Business Management

How To Quickly Grow Your Account On TikTok

How to quickly grow your account on Tiktok. Matt sits down to chat about growing a Tiktok channel to over 316k followers. Below is the transcription for this episode:

Matt:  How to quickly grow your account on Tiktok is what we titled the show today. Hello, happy Wednesday. It's Wednesday, August 10. Pumped that you guys are here excited that you're joining us. We've got an awesome, awesome duo lined up, lined up. I'm excited. They're going to share with us a little bit of how they got to 316,000 followers and this is going to be an awesome episode. I'm really excited about it. If you're new we go live every single Monday through Friday at 10am. Eastern time. So right at 10am we sign in, we hit Go Live, we bring on a guest. I just met them. I've never chatted with them before. At least I don't remember, we go live. we unpack a little bit about their strategy. We unpack a little bit about their business, their journey to finding success on the internet. And you know the internet is just a wildly vast opportunity to make money and create income. And I thought that I had this funny. I had this funny thought that for the last 10 years every single year I thought oh, I missed it. Oh I missed it. Oh, I missed it. And people have the scarcity mindset sometimes with the internet and and every single time that I say that a new opportunity appears right and and today this morning, we've got two more guests who are living breathing proof of that. So Whitney and Chris, what's up how's it going? Pretty good. Good. What's new?

Chris & Whitney: Oh, I really don't know. Living life. Enjoy.

Matt:  Tell us a little bit about your story and your journey to coming online. I mean, why have you found Legendary what's the story behind starting your own online business?

Chris & Whitney: I was out in the semi truck driver and I was watching TikTok and I came across. Megan Ryan recommends by watching her videos and I was like, I can do it online and be home. So I went to their website, checked it out and brought me under her. And I had ever watched the videos and they go through the website and she was like well, let's try so yeah, that's pretty much what happened.

Matt:  Cool. Cool. So where are you Whitney? Yes. Okay. So do you are you do you work are you stay at home mom?

Chris & Whitney: I used to work as a CNA and then I started having health issues. I started having seizures. And so I wasn't allowed to drive or anything and it really put a damper on my mood and and with the kids. We have six kids between us and it was just hard feeling like I couldn't do anything for anybody.

Chris & Whitney: No, yeah. It gave us hope that I could do something.

Matt:  Yeah, that's cool. What do you say when you come online? Have you ever said you are on a tick found through Megan and Ryan. They're awesome. And then and then I'm just so curious. Like have you ever tried to make money on the internet before? Yeah. So totally for the first time, totally. Brand new.

Chris & Whitney:We were definitely those people that said, if you thought you make money online, you're stupid and then we we started looking into it and it's just it's blown our minds. Yeah. First we didn't even have the money to start out. We ended up selling our car by the blueprints so that we can do this.

Matt:  Wow. So you got a truck and no car.

Chris & Whitney:We didn't have any. We sold our car that was money from that paper and then we took what was left of the bottle , a cheap car for a little while and got back on our feet and now we're back in Chevrolet Suburban. So there you go. 


Matt:  Isn't it just funny how like, you know, some people would be listening to this would be I don't feel fazed by you guys saying that at all. Let some people listen to this and be like are these guys that are downlines? Are they crazy? I heard this guy say this recently where he's he just said, you know, everything's gonna work out because it has to, like, everything's gonna work out because you know what, it's life and it has to, and and I just thought, Wow, what a great way to just defuse all of the stupid emotional bullshit that we've got going on in our life and all the crazy stories we tell, like, tell ourselves in our head. It's like, you know what, like, Hey, we're gonna sell our car, we're gonna figure it out. We're gonna make this a priority for ourselves. And we'll figure it out because we have

Chris & Whitney:about him feeling down about life. We got to save and even the same for me.

Matt:  So what a great partnership is cool. So you hop online, you go through some training, you purchase our upgraded training and for anybody who's new, it's just we have a business blueprints we have business blueprints that are you once you purchase our challenge. We have additional offers and things you can buy for upgraded training if you'd like you don't have to but they sure are helpful. And your experience with the challenge and the blueprints and stuff was good? Was it great was it I mean,

Chris & Whitney:it was legendary.

Matt:  I like that. And you go through all that training, how long ago it's how

Chris & Whitney:We started back in the year I think we bought February. That was started in the middle of March actually trying to put out a few videos and trying to learn the ads and stuff on Facebook. Cause that takes care of all that. Face and tick off so now hey

Matt:  So and you guys are even blueprints. purchasers, is that right? Yes. Okay, so we gotta get you guys down to Florida and get in the mansion a little bit and hang out in Florida together.

Chris & Whitney:Although we're gonna try to come to the next one. All right, cool.

Matt:  That's gonna be the first week in December, so that'd be cool to meet you guys. I'll be there.

Chris & Whitney:Whether it be

Matt:  But yeah. So okay, now my curiosity My Will, the gears in my head are turning. Okay, we've got a TikTok show here with 316,000 followers. You guys are obviously generating leads. You guys are obviously making money which is great. What's been the secret? Or maybe there isn't a secret but what's been like a catalyst of your insanely fast TikTok growth. 

Chris & Whitney:Well, it started off. Oh, making the videos. And I was running about her. You know, we talked about everything we do. And they just weren't. They weren't really working at first. We'd get a few files here and there. Maybe a lead here and there. But we just weren't seeing the success that we thought we should. He was getting discouraged. And so we sort of took a few days away to watch some more videos and then I emailed you. you email me back and say to try to watch How To videos. Okay, and how you can watch other people's videos go viral, recreate videos, and remember guys may but he had the app on his finger in Yeah, yeah, he and that's it. And he tossed it behind him. I'm like, well, I could change that up and I could take a bite out of the app and use that as my hook. And I told her about it. She said, Well, I don't think that's gonna work. Somebody's Done, done that. And I'm like, but that's what he said. So let's try it. She was so it was kind of that thing I just did. It asked for forgiveness later. And well, she kind of had no choice but to forgive me because that video was very viral

Matt:  very viral. You got 28 like 27 million views on that single video. Yeah. How long ago was that?

Chris & Whitney:It was crazy.Couple months probably.

Matt:  Crazy.

Chris & Whitney:Wow.

Matt:  That's crazy, guys. That's pretty cool. 27 mil? And actually, honestly, honest to God, that might be the most I've ever seen that featured on this show. Like I don't think I've seen somebody with a video with that many views. That's insane. Usually like 1 million or 2 million is like wow. Or like, I think, like 8 million or something. Video movies. Yeah. Wow. Crazy. And here people are oh man, TikTok.

Chris & Whitney:That apple thing and when we see people out in Canada, like really

Chris & Whitney:run into people that I've seen in years. Like what are you doing? I'll take two and a half. People I know get interested. They've checked it out. actually took the lead. But that's all well, I

Matt:  Mean, look also, the nice part is, you know, people come back around, you know, just remember the frame that we're starting here.

Chris & Whitney:Do the 15 Day Challenge and then it'll be like a month or two down the road and then they'll hit you with a big package and like, Oh, crap.

Matt:  Well, you'd be surprised it will but it's not that surprising. I think for us it is a little surprising. But you know, you guys went right through our challenge and purchased our Blueprints. You know, a lot of people we've had who purchase something. And Joanne and I were just talking about this, the other day Joanne's, our marketing manager, and I think she said that there was a guy we track here's here's the degree to which we track things at our company. There was a guy who purchased our challenge and didn't start for 39 days I think. And on the 40th day or 45th day. He got an email clicked and opened it and started the challenge. So not only do we, you know, when somebody buys our challenge, we email, email, email, never ending, but you know, he just so happened, you know, whatever. Something clicked on the 40 day and he was like, alright, screw it. I'm in you know, and I think sometimes people just need to fill things out, you know, test things out, try it out, dip their toes, you guys are kind of like all human beings. But, you know, that's a little bit of a difference, you know, you're a different breed. That's, that's like somebody who's ready for entrepreneurship. You know, ready to dive in? That's really cool. So you get on and you start creating TikToks and you're like, Screw it. I'm gonna get on TikTok. I'm gonna create some videos. I'm curious if you've gone live at all. Have you ever tried that?

Chris & Whitney:Yes. When I first started going viral, and I got to the 1000 That was one of my goals was to get 1000s Go get that first one out of the way. I think it is a feedback game. It was just I needed to do it so that I can be more comfortable with just talking to people and then not actually being there. Yeah. Still not comfortable with that.

Matt:  That's a tricky one. Right? I mean, it's tricky because you're kind of on the spot. You can't plan that much. Yeah, I totally get that. I totally get that I was on last night and I was just kind of like scrolling through some stuff. I get good at ideas by scrolling through TikTok so I'm kind of like, you know, one of the best. TikTok ads you can run is when you stitch something or you take an idea from a different video or something okay and kind of stitch together with a different video. And this girl came up who had gone through our challenge and stuff and isn't a blueprint member and she was alive on TikTok and I was like, wow, I sent that over. To Joanna. John was like, wow, she just came on my for you page at the same time. And it was just funny because, you know, I think I told her to go live on one of the blueprints, training like a couple of times and she finally did it and it was she who rushed, like she was doing so well. Her presence was so good. It was so clear. I was just like, Damn, you are killing it. And what she did was she went live and she pulled open you know, like actual industry statistics. The cool part about going live on TikTok is like you don't have to prepare this big presentation. Like you're doing a webinar or something, you know, like, you could pull open a couple of websites on your computer on your phone and just hold it up to the screen and be like, dude, check this out. It's free in this forum. Like, you know, it's like everybody's going into the digital online space and learning how to make money on the internet. Check. This out, you know, and it's just like, it's just crazy how those little things work. And if I had any, if I had any encouragement to you with the following as big as you've got, you could probably go live and really blow up your conversions because you're getting a lot of volume in terms of human beings. Big following. You got a lot of people who are like, damn, this guy's cool, loves his stuff. You can blow up your conversions by going live with everybody who goes live there, you know, consistently maybe once a week or twice a week or something. Every three days or something like that you pop online for an hour or something. Man, you'd be surprised. You'd be surprised at how, how, how much that can work but it does take a little bit of it takes a little bit of like, you got to work through that initial sort of fear, not fear, but just like you got to figure out your rhythm. You know what I mean?

Chris & Whitney:I've seen the evidence of what you're talking about. When it was first going viral. You know, we were getting the views. We were getting the comments needed. But I still wasn't seeing the leads coming in and all that. That's when I went live. It was like I went live every day. Wow. For the first two weeks. First two weeks I was lathering Daikon because I didn't want to lose that momentum. Sauce sausage. And it was like every day after the concert. We got that email. Yeah. We will lead. sales and sales lead to bigger sales. Yep. So I definitely have seen that work in that school.

Matt:  Yeah, that's cool. That's cool. And you know, you might not have to go live every day. Although I know some people who definitely do and, you know, for instance, Calvin, there's no there's no secret to the fact that he's one of our top earning affiliates in our in our referral affiliate world or whatever, of all time, because he's been going live for like hours on end every day. Not every day, but almost every day for like, over a year. I think it's just absurd. But he's kind of on that like, he's on that incredible folk level like I actually don't I actually don't know how the hell he does that. But he's, you know, he's trying. He's trying to grow a multi million dollar brand you know, like he wants to grow a humongous brand and I think that you know, having a big big vision for what's possible is important. And man you guys are you guys are killing it. You guys are crushing it and you guys are where are you out here in Kentucky? Okay. Yeah, I feel like you know, truck driving, stay at home mom. I mean, you got a lot of time where you're not at home, right and then a lot of time where you are at home and there's sort of this man, I can already picture it. It's like this picture perfect story about how, you know, an online business. You know, basically just completely you could completely replace a trucker's income from something like this for sure. I'm not trying to make any big income claims but yeah, I mean, it wouldn't be crazy, that's for sure. Right? What's What's the are you guys also on Facebook or other social platforms

Chris & Whitney:with Facebook for a minute? It was overwhelming. Yeah. We were still trying to learn tic stock and then I'm trying to learn Facebook two. The algorithm is totally different. Yeah. So I just backed off of Facebook and now start with tic stock because that's what took over for me.

Matt:  Yeah. There's a good lesson in that which is there's a good lesson in that, that you had something you have something that's working really well for you. And what you did is you didn't stop what was working. And that's one of the biggest mistakes I see people make, though try something new. It'll be overwhelming and all their attention and then what was working before stopped working. And it's like, what the hell's going on?

Chris & Whitney:I went back to the old saying embrace proto faces. Yes. To get that word. Back to the one that was.

Matt:  That's right. That's right. And you can always, you know, you can always keep working, keep running what's working forever and you can as you get more bandwidth as TikTok becomes easier for you and as it becomes smoother, let's say six months in or 12 months and you're like, Okay, I actually got this down. And this doesn't take me very long to do, then you can expand and add on Facebook reels, then you can expand and add on Instagram reels or something like that. But yeah, I mean,

Chris & Whitney:you're gonna wait till later and try it again.

Matt:  Yeah, well, Facebook reels is a good one to get started with because they're working a little bit better than Instagram. reels, I think. But taking that exact piece of content you have and just downloading it off TikTok and posting it on to Facebook. Right. And the cool part is, you know when you can do that because you can do that from your home or wherever. Because you can go on your TikTok and download it on your phone or on a computer or something and then just upload it to Facebook reels pretty quick. But ya know, I was gonna say, you know, becoming omnipresent with that will allow you to just tap into smaller sources of traffic and one of them happens to go viral, bigger sources of traffic, you know, but without a whole lot more extra work. Just taking that same exact piece of content and posting it elsewhere. What's the what's so right now are you still driving right now? Like,

Chris & Whitney: So I did quit my truck driving job. Oh, yeah. He wanted to be home, we wanted him to. So we were trying everything we could get. Yeah. And when I did that, I guess I got overwhelmed because you know, I'm used to being a truck driver down here all the time. And I froze for a little spell there. Like, it's good to focus on the TikToks. Yeah, I think I was enjoying being with my family a little bit. But it was even after, you know, I took this little smell where I was just overwhelmed. Yeah, we were still receiving the winds. That wasn't even doing that. And I told her I said, we gotta get back to it. We're letting something go right here that we don't need to let go. So we're back in and now we've been recording some videos. I've probably got a month's worth of videos saved up in my drafts because I'm out back to work. So I'll be able to post them at work again, and I'm gonna let it build for a while before I do that again. Yeah, I jumped the gun. You know that success is there. But you don't want to jump the gun because sometimes the success is one month and then you're gonna build a month or two. And you got to start building again. And it's you just gotta keep repeating that process.

Matt:  Yes, yeah, totally. And so from the perspective of like, when you're creating content, are you creating content sometimes like at home sometimes on the road? Are you communicating your story about that process? Because you know, it's funny, it's funny, you might be like, Well, that was kind of a mistake. You know, maybe maybe jumped the gun a little bit on that. But also man I mean, I'm I'm but the moment you start telling that story like that, to me is the most interesting part of everything we've talked about today. Like that is something where when you when you start talking about that, that's where if you go alive, that's easier for you to talk about than it is like you know, lead generation on TikTok dog about that, but, you know, you could put a headline up on a TikTok live and say, you know, truck driver accidentally quits his job to sit here. And we will be scrolling and be like, I gotta tune into this. And I just think don't discount that because that might sound to you, like, you know, mess up. Or, or even just something that's insignificant, like not that important or something, but, man, that's the CPE kind of like, they lean in and they're like, Hey, tell me more about this. Like you started making some money on the internet. You quit your job. You weren't maybe making, you know, six figures or something and then you're just like, Okay, well, you know what I number one, maybe I don't focus on this when I'm outside of the job completely. That makes sense. To me. That makes sense. Or, you know, my brain just sort of went into this fog and I just didn't really know what to do. Kind of lost focus and good you know, I'm back and here I am living and you know, that for people is like, dang, that's cool. I like that guy. You know, he's telling it like it is. It's interesting like, you know, it's it's it's like the it's it's relatability it's like people that people understand that. That's something that is easy for somebody to grasp. Connecting auto responders is not something easy for people, nor does it even mean or what I should use it for. Yeah. Great, cool auto responder. Tell me more about how you quit your job and then realized it was mistaken. You know? Because number one people are. People are looking, you know, to be entertained on social media or they're looking to be inspired. You know, they want to be entertained or laugh and have a good time or do you want to be inspired? Have somebody share real raw kind of vulnerable moments. It's no wonder that those balls roll and people you know gravitate towards those. So what I'm what when you're so you got like 30 videos lined up? I mean, do you mostly just create videos on a whim? Do you have a system? I mean, everybody does it differently. 

Chris & Whitney: Oh, I'll be at work or I'll be out fishing or I'll be doing something to pop in my head or write it down. And I got home, or just wherever I want to do that video that I made. Yeah. I don't really have a system. It could be me scrolling on TikTok, and I see somebody else's video and I'm like, I could do that. Yeah, try that. I'll watch one. Of the blueprint videos because it's been a couple years go through all those. But here's something else if something had been out in the world, and I'm now sitting on a river bank one day. I don't even think the video went viral but it's probably my favorite one. These waves lapped up on the beach. And Apple worked on the screen. I mean it's simple, but it's not simple. You know?

Matt:  It really is. Once you start to get that they become really simple. becomes really, really simple. Yeah, I agree. I totally agree. And you start to you start to realize like just how creative you can get and man so powerful that they

Chris & Whitney:sit in the car sometimes you like my creative mode is

Matt:  So hilarious. That's hilarious. And you guys have only got like, I mean 50 ish videos on that ticket somewhere. Yeah, that's absurd. That is crazy, actually. But you know, you get a couple big viral videos and you post talks about your journey and stuff. And, you know, people say that, you know, going viral doesn't mean you're gonna get leads and sales. Well, typically it means you're gonna get something you're gonna you're usually gonna get some leads and sales. And, man, yeah, somebody just said you know, they are so cute. I totally agree. I mean, you guys have a great story and your story just online really just beginning to you know, I mean, you had just scratched the surface of what's possible. So that's cool.

Chris & Whitney:I've told her that. Now that we're starting back if we don't stop doing that, go where we're trying to go.

Matt:  Guys, if people want to find you the best place to find you on that main tic tock channel. This one right here. Yes. Well, I'm gonna give you guys the last inspiring word to everybody who's in our lives today. If there's somebody out there who's who's just about to hit post on that first video, and they're a little nervous, a little bit worried, what would you tell those people

Chris & Whitney:you just got to do it! There's no other way to put it

Matt:  They'll say but I'm scared Chris. I'm scared.

Chris & Whitney:To get yourself out there and be vulnerable and just trust in yourself. To put the word out that you want to put there that people will respond to it.

Matt:  I like it. Very cool. Well, guys, thanks for the inspiration today. And also, I want you to know, next time I'm scrolling on TikTok. I better see Chris live on TikTok. If I don't ever see it, it's cool, man. We're following so many people I'm not gonna know so I'm not trying to pressure you to do something you don't want to do but I am telling you if you want to make some more money, and that's a great way to do it. Great way to do it. All right. I'll be looking for you to live on TikTok. If I see I'll comment and be like, yo, it's Matt, what's up? I'll hit up and I'll share it and it'll be fun.

Chris & Whitney:We would like to shout out to the Taylor show. He was our mentor. And make sure to shout out so

Matt:  Wow, very cool. Taylor is a great dude.

Chris & Whitney:He's the reason we kept pushing ourselves because just his attitude, so. Wow.

Matt:  Isn't that amazing? What somebody's positivity can do to a person

Chris & Whitney: Yes. It really pushed us to even try harder when we were first starting. When we weren't celebrating for ourselves, he was celebrating. It was definitely hard to give him a shout out.

Matt:  Well, thanks, guys. Thanks for coming on the show. And we'd love to have you back on if you want to send us an email in a couple of months and just be like, hey, you know, I'd love to love to come back on the show. Here's what's new. We would love to hear from you again.

Chris & Whitney:Definitely look forward to that. Cool, hit us up.

Matt:  All right. See you guys. Thanks again. Hey, everybody, go follow Whitney and Chris. It's whit.n.chris on TikTok, go follow him. And you know, leave them a comment. Say Hey, when are you going live? When's the next TikTok live? Let's just pour it on for a while. Let's see if we can get Chris to go live while he's well. I don't know if he should go live while he's out trucking but I'd be dangerous but maybe while he's out fishing. Maybe he's out fishing talking about how we use our online businesses to make him money. 24/7. We'll see. We'll see. See if he accepts the challenge. For everybody who's here go give them a follow and and tune in and give them some love you know, hit like on their videos comment say sorry to wake up legendaries pull ups. Let them know what was inspirational to you. And we'll be back here tomorrow for another episode on Thursday. I'll be back. Joanne is going to host us on Friday. So make sure to tune in on Friday. We'll be back at the same time. Same place 10am Eastern as always Peace. Out everybody.

Here is another episode we think you'll enjoy: How to gain more followers on Tiktok

College Student Builds Online Side Hustle



Looking to build an online side hustle? Today's interview is with a college student who is building her online side hustle. Matt, the CMO here at Legendary Marketer interviews Melanie. Grab all the details below. Here is the transcription for this episode:

Matt:  Looking to build an online side hustle? What's up everybody? Happy Monday. I am Matt and I'm guest hosting today. I'm the CMO here at Legendary and excited to bring you another awesome guest to our Wake Up Legendary show. If you're newer to our community, we go live every single Monday through Friday at 10am. Eastern and what we do is we bring on people in our community for people who have taken our training, and we bring them onto our show and we unpack what did they do to find success how are they creating content, how, what's their style of business that they're running if they're running one of the core four business models, whether that's affiliate marketing, digital courses, coaching and consulting or events and masterminds? Those are our core four business models. So if you're newer, welcome, and we're excited to have you here, sit back, relax and enjoy the show today and come back every single Monday through Friday at 10am. Eastern, because we bring on guests, virtually every single day has happened for over two years now. So without further ado, if you all can give me a little hand clap emoji just like to welcome our guest for the day. She is a college student building an online side hustle. Her name is Sydney, Sydney what's going on? 

Sydney: Hey, how are you? I'm good. How are you?

Matt: I'm good. I'm excited to have you on the show. Tell us like where are you? tuning in from?

Sydney: Right now I'm in New York. So I'm at my house. But I actually got back last night from an internship in Boston. So cool. I was up. It was good. It was good. Very cool. It's awesome.

Matt:  I like both of those places. I was just in New York. As in we visited Manhattan last week. And a few years back, we visited Boston and I just like the history and the feel of both of those cities. 

Sydney: Yeah, yeah, I like Boston a little better than New York. I don't live in the city of New York City, it can be a lot.

Matt:  Yeah, for sure. For sure. Well, cool. Um, so you are still in college still working through that we decided to hop on and supplement your college degree and everything you're doing with some entrepreneurial stuff online. Tell us how you got you interested? First of all, I'm curious. And then also just you know, how did you find legendary?

Sydney: Yeah, so I actually found Legendary through another affiliate and TikTok name was Taylor. But so I just kept popping up on my page. And I was like, maybe I'll check it out. But sort of the reason I was interested in the first place, so I'm like, I'm studying electrical engineering at Brown right now and I'm super passionate. about it and I want to work in biotech and I love all that stuff. But I always found myself looking. I was like, oh, I need to find the highest paying job like how can I need to like set like, I never want to travel the world and I want I want I sort of big dreams for myself both like personally and like, for my career. I wanted an online side hustle.  And I kept finding like, oh, like, I don't want to be worried about that. I want to be able to maybe take a break and travel the world. I don't want to sort of just be sort of stuck in that life. I don't want to feel stuck in my life at all. So I was just sort of, I was like, Oh, why not? It's a seven day 15 Day Challenge. Like why not do it? So I started it and then I got the prints and stuff but I actually took a little break before I actually ended up starting like actually making content. I just kind of got busy finals and all of that stuff. But then over the summer I started at the end of June creating content. I started just on tick tock but then I sort of went to other platforms and stuff but it kind of blew up a little bit. So it was really exciting. And it's been great like supplemental income. And it's such a cool concept of passive income and sort of like we're waking up and we're like, oh, I have money. Right? It's pretty cool.

Matt:  Yeah. That's hilarious. Yeah. And it has grown pretty quick. Like you're doing a really good job and it seems like it's just doing really well so that's really cool. And so you got on Tik Tok, you're at like 10 that 11,000 followers or something? When did you start creating content? Cause you found our challenge a long time ago?

Sydney: Yeah, yeah, I found it in like, like last April or May like that. I started so I actually started creating content in the fitness niche at first. Um, so I was just like making out. videos and stuff like that and trying to promote fitness where, but I was sort of I wasn't having that much success within that. Because I think I mean, if someone made a sale, it was like for $20 and I would get in. It was sort of difficult for me. And I just wasn't getting as many views I wasn't getting that much. So then I was like, why not? Like I was seeing a lot of people who had success with legendary, and I plan on doing more than just being an affiliate for legendary have started like making a course and I'm excited to sort of like see where all of this can bring me but I started creating content, I think the end of June for legend for legendary, so.

Matt:  Yeah, yeah, I think a lot of people love their experience with us and that's part of the reason why they either start or become an affiliate of ours. And then as they start to learn skills, and the reason I think is because it's just so obvious in front of their face, maybe I don't know. But as people start to build skills, yeah, they go on and they create courses and a guy from 2020. I recently saw that he just hit what's called a two comma Club Award with ClickFunnels, which means you basically have done a million dollars in sales and using a ClickFunnels funnel. And, and, yeah, and that had nothing to do with us. It didn't benefit our company at all. He wasn't affiliated at one point. I don't know if he is still or whatever, I don't know. But I learned some skills and then was like, hey, you know what, like, I can figure this out. I would like to create my own course and kind of be my own business owner a little there's a lot of hassles and stuff that come with that but but for some people, it's it's not satisfying enough to not be the person creating the courses and so it's like, Hey, I'm gonna I want to I want a new challenge. I want to turn the next corner so that's cool. A lot of people do that with coaching to the Facebook group and do some group coaching or one on one coaching and stuff like that. And then, you know, one of the I think one of the really cool pieces to this is people will then I you know, a lot of times people think in the very short term, but over the long term, I've seen people from this industry and in talking and more like 510 15 years start random companies or for instance in my case, my wife started a therapy practice. And it's this known thing that in the therapy world if you start your own practice, it's just so hard to get clients to get peep Totti like how do people find you? Where do you go, you go to networking events or something I don't know. And I was able to take the skills that I had built. You know, I took my first Google Ads course about nine or 10 years ago and took that knowledge and took everything that I learned and I love her her therapy practice and she has 10 therapists now hired under her she's got multiple offices and her business is just booming and she works like 20 hours a week. And it's one of those things where people really don't really realize there's just so much value in learning digital skills and the places you can apply them are crazy. Anyway, a little bit of a rant there but wanted to go back to like your May to July thing, your little delay. You're feeling it out and you're creating content. First of all, I wanted to say that's such a valuable thing for us. For you to share with us because there's so many people who go through that same exact, like incubation period, right? Where they're just kind of feeling things, figuring it out, Miss people out there who are trying to sell them additional things and they're like, Well, come on, hurry up. What are you waiting for, you know like, Hey, you're never going to change, start. Well, you know, whatever, start shaming people and I just think people need to feel it out a little bit. So that's cool. And I'm thankful for sharing that. When you get on TikTok. You were doing some stuff in the fitness niche. You're in the make money online niche now. Have you created content before? Were you mostly a consumer or, like what was your social media experience like before that?

Sydney: Yeah, so I mean, I like I had like personal accounts where like, I'll post like once a month or whatever like on my Instagram and I had TikToks I didn't really make TikTok so I just kind of watched dogs I was always like, people that make TikToks are weird, but but but so I had never really made any real types of content. I had done a little bit of advertising for not not digital advertising, just like posters and stuff from like, dance at college and stuff. But that's basically all the marketing experience that I had before. So I didn't really have any experience in either creating content or marketing. 

Matt: Yeah, like just I haven't really done much at all. Which is like most people so and then you get you go and you start creating content. For there's a lot of people here who are creating content every day. How am I going to grow followers? How am I going to get followers? Do you have any tips or like what your content creation process has been like and do you have tips for people who are just starting and just getting going?

Sydney: Absolutely. Well, first, it took me probably like, like, I was getting used shoes for like, I was probably getting maybe 200 views for like, like weeks and it's so frustrating. I was getting some lead submissions and I was like, so frustrated and it's hard to keep going when you aren't seeing results. And I think that's when a lot of people are like, I'm giving up. I don't know what to do. But my first piece of advice is to keep going and push past that and just wait and keep creating content. Like you have to really believe in yourself. Because if you don't believe in yourself, and you're like, I can't do this, what am I even doing here then? Who else is gonna believe you? So that's my first piece of advice. My second piece of advice is to look at other people's content that is successful so you can kind of like scroll through other affiliates or whatever, of whatever company that you're promoting, and be like, Oh, like that video did really well. How can I put my own twist on that? Or like, oh, like why did that do what are people commenting about and sort of just try to apply that to your content?

Matt: Yes, totally. 100% Yes. And even like searching through hashtags, right? Like a lot of people don't realize that when you want to go create real great content. You can go look through certain hashtags on certain channels. And, for instance, I'm gonna see if I can pull this open. I don't know if I can, but there's a lot of like videos in the I've researched the dating niche a lot like relationships and like dating advice and stuff like that because it's a very fascinating like, I don't know it's just a fascinating niche. And then see if I can find like, here, it'd be available. This is just kind of a funny one. I'll pull this up and let me know if you can see my screen. Okay. This Mr. Healthy Love is just kind of like, I don't know, it's just awkward and funny. You know, he's got a free ebook, right? He's a dating life coach, subscribe to my YouTube. Alright, so fair warning, everybody. I have not clicked or followed this. Link before. Okay, five mistakes men and women make when attracting the opposite sex. Okay, so is he relationship material? So, this is kind of his lead magnet that got going in the dating niche. Oh, I guess you can see that. Hang on. There we go. Yeah. So he's got his little lead magnet here free ebook, blah, blah, blah. But if I was in the dating niche, I would come in here and start to see multiple hash tactics. Like, oh, dating advice. Okay, interesting. Let's look at dating advice. And start to just see what's getting viewed right. Start to see videos that I could stitch to see videos that I could even like, live off of which is something like this, maybe. Let's see. That's kind of what you're talking about, which is going out and finding videos that are like, oh, there's nothing proprietary about making that video. You know, I could say, you know, Hey, did you know that if you give it to the side, it'll make you more attractive during dating. Here's five things you know, and like I'm not in the dating niche, but I could you you could probably make that video and in the next five minutes pretty easily. And I keep that and people sometimes don't connect that. Nowadays on social media, sometimes when people get started, they need to look into the camera and tell somebody or put it on the screen. Exactly. They're selling like, here's what I do, too. But that's not how marketing works. marketing works based on curiosity and fun and being playful and being likable. And especially on social media and these 15 Second 62nd clips, it's like, okay, I have a very short amount of time to capture somebody's attention and give them something interesting. Why, you know, that guy starts off. He's got 8.5 million plays on that video. And it's 11 seconds. Actually here. Let me pull it. Let me pull this up one more time, because I didn't realize that was 11 seconds and that's kind of absurd. Yeah, I mean, are you kidding me? Like, I just don't think people realize. Now that was made. Exactly almost exactly two years ago. Here I am stumbling around. On TikTok I found this video with 8 million views. And this guy is also now verified on Tik Tok with 7 million followers, and we're gonna do things that make you more attractive right now. Kind of has a full blown you know, following and everything. But back to the original point. That's an 11 second video, what you're saying is, hey, go search around, go looking and researching and figuring out you know, what are the style videos and maybe that goes maybe you want to find what he's doing more recently. Maybe the algorithms are a little different than two years ago, who knows? But accumulating videos that you know, are not necessarily proprietary. You can't create, you can't recreate a video about that guy's life. Or if you have a video that's talking about like, Hey, here's my journey and it's like, I clearly can't just rip that video. You know, it's like, I can't recreate that. But I can recreate edutainment style videos, videos that are more curiosity based. Has that been where most of your success has come?

Sydney: Yeah. Most of the videos that I had one video that blew up to like 20 or 750,000 views, which was what I can't even imagine that many people, but that was from so like, there is this one audio that I was noticing that kept blowing up on people's pages. And then I also noticed that when people were talking about promoting their favorite companies like and listing those companies that a bunch of those were really successful. So I put those two together, and it's very successful.

Matt:  It's so smart, so smart. You mean like when people are like, you can promote Levi's jeans or like, did you know you could promote Levi's jeans or like, you know, stuff like that?

Sydney: Yeah. I was like, like, did you know that you can make like, like a couple of $1,000 a week or a month promoting like Nike HelloFresh Lululemon, etc, but you keep scrolling.

Matt:  Yeah, right. Right, right. Yeah. And, and, yeah, and those videos are always like, super short ones like that. And they're super short. They move kind of quick, but there's a lot of text on the screen because you get flying as people read them. So funny. I mean, you know, in the next couple of months, that strategy will eventually fizzle. Because they will TikTok will kind of catch on that like, oh, okay, figuring out how to game the algorithm a little bit. But it's just that strategy has been working for like two years. And for new people, here's what I mean by that. To get more views, so here's the simple here's the simplest thing. Views lead to engagement, engagement leads to followers followers, leads to leads or opt-ins and leads leads to customers. And so it naturally follows that getting some form of views on your videos is pretty important in building a following and getting noticed, right? There's a lot of people out there who, who they say you know, views doesn't necessarily making making money and to a certain extent that that is true to a certain extent, but a lot of people say most of the people who are making money on the internet right now and 2022 are getting hella views on their videos. You know, like, that's the truth. And especially people who are growing big followings that are going to be that are going to pay them for the next year or two or three down the road. So I just think, for people who are newer and they're like, how do I make the connection about these views? You keep talking about views and how do I get more views and grow a following? You start by going out and, you know, kind of chumming the water. That's what Dave says. In the blueprints. You Chum the water and you start to feel around and do some research. What are people saying? What are they? What are they creating? And you put together pieces like a viral sound like you did and things that have been working for other people like you did? And when you start to do that, you know it might be call it luck call it odd call it God whatever, but one of your videos will eventually take off and go viral and and you'll get a lot of leads and a lot of followers and that's when things can that's when the ball can start rolling. So from a content creation standpoint, are you creating content a couple times a day once a day like what's how you have shifted your content creation strategy? Now that you've got all these followers oh, maybe we might have lost her. Hang on. All right. We're gonna see if we can get her back to where I was? Oh, yeah, I was just asking her how her content creation strategy worked. Oh, my connection is I just got a little kick from her and we'll send her back in. Sometimes the iPhone will overheat and we'll see if we can. We'll see if we can bring her in. But I wanted to say for any of you who are starting to maybe just come in or we're starting to create content. One of the most powerful things that you can possibly do to learn how to start creating videos? How do I just hit posts on these things? You can go to something like And you can just do a search. It's really easy like if I was in the writing niche, I could type and apparently, I go to this guy who's got 2 million views and fixing separation anxiety stops resource guarding. Like this is probably not a super proprietary piece of content that this guy's created for fixing separation. Looking around. Like your dog twice. Dog advice is very specific to dog training. You'll find lots of videos, five facts about your dog, right little things like that, that you can probably recreate or just repurpose, you don't have to recreate it for Batum but you can you can repurpose those you can repurpose those style videos and it will give you ideas of how to create content and also give you ideas about what's working and what's not in the online space or on the in the Tiktok algorithm. Right so introducing dogs how to introduce dogs right this isn't where he sees them exit 300,000 views though if you go over to unsafe for dog look, this has 284,000 views, tons of likes. And when you get a video that's that viral. There's a good chance that the reason that that went viral was because people sat on that video and just watched it over and over and over and over again. That's why it's all right. We have Sydney back.

Sydney: Yes. Sorry about that. I got kicked out

Matt:  No sweat. Well, I saw the training was out. I mean I saw your message and so I just kicked you out so you can come back in and usually that fixes it. So what's the what's the what I was gonna ask you was what is your content creation strategy, like how many times do you post in a day do you just kind of post randomly? Are you much more structured?

Sydney: Yeah. So it's kind of like it's kind of tricky to figure that out. Find a good balance. Because at first I was like, because people are like, I tried to post three times a day. And at first that was really hard because I was like I have to make content three times a day, like what are you talking about? But I kind of have like, what you can do is you can make content and then put it in your drafts. So once you have like a ton of drafts. It's super easy to post them by try to post three times a day. I think in the past couple weeks I've been posting two times a day more often but three times today. It's been my life goal.

Matt: Yeah, I think I think anywhere in that range. I always tell people, you know, if you've got a goal of three times a day and you can only get one but you can get that one and it's gonna be really good. Get that one. You know what I mean? Just get that really good quality one. And it's kind of a numbers game. He posts three videos a day, you get 20 of them out per week or so 20 and 30 per week. And there might not be a lot of rhyme or reason about which ones go viral. It sometimes surprises you. But eventually, one or two of them just hit you, put you hit posts and it's like oh my gosh is taking off. I got a lot of comments on this thing. This is crazy. And there isn't. You know, you could recreate an exact video from somebody else who's done one and it might flop and then you create one, a different one and it just pops off and takes off and there's no real rhyme or reason at all to it. 

Sydney: I posted a video that did really well and sometimes it also does like sometimes two videos that are the exact same don't perform the same. 

Matt: Not at all. Not at all. Yeah, it's so vital but that's part of it. As part of the algorithm that's part of getting lots and lots of views and followers is Yeah, is getting enough content out there to even see what sticks. So you're also creating for one to ask about this, like looking into creating another course or helping maybe create a course or something. You know, one of the best things that I've ever seen. affiliate marketers do is build a real, basically build a course. But um, but not a full court sort of a mini course and give it away for free. Now here's why can I give you like my best kept secret on this? Yes. Okay. So for people who go from let's say where you're at 10,000 followers and go to 100-200 500,000 followers, right? One of the best things that I've ever seen them do that has exploded their growth is taking that course and making it a freebie. And basically what you do is you create a mini course now if you're brand new and you're watching the show and you're like I haven't even ever posted a video, just ignore everything I'm about to say or store it in the back of your mind. For a later day. Take notes. You create a course and you say hey, here's my $97 course. Alright, this is a nice $97 Social media miracle. Okay, and what you do is you say hey for a limited time, you can get access to my social media miracle course for just $97 and you post that or I'm sorry for free my $97 course I'll give it to you for free. Go to the link in my bio right or point to the US a green screen and point to the link in your bio or something and you start generating leads and inside of that. As soon as they opt-in. You say hey, I'm about to email you info on how to get access to the course in the meantime. And then this is your bridge page where you have an offer to whatever affiliate courses you're offering or whatever affiliate products, whatever you're offering, and then you give them that free course and embedded throughout that free course or more of your affiliate offers. Right and you can do that in click funnels. ClickFunnels allows you to create a course and you can post the whole thing here's why that's so great for you. Number one, you're not dealing with any merchant accounts, you're not even collecting payment which is a beautiful thing. Most people don't realize once you get into selling your own course you start dealing with chargebacks and refunds and all that stuff. It gets messy because of digital in a digital courses business. You've got to keep a very clean merchant account. You start to get refunds or chargebacks. And your merchant account can go away and you can get to a place where you're literally not able to collect payments. So that's the first thing is giving something away for free is so much more of a simple way to go about that whole thing. Does that make sense? Yeah, yeah. Totally. And then and then from there, too, you can take that and eventually someday you could sell it like Calvin Hill used to give his away for free and now he's just like, hey, basically to opt in to my list. You have to pay me $10. It's the most absurd thing ever, but it works because he's built a really valuable lead magnet. And you know, people don't underestimate their ability to create something valuable that people will really really want. And so anyway, just my two cents, just my thoughts. Is that helpful? Or what comes to mind when you hear that? 

Sydney: It seems so smart to do that. I've seen a couple people that have like free courses and you're kind of like, why are they doing right? That makes so much sense because it's also like the sort of idea of giving people value and giving people more than what they're paying for. So I think it's basically genius.

Matt:  You know what it is? Here's the final piece to that. We also track people. So on our end as a as a as somebody who watches our back end affiliate stats and all that kind of stuff. affiliates who do that they make more money affiliate marketers should do that they make more money, and they convert at higher rates. And here's why. Because they're not just pushing people to sell somebody something. They're actually giving real value upfront. And so as soon as it's natural human psychology to want to reciprocate that, hey, you gave me something you didn't have to give me that for free. That was really nice. Let me give you something in return. And it's very basic marketing. It's sort of like Gary Vee talks about he talks about Jab, Jab, Jab Right Hook, give value, give value, give value, ask for the sale, right, not the other way around. And so when you give all of that value upfront, then what you have is trust. You have a bit of Hey, okay, I learned something from you. What you gave me was valuable and helped me and I'm thankful for that awesome. I want to purchase How do I buy where I buy something, and not just on the front end conversions, but also on the back end higher ticket things are more likely to buy coaching, more likely to buy blueprints and all of that stuff. It's really just a it's a it's a powerful way to go about building goodwill in your list and and then you know, it's the difference between let's say, in five or 10 years from now, it's a difference in having a list that's sort of resentful because you've done nothing but pitch them since day one versus a email list of people who are excited and still fired up to hear from you because you just deliver value and that's who you are to them. And it's cool, it's a cool thing. So going forward, what's the plan? You're gonna do that you're gonna you're gonna work on your and create content. What else goes into school still?

Sydney: Yeah, that's sort of the plan. I think it'll be I mean, this summer was like a little bit more relaxed than the school year. That's why I was probably easier to make content. Probably once like, get back into my electrical engineering work. It'll be a little bit harder to find as much time but the plan is sort of to stay consistent. I was also sort of like, looking into starting like another account and another niche that like I was more like passionate about because I think this was like, like this is a good way I think I can keep building on it. But I think I could also bring it to another niche, which is I think could be cool. And I think when you're super passionate about something it shows and that also be valuable. I'll definitely like start looking into making a free course because that's like a stroke of genius. So, but yeah, I think the biggest thing and advice is to stay consistent and to not give up and to just not. Oh, I'm not seeing results like I'm just gonna stop because there's no way that you can succeed if you do that. 

Matt:  Totally, totally. And, and I just wanted to say to, you know, if you do go and go down that whole road of creating a free course or something like that, don't don't let what you just said as as, as advice towards people take your own advice. Don't Don't overwhelm yourself. Try and recreate something that's world class. Mind blowing. Usually those free courses are most powerful when that's a simple idea communicated in one or two or three videos maximum. It shouldn't be this 10 module. Oh my god long thing. It should be like a 15 to 25 minute lesson with a little PDF guide where they can take notes and they're just like, wow, this was so simple and so clear. And I understand exactly what the call to action is. I need to go purchase this if I want to learn more, and that's it. You know, keeping it simple and keeping it stripped down. I love the idea of creating stuff in other niches and Sydney we would love to hear from you if you do that. One of the things for us that is actually hard to track is when people go out and create stuff and other niches. It we just have no way of knowing that right so it's not like we're stalking people 24/7 All their social media accounts or something. It's like lots of people from Legendary take their take their education, and we never hear from them again. And they go on to creating all sorts of random weight loss niches and all this stuff and have lots of success. And we we just rarely hear back from them. So we'd love to hear from you if you do that. And it would it would make our day we'd love to feature you on wakeup legendary and feature that. Absolutely, absolutely. It's so cool. Well, Sydney. Thanks for coming on. Should people follow you on TikTok or Instagram? Or where do you prefer?

Sydney: Either or maybe I mean TikTok is my most viewed or so.

Matt: I'll put them both up. Awesome.

Sydney: Awesome. Thanks for having me.

Matt: Yeah, thanks for coming on the show Sydney. All right, so you can follow Sydney on TikTok @successwithsyd_ Pretty simple. Nothing crazy. We're here live every single Monday through Friday 10am. Eastern I'm hosting most of the week Joanne all hosts on Friday. This has been a powerful episode. I hope it's been a powerful episode. It's powerful. For me. And hopefully you might want to watch this back if you've never actually, if you've never actually thought about creating a little free mini course or something like that to give away on the front end of your marketing. Giving away little freebies is just a great way to build goodwill into your audience. Find Sydney on TikTok. We'll back here tomorrow, same time same place. 

You might also like this episode of WUL: How to get better results as a Marketer

Better Results For Digital Marketers – Use These Tips

Below is the transcription for this episode: “Tips For Better Results For Digital Marketers” 

Join Matt & Elain as they discuss tips for better results for digital marketers & how to overcome feeling nervous.

Matt:  Hey everybody, happy Wednesday. Good to see you. We are live and it is Wednesday, July 13. You can see I'm live. I was waking up from my beard and my scraggly beard, and listening to how high housing costs are feeling inflation. I'm stepping in for David Sharpe today and joining you live for Wake Up Legendary, brought to you by Legendary Marketer. Today we are discussing better results for digital marketers. 

So that's what's on the podcast this morning from my beard drumming session. If you're just listening, you can't see that I just held up my phone to prove that we were live and that was the Spotify thing that was sitting on my screen. So we go live every single Monday through Friday at 10am. Eastern. We're pumped that you are here. If you're live with us, leave us a little comment and let us know where you're tuning in from. It's always fun to see people all over the world tune into this thing live. Lots of people tune in as a replay as well. Just so you all know if you want to get a text message reminder when we go live. We send out a short little text message every single morning when we go live and it just says I mean it literally just says like, Hey, we're going live with XYZ person and they're going to tell us about you know what? See, all you have to do to get that reminder is you send a text message from your phone. And it's you know what, I just got my message right now. And here it is from David Sharpe. Do you feel like it's taken longer to see results? So when you send a text message it should say w u l so you text the letters WUL that's in the message to 813-296-8553 If you're watching on the screen right now, and we just send out a short little message. We don't try to sell you anything. We're not trying to scam you or or try to sell you a bunch of products for 1000s of dollars in these text messages. In fact, in the years that we've been doing these text messages, we've never sold anything. So this is just a way for us to remind you hey, we're live join us. This should become part of your routine. If anything else just to have a place where you can wake up and hear an inspiring story rather than waking up to Fox News or CNN, or some total and complete BS about God knows what is who knows, you know, a lot of stuff going on in the world. And wouldn't it be better to start your day with an inspiring story of somebody who's like a go-getter taking action, is excited about life, is pumped up and is on a really cool journey. So that's what we do every single Monday through Friday. Also, if you'd like to get any sort of legendary marketer merch I have a little bit sitting right next to me you can go to the Legendary dot shop. Really easy to remember Be Legendary about the shop. You can see I've got my T shirts sitting around here. And yeah, it's super affordable. It's not a big, you know, again, our markup on that isn't crazy. We mostly just want to get it in your hands. We want to let you wear it to the legendary shop and if you all wow we've got New York City we've got Florida's in the house. We've got a warehouse in Pennsylvania in the house, Indiana. We've got Jersey, Alabama, Florida, what's up everybody? Oak Park I know right where that is. I had to live there, Philly. Oh man Jarius what's up? I'm in North Carolina, Minnesota, California. All right. Now if you all can give us a little hand clap emoji. We want to welcome in our guests for today. 

Vee: Hey, how are you? How are you? I'm good.

Matt:  Tell everybody how nervous you are.

Vee: I am so nervous guys.

Matt:  We just chatted for a minute before getting on and she's like, Oh my god, I observe Iris. Yeah. Well, cool. I'm excited that you're here and I'm excited that you know you're nervous because everybody who's sitting here watching this is like oh man other people get nervous too. Well, cool. So tell us a little bit about you. Tell us about some of your journey to going online. And you know, I think if I read right you quit your job last year towards the end of last year and didn't want to go back to a nine to five but tell us about the job you were working what that was like why you decided to quit your job how you found legendary. Just bring us into your world.

Vee: So I quit my job. I was in healthcare. And what with COVID We became super short staffed and it was just so hectic the workload that we had to carry on and it's just ridiculous. So we even had to work overtime on Saturdays, which is kind of odd for I guess, like the office setting. So I was putting in a lot of hours. And I have a daughter and she is my only child. And she's going to be 16 this Friday. So I'm like, dude, like this time has taken two years. This girl's already talking about college. And I'm just like, whoa, wait like you're leaving. I don't want you to leave. So I just felt like we missed out on so much. So I was like Screw this like I need to do something else. I want to stay home with her. I want to just kind of make up for time loss. And so I quit. I quit not just because of that. I quit like the work situation just driving across town and then all the way back so I'd had to leave earlier than she'd go to school and I'd have to come home later. And it was just it was just not working out for us. Like I was so stressed out and it's crazy because I have to actually come across lead during the year prior. And I just brushed it off and I was like no I was interested in it but I just didn't jump on board because I had other things going on. So it's like now and then I came across it after I had quit my job and I was like hello like I remember this opportunity. So I was like I'm jumping right on it because I had no plans on going back to health care and nine to five like I was just over it. I knew I wanted to do something for myself and to have time with my daughter and so I did and I had my I guess I completed the training as at the end of November. Yeah, I didn't January just because I was kind of in my head like with doubt and fear of being on camera like I am right now. And it's just kind of like I was like, You know what, like, I have to make this work. Like, I know why I don't want to go back to the hive. So I have to remind myself like, this is why you're doing this. And so I just push that day on and I just do Yeah, it takes me a while to finally find a, you know, a clip that I'm comfortable with. And I'm just like, Alright, let's do it. You know? Yes.

