a leader in our community, man. So keep up the great work, brother. And please come back and keep us posted. And let us keep learning from your experience and your journey here, man. It's awesome to watch. It really is.

Ben: Thanks, Dave. I appreciate you having me and very thankful and glad to be a part of Legendary Marketer.

Dave: See ya buddy. Alright. Alright, my friends. There you go. You can follow Ben on YouTube at Ben Fourtner. You can follow him on tik tok at Fortner dot official, you guys noticed also, we've been flashing those links up the entire show. So that's how you can find him. Go go hit him up, follow his stuff, support them, go lift him up. That's the way that you know, again, we can get back what we put out into the world. So if we support others, we comment on people's stuff. We like their stuff. And that's one of the ways that we can all support each other's businesses, right? A lot of times we scratch our head, and it's like, well, how can we actually lift each other up? How can we support each other's businesses, fellow entrepreneurs, supporting fellow entrepreneurs, businesses, because we all know that friends and family and stuff, they're confused, and oftentimes skeptical and sometimes even negative about those of us who are trying to build businesses and do more in life, right? It's unfortunate, but it's true. So how can we support each other? Well, we can support each other by liking each other's posts and comments and videos. And sharing whatever editing and all that kind of stuff helps our friends and fellow legendary marketers in our community, we didn't do that. So don't get frustrated if some do come back to you. Just keep giving, keep serving, and eventually all of that and that you know, that value will come back to you tenfold. Certainly not going to help. You know, he's going to go in and do his job and he's probably going to come back and work a little on his business later, after he spent some time with his family. And he's going on three hours of sleep, more power to him, more than three hours of sleep and you're ahead of the game. Okay, so be Legendary. Have a fantastic day. We'll see you back here on Monday. Get that hell out of here. Peace.

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe welcome to Wake Up Legendary. I'm just going to bring this guy in you may, you may have seen his face you may know his name, AJ rants what's going on my brother, welcome to the show. 

AJ: What's going on Dave Good morning everybody.

Dave: You know you are, as they say, a return guest right not a first time caller, so this is your second time on the show the first time you talk to Matt. Now, now I have the the honor and the privilege to get to know you, this is our first time talking in, we didn't even talk for any time before so even getting to know hey how you doing a, you know, good to see, that's all happening live in front of everybody right now so kind of exciting, at least on my end. 

AJ: Yeah, I'm pretty excited. 

Dave: So are you in Oregon, are you in Seattle, or are you in Oregon. I'm in Seattle, okay you're in Seattle. Nice. Are you, are you a native?

AJ: I am a native here. I have lived all over the state, kind of, north, south, east and west but Seattle's kind of that, that home base that I always go back to.

Dave: And so that is where you did a lot of your bartending at where you were, you kind of in the city and working in bars or the same bar or whatever for basically up until either 2019 or 2020?

AJ: I started, believe it or not, there's a place called the Gorge in Washington, it's like one of the best music festivals in the country, or music venues, and I started bartending there. Because I'm like 21 years old and they're like, We need anyone who can serve beer. So it started there but yeah, once I started to get into the actual, real bartending. It was pretty much all around Seattle. I've probably worked through eight or nine different restaurants. I think just like anything, you got to move up, you know, through the tiers of your business and it started beginner level restaurants which I hate to say are out there but they're out there, and you can go into more higher tier restaurants where you start getting good pay, good customers, you know, less of the headaches, better tips, all that good jazz, right, less of the sloppy drunks and more of just the kind of people who can handle their liquor, a little bit and less of the you know the kitchen, you know, messing up your orders and things like making drinks is a small part of it. The rest of it it's like there's a lot that goes on.

Dave: So that's your pass man you did that you got online in the beginning of 2020 is that right?

AJ: Actually, yeah, a little bit so it was more like 2019. I started to get into this but I wasn't doing affiliate marketing, I wasn't doing, I guess, legitimate business type stuff, I was just trying any way to make money online so I went down all those get rich quick rabbit holes that were out there so that was a tough year, I'll be honest, that was a tough, tough starting point. And what happened after that, pretty much at the beginning of 2020, I decided that maybe this just wasn't gonna work for me. So I started job hunting and looking for jobs, and I ended up actually getting one job almost lined up like they were completely working your butt off, you've been trying to learn this marketing thing. We have kind of a beginning position for you down the street. They were in the travel luggage industry, seemed like a really cool company. I'm like okay cool, and they're like, we're not ready for like a month for you to come on board, so I'm like cool I'm going to go on vacation, and then come back. And, well, I went on vacation. At the end of February, early March, and came back to a pandemic and they were like yeah that job's not around anymore. And I'm like, oh, so I started looking at bartending jobs, and then the restaurant industry got hit hard. So here it was at rock bottom, like, holy crap, I have no money saved up now. I've spent this whole year trying to do something, and had to get real serious real fast. And I just like, I'm like you know what, I've been seeing people start affiliate marketing businesses takes time to build those foundations, and that scared me the time part at this point because things were kind of at a crucial point. But I just said, Forget it, let's do it. And I've been through the 15 day challenge before so it was just part of my interest, but I just wasn't sure if I was committed on that time yet, and went back through it got on TikTok, and we're heavy on that for three months and I guess the rest is history from there.

Dave: So you started. Are you kind of full time doing the cocktail cards now I want to talk about that in a second but, but, AJ has created a personal his own branded cocktail cards. I guess it's a game, is that right.

AJ: it's a, it's kind of like instructional flashcards

Dave: Okay, yeah, so good. Well, on how to make drinks and stuff? 

AJ: Exactly. Yeah. 

Dave: I got it. So that's something that you did. In mid, 2020 is that right after you had been going hard on TikTok doing affiliate marketing exclusively for, what about six months or so you then ventured into saying hey, How can I take this knowledge and you had a bit more confidence and so forth, and you created your own physical product and that's gone crazy is that right.

AJ: Yeah, exactly. Affiliate marketing was my full focus for at least three to five months. That's, That's all I was working on, and then growing on tick tock, I mean when you guys actually start grinding on social media and putting the hard work out there. People tend to notice, and they'll see you, and I did have one guy kind of reach out to me who was a, he's a pretty big Amazon seller, And he was seeing the hustle and he was like, I really think you could do really well if you did something within your knowledge, something you were passionate about and do that type of marketing. And for me, I guess, since the year before that I couldn't find a job or anything I was so scared to rely on one single income again. I'm like let's do it like, let's get as many streams of revenue rockin and rollin ‘here so. And then, that was a long process. That was like a year for cocktail cars to come to market with zero money coming in so that was more of a passion product thing while affiliate marketing was still the full time.

Dave: But now, it has your cocktail card side of the business in it. I mean, your TikTok and YouTube channel cocktail cards are bigger than your personally branded marketing channels, has that become a bigger source of income for you now or is affiliate marketing a larger stream of income for you?

AJ: Affiliate marketing is still 100% of my income. And the reason why is because the cocktail cards, the marketing, I'm telling you guys tick tock, oh my gosh, the kidding on cocktail cards are so crazy, I keep selling out of my product within hours. And my number one issue I have with cocktail cards is inventory, it's my number one problem. So, every single dollar I make I pour right back in. I do have another smaller investor in the business as well who's like he just wants me to just go all in. But it's a lot of money, it's a lot of money for production and shipping right now is really expensive. There's a lot of costs so, pretty much every penny I spent goes right back into the business.

Dave: Wow. So, affiliate marketing right now for you has not only kind of saved your ass when you were at rock bottom, as you put it, but it's also funding a passion project but what also has the promise to be potentially a pretty huge business in the future. If you can get the inventory, you know stocked up and actually sell supply the demand, but maybe there's even a chance that you get them into stores or you are acquired by some other company if you can ramp that up so I find that fascinating that affiliate marketing being such a low overhead business something that doesn't require you to constantly put money back in. Once you have the knowledge to do it initially, whether you figure it out because you're so broke you can't afford to pay attention, or whether you invest in training and get the knowledge a little bit quicker. Either way, once you have the knowledge, if you're taking advantage of all these amazing free marketing strategies that are available right now you don't really have to reinvest back into the business, it just is kind of sweat equity event, you build up these passive real estate, kind of like I like to think of like YouTube videos and some TikTok videos it's kind of like a it's like a it's like a rental property right if it really takes off and it continues to get views it's almost like passive income. You don't have to keep making that same video, you make new ones and add new streams of traffic that turn it into income. I just find that cool that affiliate marketing has funding has funded, you getting on your feet and it's also funding this other business that is really exciting may not be profitable right now, it is if you took the profits but it's got so much promise and it looks like you're really having a lot of fun doing

AJ: Yeah, I kind of think affiliate marketing is kind of like my nine to five, right, it pays the bills, and then the cocktail car business is kind of like my 401k. You know it's gonna be, it's not a long term investment that could pay off really, really big. But affiliate marketing, yeah it's the overhead, the lack of distribution, the, you know, the fact that you can get an audience of hundreds of 1000s of people with a single tick tock or YouTube video. It's incredible how much easier it is. Affiliate marketing is to earn a profit versus a physical, physical product, but they're totally,

Dave: Can I ask that question, I'm having this, like, I'm having this coming up for me right now and I just got to get it out before I forget it or I lose it. What, why are you not packaging this bartending restaurant, drink making this expert knowledge, this expertise, why are you not packaging this in an information product, versus a physical product?

AJ: I am. So the whole goal is to get this on Amazon for Amazon to do all the, all the work, you know, getting the customer service, all that stuff. And then what I'm working on is a monthly, almost like a Patreon thing but it's going to be an information course. It's going to be 10 bucks a month, four times a month I jump on. We do private bartending courses with people that are on, you get specialized videos and then I'm also going to hire bartenders from around the world to come in and also train in specialized videos as well. And it's pretty low cost for something like that. I'm going to have want to set up a feature where the viewers can tip the bartender, right so I can get people, I don't have to pay them 1000 bucks to do a video they can jump in for 100 bucks and make an additional $200 or 3$00 tips that will help bartenders around the world right now. And then at 10 bucks a month, or maybe higher we can scale to whatever price by the end of the year to get a thousand people in this course. So that's an additional $10,000 of revenue coming into the business. And all I gotta do is just show up a couple times a month.

Dave: Because ultimately when we say we're doing affiliate marketing, there's different ways that you can do affiliate marketing, Just in case you guys are new and affiliate marketing is not just selling information products or courses I mean affiliate marketing can be I'm an affiliate for any product on Amazon. Amazon has an affiliate program you guys could be an affiliate for a Jays cocktail card. Unfortunately he doesn't have enough cards for even him to sell so probably you're not going to make much money as an affiliate for his cards, or get your stocks up that maybe you could get some, some, you know your your inventory of you could get some affiliates but Amazon will does have an affiliate program, and that would be an example of being an affiliate selling a physical product. We teach basically selling information here at legendary. And the reason about that packaging your information is because when you do information, in to, I mean I, you could easily do create an E, like a, like a course to where for, You know 10 bucks or 30 bucks or whatever you wanted to charge on the front end just for that front end product you would send an email every day with a recipe basically a card like you have, and you wouldn't even have to have a membership site. You just literally once they bought you put them on an email autoresponder, and they just automatically get an email every day with the recipe, you could link to a video if you wanted of you making the drink, but in that video could be on a private Wistia or a private YouTube right you can hide or make certain videos on YouTube, private, and you wouldn't even have to set up a membership site you just would literally every day for 30 days and you could just have a brief video at the beginning that just shows them how to create a folder in Gmail so they could save all of them in a folder and print them out if they want to if they wanted that right so you got my juices flowing now because what the challenge that you're running into although I think that it's probably the path that you're on. I don't want to get in the way of it and I love when people, Blaze their own trail. But the thing that concerns me so much about physical products in your experience in this right now is the is the, the, exactly what you're going through, you got to buy inventory you get investors involved, all of this stuff, where there are people who are telling you, dude I'll buy your shit right now, I'll buy what you're selling, I want what you're selling your channels are taking off. And if you had something that was say, you know, $1 a day. Right, so each day for $1 I'm going to send you a, you know, a drink recipe. And for that $1 that you spend on that recipe that's going to probably be worth six figures multiple six figures who knows you in the future it's but it's one, somebody give you 30 of those, and then once they come on, they buy that you invite them onto a webinar where then four on that webinar, you pitch them your coaching for 100 bucks a month, or a one, two, or $1,000 a year or something like that, your high ticket comes into play if they want that more personalized hey if you want to know more than just how to drink, how to make drinks if you want to know how to how to upsell customers at the bar if you want to know how to start these, these know if you want to know my, my presentation, tricks or approaches, whatever value you could add all your knowledge and experience that makes you bad asset what you do and give you know how to choose the right bars and restaurants to work at which can mean the difference between, you know, making making 50,000 a year or 150,000 a year would that be worth you investing $1,000 For to work with me personally for a year, how to take your, how to also take your drink, making in create a content channel like I've done and take advantage of platforms like tick tock and so forth, to where you can become build a reputation to where people travel from different cities to come in. See you, personally, how to also build a reputation fame and a brand on social media so people invite you out to private parties to where you can generate 1000s of dollars for me just being present, take in example salt Bay, started out with Joe content, and now has scaled his simple little branding content, dripping salt on stakes, too.

I mean he's working on several I know he's got at least two or three locations Dubai, New York, Miami, he's got a multi million dollar empire that started out with a social media channel this is what's possible. Would that be worth $1,000 a year too. So, AJ I'm ranting. What's coming up for you. Are these new things that are, you know I mean information selling guys so these are why I'm, I'm, I'm, kind of, you know why this is bubbling up for me but anyways what's coming up for you as I'm going through some of this stuff?

AJ: Yeah, it's funny, I think there's a lot of similarities in what I've learned over the last year and what you're saying is, the more digital you can go the easier it is, the easier it is to sell there's less limitations so that's why I want to get into figuring out digital things to sell within this business. I've also made quite a bit of money in this business through affiliate marketing to, like, when people go to Amazon to buy Cocteau cards, they're clicking my affiliate link, and I get damn near like probably a quarter of whatever I made through the sales, I'm getting through affiliate commissions as well, when they purchase other things and, And going into it all that so I love those those are more ideas because I'm always trying to brainstorm how can I go digital, how can I go digital, but still be around the Octocat like the box is sexy, the box is offline the boxes, it's always gonna be available and, you know, I want it to be in stores and stuff like that. But the real money could be in the digital background. And I think that's where a lot of businesses lack the knowledge, and it also goes to show how awesome if you learn the basics of marketing and digital marketing, how you can sell anything. Like, when, when this, when the guy first originally came to me, he's like do you do like a cocktail product I'm like are you serious, like no one's gonna care about learning how to make drink like in my brain, who has been a bartender for 10 years. They wanna have it made for them, they don’t want to go and make them. But I was proven wrong.

Dave: So, so there's a magician named Julian something and he's a young guy, he's got kind of a little, like, like white guy afro, like, I'm talking about he's from the, from the UK, And he has taken his magic skills that he used to just create videos, and basically just generate revenue from like YouTube, you know, like, because his videos got a lot of views and those of you who don't know, as your channels grow. Actually, Instagram just rolled it out yesterday to where they're going to start paying you for being able to run ads on your, on your ID videos, exactly like YouTube does for their content creator so these platforms, come up with all these ideas to try to get you to create content on their platform and pay you for it. Because platforms like YouTube have already proven that it works but he went from just creating content on YouTube and making money that way and doing offline shows to then he packed his information, how to do magic tricks just for the average dude, or chick right to be. It wasn't because you want to learn how to be a magician. It was because you might want some of these tricks to be the life of the party, or to have something cool to do in a social setting to get chicks or whatever, just to be a cool dude and have something do magic tricks are really cool if you can pull them off. But for you, bro. I think that if, which I'm not a drinker, but if I was a drinker, and I had a lot of social stuff around drinking and parties and entertaining and stuff at my house, I would buy your recipes and cards and any tips or tricks that you can give, because I would like to make be able to make drinks to just be able to entertain in social settings in, so I think that there's an opportunity and that's the reason why I said that, that because your channels are exploding and your stuff is, is going kind of bonkers right now. I think the market, if I was to guess, is not just bartenders, it's also regular dudes and chicks maybe, but I'm just speaking for dudes who want to who would want to know how to have 30 drink recipes as well as a tutorial video to show me how to make that drain, so I could just be cooler at my little parties that I had, you know what I mean. 

AJ: Yeah, and it's been, it's been really shocking. I looked at the analytics and we made this thing to be as masculine as possible right, I'm thinking dudes with old fashioned Manhattan's if girls by great that'll be an added bonus, it's like, 80% women buying. 

Dave: Woe are you serious? 

AJ: They want it for themselves. They think it looks really, really beautiful, but it's the perfect gift for the husband, the dad, and the brother's 21 year old son. Yeah, I'm like, wow, that was not at all what I thought was gonna happen. Yeah, yeah, it's been, it's, it's been incredible and I've been, I've been lucky at IndieGogo. It's like a Kickstarter platform where you can be on there as long as you want, because they take the fees they don't care, they're like I'm going off my platform. Indiegogo is just like Kickstarter, you're trying to do a crowdfunding thing to try to build, to buy more inventory.Yeah, so it worked out really, it worked out really well. We actually just crossed $100,000 in sales. This week alone.

Dave: How long has it taken you to raise that 100,000? 

AJ: About six months.

Dave: And have you done that all from your audience has that, or has Indiegogo kind of promoted that?

AJ: Indiegogo has provided 4% of the sales.

Dave: So most of the sales are also coming from the channels that you've built, for example your cocktail cards, TikTok channel to where you're sending people over there telling them what's going on I got these cards, I need help, but also if you invest, you're going to get the product, because that's how it works right?

AJ: So I would say probably 80 to 85% of the sales have come from my Tiktok, and probably half of them have come from like five different TikToks I want to talk about. When we went live on Amazon, and we sold out on Amazon in two hours like it was bonkers how fast we sold out, and I'm like I don't want to lose, lose out on this momentum right now so I re set up the reopen the IndieGoGo and redirected everyone there and we ended up doing an additional about $45,000 in sales from that one single Tiktok that were on Amazon. They go to the profile, and I have a big giant thing like we sold out in two hours the pre order, and you'll get them when they're available, and people flooded, it was almost like the scarcity helped.

Dave: I think it does. I mean it's definitely a proven strategy when you create something that is, is scarce, when you have urgency there when, you know, There's limited supplies like all of those kinds of little things definitely and but most of all, they've built a relationship with you, right they five in so I'd like you to talk just briefly about how you have built such deep relationships bonds with your audience, not ever shaking a hand or giving a hug or talking to any of these people face to face, how you've come onto the scene and used the what you've learned both here legendary of course watching other people in our community and of course on Tik Tok, just being a learner and a modeler, what have you learned that has helped you to be so effective with growing audiences.

AJ: Well, I think, when I first started getting into affiliate marketing, I think one of the first things that came present to me when I started having success was the people want to buy from a person, not from a company, so I was very much a company at the beginning when I started Cocteau cards. I was rehashing old YouTube videos, I was just putting the product up there. And I think once I started having so much success with my personal account, and taking what I've learned through legendary and just doing affiliate marketing just learning about relationships. I was like what am I doing, I should try this with cocktail cards, you know like, I don't need to be the big business I don't need them to think that I'm just some, some, some corporation out there so I started doing more personal stuff, and it almost immediately took off like I went from 45 followers on my account to, like, 100,000, in less than a week. And it was all about sharing my story, which for a business I was scared to do, honestly I was scared to be like, do I want to do I want people to know my story, do I want people to know how hard it is to build this business right now, do I want people to know that, like, I need to crowdsource as I don't have money like, you know, like I'm like, Is this even a good idea to share with people. And then it just was like, Dude, how many reminders, do you need, is it worth with with affiliate marketing and now it's worked with Cocteau cards and at this point I'm like, Dude, that's how you do business nowadays, you know like, and it's been also a lot more off my shoulders as well because my audience now has this expectation and they know kind of what I'm going through, and the content, the followers are more supportive now than ever. It's wild like they seek out buyers for me, they seek out like the shank. Shark Tank guys gladly comment on my videos like they reach out to all these popular people and get them looking at my content, and you know it's wild because they, they now feel like they're on your team versus in your sales room, right, so it's like a total nightmare.

Dave: Right, they feel like they're on your team versus just being targeted, targeted lead you're just trying to sell something to Right, exactly. Yeah, so give us, can you give us a nutshell, an example of how you use your story in the cocktail cards like what was this, what was the story that you were afraid to say so we can have a bit of context and so people could get maybe an example of how they could do the same thing.

AJ: Yeah, so like I said, you know, a year ago I was, I couldn't even get a job as a bartender because money was tight, and affiliate marketing was making me money like it saved my butt. But, man, when you're paying off credit cards and doing all that type of stuff like you're, it's not like you're swimming in cash, even if, even if I was getting commissions at the time, so I have very, very little money to put into this business I was going to literally start as small as ordering 100 putting them on Amazon, sell those order 200 like very small incremental steps. And I shared with people that I couldn't find bartending work. I didn't have money to invest in this business. So I pulled out I basically got blank flashcards, started drawing on them I created a Facebook group with people that like cocktails, mostly friends and family at first, and started designing them and putting them up with my little sharpie drawn cards and getting feedback from people that would be cool to put on them, and then basically be like hey if I decided to make this a project. Would you guys be willing to invest in, like Kickstarter, and they're all like heck yeah we will let's do it so we're not Kickstarter, my goal is 1500 bucks right to be able to hire a designer to at least make the cards look cool and then I'll do more funding under that. That went really well because the YouTube channel was doing okay at that time. And so I got more than just friends and family in there, and it started to be spread a little bit more, I got five, five grand for it so I got a designer, and I could hire a manufacturer to make me a sample, and I basically I'm just sharing the story like, I don't have more money to do anything else, but here we go, I got this product and I'm pretty pumped. And that's where I, I, that's, that was the entire first story that I told. And people were like, I want that and I want it right frickin now. And when I went to Indiegogo, and in less than 24 hours. I raised an additional $22,000

Dave: Congrats on that so what they really wanted. If I was to put myself in their shoes, yeah, they wanted the cocktail cart. But really, they wanted to support you on your kind of heroic journey right, you're kind of journey from the bottom. Everybody loves a hero's story, and they love to people love to support people who are just working hard, and who they feel are just, we're not given something we're not, you know, we're not been handed a silver spoon but are just working their ass off, being real about it being humble, telling the truth about where they're coming from and even where they're at right now, and that gives people a sense of feeling like they can make a difference, right, and I think that so many people when they deal with companies feel like they have jobs feel like they don't matter, and what they say what they contribute their vote, just doesn't matter. Right. And so, if you give a person an opportunity to feel like what they do. If they take an action if they donate $1 If they vote if they can make them feel like it really is going to matter and make an impact. Then, they feel excited to do it, versus if they feel like or they're just one of millions who, and you're so big that you know you don't need their money or you, they start to get skeptical like, like you're not, you know like, like their contribution is not going to make a difference, I think that we underestimate that and especially when we come into using our personal brands to sell any product or service, which as you said works well in anything, not just in affiliate marketing guys so this is we don't we don't talk about the hero script and 10 story selling and all that because it's just something that works exclusively with affiliate marketing and selling courses or coaching, it works with everything, and you've just proven that. But I think people are really hesitant to reveal that kind of beat in the first chapter of their store. They want to wait to talk about it until they're in that third or fourth or fifth chapter and things are looking a little bit better and they're a little bit more successful right and they can. People are not going to be as supportive as they're going to buy from you for different reasons at that point. I think a lot of people really miss out on what you took the risk to do, which was to capitalize on that first chapter. I'm at the bottom and your contribution and your support or your like or your comment, even if you don't have $1 You're on that helps me, and I think we all miss out on that and so many, so many people miss out on that because we're afraid to not be the successful perfect person, and we want to wait to tell the story until we're in that fourth or fifth chapter, and you took that leap of faith and it paid off big time, am I right?

AJ: Yeah, and that's something I learned probably had to correct myself from getting into affiliate marketing in the beginning, right, we all have that imposter syndrome and it's like, who am I to talk about, especially you know something like legendary like who am I to tell people how to make money online, but I'm still learning, and I'm still trying to figure all this stuff out. And it was probably once I got on tick tock where I finally realized it's not telling people how to make money, it's sharing what I'm learning, it's sharing my journey, and, and bringing it out to them it's like hey, I'm trying to affiliate marketing for the first time and guess what I made 87 cents, and you guys don't know how pumped I am to make 87 cents. Like, I put a video out there. They went to Amazon and bought something. I got paid 87 cents for that like that's crazy. Imagine what, what I could do if I knew what the hell I was even doing like, you know so that's when things took off for the personal business, and all that was. And this this is what I try and tell people who who come to me for help is is like don't try to pretend like like you're anyone you're not like embrace, where you are because it's the most valuable thing you have is rising from the ashes right like people love that because it's more relatable. And if anyone else, especially in like the affiliate marketing niche. That's the only thing they want is something that's relatable. It's like a date and you teach me something that I can do, because I have no clue what I'm doing. If you're driving Lambos and depositing $100,000 checks that are not relatable at all, right. So, maybe for some people that's relatable because there are people out there that want to jump up to that next level but I agree with you 100% It's one of the most valuable points of any business, and I think doing it for a second time with Cocktail cards was like so much validation for me and the strategies that we're learning. And it's like, okay, to hear, like, maybe there's something to these types of strategies in this digital marketing thing because, like, how many times do I have to do this before I prove it to myself and others. And I'm not out here claiming to make a million dollars or anything. It's like, Dude, I've been able to replace my nine to five, how awesome is that, like, I don't have to go work till two in the morning every night now. Yeah, I get to set my own hours, I get to be excited to wake up on Mondays for the first time, probably in my entire life.

Dave: Yeah, it's crazy. And that's awesome. I think we also just underestimate the power and the attractiveness of just, if you're doing something, and you're just excited about it. And just put the money aside, it just, if, if we were all just to pretend that money didn't exist and none of us were doing any of this stuff for money, and just the payoff was just that you got to love what you were doing and actually be excited about life and feel like you had more of a purpose and you were making more of an impact, and you're filling your spirit more. I think we underestimate just the attractiveness of just that message for people, because, again, the money, most people if you say you're making a bunch of money they're skeptical and don't believe you anyways. So, you know, it's like, I've, yeah I just think that that just sharing and being excited energy, like, I think we underestimate just how attractive and magnetic it is just to come across somebody who's just really excited about what they do. I mean, sometimes that's the most I've had people who are not even interested in marketing dudes at all. Come in, in courses that I've, I've, I've had events that I've put on, just because they want to be in the environment of positive people who are super excited about, like life and honest about life, but really, problem solving and trying to come up in just having a positive attitude in trying to grow personally, you know, I think we underestimate that most people are surrounded by people in their life who are absolutely just doing the bare minimum, and are pessimistic about most things and skeptical about most things, and in when somebody comes across somebody like yourself who's positive who, who's, who's honest who's striving to make something out of themselves and rise up from the artists, it really is just attractive, and it's magnetic, and people just want to follow you, even if they're not interested specifically in the topic. It's so exciting to see somebody be on that journey, and get that energy. And I think a lot of us just miss out on that because we put too much emphasis on materialistic things.

AJ: Yeah. And it's kind of, kind of funny when you're, you're mentioning all that it's like I remember, I worked a million jobs, I, I have, I've only maybe slightly enjoyed bartending, it's like the only job I've ever enjoyed waking up to go do. And I used to think, why are some people so obsessed with their jobs, why do they wake up and they're just like, they want to go do what they're doing. Like it never even clicked to me once. Why would anyone be pumped to go to work and then to be where we're at now? Like you said, You learn the skills you can apply and do things you're passionate about. And it's like, I keep waking up earlier and earlier and earlier, not out of fear, not out of like panic, but out of excitement, like, I want to go check on the business I want to go see what I can do today I want to go, think of new content I can put up today like it's, it's finally fun to wake up and go to work, and the best part about all of it as well, is the second I'm done, like the second I'm like, I need a break. I can just go take a break. Like, Whenever I want for as long as I want, I can go Golf I can go to Mexico for the week and do whatever I want, right, and the business is still going to turn, as long as I come back to it, and it's like my mental health, like you said money is one thing, and I don't even really like the money's not even hasn't even been that much of a reward, I mean it's nice not stressing over bills, but it's got to be more the mental health of everything, waking up and dreading getting out of bed, versus waking up. Can't wait to get you meant. Your life is crazy.

Dave: It's a huge man, it's huge. I think a lot of us just kind of don't even realize how stressful some of the things that we do, whether it be the jobs that we have or the people that were around or the things that we're consuming sport, and how much of a toll that takes on our mental health and just kind of deteriorates. So it's not, you know it's it's that stuff is important and I put just as much of an emphasis on that here within our internal team at legendary and try to talk about that. I'm glad you mentioned that. So if somebody was on a checkout page to go through the challenge in, in get involved in our community and were skeptical or at the bottom and feeling like, Hey, I don't know if I can make this happen, what would you say to that person

if they're on the edge, and they're not quite sure?

AJ: I always leave an open invite for anyone to contact me. So that's kind of how I really started in this whole thing. You go to my profile and say, go check or chat with me one on one, and I answered all messages 100% of them. And in chat with them and figure out if they're not going to force someone to do something they don't want to do, I just think that's going to be counterproductive, maybe we can figure something out, but if they're looking for a way to acquire new skills and new abilities to market and be universal, I mean it could literally eliminate marketing now has given me like I have companies like big companies reaching out to me to join their marketing teams like, you can even get a good job, if that's your goal like it's you're learning a skill set that's so coveted that if you can go through for seven bucks and invest a few months of your time, you can go in any direction you want. And I think $7 is a low risk, especially healing seven but I mean, the cost of running a business, especially a physical products business I'm like seven bucks that's like, it's like flipping a penny in the air, you know, but simple acts of low risk, learn a skill. And I think what's even more important is going out there and starting a TikTok or a YouTube or a Facebook group, learn marketing learn how to put your emotions, your story and explain products to people where your grandma could understand, right, like these are all skills that you can apply anywhere in your life whether it's relationships, whether it's going to get a better job. Starting your own business. There's a lot to gain. Very, very little to risk, and that's one thing I do love about affiliate marketing in particular, overall other businesses is, you know, if, if I go all out and I buy high end software and I do all that stuff, my monthly expenses are 150 bucks a month like that is stupid. And it's so low risk like I can figure I can go mow lawns one day a month, and pay for that like, that's not a high risk thing. And, but the thing that you can gain from it is. It's incredible. It's incredible. So I think when you weigh the pros and cons, it's like what do you want to accomplish, and is it worth that little risk, you know, and time has value if you have a newborn child, for instance, do all these things it's like time is so valuable. And okay. Come back to me in a couple months when I won't have a little bit more time. And then let's take that risk a little bit because you're not you got another mouth to feed it's worth taking that risk where you can bring an additional source of revenue.

Dave: Well, but you’re talking about a year later, I mean, there was a time to where your back was against the wall and you and you now you got a little bit more breathing room, but it didn't go back what I think is really cool is if you want, if you if you if you've got to quit. If you've got to do it, and you're willing to apply and learn, and figure things out, not just expect that they're going to be, if you buy a training course, go through it right through it if you get into our Blueprints, go through it show up. If you have questions you're confused about, show up to our Thursday blueprint coaching calls, ask questions, ask clear questions. Right. Ask clear questions. The quality of your questions is going to be dependent upon the quality of your answers, not everybody's gonna understand everything right away. Don't. I mean some people go to college for four and six years to get jobs. This is a training program. If you bought everything that we had sent for our Blueprints, you could go, you could learn everything in 30 days, you know, don't expect to be an expert after 30 days, you can apply that information and then continue to have questions and learn. But if you're willing to do that, then you can achieve a lot and a little bit of time. It's not a guarantee of income, it's not a guarantee that your journey is gonna look like ages. I just, I just find it really inspiring. And really, I find, I find it really an excuse, and it limits, it just annihilating. When I see a story like yours of somebody whose back was against the wall and you literally correct remember pandemic broke, no jobs, remember that. Life's a little bit different for you but remember that. And you had your back against the wall, dude. You went to work, and you made it happen. And that's what's possible. And that's the takeaway for me: all this other cool shit you're doing now is awesome. And I'm so stoked for you that you're able to train, use these transferable skills as you were just mentioning to you know to get into cocktail cards and teaching and training and adding value but man, your back was against the wall, and you made it happen. And, and you did it relatively quickly compared to, say, other paths out there. Other schooling and so forth. And that man, then that is really, really inspirational ha man and I hope that you're able to take a moment to smell the roses. Amongst all your chaos and success nowadays to just really remember and give yourself a pat on the back of how awesome of a job you've done to get to where you're at, man. Yeah, it's

amazing when your backs against the wall, where you're capable of figuring out how clear your mind can get on a goal, because there's no other path, there's no, I'll do this later, there's no feeling like it. There's no excuses. It's only forward. 

AJ: So, it's amazing. And a lot of a lot of what we do a lot of building wealth, building a business, learning a skill a lot of what we do. It's just creating habits over anything else, it's, I'm going to do this before I go have dinner I'm going to finish, I'm going to come, I'm going to commit to three TikToks a day I'm going right, it's all forming habits, and that is something you have to do when your back is against the wall, there is no cheating, there's no shortcuts, and you go through it and then you realize, holy crap, this has been waiting for me the whole time, like, what have I been doing, you know.

Dave: Well, Brother, keep up the fantastic work man, and, and, you know if there's anything I can do to help you out please let me know and I hope you'll come back. Maybe we can get you to come back for a third time in a few months, just give us another update on how things are going. 

AJ: Sounds great. Love to be back. 

Dave: Alright AJ, take care of my brother, keep up the good work. Stay Legendary my brother and I'll talk to you soon. 

AJ: Thanks guys. 

Dave: Alright guys, you guys can follow him as I've put it up here a couple of times at cocktail cards on TikTok, as well @aj.rantz, he's a really really cool dude fun content, awesome human being and somebody who has, I think, really, kind of, it is quite an inspiration about what's possible of not an overnight success. But, as you heard his story, he's an overnight success that's been in the making for a few years. But how quickly things can change how quickly your life can change how quickly your, your, Your, your mental health can change. I love that it's not always about money. Money is great money does money does money does equal happiness in some respects, if you can gain some more mental health, right, from it less stress, not having to go to an environment that you hate. Right, so go follow AJ and I'm thrilled about the conversation and love to hear about his journey, and you guys make sure you never miss an episode because every single day of the week, we're here, you can text WUL to 813-296-8553 And we'll send a little text reminder in the morning, get the hell outta here go do something with your day. Have a fantastic day and we'll see you back here tomorrow. Peace.

Matt: Hey there everybody welcome in. Happy Wednesday, June 2 And my name is Matt welcome in, if you are newer to our community or first time on. Here's what I want you to do I want you to leave us a comment letting us know where you're tuning in from and give me a little thumbs up if my audio is coming through okay we were having some technical difficulties earlier this morning but I think we got themselves, so I think we're good to go. But, you know, it's the internet you never know. Hey, if you're newer, if you're, you know, popping up for the first time or whatever. We actually have a text message service that alerts you that we are going live, so let me pull this open real quick, you can text this number on your screen. And I actually just got my text message right here you can see it right there. Okay, so you can get just, it's a short little text message we don't spam you we don't try to sell you stuff in the text messages, okay we don't do any of that stuff. So, you just text in 813-296-8553 There's 1000s and 1000s of people who get this text message every morning. And yeah, so good morning everybody, Michael from Chicago, what's going on, Jason. Andre snow all advisors are not on the show they're typically working away, you know, Cody Paul Tammy what's going on Brian, Good to see you just got my just got the text Okay awesome Laurie, Harris fire. Okay, Angela. All right, awesome. Cool. Well, good to see you on here and we've got an awesome guest today, so if you're unfamiliar with our show. We do this every single day at 10am Eastern. I look a little bit tired this morning, because I'm on the West Coast, and it's 7am here so I woke up at 6am. Scroll through some financial stuff, looked on Instagram for a little bit, and then here I am, I got my coffee brew and I've already got a load of laundry and for the day so like, Hey, I don't know what you're up to, but if you haven't got that far in your day you're a little bit behind, but, and yeah so it's 7am on west coast but I'm here every Wednesday so Dave host Monday Tuesday Thursday Friday I host Wednesday I'm the CMO here at Legendary I handle a lot of the affiliate stuff a lot of product development, a lot of education just kind of all the different stuff I've been in this industry for about 10 years, so has our guest today, and his name is Shane, we're gonna bring him in, in just a second, every single day, on these Wake Up Legendary shows, we'll bring on somebody who's either New to our community or been around for a while and has found success with our training or found success with digital marketing or affiliate marketing in some capacity and we became aware and wanted to bring his story or testimonial to light, and just let him share a little bit about what he's got going on, what he's excited about what's working and it's typically a pretty inspirational motivational message. So, enough for me. Anyway, Shane man, how are you? 

Shane: Good, I'm doing well 

Matt: We had a little before we brought you out to the show for everybody who's here we had a little echo going on, it sounds much better now. So I think we're great. 

Shane: Yeah, I think I'm gonna have to return that computer. 

Matt: Okay so you're up in the Northeast. We are excited to have you on. Thank you for taking the time to come on, you know, it's, it's not like we're paying people or compensating people with money to come on in and say hey Legendary’s awesome it's just kind of like, you know, Hey, you want to volunteer a little time and come on and hang out. So thanks, and can you just for everybody who's here, give us a little bit of background on you. I know I read some baseball stuff so we do a little questionnaire. I don't do too much reading on those but I read through yours and loved the story of your, of your baseball walk on, I'm a big sports guy so it's like, I kind of nerd it out on that. But just walk us through like, Where'd you grow up, you know what was interesting to you, tell us a little about the story because I think it sets up sort of your resilience and sort of your attitude towards business.

Shane: Yeah, so I grew up in Connecticut, and baseball obsessed, so I played baseball my whole life, my whole dream was to be a baseball player, that was it, that's all I was going to do. And so when I went through high school, you know I played varsity as a freshman. All State as a senior, but then when schools were recruiting me people were like oh we are way too small to go to division one, you'll never make a division one powerhouse program. And when somebody says you can't do something to me, is the time where I'm like FSU, I'm going. So, I had a bunch of offers at two schools the three schools and some lower level D one schools but there was one school in particular I wanted to go to, and it was Seton Hall University they were a powerhouse in baseball in the northeast and two years before that mo Vaughn John balanced and Craig Biggio all those guys had gone there so that's where I wanted to go and, and I talked to the coach and he said yeah yeah come on in. Come on in, you know, we don't have any scholarships for you. But you know short you look, you look pretty good as a shortstop so when I got in there and literally the first day I walked in the campus and we got into the practice field and there were 14 Other recruited shortstops, and I was the only walk on and there was one with a scholarship and I was like, Oh my God. And of course, you know, at 140 pounds out of high school I'm like all these people are right there I'm never going to make this, but I didn't give you know, the thing about. I barely made the team. I was like the last one cut. I actually made it as a walk on the next. I never suited up. I never played my freshman year, and I was, I was going to quit, I was going to be like you know what they were all right, I'm going to go back home with a tail between my legs and and find another small school, and my mother actually said to me, what, like what is wrong with you that's not who you are, so she took me to a trip to Cooperstown, to see the Baseball Hall of Fame, and like you know what she's writing like none of these guys just gave up. Every guy that's in this Baseball Hall of Fame, put in the time and after yeah they had talent but at the same time, they worked their butts off so I went back that summer, and I bought up, I threw a football my arm strength got better and when I got back to school. The third baseman that they had was like old world third baseman they brought in, he was a year older than me but he just academically couldn't hack it so I decided to move over to third base, and they put me in on our first trip down to North Carolina just to shake him up, just to make, like, Oh, you're going to lose your spot, and I ended up, I ended up, I think was like eight for 10 in the first three games when right from that point on I never relinquished third base. And so I was the first ever to walk on that was named Captain my senior year. So, and I told my parents that no matter what I'm going to graduate in four years, and I hit upon him with 17 other freshmen, I was the only one that graduated in four years. So, to me getting to get education was important but, by the end of my sophomore year I had a full ride. So it was, you know, all that hard work all those times, those guys went out drinking and partying, I was at the gym, and I was at the batting cage for hours and hours and he used to have to kick me out in the gym so when I left college, and, you know, played, you know, they asked me to play a little pro ball and I blown out my arm. When I started to get into marketing like marketing I decided that's where I wanted to be, I took that same work ethic, and applied it to my business and so I started in New York City and I was commuting in from Connecticut, and people would say you're nuts. Why are you doing that? That's a, you know, two and a half hour commute one way, on a train. I said because I, I have, I want to be some, like I want to, these are the steps I want to get to. And so slowly climbed the ladder and fell for a team of VP of Marketing, VP and CMO, and so you know I reached the top of the marketing food chain, because I put in the hard work that other people weren't willing to do, and thought I was crazy for doing so. That's kind of how you know I was always, I was always built to like to prove everyone wrong and to tell people like he would you say I can't do that. Yeah. So, and that's really marketing people, rat race, and I was paying affiliates, 1000s of dollars to promote my product. Every time I cut them a check like I cut this guy a $30,000 check for one week of work. I'm thinking to myself, what, what am I, like, I could do that like what am I doing, like I'm putting my check I should be getting that check, I know. So, and then people were like, well you're nuts, affiliate marketing, it's a scam. You'll never make any money on it. I'm like no. Okay. All right here we go, here we go again so I always have to have that challenge. People tell me I can't do something so then I work out much harder to make mistakes.

Matt: Yeah, totally, totally and I, it's just funny because the closest mentor that I had to myself when I was getting started about 2012 I remember him saying, you know, I remember him kind of giving this testimonial or something where he was explaining, basically, you know, I did it, I had a $60,000 month or something right in affiliate commissions or something and I was like holy, like I, my brain wrapped around that. And, and, and he was, you know, he's like, some people think this happens by luck, or by chance or something but he's like, you remember the NBA playoffs last week. All my buddies were, you know, six beers deep by the time the fourth quarter came he was buried in my basement working. And I showed up for the last three minutes to see the buzzer beater ending, and that's how my life has been for the last three years, but that's what you don't see is that, like, there's a level of like discomfort and uncomfortability and wanting things to change or even just maybe it's not even that, it's just I want to accomplish it right so for you, it's like, I got people I need to prove wrong like I got a little checklist. I'm gonna make this happen no matter what, which is, which is really cool, 

Shane: And to build on what you said like, people think it comes easy right because they only see the success part of it, they didn't see the struggle, the first year in college where I didn't even shoot up, and I thought I was done, and my parents are paying for this college and I'm like, I'm not gonna be able to afford to come back here, but they didn't see like the next year with my hands were bloody from them, you know everybody else going out drinking, but I'm in the batting cage like I'm getting less be like trying to trade my swings right, I see the ball better out of this side, this, like I'm doing things that nobody else is doing. And then when it comes to the game. You just like when it comes to affiliate marketing it comes to marketing, like you put all the hard work in the backend, people don't see all that hard work that you're doing the extra emails that, like, your brand voice everything that you do, that people are like, Oh, well, it must be luck or it's a scam and he's just getting lucky and it's like no, do you have to put in the hours and the time that's what people don't understand it's like, yeah, it looks easy to some people like Michael Jordan. It looks easy on the basketball court, but he spent hours and hours and hours in the gym, it just didn't, I mean, but it just didn't happen.

Matt: Yeah, of course he's talented but, same as the same is true for me and I think because your CMO or Ben and you understand sort of marketing or organic marketing and how hard it is to get something to go viral and how hard it is to get organic, attention, you understand the power of Tik Tok in this age, and I from 2012 to 16 Dude, I've been trying any organic platform. Anything I could just absolutely anything I could try to figure out.

Matt: Nothing, nothing in my 10 years of experience has worked like TikTok.

Shane: No, that screen ever Instagram maybe a tiny bit, yeah, that I felt was kind of lucky, there was no kind of algorithm that you can play with and test. I've never seen anything like tick tock, I literally have never seen it, and you got to ride that wave until it's done because you just never know when they're gonna change their algorithm or something's gonna, I mean I like when people come into my messages and write deals and tick tock and like you're a scam. If you were a legitimate cmo you wouldn't be on TikTok but I'm like, That's exactly why you have no idea how the platform works, you have no idea how marketing works, because that's exactly why every other CMO or everybody else that that should be pushing a brand should be on here because the organic reach is on believable.

Matt: It's insane. It's absolutely insane and it's from every business model I visited a buddy of mine who owns a coffee shop down the road in Gilbert, Arizona, he said, one tick tock, one tick tock, and, and their sales for that day was $1,000 More than typical and he's like a please like a pull up cart. A one tick tock video, it's just like people have no concept so any will they do now, the PVA doing listening here as the people who are tuning into these lives we keep hammering the hammer and we had a conversation internally about a year, well maybe like a year ago. You guys came by. We're like, hey, you know, we're doing pretty well here, we're getting all this traffic from tick tock, and we kind of rolled our eyes and was like, okay, yeah. All right, that's cute guys you know, you know, take a bill and come back in a month, and, and they came back in a month, and then we kind of started to look into it, we were like okay, you know, there's, there's something here. And, you know, ended up creating a little mini product on a 15 second free leads and then and then really from there, you know, our whole community a lot of our education focuses on it now at least, for right now, Because it's hot, it might not be hot forever, but I will say, you know, people think this is going away or that it's too saturated or whatever, just personally, I, I don't actually see that happening anytime soon because of how many people are still discovering the app.

Shane: And I did. I actually did a video on TikTok, about the saturation because I quoted it to like when you're buying a car, and you know this remains in marketing. If you decide, like one weekend, that you're going to buy a Jeep Grand Cherokee right it's in your mind now you're going to buy a Jeep Grand Cherokee. In the same way that frequency and marketing messaging works, often you're driving to work or you're driving to the gym that Monday morning after the weekend you decide you're going to buy that car. All of a sudden on the way to the gym or work, you see 15 Greek Jeep Grand Cherokees and you're like holy crap, I didn't realize how many Jeep Grand Cherokees are out there and they were always there. They were there every single day driving by you but you weren't in the market and you weren't so you didn't see that, and that's kind of how the TikTok algorithm works. If you're interested in affiliate marketing. If you've like shown an interest, whether it be keto to see, because that's how the algorithm works, it's not that it's oversaturated, but you're seeing those because you've shown an interest and that's another reason why TikTok is so great because based on, you can kind of control it based on hashtags or in the messaging that you have where other social platforms you really, I mean you put the hashtags out there, but you don't get the same kind of reach and the same kind of audience. Now, that's what I learned, initially on Tik Tok because I was doing these, you know, five websites to get jobs, and I would get like 30,000 views, but they weren't the right type of traffic, so they weren't converting. So now you know I'd rather have less traffic but more qualified based on how I'm kind of directing the hashtags for everything else, knowing that those people are actually interested in something that I'm speaking of.

Matt: Yeah, fascinating. So, it's so true that what you just said there about, you know 30,000 You know, whatever, get 30,000 views that particular one, but we bonded or. I spend a lot of my time watching and observing and then comparing sort of concrete stats and all that stuff and what you said there's very accurate, very accurate higher refund rates less conversions. But when it's, when it's more. Yeah. Anyway, that's very fascinating and a great insight that you've got there because it's accurate and I've seen it time and time again, it's so accurate. I'm so curious. You know with your history and also with your experience in marketing, how did you come across legendary. And then, you know, in terms of like, you've got a great history of marketing and a great marketing mind it seems like. What were your thoughts like from the time that you saw our sales video so curious to the purchase to like actually getting into it I mean, did you have doubts through like oh my gosh look at this joke.

Shane: I don't know because I was, you know I wasn't cocky. So when I decided to do affiliate marketing, I was like well, I got 25 years of marketing experience. I'll watch a couple YouTube videos. I'll get this rocking and rolling up to blow everyone away. And then I realized, I've set up affiliate marketing from the other side from the corporate side like through Commission Junction and impact and stuff, where I've you know, had forums and looked for affiliates and done the whole thing, but I've never set up on the other side of the funnel is the two pages the email autoresponder that connects to that I've worked with all kinds of email, you know, in masses but I've never worked with email autoresponders like, you know get response or Aweber any of those. So I'm like, Oh watch a couple YouTube videos, no problem. So, I'm watching them and then I start to doubt. I've learned and taught myself for 25 years, I'm like, wait a minute. Did I do everything wrong, like for all these companies I made millions of dollars for like, Did I do something wrong, like do these guys know something I don't know. And then I'm looking them up on LinkedIn, I'm like, they must be marketing geniuses and I'm like, they just literally started marketing like 14 days ago like what like, alright, they're not giving me the full picture. So, and then I went through another program and I went through another program and was like you know why you sleep for millions and I was before I tried that and I was like wait, I didn't learn anything here anything set up for me, like, like, so I keep seeing the $7 I keep seeing it and I'm like, what, put you into affiliate marketing first like oh that's all crap. seconds, like, I'll teach myself on YouTube. The third's like whatever $7 I'll try it. In my day to like I was like alright, you know what I'm gonna try it I see all these people talking about it $7 I've already spent all this money and all this time on YouTube, looking at her and I was like, this is legit. This is like kind of putting all those pieces together that I knew that I needed, just how they're kind of all fitting together for me, like how I needed to have that sit together in my mind like I you know had everything out here, and by day three when you started doing the funnels I was like, Oh, here we go $7 best $7 I ever spent. I mean, this is ridiculous. And I'm like why are why are people not talking about this more, because, and then you know everyone's like, well the upsells and all this other stuff and I'm like, Okay, if they're not valuable to you they're not valuable to you but they're valuable to a lot of people because they really are showing people how to build their business and for 15 days and $7 I mean, it's, it's really ridiculous and that's the program I was like alright that's it. Not only do I want to become an affiliate for them but they guys kind of taught me other things and then I built a golf website and I started with keto so I had other things I was like, okay, so I can take all that I learned here too and then translate it into the niches that I like, and the things that I'm interested in sports so that really, to me, like I kind of stumbled across when was the last thing was like, alright, I'll try before I give this up like defeated again right like I was like, I was like I'm gonna try one more time because I'm not going to be defeated. I'm going to do this, I'm going to figure it out, and the $7 I was like, there's no respect to my fiance, I'm like, holy crap, when I got through day two, I'm like this is legit like I thought was gonna be $7 It's a scam, she always associate, you know, and I get there's a barrier entry but at the same time in my mind I'm like, but it was awesome. So that's why I jumped into it that's why I started promoting it because I was like this is legit it actually helps.

Yeah, is it. 

Matt: Was it some like built thing in the actual like technical layout of like how the funnel process works that you found valuable

Shane: To tell you the truth, at the very end, all those videos that are in your affiliate back office right that you do like the pixel for Facebook which, you know, it's crazy now anyway but all of those things that you really walk people through and set up was so valuable. You know you could pay $15,100 Just for that ridiculous, the amount of detail you went into I thought those were more valuable than anything else and that's what I tell people they're like why don't you know, day eight, I don't like and I'm like stand in the end because once you become an affiliate, it opens up all these great videos that are going to be invaluable to you that you'll go back every day and kind of review.

Matt: Got it. Yeah. Wow. Interesting. Yeah, that's super fascinating. I sort of feel like, yeah, yeah, fascinating, it's so interesting, I get it from so many to hear so many different perspectives, your perspective from people who have never, ever, ever heard of marketing. It's just so interesting, like what clicks and what ticks and because with some people, for instance, that that training that you just talked about, creates a lot of chaos and confusion, because it's so overwhelming and so detailed, it's so meticulous right. But I see a lot of people that take that, that style of training or whatever and there's people who take that and they go create ads agencies, they go create like all kinds of weird stuff but it's, I think it comes from, you know, learning the skills and you keep like your, your story is big around sort of that resilience and grit and doing the work, right like that whole training for instance, and really every train that I ever created the first training I created was going to 2012 around SEO but that, and that I've created a few different ones since then but more of it has been built in or sort of embedded into different companies trainings and what people don't realize is that came from that all STEM course I bought shares on Google ads in 2011. And then I bought a Facebook course in 2013 or 14 or something around Facebook ads, and I would wake up at 4am. Watch that stupid frickin training, Go to work at six, come back at two. I was exhausted so I would nap for like 30 minutes and get right back on. And, and I did that for like a year or two where it was just like every waking moment I was deep into this like I was learning everything about how these ad platforms work and how they fit and how they target and how who they are seeing these ads out to and all of this stuff. And I think that, you know I get emails from people who are like I've been in this for two weeks and I just, there's nothing going on. And, and I just think sometimes there's this level of like, whatever it is I don't know how that happens. Maybe it's just missed expectations, maybe somebody dropped a hint that this was going to be easy or something I don't know. Or maybe they think they've never ever worked for something in their life, I don't actually know what yeah what I'll say is, it's just, I like coming back to the fact that you worked so hard on this, to build those skills, and then came into the challenge and took that same approach right like didn't even, you know you have the moment of like well I got this. But, really, like you came in and when you realize the value and kind of like, like Okay, shoot this is real, like this is an actual like real thing like this is pretty surprising that you were able to, to, like, okay, hey I remember, I remember how to do this, yes takes hard work, I gotta grind, I got a, I gotta like, I gotta get back on the horse here and like let's go saddle up.

Shane: Yeah, because for so many years being a chief marketing officer or vice president marketing I had like a digital team right so I oversaw that, but it didn't necessarily roll up my sleeves and get into the technical every day. Like I oversaw them, gave them suggestions, we went over the numbers. I was constantly looking at it but every day, it wasn't like building things, or connecting my HTML like I had been removed from that. So for it to jump back into it, you know, like you said, I tell you what if I was to start a company, I would buy the program and have every one of my digital marketers, watch 15 days and have those videos because they're invaluable, and it's something that even if the greatest digital marketer in the world will pick up something from it. If they're really watching now I've had people go through and said, like what nuts, was crazy, but those are the people I know at the end of the day. Sure, putting the time and the effort in so you can start to figure out who's gonna work who's not gonna work. And then I've had people blow through it and then are like ready to go. We're excited and like that was amazing. And I like to do follow up calls or live zooms with them just to make sure everything's hooked up, because, you know, sometimes the videos are outdated. So the way that Aweber has kind of changed their software and how it connects the HTML to ClickFunnels has changed, sometimes I kind of walk them through how to put in the raw HTML to connect everything, because things have changed so you know I want to make sure that they're set up for success if they've spent the $7 that they spent whatever they wanted to spend but they've gone through me, I want to make sure that they're set up and they're ready to go, like I want to be a part of that mentorship to them, so they're not just going through the program and watching videos and feel like they're less than an eye, like they have somebody with marketing experience behind them to say, Hey, did you try this or, Hey, I saw a couple of your tic TOCs, maybe you want to tweak your messaging or maybe your hook needs to be this or something like just to help them kind of order, you know, take the top five guys within your niche and take some of their like their top five videos when they're most views on it, and then recreate them in your own voice don't copy them, but you know kind of recreate them and if you want content ideas so it's just trying to help people understand that they you know they have people behind them, they have this great set of videos that you can go to any point at any time to rewatch, I just think it's a great program I really helped me. And like you said, I think it's built for all different levels. So there'll be days that you know for me and we're like okay, I get that I knew that. But then there are other days like up. All right, all right, that's cool, and I could see where somebody coming in that has no marketing experience at all the way it's laid out and how it's organized is very particular so it's, it should be for most people, very easy to follow and move along, and I think that's why people that have no marketing experience have success when they finish the program, I saw Michelle on here yesterday and I know she didn't necessarily have marketing screens but she's having great success with the program because she followed a she's putting in the hard work. And, you know, those are the kind of people that are always going to be successful so it's great to see people come out of it and really gain something from it.

Matt: Yeah, that's cool. So, and thanks for all that detail, just because it helps me so much get engaged and sort of just, you know what's valuable what's helpful and we try to just move things around, that's really helpful what um, so you're also diving into like golf niche, and, and, like, other stuff, what, What's the thought behind it, well how is that going what's been enjoyable about that, what's that.

Shane: So, the golf niche, you know when I first started out I was like, well, golf. Coffee is a little tougher to do on tick tock. Just because, I mean I could go to Pexels and get the videos and download them and I did. I actually tested it. I've tested a couple golf videos, and that's another great thing, like tick tock. Like, I know we did. We talked about how the algorithm can control what you see like, Yeah, I'll hit like on a couple of videos, and suddenly, I've got dudes who are like showing me all these crazy exercises and these things get crazy views.

Matt: Yeah, it's awesome. 

Shane: So I tested a couple on mine I took like a couple of Caddyshack, videos and posted my own kind of things on it, and I have like a golf website where I do reviews, because I just love the golf product so I'll go to Dick's are all critical galaxy and I'm literally like grab five drivers and bring him in, and I'm like I'm just, I'm testing. So I'll go in and out and then I'll come back and do a review on it, and then I did like, just recently, the top five golf gadgets you have to have for 2021 and I tested it on my, my tic toc page and I kind of blew up. So, and then I send them to my website, but then I have an Instagram and I have a Facebook and I'm running some golf ads over here, you know, some swing stuff. So, you know, websites, take longer for SEO so I'm just trying to build content for it, and then you know I did some health and wellness with keto and stuff like that I'm just I'm trying to test different things and see what kind of clicks and my whole goal is really in the goal and this might tell all, all the people that that work with me through affiliate marketing, the email list is gold. So even if you're not making sales right away, collect the emails, because, in two years, you're gonna be able to sit on a beach and send an email out with a product in it, and collect $30,000 Like the affiliates that I used to pay, so do the work. Now, do the loss or do the lead magnets of your emails and that's what I'm trying to do with the calls and the Keto so I'm building up my legendary list and I you know make money on my list and I have my golf list up here which I'm trying to grow with like a free ebook. And then, you know like the Keto 20 recipes because I just want, I want to eat. And then, as I see a good product come out suggested I saw this protein shake that I really liked I tried this diet on TV that I lost 11 pounds, two weeks, maybe you guys want to try. So I'm just trying different things to see what sticks and then I can see, obviously, by the stats like, oh, a 12 unsubscribes this week they did not like that like that again. So, you know, I'm just testing things I'm trying to see what works, what doesn't work like sending broadcast emails out just affect people hey did you see the new article that reviewing golf clubs, calm just wrote on the top five drivers for 2021 like I'm just testing things and seeing what kind of response and the open rate, click through rate and all those kinds of different things that, you know, again, I think it lost a lot of times with people with analytics like they just set it and forget it. A lot of times and they create content which is awesome, but then I look at the back end and see, you know their, their email sequence what emails, maybe it maybe I don't need 24 emails in that sequence, like where am I losing people. Like, where did it go from 20% open rate down to 2% open rate, like, obviously I didn't like that email, so maybe I'll remove that or maybe we tweak the wording in it. So, that's where I kind of, that's where the hardware comes in is constantly tweaking constantly looking and seeing okay what's resonating, like, and what I tell people all the time is it's not a granular thing, you can't look at it every single day and make a decision based on that day. You got to look at it as a whole. A week, a month, you know what I mean, because the overall like one day just kind of crap day, you know, could have a 2% click through rate but that email, traditionally will get you 25% And you just, you have to look at it as a whole. So you make a note of it. Okay, that was a, you know I'm not getting any emails, what do I need to do, and that's what I just recently did I wrote an ebook, and has. I have a loss leader on my team, Todd, because I just dried up for some reason. I don't know if Shadowbanning was a thing, but I was getting people through the funnel. So I was like, Alright, I gotta tweak that. So how are we going to tweak that and then like yesterday 100 people signed up through the email. Okay, that's working. So how do we build on that? So it's just constantly looking at the back end and then tweaking it from there.

Matt: Interesting, interesting, oh my gosh I love what you said about you having to evaluate things over a period of time. The amount of times that I learned that lesson, it was just stupid. I just, I don't know, I just, you know, overreact. It's just crazy how even after having been in this for so long. It'll still creep up and I'll still do it sometimes where I still, you know, overreact or freak out. And now, man, I have really re especially with the amount of like traffic and volume sales that come in here at legendary it's more like, I really look in like quarterly, and last like half a year because, I mean you got people who come in and out and affiliates traffic up and down and all this stuff and you have to start looking at bigger trends, and especially early on as, as you know as a digital marketer affiliate marketer your list is at 100 or 50 people or something. I just mostly tell people like, hey, track all of that stuff, but don't make any decisions about it, not like just track it all and make mental notes and actually have a, you know, if you're tracking this spreadsheet, make it, make a little note and just say hey today I felt like I should probably do X, Y, Z something, you know are super weird on this and I should probably adjust it but don't screw with anything, don't mess with anything, don't, don't, you know, start making a bunch of weird changes, like just keep it steady, and after a few months 90 days. Look back at everything and say well okay, now I have a body of work, yet I can actually make a decision on, right 30 days. Okay 60 days. Much better 90 days, if you're consistently accurate. You're putting marketing in front of people, for 90 days as a new affiliate or a new digital marketer, I mean, that's enough time to really say like, Okay, what I'm doing isn't working. Let's make a pivot or what I'm doing is working. Let's pour on the gasoline. Yes, but that was a really really big point. 

Shane: And the other thing to remember is, as a marketer, and I know you see this all the time, you know, as I'm building out campaigns, I could have been working on this campaign, you know, in the marketing world for six months before I hit the market, right. So I'm sick of it by the time it hits the market. So if it doesn't produce, and this is what I had to have the argument CEOs all the time because they've seen it for six months, and hit the market and after a week it's not doing anything, it's like well we need to change the campaign and that's what that's what happens with a lot of businesses and that's why they fail so like, we need to change the campaign I'm like, oh, timeout. The consumer has seen it for a week. You've seen it for six months so you're sick of it. It hasn't built in a frequency with your consumer to actually make a decision on anything. So and that's the same thing with, you know the people that come up after two weeks, like if it's a benchmark of anything yet. Right, you can't, you can't have videos inspected to make $50,000 It doesn't work like that you have to build and build and build. It's the frequency of three it's the frequency of seven where people need to see it and trust you, because people are gonna see your video, the first time and you know glanced over it second time they may watch it a little bit more by third time they're probably going to watch it more and be like, Oh yeah, I've seen this guy before, be able to trust you to make that decision and what are you saying of value. So, it's about building that frequency and understanding that it takes a little time to do that. I, you know, talking about brand new I was working for a company that was making $4 billion a year. And we literally would work, look at the sales numbers and I will argue this all the time. I'm like, we can't look at it day by day. I mean we can look at it but don't make decisions based on what happened yesterday. Based on previous years because we look over year over year we're down $50,000 year over year and I'm like, there's so many factors to that and last year was a Sunday was a big selling day today, this year it's a Monday. And then, you know, but the week we're still on track for the week, well we need to pivot we need to change. I'm like, you're making a decision based on one day with all these different factors. Let's get it for the month, where are we trending for the month where are we looking for, like you said, 90 days are we gonna make the quarter, then we decide but you can't make a decision based on one day or one email that was sent out okay it was disappointing didn't do that. All right, well why, like, how did you work, like, then it's like, you fail forward right you look at it you say okay, it didn't work. So then how do I get better tomorrow and I'm getting this email, what I put on it. No, probably not because it sounds generic, it's not in my voice it's. I use somebody a lot and change a couple of words for me. My name basically I didn't tell my story so of course people because they've seen it 70,000 times like who are you, what's your story, like, you know, that's what I try to tell people on that and, and I haven't done a good job of it either, and I'm trying to tweet my emails now to as I see how they've gone through because I basically start this in February. So I've given it a couple months, at a certain level, that's why I just made a tweet now because it kind of ran its course yet. Okay, people are kind of tired of that look in that field so let's tweak it again. Given enough time, so now I'm seeing results on it so then how you know I'm going to monitor that and then tweet from here, and send a couple messages there so it's really building on it and understanding who you're talking to, not just send it and then all of a sudden it stops and you're like, well, this sucks they quit, It's a scam.

Matt: Right. And it's just so many good nuggets there. 

Shane: I did, man. Yeah, I wanted to jump on all of those different things that I don't know which one's best but yeah just yes to everything, and I just feel like, gosh, the, the whole piece I here's the here's the main nugget that really stood out to me was, you got started. You changed your name and a few of the landing pages and a couple of emails whatever and you were like hey you know what, it's frickin good enough to go, like, it's loud enough for me to drive some traffic to it, see what happened see exactly, rather than going over perfectionist and then you got 90 days or whatever that you can latch on and now you're like, you know what, okay, now I can make some adjustments. 

Matt: Shane, man, like your, your Facebook ad. So you had that huge faith but your story, right, yeah. So, I took nuggets of that and I'm like, and then I'm like, that's not really like I started to run it and I'm like, I just want to get something out there, so I'll change some things here and there, and I got some response from it but I'm like that's not true to who I am and my fiance's like good Oh that's awesome. That's like your story, tell your story because you went through a ton of crap in the last four years you've dealt with a ton of stuff like, tell your story be authentic, and she was right because I, I'll buy from somebody that's authentic, Like I'll listen to somebody that I know is unfair and you can tell something's free, you can you can tell when somebody is not giving you the full story. You're like, I tried to be transparent, even on my lives like, um, what's the question you have. Okay, yeah, it's, it's 20 $500, and you have a lot of value in it. You don't have to buy it if you don't want to buy it is really up to you. No one forces you to buy what I recommended Sure, but I'm going to be transparent on everything I do, is it enough like people are trying to make money within 15 days I'm like no, you can get locked, you literally could get lucky and make money but you set your goal for 60 days, but if you make money before that it's great. Yeah, but there is no get rich quick scheme out there and I'm going to tell you that right now and if there is, it's going to last. It's short term, it's not a long term play. And if you want a long term play to really retire, and to really set yourself up for the future. Then do the work now, and they'll set themselves up but and I had that argument with people all the time they're like well you're scamming you told us I'd make $1,000 I said I never told you make $1,000 I said, 1000 virtual to put in the work. Yeah, and then people are like well build it for me, I'm like, okay, build it for me, do everything for me run by business for me. 

Matt: What kind of guy are you? 

Shane: ‘I can't stand you. You're such a scammer.’

