Business Management

Below is the transcription for this episode: “Tips For Better Results For Digital Marketers” 

Join Matt & Elain as they discuss tips for better results for digital marketers & how to overcome feeling nervous.

Matt:  Hey everybody, happy Wednesday. Good to see you. We are live and it is Wednesday, July 13. You can see I'm live. I was waking up from my beard and my scraggly beard, and listening to how high housing costs are feeling inflation. I'm stepping in for David Sharpe today and joining you live for Wake Up Legendary, brought to you by Legendary Marketer. Today we are discussing better results for digital marketers. 

So that's what's on the podcast this morning from my beard drumming session. If you're just listening, you can't see that I just held up my phone to prove that we were live and that was the Spotify thing that was sitting on my screen. So we go live every single Monday through Friday at 10am. Eastern. We're pumped that you are here. If you're live with us, leave us a little comment and let us know where you're tuning in from. It's always fun to see people all over the world tune into this thing live. Lots of people tune in as a replay as well. Just so you all know if you want to get a text message reminder when we go live. We send out a short little text message every single morning when we go live and it just says I mean it literally just says like, Hey, we're going live with XYZ person and they're going to tell us about you know what? See, all you have to do to get that reminder is you send a text message from your phone. And it's you know what, I just got my message right now. And here it is from David Sharpe. Do you feel like it's taken longer to see results? So when you send a text message it should say w u l so you text the letters WUL that's in the message to 813-296-8553 If you're watching on the screen right now, and we just send out a short little message. We don't try to sell you anything. We're not trying to scam you or or try to sell you a bunch of products for 1000s of dollars in these text messages. In fact, in the years that we've been doing these text messages, we've never sold anything. So this is just a way for us to remind you hey, we're live join us. This should become part of your routine. If anything else just to have a place where you can wake up and hear an inspiring story rather than waking up to Fox News or CNN, or some total and complete BS about God knows what is who knows, you know, a lot of stuff going on in the world. And wouldn't it be better to start your day with an inspiring story of somebody who's like a go-getter taking action, is excited about life, is pumped up and is on a really cool journey. So that's what we do every single Monday through Friday. Also, if you'd like to get any sort of legendary marketer merch I have a little bit sitting right next to me you can go to the Legendary dot shop. Really easy to remember Be Legendary about the shop. You can see I've got my T shirts sitting around here. And yeah, it's super affordable. It's not a big, you know, again, our markup on that isn't crazy. We mostly just want to get it in your hands. We want to let you wear it to the legendary shop and if you all wow we've got New York City we've got Florida's in the house. We've got a warehouse in Pennsylvania in the house, Indiana. We've got Jersey, Alabama, Florida, what's up everybody? Oak Park I know right where that is. I had to live there, Philly. Oh man Jarius what's up? I'm in North Carolina, Minnesota, California. All right. Now if you all can give us a little hand clap emoji. We want to welcome in our guests for today. 

Vee: Hey, how are you? How are you? I'm good.

Matt:  Tell everybody how nervous you are.

Vee: I am so nervous guys.

Matt:  We just chatted for a minute before getting on and she's like, Oh my god, I observe Iris. Yeah. Well, cool. I'm excited that you're here and I'm excited that you know you're nervous because everybody who's sitting here watching this is like oh man other people get nervous too. Well, cool. So tell us a little bit about you. Tell us about some of your journey to going online. And you know, I think if I read right you quit your job last year towards the end of last year and didn't want to go back to a nine to five but tell us about the job you were working what that was like why you decided to quit your job how you found legendary. Just bring us into your world.

Vee: So I quit my job. I was in healthcare. And what with COVID We became super short staffed and it was just so hectic the workload that we had to carry on and it's just ridiculous. So we even had to work overtime on Saturdays, which is kind of odd for I guess, like the office setting. So I was putting in a lot of hours. And I have a daughter and she is my only child. And she's going to be 16 this Friday. So I'm like, dude, like this time has taken two years. This girl's already talking about college. And I'm just like, whoa, wait like you're leaving. I don't want you to leave. So I just felt like we missed out on so much. So I was like Screw this like I need to do something else. I want to stay home with her. I want to just kind of make up for time loss. And so I quit. I quit not just because of that. I quit like the work situation just driving across town and then all the way back so I'd had to leave earlier than she'd go to school and I'd have to come home later. And it was just it was just not working out for us. Like I was so stressed out and it's crazy because I have to actually come across lead during the year prior. And I just brushed it off and I was like no I was interested in it but I just didn't jump on board because I had other things going on. So it's like now and then I came across it after I had quit my job and I was like hello like I remember this opportunity. So I was like I'm jumping right on it because I had no plans on going back to health care and nine to five like I was just over it. I knew I wanted to do something for myself and to have time with my daughter and so I did and I had my I guess I completed the training as at the end of November. Yeah, I didn't January just because I was kind of in my head like with doubt and fear of being on camera like I am right now. And it's just kind of like I was like, You know what, like, I have to make this work. Like, I know why I don't want to go back to the hive. So I have to remind myself like, this is why you're doing this. And so I just push that day on and I just do Yeah, it takes me a while to finally find a, you know, a clip that I'm comfortable with. And I'm just like, Alright, let's do it. You know? Yes.

Matt: Okay, so from all the way from how you'd seen it in 2020 you had seen that wow,

Vee: Yeah. Exactly a year prior. I saw it in November 2020. I remember because we were moving into a new home. So a lot going on. 

Matt: You know, what's funny to me is is I just feel like people have different different sort of timelines, but they there's this unconscious, I feel like almost like an intuition or something where people just have a little, there's this span of time that they just need to sort of just sit and there's their things moving on. The surface. But everybody who's looking above the surface is like, hey, what do you do? And yeah, like, what? What's going on here? And yeah, no, I think that's cool because I think sometimes people rush into it and also sometimes people don't have the patience for other people like there's certainly some people who would have told you Wow, what a what a wasted year. I mean, jeez, what were you doing for all year you could have been, you know, and all this stuff, right, and that whole game but no, I think I think there's things that happen and things happen at people's own pace. Um, and, I mean, yeah, like, you're in your 30s And it's like, you have at least you know, if everything goes right, at least 3040 50 Plus more years of life, like you're just getting started, you know, like, things are just getting going and, and it's awesome to discover something like this or an ability to make money on the internet or have income that's not tied to you being in a certain location at a certain time. I think that's cool. And well, it's cool that you're got started and so from the time in November until now, that's like a seven month eight month ish journey. Yeah, well there's I mean, when you started the challenge, there's some nerves around being on video. There's nerves around being like, you know, on camera and stuff like that. And I've been curious up until now, like what have you learned about that experience and what tips and tricks would you have for other people who are like cheese? I could never. I would never like to put myself on camera. That's crazy.

Vee: Oh, my God. It was tough and it's more of a mental thing because I see people on TikTok. I scroll through tick tock sto and you know I just fell in love with these total strangers and just from being themselves so I'm like, why the heck am I trying to make everything look so perfect and look my best like, nobody cares. Like it's really just resonating with the individual that builds that connection. So whenever I create content, I'm just like, let's just do this and I'm not even gonna look at it. I'm just gonna edit it and, you know, send it off. And yeah, I mean, it kind of took me a while because don't look at my first videos please because they're horrible.

Matt: Say that everybody. You know what they do? They scroll and they just go straight to your first video, like, should I tell you like, man, who cares? So yeah, I just don't know. It just takes practice. I guess I kind of have to remind yourself why you started this in the first place. And just go with it.

And I think you know, as I look at a lot of your content and stuff it's really good creative content, and you're almost at 10,000 followers, even if that happens over the course of 567 months, like it's happening to other people faster, and sometimes that's not sustainable. And getting to 10,000 followers means you objectively did something right. You know, like you had to have captured an audience and something about your marketing and your style had to have grabbed them and caught their attention which is really powerful and you're what do you know, like 9900 followers here, you're super close after this show. You'll definitely have 10,000 Because there's at least 80 people who will come on here and who will follow you on this on on TikTok so, but I think I think if there was a if there was like an initial takeaway for me from your journey from, let's say, finding our challenge in October, November to being where you're at now, I even find it interesting that like, and I have this too. Very similar. Are you kind of introverted or extroverted introvert? Okay, yeah, me too. And by a longshot, especially when I first got started online, and I think what's really powerful is that I've always had this kind of secret belief that introverts have an intuitive skill about how to connect with people. And so I think a lot of times that introverts who have five or 10 or 15,000 followers on on Dr. Graham or something, those followers are inherently a little bit higher quality followers because introverts sort of know how to like, push through the screen a little bit into into people's minds and hearts and connect with people. But also, I think it's telling that or it's just interesting, I'm just making an observation that it seems like you're nervous on why you don't appear to be nervous, right? Like you're like, I don't know, it doesn't it doesn't come across to me like wow, like, this person's really nervous and I don't think anybody watching here is like, look at her. She's so nervous. You know, I don't really think that's the case. I don't I don't. And what I think my takeaway from that is, is you've built sort of a resistance, or sort of a I think that you know, introverts have the capability of sort of learning. People have this session, just say introverts, but I think extroverts know it and understand it easier. It comes more intuitively to them the ability to walk into a room and sort of quickly adapt socially, and are like, okay, how am I going to navigate this right? I walked into a room and I was like, oh my god, this is so awkward. I see. You write directly to my seat in the back row, and talk to me or especially not small talk, right? But my guess is, in a lot of ways. What I experienced online was doing all this really helped me in person too. And my guess is that you, in a lot of ways, have sort of learned or adapt new skills and skills. sets in that way of socially and connecting with people but also, just pretty simply, I would say, like, performing like just being a presence on camera to people and having sort of speaking with confidence and speaking with clarity and that's a really cool would say if that happened in six months. To me that feels fast. You know, like I think today it's been a while it's been slow or whatever, but that's pretty fast.

Vee: I honestly felt like I could have, I guess like how can I say I could have done better sooner because I did go live once and only once and I felt like it was a train wreck because I was so nervous. And I was just talking super fast and I didn't even like acknowledging the comments on screen or coming in and I was like, Okay guys, like I have to go like it was so embarrassing. Come with me just so I can feel comfortable. The live analysis like I did, I would like for like six minutes and I made you know, it was it was I should have actually been going like more but I just can't. Can't do it.

Matt:  It should be an interesting word, right? Oh, I think here's, let me just give you this nugget of information. And then you can do whatever you want with it. But for the people who are going to live regularly, there's a breakthrough moment. I promise you on the live aspect. There's a breakthrough moment. It happens for everybody who goes live enough where you snap out of it and you immediately it's almost like a night and day just shift and eventually after going live enough. Every single person experiences what you're talking about, every one of them the awkwardness that how the hell do I figure this out? It's like a fish out of water. And everybody who goes live regularly has that moment. And it might last for five lives and might last for 10. It's usually not super long though. Like it usually happens pretty quick on about your fifth or 10th Live or something like that. You'll just be like okay, I have more presence here. I get this, I figured it out. And and and then it just shifts and suddenly you don't have that anymore and I had that happen because I used to do webinars back in the day. But more recently, I was feeling really nervous when speaking to our masterminds and I had spoken on webinars hundreds of times, like maybe 1000s I don't know, not nervous at all. But every time I walked up in front of a room, my whole body just tightened up. Oh my god, like why am I so nervous? I could puke and I felt that my voice was weak and you say that your voice gets louder. My voice was like squawking and I sounded humiliated. And, this last time it was our mastermind in May. This is the first time that I walked up in front of the room in our Mastermind and felt zero nerves. So I noticed that my breathing was fine. Then I felt totally comfortable. I had no issues at all. And that was uh oh, my fifth or sixth mastermind I think. So. It's right in that it's right in that area five or six where you're suddenly you, you know where to point, click, you know how to engage people. So you should keep going live. The other big gold nugget that I wanted to drop to you and then I'll let you kind of reflect back on is that a lot of people who are selling an absurd amount of products and making a lot of sales both in our industry and other industries to all sorts of industries are going live. And to the point where I've seen people sell digital products talking about how they train you to go live because these people are going to live and there's some people who are going live and selling almost like QVC like they're selling like home shopping network style, just selling watches. Free and I don't even know what else but anyway, all that to say that you've grown a following of 9900 people and sometimes people discount that so I just don't want you to discount that. There's 9000 people on earth, almost 10,000 people on Earth who are like I want to see more. I want to learn more you're teaching me valuable stuff. I know I am captivated. How do I learn more from you? So definitely just don't discount that. That's a big thing.

Vee: Thank you. Yeah, I like I'm shy on camera but you know, once I get to know you I open up so a lot of the messages that I get like in the DMS like I'm not shy I don't hold back. I'm very confident in my message to get it across. And I just felt like that is where the connection builds. 

Matt:  Yeah, and that makes Well that makes a lot of sense to me. And part of what might be helpful to you is sort of viewing your content and vibes that way. Right. So like, especially on a live like, like, people come in when you first go live. I mean, it's tough. I'll just validate your feelings. It's tough. I mean, there's nobody there. You're like, is anybody gonna show up? And I heard that to a certain extent when I started doing live webinars back in like 11 and 12 where I would go to webinars, there's nobody there like, like, and I would just do the webinars so I could send it out to my tiny nonexistent email list after the fact such a joke and but but you know what Dave Davis was the same story he used to you know, our very first times going live everybody's got this day one hate for him. He you know, he would close itself. off in his in a room with his computer and he's like, hey, you know, he would tell Aaron, he has his girlfriend now wife at the time. He you know, hey, I got a webinar and I'm going to be really busy for the next hour and he wouldn't click go live and nobody's there. But you know, he couldn't let her know that. So he's behind the door like, Hey, we got a packed house tonight. How's everybody doing? You know, and like, like, Alright, I gotta show up, you know, and there's no, it's so relatable, right? It's like, oh, my gosh, okay. I'm not the only one who thinks I'm crazy. And, and mostly it's like I don't know. I just think the element of going live can become really fun and it can become a habit where it's like I can. It can really shift from like, super intimidated and scared to go live. They're like, No, really excited and it almost becomes like a drug in a way that sounds bad but like it becomes like this. Thing that feeds you dopamine, which is basically a drug and yeah, I think that I think that in a lot of ways. So so fixated on lives, but yeah, the live is a powerful way to do that. It is to convert people and to and to connect with people. I just think everything in marketing is Psychology and in the world of going live. What it does for a lot of people is it takes from conceptual viewers to real engagers and and when they watch your stuff, and they're scrolling through videos and you come up on their for you page and then I call it cool like I want to learn more about that and they hit follow well there for them in that moment. You're just a distant creature out there who's like posting videos and who knows if you're even real. But if they see you're going live and they sit there for even 10 seconds like people underrate somebody sitting on a line for 10 seconds, because their DNA they're soaking in a lot of things. They're looking from left to see if this person's live or if this is like is this a video or are they live? And then you know, they're sort of contemplating like whom do I tune into or not? And also, you might think you don't have viewers but you might just not have people who have tapped into it yet. You might have people who are scrolling there and haven't actually watched because I'll do that with lots of Yeah, you don't actually tap and go into it. And those will show up as viewers so likely as soon as you hit Go Live, you've got lots of followers who are sitting there watching just haven't tapped in yet. Right. So you've got to have a way to frame that whole experience in your mind where you're thinking through, okay, there are people watching this and I'm going to speak to them confidently, and they start to feel that energy in there. That's when they're like okay, I get it now. Now. I've seen it with my eyes, this person feels and I understand that this person has some influence. And also not Do they just have some influence but somebody showing up and going live. There is there's a difference. This creates this. It's sort of like an authority hack. Somebody doesn't really go live and especially go live regularly. Unless, unless they're really taking it seriously. It doesn't mean that you have to go live to take it seriously, right? But if you are doing these lives, it's like this person's real, like they're illegally kidnapped. And it's the same thing with marketing in general and marketing if you're going live or I'm sorry, if you attract somebody for the first time it's usually not likely they'll buy from you. If they see your marketing 5, 6, 7, 8 times more likely that they'll buy from you. So if the same thing is true with lives, they see you go live one time it's like okay, that's interesting, though, they decided to go live some, you know, this random one off time. But if you see somebody who's live five times or like I've gone on and seen Calvin Hill live on TikTok almost every day of the week for a loan. And it's like, oh, yeah, it's like, it's like, this is what he does. It's not a thing he did. This is who he is and what he does. And now if I'm tuning in and listening to him talk about digital marketing. My guess is somebody who goes live that much, probably knows a thing or two, I'm gonna listen. And in the world of referral based affiliate marketing, that's where it gets really, what's why his conversion rates are so high to people who purchase things from him, not just our stuff, anything. It's because his recommendation carries weight, which yours does, too. Right? That's why 10,000 people follow you on TikTok. 

Vee: I see like a lot of people when they have like so many followers and I'm like I look at mine and I'm just like, and I like I can't beat myself up because I literally we all start from zero, you know, and we and I'm proud of my 9,900

Matt:  Well, you should be proud of it. Yeah, and I just always get the sense. Just because I've felt similarly to you, like I remember feeling a lot of what you're expressing, which is why I get so passionate about this, because I remember discounting my following I remember discounting my list. I remember just kind of being like, oh, it's tiny. You know, I'm never gonna be that one person. I sort of hold them up on a pedestal in Hell yeah. But they got 1.2 million followers and I only got like, you know, 10,000 you know, but, man yeah, not only is everybody more like a really close mentor of mine told me something I'll probably never forget. He just said dude. You know, on the internet. You know, you've got these big influencers that you look at and you're like, you're like, get to that. But the truth is, is you get wealthy online, one click at a time and one follower at a time, and it happens slowly in it, and it happens over time and it builds and it grows and it's and eventually you've got sort of this digital asset of business where it's like, oh, I have a following and I can type an email and get them to do things or I can recommend stuff to them and they'll do it and people will add their human behavior will actually impacted by which requires a lot. It requires that you believe that you should have that power, right. So it means that you've got to be you gotta be up on your stuff. You got to know what you're talking about. You have to believe what you're talking about. And it requires that you can speak with confidence to people. All right, speed that you can go on your TikTok which I just looked at your tick tock earlier. It's like you obviously do that. It's very clear. Confident calls to action for people which is why people follow you. Which is really cool. What I'm curious about is that I want to hear your take on it just like when you go on and post videos. So first of all, when did you start posting videos, then, and how often do you post and what do you do? Do you take a more structured approach, or do you just kind of post when you want to post.

Vee: So at first I was doing like three videos a day. And I was like, this is kind of slow growth and everything. And actually last Friday when you guys had consistent Tyler wise and he said, He's talking about feeling burned out, you know, and with my slow growth and everything. I was getting discouraged. There were plenty of times where I was like this isn't for me. And I was like no, like I always look back on my own I invested in my posts and I'm like, Okay, this is why I'm gonna keep going. So how do I do that but I was getting discouraged. I did stop posting for a time period because I was burnt out. Like I was just exhausted. So what I was doing, I was just posting drafts that I had in my content. So I would just come up with something or something like dang like I remember I was here and I said home and I'm like I'm so glad to be home because I'm not dealing with XYZ that I was dealing with prior. And I'll just make a post about that, you know, and even going, but now. Now, honestly, it's just once a day I'll post and I really feel like I'm not going to bust my brains over trying to get this content out, kind of just going to pace what feels right to me.

Matt:  Yes, yes. And are you posting across multiple different platforms with this content?

Vee: Just with TikTok and Instagram, I tried to print the Pinterest thing, but I was just like, I mean, it seems easy. And, you know, you just create a pin and a description, but I was like, now I think I've gotten used to the video, so I'm just gonna stick with that.

Matt:  Yeah, cool. Cool. No, I was gonna say that we've been having a lot of people recently who had success on tacos and are also finding their videos going crazy viral on Facebook, too. And you could create a Facebook business page and repurpose it on Facebook too. It seems like right now in particular. Facebook over the last few months is really hard to get you a lot of followers on Facebook and they're converting really well. Pinterest kind of Yeah, YouTube. Shorts kinda, but man Facebook is really hot right now, maybe hotter than TikTok in terms of growth and conversion rates and stuff. So hop on Facebook and and the cool part is that you can just you can you can connect it to your you can connect it to your Instagram, but if you're already creating it and posting it to IG, it's just like, do the exact same thing on Facebook. It only takes like two extra minutes. So if you're already in the habit of doing it on both anyway, like I've seen I've seen the growth for people on Facebook from their reels. way faster than Instagram reels way faster. Not everybody but I would say especially done certain things to get you more followers and you can put a link in your bio right away. It's just super easy. It's at least you know, a few extra 100 views or you know, if it happens, you get, you know, caught in a good web of their algorithm. There can be a lot of views.

Vee: Yeah, totally. I think a lot of times too, you know, if it takes you six months to get a ticket, a high ticket sale or something. It's like, oh, man, is this gonna be this just like every six months but i The reality is usually in most cases, honestly. What I see with people is there's this incubation period of about like, three to six months for most people. Like I think what you're experiencing is pretty normal, like three to six months for most people where they're just like trying to figure it out trying to navigate the waters and like trying this trying that and then boom, something catches on, like, oh my gosh, okay, like, I figure something out. I need to double and triple down on what's working, you know, right. So you know, six months. It's a short amount of time honestly in the grand scheme, or in the grand scheme. But yeah, I wouldn't say being consistent is a big one. And I like to try to go back to what you said. I liked what Tyler said because it gives you a little bit more freedom to post good quality content versus hitting a metric every day, quality over quantity. But I do. Also, I like and appreciate having, you know, Hey, I gotta get a piece of content out today because at the very least it keeps you fresh. And the longer you wait between days to post it just it gets fuzzy about okay, like what am I doing again, how am I going you know, I kind of get this stuff up, what am I doing? So, I definitely do like having some sort of set structure or a minimum that I have to hit, you know, in order to get my content out. Okay, so for people who are here, and let's speak to the people who are nervous about posting content in six or seven months of posting content, a lot of growth internally, both of your business and internally. What would you say to people who are sort of sitting in the shoes you're in and November or January, get ready to post that first video and they're like, oh, my gosh, I can't do this. What would you say to those people?

Vee: Let's say if you jumped into this and just went with it, just keep going. You jumped into this for a reason, obviously for change. And no matter what we all go through, we all want to change. So the way to get there is really to rely on yourself because no one is going to do it for you. So it's up to you to make that change. 

Matt: It's great. It's great. I don't know if you've ever tuned in to one of Amy’s lives. And I agree that was my sentiment overall as well. And yeah. You know, we'll probably have Amy on again at some point or for tips on going along. We've had her on a couple of times but she's great. She's there live and guess what, think about how you conceptualize you know Amy or something cuz she goes live all the time. We think about her now as the person who's liked, she's a normal person, right? I mean, I love watching her. Well, you know that, you know, the cool part is really the only difference between Amy and you is just really picking up the phone and tapping the go live button. That's really it. That's kind of crazy, right? Yeah. And that's it. So, hey, thank you so much for coming on today. This is so fun. Yes, of course. And in a few months, if you want to come back on the show, just send us a little email. Lots of people do this. They'll send us a little email and just say, hey, been working hard, you know, still cranking away. Come back on the show, and we schedule them right away. We'd love to have you back on. Thank you, Matt. And everybody. Thanks. Yeah. All right. I'm gonna put up dreambig.live big. Tick tock and Instagram. Go find her and give her a follow and let her know. You know, go comment on her social media and say, Hey, we want to see you go live in a live more often. Just kidding. You don't have to do that. But give her a little love. Just say hey, we saw you on Wake Up Legendary. It was a great show. One thing I took away from today's show and there you go. You can find her on TikTok and Instagram dream dot live. And we'll be back here tomorrow. Same time, same place as always 10am Eastern we go live every single day. We have been for two and a half. Years. We'll keep doing it forever. I guess I don't. I don't think we're gonna stop. So. And yeah, see you tomorrow for another episode.

