wake up legendary

Let’s Get Ready to Rumblllllllllle: Affiliate Marketing Versus Multi-Level Marketing (MLM)

If you ever pop into one of the Legendary Facebook groups or tune in to Wake Up Legendary (a live daily podcast held every single weekday at 10am eastern), you might see questions in the comments like…

  • Is Legendary an MLM? 
  • Do you have to build a team?
  • Is it a pyramid? 

(Quick answers are no, nope, and definitely not!)

But LOTS of people are asking these questions, not just one or two. 

So to address the elephant in the room, let’s take a closer look at the differences between these two business models: 

  • affiliate marketing (also called freelance digital marketing). 
  • network marketing (also called multi-level marketing or MLM for short)

During a recent interview on Wake Up Legendary with Dave Sharpe, sisters Kimi O’Neill and Trish Verzera brought a very unique perspective. 

Together, they’ve built successful businesses in both the network marketing world and through affiliate marketing. 

So what’s the difference? 

Let’s start with the basics. 

An affiliate marketer promotes a product or service on behalf of a company. 

When a customer makes a purchase through that affiliate’s unique link, the affiliate earns a commission. 

The commission is sort of like a “thank you” gift from the company for generating a sale.

And it’s a win-win-win:

  • For companies, there is no upfront cost – they only pay out commissions after a sale is made. 
  • For the affiliate, there is no inventory, shipping, or customer service – they simply share the product with their network and show how it solves a specific problem.
  • For the customer who purchases the product, there is no additional cost to them, and there might even be a discount. 

For example, have you ever heard an influencer say something like, “Use code ‘Laura20’ for 20% off your first purchase!”? 

That affiliate is giving an added incentive to purchase through her link. 

And that unique code helps the company keep track of exactly how much to pay her. 

Network Marketing is great for individuals who are able to build large teams:

  • Network marketing or MLM companies benefit by having sales reps sell physical products.
  • Independent representatives are often required to purchase and/or keep inventory on hand.
  • Customers can be recruited to become sales reps themselves, thus expanding the network. 

Sales reps earn commissions from any products they sell as well as from products their team members sell. 

So there are multiple people earning commissions on every sale. 

The more people you recruit to join your team, the more money you can make. 

What can go “wrong” within these business models?

For affiliates just getting started, it can take weeks or months to start seeing results. 

There’s a heavier lift at first, and many affiliates simply lose patience and “quit before the miracle happens,” as Dave likes to say. 

In network marketing, if you’re not great at recruiting people, you’ll have a hard time making good money. 

Also, with a more significant investment into product and inventory, many sales reps actually lose money when they join an MLM. 

Remember, any business can change structures or even close at any time… 

But how you’re impacted as an affiliate versus an independent sales rep are very different. 

For Trish and Kimi, they went through one of these “worst-case scenarios” with their MLM. 

After building up a very successful network marketing business, the company they worked with changed their compensation structure. 

The company went from being a Network Marketing company to an affiliate-based company… 

Which meant overnight, the thousands of people on Kimi and Trish’s team became their direct competition just like that. 

The good news for the sisters was that they happen to be mindset coaches as well. 

So they didn’t view this setback as anything more than a challenge to overcome. 

A learning opportunity.

What did they learn? 

Ironically, they started to learn affiliate marketing! 

(They also learned that they’re super resilient, capable of doing hard things, and able to achieve anything they set their minds to…all stories for another day.) 

What are the benefits of each business model?

One of the main benefits of affiliate marketing is that it’s almost a “set it and forget it” type of business. We like to call it “semi-passive” income. 

That’s because once your systems are set up, they run 24/7/365 in the background while you’re doing other things. 

The active work is simply generating traffic to your offer, which is best done daily. 

But even posting content can be mostly scheduled ahead of time. 

As Trish said, one of the biggest benefits of affiliate marketing is simply “doing what you need to do and walking away.” 

So how about network marketing?

Legendary CEO, Dave Sharpe got his start in network marketing because it was one of the few businesses available to him as a recovering addict with a criminal record. 

It’s great that anyone can get into it. 

And as the sisters experienced, network marketing can be lucrative, especially if you build a huge team. 

But network marketing also requires a LOT of effort and follow-up with members, which some might see as a drawback.  

In fact, Trish has to constantly check in with her team members. 

The work is NEVER done, and there’s no walking away from it.  

And if the company changes or closes permanently? 

Let’s say a company suddenly shuts its doors, never to open again. 

If you were one of their affiliates, you’d simply take your skills and apply them to a new product or service. 

Build a new funnel, set up a new series of emails, and drive traffic to your new offer. 

But, if you had built your entire business around that one company, yeesh. 

You’d be more or less out of luck. 

Yes, you could certainly apply your skills to a new company, but your team and everything you had built would not transfer over. 

So, which business model is better?  

There’s no better or worse here – it’s simply a personal preference. 

Both affiliate marketing and network marketing are real, legitimate business models with benefits and challenges to each. 

And in the end, you can be successful at anything you set your mind to!

Becoming an entrepreneur requires effort, consistency, and likely some training and support along the way. 

This is true whether you build a digital marketing business, an MLM, or even a brick-and-mortar business. 

Weigh your options to see what might work best for YOU in your situation. 

Want to learn more about what kinds of businesses are possible? 

Tune in to Wake Up Legendary live with Dave Sharpe every weekday morning at 10am eastern, or catch a replay on your favorite podcast platform. 

And as always, stay legendary. 

Legendary Marketer Student Spotlight: Silver Linings with Becca Dunkin

Becca Dunkin started out down a pretty familiar path: 

Go to college, get good grades, start working in your field. 

And she did it in a big way – as a single mom taking on a bunch of student debt to become a chiropractor. 

But about six months into her career, her enthusiasm started to fade. 

“Is this it?” She wondered. “Am I really going to do this for the next 30+ years?”

About a year into working, she was full-on depressed at the thought of doing the same thing over and over… 

DREADING going to work the next day… 

HATING to go back in and treat patients after her lunch breaks…

And feeling GUILTY that her depression was affecting her time and attention with her daughter. 

So what do you do when you’re in a funk?

Becca began scrolling TikTok trying to numb her mind a bit…

And up popped a former nanny who was making six figures online through digital marketing. 

Just like every other person thinking about starting something new, Becca was unsure about it.

She’d never done anything online before! 

And was it even real? 

“We’re so ingrained to think that we have to trade our time for money. So as soon as see someone coming up with this ‘new’ way to make money online, people shout, ‘SCAM!’”

So she watched for a couple of months…

And learned that affiliate marketing is a very real business model that’s been around since the 1980s. 

While the business model isn’t new, modern technology makes it accessible to anyone who wants to learn. 

Taking a leap of faith

How many people out there WANT to leave their jobs, but either don’t or won’t because they’re already so far down a particular path? 

And what happens to the folks who, like Becca, have invested a significant amount of time, energy and/or money into building something that they end up hating? 

It’s depressing to think about. 

If this is you, write down this golden nugget right now: 

“It’s OK not to use your degree. It’s OK not to go to school, or to switch your path if it turns into something you’re not passionate about.”

Becca left a job after just a couple years EVEN THOUGH she’d invested 8 years into schooling and had spent $200 thousand dollars on her education. 

Daammmn! Gutsy, right? 

But what if she hadn’t!? 

She’d probably still be depressed, treating patients, and scrolling TikTok…

Instead of living life on her own terms. 

Has her journey been an easy one? 

No!

Nothing worthwhile ever is. 

But Becca KNEW that working as a chiropractor wasn’t going to work for her long term and she had to make a change. 

So not IF, but when you feel like quitting…

Repeat what Becca would say to herself: 

“You’re going to do this. You are not quitting. Remember the reasons you’re doing this.” 

It worked – Becca never quit, even with few results to show for her efforts during those first couple weeks and months. 

She had to work through her feelings of self-doubt, “comparisonitis,” and the belief that it was going to take forever to become successful.

And GOOD THING SHE DID!

Since she started in October of 2022, entrepreneurship has opened up an entirely new world to her. 

“Six months ago, I would’ve said I’m 100% not creative. I was 100% into math and science only. But now, I’ve released this creative side of my brain that I never knew I had!”

And that mindset shift hasn’t been the only benefit…

Showing up in her business consistently has helped her earn a multiple 6-figure income.

Now listen, Becca’s results are not typical and there is no guarantee that you will earn even a single dollar by purchasing a course or starting an online business.  

But to see someone like Becca – a regular person who simply wanted more out of her life – succeed in such spectacular fashion…

Let’s bottle up her success and let it be a motivator to stop scrolling, take action, and learn something new today. 

Because even making a fraction of what Becca’s been able to earn as a digital marketer would be life changing income for a lot of people. 

How has life changed for her? 

  • Becca left her job as a chiropractor and now is able to greet her daughter off the bus after school every day. 
  • She’s planned multiple vacations over the next several months
  • And she now has the ability to plan her days as she wishes, working more on some days and less on others. 

Hear that? 

Becca lives on her own terms.

Not surprising, others have started to notice. 

Her friends have said things like, “Becca you look so happy!”

And she is happy. 

No, money doesn’t buy happiness…

But it does buy options. 

Having enough money to live comfortably means your job, boss, or company no longer gets to dictate your family’s schedule.  

And for Becca, earning income through digital marketing has created a life that is more relaxing. 

She’s simply not so stressed all the time. 

Remember, she’s no better, worse, or different than anyone else…

But she is a fine example of what happens when you take the bull by the horns and make something happen. 

Becca believes that everything happens for a reason, from having her daughter at 19, to going to school, to working at a job she ended up hating…

Because it all led to where she is today – building a successful business, living her dream life, and raising her daughter on her own terms. 

We all know what happens if you don’t make any changes in your life…

Nothing changes! 

Yep, you’ll basically be in the exact same place a year from now as you are today. 

But what if you allowed yourself to dream a little bit…? 

And what silver linings will you find along your way? 

For an extra dose of inspiration, listen to the full interview between Becca Dunkin and Dave Sharpe on Wake Up Legendary, or catch the replay on your favorite podcast platform.  

The Weekly Legend March 26th-April 1st

The Weekly Legend

Your source to stay connected, educated, and inspired.

March 26th – April 1st, 2023

Your Weekly Legend for March 26th-April 1st

 

Think back for me…

As a child, was there that unspoken (and sometimes spoken) expectation that you better choose to become either a lawyer or a doctor? Maybe an astronaut? 

And if you didn't choose one of those, it felt like you were choosing misery

Well, guess what? 

It was all a big fat lie. 

 

The truth is that no profession guarantees happiness or success.

Thursday's guest is a single mom who spent eight years in college and over $200k in tuition loans to become a doctor. 

But just six months into her career…

she was burnt out… 

miserable… 

unfulfilled. 

Like many moms, she was often filled with guilt, leaving her young child all day. 

She couldn't imagine doing this for another 30 years. 

 

She felt depressed and would escape her daily reality by scrolling through social media. During one of those scrolls, she watched a TT about a $7 course. It wasn't a quick decision for her to explore other options. But after a few months of watching videos, she finally decided to take the next step and see what this was.

What did she have to lose? She was already feeling miserable. She decided to dive in feet first and take action. 

And in just a few short months, she walked away from her medical profession for good and never felt happier.

This inspiring story will not only make you feel ignited but will also give you the fuel to keep going. 

You'll see first hand, what it looks like to take a chance on something new and find your true calling. 

 

Don't miss out on this amazing interview with Becca. 

Her journey will show you that it's never too late to change your path and find true happiness. 

Click here to watch the full interview and get inspired to take your next step forward.

Lastly….we have ALOT going on! 

Be sure to check out the upcoming interviews, guest coaches, and more down below. 

As always…

Stay Legendary!
– JoAnn

Mark Your Calendars

Monday, March 27th

Wake Up Legendary at 10 am EST

Boomer Entrepreneur Spills Secrets to Creating a Healthy Retirement Income. As Steve Neifing approaches the end of his 40+ year career in transportation, he’s building a side hustle so he can enjoy retirement with his wife. Tune in to Wake Up Legendary LIVE and hear how this Arkansas native is carving out a whole new life for himself and his family

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will talk about strategies in your mindset can and will help you boost sales in your online business.

Tuesday, March 28th

Wake Up Legendary at 10 am EST

Midwest mom of two finds purpose after loss to show daughters what’s possible. No matter the circumstances she’s found herself in, Christy Krogman’s strength and resolve are next level. Join us LIVE for Wake Up Legendary to hear how she’s overcoming “baby elephant syndrome” to build a booming online business! 

Wednesday, March 29th

Wake Up Legendary at 10am EST

Retired Businessman Turns to TikTok and Gains 10K followers in 3 months! Shannon Reeves is no stranger to building businesses. During his 40+ year career, he built and sold 3 of them. Which means he’s got some absolute GOLD to share for anyone just starting out! Tune in LIVE to Wake Up Legendary, you won’t want to miss this episode! 

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Monday, Feb 20th, Sarah Thompson is joining us on her first Monday as a full time entrepreneur! Be sure to get registered for Monday's Hot Seat live coaching call now!

Thursday, March 30th

Wake Up Legendary at 10am EST

 

An Action a Day Keeps the Boredom Away: Mom of 3 Builds an Empire! Brianna Myers and her husband run several welding businesses plus a profitable online side hustle. Tune in LIVE to Wake Up Legendary and hear how she’s “keeping it all together,” plus her secrets to growing to 10K followers on TikTok! 

 

Friday, March 31st

Wake Up Legendary at 10am EST

Second Time’s a Charm – How Rebranding Led to a 61K Following! When things weren’t going as she’d hoped working alongside her husband, Ashley Waite decided to build her digital marketing business solo. Tune in LIVE to Wake Up Legendary and hear a critical lesson learned during her first few months, and what’s working for her business right now! 

Saturday, April 1st

Saturday Support 101

Attention Blueprints Members! We are offering Support 101 on the first Saturday of each month. April's Support 101 is coming up on this Saturday, April 1st at 1pm EST. Get registered on the live support page and don't miss out! 

Upcoming Events

Camila Markson is taking over HOT SEAT!

Attention Blueprints Members: On Thursday, April 6th Camila Markson is our guest coach at the 2pm Hot Seat & Fast Feedback LIVE Call. Camila is an absolute MASTER marketer who went from Nanny to building a multi-6 figures online business! Grab your spot NOW!

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

The Weekly Legend March 19th-25th

The Weekly Legend

Your source to stay connected, educated, and inspired.

March 19th – 25th, 2023

Your Weekly Legend for March 19th-25th

There’s lots a talk surrounding a possible TikTok ban. It’s sorta the elephant in the room.

I'm not going to dive into the political or the Meta business agenda behind this today…

Instead let’s dive into what this possible ban could mean for you and your business as far as day to day operations. (Plus at the end I share a few algorithm updates!)

First and foremost…If you’re setting up and growing your business properly, it will end up as a minimal shift.  

It’s really not much different than an account getting shut down and learning how to build traffic on other platforms. 

When it comes to using ANY social media platform, we gotta remember this: 

  • We’re using social media platforms rent-free
  • They’re borrowed spaces
  • We don’t own them
  • We don’t control them
  • We only utilize and learn how to capitalize from them 

A possible TikTok ban is not an excuse to quit.
(or an excuse to not get started)

No platform determines the existence of your business. 

While it's understandable to feel nervous about losing access to such a popular platform, I want to put your worries at ease.  

How consumers interact online will constantly change and evolve. 

Here are a few reminders to settle your TikTok nerves surrounding a possible ban. 

First, it’s important to remember that social media is just a tool in the marketer's arsenal. Just like we use tools/software for funnels and emails. Social media platforms are traffic tools. 

Yes, there’s no denying, TikTok has proven to be a powerful tool for reaching your target audience fast, BUT it’s not the only social media platform available. Other platforms such as Instagram, Facebook, Pinterest, and even Twitter can also reach a wider audience. 

There are wildly successful online businesses that still haven’t touched TikTok. 

Is it useful…absolutely. Is it required for any level of success…nope. It’s not your only option. 

It never was and never will be your only option. 

If TikTok makes you uneasy…don’t use it! Find the platform you are most comfortable with using and begin to build your business there. New social media platforms are always emerging, and the next big thing could be just around the corner.

Secondly, even if TikTok were to be banned, its creators and audience don’t disappear with it. 

The creators still exist, and the consumer desire for short-form content is still there, it will just move to a different platform. 

This is why it's CRUCIAL to BUILD YOUR LIST. Your email list is completely YOURS. You own it. No one can take that piece of communication from you. Your list and followers can easily move with you to the next hottest platform with ease when you utilize your list. By staying adaptable and open to new ideas and strategies, marketers can ensure that they’re always using the most effective tools available to reach their target audience.

This is also why it’s important to stay plugged into an online community, always be open to learning and growing, and stay ahead of the ever-changing world of online marketing. 

Lastly…

Every single business needs marketing to survive. 

 

Learning marketing skills, and staying up to date on new trends, will always keep you in demand. 

If TikTok disappears tomorrow, consumers will still be buying, consuming content, and still looking for recommendations…where that happens will just shift. 

Be ready and open to shift with it utilizing the marketing skills you're learning. 

One way to stay on top of all things marketing is to listen to success stories, tips, and mindset advice that’s shared in each episode of Wake Up Legendary. 

Be sure to check out the recordings from last week and check out the guests below for this week.

As always…

Stay Legendary!
– JoAnn

P.S. ALERT: CONTENT AND ALGORITHM UPDATES! If you're on TT you probably noticed there's a shift in the algorithm…they are now rewarding content creators that create LONGER videos. Take a peak and you'll notice longer videos are landing on your FYP. If you're on TT, give a few longer videos a try if you've only been creating shorter ones. 

P.P.S. Instagram has released new updates! A whole collection of updates and recommendations were shared on a zoom between IG and top creators for what they want to see right now. (Remember marketing is always changing!) Here are two juicy updates you need to be aware of: 1.IG wants to see accounts posting stories daily 2. IG is rewarding accounts that post to the grid daily. (So it's time to kick up how often you post)

Mark Your Calendars

Monday, March 20th

Wake Up Legendary at 10 am EST

Sisters Kimi O’Neill and Trish Verzera have broken free from almost everything “status quo,” including limiting beliefs. With experiences ranging from military training to homeschooling to living in an RV, these ladies are a WEALTH of knowledge and inspiration. Tune in to Wake Up Legendary LIVE to hear the brand new ways they’re applying their skills in 2023! 

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will dive into why an e-book is not a deal breaker for your business. Tune in for the full scoop on e-books!

Tuesday, March 21st

Wake Up Legendary at 10 am EST

A young couple is building their dream life after numerous online business fails. When Sebastian and Maria built their first, second and third online businesses, they ended up losing money. Then they stumbled upon digital marketing and everything changed. Tune into Wake Up Legendary LIVE to find out their secrets to finally building a successful online business! 

Wednesday, March 22nd

Wake Up Legendary at 10am EST

Balloon Artist Twists His Way to 6,500 Followers! For Sean Rogers, bringing people joy is the purpose of his job. Tune in to Wake Up Legendary LIVE to hear how he’s creating a joyful life for himself and his family by building multiple streams of income. 

Thursday, March 23rd

Wake Up Legendary at 10am EST

Becca Dunkin Spills the Tea on Her CRAZY Success! This single momma and chiropractor with a mountain of debt was depressed and looking for a way out of her 9-5. She started her online business in October 2022, and the rest is history. Join us LIVE on Wake Up Legendary to hear how she’s grown an engaged following in record time and what’s next for this back-cracking entrepreneur! 

Friday, March 24th

Wake Up Legendary at 10am EST

Single Boss Mom of Teens Finds Peace in the Chaos. Shelley Hobbs manages a 9-5, 3 online businesses, and is a single mom raising teenagers. Tune in LIVE to Wake Up Legendary and hear her killer strategy for generating leads and sales daily to ALL her businesses!

Upcoming Events

Our Next Virtual Mastermind is Saturday, March 4th

Attention Mastermind Members: Stephy Chen is taking over our Hot Seat & Fast Feedback live support call on Wednesday, March 29th at 2pm EST. 

Get registered in the back office and don't miss this call! 

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

Quit Thinking, Start Doing

When starting an online business, it’s way too easy to get sucked into the rabbit hole of shiny objects…

and gurus…

And “lotions, potions and pills…”

Show of hands, how many of us have gotten caught up in the “researching” steps of starting a business only to wait and wait and wait and think, ooh let me do this other thing first and then I’ll execute…!? 

Probably too many to count.  

So this post is for you if you’re thinking about thinking about starting a business… 

For the folks who are feeling scared, anxious, worried, embarrassed, not techy enough, too old, too young, too whatever… 

You need to hear this: 

“You are the only one that’s going to make YOU successful.”

These wise words come from Wake Up Legendary guest, Elain Alcorn, a dental hygienist, personal trainer, and recent empty nester with an entrepreneurial spirit. 

What does she mean? 

She means you are literally the only person who can build your dream business. 

And, you’re also the ONLY person preventing you from building a successful online business. 

Yeesh. When you put it that way…

What do you need to do today to get your business going? 

Here are 7 tips for getting started: 

(Actually started.) 

(Like, for real this time.)

  1. Build a side hustle just for yourself! 

Find something you love and want to work on regularly that’s just for you.
Elain works in a dental office. But she’s also a personal trainer and digital marketer – two things she loves and finds a lot of joy in doing.
Stuck on where to start? 

Think about teaching something you’re awesome at, promoting a product that’s solved a problem for you, or sharing your journey as you learn something new. 

There are a million and one ways to do this. 

  1. Don’t keep your new adventure a secret! 

No, this doesn't mean you have to tell everyone and their brother. 

But like Elain said, “I had invested in my future without including the most important part of my future.”

Include your core people – family, a close friend or two – in what you’re doing so that they can support you. 

Elain hid what she was doing for months and got a slow start because of it.

  1. No matter what, commit to improving your skills and especially your mindset.

Whatever business you want to start, most likely you’ll need some sort of additional support to learn something brand new. 

When (not if) you get stuck, refer back to your training, reach out to your community with specific questions, and just keep going. 

  1.  Start small and celebrate each win. 

There’s no special “backstage pass” to success. 

You simply get better at running your business the more you do it.  

  1.  When you hear negative comments online or in person, ask yourself, what can I learn from this experience? 

Sometimes we allow innocent or naive comments to derail our progress. 

Or, someone might say something that makes us question if we’re doing the right thing.

Reframe negativity by acknowledging that person’s concern and thanking them for sharing. 

No need to get defensive. Instead, try to have patience for people who don’t see things the way you do…and learn from them.

  1.  Show up regularly as your organic, real self. 

Be transparent. Don’t be fake! 

This is good advice for an internet-based business as well as in real life.

  1.  Define your “why” and share it with your audience. 

Like the great poet, Oscar Wilde said, “Be yourself; everyone else is already taken.” 

Your personal experience is what will attract your people to you! Share your journey and especially why you do what you do. 

Through entrepreneurship, you’ll learn to shift your thinking and turn what you thought was a problem into a strength…

To turn your mess into your message.

And if you’re feeling scared or lost or overwhelmed, that’s ok! 

Every single successful person you see out there was once in your exact same shoes…

Questioning if they could do this…

Wondering if they were going to fail…

And scared to look like a fool for even trying. 

The difference between them and you is time. Time and effort, really. 

The successful people you see online have simply stayed in the game long enough, and they keep showing up.

Even when they’re scared. 

Even when they want to quit. 

You will never have all the answers, nor will you ever feel completely “comfortable” all the time.

Even superwoman Elain has days when she wants to quit!

But she doesn’t. 

And when challenges come along (which they will!), stop yourself from chasing that next shiny new object and simply get to work! 

What a great opportunity to learn something new yourself. 

As always, Be Legendary. 

Three Tips For Getting Started For A New Digital Marketer

This might be obvious, but trying something you’ve never done before is going to be awkward.

It will be overwhelming. 

It’s supposed to be, after all it’s NEW!

But the thing is, you won’t be new at it forever. Through practice and dedication, total newbies can learn to master a new set of skills.  

No one knows this better than Kayla Hutchins, a nurse, mom of two small children, and recent guest on Wake Up Legendary with Legendary Marketer founder and CEO, Dave Sharpe. 

As a new mom, she struggled to know what to do with this brand new baby girl…

And as a new nurse during the pandemic, she struggled to help her patients when literally no one knew what the hell was going on…

And as an entrepreneur building an online business, well, she struggled with that at first, too, setting the training aside for a while before coming back to it a couple months later. 

But she’s never quit! 

And that’s what sets Kayla apart from others. She simply cares too much about her family, her patients, and the people she helps through her online business, to give up. 

How she got started

Kayla nearly died after giving birth to her daughter. 

Then, she and her partner faced numerous issues trying to raise their daughter –

…working opposite shifts to take care of this baby girl, who was often home sick from daycare. 

…and continuing to pay the daycare to “hold her spot,” even though she was home with them most of the time. 

When her second child was born in 2022, Kayla knew she needed to find something more flexible for her growing family. 

Flash forward to January 2023 – Kayla simply hit “post” on her digital marketing business and started seeing results very quickly…

As in, she received her first high-ticket commission in just 8 days! 

Full disclaimer: Kayla’s results and any other results shared here are not meant to imply or guarantee that you will generate a similar result after purchasing any products/services from Legendary. The average person who purchases any how-to product online makes little to no money (and that includes our products).

But even though she’s still quite new in her digital marketing career, Kayla is crushing it. 

How does she put herself out there with such confidence as a newbie? 

Follow these 3 tips: 

  1. Be crystal clear on your “why”
  2. Address your target audience with laser focus
  3. Tap into your inner skills

Being an entrepreneur is NOT easy, and it can feel lonely at times especially when working online.  

In fact Kayla talked candidly about dealing with postpartum depression after her son was born in 2022. About self-doubt, internet trolls, and getting through days that she didn’t want to do anything at all. 

It was during those tough moments that her “why” helped her push through:

  • Wanting to spend more time as a family
  • Providing unique life experiences for her kids
  • Working to live instead of living to work. 

You see, it’s easy to quit when you’re just doing something for a little bit of extra money on the side… 

But when you’re committed to making real change in your life, it’s impossible to quit. 

Focus on your audience

Once that internal “true north” is set, it’s time to look outward. 

  • Who is your audience? 
  • What problem(s) are they facing? 
  • How can you help them? 

Kayla knew that there were a ton of other moms dealing with the same pressures, worries and fears that she had…

And that’s exactly whom she speaks to in her content now. 

Her casual yet brutally honest approach has resonated with moms everywhere, and they are showing up for it. 

Remember, Kayla is still relatively new to the online marketing world with just a couple months of experience. 

So how does she project such confidence?

This is where she digs deep into her experience as a nurse. 

While working on the nursing floor, she is cool as a cucumber. 

“I never let a patient or family member know if I don’t know what’s going on. All that does is invoke panic and mistrust. I say, ‘You know what? I’m going to figure it out and get right back to you.”

She uses that same exact mindset when creating content or interacting with her audience. 

From the get-go, Kayla has “acted as if” she’d already found success, she does a ton of research constantly, and is not afraid to call on her support network whenever she has a question.  

Kayla’s story is remarkable, and there’s something we can all learn from her: 

No matter what, being NEW at something is going to be uncomfortable. 

But don't let the fear of failure or discomfort prevent you from being new at something again! 

Just try it. Do the thing. Take the steps.

And as always, Be Legendary

How To Build An Online Business With Your Spouse

On Thursday’s episode of Wake Up Legendary David Sharpe sat down with Kenneth and Laurie Kleman to talk about their online business and how they now work together to make it even stronger and more successful. 

If you are somebody who is looking to build a business with your spouse, this interview is for you.

Kenneth first began looking for a side hustle after experiencing health problems from working a physical job for most of his life. While working as an electrician for 16 years Kenneth was electrocuted with 69,000 bolts of electricity. 13 years later he began to experience heart problems caused by the accident and has now had eight heart attacks, two quarrell bypasses, and 25 stents put into his heart. Kenneth is now trying to get a heart transplant and because of this, he was told it would no longer be safe for him to have a physical job. 

Laurie suggested Kenneth try digital marketing. He didn’t know much about digital marketing but his wife helped him learn how to navigate google so that he could do the research on it. He knew that affiliate marketing was real and could be an option for extra income, but knew he needed someone to teach him how to do it. Kenneth found Legendary Marketer and the 15 Day Business Builder Challenge and got started on his learning straight away.

Gaining Your Spouse’s Support In Your Online Business

Both Kenneth and Laurie knew that they were going to need to work from home in the near future so that Kenneth could attend his doctors appointments and prepare for the possibility of a heart transplant. Once Laurie saw that Kenneth was beginning to make commissions off of his online affiliate marketing business, she decided she wanted to do it as well. 

Kenneth shared with David Sharpe that the best way to get your spouse to support you is to show them the money that you are making with your business. Once they see that it is real and that you are actually making money off of it, they will be more likely to support you. 

Kenneth said that he doesn't think he would be able to have a successful business without his wife. She does the content ideas and copywriting for their landing pages and social media content while Kenneth is the more technical one and builds the sales funnels. The great thing about working together for them is that their personalities both balance each other and give their audience something to connect with. 

Going Live On Social Media To Attract More Engagement

When Kenneth and Laurie started going live on TikTok, the momentum started to pick up with their business. Going live together began to attract more couples just like them that were looking for an opportunity to work together and bring in more income. They wanted people to see them together online and see that they were having success working together as a couple, and wanted to show others that it was possible for them to do the same. “People see us as a team,” Kenneth said.

When other people see Kenneth and Laurie going live together on TikTok they realize that this is something possible that they can do, especially if an older couple from Texas is able to do it. Going live on TikTok is what gives your audience the ability to connect with you and ask you questions in real time. This will give your audience the opportunity to see you as a real person so that they can see that you are just like them. 

Be Authentic With Your Audience

Laurie shared with David Sharpe that when people are going to make an investment, they usually want to invest with someone that they are familiar with, even if that’s just over the internet. They wanted to attract more people to their business and decided to center their content around how they could help people rather than how many commissions they could make. 

Kenneth and Laurie made it their goal to try and help their clients with their situation that may have led them online to look for a way to bring in more income. They shared that a great way to attract people to your page is through the power of storytelling. Talking to your audience about what led you online and looking to make more money yourself will give them something to relate to. A lot of people can relate to needing extra income for some reason and they are more likely to listen to you if they realize you were once in the same place that they are now financially.

Being genuine with your audience is key to creating a personal connection with them. Explain to them what you’re doing in your online business and why you’re doing it. The things you might feel embarrassed about when telling your story are the things that people will relate to the most. Your viewers aren’t looking for a perfect person to identify with, they are looking for someone who is real and just like them. People want to be able to say their truth and find someone that they feel like can really understand their situation, something they might not have in their regular day jobs. 

Kenneth said that one thing that helps his audience connect with him is seeing how passionate about the 15 Day Business Builder Challenge and how it helped him. He started seeing results once he got passionate about that and wants to share that with his audience. 

Laurie and Kenneth shared that one piece of advice they would give to someone just starting out in their business is to step out of your comfort zone. “Give up the short term comfort for the long term win,” Laurie said. Don’t be afraid to talk to your audience about what led you online and let them see the real you. You never know who you might reach with your inspiration.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

The Weekly Legend March 5th-11th

The Weekly Legend

Your source to stay connected, educated, and inspired.

March 5th – 11th, 2023

Your Weekly Legend for March 5th-11th

Everyone hates a bully…but we all have that one. That one bully that knows our biggest worries, fears, and weaknesses.

On top of all of that, this particular bully is the ultimate killer of our dreams. It’s like they must have some secret access to our heads and can hear our deepest worries. Like they have some special spell or mind-reading gift that provides full access to every thought, dream, fear, and worry that crosses our mind.

Well, no special gifts are needed here. Your biggest bully, well frankly, is YOU. 

We are our biggest enemy.

We are the one that stops action toward dreams. We are the ones creating excuses why we can’t do this or that, and ultimately quit. We are the little voice repeating our biggest worries over and over to ourselves. 

So how do we overcome it? You gotta put your dreams above your fear. 

As Dave shared this week…You gotta show up and glow up! Show up for yourself and keep growing into greatness.

A perfect example of this came from the comedian Jo Koy. 

Just this week I was watching his most recent special. This guy always leaves me absolutely rolling in laughter! Like full-on tears streaming down my face. He was absolutely hilarious and then a small switch happened in the middle of the show…

He shared a piece of his story with the audience that I didn’t realize. 

This man was turned down by Netflix 8 times. 

His ultimate dream for himself was to one day have a Netflix special. And they kept telling him no. He wasn’t going to stop. He finally decided, maybe they need to see it first? 

He was going to fund the entire project upfront, do all the production, all the editing required, and use pretty much all of his savings to create it. 

It was going to be risky. 

It was scary as hell. 

At this point, he had already been turned down 7 times.

Jo Koy kept going after his dream because he couldn’t bear to show his son what it looked like to give up on a dream. 

That was his “WHY.”

He didn't want his son to learn that quitting on a dream was an option.

2 days before they filmed Jokoy’s first special, Netflix called again…

He got excited…

Maybe it’s all finally coming together. 

The rep shared…We heard you are producing your own show, we just need you to know…

We really DON’T want it so if there’s time to cut your losses, do it. 

Jo was crushed.

The bully's voice in his head got really loud. He could listen to the voice inside his head telling him to quit, or he could listen to his heart knowing he needed to keep going after his dream. He needed to show his son, no one determines your destiny. He filmed that special. His team then shopped it around to different networks. 

Netflix called again…”We want it.” 

Fast forward to today, Jo Koy now has 4 specials on this network. His journey to a Netflix special is a powerful example of the importance of believing in oneself. To turn off the bully voice, and listen to the cheerleader instead. Even when faced with repeated rejection, Jo Koy never gave up on his dream. His perseverance and determination ultimately paid off.

Could you imagine where he would be right now if he walked away and quit after the first no…

Or the 3rd

Or the 5th

Or the 7th…

Or the 8th…when he took on so much risk with no guarantee of success? He believed in himself and his abilities. I think today is a great day to tell the bully in your own head to shut it and let that cheerleader have a bit more voice. 

One way to start, listen to success stories, tips, and mindset advice that’s shared in each episode of Wake Up Legendary. Be sure to check out the recordings from last week and check out the guests below for this week. 

As always…

Stay Legendary!
– JoAnn

Mark Your Calendars

Monday, March 6th

Wake Up Legendary at 10 am EST

HVAC Expert Goes Online and builds a following of 27K in 4 Months! Through MANY trials and errors, Christian Rosario is now building the side-hustle of his dreams. Tune in LIVE to Wake Up Legendary and hear how this hard-working dad’s failure in one business is exactly what’s helping him succeed in his new one.

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will talk about the why creating content that solves over sells wins everytime!

Tuesday, February 21st

Wake Up Legendary at 10 am EST

Dental Assistant and empty nester, Elain Alcorn Is All Smiles w/ 38K FB Followers! Tune in to Wake Up Legendary LIVE to learn her secrets to balancing a busy 9-5 and multiple side hustles. 

Wednesday, February 22nd

Wake Up Legendary at 10am EST

This momma of 3 was at a breaking point of worrying about how they would get all the bills paid. She dove into digital marketing and has had massive growth on Facebook! Tune in as she shares how she's built an online business with confidence.

Thursday, February 23rd

Wake Up Legendary at 10am EST

Parenting Coach Gets Real on TikTok w/ 500K Followers! Expert guest, Sean Donohue is serious about helping families through his courses, coaching, and social media content. Join us LIVE on Wake Up Legendary as we take a deep dive into what’s helped him become a successful coach, business owner, and parent to 3 daughters in 2023.

Friday, February 24th

Wake Up Legendary at 10am EST

Early Childhood Teacher Builds Massive 115K Following on Facebook! Carley Blonski is a mom of two as well as a full-time teacher to 22 3-year-olds. Tune in LIVE to this episode of Wake Up Legendary and learn how this boss mama is doing it all – teaching, parenting, and building a profitable online business in her spare time.

Upcoming Events

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Tuesday, March 14th, Phil Kohberger is taking over the Hot Seat and Fast Feedback hour! Get registered ASAP so you don't miss it!

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

Uncover The Skills You Have And Turn Them Into A Thriving Online Business

On Thursday’s episode of Wake Up Legendary David Sharpe interviewed Krista Lockwood about her online business. Krista has been running her online digital marketing business for 4 years. In her business, Motherhood Simplified, she offers courses, coaching, and guidance to help moms declutter and organize their homes. 

Krista is a mother of 5 kids, which means that she knows the struggle of having to balance organization with having children. Children can be messy and things can start to pile up around the house, especially when you feel like you might not have time to clean them. Krista wants to help her clients create a peaceful, creative, and easy to clean home. 

Krista wanted to create a business model that would allow her to work from home so that she could spend more time with her children while also having a consistent income flow. She really wanted a business model that would work around her life and schedule, not the opposite. 

Since starting her business in 2018, Krista has grown a following of over 55,000 people. She not only runs an Instagram page for her business, she also runs a Facebook group for her clients and does a podcast as well.

Finding What Works For Your Business

When Krista first started her business she realized she really needed to find what works for her and her customers and clients. She first chose one platform to use to promote her business. She chose Facebook so that her customers and clients could collaborate and share photos of their homes and spaces during their decluttering and organizational process. 

In order to figure out what her clients needed from her and from the course, she had to do market research. This meant that she had to talk to them one on one in a Zoom call and ask them questions about what problems they were experiencing, what frustrations they had, and what they needed from her to help them in their journey. 

She really wanted to focus on the market research in her one on one interview sessions with her clients so she offered a free course as incentive to her clients to take the time out of their day to help her with her research so that she could better help them. 

Doing market research for your business and simply interviewing your clients about what their needs and expectations are is a great way to gauge what your business and your clients both need. A lot of your clients may have a similar need that you can address more in depth in a course or training.

Creating Boundaries In Your Community

When Krista created her Facebook group she wanted to create a welcoming space where people could come to talk about and share their home spaces. She wanted to make sure people in her group would be treated with kindness and not be judged. Her clients share photos of their messy homes in the group which can feel like a vulnerable position to be in. She makes a point to set rules within her group so that anyone who joins it feels safe. 

Krista aims to let her customers know that there is a connection to her clients environment and their stuff that also influences and affects how they feel on a daily basis. Sometimes the problems her clients are having can be outside of what she's able to help them and she has to communicate that to them. 

Creating an environment where your customers and clients feel safe and trusting of you is important. The more your customers feel safe the more likely they are to buy from you and also talk about your products and services to others. 

Growing Your Skills To Further Grow Your Business

In December Krista realized that one huge thing that was creating a barrier for her in her business was that she was not very skilled at copywriting. She decided to take a course on copywriting to help her learn and improve her skills. When she first began her business her audience was small enough that she could just communicate and sell within her Facebook group. Now that her business is growing even more she knew she needed to grow her copywriting skills. 

Copywriting is a huge skill that is necessary to have in order to have success with your business. Copywriting is language specifically designed to take action and buy things, which is precisely what you want your customers to do. Writing a copy has a specific intention rather than just regularly writing about your product or business. 

You want your readers to take specific action, which is why it's important to always use compelling copy in your marketing. This is also a strong and essential skill to have and use if you plan to create or have an email list. 

Use The Block Button Freely

One piece of advice Krista shared with David Sharpe is to not be afraid to use the block button. Know how you want to be treated online with your business, customers, and anyone viewing your content and enforce those boundaries. This is especially important for Krista within her Facebook group, as she always wants to protect the integrity of her clients. 

If somebody is crossing your business boundaries, messaging your clients in your Facebook group and trying to sell to them, sending you hate, or any other type of treatment that you aren’t okay with, don't hesitate to use the block button. Protecting your space online is important and will not only help you, but also protect your customers from unwanted messages inside of your Facebook group or social media space.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

The Weekly Legend Feb 26-Mar 4

The Weekly Legend

Your source to stay connected, educated, and inspired.

February 26th – March 4th, 2023

Your Weekly Legend for February 26th - March 4th

 

Many ask WHAT is Legendary Marketer…

but have you ever asked the more important question of…

WHO is Legendary Marketer? 

 

Who are the people, the humans, the hearts that are behind all that have created what Legendary Marketer is today? 

I want to give you a glimpse of what you’re truly a part of and meet a few of the people who are behind the scenes of our amazing company. 

Before you click over to check it out, remember to review ALL the happenings this week at Legendary Marketer! 

PLUS! Blueprints members there was another BIG Announcement….scroll down to check out the addition of monthly Support 101 to Saturdays. 

Learn WHO is Legendary Marketer HERE

 

Now scroll down and check out all that's happening this week at Legendary Marketer!

Mark Your Calendars

Monday, February 27th

Wake Up Legendary at 10 am EST

4 Figures in 8 Days! Nurse Creates New Life with Online Business. Kayla Hutchins nearly died – twice – after giving birth, so she doesn’t take anything for granted. Tune in LIVE to Wake Up Legendary and learn how this working mom of 2 is quickly creating a new life for her family through her online business.

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will talk about the type of conversations you should be having with prospects that always lead to more sales.

Tuesday, February 28th

Wake Up Legendary at 10 am EST

Special Needs Mom of 4 Dives Head First Into Her Online Business. To say Nicole Turull is a busy stay-at-home mom is an understatement. With 4 kids and a police officer husband, she is a shining example of what a person can do with a little grit and determination. Tune in LIVE to this episode of Wake Up Legendary and learn how she’s building her business one moment at a time. 

Wednesday, March 1st

Wake Up Legendary at 10 am EST

From Empty Nester to Full Time Digital Marketer! When surgery kept Stacey Ledoux out of work for 6 weeks in May 2022, she naturally started looking for something to do online. Tune in LIVE to this episode of Wake Up Legendary to learn how she went from zero to 100K+ followers and what she does every single day to help her business grow.

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! On Wednesday, March 1st, Alex Ford will be joining us LIVE from the early hours of Australia and taking over the Hot Seat Coaching call! Be sure to login to your back office, click on Register For Live Training and then get registered for Wednesday's Hot Seat Coaching Call.

Registration Begins For Our LIVE Mastermind Event

Mastermind Members: Mark your calendars for March 1st! 

All first time attendees can register for the June 9-11 event beginning on March 1st. All returning Mastermind attendees can register beginning on April 1st.

Thursday, March 2nd

Wake Up Legendary at 10 am EST

The Cowboy marketer is back for a 2nd interview and this time, he is bringing his wife with him! She joined him on the digital marketing journey and now is a team to be reckoned with! Tune in LIVE to hear how these grandparents are building their online business. 

Friday, March 3rd

Wake Up Legendary at 10 am EST

Long Runway Leads to Sweet Success and 236K Followers! Jacob Hartman works full time running a flight department for a private aircraft owner. Over the past year, he’s built up a THRIVING digital marketing business on the side. Tune in LIVE to Wake Up Legendary and hear his top two tips for success!

Saturday, March 4th

Our Next Virtual Mastermind is Saturday, March 4th

Attention Mastermind Members: You're invited to join us on Saturday, March 4 from 10am – 4pm EST for our next Legendary Marketer Virtual Mastermind!

This event will be held on Zoom and is open to ALL INDIVIDUALS who have paid for a Legendary Marketer Mastermind ticket. If you attend this virtual event, you are still able to attend an in-person mastermind, too!

New Addition Of Monthly Weekend Support 101

Attention Blueprints Members: On the first Saturday of each month we will offer a special weekend edition of Support 101 at 1pm EST

The March Saturday Support Call is this coming Saturday, March 4th at 1pm EST. Get registered in your back office and be sure to select Saturday! 

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

Three Tips To Build Your Online Business and Leave Your 9-5

On Monday’s episode of Wake Up Legendary David Sharpe interviewed Cintia Morato. She first heard about affiliate marketing from a friend of hers in Brazil and started looking for a way to get started. She found Legendary Marketer and the 15 Day Business Builder Challenge at the end of December in 2021 and had started it by March of 2022. 

When Cintia first had her daughter her priorities changed and she knew she was going to need to spend a lot more time at home. She wanted a flexible schedule so that she could spend more time at home with her daughter and less time at work but still bring in a consistent income. 

Finding Your Space

When you first start out in your affiliate marketing business, you’re going to want to find a niche that you feel fits you the most. A lot of people choose the make money online niche but you can choose just about any niche to focus on. Your niche should be a topic that you are knowledgeable about and intrigues you to learn more about and teach about. Don’t choose a topic or niche that you feel like you won’t enjoy working with.

Once you choose your niche the next thing to do is find people in your niche to connect with. You will want to connect with people whose struggles and pain you are familiar with and can relate to. This way you can reach your audience in a way they will really resonate with and understand. 

Focus on the types of people you want to attract. You have a specific type of person who you are gearing your product and/or content towards. This is the type of person who will relate to your content and have a problem that you have the solution for with your product or service that you are promoting. 

Always Test New Methods

Cintia shared with David Sharpe that one of the best ways to always attract new people to your business and content is by always testing out new things. This can mean a variety of things, including testing out different content in different niches and reaching out to new audiences. 

Even if something you are doing is working, don’t be afraid to test and try out something new. If you are already bringing in viewers on your content from one niche, don’t be afraid to try another one out. Yes, you can work in multiple niches at the same time. You can test out different styles of content as well to see which styles work best for your accounts in the niche you have chosen.

Another thing Cintia shared is to test out different niches of people. What she means by this is to not just focus on content that reaches stay at home moms or dads, but also content that reaches working moms, people who might not have children, older people, younger people, and more. The more people you test out reaching with your content, the more likely it is you will attract and resonate with people you might not have even expected to resonate or connect with.

Get Creative With Your Content

When creating videos and making content for your business one thing you have to do to keep your viewer’s attention is get creative. If every video you make is you staring at the camera and speaking in a monotone voice, that may get very old to your viewers very quickly. Try filming in different locations and angles to bring variety to your content.

Another way to get creative with your content is by creating different styles of content. This could mean switching it up, and creating a video where you’re reviewing a product or answering popular questions from your niche. Find topics through searching the comments of other popular videos in your niche. That’s also a great way to find questions that people in your niche want answered that others may have missed in their content creation. 

Don’t Ask For Unwanted Opinions

When you first start your business it’s very likely that your friends and family aren’t going to be very understanding because it’s a new concept for them. You might find yourself wanting to ask their opinions when you create content before posting it, but it’s best not to ask for any opinions.

When you ask for an opinion on your content, especially with a subject your friends' family aren’t familiar with or knowledgeable about, you might not get the honest answer you’re looking for. THis can lead you to feeling discouraged or like you may not want to continue. Instead of asking their opinion, post the content you’re asking about anyway. If you don’t see it picking up in the algorithm, change it up and tweak it. Continue to test your content and you will find something that really resonates with your audience. 

Cintia’s advice for anyone first starting out with their online business is to focus on being yourself. Don’t look at other people’s success in your niche and focus on being just like them, but instead focus on being your most authentic self. People will connect with you because they relate to you. You will have a better chance at forming strong relationships with your customers when you are your most authentic self.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Three Tips For Starting An Online Business Using Instagram

On Tuesday’s episode of Wake Up Legendary David Sharpe sat down with Anna Vigule to discuss how she is building her brand and online business on Instagram. Anna started her online business in January of 2021 during the pandemic and has been growing it ever since. She started the 15 Day Business Builder Challenge when she found it through TikTok and has been doing digital marketing full time since then. 

Monetizing Your Interests

Anna shared that when starting your online business it’s best to pick a niche that interests you. When choosing a niche you don’t have to just stick to the make money online niche, you can choose whichever niche you feel like you will work best with and be able to talk about. You can even choose multiple niches and make content about multiple subjects.

Anna has worked in three niches since starting her business. Those have been the fashion niche, beauty niche, and the make money online niche. She felt like she has had the most success in the make money online niche since that’s the one she felt the most connection to. 

Coming Up With Ideas For Creating Content

When Anna comes up with ideas for her content she often likes to research which topics are currently in demand. She uses a site called answerthepublic.com to generate ideas for her content. She gathers ideas from the topics being asked about and creates ideas based on those topics.

Another way to choose topics for content creation ideas is by viewing the comments on popular videos or popular channels in your niche. Oftentimes creators can overlook their comments and you may find questions that their audience wants answered or more topics they want covered. This gives you the opportunity to make a video on a subject other creators might have overlooked or haven't spoken about as much.

Changing Your Way of Thinking

A great way to get yourself motivated for your content creation and online business is to change the way you think and talk to yourself. Instead of focusing on things you are overcoming in your business, focus on how you can provide for your customers. Instead of talking to yourself and telling yourself that you’re struggling, tell yourself you have obstacles you are overcoming. Changing the way you talk to yourself is going to help to change and grow your confidence. 

Changing the way you speak to yourself can be going to allow you to move past your limiting beliefs that hold you back from moving forward with your business. Don’t just rephrase your words, but also follow your words up with action. Changing your way of thinking will help to motivate you. 

Another way to change your thinking is by leaving reminders for yourself. These can even be small motivational messages you leave on Post-It notes for yourself. Reminding yourself to not give up and to continue to be creative with your online business will help your path to success.

Using Storytelling To Show Your Success

Storytelling in marketing is one of the most powerful ways to connect with your audience. A story someone can connect with is what will catch their attention and help them to connect with you. People like to see content that they can relate to and feel like they really understand the meaning behind it.

People are very likely to connect with content that they can see a part of themselves in. A type of content that really works well with customers is content where people are helping others. Helping other people will really get to a person’s heart, especially because it’s very relatable. It can be something as simple as taking your family or friends out to dinner and saving the receipt to use as a prop and story later on in your content.