Matt: Well you know I just, yeah, that's the head. Yeah, it's funny because I don't deal with this scammer thing so much as I just kind of deal with it like the Hey, nothing happened. Right, what do I do? You know what's next, what do I try next. And it's like, hey, you know, I got some really good training, You get your feet wet a little bit like before you run to me, and like you know, it's, it's, there's some conditioning, and we don't have to get super deep into this but I've realized that there's some conditioning of how people have grown up, and how they were parented to where in some households if something doesn't work, or if there's a problem or something's out of place or something's broken, it's mom. Yes. Yeah, before, as we're being like Hey, I wonder if I could fix this, right, and the parents are always, you know, In that house, if they need to be needed. So it's, Oh, mom, dad, you know, they might play it off. It's like, oh my gosh, what now secretly they love, but I can't notice it, but rather than saying, and Dave says that he does this with his little girl. What do you think you should do? Right. What do you think you should do, what could you do, what would you suggest, and I found myself being in this space. A lot of times being the person who needs to be needed and I've had to make that shift myself a little bit because I realized okay I'm kind of CO creating this situation. Yes, and had to take responsibility for my role in that, but now, you know, people come to me and say well it's not working. It didn't work, you know I did exactly what you said, you know, and I just say, What do you think you should do, what's the right step, what do you think, And sometimes I'll just get, there's no email response, there's Yes, our communication ends, and other times people are like, Whoa, I mean that's what I, you know, I paid money that's, I'm here to get your coaching, you know, or whatever, and and i It's subtle but you have to make that shift from. You're just a lifelong student, and somebody who needs, you know, doesn't know how to engineer or get their solutions. Yeah, and not telling them to, you know, screw off basically, you know, because I never want people to feel like that but at the same time, it doesn't do me more than any good to just sort of be like, well, you know what we fix your whole business for you. Right. You know you got to start getting good at Google search, you got to get skilled at YouTube searching okay something got up to, where do I go I probably go to AWeber and ask them what to do, right, it's like, And now I've got to find my solution and really like business ownership, I found entrepreneurship, digital marketing even. It's all the best people, the people who are really killing it, are problems, who can solve their own problems and iterate quickly. Not an approach ProAct wasn't good at emailing people and asking to fix this for me.

Shane: Right, exactly. It's the it's and I say this to my daughters all the time because they're not like if you come to me with a problem, you better come to me with a solution, it might not be the right solution but Comcast I used to kick people out of my office all the time. This isn't working. I don't know. I'm like, so what is your solution? Well, I don't have, like, get a kick out of office, like if you're gonna come to me with a problem and come up with a solution, even if it's not the right one, or at least we can talk through it but don't come with the problems, and I think it comes from that hole. Everybody gets a ribbon generation, like I tell my kids, like, you're not getting a ribbon, if you like, you lost, that's where you learn failing and losing is where you learn to pick yourself up, dust yourself off and get better. If you're winning all the time or having somebody do it for you learn nothing. Yeah, learn zero, you need to get knocked down, we need to get your face rubbed in the dirt, a little bit, you need to be humbled because, like I was when I started affiliate marketing, like, you know, I got humbled because I was like are I am old smart, it didn't matter. I had no viewers on TikTok, I started from the ground up just like everybody else. It's just, you know how much you're going to work at it and you get knocked down, you get beat up a little bit and you're like, okay, all right. Let's go. Let's do this. And that's what I tell my daughter is like, you know, one of them playing soccer, and she's like well dad, you know, this girl pushed me, I'm like, didn't push her back. Get your body in like, don't let her take the ball from you, but just, you got to be tougher you got to, like, you want to win, then be tougher that's the bottom line doesn't care. She's not gonna like the score and then roll it over to you to get to a ribbon and say, that was awesome. Thanks for letting me know we can, and even in business, I tell people all the time I work 68 hours. I didn't get that, if I didn't take my vacation they weren't like hey, awesome job buddy. It didn't take your vacation. At the end of the year, they're like, oh we need budget cuts, and we can hire someone for half your cost to implement all your, like, make sure all your programs that you will implement are running. What, what's another family? So, you know, it's like, you need to look out for you and that's what I try to instill in my kids like, my oldest, she'll be in college in a couple years and I'm like, I'm going to teach you the tools for digital marketing. So you want all your friends to go out partying, you're going to be making money in your dorm room. Yeah, I'm going to teach her how to do it. I'm not going to do it, but she's going to learn how to do it. Give her the skills, because if I had come out of college with the internet was not a huge thing I'm not old now. Right when I came out of college, there was no such thing as, you know, the internet was just in its infancy, and there were no people making money online. If it was now when I came out of college, I never would have gone into corporate America. Never. Because there's so many different ways to make money online, I would have figured it out, or I would have faked it till I made it, because I would have been like on Fiverr I would have been anywhere doing what I had to do. 

Matt: Well yeah and especially, you know, especially just because the ROI on college and Edwin investment is so much more these days. Yeah, the actual, tangible ROI on that, you know, for the investment made the return is so much less, given the power of the internet, like it just how crazy that is. And that's so cool. We've got I mean, we do we've got people in the, in, in, we've got young guys 18, 19 year old. One of them actually stayed in town. And we had one of them on this week, or last week I think it was this weekend I think it might have been Monday, young kid 19 years old, and he lives in the same town as this other kid 18 years old, and this other kids got a, he's got an throughout high school and entire lawn care business in his, in his town that he's grown by himself. Basically, I think he might be hiring on one or two but anyway I had to call this guy to call this kid up to sign up for a program he's under 18 so I had to tell him, Hey, we got a refund yeah we got to can't basically you can't participate in our program and stuff being under 18 and the dude sitting out on his lawn mower taking the call, he's like hey let me just be just powers down right powers down his lawnmower whatever he might have been in his truck I'm not sure but I'm pretty sure he's sitting on his lawn mower in the middle of a job. And he's, and he's just sitting there and I was just like, Dude, are you working or what he's like yeah man just decide on a job it's been real busy, you know, and I just didn't like. See, there's the difference right this is just out there, growing, and he's like, I gotta hire somebody on. I got too many jobs. Plus, at ease, you know, whatever 17, 18 years old he's been doing it for a couple years, so I only bought a trailer. Got a nice new mower, like rolling, and he's making, you know, and now he's got his little affiliate marketing business that he's doing too I'm like, are you in school did you go to school, right, like Yeah, did school, you know, whatever, I'm like damn, like, you know, please, if you do go to college, you know, keep doing whatever you're doing so that you can just pay for it, because you have good to go. And anyway, on a shady week that we're coming up on the top of the hour, I wish we could just sit here and rant all day but we can't. Unfortunately, Shane, this has been really valuable, the amount of little tiny gold nuggets throughout this whole thing that are sprinkled and I hope people here, felt that and realize that and I hope they will. I know they got value from this, I got value from this. 

Shane: So, I appreciate it. This has been awesome, like I said I've been. There's very few products that I really would promote in legendary is one of them just because I believe, and it's helpful. So I, you know, and like I said, everybody. Anybody can do it, anybody can do affiliate marketing and that's why I tell everybody all the time, it's just putting in the work, that's the bottom line. Yep, and sometimes work sucks, but acknowledges a lot better doing it for yourself in your own house, dealing with some, you know 30 year old 30 year old kid who got a company handed to him by his father that's telling you like TikTok’s for 18 year olds and I'm like, Oh for the love of God.

Matt: Alright Shane well thanks for coming on man and, yeah, stay around I mean we'll we love to have people come back on, you know, if you find success with your thing or with your keto thing like, send me an email and be like a steak and often we'd love to showcase that. 

Shane: Sure, absolutely love to. Awesome. Well thanks for coming on Shane. Thanks man. I appreciate it. 

Matt: Alright. Alright guys, there you have it. Wow, that was ridiculously valuable. He gave a lot of value throughout this episode . If he didn't get to catch it all, that's okay, but go give Shane a follow up I'm going to put it up here. Shane Huerta. He is on tickets. Go check out some of the other stuff he's doing on Instagram with his golf. Just, you know, he's, he's taken a little bit of creative liberty to just go out and, and look up different stuff or different niches, different industries and dive into them, and it's really powerful. So, again, we are here to live every single day. I'm totally not pre recorded at all. And we're here every single day, Monday through Friday at 10am Eastern on our Facebook page, or if you're in a Facebook group. We also stream it there. Go give Shane a follow, and we will see you back here tomorrow at the same time.

Below is the transcription for this episode:

Dave: What is going on my friends, this is Dave Sharpe. Welcome to Wake Up Legendary. Now, it was Memorial Day yesterday here in America as you guys know and what better. We didn't plan this at least, I didn't. We have a retired Army. Can I just say, badass Superwoman. Welcome to the show. Michelle, well, how are you doing?

Michelle: I'm doing awesome, how are you?

Dave: Michelle I'm fantastic thank you for your service. 

Michelle: That was amazing, thank you for providing support. I am very well. 

Dave: You're very welcome. I was sitting around last night, my father and uncle were over, who are both, you know, from the, you know, from, obviously from my previous generation. And I was noting that, that. Now, of course you are. You're a superwoman. We have many more. We have many more people than just males in the service, I'd say more so now, maybe than ever I think so. Which is awesome. And, and, yeah, there was, I have a lot of service, uncles, you know, Father stepfather pretty much every person from from that generation was in the in the military, one form or another, and so I of course thank them and I made a post in our Facebook group, of course, not just for service members but also families of service people right which oftentimes I, I would assume, Get, get maybe less thank yous, you know what a sacrifice that they make as well I can only imagine what it would be like for my wife to be with our kids alone, without me. What if I was overseas or just somewhere where I couldn't be with them. You know, yesterday just in the spirit of gratitude for servicemen women people is, is, is also, so can grow with this, this sort of mission that we are on here as entrepreneurs for freedom. I thought it, I thought it segwayed really well. So one of the things that seems to be a wire for you is freedom, how does that tie in to. Can you just speak a little bit about being a military woman? And now, I guess, protecting and seeking your own freedom, in a little bit of a different way.

Michelle: Yes, absolutely. So, I gave up a lot, being in the military. Now granted, in the amount of time that I spent in the military I never went overseas. Okay, the types of jobs that I had. I didn't go over I did recruiting for a little while, things like that. But I tried so many times to start my own little side hustle, if you will, but because I have to get sent away I was thrown away for a month or I go away for a week or two weeks or whatever the case may be. It was really hard to keep that do the army at the same time so it was really really hard for me to give that up, because that's definitely my heart was and I tried for so many years, I gave up a lot, I gave up time with my kids. I gave up a lot to serve the country and it was right toward the end I couldn't prefer more years. I chose not to. I said I can't, want this too bad. Just wanted to be able to work when I wanted to work wherever I wanted to work on the go sit on a beach and when I go sit on a beach. I felt tied to that obligation because of my work ethic and the way that I work myself. I give, I couldn't do a half assed job for either one. So, give my 100% So I gave my 100% in the army, and then I was like, I gotta go. And now, for myself and it's amazing.

Dave: Yeah, I'm thrilled viously, there was an element of providing for yourself and earning a living. But in the spirit of service and service to others and in your country, something that I'm extremely grateful for the more that I, the, the kind of learn about how wonderful our country is not America being better than others. Just the idea of democracy, the idea of of the freedoms that we have, I have traveled to other countries, and I am appreciative I am grateful and I think that that's why so many people from around the world, look at America with such as, you know, with such respect or or, you know inspiration as because who doesn't want to be free. Who doesn't want to be able to choose and decide and vote, and all that and I mean I I'm excited for how far the country has come in terms of giving more freedoms to more people. But, man, I'm excited for you because now you're focused 100% on your freedom, and that really is kind of a cool chapter that you've entered into so how long have you been focusing on this exclusively? Michelle: Well, today's the beginning of six months. 

Dave: Wow so you’re like a newborn, like my son turned six months? 

Michelle: So six months I've been going like straight at it because retiring from the army, it's a job itself like medical appointments, you've got certain requirements you have to make it takes a year, a full year to retire from the army, so it was a job in itself gathering documents from 33 years, it was it was a job in itself to try to retire and then they had to pick up my household goods and get those delivered for six months. So, the whole process in itself so January, and I gotta say my first TikTok was January 26 And I started promoting Legendary market I say you know my lives all the time because people like, I want to get on camera, and I'm like, even you guys, look at my first TikTok, you can see the fear in my eyes, was an awful video but I did it, I just, I climbed out of my uncomfortable skin, and I did it and it was amazing. Three days later I got my first commission. I was like, oh my God has worked, so I just went nuts, and I love it and I'm having, I literally tell people that in my life, you know what I do. I make videos for a living!

Dave: We've got a couple of other things going on too. You've got a Pinterest, you've got you've got Facebook you're marketing on you've got YouTube as well. We'll talk about that here, just in a moment but I love them. I love this attitude and this kind of advice that you give people which is, you know, basically, what I hear you saying is what you think you're unique. You think you're the only one that's uncomfortable, you think you're the only one that's afraid. It's kind of like we all had to walk through that and I see so many people who, what, it seems like to me are looking for the secret shortcut that's not going to, it's not going to let them feel like it's like you're a human being, you're going to have feelings you're going to be afraid of shit, you're going to, you're going to things are going to be scary. And like anything in life, If you want to push through that fear. You gotta face it. And that's what I did, and if you want to stay where you're at, then you're welcome to stay, but if you want to build a business and make millions of dollars and, or whatever 1000’s, Hundreds whatever if you want to do something different, you're gonna have to but that's kind of what I hear you. In your own words you said that but you kind of went into your badass military Super job and you're just kind of like any, you know, if you want to kick some ass you can kick some ass or you can not kick some ass and that's totally your choice, right, that's absolutely right. Yeah, I was in the military for 33 years. Yes. That really is, is something else I really just impressed by that dedication, and that sacrifice, and it really is such a cool thing and I'm so happy. You seem happy. You seem like you're excited now, it can't all be rosy, but you seem like you're generally excited about the journey that you're on.

Michelle: I can't even tell you how excited about the journey that I got that I'm on because I found, I found my thing. So when I was in the military I taught soldiers okay there's a lot of civilians you get you get good leaders you get bad leaders leadership is something I took very close to heart, so I tried to be the best leader that I could be in my, my saying if you will be the leader, you, you know what I mean, be the leader you were meant to be, and that's that's who I am. So I lead, and I teach, and I've come across so many people that didn't want to teach other people like oh no no no, if I'm the only one that knows this. Okay, I looked the other way. If I teach everyone how to do this I can go sit in the smoking area, like they could do it for me and I'm open and that's exactly what I did and I taught soldiers throughout my career. Now, I'm teaching budding entrepreneurs and I'm so excited about this because I get to teach the things that I'm learning and it's so exciting to me. I go on my lives and I teach, and I got a lot of inspiration from Paul Liqrui Francis and Casey La, and Brian Brewer. Brian's the one that brought me back, I guess you could say, and I reverse engineered and I was like, oh my god this works so now I'm super excited and I'm teaching other new people, just the world if they weren't gonna there's so many people that have no idea like what's affiliate marketing, I'm like, you don't know. Come here, let me show you. This is amazing and I'm so excited about my life and I go live, almost every night. Well, almost every night, and I'm so excited to do it and I have a, a tribe of raving fans that just sit there and I can only imagine them going, like at the screen like watching me like oh I should do that, and I'm so excited, so I found my thing and my thing is to help those that are confused and overwhelmed because I spend my time in a world of confusion in the world of overwhelm.

Dave: And I don't know. Before you kind of found Legendary and started down this path, it. You said that you lost or scammed or whatever, to the tune of 25,000 in the past so it's not just been overwhelming. But it's been, it's been, it's been lost, it's been a loss from following the wrong information from the wrong people. It could you just speak to us for a second about, about, about the importance of vetting people, and their importance, and maybe how you get differently than you did in the past or the add maybe less, maybe more esteem or less desperation, I don't know, in your own words tell us, tell us how you get people now and how you vetted US versus maybe how you vetted, whoever you dealt with in the past.

Michelle: Right, I did do my homework, okay and I know a lot of people don't do their homework, okay I look at the risk that's involved in getting started. So if I'm talking about a $7 risk versus a $1500 risk I'm gonna, I'm going to look more heavily on that 15 $100 risk versus that $7 Like Alright I got seven bucks for a cup of coffee I just won't have coffee. Let me check this thing out, let me watch this program and then you're like, oh wow this is real stuff in here, versus a $1500. Like that's substantial to a lot of people, you know, so I'm going to vet them. I'm going to some now if I watch reviews. There are so many things out there that you can look and find, there's going to be several people that he went on, I think, a scam and things of scamming people are just going to say that that's just people. Okay. But if you get more of the positive than the negative, you've got to make your own decision like nobody can make a decision for you, you have to make your own decision. So, and everybody goes through their learning process differently, not everybody learns the same, you don't like it. On Click Funnels like that, like, I could go to some funnels, you know what I'm saying like funnels I got. Okay, active campaign on love active campaign on automation. Oh my God picked it up. Love it. Everyone's gonna do that. So you have to make your own decision on who you decide to invest in, and if you feel the value and you've got the relationship and people ask me in my lives if you know about legendary I give them my full transparency, because I believe in being honest with people, I don't want people to buy from me and then be like, she's a liar. Not everyone can say that about me so maybe 100% Honest, and I absolutely love everything Legendary and like everything and I'm so regretting not purchasing my swag before today, amazing to have my swag on right.

Dave: Well, what do you think I mean and you I think you just have a unique perspective because you're you're military you're you're used to looking for holes and suspicious things and enemies and, you know what I mean like I just think of you like you're this badass sniper who's always kind of like, you know, protecting and kind of on the lookout, I mean, we, there are, there are tons of gurus there, there's, there's tons of different people that are pitching the latest greatest seminar webinar this and that and all this stuff. I mean, I just, I'm asking this because there are people who literally come in before, brand new, they got people hitting them up in their private messenger saying, Oh, come over here and come into this, do that and it's all kind of secretive and. But what do you think, what do you think is the thing that separates legendary and I don't mean me, because I'm not Legendary Legendary, but I'm just a, I'm just a, you know, I'm just a cog in the wheel, I'm just a part of it alone, I can't do this. It's a community team. We've got over 80 people that work inside of our company but your experience, what do you think is the thing that sets Legendary apart from the other gurus courses and programs that exist out there online.

Michelle: That's an easy one, Dave, it's the community 100% And I talk about your community on my lives all the time I say, if you get stuck, you can go in the community and ask your questions and there's always someone there to answer you in the community itself you, you build relationships with other people inside of the community that become literally besties, like friends like I've met so many amazing people inside your community that I'm like, I wouldn't have had these relationships if it wasn't for your community, like the community itself on the internet. I can only imagine if we were like, all in the same place, like, can we all get together like that would be amazing. The community is unmatched. And I click funnels. So if people are coming into your community and pulling people out. That makes me feel dirty. That just makes me feel dirty. You know what I mean because we're all together like a family and that's the way I am. I help people. I help people, you get stuck, you hit me up. I don't care who you signed up under, hit me up, I'll help you out, you get stuck and I have tons of people reaching out to me like Hey, I heard you know I put a little new video to help someone just because it's a lot easier to do a little tiny two minute video. Then what did she mean by that, you know, so I do have someone hit me up and they're like, Hey, can I get a copy of that funnel? Yeah, sure. Here you go. It's gonna help you succeed. Absolutely. I look at the community as a family in the community. I love it. I absolutely love the community.

Dave: I agree. I mean, well people are everything. You know, I mean, if you think about who this company is or that it's really the company is a company is nothing, its people, you know, a company is just a logo or something, but it's the people who are behind the company or the family. A family is just a word, a family is. The people are what make a family special, or great or whatever Legendary. And yeah, I bring that up just because, like there are so many people who are new in sort of a little bit naive, and they kind of come in to for example our Facebook group, and I've, I've, you know I've went back and forth on this, just because I want to protect people from it snakes that get into their inbox. But you know what at the end of the day, it's kind of like people, they don't need a protector, you know, they just need education they need, they need to take responsibility for their own decisions, as well, they need to learn how to ask the right questions and vet people, if somebody comes into their inbox promising them some, you know pie in the sky and they go for it, it's kind of on them, you know what, I think, entrepreneurship, similar to capitalism, which is another is another kind of thing that we embrace here and in our era, right, land of opportunity, right. Some people don't like capitalism. I do. I also like programs that help people in need. I do like that as well. People who are underprivileged or disabled or have, I like that too but I love capitalism because capitalism is the kind of, you know, format that has allowed this old construction work in ex junkie, you know, to build a life and a business, you know and use online marketing which thankfully requires no degrees or experience or anything, and in some respects, that's a challenge because any old  yawho can come out here and talk should say he or she is the greatest thing since sliced bread and there's always going to be somebody who's going to be looking to buy some sliced bread, but in the other, respect, it gives anybody and everybody a chance. Anybody and everybody has a chance. And you know what, the beautiful thing is, we ultimately get exactly what we deserve, not based on our worth. But based on our output in our effort. 

Dave:  Right. Yeah. And I think that's a big smack in the face for a lot of people now who suddenly get back exactly what they put out. Yeah, and to take responsibility and ownership for that and to say, I'm exactly where I am because of me. What ends up for you as I say that, which is a tough pill to swallow, and you want to, people want to skirt around that, but ultimately, that is kind of what it boils down to.

Michelle: And that's why I'm in the business of helping kids with, this is a lot to swallow this type of business if you, if you've never been online digital marketing, business isn't a show.

Dave: What business isn't hard, they're all hard.

Michelle: I put that out of my lives about, you know, you have to learn the skills first, you can't just jump in or think you can learn, you can learn some things on YouTube when I tell them that, sure, but you don't have the actual systematic process what's the one one step two, step three, you're hoping that yields right. So, I tell them all you've got to learn plumbing to learn how to be a plumber. An electrician is one I mean electrician and affiliate marketer needs to learn how to market. And that's what Legendary Marketer gives you an education on how to do that, Just that. And I'm telling you my. Every night I go live, my leads would just blow up, because people, people, they got to trust you. If they don't trust you, they're gonna go somewhere else, and that's, I'm into building relationships with people and helping people.

Dave: Well let's talk about that for a second, I mean, I'm looking at your TikTok, which has been a focus of yours, you've got 46,000 followers there which can ultimately mean nothing. So, if you don't know what to do with these followers so those of you who are just judging and criticizing yourself because you don't have many followers, just stop just know that it doesn't matter you can have one video that blows up, and you get 100,000 followers, and then you have no, no idea what to do with them. You can have a couple of 100 or a couple of 1000 followers and have deep bonds, and add tons of value and make tons of money. Do you agree with Michelle and take us through how, what you would do if you were, day one what have you learned in the last six months today, that is generating the results that you're getting.

Michelle: Well, what I have learned is followers mean nothing. Followers mean nothing if you could have 15 followers, you could have 15,000 followers, what are you doing with those followers. If you're, if you're building relationships with those 15 people or you're not, you're treating them like nothing, then you don't deserve 15,000 followers, you've got to treat 15 followers like 15,000 followers, it doesn't matter. And I've learned that I've learned, then you've got to follow, let me just say that so everybody hears that. You got to treat 15 followers, like they're 15,000 followers, what do you do with them? So what So what do you do with them talk us through you said you go live every night you send your teaching, talk, talk us through kind of what that kind of looks like and of course we can go and we can follow you and see what that looks like but talk us through sort of what goes through your head when you're about to go live. Do you pre plan what you're going to say? Do you do Q and A's talk us through a little bit about your kind of planning and strategy.

Michelle: I do a lot and I think the army taught me this because once I learned something, it was just there, so I didn't do well like reading a script, I just, so I do, don't do a lot of planning, I have my tabs open to them there. But I basically take people through what affiliate marketing is because like I said there's a lot of people that have like no idea about this type of business so I started with hey you know Amazon right, Amazon has an affiliate program I take them, and I try to pick something different, Amazon, Home Depot, Lowe's, I pick another company, and then I open up my Google and I try to get them to interact with me by saying, Okay, give me a passion. Give me something and someone challenged me when that game was great and I found out Pez candy does not have an affiliate program. So I just typed in whatever they say and one guy was like a tree cutting service so I'm like three funding service affiliate program, and there was there was like yes in there, so I tried to get them to interact so I can show them, you can literally promote anything and then I take them through an affiliate marketing funnel, like what is a funnel, right, like people like what's the funnel, and I go through explaining that and then I take them through with using funnel Linux one an actual funnel is and how you take them through every company has upsells, what's an upsell, where you go to McDonald's you're like hey can I get an evergreen they're like, want fries with that, like that's an upsell, where you go, Hey, can I get a number to mail you want an apple pie with that I'm like That's enough. So, every company has them online buying something day by day to get a third free. That's an upsell, so I'm trying to get them in their own layman's terms, what do you think they mean and then I take them through. Picking a product builds it into an email sequence so granted I don't do extreme detail into any of those, but I let them see each piece of it. I go on to click funnels, I go into Active Campaign, I show them what it looks like so they can kind of visualize it in their own mind, and then it makes them like, oh, okay, well maybe it is easy. And then my, what I offer is I offer a 30 minute zoom call with everybody. I will, when you get finished with that 15 day challenge you schedule a call with me and let's get your system set up and running. So I give that to several people that I helped set up, and they're off to the races right now. It's awesome to watch them grow, I'm loving it. I'm loving that part of it. 

Dave: So, is that your bonus for them signing up through your link?

Michelle: I guess you could say and I do tell them that yes.

Dave: Okay, so kind of interesting guys to think about what, what can I do? What can I offer somebody to sign up through my link, right? Couple of things I just want to tease apart and point out, from what she said first of all we're working backwards with the bonus thing. That's a great bonus. And the reason why that's a great bonus is because if you can get on a zoom call, or, or a call with somebody. You can even do that earlier, Michelle, like I would even offer for you to say when you're on day four, like for example if you're an affiliate of Legendary and guys, I just want to be clear about this, everybody doesn't have to be an affiliate of Legendary and that's not a requirement for buying our products and it's a completely separate thing. We teach affiliate marketing and how to do it, the fundamentals which, as Michelle pointed out, the fundamentals were the same in every industry and in every niche so if you can understand how to do affiliate marketing and make money online space you can know how to do affiliate marketing, in the, the diabetes space or the help your baby go to sleep in their first six months of life's niche. So the reason why I say just back to the offering the Zoom call earlier, is because you may influence more of our blueprint sales for you if you say, book a call when you're, when you finish day three, right, when you finish day three, because then you can get on the phone, and you can tell them your experience, and you can give them a little bit of that third party validation in third party right versus when they get to the end of the 15 day challenge, because they see offers throughout the 15 day challenge, if they're serious about this and if they want to take their training and their experience and their commitment to the next level than that we have the blueprints programs. And so, it may help you, Michelle, to have that call after, say for example of once you finish the first three days of the challenge, book a call with me and give me a screenshot or so, some proof or just, or you could just say once you're finished with, with day three. Whoops, oh, I'm sorry, I thought I froze there for a second I thought I lost you. But yeah, do you see what I'm doing? You understand what I'm talking about, of moving that call earlier. I want to. Yeah, I want to. Alright cool, I think that would, I think that would really help. I think that really helps. But anytime you can be in contact with your customers, and Brittany Riddleball just pointed out, day three would be great for her because it's all about funnel building right so it kind of makes sense, right, because on day three, we talked about that. So just think about guys, when you're an affiliate of any product program or service. Make sure that you're familiar with the company that you're promoting their process, so you can plant your or or plant the seeds of your bonuses in the, in the right places. Okay, in the right places. So you can influence more sales because Legendary Of course, if somebody refers a customer to us, then we pay that customer, or that affiliate on everything the customer ever buys, which is, which is unique, that doesn't always happen. But, but, and that's a question that you want to ask yourself. When you become an affiliate for a company, do I get paid on everything they ever buy, it's just one of those things to consider. But since you do here at legendary at least, and that's what you pointed out, being aware of what happens on the back end of the company that you're promoting is important because you can place your bonuses or follow up calls or coaching calls, or at you know getting started Fast Start calls whatever you want to do or Fast Start bonuses or whatever you're offering as additional value for them to buy through your link. You can strategically place those in a way because if you've got on day three, you could say, Well, are you how are you liking this. Are you serious about this because there are going to be some other options. If you want to take things to the next level, and I don't always recommend everything for everybody, but if you're sub, and based on what you tell me I'll give you the recommendation but if you say you're serious. If you say you have a bit of a budget to be able to invest in your business, then you may want to consider taking them up on the blueprints because this is my opinion on them, and you, you'll learn more about them. 

Michelle: But, you see what I'm saying you can, and I’m really transparent about all of my lives in reference to blueprint people ask me, Did you buy the blueprints? like yeah I absolutely did it's worth every penny of it, you know, and it got me to where I'm at right now and I tell them, I can tell the people that reached out to me. They didn't purchase the blueprints. It's totally 100% obvious. The other thing I offer is my Facebook group, and I've had people that signed up under other under other people, that totally get in your group. You got to be an affiliate is literally a private group of my affiliate so we can become legendary together if you will, so all of my legendary marketer affiliates are in one group in one place. Let's help each other grow so let's go let's grow, I call it my moolah mentors tribe. 

Dave: Wow, that's cool. That's very cool. That's very cool.

Michelle: And it’s an Active Campaign if they sign up and that's why like on my beacons page you see more than one lake, because people on my lives like, how do I join the group. So I give them my Click Funnels or Active Campaign, I'll let you in my group, you've got to be an affiliate it's technically a group.

Dave: Yeah, you got to buy through my group. It's, it's, yeah, I mean affiliate marketing, like, it's it's cool because, like, you know, if I was like let's say that I had you guys got to be creative, too, like if I was somebody who already had a funnel builder which I want to I want to just mention funnel Builders here in a second why I think that it's the most time wasted bullshit thing that people spend tracks. Should I go with Click Funnels or build a roller. I mean I don't give a shit if you go mix for God's sakes, or, I mean, seriously guys, I know that I know that I'm being a little bit of an asshole right now, but it's like, stop wasting time, acting like whatever software you use is going to make you successful, it's not, you can use, Tom, Dick and Harry's funnel building website extraordinaire, the thing, the things going to go out of business in three months, doesn't matter, because you could build another one using another company, it's a commodity. The reason why we're not a software company is because I don't want to be in that business, quite frankly, we may come out with some software and some funnel builders in the future, wink wink, nudge nudge, but who gives a shit, you know what my message is going to be when we, when we if we ever get into software and selling any tools. It's going to be like, I don't give a shit if you buy ours or not. I don't give a shit, because it does, I don't care. Right. No, I honestly guys, I'll be completely frank with you, I don't give a shit if you buy training from us or not. You can buy training from Tom, Dick or Harry, right, you can buy training from Gary the guru, if that's where, if your heart and your gut says, Who is cheaper, and you want to go buy from Gary the guru. Uh, well welcome you back with open arms when you realize that you made a mistake, or hopefully you don't make a mistake, hopefully. But here's the thing is that people think that I really care, and I'm going to sit up here and convince you to try to buy this or that or like it, guys, it's all about, like software and training or different software is like we're to the point now to where there's so many different options out there. It doesn't matter. Just close your eyes and throw a dart, because you're it's not going to matter, the software you have, it's about how you use it, it's kind of like I used this analogy in the Facebook group do they somebody was like, you know, for the millionth time Clickfunnels or Builderall or ActiveCampaign or I get that. I just like to say look okay. No carpenter goes into Home Depot and sits around in a circle, Jay, if you know what I mean, asking the other carpenters, what brand of a hammer, do you use, nobody does it because every hammer drives and nails, it's, you can get the most expensive hammer and I've been on construction sites with guys who it's kind of like the asshole who buys the pic set of pings in golf clubs, right, and thinks that's going to make his game better and he still goes out there and throws his back out because he's digging into the. He sucks, the better the clubs don't make you a bit like it's like, I'll use a military reference, you can have the newest, best most badass ar 15 The most expensive one, or you can have the old Hound Dog thing with a little bit of rust, and you know what it ain't gonna make you a better sniper. If you can't, if you don't know how to shoot the gun, you're still going to be an asshole who can't get the gun, am I right.

Michelle: You're absolutely right. That's exactly it. I like to use Clickfunnels but I became very proficient in that software. Okay, so I like to give my students, my fans, you know, options. Okay, well let me try to learn a different software, try and learn something new. So once you find one that resonates with you, it doesn't matter, it's just a tool, like you said, it's just a tool. Find it. If it's easy for you to use, use it. And that's exactly what I did. So, when to write the software, it's just a tool to get you to where you want to be and it doesn't matter what tool you use

Dave: Somebody who's listening to this for the very first time is going this guy here is something else he's a. This isn't very professional, but it's like a part. Tired of professional art yeah tired of smoke being blown up your ass. Aren't you tired of Gary the guru who comes in the nice Su and just blows absolute snake oil right up your anus. I know I am. I'm just tired of all of this bullshit. That is, Like, my thing is about. This software is the best. It's like no it's not, it's because you know what the reason why we sell training is because what you put on pages, what you write in emails, what you say on videos, that's what matters. It's not the software that you use, it's just, it's, it's not. Nobody gives a shit that you're in a suit or not in a suit that you've got your hair combed or brushed or not that you've got makeup on or not, that you're overweight or underweight or, or that your voice is high pitched or low pitch to whatever that you're Christian or Muslim or black who honestly they, it really, we don't care. We just give a shit if you care, and we and we care that you're actually telling, and teaching and give adding value you're, you're telling me something in my life, because as a human being, I'm a selfish bastard who the only thing I care about when I'm watching a video is how does this apply to me, that's human nature. Yeah, yeah,  and you're doing that well because you're focusing on being interested in people's needs, Instead of trying to be interesting yourself.

Michelle: Yeah, right. And that, I'll tell you, one day that changed the fear game for me when it came to videos like I was a stuffed shirt on YouTube videos. I'm sure. I'm like, God, you suck. So when I started going live, that's when I kind of came out of my shell and I became, Michelle, and I'm just like, like everybody comes in my life, they're like oh my god I love your energy and I'm like it's so not fake I'm like yeah, this is crazy. Come hang out with me, and people do and they love it and they need that motivation, like, let me show you how to do something like this, I literally make TikTok videos for a living.

Dave: If you're, you know, here's the problem, if you're being a stiff ass, and you are putting too much, you know, everybody can tell if you're trying to be perfect, you know what I mean, and what you're doing is you're reminding them of that school professor that they hate that made learning boring, insurance, and that's honestly that's subconsciously what people are thinking, it's like the minute they tune into your, whatever, and it's just like your old stiff professor, you know, whatever and they're like, this sucks like I don't want. So there's an element that you should all give yourself permission to just let let your hair down a little bit, you know, I would almost challenge everybody to look your worst, right, for like 30 days just instead of worrying about the hair and the makeup in the, in for us guys, It's still the same thing it's the hair and, you know, I mean it's like, I gotta, I gotta get the part right and I gotta, you know, whatever I mean you should have seen me when I first started I'm this ex, homeless, recovering drug addict who's homeless and doing drugs 30 days, you know, not 30 days ago I was still trying to glue my ass back on after 30 days but I got an online market about 12 months after I got clean in 2008. And here I am trying to you know be on video and have my hair and I'm like hi, my name's Dave Sharpe, it's like, that was the most, Not me. And everybody sniffed it out because they got a built-in BS detector. Everybody has that nowadays, and when they sniff out, you know you trying to be perfect so that back to my piece of advice, you know, everybody's trying, branding, and let me show you how to build your brand, right and it's like, no, don't listen to anybody here's how to build your brand. Look, your the worst for 30 days one why. Because you're going to get comfortable in your own skin. In the best brand that you can ever develop is a brand that's authentic. Why do you think, Ilan musk, I'll never forget I was watching Joe Rogan which I never watch this shit because it's three hours long and I'm like, I don't have time for this, but I do like Elon and I'll never forget, Elon was on Joe Rogan's podcast, and Joe bust out this massive spliff. You know what I mean there's a huge joint, and he fires it up in the lungs, the richest guy in the world. You know what I mean. And Joe takes a couple of jokes and passes it to Elon and Elon is like, is this illegal, and basically you could, he didn't say fuck it, but you could just tell he's like, is this illegal. Okay. You take a couple of jokes and then hand it back to Joe Rogan, right, it's like, come on, you don't I mean, that's the most bad. It's crazy. Like so. There's an element of quote letting our hair down and I think that the first those first 30 days would be good if everybody, Or the next 30 days gave themselves, took on that challenge to put less emphasis on yourself and how you look and sound, and just more emphasis on, because if you know you look like shit, like and nobody that I think looks like shit but if you know, that's not what you're focusing on tonight I'm gonna get ready, no showers, wrinkled clothes I seriously. I think I've worn it probably three or four times. It was literally laying on the floor when I came in at a tank top and I just picked this shirt up off the floor, and I put it on. It's probably dirty, maybe has a little fungus in the armpits, I have no idea. I don't care, because it's not important

Michelle: Right it’s not important, you know what I mean. Right, I can’t smell you. That's it 100% If I Was anybody out there that's new. That's like being scared by giving anybody some advice, it would just be yourself. Okay, people don't read, there are some people that don't resonate with me because of my energy and the way I talk or whatever and they're like okay this growth rate I can't, I can't. So they don't, they're not going to come to my world. But there's tons of people that do resonate with me and my energy just like someone's going to resonate with someone else because they're. I'm not gonna say stuff here but because they're a little more professional than I am, you know, to me, you're going to get your own unique audience because of your unique self. So be yourself. That's it. Don't try to be anybody else. We'll all take it.

Dave: I think the problem is people because of how society sucks, our identity from us. It's like when we finally want to turn the page on our life and start a new chapter of entrepreneurship for building a business, something like this and somebody tells you to be yourself. So almost like I don't even know who I am. I've been a mom for 20 years, or I've been in the military for 30 years, or I've been at a job in a cubicle for 20 years, I don't even know who I am. And so I think part of this journey, and that's why it's been actually therapeutic for me which I'm not saying that, by our shit and it's gonna be therapy. I'm not saying that this business has been therapeutic for me because it has, It has allowed me, or it's challenged me to focus more on others instead of being so self absorbed about myself and am I okay am I doing this right. Do I look okay which is what society kind of is, it's always about Image, Image, Image, Image, Image, in being perfect in sounding perfect and all this bullshit. And I think that for me, it's been this great sort of, it's almost been a it's been a it's been a secondary benefit you know is it's challenged me to be more comfortable in my own skin, and the more comfortable I've gotten in my own skin, the more that I've embraced who I am, the more that I've accepted who I am, with all my flaws and imperfections all the things that even other people have criticized. Oh, Dave, you're too hyper Dave you're arrogant, Dave this Dave that we're all the things shots that people have taken over the years, I've just, you know, in, in, I've turned all those struggles in the strengths, like if I am a little manic, you know, it's, I am a little bit, so I try to put that energy into, into my, my content in hyper now and then I'll, I'll maybe I'll be calmer for the rest of the day my wife will have to deal with me bouncing off the walls. You know, because I drive her friggin nuts, you know, when I don't know I'm like a dog that needs to be walked every day. And if I don't, I'm like annoying everybody around me. Right. you know, but I don't know I just, it's, it's, I think that this business, being an entrepreneur particularly online marketing but all the different ways that we can channel energy and emotion out even trauma I've turned struggles in the strengths by taking my past with addiction and so forth, and talked about that which has had an element of a therapeutic element to it. I've turned those struggles in my strengths by mess into a message, and it's been a channel for me to channel emotions, whether they're, you know, happy or sad or angry or mad. It's, I'm channeling those out into and I'm also working on accepting myself because I'm getting on camera with all my flaws and imperfections, all my gray hairs and wrinkles, and I'm just focusing more on you than I am on me, which fills my spirit in it and the end result is more happiness, more impact and income isn't a weird how we, in order, there's a sane and recovery 12 step recovery that says if you, you can't keep what you have unless you give it away. And what that means is, you can't stay sober unless you help others stay sober, and that is a paradox, and I think it works the same way in this business that you can't keep what you have, or gain more until you give what you have a way,

Michelle: That's the knowledge, it's the knowledge that we have. So, I learned something, I teach it. Hey guess what I just learned today, check this out. And so you Yes, and I can't. I think it was Brian. Man, Brian, I'm just saying, You know what I mean I am not worthy, Brian. I'm telling you, he is, he got me to where I'm at because I'll tell you what, so many life, life happens, life happens to every one of us, and it's how you come out of that and how you use, you know your strength I lost my sister I lost my father like two years ago,

Dave: My condolences to you and your family for those recent losses.

It's how you come out of that and how you, you build on that. And that's, that's been my Michelle: strength, and I know that I kind of miss them every single day. And I know they would be so excited to see me right now. Sure, but to teach other people and to help other people is what I find I meant to do. So when I was a millionaire, it's really irrelevant to me. I want to help other people that are struggling, you know, and show them that there are ways that you can do this without showing your face on camera. Let me show you how. There are ways to get over that fear and I tell them to go down and look at my first video, you'll see, go look at my YouTube that first one. Yeah, no, not good. Okay, but I'm learning and the more you learn, the more comfortable you get in the skin, you're developing, if that makes any sense. 

Dave: You know, I'm getting a lot more knowledge every day so I can't tell people enough, you just got to start, the only thing you have to do is start, are you an action taker, take some action,

but I'm not an action taker, learn how to be learned how to develop that muscle you're born a certain way, born an action taker and I know that because I'm watching my six month old work his ass off trying to learn how to crawl. I mean, I'm telling you we're all fighters. We're all fighters, we all fought early in life. And over time we just had different messages that were given to us from different people in society and so forth TV television shows all this kind of stuff, professors, teachers, bosses, that just kind of put a blanket on that. And I'm telling each one of you, we are fighters, I'm telling myself this too, I got a, you know, I'm a fighter, you got to tell yourself, I'm a fighter, it's in my nature. I thought to walk, I fought to crawl, I fought for everything that I have. I fought to stay alive, in many cases, I can, I can fight, and I can get anything that I want to show your proof of and you're not just inspiration for, you know, service people who are coming out and that's not easy. I don't have personal experience with that. But I also am not stupid. I know, particularly for people who have been exposed to traumatic things , and you're in the military for any amount of time you're going to be exposed to some things that are traumatic, maybe more people than others but that's not easy to transition. It's not easy to transition out of any career, but particularly out of military service, my lord. So your inspiration for those people and I would encourage any of you guys if you are having challenges making that transition you're recently out of the service or you're going to be in the near future connect with Michelle and gain some experience strength hope from her around that particular area, but you're also an inspiration for all of us civilians who are just trying to figure our shit out. And, and, you know, survive and thrive on a daily basis in a new area and a new business and get things kind of going so thank you for that. Keep up the fantastic work. It's wonderful. It's beautiful. It looks good on you. And I hope that you'll come back and keep us updated and lead me to learn from you and gain from awesome energy.

Michelle: Absolutely, my pleasure. Dave, thanks so much for having me. It's been great, it's been a great experience. I can't wait for more, I can't and I just got one piece of advice for anybody out there listening, you got to go get it. Ain't nobody got to give it to you. You got to go get it, so go get it.

Dave: There you go, Michelle, thank you so much, it's wonderful and beautiful. Have a great day, and again thank you for your service. 

Michelle: Thank you so much. Appreciate it. 

Dave: All right, my friends, there it is, we've got her, you know, TikTok up there. You can connect with her, and, and follow her and also please remember that you can go back and listen to these episodes on Apple, and on Spotify, Just look us up, Wake Up, Legendary. For those of you who are not kind of getting these little text message reminders every day they're really nice to get, I get them as well. You can see, is all we sent is just a little reminder with a description of the episode, and then a link so you can click directly to the live, okay so that is on the screen you can text the letters WUL caps or no caps doesn't matter WUL 2813-296-8553 Get on that text message list because tuning into this part of the community that everybody talks about is, is getting to see and hear from people every day. Like Michelle, who are using the strategies, the training, leaning on the community, and going out there and changing the world, but most importantly changing their world. And you got to start with you, you got to start with your home, your family yourself, and then work out from there. And the more people you help the more money you'll make. That's just how business works. All right, my friends. I'll see you back here tomorrow for another episode. Get the hell out of here, be Legendary.

Below is the transcription for this episode:

Dave: What is going on my friends, welcome to Wake Up Legendary. It's a special Memorial episode. Happy Memorial Day to all of anybody who's celebrating particularly here in America. Yeah, thank you to all the Vets. And, you know, those who are in our community that have served here as an American that's a freedom man, freedom. It's an important thing, and it's our most important and treasure thing, and allows us to have, you know, the life that we have which, you know, as you guys can see this morning I'm gonna be with my son here. We're going to be doing our normal stroll here around the pool here. This is our kind of little. This is our little laugh track that we take quite a bit, and we're all after freedom, aren't we, that's why we do what we do. And so that's a good, it's a good having that gratitude for freedom this morning. Well, we got the sprinklers on so we could avoid getting wet here too. That's an inconvenient thing. Okay, my friends, well we've got a young entrepreneur. This dude has been hustling since he was 11 years old with some Instagram accounts and we'll hear a little bit about how he's been able to grow his TikTok account to over 100,000 people, and just rock and roll. So with that being said let's bring in James to the show.

James: Hey, how's it going? 

Dave: What's up, my man. How are you doing, brother? 

James: I'm doing good. Doing good, happy to be here. You're a young buck man tell us how old you are 

James: I’m 19 Right now, man. Wow, wow,

Dave: That's that's incredible to be doing what you're doing at 19 You know I feel like a grandpa here with the old school back when I was 19 You know I was, but I won't hit you with that, you know I was doing very different things when I was 19. So, you've got a, an awesome start but this isn't, this is this isn't the first chapter of your journey, tell us a little bit about what you've been doing, you know, for many years now, and kind of how you, how you see the internet being something that's a tool for you that you've been using ever since I guess 11 years old, right?

James: Yeah, definitely. so I'm pretty much when I started, I pretty much just started an Instagram account where I was posting things that I thought were funny. And all my friends followed it and you know it was going good, and then that's when Instagram kind of released their popular page feature. Back then, and occasionally my posts would get on the popular page and you know before I knew it I had about 7, 000 followers, and this was not me showing my face or anything like that you know strictly just reposting content I thought was funny. 

Dave: Memes right? I mean as we know them now as names right? 

James: Yeah. Back then they weren't called memes and people just thought I was weird, but yeah. 

Dave: Even though you're young, you're an OG, in the meme game. 

James: Oh yeah, definitely, definitely. And got to about 7000 followers and then that's when other accounts started trying to connect with me, asked me to do like shout out for shout out, so we would pretty much shout out each other's accounts, and you know it might sound easy but you know it was a hustle because each shout out with like 15 minutes so you had to be there to delete it and then ask them to repost it things like that. I would come back from, you know, 6/7 grade and have to be hustling on my Instagram accounts, and before I knew it, it's, you know, about three months and I had actually reached 100,000 followers on Instagram. That's probably not that impressive nowadays but back then, you know, when it first came out that was like a gold mine. 

Dave: That was like a very impressive bro I think that's even impressive nowadays but continue. James: Yeah, so, um, and then on my account and actually the day I reached 110,000 followers I remember I was sitting out back, and had a company, reach out to me on direct message, and they were offering me $750 For a shout out, and then I was like what's a shout out, you know, I had no clue what was going on I solely started this Instagram account, because I thought it was cool, you know, the followers, they were like a bonus, you know, everybody on my school thought it was pretty cool and then, you know, I was like, oh wow this is actually a way to make money, and, you know, from there, I would do shout outs, and I was kind of doing too much and I noticed the more you would do, the more your followers didn't like it. So you know I kind of found the way to steal it out what I would do one or two a week instead of doing them, you know, every day, and I was too young to have a PayPal account and I had one set up anyway and I remember my account had reached the $5,000 mark and that's whenever they make you verify with an ID or something like that. I wasn't able to do that and that's kind of like told my parents about everything because they were pretty skeptical, not gonna lie. And they were like, You did what? It was pretty cool you know they didn't really, they still really don't understand what I do but they know it works. But yeah and then from there, from that Instagram account. I started gaining up other ones so I had a little monopoly so anytime an account would ask for a shout out, I'd be like, Yeah, and I have all these other accounts, and ended up getting to a million followers on a couple different accounts, sold a couple of them a couple of them got hacked. And then whenever my biggest one got hacked. That's whenever I kind of transitioned away from Instagram. I put literally years worth of work into an account just for Instagram to do some back end stuff for employees there and completely take it from me. 

Dave: Wow, you think it was employees? 

James: God, yeah we have it all proven, but really nothing we could do about it. Super driving, but got out of that and actually I got on the bike a little bit more. And then my calendars disappeared one day whenever they deleted the app, but yeah I went from Instagram to fine back to Instagram for a little while and then I took a little break, started a Social Media Marketing Agency, and I still have packed going, and now I do the TikTok stuff.

Dave: Okay, awesome! How many clients do you have in your agency? Is that is that is that are you are you doing what, and we'll talk about the affiliate marketing thing here in a second but I was just wondering what are you doing with the agency because that can be fairly overwhelming for people to get clients but then, most of all, service those clients, and keep them on retainer which is where the kind of longer term money comes from. So what are you doing to what, what, what's included in your social marketing services and how long have you kept clients?

James: So, great question, the longest I've actually had a client, it's the planet still to this day. About a year and four months. It is definitely harder to keep them, you know intrigued in the social media marketing,

Dave: But so are you getting you know they've got to ideally see some sort of result right I mean, that's, that's kind of the biggest challenge is if you're going to keep somebody on retainer they got to be seen some sort of result but so and so what are you charging and what are you doing for them, I'm just somewhat curious, not that I want to advocate for that model for most of our clients here but I'm just curious because you're a savvy young guy and I'm just curious what you're doing.

James: So yeah, the bare minimum I would charge is sixty, a month, and that would include Instagram. Instagram, you know, running an Instagram account running Facebook account managing the Facebook advertising, and if they would want YouTube advertising their email marketing done anything else, extra, it would be, you know, probably about 150 more, but I like to look. Oh, yeah, like that's a month

Dave: $150 for email marketing and YouTube though that's cheap.

James: Well, yeah, I would pretty much be with YouTube I wouldn't include anything extra. I would pretty much be running the same Facebook ad that I would create for them on YouTube as well.

Dave: Right. Which, which in some respects, the creative that works well on Facebook doesn't always work well on YouTube question with clients and I just think, just to kind of move the agency piece along a little bit is, I think the question for a guy like you, who's developed your marketing skills, and you're at a place now to where you kind of know how to get results. And then, the question I think becomes time management, and then out, you know, like, where you spend Where are you going to get the most bang for your time. So, I think, I think the question that I would be asking myself if I was you and I'm curious if you've asked this and what the answer is, is, why not go 110% into your own stuff and just, just leave all the client stuff alone, because is it, is it not stepping over dollars to pick up dimes to be wasting your time and it's not a waste of time it's generating income it's, you know, but if you don't have a plan to keep a long term agency, are you stepping over dollars to pick up dimes, to still be keeping on these clients, or have you gotten systematize to where it's only a couple of minutes a week or whatever you understand my question?

James: Yeah I definitely see where you're coming from, um, so, pretty much, I kind of do have things almost on autopilot right now obviously I do have to go meet with my clients thinking like, in the month reports and the take pictures, things like that, but I have a majority of their Instagram, Facebook posts scheduled at the beginning of the month of content planned out, it's already, you know, click a couple buttons, and it's that you know posts, going up every Tuesday and Thursday on this account every Wednesday and Friday on this account. So there's not much you know there's not much. I can't really forget to do anything because I take care of it at the beginning of the month, but I definitely see where you're coming from. Landing a client is definitely hard, keeping them is even harder. That's kind of why I kept my theory that I know they're gonna stick with me, and, you know, went all in on affiliate marketing so I look at both affiliate marketing and my marketing agency is passive, but like you said, it's definitely not minutes a week but, you know, an hour a week for an extra, you know $1,500 bucks a month really doesn't hurt you. 

Dave: No, no, no, and I the reason why I'm asking the question, is just to kind of give listeners also, That, that kind of question to keep in their back pocket as you grow your business, things that you did at the beginning of your business to kind of scrap dollars to just put money in your bank account because that's what you do at the beginning of any business is you do whatever you got to do to put money in the bank, you know what I mean like you do whatever you got to do you, you coach. I mean, a lot of times if you're getting into coaching or something, you might take on a couple of clients for free or agency work just to get some testimonials, you know what I mean. But as you grow your business and have more success. It's really all about making decisions about what is the 20% that I'm doing that's getting me 80% of my results. And what is the 80% that I'm doing, that's giving me 20% of my results, that if I let that go, even though that's hard, even though it's hard to let 15 $100 A month ago if I use your example. If I let that go and freed up that time space and that mental space. How much more could I generate. If I went all in on the big levers in my business, you know, because there's big levers and they're small levers and usually in my experience, and again I'm talking to everybody here not just you James is my experience is oftentimes the things that are tedious and stressful and kind of take up the most of my time, oftentimes are the things that bring in the lit the least results in for example I'll give you all an example, people who pay $7 for our challenge, are the biggest, complainer's, and I appreciate every single customer. I really do. I love you all, but I'm just telling you not to talk to you but get you to think about it. Also, what to expect in this industry, in any industry, the freebie seekers, the people who spend the least always have the most questions and complaints, and the people who spend the most who are not who are, who kind of have an abundant mindset, we're not, we're willing to invest more into their education, you know, who, you know, our, our, our, the higher pain premium clients always have the least amount of complaints because they take more responsibility. Right, so. So anyways, I mean, again, back to my point, which I'm just bringing this up for everybody, is that oftentimes as you grow your business, you have more choices, you do have choices you may not feel like you have choices, but you do have choices. And the choice, oftentimes becomes, what do I need to take off my plate. In order to create more space for the things that are generating the most results in the most revenue with the least amount of work. Does that make sense to you, James?

James: Yeah, yeah, definitely. 

Dave: So how did you get into affiliate marketing and what's your, what I mean, I saw your TikTok you're over 100,000 on there. How long have you been on TikTok, to talk a little bit about finding Legendary. Talk to us like this next because you've taken us through the first few chapters of your life which are super interesting dude, super impressed by talking us through these, these latest chapters, how is that going?

James: So yeah, obviously, the marketing agency was a bit harder to scale. I knew I knew I needed something else I knew, you know, even if it wasn't the marketing agency needed to be something online, and that's actually, when my friend Braden Ebert. Do you remember, he actually, you know, we're from the same hometown Houma Louisiana, coma, yeah yeah about 4040 miles south of New Orleans. 

Dave: Nice man some south east folks, I'm over here in St. Pete, Florida. 

James: Gotcha. But yeah we he pretty much reached out and he was like, pretty much, I'm like known around town, make money online, I know what I'm doing, he reached out and he asked me, you know, man, you're like man you got that offline presence too. But he pretty much asked me, he's like, you know anything about Dave Sharpe? And I was like, No, not really. And he was like, you know, I'm about to enroll in this challenge I don't really know how it's gonna go for me, that he started up, and I was actually trying to get him to work with me on my marketing agency because you know around here, there really aren't that many people that want to, 

Dave: Or anywhere but I feel what you're saying is like in the South. Right, it's like, people can be super skeptical, right.

James: Yeah, and Braden was like, you know, he didn't really want to go in with, because he wanted to go all in with this, you know challenge and I was like, bro, you're probably wasting your time all this and all that, and you know it, probably about two weeks later and it's like I'm gonna start promoting on TikTok all this and all that I was just like yeah go for it, whatever, whenever it comes back and he's like, Dude I made five grand my first month. Right, well, what were you doing like them out, look you're over here you're over here, posting on Instagram for 650 a month. Right. Exactly. And, you know, I did my own research on you and came across the challenge to enroll in it myself. And here's the thing while I was taping the challenge I was just like, wow, because for years I sold people Instagram shoutouts that would literally go to a funnel, it would go to you know a $3 ebook and I was like, There's no way these people are making their money back from paying me $300 For a shout out, and now I know how the business model works and it's just like could have been doing this for years, you know.

Dave: So, that kind of was your introduction into really, really not only affiliate marketing, but also kind of using marketing funnels and more complex sale systems right yeah definitely 100%. Nice man, so what's your experience? When was that? 

James: Oh, So this was probably about two months ago. 

Dave: Wow, man. Wow, so. So in the last two months, how have things changed? How is life in business different?

James: So honestly when I was running the marketing agency I knew I could be lazy with it so I wasn't always you know trying to achieve more, I would just have like waves of motivation, and I'm like yeah I'm going to land on these clients and then time would come around, you know, just really wouldn't happen but you know what affiliate marketing, I like that I don't really have to deal with clients, and I'm a lot more motivated to do work, you know, I know no matter what I have about an hour of work to do each day, and other than that I'm done, but I really tried to make myself put in the hour each day. Really just keeps me motivated you know and especially seeing. I know it's not good to compare yourself to other people's results but seeing other people get good results, and you know having the Legendary community, you know the Facebook groups, things like that, it's just, it's all it's all really motivating and it's great. What you guys got going on.

Dave: Thanks, man. Thanks. Well, it's, you know, I'm sure people are watching you right now, feeling the same way, you know, and I constantly challenged people to get into being inspired versus, versus being being critical of yourself, you know, when you see other people that are succeeding, but I'm sure people are inspired by this conversation what you're doing as well. I want to you know I want to zero in a little bit on that, like how I don't have to deal with customers, you know, I think it's kind of a funny thing to say but it's so true right it's like when with all this other, with, with every other business model, you got to deal with customers, I mean, every other business model on mine, you got to deal with customers, I don't give a damn what they say in the webinar, right, it's like Amazon drop shipping, particularly marketing agencies, even coaching, consulting and events which is one of the things that we teach in selling information, there's kind of four business models we teach, but, but really if you're new, we encourage people to do affiliate marketing first because focus on the marketing aspect you can focus on one kind of department of your company, which is the marketing department, and you can spend as much time as you want or need in that department, getting good at, you know, creating content running ads, writing emails, dialing in your message, right, getting clarity on who you're talking to all those things you can take as long as you need and still make significant income, Because, because of the model because if you partner with big companies, then you can then they'll take care of that stuff on the back end. And it kind of really is the most timeless business model that's existed on the internet. And I think that looking at how some of these other companies like Uber and Airbnb and stuff has kind of taken the model to like a whole nother level of connecting people who have products to people who want those products. And, but, but, you know, I mean, obviously they've taken it to the next level because they're doing customer support and stuff but it is kind of affiliate marketing because they don't own any of the products, they don't. He doesn't own any hotels, Uber doesn't own any cars. So it's, I think it's your perspective here of the marketing agency stuff this morning and how it compares to affiliate marketing not that good, bad, whatever. What I'm looking at is what's better, what's worse versus for, I mean it's not kind of like that. It's just, just, just one eye wide open. Just understand the game, understand what's what, what is available out there if you want to go in, like if you're doing affiliate marketing those of you here's another thing that pops up a lot. It's like, okay I'm doing affiliate marketing, I'm getting pretty good results with affiliate marketing, I've got a little bit of momentum with affiliate marketing, now all of a sudden, like somebody reaches out to me and says, you know, will you build my funnel, or will you, you know, Do you know take on my run my ads or whatever, you've got to carefully balanced that in if you're going to take on a job, to, to bring in some extra income. That's cool. I kind of encourage that in some respects, that if you, if you have extra time, go put an ad up on. Go put an ad up on freelancer and, and, in do some copywriting games, right, must be eyes wide open about how you spend your time, and if you're having momentum with affiliate marketing. Then, then, be careful about shiny objects, and just become a garbage can of whatever you know opportunity comes your way, because that's one of the ways to get distracted. Right, and lose momentum. And I don't know if you've, it sounds like you've been pretty focused on what you've been doing. But I also think that we're all vulnerable to that because we're business opportunity seekers like we're entrepreneurs. So it's kind of like, you know, like I saw one of your textbooks and you're like, you know I'm making money online, and I'm not making it from Dogecoin I'm not making it from this I'm not making it from that. Some people will make $1 however they can. Great. Desperation mindset. But my point is that building a real business who succeeds long term has a lot to do with focus, insane notice right. Tell me what's coming up for you as I'm saying that because I think this is going to be something that's going to be important for you in the coming months and years.

James: You know, with having a TikTok I've had a lot of, like, random little cryptocurrency people ask me to, You know blow up their coin that offers they've gotten pretty good money just to make you know a couple of videos about this like, why am I. These people who put their trust in me and, you know, to help them start their own affiliate marketing business. Like why would I do that?

Dave: Like to go all on your account and be like, go buy this coin go buy. Yeah bro. Yeah, that's some shady ass like right like that you have to make right is like do I want to take do this quick cash grab. And maybe violate my audience's trust. I want to play the long game.

James: Yeah, and you know, I was pretty good money, you know, they offered me like 700 bucks or three, like to make free videos like for each video, and I thought about it for a little while but you know at the end of the batch really could. And you know I just do things like that and I'm gonna have to keep my guard up for it because I know obviously the bigger I get the bigger, they're going to be offering, but you know it's things like that kind of watch out for. Definitely, definitely see what you're talking about.

Dave: So being a content creator being somebody who's good at this, I mean, obviously you've been doing it now for eight years or so like creating content on Instagram and various platforms, TikTok now and in two months, year over 100k And you know what you're doing. So, give us some things that if you, you know that you've done in the past two months to kind of, kind of blow up your, your account like maybe two to three tips are things that you do, that anybody could kind of take and run with and get results with.

James: Yeah, definitely. So, um, you know, first things first TikTok. Personally I feel like they're looking more like quantity over quality. You know, if you, if starting off, I really recommend you try to post eight videos a day it might sound like a lot but it just takes one of those videos to go viral for you to make it, or whatever you want to call it. Eight posts a day, as soon as you can go live on target, Definitely go live, when you go live, they push out your old content like crazy trying to get you new viewers to stay consistent to, you know, my two months and I think I've only taken three days off. In total, where I haven't posted anything which has absolutely been instrumental in sure but, um, you know, I just, I see the bigger picture, you know, always, always try to look at the bigger picture. And a big thing you want to avoid know that there's no difference between, there's literally no difference for anybody on TikTok account, at least there's no difference between me and you like I, obviously there were hard times when trying to gain it and I thought anybody that gained a TikTok account they just got super lucky, you know, it's really not the case there's like a proven strategy if you post, they're gonna push your content out. It's really just up to you how much you post, and you know, the quality of content you put out there, but provide value, you know, provide value for sure.

Dave: You got a, you gotna schtick it all? Do you know what I mean by like a schtick, like, it's kind of like this is like your thing, you know, like, a couple of my sticks are, like, some like the brand name that I like always try to kind of wear the same thing so my, my image, always.

James: I have to wear a black shirt and the same jacket every time I'm making TikTok. Also if anything I don't have my brand on it but I feel like people can see me more and more, they probably see the same thing they recognize me and maybe follow.

Dave: Right. Also like I saw a guy this morning on the talk that was like this, Dan, like he was like a. He was like a, like, he was not in our niche or he was not even doing affiliate marketing it didn't seem like he was just doing content creation, building up his, his account but he would go to the gas station, and he would jump out of his truck, and to a to a song, and do a little dance right there at the gallery. He was like this kind of, you know, you know this, this, this kind of stocky, well built, handsome cowboy looking guy. And, you know, like I said he would, he would, he would hop out, you pull his like 90, plus percent of his videos for him pulling up to the gas station hopping out of the gas station. Out of this truck is doing a little dance. And then we had a guy a couple of weeks ago, who did his name but he was super cool. He was in his bathroom right there, his schtick was that he was in his, in his bathroom and his whole concept was like learn how to make money online from your bathroom. Right. And usually comedians have shticks, you know, like when you're a performer, you kind of, you want to be known for certain things, certain lines certain jokes, certain, you know, certain stories, certain parts about your personality, and I'm kind of, I'm kind of saying this because it's, it's, it's a great strategy. It's great to be known for something, because if you're not known for something or you don't have something that kind of sticks or stands out, that you do over and over again to kind of become that guy or that girl. You can just blend in, right and then you just, you know, it's like, it's like you don't really build a brand like every great brand is known for something, you know what I mean they're known for something. So do you have any kind of sticks or what comes up for you as I as I as I talk about this. Do you feel like you need one you thought about it I mean, obviously, the clothing deal going on. 

James: I mean, obviously, we got it, I think I definitely need one. You know only, only like random sort of thing I could think that I have going is like James is the guy to go to if you want to you know find out about a side hustle if it's legit have run with it, you know, but no, no, like, I guess physical kind of brands or no, what do you call it?

Dave: A schtick. Like, there is like a thing that like, it's like a word that comedians use, right, like, it's like a weapon. Your song and dance like your act like your, you know what I mean, like, but it doesn't particularly have to it can be just like hey stick is he's always got like, I don't know if you ever remember flavor. Flavor the rapper, he always had the big clock as a necklace or, you know, I mean, somebody might always, like, wear a certain kind of hat or be in a certain place, so for us as content creators and online marketers, again, a good example of his shtick is the guy who's always in the bathroom. Right. It's just something that catches your attention, and it's just different. Right. And for me, I guess my schtick has kind of been my story right my store I've been so transparent and open when I get on a video I'm just like, I'm an ex heroin addict who is homeless, that's kind of been my stick right it's kind of like, it's a dramatic, like, almost embarrassing like most people would be super ashamed. Most people never share anything about that kind of stuff. Right, it's kind of something that even if you had it you just kind of people are just embarrassed about it for whatever reason. Maybe it's because they, I don't know, it doesn't matter to me why they're embarrassed I just I'm not and maybe it's because I'm sober right I don't get high anymore. So it's, You know I can talk about it. But anyways, I'm just, I'm just offering this because for you, James. I think that you're so you're so good at, at, you know, you're you're savvy, you're so good at creating the kind of content you get it, you understand the platforms, how they work. And I think that if you developed a bit more of a shtick. Like, what's your thing, what's your thing that you need to use sometimes for us content creators. It can be something that we say at the beginning or the end of our videos like I always say, be legendary. Right. Like, that's kind of a shtick, you know, people say that back to me, You know what I mean, they say, be legendary. You know what I mean. And I got like the hat. There's a guy on Instagram, in social media called Ed my left, he's a big, you know, kind of motivational personal development guy, and he should schtick is max out, you know, like max out your day max out your life max out everything he's like max everything out. Anyways, it's just, I think it's for everybody to think about is, like, what are you known for, you know, if you're not known for something, then you're going to be just blend in with everybody, I mean if you think about brands that are really like look at popular brands and ask yourself what are they known for what is what is what is what is what is Apple known for, like, what is like somebody's Legendary brands, they're known for things, when they've got a schtick and you look at content creators if you kind of look at really successful content creators and marketers online. Oftentimes they have a bit of a stick and even if it's something that they say somewhere every time. Just what are they known for, you'll, you'll, you know, it'll take you to the next level if you can develop that. Right, that's absolutely. So, well, what, what, what would you tell somebody man who says, I love this story to about Braden and you and how that I just helped funny as that was he both, he hated know what the hell he was doing now he's crushing him and he's, you know, I mean he's just taken off, you would never think you would never know. He was just, it's hard to think of people when you see them succeeding and confident that they were just as unsure about what the hell they were doing, as, as anybody else. You think that gives us a lot of transparency and such a good thing to know. And then you too. It's like you were like a waste your time that come over here and, you know, posts on Facebook for clients with me, you know, I mean, your brain was probably going to make a 100th of what he's making to come over and post on Facebook accounts and stuff with you and, and then eventually you kind of followed in his foot track footsteps or, you know, got involved in all this as well, and now you're taken off to the moon, it's just it's incredible, man. It's incredible how this works when you're open to opportunity, and you're not closed off right. 

James: Yeah, exactly, exactly.

Dave: Crazy man. So if somebody was sitting on a checkout page right now and they were like, thinking the same thing skeptical about legendary and about what we have in our training and stuff and just unsure and not do I want to spend the time or do I want to spend the money, what would you say to them?