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Below is the transcription for this episode:

Matt:  Good morning we are live. We have a great guest today. Every day we bring on a guest for the day. It's 7am as far as training, and we like to unpack a bit about their strategy and also just allow them to tell their story and what it does is it helps people relate different stories to their own life experience, giving them a little bit of hope. Give them a little bit of inspiration. And yeah, and it allows for people to sit and watch and feel the stories from people just like them, which is a really powerful thing. So if you all who are live with us can give us a little hand clap emoji in the comments. And welcome to our guest for the day, Andres. Did I say that right?

Andres: That's right. How are you doing?

Matt: I'm great. How are you?

Andres: Good. Thanks so much. I'm so happy to be here. It's kind of surreal, because I wasn't. I can't believe I'm here and I'm very happy to be here.

Matt:  Very happy to have you. Tell us a little bit about your story and your journey. was born in Colombia. Now you're in the US but tell us a little bit about you know, where you grew up and moved to the US and how you found us and, you know, tell us a little bit about your story and your journey.

Andres: Unknown Speaker  Yeah, so um, I came to America when I was 17. I actually am a drummer and musician. So I got a scholarship to go to music school in Massachusetts. So I ended up there. I'm 41. Now I have a son and my single dad. Unfortunately, his mom passed away when he was like a baby, you know, so he was robbing me like a single dad. And I've been trying to do the music thing and it didn't work out for me to be in the restaurant business for like, until not that long ago, you know? And this was when I decided you know, I need to do something about this. Like I'm killing myself here working so many hours not making enough money. Take care of my son and everything. So I learned about digital marketing. I've been doing this for almost like two years but I just found out about Legendary about it over three months ago. And did find it before because I know it is what it is right? But I was kind of like partying on our platform. That was really I didn't really get much out of it. And then I came across Andrey you know, Andre, and I'm really Yeah, yeah. And then I was like, Whoa, like, Who is this guy? You know, and I started following them. And I'm like, Well, I kind of want to be like, you know, so I, I get in touch with him through an email, you know, and that's more how I kind of learned about legendary. So I took this 15 day challenge and I mean, he was amazing, like the stuff that he just learned with the challenge. I'm like, oh my god, I learned so much more in like two days. That's what I've been working on for the past like almost three years, you know, so I definitely went in there and now I'm actually working on the blueprints you know, and as we speak, so I'm still kind of like in process but I've been doing some online stuff on the side. So that's kind of like I'm still working full time. You know, I work for my learning ambassador at Amazon and I'm also a drum teacher. Part time and I also played drums with my church some of how I do it, but then I'm doing my online business of course.

Matt:  You're finding the time. Wow. Like you're Yeah, you're finding the time you're discovering pockets and pieces of time that you can just really cool and congrats on that. That's really what a journeyman is, but a journey. Lots of different lots of different things to pull out from that. And is that your little one in the photo behind you?

Andres: Yeah, he's a little bit bigger now than he was when he was like, two years old, but I still picture and I you know, it's so cute.

Matt:  You know, you've been there and I love it. So, so you've you dabble and kind of play around. With some stuff for the last two years. You have a pretty big discovery when you discover our challenge, that's for sure. And so what I'm interested in is what got you looking around for something online. If you're, you know, working in Amazon, you're doing a bunch of you're doing a few things. You've got a lot of things shaken. Was there a moment where you were like, hey, I want to do something online or was it just random that you know you happen to find Andre and his and his like Instagram or TikTok or whatever you found?

Andres: Yeah, so this actually happened a little bit like during the pandemic because I was working in a restaurant. Remember that whole word? Close everything and then I was at home for you know, like unemployed and we went back when they opened back again. And he was working at the restaurant, and he just really didn't feel like I didn't want to be doing this. This was kind of strange. And they call him like, I gotta find a way out. So learn about another platform, and I was part of that platform for a while. I wasn't even doing tick tock I can't believe like, reintroduced to like tick tock so that's when I learned about legendary and, and then I took the challenge, you know, but he was kind of like that's why he said like, I wish I knew about legendary before, I would have been like, probably way ahead of the game right now. You know, so there was some sort of wasted time in that way because it's like the tools that I was using were not working. And I thought they were working for all the seminars. Suddenly, only he was going to spam and it was like pretty much literally just restarted my whole thing with legendary you know, I got like clickfunnels and started doing the whole thing again, my emails are actually working now. So I'm like, Alright, cool. Working so it was kind of like one of those things that you kind of crush against a wall like, Oh my God, I've been putting all this work and I mean, I did do a little bit of things. But really, I couldn't use that term a lot more wisely. But I guess we all start somewhere right? That's the first exposure that I had to the online world.

Matt: Dependently realizing that, you know, I can't be working out, you know, at a restaurant and 10 years from now it's gonna kill my back. You know, it's just so tiring going home after like 2am in the morning. So overall I think a lot of people have that. You know, a lot of people have that feeling of maybe wishing I would have found it earlier. We have a lot of real people come on the show and say something like that and say something very similar, which is like I wish I would have found this earlier. But the truth is, it's like, you know, you know, Gary Vee. Have you heard of Gary Vee? Gary Vaynerchuk for short. I don't even know how to explain Gary Vee. But anyway, he's kind of a he's kind of like a motivational speaker. He's written a lot of books on social media marketing and stuff. And he's always talking now about how you know 40 or 60 is the new Ford is the new 40 basically, like, you know, what your your 41 I think you put it in our questionnaire and, you know, he's like, Look, if you're, if you're just turning 40 It's basically like, you've got a brand new start. It's like you've gotten ahead of you. Back in the day that used to be, you know, basically past middle age or like, you know, a little bit past middle age, right. But now it's like you've got you've got another half life or more ahead of you, you know, it's like, there's so much but we get a lot of people who come on and we're like, geez, I feel like so much wasted time but the truth is, is like, you know, you could have discovered it at 75 or something, you know, it's all about how you kind of conceptualize that and I'm really grateful I found a digital marketing and started building skills early, but man, there's just so much time there's so much there is and then there isn't right there. I'm sure you understand that with a little bit of time. What was what was so you found us a few Yeah, just just a few months back. I was kind of looking at that like January or something and something like that. Yeah. And you come into one of our masterminds soon.

Andres: I think so. Yeah. Because I signed up for it. Next one, so I'm hoping to make the next one, you know, and I mean, North a few hours drive.

Matt:  Yeah, it should be in the first week of December. Somewhere around there. Look, I'll be there.

Diving into the blueprints, and actually from the time that you started in January to diving into the blueprints, it's interesting to me and exciting to me that you're already creating content you didn't. I didn't get an email from you asking permission to do anything. You're already just going. What was your thought process? Did anybody just tell you just hey, just go just start. Or was it just like some blueprints and you're like Okay, it's time to go. 

Andres: Pretty much that and we know you already kind of had something going with my YouTube channel. I also have a blog that I have been doing some like writing about digital marketing and stuff like that. Quiet. Literally, I just pretty much started following Andrei. Like, I was literally trying to do what Andrew was doing. And I just started doing it and started posting for like four days, every day, you know, and I'm still kind of experimenting. I have like three phones. One is about to be banned. So I'm working on my copy, you know, One more strike to go. And, and I'm actually going right now through your copywriting course because I've taken almost all of it but you know how you take notes and everything. So copywriting for me, I think that's what I needed the most because I was not doing a great job with the copywriting at all I was like, and that's probably why today you get a system that actually works to make money go here, or we might link stuff like that. And so I'm trying to incorporate in my story more of being more authentic and who I am instead of just kind of like trying to sell something. That's why the copywriting it's been amazing. I mean it's like that's a great course you know, like thank you for for that he's like you really dissected everything is like oh my god, this is so valuable. I needed that. That's what I was like. That's, that's probably gonna make a huge difference on my coil. 

Matt:  Yeah, you know, you know, one thing that Yeah, you're welcome. And that was a fun course to create. All of marketing is copywriting. And what I've been learning a lot more over the last couple of years is that even video is just copywriting. It's craft and concrete. For instance, let me show you this guy real quick because this is so funny. This guy, have you seen me talk about this guy at all?

Andres: A few days ago actually because I haven't missed that show. I watch the show.

Matt:  Yes, I pull them up. I pulled them over. Yes. This guy is holding it. It's all just a copy. Like if you look at the headlines, he's got top five benefits to quitting junk food. How to burn fat without exercising or eating less. This is one of these is a copywriting headline. Let me see if I can send a little bit lost that one it's right out how to let me find it. Let me find it. I'm not going to find it. It's Oh yeah. Outside or eating less. This is a this is a really great headline that has worked for as long as I've been in copywriting but this has actually worked for somewhere around the last like 100 years of copywriting I've read old copywriters books from the 50s 60s 70s that are that teach people how to advertise and this how to and then you insert What What benefit are they looking to get? Right? So if you're trying to sell something to somebody how to insert benefits without the thing that they hate, right so without what it is that the people who want to lose weight don't want to do well. They don't want to exercise more and they don't want to stop eating what they're already in love with. To eat. And it's just a it's anyway, his whole channel is just videos where he reads an attention grabbing headline. He looks straight in the camera and he reads a script. That's it. It's the whole channel. He's got 500,000 followers and he's got a I mean you already know this but he's got a Keto product that he's promoting, where if you follow his entire link through his funnel it's just a Clickbank product is a clickbank affiliate marketer, right? And a lot of times, the myth is that people assume I have to tell my story, and I've got to build my brand and I've got you know, all this stuff like that. That's over half a million followers. And probably getting a ton of traffic. Honestly. You don't really get to 536,000 followers without a really massive amount of traffic coming from that. But he's just an affiliate marketer who's just using great copywriting headlines, and then is explaining, hey, here's the top five, five healthiest foods of all time. You know, here's five foods to heal your body, whatever. And I think people underrate that kind of copywriting headline and just keep it really simple. But you've got that hook is so important. And like you said, the copywriting element of that is the ability to write a book your you also write a blog, the ability to write a blog post and grab somebody's attention right in the beginning of that blog, man, that's because Google sees and understands how long people sit on your blog post. And if they keep scrolling, they're tracking all of that. They're tracking how long somebody sits on there. Do they scroll? Do they hit the back button to go back and look for something else? Which tells them oh, this blog didn't really answer their question, right. So throughout your anyway, sorry. Thanks for letting me rant there. I've learned throughout your experience of creating videos, was that new for you? Have you done like social media that way?

Andres: Never. I mean, I've been doing some YouTube videos in a long, long form, which I'm still working on. I've got over 1000 subscribers. Used to be 1600 and have been able to actually monetize it also, which is good. Yeah. But the TikTok likes short content stuff, I've never really done that before, and I'm still trying to learn. I mean, I haven't really been doing it. I know we're supposed to be more like how to do stuff. You know? I've been doing more like those kinds of fast scans to like 15 Second, not even like eight seconds, five seconds. beaters just kind of like not talking too much. But just kind of like putting in like headlines, you know, like the words and the captions. It's kind of like on and off because I had a tick tock account before and I wasn't really doing much with it. I was going to the gym and then I would post literally no nothing really much and I was not really trying to get any followers. And so I started a new one that started growing kind of fast, but then I feel like when I got those two strikes, it's been growing super slowly, like just getting three followers. Once you know also. So I started unknowing. But it's getting a little bit more views than this one but then I'm not getting any followers you know, so I I'm still trying to like but then when I post those same videos on Facebook, on my Facebook page, then they do a little bit better like on average between 501,000 views. And I've been getting a couple of obsessions like, sending them a message and some of them reply but not many. So I'm still trying to list these new strategies totally new to me, you know, because before I was pretty much just kind of like doing YouTube and wasn't really doing social media was just kind of posting the wrong stuff. And also, I was just pretty when I did a YouTube video. What I would do is that I'll get the thumbnail and put it on my Instagram and click on there to go to my YouTube channel. But it wasn't really working that much. So it's kind of a cluster going on right now that I'm trying to get a better direction. Or know if I should maybe start a new brand account and take like a fourth one I know some people do and like they have like a lot of them. 

Matt:  I think people have quite a few of them. But also, you know, here's what I'll tell you. Content will always win. So I've seen people go up to over, like over 800,000 or something like that on TikTok, and then get a quote, Shadow banned. And when they get shadow banned, it basically means for anybody who doesn't know what that means here means the algorithm. They probably got so many spam reports or people reporting their content or something that now they're the algorithm the the app, the TikTok app, they're no longer showing their videos to new people. So they're not really growing their channel anymore. And but they just kept going and kept going and kept creating great content and eventually got that channel to start moving again and started collecting more followers and stuff. But I think people see shadow banning or a channel being dead as like a final thing as a thing that's over. But every time that I've seen that sort of be a final thing, it's usually because of the content itself. It's not usually because it's like it's all over now. You know what I mean? It's usually not that it's what it usually is, is that the content itself there's not good hooks, there's not good teaching or edutainment, education and entertainment and they usually don't have good clear direction on what ended somebody. It's sort of like, like, you know, I saw a girl who had a massive following. She would go live every day, had a six figure online business and TikTok channel went down, lost her TikTok channel and then wasn't really able to recover because it was sort of just a flash went really high and dropped off. And I was like, hey, the content there, you've got to step it up. Like you've got to really create content that's hyper engaging, and you can usually get channels back so I would put a lot more focus and emphasis on really crafting every video to be like, fast paced and educational, entertaining, and see where that takes you. Because yeah, you can create more channels and you can create more stuff, but the truth is, is that if you do really focus in and get that humming, get that content humming and you create a few videos that are rockin and you can also go live all of that will help the algorithm and eventually it'll sort of sort of like a train when it's just starting on the tracks. It takes a little push for the first to start moving and then okay, we're greased We're rolling. Here we go and it's and then it becomes a little harder to stop because it's just moving so quick. Does that make sense?

Andres: Definitely. Oh, sorry about that. Sound of a phone for a secretary? Oh, no, I definitely think I'm gonna keep working on that. And also I think it's my story. I've been doing more of my story. corporated more on my copy. I think that I just started literally doing that a few days ago. So to be a little bit more authentic, you know, and trying to pretend to make people believe like I'm this crazy successful person with a personal there's making a lot of money on my online business. And that's it. So I'm trying to come in more like a real guy that is still working but I'm also having some success and making money on the side with my online business. I'm scaling it while I'm sad. I didn't know you could do it. You know that kind of more like real life, I wasn't really doing that in the past, you know, and so I think that's going to have I think that's going to help you have a good impact. You know,

Matt: Absolutely. Well, and it is and when you do that again, sometimes what people do is they see growth videos differently than stories or sharing life sort of videos. Don't make that mistake, because people put a lot of energy into these growth videos and crafting them. What I mean by growth video is like an educational entertaining video that teaches somebody something and is geared towards growing your channel. But if you place a lot of focus on telling your story but making it compelling the best way I know how to think about that is how Dave does that sort of in his sales video for people when they purchase the challenge, right? He tells a story but he tells it, he unpacks the story in the journey in sort of a compelling way where you lean in, you're like geez, this is interesting. What I mean and he uses sort of big moments in his life where he had shifts and you know, he's obviously taken a lot of time to sort of hone that in and craft that in over many years. But think about your storytelling about your own journey in that way. Because when you tell it that way. People are really like whoa. And I see too many people in our community who downplay their story, and they don't want to they don't want to believe that it's a powerful story. They don't want to believe that it could really inspire somebody sometimes. And so when they post stuff about their journey or their story, whether it's weight loss or whether it's making money on the internet, or whether it's training their dogs, they don't tell it in a way that's like, Hey, I'm going to inspire somebody today. inspire somebody to take action that's gonna be meaningful in their life, whatever that is, whatever you're promoting, whatever. Not mine, whatever, you know, you're trying to teach somebody. So that makes sense. What are you working on and what's your daily sort of operation on social media? Creation on blog creation what's Where do you see this going? You're already monetizing YouTube. That's cool. Where do you see this going? Over the next three or six months.

Andres: So my main focus right now is to stay consistent with posting four times on TikTok every day. And then I repost those same videos on my Instagram, Facebook and Pinterest, and YouTube shorts. I've been trying that I wasn't really doing the YouTube shorts but just kind of like trying it out and see how that goes. And just pretty much working on my digital market. And you noticed that I'm just wondering, you know, just kind of like really get that down that one, just that one thing. And what do you do sometimes he's like, if I have more time, when one day I will do a bunch of drops and all my three accounts. So I'll like web video and then I'll go to my art account and then I put it all the drops without any captions or anything just kind of like, like the video idea. And then I'll go back in and start working on the copywriting on each of them and then I have yours ready for like a whole week or maybe even two weeks. I did one record that I had for like two weeks, you know, but as I was progressing, I started realizing, you know what, that's not that great. You know, like, I don't really like what I wrote there, but I can still kind of like the corrections I already have like the video made and like the sound and all that. So I just got it. I have to change the copy, but at least I already had something made like a funny kind of stuff. So that's pretty much what my goal is really try to make some more sales like I try to step it up so I can eventually have the financial freedom and spend more time with my son and I know it's you know people are doing and people are having a lot of success here in legendary and that's why it's amazing just to see people that are like oh my gosh, I haven't seen that anywhere else you know, it's through you learn so much. You ask the question in the Facebook group and then someone will jump in and help you. It's like pretty advanced stuff. It's not like a simple question, but some advanced algorithm type of questions are really good ideas. You know, it's I mean, I try to help out there too. If somebody someone that's something that I feel I can help them I'll give him some feedback. But I mean, I'm not as advanced as people you know, they're pretty crushing. It, you know?

Matt:  For sure, but I think a big part of Yeah, a big part of me, being community and stuff is community. It's being able to connect to a community and get questions answered and also see questions that maybe you didn't think about lots of things, lots of things. Even just, you know, a guy in our community recently, over 300,000 people in Instagram, you know, posts in our group, hey, my Instagram got taken down, and just for just for people like you and me and everybody in our community who's watching the show right now just to be able to sit in and sort of watch oh my god, what does a does a you know, 302 or 300,000 You know, $3,000 Commission earner, who loses their Instagram, what do they do? How do they get it back? What happens? What's their next pivot? What do they do next? Right. And be able to watch that and you know, we've had a lot of talk about, we've had a lot of talk about the back over the last couple of years, right vaccine, sort of like a vaccine, able to see all of that, you know, because what does that do? It prepares your body, it prepares your mind for what's coming, right. It's very similar in the way that that works for PTSD. If you're all out there, if everybody's just out there on their own, doing their own thing, no clue what to expect. No clue what's going to happen. At every turn every hurdle feels like a mountain. Right? But if you've got a community or you've got people who have started from zero, because everybody starts from zero started from zero at some point, and either taken our training or combined our training with other steps they've done or other experiences, maybe college or something, turn it into a big business creates a sense of certainty and a sense of hope that hey, you know what, I can do this, I can figure this out. And I think that that's cool. That's super cool. For everybody who's here who's new right? I'll leave you with the last word for everybody here for every minute, or is it sort of feeling out legendary marketer or just generally feeling out like, hey, I want to make some money online. I want to figure this out. What types of things would you say to them? And also, what do you say to those people? Because I'm guessing you talk with some of them from time to time. What do you say to those people and urge them to, to keep going and to and to figure it out and to learn and to grow their skills?

Andres: So the first thing, he told me that you're probably like in the best place where you're going to learn this stuff, because I've actually been in other places before and it's amazing just by, you know, I've seen this and just by going through the 15 day challenge, the amount of value that is there. It's unbelievable. I mean, so like you are first of all like you are in the best place like a great place to learn this stuff. And putting in the work you know, putting the Go go through all the training and implementing the training, not just like watching the video. So tip sometimes people just kind of watch it and he's like, Alright, cool. Like, you gotta go back and watch it again. Take some notes, just like I'm doing right now. Like rewatching some stuff and I'm actually applying it like I go to a meeting video then I go to my Instagram account and try to fix what I'm doing wrong. Where if you haven't done anything you haven't started just kind of start actually putting action now. And just kind of keep putting into daily work and then try to get a schedule where it takes some time. So it's not going to be lucky, lucky. I mean, different people have different results, but it does say that people are actually having good results. They stayed very consistent every single day, you know, so I think if you put in the work and you believe in yourself and stay consistent go brain because you aren't getting the best training out there. So you're going to be good, you know, that's kind of like my best advice to be part of the community. You know, like, check out all these shows every day. You know, that's what I've been doing too. And I've learned so much, like there's some shows that have learned like this or not. I was like oh my god and they started implementing something in my own thing because I saw someone talk about something in the show that I didn't even know that was like a thing. I'm like, Oh my God, there's something there. So I would try Washington part of the community and ask questions, see why our people are posting the answers. You're gonna learn a lot, you know, so just keep going. 

Matt: Oh, man I love it. And yeah, and constantly be implementing what you're doing. Jonathan said, you know, implementation. 100% if you learn it, and that's that's the main way that that takes us back to the beginning of the show. And you said I'm still going through the blueprints. And that's interesting because you've taken a lot of action as you're going through the training, which is the key. So amazing work, amazing work. Andreas, if you need anything from us, let us know. And also send us an email and a couple months and let's just have the check in we can have eventual love to have you back on the show. I'd love to have you meet Dave on the show. And yeah, we'd love to have you back. 

Andres: Oh, definitely. I'll definitely keep in touch. I'm still watching the shows and I gotta work on my copywriting. though. I gotta go and do some work.

Matt:  Getting there. Cool. You'll get there. You'll get to study people who have come before you. Study what they do and keep going through our training on copywriting. Go through it a couple times. It's a Patreon thing. And as you learn and hear other people's stories, one of the best ways to learn copywriting is to hear other people's stories. But hey, congrats on all the success. Keep in touch and let's have you back on. Yeah, thanks for having me. It's been a pleasure, great experience and thank you for the opportunity for sure. 

Matt: I'm gonna put up Andres. I'm gonna put up his TikTok right here you can see it on the screen. It's to make money with Andreas. With and then it's spelled a n d r e s you can go give him a follow let him know that you found him on wakeup legendary. Give him a follow and then if he goes live or if he's content hit the like button give him a little boost in the algorithm. And show him some love that way when you're on wakeup legendary. You know he'll do the same back for you. So, guys, we've got two more awesome guests lined up for the rest of the week Thursday if you can be really powerful. Join us live 10am Eastern on our Facebook fan page. You can also text here, text Wu l 281-329-6853. And you'll get a text reminder every single time that we go live, so you'll never ever miss a single episode of our show. That's a wrap for this Wednesday. Thanks again Andre for coming on. And for everybody who's here with us live see we'll be there till 10am Eastern

Below is the transcription for this episode:

Dave: Hey, what's going on my friends, it's David Sharpe here. And welcome to wake up legendary this morning. We have somebody who is experiencing more than just financial breakthroughs, as I have experienced from this industry as well. So I can very much relate to that, that it's not just all about the money for me, but I've transformed and in a sense this, this industry has, in a way also saved or given me a life I can very much so relate to our guests this morning. So please help me welcome to the show. Bree, how are you? Good. How are you? Thanks for having me. Hey, you're very welcome. I think you're calling in from the same state that I'm in. Is that right?

