Below is the transcription for this episode: 

Dave: We have a guest on and we interview them entirely unscripted. We’ve been doing this the last few years and if you want reminders you can text the number to get daily reminders that we are going live. This morning we have a guest with 15,000 followers and growing, he’s an engineer. Welcome Salvatore.

Salvatore: I’m from Montreal Canada and I heard of you guys through Instagram so I tried it out and I actually bought your course and the next day I lost my hearing. I already have a mindset that nothing can put you down. No matter what you do in life, mindset can propel you to go forward. So I already had that mindset ingrained in me. So when I joined your legendary course, along with your courses. So, back to when I got too close, the next day I actually lost my hearing to the point where I couldn't walk. Because I had an inner ear balance. And long story short, I needed immediate surgery and I actually have two cochlear implants right now. So as I'm talking with you, is Bluetooth into my cochlear implant speakers, so I'm the only person in this room who could hear your own voice. 

Dave:  Wow, that's, that's really something that's really something and you're making this work, I mean that up for sure. 

Salvatore: During the training you inspired us to, you know, try to tell our story. Because, I mean, I know your story very well, because you kept repeating it. And maybe that's something I should do more of is repeat my story. So I actually, you know, started posting on Facebook, about content about who I was, and so forth. And it's funny, because I started sharing my story. I've inspired some other people as well, to the point where I actually got nominated to be part of a community of healing love to spread awareness about hearing loss totally indirectly from you. And also, I appreciate that, and it really brought me out to my shell even more. Because you know, when you say who you are, your story and New Latin new marketing, it really resonates with everyone. Because short of who you are as a person, you're honest, you're able to help people provide value to people, how can we make this work?

Dave:  Right? Well, ultimately, we are trying to gain people's trust, because that's the biggest, that's the biggest thing that somebody has to have in order to, to want to do business with you, they need to feel safe, they need to trust you that you're not a scammer, or that you're not going to hurt them by taking their money, or maybe making them do something that is abusive or uncomfortable or right. So we before we spend money with somebody, we need to be able to trust them. And the quickest way that I found to gain somebody's trust, is to share a vulnerability that I have to sort of say, Hey, here's my sort of, you know, here's my vulnerability. Here's what most people try to hide from you. Well, I'm just gonna go ahead and sort of let you see all of me and and and of course, I don't say that to get pity. And I don't say that to manipulate. I just say that because I just use my experience and share my vulnerabilities because, you know, both in my personal conversations in my life, in my business and in my marketing, I'm not a guy who compartmentalizes my life. I'm not just telling stories in marketing, because there's no feeling behind them. I'm actually attached to the feeling. That's how I get passionate. And I think that's how I get so passionate. And I ultimately think it is the secret to all great marketing. Is that, not that you're telling a fake story, or you're telling a story just for the sake of telling a story, you can do that we see that every day. You know, when you're listening to somebody who's telling you something, that's some real ass shit, for lack of better terms, that's sort of a professional term, I've coined real shit. It's a marketing slogan. And when they feel that, you know that realness, people can tell whether you're just doing something to put on a show, or whether this is actually who you are. I think people have what I call another professional terminology, a built in bullshit detector, I think people have that. And, you know, so that's been one and here's the other thing Salvadore is. I actually have found it to be somewhat therapeutic as well, to share because I find it the opposite of therapeutic, I find it very miserable to try to be somebody who I'm not. So I find it very healing and very therapeutic and very, you know, it just feels right to just be able to share with people who I am, and then to find those who will celebrate me, not criticize me. And what comes up for you, as I say that. And that's, of course, the reason why I've begun telling my story. And Thanks. And thank you for, you know, putting it into action, instead of just being entertained, because that was really cool. But do it with you in terms of the fact that Adam is trying to be something that I'm not or someone that I'm not. And so that's also a part of, I think, why I have become so, so much of an open book. Was there a time where you were a lot less open and willing, open minded and willing to and maybe more insecure about talking about, you know, your own limitations that others might say their limitations, but of course, you and I know they're not have you sort of come out of your shell, or what is the journey been like, in terms of other ways that you have got more either courageous, or you've tried something in your marketing, and it's worked really well, something that you were once maybe afraid of doing? Maybe it was getting on video, talking about something else that maybe you've overcome during this process?