James: I'd say, you know, look at every opportunity, like a scam that really holds you back. The legend I get is that you know there are scammers out there, like, don't get me wrong, 100% online those scammers oh wait on one second. Sorry my back, I had a few computer scammers out there online, but I mean all you have to do is do the research, I mean 15 Day Challenge by itself wasn't featured on Forbes entrepreneur. It's a great program, you know if I could go back, the only thing I would do is take it sooner, in all honesty, it's been, it's been a road, there's definitely work to put in. Like when I promote the 15 Day Challenge and make sure people know like, you don't just watch the 15 Day Challenge and money shows up in your bank account or anything like that. There's definitely work to put in. But yeah, it's definitely worth it. Don't get me wrong, it's taught me a lot, even being an experienced marketer the 15 day challenge, you know, legendary marketer opened up new doors I didn't even know existed. And it's been great so far. So, I mean, you know if you need to do your own research to do it but you know this is just me talking.

Dave: Talking that 19 year old Louisiana like write that off that offline, OG meme legend. Yeah. Well, my man. Look, it's been really, really great to chat and, and, you know, I know I contributed quite a bit to this conversation but hopefully what I said also is helpful to you, because that's, you know, I mean, time is precious. We don't do these shows just, you know, just to, you know, prance, you know, successful students and clients out to show I mean, I want this time to be valuable for you too. Because you know what you're taking time out to come on and share your story and your content and that's the value. I want you to know that I mean I want everybody who comes on the show as well as those who are listening to know that I value your time. I bet and hopefully that's a confidence builder for you because you know most of the time we're not told that our time is valuable in this life, we're treated as if or we're taught as if our time is not valuable so we don't value our time. Right, we don't we don't walk and talk like our time is worth 500 An hour 1,000 An hour we walk and talk like it's worth $5 Now or like it's not worth nothing, you know, give it away to people who don't deserve it and, and eventually I think we just begin to believe that ourselves. And so, you know, I really appreciate you taking the time because your time is valuable and you've got now, nearly a frickin decade I mean, eight years of experience, I mean that's valuable so I hope you leave this show, and take your content and your marketing, even to a higher level because of the confidence you took from coming on the show and crushing it and knowing that you added a ton of value to our lives today in the show man so keep up the great work and I hope that you'll come back on and continue to let us know how you're doing. 

James: Definitely man, thank you for having me. Thank you for having me. 

Dave: All right, James will tell your parents I said hello to and tell them that I'm proud of you. I'm proud of you. Brother, keep up the great work, and I will talk to you later. Alright see you buddy. All right my friends will again have a great Memorial Day, and again I want to thank everybody who, you know, has, in any way shape or form contributed to my freedom, particularly those who are in our country and anybody who's had a family member that's entered a service. Their sacrifices there that go along and oftentimes that's the thankless job right, a family member. You know anybody who does anything on a daily basis to contribute their family's freedom or their own freight it goes the extra mile, which is each one of you guys I want to shout you out as well and leave the show like I started it with a mindset of gratitude about the freedoms that we have, and the freedoms that we're all continuing to work for, which is what this is all about. Alright, so be Legendary my friends, we'll see you back here tomorrow. Okay. and in the show's wrap. Peace.

Below Is The Transcription For This Episode: 

Matt: Hey everybody. Happy Friday welcome in, it’s 10am Eastern, we're live. This is totally live pre recorded. We do these every single Monday through Friday Live. My name is Matt. I'm guest hosting for Dave today, and we're here for Wake Up Legendary. And I'm just pumped we've got an awesome guest, I've never met her, but we're just gonna, we're gonna dive in and sort of explore her world and her journey of getting started in the online space and it's always an interesting conversation, you never know what's coming, and I'm excited to sort of see what comes up during the conversation so if you are here live with us. Let me give me a little comment let me know that you're here live with us, and we're going to get rockin, I'm going to bring in Chrissy right now. How are we doing?

Chrissy: Good! 

Matt: All the way up from Jersey. How's your morning so far?

Chrissy: Pretty good, I have to excuse myself if you hear a dog in the background. I have a nine week old boxer and I tried to run them around this morning so she'd be quiet.

Matt: It's all good, I like my eight year old Westie just chillin right next to me. There's a, there's a decent chance that if the mailman, or somebody the landscape person or something comes by she loses her mind. Exactly. You know, it is what it is. Exactly. So, we've never met before. We met one minute ago, two minutes ago. Tell us a little bit about you and bring us back right so, So that we get the full context of why you came online, tell us a little bit about, you know the different jobs that you've worked in sort of what that did to you, or, or how that made you feel and and where you're at now.

Chrissy: Okay, so I was a bartender. A 911 dispatcher, and I do nails in a salon, but I don't have nails because I hate nails but I do that. So COVID hit, and obviously lost the job at the salon bartending was out of the picture, And then I was still doing the 911 Dispatch but even our hours there actually got reduced so I downloaded a TikTok because I was bored at home, and I found a person Dawn Sargent and I kept following her and kept following her. And she really. I love her, I love Dawn Sargent and she's, you know, really a great mentor. So I didn't take action until a year later, and I had gone back to work, obviously didn't go back to bartending I went back to the salon, and even in the salon like I've lost a lot of clients because they were still scared to come back, I was like, Alright, I gotta do something and I always, I've always been intrigued with the whole making money online, but I just didn't know how to do it. So, One year later, I went, continuing following a couple different people Amanda's mentoring Don Sargent. And I said, I'm doing this, I'm going all in. I'm going to see how this starts and it's funny because I had talked to my coach one day and I said, Listen, I can make $500 a month doing this that would be great and I didn't realize that I would be making more, doing it so I'm really happy about that, and I'm a beginner, I'm still a beginner, I'm still learning. I try to learn something new every single day. But, yeah, that's where it brought me, and I haven't now I haven't gone back to the dispatch job, I haven't gone back to bartending. I'm still working three days a week in the salon, and I'm doing this on the side and hopefully one day I can do it full time and not have to go back to anything.

Matt: So all of your other stuff was sort of pre-COVID Right. Yeah. Is that then a little bit impacted by COVID?

Chrissy: Yeah, well, bartending was definitely impacted on the dispatch, you know, drive. Nobody, nobody was out and about, so it was quiet, it was so quiet, they didn't need as many of us on.

Matt: Yeah, so when interesting so when all that happens and you're sort of like it's, I loved how you put this in, we do a little for those of you who are newer to our show, we don't do a lot of set questions but we do have the guests fill out just a short little brief, like hey here's a little about me and you put something like I want to live a little bit more balanced life, and he said for years you would jump from one job to the next just money chasing right yeah,

believe me I was going, I was working at the salon and leaving the salon at five o'clock and being at my bartending job at six. Yeah, like one, two o'clock in the morning.

Matt: Bartending is not easy. 

Chrissy: Now, the older I listen, I'm 40 years old, and the older you get, you just, you can't deal with people anymore when they, I understand you're coming to the bar, because you have a problem because you just want a drink but listen, I'm just here to get a job, it makes money.

Matt: You sound like you sound like you'd be one of my favorite parts. I like the I like for, no bullshit, bars, and you got the little kind of northeastern Jersey kind of thing going on to do it. In that, in that combination happens it's like okay we're not. If you want shenanigans get out of this bar. Take him. Take him to another place. So, COVID hits, all this stuff, whatever, you're sort of, you're sort of lurking in the background which is also interesting because we get a lot of people who are in our community who will, they're sort of shamed for lurking in the background like hey where are you going to take action, you know, And I always tell people, anything with anything new, there's always this little Limbo or incubation period where you're sort of just, Hey, am I okay with this, am I am I actually going to be happy doing this and that's totally an okay thing. So you jump in, you're like, Hey, maybe I can make 500 bucks a month, we don't make a lot of income disclaimers but you've made more than that, so congratulations you're, you're doing well as an affiliate marketer. What I mean is, when you're on TikTok you're doing things on social media. I mean, okay, ex bartender dispatcher doing all these hustle things. Yeah, what has been hard or was there a big hurdle?

Chrissy: Extremely hard and you know I went so I did, I did work in the salon and did bartending for years and years and years, and then I think I want to go I need to do something I need to do something different I guess I had that like midlife crisis. So, three years ago, four years ago, I took a class to become a 911 dispatcher because in my mind I wanted to help people. I want to help people. I want to get them through hard times. Well, I was a year into dispatching and I said what, What am I doing, what am I doing because society in itself, I mean I don't know about you but do you call the police when there's a bear in your yard, do you call the police when there's a raccoon in your yard. It's like you have to handhold these people and it really is like I'm not helping these people. It just really…and COVID hit and it really puts it in perspective like this isn't what life is all about. I really examined things during the whole COVID And I said I want to do something different. There is something better out there and I've always wanted to help people and doing the police dispatch was not working out. I was getting more aggravated at people. So I said, you know, let me give this a shot and let me learn something, and that way I can help others learn as well and be able to stay at home and make money.

Matt: Oh sorry, I was muted. I said, Yeah, so with you currently and I wanted to I wanted to just, here's the cool part about this show is that I really like about the show but the thing I love about this show has been that people from all different walks of life from all different age groups we've had young 18 year olds we've had. We had a guy on the show who was 81 or 82 at the time, I mean, the huge range. But, you know, particularly like with your following. We've also had people who have had hundreds of 1000’s of followers, and people have had, you know, 1000 followers 2,900 followers, yeah. How about like what's your routine like on TikTok, I just, I just want to hear videos. I just saw one of your, your most recent video or there's like some sort of dog. Oh, it's your new little puppy. Can I pull this open? *plays video*I just saw the little clip with just grabbing your hair. You're having so much, it looks like you're having so much fun with it. What, what's your routine like creating content, how many, how much do you create per day like, how do you get in that rhythm?

Chrissy: I try to create three a day, sometimes even more if I can. And I just, I've been trying to do like one in the Mormon one mid afternoon. One that night, and I will, I noticed something. It's funny how the more you do this, the more you realize like this one tick tock I did, I mean, I think it got 40,000 views, but it was a lot of kids messaging me and I'm like, Okay, that didn't work. So you, you learn as you do these TikTok like okay this is working. This isn't working. But, you know everybody says consistency is key. Consistency is key. Well, since I got this puppy. Obviously, I have been in. Believe me, I could have taken five minutes to do TikTok but between going to work, getting him outside going pee going whoa Come on, let's go, let's vote without I been maybe putting two up a day, and my views have gone down. So, lesson to beginners. Consistency is key. Keep doing it.

Matt: Love it. Yeah. And, and I, so, there's also the bigger I wrote about this last week but the bigger, deeper piece to that too, that a lot of times people miss is what that consistency does this will help you sort of boost and create awareness like this is, it's not just like an online business thing it's like, you want to drive revenue to your pizza place want to drive revenue to your nail sounds whenever, like, like consistency with social media, it just has to be social media right now but maybe it was back in the day consistency with radio ads or TV ads or whatever. Now it's YouTube ads or now it's a tick tock channel or Instagram or whatever, that level of consistency, what happens there is Pete you're, you're literally garnering free attention like Gary Vee always talks about how attention is the commodity, the commodity that's being traded in the world right now on social media that commodity is people's attention. Right so consistency not only gets you in front of eyeballs, but it's also the benefit is it builds a habit. Like It, it, it, you know for 21 days, at least 21 days but I would say, you know, 60 days 90 days, you do that consistently suddenly there's a habit there. Right, there's sort of a reward, tangible reward you've got more followers. Also, you're growing your revenue. Yeah. Does it feel habitual to yet or is it still building?

Chrissy: No it feels habitual now. It feels eventual now I just started learning, you know a little bit about Pinterest and promoting on there as well. Yeah, my next step is going to be, I want to start on YouTube and so, you know, for the beginners out there and I know a lot of people are I don't want to show my face I don't listen. Once you do a couple. You're like, hell yeah I'm going to do some more. I'm going to do another one, I'm going to do another one, it gets easy, and it's just people don't care what you look like half the time my hairs up in abundance all over the place. Just put your face out there, give some people some information and it doesn't work.

Matt: Yeah, it does. And I think the whole, whole piece about like I don't want to show my face, like, the interesting part about this is, over the last couple of months that I don't want to show my face, that's always been a thing, and it always will be. And I actually think it's legit for some people, but it is interesting, because when I then describe or show specific examples of people who have built a full time income without showing their face, people do that, they still won't take action and try to sort of, Oh, that's a great case study I'm going to try that. They won't even try, they won't even go into it because why not? Well, I'm just overwhelmed with maybe the video editing or how do I do voiceover right so then it's like, okay, so the problem again isn't really that it's your face. The problem is really deeper than that. The problem is, you're stuck, and you're unwilling to get unstuck like an entrepreneur, an entrepreneur. I mean it's, it's like, it's like there's a problem, and, and an employee will go to their boss and say, I, I don't know what to do. What do I do as an entrepreneur, can't say that. An entrepreneur is like if I don't fix it. There's literally no one else to fix it. So it's sort of retraining. So, sometimes it's just a simple reframe of like I have to figure this out, the vibe I get from you is I feel sort of that you have that energy, or like, Hey, I've got to figure this out. Oh, this wasn't as bad as I thought.

Chrissy: Yeah, believe me there, there was when I was learning. There were definitely some crying episodes, saying I can't do this, I can't do this. But, you know one thing, a lot of your videos, and I loved how you put that like, Google it. Google it, you can find anything by googling it can answer your questions and it really can, there's a lot of people, and believe me I'm here to help out, however I can. But sometimes, messaging, or I've even had a couple calls with, with people that have gone under me. It's a little hard sometimes to explain it so that's why I just say you don't type this into Google, it will. It'll take you step by step how to do that.

Matt: Right, you know what I started responding to people with it. So what I would do before when people would ask you know how I do ClickFunnels or how do I integrate my autoresponder I used to respond with that, with the AWeber or ClickFunnels link, or whatever, here's the Help link. I respond with a Google link, and it's a link to my search on Google, answer I'll say hey look, here's a quick, you know, type this into Google just like I did hear, and then boom, it spits out the search results so then their brain is like, oh, I can just type that into Google, I don't have to wait a day or two from that to respond to me via email. So it's just a fascinating sort of, you're so right though, that the ability. I don't know how, You know, I think growing up in the internet age helped me but I've you know people who struggle with this skill but I don't know how I figured this out or whatever but I learned to Google search in YouTube everything. And I always just thought, Man, I probably can solve this on my own. Let's just figure this dang thing out, and, and it really helped me build a skill set where now I feel more competent, if there's something I don't know. I feel pretty dang confident I can figure that thing out, doesn't really matter what it is and it's just from one generation to the other. My dad, he was here a couple weeks back. And he said, Yeah, I mean, if I'm out there fixing my motorcycle or fixing my car, I can find just about anything on YouTube. Every model of motorcycle, every car, every brake pad, I mean, there's a tutorial video from some random guy in his garage right. The cool part is that a random guy in his garage is probably making money about my dad watching right which is hilarious right, one of them qriocity What's, what's your, are you getting going on Pinterest are you just kind of feeling out the waters?

Chrissy: I just started creating pins on Canva and guess I'm just testing it out saying I've heard, Pinterest is great, so I'm gonna give it a shot and see how it goes.

Matt: Cool. Yeah, seems like an untapped market we were just talking about that the other day, where there's, you know a lot of noise and energy on TikTok right now and there has been for a while and I feel like there's a secret society on Pinterest you're doing cool and very powerful things on Pinterest so that's cool you have to keep us updated on just how that goes and

Chrissy: Absolutely, yeah I want to start doing some YouTube videos to show all that good stuff.

Matt: Yeah. And what you can do is you can take your TikTok and you can, you know, there's all sorts of tools where you can download those without the Tiktok. Without the TikTok watermark on it. Yep. And, and put them on Instagram reels, put them on YouTube shorts, and be able to leverage content to different platforms before YouTube came out with sports that wasn't really possible. It didn't really make sense, different, different forms of contact, but now it's all sort of function.

Chrissy: But yeah, so and again, you know when I first started learning before I went on, went through dawn, I, I was like let me try doing this through YouTube because you can find everything on YouTube. Yeah, again for beginners and listen. After I took the 15 day challenge, I did go. I still learn from people on YouTube. But, before taking the 15 day challenge I figured, let me go on YouTube, let me try and figure this out on my own. It gets you, because everybody has a different perspective of affiliate marketing. And if you don't know the basis first you're going to get more and more confused. So that's why I tried to tell people through my TikTok like, get your basis down first. And then, you know, go on people's YouTubes and see what everybody else is doing, but trying to learn it from day one. You get so confused. It's very confusing.

Matt: Yeah and that's a good point. And that's, that's part of why like, look, there's me even admit this that Legendary like there's a lot of ways to make money on the internet a lot, we're not the only game and train only business model, but, um, but I will say that, that no matter which one you choose, you should choose to actually learn it and implement it right so it's like for legendary if you if you choose to go through our 15 Day Challenge. You're going to learn a specific business model, high ticket affiliate marketing or high ticket, high ticket Digital freelance marketing, and that's the bit, it's, it's based around information, selling information. And that's sort of our, you know, business model we like to teach because it's what we have experience in as what's worked for us. But there's e commerce there's dropshipping and there's a lot of different things that fit people's needs and desires and sort of quirks, better or differently right and so I think the big piece, sort of like you said is, there's, there's all these scattered pieces out there but if you can find a program or find a community that really fits your needs, fits what you're looking for, stick with that because there's less confusion and there's more clarity.

I think. 

Chrissy: Yeah, I've never tried any e-commerce or anything like that. A couple of years ago I started my own little site called bottles up on Facebook but I was too for extra money, I was taking. I went to school for graphic design so I am an artist. So I was taking wine bottles and painting them and putting little wine cork lights in them. and it really, it took off, it took off, and I was like oh wow I can actually do this as a side business. Well, last Christmas, I got so busy, and then I started shipping. Now, I said. I'm done. I'm only doing it for local people. I'm not shipping anymore. It was too much. Too much. Not for me. But hey, other people are doing it, good for you, I could not do it.

Matt: Yeah. And also, I mean think about just the logistical nightmare that I've done with different shipping types of stuff, more like for actual companies that are shipping their products or retail products, disasters, I mean, UPS, busting packages. Oh yeah, we're not receiving them and just, it's just selling information is so much simpler. So much more straight to the point. Yeah, absolutely and for beginners affiliate marketing, I let me tell you, when I was first winning. No, I would say no this is not easy, but now, looking back, I laugh. It is easy, it is easy to get going and get started there's going to be days, but once you get through them all, you're golden.

Matt: Yeah, and I think, I think the big key the big kicker is, well, yes, I think you're right. I think the word that I tend to use is simple. Like, like, there's a, there's this sort of immediate learning curve. And after that as long as you're sort of really focused and you have good guidance, it becomes more simple, like there's not a lot of complexity to it. What do you do as an affiliate? I drive traffic. That's it. I get people's attention, whether it's social media or paid ads or whatever, and I drive traffic. That's it. I don't do customer service, I don't do support. I don't do refunds, I don't do chargebacks, I don't do merchant accounts, I don't do any of that. Right. And that's a simple business model. Totally. Okay, so there's, I want to let you have the last word, but I want to preface it by saying, there's a lot of people on here, and a lot of people watch this as a replay, and many of them are newer, they're newer to our community but they're also like they're newer to like just the online space like some of them bought our challenge yesterday, some of the purchaser accounts. So like, very new, very fresh, what, like, and you're not all that like, I mean it's not like you're a veteran here, and if you can think back to that day when you're starting out, you're like, I can do this, what would you tell somebody who's newer who's here, who's looking around and it's, you know maybe struggling to take action or or commit or something like that?

Chrissy: Well that's, you know, definitely. As a beginner you doubt yourself all the time you're trying to learn the funnels when you try to learn email autoresponder me, never. I'm not, I'm not a techie person. I've never done any of that before. But definitely changing your mindset that you can do it and Rich Dad Poor Dad. Definitely read that book, it was an eye opener. So I would suggest any beginner, get that book. It's a great book, and just keep going like,

Take, you know, there were days I was spending on the computer. We just lost your audio. Sorry about that, but I just got a text or something. Yeah I did. There we go. It's all good.

Um, but yeah there were days that I spent like eight hours on the computer and if you just walk away. Just walk away and go back to it again. Get your mind refreshed. But keep going. It's definitely beneficial, and the commute. I know people are afraid to ask for help, but listen, I Michelle well she County, Barb MacAllan reach out reach out to me. I reached out to these girls. The community itself is wonderful. It's they're just real people, and we're all here to help one another, get going and get started so don't be afraid to reach out to people. Everyone's here to help.

Matt: Yes. 100 Times Yes. Yeah, this, it's weird how this community is in there, it's really been, you know, it's just a combination of a lot of things but yes, I we hear that all the time and it's, it's never this like here let me afford my secrets, it's always like, hey, you know like what I'm doing and let's rock, you know, and it really is this sort of thing that really lifts all boats, it's, it's been really cool for me to watch that's it's been just been incredible.

Chrissy: Yeah. Biggest thing it's fear, you know, everyone's afraid everyone's afraid of change everyone's afraid of, you know starting something new but you know I kind of believe me that was even being a 911 dispatcher I had to give CPR phone to people, you know, learning all of that it's, it's hard it's scary and doing that first 911 phone call. But the more you do it, the more you're like, This is a piece of cake. The little things in life right yeah keep doing it keep plugging along. And, you know, reach out to people if you have questions, don't be afraid to ask.

Matt: Yep. I think sometimes we have this piece of us scared of, you know, people, what are they going to think about me or I don't want to be observant than or something like that. You gotta

Chrissy: We have those trolls on Facebook or on TikTok that will comment on scam.

Matt: Okay, well I guess it didn't work for you but it's working for me. And now I just, I don't get upset, I just, I laugh at them, and I try hard not to. I try hard not to make a video back to them and it's mostly just like, it's mostly I would say just like, you know it's an insecurity thing and they're, you know, there's probably some pain and they're jaded, the more I'm in this industry, the more I have empathy towards people who respond that way because they it immediately tells me that they, you know, they've probably not just in this industry, their whole life, probably spent, like, a lot of time, you know, being told they're not enough or being told go through something and so they try something but they have too much fear and it's right. Well, Chrissy, thanks for coming on. Have a good weekend, having me. Being on. Yeah, please share, like, if you can go into our group and share a photo of you in the dog. I'm so happy. And just, and just share a little bit about like, you could just share a little bit about your experience on wakeup legendary or just whatever I mean, it's not a big deal but I just want more of dog content sucker for it. But anyway, have a good weekend. Thanks for coming on.

Chrissy: Hey, thank you so much. Thank you so much. Thanks everybody and I'm glad to be on.

Matt: Awesome. Alright guys, happy Friday, and happy weekend to the weekend warriors Let's rock. It's time to, you know, I always say a lot of times people are like, oh weekend, take off. I know when I was starting the weekends were my moment I mean it was like the time where I had a little bit of, you know, Time to myself and time to actually like grow my business and and put in place some ads create video content, stuff like that, but we've got a long, long weekend here in the US. So stay safe. And, yeah. Have a good weekend, everybody. We'll see you back here on Monday. Same time, same place.

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe Welcome to Wake Up Legendary. And that means that it's time to wake up even if you've already been well cared for a couple of hours, if you're catching this may be in Europe or even Asia. It's time to re-wake, baby because we've got yet another fantastic guest. Elias is going to be coming on and he's going to share with us from the great state of Iowa. Any, any Iowans. I don't know if that's up to confirm with him here in just a moment, any other Iowans on the call. I will see Elias, my brother, welcome to the call.

Elias: Thank you so much for having me. Iwoans, right. 

Dave: Yeah, I was right. Was that the right way to call you guys? That is alright man.

All right, well they call us Floridians down here in Florida. I read on your question here that you answered you may have a desire as you acquire more freedom to move to a warmer state is that right?

Elias: Absolutely one of the big reasons why you know, obviously online businesses is, you know I sucked, Midwest sucks we get like too good. Too good months of weather. Everything else here is super cold or super hot. And then I was terrible and I'm sure there's people who love the gold and God bless them, but everyone else. I'm like how we deal with it and I've been here for 20 plus years already. 

Dave: Are you where, you were? You were not born in Iowa?

Elias: No, I was originally born in Salt Lake City. And my dad migrated here to work and then we've been stuck here since we were five years old, so it's been 20 plus years now.

Dave: You're stuck in the snow, stuck in this snow. Well, I love you, I love your, your mission for why you're doing what you're doing, which is to kind of define that to talk to us about we created the headline that says, you know, father of two breaking generational cycle to provide a better life for his family. Tell us, tell us what that means for you.

Elias: Right and that's going back to what we're talking about being stuck in Iowa. So my dad came here when we were 2020 plus years ago, and he did it, just because his job was job plays here and then we're offering the same cycle right, we got out of school, we started a job and now we're essentially stuck here because we think we have a good job we think we have a good corporate job or whatever, because we're stuck in this one place or our family and and our workplace. That's a big cycle that we keep going and then what's going to happen next cycle, once my kids grow up, they're gonna have the same thing. Hey, they're gonna grow up here in Iowa, and they're gonna get a good job here and they're gonna feel stuck here. Because that's the thing, you know, no Ross them you can definitely get another job somewhere else, but it's, you had to step out of that, that comfort zone to do that and we'll be doing what I was been doing before is stain or bubble, and never wanting to move out because the discomfort of the new job is strong start something new. And that's what I'm doing when I'm breaking that cycle. I want to get out of, you know, my nine to five, I want to get out of Iowa, I want to get out of the Midwest, I want my kids to enjoy the outdoors. Not 24/7 but almost a year rather than just enjoying the you know, three, four months out of the year and the rest of the year bundled up inside because it's way too hot outside.

Dave: So let me, let me, let me ask you a question. Was your father born in Salt Lake City or was he also, were they also were they born in America?

Elias: No, so that's a big part right my, my father was born in Mexico. He came here from age 15. He has a you know, he has 15 brothers and sisters. He came over here to support them at 15. He started working, you know, he originally went to California business, they usually hire business. And he's been doing that since he was like 1516 years old. So he traveled to you know, he did he moved out to Utah to do the same thing. And then he moved on to Iowa to do the same thing. For 40 years now.

Dave: Here's why I ask, isn't moving somewhere and getting a good job and having 2.5 kids and having a dog and a white picket fence? Even if it's not the ideal place in the country, though? Isn't that the American dream? Or at least wasn't a dream for your father? And why do you think you are looking at life now differently?

Elias: Right. And that's what we always thought, right? The American dream is to just begin to get a good enough job, essential enough to pay the bills and have a white picket fence, have a dog and a couple kids and get married. Right? And that's what I was taught. I always thought, you know, hey, we have to have our nine to five, we have to have our dog, we have to have a couple kids and get married. And that's our end being stuck somewhere. Right? That's essentially the American dream that we were sold out or we were taught since we were little now once you know that you opened yourself up and opened yourself up to the online world and how free you can become. That's completely changed me right the American Dream is doing something you want to meet or being somewhere you want to be at and doing something that at whatever time you write if it's time with your kids time with the family or your friends, whatever it is, that to me is more of an American Dream than being stuck at a you know, were replaced right somewhere like cold or somewhere hot, or wherever it is and being stuck and just having that because you need that's just the part of the cycle right the American dream that you get a good job wherever it is, right can be it can be in the quarters in a spot in America. It's a good job and you're stuck there. Right? Because you think it's a good job. You think that's the only option you have.

Dave: Right? And that's why I thought the question was really interesting to separate the second generation. Okay, so immigrants from Mexico. You're your father coming over and you being he's still alive, right? So you still have a chance to even talk to him. You grew up around him. And it's interesting how I don't know. I just feel that that's really interesting how, how, in one generation because of what you've discovered and uncovered and met exposed to now. Your interpretation of the American Dream is completely different. And from what I'm hearing you say it's less about securing it's less about having a job and making that the priority. Like wherever we got to go, whatever we got to do, we just need to have a job, no matter where a number no matter how they treat us, it's just about really having that secure stream of income. So with that opportunity, what I hear you saying that it is, it's, it's, it's that is no longer your priority, what your priority is, is to be able to have more time freedom, the ability to be able to move around, in do more with your kids and your family when you want to do it and just have more control over your overall life. Is that what I’m hearing? 

Elias: That's absolutely correct, right? Time is so valuable. It's priceless, we can get time back. And I learned that the hard way, right, I learned my two boys, one is six years old. And one is there's one. So I know, I used to work 1012 hour days just to make ends meet. And at that point, you know, I'm missing a lot of the big part of my kids' childhood, and we can't get that time back, guys, we can't get that time back. It is what I express a lot to my you know, to people who I talked to in life, or wherever it is, on messages is time is so valuable. And I explained that to the point where they're thinking about, you know, investing themselves or going through training, right, going through the 15 Day Challenge is a big believer, you can do anything, you know, where you can go to YouTube and do whatever you want for free, right? But How valuable is your time, you can spend years trying to go on YouTube and learning but how valuable is your time? You can take the 15 day challenge in bulk. And save you so much time. To me time is the most important thing about it, right? So that's one reason I'm stepping out of my comfort zone to do what I'm doing. And that's why it's trying to push on someone else's Hey, especially if you have family. And you know, if you have family, you have kids, you have very limited time. So you want to make sure you choose your time wisely, especially when looking into training. Time you save is so important. It's important to me that absolutely this value is so valuable to me at this point.

Dave: So talk to us a little bit about you being exposed here for two Legendary because this was your very first online venture from what I understand. And for many years, you were skeptical about making money online or having your own business and what was possible because I would assume you're still kind of in the if you had the mindset of I am living the American dream. I do have a job. I do have a couple of kids. I am in corporate America. I think you're a loan officer. Is that right? 

Elias: Right. Yeah, I'm an underwriter. So yeah, the mortgage industry here. Right. So yeah. So talk to us about it, talk to us. Talk to us about how you kind of found us and how, as you've gone through our training, and now met new people and been exposed to a different conversation. Talk us through just what that process has been like, because it's actually been a pretty short period of time. If I'm correct, the timeline is when basically July of 2020 was when you kind of started and then but you Oh wait, you've kind of come online July of 2020. But you didn't do anything, or didn't have the tools to be able to get started with clarity. And after failing miserably. Dave: You said you came across Legendary in March of 2021. So talk to us about what happened from July 20, until March of 2020. What were you doing on that kind of YouTube? endless black hole shiny object syndrome? That kind of stuff? Right?

Elias: Yeah. So like a lot of people I, I came I was like, you know, I gotta change my life. I gotta, I gotta, I gotta take action, right? We got to take action and do something. So I started and that was in the middle of the pandemic, right? So, like millions of other people who were kind of like, Oh, crap, life isn't as secure as I thought it was.

Dave: Love, you know, property law, bad things happen. But also, you know, we've made us think about, you know, what, what other things we can do. And same to me, you know, I started searching online without going to pick a topic, or whatever is right. 

Elias: I was starting to, you know, I looked at Amazon FBA dropshipping. And then I was just looking through and I came through, you know, affiliate marketing. So I went through and it was like everyone else was hiding this for free. I thought I was a smart guy, it was really new on YouTube. I'm gonna try a couple of things. So what I did is I went through YouTube, I wrote Ogg and stuff like that, and I learned a lot of things about blogging, alella SEO and stuff like that. But in that time period , like march of 2021, I really wasn't successful. I would just, you know, I would just make admissions but not I will not see profit will fund expenses I had. So I was scrolling through tik tok with millions of other people. I came through Legendary highlights, kind of master Some bugs, you know, can't go wrong $7. So I took the challenge, and a wind threw it out. But I had the mindset though, I was like, I know affiliate marketing work, I've done my research, I know, it's a very amazing business model. So what I'm gonna do, I'm gonna take this challenge, I'm gonna put 120% into it, I'm gonna learn to implement, because we're really changing, right? Is the mindset I had to be totally, you know, invested in myself, and learn everything I possibly could and then just go from there, right?

Dave: Yeah. Yeah. So it was a shift. I mean, just like, Look, I'm on now. And I'm assuming this is what you thought, I'm gonna give myself the benefit of the doubt. I'm in the right place. I'm getting the right information from the right people in the right environment, because you then we're now in legendary, exposed to all of these other people who are in our community who are having success in getting results, and you're now seeing them and you're so you're in your right information. Right people, right? I mean, we may not . If you ask us to teach you to, or fix your car, teach you how to cook dinner or whatever, we are not you guys and gals. But when it comes to building businesses online, hey, we know what we're talking about. So in the right environment, so you kind of realized, it's me, it's on me, if I'm gonna make this work at this point. It's not like I've got the right information, right people, right environment, but another level of personal responsibility, from what I hear, you're saying, what you saying, kind of kicked in, is that right? 

Elias: Right, because when I first started the challenge, I noticed, this is an amazing guy, you're an amazing guy down to earth. You know, it really made me write this, you know, this, this train is challenge is so good, obviously, is the at the end of the day, it's up to me to take millions of trainees wherever it is, but I don't think I can fall into that where I'm learning is not gonna make any difference, right? I can go through 100 courses, like I said, and I learn a lot of things, but I need to actually take action. And I expressed this to a lot of people, I talked to a lot of people that hey, the most important thing is yourself, the only person that's stopping you from achieving anything is yourself. There are no other obstacles that are right, once you learn it, if you're not, if you're not implementing, you're never going to get your plots, you're never gonna actually change your situation. That's what I express in my, my big, you know, my big thing my take off where my wherever my social media is changing it as mindset and changing how you think and changing your situation, right? Well, you can change anything if you never take action. And there's no other no other obstacle out there by yourself. Yeah,

Dave: Yeah, that's kind of a little bit of a, I mean, this is a phrase to cover your kids ears, but it's a bit of a mindfuck, right, because it's like I, I, my mindset needs to change. So that means that I change my mindset first. And then I'm going to have the ability to take the action that I need, but it doesn't quite work like that. I was taught when I was getting clean from drugs, right? over 10 years ago, in 2008. This was when I learned this lesson, that you can't think yourself into a new way of acting, you have to act yourself into a new way of thinking or intent. And you're not going to follow your actions, your actions, it's not the other way around. And so, you know, building new habits is not about sitting there and saying, I'm going to go to the gym for the next 30 days, I'm going to go to the gym, it's getting out whether you got to have accountability, whether you got to have a trainer, whether you got to whether a player publicly on Facebook, I'm going to do this, right you post your before pictures you make your you do you put all these pieces in place, so you're accountable. And then you get up and you go, and then after 30 days, all the sudden it's like, holy crap, I can. Like I've looked at what I've just done over the past 30 days. So I think that's a bit of a difficult thing for a lot of people, including myself, when I first heard it was, I can't think of myself as a new way of acting. I can't sit around and go, I got six pack abs. I got a six pack abs, I got a six pack abs, right, I have to act myself into a new way of thinking So how have you over the course since March? I mean, it's literally been three months or so since you've really been kicking ass and taking names. Obviously you've gotten results, we wouldn't have you on the show unless you have gotten results. But more importantly, how have you built more confidence? I mean, you're sitting here clearly, you're sharing lessons you're telling I tell my audience etc. Within three short months, you've gone from basically a year of quote, in your words failure to now grow in an audience making money, big dreams. You're a guest on this. So how have you talked to us about kind of, you know, what I just said, the thinking and how that's affected your mindset and how you're a different person in just three months. Right? So

Elias: So the first thing is you got to think deep down, why are you doing this? What's your WHY? And everyone else in here? Comment down below what's your Why? What's your why That's really the deep down of it. For me, I explained that my wife is my kids, my family. My Why is one of the big reason why I started doing this stepping out of my comfort zone is, you know, I would have talked to my wife that she's throwing semester over there, but she's worried about, you know, how are we going to pay the next month bills, or how you know, she's, she's, she's having like, anxiety or stressed out about it. Now, like, near me, as if I were a man that killed me another day, or like, I'm seeing my wife, you know, we stress about this where I have absolutely no control, they have absolutely no control of it. So when I, so when, when I'm thinking, you know, what I'm showing when I'm taking action, and some days suck, some days are terrible. Some days, you don't want to show up, right? Same thing, if you go to the gym, right? Sunday may be the hardest day and you don't want to, you don't have you know, you don't have the energy, you'll have the you know, whatever it is right? You got things that will be white, you'll think it'll be why he founded You know, my kids and my family, my wife is, you know, I want to change the cycle, right? Building habits, because what happens, what habits, habits are shown to your kids and your kids will replicate what your habits are, if we're still going to pay our bills, or we're just doing a nine to 10 in the pair of bills, and being stressed out what's gonna happen in that cycle, our kids are most likely going to be doing the same thing, they're going to be struggling, they're barely going to be paying bills, because that's how it's gonna, it's gonna be the habits that they've, they've shown from you, we can say a million things, we're going to take an action, we're not really habits, and our kids are showing our kids those habits, our kids are just going to do the same things that we're doing, because they learn from what we do. And that's my biggest thing. I'm building. I'm taking action. I'm building every day I show up, because I'm learning the habits to be able to show my, my, and my children the same thing, right? When they come, when they grow up, when they've you know, they're 18, 20, wherever the age, right? Yeah, they're gonna think back is like, my dad showed up every day to his, you know, his business, and worked hard and made it successful.

Dave: And I can tell from listening to that that is your motivation. I mean, there's no doubt about that, you've, you've reiterated that over and over again. And it's powerful, I can tell that it's, it's something that you've internalized, and it's pushing you to take action, you know, that I, I think there's there's such a big disconnect between us wanting better things for our kids, one team wishing, right in or even even envisioning, right, but you know, a better life. But, but, but really, truly internalizing something, and I really feel like man, it is a switch that just gets turned on, like because I got the same switch. My, there's been a couple of switches that have turned on for me in my career here, since I found entrepreneurship and online marketing. I mean, the first one was really like, like just this kind of desire to just be more, you know, I was struggling with drug addiction and kind of dereliction and homelessness, even at a certain point in from about that time in my late teens and early 20s. And I just wanted to be more. I wanted to do more with me, I wanted to turn my mess into a message. You know, I didn't want all my struggle to be in vain. And as I've gotten more mature, my wife and I have had a couple of more kids. We've got three total now and, you know, I have that same internalized in my DNA was just a switch that was flipped. I mean, it's Matter of fact, the other day Elias, I looked at my son who's five months old, and obviously I have an insane drive to take care of him, right. But I looked at him and I had this thought. I said he did not, he did not ask to come into this world. He did not ask to be here and as much as I hope he has a joyful life and I'm, I hope he's happy to be here. He didn't ask to be here. Uh, my wife and I made a decision to have children to build a family. And when that hit me just different the other day, because I thought to myself, holy shit, man. It's like, my kids didn't ask for this man. My kids didn't ask for this life. They didn't ask to be in how dare I put responsibility on them, especially at an early age to, to, you know, I just I don't want to just hit me different man and I just kind of had another switch was flipped right to where I was like, it really is my responsibility to not only as you're saying, make money, that's just one thing. But it's also about building good habits, not having stress in the house and having to put them through traumatic things because of financial issues, because I'm not taking care of myself. Right. And, and I believe how you do one thing is how you do everything. So if I'm not really doing much in my job or my career, there's a good chance I'm going to be slacking in other areas of my life as well. Right? So I don't know, I just that that switch was flipped for me the other day, and I already had a lot of motivation and drive. But what would you say to people who are maybe not in the same place that you are with kids or whatever? And they're having a hard time finding their why, you know, they're kind of asking themselves? Well, I, I feel maybe burned out, or I've already raised kids, or and now I'm kind of, I'm kind of struggling to find what my y is. So I can have that real motivation. I mean, just what would you say off the cuff to somebody who might be thinking that as they're listening to us?

Elias: Yes. So I'm a big believer we all have wisdom, we just can't find it. Right? Money Money is in the why money is money is it's helping you know your why but it's not the main why you have you know, a lot of people are, if you can't find your why just sit down one day, just sit down, and dark spot wherever sit down in your bed and just think about it. Think about all the stuff, what's making you stressed out? What's making you stay up at night, what's making you not be able to sleep? Think about those reasons, industrial why, wherever it is, you know, if it's maybe you know, maybe you can go on a vacation. Maybe you couldn't, couldn't move. Or maybe you didn't get that promotion, for whatever reason, right? Or your job or maybe you know, maybe you can give that awesome president you want it to two grandkids or wherever it is right. You all think deep down, because the issue is what I've seen a lot of people who don't want to take action because they're stuck. They're stuck in their bubble and they're afraid right? They're afraid to pop that bubble and get out of it. You have to think about the why and making these something smart the very beginning like something small once you start getting burnt out like like you say they want you start getting burnt out usually have that just sit down and think what's my biggest Why? What's my biggest thing? Is it better for myself or better for people around me, right? 

Dave: I like how you alluded to it doesn't have to be your first why it doesn't kind of have to be your next Why? I believe our why’s can change. Like for a lot of people, maybe your why is just that you want to maybe you're an empty nester like maybe your kids just left for college or something. And you want to regain some of your own personal identity now in this next chapter of your life. Maybe Maybe it's that, I mean, that actually kind of is a pretty big thing, right? But, maybe it's just that, that you want to just do something for yourself. You want some excitement in your life. I mean, it doesn't always have to be that it's this big thing that I think you're wise pretty big. I mean, I think I've got like a 30,000 foot kind of like you're looking at your life you're looking at freakin generations past and forward and you're thinking I want to be a change maker but guys and gals listening i don't i don't i think that any Why is just as important as, as any other person's why I think that if you just want to get better at technology, if you just want to learn more about social media and the internet in 2021 if you want to just get better on the computer, like I know people who might their Why might be I want to become a better typer and I know that if a faster typer You know, I've got a dirty little secret after over 10 years of doing this I still can't look at the screen and type. I gotta look, I gotta hunt and frickin peck dude. Which is insane because I've written tons of copy tons of sales letters, but that's ultimately one day that may be why I want to be proficient at writing quickly in just being able to type without looking at the keyboard. So I think there's an element of comparison. It is that people may think when they hear us talking about are wise and they think by Why has to look like your why. So I want you to touch on the comparison. It is just as a general thing, you know, we come online and we start seeing other people. And one of the one it's human nature guys, there's nothing wrong with you if you're comparing yourself to other people. However, in this business, it can be crippling. So what would you say to people who are dealing with comparison, comparing their y, z or y comparing their videos to your videos comparing that right just people who generally are having a hard time overcoming that piece? 

Elias: Yeah. I've watched these shows every day. No, you get to the show a couple days ago with blue James and he's they did that and I love how clear that is. Dr. Pierce your step one with someone step 20. Or step 30. That's a big thing about it. You know, I'm guilty of this as well. Right? I see especially with TikTok, TikTok is when you see videos blow up and people get you know, it's viral is it's crazy news, man, well, why can't my wages go like that?

Dave: It's a natural reaction to just do that. Right? It's not that we're wrong, or something's wrong with us when we do that. It's just right. There's a difference between staying and having that thought. And staying in that thought, right? 

Elias: A big thing for me when I think about that, absolutely. To switch the switch over like, Hey, you know, congrats to that person? wouldn't let me see what they did. Right? Let me see what they're doing. Right? And then we, me, I mean, replicate. And that means like, you know, replicate what they're doing for their success and go from there, learn from what the people are doing, right? Don't Don't compare yourself with them. Just replicate and and and learn from what they're doing. Right? Take their tips and stuff, and their tricks and do it to yourself, or yourself, put yourself in that path for success, rather than just pushing yourself down, right? Don't push yourself down to that hole and start comparing or this person did a lot better than me or this, or this, you know, this person is making a lot more than me wherever it is, right? Or just same with the why right? You may have a smaller more my first wife, like I want to step out of my comfort zone and start making friends. Right? So I'm looking around like, Yeah, man, that was a small wire mine. You can't. You can't compare your sphere, hey, making friends online, can compare your small why with you know, possibly like yours days or or mine? You know, you just got to think why? Think about the message Really? What's the core? What's the core of it? There, we're all wanting to reach the same goal. And think of that, don't push yourself down to the hole and just think about the successes, think about what's what they're doing right? And help yourself get pushed out forward and start going right?

Dave: Well, I think there's a big, there's a big kind of it's, it's, it takes your biggest, the best version of who you are, right to really be happy for somebody, well, not cutting yourself down. You know, because I think the smallest version of me is when I look at people, and I'm jealous, or I look at people, and even worse, I start to shame and guilt myself for not being as good, right? That's kind of what I say, big and small. I mean, that's kind of like not the best. That's not the best version of who Dave Sharpe is the best version of Dave Sharpe, who I strive to be every day I fall short. But to truly have an abundance mindset to truly have, like, like legit happiness when I see people succeeding, like, like, if somebody attacks me, man, like which I've had happen 1000’s of times over a decade. Somebody attacks me, somebody literally even might even wish ill will on me, right like wanting something bad to happen to me. Like it, you know it for me to like really look at somebody in and just be like, Hey, man, that's just where they're at, like, you know, already seeding and I've been trying the same, the same thing for a long time and I haven't made it quite to that level, to literally just look at that to be inspired by their CSS and not be threatened by it or not, which I think is the most dangerous begin to cut myself down. I have a saying that self esteem is the bedrock of success. And I really, really believe that ever since I've been saying that let's never waver. It's not that intelligence is the bedrock of success. It's not a good look. It's not you know, it's not anything man. It's not it's not it's not it's not even skills. It's not even skills, although skills are mandatory. Right, it's self esteem. So if there's any way that I'm operating in this might be a why that I would invite all of you to either, you know, add on to your why, or to maybe make it your wife, if you need somebody to help with ideas, is to build your self esteem is to use this business as a challenge as a as a sort of like a training grounds for you to build your self esteem, because this business is going to this business is like New York City remember how they used to say, or maybe they still do that if you can survive in New York, you can survive anywhere, I believe, man in 2021, if you can build a business online, like if you can do affiliate marketing, if you can do what we teach, you can follow through with it doesn't matter how successful you are, if you can just running the business is about staying open. That's what running a business is about a successful business. The number one determining factor that defines a successful business is that the doors stay open, not that it makes a billion dollars, million dollars, six figures, five figures 1000 100 not even that it turns a profit. There's many businesses that never that don't turn a profit for years. And when the doors open, they've set themselves up for future success, right? Because they're laying a foundation. But what if through that means doors open, build the foundation for your future, that you practice building your self esteem, and I'm talking to each one of you who are listening, that you build your self esteem? And what examples of that would be developing an abundant mindset. When I see somebody who's succeeding more than I am, or who seems to be lucky or whatever, however, I want to interpret it, that I'm happy for them. And even if in what how do I be happy for them? Well, one of the things that I was suggested when when when I learned this in recovery, actually 12 step recovery. But if I had a resentment against somebody, one of the best things I could do was pray for that person. Now prayer, however it looks to you. Maybe it maybe it looks different to you than it looks to somebody else, but prayed for that person. Now, that's a hard thing to do if you really don't like somebody, right? If I'm looking at somebody, right now,

here's it, here's the suggestion, here's the hit. So listen, if I see somebody online, and I start comparing myself into jealousy, some envy, shaming, or blaming myself saying, I'm not good enough, instead, I stop. And I say a little prayer for that person. But a man god bless that person, their success, their family, proud of that person. Like that inspiring. I hope they continue to, to crush it. And in me, like, I hope that I can learn something in this moment, right? That would be like a little way for me to readjust. Now, if you're an atheist, and you're listening to this, then you can alter that. But you get the point. I'm saying I'm sending a little affirmation or a little prayer for that person. And what I'm doing is I'm redirecting those thoughts of either jealousy or shame, and I'm transforming that energy into something that's powerful. And I'm anchoring that in that moment, with a prayer or an affirmation, what comes up for you when i walk through that Elias?

Elias: Yeah, we go back to what we talked about, that switch, right, once you switch that switch, that's gonna change your life. Once you start seeing people not as competitors, but as friends, as a community, as someone you can learn from, you can start saying that prayer star saying hey, congrats, ratters lit, rather graduate now for goodness sake, the success they have, and hopefully better success for them as well. But what's next, the best which once that switches, skin change or world it's gonna change your mind, that's gonna change your self esteem. Not only are you not going to put yourself down, what you're going to right away, you're gonna start thinking a little Hey, absolutely grateful for you know, that person getting that success for that person being you know, where to add in their, in their inner journey, walking, and now what can I do? What can I do to get to that level? What can I do to

Dave: That's where it kicks in first, right? I, I might, you know, my thoughts follow my actions. Because that little prayer or that little affirmation to that person into me is an action. That's an action man. I'm intercepting a thought. And I'm doing something. I'm saying a little prayer. Maybe whenever I have that, maybe I put my hands together, maybe I send up maybe every time I have one of those thoughts, right maybe I get up and I walk around the block one time and I say those prayers, right. So what I'm what I'm, we're anchoring action. And then eventually our thoughts will follow like You said, the next step after I, that begins to be second, that when I see somebody succeed, and I no longer feel resentment or jealousy or shame, but instead I feel happy for that person and proud. The next is curious, what can I learn? Right? That's like, the next thing that happens is, once you once that that resentment or that jealousy or that shame, no longer kicks in you, you create space now, to look at people who were maybe at a different level. And now there's space for you to learn to have a different thought to think, Wow, inspired by him or her? What can I learn? That's where it gets fun. And that's where the results start kicking in? Is that what you're finding as well? 

Elias: Yeah, definitely like, so once I was able to switch, isolate a change, it changed for me, like, we're no competitors, here, we're all we're all here to reach our journey to reach our goals to to reach that finish line or race. And if we're gonna encourage that, we can say a little prayer for the awesome, and then do what you can. You're not learning every day, if you're not sitting specifically with TikTok, we just wanted to take that. And if you're not, if you're not, if you're not willing to take it again, if you see what I would be not learning from, you just change it up. You learn from everything that's going on, on TikTok on any social media, right? Or anything that you're doing email marketing, wherever it is, if you're not learning something new, a new trigger, or new ways of doing it every day, then maybe you can rethink your mindset and change your self esteem and say, What can I learn, but we don't know at all. We think we're experts, but we don't. And maybe they wish everyday we should be learning every day we can learn something new or new. The world is changing, especially the online world. Online will change every day, every hour. So once we were able to change it, once we're able to go with the curve, right? Go with the learning curve, that absolutely can change everything.

Dave: Well, brother, I am really happy for you and proud of you. My family is lucky to have you. And I know you feel the same way about them. We all know that from what you shared with us. So I hope you'll just keep coming back and keeping us updated and building growing. So we can keep learning from you and your, your achievements, your discoveries. And I'm so happy and proud of you for what you've accomplished in a short period of time, just really, more than anything. You know, really getting clear on what your why is. And brother that's going to take you to the moon because it's clear that your y is deeply embedded in your DNA. And with such conviction about what you're doing and belief about what you're doing, and your mission. There's nothing that's going to stop you in your way man. So be Legendary my brother, keep up the great work, great show. You can be proud of yourself for this moment as well. And, and we'll talk to you soon. 

Elias: Okay, man, absolutely. Thank you so much for having me. 

Dave: See, ya buddy. Well, guys, that that that that really was really a powerful, a powerful chat about how to give yourself a gift that will keep on giving for the rest of your life. which is which is that mental shift from lack in fear and shame into abundance and esteem, and positivity and creativity and creation. It really, really is a gift from Elias coming here and, and having that just as big of a lie as he has that just came to the surface as with every show, nothing is planned. We don't know what we're going to talk about. But that was really a divine conversation. And if you guys take that and run with it, maybe re-listen to it one more time and really internalize it and put it into practice immediately, it will change your life. I can say that without a shadow of a doubt. My friends. Let's get busy. Big Day. Finish the month strong. Be Legendary. We'll see you back here tomorrow.

Below is the transcription for this episode:

Matt: Hello, hello, welcome. Good morning, it's Wednesday, May 26. We're live. I'm live. My name is Matt and the CMO here at Legendary. And, yeah, you know we're getting good weather out here in Phoenix, so I decided, we're gonna get these nice beautiful allergies here in Phoenix. During this time of year. Yeah, I decided to take the show outside a little bit this last week or two, and it's nice out here so I do have this like bright sun sort of reflecting in my eyes so I'm like a little squinty but overall it's working great. What's going on James? Megan's in the house. Lady what's going on, Leslie, Jasmine, what's happening, Robert, good to see you. Wake Up Wednesday love that. Ariana. Raman, or Romana, I'm not sure you're guessing Shamy what's happening Stacy Good to see you. Awesome, down in Chandler. Emily Jose Jennifer Nicole. William John. All right, Awesome, good to see you all on here Kaitlyn, Tara, CJ. All right, Jorge, awesome. Yeah, we are live, we got an awesome guest today. I'm excited to chat with him. And if you're newer, you're just signing on you're like hey what the heck is going on, I'm the CMO here at Legendary and I host these on Wednesday. So Dave hosts monday tuesday thursday friday I host on Wednesday I'll also be hosting this Friday in place, Dave as well. But mostly, every day Monday through Friday, not mostly, we are here Monday through Friday freaking holidays. We come on these damn things every single day at 10am Eastern, and she's a good way to wake up, it's a good, I wrote this last week about habits, forming habits. And, man, one of the best habits you could ever do, I'm pretty convinced is just to sign on to these and get a little bit of inspiration, a little bit of motivation to start your day so if you guys in the comments can give me, you know, a little hand clap emoji or some likes and hearts on this. Let's welcome our guest for the day Paul, what's going on, brother?

Paul: Good to be here. Thanks Matt just up here in Washington State, I wish I could have the same problem as you do with the sunshine but we'll get it back eventually.

Matt: There's just endless amounts of sunshine, it's insane. It's like every single day, we're about to regret that though because of, you know, about this time, we start to dip into the low one hundreds, and everybody has this lingering feeling here in Phoenix, like, Oh boy, here it comes. Here comes the terrible summer, and then you get into the, you get into the 110s and it's like, Whoa, boy, it's fertile, but yeah. Wow. Yeah. So tell us a little bit about you, a little bit about your story, your journey you're just bringing us into your world, how did you find the online space you've been in the space, a long time. Tell us a little bit about your journey.

Paul: Yeah, it's kind of an interesting one. There's been some ups and downs of course like all journeys, but mine is kind of different, it may not have heard something like this before but I had, it's been about like since 2009, 2010, that I was kind of in introduced to affiliate marketing internet marketing, how to make money online that sort of concept, and looking into the Warrior Forum really like drew me that drew me into that and looking into how I can market services online and I got involved back community, which was kind of interesting back in that day. And so anyway I learned some methods, and I started making some money, but it took me a few years to actually start doing something interesting and making something more significant, which to me was like really exciting looking back on it, you know like I probably shouldn't have quit my job and moved because of it but, but I got super excited and I follow different people online and read their blogs about living the laptop lifestyle. So one of the guys I was really into, He moved to Puerto Vallarta, and he blogged about that. And so I thought that was pretty cool so once I really started feeling comfortable about my success online and doing SEO at the time I was doing sniper sites, what we call them building affiliate sites around products and ranking them. And so yeah I got into that yeah.

Matt: Yeah, back in the day I created a course on SEO in like 2011 Yeah. That kind of thing. That's hilarious. 

Paul: So, yeah, so this was. So you've probably experienced what I did back in. Well, I eventually moved. I was like okay, I got something going. This is great. I can get a little bit more freedom in my life, I'm going to explore Puerto Vallarta, Mexico. I'm going to move to a foreign country, and it was a bit crazy, and I did that in 2012. And that is like February, 2012, once I kind of started getting settled this was then March, when something big happened, that most SEO guys got hit pretty hard but, and myself, I got pretty much wiped out, and all my sites my rankings.

Matt: Was that Panda? 

Paul: Yeah, the big algo change I think it was panda. Yeah, major algo change. 

Matt: For everybody who's newer, like, there's gonna be a lot of people here who have no clue what we're basically talking about. If I could describe it in 20 seconds. Google has an algorithm in which they determine which sites are the best and so when you go and search on Google, you know, for instance, like how to landscape your yard, they they pick out certain characteristics of certain sites and place the best ones towards the top right so then there's whole strategies around how to rank and how to do that faster. So Paul had kind of mastered that and then panda comes in and, and that's just what they called their update to their algorithm they kind of named it, and, and, and I just remember the whole affiliate marketing crowd just freak out, and the whole SEO crowd just freak out, couldn't understand what was going on but all their sites, suddenly were not on the first page anymore. And a lot of people lost a lot of their income because of that. 

Paul: Exactly. So, for us as well, who've been involved with it's like this never really happened to this extreme. So this was just like, shocking, and so yes this algorithm change occurred. And so all the sites, AKA your income streams, right. So think about it, you know the money that you're making you're feeling good, and each month it's kind of more consistent and building and building and then boom, one one or two days and then you're out, and for me I just moved to a foreign country. So I was with my girlfriend who's my wife now. And, yeah, we were like, oh, we gotta make some happen for me. I mean it was all on my shoulders and I was like, it was really like a gun to the head type of moment. And it's interesting, thinking back on it too, though, because I think that brought a lot of positivity. There's a lot of good that came from that because had I not had such pressure like that. I don't know if it would have forced me to make the changes that I needed to make to scale and grow and rebuild my online business to bigger levels, so you know, if I was up here in the States again maybe I would have gone back to a job or something, I don't know. I'd like to think I wouldn't, but who knows. But what happened was it, it forced me to go into a different, different area, which at the time was fairly new to me, and that was video marketing, and I had a friend that introduced me to SEO and then recently he had been wanting me to get into video marketing he was saying hey that's really cool it's it's a fast way of ranking your stuff, your your content, and the being on video or shooting videos that seemed really new to me and different and maybe a little scary because it was just a whole new learning curve to master YouTube I just thought was a big deal and something new, why would I want to do that when I'm doing science. Well, at that time, you know after that algo change happened, I had to look for something different, quick. I needed to get my income streams back up. And so then I moved into video marketing. When I started ranking videos around the same keywords that I was using for my sites to make those profitable. I ended up doing review style videos and and ranking those on YouTube and to my surprise, they ranked so much faster than the traditional SEO website building process of optimization and backlinking and things like that to get your webpage, right, and it's still to this day I definitely enjoy YouTube videos and they they benefit so much more important ranking power and being quick to rank on Google, of course to get YouTube as well and get being the author that can bring in some more traffic but yeah so that changed that, that completely changed everything for me. And, and then I just started doing that scaling that and was able to rank all the existing stuff that I had, which was making money before, and now it's making money with videos and so I was able to do that and it's pretty funny because back in the day, and thinking of, sort resources that I had, it was just an old laptop, it was like a, like a $300 laptop and I which you know is a couple years old at the time but it just pretty clunky pretty slow, and I had this Logitech microphone from Target. That was like a $17 microphone, and I would review videos, my wife actually helped me out to, with some of the voiceovers. We never had to be on camera or anything but we're just doing some review videos around affiliate products. And the interesting thing is like even to this day I've watched some of the old ones and you can still hear that chicken in the background, because this is, is Mexico, and they have like a jingle like different delivery services that would have, like, throughout the day with different jingles to sell like propane tanks and bread, and one guy would deliver mattresses in the back of his truck every night. It was a different experience. 

Matt: Holy smokes. 

Paul: Yeah, but, but yeah just starting out with just a cheap laptop, a cheap microphone, you know, it doesn't take much, and and I believe even to this day you know with your phone and internet connection, maybe a cheap computer you know that you could definitely make some progress online, you can really change your life.

Matt: Totally, totally some of the some of my closest mentors, people I know that did not just not just six figures but 789 figures, man, cheap, cheap $100 laptop $500 Laptop, and like just absolutely nothing like just a cheap little laptop. In some cases, man. Wonder if I have all looked for it but I have this photo where I had pillows stacked around my laptop and I made myself a little recording studio. So I would stack pillows around my MacBook Pro. It's kind of a cheap MacBook Pro. When you talk into it, it sounds real echoey. But I could stack the pillows around it just enough to kind of create this this enclosed sound thing that sounded like a nicer microphone, but just I think sometimes people, you know sometimes people get imposter syndrome and think they need all of this stuff, you know, so that they're sort of legit, or whatever, but it's just like, you just you, whatever you've got make it work. There is a certain threshold, I think, like, that you actually, you need something like you do need the ability to sort of create a decent video that's not super grainy, if you're going to be on camera but like you said, I mean you could go to. For instance, you could go to this site, a site like, let me share my screen here real quick. But I was just, I show this to people all the time, and I talked about this site called Pexels, but like, yeah, you can just go to clouds and you can grab like videos right here this is Pexels calm, and for those of you who are watching on the stickiness in the comments, there's a lot of different sites like this, these are totally free. And, or this site in particular is totally free to use and you can just these, these like these stock video clips, and you were talking about doing voiceover videos right so like, being able to just take a take a stock clip or a stock image and put a voiceover over it and do sort of product previews or whatever you do, like I see people doing that right now on tick tock, like people are doing that as we speak, on TikTok right now, and they're doing it for all sorts of products and making money from it, and it's just as simple. They do either, either some of them don't even do voiceover, they just, they literally grab stock video and just put words up on the screen with noises. Wow, and to build audiences of 300,000 Plus, it's crazy. So, anyway, I just think it's, yeah, yeah, opportunities out there. Oh, it very much is.

So, anyone you have. It's like when you have that drive, then you can make anything happen. Right. 

Paul: Yeah, it really starts from within.

Matt: I believe, really does. I mean, and getting put on the spot like you did I mean I think that that is just, it's a crazy thing, and I think it's just funny that he had chickens in the background like little stuff that people overthink. Right. It's just so crazy and then you listen back to you. Just, I used to have stuff in the background going on in my videos because we were in a one bedroom apartment. It's sometimes like the door would open or whatever. So I would introduce some of my videos and literally just be like, Hey look, you know, I live in this one bedroom apartment here in Denver. I am going to be honest, we've got this kind of smaller living situation. At any point, like my wife could walk in here and yell at me to do the dishes or take the trash out or some random crap so I'm just giving you the heads up right now. People will just laugh and be like, That's hilarious. Like I love you're doing your thing and I love you're just kind of honest with it. And we've got affiliates who have gone through our training who make videos on TikTok, and they're just standing in the middle of their like studio apartment, and they're just like, it's so real and raw and honest that people are just like, yeah, yeah, I'm trying to like find an excuse to not believe you but this is too believable, it's too late.

Paul: I don't know exactly how to cover that up and it's just like just showing it. It's okay, you know.

Matt: Yeah, yeah, making it relatable makes it more engaging because some people can feel that themselves can relate to you, thinking that they're in the same situation and, yeah, I, it reminds me of this quote I don't know if I should share it. I heard one time about Oprah Winfrey and when she was on one of her weight loss kicks people her viewership actually went down. And when she was more overweight than she got more fans, more used that for some people was a lot more relatable. The fact that she was just being herself and not trying to be skinny. I thought that was interesting. Yeah. And yeah, like your arm in and then that little disclaimer that you, you said at the beginning, like, Yeah, that's great. So many people would probably be like oh yeah he reminds me of myself, my friend or something. He's a real guy. That's very for people out there making TikTok videos or YouTube videos definitely doing that and not being afraid of using what you have, whatever it's just a matter of just cranking out that content, producing that content, just getting it going. That's the important part. That is the important part. And I also think, you know, there's sort of an order that I would go in which would be like an order. The first thing which sort of be like, I, number one, let's just get your content going let's get something up but number two I feel like is, now I need to study and not be it, I don't. I shouldn't be consuming content just for entertainment, switching switching over to studying people strategies like studying called strategy on SEO, studying, Brian strategy on tick tock studying, you know, and actually becoming good at the craft and good at the craft of content creation or SEO or whatever you're trying to do whatever marketing platform you're trying to do, getting really good at the craft of it. The first barrier is usually just creating the content and getting over the fact that it's not perfect, getting over the fact that you suck. And it's embarrassing and humiliating and oh my god, and then it's just like, okay, it's okay to be embarrassed and humiliated like that it's okay for me to feel these feelings, right, and sort of just, you reframe all of that, then take that next step to actually become really skilled at it. Some people sit in this realm of Alright, finally just creating my content, and then I'll get, you know, I'll get an email or the post on Facebook or something, you know, two months down the road it's like nothing's happening. I've been posting, everybody says just post. And it's like, oh, well let's take this to the next step, let's take it to the next level right now you've been posting, we need to create good posts, engaging posts that really grabbed attention, you got a market. Right. And that's kind of the trick of getting to that next stage but you're so right that first moment is just like, hey, bear it all. I mean maybe don't like, keep your clothes on, but, you know, sort of just reveal all and have some fun with it. I think that's just the last few days in marketing.

Paul: Yeah, well definitely but I think it also has kind of made a comeback with TikTok I know for myself I did that I mess around with that a couple months ago and I mean even some of the videos that I have now I'm like, oh, that there's so many problems with this video but whenever it's getting used, and it is adding value and some people will like it and who knows, I mean some of, some of those bad ones go viral. Yeah, because it happens like I think anytime you try something new. That's where you're going to experience you're going to fail, you're going to fail forward hopefully you know, anytime you get hit with something just try to get yourself back up again, and keep at it, knowing that maybe you learn something for next time, you know, if, if this time didn't work out to your liking. Or, you know what you find is great and perfect perfection. I've heard an interesting saying about perfection. Makes you broke basically, like if you try to overanalyze, get analysis paralysis and you just spin your wheels and not do anything. There's no such thing as perfect anyway so you might as well just acknowledge maybe that's just, maybe it's just your own flaw that saying this has to be a certain way, that's preventing you to just publish it and get it out there, but anytime you do something new like no matter what, I happen to me all the time, like even though my video marketing my YouTube videos and review videos now, They're different. They're better now that I've been doing them for 10 years. But if I do something new like TikTok, it's like,  it's funny I laugh at it like okay I know I'm going to get better now because I see this video and I see little things and I know then that there's gonna be changes that I make the next time I do it. Totally, totally. So just believe in yourself and believe that you'll improve and hopefully I'll improve to when I, when I do that,

Matt: So in your experience or this like it's been like a real 10 year journey here experience like, like what are some, what are some bigger, larger themes that you've been able to pull out also, I mean, you've probably experienced a lot of different training, like, you've probably experienced a lot of different communities and training, and even like, I would say sort of ethos, what, like, what's your experience been like, let's say with Legendary now versus, like a lot of the stuff that you've experienced what other stuff have you experienced mostly I'm just curious. And then, you know, what's that been like over the years, like what if, you know, what do you look for in affiliate products we look for in communities like what, what's those 10 years taught you?