Brie: Yes, I am in South Florida. 

Dave: So, um, you know, tell us a little bit about what you were looking for? What, what, what, what, what drove you or brought you online? And then how did you either come across legendary or are you looking for something when you found us?

Brie: Right? So long story short. i In November, I quit my job. I was a club manager for private country clubs. And it's a very challenging and defeating job mentally and physically. And I just came to like a cracking point. And I was like, I can't do this anymore. I can't live like this. Right? Like, it's just, I was extremely depressed and I quit and I had no idea where to turn. I was on Tik Tok. Actually, as she was on your show, Shannon, who did phenomenal. I actually have something about her video. I just like, reached out to me and I was able to relate to her which was one thing that I took from her and brought to my own is being relatable to people. And so I messaged her and I explained and she was like, This is great, blah, blah, give it a try. So I started it and the first video, I was in tears. It was literally the intro video of your story. And I was hooked since then I spent every single day studying watching videos, educating myself and kind of experimenting. 

Dave:  I love that word experimenting. So have you ever now the reason why I love that word is because Bri Have you ever done or operated a business before?

Brie: No, that definitely is not. And it's a big learning experience. I actually did. I started in January. And I made a TikTok. And I had this idea of like, just didn't work out. I actually was reading through the legendary Facebook and I was an extremely great resource to take advantage of even just reading through comments. And so many people, like my first account, just failed horribly. The second one always goes better. So I'm like, Okay, well, I don't feel as bad anymore. So I ditched that tick tock and I started a brand new one with a whole different outlook and ideas, and it just happened to work well, for me. 

Dave: Sometimes when you just start over and just, you know, just just just kind of start from scratch. Sometimes it's easier to build a home than to try to remodel something that's already existing. And, you know, I think that's a good analogy for a lot of our social media. A lot of us have social media accounts that we've had for a long time or family. And so a lot of times, the smartest thing for somebody to do is just start a new profile, just start a new profile. Now, there are times as well, where you may be marketing on any platform, whether it be paid or organic, it makes sense to just go ahead and start a new profile. It's also not a crime in any way, shape, or form to have multiple profiles going at multiple times. I mean, real big marketing agencies and so forth, may have, you know, hundreds of accounts that that's, you know, that they're and you know, and they have access to them all inside of their either Instagram app or their you know, and so it's there are no rules. And I think that's one of the biggest things that it's difficult to communicate to folks is because we do have so many questions when we come in, right? We do have so many questions. But the word that you use to experiment, as long as you're, as long as you're setting up the pages, the way that we show you the way that you're generally writing, copy the way that we teach you, there is room for experiment. And that's, that's what we're we're I get so crazy, both excited and frustrated. Because I, it's so difficult to communicate that you literally can do anything that you want, and there's no rules, you can totally experiment, even outside of what somebody says. Even me, and I just wonder how are you? Open Space? Or is that something?

Brie: Yes, I do. I know, in the training, there was a lot of don't reinvent the wheel, which I love to try to do. So that's hard, I really do have all that open space. And there are no rules. And that's very hard to stick to and I like to say my greatest success are the videos that I did not reinvent the wheel, I found what worked for other people, but I did end up putting my own twist to it that makes it my own my own style. And those are the ones that did the absolute best for me when I didn't try to go too far out of the way to create my own work, it  just didn't work. Like the people have done that succeeded at it and my own methods didn't work.

Dave: So I want to talk just a little bit briefly about all the emotion that came up for you and how you felt so you know how you felt so moved or inspired or seen right by the video that I created. You said that you felt felt, I would assume you felt real seen and understood. As a matter of fact, you wrote to us that you felt no one ever understood your kindness and sort of felt like you're alone in the world. And I think a lot of people can relate to that. I certainly can. Talk to us both from your experience, but also as a spin off marketer. Why do you think that I talk to people every single morning because I want to stay really intimately connected with what's going on in people's heads that I'm marketing to. So it's almost a bit this is a masterclass every morning to learn about people's psychology ology and how they buy and what moves them in sales material right marketing material so are you able to go back and sort of reverse engineer the emotional appeal that is copy in the you know the angles that I used in it was real I was showing videos of things that I've done stuff like that, but are you able to go back and some what is dissect or analyze that process and now say what can I say about that into my marketing?

Brie: Yes so going back to the whole like emotional part it and why it moves me how I put that into my marketing was like I said I was working at private clubs and it's it's rough on you people are very mean and so that's my kind of felt like my kindness has always taken advantage of and then hearing your words how'd they touch me? I figure that that's the route that if you can connect with me that way that I can connect with other people by sharing my own story and so yes I said I feel like kindness is overlooked and I'm misunderstood when you don't really didn't really do it in my own marketing just because I feel like that should be more light and entertaining. So I like entertaining and educating. But it is for all of the people that opt in to my page that's when I really I got down and

emails were very descriptive into my own story and they were extremely personal to be completely honest probably a little too personal but I I'm open book and I like to share those things because that makes it real and I think because people started receiving my emails that's when I started getting greater success because I was opening up like you might see this girl on TikTok. She lives in Florida and has a great life but like you get in, see the emails there's a whole different side of me and I think that's going to be like oh my god like I get that it's easy to put on the way and they were really trusting me my greatest success can you do.

Dave: Absolutely and think about it from this perspective as well as as as everything that you just said which was complete like spot on we we need to capture someone's attention long enough to capture their heart and mind right we can do that in second videos on tick tock it's hard but you can do that in lives but it's hard to tell your story in 15 seconds and myself for somebody else so it it's difficult to tell your full story and connect emotionally somebody in 15 seconds but you're right it's entertaining it's educational enough you know really is all you're doing is you're just you're just really it's kind of like fishing that's why I call it the fishing

formula in the blueprint because it's like there's a bait a piece of bait in somebody just is like swimming by and I Oh, I'm hungry. I'll take that bait and it's like hey, you know now I can't stop watching it you know now I want more of it. You know? It's fish don't want Like the boat our customers ideally do want to come in to vote because they because they want more of what we're doing it takes time to expose people to you to your full story and to your to really connect with them emotionally longer than 16 seconds and even though we live in a in a tinder in a tinder connect with people than 15 seconds despite what what your fathers may have taught you out there young men it takes long connect with people Problem 15 seconds so we have to offer them something that's valuable enough that they'll say yes I'll give you my email in exchange for that. So we then can bring them to me yeah you know capture the their hearts in their minds which is exactly what you said I go into more depth on my bridge page well the beauty about it the reason why we can go into more depth on that bridge page it is because if for some reason they have to leave or if some reason they X out because of whatever reason we have their email address followed back up with them. And so I just am fascinated when I hear use which is that process was exactly the same process that you experienced as a buyer and it's important go back and dissect that because we can learn a lot made that this what I just told is exactly what you did you where you were you David Sharpe  

We've got time for you to watch a 20 minute sales video and if you leave Shannon can follow back up with you. It's just that what happened is exactly it's just, if you ever doubt the market. So are you imagining that they have a lot of the same struggles as you? How are you learning to really relate to them through your speaking so um yeah I just kind of feel the way that I feel and they just don't want to say it and I feel like that's specifically why.

Brie: I didn't want to show in my videos I didn't want to. I like to talk to people who really care, like if they read it they know Oh, they understand. But essentially I just kind of, I'm just honest and open with my own self and then whoever follows and agrees like I'm I guess I don't specifically go out and find the perfect one. I just say what I'm feeling and that works really well for me. Somebody said act like you're on FaceTime with somebody, you know, which is also kind of psychologically trying to train yourself to do it but I just kind of kept to myself that it just, I kept recording and this is I don't really know how this helps me but I got like one of the little green lights. So like when you're not holding your phone for some reason that made it a lot easier for me to just handle more natural when I'm like back here so it's not as forced in my case and awkward

Dave: That is such a good tip because I really, really also do much better when I'm not holding them plus and also the phone's not shaking around. You know what I mean? Like even if you're not a shaky person, like a lot like just the shaking of just your body. I've spoken about my microphone several times. It sits right there. There's some fancy thing that has buttons on it and stuff. One day I just plugged a couple of things in and it worked and I was just like, holy shit. Don't touch that again. Is just kind of like my point here is that I love that tip and low production simple solutions, right? That's what is winning right now. There's no need to overcomplicate or even think that you're not capable. Because just maybe a simple tweak, like putting your phone on a little tripod or setting it there might help you to be more relaxed. There's so many simple solutions for the problems that sometimes we feel like we can't get through or have you come up against anything so far in your journey where you were, like, close to quitting, but you didn't and what was that experience like?

Brie: Yes. So with the little defeat that I have for my first one, like I said, that was it. It is a little embarrassing. I mean, it's not really because I mean realistically, it's literally not embarrassing at all, but

Dave: You felt embarrassed.

Brie: I did it and it did feel really bad and I felt embarrassed.

Dave: But I just want to say that I do things that are embarrassing or that I'm that are it's I mean, you know, it's I just want everybody to know that it's actually I actually try sometimes now to embarrass myself because it's like if I can take that I can take anything and in now not by being vulgar or not by but just by doing silly shit just by you know popping up on the on the on the on the camera every day in the same shirt and people not knowing whether I've actually washed it and taking a shower or not and then actually saying that so people think to him, does he really not take showers or do his laundry? And I'm going to leave that up for your imagination but my point here is that you know that this is all just an experiment anyways. And here's the cool thing about our initial embarrassing content is we act like it's going to be the State of the Union address and the entire world is going to get to watch it and it's like, no, just you know, one person in India, you know, one person in Indonesia and two people in New York City saw your first video it's like get over it. You know what I mean? I just ranted. Sorry. You said the first one was embarrassing and I asked you how you overcame a situation when you wanted to quit?

Brie: Yes. So more. So the second time I was in the process of driving from Florida to Ohio. I was going through a lot of things going on at that time. So I was just kind of down again. And I kind of neglected my page for about like a week. And for some reason that gave me so much like hidden anxiety that I can't go back on what I want to say, like if I go back I pushed it off like oh my god, like what did I do? Like I just worked it out. Just get on your computer like what does it matter? Just do it. What did you miss or hurt yourself for not going back? I don't know why that bothered me so much. But I went back and then I made sure I was consistent every single day after that. And that's when things started really escalating for me.

Dave:  Yeah, yeah. And it's hilarious too, because we do really, truly hold ourselves to this presidential level. Don't we?

Brie: No, I didn't. I was very disappointed in myself. I only posted like two videos one day I'm like, oh my god, like gaming was more than that. It took me some training. I actually scheduled out my day and my content so that way I could stay on track with myself. And not get behind. I don't feel like I have to give up because I'm too far behind. But realistically, it's your own page. There are no rules or guidelines so rarely are you ever behind.

Dave: Never never I mean I know I know guys. Yet. They're out there though. It's either just a couple of guys who I've known recently in the last couple of years who you know made tons of money in affiliate marketing and built up huge YouTube channels and then just would disappear and not post on him for like 6789 months and then come back and post one video and you know, if you can do that you can do that. More. It's easier to do that. Once you've got some consistency. You've got some traffic flowing and you've got an email list you can work with. But yeah, the truth is, from a business standpoint, it's not smart to not show up and open the doors of your business 365 days a year. From a business side, man, it's not the smartest thing in Adel, from a short term to a long term. It's an unnamed matter. You know what I mean? Long term it does not matter one bed if you miss one, five. It doesn't matter. of showing up to your business. Yes. Yes. Is it going to hurt you next year? No. It's not. And I think that's one of the things it's difficult for us entrepreneurs and new entrepreneurs to do is to rise above the kind of week or month and look more long term. What's your experience with that has been that also difficult for I mean, sounds like you've had challenges like that, because I think that's the mindset that we're in when we are frustrated. And thanks for sharing that with me. But what are you, what are you focused on? Are you focused on the long term? Are you focused on what I am going to accomplish this year? Do you have something that you're aiming for? What are the milestones maybe that are milestones for you that you've already set in stone or things that you're aiming for? That maybe you haven't down and put up on a wall but you're aiming for?

Brie: Yes, so actually, I really I'm really glad you asked that. So if we're thinking long term. I mean, when I went into something like this, I was thinking long term because I was like I'm never stepping foot at a job ever again. Like it's my long term and my mindset was going to do this and you're going to make it happen. There's no other choice. So that's the mindset I gave myself with the skills that I learned from the training and courses that I took, I actually was able to get another marketing position certainly in my marketing and sales. I specifically got into every case as well as an actual job but I'm doing the same thing for both. So yes, it's really fun. 

I have the dream job and I've always wanted a brand new, huge company. It's amazing. So I have a long term and I have my tube. I have my own business and I have this one and the company and they've all seen my tech talk and so they're alright, like let's do that for us. Permanently and it worked out extremely well for me and I couldn't thank you enough for being your everything because I would not be here today without learning everything that I did both which is my problem I'm having right now.

Dave: There's always a challenge, breathers always a challenge and like Bill, our guests last week, a military guy of 25 years or something he said something I'll never forget. He said my challenge and that's why I like it. They're my challenges, not somebody else's challenges and I take pride in overcoming my challenges. I don't have to overcome your challenges. I don't ever have to overcome my neighbors' challenges. I don't ever have to overcome my relatives' challenges and all that because that's codependency and that ain't none of my business. But I got to overcome my challenges. I like how you caught yourself right there. I'm happy to talk about your problems and challenges with you but you know what the truth of the matter is is when you get off of this and you go into your daily routine and you go handle those challenges that will do way more for you way more for your self esteem way more for your confidence than me sitting here coddling you are trying to tell you it's okay or saying that I'll do it for you or anything like that. None of that we need to need to design ourselves the same way that we want to design our lives and we have to make ourselves into the entrepreneurs that we need to be when our parents weren't, you know, champion makers. They they weren't they were just sitting there trying to raise a kid and keep them alive for God's sakes, probably, you know, if we want to win, we have to go out and learn how to win and we have to overcome our challenges and that's what I hear in new breed and that's why why you've been successful and that's why I know that this is just the beginning for you. So thank you for sharing this unbelievable message this morning. I absolutely packed if you will. What would you leave? Leave us with this more

Dave: We need to hear one last word from you. What would you leave us with this morning?

Brie: My last words I would have to say are and this is because I had to teach myself this is to live the life that you deserve. And I have put that in all at the end of my emails because I feel like that is so important, like understand my worth until I had to take a step back and see things from a way bigger picture and see more opportunity opened up many opportunities as well I should say because a lot of people kind of looked at me funny when I told them what I was doing. And then when they saw how fun and cool my videos were they're like that is amazing. Amazing. Like I love that. Like how'd you do that? And I thought it was funny. But it made me happy that you live the life that you deserve. And anyone tell you that anything you're doing is stupid because if it makes

Dave: If you're happy, who cares if anybody else is happy, you know what I mean? Like that's where I'm also there in my life right now worry with with a lot of you know a lot of people where it was just maybe the older I get it and thankfully that happens as you get older or has happened with me anyways, you know, I've I've you know, I went and I got the dad body you know I chasing around the kids. I don't have time for bullshit. You know what I mean? So it's like, I think also we both start to care less what people think. But also, we've got less time for the bullshit and time wasters and people who don't believe in our dreams are not going to support us and I think we start to realize what support looks like. It's not a family member who says they love us but shames us or criticizes us. It's somebody who says, Hey, you shouldn't have told me let me just say, Hey, I'm here to support you. How can I make you feel loved? Because love and support is an action word, right? And so we have a choice. We concern ourselves with these people and that's what's so great about it. I think this community has so many different people that I can connect with it. Even if you know I don't have entrepreneurs and people in my family or whatever that understand that not all are going to understand. They understand. They know who Benjamin Franklin is and they understand that language but anyway, a lot of friends I'm friends with in this industry, man. You know, it's amazing. My wife was like not in my business and not a part of my business when I first started and now she's full time we work side by side every single day in a different room. In the same house, you know what I mean? It's cool, it's a cool thing. So don't give up and I'm not speaking to you, bro. Just just everybody. Don't give up on your family. Don't give up on your friends. Just keep doing you and you'll see who loves and supports you just keep doing you don't give up on them yet. Even if it seems like they gave up on you or whatever. Just keep your eye on the prize and don't let anybody get you off track. It really takes a lot of focus. And somebody said yesterday, really putting the blinders on. And you've described that in your own way this morning. Breathe is just that focus and that determination and that willingness to experiment. And I think they used that word earlier. So thank you. It's been wonderful and honoring your energy is wonderful. Thanks so much. We'll talk to you later. So connect with Bree, she's awesome. And I really enjoyed that conversation as I do. Each and every morning. So give her some support. Give her a follow, see what you can learn from her. Add her to your network of people who are understanding and supportive of what we're doing here. Right. It's like there's a new friend that you can meet every morning and there's somebody new even if you don't watch the show one morning, which I don't know why you wouldn't but you know, there's a lot of friends you can make in this community. So if you're new here, don't underestimate it was just, there was so much in that interview. Experience, Min teen it which taps into the hole, which taps into the whole initiative versus entitlement thing I've been talking about this week. I mean, there was just a lot to unpack in that. And the biggest thing that I hope everybody walks away with each morning is just the fact that really you're seeing people who are ordinary just like you or you're just your parents, whatever meaning that tells faculty what to think that's so valuable.

Dave: So make a decision today to continue to go through the challenge if you're going through the challenge to invest in yourself and your education if that's something you feel compelled to do here or somewhere else, get into our Blueprints if you can, they'll change everything. For you, if you use them if you use them, my friend and come back for another episode. Tomorrow we'll see it'll be Friday. 10am

Below is the transcription for this episode:

Matt:  What's going on everybody? Happy Wednesday. June 8. I hope you guys are doing well. We're live and we are live every single Monday through Friday at 10am Eastern. If you're newer to our show you can text the letters WUL to (813)-296-8553. You'll get a little text message reminder, every single time that we go live. I can actually show you exactly what this looks like.

And then you know you can you can I just tapped it. Boom, there it is. You hit play your shot right into Facebook. So we are pumped to have you all with us and we've got a fun and exciting show. We're going to chat a little bit about how the legendary marketer education has transformed the lives of Lisa and Lance and talk a little bit about what they do and all of their businesses so we would love to we also have another special guest who's going to pop on as well which we don't typically do you and I'm excited about that. So we joined. Let's bring on our guests and before I bring on our guests can we do a little hand clap emoji. Just to welcome in. Lisa and Lance. How's it going? 

Lisa: Morning! How are you? Morning doing well. It is beautiful. It was good. Actually, I shouldn't say it's beautiful. It's hot. Here in Phoenix. We're expecting like 107 Today it's gonna be pretty brutal. But yeah, it'll be fine. So you know we when we go live with clients and people who came into our fleet and ended up having success. We typically don't do this but I'm gonna bring on a guy who is I think pretty instrumental, dear success, but I'll let you guys actually confirm that. Daniel is here with us. 

Lisa: Hi Daniel. How are you? 

Daniel: Hi, Lisa.

Matt:  Hey, what's up? I've actually never met Daniel like officially I don't we haven't actually like met face to face. We've been on different meetings and stuff but I just wanted to bring him on cuz he recommended that you guys come on the show. And I was one of the main reasons we reached out and said you guys have a cool story that you share with us and so how was your guys' time with Daniel What was that like and then Daniel, maybe you can share a little bit about your experience up to?

Lisa: Well, I'm the one who met with Daniel. And I did of course, you know, the challenge. And you know, meeting Daniel was very transforming. He used a lot of language that was, you know, action oriented, and very personable. And that's he actually, just meeting a person of Legendary helped me realize that it was a real authentic group of people. And then also we just got to know each other in a different way. I even shared my husband's story with Daniel and what he had gone through in his life experiences because Daniel shared a little bit about himself with me and I was like, You know what, Daniel, I'm going to share a video, a YouTube video of my husband and an interview. And it was you know, he had said it was impactful so, you know, that's basically the communication that you get when you go into one of these stuff into the community is, you know, you just, it's, it's very transforming. Cool.

Matt:  That's so cool. Daniel, and what, when you're working with them and working with most clients, what's that been like? And there's a lot of people on here who have never met a business plan advisor, I have no idea what you do. Maybe you can tell people in a minute what exactly it is you do and how you walk people through and then what was your experience chatting with Lisa like,

Daniel:  You know, as a business plan advisor I my main objective is just to really guide, advise, listen, and just give you the best direction on how to do it the right way right. And do it the right way the first time but working with Lisa was actually a little bit of home because she has such an inspirational story with Lance, what he's gone through I have very similar paths to that. And overcoming those objections in life was really very inspiring for me and then to hear the story come to light of how amazing that they're doing. I couldn't couldn't be less than anything but happy for them. Super cool.

Matt:  I love it. Daniel, you probably have calls to get on and stuff. I just wanted to bring you on. Thanks for coming on, man.

Lisa: Thank you, Daniel. Thanks for everything. Appreciate it.

Matt: Well, cool. I'm glad that he got to stop and that was awesome. Oh, nice. So you guys found us found Legendary in like, I don't know, way back in June of last year. So I think it was actually looked and it was almost a year ago to this day that you originally found us and tell us about finding us and then it I don't know if it took a little bit of time to get into our program or to start the training but tell us just a little bit about how you found us first of all, and then and then what happened after you purchased our course and how did that whole process shake out?

Lisa: So real quick when the situation happened. I was laid off from work. It was only like four months that I was laid off. Labs continue to work because Lampson is an addictions counselor at a prestigious Recovery Center here in Southern California. So he continued to work which helped us. He's been through a lot. I mean, Malibu fires run through all the addiction treatment centers so he was like home a year prior and so just we've been through a lot here in Southern California. But anyhow, so in about a month we were considered essential. And we were told to go back to work because I'm in the food supply chain. And when I went back to work, pretty much like one out of every third person went back to work. And I'm in my late 60s And I was just I'm personally speaking now to this day I'm just exhausted entirely physically it's laborious. And it's been like that ever since it's really hard to find workers. But regardless of that, so about a year passes and I'm telling myself mentally in my head, there's got to be an easier way there's got to be an easier way to make life gotta be an easier way and I went online on YouTube, YouTube, watch her and I want you to all the time, and I saw I typed in how to make money online. I came across a gentleman who did a 30 minute video. Yeah, I broke down into 10 different ways to make money online. I said wait until the end because I got the best one for you in my top 10. It was a 15 second three lead challenge and he didn't make any grandiose claims. He just said follow what they do and you know you will end up making money and he's but you have to follow up to the tee. So I signed up. It was like $1 Yeah, so after I signed up for the dollar, I was like, you know, it doesn't really cost me that much, it just seemed like just you know, added up a little bit. So I also purchased something else. But what he didn't say is when you sign up for TikTok because that's the 15 second free line when you sign up for TikTok. Don't get distracted, which I did.