 A story as simple as being able to take your family out to dinner is something that people can connect with on an emotional level. They see the success and things you are able to do to give back to your family and community and want to be able to do those things in their lives as well. Find small ways to show how you’re doing things for others. There is always a way to be creative and show off your success in a non-bragging way. 

Anna’s message to the audience is to take the opportunity to soak up the information that you’re given. There is a huge opportunity to build a business online and learn a new way of marketing. You can find what makes you happy and monetize that. Create a content creation schedule for yourself and continue to create content and find new ways to motivate yourself each day. You can follow Anna on Instagram at @digital.factor.media to learn more tips about how to grow your online business through Instagram. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

 

Using Digital Marketing To Boost Your Business

Last week on Wake up Legendary we interviewed Anna Wald to talk about her successful online business.. Anna started scrolling TikTok and found Legendary Marketer and the 15 Day Business Builder Challenge. She had always wanted to start an online business but could never find the right fit. She felt like the challenge opened up her eyes and showed her the ways in which both her online business as well as her brick and mortar business has the opportunity to grow.

If you are someone who wants to create an online business with information you already have, this interview is for you.

Targeting Your Customers With Your Content

Anna started her online business about 8 months ago and decided to dedicate all of her time towards her business. Her business is all about digital marketing, email marketing, and copywriting. Anna sends out emails every day to her email list and tries to create as much connection to her viewers and customers as possible.

Before finding Legendary, Anna used paid advertising, hired marketers, and paid someone to do most of the work for her with her brick and mortar business owning a kitchen and bathroom showroom. Outsourcing work can be costly and Anna realized she could do a lot of the content creation and work herself for her business. She knew all of her clients that she was dealing with and felt it was better for her to do the advertising and email writing herself to better connect with them. 

Anna started categorizing her email list by gender and other factors and sends out emails to each list category that she feels would catch their attention the best. She sends emails about organizers, products that help you clean around the house, and other home organizational content. She advertises and recommends different products and DIY projects as well to grab her recipient’s attention. 

Sorting through your email list and really taking the extra step to connect with your readers and customers will increase your chances of making a sale and help you build your relationship with your customers. They will feel like you really know and understand them and what type of content they like to see. 

Creating Products With Your Knowledge

Anna has now taken her business opportunity to the next level and started an online coaching and consulting business. She wants to use the information she has learned with Legendary growing her own business to help other small business owners grow their business as well. 

Anna has always been a tech savvy person but feels like the information she has learned through Legendary has been life changing for her. She has been able to learn new skills and not only apply those skills to the business that she already had, but she has now been able to start a completely separate online business where she helps others learn. 

Using the skills you learn in the 15 Day Challenge, you can create other online products and coaching to start your own online business as well. There are multiple ways to market your information some of which include coaching and consulting, online courses, e-books, and informational videos. 

Track Your Progress Over Time

The 15 Day Business Builder Challenge was the first online business venture that Anna has tried. During the training she tried to implement everything that she was learning. When it came time to have a zoom call with her business plan advisor she felt nervous, but when it was time to have the zoom call she decided to just do it. It turned out to be life changing for her. 

Even though Anna was nervous, once she got on the call she felt like she was talking to a friend. It can feel scary to get on a video call with a stranger and talk about a subject you are new to, but once you get on the call and are face to face with the other person it will become much easier. Taking that step to get on a zoom call is a win for you, and it’s important to celebrate all the small wins along the way to feel encouragement and track your progress. 

Anna felt a little embarrassed by the first videos she made but decided not to delete them. Deleting your videos deletes some of your authenticity. Your viewers like to see where you started and have something to relate to when they are first starting out. Your viewers being able to see your older videos builds more trust because they can see that your content wasn’t always perfect.

Building Authenticity In Your Content

Anna plans to teach her kids affiliate marketing and the skills she has learned in the future when they are older. Anna was a single mother for 11 years and struggled often to make ends meet. Now she would never have to work multiple jobs to support her family and wants to pass the knowledge she has learned onto her children. 

Anna says that building her business has been a process but she has never given up. A big part of what has helped her be successful is being authentic. Being yourself in your content is the best way to connect with your audience. 

People want to see someone they can relate to and trust. Your audience won’t feel like they are really able to connect with you if you aren’t being completely yourself in your content. Tell your story and what brought you to wanting to make more money. Other people will be able to relate to you because so many people are in the same situation.

Anna’s biggest piece of advice for anyone first starting out with their online business is to not give up. Continue doing the 15 Day Challenge and building your knowledge. Find people in the community to talk to when you are stuck and don’t be afraid to ask for help. Don’t give up, and release the idea of quitting as an option. 

Follow Anna on TikTok at @makemoneywithannaw and on Instagram at @makemoneywithannaw2 to learn more tips about how to grow your online business and incorporate your digital marketing knowledge base into your content creation. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

 

Weekly Legend – Feb 19th-25th

The Weekly Legend

Your source to stay connected, educated, and inspired.

February 19th – 25th, 2023

Your Weekly Legend for February 19th-25th

Recently, I was out for lunch with my youngest daughter. We were seated at a window that gave me the perfect view of a gentleman on the center divider of the road with a cardboard sign asking for money.

The sign read “Lost My Job – Anything helps”

As a new set of cars arrived at the light, no one was donating. We would watch and chat, and red light after red light…zero donations.

We carried on with our meal, and suddenly my daughter taps my hand and says “mom look!”

I glance at the gentleman on the center divider and while the light was green and cars were zooming by, he had whipped out a sharpie marker, flipped over his piece of cardboard, and was writing.

By the time that light turned red, and cars were stopped…

The sharpie was put away and a new HOOK was presented…

His sign now read “Short on cash for food & weed – please help”

OHHH we got a whole new angle now! My daughter and I were intrigued. I was impressed. Soon enough..he was given a donation.

The new hook was working.

Ya see, the ultimate goal of a cash donation was the same. Just like the ultimate goal for us marketers is a follow, an opt-in, and a conversion. This gentleman realized his previous approach was not converting on this given day, with this audience, so he tested out a new hook. And this one converted!

What can we learn here?

Don’t be afraid to try new types of content. Don’t worry about testing different hooks or captions. Don’t stress if the video “you saw another creator do” isn’t working for you…always be testing new approaches.

When you test multiple versions of your content you can compare their performance and see which ones are resonating with your target audience. Secondly, testing hooks, headlines, copy, captions, and various looks helps you optimize your content for different platforms.

For instance, a video that performs well on Facebook may not have the same impact on Instagram or Tiktok.

Thirdly, testing multiple versions of your content allows you to stay relevant and up-to-date with your customers' changing preferences. By regularly testing your content and analyzing the results, you can adapt your messaging to meet your customers' changing needs and preferences.

Ultimately, you just won’t know unless you keep trying, keep testing, and keep going.

That gentleman on the center divider was persistent. He was testing the performance of different offers to his audience right before our eyes. We as marketers must be willing to do the same.

 

As promised here is your TTT – Tip To Try…This Week!

TEST. YOUR. FUNNEL.

Above I talked about testing out new content, but this is different. Make sure everything is working as it should. Test the link from your social pages, test each button, test your autoresponder. Every time you update any piece of the process…test again.

PLUS, test it on desktop AND mobile.

How does everything look? Is everything working how you want them to?

TEST. TEST. TEST.

Now scroll down and check out all that's happening this week at Legendary Marketer.

Mark Your Calendars

Monday, February 20th

Wake Up Legendary at 10 am EST

Brazilian Mom Says “Adeus” to the Office, “olá” to 58K Followers. Cintia Morato left her HR job to become a full time stay-at-home mom and digital marketer. She’d even built up a 16K following on TikTok before getting shut down. Tune into this episode of Wake Up Legendary to hear Cintia’s GOLDEN advice that every single online business owner needs to know!

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Monday, Feb 20th, Sarah Thompson is joining us on her first Monday as a full time entrepreneur! Be sure to get registered for Monday's Hot Seat live coaching call now!

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will talk about strategies in your mindset can and will help you boost sales in your online business.

Tuesday, February 21st

Wake Up Legendary at 10 am EST

Department store sales + drop shipping fails = digital marketing mom w/ 50K followers! When Venkeria Brantely was laid off from her department store job in 2020, she went online instead. Tune in to this episode of Wake Up Legendary to hear what finally clicked…and what NOT to do when you’re just getting started online.

Wednesday, February 22nd

Wake Up Legendary at 10am EST

FT Healthcare Worker Builds Online Business to have Fun After 50. With her first grandbaby on the way, Gretchen Schaal-Bates knows she’s about to travel A LOT more in the near future. Tune in to this episode of Wake Up Legendary to learn what’s working in her personal brand and network, and what change she’s made recently that’s made all the difference.

Thursday, February 23rd

Wake Up Legendary at 10am EST

Simplify Your Message to Amplify Your Business! Expert guest, Krista Lockwood is back for her second time on Wake Up Legendary. In business since 2018, she’s grown a following of over 55,000 people for her online coaching business, Motherhood Simplified, and isn’t slowing down a bit. Tune in to learn her “Step Zero” for every online business and so much more!

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Thursday, Feb 23rd, Sean Sarantos will be joining us and taking over the Hot Seat Coaching call! Be sure to login to your back office, click on Register For Live Training and then get registered for Thursday's Hot Seat Coaching Call.

Friday, February 24th

Wake Up Legendary at 10am EST

Burnt out 9-5er grows 100K Followers in 3 Months! Hailing from Norway, Amalie Lund worked odd jobs for 15 years before getting sick and tired of the grind. In October 2022, she started her digital marketing business. On this episode of Wake Up Legendary, tune in to hear what she did to skyrocket her business in a few short months.

Upcoming Events

Our Next Virtual Mastermind is Saturday, March 4th

Attention Mastermind Members: You're invited to join us on Saturday, March 4 from 10am – 4pm EST for our next Legendary Marketer Virtual Mastermind!

This event will be held on Zoom and is open to ALL INDIVIDUALS who have paid for a Legendary Marketer Mastermind ticket. If you attend this virtual event, you are still able to attend an in-person mastermind, too!

Our Next LIVE Mastermind is June 9-11

Mastermind Members: Mark your calendars for March 1st! 

All first time attendees can register for the June event beginning on March 1st. All returning Mastermind attendees can register beginning on April 1st.

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

The Weekly Legend – February 12-18

The Weekly Legend

Your source to stay connected, educated, and inspired.

February 12th-18th, 2023

The Weekly Round-Up is Gone…Introducing The Weekly LEGEND!

Gone are the days of simply catching up on what's happened in the past week. We want to make sure you're always ahead of the game and prepared for what's coming next. 

That's why we're introducing The Weekly LEGEND, your guide to all things marketing. A legend to refer back to throughout the week as you continue on this journey of learning and growing. Plus, I will add a TTT – TIP TO TRY this week in your marketing! 

 

Fix This ONE Thing In Your Content

Before we dive into what's ahead, let's talk about one of the most crucial elements of video content – hooks. Unfortunately, it's often the most overlooked aspect, but it's what sets the tone and direction for the rest of the video. You only have 3 seconds to stop the “zombie scroll” and draw your viewer in.

A hook is a compelling element that encourages the viewer to keep watching. Whether it's a visual, audio, or narrative element, it must be well-crafted in order to be effective. A hook that speaks directly to your target audience, is relevant to the topic of the video, and attention-grabbing is what will set your video apart from the rest and result in more views, followers, and conversions.

Here are a few tips to help you craft amazing hooks:

  1. Know your target audience and what they're looking for in a video.
  2. Make sure the hook is relevant to the topic of the video.
  3. Grab their attention with a hook that's attention-grabbing, not boring or unrelated to the rest of the video.

Video marketing has become an integral part of modern marketing strategy, with businesses of all sizes using videos to engage and persuade their target audience. However, simply producing a video and hoping it will go viral is no longer enough. In order to truly find short form content success, your hook is key. Take some time this week and review your content and specifically look at your hooks. It could make a massive different in your reach and business growth. 

As promised, here's your TTT (Tip To Try) for the week:

This week, try something different with your videos – instead of HOOK, Value, Call To Action like most video layouts… 

This week try this content layout instead:  HOOK, Call To Action, and END with Value. You might just be able to capture a few more seconds of watch time and boost your reach. Many are finding success with this and it's worth TESTING with your audience. 

So now, scroll down and see what's in store for this week at Legendary Marketer. You'll find details about each episode of Wake Up legendary, guest coaching sessions and more. Plus we've provided easy buttons to RSVP for each event. 

The Weekly LEGEND is here to make sure you never miss a beat in your marketing journey.

 

Mark Your Calendars

Monday, February 13th

Wake Up Legendary at 10 am EST

Burnt out retail worker finds new customers online. After working in stores for 10 years, Jennifer Correnti was DONE with the 9-5 that depleted her. On this episode of Wake Up Legendary, tune in and learn the 2 types of content that’s helped her build an audience of 79K followers in less than 4 months.

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will talk about creating a value ladder with your offers, having complimentary offers for 2nd/3rd helping, selling subscription and membership offers to create recurring commissions, and the psychology around promoting high ticket vs low ticket. As a reminder: ANYONE can become a Marketer's Club member. 

Tuesday, February 14th

Wake Up Legendary at 10 am EST

Using Instagram To Build A BOOMING Personal Brand! Ukrainian-Born Digital Marketer, Anna Vigule started her first online business in 2021 and has been expanding ever since. Tune in LIVE to this episode of Wake Up Legendary to learn her top 3 tips for folks just getting started!

Wednesday, February 15th

Wake Up Legendary at 10am EST

Zero-25K Followers: 3 Simple Lessons to Digital Marketing Success. Serial entrepreneur + manifestation coach, Genicca Whitney has tried just about every side-hustle over the past 18 years. Tune in LIVE to this episode of Wake Up Legendary and learn how she grew her business from zero-25K followers, plus her 3 simple lessons to success!

Thursday, February 16th

Wake Up Legendary at 10am EST

19-year-old bodybuilder with 40K followers proves discipline is more important than Age. It’s easy to dismiss early success as beginner’s luck, but Hope Conger hasn’t let her age hold her back. As a competitive bodybuilder and digital marketer, she’s proof that discipline and hard work at ANY age will get results. Tune in to this episode of Wake Up Legendary and learn tips to pump up your content from this dynamic powerhouse!

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Thursday, Feb 16th, Amy Hiers, the Queen of going LIVE is taking over the Hot Seat & Fast Feedback hour (2pm EST). Be sure to login to your back office, click on Register For Live Training and then get registered for Thursday's Hot Seat Coaching Call. 

Friday, February 17th

Wake Up Legendary at 10am EST

Check in with this Australian entrepreneur LIVE to learn how he’s grown his TikTok accounts to well over a half-million followers! Back for his 3rd time on the Wake Up Legendary show, Kristian Momiroski has learned a lot since getting started with digital marketing in 2021 and will share the ONE THING that’s led to his success.

Upcoming Events

Our Next Virtual Mastermind is Saturday, March 4th

Attention Mastermind Members: You're invited to join us on Saturday, March 4 from 10am – 4pm EST for our next Legendary Marketer Virtual Mastermind!

This event will be held on Zoom and is open to ALL INDIVIDUALS who have paid for a Legendary Marketer Mastermind ticket. If you attend this virtual event, you are still able to attend an in-person mastermind, too!

Our Next LIVE Mastermind is June 9-11

Mastermind Members: Mark your calendars for March 1st! 

All first time attendees can register for the June event beginning on March 1st. All returning Mastermind attendees can register beginning on April 1st.

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary.

If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

Wishing For Quick Access To Last Week's Replays?

Check Out One Of Our Favorite Episodes From Last Week

Joshua Smith is back! This 33-year-old “retired” dad and husband is a Wake Up Legendary fan favorite. Don’t miss this episode as he reflects on his progress since starting his first online business in 2021. Tune in to catch his HOT TikTok tips that anyone can implement today!

Catch up on past episodes of Wake Up Legendary on SpotifyAppleYouTube, and Facebook.

Three Steps To A Successful Side Hustle

This week on Wake Up Legendary David Sharpe sat down with Kirsten Ojala to talk about how she has built a side hustle for herself and how she has built up a following over the past three months. Kirsten is from New Jersey and works as a full time dental assistant. She realized she wanted to create a fulfilling and successful life for herself after getting sober from alcohol 2.5 years ago. She wanted to work on her own success instead of her boss’ success. 

If you are someone who is looking to build a successful side hustle online this interview is for you.

Balancing Your Work Schedule

Before Kirsten creates her content each week she plans out what content she wants to make and maps out how long that will take her to complete. Pre-planning your content schedule is a great way to stay structured and on task. Map out the content that you want to make and how much content you want to post each day and when you want to post it. By planning out your content schedule and creating a to-do list for yourself you’ve lessened the possibility of getting distracted by consuming content rather than creating it.

Kirsten stays consistent with her content creation schedule. Having a set day that you create content on will help you to balance out your schedule. You won’t have to create videos and come up with ideas each day, you can pre-plan the content you want to create and then create it all at once. This way you can schedule it to post automatically and it will take up less of your time in your everyday life and schedule.

Stop Self Comparison 

Kristen shared with David Sharpe that comparison is the thief of joy. It is normal to see others having success and want that success for yourself as well. Comparing your success and content to theirs will only leave you feeling overwhelmed, confused, and disappointed. 

Instead of comparing other content creators’ work to your own, try using their work as inspiration for our content. Analyze what other popular and successful content creators are doing to bring them success with their content and try to recreate that content with your own personality and style. 

Self comparison will only hurt you in the long run. Trying to be anything but yourself is what lessens your authenticity in your content. Your authenticity and trustworthiness is what draws people to your content and makes people want to do business with you. If you compare yourself to other content creators and try to be just like them then you’re taking your focus away from what it should really be on, which is you and your success. 

Connecting With Your Followers

Kirsten consistently posts content to her TikTok and Instagram pages. She keeps up with her content posting schedule and makes sure she is always posting content for her followers and new viewers. Her followers always know what days to expect content from her. Your followers are more likely to build trust with you if you are able to hold yourself accountable. 

Kirsten shared with David Sharpe that she would host Zoom meetings with her customers to answer questions for them and explain what she’s learned and see if they think affiliate marketing would be a good fit for them. Kirsten has met with people over zoom to talk about her business several times. She doesn’t mind meeting with people on Zoom to talk about her business because it’s benefiting both her and the other person.

Kirsten has the willingness and dedication to do what it takes to be successful and to start building a process. It’s not just about how you interact with your audience, it’s about what they’re getting from you in the process. Your potential customers are more likely to buy if they feel like they’re getting true value from your content. 

There are multiple places to hear value from in Legendary and there is always a place to gather new inspiration or information to tweak your content and create new ideas. In the beginning Kisten said it might have been easier to give up but giving up would have left her feeling the same way she did before she ever started. The pain she had before she started her online business was so significant that she was willing to change what she did with her everyday life and try something completely new. 

Kirsten looks forward to leaving her full time job within the next year and to be operating her online business full time instead. Follow Kirsten on TikTok at @KO_reccomends and Instagram at @koreccomends to learn more about Kirsten’s side hustle and her tips to building a successful one.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

The Top Email List Building Strategies

This week on Wake Up Legendary David Sharpe sat down with Maynard Jawad. Maynard is from Saudi Arabia and this was his second time on the show. Maynard has focused his attention on building a responsive email list and directing people to his sales funnel. Maynard used to be an engineer and was always away from home. He knew he needed to find a new way to make money and supplement his income working from home.

If you are someone who is looking to grow your email list and build a connection with your potential customers, this interview is for you.

Doing Business With People Who Actually Want To Buy

When Maynard first started out creating online content he was just creating content and hoping people would stumble upon it and he'd make money from it. That however didn’t work out for him and he knew he needed to strategize and plan in order to actually make money online.

 One of the things he realized he needed to do was clean his email list out so that he could be sure he was marketing to people who would actually want to buy his products instead of his emails sitting at the bottom of someone’s spam box. 

Maynard uses a software called ClickMagic. This allows him to use one link for his sales funnel in his social media bio. If someone in the United States or United Kingdom clicks on the link, it’ll take them to his sales funnel but anyone clicking on the link in a third world country will be directed to his free Ebook or Youtube channel so that they are still receiving value and information.

Creating A Consistent Email Schedule

Maynard sends out emails to his email list 3 times a week, usually on Monday, Wednesday, and Friday. His emails are usually about his business and answering questions or doubts that people on his email list might have. 

Don’t be afraid to be aggressive with your emails by showing up in their inbox often. When you send emails out make sure you email with intention and value. You want your customer to see your email and realize how your product or service can benefit them.

Maynard decided to treat his customers like friends and talk to them often. Maynard uses AWeber for his email list and sets his email list to clean out his emails every 2 weeks. This is a feature that’s able to be set in AWeber so that if an email isn’t opened for 90 days after it's sent, that person is removed from his email list. Because of this his email list is only made up of people who are actually interested in his product or email content and his email open rates are always going up.

Constructing Creative Emails

Maynard shared with David Sharpe that he comes up with ideas for his emails by looking through a folder on his computer of example emails. Gathering inspiration from well written emails is a great way to spark an idea for your own. 

Maynard uses other content for inspiration and then creates something similar using his own story or experience. Using other popular or well made content as an example for your emails to your list or other content you make will help you to create more content that other people can relate to and enjoy. 

The hardest part of creating this type of content has already been done for you, which is testing the content. All you have to do is create it with your own story. You don’t have to copy anyone else’s content, just put it in your own words and add your own experience to it. 

Maynard shared his main goal this year is to repurpose his content to other platforms. He wants to be able to use his TikToks on other social media platforms like Instagram reels and YouTube shorts. He uses repurpose.io to repost his content to multiple platforms at the same time. 

His biggest tip…believe in the process. If you don’t believe in yourself and your business nobody else will either. Set goals for yourself along the way and don’t give up. Follow Maynard on TikTok for more tips to make your email list grow with success.Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Discover Your Brand Archetypes To Uncover Certainty, Confidence & Clarity

Are you a hero? A maverick? A magician?

Perhaps you see yourself as a caregiver, an explorer, or an entertainer…

When David Sharpe sat down during a live interview with brand strategist, Kaye Putnam, she shared loads of golden insights and actionable tips with the audience. 

Learn how discovering your online business archetypes can help you attract and serve more of your ideal clients…and give yourself an instant boost in confidence and clarity in the process.

Trying on many different hats

When brand strategist, Kaye Putnam first got started in business more than 10 years ago, she looked to other successful entrepreneurs to get ideas about how to act and what to say: 

“I thought that if I could just model what they were doing, I would see some portion of that success.”

For example, one successful entrepreneur Kaye followed was a former athlete and an inspirational, tough-love kind of guy. So Kaye named a video segment, “Your Monday Morning Kick in the Pants.” 

Another person she admired was a bubbly, feminine, and incredibly warm entrepreneur. Kaye infused that style into the opening of her website – “Hey, Bombshell.”

Although she admits it's a bit cringy now, Kaye stressed how normal it is to go through this. In the beginning of any business, it often means “trying on” a bunch of different identities and seeing what feels right. 

How to get Clarity

Kaye’s background in psychology led her to study archetypes – personas or characters that show up throughout history, literature, and pop culture. 

When a brand adopts a particular archetype, people recognize it. The audience can easily understand your brand and know what you stand for almost instantly. 

Although there are many different recognizable archetypes, Kaye’s work focuses on these twelve:

  • Caregiver
  • Creator
  • Entertainer
  • Explorer
  • Girl/Guy Next Door
  • Hero
  • Innocent
  • Lover
  • Magician
  • Maverick
  • Royalty
  • Sage

Within each archetype, Kaye describes what it is, how customers feel, and the innate advantages. She also explains each archetype’s villains (or the exact opposite of what the brand is trying to achieve), potential pitfalls, and examples of brand voice.

 

How does knowing your brand archetypes help you?

Archetypes help us connect with our audience on a gut level. So by leaning into our unique point of view as a brand, we attract clients who also share that value. 

Most businesses will identify with two archetypes. Choosing two gives enough clarity to guide decisions while providing enough variety to feel like you’re “fully expressed”. 

You simply can’t – nor should you even try – to be everything to everyone. Choosing two archetypes gives entrepreneurs enough “playground to play on” without being overwhelmed. 

Just like every superhero has its own kryptonite, each archetype has a set of potential drawbacks. 

While recognizing our strengths helps us project authority to our audience, understanding and acknowledging our weaknesses shows our audience that there is a real human being behind the brand. 

For example, under the “Hero” archetype, customers tend to feel inspired, strong, and determined. And while the Hero archetype projects competence and courage, some of the potential pitfalls include arrogance and aggression.  

As Kaye said, “We don’t necessarily have to overcome our weaknesses. It’s more about awareness.” 

In fact, our “weaknesses” can become our greatest strength. As Dave Sharp likes to say, “Take your mess and turn it into your message.” 

Archetypes help us do just that.

Once you identify 1-2 archetypes, are you stuck with them forever? 

Nope. 

We’re all multi-faceted human beings. 

And over time, just as you evolve as a human, your business (and its identity) will likely evolve as well. 

For now, remember that the simple act of knowing your strengths and communicating them with your audience is magnetic. This brings the right people into our world. 

And as Kaye says:

“When you’re standing in your truth with certainty and confidence and clarity, people resonate with that.”

Find out your brand archetypes

Kaye Putnam is an expert when it comes to archetypes. Over the past 10+ years, she’s worked with huge corporations, solopreneurs, and everyone in between. Her mission is to help companies define who they are at their core. This allows them to show up as their true, authentic selves – building relationships, engaging audiences, and raising revenue in the process. 

Which archetypes do you identify with? 

Take the Archetype Quiz online

Listen to her Wake Up Legendary interview with David Sharpe from Legendary Marketer on Facebook, Apple Podcasts, or Spotify

Find Kaye Putnam online at kayeputnam.com

On Social: @KayePutnam 

What even more marketing business tips? Be sure to follow Legendary Marketer on Facebook and check out the latest interviews from David Sharpe.

Three Tips To Catch Attention On TikTok

This week on Wake Up Legendary David Sharpe sat down with Sarah Thompson to discuss how she left her day job to become a full time affiliate marketer. Sarah worked in physical therapy and often found herself coming home from work in pain from her physically demanding job. 

Sarah realized she couldn’t continue to work in healthcare forever and needed a change. She began to look for how to make money online and discovered Legendary Marketer and affiliate marketing. She has now made the switch from working her daily 9-5 to becoming a full time digital marketer. 

If you are someone who wants to catch your viewer’s attention on TikTok this article is for you.

Getting The Viewer To Stop Scrolling

Sarah shared with David Sharpe that the main reason people get on TikTok is to scroll though their For You Page. Your main goal when creating content is to get your viewer to stop scrolling. A great way to do that is to be passionate about what you’re talking about. Your viewer is more likely to pay attention to something if they believe its really something that will help them. The best way to show your viewer that the information you are sharing is valuable is to be passionate about what you’re talking about. 

Choose a niche you care about and are going to find exciting. Don’t choose to start your affiliate marketing about something you don’t enjoy or have passion for yourself. Sarah is passionate about her affiliate marketing business because it changed her life and she wants to help others to change their lives positively as well.

Another tip Sarah shared with David Sharpe is to talk about your pain points and why you wanted to start making money. People want something to relate to and connect to and you are more likely to gain your viewer’s trust and attention by talking about something they relate to by talking about what led you to digital marketing.

Sarah also shared that you should do your best to not repeat yourself in your videos. You want to get to the point so you can quickly catch your viewer’s attention so that they stop scrolling through their feed. You have to catch their attention quick so it’s best to use the least amount of words possible to get your message across in your videos.

Choosing The Right Niche

Sarah shared with David Sharpe that a lot of people tend to go straight into the making money online niche but it’s important to really think about what niche you want to go into so that you are working with a subject that you’re passionate about.

You want to be able to pick a niche that you are passionate about when talking about it. When you talk about your niche you should feel excited about it and want to share it with other people. 

When you choose your niche it doesn’t have to be something you know every detail of and are an expert about. You can provide education to your audience as you get the education and learn yourself. You want to have a niche and product that you can talk passionately and confidently about.

Create Honest Content

When creating content for your social media, make sure that the content you’re making is always honest. Be honest about your product and your experience with your product. There is no need to lie when you make content. You should always be honest with your audience and create a trustworthy relationship with them.

When making content you should always try to make it something your audience can relate to. A great way to do that is through storytelling. You can use real world examples of your day to day life when you’re storytelling in your content. You don’t always have to talk about a story that has to do with your life, you can also share a story about someone you know as long as you can tie it back into your content and product.

Another great way to create honest content is through testimonials. As people buy and use your product and talk about it, save what they share so that your viewers can refer back to it to always get an honest review of your product. Find new ways to share your message in your videos so that you can connect with your audience in new ways. You don’t have to come up with a unique story every time you create a video, you can even just use a simple story from your daily life to connect with your viewers.

Find Sarah on TikTok @makemoneywithsaraht to learn more about how to create social media content that gets your viewer to stop scrolling and catch their attention with your content. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

 

Starting Your Business Using Skills You Already Have

This week on Wake Up Legendary David Sharpe interviewed Maggie Berghoff. Maggie is the founder and CEO of Celproceo, a health consulting company rooted in functional medicine and trusted by celebrities, professional athletes, and CEOs.  Maggie is also the co-founder and CEO of a business and marketing company she launched and runs with her husband. 

If you are someone who wants to turn the skills you already have into a profit, this interview is for you.

Maggie was originally a nurse practitioner but after experiencing health problems and becoming a mother she realized the thing she wanted most was to be able to leave her 9-5 and never look back. She wanted a new lifestyle and to start her own health consulting business. 

Believing In Yourself Is The Most Important Factor

Maggie shared with Dave that the most important part of building her business was believing in herself. If you don’t believe that you can build your business it is hard for other people to believe in your business as well. 

When Maggie would post on social media her clients would message her to tell her how helpful she was and that is what made her realize that what she was doing was really helping people in their daily lives. She saw her clients getting results and that’s what gave her the confidence to keep going in her online business.

One great way to keep your confidence up is to practice words of affirmation with yourself. This will help you to stay motivated even if you face a challenging week or month. Reminding yourself that you aren’t going to be any less successful than anyone else in your niche and that you are on the right path in your business is important because it’s easy to get caught up in the number of views or likes on your posts.

Another way to stay motivated and believe in yourself is to set daily goals that you know you can reach. By completing those goals each day you are proving your progress to yourself and achieving growth within your business. 

Don’t Wait To Start

Another important thing Maggie shared with Dave about her business is that if someone is contemplating starting their online business, don’t hesitate, just start. Even if you’re scared or worried you have to take it day by day and trust the process. Even if you feel like your  business idea won’t work or isn’t a good idea, someone out there is going to find your content relatable. 

When you start your business you develop skills that are transferable from niche to niche. This means that you can essentially create an online business using one or more of the four core business models of digital products, coaching, courses, and affiliate marketing for any niche that you choose and become an expert on. 

Marketing Is An Essential Skill

Maggie shared that it’s important to recognize marketing as an essential skill. Marketing is a skill that you can keep building and never stop learning because there are always new things to learn and new ways to adjust your content to better suit your audience and algorithm. 

Marketing is a skill that can be carried over from niche to niche and brings consumers and products together. Marketing is the promotion of buying or selling a product. This is an essential skill because you have to know how to market your products in order to grow a successful business. Sharing valuable information with your customers and showing them how your product can benefit them is what will help your business to succeed.

Driving Traffic To Your Content

When starting your online business your focus should be on driving traffic to your content. When Maggie creates Instagram and TikTok content for her business she usually does shorter content pieces that have a strong hook to get the viewer or reader’s attention, a quick middle section, and a strong call to action. 

One of the biggest mistakes Maggie sees people make is not having a strong call to action. Without a strong call to action at the end of your content it is less likely that someone will make a purchase or sign up for your product. A call to action encourages your viewer or reader to take action and without a clear one your potential customer may struggle to see why they should purchase your product or service.

Building rapport and getting to know your customers is another way to drive traffic to your content. People are more likely to purchase from someone that they trust. Being yourself and being honest are the best ways to gain your potential customer’s trust and reassure them that your main goal is to help them with a problem that they have.

Getting Comfortable Going Live

Going live on TikTok or Instagram is a great way to drive traffic to your content and also build your talking skills. Going live may be a bit uncomfortable for you at first but it’s a great way to learn how to step out of your comfort zone. 

A great way to get comfortable going live is to just hit the button and start talking as though you’re talking to a friend. You don’t have to put pressure on yourself to be perfect. Your viewers are not focused on how you look or what you’re doing, they want to know more about your business and the content you create.

Maggie shared that it’s not just about opportunity, but also about responsibility. It is your responsibility to get your business and products in the media and to be seen and heard by potential customers. Your product can’t be purchased if others don’t know it exists. You have to talk about what you do on your live streams because then people will get to know you better, trust you, and want to purchase your product. If you’re not putting your content out there in the media and going live you won’t get as much positive feedback and will lead to discouragement. 

Map Out Your Values

One huge thing that helped Maggie was mapping out her values. Focus on what you need to do right now to get where you want to be. That might mean leaving your 9-5 job or having a specific flow of income that you’d like to see each month. Find your core values and write them down.

It’s important to map your values out and what your message is to your audience because you want to have a goal to work towards. Entrepreneurship is not just about building a business but also about self growth. Build your business around your life and what you want your future to look like. This will mean that you will have to learn how to start fresh, get out of your comfort zone, and be a student willing to learn about how to grow your business and also yourself again.

Find Maggie on TikTok and Instagram at @maggie_berghoff to learn more about her parenting coaching business and more tips on how you can grow business using skills you already have.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

How To Turn Your Passion Into Profit

This week on Wake up Legendary we interviewed Crystal The Parenting Coach to talk about her online professional life coaching business. She helps parents connect with their kids and become parenting experts in their own homes. 

If you are someone who wants to start a business doing something you are already good at or passionate about, this interview is for you.

Parenting is something that comes with stress and struggle for most people out there. Crystal uses connection based parenting with her children and to teach courses based on parenting for other parents who want to connect with their children more and become experts on parenting their kids. She originally started her business by coaching clients but decided to create a few courses, one of which being a parenting course. 

Finding Your Ideal Customer 

When Crystal first became a parenting coach she was in the middle of her entrepreneurial journey. She realized parenting was her passion and that even though she was making more in the business niche she would rather focus on something she was knowledgeable and passionate about and increase her skills on that topic. She wanted to help other people who struggled with parenting and would relate to her content. 

Figuring out who your ideal customer is, is a key part to starting your business. This will help you figure out what type of content you’d like to create and what audience you want to reach. Crystal chose parenting as her niche because she wanted to be able to combine her knowledge on connection based and attachment style parenting and create a business where she could utilize the skills she already had while building new ones. She changed her podcast name and TikTok handle to match her business and began branding as The Parenting Coach.

Your ideal customer should be the person who needs your product or service the most. To find your ideal customer you should identify what their wants and needs are and how your product or service can improve their life. 

Why Mindset Is Important For Starting Your Business

When starting your affiliate marketing business having the right mindset is a key part of your business. A part of your entrepreneurial journey is adjusting your mindset. In order to grow in your business you have to adjust your mindset so that you embrace the difficulties of starting a business. This means that you should be ready to accept the challenges you might face and be more open to learning and growing. 

If you don’t switch your mindset you may want to give up when you face challenges in your business. Giving yourself daily affirmations will help you to remind yourself to stay consistent and face your challenges in your business head on.

Creating A Quality Instagram Page

Crystal creates reels and posts based on her podcast episodes for her Instagram account. For her reels she sometimes will post 30 seconds of her podcast to turn into a reel. Reels are being pushed heavily through Instagram’s algorithm right now so creating reels is a great way to boost follower content. Another great thing to do is to repurpose your TikTok videos by turning them into reels and posting them to both TikTok and Instagram. 

When Crystal is coaching and hears something that a lot of her clients are asking about or something really powerful that comes up she uses that as inspiration to create Instagram posts. When she posts her reels and TikToks she doesn't make them fancy, instead she will have them be really natural in her videos. She does this because her clients and viewers want to see her real life to have something to connect and relate to. 

If you’d like to give Crystal a follow on Instagram or TikTok check out her page at @the.parenting.coach to learn more about her online business and parenting coaching.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Using Your passion To Grow Your Business

This week on Wake Up Legendary David Sharpe sat down with Dan Cunningham to talk about his organization affiliate marketing business. Dan is from southwest Michigan and has been into organizing since he was very young and would always be cleaning and organizing his belongings. 

If you are someone who wants to take something you are already passionate about and make money from it this interview is for you.

Learning The Ins And Outs Of TikTok

Dan spent a lot of time in the service industry and has been a health and wellness coach as well as a certified life coach. He wanted to combine his three passions of organizing, cooking, and coaching into one single business. When he started watching Wake Up Legendary and did the 15 Day Business Builder Challenge he was able to start his online business and combine his three passions.

Dan shared what really helped him is learning the ins and outs of TikTok and how to build his business through social media. From learning how to make videos that take off in the algorithm to learning how to go live and get his face on camera, Dan dove into learning the skills needed for his social channels to grow. 

Something he appreciates about Legendary is that there is a community of people who are willing to help guide him and show him how to do things he struggled with or give him advice when he needed. Any time he feels stuck or might not understand how to do something there is always the Legendary community of people who are willing to help him. 

Getting Comfortable Being On Camera 

Dan shared with David Sharpe that one of the strongest skills he has developed was gaining the confidence to put his face on camera in his TikTok videos. He also shared that he now has built up a lot of confidence he didn’t have before. 

Getting comfortable showing your face on camera is something a lot of people struggle with. One way to start easing yourself into being comfortable on camera is by filming yourself without posting it and just practicing. Have the camera facing you so that you can begin to get comfortable seeing yourself on camera while filming and it will begin to feel more natural.

Another way to get comfortable with being behind the camera is by going live. Once you have a thousand followers on TikTok you are able to go live to your audience and new viewers. Even if it's only for a few minutes, going live will help you be more comfortable being on camera because it will be like you are just having a normal conversation with your audience. 

Blending Education And Passion Together

As children and young adults we all had things we were passionate about and interested in. We tend to lose focus of those things and passions as we settle into adulthood and don’t typically do anything with them. We lose sight of the things that excite us. 

Dan shared with David Sharpe that to help his viewers get inspired and revisit their passions he asks them to do an exercise where his viewers think about their childhood passions and what really excited them when they were younger. He encourages his viewers to use those passions within their affiliate marketing business and to get creative with them.

Since beginning Legendary, Dan has had many opportunities presented to him that he never thought would be possible. He now hosts organization classes and workshops at his local library and has also been contacted by health and wellness companies to become a content creator and influencer in partnership with them. “These things are overwhelmingly positive for me but they’ve come at a rate that I just can’t imagine,” Dan said. 

By getting comfortable on camera and turning your passions into your online business you can blend your passion and education together to make money and help inspire other people to do the same. 

Follow Dan on TikTok @the.organizer.man

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

How To Build Success With Your Story

This week on Wake Up Legendary we interviewed Emily Walcott. Emily got started with her affiliate marketing business in March of last year. She decided that regardless of what happened she was going to stick with trying out affiliate marketing for at least six months. She homeschools her children and really wanted to be able to bring in extra income and spend more time with her kids. 

She had never used TikTok or tried affiliate marketing previously but knew that it was something she wanted to learn how to do. Almost a year later she says that affiliate marketing and the 15 Day Business Builder Challenge changed her life.

If you are someone who is brand new to digital marketing and wants to learn more, this interview is for you.

Sharing Your Story With Your Audience

The key to creating online content especially on TikTok is storytelling. Using storytelling and creating content about your everyday life is the main way to connect with your audience. People enjoy watching content that they can relate to. Telling a story in your TikTok videos gives you the ability to create an emotional connection with your viewers.

Teaching through storytelling is something we are normally used to because that is how we are taught to learn. People remember information better when it is told in the form of a story because they can relate to it better or put themselves in another person’s point of view. 

Emily shared that the storytelling you do in your TikTok videos can just be about your everyday life. That means that you can talk about everyday problems that you have and your solutions to them. “Your everyday real life is your content,” Emily said. Just like in reality tv shows people like to watch other people in their everyday lives so that they have something to relate to. 

Creating Relatable Content

When creating content that people can relate to you want to be able to connect with your audience emotionally. Put your most authentic real everyday life in your TikTok videos. This means that if you have kids at home to take care of, don’t be afraid to include yourself cleaning up a mess your kids make or folding the laundry in a video or when you go live. 

Another piece of advice Emily gave was to not defend your hardships. You don’t have to tell people how you got to a point of struggling or explain why you had to overcome an obstacle that you may have faced. Don’t be afraid to say that you went through a struggle because there will be people who will relate to it and that becomes a part of your story.

When you first begin creating videos try looking through the popular content creators in your niche and replicating their popular videos with your own spin. Adding your own personalization to your videos will help your videos to gain views. 

Creating Consistent Content

The best way to get comfortable with posting content is to post it consistently. Don’t set unrealistic goals for yourself with posting, but try to choose a posting schedule for yourself and stay on top of it. This could be posting every day, every other day, or even on certain days. 

Even if you feel like a video that you’ve made is bad quality, post it anyway. When Emily first began posting TikTok videos she was posting them regardless of if they had bad audio or blurry visuals. The most important thing for her to do was post the videos she created as consistently as she possibly could. This gave her practice and made her hold herself accountable to posting on a consistent schedule.

A piece of advice that Emily shared was to post the video without watching it. We are our own worst critics and will pick apart our videos, meanwhile our viewers won’t even notice the very things we critique ourselves over. So many people make great videos and never post them. Just post the videos you create and someone will connect with it and relate to it. 

One last piece of advice Emily shared for someone who is just starting out with the 15 Day Business Builder Challenge is to go back and rewatch parts of the challenge when you feel overwhelmed. Even if you feel like you might want to walk away or give up, the things you are frustrated or struggling with won’t suddenly make sense to you just because you gave up. The challenge will break down the information and teach you what you should be doing and how you should be doing it. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

How To Go Live Like A Pro

This week on Wake Up Legendary David Sharpe sat down with Jessica Cardenas to talk about her teaching experience and her tips for going live on TikTok. She spoke about leaving her teaching job to become a full time affiliate marketer and how she uses going live to deliver a powerful message to her audience.

If you’re someone who struggles with being comfortable with getting on camera or are just starting out, this interview is for you.

When Jessica became a parent she decided the best way to have the same school schedule as her son was to become a teacher. She learned art technology with her degree and learned how to do coding, build websites, and how to implement technology in the classroom. She was never taught about affiliate marketing or digital marketing and it wasn’t until she found Legendary that she knew it existed as a way to make money online.

Jessica goes live on TikTok every day. Prior to teaching she worked in television and media broadcasting and carried the skills she learned from that job over to her affiliate marketing business. 

Stop Comparing Yourself To Others

When Jessica first started out she compared herself a lot to other digital marketers on TikTok and wondered why she didn’t feel like she was as successful as other women in the digital marketing niche and wondered why they were doing better than her. This is a common worry when getting into affiliate marketing, and it’s hard to not compare yourself when first starting out. 

The first thing to remember is that having less followers than others does not mean that you aren’t going to make money. It’s okay to have less followers, what’s important is that those followers are good quality interested people. Your followers care what you have to say and in the beginning it's normal to only start out with a few. Having less followers does not mean that the quality or consistency of your content should change. 

Getting Camera Ready

One piece of advice that Jessica shared was to talk to your camera as though you’re talking to your friend. People get nervous when they have to be themselves on camera, but your audience isn’t there to judge you, they are there to learn. 

The affiliate marketing community, especially the one at Legendary, is full of people who are willing to give you advice and help you along the way. If you aren’t completely comfortable with going live yet, you could ask a peer to go live with you so you feel less alone and can practice having a conversation with another person and the audience. 

Prepare To Go Live

When getting ready to go live a way to prepare to get on camera is to think of possible questions your audience might ask you. Write down how you would answer those questions. The best way to answer them is to be 100% honest with your audience and yourself. Be prepared to guide your audience through your answers. 

Be Authentic With Your Audience

Jessica shared that she often has her children with her in her live streams and that it’s perfectly okay to have your kids in the same room as you. There’s no reason to hide that you have kids and you can go live from the comfort of your home and everyday life. 

A lot of people might think that they have to be a certain type of successful or have a certain type of online experience to do affiliate marketing and to be successful in it, but the truth is that you don’t. All you have to do is be yourself and you will appeal to people who gravitate towards you. Just relax and talk to your audience the way you would in a conversation with someone that you know.

Practice Going Live

When you first begin going live on TikTok or Instagram there might not be anyone in the audience right away. Instead of waiting for someone to join, just start talking and use that time to practice. The first few times you go live you might not have people that stay watching you, and other people might come and go during your live stream. 

Start talking as soon as you go live and don’t stop or break the presentation until your live is over. It might even help to plan and write out your topics and what you want to talk about ahead of time.

Lastly, for those not quite ready to go live is to record videos of yourself practicing going live or even to just set up the camera to practice without recording so that you are more used to the camera being on you. 

Using Props In Your Live Stream

Another piece of advice is to keep your hands busy. This could be a flip chart, Ipad, white board, notepad and pen, or anything else. People are used to being taught with props and often enjoy them when learning. 

Another thing you can do is a hobby like painting or knitting during your live stream. Having a signature item that is featured in your live streams is also something that could help you stand out to your audience. 

Connecting With Your Audience

Your audience likes to feel connected to you. A great way to personalize the experience for your audience members is to write down their names and TikTok or Instagram handles so that when they appear on your live streams you can welcome them back. 

Another way to connect with your audience is by asking them questions. Ask them what their current job is and what they want to change most, what they are unhappy about and what they are looking for help with. Your audience will usually lead the conversation, for them it's much easier to listen to a conversation than a lecture.

When Jessica finds out who’s on her live and asks them questions, especially the new people, it's easier for her to figure out what subjects to talk about and who might be new to affiliate marketing or going live. 

Whether you are new to going live or just looking to connect with your audience, you can use these tips to help make your live stream as effective as possible.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

The Key To Posting Content Online In 2023

On this week’s episode of Wake Up Legendary David Sharpe interviewed Jessica Zion. Jessica was an esthetician for 12 years but felt like she was constantly trading her time for money. She didn’t feel in control of her own income and work hours. With a busy home filled with 5 growing kids, she wanted to be able to spend more time with them. Within two months of beginning her affiliate marketing journey she was able to leave her job and replace her income from her esthetician job because of her affiliate marketing.

If you are someone who wants to be able to be in control of your own income and work hours this interview is for you.

The Three C’s 

Jessica shared that in order to be successful in her affiliate marketing business she follows her 3 c’s: create consistent content. 

Creating consistent content is vital to your success. This will not only help you be accountable to your followers, but creating consistent content is what will attract more followers to you. Your content gets pushed into the algorithm and the more content you push out, the more likely it is for your videos to take off and go viral. 

When you start posting content you should set a goal amount of posts for yourself to make each day or week so that you can keep up with posting your content consistently. It may also help to film several videos in advance. If you already have content built up and ready to post, that’s less pressure on you to film videos each day. 

There may be weeks when your content doesn't get as many views as it did another week. Regardless of how many views it's getting, it's important to still stay consistent with posting your content. Your content can gather thousands of views overnight and you never know which videos will attract more viewers. 

Different Types of Content

There are three different types of content you can make: story telling, results based, and educational. Posting different types of content and mixing it up will keep your viewers interested and will reach them in multiple ways whether that be through a lesson or a story. 

Viewers love to hear a good story. Becoming a good storyteller in your content is key to growing an engaged audience. When you’re telling a story in your content people will watch longer especially if there is suspense built up before the outcome or end of the story. Apps like TikTok and Instagram keep track of how long each video is watched for and use that to determine how to push it in the algorithm. Longer watch times means your content will be pushed out to more people.

It’s easy to create storytelling content because that's something you have personal experience with and have already lived through. Jessica shared with David Sharpe that storytelling content is not something that should be copied from another person because it's your own story that you're telling.

Repurposing Content On Multiple Platforms

Along with consistently posting content, repurposing your content is a great way to keep traffic flowing to your social media pages. There are 4 free apps that you can use to repurpose content on. TikTok, Instagram reels, YouTube shorts, and Pinterest stories. 

Social media algorithms are really favoring short form video content right now. You have different audiences across each platform and you want your content to reach as many people as possible. Reposing your content to each of your accounts on these social media apps will help you to gather more of a following and gather more customers and leads.

Being Authentic To Your Audience

When creating content it is best to just be yourself and be honest with your viewers. Use subjects that you really connect with when you make your content. By using subjects that you connect with and know about, it builds trust with your audience because they are more likely to buy something from you or that you’re promoting if you’ve already tried it out yourself. 

Another piece of advice that Jessica shared during her interview with David Sharpe was to not compare yourself to others because that can really slow down your progress. Just because another affiliate marketer or content creator has been around longer than you or may have more followers than you, does not mean that you aren’t creating good enough content or aren’t making progress. What matters is your consistency to create content and focusing on how you present your content to your viewer. 

Whether you are new to creating content and just getting started or you’re looking for advice on how to make your content more effective, using these tips will help you to push your content out to a wider audience.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

The Key To Making Short Form Content Go Viral

This week on Wake Up Legendary David Sharpe interviewed Alex Ford. Alex is from Australia and recently attended and spoke at the Legendary Mastermind in Orlando, Florida. He spoke about directing energy in his business and the type of person you want to show up as in your business.

If you are someone who struggles with content creativity or wants to take your business to the next level of success, this interview is for you.