Matt: Okay, so from all the way from how you'd seen it in 2020 you had seen that wow,

Vee: Yeah. Exactly a year prior. I saw it in November 2020. I remember because we were moving into a new home. So a lot going on. 

Matt: You know, what's funny to me is is I just feel like people have different different sort of timelines, but they there's this unconscious, I feel like almost like an intuition or something where people just have a little, there's this span of time that they just need to sort of just sit and there's their things moving on. The surface. But everybody who's looking above the surface is like, hey, what do you do? And yeah, like, what? What's going on here? And yeah, no, I think that's cool because I think sometimes people rush into it and also sometimes people don't have the patience for other people like there's certainly some people who would have told you Wow, what a what a wasted year. I mean, jeez, what were you doing for all year you could have been, you know, and all this stuff, right, and that whole game but no, I think I think there's things that happen and things happen at people's own pace. Um, and, I mean, yeah, like, you're in your 30s And it's like, you have at least you know, if everything goes right, at least 3040 50 Plus more years of life, like you're just getting started, you know, like, things are just getting going and, and it's awesome to discover something like this or an ability to make money on the internet or have income that's not tied to you being in a certain location at a certain time. I think that's cool. And well, it's cool that you're got started and so from the time in November until now, that's like a seven month eight month ish journey. Yeah, well there's I mean, when you started the challenge, there's some nerves around being on video. There's nerves around being like, you know, on camera and stuff like that. And I've been curious up until now, like what have you learned about that experience and what tips and tricks would you have for other people who are like cheese? I could never. I would never like to put myself on camera. That's crazy.

Vee: Oh, my God. It was tough and it's more of a mental thing because I see people on TikTok. I scroll through tick tock sto and you know I just fell in love with these total strangers and just from being themselves so I'm like, why the heck am I trying to make everything look so perfect and look my best like, nobody cares. Like it's really just resonating with the individual that builds that connection. So whenever I create content, I'm just like, let's just do this and I'm not even gonna look at it. I'm just gonna edit it and, you know, send it off. And yeah, I mean, it kind of took me a while because don't look at my first videos please because they're horrible.

Matt: Say that everybody. You know what they do? They scroll and they just go straight to your first video, like, should I tell you like, man, who cares? So yeah, I just don't know. It just takes practice. I guess I kind of have to remind yourself why you started this in the first place. And just go with it.

And I think you know, as I look at a lot of your content and stuff it's really good creative content, and you're almost at 10,000 followers, even if that happens over the course of 567 months, like it's happening to other people faster, and sometimes that's not sustainable. And getting to 10,000 followers means you objectively did something right. You know, like you had to have captured an audience and something about your marketing and your style had to have grabbed them and caught their attention which is really powerful and you're what do you know, like 9900 followers here, you're super close after this show. You'll definitely have 10,000 Because there's at least 80 people who will come on here and who will follow you on this on on TikTok so, but I think I think if there was a if there was like an initial takeaway for me from your journey from, let's say, finding our challenge in October, November to being where you're at now, I even find it interesting that like, and I have this too. Very similar. Are you kind of introverted or extroverted introvert? Okay, yeah, me too. And by a longshot, especially when I first got started online, and I think what's really powerful is that I've always had this kind of secret belief that introverts have an intuitive skill about how to connect with people. And so I think a lot of times that introverts who have five or 10 or 15,000 followers on on Dr. Graham or something, those followers are inherently a little bit higher quality followers because introverts sort of know how to like, push through the screen a little bit into into people's minds and hearts and connect with people. But also, I think it's telling that or it's just interesting, I'm just making an observation that it seems like you're nervous on why you don't appear to be nervous, right? Like you're like, I don't know, it doesn't it doesn't come across to me like wow, like, this person's really nervous and I don't think anybody watching here is like, look at her. She's so nervous. You know, I don't really think that's the case. I don't I don't. And what I think my takeaway from that is, is you've built sort of a resistance, or sort of a I think that you know, introverts have the capability of sort of learning. People have this session, just say introverts, but I think extroverts know it and understand it easier. It comes more intuitively to them the ability to walk into a room and sort of quickly adapt socially, and are like, okay, how am I going to navigate this right? I walked into a room and I was like, oh my god, this is so awkward. I see. You write directly to my seat in the back row, and talk to me or especially not small talk, right? But my guess is, in a lot of ways. What I experienced online was doing all this really helped me in person too. And my guess is that you, in a lot of ways, have sort of learned or adapt new skills and skills. sets in that way of socially and connecting with people but also, just pretty simply, I would say, like, performing like just being a presence on camera to people and having sort of speaking with confidence and speaking with clarity and that's a really cool would say if that happened in six months. To me that feels fast. You know, like I think today it's been a while it's been slow or whatever, but that's pretty fast.

Vee: I honestly felt like I could have, I guess like how can I say I could have done better sooner because I did go live once and only once and I felt like it was a train wreck because I was so nervous. And I was just talking super fast and I didn't even like acknowledging the comments on screen or coming in and I was like, Okay guys, like I have to go like it was so embarrassing. Come with me just so I can feel comfortable. The live analysis like I did, I would like for like six minutes and I made you know, it was it was I should have actually been going like more but I just can't. Can't do it.

Matt:  It should be an interesting word, right? Oh, I think here's, let me just give you this nugget of information. And then you can do whatever you want with it. But for the people who are going to live regularly, there's a breakthrough moment. I promise you on the live aspect. There's a breakthrough moment. It happens for everybody who goes live enough where you snap out of it and you immediately it's almost like a night and day just shift and eventually after going live enough. Every single person experiences what you're talking about, every one of them the awkwardness that how the hell do I figure this out? It's like a fish out of water. And everybody who goes live regularly has that moment. And it might last for five lives and might last for 10. It's usually not super long though. Like it usually happens pretty quick on about your fifth or 10th Live or something like that. You'll just be like okay, I have more presence here. I get this, I figured it out. And and and then it just shifts and suddenly you don't have that anymore and I had that happen because I used to do webinars back in the day. But more recently, I was feeling really nervous when speaking to our masterminds and I had spoken on webinars hundreds of times, like maybe 1000s I don't know, not nervous at all. But every time I walked up in front of a room, my whole body just tightened up. Oh my god, like why am I so nervous? I could puke and I felt that my voice was weak and you say that your voice gets louder. My voice was like squawking and I sounded humiliated. And, this last time it was our mastermind in May. This is the first time that I walked up in front of the room in our Mastermind and felt zero nerves. So I noticed that my breathing was fine. Then I felt totally comfortable. I had no issues at all. And that was uh oh, my fifth or sixth mastermind I think. So. It's right in that it's right in that area five or six where you're suddenly you, you know where to point, click, you know how to engage people. So you should keep going live. The other big gold nugget that I wanted to drop to you and then I'll let you kind of reflect back on is that a lot of people who are selling an absurd amount of products and making a lot of sales both in our industry and other industries to all sorts of industries are going live. And to the point where I've seen people sell digital products talking about how they train you to go live because these people are going to live and there's some people who are going live and selling almost like QVC like they're selling like home shopping network style, just selling watches. Free and I don't even know what else but anyway, all that to say that you've grown a following of 9900 people and sometimes people discount that so I just don't want you to discount that. There's 9000 people on earth, almost 10,000 people on Earth who are like I want to see more. I want to learn more you're teaching me valuable stuff. I know I am captivated. How do I learn more from you? So definitely just don't discount that. That's a big thing.

Vee: Thank you. Yeah, I like I'm shy on camera but you know, once I get to know you I open up so a lot of the messages that I get like in the DMS like I'm not shy I don't hold back. I'm very confident in my message to get it across. And I just felt like that is where the connection builds. 

Matt:  Yeah, and that makes Well that makes a lot of sense to me. And part of what might be helpful to you is sort of viewing your content and vibes that way. Right. So like, especially on a live like, like, people come in when you first go live. I mean, it's tough. I'll just validate your feelings. It's tough. I mean, there's nobody there. You're like, is anybody gonna show up? And I heard that to a certain extent when I started doing live webinars back in like 11 and 12 where I would go to webinars, there's nobody there like, like, and I would just do the webinars so I could send it out to my tiny nonexistent email list after the fact such a joke and but but you know what Dave Davis was the same story he used to you know, our very first times going live everybody's got this day one hate for him. He you know, he would close itself. off in his in a room with his computer and he's like, hey, you know, he would tell Aaron, he has his girlfriend now wife at the time. He you know, hey, I got a webinar and I'm going to be really busy for the next hour and he wouldn't click go live and nobody's there. But you know, he couldn't let her know that. So he's behind the door like, Hey, we got a packed house tonight. How's everybody doing? You know, and like, like, Alright, I gotta show up, you know, and there's no, it's so relatable, right? It's like, oh, my gosh, okay. I'm not the only one who thinks I'm crazy. And, and mostly it's like I don't know. I just think the element of going live can become really fun and it can become a habit where it's like I can. It can really shift from like, super intimidated and scared to go live. They're like, No, really excited and it almost becomes like a drug in a way that sounds bad but like it becomes like this. Thing that feeds you dopamine, which is basically a drug and yeah, I think that I think that in a lot of ways. So so fixated on lives, but yeah, the live is a powerful way to do that. It is to convert people and to and to connect with people. I just think everything in marketing is Psychology and in the world of going live. What it does for a lot of people is it takes from conceptual viewers to real engagers and and when they watch your stuff, and they're scrolling through videos and you come up on their for you page and then I call it cool like I want to learn more about that and they hit follow well there for them in that moment. You're just a distant creature out there who's like posting videos and who knows if you're even real. But if they see you're going live and they sit there for even 10 seconds like people underrate somebody sitting on a line for 10 seconds, because their DNA they're soaking in a lot of things. They're looking from left to see if this person's live or if this is like is this a video or are they live? And then you know, they're sort of contemplating like whom do I tune into or not? And also, you might think you don't have viewers but you might just not have people who have tapped into it yet. You might have people who are scrolling there and haven't actually watched because I'll do that with lots of Yeah, you don't actually tap and go into it. And those will show up as viewers so likely as soon as you hit Go Live, you've got lots of followers who are sitting there watching just haven't tapped in yet. Right. So you've got to have a way to frame that whole experience in your mind where you're thinking through, okay, there are people watching this and I'm going to speak to them confidently, and they start to feel that energy in there. That's when they're like okay, I get it now. Now. I've seen it with my eyes, this person feels and I understand that this person has some influence. And also not Do they just have some influence but somebody showing up and going live. There is there's a difference. This creates this. It's sort of like an authority hack. Somebody doesn't really go live and especially go live regularly. Unless, unless they're really taking it seriously. It doesn't mean that you have to go live to take it seriously, right? But if you are doing these lives, it's like this person's real, like they're illegally kidnapped. And it's the same thing with marketing in general and marketing if you're going live or I'm sorry, if you attract somebody for the first time it's usually not likely they'll buy from you. If they see your marketing 5, 6, 7, 8 times more likely that they'll buy from you. So if the same thing is true with lives, they see you go live one time it's like okay, that's interesting, though, they decided to go live some, you know, this random one off time. But if you see somebody who's live five times or like I've gone on and seen Calvin Hill live on TikTok almost every day of the week for a loan. And it's like, oh, yeah, it's like, it's like, this is what he does. It's not a thing he did. This is who he is and what he does. And now if I'm tuning in and listening to him talk about digital marketing. My guess is somebody who goes live that much, probably knows a thing or two, I'm gonna listen. And in the world of referral based affiliate marketing, that's where it gets really, what's why his conversion rates are so high to people who purchase things from him, not just our stuff, anything. It's because his recommendation carries weight, which yours does, too. Right? That's why 10,000 people follow you on TikTok. 

Vee: I see like a lot of people when they have like so many followers and I'm like I look at mine and I'm just like, and I like I can't beat myself up because I literally we all start from zero, you know, and we and I'm proud of my 9,900


Matt:  Well, you should be proud of it. Yeah, and I just always get the sense. Just because I've felt similarly to you, like I remember feeling a lot of what you're expressing, which is why I get so passionate about this, because I remember discounting my following I remember discounting my list. I remember just kind of being like, oh, it's tiny. You know, I'm never gonna be that one person. I sort of hold them up on a pedestal in Hell yeah. But they got 1.2 million followers and I only got like, you know, 10,000 you know, but, man yeah, not only is everybody more like a really close mentor of mine told me something I'll probably never forget. He just said dude. You know, on the internet. You know, you've got these big influencers that you look at and you're like, you're like, get to that. But the truth is, is you get wealthy online, one click at a time and one follower at a time, and it happens slowly in it, and it happens over time and it builds and it grows and it's and eventually you've got sort of this digital asset of business where it's like, oh, I have a following and I can type an email and get them to do things or I can recommend stuff to them and they'll do it and people will add their human behavior will actually impacted by which requires a lot. It requires that you believe that you should have that power, right. So it means that you've got to be you gotta be up on your stuff. You got to know what you're talking about. You have to believe what you're talking about. And it requires that you can speak with confidence to people. All right, speed that you can go on your TikTok which I just looked at your tick tock earlier. It's like you obviously do that. It's very clear. Confident calls to action for people which is why people follow you. Which is really cool. What I'm curious about is that I want to hear your take on it just like when you go on and post videos. So first of all, when did you start posting videos, then, and how often do you post and what do you do? Do you take a more structured approach, or do you just kind of post when you want to post.

Vee: So at first I was doing like three videos a day. And I was like, this is kind of slow growth and everything. And actually last Friday when you guys had consistent Tyler wise and he said, He's talking about feeling burned out, you know, and with my slow growth and everything. I was getting discouraged. There were plenty of times where I was like this isn't for me. And I was like no, like I always look back on my own I invested in my posts and I'm like, Okay, this is why I'm gonna keep going. So how do I do that but I was getting discouraged. I did stop posting for a time period because I was burnt out. Like I was just exhausted. So what I was doing, I was just posting drafts that I had in my content. So I would just come up with something or something like dang like I remember I was here and I said home and I'm like I'm so glad to be home because I'm not dealing with XYZ that I was dealing with prior. And I'll just make a post about that, you know, and even going, but now. Now, honestly, it's just once a day I'll post and I really feel like I'm not going to bust my brains over trying to get this content out, kind of just going to pace what feels right to me.

Matt:  Yes, yes. And are you posting across multiple different platforms with this content?

Vee: Just with TikTok and Instagram, I tried to print the Pinterest thing, but I was just like, I mean, it seems easy. And, you know, you just create a pin and a description, but I was like, now I think I've gotten used to the video, so I'm just gonna stick with that.

Matt:  Yeah, cool. Cool. No, I was gonna say that we've been having a lot of people recently who had success on tacos and are also finding their videos going crazy viral on Facebook, too. And you could create a Facebook business page and repurpose it on Facebook too. It seems like right now in particular. Facebook over the last few months is really hard to get you a lot of followers on Facebook and they're converting really well. Pinterest kind of Yeah, YouTube. Shorts kinda, but man Facebook is really hot right now, maybe hotter than TikTok in terms of growth and conversion rates and stuff. So hop on Facebook and and the cool part is that you can just you can you can connect it to your you can connect it to your Instagram, but if you're already creating it and posting it to IG, it's just like, do the exact same thing on Facebook. It only takes like two extra minutes. So if you're already in the habit of doing it on both anyway, like I've seen I've seen the growth for people on Facebook from their reels. way faster than Instagram reels way faster. Not everybody but I would say especially done certain things to get you more followers and you can put a link in your bio right away. It's just super easy. It's at least you know, a few extra 100 views or you know, if it happens, you get, you know, caught in a good web of their algorithm. There can be a lot of views.

Vee: Yeah, totally. I think a lot of times too, you know, if it takes you six months to get a ticket, a high ticket sale or something. It's like, oh, man, is this gonna be this just like every six months but i The reality is usually in most cases, honestly. What I see with people is there's this incubation period of about like, three to six months for most people. Like I think what you're experiencing is pretty normal, like three to six months for most people where they're just like trying to figure it out trying to navigate the waters and like trying this trying that and then boom, something catches on, like, oh my gosh, okay, like, I figure something out. I need to double and triple down on what's working, you know, right. So you know, six months. It's a short amount of time honestly in the grand scheme, or in the grand scheme. But yeah, I wouldn't say being consistent is a big one. And I like to try to go back to what you said. I liked what Tyler said because it gives you a little bit more freedom to post good quality content versus hitting a metric every day, quality over quantity. But I do. Also, I like and appreciate having, you know, Hey, I gotta get a piece of content out today because at the very least it keeps you fresh. And the longer you wait between days to post it just it gets fuzzy about okay, like what am I doing again, how am I going you know, I kind of get this stuff up, what am I doing? So, I definitely do like having some sort of set structure or a minimum that I have to hit, you know, in order to get my content out. Okay, so for people who are here, and let's speak to the people who are nervous about posting content in six or seven months of posting content, a lot of growth internally, both of your business and internally. What would you say to people who are sort of sitting in the shoes you're in and November or January, get ready to post that first video and they're like, oh, my gosh, I can't do this. What would you say to those people?

Vee: Let's say if you jumped into this and just went with it, just keep going. You jumped into this for a reason, obviously for change. And no matter what we all go through, we all want to change. So the way to get there is really to rely on yourself because no one is going to do it for you. So it's up to you to make that change. 

Matt: It's great. It's great. I don't know if you've ever tuned in to one of Amy’s lives. And I agree that was my sentiment overall as well. And yeah. You know, we'll probably have Amy on again at some point or for tips on going along. We've had her on a couple of times but she's great. She's there live and guess what, think about how you conceptualize you know Amy or something cuz she goes live all the time. We think about her now as the person who's liked, she's a normal person, right? I mean, I love watching her. Well, you know that, you know, the cool part is really the only difference between Amy and you is just really picking up the phone and tapping the go live button. That's really it. That's kind of crazy, right? Yeah. And that's it. So, hey, thank you so much for coming on today. This is so fun. Yes, of course. And in a few months, if you want to come back on the show, just send us a little email. Lots of people do this. They'll send us a little email and just say, hey, been working hard, you know, still cranking away. Come back on the show, and we schedule them right away. We'd love to have you back on. Thank you, Matt. And everybody. Thanks. Yeah. All right. I'm gonna put up big. Tick tock and Instagram. Go find her and give her a follow and let her know. You know, go comment on her social media and say, Hey, we want to see you go live in a live more often. Just kidding. You don't have to do that. But give her a little love. Just say hey, we saw you on Wake Up Legendary. It was a great show. One thing I took away from today's show and there you go. You can find her on TikTok and Instagram dream dot live. And we'll be back here tomorrow. Same time, same place as always 10am Eastern we go live every single day. We have been for two and a half. Years. We'll keep doing it forever. I guess I don't. I don't think we're gonna stop. So. And yeah, see you tomorrow for another episode.

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Why Entrepreneurial Skills Are Useful At Any Age

Below is the transcription for this episode:

Dave:  Good Morning, my friends. It's your boy Dave sharpe here. And we have yet another exciting episode this morning. This digital marketer is just starting out and she's going to share this morning. Something super, Tonita Welcome to the show.

Tonita:  Good morning. Thank you.

Dave:  Tell us where you're calling in from.

Tonita:  I'm calling in from El Dorado Hills, California. So I'm right smack in the middle between Sacramento and Lake Tahoe.

Dave:  Alright, so what is your legendary story? How did you find us and what's happened since?

Tonita:  So I found legendary on TikTok like a lot of people and I started following a woman that was half my age and she had started her business I was completely skeptical. I was like, This is too good to be true. There's no way she's working. At home and she's making this kind of money and this and that. So I was skeptical for a couple of weeks and then saw her continue to grow her business and she was very relatable. She had kids and she was working from home. And so I just thought, Well, why not? Why don't I just check out what she's doing if she could do it. I could do it. So I watched your video but didn't buy did not buy the 15 Day Challenge. And then another week passed by and I'm like this is just silly. This is no I spent more than that, you know, a month or whatever I can invest in myself. So I did and I think I watched a day or two and I was sold after a day or two of the challenge. I knew this is something that I wanted to do. And it was kind of an odd time because he was right during the holidays. So I went to the 15th and was super excited about it. I bought the blueprints and then I sat on it. I sat on it until January. I let the holidays go crazy. We had family in and out and then in January I really hit it and then I think I did the 15 day challenge again for the most part a decade in a day with you a ton of training modules. It was information overload. The train is incredible, so professional, and it just keeps growing. I mean, I take back every now and then there's more modules. So it's just awesome. I really, really liked it. So well back to the very first tic tac at the end. of January. And it was really quick for me at first I posted a tic toc. I made a condition the second day and I was ecstatic. You know I was like jumping up and down so thrilled and I continued to grow and I was really excited and then about six weeks into it. I got totally banned from ticks. So I had about 12,000 followers. I was super excited, posting regularly and I was just completely banned. And a huge, huge, huge lesson for me is don't keep all your marketing eggs in one basket. You know I was solely on TikTok and I hadn't explored Instagram yet I hadn't explored. And so I was dead in the water. So I had to create another account. And it grew like molasses. I mean it was so slow. The second time it was just painful. And a huge lesson learned. I, you know, you've got on Instagram immediately started growing that account, got another TikTok account, started exploring Facebook and haven't dabbled too much and we've done the modules and I'm going to do it again and get really present on Facebook. For sure. So that's my next challenge.

Dave:  Wow. So you learned a lot, but didn't let it stop you when you got an account. Shut down. That really is the difference between treating something like a business and like a hobby right? Because, I mean, if it's a hobby and not really that big of a deal and okay, well I guess that's over business. It's by any means. The same way that TikTok just kicked you off with some robot to try to protect and grow their business. That's what they think they need to do to protect and grow there but don't care about what you're trying to do. But who cares about you? Well, you better care about you. Because now you have to, as an entrepreneur, do what's best for your business. And that might be diversifying. That might be as you said, diversify and create multiple streams of traffic. Wow. What lesson ? What else were you going to add?

Tonita:  Huge lesson. Yeah, well, I mean, I was just that person who emailed TikTok every single day. I emailed them saying I love us and we will because this will be a real group, right? Yeah. It's embarrassing to say but like hundreds of times, hundreds of times I contacted them. And believe it or not, three months later, like I got the account back. So, I mean, I was shocked. I just kind of had written it off. Like I'm never gonna get it back. But it was just so you know, it was a habit for me. Email them or email them every day. And so I finally got it back. But what I got back was my account. But what they've done is I'm no longer on the for you page. So I'm only able to show videos to the people who already follow me. So I have other accounts, so it's fine and maybe someday they'll have mercy on me. And they'll start putting those because I'm going to still show it love. I'm going to still you know there's almost 13,000 people on there and I'm going to continue to live there. 

Dave:  Your audience right I mean, that's such a Yeah, I could see why that's an important group, asset, whatever you want to call it. It's its audience, an important audience that you want to continue to serve. And that is such that's there's such a powerful spin for me in that which is that if you said you are going to do something, follow through and do it anyways to spite the forces around you, which may be trying to take you down or maybe trying to divert you, whatever, you're still going to deliver to those people. And you're gonna grow elsewhere. Yeah, grow, you grow the audience elsewhere and you're still gonna serve this audience. This is huge. You could say Not another word. And there is so much value in what you just went through. In less than 10 minutes specifically, in most powerfully, I thought it was the fact that you had some robot on TikTok flagged your account and you lost it and instead of saying just Yeah, throw it all in, right. You're like, I'm not only going to email TikTok every day because guess what, that actually only takes 30 seconds to do right? The copy and paste or hi I'm still here. Just wondering if you saw my last message. Thank you very much, right? We're, we're respectful and nice, even if we don't feel that way. Right. That's the other thing that I want to point out to all of you who are trying to get things from TikTok. We're trying to get things from various companies out there. Make sure that even as frustrated as you are, that you continue to carry yourself in a professional manner, because then in those situations, you have companies who if they're a good solid company, and you've carried yourself professionally the entire time, will oftentimes admit they were wrong and reinstall your account and sometimes even apologize and in your case, I don't know if you got an apology, but you're consistent and professional effort of taking 30 seconds out of your day just to continue to email them got you a massive result back simultaneously. While you did not just focus on your problem. You focused on solving your problem, but then you were here and you were like Hell yeah, I'm gonna go crazy and grow and all these other places while I'm solving this problem, and I just wonder if if you have stopped at all in just just taking in that amazing effort and take it in that may have been just so many people don't that obstacle has taken them out or would take them out. And I just wonder if you were if that was just kind of you had your head down the whole time, or you are conscious like hey, these are my challenges, and this is the examples of what Dave and all these folks are talking about, of things that are going to pop up and I need to get through this. Yeah. Is there any of that awareness as it was going on? Like, these are my challenges?

Tonita:  Yes, for sure. Yeah. I mean, definitely. I got a little emotional, mad, and sad. I was frustrated. And I didn't know why. You know, and I unfortunately played the comparison game because I saw other affiliate marketers on TikTok doing the same videos I was doing worklist you know, but I see you get the stupid funk that you, you know, distracts you and that's all it was. It was just a distraction and I believe in what I'm doing, I know that I can have success and I just continue putting one foot in front of the next pitch. thing for me that huge asset for me is these wake up legendaries the, you know, Thursday trainings the Facebook group has been huge because people celebrate successes, they, you know, encourage each other with technical things because I was frustrated. There were some days there where I was really frustrated, but I just felt like this was, you know, I went back to the original 15 Day Challenge and on that second or third day, I knew this is what I wanted to do. And I just kept reminding myself I'm capable of doing this and TikTok isn't going to stop me. It's so you know,

Dave:  bigger picture than just TikTok even though we talk about TikTok a lot on this show. And in this community. It's a lot bigger than TikTok and really more than anything TikTok is a new launching ground. I mean, that's really what it's become. And it's not a place which has even been proven to build a long term stable business. What's proven to build a long term stable business on the internet is having a database of customers and audience that you own and can market to via email, and text message and spaces is the number one proven model. We use TikTok and we use Instagram the same way that they use us okay, so don't get it twisted any of you about what this really for the social media companies is about because they're using us they bring us in a free service we all can go and socialize with each other. We know that's not what happens. We're looking at judging. I don't know whether it's been you're not I'm not here to judge that. But the bottom line is they bring us onto the platform for free. So then they can go to advertisers and say, look at all these free dummies I got here who are just waiting to buy your products and then they sell that advertising. So don't get emotional and loyal. To TikTok, I'm just talking to everybody. Oh, boy. Oh, the TikTok doesn't get bent out of shape over TikTok. His Tiktoks is a silly company that ain't doing nothing but trying to get rich just like you are and they're gonna use you. They're going to use your family. They're going to use your kids. And as internet entrepreneurs, we need to talk about these things and we need to be aware of them. So not only we can be leaders of this industry, doing things right, really trying to be on the cutting edge of what's going on out here. But also so we can teach and empower our children how to navigate the Internet, because the internet is neither make you filthy, disgusting, rich, and provide you all of the happiness and peace if you can disconnect from it. When you need to. Or it can break you down make you suicidal make you depressed lots of stories all over the world of how the Internet has has, you know people have have had bad experiences with it. So we need to really fully understand the roles that all of these companies play on the internet and right up front I'm telling you all right now then TikTok. Instagram and Facebook are nothing but a place where we go to use and get you. That's a great point. Take Tiktok is using us the same way that we're using Tiktok why we actually want to educate in me I feel like we're actually making the platform better even though I understand what Tiktok is trying to do. They're trying to limit the kind of the duplication the in like, the content that looks the same. I understand that they don't want content that looks the same. But that's why we teach you all to put your own spin on it. And that's why we teach you you know what I mean? So I feel really great about what we're doing and how we're serving people on the platform. But I don't get caught up in my love for the platform, the platform I love for people on the platform, and that's what I'm trying to do because I have to go there. If I didn't have to go to TikTok I wouldn't even I didn't have to come on Facebook and use these tools to communicate and connect with my people. And I wouldn't I wouldn't use the tools. We just use the tools. And I think that's one of the big, big things that I really want to drill home right now is that we can't get emotional over losing accounts. We can't get a merge we just have to. We have to build our audiences that we own and the only thing you own is your email list totally. You don't own anything else. So you have to set up campaigns and things to brace these people off of TikTok because guess what? If you don't you're gonna be left with nothing. And guess what TikTok made money off of you while you were there? Because they sold people your attention. Oh, right. But if you leave and you didn't get any email addresses and you didn't generate leads, then if you end up losing your account, you leave with nothing. So we have to prioritize. That doesn't mean that we don't want to follow ticks guidelines. That means that doesn't mean we don't want to be compliant. That doesn't mean that we don't want to be just good citizens and just help people not hurt people. But removing the emotional whatever around these. Yeah. And also being real clear about what's the real asset and what's not, is also really important to absolutely drive sales right from your TikTok profile. I mean, if you have a loyal enough audience, you could drive, you could just put a link to a sales page in your bio and say everybody training available, go get it click the link in bio right now. I just made it live and you could drive sales right from your audience on TikTok. Most people as you saw need to just get lightly peppered on the platform, get a little bit of curiosity, and then they need to be brought off into a sales an isolated sales funnel, where there's time to educate the person more and to introduce yourself longer than a quick 15 second video. TikTok is the Tinder for gentlemen. Right? We're all just swiping okay. So the same way that people are now swiping for dates. People are also swiping for entertainment. And it's it's it's, all we have to do is get their attention briefly. And then and then get them off, collect their email because they're likely not going to buy on the first time. We can follow up with them via email in an intimate and more isolated manner where it's not as easy to just hit your thumb and just scroll on to the next person. But anyways, what came up for you is I was ranting about the difference between the platform and the audience and misplaced platforms and stuff.

Tonita:  I love what you said because I think that I was in the mindset that tic tac was everything. This is how I was going to make money. This is everything. And I've accepted that it's very fragile. And then I'm not going to just focus on TikTok. I have to be focusing on other things. I use TikTok now. I think that's a great point. I do use them and I am doing things every day on two of my accounts, and I'm just gonna get followers . It's been very slow and to be quite honest, because I'm I'm I'm not on the page and floor. And so I'm just doing lines and I'm getting followers just organically. And every day I just get a couple more followers. It's been slow but they're real followers and they're really interested in what I'm promoting. So I would rather have 1000 loyal followers than have 80,000 who just thought a video I made was funny.

Dave:  And that's what that is a great point. That is what most new people are praying for us to go viral and folks wouldn't crack up to me. It ain't what it's cracked up to be and it'll screw your mental up more than anything because now you'll be hoping for some big explosion when you need to be paying attention to the small sparks in your business. Yeah. But yeah, let me give you an perspective about how aggressive I think that we need to be in our marketing. And I think the biggest challenge a lot of us have is lack of aggressiveness. And the reason what I mean by that is that it does tie in to the TikTok thing. We all want to make sure that we're following the rules. Because where we come from, there's a lot of rules. We come from jobs that have assets, and protocols and schools that have, you know, all kinds of different traditions and rules and guidelines and practices and best practices and all this kind of shit that we've been sitting and following in our we're walking on eggshells with other people in our lives. And we just really, at a certain point are just trying to kind of, you know, kind of our way out on top and we kind of want to be seen but we don't really but we don't really want to break anything. We don't really want to get TikTok attention and yeah, it's just kind of like I want to be famous and get rich but I don't really and it's what we need to do is take all that emotion, set it aside those feelings and set them aside for a second and get militants get as if you are about to proceed into a battle and you need to build a plan to stay alive right you will usually get sober, emotionally sober and I will call it that because so many of us are emotionally we're just we're intoxicated by our feelings in general, but then we come into business and we're just we're just we're just intoxicated by them. We're just everything is a massive feeling of overwhelm. And everything's personal and at the same time, we don't want to break anything or offend anybody. And you go into battle. None of that shit matters. Okay, not that battle, but I'm imagining what it would be like to prepare now I've prepared for hurricanes. And I've prepared for other things here in Florida, not prepared for battle and want to be real clear about that. But I imagine that it's a real sobering feeling to know that what he cares about my feelings the enemy doesn't care about. The hurricane doesn't care about my feelings. Now if we can replace that with moving into this business Tiktok doesn't give a shit about your feelings. Facebook doesn't care about your feelings. They're you know, maybe not the enemy but everybody's mind is a win out here. And I need to approach this aggressively. So if I want to win in a battle, I need to take a look at sneak attacks. I need to take a look at surrounding my enemy. I need to talk, I need to think about overwhelming them. And you think about being everywhere. These are some of the strategies that we think would be smart to consider inside of a battle right? If I was going to take over a neighborhood that I just want to announce, I'm a guy a little bit over here. There are many but I don't want to offend anybody but I'm going to be coming in right in this one little place. And if you kick me out, oh shit, I guess. Yes, I lost. Nobody would do that in a battle. But that's how a lot of us approach our business. And what we need to be thinking about is how can I be more aggressive? And I don't need to be aggressive in 100 different ways. But maybe the way that I need to be more aggressive is to start today. Start to remove emotion and all this and I repurpose. Is anybody going to see this and be offended? By seeing this place or whatever other concerns I have immediately today. Start repurposing every tick piece of content that I put on TikTok, run it through SNAP, tick, remove the watermark and post it on at least three other platforms Facebook, Instagram, Pinterest, YouTube, that's a way to be more aggressive. That's just one example. Give me another example. Sneak attack as somebody said on the same platform, okay. Andrea She broke down.Over the last 13 months has gotten 200 million views on her TikTok videos. Tony, do you know how much that would cost in TV advertising? 200 million eyeballs. I don't know what but I assume a lot. And so how has she done that? Not by gently sensitively and hoping not to disturb anyone just invaded and curated content on one nice little account and just hoped and prayed that Tiktok didn't get offended with it because if they did, come out and just wipe my entire business out. She didn't do that. She has multiple accounts. She has multiple. I mean she's coming in. There's people out there folks who have IP address issues. You got a phone, it's called getting another phone. It's called getting an iPad. It's called Get aggressive. It's company says it's called entrepreneurship and business is the biggest game of cat and mouse that you've ever played in your life. And there are no rules. There are no rules because this is what's happened since 2010. When I come on the internet a new platform will pop up and everybody will go to the platform. Human beings are completely trashed. Look at what we're doing to the planet. We trashed Google and a bunch of marketers got kicked off Google in 2010. We trashed Facebook and a bunch of marketers got kicked off Facebook in 2012 or two that are 2014 through 2020. And now we all went over to TikTok and we're trashing it. Amazon drop shipping, comedy, you know, sex workers. It's all there. TikTok scrambling going oh, I'm not letting this turn in. I don't want my space right and and and you know what? It's none of my business how they don't become my I don't give two shits how they are because I'm just trying to make sure that it doesn't become myspace on the corner. Cardboard box. Where's right. That's what I got worried about. So we gotta be great. We can expect that we're gonna become this super you rich and we're gonna have all that we have to become more aggressive and the multiple accounts, multiple platforms. Those are a couple of real practical examples of how you get more aggressive. But we got to stop caring about the platform's feelings, platforms doesn't have any feelings. We got to stop caring about offending or disturbing. We have to stop getting so easily offended and taking things so personal. And when we do that, which is much easier said than done, and we want more to get your business, will I mean, how many different streams of traffic? How many is too many?

Tonita:  Yeah, yeah, that's a great point. I've been thinking about getting another phone or two as well. So it's interesting that you said that I should definitely do that now. That will make a huge purchase

Dave:  platforms just want to limit us they want us they want us to only be able to have 5000 friends right and all this dumb shit that their rules not ours. You know what I mean? Right and so in this world was created because somebody woke up and said, I'm going to just fall for everybody else's still played roles, right? Nobody got up and got rich that way. Somebody got up and said, You know what? That role is kind of stupid. I'll follow up but I'm gonna game the shit out of it. I'm gonna win, right and I'm not going to stop until I do or I'll go somebody else somewhere else. And so anyways, I'm ranting about this, but I didn't. I didn't think that I would get it but you've brought up such amazing points that have gotten me so excited about these things. What's comfort? I'm talking about this and what other things have you learned about you know, in your journey that would be a useful experience for our listeners?

Tonita:  Well, I love the reality Reality kick you're giving me because I've kind of dabbled in Facebook and really haven't been doing it because I've been so busy creating content for TikTok. And so I hope that's a lesson for everyone. Don't do that. Don't don't get

Dave:  told why it doesn't need to be different. Content. I mean just

Tonita:  right. Right. Yeah, I can definitely repurpose the content you're absolutely right. Don't

Dave: you know what's gonna happen is people are just going to be like, this person's everywhere. And you know what? More somebody sees something, the more they trust it. Yeah. So the reason why you want to be omnipresent is because you build trust from frequency. Because the sun is just fine. It's fine. You looked great. There. You look better now. So it's wonderful. It's wonderful. When you're in California and you want to warm you come here and I'm gonna show you warm.

Tonita:  Well, you've got the humidity, I've got dry heat, so it's like 100 degrees, but it's it's hot

Dave:  AC down right now. So

Tonita:  But you're right, yeah, plaster, plaster that stuff everywhere and I need to be more committed to doing that. You know, I'm preaching to myself here that I've I got to expand here and get

Dave:  these are things that today this conversation, any one of you can take this and turn this conversation into both action and also wonderful content. I mean, this man and that's my hope is that you all are taking these points in absolutely absorbing them and but also, if they make sense and if they ring true then spread the word you know, then go out there and repurpose the content. into your own content and share it you know, everything that I say each morning is sure give credit where credit's due or put your own spin on it. I don't care but the point is to take the knowledge and also then go and share it with others because they're going to as much as you from hearing it and saying, Oh, wow, imagine what other people will also get that and that's what really this is about and it's what any business is about. It's why I would hire a fishing guide or why I hired a captain's coach to teach me how to drive my boat or why I would hire a market coach. Or buy a horse to learn because, you know, let me let me let me let me learn from somebody else's experience. So take this knowledge and this experience that we're talking about this morning, all of you and also turn it into value. I think that's one of the biggest things I want to ask you about. We always there's a big transition from going from customer to Creator. The customer is the one who is always learning and everything's always for them and they you know are taking notes and they're always consuming. The Creator is somebody who takes the knowledge that they have or learning or all in there then they're both sharing their experience or sharing people's experience. And then using that in many cases, the entrepreneur is the one who at the end of that pretty pretty pretty simply put, so as your journey could you describe from consumer to creator, Could you could you and we titled this it's all about mindset. Could you touch on that piece of the mindset as well as what else has been the big things that really move the needle for you, between the most important six inches, but also the most the most? It's a bad neighborhood up here for me. I don't know about you sometimes.

Tonita:  With the money system,

Dave:  I don't like to go up there alone. You know, I like to take a flashlight, but what has it been like for you to transition from consumer to creator and entrepreneur? Well, by nature, I'm

Tonita:  appealing. And so I definitely cared what other people thought. And I don't want to, you know, embarrass myself or anything like that. So I really had to come out of my shell when I was beginning to create create content, but I also knew that what got me to get the 15 Day Challenge and by the 15th Lunch was I saw somebody like I said that was half my age with a lot of kids that I could relate to so I try and be relatable and be as honest as possible. I have never danced around and said I make $20,000 a month. I've never ever said anything that I don't already do or have or whatever. I just felt like I'm going to be as open and honest and real and genuine because people eventually are going to buy from me and not you know not not any lie or something that I'm saying on a TikTok or an Instagram video. Like I feel really I'm very confident that like I'm not going to have any false promises I'm never ever gonna promise to get rich quick. I'm never gonna promise Oh, and you know X amount of months you're going to be leaving your nine to five. I'm very, you know, very real and what my journey has been. So and I try to create content that is relatable to me, and I've just really tried to stop being shy being embarrassed being a people pleaser, you know, that sort of thing because I know that there's a lot of my friends see me on TikTok giggle and think it's funny and cute. What do you want to do? What is this thing you're doing? And so forth.

Dave:  Women are funny dudes. Dudes are like that, too. We say dumb little shit to people. Yeah. You know what I mean? In a minute. Right?

Tonita:  But it's yeah, like oh, you know, it's snowing. So good to see this and what are they going to do?

Dave:  I know I know. I am convinced that never gets easier and better gets better. And the best way to do it is it's just separate it. I'm just I'm, I have not met anybody just because what are you going to do? To educate your friends and family and just they're all going to be educated in a it's just it's so convoluted in this particular profession. In my opinion. It's best to consider separating family friends from your business endeavors and if they happen to fumble, I will have this big conflict about posting personal stuff for people in my personal life like I have a Facebook, personal page groups, and then I have an Instagram personal page. And I haven't posted on that in over two years, either one of those pages and it's not affected my income that one time because guess what, your friends and family don't buy from you. a client will become a friend faster than a friend will become a client. Doing it for 10 years.  never changes. I love my friends and family. We're so humble. And just so legit and cool. And the rest we talked about if they will know how to handle themselves and I don't know how to handle that honestly. And all of their limiting beliefs and bullshit and it's, Hey, look, I got enough to deal with that with my own shit. And then just the clans that I'm trying to the people who have actually given me money to help them, let alone you, who's my buddy who takes off too, for granted and thinks that, you know, it's just so crazy. I   wanted to deal with your limiting beliefs and your skepticism, and I used to care and now I just don't know where you're going. It's been 10 years for me though. I'm actually at a place and listen, you got you all hope I'm not bullshitting. Like it's the friends and family thing that has legitimately been difficult to navigate. And it's you just got to find out what the healthy boundaries that you need to implement in your life. Yeah,

Tonita:  that's interesting because they've seen your fabulous success and yet they're still

Dave:  skeptical. They just get weird people are weird, you know that they are treating you differently and I mean, it's funny man, you know, I bet on both sides of the coin and when you're broke, you know in your No, you ain't got shit. Nobody wants to hear from you. You know, and we got and when they perceive that you have stuff and that's what the real kicker is, is when people perceive that you have things nobody. Here's the other thing, folks. I'm going to tell you something, though, like people, your friends and family are never going to be impressed by your $2 million stuff. But they're going to just go crazy when you pull up that $100,000 Range Rover usage to a depreciating asset they're gonna be like, yeah. Like, let me know whether you do it but seriously, so they're not even in cases where the right reasons. Yeah. So we have to be really careful about who we're trying to impress. For me. I got something that I wear around my neck right here. There's four names on three of my kids and my wife and I list that's it. I used to be the guy who was like, Oh, I got all these fans and shit out here who I'm impressing, but my wife was pissed at me. And it's like, you know, I gotta get our priorities in order as entrepreneurs. It's like I don't give a shit what people on the internet think. I care about what my daughter thinks. I care about what my son thinks. I care about what my wife thinks, you know, and these are people that I'm out to impress, you know, and they don't even want to be impressed. They just want me to take out the garbage and love on them. You know what I mean?

Tonita:  That's so huge because I I feel like my my husband and my kids are my biggest supporters. And I don't want to let them down and I want you to be an exam. I want to do what I say I'm going to do. I told them I wanted to do this. They were ecstatic. Oh, you could do this. This is great. We'll help you. They helped videotape my first TikTok And when I got my first big commission, they were the up and down. I mean, I think they were more excited than I was and that means everything. And so that that that's a great point. It's those you know, I have four kids and a husband it's those five people that matter I don't care what my friends say and what people say so the comments on TikTok the mean comments Dude, she's people really are both on TikTok and

Dave:  they'll never say to your face that's why you can you you can't we cannot even be bothered by people what they are saying and what they're projecting all their toxicity on to us. Excuse me. No, thank you. You know, we got to get rid of this and we gotta get real, a lot of conviction about who is important and who is no and it's not that I don't value my human life. I just don't value your opinions. You see what I'm saying? There's a big difference actually. There's a big difference and my friends and family love them for who they are. And as you know, somebody made a comment about separation of church and state. It's, you know, I try not to do business with my friends. Not because I don't want to support their businesses. It's just that I'm really sensitive about muddying up relationships. There's 8 billion people in this world. I do not. Johnny, my buddies. Money too, it's gonna ruin the relationship, learn how to generate cold leads, and you'll never refer to a friend again. You know, I mean, because this intrigued me to a lot of amazing people in my life, that fulfill all my business needs, and can relate to what I go through. So when I hang out with my friends, I never even have to talk about business. I can just go fishing. I can just screw off. I can talk about my recovery. I think that's been my solution. And people know that's how I operate and people don't know that about me now that I don't really want to talk about business and it's not that I don't want to explain myself. It's just when I'm off I like to be off. And so yeah, that's but but it's the whole trying to get friends and family to support you and understand what you're doing, my friends. Don't even bother. Find out and identify who are the most important people in your life, who are the four, three or four people, go to them individually and talk to them. And don't ask for their support. Tell them you're going to step your game on supporting them. As you know that you're going to be over here working on your business and you might not be as available as that and that's the messed up thing. That was a network mark. Had a guy. I can say his name but I want someone who says, “ Go and tell your friends and family for 90 days that they just need to leave you alone.” That's not how life works. Yeah. Not how life works. So we're going to take a route of massive personal responsibility, not of oh, I had a wild hair up my ass and want to start a business now the whole world including my most important people in my life, now, now all change. When they don't do what I want them to do, they're not supporting me. I gotta get clear. Who my inner circle is. Who is on the outside and I really do. I have Anna, middle and outer. Right? My inner self is my family. It's the four people in my outer friends and family. The middle is my friends and family. My outer is like everybody else. You know what I mean? I have people in the inner circle. I get to go to them and say I'm going to start a business. I want to make sure that you feel loved and supported as I go through this and to do this. Hopefully it works out and all that but the front end, then daddy is going to start a business and I need you to not come in here and bother me or say I'm going to start a business and I need you to leave me alone for the next three months and really support me. How do you think any human is gonna react to that? You're selfish prick take up No, we're not doing this, you know. So I don't know if I have a different approach. I think that a lot of the gurus out here, really this shit. The things that they say doesn't don't work in real life. You can't just go to your family and say oh, I need 90 days night. you know what I mean? So all of these things, including how, you know, this pursuit of friends and family validation, it's never going to happen. And these are the people who you really want to make sure that this all is beneficial to them too. I mean, those of you who have kids, aren't you doing this sort of thing for your kids? So it's like to show you as a father or a mother how to build a business and have a life and that's what I want to make sure that all of us are doing is not preaching the dream and living a nightmare. But actually talking about entrepreneurship, about freedom in designing our life in a way that creates freedom. We can't just, it's not just gonna happen like that. You have to define it. What real leadership is, is taking the role to say these are the important people in my life. These are who I need to really make sure I take care of and are supported and support me and here's the friends and family need to really be clear that I'm not ever going to get them all happy and they're mostly all gonna probably think I'm stupid, until I pull some big depreciating asset into the driveway and they're all impressed by that. And they'll think I'm successful. And then there's everybody else who you know, you have to really categorize people in terms of so that makes it feel pretty silly when you know Yeah, and Jack, Jack did from wherever to leave the shitty comment on my TikTok to it's like you're not even my middle circle.

Tonita:  Right? You're not even Yeah. And don't you think the way that we behave in a way that speaks volumes to our children and ourselves when we say it's always what we do you know, the kids have seen me all the ups and downs and still pursuing and still putting one foot in front of the next just like I tell them I'm gonna be the hypocrite if I just don't like to talk account got banned. You know, it speaks so much to them that, you know, I'm just continuing. I'm going to move forward and this is how my husband is self-employed. He's a general contractor. He's had many many ups and downs especially in this economy and it's like you just what would that say to our kids, you know, nothing comes.