Matt: You gotta you gotta mean case of scroliosis

Lisa: And my thumb's are not that strong. That generation you know, you guys have powerful bones.  So about so as the summer months came, it was getting harder and harder to work and that's when I started checking out 15 Second free leads. They showed me everything like how to take a portrait, a profile picture, talked about all the details anyway, going. I then realized I was getting emails from David Sharpe about other options and that did have the 15 Day Challenge. And around October is when I just pointed and clicked and I just took the challenge and that's when I met Daniel. And it took me a while after that. I was in my head all the time, about Oh, I gotta get this I got it. The structure doesn't reverse. And on Christmas day I told my husband I say you know what? I'm just gonna do it. And I put my first video out and like couldn't fit on the screen. But I said show up every day and you never know what happens. So I'm close to 7000 followers and it's pretty, it's organic.

Matt: Traffic 7000 Wow. That's super cool.

Lisa: And I post once a day, okay. Wow,

Matt: That's pretty amazing. Actually. How long ago did you start posting daily?

Lisa: On that day? Oh, by so up once a day there might be like, I make a couple of times. I've made a couple of mistakes or I thought I posted like, you were boarding on a flight and I go okay, great. I posted it. Show up later on that next day. I'm like, dang, and then go through. So you know, there's those things that happen. But once a day, it really does help, you know, just to show up and put something every now and then times a day. But I know my limitations and I know me. If I go full gangbusters like seven eight times a day or like people say we want to get you know, a lot of traffic. I'm going to suffer from burnout and you probably won't see me.

Matt: Yeah. Oh, totally.

Lisa: And this I've always said this and this is actually my tagline that this is a marathon. It's not a sprint.

Matt: Like that a lot. That is something that we're gonna get the sort of background behind the scenes in our company and legendary. We operate a framework, basically just, you know, Lord, please just don't let us eff this up like that's kind of the mantra that we've taken on. Just don't, don't f it up. You know? What we mean by that is Verizon sprint every day we come up as marketers with these crazy ideas. Oh, wow. We could change our whole business. But here we go with this stuff and the truth is, it is just kind of showing up every day, being consistent and taking action. Taking meaningful hard action, but just being consistent showing up every day. There's a lot to be said about that. It's especially amplified in an industry like ours where you might get a lot of people who are always launching new courses and here's the hot new thing. And we decided to take more of an approach of selling information about a business model that has really been done for a long, long time I could do 12 years ago and it was different. I mean, we didn't have Tic Toc, but we have blogs and we had, you know, forums and I don't know weird stuff, but it was just it looked different, but it's done the same exact thing that I've been doing. So anyway, that's cool. That's cool. And I'm guessing you've learned a lot and also probably grown a lot in you know, showing up consistently on social media after you know, never really having much social media presence. Like you know if you've grown.

Lisa: Well you know what's happened is not only is my is I could see what I didn't see before and that's through the knowledge that I've gained from the from the blueprints, but also just the association with legendary you know, I like I said I was a big YouTube consumer, I was a big consumer of content. And I would watch and then I even went on people's Patreon and because I liked their channel, and so I was open on Patreon, right? But I never made the connection that that is an income stream for them or clicked the link below. That's an income stream for them or we're gonna go out on boxing today because we got a lot of gifts from our fans. Right then comes through and you're going into this free and training it just you learn a new language and you learn a new perspective. And you start seeing what you've always seen, but you never really saw it. And you know, now I'm like this is possible. This isn't you know, the emails are an asset. You know, the platform and the Evergreen traffic, you don't learn that language. You know, this is all new language that you learn. So the Evergreen traffic, that's an asset. You start listening to some of the people that you like. I followed the Whoa on YouTube, and he did a chat, a walk and talk and he talked about how he's been posting daily on YouTube for 10 years. And the man since he started singing for 10 years he's got all these evergreen tiles on his page. He makes money on ad sets. He makes his money on a few merch things, and he doesn't for anybody. So he's 48 years old and is going to be 50 I think. And he's just got half a million people on him and daily. People come in and see that they couldn't see a tile or from like, five years ago. Right? Yeah. And it's just constantly running. Yes, all the time. It's everything.

Matt: I show that sometimes. You said something that I talk about so often but you said something about. I’m going to share my screen here real quick, about making money with Adsense and stuff like that. This is the part of the business that a lot of people don't think about. They're starting some sort of content creation, but this might be hard to do, but you don't really need to see it. This guy is Zack George and lots of people know about this guy, Zach. He does dog training. And you know, I show this in the decade in the day sometimes search for dog training or something like that. And usually when I search for dog training, one of his YouTube videos will come up and in particular, one of them is from 2013, I think. And that thing just lives on the first page of Google for one of the most hotly searched I had never clicked on a video either so it wasn't like they were remembering that I like him or something. And, and also a guy named Judd, Judd all bring he's really popular on YouTube. Last mastermind you know, he was talking all about how people were asking, well, how you know, whether certain streams of income can you do or whatever. And I think Judd has, you know, Judd has about 200,000 subscribers on YouTube. And he said you know, I'm I'm I do about $95,000 in just getting paid from YouTube, just getting paid from YouTube got didn't even have to sell anything or put any links in my bio or anything. And I could basically make $95,000 a year, but he makes those you know, when you talked about the 2030 minute video kind of thing, like he makes style content, some of them he's got a 51 minute video, long stuff like that, but people forget that if you can get good at creating content, especially on YouTube, you can monetize all of that content. And like you can just forget about selling anything. You should, I think but some people just don't want some people like us that literally stood out to me as he doesn't work for anybody. He's not reporting to where he's sitting at home, and his sweatbands in his kitchen. He showed each of us his first videos here. I don't know how I got on this rant. I'm sorry, but I did his videos from oldest to newest and he just wanted to show us you know hey look like my oldest first videos three years ago are kind of crowded trying to figure out and I'll show you how to reply from the internet. Like he's like, look, I'm sitting in our kitchen. In our tiny 700 square foot apartment in Chicago. We've got kids and stockings up here. I got kids' toys piled up behind me. Got a dog bed down here and I'm sitting here in a little V neck and and I got a pen here and and I'm off and running and I don't care as I just you know, and I just I find that funny because he it just boils down to getting started showing up consistently every day and he's obviously been really successful with us right now but and with other me also promoting things like click funnels and software tools and all kinds of stuff. So anyway, I don't know how I got on the Judd Judd all brain rant, but here we are. So you guys are also you do, Lance, a little bit of work on like YouTube and things that are on a podcast, I think YouTube on the brain. Tell us a little bit about that. And how did that start?

Lance: Well, you know, about 11 years ago I came home from a stay in upstate for those that know what that means, you know, and didn't have my compass. I didn't know what direction I was going to take. But I knew I was going to be responsible. So I had a little no kitchen job and then a maintenance job and because of my benefit over 29 years, I wouldn't say just sober is the people that taught me how to find my way back from that darkness really. It was like being taught by a master how to grow up. You know what I mean? Super Powers. And it was like, I love you. But I'm going to tell you a truth that you're not going to like, if you follow my direction, you're going to have an amazing life. You know, because a lot of times we don't want to hear the truth. We should shy away from it. But we know like somebody's telling it from a place of love. You can't run away from that. They've got your best interest. And so I came home and I was working on this for a friend of mine and one of the treatment centers here in Culver City and he was like, you know, you're going to school for this counseling thing. Today you're a counselor and I'm going to give you a caseload and it was like, okay, okay, and you know, it's not I wouldn't even call it counseling, I would just call it Life mentoring, and it goes beyond alcohol or substances because anybody can get sober but not a lot of people know how to live a good life. Especially if you've been using them for 5-10, 20 years, and you get sober data. But there's in the 25th century What the hell is this? And a lot of people don't understand that aspect of learning how to live a healthy life can be inspired by purpose and passion and to live and believe that you can actually achieve it. So you know, I've had really good success with a lot of the clients for that work there. And I usually get a lot of the guys coming home from prison or jail or the failure to launch kids that come from the rich families in Beverly Hills. Because they just needed some love and direction. It's kind of funny how you can get a guy in prison as an only kid out of Beverly Hills. It's a failure to launch and there's not a big difference. Wow. Yeah. And teaching them how to live their lives was a passion. It's what I do to this day even when I'm working in a treatment center. Because I don't really talk a lot about drugs and alcohol. That's easy. We get that how to live life is a whole other level of life and let go of the past narratives and like I can't do this. I'm not good enough or mom did this or dad did that and you got to get to that narrative to see today and never live well. So I left there because I was a little egotistical in my success and thought I'd be a high muckety muck in a treatment center and found out they were doing shady stuff. You know there's people like that in the universe and made a decision that I'm not going to have my name attached to something that doesn't have integrity on it because that's what I stand for. So I quit with a parachute. Wow. And yeah, exactly like okay, how am I gonna pay my bills? But right, I had built relationships with people which is really the most important part. I think of anything we do in your industry or my industry or in life. And I called a friend and she was an old supervisor who knew me and I said, Do you know anywhere where there's any work and she goes, would you not do process groups and I'm like, No, of course. You know, compensation is really the essence of everything we do as people to learn and grow. And so she goes, You know, I'm not a cliffside here in Malibu, and I can give you three groups a day and pay $100 a group and I'm like, Okay, I'll see you tomorrow. Like that beats $18 an hour for sure. I've probably been to the cliffside now. Six to seven years. Oh, wow. Okay. But in the interim of all of that a lot of changes are happening in life. Just like David. Is your partner David?

Matt: Yeah, yeah, he's the founder. 

Lance: Well, he had a while back on the set where everybody was trying to calm him down because he wanted to burn buildings. down around those rules that were fucking trashy by language.

Matt: He doesn't mind that. I don't mind.

Lance: I got him 100% Because just like in your industry, there's a lot of people that are all about the money and not about the clients and helping them grow. better lives. Yeah. And I've watched that over the years in the industry I'm in and I think in my industry is a little bit more heartfelt because we're not just talking about taking advantage of people for their money. These people are on the verge of overdosing on fit and all or dying on the streets are hurting a family again. And it's just something that's been a passion for me to really step in and just be the best I can be there but I'm growing my I have a company I started three four years ago. And it's hard, it's not unlike on my own trying to figure it out. But I've watched Lisa. I'm inspired by what she's doing with you guys.

Lisa: And now we're getting to the whole thing about YouTube and TikTok.

Lance: I had a guy. I hired somebody, a coach out of Florida who helped me like I guess get comfortable with myself on a stage. And I think that's a really big part of it. Because you know, you've got to have a presence and know who you are. And I'm not an egotistical guy, although I probably could be if I wanted to be but I'm more about helping people. It's like it's not an ego thing. It's a spirit thing. You know, because 29 years ago, I was in an ad seg cell in a prison with no hope of ever coming home. Instead of prayer, like on my knees, snot coming out of my nose and crying profusely thinking I was going to die in prison. God I can't live a decent life and continue to do the things I'm doing helped me and everything has changed since then. And me sitting here. I could get emotional so I'm gonna maintain it a little bit as but me sitting here is a result of a lot of people who got established and inspired to change. And I'm just an echo in that in that journey of many others before me. And everything I have is a result of all those people Bill Bob and even the people that came before that did the help of helping other people. And so now I'm sitting here today, and my company is called wide. Obviously we get addicted but what about your life and creating content that helps people connect to life and to it's more than just getting sober? It's about transforming your life. It really is like letting go of the things that haven't worked and stepping into something new and unknown. And I'm really big on changing the narrative that we have a conversation with ourselves about in teaching people that they can live in today and have a better future. So I have so many things on the plate that I've been consumed during COVID working in Malibu an extra day so I mean I was doing I tell the clients to have a balance in their lives, but we're doing the scheduling the other takes up teaching them how to do scheduling. They give a calendar, but seven days a week, 24 hours a day. And I feel it now.

Lisa: That's what we were talking about. This is what we're talking about the other day, the calendar. Yeah. Why don't you make a calendar? Why don't you make a journal? Why don't you make a program? You know, and this is something that you could watch on your channel. This is something you can launch as a platform you know, and that's where, you know, you can actually have a way to transform other people's lives experiencing something very similar. His story's not similar to a lot of but but doing this.

Matt:  I love it

Lance: With the clients because you know, I'm not gonna. I wouldn't realize that Monday, Tuesday, Thursday, Friday and four days a week. I've dedicated four hours a day to traffic and commuting through LA and eight hours to accompany that's not really I'm making somebody else's dreams come true and not mine financially. And so I've made a decision in the past two weeks to take that extra depth and giving them back to move that resource of time into writing the book or more it's not a book, it's a workbook. Yeah. But that and creating content and working on my website and on the YouTube and the TikToks and all this stuff, because I'm learning that exposure is in very, very important thing to get yourself out there right taking action. And so I am on a podcast with a gentleman where we interview a lot of people that have had life experiences, whether it's in prison, we just got done doing one with Theo Flurry, the hockey player. Yeah, he's amazing. We had a great hour long conversation with him as he's driving through some outskirts of Canada in the woods somewhere, you know, yeah, I was in the woods. But, you know, in talking about my friend Mark, who's one of the cofounders of the largest blood gang and Los Angeles case and how he's helping transform lives today. in Pasadena. I do groups on Wednesday night with him over there with gang members to help them see a better life. It's very active, but I'm also going to do a podcast where my own company was setting that up. 

Lisa: We're setting up our space. Mimecast

Lance: It's about creating somebody because I tell you this and I'll let loose and get back in here in industry, in an industry, where we help people sustain better lives and find sobriety and build lives. On a good day, long term sobriety is what we want. We want a better life. We want sobriety and a better life. On a good day. Most treatment centers have a success rate in that spectrum, including a or NA and there's gonna be a lot of people that don't like this but it's just faculty. On the best day, there's a 15% long term success rate. Now you have guys that keep coming back, which is great, but just overall somebody that says I'm done, I want a better life and I'm stepping into it. A 15% success rate. I'm disgusted with that. And I get it. It's both and it's the clients and the facilities. But if I'm a heart surgeon and you're coming in for heart surgery, and I say I have evidence based practices, I have the best staff, the best facility and I sell it. Yeah. And you go okay, what's your success rate? And I say, if 10% On a good day, you're not gonna let me do heart street. You are right yet. We're selling that agenda. And it's become about making money. And the quick fix of getting people sober, but we are not really addressing the long term aftercare things and that's where live over addiction comes in. So if you have a loved one that's in treatment, and you just spent 35 or $40,000, putting them through 30 days of treatment, and on the back end, they get a pat on the butt and good luck with the therapy or someplace they really don't know right? It's no wonder they keep relapses like prisons recidivism rate is about the same, which is sad. And so here I am saying for $2,500 a month, all walk with your loved one. That's his coaching. Walk with your loved one for $2,500 a month. Not much considering what you just spent right to help your loved one navigate and have a plan and a goal and a schedule. And stay after the fact. Yeah, yeah. To live their life and step into that world that they don't know how to navigate the mediation with the family and with themselves work. And right now, that's a really big void unless some companies are saying, I work with you, but you gotta send a document. We're gonna be there for hours a day, four days a week, we're going to make sure you get good meals to treat your ILP and that's $45,000 for three months on a contract and I'm like, What am I doing wrong? Well, you know, it's not that's

Matt: And that's everywhere because my wife worked in, my wife worked in a mental health practice and same thing. She was an inpatient or an inpatient place where people who had tried to harm themselves would come in and spend a week there. And it's sort of like, you know, rehab facility or whatever, where there's intensive care, there's some meds, there's some, you know, get people stable, right. And, and then after that, that's like, a, you know, like, nice little pat on the back. Hope it goes well, you know, and they refer people to outpatient and stuff, but getting insurance involved and getting all this stuff. It's like, you know, how much hope and how much real help is being given beyond that. I like to relate with that so much because I don't know what their percentage is, but their percentage of people who are coming back with another attempt or a you know, another threat to you know, overdose on pills on, same thing, it's happening all the time. I feel like just stepping in there and doing that, or, or by saying that, what a what a what a vision to see the exact solution that needs to be there. But also, I just want to say that that's really cool that you actually are executing on it because there's a lot of people that I know who sit in your role or people who worked with my wife who just talk about that a lot. They just talk about it a lot. And they don't really do much if anything about it. They just sit and complain about it. Like hey, this what a problem we have, what a problem that exists, what a problem and at some point, somebody's gonna be like, hey, look like there's a clear solution here. Let's solve this. And then the other thing. Yeah, the other thing that came to mind too, is just how if you've ever seen on TikTok or YouTube, I mean the amount of channels and videos and content that are centered around people who have gotten sober, and just how viral and how powerful some of that content is. I mean, I've seen comments where people are, are talking about how you know one video one single video they were, they were, you know, half a bottle deep of Jack and they were like, they will just watch one video and something clicked and I've seen people who are a year sober two years sober. From the moment they saw a tick tock video, which I'm sure isn't super common, but still, when you really think about it, you know, you have this opportunity to sort of intercept people. I always think of marketing as as like the ability to just sort of accept attention and just sort of step into their their train of thought, and you can just you know, somebody's just sitting here, you know, like Lee so I was just scrolling and just one message one the way somebody says something can just immediately have like, Whoa, I never thought of it like that. And it would be just such a shame if people who are experts in certain things or have had crazy life experiences and have grown and become new people if they didn't share those not everybody's gonna share their stuff. But you know, I mean, you hired a coach and got all of this. I mean, you've got this new business running. I'll just tell you that man. Dave said something to our mastermind that I thought was really impactful. He said people don't need more training. They need to hear more stories. They don't need more training. They just need to hear more people's stories and what because the stories transform people. The life experience is, you know, on my knees, not running from my nose in prison. That's the kind of shit where people are like, oh, man, yeah, I feel I've been there before you know, and you can give them all the training and calendars which the calendar is great, too, all of that stuff. But when they connect with something like that, man that's really transformational.

Lisa: And when you're doing it with them, yeah. Action, you're doing it. You're guiding them by hand, you know, and I think there's like the actors rule. I'm not an actor. I live in Los Angeles and I don't like not having a headshot, but everybody seems to have but there's that breaking that veil, right. I guess there's like a role where you don't want to. I don't know if anybody out there knows what that is. But TikTok breaks and you really expose yourself. You know, I'll show up with like, sit here and pre-stick the shirt, you know, because I just finished cooking all kinds of stuff. And, you know, there's no rules really except watch the language but I don't think there's something that you know, the model in my company in my life, and Lisa will tell you a brown public I'll just talk to anybody if I'm if I get an opportunity to conversate my whole principle and what I believe in is let's start a new conversation. That life is really what it's about. Because the old conversation if it's not working for you, why are you keeping it?

Matt: I just gotta say that reminds me of my wife's a therapist, and we would talk about this thing called narrative based therapy, which is it sounds almost exactly like what you're talking about, which is beginning a new conversation that's not centered around shame and guilt and all of the past baggage. But let's read what if we reach the whole new store what if a new store started to have that sound? You know, and I love it. So I don't know, I think for different people, different modalities. But man, for whatever reason, even just just hearing about that therapy, modality for me feels so empowering. I'm like, yes, let's start a new story.

Lance: Like I can let go of that and have something new. It's like, thank you. Oh, it's like, I tell them that the narrative that we've had our whole lives is a prison we've created, I think in the movie Shawshank Redemption. The clients love this. Because that's one of my favorite movies is the ATM that we create this prison or it's imposed on us by family or environment or trauma and we go around in this self imposed prison. And it's almost we've become comfortable with it because it's been uncomfortable. And we've learned to survive and live with it like that Linus blanket and Charlie Brown. And it's like, it stinks. And nobody wants us around and we're miserable. We're hopeless. We have no purpose. It's like, somebody shoot me please or eat me. Yeah. And it's like, I tell the clients, getting out of where you're stuck is not going to be easy, that comfort zone. Little on a lot of uncomfortability for a short period of time to get your freedom from that place, yeah, what's the value of that? And I said, movie Shawshank the guy had to climb down and break a shitty ass pipe and crawl through 500 yards of shit to get free. That's really the way there's there's the only way out for us is to say okay, and make a decision for our lives. Moving forward. And going forward means I gotta clean up a lot of stuff and leave it in the past. Yep, learn how to like it's a narrative that's like a book that doesn't have the emotional content that it wants to add anymore. Once you do the work. It's there but it's like it's there. I'm here today and I'm thriving, and that's what I want my life to be about. When people can connect with that. Man, there's nothing like I can be tempted by a lot of things. I will not compromise. I will not compromise my integrity that keeps me out of that prison.

Lisa: Just like me as well. I have a lot of workplace trauma. Yes, that I've actually had kind of like in that hole. I've held it in. Just posting and sharing my story. A lot of these memories are starting to come up and starting. Yeah, starting to go. You know what, I think I should do a tick tock or a short on workplace trauma. I bet there's a lot of people who don't even know that they haven't, you know, and if they can identify I'm helping somebody and adding value into their life. Wow. Magic is how you do that in 30 seconds.

Lance: Lisa is a great example of what I just shared about Legendary and what you guys are doing with her. Not about the money that'll come with it or not? It's not about TikTok. It's not about all those things. Lisa was in a prison with this trauma with this concept of I don't know what I want to do. And now I see her I come home. She's in a real office by the bed. Or she's like working on something you have perfect. She's inspired to live today. And that's the most important. Everything else that comes out like gravy.

Lisa: I think that's why I do one TikTok a day because I'm present. What I put out. I'm present. I'm thinking about it. I'm doing something I'm writing down and then you know and and there's no such thing as a flopped video. If you show 100 views, that's 100 people, right? That's a lot of people. So you know, some people came in to fill a restaurant with that many people. So you know the thing is, if you have an impact on one person, double the value of your life. You know, so it's, there's no way I would not have done this if I had not just literally I'm not selling the 15 Day Challenge. I'm saying if you want to transform by purpose, there's little gifts in there all the way along with that and it has an impact on your future. Wow.

Matt:  You guys are cool, man. You guys are just cool. I like you guys a lot. You guys have a lot of wisdom and experience. I feel like that all of us can get a lot from let's see, for social media means you want people to follow you on TikTok. Is that a good spot for them to find you?

Lance: @Live_over_addiction

Lisa: Damage Done Podcast. Yeah, the damage done podcast for me.

Lance: My website is lifeoveraddiction.com There's a link on there where people can go they can click the link it sets up like a free consultation, no money, you know, over like 1020 minutes to see if it's a good fit to help you or your loved one. And again, you know, it's because it's not for everybody and not everybody can afford it. I understand. I actually have a sliding scale depending. But those are the two key pieces. I mean, the website and the link set up a conversation which is what it's about working on file. 

Lisa: I made the funnel. I had done that for so long and I was like, Oh, my God, I did it in the TikTok start now I gotta do it again. All again. Today I was watching decade day like midway through I was like this my brain, the language I was like, what happened? Where am I?

Matt: Yeah, it's totally like beginning algebra and they start putting x's and y's in the math equations. Like it would happen to like four times for like, this doesn't make any sense. Well, cool. 

Lisa: And I'm starting another one that'll be coming up but that's not working. It's going to be a lifestyle. Awesome. People ask me every day about my hair color, some light, some on about lifestyle and things like that and I gotta lose weight. My health is not that good. So the doctor put me on weight loss.