Directing Your Energy and Focusing on Your Online Business

Before Alex got into online business he was working a job he hated and loved the idea of working from home and being able to be available for his family. He faced some challenges in the beginning of his online career. He tried a lot of different business opportunities going from business to business. He wanted to just find the one thing that would work for him but just kept getting distracted. We’re going to dive into how you can transition from dabbling into your business to becoming the master.

Another piece of advice he gave is to ignore all gurus and ads. Online marketers know how to sell and will make you feel like you need to purchase all of their products to be successful at running your business. Blocking out all of the outside distractions was what Alex said made him feel like he gained momentum.

Showing Up In Your Business

When people first come into the online business community they are surrounded by a lot of other internet marketers, along with a lot of people they think are doing better than them. There are three types of people that you can show up as in your business. 

The first person people often show up as in their business is the dabbler. The dabbler is the person who is always jumping from business to business. This type of person is always hoping they will get lucky and find something that will make them money quickly and easily. Usually a dabbler will quit their business within the first few months and move onto something else.

The next type of person that people show up as in their business in the stressor. This type of person is always stressed instead of using resources or asking questions. They may figure it out but once moving onto the next challenge within their business they repeat the stressful process. This type of person will have success over the long term but is extremely stressed, and that is not a healthy and fun way to build your business.

The person you want to aim to be and become is the master. The master is not someone who quits, but someone who works through their challenges and continues. The master looks for advice and seeks out knowledge by watching video tutorials or asking questions and for advice from other people in their online business niche. This type of person will usually see the most success and results. 

Facing challenges and problems in your online business is normal. The key thing to do when facing a problem or challenge in your business is to seek out the knowledge to fix that problem. Once you do that you gain more knowledge yourself and are able to overcome that obstacle and move onto your next level of success.

Creating Your Own Content Creation Method

Alex was at one point overwhelmed with the amount of content he was trying to put out. He was doing YouTube, Instagram, a podcast, and more and trying to keep up with it all at once. He decided to stop overwhelming himself and only focus on one social media source. 

He noticed everyone was focusing on Instagram reels and TikTok and started doing it himself because it was working for everyone else. He didn’t want to be like everyone else but wanted to bring his own personality into his content. He began watching what type of content other people were making and put his own spin on it. Within a week his TikTok account grew from 1,350 followers to over 100,000 followers.

You don’t need a fancy camera and editing tools or extra lights, you just need your phone to create content. Keeping track of the popular accounts from your niche and the videos they create that take off will help you get an idea of the content you can make. Use the subject or sounds from others’ popular videos and add your own style to it.

Another tip that Alex and  David Sharpe spoke about is to use props in your content. Using props is engaging and if you can use one in the first three seconds of your video it will grab your viewer’s attention.

Have Fun With The Work That You Do

One of the most important tips shared during this interview is remember to have fun! 

“If it’s not fun, it’s not going to get done,” Alex said. 

We as people don’t want to do things that we don’t enjoy. Adding some fun  creativity to your content and getting yourself excited about your business will help it feel so much more enjoyable and motivational.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Tips To Overcome Your Fear Of Showing Your Face Online

This week on Wake Up Legendary David Sharpe sat down with William Glover to talk about his online business journey. William, originally from Texas, is an education teacher who realized he wanted to travel. He started teaching students in Japan and Korea and eventually moved to Thailand, where he now lives.

William found Legendary accidentally online several years ago but was involved in other online businesses before he eventually made his way back to Legendary. He saw people doing the 15 Day Business Builder Challenge and decided to give it a try. To his surprise, he learned a lot more during the 15 Day Challenge than he ever thought he would. He had seen videos on YouTube about building an online business and affiliate marketing, but there was information in the challenge that he just felt he couldn’t get anywhere else.

William has recently just been exploring TikTok and learning about affiliate marketing. Since taking the challenge and also purchasing the Business Blueprints he feels much more motivated to do and learn more than ever before. He realized that as a teacher he hasn’t been as connected with the online world, and in order to teach other people he has to learn online business information himself. 

If you are someone who struggles with getting comfortable with showing your face on camera or creating consistent content, this interview is for you.

Using Storytelling To Connect To Your Audience

Something that has opened his eyes and has made him want to be more productive in his business is the art of storytelling, and how he feels like he can tell his story to a complete stranger online and they can really empathize with him and feel what he’s feeling. 

Storytelling can be one of the most effective ways to reach your target audience. Storytelling is also something that you likely already do in your everyday life to connect with others. Stories create strong, emotional connections with others. Through storytelling you are able to communicate the value of your product or service while also giving your audience, customer, or listener something that they can relate to. 

It’s important to connect with your audience and give them something that they can relate to. This not only helps you be viewed as authentic, but also someone that your audience can trust and build a connection with. You can present a problem and the solution for it within a story and your customer will likely be able to relate to it in some way or empathize with it. 

Overcoming The Fear Of Being On Camera

One challenge William shared with David Sharpe that he is overcoming is getting over his fear of being on camera. He doesn’t enjoy the way he looks or sounds on camera and is still trying to get used to making TikTok videos of himself.

Getting used to showing your face on camera can be difficult, and the first video you make is always most difficult. A great way to begin to overcome the camera fear is by going live. By going live there is no room for editing the video because it is all being filmed in real time. The more often that you go live, the more comfortable you will get being on camera. 

Another thing to help you get comfortable behind the camera is to remember that everyone starts somewhere. The people on TikTok that you see with thousands of followers all started out with the same amount of followers that you began with: zero. At the end of the day, people do not think about you as much as you think they do, and you are your worst critic. 

Creating Consistent Content

One piece of advice William shared with David Sharpe is to create consistent content. Find popular accounts in your niche on TikTok and see what hashtags and sounds they are using to create content. View their popular videos and try to recreate them with your own personal touch. 

Another thing to look out for is what style of videos popular accounts in your niche are using to create content. This could be conversational which means talking to the camera, a still image with text, or even using a green screen. Once you see what styles of content are working for successful accounts in your niche it will help you to have a better understanding of what type of content to create.

William says that it’s important to post content consistently. Try posting at least one to three videos a day on your TikTok account until it becomes like second nature. This will help you to become more used to creating videos and also help you build a consistent content creation schedule. 

When first starting out in your affiliate marketing business, it might be hard to come up with ideas to create content, and it might feel uncomfortable to get in front of the camera and show your face. Using these tips from William will help you to get comfortable with your camera and content creation. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Controlling Your Own Narrative: How To Turn Your Mess Into A Message

This week on Wake Up Legendary David Sharpe sat down with Kelle Roberts (@buildingyouonline on TikTok and Instagram) to talk with her about her online business and how she got started. Kelle is a high school entrepreneurship class teacher with a mission: to teach her students how to make money online.

If you’re someone who wants to learn how to make money online but have no idea where to begin, this interview is for you.

Kelle is an entrepreneurship teacher for high school students, and usually teaches her students how to start up a brick and mortar type business in her classes. Everything from what type of business to start to who the target customers are and how to attract them is taught in Kelle’s classes. One subject her students found a particular interest in over the last several years has been how to start a business and make money online. Kelle’s answer? Just like most people, she didn’t have one. 

That didn’t stop Kelle from finding the answer, though. After countless hours of research and dedication to providing a good answer for her students, she came across Legendary Marketer and the 15 Day Business Builder Challenge. Eager to learn, she invested, and not just for herself. She decided to take her Legendary journey and turn it into a legendary lesson for her students that they will never forget.

Kelle spoke to her students about what she was doing and learning each day with the 15 Day Challenge, and after day 2 she was ready to purchase the Blueprints. She felt as though this was a small investment to create an online business, especially because of how much money it takes to create a brick and mortar type business. This was an investment she felt was more than worth it to make.

Kelle has always been the type of teacher that isn’t afraid to try something new and fail at it. She likes trying out new things and reflecting on them. “I’m not afraid to go out on a whim and try something new, especially if it benefits my kids,” Kelle said. When she first began her online business journey she had already told her students that she likely wouldn’t make any money doing this. To her surprise, she was wrong.

Kelle students made it a goal of theirs to get her TikTok famous and she now has over 55k followers on her account. On the day of her very first commission that she earned, she came into class beaming, excited to tell her students that it did actually work and she had made money. She learned how to monetize her content and taught her students how to do the same.

Knowing What To Do Once You’ve Caught Your Audience’s Attention

When she spoke to her students about who her target audience should be, she decided it should be educators. Many educators aren’t happy with their education system. She had just been through two of the most difficult teaching years of her career during the Covid-19 pandemic and was hoping she would get a pay raise like the school districts around her, but she did not. She wasn’t alone in her disappointment, and many other educators felt the same. 

Kelle had done online work before, such as MLMs, and the last four years she had been working a part time job at a sporting goods store. A lot of educators and teachers nowadays have to work a part time job along with their teaching job to be able to survive. But Kelle didn’t want to just survive, she wanted to be able to go out and live her life.

She loves her teaching her students, and says that Legendary has given her a lot of empowerment. “Education is in a place where it needs a lot of help and I’m just trying to show kids what they can do to better their lives without having to spend a billion dollars at college,” Kelle said. 

She told David Sharpe that because she is an elective teacher she has a lot more creative control in her classroom and has the freedom to introduce new things. She wants to teach her students things that will not only apply to their lives, but will apply to their education as well. “If they can’t see the fact that it benefits them in some way they just aren’t going to be interested in it,” Kelle said. A big part of that for her is being able to show her students that there are other career paths than just going to college and getting a degree. 

Finding The Time To Create An Online Business

When Kelle first started out in her online business she wondered how she would be able to fit it into her already busy work schedule. She found it to be surprisingly easy. She was able to do this around her full time job and be successful at it, at the same time. “You do have the time, you just have to prioritize it,” Kelle said. 

The internet has become a part of everyday life for most students and children, and they will find information online whether they are exposing themselves to it or someone else is. That’s why Kelle feels it’s so important to teach them these things now. We have to talk about the things kids want to talk about and things that are relevant to them,” Kelle told David Sharpe. 

Being Your Most Authentic Self In Your Business

Kelle creates a lot of conversational videos on TikTok, and is more comfortable doing videos like that so that she can show both the positives and the negatives of her online business and her career in general. She talks to her students a lot in her classroom about these subjects as well. Kelle tells David Sharpe that it's important to show both sides to everything so that she is being as authentic as possible to her followers and also her students. 

Students and children are looking to connect to adult figures that they feel like they can trust, and her students won’t be able to trust her if she isn’t being her most authentic self. She teaches through storytelling a lot of the time and enjoys storytelling in her content. She feels like her viewers and students can understand her content best if they have a story to relate to it. 

Her student’s values and opinions matter to her and she stops class regularly to talk to her students about important things like getting an apartment after high school and other real world skills and information they will need. 

Kelle doesn’t usually view herself as an emotional person but recently she has found herself opening up and getting emotional in her videos. She shared with David Sharpe that her father had recently passed and that her online business gave her the opportunity to be with him in his last few weeks of life. 

Not only did it help her create the income she would have missed out on with her teaching job from taking the time off, it also became something that she was able to bond with her father over. They spoke a lot about her online business and gave her an opportunity to make her father proud before he passed away.

Kelle told David Sharpe that even though she has three college degrees she would have never been able to do the things she has done with her online business in the education world. This has given her more opportunity and inspiration than she ever would have imagined. Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Three Tips To Help You Switch Your Mindset

On Monday’s episode of Wake Up Legendary we interviewed Camila Montiel. Camila, born in Cuba, got started with Legendary in March. She found Legendary though Calvin Hill and has been utilizing the skills she’s learned in the 15 Day Business Builder Challenge ever since. Some of the biggest challenges she’s faced have been switching her mindset and telling her story through her content.

If you someone who is trying to switch your mindset to help you build your business, this interview is for you.

Switching Your Mindset

When you try out a new online business you might get negative feedback from family members and friends. They might not understand what your business is all about or how you’re making money with it. If you are new to affiliate marketing you might be wondering why your business didn’t take off right away, and you might feel the want to quit. This is normal, but a lot of people go wrong by giving up too quickly and moving onto the next business or ‘get rich quick’ idea without putting more time and thought into their online business that they’re already building. 

Mindset is an important part of affiliate marketing. To create a successful online business you have to be ready to accept the challenges you might face and figure out how you’re going to create solutions to your problems. Essentially, you have to be ready to put in some work in order to find success. Changing your thinking also changes your perspective. Here are 3 tips you can do to help switch your mindset:

Be Patient – Affiliate marketing is not something that you learn in one day. Not only does it take time to build up a following and learn skills, but it also takes a lot of patience. You won’t get rich overnight and it may even take a while to earn your first commission. That’s completely normal, and it is important to not give up. Only waiting a month into running your business and then trying to move onto something else will turn into a repetitive cycle. By being patient it will help you to take the time to grow your customer and follower list. 

Maintain Self Discipline – When you first begin your affiliate marketing business you might get distracted. It is very important to keep yourself focused and on task in order to grow your business. A great way to do this is by creating a schedule for yourself. By pre-planning your day and sticking to your schedule, you are leaving less room for distraction and bringing more organization into your life and business.

Get Creative – When a lot of people first start out in affiliate marketing they often wonder where to begin creating content. A great place to start is by looking at the popular content in your niche. If you are creating TikTok content, view the content that popular creators and other affiliate marketers are putting out in your niche and create videos that are similar to what’s popular, but with your own spin and creativity on them. This will help to boost your content into the algorithm. 

Telling Your Story

A huge part of gaining a following on social media is being relatable, and the best way to be relatable is to tell your story. Telling your story not only gives your audience something to relate to, but also shows them that you are a regular person and makes you more trustworthy to them. 

Storytelling is a great way to share your values as an affiliate marketer along with your expertise to your customers. Storytelling is probably something you already do in your everyday life. Telling your story of how you got where you are whether in your business or with a product, it is a great way to connect with your audience that feels natural.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

How To Break Away From Overthinking

This week on Wake Up Legendary David Sharpe met with Tanya Lena to talk about her beauty coaching business. Tanya focuses on inner beauty with her customers and clients rather than outer beauty. Tanya is a Transformation Coach that specializes in self-projection.

Tanya originally wanted to be a therapist or psychologist but ended up finding herself in hairdressing. In 2014 she began to get into mental health and spirituality with her business, and started up her own website from scratch. 

If you are someone who struggles with overthinking or stress about your business this interview is for you.

Never Be Afraid To Fail

Tanya’s first venture as an entrepreneur, she opened up a total beauty spa for inner and outer beauty and spirituality. She created a TikTok page to promote her business and the account was not very popular. Instead of giving up, Tanya decided to delete the account and try again, and this time she succeeded. She gained about 500k followers within two years. Her account took off and she began getting requests for partnerships with different companies and other offers. 

You Have To Do The Inner Work And The Outer Work

Tanya shared with David Sharpe that in order to succeed with her business, she had to do the inner work along with the outer work. This meant instead of asking herself how she was going to monetize her business she first had to create it, she needed to provide value and safe space to share and grow a following. Her TikTok growth helped her to gather clients for her coaching portion of her business. Instead of getting too ahead of herself, she wrote down all of the things she wanted to do with her business so that she could do them each one by one. One of those things was writing a book, which she will be coming out with in the next year.

Another part of the inner work is setting boundaries in your business and with yourself. This can mean many things, like not taking on too many clients, or creating a set schedule for yourself. Sometimes we think that our business or method isn’t working when it is ourselves who is not putting in the work to ensure that it is successful. 

Tanya also shared that one thing she does to contribute to her inner work is giving herself positive affirmations. Positive affirmations are phrases you can repeat to help yourself overcome challenging life obstacles. You might feel weird about it at first but after a while of repeating your affirmations it will help you start to believe what you are telling yourself. “(Affirmations are) reminding your mind of what your soul already knows,” Tanya said.

Tanya told Dave that by repeating affirmations each day help build habits for her in her business. This helps her to subconsciously make herself get up every day and do the work she has planned for herself each day instead of procrastinating or putting it off. This helps reprogram your mind to start working a different way so that you don’t give up when things start to go wrong.

Using Your Senses 

When first starting out it might be difficult not to compare yourself to others or over think about your content creation. Another tip for beginners that Tanya shared with David Sharpe is to ground yourself when you start to feel stressed out. This means using your senses to close your eyes and ask yourself what you can see, hear, touch, feel, and smell. This will calm your brain down so that you will no longer be in a stressed or overthinking state of mind. “​​We come into the business world and we can sometimes get attracted to unhealthy people, places and things and need to find the things that are healthy for us,” David Sharpe said.

Finding Balance In Your Work Life

Tanya shared with Dave that by slowly reprogramming your brain it will reduce stress in your work life. A lot of people who start out in affiliate marketing often become frustrated and want to give up. It’s important to embrace the struggles that you go through and allow yourself to have them. 

Nothing is perfect 100% of the time and when you begin to accept there will be roadblocks and struggles. Once we embrace them, they will come as less of a surprise when they do happen. David Sharpe shared with Tanya that he always tries to stay close to his personal growth and have balance in his work life.

Recognizing Negativity 

Tanya’s new book is about self projection and taking responsibility. She says that it’s important to recognize the people in your life who might be toxic and bring you down, and that when you do the inner work it is much easier to recognize who is in your life to just bring you down or sabotage you as opposed to people who are just having negative emotions. 

When starting out in your business it can be difficult to not get overwhelmed or to not overthink everything. By utilizing these skills and helping to ground yourself and stay in tune with your personal growth it will help you to grow with your business.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Kick Your Camera Fear To The Curb

On this week’s episode of Wake Up Legendary David Sharpe sat down with Curt Hadley to talk about his affiliate marketing business. Curt spent a large portion of his life afraid to be in front of the camera, and in this interview he shares how he overcame that fear.

If you’re someone who might have some fear or skepticism about getting in front of the camera, this interview is for you.

Getting Comfortable Behind The Camera

Curt Hadley, also known as @thatoldbaldaffiliateguy on TikTok is from southern Oregon. When creating his TikTok account he originally wanted a unique and memorable username and decided that he would put a personal spin on his username. For years he has worked in the television and radio industry and has done mostly behind the scenes editing, writing, and promoting. Curt no longer wanted to be a behind the scenes guy, and wanted to face his fear of being in front of the camera. 

Curt explained that the reason he was always so afraid of being on camera wasn’t because of his appearance or the lack of hair on his head, but because there was something inside him that was holding him back from being comfortable on camera. He was worried about what others might think about him.

Something that really helped Curt to over his fear of being on camera was remembering that everyone starts somewhere, and that perfectionism is not the goal. “Eventually I came to this realization that people don’t think about me as much as I think they think about me,” Curt said.

It Only Works If You Work It

Curt realized the idea that people wouldn’t like him was all in his head, when in reality, his viewers ended up liking his TikTok content more than he ever thought that they would. He now has 51.9K followers on his account and over 84.9K likes on his videos. 

One huge tip that Curt shared with David Sharpe is the business models he tried in his past didn’t work because he didn’t work on them. So many people sign up for things or buy courses and never start them, or they put zero effort into them and claim they don’t work. The reason you might be telling yourself that something didn’t work is because you didn’t put the work or effort into it that’s required to be successful. 

Setting Boundaries Within Your Business

Curt also brought up how important it is to set boundaries within your business. This might mean setting boundaries with your customers or even people who are committed to misunderstanding your affiliate marketing business. Curt said that he has been asked many times before by customers and viewers about private coaching sessions, but has set a boundary to not offer coaching sessions yet. 

Instead of coaching sessions, Curt has actually created a Facebook group so that he can help multiple people at once. He often posts short training videos, videos from his TikTok live sessions, and even infographics for his Facebook group members. He wanted to create a Facebook group because it would be better for him to answer questions for his viewers and followers who might all have the same question or would like to learn more about a specific topic. “I want to set boundaries but I want to be available,” Curt said. He shared that there is a fine line between being as helpful as you can with people and taking up less time helping them. 

Creating A Strong Call To Action

David Sharpe shared that having a strong call to action at the end of your video is a key factor in guiding traffic to your site or email list. Saying “click the link in my bio” is an overused phrase and oftentimes viewers already know where to find the link. It’s more important to give them a reason as to why they should click it, rather than telling them where to find it.  “There’s always a different and more powerful way to approach what we’re doing,” Dave said. 

Another tip that David Sharpe shared was to not reveal the name or company for your product or business right away in a video, and allow for suspense to be built by the viewer. If people see your product straight away it may deter them from viewing the rest of your video because they will pre-judge it. “If we tell them what it is, they go and they google it themselves,” Dave said. 

When first starting out in your online business you might find it difficult to get in front of the camera, or even set boundaries within your business. Applying these tips will help you to learn how to get comfortable with creating content. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

10 Marketing Secrets To Boost Your Online Video Content

This week on Wake Up Legendary David Sharpe interviewed Rad Detchev about his Chinese medicine and acupoints online business. Rad uses TikTok, Instagram, and YouTube to grow his online business and share the information he has gathered about Chinese medicine and acupoints to help people in their daily lives. 

Born in Bulgaria, he now travels the world living a minimalist lifestyle while creating online content. He has been doing his chinese medicine and acupoints online business for the last five years. It took him four years to build his YouTube subscriber list up to 50,000 but only one year to gain half a million followers across TikTok and Instagram. 

Rad shared his top 10 marketing tips with David Sharpe on how he built his successful online business. If you are interested in learning about how to strengthen your video content strategies and learn how to make your content go viral, this interview is for you. 

Tip #1: Pick The Best Platform(s) For Your Business. When choosing a platform for your business, Rad says that it’s important to keep in mind which platforms get content to an audience quickly. “Short form content will get you farther faster,” Rad said. TikTok is a great platform for this because it will boost your video out to people immediately after you upload. Instagram is also a good platform for this. While Instagram may work a little slower at showing your content to viewers, their reels feature is another way to quickly get your short form video content out to viewers. YouTube is best for long form video content and takes practice to create videos. When starting out at making content, TikTok and Instagram are the best platforms to put content out from. 

Tip #2: Research Popular Content In Your Niche. When creating content Rad says to research the content in your niche. From there you’ll want to see what videos are popular, and analyze what the creators of the popular videos in your niche are doing in their videos and what funnels and lead magnets they have. Once you see what made those videos popular, try recreating them and putting your own spin on them. 

Tip #3: Have Good Video Presence. When watching Rad’s videos, you might think he’s an extroverted person. This is because he maintains a good video presence. He says it’s important to watch your video back and ask yourself how you feel about the video, and if you were the viewer, would this be something you would want to watch? Rad says that a lot of people watch themselves on selfie mode and that can completely connect you from your audience. When filming you should not only be looking directly at your camera lens, but also make sure that your camera lens is wiped off and clean, so that your video is in as much high definition as possible.

Tip #4: Keep Track of Your Video Analytics. When experimenting with different video and content creation styles you should keep track of your video analytics. This means keeping track of what works well in your videos and what is making them popular. This way you can replicate and re-create that experience in your other videos for your viewers. 

Tip #5: Don’t Change Your Message. When creating content online, you may sometimes find yourself bored of the message you are sending out to your viewers and want to change it. As you start growing your content and the algorithm starts to get to know who you are, the people who see your videos aren’t usually the people who are following you. This is because platforms like TikTok and Instagram will push your videos out to new people who haven’t seen your content or heard your message before. While you might be bored of your message, it might be just the thing the new content viewer needs to hear to follow you, or might be something they really resonate with. “We get tired and bored of our message before our audience does,” Rad said. Most of the people listening either don’t remember what you may have said in a past video or are completely new to your content, which is why you shouldn’t change the message of your video content. 

Tip #6: Stick To One Niche. If you are posting in too many niches, the algorithm may not know who to boost your content out to. Sticking to one niche is best because then the algorithm will better understand how to sort through your content and push it out to the right audience. Posting content in multiple niches on one account might be confusing for viewers as well. It is also best to stick to one niche so it is easier to keep track of your video analytics.

Tip #7: Batch Your Videos. When in the beginning stages of content creation, batching your videos is a great way to practice video skills. This means creating multiple videos in one content creation session. This will help you get comfortable behind the camera and speaking directly to your audience, and help strengthen your video content creation skills. Rad also recommends filming every day so it’s not difficult to come back to filming like it may be if you take time off from creating content. Rad films a video each morning, edits it, and then posts it. 

Tip #8: Create Connection With Your Viewers. One great way to create and maintain a personal connection with your audience is by going live. This will help create authenticity and trust between you and your followers/viewers. Be authentic and show your viewer that you are a real person that they can relate to and not just a face on their screen.

Tip #9: Separate Yourself From The Brand. Even though your brand might be all about you, it is important to keep in mind that your brand is for your business. You will still have a connection to your brand and content, but it will become much easier to post business related content on your platform. This way you can put intention behind your content because you want to use that content to help people, rather than posting content of yourself that might not have to do with your online business. 

Tip #10: Use Captions In Your Content. When you create video content it is vital to use captions. This is because the viewer of your content may not have their sound on, or could be someone who has a disability and cannot hear your video. Captions in your video are also important because not all countries have the royalties for the music you may be using. This means that the viewer might not have access to the audio in your video, and captions on your video will still help get the message across to the viewer without them having to hear it. You can create captions on your videos by using text and stickers, and also by using apps specifically made for creating captions. Rad suggests using the apps CapCut and Captions. 

Whether you’re reaching a new audience or your current viewers and followers, these tips will come in handy when creating online video content across short form video social media platforms like TikTok and Instagram. If you would like to learn more about building your own profitable online business from home I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

How To Convert Your Views Into Leads And Sales

On Tuesday’s episode of Wake Up Legendary David Sharpe met with Rad Detchev to talk about his journey building his acupoints and Chinese medicine online business. He has been operating his online business for 5 years now. Born in Bulgaria, he now travels all over the world living a minimalist lifestyle and creating online content. Rad uses several platforms for his business including TikTok, Instagram, and YouTube. 

If you are interested in learning about how to strengthen your video content strategies and learn how to make your content go viral, this interview is for you. 

10 years ago Rad got into personal training and became very interested and passionate about the health and wellness space. Five years ago he started his YouTube channel and later on his friend showed him TikTok. It took him four years to gain 50,000 subscribers on YouTube and only half a year to grow half a million followers on TikTok and Instagram. Rad shared with David Sharpe that if he did not have a following already on social media, he has a process for how to gain followers and grow a successful online business.

Rad shared a great way to start building a following on TikTok or Instagram is to search videos in your niche and find the popular ones. View the funnels and lead magnets that the content creator of the popular videos from your niche have on their page. From there, see what videos made their account popular and from there you can brainstorm and re-create those videos with your own spin on them.

With TikTok growing in popularity every day, it is definitely the platform to put content out from if you want to get your content out to viewers quickly. Instagram is also another great platform to use because of reels, but might be a little slower with follower gain than TikTok. “Short form content will get you farther faster,” Rad said.

Establishing Video Presence

When watching Rad’s content videos he appears to be a very extroverted person but in reality, he feels as though he is more of an introvert. His viewers however, see the extroverted side of him on social media. This is because he wants his content to be appealing to his viewers. One tip he gave David Sharpe about this is to ask yourself if you would want to watch the video you put out if you were the viewer, and if the content makes you feel good. 

Rad says that a lot of people watch themselves on selfie mode through their camera and that can completely disconnect them from their audience. When making a video, you should be looking directly at your camera, and making sure you have a clean lens by wiping your lens off prior to filming so that your video will be in much more high definition. 

When speaking, use your hands and animate yourself. Make sure the camera has you cropped correctly depending on the platform that you are using. Instagram and TikTok both have a different video layout and sidebar with buttons, so it’s important to make sure your video is not being covered by them. 

Jump cutting, which is cutting out the dead space between words in a video, can be annoying to some viewers but can also be helpful in moving your video along and keeping the viewer’s attention. Watch time in videos plays a key factor because TikTok and Instagram track video watch time for the algorithm. Keeping your viewer interested in your video for as long as possible will help it to reach more people. 

Dave says that learning how to maintain video presence and learning how to act in videos is similar to taking acting classes or learning a new skill, and to not beat yourself up if your videos are not perfect. 

Keeping Track of Video Analytics

As you experiment with different styles of videos it is essential to keep track of and go through your video analytics. Keep track of which videos were popular and what you did in them that might have kept the viewer’s attention, that way you can re-create that experience in other videos. 

Rad says that as your videos gain popularity and the algorithm begins to know who you are, it is very likely that a lot of the people who will see your videos will be people who aren’t already following you or who may have not seen your content before. “We get tired and bored of our message before our audience does,” Rad said. As a content creator, you might get bored of your own message and feel the want to change it, but there are many people who don’t remember what you’ve said in past videos or might even be new audience members. If the message is working, don’t change it. 

Rad also tells David Sharpe that sticking to one niche is the best way to stay in the algorithm. If you bounce around to too many different niches your content platform may not know who to push your content out to. If you are in the beginning stage of making videos Rad recommends batching videos, which is making multiple videos in one content creation session, to practice your video creation skills. He recommends filming video content every day so it’s easier to come back to filming rather than taking a break from it. He films a video every morning, edits it, and then uploads it to make sure he is showing up every day. 

Making Effective Content

When creating videos Rad says that there are three types of videos that are effective. The first is viral videos, videos that quickly catch the viewers attention and bring them into your content. The second is long form explanation, which means really breaking down the content in your video and explaining it. The last is personal content, which is sharing a personal connection with your viewer. 

Going live on social media is a great way to boost your content and gain followers. This will help create personal connection and authenticity with your viewer interacting with you in real time, rather than just watching a video of you. 

Rad doesn’t do any paid marketing, he only succeeds on his ability to create and draw people in, otherwise known as sweat equity. This year he published a book he sells on Amazon and he also recently put out a top 5 acupoints guide as well as an e-book.

Using Captions In Video Content 

One key thing that Rad advises is to always make sure you have captions in your videos. Captions are important because a lot of social media users may not always be able to have sound turned on when viewing video content. Captions also help adhere to people with disabilities, such as deaf people who may not be able to hear a video, but can read a caption. If there is no caption on your video, a viewer might swipe past it. 

There are several ways to put captions on your videos, such as using a sticker with text or using an app that helps your captions stand out. An app Rad suggests using is CapCut. This app is free and may take a little bit of learning to use, but using the import bold font feature on the app can really help your captions stand out. Another app he suggests is Captions. This app is also free and will make your captions pop out. 

Rad suggests to make sure that there are as many things as possible in your video that will work in your favor. This includes captions, good lighting, the subject, audio, and quick cuts. The more quality your video has, the better chance of your video going viral and gaining traction. 

If you are using music in your video it is important to consider that not every country has royalties to certain music. This means that someone who views your video content in another country may not have access to the music in your video, and therefore may not be able to hear the audio from it. This is another reason why captions are essential for your video content. 

Creating video content takes time, practice, and skill. Applying these tips will help you boost your video content into the algorithm. You can follow Rad on TikTok and Instagram at @radradoslav

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Three Tips For Getting Your First Online Affiliate Marketing Commission

On Monday’s episode of Wake Up Legendary David Sharpe interviewed Joshua Dennis to talk about how he started his online affiliate marketing business side hustle. Joshua is a bartender who lives in Oregon. Joshua first found Legendary through Darryl Gray Jr. on TikTok. He had heard about affiliate marketing and gave it a try a while back, but did the 15-day business builder challenge in 2021 and got hooked when he made his first commission 2 months later. 

When Joshua was first starting out he had to face several challenges. Those included getting distracted with strategy, being afraid to be a newbie, and navigating criticisms, and more. If you’re someone who is just starting out in your affiliate marketing business, this interview is for you. 

Joshua shared his affiliate marketing tips with David Sharpe for anyone who is just starting out with marketing and is trying to get that very first commission. A lot of stress and impatience can happen when just starting out, but it’s important to be patient and try new things within your affiliate marketing business to see what works.

Tip #1- Stick to one strategy at a time. When first starting out with your affiliate marketing business you may grow impatient, just like Joshua did, but it’s important to not jump from strategy to strategy. It’s crucial to see how each strategy is performing. Stick with the strategy you have been testing out and see how it performs over the course of several weeks or a month. Keep track of what’s performing well and what isn’t. This is a great way to test your content creation with your audience and see what builds the most viewers. You won’t know what is actually working if you don’t take the time to test your individual strategies out instead of rushing through them. 

Tip #2- Don’t be afraid to be a newbie. When starting out a lot of people can feel apprehensive or even afraid. It can be uncomfortable being a beginner again, but a lot of the skills it takes to be an affiliate marketer, you likely already have. You can apply skills and situations from your everyday life into affiliate marketing, especially by story telling. Customers and viewers want to relate to the content, and a great way is through turning situations from your everyday life into a story that you can use to market your product. “A lot of people are scared to be a newbie, if you can be successful as a newbie you can be successful no matter what,” Joshua said.

Tip #3- Simplify your content. Joshua told David Sharpe that the most successful sales funnel he had run in the last year was a simple, 1 sentence on the page, the next page with a box to put a name and email, and the third page being another 1 sentence. When a website or sales funnel page has too many words, pictures, or content, it can be overwhelming for the viewer's eyes and they are less likely to put in their contact information. Keeping a landing page simple with few sentences and pictures builds suspense and doesn’t overwhelm the visitor. “Simplifying the copy on your landing page can be a real game changer,” David Sharpe said.

One tip that David Sharpe contributed was to be authentic while making content. “Your mind is making you look bad,” Dave said. You can turn any situation into a story or something that is relatable. Don’t try to pretend to be someone that you aren’t in your content, only be your most authentic self because your audience will be able to connect with you so much better.

Building Good Will In The Marketplace

When building a relationship with your customers you will want your name associated with being trustworthy. The more people that trust you online, the more people that will be likely to open your emails, watch your YouTube videos, and view your short form content. “The number one thing that you have to  remember is that your reputation and the trust of your audience and those who are watching you is the most important thing that you have,” David Sharpe said.

When marketing a product, market the product with how it makes you feel. If you spend your entire video talking about your product, you will end up feeling like a used car salesman. Talk about how your product makes you feel, and how the product will make your customer feel. 

Starting a new online affiliate marketing business can be tricky at first, but applying these tips to your business will help you to get the hang of it and get that first commission. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Marketing Tips To Build Your Unique Brand

On Tuesday’s episode of Wake Up Legendary David Sharpe sat down with Jacob Lucas to talk about his personal dating coach business. He has been a personal dating coach for three years and has built a following of our 630k! He’s learned alot about content creation to get to that level and shares his marketing tips with David.

If you are thinking of monetizing your unique skills this interview is for you. 

Jacob used to want to be a professional boxer but when he became very ill several years ago he realized there were many things he wanted to do with his life that he hadn’t gotten the chance to do yet, one of those things being an online dating coach. He realized he had value to offer and could really help someone out with their dating life. He had seen that dating coach services were something people were already searching for online. His customers could learn about dating in the comfort of their own home, and Jacob would become their personal wingman. “If you’ve got a problem so do a million (other) people,” Jacob said.

Building A Following In Your Niche

No matter how unique or similar your unique offer is, you have to know how to market it and how to create content. “The first thing is to help people, the second thing is how to make a living out of helping people,” Jacob said. One of the biggest challenges people face is actually picking a niche, Jacob told David Sharpe. 

Jacob shared these 5 tips with David Sharpe for creating content that stands out.

Tip #1 – Speak with authority. When creating content, state who you are and what your professional is. For example, Jacob would say “Hi I’m Jacob and I’m a professional dating coach”. This makes you sound confident to the viewer and will appeal more to them. 

Tip #2 – Speak numerically. When creating content speak with numerals, for example “3 tips to make ___” or “5 signs you are ___”. Jacob says to use the numbers 3, 5, and 10. People like to feel like they are completing something, and usually the best is saved for last in content so the viewer stays watching until the end.

Tip #3 – Use truisms. You want to make your reader think but not make them feel stupid. This makes your viewer not feel cornered and shows them that you have empathy.

Tip #4 – Jacob shared that when making content, inflections can make a big difference in your content creation. 

Tip #5 – Putting the main subject in a larger or bolder text size will help draw the reader’s eyes to it and make them think about the content.

Building Up Confidence 

In any industry or niche it is hard to not compare yourself to other people, especially if they've been making content in your niche longer than you have. Constantly comparing yourself to others who might appear like they are more successful than you is what can slow you down or make you feel stuck and won’t allow you to have room for growth.

In terms of building confidence and taking action, it can be crucial to never ask the opinions of your friends and family when it comes to your business. Those people are not in your niche, nor do they have the experience or background to have a well opinionated answer about your work. If you ask their opinions and they give you an answer based on their opinion, they could advise you to do something that wouldn’t be good for your business. “Don’t ask anyone, just do it,” Jacob said, “None of the small things you do in your video matter if you’re just going to give into limiting beliefs.” When you have people in your inner circles who are supporting your business and decisions, that’s who your true friends are.

How To Build Social Value

“When your value goes up, you get paid for what you do, what you say, and who you are,” Jacob shared with David Sharpe. Trying to be valuable to everyone is not going to work, which is why it’s so important to choose a niche and build value within the niche that you choose. 

A huge way to build value is by taking the time to respond to engagement on your posts. Creating the feel of human touch with your viewers and followers will help build trust between you and them and also show your followers that you are a person just like them who struggled with a problem just like they are. Over time value builds because you establish a sense of friendship and personal touch with your followers. “That’s how you build social value, you have to have that human touch,” Jacob said, “Even if your first comment is a negative one, respond to it because everything is a learning experience.”

Increasing Viewers Through Algorithm

Jacob and David then dove into the one thing that’s important when reviewing your content- make sure that people are watching your videos all the way through to the end. If they aren't, something needs to be adjusted. It’s a fantastic metric to guide you for future content creation. 

One way to make sure people are watching your video all the way to the end is to end the video sharply. A great way to do this is by cutting the last syllable out of your last word in your video. 

Another great reminder is to always have subtitles on your video. A lot of times people will rely on subtitles if they are in a situation where they cannot play a video out loud, whether it be at work or somewhere else. The use of subtitles on your videos ensures it’s more accessible to people who may not have the ability to use audio. 

The length of a video is also something important to factor in when it comes to algorithms. If a video is too long, the viewer may not want to watch it all the way through, especially on a site or app like TikTok where people are used to seeing short form video content. Jacob found  that his sweet spot and preferred length to make videos is between 40-45 seconds. That’s where people will watch it to the end and you will deliver valuable content,” Jacob said. 

Any business you’re in, your main concern should be to help or deliver a product. You must be the best version of yourself to care about your customer. The best marketing you can get is word of mouth, and the best way to leave an impression on your customer is to show them that you genuinely care for them. “If it’s just about money you’re not going to make it,” Jacob said. 

Money can be a gauge of value. There’s already a genuine understanding of people that if you provide a service, that people will give you money for the service that you are providing. The more value you provide to your viewers, the more they will view your content and have more to take away from it, which will keep them coming back. 

Building a successful business like Jacob's requires skill, time, and patience, but can be a great way to bring in income and deliver value to customers. It’s a great way to share experiences and help people. 

Would you like to find a profitable business you can do from home so you can bring in much more substantial income? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Monetize Your Hobby Online

Is it really possible to create an online business around painting figurines?  David Sharpe, CEO of Legendary Marketer had a chance to sit down with an online marketer who's done just that! 

If you are looking for ways to monetize a hobby or unique interest of a niche, this interview is for you.

On Tuesday’s episode of Wake Up Legendary with David Sharpe, Dave sat down with Lloyd Davies, a painting coach from South Wales, UK. He has been in the painting hobby for about 15 years and has been monetizing his hobby and turning it into a business for around three and a half years. Lloyd paints Warhammer 40,000 and Dungeons & Dragons figures, which are small pieces used in role playing board games typically painted by the person playing the games with custom game pieces. 

Lloyd started out as an affiliate marketer for a company that sold Warhammer products. He was given a product he was able to paint and from there his hobby-turned-business started to blossom; he began to create close up detailed videos of himself painting the products. These details include what to paint, what brush strokes, colors, and products to use, and a thorough description of the painting process. 

While his YouTube and Instagram accounts have gained popularity over the years, his TikTok account is just taking off at over 55,000 followers and his YouTube is currently at 65,000 followers and growing daily. From Day 1, Lloyd created content to build a business, not to just share his hobby.

Producing Content That Will Stay Evergreen

Lloyd specifically plans out his content to be Evergreen, content that will last and still be relevant several years from now. He feels as though some of the first videos he made were the best and wants to continue to create video painting tutorials. Most of the monetization of his content comes from his YouTube content but also from his affiliate links to Warhammer 40,000 painting products. At the end of each YouTube video he lets his viewer know that if they click and purchase from his affiliate link he gets a small commission that doesn't cost the viewer/buyer anything, but might be a good way to support his small business and provide value to the buyer as well.

His painting channels bring value to his life, which was something he felt was more important than doing his regular 9-5, which he is slowly transitioning out of to do his painting hobby/side business as a full time career. 

Improving Digital Skills And Adding Value To Your Content

He didn’t have the digital skills before, those were something he has developed along the way, which has added more value to his life. He invested time and energy into building his marketing skills so he could continue to grow his online business. All of his content is filmed with a Galaxy S20 FE smartphone, his video editing skills were self taught and part of the development of his business. YouTube keeps track of his videos and how well they perform, like how many people watch them and for how long. One tip he shared with David Sharpe during the interview was  he needed to shorten his content, but that the structure and style of his videos were popular for his audience. 

A highlight from the interview, Lloyd shared with David Sharpe, that his content creation and painting hobby has changed his life. Once the first commission hit his bank account, he knew it was real. Up until then it could sometimes make him feel like he was making the content for free and like it maybe wasn’t hitting the right audience but Lloyd feels it’s important to keep persevering and remember that eventually the content will hit the right audience. “This is not a habit, but a hobby that you enjoy that brings value to your life. And I do think that a lot of people underestimate the value that a particular business can contribute to their happiness versus just some number in their bank account,” David Sharpe said.

He says that his biggest reward is when someone tells him that his methods for painting Warhammer 40,000 gaming figurines work. “It’s about driving the value and everything I put out has to have value in it” Lloyd said. This means anything from explaining the painting process to explaining what happens when the paint dries, how it can sometimes look too shiny but will become more matte once dry and the brightness will dim. Lloyd adds value to his tutorial videos by explaining his painting process and gives step by step instructions to his viewer while painting an example himself. Whether that person is brand new to Warhammer painting or whether they have experience painting doesn’t matter because Lloyd’s content is for everyone. “Everything I do is always around value, (and) value proposition.”

Choosing The Content Platform That Is Right For Your Business

Sometimes this can be a time consuming hobby. Platforms fight over content and the algorithm doesn’t always push videos and content out to the right people, but there will be a lot more value added through TikTok content in the future so his content will hopefully be pushed to a larger audience. Lloyd shared some tips with David Sharpe that helped him decide that YoutTube would be the main platform that he would use for his content.

Tip #1- Lloyd said he originally chose YouTube as his main content platform because it’s the largest content site on the internet, along with the largest search engine and people typically go to YouTube to learn information such as how to do or create different things. “People go there to find out how to do things and I’m showing people how to do something so I want to post my how to do content on the biggest how to do platform in the world,” Lloyd said, That’s one of the things to really consider, going somewhere where your audience already is, because the audience is already there and I know the audience is already there because there are other similar channels producing similar types of content.” Choose a platform where you know that your audience will be looking for content from your niche there instead of chasing your audience. 

Tip #2- Take advantage of the tools already on platforms like YouTube and TikTok. YouTube does all of the hard work for you such as the technical and back end work, so all you have to do is create the video and upload it. YouTube is a content platform that will be around for years to come, you just have to have the self discipline and resilience to sit down and edit videos, even if you don’t always want to. YouTube is long form content, Lloyd tells us, and there will always be a market for long form content and tutorials. “All you need to do is create a video to put on YouTube that's probably simplifying it a little bit but certainly the heavy tech stuff is done,” Lloyd said. 

Dealing With Insecurities When Producing Content

When first starting out, you have to know why you’re creating content and what your motive is behind it. When first starting out, Lloyd had insecurities but knew that there were other channels in his niche with 350-400 or more subscribers that had just started and accounts that also had only 1-10 subscribers. Some Youtube channels started creating content before he did and can make you question yourself, but Lloyd says the most important thing to remember is that the only person that you are your only competition.It’s really really important to understand what your race is and to run your race, the only person you’re competing against is yourself,” Lloyd said. Another strategy that is helpful when you are first starting with creating your business, is the way that you ask yourself questions. He explains that when asking yourself a question, instead of asking yourself “why”, for example, “why did this happen?”, ask yourself “what is going on?”. The question of ‘why?’ can elicit an emotional response and can be accusatory even in your own self-questioning, but asking yourself ‘what’ stead will elicit a logical response.

The way Lloyd has stayed focused and has not lost or changed his vision is because he knows he is not the best content creator in the world or even in his Warhammer 40,000 niche.  He has accepted that and knows if someone does something better than him that it’s okay and will create his content in his own way because his way resonates better with his customers and followers. Every job you have there’s going to be someone already there who’s better at it than you,” Lloyd said. 

He knows his business growth will be successful because he is committed to it, and to him, that means that he'll continue to grow his business and master his painting hobby in years to come. He wants to be a content creator and enjoys sharing valuable information with other people in his niche. He enjoys helping others have more fun with their hobby along with delivering value to his customers and subscribers. 

His number one value is freedom and this is freedom and the path he has chosen to take in his career. It’s much easier for him to get out of bed in the morning and do his work now and he gets to connect with like-minded people with similar values to him each day. If you want to learn more about Lloyd and his Warhammer 40,000 painting hobby turned business, follow him @thepaintingcoach on YouTube, TikTok, and Instagram.

 Would you like to find a profitable business you can do from home so you can bring in much more substantial income? If so, I recommend you watch this free video which will walk you through our #1 recommended way to earn money online from home.

Tips For Going Live On TikTok

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's Dave sharp Welcome to wake up legendarium digging through my murse here, like an old man looking for my headphones. Alright my friends. Well we have a guest this morning who's gone from the IT industry to the digital marketing industry and we're going to talk amongst other things a little bit about what that transition has been like in any advice that he has for anybody who's making any kind of transition. So with that said, rich, welcome to the show.

Rich: Hi, thanks for having me. What's going on? What's good?

Dave: Hey man, great to have you where you calling from

Rich: I'm calling from Texas, man.

Dave: Okay, okay. We're in Texas.

Rich: I mean, Houston, Houston. Yeah, no, it was funny. I used to be in Cali and then we decided to move to Texas. So here we are.

Dave: All right. All right. There you go. So how in the heck did you go from the IT industry and what does that exactly mean? What were you doing? Give us you know, some? You know, give us some context about what your life was like. before. You know you, you got involved with this online marketing world. And what were you looking for? 

Rich: What got me into it was so you know, I have an IT background and doing it for 23 years or something like that, right? But my big thing was in what I talked about my lives a lot of times is um, that do that. I can take advice, I can take advice, I can take direction. I'm always looking for counsel, but you can't dictate to me so you will do this, that type of thing. And so what happened was, you know, the place of my employment, we were there. And then at one point there was like, Okay, there's a policy they implemented, and they were like, You must do this policy and I'm like, but it goes against what I personally feel and I was like, here's the reasons it goes against it. And they gave the option to some of us when they implemented the policy, it was either do the policy, it was either do the policy, resign or be terminated. So I was just like, Well, I was like, you know, and then some of the people there that didn't want to see me like what do you what are you going to do? And so, as I kind of took a break from the hiatus, and when I was doing that, I was just like, well, you know what I am? What should I do next? Right? Do I want to start my own business? Do I want to, you know, I've really just kind of taken some time reflecting whatever minute and one day, ironically enough, one day my wife has always been an entrepreneur. Right. And so then like, as I was helping her and everything ironically, it turned out that it was kind of like, you know, what, I can see myself doing something like this, but then the question became, alright, what do I do? Like what would be the thing that I would get involved in what would be the and then all of a sudden, I started to come across, like just messing around with tick tock one day, and well the crazy story behind it is my wife's my brother in law, since somebody he saw on Tik Tok to us, and then we started it was a legendary marketer person and we were checking it out. And I was just like, I can do this. And I was like, okay, look, I don't have my own business. I don't have my own product. So then I was like, I was like, I'm used to being online anyway. Because that was like, you know, I'm somebody who was always right. Once I started to kind of do some research when you guys started to research some other people like in the field, I was like, You know what, I'll give it a try. And then plus, the big thing was I'm seeing different people do it like, you know, I'm seeing single moms stay at home moms, I'm seeing, you know, people in their 60s and I was like, All right, that was like yeah basically,

Dave: Yeah, that's really cool yeah, both here at Legendary and also, you know, I think really internet marketing in general and especially entrepreneurship. I mean, you meet so many cool people. What I find in entrepreneurship is like, a lot of the life, political life or like, even the cultural ones that you know, like, it's kind of like growing up in a neighborhood or a city and not ever leaving it. Like entrepreneurs. So often when you meet them, they've been more well traveled. But have you found that the vibe of people here is different from the vibe of people in your typical corporate environment? And how would you describe it? Yeah, actually, it's

Rich: So like, the crazy part was, I used to work for a fortune 500 company, and then I transitioned to another organization. But when I left, right, and in that organization, it was very much lacking, like people were in there, but then you would find out they were into so many other things. And a lot of times people weren't just their job, right. But then it was weird. It was almost like going from that. 500 going to that organism with things like transit because, so many people who are either just like me, or people who like, you know, their experiences was, oh, yeah, I was doing this and I'm going here and I just talked to this person then. Oh, and then like, for example, I met some of the coolest people that are like, into some, like, stuff you would think would be the weirdest thing I've ever played, then. You know, it's like, you get in the group and where you know, awesome. I kind of give you that book when you go in saying, oh, yeah, I want to try this. And, you know, if somebody is not used to dealing with somebody who's a little kinky, they're gonna say, like, why would you do that? 