Paul: Interesting. Yeah, that's a good question. I think like, there's two points. One of them is like your question about my experiences and like, I guess, is your question as like a product creator or are just finding different ways to make money online. And then the other part is like affiliate selection affiliate product selection and that's, that's completely different, in which like yeah there's I'm, there's a lot of discernment, and there I have a lot more filters now, nowadays than I used to back in the day wouldn't be like oh look at the EPC suite, which stands for earnings per click and, and you can find that on networks where it'll say like this product could get your averages, this EPC, and for those that are not aware of that, that earnings per click, it's kind of exciting because you make it makes you think like, oh, if I just send 10 clicks and it has a $3 ABC I can make $30 Like, like that, and I know people on Tik Tok and I can get us 10 views or whatever, what doesn't really work like that. And you can actually get better earnings per click or lower earnings per click, depending on the quality of traffic that you send so it's all about quality of traffic. And with Legendary and that as, as a course and as a program, and as a community, I, I've been very impressed the whole way through. So the community itself has been interesting like not just inside the Facebook group, but outside, you know, the marketers, they're cool people think I learned stuff from them all the time, and I get value out of different content and I can't speak for everybody but there's been many like that I don't really know, one that's like really annoying or spammy or anything like that. I think that really says a lot to your guyses training, and how you set people up for success, because you set them up to add value, and to have content that's congruent to your services, and then also to have like quality traffic that's coming over there that's already framed and educated about what's going on. So yeah, I've definitely learned a lot from the community and the people promoting Legendary just from their free stuff. And so as far as a product and yeah legendary when I went through the 15 Day Challenge, just in a couple days I was really impressed, like, extremely impressed with, with what it is like what, what it teaches you like I've there's methods in there. This might sound kind of crazy but I've gone through other courses like $1,000 courses, and some of those concepts were like the aha moments I got from the $1,000 courses. So yeah, I was super impressed.

Matt: That's cool, that's cool, sometimes, like even just the amount of time that we spend sort of looking at the content in the in the challenge or stuff like that we forget that like, man, it's only $7 And there really are some people out there selling $997 courses, or even like $297 courses that teach basically sort of similar or, you know, you know, you get the same aha moments from yours. From those courses. And it's just, yeah, it's just crazy. It's very interesting. Well that's cool. I'm glad that you'd like the course and, you know, have, have had a great experience with our community. I feel like, you know, most people who come on here have mentioned or say something about the community is so great, just because of the collaborative kind of feel to it, you know, I think that's a, I think that's a unique thing that's been cultivated here that is, it's harder to cultivate that with. I think this is just a real credit to like the leadership at Legendary specifically Dave and his wife Erin and Julie and I think, like, we put a big, big emphasis on mental health, and on just being healthy holistic people like not in a weird way, like, like, Oh, we're good people. And I think that over time, that sort of wins out as where you and I have both been in this industry to know, we've been in this industry long enough to know there's there's guys out there who are young bucks or, you know, and they're all hyped up and excited and, and they get people ramped up and they kind of make false promises, or they kind of, you know, they prefer they there's stuff going on behind the scenes that might not be the most honest or, or have the highest level of integrity. And, you know, those, what ends up happening over time as those communities become really toxic and people start taking advantage of each other and it just, it gets real nasty real quick so I just, you know, for people who are new here, I'm obviously a little biased, I've been with Legendary for quite a few years now, or I guess three years now, and I'm obviously a little biased but I can still even if I wasn't in legendary I can tell you, there's other communities out there in the online space that are far more misleading and dishonest, and we do everything we can to make this a safe community. Are you going to get people who've messaged you in your dm’s trying to sell you stuff. Yes, it's gonna happen, it's gonna happen all over the internet, there's tons of people and it's just how it goes. But for the most part it's a, it's a real clean, you know, fun fair, honest community helpful people. I don't know why I'm ranting about this right now.

Paul: I think that's very interesting actually. So you mentioned mental health and I was curious what kind of things you do there, or that?

Matt: Mostly just like we make it an emphasis there's sort of this expectation of like you're going to take care of yourself. So, like in other circles that sort of the expectation is you're going to grind until you die. Right and it's like, and that's set from the owners, expectations, the owners there every day they're grinding every day they're working 16 hours, or they're burnt out and they hate their life, and that's not the case. And when it gets set at a higher level, you have this like, I don't feel nervous about working 16 hour days I feel nervous if I'm doing that, I feel nervous if I'm like, if I'm overworking myself, I feel guilty about that, because I know the expectation is like hey man, you've got to have a gauge and a pulse on yourself to take time away to set time away and to actually, like, take care of yourself, and if I don't do that and I'm burnt out. That's like part of my job description, like part of my job description is like, you take care of yourself when you show up to meetings when you show up for customers and clients. You're not giving them, you know, short answers or you're not, you know, treating them like you're not giving them the time of day.

Paul: That's, that's really interesting to hear I'm glad to hear 

Matt: It’s not some we're gonna give you $1,000 stipend for, you know, therapy or massages or whatever it's more of just like, Hey, make sure you take care of yourself, like yours, and it's sort of like this trusting like we trust you. We trust that you're smart, that you're intuitive and that you know yourself. Take care of yourself, you know, so.

Paul: Yeah, well yeah and it's interesting you say that because I think starting out, you're talking about my journey and stuff and starting out it's easy to just want more tactics and techniques, you know like, I want to get more traffic to this offer or I want a better conversion rate on my landing page or my funnel, you know, tweak this tweak that. But what's really interesting is that as you as you see things happen as you see big things happens like like what's happening with legendary or other successful entrepreneurs, and what they're talking about what they're doing is it's really a mental thing, And it's a mental health thing it's taking care of yourself. Now there's masterminds where people will talk for hours and hours just on sleep quality, and, and they will all like that they love that like that that's a huge value if you can master your sleep, then you can really do well in business you can do so much better in business if you get bad stuff down. 

Matt: That's some real stuff there. That's, yeah. And it's not to say that there's no time where, you know, you get four hours of sleep because you're grinding and you're getting ready for a big launch or whatever, but knowing yourself, knowing your body, knowing how to take care of it, that's huge. So yeah.

Paul: And as Matt was saying to it, it's how you show up. So for Dave and him, he was what we were saying David was, was telling you, or the team was saying that you know it's important for how you show up and so that that time that FaceTime, maybe the interviews or maybe talking to people selling something, that time is going to be so much better and it's going to mean a lot more when you show up in your presence, and you have the energy for it.

Matt: Yeah, it’s the difference between customer support, giving a one line response to a support question that doesn't really help anybody and it's like hey, we just need to get these tickets answered versus, you know, three to four paragraph responses detailed that gives links out to different videos and different resources and really actually provides value for somebody that little extra is all stemming from sort of that mental health space where they're, they log in, and they log into their support back office every day with a full cup, their cup is overflowing and they're ready to help people. It's that overflow comes in sales, marketing comes in content.

Paul: Yeah, exactly. I was gonna say for the people watching, if you're thinking that's really necessarily congruent to what you're doing because you may not have a business like legendary. It's actually very congruent to your affiliate marketing efforts. If you choose affiliate marketing, when you're handling support tickets or somebody is replying to your emails, then if you do that, like, it's amazing what can happen when people can see that you actually care. Wow. That's the difference between like $7, as commissioned and $1,000 Commission. Yeah what. Yeah, yeah cuz, cuz a lot of people are doing it, you know, most people aren't. Most people don't care. You know, they think about numbers and clout. And yeah vanity metrics and stuff like that. And then over-source or have like really poor quality customer service and it's good to delegate, but when you delegate you want to make sure that's quality too like, just how you would frame it and just how you would respond to somebody. So it makes a big difference because those numbers don't actually need to be that big for you to have significant changes in your life for you to make significant income.

Matt: Yeah, totally, totally. Man. Wow, this has been very valuable dude, this has been really fun. Thank you. Good. Do you have any? Do you have any, I'll let you have the last word. Do you have any parting sort of advice or thoughts for. Anyway, it could be, could be an affiliate who's already killing it, it could be. We've got people here today who like to purchase legendary an hour ago, and they're all here watching, you know, so like, there's people who were like, this whole thing is so brand new to me. You know, and they're just honored to be like, you know, what the heck is this Legendary Marketer. What is this 15 Day Challenge? And then there's other people here who are more experienced. What do you have, like parting advice or things that you what's on your mind today? 

Paul: Yeah, well, this kind of like what we talked about the theme of this is, has been consistency, showing up, and, and taking massive imperfect action, you know, but but making it mindful to, you know, don't just like throw things around like to, in terms of customer support, you know, don't just take that for granted and not handle that, but, but, in terms of your content getting that content out there and taking action on that and taking imperfect action and results will follow when you do that, it's it's been proven, and, and not to be afraid of just doing something or pressing record, you know, telling people who you are, I see that on TikTok all the time it's crazy man I'm sure you do too. It's like, you know these people like, they still have a job or they just lost their job or all walks of life, all walks of life, and they're just doing some TikTok videos, and then just all of a sudden they blow up. And they're, they're able to live that laptop lifestyle that live that internet marketing, lifestyle, from anywhere they want in just a matter of few months, because they're able to be consistent, and it's pretty tough, like it's not easy because it failure is sad, or feeling like you fail, it's really not about failure, it's about feeling like when your video doesn't do certain thing that you want it to do, but it will and another video might, you know, the next video might and the next next video that might be your viral video that changes everything. Right. It's a matter of showing up.

Matt: Yeah, there's a good chance. Actually, I mean, like there's actually a decent chance that it is, I think, I think people are. Yeah, especially on TikTok, especially into, because yeah, it's, it's like it's, it's, like, gosh, I could go on and on but it could just be like, it's such a hack, I mean it's such, it's, it's just, it's crazy. Thanks man, thanks for coming on. This is awesome, and that I got to meet you, and you know we're always kind of coming back to recurring guests later down the road so if you're around later, a couple months down the road, we'd love to have you back on. Sounds good. Great to meet you too man. Awesome. Have a good day, see. Alright guys, happy Wednesday hope your Wednesday's going well, middle of the week, we start to ramp up and get ready for the weekend, and I know many of you are weekend warriors, you're like hey I ain't got no weekends on Friday night, Saturday morning, I'm starting my business like that's that's not actually got time. I'm not working. I'm not on my nine to five, so it's been two days. But yeah, let's, let's keep going if you're newer to our community. I just want to say one thing, you're newer you're getting started with the challenge. Look, even if you don't do anything, Even if you never actually go forward and, and go crazy with this online business thing. Just my encouragement to you would just be to finish the challenge, right, doesn't even matter if you never do anything with it for the rest of your life. Just finish the challenge, get through 15 days, because there's something powerful and just finishing what you started that habit is such a big habit and if we don't ever teach you anything else here legendary Let us teach you how to finish something that you start and creating that new habit for yourself would be really powerful. So we're signing off for the day. We'll be back here again. Same time, same place next week. Okay, so we're here every single Monday through Friday 10am Eastern we're live. This is not pre recorded. I'm literally sitting out here, there's a freaking landscaper outside of me. I don't know if you've been able to hear him, the landscaper right outside of our fence, doing. I don't even know what, but this is just, we just go live and it's real and it's raw and it's honest. And we have real guests every single day. Unless they don't show up, but they usually show up, And, and we'll see you tomorrow at the same time.

Dave: What's going on, my friends, this is David Sharpe Welcome to Wake Up Legendary. I am excited today to have a guest today who is really every day in the business of, as far as I understand, taking risks flying helicopters. Even saving lives. And so I'm really excited to hear about his journey here with affiliate marketing, Legendary marketer with building his business online so with that being said let's welcome to the show, another, David, what's going on my friend? 

David: Good morning. How are you doing, Dave?

Dave: Good brother did I get that right, are you an SMS helicopter pilot?

David: Yes, that's correct Verminnen that's, that's me. 

Dave: Wow man so you're, you're in the business of, like I said, taking risk flying high and saving lives right. Wow man, well that's that's really cool. So, um, so what, what led you to the online world, man? I mean, how did you eventually find us as well? 

David: Um, so, it honestly actually started during my flight school my flight career so a little backstory as far as how I all started this, you know, military, I was in the military. I went to flight school flight training, and that was back, back in 2014 I went to my full flight school, I got certified trained on my degrees and then I started, you know, being a flight instructor doing tours and then came through a mess, but during around 2016 2017 That's when the, the wheels kind of started turning in my head like hey, what if for whatever reason I can't fly anymore right What if I can't, if I lose my medical my physical that I'm not able to fly, lose an arm, whatever the case is right. So that's kind of what started turning the wheel saying I gotta make like an extra income or something. In case, all this work that I put in for my flight school doesn't work or whatever. That's how I started going into, like, trying to make money online, and of course the whole typical, you know, going on google how to make money online. I've tried everything from Amazon FBA, my own drop shipping store, you know, eBay, pretty much all that stuff. But what I tell my guys. The reason I basically failed those is because I didn't really have anybody I can actually turn to ask questions when I needed help. So when I found affiliate marketing, and believe it or not actually funded, tick tock, I was, it was one of those were also typical where I just kind of downloaded it, I was just kind of scrolling through it got curious I clicked on somebody's link and I started my train. As soon as I went through the training, and I saw that there were advisors who mentor somebody like somebody in real life on the other side that I can talk to and ask specific questions, that's when I pretty much said I was all in. So that's how I kind of got led into this whole group into this whole community because like I can talk to real people, there's a Facebook group, I had so much support that I could answer questions when I would get stuck. That's how I actually got into this whole thing.

Dave: Nice man, so I was curious how has your experience here at Legendary Marketer been so far?

David: Amazing, have definitely been amazing. Like I said, I mean when I would get stuck, you know I would see other affiliates or I see other people like how are they having success and I would try to copy them, it didn't work. I would ask questions, I started getting, I started like having, you know start getting new friends from affiliates hear from other platforms and I mean I would just be able to reach out to people, that's basically why I pretty much stuck to it I said I was a land, and that's why I continued on in this in this area.

Dave: Yeah, so you've benefited from making a lot of new connections. You've had a lot of people in your network, a lot of real people. And that, I mean I would assume just like helicopter school or helicopter. The helicopter community if you will, knowing people learning from people being able to talk to people just, you know, it just makes such a big difference, right, and unfortunately, a lot of times, in, in the online world. There's a, there's, I don't know, it's difficult to find. It's difficult to find a community and make connections that are really helpful versus just people that are just trying to tell you what you want to hear, so they can sell you something. I mean, it's no secret here legendary that we have courses and training for sale. But, I mean we have several 103 to 500 people taking our challenge a day, and you guys who are all listening you wouldn't believe how many people that we turn down, if, if we feel that it's not a good fit for them, meaning that it's going to put them in some financial distress to buy one of our trainings, or if they have some sort of, I don't know, some sort of an obvious thing that's going to hit them for being successful. I mean, we're very non predatory. We challenge people, we push people, we say things that might make people uncomfortable. Absolutely. But, I think it's really fun. Nowadays, for us to find real communities and people that, that really actually are going to give us what we, what we need and not just what we want, and so is that something that, what are the values and principles that guide your guide you and your business. I mean, what are some of the things from a dynamic standpoint? We can talk about mechanics and how you've been marketing and stuff here for a second, in a second. But what are some of the things that are driving you and are beyond or underneath, sort of, the mechanical elements of your marketing? What are some of the principles and the values that are driving you in this business?

David: So, um, so first of all, like you would all say in whatever states like what is your why? Right like you have to get in this and you got to see like what is your why, so obviously for mine was for like my family right if I was to lose my job, something was to happen. I couldn't fly I have to find like another way for family you know put my kids to college, whatever the paces, but also when we get into this business I have noticed like everybody else, you know, we want to make extra money for whatever reason, but when you start actually getting those emails from like those people that kind of look up to you hey I made my first lead my first commission that's like a whole nother like feeling right like, like, like your baby's like starting to walk for like, like them right realizing because I was like that too. Right, yeah, my baby come on baby you

I know I mean I have a 5 month old, right now, so that’s a real life situation for me yeah no for real men like when you have people who are better. Like I, and that's what I was getting to I'm glad that you brought that up and I'll let you finish your thought.

Dave: But it becomes a whole bigger thing when you realize what you're saying and what you're doing. People are actually taking it seriously, man. and they're putting their money and their time and everything on the line based on what you're saying. And to really believe in what you're saying and really believe in to really feel like my ‘why’ has evolved for it not just being about me and my family but also helping other people help their families, right like be there for the brand new person to get started with their dream and say yes to themselves and I think that's kind of what you're getting.

David: Yeah definitely, definitely that's exactly what it is it's like that's kind of that's kind of how it all kind of shifts as you go through a whole process and you start to learn and grow and, and, you know, just continue on forward. So, definitely.

Dave: Yeah so and that's one of the things that I tell our team all the time, is that like that. There's a way that I think it's really powerful if you can, if you can adopt a reason that's bigger than yourself. And, and for me, I'll tell you guys, real clearly again what my ‘why’ is. It's not just about me and my family, absolutely I want to take care of me and my family. That's something that I think is is is natural, right, like I want to provide for my family, I want to make sure that they're comfortable I want to make sure that they have what they need and I haven't decided whether I'm going to leave generational wealth or whether me and my wife are going to spend every damn dime before we die. Yeah, I haven't decided that, right, because I'll figure that out later right but, there's a, there's also another element of my ‘why’ which is being there for that brand new person, like somebody was there for me. Somebody had to have said yes to their dreams. Somebody had to have taken a risk in it with their business to be there to inspire me to then say yes to my dreams. And that is a. To me that was, that's really important, and I don't think, I don't think I didn't see that at first, David, I didn't see that. I didn't have that appreciation for people like when I was early in my career I was pretty desperate for that sale and you're like, it was kind of just like a me me me thing and it was just all about me and, and, but today I really see the domino effect of people saying yes to a bigger version of their life, to the best version of themselves, to going for their dreams, somebody had to have said yes before me, to inspire me and give me permission to say yes to my dreams and. And now, one of the most rewarding things about my career in this industry is that I've been able to help people say yes to their dreams man, and I think like you're talking about when you get those first couple of people giving you that positive feedback. It really does take your motivation, and your ‘why’ up a notch, doesn't it bro and I'd like you to just say a few more words on that just to give some people who are new here, that that inspiration to stick with it until they start to make that impact on people,

David: That's that's definitely definitely that's, that's the actual thing because, I mean, believe it or not, like I was saying like I filled in all these other business models from I tried Amazon I tried drop shipping, and I didn't really know what I was doing so when I found affiliate marketing, you know, I was kind of slow skeptical I didn't want to fail again right I didn't want to try another thing and be another failure but like I said, like when you started seeing when I started talking to advisors and people right that I had support, and, and just help right like that's what kind of made me continue on, and that's why when I talk to, when I get on my, I do a lot of TikTok lives now. And I tell people, like hey, if you guys want that you guys have access to me you guys can reach out and ask me questions, if you don't really understand this model. So you can actually understand before you just go through right first you gotta educate yourself to make sure you know what you're doing, how you're doing stuff and like you guys have access to me because that was one thing that, that really got to me when I first started my whole trying to make money online thing because I didn't know what I was doing and of course I didn't really have anybody reach to I would, you know, turn to the obvious Google, YouTube and they wouldn't answer a specific question, so definitely that's what actually kind of get me going, that's to say.

Dave: So now you've turned around and are using TikTok as sort of your primary marketing platform, what have you learned about marketing there on TikTok that might be helpful for some of our listeners here.

David: So, yeah, definitely I do use tick tock my main ones are TikTok, and then I want to start growing like my YouTube channel, then I have my Facebook group but TikTok, is my basic my primary one, and of course I'm sticking to that one platform it's like learned and how it works right. It's still a little tricky I'm still trying to work out all the bells and whistles, but definitely it's one of those board like if you start learning and you start kind of like, you know, your mistakes that you make, you start learning from them, you'll start seeing results right you'll start seeing more views you'll start seeing people comment and then you can start engaging in these stuff.

Dave: Yeah, so how are you coming up with ideas for content? Are you kind of modeling after other content that you see? Are you answering questions that you see pop up in your comment section like, where's your inspiration for your content coming from?

David: So I do actually watching the people you know I try to see and I try to kind of not copy them but kind of put in my own flavor for like the other videos but right now I'm also doing a lot of like answering questions, a lot of people are answering the same kind of questions so I answer questions and then what I kind of tell my guys is, You know I make regular TikTok videos content to put it out there. And then in my TikTok lives I like to go on there and ask questions, it's a lot easier for me to go into detail, answer these questions. And then of course on my YouTube channel I like to take them step by step as far as the whole process, kind of thing.

Dave: So are you engaging with people in your Facebook group more one on one or you like kind of what is your what is your call to action that you're giving people are you saying hey go click the link, click the link in my bio and come over and join my Facebook group, are you offering them some sort of like what is kind of your like your meta strategy for meaning, kind of 30,000 foot perspective, how are you utilizing Tik Tok, and Facebook, and YouTube together, that's, that's my question?

David: So, YouTube, YouTube, I basically that's basically where I can get the eyeballs of traffic so they can, And then that's when I direct them to my YouTube channel so they can see how you can make money, you know, different ways as far as affiliate whatever the case is, my Facebook group. 

David: Yeah, I do actually take them in and it's more of a one on one if they need a chat FaceTime, as questions whatever I can actually engage with them a lot more in my group, but that's kind of how I have my YouTube, I post videos I can take you step by step I can show you all that stuff, and then TikTok is to kind of introduce you, and then I'll bring them over to like my Facebook group and my YouTube channel. 

Dave: Are you doing, are you after they get to Facebook are you doing any one on one messaging with them to engage and welcome them to your group, anything like that?

David: Yeah, definitely I do I actually answer or message all my guys that come in and of course you know you have the questions in the beginning what they need help on whatever and I kind of go from there like okay you need help from affiliate marketing or how to make money online, or maybe you guys are in here, you already started your journey but you're having trouble setting up your videos, whatever the case is, but yeah, definitely I do message them when they come in.

Dave: So how did you develop David the confidence to be able to help somebody, when we were new and you're still at the beginning of your journey. I'm asking this because so many people have a hard time with their confidence, thinking that well I'm not really qualified if you will. It's kind of like a pilot, I know a lot of pilots, one of the, one of the things that you guys do at the beginning of your career is, and you just set it, and I have a friend that the pilot this is also how I know this is that one of the first things he did at the beginning of his career is went into training school to, he started training other pilots, not at the end of his career, not in the middle of his career, like at right immediately at the beginning of his career, as he was trying to get a job somewhere else, he, that's what he was doing was actually training other pilots, which is kind of an interesting thing. But how did you overcome the imposter syndrome, or that I'm not good enough or I knew I didn't know enough I don't have enough success or whatever the kind of story. People are pretty prone to tell themselves, to give yourself that permission to sort of be somebody of service, be somebody who can help, be somebody who can coach?

David: So, yeah, definitely as far as that whole flight instructor yeah that's actually kind of weird how you start off starting to instruct people like in that school that whatever school you went to the higher you there as a flying shifting your start training, and believe me I was awkward I was, you know, just a guy that I would just read off the PowerPoint had no idea, by the way I like to do a lot of stuff with my hands, my, my students didn't really know cuz I like to do. And, but, um, as well and then once I got into this, into this business model. Again I feel kind of awkward like I'm not a mom. I don't know I don't know the best but the one thing that actually made me kind of come out of my shell was I read Russell Brunson's book, like you don't have to be an expert on that actual model, you just have to be. You just have to be to that next level. From who you're teaching, that makes sense. You can reach that next chapter, that's all you really need to do. And yeah, tht as soon as I started reading that you know I would get on my TikTok and my first videos on Tik Tok were so awkward as well you know was a hit on my friend. I didn't know what I was doing and stuff, you know after a while you start building confidence, he's like getting on videos you start understanding, like okay yeah I do know this I can actually help people, you know like, as far as I know what they're asking. As far as the questions and you basically start building that confidence you start moving forward. 

Dave: Yeah. So Megan commented that here the this training concept direct directly after your training should be more utilized if you're able to reteach the concept that means you're truly obtaining and learning the material then she went on to say I make my kids do this to each other but we do that we that is part of our process that is part of our system. Unfortunately, it's a challenge to get some of our students here within our platform and community to do that, too, because they have that sort of imposter syndrome, that's what we call it imposter syndrome newbie complex, which tells them well I don't. I need to get a little more success under my belt, which is exactly why I asked the question. It's called learn, do, teach and when you, when you, when you do what you've learned and then you turn around and you teach what you've learned, or teach what you did right. It solidifies so much more into your DNA into your subconscious, it boosts your confidence, and again it solidifies what you just learned. So I think that, for those of you who are wondering what's the missing piece to me in my business and getting started and, and really kind of taking things to the next level. It is to get into teaching, first of all you gotta do what you've learned. That's huge, that's the middle piece, that's kind of the bridge that that kind of allows you to connect the learning and the teaching, right, you gotta do it. So if you learn it, then you do it, you build that bridge, and then you can teach it over here on this other side, teach people how to get over that bridge, right, it's such a powerful, powerful concept in concrete what you've learned and what you've done simultaneously. It is the marketing strategy that's going to help you to be successful no matter what the niches. It's called education based selling. If I can teach somebody how to, in a sense, give them results in advance, so give them some sort of a result, before I ask them to spend money. So I'm going to teach you something if you guys notice any of my marketing. I'm teaching something before I give a call to action to do anything. Look at this show, I mean every day there's not even a call to action right i mean the call to action is essentially ideally you're already in the community and you're probably going to see something for sale at some point, but we're giving you results in advance right here, right, so Yeah, certainly. 

David: Yeah and that's exactly true because it's like I even tell my guys like hey I'm here to help you guys out you have access to me there's something I'm no guru but there's stuff that I probably won't know, I know where to go find it there's a community out there that I can actually ask because or whatever question somebody is asking me or what I haven't gone through somebody else has definitely asked him, but I tell him straight. Okay, I'm here I can help you guys out. If I don't know the question or something, I can definitely know how to find the answer I can, I know who to reach out to, and that's definitely that's that's amazing. That's awesome.

Dave: Well, that's such a powerful concept too. I just know, it is just having confidence in your resourcefulness, it's like, and I tell people that even within our team, all the time, don't pretend that you know everything, don't feel. Don't feel pressure that you also need to know everything. You don't know that you can be resourceful and know also that if you tell somebody, you know what I don't know the answer to that but, but let me go check with a couple of friends or check with a couple of people that I think may have the answer you earn so much trust like you really do earn so much trust from people, because if you're bullshitting them. Everybody has a built in BS detector. You know what to do. And, and so, so there's no need to lie, there's no need to, you know, have puffery and kind of try to make yourself seem as if you know more than you do. Just be real in offer, what you can. And again, the majority of people just need to be at the beginning so they just need to know those, those initial steps, how do I get, how do I make my, get my first commission? Right, so you don't need to know advanced concepts, just the fact, as you said, if you're one step ahead of somebody I remember when I started to market back 2009 2010 I was, I was generating a lead or two a day and that's kind of the result that I would market, I would be like, Hey, let me, let me, let me teach you guys how I've generated two leads a day over the past week, right and to somebody who's generating zero leads a day. That was interesting. It was also believable, which is one of the reasons why marketing in teaching, like the lievable things, is so powerful because if I was like, let me show you how to generate 10,000 leads per day, like that's just overwhelming. Let me show you how to make 10,000 a month, like to some people that's unbelievable. Let me show you how to make an extra 2,000 a month, let me show you how to make an extra $100 a day. Now, that's going to be the first step that somebody is going to take anyways, and it's more believable. 

David: And that's exactly yeah that's exactly how I kind of think of myself when I start doing stuff like okay, what would I do or I was in my shoes like six months ago back six months ago. All I wanted was to make a commission. I didn't even care if it was 19 cents. I didn't care if it was five bucks, I just wanted to make a commission. So you know I mean, or I just want to get my first 100 I wanted to hit my first 1000 I just wanted something right, and that's basically it's like and it's and then you just work up the baby steps, fail, like you said, till you can get to those 10,000 leads or whatever the case is.

Dave: Yeah, honestly I mean once you start getting crazy big results like it's, it's, I see all these people out here that are like, I will millionaire now it's like, well, gives a shit like, but that that's so unbelievable to most people, you know what I mean?

David: People are not gonna really like to believe it like they don't, you don't mean it's just one of those things. It's like I don't really care about you. I care about me, how are you going to help kind of thing

Dave: Totally, totally man, and I mean, I think that that's what I've learned in sort of the evolution that I've taken because, I mean I made my first million man back in 2011 or 12. You know what I mean, like, but I don't have to say that on every video, you know, to me, like, it's like, it's like, I, I've learned to be more interested in what people want and more interested in where they're at and try to worry about being interesting all the time, and I do see a lot of people who, who, who really struggle with, I believe it's like, it's an insecurity, even as they begin to get results, they think that they need to push and put those results in people's faces all the time. And while that might be attractive or inspirational to some people to others, it's a real turnoff. And it's especially in this day and age, like being able to read the room, like for example in 2020 Man, I mean, we had a great year in 2020, but I didn't throw that in people's face every single video because I'm reading the room. I'm trying to be sensitive to what other people are going through . Honestly, I don't live a normal life anymore. I mean I don't know what it's like to be a nine to five worker who goes into a job at Starbucks or a retail store. Right, so I do have to try and think about what it is like, and for a person and try to speak in that language right so they can understand what the hell I'm talking about. We were doing a, an interview with, with a guy a couple of weeks ago who said, you know, he would come across the videos that were like $100 a day, and he was like, man, just I want to just I just I want to find the video that's like show me how to make $5 a day

show me that it's real man, you know.

David: Exactly and it's like you connect a lot more and I've noticed that as far as my journey right like you can make a lot more of you tell your story because there's gonna be people in that same boat that you're telling, they don't want to see the Lambos and the trips or whatever like they want to see like real life, you know, it's like hey I just made five bucks, we can turn that five into 10, and 20 Whatever the case is, and he actually started connecting a lot more with those people right because it was actually, we were, we were close right we were actually kind of like in the same boat. 

Dave: Yeah, I think it's really powerful for, for, and that's, that's one of the things that I wish more of you, all of you guys listening would would embrace is the fact that where you're at in your journey right now is actually really a pretty, it's really a pretty. It's really a pretty powerful place. It's a powerful title, It's the most important time in your business and also, it's also the time in which you can actually connect to people the most, you know, is because you know what it's like to, like, to, to kind of really struggle through some stuff, you know what I mean, it's fresh, right, like, one of the things and take lots of pictures of your journey right like take pictures if you have a nine to five job, Take pictures of it like this picture to me is, is priceless. It's the one of the only pictures that I have of me working construction. this picture right here is priceless. Like to me this was at the very beginning of my journey. I've got the nicotine patch on there you can see I was, I just stopped smoking cigarettes. I've got the laptop that my, my, my wife who is then my girlfriend. Let me put on her credit card and pay it back like 50 bucks a month, you know, until I had it paid off my desk as you can see the couch is right there my desk setup was literally right in the middle of the living room. 

David: People are actually kind of connect to that because that's the same story that's the same quote like, like hey if he's actually if he's doing construction, and he's starting his online business now he's here like, that's probably me as well, right, like, and that's kind of how I kind of see it as well like I tell my story, and like they always say like story sells right like tell your story and people are going to be like hey I'm in that same boat, I want to make five bucks a day I want to make 10 100 Whatever the case is, and you start making a lot more.

Dave: Yeah, yeah, It's definitely this is this is the other angle, there's the dinner table on the other side of the desk right and this is me probably one day doing a webinar where nobody showed up but I delivered it anyways because I was too prideful to tell my wife that nobody actually showed up.

David: I remember you said that one time when you remember that you just went on, the show must go on. 

Dave: Yeah, no, I would like do these live, you know, back again it was webinars like on GoToWebinar zoom what I don't remember of zoom, I didn't use Zoom I use GoToWebinar but like, you know, tick tock Instagram Live on Facebook wasn't a thing you have to go live, you had to do a legit webinar. And so I would do a webinar, I would at least promote a webinar and then like, you know, 80:5, 8:01, 8:02, 8:05 8:10, you know, nobody's there yet, you know, kind of like, you know, my wife, you know is skeptical at the beginning right it in just cut it and I'm like, I gotta deliver this thing so I'm like, welcome to the webinar, we got a packed house here on like trying to be extra loud so my wife hears it right and I deliver the whole thing, you know.

David: And your wife is in her backyard, that's my baby

Dave: Nobody shows up but you know I got good presentation practice, you know what I mean. Like, it was, yeah, it's, you know. That's the beginning of the journey, it's like, get lots of pictures you know what I mean like tell that story, like for months and years into the future be just like I'm doing right now because, you know, it connects with people, because that's where they're at, you know as you you guys become more successful you gals become more successful. And you do pay off, you know all your credit cards, pay off your mortgage, or you know you buy your dream house so you buy your dream car you go on your dream vacation. Like, I mean those are things that not everybody's going to be able to relate to some people may be inspired by what their what their what what everybody can relate to, is those early days of starting a business. Yeah, everybody can relate to, You know what I mean so document stories and really keeping your mind on that and keeping your heart on that brand new person being there for them telling their story through your story, and it's just such a powerful concept I'm glad you brought it up today David and, you know, I'm just, I'm thrilled for your success and I'm thrilled to have you as a part of our community, what would you say to somebody who might be sitting on the fence right now maybe on a checkout page or something, ready to take our challenge or whatever and is wondering, is this the right thing and is legendary actually have the potential to make an impact?

David: So what I tell you know my guys on on my lives or whatever the case when they asked me the hardest part in all of this is to start, and stay consistent, that is the hardest thing other than that, it's actually really easy, but as long as you're actually able to wake up for about an hour to a day in creating content, emails, whatever the case is and actually starting, I always tell about that matrix movies like I could open the door, you basically have to walk through there, it is going to be your business is going to be yours, you do have to put the work in the effort, what do you guys are, I'm willing to help you guys out. I'll be here to ask me questions, whatever the case is, but that's actually the hardest part to start and to just stay consistent. Other than that, it's not really that difficult, it's just, you know, those are what I truly do believe and what I seen, because there are some times that I don't want to get up and I don't want to create a video or whatever the case is right I worked late, I got off whatever the case is, but it's, those are what I truly believe are the most difficult ones.

Dave: Yeah. And where do you see your future here? Where do you see the next year or two, I mean what are some of your goals and what have you already accomplished that's exciting? That, that, that is sort of maybe even beyond your expectations and what else, what are your sights set on over the next 12 months or so?

David: So, we all started I started this for you know for backup whatever multiple streams but I see this, I mean, I could, I could actually see myself because I do travel with this EMS job you know they send me to little small towns, and I do travel a lot here and there and of course my kids are getting bigger. I do have a five year old and a 16 year old right now so maybe you know maybe making this into a full time thing later on in the future we'll see how it is I love flying but if I can make it into a full time thing, like, I'll be here talking about my TikTok lives or making content, my little one she has a little, we're here in the office, she has a little tape on the side with the cartoons, and she's on her iPad too you know. She's, she's, she sees a dad gets on video. She’s not shy or whatever and she's also doing it too so I'm actually kind of impacting her too, who knows what might you know I mean she might be on it too but it's like, it's just one of those things that like she sees me go on and she's also trying to do stuff on her iPad as well. But, I mean, honestly, right now I love flying. I really like where my journey is going, but in the future my goal, you know, is to make this as far as my full time, my full time job, so I can stay home with the kids you know go to those soccer practices. You know, graduations, anniversaries parties, stay here at the house kind of thing.

Dave: It's nice to have many choices. I mean, flying is not a not an unfunded thing. You know I mean I have, I have some pilot friends, they really love it. You know, they really that's kind of one of those jobs that it's kind of hard not to love, especially if you like being up in the sky. I like the way my office looks. Yeah, I can, I can understand that, well hey brother thank you for your service in that particular area of business, and thanks for being a great example for those of us in this community, appreciate the thinking, you know, get in there get rockin learn do teach you brought up some really powerful principles day and made it really valuable for people who are listening I hope you'll come back and keep us posted here in a few months, I appreciate it. David: Thank you for having me, Dave, I appreciate it. Alright, David, see my brother take care of my man. 

Dave: Thanks, appreciate it. All right. All right, my friends, have a fantastic Friday, and a great weekend. Do something today to finish your week strong, you know, take a risk and do something that makes you uncomfortable. Finish, finish strong and then utilize some of your time this weekend, even if it's just during some of your relaxation to maybe catch up on some of these episodes go through some of the training that you that you have here at Legendary if you're a blueprints client go through some of that training, maybe rewatch some sections if you need to brush up or get clarity, and most of all, take what you've learned. Do it, do it, and then teach it to somebody else. All right, be Legendary. We'll see you back here on Monday 10pm Eastern Time for another episode. Peace.

Matt: Good morning. Good morning. Good morning. Happy Wednesday. It's March 19. We're here for Wake Up Legendary and I thought, you know, let's see what's the temperature outside today, it is. Bear with me, bear with me. I'm here in Phoenix, it's 78 degrees here in Phoenix, so you know I was like, I need as much outdoor time as I can, because in Phoenix. Once you hit about, let's say, 10am-11am, it's just super freaking hot and it just stinks to be outside. It's no fun at all. So, here we are, we might have a little background noise. Just chilling kind of by the pool you can see it there. And it's just a nice day. And this is just, you know, I was on a Thursday business blueprint and somebody was asking for it, for an MTV Cribs tour. And so this is your cribs tour. That's all you get is this cute little backyard and wanted to hang out outside today so that's what we're doing. We've got an awesome guest lined up today and by the way if you don't know me or if you're unfamiliar with my face or whatever. Sorry about that. I, my name is Matt and I typically host these Thursday, or I'm sorry Wednesday Witkop legendary shows. Dave post monday tuesday thursday friday and I host these Wednesday ones so I'm the CMO, the chief marketing or marketing officer here at legendary. And so I do kind of a lot of different stuff. I help with affiliates management i i coach, teach on various webinars the decade they things like that. And just overall, kind of, you know, jack of all trades marketer I guess so. For those of you who were involved or saw a little bit about our move, the movement was great. We were only moving five, five minutes down the road, thanks for asking now. It was great, Doug, I'm not moving to Vail, the whole reason I moved to Phoenix was to get the hell away from all the snow, so I have no interest in going, I actually moved from Colorado to here. I like snow. I like snowboarding. I just don't like living in it. The first time I moved here, somebody said, you don't have to scoop sunshine. So, and I was like, You know what, that's right you don't have to scoop sunshine, so. Alright, enough about me. We've got an awesome guest Priyanshu coming on. He's a beast, and I think we've got a lot to learn from him this morning so I want to maximize our time for that. So, Priyanshu, how are you? 

Priyanshu: Yeah, I’m great. Thank you so much for this amazing opportunity and hello everyone. I hope everyone is doing great. So yeah, everything is going well. It's 23 degree celsius in Scarborough, Ontario as well. And it's summertime as well but there is no space to sit outside. 

Matt: So I was just reading through your bio a little bit, and I thought it'd be cool if you kind of told people, you know, a little bit about your story. Being, you're still working right. Okay. I just, I want everybody to know here. These making a good amount of money online, I'm not going to make any income claims I'm just gonna say, you know, I'm just going to tell people, you know, for the most part, if you're trying to make any money online and you're buying courses or even if you're buying our courses, you shouldn't expect to make a lot of money because most people just don't. And we'd like to give clear expectations about that but with Priyanshu making a good amount of money I know that just because I can. We've talked and I know I just know. But here's my question to you. Tell everybody a little bit about what you're currently doing for work, how you're finding time outside of your job because I know you work really long hours to get everything done that you're doing.

Priyanshu: Yeah. So first of all let me tell you about myself. I am, so I was an international student. I came to Canada in 2019. So it has been only two years. So currently I'm doing security shifts of 11 hours, and I do night shifts. Okay, so many people will think how am I making a huge amount of money. First of all, I have been on social media platforms for the last five years. So it means like, I built my audience I worked hard for you. 

Matt: So, you’ve been doing social media for five years?

Priyanshu: Yeah, yeah, I'm going. I'm on YouTube, I have, I have three YouTube channels. So firstly, I earned my first $100 in 2017, from a team. I paid my Ambassador fees for that $100 So it was a really good thing because at that time there was not any monetization of YouTube like 4000 hours and 1000s of scribing conditions, But, after one year I got the payment of $100 that I bought to know who we can earn money online. So when I came to Canada in 2090. I started working out on myself and helping international students. For the immigration purposes like to apply for a work permit, and many, many queries, I always solve people's queries regarding the investment crypto stocks, and people follow us. So, if everything takes time people do what people do, they focus on the results. They focus on the results like when I will get the commission. When I will get the high ticket blueprint, a commission so first of all, I want to ask them Are you worthy enough to get the commission to get the Commission, we should become the converti why people will follow me, if we have knowledge, then people will follow me, so people don't work on that content, and they focus on the results. That's why they get disappointed. So my first tip is like, first of all, you need to make 100 reviews on TikTok, then you can compete like, I'm not getting any results. People don't create content, and even people don't even make content. If you don't have anything to give, then why will people come to you? So my point is this platform is amazing and I'm feeling very grateful because this platform gave me this amazing opportunity to make a lot of money, there is no limit to.

yeah. So how it started. So first of all, I joined Legendary like last month in the month of happiness, first app rate 2021 And what strategies I followed the first strategy was, first of all to help people. We should always think about helping someone, adding value since almost like if we will add values in someone's life, that person will automatically follow you back. And with time, there will be a pressed build up with you and your audience. Everything takes time in this world. We should understand this simple thing. And we should have patience. I have seen so many statuses on Facebook and I have followed so many people as well on Facebook and they followed me back. We don't give personal time to someone else, We just send me, yeah. You can do plate marketing from here, and that's it. We don't reply. If somebody will send me a link, and he will not talk to me or she will not talk to me definitely I'm not gonna click on that link and I will not buy the course. So my first strategy is to create content, and build trust between me and my audience. Second, the second strategy. Strategy is firstly we need to learn. Then we will be able to earn. Okay. What will people do if they want to earn but they don't want to? I have spent a lot of time in earning, I have learned crypto stars, investment from well simple application regarding immigration How to Apply work permit, how to Apply like USA Visa, how to apply these kinds of things and I had people, a lot at free of cost that I gave my all time to my audience. And now, it's payback time. Yeah, I gave my like three to four years to my

audience. 

Matt: Yep.

Priyanshu: And now I'm getting the results

Matt: It reminds me of like, what's the tree that you planted it takes like five years before ever even think it's a bamboo maybe, or something like that reminds me of that investment mentality, because it's funny you said, I learned investments I learned crypto I learned those things, but all throughout that time you were also making an investment, right, you were also actually putting into practice, that type of investment, maybe it wasn't with crypto because maybe you didn't know a lot of money, maybe it wasn't with stocks or because you didn't know a lot of money at the time but you were making little miniature investments based on what you were learning and you were teaching it to people, and you were sharing your journey throughout that with people, and investing in people. And now suddenly people, you know, it's, it's the Gary Vee Jab, Jab, Jab, Right Hook kind of thing. You give you give you give you give you give a little more. And then finally, something comes back and you make an ask and so and sort of the the piggy bank has sort of built up some and then the the bottom comes out of the piggy bank and, whoa, there's money or it maybe it's even a payback in money, maybe it's something else but typically in business, it's money. Yeah. Wow, so I didn't actually know that you had been doing, you know, sort of the YouTube game and this kind of community building for that wrong, that's really cool, it makes sense though because, you know, we do these affiliate audits and we run through people's profiles and through all their stuff and I, I took one look at you and I thought to myself, you know, I'd be surprised if he's brand new, I wasn't sure about three or four years, but I just I kind of saw the writing on the wall I there was a, there's a feel to somebody when they're a little more seasoned in our industry or in, even in just in content creation, and I definitely felt that, and I definitely got that. So I think it's also important for everybody who's watching them to really understand that like, hey, this didn't happen overnight, right, like, but I will also say in the world of business, the type of money that you are making in the world of business like a two to three year investments actually a pretty short investment, considering you have zero overhead considering the fact that you're still working a job, considering and all of this other stuff. You know, I just think you're, I think that your return on investment is, is huge and well deserved. I think that's probably the truth. So what, you know, you talked a little bit about, and I titled this, I took out, I took your title and ran with it a little bit but you know how to sprinkle, how to sprinkle in marketing magic to, to build and really nurture your audience, I think one thing that I'm pulling out of you or you're sort of giving us right now is that you've really cultivated and nurtured your people, your audience, your, your group or whatever you want to call it. How have you done that, what's been your secret, aside from just giving your time and energy; What's that look like on a day to day basis you create content and then what?

Priyanshu: First of all, I did good content. The second thing is the second strategy that I follow. I check other profiles who are making a good amount of money, and what they are doing. Can I do like them like getting knowledge from them, and transforming like converting it into my own way and share as content because there are so many people who even don't know what to upload what to provide even, like, if I don't know about English, so I can't teach English, right, yeah. So whatever, like 15 Days Challenge, whenever we did the15 day challenge. 

Matt: Yep. 

Priyanshu: According to me, 80% People haven't read Rich Dad Poor. Okay. I have like five to 10 books as well. Regarding like business as well as how to influence, friends, like these kind of books I have read like every like 10 to 15 books. So I just want to tell each and every person just focus on yourself, self development is the best thing, even, even our iPhone, our Android. It also gets updated after four months like you need to update your software. While we are not working on ourselves. We should update ourselves every day, how we can do that. We should have a list but I will. I have a list in my jacket. So I have a list of goals, like, whatever I want like to make like $100,000. In December, like to get like 1 million followers on Tiktok, to get 100,000 followers on YouTube, and I just break down each and everything how I can achieve that, like, five steps, or five things I have to do daily in order to achieve that and put a date, put a date set a goal and put a date like till this time I will achieve my goal. And seriously, it works. Okay, so last month. Last month, I had like, my goal was to get 30,000 subscribers, till till 30th April, 2021, and right now I have 30,300 subscribers. Okay, so, it totally depends on what is your goal. Like, people even don't know what to do whenever they wake up in the morning. They don't know what to do. They only focus on the results. They don't focus on what they have to do in order to get the results. So my suggestion will be. Write down everything you want in life, in one one paper. Okay. And after writing down each and everything, read it every day. Okay, read it every day, and definitely you will get to know, like, Yeah, but I have to, you will prioritize your time. There are so many people who don't prioritize their time that's why they get confused if they will get confused, they will get become frustrated I have seen so many people like no I'm not getting any commission man, this system, don't work system works very well. We don't work, we blame the system, we blame other people, we don't blame ourselves. It's human nature. So I will suggest to you first of all, write down everything like what you want in your life. Okay, after getting to know, if you will, if you have the best aeroplane in the world. If you don't know where to go. It's useless man. If you, if you will have anything like if you have a supercar and if you don't know where to go. It's a waste. So write down your goal, you should have a visit like okay from legendary how much I have to make, and how much my followers should be followers also matter at some extent, I have seen like, there are some people who have 100,000 followers, even they haven't got any commission, because their content was not relevant. They were not. They were not connecting with the audience, like their content was not up to that mark, so that they can connect with their audience. So their content was like lip singing or dancing, and suddenly they joined Legendary Marketer, and they started sharing the ideas how to make money online, then their audience got confused, like what this guy's doing. I followed this guy, because this guy's dancing and dancing and lip sync that's it. I don't want to make money, man. Then, this guy will get depressed. So first of all, everything will take time, so don't expect, like, I will get the Commission as soon as possible. Let me finish this 15 Days Challenge in seven days. Not even 15 days. Let me finish this talent in seven days and execute. Have you seen any doctor performing surgery while watching a tutorial? No. Don't be like that doctor. So I would suggest you give your time, give you time to this 15 Days Challenge and understand each and every concert, would they be speaking, because it's his experience, like, it's like 20 years like I guess right 20 year experience we are getting in 15 days. We should have patience to understand each and everything like a sherry is like 20 year experience of affiliate marketing, and we are just focusing on let's end this 15 Days Challenge and let's execute. So guys, which, which, which do I have to use Clickfunnels other big broad, like they, they discuss these kinds of things, but they don't know, like, how to use it.

Matt: You are dropping so freaking much gold but I have to latch on to this last piece because, because, you know, this has been such a big thing for for Dave and I, and our team trying to explain to people he's a carpenter right so he explains this in terms of, you know, if you've got a Makita drill or a Milwaukee drill, and these are just different brands of hardware tools right or Ryobi or a DeWalt drill right carpenters don't spend all day, You know, sitting at tables saying, Oh man, my branded drills better than your drill It's like no, dude can you use the drill or not, like, it doesn't matter what drill you use, just freaking get the drywall up. Like it's, you know, and it's just this silly thing that we do. It's not to say that maybe one brand doesn't have an advantage over the other one brand maybe isn't built with more quality parts right maybe, maybe ClickFunnels has better support, maybe it's easier to use, maybe builderall's got better, you know people like their Facebook or better I don't know, whatever. But it doesn't matter, like I've seen people use a landing page that was made in Builderall, that's one of the ugliest pages I've ever seen in my entire life and it converts like crazy, and it's the ugliest nastiest like I like good design. And I looked at it was just like, this is horrendous, and this person is getting great opt in rates. So, I just, oh, man, this is so good, I hate to cut you off but they keep going because this whole piece is about like sitting and sort of how fast can I get my commission and how fast can I make this is, is it's always in the world and the universe. It's always, you reap what you sow. And if you, if you put in the ground and you go out in the ground, you plant a quick turnaround mentality and can guess what this sprout comes up quick, and it dies very quick, very, very quick. That sprout perks up real quick, gets excited, and then poof it dies, real quick, and in the garden for many people who try to make money online in their garden. There's a million sprouts right there's crypto there's affiliate marketing there's drop shipping there's Ebay there's Amazon there's all of these different things, they sprouted up quick, and they all look like little twigs that are all dead. They're all brown, they're all little twigs. And they’re all dead. In the garden of, let's say, Priyanshu, there's full lush, tall plants. You can see I've got some plants back here. Oh, that way there's lush plants that leave, and they're flowering right why is that because in the garden? You dug deep, as far as you need and then, you know, for years, he sat and watered that frickin thing and nothing was happening. Maybe get that first $100 Commission. Not happening. And, you know, instead of saying wow that was a scam all this doesn't work, you put more fertilizer on it, right, you put more water on it, you gave it even more sunlight, so okay, we need more sunlight, what do we need here. I gotta figure this out, and then when the sprout comes up, it's solid, right, and the wind comes and blows and it stays there and the sun beats down on it and it soaks it it doesn't fry up, you know, it's a big, it's just, that's a big law of the universe, that people, they want to Facebook hack, they want a TikTok hack. They want to opt in page hack. They want to do something out of the ordinary that is this magical formula, but this reaping and sowing principle of life, it applies to relationships, spirituality, all this stuff. And it's, there's no way around it. There's no special way around it, and if you find the way around it. It's always going to dry up, it's always eventually going to come to light, it's always going to get exposed and it's always gonna die. That's how it always works. 99.999% of the time. Okay, keep going, I'm, I'm just in love with everything that you're saying I love your energy, I love the way that you attack this. I don't even know where we were just keep going.

Priyanshu: Just want to say to each and every person who is watching my real life. So I just want to say Believe in yourself but there is so much negativity in this world. Whenever he will start something. When I had 10 subscribers. I used to tell every person please subscribe to my YouTube channel. I have started my YouTube channel. And they were making fun of me, like what are you doing man, you can't do anything. Because, if you will do something different. If you want to become different. People will grab you, man. Like, what are you doing, you can't do anything. Because if you. I remember one thing, right. If you put a fish in an aquarium. Shark, sorry shark in the aquarium, it will grow according to the aquarium, if you will put a shark in the ocean, it will grow according to those. Okay, so show me, like, I have seen one amazing video, like, show me your friends, I will show your future. Show me your brand, and I will show you. I have like I have just broken all my connection from those people who were dragging it out, like, who were making fun of me. Okay. And, who, who didn't have any goals. When I came to legendary. I met so many people who are making a good amount of money, and they have a positive attitude towards Word and Word. Okay, and I haven't thought like, I will. This kind of amount because I did like hard work for four to five years, online that's where I'm getting the word like it's so whenever someone asked like, do we need followers per shoe to get the Commission, we need a lot of followers like if I can do while you can't. I also have two arms, I'm also human. That difference is mindset. Okay, we should change our mindset, how we can change our mindset, by developing ourselves, learning new skills every day, then you will be like a leader. Okay, you will become a leader, not a label, okay. So, if you become a leader people will definitely gonna follow you because you have knowledge, you will share knowledge, you will help people, and people will admire you. And there are a lot of people, I just said there's some songs like it will grow. And that stopped nude up, and every month. Everyone made a good amount of money from that, and everyone was very happy to Tango like, Like they follow me. They were very thankful, and loyal to your audience. Don't expect don't treat them like they are my customers, and just send them a link. That's it. Don't reply to their questions, don't ask them what I do, like for high ticket affiliate marketing, I gave my 15 to 20 minutes to every person on phone call after that person complete his challenge for fourth or fifth the day that question definitely gonna come to me and I will give him my personal WhatsApp number. Okay, personal WhatsApp number, which I don't use, which I don't use which I only use for demos. Okay, so I use the like broadcast, and I have to add it to so many people. So I send them motivational videos. I send them my experience, I send them you can also do this. Yeah, and there are so many people who are getting results. Okay, so we can't force anyone. Like, because that person will definitely get frustrated and that and that and that person will spread negative one negative comment is equal to 50 positive comments, always, like, a be on it. So, we should, if someone is making negative comments, we should solve his or her query. I just DM that person. I asked, Yeah, can you tell me what's your problem? Then that person tells his brother, why I'm commenting like this. So I saw that person quickly. So I converted 180 equal to my father, and that follower will increase my like that call, we will spread positivity from next time, instead of blocking that person talk to that person. What's that person's problem? Change that person's perception towards you. Don't run away. I know there are so many people they just ignore these kinds of comments. Like, it is only their work but we should change those people's minds and maybe that person can make a good amount of money from affiliate marketing. We don't know anyone's capabilities. Maybe there are some people in the chat who are more capable enough to make more than $100,000 but due to surroundings, and their mindset, they are not doing it because if, if it is easy to become a millionaire you, you can, you will see everyone. Becoming a millionaire in every house. It is difficult. Yeah, it is difficult, but when you will focus on when you will focus on self development, instead of getting the results, definitely you will get results automatically results are the reward. Okay, results are the reward. Yeah, I did bodybuilding like I used to work out. So, my weight was something like 45 kg something, and I was skinny and people were making all this fun of me like how you look, how do you see your belly, what I have done. I started my workout, and I have got, I haven't got any results from three months, and I was focusing like everyone is getting results why I'm not getting any results in our life, there is always a plan to come, for example, your growth will be like this and there will be plenty. When there will be no growth. But you don't have to focus on that, like you are not getting dessert, if you will work hard, definitely you will get amazing in bodybuilding . Whenever we workout, if we lift too heavy weights, our muscles tear. Okay, if our muscles are two years old, definitely it will grow. So, if you want to, if you, if you want something in your life you need to sacrifice. Okay, you have two things, either money and time. It's better to spend money, as compared to time because time is replaced and like we can't buy time again, but we can make money again. Okay, so it's better to pay someone who has 20 years experience as compared to spending your own five to 10 years, like, wondering what to do. So, it's your choice. And I just want every person, like it's your decision, and your life, no will gonna change. No one's gonna come and say, I will make you a millionaire, why would a person spend time with you. Yeah, so this word is like salvage I know, but we have to understand, like no one gonna help us. We have to help ourselves by ourselves. So people who are watching. I just want to say, you are amazing, and definitely you will get set, you will get success, just focus on goals, not on the outcomes. Outcomes, if you focus on the outcome, definitely you will get disappointed, because if you will get results, I know you will become happy I got the commission but the next day, when you will not get the commission, you will become disappointed. Definitely. So don't focus on the results, don't say I'm not getting the result. Okay. I just want to say, create 100 videos, then haven’t 100 videos picked up? Okay, how many books you read, have you read three books in one to two months. No, if you haven't learned what you have read. Just focus on development and give values to your customers. It's not your customer, give you values to your followers, because your followers will definitely tell other people to follow you because I just guided that person wise, I just converted that into my follower, and I haven't abused anyone on social media platform, and I'm very calm. I just asked them what happened, just let me know, just DM me your concern, and that person, tell me what that person thinks about me, and I changed that person's perception by talking to him by going full on. That's it. So I just converted my haters, into my followers, and I'm getting the results like this. 

Matt: I don't know what else to say, I just, for me, this is so powerful and RJ just said, You're on fire, bro, and you are on fire doing this. Yeah, I saw that, I just wanted to just look that we can close on that, I don't know what else to say I just wanted to emphasize the fact of just, if you focus on that end result, you'll always feel disappointed. And that's so right and it's so true. And I, you know, I feel like, you know, I don't know if people are super religious here I'm not trying to be religious but I did, I went to a small Bible College for college, and there's a lot of, there's a lot of things you know that I disagree with about sort of my, you know, whatever organized religion or whatever but there's a lot of great parables. And one of the parables, from the Bible from Jesus. He starts out by saying, for those who have ears to hear, and, you know, regardless of where you fall on the whole religious spectrum doesn't even matter right. He said he starts the parable by saying, for those who have ears to hear, because when you say when you say Priyanshu, don't focus on the end result. Not everyone here is going to be able to hear that. Right. And, I was one of those people. I was one of those people when I was first getting started, I couldn't hear that, because I had screaming debt, and I had screaming, anxiety, and I had all of these different things kind of piling up right. And I just think for for everybody who's here, I just write have ears to hear what Priyanshu is saying, please have ears, because if you, if you have the ability to hear his message about not focusing on the end result, but focusing on, as you said goals and I would also add the process of what's happening to you during your chase of those goals, man. The year reward is so massive, you don't even know I mean, even forget about the money which that will, that could change your life too. I won't make any guarantees but that outpouring of money and income could change your life too, but also the person that you are will be totally different. I don't know what else to say, This is awesome. Hey, thanks for coming on. I think we'll close with that, man, keep rockin ‘we are blessed to have you in our community. Seriously, I mean that, and please continue to take care of your people in the way that you do, it's amazing, and your energy is infectious, there's no wonder people follow you. I mean, there's no one I haven't really spent much time with you. Took me about 20 minutes here today and I was like, Oh, okay I get it. I'm all bought into this guy. I get it, his energy is infectious, his mindset is impeccable. And that's something that's been honed in and crafted for years I can tell. And that's something that, that's, that's, for me, more than somebody earning money more than somebody, you know, being a social media guru. That for me is something that I envy a lot, and I took a lot away from today so thank you for that. And if you need anything, we're here to help.

Priyanshu: Yeah, definitely. I believe in you.

Matt: All right, awesome. Well there you have it guys. We did a little, we did a little backyard pool action today Dave we'll be back tomorrow. Same time, same place 10am Eastern I look forward to seeing all you guys here. We'll be live. We're live every Monday through Friday. I was gonna say seven days a week, five days a week, Monday through Friday 10am Eastern. See you guys.

Dave: Hey what's going on, my friends, as you can see I have my guest right here with me. I usually bring them on, but Susan, hey what's up. Good morning.

Susan: Good morning

Dave: So as you guys kind of threw me off a little bit I usually have kind of a little intro.

Susan: pretend I’m not here

Dave: I can kind of do it in my sleep here but, you know, golly, it's Monday I'm thrown off. Okay, so as you guys can see from the title, okay, how to have success online even if you're 60 Plus, you know, what I've always said is that no matter your age, no matter your background, your ethnicity culture, religion, whatever your beliefs are whatever you look and sound like the Internet has a way of leveling the playing field for people and oftentimes some of the most unassuming, people are the ones who were, who have made the easiest success if you want to say that are the quickest to the start line and then get going, there is no finish line, that's why I say the start line because sometimes, with, with us, entrepreneurs, it's just getting to the start line that's oftentimes the problem. But today, and I want to say one more thing, even if you're not 60 Plus, which I'm not, I want you guys to pay very close attention to this conversation, because of what I just said, which is, everybody has a story in their head. Everybody has a, well, I can't succeed because of this or this is not a good fit for me because of that, or look at everybody else and it's just it's comparisonitis and, and we're going to talk about a couple of different things. Susan just, just so you know I think it'll be really interesting to talk about the, you know, obviously, how to have success in your mindset, being where you're at in life, age wise career wise, all that, but also the idea of no being, not an option, and then also getting really clear on your target market, those are kind of things that I think would be really cool to touch on you are blueprints and coaching client at Legendary. Also, for full disclosure, but that's not why Susan's on the show this morning. She's on the show because she's a member of our community, she's gotten some early results, and, and she's serious about this, this, this business and, as I just said this is her saying that mine. No, is not an option. Let's start there. What does that mean to you like where did you hear that from and how does that apply to what you're doing right now?

Susan: Well, this actually came from someone who used to work with me who and we ran really, really large, expensive events with great senior people as participants, and she would get your perfect job to be getting things done, it's your job to get things done. Some of them work. I would think that's impossible, like that's, that is just not gonna happen. And I'd say, I'm sorry, I I don't know how you're gonna get this done. And she'd say, Well, you know, no is not an option, and she would get it done. And and it's really, I mean I guess that's a mindset thing right, it just,

She did very difficult things, and she got them done so lately I've been thinking a lot about her and thinking about my journey in affiliate marketing because, because everything's kind of hard, not everything. I was thinking about that, everything is not hard to do. I'm doing many things that are hard but I don't recognize them. I just every time somebody gets hurt. I think it's too hard, I can't do it. And then I think, no, no is not an option, either and the big thing with me has been, from the time before I started, other people are doing this, you know other people who teenagers are doing this, you know there's at least one at this, you know, there's people from all over the world. So many different kinds of people are doing this for no reason, I can't do this. And besides, I kind of have to, and so no is not an option.

Dave: And also, people are not just doing this here in Legendary, that's another important distinction. You know we just happen to be a community in a, in an ecosystem, a platform, a company, a training, whatever you want to call us. I mean we are many things, but this is not just specific to Legendary, that's another thing that I think is really important for everybody to listen to. Really here is that this is, this is a business model that's being used in many different forms and fashions now it has been for the last decade, if you look at Airbnb. Airbnb, acts as the middleman. If you look at Uber, they act as the middleman, they don't own the product. They simply connect the people who are looking for a ride to the people who have the cars, and that, you know, so those are sort of bigger and a little bit more dynamic examples of affiliate marketing, but you also have. You also have multi billion dollar companies who have joint venture relationships with other companies you have companies like Credit Karma, these credit score mortgage companies, Amazon, Walmart, all of these different companies who also pay an affiliate commission to give you you a unique tracking link, that if you want to write blogs with reviews, share it with friends, or share it on your social media or share it to an email list, they'll pay you a commission, if somebody clicks through your link and buys. We can then talk about selling information which is, which is sort of the big idea here, but just affiliate marketing alone is, is not just specific the legendary marketer and I think when you say that, like, other people are doing this not only other people but, but companies that are right under our nose, every single day, everywhere are doing us and I almost think sometimes the opportunity is kind of so big, it's kind of like the elephant in the middle of the room that we don't notice how has your, how has, you know you have glasses on, I use that analogy a lot like you put on these glasses, these marketing glasses, and you see the world differently, how has the world changed in your eyes in terms of marketing and making money online and making money as a solopreneur, you know, a one woman show there how has, how has that evolved for you in the last few months or so?

Susan: Three months ago, I didn't know this existed. You know, this, this kind of thing. And now I'm so awake to it because, as you say I see it, you know I get emails from companies, unrelated to anything I'm doing here, I think, Oh, they're doing the same thing. Right, so, but so yeah so three months ago I didn't know about this, and so it's a complete awakening for me. And, I mean there's just so much potential in it and one thing there's potential in this deal when I was when I first looked into it, I came in through Kelly Olson and I asked her, like, I don't actually didn't understand, that it took did take me a while to really understand it so you just really just doing this so that you could sell Legendary Marketers she said no. That's not, that's not it at all that, you know, she said. It's so wide and what she liked she said she really liked it was she could really help people through it and I thought, yeah, okay. You're Not You did this to make money. That's fine you know we make money right, but now I see and it’s interesting yesterday I told Kelly, how much he helped me and how and how you know how I'm doing what I'm doing, only because of her. If she hadn't been who she was when she was doing this. And she said, she answered I can't tell you how happy that makes me to know I've helped, I've helped somebody. And now I see that for me this is also a way to really help people because my situation is not unique. Now I'm 60, I’m almost divorced. Separated for a couple of years. And my life is good and I'm not poor, but I don't have enough money for the kind of retirement that I want, I have enough money for, you know, pretty impoverished that you know you're not. It does not have the kind of retirement I want at any rate, there's a lot of people like me who exist. So, I really have seen this as a way to help people like me. So partly through promoting Legendary but then there are lots of different ways to help people like me like to open up their eyes to possibilities, and I don't, I don't know how I'm going to do that yet. So I'm starting with Legendary but there's lots of lifestyle things. Other financial things, you know, I can see budgeting and things that people maybe are just getting divorced to haven't done before.

So I can see, I don't know how to access them or have to put it together yet but that's what I want to, to really help people and sincerely help people through this.

Dave: Well, first of all, I mean, there are a lot of different ways that you can help people, just by teaching them various ways to generate extra income online. That's That's one. You know that's what that's one of my just and I'm talking to everybody here by the way, the, you know that that tends to be a message and an offer, but not too many people have a problem with right I mean, there's a lot of, you know, it meaning that not to people are not in not too many people are not interested in, you know, budgeting, saving things like that can tend to be things that some people don't think particularly applies to them, or at least you kind of start teaching them that after you give them what they want, upfront, and you give them what they need on the back end. And a lot of times, we sort of learned this as we go, you know, Susan at the beginning, we want to change the world when we start seeing this potential that we can help people, and then we realize that people don't. We have to help them in a certain way, we have to use our experience and knowledge to help them. And here's what I mean is that oftentimes we can give them what they need upfront because they won't take that bait. Right, so we have to give them what they want upfront, which is, hey, here's how to. Here's how to make money. Here's how to. Here's how to generate extra income online from home. And then what happens is, if we're if we're good at, at, and we want to give them the full picture, we begin to introduce these other pieces on the back end. Hey, here's how to think like, you know, here's how to change your mindset, you know, here's how to think about budgeting and saving here's how to think about living below your means, you know, here's how to think about, you know, you know, taxes or all these various things that are really important that that quite frankly, a lot of us don't, just don't learn about in society or from our employers or from school. So I would just invite you all to keep that in your back pocket as you're looking to clarify your messaging out there online. If you if you if you're talking about things that are not like catnip, right, like catnip, you know, then, that it may not be as, as, as, you know, you make people may not bite as much as they as they would if you give them that catnip up front, and then you introduce them and that's how I've been able to build my businesses over the years is giving people what they want up front, then still continuing deliver to deliver on what they want, but then also giving them more of what they need, as well, the skill sets, things of that nature, you know, because I mean, quite frankly, Susan if you. There's no way to explain everything that somebody needs to, to, to have and develop I mean I don't, I don't even know what somebody is going to need to develop in order to do this because we're all different. Some of us have skills, characteristics, some of us have to have to develop them. But, you know, if you were to try to explain that to somebody before they got started with something that's low ticket, you know like, maybe you started them out with an appetizer of tech five or seven or 10 or 20 or $100 You tried to give them this whole big picture, it's kind of like trying to explain everything, somebody is going to. Going to, going to experience trying to become a doctor when they're sitting there and that guidance counselor office making the decision to go through in pursuing that degree, it's just unrealistic. So, and it also will overwhelm people, so you have to clarify the message, which we'll transition to talking about a little bit right now. You had mentioned in your questionnaire that you filled out for us before you came on that you think it's really important to clarify, you know who you're talking to. You said that you made your first commission, right after you finished the 15 Day Challenge. Now full disclosure, the customer was your personal trainer, who's a little younger than you are in the same situation that you are knowing that she does not have the money saved for retirement that she wants. And this helps you decide on your target market women 55 to 65 who are retired or close to retirement, and who know they don't have enough money saved for the retirement that they want you said, I think being very clear on your target market and making it quite specific, is key.