Matt:  Well, you can you can you can bring all of that get all that stuff can be brought together. And yeah, you can absolutely do that.

Lisa: Six months transformation, six months.

Matt: A lot of you know you want to know you want to know funny. Here's what I'll wrap up with this. But here's a really funny example. A creative example of how people have tied together things like making money on the internet and health. We upload ideas, daily basis, looking at videos that will inspire everyone wanting to focus and most of his videos are like his videos. He's done a lot with shorts recently, but most of his videos yeah, here we go. Are like five early cancer warning signs or like how you know home remedies to treat toenail fungus and weird stuff. Weird stuff. Well, Chris, we've had him on the show before and he says financial concerns impacting your health. This may help even if he points people to heart voice people to our company and product. And he can kind of figure out a way to monetize this channel. He makes money from YouTube obviously but he just makes all the videos himself. He does all the editing and he just finds ideas. You know five foods you should eat if you want to lose weight. But he connected that all and you know he makes a decent little income from just not decent a little I mean, it just makes it come from YouTube channel. He's got some affiliate stuff he does too, but there's plenty. I just think I like when people do things that are creative, outside the box, because he's super interested in health stuff, but he's also really creative as a marketer and loves marketing and enjoys that aspect of it. But anyway, you guys are a blast. We're coming up in almost an hour or so. I'm gonna let you guys go for the day and anytime that you guys would like to come back on, I mean, if you guys are taking breaks or starting new things, coaching things going great. We would love to have you guys back on and I'd especially love for you guys to meet Dave and share a bit of your journey with him as well. And so just reach out to Roxy and maybe and see how many days we can have you guys back on. That'd be great. Yeah, thanks for coming on guys.

Lisa: Have a great one. Take care.

Matt: See? Alright guys, so you can follow Lisa and Lance right here. Let them know what was powerful today. Were a wrap for today. Wednesday, June 8. Dave will be back here tomorrow and Friday and have a good rest of your Wednesday. We'll see you back here. Tomorrow at 10am Eastern.

Below is the transcription for this episode:

Dave:  Hey, what's going on my friends? This is Dave Sharpe and welcome to Wake Up Legendary. Yet again, we have someone that has gone through our education and is here to talk about her experience. And she shared her age with us as we've posted here on the headline she's 62 she's kicked procrastination to the curb, and now has a successful side hustle, but I'm even going to challenge her to say she has a successful business. Jamie, welcome to the show.

Jamie:  Thanks, Dave. Good morning. 

Dave:  Perfect. Okay, how are you? You look wonderful in your background. It looks cozy there and looks wonderful. So where are you calling in from Jamie?

Jamie:  Well, I am outside of Dallas Fort Worth, actually between two little towns. That Venus Texas, okay. Okay. The planet little tiny town between Venus and Microtex is right out here in the middle of nowhere,

Dave:  Just as long as it's not, you know, it's not that other planet, right between Venus and Pluto. Right. So, tell us, tell us. What brought you to our world and I'm assuming that you know, you are not an internet marketer. You are not a digital entrepreneur and I don't know how you have ever done anything like this in any way, shape or form before? Tell us what led you to us?

Jamie:  Okay, so, you know, when we came home from the pandemic, I'd been in the corporate world for 40 years. And so when I came home from the pandemic we started scrolling on tik tok and I was like, Oh, look at these people who are following people and watching them become successful. And so I knew I was gonna get ready to retire because I thought oh my gosh, I love working from home. I don't want to ever go back to the office. I'm sick of nine to five. I'd never done it. I've done MLMs a lot of MLMs but I've never done anything online. And I'm like, but I'm watching these people do it. And I came across something about side hustles because I knew when I retired I was gonna need some extra income. So I thought okay, side hustle. These are great. And so I started just looking at different side hustles which led me to the course. And I was like, Oh my gosh, this is how they do it. I had skills, you know, got 40 years of corporate experience and I found out this education that I got, allows me the ability to take my skills and incorporate them into an online business. Yes, it is a business because I do treat it as one even though it's a part time business right now. But I so I that was in October actually took the form in the decade a day, July 1, okay. And I didn't do anything with it until October 13. I was this close. Like, when I was like no, you're gonna do it. I have a lot of freelancers in my family and they encouraged me they're like, What do you have to lose? Give it six months a year, and then see what happens. And there's so many times along the way. It's just like you, you'll talk about. You have that valley of despair when you're sitting at 500 followers for 30 days and no leads. But I didn't give up. I kept going. And then I started getting it but then I changed the way that I do things. I started doing it my way using my own voice and instead of trying to copy these people that are making five figures and have done it for a long time. So let's take a step back. Right. And I don't post every day. I don't post because it's too much pressure for me. I'm sorry. I don't want to work that hard. I'm done working hard. That's what I love about this is you have a card, right? Yeah, that's a lot, I mean, five figures a month and yes, you do. You do have to work hard, but you want a great side hustle, steady little income or, you know, four figures a month. So go with that. So nothing

Dave:  Well that's wonderful and welcome to our community and and you know, it's incredible, you know, how many different walks of life people can come from to ultimately end up here thinking that it's really cool. I mean, I'm always kind of blown away by that because you know, I think that's cool, you know, because I think what we're doing here is really cool. And sometimes, you know, well, when somebody really gets it and it's like yeah, but yeah, I've done lots of MLMs before I've of course had legitimate jobs. This is really cool. There's the you know, you don't have to go in, to recruit friends and family. You learn real skills. that quite frankly if you had to completely pivot tomorrow in say You know what, oh my gosh, all this whatever I'm promoting today disappears. Now all of a sudden, Oh gosh, I'm gonna go. You know, somebody is holding a gun to my head and saying you must take your corporate experience and package it into a valuable training course that you can sell. If somebody held a gun to your head, you now have the skills to be able to do that. If you had to do that. Or if of course you want to do that.

Jamie:  If nobody and I do want you to know, I haven't even I mean, I'm only doing this for six months, a little over six months. I haven't even scratched the surface of all the other business opportunities that are available. You know, my brother's an artist and I want to help him create a digital course. An online course I was like you could do this. And so there's so much it's cheaper. I tell people all the time. It's cheaper than a semester of college. You can get an education that can lead you to so many opportunities. And it's less than a semester of college. I even made a Tik Tok video about it and showed some numbers.

Dave:  Do you have a degree?

Jamie:  I do have a degree. I didn't get it till I was 46 years old.

Dave:  do you have a bachelor's, a masters

Jamie:  bachelors in business? That's enough for me.

Dave: It's a lot more credible coming from you than it is coming from me. Because you actually have a degree I don't have a degree. So that's why I asked that question. I mean, I'm not I know my lane and coming from you. You know, everybody hears that? That's somebody who went to college and who has a degree and that's a powerful statement. I do feel a little bit guilty when somebody like, I've had a lot of young, we've had a lot of younger people who've come on and I've talked to them and of course they're in our community, but I'll talk to him on the show. And, and, you know, they'll be like, Yeah, I'm like halfway into my college but I want to drop out and I want to do this, but part of me is like, I know, I get it. Like, I understand why you want to do that. And I was like oh, you know, like, I hope their parents don't. But anyways, they're adults so it doesn't matter. I mean, they're at this point, these people are 19/20/21 years old. But in many ways, I'm actually grateful that my parents didn't go into massive debt or something to put me through college. And then I ended up not using it not saying it's not a valuable experience, but man, I some days. Thank God that I was a high school dropout. And didn’t make me go down that path of almost, you know, if we think about it, I know this is dramatic, but it's almost like a conveyor belt of human beings that are just getting pumped from high school into, you know, Junior community and university colleges all over the country. And it's sort of a system right. And and there's a lot of profit in IT people that that money greenbacks

Jamie:  Yeah. Did make you a good little citizen and don't get a nice little corporate job and put in your taxes.

Dave:  They pay some taxes, you know, because I'm almost in a way thankful that I didn't, that I don't have to, that I don't have to reverse a lot of that stuff. That is so what I'd like to ask you is, like can you give to people? What is different from being an employee to being an entrepreneur in your eyes, and what advice can you give to people about how you have to show up differently?

Jamie:  Well, you've got to show no one's going to tell you what to do. I find that with a lot of people, when they want to say they want to do this, they want someone to tell them what they want to be as an employee. You're not an employee. It is a business and this is your business. You know, one of my mentors said to me We were talking about posting because I really don't like posting two to three times a day. I’ll post two to three times a week, let alone two, three times a day. And so she said at the end of the day, it's your business and you could do whatever you want to and that was my epiphany. And so I did. Listen, social media is a gigantic pie and you can carve out your slice of it any way you want to, but only you can do that, your skills and your uniqueness. So you need to find out what your skills are. If you don't have skills you need to get some skills and how you can parlay that online, because it's a huge, huge online world out there and there's room for everybody to do it however they want to. I would say don't quit. I would say make more than one channel. I have lots of channels.

Dave:  Three different Tik Tok accounts. We're gonna we're gonna show one here and he recommends you have three. Yeah. So to say more about that,

Jamie:  Well, this particular channel was really slow to grow and I got frustrated. And so I was talking to someone that might just make another channel so I made several other channels and some of them took off and last year I dropped the other ones. I made one for the blueprints watching Mat and the blueprints Weekly. I'm in one account that I didn't even tell you all about where I never used my voice and I've never used my face. And I have over 1000 followers in that account just looking for the right product to put with that account. So there's a lot of ways to approach this. So I make three different accounts and I post listen, I repost this is this my on this account that you're looking at here? My most viewed video was a repost, I was tired. I didn't want to post anything. So I went scroll back and found a video that had 54 views on it. edited it because I use a video editor I do all my videos outside of Tik Tok re Vamped, reposted it and it's got over 200,000 views today. So don't be afraid to repost. Don't be afraid to use the same video but use different words. You really have to use your own voice at some point. You could do like lifelines where you are, you know, pointing the camera just like it's just music and you're just words. You're really not going to get my guess and leads but you're probably not going to get anything from that you really at some point are going to have to use your voice. Tell your story and do it your way and then you'll attract the people. I have a huge following and that's okay. Because you know I've seen some of my mentors with huge followings. And we're all one community guideline away from violation from oblivion. Yeah. So you need another account, just in case. Yeah, I've had the same video on one account, get a community guideline violation and not get a community violation on another account. Same exact video.

Dave:  So there's no rhyme or reason people need not freak out about this kind of stuff. You're saying now I don't want to get lost in the weeds, folks. So I'm gonna stop sharing the screen and I want to make sure that everybody's dialed in to what's being said right now. I like how you're treating it like a business. Who are doing it consistently in You really seem to understand that. A blue jay just flew into my window and is now sitting on my car you know scratching probably my these birds have no respect here in Florida. But I what I what I really notice about you, Jamie, is that you? Really don't let things bog you down. I mean, it's almost like you immediately have you ever seen an ant Have you ever seen an ad you try to block it and it immediately just tries to go another way now some animals will roll over in play dead. Some will lay down some will, you know cower back, get afraid of backup but man will just just keep going. Just keep going. And you're, you're like and and you're like, you know you just won't. So can you can you tell us more about that. And have you always been like that and how valuable is that one piece? Can you even name it for us? What do you call that? How valuable was that for? You? And what is that?

Jamie:  I have a lot of confidence. You know, I would say if you have problems with the Toastmaster so I'm not afraid to get up and talk to people. And when I started out my channel originally I was my target audience. Which was an admin assistant to high level executives. So I worked in the boardroom. You know, I was assistant to CEOs and presidents and event planner. So I'm used to running and being in charge of things. So that's where my confidence comes from. And I don't have a problem. I have a challenge and he's got to pivot. So back to what I was talking about. My first target audience was administrative assistance. That was getting me nowhere. And I've pivoted several times you can go back to my videos and see how I've

Dave:  changed. Why am I getting nowhere in law? I want to ask you that and how did you pivot so fast? Well,

Jamie:  I think because IT admins, they're interested but I wasn't really getting any leads. And I don't

Dave:  I think they'll be interested. When are they motivated? They're not. Yeah. They want security right? Like, and they're skeptical. They're too skeptical. Right? Sometimes corporate people are just too skeptical.

Jamie:  They are. I was and I did a lot of research before because I did a lot of MLMs. And I've looked at other things online. I looked at other things that were in mlms. Legendary marketer isn't an mlm This is a real education. This is a top right education that when you go to college, you're not going to get your books and all your courses online forever. That's the value that you get with this education. Is that and you can go back to the videos and watch other people and that's one thing. Watch other people in this community, get connected into the community. Watch it because you're going to attract certain people. We're going to connect with you. I'm not going to resonate with 18 year old guys. I'm going to resonate with moms, retired women and retired men. Obviously, I went from 95% women to 80% women 20% Men in my analytics. You need to learn how to look at your analytics that will help you pivot because look at what's working. Watch look at your and that's one thing you need to learn the skills back to sales that you need to learn if you don't know those skills, you need to find them. Learn them, find somebody else that learns them. And as Matt says, sometimes you just gotta figure it out. And that's

Dave:  how you really utilize the stuff because you've you've you've interacted with Matt a lot and I know where Matt interacts with our clients and that's on decade and a day that's on those Thursday blueprint coaching calls. So I can really tell also, my friends, I just want to point out that I can really, really tell that you have engaged in and actually used the resources that you paid for, you know, that are available here. And I would even bet you sound like somebody who's really used them as much or maybe more than just about anybody and I still bet you haven't tapped all of the sources. And you know, there's so much more to go through just because we're in our sixth or seventh year or something here and just all of the training that we've compiled and then sort of curated it's, it's it's a lot, you know, we try to find a balance of not just just slapping endless replays of just stuff but trying to be somewhat organized with it while still making sure that our decade and a day and our blueprint coaching program as a whole is relevant and up to date and we're actually talking about stuff that I think that's one of the most dynamic things and I'm not, you know, trying to ride the Pat us on the back train here. I can say that, I think one of the most badass things now that's a technical professional term about legendary and what everybody here has created is man we are relevant in in the know about what works actually really works for the brand new person, the average person, how can you actually get results online in in our community has tapped into that. And it's not just me with you know, up on the stage with the sleight of hand no Funds catch up. And blah, blah, blah. It's just a mess. So, what say you about the difference in I think the timing right now, you know of how how, I don't want to say easy but man, it's achievable for anybody to come on behind and get results right now and they can learn how here isn't that different than so many of the things that you've tried in the past where everybody keeps coming to the motivational seminars to keep getting pumped up to stay in but but it's just like faith, like, like, keep coming and sticking around on faith because people up on stage training all the time and you just eventually you're like, Okay, this is I gotta get out of here.

Jamie:  Well, you know, I would also say that the masterminds also help a lot. Those are incorrect, I haven't gone, I wanted to come to this one. I was kind of this one. So you know, if you have that access to that and watch those, watch the people that are successful, that will give you motivation. Right now. You know, this is 2022 We're just getting started. There's so many ways you can go and the opportunity that you can get one reason I procrastinate was I was trying to sell the materials like I will never get through all I've got to take action. And that's what you need to get your skills and you need to take action. You need to be consistent, but you can do it your way. When I say consistent, that doesn't mean posting five or six times a day. I just mean overall it's taken me six months to get where I'm at today because I'd have gotten there faster if I was posted more probably, but you can do it your way. That is the beauty of this business model is you can do it however you want to do it. But you have to show up and you have to put in the work. You have to put in the effort. No one's going to tell you what to do.

Dave:  Yeah, you can do it your own way. That's a very big difference between a lot of things that I had done in the past, various side hustles or businesses. There was always so much shame and pressure to do a certain way. And also you've I you know I know a bit a lot of people felt shame. They felt shameful because they, you know, weren't producing as much. And the truth here is that and I said this yesterday to people on a coaching call. I want to offer personal coaching here as a group coaching program and we've since we don't offer that anymore because it's the time to do it quite frankly. So I just finished up the final call yesterday from a group that started a year ago and I worked with them for a year. And one of the things that I said and I think I also said on yesterday's Wake Up Show, I said every here's how I determine whether somebody stays in my life or not, is whether when I make a mistake or I don't do what they want or whatever. Do they roll their eyes and go or do they go stay in the game and keep going like a good coach does on the side of the basketball court or whatever. And so I think the reason why I told that story. Determine whether somebody should stay in my life as I continue to become more successful is because it's also important that a community when you're learning new skills, a business community when you're learning new skills and you're starting from scratch is going to encourage you and you're not going to feel pressured or ashamed to do it a certain way. And like there's something wrong with you. If things don’t happen super fast. This is a process that each of us like you said, each of us has the freedom really to take the skills and apply them out there and in a multitude of ways. You people you can bring it on you can begin to find your own voice. You can ease into it. There's so many different and there's lots of different platforms so you can focus more on written content or sudden video content. And in there, you can find how you can live up to your potential here. You can do that. And I like how you're pointing that out because in other places that I've worked, both jobs and other business opportunities. There was a lot of shame and pressure to do a certain way and do it a certain way and when it didn't work out quickly. I was made to feel like it was my fault. And I know that members and students struggle that way. So I liked that you're pointing that out and in you know Jamie that's that's got to feel that to know that you've got both creative freedom, but also freedom that nobody's so how do you hold yourself accountable if you have all you have in your job? Know that you have it for you? hold yourself accountable and tell us a little bit about what a day looks like, just a nutshell version of you getting up and how do you integrate your side hustle into your life?

Jamie:  Well, you know, I actually would have a lot more free time when I retired and it's actually the opposite. So I write down, like okay, I look at my videos and if the videos are doing really good. I'll just let it run. And if it's not doing very kind of like Okay, I gotta make another video. So today I'm gonna make a video. And I'll work that usually, in the morning and then I'm done. I'm done for the day. I'm like, Okay, let's go. Let's see how it does for the rest of the day, or interact with people that reach out to me. You know, I do get emails when I go. You don't have different campaigns. When someone goes to a certain link, I might switch them to a different campaign. So we haven't talked about how emailing is a huge opportunity to reach out to people. So my writing skills are on point so I have no again, I've taken my skills and use them for what I want to do. And then I will get caught by other people that I usually watch wake up legendary. See what other people are doing. Go and let it go and look at their channels. Because there's so many people there's so many different ways to do it. Found myself on a search somewhere on Tik Tok. I was like it's my video that just came up with a search. I kept wondering why I wasn't where I was getting leads because I wasn't posting on that channel, please. Yeah, so don't be afraid to try something new. If you're not getting leads, and you're not getting people to sign up for your email, try something new. That's your cue. You need to try something different. And don't be afraid to try something different. Don't be afraid to fail. You know, always thinkWell, Milton Hershey and Hershey bar he tried seven seven candy companies to get it right.

Dave:  Every every successful entrepreneur has a story like that, every successful entrepreneur, you do too. You do too. You know, we love to tell stories about other people. But the magic comes when you can really look at this very moment in your life. And you learn how to tell the story. And you learn how to tell micro stories within that larger story use and you learned how to use those little stories in your content in in your so when people are watching your content they get they can get to know you and trust you it's not a mirage, it's you actually allowing people to to build a bond and a relationship with you. Because it is true that people do business with people that they like with people that make them feel with people that you know it's so funny. I have you know i i This, this Instagram profile that's just just just for watches. It's just, you know, I'm weird with social media. I'm real I haven't posted on Instagram or Facebook in like my personal accounts in like well over a year. I just stopped doing that. I just stopped posting in places that I wasn't focused on. And of course I do wake up legendary and we post on Legendary marketer in YouTube and all these other places. Those are the places that those are the places that I need to focus on boosting but but I haven't posted on my personal profiles and and but I got a little older it just has you know I follow a couple of 100 people and I just look at you know, watches every now and then but anyways, I there's random you know, I've got 200 friends and I've done I bought a few things from a couple of people, little straps, things that people make, you know, chains, things that people make little you know, things I've just I don't why did I buy those little things from people? Those little, you know, these two 200 people that I follow on this little account. I've probably spent, you know, six, seven grand on little things. And it's because I like them. It's because I just randomly found them online. And they engaged me and I liked him and I trust them. I liked their work. I was interested in what they had to say. And that's how business is done nowadays, folks. Absolutely. I'm still going to wherever, you know, large stuff like that. So I buy from regular people, and I prefer it. I prefer to buy from somebody that I can actually nowadays Jamie i you i won’t buy unless I have relationship with a with a with a salesperson at the company. For example, I was just in Miami for my anniversary and I met this this is my wife and I went shopping and we went in David Yurman jewelry place and it's a big brand but I met a lady and she followed up with me and has been sending my wife and I stuff and I got it engraved a little charm with my kid's name on it and you know she's been texting me and like it's a it's a personal like personalized relationship and I just don't think people understand how powerful that is and how much the direction of our marketplace and economy is going in that direction and how important it is to have a presence online. Even if you only have a couple of 100 or a couple of 1000 followers. You have no idea how much and what you can do with what you were just saying, you right you have a four figure income that's been created from scratch with a few profiles that have a few 100 Or a few 1000 followers on it. Right Jamie?

Jamie:  And going live. That is really how you build I get so many comments when I go they appreciate

Dave:  When did you start going live? Have you in a long been doing this all together? Remind me again

Jamie:  since October of 21. So six months to be 37 months. Okay.

Dave:  Seven months and when did you when do you? How long have you been living for?

Jamie:  I've only gone live maybe a half a dozen once a week out over a long time or I've only been going live for like six weeks. Once a week maybe twice. 

Dave:  you're finding that it's worth the time.

Jamie:  It is especially that we're going to clinics when your followers are on the best time for you to go live. And you can see when is the best time for you to go live. It's minus eight o'clock at night. And I'll get on there and obviously all these people start coming in. I'll talk for two hours. I finally have to say I gotta go, I can't, I can't talk anymore.

Dave:  So everybody would you talk about

Jamie:  I talked about the same things I've talked about here. I talked about how I freelance and how I got started. I talked about the course that I took and how the skills that I have because I'm 62 about Polish. And so I needed to have a lot of corporate skills, your business skills, zero online. And then this, that's what I loved about it gave me everything I needed to bridge my skills to bring me online to create the business I want to create. I've very, very changed my life and I'm so thankful I found the community.