Dave: Yeah, like there's not a whole lot of stereotypes. There's not as much stereotype, and that kind of stuff. Like, right, yeah, no, and we all you know, we all experienced that differently. But it was just, I mean, like, one example for me it was just my background man. I mean, being a recovering addict, having a few charges on my record, you know what I mean, from when I was using, and, and just, I mean, I got arrested when I was 18. Dude, I didn't even get my adult self a shot. You know? It was just all dumb stuff related to my addiction, just, you know, fleeing and eluding one time I ran. One time I used a license that wasn't mine. So my point is, is that in the moment but but you know, online when people don't like it, but it's not a way to turn my mess into a message anyways. But I really love the diversity of our community, but also love the way that entrepreneurs just really, like it's almost like a it's almost like it's almost like, in many ways, just how I wish all of society was you know what I mean?

Rich: Yeah, because it's funny, you mentioned that because I remember I was on so I'm a part of another community where like, it's a group entrepreneurs, they get together every morning and everything. And so the crazy thing was, and again, all types of backgrounds. Like I have a college degree I have, you know, I'm like, you know, very straight laced. And a sense of college degree did follow the whole process, right? But I'm sitting there and I'm listening to this dude. He's like, multi seven figure earner. And he talked about like, you know, similar background to yours. He was like, Oh, I got in trouble. I did this. I was locked into this and then the big thing to me was like, every one of us were dialed into him because it was almost like, Okay, this is part of your story. But this is not who you are. And you are where I want to go. So it's like we were just all so locked into what he had to say when he had like, everything we teach you like if you want to be successful, and whatever. Like you said, it's so funny because that type of person typically typically wouldn't be able to even get in the door.

Dave: Yeah. And that's a lot of the challenges with our our I guess I won't get into the health conversation because I'm just so not qualified there. But in so many other instances, you know, like one great example was when I was going through treatment and all the people who were highly educated and worked really hard for those degrees, but had no addiction experience. It was hard for me to get anything out of them, hard for me to connect with them. Whereas I walked into the office of the person who had the bare minimum degrees. I mean, you just got enough to get in the door but they're they got 10 years of sobriety, right and man, those were the people that I was fixated on, you know what I mean? So connect with that person, right? Exactly, man. Exactly. So I like how I like our community but most of entrepreneurship can't say all but most of entrepreneurship Well, I used to say that it's more inclusive rather than exclusive. And that's what I thought I was going to leave it was like all the marketers over the years have kind of used the angle of like exclusive group and exclusive club and all this kind of shit and the truth is, is that like, what people really want is for things to be inclusive right? Not have to have a criteria or be a certain level or whatever. We've tried to do that here at legendary and I think me being open with my story in my background, leaves room for people to also feel comfortable in their own skin. What's your approach in connecting with your audience? What's your approach to help them trust you, level with them and connect with them despite, you know, differences that you may have to where people you know, people are judgmental, they like to look at us they like to say, Oh, I can't learn anything from that person. He's too. All too sure. too old, too young, too black for money too, that you know people are always How about even more kind of him before you know, so I just can't deal with him that way and try to turn the mess into a message. What are some of the things that you've done?

Rich: Well, you know, in my case, like even along those lines, I'm a pretty open person, right? So like a lot of times I go live every day, right? And so when I'm going live a lot of times what I say to people is, first thing I'll say I'll tell people about my background, right? Just like I say, Oh yeah, I have a college degree this and the other. But then the first thing I said I was like, Look, my goal is not to debate whether or not you should go to college or not. I was like you do what's best for you. So for me, going to college was what worked but if going to college doesn't work for you don't do that as it but I said I will say this much whenever you do, because I always tell people like the big thing is I was like alright, I'm gonna tell you how to make some money. I was like, cool, but you have to have a certain mindset first. One of the things I'll say is like you, whether you I'll even say like you know, if I'm talking about literally other affiliate offers, I'll even say like, look, I would love for you to come and invest and do it through me. Yeah, I would love that. If you say you're investing in yourself, so find

something to invest in. You walk away from this life. Think of what you can invest in whether it's a book and I'll even say like yo, go read Rich Dad, Poor Dad, right? I was like, go read. These are some of my favorites as I go do something to invest in myself because the first thing I say and I think I connect with people with this is like I'll say, Look, you don't want to be like a month from now, two months from now a year. From now, thinking like you're in the same spot as it looks, if you came to my life more than likely you're looking for something to do differently. And if you're looking for something to do different, these are some of the things I suggest to you right as like yo I'm about building community I'm not sharing so like for me like first and foremost even sometimes you know when you get the trolls it's always hysterical gray and even with them. 

Rich: Oh yeah. And but I like whatever you like sometimes even with the trolls I'll be like, Okay, I said, I'll tell you what, if you can have an open mind just listen to me for about five minutes. I'm like yo, you do this you will make money from this, of like that even before I even talk about any offers or anything like that. So the thing is, it is like my natural personality is I want to get to know you. I want to get more of a natural vibe of I just like hanging out with people. So like, say for example, your background that wouldn't shy me away from you. That would actually bring me towards it. I'm like, Oh, tell me more. I'm sitting there like, you know, I didn't realize before and that's true.

Dave:  For everybody, right? I mean, the pastor who's sitting on the stage, and I'm just using this as an example, who has the background of being going to prison, and all this. Those are always the more interesting, powerful, you know, preachers for example in the religious field and I gave the therapist an example of a person who's dealing with drug addicts. You look at somebody who is the CEO of a company, they've worked for a nonprofit working in addiction and in home in chronic homelessness and mental illness. It was kind of a three prong approach, but the CEO there. This was when I met her, the CEO there started as the janitor, so the whole company really admired the guy. And there's a lot to say about that. those basic things that you know, are just how you connect with people? This is really the thing that is more important than the mechanics is to have the mechanic set up properly. Absolutely. If you think that just Oh, Kate, tell me where to point and click and then I'm going to hit a button every day or you know, it's not absolutely we've, we can pin and click that's a thing. Nowadays, I still encourage everyone to learn how to connect with people in the ways that we're talking about here. One great way to connect with people that's super practical based on an example you just said was like if you're alive and there's a troll for example.

Dave: But anyways, yeah, it's like man will often be we think our reaction is to get defensive and nasty. And that's exactly what most people see everybody else because any time that you say something nasty to somebody or do it drive by on men that 9.9 times out of 10 They're gonna hit you with some nastiness right back. Right. And the difference between connecting with people and becoming trustworthy is that they want to invest their money with you and follow what you have to say. Is that you? You react differently. You react with leadership and those things don't move you in. They don't move your beliefs in what you're saying. And I think that's what the big one if, if I if somebody is explaining something to me, and then I ask a question, or even say something that's slightly rude, and it throws them there thing they started getting nasty, passionate and out it was really that convicted about what they're talking about because Oh, so a lot of times the things that we do, we should actually do the opposite. Because we were trained by people who were broke. Were trained by people who all got who could not level up in their jobs, who could not run successful businesses. And maybe these people were our parents. God bless them. That's fine. We still love them. But if we want to get a different result, we have to do something different. And that practical example How deep can we go with this one example of how you react to somebody on a live in a comment says so much about how far you're gonna go in this business. Do you agree?

Rich: I agree, even one guy one time he came at me and he goes, like, you know, he's listened to me. He was like, well, he said, Well, I've heard other people do legendaries like why should I go with you? Right? And I didn't even take it anywhere. I just thought well, I said, here's how it works, right? So you can go with me or you can go with someone else. So think of it like this man. I was like if you're at a car dealership, if you like if you're trying to buy a Nissan there's multiple things on car dealerships, right. I was like maybe you vibe and you bought because you liked how this dealership treated you versus this one. I was like, whether it's me or whether it's someone else. I was like, Cool. And I go back to the thing of saying, Hey, I just want you to invest in yourself. And like in that moment, dude like, he was like because it was thought I just lost myself.

Dave: Oh, man. I mean, being a parent is phenomenal. They just, you know, they're there. We got to embrace the tech you know, we got to embrace the tech the kids are gonna deal with the tech the whole the whole whole logistics have boundaries around the thing. My job as a parent is to keep those boundaries around. Oh, yeah. Kids are kids, this is life. And this is entrepreneurship, right? It's like you know, you can't plan what's going to happen in your business. You can't plan what's going to happen in your life. And so how do you embrace everything not being perfect in your videos and everything not being perfect in your lives? Like so many people are so afraid to even get started because again, they think it has to be a perfect presentation.

Rich: I got a survey yesterday. It's actually somebody I know is their brand and everything, but very much and I say this on the lines a lot of times like yeah, just get started. I was like if you waited for it to be perfect, if you wait for it to have out like you'll never do it. I was like Don't overthink it. Just do it. Right. And so my wife one day she's like, like, Well, what do you do for a living are shooting videos to post content? Right? I like the way she lives. Why? Because here's the thing. On the live show, I was like, I'm going I'm be myself naturally. I'm a talker. So I'm like, I'm joking around. I'm having a good time. Like if I mess up, so be it. I'm still going with the content of like, you gotta shoot it over and over. 

Dave: Ain't nobody gonna see your first few anyway. That's what we always think we're about to give a presidential address like the whole world's gonna watch it. It's like, I had to realize I'm not that important. If I say if I screw up on a live too. It's not like the end of the world either. Like I really had it goes back to the liking gap. It's a, it's a, it's a phenomenon of where we and everybody can Google it, man. I mean, I'll show it to you right now. Just so you all know that you know, this is a real thing that we deal with. And it's on Wikipedia. It must be true. 

Rich: Right. really accurate.

Dave: The liking gap is the disparity between how much a person believes that another person likes them and that person's actual opinions. Most studies have found that most people underestimate how much other people like them and enjoy their company. Right? And that's why so many people are getting rich. They are getting rich, just sitting around talking. And why is that? Folks? The reason why that is, is because if you actually start talking and doing the thing that snowballed from people who don't like you are going to come through and say something mean, if they're a mean person, and then they're going to move on. That's human beings. Human beings have been doing this tar and feathering people get you laughing at other people's expense, sitting in coliseums watching people fight a bowl to their death. Human beings have derived pleasure. I'll never forget. I was walking my dad and I were on a job one day, and we were we were walking under this big building that was up on stilts. But there was this huge pipe that was going across the way and he's walking with a drink in his hand, not paying it to him, and hit his head. Hard thing it was like have you ever seen somebody hit their head but they don't? It just stopped them from just dropping to his knees right? Man I should have been right therefore, I could not stop laughing. I was like you probably got a concussion. But I was deriving pleasure from his pain. I couldn't help it. I'm not a bad person. It's just a natural reaction. It's a human reaction. So when we do it's just like death. It's like a phenomenon. We came to understand it. I love my dad snapped out and was like, like, holy shard Are you alright, got that, really at first. And I've always done this about. Like, I've always if he was doing something that he looked frustrated or whatever, I would laugh like it. Maybe I just felt safe to beat myself with him. But either way. This is life and this is what's gonna happen. It's what's going to happen out on the internet as well. And so, you know, when we when we, you know, are able to, you know, kind of expect that and you know, the reason why people are getting rich sitting there talking online is because if you stay persistent, your words and your and you can comment on that. But when we say persistent and consistent, the people who do resonate with us do find us. That's right. And and that's where the magic happens. And you have to sit through a bit of the uncomfortability of getting the campaign and your business up off the ground. To find your message, find your confidence, find your flow, and that might take a matter of days, weeks or even months. But that is required in order for you to feel comfortable. This is how you're going to do that. You're going to get more comfortable with your message that you feel comfortable enough to where it actually becomes fun for you because you stop caring about what everybody thinks so much because you realize they're not paying your bills, and you're talking your flavor of shipping, you talk and you know what people are gonna resonate with it. 

Rich: My first commission came and I was just like, I just looked now I looked up, and I was just like, Yo, I can do this. Um, it was oh, it was just like it was just like that. And then like I said, right, the craziest thing was, I remember I had one guy on the line, and he's like, Yo, man, how do I grow the follow up? Like, he'll just show up? He was like, it's only me and my mama and that's it. Like it was like people like it's like four of us. as broad as they were when I started out. I was like, and this was one of my I had like, 20 people on that. I said, I said when I started, it was 10 And I said, there's me and my wife was there. And I was like you said, but whether it's 10 or 100 you show up you show up. I bet you keep doing the same thing. And like how I will connect with people if I'm a native New Yorker. I moved from New York to LA. I moved from LA to Texas. I also went to school in Virginia. So I started like, as soon as people start coming on and they tell me where they're from. I'm like, yo, I'm from here. I was like, Yo, I grew up here. I'm here and so I started noticing that I was like, hey, just to let you know, my background is in it. I play it's not even in marketing. So I'm like, hopefully you can do this as well and then I started talking and then used that to my advantage. Right. And then the other thing I tell people isn't, I think the thing that connects me is I'm a husband and a father. And like you know, and like you said, I can't tell you how many times my son has walked in on Me Doing Something Right. And one of the things I tell people like the thing that resonated with me the most was especially what we're going to do every day, right? There are times where I would wake up in the morning before they got up. It's dark. I go to work, and then I come home. It's dark. Yeah, I'm home. I walk in the door and they're gonna go to bed and I'm like, yo, I was like, Okay, I gotta do something different. Because my boy has a crazy personality, right? So I love hanging out with them. So I was just like, Okay, I gotta do something. But ya know, that's the big thing for me, like, I was wild because you use the persistent and consistent because I tell people I'm like yo, if you show up, people just rock you.

Dave: It's great. Like, right? We really have to pay for advertising. It's the great it's you had to before if you wanted to get big reach or you had to be really persistent and consistent on YouTube man, before the short form video explosion and I know a lot of y'all think it's about tick tock it Annabelle, TikTok man. Not even been here in a couple years. But the game's changed the short form content in the way that they're pushed the way that now what tick tock did was break an algorithm and set a standard it's kind of like it's like a cute little cost of drug companies use of medications that you're over. You feel like you're overpaying for it, go to cost plus drugs, and type in your medication and see if you can get it from him through him for cheaper, but He's disrupting that industry. And the way that he's doing it is offering the medications cash is having some insurance companies now want to be a part of it. But he just basically likes saving people just gobs of money. So now all the sudden all the like, like Labour's European Union, which every layer every person every role, everybody has to take a fee along the way, your grandmother or you or me or whoever has to pay this stupid premium for medication and in their studies. They show many Americans choose food and have to choose between food and medication right now. And so the same thing happened with TikTok like up until this point, you know there was a late majority or do you have Sony lock? You had either horrible to create content that brought people to the platform and then they'll split that the the advertising for you if you monetize the channel and turn on that you want to run ads on the channel, but otherwise you had to pay for advertising and Brent and I can remember when Facebook like we all had built in 2000 and like nine and 10 and 11 but and we had good organic reach, but then all the sudden it just it just it just disappeared like I don't want a beautiful up now they wanted you to pay right right. So that's a little history of what's happened with Facebook for example, and in other social media, Instagram, Facebook own Instagram, right even Snapchat when it came out. It wasn't hot because it had a unique algorithm. It was hot because they had the disappearing messages. That means right right. Kids wanted to be on it right? Well when TikTok kale and now I'm putting shoving video and it's gonna push them we're gonna push it out to cold audiences and tested with cold audiences to see if it does well. And if it does continue to push it out. That was a game changer. That was a game changer. And we've never had anything like that. That's why we're in this season right now. Just a little bit of a history lesson for everybody. And, you know, I understand a lot of y'all are like I posted videos for two weeks and whatever but it's still talking about how we know but that's how TikTok changed the game. So whether they're around in another year, it's irrelevant, because now all the sudden what we expect as as as users is to be able to have our content reach people who are more than those who are just following us.

Rich: Right? Yeah, no actually so it's funny because the crazy thing is this last year has been about trying to become a marketer more than anything. And so like I study a lot of the guys in the community, in the women too I have to say that like the women that go in it, I study them I study with guys, obviously they're like, Oh, this is why you're successful. And so like, you know, and like one of the things I'll say in my life, I'm like, oh, okay, you're seeing I'm like you're seeing this aspect. You're seeing the videos, the short form videos, I said, but one of the things I'll even say in my lives, I'd like tell you more. And you know, I started looking at it like you said, just like tick tock is doing his thing now. But then even from there, it's like okay, well, whether it's tick tock whether it's Instagram, whether it's YouTube or Facebook, I'm like, Okay, now I'm starting to put the puzzles together. Now I'm starting to see like, okay, it doesn't matter what platform you're on. With you kind of like you start to develop the skills like really start to develop and understand and then embrace the community as well because they're crazy people and many times I've been on, like one of the q&a calls and people in the chat. They're like, Oh, this is what I did that helped me to get forward and do this and try this. Oh, you want me to come live here? I'll come into your life and get it and that's the thing that's been key for me. Like that's been the game.

Dave: Well, people, the thing that is, is the magic is that as you just pointed out, we have a community right like a leader, your factory, that if you come hang out in it and around it for about I mean, if you come hang out in here for a year, and you don't have to do anything special, just show up and listen and just take action but it's not like you've got to participate. You don't have to pick up cigarette butts. You don't have to put tears away. I remember when I first started going to 12 step meetings and stuff and I'm trying to, you know, figure out if I want to actually stay clean and sober. And I want to pick up cigarette butts and shit to do it. But that was that was that I learned that self selfless. My health was the way to stay clean, you know, and I've realized the way to make money is the same way stop worrying about my own selfish needs, and go out there and over deliver. And so you know the lives it's like we go live we should only be doing 10 to 15 minute interviews every day like I wouldn't be good enough, but man, it's like we do 45 to an hour because it's like, let's talk until we get up to a point where it'd be too like it's a lot like people walk away like Damn, man man, like that was a lot of value. It's the way to win. It's the formula to win it's you know over delivering that value in but anyways it all starts with coming and hanging out and listening. You just have to listen and be in the community and watch others and every time you hear it observant and listen and learn and then make sure that the actions that you're taking are purposeful.

Rich: Well actually yeah, that's funny you hit it right on the head when you say that because even you know when I do live a lot of times the first thing I'll even say is during the land like look, even if you wouldn't even be wrapped with me right? Like, go to your research, go Google go do this right. I was like go check it out. Because I was like, I don't want you to listen to this. And I said if you do it, do your research. And then another thing I tell people is all my lines. A lot of times I'll give people at least three or four different ways that they can make money online. I'm like, yeah, well if you do this, you can start making money and I was like this is straight up like this isn't me giving some value to you guys, right? And then the first thing I say is uh, but like you don't execute as like all that because some people then you know, they'll say they're being supportive. They'll be like, yeah, knowledge is power. And I go no, I was like potential power. You don't you don't it's no good to you as so then it's wasted knowledge. I said like right now you guys some of you guys that want to make money. I was like, if you execute on the things I just told you. I was like, you could actually start doing well online I've like but I was like yeah, to do it. And like when I first went to a call, I just sat there and listened. I was just like, man, it's a lot of information just for the first day in like, hanging out even if you hang out, but if you're hanging out, he's there. Well, you have no choice but to just get better because you're surrounded by people with like minded people. And you're just absorbing everything. And then learning to binge

Dave: I mean, you want to get good at anything. Like for example, like I was investing started investing several years ago, and I wanted to do more than just real estate like my wife and I had started buying like total party C's, right right within the city like we don't have some great like for us lifestyle is as important as trying to take some gamble to get the highest return right like buying properties other places throughout the country like we're just buying properties within our own neighborhood. And in but we wanted to get into more so I went in. I hired a stockbroker and accompany and I know he didn't want to manage it. Oh, I didn't know. Okay, and guess what I did? I just started stocking money away on that. It didn't matter. I didn't think the fees didn't matter at the beginning to me, right? Because I didn't have any money in it anyways. You see what I'm saying? So it was like I could have sat there and like going on a learning binge or whatever, to make a new video before I got started, but what happened was I kind of went away a few million dollars right Right. Right, right. And now all of a sudden man this one and a half percent that he's charging me that's a pretty damn big fee. So here's what I did. I went on a learning binge. I said, Hey, hold on a second. I mean, let me educate myself about the financial man you know, the broker space, the wealth management space and what happens now, through Bingi be binging on Warren Buffett from Charlie Munger from you know, Pete, like, not money managers, entrepreneurs, like Warren Buffett, who there's a difference between how Warren invest in stock and company and how the average person invests the average person invest in stocks. Like it's a gamble, or like it's like it's a casino like just hope it goes up but like his hands in his impact. Grow. He's got more of an advantage there. But the thing that I learned was that the average money manager can't beat the market. There's a thing called an index fund. That just follows the market. And it invests in all like for example, it's an index one that follows the s&p 500 and evenly invests in all the top five companies and can be found 500 in just your diversified diversified across those companies. I think Vanguard is the company that invented them. It's a next to nothing fee and you're not constant. The reason why I don't buy crypto is because back when I owned crypto back in 2017, checking it constantly refresh and see if it went down $8 But it was right. Yeah, the same thing happens with investments when we're buying from time to time I learned in the market, so my investment is radically shifted after going on that learning binge in learning about what ETFs and index funds were which the basically the same thing and how they were different than an active manager from a company like Steve fall or Merrill Lynch or or Goldman Sachs or whoever's who's going to be managing your portfolio. to one and a half, even to portfolio value. You're gonna pay that fee, whether that balance goes up or whether the market goes down. Right? How did I learn about that? How did I learn about that? With Victoria? It's not important to me about it's not important for me to see that's the difference between the and what I'm trying to explain to people right now is that's where the different from from Warren Buffett but no for me, it's a said find your core competency, your circle of competence that you understand, and that you knows via safe, solid strategy, whether it be for your investments, whether it be for your business, and for your investments. For me, my safe strategy that I understand, is real real estate indexing. And that's it. You go and listen to anybody who's got a lot of money who's not trying to sell you their service to manage your portfolio, they'll likely give you similar advice because the number one rule of investing is never lose money. And the second rule is if you ever forget, refer back to rule number one. So so so many for secret explosions of return or ROI and sometimes, instead of just saying timeout what's going to work for me that I understand, in that I know I can be persistent and consistent over time. And I'm not going to one day wake up and say you know what, I'm bored of doing this and I don't want to switch directions. What comes up for you as I talk about that, that persistence and consistency from that angle.

Rich: Later I actually watched a video with Warren Buffett one day kind of like he was kind of how he's the exact term you use, but it was kinda like it's the transferring from from non it's like people are ignorant people to the intelligent people how like when he gets transferred, right, because it's almost like you got to basically like you said, you can't be like up down up down with like a fingering approach to that.

Dave: Yeah, get away. And he says that you don't have to be smart to be a wealthy investor. Because a lot of times, the smarter you are, the more you think you can beat the market and predictable trade happens. But it's more about emotional tolerance in not when a struggle comes up, or the market gets a little bit like selling and panicking.

Rich: Yeah, no, that's, like, my natural. My perspective. Like, my wife always makes me laugh. She's like, why aren't you upset? I was like, that's not gonna make a difference. Like, we're good. She looks at me, she's like, we're good. I'm like, we're good. 

Dave: Well, I wish I was like that because I'm not my emotions go up and down and blow with the wind. I need a strategy that I know that's why this is important for me, maybe don't feel kinda you know, who does as stable, right? Conscious of myself that I might get a feeling like after this or just an eye or like with investments like I might panic and have the tendency to sell. And so that's why index funds instead of owning individuals would be a better play for me because it's a longer term boring strategy, you know? That's exactly right.

Rich: Like I invest in crypto, but like thing I remember like, you know, first when I got into it, somebody said, You need to have a very calm personality if you're going to invest in crypto, right because yeah, like you said, it can it will fluctuate and so I would laugh because I would just kind of go and look up. I'm like, Alright, cool, cool, cool. And then when it goes down, I'm like, all right. Like, people, like even on the lives I tell people I'm like, yo, the big thing I talked to people about I'm like, yo the way the economy is when we hear about recession and all of that. I was like, hey, starting like you said binge learning, then I was like, Yo, this is the time to invest. This is the time to learn about real estate stock crypto, whatever it is. Because, you know, as well even say I'm like you, whether you invest with me or not as like, find something to invest and I was like, learn how to take your money, and then learn how to use it to work for you. Don't let it be like, you know, I was like, we're all lives our money has been unemployed. So start having your money work for you and figure out just like whether it's like learning something like you said, then I'll turn around and be like African xx and that's the thing to learn. You learn a thing that you've learned.

Dave: Yeah. Like I remember even one time like the hysterical thing, how I started going live. One week, we were in the q&a. And Matt goes, Hey, if you guys want to do better, go live. I think the next day I started going live and I've been going live like ever since then. What's been something else? That you've been below live? I wouldn't know how that impacted going through blueprints attending those calls? How has that helped?

Rich: A great deal actually because, first and foremost, like a natural way to think is just kind of like Yeah, is this something that can isn't something that comes from so, you know, I was kind of like all in on it right? And you know, at the very least I was making my money's worth back right? And I've gotten more than that, right? So I'll be like, I'm gonna get that but but the way it's helped a lot is like one. Mattis phenomenal. And then he's always been responsive. And even when he can't get back to you, he's like, go get one of these guys and they'll help you and then like, for example, I had a couple of sessions. were emailing back and forth. And because my life has improved, so much better just having a conversation with me, not having to have some feedback, right? Just some feedback, because one day I was just like, I thought I was sitting on a q&a and I just go, I bet you they'll notice, and so I said to him, I was like, Yo, is there any chance I can get you to audit my life and he's like, I can't do it. You did great.

Rich: And instantly the thing, he said I started to do those things. Also, I just saw my live just start to go up. And then the other thing was I started to just a couple more naturally while I was speaking. And then the big thing too. There's the community of the people that support you, but then there's the community of the people who are doing it with you. Again basis, you had like an account name and they start following you then all sudden you start seeing them come up in your life. So then the next thing you do is going on with your lives, which is like everybody starts supporting each other because everybody has different levels in their journey. But you know, in the end, everybody wants everyone else to do well. And like even I'll see sometimes like you know, man can't get all the questions. Can I like do this like yeah the big thing too, you know, with the blueprints for me like the big thing was being able to go back and like say even when I went through all the blueprints as I went through them, like like, Okay, well you go through the first time then I was like, you know doing to get started go right away. Right. But then it was like this point in time. You know what I think about that and blueprints let me go back and rewatch because this makes sense to me.

Dave: That's valuable. It's kind of like reading can you see something the second time you didn't see it? You know, or you understand it differently or more now, because you've got more experience or more context, you know, it's really a really simple thing. But we, we, we don't give ourselves in advance. Sometimes. You know, it's it's we're gonna microwave it the want to come back here, because of Uber, Uber Eats because I mean you know, now we're paying people to deliver the fast food to our door, you know what I mean? And I'm not saying I'm not right there with everybody. I'm right there with I mean, that's just where we're at. So we still have to still make sure that we have realistic expectations on how long and what it's going to take to be successful. In any case because you're becoming crazy to go to work that's going to route to your door, quite. However, you know. This is it. This is this is this is this is as the people that I've seen anywhere that are new, succeeding doing something that is a sustainable business truly a sustainable, the skill sets are trends, trends, they can transfer they're transferable to other industries, too, to stack off on those inside of your email. Follow Up series to create multiple streams of income from within the same business product systems, not. As an affiliate product, you're promoting it gets you and your ability to be able to create content and then generate traffic to any offer. That was crazy. I remember one day you know your life so you can get any question right? They asked me something and I sat there for a minute. And I said it's not as simple as a class you Right? Like I was you do that? And like and it was a space I never was in but then that's when it hit where, like you said, if you focus on developing the skill set, like really study the skill set right? Not just go and say okay, yeah, I'm going to do this video. It goes viral. It's like no, no start to really understand why. I was just like I said it was like the second he's like, Oh, you really are getting more of an understanding because it's like, you start to really get that skill set. Because even one time I give example, I was like, Well, I was like if I was in this, this offer this offer this offer and this offer, wrap it up into this, and everybody on the line was just like oh, and so that was really least you know, q&a is getting to bond with the within the community itself and everything.

Dave: Sometimes hearing the same thing over and over again, a lot of the reason why we keep it simple, the reason why I'm talking about the same things now that I was talking about 550 episodes ago. Let me know if you go back and listen to a lot of those episodes, I'm talking about the same things, man the same stuff long. And it's timeless. Number two, because people need to hear the same thing over again. Yeah, like so many of us think we need to plan. I'm tired of hearing that. This before. Whatever. You didn't hear it if you may have a weak Milan sometime. Why? Why? Because you're, you know, there's, there's this great, there's this great. There's this great story about Picasso that somebody told that they or who was famous maybe it was Mozart, he created the symphonies, and wrote symphonies. Well, somebody was like, oh, no, teach me how to write symphonies like you. You've been writing them well and he says, but I wouldn't ask him then I wouldn't ask him anybody to show me. Why, you know, that people aren't doing so, you know, they say they are results. Right? 

Dave: Are you a hip hop fan?

Rich: Yes

Dave: Oh, me too. I mean, I'm in my 90s. Baby. I mean, I didn't grow up with Metallica and Nirvana. I mean, I did but I grew up with Tupac. But I watched this documentary about a little baby. The other day on Amazon. A lot of people don't like his rap, they say it's mumble rap. It's this and that. But the truth is, the cat can rap and and he's good. And he got good because he spent more time in studio in the in early part of history has been doing it for a couple of years. But he's got more out than anybody. He's 20 Most songs now and there was a lot of controversy because he didn't get a Grammy or even a nomination for any released a kick ass song about the kind of racial tension and any quality and so forth that came out of the George Floyd incident. The light that was shined on that and a powerful song out that didn't get that love bullshit anyways, because the people it's by some board that nobody knows what any good product is more than anybody else, you know. So it's like, it's like, you know, there's no minimum we're in this microwave Society of where your Big Mac gets delivered. There's no shortcuts to success and the longer that we're looking in, looking at. fairy tale, the perfect Guru, the perfect mentor, course, whatever. The longer we're prolonging our suffering. At least determine the perfect mentor for me the perfect mentors that I've met before willing to do the work.

Rich: I might not be the person for you. If you think it's gonna happen overnight. I might not be the person for you. And like you said, right. Like I look at it like this. Like I said before, the funny thing is like did you get it? Did you hear it? Jim on this line. I heard him say he was like, Yeah, you read it. You heard it. I'm pretty sure if I was looking at like one of my lives back in June versus two different people but if I had been like, Well, I'm gonna wait. Perfect and then go, well, here's what would happen. If I was to just be perfect in what I say it's perfect.

Dave: Then you can even think of something that you don't know until you do it. A lot of times we think we know it because we've listened. But you don't know anything until you've applied that. I don't. You don't know anything until you've actually taken that knowledge and applied it. You heard it. You heard it and so that's why the response was actually so funny. When you're talking to somebody I know I know shit. Because you ain't done. You've heard we hope you should. Say, I've heard that. And that's literally how, like that level of being specific. I talked about that. That's the type of talk. How do you know we hear these things? What is self talk? Well, that's self-talk. The word that comes out of my mouth. That where I'm talking about myself is self talk. Let me say that again. The word out of my mouth or other for example, if I'm like II sorry, is gone and that's my message to my at home around the dinner table every night. Come on, man. Into my sending. Oh yeah, you know what I mean? So it's, how I live is a really big deal. And it's really the difference between being a victim or a victory in your life and everything as a boss if you want to, you know, talk about hip hop. I think it was Snoop. That said, the cost to be the boss. You gotta pay the cost to be the boss baby. Why did you enjoy the boss right? Like, because and here's the thing you can't buy your way in. Write about the cost. Ain't got nothing to do with money. And another big misconception about successes. I bought the thing while I picked the vaping and isn't that I just want to be sure that if I buy it, and it's like, I don't know what you're gonna do with this. What do you tell me? There was a guy on the line one time he was just like, guarantee me this will work further guarantees you anything,

Rich: I can't guarantee how much work you're going to put in. I can't guarantee if you're going to study again. See if you're going to extend like I don't. We're talking and like you and I are talking we're standing face to face well, virtually face to face, right. But when I'm on my live, I don't see these until you look at I was like, dude, like a record of people who've done it. And as if you've listened and it was like if you look at it and you say there are people that are successful doing this. So for me that was like having like, say for example, I see no one else doing it. So you do right I'll be like, Yo, this dude did it. I do it. But now how did he do it? Literally. This is what I need to do. So clearly, he was like, Can you guarantee me? I was like bruh I don't know you I don't know what your habits are. Let me do a live example because Zurich says, can I talk with you about the blog where she wants to talk to Sarah? And actually is somebody really good to talk to. I actually know Sarah. She came to the mastermind. Hi, Sarah. But here, so this is a very typical thing. Hey, somebody. The blue bar. Here's one thing that I wanted to do is make 550 interviews here, hour long conversations where you can hear people who you know, have taken the education and done something with them and the majority of them have bought so alone. And using a recommendation or referral or somebody is not is not a not an abnormal thing. But so often, we have to just make sure that we're not looking for somebody to give us permission to do something in and I don't want to cause a reach, Mr. Honor even can learn and hang out in our community. But you just happen to be asking this question as we're talking about. And you'll I find myself kind of, I gotta I gotta I gotta I gotta be aware and looking for somebody to cosign for someone get some feedback, because if I'm looking for somebody to make the decision for me, versus what I need to do if I feel not equipped to make a decision that needs to be a red that's a red light needs to go off well up. But if I feel like I'm not able to make a decision, like I'm like in limbo, and first of all, my critical skills need to develop something and what probably needs to have to learn to trust ourselves or because each one of us, everything that we need to be successful, literally everything you already have inside of you oh some of the mechanical knowledge that we're going to help her Legendary with. One of the things that is so important when we get started is to work to trust ourselves more than people. I don't mean you know, you know, that other people mentors, you know, people like that. You know what, my best mentors are not people that I actually hired to mentor people that I taught a course or somebody like Warren Buffett their their video tations of what success or what learning how to be successful looks like it's not a magical burning bush. It's not like the perfect thing that's going to happen. It doesn't always have to be like sometimes it can feel weird. Anyway, man, dude. Thanks for coming on. Come back again, bro. Thank you so much for your time today. Oh yeah. Have a great Friday. We'll see you back here again in another episode on Monday. When we get legend rich. Follow him on Instagram @runthisplayLLC. And when he's on @runthisplay. Thanks again my brother. Y'all go on Get out of here. We'll see you on Monday.

How To Monetize Multiple Social Media Platforms

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary we have yet another exciting guest this morning. Somebody who I'm thrilled to get the chance to talk to. And as you can see, education leads to more opportunities. And I don't know if I've ever heard a truer statement than that. Stacy, welcome to the show. Hi Dave. How are you? I'm wonderful. How are you? I'm feeling like I'm waking up and now I'm adding the Legendary part to it. Where are you calling from?

Stacy: I am just south of Branson, Missouri on Table Rock Lake.

Dave: Wow, very interesting. Very interesting. A place I've not been to yet.

Stacy: There’s great fishing here too

Dave: Wow you know, I like fishing. So, so what led you first of all online and what then? led you to Legendary

Stacy: So a little backstory. I had surgery last year and sat at home for six weeks recuperating. I have a job where I'm in sales and when I'm not they're not making money. And so I sat home for six weeks and binged Netflix and played games on my phone and wasted six weeks of my life. And then this year I found out I had to have another surgery and I decided at that moment that I was gonna do that again. I was going to actually learn something, do something, maybe find another stream of income. And so I got you know, TikTok and looking at all the different things people were doing to make money and they all sounded like a lot of work. You know, dropshipping and Etsy and all that seven years ago. Sounds like a lot of work. And then I ran across this it was like I checked all the boxes. You know, that's, that's something I can do in and then for our success.

Dave: We saw some things in those business models, just from your own critical thinking or just from your own common sense that you then heard me sort of validating once you started going through our training. How'd that make you feel when when you were like wow, my gut feeling told me that those business models, the Drop Shipping, you know some of physical products, online businesses you can do? Well my gut told me that those might be harder or just more flex to kind of get up and get going did you feel validated like I can trust my gut like I know more than I may be giving myself credit for and I say that just because so many of us, devalue ourselves when we get started. And don't realize that the experience that we have from previous jobs and just our life actually applies here too. So you find yourself going through this training now to where you're learning about not how to do physical online, physical product online business but information and knowledge product businesses. What was that like for you?

Stacy: Oh, absolutely. Absolutely. And can tell you a quick story about my dad. So 20 plus years ago, he tried to get into real estate and buy and sell houses. I buy ugly houses and ugly yellow signs all over the place. And he got it. I got it last time. I'm gonna sit down and spend it. He started spending, you know, 1000s and 1000s of dollars on coaches and mentors and masterminds and going into these events. And I thought he lost his mind. And he tried to get me involved and I just never understood it. It was a lot of cold calling. I wasn't interested. And so when I was going through the training was like light bulbs going off in my head like he was he knew something back that I didn't and I just I never could put the pieces together until I did the challenge and it just lightbulbs into pieces started coming together and I just realized that the potential and the opportunity and that I never I never knew how to start before you know he would always bring me a book. Rich Dad, Poor Dad and he brought me that book to read and he was always pushing me to do something, but I never knew how to get started. You know?

Dave: That's first of all, a really cool story and you should tell that a million more times, okay. We're not here to like we're here for two reasons people. Number one is we're here to tell our story to all of you listening. But like all of you, listening may do absolutely nothing with what we say. And so we have to make this time valuable for us too. And a lot of times what comes out of these conversations is Marketing Gold. When we talk to other marketers and when we can talk to other people who call it a coach, call it a mentor, whatever, but who can draw the magic out of us versus trying to coach you on how they think you should do something. And I think that's what I'm hearing has happened to you. You know that you had magic dad was one of the you have magic dad assaulted you and wanted to try to give you everything he had and he knew, but here's what came up for me when I was when I was hearing that story was they didn't have the platforms and the tools that we have now today. And if they did, they may have been much more successful. But now how does that make you like what? What comes up for you? What do you feel when you think about that, like all the driving ambition that your dad had? And how that's different than you know. Like today we have, in some ways, so much more opportunity, but a lot of us lack the mindset stuff that sometimes previous generations had. What, why and how can we bring this all together so we can all previous generations who have great drive and also new generations who have great opportunity? How do we make sense of all of this and most of all walk away from this conversation. realizing the potential of what we have in front of us, that's the biggest thing that any of our airmen or people from previous generations would want for us right now. It's just to say, look, y'all got tools that we didn't have back in my day, back in their day, passing out business cards was the strategy. And now they like we got you know, all these we got TikTok, how do you make sense of it all in how can you share what you see as far as this opportunity from with everybody listening? 

Stacy: Well, I mean, I think mindset is a big part of it. But back then he had to actually physically go to an event. Or a mastermind is something to learn. And I didn't have that I didn't go with him. I didn't. I didn't see that. Now with everything online. You have more direction, you understand better how to get started and reach more people. He only had his neighborhood. Yeah. And his phone was just in the local phonebook and if he was calling or reaching anybody beyond his own city, they looked at him like he was crazy, because that's just not the way business worked back then.

But, you know, the training was so awesome for me because I mean, I am a notetaker I have two notebooks full from from going through the training and and that's that's so valuable to me because I use that I watch like a blood Jerry and I take notes and I took notes for all the training and I use that for content. And so without that I wouldn't have any direction.

Dave: Well, that's fantastic. We're glad that you got that direction. What's it been like when you went from learning to now focusing on earning.

Stacy: It's been crazy. It's grown way faster than I ever thought. And it's just that I pinch myself every day. It's like, I always wanted to do something and it sounded great the theory and the mindset of passive income but I never knew how to implement it until now. And so I mean actually implementing it. It's free. It's knowing that I'm never gonna have to struggle again and I'm gonna have to. I don't have the skills so that I can make money in the time I want. That's been so awesome.

Dave: It's very empowering. We'll talk about this specific, kind of what you're doing here in a second so people can kind of get some visuals and of course will point you to Stacy's, you know TikTok channels multiple. Okay, that's that, that should be a thing that everybody pays attention to is, hey, look, social media accounts are not your buddies. They're not your friends. Don't get too emotionally attached to them. We're in a weird crazy time right now to have an account take off like crazy. Later, you know, it gets disabled. We're in crazy times. It's called the wild wild west. Okay, and welcome to entrepreneurship. Okay, if you don't like excitement and you don't like to wake up every day and have something new happening, then you know, this might not be for you. Right? But if you'd like unlimited upside, if you like to come to work every day and usually the commute is, you know, 20 feet from your bed to your desk. If you like those benefits, But maybe a little bit more volatility. The downside of a business is that nothing, it's not guaranteed. Like your paycheck is every week from your company or is it so so Wow, you got right on. Basically went right for TikTok, right.

Stacy: Yeah, started on TikTok

Dave: And I noticed that you have an account, and an approach where you're talking about helping people find deals and save money. Can you talk to us about where that idea came from to share that sort of content and how that's been working out because that's a little bit of a different angle.

Stacy: So I've always been very slow, by necessity more than anything. I was a stay at home mom for 11 years before I'm in the job that I have now. My kids are older now but so was always out of necessity to be frugal. I was a coupon shopper and that's one thing my dad always kept telling me is I do something with that you have so much knowledge and are so good at that. Write a book and do something but I never knew how to start, you know? And so I've always shopped like that and so I was wondering how people got all these coupon codes. And then I finally figured it out after going through the training that they're there. They're an affiliate for Amazon or whoever and that's how they're getting the promo codes.

Dave: Huge breakthrough for you. Always looking at how can I save money and realizing that many of the ways that you're saving money are coming from people who are making money from it. 

Stacy: And so, so I started that thinking, you know, at least I get access to the coupon codes to use myself even if it doesn't take off. And so I started that and I started a second Tik Tok just just sharing deals and in helping to mix my patch I love saving money, you know, and making money to that. And so I started that and it just took off. I mean, my Facebook group just hit 9000 this morning and it's been two months.

Dave: And that's that group like those people who you're talking about you know, basically how, how to what are some of the other content topics you're talking about with that audience? Is there anything else? Or give us a little bit more context for some examples because I think a lot of people have creativity, brain fart when we start and it's like, man, you know, and I and when we overcome it and just start kind of opening our mouth. And I just saw a post in our group yesterday that said, Man, I can't believe I sat on the sidelines for a couple of months and thought that I didn't have anything to say now you can't shut me up. What's it been like for you coming up with the ideas? And then what other kinds of topics are you talking about under this kind of saving niche profile?

Stacy: Well, I mean, I think that's the key is you have to find something that I mean I feel like stopping is my superpower. I mean you have to find what your superpower is. What's your What are you good at, what do you know a lot about and then you're passionate about it and then it doesn't feel like work and then excites? I'm asked to sit and look for an online shop all day long.

I'm good at that. I can see I can look at something and say yeah, that's a really good deal or that's you know, that's overpriced and it looks like a good deal but it's not. And so I can I can I can I can tell and so I posting these things that I find that are good deals or you know coupon codes that to use on Amazon products to save people 70 80% And so a lot of times people will see things like that they will they will buy things they don't need just because people's people shop a job and make money.

Dave: That's really, really something really cool. It's a really cool angle.

Stacy: That to answer your question, I mean as far as the content that I'm doing and they're just I can help them save money. And then I just get on and I show my Facebook group I looked at I introduced myself and so I'm I'm here to save money and I flipped the camera and I I show my Facebook group and the different best deals that I think are people that are buying so and then people just go over to my Facebook group and shop.

 

Dave: Unbelievable. I mean Stacy you're just blowing my mind this morning. It's unbelievable because you know why? Because it's simple. Is it? My phone around? I mean, that could mean one of two things. It could mean you're actually savvy enough with the app to be able to find the little button on the app where it actually flips the camera around. Or for God's sakes it means that you just flip the damn camera around in our point. I mean, however you got to get it done to get it started. The bottom line is low production. It's all been done on a I mean look at my daughter put I don't know if you can see that Legendary dad though. I mean, like I'm just saying this is my phone. It's my you know what I mean? It's my It's everybody's got their phone. It's kind of almost like an extension of your human body now, and this is what it takes nowadays to make money online. It does not take complicated coding. It does not take, you know, complicated knowledge. It actually takes you to take in a complicated idea which really affiliate marketing or selling information products online is a pretty advanced idea. You know what I mean? Because of your packaging, but you completely simplify it by just keeping the production low in marketing it with just your cell phone and yourself and then driving people to your funnel. And I mean that's the magic when you drive when you have somewhere to send somebody and also, you're learning other ways to monetize, which is basically doing affiliate marketing with Amazon, which is pretty, which is pretty brilliant. And quite frankly, you can go to any of my friends. Did you know that when you see celebrities online, or you you're listening to a podcast and they say, Hey, you know, our sponsor is you know, Gillette razors the best man you can get in just head on over there to the Gillette website, and just putting code Legendary and they save 10% Right. That's affiliate marketing, all your favorites, do you think they're I mean, that's, that's advertising in 2022. No longer is it you know, some celebrity running, David Hasselhoff running on your TV screen, or whoever advertising Old Spice deodorant, and that's what Al advertising looks like. It's not advertising looks, the more native it looks and the more that it doesn't look like advertising in 2022, the more effective it is. That's why so much business and commerce is happening with individual regular people on platforms, like TikTok, are you surprised by how much influence in business income from creating a free social media account when you use it correctly?

Stacy: Yeah, it's insane. The people that I'm I'm in front of them, and I've never there's never been a better time and with the deals group, I'm sprinkling in some, you know, I'm making extra money to help my family so I don't have to be you know, struggling so if this interests you, there's a link in my link tree to show you how I started doing this too. So I'm kind of connected. Both of them, you know, probably Legendary on the one and deals with the other.

Dave: Two streams of income from within the same business versus multiple streams of income from multiple businesses, which is a huge pet peeve of mine. And it's it's the number one way I see people going broke in becoming unsuccessful is taking on too many things, and getting spread too thin and getting overwhelmed and getting pulled away from what you were doing. How many can relate to that anybody has the feeling of being honest and awake enough to type that comment down below because I know I've been there. And so creating multiple streams of income from within the same business keeps me focused on that business. But it also protects that business. It builds a moat around that business sort of like Apple has done the most powerful company in the world. They have multiple streams of income from within the same business they have iPhones, iPads, iMac streaming, streaming service, music, service, all kinds of different services. And so this idea of being able to create multiple streams of income from within the same business, the other example would be a physical trainer or a personal trainer who instead of only doing one on one sessions and saying this sucks, I need to change careers, you know, I need to get into something different. So what do they do? They go back to college for 40 or 50,004 years, six years, and then what usually they don't follow through or finish with that. And so maybe they ended up going and doing waitering or something in the service industry and never really got ahead.

Stacy: So yeah, you saying that brought back something that I wanted to talk about to me. The biggest reason that I started this was to try to retire my husband and my husband is 55 and has been in construction for 30 years. He's an electrician, so he runs his own business and he's high stress . It's hard on you know, physically hard. And you know, it's tough. It's definitely a business. And so when I was the first couple of days of that training and especially when when you told that story about selling your knowledge in Home Depot that was just like whoa, the knowledge in his head for being a master electrician and 30 years in construction the knowledge into his head I can monetize now and market and we can he can stay home we can we can do real estate we still like it flip houses or or just turn the knowledge into his head into into digital products that that we can market and have income without him having to go break is back everyday working.

Dave: I mean, just like they're there. I mean, one of the one of my favorite affiliate marketing campaigns is the Bucks woodworking campaign we should walk and talk about and the only thing missing from that campaign is like a live person like that whoever was the affiliate who really scaled that bucks woodworking you'll find the Facebook page, probably still up and we show it in the affiliate marketing business as well. But the only thing that was missing was just a personality like a spokesperson. So it's amazing when, if you were to like any buddy, it doesn't matter. It could just be something that you do could be one of your tick tock niches. Because I think when you're new there's nothing wrong with starting a couple and creating content. And seeing what you really like and what you really enjoy talking about because half the battle is you're going to be more creative and you're going to be more you know, I mean, for me when I got started 12 years ago it was it was it was you know, making money was every I mean I don't know I just that made a lot of sense to me and but there's so many of you who have so much different knowledge than I had when I started I was 24 Understand I didn't have I don't know, I didn't know shit. I didn't know my ass from a hole in the ground. So it's not like I had a bunch of world expertise out of you who have a lot of peace and knowledge that if today I was starting and I had been doing construction for the past 2030 years, whatever. And I was older. I might start by talking about how I might get into that niche and just you know what, even if I was still working, I might just do little videos every day and drop little nuggets. And there's a lot of affiliate products out there the DIY, the product that bucks would work in was promoting those woodworking plans. And so there's a lot of do it yourself or do it you know, kind of construction based or even people who like to just tinker at home and do things themselves. There's a lot of products out there. And one other thing that I was gonna gonna point out was that any product, most companies even if they don't have an affiliate program, or most preferred or most service providers, most businesses we had a we had a lady a couple of years ago who went to a jiu jitsu instructor something and said I love your your training and stuff so much would you would you make an affiliate program and then she went on to do some obscene amount of commissions something like $100,000 in commissions if I remember correctly from selling this thing that didn't even have a program in the first place. And don't quote me on those, those numbers. I'm just doing the best I can to remember, but it was impactful. It was quite the result. And you know a lot of times we just assume that if it doesn't exist, it's not possible and number one, most of the time it does exist. If we look hard enough, and number two if it doesn't exist, become a dealmaker. You know, kept by our clique. So you're starting to get the juices flowing about your husband's knowledge and how you may be able to package that in a course coaching program, or even as an affiliate marketer, but that's something that you see and you'd like to get him involved. or retire him. Which would you define retirement for us because most of up until this point in retirement has been I guess stopped working Senate home to me though retired. I kind of retired. I mean I'm either at my other house or my work house. So in a way this digital lifestyle where we're working from home is a lot of people's new definition of retirement. How do you define it?