How combined with what I just said, right, which is, you know who the person is now you combine that with what you're going to talk about with that person. How, how, how can you, how do you plan on navigating the next few months, as you continue to specify who you're talking to. And what you're going to talk to them about, and I know I'm putting you on the spot a little bit because I'm also giving you ideas and feedback but anyways what's coming up for you around that question?

Susan: So my background is professional business communicator, that's what I am and that's what I have been. And part of that is a real planning role so planning, strategic. Strategic Communications Planning, and the two most important parts of that are really understanding your objective, what, what you're doing, what you want to achieve, what you want to achieve, not what you're doing, and understanding your audience in a very clear way. And then comes messaging. So right now I'm, I'm clear on the first two. And I have to work on my messaging to an eye so what I've done is kind of done. It's not exactly in line with that because I've spent the last couple of months learning it you know I've done the blueprints and I've done. Try to. There's so much there just so much information it's amazing and it's so overwhelming. It says I learned so much. So finished the blueprints of doing and starting with tick tock, but I just have this burning urge to get started, I don't know everything and for me not to have my messaging down pat, is really not good but I just I couldn't, I have to start TikTok, I could spend another month, two months figuring out my messaging figuring out my content plant you know all this, so I just decided last week though, I was I was starting by Saturday, I was going to have my first TikTok on Saturday, and even by Saturday I am still learning stuff. I still didn't have my message and guess I just started so I now I've done, I guess, TikTok through the day and, and they're just kind of getting comfortable with it right. I realize it's kind of good that I did this now because I understand it way better from having done it, than I did before, you know, before applying all this kind of theory to it right so, uh, so I'm going to keep doing that and develop my messaging and content plans I need to like just can't do it. Doing these off the cuff, like, it's kind of, they're not hard but it's overwhelming for me to keep doing them. Repeatedly I want to batch them and schedule them to hear what other people talk about. I don't know my messaging but I will know my messaging and it'll be very specific to the audience you've described. Now I've worked more on psychographic like really looking at that, it's not too hard because I'm really talking to myself, but a bit broader than me, not, not me.

Dave: So, Susan. it does and you gave a lot of, I think, really well articulated clarifying points for people working work, Working backwards here first and foremost is yeah guys start with talking to you. It's so beautiful in a very clear and simple way to put it, just start by talking to yourself. If you're in your 30s then, talk about your life, talk about what you're going through. If you're in your 40s Talk about that. If you're in your 60s, 70s, 80s, 90s Whatever. Talk about that. Talk about what it's like to live your life, and the problems and the challenges that you go through because here's the thing that I think in telling our story gets a little bit lost, is that we're not really trying to tell our story, we're actually trying to tell our customer story. And we do that through telling our story. So we want when they listen to what we say we want them to say, oh my story. And I, the first time that I really saw this was in recovery rooms, you know 12 step recovery rooms, a na programs like that and a speaker, it was a couple of different kinds of 12 step meetings sometimes it's open discussion where people just share. Hey, this is how my day is going and this is, you know, some of the challenges I've had and here's how overcoming them and thanks for letting me share it other times, it's a speaker meeting, which is kind of cool because that's really where I learned and have heard some of the best speakers in the world is right in those rooms, some of the best storytellers. And oftentimes, we wouldn't walk out of the room, or discuss the speaker after we were out in the smoke pit or whatever, you know, because everybody goes out and stuff. And, and one of the most common and you really knew that the speaker hit home if people were saying, I felt like he was telling my story. That's when you really knew that that person connected with the Speaker Now, not everybody said that right, not everybody said that they'd be a room of people, not, not 2000 People are gonna walk out of that room and say that, but there's going to be a certain percentage that are going to really identify with that person's journey and and their challenges. And so, with us when we're talking through our content through our edutainment. The goal is to have somebody say the person is really telling my story, not by talking, and this is a big distinction, not by waving a finger and talking at somebody, by telling somebody what to do. But by simply telling somebody your experience, and then, fighting it if they are going through the same challenge and they're looking for a solution. I invite you to just click the link below and take my free training, or get the free training, or get the free gift right that I have for you. I think it'll be really helpful and I'll see it in the next video. It's really a simple process. What's coming up for you right now, Susan as I'm walking through some of this stuff in my perspective?

Susan: Yeah, I mean I think it's really interesting because you, you have the ability to connect with a lot of people, and I don't know that your story is that similar to a ton of people I don't know, but the, but you connected with me and we don't, we don't have surface things in common right really. But I mean, are you really connected with me but I think what I've realized is not this and this, this is not the first time I realized that every bit, right, everybody, and I think everybody has had. Seriously, certainly by the time you get to 60 has had really bad problems in their life, and you don't know I used to think this when I was walking the dog in my neighborhood where I knew a lot of people, and, and I'd look at the fly but I look at these doors and I think if they look at that nice house, and there were so many but they've put there, have this problem they have this problem they've had this problem, and you realize that people have awful problems, and it's kind of, you know, it's a whole social media, you know I'm much worse now than it used to be. I'm on Facebook, whatever, anti social media, but we all present our best lives right, we're not basically talking about our problems. And people, everybody on there was having this beautiful vacation. Well, we used to have beautiful vacations in Paris or wherever, you know, they're there to save their marriage, or their, you know, are there because, because they've been so ill and now that you know, nobody's, most people are not talking about that so much so, get to know everybody's had a problem you've had a really significant challenge I've had really significant challenges and I think that's what revenue resonates with people so I think.

Dave: Well, if you ever. If you ever pay attention in. In, as I'm saying this, many of you maybe will pay attention to this more over the next week. If you are, if you do have scroliosis. I am recovering from scroliosis, sometimes I relapse, but in your scrolling through your Facebook or whatever. You see, you know, some guy taking a selfie in the living my best life, you know, like, five or six likes, and then you see somebody who's like, just lost my mom, or having a really tough day today, you know, just wish that, you know, We just wish I could get a break or something like that, right 100 comments, you know. Yeah, and here's why. Here's why, is because nobody likes to feel badly about themselves. Nobody likes to look at somebody else and think, wow, look at how much better that person doing than me. Nobody likes that. Nobody goes on social media, even though, you know, we pick and choose what were inspired by and mostly were inspired by people that we don't know, because we don't know their problems, right, but our friends and our family and this is basic human psychology. So because we're community and village oriented people we live in communities. We typically know the people in our communities and we know their problems, you know, marriage problems or that person's kids got behavior problems or that person's kid was held back in school or that person is divorced or whatever, right. So, when we see somebody within our community, who is, we, we will Oui, interpret, is equal to us, or even below us struggling in that moment, we tend to lean into that person with more compassion, and more connection, versus when we see a friend or a family member who's doing well, we tip weak, we will more likely scroll past that post and not engaged with it. And that's where this whole idea as an entrepreneur that some of the people who are least likely to be happy for you are going to be your friends and family, and the reason is is because we, we, everything that we we relate to ourselves, it's our self absorbed nature, as human beings, our number one goal is self preservation. Right. So when we see somebody that we perceive is doing better than us. Our first natural inclination is not to be happy for them. That's a learned skill. Right. It's a learned skill. For us, and that's something that we develop over time, as we realize, as we develop our abundant mindset, that's my, that's my experience anyways, it's not an opinion, that's just my experience, right. So, how does that relate to marketing. Well that relates to marketing because if you are only talking about your successes and how great your life is, and how you also can help somebody else change their life, right, and you even identify what they're struggling with. Right. But you don't you don't inject your own pains and struggles, so they can feel equal to you, so they can feel on the same page with you, so they can feel like you're not judging them or looking down on them. That's how I connect with me is because I reveal my own pains struggles vulnerabilities and that's really, if you want a great read and a great philosophy, look up, Rene Brown. She wrote a book called Daring Greatly and she talks about vulnerability and a lot of men in particular have a hard time grasping this concept, but what I just went through was sort of a miniature, you know, my version of a master's level kind of,

you know, dialogue, or monologue, on, on, you know, basic human psychology, and in how. Certainly if we were the way that we're talking about and in market the way that we're talking about we can connect with people at our age, but we can also connect with people who are lots of different ages, and that's likely how I connected with you and you connected with me. Anyways, what's coming up for you as I go through that?

Susan: Well, one is love Bernae Brown and I think, you know, when you're talking about being vulnerable Tip two, to our group. I think it would be great if everybody would pay a bit of attention to Bernae brown because it really opens your eyes to the value of not being vulnerable. And also, anyway, won't go beyond that but she's really something to give a little Bernae Brown lecture but not to. And for me, vulnerability is actually hard like me. I'm a pretty open person except I don't like to talk about my problems, I don't think anybody's interested in it. I don't know and I don't know that I mind people knowing it. I don't feel that that's a, it's a challenge for me when I wrote, I did the copywriters, part of it was the whole thing I guess quite early on and wrote my story, based on that story, but I did it based on that story I realized that I didn't know it's like my facts, but it's not from my heart, I think, yeah, yeah. So I think I need to go back and look at it and bring that vulnerability into it instead of itself just the litany of facts and its entry because I do, I do struggle with that and when you talk about it. It's so real. And, you know, it's so yeah, I mean you just feel this compassion for, for what it is for who you were and you're this admiration for who you become. And, yeah, I need to get more. You're right, I need to get more vulnerable.

Dave: This is another thing that I think is a useful way because again, it is all just putting on the marketing lenses right I mean this is all stuff that as I've taken off my consumer slash, the way that the world thinks and has taught me how to communicate and I put on my marketing glasses and my IQ my basic human psychology, whether it's, you know there's there's six major forms of psychology that's been taught from, you know, he all the way back from freight and some of those guys up into, you know, mass low and so forth and when we also take a look at some of that stuff and just kind of what makes people tick. We can understand that we, I think the biggest thing that I've learned is that it's a lot simpler. What more than what you know, I used to make it out to be. I used to think that persuasion and, you know, influence, and all the majority of people who are talking about teaching like those kinds of things. They are not very persuasive people, right, they like I know a guy who, one particular gentleman is coming to mind and he's a persuasion and a closure, speaking teacher, and I can tell that he's just not very in touch with his own feelings, and that makes it hard to connect with him. And, and so plug for therapy, you know, I also think that, you know, I also, I also think a lot of for me just my own recovery work from recovering from drug addiction and home homelessness and some low grade mental illness and so forth, right. I wouldn't consider myself clinically depressed but I've experienced depression. I wouldn't consider myself on the extreme scale of bipolar but I can get a little manic sometimes, you know, I wouldn't consider myself debilitated from anxiety but I got anxiety I mean my hands just wet all the time. I think it might be genetic. He's like five months old and stuff like you get, you know. So, my point here is that, that, you know, persuading people is a lot less about learning the trick in doing it perfectly, and more just about getting in touch with my own feelings, and as a man, we just don't feel our feelings I mean, if I was to ask a group, a roomful of men, what do you feel and right now, most wouldn't be able to identify, they'd be like, they'd say things like, I'm feeling okay and okay is not a feeling. Right, So, so sometimes it's just really about getting in touch with our feelings, and then just sharing them authentically. The other thing that I wanted to say was that, in terms of helping people. You know you said that at the beginning of the conversation I really enjoy the idea and the opportunity to help people and not just sell. And I have a belief that when I sell somebody something, I am helping them. Now that's a frame that I chose, I choose to put selling and trading because that's an empowering frame that allows me to, to have no, you know, a lot of conviction around selling in, get in and making it easy for people to give me money and check out and pay for things right versus selling to Aiki that's, you're not going to attract a lot of money in your life, if you think that. So I think that whenever I give somebody a chance to say yes to themselves, to say yes to a dream, to say yes to invest in themselves. I always know that investing in yourself is the best investment you can make. I believe I actually believe it's very difficult for somebody to have overwhelming help or transformation or change in their life without in our society the way money is such a dominant role. It's hard for people to actually change without spending money, whether that be for therapy or just this morning I texted my old trainer because I'm going back to the gym, it's like, I need accountability. So anyways, have you ever had any attachments or frames that you've framed selling in that has made it more difficult to be in sales and marketing and I'm just asking because I hear that a lot from people. And I just wonder if you have at all ever experienced that? 

Susan: Absolutely sales not marketing I mean I have a bit of a marketing background. But that's not the point getting to the close, that's not that. Yeah, the convincing or the persuasive right it's, it's not that part of it, it's less persuading but. But yeah I have very I have until. This is not the first time I've had a guest, it's funny I don't, I have trouble thinking of myself as an entrepreneur, but it's not my first entrepreneurial adventure. I tried to be a communications consultant for a while and I found it very difficult because you have to sell yourself that's what you're selling, really. 

Dave: Totally And you are the number one salesperson.

Susan: And then usually you have to take the payment exactly your

are everything in that in the stack, kind of, it's, it's a great way that this is not like. But I had a lot of trouble with that. And I got over it a bit, as I went through it I didn't really last too long, because of my life but I was starting to get over it a bit like just sort of a lot of a lot of times I have to tell myself to get over myself right like that's fine. I am definitely my when I talk about no is not an option, if suddenly because if you said no to me, then I would think, I think about I think well then maybe I would say, you know, but I say no to myself all the time and I said no I can't sell for a long time. No, I couldn't look at jobs that involve sales no I There's no way and I did that, really, pretty much. So now, and, but now it's I'm seeing it differently, what you just said was, was clarifying and also I'm thinking I'm feeling excited about when I get to the point, a TikTok where people are asking me questions and I can, I can talk with them, you know about their situation and share my situation and you know and get more into the connecting and explaining.

Susan: What if your assignment today was to go offer a coaching package for $10,000 and collect payment and enroll one client this month. Do you think that that would be. But what do you think that experience would be like for you?

Dave: Okay, so I think I might be able to do it. But do I think I could deliver it, right that's the, that's the question right to actually tell us all. Tell us the story that you're, I like this because it's literally you're telling us the story that's happening inside of your head right now

Susan:  I'm thinking, there's no problem for me, coming up with a message and risking whatever researching it. I know enough about this.  But that's actually delivering that kind of value. I don't even know how I could sit down and do it alive right now. TikTok live and answer that alone, you know, put myself out there as a consultant, you know, a $10,000 consultant, but

you know I could probably you know. Wait, you know, I might feel like it's an impulse, selling part is possible, it's the delivery part that I'm having trouble with.

Dave: Delivery we realize is, is a lot of is a lot of actually delivering on coaching is is really one of the easiest things once you get over yourself you can breathe their ego take a big deep breaths, oxygen is good. She's taken off her scarf. Is it hot in here? I don't know I'm not there. So it's a fun exercise to think about. I think that doing things that, that, that scare you, is important to do them often and early on. And, and, you know, the, you're always going to be your best salesperson as well. You know that's another thing to remember is you're always going to be your best salesperson. Nobody's going to be as interested in the delivery as you are, you know, nobody's going to be his, his, his interest. Laurie said I'd panic also Susan if he said that.  But, you know, nobody's going to be as interested you are always going to be your number one marketing agent, you're going to be your number one salesperson you're going to be your number one customer support person, and, and it's a, it's a mind, it's, it's, again, we're looking to attach empowering meanings. Okay, to events, that's one of the big mindset shifts, you know, the problem with mindset is there's a lot of people on Instagram for example and TikTok or whatever talking about mindset but what is mindset. Well, mindset for example, one example of, of transitioning, and in developing our money set if you will, is to attach empowering meanings to things, right. So, for example, there's the story of the, of the, the lady who was absolutely terrified to, you know, go on stage and speak in front of a group of people and when she got on stage, you know she would do what you just did she caught a hot flash would come over her body, you know the palms would light up and start dripping the hits would start, I mean it was like a shower a faucet come like I am all the time, right, that's why I wear black shirts so I might see what doesn't show on my body, but it's not because I'm maybe I am nervous I don't know I just pushed through it I probably am I probably have anxiety and I just push through it anyways. But, and she said this is how I know that I've heard stomach return like she had to take, go to the bathroom, and she goes, she said this is how she was describing this this is how I have a breakdown. This is how I know I'm about to screw this up, and then they did an interview. Somebody did an interview. This was a segment with some interviewer, don't remember the interviewer just the story, and they interviewed bado, the lead singer of YouTube. And he said, Man, when I get up, when I'm getting ready to go onstage my palms start dripping my armpits, my stomach starts turning, and that's how I know I'm about to go out of time, I'm really ready I'm really alive. I'm really ready to go out there and crush it.

Yeah, this fascinating, isn't it.

So it's like, it's like, what meaning do we want to attach to a event tend, you know, for me, I've done. I've done things, and that's why this conclusion that I came to I studied all, and I'm about to release a training on this. It's going to be an updated version of the current training that we offer, but it's, it's, so I went through and I, I've studied all six perspectives of psychology. Okay, biological psychodynamic humanistic cognitive evolutionary behaviors. I mean there's just so much information on all of that, can you know the big conclusion that I came to was this. You can't think yourself into a new way of acting, you have to act actualize means make reality of act yourself into a new way of thinking, which means that you can't, you can't sit there and go, there's no weeds in my lawn, there's no weeds in my lawn there's no weeds in my lawn. You know you can't sit there and go, I got big muscles I got big muscles I got big muscles I mean, you could say that walk around like you got big muscles but it's not going to be the reality and that that may be the mindset that you have. And that's cool, that's maybe you've achieved the goal by doing that, but the same way I can't sit around and go, good at sales or I can take $10,000 payments I can take $10,000 payments I can take 10 That that there's no, that there's no external reinforcement that anchors. And in order to make something, become part of our DNA, and then to actually land in our neural pathways of our brain, which are the little things in our brain that, you know, when I, when, when I'm getting ready to say, okay, the price is $10,000 You know, my brain is either going to say, you know, right before I say that, get the hell out of here. You're not worth that no oh my god, I gotta go to the bathroom. Can I call you back. Or, you know, it's gonna say, hey, it's I'm gonna say anything, it's just gonna spit it out and just go, you're not even gonna be in you're the only way to get over that and to rewire your brain if you have a different reaction to that sort of a situation, it's just to do it is to act yourself into a new way of thinking, and I learned that when I was getting clean from drugs, because I was trying to think myself into and I was like, I can outsmart this thing look I'll only use on the weekends, you know I'll downgrade from heroin to marijuana. You know what I mean. I'll have one, I'll have one shot with dinner. I'll just, I'll just shoot up for dinner, kind of like people have a glass of wine. Right, I'll just use heroin socially. You know all of these ridiculous things were things that I was like, I can think my way out of this hole that I'm in, and I had to act my way into a new way of thinking, meaning that I had to get abstinent. And then, over time, if I did that for enough days there was no way around that there was not a secret, it was just I had to get abstinent. And then once I got apps. Over time, I believed that I could stay sober. It's just the same thing applies with the every single person who asked for a $10,000 payment the first time they do it and somebody actually pays, they go I cannot fucking believe that person just gave me $10,000. You know what I mean, like, every single time. And there's also. Why do we always it's always this in you're in this phase right now, this is why I'm so interested why I love doing these shows, because you're in this spot right now that you see this big, you see all these different things in your way, you got to learn the enough, You got to be ready to do the delivery you've got it right, there's all these things that you think you need to do. And part of the dirty little secret about entrepreneurship is you just figure it out as you go. Yeah, yeah, yeah, you're right. I hadn't thought of that. You know what I mean. And sure, certainly having some training where you understand some of the fundamentals and it helps you to know where to go, you know, it's sort of like bringing a horse to water, what event but the horse has to just stick in the first time the horse strength, he's going to stick his whole head down to the lightning it's gonna be, you know he's gonna be like, ah, you know like what was that, you know, we, in a sense, at legendary we bring horses to water. And then they just got to dump their heads down and, you know, and then kind of figure it out as we go because different situations are going to come up for different people but how hot is that sort of uncertainty really uncomfortable for you. Would you say that personally?.

Susan: Yes, uncertainty is very comfortable. I don't, I certainly don't think that's unique, but yeah.

Dave: Yeah right, no it's not.

Susan: But, yes, and I was just thinking when you're talking about, you know your idea of acting, I took I think I told you this. I did a kind of therapy called ACT therapy which stands for but actualization is the first. And it's really, even the therapist called it, you know, getting up off your rear end and doing something. You can only talk about your problems for so long, and where they came from and. But something that she talked about the therapist talked about was the thoughts in your head right because the thoughts in my head are saying you can't. Are you crazy, you're 60 years old, what do you do, you know, it's like you're fine. You're great, but anyway, and she just said, your brain is a thought maker, it just makes thoughts. True, it's it’s job, it just makes what doesn't mean they're true. You don't have to listen to it, and the whole thing with a lot of it is The senses like to pay attention to what your senses tell you more than, which has helped me a lot. It's a lot of anxiety, but it's an input act. I completely agree, you gotta do it for him, find out my therapies and you just have to do it.

Dave: Well, there was a study that I read that said a human has 6,200 thoughts a day 6,200 thoughts a day. Right. 

Susan: And most of them aren't that supportive.

Dave: No, I mean, and I, and I was, I was working on this, this, this new training that I'm gonna release here soon. It's just gonna replace the attraction code and it's something that we're going to put in our front end funnel and we'll, we'll probably charge, 50 to 100 bucks for it but it'll probably be worth, you know, it'll probably be the most valuable thing people go through because of the you know the importance of developing a, you know, developing your mindset, and, and again I hate using that word because it's so overused, that we, we undervalue it, but. But yeah I mean 6200 Dots a day and the majority of them are completely useless, if not all of them. You know, if not all of them at a certain point I can remember what I was getting cleaned from, from, from my, my addiction, and every single thought was completely useless. You know, until it wasn't, you know, until it wasn't. And that became and then even today. Now, I have a lot of useless thoughts, my wife will say something to me and I'll have four or five, maybe a dozen useless thoughts that goes through my head when she may be asked me to do something, right, that I thankfully now have learned to not vocalize, those thoughts, there's a comedian named Mark one hole, who's a recovery. And he thought he goes and does comedy shows for recovery conventions and stuff and he has this, this kind of joke sequence called first thought wrong. Right. You know, it's kind of that philosophy of like first row, you know like second thought and that he kind of goes third thought fourth or fifth or sixth thought wrong. You know, it's it's kind of it's really true, it's like, it's like, I think part of approaching this business is, is, you know, can I really trust my thinking, I can trust my instincts, you know, because my instincts, I really do have good survival instincts you do too. We all do. Those are millions of years old, and they've developed in us. We have parts in our brain, the amygdala, all that it's like fight or flight, you know, It will get you out of a burning building if there is a way to get out. But, but, you know, our brains over the two decades that the computer has been around one year, two years that tick tock has been around has not developed the function to say that record that video posted, you're not gonna get eaten by a saber, saber toothed Tiger. You know what I mean. So we, it's a new it's kind of a new thing for human beings to be dealing with this whole social media and in the fear of rejection and what are other people going to think and the truth is is that nobody's really going to see your shit in the beginning anyway so it doesn't matter. You know what I mean I mean nobody even know and then and then, you know the truth of the matter is is that and this is why direct response marketing is such a timeless marketing strategy, which is the idea that we're marketing directly to a target a specific person species, a specific person with a specific offer, and we're asking them for a specific direct response. The reason why that marketing technique or philosophy is so important, and timeless but even more important now today than it ever has been before, is because attention spans are so short. So, the majority of what you're going to get nowadays, in terms of response is going to happen from the first time they see the content, you know, like, it's not like, oh, there's, there's a couple of dozen tick tock videos out there and they see that same one cup No, it's like, you know. So usually if you put out something that it doesn't really hit, nobody's going to remember it, in point seven five seconds, because they literally moved on to the next thing we put this sort of what I do, as if we're like, you know, as if we're making a presidential address that, you know, that's going to be down in the historical archives, you know what I mean like somebody is going to be recording this in the eyes of the world or on us, we gotta make the TikTok video, and I mean I'm not trying to say that what you do doesn't matter what I do doesn't matter but it's just not that big of a deal nowadays.

It's really something important to think of. It's just your word, not a word not. It's not a sign of anything except just, you know, it's just not that we don't have to take ourselves that seriously, there's a world, I'd say there's room to learn as you go in this business, and I think that's really important for you to hear but also for others to hear because we get into lifetime. And we think we have to really be perfect before we start, and we don't. So any final thoughts from you that you think would be important. I'd like, I mean, one question that I have is if somebody was sitting on a checkout page, making a decision to get involved with Legendary, what would you tell them based on your experience here?

Susan: Oh well I have been telling people, and because I keep telling people about this in my life, and because what happened to me was, you know I did sign up the $7 challenge, and fence about 200 and everything, every single thing I paid for it, the value is unbelievable every, everything I experienced through legendary has such huge value I can't believe I really can't believe it. You know, I heard you on a $1 Tick Tock training or something. You know the value is so huge as something like our copywriters, it's dollar is $1. You know, that's 1000 to 10,000 whatever the value with Legendary is kind of unimaginable to me, and, yeah, I didn't really do much research, I just decided my daughter sent me. Kelly Olson on tick tock. She said maybe you'd be interested in this mom and I. I looked at it, thought about it for weeks and got up for the office so when I said, I am doing that and I'm really doing it. I signed up because I paid for everything I signed up for. And, you know, and here I am today doing things like every three months. I was looking for a job, work from home, like, and I almost took a job doing customer service for minimum wage. And now I'm doing this so, because of legendary, and I guess there are, because you say that I've heard you say there are other companies that do this I don't know who they are, and I don't want anybody go to them because the value you get from legendary is just phenomenal and I just wanted really to say I'm grateful to you and Mads and Drew, everybody Roxy have countered now and then also the people in this community because it really is a community and I'm like, that I'm getting that more and more with Kelly and Laurie and Mark and other people who who are be supportive and help I can be supportive to them you know so it's really community and it's like you've built a beautiful thing and so I want to thank you.

Dave: Well, thank you for saying such kind words. That's true. You have already given them value, and you're doing so at this moment, and that's one of the things that is also really important for us. I like to point things out. I know sometimes I point the obvious out but sometimes things aren't real until we say that, you know, and I think a lot of us, When we speak for myself, I used to go through life and just kind of just just experience things and even appreciate things and even appreciate people, but I didn't say that. And I also, and I also didn't, I didn't. Yeah, I just didn't, I didn't say things like that. So they, they just, they were almost like this unspoken thing and then what I see happen in life is that somebody dies and we tell them all the things that maybe we should have told them when they were alive, and I'm not trying to get so sentimental and morbid, but the reason why I'm saying that is just because, you know, it's, it's important to, I think, in this journey in, in any journey to have supportive people around us that will validate what we're doing with words. And even if they want to take it to the next level, figure out how we feel love and do that right I'm an affirmation person so you can show me love, by, by verbalizing that love my wife is a service oriented person so I can take out the trash, and even though I, you know sometimes have lots of first thought wrong is when she asked me to take out the trash or reminds me when I've literally got it in my calendar on my phone to do it, but I take it out, she feels loved, right. So, I say that you're giving value, you're doing it right, today you're already, you've been doing it now so when you came on this show, you can talk about the things that you've talked about you've taken the actions you've invested you've taken, went through training you've taken action I mean you literally you're literally a wonderful inspiration example of how to get a good start, right, to not just, you know, not just hang out in the training for a couple of decades, or, you know, get ready to get ready or or totally skipped any training and go right out there and then come back and say that this ain't working or whatever right and it's like, it's, it's, you're, you're, you're really, you're really offering a lot of value that we can that we're showcasing today but also we'll showcase in a follow up email next weekend and, and then it will be on the podcast and who knows maybe in the in the new challenge update in, say, because it's been a really powerful mindset thing but thank you for the value that you are providing because of the action that you've taken. It's really important to spotlight that it's not just, you know, it's not just happened happening by osmosis, you know it you know you didn't just land in the chair and on the live and now all of a sudden you're imparting all this value but it's, it's, I hope that you can take from this show some confidence now to go out and clarify your message, and then, and then turn up the volume.

Susan: I will. Thank you so much for this.

Dave: Alright, well thank you, Susan. And I'm going to let you off without any, any, you know, heart attack, assignments or any help save those for later. Okay. All right, thank you, and we'll talk to you later. Okay, thanks. Well, that'll be fun to have her back on, in a couple of months. If she's willing and continues to get an update about her journey, which I think she's still listening to, I wanted to make sure she heard that as well. Because, you know, there's, there's, there's a lot of things that are happening in this company and community right now. And part of that is just pieces of accountability spread out over time, you know, There's a saying that says, Rome wasn't built in a day and neither was your company, neither is my company's anybody's companies were not built in a day. And over time, with the right accountability community support. Basically the right information from the right people in the right environment. You can go as high as you want to go, and I say that because now, certainly there's a lot of people who say, Oh, I'm a self made millionaire. The truth is, we all have an incredible amount of help and support as we go. Okay. And, and I just want to thank every one of you guys who are willing to come on the show and share your wisdom and your value and I, I really invite all of you guys who are listening to think about the value that you're going to give back. When you come on the show in the future as well. And I hope to be able to have all of you guys to give you that platform to showcase your action, and the results that you have earned, even if they're not significant in your eyes. The truth is they are significant, they're much more significantly probably what you're giving yourself credit for. This is a journey. It's not about a destination, there's simply milestones along the way and sometimes taking a moment. We do it every morning at 10am Eastern time to celebrate those wins. The new member of our community here is what this is all about. All right, so you guys have a fantastic Monday. Let's have a kick ass week and we'll see you guys back here tomorrow for another episode. Get the hell out of here, be great, be Legendary. We'll talk to you soon.

Dave: All right, my friends, this is Dave Sharpe hey I got my guest right here what's going on, brother.

Kyle: Hey Sir Hello good morning.

Dave: You are in Arizona is that right?

Kyle: I am not my phone number from Arizona. I grew up in Arizona, I moved out to California 23 Okay.

Dave: Awesome, man. Well, thank you for sharing with us the autism element of your, of your life. It's really, it's really amazing to have such vulnerability as you know I've shared the addiction side of my life in the even even yesterday I think I went into a bit of the mild mental illness with some kind of low grade depression and a bit of, you know, mania, you know, that might pop there might not pop up on the full blown scale of bipolar but I can get a little manic sometimes just ask my wife, you know what I mean. So, so tell us a little bit about yourself in sort of what led you online man and how you're kind of, you know, utilizing your creativity and in your, in your, in your skills in, even your weirdness just just like I utilize my weirdness to have some fun and build a business here. Sure, yeah,

Kyle: I mean, if you can see it too well but I'm in my bathroom. By the way,

Dave: I noticed the shower back there but I just, who knows, it could have been a zoom screen, you never know now. So,

Kyle: No and I think, I think one of the things that I did this year and I've learned is, is lean into stuff. You talk a lot about the audience, and everybody's got an audience, and I think that's a huge realization is, you know, I'm a little kooky, have fun, and I do things in a different way, and lean into it. Stop. Stop trying to be what everyone else is. You know, I think you guys talk a lot about not comparing yourself to the top right, not not seeing that that great person out there and, you know, saying, cuz I'm not that I'm not that talkative or I'm not that attractive or you know, all these things. I, you know, filming from my bathroom. I don't care, start looking at the bottom people, to be honest that I mean I, I don't want to insult anybody but there's a lot of people out there that aren't that great. And they're, they've got, you know 20,000 followers and if you look at that. It's easier to put yourself out there and just be like, That guy, I could, I could do that. And so that's a lot of it is just as leaning in and saying, This is what I am. And there are people out there that'll buy into it and they'll listen to me and things like that and just realize that, you know, if they're not necessarily around you, right now they are out there and I don't know. Hopefully that makes sense. 

Dave: But, yeah, yeah I did, and I also want to say that one thing that I talked about, was on a coaching call yesterday. I talked about how people, if you try to hide all of your imperfections in the present as this perfect person. People naturally don't celebrate or feel connected to you, they don't celebrate for you, or feel connected to you. As a matter of fact, that's why it's so common in online business and entrepreneurship that a lot of people say, Yeah, my friends and family didn't support me. Well, it's because you know naturally humans when somebody else is doing something, pursuing goals whatever it makes them think about their own life and if they're pursuing their goals and if they're not maybe they might be a little bit jealous or not feel as connected whereas if you reveal your imperfections which we all have, whether it be your, your past or some of your some of your current struggles or whether it be mental illness, one of the most, one of the biggest topics that I think has brought people together, especially throughout the last couple of years is talking more about mental illness, it's talking more about the things that have always kind of we've we've hit in the closets and we've swept under the rug, you know, because for whatever reason, society has told us that those things are things we should be ashamed of right like we're the only ones that have them, right. And as people have talked more about those things, it's, it's brought people, it's brought them together and it's actually, I've seen marketers who have become more vulnerable and shared who they are. And both their strengths but also their imperfections, and it has massively grown their, their, their connection with their audience and made more people follow them and want to support them because they're relatable. So I think you just have make sense what's coming up for you as

Kyle: I found this really odd thing that I really come into and I'm sure, I think you're touching on it quite a bit is, you know, you go out, you put yourself out there right and so much of this isn't, you know, the dynamics and mechanics. So much of this is just getting to that level where you're comfortable to put yourself out there, right? Like, I'm talking on a live show right. A bunch of people, and I didn't have the confidence to do that a year ago, right. To make my first video took a lot, but I guess what you're saying there's, it's so weird because the support isn't in the small circle that is around you right now your, your, your close friends and your close family. The support is not there. They see you in a different light. They, you know, they see the person that was always there, and they're gonna assume that you're, you're not going to be able to accomplish, extra stuff, I don't know, I really don't get it. But the second that you leave that circle, and you put yourself out there to strangers right to TikTok and YouTube and this right here. Those people that don't know you, that didn't know you originally that see you in this new light. They're just so much more apt to support you.

Dave: Do business with you and give you money and buy your recommendations I mean, it's it's kind of like the the old story that I think is so funny and true is that like somebody close to your maybe a child or a spouse, you know, you could say something share a little nugget of wisdom with them for years, and it's like they never hear it and then the same, the same nug wisdom is shared by some homeless person one day they come home, they're like, You're not gonna believe what I learned today and it's kind of like, wow. For years, but it is coming, I think that the, I think you make a wonderful, really powerful point that everybody can hear this. I just want to say it in a different way, it's scary to put yourself out there, it's scary to begin to build your personal brand, But your most supportive people, your new best friends. Your biggest cheerleaders and those who are actually going to contribute to your bank account, you know, it's the kind of like you can't borrow $100 from your brother, but strangers will buy from you and help you to build your, your personal financial freedom, and it's, it's, you know, man, you make a phenomenal point with that man.

Kyle: It's so odd just finding out those things and it's been a crazy journey. And I think, again, dynamics mechanics. It really is just getting your mind straight because there are a bunch of ways to make money online. And once you, once you set your mind, they're there they all open up, it's not like the one, the one that you're looking for, you know it's not, it's not that one rich quick scheme and that's the golden ticket and all the other ones are garbage and you know whatever. It really is just like opening your brain to get into this mentality of like you know, have money to make money, or, you know, use money to make money for yourself and be able to put yourself out there. And once you, once you're there, you're, it's, I don't know it's just it's just so many things like, I think, just to kind of go back and take a step back and kind of talk about my last year. I didn't, I got fired twice a year. And, you know the first time I got fired. I went, so I got fired for my career job. In May because of COVID. And the first thing I did was look for another job. Right, stocking shelves, You know bartending, whatever, that was my go to that was, like, panic in my head, what do I need to do to get a frickin job, anything, you know, whatever. So I started calling around a friend who knew the general manager at Costco. And, you know, as you recall, probably as shit was hitting all the businesses were declining but Costco and grocery stores were going up so they needed it. Right, so it was like okay cool pop in there, I, my friend knew the general manager. So I made a couple calls, got in there for stock shelves for 15 bucks an hour stocking shelves but that was, you know, that was, that was where life led me you know that's a gift, freakin job, puts them on the table, do something. So that happened, got the job there, you know, as a favor you know they call in as a favor for me. I would, you know, I'm 43 years old with gray hair. I was the only one over 30 That got hired. So it really was, you know, I got called it was a favor, you know, they were most like 22 and 23.

Dave: But, like growing up here you are like grandpa around all these teenagers right

Kyle: For sure, like pushing the carts out in the parking lot, people are like, you're….

just stay six feet away. So I was like, you know, that's, that's what I that's where my brain went right and that's where everybody's brain goes is when you get fired. You'll find another job. And one of the weird things that, that I noticed, you know, recently is when I was looking for a job, you know, you pop on the, you know the job websites or whatever, and you scroll through. And there's a certain number of them that you automatically pass right it's the, the sales, or the you know the cold calling ones or the, you know, blah blah blah, and you just, you pass those new ones that are for you, costume and blah blah blah. And it's odd. I'd finally realized recently it's like, No, those are jobs, you know, the ones that they're, you know they're sales and you have to put yourself out there and you know there's probably some crappy ones but those those things that I've always scrolled past my entire life and looking for jobs, those are jobs. I've always dismissed them, but I'm not saying to you but it's weird to just open your mind and be like, those are actual things. Yeah, and I, it took. And I'm kind of skipping around my story but my Costco tenure ended June so it was a three month contract or whatever. And at that point I got like a constant. And it was, it was nothing. You know that was, you know, if you can't keep a job, stocking shelves. Frick bro like there ain't much left. So it took that mentality of, there's nothing, there's nothing here, what's here to do? Garbage right. 

Dave: Your internet's just going a little wonky right now. I don't know if that's, I don't know if that's just me but your internet just went like, it was wonderful. Now all of a sudden just going all over the place.

Kyle: I saw a couple but I was back now.

Dave: Looks like you're not coming back. You're coming back into focus right now. Okay, now, now your yes your, I can care. Yeah. I'm actually back you know. Yes, you went very wonky there for a second here like the internet like kind of had you frozen it was weird like face, you know. Anyway, so we kind of lost you where it was like, basically, I kind of like if there was nothing, that's kind of basically where I lost you.

Kyle: Yeah, sure. I lost my train of thought. Anyway, but no,

Dave: I would assume, like going towards the fact of how the hell you came online, right i mean like yeah, it literally was just,

there's nothing like so after you know, I went to Costco and my, My, my three months ended at Costco. That was it, you know, if you can't, if you can't have a job stocking shelves at Costco if you can't keep that you're done, you know there's nothing. So, so you have to It's like going back through all that stuff that you've always turned down, and you've always just automatically scrolled past, and honestly really turned down like it wasn't conscious decisions to be like, Okay, I'm not gonna do that, I'm not gonna cold call people I'm not gonna go door to door. It was just an automatic. These are the ads kind of mentality, right, you just boom boom boom mentality but it took a situation of There's nothing. There's nothing here, there's an economy shot. I have to look for something so I started digging through those and I started just digging online of, you know like, I don't need to make $1,000 a day can make 50 bucks a day 20 bucks a day like, where's where those videos, you know, I don't need those Lamborghinis and stuff like that.

Dave: Right and I think I think a lot of us, I think a lot of us, and that's the whole thing I think that's really a key thing is that, you know, everybody's like well how can I talk about such and such. If I don't have any results it's like well, just make a $5 video , because most people don't believe your $1,000 a day anyway.

Kyle: That was the cook for me honestly, that was the one I think was Thomas Yeah Thomas Stewart's, and his video said, 50 to 80 bucks a day, and I was like, that's believable, okay. I get that, not $1,000 a day for me but anyway. It's just, it's, it's leading into all these things that, that you just, you've never, you never really thought of before you never really put yourself out there before you never really tried before and I'm lucky because I got forced into it, you know, I wouldn't have had 2020 not happened, I wouldn't be here, you know, just be my old job, chillin. So it's good, it's happened it's good that I'm, I'm an. I'm a new person and that just scrolling down a little bit but

Dave: I wanted to jump in and just say that like for me too. I, you know, I, it was, it was a good thing that my dad and I, when I was working construction back in 2008 Nine, that my dad and I were basically so sick of looking at each other, you know what I mean. And I just, I am the worst manual labor worker in the world, you know, my dad's like this world class craftsman, like seriously like he's really good. And he's, he can work on anything he can work on houses, cars, and I'm not just talking about break stuff I'm talking about build stuff, and break it down, build it back up the whole line. And he works his ass off and he's got like alligator skin and I mean it's just me I get a little bit of sun I get skin cancer. It's just we're different, like that, you know, he's just been doing it all his life, and there's, and I guess he never had another option or whatever but I kind of got it. You know I got a taste of this kind of like entrepreneur thing from my first experience in network marketing right and I started like listening to, like, all these like, you know people who are like, you know, fire your boss and you know you're trading time for money, I started listening to that stuff back like when I was in drug treatment in 2005 You know what I mean. And like right when I got out of that, I got into this company called Market America and like you get into some of these big network marketing mlm and like there's some really prolific speakers, and in just people who will introduce you to ways of thinking that like are just totally different kind of like we do, those guys are next level, you know, and in 2008 and nine like when I got started here online, I mean the only reason I came online, was because first and foremost, like I got prospected into a network marketing company, and I was so broke and tired of working construction with my dad that I literally took every dime I had and joined the company, the company literally shut down in three months, like it wasn't the business but I was like, that pushed me online because I was like, what next, what now what are we going to do now to get rich because that just shut down, you know, so I literally went and I'd be sitting on my dad's computer that was like one of those big boxes, you know, like kind of like, you know, it was like, like 100 pounds you'd walk around with it, kind of move it around, you'd have to hug it like a bear. You know the thing was so slow like it had like 1,000 viruses don't ask me why, you know, who knows what was being done on that computer, but uh, but, you know, man, it was like I would sit there and just wait for pages to load for like minutes, you know minutes. In like videos, you know, I'd come to somebody's landing page you know because I was often into 1000 different lists, you know what I mean, you know, getting on people's eat you know I went from like having no email account ever to having to be unsubscribed like 1,000 lists within a week and I'm getting all these emails and I'm trying to watch videos and they're not loading and I'm just sitting there waiting. You know, it was just, it was kind of like that same thing of just being forced into it and I almost feel like, you know that that's a gift, in a sense, it was a gift for me to not have a real cush job that I that I really, you know, could have, could have stayed out or whatever because who knows, I might have stayed at that too, like if it was just a chill job that I just kind of enjoyed or or I didn't predict or I didn't particularly hate or was paying the bills or whatever like I don't know, like that's why I don't like get too preachy about like to be entrepreneurial, hustle, you got to work 18 hours a day like I think Gary Vee and all his hustle porn is cool and all these work, you know, I'm gonna, you know, sacrifice in your 20’s and, like I think that's all cool that, like, whatever. But the truth of the matter is is that there's a lot of happenstance and luck for me too and I think if anybody, if any of you guys listening end up being successful. It's just like, you know, it's, it's just a gift in, in, and you gotta you gotta keep working to keep it. And, you know, nothing is handed to you, and sometimes if you have that cush job or you have something that's keeping you comfortable. You know maybe you might need to go the extra mile to make yourself uncomfortable, you know you maybe you need. I don't know, like there's different ways that we can hold ourselves accountable like I don't have the answers to everything, it's just kind of like, it's just kind of like, I guess, you know, luck, luck is at least this is what I heard my uncle say the other day, is when opportunity and preparation meets you know each other. And, and, and, you know, I wasn't, I wasn't prepared really like I didn't have any skills or anything, but I think I just had like the hunger, you know, back in 2009 When I started, similar to what you had, you know you had the hunger to basically just put food on the table, and that kind of preparation met that opportunity you came online, you saw Thomas Garrett's video how to make $5 a day whatever, and it was like, okay, you know, let's give it a shot. Like, I'm willing to basically try anything because I, because I'm uncomfortable with, and you run with it right and now you're making videos in your bathroom.  And I want to make sure that we talk about that because, like, like, obviously you've gotten started marketing I put your TikTok channel up there, You, you had to do have 20,000 followers on your ticket and all these while all these guys, these bro marketers are out here, being being being badass mega douchebags. You know in front of their Lambos and rented mansions and stuff, you know, which really is a turnoff to most people, by the way, you know a lot of you guys. Yeah, a lot of you guys think that you need that kind of stuff. I mean, I got some, some cool cars or whatever but honestly nobody even gives a shit about it. You know what I mean like I don't talk, I don't pose in front of them and try to be cool because honestly, I'm more, I'm so much of a dad now I probably could all my mostly all of my cool factor is gone. Anyways, I mean the grace here for me. I am just, I'm away, there's no coming back, you know, I'm, I'm Dad Bod, dad jokes. Dad flex. Dad life, I'm the guy now who goes out. Like the other day I peeked out the window and saw my neighbor checking his sprinkler system. So I was like, so I went out into the, I went out into the garage and I took her for a test run spend two minutes on each his own, you know what I mean just to make sure everything was working properly, just to Dad flex, you know, and the good, you know, just take her for a spin. Let them know hey I'm on top of my game over here too, you know, don't worry, we're good, you know, we're in the game. But, but, and also I'm the funniest guy that I know, you know, that's the other thing you have to be able to laugh at your dad jokes but you have taken this sort of kind of weird, like it's almost a steak break right by doing stuff in your bathroom, I think it's the coolest thing because it sends a message that I'm different, and you can do this from your bathroom, tell us how the how you came up with that.

Kyle: Again, out of necessity, but it's, it's a new pad to write there was like, you haven't the only quiet room in the house, but the only quiet, because we have COVID Obviously, Windows so you know, the kids are in the house students in school. So, there's not a lot of space, and I did a few videos, you know, kind of in the corner with the computer propped up on a table, you know, so I just like to get, you know, a back wall that was clear, you know, so I'm in the middle of like, I think I did one for my daughter's room to get like a clear wall and there's just not a lot of clear walls and I'm like, and I'm not gonna set the frickin computer up every time you know some like screw it. So, there's just a nice little spot in the middle, bathroom. It's quiet here and so much of this journey is lean in. Right. I think that's, that's been one of my bigger mottos is just, you are you, you have an audience. This is real and you know don't fake anything and show, you know, don't show the Lambo show the bathroom, and just show like, hey, I can do. One of the things I say is you know you can do this from anywhere. So, it's just having that mentality of, I don't care. I'm going to do this, I'm going to do what it takes, if I'm stuck in my bathroom I don't like it's, it's you know I've got a lot down here, it's fine. I'm good, let's, let's go. So I think that's just the mentality of it and I have fun with it. I did a shower for a whiteboard at one point in a video didn't look too good so I only didn't want but that's what it is, I just, just lean into what you are guys like, don't, don't do the Lambo Don't, don't try to say things that you don't know, teach what you know, don't teach what you don't know. Don't. Don't say things that are true, don't you. Do you reckon you'll have an audience, you really don't be like I'm going to film TikTok videos for my bathroom and follow me. Right, okay, right, like, but it happens, you know, is a thing. Hey, James little says I remember the shower whiteboard lol.

Dave: Wait, wait, wait, woo says what is he sitting on, don't worry about what he said at least in one word. Don't worry about what he said.

Kyle: The joy of TikTok. Yeah, and that's another thing is, I bet you know I've got new friends James is one of them and I've had three or four other folks on Tik Tok and, you know these people that are just doing the same thing that I'm doing, and in the same way and, you know, putting ourselves out there, you know, some older, older 4050 year old folks just, you know, on TikTok having, having a blast and the best thoughts are in the shower.

Dave: There you go, there you go, have a shower. I think a lot of, I think a lot of people do have, like, good for me, honestly, man, like the shower because I have two kids, for my wife and I, the bathroom is actually like a, it's actually like a bit of a, like a vacation, you know what I mean. Like, like, like with two kids at home, like sometimes you just, you're like, I gotta, I gotta go poop, right, and then you go in there and you just hide for 20 minutes, you know what I mean?

Kyle: I wish but they would interrupt us, but I'm glad your kids are respectful.

Dave: Well you gotta have locks on the doors or dead bolts, I mean, you know it's time to go back. Right, exactly, it's time to go back to Costco or Home Depot and as your kids get older, you get to the bridge. Would you put the two by four off the things that they just can't break the door down, you know, And you just hide in there, you know.

Kyle: It's been, it's been fun, they, they, the little one actually hops on the freakin lives with me. So, yeah, lock that door. That's a bit ridiculous they're into it, they're liking the click talks quite a bit.

Dave: Yeah, my daughter really likes when she sees me recording videos, like she, she likes to just run up and get in the video, and, and the old me would have stopped stopped in bed like, oh, you know, like, you know, leave daddy alone or right like I'm talking about like years ago like we're starting, you know like when I was a lot younger I would have thought, oh, that's embarrassing himself in a row, you know, I gotta, I gotta do that over whatever. And now, like she runs up in it, like, first of all, I'm too tired to record it again. Like I'm just like, it doesn't matter if I'm recording a video or something and I, you know, I Hawk a loogie up or I, I gag on a hairball or I trip up on my words I just, I have a I'm just too tired to record it again so I just keep going, you know I lean into that. And then, in the same way if my daughter runs up if I'm at home recording videos and she runs up and she's like, I'm just like, you know, I just kind of like try to like walk away, kind of like Homer Simpson that mean he backs into the bushes, I just kind of, you know, try to keep walking away like hey hi honey and just keep recording the video, and you know what it does, it kind of lets people know, I think it's like living a real life you know what I mean like this is just real stuff and they can relate to that.

Kyle: I think that's a huge point, the whole thing again the lean in, right, like you said. But, yeah, and just, again, lean in audience have those have those moments like again like I don't care, I'll, I'll still add words. And I'll just kind of laugh and then repeat the word and, you know, it is what it is and I leave those in it, really. Number one, it's you don't want to spend frickin all day editing your videos but number two, like that's that's it That's you, right don't. It's, the more authentic, you can be. The more audience, the more people you're going to attract and so it's just friggin, like I said earlier, stop trying to be the guy at the top, stop, Stop looking at people and saying, well, that guy has a guy's more attractive than that guy's more outgoing than me I can't do that. One of the huge things I realized at my old job, I was a purchasing manager. So sales reps would actually come in and talk to me all the time, like from all these different companies trying to sell me stuff to for me to buy from the warehouse, right, and they're not all, you know, flashy suits, talking, having things to say constantly. There were a handful of them that came in, walked up to me and kind of stood there. Do you want to buy this? Okay. Okay, bye. Right, and like I can do that. I'm better than that. And he has a job and he's making money, and he's been coming back in here once a month for like a year so he's keeping his job. Right so, you know, don't look at the people at top to bottom. I don't know, that's, that's kind of, I've been just flipping my just trying to flip my perspective, yeah and find those ways to tell yourself. You can do it instead of you can't do it, these people that aren't that great can do it. You can do it. Some of them you don't have to. You don't have to have a million followers. Right. You don't have to be that, that guy you. I mean, the weatherman in Delaware right on the local news. He, you know, probably a million or two people watch him every day and he's got a bunch of money and he's a celebrity in that little town, but you've never heard of him. And it doesn't, you know, there's, there's so many stories like that, that's which, you know, and I'm not saying don't aim for the stars, but you can aim for something a lot lower and make a lot more money and be cool and you don't have to be so flashy, you don't, you don't have to think that that's where you need to be you can be so many other places and be successful with your, a little phrase of lean in, which is a phrase that a therapist that I work with uses, and he uses this quite a bit about leaning into uncomfortable feelings and leaning into uncomfortable conversations and leaning into what you like you say, just your, your authentic self all your flaws and stuff. And I like how I can tell that you've kind of taken that term, and made it sort of like a life mantra, or, or, or kind of mission statement for your life in your business right now through this chapter of your life. Lean in, lean in, lean into the uncomfortability lean into who I am.

 Dave: I just wanted to tell you that I love that. I love it because I can tell that it's really helpful. I just wanted to validate you for coming up with something so empowering that works for you. I can remember that when I was going through a tough time in my marriage. A long time ago, my wife and I separated, and I was living on my own, and I didn't know how to take care of myself, and I had this mantra that I said that was self care self care self care, and I just walked around the house all day and I just repeated that, you know, that was just something I said to myself, all, like, almost all the time, right, I'd be like self care self care okay what's the next thing that I should do to take care of myself. Wait, myself, dinner or order some food or right, go to sleep. Go to bed now Dave it's actually time to go to bed, you should go to bed now. In those little mantras that you come up with for your life, we can all do them and whatever is appropriate, you know, we all know what kind of, we need to like work on our focus and sometimes we can borrow a mantra from somebody else. But I just think those little simple mantras that can become like life's mission for that little season of our life, that are just simple that we can say all the time that sort of become a theme for what we do I think are so powerful. I just wondered if you could say more about how you came up with it and you know just how it is. You've said it so many times, but I just say, Say say more about that if you're just interested in it.

Kyle: Sure, yeah, it's, it's about. It's just about overcoming those fears, overcoming those, those little hiccups and those little little things that pop up in your head. I can't do it because of that, ‘I can't do it because of that’ and it's not going to be perfect because of this and, you know, and then I'm gonna have to film from my bathroom crap. And it's all those things. And if you just say lean in, you know, just like, well that's what it is, well I'm gonna have to film from my bathroom. Well that's what it is. Okay, lean into it, that's that's your life, that's your, that's your position. You're okay with it, just be okay with it, it's fine, like lean into it, use it right don't. When I say lean in, it's saying, accept it and don't hide it and use it, and I guess the most important thing is to use it, don't go the other direction, don't cover it. Don't pretend it doesn't exist. Don't. When it comes up in the conversation. Don't you know, dance around and lean into those things, that's, that's who you are, that's what you are, that's fine. All of those things are freaking fine, I don't care. Just let it go, lean into it, accept, you know, that's who you are, be that. It's okay. I'm great here to do something from my bathroom. It's it you know everybody else on there is 22 years old. It's by, I don't give a shit. It is what it is and I have fun with it.

Dave: Yeah, that's one last question that I have and this has just been so powerful. I really really appreciate all your, your, just your experience and your thoughts and sharing with us today. But I wondered if you would say, talk to people who do have various. I mean, whether disability is that some people do have disabilities or mental illness, Or, I mean I do various different things. I still battle with them on a regular basis. I've already mentioned addiction and some mental illness, mild depression and some, some mania.

But would you speak to people who feel that their characteristics, and in these, these, whether they're dealing with a mental illness, disability or just something that maybe, maybe society has told them or maybe it does make it more difficult for them to be able to focus or operate or or feel a steam bubble or whatever, or makes it difficult to get up off the couch or out of bed or, you know, all these different illnesses and so forth and disabilities affect us differently, you know, but would you speak to people who are dealing with, with, with those type of things in their life and are still wanting to pursue goals and dreams and build a business.

Kyle: It's hard, I'm not gonna, I'm not gonna lie, you know you're in, you're in over your head compared to other folks and it's just, you know that, that, that's the light that, that we have and, and, you know, we've, we've come to accept it and go. But,

you know, these mental disabilities, depression, things like that. Yeah, they're there's, they're so debilitating. Gosh, I'm getting into myself a little bit. Gosh. Yeah, I don't know, I don't.

I'm trying to give hope. I don't know where I got the strength to pick myself up so many times last year I just kept doing it. It was rough and I saw the light at the end of the tunnel and, man, I keep going. You know it is there guys and I think I'm going to get to it but man it's, it's there, and when you get there. It's brilliant, it's, there's, there are so many folks out there, and I touched on earlier but there's so many folks out there just waiting, just waiting to be inspired by you and just waiting to hear your story, and just and sitting out there looking for some hope, and, and, you know, and they don't know where to find it and you can be that and it's, it's so odd for me to say that I brought people hope. When I was, I had no hope. It's, it's such an odd friggin thing, but I assure you, I promise you that is there, put yourself out there. And there are people even though the people, right next to you, you know, your, your close friends and you close like, even though they, they're not necessarily supporting you right now and they might think that you know the things you're doing are dumb or ridiculous or a waste of time. Just put yourself out there, and those people that are that next level those strangers and those folks that are out there looking and waiting for. They're going to jump on your bandwagon, and they're going to love you and support you and push you out there because they see what you're doing. They see that you've put yourself out there to that next level. And they're going to support that the people around you that are close, they don't, they don't see that you've changed, so they don't, they don't make that connection, but just put yourself out there, it's, it was so effing weird, I made a video out, getting like a Costco, and it got, I think you got like, damn near 100,000 views. And I think everybody that watched it I think there's like under the comments. We, you know, and I've seen other people make videos like that all the time but I didn't do it for me but you know it was weird to just put myself out there and say, This is me to sweat, gone through these are my struggles. And, you know, this is where I'm going. And this is what I hope to achieve in this, and if you want to come with me. Come with me. The response was crazy, you know, and it was to seal those people, all those strangers supporting you is freakin mind blowing. It really is, but they're, they're looking for the same thing that you're looking for and they just want someone to help them get the message and teach them those things and, And you can be that person, you know, it doesn't matter who you are where you come from, it's, you know, you can you can do it.

Dave: Well, what I'm just, I'm loving this and I can tell that so many people are getting so much out of this I just, I hope that I hope that you never have to of course, no go looking for job ads again and go and find another job and stop sharing your message from your bathroom and if you one day move into a bigger house or a different house. I hope you'll continue to shoot from your bathroom because it's funny, it's cool and your message is cool, man. I mean like, seriously, your messages are really cool in your courage and your vulnerability, and your honesty is really something special man, so I'm really, really, as much as it sucks, glad you got fired from Costco. You know what I mean, back and forth and plenty and found Thomas Garrett's video and, and, and, yeah, just, I hope you'll keep coming back if we ask you and sharing your experience and your wisdom with us, brother, because it's been a pleasure.

Kyle: Thank you as well. So, appreciate it.

Dave: All right buddy, listen, be well stay Legendary my brother, and we'll talk to you soon. Okay, see you buddy. All right, my friends, wow, what to do, what to do, go and follow Kyle, we've got his handle up there on the screen, show him some love, shoot him a message, all of you guys have been real kind and honest, I can tell in the comments. With, with all the positive feedback and it's so true, you know, I think Kyle for sharing the, the artistic piece with us so we could share that with you and it just, you know, it's always it's always like who's gonna go first, when you're in a group of people it's like, who's gonna share something first right and then it is all it takes is one like one person sharing their honest truth in being vulnerable and it's like a domino effect it not only unlocked, other people to be willing to share vulnerabilities and truths about themselves, but it just deepens the community when that happens, and I've been, I've been able to be that first person to share and I've also been the person who was afraid to share it with somebody else share something vulnerable and then I felt courageous enough to share. So, yeah, it's, it's, it's a cool, it's it was a cool conversation today and worth a read, listen for those of you who didn't catch the whole thing, because of the power of leaning in, as Kyle said leaning in to your what you think are your flaws and imperfections and things that you should hide are really your biggest strengths you can turn those quote struggles into strengths. And it'll deepen your connection with people and it'll deepen your influence with people because they'll trust you. All right, so we'll be back here tomorrow, guys, for another episode of legendary or wake up legendary. My name is Dave Sharpe if you don't know me, and I'm your host, four out of five days Matt will be with you guys tomorrow, and we'll keep on rockin we'll keep on doing this every day, we'll keep on being there for the new person who comes into our community looking to start a business that's why we're here every day. It's not particularly for you, you old farts who have been around here for a couple of months or years. It's really to be there for that new person so they can hear a story like Kyle and say, I think I can do this right. And if that's you and you're listening today. Yes you can. Peace.

Dave: Alright my friends what's going on?

This is Dave Sharpe, welcome to Wake Up Legendary. This morning we're going to be hearing from a kindred spirit, a fellow construction worker who almost died.

Hopefully he'll be willing to tell this story, and then had a, I guess you could call it a spiritual

full time treat also affiliate marketer, so this is somebody who's looking for deals, and now as opposed to being able to business from home. So with that being said, Jason Minor to show what's going on, brother?

Jason: Good morning. 

Dave: Good morning, and where are you calling in from?

Jason: I'm in Northern Virginia right outside DC. Okay, okay. All right well cool, man.

Well, hopefully you'll tell the story here about your near death experience. You put it in our intake form so I wanted to take the risk of throwing it out there at the benefit that you might tell the story. Would you tell that story and tell us how you got into Online Marketing and Entrepreneurship from construction in the first place?

Jason: Mainly we are storytellers, right. I mean that's part of my story, you have your story we all have our story. Yeah, so I was working construction than five years. And last November right before Thanksgiving, I got the job, which you know at that time. I'm a 38 year old man who didn't think much of it. I thought you know I'm a healthy non drinker, non smoker. I get it, I get it, it's gonna be fun. Well it wasn't fine that infection. Last taste and smell than the infection went to my brain. And when it went to my brain it affects respiration and also affects heart rate. And then there was swelling around my heart, and when there was swelling around my heart. My heart stopped, my oxygen levels were crazy low for a long period of time, my heart rate can go over 200 and stay there for weeks. And they couldn't get it under control. And when I tell you that I could have died a few times I, my heart legit stopped. And I remember crying in bed, and not knowing, yes. I was even gonna make it. I had a dream that night. And then my dream. There was a spirit. It wasn't like a person but there was a spirit that just said, you have to go help a million people. And I was like, Dude, I'm just a regular dude. How the hell am I supposed to help a million people, I don't have any kind of reach like that. How do I do it. What am I doing, They said you have to help a million people. I was like, that doesn't make any sense. Give me some guidance. You have to help a million people and I remember waking up going, Holy shit you're I'm alive. Was that actually, am I supposed to do that. Is that the reason I'm here and I had no idea how to do, what to do whatever. Obviously I lost my job, it's been six months. A lot of the people in this community have made, and they see me I'm still on oxygen today. Like the last couple days margin has been in the low 80s Which anything under 95 is dangerous. So if I if I have a brain fart it's because my oxygen is legit low and my brain just sometimes it happens. But it's, it's, it's been a hell of a ride.

Dave: So what led you to Legendary? I mean was that a part of you finding direction.

Jason: My son was on it, so I got on TikTok, as a joke, just to see and see what he was into. And I stumbled upon Legendary, and I saw everybody and their brother talking about. Yeah, that's seven bucks someone gives a check. Yeah. Worst case scenario, amount of a cup of coffee right. It's still going against knowledge. Yeah, like, I'm all. And then I saw what the community was like and then I got the knowledge, and then the more research I did, I was like man, I just fell into it I was like this is, this is rad, man.

Dave: Nice, nice. So, this is all transparent obviously we can see that you've got your day trading setup behind you as well and so you're, you're kind of a multi. Sorry. So you're so you're all this is transpired and happened over the last six months?

Jason: Yeah, back I haven't even I've only been doing Legendary stuff in affiliate marketing for almost three months. Okay, I started a year ago to start learning day trading. Yeah. As while I was still doing construction I'm sure you understand. It's hard work. And I've been 20 some years, and I wanted something more passive. I wanted more income. I wanted more time with a family. I didn't like working 10, 12 hour days, five, six days a week, busting my butt. I was making amazing money, don't get me wrong, I was sure it's not where I wanted to be long term, when I'm 60 years old, I can't do what I was doing. I can't sling an engine and a plywood, up to the next to the next floor up being almost 200 pounds a sheet, you know, I can't keep slinging this stuff all day long. Yeah, but although there has to be a change. I'm okay doing it now, but at some point there's going to have to be a change. Yeah, I already had that little seed in the back of my head where I need to make a change. Something has to happen. So, I am getting sick. Just kind of pushed now that first three months of me being sick. I couldn't do anything. I couldn't do anything I could day trade, there was nothing I could do. I got lost in my own house, I forgot how to talk for two weeks.

Dave: Holy crap, like you could have so easily been one of the statistics man, that we lost in this past year from this.

Jason: Man 100% And I never want to, you know, maybe he's young and dumb, but I really thought that I would never be that statistic you know. Sure, a little kid and you're like, I'm gonna take that bike and just make that ramp. I'm gonna make it. It's like all stupid.

Dave: You're one of the people which, which it would totally make sense that you would be that was kind of like hey, no big deal at first but then you got it, you're like hey take this thing seriously.

Jason: Oh I took it seriously. 

Dave: Yeah, you just didn't expect to be as sick as you are.

Jason: Exactly. So like I didn't know, one of the guys that I worked with ended up getting it. Yeah, didn't necessarily tell us that he got it and didn't want to lose work.

Dave: I think there's a lot of, I think in that makes sense, you know, I mean like it sucks in you, it makes you angry and like you, it's that's kind of like after the fact that damn they're unforgivable offense but like I think a lot of people were put up this last year, which is a little sniffle I've got a little cough, I'm not going to tell anybody, it's just going to go away because I'm living paycheck to paycheck. I can afford over two weeks, you know, and I think that brings up an even bigger point, Jason, which I think is, is, we all we all really have to come to. To be honest, and in reality, with the fact that most of us are a statistic that we're one medical emergency away from financial ruin. And that most of us if our kids got into some sort of an accident or something to happen to a family member, we wouldn't be able to afford the medical bills, or if something happened we got hit by an uninsured driver and say we don't have, you know the type of insurance that covers our car, we wouldn't be able to afford to get our car and I was in that position for so long, myself, and of course, Pretty rooted in drug and alcohol addiction, so a lot of that didn't even matter to me, You know what I mean like I wasn't even really but having a family and have it. Yeah, having a family, having, having kids having a wife like I can't imagine that, and I think that your story brings up the reality that so many of us face, but don't talk about, because if we don't talk about it it's not real, you know, which is how a lot of people handle problems in their life. Hey, just don't talk about it, just if I don't talk about it, it's not real, therefore I don't have to face it. And how do you feel about the idea of having reserves, having cash flow, having the ability to be able to continue to bring in income even if you are sick, and what would your message be to people?

Jason: I think you should prepare for the worst, which thankfully I am OCD, I was raised by people that grew up in the Depression, by my grandparents. Because of that, there's that, that scarcity mindset. They pushed on to me, so I'm thankful for that. Like, I go a little bit overboard, and I'm a prepper. So now the other friends I try to get them into a position where they save and they already not only have a passive income, but have a just in case fund. Like, I had all my bills and for my house for my, for the water for the electricity I'm three months ahead. I've always been, I've had for the last 20 years. I have six months worth of food in my house, I have everything that we need. I have just in case fun to get me through one or two years, if something hits the fan, but this takes that to say that 75% of people can't even come up with $500 Yeah. That, that's, that's frightening. Yeah, you don't have a passive income stream, or have somewhere to have some just in case you need to find something, even if you're still working your nine to five, passive income stream and then though affiliate marketing is fantastic. There are lots of other options. This is not for them, but if this is always prepared. I am super prepared for almost anything and I'm thankful that I was prepared because of those three months. I couldn't do anything. Yeah, you know, on the inside. As a man, maybe this is stupid and cliche with today's times but I have that masculinity where like I need to provide for my family. Even though my wife's a nurse, she does find our health insurance is covered. Because of her work, she makes a good living and we can live with her income. That's fine, you know. Dave: I think it's fine. I think it's I think it's our nature, you know, we want to provide and I think it's actually I talked to women I, it's about being productive, you know, it's about being responsible Jason, and clearly, you know, there's a lot to be said about your values that you were taught about being responsible, because when we have a family man we have little kids, we're responsible for them, you know, and I had to really grow myself up when I,  when I had kids at least this round to have one that's older as well but I had to really grow myself up and realize that you know these kids can't fend for themselves. I mean it's literally my responsibility to make sure they eat, you know, and, and, and I think that just, you know, you've gone to an extreme of prepping and I know a little bit about preppers I wouldn't particularly call myself one but financially I am. But I think that just everybody who's listening right now, is having that real conversation with yourself, to kind of, kind of, kind of leaning on Jason's story about the COVID thing and putting that, like, literally, a near death experience. I mean, it didn't have to be like that it could have been, it could have been, it didn't have to be that particular situation, it could have been a broken leg that puts you out. It could have been a broken hand that puts you out and so it doesn't have to be a near death experience, it could be something that's minor, the company that you work for could go out of business, you know, and then you have a hard time finding a job. Well, if you don't have, you know, something stocked away if you don't have six months to 12 months of expenses put away. If you don't have a stream of income, additional skills that you can generate income with, then you're at the mercy of somebody to pay you less than what you're worth, because you're desperate. You're at the mercy of, you know, of asking to borrow stuff and you're talking about masculinity, Jason. Actually I think it's pride, who really wants to go and ask to borrow money to pay bills, it's just, it's about, there's just so much to learn from that story, man, I'm so happy that you're okay but there's so much to learn from that story man, you know in this entrepreneurship game.