Salvatore: When I was younger, I was more shy? I didn't have so much confidence, especially like in high school. And I think it was maybe in University, where I really like, okay, you know, what, I have a hearing loss, I would want to hear anyways, and I decided to be a little more open about it, because I was different from anyone, everybody else, no matter what, because I had a hard time hearing. But then going forward, especially with my career in engineering and aerospace, I pushed myself to be more open. And you know, like you said, you know, show your vulnerabilities because that is key. You don't want to hide behind the bush, you don't want to hide behind like a fake or a mask, because that's just not going to get you anywhere. And one of the biggest things that I found is transparency, not pure transparency, like whether you're at home, in the supermarket or outside or behind the video of a computer screen. I found honesty, there's nothing to hide. I can just come freely. No, and that's what I found really key, in my opinion, because you're being transparent. You're sharing your story. And yes, my story is very unique because I have a severe hearing loss to the point where I lost it completely. Two years ago, actually, yeah, two years ago. I thought I was completely deaf. I couldn't share. I was in a very, very, very bad state to the point where I couldn't walk, I couldn't drive, I would just sit down getting massive headaches. i The best way to describe it was, I was underwater. Listening to an opera singer trying to hit a high key note at the same time, I developed severe tinnitus when I was hearing a fire alarm bell 24/7. And it was very, very rough. Thank God for my family, my friends, and you know, my girlfriend, and they really helped me get through it. The app was key. And I think that was like a turning moment at the same time. Support can mean a lot. For example, on your login day, uni support is phenomenal. Everyone is there to help each other. What are the marketing questions a personal question. Support is no doubt my sleeping life completely changed. But here I never knew that I like feet. I never heard that sound. Well, like water balloons. Simple Sunday, the water boiled. I was flabbergasted. And I was explaining this on my Facebook page. And people. I was being honest with myself and honest with other people. And I was getting a lot of messages. How is this happening? What's going on? I notice uncle marketing, how can you help me show I mean, once you provide value about yourself, about someone who needs help in all categories could be personal to be marketing. That's where you can really excel to push yourself even higher.

Dave:  That is, that sounds terrifying, exhilarating. I mean, to go from no hearing, you know, to then being able to have that opposite extreme of hearing those little detailed sounds. I mean, wow, I'm just you telling that story, you know, is captivating for me to listen to. And so I tell you that and I share that here to everybody who's listening. Because I've said for many years, turn your mess into a message, turn your struggles into your strengths. And we, as human beings get get get one shot as far as we know, here on this earth. And, you know, our our, our ability to enjoy that time is really completely based on our creativity completely based on how we take our weaknesses or things that have happened to us and turn them into something that means something versus something that is debilitating, is truly disabling. Now you have a disability, that's, I don't I don't see it disabling you. Because you've you figured out how to turn that struggle and turn it into a strength and then as or more importantly, in my opinion, because I'm just a selfish human being. You're sharing it, you're sharing it with me and you're sharing it with the whole world and adding a cherry on top of that. You're now getting paid as a result of it. You're just always stored as a model model. What I mean is just a case of beauty. figures out a way to take their struggles and turn them into strengths. But also, I just am always impressed by what's possible and what we can do with our situations. When we combine it with these creative businesses like this one that we teach and do here. What's possible you know what I mean?