Dave:  You know how to help with the taxes and everything it is that's a real you got to be good. We're in

Tonita:  business for 20 years so that seems something he is he's he perseveres and it hasn't been easy and the kids have witnessed it all and hopefully, it's planted seeds in them that life isn't easy. No comes for free. Everything is work. And that's okay. The good stuff is at the end,

Dave:  right? It has you know, our kids can never articulate or vocalize the impact but I have a 22 year old son and the the his ability and thinking and rationale and coping mechanisms and all these things that I when I was, you know, just just also, I mean, in some respects trying to figure out ourselves but my, my wife was or wasn't real because I got my older older son back in my life when I got clean. I was wondering if the things that we were doing were making an impact, because I got him full time with my wife and I when he was 10. Eight years, but man they watch, they watch, watch what they watch. And they can't particularly say what they're learning at that age. But when you see them doing those things, it's it's it's it's it's the most fulfilling feeling and I know your kids, I know your kids. will be filled with lessons and values from all the things that she has been persevere through, including this, including this. So if you were to give advice to your child saying they were starting out Don't let money succeed. And they're just getting started. They're maybe going through the challenge or they're just kind of trying because most people that are listening to this have already at least kind of the challenge or maybe they're thinking about getting the blueprints and are thinking about taking them seriously or seriously. They're wondering is this a cost? Is this an investment? Is this a waste of time? Is this an investment of time, like, you know, you thought and that you told us how you were skeptical and so forth. Would you speak to yourself back then and that person who was in that same spot wouldn't?

Tonita:  That's a great question. I think just believe in yourself, have a great support system. Some do not have a support system. So you really have to believe in yourself. I'm a Christian, so I definitely have faith in God and I thought God you know, I prayed about it a lot. And I felt like this was the right thing for me in my family to do. I never thought it was going to be easy. And I knew that God taught me a lot. This experience and he has a lot. And so I guess my advice would be to just keep one foot in front of the next and continue pursuing knowledge. You know, just incredible, like I have gone back and listened to several modules over and over again and you get new information because as you get access in this business, you have a different mindset and you start looking at things a different way and you receive the information. Really, you know, that's why I love going back to the 15 Day Challenge. It's really basic raw information. And now I listened to it and I received the information so much differently because at the beginning, information overload is so much which is great, but you can only absorb so much. And so just continue being a student and continue being Learning never arrived. And I think you would even say that Dave, that you're still learning different things and I mean the business is constantly changing. I'm a total newbie, and I'm a newbie with so much to learn. I

Dave:  I guess there are people who maybe think that I think I know it all or however I don't know, I don't know what people think. But if you could actually come in my body and you could feel what I see on a daily basis the anxieties, sweats and the flies in the stomach and feeling sometimes like something's boring, new or I mean, folks, nobody around. Nobody gets to a place where they don't feel anymore. I know that we are in this. I guess this is this weird social media society where everybody's just putting on a bullshit smokescreen. It's one of the reasons why I tried to do this show and don't create a bunch of stars short form because I really actually want you I really actually want to, like I'm not doing I'm doing this also because it's therapeutic for me and I can be well I can relieve a lot of the pressure of have all you sons of a bitches thing that I gotta get out. I don't get it. I didn't get any of it figured out. I mean, figure it out up until the first how to go from year to year 20. I know the damnedest thing about it. Yeah, I don't know that. This thing about how to live the day that I'm living in today Morrow, I because I've never done it before. Never. Yeah, why is that different from anybody else? Got it that there's some nuances about marketing about funnels and setting up some of the tech But folks, look, I just bought a 30 foot 30 boat Knology that I've actually considered or thought, well, I need a rocket scientist to actually understand how to operate, but guess what I had to do? Go through the trainee for God's sakes and get it you know what, this ain't entertaining training. It's a horrific owner's manual. It's just through it just for those of you who think that anything, you know, we see it all the time. There's comments Oh, the tech and I can't get the funnels and this and that. And it's like, anything you do. There is going to be a learning curve. You are not going to, I mean look alright, I'm done with the Internet. You know what I'm done with land. I'm just done with everything. I'm just gonna go fishing. I'm gonna just go fish, fish on commercial fishing boats. Ready? Go out to the dock the guy says you ever fished before you go No. Do you have any? Do you know anything about this group or boat? Do you know what kind of boat you know? I don't know. I just don't really want to get off. I don't want to get rid of it everywhere you go. You're gonna have to learn some things. You want to go work at McDonald's. They're gonna have to learn the oil thing. You don't get burned. Because I'm that type of biomass couple of five years ago at a family barbecue. We were grilling something there being a man, dad, president and a client what do I do? I place my entire palm. I'm just gonna somebody an asshole and put my entire hand on the top of the grill. Not even thinking that it was hot. Why? Because I'm not a chef. I'm not a grill. Cook, idiot when it comes to preparing. So if I think oh, I'm done with this internet thing, I'm at a restaurant. I need to go in and learn how not to enter the emergency room with all the oil and the ovens and the hot stuff. So there's always going to be a learning curve with whatever we do. Just choose your poison, right?

Tonita:  Yeah, just go out there and do it. You know, like, a lot of people are afraid to do a live it's like as soon as you get 1000 followers and alone. Just doing something new every day. You know, push yourself. I'm trying to do a new module every day. I just try and do something every day to, you know, get my brain rolling and different. You know, watch one of your videos. I just think it's just to continue being a student and learn as much as you can.

Dave:  Jeff says you don't get rich fishing except with a phishing formula. My mail from the blueprints the phishing form, yeah. Excellent. Love it. Love it. We'll end on that. No Tonina, it was a real pleasure. I really hope that if we invite you here in a couple of months, you'll be willing to come back.

Tonita:  That would be great. Thanks so much for having me. It was a pleasure.

Dave:  See you until your husband

Tonita:  legendary. Thank you so much back to you. Alright, see ya.

Dave:  All right, my friends. It is Thursday. Exactly 11 am Eastern Time. For exactly one hour , there were so many gold nuggets in there. You might want to be careful. You might get rich if you listen to it again. Alright my friends. We will be back here tomorrow for another episode. Another powerful conversation: do something that's going to make a big difference in your business today, or even do something that's going to make a small difference or be Legendary.

The Most Important Part Of Marketing

Below is the transcription for this episode:

Matt:  Good morning we are live. We have a great guest today. Every day we bring on a guest for the day. It's 7am as far as training, and we like to unpack a bit about their strategy and also just allow them to tell their story and what it does is it helps people relate different stories to their own life experience, giving them a little bit of hope. Give them a little bit of inspiration. And yeah, and it allows for people to sit and watch and feel the stories from people just like them, which is a really powerful thing. So if you all who are live with us can give us a little hand clap emoji in the comments. And welcome to our guest for the day, Andres. Did I say that right?

Andres: That's right. How are you doing?

Matt: I'm great. How are you?

Andres: Good. Thanks so much. I'm so happy to be here. It's kind of surreal, because I wasn't. I can't believe I'm here and I'm very happy to be here.

Matt:  Very happy to have you. Tell us a little bit about your story and your journey. was born in Colombia. Now you're in the US but tell us a little bit about you know, where you grew up and moved to the US and how you found us and, you know, tell us a little bit about your story and your journey.

Andres: Unknown Speaker  Yeah, so um, I came to America when I was 17. I actually am a drummer and musician. So I got a scholarship to go to music school in Massachusetts. So I ended up there. I'm 41. Now I have a son and my single dad. Unfortunately, his mom passed away when he was like a baby, you know, so he was robbing me like a single dad. And I've been trying to do the music thing and it didn't work out for me to be in the restaurant business for like, until not that long ago, you know? And this was when I decided you know, I need to do something about this. Like I'm killing myself here working so many hours not making enough money. Take care of my son and everything. So I learned about digital marketing. I've been doing this for almost like two years but I just found out about Legendary about it over three months ago. And did find it before because I know it is what it is right? But I was kind of like partying on our platform. That was really I didn't really get much out of it. And then I came across Andrey you know, Andre, and I'm really Yeah, yeah. And then I was like, Whoa, like, Who is this guy? You know, and I started following them. And I'm like, Well, I kind of want to be like, you know, so I, I get in touch with him through an email, you know, and that's more how I kind of learned about legendary. So I took this 15 day challenge and I mean, he was amazing, like the stuff that he just learned with the challenge. I'm like, oh my god, I learned so much more in like two days. That's what I've been working on for the past like almost three years, you know, so I definitely went in there and now I'm actually working on the blueprints you know, and as we speak, so I'm still kind of like in process but I've been doing some online stuff on the side. So that's kind of like I'm still working full time. You know, I work for my learning ambassador at Amazon and I'm also a drum teacher. Part time and I also played drums with my church some of how I do it, but then I'm doing my online business of course.

Matt:  You're finding the time. Wow. Like you're Yeah, you're finding the time you're discovering pockets and pieces of time that you can just really cool and congrats on that. That's really what a journeyman is, but a journey. Lots of different lots of different things to pull out from that. And is that your little one in the photo behind you?

Andres: Yeah, he's a little bit bigger now than he was when he was like, two years old, but I still picture and I you know, it's so cute.

Matt:  You know, you've been there and I love it. So, so you've you dabble and kind of play around. With some stuff for the last two years. You have a pretty big discovery when you discover our challenge, that's for sure. And so what I'm interested in is what got you looking around for something online. If you're, you know, working in Amazon, you're doing a bunch of you're doing a few things. You've got a lot of things shaken. Was there a moment where you were like, hey, I want to do something online or was it just random that you know you happen to find Andre and his and his like Instagram or TikTok or whatever you found?

Andres: Yeah, so this actually happened a little bit like during the pandemic because I was working in a restaurant. Remember that whole word? Close everything and then I was at home for you know, like unemployed and we went back when they opened back again. And he was working at the restaurant, and he just really didn't feel like I didn't want to be doing this. This was kind of strange. And they call him like, I gotta find a way out. So learn about another platform, and I was part of that platform for a while. I wasn't even doing tick tock I can't believe like, reintroduced to like tick tock so that's when I learned about legendary and, and then I took the challenge, you know, but he was kind of like that's why he said like, I wish I knew about legendary before, I would have been like, probably way ahead of the game right now. You know, so there was some sort of wasted time in that way because it's like the tools that I was using were not working. And I thought they were working for all the seminars. Suddenly, only he was going to spam and it was like pretty much literally just restarted my whole thing with legendary you know, I got like clickfunnels and started doing the whole thing again, my emails are actually working now. So I'm like, Alright, cool. Working so it was kind of like one of those things that you kind of crush against a wall like, Oh my God, I've been putting all this work and I mean, I did do a little bit of things. But really, I couldn't use that term a lot more wisely. But I guess we all start somewhere right? That's the first exposure that I had to the online world.

Matt: Dependently realizing that, you know, I can't be working out, you know, at a restaurant and 10 years from now it's gonna kill my back. You know, it's just so tiring going home after like 2am in the morning. So overall I think a lot of people have that. You know, a lot of people have that feeling of maybe wishing I would have found it earlier. We have a lot of real people come on the show and say something like that and say something very similar, which is like I wish I would have found this earlier. But the truth is, it's like, you know, you know, Gary Vee. Have you heard of Gary Vee? Gary Vaynerchuk for short. I don't even know how to explain Gary Vee. But anyway, he's kind of a he's kind of like a motivational speaker. He's written a lot of books on social media marketing and stuff. And he's always talking now about how you know 40 or 60 is the new Ford is the new 40 basically, like, you know, what your your 41 I think you put it in our questionnaire and, you know, he's like, Look, if you're, if you're just turning 40 It's basically like, you've got a brand new start. It's like you've gotten ahead of you. Back in the day that used to be, you know, basically past middle age or like, you know, a little bit past middle age, right. But now it's like you've got you've got another half life or more ahead of you, you know, it's like, there's so much but we get a lot of people who come on and we're like, geez, I feel like so much wasted time but the truth is, is like, you know, you could have discovered it at 75 or something, you know, it's all about how you kind of conceptualize that and I'm really grateful I found a digital marketing and started building skills early, but man, there's just so much time there's so much there is and then there isn't right there. I'm sure you understand that with a little bit of time. What was what was so you found us a few Yeah, just just a few months back. I was kind of looking at that like January or something and something like that. Yeah. And you come into one of our masterminds soon.

Andres: I think so. Yeah. Because I signed up for it. Next one, so I'm hoping to make the next one, you know, and I mean, North a few hours drive.

Matt:  Yeah, it should be in the first week of December. Somewhere around there. Look, I'll be there.

Diving into the blueprints, and actually from the time that you started in January to diving into the blueprints, it's interesting to me and exciting to me that you're already creating content you didn't. I didn't get an email from you asking permission to do anything. You're already just going. What was your thought process? Did anybody just tell you just hey, just go just start. Or was it just like some blueprints and you're like Okay, it's time to go. 

Andres: Pretty much that and we know you already kind of had something going with my YouTube channel. I also have a blog that I have been doing some like writing about digital marketing and stuff like that. Quiet. Literally, I just pretty much started following Andrei. Like, I was literally trying to do what Andrew was doing. And I just started doing it and started posting for like four days, every day, you know, and I'm still kind of experimenting. I have like three phones. One is about to be banned. So I'm working on my copy, you know, One more strike to go. And, and I'm actually going right now through your copywriting course because I've taken almost all of it but you know how you take notes and everything. So copywriting for me, I think that's what I needed the most because I was not doing a great job with the copywriting at all I was like, and that's probably why today you get a system that actually works to make money go here, or we might link stuff like that. And so I'm trying to incorporate in my story more of being more authentic and who I am instead of just kind of like trying to sell something. That's why the copywriting it's been amazing. I mean it's like that's a great course you know, like thank you for for that he's like you really dissected everything is like oh my god, this is so valuable. I needed that. That's what I was like. That's, that's probably gonna make a huge difference on my coil. 

Matt:  Yeah, you know, you know, one thing that Yeah, you're welcome. And that was a fun course to create. All of marketing is copywriting. And what I've been learning a lot more over the last couple of years is that even video is just copywriting. It's craft and concrete. For instance, let me show you this guy real quick because this is so funny. This guy, have you seen me talk about this guy at all?

Andres: A few days ago actually because I haven't missed that show. I watch the show.

Matt:  Yes, I pull them up. I pulled them over. Yes. This guy is holding it. It's all just a copy. Like if you look at the headlines, he's got top five benefits to quitting junk food. How to burn fat without exercising or eating less. This is one of these is a copywriting headline. Let me see if I can send a little bit lost that one it's right out how to let me find it. Let me find it. I'm not going to find it. It's Oh yeah. Outside or eating less. This is a this is a really great headline that has worked for as long as I've been in copywriting but this has actually worked for somewhere around the last like 100 years of copywriting I've read old copywriters books from the 50s 60s 70s that are that teach people how to advertise and this how to and then you insert What What benefit are they looking to get? Right? So if you're trying to sell something to somebody how to insert benefits without the thing that they hate, right so without what it is that the people who want to lose weight don't want to do well. They don't want to exercise more and they don't want to stop eating what they're already in love with. To eat. And it's just a it's anyway, his whole channel is just videos where he reads an attention grabbing headline. He looks straight in the camera and he reads a script. That's it. It's the whole channel. He's got 500,000 followers and he's got a I mean you already know this but he's got a Keto product that he's promoting, where if you follow his entire link through his funnel it's just a Clickbank product is a clickbank affiliate marketer, right? And a lot of times, the myth is that people assume I have to tell my story, and I've got to build my brand and I've got you know, all this stuff like that. That's over half a million followers. And probably getting a ton of traffic. Honestly. You don't really get to 536,000 followers without a really massive amount of traffic coming from that. But he's just an affiliate marketer who's just using great copywriting headlines, and then is explaining, hey, here's the top five, five healthiest foods of all time. You know, here's five foods to heal your body, whatever. And I think people underrate that kind of copywriting headline and just keep it really simple. But you've got that hook is so important. And like you said, the copywriting element of that is the ability to write a book your you also write a blog, the ability to write a blog post and grab somebody's attention right in the beginning of that blog, man, that's because Google sees and understands how long people sit on your blog post. And if they keep scrolling, they're tracking all of that. They're tracking how long somebody sits on there. Do they scroll? Do they hit the back button to go back and look for something else? Which tells them oh, this blog didn't really answer their question, right. So throughout your anyway, sorry. Thanks for letting me rant there. I've learned throughout your experience of creating videos, was that new for you? Have you done like social media that way?

Andres: Never. I mean, I've been doing some YouTube videos in a long, long form, which I'm still working on. I've got over 1000 subscribers. Used to be 1600 and have been able to actually monetize it also, which is good. Yeah. But the TikTok likes short content stuff, I've never really done that before, and I'm still trying to learn. I mean, I haven't really been doing it. I know we're supposed to be more like how to do stuff. You know? I've been doing more like those kinds of fast scans to like 15 Second, not even like eight seconds, five seconds. beaters just kind of like not talking too much. But just kind of like putting in like headlines, you know, like the words and the captions. It's kind of like on and off because I had a tick tock account before and I wasn't really doing much with it. I was going to the gym and then I would post literally no nothing really much and I was not really trying to get any followers. And so I started a new one that started growing kind of fast, but then I feel like when I got those two strikes, it's been growing super slowly, like just getting three followers. Once you know also. So I started unknowing. But it's getting a little bit more views than this one but then I'm not getting any followers you know, so I I'm still trying to like but then when I post those same videos on Facebook, on my Facebook page, then they do a little bit better like on average between 501,000 views. And I've been getting a couple of obsessions like, sending them a message and some of them reply but not many. So I'm still trying to list these new strategies totally new to me, you know, because before I was pretty much just kind of like doing YouTube and wasn't really doing social media was just kind of posting the wrong stuff. And also, I was just pretty when I did a YouTube video. What I would do is that I'll get the thumbnail and put it on my Instagram and click on there to go to my YouTube channel. But it wasn't really working that much. So it's kind of a cluster going on right now that I'm trying to get a better direction. Or know if I should maybe start a new brand account and take like a fourth one I know some people do and like they have like a lot of them. 

Matt:  I think people have quite a few of them. But also, you know, here's what I'll tell you. Content will always win. So I've seen people go up to over, like over 800,000 or something like that on TikTok, and then get a quote, Shadow banned. And when they get shadow banned, it basically means for anybody who doesn't know what that means here means the algorithm. They probably got so many spam reports or people reporting their content or something that now they're the algorithm the the app, the TikTok app, they're no longer showing their videos to new people. So they're not really growing their channel anymore. And but they just kept going and kept going and kept creating great content and eventually got that channel to start moving again and started collecting more followers and stuff. But I think people see shadow banning or a channel being dead as like a final thing as a thing that's over. But every time that I've seen that sort of be a final thing, it's usually because of the content itself. It's not usually because it's like it's all over now. You know what I mean? It's usually not that it's what it usually is, is that the content itself there's not good hooks, there's not good teaching or edutainment, education and entertainment and they usually don't have good clear direction on what ended somebody. It's sort of like, like, you know, I saw a girl who had a massive following. She would go live every day, had a six figure online business and TikTok channel went down, lost her TikTok channel and then wasn't really able to recover because it was sort of just a flash went really high and dropped off. And I was like, hey, the content there, you've got to step it up. Like you've got to really create content that's hyper engaging, and you can usually get channels back so I would put a lot more focus and emphasis on really crafting every video to be like, fast paced and educational, entertaining, and see where that takes you. Because yeah, you can create more channels and you can create more stuff, but the truth is, is that if you do really focus in and get that humming, get that content humming and you create a few videos that are rockin and you can also go live all of that will help the algorithm and eventually it'll sort of sort of like a train when it's just starting on the tracks. It takes a little push for the first to start moving and then okay, we're greased We're rolling. Here we go and it's and then it becomes a little harder to stop because it's just moving so quick. Does that make sense?

Andres: Definitely. Oh, sorry about that. Sound of a phone for a secretary? Oh, no, I definitely think I'm gonna keep working on that. And also I think it's my story. I've been doing more of my story. corporated more on my copy. I think that I just started literally doing that a few days ago. So to be a little bit more authentic, you know, and trying to pretend to make people believe like I'm this crazy successful person with a personal there's making a lot of money on my online business. And that's it. So I'm trying to come in more like a real guy that is still working but I'm also having some success and making money on the side with my online business. I'm scaling it while I'm sad. I didn't know you could do it. You know that kind of more like real life, I wasn't really doing that in the past, you know, and so I think that's going to have I think that's going to help you have a good impact. You know,

Matt: Absolutely. Well, and it is and when you do that again, sometimes what people do is they see growth videos differently than stories or sharing life sort of videos. Don't make that mistake, because people put a lot of energy into these growth videos and crafting them. What I mean by growth video is like an educational entertaining video that teaches somebody something and is geared towards growing your channel. But if you place a lot of focus on telling your story but making it compelling the best way I know how to think about that is how Dave does that sort of in his sales video for people when they purchase the challenge, right? He tells a story but he tells it, he unpacks the story in the journey in sort of a compelling way where you lean in, you're like geez, this is interesting. What I mean and he uses sort of big moments in his life where he had shifts and you know, he's obviously taken a lot of time to sort of hone that in and craft that in over many years. But think about your storytelling about your own journey in that way. Because when you tell it that way. People are really like whoa. And I see too many people in our community who downplay their story, and they don't want to they don't want to believe that it's a powerful story. They don't want to believe that it could really inspire somebody sometimes. And so when they post stuff about their journey or their story, whether it's weight loss or whether it's making money on the internet, or whether it's training their dogs, they don't tell it in a way that's like, Hey, I'm going to inspire somebody today. inspire somebody to take action that's gonna be meaningful in their life, whatever that is, whatever you're promoting, whatever. Not mine, whatever, you know, you're trying to teach somebody. So that makes sense. What are you working on and what's your daily sort of operation on social media? Creation on blog creation what's Where do you see this going? You're already monetizing YouTube. That's cool. Where do you see this going? Over the next three or six months.

Andres: So my main focus right now is to stay consistent with posting four times on TikTok every day. And then I repost those same videos on my Instagram, Facebook and Pinterest, and YouTube shorts. I've been trying that I wasn't really doing the YouTube shorts but just kind of like trying it out and see how that goes. And just pretty much working on my digital market. And you noticed that I'm just wondering, you know, just kind of like really get that down that one, just that one thing. And what do you do sometimes he's like, if I have more time, when one day I will do a bunch of drops and all my three accounts. So I'll like web video and then I'll go to my art account and then I put it all the drops without any captions or anything just kind of like, like the video idea. And then I'll go back in and start working on the copywriting on each of them and then I have yours ready for like a whole week or maybe even two weeks. I did one record that I had for like two weeks, you know, but as I was progressing, I started realizing, you know what, that's not that great. You know, like, I don't really like what I wrote there, but I can still kind of like the corrections I already have like the video made and like the sound and all that. So I just got it. I have to change the copy, but at least I already had something made like a funny kind of stuff. So that's pretty much what my goal is really try to make some more sales like I try to step it up so I can eventually have the financial freedom and spend more time with my son and I know it's you know people are doing and people are having a lot of success here in legendary and that's why it's amazing just to see people that are like oh my gosh, I haven't seen that anywhere else you know, it's through you learn so much. You ask the question in the Facebook group and then someone will jump in and help you. It's like pretty advanced stuff. It's not like a simple question, but some advanced algorithm type of questions are really good ideas. You know, it's I mean, I try to help out there too. If somebody someone that's something that I feel I can help them I'll give him some feedback. But I mean, I'm not as advanced as people you know, they're pretty crushing. It, you know?

Matt:  For sure, but I think a big part of Yeah, a big part of me, being community and stuff is community. It's being able to connect to a community and get questions answered and also see questions that maybe you didn't think about lots of things, lots of things. Even just, you know, a guy in our community recently, over 300,000 people in Instagram, you know, posts in our group, hey, my Instagram got taken down, and just for just for people like you and me and everybody in our community who's watching the show right now just to be able to sit in and sort of watch oh my god, what does a does a you know, 302 or 300,000 You know, $3,000 Commission earner, who loses their Instagram, what do they do? How do they get it back? What happens? What's their next pivot? What do they do next? Right. And be able to watch that and you know, we've had a lot of talk about, we've had a lot of talk about the back over the last couple of years, right vaccine, sort of like a vaccine, able to see all of that, you know, because what does that do? It prepares your body, it prepares your mind for what's coming, right. It's very similar in the way that that works for PTSD. If you're all out there, if everybody's just out there on their own, doing their own thing, no clue what to expect. No clue what's going to happen. At every turn every hurdle feels like a mountain. Right? But if you've got a community or you've got people who have started from zero, because everybody starts from zero started from zero at some point, and either taken our training or combined our training with other steps they've done or other experiences, maybe college or something, turn it into a big business creates a sense of certainty and a sense of hope that hey, you know what, I can do this, I can figure this out. And I think that that's cool. That's super cool. For everybody who's here who's new right? I'll leave you with the last word for everybody here for every minute, or is it sort of feeling out legendary marketer or just generally feeling out like, hey, I want to make some money online. I want to figure this out. What types of things would you say to them? And also, what do you say to those people? Because I'm guessing you talk with some of them from time to time. What do you say to those people and urge them to, to keep going and to and to figure it out and to learn and to grow their skills?

Andres: So the first thing, he told me that you're probably like in the best place where you're going to learn this stuff, because I've actually been in other places before and it's amazing just by, you know, I've seen this and just by going through the 15 day challenge, the amount of value that is there. It's unbelievable. I mean, so like you are first of all like you are in the best place like a great place to learn this stuff. And putting in the work you know, putting the Go go through all the training and implementing the training, not just like watching the video. So tip sometimes people just kind of watch it and he's like, Alright, cool. Like, you gotta go back and watch it again. Take some notes, just like I'm doing right now. Like rewatching some stuff and I'm actually applying it like I go to a meeting video then I go to my Instagram account and try to fix what I'm doing wrong. Where if you haven't done anything you haven't started just kind of start actually putting action now. And just kind of keep putting into daily work and then try to get a schedule where it takes some time. So it's not going to be lucky, lucky. I mean, different people have different results, but it does say that people are actually having good results. They stayed very consistent every single day, you know, so I think if you put in the work and you believe in yourself and stay consistent go brain because you aren't getting the best training out there. So you're going to be good, you know, that's kind of like my best advice to be part of the community. You know, like, check out all these shows every day. You know, that's what I've been doing too. And I've learned so much, like there's some shows that have learned like this or not. I was like oh my god and they started implementing something in my own thing because I saw someone talk about something in the show that I didn't even know that was like a thing. I'm like, Oh my God, there's something there. So I would try Washington part of the community and ask questions, see why our people are posting the answers. You're gonna learn a lot, you know, so just keep going. 

Matt: Oh, man I love it. And yeah, and constantly be implementing what you're doing. Jonathan said, you know, implementation. 100% if you learn it, and that's that's the main way that that takes us back to the beginning of the show. And you said I'm still going through the blueprints. And that's interesting because you've taken a lot of action as you're going through the training, which is the key. So amazing work, amazing work. Andreas, if you need anything from us, let us know. And also send us an email and a couple months and let's just have the check in we can have eventual love to have you back on the show. I'd love to have you meet Dave on the show. And yeah, we'd love to have you back. 

Andres: Oh, definitely. I'll definitely keep in touch. I'm still watching the shows and I gotta work on my copywriting. though. I gotta go and do some work.

Matt:  Getting there. Cool. You'll get there. You'll get to study people who have come before you. Study what they do and keep going through our training on copywriting. Go through it a couple times. It's a Patreon thing. And as you learn and hear other people's stories, one of the best ways to learn copywriting is to hear other people's stories. But hey, congrats on all the success. Keep in touch and let's have you back on. Yeah, thanks for having me. It's been a pleasure, great experience and thank you for the opportunity for sure. 

Matt: I'm gonna put up Andres. I'm gonna put up his TikTok right here you can see it on the screen. It's to make money with Andreas. With and then it's spelled a n d r e s you can go give him a follow let him know that you found him on wakeup legendary. Give him a follow and then if he goes live or if he's content hit the like button give him a little boost in the algorithm. And show him some love that way when you're on wakeup legendary. You know he'll do the same back for you. So, guys, we've got two more awesome guests lined up for the rest of the week Thursday if you can be really powerful. Join us live 10am Eastern on our Facebook fan page. You can also text here, text Wu l 281-329-6853. And you'll get a text reminder every single time that we go live, so you'll never ever miss a single episode of our show. That's a wrap for this Wednesday. Thanks again Andre for coming on. And for everybody who's here with us live see we'll be there till 10am Eastern

How To Turn Your Education Into A Profit


Below is the transcription for this episode:

Dave: One size fits all, one size fits all. What most people say in this industry it's what most gurus and courses and education programs say is one size fits all right. And what today's guests discovered is that one size does not fit all. But instead, each person will like the education and the skills are going to work out differently for each one of you. Well, he took these skills and uses them now in a really unique way. And this is somebody that's been a part of our community for a long time and I'm thrilled to have him on the show this morning. Omar, welcome, my friend. 

Omar: Thank you so much for having me.

Dave: Oh, man, I'm I'm feeling it's been many years since we've known each other you've been in the community. And of course, you filled out your questionnaire and said, you know, do I remember the challenge. One I lose. And, and so but I haven't idled so this is even a treat to get an update on you. 

Omar: Like you just said one size doesn't fit all it personally that wasn't that wasn't for me. But I took the skills when I took some time off. And after a few months I took those skills and given what I learned in my videos speaking to other people really funnels websites helping people brand so more service.

Dave: So how is that turned out now and are you happy that you know that you have the skills and that you're doing what you're doing now and how is it different Omar than what you were doing before? I mean way way back before when you give us a little bit of an understanding of how things are different and if getting the skills has been worthwhile for you. Or whether it was you know, something that you would do differently if you could do it all over again.

Omar: Well, when I first started in internet marketing, I made my decision to build a blog and sell affiliate stuff on the blog. Right? Yeah, usually also something that people used to use to make the difference is that it didn't work out. I didn't have any sales or traffic. Booth was a really crappy experience, but I learned something. 

Dave: Since blogging is hard by like, I mean, I mean you blogging this blogging is one of the hardest business models on the internet. I mean, it is I know that because a previous company that I that I had was, you know one major part of what we did was blog and yeah, it was it was before, you know, it was it was just one of the main ways that that we generated traffic on the internet for a long time. It was SEO and as you said the YouTube and the long form videos, which I've got, I've got a question for you about how the internet is different now. In terms of tic toc and the short form video and if you know if you're if you're thinking about even though you're busy and this is a great example this morning of you know somebody who came in and you know obviously you started with blogging before you found Legendary and that was difficult and then you know affiliate marketing and you were you were doing YouTube and it was just it was going too slow for you is really what was happening it was going moving too slow for you and you have a family and you you needed to generate income. And so you took the skills and you started to basically use those skills in a way that you could sell building funnels. or selling people's which is something and that's the same exact way your potential clients feel as well. Right? So if you get good at it, you can do that for them. That's a valuable skill. And I think Omar, that's what a lot of people don't don't realize when they come in and this is a great conversation to shine some light on that potential. So many people get frustrated with the technical side of things. They get so frustrated and they and we see it almost every day I'm ready to throw the towel in on this thing. And over. But what the truth is, the truth can also be I mean the truth is, is that it's hard and you can quit that can be one truth. But another truth also can be you can power through it and you can learn it and figure it out and get good at it. And then you can turn around and sell those services that most people don't don't realize, so that's why I'm so glad we're having this conversation this morning. 


Omar: Now what I want to say maybe for people but when they are not good on the computer, even if you are stuck, you can just find someone to do it for you. I mean, if you don't, it's hard for you to let us be specific skills then focus on the ones that you are good at. 

Dave:  That's true. That's true. Like yeah, if you're if you feel if you feel more comfortable just like for me, I'll give you an example of me. I've my entire career marketing hated messing with anything technical now I will and I have because I've had to, I've had to when when I've been the only person that works in my business, I have to do it. But you're right anytime that I will have a single blind can model which you know reading or waiting for you to get money or somebody else has them and you can hire them if it's really that. If it's something that you don't want to either spend your time on or you don't want to learn. It's also okay to not want to learn certain things. Right? It's like as long as you're consciously saying you know what, I don't have time to learn that I need to find a who not how And in that case, maybe I would go and hire you to build my funnel for me it's okay to not want to learn something or not want to do something but just I think it's important to be able to be clear about okay, what exactly am I choosing not to learn and what you know, at least that's why I've always thought it was important to at least do something a couple of times. So when you go to hire somebody, you at least know whether they're doing a good job or not. That's always been my, that's always been the thing for me. 

Omar: In my case, it's not the technical stuff. Is the traffic, you know. So yeah, after all these trials and errors, what I did was bring people to the team experts on traffic. And, you know, right now we are three. I mean, I don't want to throw numbers but we are really good.

Dave:  You and your family you're saying are free right now in terms of just finances? Is that what you're saying? Yeah, absolutely. In relying on somebody else or being in a tight spot where you're Can you describe what it meant for you to not be free? So we understand what the other side of that is? And also what does being free mean? Can you give us a little bit more context so people have an understanding? You know, sometimes we just have these ideas of what this can do for us. But Can you give us some more specifics of what it was? Like before not being free and then being free now what that is, do you know?

Omar: When I wasn't I remember one day. thing with a newborn in the house. It was like six months longer than my kid working 12 hours a day. Even more, sometimes weekends. It was really rare that I mean, I made some money to have food on the day we'll pay the rent and all that. But I really wasn't at home at all. I was just working right? Everything important was rushing by in my life.

Dave:  Whether you're working or whether you're so exhausted when you're tired. That you don't really want to be awake, or you're so exhausted when you're home that you don't really want to be awake here. You're essentially missing everything when you're working so much. I understand.

Omar: Actually, I have hundreds of pictures of a home I played with my kid and I just fell asleep like it is to blame but I actually say what so so. Right, right, right. And what right now is totally the opposite. I work from a call. It's gotta be seen in the background. 

Dave: You've got it blurred but I believe you

Omar: I work from home like they can. I take my kids to school. I can give them they will nap with them

Dave: together now just like a normal nap not just because you're so exhausted from working 12 hours a day. You know, Oh God, I mean so many things are easier now than when you started back three or four years ago by the way. I don't know exactly when you got started but just with the short form videos going a little crazier now than it was back when you got started. I don't think TikTok was even really out yet. So this is a good example also of how difficult it used to be compared to what it is now. And this is not a guarantee that every single person is going to have massive success because you know, golly man. I mean nothing's a guarantee in life, right? Nothing's a guarantee and Luffy but what's happened over the last like, like, two two and a half years or so is you know, the short form video has popped up. And you know, people are able to make videos without even talking now. Just using text on the screen and tick tock and it's really revolutionized the way that people get traffic. And so you're, you know, you have a good life now and that's great. You just continue down that path. And that's wonderful that these skills have helped you to get that life your determination. You earned that. It's not the skills that did that for you because you don't hear me. Talk we are here to learn and use but everybody likes them and then, and then figured, you know, you got started back when, again, this was prior to short form video. Things were harder back then. Things are getting easier with new technology. But I'll tell you what is so inspiring about what you did was that you're sitting there uploading long form YouTube videos, and I mean, you're just working your ass off. I know. I know. You were and and and instead of saying screw this, this is a scam or whatever. You said, How can I take these skills and serve businesses that don't know these skills? I have the skills now. And there's lots of different things that I can do with these skills the same way that if I if I learned the same way that that how my father taught me how to be a carpenter, and taught me how to lay ceramic tile and remodel bathrooms and kitchens that if I needed to Omar I can go any world the same thing go they and they learn the skills. Why certainly you can apply them to the things that we are showing you to apply them to like affiliate marketing and so forth. But they also happen to apply that maybe you're working at a job right now. And you want to make more money fast. And so you go to your employer and you say I'd like to take over some more responsibility and try some marketing campaigns with some new skills that I've developed. And I think that it can bring in more revenue to the company. And I'd like a piece of that. See, sometimes we can do a lot more with what we have, rather than just you know, rather than just only looking at the thing that's right in front of, you know what I mean? It's like almost only reading the first page of a book, when there's an entire book there of adventure and ideas and feelings and experiences. What's coming into this? Does it feel like it fits for you? I’m just trying to explain the power of what you've done here which is to use the skills and take them to help grow other companies including your own. But mainly go and say hey, I've got these skills, I can help your company grow and I can help your company grow. I can help your company grow. It's just such a powerful thing. I'm just trying to convey that to people that when you're going through this challenge and when you're going through these blueprints, and you're going through this training, that there's so much more to it than what initially meets the eye if you'll just stick around and learn the skills that will be useful and they'll be profitable to you likely for the rest of your life. Do you agree with that? Yeah, exactly.

Omar: Exactly. I mean, what good gauge of data alliteration, right copywriting, some of the technical stuff, finance, sales, and yeah, people just maybe be like okay, I need it. What does a new one say? Everyone hates sales, when they talk about sales it is like I don't want to say it. But we are actually selling ourselves daily, just with I see a change in the message that we say to our boss is selling ourselves you know? 

Dave:  Just writing in an email, just upgrading your email writing skills and I'm not even talking about when you're mass emailing your prospects like everybody on your list. I'm just talking about when you're emailing people one on one. The majority of messages that I receive from people do not make me want to pursue more interaction with them. Doesn't make me want to do more business or do business with them at all. It doesn't excite me. It doesn't bother me . It's like it improves your communication, period, improves your communication. And that means as you said, the written word as well. And it's absolutely amazing how much selling you can actually do without ever running your mouth and saying a single word. When you learn how to communicate via the written word, you know, more persuasively. Do you agree with that and has your life actually gotten easier? Because you don't have to constantly have long conversations where you're wasting energy with people, because you don't you can't explain your idea. Have you experienced that?

Omar: Exactly the thing for me. I know the magic words like you do right? You will have a really good speech. I will not be a shy guy. Complicated to keep conversation but the winning rate just to put your example okay in my business. Sometimes I write a copy for emails, sometimes write another of my con partners when he writes with, like 10% or 8% of spam like a 2% win rate is your go to span 20, 30, 40. You know how to run an exam.

Dave: It's the same thing with the video on TikTok. It's like how do you get somebody to click it or a video on YouTube or a blog post? You know, you learn that when you started blogging and when you were YouTubing the power of that headline to get somebody to open that video and open that email, just that headline alone is so important, the headline that you use on the top of your bridge page. It's so important to be on the top of your funnel. It's so important. And there you go. The data doesn't lie. You're actually now in a position where you can test your writing against somebody else's. And you can see the difference that those skills that you've invested in have made in your life, and they're profitable for you and others, right. It's real differences in conversion when you know when you speak or saw me talk about the Hemingway app. Have you ever heard me talk about that? I think so. So us, please. Yeah, I'll show you. So the Hemingway app is a let's see here. It’s an editor. Oh, the Hemingway app makes your writing bold and clear. And it literally is an app like it's an app. It'll show you how it works. I can delete all this right here. But this app highlights lengthy complex sentences and common errors. If you see a yellow sentence, shorten or split it. If you see a red highlight, your sentence is so dense and concave, that your readers will get lost trying to follow its meandering split in a totally new and new integral as to read. That's what I'm going to do with this sentence right. I'm gonna fix this sentence that they actually use right there on the homepage there. So first thing I'm going to do is I'm going to take these two sentences and I'm going to turn them from one paragraph into two. When I take my paragraphs and I move and I create two or three paragraphs from one I create more white space, it's easier to read, right? If you look at any of the large sites like Facebook or YouTube or Google you'll notice that there's lots of white  space. You'll never find lots of texts clumped together in any advanced company or you know anybody who knows what, in terms of conversions and getting people to be able to understand it. What I can tell you is that this is hard to read and it's telling you that it's hard to read so I would do this, the app highlights lengthy complex sentences, period. Then I'm going to create a space right? Or I could or I could or I could do lengthy comments and common errors, period. You see a yellow sentence shortened or split period. I literally create a new paragraph. If you see a red highlight your sentence is so dense and complicated that your readers will get lost trying to follow its meandering splitting logic. So the easiest thing I can do right there is put a period. hard to read. He said I like to do that. Right boom boom boom, you're like then your readers will get lost trying to follow it's me and during splitting logic, right? That's just a period. Try and I try that I mean, or something if I really want to make that try editing the sentence to remove the red right that's a you know, that's like a bold Yeah, like, that's like try editing so. But anyways, let's just stay focused on making this easy to read. Right? Because that's the most important thing and that's the biggest thing that most young marketers really overlook.

The reason is because people in their day to day act don't want to have to really stop in sync to respond to people who are just, you know what I mean? Like trying to date them or whatever. So his dating tip was to keep it light. Keep it you know, keep it clear. Don't Don't make her have to think too. Hard about responding to you or your question or whatever. And the same thing is true with when you're writing to anyone, even in business, especially if you're writing to lead people who you're a cold audience. Do you think that they're going to stop their life and sit there and think about what you wrote to try to clean it up and clear it up for you because you wrote it in a confusing way? Hell no. 

I see letters, just letters, letters everywhere. You know. Very difficult to get somebody to read something like that, you know, especially in an email, especially on a cell phone. When they're staring at their cell phone. It's already hard to read on their cell phone or when they're standing in some app like YouTube or TikTok or Facebook. It's already hard to read. You'll see this you'll see polarity and a lot of things no, you know if we go over those Hold on let me let me bring you to this other dream. And this is our challenge. You know our sales funnel and you know, nobody noticed the layout notice, you know, notice this is a little clumpy but it's split up. It's also split up but notice the white space it dropped in the reason why with your samples and so forth. Design is not important the reason why ugly converts better because I don't like design I want them to read my headline not get lost, you know in the beautiful website and so that's why you'll most likely see a lot of white space with any any good sales funnel in you'll see with this writing that I even that I just showed you in the Hemingway app. You will see a lot of that writing and you'll see a lot of that style and all of my marketing because that is so important and you know you know giving somebody looks like it's five.

 I wanted to make it as absolutely clear as possible. And apologies behind this was I didn't want it to look like a quote small print. You know what I mean? Most small print is where they get you and I wanted that text to be more clear. In absolute ease, easy to read. So the psychology of the reader is like, okay, this person has nothing to hide, you know what I mean? Yeah, and actually the big difference between really good people as I have built several funnels. I have proof that I believe with different things but I don't, I don't I don't bother is like trying to get a designer to I mean, you know, every single Jensen's by the club, and we either you just use Clickfunnels or like if it's on our main site, we might have our developer turn that design into code but it's an that's way over my paygrade on my head. I don't know how that's done. It's code and math ins and all this kind of you know, it's about who knows how you got to know the right who's I don't want to know how you know but Sarah Valentine makes a good question. And you're the match whatever the offer is that you're promoting. So it looks like you know because I think the biggest secret of marketing is just really putting ourselves in our, in our, our prospect shoes, right? And it's like, what would you think? If you went from Zillow, or Tik Tok to a site and you don't know it says you're not thinking you're just a regular person. You're not thinking, oh, there's a sales funnel, you know? Just thinking oh, here's an ugly page. Okay. But, but it has, but I'm reading it has something that I want. So I'm going to put my email in. 

Omar: Lead people to think a lot like said before, don't make them think about the question. Just really small sentences. Clear content. Don't make them think if you give people the option.

Dave:  That's great. I just want to add, don't make them think and that goes back even to the texting story that I was talking about right where the guy was giving the dating tip. And actually I remember what he said and he said don't make her think. Like it's like don't make you the second that somebody likes to think something, they came from surfing the internet. They're not. They weren't thinking hard. They were scrolling. So that's keeping things light and simple and clear and even a little bit entertaining. Thank you for bringing that up. It's so important.

Omar: Yeah, I see that I see it every day is yeah, that's the complicated of the part of the business but it's actually also easy to see you seen as

Dave: You do and it’s so interesting that I’m sitting here having a conversation with you. We’re marketing guys right just we're marking guys and it's so cool that you know you came in to Len got you are you are really back when we were here when we first got started really I mean and wow before TikTok even got hot and all that. And you know, you are grinding through on blogging and YouTubing and you're like, you know, you're like, Screw it. I'm gonna, you know, I'm gonna I'm gonna try the SEO for the skill and Eunice's in you know, and you found your way and there's a lot of there's a lot of personal responsibility that I want to highlight there, that that you that you have that you had that you showed. And I just would like you to just say more about that just for a moment, if you would, about this idea of taking initiative versus entitlement, and what that might mean to you and how have you changed but at the end of the day, the buck stops with you and nobody's coming to save you. And as much as that's a tough message. I don't want to be mean about it. I just want to. I want to share your experience with our other students and in Legendary family members' experience of how did you go in just take this whole initiative thing to another level, so you can have the freedom that you have now versus could have easily thrown out? Ever, but you pivoted just a little bit and took the initiative to stay in the game and I wonder if you would just say a few words about that.

Omar: What it is like is like I mean, it's not that easy to work eight hours a day on these side hustles if you're studying right now, you have to work really hard. You just need to work something every day a little farther. You know you ‘ve had your freedom or your happiness at the end is happiness, what we pursue doesn't matter the country, the language, religion, whatever. The Pursuit of Happiness

Dave: And I liked the concept of just doing a little bit every day. I think that we want to get to the top of the mountain so fast that we you know, or to the end of the race or whatever we want to race I can't wait and see learned last night, because I saw him on the news that he is an executive for the Tampa Bay Lightning, which is our American Tampa Bay hockey team who's in the Stanley Cup Finals right now and he's going to as a top executive there and all this. And it reminded me that even if you have an amazing career, you know, in something, you're probably still going to want to do something else. You know what I mean? And here he is, he's 60 or 55 or 50 or whatever he is, I don't know. Me even millions that you never my point is that there's no rush. You're always going to want to be doing something. I know some of you are thinking well. I know Dave, I want to hire. And yes, you want to retire from what you're doing right now. You want to retire from the shit job that you don't want that but imagine if you had something that you enjoy that you did from home that you could do even when you're traveling they don't think that you would be as is that so think think it's about no rush it's not like you're gonna like once you get into this if you start a month and it's in use and you're successful, it's going to become fun. You're not going to want to stop so just take your time. ease into it. Get good at it. I promise you you're not going to want to retire. Bob Proctor Bob Proctor, the number one in my opinion, in my opinion. So who Bob is he just passed away but Okay, Bob Proctor 80 years old this guy was still doing events still kicking ass and taking names as a badass any any dime. He just did an event not too long ago. I mean, so it's like, look, you're doing what you love. Go talk to Michael Jordan. You go to Johnson's revenue. Talk to Munger who's 90 She retired. You know what their answer is when you find something that you love. never work a day in your life. If you're miserable, then you ain't found something that you love yet. Maybe you'll love this. Maybe you'll love this. I mean, I don't know I'm not here to say but I damn sure know that you'll love freedom. Entrepreneurship is the number one way to get freedom in any country in the world.

Omar: I almost work every day doing something. But I work every day. And I know I won't stop until I die. I will work every day because I enjoy it.

Dave: It's true man. I mean, you know my wife's probably sitting in the other room going, Oh, God. You know, but I mean, the truth is, is that, you know, I would. Why would I ever, I mean, I'm pretty much retired now in terms of you looking at my lifestyle and it's just you know, go out on the boat, go home if I want to. It's like a retired life. There's people who are retired in my neighborhood, and I'm home more than they are. I mean, I don't even get dressed sometimes, like actually taking a shower. It's unbelievable. I mean, not not for days and days on end. But don't get up and run to the shower and I'm like, oh, gotta get ready and shave and work forever. Ever. So so. Since this has been just what do you need, you know? Because I got stressed out at trying to get ready for work, getting ready for work used to drive men crazy Omar. The scramble. I mean my kids are way better than I am. My daughter gets up in the old days you know so but golly man I mean it's amazing what you can do with some simple skills. You know, break, you know, breaks are not handed out to anybody. They're they're earned, you know? And you got to go out and you got to get it and you got to have all I think just not quit but but at a certain point. If we're just going to be more communicative in being an entrepreneur even with your business model, we are pivoting a little bit with the skills that you now learn to start something new. And that's what you did and it's a wonderful story. Um, Zoho real W. and reconnect with you this morning and leave us with the final word. What would you say to somebody who's a little bit of doesn't know. Affiliate marketing doesn't know if they want it but they want freedom. And they've looked at things out there. 

Omar: Absorb this knowledge that you put into practice. Doesn't need to be a long practice. Like you're going to build this particular skill or this business. Just try the strength to understand if that resonates with you. Okay, really? You like tick tock and you like YouTube. Do you enjoy modules? Do you enjoy Facebook or just try a little to understand if that resonates with you? 