Jason: You know when I first started even before I was sick, there was that stigma, still around COVID and people who are getting it. I must tell the story, because when I was that selfish, because I knew a lot of people that had that mindset oh it's just the flu oh it's just this, I was just this and I'm like, how. Not that I know, know that it's not necessarily just the flu. Okay, it's not. Let me tell you it's not.

Dave: And it affects everybody differently right so that's the whole thing and I think that that kind of that analogy works with everything because you, you may be at a point in your life to where if you did lose your job, it may affect you harder than somebody else, or it may affect you harder than if you were at a different place in your life. And I think that, I think that the bottom line Jason is, is, I am really thankful that you told that story because you're the first person at least on this show that we've had that's had COVID and affected them at that level and in, and you may not be the only one but you may have been the only one who was courageous enough to tell the story because like you say, maybe there's a stigma or somebody might feel like they don't want to tell her whatever but dude frickin I am thankful and proud of you that you told that because it's, it's real, it's, it's, it's your story, and there's so much value, there's so much gold in telling that story, especially coming out of 2020 and now everybody experiencing this pandemic. And it wasn't just you having to get sick to death. Again, it could have been you losing your job, it could have been something else happening. So I'm thankful you told that man and I don't think there's any shame at all and look at me I pulled the drug and alcohol being a junkie story. I mean, it's like, it's our story.

Jason: That was good and I say it's our story, that's what it is, whether you like it, good, bad or indifferent, it is our story. It's what makes us genuine. It's what makes us different, and it's what we went for. And if we could change our path, or we can change our path and change our future, we can see what we're from.

Dave: Well, it's not even failures, man, it's just, you know, it's storytelling, for those of you who are like wondering, you know, maybe you're new, you're wondering what what a story has to do with marketing, it's all about how you use the story you know if you've asked yourself what point am I trying to make here in my marketing or in this video, and then how can I find a story that matches with that that sort of uses gives an analogy or a parable to it, or a metaphor to help tell us to to help prove the point, and stories sell, they are what human beings are used to listening to they want to listen to stories they want to know what happens at the end, they don't want to just be spoken out with facts and details and told what to do. They want to be entertained and that's why I call good marketing edutainment because there's an element of education, and there's an element of entertainment, and the element of entertainment is your personality, and it's the stories you tell, and I can tell that you've got some personality, first and foremost, the brand, it's a good, it's a cool setup that you got there with your computers in the back you've got the islands of Hawaii, they're kind of all over the place, what's the relevant took for Hawaii for you.

Jason: That is my happy place. So, back in 9092, 95 My mother bought a condo in Hawaii back after a hurricane basically wiped out the island, and she was able to buy. And it was cheap, it was great, but then I was able to spend my summers there, and now that is my happy place. And you know I tried to take my family there every year, every other year whenever that is the one place that I feel like it's home. You know, it's my happiness to find it's fantastic whatever but it's not my happy place. Yeah, this is not the place that I'm like oh I love the air, and walk outside and like, wonderful No but I do have that feeling when I'm there. So when I, when I have my Hawaiian stuff around and do whatever it is, it makes me feel more at home, it makes me feel more comfortable and this is a part of me.

Dave: Do you have a goal one day to move there full time?

Jason: One day we actually almost moved there full time. But the schools were not where I wanted them to be for my kids, I got super advanced super smart, they didn't have a program that I could put him in that would work for him. My daughter has her own struggles, and they didn't have a program that was gonna work for her, and where I am here. The programs in the school system are some of the best in the country. So I was like, I need to do what's best for them. I got you going there, and putting a man. I didn't want to have to do that with them and I couldn't afford the private schools.

Dave: Yeah, I gotcha. That makes sense, man, that makes sense. Well, putting your responsibilities first is a big deal and once again that seems to be a theme with you. So let's transition a little bit to your affiliate marketing journey. I noticed that you have a tick tock channel yourself. You've got 21,000 followers. There is that sort of your main platform for driving traffic right now.

Jason: That is one of my platforms for driving traffic, multiple pages, that's the one that I'm using for Legendary. Okay. But from your people that go way beyond Legendary Marketer I put together a program that I call Now. Okay, which is basically I'm going to do something right now, right, and the N is for niche, O is for finding an opportunity, and W was for win, which is not just winning for me but it's a win win for the better win for me and a win for the end person right. That's my current method. So, one of my niches, day trading, right, which is, there's a big opportunity in day trading everybody's talking about it, you even came on and started saying crypto and this and that, right, everybody's talking about that. Yeah, that but there's that opportunity. Right. So I went out to find another opportunity at one of the training platforms that I borrowed from 30,000 students currently, they don't have an affiliate program. Well, so what did I do, I saw an opportunity there. I went to them and said, one you need an affiliate program, and here's why. And I want to create that program for you. Well, and when I create that for you. I want this for this amount of time. Right. And then we want to open it up to other people. And then I already have my base community that I helped bring the way and make that business successful, so I found a niche. Yeah, I found that opportunity. And then it was so it's going to be a win for that company, It's gonna be a win for me, it's going to be a win for the end consumer too because the content that I provide them like I will literally trade live with people on a daily basis for about 30 minutes a day before the market opens so they can see my strategy they can see what stocks I'm looking at, they can see this, they are not going to be able to trade with me, but they can see what I'm doing. So, that gives them knowledge I give them little key little pieces here and there here and there here and there, and then creates that curiosity. Right, they always want to see what's going on. Watch me and other people trade, live, and get the full training. By signing up. Sure, right value first right edutainment first, a live webinar should let me show you watch the live video let me show you how I do this, and then if you want more, sign up for the entry level monthly membership community mastermind whatever it is,

exactly niches.

Dave: So you've taken this, this idea of selling information. Okay that we teach here at Legendary drop shipping is cool Amazon is cool these other businesses are cool just what we specialize in is selling information, and you can sell information about making money online like we do here at legendary, you can sell information about parenting, raising getting newborns to sleep, day trading, so you've, you've, you found a hot topic, which is cryptocurrency and just stocks in the in the market right now and you've taken in you've instead of even going and creating your own kind of entire platform, You actually found a company that was already doing it that had great training and approach them with this idea, this, this, affiliate marketing concept that you've learned here at legendary and you saw play out and you're profiting from here as well because you're, you're an affiliate here and you have a niche page on TikTok, for Legendary, but you've used these what we call transferable skills, because it's not just about Legendary if you're used these transferable skills now to go over and essentially broker a deal, right, to where you've helped create an affiliate program for this platform made a chunk of change upfront, and now have an opportunity to be able to share that with others. And essentially, earn commissions and get paid when that happens, and quite frankly, you talk about helping a million people, you've created an opportunity, a bunch of other people to be affiliated to and to make money when they are promoted as well.

Jason: So I created a platform for people to learn how to make, and learn affiliate marketing. Here I have the opportunity now, if, if, stock trading is their niche. Yeah, they can go and do that. I have another niche: my other niches RV’s. Right. So I create content about RV stuff. So, when I first bought an RV, they don't set you up for success, you cannot literally go and just go that day and go are being, they don't give you the pipes that you need, they don't give you the supply lines, they don't give you electrical life, there's literally a whole list of things that they don't even give you and set you up for success, to go out on your first trip. So, what did I do, I saw a problem. So I create content of things you need, things you're going to want winterizing maintenance things that you need to check every once in a while or you know, whatever.

So, how to, how to have a better trip, how to do things easier I mean I've been, there's no limits, bro. I know because several of my family members RV, and it's like, It's endless it's endless problems that could happen that you need solutions to, and it's also endless possibilities.

So we know that okay, there's so we've now picked that niche, the opportunity is, we're in COVID states right, we're still going through COVID. People weren't able to travel, people weren't able to do things in the RV industry right now, because of people traveling and being stuck in their house is skyrocketing, there's the opportunity. Right. And then they win. So I had to come up with a win win. So now, $1,000 they are getting content for me telling them all the products that they're going to need they're gonna want whatever our job as affiliate marketers is to capture emails right because that's our lead, that's our lifeline. So how do I do that, and provide value, so I came up with a physical checklist before you go checklists winterizing checklist things in the kitchen checklist, I literally made safety checklists I made these checklists, and I give that away, obviously I get the email. Now I can retarget that audience. Okay so now I've retargeted that audience. I have a completely other page that drives traffic to not the newbie people, but now the people who are living in RV full time. Okay, they literally travel to the US. They go in and travel with the RV full time, which is one of their major problems by traveling full time employment. What can I teach them as either a passive income, or a traveling income where you can work from anywhere. Where can I drive them? That platform for me is already set up. Yeah, so I'm taking my one niche and literally bringing it back circle and bringing them back around, so that even for Harvey, its value as value over here too. Yeah. And so I'm taking all these ideas that I have and literally combining them all to work together. And that's part of my current method. And I've worked with a ton of current affiliates, which, my job is also to help as many newbie affiliates because a lot of people feel stuck. They do this for a month, two months, three months and they feel stuck. Right, I'm helping these people get unstuck, break free. Get it because it's easy for me to talk to somebody, figure out what's going on in their head, figure out their path, figure out their love and I can see it from the outside, but they can't see people and I'm helping these people through.

Dave: We've all got blind spots.

Jason: We all have blind spots so I find those blind spots for them, and I open up their eyes.

Dave: Now, two things. The first thing is that if you have multiple niches. There's always a way to connect them. There's always a way to connect them. And here's the, here's the one line I'm going to give you all that is the key that unlocks all of this world for you, and Jason is utilizing this, your income is dependent directly in proportion to your creativity. So your ability, your creativity. In terms of, like, this is a perfect example of that sequence that Jason just went through that you just went through connecting each of those pieces that you could present each of those new opportunities to somebody as sort of a new problem, you present a new problem, and then you present the solution. And what the example is and this is oftentimes what to kind of, I think a big secret to marketing is that people don't really know they have problems until you kind of present it to them and remind them of it, right. So, as people, that's how things are sold. So, say for example, a lot of you guys, maybe we're here because of TikTok or whatever ad you saw, you didn't wake up in the morning saying, Man, I need passive income like today's the day that I'm going to take a training, and I'm going to learn how to create a stream of income online, but you saw a video likely if somebody that's presented the problem in a way that really made it click for you, and you were like, how do you know what they're right today is going to be the day I want to take that challenge. The same way that Jason you just went through. Okay, now you've got your RV. Well, how are you going to make income, would you like to do this for a year? Would you like to go home? Would you like to never have to go back home and get a job, because a lot of people do it for part of the year, or maybe take just random trips, what if you could be on the road all the time, it's matter of fact, I know somebody who's on the road right now, and feels a lot of pressure because they need to create income so they can continue to do it. Well, what if I told you there was a way that you could generate income online by developing a skill set you can do this 365 days per year. That whole opportunity was created because you explained their problem to them in a way that made it make sense. And I think that's the power of communication that a lot of us under, we don't, we don't really kind of graphs that people don't already know what problems they have, you literally have to present the problem to them in a way that makes them to say, You know what that is a problem. He's got a point. the same way that people get involved in prepping, right, Jason. It's like you never knew that prepping was a good idea until somebody sat there broke it down and said, Jason, what if, what if, what if somebody dropped a nuclear bomb on this country and everything went out for six months. What if some explosion happened in the electrical grid or something happened with the internet, and all your bank accounts suddenly went to zero? What if your company went out of business? What if, what if we got this right. Oh, and then you sit there and you're thinking, son of a bitch, this guy's got… Holy shit, like, I'm, I would be screwed right? And that's how people get into prepping, they don't just wake up and go. You know what it'd be a good idea to have six months of food, they have somebody explain it to them, so they understand their problem. This is a big, big deal. And in Jason, you're, you're doing that what comes up for you as I, as I'm going through this, presenting the problem in making it known to the person so they, they realize they need the solution?

Jason: It actually started making me think. When I was young, my grandpa, obviously also the guy who wanted me to be corrected. The things he instilled in me was, be good at a lot of things. You know construction might be okay, okay, my father was working at a printing firm. Printing Presses don't exist anymore. He wanted me to be good at so many different things that no matter what happened in life. I always had work. I always had an income. And I could always make something work and make something happen. So I've done exactly that, I've been a real estate agent for a long time. Some of the people in here know that I had a niche, nobody else in the country had. And I exploded the hell out of that niche, as long as I could, until it literally disappeared, but I made a killing on that niche right. I've been, I've worked in NASCAR. For many years I can, I can race cars, I can build cars. You know I could do construction. I've been an electrician, a plumber, a farmer and a Mason. I can do drywall insulation or roofing, there is no trade within construction that I can't do and can't do, at a higher level than most. So literally just all these skills that I obtained over time I can cook I could work in a restaurant if I had to. Now look, I'm in a trade I can do marketing. There's nothing that I can't do. Yeah. Well, I think everybody else should know that. Okay, if you're an accountant, though that job might be great or you're working as a bartender or as you're working as this. For that time being. What if something happens to the pandemic? Yeah. You know the restaurant shut down. Did we ever think that the restaurants would literally just up and closed come last. Last January, February, do we ever think that everything would be shut down.

Dave: Yeah, I just I keep going back to this thing of, of you being in these multiple niches in then, and then being able to, to have the, the new opportunity in a completely different and totally, you know, new niche, make sense for the person who, what is maybe in the RV I mean the way that you're connecting these niches together, you know, by presenting the problem, I would assume like be in an email sequence you know if somebody signs up for your real estate for your, for your for your crypto are your day trading, you know, checklist and then they get on that email, of course you present them with that day trading training opportunity which that creates a commission for you. But then, hey wanna want another stream of income, well, but I also do affiliate marketing, check this out, and then. Hey, what happens if something bad happens? Let me tell you my story about COVID Are you prepared, you could get into doing it, you can be an affiliate for prepping products, you can have your own prepping checklist or training courses. Hey, want to get on the road, want to travel. Now there's an introduction to RV. I mean, there's a way that if you guys want to, to expand in the different niches. You can do that, and also a lot of you guys have information and knowledge that you could talk to people like you do Jason, that you're just sitting on, not monetizing like Jason's doing what's coming up for you, Jason?

Jason: In my head, it made me think. We're not in sales, what you just said and all those questions that you just came across, We're not in sales, we're problem solvers. That's our problem that we are problem solvers. You just said the problem. Okay, people came into this class 97% of people who day trade lose money and fail 95% lose money, and fail. That's statistics Hi, So, yes, I can show them the training, I can take them over there, but I know, 95% of those people most likely will fail very hard. Okay. But those people also like another end to go probably want passive income they want something, the chances of somebody losing their backside. Learning affiliate marketing, not as high. Yeah, like, they're gonna get in and lose 20, 30 $40,000 like that, like, since we've been on here I'm down $26,000 Okay, I can lose everything like that. Right. You're not going to do that in affiliate marketing, you may not make as many commissions with this day but then the next day it gets better, way more passive too, if I'm not trading, I'm not making money. Super volatile, so now I can take that pain point of oh they've lost, or they're losing. And I can push that low pain point a little bit and bring them in, and let them find success in another way, because maybe it's not for them. It's not for everybody. And I don't just tell everybody, hey go out and do it. We do want, but you do have a passion for it here. This is the train that I learned. This is the best training. I've spent $15,000 In the last year going through different training platforms, I know which ones are good, I know which ones are crap. This is the good one. Don't waste your money on all those other ones. This is the only one I believe. And, and here's why. All right, so I'm providing that value. I'm trying to set them up for success, but in the back of my head. I know. 95% will fail. That's just the statistic that's the way it is. Yeah, like some of the people that I trade with, they're jet pilots and test pilots. I have one guy who is a surgeon. There was kind of just something fun for them. And I asked him, I said, So what's harder is learning how to do surgery, and learning how to fly a jet. I learned in day trading basically day trading is so much more difficult. What does that say about, okay, it's hard. Yeah, is affiliate marketing, all that hard to learn. I didn't think so.

Dave: Yeah. Well, that's, I mean, that's. And I will also say that you know you got to have some mindset to be able to do, you know, an interview, and know that you've got 60 26,000 in the red behind you, you know what I mean you got to be able to hold your composure, there's ebb and flow. I, it's just like it's the same thing where we're at here, right 90% of day trading is mindset. 

Jason: I think 80% of affiliate marketing or any kind of marketing is also mindset, if you don't have that right mindset, it's not going to work, and your sales, it's not just not. I'm confident that it's gonna be fine. And I'm right, my statistics say that I'm right 70% of the time. And because I know I'm right 70% of the time even if my losses and wins are equal, Because I'm right 70% of the time, a profit. Though I'm confident in my statistics. And just like trading, I have statistics I know when, what time I'm profitable, I know what size, large stocks, small cap stocks, I know when I'm profitable or not profitable, I know the time of day that I'm trading. I know the price of the stock, I know the float, I know everything about a stock, I can literally track it just like we track our email sequences, our funnels are, how we constantly test. The same idea. If you look into that mindset, they're very similar.

Dave: And also, what gives you the confidence to have the mindset that you do is certainly confidence that's been built in that you're building by taking action. And then the evidence from those actions so you do that enough, you build confidence, but also, one thing that I want to point out is, you're also not making emotional decisions you're making decisions it's based on data, and that's one of the big pieces that a lot of marketers leave out is what make a decision based on the data, you don't need to guess you don't need to ask somebody else to make a decision about everything you do in your business, test it, look at what works, if you have one bridge page video, that, that you have for the month of April, do another bridge page video with a tweak for the month of May in test, the difference, how many leads did you get how much money did you make from those leads, you know, we teach that specifically in the business blueprints, right, there's a, there's a part right on testing and tracking. It's about letting the data guide our decisions, and not just making emotional decisions or getting into this, this sort of thing like, Please help me. It's that newbie, you know, you're not a newbie, you're just not ready and you're just, you're, you're new at this, and you're, you're not letting the data drive your decisions, you'd rather somebody else make the decision for you, which is a bit of an employee mindset. If we look at mindsets, as an employee, I beat you to the boss to tell me what to do, and if, if something doesn't go right, well it's what you told me to do, right, you told me to do it this way. So as an entrepreneur, I have to shift that mindset into taking responsibility saying okay I'm going to test this, see how it works out. And then I'm going to test something new and see if that works better. And then I go with a better version. It's actually really simple, right, then I do that again the next month and I go with a better version. 

Jason: Yeah, it makes me think I made a tech talk yesterday about the nine to five, being an employee versus being an entrepreneur, and how basically being an employee, It's carrots or sticks. So they give you the set of tasks right and you start doing those set of tasks, there's already a system in place, we're going to give you a little bit we're going to give you a character, whether that's a little raise or we're gonna give you a pat on the back or maybe you move up in your position right little carrots but what if you don't meet that test, they're gonna beat you with that stick right they're going to give you how they're going to constantly give you hell about it or you potentially can lose your job or whatever, and you got it. What if you don't like carrots? Right. What if you don't like somebody saying, Oh well, you can't. We've already structured this is what you're doing. And this is your cap, this is where you can get and you have to work up this corporate ladder. What if that's not for you, what if you're not into carrots? Some people aren't. Do I think a nine to five job is good for some people? Yes, do we need nine to five jobs 100%? Do I think it's for everybody? I don't think so. Some people need that structure because they can't manage themselves, so they need somebody to manage them. But if that's not you, and you want that time, you want that option. Or, I said, I just need to clear it, you know, and find approval. Wait for two to three weeks for fine coverage, whatever, Right. I can't live like that anymore. I'm a workaholic. Right. Um, I'm okay. Getting up early, I'm okay day trading, I'm okay running my business, I'm okay. Sometimes building this empire that I'm trying to build. So, in the future, I can have that more passive income, and have more time, but I also have the freedom as I go, You know what, I'm not doing anything today. I have that freedom. And I like the option that just having that option is freeing. 

Dave: Yeah no it is man, it is this has been great. If somebody was sitting on our checkout page, maybe some of them, you said maybe somebody else who knows, and they're making a decision, you know, do I want to get involved with legendary and go all in. In, be a part of this community and learn from the people who were here and learn from the curriculum, start one of these business models that we teach here, what would you say to that person?

Jason: I would say jump. Dive in. It's a small little micro investment they even see if it's for you. And if it is for you. I think that's fantastic. The community is amazing. and, like, I've now put together some masterminds that I do every other week, with some of the top affiliates, and we literally get together and throw ideas back and forth, going back to that thing we talked about earlier, sometimes you have an idea, you have a passion, but you can't see it yourself, but having that community around you that sees your idea sees that passion, now they're throwing things at you, and then you're going to be able to see things for them, and literally we help each other, right, where this is not a competition, nobody's here competing with anybody else. It's not the see who's got the best followers there see who's got, oh I've got this many opt ins or I've got this make Commission's if that's not what this is, this community is here to help each other and see each other succeed. And that itself is a mindset. All right. It's a beauty, it's been the most beautiful community that I've ever had to work with, you know in construction, it's looking much, much better looking. Look at those lines my lines are straight but my this, you know, through the trades, it's always cut down framers goddamn drywall guys goddamn finisher goddamn Sanders damn painters, right, and everybody gives each other hell along the way, I have not seen any of that here. Yeah, the community is phenomenal. So you're gonna learn a skill you're going to have a community that's going to be able to push you up, push your boundaries, keep you accountable, and keep you going, because there's gonna be times that are rough times, sometimes things are hard. We all hit that, that peak, and we all go into that valley of despair, and we all need somebody to help us bring us back out right, we all hit all of us, everyone, and without that community, You might quit, you might never ever find that success because you literally quit right before you found that success, and you would never know. And then you get those people that do quit, which I'm sure you see, oh it's a scam it's a this is a this, well no you just quit. You didn't have the creativity, he didn't have the drive and you literally just quit or maybe you didn't have. He didn't find that low community you didn't find when you didn't ask for him. Ask for help if you guys need help, ask for help if you need my help. I'm happy to help. I had a I was supposed to have a one hour meeting last night that ended up turning into five hours last night, literally helping other affiliates with their ideas and their dreams, one vision, and they married one system, but what does that do when they marry one system, if that system falls off disappears, whatever, what happens to their business. Right. Yeah, I'm not saying don't use this, but let's have a niche, find the opportunity within that niche, and make a win win. And literally I went through, person by person found their passions. We came up with a niche, we found an opportunity, and we found a win-win solution, and we did that, as a group and as a community. 

Dave: And just to think Brother I mean six months ago, you're not even, you know you're not even, you're not even at the starting one and you're just getting ready to step up to the starting line. I mean, it's just amazing how quickly things can change how fast you can make progress here. If you get in and get to work in just a plot like you know just let all of those old stories go, and step into your most brilliant self which is really your authentic self, you know, And, and I can see that you're doing that, and it's a beautiful thing to watch man, it's a beautiful thing to watch. I hope you'll be willing to come back and do a part two with us and continue to share some of this, I can't wait to see where you're at after 12 months of being in this industry.

Jason: And I hope to be on top. One day I hope to be where you're at. 

Dave: Well, Brother, you know, look man, I mean, it's, I like to do the shows and I like to. I like to be right down in the trenches with people, man. You know what I mean, that's, you know, it's, it's time things I must earn as well, right, it's time in the game, you know what I mean

Jason: 100% You got to put in that time upfront. Yeah, you have to. 

Dave: Yeah. It doesn't have to take, doesn't have to take 10 years, doesn't even have to take five years. But time is something I must, or it's, it's, there's no way around that and I that's what I liked about what you have to say so much is that, you know, you're, you're not wasting time, you're not waiting for permission, you’re not getting ready. When you first take time to be able to succeed, that thing if you learn to learn this practice and I like that message man because it's really true. So, well, brother. I'll let you get back to your other activities there hopefully that market turns around, we don't have to know that number, man,

Jason: It's gotten worse.

Dave: I could have guessed that by the look on your face well I'm sure it'll come back around for you man. And if it doesn't then I'm sure you'll make it back in affiliate marketing, you know what I mean.

Jason: There's always another day it's even flow.

Dave: That's it man, of everything. Yeah. Well Jason thanks for sharing your story brother, the honest courageous truth in what you've been through. I'm glad you made it through and I'm glad that you're, you know, now a part of our community and you're giving back, so much I really appreciate it man. And I'll look forward to part two.

Jason: Man, I appreciate you having me and any of the affiliates if you guys are struggling, let me know. I'll help you out and we'll go through my now method with you to at least find your, your niche and find your, your strategy and even with what you're currently working with I'm happy to help anybody I throw people in just large groups as part of my helping a million people right, I got to offer you and we'll all work together and we'll make you amazing and bring you to the next level. I love seeing people succeed. That makes me happy, makes me smile.

Dave: Nice Jason, well thanks brother appreciate your spirit man, and, and have a great day stay Legendary my brother.

Jason: See you buddy.

Dave: All right, my friends. There you have it, just, wow, what an incredible what an incredible journey just in a short six month period. What can happen coming back from being in a, in such a bad place, You know, Jason coming from struggling, just as any story I've ever heard, to now take it to his own hands, and, and, and really taking control of his future in a way that so many people wish they could, and here's the beautiful news, you can, you can write, and it starts with a decision so whether you're just getting started or you're starting over today, which is completely okay. Get in the game, stay in the game. Come back here every morning for the sort of motivation 10am Eastern time if you want us to send you a little reminder of these, these wakeup shows you can text Wu l, 813-296-8553, I’m Dave Sharpe, on your pilot for this journey, this adventure, at least for today and I'll see you back here tomorrow. Peace.

Matt: What’s going on everybody Happy Wednesday. It's May 5 We're here live. I got a guy Logan sitting on Deck. I can see him like he's down there in the waiting room. And we're live. So, if you're here with us, if you're here live with us. We've got Julius in the house Casey, what's happening Casey? Good to see ya. Jim is in the house as always, Mark,

what's going on, William. I imagine Mark right here screaming at a screen, Matt!

Jolene, what's going on and good to see you. Hey, if I'm coming through if you can hear me okay if it's loud and clear and there's no weird internet interruptions or anything. Hit the little Like button, give me a thumbs up, let me know that there's lots of people who are here who live with us, and you can hear me okay the audio is clear, I'm not going in and out my connections, not bad, anything like that. If you are newer or maybe this is your first time tuning in, pumped to have you here. If you don't know who I am, I'm the Chief Marketing Officer here at Legendary so typically we go live on these wakeup shows, five days a week, Monday through Friday, and Dave will host most days and I host Wednesdays typically, everybody says they can hear me just fine so rock on. And, yeah, we bring on guests, people who are affiliate marketers, digital marketers coaches, consultants, people who have been through our training, people who haven't been through our training, most of the people have been through our training or found our training somehow online. And, and then we just do a little interview and just see what's up with them, and it's pretty rare I've, I've been in this industry for a long time, I started. I first bought a Google Ads course, and started selling some high ticket travel products in 2010-ish, so about 11 years ago and have been just around the industry for a long time, it's pretty rare to have, actually, to have a company actually interview their students. And the reason is because most people sell a sort of digital education online, they're worried about results and they're worried that their stuff doesn't really work or whatever. But in our case, we like to just kind of put it on display, and let the market decide if they, if they like us or if they don't, so I'm excited to be here, and I know that this interview today is going to be really interesting Logan's started in like pest control and doing door to door sales and I thought his analogy of, of doing basically online door knocking as opposed to being a door to door sales that was fascinating to me so let's, let's Logan, without further ado, and for everybody who's here live with us. This is actually live this and that we don't actually pre record these, although that would probably be a more efficient way for us to do this and probably you know maybe more reliable, but we actually do get on at 10am Eastern, we actually do go live, and, and I've got Logan here with me so Logan's gonna come on if you all can greet him with a round of applause or, you know, give us some clapping emojis, or give us some fires parts or something, give us something fun and Logan, what's going on?

Logan: Hey, what's going on. I’m originally, Wisconsin, but now I live in Idaho. Okay, cool.

All right. So you're out in Idaho. Let's see what oh ClickFunnels is in Idaho, I was like,

I used to live in Boise, and I would go by Clickbank and ClickFunnels all the time.

Try brick by. You actually got your start by googling some marketers over there. It’s booming. Matt: Yeah. So tell us a little bit about yourself, so bring us into your world of, you know you were doing door to door sales and you can take us back as far as you want but you're doing door to door stuff pest control stuff, tell us about that. How did it lead to affiliate marketing?

Logan: Sure. So if it's okay with you, I'm actually gonna go one step ahead of that. So I've got a bachelor's in recreation management. My dad's a CEO of a YMCA and so I was like oh well I guess I'll just do that since I didn't really know what else to do. So I got a job at the YMCA and my dad got me a ton of connections and that's actually how I lived in near Boise and I opened up a new branch YMCA, I was a membership coordinator there. And I did that for a year and I realized I hate being told what to do. I hate being unappreciative. And I love my staff, I mean like, I didn't want to work there for 20 years before I started making good money like my dad, you know. Yeah, every day I'd come home, and kind of like YouTube, how to make money online and all this stuff every day and he was like, that's where I first learned about Filip marketing and that's actually where I first learned about legendary, You know back in the day brown days and the old school that was like three or four years ago but yeah, I ended up just so my buddy, my good, my good friends, he did door to door sales and I said, Dude, what is all this about was his commission stuff and he's like well just come out and give it a try so I quit my job got a new home and went all the way back started training. Then I started doing pest control sales so I would recruit people. I train them, I go hit doors all day, every day for like six months out of the year for Siri West Sacramento, and like 110 degree weather. And I am without my wife so it sucks because, like, it was hard. And then the next year, like I'm a kid trying to find a good vehicle to get what I want out of life basically. Yeah, it was cool because for six months, I busted my butt but then six months like I could just do whatever I wanted, you know, which mostly ended up being recruiting and training people, but just let you know I became a regional so I oversaw ATF sales reps, and we'd go every summer door to door, but last year with coke well first of all the job itself, just so everybody knows, like some people love it some people don't like. It's very mentally and physically draining, you're not going to the door, you don't know it could be, you know, anyone behind the door and they can hate you, they call the cops on you, you know, it's very unhealthy and almost in my eyes. And so not only that but I was like, I have a one year old son so he was born in February, and the first part didn't see him at all. Like I'd leave an ad I'm gonna get 10pm And I was like, Dude, I don't even know who my son is really. And so, with all that going on and then COVID hit two of my via two branches where they were doing pest control and sales reps, one of them completely fell apart, of like 50 sales reps quit. And so just my income got slashed by like 70%, I was like geez, I gotta figure something out because I'm not happy over here either. And so, back towards the end of July, I took the 15 day business challenge. I already liked you guys started watching guys a ton on YouTube and I've always liked legendary. And I was like man. I wonder if I can apply this to my job now, so instead of knocking doors and, and so it's funny because I brought my 18 year old brother. So we're like 10 years apart. He's right out of high school and he and I decided hey let's try this out for Pest Control and so we use all the strategy strategies that we learned there and we were just making sales online at home while the sales reps were busting their butts. We're just having fun, actually hilarious. 

Matt: What do you mean, what types of strategies and stuff?

Logan: So the maximum both the good and bad thing about pest control and the difference between like what we can do here on like TikTok and YouTube and all that stuff, it doesn't wear local company so I'm basically an affiliate for the local company here, and it's called Insight and so anytime someone signs up I got a commission, a fixed commission just like any affiliate company. And so all I did, I had to work with more locally and worldwide so I'd use Facebook groups locally, I'd go on the Buy Sell trade the garage sales, everything out of every little city near me, and I would just I would just use the lead generation strategies in the copywriting to Hey, like spiders, ants and wasps so my, you know like some like that, and say hey if you guys want control let me know. And then I'd, you know, I would do my exact same pitch on the door but online. Just the messages so

Matt: I love it. That's super cool. My brain goes a million places, it reminds me of this guy. So, so there's this guy, his name's Joe Polish and we know. He basically took, you know, strategies and copywriting and direct response marketing and applied it to his carpet cleaning business. And same deal just door knocking constantly going door to door to door to door, just took that basically went online with advertising and sales letters and you might have actually done some like direct mail stuff too but just exploded now he's got a whole marketing mastermind that people pay. I mean, I think for him, it's like $25,000 for his mark, or his like Kimmer what he calls it anyway, just funny how the skills are so transferable and hilarious. It's crazy. And the cool part is is like sometimes people are like, it people are a little bit hesitant or they're or they're nervous about going into like, like, sort of, More, more like physical services, type things, like, like I think about air conditioning, handyman services, Pest Control stuff like that, like, But the cool part is is like 95% of businesses and those industries suck at marketing, no clue how to get business and you apply any good marketing strategy in those industries, and we’ll have a line out the door forever, because they're so easy to market that people just don't know how to market them.

Logan: You can literally reach out to probably, it's a thing like window washing machine going up here in Idaho, there's a lot of snow like snow blowing and like it gets heavy heavy snow. If you can, if you can find the CEO of any of those companies a lot of times they'll pay you a high fixed commission, like upwards for pest control it's upwards, usually rookies start around like 30% and it goes all the way up to 50 or 55% Sometimes, and they sign up for the year so you get, you get the value on the whole year and so one thing I do like that's cool is a lot of people are like, Oh man, I have to promote courses I have to promote this or that there's a 1,000 things in this world that you can take from this challenge, and promote them people need to open up and widen their perspective a little bit because that's how I got started, and obviously I promote Legendary because I love it, and software is now I'm affiliate for a lot more things but it can just, I like it because whenever I'm talking to people and teaching people it's like you don't have to just on the doula courses you can do whatever you want.

Logan: Yeah, totally. And I think one of the, one of the best realizations that I had and that I see people have is just, it's, it's almost like this sense of relief, a little bit because they'll they'll purchase something and they assume that they've because maybe they've come from network marketing or MLM or whatever and it's sort of a red weird feeling like I've got a recruit and do what you did and do it exactly how he did it or whatever. And then they end up getting into it and they just don't like it. And I'm like, hey you know what, like, like you might, you might, you might fail or it might take you longer to do something like pest control if you're, if you know if you don't have the model set for you. But if you're really into pest control you'll probably enjoy it a lot more and you probably long term have way more success, because, like you're actually like talking about something, you know, and you're pumped about it, you know, it's just, it's fascinating.

Logan: Well, and also, also you have to think like when I'm knocking on doors the coldest of cold calls, like interactions like they don't like me they I'm interrupting their dinner, whatever they hate me. And that's hard to take mentally, and as opposed to that where it's like hey guys, if you haven't, tons of bugs I'm giving a discount. People are like, seriously helping me out and getting to my house like it's a warm up warm lead, and just the fact that it's like my life becomes 1,000 times easier.

Matt: Number one, You've got people who already have a problem and need a solution, and then number two, you've got a huge portion of the public who loves a deal. Who doesn't love a deal, I know people who will buy stuff just because it's a deal, like, you know when I've got when I like, I, it's always just interesting when you move into a new house, and, and we're kind of going down the pest control route but cool who cares. It's like, it's like when you move into your new house you just don't know what you don't know right so like, so for instance like when we moved in there was evidence of termites but not active termites. Termites that had previously been cleared out but they hadn't really like cleaned the lines off the wall and everything or painted over them or whatever. And then there's also just little things like about the pool that I'm, you know, I don't get disclosed every single detail about the pool. And so, you know somebody, if I see a little ad or I see something in a Facebook Local Group or something about like, hey, you know for first time pool cleaning is 10 bucks right or it's it's 30 bucks, because that's a huge thing here in Phoenix, kind of like the snow thing up there, you know, cool thing down here, same deal, it's like, well shoot, I'll give it a shot. I'll see if I like the guy and my if I don't like the guy I think he's weird or I think he's untrustworthy, he's not trustworthy or something then, you know, whatever I'm only out 20 bucks and my pool got cleaned, you know, and I'm still actually pretty happy about it because I at least got some diagnostic done on my pool. Same with pest control it's like, you know if I got, if I got a great discount and then from the business end, you know, the business owners and they know for every $20 coupon that they give out. They're going to convert x amount, you know, whether that's 10% or 50% or whatever, those people into long term. In the long term, pest control services, so they just know like I can afford to pay this to an affiliate or to a you know a salesperson whatever is its Yeah, and then as the affiliate, it's like a, it's a huge win, you get to actually leverage the power of the internet. Yeah, especially like with that like if it's something you know and something useful even inherently like obviously pest control like that's a pretty big thing you don't want to be living with freaking rodents running around, you know like, it's, I don't know it's just fascinating, and I'm always these kind of conversations always excite me because it's, there's just this, there's this final gap of sort of creativity that I want more people to realize in their life of like taking taking skills, taking training and and applying a little bit of themselves to it, right just applying a little bit of sprinkling in themselves into the situation and like what am I actually interested in what, you know, what problems could I really help the world, and then going out to a company and being like, hey, I can bring you XYZ amount of leads. You can even do this with paid advertising right people. Yeah, people do. Totally. A lot of people do. Some people do it with SEO. Some people do it with paid Google ads. And, yeah, Facebook, exactly Facebook ads. I think Facebook ads might have been bigger when you could target homeowners, right so they remove some of those demographics and then. Yeah, just a couple. So, you know, it's just, I hope that people see that just because that's such a powerful takeaway and I don't know, essential fun, actually so are you still doing the pest control?

Logan: Just a little bit on the side. Like, there's pros and cons to it because a lot of it is they, so like, you basically are selling someone a year long contract. And so you get the contract value and then you get a percentage of that. But the thing that I don't like about it is there's a lot outside of my hands like what if the technician doesn't show up, You know what, if they didn't do a good service like that and then also I'm out of money. And so that's why it's an awesome thing because people like that, tangible, they see the person they see, it's not like any question of ethics, and you're helping people there's a need, but digital products are awesome because it's just like, boom, you download it you get what you get and that's it and, you know, there's really, yeah there's a lot less guesswork I feel like. So it's been fun for me to kind of jump into this industry, as well and kind of help others, you know, promote things that I'm actually passionate about because, like, You can probably understand I'm passionate about Bug's Life. But I enjoy helping people and I enjoy that it was a good vehicle for my family and stuff but I definitely enjoyed helping people see the power online and leveraging what people can do and finding their passions and it's fun for me to see people's light bulb go off in their head like, wow, you know, maybe I can do something to actually enjoy, instead of being sucked into a job that I hate my whole life and you just think that's how it is.

Matt: Yeah, yeah, I love that. Yeah, I'm big, that's that's me too. That's what makes me tick is when those light bulbs start kind of being and people start to see that. That's always been a trick for as long as I've been teaching people in courses and helping mentor people in this space has always been sort of making that connection.

Logan: One thing that I might want to add to the order of our industries, doing door to door sales for like 15 or 20 years right. Some people are like, Wait, that still exists? Yeah, so those like whenever I, I've always loved the online aspect, like I said I found you guys like four years ago so even before I did test, I was like trying to always incorporate How can I do some of this recruiting, how can I do some of this sales online, and every time I would bring it up, people would shut my ideas down because it no just stick to the doors like just hard work grit, you know, put in more time. So I just feel like you, like you kind of set sprinkling that in creativity, if you kind of have a vision like I would stay up at night sometimes and just think, like, Man, how can I make this. The reason I wanted to name this online door knocking is because when I'm in front of someone's door it's just one person to one person. When you're online, some of these Facebook groups or when you make a TikTok video or YouTube video, I'm pitching or talking to or teaching one to 1,000’s or even hundreds of 1,000’s of people, it's just like so much smarter in this digital age if you're not leveraging that stuff, then in my eyes are kind of falling behind. Yeah, and I feel like a lot of people are just kind of stuck in the way especially maybe some of these older CEOs or business people can help them see what about like, maybe I'm doing this incorrectly or there's something out there, else that can help like you have a lot of power, a lot

of power,

Matt: A lot of power. Yeah, that's, that's one thing I did when I, when I first kind of fell in love with paid advertising and little bit after that basically I yeah I mean I started an ADS agency here in Phoenix, where I was doing that with, with, for instance, one guy was a fitness instructor had six locations, and couldn't drive a lead to save his life he hired three different social media agencies who, you know just posted and created cute content never generated any leads form. So, you know, after working with me, his review was, you know, I told myself, I'll never hire another marketing agency ever again. After my experience with those. And within just two days of mastering my ads, I had, like, not only leads people signing up for a free session, but people who actually then went on to pay me money, and I just was shocked. and I was like, that was it for me right, like having gone through, basically, I would say that my training hasn't been much more than sort of training that we offer for instance like in our traffic university or like it, you know, a Facebook ads course, it wasn't that complicated. I was like dude just frickin target people in Phoenix, have a great video that talks about what you do and what and let people sign up for a free session, and that dude. The crazy part is for CEOs or for people who actually do the business, closing people in the long term, like physical fitness is, that's nothing for them, they don't even, for him it was like, I asked her I was like well how many of these do you actually close like I want to know what percentage and he was like, it's pretty rare that I don't close, like I've seen like nine out of 10 people come in for a free session end up. I was like, down so I think for most of these people, they, they live, eat and breathe their business, they know it inside and out, it's all they know that's why they're in the business they're in. And if you can bring more people who are excited to their doorstep like that's really all that they need. And then, you know, that's, that's affiliate marketing, that's what affiliate marketing is I essentially you know he was paying me a retainer fee but could have easily just went the other way, and, and I could have just, you know, become an affiliate for him, I think. I think for some people just using that creative mind or that creative power and finding, you know affiliate offers in their niche, Marissa was on here, a week or so ago, and she came in, watch the challenge, and she bought our Blueprints. And she was like, did she was literally one of the first things she did was just think to herself like what could I promote that I would know about, and she had been. I, I don't want to get this wrong, I think I think I'm remembering this right but she had essentially like like mugged or or something like assaulted, import. And so, she was passionate about self defense, and online googling. A little bit found a Self Defense Force talk to the person into allowing her to be an affiliate, the guy even bumped her commission, and started promoting a self defense course and just blew it up 10s of 1000s of dollars in sales. And so, it's just that tiny bit of creativity, and then she was like, Look, I know how to speak to these people, I noticed to women, I know how to speak to women who have been victims of self defense, are victims of assault or maybe fear that maybe not victims of it, maybe just fear that and having some sort of courses like that such a great course to know how to defend yourself strategies, things like that she really believed in it so she went whole hog. So I just think him. I love that I love that messaging and I love just, you know, not even getting into different business models which I've done like forget about getting into running ads and, you know, e commerce or whatever else he could just stick inside of about pretty basic affiliate marketing model and get really creative on what you actually promote.

Logan: Yeah. Well, what I liked about what she said is she knew the pain points, and then she could just speak to that. It's the same thing with me like if you're wanting to be an affiliate for pest control. Now the pain points of like a while there's some bugs in my pool you know or I keep getting these things my house like my wife hates spiders like know those pain points and then for me also, on the other side as a door to door salesman. I know all the pain points of being a door to door salesman like I could also, if I ever wanted to put together a program of just teaching people how to get sales online. Instead knocking doors all day like I know that you're out there all day you're getting rejected it's sunny outside, you're getting anxiety, depression, you don't know how to respond like all these things, all these payments as a door to door salesman I could say Dude, why not just stay at home, host something for an hour a day and get people flooding into you, like, that'd be another pain point just because I've been there and I know it. And so, what I, there's a lot of people who are watching this or who will watch this, that you guys in your own industries knows the pain, you guys know the pain points and you can become affiliates for things that can help you know solve those problems, because in the end that's all his marketing is and solving problems.

Matt: Totally. Tell her that that's all that marketing is, I wanted to juice on the note of this whole like getting creative thing, this is a blog by Spencer. Spencer Mechem. I don't know if you've heard of him, but he's a popular affiliate marketer. Yeah, so he has his blog posts, I show this to people quite often but it's, it's just basically on dog affiliate programs but like sometimes people want to get into certain niches to where like, you know, and I'm thinking about, you know, your idea with pest control or whatever like there's so many different ways to go about this but, like, people forget that, you know you can you can be an affiliate for a $200 smart dog collar right like a GPS tracking dog collar. This is a Clickbank course here, there's, there's Furbo, there's all, there's the fitbark right so there's I just inside of and even on his thing, I mean he, he shares. He shares different industries to surance or spirituality or like all these different all these different niches and, man, I just think if people were to dive into an industry that they're like freakishly past passionate about, and on fire about, He would make this whole journey so much easier and then if they can get into that and then realize, oh my gosh like throughout my email follow ups as I build a list in the dog training niche, I can throw them, I can throw them a deal or something for, for the smart dog collar or as I was in the as I was playing around this dog niche I signed up for today's affiliate program so chewy is an online dog. Basically dog food and treats. You can buy dog food online whenever they got a bunch of other stuff too, and you can sign up in their affiliate program, and they have like a very detailed affiliate manager, who will send out like weekly deals or new sales for the weekend or holiday sales that are running with prices and product listings and like resources you can use images, stuff like that. And you can grab those, throw them in your email autoresponder and make a couple sales on physical products too. So sometimes, like, I just think, as people are building their list, they forget or maybe they don't know that there's this whole world out there of physical products, digital products, even coaching, consulting dot like actual in person dog training programs. just crazy. I get pumped up about this because I think people would really benefit from connecting passions to affiliate marketing that's certainly just where the fire really lights.

Logan: You said a lot of cool things. So one thing that also got set up is even a passenger industry. I'm always building someone else's business like when I find someone else up. I'm getting, you know I'm getting that email for that company so that's one big reason why I loved, start building my own email list and my own businesses because then you can promote nine different things you know you're not just subject and kind of like chain and ball to one little thing where that's why it's important to, you know, do it the right way which which we teach here Legendary like get the opt in page the bridge page or whatever, and build that list because all of a sudden you're in control, and you're not just being told what to do and how to say it, you have all this freedom where you, you know, say this pest control company all of a sudden, you notice, like I'm just going with pests, right, but they don't, they start not to do the service or well or if things aren't working out, you can always just switch to a different company, or, you know, even let's say that like I completely get away from this local pest company, and I wanted to make like a tick tock on bugs and just how gross they are you can recommend all the products, you know, online, all the different products so they could do a DIY your house right. Yeah, a lot of people are doing it themself. The thing that kept me up all night for like four years before I finally got the courage to start online was just the endless possibilities that can, that because of this digital age, we all have at our fingertips. A lot of times like I was just scared to start for a long long time. Yep. And so, if you know that's what I love about Legendary in general, the community is amazing. The training is amazing. I've met like so many cool friends, just from marketing and doing what we all love and it's fun, and we all help each other which is so cool. If you're dealing with the Doggy Dog world. Yep. So that's what I've really enjoyed.

Matt: I love it, dude. I love it. So good. Yeah, I, yeah, there's so many golden nuggets. Yeah, I think, man, I don't know what else to say. Like auto words I just, I yeah, I don't know anything, I'll give you the last word. I was trying to pull something and I was just like I feel like everything, everything, said, it's yeah, it's been. 

Logan: For me it's just I think marketing is amazing. I think it can help them feel a lot of people's lives every day, like I just started this talk two months ago and obviously the biggest I got was like 25 or 20,000, which for me is crazy. Is this cool how you can get in front of people to help people out and I would say anyone who's gonna start just dismiss all the weird people that say crazy weird stuff like, and really hone in on the community and all the support that you guys can have. If you guys are maybe thinking about legendary or pursuing more education, I would say go for it like you want to keep growing and expanding and trying new things and if you're thinking about it, just start it and you'll be. It's so funny like my first video I've ever made was really garbage, but it's so fun to see the progression. And this has nothing to do with anything but like my entire life I think I've always been addicted to like leveling up, like, like you know the rank up now people that you guys have on here, things forever go leveling up in real life, right, the cool the cool thing about marketing guys is every video ever, you know, post every blog post every podcast you guys are literally leveling up you're helping more people getting more viewers, and it feels good, there's like no way that you can succeed in the long run. You know what I mean because the more action you take, the more people are going to be in front of the more people you're helping, you're gonna you're gonna succeed so that's, that's kind of my thoughts.

Matt: I love that. I, I don't know, just sometimes I get the sense that somebody like he actually said it but sometimes it just get the sense that somebody just really loves marketing that I love marketing but, and that's really funny because I referenced that goes full circle I referenced Joe Polish earlier that he runs a podcast called The I love marketing podcast. I don't know if that's still going I haven't, I haven't listened to that for four years but anyway. Cool Logan thanks for coming on man, keep it. If I can help you in any way, let me know, I'm always available. Thanks for the value brought today, that was incredible.

Logan: Thanks man. Thank you.

Matt: Yeah. Alright guys, that's a guy who loves marketing that's for damn sure. And it's, and it's killing it, he's crushing it so thanks to everybody for tuning in. We're here live 10am Eastern every freakin day. Well, not every freaking day, every Monday through Friday at 10am Eastern. It's not a seven days a week show. I mean we do need to live somewhat so if you're newer though, you can text this number on your screen and you'll actually text the letters. WUL 813-296-8553 What'll happen is you'll get a text message reminder every time we go live. So, Ryan is about to tell you a little, the guest and then we'll send you a link to join you. Just tap that link, it'll go straight over to the live, it's super easy. And yeah, if you prefer to listen to these as opposed to watch them you can find us on like Apple podcasts Spotify. A few others. The other ones are a little less well known so wherever you listen to podcasts on just go search it, if it's not there, find it on Spotify or Apple, or just find us on Facebook, it's the Legendary Marketer fan page, and we'll be back here tomorrow. Same time, same place, Take it easy.

Dave: Hey what's going on, my friends, this is Dave Sharpe. Welcome to Wake Up, Legendary on Monday morning for this conversation with this marketer, this entrepreneur who's going to be talking about how she after being an empty nester is giving back and being a value of contributing value in creating value for herself through online marketing and through legendary right learning here and as part of our community. So with that being said let's welcome to the show. Gennifer Mitchell, what is going on, Gennifer?

Gennifer: Hey, thanks for having me. I'm good.

Awesome where you call in from California, northern. Okay. Nice. Most people are usually from Southern California so it's nice to get a northern Cali person in the house.

Gennifer: Yeah, I lived in San Diego for a few years but came back.

Dave: Cool. I love it. Yeah, so you are still in real estate?

Gennifer: Yes, still in real estate still selling houses, okay 16 years doing that empty nester, as we've put in in the title here. How many, how many little birdies have now flew the nest,

I have two daughters, so they're 19 and 21. Wow, and one still in college, in San Diego, but the other is married and having a baby in August. I’m my grandma. I know. Very weird. Weird. It

took me a little while but I mean, she went to a Bible school for two years, and they just like to do things differently in Texas.

Dave: I got it, get married, have kids young, I understand. I did things differently myself and I didn't go to a Bible school in Texas. I had, I have a 21 year old Barry, I had him very early. And so, yeah. I also have a five year old and a five month old so yes it is so talk to us about, like, what has, what led you online. I mean, what was it COVID What, what, what brought you online and what I mean obviously you've got a bit of an entrepreneurial spirit. I think selling houses, is that what you would consider yourself as, a realtor? 

Gennifer: Yeah.

Dave: Okay, a realtor has to have a bit of entrepreneurial spirit in them at least a little bit because of the way that the job, work you're kind of hustling you're generating leads you're kind of in charge of your own oftentimes you're on commission only, I always, yeah. So, what, how did we get, how did we get to where we're at right now. 

Gennifer: Well, I've always wanted to do something, passively I've always, gosh, so in 2015 I moved with my daughters to San Diego. After a very difficult 17 year marriage. And so I have an adventurous spirit and I knew that I wanted to travel.  I've traveled a lot, and I knew I wanted to travel and I just wanted to figure out how, if I'm doing real estate obviously I have to be there, and I have to be with the clients and you're always tasting the deal. So, you know, it's just really difficult to go anywhere or do anything. I mean, you know, most Realtors sell till they're 85 or something you know they were eating and never stopped working. If you're not working you feel guilty because you're not working and you're not making money. So I always wanted to learn how to make money online, that I've had. I mean I've been to a few MLMs and stuff and nothing was ever really like that. Nothing that I was passionate about. And so when I moved to San Diego I flipped houses, and didn't just sell that I was flipping and doing stuff and so that was a whole nother thing, and it was amazing and fun and very high risk, and then ended up coming back because my youngest daughter wanted to come back but the online. I just always knew I mean I before I was planning I'm like okay four years, my time's up, my kids are going to be out I mean I love them to death but I could not wait for my time to my life to start again, because you lose yourself when your mom, especially a parent, you lose yourself, and I had to, after my divorce I had to recreate myself, who am I, what am I going to be what am I going to do. And I knew that I wanted to travel. And so, I mean I was selling everything I was gonna literally do figure out something online and go live in Bali and Thailand for a year. Did my Eat Pray Love tour. But then my daughter wanted to come back. So I said, I always told them yes absolutely, we'll go back and she wants to spend more time with her dad. So we came back, and then I got involved in a relationship. So I'm still here, but he's an entrepreneur. He's a broker, he has his own business, and so I'm always around that and he knows very much as well that I just want to do something online, and I tried a few things, but nothing ever really worked, and I literally was just on Tik Tok for fun, and looking at funny videos and stuff and I started seeing, you know, FBA, all the different you know Shopify, whatever, all those things and I'm thinking, okay, so it started spring that nd again okay I could do this still and I could talk him into, you know, putting his hiring someone to run his business and you know I've been planting those seeds for years. So, anyway, so yeah I literally just fell into it I had no idea what affiliate marketing was, I just knew that there's a way and I'm going to figure it out to make money online, and so I can travel and now I have no I need to go travel to see my kids because they didn't stay in the same town as me. That was my plan and they didn't do it. They're gonna be off wherever they are and I need to be able to go see them anytime I want.

Dave: Yeah. Wow, that's great so you, you fell on what made you pull the trigger on enrolling in our education versus other things that you were seeing out there on wherever you were seeing them TikTok etc? What compelled you to get involved with us here and start learning this business model, and then now, I mean, I was looking at your TikTok you got 44,000 followers on TikTok, I mean, you're, you're kind of off to the races but. But still what made you just for the people here who are just still the same business model and maybe have a little bit of a shiny object syndrome going on, what, what made you really pull the trigger on this model and focus here?

Gennifer: Well, I loved the professionalism of your videos and stuff, I mean I did research a little bit, not a whole lot of long time. I mean, probably at the end of the last of 2020 I was looking, I wish I had seen all this during 2020. I had so much time on my hands. I could have done it all then. But that's when most people were looking at what we're still looking at but I, I looked at a lot of YouTube videos, I looked at so many different business models and honestly I couldn't figure it out I didn't know. I mean I didn't try but I also know very well the risk involved in, you know, putting out a bunch of money and not having an education around it and I know the value of protein very much. I've spent 1000’s and 1000’s of dollars on coaching over the years. So, I saw your video, you know, I don't even know who the person and my upline is I have no idea. I don't even follow him. But yeah, I just saw your videos and I was like wow this is really professional and you know I mean I can see a ton of it but I just thought it was really well done, you're relatable. You know you're just kind of a normal guy, you're not all flashy with your Ferrari mansion and I don't like those kinds of people. So I like the normal people, I mean that's what people relate to and I know that and so yeah so I just knew that it was a step by step, but honestly still I was still timid, thinking, you know, I mean obviously it's a low entry point. And I thought, you know I had nothing to lose and I was sitting by myself in my house. I lived alone at the time. Now I'm engaged and I moved in together, but I didn't even tell him I didn't tell him that I was doing it at all until I got my first high ticket. Yeah, I was so nervous I'm like okay we're moving in, I have to do these lives now and I'm so nervous.

Dave: Totally well I can only imagine that you've got this big secret. Like, it's not a bad secret if you're nervous to kind of just reveal what it looks like behind the scenes and everything.

Gennifer: He had no idea. And I was like I have to tell you something and he's probably like, Oh my gosh. And I'm like, Well, I kind of have this business and he was like, Are you kidding me? This is so amazing!  I mean he, he's so supportive, like I said he's an entrepreneur. He has like five businesses, he has a nonprofit. He's very supportive and he knows very much. He is a very schedule regimented structured person and I am the dreamer but, he's a dreamer too but I'm like let's go do this thing, you know, let's see, I want to travel I want to get an RV and go travel into the US now. So anyway, he was very supportive, he still is.

Dave: Sounds like my wife and I, I mean we've literally got tattoos mine says hold on her says let go because I help her. Let go. She helps me hold on, cue the but sound, I mean it sounds very similar to my wife and I just opposite you know when I'm the kind of the dreamer the bit unorganized but more organized but just kind of free spirit where she's kind of the more you know structure boundary, plan, plan, plan.

Gennifer: Yeah. Well, I think for sure because, otherwise I'd be, oh my god, if I right exactly if I had to have me if I would if I was in a relationship with me oh my gosh, I would be in a totally different place in life and I don't think it would be better, I think it would be worse, because we would probably spend ourselves into oblivion, we would, we would just, you know. 

Dave: Yeah, so. Okay, so you've, you've come in you went through the challenge, initially, you were digging that that made sense to you, as you saw the pieces being put together and you also, I hope and I, I'm assuming, saw kind of the bigger picture here versus MLM or. And I'm not putting in a lot of down because I got started in MLM as well, but MLM typically the business model if you're I do the business side of MLM, it's really your only kind of choice is to get in and then resell their products. Now, obviously, people can be an affiliate for Legendary, but and many do, that's that's fine, but these are transferable skills, and this is a huge large industry that once you understand these skills and understand how the internet works, and understand how to pick a niche, and then how you can sell lots of different offers specifically information offers but I even see people who have sold information products like courses coaching events and done affiliate marketing, then get into selling planners or selling various other physical things, but what did you, what was your biggest aha moment of course that's, I don't want to lead you with that. That was your aha moment below was your aha moment as you're going through the challenge and you were seeing this business model. I was laying it out and trying to spoon feed it but also give the bigger picture. What were your aha moments, what were your big takeaways?

Jenifer: Well definitely the bigger picture, because I mean as an entrepreneur, I know very much, you know, you have to be up here, looking at how can I plug this in, but I could see all the different avenues that I could take with it, and I mean I didn't know. Honestly, I didn't even know about digital marketing before I was thinking about products and I'm like, you know mugs or something, I mean the stuff that I buy mugs and T shirts and sweatshirts and I was thinking all of that. And once I started to see the digital products, and the ability to educate people, and I mean just in, in my TikToks I mean literally, I mean that was a big learning curve for me. I had never posted a TikTok before January, 20, my first one. And, but I started seeing so many people that are out there hurting and need help and you know so many people need this direction, they have nothing and I loved how the, I mean, yes, I could see the big picture, but everybody doesn't see big picture, and I loved how the training was step by step, and a beginner, entry level, and then the ability to, of course progress and I did invest in the blueprints, so that I mean, just the steps and for someone to be able to take it as far as they want. So I loved that, you know I could help people because I'm at this stage of my life. Realize that true joy comes from helping other people, and a famous Zig Ziglar quote that I love is “if you help enough people get what they want, you'll naturally get what you want.” And so, my heart has honestly always been, since my divorce, I've been divorced seven years to help women, I mean, getting out of a long term marriage where I've worked, I sold real estate the whole time but pretty much part time, I was mostly with my kids. You know I didn't have to work, per se. i It's hard when you start over after 40 Something you know, and so I have a heart for women in particular, to help them realize that there's other things out there, and I've known for years that trading time for money is just a total scam. So I want to help other people, not just women I'm talking about as marketing mamas and start more, I mean obviously Mama's because I'm a mama but I didn't want to put my name on there to have my name and I am still having a hard time combining because like my facebook is about my real estate so when to figure that out. But anyway, the big aha, is how many people you can reach, I mean I've talked to people in Pakistan and Africa, and Georgia and Florida, you know, I mean, it's amazing. 

Dave: We got people from probably 30, 20 to 30 Different countries on our decade in a day which is training blueprints, the other day on Friday we literally, I mean, conservative in terms of how many different countries I mean if you include states, we had, we had probably, I mean people from from at least a quarter of the states across the country and then 20 Plus to 30 countries around the world. It was just incredible. I wanted to touch on something before we glossed over it, which is finding who you want to serve in finding who your target market is. This is exactly. Now, if you guys, if you own the blueprints, you go into the blueprint you go into the fishing formula, go through that process. And the first section is of course, who's your target audience, the species, right, and that is so important. That's our whole business blueprint philosophy is, we're going to give you some various things to do to sharpen your skills while you take a bit of time to get clear on your niche. And if you guys are going through the blueprint, then you know that if you've gone through the blueprint, then, then you know that if you haven't, you guys are on the fence. This is what we're going to do, we are not going to just say, Oh, go to school, promote this or just tell you what to do, we're going to give you various different things, different products in different niches to help you to sharpen your skills and get used to your tools and all that kind of stuff. Wow, Will you take up to 90 days to pick your niche and the niches of is,  it's not a very humanizing way to describe it, but it's really who is your target person whom is the person that you want to serve, you say women, and you talked about a divorce, and you talked about reinventing yourself after 40 And what I wanted to say is, it's so powerful because for women of many who are moms who, that becomes a such a big part of your identity. And, and, and, and then once they leave or even while they're still there. Oh yeah, I can tell you that my our little ones are five. My oldest is out of the house but my little ones are five and five months, and my wife and I, but I'll just talk about my wife for a second what I've seen her go through absolutely wanting her own thing absolutely needing her own identity, not just friends and social circle, but actually being productive and wanting to be a value and wanting to make money or contribute to your business. And guys, it is that such a big, honestly, for those of you who are listening to this who are 40 and above, stop being jealous of young people because it's the boomers who have the money to spend. Anyways, yeah. So, you have such an advantage and of course I'm speaking to everybody, I'm so thrilled that you figured this out, but there's so many people who come in and who put so much emphasis on the glass being half empty that LM, I'm older or I'm not technically savvy or whatever, and it's like you have such an advantage if you can just see it, and you can speak to people who are in that age range, about the things that they're experiencing in their life right now. You have solutions to it. Gennifer congrats for like seeing that and now taking action and now you've turned around from a simply scroller. Curious about a business to now have a TikTok channel 44,000 followers you're making money you're I mean, how this is, this is really incredible good for you.

Gennifer: Thank you, thank you yeah it's pretty exciting because I felt from the beginning of my marriage ending that well obviously before that I was like okay this isn't what I was supposed to be, this should be more to this and I needed more. And that started about 38 and. But from the beginning, women came out of Woodworks to, for me, and I felt that that was a God thing God was using me to then help other women and I knew in some way that I would be helping women and other people because, I mean, it's a pretty, you know, Everybody talks about men having a midlife crisis but women do too. And women do it big time, and it's about our self worth. It's about who we are and our self worth and all of that so, you know, and so many people unfortunately you know, are divorced and just figuring it out again and so know that that was my niece really and and you know I mean I haven't, I do gear it a little bit towards women, but in this, that I've had a few guys like, I'm not a mama can I come in, I'm like, of

course you know. 

Dave: You know that's really interesting that a lot of people went by picking a target audience, and kind of even narrowing down, not just their edge right there top, you're talking about making money online, you're talking about starting a business and making money online, and then you've kind of narrowed it down to your specific audience and target customer being women, and in women who have kind of crossed over the 40 age and they're kind of trying to figure out what's next, but it's so funny because the more you target down like for example, I haven't. An example of an ad in the Facebook funnel in the blueprint of a ad that a girl ran that was calling out nurses, the men talked about hey if you're a nurse and you're working all these hours and you're probably stressed out and you probably went into it because you thought it was gonna be this and now it's not what you expect what you really love to help people and it's not that you want to just abandon that but you want to do something that maybe can have more of an impact but also pay you what you're worth. So, even though she called out nurses in the ad, everybody in the ad blew up or down to the comments like, I'm not a nurse, but I feel that way. Yeah, yeah. And the interesting thing is that if you call out a specific, specific segment of like an audience. Yeah. Anybody who's having that human experience is going to be like, not, you know, a nurse but or I'm not a mom all but I'm a PA and the same exact way, that's just it's it's it's counterintuitive because we think that oh if I niche down and get more specific, I'm going to be the lead people out and leaving opportunity on the table, but that's not the case. Yeah, you just found your tribe. Yeah, and people want to be a part of your tribe. Yeah, they are exactly the, the, whatever they think that the you're calling out, they want to be a part of it it's really fascinating you're really taking a lot of, you're really, you're really being decisive in your in your decisions about what to do, who to target, you're hopping on TikTok pulling the trigger creating content, how to overcome your, sort of, That that indecisive miss that insecurity that overthinking that perfectionism, whatever your kind of big, you know, whatever flaws weaknesses, whatever newbie complexes whatever we want to call them, how, what are what are yours? And how are you overcoming them to be so decisive and take so much action?

Gennifer: Well, the beauty of being in your 40s which I'm at the tail end now,

is that you stop caring what people think. It's amazing, it's the best decade of my life so far. So I would say I mean, the technology I've really, I mean, I literally could I couldn't figure out how to do TikTok, you know, and I thought, Okay, I'm old, but it's hilarious to watch I mean there's, I'm a GenXer, and GenXers apparently I found now on TikTok with others, we don't care about anybody. Which is great, and it's not that we don't care. Obviously I care about people, but I don't care what people think anymore. And, I mean, they're not paying my bills, I'm not worried about those people if there's somebody who doesn't like me. That's fine. You don't have to like me. I don't I'm not trying to please everybody, and I'm not trying to please hardly anybody anymore, but now I'm like this is my life, I get to do what I want to do and I'm here to empower other women and other anyone, all, all men and women, but I'm here to empower other people to find themselves, and to just say you know what, screw what you've been taught, throw it all out the window, you need to do what makes you happy today because working a nine to five, even though I've been an entrepreneur and I've sold real estate, it's still the grind, I mean I still, I mean I've, I've battled depression and anxiety a lot. In fact, even a month ago I was like, I don't know if I could do this anymore. But, you know you do things and you get back and it's fine so I have that relatability as well with so many mental health is a big deal for me and supporting that. My oldest daughter after my divorce, or before I even got divorced. She struggles as well as a result of people that were in our life, and I mean I had to institutionalize my daughter, you know, so I am a big advocate of empowering strong girls strong women, and helping them realize their power, I mean, women and men can do anything and I don't think women are equal or, you know, I know where I want to be and I'm at the point where I'm happy to allow men to do certain things I don't need to be everything, but I know that I can build up other women and other girls and younger women, and empower them to just be themselves, but the technology. So I'm not afraid to ask for help. So I know very very well that I need coaching and training. And the key is to being a sponge and being willing to learn and always in learning mode because, I mean, you have to, or if you're if you're not learning, you're dead, you know, to be learning and always reading and self start but you know, honestly, none of that started for me until 2014 I wasn't in that space at all. I was very, in a very difficult relationship and I was very submissive and not shy. I was always, you know, outgoing, but I didn't have a voice, and now I do and so it's kind of loud.