Stacy: Okay, great. I agree. That retirement to me is not having to physically go to a place and do work, you know, for me, I have to go to my job, which I love. And and but but I have to be there every day to make money. You know, whereas just Yeah, I can, I can be on vacation, I can be anywhere and so say for him, you know, we can if we can, you know, work online from anywhere I mean, that's retirement to me. Yeah.

Dave: You've got another TikTok channel online. And so just playing in the space animals, I'm sure you've seen a lot of the you know, the a lot of the volatility on TikTok and social media with people you know, might get an account that's I don't know what you call it deactivated and shut you know, sometimes we get it back we go appeal we fight for it. Sometimes we don't obviously, I'm showing multiple accounts because it's a good strategy for growth, but it's also a good strategy for diversification. Is that how you're looking at it and then what other ways are you looking at both growing but also protecting what you have?

Stacy: Yeah, so I've got those two and and I've got a Facebook page and Facebook group. I do Facebook reels on my personal account and my business account. I have Instagram and Pinterest . I do it all. Sometimes it's time consuming and I don't do it all of it every day but I'm on multiple different occasions because I don't I don't want to lose anything. I don't want to, you know, depend on TikTok.

Dave: Yeah, and, you know, TikTok is going through a process over the next couple of years to where, you know, the government is going to determine whether they're going to allow TikTok to stay in America. A lot of people don't realize that. But every social media company goes through what it's called a sepsis. Three sepsis review. And it's from government agencies and boards and there's lots of people out there that can explain it a lot more than I can. One of them is the Snapchat CEO and founder and I listened to an interview from a record conference that just recently happened. And that's where I heard what I just heard and learned about the sepsis review. And sometimes when you listen to the CEOs of these companies during these conferences and events, you can actually hear your owner going on about how they think like, for example, Snapchats, not on board about the metaverse, right? That's a Facebook pitch, the metaverse, the metaverse and and if you listen to Snapchats founder, he's going well. We think that people are going to want to live in reality versus putting a pair of goggles on though, you know, hanging out in virtual reality. This is capitalism at its finest. And it's capitalism in a major way. But my point here is, is that it's not like if we if we rise up and look at the bigger picture, sometimes we get a different we get a different perspective and realize, oh, man, it's not just tiktoks picking on me and like all these companies, everybody has a different agenda, and all the way up even to the CEOs of these tech companies. They're shifting and positioning and paint playing cat and mouse and you have to make sure that you get yours while all this crap is going on and they're getting theirs because trust me folks, they're getting theirs. They're getting Facebook, Zuckerberg has got and he just announced he's got another baby on the way or our first baby they're pregnant. They're building their dreams to trust me. Regardless if your kid is sitting on the couch over their audit on their iPad, scrolling through social media for 12 hours a day. That's why they're gonna come to your house and make sure your kids are having a balanced script. That's your responsibility. And guess what? They're gonna while your kids are on there, we're on, they're scrolling through social media. They're making money. They're making money because advertisers are paying them to put ads in front of you. And so the question is, in this day and age, you know, are we going to let social media use us are we going to use social media and so I go back to the the multiple accounts, the strategy, the diversification, this you have to approach business in 2020 online with diversification the same way that you would approach sort of like an investment portfolio, because at any time a stock market could crash, you know what I mean? Or a stock could crash or whatever, in a stock would be like a social media account that you have, you know, at any time that might cry, you need to be well diversified. That's kind of the mindset that I have about business nowadays. Because it's cutthroat. You know, it's political. People are nasty out there. You know, you really got to prepare yourself a little bit and that's why I think these conversations are valuable because let's talk about it and be honest about it and prepare ourselves. Because a lot of us, man, it's going to. It's like going into war out there, man. I mean, we're not only at war with these damn platforms, but we're at war with all these other idiots out here who are projecting their negativity and stuff onto us. We got to figure out how to use that as fuel instead of let that terror. I'm writing up for you as I talked a little bit, which is uncomfortable truths. But when we talk about them in plan, form, and strategize form we can be prepared for the things that come up versus being shocked and surprised and defeated. Do you agree?

Stacy: Oh, absolutely. I mean, with anything in life, you shouldn't put all your eggs in one basket. So Omnipresence is so important. 

Dave: That's why the email list is so important. You can't put the growth of your business in the hands of a corporation. It's just out themselves, so they don't give a damn about you. And I don't mean to be so blunt, but I'm just trying to keep it super real because Do we not all have important shit we could be doing besides this? So let's be honest and let's take it if we're going to sit around and listen to people talk. Let's make sure they're telling the truth in being concise and clear about it. And so the next thing I want to ask you about because this is what I think the other biggest thing that causes people to fail, is that they start listening to too many gurus. They start following too many people and now all of a sudden they get pulled in a million different directions. And what I found now I do have a base foundation of knowledge but so to most all of you if you've gone through, even at the very least that challenge, let alone if you've dove into the blueprints, you all have a base foundation of knowledge as well. What I found is that my income continues to go up in my life. And so it ends up hurting a lot of people because we're really, we're really ambitious, but we're naive. And so before you know it, you know we've got all this crap going on, and it's almost like overwhelming defeat. So how do you avoid some of those pitfalls, some of those shiny objects, some of those gurus and goblins who may not, you know, may or may present well, but in the long term, it's just a lot of wasted time. For them then to have another launch or another product or another strategy or another trend thing that they're doing. And I know a lot of people who have felt really defeated by being spread too thin like that. How do you avoid that?

Stacy: And yeah, I fell into that for a minute. I think it's because I didn't feel like I had enough knowledge or information to actually start. I wanted more, I wanted more. I wanted all the information and then I finally realized that you don't have to have, you don't have to have everything perfect to start and then you learn as you go. Chase Chase action, not perfection. So yeah, it took me a minute a week or two. I fell into that and then I finally decided, You know what I you know, I have all of this information right here. I need to focus and I need to implement what I've already learned. And then if I need to learn more, I'll do it as I go, but I'm not gonna. I'm not gonna keep buying these different courses and keep education great, but without action. It's worthless.

Dave: Well, I always my strategy about deciding if I'm going to learn from somebody or not, is I look at their life. And I say and I look at what they're doing now they're saying so, for a lot of people come into our community, and they'll get hit up by somebody on a social media platform. Somebody will reach out to them. They'll cold outreach, they'll say you're not getting the support you need. I'll be your host. I'll be your coach. But if we timeout a second just look at how this cat is living his life. He's got to go and reach out to people that's called the 2020 Hoover knocking on a door that's the bottom of the barrel. That's not what we want to be doing with our land. That's one of the reasons why I got out of MLM because I didn't want to cold call out and want to prospect people I didn't want to talk to friends and family. I didn't want to do three way calls. I hate being on the phone. And I finally got honest about that. I finally got honest about that. I actually don't like talking on the phone. I don't like being on the phone. I don't want anybody in this company to continue to run this operation here at Legendary. There's usually one executive call per week and the rest of everything could be done in Slack via text. And so why do I think Warren Buffett and Charlie Munger are interesting because of their life, the quality of their life? Why do I not follow Tony Robbins? Not because I don't think he's an incredible human being but because I don't want his life. I don't want to be traveling around all the time. I don't want to, I just want to travel for leisure not for work. I've already done that all by the way. I've done big events before and had a pretty big company before where we sold information. When we do huge events and every 90 days we're putting 4000 people in a room. It was exciting the first couple of times and then it was a job. I want to be at home. So I gotta want to help people live. I gotta watch how people live. And you know, I gotta be real. I gotta be real careful. Because a lot of people talk a lot of good shit. But social media is deceiving some days. So that's why and I heard this another day. Last week on the show. Somebody said, I didn't even look at anybody in my niche. I tried to avoid this kind of following and so that's something that a lot of us do. When we first get started. We look around and we imitate what we see, we model what we see. What is obvious is that you found your groove with that different angle that we talked about before. Is there any other tips that you would give people to be able to find their own voice or their own message or become a little bit more comfortable in their own skin? As they're creating? 

Stacy: And yeah, like I said, you know, with the training, I took lots of notes and I did the same thing. When I first started I had no idea I'd never made any content before so I kind of modeled other people but you know that that felt kind of fake to me. And my goal from the beginning was to be just real and authentic and just be myself. So the videos that I make are just me talking and telling my story and telling and celebrating my small wins and my big wins. Just just relating to people that has that has done so much better than the than the pointing or that just the words on the screen are the trending sounds gonna still do those because you have to but this job performance wall for me so I mean, you got to find your own voice and you got to not be afraid to try to relate to people because you got to if you're not, if they don't think you're real then they're not going to be interested. 

Dave: Yeah. Yeah, for sure for sure. For finding your voice and not I mean, it's not like you have to go nowadays. You don't have to go on constant brands in talking every video but sprinkling in Scotland of your personal self so people feel like they know who is the person behind creating the content like they know you a little bit goes a long way. Would you agree? 

Stacy: Absolutely. Yeah, I've had so many people say you know, just just just message me or comment on my video saying, this is the most real video I've ever seen. This is Wow, thank you, you know, because you know, most people you know, don't break it down like you have or don't you know, don't care.

Dave: When you know I was watching Survivor the first episode of the new season of Survivor with my wife Erin last night and we've been known to go on vacation and just then just sit around and binge watch like Survivor for example, or we did it one time with walking dead. I don't watch a lot of TV but I'll watch two shows that I've watched with my wife. Sort of. So I was thinking about, like, what my strategy would be if I was going on survivor and thank God I'm not in that I don't I don't want to go work that hard for the potential of a million dollars. That's what this industry has done for me by the way. It's made me when I look at Survivor I'm purely there for the entertainment and have absolutely no desire to go on the show. Whereas some people want to go on a shot at a million dollars. I'm like, I don't, I'm good. But anyways, anyways, so I was like, what would my strategy be? And I thought about like, I thought about all the games that we play as human beings you know? What I mean is to try to get people to like us. You know the takeaway is playing hard to get the don't let them know how smart you are. Don't let them know how dumb you're a all this bullshit. I mean, we have all the games and you know what never, I've never, ever said or heard anybody say, man, he's just too kind. He's just too kind. I've never heard anybody say that. And so I said that my faith, my strategy would just be kindness. It would just really be kindness. Now it's not that I wouldn't be aware and that I wouldn't be you know, still run into negotiating alliances and all that. But nothing, nothing ever came from biting at somebody or telling them about themselves for being nasty. Nobody that has never worked in the game of persuasion. But so many of us bite at people so many of us. We like to tell people about ourselves or we get angered by when people are mean and then we get anger back. We think that's the you know, because we get triggered up. And so delighting the customer is a piece of advice that Warren Buffett gives to all his businesses. And I find that to just be true in life and business that when you focus on kindness, really just making people feel safe, cared for and like you're going to be kind to them no matter what they do. You're not going to shame or blame or you're going to be kind to them, and they feel that you know, that goes just as far as I think he's delivering high value content. I think behind this and coming across as just a decent good person that wants to help and you had said that a second ago and that's what made me think of that. Do you Do you believe that in do you do you are you aware of or or what advice would you give to people who who may find may think that sometimes it's it would be good to to fight with people in comments, or to get or to, you know, allow somebody to get them frustrated are mean and you know what I mean? Like to do anything or show anything but kindness to your audience. Could you speak because you just seem like such a kind gentle person and you also mentioned that a second ago.

Just like what you said earlier, you look at people's life when you decide whether or not you want to do business with them. And so it's the same thing. I remember one of the first videos of the challenge you asked: what do you want to be known for? So I want to be known for it. I mean it doesn't visit and doesn't do any good to fight with people. I mean, sales, want to find a problem, intensify the problem, you know, show them how your product will solve the problem. And that's going to be helping people solve their problems and their pain points and the things that they're struggling with and helping people not fighting with them. It's true. And as Jeff said, when you kill people with kindness, folks don't know how to respond. They really don't. I mean, because so many people and this is one of the things that we forget. So when people are angry, they're they're upset, they're frustrated and they are looking for somebody to fight with. You're looking for somebody to blame. They're looking for somebody to to kind of you know, set up and then when that person lashes back out at them. Now it's your fault, and you're a bad person. You're a bad guy or a bad woman and they knew it. They knew it. And oftentimes I think people test other people just unconsciously, maybe because they have been burned in the past. So when we respond with kindness when we respond gently, when we look at our audience like Man, these people are fragile man. That it really is a shift because you step into a leadership mindset more so than just I see these comments on our Facebook groups all the time. Like I've been posting videos for, you know, two weeks now. Feels like I saw this one feels like somebody said feels like forever, brother that you posted that I'm not trying to shame or blame you. But look, I mean, it's you're just getting started, man. You're just getting started and you can turn that frustration into let me let me be us. Let me let me relate with other people who are frustrated and let them know hey, I I'm frustrated. I've been frustrated. I can be frustrated from time to time. I know you're frustrated too. Here's what I'm doing about my frustration. You just became valuable you went from not valuable. It just to like and that doesn't mean you're not a valuable human being. I'm just saying in the marketplace, you have to bring a product or a service to be a value in order to barter trade to have something to sell. And so it's like people think well, I don't know what to sell. I don't know what to say. It's like you if you're a bump on a log, if you're complaining. You're deadweight to the marketplace to the economy. Do you understand your consumer if you figure out how to even take your own mess and turn it into a message? Dammit, you just you're now a value. It's that simple. Sometimes a positive attitude is valued in 2022.

Stacy: Yeah, selling is nothing but a transference of emotion and the emotion that you have is you know, it's gonna make or break whether it's good or bad.

Dave: Yeah, it's gonna make or break you and what you get in return right? It's amazing. That's why when we talk about this being an inside game and success really being most about the dynamics and not the mechanics. It's something, sometimes you know, people say they, you know, one of the things that I that I, that i i It's so funny. You know, one of the things that I gave a recommendation to to a student a while ago was I looked at his content and it was all positive. All and he wasn't getting trapped. He was like trying just up and I said, well, there could also be times when you're too positive, right? You got to mix in a little bit of reality and a little bit of humor, right? You got to balance your stuff and get real. In 2022 you can just be full of motivational quotes because now you just You look like a nameless, faceless. Just a conveyor belt of memes in that state. That's fake. Right? So we have to weave in struggle, and that's why I say your struggles can be your biggest strengths. Those are the things that people can relate to. Have you found that to be true and how would you define or explain being relatable to people that you know who are new the power of being relatable versus you know, trying to look perfect?

Stacy: Yeah. Me people want to see real life I mean, I used to you know, have to you know, have you know, I'll you know I'll be you know Preston snap did have a video but now I'm listening to the lake and I'll do a video and sometimes those will perform better than the ones that I was all pretty, you know, and so it's like people want to see real life and they want to see that you're a real person and that's how they're going to relate to you.

Dave: Well, gosh, you have given an incredible amount of value this morning. The beautiful thing is that you know, when you do the work initially it becomes this kind of compounding thing that not only creates income, but now you have something to teach and talk about and you're kind of like, like an authority like an influencer in a way in this industry. And it's just amazing to me that you can become literally, you go from zero to hero, you know what I mean in just a matter of time, you know, and you may not be a hero to everybody but to somebody to somebody or multiple people. You are a hero. You know what I mean? Like you have introduced them to something that was so valuable, whether it be some knowledge or some information that they didn't have, or maybe it's been significant savings through a tough time that you're like literally a hero and you were like nobody to them, just not too long ago, you know what I mean? And it wasn't that they found you, you found them like you did the work to put yourself out there to get what you're now what you have and what you're building so good for you congrats and hopefully we'll come back and keep it with us.

Stacy: Yeah. And then the thing is, I'm influencing my kids to my kids or young adults. And at first when I first started this, they meant they didn't have a whole lot of faith in me. They were like moms doing it. It's probably too late to get into it, you know? Because they're young adults in it. So they went on tick tock, you know, and so now, three months later, they see how much success I've had, and they're like, Okay, what, what's the like?

Dave: Let's end with that. And for all of you who you know, are are that whether you have kids that are anywhere from 10 to up they're probably going to be giving you a little bit of a side eye when you say that you're going to be marketing on whether it be tick tock Instagram, whatever, but we got the strategies in the secrets make you look like a rock star. So hang in there. All right, Stacy, take care. My best to your family and we'll talk to you soon. Okay. 

Stacy: Thank you. 

Dave: Alright, see you. Alright my friends. Really cool conversation. Go and follow her and you can check out both of her profiles. I'm gonna flash them up online at the lake. This is her first TikTok profile she shared with us today and the second is online at the lake. And so well, it's amazing what can happen in just a short period of time. And especially if those of you who have the skills in different areas of your life or knowledge that you don't really know what to do with but you know, it's valuable. What I believe is that as you get into this process, like Stacey, you'll start to see not only how a lot of people out on YouTube and on Facebook and Instagram and TikTok are making money in ways that you didn't see before. But also how you can get your piece of pie because remember Zuckerberg, you know all these cats, they're getting theirs, right? And there's a they want you they actually want you to get yours too. That's the thing. They want you to come create content on the platform and they'll pay you for it. Not only can you do affiliate marketing, or you can sell your own course coaching program or event. They will also they're all starting programs, YouTube's already had it for a long time. Well, they'll pay you if your videos get a lot of views. So there's income and income streams that can be created from your business that you don't even know and that you'll learn and be made aware of as you go. A lot of opportunities. tons more than any of us can take advantage of. Trust me. Just get started. Get out of your own way. Start getting ready to get ready and get in the game. We'll see you back here for another episode tomorrow.

How To Launch An Online Business At Any Age

Below is the transcription for this episode:

JoAnn:  everyone. Happy Wednesday is September 21. Almost gearing up towards the end of the month heading into a beautiful fall October weather here in the next one week and a half or so. My name is JoAnn. I'm the marketing manager here at legendary marketer and I am so excited to be here. Behind the scenes it's been a little bit of a crazy morning. We had a last minute cancellation and we have a new guest that said he could come on about 10 minutes ago so he hopped in the shower quickly and put on his legendary shirt and joined us this morning. So like it's live, live TV, live interviews, things happen. So definitely put some hand emoji collapse together for me, and help me welcome our last minute guests this morning. Jim, Jim, how's it going?

Jim:Oh, right. We're here. We're alive. It's great to be here. My wife said make sure I slow down and let you talk so I can hear you first. So my kids have a 10 minute rule. I call my wife's friends for like 10 minutes and then there's a cut off. I don't think they understand that 10 minutes. I think it's like five to seven they start to tell you how to me but it doesn't matter. So here we live.

JoAnn:  I am so great. I'm so excited. You're here. I'm filling in for Matt. He's here under the weather this morning. So we're kind of juggling things all over the place, but it's all good. I took a look at your content and all of that good stuff and I'm super excited. Sometimes. Well, it's nice to bring on someone I know you're a little bit older but not

Jim: just my box. That's right. I still feel like I'll call it the legal way to go into the store. I'd look around to see if anybody's watching me to buy it and I am still young . You know I don't know if I. I don't know if I ever made it past 19. You know it took me until I was 20.

JoAnn:  I love it. I love it. Alright, so share with all of us. How you got to where you are right now. How did you find legendary? What were you looking for all that good stuff?

Jim:Well, you want to start with just that party. You want to start in the beginning.

JoAnn:  Oh, go for the beginning. Let's hear it. All right.

Jim:When I was a kid my dad was World War Two. That Navy guy and he was a frogman. So frogman is the guy that was the predecessor to the seals. So he always was an entrepreneur. He was an entrepreneur spirit. I will say when we weren't we I grew up along the coast. I was born in Dallas, Texas, in Parkland Hospital, the same hospital they took John F. Kennedy to after the assassination by Lee Harvey Oswald and I they they took him to that hospital. Well, it became famous so they made a movie called parkland. And it talks about the aftermath of what happened. You know, when they all the FBI and everybody came and said why did this happen? Well, how did you set the precedent? And so I was born in Dallas and then raised along the coast. My dad always had, he was an entrepreneur, you know, he had these businesses. He had a park when a hurricane came and took out the entire park and then it was gone. Then it started like a carnival, and a tornado came and took it out. And so then we moved up north in 1968 started a restaurant business. We had our barbecue sauce, Texas Rhodes barbecue sauce, and my dad, the governor of Texas, had his governor's brother come up with this barbecue sauce. So my dad sort of settled down a little bit and had a restaurant. Well, I'm not exaggerating here in 1968 in the fall I was in first grade. earthquakes came in Illinois, Southern Illinois and level the school it was on a Sunday but big national news if it was on a Monday, but it was a Sunday. And the business, the restaurant, all the windows cracked, all the plates fell off the shelves and then we headed up north. Then he had a swap shop and auction type Swap Shop so when he called it he was even gonna have Johnny cast. My dad and Johnny Cash, his dad, were friends. And so he was going to have Johnny come and actually sell and you know the auctioneer and you could, you know, say this piece of paper here has Johnny's is Johnny Cash was auctioneering and somebody would buy it for $1- $5. You know, so that ended that business. And then he started one of the most unique businesses in 1972. It was called metallic recycling systems and the way that we do recycling nowadays, that no, I would be sitting on a big boat right now in the Gulf of Mexico. You don't mean, it would have been a completely different life, even put my name on the chips with him. And then, when I was 13 He passed away and so 1975 and, you know, so then, you know, I you know, they didn't have computers in schools when I was in school. So in 1980 I graduated, and I went to electronics school, the BRI. I wanted to really know electronics and I always had a tech sense but I really wanted to do it for musical engineering, something like that. I didn't, I didn't, you know, so I was 18 and I didn't get a job. Which job stands for just over broke. I'm telling you for other people out there that they really want an acronym. I'll tell you what, when I was 33 I, you know, I lived in California, and I went to California and Silicon Valley, and we you know, the economy in the Midwest was tough. The automobile industry really took a hit Detroit, all that blew into Chicago. You know, I'm talking about the parts and you know, all the parts that go to the automobile industry, so there was a lot of lack of employment. So I went to Silicon Valley. I went to Silicon Valley to meet Bill Gates. Steve Wozniak and Steven Jobs. That was my goal. I was going there to hang out with them guys, be their friends, buddies, whatever, and do electronics and really, that was my goal. But I went out there and guess what happened? I went to Vance micro devices and got laid off. It wasn't even real. I didn't even really have the job. So I worked in subcontracting through the bank and doing things that you know, this and that never have had. I had a nine five job and then you know, suddenly, It was time to settle down. So I moved back to the Midwest, wherever there was my mom and you know, family members, so to have children in that, and I was 33. And that's when I did it. That's why I did the hardest thing almost ever. I'd never forget the day I went and I went and I came up to this time clock. And I went in. I'm looking at this time clock and I would put my hand out and I pulled it back. I was looking at that time clock you know, and I was like, Man, this is it. I gotta have a haircut and get a real job and this is really happening. I know. The guy behind the testing let me help you. I'm closest now to then I've ever had to actually be at a 930 to 930 job but I you know there will I clocked in and, and I've been broke since until now. And now. You know, I don't I don't throw money around into the fire pit yet. But what I have learned the secret to making money is don't spend it. Don't buy that Corvette 1959 Corvette with the top off now. Invest your money. Invest in yourself. Invest in what you can do. What you can help other people do and and then I've always had a servant attitude. I love serving people. I love helping people. I love coaching. I mean I've coached football and I help myself and three other guys who started an entire league in the area. If he doesn't like Pop Warner, Pop Warner is for the younger.

Jim:And at first I was like well they're kind of young, small, you know, but then I saw the alternatives to the coaches that would go instead of me. And I realized I have to go because I want to help these kids get mentally and physically fit and protect themselves from injury and that type of thing. So I already coach basketball. I'd already coached baseball, and I don't know anything about baseball. You know they wouldn't let me play. Replay. He always taught me he made me learn things when I was kid and said now baseball is not going to help you. My dad was right. He's an entrepreneur. You know he was right. I mean, but I still can hit the ball on six foot six. I can hit the ball farther. 

JoAnn:  How did you initially hear about legendary?

Jim:Okay, I'm gonna get close. I'm getting close. And you know, finally settled down that clock the job started doing that. And then and then I got laid off. And then found another job that was outdoors. I liked it for a while. And then the company folded so then I worked for Big Brother overlord. All right, that's the best I can say. And that's really a nine to five job. So, I've been doing that. I met a woman of my dreams and went to divorce in 2010 and then but that's usually you think like, why God why did why did what did I do wrong? You know, where did I fail? You know failure, all that. But it wasn't that I hit the jackpot. I married the woman I met, the woman of my dreams. married her and she is the real deal here. She is a real entrepreneur. One day during the pandemic she got she got injured in a job she's school teacher she grew up in Barcelona and she she got her scholarship when she was 15 and to Barcelona and Spain and was a school teacher and a principal for about 23 years there, went to watermark Tuck School for about seven years. Then came and found me. That was the only purpose. I mean I'm absolutely positive about it. We're both positive of it. She had no reason to be in Davenport, Iowa. And we met in a Starbucks and fell madly in love. And still in love to this day. So happy right now you have no idea. We're happy to be here. We're happy to be with you. And we're happy with the legendary timespan , you know. And so my wife, my wife, started searching for something more. She had an injury and she had her shoulder fixed and that was painful and she didn't really want to go back to her job. She didn't want to go back, you know, surgeon and she searched and we found something that cost a bunch of money. Right? And I said no, I don't think there's enough there. I don't think that's and I'm not sure if that is the source of what we're looking for. And she came across Brian and I, she followed up on it and started it and I said okay, she goes I really trust this guy. And okay, I said okay, let's you know, and then it was like the rug got pulled out from under the table. Because all of a sudden this guy Dave Sharpe shows up. I'm like, Wait, this is Brian. This is Dave. I mean, what's going on here? So I was really skeptical at first. I was like, something's up here. And then my dad was five foot seven. And I'm gonna say Dave and my dad are very similar in many ways, and I started watching him and and I'll tell you what, Dave is might be one of the best content speakers that has really been out there. They really can put so much out while he's talking to me you can understand and you can relate to it. And all of a sudden I said hey, I like this and then the more I did it, the more I started believing in myself. Yes. And then I realized, what the heck am I doing? Why am I doing this nine to five job? Why? It was never me that day that I posted that time clock was a big mistake. It was a really different thing. i i Yes, it puts some food on the table. But if I went on vacation, I would use a credit card. Then what I do is pay that credit card down all year until Christmas. And then I wanted to have Christmas so the kids have to put more than you pay it all down. And you don't really get it paid down. You know what I mean? And so that's what my job stands for. And so then I then the first guy was mad, Matt came on. And Matt is a good person. And everybody else in legendary is a good person. But Matt is innocent and good. He's just innocent. You know? I mean he says things like, don't worry about it. You know, when you're going through the blueprints and the training. He says don't worry about that you'll be alright don't you know and don't suffer for that don't suffer. And those little things that he said helped me so much not to suffer not to, to think oh I can't do this you know it's to me for my break. I've only got two brain cells for seven days left. I have to download a bunch of information on one upload overcharged, I'm burning these cells so bad. I don't want to lose them. You know, call me down and he calmed me down and then they would fire me up and then back down and then they would really fire you know, I mean what as I was learning that he was more like so I could learn this much then with him I was able to learn them next few steps to go up and he would really push me to the art farther up and and my wife and things got really good from there. You know? And so go ahead and ask the question.

JoAnn:  When did you start legendary? Did you guys go through the challenge a year ago, two years ago, three months ago? What was that date?

Jim:October 2020. There it is. This is my beautiful entrepreneur wife.

Jim:Guys, well, we are two different here but he's the same. He's an unplugged man. I am. Hot Man is on his punch. My wife's on her second campaign right now. And when I first heard about Facebook and campaigns through math, I was like, man, no way. You know you start putting money into this and your ads and stuff and you don't know what you're doing. You may just pump out a bunch of money. And my wife has to by working with Canva and all the things my wife really, really has gotten her videos.

Jim:He's really cool and legendary too.

JoAnn:  I love doing paid ads on top of organic Correct.

Jim:I learned from her I sit back and really help her and she helps me how's that

JoAnn:  work? I love that it's even work that's

Jim:like this room. You know this room my wife set up. You know, there's a chalkboard over this way. Okay, that way. I know this is weird. It's backwards on the video. You know, this is a desk here. We have another one downstairs and that we both can work at the same time. It's really

JoAnn:  Okay, so let's talk about that. She found the challenge you were skeptical of a little bit and then dove in. How was it working alongside your partner in the same house? Did you guys need to find okay, this is your space my space or is it really collaborative and teamwork? What's it? What's it like? Working together?

Jim:It's so much fun. I've never had any fun. I've had a lot of fun, but it's clean fun. While we're talking you know, we love like yesterday. My next video is okay, we were driving down the road yesterday. We were heading to a place where my wife we're going to a wedding in a couple of weeks. And my wife got a dress and she bought it offline. And so this dress is a little big for she's very petite, beautiful, and super gorgeous. And so we knew the seamstress that was in a town which is this thing even really a town where there's no gas station. There's no okay. No, you know, but it's got about 20-30 houses. You know, it's that in Illinois, you know, it's by the river. And we don't that we're driving down the road. It's just what we see. Now we're in the Midwest, we're in Northern Illinois. We're in cornfields. We saw a zebra. I mean these people on a farm had a zebra so guess what we do? We stop. I turn the drive right into the dance back and get back up and pull over and we take videos of this Libra in so that my next video will be one I'm not sure exactly the next one not after this. I'm so supercharged right now that I don't know what I'll do next, you know, you know but the thing is, we took a video of that CEBRA then we came on down the road and there were a bunch of little billy goats. So we stopped and filmed down. You know, we went to this place called the house on the rock. And this is a really centric guy that builds all these carousels and things in his house and he really wants to share with nobody. It's an amazing place. You ever get the chance to see it. It's in Wisconsin. And that place was just phenomenal and we did a lot of videos there. And so what we found is we end like today if we didn't have this we're gonna go to the lake. There's a lake right outside of town here, a park called Rock wood and get our boat and do videos there. So what we found is we'd love to go places and do our videos. So we laugh, we laugh so hard because it's so silly making videos, you know. Here it is. Okay, so

JoAnn:  let me stop you know because you said something that I really want our viewers and our listeners to take it. There are many people starting out on their journey, and they just sit in one room in one place. And all of their videos are in the same place and they're talking about the same thing, guys and Jim sharing what he and his wife are planning. They're building out strategies. They're thinking of content ideas, they're thinking outside the box. How can we look different? How can we show up differently than everyone else? winging it right they don't care about what anyone else thinks they're gonna go in the lake. They're gonna make TikTok videos on a boat later today. Listen to what he's saying as he's sharing his story. What he's what they're both really doing. They are thinking outside of the box. How can we show up online differently, but authentically to what we love, what we enjoy and that is such a gift that you're sharing with our audience this morning. That's huge. And I love that and I know someone made a comment because you said chalkboard. I don't care with a chalkboard whiteboard iPad. You guys are planning. You're building out a strategy. And that's what is crucial here. You aren't just throwing a random video and hoping it sticks, you're building on a long game. You guys are masterful at what you're building and it's beautiful and it's authentic to you and I frickin love it. So awesome. Kudos. I hope everyone really grabs that this morning from you guys.

Jim:I want to say something sometime, like simple far in my course man. I love to cook. He loves to but sometimes he's cooking. I go there. We put a tripod in the kitchen and we made one video like that. Cooking together. We like dancing but we cannot dance it really but we put it where music is. And when more and this is for video. We also where we put the cameras there and we made one video. So where we go with something we do together is video because we share our life and we know that these lives are not age, sometimes it's not easy. See, for the Mornay for many problems, but last is nice the shelter life and any element see thing and I you know and I know what kids are killed loves what I do. And we enjoy spending some time together and he likes to talk about my life. Full time I have two three life I talked about him as smhc For us it's a It's a gift. Yeah, I think you and I think Dave and all legends because we are being blessed by everybody that does this. It will happen you will make you just keep trying and go back to the blueprints and if you know me, me I get confused or think something I just go to the blueprints and I restarted then it comes back or I watch drew or watch matt watch you know I've watched these and then go to other people's videos and watch them and look around and learn. Joshua Smith had a definitely big effect on me. 

JoAnn:  This it's not an optional so I hope I think you aren't using those words and I hope everyone is really catching on to what you're using. I am going to do this. So let's figure it out. Right. Oh, I hit a roadblock today. Awesome. Let's figure out how to get past it. What do I need to learn to change? What do I need to pivot? There's never a struggle today or this video isn't going so I'm just going to pause for the next three weeks and then think about it for a while you don't do that you just go Okay, let's try something different. Alright, let's go back to my education. Let's see what I missed. What's the next step that I can apply? And that's the difference between being successful and not. It's the drive, the consistency and the mindset, that determination. I am going to do this. I'm going to figure it out. I'm going to use my resources and I'm going to keep going. I'm gonna keep going and match your energy. Committing to that journey with your wife is beautiful. I love it. I love it.

Jim:She has been very successful. Number one. She was a school teacher. So you're when she says she does two or three lives a day. Well, I love it because I sit back now and she does some in Spanish. I've always wanted that staff and her and so you know this preference. I don't know who actually but I do know there's a big demand in Spanish online and my wife is part of that. She's International. He is getting clients from all over. She just had a client from the Ukraine or not Ukraine in the UK. And I've got some from the Ukraine that that you know, because they have to worry about things like getting able to use the internet because they the other team I don't want to say things get us in trouble but the other team will find out where they are by zero and and that they're using a phone, a telecommunication communication device, and they can find the signal neck to track people. So I'm talking and helping people in the Ukraine to try to kiss and have food. You know, this ain't about it ain't about just, you know, making money. It's about putting food down sometimes, you know, I mean when I do a live show and Nick comes on, you know, this gets almost political, which is hard for me. I'm not political. I mean, you know, I type policemen, I mean, if I see something bad going on, I'm gonna help you know, and that's just the way I've been all my life. But

JoAnn:  I also think that the goal, your drive to serve is really why it's not necessarily just to make money. It's you who loves to teach you love to code. Love to serve you love to help. So you're using your platform to do that. It's my own way and that's really cool. For sure.

Jim:chance to sign out that little form but that's what I do for a living.

JoAnn:  For living, Jim, what did you do before?

Jim:Work with robotics. Now I teach robotics. I teach kids for free. For free. I teach kids how to build robots, and how the basics you know, just the beginning part that basic tells the motors and the servos. And the computers work together to make the arm move and how it works with robotics. Now, in the application of the real world, I did it in like so automation, why would you have automation? Because I worked in negative 20. Why do you work in negative 20 You say, because ice cream biodegrades at negative 10. And that blew my mind when I learned that when I was doing my job. Make it 20 Man, my joints, my knees are everything. It's killing me. And thanks to legendary Thank you, Dave. Thank you, Matt. Thank you drew. 20 no more. Do you understand my job making machines work with computers to be completely automated? You know , the beautiful thing I learned early was from the engineer that built this, you know, $22 million robot that I work with. And he is here. I saw him one day. I caught you know, he didn't know I was there. And I saw this guy not on the camera and so I ran down. And I knew who he was. I figured out that he was the engineer, the designer and the architect of this particular robot. And I said, Hey, check it out. ” You might move on because you're using these proximity switches that came in on the Mayflower Well, this guy spoke barely English, right? Get my job. He didn't even have a clue what I'm saying. And but these passages were made in the 80s You know, they aren't the new ones that are made modern time. Why are we using these but he did. He stopped me right there. He stopped. No, that is this machine runs perfectly in a perfect world. There it is. I think you did it. I was so happy. Always have a job because it isn't perfect.

JoAnn:  Exactly. Exactly. Right. I mean, that's I let's let's end with that as the last takeaway stop looking for perfect, it doesn't exist. So we've got to just put things out there. And just keep going. take imperfect action perfectly. It's probably the best way. So I didn't get a chance to grab your socials. can people follow you? So I think I have your Tik Tok to makemoneyonlinewithJim. Is that correct? Yes. Let me share that. And then you also do are you also creating content for Facebook? Yes,

Jim:and Instagram and

JoAnn:  Facebook we just can just search your name, it's Jim ferry, tick tock you can follow Jim and make some money online with Jim. So definitely go give him a follow. I love your energy. I love the partnership that you and your wife have not only in life and in marriage but also in business and you find the joy guys find joy every day with Wally and it's just so cool and beautiful to see. I love it. I love it. Love it. Love it.

Jim:It's amazing. Chris: Did that ring a bell to you? They are. When I first saw Dave the first person was a pastor, and that had a line that I loved. And then I saw this before Chris and Susan and we followed them for quite a while and they would drive their car. Just pull out their tripod, chairs and do videos everywhere. And that was very inspirational. We follow them and realize it is a great opportunity as a couple to become entrepreneurs together. You know, and then my wife found that it was easier for her to do it in Spanish. And grew up in Europe. She has European Spanish and is a teacher. So I recommend all of you out there. You've had to be a picky eater. I did training and I've been teaching people how to build robots. I've been coaching, use those teaching benefits that you've had in the in and enrich make them more and serve be a server. I serve people you know, I find it hard to help my friends. It's like you know I don't want to see him fail. You know with a nine to five job you're you know you're you're restricted. You're going against somebody else's rules and expectations. And you know when you're yourself. You get a little nervous and say hey man, I gotta do something and use that energy of nervousness and push through multiple videos. Do it in different ways. Don't be the same. There'll be just a tiny bit of Joshua Smith. I mean, he really does show you a lot of good ways to do things and that's where I've seen the big change in my videos is by doing a little shorter and a lot of content and that content and get them to have to watch it two or three times. Do you want to? You want a gold nugget?

JoAnn:  Yep. Let's hear it. We've dropped a lot already if people have been listening, so let's hear it. Let's hear one final golden nugget.

Jim:This is my wife. She came up with this a couple days ago. She goes Do you know it's an AI algorithm that is running tick tock and what does that mean? That means Watch, watch it, it's big brother watching you and they are watching all your video context, what you're looking at, what you're doing, everything. So to go to the guidelines, the rules of Tic Toc, and we do it every day. Because you know, you're looking at the rules and you're complying. So a lot of people get in with the Tick Tock police and they get in trouble. So go to these active guidelines. Just we go on there and we punch it in and sit down and have dinner and my wife's videos went from 500 or so set to five times out. I don't know how all this changes and how it all might change for you. And everybody's different AI is different and all that kind of stuff. That's what they are. Your videos aren't going great. Then make a little tweak here, tweak and pay attention and watch other people's videos do these giant tell me

JoAnn:  I mean variants out on that so I always say niche but but you know this potato potato tomato tomato.

Jim:You were surprised. Give me today. Did you expect this? You didn't know don't You don't know when somebody we were it's real. It's real. It's real. out there. I know you're struggling, you're under pressure, you need money. Dave has said don't give up. Because the day you give up the next day you were gonna make my money. I'm gonna tell you made the money you just don't know. It's common, it's a blessing. But keep working. Keep striving keep doing videos, find different ways to do videos, you know, and do different things. I'm completely different person. I didn't have this facial hair. When I started. I didn't have long hair and everything and I got to be part of legendary and during that time, which I thank God every day you know because it gave me and direction and and thankful to this day I can sit here and give you hours more. My wife said slow down. Give me

JoAnn:  I really appreciate you coming in and helping us out this morning. I just really appreciate you and your energy sharing your insight, your strategy with all of us that we definitely have to have you back on the show in the coming months your wife needs to join you full time on this thing in little quick little seconds. I'm gonna have you both on and I really appreciate it and I appreciate your time and energy alone guys too. I love your energy, your outlook on life. 

Jim: It is beautiful and what a great way to kick off the week. So thank you, you know, it was a pleasure to be here. I hope I get a chance to be interviewed by both Matt and Dave and you know, I would love to come back. Give them guys I've got I've got something so worth Dave wants to hear I promise client that she will not believe that he or she might not throw his hat. Want us to meet this guy.

JoAnn:  Any moment that brings a hat throwdown

Jim:It's phenomenal. I mean, he might throw the hat I mean, but it's amazing. The people that we've had, that we've helped, and my wife is just, you know, she's on a level that I get to try to achieve. And that's what's really nice, is there's no animosity, we both keep pushing each other. She's my boss pushed me, you know, to get up in the morning and so, you know, did you do your videos today, you know, that I mean, I love I'm not good enough. You know, it's like, you're right. You know focus, because you know me I'm nonchalant. I live like you know, every day is the greatest day ever. Let's enjoy the day and do your work and that's what legendary is about. That's what doing this is about. It's never been in the history of mankind anything like this. So you know you're getting an opportunity that's been years and years that people have suffered by having to do nine to five jobs and had no other choice to survive. And so you know, with this, it's not just survival. It's life. It's life, legendary life in life with legendary armor right here. You know, there it is. I got the merch.

Jim:I love it.

JoAnn:  Anyone can buy Be Legendary dot shop, grab one of our T-shirts. And Jim thanks again for coming on the show today. It was a pleasure. And have a great day and stay legendary as always.

Jim:All right, guys.

JoAnn:  Wow, what a great Wednesday for your energy and definitely go back and watch that replay and grab all of those nuggets that he and his wife shared with us this morning throughout the episode. And as always stay legendary. Have a great day. We'll be back tomorrow. 

How To Build A Brand Around Your Passion

Below is the transcription for this episode:

Dave:  Hey what's going on my friend Dave Sharpe. Welcome to Wake Up Legendary and as you can see, we're back again. Wow. I mean, what a miracle just when they thought we were gonna fall off the face and that marketing was going to explode and disappear and just be some fat. Well, it's only getting stronger. And this morning is proof that we have a fantastic guest and actually, excuse me. Excuse How dare I? We have two guests this morning. Excuse me, buddy the pup is okay. And Cindy. Is the other YouTuber. Welcome to the show. Hello. How are you? Cindy: We're good. Very cool. We dressed up professionally for you.

Dave: I feel underdressed. Personally, I mean, I feel like I don't come in here. Well, first of all, hello, buddy. And thank you both for joining us on the show this morning. Well, thank you for having us. And if buddy gets you know anxious at any time I would completely understand if he had to take off or if he has other appointments even I mean I don't know he may be. He seems like a very serious individual. So if he's got other things to do, that's not going to bother me. But Cindy, thanks so much for coming on. When did you go through our 15 Day Challenge?

Cindy: I did it last year. I can't remember exactly when but I did it last year.

Dave:  Okay. And what did you do? What were you looking for when you were on the internet and either found it purposefully or stumbled upon us?

Cindy: I basically stumbled upon it. I had. I had a business that I had to close and then I had to find something else to do so I've never had a nine to five job like ever. So I didn't think at 50 It was good to find out. So I was doing other things. I did Instacart shopping. Did you know things like that? I tried 10 MLMs and I was terrible at all of them. And then I came across this and I'm like, Oh, this seems like a good fit. So that's how I found you

Dave:  So you've had the entrepreneur bug, if you will, your whole life.

Cindy: Yes, I left college. I remember they always said you know, do what you love. And this was in about 87 And so I'm like well I love to shop so I started a personal shopping business. Problem is I didn't know how to market it. So I only had a couple of customers but I called it tailored shopping services. I had brochures printed up. I mean, you took that very literally. I did.

Dave:  See that wasn't quite what they meant. But yeah, so I was driving down the street. A couple of days ago when I saw a little girl sitting out selling lemonade or something like that. And it reminded me of my daughter. She said that it's very frustrating when you are a very young kid because the sales are very far and few you know what I mean? So what was it like going through the 15 Day Challenge? I mean, it's not that you're not complete. You're not totally new to personal development and learning stuff. In your own way. I would assume you've made your way since you dropped out of college, somehow some way over the past decade. or so. So, you know, what was it like going through our training?

Cindy: Well, I think what was interesting the first day was that it wasn't even like a light bulb. It was like a light bulb explosion because you talked about the website and you know, collecting emails and things and I published equestrian magazines for like 15 years. And we sold products that were like our custom logos and things we had, you know, things made. I never collected a single email. So I was like, oh my god, I have 15 years of gold. And I just didn't know what to do with it. So that's amazing.

Dave:  And what did you do? What kind of business? 

Cindy: I used to ride show horses and hunters and jumpers. So I published two magazines. I started them and published them for a while, one I sold after about 12 years and then I kept the other one. I did it for about 15 years total.

Dave:  I was curious about you know if it did become a sellable business for you towards the end, and it sounds like it did. You know I feel your pain though because once we look back on things, probably the question that I would be asking is how much more could I have got for the business? If I had a database of customers if I was marketing upselling them cross selling them to other affiliate offers down selling them to other subscription services or information courses. I mean for people who read things it's a perfect opportunity for a lot of these dying magazines to introduce other forms of education or knowledge that those customers have already proven that they enjoy.

Cindy: 1,000% I mean and the customers we have really loyal customers I mean we had a really good our we were sort of a unique magazine. So the customers were very loyal to us. And you're right. I mean, I mean, I just can't even imagine what it could have been if all I had to do is take day one of the training and I could have had an impact . I wish I had found it 15 years sooner and it would have changed my whole, you know, business. Yeah, or life. You know, not too badly.

Dave: Money, money. You know, money can change somebody's life. And, but you know what? Soak in internal, you know, soak in internal shifts, and when you sold that business, I bet you had a lot of confidence and you had you had you know, at least some belief that hey, wow, I just completed a business, you know, launched it, sold it etc. Let's talk about now coming in and getting started and then you know, you gravitated towards animals once again. Talk to us about how that's transpired.

Cindy: Well, actually, after I sold it, I did feel good about it. But the one that I kept, again, just lacking some business common sense, I guess, continued in the wrong direction with it. I should have looked at the sides about being more online. Being front, you know, in print was really not the way to go. And had I been looking at it differently. I would have gone the route like exactly what I learned in the training. I would have done the online thing I would have really started to expand when it changed a lot of things. So when I found legendary I was actually feeling pretty horrible about myself because I'm not used to failing. Like, I always feel like if you just try harder you can succeed. So when I had to close that other magazine because I had to, that was kind of a smack in the face because you're not. I wasn't used to having to accept defeat, you know that way?

Dave:  Sure, sure. That was simply a lack of knowledge. And I think that's a great example of when it will run dry? When will the power run dry? Right when willpower is not enough? Yeah, right? Because you just made an interesting comment. I've always believed that if I just work harder I could succeed. Yes, and not in the digital economy. Because the digital economy is such a different shift. That doesn't just take effort. It also takes the knowledge and the know how, you know how can I take all of this, this content that's in print, and simply translated over to digital? What does that look like? You know, now you've gotten your eyes open to what that looks like. And so how, how did you come to partnering with Buddy the pup?

Cindy: Well, when I first started to do live I it would make me nervous because I was like I had a few trolls come on and you know at first you're not used to it. So I found that when he was with me that I was more comfortable. And then I started putting clothes on him. And then people kept coming on just to see what he would wear. They didn't want to watch me. They just wanted to see what outfit he had on so if you happen to look at his account, you will see some of his wardrobe. It includes a tuxedo with tails. So he started to go on with me and then I realized that you guys kept talking about you know, you've got to give value and if you know the song a little drummer boy you know, I've got a gift to give. So I kept thinking, what value do I have? Because I'm so new to this. But then I realized with Buddy the value was it made people happy. It showed people a different thing you could do. It made me think it was just a totally different mindset. So then I kind of shifted. I still do my account, but he's definitely grown faster than mine.

Dave:  Very interesting. Very interesting. Yeah. Wow. value can be made. Let's talk about that for a second. You just dropped a very ambiguous golden bar. So that making people happy can provide value. Can you say more about that? Because we always tend to overanalyze and overthink things and you just presented a very simple idea. Say more about that and if you will, because I think that's big for people to really get on this episode, if they can, that it's not just about wowing people with your knowledge, it's simply how you leave people making them feel once they've watched your content.

Cindy: Well, I was very surprised at the following that he's developed. There are people that come to his page and say they just come here to get a smile in the morning or they come you know, when they're having a bad day and everything about him I tried to try to be very careful. It's all very positive. You know, like I said, I think there's just a lot of different kinds of value in people like me when you're doing it, you don't realize that you know, everybody's different people are gonna vibe with you differently, you know what I mean? And they're gonna connect differently and I know maybe there's other affiliates like me, that are not the Superfast ones and I'm gonna slow the bus and everything took me longer. You know, I struggle with some of the stuff like you have to find your way like what is good for you and what you have to give it not to copy other people. If that makes any sense.

Dave:  It does. I mean it's difficult. It's so difficult , it's so simple that it's hard to understand, right? Because when we come into anywhere that's new, as human beings, the first thing that we do is look around and learn and start to copy. It's natural. It's normal to do that when we are babies. We look around at the people who are walking though, and wonder. And then we try and it's like we're only simply looking at other people and copying them. So now we come in, and then we get trained our whole life not to use our brains, you know, to just sort of take orders and critical thinking skill development lacked in my education. So you're right, we come here and it's like, be creative, find our own voice or message. It's difficult. So what are some of the ways that you would suggest a you know people to find their creative side and like how have you I mean, obviously one thing is, you found a prop just so happens to be your dog and then the content kind of turned into the dog but I've used props a lot in mic, video creation and in my content to help me to feel more comfortable whether it be a whiteboard, a microphone that sitting in front of me that I can just kind of grab if I get nervous or whatever. How have you settled in? You mentioned grabbing the dog, is there anything else that you've done to help you kind of tap into your own creativity and confidence?