Dave: By next year will have seen every part of the business you know, there's a famous watch brand called Protect Felipe and it's a family owned company and there's a part of its Mystique is a family owned company. Its own family and the CEO Terry has a son and he wants to try to train him to take over the company. And so the way way way they ingrained him is he says you have to go and watch you if this was similar to you. Other social media platforms work? Learn how sales funnels work, learn how autoresponders work. These are the basic tools that we've used on the internet to make money for years. And years. And whether you do it for yourself, take the skills and you go and do it for somebody else. You'll see you know those pieces that you mentioned that I mentioned that we teach, it's not a lot. It's social, it's building a sales funnel.  Well, I'd love to make it over to Spain. It's one of the countries I haven't been to. Maybe catch up with you. Or if you come to Florida.

Omar: I want to go to Florida and the States.

Dave: This morning was a great lesson and a great reminder that what I'm learning the skills that I have no idea where it's gonna take me. I have no idea how I use these skills until I actually go through the training and think about and actually look at it and say wait a second. Let me assess my gotta jump learnings over more and more money. But David I do one more quick get secure to my employer in a bigger better way. Let me even make some more money. Right and if I can't be great if one of me gets in on somebody else's it's kind of like it. That's a cool perspective to me. Like we're all just in such a rush to jump on board or last sentence stop missing the big picture, I'm just it's like it's like and it's not just here. Every situation we can always do but but but I'm just saying if you're here already, for God's sake if you're going to be well through the training and you're just going to be spending your time writing. Winners don't lose. Go win over here only for myself now. This is the fire to remind you that that there's not a one size fits all there's not a one size fits all. Whatever you're doing today, not tomorrow in six months when you're going to be rich, but today be that legend. Today, put your average up to the side and step into the most legendary bad version of yourself that you can buy even if you take these skills with you. My friends have a great weekend, do something impactful and make it a defining moment in your business, whether you're starting or you're starting over just be Legendary. Fuck average.

How To Stay Focused On Your Digital Marketing Business

Below is the transcription for this episode:

Dave:  What’s up my friends? Welcome to Wake Up Legendary. This morning we have a returning guest. He's a 46 year old Dad. Love that dad's life and full time Digital Marketer. Yeah man. He's dealing with the same kind of things that we're all dealing with everyday shiny objects, opportunities that are, you know, disguised. Actually they're they're the other way around there when you run off a cliff and it's disguised as that you're running into some sort of a promised land look we've all been involved in a few of those here they're over our time so anyways, it's always good to talk shop with the guy who's been in the game for a little while. Zeb Welcome to the show, my brother. 

Zeb: Thank you, Dave. 

Dave: How are you man? How have you been? It's been a while since I've talked to you, essentially been on the show? 

Zeb: Yeah. And I've been doing really well. You know, I've been having a gate in this crazy space that we live in and I'm just excited to still be at home. doing my thing, as well. 

Dave: So talk takes us back to why you say that I'm still excited to still be home doing my thing. Almost as if you can't believe it, that it actually worked when you're still at home. Talk to us about the real deal. Let's talk about some truth here and what this what it's really like here in this industry. And then also, you know, for those who don't know you, what were you doing before this that you now can't believe that you're not doing that anymore?

Zeb:  Yeah, so I'll just go back to 2020. I was working as an IT professional global IT manager for about 15 years with the company and they got laid off during the pandemic. So during the pandemic, I had a side hustle that I've put together with affiliate marketing. I was doing a little bit here and there but never took it seriously. When I got laid off. I turned that into a full time career or income I guess.

Dave: If you want to say career, go ahead and say career. 

Zeb: Yes you got to take this seriously, it's not if you treat it like a hobby. It's going to treat you like a hobby. So I just treat it like, you know, I'm going to work. You got to deep focus and you know, there's so many distractions out there. It's not even funny. 

Dave: I got a new analogy. I got a new analogy. If you treat it like a hooker it's going to treat you like a John. Do you like that? Exactly. It's a business is just something you can call up anytime and just you know, let me let me hold $100 Just come on over here and take care of me right quick. No, no, no, no, no man. You gotta put into your business needs to be romanced a little bit. Maybe before it starts financing. You know what I mean? needs to be at least a little bit. I Need a little QT. Call that quality time, right. 

Zeb: All right, so back in 2020 I did really well and in 2021 I was a crypto investor as of 2017. So I've been big in crypto, and I got sucked back into crypto land and I did really well crypto so no complaints there. But I took my affiliate marketing and because you actually sold right and you aren't still playing. I bought it way back when Bitcoin was $154. So it doesn't matter. Right. So all right. All right. One thing we learned is affiliate marketing in different areas of our lives. Games it's like 90 percent games. 1% real stuff, right? So you have to find those. Yeah, exactly. Exactly. So you got to partner with the right people and stuff like that. So I took affiliate marketing. I did really well with affiliate marketing and crypto. And I've also taken affiliate marketing and moved into other areas that I enjoy doing too. So this skill set has really opened my eyes up with opportunity and it's everywhere. So the skills you teach and legendary marketer which are marketers, I've been in a lot of courses and I can still say come back to legendary marketer and it's it's bar none one of the best out there and it just is and i i mean that from bottom my heart because I've been dabbling in everything right so I'm an affiliate for so many different things because some people you know, Legendary might not fit for them and like be something else. So it's always good to do that. But as a new person that likes to learn transferable skills that actually work. 

Dave: A lot of people really don't get it and I'm going to explain why they don't get I want everybody to listen real close and then you just you just hold that thought is because they're so used to joining MLMs and various things were the only thing that they teach you there is how to succeed with that business. You know, most of those strategies don't work. How do I know? That was in like 50 network marketing companies and did a bunch of stuff for those of you who are just logging on, you know, and I never learned marketing. I learned how to make a list of my friends and family. I learned how to high learn how to play dumb and get my prospect in touch with somebody who knew what they were talking about. Upgrade rate, my value, my value so I could model minor differences between the internet and sort of being held hostage offline by a company or whatever or even a school right. Is that unlimited information, unlimited opportunity on the internet. So guess what I did? myself of course I found somebody to learn from and I began the journey. And of course then I've done many things since then in my career. But I think the important thing to understand about these transferable skills is that I'm an affiliate for many companies and all that. Well it didn't start out that way. You picked a niche, and you picked skills in a business, that those skills would transfer over. And you would always be a free man, not a captive man. And that's what a lot of business opportunities even franchises are, if you're really buying into the business that Legendary you're not buying into any business. You're buying a course, you're buying education, you're buying priceless knowledge that you could apply anywhere to actually any business. I even took some of these skills because I thought I was a failed network marketer. I took some of the skills that I learned that we now teach at legendary and I then went back to network marketing. And guess what I did? I got the words and all this crap later on more and more. I will accompany you now when I'm done with these losers, I don't know. But sometimes I get I get I was gonna throw somebody under the bus but I'm gonna hold back I'm gonna I'm gonna want to practice restraint this morning. But we had built a team completely from the internet, completely from the internet, broke all these records in this network marketing company and then we came to the company event, and we had a massive team there. This was before legendary and they caught us because we were using internet skills and they weren't teaching that in the company. They were only teaching people how to prospect friends and family and do three way calls and do offline bullshit where you're just prospecting people in Walmart and becoming the awkward person in your family. Because you're trying to prospect people for Thanksgiving.

Dave: We crushed it, broke every record and the company totally screwed up the supply chain to where they couldn't ship out their things because we had such a backlog. And do you know they called us out at the company event? This is how small minded people are. We talk about crabs in a bucket. This is why I know I gotta create my own space because I can't be around crabs. But we're in this network marketing corporate event where it's this pre-event where no leader is in the room and they hit us up and said oh this is gone. I was like there is no way that I'll be shamed and blamed for creatively going out and learning transferable skills that I can drop in any business in any industry and they work and I think that is a great story and a great example of how those skills that we teach and we learn. You can go back to something that you once failed at because they didn't even know how to teach you how to succeed with their own business. You could go back and apply the skills to crush it and I've found that to be the most empowering thing. How about you as you've gone on and dipped? Your toe in various things having those skills hasn't been. Have you felt more empowered like I know how to succeed with this versus being that struggling newbie who can never figure anything out. And what I realized was I was being taught shit strategies. That's just my story. 

Dave: Yeah, I understand all about MLM. I was in the same shoes many years ago. And I can tell you right now, like when you walk outside, once you learn digital marketing, and learn how to do affiliate marketing, it's not just affiliate marketing. It's more like digital marketing. You walk outside and go to look at a World Monitor training right over to a brick and mortar store to get them the online space to bring. I mean there's so much opportunity and you see it everywhere. Like once I went through affiliate marketing training, I started to figure out how there's opportunity everywhere and the things that I'm learning are transferable across the board, anything and I always tell people, you know, I could be walking in the woods and just create content walking in the woods, and shit and build an audience that likes knows and trust me and share the products that I use when I'm hiking in the woods as an affiliate and build a business. hiking in the woods. I mean, the beauty of that is just like Unreal. And once you know the power of that, you don't have to do what you don't want to do. You can do whatever it is you want to do whatever you like to do and make an income from that. It's a game changer for me. I mean, it should be a game changer for everybody. And you see you see people, they come out, they take the courses and they think they got to just promote the courses and they're not really going through the courses to learn a skill, Sire right right off this game. That's really what people need to do. Just said, no people come in and treat this education like it's just some bullshit product that we're asking you to sell. Don't even sell our stuff for half. Y'all need to just chill. I mean, I'm not, I don't need you to sell our stuff at legendary. We did 20 million last year before he even got here. We'll do more this year selling course information. Absolutely did go through these courses. And you're right. The information Matt and I were talking about yesterday. You know, the information inside of our courses, our education, and again, it's so true. We don't this is not a MLM we don't care if somebody sticks around or becomes an affiliate or promotes us for our affiliates promote our courses I think just because they got value from them and they that our stuff actually converts you know a lot better than most business opportunities are hyped up BS on these various platforms that are you know, it's just because it's good quality stuff and the sales message is authentic and it's and plus it converts we use. We use what we teach, we use the direct response marketing juice, and that didn't work in Italy and they work and we teach those and that's how we had 100,000 People go through the challenge last year and that's how we did what we did. And you know, the beautiful thing is, is that I could go into any industry as an information marketer, meaning I could go and create remember the core for everybody courses, coaching events, or be an affiliate for somebody who has a course a coaching program or an event and I can dominate or win or succeed or, or provide for myself in any industry. I know how I would just go in and do a little bit of research to know more than most people who are new and I would just turn around and create content for those people who are new, which is always going to be your biggest audience and in any niche. It'd be the people who buy stuff. And I would create a you know, I would likely just be an affiliate quite frankly if there were good solid products that I could promote and then not have to deliver on if there wasn't and I had to create a course I would. But I could just be in a familiar situation, if somebody said to me in this niche again, Dave, Oh, Oh, damn, that sucks. No, I would pivot right to a different niche and just do the same thing because it is not all about the skills. I would do it for personal development. Dry would do it in the relationship or marriage or parenting niche. I mean, these are topics that I'm passionate about, you know, I would pivot and be you within six months if legendary if somebody came in tomorrow and said, legendary has to cease all business. Oh, okay. That would suck. But within six months, I guarantee you not because I'm trying to be arrogant but I would be one of the most well known names in the parenting or the or the marriage or relationship niche or personal development niche. Because again, I would just use the skills that and I would just pivot and go and plot deploy the same game plan and it's my mom who has comprehension problems add my brain is not the best brain on this planet. It's actually a fairly broken brain. I got addiction. Seriously, dude. But I have figured out how to learn what I need to learn and most importantly, I think how to learn how to learn as an entrepreneur right is everywhere you watch something and you actually then give it some initiative and try it and test it versus what other other way people are doing it out there. I don't know, which is you know, maybe they learn something and then they do nothing with it. I don't know about that. I can't relate to that. Because the only thing I know is when I learn something, I gotta put it to work right away. And when I do that, you know I can learn any skill that I need and I can deploy it in that's what I've done in this business in this industry. And how do you agree with everything that I'm that I just said? If it's your business, yes. Hey, would you go back to what you were doing before and Zeb say somebody came to you and said you can never work in the Make Money Online or the the you know the invest the finance space or the business niche again, would you go back to your job or whatever you're doing before or would you or would you deploy these skills in a different niche as well? Do you feel empowered also in that way? 

Zeb: Yeah, absolutely. I mean, this out and hiking, you can of course turn that into a business but it's just it's so I think it's so important. That people really know and understand that. You were brand new when you started and within a six month period or so, you had learned and have now practiced and deployed the skills to where you have given yourself a whole new lease and path and again, if that are you saying you could never make money in this niche again, you have the skills to transfer to go to a different niche and pick it right back up and start again. Absolutely, I mean, I would do the exact same thing. Any niche. Like you said you can transfer this to anything and after I've done it I moved from making money online to crypto to outdoors, I've kind of done a little bit. Even CBD. You know, I've built a flea niche site around the CBD and all that stuff. So I've transferred these skills to many many different niches already and in the Learn, do teach philosophy is one thing that I practice as well and I think everybody should practice even new people coming in the new person coming into legendary and they're struggling. They're three. I've been doing this for three months. I'm you know, I've got 7000 followers on Tiktok and that just can't get enough. When they're going through the course learning the skill sets and then teaching those skill sets. You got to learn it and do it and teach it. If you teach it you become an authority in the marketplace. People just automatically start to know, like and trust you and follow you and you begin winning by providing value as soon as you make that switch in your brain. That's when you stop chasing the money and you start chasing the audience and providing value to the audience who you begin to win and that's transferable across everything. You know, I could go back to what I did. As a professional in it and really create courses, get people into IT management and probably go into that niche and blow that thing up if I really wanted to, even though I really don't want to but it's anything that you can do and I love this skill set because it's so true. And it works. Let's figure out Facebook groups, I've done paid VIP groups. I have a group that I created in November of 2021. And I just had I was like I'm gonna get 100 people I'm gonna see if I can get 100 people in a group that they have to pay me $97 To get access to the group and just see if I can get 100 People in the next 30 days. And I was able to do that. And I was able to do that because I provided so much value for free that people were willing to give me $97 to join a group that's just like Facebook. Once you get inside of a Facebook group, they join Facebook groups every day for free. They're known to be free. A Facebook group is known to be free and you converted 100 sales just like that. In 30 days $10,000 was over about 130 But it was just crazy. Like wow, my half an hour. And you know I've converted here's my question, Why did you stop the good question? It's always marketers who always stop what works. What works? And that's one thing I wish I I mean, I didn't really stop it. I still have the group but I asked myself that question all the time too. And what it is, is I get caught up you know, I'm pretty seasoned and controlled. But I still lose focus and I look at these other things everywhere and I'm always dial up now. And it's like, it's the worst. It's like a disease. But you get trapped in a curse. It's a gift and a curse, right? I use these like when I jump into another course I use it anywhere I can. That's what I see like when I go from one place to the next. I'm not really going there to just promote one product because I have an audience some people know might not be able to get into Legendary yet so I offer them something else. So I'm an affiliate for several different things that can fit several different people's situations and mindsets. 

Dave: Check this out. I mean, I have seen it like for example, I'll just give you one. I'll give you two random examples. I watched two people make a million dollars in commissions here at legendary and then stop and then stop marketing. Just I don't know what they're doing now. I I really don't I sort of suspicions as to whether they're still getting here's a question that I always ask is, if you're going to add something else to your business, why stop doing what was working and this is just a general question for all marketers for us always to remember because I used to do this too. And it's like why stop something? That's that's that's that. What I need to learn how to do is I need to learn how to more systematize things because I can I can make I can I don't have to have five streams of income. I saw this girl who I think is awesome. She made this post yesterday. She said you know people really think buy businesses to have five streams of income. And with the same business this information business or even being an affiliate of an affiliate marketer could offer one on one training sessions, teaching virtual training sessions. Or no she had given an example to excuse me, she had given an example for a fitness trainer. Okay, a fitness trainer. Now check this out. A fitness trainer instead of having five businesses five streams of income stream number one doing one on one training sessions in person. Dream number two teaching virtual training sessions stream number three creating meal prep plans for your clients to coincide or where weight gain ossicles out selling workout March waist trainers resistance bands, yoga mats, detox teas for five YouTube channels with workout routines. Number six affiliate marketing referral link from a gym gets paid when your clients create a gym membership in the same place. You literally train them or just send them to or whatever but likely you're going to train them there. Now you're getting paid twice in the same building. And it's that's always a great thing to do because if a trainer is trying to train you without paying the gym, it's not going to end well. So that's great, it's just a smart thing to do and it makes sense to the client. It would make sense to the client to do that. So there's actually six ways to create, you know, a, you know, a stream of income from the same business. And the challenge that I see and I had this challenge Tuesday, because there's nothing wrong nobody ever does anything wrong. We're just creative entrepreneurs who are trying to create stuff and we see opportunity and that's the beauty of this business as well as that you're a free man and you get to do whatever the hell you want. And we here at legendary want to create independent entrepreneurs and marketers not dependent people. And so when I see somebody and I think about a lot of my experience, too, I really thought that I needed to be involved in multiple different businesses. But the thing that we ended up with on the inside of the business blueprints is probably one of the best ways to kind of, you know, to kind of to kind of do this without getting too overwhelmed. And that's just simply having, you know, kind of like a main front door offer. And you know, the challenge that I see a lot of affiliates, affiliate marketers the mistake that I see them make is that they they they their instead of promote as you get more advanced like yourself is up instead of companies and products that the transition is where you go from, you know, just promoting other people's stuff to now you create your own ebook or something that you give away on the front end. So now it's branded to you. And then you introduce your first product right here as your first offer. And way too many of us are under utilizing the follow up series. You're we're way under utilized and I just had somebody on the call on Tuesday on show just so that happens in this is probably not what you're doing. But I was just speaking to a lot of the new people that there's a really good way to add multiple streams and then there can be a more destructive way to add multiple streams and we've seen this with several affiliates as well. Matter of fact, we had a unique scenario where a couple about us about six to nine months ago 12 months ago something like that. This popular marketer on TikTok created a campaign about the death of Legendary Marketer. Remember that? What did he do? Let me tell you why we find ourselves or roll in the mud with pigs. Is because those marketers went around secretly in their in their in all of our top affiliates inboxes it was just another form of kind of sharking and poaching and trying to ride on the coattails of somebody else. But they went around and poached all of our affiliates. And then all of our affiliates were like, Oh yeah, awesome. Woohoo. Let's get behind it. And we had several affiliates who were humming along with a nice solid evergreen business model, where they were not promoting like Legendary or the 15 day challenge as the main thing. They were getting their TikTok profile and all this. And we had people that because they pivoted to promote something new in a destructive way. Several of them actually lost their entire TikTok accounts. Because people you know, they just pivoted and got excited and we're pitching this product. And it was just it was like one of those things where unfortunately a lot of people have and now of course, say market I think selling something for $35,000 And I'm not sure that that they're still supporting the students or reselling it or who knows but I mean, I think we just had another record breaking month last month before, so we put them in it's been a long game and we're trying to teach our affiliates not out of control, not because we want to dominate anybody, just because it's a tragedy. When you see somebody who was absolutely humming, huge, you know, TikTok profile or whatever. And then they destructively jumped to do this massive promotion in abandon those good education based marketing tactics that we teach here, and then just go to promote a product all over your Tiktok profile and all that. Look at that, as the US started promoting people are gonna mark that as affiliate marketing or whatever. That's how you lose your accounts, right? So the promotion of multiple things is is is such a powerful thing, whether it be multiple courses, whether it be multiple different things that you personally offer, whether it be multiple products that you're an affiliate of, but the challenge is, is that when we do it, like not strategically, and we just pivot on the on the, you know, I rolled him off something and now all of a sudden, yeah, maybe I can make money with that. And I set up the account and I started promoting and I'm I, as I'm doing that just out of newness, naiveness maybe even a little desperation. I just want to make money. I ended up sort of shitting on my long term, and it's hard to communicate that for us because we don't want to try to keep anybody from doing anything. But there's there's ways that are more destructive than others to kind of create multiple streams of income. What are some of you guys like that you've screwed up? Whether it applies to what we're talking about or not? And what are some of the things that you've done like I called you out just a second ago about like, why just stop the Facebook group thing? Because if that's a $10,000 a month income, it's like why not add that to your autoresponder series, that exact promotion that you ran? Why not add that to your autoresponder series? Run that promotion for two weeks? And then cap it? What do you mean run it for two weeks? It's an autoresponder. The emails people I'm running this promotion for two weeks, and then you say, So you send you emails for two weeks and after two weeks you say this offer is, is no this is the last email I'm gonna send about this offer. This offer is going off the table. Right. And, and, you know, there's some software that you can use like deadline funnel and stuff. Like that. You don't even need to get that you can just run these promotions that work well. If you promote a product and it works well for a lot of everyone, a lot of good autoresponder series, and it allows me to stay value based in education based on my audience instead of being pitchy to them. That makes sense and what makes makes absolute sense and it's something that I struggle with myself is is emails because the follow up emails are important and I've been actually the last even writing them lives that you can also just email marketing is so important that I just want to add this and then I want to interrupt again but email marketing whether you're adding them to an autoresponder series is even teach this in the business blueprint step by step in case anybody wants to know every concept of philosophy high level and how to set it all up. However, there is so in my email, autoresponder follow up series, those are the emails that go up automatically when somebody subscribes to my list. And the other thing I can do if I can broadcast live to my list, and I kept me on my list that way, too. So the point here is that I'm not selling all over my TikTok profile, but I'm getting them more into my world. That I think is the point that I'm that I'm trying to push about, about this. These lessons and sometimes the hard way. 

Zeb: Oh, yeah, and I agree with you 1% And it comes back to not staying focused, right. One thing I have been challenged with myself, I gotta add brain to believe it or not, as long as I'm a good squirrel outside so I'm not distracted over here because just because I was good and a professional career doesn't mean I'm real smart and focused and things like that. One of the biggest challenges is like the only good good all right benefit from anything else. It's like a near death experience with me, but this I'm good at. So using a good focus strategy where you're stuck if you start with TikTok focus on TikTok creating value on TikTok taking the people off of TikTok and putting them into your autoresponder, your email list, your Facebook group. I think that's the most important piece. And that's a piece that you know, I started back. I realized that is the most important piece because that's how you nurture your audience. When you take them off the goldmine it's not just TikTok I'm seeing Instagram reels and Facebook reels now or are starting to take off because I've just started dabbling and those things and I'm getting a lot of views and think the short form video is to get the people of those areas and put them in your list or put them in your group where you can nurture them and really build that connection and that's when your encounter scientist and I I've done this a couple of times, so I know it works every single time.

Dave: I was just saying I totally understand that. Right. It's almost like the entrepreneurs like well, I conquered that mountain. Now it's time to go . We all do that. It's weird that we do that. If there's anybody new here that's paying attention. 

Zeb: Number one thing is if you're in Legendary follow Legendary success. Figure out this niche or learn how to do this skill set that's transferable. Anything you ever hear. When your audience your audience is no income. So I always tell people you focus on the audience and the value in the money just comes magically after that. What if you'd say chase the money and I see so many people coming out here. And it's not just legendary. It's everything. And they just join a course the next day. They're just promoting the course and it's like, did you even go through the course for one day? It's like, did you take two days to go through the course I can guarantee if you probably look at I don't know if you can track it goes it goes through the course and stuff like that, but just don't go through the course they just automatically start creating content on TikTok and they make a couple sales, but they're not building the infrastructure to keep this long term longevity thing. And that's probably one of the biggest challenges that I've found. And, I always come back to just focusing on one platform. I focus on short form video right now, and nurturing an audience trying to get on out of TikTok off Facebook. And he's again winning, but there's nothing to pull here. I want to just add something if you're done with your thoughts. 

Dave: You're just talking about focus, you're talking about you know, you're talking about these things that are really important for us to understand and I want to add something to that and it's advice from a business mogul. We probably all know, Warren Buffett thinks every entrepreneur needs to do this. I tell you, I used to really want to make things a lot more complicated than I do now. I have gone back to this advice over and over again and every time I have gone back literally Google search to find this and just read it over and over again because it's so powerful and I want to share it all. If you're an aspiring entrepreneur or business owner, Warren Buffett wants you to do something tomorrow morning. Tomorrow when you look in the mirror after you've gotten up just right, put it in lipstick or whatever you want on the mayor said at Goldman Sachs 10,000 Small Business planet event at LaGuardia Community College, the phrase is not it's not satisfying my customer. Since happy customers are your best advocates and this is so blessed I am standing I'm standing up for this one. Since happy customers are your best advocates. Is this that has lighted just you don't have to pay them. You don't see them. But they're talking to people all the time. Friends, folks, Legendary Marketers. Nowadays in the age of comment sections in the age of reviews in the age of you know what there's nowhere to hide. And you know who's gonna succeed if we're having a recession coming up or you know, it's gonna if they can continue in this you know, whatever other crazy Mark doesn't matter. Business who delights the customer who delights the customer who has the customer down in the comments. Saying, This is great. This is valuable. The people who on their Google reviews, these people are good. The people who hate. You know what would be an honor for me, is for each one of you. If and this is the first time I've asked for this or curious if any of you get value from the show, go up here on our Facebook page or go over to our Google reviews and leave us a review share your honest opinion because I'm in the game I'm doing this every day exposing our myself are everything because I want to know your honest opinion. Nowadays as a business owner, do either provide value. You're gonna get brushed to the side because people are going to call you out. So we have the number one thing the one thing that's going to keep you in business is delighting your customer. Why? They're going to tell people about it in the comments. They're going to tell people about it on Google reviews. They're they're so much going to go around telling their friends and family because internet's here, they're still going to do that. But they're going to be in your comments. They're going to be on your Facebook page. They're going to be on your Tiktok they're going to be over here on Google reviews. They're going to be over here in your event. Right now, delighting the customer, not satisfying lighting. Wow. That is a whole different level of satisfaction. But delighting the customer was is a timeless principle that worked for ages and he's been giving this advice businesses that he invest in to help them grow. So his money this is the number one piece of advice he's been printing for the past decades. And ask how do I take this and apply it to my business? The number one way that I deploy that principle in this business is by never selling? Literally, what the hell are you talking about Dave? That's never no never selling never was just this was helpful to you. You need to learn those transition statements. All of you if this was helpful to you. If you want more information if you'd like to learn the exact strategies in full detail in less than 20 minutes, click the link in my bio opt in watch the training video. Simple transition statement after it's not selling you're never delighting, it's just like no hold on. You want more value? Oh, whip up some more value limbo. Email your ask for another year. And if you want to buy then fantastic if not just hanging out on my email list and keep getting value. I'm here to delight you and teach you until you're ready to buy. That's how me and yours are made. 

Zeb: And I think more people need to think long term. Some people get lucky making 10,000 their first three months but most people don't really see if they can come in this game and say I'm going to devote 12 months of my life. Learning this skill set and taking action on this skill set and actually nurturing an audience. If people would phone them. They'd be completely free in 12 months and they could walk away from any job but the problem is people do not focus enough. They chase the money they see all the years this week or 7000 Today, you know you cannot pay attention to all that stuff. You got to learn a skill set you got to provide value, you got to nurture your audience and I believe delighting your customer, you know whether you own a business or you're a personal brand, that's 100% because that's that's one thing that I I'm not out there. I don't put screenshots of money that I've made and none of that stuff and I get caught by people six months before they actually asked, Hey, can you have a call where we can talk about you know what my options are? And they'll ask me what I want them to buy. And I just tell them and then they go by it's because after you do this, your custom you don't have to sell you don't have to sell out no, you just provide value and nurture your audience and you win like crazy. And that's you know, you see like the McCracken all the time, right that don't do this this dried up saturated or whatever. Legendary marketer has been around for years and is still crushing it and there's a reason why because they have good products for their company, you know, pretty ethical. That's one reason why I've always always sent people to Legendary Marketer, but uh, you just got to learn a skill set and like a customer provide audit. By any means necessary. I see people crabbing and complaining about fighting people, customers over stuff. Like, what are you doing? You idiot? 

Dave: I like to delete customers so much that they feel like assholes for being an asshole. If you come at me with asshole energy, I'm not going to beef up you and be like, let me let me solve this for you. Hold on a second. No, no, no, no, no. Let me delight you. Let me get humble. Let me add it as if you're going to delight your customers. You got to get humble. The best thing that I ever did as in my pursuit of leadership and entrepreneurship is get humble and just deflate my ego. And just that's how I delight my customers in that theme and self care and go to therapy Get your shit right. Get your shit your trauma, your addiction, your low self esteem. Get that shit taken care of. Stop avoiding it. Go face it, why? You'll be such a whole person you'll feel so much better about yourself. Be cut more comfortable in your own skin when old shit bugaboos hang ups aren't in a meeting you see. Your Man Man gets so tough because they're there. They're hurt man. You know something? Something's going on. Have you ever met? Man. I healed myself. And now I can delight people. It's my pleasure. I wouldn't delight nobody right? Self here, right. But it's like wow, you know, because I realize it also I try to put myself in other people's shoes like as, man this is a big step for somebody this somebody who's tested time, energy dreams, their goals. I mean, I want to make it work for somebody I want to. I want to show you what true and measured bullshit that you've probably experienced in the past where they're shaming and blaming and drilling sites standing over you and making you feel bad about yourself. Not everybody's got a different journey. Be gentle with ourselves because we're certain people even though we act real strong, but that's why all this stuff is important that we talk about the mental game the you know, the emotional getting itself up then, you know getting right with our past getting right with what, then I can humble. I can realize that I have everything that I have because of my customers. Sure. I have a message that obviously resonates but they're putting their trust in their time to listen to me to spend with me to learn from me, and I take that frickin slip you know, and it's a mentality of service. I think some of it came from me. I got cleaned, and I was struggling or when an opiate addiction came back in the fall and I went to treat or relapse. I got clean again in 2008. Like I wrote, eating, you know what I mean there is like you need to get humble. Go auto pick up those chairs. Go outside, pick up the scooter out but learn to be of service that was to take floors, hate coffee, all this kind of shit. To learn how to be of service to people. A man that transferred really well over in the business and has continued down that path. I've gotten better at delighting people because I gotta be okay with myself to delight you.

Zeb: Especially when we're on social media and everybody is judging it. Fake it till you make it just a video. Share your journey uniquely with an audience and focus on the money later. The money just comes with magic if you tell your story, sell stories, sell facts. Tell your story. No matter how bad it is, you know you no matter how bad your story is there somebody there's a group of people out there that are waiting for you to share your thoughts and once you do, it is a complete game. change what my friends and family would think. You know, once I put all that to bed, I was able to just be myself and speak my opinions because there's a ton of people in this world and they're waiting for us to share our values. Maybe they're not ready to buy from us. Like you said as long as you're trying to sell and we're just adding value in how you buy from you know the marketing versus selling. I've found that early on when you're trying to constantly just chase the money because you're just looking man, I want to get that commission so bad. They can smell like blood in the water when it's dark, right? They just know that and it's easy to just start with value and keep consistent and you will win, win win win every single time and I've been through faith every single day and if you don't know, waste everybody's time at that point. But I love Legendary. I love you Dave and what we have here is just amazing. And people really should learn this skill set because it'll set you free 

Dave: 100% Yeah, it really will. And you know, like your customers know these little nuggets every day there's this thing called Elephant covers everything. So we ask that you go through the challenge if you're serious about it let me give you a little bit of a taste of what we what we cover in the blueprints and made consider getting serious about your education, going through the blueprints learning this stuff in edutainment somebody asked how do you I think Alyssa as you know detail all along what what do you what do you mean yeah, let's let's dig into this and this is taken straight from the blueprints if you all want more in depth, this is in the fishing formula section of the blueprints. Well, edutainment is the secret sauce to Chinami in the waters and attracting prospects to you. This will all make more sense if you blueprints and you understand what I mean by this fishing formula and chumming the waters but chumming water when I'm fishing down in the water to bring the fish to the boat right in edutainment. You got to bring people to my page. You're gonna bring them to my content, and I gotta get them to watch my videos. edutainment is the secret to doing that. When you combine education and entertainment, this is so important. You can't just go out there and TT a little film you'll Chris you know for everything that you teach me, you'll probably create five more questions. You have to keep it so remember who your target audience is. I talk about that in the species section of the fishing formula, understanding who you're going after. In most cases, it's going to be new people. So if you're teaching stuff that's deep into what you're doing with no entertainment, I'm gonna go old genealogy and know who you're teaching. The large portion of buyers are always going to be people who are getting or who want to know. Get started. edutainment is not always about being funny, nor is it the need to be a professor. It's not about writing jokes. It's also not about giving like it's, it's your serious, all right, you don't need to script out your jokes and all that kind of stuff. It's just about having a spirit of humor and a spirit of giving something that's useful to somebody educating them in some way. You're not eliminating pain completely at this point. Instead, you're giving them small doses of patience which will provide hope in a way as possible, so I don't want to teach you everything because then that eliminates all your pain or gives you the answer before you spend money right so a lot of people say give all your free stuff away for free. Well, that's Oh part doing a 15 second deal. So what we find and what we're finding now is that short form video actually that's what we're getting into. The short form video is really a place to offer some small doses of medication, but not to try to get into the full remedy the full solution first of all, you don't have second of all you have overwhelmed and confused with that. But it's just about giving small doses of inspiration or addressing their pain and can do that in a creative is that every single person that you see on the show has examples by the dozen or by the 100 on their profiles. Each platform has a different native format of CHM and you know I say we'll cover that more in detail in the setup and start fishery section but edutainment about insurance. Reform there's a there's a there's actually a there's actually a fine line between giving it too much. You know, because again, if you give away you gotta be thinking about this. What is my customer thinking and feeling as I'm saying this? Is it? What new questions Is it creating? That's why I always train will answer the question you thought of while you were answering the question that they asked, just answer the question that they asked and say do you have any more questions? Oh, and the same thing is true here with our content is that we want to give them doses of pain medication or doses of Hope dose. We always have to leave some in the water you know every educate edutainment small dose que section wrapped in humor humor is always going to be and how do I be be humorous some of you are wondering well, how do I What do you mean? Entertainment? I'm not funny. Well, hey, you know what? Entertainment is about just the way you deliver some things. And here's what you do when it gets a little bit. My facial expressions I take my tonality and sort of my expressiveness and increase it by like 20 30% from normally what I am in regular life, which means that I'm more expressive, more fun. More energy there's more powerfully on video. And that a lot of times is my is my the entertainment aspect of the edutainment formula, just my energy. It's not that I'm particularly funny. I'm a I'm an awkward guy, man. You know, I mean, I'm just not you know, it's hard for me to do that and be funny and all that kind of shit. I get it. The facial expressions that's how I get my juice. That's how I get my entertainment factor across in my content. How about for you? What would what is edutainment and we'll wrap up here shortly because this has gone fast. 

Zeb: Like I said, yeah, like I said short form video is the future right now. Right? I don't know for much longer. But right now that's the golden opportunity to figure it out. How to get your customers you know, you still got the hook at the beginning and your content, your call to action. So you still got those three things you got to focus on but you got to grant real seriousness and provide just a little bit of right. Hey, did you know Amazon Walmart actually pays you to share their product? Yeah, that's teaching right there. Did you know that they do this by just asking a simple question because I did that information to give them value, but you also want the mass users to ask you how right so then your call to action in your comments. Hey, ask how to learn more and then you send them to your free ebook, or the business builder challenge or whatever it is that you're wanting to give them a little bit more than within that. You say here's a little bit more. Can you sell one more Yeah, exactly. It's like it's kind of a shitty analogy, but they have to leave. It's sort of like if they brought you a 10 pound apple. You'd be full for the meal, right? And TikToks and really having to do stupid stuff. On TikTok like, my glasses on my face and stuff like that. That you still are stupid, but that keeps her question like wait a minute, what did he just do? And it keeps them on your page. Get them off a tick tock and so it's all just trial and error. Having fun you really got to have fun and you got to stay consistent. I mean, consistent action is and you can do this for seven straight days. or dare. I always tell people to focus on like 30 days, swipe a goal like I post 1,2,3 for every video that just put them on TikTok Facebook and Instagram reels and just do it for 30 days and see what happens. And I'll be surprisingly shocked at the ability to get in front of the camera and what you learn. Five How do you just come across speaking so I'm like I've done this like 100 times right? You think right 500 hours of going live on video gives you confidence you come through as being confident in and provides value but don't give all the tools and Toolbox away.

Dave: Like I could teach everything and then say like there's they're there. You know, do that but it's just unnecessary. It's unnecessary. They don't even want that. And that's one of the things that I learned about marketing and my customers. My customer, I gotta stop sharing any of what I'm doing in the comment section, I'm telling you, all of you who are listening. They don't know better than me about what to do in your business. They and they're not going to know better than you once you are six months into this just three months into this just one month with just a whim you know about how to convert people. Somebody doesn't want to convert and they want to complain about it in the comments. Don't let that change your operation. You know, these people say Oh, I would ever give me everything for free. But the people who say they want everything for free because they haven't paid attention we've been saying this in this industry for a decade. If you don't pay you don't pay attention. And that's why I know if I don't pay for something. I don't ask for courses for free men. I don't ask to get comped. We don't comp people are legendary, because you don't pay attention. And so I have to give somebody like I can't give them the pay, because then they'll actually pay attention to the long form content, you know , longer and I'm talking about because they do have some stuff. Some people will want to listen to Joe Rogan and sit there and smoke a doob for hours or as they're driving. Say, Yeah, I'll listen to this long form content but here your entertainment trying to teach everybody something on the front end. It's unnecessary. They get paid. Just Chum the Waters. Just give them a bit of edutainment by asking and I love that some of the Talk videos that are doing the best nowadays Arnie you don't even need to speak literally Amazon go, Walmart all will pay you to market their products. No, we'll pay you commissions and give you a referral link for you to get their products online. And learn more. I mean, that is edutainment, a really beautiful thing about tick tock like I just get so fired up about this, because it's just gets simpler you will know that people don't know. People think oh tick tock the runs over there's another tick tock right around the corners. Shits are gonna get slower. You think that all on the internet. One day comes to a screeching halt. Streaming media company is gonna say some dude it's gonna say we'll call on Wall Street or whatever working for some count we know they're going to be out and building the next Facebook I'm building the next TikTok Well, at least like me are going to be doing come maybe because you know what? It's just its timing. It's an opportunity. It's about learning the skills now. Now, so you can get one that was supposed to right now, and it's called tick tock. It's called Instagram. It's called. It's called your email list. And if you follow the trends in Lesson Seven, then you can get the last word. We had a mastermind recently and there's a bunch of people that bought the blueprints that didn't go through them folks, you got to go through the train this very important thing and this is something I buy the thing and it ain't magically gonna by osmosis just download in your head. It will go through the shit and you got to just follow it. Just watch it just one time at least. And then deploy and take learn do teach, just like Zeb said learn do teach, do teach, go learn do teach, learn it. Do it teach it right if you niche your content ideas, something for God's sakes. Yeah, absolutely. And this is why so many people in the course don't make it because oh to learn it, do it, eat it. If you take data one day ahead of that person that hasn't gone through that right right. If I bought Legendary Marketer today, I want the blueprints of what I would do if I didn't have the following. I will make some notes from what I learned today. I'm gonna do this every single day and I would apply to talk and I would just share my journey. This is it wasn't I say jab five leads yesterday want to know how I did it applies to any business or your network or affiliate marketing business. That's what was my content and then I would go into some brief hey, here's what I did. or more, click the link above. I've been doing the same thing for 10 years. It's almost like I could come up with and just say the same thing to try to teach the same thing, because it's not new. There's nothing wrong with laying the chairs as some of the platforms have changed in the last 10 years, man it's hands down. I've just wave I wish I would have started it years earlier. But you know, I was. I just thought it was a joke at first but this is short for me. This is a joke. It's hilarious how simple it is. That's why it's a joke and I really want to it's just the new business card. You know what I mean? It's the new VHS. It's the new CD. You know, like it's the new form of it just just give me Instagram people exchange it's all it is. It's just a longer I can if I meet you ASAP summers I'll come and look you up. I can pick up a couple of things I can if I want to know and that's how I get your life journey. Like a business car. Just folks just having they don't because we wanted didn't say, Oh, well, you know, TikToks just for the little dancing girls or whatever. Just Oh, oh, you know, like I like flair. Whoa, you know, it's and that one went way over the old head and that's okay. Nobody's coming to save you know, glitch like nobody's coming in. I mean, each year yeah, this is should I pay attention to or know this shit. You know, and it's like we all deserve exactly what we get because of taking the decision and saying without. After being in the Hall of Fame, all of the people that I've known 1000s of people in my personal life that I've met business, who I would not trade with single not a single one of them's a single person that I know for now to get to the point in life where you don't want to trade places with anybody. And I don't give a shit if you do that through the linear market or not. But you have to do that. That last thought goes to you. And that's like, just believe in yourself enough to invest in yourself. Don't be scared to try new things. I mean, I would question how many millionaires were made. In the last two years, I have been talking alone. So just go out there and create content leads, move them to your email list, move them to your Facebook group and you will in this set of affiliate marketing digital marketing coaching consider any job and it's a beautiful thing. I feel completely free. I love I love the skill set of marketing, and many people will enjoy the process gets mean beyond blank days said that you don't need to bash other other groups or other things just be yourself enjoy and you got everything right here and legendary just these wakeup shows come show up but these wakeups just here's what I don't give a shit. I know a lot of people do this or think there is an ROI, which is fine. Just get you know what? Do it. Do it, do it. Don't wait. And you know what if you're not going to do it, if you're not going to move on to something else for a while. You know what I mean? There are people that legitimately just like to grow and aren't particularly good. And slam bam and wham bam, bam business we talked about and I just do want to speak to this bill for a second. If you're getting value really you feel bad for being here and growing. I don't give a damn about human growth. You know, go with us. If you want to build a business, if you want to apply these skills when you want to build a business, fantastic. But you know, sometimes we set up the message for until there will be one my brother, thank you so good to see you and, and and and come back and let's do another webinar soon.

Zeb: All right, take care, Dave. 

Dave: Thanks, buddy. All right, my friends. You can follow his app of course and check them out. We've got his handle there on TikTok. All right, my friends. Go ahead and run in my corner where you will start getting weird texts where people will just send you a reminder every morning that we're going live and you can come home and you can come on and join the party. And we pass up legendary just like I do every day. All right, my friends, peace.

Learning New Skills To Improve Your Business

Below is the transcription for this episode:

Dave: Hey, what's going on my friends, it's David Sharpe here. And welcome to wake up legendary this morning. We have somebody who is experiencing more than just financial breakthroughs, as I have experienced from this industry as well. So I can very much relate to that, that it's not just all about the money for me, but I've transformed and in a sense this, this industry has, in a way also saved or given me a life I can very much so relate to our guests this morning. So please help me welcome to the show. Bree, how are you? Good. How are you? Thanks for having me. Hey, you're very welcome. I think you're calling in from the same state that I'm in. Is that right?

Brie: Yes, I am in South Florida. 

Dave: So, um, you know, tell us a little bit about what you were looking for? What, what, what, what, what drove you or brought you online? And then how did you either come across legendary or are you looking for something when you found us?

Brie: Right? So long story short. i In November, I quit my job. I was a club manager for private country clubs. And it's a very challenging and defeating job mentally and physically. And I just came to like a cracking point. And I was like, I can't do this anymore. I can't live like this. Right? Like, it's just, I was extremely depressed and I quit and I had no idea where to turn. I was on Tik Tok. Actually, as she was on your show, Shannon, who did phenomenal. I actually have something about her video. I just like, reached out to me and I was able to relate to her which was one thing that I took from her and brought to my own is being relatable to people. And so I messaged her and I explained and she was like, This is great, blah, blah, give it a try. So I started it and the first video, I was in tears. It was literally the intro video of your story. And I was hooked since then I spent every single day studying watching videos, educating myself and kind of experimenting. 

Dave:  I love that word experimenting. So have you ever now the reason why I love that word is because Bri Have you ever done or operated a business before?

Brie: No, that definitely is not. And it's a big learning experience. I actually did. I started in January. And I made a TikTok. And I had this idea of like, just didn't work out. I actually was reading through the legendary Facebook and I was an extremely great resource to take advantage of even just reading through comments. And so many people, like my first account, just failed horribly. The second one always goes better. So I'm like, Okay, well, I don't feel as bad anymore. So I ditched that tick tock and I started a brand new one with a whole different outlook and ideas, and it just happened to work well, for me. 

Dave: Sometimes when you just start over and just, you know, just just just kind of start from scratch. Sometimes it's easier to build a home than to try to remodel something that's already existing. And, you know, I think that's a good analogy for a lot of our social media. A lot of us have social media accounts that we've had for a long time or family. And so a lot of times, the smartest thing for somebody to do is just start a new profile, just start a new profile. Now, there are times as well, where you may be marketing on any platform, whether it be paid or organic, it makes sense to just go ahead and start a new profile. It's also not a crime in any way, shape, or form to have multiple profiles going at multiple times. I mean, real big marketing agencies and so forth, may have, you know, hundreds of accounts that that's, you know, that they're and you know, and they have access to them all inside of their either Instagram app or their you know, and so it's there are no rules. And I think that's one of the biggest things that it's difficult to communicate to folks is because we do have so many questions when we come in, right? We do have so many questions. But the word that you use to experiment, as long as you're, as long as you're setting up the pages, the way that we show you the way that you're generally writing, copy the way that we teach you, there is room for experiment. And that's, that's what we're we're I get so crazy, both excited and frustrated. Because I, it's so difficult to communicate that you literally can do anything that you want, and there's no rules, you can totally experiment, even outside of what somebody says. Even me, and I just wonder how are you? Open Space? Or is that something?

Brie: Yes, I do. I know, in the training, there was a lot of don't reinvent the wheel, which I love to try to do. So that's hard, I really do have all that open space. And there are no rules. And that's very hard to stick to and I like to say my greatest success are the videos that I did not reinvent the wheel, I found what worked for other people, but I did end up putting my own twist to it that makes it my own my own style. And those are the ones that did the absolute best for me when I didn't try to go too far out of the way to create my own work, it  just didn't work. Like the people have done that succeeded at it and my own methods didn't work.

Dave: So I want to talk just a little bit briefly about all the emotion that came up for you and how you felt so you know how you felt so moved or inspired or seen right by the video that I created. You said that you felt felt, I would assume you felt real seen and understood. As a matter of fact, you wrote to us that you felt no one ever understood your kindness and sort of felt like you're alone in the world. And I think a lot of people can relate to that. I certainly can. Talk to us both from your experience, but also as a spin off marketer. Why do you think that I talk to people every single morning because I want to stay really intimately connected with what's going on in people's heads that I'm marketing to. So it's almost a bit this is a masterclass every morning to learn about people's psychology ology and how they buy and what moves them in sales material right marketing material so are you able to go back and sort of reverse engineer the emotional appeal that is copy in the you know the angles that I used in it was real I was showing videos of things that I've done stuff like that, but are you able to go back and some what is dissect or analyze that process and now say what can I say about that into my marketing?

Brie: Yes so going back to the whole like emotional part it and why it moves me how I put that into my marketing was like I said I was working at private clubs and it's it's rough on you people are very mean and so that's my kind of felt like my kindness has always taken advantage of and then hearing your words how'd they touch me? I figure that that's the route that if you can connect with me that way that I can connect with other people by sharing my own story and so yes I said I feel like kindness is overlooked and I'm misunderstood when you don't really didn't really do it in my own marketing just because I feel like that should be more light and entertaining. So I like entertaining and educating. But it is for all of the people that opt in to my page that's when I really I got down and

emails were very descriptive into my own story and they were extremely personal to be completely honest probably a little too personal but I I'm open book and I like to share those things because that makes it real and I think because people started receiving my emails that's when I started getting greater success because I was opening up like you might see this girl on TikTok. She lives in Florida and has a great life but like you get in, see the emails there's a whole different side of me and I think that's going to be like oh my god like I get that it's easy to put on the way and they were really trusting me my greatest success can you do.