Dave: No, no, well great, great, and how does that feel now that you feel like your voice has you haven't had a voice and now you have just for those who can relate to that. Can you tell us what it looks like and feels like on the other side of that I mean I know you just went through a little bit but that specific piece what does it look like and feel like now on the other side of actually finding your voice and realize that you have one and that it can make an impact can can you just talk, say more about that just for a moment. 

Gennifer: Yeah, I mean I, really. It took a while to overcome, but once I started seeing, you know, it was almost like I was sheltered but I wasn't at all I mean, not at all but in myself I was I lost myself. I didn't have a voice like I said and I once I realized that there were there was another way of thinking, which then what I was thinking is, it's not about getting the biggest and best house and cars and all of that and climbing the ladder of the corporate ladder, it's really about giving back to people, you're going to find true value there, and also helping other people. You know that's where my voice came in, if there's another way of thinking, you know, living beneath your means and having a richer life without being you know I look rich and have all the things it's really about living a quality life with less and giving back more. And, but my voice, the voice part was really impactful when you know obviously when I moved away and be able, It's just brain it's like you just feel, I suppose, I felt like a dog lead out in the field for the first time that sounds terrible, but, you know, I get to run free and I can be whoever I want. I mean, people were, I mean I've lived in Northern California for more than. Gosh 35 more years, but at the time when I moved I had lived here for over 30 years and people were like, Oh, you're so brave and you're moving your whole life and I'm like, I know and I started to think there was something wrong, like, should I not be doing this, you know, but it was so afraid, I mean I went to San Diego and learned how to sail and you know I was flipping houses on my own I was running the show and writing the checks for all the contractors. I mean it just allowed me to be this whole other person that I didn't even know existed. To be honest, it was because I was suppressed, and depressed, and, you know, just, you know, and so I had this drive to show my daughters that that wasn't one of marriage was, and that that's not how life has to be and I had to be strong for them. I mean, they were in high school and I was like, you guys, it's not about being, You know everybody says I want to be a strong woman. Well I, you know, because of my faith, it's more about being a woman of strength. You can be strong, you don't have to be everything. Yes, you can have a person in your life to build you up and you need that that's what we're called to have as a partnership. But yeah, I mean my drive was really my daughter's and it was freeing and it was so important for them to see. They saw me vulnerable and broken, and you know I was very open, and we all kind of healed for three years, whether. Yeah,

Dave: I mean, just so much to unpack there. But really, the, the, I think that, for, for me, You know I think a lot of people there Why is sort of what you said and I heard you kind of having two Y's there with the first one was you really put the mask on yourself in the airplane before you start were able to really be what everything you want it to be for your daughters, Right, I think, I think finding the motivation in in front and taking the risk to find your voice and to kind of step out on faith, take those risks to do entrepreneurship and do stuff is, is an act. It's, it's, and also be able to be whoever we want, right, is, which I thought was really powerful when you said that because I want to be whatever I want, and maybe some days I feel a little bit silly, and some days I feel a little bit more serious, and some days I feel a little bit sad. And what I found is, is that when I'm, when I'm in flow and creating content and marketing that there's space for me to do all those things and quite frankly, the more that I allow those things to kind of come up to the surface in my personality and my emotion, the more effective I am because those, that is the full range of human experience. Everybody, nobody's like a robot. We're not robots. That's what makes us human. And so step in like into that authentic self more and just kind of like clean all the ropes and chains and tie downs and all that, like you said the suppression, the depression, and in stepping into our real authentic self, our purpose, it just not giving a damn not living our lives for everybody else anymore, and to saying hey, this is what I want to do, and this is I'm going to stop what people think and I'm just going to focus on delivering value in helping people and being whoever I want to be today. I just think that that's kind of a cool way to look at it because it kind of, it makes it more of like it puts me into that childlike phase, that I really, I love being and I think we all have an inner child right that likes to dress up and pretend it on the internet, be whoever we like today I'm going to be this guy and tomorrow, I mean, it's that full range of human experience and emotion. And then as we do that, it's, if you have kids that you want to set up an example for if you want to build a business and create generational wealth. You kill those two birds with one stone because the best thing that you can ever give to your children is to have them watching you, living full out amazing authentic experience and that will be so much more valuable than money that you can pass on, that's great to hook them up with some some some generational wealth if you can, I'm all for that. But the best thing that we can ever give to our children or those people who, in our lives who we care about his, his two, because if you think about it, Gennifer like what I want for the people that I love more than anything, is for them to be as much of themselves as they can be and not live their life for anybody else but just themselves in so what more of a powerful gift that I give to my loved ones my kids is to have them see me doing that that is really, really powerful Gennifer.

Gennifer: Thank you. Yeah, no it's a big deal and I mean, like, my daughter, my oldest who's in Texas now and went to Bible school. I mean that was always an asset both of them were going to go to when their dad went to that Bible school. And, you know, but she needed to. She has her own tribe now, and it's hard for me to let go because I was a helicopter mom and I'm all about my kids you know I was like I'm going to move and be near you and then I'm like, Hold on I don't want to move Texas, but she has found her people and I and even now she's having a baby and she's like, totally different and my parents are both passed but I remember my mom was there when I had my girls, and she, you know, I knew everything, of course. And so now I'm in that position and I'm like, you know, she's like, Mom, I know you don't like this or whatever I'm like, Honey, this is your kid, this is your life this is your marriage you could do it the way you want. That's the beauty. I mean I can't wait. I can't wait to meet her it's boy and I can't wait to meet him, but because I didn't have boys at all but she has her own way of doing everything and like I only want wood toys and I'm like okay, he's gonna be colorblind but anyway, but yeah, I'm like, this is your life, you get to do this, you're an adult, you get to live yours. 

Dave: You're set, you're giving your kids just a great gift without and also by having your own life and having your own path and your own purpose and not needing to know. It's like, I see a lot of parents may be in one as well but I see a lot of parents, and this is I'm not saying this coming from a judgmental place because I really do believe we're all just doing the best that we can but we say oh I want my own identity I want, I love my kids I want to be a phenomenal parent but I just need my own identity I need to I know I need to do something for myself and all this, I want to do so much, but they just can't detach, they can't let go because I think parenthood, in, in those roles that we have in our sort of domestic life, our home life they give us a lot of control, right, they give us a lot of control even though we may we may not even want that much control but it's something that we can control and then we want these other things we want adventure we want travel we want something more of our own something that's outside of home, but that doesn't offer that same level of control, you know, That is risk, that is, you got to be uncomfortable all over again. And you know what, it's not a baby that you take care of and you have to take care of it or else it dies, right, right, right, you can start it and then if it dies well oh it's just a dream that died or it was just, you know, we tell ourselves these stories that, well that's not really what's important is long, right, and it's just kind of this cycle that we get into and we can never really let go of those, those controls of that of that certainty. Uncertainty is scary over here although we want it to go badly. And that's why I commend you so much because it's not the money that you make in the audience that you're building all that, it's the real, it's that you've taken these risks into uncertainty, to, to let go of something, not totally, but that was so important that is so important to motherhood and into being a great mom to your kids, but now you. It's almost like a snake who sheds its skin. You know it's not that you're not a snake anymore, it's not that you're not a mom anymore. You're starting a new chapter and that comes with uncertainty but you're walking through it briefly, and I really, really respect that and commend you for that.

Gennifer: Thank you. Thank you. Yeah, it's pretty cool. It's cool with this at this stage when they're older, you know, and then now I get, I mean I'm starting something totally new, getting remarried and in my business. This business but we're always, you know, a lot of, There's a lot of people that would have moved to Texas that would have followed the kids that would have not been able to let go of that state, that illusion of control and would have said well I want to be closer to the kids or whatever, and there's nothing wrong with that. But my point here is that starting a business, guys and gals, comes with uncertainty while taking risks. And the more that you can detach from meeting certainty and needing control at all aspects of your life is going to be, make it easier for you to transition into that uncertainty, and to continue pushing forward, and then eventually to embrace the uncertainty and get excited about it and get excited about the fact that you don't know what's going to happen from day to day, it's a sense of adventure in your business, it's a sense of adventure this wakeup show it's incredible. I don't even know who I'm going to talk to. 

Dave: Every morning I get to start my day talking to somebody new, in our community. It's really cool. One last question and then I've got a call coming up. I got to transition and bring this airplane in for a landing but if somebody was, was, was asking themselves do I want to get involved in Legendary do I want to be a part of this community, is this the real deal.

What would you say to them? 

Gennifer: The bonus that I always say, I've had so much help from the community. I know people say that a lot because it's 100% True, the community is so helpful I've reached out to so many people that are big, big wigs and I'm like this little fish, and they're so willing to help. And so, you know, just, everybody's so encouraging and willing and everybody wants to succeed, nobody, not nobody but you can't have a scarcity mindset of this business if you do, you're never gonna make it because there's plenty of business for everybody there's a million people out there. More than a million, of course, billions of people out there, and there's more business for everybody and just to have an abundance mindset, and knowing that this community and I've seen a few trolls out there saying, oh, you know, it doesn't work it's a scam and nobody helped me and they just threw me out there and that's 100% not true. They didn't complete anything because there's so much help and people are so willing to help and I mean even if they're not, you know, didn't go through your link or whatever, it doesn't matter. you help people and that's how you get ahead and that's how you adjust to life is so the community to me was a huge bonus, the training, you know is continually you can level up over and over and over when you're at the stage that you need to be where you've kind of gotten through the first part, then you can level up and go to another stage and you can get more training and more and it's all professional, and you're a real person. It's not just selling you some training, and then you go away and they never hear from you I mean you're active and I love that you're active in the community, and always sharing other people's knowledge because everybody with their own history, brings their experience right and you know like I've seen the email stuff somebody, I think it was Elisa recently that was sharing about the email and all the email marketing and different, just different experiences and you just continually grow so that's why it's so beneficial because it's a living breathing object you know everything is moving and improving every single day.

Dave: That's a really great way to explain it, it's, and I think that's so true for good, a good training and educational experience is dynamic. It's not just some. And this is good for us to also be thinking about course creation and coaching, if that's a business model that any of you guys want to transition in and start it. Yeah. You know, creating a course is not about, you know just filming some videos and then they're good for the next 10 years I mean, the best part of the educational experience. Nowadays, online. Is this like lives and webinars and like stuff, conversations and take me behind the scenes and show me how you did that and it's just, yeah, it's, it's so different and I think that makes it less intimidating for us to create a course or to provide a training or even provide value for people because value is not just something that you just create one time and then it doesn't have to be perfect. It doesn't have to be perfectly created one time. And then, and then it's, it's this love that description that really, so I'm gonna stop ranting, because you said it so perfectly, but I just was kind of like wow that was really well but Gennifer, really, Seriously, this has been fantastic and I'm really super happy and proud of you and impressed and just keep up the great work, and please come back. Please say yes, and update us in maybe three or four months down the road, and we'd love it.

Gennifer: Thank you. 

Dave: All right, Gennifer. It's been our pleasure. All right, we'll talk to you later. Keep up the great work, we'll talk to you soon. Okay guys, go follow her. That is a really strong woman of strength. We don't always have to be a strong man, or a strong woman, a woman or a man of strength and that strength can come from lots of different places as she said faith right family, community, that's what I think this is about, I don't have to be strong. I don't have to be somebody who does it all by myself. And I think that's one of the cool things. Obviously, that's why people's faith is so important to them. Also though. This community is that for so many books it is for me, it is for me as well. Right, because I'm not this, you know, you know, I'm always strong guru, I'm not the Incredible Hulk, right, even though sometimes I used to think that I was a legend in my own mind if you know what I mean. But now I realize I'm human, right, I'm fallible, I'm vulnerable, and I get strained from you guys, I get strength from this community. I get strength from my faith as well. Right, my spirituality, I get strength from my wife. So guys, I just wanted to leave you with that thought as you please go follow, Gennifer, she's on tick tock at marketing Mama's to realize, just that you don't have to do this alone. You can also text. This number WUL to the number on your screen 813-296-8553 And we'll send you a little text message when we go live in the morning, just so you can have a reminder, I'll see you back here tomorrow. Another episode. Be well be great. Have a great week, and of course, Be Legendary. Peace.

Dave: What's going on my friend this is Dave Sharpe Welcome to Wake Up Legendary. I love this topic that we're going to be talking about with Joshua Dean today. He's our guest, and I'm excited to hear from him and learn from him and talk with him. As you can see the title says how comparison can basically just kill your dreams. It's such a thing. It's such a terminal illness for businesses all over the world, particularly solopreneurs and like online marketers because we look at everybody and then we think we're not good enough, etc, etc. And it's such a powerful conversation I think it's gonna be so relevant for all of you guys out there. Plus, who knows what else we'll learn. So with that being said, Let's welcome to the show Joshua Dean What's up, brother.

Joshua: Hey Dave Good morning man happy to be here.

Dave: Hey, all the way from Denver, right?

Joshua: So, born, bred and buttered in Denver, Colorado, living in Northern California now.

Okay, okay, but I see you, I saw you reppin, the Broncos so diehard diehard yeah. 

Dave: Nice, dude, nice. Good work. I know you work in the healthcare industry, did that take you out to California or did something else where you were chasing somebody? How'd you end up in Cali?

Joshua: Yes, a little bit of both actually grew up like I said, Colorado, first like 29 years of my life and then work took me and my wife to a Wyoming, where we got into the healthcare industry, and then actually followed her job out here to California, and I kind of, honestly got lucky and in landed in a position here in California after we moved.

Dave: Nice, nice. Are you full time still in the healthcare industry and doing this sort of as a side business?

Joshua: Exactly, yep yes I put in, you know about 50, 55 hours a week I mean COVID And everything that happened last year, didn't do anything to cut hours but yeah so still, it's still doing that and, you know, trying to get my, my business up off the ground. In my spare time.

So tell us I mean having a good gig obviously you and your wife I mean in the healthcare industry, you're probably not, you know, starving right i mean I'm not saying it's, it's everything you want it to be but it's, it's, it, you know there's potential there there why also do you want in online business, either to transition to that full time or as, as having it on the side, talk to us a little bit about why why an online business, what what is appealing to that. 

Dave: Is it money like what's your motivation? 

Joshua: Yeah, so it's not so much the money, and this is really a great question and honestly, I'm kind of passionate about this one. For me it's really free, and it's time and freedom. When I was younger, I think I spent a lot of time and energy fixating and focusing on, you know, upping the bank account right which it's not really a bad thing to do, but I kind of started to think, when I got older and I lost. I lost my father, I started to think back about all the time that I spent trying to chase that number in a bank account. Instead of could have spent, you know, doing things that I enjoy with people that I love. And when my mom got sick. It kind of was there was a switch, right. And I you know I just kind of, I just kind of realized that I don't I don't want to spend my life, you know, doing 5055 hours a week to spend a little bit of time, you know, earn a little bit of money actually doing the things that I that I enjoy with people that I love right so, like, hundreds and 1,000’s of other people. You know I kind of got online and looked for ways to kind of help make close to right the, the amount of money that I was making. But with nowhere near the time commitment right so my big thing right now is just kind of freedom.

Dave: Yeah, well, I mean, super. You got a big why right there, you know, and when, when that pain hits close to home, it's like a wake up call, and although I'm thankful to still have both of my parents alive I can only imagine how much of a motivator that is to look back at your life and, and ask, How can I do things, to where I can. Or how could I have got more time or how can I make sure that I have more time with the people that I love here so if something, well it's destined nobody gets out of this thing alive right. When, when, when it is all said and done, I can really say, Man I soaked up every minute, you know what I mean like I did everything that I could, because at the end, bro. I mean, you and I both know this man I mean any, any, any sane person would have to admit, and I think, not saying but common sense is that, like, Dude, I've imagined myself on my deathbed before, and, and nothing about that visual is me saying, I got like all this money and because of that I'm totally satisfied with the way that I live my life, it's totally gonna be. Am I on good terms with my people, like, are my kids on my side, is my wife there, did I spend adequate time with them, like that is the deal, man, I really feel that, well I think everybody can relate to that, you know?

Joshua: Yeah I mean I heard a quote, so powerful. It's so close to home just yesterday morning. And it was you know I was listening to a podcast. The guy said the one thing you'd never see behind her first driving down the street is a U haul truck. For real, man, you know, it just, it got me it got me thinking man, you know you can't take it with you. The only thing that you can take with you is those experiences and the time spent so that's what I want to, that's where I want to try and focus the rest of my life.

Dave: Yeah, well to be it's a it's a big and important goal and I know you'll I know you're gonna achieve it because you are so clear about it and I really think that's what the difference between people who achieve stuff and people who don't is is are you super clear about what you want. And are you super clear about what you need to go about, you know, go about it to be able to get it so you're using online marketing as a vehicle, what led you to Legendary?

Joshua: You know, I think this is a perfect example of social proof, right, so one day I finally bit the bullet right I've been putting it off putting it off, I finally bit the bullet and just downloaded Tic Toc, right, like so many other people in the pandemic, and I just kind of started started scrolling through right and I hit the financial side of tic toc and I saw tons and tons of people speaking and talking pretty passionately about affiliate marketing. And, you know, I got to the point where I was seeing so many people talk about it, that, you know, because first off you know I started looking at you know drop shipping and E commerce and I put down the you know the scary road of MLM there for a quick little minute didn't didn't dive in or anything but started doing research and then when I came across affiliate marketing, how many people were being successful in really, in what I would say a relatively short amount of time, we're being able to achieve the goal that I was, my like my main goal right and have more time freedom, that's that's really what really what looks right. So, like I said just scrolling through tick tock and coming across. Some of the people that I think have been doing it on this app and it before this app really well. That's really cool.

Dave: So that's that's so funny dude I mean, like, I actually think if it wasn't for this silly little app that many of us just wouldn't know each other, you know what I mean, like, cause YouTube's not as addicting, you go on you watch a couple of I'm not saying YouTube doesn't work really well as a marketing like technique and strategy because it does but TikTok really opened up a whole new can of worms and opportunity for marketers and now you're turning around and using it right. So talk us through the first couple of the first sort of phase of your business and what it was like and how this comparison itis piece came up for you?

Joshua: Yeah so, I think, honestly, where, you know, as I try to stay away from conventions because it's so easy so I think I was I was putting a lot of undue pressure on myself because of my why I thought that you know because other people were doing it that I could be, you know, super hyper successful overnight. Right. And so when you know my own business or my tick tock videos, or my you know traction wasn't seeing the same kind of success that I was seeing other people getting doing seemingly, you know, the same kind of content kind of pushing out the same kind of message. It really, it really kind of struck home and it can be discouraging. Dave: Right, yeah, you know, you do you put out a piece of content, and it gets 100 views or something like that, not, not any real traction and then you're scrolling through the app and you see somebody else do something similar, you know, and it's got hundreds of 1000s of views, you kind of start to compare and you think well, you know, what are they doing, how are they built for this, and it just, to me, it can really be a slippery. Slippery slope. And really what brought me back home or you know, TrueNorth if you want to call it that was just kind of remembering. Everybody's got their own journey. You can't. You can't compare the steps that somebody else is taking and apply them to your life, everybody's got a different set of circumstances everybody's gonna see success and in different ways. So, yeah, yeah it's it's as I said and I think I said this yesterday I've been saying it a lot lately. I mean, I said at the beginning of the show I'm just restating comparison. It is truly a terminal illness if there ever was one for businesses, because, particularly new entrepreneurs. Notice I didn't say newbies there guys, I don't like that word, and I think how we label and describe ourselves is really damn important and powerful. So do entrepreneurs do marketers not newbies, not so I'm struggling, I really just please guys please, all of you who are listening, be very mindful of how you describe yourself, because we create self fulfilling prophecies and in the name in the spirit of this whole collect thing almost got into like a whole like church or in the name of the spirit of the holy phenomena. but in the spirit of comparisonitis  right, it's kind of all in the same boat, right, like when we, the wave, it all kind of is the same. It's all in the same bucket. Describing ourselves as struggling or, and that's really just limiting beliefs popping up. Self Sabotage, it's, you know, I just got off of a training where I was kicking off a decade and a day for our blueprint students and I said that all your self sabotaging like limiting beliefs are all going to come up at the beginning of your business. At the beginning of you launching this business, all your shit, man, all your garbage, dirty, like everything, all those self sabotaging things are going to come to the surface, and instead guys of just repeating the same thing over and over again expecting a different result letting that soundtrack be the be the soundtrack for this new chapter this new movie. It's like we got to gain some awareness that oh there's that song again. And I need to sing a different tune. So Joshua, What were some of your old soundtracks, some of the things that played inside of your head that you said yourself, and what are some of the new soundtracks that you're trying to play now?

Joshua: Yeah, it's crazy that you mentioned that because that self sabotage in the beginning, whose limiting beliefs. I will be completely candid and honest here, the moment or the very few moments immediately after investing in and purchasing blueprints. I'm not too proud to admit I had a bit of a panic attack in my immediate thought was, or my immediate I guess mind frame was going back to limiting beliefs and self sabotage right I immediately wanted to know, okay, how can I get a refund, how can I get my money back for this right and in staying up in bed that entire day, and it actually took my wife to kind of push me away from those those bold thoughts and with that bull sound soundtrack that it really kind of like focus on my why and really dive into it right so the one of the things that in the in the seven days that really spoke to me was, or I'm sorry the 15 days, that really spoke to me was the dynamics right and that mental mind shift that you have to go through, you know to be successful and really just get out of your own way. And I think that's the new soundtrack right for me now as compared to. Okay. Did I just make a mistake, and how can I fix it. And that's the old mindset, the new mindset is okay. I just, I jumped into this opportunity, how do I make the best of it?

Dave: Yeah. And what Josh was talking about there, everybody. What he's talking about is, is, is this concept of and this is the visual that I sort of use now to explain this mechanics versus dynamics the mechanics are really the, you know, basically the tools that you use the thing, it's kind of like the mechanics for a carpenter would be, hey, Joshua what's, what kind of sauce, do you use what brand of hammer do you use do you use RYOBI or dwell, Right. But, if that's what everybody sees right you see the carpet or you see the truck that the carpenters driving, you see the tools that he has on the back of his truck and you might think, oh, that's what makes him successful. So, another guy could go out and purchase that same exact truck and those same exact tools and be an utter flop, because he played himself and thought, oh well I have the same exact tools and the same exact truck. Why, why aren't I successful, right. And what, what that second Carpenter, doesn't see is that big part of the, the iceberg that's underwater, which is the dynamics, and that's his ability that that first carpenters ability to read blueprints, it's all the ups and downs that he's went through that's developed his mindset is his it's his discipline that he has, it's it's habits that he has. It's all of the perseverance, the grit, it's his ability to be able to market himself and sell jobs right, it's all those other pieces that we don't see, right, that are sort of beneath water but are really the large part of the avalanche. And so, you know, what are some of your big dynamics man I mean, what have been the big deterrents like the big big levers inside of your business that you know like, this is what I need to do is consistency. Is it attitude, you know, Is it that it isn't that self taught, like what do you think your big dynamics are, that have, you know that move the needle for you specifically?

Joshua: Yeah definitely, you know, you have to cut out the negative self talk right any, you have to be your own biggest fan, right, because you can. It's such a powerful, powerful thing your own judgement of yourself and like I say with comparison, your own judgement of yourself I think is so much more powerful than anybody's outside judgment of what you're doing so that Bill flipping just attitude and being your own, you know, biggest fan just to keep pushing forward. Being consistent right, doing the things that you always want to do that you know are going to benefit you in the long run, right you just you just have to keep that attitude of positivity, right.

Dave: Yeah, no I, it's so true man. We are, what we think of ourselves, is the most important person's opinion of us, and that's one of the reasons why I say that self esteem is the bedrock of success, because without self esteem. You know I'm not going to have the confidence to shoot and then post. Right. Right. Right. I might I might I might keep that bad boy on draft you know what I mean, like, oh man I gotta do a whole file a draft, maybe. I'm listening. The other thing man I used to do this all the time, bro. Honestly, this was back before I was, for whatever reason, I don't know, but for whatever reason, when I started I used to ask my wife to stand there and hold the camera woman. I didn't make her but I said, Honey, would you hold the camera and filming, and I don't know why just didn't get a stand or something but I, you know, it'd be our she'd be staying there, because I'd go, hey guys how's it going, this is David. Oh crap, Let me start over, and then maybe is right because, because she'd be like hating me she hated me. Right, because she didn't cheer, see what I saw of course but also I I'm a miserable son of a bitch doing this because my self esteem, I think I'm I you know I think I'm so I'm such a big deal. I'm so self absorbed and I was so insecure that I thought that people were going to pick apart my speech as if it was like a presidential address or something. I mean I'm posting a frickin video that at the beginning probably wouldn't get any views anyways, right, and I'm sitting here meticulously trying to get it to be perfect or whatever and it's like as I've built my self esteem, first of all, the words just come out smoother. And the second piece that's happened Joshua is, if I stumble or fumble. I just, I'd like that's just who I am, that's just who I am authentically in this moment I'm just this myself, I just had a bubble or a stumble or farted or did whatever I did, and sorry that's just me and what I found is, The more that I've embraced my own authentic self and built my self esteem. Also, the more people have embraced and enjoyed my content. So, what comes up for you as I say that?

Joshua: Yes, that's that goes all the way back to that comparisonitis right trying to try to, you know, it's really, it's really easy to compare yourself to others and then start to kind of, you know mold into, or do you know shape shift out of what you are being authentic and unique to yourself to try and match what you, what you see or what you're comparing as as success and I think that it's just, it's super important to just kind of, you know, follow your TrueNorth state stay true to you because I think, if anything, if I've learned anything about just this whole online businesses, regardless of how unique you think your idea or, you know, a piece of content might be, chances are on the internet, somebody has already done it right. So, the only thing that you have that they can really unique and authentic to yourself is yourself. Right, so that's why you gotta kind of put up the blinders when it comes to comparison. And my wife says it all the time just Do you boo boo.

Dave: Boo boo. We should have said Booboo Dean this morning that might be the new TikTok handle. 5280affiliate is your TikTok handle?

Joshua: Yes sir.

Dave: What's the 5280 just curious?

Joshua: Mile High City 5280 feet tall now.

Dave: We're elevated. High is high, you know, we were not progressing over here. Florida is all over on that west coast road I mean we're still making a big deal out of a couple of bugs, you know, I don't smoke, personally, but see, I'm the recovering drug addict who's got to make the conversation about drugs. You know what I mean. 

Joshua: It's unique and authentic to you.

Dave: Yeah, and I agree, like when we when we go to, it's funny I mean going back to that center of the universe self absorbed thing like, it's just so funny how much importance, we put on it's like I'm going to make my first video, trying to come up with, like, what the video is going to be about I mean we literally act like we're, we're debuting a movie at the Sundance festival or something. I mean, it's like, it's like, bro, chill. It's a, it's a TikTok video or it's a YouTube video, You know, I mean, it's like, it's not that big of a deal and I think that that's a bit of an adjustment because when you go into business, that grand opening. Let's cut the ribbon, that's what we're all trained, that's what we've, that's what we've been raised to think that launches you to business, get ready to get ready. Let's do a launch party. Investors are their customers' family. Alright guys let's cut the ribbon, as if that sort of performance or big to do is going to happen the first time you post the video on the internet, it's like, it's not that it's not that big of a deal, bro. It's not like that that's that kind of business launch Grand Opening does, that's all staged anyways, that's just the movies that shit doesn't even really happen in real life honestly I've seen plenty of offline businesses launched and it's like kinda like, usually it's a fumble and Bumble and oh shit  we got to cut through here and oh, you know it's not anything that's like really put together. So I think learning to just let life in our business happen the way that it's kind of supposed to happen right which is probably not what we expect, or not the, it's kind of like Joshua, speaking from a woman so be very careful. But I've had plenty of people, women, my wife included say that the idea that I had growing up about princesses and getting, getting rescued by a white knight and all this that I watched in movies that fairy tale ain't real life, right, right, right, it's kind of the same thing. It's kind of the same thing with businesses that I think we have this expectation that it's going to look and feel a certain way and then when it doesn't. We're like, Ooh, something must be messed up right?

Joshua: Right I mean nothing has to be perfect. I mean the first big, probably before I posted this set in my drafts for two or three weeks, for I just pulled the trigger right I was just trying to make sure that every little detail was perfect but again when you, when you try to start doing that kind of stuff, you're not being, you know, authentic to you, like that's, that's not me. That's not how I operate right I fly by the seat of my pants, in 90% of my life so the moment that like, it just got a trigger for me it was like okay, why are you spending so much time doing this, we don't spend that much time to anything else in your life. This is just 15 second video

running. 

Dave: So how, how long ago was that?

Joshua: So I posted my first TikTok, like mid December of last year.

Dave: So how, what's your method of operation. Now, if you were to describe the things sit in drafts I mean How different is it now. Give us some contrast.

Joshua: So I mean, I used to spend like in the beginning, I used to spend, you know my opinion, I would spend hours trying to, you know, create an edit crappy Tiktok. And now you know the crappy is subjective right so now, if an idea hits me or if a thought strikes me, I just hit the record button, and I think the trick is not to rewatch it more than once, right you want to make sure that your message is getting across and you're not stumbling or saying anything that goes against guidelines, God forbid, but I think the more you watch the more critical, you're going to be and the more you'll start to compare it to other things, because you just watch it once, make sure it's good to go, and then send that sucker out. 

Dave: Yeah. Yeah man. No, I totally I totally agree about watching it, I think that's great advice that maybe is some of the best advice I've ever heard about reviewing content, don't watch it more than one time, right, one time is enough, you just want to make sure there's not a major flaw, but honestly just like Ariana said hearing a stutter or a small misstep in your videos is the most human thing and it gives you so much more credibility. I agree with that. Absolutely.

You know, that's one of the reasons why, why, kind of like going live, you know what I mean. Because going live which you can do on every platform now you can do that on Facebook, which we're on, you can do it on YouTube you can do it on, TikTok, you can do it on Instagram, every platform has the ability with a push of a button to go live. I think going live really if you guys want to really improve your skills like you want to really improve your communication and your self acceptance and to grow your self esteem and get more comfortable just kind of talking to a live audience, and just improve your communication go live, have a schedule to go live, a couple of times a week, or every day. I mean, look at me, man. I mean I'm 10 plus years into this game, and I'm going live, a minimum of four times per week for a minimum of 30 minutes a day man. It keeps me sharp, man, no pun intended.

Joshua: Absolutely I mean it's a skill set, right, it's a skill of being able to kind of fumble and fumble your words, but maintain your track of thought. I mean it's a skill set I think it's really powerful, especially when you're kind of like presenting yourself to the masses.

Yeah, it's powerful and it's profitable. You know what I mean, like, profitable, because, because you, it's a leadership skill. It's a leadership skill because now in any scenario offline with a group of people, whatever you have the ability to know that you can communicate to a group of people. And the real secret to making money online is leveraging tools that allow you to speak one to many. Right, that's what this whole thing is all about. Right, it's videos it's it's whether I'm doing a live and speaking to 140 people at one time, or whether it's putting up a video that's going to get hundreds of 1000s or 1000s of views or whatever hundreds of views millions of views, or, or whether I'm doing a presentation on a webinar to where I'm going to make an offer to 1000 people, right, though, it's leveraging these tools allow us to speak, and sell one to many. And it is absolutely the most profitable skill. Okay, I would say I would 2021 Now, copywriting is right there, neck and neck with it because the ability to be able to write persuasively, it's so profitable, it's so underrated. But in 2021 with all these platforms man that allow you to go live and allow you to post video the ability to be able to communicate. Like, what I call edutainment entertaining and educational. is So, it's the most profitable skill you'll ever develop so that's why I like going live, and I like I like anything that just helps me to anything that helps me to grow right in, and that's going to be uncomfortable, Joshua, what's been your most uncomfortable. But, you know, actions that you've taken in your business recently that you know that you haven't particularly liked but you know that their growth pieces.

Joshua: I think, honestly, the hardest part for me was probably going live, I think there's always like, kind of like a shield or an armor, when you post a video and then you can step away from it, right, and you don't have to worry about, you know, the judgment because as soon as the judgment comes in that's when the comparison starts. So when you post, you can kind of set it and forget it. But like you said going live. It really just kind of puts you in the middle of it, that I've been, I've been trying to do that more and more just to kind of get over, you know that that negative self taught with the judgment that's coming, coming from within, I think that's super powerful. And yeah, I just want to mention, I think you mentioned it yesterday or the day before. In this call in the wake up call, but I just, the, the time that we live in, we're not doing your business to consumer tomorrow we're in that C to C mentality and I think that's where going live like you said is so powerful because its creator, directly to consumer when you go live, you have that, you know, for lack of almost one on one connection with everybody. That's, I think so far that's kind of been. That was the most uncomfortable.

Right, I just got I wanted to, again, like I just wanted to do the mechanics right and it took a lot more to kind of shift that mental mind frame for the dynamics right just posting a piece of content than just letting everything kind of work on the back is, yeah, getting over that spin, but difficult but also super super rewarding.

Dave: Yeah, well, you know, you are, is that I want to just confirm that your tick tock candle five to eight oh affiliate. That's right?

Joshua: That's it. Yep.

Dave: Okay, okay. Yeah, you guys can search him Joshua Dean, or 5280affiliate, I would assume both of those are going to pull up his TikTok on, pull up his account. Yeah man, I did this. That's the whole piece about going live in even doing videos, what I, what I see a lot of people do that is less effective, is when they're like, like they shoot a video and they're like hey guys what's going on. It's, it's, can be more effective when you shoot your videos, as if you're just talking to one person, because then that person feels more connected to what you're saying, versus, you know, referring to your viewers as, hey guys what's going on this is a and I wanted to tell you guys like if you're on a live. And there's tons of people and that might be more appropriate or make more sense but if you're shooting a video. It always and I see even really popular marketers successful marketers who shoot videos and do webinars and stuff like automated videos and sales videos and stuff and they refer to, they call pick say hey guys and Hey guys. Hey guys, this way. Hey guys. Hey guys, it's like he's really missing out on that opportunity to connect more and just look into the camera and just say, when you get started and what I want to show you today, right, it's really a missed opportunity to connect because like you said, Joshua, it's such a huge opportunity, whether you're going live or whether you're doing a, you know, a video to make somebody feel like you're talking directly to them, you know to make somebody feel like you're talking directly to them, and you are, you know what I, what I try to think of when I'm filming or I'm doing lives or whatever is and there's somebody on here may not be everybody certainly everybody that listens. Some people are gonna listen and really not like it, but there's somebody that really is hungry man, and there's somebody that really is like looking, they're taking notes, they're like, written I'm speaking to that person, you, I'm speaking to you, that person that is like that wants this back. It's like here that's like, you know what time it is, you know what where you've been in which you see how powerful that is when I know that, right like clip, like, one of you if not many of you as I was just talking right directly to you you were going on about bits This mother, her nose on here is funny. You know what I mean.This this technology that we have, although it's a double edged sword right it's like we can never get away from it, we got to create boundaries and shit for me anyways I do, so I can get away from screens and enjoy nature and stuff like that but man it's such a powerful tool to build businesses Joshua I'm glad you found that brother, and I'm glad you got connected with us. I'm glad we're connected with you and I'm so thrilled that you. What would you say to somebody who's sitting out on maybe a legendary marketer checkout page about your experience here and if maybe they should consider becoming a member of our community.

Joshua: Oh absolutely lead absolutely leave I think one thing think one of the biggest benefits of joining the Legendary programming in the community is just that right to community of people that are just so incredibly willing to genuinely and truly offer help, and help you along the path right and I think something that really I didn't know when I first got into it but I think kind of why I was subconsciously gravitating towards affiliate marketing is it's, it's more than just promoting right or digital marketing it's more than just promoting some product or some service right it's really it's creating a bond with like minded individuals that you just haven't met yet. And I think going through this whole experience has really has really driven that home for me so I guess my one piece of advice, you know, if you're on the ledge just believe just leap, jump in with your feet and don't look back.

Dave: It's not, it's not as big of a fall as it looks right. Exact right because it looks like, kind of like the story that you shared earlier about after, you know, buying a training program you're like, oh my god I just jumped off the ledge and I'm gonna literally die. And then it's like, oh wow, it's kind of like the, the, the, I don't know the person who fell into the water and it's like I'm drowning, and then it's only two feet right it's a stand up, Brother. Hey man, Thanks for coming on. Thanks for your time today. And, bro. Keep up the great work and I hope you'll come back and keep us posted.

Joshua: Oh absolutely, absolutely. I'm here for the long haul, that's for sure. I think the next one of these, I'll be in. I'll be on the beach somewhere enjoying my time freedom so

nice, nice. 

Dave: Well awesome and it sounds like you've got an awesome wife, so give her our best and you guys, stay safe, be legendary we'll talk to you soon, buddy. 

Joshua: Alright, I appreciate it. 

Dave: Alright my friends have a fantastic Friday we'll see you back here on Monday. Please go follow Joshua also let me throw his banner up one more time. Five to eight oh affiliate you can find him on TikTok and connect with them elsewhere, they're just a lot of knowledge, a lot a lot of good experience for those of you who are just kind of either getting started or starting over and battling with some of these limiting beliefs in this comparison odors and these things that all of us deal with, even that powerful story about buying our blue friend prints and then panicking right after such an authentic and transparent look into what all of us go through. We all have these feelings we all have these similar experiences. Sometimes we think that we're the only ones who do right like, Oh, I'm, you know this must just be me, it's not, it's not just you, right. It's all of us. Right, we're all having this incredibly raw human experience all the time. I know we dress it up in which but it's just that's what I think the more we embrace that, the more successful we are because we get comfortable in our own skin, and we just stop overthinking things stop comparing, and just pull the trigger and just make moves span, and the more moves you make, the more it builds up and success. Success is there somewhere, right, sometimes we stumble on it most of the time we just accidentally stumble on it. And sometimes it's, it's perfectly executed hardly ever, but, but, but it's there. And the number one rule is don't quit. All right, so we'll be back here Monday, be Legendary my friends. Have a great weekend. We'll talk to you soon.

Matt: Everybody can see me okay? Well welcome in. Day two of moving.

You can see me okay. And you can hear me okay let me know in the comments. I got my coffee here. And yesterday was moving day for us. I'm still in the place we're clearing out. This is our old place. This is our old bedroom we just moved out and so now I've got it, I got to do all that work of you know, the fun stuff, the cleaning and all of that nonsense, so. Okay, let me make sure that I've got a little send on the text message. Alright so I just hit send on the text message reminder for those of you who don't have, if you're not currently getting our text message reminders, you can get a reminder every time that we go live in the morning. You just text 813-296-8553 And then in the message you put WUL sometimes it'll auto correct, sometimes it will do something weird so if it does that just send it again, I guess, I don't know what to do. But yeah, so. Okay, we've got an awesome guest today. I'm excited to bring her on and had a little bit of both moving and technical difficulties so we're getting a little bit of a late start today but hey it's okay we're here, we made it, and I'm excited to bring her on. I think her story, but we do a little questionnaire, just to get a little bit of background on people before we get started, and so we did this little questionnaire and I'm just excited to hear her story because I think there's power in new beginnings, I think there's power in as she calls it starting over. So, for everybody who's here with us and we are here live. This is not pre recorded or anything like that, I mean it's, it's Tuesday, April 27 at 7:11am. But we do these every, every Monday through Friday at 10am Eastern. For those of you who are here live if you can give us a thumbs up and also give us some clapping emojis or something to welcome Michelle into the show. How's it going, Michelle?

Michelle: Good morning it's going. I'm very nervous this morning.

Matt: Where are you from?

Michelle: I'm originally from Corpus Christi Texas we live in the Houston area of Texas right now for probably about the past 20 years but originally from Corpus so the Gulf Coast.

Matt: Okay, right on. Very cool. Okay, so now you got started with Legendary or sort of our community, our courses. How long ago was it?

Michelle: It was just February I actually started looking into it in November of last year. And February 9 is when I actually started, you know, doing my TikTok promotion for legendary was my very first video it was kind of ridiculous but. So from November till now is when I started I started the 15 Day Challenge originally, About a month or so before that, and I, and I kind of like, kind of let it fall to the wayside, I, I just was like, just second guessing it I didn't know if it was for me. And I went back and I finished it up and I just haven't looked back since. So it's just been a couple of months for me.

Matt: Oh, awesome. Yeah, I feel like it's a pretty common story of people purchasing or and kind of feeling it out a little bit right just a little bit of feeling, just like, Is this something I actually want to do. It makes sense. Have you tried other things before? Well, before we get into that. Take us back into a little bit of like the why behind why you're here. You worked in, you had a full blown career for like 17 years. We had to make a big shift. Can you take us to, like, your career, did you enjoy it, what was that like and then also help us shift into now I'm looking for something online and what came about, or you can share as much or as little detail as, as you would prefer.

Michelle: Okay, no, absolutely, I was in healthcare for about 17 years. You know it was, it was enjoyable. I went through, you know, a couple of different specialties but towards the end, I was getting a little washed out with it and I had kind of been, you know, thinking I wanted something new. And then I actually had a, like a health scare that kind of in 2019, just kind of threw my whole game off. I had just some out of control health issues with diabetes and my kidney and I knew that it was going to come to the point where I was going to have to leave my full time job some point, I had spent all year 2020 Or not only with COVID But you know on FMLA trying to get control of my health. I had a couple of surgeries, so at the end of the year I knew already, I knew I was going to. I was looking for something new. I got on TikTok, just like everybody else for the funny stuff and you know whatever and I don't know, I don't even remember honestly, sadly enough, I don't remember who I signed up under I just know I saw a video one day and it caught my attention and I had no idea what any of this was, so I kind of, you know I did a little research on the side and then it came to the point where I was getting more antsy with it I knew, you know, my time has come in I'm about to put in my resignation letter. It's coming down and I need to figure something out. And so I went ahead and signed up for the challenge and like I said I started it and I kind of let it teeter because I wasn't really sure, and I threw out other ideas of what I might be doing. You know, starting an Etsy shop and doing selling on Amazon and then I went through the whole ordeal of trying to find items on clearance and selling. I was like, oh, like I was like this is not, I'm 48 I don't want to chase clearance items for resale. It just wasn't for me. So finally I came back and addressed the 15 day challenge, and I came and I spoke with my coach with Joanne who was amazing. She is amazing. And I just knew there was something clicked. I don't know if it was just that time of like it caught me at the right time but I just knew that this is what I was going to do and this is going to be my new career. February 2 I turned in my resignation letter. And a week later, I made my first post on TikTok. So, here I am. Most

Yeah, it's been a whirlwind for sure. 

Matt: Well, that's cool I mean I feel like it's a big testament to where we are in the world and like this has been happening for so long, I feel like, you know COVID brought it to more people's attention or really brought it to the mainstream. But I mean, this whole movement, this whole like this whole ability to, whether it's a job, or whether it's sometimes people having, like, a lot of times moms when they have kids, or when people get laid off, like, this has been a full movement now for like a decade or more probably 15ish years where people are going online, and, like, building out a new career and they're like, this is actually possible, and now I feel like it's, it's becoming this thing where people are now not as skeptical of it. I think before it was like, all these people out there in outer space, making money somehow on the internet, I don't really know how it works and I don't really know what they do, now it's like, okay, yeah, you're one of them right make sense. Cool, right, you know, it's like almost this embrace thing going from, so turning in a resignation letter, not an easy thing to do. 

Michelle: Income you've guessed it, tied up in that. It was tough, I, and I kind of just sprung this on my husband, I've got, I've got grown children. There are years old 30 years old and 19 and I, I've got grown children so I kinda was like, you know, this may be, this might be my time, you know, and I'm just, and I knew and I, so my husband. I kind of went to him and I was like, I'm thinking about doing this class and I think, you know, we knew that was coming because of my health, but I just don't think that he realized where I was with it I don't think he realized that I was ready to take this, this big, like okay I'm resigning from this job. So I, within a few days actually literally I just said this is what I want to do. I wrote a letter to my boss and I talked to her about it  on the phone, and I went in there and actually I was dealing with health issues at the time so I was on like a 10 day leave. And I just was. I just came back. I broke it down to her and I just said you know I, this is not gonna work. I'm not coming back. I don't want to end my 17 year career in healthcare, with having to be let go because of, you know. You don't want to ever even, especially at my age, you don't want to get let go for something like that and then have to go out and do another job search and be like, Well, why were you let go, well, I wasn't coming to work all the time because I was, they don't hear I was sick, they just hear I wasn't coming to work all the time you know so it wasn't it was a big step, it was a big step, my husband was kind of like, oh, oh okay that. Not this week I was like no I'm done and he was okay well let's, let's do this. He's like, if you're gonna do it this is the time to do it, I guess. So he was supportive. I think I just kind of, I caught my whole family off guard. I don't think they realize how serious I was about making a change, and I think they were all terrified because who does that just, especially for some, not like if I told them I was changing careers and going back to school to be you know, a lawyer or some, You know something that they think it's look more credible right what do you do you change. When I said I'm going to resign from my job and I'm texting money online. They said, How are we doing that?

Matt: I imagine the faces

Michelle: Right?

Matt: Yeah okay mom, that's a cute idea,

Michelle: Right, yeah that's great mom. Sure. But yeah, it went great, and they have supported me and they've actually been just as surprised as I am, I've been. I mean it's just, it's just been like I said it's been a couple of months, and it's been a whirlwind, for sure, but I love it I love, I love this so much, so much. Yeah.

Matt: So do you have a little, what's your office, I'm just curious like you're working out of your house you have your own little office setup?

Michelle: So, I do have an office in my house. I have grandchildren that are living with me. So, when I, this is now a corner, which makes for a very romantic setting. These include her in my bedroom with this backdrop of a brick wall, you know, that is right. I've got a booth set up a desk and a couple ring lights. That's it, and this is where I come every day and I'm here, I go live, two times a week my content right here in this little corner of adventure.

Matt: I love it. I, so, for everybody who's here I'm moving out so you can see here I'm standing in a totally empty room and I've got a box setup that I was sitting at my computer, but on your note about having a little corner.  This is one of our main closets that we just moved out of right and when I first got started online we had a closet about this size. And I kid you not on this bottom shelf right here. I removed that 2013 or 2012. And so you can see and then I turned this into it. So I'm not joking you, there was clothes all around me, and I would just set it right here, and then I would like, you know, try to adjust the doors and try to make it look like I wasn't in a closet, and then I, you know, just try to cover everything up with my body or whatever. And, yeah, I mean, I made my first, you know $3,000 commission or whatever a $3,000 sale, per month, you know, working on the freaking closet yeah so I to me I'm not that isn't surprising to me I actually think in most cases like it's a cool story, like people always are like, you know, it's all about how you think about it's all about your frame of mind because a lot of people are they feel shamed over that or they feel like, oh, how could I, you know what a poser I am and they there's such this imposter syndrome but, like, Who gives a crap like Apple’s built out of a garage I mean, look at if you look back at the start of Amazon, to what they are now, it's not like Jeff Bezos was sitting in his little tiny crusty office space that he leased for almost nothing, thinking like oh well we're not even like a real legit bookstore company online like we're just this like no, this is the new, this is, this is what it is to be a new, a new world, a new age, entrepreneur online it's like, set up of  maybe 20 square feet or less, and you need a table and a freaking laptop.

And in some cases you don't even need that. Right and in some places you don’t even need that, you need a freaking phone.

Michelle: It's, Yeah, it's definitely, it's definitely my space, and it feels literally when I have it kind of blocked in with a file cabinet here on my desk and it's, it's almost like walking into another room. It's like this is my, this has become my workspace, this little corner, and so I can be downstairs doing whatever and then I'm like, Oh, I gotta go post something I ran upstairs and I come right back here to this corner and this is my little safe zone of where I can get things done. Matt: It turned out to be okay for me, that's exactly what my whole little closet setup was to me is a place where, like, I mean, it was tiny, and like almost embarr I feel almost embarrassed about it now. It was a closet like that is that's maybe one step too far, but we just didn't have any other space and I always felt like I wanted a little bit of just pure privacy like I wanted a place where I'm just actually alone in my zone, and in my space and I'm such an introvert that like my wife like Catherine she, she needs like windows and she needs like to see out and not feel like contained. I feel like I want to feel contained and that that little space, like you said is, is so powerful because it allowed me to just be creative and to get out of like, are people watching me or people like whatever I was just like in my little zone, I guess, right. So do you think that helps you create most of your content, right there?

Michelle: My very first post was downstairs in the family room in front of a bookcase, and I'm not joking when I say I was like, make sure all the good books are posted and make sure that everything's stacked up just right behind me and I was like, I can't do this every day and then when you're posting, when I was making this first video, I had my daughter, my 19 year old I'm like okay, where I look what do I do, how do I and it was just, And then I felt embarrassed. I felt embarrassed in front of her because I was like all that. Here I am 48 trying to start over with something new and I'm on Tik Tok making little dancey videos and that was like my very first one and so I was like I can't do this in the living room. Out here in front of everybody coming and going and I was like, Nope, we're taking it upstairs. So yeah, This is it. This is where I, you know create most of my stuff unless I'm outside or anything.

Matt: Yeah, I feel like I feel like they'll see what's, what's powerful, I feel like, so I'm gonna project a little bit onto your kids. Okay, so I feel like what I feel like is powerful to me about your story is, if I were watching along right so if I were, if I were like daily around you or you or my mom or your like my sibling, or even, whatever. To me, I feel like what's powerful about that is, you've been consistent. Right, so sometimes what I just I've coached a lot of people online who have done tried this and tried that and tried this and tried that and everything had this habitual pattern of just kind of dabble dabble dabble dabble dabble and then with the kids, what happens to their kids, I talked to about, you know, oh, my kids are saying I got into this other thing again. And the kids start to learn that pattern, they start to pick up on the fact of like, oh, you're just, you're just playing around here, and I feel like, you know, the vibe I get from you, number one, having worked that long in a career is a lot of consistency. And also, when you did make that switch, it wasn't like, let's, let's play around and be cute, I mean you got 36,000 followers on TikTok, and you're posting aggressively, a lot, you're building a following you're building an audience, and you're generating some income, right, right on top of all of that, you know, as they're looking on. Now I feel like it's just, to me it seems so powerful that that later restarting, and getting everything, you know from ground zero a total restart, then they sort of look on and look at that and be like, well, dang, like Michelle, she's kind of like, I agree to a lot of guts, you know, it really does. It's crazy. It's not. Yeah, I just think that that shouldn't be something taken lightly because it's just such a cool thing. So, Yeah, it's very cool. So, what's, what's like what's next. Like 6,000 followers, and I think my guess is you'd probably just remain consistent with posting and keeping your video content going, what's, like, what's the next horizon or like kind of what's we thinking about what's going on in your mind?

Michelle: Well, so when I just, you know, when I started I originally was just like, oh, you know, I'll just stick with, you know, promoting Legendary and I'm going to do that for three or four months, just so I can learn, I mean literally I did the blueprints and such, the decade and the day that the blueprints and there's things that I still haven't even gotten to, like, there's still so much that I haven't learned within that because it's so much information, and honestly, I'm, I'm taking advantage of the fact that I do get the chance to work from home, so I work on this in the morning, and then I do, you know, go about my day and do all of the other mom and grandma, things that I need to do here in the home. But I just started about a week and a half ago, I just want to do two more domains to start up, start promoting other things. I put like two, two posts I haven't really gotten tried to get followers yet because I kind of wanted to feel out what other than this, what is it that I wanted to promote right I have the field other niches are you looking at,

yeah, so I did go into health and wellness specifically because of my health issues. And so I've got that going, I do have the pet thing going and actually, I started, i started. I'll say started. I started with like my own online pet fabulous business. Several years back, and I bought all this inventory and I did all of the whole like, I just actually found my folder on it this last week, and I was like, oh my, I forgot it was even a thing, because I tried it, and at the time you know like half the time, we didn't really even have a lot of internet access at the time like I was just out of my league. You know I mean I was, I was not ready I thought a lot of spice and things and I'll just sell them and it'll be great. So I had a passion for that already, so I did do the whole, I've got a pet side and I'm a health, promote because I love it I love the product, at least not but the health is going to kind of be like a kind of was like Legendary it's going to be a journey because I'm promoting it, while I'm doing the very thing that I'm promoting. Do you know, like, because I need to see results from it, it's been the best thing that I found so far so that's gonna, that's me starting my journey with it and and that's going to be, be my story and have people try to follow along with me. This is for me, affiliate marketing that's it for me. 

Matt: Yeah, cool.

Michelle: I won’t go back to working a 9-5 or for somebody else because I've tried to be in the entrepreneur mindset. I've been in it my whole life. I just didn't have the resources, I was not educated about it and you know, when, like I said I'm 48 When When I was growing up it was like you go to school, and you'd be a doctor or lawyer or a teacher or a nurse, and that's it. And I was like, Okay, well I'll go to my I'll go and I'll work in the medical field and it's like, What do you mean there's a whole world of other things you can do on the computer, it's just, it's just mind blowing. So yeah, that's where I'm at. 

Matt: Yeah, man. I feel like I just have a prediction, I just, something, something about just your journey, your story or everything, I feel like that Health niche. Like I feel like that, that'll probably come easy for you. I do I feel like that's going to be just almost second nature because it's been such an integral part of your life, right, and more so than like the ability to make money online I, that the health piece just is, it's such a core piece to somebody's identity, and, and, yeah, your specific story and all that goes with it. I just feel like that's, you know, if I had any encouragement and be like, jump into that, and just like run with that. But keep aiming, keep going, keep doing what you're doing, really explore that because that's going to be like just such a, it'll probably be even more fulfilling to write I think that's the one that resonates.

Michelle: It's more personal for me, that one. So that's more of where I'm starting to put more focus on, you know, And it's, and I mean honestly, I It's, I tell people, okay this is what I'm doing and it's become more of a part time I've had the option to do this part time. Luckily, my husband is, you know, taking care of home and bills and such and so the money that's coming in the Commission's is, it's great, it's, it's an added bonus, you know, to be able to do this. So I feel like there's a little bit less pressure for me because I can make a new post today and I started in the beginning wanted to do two or three posts on TikTok and I started a Facebook group and I did all this, and then I was like still doing, you know, I still had mom and grandma, things to do and I was like okay this is good because this is a career where you can do this and still do other things that need your attention, you can still take care of all those other things. So this is, I won't. I don't like the word part time. It's given me the opportunity to start something, go through my day, and then still take care of the home that I need to and I think that this jumping into this health and wellness side is going to be, it'll take up a little bit more my time because I'm so just passionate about the things that I've been through and wanting to reach out to people who are, you know, doing the same thing, going through the same thing.

Matt: Yeah, it makes sense. Yeah, and even with the things you mentioned like working full time. Like, even, even if you are devoting full time, hours to it, there's something really powerful about the flexibility you're offered. You know, if you've got like an all day event for one of your kids or grandkids or something, and it's on a Thursday, right and it's like oh no one can take the kid to this, whatever field trips, or a baseball game or something. It's like you know what, my entire day can get this can all happen on Saturday, or this could happen tonight when the kids go to bed or it's like, yeah, that's really come to really appreciate that probably more than anything.

Michelle: That's helped me a lot because of the flexibility that you say because you know just like today I've got a two year old grandson that's with a fever home with a fever can't go to daycare, so I'll be watching. And then I have a 10 year old grandson who needs a ride home after band practice today so I'm still able to be everywhere I need to be but, but they all know that you know when it's time for when it's time to go in here this is my little space here, you know, I can just get away even if it's for a few minutes and do that. And that's what I love that I love to be able to still be here for them, but still have a chance to make do something for myself, you know when you're, sometimes when you're a parent or grandparent, whether you're full time parent or part time, you forget that you still, you still had at one point you still had, you know, wants and ambitions and you know things that goals and you don't always, you put those to the side a lot to do those family things and take care of, you know, your responsibilities, and so it's nice to be able to do what I want to do, and focus on myself and still be able to do the other things also. So that's given me, that's this opportunity that's exactly what it is. I can't stress enough how important that is, you know, a balance, a work life balance is absolutely important, so that you don't get overwhelmed with either one of them.

Matt: Yep. Love it. Oh, yeah. What a great interview event really great. I very much enjoyed this and I feel refreshed. I always just love hearing, like a real human beings, I don't know it's just so different, like sometimes there's the celebrity like things or even, you know, nothing is saved, but like Dave's story of like going from drug addiction and sort of reinventing himself and, like, it's so refreshing to just hear it from a person that I just met like 30 minutes ago. And congrats, because you're working so damn hard and I can tell and you're paying such like even just in a quick scroll through TikTok pay such close attention to detail on your content creation and I can tell that you're really like hyper locked in on that so congrats. Do you have any for people who are watching, you know, we have 163 Live and then, you know, typically there's a couple 1,000 That'll watch like just for people who are just figuring it out or just, you know, trying to kind of work their way into the online space. Got any final words or any, any words of advice, um,

I would have to say. Just don't give up when it gets hard especially if, and I can relate to. When I first got on here and I watched my very first live Wake Up Legendary it was with Callie Vernon, I felt like I was like, she was like, I’m gonna set this goal and I put it on my list. And let me just say, persistence, if you set yourself a goal, determination, it's not always going to be motivation, it's not always like, Oh, I'm not really feeling motivated today. You just have to find the determination to keep going. And if you make a goal for yourself, it's, write it down, it's so much more. It seems so much more available to like you're going to work towards it turned down I saw Callie say okay I wrote my stuff down. I got myself a notebook. And just a quick bit, I wrote on. In March, the beginning of March, I wrote, I want to get to 20,000 followers on TikTok, and I want to be on Wake Up Legendary before the end of April. Okay, and when they, when rocks can reach out to me, she said, Well the only data I have available in April. My next one available is the 27th of the 28th and I was like, What are you telling me that I wanted to be on before the end of April, and the only two days have left are the last two of the month. Holy crap, I'm writing everything down now, you just got it, you just got to work towards it, write it down and make it a goal and it's just amazing the power of the pen. You know, it just helps hold yourself accountable and you know just don't give up on it, it's, it's completely worth it, it's completely worth it and it makes you feel good, makes you feel good to accomplish your goals.

Matt: Absolutely, you wrote that down. Callie just commented that what she wrote down was, I wanted to have somebody inspired by my live, and she just checked that off.

Michelle: Check it off your box cause I was just I was just, she's actually the first one I started following on my journey I was just so I related, you know, being in the healthcare field, and she was able to work, and I was like, this is, This is too good to be true, I appreciate it. 

Matt: I love it, it's just a test, it is just a, it is such a clear example, that like you have no idea in the world, what person is going to relate to your content, no clue, Callie would never in a million years guess that some person in Texas, Michelle with your story and your journey would sit there and look at one of our videos and be like, damn, they absolutely are like this, this would absolutely change my life. And the same thing goes for whatever niche in the world you can ever be in: health and fitness, dog training, motivation, spirituality, sports training like whatever that is, there's that. There's always, you know, physical rehab, mental rehab, relationships right like relationship coaching like all of this different stuff, you have experience, you have a passion behind something. And you can connect to an audience, and you know, at least in my experience of creating content, just never know that it's going to be. 

Michelle: Absolutely. So excited to follow her and as you know, I fell in love. Cuz I got to the point where I was like, Oh, this isn't gonna work for me, I'm not gonna look at all the time I wasted doubting, I could have started this in November, you know. And then, six, seven months into it now but I mean I think it's okay, you have to get to a point and, and actually, like I said, when I saw Callie on her Wake Up Legendary interview and she was just saying you know I wrote it down and I wanted to be on and I just was like, You know what, that's a great idea. I'm gonna set goals I'm gonna write them down and hope a lot of people won't admit to being my age and taking getting inspired by a younger, you know, somebody in their 20s because they don't want to get to this point, and be like, oh well maybe I need to kind of backtrack and maybe I can learn something from the somebody else the younger generation, but I've certainly learned from legendary and from Callie and all the other affiliates or affiliate marketers on here.

Just how, how much of a difference, you know, one little, you know, it's never, no never no I get I get messages from people saying, oh my god, I'd sign up for my first as an affiliate today because of your video or for your words or your encouragement, and that's what Callie did for me, so shout out.

Matt: Well, cool. Well, Michelle, thanks for coming on. This is great. This is inspiring. I've been sitting here watching the comments, the whole show, and they're blowing up this, you know, between people loving your eyes, and people loving your story. I've seen it all so they're very, they're very thankful that you've been on and I'm thankful, thanks for coming on and I appreciate it. Yeah, we have another opening later down the road we'll reach out and have you back on and get a little progress update.

Michelle: Absolutely. I'm so glad to have been here, and it just gave me just, you know, it's what I needed, it's just kind of get a check in, right, you check in with yourself and you remind yourself of when your questionnaire, it's, you know, it reminds you, oh right, what what is my why. Why did I start this, even two months down the road, you might be questioning or forgetting why you even started it. So it's great, it was a great opportunity and I appreciate it.

Matt: Thanks Michelle. I'm gonna wrap this thing up. Have a good rest of your Tuesday.

Michelle: Thank you. You too, bye guys.

Matt: All right guys, next time you see me hopefully I'll be in my new house, and not in our tiny little apartment here. Hey, if you guys can leave a comment for Michelle, and just let her know. You know what you took away, or what, what was what was powerful to just leave her a comment here because that was really, really powerful. I hope you all realize that I'm sure you did but Michelle maybe can run through the comments later after the show and maybe, maybe give it a couple of days for people to rewatch and stuff like that but we're signing off for the day. Have yourself a great rest of your Wednesday or Thursday, Tuesday, whatever it is, the 27th, And we'll be back tomorrow which is Wednesday and Dave will be back here tomorrow at 10am Eastern same time same place. Have yourself a good rest of your day, See ya.

Dave: What going on, my friends, this is Dave Sharpe Welcome to Wake Up Legendary I am waking up Legendary right now with you, literally still wiping the sleep out of my eyes. Okay, if a, like a boulder of sleep falls out of my eye during the show. Don't mind me. Don't mind me. I had my face, deeply embedded in some pillow here not too long ago and it was a wonderful thing. But I am waking up legendary right along with you guys and I am excited. Well, some of you around the world have already been up, but I am excited as you guys can see by the title and if you're just listening to this, this audio, we're going to be talking to Olivia in hearing how she went, basically from zero to 150,000 followers on TikTok in 30 days.

And how did she do it like, what's, what's going on, what's her secret? What, how did you get involved in online marketing? So all the way from Plymouth County Massachusetts, Olivia. Welcome to the show.

Olivia: Thank you.

Dave: Yes, you're so welcome. Thanks. Thank you for being on and sharing your amazing journey here that you've been on over the past, short little while. Seems like a lot happened for you really fast online is that accurate? 

Olivia: Yeah, that's kind of scary, not gonna lie, very overwhelming. I had experienced before like working online do I on Fiverr, but like, once I went on social media I didn't expect it to explode the way it did and it was kind of, kind of scary, a little bit.

Dave: Yeah, yeah, totally scary, overwhelming to have so many people looking at you or scary that oh this is taking off, I'm almost scared of success like now I might be on my path to success and oh it's scary. It's scary and in a new and different way. What do you mean it's scary?

Olivia: I think it was more like overwhelming in the sense like everything took off so fast like, I'm not afraid to like talk to people on camera like that's not a big deal to me it was more like, so many people started looking up to me when I had very little knowledge of what I was doing and displaying information I was like, I know what I'm talking about. But I'm not like an expert on it yet so it was just like everyone was reaching out to me and asking me all these questions and I'm like, I'll get back to you I'm not really sure that stuff like that it was just, it was kind of, yeah, like me, and since then it's like forced me to learn a lot really quick So, I don't know I like my success happened but yeah I wasn't ready for everyone to be bombarding me with questions on things that I had no clue the answer to.

Dave: Yeah, so like I have so many directions I want to go but I want to just touch on the fact that I love how you just said that, hey, let me get back to you. I don't think people understand the power of just saying, I don't know but I can find out, I talked about this with so many people so often. And with so many of you guys who are kind of in are struggling with your own form of, I call it imposter syndrome. It's kind of like, it's kind of like, I'm talking about success but I don't really have a lot of success in your case, it's like you, people are asking you about success because of a because of a vanity metric right uh followers, right, but you don't really have the, you know, tons of experience so you're so there's kind of these different ways in which we, we feel like we either, you know you don't have the information, or maybe are even unworthy. We're just not ready to be talking about success in a certain way. And I think that just being ourselves, and just being honest, is the absolute best way to go about it in a confident way, like, you know, without the confidence piece, it's hard. But if I say, You know what, Olivia. That is a fantastic question. And I want to go check on that to make sure that I answer right and I'll get back to you.

Olivia: Yeah. Yeah, cuz when I first started my tech talk it was more of like, documenting my journey and everything I was doing because I started my tech talk back in December, and at the time I was just giving people tips about things like Fiverr and stuff like that. And I was like, kind of just showing them that sort of realm and then once I started affiliate marketing I started documenting that more. And that's when it really took off. So, yeah, I was just trying to, I'm still trying to just be open and honest with people but what I do, I think a lot of people really appreciate that, because you get a lot of people out there that kind of just like the point like hey this is this this is less but like you don't really give them like the information they're looking for. Dave: I agree 100% with that. So you went through our challenge back in June?

Olivia: In January and I finished them like the beginning of February, I think,

is this your. Was that your first experience or or journey into affiliate marketing and learning about selling information and stuff like that?

Olivia: Yeah, a little bit so on Fiverr I am actually a copywriter on Fiverr and I do sales copy. So I had a general idea, because I've had people reach out to me about like hey can you write sales pages and like funnels and stuff like that and I have no clue what that meant but like I did some research on it. But yeah, this was kind of like my first real experience with affiliate marketing, I saw it on TikTok at first I'm like Daryl and Stacy and stuff like that. And then I watched a few YouTube videos on it but I still had no clue really what it was that I just challenged and that's the first real experience.

Dave: Wow, so you kind of came in and went through our training and kind of got expanded your vision, a little bit about what's possible clarified some of the like definitions of what things are and kind of how they work together, and then got into action. I mean, so many people take a course or go through education, and, and then don't bridge that gap between then putting it into action. So what was that experience like for you, and why do you think you were. Did you do it right away, or and what did that look like a little bit to help people understand how you went from learning to earning?