Cindy: Just doing it I think and I stopped one of the hardest things for me and I had to. I followed a lot of other affiliates because I wanted to get knowledge but I found for me sometimes it made me compare myself to them. And when I wasn't doing what they were, you know what I mean? I felt like I had to just step back and I'd say like, Okay, I'm me and I'm learning to do other things like I do some Amazon things. I do stuff with him. He wants to have an adventure newsletter. He's just starting. 

Dave: You're incredible. You are.

Cindy: He wants me to contact him. They're fighting me to give me good contact at Airbnb. What I really want him to be able to do is focus on pet friendly travel. 

Dave: And to the city they're like yes, like you're his man. Like he's like an old man like Warren Buffett.

Cindy: If you see any of his videos, he's learned when I kind of pose him, he stays in this is his, he treats anything and that's kind of why we started with a company called Zeus Snoots. That was his first commission was to do snoots which are these little knit hats. And then we realized that you know, an $11 product was not going to buy him his $28 bag of tricks. 

Dave:  He needed to step it up and bring in more pagan on purpose because he's got to bring the whole big trust you gotta bring in the whole fish. So he likes it. So is that some of the things that you've you've monetized is kind of showing treats and doing the little explanation sort of like what you just did was very valuable. And then linking to like, how are you monetizing the content?

Cindy: That's how I have started but what I am doing is a little more like thinking about him. I figured his adventure newsletter because a lot of his people just want to come and see him. And I have had people you know, they see his treats, they ask what they are because they love him so much. But again, that's way too small to actually do what he needs to do to you know, buy all his clothes. So you should see his outfits. He's got hundreds of clothes, and he has shoes too. He has shoes. He even has a pair of Chuck Taylors he has Converse Chuck Taylors. So, what I realized from the adventure newsletter, going back to the add value, he's a rescue dog. So I realized that from the My Magazine days if I do the newsletter, it's from his perspective. It's coming from him, not me writing it. And it's about things that he does. He has a car, he does all kinds of things he literally legit as a car and that I can feature like a rescue dog each newsletter, make it not salesy and then bring in like the travel. Everybody that has their pets wants to know where they can travel, where they can stay. And then I mean, I figured we could go into like airline things. 

Dave: Those of you who are not dog owners may roll your eyes at what Cindy is saying right now. But if you are a dog owner, or you know what, this is a serious niche. This is a serious group of people who do not treat their dogs like dogs. They treat their dogs like children. 

Cindy: Yeah. Well some of the high end companies he wants to get in again this is like bigger things like do your like Ralph Lauren has a beautiful cashmere sweater but it's like $185 Right now he's not shopping there but he hopes to Sure. I mean, there's a really high end company called Chanel. All of them have a pep line Louis Vuitton. Yeah, yeah, but I figured he has to get a good enough following and being a pup sequencer I felt like I had to do the work first. Like don't just hold my dog up and say I expect somebody to buy his product like he had to become a brand in a way that you know what I mean? He has to develop that I think

Dave:  Sorry, I'm you know, I totally I totally I totally love your long term vision or viewpoint. It's really It's I can see that you stepped away from the chaos that was creating in your own head, trying to sort of do what everybody else was doing. You got overwhelmed with that. You said, Hey, I need to find my own message. And this is what's this is what's come out of you when you sort of let down all of you know when you when you let go of all of the comparison itis I would assume this may be something that blossomed into, you know, a billion dollar brand. This may be something that's a launchpad into a new idea. But it's very clear to me that you've got the hang of the digital marketing stuff. Would that be accurate to say?

Cindy: I'm learning but I for sure, but I would not have opened my eyes to it the way that I did. I would never have thought of this if I hadn't taken the training. I just don't know. It was very hard to get through my head. Like I said, I kept coming from the place of work harder, work harder, like I just didn't understand it enough. And it's been life changing. I mean it's huge to me.

Dave:  Yeah, it's amazing what knowledge can do.

Cindy: It’s like the right knowledge.

Dave:  Well, the wrong knowledge as well. You know, knowledge is so powerful that we really underestimate its impact and how much it can change. You know, I was watching a documentary last night about an up and coming rapper who, you know, is basically blown up and in one line hit me. It was like he said at the end of the documentary that it was a whole loser. He didn't realize that it's a whole nother world. Growing up just a couple of streets over. You know what I mean? And, yeah, it was powerful. You know, he, the whole idea was that and that was the name of the documentary. And, you know, he was, you know, no longer kind of trapped, which is something that you know, a lot of people in the hip hop culture call, like a drug house like a Trump house, you know, so it was a clever use of words to call the documentary untrapped and kind of talk about this ex African American kind of dope boy who grew up in the slums in didn't know anything else existed because that was sort of where he grew up. And then kind of growing up in the knowledge of seeing the world in realizing that even in his own City, Atlanta, just a couple of streets over there were people living a completely different life. And now that he has that knowledge, it's like the world is his oyster. And I think that's our message here. Legend is that it's not really you that has to change like you do. developing good habits, discipline, consistency, those are all but really start with like here because it's hard to get your body to do something that it doesn't really understand yet. It's kind of like why am I doing this? But that's why we call the blueprints, the blueprints because it really is a difference between just swinging a hammer and understanding how to build the whole house. You know, when you're just swinging a hammer, it gets exhausting. And when you understand where you're going in what you're building, you can get more excited about it. And that's kind of what I hear you explaining this is that I saw where I went wrong with the written horse business where everything was print and nothing was digital. And now I see that I'm completely digital, all of the possibilities that I can do with another animal in a content driven business. And that's simply purely because you have new knowledge.

Cindy: Yes. Yes. It is. It's so eye opening though. And I think the hard thing is, you know, you realize when you're kind of grinding when you're struggling, it's hard to open your mind because sometimes you just survive. Just getting by is all you can think about. 

Dave:  It's true. We get life is hard, man, and we are surviving every day. And yes, absolutely. We're usually not going to just come to these conclusions kind of on our own. Like when we come into an environment like legendary and we're going through training if we want to get the most out of it. It's really important that we give ourselves time to go through the process, really let the information sink in and come back a few times and really listen to what people are saying before we prejudge it. Because the most powerful thing working against all of us is our limiting beliefs that we picked up from prior people, places or things in our life. Yeah.

Cindy: Well, like when I stopped using MLMs in my head, I was like, oh, okay, here we go again. I'm gonna suck at this one too, because, you know, I did 10 of them. And I was terrible. And I mean, it just wasn't a fit for me. And then when my husband, which is my Tiktok name, is making money, honey, which was a joke, because when I told my husband I was gonna do yet another thing. He's like, Oh my god, really? Why don't you just get a job? And I'm like that, because I don't want a regular job. I've never had one and he's a job guy. He's a nine to fiver job guy. He doesn't get this but he's finally seeing it now. 

Dave:  Yeah, yeah. Well, hopefully a lot of our clients are seeing it here too. You know, because a lot of people come in and have very limited visibility, about how far you can take this, how creative you can do, where did these skills and this knowledge really apply? Just in you know, promoting legendary marketer or working in the make money online niche? No, it's not. That's just what a lot of us see because we turn around in sort of, well, in many respects, we were already looking at that content on TikTok. And so TikTok continues to feed that so our world gets very, like kind of isolated in focus because of algorithms. And that's the problem with all of the world. You're not careful. The internet will surround you with nothing but your own eye. And then you'll really be backed into a corner. When you're only believing your own ideas, and you forget that there's a whole world with a bunch of people who have a bunch of other beliefs. Then guess what, you start to suck at selling, and you start to suck at being able to get along with people and persuade people because guess what? Not everybody has the same belief that you do. And so this is you're bringing out a lot of a lot of powerful stuff here.

Cindy: When I asked you a question, please when you started because I know your background. What made you see this and realize because you went through it, I mean, the same thing. You had to look at it and suddenly say, well we'll wait, wait a minute, this is better than physically working out. They're like, what did it for you?

Dave: Well, I was doing MLMs. I was telling them to lose and chasing. So I was on a construction site with my father in 2008. And there was a guy that kept coming by that we had previously worked on his house. His name was John, he joined an MLM. We were working at a home a couple of houses down on the street and John kept coming by every day on his lunch break and saying, This is the best thing since sliced bread. It was a cell phone MLM or refer three it was something and so I ordered the phone. I joined the business. All the money from that one construction job in the company went out of business before I got the phone. Oh, man. Yeah, but I had the bug. You know I had the bug. I had the bug of entrepreneurship. And so I got on the internet, and I started to learn how I can kind of take in MLM business because I did a little thing joining another one too. I think I ended up joining Numis. Network which was a numismatic coin and no longer in business. And you know, I came online looking how to generate leads basically, because I was passing out business cards I was collecting business cards. I thought the secret is don't pass them out. Collect them. Because then I can follow up with you. I swear to God, this is one of my things. I mean, these are some of the hundreds of business cards that I collected in 2008-2009. Again, to try to then follow up with people and none of it worked. I put magnets on the side of my truck to drive around. I thought that's the secret I'll be driving. I'll get more calls but none of it worked until I learned how to place it . Back then it was organic marketing that was not as powerful as it is now. So I started with Facebook ads and marketing training, how to generate leads online training. Other MLM errs

Cindy: Oh, I liked that. Instead of you chasing that,

Dave:  Well I became the hunted instead of the hunter and I still use that phrase to this day. I learned how to become the hunted instead of the hunter. And any business where you're the hunter, any business where you got to DM people you got to reach out to people when you got a cold coffee. That's why I say a lot of y'all come in the Facebook group and all this and you have people who are reaching out to you saying they want to be your coach. The only thing they can teach you is how to turn around and do cold out. That's all they know. So you have to be careful any business where you're the hunter is not a fun business. Anybody the hunted, you'd have to create, you have to find platforms or find specific leveraged activities like running an ad that's a leveraged activity because you got to pay for it but it's just it gets pumped out 1000 people you don't have to do the manual work. Speak one to many. That was the secret that I realized was I got to speak one to many to get people in and at least get them initially qualified. And then I can if I'm going to talk to him on the phone or whatever. I'm talking to really highly qualified people. So that was a little bit of my journey.

Cindy: That makes total sense though, but I think I was listening to you. One of the things too when I first started going back to being other people. If you don't know when you're in school and you're learning information when you just try to memorize it, you don't actually digest it and like to own the information. But once you legit understand, then it's so much easier to produce content because you get what you're trying to say. Instead of like when I first started I did pointing and I did this stuff. And I was just trying to copy because I didn't. I didn't feel it yet. I didn't get it. Does that make sense?

Dave: Totally get it. I mean, a lot of our students have to learn with their bodies. You can't learn with your mind. You have to learn by doing it. It's yeah, there's no way around it and that's why they do it yourself who route the people out on the internet who are teaching Internet marketing as if it's a lotto or a four slot machine. It is You're only wasting your time by doing that because yeah, do it. You gotta do it. I'll show you this one thing. This was my initial. This was my initial interview. You know back in 2010 of that particular company where I was an affiliate and selling some of that MLM stuff. This was when I was the member of the month 2010 This is 12 years ago, okay. 12 years ago. This was an interview that I did where I became the member of the bunch for that particular company. So I actually kept marketing to MLM errs until I had some results in that short of where my career launched from and I think that there's a lot there's a lot to say about creating a success story as an affiliate. You know, it's, you know, a lot of us are interested in multiple streams of income, but sometimes it's good to promote something and you can create a certain type of result within that company or community or within that affiliate program. And that was one of the things that I was able to do. Here I was able to become the Muslim. I was able to get a couple of awards and acknowledgments and I was able to use that to boost my confidence. And I was able to use that to boost and build my credibility on the internet as well. So you know, I started with that offer in 2009. And you can see that I'm getting interviewed here November 7 2010. So, you know, there was some time and dedication that was put into that. But anyways, enough about me before we wrap up. Do you have any other questions that you want to ask me?

Cindy: Well, I just find it interesting. Because like you, you went from because like this summer, I decided that I wanted organic stuff I decided to take a little mini mental break, maybe not on purpose. I did a roadside garden stand. And it all was lovely in the spring when the weather was beautiful, but when it was 90 degrees day after day after day, and I'm out there sweating, and I'm like, cup you know, it really makes you remember it made me remember why I really want to learn this. That's not the way I mean I grew a beautiful beach thing. When that was one of the things you got to look at the numbers, you've got to look at the business and I realized physically, I could only grow so much. You can't charge $30 A tomato like you can only make so much money and it just reminded me there's so much bigger out there. You know like I mean physical is great, but

Dave:  It was exhausting. Well, that's the benefit of information. The benefit of information in selling information is that you can charge a premium for it right and the reason why you can do that is because to the person who doesn't need that information, it's completely valueless. They wouldn't pay a penny for it. And for the person who really wants the information and also needs it. They're willing to pay a premium for it. And that was what I realized was that the importance of picking a niche in dialing it in in speaking to a specific audience in really understanding their pain points, and then being able to present a solution that could solve even if it was one problem. One problem like for an MLM or to be able to generate leads online. That's just one problem. You know what I mean? So if you can solve one problem, all in on that it's really something and the other thing that I realized which I'll just drop on everybody, is that I realized the biggest audience was always going to be the people who are looking to get started. The people who are thinking or getting ready to give anything worth thinking about it. And so I see a lot of people coming on and they're marketing specifically to affiliate marketers, and they're using all that specific language. Well, if you're in this niche, and you're marketing to them, and I'm only speaking from my experience, I'm not saying everybody needs to go and maybe make money online it with a Christian example that speak to their pain speak to their every day probably don't get so caught up on industry jargon, that you forget that the majority of your audience doesn't understand art and so I think the same thing applies in all the niches that people mostly come online because they want like you said a release of dopamine, they want to quick joy they want to escape. They don't even come on tick tock to learn. If you're dropping mad knowledge on it's kind of like, may not be ready for that. But storytelling entertainment curiosity is the way to tease people in or Chum the Waters to get them in. And then you offer them something in exchange for their email address. Which begins the relationship. That's really the beginning of the relationship when they say yes, you may enter into my private inbox.

Cindy: What do you think? What would you say then for him that that's the right direction for the adventure newsletter because that's kind of where I got that idea obviously from going through the training that I need to get him in. I need to collect that. But I didn't want his content to look. I didn't want his content to be salesy. But once I draw them in if I do it in a way that is very fun, and it Do you think that's the right direction?

Dave:  I do think that you can create anything like there's no real wrong direction as long as you're following the basics of the business model, which the basics of any business model online and really any business in 2022 should be to build your database and send them some sort of a value ladder over time. Right. So, you know, value first email, and then everything should be education based sales, you know, just like we do here. Right? There. It's kind of the same. This literally applies in any niche and what would I do in exchange for their email? Just really simple, maybe test a couple of different lead magnets like these are the five best places to travel with. In America, or you know, something that you know, what's really valuable, short, easy, quick exchange, and I'll send you more, you know, cool guides like this in the future or something like that. And you can order them you want after the on the landing page, you could offer that there's so many different things that you can do Yeah, I mean, it's it's it's really incredible, but I think you have to ask yourself really when we're there's like the reason why people spend money in the Make Money Online. niche is because there's an ROI attached to it. They can logically justify it. You know what I mean? Like emotionally I want this in life. I want a better market. I want to get rid of the pain, but it's going to cost money. Oh crap. Okay, well, I can make the money back and then we start to logically. So the question is people are going to be very emotional about their dogs. When it comes time to ask for me and James for somebody's going to be a logical moment where people are going to have to justify the price. And the question is, how do you do that? One way that you can do that is in one way that a lot of companies do that is well, the money that you're going to save is going to make way more than what you're going to spend on this subscription. Right. The other thing is that an idea is how to never board your dog. You know, there's so many different things that I think people would enjoy. But one thing I don't want to I don't want to miss here is just the justification of justifying the purchase logic. And so there it can't just be entertainment, unless there's a bunch of people who are not, but I think there's too much animal content that's free. So how can you justify it with your specific knowledge to both entertain them, but also to provide real financial savings or something else that's going to move the needle for them so they can logically justify the sale? Does that make sense?

Cindy: Yes. Do you think it also, I thought about not only his stuff, but I don't know if there was a way to introduce how to if you want to make your pet? Yeah. Is there a way that you think slip in where it doesn't come across salesy, but like a lot of people would like to do this?

Dave:  The trick to making a lot of money in sales and marketing is learning how to tie current events, stories, or just things that seem unrelated into your product to your offer. And what I mean by that is, analogies, parables, stories are the most powerful way to get somebody to understand what you're talking about. It's why parables and things have been spoken and used in religious texts and so forth for 1000s of years. Because people remember stories. It's why people you know, why their stories and children's books and so forth, and we watch movies and it's why we attach to those things because we can process stories a lot better than we can process just random information. You know what I mean? Because we're emotional and survival based beings, that are also connected or we are. Connection is important to us human beings as well. So data, it's not, we don't hold feelings and stuff like that. So I think that I think that I think that being able to tie in points into what you're doing and in stories and things of that nature into what you're doing and sort of in sort of, so for example, it'd be like Hey, buddy, here, look, you know, I live a really good life in I don't know, I tend to be sort of the the coming I'm imagining has this personality that he may or may not have, but hey, it's buddy here in the email writing. And you know what, I'm a gangster pimp player Mac. And I live an amazing life. I mean, seriously, I got more clothes than most of the guys in my neighborhood. You know what I mean? And I eat. I mean, it's like, it's like, I feel like I've got a Michelin chef in the kitchen. I mean, I'm constantly snacking on the best salmon in the world. It's unbelievable. And in order for me to continue to live this life so my mom my mom's you continue to make lots of money. And there's a couple of ways in which she does that. You see that? You see how the transit so it's this used humorous and I just use it but what I did was I created a transition to introduce and talk about ways to make money online. And what I mean by your, I've always said that your income is simply it's in direct proportion to your creativity. In that's why we don't mark it here, like, oh, we'll do all the things in 14 because, like those ideas of telling that story and then tying it into your product, or using a current event and tying it into your product or your service is you know, really the real trick to taking your sales and your marketing to the next level because now you can relate to so many different we can do content and that's the power of analogies. If I talk to an 18 year old kid in Wyoming, a 54 year old 55 year old guy in LA I need to use different stories. I need to use a different analogy to connect with that individual. That's why those are so important.

Cindy: I love that. I just got that was so huge, because that is exactly it and that is his personality. He's a terrier. So he's what I love so it transitions beautifully without coming across as hey, let me tell you something.

Dave:  Totally, totally. And that also, if it doesn't make you laugh, and you don't have fun writing it and doing it. It's not going to be funny to people. It's like a lot of times we're mad because our content is not taken off, but you're in 2022 and like content is king. Content is queen. So you have to put forth a little bit more that's why analogies and I talked about this in the blueprint analogies. parables. Stories are so important. Also, I think the cool thing is you're almost like a pen name, but it's clearly another you know, it's an animal you get to you could if you wanted to be more bougie than you would normally be yourself if you were talking, you know what I mean? And so I think that's kind of a fun part about it. There was a guy named Kelly Felix, who did a promotion called the rich jerk, and it's where he sold an internet marketing training but he hired an actor in the rich jerk who walked around like, you guys could not be successful as I am. You know, you know, he's got models around him and he's just talking down to people like he said better because he's rich, the rich jerk, but he's gonna do you peasants a favor, and he's gonna let you into his course. So you can learn the same skills, and it was funny as shit and he just sold tons. And so, you know, again, creativity, if your creativity is low, your views are going to be low, your income is going to be low, you have to be, that's the key. There's nowhere in the world and 2022 to where you know, just pressing a button is going to make you rich anywhere on this globe and we are too much of an advanced species for you to have such low expectations of anybody who's listening. So, you know, it's about being entertaining. It's about being polarizing, you can stick to your values, but anything that when somebody comes on your video, it throws them off a little bit or it's just you telling a story that just doesn't sound like everybody else. That's the point.

Cindy: I think that's the hard part too, like me. From the magazine, I became very generic because I didn't want to polarize anyone, and that's a mistake, because then your personality doesn't come out. I mean, you don't have to go on and intentionally antagonize people. But you have to, you can't just be tan, you can't be generic about everything because you're bored.

Dave: It's better to just be you and I mean, you know, there's a lot of I'm not a big politics and religion guy, but I mean, there's a lot of people who have used politics and religion to polarize people in 2022. You know, they take up political sovereignty. They call out the, you know, the freedoms seekers or the Patriots or whatever. Like I don't get into all that because I tend to not get wrapped up in any politics only values right? But it's true, it polarizes people. It gives people either a live or live view and we're also afraid to be hated, or excuse me, they get people to either love you. We're also afraid to be hated, but we don't realize how much we can be loved.

Cindy: I think they are afraid to be hated, afraid to make a mistake, afraid. There's all of those fears, especially you know, starting out and something like you said, you're afraid. I was afraid of what people would think of me. I didn't want my friends to see I was doing something else because I was like, Oh my God, they're gonna go here. You know, you get caught up. They don't think about me. I don't know why I think they do. They don't waste their day. But you get caught up in your own mind. You know, you do. Like, they don't care what they're doing.

Dave:  They don't, they don't and you are a piece of entertainment for them for a second where they talk some sort of smack to their husband about you. Who gives a shit. It's like that's just them. It doesn't affect you. Maybe they're projecting their disappointment and their own wealth. But if we just all imagine for a second that the whole world that the whole world just for like just sits in that for five or 10 minutes. And what's first, can you imagine the worst possible thing that could happen? In sort of, sort of condition your skin that way, you know, to toughen up and thicken up your skin. And also if you can reframe, I think the most powerful way to deal with hate is to reframe things and to really realize that when somebody's speaking, hate on to you, that they're just simply disappointed in themselves, and they'd rather take it out on somebody else than say, and so that's a huge reframe that allows you to not get caught up anyway, because, as you probably know, we're hard enough on ourselves if you just kind of drifted out, we're on worst critic.

Cindy: Yeah, I agree, I think. Yeah, I think I want more people. You talked about your mindset if more people started there, and I think what I found very important for me because like I said, my husband, he's a good guy, but he's not of the same mindset as I am. You have to fill your mind with good stuff. You will have the light coming at you know, listen to a podcast, listen to a show, listen to an audio book, keep putting good content in and it'll balance it out, but you have to put the good in I think, you know, I listened to a ton of Vox.

Dave:  The reason why I do this show is because I think that listening to real conversations is the most powerful way to both learn but also learn mentally but also learn at a physical level. Because, you know, again, it's not about what somebody tells you, it's about how it makes you feel. And what we need as entrepreneurs is competence. And so the question really here is this right here. If you listen to people who lack confidence in themselves and lack conviction, when they speak, you will, you will adapt that if you listen to people who have confidence, they speak who have conviction, and it doesn't mean that people who don't have competence, it's not a good or bad. It's not better or worse. It's just if you have a specific target, meaning you want to become more confident, and that is the number one thing that we all need to do to become successful as entrepreneurs. I believe personally, the most powerful way to do that, don't listen to confident people speak because when you listen and watch and that's why I'm on camera every day when you know, I'm not confident about everything that I speak about why I don't have a podcast or a show on every niche. But when you listen to somebody speak with confidence and conviction about what they're talking about. You become more emboldened. You become more confident and I've got a great example to prove the point. World War. The Nazis, who in their right mind would think that doing what he says is in any way a good idea, but because he spoke it was such confidence influenced an entire country to do unspeakable unspeakable not a whole lot of people. unspeakable acts now, was every single one of those people born evil. I don't think so. I don't believe so. I'm not trying to minimize or justify their behavior. But what I'm saying is that, when we listen to matters, we want to develop our confidence, then we need to listen to other human beings speak about the things that we want to do. Make them make sense to us. Help us to believe in ourselves a little bit more and again, based on the example I just gave, that really can go either way. So we also have to be careful.

Cindy: But it is believed, I mean, believing that you can do it. Yeah, getting little success by stacking bins. Like I started doing some Amazon stuff. I have a page called daisies deals. And it's kind of silly. I do promo codes and discounts, low commissions. I mean, I just started it not long ago, I made I don't know 30 commissions or something. They're small, but it stacks the winds every day because I'm learning. I'm learning what people like. I'm learning how to bring people into my group. I'm learning how to do stuff. So it might be a $2 commission but it's proven over and over that I can do this and that and I made money with legendary I've made money promoting it. I like it so I'm starting to go, okay, I'm not, I'm no expert, but I'm getting it like he's made money. I mean, it's exciting.

Dave:  It is exciting and gives me confidence. That's the big thing that we have to remember that when we hear this beginning it's less about building income and more about building confidence. And if we look at it like that, that was one of the big takeaways of that documentary that I watched last night on that rapper Lil Baby. It's called untrapped. And what the real takeaway that I had from that particular documentary was how good he got just in a couple like a year at rapping. Like he wasn't a rapper. He wasn't a rapper at all, wasn't kind of a street hustler and he got out of prison and they sat out on the streets, you know what I mean? Get to create income in a different way. And so he practiced, work being worked on everybody, and you could tell the difference between like his first album and his third album or fourth album, these like two albums a year. So he was really practicing and rapping a lot and his competence from the first to like the third album, because he outworked everybody so fast. People were like this guy's now one of the best rappers in the world. Right and so that building of confidence versus building of income in that first year, I think is such a great focus. Because if you can build your confidence it's one thing like even if you can become the most competent plumber in the world that's really what you need. Because when you walk up to a job. There's a lot of power in saying I'm not too cheap in town, but I'll do it right. Yep. If I don't do it right. I'll come back and fix it for free. Yep, that's the plumber that I want. Not the guy who says I'll be the cheapest in town. We'll be in and out fast.

Cindy: It is. It's a very short story. I had to share what I found in a field. Do you know much about shows versus like hunters indoors? Because you're in Florida. 

Dave:  There’s a lot of shows my six year old did throughout all of 2014-2021 didn't get into showing but learned how to write and we spent many many hours at an equestrian bar. 

Cindy: I only paid $2,300 because he turned out to be one of the most amazing show horses. Do you know what the Devon Horse Show is? Have you heard of Devon? It's the oldest and one of the biggest outdoor horse shows it's been. I think it's over 100 years old. They usually bring in like the top 30 horses from the country. You have to qualify. So we drove in and I had a crappy old horse trailer. I have a horse that I paid $2,300 for. And I'm looking around at these hundreds of 1000s of dollars worth of horses, big name trainers, people and my horse and I want to add what was amazing. I borrowed competence because I didn't have it in myself. But I had it in him. And I borrowed it and I feel like in this you know, however you have to feel confident at first and then you do it and the confidence will develop like if people are struggling. Go Live or like find someone to go on live with you. Like if you're struggling in your first life I know so many people have gone on with me because I just talked too much. But they need to borrow it. You know what I mean? And like, just just do it and you'll get good at discovering he started he wasn't a rapper, but he did it he practiced. And now he's amazing.

Dave:  Yeah, yeah, exactly. And then you know, it's it's, it's really something because you develop confidence rather quickly. It is interesting, the biggest leap that anybody makes is getting started. You borrow confidence quickly, and you're right. You can borrow it from other people Jay Leno said to set one time that he's in this guy is if I'm going to take success advice from anybody. Jay is so successful. He was so successful for so many days. And now he's got the best collection of classic cars in the world. Like Jay Leno's Garage is a TV show and he said that you don't have to believe in yourself, you just have to when you're getting started get other people to believe in you. And man that's some powerful wisdom because if I waited until I believed in myself, I would never I would never get started. I did not believe in myself when I got started. There are days when I struggle with self esteem even to this day, it's not as bad as it used to be but I am a human being with a rough past and a lot of things that I've had to work through and overcome. And so do you. So all those who sit there and say a lot to juggle? No, you got it all if you've been through just as much stuff as I have. So don't minimize your own problems. All of you out there listening and what you've been through. But yeah, I didn't have any belief in myself. And so I started to just focus on delivering value. Trying to show that there was a better way to do MLM show people there was a way to earn, like, that's how I started like it was with that kind of it was with that energy. And my confidence grew over time because I saw that people were believing in what I was doing. And I kind of use that as your as my I mean, that's what you have to do. You can't use mentors who can ask a mentor if you're doing it well enough. You got to go ask them. Your mentor is not going to pay you, you're paying him. You have to go ask the marketplace to believe in you and work on getting them to believe in you. And man you once once one person believes one person. Thank you that was from and you can have 100 negative comments, but it's all it takes a lot of times just one person to DM you say that changed my life. Thank you for the school. You're like, oh, yeah, okay, let's go. You know.

Cindy: It feels good.

Dave:  It's addicting.

Cindy: Yeah. In a good way, but I do I think you know, like you said, you have to, you have to look around and like I think that brought up a point of content in the beginning when I was getting low views on my content. You had to be honest with yourself and say okay, if they're not watching it, it's because I'm freaking boring. Like you got to like you say be honest with yourself, but you have to be honest, like, if it sucks, it sucks. You know, don't cry about it. I realized that about my weight. I've always been chubby, and I used to get upset about it. Like if someone would say something and I finally was like, You know what, it's not emotional. Like if my dog was on weight, I would just be like, okay, dude, we're gonna give you some different food. You don't cry about it. You know what? I kind of made a change. And I'm like, you can't get emotional about all of that stuff, though. You know? 

Dave:  Too, isn't it? Yeah. It's like, yeah, sorry. No, I mean, it's exhausting and I am constantly a wave pool for everybody's comments, like based on what you say, sending a wave of sadness or a wave of anxiety. I have to. Yeah, I have to. I have to really, really put a lot of weight on the positive belief build moments and supporters. And I have to really put zero belief on the haters in the negative. And if I can find somebody that believes in me, and that's why I think this community can be so powerful for each one of us, is because we can always find one person in this community that can believe in us like if you're working, you can find one person that can believe in you. And even if you don't have that person at home, I realized my wife couldn't be everything for me. Like she can't be my cheerleader and my rock and my lover and my best friend and an amazing mom and like I gotta have realistic expectations. So I got to also be willing to be an adult and not complain about everybody in my life, not supporting me, but go and find people who do support me and feed off of their beliefs if I can't, because you know what? Our spouses love us deeply and eventually they'll come around, but I have to be responsible for my own success. And if you're not going to give me the belief in you for or that I need or that I want. I have to be a big boy or big girl and go for those. And that's what I did in the sense like when I started my wife didn't know what the hell I did. We were just recently getting clean. So it wasn't like I had a track record of being some great business person. And she didn't. She knew what she was like, that's great. And I had numismatic coins from that MLM. There was a moment that I couldn't pay my half of the bill. And she said, I don't give a shit ghost, take those numismatic coins to the jewelry store. ” I was like, Oh God, this is something that is my business. Which, you know, she was just in reality. Yeah, you know, a lot of times as entrepreneurs, we get in the cloud. You know, so my, it's about also pointing at expectations in the proper places. And there are people. It was a couple of years, and my wife's always been the foundation and it was probably a couple of years before my wife really got it. It was like this is a career for you. 

Cindy: Keep doing it. 

Dave:  Work in the same room together every day and we're on a different you know, in a different place.

Cindy: But you're a great example for people that I mean I you know, I think a lot of people appreciate that about your story is that you're honest with it, you you don't hide it, you tell people because it is your story and it shows you set your mind to it you get the right education, you open your mind to ideas, and then you do the work. You can look at what you did.

Dave:  Yeah, I think it's and it all happened. Honestly, I didn't plan any of it. I mean, I just really put them the same way that each one of us has success. It's not a secret or anything but it's all we've talked about today and a great example I agree with a lot with you, buddy, I'm sure this guy is a real professor. I mean, I really know how to sit there through an interview. And it's got that media trained,

Cindy: But he's a maniac when he's not when he's not here. He's funny when I tell you. He's like a maniac. He's so good, though. When he feels like you have one. I know you gotta go boardshorts Do you think it's beneficial for his life? He wants to have some buddy buddy stuff like cards with like, I have all these cute pictures of him, some like sort of buddy merch but not tacky like, you know, not not tacky stuff. He wants to have some nice things to like companies like Tito's vodka and they give a portion of their proceeds to a rescue. Do you think that that gives a portion of his earnings to a rescue?

Dave:  I mean, my experience as a thing behind me or as a part of my office is that it didn't move the needle because our people and they're only going to be motivated by something that they want to. Oftentimes they want to put their money towards the charity that they want to make sure that money was to and I think that when you start to do a charity thing, you also open up your business for yourself. 

Cindy: Yes, I never thought about that. Yeah, you're right, it opens up a huge they want to know where you're spending your money. If he wants to donate then he just went donation out of his arm. Okay, see, I'm glad I asked you that.

Dave:  Actually I did marketing for me when I did it selling the product. If it's a charity only event, if it's something like that, that's different auction, but if it's a I'm going to, I felt that some of the companies that have done a charitable thing like toms, they make a pair of shoes and they get us away or there's some companies that make socks for repair, they sell they give one away. I took the growth of those companies if that actually made sense if that's been a long term good strategy, but it never dawned on me to want to buy the shoes. I bought one pair one time in my sweaty feet so that I never bought another pair.

Cindy:That's true. I never thought about that. Does it make me buy the product? The only one that I like is Tito's vodka because they have an actual dog rescue. So that's a different, right, you're right. I never looked like, Oh, I'm gonna buy these cards because they donate money to the kitty rescue or something. You're right. Yeah.

Dave:  And, you know, Rolex is a great example of that like Rolex. A. Hans will offend or like to create a foundation and in less than a business to the foundation. So it's a nonprofit, and Rolex themselves does a lot of environmental work. Cool. It makes you feel good about buying a watch from them. Because there's that element on top of the watch. But yes, you're right. They've, they are the foundation verb. I think there's different psychology as you just pointed out, so let's do a follow up to come back and bring more questions. Anyone who's featured on the show can fire off any questions. And yeah, buddy.

Cindy:He wants to know if you make legendary shirts in his size.

Dave:  Not that I know of. There's a possibility that we could put it on the wish list and could have done the merch.

Cindy: So much. It has been so awesome. Oh, can I make you say analogies by No, no, I picture what I learned were really seen in Wizard of Oz where she black and white. She opens the door and everything is in color. Remember that scene? That's what learning this has been for me. 

Dave:  It’s like a whole new world. So Well, thank you. Great to talk to both of you and keep up there. Legendary. See you, buddy. We'll talk to you later. We'll follow you on social and support you again so follow your journey. Okay.

Cindy: Thank you so much. It's been a pleasure. Thanks.

Dave:  Take care, Cindy. All right. There you have it. Wow. A totally different totally, totally different angle on what we're teaching here and how it can be used. So let that marinate. Second. There were a lot of nuggets that just came up sort of spontaneously as well throughout this episode, so definitely worth a read. Listen. And we'll see you back here for another episode. Tomorrow. If you want to make sure you never miss an episode. Then you can subscribe to our texting list and you can just text the words Wu l uppercase, I don't even think it has to be case sensitive to the number on your screen. We'll shoot a little text message right before we go live. Just click the button and go right over to our live video. So make sure that you do that. We'll never spam or send any crap. I mean, maybe sell something or offer something one day to that list, but we haven't yet in a couple years so it'd be pretty good. Alright my friends. Yeah. Wow, what an episode if you want to be featured. If you have a business that you've launched, it's in a weird niche and you've gone through our training and you think that you could offer some value back and have a cool conversation. Then go and apply and fill out our questionnaire to be featured on the show and again, Cindy, and thanks again to of course her influencer buddy. Alright, see you guys later. Have a great day. Get out of here. Be Legendary.

How To Handle Negativity On Social Media

Below is the transcription for this episode:

Dave:  Hey what's going on my friends happy Monday and welcome to wake up legendary. My name is Dave Sharpe today and I'm going to be very hydrated. This is only one of three drinks that are standing by. And so I hope you have some half man or whatever keeps you going as well. And we'll have a fantastic guest once again. I'm really excited to talk to another one of our fantastic members, legendary marketers. Here's an Army vet and nurse who has built her business and had some results early and 42,000 views on a first reel. Wow. Holy smokes. We're setting the expectations really high. Let's welcome Stephanie to the show. Those are some fantastic results. I'm sure not not an overnight success. Although I'm excited to hear all about your journey, and tell us where you're calling in from.

Stephanie:  I'm calling them from Missouri, southwest Missouri. I have lived here my whole life. Yeah, yeah, I was in Kansas for a little bit but

Dave:  I got you Yeah, me as well. I've been in the same city. Even my children two of my three kids are born in the same hospital that I  was born in.

Stephanie: There you go. That's awesome.

Dave:  I can relate to the hometown thing. So tell us your legendary story. How did you find us and what were you looking for?

Stephanie:  Well, you know, funny thing. I really wasn't even looking for a side hustle or anything. So that's kind of a different, you know, kind of perspective for us, you know, and I was just scrolling along Facebook reels one day and it was different things. I was like, wow, that's really interesting. What in the world is she talking about? So it was kind of a little, you know, kind of trying to figure things out there. So checked up, see what she had to offer. And that's kind of how I ended up here. But I mean, a little more backstory before that. Yeah, that one thing that kept us all in our houses for a long time and just kind of messed with everybody's financial situation a little bit. built up a little bit of hey, you know, let's check this out because I had a certain specialty that I worked in, and then it was kind of low census for just different like facilities they were kind of saving up money for like worst case scenario, things so then they tend to cut positions or not post new jobs. So then I went back and worked as an RN for a little bit because I'm, I'm a nurse practitioner. So I went back and worked on the floor during that time frame. And it was a really good experience though helping other people that were really sick and all and then I have a good stable NP job now, but then just different things that accrue like debt and school loans that are already there that just kind of puts a damper on things also. And it's like, Man, how am I going to manage all that and then my favorite was scrolling through the Facebook girls. I wasn't even on Tik Tok or anything. So I was just like, wow, let's check that out. 

Dave: So you became more open to opportunity because you're in the medical field. And you were there to help there to serve. And it's just not. It's not an abundance and there's not enough stability and there's not enough security for you. You did like any human being would do if you were your prey or even like you said, looking for something but you are entertaining yourself. You are open minded to other possibilities. And so the millimeters that you would be calling or starting an online business.

Stephanie:  I mean, Honestly, that was really interesting to me. It's not to say like, learn all about this, you know, so it's more than just working your nine to five I mean, you can still have your passion like said nursing is my passion. And I love helping people. And also I was a nurse practitioner when I worked as an RN

Dave: Yeah. And don't you find coming from a place of being of service and leadership in your other role? Not so amazing. That is so this, those same just good personal skills and communication skills, just quality leadership skills. People feel competent, making people feel cared for making people feel seen, not being you know, like a lot of times we see people on the internet who are they seem like they're mean or passive aggressive or whatever, but really bringing that good compassion and that good solid quality service based leadership over into now this business don't you see? Also as I see how if you can just focus on really those qualities in those skills in this business, nearly half the battle would you agree with that? 

Stephanie:  Oh, yeah, absolutely. For sure. Yeah. And like we just let you know by the way people show like come on and get all those little golden nuggets of information to apply to everything. And so the 50,000 year old secret here, mainly just communication, just relates with other people.

Dave:  I mean, in you know, nursing, I really have learned a big lesson. In the past, I'd say, you know, since we launched this business, this is sort of like, I learned so much now in the second part of my career. I don't know if it's the second half of this is, you know, when I started I, I had all this impostor syndrome and all of the kind of trying to get comfortable in my own skin and figure out what my message was and really decide do I want to know that much about what am I risking versus what am I getting for doing that and, and but now in this kind of phase in my career after I've settled down a little bit, I really was that, you know, I really start to understand like people like Warren Buffett, who says the number one secret is to delight the customer. That is such a simple thing, but there's so much to it because my ego gets in my way. If my ego gets in my way, and I can do what they say, cut off your nose to spite your face. It's kind of like where I'm the one I'm my own worst enemy. So like, like for example, if I'm creating content, a good practical example would be if I'm creating content, somebody leaves a negative message and then I get nasty in the comments back to that person, or get passive aggressive or feel that I need to go in and make that person look dumb by leaving a more meaningful way in it's like that just that's not delighting the customer that's letting my ego kind of get in the way and it's taken a long time for me to run that. How are you with your background in the medical field as well as the mayor? How are you navigating? You know, kind of bringing a message out to potable water. You're not really in the safety of a medical office, where everything's confidential, you're kind of being yourself out there. There's other people putting themselves out there. How is this different and how are you dealing with it?

Stephanie:  Well, like you said, you know, there are the people with their negative comments and things so that is, that is a little challenging. I think I find the best thing to do with some of those with the negativity just kind of, you know, try to answer it the best you can or something nice to say just kind of you know, let it die. Just kind of, but yeah, just trying to reach out the best I can but some people just want to be negative. Unfortunately, you find that anywhere. When taking care of people in the medical field. Sometimes they just but then just like listening, listening is a real key that I find well, just try and get to the root of the problem and just, you know, explore different avenues might be upsetting them or this and that. And I've done that with my DMs I guess to just try to see where they're coming from and like, you know, what, what are you worried about? or worried about the legitimacy of stuff and I'm like, hey, check me out. I've got a Facebook group. I've got this and that, you know, don't be afraid, you know, I will answer whatever questions I'm being transparent about. Whatever, whatever you want to know.

Dave:  Yeah. And in what I hear you saying and kind of what I sense from your energy, is that it you know, you've from your experience in the military and in the medical field. What I would assume has been really valuable is learning how to temper your emotions, and stay present and not take things personal. You know, a patient for example, I can only imagine some of the things that you've experienced with patience. And so you've got a skill that you've developed to deal with people on many different emotional levels and what I'm hearing you describe is how you're now applying that here and when somebody lashes out maybe with anger, which is probably just fear, you're kind of coming back not throwing something mean back at them or whatever, but saying, Hey, what's going on? I'm sorry, you feel that way? Or kind of trying to soften the situation a little bit. Is that what I'm hearing?

Stephanie:  Right, exactly. And mean? Yeah, that's really the main thing. It's not like a problem with you. It's like maybe a problem with like, past maybe for example, gurus of like people trying to say that they're trying to teach people different affiliate marketing things and they have 1000s of problems with that or you know, and then they're kind of a little jaded from that. So yeah, that's one thing that I get down to the bottom of and that's where that's coming from. 

Dave:  Well, I always say that we can use our experience from past jobs being parents to do all this stuff. In this business, because of the business of people in sort of building relationships, and just providing value, which is something that a lot of us are not used to because we're mechanical or we kind of look at jobs as like, I'm here to do the thing but not interact. With the people. And the challenge is, is that commerce business is all and I know we're all afraid that one day games or robots are going to take over all of our jobs, but it's just not possible. Because critical thinking we have brains that can't be replaced. Compassion can't be replaced, those things can't be replaced. And so you know, I just it's, it's, it's very, it's very interesting to me, because what I found is all of my past skills that I've developed in other areas or use, everything overlaps is the point that I'm trying to make and that's why I'm so big on resource development, no matter what it looks like for you, because it will spill over good half, spill over good quality, spill over the things that you love. That is your employer's job right now. They're useful. Don't you know, sometimes we get this like, I hate the job. I want to fight the boss and it's like, but how you do one thing is how you do everything. So in order to make a dignified transition into entrepreneurship, you have to make a deal and feel good about yourself. You have to make a dignified exit from your job. And I know we all love to fantasize about going into our boss and saying you're fired. And that's fine. You can do that. I just always say make sure you can live with it. You know what I mean? Anyways, I digress just a bit. So tell us what happened with your journey kind of going through some of the started

Stephanie:  Well, you know, just really the main thing is like eating, eating our own cooking, you know, whatever we teach we do. So I think that's, you know, a very important part of affiliate marketing itself. Just being able to stand behind your products and things and decade into day that was just amazing. It was just so much information. So it's just got to write it all down. You know, it gets me all excited. There's all sorts of stuff and like all possibilities, I'm like, Oh my gosh, like I can read a nursing book. I can take a nursing course too now, but it's so I can focus on the affiliate marketing part and promoting whatever, somebody else's product and get that down. Get all the relationships down, being able to apply what you've already done to this new skill set. And yeah, so that was really the big thing there. Learn how to get leads. Traffic first. 

Dave:  Great example of how a woman used an ad about nursing in the Facebook section of the affiliate marketing business blueprint. So make sure that you check that out, if you haven't already, because, you know, a lot of times we can speak if we're if I'm a construction worker, I can write an ad or I can speak to other construction workers and in really, really dial in you know, when in be very, very relatable when I talk to them. But what the interesting thing is, is that other people who hear it they say Well Would it apply me as an architect would it apply to me I'm a lawyer for people get great people in the in the Facebook funnel section of the affiliate marketing business blueprint, where a girl used an ad and she said attention nurses and she and she was talking specifically to nerve and shoot, she's standing in her scrubs. And she dropped a comment below and an ad. She ran it as an ad and instead of just trying to get the click, she was going for the engagement. And she said drop a comment below if you want me to send you information. And since we're full of a doctor, would this apply to me? I'm a plumber. Would this apply? Right? Oh, because it was just targeted and in a long time. feel excluded. They want to be included. You know what I mean? So it's a unique angle. I just want to mention that to make sure that you check it out because well, let me ask you, are you speaking at all to people in the medical field in your marketing or are you being general and not speaking specifically to people in the medical field? Do you talk at all about your experience or how do you relate that into this business? Or Or do you compartmentalize?

Stephanie:  I do a little bit of explanation like in my story. But kind of mainly kind of more broad like people that have been to college that have student debt. I find that to be a big pain point. I've heard a lot of people say things about you know, hey, I've got all these loans. And what do I do? I manage that. Yeah, but then those payments are pretty hefty sometimes. 

Dave:  yeah. Okay, so that's a huge thing that you see that you can make a connection with as you can. A lot of people can relate to that specific pain point is big time student debt. What about credit card debt do you talk about? Because I think that it's much again, it goes back to marketing being more effective when you talk to people's pains rather than when you try to talk about things and have because again, remember, you can have you know, I mean, I can have six packs or six pack. I can have a six pack, you know, whatever I can have, you know, all these other things. That's fine. I'm gonna sit right here. Cool. I'm gonna talk about that. But let me tell you if I get a toothache, My ass is in that dentist's chair. Right. So it's kind of like when we sell pleasure. It's not as powerful as if we sell reading of the pain. And you know, one of the things that I think legendary marketers talk about the resection of the business brands, and I go through sort of the history in that first section some of those legendary marketers, what they know is that sometimes people don't know how to also have to agitate them and get their face and if you can do it in a way that's not as like, Hey, here's your pain to make them feel shame. If you can kind of tell stories. You weave it in and right it's it's a it's a it's a magical formula that gets people to I think, I think the big thing that makes it all work is if you wrap the pain in your own story so they can identify with it, rather than trying to say you're wrong or you're bad, and here's why. I can fix you. Do you agree with that? It's really powerful when you make things inclusive, you know, and even if you look at all of the offers on the internet, they make it seem like you can join an exclusive secret society of gurus and it's like, the truth is people don't really want that. They want to look at America, like it is the birthplace of lots of different cultures and races. And religions. And guess what? It's the crown jewel of the planet because of that, and people want that inclusive feeling that everybody's not at a certain level and they're gonna walk in and be like this. You know, loser. How do you make people feel comfortable? How do you create a welcoming space in your community? Stephanie:anie and you mentioned a Facebook group. And so how do you work? How you make people feel welcome and a part of and comfortable to reach out or to join your Facebook group. And to take the next step?

Stephanie:  Yeah, well, I would say, you know, first off laying things

Dave:  That's going to be a safety thing.

Stephanie:  You know, no, hate speech, that kind of thing. And then great other roles before they go into the Facebook group. And, you know, like any of that, even this group, I think that just creates an aura of security with that. And then just being welcoming when people join, just kind of making it a post and welcoming them there. And, yeah, I'm just trying to still kind of get the hang of things and bounce in that with everything else. But yeah, just kind of being upfront. Yeah, saying it's gonna be a safe place and facilitating conversation that way. Yeah.

Dave:  What's your main things that you focus on in your in your, in your marketing in your content creation in terms of E? How are you coming up with ideas? How are you and what did the first few videos feel like or how are they different from the ones that you're doing now?

Stephanie:  Well, the first few were kind of uncomfortable. You know, they were like it's you're not really used to seeing yourself initially honestly, because like, oh, that's what I look like and that's kind of a little scary. Our own worst critic Chanel, so he just kind of

Dave:  Really are. Just when we're on video, you know, like an audience like an interview or a zoom or whatever. We're just looking at ourselves the whole time. We're not even looking at the other people. Let's just hope we're all and I was trying to explain that to my daughter yesterday. We were walking up to a little birthday party and she was like, you were a little late and she was like, I feel embarrassed. I was like, I know. I felt a lot embarrassed and it's weird because as an adult, I don't feel like that anymore. What I kind of realized was everybody else was, you know, feeling embarrassed or worried about themselves as well. You know, I realized everybody wasn't looking at me. So she was like, I think, you know, you try to talk and explain things like that to a six year old and at the end, she's kind of like, I still feel embarrassed. But I'm sorry. So you're not sure if they are uncomfortable. And how are those different from what's coming out of you now and onto the internet?