Dave:  Well, that's really that's really incredible. And I'm proud, I'm happy for you. You know you deserve it. And I can tell that you're going to help a lot of people you're going to help a lot of people because it wouldn't matter what age you are. I'm grateful that that you are wanting to stick around and and you know carry this message and this information to other people Also, love and want to point out that you know, each one of us what we did leading up to this point or what we've done in the past, we can apply that person's little here. And we have communication skills, you mentioned your writing. Now there's a lot of you who are listening that have fewer to grade your writing skills compared to mine or others when you start when we started. Mine were horrible. A lot of you can write really well you just need to learn how to write more persuasively in write cop versus writing corporate emails you know but you have the skill sets there you get it, you know, a few tweaks, a few adjustments, but yet the end of the day, it's not much. It's just a different platform. Right, Jamie? I mean, it's not a boardroom. It's your room with a phone sitting in front of view. But it's still human beings who still feel the same way and react the same way like the same things, don't they? And one of the things that I like to remind people of is this is not so different than what you’ve done and it's a new thing so there's gonna get some getting used to and it's people and haven't you been interacting and meeting and dealing with and convincing and manipulating and you know, we come on we've I mean come on. You ain't you ain't to say you've been doing your thing getting your needs met your whole damn life. And now you come on here and hey, look, a lot of things are at stake. If you want to use all your skills and put them on table and when we say skills, I mean all your skills. It takes everything, don't be afraid to use everything. Right? I mean, listen, Jamie. I was I was in the car this morning with my six year old and she's she's really artistic and musical inch and she likes to dance and she likes to sing and she likes to perform right and she's really passionate and she's gonna be feelings and we were listening to a song and in the F in an F bomb came out and I had a moment I had a decision to make. Did I want to do that? I want to shame her for wanting to listen to that song or shut it off. Right? Or did I want to try to focus on nurturing the passion that I want to try to focus on? Did I say hey, look, we've already talked about bad words you know? Or or cuss words. We know that those will repeat those and you're not old enough. And when you're an adult, you say whatever you want. Okay, it's clear. So at that moment, I decided and I always tried to do this. Focus on the passion. Focus on the art, focus on what's good, focus on building yourself and others up and in you know what my hope is is that you know, she's going to turn into a child, that as an adult that in every situation she can put it all on the table. All of her past experience put it all on the table, learning how to embrace new things and my friends. This is what I want for all of you the same way as you're watching this fire and this passion in Jamie's belly and in Yes, it's new. And yes, it's awkward and yes, it feels uncomfortable. But I can assure you that you have the skills that you have the experience that you know what? There's a lot of things that you can shame and blame and get hung up on just like I could have this morning. got hung up on the F bomb and passionately singing and performing in the backseat to the song. But what I instead would invite you to look at is all the passion and excitement that you have and just keep going knowing that if you make a bad or a wrong decision. There's another decision that you take after that to remedy it. Nothing is ever set in stone. You know, and Jamie I think that you know you've. I hope that what I just said it's our interview and sort of how you also view stepping into this business.

Jamie:  It does and you just need to be you and keep going trying something new. Don't be afraid to try something and don't stop because you're never a failure until you quit. If you give up. You're never a failure. You'll never fail. Just keep going.

Dave:  Well all right Jamie we'll be watching you and hopefully talking to you again here real soon. All right.

Jamie:  Hey, thanks, Dave. Have a great mastermind this weekend. All right. Thanks

Dave:  So much. I'll talk to you and hopefully meet you real soon.

Jamie:  Okay, bye bye.

Dave:  All right, you can go and follow @mimirecommends she does have a couple of other tik tok profiles. Like Jamie just said we do have a mastermind coming up this weekend. I'm looking forward to seeing those of you who are going to be in Orlando. There. Alright, this is her first profile @mimirecommends. Then her second one, @mimimarketsonline. Our third one is digitalmarketingMimi, and then she's got a YouTube channel. Mimi makes money online.and an Instagram Mimi_recommends you can get plugged in, follow along with her journey, share, interact. And remember that you know, one of the best ways that we can support each other out there in the marketplace you know out there on social media is by simply leaving encouraging comments you know, making good are you the type of person that makes people look good? Or do you make people look bad, right? Or do you not notice people whatsoever? Do you not do not make people feel seen? One of the most valuable pieces of wisdom that I've ever received was sitting in an auditorium full of about 10,000 women and about five men. And it was at an Oprah Winfrey event. I went with my wife and she said People want to feel seen, heard and understood and that changed my life. Because in that moment, that was exactly. I was searching. I was like what really? Marketing is not just about converting people. Marketing is not just about saying the slick thing. And oh, that's you know, or all the big bait and switch right making the big promise or anything like that. Marketing, to me, is about making people feel seen, heard and understood, you know, and then putting a solution in front of that problem that they're having to God and make them feel seen, heard and understood, you know, and so, so yeah, I have no idea what the hell I was talking about before that, but that that I hope was valuable. But anyways, man, we can Oh, I was talking about supporting Jamie, in supporting other people inside of this community. You know, one of the things that you can do when you're new is you can focus on making other people feel seen, heard and understood. And when you can do that with other members right here in this community, when you find somebody and you listen to a legendary show, and you go and follow them on social media, you're building your network right here from this community. Then when you see that person's con and you're sitting there doing your research, make them feel seen, make them feel heard, support them, right. Because not only are you lifting people up, guess what, they're going to do the same. Usually some people will do the same in return and don't get butthurt if they don't, right, some will do it in return some won't. But man, you're practicing making people feel seen, heard and understood in the digital world. That's a powerful skill. It's an opportunity to both leave comments. You know, so goodwill out there. But also man, you're practicing making people feel seen, heard and understood. And I think that's just, it's not just about in other words, another point that I'm making here is it's not just about what I get from Jamie. I look at Jamie and I say Hey, this is another person that I can focus on lifting up. Right? I can. How can I add value to Jamie's life and I'm trying to add value right now to it because what she just added value for an hour here. And what I want is I want us to support her and in return, you know us to support each other. But hopefully that is a shift in perspective for some of us who think that you know, in the beginning there's no way that I can begin to add value even worse than if I'm doing things like this, they're not good uses of my time. They are good uses of your time. What's not a good use of your time is dwelling being indecisive. You know, or only focusing on what others can give to you as a business entrepreneur is about adding value to other people's lives. And you got to become a master at that. And the more that you can add value to other people's lives, the more money you will make. And that scales when you can do that on a scalable basis. So you get in front of more people, more followers, etc. Bigger list. So Okay. All right, my friends. We'll wrap up with that really powerful episode today. Looking forward to seeing we're coming to Orlando this weekend. We're going to still go live every single day and wake up legendary Wednesday, Thursday, Friday, and then also Monday. I'll go from the mansion, where we're hosting the event both Friday and Monday morning once it's once it's once it's over. So make sure to tune in because I'll have some unique thoughts about that. All right, get out of here. Be Legendary. Have a fantastic day. Thanks Jamie. Again, really really appreciate it and get on out of here everybody. We'll see you tomorrow. Peace.

Below is the transcription for this episode:

Dave: Hey friends, it's your boy Dave Sharpe. All right now listen, I've got a special day. It's a very special day. I've got a returning guest, one of my favorite guests of all time. I'm gonna go ahead and bring them in. Why waste any time, where we live? Papa Don, welcome to the show.

Papa Don: Hello young man. How are you?

Dave: I am fantastic. It's a special day. Both because I have you here but also look at the shirt. This is a never released version. Okay, who do you know that actually has enough Coronas to put their own face on it. The only thing that would make this shirt better is if it had your face on it, Papa Don.

Papa Don: No it would wrinkle in the wash

Dave:  So how have you been?

Papa Don: I have been fantastic. I have. I have just enjoyed myself. You have. That's really all I can say.

Dave: Wow. So can you take us back just a couple of steps for those who don't know your story. How you got into this. Give everybody a brief. You know, a short cliff note version of who Papa Don is and how he has come to be on this live stream interview here this morning with me.

Papa Don: Well I'm all about the interview because I've got a bunch of new people screwed up in your hands but the story is very simple. I know I'm obviously old. I'm 78 years old. I have 5 sons and  I have four grandchildren from the ages of 44 down to 14. I've had a very rewarding and successful life. I started my career with IBM. Long run with them. Enjoying the benefits of that relationship came to that point that we all talked about what we gave up. I gave it up and they paid me well, but I gave it up. And I finally the issue back then was the ultimate field you made your objectives you did good and so forth and you got promoted and you do a staff job and you come back and you do it again and then you just move up the ladder and I always knew that the load and I've been I've been fortunate because I've always been able to remain in Seattle because that's what my wife and her whole family and everyone's so anyway I got the I got the job offer my everything I had ever wanted and I got the job offered on a Friday evening. And I went home that night and I knew that if I did this, I would have to relocate. If I relocate, I'm gonna take my wife and my children out of their family environment. And I'm gonna be working the same 1012 hours a day that I always work. And that wasn't fair. But once you take your name off the leash and you're out of the deal. So on Monday I got that on Friday. On Monday I resigned because the idea Corporation didn't have a clue what I was gonna do. Got a lot of job offers because I was known in the community. And my wife said, you know you've always talked about doing your own thing. This time, you know, we can afford to just take this time and go do something. So I bought my first little company and I built that company up. Sold it for a lot of money. Repeat, you know, the same thing I did that two or three more times. I refunded 22,000 I really have retired. It's just my wife and I traveling, playing golf, reading, and having fun. And I learned about online marketing when I started getting interested in it. And I did what a lot of people did. I went down a little rabbit rabbit holes. I wasted a lot of money more than I wasted my time. I don't remember who actually I do remember that was known but I clicked on the deal like everyone else and I took the 15 day challenge and what I knew is that this was real. That I think the last time we talked to you but I am related because I did one of my staff jobs and I damaged the Education Center for a period of time. So I was very in tune with what they were doing and the training and staff support of Legendary goes absolutely on par with anything I have ever been exposed to. I said that then six months ago, but as I continue working with the company and watching the people come up through the ladder I think it's superior and I anyway so I'm here I got into it. And you know I've had all the challenges that everyone out there is having and I'm we're all at different places and I'll be happy to share first questions, I'll be happy to share where I am. So I'm an old guy. I love the money coming in. I truly do. But what I have learned in the last six months since we've talked I've learned is what I truly get out of those. I love the ability to help people to influence them moving forward to wrestle them from the grips of fear and doubt that they're in and try to try to make a difference and I think I enjoy getting those emails about Thank you. As much as I enjoy getting the commission checks. Oh, that's not true. I enjoy the money. That's true, but no I do mean more is better. So anyway, that's actually why I have a lot of experiences and have lived life and I can tell you, I can tell everyone that it's just worth busting your butt to be able to live life.

Dave: Hey, I want to go back a little bit in your in your story in your life where you made that decision about leaving IBM I mean, that that was a I would I would say that that was the that was the breakthrough decision or the breakthrough moment, at least a defining moment where you did two things. Number one, you started your entrepreneurial career. But number two, you actually put family at least that's what it seems like to me. That's what I heard you actually put family first if you looked into the future and said, Hey, this is going to take a lot of my time over the next 10 Or how many every year I'm going to be doing this. And I don't know what plan B or another option is. But I know that I'm not willing. I've already given up enough and I'm not willing to give up more time to hire. Can you sell those precisely? 

Papa Don: I won't bore people with what my life and IBM was like except I'll say it this way. There were a lot of very bright people doing what I did and IBM and I you know I'm blessed with a little intellect but there I was competing with great intellect. And I worked my butt off. I would be and this was before the internet before Google. I would be in the office at six o'clock in the morning. I would work all day and as on the marketing side I ran up several marketing programs for them. And so we're always entertaining customers and so in my evenings I was always having dinner with someone. I was always having drinks with someone. I was driving them home because the hours you were putting in at the office from 10 to 12. My day started for me at the office, around five o'clock, six o'clock that time. I would typically get home between 10 and 11 at night. That was that it was five days a week that just happened over and over and over again. So I was offered this job on Friday by my district manager and it was it was the exact job that I couldn't have dreamed for a better job or a better location or a greater opportunity for this next step for me would have been a district manager which is high because that's one step below vice versa. And I was on my way and I had to draw the perfect picture. That's exactly the job I would have wanted. They offered me a job and I went home and I didn't even tell my wife about it because it's something in May. Didn't bother me. And as I thought about it over the weekend, I realized I had a son that was like 10 or 1210 and one was 12 or in that range. I had seen maybe a couple of soccer games, maybe a couple of baseball games, maybe one football. I had missed my oldest boy from 12 to one. I mean I watched my wife raise those children. They were always in bed when I left. They were in bed when I came home. I should know if I take my family out of it. First of all, for me to do this extra job I gotta give even more. So it's, it's gonna take it's gonna take even within I don't know if I have it but I want to do it. But if I do that, I'm going to just this is this is stupid. And I look back and I should have paid for my flights. They paid me well. they changed my life that way, but I can't. I'm not gonna do this anymore. I'm gonna go watch my son play soccer. I'm gonna go watch my son begin to play. I want to participate. I I had a lot of job offers because I represented IBM at the Chamber of Commerce in Seattle. And I have people that I found out, I left. After a few weeks she said Why are you doing this? Why are you talking to us? It's just more of the same you're gonna do the same thing. Why don't you start your own take a deal and it was on that that I didn't have any and I got into it I just bought a small I didn't know my button and the whole group just like when I joined I joined legendary I didn't know if a hole in the ground as to what you guys were doing or how to make this work. But I just got in and I started doing things and I took a piece at a time and I built it up I learned how to do that. I learned how to do it very well. So I did it a couple more times throughout my life finally.

Dave: I want to talk about that. I want to talk about the ability to get started but I want to touch on just putting a bow on this last piece, which is the fact that number one I can relate to making decisions and actually getting my priorities in order. I thought that I had my priorities in order for a long time because I was only making money. And as a man that was my priority. You know, it wasn't to actually be physically or emotionally present with my family. It wasn't even just to be super crystal clear and reiterate, it wasn't even to be physically present. That wasn't important. It was simply in my mind. My priority was being successful in a career or with my business or making money and so I've made a few decisions along the way that have allowed me to have my cake and eat it too. I actually didn't have to sacrifice anything. And it was that I made decisions that basically put my family first you know, and when I did that I was still able to be successful in business. And I've you know, I would say over the past. I mean, it's been good, it's been, I would say legendary has been a maturing phase for me in terms of learning how to get my priorities in order before this tour. I was I was too young and dumb. I did not have my priorities in order. And as a result, I almost lost my family as a wealthy person. Like as a man who had succeeded financially that ultimately almost cost me my family because my wife and I were at odds and quite frankly she was everything that you described your wife to be, I had just not yet made prioritized her. So which leads me to the piece of you know, I don't think we put enough value on simply how you can have your cake and eat it too. With this style of business. You may not become rich and wealthy. You absolutely can make enough money to get by and be comfortable. But more importantly, the freedom that you have with this business to not have to travel in to not have to spend eight hours in an office to not then have to travel home and then deal with all that extra curricular stuff. You were talking about poppadom with the drinks and dinner and the meetings and the travel and all that that comes with working in corporate America. It's just that extracurricular stuff comes with the territory. The freedom that we get to just simply be home or to take our business on the road with us as we travel is something that a lot of people got a taste of over the pandemic because they were sent home to work from home. And now all of a sudden working from home it's almost like it's kind of funny poppadom Because for many years I got made fun of for Dave works for whom he doesn't have a real job. And then over the last couple of years everybody's wanting to know, they're like, oh, you know, I want to stay home now that I do you notice nobody wants to go back to work now. That's why there's, you know, people who have found other ways to make money. So just a couple of pieces there. What's coming up for you?

Papa Don: Well, I just wanted to say that I totally agree with what you just said. But there's another freedom that comes out of comparison to corporate or your nine to five or so forth. The other freedom of what we get to do now is we get time for ourselves to think we get time for ourselves to do our thing and I don't mean social things or other things but we get to do what we want. We are not doing because that job we like with me I succeeded because I did exactly what they told me to do. I didn't know what to do when I joined the company, but I did exactly what they said. And I was very successful. But I did that. And that's all I knew. Yes gives us the ability to run from working for someone else. We're not taking their directors. We're not following their game plan. We're following our own game plan. And that's a tremendous additional addition to what you said to control over your life, control over your life's destiny. How far you go, how much you make, you know, the idea of Dave: Yeah, it's you know, it's been so long since I've had those sort of captivity around my location, independence and how much money I'm making. I can't really even imagine what it's like. But, you know, it's it's something that a lot of you who are transitioning from employee to entrepreneur, it's going to be rather shocking when you first start, you know, because now all of a sudden you've been told where to be and what to do for so long that now all of a sudden you have all this additional freedom in sometimes it can lead to self sabotage because I don't know how to be organized. I don't know how to, you know, have order. I have these two small children that I was blessed to have as my children, my two kids and they have this wonderful skill of order that they got from their wife. And it's such a beautiful skill because I don't have it. And so even today I struggle with that, but Papa Don.. What would you mean, what are some of the things that people who are employees do? That's all they know, they went from school to being an employee. What are some of the things that they can focus on to get a little bit of that or to enjoy that freedom, but also to not let it become basically our demise? Because now all of a sudden, pop it down, be honest, social media can be a trap, we know, it's difficult. So all of a sudden now, oh, I'm going to start up an internet business. And they just become consumers of the internet. Because it's hard to move from that consumer and even that learning. You know, everybody likes to learn but then when it comes time to start that TikTok channel or launch that ad and take action. It's really scary. You touched on that fear. piece. Can you talk about some of the things that you're seeing out there in the trenches that people are dealing with? And what are some of the advice that you give them each day to overcome the fear to overcome the independence in the freedom that we now have? That we wanted, but sometimes it's difficult to know how to manage our time.

Papa Don: Well, I'll answer that in two ways. One way is in talking with I have over the last several months, I have talked to I have no idea of hundreds and I literally mean hundreds of process prospects become into legendary because I went on a thing some time ago that I want to talk to the people I got tired of the email stuff and I know I don't mean

Dave: Well, I love it. You're somebody said in the comments. Oh, a couple of minutes ago, they said, here he goes, David, he said we'd love to hear them old school marketing strategies that Papa Don is implementing now. We'll get your notepad ready because he's about to give them.

Papa Don: Get your notes because I have two things. I want to address those questions. One is how to answer his question specifically. And then I want to talk to you about what I have learned and what I'm doing differently. Which is changing me and I throw it out if it helps you. I hope it does. In terms of coming into this and being new to entrepreneurship, very new to this whole program. And you cannot walk into this and not be overwhelmed with information coming from so many different levels. So let me just say categorically get rid of shiny objects. Don't put that in a big lump bag of shiny objects. That's all those emails you get that you respond to, that's all those things that you are supposed to review that you do. You're wasting your time. You're just wasting your energy. Your mess will be out drinking or playing football or doing something else but you're not doing anything for your job. That's one way to get rid of that. Just absolutely draw a frickin line through and I'm going to tell you how I do that in a minute. But because I went through it I mean I am coming from my exponential. I got into this and I'm a curious person, I can be distracted and I frickin I see something I want to read on my own. I want to understand what the guys are. I may even start doing research on this frickin article that didn't have anything to do with what I should be focused on. But that's me. 

Dave: I'm thinking if anybody can relate to Papa Don, let's get an amen. I won something because I'm right now relating to this, even where I'm at in my career right now. Please continue.

Papa Don: Well I'll just say absolutely. Do not be sucked into the shiny object. Get it off if you're good at off your plate. The only other thing that I have to say about what to do is to you have to you built in your going through your training, you get a business plan, go back and read your business plan because at that point when you are entering, you have some thoughts, you've had some dreams, and you've been those things have gone by the wayside. For most of you. I know that I know that but I expect that to be true for most people. Go back and relate to that. And a cup deals with one task at a time. So many people that are entrepreneurs think they're entrepreneurs or want to be entrepreneurs think there's so much freedom we get to do so many things all at the same time. That's right. You do get to make your choices. But successful entrepreneurs are people who do a very few things very well. And so narrow, narrow your scope of activity down to where you can set objectives and accomplish those objectives and don't move to your second task until you've finished your first task. And isn't this good? I'm tired of talking about that. I gotta go talk about that bullshit. You go back and spend the time to get the task done. And when you get it done, reward yourself and move to the next task and be on your way. That's the only two pieces of that I have things I think I have a value to say.

Dave: Yeah, well, I'm sure that's completely untrue. But there's enough there to talk about. So I want to talk about the first one which was the shiny object syndrome. Okay. And how in the staying in your lane peace, okay. If any, if you're brand new on this, and I just want to tell you two things here real quick. What you just heard come out of the mouth of Papa Don who by the way, is very simply a customer, a client here of our education and he's also an affiliate so he promotes in markets. There's no other relationship here. There is no there was no other script for that. That there was no claiming that he was going to say that but that last two minutes if you need something to listen to, to focus on advice, what you just heard was was probably one of if not the best pieces of advice that's ever been shared on wakeup legendary now that's that's a that's a big thing to say. But here's why because what you just said, are absolutely the two things that plague both new and experienced people. The shiny. I was reading and I don't remember who it was from. I was reading something the other day. Someone very successful said if I could give one piece of advice, it would be to find something and focus on it. And in it do not let it do not let any distractions and do not start other businesses do not just go all in on what whatever it is that you're doing that you want to grow. And that has been my saving grace. I will tell you that every single time that I have tried to do too much or I have tried to get it. I have to be focused on one thing at a time because when I start getting into multiple income streams and all you know, multiple businesses, there's a difference between multiple income streams and multiple businesses. For me, I gotta be honest about my limitations. If you're Mark Cuban, or if you're some of these guys on Shark Tank who are investing and have, you know, you know, you have a role in 20 or 50 Different companies, you they probably have big teams that are doing that that are helping them with that because as an entrepreneur who right here at legendary is running a mid size, you know, for America. We're running a mid sized business here. We did about 20 million in sales last year. Overall, we've got about 85 people that worked full time and we had 100,000 new customers come in last year. Not a crazy, huge business, not a tiny business, a medium sized business. And it is foolish of me to go get involved or start another business. Well, but Dave, aren't you the CEO? Don't you have time to go in? Can't you multiply your money? That is what all the people on your Instagram and Facebook feed and probably even TikTok may be saying, but the truth of the matter is from somebody who's doing it right now, I can tell you that I barely have time to do the things that are actually on my plate, my existing plate and I'm talking about including time for family fellows, including time date night, including time with my kids. I mean, including being home on the weekends and having dinner. My wife and I have two nights and our nanny stays late so every other night I'm home having dinner with my kids in my family if I include that stuff. The truth is I don't have any time for anything else. Sure I've got investments in stock real estate, things like that. But the truth is that if I was to start getting involved in this business over here, or getting involved in this business that you know what Legendary would suffer. Legendary would suffer and people would sense that I wasn't all in and people would be they would match my intensity in terms of how they purchase and how they participated in our programs. Because your customers are not going to give more to your business, more time and more energy and more dedication than you are you know what I mean? So that shiny object syndrome What have I done Papa Don well I my email inbox is a constant battle because you know what? I like to put my email in the stuff out there too and see what's on the other side but what I really do every couple of months is go through a book I've shared this 1000 times on the show. There was a time period when all the political toxicity and it's still here of course but it was really bad during the in every time I went on Facebook. I would just unfollow people you know instead of looking at their stuff out because I you know I was going on anyways because we have groups and stuff which are a whole nother topic but you know, instead of going on in consuming, you know, I created a trigger that when I went on instead I would unfollow people which was not very entertaining, and then eventually after five minutes, I would leave the app. So man that shiny object syndrome. I mean Papa Don, what? Yeah, go ahead. Well, no,

Papa Don: I'm just gonna say shiny focusing on one thing and I think you got something you want to say on that as well. What are you really doing? You just covered? Yeah. So let me let it be. It's a way to do it alone. It is a way for me. I'm just going to share with you one of the things I've learned and what I've implemented, and it's been very helpful, if that'd be appropriate. I had a mentor. He's helped me come up. My objective was to create daily discipline. I wanted to get my time just dealing with dealing with my life as well as legendary. And so I came up with the idea that I have to control myself and one of my mentors told me to manage my time. You said it comes down to your big money since I said What in the hell is big money? He said it goes like this not when I'm doing this, or this. Or lists are making money. For me, as I went through that exercise, and I tried to write to my son My son says when I'm writing, filming or speaking, I'm making money. That's the only time I'm making money. Everything else costs me my time, my energy, but I make my soul my deep. My deep work is primarily writing and coming up with ideas. Writing leads to being a better speaker. Writing leads to video ideas and better videos. My schedule is simple. When I wake up, I do a few stretches. Oh man has to do some essential warm up stuff. I read for 30 minutes to an hour. I do 5-10 minutes of meditation but by seven o'clock this thing starts then I do my deep work until 10am and what that means is I don't check my phone and say can I be I don't look at my email. I don't do anything with social media. I commit myself fully to those segments at work and for me, those three hours if I am totally focused, I get more done than I historically got done. Because now I am on target. And what happens is, there's a lot of things I enjoy. I enjoy chasing shiny objects. I enjoy doing research, I enjoy that. But first I have to get my work done. And so I'm now at a point by 10 o'clock in the day. I'm on the west coast. So at 10 o'clock, days over I mean my day I have achieved my objective or if it takes me till 11 o'clock, I will achieve whatever I targeted the night before to get done the next day. I've written what I've created and I'm on my way and folks, I'm gonna tell you it may not work for you. It works for me. And there's a there's a power and I and I encourage people to not to not miss estimate the value of increasing your copywriting skills of giving yourself a chance to sit down with a piece of paper and take a pencil and write it out by hand because one of the things I learned through some courses that I took is there's something that happens in your brain, that when you're writing on a piece of paper as opposed to typing, something that occurs that's magical, and I have watched myself. I've watched myself improve tremendously in terms of my writing and we all need to be able to win emails or it's coffee or it's doing or TikTok whatever it is, we all can improve ourselves with our ability to write. So that's what I'm doing, David.