Dave: Absolutely and think about it from this perspective as well as as as everything that you just said which was complete like spot on we we need to capture someone's attention long enough to capture their heart and mind right we can do that in second videos on tick tock it's hard but you can do that in lives but it's hard to tell your story in 15 seconds and myself for somebody else so it it's difficult to tell your full story and connect emotionally somebody in 15 seconds but you're right it's entertaining it's educational enough you know really is all you're doing is you're just you're just really it's kind of like fishing that's why I call it the fishing


formula in the blueprint because it's like there's a bait a piece of bait in somebody just is like swimming by and I Oh, I'm hungry. I'll take that bait and it's like hey, you know now I can't stop watching it you know now I want more of it. You know? It's fish don't want Like the boat our customers ideally do want to come in to vote because they because they want more of what we're doing it takes time to expose people to you to your full story and to your to really connect with them emotionally longer than 16 seconds and even though we live in a in a tinder in a tinder connect with people than 15 seconds despite what what your fathers may have taught you out there young men it takes long connect with people Problem 15 seconds so we have to offer them something that's valuable enough that they'll say yes I'll give you my email in exchange for that. So we then can bring them to me yeah you know capture the their hearts in their minds which is exactly what you said I go into more depth on my bridge page well the beauty about it the reason why we can go into more depth on that bridge page it is because if for some reason they have to leave or if some reason they X out because of whatever reason we have their email address followed back up with them. And so I just am fascinated when I hear use which is that process was exactly the same process that you experienced as a buyer and it's important go back and dissect that because we can learn a lot made that this what I just told is exactly what you did you where you were you David Sharpe  

We've got time for you to watch a 20 minute sales video and if you leave Shannon can follow back up with you. It's just that what happened is exactly it's just, if you ever doubt the market. So are you imagining that they have a lot of the same struggles as you? How are you learning to really relate to them through your speaking so um yeah I just kind of feel the way that I feel and they just don't want to say it and I feel like that's specifically why.

Brie: I didn't want to show in my videos I didn't want to. I like to talk to people who really care, like if they read it they know Oh, they understand. But essentially I just kind of, I'm just honest and open with my own self and then whoever follows and agrees like I'm I guess I don't specifically go out and find the perfect one. I just say what I'm feeling and that works really well for me. Somebody said act like you're on FaceTime with somebody, you know, which is also kind of psychologically trying to train yourself to do it but I just kind of kept to myself that it just, I kept recording and this is I don't really know how this helps me but I got like one of the little green lights. So like when you're not holding your phone for some reason that made it a lot easier for me to just handle more natural when I'm like back here so it's not as forced in my case and awkward

Dave: That is such a good tip because I really, really also do much better when I'm not holding them plus and also the phone's not shaking around. You know what I mean? Like even if you're not a shaky person, like a lot like just the shaking of just your body. I've spoken about my microphone several times. It sits right there. There's some fancy thing that has buttons on it and stuff. One day I just plugged a couple of things in and it worked and I was just like, holy shit. Don't touch that again. Is just kind of like my point here is that I love that tip and low production simple solutions, right? That's what is winning right now. There's no need to overcomplicate or even think that you're not capable. Because just maybe a simple tweak, like putting your phone on a little tripod or setting it there might help you to be more relaxed. There's so many simple solutions for the problems that sometimes we feel like we can't get through or have you come up against anything so far in your journey where you were, like, close to quitting, but you didn't and what was that experience like?

Brie: Yes. So with the little defeat that I have for my first one, like I said, that was it. It is a little embarrassing. I mean, it's not really because I mean realistically, it's literally not embarrassing at all, but


Dave: You felt embarrassed.

Brie: I did it and it did feel really bad and I felt embarrassed.

Dave: But I just want to say that I do things that are embarrassing or that I'm that are it's I mean, you know, it's I just want everybody to know that it's actually I actually try sometimes now to embarrass myself because it's like if I can take that I can take anything and in now not by being vulgar or not by but just by doing silly shit just by you know popping up on the on the on the on the camera every day in the same shirt and people not knowing whether I've actually washed it and taking a shower or not and then actually saying that so people think to him, does he really not take showers or do his laundry? And I'm going to leave that up for your imagination but my point here is that you know that this is all just an experiment anyways. And here's the cool thing about our initial embarrassing content is we act like it's going to be the State of the Union address and the entire world is going to get to watch it and it's like, no, just you know, one person in India, you know, one person in Indonesia and two people in New York City saw your first video it's like get over it. You know what I mean? I just ranted. Sorry. You said the first one was embarrassing and I asked you how you overcame a situation when you wanted to quit?

Brie: Yes. So more. So the second time I was in the process of driving from Florida to Ohio. I was going through a lot of things going on at that time. So I was just kind of down again. And I kind of neglected my page for about like a week. And for some reason that gave me so much like hidden anxiety that I can't go back on what I want to say, like if I go back I pushed it off like oh my god, like what did I do? Like I just worked it out. Just get on your computer like what does it matter? Just do it. What did you miss or hurt yourself for not going back? I don't know why that bothered me so much. But I went back and then I made sure I was consistent every single day after that. And that's when things started really escalating for me.

Dave:  Yeah, yeah. And it's hilarious too, because we do really, truly hold ourselves to this presidential level. Don't we?

Brie: No, I didn't. I was very disappointed in myself. I only posted like two videos one day I'm like, oh my god, like gaming was more than that. It took me some training. I actually scheduled out my day and my content so that way I could stay on track with myself. And not get behind. I don't feel like I have to give up because I'm too far behind. But realistically, it's your own page. There are no rules or guidelines so rarely are you ever behind.

Dave: Never never I mean I know I know guys. Yet. They're out there though. It's either just a couple of guys who I've known recently in the last couple of years who you know made tons of money in affiliate marketing and built up huge YouTube channels and then just would disappear and not post on him for like 6789 months and then come back and post one video and you know, if you can do that you can do that. More. It's easier to do that. Once you've got some consistency. You've got some traffic flowing and you've got an email list you can work with. But yeah, the truth is, from a business standpoint, it's not smart to not show up and open the doors of your business 365 days a year. From a business side, man, it's not the smartest thing in Adel, from a short term to a long term. It's an unnamed matter. You know what I mean? Long term it does not matter one bed if you miss one, five. It doesn't matter. of showing up to your business. Yes. Yes. Is it going to hurt you next year? No. It's not. And I think that's one of the things it's difficult for us entrepreneurs and new entrepreneurs to do is to rise above the kind of week or month and look more long term. What's your experience with that has been that also difficult for I mean, sounds like you've had challenges like that, because I think that's the mindset that we're in when we are frustrated. And thanks for sharing that with me. But what are you, what are you focused on? Are you focused on the long term? Are you focused on what I am going to accomplish this year? Do you have something that you're aiming for? What are the milestones maybe that are milestones for you that you've already set in stone or things that you're aiming for? That maybe you haven't down and put up on a wall but you're aiming for?

Brie: Yes, so actually, I really I'm really glad you asked that. So if we're thinking long term. I mean, when I went into something like this, I was thinking long term because I was like I'm never stepping foot at a job ever again. Like it's my long term and my mindset was going to do this and you're going to make it happen. There's no other choice. So that's the mindset I gave myself with the skills that I learned from the training and courses that I took, I actually was able to get another marketing position certainly in my marketing and sales. I specifically got into every case as well as an actual job but I'm doing the same thing for both. So yes, it's really fun. 

I have the dream job and I've always wanted a brand new, huge company. It's amazing. So I have a long term and I have my tube. I have my own business and I have this one and the company and they've all seen my tech talk and so they're alright, like let's do that for us. Permanently and it worked out extremely well for me and I couldn't thank you enough for being your everything because I would not be here today without learning everything that I did both which is my problem I'm having right now.

Dave: There's always a challenge, breathers always a challenge and like Bill, our guests last week, a military guy of 25 years or something he said something I'll never forget. He said my challenge and that's why I like it. They're my challenges, not somebody else's challenges and I take pride in overcoming my challenges. I don't have to overcome your challenges. I don't ever have to overcome my neighbors' challenges. I don't ever have to overcome my relatives' challenges and all that because that's codependency and that ain't none of my business. But I got to overcome my challenges. I like how you caught yourself right there. I'm happy to talk about your problems and challenges with you but you know what the truth of the matter is is when you get off of this and you go into your daily routine and you go handle those challenges that will do way more for you way more for your self esteem way more for your confidence than me sitting here coddling you are trying to tell you it's okay or saying that I'll do it for you or anything like that. None of that we need to need to design ourselves the same way that we want to design our lives and we have to make ourselves into the entrepreneurs that we need to be when our parents weren't, you know, champion makers. They they weren't they were just sitting there trying to raise a kid and keep them alive for God's sakes, probably, you know, if we want to win, we have to go out and learn how to win and we have to overcome our challenges and that's what I hear in new breed and that's why why you've been successful and that's why I know that this is just the beginning for you. So thank you for sharing this unbelievable message this morning. I absolutely packed if you will. What would you leave? Leave us with this more

Dave: We need to hear one last word from you. What would you leave us with this morning?

Brie: My last words I would have to say are and this is because I had to teach myself this is to live the life that you deserve. And I have put that in all at the end of my emails because I feel like that is so important, like understand my worth until I had to take a step back and see things from a way bigger picture and see more opportunity opened up many opportunities as well I should say because a lot of people kind of looked at me funny when I told them what I was doing. And then when they saw how fun and cool my videos were they're like that is amazing. Amazing. Like I love that. Like how'd you do that? And I thought it was funny. But it made me happy that you live the life that you deserve. And anyone tell you that anything you're doing is stupid because if it makes

Dave: If you're happy, who cares if anybody else is happy, you know what I mean? Like that's where I'm also there in my life right now worry with with a lot of you know a lot of people where it was just maybe the older I get it and thankfully that happens as you get older or has happened with me anyways, you know, I've I've you know, I went and I got the dad body you know I chasing around the kids. I don't have time for bullshit. You know what I mean? So it's like, I think also we both start to care less what people think. But also, we've got less time for the bullshit and time wasters and people who don't believe in our dreams are not going to support us and I think we start to realize what support looks like. It's not a family member who says they love us but shames us or criticizes us. It's somebody who says, Hey, you shouldn't have told me let me just say, Hey, I'm here to support you. How can I make you feel loved? Because love and support is an action word, right? And so we have a choice. We concern ourselves with these people and that's what's so great about it. I think this community has so many different people that I can connect with it. Even if you know I don't have entrepreneurs and people in my family or whatever that understand that not all are going to understand. They understand. They know who Benjamin Franklin is and they understand that language but anyway, a lot of friends I'm friends with in this industry, man. You know, it's amazing. My wife was like not in my business and not a part of my business when I first started and now she's full time we work side by side every single day in a different room. In the same house, you know what I mean? It's cool, it's a cool thing. So don't give up and I'm not speaking to you, bro. Just just everybody. Don't give up on your family. Don't give up on your friends. Just keep doing you and you'll see who loves and supports you just keep doing you don't give up on them yet. Even if it seems like they gave up on you or whatever. Just keep your eye on the prize and don't let anybody get you off track. It really takes a lot of focus. And somebody said yesterday, really putting the blinders on. And you've described that in your own way this morning. Breathe is just that focus and that determination and that willingness to experiment. And I think they used that word earlier. So thank you. It's been wonderful and honoring your energy is wonderful. Thanks so much. We'll talk to you later. So connect with Bree, she's awesome. And I really enjoyed that conversation as I do. Each and every morning. So give her some support. Give her a follow, see what you can learn from her. Add her to your network of people who are understanding and supportive of what we're doing here. Right. It's like there's a new friend that you can meet every morning and there's somebody new even if you don't watch the show one morning, which I don't know why you wouldn't but you know, there's a lot of friends you can make in this community. So if you're new here, don't underestimate it was just, there was so much in that interview. Experience, Min teen it which taps into the hole, which taps into the whole initiative versus entitlement thing I've been talking about this week. I mean, there was just a lot to unpack in that. And the biggest thing that I hope everybody walks away with each morning is just the fact that really you're seeing people who are ordinary just like you or you're just your parents, whatever meaning that tells faculty what to think that's so valuable.

Dave: So make a decision today to continue to go through the challenge if you're going through the challenge to invest in yourself and your education if that's something you feel compelled to do here or somewhere else, get into our Blueprints if you can, they'll change everything. For you, if you use them if you use them, my friend and come back for another episode. Tomorrow we'll see it'll be Friday. 10am

How To Work A Full Time Job While Growing Your Affiliate Marketing Business

Below is the transcription for this episode:

Matt:  What's going on everybody? Happy Wednesday. June 8. I hope you guys are doing well. We're live and we are live every single Monday through Friday at 10am Eastern. If you're newer to our show you can text the letters WUL to (813)-296-8553. You'll get a little text message reminder, every single time that we go live. I can actually show you exactly what this looks like.

And then you know you can you can I just tapped it. Boom, there it is. You hit play your shot right into Facebook. So we are pumped to have you all with us and we've got a fun and exciting show. We're going to chat a little bit about how the legendary marketer education has transformed the lives of Lisa and Lance and talk a little bit about what they do and all of their businesses so we would love to we also have another special guest who's going to pop on as well which we don't typically do you and I'm excited about that. So we joined. Let's bring on our guests and before I bring on our guests can we do a little hand clap emoji. Just to welcome in. Lisa and Lance. How's it going? 

Lisa: Morning! How are you? Morning doing well. It is beautiful. It was good. Actually, I shouldn't say it's beautiful. It's hot. Here in Phoenix. We're expecting like 107 Today it's gonna be pretty brutal. But yeah, it'll be fine. So you know we when we go live with clients and people who came into our fleet and ended up having success. We typically don't do this but I'm gonna bring on a guy who is I think pretty instrumental, dear success, but I'll let you guys actually confirm that. Daniel is here with us. 

Lisa: Hi Daniel. How are you? 

Daniel: Hi, Lisa.

Matt:  Hey, what's up? I've actually never met Daniel like officially I don't we haven't actually like met face to face. We've been on different meetings and stuff but I just wanted to bring him on cuz he recommended that you guys come on the show. And I was one of the main reasons we reached out and said you guys have a cool story that you share with us and so how was your guys' time with Daniel What was that like and then Daniel, maybe you can share a little bit about your experience up to?

Lisa: Well, I'm the one who met with Daniel. And I did of course, you know, the challenge. And you know, meeting Daniel was very transforming. He used a lot of language that was, you know, action oriented, and very personable. And that's he actually, just meeting a person of Legendary helped me realize that it was a real authentic group of people. And then also we just got to know each other in a different way. I even shared my husband's story with Daniel and what he had gone through in his life experiences because Daniel shared a little bit about himself with me and I was like, You know what, Daniel, I'm going to share a video, a YouTube video of my husband and an interview. And it was you know, he had said it was impactful so, you know, that's basically the communication that you get when you go into one of these stuff into the community is, you know, you just, it's, it's very transforming. Cool.

Matt:  That's so cool. Daniel, and what, when you're working with them and working with most clients, what's that been like? And there's a lot of people on here who have never met a business plan advisor, I have no idea what you do. Maybe you can tell people in a minute what exactly it is you do and how you walk people through and then what was your experience chatting with Lisa like,

Daniel:  You know, as a business plan advisor I my main objective is just to really guide, advise, listen, and just give you the best direction on how to do it the right way right. And do it the right way the first time but working with Lisa was actually a little bit of home because she has such an inspirational story with Lance, what he's gone through I have very similar paths to that. And overcoming those objections in life was really very inspiring for me and then to hear the story come to light of how amazing that they're doing. I couldn't couldn't be less than anything but happy for them. Super cool.


Matt:  I love it. Daniel, you probably have calls to get on and stuff. I just wanted to bring you on. Thanks for coming on, man.

Lisa: Thank you, Daniel. Thanks for everything. Appreciate it.

Matt: Well, cool. I'm glad that he got to stop and that was awesome. Oh, nice. So you guys found us found Legendary in like, I don't know, way back in June of last year. So I think it was actually looked and it was almost a year ago to this day that you originally found us and tell us about finding us and then it I don't know if it took a little bit of time to get into our program or to start the training but tell us just a little bit about how you found us first of all, and then and then what happened after you purchased our course and how did that whole process shake out?

Lisa: So real quick when the situation happened. I was laid off from work. It was only like four months that I was laid off. Labs continue to work because Lampson is an addictions counselor at a prestigious Recovery Center here in Southern California. So he continued to work which helped us. He's been through a lot. I mean, Malibu fires run through all the addiction treatment centers so he was like home a year prior and so just we've been through a lot here in Southern California. But anyhow, so in about a month we were considered essential. And we were told to go back to work because I'm in the food supply chain. And when I went back to work, pretty much like one out of every third person went back to work. And I'm in my late 60s And I was just I'm personally speaking now to this day I'm just exhausted entirely physically it's laborious. And it's been like that ever since it's really hard to find workers. But regardless of that, so about a year passes and I'm telling myself mentally in my head, there's got to be an easier way there's got to be an easier way to make life gotta be an easier way and I went online on YouTube, YouTube, watch her and I want you to all the time, and I saw I typed in how to make money online. I came across a gentleman who did a 30 minute video. Yeah, I broke down into 10 different ways to make money online. I said wait until the end because I got the best one for you in my top 10. It was a 15 second three lead challenge and he didn't make any grandiose claims. He just said follow what they do and you know you will end up making money and he's but you have to follow up to the tee. So I signed up. It was like $1 Yeah, so after I signed up for the dollar, I was like, you know, it doesn't really cost me that much, it just seemed like just you know, added up a little bit. So I also purchased something else. But what he didn't say is when you sign up for TikTok because that's the 15 second free line when you sign up for TikTok. Don't get distracted, which I did.

Matt: You gotta you gotta mean case of scroliosis

Lisa: And my thumb's are not that strong. That generation you know, you guys have powerful bones.  So about so as the summer months came, it was getting harder and harder to work and that's when I started checking out 15 Second free leads. They showed me everything like how to take a portrait, a profile picture, talked about all the details anyway, going. I then realized I was getting emails from David Sharpe about other options and that did have the 15 Day Challenge. And around October is when I just pointed and clicked and I just took the challenge and that's when I met Daniel. And it took me a while after that. I was in my head all the time, about Oh, I gotta get this I got it. The structure doesn't reverse. And on Christmas day I told my husband I say you know what? I'm just gonna do it. And I put my first video out and like couldn't fit on the screen. But I said show up every day and you never know what happens. So I'm close to 7000 followers and it's pretty, it's organic.

Matt: Traffic 7000 Wow. That's super cool.

Lisa: And I post once a day, okay. Wow,

Matt: That's pretty amazing. Actually. How long ago did you start posting daily?

Lisa: On that day? Oh, by so up once a day there might be like, I make a couple of times. I've made a couple of mistakes or I thought I posted like, you were boarding on a flight and I go okay, great. I posted it. Show up later on that next day. I'm like, dang, and then go through. So you know, there's those things that happen. But once a day, it really does help, you know, just to show up and put something every now and then times a day. But I know my limitations and I know me. If I go full gangbusters like seven eight times a day or like people say we want to get you know, a lot of traffic. I'm going to suffer from burnout and you probably won't see me.

Matt: Yeah. Oh, totally.

Lisa: And this I've always said this and this is actually my tagline that this is a marathon. It's not a sprint.

Matt: Like that a lot. That is something that we're gonna get the sort of background behind the scenes in our company and legendary. We operate a framework, basically just, you know, Lord, please just don't let us eff this up like that's kind of the mantra that we've taken on. Just don't, don't f it up. You know? What we mean by that is Verizon sprint every day we come up as marketers with these crazy ideas. Oh, wow. We could change our whole business. But here we go with this stuff and the truth is, it is just kind of showing up every day, being consistent and taking action. Taking meaningful hard action, but just being consistent showing up every day. There's a lot to be said about that. It's especially amplified in an industry like ours where you might get a lot of people who are always launching new courses and here's the hot new thing. And we decided to take more of an approach of selling information about a business model that has really been done for a long, long time I could do 12 years ago and it was different. I mean, we didn't have Tic Toc, but we have blogs and we had, you know, forums and I don't know weird stuff, but it was just it looked different, but it's done the same exact thing that I've been doing. So anyway, that's cool. That's cool. And I'm guessing you've learned a lot and also probably grown a lot in you know, showing up consistently on social media after you know, never really having much social media presence. Like you know if you've grown.

Lisa: Well you know what's happened is not only is my is I could see what I didn't see before and that's through the knowledge that I've gained from the from the blueprints, but also just the association with legendary you know, I like I said I was a big YouTube consumer, I was a big consumer of content. And I would watch and then I even went on people's Patreon and because I liked their channel, and so I was open on Patreon, right? But I never made the connection that that is an income stream for them or clicked the link below. That's an income stream for them or we're gonna go out on boxing today because we got a lot of gifts from our fans. Right then comes through and you're going into this free and training it just you learn a new language and you learn a new perspective. And you start seeing what you've always seen, but you never really saw it. And you know, now I'm like this is possible. This isn't you know, the emails are an asset. You know, the platform and the Evergreen traffic, you don't learn that language. You know, this is all new language that you learn. So the Evergreen traffic, that's an asset. You start listening to some of the people that you like. I followed the Whoa on YouTube, and he did a chat, a walk and talk and he talked about how he's been posting daily on YouTube for 10 years. And the man since he started singing for 10 years he's got all these evergreen tiles on his page. He makes money on ad sets. He makes his money on a few merch things, and he doesn't for anybody. So he's 48 years old and is going to be 50 I think. And he's just got half a million people on him and daily. People come in and see that they couldn't see a tile or from like, five years ago. Right? Yeah. And it's just constantly running. Yes, all the time. It's everything.

Matt: I show that sometimes. You said something that I talk about so often but you said something about. I’m going to share my screen here real quick, about making money with Adsense and stuff like that. This is the part of the business that a lot of people don't think about. They're starting some sort of content creation, but this might be hard to do, but you don't really need to see it. This guy is Zack George and lots of people know about this guy, Zach. He does dog training. And you know, I show this in the decade in the day sometimes search for dog training or something like that. And usually when I search for dog training, one of his YouTube videos will come up and in particular, one of them is from 2013, I think. And that thing just lives on the first page of Google for one of the most hotly searched I had never clicked on a video either so it wasn't like they were remembering that I like him or something. And, and also a guy named Judd, Judd all bring he's really popular on YouTube. Last mastermind you know, he was talking all about how people were asking, well, how you know, whether certain streams of income can you do or whatever. And I think Judd has, you know, Judd has about 200,000 subscribers on YouTube. And he said you know, I'm I'm I do about $95,000 in just getting paid from YouTube, just getting paid from YouTube got didn't even have to sell anything or put any links in my bio or anything. And I could basically make $95,000 a year, but he makes those you know, when you talked about the 2030 minute video kind of thing, like he makes style content, some of them he's got a 51 minute video, long stuff like that, but people forget that if you can get good at creating content, especially on YouTube, you can monetize all of that content. And like you can just forget about selling anything. You should, I think but some people just don't want some people like us that literally stood out to me as he doesn't work for anybody. He's not reporting to where he's sitting at home, and his sweatbands in his kitchen. He showed each of us his first videos here. I don't know how I got on this rant. I'm sorry, but I did his videos from oldest to newest and he just wanted to show us you know hey look like my oldest first videos three years ago are kind of crowded trying to figure out and I'll show you how to reply from the internet. Like he's like, look, I'm sitting in our kitchen. In our tiny 700 square foot apartment in Chicago. We've got kids and stockings up here. I got kids' toys piled up behind me. Got a dog bed down here and I'm sitting here in a little V neck and and I got a pen here and and I'm off and running and I don't care as I just you know, and I just I find that funny because he it just boils down to getting started showing up consistently every day and he's obviously been really successful with us right now but and with other me also promoting things like click funnels and software tools and all kinds of stuff. So anyway, I don't know how I got on the Judd Judd all brain rant, but here we are. So you guys are also you do, Lance, a little bit of work on like YouTube and things that are on a podcast, I think YouTube on the brain. Tell us a little bit about that. And how did that start?

Lance: Well, you know, about 11 years ago I came home from a stay in upstate for those that know what that means, you know, and didn't have my compass. I didn't know what direction I was going to take. But I knew I was going to be responsible. So I had a little no kitchen job and then a maintenance job and because of my benefit over 29 years, I wouldn't say just sober is the people that taught me how to find my way back from that darkness really. It was like being taught by a master how to grow up. You know what I mean? Super Powers. And it was like, I love you. But I'm going to tell you a truth that you're not going to like, if you follow my direction, you're going to have an amazing life. You know, because a lot of times we don't want to hear the truth. We should shy away from it. But we know like somebody's telling it from a place of love. You can't run away from that. They've got your best interest. And so I came home and I was working on this for a friend of mine and one of the treatment centers here in Culver City and he was like, you know, you're going to school for this counseling thing. Today you're a counselor and I'm going to give you a caseload and it was like, okay, okay, and you know, it's not I wouldn't even call it counseling, I would just call it Life mentoring, and it goes beyond alcohol or substances because anybody can get sober but not a lot of people know how to live a good life. Especially if you've been using them for 5-10, 20 years, and you get sober data. But there's in the 25th century What the hell is this? And a lot of people don't understand that aspect of learning how to live a healthy life can be inspired by purpose and passion and to live and believe that you can actually achieve it. So you know, I've had really good success with a lot of the clients for that work there. And I usually get a lot of the guys coming home from prison or jail or the failure to launch kids that come from the rich families in Beverly Hills. Because they just needed some love and direction. It's kind of funny how you can get a guy in prison as an only kid out of Beverly Hills. It's a failure to launch and there's not a big difference. Wow. Yeah. And teaching them how to live their lives was a passion. It's what I do to this day even when I'm working in a treatment center. Because I don't really talk a lot about drugs and alcohol. That's easy. We get that how to live life is a whole other level of life and let go of the past narratives and like I can't do this. I'm not good enough or mom did this or dad did that and you got to get to that narrative to see today and never live well. So I left there because I was a little egotistical in my success and thought I'd be a high muckety muck in a treatment center and found out they were doing shady stuff. You know there's people like that in the universe and made a decision that I'm not going to have my name attached to something that doesn't have integrity on it because that's what I stand for. So I quit with a parachute. Wow. And yeah, exactly like okay, how am I gonna pay my bills? But right, I had built relationships with people which is really the most important part. I think of anything we do in your industry or my industry or in life. And I called a friend and she was an old supervisor who knew me and I said, Do you know anywhere where there's any work and she goes, would you not do process groups and I'm like, No, of course. You know, compensation is really the essence of everything we do as people to learn and grow. And so she goes, You know, I'm not a cliffside here in Malibu, and I can give you three groups a day and pay $100 a group and I'm like, Okay, I'll see you tomorrow. Like that beats $18 an hour for sure. I've probably been to the cliffside now. Six to seven years. Oh, wow. Okay. But in the interim of all of that a lot of changes are happening in life. Just like David. Is your partner David?

Matt: Yeah, yeah, he's the founder. 

Lance: Well, he had a while back on the set where everybody was trying to calm him down because he wanted to burn buildings. down around those rules that were fucking trashy by language.

Matt: He doesn't mind that. I don't mind.

Lance: I got him 100% Because just like in your industry, there's a lot of people that are all about the money and not about the clients and helping them grow. better lives. Yeah. And I've watched that over the years in the industry I'm in and I think in my industry is a little bit more heartfelt because we're not just talking about taking advantage of people for their money. These people are on the verge of overdosing on fit and all or dying on the streets are hurting a family again. And it's just something that's been a passion for me to really step in and just be the best I can be there but I'm growing my I have a company I started three four years ago. And it's hard, it's not unlike on my own trying to figure it out. But I've watched Lisa. I'm inspired by what she's doing with you guys.

Lisa: And now we're getting to the whole thing about YouTube and TikTok.

Lance: I had a guy. I hired somebody, a coach out of Florida who helped me like I guess get comfortable with myself on a stage. And I think that's a really big part of it. Because you know, you've got to have a presence and know who you are. And I'm not an egotistical guy, although I probably could be if I wanted to be but I'm more about helping people. It's like it's not an ego thing. It's a spirit thing. You know, because 29 years ago, I was in an ad seg cell in a prison with no hope of ever coming home. Instead of prayer, like on my knees, snot coming out of my nose and crying profusely thinking I was going to die in prison. God I can't live a decent life and continue to do the things I'm doing helped me and everything has changed since then. And me sitting here. I could get emotional so I'm gonna maintain it a little bit as but me sitting here is a result of a lot of people who got established and inspired to change. And I'm just an echo in that in that journey of many others before me. And everything I have is a result of all those people Bill Bob and even the people that came before that did the help of helping other people. And so now I'm sitting here today, and my company is called wide. Obviously we get addicted but what about your life and creating content that helps people connect to life and to it's more than just getting sober? It's about transforming your life. It really is like letting go of the things that haven't worked and stepping into something new and unknown. And I'm really big on changing the narrative that we have a conversation with ourselves about in teaching people that they can live in today and have a better future. So I have so many things on the plate that I've been consumed during COVID working in Malibu an extra day so I mean I was doing I tell the clients to have a balance in their lives, but we're doing the scheduling the other takes up teaching them how to do scheduling. They give a calendar, but seven days a week, 24 hours a day. And I feel it now.

Lisa: That's what we were talking about. This is what we're talking about the other day, the calendar. Yeah. Why don't you make a calendar? Why don't you make a journal? Why don't you make a program? You know, and this is something that you could watch on your channel. This is something you can launch as a platform you know, and that's where, you know, you can actually have a way to transform other people's lives experiencing something very similar. His story's not similar to a lot of but but doing this.

Matt:  I love it

Lance: With the clients because you know, I'm not gonna. I wouldn't realize that Monday, Tuesday, Thursday, Friday and four days a week. I've dedicated four hours a day to traffic and commuting through LA and eight hours to accompany that's not really I'm making somebody else's dreams come true and not mine financially. And so I've made a decision in the past two weeks to take that extra depth and giving them back to move that resource of time into writing the book or more it's not a book, it's a workbook. Yeah. But that and creating content and working on my website and on the YouTube and the TikToks and all this stuff, because I'm learning that exposure is in very, very important thing to get yourself out there right taking action. And so I am on a podcast with a gentleman where we interview a lot of people that have had life experiences, whether it's in prison, we just got done doing one with Theo Flurry, the hockey player. Yeah, he's amazing. We had a great hour long conversation with him as he's driving through some outskirts of Canada in the woods somewhere, you know, yeah, I was in the woods. But, you know, in talking about my friend Mark, who's one of the cofounders of the largest blood gang and Los Angeles case and how he's helping transform lives today. in Pasadena. I do groups on Wednesday night with him over there with gang members to help them see a better life. It's very active, but I'm also going to do a podcast where my own company was setting that up. 

Lisa: We're setting up our space. Mimecast

Lance: It's about creating somebody because I tell you this and I'll let loose and get back in here in industry, in an industry, where we help people sustain better lives and find sobriety and build lives. On a good day, long term sobriety is what we want. We want a better life. We want sobriety and a better life. On a good day. Most treatment centers have a success rate in that spectrum, including a or NA and there's gonna be a lot of people that don't like this but it's just faculty. On the best day, there's a 15% long term success rate. Now you have guys that keep coming back, which is great, but just overall somebody that says I'm done, I want a better life and I'm stepping into it. A 15% success rate. I'm disgusted with that. And I get it. It's both and it's the clients and the facilities. But if I'm a heart surgeon and you're coming in for heart surgery, and I say I have evidence based practices, I have the best staff, the best facility and I sell it. Yeah. And you go okay, what's your success rate? And I say, if 10% On a good day, you're not gonna let me do heart street. You are right yet. We're selling that agenda. And it's become about making money. And the quick fix of getting people sober, but we are not really addressing the long term aftercare things and that's where live over addiction comes in. So if you have a loved one that's in treatment, and you just spent 35 or $40,000, putting them through 30 days of treatment, and on the back end, they get a pat on the butt and good luck with the therapy or someplace they really don't know right? It's no wonder they keep relapses like prisons recidivism rate is about the same, which is sad. And so here I am saying for $2,500 a month, all walk with your loved one. That's his coaching. Walk with your loved one for $2,500 a month. Not much considering what you just spent right to help your loved one navigate and have a plan and a goal and a schedule. And stay after the fact. Yeah, yeah. To live their life and step into that world that they don't know how to navigate the mediation with the family and with themselves work. And right now, that's a really big void unless some companies are saying, I work with you, but you gotta send a document. We're gonna be there for hours a day, four days a week, we're going to make sure you get good meals to treat your ILP and that's $45,000 for three months on a contract and I'm like, What am I doing wrong? Well, you know, it's not that's

Matt: And that's everywhere because my wife worked in, my wife worked in a mental health practice and same thing. She was an inpatient or an inpatient place where people who had tried to harm themselves would come in and spend a week there. And it's sort of like, you know, rehab facility or whatever, where there's intensive care, there's some meds, there's some, you know, get people stable, right. And, and then after that, that's like, a, you know, like, nice little pat on the back. Hope it goes well, you know, and they refer people to outpatient and stuff, but getting insurance involved and getting all this stuff. It's like, you know, how much hope and how much real help is being given beyond that. I like to relate with that so much because I don't know what their percentage is, but their percentage of people who are coming back with another attempt or a you know, another threat to you know, overdose on pills on, same thing, it's happening all the time. I feel like just stepping in there and doing that, or, or by saying that, what a what a what a vision to see the exact solution that needs to be there. But also, I just want to say that that's really cool that you actually are executing on it because there's a lot of people that I know who sit in your role or people who worked with my wife who just talk about that a lot. They just talk about it a lot. And they don't really do much if anything about it. They just sit and complain about it. Like hey, this what a problem we have, what a problem that exists, what a problem and at some point, somebody's gonna be like, hey, look like there's a clear solution here. Let's solve this. And then the other thing. Yeah, the other thing that came to mind too, is just how if you've ever seen on TikTok or YouTube, I mean the amount of channels and videos and content that are centered around people who have gotten sober, and just how viral and how powerful some of that content is. I mean, I've seen comments where people are, are talking about how you know one video one single video they were, they were, you know, half a bottle deep of Jack and they were like, they will just watch one video and something clicked and I've seen people who are a year sober two years sober. From the moment they saw a tick tock video, which I'm sure isn't super common, but still, when you really think about it, you know, you have this opportunity to sort of intercept people. I always think of marketing as as like the ability to just sort of accept attention and just sort of step into their their train of thought, and you can just you know, somebody's just sitting here, you know, like Lee so I was just scrolling and just one message one the way somebody says something can just immediately have like, Whoa, I never thought of it like that. And it would be just such a shame if people who are experts in certain things or have had crazy life experiences and have grown and become new people if they didn't share those not everybody's gonna share their stuff. But you know, I mean, you hired a coach and got all of this. I mean, you've got this new business running. I'll just tell you that man. Dave said something to our mastermind that I thought was really impactful. He said people don't need more training. They need to hear more stories. They don't need more training. They just need to hear more people's stories and what because the stories transform people. The life experience is, you know, on my knees, not running from my nose in prison. That's the kind of shit where people are like, oh, man, yeah, I feel I've been there before you know, and you can give them all the training and calendars which the calendar is great, too, all of that stuff. But when they connect with something like that, man that's really transformational.

Lisa: And when you're doing it with them, yeah. Action, you're doing it. You're guiding them by hand, you know, and I think there's like the actors rule. I'm not an actor. I live in Los Angeles and I don't like not having a headshot, but everybody seems to have but there's that breaking that veil, right. I guess there's like a role where you don't want to. I don't know if anybody out there knows what that is. But TikTok breaks and you really expose yourself. You know, I'll show up with like, sit here and pre-stick the shirt, you know, because I just finished cooking all kinds of stuff. And, you know, there's no rules really except watch the language but I don't think there's something that you know, the model in my company in my life, and Lisa will tell you a brown public I'll just talk to anybody if I'm if I get an opportunity to conversate my whole principle and what I believe in is let's start a new conversation. That life is really what it's about. Because the old conversation if it's not working for you, why are you keeping it?

Matt: I just gotta say that reminds me of my wife's a therapist, and we would talk about this thing called narrative based therapy, which is it sounds almost exactly like what you're talking about, which is beginning a new conversation that's not centered around shame and guilt and all of the past baggage. But let's read what if we reach the whole new store what if a new store started to have that sound? You know, and I love it. So I don't know, I think for different people, different modalities. But man, for whatever reason, even just just hearing about that therapy, modality for me feels so empowering. I'm like, yes, let's start a new story.

Lance: Like I can let go of that and have something new. It's like, thank you. Oh, it's like, I tell them that the narrative that we've had our whole lives is a prison we've created, I think in the movie Shawshank Redemption. The clients love this. Because that's one of my favorite movies is the ATM that we create this prison or it's imposed on us by family or environment or trauma and we go around in this self imposed prison. And it's almost we've become comfortable with it because it's been uncomfortable. And we've learned to survive and live with it like that Linus blanket and Charlie Brown. And it's like, it stinks. And nobody wants us around and we're miserable. We're hopeless. We have no purpose. It's like, somebody shoot me please or eat me. Yeah. And it's like, I tell the clients, getting out of where you're stuck is not going to be easy, that comfort zone. Little on a lot of uncomfortability for a short period of time to get your freedom from that place, yeah, what's the value of that? And I said, movie Shawshank the guy had to climb down and break a shitty ass pipe and crawl through 500 yards of shit to get free. That's really the way there's there's the only way out for us is to say okay, and make a decision for our lives. Moving forward. And going forward means I gotta clean up a lot of stuff and leave it in the past. Yep, learn how to like it's a narrative that's like a book that doesn't have the emotional content that it wants to add anymore. Once you do the work. It's there but it's like it's there. I'm here today and I'm thriving, and that's what I want my life to be about. When people can connect with that. Man, there's nothing like I can be tempted by a lot of things. I will not compromise. I will not compromise my integrity that keeps me out of that prison.

Lisa: Just like me as well. I have a lot of workplace trauma. Yes, that I've actually had kind of like in that hole. I've held it in. Just posting and sharing my story. A lot of these memories are starting to come up and starting. Yeah, starting to go. You know what, I think I should do a tick tock or a short on workplace trauma. I bet there's a lot of people who don't even know that they haven't, you know, and if they can identify I'm helping somebody and adding value into their life. Wow. Magic is how you do that in 30 seconds.

Lance: Lisa is a great example of what I just shared about Legendary and what you guys are doing with her. Not about the money that'll come with it or not? It's not about TikTok. It's not about all those things. Lisa was in a prison with this trauma with this concept of I don't know what I want to do. And now I see her I come home. She's in a real office by the bed. Or she's like working on something you have perfect. She's inspired to live today. And that's the most important. Everything else that comes out like gravy.

Lisa: I think that's why I do one TikTok a day because I'm present. What I put out. I'm present. I'm thinking about it. I'm doing something I'm writing down and then you know and and there's no such thing as a flopped video. If you show 100 views, that's 100 people, right? That's a lot of people. So you know, some people came in to fill a restaurant with that many people. So you know the thing is, if you have an impact on one person, double the value of your life. You know, so it's, there's no way I would not have done this if I had not just literally I'm not selling the 15 Day Challenge. I'm saying if you want to transform by purpose, there's little gifts in there all the way along with that and it has an impact on your future. Wow.

Matt:  You guys are cool, man. You guys are just cool. I like you guys a lot. You guys have a lot of wisdom and experience. I feel like that all of us can get a lot from let's see, for social media means you want people to follow you on TikTok. Is that a good spot for them to find you?

Lance: @Live_over_addiction

Lisa: Damage Done Podcast. Yeah, the damage done podcast for me.

Lance: My website is There's a link on there where people can go they can click the link it sets up like a free consultation, no money, you know, over like 1020 minutes to see if it's a good fit to help you or your loved one. And again, you know, it's because it's not for everybody and not everybody can afford it. I understand. I actually have a sliding scale depending. But those are the two key pieces. I mean, the website and the link set up a conversation which is what it's about working on file. 

Lisa: I made the funnel. I had done that for so long and I was like, Oh, my God, I did it in the TikTok start now I gotta do it again. All again. Today I was watching decade day like midway through I was like this my brain, the language I was like, what happened? Where am I?

Matt: Yeah, it's totally like beginning algebra and they start putting x's and y's in the math equations. Like it would happen to like four times for like, this doesn't make any sense. Well, cool. 

Lisa: And I'm starting another one that'll be coming up but that's not working. It's going to be a lifestyle. Awesome. People ask me every day about my hair color, some light, some on about lifestyle and things like that and I gotta lose weight. My health is not that good. So the doctor put me on weight loss.

Matt:  Well, you can you can you can bring all of that get all that stuff can be brought together. And yeah, you can absolutely do that.

Lisa: Six months transformation, six months.

Matt: A lot of you know you want to know you want to know funny. Here's what I'll wrap up with this. But here's a really funny example. A creative example of how people have tied together things like making money on the internet and health. We upload ideas, daily basis, looking at videos that will inspire everyone wanting to focus and most of his videos are like his videos. He's done a lot with shorts recently, but most of his videos yeah, here we go. Are like five early cancer warning signs or like how you know home remedies to treat toenail fungus and weird stuff. Weird stuff. Well, Chris, we've had him on the show before and he says financial concerns impacting your health. This may help even if he points people to heart voice people to our company and product. And he can kind of figure out a way to monetize this channel. He makes money from YouTube obviously but he just makes all the videos himself. He does all the editing and he just finds ideas. You know five foods you should eat if you want to lose weight. But he connected that all and you know he makes a decent little income from just not decent a little I mean, it just makes it come from YouTube channel. He's got some affiliate stuff he does too, but there's plenty. I just think I like when people do things that are creative, outside the box, because he's super interested in health stuff, but he's also really creative as a marketer and loves marketing and enjoys that aspect of it. But anyway, you guys are a blast. We're coming up in almost an hour or so. I'm gonna let you guys go for the day and anytime that you guys would like to come back on, I mean, if you guys are taking breaks or starting new things, coaching things going great. We would love to have you guys back on and I'd especially love for you guys to meet Dave and share a bit of your journey with him as well. And so just reach out to Roxy and maybe and see how many days we can have you guys back on. That'd be great. Yeah, thanks for coming on guys.

Lisa: Have a great one. Take care.

Matt: See? Alright guys, so you can follow Lisa and Lance right here. Let them know what was powerful today. Were a wrap for today. Wednesday, June 8. Dave will be back here tomorrow and Friday and have a good rest of your Wednesday. We'll see you back here. Tomorrow at 10am Eastern.

How To Make The Switch From Drop Shipping To Digital Marketing

Below is the transcription for this episode:

Matt:  What is going on everybody? Happy Wednesday, new month, June 1, and we're live. And if you are new to the show for the first time here, you can text the letters, text the letters WL 132968553. You'll get a short little text message reminder, every time that we go live. It'll pull open on your phone. It'll say, Hey, here's a little show intro, whatever. We write up a little blurb, and then there's a link you can dive right into the live super easy if you would like some merch I've got all sorts of merchandise if you want some merch okay I got I got a whole wardrobe just you can go to, I got people asking me all the time or email me where can we get it hats, shirts, hoodies, sweatpants, you name so every single Monday through Friday for the past I don't even know. We started doing this around 2020, early 2020 or something like that. We go live with a guest and it's unrehearsed and unscripted. Don't even give them questions that we're going to ask. We honestly don't even know where it's gonna go honestly. And we just unpack a little bit about their story and their journey. When we were at our last mastermind Dave said something he said you know, people don't need more training. They need to hear more stories. And it's really true and sent throughout my journey. I know that that sounds like I've had days where I'd be like, You know what, Dude, shut up. But the truth is, is I've had a lot of points in my journey where I was able to push through and figure things out and it was because I was inspired it was because I had the right people and the right stories around me that inspired me and helped me believe and so that's part of why we've taken this approach on the show. And so, we're going to bring on our guests for today. I think he's from Atlanta, but now residing in Florida. Is that right Mike?

Mike: That is correct. I am in South Florida. I grew up in Atlanta. So I made the trip back here. The perfect winter.

Matt:  Nice, nice. Well, thanks for coming on. You are sort of in our community. Tell us a little bit about the early days of getting started online. For those of you who don't know, we give a little a little questionnaire that we have people submit and you're talking about how you kind of started in drop shipping but do you go way back so tell us a little bit about your journey online and you've been in this about the same amount of time that I have which is pretty rare. Most people are out here by now. Tell us a little bit about your journey online and how you got started. Well,

Mike: I mean, online around the late 2000s before like around 2008-2009 ish. I actually got into drop shipping and so I was doing it was before the whole craze

Matt:  Yeah I didn't even know drop shipping was a thing.

Mike: I was an eBay hound teenager. I would always wonder how these people would get all these different things and posts on there. I've been wanting to make money since I was like 1314 years old.

Matt: Hey, me too. I used to steal my parents debit card and would buy wholesale calculators and resell them on eBay for like a small profit.

Mike: Exactly, exactly the same. So I came across it. I knew where to start getting the suppliers. I looked at all the different suppliers in the Asian market. And the biggest opportunity that came around was the whole p90x craze and I saw that I can get p90x DVDs. And wholesale super cheap and they were going where they were going up at that time for upwards of 100 bucks for a whole set. And I was getting them for maybe like $20 a set and so the market was crazy. And that's what I started doing and I was making a killing and you know it led from doing the p90x to start doing the iPhone chords like you know the iPhone was gaining traction at that time. And so all the little accessories associated with the phone were picking up steam and so I just started sourcing those things out over lunch on Alibaba and, you know, buying bulk and listing them on eBay. eBay was the place to do it. Yeah, and going really well. Then, you know, of course, eBay started to tighten their restrictions a little bit. It's always a battle. It's always a battle with them. But then you know, I switched out products. I switched out to a really nice product, which was a women's women's hair, flattening iron. Man, and those things were selling. Those are the good things, those things were selling. And so that's how I got my start, you know, it slowly started to decline because you know, more people got associated or got into the whole drop shipping game. And so, you know, eBay and Amazon started to tighten up their restrictions and they got to a point where I didn't want to be left holding the bag buying a bunch of supplies from overseas and not being able to offload it. So you know, I can just move out of there, but I was doing all of it. I was doing the arbitrage you know, Walmart Wayfair, those types of things. buying it from their marketing nope on Amazon, selling it directly from them. All of it. I've been doing this. I've been doing this for a while. That's how I got my start at least online and started making money online through the E commerce drop shipping area.

Matt: Cool. Now that's super cool. I've been around a while and didn't even really honestly realize that that well I guess I knew the eBay craze because I was a little bit in it. But man that's pretty wild. What so tickets from the beginning there were in the late 2000s Like 2009 1011. Two, how did you get to where you're at now? I mean, have you been working a job? Have you always been full time online and always been just making a living online? Like what's what's your life been like and what's How did you end up sort of in the Legendary circle? How'd you find us?

Mike: Okay, well, to bring it back. I am in the military. I was in the Marine Corps Reserves. And so that's all I was able to do in between because I wasn't active. So I still have a life out in the civilian world as well. So after the drop, the Drop Shipping type phase, I did jump into MLM around the 2012 timeframe as well and it was with Dave's previous company and I got to learn the basic skills of you know, what has actually taught and legendary you know, when it comes to blogging, SEO related, all those types of things. So, I got to get a taste of a little bit of my foundation from there, okay. And in 2014 I got a job in Afghanistan as a private contractor. And so I jumped on that and I went ahead and did that. Because it was either going to lose either dad or you know, maybe go back to school to you know, relearn some things, get my education up, but I decided to go to Afghanistan. And it was there when I decided like, Alright, I need to get back to the online game like this. I can't deal with this right here because while it paid well like the money was good at being out there. But man, it took maybe about the third rocket attack that we had out there for me to realize like I think I need to go find something else to do. Yeah, yeah, it's crazy. It's crazy out there. So saluting anybody that's been out there, they understand what goes down. But I really need to make a change. I mean, I'm out there in the desert. And, you know, you're risking your life, day in and day out, you know, and so you don't know what's promised for the next day. So it's just like, let me let me jump on my computer and I said, I gotta find something else to do. And so that's when I went ahead and I started looking at other Make Money Online type of stuff because it was a little weird. There were a lot of things going on at that time period like MLMs coming and going, all these different opportunities. So you just didn't know which one was going to be the best one to jump into. 

Matt:  And for everybody who's listening, what he means by that is, these companies would basically open up, do a big pre launch and get a bunch of people to join this MLM. And then you wake up one day, and like, literally, the office was closed. You're like, you're calling support, and you're like, they're like, they're like, We filed for bankruptcy. Sorry. And you're like, how do I get my money back? And they're like, you don't and that and the phone call and that's basically and that was that was Tom and I Dave tells a story about how he got into this like cell phone MLM plant in 2013 or 12 or 11 or something way back in the day, and before he could even I think he could only you only sold his data on it. And before his dad could even get the phone, they went out of business. He didn't even get something like that. Much of that. But you know what I mean? That's that kind of thing and people have gone through that a lot. And you know,


Mike: It was running rampant during the mid 20. Teens, like, that's what was going on. So you just weren't sure it was just, you didn't want to jump on the opportunity that wasn't gonna be there next month.

Matt: But you also didn't want to miss the opportunity you didn't exactly get in.