Stephanie:  Yeah, I think just I mean, repetition is key and consistency. is key. Just kind of any new skill you learn in life is just you kind of gotta keep doing it. Keep doing it to get more comfortable with it. Just like any new nursing skills, you know, you got to practice your IVs until you get on we got to practice all your spec in your bags and all communication you got to practice that. So just as I keep going along, it's easier and easier. You just gotta think everything is content, you know, like, hey, you know, at a theme park, let's do like the horizon of the rights, that's content or put some words on that or, you know, you're just walking along on your walk walking your dog. I've done that. That's content to throw some words on that and then the actual words I've. I've really learned that from all the education that I've gotten from, from the blueprints and everything because that's where that comes from, honestly. And then reaching out with your mentors and other people that you meet along the way in this amazing community. You know, that we bounce ideas off each other and figure out stuff that way. It's like hey, this really worked for me you want to do that? And yeah, repurposing the content being omnipresent on all the platforms and

Dave:  Speaking, you know, we titled this live show the real that got 42,000 views, as always supposed to happen, always gonna happen. It's not meat. This is just the big disclaimer, the Big Dave Sharpe disclaimer as you know. I actually hate massive results like on the first day or first try or whatever, because then you know, people's mind gets. It's like, it's like the expectation is set high. And then I think they're a failure like when it doesn't, you know, so, that's the disclaimer. Anyways, I still want to celebrate your success because you've taken all of the steps and done all of the work. And I would assume that the Facebook world 42,000 On the first one was after you had already been creating content on tick tock, but tell us what happened. That's right. Yeah. My guess is that what happened? Tell us how the 42,000 views on the first Facebook really came about?

Stephanie:  Yeah, for sure. Yeah. So I was, you know, concentrating on that solely. I even have a couple other tiktoks accounts. They weren't really taking as much in the first one I'm like, okay, so then I saw that we were having the Facebook real challenge in our Facebook group with Josh. So then I was just like, let's give that a try. Because I didn't. Yeah, I was just like, well, let's just make a whole new account because I mean, I've just had so many I don't know. I mean, I know sometimes people use their original one but just like with all notifications being much personal and business.

Dave:  Well, you probably have nursing friends and all that over there. Right. So it totally makes sense. So you bring in a new account.

Stephanie:  Yeah, and just made it a personal one. And then I'm like, Oh, let's see how many views I give this one. You know, it's kind of getting a little exciting. So then I was just like, repurposing my content from the other ones. like, Ooh, hey, look at that one. And Facebook kind of throws you a little bit like, oh my gosh, I've only got like 100 views and you look on the next day, it's got like, 600 and then it's got oh my gosh, we've got all these comments on the spirit. First one, wow. What is going on here? It's just kind of like a whole new wild adventure and it's and it just kept going. Yeah, yeah. Yeah, it still kind of comes on now. Now, it's like a few months ago. So

Dave:  You never know. Never know. You could get such excitement from a business. Right? It's like, you know, I don't know how often you said that in your nursing career. I thought I would assume there were more noises like, oh, but you have more stories from there than I do. Well, we won't ask you about them because of confidentiality.

Stephanie:  Want to read the book? Yeah, there you go.

Dave:  And of course, just us, you know, what are they like? Just make names for everybody, you know, and so you can tell the stories.

Stephanie:  There you go. Well, I

Dave:  think that your internet marketing career is probably going to be just or more interesting as you're, of course, I haven't heard much about your your military time but I think that the internet marketing, lifestyle gives you an opportunity to not just have experiences in work, which are fun and which are cool, but also the freedom to go and have experiences elsewhere. You know, so what are some of the things that you want to do where you now see yourself doing here, either now or in the near future that you would not have been able to do? Had you started to create another source of income that was entrepreneurial meaning it was unlimited, you really have no, there's no cap? There's no ceiling, you don't have to ask for a raise. You just can take one whenever you want one or whenever you're willing to give yourself one. So what are some of the things that you have planned you're excited about you're planning now that would not have been possible before?

Stephanie:  Um, like I was saying It's learning about the core four with, you know, doing your own courses, your own whatever, writing a book, those kinds of things that were inspired by this course. Because that brought that up Yeah, but and just maintaining consistency because I mean, you just that that really is the magic thing is just post and it's not going to keep getting your your videos out and then nobody's gonna say get new followers or engagement and just really two to three a day for whatever platform and repurposing and even reposting I've reposted because I've learned that from different Joe's in the past that you get success from reposting and reposting your popular ones that was a popular one that I reposted from our first one for Facebook reels. And that's how we have some more successful

Dave:  We have a question . It is a good question. Did you create the Facebook reel on Facebook or was it a repurpose video from Tik Tok? So this one when you know viral initially was just a simple repurpose of a tic toc video? Yeah, that's all it was.

Stephanie:  That's how I made it made it more exciting to him like wow, I didn't even know that when new.

Dave:  Well, it's amazing. I've I've This is one of the concepts that I have you to to let's continue to be true. And that is that really these days your your your your if you're a business and you have an online presence in a way you have to look at yourself like a media company. Because so much of our business is just simply very based on creating content. It's like the whole world is in the content business now. And you know, there's a lot of experts and professionals and people who are resistant to that, and that's fine. I mean, it's kind of like how Warren Buffett often says I want to figure out which way the tide is going and swim with it. Then trying to swim against it. So somebody who comes from your world, which is mainly medical, but also is military. What is it like for you now to be in a digital way at Digital? You're a digital content creator, how is that for you and how are you okay with that or is that exciting? To you? Did you ever see that coming?

Stephanie:  I don't think I saw that coming honestly. Yeah, for sure. I mean, I have my other favorite influencers that I would watch. I mean, they're not and they're actually affiliate marketers in a way you know that there's sneaky little offers hidden in there. Like I didn't even see that before. You right?

Dave:  Yeah, where's the disclosure here?

Stephanie:  Had to hide somewhere but I didn't read it because that's what we do. But it's there. So I'm like, Wow, my eyes are just open to just what is going on here. That is so cool. Yes, the possibilities are endless. I mean, one of my favorite influencers has soaps that she likes you know, but I know I know. So are lotions potions and powders and those aren't always as big but she's like a big influencer so for her you know it could she could get a whole bunch in like one video so for without

Dave:  a doubt and yeah mainly i The lotions, potions and pills, things are mainly for you know, MLMs you know, which can be which can be which are a whole nother conversation honestly. Yeah, I have absolutely zero issue with being an affiliate for a physical product. It's the manufacturing and the creating and the shipping if you own the product, or an affiliate in somebody else is, if you're just sending traffic and they're doing all the making of the product, the shipping. Look, I'm just trying to make it easy for everybody. You know, that's all this is about. It's about ease of getting into the business and ease of operating the business in actually higher profit margins. I feel like the core four is like the Wall Street of our economy. Because the Wall Street is a play Wall Street is a place where you can sort of bend reality and make profits that don't make sense. You know what I mean? Like it's just how are these people making all this money? It's because it's because they literally bend reality on Wall Street. I mean money and compound interest in managing people's money. When you tell you no and then you get too big that you can't fail. So the government comes in and bails you out. It's crazy. The core four is kind of like bending reality. It's like the business model. That's always been reality. For the average person. There is no other business model that you can get into. And you can make unlimited upside. When, with the low headaches that you have. With everything being digital and handling, manufacturing and shipping zero supply chain check channel and you don't have to have a rah rah supporting team I mean m&m challenge, you don't have to. You don't have to go to rah rah events. You don't have to take three way calls. You don't have to do home and hotel meetings. There's none of that stuff. You can just be in your underwear the entire time. Put on a shirt. But if you wanted to just not actually get dressed, you could operate this business that way. Can be a double edged sword too. Because you could go for days without a showe What else can we learn from your journey? That would be valuable. What else would you like to say to folks before we let you get back to your busy life? Your life is busier than my life. I want to make sure that I honor your time. So what else could we learn from what else do you want to share with us Stephanie:anie?

Stephanie:  Another thing that kind of opened my eyes to is that you know, some people are like, oh, you know, it's just saturated. You know, all of the body's promote this. Everybody's promoting that but it's just ticked off alone. There's a billion people there. There's a huge audience and I've also used that as a talking point with people in my messages as well. They're like, Oh, my gosh, you know, there's so many, many it's like, but it's like the grains of sand tour. There's just so much opportunity. They're such a big audience and yeah, and then and that's also another thing that really surprised me and my marketing is like, some of my success has come from like email for like, wow, where'd that come from? It's just so interesting. Just like the news. Just like a new science. You know, I'm used to all the nursing science and all physiology and things like that. But then the science of technology and affiliate marketing, it's like, wow, that's really interesting. Because yeah, a lot of times people don't buy up friends just you know, later on is when they kind of make a decision. That's how I was, I was just like, I wasn't looking for this. I'm just a little bit. I gotta figure this out more because I have to use my critical thinking. I had to lay everything out. I have to oversell them. Yeah, I'm gonna have

Dave:  I haven't joked with my wife because she's an analyzer. And there were some funny cartoons that were on some time when our six year old was like two, and it was like this little robot that was like, start analyzing and it's still a joke. I literally just sent it to her the other night, started analyzing because she's an analyzer, I got it and analyzed ourselves. Analyze into paralysis.

Stephanie:  Yeah, and that's one thing you don't want to do with your NCLEX nursing tests, because it's just like some people. That's a big thing I went over with some students. Don't read too much into the question about the information that is there. Go with that, you know, you can't be like, Oh, but what about you know, what if they have Sally that this and that no, we don't care about Sally. She's not in the question. You know, whatever the nursing question is, that is what you need to focus on.

Dave:  And that's, that's the big secret about this business. The big secret about investing is that it's simple. And the rest of the world has to overcomplicate it, so they can have a purpose so they can have a reason to charge you money. And that's what I learned. About, you know, Wall Street. The reason why they make money, I want you to understand this and anybody who wrote this is going to be a gift. If I would have gotten this early. I'd have even more money than I have now, early in my career, meaning if y'all understand this, now, you can start saving smart and investing intelligently, but I didn't really understand how to invest money, you know, because the, the the, you know, the the Marketplace makes it complicated. They they make it they make you think that you're too dumb. You know what I mean? Like you'll screw it up if you do it by yourself and you need some guy who's going to do it with you or for you they want they want you to be dumb, they, they want you to think you're dumb. So they can say give me your money and I'll charge you a percent of your 2% of your whole portfolio to manage to pick stocks. And the truth of the matter is you don't need them. To do that. You could just invest in index funds. Index Fund at Vanguard is a simple thing that when you buy it, it just invests evenly inside of the whole say s&p stock market or the entire American stock market. And it's the average you know, money managers cannot beat that. He can't beat it. It can't get you better returns in that simple it tracks the s&p 500 it just invests the money evenly across all the companies. well diversified. The Company Vanguard created it in the 70s and it was just you know, the bottom line is that Wall Street makes the money that they do managing people's money because people are not they don't just go do the reading themselves to learn about the simple little financial tools that are available to all of us. Any one of us can invest in an index fund. I'm sure this is not financial advice. I'm just giving you an example based on my personal experience, but any one of us has access to those financial tools. index funds over at Vanguard every single one of us, even though it's basically the same thing. Any one of us has access to any one of those financial tools but the money managers don't want us to know that we couldn't make money same thing in all of life. There's always somebody who's going to try to make it more complex than it needs to be. That's how they somehow pay for themselves. When the truth is, is that it's simple. There, there really is no secrets. There's basic mechanics to tell like when you are doing construction work, you need to understand how to operate a hammer, a drill a circular saw in a saws so you don't kill yourself. And you need to understand how to read blueprints, but the rest is working with people in basic emotional intelligence and common sense and critical thinking skills. Absolutely. And in any time that we get sucked into somebody who tries to overcomplicate it or tell us that there's something wrong with us and we the meme or whatever. That's why I'm so against people who abuse power and so against people who try to create dependent entrepreneurs, legendary is pinboard. Legendary is not just we have entrepreneurs who start here and they spring out into the marketplace. And they go do all kinds of amazing things. Right? But that's because that's what's possible. what's possible when we keep it simple, and we just execute the same way that investing is simple to what you know, people get into, you know, one of the big side hustles over the last couple of years has been day trading, you know, coming day trade cutting trade crypto, and it's like people think that that's all making money has to be that complicated. All these other things out here are not good enough. So I need to go day trade. And that's the stupidest. That's the stupidest thing you could do. Because the chances of you making money as a day trader are as good as the chances of you making money to add a slot machine in Las Vegas. Long term might make a buck here and a buck there. But let's be honest, not a single billionaire made money because he sat there and traded back and forth. It's not about timing the market folks. It's about time in the market. This business is the same way. It's about consistency and playing the long game and doing what you're doing. Stephanie so I commend you and I think it's a wonderful example. Of not only these transferable skills that you can transfer to existing careers into this. But then of course, you can transfer these skills into other places as well, specifically from affiliate marketing to sounds like you want to potentially create some courses coaching or events for other nurses. Is that what I was hearing earlier in the conversation? Well, listen, I know you've got to be alive on a busy day. And so thank you for your time and please come back and do it again. If you feel compelled to when we reach out and probably will ask you to do a follow up update with you.

Stephanie:  Sounds great. Want to thank you so much. This has been great and thank you for having me. Big fan of the community and it's just so supportive and yeah, sorts of good information. You don't find that to where, you know, you buy education and then you kind of on your own, honestly.

Dave:  Yeah. Yeah, it's, it's difficult. Even sometimes I've heard those stories of people feeling like that in a traditional university. I think that's changing, but it is certainly nice when we can find somewhere that is more inclusive than a lot of universities which are exclusive. Right. Right. And we can, you know, become a part of and learn some credible skills. So thanks for pointing that out. And yeah, we'll talk to you really soon.

Stephanie:  Thank you, Dave. It's been an honor. I appreciate it. Have a great day.

Dave:  All right, my friends. You can find her. We've got her handle there down at the bottom of your screen @affiliatenursemom, Nurse mom took me a minute to read to get my eyesight straight. Wow, here we go. Again, another week, folks. It's a beautiful thing. And there's going to be lots of great guests this week. And thank you again Stephanie for an incredible episode, and sharing your story. And then of course, your service, and probably even your service in the medical field. It's so essential. So essential. So thank you. All right, my friends. Take care. Have a great Monday. Get out of here. Be Legendary. Peace.

How To Handle Negativity Online

Below is the transcription for this episode:

Dave:  What's going on my friends? It’s Dave Sharpe Welcome to Wake Up Legendary hope you got your coffee I'm waking up legendary right along with you and this morning. I'm really excited about this guest and the reason why is because well, she's got a very special story. I was able to meet her in person and she's come a long way. Please help me welcome Paulette to the show. Paula, how are you?

Paulette:Good morning. How are you? How is everybody?

Dave:  Good. To see you again. Great to see you again. Line attendee and and now this is I think the second time you've been on the show, is that right?

Paulette:Yeah, this is my second time.

Dave:  So tell us for those who've never heard your story. The cool thing about the show is people can go back and we don't take episodes down. We don't hide anything we suit. I mean, if somebody turns back in that previous episode and kind of, you know, track somebody's story, but give us the nutshell version of your legendary story, if you will, how you found us for people who don't know you, 

Paulette: how I ended up here is I was trying to become a nurse for I don't know, like, five, six years and you get to the point where you apply to nursing school is applying getting denied blanket and I'm like, Okay, I have to figure out something else because I was working so much within like 16 hour days working two to three jobs and I'm like, Okay, I have money but I don't have time. So i stumbled on TikTok, you know, like everybody else. And I found a video from Andre. I'm watching this, but I saw his tiktok. So I watched that video. I watched, you know, went through his tic stock profile and I decided to start the challenge. And you know, it was scary and I was super nervous. And then from there I decided to invest in myself. I've never imagined a horse was actually the very last bit ever. And it was an amazing experience and I loved it. I actually got to meet Andre because I think he was speaking so I thought it was very cool. Obviously I got to meet you and I learned a lot from there and I got accepted into nursing school like literally a month after I decided to do affiliate marketing and go all in on myself. So I was like, Oh, shoot. So now I do both because I feel like you need to finish everything you start and I started this when I started nursing. So kind of my journey and how I ended up here.

Dave:  Wow, isn't that something that when you started this like that other opportunity popped up to and it was kind of like Wow, all goods coming at you at once?

Paulette:Yeah, it's pretty scary. Not gonna lie, but here I am doing it. So it works out.

Dave:  Where do you think your life would be if you hadn't done both of these things? I mean, you applied to nursing school, but then you started an online business. Where do you think your life would be if you hadn't started this business?

Paulette:Probably working more and in nursing school. Because I work less as a bartender, I'm a bartender but I only bartend two days out of the week. So it gives me flexibility to go to school and still have money to pay my bills and then they were doing my side hustle, which is affiliate marketing on the side to pay for my wedding. I'm actually getting married and pay for my like that so

Dave:  Like my savings. Your fiance, the gentleman that I met. Yes. Okay, that was a roll of the dice there. But great. That's fantastic. I'm glad to know you both. You know, I remember him very clearly as a big guy. Yes. Tall. I was looking. I'm tall. I felt like I was looking at him.

Paulette:Okay, yeah, everybody's always scared of him and I'm like he's really nice. He just

Dave:  big beard very and I'm like he was sitting right in the front row trying right they're sitting Yeah, he's sitting right in the front row at the mastermind kind of staring at me and I'm kind of like, is this guy going to kill me or is he here too? We'll find out.

Paulette:He's actually a teddy bear. 

Dave:  He was fantastic. So what happened and once you did, what sort of initial feelings thoughts? Do you remember going through your head that maybe that was something that was new to you that you were unfamiliar with? But What lesson did you learn from that first journey? Or that first kind of chapter of your online journey? And what could you share with our audience about what they might go through in those first early months or two?

Paulette:So my actual first journey, I had purchased the course to try to become a self published author. And that didn't work out because it can pick a niche. And I was like, everything's integrated into doing that. And then I saw that's when I found around like a month later I found you know, TikTok and affiliate marketing. And I was talking to the advisor, which I think is the community that you have a legendary is I feel like very strong if you go out and you seek for help because a lot of people would I would notice a difference is with legendary I was able to communicate and you know, talk to that plan advisor which you don't really have in a lot of other courses. So I think this is like a big value that you get, and just going out and seeing if you need it, you know, there's people there to help you and I felt scared, you know, just getting started. I didn't know what to do. So I would just come on, you know, come on Facebook and watch the wakeup legendaries. I would do that every single morning I think. I don't know if you remember. I think Tyler actually told you that I would always watch that he would be annoyed to secure your voice like while he was sleeping. But I just you know, that's something that really kept me motivated. So I just think that's something you know, if you're new to getting started, just stay motivated and just kind of close yourself off from people that you know are not going to give you the feedback that you want. You know like if you have family that are against it or friends that are against it are just people that you know, are always reacting and being negative to what you're doing and you know, they're gonna stay focused on what you're doing and just, you know, stay with your community that is going to support you with that. That's something that was really valuable for me.

Dave:  Do you have people in your life who you know, if you brought it to them, they would have given you either a critical or a just in some way and unsupportive. So what you're saying is you've now learned how to be more selective with what you share with certain people in your life. Is that what you're alluding to?

Paulette:No, not yes, I'm saying when you're starting off, yes, right now I don't care and everybody knows how to do affiliate marketing. I put it on my Facebook reel. So I just had to step like it was okay. But at the beginning if you're just getting started and you know, it's completely new for you, you don't know it's probably the first online business you've ever owned. You're going to be sensitive to that kind of stuff. So you should just not put yourself out there and then you know, as you grow and you learn and get better, then you'd be like, okay, you know what, I really don't care what people think of me and I'm just going to be me

Dave:  Very clear about that. Thank you and I totally agree because you know, it really in the beginning it's you're right we are extra sensitive. And that's exactly what it is. We're extra sensitive because we're doing something new. And the truth is, we don't know if it's gonna work out. We don't know anything about the unknown. We just don't know about it. We don't know if we're gonna walk out. That's life. And so what I hear you saying is, in that beginning, early journey, when you're extra sensitive in your business is extra fragile, and it is like a baby, right? It really is more fragile with our business and with ourselves. In that early stage before we feel like we're a little bit more sturdy on our legs. And a little bit more that I think the thing for me is that like you be I've I've grown into a point to where I don't really care what people think. But nor am I looking for their approval.

Paulette:Yeah. And that's something you have to work on, I think especially if you're not used to that. And it goes back to liking your mindset and personal growth, which you have to build on because you know, like you don't know what you don't know. So you just don't know. And where are you going to put yourself in a situation that you know might make you feel worse and might harm you or me altogether you're just gonna get upset because you know, like somebody said something and you're just gonna quit altogether. You never know what

Dave:  What would have happened in our family must be the most triggering for me. They know how to push our buttons. So most of us want their approval. It's built into our nature to go to them and say, hey, you know, mom, dad, family member, whatever, Uncle cousin, hey, look at what I'm doing. And the challenge is that they all have their own limiting beliefs.

Paulette:So they take it out on us, but kinda like that my parents are very supportive. Like everybody in my email like, Yeah, but you never know. Like whenever people are mean or rude to me, you know, like at the bar, I'm just like, You know what, they're just taking it out on me like I didn't do anything to them. And it's okay, just walk away. Yeah.

Dave:  That really takes a lot of good experience or something because I know a lot of people who are a lot older than you who don't know that who are unaware of that. Every single time somebody throws out a little bit of bait and let's talk, let's apply this to the business. It's like, every time somebody throws out a comment, that's an egg, you know, seven and take that comment and really take it on you know, what, how did you deal with some of that, and it can be nasty on the internet in the world. How did you deal with some of that out there from strangers on the internet?

Paulette: I just don't respond. You know, it's like, what am I going to give you my energy or I'll respond one time and then that's it. Because if you keep it going on, they're like, Oh, she responded, and then you go back and forth, back and forth. So you're feeding into it. I mean, you're feeding the algorithm, but you also might be hurting yourself. You have to have tough skin and if you know you don't have tough skin, then just, you know, let it go or you can delete it. I mean, I don't delete it. I just let it be. I think one of my videos on Instagram went viral and I was looking, and it had five comments and all of those comments were hate comments, and I was like, wow, that's cool. And I just got out of that. I admire it.

Dave:  It's just like, that was so funny what you just said. It's just like it's shocking. Just like you know, you're a good person, you know your tribe about stuff. And people can be mean and nasty. And you just sit there looking at that kind of like, like it's almost like looking at an ice cream cone that just melted it just kind of looking at it like now that was good and at one time. The sun just made this peer shit. And like you I know that feeling you put out a video, you try hard and somebody just takes a shit on it out on the internet. That is that it can be a hard blow. And it's not as easy as you just made it sound. However, I believe that that's how you are because of what you're describing, you've seen it and felt it and dealt with it in the hospitality industry. I'm sure you just described a situation. Who knows did you have anything that's happened in your childhood that's helped you and prepared you in your life for entrepreneurship. 

Paulette: so I came from Ecuador when I was seven here, and I was speaking Ecuadorian Spanish and in California or Los Angeles everyone speaks, you know, mostly Mexican Spanish, so we get bullied a lot because my Spanish was different you know, like the menial stuff like that. So I went through a lot of depression at like nine years old. I didn't know what depression was back then. I would lock myself in the bathroom and wouldn't open the door. I would say I hate living here. And so I had to work through the bullying when I was I'm gonna say from like, third grade to fifth fifth grade. And we moved cities because it was bad. My mom's like, No, we can't keep staying here because they're also gonna end up pregnant or something. I was like, okay, whatever. So we moved. And I feel like that fresh start for me really is what made me stronger. Because obviously like I would talk to my mom, I you know, we didn't have a lot of income. So everything we did was like us living in the library, because that's just what we would do as a form of like, childcare, I guess or like, you know, so I would just, you know, I learned through that just talking to my mom and she's like you know, what, people are gonna say things about you and that's okay. And you just let it be. And whatever they say like know in your heart that that's not what you believe, but just don't feed back into it. And that kind of just stuck with me and every time people you know say things to me, especially if you like I kind of grew that over the years like you said, in the hospitality industry. I learned to just not take things personally and just let them be you know, people are angry, let them be angry and you just mind your own business because, I mean, at the end, they're still going to be angry,

Dave:  You know? Yeah, you're right. You're not. You're gonna get angry. I'm going to come along and somehow save this person from being angry from a, maybe a life's worth of anger or life's worth of trauma, or who knows what somebody went through. But wow, I'm so fascinated in immigrant stories because they are like, they're what you let you go through. I have a barber who emigrated and is now just got citizenship from Cuba. The stories are unbelievable. I mean, the stories of somebody like yourself coming from a different country, learning a new language, we've got Camila from brazil, people from all over the world. Some of us have come to America. There's been people who have emigrated like yourself to America, and that's part of your amazing story and part of who you are and inspiring and there's a lot that those of us who aren't immigrants, or at least not in our lifetime, you know, we were, we could learn we could learn from that. I mean, there's just so much because you not only did you have to learn new language sounds like you did learn new language there's so many lessons and how much you correct some of your skills, some of your ability to do this, your ability to persevere, your ability to overcome challenges connected to what you learned early in life and some of the struggles that you went through.

Paulette:Honestly, I would say struggling because I would struggle like learning English. I would struggle with math. I would go get tutoring when I was going to community college. Do my five prerequisite years that I mentioned prior? I would just learn how to use the library as a preschool essentially, I learned to use my resources to get help. When I couldn't get things done. So that came from childhood all the way until even now, you know, like seeking for help. And that's just kind of what's kept me like ready but just, I guess maybe gritty like kept me motivated and kept me going to work through my struggles. And I went through a phase where I just didn't care. I was like, I'm not gonna go to college. I'm not gonna do anything. I'm just gonna be me. And I was just, you know, partying, drinking, doing the whole, you know, I don't care about life. And I think after that I decided, you know, like, I saw all my friends graduate and everybody doing stuff and I'm like, What am I doing with my life? Like I'm doing nothing with my life and I decided to work out and I feel like working out, plus my previous experiences and struggles are what led me to grow my mindset, which kind of leads me to where I'm at now. Because you struggle working out too. You know, you can do this rep and you're like, Oh, well just do it. And then you do it and you get better and better and better. And as you go, you know, you progress videos, and I'm like, wow, I was wobbly there. And now I can do like, you know, lift and not be wobbly. Same way, but it's better and it's just kind of what you do with anything in life. So

Dave:  You know why I love these episodes. This is because we get to hear somebody's story who is a real hero, a real inspiration but walks around like a normal person. And most likely a lot of us just underestimate our own power and our own value. And when I when I you know I'm I'm sitting here asking Paulette about how the experiences in her life have helped her business and we've got some clear examples. But now I want to ask him, you know, how have your experiences prepared you for this moment? Because if you think back to your life, there's a lot of things that you've struggled through. You got through them. Tough, crazy stuff. And if you think about how those situations gave you skills you just mentioned what it was beautifully said: resourcefulness. You learned how to be resourceful because you had limited resources. Or you're studying at the library or wherever. And I wonder what we could all borrow from that story this morning. The power of these conversations in these episodes is that most likely each one of you has your own resourcefulness to and also have a lot of unique qualities that you have because you struggle Bertram Tough shit. Period. And this is just another struggle in your life. This is just another struggle. And here's another thing that I borrowed from Jay Leno and it's not that you have to particularly believe in yourself. You have to get others to believe in you. That's really what this business is about. Because it once because a lot of times when you do something in life and I really think this is what life is about. When you do something like this beyond what you think you can do most of the time. And it turns out good. Like say for example, we make a sale like I've heard of, you know, making a sale on the phone and somebody said yes, and they're like I can't believe they said right. And but enough of these it's really about getting other people to believe in us and because if you spend all this time trying to get yourself getting ready to believe in yourself, you may never do it. You're never gonna feel ready. You're just not but it's like, Am I willing to start? Okay, that's all I need. Because if I start there's gonna be other people because we live in a society. I surround myself and I put forth the effort. They're going to start believing it; they just are people who like to see people trying, people who like to see people giving value. Just like when you went to the gym or started working out, people

Paulette: make it I say that to everybody everywhere and they're like why? And I'm like, I'm not saying to fake it, but just pretend to give yourself the power to have the confidence even if you don't have a huge brain that you do have and then you do have it. Yeah, you know,

Dave:  I'm telling you this quote from Jay Leno made so much sense because he's like, you know, in business and in sales. I've always been the number one piece of advice that I've given people is to create a product and create a business that other people can believe in. Do you believe it? You can't just be the only one who believes in yourself and you believe in what you're doing. Your ultimate job should be to get other people to believe in you. You're helping get other people to believe in what you're doing because you're helping and serving and providing a good service or product. You are going to start believing in yourself. And the main reason is just like when we're babies, we look around and we get feedback from people around us. Oh, this is okay. Now they give us energy. Yes, it's okay. And so when others when you're building your business and other people use you, you're going to look at them just like we did when we're younger and say, Oh, this is good. You want yeah, and you're going to start believing in yourself. And so what is my point? Here? My point is is that as an entrepreneur starting something, you most likely all you listening have skills that just like Paulette described, that you can turn those struggles into those strengths those situations into, like you've got skills you've survived through shit, a and a and the number one goal that we all should have would be to buy valuable products and services and mainly our service, as affiliates anyways is content. But we don't need to have, we don't need to believe in ourselves and believe in what we're doing so much. And I'm not sure that no we need to go out and get other people to receive value in believing what we're doing. And that will grow our belief and could you describe how you know you've built your audience and what your relationship is with your audience now like how I content versus really looking at their audience, like, like a group of people they want to have a relationship with for a long time. And so I just wonder how your relationship has evolved or what takeaways you have about building relationships with your audience.

Paulette: Since I'm in school right now, I don't necessarily spend that much time on social media scores. That's my priority right now. So this is literally just on the side, but I try to connect with all of my followers through Instagram, Instagram stories, because it's a way that you can post what you're doing on a daily basis. Question or respond to mine and then I just, you know, I talk to them in the DMS through that way, but I don't necessarily go super out of my way to you know, be like, Hey, do this, like comment through things as well. Sometimes they comment, sometimes they don't like it. I think somebody just messaged me like earlier today, and I was like, Oh, hey, let's be friends. I'm like, Alright, let's be friends. Yeah, so I feel like that's how I am able to communicate with them a little better. Because you know, with my schedule, it is very hard for me. Yeah. 

Dave: I don't ever talk to a client or a lead one on one ever and and and you know, so I don't particularly think that we need to have or nor is it required. You know, I mean, and I'm glad you're saying this and pointing this out because this business can be run. There's ways that we can build relationships with our audience by just simply speaking one to many. That's the whole hack here. That's the whole trick here. That's the whole secret to this is it we're not doing it even in the blueprints in the coaching consulting blueprint. I will talk about the difference between one-on -one coaching and group coaching. One on One anything can be you know, it can be it's not as leveraged if you're a solopreneur as using these platforms to speak one to many.

Paulette:It's kind of like that's what I do.

Dave:  Kind of my point in a sense that you're able to do all of these things. While you know, going to nursing school and working in a bartending job on the hard days a week.

Paulette:Well, I guess not hard. It's challenging to change my mindset and it's something that I have struggled with in the past but I'm getting better with that like struggling from you know, like, I'm a student whatever they tell me whatever my school tells me I have to go I have to be there classes from you know, nine to 11 Well, it's gonna go to two and that's it. You know, you gotta take it. The hospital is five in the morning, you're done at 5pm. You weren't going to paper for like 16-20 hours when you turn it in here, like you get to see. You know, like, just those needs. Like okay, now I'm going to be an entrepreneur. Now I'm going to forget all about that school stuff. And I'm going to think about like, okay, what can I do today to move my business forward or to like show somebody something or whatever it is that I'm doing, just kind of switching hats between entrepreneur and student entrepreneurs to her because, you know, in the end, like, it's me, it's who I am. And I don't sound like I'm like, oh, no, like I'm secretly a nursing student. Like, I openly tell everybody like, Hey, I'm in school, and I'm doing this. And like, if I can do this, you know, you can probably do this too. I mean, maybe it is out there for you, if you're willing to take it.

Dave:  And I commend you and think it's really interesting and amazing that you're doing multiple things and pursuing multiple dreams at one time. I mean, whenever in human mankind in our, in our human existence, has a person ever been able to have truly streams of income coming in from multiple places. And had to do multiple things of this nature to run a business, I mean, because we call it a side hustle but you really do. It's a business and you I mean, you can write things off if you have an LLC or a corporation. It's a business and you're running a business. You're going to nursing school, you're working a bartending job one or two and you're getting ready for a wedding. It's really you're working out in your I mean, it's really amazing. Do you ever look at Oh, wow. Like how did it become so full? 

Paulette: I do that all the time. I've learned that I actually failed one of my nursing classes because of time management.I have a Google Calendar. I can probably just show it on my phone and I have everything scheduled. I'm going to do so you can see it's very colorful. When I'm working on my business time. My school time, my work time because I just lived there when I studied, like everything put out for me and it did take me a while to know, like really schedule like okay, I'm gonna do laundry today. It's kind of annoying and it's kind of like, you know, like, like, I'm that person. But it's what's helped me do everything that I'm doing. Because it's yeah, it's a lot and that's a good way to manage your time if you're, you know if you're in school or your job.

Dave:  Yeah, yeah. So it's not about things that we need to do more to become successful. A lot of times we're just doing the wrong things. Are there things that we need to stop doing? And so a great example would be people going crazy over morning routines, and there are some people who spend two hours in the morning, you know, praying and meditating and doing all this stuff, and that's fine. But most entrepreneurs who are successful that I know just wake up and just have coffee and just go to work. They might read a little bit or do something in the morning. But the point of that is that what do I need to do? More routine? No, my advice would be, you know, cut some stuff out of your work. You know, I'm sorry to be so old school here, but that's just my point. Know What works for you, you know, and if you've developed something and you've got something that works, that's great, but my point is not so much the morning routine. My point is really going back to your calendar and you all bought the result in momentum. that Paul is getting, and you're not just getting it in your business or financial life. You're getting it in your physical life too, because you're applying the same sort of organization and discipline and so forth around you're exercising from what I heard, right? You're improving multiple areas of your life at one time. There's something that we can learn from you. And the biggest takeaway so far was you holding a calendar shows how organized and disciplined you are about your time that was really impactful.

Paulette: I had to learn from my mistakes so not gonna do that again.

Dave:  What was the mistake? What did you learn?

Paulette: Well, I failed one of my classes at one point, so I was very upset. But then you know, I was like, You know what you learn from your mistakes. It's all right. And then I had to do Yeah, I mean, I have more time to plan my wedding because they had to like I had to had a really long summer so I'm like, okay, I can look at this I can at least have that I failed, or I can be like Hey, I have more time to plan my wedding. Now I don't have to be super, you know, crush the wedding plan in two months because I'm gonna get married on a weekend in between school to add on to what I'm doing. So it just makes everything a little bit better, you know? And I'm like, Now, I know what to do. And now I started you know, time blocking and I'd have you know, this calendar here that really helps me out. And it's just different ways you know that I can just like get back to being resourceful and just kind of make it work for myself. So

Dave:  What a great lesson Both are latching onto a system, a simple system and you gave us an example of a tool that's free to everybody. And you can have it on your computer on your phone. But it's also about relaxing in the idea that this is good enough for me right now. Like I don't need to keep looking for another system. I don't need to have what you need. Yeah, everything that you need. And I think that that's a real challenge to humans is when we think it's good enough to want what our neighbor has

Paulette:Like you should never compare yourself to other people because you don't live their life. You don't have their experiences you can be like, Oh, well, you know, make me money and I started making money and we're like, you know, because like you said back to like, learning a skill. It's a skill. You're not just gonna, you know, start something and then be a pro, you know, in like two weeks or whatever. Like, it doesn't take learning, it does take trying, failing , trying again, and just not giving up because if you give up then that's when you're done. You know, like, that's really when you fail. Yeah. And it's just hard like whatever progress you make for me like I'm in school right now. Sometimes I'll put one video a day. Sometimes I don't repost, old you know, viral videos, and then they'll go viral. And then, like, you know, you just have to learn how to keep pushing yourself forward and keep progressing even when it gets hard.

Dave:  Well, you've laid out some incredible, incredible stuff this morning. I mean, things that I didn't expect. And I'm really just, I'm really just blown away by how you develop systems for yourself that work for you and they aren't perfect and how you embrace your sort of your humaneness, your perfectly imperfect self. And there's just so much that I take away from this conversation this morning and I couldn't be happier for you and your husband in your upcoming wedding. So congrats.

Paulette:I'm excited. I feel like anybody can do this. It just takes courage and you have to be brave. To just, you know, go out and do it because it is scary and nobody you know, you're always thinking about what other people are gonna think about you. But you have to realize that you know, whatever you do in life, it's going to be hard. Whether you do it for us or you do it for yourself. It's just going to be hard and life always just throws things at you but you have to be you know, you have to think to yourself like what do I want for my life because in the end you're the one paying your own bills nobody's you know judging you but in the end, you just have to say like, you know, I'm gonna do this for me and that's

Dave:  Yeah, and really, it's a harsh reality when we really come to terms with the fact that nobody's coming to save us. Yeah. Yeah, no, it's tough. It's like dang, you know, like, I think we all went through in 2020 and 2021. I mean, anybody got one or 1/2 $1200 checks. That was your rest. That was your rescue. That was the Coast Guard sending the helicopter. You know what I mean?But it's really something to see how you've, you know how you've, how you've turned really nothing into something you know what I mean? And that's really what entrepreneurship is about. We all start with nothing. We come in the same front door and we usually all got our own, you know, laundry bag of limiting beliefs and negative self image and all this stuff and

Paulette:that board experience that we had at the mastermind for everybody that doesn't know it's, they've made us hold up a board like this with their limiting beliefs, and then we had to crush it, you know, just like karate chop. And I feel like I really held onto that and it really just made me remember like, Okay, this is what you think that you can't do. But you can do it like you you can break through that and just do whatever you want, because you really can do what

Dave:  You've proven that to us this morning as well. Thank you for also using your life as an example for your words. We've got your Tiktok and Instagram so people can find you, follow you, support you and you know be a part of your network and maybe we can make it a third time. Maybe after your wedding. You know, maybe when are you getting married again?

Paulette:April, April. First,

Dave:  You two are something to do. That is really really funny, man. That's cool. That's really cool. tell Tyler that I said good luck and congratulations and really enjoyed the ball. Yeah. Talk to you hopefully soon for a third episode. And, and thanks for all the time and the value this morning. Appreciate it. Thank you. I see Alright my friends. Go and follow Paulette as well . We've got our screen name up on the screen. @Paulettenicolee what an amazing guest and what an amazing story. It's like just a recap for those of you who didn't catch it. She was our mastermind. Back in December of 2021. She came and saw what they're feeling and, and now she's continuing down the journey continuing to build on what she learned. And man, it's really really cool to see and if you want to catch her first episode, you can go back and find it in Wake Up Legendary like she's also got another episode somewhere in the archives. So have a fantastic Thursday. We'll see you back here tomorrow for another episode for those of you who are enrolled into this decade in a day workshop tomorrow. So I'm looking forward to seeing everybody on that. Get the hell out of here and go have a good gas legendary day. We'll see you tomorrow for another episode.

How To Build An Online Coaching Business

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's Dave Sharpe. Welcome to Wake Up Legendary and I'm waking up legendary just as we speak making my point about feeling great right about morning living and breathing a little compound our company our company and it's about our factory people from all different walks of life. And so this morning you're going to hear about working in the education industry and we can hear what she thinks about what we're up to.  

Kim: I'm good, Dave. Thank you. How are you?

Dave: You're so welcome. I'm fantastic. As I said on my second recruiting cup of coffee this morning when I saw Kevin Hart last night. So I got out of the house and did like a normal human activity instead of just staying isolated. Like we've been trained to break free from those, those societal norms but anyways, how are you?

Kim: I'm doing great today. I actually had two cups of coffee myself and now I'm trying to drink some water so I can hydrate a little bit.

Dave: Yeah. Are you a coffee drinker all throughout the day?

Kim: No, no, I have two cups in the morning and then that's it. That's that's as otherwise I'm just like, you know, pull me down off the ceiling because I just interferes with everything. But do I have to have it in the morning to have it stored? I like to periodically drink it throughout the day and I would say that I probably have a little bit of an unhealthy relationship with caffeine right now. But what do you need for you to be perfect and everything that you do in life? You know, I can't be nice, right?

Dave: That's my job. I'm not perfect and everywhere else but I try. So you're a 30 year education but tell us what you did. Before you started or what you're still doing. Tell us your Legendary story and a brief history of who you were before you started this.

Kim: Like you said I've been in education for 30 years. I was a classroom teacher. I taught art and technology, and then just kind of went into other areas. So I've more or less worked in education. And then I kind of kind of burned out and in osing or wasn't very long but it was about 6 weeks.

That happened and I was laid off for being non essential. And that was the real message to me. So in 2021 I decided that okay, you know, this can be taken away at any moment. I have family support. So I started looking around for something to do and I figured it's going to probably be an online job because I can't, you know, take on another, you know, full or part time job. So I thought you know, starting in business would be perfect, I didn't know what I was going to do. And then my daughter got me on TikTok, put the app on my phone and said, Mom, you gotta see this and she was already doing TikToks. So I started watching and, you know, one thing led to another and one day I started to hear oh, affiliate marketing and like, what is that I had never heard of before. I had done it years ago. I had done I was in a multilevel marketing company. And that really, like that wasn't for me. So I thought I hope that's it now but I kept going back and people were saying, you know, they were having great results. So I saved Stacy La. I saved her video and kept going back to it and finally decided okay, well it's only $7. If it's not great, then I will proceed. As an educator, I can tell you that way. I know a good curriculum. Engaging I know when and then the only thing so I did not know. I was a complete newbie. But I learned enough by the end of the challenge that I felt like Okay, I think I can do this and and then invested in additional education and went through through that went through the blueprints and then started putting everything together and by I think I started promoting in June. of 2021. And the rest is history.  I mean isn't that just a great example every day I just hope to be a shining example of how imperfect this this this needs to be. You know, it just needs to be imperfect. It needs to be imperfect. Actually, it can't be perfect. Not only does that not exist, but it couldn't be it looks weird but congrats on that. How does that feel to be an educator or in the education space for as long as you have been? And now to be taking part in, you know, global education what is that like? 

 

Kim: I didn't expect to love it as much as I did. This gets me excited. This gets me out of bed in the morning. I cannot wait to do this. This business. I do it before I start working. I'm fortunate because I can work from home most days. So I'll get up an hour earlier and I work and then the minute my day is done. I'm back at it like I'm every day I'm doing something new, and I you know learning something new. So I'm 62 and being able to learn something new and then they say keeps your brain sharp and all that. Yeah, that's been awesome. And not only that I've been successful. So you know putting that on top of learning new skills and being able to transfer everything is just Yeah, I can't I'm just I'm just amazed because you know having that necessary. 

Dave: I brought this up, I think two days ago your fire number which is a formula that some folks use to determine what their retirement number is. And that's whatever your annual expenses will be in your retirement. Having 25 years of that saved up in and for example, some sort of an interest earning account and so an investment account in index funds or something right. And so, if you can live on you, that's one number and that's what the traditional kind of, I guess American has been taught because you it's still legitimate. It's valid, right? But what what's different about our industry, what's different about what we do is that for a lot of us when we fire our boss and we quit having to leave the house to go and work it all of a sudden it's almost semi retirement at home I mean one could could consider me being retired or semi retired because of my lifestyle. I am actually in both of the homes that I live in, our office home and our main home. There's retired individuals that live all around the My Home in my neighborhood, because you're in Florida. I'm in Florida. 

Kim: Yeah, and I'm here every day to work differently and you could get a new site on our already defined net. Which is nice doing for the last 30 years and now because I've always wanted to be an entrepreneur, I always felt that there was an inner entrepreneur in me. But now being able to take, take that and do that full time is also going to allow me to do other things. So before I became an educator, I was an artist, I still am still an artist. And so this is going to give me a chance to be able to do that as well. So having, you know, the, the means to be able to, to do that, and at the level that I I've always wanted to so that yeah, so that's gonna allow me to have that more more of that time freedom to pursue what I want to pursue and travel and you know, do other things. But the beauty of doing this business is that you know, you do have that and so right now I'm putting in you know, 12 hour days every day. But that's okay, because I know what's coming. I know what the end result is going to be and I can't wait. You know, it's very exciting.

Dave: Well, the end result is you being the you having the ability to earn an income independently in from the internet, and not have to rely on your job that you're employed currently for income is that would that be fair to say that that's kind of the new definition of retirement in a sense is cutting ties with whatever the kind of job that we had or that we have to go to in, in in, it's almost like, it's almost like becoming an entrepreneur in working from home or working virtually. And especially if you're doing it for yourself has become the new retirement in a way.

Kim: I think that's true. I think that's true. When you look at the statistics right now, 54% of especially women, who are near retirement age, don't plan on retiring. 100 said they plan on continuing to work and in many cases are starting their own businesses. And that's and, you know, I say most of my clients are the same age as I am and they have the same goal as well. They want to retire with a nine to five, but they also kind of yeah, we just don't want to sit there watching Netflix, you know, and not doing anything else and one of the comedians laughs And I said, I went to the Kevin Hart comedy show in case I didn't mention that like, I'm sure I did, but still waking up still waking up legendary here. He was like, Yeah, watch Netflix. That was the joke like, you know, and it's true. I mean, gosh, what is there for us to do, especially if what happened in 2020, and we're all now locked in. I feel so bad for people who kind of like my grandfather. He had the same misfortune, but he passed away right at retirement. Age. And think about all the people who were affected by what happened or maybe even passed away in the past couple of years and, and had worked their whole life and this happens all the time. But I just think about what happened, how, you know, this most recent big Earth changing event and I'm just not seeing certain keywords, because I don't know if videos get flagged on it. I don't want warnings put down below the video so I can just not use those specific words. But that really changed so many of our lives. How did that impact you? How did we go through with the global event that happened? How did that impact you? And what do you know now? What is your outlook different now? And maybe how is there more urgency around it than there was before everything happened?

Kim: Oh, great question. So because I was laid off during the pandemic because of that, and I could see it coming like in January of 2020. I remember saying to a friend of mine, he's like, I don't like this , this is not good. This is going to change us. So this is gonna change the world. And that was January 2021. Sure enough. Yeah, now being laid off and then transitioning back to work. Work and you know, that's before I was able, you know, and now it's like, I've worked from home most of the time. So that changed and I have been very, very fortunate that no one in my family nor I have had COVID which you know, everyone, pretty much everyone I know has had it. You know, and it's gone through my entire office and I also tutor students at the local community. College and writing and been doing that for three years and pretty much everybody there has had it to at the community college so I've been very fortunate and I you know, I don't I I'm grateful every single day that I wake up healthy and you know, that's so it's it hasn't impacted me I don't think as much as as it has other people then again yet you know, you don't know what tomorrow is gonna bring. 

Dave: So well how has it affected you mentally because that you know, you mentioned earlier in the show that you be you know, were deemed non essential by your employee. And so, you know, we're, the reason why I'm asking this question is because now we're settling back into a little bit more of normal life, even though maybe we're on the verge of recession. There's always something looming. By the way, by the way, I just want to tell everybody in all the years of me doing this business and being in this industry, not a single economic event has negatively impacted my business, meaning that the only thing that's impacted my business is my output and the reason why that is is because the internet has always been 12 years or bandwidth their patients that happened so for tuition problems mean, obviously the world is seen some of the places where social media can in the internet can negatively impact our children for example, right? And it can negatively impact us the same way our self esteem if we're not careful if we just use it to compare, but for the most part this industry in this business has always has always flourished through any sort of economic event in any sort of different markets. And this specific business model has flourished because it's completely independent of any supply chain, or manufacturing process. And so it's flourished even more so. And it's one of the reasons why we're in was it luck? I mean, no, it was just what I've always done, but when we went through this most recent event and all the ECOM guys and all the people were selling physical products on the internet, could no longer do that business but the information in the courses, coaching events and affiliate model continued to flourish. I was like, Look at this. We're in the right place. You know, people say you're lucky right well am I prepared just met opportunity. You know, preparation simply met opportunity and so we never know when our you know when our time is going to come but it's it's so great to be in position to capitalize and so, you know, now that you're in the internet business you're you have a you have a a business that is operational on the web, but there are many, much more scare and confidence is busy because there's a lot of people who don't know what it's gonna be like when they start the business. They've not done it before or they're, they're, they're negotiating with themselves right now. So would you talk to us a little bit about how you feel now, compared to how you felt? Like when you signed up and when you got started? How would you describe a little bit of that unsureness and that lack of confidence or some of the things that were coming up and use some of those limiting beliefs and then let us know how you feel now with those same pieces. That was problematic, maybe for you wouldn't get started.

Kim: So I was just thinking about this this morning. Like I said before, I've been working at the same job for a long time. And so just to give you some context, I have tried to advance in that. That space, and I've never been allowed to you know, and it's I mean, for various reasons I'm not you know, saying it's anybody's fault, but my own but I wanted to move into leadership and was never able to since I've been doing this this was when I first got started I wasn't sure where that was gonna take me or where any of this was gonna take me but I've discovered this leadership potential this leadership quality that I did not know I had. So it has changed so much like that But patience and all different you know, just just amazing. Then, you know that aspect of it.