Dave: Yeah, I mean, that's, that's, you know, that's really that's really a simple, powerful, powerful strategy. And I want to just speak it back because I want to make sure that I got it and also to recap it for everybody else. And it was very, very simple that you identified what and first and foremost the statement, you called it your money statement is that or your income statement or impact statement, something like my money. My money statement, when I'm doing X, Y and Z I'm making money and there's two. There's a couple of things that I thought were really powerful about that for your speaking what you want into existence. And I see every day that I'm struggling. I'm a newbie just declaring from new people and it's okay, we all did it. But I challenge each one of you to stop, stop talking about what you don't want to happen and start talking about what you do want to happen, because it's the only way that it's going to happen. It's the only way that you're going to believe it. And it's the only way that anybody else is going to believe it if nobody's going to give you the respect that you want and deserve until you command it. Nobody's going to respect your business as the serious business is that it is the future multi million dollar empire until you start treating it like that. And so I think that's really powerful. That's the first thing that I think is really powerful about that when I'm doing right and I think that's very similar for all of us when I'm writing, filming. Or there was one other thing: writing, filming or going live when I'm writing, filming or speaking I'm making money, everything else is a distraction or it is a filler, I call it it's all filler, no killer. It's just filler. You know it's sort of like a piece of food, you know that has, you know, it has a lot of this a lot of this this man made food hasn't maybe has a little bit of nutritions it a little bit of killer all filler you know our time is something that I want my time to be all killer, no filler. And so the other thing was really really that window, that window of time, how often Papa Don, do you think you could probably speak from experience? I know I can. That we entrepreneurs who are sitting at home, you know, we're going from law entrepreneurs to try and turn into entrepreneurs and that's what we're doing, you know, and how often do you think we turn what should only take an hour in tailors? Because of all the bullshit going on to Facebook, that email? Could you just touch on that and try to send something that gives people an idea of how much time the average person wastes?

Papa Don: Well I have no idea and they waste a lot I know. But the point the point that that everyone needs to understand is that if you get your if you get your hard work your real work done and saying Give yourself three hours give yourself four hours, whatever it is, but get your work done. Just what happens. The rest of the day you get to think the rest of the day you get to do whatever you want. And if you're truly going to build your business, you need free time for you to develop the future. You need free time to go down thoughts to think about how you're going to start building your expanded business plan. But you can't get that confused with the time you have to spend making your money which is what you've got to focus on first. And so the only way, David, I can go on.

Dave: No I what you're saying is there is a lot of what I want to want to say and what I want to teach but you're just putting it so simply in just really powerfully so I totally can relate to that. I mean I want and need time to goof off. I need and want time to dream and daydream and think about the future. You're right to come up with new ideas like those are all things that I need to give myself time to do with my personality and also as an entrepreneur, but a lot of times I don't separate and confuse those two as being the same. And in order to keep my business running to bring the money in I got to focus on those basics, those income producing activities. That writing, the filming, the speaking that you mentioned, is really just daydreaming and this kind of scrolling and I need to give myself time to do that. But it is a separate thing. It's where I get in trouble is when I start to overlap those and then my whole fit because here's the other problem Papa Don, is that as I'm writing, speaking or filming, and now all of a sudden I go over here on the tick tock or wherever I'm gonna go. What I leave room to creep in is start questioning myself and start comparing myself to others. And then that fear and that doubt sets in and there is one thing that is kryptonite right that's what we can Superman right? The kryptonite there is one thing that's kryptonite to an entrepreneur's execution: it is when they let fear in doubt creep in. Tell me I gotta go.

Dave:  If I'm constantly paying attention, I'm walking the hot high wire and I'm looking over at this person and I'm looking over here, I'm bound to fall. And I think for the things that you laid out and how you view those income producing activities and how you close off that time. It's so brilliant, but it's so simple. We miss it every day. Because it's, you know, I want to reward myself I've put in 15 minutes of writing. That was hard because I haven't built so five or 10 or 15 minutes, right and I feel like I need a reward after that. So now I'm over here on Facebook and guess what happened to the rest of that hour. The other 45 minutes I just wasted but if I stay focused like Papa Don saying, then that 15 minutes or writing will turn into 20 will turn into 30 will turn into an hour because you'll you'll work that muscle you'll practice you'll exercise that muscle, like any muscle. You'll exercise it and an hour of writing will soon you'll you'll say where'd the time go? You know I've sat down when I write I get lost. I mean I can write for hours because you know I know that the first 10 to 15 minutes I'm going to need I'm going to have that writer's block or blank page syndrome or whatever it is. But But I got a swipe file and I got you know in I'm not I'm not scrolling Facebook for ideas. I'm not scrolling, right. I've already I've accumulated ideas because what I do poppadom is when I am in that kind of screwing off period. I will save stuff. I will I will email myself stuff. So then when I go to sit down I actually organize those pieces into a swipe file. So into Google, my Google Drive folder, sometimes Dropbox. But but so when I'm writing, when I go to sit down and write an email or sales letter or something like that, I actually have the resources in the inspiration if I do need additional ideas or something. I have them already in a swipe file. And I have them in a group Google Drive folder so I can pull them up and maybe scroll through some sales pages. I want to look at examples. Papa Don. I want to make sure I'm looking at Winners. Losers you know, so I'm also real selective as to who I'm copying while I want to know that it's working. 

Papa Don: Sure if people are having a problem with writing and by the way, I'm a disciple of learning how to improve your writing skills. If you're having a problem with that, one of the things that helped me a great deal was I started copying sales letters I went through a lot because we're giving a tremendous amount of money. I just took my yellow pad and my pencil and I just copied word for word. sales letter after sales letter Dave talks about running for 15 minutes. I started off doing that for one hour, I would just do nothing but fill out page after page after page of copying sales letters. And well what happens with that if you're reading anything of value, you start thinking pretty soon anyway, there's a way to get it. You don't have to sit there by yourself and be frustrated saying I don't know what to do. Just get used to writing. Copy some sales or there's a ton available on all the stuff that Legendary gives you but I just say that's a tip just to get started. If you're at that point,

man, this is valuable stuff. Pop it on. I just said to Pete to our team I said man this this guy's got some some nuggets to share. So you know I'm really just grateful and I know you're not. I know you say it because it's true for you that you enjoy making an impact on other people and you are but I also know that you're the type of guy who, who you want to stay sharp, no pun intended. But you want to stay sharp, you want to stay, you'd like you got to be doing something and you know, I just I'm really really grateful that you chose our company and community to be a part of and add so much value. I know. You may think that and we have. I think you've gotten value here but we've gotten value by you being here. So thank you very much and I have received tremendous value not that we need to exchange kudos, but for those people listening. You're not gonna find any better support anywhere. I probably and I haven't been everywhere, but any place. I've been to a lot of places. This is as good as it gets us as training. This organization is when Roxy sent me a letter or email yesterday saying we would be on the morning show to win a holy shit. I watched Sarah yesterday morning. Yeah, that that was he talked about a classical thing. If you want to do a replay you don't listen to this stuff. Go watch Sarah's thing she she laid out. That was just brilliant. And I thought well, how the hell do you follow Sarah? I mean, I don't have anything to say. But anyway, I am. I'm deeply appreciative of all the all the education I've gotten. I look forward to it. Thank you all, I appreciate it. Tell the people out there they could ever want to just give me a call or something. I'm up to talking to God damn many people that you know.

Dave: Well, they can find you at PapaDon..recommends right?

Papa Don: Yeah, I stuttered so there’s two dots.

Dave: Your finger did a double tap. 

Papa Don: Well, hey, take care of yourself and look forward to talking again real soon. David. Thank you for the invitation. Have a great day.

Dave: All right, Papa Don. See you buddy. All right, my friends. There it is. If you want to listen to his first episode, when he was on I guess it was six months ago as I think he just said you can go back and find that just scroll back through, you know, the, the, you know, the replays or go back through the podcast. You can find us all over I mean, these replays we post them on YouTube, we post them we leave them here on Facebook. So you can go and watch them on Facebook. You can also get them on the podcast platforms, at least Apple and the major ones. So yeah, there's a lot of value. There's a lot of gold hidden in these lives every day these interviews and one of my favorite things is meeting people for the first time and then having them come back on the show like Papa Don has done. I think Sarah yesterday I think she was on for the second time or third. I tend to lose track, but that's a good problem to have. So my friends go and follow Papa Don at Papa Don that's pa pa do n dot dot recommends okay Papadum dot dot recommends. This is somebody you know who has a lot of wisdom and experience and for a lot of you who may be like me, it's never a bad thing to have somebody who has experience in life and experience in business. Sure, we all look to everybody in this community who's doing well and we say hello and let you know that I can learn from them. But man, there are so many people, Papa Don being wonderful, who have unique life and business experience that is helpful also in this business because the truth of the matter is that you know, these are the skills that make a successful art or not. It's not something that's special here. It's the same things that make you successful in every business. I would need to take what he laid out today and apply it to some sort of a local contracting business. It would work you know the distractions, the shiny object syndrome, the carving out that window, the income producing activities like if like that that's a Blueprint we didn't even talk about tech talking and Instagramming because quite frankly, that's just the details of how to be successful in this particular business. But the principles that he laid out were the same principles that he use. Whatever the hell he started his first business 20 or 30, or how many every year. To me that's mind blown. And I can see her in talk to and learn from a guy who has been successful in multiple businesses and now is using those same principles to be successful here. And understands that the small details like learning how to Tiktok or whatever, are just details. It's the principles how you show up that the basics and most people can't get the basics right. Why because the temptations are too powerful in quite frankly, because some of us have never heard from somebody like Papa Don, who can lay it out with so much simplicity and that's why I love you know what we're doing here. I love these shows. I love the opportunity to learn myself. And regardless of when or whether any of you assholes, we're gonna go use any of the information that he just went and laid out. I know I am. Because at the end of the day, you got to get it wherever you can get it from. You kind of learn wherever you can learn from in for me, what a better I mean, I get to do it every day. It's not like I'm preaching the dream living a nightmare. I get to roll out of bed throw on a t shirt that has my face on it. Never released before. Okay, that's a limited edition right there. In interview, a student who I actually can learn from it's just unbelievable. Unbelievable people into think, you know, we have a couple 100 people on here. Well, why is it there a couple of 1000 Why isn't there 20,000 You think it's so hard to succeed? It's really not because most people are not willing to do those simple basic things, or even sit through a live stream long enough to hear them from somebody like Papa Don. Quite frankly, that advice that he just laid out, was worth 1000s Could 10s of 1000s hundreds if not millions, depending on how you use it. So anyways, my friends will do it again tomorrow. Thanks again to pop it on. And thank you all for being here for listening now go implement Be Legendary get out of here. We'll see you later. Peace.

Below is the transcription of this episode:

Dave:  What do you guys do in Texas, man? It sure isn’t internet marketing.

Adam:  What you know and that's funny is that I was never into any of that. I mean, my family has marble floors and fields and things like that. But I was really hooked into more of the job and working out, worked in hotels, 15 years and then did some other things after that student housing, things like that. So, but no, I just never I never got into it. And so you know, Ian from Australia, the entrepreneur guy, he gives me a hard time when I talk about the West Texan, you know, rustling up my cattle and things like that. So I give him a hard time when I talk to him. So he gave me a he asked me how much a steak is here and I'm like about three bucks because I have the cows right here in my backyard.

Dave:  That's amazing. I would love to have my own food and my own cattle to be able to to have wow, that'd be that'd be a that's a that's a bucket list thing for me. 

Dave:  I you know, I want to talk I'd like you to mix in your story but I'd like to you have so much valuable information I was reading over your your answers about just how to win when you're when you're getting started on tick tock, for example, you've been doing well on TikTok, you've got a lot of it's a matter of fact, you suggested that we you know that we name this episode. You're not a shadow ban, you just need to pivot and you know, we've named it creating content that converts ready offers Here's how. Let's first talk about the shadow banned piece because it is the nuts I mean, the quickest when somebody's content is not exploding, blowing up or whatever. What's the first thing that we love to say, Well, I must be shadow banned. You know, it must be you know, I must so it's I think I think we've we've heard that it's scary. Because it's it's it's it's the ultimate trick as it's almost like we don't want to be duped. And tricked by TikTok and that really feels like oh, I need to really am i I'd rather you just shut my whole channel down don't shadow bam. Right. So first of all, Adam, do you believe that shadow banning even exists and for those who don't know what it is, would you give us your explanation? Yeah,

Adam:  So I really, in the beginning, when I was going really hard and I was making things happen. I was moving and shaking and all sudden, everything just completely stopped. And I thought about what was going on and then I heard the words shadow ban. I was like, That's me. I know that's happened to me, you know?

Dave:  And it automatically. It's like well, that that must be the reason why I'm not going more viral or whatever. So thank you for pointing that out. I want you guys to be able to identify with this story. That's why I want Adam to explain it. So continue on. You thought it applied to you. You heard it and you're like that must be me..

Adam:  So what I started to do was do some research on what shadowbanned was. And man I went everywhere all over the interweb trying to figure it out. I started to realize what it is. So people think that the algorithm or the TikTok app itself, the AI is slowing down your content to where people can see it and shutting it down as quickly as possible and moving on to something else. Or really I started to do some research. That wasn't it at all. I was making my content too long, or I didn't have a hook in the beginning that was working properly. I didn't have a good story that was working or capturing people with certain things that you can do as in shifting the way that looked coming in and out. And then at the end having a really good CTA call to action. And so really at that point, I had to pivot. I took a couple of days off and really started to analyze what I was doing and realize, Okay, I've got to make some changes. And this is what I did. And I went in with something with some music that was viral. That was working,

Dave:  trending and give me some trending stuff.

Adam:  And I went shorter than normal. I was doing like 20 seconds. I went down to 15 seconds and sometimes seven seconds and Bono things just started rolling because of the things that I've learned. And so one of the things I really learned was, it isn't a seven second video, having good content that was just boom, boom, boom, boom, boom to where it was made. People have to watch it, not once, not twice, but three or four times to where they were like, wait a minute, what do we say? What do we do? What do you do there? You know, and it just started to go. 

Dave:  Just hailing nuggets right now for the audience. Just so you know, I don't know if anybody is aware right now. It's just I wanted to let everybody know as sort of a meteorologist too for the show. Its hailing nuggets would continue on. 

Adam:  I really dug in at that point and I went full blown. I've gone from the recommended to the three videos a day I went to fortify. And I really started to push for heavy new pieces of content. And when I had enough good content and previous posts, I would use that as a late last post at 10 o'clock at night. I would repurpose something and I cannot tell you the difference that it made to where I then had to learn how to focus on my replies to people to not then you to me it became new problems.

Dave:  New problems. Thank you because a lot of people think that once I get this going, it's going to be but then you've got problems that might not be Oh, I'm so broke and I'm out on an island and isolated. But now all of a sudden you got too many comments. You got too many views. You got too many leads. So just understand folks, that entrepreneurship is about solving problems. It's not about making problems altogether go away, except the annoying ones of having to always obsess over the right side of the menu when you go to dinner. That problem will go away. We could possibly help with that. But in terms of eliminating all challenges.

Adam:  What a good problem to have continuing. Yeah. So then that's when I learned phase one. You're where I pivoted was a call a hook. Good, good content and a call to action. Well, I had the shortening and shortening.

Dave:  And shortening.

Adam:  Shortening down the TikTok video to where I was really getting people involved more to where they wanted to ask more questions. But then at that point, just when I started to also realize I needed good content to be able to bring to people to have them pull them off of an app into my Facebook posts. And so I Facebook post, okay, and so I had to pull them out of that because I wanted to be able to touch them in a different direction or be able to speak to them. More directly link a more of a length of time. So I had to learn how to do a hook again, with the messaging that I was given so that I could understand. And this is where it really became I had to learn was the hook had to be me opening up and explaining Hey, you may not know what this is affiliate marketing. Tell me where you're at on this journey. Explain them and man it just flooded. People started asking questions. I don't know this. I don't know anything I know a little bit and learning how to navigate through that and my messages to get them over to Facebook was a challenge in the beginning because, you know, I not only had two or three people asking questions. I had 20, I had 50 and 100. People ask me questions. And so like you said, maybe you learn from your mistakes. You learn so much of what not to say but also what to say. And to open up dialogue with the people that are reaching out to you to see how you can do things online. 

Dave: I want to mastermind and brainstorm with you a little bit on on this on this idea because I'm curious and I want to I want to I want to know why you're taking people from TikTok over I would assume into a Facebook group and then given them the opportunity to comment when you'll watch an introduction video, probably a welcome video in your group that's pinned to the top and then they can comment on that post. I absolutely see the value in that and I absolutely think that building community and so forth, obviously we have a thriving Facebook group and we're doing this live on Facebook. It's a love-hate relationship with Facebook. I'll be honest with you, I love everything about Facebook. I hate a lot of things about Facebook, but let me ask you this. All of y'all who are dealing with the comments that are blowing up in the post and all this and trying to reply to everybody I mean why why not? Extend your bridge page video. As you guys get more talented, be able to talk about this stuff intelligently and answer questions. Why did you choose in in maybe you didn't even consider the the bridge page piece that I'm asking but what I'm trying to understand is right now a lot of affiliates that go they have the same problem, okay because tick tock, you can blow up and now you have 1000 replies and everybody feels like they need to respond. To every comment. And so why not extend and broaden your bridge page video. So you can absolutely get the opt in. And then once you get the email opt in and you can promise something on that bridge page video Hey, look, you know, I don't answer. Dress and you can ask me any question, you know, on my website or something like that. So my question is: Why push people to Facebook immediately right off of TikTok versus first getting the opt in by pushing them to a landing page and then even offering the Facebook group once they opt in. Are you also doing that?

Adam:  Yep. So I do offer that as well somewhat. I kind of see the value in what you're saying too. I mean, that's kind of a nugget that he just dropped there as well. So I think it's more of us understanding. There's multiple ways to do this. I think the beginning of what happened was the fear of losing that particular one sale and the beginning kind of matriculates over and so you freak out when you don't respond to someone. Now, it got to the point where I really started to realize I couldn't, there was just I mean, I would spend seriously six hours a day, going through comments, replying then still trying to get them to understand I would still have conversations on you know, the TikTok messenger.

Dave: And I just see everybody thinking that they need to respond to people in the comments, and it's like, those are not your most qualified people. Those are not your most qualified people. Who are just leaving a comment on a post. I mean, a lot of times people will comment on something just because of that. That is literally why they exist on the internet to leave comments. Whereas Adam, I would assume you exist on the internet, because you ain't you ain't. You ain't here to play around, right? I mean, you don't mind scrolling every once awhile, but you're trying to build a business. So you got people who are absolutely looking at this as just a you know, it's just a social media and it's not it's nothing and I'm leaving a comment. So why would I want to spend my precious time when probably at least 50% of those comments are probably people who are never going to do anything. So instead, what I would prefer to do is and this is actually the suggestion that I gave to somebody over the weekend who said that I am trying to respond to everybody's comments. I said make videos pull out the most common questions from those comments, and then make videos and instead of trying to respond to everybody which you're never going to do and you're going to end up hating this your business instead. Make videos follow up with the most common questions in those videos. Create hype, Look, I get so many messages and so many comments. I can't respond to everybody but I'm going to answer the most common question, you know, and in that you can do a part one, part two part three of a totally overwhelmed inbox series. You know, and you make it fun, there's no rules and I'm talking to everybody here as I hear so often that you know, yeah, I'm gonna I'm gonna go back to posts that I've already created and posted and try to go into those, those people have already moved on. They don't even likely remember if there is a big theme or or I guess rumor or or maybe it's true for some people but the people who are commenting out there, do not always respect you more. If you go back and respond to every comment. You do not build more authority by doing that. I'm sorry, but human beings pursue people more when they're ignored. Unfortunately I'm sorry to say this. I wish it wasn't the truth. I really do. I wish that we weren't so immature or weird as human beings but we are and oftentimes in my opinion, when when when a when somebody is going back and responding to every comment, it makes them look like they don't have a whole lot else to do you know and so instead again, for some of you again, Adam, if this I just want to share also what I was thinking about this weekend that kind of applies to this, which is if you get a post that blows up, blow up, don't go you know going back and getting stuck in the weeds is I think the least powerful way you can you can seize that opportunity by going back and getting lost in the weeds of the common of that post. instead. instead. Use the comments as content ideas to answer more questions for all the common questions that are coming up. Or all the they may not even be questions if people are making comments if people are saying making negative things then man that's the most potent content you could make because it's fresh out of the horse's mouth and it's you're also picking up themes and patterns of what there's probably going to only be about four or five major themes and all of the comments. So it's fairly easy. And the other thing that I think a lot of people don't realize that I've done and and it's just because at this point it's natural, but it's it's you have to create excitement. You have to create excitement about what's next about what you're doing next about what's coming next about where you're going. You know, people want to go and follow somebody who's going somewhere, has a vision. Who everybody's commenting on any buddy's posts and see if they're at all in their heads. They're not at all and I'm not saying you guys should not comment and interact in close via DM I'm not saying we shouldn't do that. But I'm saying that the game nowadays if you've got a video that takes off Adam, you can have 500 messages. I mean you can have you know at the very least if you're gonna respond to every message, get a VA and and don't I see a lot of people who are exhausting themselves trying to get to every message in every DM and instead what I'm what I'm sort of suggesting here is how can I take this event and I still I don't want to ignore the opportunity of one on one and all that but not if it overwhelms me and doesn't produce a lot of results anyways, instead, take the questions, the content, the comments, turn it into more content ideas, create more hype and invite everybody on say hey, if you guys I'm going to answer all your questions. All you gotta do is click the link in my bio. I'm doing a live free training this Wednesday at 5pm Eastern time or at 8pm Eastern time. And now all of a sudden, you're pushing all those people on to opt in to an email list so now what well after that webinar, I can offer something on the webinar. But now I also got all these highly qualified people's email addresses who were interested and opted in for the webinar and then I could follow up with them with the replay and say these bonuses are available for the next 48 hours only. So now you've taken a simple TikTok that went viral. And instead of going back and trying to close everybody one on one and you probably will close people there's no if you're if you're if that's something that you're going to try to become good at you will close people but also when we talk about the Cashflow Quadrant and getting from the left to the right hand side of that there's a difference between the thing that makes somebody a business owner is using system and level enlever or having leverage from systems and people so if you're doing all the work yourself responding to the comments and so forth, you're actually really still behaving in a self employed way is also my point. And so, and that's not and that's not particularly a bad thing at the beginning. Okay, but as you have multiple videos going viral, and this becomes a problem, there's no way that you're going to be able to keep up if you continue creating good content like you're doing, right. What's coming up for you as I'm saying some of this stuff? I'm just trying to stretch everybody a little bit to think more about systems in leverage systems and people versus you know, the sort of the hand to hand combat the guerrilla marketing of getting in there and trying to respond to so many comments and then messages. 