Salvatore: When you put your mind to it, anything is possible. Nothing is mean, I've seen people in wheelchairs who are living the best time of their life. I have friends who actually have better humans than me. And letting that run them down. Sounds like when you have a powerful mindset, you can do anything you want. And as you stated earlier in the show, and even in your training, mindset as power is what you can do. It's like you take your weakness, you take your struggle, and you make something out of it. I never, even though yes, I'm gonna disappear. I'm disabled, because that's a government term. And I'm okay with that. That's fine. Totally cool. I don't let that stop me. Because I want to push, I want to be better. I want to be an improved version every day, a better version than yesterday, no matter how hard it can be in life. I mean, like, when I go back to that traumatic version, I mean, it's been, I've had these surgeries last August. So it hasn't been a year. So I'm still learning new sounds. So a month ago, I was outside with my girlfriend, and then I heard a whole whole, I'm looking what does that sound? My girlfriend told me it's an hour. I'm like, oh my god, I heard an hour for the first time in my life. And the way it was as a child. I knew it sounded like who who.

Dave:  You read you read who you read that, right? Like similar news. Yes, the sound that an owl made.

Salvatore: So now I actually should have just gone on vacation two months ago, if I never realized how soothing the ocean is. I'm not a beach person. I'm a pool guy.

Dave:  And nothing else matters. I mean, nothing else matters except us, proving to ourselves that we can do it. And then believing that. And that's the only thing that I care about. Even with my children. It's the only important thing that I think for all of us to like for us to focus on here at legendary. It's not to focus on, you know, all these little bells and whistles and mechanical things that any one of us are smart enough to learn and figure out and eventually do. It's not that the tool is too hard. It's that when we see people complaining, I'm ready to give up from ClickFunnels or this or that, my friend, it's that your brain is broken. You know, your thinking is stinking not I mean, that's it. It's just a simple fix. It's such a simple thing, you are not broken, you know what I mean? You as a person are not, you know, it's just so it's a simple fix, right? And you're such a great example of that. And it's also such a great example, right? Salvador when we see nondisabled fully capable people who are like saying I can't do something I can't do something. That's also a great reminder and a great lesson. You know, because that person and we see it every day I see it every day in our community I see it every day all over life all over the all over in my family in my town everywhere I see people I can't I can't I can't it's too hard I don't want I'd rather complain whatever because that's comfortable or whatever. And that's a great reminder because Salvador What i've what I've realized as a you know, a felon and somebody disease condition, some who has it is a recovering mentor, somebody who's you know, done

 

a lot of but but here's the thing, man is that, you know, I gotta I gotta you know, it's my responsibility to use that. As I can either use it as a big ol bag of rocks that I'm going to carry around and it's going to weigh me down, or I can figure out with creativity, it is going to take me to be thing I got to do some quick Critical Thinking means I gotta think for myself, how the hell can I turn this mess into a damn message and use it to inspire. And here's the other thing Salvadore I wonder if you can relate to this. I can't feel when I inspire you. I personally don't get any benefit from that emotionally. But I do feel it when I get inspired. And so I'm actually, I live my life in a way that inspires me. Because it's my number one source of inspiration, the way I carry myself and whether I quit and lay down or whether I get up and keep fighting, and keep trying, is the number one determining factor whether I'm going to be an inspired person. Because I don't give a shit. I don't give a shit if I stand in front of a TV screen. And I watch nothing but motivational videos and tapes from the best motivational speakers in the world. And I watch documentaries of people overcoming great challenges. But if I'm not doing shit, and I'm laying down, and not following through and figuring out how to do so we've all a pile of shit. All of our politicians just look diff looks a little a little a little bit from all hiring them in.

 

You know, you got a disability, you're an addict, you know, you're a felon, you're single mom, Look, we all got something how far what you know, what I get out of life just simply is, is is is whether I try you know, whether I take that dirt and say, shit, screw it, I'm going to spread this shit out. And I'm gonna grow some flowers right here, and maybe some vegetables or whatever, or whether I just want to, you know, sit here and stare at the pile of shit as flies eat it and maggots crawl through it. And that, of course, I'm going to be a miserable son of a gun if I do that. And I'm using that disgusting metaphor, because that's how I feel. If I just sit in my sort of pity party, if you will, and I've done that before myself. But, you know, I feel it's the greatest gift Salvador that we get when we learn how to turn our struggles into our strengths. And it's the number one source of fuel. So Salvador, are you inspired by your story, your personal, how you have triumphed and persevered through the difficulties in your life to get to where you are right now? And do you feel that that is fueling some of your energy and your action?