Dave: I did not have I mean the Internet has has broken, yours has broken down boundaries has and in that sense, I think has changed all of us to the point where we've you know, it's just fluid we don't have you know, we don't have those restrictions anymore, because and there are downsides to that as well, obviously. But in terms of business, not a lot. No, in fact, if anything, it has improved dramatically. I mean, how I want to point out a couple of specific things that you said right there. You said a couple of very powerful things, but I just want to say that I mean, I think a lot of us realize that we like people a lot less than we thought we did, or at least the ones that we had to be around every day. It was like we got away from those and our life expectancy goes up 20 years for God's sake, you know, at least that's how we feel. But man, you said a couple of really important powerful things out there. One of them was how you took responsibility for you not moving forward in that company. I just wanted to point that out because you then went on to say I discovered a leadership quality inside myself. I didn't know I had it well. You just demonstrated exactly what I want to point out for everybody. But it because I started the decade and I'm not sure how you take accountability or anything, I mean, my wife is growing at her own rate and she's always proven to improve and make changes and grow and and I needed to just more focus on myself and where I needed to grow and stop pointing the finger because when you point the finger out you got three pointing back at yourself and that very long before I love it, very line that you said which was I take responsibility for that. You know, I don't blame anybody for that. That attitude Kim and everybody listening to the most important step that a human being will ever make in their entire life with their business. Their marriage, their children, everything. That one leadership quality, that one wonderful, beautiful human characteristic of humility and personal responsibility. Humility, meaning that I'm not right about everything. Now I got a lot to learn. I can learn a lot. I am wrong a lot. I need to grow. I need to change, right? Could you say more about how you have realized that you had this inner leadership quality about yourself that you did not know you had. The reason why I'm asking about this is because I've said this a lot. You will discover this in entrepreneurship and going to a leader as a potential inside of yourself that you did not know that you had in you just said that. Could you give us some examples and maybe you could tie it into kind of your routine or like what a day looks like for you like how did you discover that you have this leadership quality inside of yourself that you didn't know you had at? You said you were 62 You've already had a full career. And could you help us to understand how we too, can discover this awesome badass leader inside of ourselves that we did not know was there?

Kim: Well, I'm gonna, I'm gonna just take it back to and I've told people this before and I've mentioned it in my lives and this is 100% the truth. When I went through that 15 Day Challenge, one of the things that because I guess one of the things that I experienced, was it because I didn't know or I can do don't don't even think about this you know, I started you know, continuing to do that, but then I signed up for a coaching program with one of the most amazing humans in that I've met in this last year and a half and that was Barb McGowen, And she inspired me to bring that leadership quality out. Because I was still thinking, you know, back back at the non essential thing like Who, me? And she helped me to believe that that was possible. Could you tell people right now, how could you summarize how that happened? Could you describe that yourself, because the quality that's going to take your leadership to the next level is for you to be able to describe your transformation and put it into simple terms for others. So what could others do to inspire confidence in themselves? Because I think it's all about being willing to open your mind up. The truth is that we don't grow unless we embrace being uncomfortable and letting go of those fears and insecurities, you're still going to be afraid. But that's okay. Just lean into it. And, you know, that's when you discover who you really are, and what your potential is. We can do anything we want. Honestly, I mean, you know you want to make a million dollars, you could do it. I mean, if you want to run a marathon, I've ran two half marathons, never somebody would be able to do that. But the leadership thing is, that was a surprise to me. Yeah. When I had people say to me, you know, that you're a leader and I'm like, you know, really, you know, I'm looking over my shoulder like

Dave: Anybody can become a leader. I think there's also a, you know, what you are selling to our service that you're selling was one of the things that was understandable making sure your Acacia stores your mentor well. It wasn't the, you know, it wasn't the teacher that was unsure of themselves and kind of walked quietly and didn't want to make any noise or it was the teacher that made you feel confident that made you forget about time and just learn in the moment you were having fun. That is confidence, you know, and so this for me, one of the things that has helped my confidence is stopping believing everybody around me in all their disempowering limiting beliefs. I used to really go and, and I used to really, you know, I used to really think that a lot of people had things figured out that I didn't have figured out. And what I realized was they were figuring shit out as they were going just like I am and then I didn't end up on a pet. One of the things that gave was going with other people that I was putting I met him and I shook their hand and they holy crap this is a regular human beings like I am you know, and that's when I realize that success is in here. It's not just about what I do. And I'm telling you on the internet, it's deceiving because we put people up on a pedestal and we, we we you know, we're watching them on screens in our in our our we've always idolized people who are on our screens. And so we look at ourselves in our reality here at home, and we compare it to what we see somebody else doing on a screen. It's just a little snapshot of their life. Like when I hold up this phone, you're not seeing the big picture even right now you're only seeing a small square of my background, you're not seeing my whole life. And so those are some of the things that boosted my confidence and were actually also sticking around in the business and in the industry. People will something stupid or I'll you know, I'll say something Something will slip whatever, I'll make an ass of myself. Just you stick around long enough to just see it all the way through and see the full picture instead of just a snapshot. And when you do for me, that's kind of humanizing the process and that's given me more confidence. Another thing that's really helped me is getting clear, speaking clearly. And in, in, in striving for clarity, instead of complexity. You know, we always want to complicate our marketing, our funnels, our message content, but really we need to be striving for clarity. Is this clear? Is this clear? When somebody watches a 15 second video, when somebody lands on my landing page, are they clear about what I'm saying and what I want them to do or what they're going to get out of it? By being clear here, having the means if you put email with clearly, clearly that my confidence. The final thing that boosted my confidence was the fact that I started making money and I started to believe in myself. And that was one of the final things that boosted my confidence because like I heard Jay Leno say one time he's always told people if you want to be successful, don't worry about believing in yourself. Worry about getting other people to believe in you and your product. And if you worry about that, then your belief will build in yourself because the world will tell you that what you're now doing is a valuable contribution. So to any one of those things stand out or resonate with you more than the other about an experience that you had maybe with earning your first commission or how that boosts your confidence or anything else that I just listed out as far as those confidence boosters in my journey. I mean I was going to as I was like

Kim: We compare ourselves to everyone and we see ourselves as lacking and the truth is like you just said, Everybody's human. So you're human if you have human flaws. You have human traits and you need to give yourself grace and forgive yourself. You know, one of the things that that I try to instill in my people that I work with my, my clients is that they're, you know, the first thing we do is we do a limiting beliefs exercise and, you know, we try to dispel that and I don't want to hear I don't want to hear people saying, you know, you know, I'm stupid or I you know, I failed at this or anything like that. Because the truth is, you don't fail at anything unless you quit and then that's when you know, self picked off the lead so I quit and it held me back and a lot of in a lot of ways, because I didn't finish that. So when I started this business, I said this, you're doing this and you are not with it are not going to stop you are going to do this. You're going to see this out. You're going to give yourself a year if nothing happens after that year, well then you can pivot but unfortunately, it's all worked out. Great. The other thing that you said that made me think about being able to laugh at yourself and I've always said that if you can laugh at yourself. There's a lot of good material there. That endless and so just getting on tick tock you know, showing your face showing that you're vulnerable showing that you are okay with putting all your all your dirty laundry right out there. You know make your mess in the park building you know and now I love to show my face. My first few videos were not showing my face and then I just said okay, well, you know, that's silly. Just do it. rip the band aid off.

Dave: Those are some wise words. And there are certain things that you fail or you lose competitions, races, things like that. But folks of the same race, the same race and that's why the only way to fail really is to quit and I do know people who have done this for significant periods of time and finally had a breakthrough and it's like that's not something you can say with a lot of things. It's like you know, with a job if you can't say that, you know, but isn't as you can say, like an infant. it so that your businesses the same way you only lose when you sell or quit. You know what I mean? And so as long as you don't quit, you have a chance for that business like a great stock. As long as you're going into a business that you know is a good business. And this is a good business. There's no doubt about that. This is this is not even something that I invented or that I I mean, this is something that's worldwide. It's something that is something that is the rest of the world is now catching on to and quite frankly it's funny because the rest of the world is now everybody's starting to be a lot more open about the fact that it's pretty realistic for an individual to even get ahead nowadays without a side hustle especially if we actually recession every time meet other humans becoming Upon a Dream conversation to have us there. We're calling it a side hustle. Because a second job is no longer something that people are. They don't know they don't have to go get a second job. You can have a second job. But there's other options now, in what I'm making the point that I'm making is that for a long time, and I want you to think about how times were different. I was listening to a Holocaust survivor. talk the other day. And we're talking about how as you know, as the Nazis were going from city to city, that people were telling them that it was happening, but they did not believe them. And that was 70 years. What was that? 1950 When exactly did that happen? Maybe strapping

 

It was early. Because we were safer. We don't have to just rely on what somebody is telling us in our local city or school. Another example that's not as extreme as the one that I just gave would be how, when we're growing up and we grew up in a town or a city or a school and they say what policy are you going to as if that's the only option? Right? Okay. Make it seem or they always made it seem maybe there has been less options up until that point. But now, kids in high school when somebody says what college are you going to? They got a lot more options, a lot more things. And they want to be YouTubers. They want to be influencers. They want to be affiliate marketers. They want to have side hustles they want to travel and work remotely lot times are great for because we hadn't warned you that Amazon was going to look at how much opportunity that we have today compared to previous generations and pebble in the past and so as we wrap up today, that's my kind of like plea to people is like look at the difference in the opportunity that we have compared to people and past it or maybe even that you thought you had before you found legendary and started listening to these conversations. What thought do you want to leave folks with this morning to ponder over the weekend? 

Kim: The fact that we have all these opportunities, you know, not just not just myself but my daughters are 19 So I have twin daughters. And they graduated from high school last year. And they both took a gap year because that last year was because the pandemic was really hard on them. But none of our like the you know, look we want we want what we're going to try to push them and they didn't want to go I was never going to push them in that direction because of the fact that they do have so many other opportunities and my daughter, one of my daughters wants to join me in my business she wants to be wants to help me. And I think that's awesome because she's seeing that potential and she's seeing mom doing something different than mom has ever done before and getting outside of my comfort zone and has you know, and she's seeing because when I first started doing this, of course they were like moms getting on TikTok oh my god, you know, we're so embarrassed to tell her friends and now it's like my mom has 109,000 followers on TikTok. So yeah, the artist who not only is starting agency sees this but she's thing that's wildly successful for fathers is a doctor and he's like, why aren't you going to college and she says I don't want to go to college. I don't have to. Because I'm doing this, you know, and I'm going to be way more successful at this than I ever could be by going to college. And by the way, I don't want to dissuade anyone from going to college if that is your path. If that's your path, by all means go because you're going to learn a lot. I have 14 years of post secondary education way more than anyone should ever have. But every single thing that I've learned, I can take that and apply those to other things. So you'll never see education, you'll ever have a big vision. You're going to always be able to learn that we have these big brains, right? We're smart monkeys. But you know, these big brains evolved so that we could have unlimited potential. So do it. You know, don't don't think that because you're in space or if you know that right now you're in this space that you don't have the potential to break out of that and to do more because you always have that option and you have that potential. Everybody does it no matter where they are in their lives. They always have that potential. And I'm seeing that business you know? Being, like you said, the Internet has changed us all but it's changed us in the sense that you know, we do have this vast ocean of opportunity No, and not take advantage of it. That's and that's I guess what I wanted to leave with everybody I wanted to tell you and uh, you and I have something in common that that I wanted to tell you about because you talk about your recovery. And, and I'm so inspired by that because you know, I've listened to you talk about it a number of times and you know, you changed your life because you wanted to get clean. I’m a recovering alcoholic and you have shown me why I want to stay sober. Maybe it would have happened anyway, but it made me make that decision that you know, I had to make that change in my life and it says it's been amazing as hell I've made all the difference.

Dave: Incredible. Thank you for sharing that. That's really cool. I have found it to be the most inspiring content if you will. Never never ceases to amaze me. Just how unique we all are from different walks of life. And this whole thing that's happened the last couple of years has pushed so many people into our world that we would have normally never got to be, you know, worked in all these legitimate industries like education and like you know, like, like, you know, accounting and law in the medical field we've had because of what's happened last couple of years. So many folks from other industries who had careers and other fields come into the space. And Kim is a fantastic example of that.Because that's when you have the motivation. So if you're excited right now, if you see the vision, clear about where you want to go with your life and what you can maybe do with this, just get started and don't stop. And you'll see how things will open up and what things begin to look like for you. Right, but you don't know yet. You only know your own struggle and you only know your current existence. So it's hard to imagine what it will be like, and that's why we're mostly motivated by our pain. But I challenge you all to think about what will empower the driver don't know how it's going to change you until you experience it. And Kim found this whole new set of confidence that she didn't know that she had. I wonder what you'll find. Stay Legendary. Have a great weekend and we'll see you on Monday.

The Secret To Convert Sales Online

Below is the transcription for this episode:

Matt: Hello everybody welcome to another episode of wakeup legendary It's Wednesday, September 14. My name is Matt if you don't already know me, I'm the CMO, the Chief Marketing Officer here at Legendary, and we are live. We go live every single Monday through Friday at 10am. Eastern. And we call it Wake Up Legendary because we want to give people in our community an opportunity to wake up, not Fox News or CNN or on you could call you on fake news, whatever, but you can wake up with somebody who's inspiring who's having a lot of success. You can see what they're doing, you can listen to what's driving them and use it as a little bit of motivation and inspiration for yourself. So let’s welcome today’s guest. Good to have you on. How are you?

Steven: I'm fantastic. Another beautiful day in Michigan. How are you doing?

Matt:  Yeah, good here. We're finally getting out of the hundreds. So it's like man, it's like 79 degrees. So for people who haven’t met you, tell us a little bit about yourself.

Steven: Yeah, I started this journey, just like December. This has been about eight months in the making nine months now. And if you guys don't know me, I'm Steve. I run a company called Cash Flow Marketer. I started with Legendary back in October and did nothing with it until December where I wanted to live in mind, and there we were, you know, we were real quiet. We were sitting in the back of the room. And I just decided that they broke through a board that day. I was making $15 an hour if you can believe that. I worked from home but it was not fun. I was making hundreds of calls a day. And I told myself that's it and as soon as I left the event, I got to work. I even got to work during the event and 16 days later, I walked away from my job and haven't gone back since. And I've been fortunate enough to earn a lot of different awards and build an amazing business here and most importantly, have more time spent with family and more time with our son all the time in the world. 

Matt: That's super cool, man. Hold on. Our echo echo kind of just goes in and out and then that's okay. We'll get the mute thing. So actually, Can you unmute yourself? I'm gonna just control the mute action on my end. But if you mute yourself, then it won't let me unmute you. So it's like a whole damn thing over here. But anyway, yeah, I mean, when you sat at the mastermind, and I just, you were so unassuming not that it was a weird thing or anything but it was just like oh man, I wonder what this guy's up to you know, and it was easy. Just run basically spread data that mastermind and go crazy so that was cool. I think for me watching you go from that place to speaking with a lot of conviction at the mastermind was really cool too. I felt like you were you had a ton of conviction and a ton of energy and excitement and not just conviction but clarity. Like you were really clear about hey, here's exactly what I did. Here's what I thought was awesome. I'll come speak at masterminds to people who are you know, beginners or just starting to figure things out? They might be five or six years down the road, and they've lost touch sometimes with the moment somebody starts and what are the important actions and I think you hadn't lost touch by that point in that mastermind. You still haven't lost touch with that now. But that's that man. That's just such a really powerful experience to hear somebody speak to people who need to know their mate right now. And yeah, that was just super cool to me. And I thought it was a unique experience, such a rare experience. But doing that all so fast and having such explosive growth. What was that like? I mean, what was that? Like? What were some things that you did that you felt like were keys to your success? And then also like, what were some things you wish you maybe hadn't done or maybe would do differently?

Steven: I've made an eight month eight month journey. I'm going to start there because I think a lot of people talk about their successes and how they did it. It's important to track traps. If you're learning digital marketing, or digital marketing moves, fast, as late stuff at the mastermind previously that I had shared with others, some of the top elite believe and so what I'm about I'm about to share with you. It's going to be the most impactful Wake Up Legendary entire year. So here's what I need to know to know I want to start by saying the most people out in the marketing thing. I felt I learned about sales. So sales lead sales. If you don't know what a sales funnel is, this was one of the biggest mistakes I made just recently.

Matt:  Sorry about the audio guys. We'll get him back. We'll get him back. You guys thought you were the only people in the world with techie issues right. We'll get him back on because I'm excited to hear from Steve about what's been impacting his business and what failures he's had and what things he would like to do differently, but it could be where we played around with a lot of the audio and a lot of the stuff so we'll get him back in he's gonna come back and on a laptop or something. We'll find out. We'll see what he comes back on. But Steve, yeah, when he came to the mastermind and spoke he came down to Orlando and literally just months after his experience and he, man he took off he set some record that we've ever seen in terms of just leads in sales and he's been consistent ever since then sometimes when people take off and have a huge round of success. It tapers off a little bit over time and he hasn't really tapered the ordering system which is maybe more impressive than anything else is that level of consistency over time, and he's a beast of a marketer. One thing that I'd like to do, here's what I'd like to do for you all to type in a question that you might have for Steve and as he comes in, when I think might be cool, is sharing a few of the questions that you wonder about. Well, you know, Steve, you've you went out and this isn't a full income disclaimer. Most people who purchase any sort of training online aren't going to earn six figures online. But Steve has and he's set up a successful online business, what would you like to hear from? I mean, what questions would you have for him? What kind of things are you wondering about his success and what he's done to achieve that success? I'd love not just for me to have my questions out for him, but also for you guys, as well as excuse me, type them in the comments if you've got any. Keith wants to know what's his routine for staying motivated and keeping the fire alive? What's the most important thing that's contributed to your journey?  How many niches did Steve start? What was the current use? That's a good question. Let's let's when he gets back in here, and let's ask him a few of these questions. Let's see. Let's pop over here. For Steve, what was the biggest lesson you learned at the beginning of your journey? What is your favorite platform? What platform was he successful on? He had a lot of success on Facebook. Maybe we can talk a little bit about that too. What does consistency look like? What's his daily routine? Oh, that's good. How long did it take to get your first 1000 subscribers? tools and apps? Are you following the strategy? Are you posting your TikToks on other social media platforms? How do you keep yourself motivated especially? Well, I think the thing that is part of Steve's success and some of the success that I see from people who come to our masterminds is what Steve did is take exactly what he boiled down. He kind of sat in the back and he was just sitting taking notes throughout this mastermind that we had. And what Steve did was he kind of boiled it down to an action plan. Boiled down, what do I need to do? He got a real action plan in place and he said, Okay, look, here's the thing. I know exactly what it is that I need to do. I know exactly day by day, I need to create X amount of video pieces of content. I know where I'm gonna get my inspiration for that content. I know what's worked in the past. And I'm gonna boil it down to an action plan and then he actually just stuck with it for about 90 days, said hey, I'm gonna give this a real hard shot for I don't know if he said he was going to commit to 90 days, or 180 days or what it was but yeah, How did he conquer audio problems? Yeah, I mean, good. Question. We're about to find out I hope. Well, let's see. Can we get a copy of his action plan? You know? We probably don't have that one. Like he I mean, he probably doesn't have that like scan or something, but maybe we could unpack exactly what it is that he did. He definitely is omnipresent. That is for sure. He's all over the place. He's creating content everywhere.

 

He didn't really enter in a special mentor program that was a secret Mentor Program. He had purchased our mastermind so he really just went through the blueprints. And that's how he met. With that. I think How did you ramp up and sustain your video production content machine, man, I mean, he just went after it. He just went after it. This is too good to not hear it right. Yeah. Yeah. Oh, we'll get through the techie stuff. stuff. is easy. The more you're in this industry. The techy stuff that eventually becomes easy. I shouldn't say that. It just is easy, but the techie stuff is, if you'll eventually figure that out to the point where it doesn't seem like or feel that heavier, feel that overwhelming. You'll eventually push through that. So I wouldn't worry too much about the techie stuff. You'll eventually power through it. But let's see here. Let's see if we got it. Let's see if we got it. Bang. Steve, what up?

Steve: Hey, hear me better?

Matt:  Loud and clear. Fantastic. Loud and clear. Let's see. Hang on a second. Can you go to your video settings down at the bottom and just make sure you're on 1080. Either of those will work out we're rockin and rollin man. The audio sounds beautiful. All right. Love it. We're back as Navy we're back, Steve I threw an audible in and here's what I did. I actually asked if I pulled our entire audience here. And I said, Hey, what do you guys want to know for Steve and I got lots of questions. And I'd love to do a quick fire question session with Steve if that's cool with you.

Steven: Awesome. I love it. All right.

Matt:  We're gonna keep you on your toes. Let's see what happens. All right, bang. Here we go. I'm curious about this. What's your routine for staying? motivated and keeping the fire alive every day? Do you have anything? What's the secret sauce, Steve?

Steve: Oh, man. It's an amazing question. You know what? Number one, it's my son. More than anything. I wake up every day with the ability to wake up every single day and see family. It's a constant reminder of this mission. And then that's just what gets me started getting fired up every day. Once I get in here and actually start interacting with our community. It's the people every single day. Once you build your community, you start building people, core people who rely on you. You can't quit on them. You actually have a sense of accountability from the people who are expecting your best from the people who are relying on you to build those relationships. You can't leave them hanging were the two things that really motivate me every single day. Wow. That's cool.

Matt:  I love it. How when you are first getting started, how do you go? How did you get followers?

Steven: You know what? So I'll tell you exactly how I got followers and then I'll tell you what I do nowadays because there's a massive difference. I started in December, mid December after going to the weight of legendary and I had zero followers. None of you knew me in December. Even fewer people knew me in October when I signed up for this but forget every day hasn't. Every single person starts with zero followers. So if you're thinking you need a big following, you don't know if every single person started zero at some point even the biggest people like the Kardashians started at zero. And answer your question. I started off, I left the legendary and some of the advice that was at the master was make three to four videos every single day. That was how I started out. I poured out content. I researched three to four videos every single day. I did that for about seven months. Up until recently I made almost 900 videos since then. She knows I'm not telling you guys to do that. Because I realized that that approach isn't isn't the right approach. The thing is that you don't need volume with your videos to build followers. What more people need is not volume but value. The difference between what I used to do and what I do now. What I used to do was focus on a sales funnel approach. I was focused on finding a big group of people here getting them subscribed, having a little bit of a smaller group, helping convert even a smaller amount you know forms like an upside down pyramid. And I used video three to four videos a day to reach that massive group of people to get them subscribed email to start converting sales and realized what happens when you focus on the sales funnel upside down approach is that you end up with a very transactional relationship with your leads so mad if I could I want to take I want to take a little bit extra time I want to show you an example of this. Yeah, so I have a class here. Let's say I've got this class and I've got this water bottle. Let's say this water bottle is leaking. These are all of the leads that you have right here. This is like your pipeline. And then the little tip of the water bottle here is your sales funnel. So I started out and I was trying to reach all of these people, this big pool of people filling up the water bottle and curator. You're filling up your pipeline with people. What I would do is I would funnel them through like this into the glass and this class right here. Think of this kind of like this is kind of like the people who have purchased from us. These are the transactional people who have actually made a purchase. So you've got your class. These are the people who have bought from you. But here's the issue- the water can't go up and back into your pipeline. That's extremely important, because this means the people in the class, they're just there. The problem with that is that they're just stale, stagnant. You're not getting it, you're not delivering any additional value to them. And so you're out again and you're off looking for new leads. Again, you're off paying money for paid ads, you're doing more videos to reach more of these people. That's the wrong approach. You're reaching these people you want to take to be able to take these people in the class who have already purchased from you to be able to recycle them back up into your pipeline. Yep. What's really important about this is that the way I just described is not a sales funnel. It's called a flywheel. And the flywheel design for marketing is pretty. It's about the most cutting edge marketing that's happening right now. And its marketing is moving in a direction where you no longer are running people through a funnel to get a transaction to go back to strangers and try to sell them again. What you're doing with a flywheel is you're taking the people who have already purchased from you. You're engaging with them through conversation, then you're delighting them and giving them so much that they're actually going out and they're telling their friends about you they're telling their family about you. and word of mouth is actually starting to fill this up for you. Sort of mouth is filling it up and purchasing it for you and it empowers you it allows you to be able to work less, you get to work less because you're delighted customers are going out and they're telling all their friends or telling all their family about you and their friends and family are going out purchasing from you. They're joining your community. They're engaging with you. So you actually have to do less work than people who are focused on that sales funnel, people who are focused on constantly going out and getting new leads. It's not about going out and getting new leads. It's about engaging your existing leads. Only creating content that attracts people. I mentioned a flywheel circle. It starts up here to attract people with your video content, for example, and then you're going to engage them in actual conversations. really find out their pain points, find out their struggles, and they're going along the flywheel. You're going to delight them with the solution that you have. So I want you guys to write down and remember that I want to attract people with your videos with your content. Your goal is not to create a video on what you're not selling them on your offer with your video. The only thing you're doing with whatever piece of content you create a blog or video is to attract them and you attract them by giving them so much value upfront. Create content to start conversations with people. That's the only reason to create content. So I started off to recap three to four videos real hard. Now, I create maybe one video a day and I'll only make content. If it is valuable. And I only make it to start conversations with people. 

Matt:  What do you mean by that?

Steven: I mean that when I create a piece of content, I don't I don't create any more sort of cryptic secret, you know, oh, find out what this is. It's not valuable enough to me. I create a piece of content that solves a problem right there on the spot. For instance, I created a piece of content just recently, and it's the seven places to promote your affiliate links to actually make money. Instant it's an instant piece delivers instant value and starts conversations in let's say comments on Facebook. From there. I find out each and every person's pain point. In my community. We have a system if you're not having conversations every single day with people, if you're not asking them, What are you looking to achieve, what are you looking to accomplish? What are your pain points and you're not finding these things out? That's why you're not. That's why your business is not growing, because through meaningful conversations you're not building enough connections with people. You're not engaging with enough people every single day. When you give people an interest in others and you get them results. Everything else ticket sales take care of themselves. People go out and talk about you. They rave about you. You don't have to buy advertising. You don't have to work really hard. You just have conversations all day basically, in Messenger and you build a business off of having conversations and building relationships. And it's so much more meaningful to connect then just drive them through a sales funnel, send them over to an affiliate link and then on to the next stranger. 

Matt: That makes sense. I mean, even to a certain extent it is. I mean it never really has been people are always going to turn to that model. What so when you're out there when you say first of all creating value solving a problem. Give us an example that like they like let's take like a niche of like, like, if I'm if I'm gonna fill it like I'm a like, I'm a digital marketer and I'm in the weight loss niche. And I'm creating videos and engaging with people. Give me an example of kind of like a piece of content I could create that would solve a problem. I think that's why those are your words, solve a problem. And then when you say engage with people, let's define that for the new people to our community who aren't sure what that means. What do you mean? Engage with people? Because I think that that's a valid question. What would you walk us through that process?

Steven: Okay, so you're in the weight loss niche. The first thing I'm going to do is, I'm going to go out if I have no, I have if I haven't had those conversations if you're brand new, you can go out to Google and use tool free tools, such as one called SM look up what people are asking about Google. What sort of questions are they typing into Google? What are the most popular questions? One of them is probably how do I lose weight quickly? You do from there if you write down that problem hot that question How do I lose weight quickly? And then you create let's say a video, video, then teach somebody a quick tip to lose weight quickly. Teach him something about you know, some simple like ketosis. Teach him something that gives them an instant result. Maybe you tell them you know what? This one exercise helped me lose 15 pounds in 20 days. Give them that video. Instantly. And then that starts the conversation. Got it. From there. You want to do is as you start all these problems in video, people are going to come to you and they're going to ask you questions when they're asking you questions. Take note of what questions are getting asked the most in that niche. And then what you want to do is create an actual document, let's say like a PDF solving that looks right up front. Tell them exactly what to do. Make it so good man. You can do this in a Word document but make that document so good that people think I should be paying money for this right now. CAC, the value stack, actually solves a problem. Don't leave them hanging at the end and say oh, if you want more information here, head over to my funnel to actually solve problems. When you engage, what I mean by engaging is simply conversations. Now the headline for this video for the event. For this video, I had said the 50,000 year old secret to make money online. That 50,000 year old secret I was talking about in his language. A lot of things change in marketing, a lot of things change in life, conversation and human connection does not change. That is something that is necessary in business business is people yeah and engaging just means having conversations with people every single day. Trusted in them. It means whether it's through messenger if you prefer the phone, if you prefer email, wherever I would say email is the best personally. Having conversations every single day with people engaging with people, if they've reached out to you see you as an authority. They see you as an influencer even if you only have authority and an influencer. And it means a lot when you reach out to them. And you engage with them and you influence the authority, actually ask them what's going on with you and how can I help solve your greatest problem? They tell you your greatest, their greatest problem. You create a solution for it. I just need to lose this weight, create a solution, go research a solution right next to them and say hey, you know what? I have this for you and I want to give this to you. I want you to have this. This will help you solve that problem you're having when it solves that problem. When you know a well researched thing, you create it and you help them solve that problem. Tell everybody about where they're gonna go. If the person for instance wants to lose some weight because they have a wedding coming up in six months, and they lose that weight and you help them do it and tell everybody at that wedding, about you, about your company, about that product. They're going to share everything they have, they're going to spill it all people are saying hey, you look amazing. How did you lose that weight? Wow, you look great. Oh my gosh, it was Matt Hetzel and his weight loss program that changed my life. You need this guy and I've had amazing conversations with him. He's like a friend to me. You can reach out to him and he responds. He's kind of once. They will talk about you and rave about you as promoters and when you have an army of promoters people promoting you for free. Less to do less work your promoters go out and they tell other people about you and the virtuous cycle begins again. Because then they tell someone about you. You solve that person's problem. And then that person goes to people and it's not their problem, and they go and tell people and that's how you start to work less, learn more, and deliver a ton of value to a ton of people. Every single day. You work less and earn more and you get to deliver value, what I mean what could be better than having that sort of impact on people. And still get to do the things you want with the people that you love the most.

Matt:  Yes. And that's how you experience all that exponential growth because you're focused more on what you said. Something about getting people's interest or being interested in them. And that goes to something that Dave often says which is focused more on the interest stated and less on being interesting. Like people always want to be like, oh, I need to be like the Kardashians or something you know, like oh, I've got to do something crazy. But the truth is just being really interested in what people actually are, what are the real problems that they want solved and how can you be the solution to that? Me earlier this week said that on Monday, we had a lady who's been coaching in the well, she's in the kind of parenting niche. And so she does coaching with moms to declutter their houses and she's got a really successful business in that coaching industry. And she said, How can I? How can I? What problems do they have? How can I solve them and how can I show them that I'm the one to solve it now, right now? Yeah. And, and I like how that leads into the whole conversation piece. Especially for people who are newer, and they're a beginner, right. So the reason I think that's so important, I'm just expounding on what you just said. But the reason I feel like that's certain is as you get started, and you're getting moving you are actually wondering how do people word their problems? How do people state their problems? And if you get into conversation with 10 people guess what, you know, you go back to your marketing, and your videos and your funnel and your all of your emails and everything can actually take that language from your conversations and put it into your marketing. And now suddenly, you're speaking the same language as a normal person rather than using marketing lingo, like industry lingo, that no one really understands. Every industry has their own kind of lingo. They use it. But now you're speaking normal people speak like normal. You said the word. Yeah, and normal spoken language or normal type language. Man, I think that that's so powerful. So as you're as you're starting out, and you're creating content that solves people's problems, and they're bringing them into conversation with you, here's the nuts and bolts piece that I think a lot of people are wondering which is if I go out and create a piece of content, how I gave watches my video.

Matt:  Get to engage with me to reach out to say something to me, like what do I do? Do I? Do I say something in my video that it's a call to action? Do I put something in the comments that says hey, here's what I want you to do. How do you Steve communicate to your audience and say if you basically if you'd like to learn more, I can help you. Here's what you do next. 

Steven: Well, the structure of a successful video, basically it's four parts. You have the hook in the beginning of the problem. You're addressing how to solve the solution but he's gone particularly well.

Matt: Actually. I'm glad that he got booted there for a second because the hook for those of you who are newer, you might not know what a hook is. A hook is a beginning where you bring somebody in and you sort of capture their attention. Then you've got the hook for the problem, keep going.

Steven: You got the hook, bring them in capture their attention, as Matt said, you've got the problem that you're addressing you want to use the exact words of the people who have already messaged you whatever the problem is, with how you're going to solve it the solution and then you've had the call to action at the end of the action. You should be that your community is already asking you for so if they're if they're saying to you How do I get started? Make your call to action to get started with their exact words back in the call to action to get started, just leave a comment to get started. DM, send a DM simple stuff. And if you prefer it. People are just gonna naturally you know, social media, people are gonna naturally reach out and say, hey, you know what, I heard you say that and I wanted to know more about this. Can you expound on it? Can you tell me a little bit more? On top of that it's almost a natural flow. So don't don't obsess over the call to action. Don't obsess over the wording, just people do. That's what a call to action is. Make sure that you solve a problem in that video. And that content spends most of the time solving that problem.

Matt: Yeah, I think that that makes sense. I think I think it and that's such a beautiful thing. I mean, if you can really solve somebody spawns in man, that's powerful. Because if you can do it once, then people are going to have more and more belief, a deeper level of belief. And I think what's the word? I think here's a powerful word that comes to mind as you explain this is the word certainty. Meaning when people have certainty, that is basically the holy grail of marketing. When somebody feels a level of certainty when you solve their problem or use of maybe they don't have one problem, but you solve one of their problems. And you're like, wow, that I was just somebody wondering this. I haven't been able to solve this. And I feel like he just solved my problem. Yeah. Now could he solve more problems? No, he wants now he's got for instance, a product or something. Wow, interesting. I have a level of certainty that you know that he's already solved my problem for free. There's maybe something else and then boom, they purchase and again level of certainty, is now you're solving multiple of their problems. Anyway, I just think that that's a powerful idea and a powerful man. 

Steven: So it is in a lot of niches out there, where you guys will see life come to you. They've already seen a lot of other things online about that particular thing. Most likely, you're probably not the first person they've seen. And in my experience, a lot of people doing affiliate marketing one niches out there. They're really not delivering a lot of value. Post on that sales funnel I mentioned earlier, how do I get the most leads and get to build an email list and drive down as many conversions as I can down here. And then once people buy from them, they don't hear from them or even at the top, maybe someone reaches out and says, Hey, you know, how can I lose weight coming up in six months, and that influencer that person never responds to them, forwards them over to a virtual assistant, or sends them through an automated bot. I wanted to tell you guys this too, is that through this journey over the past eight months, a huge mistake I made. I set up a very intricate artificial AI bot system in our community and Facebook Messenger actually us I used a program to set it up is pretty complicated led through all kinds of trainings and things it was called the cashflow bot, and what I found from doing that for about a month and a half was that engagement not only dropped, but it came from a very bottom unit. And it showed people were angry. It didn't work. Well it was very mechanical, you know, somebody would reach out and say, it would say screw screw you you're you're a scam or whatever they say. And then the bot would reach out to him and say, Hey, this is Steve. Great to you. How are you doing and what can I solve for you? It just didn't didn't make sense. There wasn't a human connection. And so the mistake I made was trying to make it more efficient for myself and for our business. The expense of our prospects at the expense of everybody in the company. I went to make it more efficient for myself with some automated systems that just did not work well. So if you're thinking how can I automate this as much as possible? It's good. Don't Don't search for all the don't try to make your life simpler. Prospects' lives are really difficult. Because if you remember that attractive, engaged delight, you're going to cause a lot of friction. In those three things. You're going to cause a lot of friction after you attract them. Engagement is going to cause a lot of friction and you're not going to delight people, which is going to stall your business growth. So you have to have those conversations with people, those genuinely interested conversations with others. And don't seek to automate things so much and make your life so convenient that you're hurting people who you could be helping.

Matt:  In our world, the only way we were able to really get those bots to work, and we ended up running into lots of issues with the bots. Facebook didn't love that number one. But yeah, the only way we were really able to get those to work I steal from you know, a small level of engagement to start, like just one touch that was really vague and and they like fun, basically funneling people based on another response into real conversations, using it as basically just a tiny little gate to push open. And that was really the only way but Yeah, same thing. It's like, you know, you're gonna get so many responses that are just human and not really conversational at all. I feel like you know, I feel like in my experience in my world, as I want you and others to create content that drives leads and solves problems and lots of people are really interested. I feel like there's this sort of hidden secret

Matt: That a lot of people who start out and really grow and grow fast, is they're willing to take the time to do type of engagement and there's a lot of people on here right now, for instance, who are like, No, I would take the time, I just can't figure out how to how to get people to respond to me. You know, and I think I'm being really straightforward and really clear. I keep getting these. I keep getting people, we keep getting people on the show, and a common theme that keeps coming up is the late layer thing. People keep coming back to the show and saying, I just learned to become really clear with people and your version of that seems to be I learned to help solve people's problems, rather than being cubed. And you know, rather than being sort of a little confusing or a little vague with my videos, I learned to become really clear with people and what happens in that case is the level of clarity that increases conversion rates. Yeah, I mean, there's, there's the people who are coming through our cloud. That's why a lot of times when people create long form content, but it's a little bit more vague and it's a little bit more kind of curiosity based like on YouTube. Since they dry they have high numbers of traffic, or actual conversions are very, very tiny tons of leads. Very small amounts of sales. So I just find that interesting. I find that really interesting. Because yeah, I don't know I think that there's a little hidden gem in there about marketing and about

Steven: Yeah, for you know, what I see in university too, in a lot of different markets, is I see people create content. So I do a lot of research. And one thing I see a lot is I see the piece of content, I go down and I look through the comments. And there are a lot of customers and clients complaining in their comments. You know, I'm here again, I've reached out five times. I don't hear anything. I can't stand this never responds. It'll be, you know, 10s or dozens or hundreds of comments that never respond to me. Never hear from them. They told me to comment when I come in and I don't hear from them. That's a great example of these people just sitting at the bottom and not they're not delivering any value back to the top. That they're not refilling the person's business and they're not delivering the value. They're just sitting there and they're actually hurting that business. You know, the funny words, but if they're not teaching with people, if you're not reaching out to them, if you're not if your comments are filled with your responses, for instance, then those people are just there, they're wasted energy, and that's where a lot of sales are lost. And that's where a lot of the help that they deserve. So I just wanted to add that little caveat.

Matt: That's good, man. That's really good. I don't know if I could have said it any better than that? Because the epic eggs are just going to wrap up our show because I just looked at the camera and I just said, I just said I couldn't have said it any better than that. And that was a great note to end on. Do we make it through all the different techie whatever bullshit, I guess what? Here's a little learning lesson for everybody who's here. Number one thing really matters. Yeah, Mike just said it. Like I said that was a total Mic drop. It actually doesn't matter, especially in the world of online especially when you're getting started, especially when you're just it's your first time doing anything online. Like maybe you're getting a real gym, meeting coach or, you know, whatever. Next week, we have somebody on who's who's grown at 9000 follower accounts. In the dog training niche and has lots of affiliate traffic and all this kind of stuff. Whatever you're getting started with doesn't matter.

Matt: The most important thing is to remember that the techie shit, the logistics of your funnel, all of that stuff you can work out as long as you focus on solving people's problems. And if you focus your focus and time and attention on that alone, man that isn't absolute, like straight away. That is the solution. So Steve, thanks for coming back on. We'll have you back on again, of course, in a couple months if you'd like to come back on and we'll get even more gold nuggets from you. As you learn and keep growing and keep building your business. You're about to hit another humongous milestone with us and that's cool. And you've got a rockin ‘business.

Steven: So I'm looking forward to now. I'll see you in December too, it’s going to be amazing.

Matt:  Hell yeah. Let's do it. Alright, guys. Let's see. Where can we follow Steve? Should we have people find you on Facebook?

Steven: You know, Facebook's the best. I prefer it because we can have conversations that way.

Matt:  Beautiful. Love that. All right. Thanks. A lot. Peace out. And I'll get people over to your Facebook. Thanks, man. All right, guys. Alright. Peace out everybody. Have a great rest of your Wednesday. We will see you back here at the same time like tomorrow at 10am. Eastern. Go find Steve on Facebook at Cash Flow marketer. And we’ll see you back here tomorrow.

How To Use Social Media To Grow Your Business

Below is the transcription for this episode:

Dave: Hey what's going on my friends it's Dave Sharpe/ Welcome to Wake Up Legendary I'm gonna be waking up legendary here with you this morning fresh and first cup of coffee my friends fresh and first it's not like I got three cuts so far so we are going to wake up legendary. Alrighty let's welcome our guest onto the show today who as you can see by the title tunnel vision has well been something that she's used. Let's discuss the pros and cons Robin Welcome to the show.

Robyn: Hi, thanks for having me. I'm so excited to be here.

Dave: Hey, you're You're welcome. I'm really excited to tunnel vision with you. And JoAnn then took that this weekend and sent out a whole email about it. Which I thought was kind of cool about this idea of you know, three moguls sitting at the table with one of their fathers who happen to be buff, Buffett Munger and Bill Gates and Gates' father asked, you know, what's the number one thing that you would attribute all your success to? And each one of them all at the same time said focus, you know, and focus is another word or I guess, you know, for tunnel vision. So, talk to us a little bit about your story. How you started with legendary and what is tunnel vision played, you know, what part has it played in your journey?

Robyn: Yeah, absolutely. Um, so I signed up for the 15 Day Challenge. Last year, it was late September. I didn't really want to get through October until November. And where I came from with like, the tunnel vision and stuff I think over the last year or so. You always kind of see a lot of ebbs and flows like you have highs you have lows. You know, sometimes you don't really know what that's attributed to, but obviously you're going to stay consistent is the best thing that you can do. And for me like when you're when you're at a high, you're like, Yeah, this is amazing. And you're riding the wave and then when you have a low, you know, you kind of bring it back down you try to focus like okay, what am I doing wrong right now? You know, like, okay, how can I make this so that if you have tunnel vision and one thing, you could end up wasting so much time on it, like even even recently, like there was I couldn't get a link to work and I'm like, I know how to do this, this this, this thing ever but I wasted, you know, hours that I should have just walked away from and then come back because it literally clicked like a couple of days later and I'm like that. So for me like it was kind of just in the last couple weeks like a revelation of you know tunnel vision can be a really great thing if you use it correctly, like, you know, or inciting. Like a goal every week like this week to you know, post my real bad Facebook three times a day and stay consistent like that's a small goal. But if you're tunnel vision on the same thing every week, then you're not you know, you're not really learning, you're not really growing. So like when to use it and when not to use it because sometimes it's good and sometimes it's bad. Yeah.

Dave: Well, I like the thought process of, you know, when I'm having a challenge, it's time to really kind of focus on hunker down, if you will. There's all kinds of things that people have said. I love linguistics, communication words, I love how people use simple little things to communicate big meaning Right? Like, like the example that I just gave hunker down. You know, that could mean if I if dad's if Dad taller and y'all better hunker down, that might mean like a hurricane is coming and we're all about to die. The little phrases that we use, hunker down laser, zero in focus, all have a big meaning but we sort of throw them around nonchalantly quite a bit. What do you think, people? What do you think people that are saying that don't see the opportunity that are frustrated in their first 30 or 60 days kind of getting things up and running and they're maybe not quite looking at things the way you're you're talking about what do you think they don't know that you now know you got they think they would have thought of those chapters wish they hadn't. 

Robyn: If you stick with it, the benefit is huge, you know some people it takes a month, which is you know, in my mind, that's a very short amount of time. Some people take six months. Some people take a year, but it's if you stay consistent, it will happen if you're doing everything that you're supposed to be doing you know, you're following the proven system. Following the blueprints, if you have the blueprints, you're reaching out to your mentors, if you're doing all of those things, and they say you know you're doing a good job, just stay consistent. It will come because even if I'm by no means an expert whatsoever, even though I've been through it almost a year now, you know and you learn, there's highs and there's lows, and you don't get to the lows because you're doing it wrong. It's just how it works. You know the algorithm changes.

Dave: Constantly looking to see if you have updated Commission's leads, or we're getting hung up on those numbers, is that what you were alluding to?

Robyn: They're not Yeah, you're fine. But yeah, don't get hung up on the little things like that and just keep going because you know, you know, if you're being yourself if you're being genuine, if you're having you know, real conversations with people and really creating those relationships. You're still building your brand and you're going in the right direction. And sometimes it just takes a little bit longer, but it will come. 

Dave: Well, it's true. You know, it's true. It will come as somebody says, who's supposed to be your mentor. You are supposed to be your mentor.

Robyn: Facebook group and I relied on it so much, like even just looking through other people's comments. Usually I find my answers right there. I don't even have to post anything because somebody's already asked that question.

Dave: You know, I heard Warren Buffett say that he told the story cuz you know you know, people always ask them hey, how do you know how can I get rich? How, what am I doing wrong? All this kind of stuff. And he said, Well, it'd be better for me to illustrate this with a story, you know, because he gives them the things that he's done. And that's not, you know, people are always like, what's the secret? You know what I mean? Like, what's just, he's like, Well, I did the simple thing and there, he's like, Well, let me tell you, let me illustrate this with a story. He said, You know, people came to, I think he's an example. He said, people came to Mozart and said, you know, hey, I'm 21-25. It can teach me how to write full symphonies. You know, and Mozart said that's too much like I you know, the basics are there. It's just you gotta practice and all this kind of stuff. And they said, some of them were also younger. And he said, Well, it's probably not not good for you to start, you know, try to try to do whole symphonies right now at your age. And they said, Well, you started when you were 11. And he said, but I wasn't going around asking everybody how to do it. You know what I mean, right?

I was just trying, you know, I was just, I was just doing it, you know, and I think that the reason why is just a little bit just OnLive you know, just kind of scraping the sides a little bit. But the reason why I tell that story is just because you know, mentors online. Our opinion of mentors online is you gotta be careful. Be careful. You gotta be careful who you listen to. You got to be careful who you got to be careful. You know, tunnel vision is one of those things that can work wonderfully if the vision is set on the right. Goal. And the right people, you know what I mean? It's like, it's like it's hard to stay with a good business for a long time. Because we're always looking for the high highs or lows that draw on the excitement, and sometimes a good business just kind of doesn't even feel like it's growing until you look back and go, Wow, I can't believe how far I've come and look at how my life has changed and I didn't even realize it, you know, and that's actually one of the in terms of the tunnel vision piece. There is an aspect I think of, of really, really embracing the boring embracing the monotonous in terms of metaphors, really seeking out people this has been a big strategy for me, that are not teaching me to add more shit to my plate, but are actually encouraging the ways that really, really benefit your business in how in my experience, my wealth has built my relationship my marriage has flourished. It's it's me focusing on really simplest, simple, timeless principles that have worked for previous generations that it's just a different application. Now. It's like TikTok it's like I see somebody saying, oh, you know, like, Andrea, and I'm not picking on you, but she says I'm very disappointed about tick tock. It's like, well, if this was 1983, you'd probably be saying that about the phone book, or you'd probably be saying that about billboards or whatever. It's all the same. It's like if that's what you're gonna do is it's just a platform itself, instead of realizing that no matter what you do, it's going to be cat and mouse, there's going to be challenges in your ability to be successful is not about your ability to be able to just walk in and just follow directions and have it all go perfectly every month. the ability to succeed is to actually find mentors in places that you wouldn't suspect finding a mentor. It's why I don't sell my coaching anymore because I'm not anybody's one automobile. But I do a free show that if you actually listen to it, instead of bothering with the the, if you listen to the nuggets, the mentorship that comes out of this is it's you can't even put a price tag on it like there's five episodes or more of regular people in their first year who lay out exactly what they've struggled with overcome all this kind of stuff, right? And so, again, our ability to be able to get through these challenges and have success in our business is not particularly dependent on us. Like it's not about the platform. It's not about when the challenge, how do you deal with all forms of advertising all for and I know you're not a quitter. Don't worry i It's not about that. It's about just learning how to be an entrepreneur versus just being an employee. In you, Andrea, me, probably robbing everybody else. We've all been trained to be employees. We've all been trained so we just look at a problem. And we just stare at that problem until our supervisor comes over and helps us or until our teacher comes over and helps us right or what do we do in school? We put up our hands. Yeah, but in entrepreneurship, imagine how you train yourself. You put yourself in a house or in a room by yourself with more limited resources, meaning that there's not your boss sitting right next to you. And you have to be resourceful. You have to go through the education which is really laid out and when we dig we find that most people who say I'm not getting results, they haven't done the work, meaning that when we get into entrepreneurship, a lot of if we have an employee mindset, mostly which we all do, it's it's just the way we will essentially feel stuck, because we'll feel like I got my hand up and the teachers not coming over here. And you see that's like and that's why a lot of people will fall into the nets of the Guru who's like, I'm going to do it all for you. I'm going to do it all for you. So anyways, what comes up for you, as I say some of those things?

Robyn: Yeah. So one good one and that just like I when we're talking about like the ebbs and flows of things, I think, after being in it for a little bit more time now I have absolutely come to appreciate when I'm on the downward side of things, because I feel like I have more time to grow and learn instead of just constantly. You know, every moment I have is talking to people and responding to DMS and responding to comments and things like that. I feel like I have more time to actually, you know, dig more into it and do more more things with it. And I come to appreciate that because I know that the highs are gonna come right back. Where because it's, so we're going to come where I have, you know, at the end of the day, I have a lot more dance to respond to, and that's going to take a lot of my time versus working on myself and my brands and creating more, you know, unique content. So just finding those like opportunities where you're like, Okay, I do have more time today, like what can i What can we focus on and like setting those small little goals for you, even if it's just that one day, like that's your goal for the day, that's great, you know, learn something new, dive into things that you wanted to, you know, expand that you have instead of, you know, the times when it's crazy and you don't have all that extra time to like learn a new platform or something like that.

Dave: So you're using Instagram quite a bit. It looks like you've got a lot of activity on TikTok on Instagram. What's on fire for you right now. You had mentioned Instagram on your questionnaire and, but things may change from week to week. 

Robyn: Yeah, for sure. So on Instagram, I think I think in the beginning I really kind of downplayed Instagram and I was like that's a place to put my link and I'm going to start on Tik Tok and just tell everyone to go to my link and Instagram and it took