Adam:  What you're doing really is you're giving people freedom to understand look, there's a better way to do this, you know, Dave's done this he's been through this he understands the process, and those I'm not gonna say they're few and far between there are those moments to where you have momentum that you really need. To me it's important because like you said, you can get bogged down in the weeds. If the momentum and you use that. 

Dave: Look, I mean, I've got Bob Joseph right here who says I was in comment hell last night. What guys listen, there is no need. You have a good problem here. This is a good thing and I've seen way too many people in this community and maybe today is a shift. I don't know, maybe we start getting loud about this. But we have to stop behaving, you know, in this way to where we want to, in my opinion, jump back in and do kind of, you know, jump back into the weeds and get lost in the weeds and go right back into that and hand combat. We have to keep, I think , stepping back in our business and saying, Okay, what's the expansion move here? Not the contraction move. But what's the expansion move? How do I grow this? And how do I think you mentioned a big point you got momentum. You're excited you got a video taken off. And then how do you feel after you've just responded to 1000 comments and I mean, you're exhausted.

Adam:  So I just, I'm sitting here and I think I've lost if I start to think when that happens when we start to get that hourly, hourly mindset, instead of the CEO of our business mindset. You know, and, like you said, step back, think expansion, think about the momentum you can use to expand your business. Instead of dropping down to that back into that desk clerk mindset. I've got to respond to everything that's in front of me, step back. There's nothing wrong with being an hourly employee at a company but you understand that you have likely a job in front of you. And it's clear but if you're running an operation and you truly are either the owner, operator or CEO, you have to use your time really wisely. Because if you don't, then you will absolutely get pulled into situations that at the end of the day, you'll go. I can never get this day back. I just wasted that time. And you only get 365 days in a year and after weekends, much less. So you know, probably about 250. So you know, 250 days in a year. We got to use each day wisely. And for me again. I'm always asking myself and I think of something to write down to remember what we're talking about. How can I go and speak one to many versus one on one. There is always a time and a place for one on one. Always a time and a place for one on one. But if I can speak one to many, then let me try to do that first. And then if that doesn't work, I can have a fallback campaign or at least let me qualify people better. So let me qualify and that's why I suggested the webinar campaign the q&a. Look if I'm going to respond I don't mind responding to you at your demand you've earned my time. But somebody who's done absolutely nothing and is just trolling my post. They don't deserve my time. So let me make people jump through a few more hoops to really show to me that they are interested in their worth my time. And usually that's just them either opting in showing up to a webinar coming back to a live show that you're doing later that night. There's all kinds of different ways for you to have more leverage or for us as marketers to have more leverage and not get lost in the weeds. So that was an art major diversion there of our conversation but I hope it was valuable. I just have heard this come up so much. And I think that we need to start focusing on this a bit more in our community because I think it's becoming a challenge for people. They have stuff start taking off and it's like, okay, you know, I that's what causes

Adam:  burnout. That's what hurts people is that they're stuck for six hours and they look up and they missed an opportunity and then they've got to really try to build up momentum again. Maybe not from the ground floor, but they've also they've got to start to build things again and so one of the things that I have going now as I have two other guys that are in Legendary that are working through this as well just like I that we started a group together, just on just on you know texting each other Hey, yeah I'm gonna try some content like this this time and see how this works. I got this response. And so I'm thinking about going this direction and trying this. I'm gonna try these three types of posts this week and see how this goes. I'm really seeing that that is valuable information but also it broadens you out to where I don't feel like I'm alone. Not to say that I do. But we as people that are trying to be entrepreneurs, we do get into that mindset of feeling alone, or feeling that yeah, I've got connections to where I can ask questions, but if I'm relatively in time that I'm struggling moment, or I really need someone to look at something for me right now. It's great to have a couple of guys or a couple of people where I feel they can jump in there and be like, Nah, man, you're hitting it or I think you need to tweak this. I really think that's important. I really do. Well, absolutely. 

Dave:  Man, we got blind spots. And I mean, we're only all doing exactly what we what we think we should be doing. I mean what we think we're supposed to be doing and quite frankly, you all are I mean even even you heard him and I do the same thing. I mean anybody I mean when I first got started out anybody who was willing to watch the video on my note watching you want to watch it, you know, I'm like totally, you know, desperate for a view you know and ready to pounce on anybody who needs anything. But there is an element of that we need to what would my day look like if I was had a million dollar business and and, you know, had had had multiple major traffic sources and was in was generating you know, 2030 40,000 a month in affiliate income. What would my time look like? I need to act like that. I need to act like that. I need to act as if I'm already successful. And I need to begin to build my business in my day and how I protect my time like that. Otherwise, I'm not going to get there. It's not going to be just one day, you know the sky's going to sky and you know God himself is going to come down and tell you it is now time for you to move on to the next phase of your business. You know, I mean, it's not going to happen. You have to recognize that you have well if we're speaking about God, Free Will I mean, I don't you it's up to you. I don't know how else to say this. So everybody understands it, but we got we really we at Legendary don't say when you can move on to be in demand. The we don't say we don't hand out certificates here. I mean, maybe we should but I would prefer not because you need to act as if you're a million dollar successful CEO on day one, unfortunately. Well, how do I do that Dave that just feel inauthentic. Well, it's a mindset. I need to begin to. Look at my time. That's how we do it. Look at my time. It's not that I walk around like an arrogant ass. It's that I just look at my time as if it was in such high demand that every minute counts. And so do I want to spend the next two hours responding to DMS, or do I want to spend the next two hours mapping out a funnel a campaign that I can run over the next three days that can capitalize on this momentum from this video that just went viral in for me, I'm choosing the latter every time. The minute that I have a video that goes viral or something takes off. I'm just like you said I'm building on that momentum. I'm answering questions in the next videos that I'm posting that are answering questions because these people are giving me all this great content in boy, do you have something that I want to reveal to all of you now that I know you're actually interested in this? I'm actually going to show you the number one strategy to go viral on Tiktok and make money on an app that you're already using. Oh to my web store right now. Now you've just generated and grown your email list. And all those people who opt in are really qualified people. Now you can also follow up the webinar. So now you're just creating all this moment. You're getting email opt ins, and you know what the people who are really interested you can also come back and you can say hey, you all I get a lot of messages every day, but today is the day that today is the day that I'm actually for the next two hours gonna monitor my inbox and answer any question that you guys have. So if your questions are important, and you want me to answer it, the next two, so all these time limited things. This is what we're missing a lot in our marketing is that you're not making it urgent enough. You got to make an urgent and then it's got to end because if it doesn't end then Adam, if you tell me Dave come on over to the house any time over the next couple of weeks, man. And you know my wife, she makes that meatloaf man. She's gonna be making it every night, you know? And I'd be like, Come on, get over there. You know what I mean? But if you're like, Yo, my wife's making meatloaf tonight, homie, last time you were over. You said it was the bomb. It's gonna be gone. They're gonna be a little leftover. While I'm over there, I'm trying. Right? So anyways, that urgency and also that scarcity. See if I do that webinar, and I offer some bonuses. Hey, guys, if you got a lot of value, did you get value from this webinar today? Yeah, leave me a comment. Let me know the comments start blowing up. Well, hey, here's what I'm gonna do. I'm gonna do three more of these coaching classes. Absolutely live. And in the first one, I'm going to take you through and show you exactly how to get set up. And here's what I'm going to do. Normally I would charge for this 200 500 1000 How much is your time worth? Normally I would charge for this. But for the next 48 hours, I'm going to let anybody who enrolls or who buys the product that I'm recommending. I'm going to include those free those next three webinar coaching sessions for free, but you have to buy in the next 48 hours. So now all of a sudden, I'm creating campaigns with urgency and scarcity out of a viral video. And again, Adam, I'm not saying that's the only campaign we could run but it's an idea of a campaign that we can run from a simple viral video. As you said, I'm just using your own words to build on that momentum.

Adam:  I think it's great because what you do now is you create, like you said, you create that urgency, but just in this conversation that's been going on for 34 minutes. Think about the nuggets that you have dropped here, just from having a conversation. That's why it's so important for these live calls. I think, to me, they're extremely valuable because of just what has just happened from what you brought to the table. And so I know that I will go back now because I'm on this one, but I will definitely download this to watch this again to have the conversations right now. Yeah, so I think it's important for people to understand what's happening within what you're seeing.

Dave:  It's not to say that you can't do everything that we've been doing that we all do, which is all gold mining and in life get one on one calls when I first got started, anything to close sales to to get business off the ground. And that is appropriate for the first phase of your business. And what I'm a lot of you are getting through the first phase a lot faster than we did when I got started because there were no platforms where you could get this sort of traffic back multiple years ago, dude. Like I'm serious. This is all a new problem that we're having when I say problem, right? It's a problem. This is all a new problem that we're having. Is that you guys, you know, the platforms have gotten more potent. And for all of the ignoramuses out there who think that you know, it's all going to disappear, these platforms are only going to get more potent and for the average person like you and me, they're going to be more and more powerful because the platforms are realizing that we hold the power. If you're not going to treat me right and pay me for my content. I'll take it to YouTube. I'll take it to Facebook. I'll take it. I'll take it where they're gonna pay me 100 million to bring it over to Spotify, like Joe Rogan did, right? Yeah. So content platforms are competing for us now. And they're rewarding us with better algorithms. Back in the Facebook days and even still with Facebook. You can't you can't be you can't really be exposed to anybody who's not your friend unless they share it. Whereas TikTok's now figured out a way to put our content in front of people who we're not connected to. Right. And so they built a better algorithm for us. And so, you know, we still think, you know, so it's different. It's different than it was even five years ago. And but I'd say the principles are still the same because even whenever I've run in one of my one of my last big affiliate promos before we started Legendary I was actually selling a you know, an annual thing worth of training similar to what we teach here. I was selling an information product. And you know, my favorite campaigns are the simple little short campaigns that I run on my list where I invite people onto a webinar and then on the webinar, I offer bonuses for them to buy the affiliate product. And then I make that available for a couple of days. And the surge in sales that I see from that it's just like anything else. And that's what I would always do with my list. And this was without this was without tic toc and all these So nowadays, I think we have an opportunity as affiliates to have evergreen traffic that's coming through just from us posting content on platforms. Like TikTok. But the ultimate goal is to get those people on our email list, because then I can crank up these campaigns where I'm inviting my list hey, look, guys, and I can even email my list. Imagine that I have a video that goes viral on Tiktok and now certainly I can create videos on TikTok that I post on TikTok that build on that momentum that say, you know, I'm answering questions and then having training coming up. I will tell them, hey, I'm going viral on TikTok right now and I've gotten 1000s of comments and it's way too many comments for me to get back to and actually even get to. So what I'm doing is I'm putting on a free training this Friday and I love you to come be a part of it as well. Here's what you're gonna get if you show up right now. Not only have I used the momentum from a tick tock video to create more momentum and hype on my own tick tock but now I've also brought my email list into the new campaign. And I like that because it really allows me to give the people what they want. versus me always manufacturing campaigns I'm building off of something that's natural and organic, which is a video that went viral versus me just coming up with something out of nowhere emailing you I'm saying hey, I got a video that goes viral. It feels more natural you know it's and then the list people on the list. You're like, holy shit, he's blown up on social media. Like let's figure out what the hell's going on.

Adam:  You got something that I need to see. Yeah, exactly. So I think it's great stuff, man. I really do and I think it's, you know, with, with a lot of the things that I've been doing my life would definitely discuss kind of what you're talking about what I would really try to help people understand the market itself, how it's not saturated, how it's we're just so infinite in where we're beginning. That, you know, the big thing I would tell people is there's seven over 7 billion people in the world. And there's over four and a half million people that are on the internet. And out of that, you know, I mean, it's just ridiculous. They spent two and a half hours a day on social media, and they have six different social media accounts. I mean, it's just infinite almost what you can do, who you can touch. It's just learning the process and being comfortable being that CEO of your business. 

Dave:  It's also I like that it is getting comfortable and what that's making me think about is, you know, this isn't going away. It's not even remotely saturated. And what's happening right now like the things that we're using right now with TikTok or whatever may not even be what we use in a year TikTok may be gone but it'll be similar. So learning how to navigate an app, you know, on a cell phone on a smartphone, is something that's a skill that everybody should have. If they want to run a business in 2022 They should learn how to use their thumb and navigate around on some of these apps. It's a really simple thing. And it's awkward at first. It's, you know, it's you know, we were just my wife and I have some friends in and we were joking last night about how their parents, you know, how we're tech support for our parents and stuff like that. And, you know, the truth of the matter is, if I know, my wife is tech support for them. And sometimes I need her tech support. I mean, the truth of the matter is, it is that, you know, you don't have to be a technical genius. You just have to know I have never gotten into fancy graphics, fancy editing, fancy anything in my websites and my landing pages and my sales pages are always all huge white, or black backgrounds. So it's always just about the message. And that's to know how to do the most basic things on whatever app that you're using in the same with your Clickfunnels or your funnel builder. A lot of you think you're gonna build some big Christmas sales. It's just a simple thing. Just get it set up and then leave it alone. You know, I mean, we think we need to be funnel masters. It's like, we're not you need to get to a point to where you don't you just I know people who set up their funnel and don't even touch it for a year. It's just it's not something that you need to tinker over and become some programmer in Adam. I'm saying this because Is this something that you hear and even something that you thought was the technical challenge is going to be the wall that's going to keep me from getting into this?

Adam:  I hear that probably that's about 40% of the problems? Is people saying, Hey, I'm technically illiterate, I can't figure it out. And that's when I explained like, just relax. I, too, had no clue how to build a funnel slash website. I didn't understand that stuff. And I said, technically, that's really not the biggest piece of your business. It is imperative that you have one Absolutely. But what you're wanting to do is to create the content that drives people to that you're wanting to build that momentum. And so your part is creating content. And I explained to him like this, and every one of my lives that I would say is a gear within your business. And you pushing your content is you moving those gears to get things going and you're working your business. You all that funnel is is a piece of the gear just like your email automation sequence. Those are all gears that are working your machine to where it works 24 hours a day and your content. It's what keeps pushing that out and making those gears work. 

Dave:  The business has become content and this is true in multiple in multiple niches man, you know, I like watches and got a collection of watches. So sometimes I'll watch some content or Instagram posts or whatever. And it's so funny because even those guys know that content is king. You know, and they know that and many of them the smart ones have have built their business by just documenting their their daily deals or you know, holding up their watches or inventory in front of their phone and just kind of just simply bringing the people who are who are who they can kind of into their world a little bit and letting them just in it. And that has exploded their businesses, the guys who have these YouTube channels or these tick tock channels who are simply selling watches they're not it's a totally different industry and niche, have more leads and more people hounding them for watches these guys are it's just unbelievable the difference and exposure and how build big you can build your business. I was talking to a friend . You know that when you use the strategies that we teach, they apply to anything. I was talking to a friend who has a landscaping business and I said look and it's a specialty landscaping business. It's not, you know, simple landscaping. It's a specialty landscaping with edible landscaping and all this guy said look, I said there's a girl out of Texas and she's a bee she goes into rescues big beams. Maybe somebody who's seen her before knows what she's on Tiktok and Instagram. She's weird. Excuse B's 715 second videos on Tiktok and she's got you know, she's got, you know, hundreds of 1000s if not millions of followers. And I said the difference in how your business is struggling right now as you're kind of marketing to your friends on Facebook trying to get them to buy your different things and that's what we all do right when we start a business we post on Facebook started business post a couple of pictures no likes now because it's weird that nobody really everybody goes into the witness protection program when you start a business all your friends and family but um, but I said you'd be amazed if you got on Tick Tock and you started creating content the way that we teach how to create content in started driving people to an email list in practice this model almost to a tee of just exactly what we do and on the bridge page just have a call to action to have a free you know, landscaping plan built up on the phone for free that they can either take and implement on their own or they can hire you have to implement it for them right now. Which is the best offer for a jet ? Like if somebody said gun to my head, come up with an offer in 30 seconds that might work for this business. That would always be the offer that I would come up with is a driving traffic free gift or something to get them to opt in for free training. I want to show you how to grow your landscaping business. Let me show you how to grow your roofing business and double your leads without any advertising costs. And then on the bridge page, I'd say hey, I will build out a marketing plan for your roofing company or I will build out a marketing plan for your you know, for your landscaping company and you can either go and when I used to do coaching in the marketing space, I'd say I'll build out a marketing plan or a funnel for your business and I'll either you can hire me to help you implement it or you can go and implement it yourself. You'll have the plan who won't show up to a call like that. Right? So now all of a sudden you've got the person who's struggling for business locally. Now all of a sudden, they become almost a celebrity as they build their audience on TikTok. Maybe it takes six months on social media. But now this landscaper who is struggling for business locally has more leads than they know what to do with and a waiting list of people who are looking to fly them out all around the world. And or you begin to create information products. Do it yourself, do it at home. You know, I was actually telling my friend this the other day blowing her mind. Because I'm like, and why would you even want to do the work if you can just create like a little course or do a Saturday workshop on Zoom what if you did a Saturday workshop on Zoom where you took people out and explained in gardening

the possibilities in your Oh, it's only kind of Yeah, it's your creativity. Your income grows with your creativity and how we come up with these campaigns. Right, right. There's no rules, Adam, none. 

Adam:  Do what you want. Wild.

Dave: I mean, y'all are crazy as hell out there man. 

Dave:  You know what I mean? 

Dave:  I've got to do a follow up where I was you talk I mean, I've been just as I must be in a spunky mood this morning or something because I've just you know, ranted, so But leave us with a final piece of it. But it's your work and it's your results that have gotten me fired up this morning Adam and that's one of the reasons why I still do this show is because I want you to come in and do this at the very beginning of your journey. It gets me fired up, brother. 

Adam:  Thanks man. Enjoying this is so much fun. I think with this. It's like a drug. Really. People will always sit there and say that. I know with me this is the way it was for years is that I had jobs and they did great. But I always knew there was a piece that I was missing somewhere. There was something that I wanted to do and prove to myself. And this is it. And this is something that I met. I'll wake up at three o'clock in the morning, and I've got a notepad and that is no joke. And I'll write down things that I'm like, Oh wow, I've got to do this, I've got to talk about this all my life. And so I just love to be able to tell someone here tonight or today is just to say to them, be confident in the direction that you're going every day is going to be a new journey. Some days you may not get everything done that you want. But believe in yourself, know that you can do this. This is something that can change your life. But you have to believe that it can and have that dream because I know it can happen. I see it happening in front of me in my very own eyes. In my life and others that I'm trying to help as well. And Dave, I'm gonna be honest, this really goes back to watching the very first video that I saw of you and just explaining in that 15 day challenge how you can do this. This is something where you can really step into things and so I just appreciate what you guys bring is so valuable. And the way that you have helped me to understand that put my finger on the pulse of what we do to be able to learn how to pivot and be comfortable in that and like you said today having that big broad mindset you've got sometimes you get stuck in the weeds you do. But that's why it's important to be able to have these conversations like this and be able to step into a wake up life here with great nuggets that are dropped. So thank you. 

Dave:  I want to still be able to offer something here on these wakeup legendaries. I do try to highlight the story of people like you. I remember your chair 11 years ago, something like that and I was invited onto a to you know, a webinar or live show or something back then maybe it was a Facebook Live I can't remember if they had Facebook. It was something review and shit I might even might even be able to find real quick. But you know, I was just as fired up to come on. Look at this man. Let's take a little look. We'll do a little, we'll do a little travel. Dammit. Go to System Preferences. My dad. Chrome is not letting me, it's not letting me share my Hey, is anybody else on Matt, are you on? Could you share your screen? I just for some reason I can't share my screen. But anyways, if you look up MLSP You'll see 11 years ago I was interviewed by a lady named Roxy and you know I'm right there on YouTube and I was just as excited to come on. And there he is. So Dave: MLSP but go to YouTube. It's on YouTube. There it is right there, remember the month, the member of the month if you go up who shares it. Is that you Adam? That's not make no oh, it's bad. Okay. Yeah, it clicks Look at that. Look at that baby face. Come on. Come on member of the month right there. You know what I mean? Like I came from network marketing and you know, I was chasing people around. You can go and watch it. I mean, Dave:, MLSP anybody can go and check that out. But that's 11 years ago. I mean, I was so excited to be on the show to dude and so like it's also it's all I remember that feeling. You know what I mean? Like if being recognized for my new efforts that, frankly, even deep down inside I was pretty doubtful that I was going to be able to, you know, succeed. I mean, I had my own impostor syndrome just like everybody else. But you know, I, I was doing network marketing knew I was doing network marketing, and I was sucking so bad at it. I came online and I found some training on how to generate leads online and I was like, Screw doing the network marketing. I'm just going to sell the training. To other struggling dumb asses like me. That's how I got started on affiliate. This is the best thing ever. I'm just gonna stop digging for gold. And I'm just gonna get over here on the side of the road, and I'm going to sell the picks and shovels to the other they're trying to buy so All right, well, let's wrap it up because I've got an 11 o'clock and I'm sure you got lots to do in Texas, my brother so thanks for coming on. We'll schedule a follow up so we can learn more about your journey here in a couple of months. I'm sure there'll be less new things to talk about and keep up the good work. I'll put your handle up here so people can go connect with you and your time. Thanks for your time.

Adam:  I had a great time. Thanks so much, Dave. And have a great day. Have a great week. All right, man. I'll

Dave:  Talk to you later. Alright my friends go and follow Adam @The_West_Texan1

Even more, we'll try to have another powerful conversation and see what comes up you never know. And quite frankly, I never know either. I never know where we're going with ease and where we're going to end up. I think that's part of the fun of it. See you tomorrow. Let's make this week a Legendary week.