Mike: It was definitely the wild wild west in the online space. So I finally got out of Afghanistan. And while I was there, I was looking at different opportunities. This is all illnesses leading is going to lead into legendary but I started doing local degeneration, which I still do to this day, but it's more so of rank and rent. And so that's why I started doing it and that was going pretty well actually. You know if you can rank a website and local websites are much easier to write. And if you can do that, you can obviously sell the benefits to a business owner. And so that's what I was doing and I'm still doing that now in association with legendary, but it was creeping up onto when the pandemic started, it was starting to creep in. So around 20 about 2019 timeframe was when I could start seeing things changing. And I always loved the idea of affiliate marketing and all of that, but it was just like, I I got stuck when I got stuck in something that was making me money, and that's what I was doing. But I can read the tea leaves and see that things were about to change. And so it was in 2019 I actually came across Legendary. I saw an ad or something on Facebook that day and I was like oh man, so David Sharpe is back in the game. His training was always solid from back in the old days. And so I was like okay, let me take a look. And see what's going on. Because I was already kind of done with the MLM phase because it was just, it was unreliable. And so I saw that and I started looking into really what it was about. And I was like, Okay, this makes sense. This is something like the price point, of course, was the most attractive thing because you pay the seven bucks and take the online business challenge. And man, the knowledge you get from that there's people out here charging 1000s of dollars for the same information. So even if you only took that you'd be off and running. And so that's how it was me. So I was hooked. I went ahead and signed up to the Business Challenge, spoke with my advisor a few times when I was off and running and so once I got it once I got into the ecosystem were Legendary, and I said okay, I can see now how I can start pivoting to do some more affiliate marketing related things. Because, you know, dealing with just local businesses, I'm at the mercy of, you know, what happens to that business itself. And of course, you're also at the mercy of Google. So because it's the largest search engine around and if you're always having to play around with things every time they decide to do an algorithm change, and so that's too much. I didn't want to leave all the chairs there's too much control on. So I need to diversify.

Matt: And that's when many variables are controlled.

Mike: Exactly that is the most serious part and the most nerve wracking part of doing at least you know, Local Lead Generation and things like that is most of it really is out of your control. If Google didn't decide to just do an update, and all of a sudden, your different web properties are no longer on the first page. They're on page three, and you're trying to figure out what it is you need. To change and nothing happens overnight. All right. Let me put more focus into affiliate marketing, because that part of my business was good. And it was good that I did that because shortly after that's when the pandemic actually happened. And we know what happened with that. With a lot of local businesses. All right, customers, so your services weren't as needed, and you just didn't know how long that was gonna last. And so there was a decline, a temporary decline as well. And it was actually affiliate marketing that was I was able to make up everything and surpass. Everybody was hoping at the time.

Matt: No, I mean, the whole online space took a huge, huge leap and run at the beginning of that pandemic and honestly hasn't really slowed down since which is pretty great. You know, I even thought, you know, okay, summertime, summertime is here, people out of school are back traveling, but it's just it hasn't really changed.

Mike: No, not at all. Um, honestly, I mean, there's no better time now than to learn affiliate marketing and just learn that part of the business. I mean, there's so many places you can go once we actually learn the skills to do it. You can just apply it to so many different things. And now is the best time to do it. There's so many people that are unsure of what's to come. And there are at the same time, so many more opportunities being introduced, like with the whole crypto space and the web 3.0 And all the different things that come along with that. If we just tap into something that you are really interested in and learning well, you can start promoting those different products or services or those opportunities that come along. And so it's just it's so much that's happening. And so I think right now is a great time and I'm actually really appreciated that I did find legendary when I did because it got me it brought the spark back back in the early days over why I want to come online and working for yourself or at least learning the skill sets to do these things. is so beneficial. And so

Matt:  I wanted to well, where I was where I was thinking of going with that was exactly where you just took it which was, you said building the skill sets. And when I was I just you know, you found us almost exactly three years ago. And at that time. I mean, I hadn't even been working here that long. I was here but I'm working on that one. And I think that there's something really powerful about how long you've been in the online space because I think for context, a lot of times people will tune into the show or tune into our training or come to the 15 day challenge or whatever. forget sometimes that life is a pretty long journey. And, and and everything gets boiled into this like one moment, right? But when I think back to 2010 2009 and I'm first discovering you know, when I first figured out when I first heard about MLM it was I was watching this I was watching this training and you know MLMs get this bad vibe about being a pyramid scheme, right? Well this video is literally laying it out in the shape of a pyramid. And I was just like, and I was so I mean I was really torn, and I had no clue. But I was just sitting here talking about perpetual leverage. And I'm like, oh my god for leverage. Yes. You know, and I'm like, This is it. This is how I get rich. And so it's so anyway I found a way to get a couple of credit cards and get into this MLM travel club and all of this stuff right. Long story short, I had this. Here's what I think is interesting about this dynamic is if you would have told me 10 years ago as I'm getting started, hey, just build skills, right? Trust the process, maybe 10 years down the road, it works out. I wouldn't have felt that inspired. But if you told me hey look, not only can you can you learn skills that will be valuable for the next 1020 30 where you can have autonomy and total freedom, but also you can kind of earn while you learn as you're going and as you're figuring out these skills, you can earn a living like you can pay your bills, your rent your mortgage. And, you know, maybe you don't become a millionaire in five years, maybe become a millionaire and 20 but as you do it you also experience freedom and autonomy of not answering to a boss every day or you know going my wife quit her mental health therapy practice to start her own business and and you know, not going in and having management tell you out you're not you're probably not gonna get that promotion. And it's like what, excuse me, you know, and never dealing with that again. But I feel like there's also this element of which it would be it would be hard to to summarize all of the different skills and things you've learned in 10 years because you've put this into a career where you've taken all these bits and pieces and I know how that goes because that is the same thing. And now you've got this valuable skill set. That you it's sort of like wearing a tool belt some people only have a hammer, some people only have a tape measure, and you've got it all you've got all of these not everything but you've got a lot of different tools on that belt that you can pull out and reference in history and you know, fail that some successful ads and all of that stuff where you've seen it then there you've got the actual lived experience, which I think is really cool. You only been in our space for three years only in our company around our company for three years. But I think that from the time and let's add more to this. You're a blueprints member of ours as well, I believe right? Yes. And in 2019 We didn't have, for instance, a module on Instagram or Pinterest. We upgraded the business rents in 2020. From what they were before we took the affiliate marketing business blueprint and Dave update to give it a full update. And we keep doing that we're getting ready to update more of it. And I think that's an interesting sort of, isn't that kind of cool to have purchased something and then you know that the guys and gals in our industry usually when they do that they're like, Hey, you want to get 3.0 That's another extra 100 bucks. It's gonna go and how many times and you came into our atmosphere in 2019 Have we called you up and tried to sell you something for $20,000? Never. Yeah, yeah, never never. Because there isn't anything else to sell. It's just lifetime updates forever, which, for us, that's just how we operate and I sometimes don't make a big enough deal about that. So I'm a big deal now and I'm doing a little braggy thing here but it's fun. It's almost unfair. I haven't heard of it, but it's unprecedented in this industry. And as you go it is five years from now that we're still gonna whatever. I don't know what's going to come out in five years, maybe some new TikTok right or something. So the new app that's hot. And guess what? There's going to be probably me or somebody in our community who's got this brand new training, and we won't have charged anybody for it. As long as they've purchased our Blueprints. It's crazy. But how's your experience been in Legendary with our community with the training, and then also now as you're starting to really see some traction and things are picking up for you a lot of 1000s of followers you're making money. How has that changed things?

Mike: Oh, well, like when I first started the goal wasn't for me wasn't actually to promote Legendary. I just found the training so valuable that I can apply it just out in the world and on the online world. And so that's what that's where my focus was, well, you know, with the changes of everything going on, more people really need to have more options. And so, I always have you know, different family members, our friends are actually what I'm doing and how they can get involved. I just performed the legendary, and I was like, You know what, let me let me take this series and actually, along with doing my regular affiliate marketing stuff, let me actually put a little more effort into promoting legendary itself because more people need to see the opportunity because we don't know what and and so the little effort I started putting in I know you get the traction, you start getting leads and get the people joining this you get the sales, you know, you start you start seeing it happening and it's like okay, all right. So people are starting to actually see what it is that I'm saying, because it's not about me, it's not about getting rich overnight and getting all these fancy things. It's really It's, I really want to get better at the skill sets. And show people that if they learn skill sets, there are so many things that they can actually do with it online. Maybe they don't want to do affiliate marketing, that's fine. But everything that legendary teaches, you know, can be used for any field online. You're always you're always going to need to learn how to know how to market a product or sell products, how to how to pick up traffic, all that good stuff, all the different techniques and once you dive in, as the 15 they train then you go into the blueprints like I did, I went through the affiliate marketing, blueprint, both versions. And awesome. They're awesome. I always go back because I'm always learning something new. And so and I'm always you know, going back and taking notes, and all that good stuff. But, you know, you never know. And so the skills that I have acquired personally, I'm able to apply it to my you know, my rent and rent business as well are to all the other affiliate products or products that I am promoting to make affiliate commissions and things like that as well. And I just want to you know, have decided I just said you know what, let me show other people what it is. I'm talking about what I'm doing, because I'm just doing my own thing, because I don't care about being everybody's face, you know, so I but now I was like well, let me show people what it is I'm talking about I have enough people want wondering where they're making my mind they realize I don't work in nine to five. I haven't worked a nine to five for a very long time. And so this is what I do. This is this the reason I did it, not because it's going to make you rich overnight is because you're going to learn skill sets that could

Matt: Possibly make you rich depend

Mike: On what you're doing. Right but you got to learn how to do these things. And so it's not expensive. $7.07 hours, get on the ground and get on the online business builder challenge if you want to better hacking, go ahead and get the $1 training course. Sure you get the business, you get the business training. Dollar versus $7. I mean it's so many opportunities in the air, at any price point. You don't take advantage of it because you're not you're not serious, are your mind somewhere else.

Matt: And And for somebody who's I just feel like for somebody who is newer and has never delved into something like this before. I really feel like for seven bucks to actually dive into some sort of training like this. What a cool thing like being able to dive into some sort of course or a or training about how to make money on the internet. It's such a risk free Dave says I think what Dave says in the video he says something like, you know for less than apparel Wrangler Jeans at Walmart, you can get started or whatever. But I feel like if I'm thinking about it, and I'm like this normal person, just anybody out in the world, like what a cool thing to be able to just lay down seven bucks, which for a lot of us we do for much less like just stupid stuff, right? I mean a venti Frappuccino at Starbucks. You're gonna chalk up seven bucks, basically. But I just feel like what a fun experience to be able to go in and start to really unpack this world and even just, even through day three, you get on day three, you get a bunch of pre built funnels for you that are already ready to go. If you want to sell your own digital course here's one that you can use. But I also think that your strategy of coming online and how you went about that is super powerful because you came online and you use the training for whatever it is that you were already doing. You're like, Hey, I'm gonna get trained from the best. I'm gonna figure this out. And then also, I thought the other thing that was interesting is you then kind of looked around and you were like, dang, people actually need this. So for you, you sort of, I like your strategy of how you purchase training as relevant to solving a problem for you right now. But then also, you're always sort of looking down, you're looking down the road a little bit. Like, okay, what's going to be valuable for people? What do I see as valuable for people right now? People around me and you start to connect people to the right things. And as I think more and more I am trying to instill in affiliate or referral base marketers, people who come into our community, to be less of a one trick pony. And to be more of a matchmaker, a facilitator sort of you got, you can have all these different offers on the table. You can have sort of an ecosystem of offers. Sure you can have a core offer that you send most people to, but you can also the people who become really skilled and stick around for a long time are people who can sort of have the common sense and strategy to listen to people and guide them down. You know, correct paths based on what they actually need, which leads to higher conversions, which leads to higher lifetime values, because I'm just, you know, slamming everybody into one funnel, which by the way you can do but if you can, if you can keep in sort of a ecosystem that's branded to you, and then, you know, get people maybe to know, hey, what can I how can I help you? What are you struggling with? While I'm struggling with lead generation? Well, great. You know what I'm not going to do. I'm not going to send you a training on high ticket closing, because that's not what you need. I'm gonna send you a course. Here's a $1 course on how to get started on TikTok: start generating free leads right away, and then this person purchases your course that you recommend and you make a little commission, and that company starts to offer higher ticket products and education that gives more value. They're going to feel like they got scammed or played by you. They're going to feel like dang, you know what, Mike sent me to the right place. I got what I needed when I listened to Mike and took his advice. Maybe I'll take him up on this offer too, because he was right the first time. And it's, it's a more of a common sense thing. If we were all sitting in a room together. This would make so much sense but there's a piece of this that's online, that sort of convoluted things and people can be fused by it. But it's just like imagining just being in a room and asking somebody what do you need help with and sort of solving that problem for people? I just wanted to say I feel like your strategy around that is common sense. But also common sense isn't all that common. You know what I mean? The rest are all metal with metal with that with a lot of people. And there's a set but I'm not. I'm not the one I'm not creating the course myself. To do anything. I think a lot of people are very accustomed to the high ticket courses. Everyone has a course on some particular subject. And I'm just like, Look, I'm just practicing what I learned. And I'm just taking you to the source. This is where I learned it. At the end of day, you know, you can pay the dollar for the tic toc course, seven bucks for just the training itself, and then you'll be able to learn the skills that I have learned and that I've put into practice. And that's all I can actually do. I try to keep it really simple because I know I know people are already on edge when it comes to online and so you have to be aware of that. You know, and so just keep it really simple. And you don't have to be the person that knows everything to lessen the skills from Legendary. Here's the link. Go to it. This is how I learned. I'm not here to teach you anything. I'm not making any promises. I'm just going to take you to the source and what you do with it is on you. And what's great is when they do sign up, you know sometimes they're not ready at that moment but they can always look back around the lesson there but you guys don't put any weird paywalls are anything weird like that, like you can if you if you sign up today, life happens and you know six to eight months from now. You decide Alright, let me come back in here you come right back in the Legendary and pick up where you left off. And I keep as simple as possible in my business when trying to, you know, refer people to the source. And it's all about listening because things are changing so rapidly. You know, online offline, you don't know how the world is gonna look wherever it is that you're at this time next year. You don't know what opportunities wouldn't be around. I won't be around anymore. But if you learn these skill sets I mean the world when I said the world is your oyster. And so and that's and that's, that's what I try to do for my business and I try to relate that to other people as well. Just learn the skill sets and you can take those skills and apply it to anything that you are passionate about making money around, man. I mean, that's just what it is. 

Matt:  What else that's it? 

Mike: Well, yeah. And so, this business has been good after I focused on you know, referring more people to Legendary. You know, I started doing it. I started taking TikTok a little more seriously. It was hard at first, because all I used to see was just kids dancing. I was like, I don't know what to do with this. But I took the training and I was like alright, I see the opportunity. And that's what I've been doing. And so while it's still fresh on my mind, because I do go through the group, as well. I see a lot of people that are always struggling to, you know, get their first 1000 followers on TikTok so they can, you know, put the URL in their bio. I was there to start off TikTok just, you know, casually I had 100 and something followers and then when I took it serious, maybe like two and a half, three months ago and you know, I grew it over to now little over 4000 followers right now, and that's just, you know, maybe doing a few videos a week. But the thing that I found that helped me and I did this purposely now, I went ahead and I looked up through the you know, the whole filtering system of I found the I found videos of similar accounts that are, you know, digital marketers, affiliate marketers, things like that. Find the ones the videos that go viral and I particularly I specifically found the ones that were viral maybe three days ago, you know, that they posted three days ago and and went viral. And I sat there and I said, Okay, I know I took notes on how they put the video and what the video was about. I vetted it, you know, because sometimes these videos and people would like to paste tutorials up there but they don't know what they're talking about. You bet the tutorial first and make sure all right okay, I can see this works. And I am all flaring I'll redo the video myself and he's saying using music, same song. And I've done that two times. And my follower count went skyrocketing.  

Mike: You know it's really just research and you have to do everything with intention and not just by expanding, like literally, I mean, tick tock is always changing. Algorithms are always changing. You know, things are going to get more difficult, but you just have some attention and you research other people in your market and what's working for them and what they're doing. And as long as you're sitting there providing value on the platform, and not just throwing out make money online, make money online, you know, because that's starting to be that people are starting to get new to them. They're getting blind to it, because it's all over the place. So you just study what other people are doing. If you see that they have a successful video. You see why they have it. And then you figure out how to present the same information yourself the same way. We're adding your own personality, your own flair to it, and just copy the hashtags and then their hashtags, and topic music and posting and see what happens. You know, you might get some functions. It's usually just simple tweaks out there. And I found that you know, tick tock has helped me to bring out more of my personality and it's reflected in my own and my YouTube videos as well, because that's what his TikTok is very good camera practice. There are people who see the light on their screen or whatever, and they lock up and they freeze. Use TikTok and have fun with it. But be very intentional with what you're posting and why you're posting it and use it to practice on bringing out your business personality. who you are because at the end of the day, that's what people are falling for they relate to you. You know whether it is your parents sometimes that sometimes is your actual personality, you know, and how you present information and always test because that's what I started doing. I started testing you know, I love editing videos and doing different things so I find fun and doing that. So I started testing out different things. And you know, it's been working on for me and it's helped me to grow better in front of the camera and present my material out better as well. And so it's it's multipurpose it's, it's been working for me and don't be afraid and just just go out there and always try out new things. Always test different stuff out to get you a better camera if you can, you know, I know you can use the cell phone. But you know, TikTok has been around for a while. So you always want to look for the edge, something that can make you stand out just a little bit more. And you know that's what I did. So I just want to put that out there before I forget.

Matt:  Oh, that's dude that's real. That's yeah, that's awesome. I feel like I feel like the TikTok piece where you were talking about finding different videos going through that research. It's, I tell people all that and I tell this all the time and you know what I actually made. I did training last year about this late last year. And I got a bunch of shit for it. And people were like, people were like, oh, man, like, like teaching people how to make clickbait videos, teaching people how to copy other people's videos and I was like, hey, look, here's the deal. You want to know how many videos are on TikTok? You want to know how many video ideas are actually, like fully somebody's own thoughts? Like, like barely any. There's this old saying that there's nothing new under the sun. It's an old like, I think it's an old biblical proverb or something. But it's basically like there's nothing new under the sun and

TikTok. The thing that people forget is that like this platform, one of the main things that was built on is actually like copying people's ideas or playing off of people's ideas. Like that's actually the platform like it's a thing where people do the same dances, right? When somebody does the same dance to the same song and the exact same thing. No one's like, Wow, what a copycat. It's like, everybody's got to do their thing, right? And it's just funny how people in certain niches or industries have ideas or just funny videos or how to videos that you're talking about. I talk about this every week on Thursdays we do this business blueprint webinar with our business blueprint members, every single Thursday at 3pm. Eastern. And I say dammit, create educational, entertaining videos that teach people how to do something. Right. Here's a you know, here's the number one way to get your dog to stop barking at the mailman. Step one, step two step three like and follow from and then you do these kind of growth videos. I call them growth videos or I stole that term from Andrea who spoke at our most recent mastermind, but it's a growth video and in these growth style videos, the whole point is you're trying to grow your audience and my guess is you've got a couple of videos on your ticket, got over 100,000 views. A lot of your 1000s of followers come after those videos, because people enjoy watching little tidbits. And people are like, well, that doesn't even have anything to do with what you're selling that doesn't make simple videos about things or strategies or things that you're not even selling. Because the point is you're creating content that is beginner, the beginner isn't all concerned, every single detail. Somebody's sitting at home and they're a nurse and they've been working as a nurse for 15 years and they come across your video. All you're trying to do is open their mind to maybe the option that there's a way to make money online. That's it that's the only thing and in those how to style videos, you give them one little piece that they're like can I think I can make some money online? This is crazy. Alright, you know what? I'm not ready to sign up today, but this might go. I kind of like that I'm gonna follow this guy and see if he comes back. Two weeks later, you know, you post something about your journey or something more personal and then they're like, this guy again. Like, you know, I forgot that I forgot about this guy, but maybe I should check this guy out. Right? Or maybe it's on the eighth video of yours. Your link and then they opt in and they disappear for you know, a couple of weeks and you keep following up with them on the email and then you're on Tik Tok again, it's like Damn, I can't do this. Alright, I'm gonna try this. I'm gonna purchase it. Right? And it all started with this little video that just talked about one little, whatever strategy as a little side hustle or little, whatever. And you can do this in any niche training. You'll grab people's attention by just teaching them one trick. You don't have to turn them into a perfect dog in one video. Just one little behavior. Source guarding here is the best way to stop dogs from resource guarding. Or here's the number one way to get your dog barking. Elbows off, right. And these little tricks people are like, dang, that was cool. And I learned something in 30 seconds that I didn't know I'm reversing because I liked that. And this has been going viral since these types of questions early 2020. And then next up in our groups and in TikTok and all of these different things people have been saying, Oh, well, I think it might be over. I think it's not what it once was. And every single month I watch people posting educational entertainment and videos that teach people how to do something. They go viral. They start making money. It just, it's never ended. It's so mind boggling to me that it is pretty simple. But it ain't easy, because you know better than anybody to get good at those kinds of videos. I mean, it took work. 

Mike: It took it took work and it took organization, that was the probably the number one thing the driving factor that has propelled me is especially when it comes to TikTok

Matt: Yeah, what do you mean by that? 

Mike: Well it can be time consuming to generate content for TikTok or for any platform. You know, I just one day decided no, let me let me actually listen to what my wife tells me because she's a super organized person. Let me plan everything out. So I came across a software free software called like notion. And I liked it because you know if you can customize it, it almost reminds me of the old days of Myspace, a bit. You can customize a person in your personality into it while organizing out anything and everything you could think of. And so that's what I did when it came to my my content type of schedule. I have my I have what I call a content hub, where I have my tic toc slash real section, my YouTube videos and my blog posts, and I pick a day out the week where I you know maybe for an hour or 2 am researching what it is that I actually want to post what I want to work on so I'll go through TikTok and I'm looking at all the different you know, the high moving videos different you know, getting ideas sometimes I'm moving outside of my niche into different niches because you get different ideas that you can apply. And I organize out, organize it out, maybe about a dozen videos for that week that I want to get done. And I go deep, I outline what is being said and how it's being said. And then I go ahead and notate okay, how can I present? Maybe I'll do this type of angle, this type of style, whatever, sometimes I'll get around to different two or three different ways of presenting the same content so that you can make, you know maybe you can basically put the same video content message across three different ways. You know which face you are talking, maybe, you know, video in the background and your voice over or maybe just text, you know, the way you have more content to push to make the most out of one idea. I will take everything and I have a skill up whether I'm working on our published you know, I will put down inspiration so I put down a URL for Tiktok person or whomever it is if it's a YouTube channel, the video I'll put down the web link to it as inspiration so I can go back and refer to it and really when it comes to sexiest part of your business, but man, it can move mountains, if you just get hyper organized with what you're doing. And that's what I do. I do my TikTok. I do my YouTube content and I do my blog posts, and then I just pick a time to go ahead and work on you know with TikTok, catch up on my video. So I take maybe an hour and I just work on them, get them all filmed up. I do everything or you know almost everything on my Sony camera so I don't do it on my cell phone. But I'll go ahead and record it and upload it onto my computer and it will be there ready to do the iCloud that is already on my phone to post when I feel like posting it. But man that I have saved so much time and I have actually moved forward so much quicker by organizing my content and it's always the little things that aren't sexy that push your business forward.

Matt: And I think about my wife all the time because when it comes to, you know, office, business type stuff I'm not the most organized.

Mike: Let me go ahead and follow what she is saying. And I found something that worked for me, okay, because I'm not a Google you know, Asana type person. I use notions and I use Trello that's what I do you know, and what I like about Trello was on my mind. For those of you out there, document your process. I do this on Trello. I organized my process from A to Z. When I'm starting something from the beginning put it I put it on there because it's sort of my SOP is my standard operating procedures. So if there's if, if there's something I forget something I'm not sure of. I haven't documented from start to finish so I can go back if something isn't working right. Not trying to wrap my brain to figure out what's not working right. And I see, where's the leak? What I need to fix is step three step four. What do I need to change and do different documents for the process? If you're just starting out, document what you're doing? Note take what's working, what's not working, why you changed it. So the units never know because guess what you might decide one day. Oh, I'm gonna make a course. Well, you got your course right there. You might not know, like, right now, I don't have a passion to make a course but if I wanted to have my process right there for everything, for everything I just didn't tell you I have a wash business as well that I do as well. Totally separate from this. When you make money from one area

Matt: And you shouldn't. Again, we gotta get you back on the show. A separate episode of this show is talking about watches.

Mike: You know, so it's, listen, when you get good at one thing, you start to make money off of one thing you can always diversify. So that's how I like to do that. Now I like to keep all my eggs in one basket. Once I do well in something, I take some of that profit and I put it into something much like watching business as a passion project from services like I love watching. So that's just my thing. But you can always diversify your stuff once you get good at one thing you do affiliate marketing, it works well for you. Go ahead and invest. Maybe I want to get into the crypto game. All right, well, you can start doing some stuff in that. Or maybe you want to start this new other venture. You can put money and you can build those things as well. So you have multiple assets for you. And that's what I do. But Organization is key for me now. And I hate that it took so long for me to take my wife's advice. So it's been working, it's been working and I tell you that things will be so much easier you'll feel a lot less stress.

Matt: And you don't have to get crazy about it. You just You just start a little spreadsheet I used to I used to share a little spreadsheet with people that was just like, you know exactly what you just said topic, you know, and then I would have a bunch of stuff in the whatever dog training or stop biting or whatever. And then you know, you can do it in the make money online space where it's like, you know, inspiration, wealth building, you know, crypto, like all that stuff, right? advertising marketing, and you start to just like TikTok links them into a little spreadsheet and I actually ranked them by how many views they got. And I wouldn't do a free video but man that strategy every five to 10 videos. It is Yeah, you'll start growing a channel and you'll start growing that channel. So I want to create some content that's unique to you. But especially as you're just getting started, viewing yourself as more of a reporter and less of an expert is such a freeing way to look at and look at content creation. There's people there's people who you know, there's this I can't remember what her TikTok handle is.

So they just crawl under their desk and their angle and their video is like can see the depth at the bottom of the desk and like crawled under their desk and there was like a news report and this person's gone like super viral. I can't remember who it is or what their hands guarantee somebody in the comments is gonna tell me what their hands are and I just got a message. Yeah, LA Times hired this girl Joanne just messaged me and said I've totally seen this person. But they Yeah, Susan says I yeah, she's fantastic. Yeah, see, everybody knows who this person is. I can't remember her handle but under the desk area, @underthedesknews. She just like she just started it's like, like kind of like, Oh, well. Let's try this out and see what happened. All he does is she just um, she reports basically on, like, what's happening in the world. And people kind of like getting the news from her as opposed to like their Cable News Network. Right. And it's really a sign of like, our world is going but it doesn't claim to be the foremost expert. Mostly. It's just like, hey, let me convince some world news while you're scrolling. Like let me condense some world news headlines for you in about a minute or three minutes or something. You don't have to turn on CNN tonight. How's that sound? Cool. All right. Creativity. And think about the genius of that is there's literally there's never a moment where you won't have a headline. There's never a day where you're not going to have content, right? It's a genius, genius idea. But the same is true of most niches. If you go into any content platform, YouTube, Tiktok, Instagram, Facebook, wherever. There's from 10 years back until right now, whether it's on a blog or on a video or whatever, there's always content about how to train your dog always in the in the day I showed this guy's video from like 2012 He's it's Zach something something dog Zacks dog training or something like that, and, and lots of academic like yeah, I follow that guy. I know that guy. He's super cool. And this is for 2012 He's on your social ranking for dog training. You know, just that keyword. And but there's training that goes all the way back people create. And you can come on as a reporter let me finish this idea. You can come on as a reporter, and you don't have to be the world's foremost expert. You can give little tips about dog training. You can get little tips about wealth. You can give little tips about crypto or just like you know common or common sense or big sort of universal truths in that space. Like crypto has a lot of basic facts about crypto that you can just record on that are like hey, there's remorse most important things to know if you're thinking about investing in crypto, and it's like sure it's subjective. But this is what you think. What's the most important thing to you if you just got into crypto, you can probably look at what are the things that I looked at to decide how to get into crypto, what were the things that were most important to me, right and then boom you've got a piece of code immediately. And you can also like what you did, what are other pieces? Most important? What do I think about that? Maybe I don't like that one piece. People, people and so many people who are getting started that's why we love this conversation. I love the way that you think about this because so many people come into this and I've got to have like three unique ideas today that I just came out with, or I came up with on thin air all by myself. And they're like that's too overwhelming. Can't do that. I don't even swear ravens start.

Mike: I started off that way. Well, it's like imposter syndrome. And so it's when you're presenting the content that all you need to do is to switch it this way it is to remind people of what's what, you know how to do this. How to do that. Don't Don't act like you are the expert of it just like you're minding, because if you think of TikTok or YouTube, whatever. And you see all sorts of different things. If you're constantly reminded over stuff, it's like it's like you've heard but it wasn't present. It was back there and all that video did was pull back to the front. Man, that's it, you know, because that's how that's how you need to look at other marketers as well. And it might be basic information, but it was right on my mind. And so it's almost like I relearn them, because they reminded me and so and that's the approach I take when I'm making my videos. That's the mindset I have. Make me feel more confident. What I'm doing is I'm not teaching you anything new. I'm not I'm not pulling something up from the universe and showing it to you for the first time. I'm just reminding that's all it is. I'm not minding my audience of this, that, that and that there's a way it's taken off but I don't feel like a fraud or an imposter or, you know, I'm trying to imitate this person. People there's so much going on. People need to be reminded of things all the time. And that's just what's your point.

Matt:  We're just gonna end on that note, that's awesome as a great way to say it. Great way to say it. In a way that makes sense. Mike, thanks for coming on that we had over an hour. Thanks for coming on. And boy is this episode a rewatch. If people didn't get through this. It's basically paid content. But it's free. That's what we do. And you prefer people to go find you on TikTok.

Mike: You can find me on TikTok. You know, basically all my handles are my name Mike Garvey Jr. or Brandon Bob, which is like you know more of my business handle. So it's fine

Matt: Mike, thanks for coming on. We'd love to have you back on a fee if you want to check in send us an email and a couple of weeks or a couple of months and we'd love to have you back on. We'll catch you all in Davidson that you guys can chat a bit about watches make sure to bring your best stuff and raise this up to alright alright guys, Mike Garvey Jr.

You can also find them at the brand of the boss so if you go to YouTube, type in brands a boss right away, give them a follow up, let him know you found him on Wake Up Legendary and then don't want to wake up later. Or return the favor and give you a follow up and it'll all come back around what would he call it business karma. So we'll give him a follow on content and go look into what he's doing. Figure out how he's creating this content. We're going to be back here again tomorrow, same voice here at 10am Eastern. If you're not already signed up for our message reminders, open your phone right now and make a commitment to show up to these every single day Monday through Friday 10am Eastern, even. I grew up in the Midwest, so even if you're out on the tractor or combine or something or even your warehouse and you're on the forklift don't do anything dangerous, but I don't know why. immediately went to the operating heavy machinery. If you're if you're you know mom says in the warehouse sitting at your computer in the office, just turn it on, put it in your ear. It's so much more refreshing and inspiring than the average sort of bullshit that we go through. And listen throughout our day. Non stop soft routine Yeah, just I don't even know monotony. Text W ul The letters to 813296 You'll get a text from us every single Monday through Friday. We don't we don't send you a bunch of text messages like, Mike and I were talking earlier. You're not gonna get a bunch of phone calls. Like hey, we got this awesome 10,000 Never call anybody as a result of this text message. We don't call you, we actually can't. It's just a text message. And you're not going to get text messages with a bunch of pitches and offers. We've never sent a pitch via text message. So you're not opting into any marketing, no offers, nothing. We just want to get you on the show. The show during the story will change your life. That's it. That's our agenda.

How To Hold Yourself Accountable For Your Business

Below is the transcription for this episode:

Dave:  Hey, what's going on my friends? This is Dave Sharpe and welcome to Wake Up Legendary. Yet again, we have someone that has gone through our education and is here to talk about her experience. And she shared her age with us as we've posted here on the headline she's 62 she's kicked procrastination to the curb, and now has a successful side hustle, but I'm even going to challenge her to say she has a successful business. Jamie, welcome to the show.

Jamie:  Thanks, Dave. Good morning. 

Dave:  Perfect. Okay, how are you? You look wonderful in your background. It looks cozy there and looks wonderful. So where are you calling in from Jamie?

Jamie:  Well, I am outside of Dallas Fort Worth, actually between two little towns. That Venus Texas, okay. Okay. The planet little tiny town between Venus and Microtex is right out here in the middle of nowhere,

Dave:  Just as long as it's not, you know, it's not that other planet, right between Venus and Pluto. Right. So, tell us, tell us. What brought you to our world and I'm assuming that you know, you are not an internet marketer. You are not a digital entrepreneur and I don't know how you have ever done anything like this in any way, shape or form before? Tell us what led you to us?

Jamie:  Okay, so, you know, when we came home from the pandemic, I'd been in the corporate world for 40 years. And so when I came home from the pandemic we started scrolling on tik tok and I was like, Oh, look at these people who are following people and watching them become successful. And so I knew I was gonna get ready to retire because I thought oh my gosh, I love working from home. I don't want to ever go back to the office. I'm sick of nine to five. I'd never done it. I've done MLMs a lot of MLMs but I've never done anything online. And I'm like, but I'm watching these people do it. And I came across something about side hustles because I knew when I retired I was gonna need some extra income. So I thought okay, side hustle. These are great. And so I started just looking at different side hustles which led me to the course. And I was like, Oh my gosh, this is how they do it. I had skills, you know, got 40 years of corporate experience and I found out this education that I got, allows me the ability to take my skills and incorporate them into an online business. Yes, it is a business because I do treat it as one even though it's a part time business right now. But I so I that was in October actually took the form in the decade a day, July 1, okay. And I didn't do anything with it until October 13. I was this close. Like, when I was like no, you're gonna do it. I have a lot of freelancers in my family and they encouraged me they're like, What do you have to lose? Give it six months a year, and then see what happens. And there's so many times along the way. It's just like you, you'll talk about. You have that valley of despair when you're sitting at 500 followers for 30 days and no leads. But I didn't give up. I kept going. And then I started getting it but then I changed the way that I do things. I started doing it my way using my own voice and instead of trying to copy these people that are making five figures and have done it for a long time. So let's take a step back. Right. And I don't post every day. I don't post because it's too much pressure for me. I'm sorry. I don't want to work that hard. I'm done working hard. That's what I love about this is you have a card, right? Yeah, that's a lot, I mean, five figures a month and yes, you do. You do have to work hard, but you want a great side hustle, steady little income or, you know, four figures a month. So go with that. So nothing

Dave:  Well that's wonderful and welcome to our community and and you know, it's incredible, you know, how many different walks of life people can come from to ultimately end up here thinking that it's really cool. I mean, I'm always kind of blown away by that because you know, I think that's cool, you know, because I think what we're doing here is really cool. And sometimes, you know, well, when somebody really gets it and it's like yeah, but yeah, I've done lots of MLMs before I've of course had legitimate jobs. This is really cool. There's the you know, you don't have to go in, to recruit friends and family. You learn real skills. that quite frankly if you had to completely pivot tomorrow in say You know what, oh my gosh, all this whatever I'm promoting today disappears. Now all of a sudden, Oh gosh, I'm gonna go. You know, somebody is holding a gun to my head and saying you must take your corporate experience and package it into a valuable training course that you can sell. If somebody held a gun to your head, you now have the skills to be able to do that. If you had to do that. Or if of course you want to do that.

Jamie:  If nobody and I do want you to know, I haven't even I mean, I'm only doing this for six months, a little over six months. I haven't even scratched the surface of all the other business opportunities that are available. You know, my brother's an artist and I want to help him create a digital course. An online course I was like you could do this. And so there's so much it's cheaper. I tell people all the time. It's cheaper than a semester of college. You can get an education that can lead you to so many opportunities. And it's less than a semester of college. I even made a Tik Tok video about it and showed some numbers.

Dave:  Do you have a degree?

Jamie:  I do have a degree. I didn't get it till I was 46 years old.

Dave:  do you have a bachelor's, a masters

Jamie:  bachelors in business? That's enough for me.

Dave: It's a lot more credible coming from you than it is coming from me. Because you actually have a degree I don't have a degree. So that's why I asked that question. I mean, I'm not I know my lane and coming from you. You know, everybody hears that? That's somebody who went to college and who has a degree and that's a powerful statement. I do feel a little bit guilty when somebody like, I've had a lot of young, we've had a lot of younger people who've come on and I've talked to them and of course they're in our community, but I'll talk to him on the show. And, and, you know, they'll be like, Yeah, I'm like halfway into my college but I want to drop out and I want to do this, but part of me is like, I know, I get it. Like, I understand why you want to do that. And I was like oh, you know, like, I hope their parents don't. But anyways, they're adults so it doesn't matter. I mean, they're at this point, these people are 19/20/21 years old. But in many ways, I'm actually grateful that my parents didn't go into massive debt or something to put me through college. And then I ended up not using it not saying it's not a valuable experience, but man, I some days. Thank God that I was a high school dropout. And didn’t make me go down that path of almost, you know, if we think about it, I know this is dramatic, but it's almost like a conveyor belt of human beings that are just getting pumped from high school into, you know, Junior community and university colleges all over the country. And it's sort of a system right. And and there's a lot of profit in IT people that that money greenbacks

Jamie:  Yeah. Did make you a good little citizen and don't get a nice little corporate job and put in your taxes.

Dave:  They pay some taxes, you know, because I'm almost in a way thankful that I didn't, that I don't have to, that I don't have to reverse a lot of that stuff. That is so what I'd like to ask you is, like can you give to people? What is different from being an employee to being an entrepreneur in your eyes, and what advice can you give to people about how you have to show up differently?

Jamie:  Well, you've got to show no one's going to tell you what to do. I find that with a lot of people, when they want to say they want to do this, they want someone to tell them what they want to be as an employee. You're not an employee. It is a business and this is your business. You know, one of my mentors said to me We were talking about posting because I really don't like posting two to three times a day. I’ll post two to three times a week, let alone two, three times a day. And so she said at the end of the day, it's your business and you could do whatever you want to and that was my epiphany. And so I did. Listen, social media is a gigantic pie and you can carve out your slice of it any way you want to, but only you can do that, your skills and your uniqueness. So you need to find out what your skills are. If you don't have skills you need to get some skills and how you can parlay that online, because it's a huge, huge online world out there and there's room for everybody to do it however they want to. I would say don't quit. I would say make more than one channel. I have lots of channels.

Dave:  Three different Tik Tok accounts. We're gonna we're gonna show one here and he recommends you have three. Yeah. So to say more about that,

Jamie:  Well, this particular channel was really slow to grow and I got frustrated. And so I was talking to someone that might just make another channel so I made several other channels and some of them took off and last year I dropped the other ones. I made one for the blueprints watching Mat and the blueprints Weekly. I'm in one account that I didn't even tell you all about where I never used my voice and I've never used my face. And I have over 1000 followers in that account just looking for the right product to put with that account. So there's a lot of ways to approach this. So I make three different accounts and I post listen, I repost this is this my on this account that you're looking at here? My most viewed video was a repost, I was tired. I didn't want to post anything. So I went scroll back and found a video that had 54 views on it. edited it because I use a video editor I do all my videos outside of Tik Tok re Vamped, reposted it and it's got over 200,000 views today. So don't be afraid to repost. Don't be afraid to use the same video but use different words. You really have to use your own voice at some point. You could do like lifelines where you are, you know, pointing the camera just like it's just music and you're just words. You're really not going to get my guess and leads but you're probably not going to get anything from that you really at some point are going to have to use your voice. Tell your story and do it your way and then you'll attract the people. I have a huge following and that's okay. Because you know I've seen some of my mentors with huge followings. And we're all one community guideline away from violation from oblivion. Yeah. So you need another account, just in case. Yeah, I've had the same video on one account, get a community guideline violation and not get a community violation on another account. Same exact video.

Dave:  So there's no rhyme or reason people need not freak out about this kind of stuff. You're saying now I don't want to get lost in the weeds, folks. So I'm gonna stop sharing the screen and I want to make sure that everybody's dialed in to what's being said right now. I like how you're treating it like a business. Who are doing it consistently in You really seem to understand that. A blue jay just flew into my window and is now sitting on my car you know scratching probably my these birds have no respect here in Florida. But I what I what I really notice about you, Jamie, is that you? Really don't let things bog you down. I mean, it's almost like you immediately have you ever seen an ant Have you ever seen an ad you try to block it and it immediately just tries to go another way now some animals will roll over in play dead. Some will lay down some will, you know cower back, get afraid of backup but man will just just keep going. Just keep going. And you're, you're like and and you're like, you know you just won't. So can you can you tell us more about that. And have you always been like that and how valuable is that one piece? Can you even name it for us? What do you call that? How valuable was that for? You? And what is that?

Jamie:  I have a lot of confidence. You know, I would say if you have problems with the Toastmaster so I'm not afraid to get up and talk to people. And when I started out my channel originally I was my target audience. Which was an admin assistant to high level executives. So I worked in the boardroom. You know, I was assistant to CEOs and presidents and event planner. So I'm used to running and being in charge of things. So that's where my confidence comes from. And I don't have a problem. I have a challenge and he's got to pivot. So back to what I was talking about. My first target audience was administrative assistance. That was getting me nowhere. And I've pivoted several times you can go back to my videos and see how I've

Dave:  changed. Why am I getting nowhere in law? I want to ask you that and how did you pivot so fast? Well,

Jamie:  I think because IT admins, they're interested but I wasn't really getting any leads. And I don't

Dave:  I think they'll be interested. When are they motivated? They're not. Yeah. They want security right? Like, and they're skeptical. They're too skeptical. Right? Sometimes corporate people are just too skeptical.

Jamie:  They are. I was and I did a lot of research before because I did a lot of MLMs. And I've looked at other things online. I looked at other things that were in mlms. Legendary marketer isn't an mlm This is a real education. This is a top right education that when you go to college, you're not going to get your books and all your courses online forever. That's the value that you get with this education. Is that and you can go back to the videos and watch other people and that's one thing. Watch other people in this community, get connected into the community. Watch it because you're going to attract certain people. We're going to connect with you. I'm not going to resonate with 18 year old guys. I'm going to resonate with moms, retired women and retired men. Obviously, I went from 95% women to 80% women 20% Men in my analytics. You need to learn how to look at your analytics that will help you pivot because look at what's working. Watch look at your and that's one thing you need to learn the skills back to sales that you need to learn if you don't know those skills, you need to find them. Learn them, find somebody else that learns them. And as Matt says, sometimes you just gotta figure it out. And that's

Dave:  how you really utilize the stuff because you've you've you've interacted with Matt a lot and I know where Matt interacts with our clients and that's on decade and a day that's on those Thursday blueprint coaching calls. So I can really tell also, my friends, I just want to point out that I can really, really tell that you have engaged in and actually used the resources that you paid for, you know, that are available here. And I would even bet you sound like somebody who's really used them as much or maybe more than just about anybody and I still bet you haven't tapped all of the sources. And you know, there's so much more to go through just because we're in our sixth or seventh year or something here and just all of the training that we've compiled and then sort of curated it's, it's it's a lot, you know, we try to find a balance of not just just slapping endless replays of just stuff but trying to be somewhat organized with it while still making sure that our decade and a day and our blueprint coaching program as a whole is relevant and up to date and we're actually talking about stuff that I think that's one of the most dynamic things and I'm not, you know, trying to ride the Pat us on the back train here. I can say that, I think one of the most badass things now that's a technical professional term about legendary and what everybody here has created is man we are relevant in in the know about what works actually really works for the brand new person, the average person, how can you actually get results online in in our community has tapped into that. And it's not just me with you know, up on the stage with the sleight of hand no Funds catch up. And blah, blah, blah. It's just a mess. So, what say you about the difference in I think the timing right now, you know of how how, I don't want to say easy but man, it's achievable for anybody to come on behind and get results right now and they can learn how here isn't that different than so many of the things that you've tried in the past where everybody keeps coming to the motivational seminars to keep getting pumped up to stay in but but it's just like faith, like, like, keep coming and sticking around on faith because people up on stage training all the time and you just eventually you're like, Okay, this is I gotta get out of here.

Jamie:  Well, you know, I would also say that the masterminds also help a lot. Those are incorrect, I haven't gone, I wanted to come to this one. I was kind of this one. So you know, if you have that access to that and watch those, watch the people that are successful, that will give you motivation. Right now. You know, this is 2022 We're just getting started. There's so many ways you can go and the opportunity that you can get one reason I procrastinate was I was trying to sell the materials like I will never get through all I've got to take action. And that's what you need to get your skills and you need to take action. You need to be consistent, but you can do it your way. When I say consistent, that doesn't mean posting five or six times a day. I just mean overall it's taken me six months to get where I'm at today because I'd have gotten there faster if I was posted more probably, but you can do it your way. That is the beauty of this business model is you can do it however you want to do it. But you have to show up and you have to put in the work. You have to put in the effort. No one's going to tell you what to do.

Dave:  Yeah, you can do it your own way. That's a very big difference between a lot of things that I had done in the past, various side hustles or businesses. There was always so much shame and pressure to do a certain way. And also you've I you know I know a bit a lot of people felt shame. They felt shameful because they, you know, weren't producing as much. And the truth here is that and I said this yesterday to people on a coaching call. I want to offer personal coaching here as a group coaching program and we've since we don't offer that anymore because it's the time to do it quite frankly. So I just finished up the final call yesterday from a group that started a year ago and I worked with them for a year. And one of the things that I said and I think I also said on yesterday's Wake Up Show, I said every here's how I determine whether somebody stays in my life or not, is whether when I make a mistake or I don't do what they want or whatever. Do they roll their eyes and go or do they go stay in the game and keep going like a good coach does on the side of the basketball court or whatever. And so I think the reason why I told that story. Determine whether somebody should stay in my life as I continue to become more successful is because it's also important that a community when you're learning new skills, a business community when you're learning new skills and you're starting from scratch is going to encourage you and you're not going to feel pressured or ashamed to do it a certain way. And like there's something wrong with you. If things don’t happen super fast. This is a process that each of us like you said, each of us has the freedom really to take the skills and apply them out there and in a multitude of ways. You people you can bring it on you can begin to find your own voice. You can ease into it. There's so many different and there's lots of different platforms so you can focus more on written content or sudden video content. And in there, you can find how you can live up to your potential here. You can do that. And I like how you're pointing that out because in other places that I've worked, both jobs and other business opportunities. There was a lot of shame and pressure to do a certain way and do it a certain way and when it didn't work out quickly. I was made to feel like it was my fault. And I know that members and students struggle that way. So I liked that you're pointing that out and in you know Jamie that's that's got to feel that to know that you've got both creative freedom, but also freedom that nobody's so how do you hold yourself accountable if you have all you have in your job? Know that you have it for you? hold yourself accountable and tell us a little bit about what a day looks like, just a nutshell version of you getting up and how do you integrate your side hustle into your life?

Jamie:  Well, you know, I actually would have a lot more free time when I retired and it's actually the opposite. So I write down, like okay, I look at my videos and if the videos are doing really good. I'll just let it run. And if it's not doing very kind of like Okay, I gotta make another video. So today I'm gonna make a video. And I'll work that usually, in the morning and then I'm done. I'm done for the day. I'm like, Okay, let's go. Let's see how it does for the rest of the day, or interact with people that reach out to me. You know, I do get emails when I go. You don't have different campaigns. When someone goes to a certain link, I might switch them to a different campaign. So we haven't talked about how emailing is a huge opportunity to reach out to people. So my writing skills are on point so I have no again, I've taken my skills and use them for what I want to do. And then I will get caught by other people that I usually watch wake up legendary. See what other people are doing. Go and let it go and look at their channels. Because there's so many people there's so many different ways to do it. Found myself on a search somewhere on Tik Tok. I was like it's my video that just came up with a search. I kept wondering why I wasn't where I was getting leads because I wasn't posting on that channel, please. Yeah, so don't be afraid to try something new. If you're not getting leads, and you're not getting people to sign up for your email, try something new. That's your cue. You need to try something different. And don't be afraid to try something different. Don't be afraid to fail. You know, always thinkWell, Milton Hershey and Hershey bar he tried seven seven candy companies to get it right.