Olivia: So what I did after was I joined a bunch of Facebook groups because after the challenge like you get the basis information which is awesome, but like it's still not enough to really like, completely start like everything, so I joined a bunch of Facebook groups and I saw what people were doing and then I'm like okay I'll make my own Facebook group, Facebook group and like just do freelancing tips because I know a lot about copywriting himself. So I did that and then it kind of just built from there. I think I applied a lot of my skills that I learned before, to actually marketing myself. So that's kind of how I bridge the gap first with the Facebook group and then I started. I already had the TikTok account but I'm like, I'll just start posting a few videos and see what happens. And then I decided to make my Instagram kind of just like spreading myself out across platforms and like I recommend everyone do that because you really don't know what's going to take off. For some people, Instagram does for some people tick tock does and for me it was TikTok, but I made Instagram and I kind of just posted like business tips because why not. And yeah, that's what I've been doing ever since that's how I kind of bridge the gap between everything.

Dave: Yeah, you, you sort of leaned on the community a little bit you combine the education with the community. I, yeah, so that's that's that's important, that's one of the pieces that we've sort of, we've we've updated a lot of pieces, recently with this adding in case studies and adding in like different things, particularly in our Blueprints that kind of be, hey here's, here's how to do it hey here's some other people that are doing it. You know, because I think that I think that one of the big challenges that people have is they get off into a rabbit hole, or, or 10 or 15 rabbit holes, you get into a Facebook group, you get start getting hit up by a couple of people on instant messenger, and it's it's really, it's really, it really becomes overwhelming for people to not to not get on 15 or 20 other people's agendas. How have you kept from getting on people's agendas in following shiny objects down shiny trails?

Olivia: For me it comes down to time management because I literally just don't have the time to do that like I am in class from like eight to four, pretty much every day and then I have to swim after and then I only have a few hours to work in my business. So for me personally, like if I'm being honest here, it just comes down to the time crunch that I have, so like I literally don't have the time to go down that that rabbit hole, I kind of just try and focus on one thing, like I write down everything I have to do for the day. So if I write down those stuff, then I kind of just try to focus on that stuff and get it done. And then if I have time I might go down a rabbit hole every once in a while but like, honestly, for me it literally just comes down to I have a set schedule and I have to stick to it, otherwise I won't get the rest of my day done.

Dave: Yeah, no time management, so important right i mean it's everything. I mean, we people value money more than time, it's kind of interesting. But, with money you can actually get more of time, you can't. Right. And there's the secret combination is when each hour that you work, produces, you know, 10 times what you once earned, right, it's like where you begin to where you begin to kind of experience that compound success I call it sort of like compound interest over time it just builds your. You don't have to work as hard each hour for the many dollars that you now make so I think that that's great, I think that that's a great tip writing down everything that you need to do for that day. And what if you're in, do you order them in order of priority, Olivia like this is the most important one thing that I need to get done? 

Olivia: Yes, I do it also based on time because like I have assignments to do at certain times, so like I base it off of that as well. But yeah, that's that's pretty much what I do.

Dave: So let's talk about TikTok you've, you've, you've gone on tick tock and you've, you've, you've really kind of experienced an abnormal amount of growth, really quick and I just want to be really clear with everybody about, you know, what your expectation should be first and foremost for many years. This sort of growth didn't even exist on the internet. Tick tock is sort of a platform and Olivia is just doing copywriting now for a period of time. How long had you done that before?

Olivia: From August till I still do it but I started in August.

Dave: Okay so you hadn't been doing it that long. So, if I take you get if I, if I can be, you know, Grandpa here for a second, in like five years ago, like, there was no 150,000 followers in 30 days like that didn't exist, that wasn't a thing. Now it's a thing like, we're seeing it. We've seen it happen but, you know, if, if I think back to when I got started, you know, it's like man 150,000 followers or something, maybe you achieved after a decade, you know what I mean, of, of doing, like, consistent ass hard content creation and good quality value based marketing, you know. So I just want to like put that out there for all of you folks who are now going to get a big ol bad ridiculous case of comparison itis with Olivia thinking that Whoa man I really know I, I ain't even close to that right in the same so, and you even mentioned that before we started, there was a little bit of luck there and so I think that that's, that's appropriate to just say right up front, but there's also been other elements, and if you know, my uncle said the other day. And I've heard this before but it was cool to hear him say luck is when you know preparation meets opportunity. And, and I believe that that's true, I believe you've been preparing for this moment for a while. I believe you've, you know, All the things that you've done in school and all the things that you did with copywriting and all that have prepared you now for success. It's just the opportunity presented, it's in you prepared for it. So talk us through these last 30 days, what are some of the things that you did that didn't work or what are some of the things give us your kind of your journey in a nutshell, of, of what you've discovered works really well, and kind of how you create content on a daily basis now. 

Olivia: So what I do is I kind of just take it day by day, so a lot of people like to batch it in the beginning of the week. I don't like to do that personally because for me it doesn't feel like, I like to document my journey more than like actually give out like videos of like pointing at the camera about like what affiliate marketing is I have a bunch of those but for me I kind of just like to take it day by day and see what happens because people are more interested in that is what I found. I also learned that, like I guess the biggest thing I've learned is, you obviously want to have those videos that go viral, so I try to have like one viral video, per se, for like every five videos I have of like genuine information I'm giving out to people. So there are some days where like I talked about builder all, there are some days where I just kind of give, you know, random information and then there are other days where I post videos that I have a feeling will somehow get on the for you page for people. 

Dave: So that's kind of what, when you say when I create viral content on purpose, what can you kind of, what does that look like, what is what is viral content versus this other type of style of content that you're talking about?

Olivia: So for me, viral content is anything that's under like 20, 15 seconds because people have such a low attention span nowadays but like you have to keep it short and sweet. I also base a lot of it on for those people that I've seen like have successful videos so within like the past, I don't do anything over like two or three days because typically those videos fade out but like if you see people that have like bunches of views on certain videos I try and like replicate the videos obviously like in my own way but like similar similar content, stuff like that

style, the style of the video, like, like what they're doing, there was a there was a trend that was happening not too long ago, maybe it's still, maybe it's still popular but where you kind of created a loop at the end of your video so, or you started off with a loop, right, like, so when somebody would get to the end of the video, it just started over, it would start over and you didn't really know, as you were watching the video you didn't really know when the video started like kind of like if I was recording, I might be like, Hey, get out of here. And then, and then at the end of the video would be like, Hey honey, and then the beginning of the video would then be like, Hey, get out of here and it was just so you'd end up getting three views or so from one person, and the reason why you make them 15 to 20 seconds. Just so everybody's clear is because one of the big things that TikTok is looking for is a full video view is are people actually watching this video are they struggling away after two or three seconds that tells that's a metric that tells TikTok, that maybe people are not interested in this video so we shouldn't move it to that next level of a bigger audience is. Is that your understanding as well Olivia?

Olivia: Yeah 100% 

Dave: You're doing a short video, looking at other people whose videos are going viral and trying to sort of replicate that in your own way. What else are some of the characteristics of a viral video for you?

Olivia: I've learned that the trending sounds are huge and a lot of people overlook that literally all you have to do is go to the Add sounds button and then go to tick tock viral and just use those top 10 sounds, because like tick tock is trying to flood the algorithm with all of those sounds right now so like you have a higher chance of your video being shown on the for you page.

Dave: TikTok is actually trying to get as many videos as possible using the same 10 sounds. Why do you think they're trying to do that?

Olivia: I don't know, probably because like, everyone starts doing random trends with those sounds like. Yeah so I think that's the reason why, but I've learned that's a huge key so anyone out there that's wondering why their video isn't going viral I highly recommend at least trying out the sounds, because that for me that was a huge, huge factor in why so my videos got shown.

you learn that like, you want to have higher quality content rather than higher quality videos like if you look at my videos that kind of crap to be honest like the quality of the video itself is really really bad. And like the timing is off with a lot of the stuff but like, at this point I don't really care. I just kind of put them out there. But people are more interested in the content rather than quality unless you're doing like dancing videos or art videos like nobody really cares, like, as long as you have good quality content that people are interested in then like, they'll watch your video and then we'll go from there.

Dave: So, this is something that, when we talk about good quality content. This ties in back to the original thing that we were talking about in the first couple of minutes which is how do I make good quality content, how do I how do I develop or how do I have valuable things, say, especially if I'm new and I don't feel like I'm particularly knowledgeable or successful. So, I mean how would somebody who is new, or how did you find valuable things to say like good quality content that was of value to other people?

Olivia: So when I first started out, I, I just posted what I wanted to post like, I mean I still do that but you kind of just have to play around with a bunch of different things and just, yeah, I literally just posted whatever in the beginning and I was like, this is information on how to start a business this is information on Fiver like just random information and then look in the comments, like people, if people ask the same question numerous times I try and make a video on that question. A lot of my videos are actually based on questions and I think that's why people find so much value in what I'm saying is because, like, they have those specific questions and they want them answered. So if you can answer those questions for people and I mean like in the beginning. Now you're not going to really know what to post but that's that's okay like it's not, you know, you're probably gonna put up like 20, 25 videos and you might have successful songs so you can run with that. But yeah, in the beginning it's just kind of like playing around with everything because nobody's gonna know i mean I'm still playing around with tick tock because it's constantly changing but yeah that's my biggest piece of advice and then once you have those videos up just see what people are asking like write down the questions and then make some videos on them.

Dave: Yeah, I think, I think going back to like the point that you were making, when I was like, So, what's your strategy and you're like well I just kind of like to figure it out on a day to day basis. I almost feel like that's kind of like what people are looking for in a sense, simply because that's how people live their lives is not everybody so reduce borrow and know exactly what tomorrow is gonna look like. So you're here you are, you just kind of show up on their, on their, you know, in their feed and you're sitting there with your hair in a bun or you're kind of look like you're lounging in your bed and you're just like, This is what's on my mind today and, and then you throw in like a business eight like you tie the situation, or your day into something that's valuable a nugget, a tip something that you're thinking about. And I think that that spontaneity, that kind of randomness. I think it keeps people on their toes. And I think that the, I think that people are more attracted to you if you look like you're just their friend who's sitting in a dorm room or sitting in their house, just chilling out versus like all made up, and, you know, like proper and looking all like perfect and shit like, I mean, nobody can relate to that like if I wanted to see that I'd be watching TV and look at million dollar produced commercials, but nobody likes that shit anymore. Nobody. Nobody wants to see commercials. People want to hear real people talking so have you realized that or are you realizing that or do you just not give a damn. And that's how you're going to show up anyways that people really are attracted to and want to hear real shit from real people.

Olivia: No, I 100% agree with that, like that's kind of what I base a lot of my content off of is because, like I like to put myself in the shoes of people who are scrolling on TikTok, like, you know, I think a lot of people overlook that fact like if you were scrolling on tick tock, do you want to stop and watch this video like if I was scrolling as a 20 year old would I want to stop and watch this video. If I was scrolling as a six year old and I want to stop and watch this video. And I think a lot of people just overthink the process too much, and I mean I did in the beginning I spent like probably an hour on one video and then I'm like, like screw it i don't i don't care at this point and then that's what I ended up going viral. And I think that's the mindset people have to have, and like I'm a very type of person you can ask my boyfriend like he knows, but you kind of just have to have that like, Screw it mindset and just go for it sometimes and then that's when it works out.

Dave: Yeah, I totally agree with that, I mean as a marketer for over a decade now. My, my, My, my, literally, my most every single one of my most, and most everything that I've done has been when I just was like screw it I'm just gonna start writing or screw it I'm just gonna start recording, right and then as I'm recording right. The, the ideas come out or I was like holy shit, that was good or whatever, and and I'm like, even if that's not like the total finished like, like for example if I'm recording up or writing a sales letter or something or recording piece of content, like the act of doing it gets the juices flowing, for them the next piece of content, and then the next piece of content. And I think, I think we drastically underestimate the value of the creativity, and in the sort of momentum that we get from just taking action. And, and I think that we also get confused with watching a course or reading a book while taking action. That's not taking action that's watching a course that's going through, there's nothing wrong with learning that reading and going through courses we sell courses, it's really important but we don't design those courses for that to be the thing that you end up doing that's not the result. The result is that you go out and you create shit you do stuff. And then, and then but here's the other thing Olivia, not that you do it one time. And it's like, open the heavens up and dump the gold coins on my head like, it's an art like building a business is consistent action every day, and throwing spaghetti at the wall in testing new things, and it seems like you've kind of got that piece figured out a little bit.

Olivia: Yeah, I played around with the algorithm too and I was like hey I'm not going to post for like two or three days and see what happens. And it's kind of shocking how less views you get like how, like there's so much less engagement like that's the key is like on a platform you have to keep posting or like at least just create consistent content every single day and it doesn't have to be anything crazy like, you know, just take a picture of something and post it on Instagram with, you know, cheesy little caption or something like that, it just keeps people engaged. 

Dave: So I don't know, it's crazy. The, the, the type of consistency like even the show right now we've got 194 people on when, when we first started doing the show. I mean there was 20 or 30 people at max, you know what I mean. Max, and now we've got this show it's every day we've got a couple of 100 people on a couple of 1000 total because, you know people are jumping on and off and. And then, you know, a couple of more 100 watch it on YouTube, a couple of more 1,000 listening to it, but like it just, it's just consistency it's building, it's just doing something over and over every day and building a little bit of a routine with it. And, and I think that there is a lot of perfectionism, and there's a lot of getting ready to get ready. That takes place. And that never did just, it's sometimes. I can't really, I can't really think of anywhere like really getting ready to get ready. Like saying we'll take your, like taking your time can be good but the getting ready to get ready that whole mentality of I'm not ready at all with next week, like when I know more I'm more prepared or whatever, only leads to just, it's called. It's actually called procrastinating lucky nation. You know what I mean like, that's what it's called. And, and you seem to have overcome that peace, and that trumps, not knowing everything that Trump's not like not being experienced that Trump's, not having tons of success, like that just getting into it and taking that level of action, not caring. So how do you deal with when somebody gives you negative feedback on something or says oh look at this, whatever calls you a name or whatever, Like how do you deal with that?

Olivia: Alright, so I actually have a story and a half for you. So, when I first started out. If you're looking at my tic tock my most viral video that I have is about creating color coloring books like you buy them from people on Fiverr like obviously you tell them that you're playing on like reselling them and stuff. But essentially you buy coloring books from people on Fiverr and then you resell them on Etsy, you know you make like passive income when people download them, digital downloads. So I made that video, and I like essentially got in war with artists on Tik Tok, because they were like freaking out, they're like, You're stealing from artists like, keep in mind, I don't actually do this side hustle I just found it and thought it was super cool, and they're like you're stealing from artists, you're doing well, blah, blah, this is all illegal you're promoting this and like people trying to like shut me down. Like, this isn't even like my regular content, it was just a video on a side hustle it was super cool and I'm like, oh my god, is this like childhood actors on Disney feel like when I first started out like all this hate and stuff like that I'm like this is terrible, why am I doing this like, I don't even take on TikTok for like maybe a month and a half, two months at this point and I was like This is terrible. I hate those. But like my boyfriend helped me out a lot like he was just like, you know you're never gonna like, you know you're making it once you have haters and stuff like that. I'm like, I guess, but it still really sucks. I don't like being told this, I'm like you're a terrible person like we're gonna come on your lawn and put up posters and stuff like that, like, I'm not doing anything wrong, but I've definitely had my, my dealings with the haters.

Dave: Young people are so peaceful in their, in their like threats and violence, you know, it was like a, it was like a boomer man, they'd be like, oh like kill blow in millennials and like, like Gen Z or whatever your generation is like, I'm going to come and put a sign on your lawn.

Olivia: Yeah, but that was my first experience with hate on social media. After that I just get a lot of people that are like wow this is a scam like I'm literally giving you other information besides just, you know, I don't know people are just there to look outside of, they don't they don't do their research that's my biggest thing that it's like really pisses me off about people online is they don't do their own research. Everyone asks me the same question and I have like five videos about it like scroll through my TikTok before you ask me the question, it's a waste of my time it's a waste of your time.

Dave: That's never gonna change. You know, I've been doing this for, plus, and, and when I say doing this like affiliate marketing push marketing with it having like that, see to see content that creator to consumer content, right. And it's like the same questions, man, it's the same challenges, the same things that come up the same mental issues I mean this is why I can talk this stuff in my sleep, backwards, you know, hanging upside down, you know, in the dark is because it's just, it's literally once you, once you understand the challenges of your target audience. Once you've heard it for a couple of months, you basically, you have the pains, the, the aspirations down as a copywriter, this is valuable for you as well and everything is copywriting, by the way, just in case you guys are wondering like what is copywriting, is that something that's over here in marketing No, everything's copywriting because copywriting is essentially the words that you use to sell and persuade and, in, in math, you know magnetize yourself pull them into your content and then eventually convert them into a sale. and obviously that starts in the original way that it was done was basically on on piece of paper that were mailed out to a mailbox it's called direct mail right from business to consumer, right, that was how stuff that was how information was sold, somebody would open up their mailbox look it up, look at a thing read it and get excited about it, just like we watch a sales video. And then, you know, go and sneak over to the cabinet and get their checkbook, in, and mail a check back in, and then the person would send them their tape, or their booklet, or whatever they bought, right, and now the Internet has sort of changed the game but, but we still use those same principles in headlines in an emails in in various in even in how we structure our videos right, it's kind of like, there's, there's kind of a formula we've all got our own sort of rendition of it right I mean Russell Brunson says hook story offer I say what it was like what happened what it's like now, you know what I mean like there's all these different kind of out pains to lose, you know pain agitate solution, you know, there's all these different kind of formulas, but it's really, it's really a valuable thing, when you do it for long enough that you hear the same questions come up, because it helps you to develop stories that you can tell in your content in things that you can say that just sort of overcome those objections upfront, you know they overcome the objections upfront, and they're, they're bigger than the objections, so people are more kind of sucked in by the story and what you're saying, than their questions. They're common objections. And I think that's the power of. It's kind of like, this is the power of being consistent with this stuff with this marketing in a niche and learning everything about your target customer it's like this. It's like walking into a foreign land, with, with a group of 10 friends, and nobody in a different language that everybody speaks, but you're the only one in the group that speaks the language. And you can communicate with the people in connect with them, and that you know, get one right and get what you need, and that's the power of learning the vocabulary and the language of your target customer. And I think that being, having copyright experience you're aware of that. But now, being in this niche kind of makes money online, online business niche you're learning that even more and you're sort of, you're becoming you're mastering it even very quickly. So tying that back into the original thing that I said that you're, that you're having some luck and you said that before we went live some of this is luck, right, but a lot of it again is preparation met opportunity, you're doing the research you're doing the work, you're learning and you're combining that now with a real live audience. And it's working, figure eights work.

Olivia: I know it's crazy. So that must feel good. It does. Honestly, I'm really blessed that I had copywriting experience before I came in and I mean it's it was very brief like it only been doing it for a few months but it was still like I learned what people wanted in like didn't like because I would get feedback on it, but it was definitely, it was definitely very helpful and I will attribute that a lot to my success, and I honestly like it, regardless of if you're going into affiliate marketing or drop shipping or website design whatever you want to do like understand copywriting, at least on a basic level, like, then you'll know if the copy that you order is actually good or not because copywriting is literally the key to selling so that's my biggest piece of advice for people out there is like at least have a basis in copywriting and understand like what makes copy, like a piece of copy good.

Dave: So do you have? Have you done any study of any old, you know, oh geez in the game copywriters and stuff like that. Do you have any, any favorite copywriters or any, any copywriting books or anything or anything that you kind of, really, or real kind of gems to you in terms of your kind of learning process over the last year so?

Olivia: I mean… So, one of the first people that I found was Alex Buzzsumo I don't know if you've heard her name but she's, she works on Fiverr and that's how I kind of got interested in it. She was kind of like my mentor with copywriting because she's been doing it for I think like seven or eight years now she's young, she's in her 20s as well but like she's been doing it for such a long time. Though she was kind of like my, my guide with everything. And I still keep in contact with her and everything. I mean she's probably the only one I've really kind of like, stuck with the information I'm playing with because like it's worked for me it's worked so I've worked

with god you guys so much too, to just do and learn and it's, I think you what your story shows is the power of, really, like, how much you can learn through taking action. 

Dave: You know, it literally is, I mean if you can combine that with with reading or watching courses and then you can take action that's more power to all of you guys who and Olivia has, has said that she's, she's done that but the big piece here the big secret is the getting it into action and learning and adjusting and tweaking as you go and then use in a community around you to bounce ideas back or use it for feedback or watch them and look at what they're doing and kind of, you know, learn from others as well, so congratulations on that. Before we bring this in for a landing. What you know if somebody was thinking about getting involved in a Legendary kind of on that checkout page or something and trying to decide whether they was the AMA is this going to help is this community valuable you know what would you tell that person about getting involved with our community?

Olivia: I'd say that you're very very personable, and I think that's a huge key in taking any sort of online course or like being part of a team, is that you want that personal experience, like, I contacted Sean numerous times, when I had problems with like converting from Builderall to Clickfunnels vice versa, stuff like that, Like, it's very very personable, and that's why I love being part of legendary right now is because of that. And, you know, everyone has their like preconceived thoughts when they go into like a checkout page and stuff like that, even if it's just $7 it's like I don't want to get scammed on stuff but like you kind of just have to take that risk every once in a while, and at least just go through the course and do it fully and apply those skills. And then if you feel like this is for you and you really want to go like forward with it. Then keep investing in yourself because that's what I've been doing and it's worked out a lot for me and that's my biggest tip for everyone is just never, never stop learning, and never stop investing in yourself keep reading. Keep taking extra courses, get mentors, stuff like that I mean, it's, it'll. I think people are afraid of the whole money aspect like when, like with the business blueprints at least like 20 $500, like yeah when I first started, I could not afford that, but like, thinking back on it, like I made like three grand my first month I could have easily made that money back if I wanted to, so I just, I don't know I think people just need to be more open to taking risks, like if you play it safe, we're never gonna get anywhere.

Dave: Man, we could know if we would have set you know interestingly enough, Olivia if we would have titled this. If you never take risks you never get anywhere we would have probably had half of the people who clicked on it right to view it right because that headline is not as attractive as she got 150,000 pounds 30 days. Right. But, what you just said is, like, the most valuable thing, right, it's like, you got to be willing to take risks. That's the definition of an entrepreneur that's the definition of being in business. And I think that's the definition of really living a fulfilling life. Like, you got to be willing to go over in just, you know, obviously it would be sexual harassment if you just kiss the girl or right, but at least go over and be like, Hey, can I get your number, can I take out sometimes, like just that ask in business, it's like, yeah, like parting with that money that you feel like it's just the only money that exists in the world and you're never going to get any more of it right we hold on to our paper, you know, because like we're never gonna get any more. Mine, you know, but man, like, It's like taking risks is life, man, that's like we're all of our happiness and all of our growth comes from is doing something that, that is scary, or that is uncomfortable, right, and you're just doing that and you're such a beautiful example of that. So thank you, and say hello to your, your wonderful and supportive boyfriend who’s got your back, what a guy. And, and I hope you'll come back and keep us updated and let us know, you know, in the next month, you know, we'll give you three months right see where the hell you are in three months of planning that imagine.

Olivia: I couldn't even imagine getting here so I guess we'll see.

Dave: Yeah. All right, Olivia well thank you so much for your time and thank you for just doing a fantastic job and being a great example for everybody and being so real with your experience and making it, you know, reachable and attainable and that's really important, and I know it's really valuable for everybody so I know you're busy, I'm sure that to do list that you've got sitting there as long. 

Olivia: I have class in a few minutes.

Dave: We'll let you go Olvia, have a great day.

Olivia: Thanks. All right. Bye. 

Dave: Look at that, she's got class, I mean come on people, I mean what is going on, like you know, there was something there was a quote that I heard that's always stuck with me which is you can have excuses or you can have results but you can't have, you know, you just can't have both. And life is full of those, those, those little those little two sides of the coin the choices, you know, do you want excuses or do you want results, you know, in every, every day so many times a week we have to make that decision, you know, and Olivia's is clearly just so choosing results over excuses, and, and it's scary and it's not easy, and she said that. Right. But, you know, look at kind of look at, at what can happen when you take those risks and yeah it's not gonna happen for everybody the same way like I want to just remind everybody of that like Olivia's journey is not going to look like yours, so don't beat yourself up Don't shame yourself don't guilt yourself don't compare yourself. We just you, we just look at other people and we and we just use. We don't use them. They’re inspiration to us, they’re motivation, there's somebody who we can add to our network that we can learn from. Right. But let all of these guests in the stories and these other students in our community who are having success let them just be a shining light, don't let, Let them be a big dark cloud that makes you compare yourself and makes you feel bad about yourself. That's my greatest fear when we, when we demonstrate big success stories, because everybody's journey is going to look different, but, but you can have results or you can have excuses you just can't have both. Right. And in my, my hope for each one of you guys is that you'll choose to get results, and you'll choose to take risks and you'll choose to get uncomfortable because the payoff and the reward is so much better. Okay, so have a fantastic day. Get the hell out of here. I know you guys got stuff to do as well, God I do too. Sheesh. See, peace, See you tomorrow.

Dave: Hey what's going on, my friends, this is Dave sharp Welcome to wake up legend every listen we got a fantastic, we're gonna jump right into it, we're going to be talking about how to do things with a small email list, okay this is gonna be a fantastic show. I'm really excited about it and I want to welcome Elisa to the show, how are you doing Elisa?.

Elisa: Hello guys I'm great, Dave, how are you? Thank you for the opportunity to be here.

Dave: I'm fantastic I'm fantastic. Yeah. Oh, it's, it's my pleasure. It's my pleasure, thrilled to have you on and really excited to learn from you. So, what, what, what got you started in online marketing in the first place?

Elisa: Oh gosh, It was two years ago, when I finally saw and understood that it would be impossible to work in my career in international logistics here in the UK. I'm Brazilian. And I've been living here for four years now. And as my career was very specific in Revelations, I would need to start over again actually. And when you are in a different country, and a different language and different everything. Actually, I understood that it was very difficult for me to get the same position that I've got in Brazil. So, at that time I thought oh my god I need to think about something that is a free location that I could do whatever I am even if I return to Brazil after my visa expires. I need to restart over again so there. It was very difficult for me to make this decision, but I've started to like Google, my options. Well, I just type on Google how to make money online. That was probably the best option and then lots of opportunities have come to my mind, without the things that I've never thought about. Yeah, and definitely affiliate marketing was the best option for me in my situation in my options. 

Dave: So we're excited to have you as a part of our, you know, a client here and a part of our community and what, what we've titled this show today is how to do big things with a small email list. So, I'm intrigued because, in particular, Back in December. You started running small little Facebook ads, with a budget of about $30 a day. Yeah, built your email list from, from, from 800 subscribers now to 5,000 subscribers that in that email list if I'm correct, and I understood what, when I was learning about you before we started the show if I understand correctly that email list is now is now creating ongoing income for you because you're sending out offers to them and you're nurturing that list and building relationships with those customers. So, why? What happened in December that made you start advertising that particular way. And what did you try up until that point that either did or didn't work, walk us through the, the, the journey of your marketing strategies that led you to kind of these last six months.

Elisa: I've always been afraid of pay. That's okay, I've always been afraid of investing in it because I knew that I would need a lot of knowledge to make it work for me. But I've tried, since April of last year, we've met with Matt’s training that can accommodate, I've started there, but I have been blockaded, everything was getting worse and worse, and the free traffic wasn't working for me at my speed that I would like. Then I started searching out, and I found a guy that had a very different strategy that I've never heard of before. And it was about lead ads, to generations of Facebook ads and I didn't know that we could do that. And I understood his strategy and duplicated it for me. So, normally, depending on the target audience that to you put in your Facebook ads, we could have leads for five cents. And that was a very big deal for me because I had the new book, a very good ebook that I wish I could share. So I structure all my strategy using the tools that I stole from the marketing platform that I use, and just duplicate the idea of the guide that was basically given away for free by ebook, and then put this people inside the Facebook Messenger. And this, in this moment you still keep people inside Facebook that's why it's cheaper. And when they opt in to download my ebook, they would go directly to my autoresponder system connected to another tool that would make it automatically. And that was it actually, since December. I've got almost 6,000 people. And I've increased my revenue with these people actually only using my mail marketing list for, I don't know 50% So it was like a huge step for me and when you decide to do lead generation with Facebook ads, you need to be patient, because it's not conversion that's you, you want to see the sales pouring in right after you start running ads, It's, it's, like you said, nursery is trying to again engage with his people in another guest. This is a very interesting strategy with people that are just starting out with new domains that they need to increase the domain reputation, inside this email marketing just tweet. So I put people to open their emails to find my equal. So I guess I'm, I'm getting, I'm getting sales and I'm getting better and my reputation shows. So yeah, it's been amazing so far.

Dave: So, you're giving away an ebook and are you sending them directly so Facebook lead ads are a way that Facebook will allow you to advertise when you enter your information right on Facebook. So it's kind of like a little landing page or opt in form that pops up right on Facebook? Are you sending them to a lead ad form, or are you sending them directly to messenger?

Elisa: At first they pass through the lead form, where they put the affiliate link. When they opt in, and then they could go wherever they want to actually but I put them to go to the messenger, where I have legendary marketer as an option for them to purchase in other products too it's, it becomes to communicate actually conversation with them. And there's another thing, every time that I upload a new video on youtube I use these people there that are my subscribers inside messenger. And guys, I've been increasing my views on YouTube, this way too. So, now since December I have like 2,000 people in my messenger subscribers list, which is amazing, actually. And nowadays, I've been spending less money because I optimize that campaign. Yeah, I'm not spending more $30 A day I'm spending $20 A day I'm getting the same result. Dave: So in order to communicate, you're so you're building both an email list and a messenger list at the same time? And how are you communicating with those people through messenger?

Elisa: You can work in a flow. You can imagine that you have something to say and then you ask a question, and then people you have like two buttons. Yeah, For example, and are you part of the Legendary Marketer? first button: No, not yet. Second button: yes. So yeah, so, according to their answers, you can continue the conversation. But you, it's like a bot.

Dave: Are you doing that through Facebook? Can you do that directly inside of the Facebook interface?

Elisa: I don't know I'm using chatbot messenger inside the digital marketing platform that I running my business on,

Dave: I got you, I got a couple of different tools that you can use for that. Yes, you know, chat, chatbots are killer. Yeah. And so, yeah, so, I mean unfortunately the challenge with Facebook has been that they ultimately control the platform, so sometimes they might put a regulation or they might, they might block some sort of a robot that you're using. So, but I think that I think that, I mean obviously if you're able to use an automated tool, you know, some sort of a software, that's fantastic. But even if you are not using a robot or a tool. And you're driving people into messenger and then you're just having actual conversations with people say somebody's spending five or $10 a day. And when, when, when you put them into the lead form and collect their email address, and then when they come into messenger. You know you have either you're an assistant actually engaging somebody manually, having a real conversation with right and if you have five or 10 leads a day. That's incredible. It's incredibly realistic to engage with somebody. Yeah, and Amazon just came out with a study, the other day. Let me see if I can find the stats about it. It was pretty interesting. It was pretty interesting information from Jeff Bezos annual letter for Amazon. So, 28% of purchases on Amazon are completed within three minutes of somebody landing on the site 50% of purchases on Amazon are completed in less than 15 minutes. So, I find the same experience here within our company in our ecosystem is that when people first come in contact with you when they're, when they're most likely to buy something. Yeah. Now, certainly there's going to be a percentage of people that maybe get your email follow ups or buy from you again. If they buy from you, and then they're happy, right, and then they are on your email list and you send them more offers, you'll find that the majority of people who buy from your email list are oftentimes people who have already bought from you before because they've had a good experience. Yeah, but my point is that even if you're not able to automate, you know when you bring somebody into Facebook Messenger. I think we I think we underestimate the value and the power of just engaging somebody I know a guy who's running a 10 plus million dollar a year business selling courses and coaching, and his entire business model is driving people from ads into messenger and he's got a team of virtual assistants, there in chat with people and celled and qualify them and sell them right in chat live conversations. Right. And so I think this strategy that you're, I think the strategy that you're running, can be done a couple of different ways. And no matter which way you do it, I think you can be effective with it. So congratulations for you for figuring this out and continuing to try, you know, continuing to not stopping, that's such an important thing. No one strategy works for everybody. Right, yeah, but you've taken a strategy that can be done several different ways and you kept pushing and kept trying and that's why you're successful. And then, in the majority of people, you know, unfortunately, who come into this industry and try to make money online, don't. And the reason why is because the minute that they run into their first challenge, they stop it don't why and I want everybody to hear this loud and clear the reason why you are successful, okay, is because the reason why Alyssa is successful is because of her ability to adjust when things don't go as planned. So what is your mentality around your business, Alyssa that helps you when something doesn't go as planned. And that happens every day and you and I both know this, but how do you adjust how you view that situation or that problem in a way that keeps you going instead of getting you frustrated and mad and makes you want to quit?

Elisa: Well, it's not easy, actually. That's my first try, and in business actually I've never been an entrepreneur before. So it's all about mindset right. And I guess I just want this to work for me, and I really want to make a lot of money and help a lot of people with that. And I guess, I guess this is it, guys. Sometimes I wake up in the morning and that just, I just can't work. It's so much content to create so many videos for you too, because YouTube is my main free traffic stream. And sometimes you just don't want to do that, even in this pandemic it has been very difficult to stay positive and go ahead but I believe that if you have something inside of you that really drives you, just sit down and work. And that’s how I’ve been doing this, even if I am not in the mood to work. I came here and then I just shorted my list to three things. Okay, so they all do my TikToks, and then I'll do, I'll try to work on the script, and then I'll see my accountant and see if I need to do something for my business. And this way I'm going to check out my list. And by the end of two hours I can see okay, I'm not in the mood, but I am still here and I'm still checking out my list so I guess it's okay, let's talk a little, and then when I'm in the mood, my dear nobody stops me. I just sit here and do whatever I need to do, it's like crazy. 

Dave: Yeah. No, I love you. I love how real you're being about this business because it is not easy, it's not but nothing is easy, it's going to be hard. Either way, it's going to be hard to be successful and it's going to be hard to make a lot of money, and it's also going to be really hard to be broke and be miserable. Both are hard. Both are really hard. It's hard to be broke. You know I was talking to a friend yesterday who is, is actually a really successful marketer in his own right, he's the. He's the CEO of a very popular company that we all know is a software company in our industry. And he, we were talking about our kids, and he was talking about, you know, the fact that he really is thankful that he has some money and he knows he makes a good living and then. And because he said that you know he's got a brand new baby girl, only eight months old and he said, life would be a lot different and really hard right now. If my wife and I were raising our daughter, and, and really struggling to pay the bills. So, you know that I think that we just have to really kind of understand that whether we want to be successful and rich or whether we want to be broken, and, you know, unhappy or whatever, or unsuccessful both our heart, both our heart, you know, both our heart, and so we have to choose our hard. One thing that I noticed about you, you've got a TikTok we've got your, your, your, TikTok candle up here for people to go check you out you've got a YouTube channel, you're running Facebook ads, you're building your email list you're building your messenger list. I mean, TikTok, YouTube, Facebook ads which are building your email list. Okay and are also building a messenger list. Okay, an email list. So, yeah, and you've got Google ads so Google ads are feeding your email list basically. But I mean you've got five, six different traffic sources now.

Elisa: And Cora.com I'm always answering questions there. I have 1,000s and 1,000s of views in my coordinates of traffic there too. 

Dave:  Tell me about your mentality about multiple sources of traffic, why do you feel that it's important to have these different sources of traffic for your business?

Elisa: You can't put your eggs in one nest. If in this industry, considering that we have our, I have my audience online, and each and every social media. It's just a matter of me to try to put myself out there and reach them. So why shouldn't I be only on TikTok or only on YouTube. It's very difficult to get likes, lots of different social media, but I guess this is the way my Instagram is also growing. Afterwards, I decided to use it more often. And, and I've been getting free leads from there too. But guys, I don't know, I think that saying that is the best resource of traffic for me. Nowadays, and if I understand well this industry affiliate marketers are a breach between people and the products, so I need to be a specialist in traffic. So I need to test it out. Everything actually I have a plan to scale a little bit more for other sources that I don't have yet. And I don't think that I'm okay with what I have today. I'm still growing, you know.

Dave: Yeah, I mean your paid ad budget is only $20 a day I mean yes, there's so much room to grow. Yeah, I mean, I, on one hand, it's super inspirational and I hope that everybody is like getting their mind blown about what's possible with just $20 a day in advertising. But on the other hand, it's like you've not even really started yet, I mean you're just getting started. I mean,

so your YouTube channel is really kind of, it's not even picked up steam yet. Your TikTok account has not even picked up steam yet, you're just at the beginning baby step stages of your business.

Elisa: And I'm already making sales, that's the thing.

Dave: Right, That's what I'm saying is that you're at this infantile stage, this exciting beginning stage to where you've taken action on all these different strategies, and now you've got yourself a good foundation.

Elisa: Yeah I guess so, yeah, foundation. Yeah and this is something that I, I preach in my book too, so you need to have a solid foundation to move forward. Otherwise, your building is going to break up. It's not going to be like, it's not going to work right yeah so I have lots of things that I need to improve. I know that, but I still work alone, which gives me a little more difficulty to, it's a little more challenging to like do everything that I need to do. As you said. I am only growing. I would say because it's only been two years and I was in a totally different industry before that. So lots of things to learn and you guys helped me a lot on this, the training that I have inside Legendary just made friends since the day one. And thank you for that, Matt and Dave You are the best. Thank you so much for that. It definitely has changed my way to see marketing my voice, and how the way that you put yourself out there also resonates a lot with me, and I really learn a lot from you. Since day one so thank you so much for that.

Dave: Well, I, I'm excited about what more I and we can learn from you now. And see, that's how this business works, you know, I really I really the reason why I love this industry in this business so much is because there, you never arrive, you never get to a place to where you're all knowing, and, and in the in the minute the minute I want everybody to hear this loud and clear. The minute that someone thinks they've got it all covered that they know it all, is the minute that they have lost at all. Yeah, because this, this internet game, which is really if you look at it like a game, then it's a lot easier to deal with the changes, because it's like, it's like every so often sort of like, you know how you would buy like a video game every so often, maybe it's every two months or three months or six months there's like a big software update to the internet. And and and it's like the rules might change or there might be new obstacles that you have to overcome. And, you know, you have to relearn things or you have to get used to a new platform where you have to just be willing and ready to adjust and learn new things. And so I think for you know for me, one of the things that's kept me successful is not knowing everything. It's being willing to constantly continue to learn. Because I know that I don't know everything and because the game is constantly changing, and the new marketers like you who come in, oftentimes are the people who I can learn the most from because you're, you're trying new things and that's the power of a community like we have here at legendary is is that there's so many smart marketers that are trying so many different things. And then, I've never been in an industry before to where people are willing so willing to share that because they actually are excited about what they do, what they're doing, and they're working in a business it's about freedom, not about competition, it's about collaboration, not about competition, because there's really enough for everybody out here. Yeah. And we're willing to help you know we're willing to help each other, you know, and it's just a beautiful thing. So I just want to tell you thank you for being so willing to share and I see ways that we can have more with our audience and share more with our students, and just continue to help everybody grow and then in turn, you grow too because the whole idea of this right is that we learn it, we do it, then we teach it. And a lot of times for somebody like yourself, the next level for you is to is to is to is to improve your teaching and your presentation skills, because then you become a better communicator you become a better presenter, right, and that's how ultimately you improve your content, that's how you build your audience right so, yeah. 

Elisa: So, yeah, it's, I guess, Dave, I guess, the video is the most important thing that we'll have at this moment on the internet, because It can reach so many things, so many people. And when you put yourself out there the game changes. I was afraid about putting myself out there. I put my face in front of the camera because of my English. And one year ago when I started my YouTube channel that has changed my perspective on my business, for the better, you know, and you weren't talking about something, this kind of thing, or sharing with people what to what we know. I've been releasing a set of four videos, a series of four videos kind of explaining these strategies that I've been using on Facebook ads. So I've read release two. And there are two more to go. And it's just about sharing, and then there I asked people okay if you want to know exactly how I do it using Facebook ads, and this video is going to be the next one, it's not on air yet. If you want to know please comment here. If you want to know how I, I've done it, then I can do a series of other videos to show you exactly how, how I've done it. And, and I guess this video probably will go on there on Thursday but I believe that I'm going to get lots of comments from it, because people really want to know what's working and if it's been working, why shouldn't.

Dave: Right. I totally agree with it well, and also your, the more value you bring the more people tune in to what you say. Yeah, and I think, I think the other benefit in this industry anyways, is when, when you go and you do something that works not only do you get results with it but then you can share it with others. And that and that compounds your results, that, that brings more people to you because you're actually delivering something that's valuable to them. When we talk about delivering value that's exactly what that means, what can I share with people, what can I teach people, what can I create a video about that somebody can use, and get results with, that's the bit that is valuable to them. That's what delivering value means. And that's the difference between people who really, you know, get a lot of results with their content, and people who don't. I call it edgy edutainment. It's educational, and it's a bit entertaining, right, it's not like it's not like. Now click here and go to Facebook right I mean you insert a little bit of your personality you have a little fun. It's like learning. It's like who is your favorite teacher in school. It probably wasn't the person that was like, Well, come to class, it was probably the person that made you feel good about yourself. Yeah, what made you laugh and made learning fun right, so, so, you know, being a teacher is also a learned skill. I mean it's not, it's not, it's not something that you were either born with or not born with. It's a, it's a learned skill, just going out and learning something doing it around and tell you that. Thank you so much for sharing that it was your, your accent. That was such a insecurity for you, because I want to tell you that your accent, and listening to you talk is really music to my ears I love, I love the way it sounds, it's it's really nice to listen to, as a person who, as a person who, you know, as an American, that speaks English as his first language I love to hear people that have different accents from different countries talk. And so, we never know. We never know. How beautiful, what we have to say or what we have to present to somebody can be because we're so critical of ourselves so I'm so thankful that you push through that fear that you had, and are now sharing your voice because it really is beautiful. 

Elisa: Dave, It's my first live show today. Today, I've never done it before. Well, we need to take out the Zoom calls that I've been doing. That is just one on one, but that's my first live, you have no idea how I'm afraid of doing this. So yeah, so today I'm overcoming one more fear actually, well not only about speaking in English in the correct way. Being people really understand my message. Message and in my voice, but put your face out there. Live as you do every single day. It's something that was in my plan and now I guess I need to do it every single day too, because I've already done it, guys.

Dave: Very inspiring. I mean, very inspiring and I just want to tell you that this moment right now for you watching you live this moment right now and do this is really a beautiful sight.

Elisa: Thank you,

Dave: You're having a beautiful human experience right now. Rocking through a fear that you had. And you know what you showed up showing up is half the battle. You showed up, you had, we had technical challenges we were a few minutes late because we couldn't even hear your microphone you end it now you're on your phone, and even that didn't discourage you pushed through that and here you are

Elisa: Sweating.

Dave: And you know what sweating doesn't matter. It's wonderful, it's it's just to witness it right to witness it to for you to be sitting and I'm just trying to point it out because this is a moment for you, moment, and it's also a moment for everybody else by you doing this you're giving such a powerful experience to all of everybody who's listening right now, and experience that they'll never forget.

Elisa: Yeah guys, it's difficult but it's not impossible. You always need to try something else and get out their comfort zone to get better results. Otherwise you're going to get whatever you've been getting. So yeah, that's why being afraid of overcoming your fears. It's not going to give you. And I guess that life is set in every area of our lives, not only business but everything that you need to sort out. You should go and solve it, and move forward, and go ahead. So yeah, that's that's the way I tried to live.

Dave: That's the way you're living today, and that's the way we can see intel that you've been living because of what you're doing and just the results that you're getting the confidence that you're building. It's, it shows. It shows not just in the money. The money is great, but it shows in your, in your, in your spirit, it shows in the energy, it shows in your attitude, and it's been a pleasure. I really hope that you will stay, that you'll come back, that you'll keep us posted, that you'll continue to contribute to our community because we are incredibly grateful to have you.

I'm grateful to Dave, I can't wait for this pandemic to end because I really want to go to the mastermind event. Yeah, I want to be there and hopefully it will be next year, or even this year,

Dave: Who knows. Yeah, I think it's gonna be this year, my guess is it's gonna be this year, and, and I can't wait. I can't wait. Okay we will give each other big huge, high fives, elbow bombs whatever we feel comfortable with and have a fantastic time okay, hug, that's fine too. I'm fine with that. Okay,  I am excited for you, and I am, yeah I'm excited to know you and get to know you more and to continue to see your journey. This is what is exciting for me is to see people grow. And because, because this is not, you know, this is not for the people who, who, it's not for the people who need it. We all need, you know, it's for the people who want it. You know it's for the people who are willing to go after it, you know, I mean, anybody can get something from listening to these, these shows and anybody can get something from going through our training, but, but to put to actually apply it and then to go through the process of growing, and then and then earning your results, it's a beautiful process, and you are showing us how how really amazing. it can feel and in what it looks like people this is what it looks like right here. Okay, thank you so much, keep smiling and and keep, keep up the great work. Okay, Elisa will talk to you real soon.

Elisa: Thank you so much guys, Thank you. All right, you're

welcome. Take care.

Dave: Alright my friends, I mean if that doesn't get you fired up I really, I don't know what will. Okay, I just don't know what well, you know, so I love you all, I appreciate you all, I'm going to start my day filled with tons of gratitude and inspiration this morning from that wonderful conversation, and I hope you guys have an amazing day, be legendary my friends, and we'll see you back here tomorrow 10am Eastern Time.

Dave:  Hey what's going on, my friends, this is Dave Sharpe Welcome to Wake Up Legendary you already know. It is a beautiful, beautiful day to be Legendary. Alright my friends, look, I've got another fantastic guest. His name is Brett and Well let's find out where the hell he's calling in from right welcome to the show my brother.

Brett: Hey Dave, welcome. Thank you for having me here.

Dave: You're welcome. Thank you for being willing to come on. Where are you calling in from?

Brett: Prague in the Czech Republic.

Dave: Wow. Worldwide, baby.

Brett:   Yeah and beautiful day as well here so it's nice to be on the call.

Dave:   When they say, www dot, right, that stands for World Wide Web, doesn't it, yes, yes, yes. And look at us man, worldwide here. You know, I think that's I think that's a fascinating concept for somebody who's brand new to kind of wrap their head around is the fact that they literally can generate customers, and obviously make money from clients customers that are all over the world. I mean is that mind boggling for you? I don't even know that I fully wrapped my head around that even after over a decade.

Brett:   Look, you know I love this because I practice martial arts and I have local martial arts school. And I can only teach that luckily because I cannot do it online because I cannot touch people I don't know. So, I only get paid when I teach, yeah. And right now, what's happening my school is closed for around a year. So, you know, it's really like for me it was like, I have to do something, you know, and the internet is like that is really powerful. I mean with that you can learn anything you want. You don't need to go to school because you can learn anything you want online. And then, if you are smart and you apply it, then you know why not having this World Wide Web and make a business from it.

Dave: Yeah. So let's, let's tell us a little bit about that what what has 2020 been like for you, you are, you have a martial era. Tell me what you are first of all, you're a black belt?

Brett: I actually teach Chinese Martial Arts called Ling Chen, and maybe if they saw the movie it man. So they have different versions so for example in version four, my teacher from Hong Kong is in it, so I go, he's a US Marine actually, but he moved to Hong Kong and I go to Hong Kong to study with him, and then I'm his representative for Czech Republic. And basically, it's something like black belt. But we don't have black belts, we just have the title.

Dave: So you, in 2020 Coronavirus has forced you to shut that down. So you basically are without, you're sort of kind of had an unwelcome surprise, right, of the year. So talk us through how that happened and what eventually led you to getting either online, back online, tell us a little bit about that backstory.

Brett: You know for me it was really, I don't want to say devastating right because I'm still here, but I really felt almost like depressed and then I was like man, no I'm I do martial arts, and why I, you know, if I feel that way, then how other people who don't have the mentality that I have, how they can feel, so I was like, this is really wrong. And for a week after, because I paid for my studio, I had to rent it out, and I did not even get money back, or, I even didn't, you know the owner didn't come and say Hey, today, you only. You only were here for a week, and then you had to close down so don't be don't charge you, but I still had to pay for the month, and then I basically said goodbye to the money, so I say you know what I cancel my contract for the studio for now. And I’ll just, I try to teach, privately. You know in my own home, outside but right now we can't even go outside without basically the mask here is crazy. So people are scared, and you know I just have to somehow survive this online. Probably the best thing.

Dave: So what led you to Legendary? Tell us how you found us and what I what you thought when you found us and kind of what you what your experience has been like so far.

Brett: I have, you know, in 2020 when I started to really figure out what to do with myself and I found different courses on like YouTube video so I changed my martial arts you took out to like make money online YouTube channel, and it was like, it's crazy. But, you know, I did that, you know, so I still have some martial arts videos there and YouTube didn't push my content so I worked really extremely hard like hundreds of videos, and no success. And then I tried to do different things. And, you know, blogging, but, you know, because English is not my native language, and to come up with text, like, 2000 words, it's like, it's really, it's not for me, so I like video. So then, I've seen somebody doing TikToks like maybe it was like summer 2020 And I download an app, look at it and as this is not for me it's like all these kids there, so I really give up on it but then like around November, somebody, I was on email list of someone I don't even know who was there, but I start focusing more on like, Hey affiliate marketing is probably good because I don't need to have the products, and there's already courses and products out there that people who are really good at it, that they created. So why Not? Like me, Like nobody, I don't have the support of hundreds of people. There were a lot of people who bought your course, and I've got emails about TikTok, so it was the 15 free leads. Yeah. So, I got it and I got, you know the cheat sheet and I said, Okay, I watch all those guys under video, and I said, this looks good. And then I actually get the marketers club, and I start to watch instead of going and watch Netflix, like I used to. I, Legendary Marketers Club was my Netflix and it still is. And I watched every day like five minutes was like six hours a day on, especially Matt I watch a lot of his videos because LA, he is on those videos. And then I realized that this education. This webinars are really good and I learned couple things about like Facebook marketing and as I'm gonna try Facebook marketing for for for whatever I needed and I started applying the scales for my businesses, and I've seen results, and I said, Damn, there's, there are course courses online that cost like, I don't know, $400, $500 on Facebook, for example, and here I am paying like, I don't know some really low cost. Marketers club, and I get all the information I need there, you know, not only about the Facebook ads but I watched about the psychology of selling and copywriting, and I really like, it's like, I first seen, Basically, a platform that has everything you need to, if you want, you can find anything you want to learn, and then you can start applying and that's what I really like about it I cancelled all my membership fees I pay like $40 there and $50 There $97 There, on different courses on YouTube, Facebook, affiliate, and then I cancelled it. Because all I need, basically, is this and I really like, I, I know it. Maybe I'm gonna sound like salesmen, right now, but I really do like it.

Dave: Yeah, well, we're, we're thrilled that you do it, and so you've also used the skill sets, particularly at some of the advertising, paid ads and so forth. Your, your wife or fiance has an economics, business is that right and so you've helped to apply. How have you used some of these skill sets that you've learned to be able to help grow your business?

Brett: First of all, we change the mindset about how to actually go about and find new customers for the products, and what we did is we start to create, putting more story into because here in Czech Republic, nobody's doing stories, everybody when I go to see the ads, everybody's like hey by my by my perfume by my shoes by my this but it's like who is this person. So right now we change around with what I learned. And those lessons were blessed in Legendary, and it worked, and people. What's really cool about this is that people start to engage in, and they start liking, commenting and asking questions, and I think that for Facebook, if they see that you have this engagement, The ad cost is going along. So, it's good. 

Dave: So you're using, so instead of, she's got a physical product right? Yeah she's some sort of a physical product candles or something like that right?

Brett: Yes, homemade candles.

Dave: Okay, and so what you were doing before I want everybody to hear this really closely because this is very important, particularly if you're wanting to run Facebook ads, a lot of you guys are wanting to run Facebook ads. And in this applies to all marketing it doesn't matter what the technique or the strategy is whether it's Facebook ads, whether it's YouTube ads, whether it's free, TikTok videos, but you are basically just pitching the benefits of the product at first you were just kind of selling the product just like kind of everybody else was hey, buy my product here's why my product is great. And what you started to do was inject telling stories about the product and telling stories about yourselves and why you created the product into the ads, which made the ad copy, probably a little bit longer, and, in turn, what that did was that created more engagement, more people were leaving comments like, wow, love it, great story, you're incredible such an inspiration that kind of stuff right. Yes. Is it? Am I on target?

Brett:  Yes, you know your stuff, this is exactly what I learned from you guys. This is exactly how it works.

Dave: Yeah, exactly. So, that's fantastic. That's that's great and also I would I, you know, all this stuff works. Brett in anything. So, for example, for you, like, one of the things that I love that I love doing it gets me in trouble sometimes because it's, it's, I'm throwing so many ideas that people but the applet what I want to, when I want to just say is the application of this style of marketing, direct response marketing in direct response marketing is where we solicit a specific response from somebody, and we, we bring them to a landing page, and we ask for their email, we bring them to a sales page we ask them to buy one thing, right, it's a direct response infused with storytelling style copy in videos. When we use those marketing strategies that sort of style of marketing, which is the marketing that we teach here, you. And then, and then. Okay, and then you combine that style of marketing with selling information now you happen to apply it to selling a physical product, but imagine, imagine this, that sometime down the road, doesn't have to be right now, but sometime down the road. You say, or immediately that whenever you wanted to, you said you know I don't want to take some of these martial arts skill sets that I've been teaching people in a live room, and I want to package that into a course, something that somebody can go through and watch the videos inside of a membership area that I sell them for how, you know, couple of $100 $500 $1,000, whatever it is, right. And now I've taken this information I've packed it into a course, and I'm selling it using these direct response marketing strategies infused with story. That's just one example. Right. Here's another example, let me just because sometimes when, when we breathe this stuff, we begin to see oh my gosh, how many different ways can I make money with this knowledge? Your girlfriend, or your fiance has a successful e-commerce business. So, using the strategies and the techniques that she's learned, she not only continues to run her e-commerce business but she turns around and she creates a course and a coaching program to teach other people, exactly how to use direct response marketing and storytelling in, in, in, in, in actually teaches them how to run a successful e commerce business as well see selling the information, see the world of opportunity. Now that those that it's not good to try to tackle too many ideas at once but my point here is, is that when we begin to learn these skill sets in this business model. We beat, and we, we start seeing the world through a set certain set of glasses, we see opportunity in so many different forms. What's coming up for you as I fan this Brett?

Brett: Actually, me and my fans that we already talked about it. You know, every time I learned something new from Legendary that I tell her because she always said Hey, tell me, tell me because it works. So tell me, so I always tell her, and then she's like, and she's like, You know what, we can play to do like webinars, or we can teach people here in Czech Republic, how to do it because nobody is doing it. And, and, like you said about my martial arts, I know that I cannot teach it, you know how to defend yourself basically through the video, but we just have a couple fighting principles that are actually, you can apply them to a business so I want to later. Do the mindset training from like martial artists, to a business, and how it actually helps how it helps each other. So, I will, I plan this for the future. That is for sure because I believe that these Asian fighting or philosophical principles can be applied very successfully. And this is what we really want to plan.

Dave: Yeah, so I'm thrilled to hear that. I want to give you guys who are on this, how would you like me to give you a secret, hidden marketing gem, That's completely free, everybody can access it.

Brett: Okay I want to.

Dave: I’m gonna show you something that's so cool. Okay, so cool. All right, watch this. I'm going to share my screen. I'm going to show you something that's absolutely so cool. It's going to be actually two things. All right, let me know that you can see my screen in 321 Can you see this. Yeah. Okay. Let me tell you something. Okay, first and foremost, this little website called swiped.co and it's a place where you can come and get like, all these different old marketing letters, sales letter stuff like that, from different copywriters, different niches, all this different kind of stuff. Right. Well, there's their self defense if you just go on this site they're self defense. And, and what, hold on a second I, for whatever reason I that didn't bring up my results. Let me see if they're right here. Hold on a second. All right, so what I did was I Googled swipe self defense and it did come up with three swipes so you just kind of got to, you know, kind of work side a little bit and try different keywords, but self defense is actually one of the hottest niches. Over time, it's for whatever reason, you might put it under the health niche the health umbrella self defense as a sub niche, but there are some really, really, some really successful ad campaigns and some successful marketers that worked inside of the self defense niche. Because, I mean people who are like, you know, you would you would probably consider them maybe in America we call them to a second amendment that's your right to carry arms, you know people who are interested in being protecting themselves, they're there, you know, that's just on the forefront of their mind but who doesn't want to. Who doesn't want to be safe? Who doesn't want to protect themselves. So, on this site, there's some great examples of some sales letters of, of, of different marketers and different copywriters who have written, really, really powerful and successful sales letters for self defense programs, another one. This guy is pretty Legendary. His name's Matt I know him. I know. Okay, Matt Fury. Now, you may know Matt Fury as the self defense guy. Okay, or the poor the fitness program guide but what Matt Fury really is, in theory is also a world class copywriter. He's also a world class copywriter in one of the reasons why you know him, and one of the reasons why he's been so successful is because not only does he have the information and knowledge about martial arts, but he also has learned the skill sets to be able to sell his training and his information. And so this is a great example you could probably, you could probably go and look him up. Matt Fury, self defense and find tons of stuff from him. And if you, if you looked at it and you studied it, right, if you looked at it and you studied it, then this would be a absolutely and here's some of his products over here and probably it's probably going to take us to a sales letter, there you go it's a sales letter right. So, it's going to show you it's going to model for you, how exactly Matt Fury has used these direct response marketing principles, to be able to sell his all this is the business of selling information, Brett, what's coming up for you guys going through this?

Brett: I know Matt for a really long time and I've bought a couple of his books, so I, I really think it is a question right now telling me yes, you know, I should definitely try something like this. And I just had to come up with a great idea and the format.

Dave: Well see what what I what I'm doing here is just, it's not particularly throwing it on to you, Brett to say you should go out and do this right now. It's good for you to take the time to practice the skills, take your time to really decide what ultimately what niche you want to land in, okay, because you may not, this may not be the niche that you ultimately want to continue to stay in, but what I'm, what I'm trying to do for you and everybody else who's, who's listening is to help you to realize that these direct marketing principles, these skill sets that we teach You're Legendary can be applied to literally any niche. Okay, to any niche, and there's so many great examples out there, Matt fury being one of the best in the self defense niche that when you begin to when you, when you both learn the skills and you also see it being modeled by somebody else who's quite frankly, this guy's a Legendary Marketer, you begin to realize, Oh wow, I literally can apply these principles to any niche that really exist out there. And one other thing that I want to say to all of you guys who are, who are from different countries. I see a lot of people who come into Legendary and they say, you know, oh I'm in Czechoslovakia, I'm in Bulgaria, I'm in Norway and, and I'm on Tik Tok, and it's only, you know, the algorithm is only letting me, it's only showing my content to people within my country. Well, that may actually be to your advantage, because there's likely nobody else in your country that's doing or talking about maybe the topic that you could be talking about within that country, whether it's self defense in doing it in that way, or whether it's how to make money online, or whether it's, you know, example after example after example so entrepreneurship, my friends, is not about trying to fit into a box, which is what what society trains us to do and I see so many people come into our meeting and they, and they're trying to fit into a box, they're trying to be like everybody else and they're seeing the glass half empty, entrepreneurship and being successful, particularly as an online marketer is about looking at a scenario and asking yourself, How can I make this work to my advantage, because there are no promises, there are no guarantees. This is the real world, nothing is handed to you, even because you're learning these skills doesn't mean that your success is guaranteed. It's up to you to figure out how to apply these skills in a way that can, can, can create riches or wealth or help you achieve your goals. Right, it's there is that element that nobody can teach you or give to you. And that's the missing piece, because some of you guys have gone through tons of courses, or whatever, and it's like the only piece that you're ever missing, is just that piece of grit and creativity, where you connect the dots from what you're learning to how you can make it your own. Everybody's always ‘tell me exactly what to do.’ And that's like a factory worker that's like an employee's mentality, tell me the exact button. My boss doesn't tell me exactly what button to hit, and it's like, Well, guys, this is not a job. We're not your boss, even if you buy training here. It's like if you go it's like, think about it if you went to college Brett the professor's knocking, you know, even in the real world in the employee world then professors not going to come out to the job, and say ‘okay, Hey buddy, here's how to fill out the application. Here's the different places that we're going to go and apply for that right’, it's like so, at a certain point we got to grab our big boy and big girl pants and pull them up and say, Okay, how can I use this situation to my advantage. How can I take the skills that I'm learning, no matter where I'm at in the world, and maybe the previous expertise or information that I know and how can I turn this into a business, and that is like the missing ingredient. It's like somebody can give you 99% And I feel like Legendary here we give people as much as we can humanly possibly give them, but it's like there's that one last missing piece to where you actually have to put on your Creator hat, take off your consumer hat and put on your Creator hat. Right, and actually apply and test, and be willing to fail forward and be willing to take some risk. And that leads me to asking you if anything's coming up for you but I also want to ask you about that quote that's behind you, a journey of 1,000 miles. So I'm talking about exactly that. So, why did you write that on the back of your board for this interview today?

Brett: Because I believe that if you want to do something, it can be. I don't know, I want to make coffee in the morning. So the coffee will not just magically appear in my hand, like, like here, right, it's now happened magically, but I had to normally, I would have to go. And I have to press a button and create a negative coffee right so I have to take some kind of step towards it, it will not happen just by magic. And, you know, when I teach martial arts, I get so many students, hey, I want to learn how to fight. Okay, so do this, and I show them something and they look at it, I'm like, No, I want to know how, if somebody give me punch what to do I'm like no, do this first, and they're like, No, but you know, this is like I don't want to do this I want to really know what, you know, what I told you I said hey you know what you have to have some first steps on basics. Without it, your mind will not be ready to, basically, face the fear, or, you know you will, you will be able to, you will not be able to defend yourself if I just show you because your, your mindset is not set up right. And I think that people need to, It can be applied to business, if I think that I buy something done for you or us or a system or software that I press the button and I make $1,000 Next week, then our wait, maybe another 100 years before that happened. So, you know, I think that if I know that all I have to do is create a landing page set up autoresponder to send traffic. See how it's converting, see how my emails are converted and tweak it inside, for the best conversion. For the sake, I guess. So this is the action I had to take. I have to now learn how to create a landing page, How to give the autoresponder, how to connect it and how to measure the results, and it will not just be because I will buy Legendary. It will, it doesn't mean that. I know it, or that it will just happen like that, you know like I have to apply. And I have to do it, and that's basically the step I have to do. First step is to decide what I really want. And if it is making money online that. Okay, the next step would be deciding how and what I want to do, do I want to have my own product, do I want to be afraid of what I want to do. I don't know. You too. I had to figure this out. Once I have that I can go the next step but before. If I cannot decide this then I cannot actually apply the next step and the next step because I don't know what to do, and I don't know where I'm going.

Dave: The point that you're making is, you have to make decisions. That's what I'm, that's what I'm hearing from what you're saying, and I think what you're saying in terms of, you have to make decisions along the way, is such a key thing, and so many people, for whatever reason, Brett, are unable indecisive, or unwilling to make decisions, because when you make a decision, then you have to live with the consequences of that decision whether good or bad. And so many of us are not willing to live with those consequences, take that risk. Right, yeah. 

Brett: You know Dave, I noticed again through teaching my martial arts, I noticed that I always tell people that when I teach my school and my class is like life, but in life when you make a mistake right you see the mistake within the six months, year, 10 years and then you realize, it was a mistake. But in my martial arts courses if you make a mistake you get hit. So, you see it very fast. Hey, you made a mistake. And if you can't decide if you cannot decide, I'm gonna go for it now, then you basically are going to be slower than the other guy who decides that he wants to do it now and he will. And that will not wake you up. Then, you will never be able to succeed because your decision process is too slow. And I think that this is what I. Every time somebody comes to my classes, and I show them some stupid, basic thing. And I see that they are not able to do it and I come to them and I say, you know, I don't like this. Do you understand what I say, if I explained, I showed them I explained to them, they said to me, yeah I can, but then I go around and I see that they do it only once. I think they know it, and then they were asked, Do you want to teach me?' Show me what you learn. And I see that it's not the way I showed it to them. So I said, you know, I don't say them personally. But my head in my head, I know the person is telling, explaining something showing them even take their hands and do it with them. And then they don't, they are not willing to actually practice. When I know that he will quit within two weeks. I know that he will quit, always in every, it doesn't matter if he's doing martial arts, or if he's going to YouTube, or move, he will always quit. So, I like this. 

Dave: It's like you're telling my story of seeing people go through something very simple, very simple training where you only have to watch videos, and we instruct them to do something, and then they do it their own way, or try to take a shortcut or they go into the Facebook group and say, can anybody do this for me or just give me a quick tip or whatever, and unwilling to just follow the guidance that we're giving them. And then, you're right. Quit disappear, complain, whatever, that's so interesting that there's such a, a similarity between very similar.

Brett: That is amazing because I really, this way I think that every time somebody comes to my martial arts, I, I teach them self defense, but it's only a vehicle to teach them some new habits in their mind, and they're like I had this student who was skinny, tall, and really no coordination, no nothing. And I thought, he will quit because every time I tell him something. I said no, no, no, and he heard my no like after three years. He's helping me to teach other students. I asked him, Hey, why did you stop martial arts class? He said, I've never wanted to do martial arts, I just want to do something for myself. And when I came to your policies, it was different than just martial arts because you told me how not to give up. And I said, this is what I want for all my students, and now I can actually, because I cannot teach this physically one to one. I would like to do this in the future to business because I think that martial arts and business mindset is the same.

David: Brett I want to ask you a question. I know that you're, I know that you're doing, you know make money online content on your marketing. Do you use the martial arts analogies and do you talk about martial arts a lot.

Brett: Actually, now this call the first time I do it live, or on the video, I, I plan to do this, I've planned to do this for ages.

Dave: Do you want to know why I asked that is, I'm just gonna tell you why it's so powerful. And this I think is a great example for all of us to learn, right now in this instant and in this moment, how to take our current, whether it be job or knowledge or even current identity right because your identity really I mean, you've even got the martial arts shirt on today right is that is that is that the logo from your studio or something or not?

Brett: Oh this is can I show you something good. This is, we were in Taiwan, with my fiance. After you know we become successful with our e-commerce store, and they're like this store with really cool shirts, Asian style, and I'm gonna, I'm gonna, they were expensive, but I said you know what, I'm gonna get there because nobody will have this in Czech Republic, and, and I have like pads and everything everybody looked at me like, what, what is this on the airport, they go I'm kinda like mafia guy and all these things and you know I didn't care.

Dave: Yeah, that's cool. Okay, I thought it, I don't want to, I don't want to. I want you to miss my point. I don't want anybody else to miss my point either. It looks like Maurice Ellison just said he's doing storytelling. This is so cool. Maurice picked that up. Listen, Brett this martial arts metaphors analogies that you're using, you are magnetic..

Brett: Thank you. I'm gonna be shy from this. Thank you very much I really appreciate it.