Dave:  Every every successful entrepreneur has a story like that, every successful entrepreneur, you do too. You do too. You know, we love to tell stories about other people. But the magic comes when you can really look at this very moment in your life. And you learn how to tell the story. And you learn how to tell micro stories within that larger story use and you learned how to use those little stories in your content in in your so when people are watching your content they get they can get to know you and trust you it's not a mirage, it's you actually allowing people to to build a bond and a relationship with you. Because it is true that people do business with people that they like with people that make them feel with people that you know it's so funny. I have you know i i This, this Instagram profile that's just just just for watches. It's just, you know, I'm weird with social media. I'm real I haven't posted on Instagram or Facebook in like my personal accounts in like well over a year. I just stopped doing that. I just stopped posting in places that I wasn't focused on. And of course I do wake up legendary and we post on Legendary marketer in YouTube and all these other places. Those are the places that those are the places that I need to focus on boosting but but I haven't posted on my personal profiles and and but I got a little older it just has you know I follow a couple of 100 people and I just look at you know, watches every now and then but anyways, I there's random you know, I've got 200 friends and I've done I bought a few things from a couple of people, little straps, things that people make, you know, chains, things that people make little you know, things I've just I don't why did I buy those little things from people? Those little, you know, these two 200 people that I follow on this little account. I've probably spent, you know, six, seven grand on little things. And it's because I like them. It's because I just randomly found them online. And they engaged me and I liked him and I trust them. I liked their work. I was interested in what they had to say. And that's how business is done nowadays, folks. Absolutely. I'm still going to wherever, you know, large stuff like that. So I buy from regular people, and I prefer it. I prefer to buy from somebody that I can actually nowadays Jamie i you i won’t buy unless I have relationship with a with a with a salesperson at the company. For example, I was just in Miami for my anniversary and I met this this is my wife and I went shopping and we went in David Yurman jewelry place and it's a big brand but I met a lady and she followed up with me and has been sending my wife and I stuff and I got it engraved a little charm with my kid's name on it and you know she's been texting me and like it's a it's a personal like personalized relationship and I just don't think people understand how powerful that is and how much the direction of our marketplace and economy is going in that direction and how important it is to have a presence online. Even if you only have a couple of 100 or a couple of 1000 followers. You have no idea how much and what you can do with what you were just saying, you right you have a four figure income that's been created from scratch with a few profiles that have a few 100 Or a few 1000 followers on it. Right Jamie?

Jamie:  And going live. That is really how you build I get so many comments when I go they appreciate

Dave:  When did you start going live? Have you in a long been doing this all together? Remind me again

Jamie:  since October of 21. So six months to be 37 months. Okay.

Dave:  Seven months and when did you when do you? How long have you been living for?

Jamie:  I've only gone live maybe a half a dozen once a week out over a long time or I've only been going live for like six weeks. Once a week maybe twice. 

Dave:  you're finding that it's worth the time.

Jamie:  It is especially that we're going to clinics when your followers are on the best time for you to go live. And you can see when is the best time for you to go live. It's minus eight o'clock at night. And I'll get on there and obviously all these people start coming in. I'll talk for two hours. I finally have to say I gotta go, I can't, I can't talk anymore.

Dave:  So everybody would you talk about

Jamie:  I talked about the same things I've talked about here. I talked about how I freelance and how I got started. I talked about the course that I took and how the skills that I have because I'm 62 about Polish. And so I needed to have a lot of corporate skills, your business skills, zero online. And then this, that's what I loved about it gave me everything I needed to bridge my skills to bring me online to create the business I want to create. I've very, very changed my life and I'm so thankful I found the community.

Dave:  Well, that's really that's really incredible. And I'm proud, I'm happy for you. You know you deserve it. And I can tell that you're going to help a lot of people you're going to help a lot of people because it wouldn't matter what age you are. I'm grateful that that you are wanting to stick around and and you know carry this message and this information to other people Also, love and want to point out that you know, each one of us what we did leading up to this point or what we've done in the past, we can apply that person's little here. And we have communication skills, you mentioned your writing. Now there's a lot of you who are listening that have fewer to grade your writing skills compared to mine or others when you start when we started. Mine were horrible. A lot of you can write really well you just need to learn how to write more persuasively in write cop versus writing corporate emails you know but you have the skill sets there you get it, you know, a few tweaks, a few adjustments, but yet the end of the day, it's not much. It's just a different platform. Right, Jamie? I mean, it's not a boardroom. It's your room with a phone sitting in front of view. But it's still human beings who still feel the same way and react the same way like the same things, don't they? And one of the things that I like to remind people of is this is not so different than what you’ve done and it's a new thing so there's gonna get some getting used to and it's people and haven't you been interacting and meeting and dealing with and convincing and manipulating and you know, we come on we've I mean come on. You ain't you ain't to say you've been doing your thing getting your needs met your whole damn life. And now you come on here and hey, look, a lot of things are at stake. If you want to use all your skills and put them on table and when we say skills, I mean all your skills. It takes everything, don't be afraid to use everything. Right? I mean, listen, Jamie. I was I was in the car this morning with my six year old and she's she's really artistic and musical inch and she likes to dance and she likes to sing and she likes to perform right and she's really passionate and she's gonna be feelings and we were listening to a song and in the F in an F bomb came out and I had a moment I had a decision to make. Did I want to do that? I want to shame her for wanting to listen to that song or shut it off. Right? Or did I want to try to focus on nurturing the passion that I want to try to focus on? Did I say hey, look, we've already talked about bad words you know? Or or cuss words. We know that those will repeat those and you're not old enough. And when you're an adult, you say whatever you want. Okay, it's clear. So at that moment, I decided and I always tried to do this. Focus on the passion. Focus on the art, focus on what's good, focus on building yourself and others up and in you know what my hope is is that you know, she's going to turn into a child, that as an adult that in every situation she can put it all on the table. All of her past experience put it all on the table, learning how to embrace new things and my friends. This is what I want for all of you the same way as you're watching this fire and this passion in Jamie's belly and in Yes, it's new. And yes, it's awkward and yes, it feels uncomfortable. But I can assure you that you have the skills that you have the experience that you know what? There's a lot of things that you can shame and blame and get hung up on just like I could have this morning. got hung up on the F bomb and passionately singing and performing in the backseat to the song. But what I instead would invite you to look at is all the passion and excitement that you have and just keep going knowing that if you make a bad or a wrong decision. There's another decision that you take after that to remedy it. Nothing is ever set in stone. You know, and Jamie I think that you know you've. I hope that what I just said it's our interview and sort of how you also view stepping into this business.

Jamie:  It does and you just need to be you and keep going trying something new. Don't be afraid to try something and don't stop because you're never a failure until you quit. If you give up. You're never a failure. You'll never fail. Just keep going.

Dave:  Well all right Jamie we'll be watching you and hopefully talking to you again here real soon. All right.

Jamie:  Hey, thanks, Dave. Have a great mastermind this weekend. All right. Thanks

Dave:  So much. I'll talk to you and hopefully meet you real soon.

Jamie:  Okay, bye bye.

Dave:  All right, you can go and follow @mimirecommends she does have a couple of other tik tok profiles. Like Jamie just said we do have a mastermind coming up this weekend. I'm looking forward to seeing those of you who are going to be in Orlando. There. Alright, this is her first profile @mimirecommends. Then her second one, @mimimarketsonline. Our third one is digitalmarketingMimi, and then she's got a YouTube channel. Mimi makes money online.and an Instagram Mimi_recommends you can get plugged in, follow along with her journey, share, interact. And remember that you know, one of the best ways that we can support each other out there in the marketplace you know out there on social media is by simply leaving encouraging comments you know, making good are you the type of person that makes people look good? Or do you make people look bad, right? Or do you not notice people whatsoever? Do you not do not make people feel seen? One of the most valuable pieces of wisdom that I've ever received was sitting in an auditorium full of about 10,000 women and about five men. And it was at an Oprah Winfrey event. I went with my wife and she said People want to feel seen, heard and understood and that changed my life. Because in that moment, that was exactly. I was searching. I was like what really? Marketing is not just about converting people. Marketing is not just about saying the slick thing. And oh, that's you know, or all the big bait and switch right making the big promise or anything like that. Marketing, to me, is about making people feel seen, heard and understood, you know, and then putting a solution in front of that problem that they're having to God and make them feel seen, heard and understood, you know, and so, so yeah, I have no idea what the hell I was talking about before that, but that that I hope was valuable. But anyways, man, we can Oh, I was talking about supporting Jamie, in supporting other people inside of this community. You know, one of the things that you can do when you're new is you can focus on making other people feel seen, heard and understood. And when you can do that with other members right here in this community, when you find somebody and you listen to a legendary show, and you go and follow them on social media, you're building your network right here from this community. Then when you see that person's con and you're sitting there doing your research, make them feel seen, make them feel heard, support them, right. Because not only are you lifting people up, guess what, they're going to do the same. Usually some people will do the same in return and don't get butthurt if they don't, right, some will do it in return some won't. But man, you're practicing making people feel seen, heard and understood in the digital world. That's a powerful skill. It's an opportunity to both leave comments. You know, so goodwill out there. But also man, you're practicing making people feel seen, heard and understood. And I think that's just, it's not just about in other words, another point that I'm making here is it's not just about what I get from Jamie. I look at Jamie and I say Hey, this is another person that I can focus on lifting up. Right? I can. How can I add value to Jamie's life and I'm trying to add value right now to it because what she just added value for an hour here. And what I want is I want us to support her and in return, you know us to support each other. But hopefully that is a shift in perspective for some of us who think that you know, in the beginning there's no way that I can begin to add value even worse than if I'm doing things like this, they're not good uses of my time. They are good uses of your time. What's not a good use of your time is dwelling being indecisive. You know, or only focusing on what others can give to you as a business entrepreneur is about adding value to other people's lives. And you got to become a master at that. And the more that you can add value to other people's lives, the more money you will make. And that scales when you can do that on a scalable basis. So you get in front of more people, more followers, etc. Bigger list. So Okay. All right, my friends. We'll wrap up with that really powerful episode today. Looking forward to seeing we're coming to Orlando this weekend. We're going to still go live every single day and wake up legendary Wednesday, Thursday, Friday, and then also Monday. I'll go from the mansion, where we're hosting the event both Friday and Monday morning once it's once it's once it's over. So make sure to tune in because I'll have some unique thoughts about that. All right, get out of here. Be Legendary. Have a fantastic day. Thanks Jamie. Again, really really appreciate it and get on out of here everybody. We'll see you tomorrow. Peace.

Where To Focus Energy In Your Online Business

Below is the transcription for this episode:

Dave: Hey friends, it's your boy Dave Sharpe. All right now listen, I've got a special day. It's a very special day. I've got a returning guest, one of my favorite guests of all time. I'm gonna go ahead and bring them in. Why waste any time, where we live? Papa Don, welcome to the show.

Papa Don: Hello young man. How are you?

Dave: I am fantastic. It's a special day. Both because I have you here but also look at the shirt. This is a never released version. Okay, who do you know that actually has enough Coronas to put their own face on it. The only thing that would make this shirt better is if it had your face on it, Papa Don.

Papa Don: No it would wrinkle in the wash

Dave:  So how have you been?

Papa Don: I have been fantastic. I have. I have just enjoyed myself. You have. That's really all I can say.

Dave: Wow. So can you take us back just a couple of steps for those who don't know your story. How you got into this. Give everybody a brief. You know, a short cliff note version of who Papa Don is and how he has come to be on this live stream interview here this morning with me.

Papa Don: Well I'm all about the interview because I've got a bunch of new people screwed up in your hands but the story is very simple. I know I'm obviously old. I'm 78 years old. I have 5 sons and  I have four grandchildren from the ages of 44 down to 14. I've had a very rewarding and successful life. I started my career with IBM. Long run with them. Enjoying the benefits of that relationship came to that point that we all talked about what we gave up. I gave it up and they paid me well, but I gave it up. And I finally the issue back then was the ultimate field you made your objectives you did good and so forth and you got promoted and you do a staff job and you come back and you do it again and then you just move up the ladder and I always knew that the load and I've been I've been fortunate because I've always been able to remain in Seattle because that's what my wife and her whole family and everyone's so anyway I got the I got the job offer my everything I had ever wanted and I got the job offered on a Friday evening. And I went home that night and I knew that if I did this, I would have to relocate. If I relocate, I'm gonna take my wife and my children out of their family environment. And I'm gonna be working the same 1012 hours a day that I always work. And that wasn't fair. But once you take your name off the leash and you're out of the deal. So on Monday I got that on Friday. On Monday I resigned because the idea Corporation didn't have a clue what I was gonna do. Got a lot of job offers because I was known in the community. And my wife said, you know you've always talked about doing your own thing. This time, you know, we can afford to just take this time and go do something. So I bought my first little company and I built that company up. Sold it for a lot of money. Repeat, you know, the same thing I did that two or three more times. I refunded 22,000 I really have retired. It's just my wife and I traveling, playing golf, reading, and having fun. And I learned about online marketing when I started getting interested in it. And I did what a lot of people did. I went down a little rabbit rabbit holes. I wasted a lot of money more than I wasted my time. I don't remember who actually I do remember that was known but I clicked on the deal like everyone else and I took the 15 day challenge and what I knew is that this was real. That I think the last time we talked to you but I am related because I did one of my staff jobs and I damaged the Education Center for a period of time. So I was very in tune with what they were doing and the training and staff support of Legendary goes absolutely on par with anything I have ever been exposed to. I said that then six months ago, but as I continue working with the company and watching the people come up through the ladder I think it's superior and I anyway so I'm here I got into it. And you know I've had all the challenges that everyone out there is having and I'm we're all at different places and I'll be happy to share first questions, I'll be happy to share where I am. So I'm an old guy. I love the money coming in. I truly do. But what I have learned in the last six months since we've talked I've learned is what I truly get out of those. I love the ability to help people to influence them moving forward to wrestle them from the grips of fear and doubt that they're in and try to try to make a difference and I think I enjoy getting those emails about Thank you. As much as I enjoy getting the commission checks. Oh, that's not true. I enjoy the money. That's true, but no I do mean more is better. So anyway, that's actually why I have a lot of experiences and have lived life and I can tell you, I can tell everyone that it's just worth busting your butt to be able to live life.

Dave: Hey, I want to go back a little bit in your in your story in your life where you made that decision about leaving IBM I mean, that that was a I would I would say that that was the that was the breakthrough decision or the breakthrough moment, at least a defining moment where you did two things. Number one, you started your entrepreneurial career. But number two, you actually put family at least that's what it seems like to me. That's what I heard you actually put family first if you looked into the future and said, Hey, this is going to take a lot of my time over the next 10 Or how many every year I'm going to be doing this. And I don't know what plan B or another option is. But I know that I'm not willing. I've already given up enough and I'm not willing to give up more time to hire. Can you sell those precisely? 

Papa Don: I won't bore people with what my life and IBM was like except I'll say it this way. There were a lot of very bright people doing what I did and IBM and I you know I'm blessed with a little intellect but there I was competing with great intellect. And I worked my butt off. I would be and this was before the internet before Google. I would be in the office at six o'clock in the morning. I would work all day and as on the marketing side I ran up several marketing programs for them. And so we're always entertaining customers and so in my evenings I was always having dinner with someone. I was always having drinks with someone. I was driving them home because the hours you were putting in at the office from 10 to 12. My day started for me at the office, around five o'clock, six o'clock that time. I would typically get home between 10 and 11 at night. That was that it was five days a week that just happened over and over and over again. So I was offered this job on Friday by my district manager and it was it was the exact job that I couldn't have dreamed for a better job or a better location or a greater opportunity for this next step for me would have been a district manager which is high because that's one step below vice versa. And I was on my way and I had to draw the perfect picture. That's exactly the job I would have wanted. They offered me a job and I went home and I didn't even tell my wife about it because it's something in May. Didn't bother me. And as I thought about it over the weekend, I realized I had a son that was like 10 or 1210 and one was 12 or in that range. I had seen maybe a couple of soccer games, maybe a couple of baseball games, maybe one football. I had missed my oldest boy from 12 to one. I mean I watched my wife raise those children. They were always in bed when I left. They were in bed when I came home. I should know if I take my family out of it. First of all, for me to do this extra job I gotta give even more. So it's, it's gonna take it's gonna take even within I don't know if I have it but I want to do it. But if I do that, I'm going to just this is this is stupid. And I look back and I should have paid for my flights. They paid me well. they changed my life that way, but I can't. I'm not gonna do this anymore. I'm gonna go watch my son play soccer. I'm gonna go watch my son begin to play. I want to participate. I I had a lot of job offers because I represented IBM at the Chamber of Commerce in Seattle. And I have people that I found out, I left. After a few weeks she said Why are you doing this? Why are you talking to us? It's just more of the same you're gonna do the same thing. Why don't you start your own take a deal and it was on that that I didn't have any and I got into it I just bought a small I didn't know my button and the whole group just like when I joined I joined legendary I didn't know if a hole in the ground as to what you guys were doing or how to make this work. But I just got in and I started doing things and I took a piece at a time and I built it up I learned how to do that. I learned how to do it very well. So I did it a couple more times throughout my life finally.

Dave: I want to talk about that. I want to talk about the ability to get started but I want to touch on just putting a bow on this last piece, which is the fact that number one I can relate to making decisions and actually getting my priorities in order. I thought that I had my priorities in order for a long time because I was only making money. And as a man that was my priority. You know, it wasn't to actually be physically or emotionally present with my family. It wasn't even just to be super crystal clear and reiterate, it wasn't even to be physically present. That wasn't important. It was simply in my mind. My priority was being successful in a career or with my business or making money and so I've made a few decisions along the way that have allowed me to have my cake and eat it too. I actually didn't have to sacrifice anything. And it was that I made decisions that basically put my family first you know, and when I did that I was still able to be successful in business. And I've you know, I would say over the past. I mean, it's been good, it's been, I would say legendary has been a maturing phase for me in terms of learning how to get my priorities in order before this tour. I was I was too young and dumb. I did not have my priorities in order. And as a result, I almost lost my family as a wealthy person. Like as a man who had succeeded financially that ultimately almost cost me my family because my wife and I were at odds and quite frankly she was everything that you described your wife to be, I had just not yet made prioritized her. So which leads me to the piece of you know, I don't think we put enough value on simply how you can have your cake and eat it too. With this style of business. You may not become rich and wealthy. You absolutely can make enough money to get by and be comfortable. But more importantly, the freedom that you have with this business to not have to travel in to not have to spend eight hours in an office to not then have to travel home and then deal with all that extra curricular stuff. You were talking about poppadom with the drinks and dinner and the meetings and the travel and all that that comes with working in corporate America. It's just that extracurricular stuff comes with the territory. The freedom that we get to just simply be home or to take our business on the road with us as we travel is something that a lot of people got a taste of over the pandemic because they were sent home to work from home. And now all of a sudden working from home it's almost like it's kind of funny poppadom Because for many years I got made fun of for Dave works for whom he doesn't have a real job. And then over the last couple of years everybody's wanting to know, they're like, oh, you know, I want to stay home now that I do you notice nobody wants to go back to work now. That's why there's, you know, people who have found other ways to make money. So just a couple of pieces there. What's coming up for you?

Papa Don: Well, I just wanted to say that I totally agree with what you just said. But there's another freedom that comes out of comparison to corporate or your nine to five or so forth. The other freedom of what we get to do now is we get time for ourselves to think we get time for ourselves to do our thing and I don't mean social things or other things but we get to do what we want. We are not doing because that job we like with me I succeeded because I did exactly what they told me to do. I didn't know what to do when I joined the company, but I did exactly what they said. And I was very successful. But I did that. And that's all I knew. Yes gives us the ability to run from working for someone else. We're not taking their directors. We're not following their game plan. We're following our own game plan. And that's a tremendous additional addition to what you said to control over your life, control over your life's destiny. How far you go, how much you make, you know, the idea of Dave: Yeah, it's you know, it's been so long since I've had those sort of captivity around my location, independence and how much money I'm making. I can't really even imagine what it's like. But, you know, it's it's something that a lot of you who are transitioning from employee to entrepreneur, it's going to be rather shocking when you first start, you know, because now all of a sudden you've been told where to be and what to do for so long that now all of a sudden you have all this additional freedom in sometimes it can lead to self sabotage because I don't know how to be organized. I don't know how to, you know, have order. I have these two small children that I was blessed to have as my children, my two kids and they have this wonderful skill of order that they got from their wife. And it's such a beautiful skill because I don't have it. And so even today I struggle with that, but Papa Don.. What would you mean, what are some of the things that people who are employees do? That's all they know, they went from school to being an employee. What are some of the things that they can focus on to get a little bit of that or to enjoy that freedom, but also to not let it become basically our demise? Because now all of a sudden, pop it down, be honest, social media can be a trap, we know, it's difficult. So all of a sudden now, oh, I'm going to start up an internet business. And they just become consumers of the internet. Because it's hard to move from that consumer and even that learning. You know, everybody likes to learn but then when it comes time to start that TikTok channel or launch that ad and take action. It's really scary. You touched on that fear. piece. Can you talk about some of the things that you're seeing out there in the trenches that people are dealing with? And what are some of the advice that you give them each day to overcome the fear to overcome the independence in the freedom that we now have? That we wanted, but sometimes it's difficult to know how to manage our time.

Papa Don: Well, I'll answer that in two ways. One way is in talking with I have over the last several months, I have talked to I have no idea of hundreds and I literally mean hundreds of process prospects become into legendary because I went on a thing some time ago that I want to talk to the people I got tired of the email stuff and I know I don't mean

Dave: Well, I love it. You're somebody said in the comments. Oh, a couple of minutes ago, they said, here he goes, David, he said we'd love to hear them old school marketing strategies that Papa Don is implementing now. We'll get your notepad ready because he's about to give them.

Papa Don: Get your notes because I have two things. I want to address those questions. One is how to answer his question specifically. And then I want to talk to you about what I have learned and what I'm doing differently. Which is changing me and I throw it out if it helps you. I hope it does. In terms of coming into this and being new to entrepreneurship, very new to this whole program. And you cannot walk into this and not be overwhelmed with information coming from so many different levels. So let me just say categorically get rid of shiny objects. Don't put that in a big lump bag of shiny objects. That's all those emails you get that you respond to, that's all those things that you are supposed to review that you do. You're wasting your time. You're just wasting your energy. Your mess will be out drinking or playing football or doing something else but you're not doing anything for your job. That's one way to get rid of that. Just absolutely draw a frickin line through and I'm going to tell you how I do that in a minute. But because I went through it I mean I am coming from my exponential. I got into this and I'm a curious person, I can be distracted and I frickin I see something I want to read on my own. I want to understand what the guys are. I may even start doing research on this frickin article that didn't have anything to do with what I should be focused on. But that's me. 

Dave: I'm thinking if anybody can relate to Papa Don, let's get an amen. I won something because I'm right now relating to this, even where I'm at in my career right now. Please continue.

Papa Don: Well I'll just say absolutely. Do not be sucked into the shiny object. Get it off if you're good at off your plate. The only other thing that I have to say about what to do is to you have to you built in your going through your training, you get a business plan, go back and read your business plan because at that point when you are entering, you have some thoughts, you've had some dreams, and you've been those things have gone by the wayside. For most of you. I know that I know that but I expect that to be true for most people. Go back and relate to that. And a cup deals with one task at a time. So many people that are entrepreneurs think they're entrepreneurs or want to be entrepreneurs think there's so much freedom we get to do so many things all at the same time. That's right. You do get to make your choices. But successful entrepreneurs are people who do a very few things very well. And so narrow, narrow your scope of activity down to where you can set objectives and accomplish those objectives and don't move to your second task until you've finished your first task. And isn't this good? I'm tired of talking about that. I gotta go talk about that bullshit. You go back and spend the time to get the task done. And when you get it done, reward yourself and move to the next task and be on your way. That's the only two pieces of that I have things I think I have a value to say.

Dave: Yeah, well, I'm sure that's completely untrue. But there's enough there to talk about. So I want to talk about the first one which was the shiny object syndrome. Okay. And how in the staying in your lane peace, okay. If any, if you're brand new on this, and I just want to tell you two things here real quick. What you just heard come out of the mouth of Papa Don who by the way, is very simply a customer, a client here of our education and he's also an affiliate so he promotes in markets. There's no other relationship here. There is no there was no other script for that. That there was no claiming that he was going to say that but that last two minutes if you need something to listen to, to focus on advice, what you just heard was was probably one of if not the best pieces of advice that's ever been shared on wakeup legendary now that's that's a that's a big thing to say. But here's why because what you just said, are absolutely the two things that plague both new and experienced people. The shiny. I was reading and I don't remember who it was from. I was reading something the other day. Someone very successful said if I could give one piece of advice, it would be to find something and focus on it. And in it do not let it do not let any distractions and do not start other businesses do not just go all in on what whatever it is that you're doing that you want to grow. And that has been my saving grace. I will tell you that every single time that I have tried to do too much or I have tried to get it. I have to be focused on one thing at a time because when I start getting into multiple income streams and all you know, multiple businesses, there's a difference between multiple income streams and multiple businesses. For me, I gotta be honest about my limitations. If you're Mark Cuban, or if you're some of these guys on Shark Tank who are investing and have, you know, you know, you have a role in 20 or 50 Different companies, you they probably have big teams that are doing that that are helping them with that because as an entrepreneur who right here at legendary is running a mid size, you know, for America. We're running a mid sized business here. We did about 20 million in sales last year. Overall, we've got about 85 people that worked full time and we had 100,000 new customers come in last year. Not a crazy, huge business, not a tiny business, a medium sized business. And it is foolish of me to go get involved or start another business. Well, but Dave, aren't you the CEO? Don't you have time to go in? Can't you multiply your money? That is what all the people on your Instagram and Facebook feed and probably even TikTok may be saying, but the truth of the matter is from somebody who's doing it right now, I can tell you that I barely have time to do the things that are actually on my plate, my existing plate and I'm talking about including time for family fellows, including time date night, including time with my kids. I mean, including being home on the weekends and having dinner. My wife and I have two nights and our nanny stays late so every other night I'm home having dinner with my kids in my family if I include that stuff. The truth is I don't have any time for anything else. Sure I've got investments in stock real estate, things like that. But the truth is that if I was to start getting involved in this business over here, or getting involved in this business that you know what Legendary would suffer. Legendary would suffer and people would sense that I wasn't all in and people would be they would match my intensity in terms of how they purchase and how they participated in our programs. Because your customers are not going to give more to your business, more time and more energy and more dedication than you are you know what I mean? So that shiny object syndrome What have I done Papa Don well I my email inbox is a constant battle because you know what? I like to put my email in the stuff out there too and see what's on the other side but what I really do every couple of months is go through a book I've shared this 1000 times on the show. There was a time period when all the political toxicity and it's still here of course but it was really bad during the in every time I went on Facebook. I would just unfollow people you know instead of looking at their stuff out because I you know I was going on anyways because we have groups and stuff which are a whole nother topic but you know, instead of going on in consuming, you know, I created a trigger that when I went on instead I would unfollow people which was not very entertaining, and then eventually after five minutes, I would leave the app. So man that shiny object syndrome. I mean Papa Don, what? Yeah, go ahead. Well, no,

Papa Don: I'm just gonna say shiny focusing on one thing and I think you got something you want to say on that as well. What are you really doing? You just covered? Yeah. So let me let it be. It's a way to do it alone. It is a way for me. I'm just going to share with you one of the things I've learned and what I've implemented, and it's been very helpful, if that'd be appropriate. I had a mentor. He's helped me come up. My objective was to create daily discipline. I wanted to get my time just dealing with dealing with my life as well as legendary. And so I came up with the idea that I have to control myself and one of my mentors told me to manage my time. You said it comes down to your big money since I said What in the hell is big money? He said it goes like this not when I'm doing this, or this. Or lists are making money. For me, as I went through that exercise, and I tried to write to my son My son says when I'm writing, filming or speaking, I'm making money. That's the only time I'm making money. Everything else costs me my time, my energy, but I make my soul my deep. My deep work is primarily writing and coming up with ideas. Writing leads to being a better speaker. Writing leads to video ideas and better videos. My schedule is simple. When I wake up, I do a few stretches. Oh man has to do some essential warm up stuff. I read for 30 minutes to an hour. I do 5-10 minutes of meditation but by seven o'clock this thing starts then I do my deep work until 10am and what that means is I don't check my phone and say can I be I don't look at my email. I don't do anything with social media. I commit myself fully to those segments at work and for me, those three hours if I am totally focused, I get more done than I historically got done. Because now I am on target. And what happens is, there's a lot of things I enjoy. I enjoy chasing shiny objects. I enjoy doing research, I enjoy that. But first I have to get my work done. And so I'm now at a point by 10 o'clock in the day. I'm on the west coast. So at 10 o'clock, days over I mean my day I have achieved my objective or if it takes me till 11 o'clock, I will achieve whatever I targeted the night before to get done the next day. I've written what I've created and I'm on my way and folks, I'm gonna tell you it may not work for you. It works for me. And there's a there's a power and I and I encourage people to not to not miss estimate the value of increasing your copywriting skills of giving yourself a chance to sit down with a piece of paper and take a pencil and write it out by hand because one of the things I learned through some courses that I took is there's something that happens in your brain, that when you're writing on a piece of paper as opposed to typing, something that occurs that's magical, and I have watched myself. I've watched myself improve tremendously in terms of my writing and we all need to be able to win emails or it's coffee or it's doing or TikTok whatever it is, we all can improve ourselves with our ability to write. So that's what I'm doing, David.

Dave: Yeah, I mean, that's, that's, you know, that's really that's really a simple, powerful, powerful strategy. And I want to just speak it back because I want to make sure that I got it and also to recap it for everybody else. And it was very, very simple that you identified what and first and foremost the statement, you called it your money statement is that or your income statement or impact statement, something like my money. My money statement, when I'm doing X, Y and Z I'm making money and there's two. There's a couple of things that I thought were really powerful about that for your speaking what you want into existence. And I see every day that I'm struggling. I'm a newbie just declaring from new people and it's okay, we all did it. But I challenge each one of you to stop, stop talking about what you don't want to happen and start talking about what you do want to happen, because it's the only way that it's going to happen. It's the only way that you're going to believe it. And it's the only way that anybody else is going to believe it if nobody's going to give you the respect that you want and deserve until you command it. Nobody's going to respect your business as the serious business is that it is the future multi million dollar empire until you start treating it like that. And so I think that's really powerful. That's the first thing that I think is really powerful about that when I'm doing right and I think that's very similar for all of us when I'm writing, filming. Or there was one other thing: writing, filming or going live when I'm writing, filming or speaking I'm making money, everything else is a distraction or it is a filler, I call it it's all filler, no killer. It's just filler. You know it's sort of like a piece of food, you know that has, you know, it has a lot of this a lot of this this man made food hasn't maybe has a little bit of nutritions it a little bit of killer all filler you know our time is something that I want my time to be all killer, no filler. And so the other thing was really really that window, that window of time, how often Papa Don, do you think you could probably speak from experience? I know I can. That we entrepreneurs who are sitting at home, you know, we're going from law entrepreneurs to try and turn into entrepreneurs and that's what we're doing, you know, and how often do you think we turn what should only take an hour in tailors? Because of all the bullshit going on to Facebook, that email? Could you just touch on that and try to send something that gives people an idea of how much time the average person wastes?

Papa Don: Well I have no idea and they waste a lot I know. But the point the point that that everyone needs to understand is that if you get your if you get your hard work your real work done and saying Give yourself three hours give yourself four hours, whatever it is, but get your work done. Just what happens. The rest of the day you get to think the rest of the day you get to do whatever you want. And if you're truly going to build your business, you need free time for you to develop the future. You need free time to go down thoughts to think about how you're going to start building your expanded business plan. But you can't get that confused with the time you have to spend making your money which is what you've got to focus on first. And so the only way, David, I can go on.

Dave: No I what you're saying is there is a lot of what I want to want to say and what I want to teach but you're just putting it so simply in just really powerfully so I totally can relate to that. I mean I want and need time to goof off. I need and want time to dream and daydream and think about the future. You're right to come up with new ideas like those are all things that I need to give myself time to do with my personality and also as an entrepreneur, but a lot of times I don't separate and confuse those two as being the same. And in order to keep my business running to bring the money in I got to focus on those basics, those income producing activities. That writing, the filming, the speaking that you mentioned, is really just daydreaming and this kind of scrolling and I need to give myself time to do that. But it is a separate thing. It's where I get in trouble is when I start to overlap those and then my whole fit because here's the other problem Papa Don, is that as I'm writing, speaking or filming, and now all of a sudden I go over here on the tick tock or wherever I'm gonna go. What I leave room to creep in is start questioning myself and start comparing myself to others. And then that fear and that doubt sets in and there is one thing that is kryptonite right that's what we can Superman right? The kryptonite there is one thing that's kryptonite to an entrepreneur's execution: it is when they let fear in doubt creep in. Tell me I gotta go.


Dave:  If I'm constantly paying attention, I'm walking the hot high wire and I'm looking over at this person and I'm looking over here, I'm bound to fall. And I think for the things that you laid out and how you view those income producing activities and how you close off that time. It's so brilliant, but it's so simple. We miss it every day. Because it's, you know, I want to reward myself I've put in 15 minutes of writing. That was hard because I haven't built so five or 10 or 15 minutes, right and I feel like I need a reward after that. So now I'm over here on Facebook and guess what happened to the rest of that hour. The other 45 minutes I just wasted but if I stay focused like Papa Don saying, then that 15 minutes or writing will turn into 20 will turn into 30 will turn into an hour because you'll you'll work that muscle you'll practice you'll exercise that muscle, like any muscle. You'll exercise it and an hour of writing will soon you'll you'll say where'd the time go? You know I've sat down when I write I get lost. I mean I can write for hours because you know I know that the first 10 to 15 minutes I'm going to need I'm going to have that writer's block or blank page syndrome or whatever it is. But But I got a swipe file and I got you know in I'm not I'm not scrolling Facebook for ideas. I'm not scrolling, right. I've already I've accumulated ideas because what I do poppadom is when I am in that kind of screwing off period. I will save stuff. I will I will email myself stuff. So then when I go to sit down I actually organize those pieces into a swipe file. So into Google, my Google Drive folder, sometimes Dropbox. But but so when I'm writing, when I go to sit down and write an email or sales letter or something like that, I actually have the resources in the inspiration if I do need additional ideas or something. I have them already in a swipe file. And I have them in a group Google Drive folder so I can pull them up and maybe scroll through some sales pages. I want to look at examples. Papa Don. I want to make sure I'm looking at Winners. Losers you know, so I'm also real selective as to who I'm copying while I want to know that it's working. 

Papa Don: Sure if people are having a problem with writing and by the way, I'm a disciple of learning how to improve your writing skills. If you're having a problem with that, one of the things that helped me a great deal was I started copying sales letters I went through a lot because we're giving a tremendous amount of money. I just took my yellow pad and my pencil and I just copied word for word. sales letter after sales letter Dave talks about running for 15 minutes. I started off doing that for one hour, I would just do nothing but fill out page after page after page of copying sales letters. And well what happens with that if you're reading anything of value, you start thinking pretty soon anyway, there's a way to get it. You don't have to sit there by yourself and be frustrated saying I don't know what to do. Just get used to writing. Copy some sales or there's a ton available on all the stuff that Legendary gives you but I just say that's a tip just to get started. If you're at that point,


man, this is valuable stuff. Pop it on. I just said to Pete to our team I said man this this guy's got some some nuggets to share. So you know I'm really just grateful and I know you're not. I know you say it because it's true for you that you enjoy making an impact on other people and you are but I also know that you're the type of guy who, who you want to stay sharp, no pun intended. But you want to stay sharp, you want to stay, you'd like you got to be doing something and you know, I just I'm really really grateful that you chose our company and community to be a part of and add so much value. I know. You may think that and we have. I think you've gotten value here but we've gotten value by you being here. So thank you very much and I have received tremendous value not that we need to exchange kudos, but for those people listening. You're not gonna find any better support anywhere. I probably and I haven't been everywhere, but any place. I've been to a lot of places. This is as good as it gets us as training. This organization is when Roxy sent me a letter or email yesterday saying we would be on the morning show to win a holy shit. I watched Sarah yesterday morning. Yeah, that that was he talked about a classical thing. If you want to do a replay you don't listen to this stuff. Go watch Sarah's thing she she laid out. That was just brilliant. And I thought well, how the hell do you follow Sarah? I mean, I don't have anything to say. But anyway, I am. I'm deeply appreciative of all the all the education I've gotten. I look forward to it. Thank you all, I appreciate it. Tell the people out there they could ever want to just give me a call or something. I'm up to talking to God damn many people that you know.

Dave: Well, they can find you at PapaDon..recommends right?

Papa Don: Yeah, I stuttered so there’s two dots.

Dave: Your finger did a double tap. 

Papa Don: Well, hey, take care of yourself and look forward to talking again real soon. David. Thank you for the invitation. Have a great day.

Dave: All right, Papa Don. See you buddy. All right, my friends. There it is. If you want to listen to his first episode, when he was on I guess it was six months ago as I think he just said you can go back and find that just scroll back through, you know, the, the, you know, the replays or go back through the podcast. You can find us all over I mean, these replays we post them on YouTube, we post them we leave them here on Facebook. So you can go and watch them on Facebook. You can also get them on the podcast platforms, at least Apple and the major ones. So yeah, there's a lot of value. There's a lot of gold hidden in these lives every day these interviews and one of my favorite things is meeting people for the first time and then having them come back on the show like Papa Don has done. I think Sarah yesterday I think she was on for the second time or third. I tend to lose track, but that's a good problem to have. So my friends go and follow Papa Don at Papa Don that's pa pa do n dot dot recommends okay Papadum dot dot recommends. This is somebody you know who has a lot of wisdom and experience and for a lot of you who may be like me, it's never a bad thing to have somebody who has experience in life and experience in business. Sure, we all look to everybody in this community who's doing well and we say hello and let you know that I can learn from them. But man, there are so many people, Papa Don being wonderful, who have unique life and business experience that is helpful also in this business because the truth of the matter is that you know, these are the skills that make a successful art or not. It's not something that's special here. It's the same things that make you successful in every business. I would need to take what he laid out today and apply it to some sort of a local contracting business. It would work you know the distractions, the shiny object syndrome, the carving out that window, the income producing activities like if like that that's a Blueprint we didn't even talk about tech talking and Instagramming because quite frankly, that's just the details of how to be successful in this particular business. But the principles that he laid out were the same principles that he use. Whatever the hell he started his first business 20 or 30, or how many every year. To me that's mind blown. And I can see her in talk to and learn from a guy who has been successful in multiple businesses and now is using those same principles to be successful here. And understands that the small details like learning how to Tiktok or whatever, are just details. It's the principles how you show up that the basics and most people can't get the basics right. Why because the temptations are too powerful in quite frankly, because some of us have never heard from somebody like Papa Don, who can lay it out with so much simplicity and that's why I love you know what we're doing here. I love these shows. I love the opportunity to learn myself. And regardless of when or whether any of you assholes, we're gonna go use any of the information that he just went and laid out. I know I am. Because at the end of the day, you got to get it wherever you can get it from. You kind of learn wherever you can learn from in for me, what a better I mean, I get to do it every day. It's not like I'm preaching the dream living a nightmare. I get to roll out of bed throw on a t shirt that has my face on it. Never released before. Okay, that's a limited edition right there. In interview, a student who I actually can learn from it's just unbelievable. Unbelievable people into think, you know, we have a couple 100 people on here. Well, why is it there a couple of 1000 Why isn't there 20,000 You think it's so hard to succeed? It's really not because most people are not willing to do those simple basic things, or even sit through a live stream long enough to hear them from somebody like Papa Don. Quite frankly, that advice that he just laid out, was worth 1000s Could 10s of 1000s hundreds if not millions, depending on how you use it. So anyways, my friends will do it again tomorrow. Thanks again to pop it on. And thank you all for being here for listening now go implement Be Legendary get out of here. We'll see you later. Peace.

How To Keep Your Business Running

Below is the transcription for this episode:

Matt:  Hey what's going on everybody? Happy Thursday, April 28. I'm used to just hosting a Wednesday so I almost said Happy Wednesday but it's actually Thursday. Hope you're doing well welcome to wake up legendary if you're new we go live every single Monday through Friday at 10am. Eastern on our Facebook page. We go live. We bring on a guest somebody who's been through the challenge or gone through our training or has gotten some cool results that we want to share with our community. If you are again, newer and you're like, What the heck is this all about? Typically, we just bring people on for 30 to 45 minutes and we chat just a little bit about their business, about their marketing, what do they have going on? How are they creating content? What types of forms of freelance digital marketing are they doing that kind of thing? And it gives you an opportunity to connect with people in our community. It also gives you an opportunity to sort of like I have these little blinds right here. And imagine if those blinds got kind of opened it's almost like you can look through the blinds on somebody else's business right? You can just sort of take a peek and see what's going on and see what you know, learning lessons that you could take away if you would like every single morning I just got mine. You can see right here I just got my little text message right here. And if you'd like to get a text message reminder every single morning at 10am. Eastern then you can text the letters W U L stands for Wake Up legendary Wu to 813-296-8553. And we'll send you a message every single morning at 10am. Eastern we won't send you spam. We will not send you a bunch of scam links or anything crazy or a crypto Ponzi scheme. Whatever. We're just gonna send you a reminder every morning. All right. We've been doing these for I don't know, maybe two straight years now and just loaded with guests every single day for pretty much two years. Maybe a little longer, but I know that we've had guests for about two years straight. And I don't think we really intend on stopping so we love doing these episodes. We love bringing people on and today we've got another awesome guest. I'm really excited to chat with her. I think she's in New York. Shannon what's up? 

Shannon: Hi good morning. Yes, I am in New York.

Matt:  Okay, cool. Right on right on. Welcome to the show. Thanks for coming on.

Shannon: Thanks for having me. I'm excited to be back on here and talk with you guys.

Matt: Yeah, of course. Is this your second time?

Shannon: Yes, I think I was there last December for the first time.

Matt:  Right. All right, cool. Well, we've got an interesting journey because I just got an alert. I just got a message that she got her TikTok count back or something. And I think our title was like she had her van or  something like that. So anyway, bring us into your world of finding Legendary thing he found us last June or something like that. And so almost a year ago, and you've been just cranking away and working hard, and you've made a lot of money. I mean, you've really blown up and did a great job. Tell us a little bit about how you found legendary and just like for everybody who doesn't know you. Tell them a little bit about your story and journey to come in online. 

Shannon: For sure. So I'm Shannon obviously I'm 24 so I'm legendary. Last I think it was last June. I was living at home in Jersey and I was reading an online fitness business personal training and I was just like, so burnt out from doing and I was working like 10 hour days constantly trying to do my marketing sales chasing clients and it was just not what I had imagined. And so I had decided that I was going to move to New York City and I had signed a lease, but I had no income at that time. So I was like, I need to figure out some way to start making money online again. And so I was actually scrolling down my TikTok one day, and I saw a girl pop up and she was a Legendary affiliate. And I was like, like, I had never heard of affiliate marketing before. And so I saw her. I checked out her profile and I was like, sounds too good to be true. I'm not gonna do it. And then a month later I was like okay, I might as well check it out. I have nothing to lose. And so I did the 15 Day Challenge. And then I was like okay, this business model like this is what I have always wanted, like the freedom to work from where I want only having to work for a few hours every day like this is what I thought I would have in my fitness business. So I might as well like to go all in on trying this so I got the blueprints and I went through the program and for me it was just like it was crazy how quick it all blew up. I think I started posting on tick tock by that and maybe at the end of July or beginning of August and I think by September 1, I had either 20 or 40,000 followers already. And I really just blew up and I was like what is going on? So yeah, so that's kind of how I found you guys. I saw somebody else doing it and I was like I want to get a yeah and so once the ball kind of started rolling with it. It never really stopped which is why oh,

Matt: That's super cool, man. I just my mind keeps getting blown by just like, you know, back when I first started online, it was just like figuring out a way to get 20 or 40 or 50,000 followers. It was just like, hello, there's no possible it's gonna take you 510 years and you're 60 days in and it's just like, it's it's stupid. I mean, it's cool, but it's stupid. It's crazy. The opportunity.

Shannon: Yeah, it was wild. And I feel like a lot of people were so used to social media in the age of like Instagram being the main platform we're on there. It's like you could be posting for 10 years and still have like 500 followers and so that was my first time ever actually liking posting on TikTok. And once I had I think it was my fifth day of posting I had a video that went super viral. I think it's at like 500,000 views right now. And so that went super viral and blew up and that's when I kind of saw how big of an opportunity that Tiktok and affiliate marketing is. Because it was like the power of one video. I think it was like a 15 second video. The power of one little 15 second video blew everything up for me and completely just changed my life.

Matt:  That's crazy, so I want people to also connect the dots like what started in terms of like your lead generation and building like an email list or maybe didn't build an email list or, or art or whatever but like in terms of how your lead flow went from a viral video was there a correlation between you know your your 500,000 view video and like your you're you started to get a lot more leads to and sales.

Shannon: Yeah, for sure. Because I had to go with a 15 second free lead course. And I watched all of the case studies and so I was like okay, I have an idea about how I want to set up my account and get started with it. So I already set up my legendary funnel and then I had that connected to an email list and I think I only had one like five to send the emails like with the copy I think that you guys gave us like I copied and pasted it. And so I had my funnel set up. I had that connected to the email list. And so I had gone into TikTok kind of giving a little background on who I am and then going right into talking about affiliate marketing talking about different side hustles and stuff like that. And so when that video blew up it was a video on like, I think it was like a step by step walkthrough on like Clickbank or something like super simple, super easy. And it just blew up. And so at the end of it, I think I had a call to action like if you guys want to learn how to do this in more detail go head to the link in my bio and check that out right there. And so that was definitely directly correlated to the amount of leads that I had and I started getting right to optimize this.

Matt: Yeah, that's super cool and a nice job doing the whole call to action. Like that's money. Perfect.  So you went through this process of you doing a couple things. We could talk about doing some PR too, but when so throughout your journey, you started generating quite a few leads and sales from that and then what you did is remember when that was well you could tell us when you had your entire account banned or shut down. That recent or Had that been a little while ago and then I just learned that that might have come back now tell us a little bit about that whole journey. Tell us what you had to do in order to try to get it back and stuff.

Shannon: Yeah, so this is very recent. I think it was probably about a month ago. I woke up one day and TikTok had banned My Account and shut it down completely. And that was like I have my Instagram, my business Instagram account connected to it. Um, but like I said, it's a lot harder. To grow on Instagram that on tick tock so I had that shut down overnight, and basically lost my business overnight, having that shut down and so I was able to get it back which is awesome. But it's still I haven't posted on it and I think a month just because I'm still under very heavy watch. I don't want to get shut down like then I got it back. But I've been keeping it very much like on the download. So that's why it was really important for me to have like other systems in place like, my business Instagram account connected where I always like to tell people to go follow me or message me and then I have an email list which I think has like 20,000 people on it. And so I was able to like send out just like an email blast being like, hey, my account was shut down. If you still want to follow along. Here's my new Like Backup page. So I had some backend systems in place or when it got shut down. So I was still able to get in contact with all of my life email subscribers and all my Instagram followers but still definitely not ideal. So I got it back. I did start with a new Backup page, which I have been posting on that one is definitely not growing as good as the last one. So I've been kind of exploring some different ways to go about TikTok and Instagram.

Matt: Yeah, yeah. Well and and learning and rethinking, right and also, one thing that I think is like super key super important is in when when people have account shut down, which actually happens so a lot of times people think that just happens in like the make money online niche or if you're teaching people how to invest or pretty often happens in virtually every industry. I talk with a lot of people and deal with a lot of people in lots of industries and it happens more frequently than you would think. And then I think the takeaway from that is one you kind of learned to expect it and to actually build into your bit. I think this is the more powerful approach. The empowered approach is to build it into your business model like so what you are saying is to have email marketing, Instagram, other platforms and channels where people can follow you. But if you build in the reality that okay, it's not going to be optional. It's not really a possibility that this will happen. Like at the beginning of creating a business model. You typically sit down and you'll write things like what are the main obstacles and hurdles your business is going to face. This should be one of the first ones, you know, if I go viral and if I create a really great social media following I'm probably going to have videos taken down. I'm probably going to have my ad account shut down or my Instagram is gonna get restricted for weeks on end. And if you write that in, then what you start to do on the front end of things is start to strategize and make very strategic marketing decisions about how to spread your audience across multiple platforms. So you did that maybe intentionally or unintentionally through email and just collecting email addresses along the way, right. Because we had this guy, we have this guy. Oh, my gosh, what's his name? Josh on recently, and Josh just talked about how he basically quit his business for a year, came back, had a decent following, but just really made a focus to re-engage his email list. And it was that little piece that alone that took him up to six figures. And it was it was a big driver and he I was shocked. It was kind of like I thought maybe he had gotten super viral on TikTok. Again, because usually when people start really ramping a bunch of sales that's what's happening. But he said, No, it was all from email. And I like what you did. I wanted to reflect this back. I like what you did about emailing out to letting them know, hey, go follow me. And a lot of times people will say, well, aren't people sick of hearing from me or I don't want to like blow them up in their email. And stuff. You have to remember that these people opted in and followed and are interested for a reason. And just because you're a marketer, and you've become jaded to getting people's marketing messages all the time, doesn't mean the average person is Does that make sense? Yeah, exactly.

Shannon: I'm for me, like sending out those little email blasts being like, hey, everyone follows along. I was like, Oh, I have no shame. My business has basically lost my main platform. So I have no shame in sending it out. And I framed it in a way like, thank you so much for following me for so long. If you want to continue to follow along to learn more tips on how to make money online like here's my new account, go follow it if you'd like. So I framed it very much in the way of like, Thank you for being a loyal follower for so long. So if he's wanting to continue to do it, then go for it.

Matt:  Super smart, super smart. Because that frames it for people too. And you know what, the other thing that that does for the few people who might not be like a super loyal follower, like maybe they just opted in to see like, they were just curious. They frame what's going on for them. It paints a picture for them like, Hey, I have 20,000 people on this email list. And it sort of frames like, okay, like this person had. It gives you a little bit of authority. Which is super smart. Yeah, I love that framing. And I also just love that absolutely no shame whatsoever, because there shouldn't be, I mean, you're really talented, really skilled marketer, and they should want to learn from you like that's what they should want to do. So cool. That's awesome. So between that getting shut down, you're getting it back. Have you done any, you're just kind of, you're just kind of taking it easy.

Shannon: I'm kind of taking it easy right now. So I have been hesitant to post on that account. Now that I've gotten it back because I've been like, I don't want to get shut down again. So I have a new account that I've been posting on. It's been growing very slowly. So I've been posting on that. But I think my main thing right now is I still have like, I want to say at least like five brands every single day. We'll reach out to being like, Hey, do you want to do a collaboration and post on your feed like my old feed that I just got back that I've been posting on spawn? Like I've been taking it easy, I've been making videos on my new account, but my old account right now is being like dominated by brand outreach being like hey, do you want to do a sponsored posts for us on XYZ so that's like my main thing right now I'm like, Okay, I need to like so still wait some time to start posting again. But that is what has been like my man. I guess like focus right now is like I have a ton of brands reaching out. Yeah, so I've been doing that. I've been doing a lot of market research and trying to prepare myself for what I will do when I start posting back on that site. That's awesome

Matt: And how many followers is on that one?


Shannon: The new one?

Matt: The old one that you got back

Shannon:  I think there's 107,000.

Matt: Yeah, that's pretty crazy. I mean, 107,000 followers. It happened pretty quick. And I feel like people reach out for brand deals and stuff like that. I mean, I think people need to expand their mind about what's possible. And also, when we talk about building things into your business model. You know, you can build into your business model that you can have side additional portions of income coming in to like, you can you can just as easily in your entire business as you're running it take on you know, $1,000 or 5000 or $10,000 for a batch of sponsored posts or something or you know, if it makes sense with the branding, right, but

Shannon: Definitely people like and I like affiliate programs that I am in as well. I just went through and looked like yesterday because I forgot that I was even like a part of that. I went and looked at ClickFunnels and I have like $500 waiting to be paid out and I went looked at AWeber and I have like another 200 And I want them looked at like the like three day challenge and I have like another 400 So I'm like I have like affiliate offers or like affiliate companies that I like signed up to be a member of like, ages ago and I just put them like I put a little link to them in my funnel like on my like, intro page. Like I'll put a little link to the other posts that I have or the other affiliate offers that I have. And I like to forget that they're even there and then I go and check and it's like you have XYZ waiting to be paid out. So I'm like how cool is that?

Matt: Super cool. It's super super cool

Shannon: Oh, no, that was that. I was just like

Matt: No no in my my Stream Yard just froze and I you were like you were just I thought you were just about to say something cool and then you so you've got the whole social media route going you've also done I thought was really cool was like on my end I just I watched sort of how people are marketing and evaluate stuff and you you recently wrote an article or had an article written I'd love for you to just tell us about that. But that just went really viral via like PR which is super cool too. And that it was really funny because like I had I had our COO it randomly came up on her Facebook news. Like, I don't know there's like a little news portion. She was just scrolling it was like what like that's like versus like our affiliate or something. Not that we own your love but in an affiliate of ours. And then and then one of our legal guys who just like he reads business stuff was just like hey, this looks pretty this looks pretty cool. Like I saw that she linked over to a challenge like this randomly came up in my like news app or something on Apple or something like that. And I was just like, what, like how do I have random people like messaging me that they're seeing this article? Anyway, tell us how this came about. I'd love to know how that was sort of fished out. opportunity to write an article on CNBC and then and then how did it get published? And what types of editing did it go through and stuff like that?

Shannon: Yeah, for sure. And I'm just adding something that's cool. I actually had CNBC reach out to me again and I just wrote another article for them yesterday. So that one will be going up as well. I'm definitely going to do another direct link to legendary in that one. But so the original article I had an editor at CNBC reached out to me via email and she was just like, Hey, I found your tech talk. And what you do sounds super amazing. We would love for you to write a contributor article for us. So I was like, of course, I would love for you to get that free. PR is amazing. And so she gave me a kind of topic idea. I think the caption was like, she is 24 years old and makes $8,600 a month in passive income working for like two hours a day or something like that. And so she was like, hey, like I have been watching her TikToks And so I think going about it from this angle would be super cool. So maybe just kind of like writing about how you got into it. And then give like five tips for people who want to get started and so I wrote out just my experience like going from my sales online personal training business into affiliate marketing and then the overnight success of it. And then in the like five tips that I wrote for people who want to get started. I think number one was like always getting a mentor because that's like that's been what I always do. Like when I started my online fitness business. I had to like teams of coaches or mentors that like to walk me through how to do it. Same thing with affiliate marketing online. I started working with legendary so I had somebody like guiding me through. So I think that was my first like tip at the end of the article and I put a direct link like my affiliate link right in there. I was like, if you guys want to check this out, like there's the challenge right here. It's $7. That's what I used to start and that's what got me to where I am today. So I put a direct link to that in the article. Um, and so the process was kind of like, I did a rough draft. I sent it back to the editor and then we went back and forth like, I think like two times of like them editing it like me just kind of like fact checking, making sure everything looked good. And then it finally got posted, which was awesome. And so once it got posted, it was crazy. I had like so many people sending me the article, people from high school being like, how are you doing this? What is going on? Yeah, so I had I think I remember I think you emailed me as well when it came out. I had so many people reaching out to me and I was just like, This is so cool.

Matt:  It's crazy. It's crazy. I feel like it's also we I've seen like people go super viral on social media. On Tik Tok stuff like that, but man, like the amount of traffic that came from that was wild, like really cool.

Shannon: Yeah. Like, I think it doubled my income and crazy

Matt: Well, it's the power of some of those like, it's the power of some of those PR articles and things if you get a good headline, right? The headline was so good. And the entire article was just nice and short and concise but you know it has five you know five things or three things, you know, and people like number lists. So the marketing on that was so perfect, but it's also just an eye opening thing, I think for affiliates for people in our community for any business owner, like, Hey, if you need some attention, if you need like lots and lots of impressions, something like that getting an article written or paying a few 100 bucks to have an article written and submitted into something like CNBC or whatever. It's like that's a great way. I mean, it's for some businesses like the primary way for them to get, you know, attention and to get in front of people, you know, especially news driven stuff, but yeah, that was so good. So on the second one are you going to focus on anything different? Are you going to try to change things up at all?

Shannon: So on this one, the angle that we're kind of going for as I think it's like five tips to becoming a successful digital marketer that like the industry leaders don't want like the newbies to know and so it's gonna be like, five tips on how to like successfully market yourself on tick tock on Instagram. And just like some things that I've learned, like don't like try to indirectly market your products like don't try to like, like, try to serve instead of sell, like try to I don't remember the other ones right now, but it's all about like, some like tips for beginners that industry leaders don't want you to know if you're getting started. And like either content creation or digital marketing.

Matt:  Cool. I love that. Super cool. And a slightly different angle. And that's super cool. When is that going to come out? Do you know?

Shannon: I actually just sent it in yesterday. To the editor. And so we're gonna go back and forth. I'm thinking the turnaround time for the last one was like I was long. I think it was like three months so it'll probably be like at least another month before it comes out. But yeah, I'll definitely keep you guys posted on when that one's gonna come out. So I'm definitely going to plug legendary and again like I said, the last article, like completely blew everything up for me, so I'm definitely gonna put that link in there. hook you guys up again.

Matt: We'd love to, we'd love to also, you know, hook us up. But yeah, we'd love to post. You know, we can also post in our groups and you know, email blast out to our our email list and let people know to go read it and check it out and sort of help right you know, right when it gets out. sort of push that a little bit.

Shannon: Oh, right. Amazing. Yeah, yeah, totally.

Matt:  We'd love to do that. Well, cool. SHAN is super cool. Super cool. You've got so many good things going on. And I feel like I'm listening and sort of watching your marketing and just like where you're going and stuff. Like let me just be totally candid. I had no clue who you were or what to expect when I first saw your name pop up last year. I was just like, Oh, that's interesting. That's cool. And then I was like, man, like, just got a lot of followers. And then I guess when somebody hits 100,000 followers, that's like, okay, we're not joking around anymore. It's like that's real stuff. And, and then the article came out and then I started, you know, I just started watching a little bit more content, and I was like, reading that and I was like, Man, this is like, really smart marketing. And I just wanted to give you props for that. We probably, you know, learned a lot through your fitness business. You probably learned a lot from blueprints, and then, you know, kind of tying all of that experience with education and actually just like, actually implementing it and then, you know, I what I find to be really cool is you sort of grabbing opportunities as they, as they're put in front of you, you know, like something like an article like that and just being able to be skilled enough to take an opportunity like that capitalize on it and and do that and then also to grow you know, your Tik Tok or, and social media to 100,000 plus and 20,000 email list is ludicrous. So, especially in less than a year, like that's so super cool and great work. Thank you, anybody who's here, for anybody who's here and maybe a little bit newer, just getting started. Maybe they're, maybe they're just starting the challenge, and they're a little intimidated. They're like, Oh, my gosh, I can create content. How could I ever get 100,000 followers? There's no way I could ever do that. What would you say to those people?

Shannon: I would say to them, I mean, I definitely did not think I ever had either, but just trust the power of social media right now. Like literally one video could change your entire life. That's exactly what happened to me in a 115 second video that took me two minutes to make, changed my life, changed my income, changed my following so don't doubt yourself that you can't do it because I was in your boat as well. I'm thinking I will never get there. Like I just went into affiliate marketing being like, Oh, this just looks like something fun that I might as well try to have nothing else to do or nothing to lose. And then I was never expecting to be where I was today. So just take it day by day, focus on learning, like Tiktok and Instagram, learn the skills to go viral and one video. Literally.

Matt:  Yes. Learn that. Yeah, get into the training, learn the training. I wanted to just echo something you said earlier that I forgot what you mentioned, that you had watched the 15 second free leads training, and you watched through the case studies, and you started building your philosophy. You're sort of like alright, I can see how I could do this. And between learning and getting deep into the training, learning the strategies, learning the skills, and then I think what you've been able to do is really apply yourself and who you are to it. And that's a really, really powerful, valuable skill to be able to take outside things and sort of internalize them and then poof they're gonna go out into the world via content. That's super cool and really impressive.

Shannon: Yeah, definitely, definitely within 15 seconds. Really, it's like all the case studies. I feel like so many people had so many like different angles and different success stories. So I was like, let me just kind of like pick and choose different strategies, add them in and then I think something that is like so so important with tick tock, especially that people forget, is it's so easy to like, make the same videos as everybody else and like get lost in the crowd. So it's very important to kind of like, put your own twist on it like be sure that your own like personality is showing through on your page. So that way people like to have a reason to follow you. And they know what to expect from my videos. It's not just like everybody else. So that's kind of what I did. With my strategy. I saw what everybody else was doing. I was working. I took bits and pieces and then I added in kind of like my own twist. And it worked really well. So don't be afraid to put your own personality in there to show who you really are.

Matt:  Totally, totally, totally. That's Yes. 100% and it's more likely that you'll build a loyal following if you do that because people are going to be really endeared to you. they're really excited and happy to feel like they know somebody who's unique and cool and you know is their own person. Should we have people follow you on your original TikTok and IG or would you rather people follow you on your new TikTok?

Shannon: Let's just go with the original line. I think I'm gonna go back to posting on there anyway. I think I'm just gonna stay with the TikTok guys. Hopefully this is the original line so hopefully TikTok does that. You know what,

Matt: You know what? A few people have done basically they have these two simultaneous accounts. And now they'll post the same video but it's not the exact same clip. It's, they'll record it and they'll be like alright, I got it and then they'll just literally change a few things, change the background behind them and post a different time and posted to accounts just in case. And they've actually had great luck with that. A couple of them fit easily into six figures. But anyway, we're gonna have people follow you on that. We're all gonna say a prayer to the TikTok gods.

We're gonna just, we'll, we'll go follow you and make sure that you know on your next however many videos you're posting that you've got plenty of likes and good engagement, and I love this on your videos.

Shannon: Thank you guys.

Matt: Thanks for coming on. 

Shannon: Thanks for having me.

Matt: Of course anytime soon. All right, everybody. Hey, her TikTok and IG are right here. You know, with the way that TikTok. People can lose profiles the way Instagram people can lose profiles doesn't seem to happen quite as much but what you should do is the call to action that I'm giving you is to go follow Shannon on both of those things. So just follow her on TikTok and then go follow her on Instagram. So you never lose and you always know where to find her. And then you know, as you're scrolling, you know, looking for marketing ideas and that flow there Shannon because she started posting videos on this account again, when you start to see that just give her a little like it doesn't take that much just tap the little heartbeat like hey, Sharon, good to see you, you know or give some positive engagement. And that's, you know, that's what our community is about. It's helping each other out. Anyone who is listening on podcast recording or whatever, if you're just listening it's @hustlewithshanboth Instagram both on Instagram and on TikTok. Alright, tomorrow's Friday, we got another awesome guest who will be here at 10am Eastern Same time, same place as always the most consistent in the industry or here every frickin day. So we'll see you tomorrow for Friday's episode. Peace.

How To Create Content That Converts For Any Offer

Below is the transcription of this episode:

Dave:  What do you guys do in Texas, man? It sure isn’t internet marketing.

Adam:  What you know and that's funny is that I was never into any of that. I mean, my family has marble floors and fields and things like that. But I was really hooked into more of the job and working out, worked in hotels, 15 years and then did some other things after that student housing, things like that. So, but no, I just never I never got into it. And so you know, Ian from Australia, the entrepreneur guy, he gives me a hard time when I talk about the West Texan, you know, rustling up my cattle and things like that. So I give him a hard time when I talk to him. So he gave me a he asked me how much a steak is here and I'm like about three bucks because I have the cows right here in my backyard.

Dave:  That's amazing. I would love to have my own food and my own cattle to be able to to have wow, that'd be that'd be a that's a that's a bucket list thing for me. 

Dave:  I you know, I want to talk I'd like you to mix in your story but I'd like to you have so much valuable information I was reading over your your answers about just how to win when you're when you're getting started on tick tock, for example, you've been doing well on TikTok, you've got a lot of it's a matter of fact, you suggested that we you know that we name this episode. You're not a shadow ban, you just need to pivot and you know, we've named it creating content that converts ready offers Here's how. Let's first talk about the shadow banned piece because it is the nuts I mean, the quickest when somebody's content is not exploding, blowing up or whatever. What's the first thing that we love to say, Well, I must be shadow banned. You know, it must be you know, I must so it's I think I think we've we've heard that it's scary. Because it's it's it's it's the ultimate trick as it's almost like we don't want to be duped. And tricked by TikTok and that really feels like oh, I need to really am i I'd rather you just shut my whole channel down don't shadow bam. Right. So first of all, Adam, do you believe that shadow banning even exists and for those who don't know what it is, would you give us your explanation? Yeah,

Adam:  So I really, in the beginning, when I was going really hard and I was making things happen. I was moving and shaking and all sudden, everything just completely stopped. And I thought about what was going on and then I heard the words shadow ban. I was like, That's me. I know that's happened to me, you know?

Dave:  And it automatically. It's like well, that that must be the reason why I'm not going more viral or whatever. So thank you for pointing that out. I want you guys to be able to identify with this story. That's why I want Adam to explain it. So continue on. You thought it applied to you. You heard it and you're like that must be me..

Adam:  So what I started to do was do some research on what shadowbanned was. And man I went everywhere all over the interweb trying to figure it out. I started to realize what it is. So people think that the algorithm or the TikTok app itself, the AI is slowing down your content to where people can see it and shutting it down as quickly as possible and moving on to something else. Or really I started to do some research. That wasn't it at all. I was making my content too long, or I didn't have a hook in the beginning that was working properly. I didn't have a good story that was working or capturing people with certain things that you can do as in shifting the way that looked coming in and out. And then at the end having a really good CTA call to action. And so really at that point, I had to pivot. I took a couple of days off and really started to analyze what I was doing and realize, Okay, I've got to make some changes. And this is what I did. And I went in with something with some music that was viral. That was working,

Dave:  trending and give me some trending stuff.

Adam:  And I went shorter than normal. I was doing like 20 seconds. I went down to 15 seconds and sometimes seven seconds and Bono things just started rolling because of the things that I've learned. And so one of the things I really learned was, it isn't a seven second video, having good content that was just boom, boom, boom, boom, boom to where it was made. People have to watch it, not once, not twice, but three or four times to where they were like, wait a minute, what do we say? What do we do? What do you do there? You know, and it just started to go. 

Dave:  Just hailing nuggets right now for the audience. Just so you know, I don't know if anybody is aware right now. It's just I wanted to let everybody know as sort of a meteorologist too for the show. Its hailing nuggets would continue on. 

Adam:  I really dug in at that point and I went full blown. I've gone from the recommended to the three videos a day I went to fortify. And I really started to push for heavy new pieces of content. And when I had enough good content and previous posts, I would use that as a late last post at 10 o'clock at night. I would repurpose something and I cannot tell you the difference that it made to where I then had to learn how to focus on my replies to people to not then you to me it became new problems.

Dave:  New problems. Thank you because a lot of people think that once I get this going, it's going to be but then you've got problems that might not be Oh, I'm so broke and I'm out on an island and isolated. But now all of a sudden you got too many comments. You got too many views. You got too many leads. So just understand folks, that entrepreneurship is about solving problems. It's not about making problems altogether go away, except the annoying ones of having to always obsess over the right side of the menu when you go to dinner. That problem will go away. We could possibly help with that. But in terms of eliminating all challenges.

Adam:  What a good problem to have continuing. Yeah. So then that's when I learned phase one. You're where I pivoted was a call a hook. Good, good content and a call to action. Well, I had the shortening and shortening.

Dave:  And shortening.

Adam:  Shortening down the TikTok video to where I was really getting people involved more to where they wanted to ask more questions. But then at that point, just when I started to also realize I needed good content to be able to bring to people to have them pull them off of an app into my Facebook posts. And so I Facebook post, okay, and so I had to pull them out of that because I wanted to be able to touch them in a different direction or be able to speak to them. More directly link a more of a length of time. So I had to learn how to do a hook again, with the messaging that I was given so that I could understand. And this is where it really became I had to learn was the hook had to be me opening up and explaining Hey, you may not know what this is affiliate marketing. Tell me where you're at on this journey. Explain them and man it just flooded. People started asking questions. I don't know this. I don't know anything I know a little bit and learning how to navigate through that and my messages to get them over to Facebook was a challenge in the beginning because, you know, I not only had two or three people asking questions. I had 20, I had 50 and 100. People ask me questions. And so like you said, maybe you learn from your mistakes. You learn so much of what not to say but also what to say. And to open up dialogue with the people that are reaching out to you to see how you can do things online. 

Dave: I want to mastermind and brainstorm with you a little bit on on this on this idea because I'm curious and I want to I want to I want to know why you're taking people from TikTok over I would assume into a Facebook group and then given them the opportunity to comment when you'll watch an introduction video, probably a welcome video in your group that's pinned to the top and then they can comment on that post. I absolutely see the value in that and I absolutely think that building community and so forth, obviously we have a thriving Facebook group and we're doing this live on Facebook. It's a love-hate relationship with Facebook. I'll be honest with you, I love everything about Facebook. I hate a lot of things about Facebook, but let me ask you this. All of y'all who are dealing with the comments that are blowing up in the post and all this and trying to reply to everybody I mean why why not? Extend your bridge page video. As you guys get more talented, be able to talk about this stuff intelligently and answer questions. Why did you choose in in maybe you didn't even consider the the bridge page piece that I'm asking but what I'm trying to understand is right now a lot of affiliates that go they have the same problem, okay because tick tock, you can blow up and now you have 1000 replies and everybody feels like they need to respond. To every comment. And so why not extend and broaden your bridge page video. So you can absolutely get the opt in. And then once you get the email opt in and you can promise something on that bridge page video Hey, look, you know, I don't answer. Dress and you can ask me any question, you know, on my website or something like that. So my question is: Why push people to Facebook immediately right off of TikTok versus first getting the opt in by pushing them to a landing page and then even offering the Facebook group once they opt in. Are you also doing that?

Adam:  Yep. So I do offer that as well somewhat. I kind of see the value in what you're saying too. I mean, that's kind of a nugget that he just dropped there as well. So I think it's more of us understanding. There's multiple ways to do this. I think the beginning of what happened was the fear of losing that particular one sale and the beginning kind of matriculates over and so you freak out when you don't respond to someone. Now, it got to the point where I really started to realize I couldn't, there was just I mean, I would spend seriously six hours a day, going through comments, replying then still trying to get them to understand I would still have conversations on you know, the TikTok messenger.

Dave: And I just see everybody thinking that they need to respond to people in the comments, and it's like, those are not your most qualified people. Those are not your most qualified people. Who are just leaving a comment on a post. I mean, a lot of times people will comment on something just because of that. That is literally why they exist on the internet to leave comments. Whereas Adam, I would assume you exist on the internet, because you ain't you ain't. You ain't here to play around, right? I mean, you don't mind scrolling every once awhile, but you're trying to build a business. So you got people who are absolutely looking at this as just a you know, it's just a social media and it's not it's nothing and I'm leaving a comment. So why would I want to spend my precious time when probably at least 50% of those comments are probably people who are never going to do anything. So instead, what I would prefer to do is and this is actually the suggestion that I gave to somebody over the weekend who said that I am trying to respond to everybody's comments. I said make videos pull out the most common questions from those comments, and then make videos and instead of trying to respond to everybody which you're never going to do and you're going to end up hating this your business instead. Make videos follow up with the most common questions in those videos. Create hype, Look, I get so many messages and so many comments. I can't respond to everybody but I'm going to answer the most common question, you know, and in that you can do a part one, part two part three of a totally overwhelmed inbox series. You know, and you make it fun, there's no rules and I'm talking to everybody here as I hear so often that you know, yeah, I'm gonna I'm gonna go back to posts that I've already created and posted and try to go into those, those people have already moved on. They don't even likely remember if there is a big theme or or I guess rumor or or maybe it's true for some people but the people who are commenting out there, do not always respect you more. If you go back and respond to every comment. You do not build more authority by doing that. I'm sorry, but human beings pursue people more when they're ignored. Unfortunately I'm sorry to say this. I wish it wasn't the truth. I really do. I wish that we weren't so immature or weird as human beings but we are and oftentimes in my opinion, when when when a when somebody is going back and responding to every comment, it makes them look like they don't have a whole lot else to do you know and so instead again, for some of you again, Adam, if this I just want to share also what I was thinking about this weekend that kind of applies to this, which is if you get a post that blows up, blow up, don't go you know going back and getting stuck in the weeds is I think the least powerful way you can you can seize that opportunity by going back and getting lost in the weeds of the common of that post. instead. instead. Use the comments as content ideas to answer more questions for all the common questions that are coming up. Or all the they may not even be questions if people are making comments if people are saying making negative things then man that's the most potent content you could make because it's fresh out of the horse's mouth and it's you're also picking up themes and patterns of what there's probably going to only be about four or five major themes and all of the comments. So it's fairly easy. And the other thing that I think a lot of people don't realize that I've done and and it's just because at this point it's natural, but it's it's you have to create excitement. You have to create excitement about what's next about what you're doing next about what's coming next about where you're going. You know, people want to go and follow somebody who's going somewhere, has a vision. Who everybody's commenting on any buddy's posts and see if they're at all in their heads. They're not at all and I'm not saying you guys should not comment and interact in close via DM I'm not saying we shouldn't do that. But I'm saying that the game nowadays if you've got a video that takes off Adam, you can have 500 messages. I mean you can have you know at the very least if you're gonna respond to every message, get a VA and and don't I see a lot of people who are exhausting themselves trying to get to every message in every DM and instead what I'm what I'm sort of suggesting here is how can I take this event and I still I don't want to ignore the opportunity of one on one and all that but not if it overwhelms me and doesn't produce a lot of results anyways, instead, take the questions, the content, the comments, turn it into more content ideas, create more hype and invite everybody on say hey, if you guys I'm going to answer all your questions. All you gotta do is click the link in my bio. I'm doing a live free training this Wednesday at 5pm Eastern time or at 8pm Eastern time. And now all of a sudden, you're pushing all those people on to opt in to an email list so now what well after that webinar, I can offer something on the webinar. But now I also got all these highly qualified people's email addresses who were interested and opted in for the webinar and then I could follow up with them with the replay and say these bonuses are available for the next 48 hours only. So now you've taken a simple TikTok that went viral. And instead of going back and trying to close everybody one on one and you probably will close people there's no if you're if you're if that's something that you're going to try to become good at you will close people but also when we talk about the Cashflow Quadrant and getting from the left to the right hand side of that there's a difference between the thing that makes somebody a business owner is using system and level enlever or having leverage from systems and people so if you're doing all the work yourself responding to the comments and so forth, you're actually really still behaving in a self employed way is also my point. And so, and that's not and that's not particularly a bad thing at the beginning. Okay, but as you have multiple videos going viral, and this becomes a problem, there's no way that you're going to be able to keep up if you continue creating good content like you're doing, right. What's coming up for you as I'm saying some of this stuff? I'm just trying to stretch everybody a little bit to think more about systems in leverage systems and people versus you know, the sort of the hand to hand combat the guerrilla marketing of getting in there and trying to respond to so many comments and then messages. 

Adam:  What you're doing really is you're giving people freedom to understand look, there's a better way to do this, you know, Dave's done this he's been through this he understands the process, and those I'm not gonna say they're few and far between there are those moments to where you have momentum that you really need. To me it's important because like you said, you can get bogged down in the weeds. If the momentum and you use that. 

Dave: Look, I mean, I've got Bob Joseph right here who says I was in comment hell last night. What guys listen, there is no need. You have a good problem here. This is a good thing and I've seen way too many people in this community and maybe today is a shift. I don't know, maybe we start getting loud about this. But we have to stop behaving, you know, in this way to where we want to, in my opinion, jump back in and do kind of, you know, jump back into the weeds and get lost in the weeds and go right back into that and hand combat. We have to keep, I think , stepping back in our business and saying, Okay, what's the expansion move here? Not the contraction move. But what's the expansion move? How do I grow this? And how do I think you mentioned a big point you got momentum. You're excited you got a video taken off. And then how do you feel after you've just responded to 1000 comments and I mean, you're exhausted.

Adam:  So I just, I'm sitting here and I think I've lost if I start to think when that happens when we start to get that hourly, hourly mindset, instead of the CEO of our business mindset. You know, and, like you said, step back, think expansion, think about the momentum you can use to expand your business. Instead of dropping down to that back into that desk clerk mindset. I've got to respond to everything that's in front of me, step back. There's nothing wrong with being an hourly employee at a company but you understand that you have likely a job in front of you. And it's clear but if you're running an operation and you truly are either the owner, operator or CEO, you have to use your time really wisely. Because if you don't, then you will absolutely get pulled into situations that at the end of the day, you'll go. I can never get this day back. I just wasted that time. And you only get 365 days in a year and after weekends, much less. So you know, probably about 250. So you know, 250 days in a year. We got to use each day wisely. And for me again. I'm always asking myself and I think of something to write down to remember what we're talking about. How can I go and speak one to many versus one on one. There is always a time and a place for one on one. Always a time and a place for one on one. But if I can speak one to many, then let me try to do that first. And then if that doesn't work, I can have a fallback campaign or at least let me qualify people better. So let me qualify and that's why I suggested the webinar campaign the q&a. Look if I'm going to respond I don't mind responding to you at your demand you've earned my time. But somebody who's done absolutely nothing and is just trolling my post. They don't deserve my time. So let me make people jump through a few more hoops to really show to me that they are interested in their worth my time. And usually that's just them either opting in showing up to a webinar coming back to a live show that you're doing later that night. There's all kinds of different ways for you to have more leverage or for us as marketers to have more leverage and not get lost in the weeds. So that was an art major diversion there of our conversation but I hope it was valuable. I just have heard this come up so much. And I think that we need to start focusing on this a bit more in our community because I think it's becoming a challenge for people. They have stuff start taking off and it's like, okay, you know, I that's what causes

Adam:  burnout. That's what hurts people is that they're stuck for six hours and they look up and they missed an opportunity and then they've got to really try to build up momentum again. Maybe not from the ground floor, but they've also they've got to start to build things again and so one of the things that I have going now as I have two other guys that are in Legendary that are working through this as well just like I that we started a group together, just on just on you know texting each other Hey, yeah I'm gonna try some content like this this time and see how this works. I got this response. And so I'm thinking about going this direction and trying this. I'm gonna try these three types of posts this week and see how this goes. I'm really seeing that that is valuable information but also it broadens you out to where I don't feel like I'm alone. Not to say that I do. But we as people that are trying to be entrepreneurs, we do get into that mindset of feeling alone, or feeling that yeah, I've got connections to where I can ask questions, but if I'm relatively in time that I'm struggling moment, or I really need someone to look at something for me right now. It's great to have a couple of guys or a couple of people where I feel they can jump in there and be like, Nah, man, you're hitting it or I think you need to tweak this. I really think that's important. I really do. Well, absolutely. 

Dave:  Man, we got blind spots. And I mean, we're only all doing exactly what we what we think we should be doing. I mean what we think we're supposed to be doing and quite frankly, you all are I mean even even you heard him and I do the same thing. I mean anybody I mean when I first got started out anybody who was willing to watch the video on my note watching you want to watch it, you know, I'm like totally, you know, desperate for a view you know and ready to pounce on anybody who needs anything. But there is an element of that we need to what would my day look like if I was had a million dollar business and and, you know, had had had multiple major traffic sources and was in was generating you know, 2030 40,000 a month in affiliate income. What would my time look like? I need to act like that. I need to act like that. I need to act as if I'm already successful. And I need to begin to build my business in my day and how I protect my time like that. Otherwise, I'm not going to get there. It's not going to be just one day, you know the sky's going to sky and you know God himself is going to come down and tell you it is now time for you to move on to the next phase of your business. You know, I mean, it's not going to happen. You have to recognize that you have well if we're speaking about God, Free Will I mean, I don't you it's up to you. I don't know how else to say this. So everybody understands it, but we got we really we at Legendary don't say when you can move on to be in demand. The we don't say we don't hand out certificates here. I mean, maybe we should but I would prefer not because you need to act as if you're a million dollar successful CEO on day one, unfortunately. Well, how do I do that Dave that just feel inauthentic. Well, it's a mindset. I need to begin to. Look at my time. That's how we do it. Look at my time. It's not that I walk around like an arrogant ass. It's that I just look at my time as if it was in such high demand that every minute counts. And so do I want to spend the next two hours responding to DMS, or do I want to spend the next two hours mapping out a funnel a campaign that I can run over the next three days that can capitalize on this momentum from this video that just went viral in for me, I'm choosing the latter every time. The minute that I have a video that goes viral or something takes off. I'm just like you said I'm building on that momentum. I'm answering questions in the next videos that I'm posting that are answering questions because these people are giving me all this great content in boy, do you have something that I want to reveal to all of you now that I know you're actually interested in this? I'm actually going to show you the number one strategy to go viral on Tiktok and make money on an app that you're already using. Oh to my web store right now. Now you've just generated and grown your email list. And all those people who opt in are really qualified people. Now you can also follow up the webinar. So now you're just creating all this moment. You're getting email opt ins, and you know what the people who are really interested you can also come back and you can say hey, you all I get a lot of messages every day, but today is the day that today is the day that I'm actually for the next two hours gonna monitor my inbox and answer any question that you guys have. So if your questions are important, and you want me to answer it, the next two, so all these time limited things. This is what we're missing a lot in our marketing is that you're not making it urgent enough. You got to make an urgent and then it's got to end because if it doesn't end then Adam, if you tell me Dave come on over to the house any time over the next couple of weeks, man. And you know my wife, she makes that meatloaf man. She's gonna be making it every night, you know? And I'd be like, Come on, get over there. You know what I mean? But if you're like, Yo, my wife's making meatloaf tonight, homie, last time you were over. You said it was the bomb. It's gonna be gone. They're gonna be a little leftover. While I'm over there, I'm trying. Right? So anyways, that urgency and also that scarcity. See if I do that webinar, and I offer some bonuses. Hey, guys, if you got a lot of value, did you get value from this webinar today? Yeah, leave me a comment. Let me know the comments start blowing up. Well, hey, here's what I'm gonna do. I'm gonna do three more of these coaching classes. Absolutely live. And in the first one, I'm going to take you through and show you exactly how to get set up. And here's what I'm going to do. Normally I would charge for this 200 500 1000 How much is your time worth? Normally I would charge for this. But for the next 48 hours, I'm going to let anybody who enrolls or who buys the product that I'm recommending. I'm going to include those free those next three webinar coaching sessions for free, but you have to buy in the next 48 hours. So now all of a sudden, I'm creating campaigns with urgency and scarcity out of a viral video. And again, Adam, I'm not saying that's the only campaign we could run but it's an idea of a campaign that we can run from a simple viral video. As you said, I'm just using your own words to build on that momentum.

Adam:  I think it's great because what you do now is you create, like you said, you create that urgency, but just in this conversation that's been going on for 34 minutes. Think about the nuggets that you have dropped here, just from having a conversation. That's why it's so important for these live calls. I think, to me, they're extremely valuable because of just what has just happened from what you brought to the table. And so I know that I will go back now because I'm on this one, but I will definitely download this to watch this again to have the conversations right now. Yeah, so I think it's important for people to understand what's happening within what you're seeing.

Dave:  It's not to say that you can't do everything that we've been doing that we all do, which is all gold mining and in life get one on one calls when I first got started, anything to close sales to to get business off the ground. And that is appropriate for the first phase of your business. And what I'm a lot of you are getting through the first phase a lot faster than we did when I got started because there were no platforms where you could get this sort of traffic back multiple years ago, dude. Like I'm serious. This is all a new problem that we're having when I say problem, right? It's a problem. This is all a new problem that we're having. Is that you guys, you know, the platforms have gotten more potent. And for all of the ignoramuses out there who think that you know, it's all going to disappear, these platforms are only going to get more potent and for the average person like you and me, they're going to be more and more powerful because the platforms are realizing that we hold the power. If you're not going to treat me right and pay me for my content. I'll take it to YouTube. I'll take it to Facebook. I'll take it. I'll take it where they're gonna pay me 100 million to bring it over to Spotify, like Joe Rogan did, right? Yeah. So content platforms are competing for us now. And they're rewarding us with better algorithms. Back in the Facebook days and even still with Facebook. You can't you can't be you can't really be exposed to anybody who's not your friend unless they share it. Whereas TikTok's now figured out a way to put our content in front of people who we're not connected to. Right. And so they built a better algorithm for us. And so, you know, we still think, you know, so it's different. It's different than it was even five years ago. And but I'd say the principles are still the same because even whenever I've run in one of my one of my last big affiliate promos before we started Legendary I was actually selling a you know, an annual thing worth of training similar to what we teach here. I was selling an information product. And you know, my favorite campaigns are the simple little short campaigns that I run on my list where I invite people onto a webinar and then on the webinar, I offer bonuses for them to buy the affiliate product. And then I make that available for a couple of days. And the surge in sales that I see from that it's just like anything else. And that's what I would always do with my list. And this was without this was without tic toc and all these So nowadays, I think we have an opportunity as affiliates to have evergreen traffic that's coming through just from us posting content on platforms. Like TikTok. But the ultimate goal is to get those people on our email list, because then I can crank up these campaigns where I'm inviting my list hey, look, guys, and I can even email my list. Imagine that I have a video that goes viral on Tiktok and now certainly I can create videos on TikTok that I post on TikTok that build on that momentum that say, you know, I'm answering questions and then having training coming up. I will tell them, hey, I'm going viral on TikTok right now and I've gotten 1000s of comments and it's way too many comments for me to get back to and actually even get to. So what I'm doing is I'm putting on a free training this Friday and I love you to come be a part of it as well. Here's what you're gonna get if you show up right now. Not only have I used the momentum from a tick tock video to create more momentum and hype on my own tick tock but now I've also brought my email list into the new campaign. And I like that because it really allows me to give the people what they want. versus me always manufacturing campaigns I'm building off of something that's natural and organic, which is a video that went viral versus me just coming up with something out of nowhere emailing you I'm saying hey, I got a video that goes viral. It feels more natural you know it's and then the list people on the list. You're like, holy shit, he's blown up on social media. Like let's figure out what the hell's going on.

Adam:  You got something that I need to see. Yeah, exactly. So I think it's great stuff, man. I really do and I think it's, you know, with, with a lot of the things that I've been doing my life would definitely discuss kind of what you're talking about what I would really try to help people understand the market itself, how it's not saturated, how it's we're just so infinite in where we're beginning. That, you know, the big thing I would tell people is there's seven over 7 billion people in the world. And there's over four and a half million people that are on the internet. And out of that, you know, I mean, it's just ridiculous. They spent two and a half hours a day on social media, and they have six different social media accounts. I mean, it's just infinite almost what you can do, who you can touch. It's just learning the process and being comfortable being that CEO of your business. 

Dave:  It's also I like that it is getting comfortable and what that's making me think about is, you know, this isn't going away. It's not even remotely saturated. And what's happening right now like the things that we're using right now with TikTok or whatever may not even be what we use in a year TikTok may be gone but it'll be similar. So learning how to navigate an app, you know, on a cell phone on a smartphone, is something that's a skill that everybody should have. If they want to run a business in 2022 They should learn how to use their thumb and navigate around on some of these apps. It's a really simple thing. And it's awkward at first. It's, you know, it's you know, we were just my wife and I have some friends in and we were joking last night about how their parents, you know, how we're tech support for our parents and stuff like that. And, you know, the truth of the matter is, if I know, my wife is tech support for them. And sometimes I need her tech support. I mean, the truth of the matter is, it is that, you know, you don't have to be a technical genius. You just have to know I have never gotten into fancy graphics, fancy editing, fancy anything in my websites and my landing pages and my sales pages are always all huge white, or black backgrounds. So it's always just about the message. And that's to know how to do the most basic things on whatever app that you're using in the same with your Clickfunnels or your funnel builder. A lot of you think you're gonna build some big Christmas sales. It's just a simple thing. Just get it set up and then leave it alone. You know, I mean, we think we need to be funnel masters. It's like, we're not you need to get to a point to where you don't you just I know people who set up their funnel and don't even touch it for a year. It's just it's not something that you need to tinker over and become some programmer in Adam. I'm saying this because Is this something that you hear and even something that you thought was the technical challenge is going to be the wall that's going to keep me from getting into this?

Adam:  I hear that probably that's about 40% of the problems? Is people saying, Hey, I'm technically illiterate, I can't figure it out. And that's when I explained like, just relax. I, too, had no clue how to build a funnel slash website. I didn't understand that stuff. And I said, technically, that's really not the biggest piece of your business. It is imperative that you have one Absolutely. But what you're wanting to do is to create the content that drives people to that you're wanting to build that momentum. And so your part is creating content. And I explained to him like this, and every one of my lives that I would say is a gear within your business. And you pushing your content is you moving those gears to get things going and you're working your business. You all that funnel is is a piece of the gear just like your email automation sequence. Those are all gears that are working your machine to where it works 24 hours a day and your content. It's what keeps pushing that out and making those gears work. 

Dave:  The business has become content and this is true in multiple in multiple niches man, you know, I like watches and got a collection of watches. So sometimes I'll watch some content or Instagram posts or whatever. And it's so funny because even those guys know that content is king. You know, and they know that and many of them the smart ones have have built their business by just documenting their their daily deals or you know, holding up their watches or inventory in front of their phone and just kind of just simply bringing the people who are who are who they can kind of into their world a little bit and letting them just in it. And that has exploded their businesses, the guys who have these YouTube channels or these tick tock channels who are simply selling watches they're not it's a totally different industry and niche, have more leads and more people hounding them for watches these guys are it's just unbelievable the difference and exposure and how build big you can build your business. I was talking to a friend . You know that when you use the strategies that we teach, they apply to anything. I was talking to a friend who has a landscaping business and I said look and it's a specialty landscaping business. It's not, you know, simple landscaping. It's a specialty landscaping with edible landscaping and all this guy said look, I said there's a girl out of Texas and she's a bee she goes into rescues big beams. Maybe somebody who's seen her before knows what she's on Tiktok and Instagram. She's weird. Excuse B's 715 second videos on Tiktok and she's got you know, she's got, you know, hundreds of 1000s if not millions of followers. And I said the difference in how your business is struggling right now as you're kind of marketing to your friends on Facebook trying to get them to buy your different things and that's what we all do right when we start a business we post on Facebook started business post a couple of pictures no likes now because it's weird that nobody really everybody goes into the witness protection program when you start a business all your friends and family but um, but I said you'd be amazed if you got on Tick Tock and you started creating content the way that we teach how to create content in started driving people to an email list in practice this model almost to a tee of just exactly what we do and on the bridge page just have a call to action to have a free you know, landscaping plan built up on the phone for free that they can either take and implement on their own or they can hire you have to implement it for them right now. Which is the best offer for a jet ? Like if somebody said gun to my head, come up with an offer in 30 seconds that might work for this business. That would always be the offer that I would come up with is a driving traffic free gift or something to get them to opt in for free training. I want to show you how to grow your landscaping business. Let me show you how to grow your roofing business and double your leads without any advertising costs. And then on the bridge page, I'd say hey, I will build out a marketing plan for your roofing company or I will build out a marketing plan for your you know, for your landscaping company and you can either go and when I used to do coaching in the marketing space, I'd say I'll build out a marketing plan or a funnel for your business and I'll either you can hire me to help you implement it or you can go and implement it yourself. You'll have the plan who won't show up to a call like that. Right? So now all of a sudden you've got the person who's struggling for business locally. Now all of a sudden, they become almost a celebrity as they build their audience on TikTok. Maybe it takes six months on social media. But now this landscaper who is struggling for business locally has more leads than they know what to do with and a waiting list of people who are looking to fly them out all around the world. And or you begin to create information products. Do it yourself, do it at home. You know, I was actually telling my friend this the other day blowing her mind. Because I'm like, and why would you even want to do the work if you can just create like a little course or do a Saturday workshop on Zoom what if you did a Saturday workshop on Zoom where you took people out and explained in gardening

the possibilities in your Oh, it's only kind of Yeah, it's your creativity. Your income grows with your creativity and how we come up with these campaigns. Right, right. There's no rules, Adam, none. 

Adam:  Do what you want. Wild.

Dave: I mean, y'all are crazy as hell out there man. 

Dave:  You know what I mean? 

Dave:  I've got to do a follow up where I was you talk I mean, I've been just as I must be in a spunky mood this morning or something because I've just you know, ranted, so But leave us with a final piece of it. But it's your work and it's your results that have gotten me fired up this morning Adam and that's one of the reasons why I still do this show is because I want you to come in and do this at the very beginning of your journey. It gets me fired up, brother. 

Adam:  Thanks man. Enjoying this is so much fun. I think with this. It's like a drug. Really. People will always sit there and say that. I know with me this is the way it was for years is that I had jobs and they did great. But I always knew there was a piece that I was missing somewhere. There was something that I wanted to do and prove to myself. And this is it. And this is something that I met. I'll wake up at three o'clock in the morning, and I've got a notepad and that is no joke. And I'll write down things that I'm like, Oh wow, I've got to do this, I've got to talk about this all my life. And so I just love to be able to tell someone here tonight or today is just to say to them, be confident in the direction that you're going every day is going to be a new journey. Some days you may not get everything done that you want. But believe in yourself, know that you can do this. This is something that can change your life. But you have to believe that it can and have that dream because I know it can happen. I see it happening in front of me in my very own eyes. In my life and others that I'm trying to help as well. And Dave, I'm gonna be honest, this really goes back to watching the very first video that I saw of you and just explaining in that 15 day challenge how you can do this. This is something where you can really step into things and so I just appreciate what you guys bring is so valuable. And the way that you have helped me to understand that put my finger on the pulse of what we do to be able to learn how to pivot and be comfortable in that and like you said today having that big broad mindset you've got sometimes you get stuck in the weeds you do. But that's why it's important to be able to have these conversations like this and be able to step into a wake up life here with great nuggets that are dropped. So thank you. 

Dave:  I want to still be able to offer something here on these wakeup legendaries. I do try to highlight the story of people like you. I remember your chair 11 years ago, something like that and I was invited onto a to you know, a webinar or live show or something back then maybe it was a Facebook Live I can't remember if they had Facebook. It was something review and shit I might even might even be able to find real quick. But you know, I was just as fired up to come on. Look at this man. Let's take a little look. We'll do a little, we'll do a little travel. Dammit. Go to System Preferences. My dad. Chrome is not letting me, it's not letting me share my Hey, is anybody else on Matt, are you on? Could you share your screen? I just for some reason I can't share my screen. But anyways, if you look up MLSP You'll see 11 years ago I was interviewed by a lady named Roxy and you know I'm right there on YouTube and I was just as excited to come on. And there he is. So Dave: MLSP but go to YouTube. It's on YouTube. There it is right there, remember the month, the member of the month if you go up who shares it. Is that you Adam? That's not make no oh, it's bad. Okay. Yeah, it clicks Look at that. Look at that baby face. Come on. Come on member of the month right there. You know what I mean? Like I came from network marketing and you know, I was chasing people around. You can go and watch it. I mean, Dave:, MLSP anybody can go and check that out. But that's 11 years ago. I mean, I was so excited to be on the show to dude and so like it's also it's all I remember that feeling. You know what I mean? Like if being recognized for my new efforts that, frankly, even deep down inside I was pretty doubtful that I was going to be able to, you know, succeed. I mean, I had my own impostor syndrome just like everybody else. But you know, I, I was doing network marketing knew I was doing network marketing, and I was sucking so bad at it. I came online and I found some training on how to generate leads online and I was like, Screw doing the network marketing. I'm just going to sell the training. To other struggling dumb asses like me. That's how I got started on affiliate. This is the best thing ever. I'm just gonna stop digging for gold. And I'm just gonna get over here on the side of the road, and I'm going to sell the picks and shovels to the other they're trying to buy so All right, well, let's wrap it up because I've got an 11 o'clock and I'm sure you got lots to do in Texas, my brother so thanks for coming on. We'll schedule a follow up so we can learn more about your journey here in a couple of months. I'm sure there'll be less new things to talk about and keep up the good work. I'll put your handle up here so people can go connect with you and your time. Thanks for your time.

Adam:  I had a great time. Thanks so much, Dave. And have a great day. Have a great week. All right, man. I'll

Dave:  Talk to you later. Alright my friends go and follow Adam @The_West_Texan1

Even more, we'll try to have another powerful conversation and see what comes up you never know. And quite frankly, I never know either. I never know where we're going with ease and where we're going to end up. I think that's part of the fun of it. See you tomorrow. Let's make this week a Legendary week.