Salvatore: It is a lot actually. And like I mentioned before, like when I got up, open out, especially on Facebook, I had a lot of people message me some people that I haven't heard in years, and one person was telling me a Salvatore, I haven't seen you since university, you know, your story inspired me. My son actually has a lot of hearing loss. And I was flabbergasted. You know, it's amazing how you can open yourself up. And actually, it's like you said, you don't feel any benefit from that person. The only time I feel it is when they reach out to me and say Hey, thank you for sharing. You've inspired me in the vacuum you know, and that was powerful in your show, right? We want to add value to key data and money to charity. So it doesn't matter what happens in life. You just keep on pushing. Colin and Sanders are filled with fire 1000 times to get her.  Who cares, Colonel Sanders. Yeah, for KFC. Like people after 12345 they fail and they give up. You know how many times I failed in life, David, I failed a lot. And in what, every time I felt I learned something from it. 

Dave:  Nick commented, I'm struggling with something right now in your hands. spur inspiring me to turn that addiction around? Well, you know what my friends, I mean, the bottom line is, is that sometimes you're right, you have to become abstinent from whatever the hell is holding you back. And until you do that you're not you don't even have a chance to grow or succeed. Let me just be real clear about that if any of you are struggling with having, like an addiction of any sort and addiction to you know, and I'm serious, a serious addiction to drugs, alcohol of any sort porn, food, shopping. There's so gambling, and there's so many other ways or if you're codependent, we also get very addicted to people. Okay, so we get into relationships that are toxic and or abusive. So we, I believe, also struggle in dating with other people. It's how we bond with others. You're not going to magically say a business is going to solve all your problems in your life. Some of us need to go to therapy. Some of us need to go to 12 step recovery. I did, some of us need to get surgery. He did. Some of us need to get on medication I have over the years, some of us need to do a lot of things in order to get ourselves in a position to even give ourselves a chance to succeed. And Salvatore that is what you've done. Those are courageous acts, by the way folks, going and taking care of yourself is a courageous act. I just want to say that. And then guess what you can do? You get to then use that as you want. Because it's your story in your experience, and we use it however you want, right, Salvatore?

Salvatore: That's fine. That's fine. And you know, it's like, just one I mean, not only I had a cochlear implant surgery last August, I also had a hernia surgery two months ago, and then I had knee surgery last month. So but that's it, no more surgeries. I'm done. I'm done. I'm walking in. And in terms of the comment about Nick, you know, I just want to say, Nick, I mean, all I know, extreme statistics, give us really marketing. Trying to parent with each other, to the same level. Because once you're open about yourself, and you're putting in the dedication and consistency on a daily basis, it just takes time to grow this snowball effect. You have something like you said, David, it's not something that a business can improve or change your life. It can, but you gotta put the work into it. You have to know the right skills, you have to know the proven strategies on how to go about it.

Dave:  This is quite an amazing opportunity that we have in this business. Because no, it's not going to solve all of our problems. But it can lead us on a path to truly developing as a person i.e. personal development. And it can lead us you know, when I got into this business, I had just gotten clean within the last year or so before that. And I was really, you know, I didn't have as, as my dad used to, say, a pot to piss in or window to throw it out of and I was an undeveloped person, personally and emotionally and mentally. A lot of you and I started this, it wasn't pretty at first, but you missed my end all you're not new. Do do. Do all the work. And I've never been afraid of work. And so I think that if you're afraid of work, then you're going to fail at anything that you do. Because the fantasy that rich people don't want Work is a is a myth. It's a lie. And it's been perpetrated by losers and broke people that are pretending they're snake oil salesmen who are trying to lure people into buying their stuff. Telling them there's not going to be any work and making it seem like there's not going to be any work. But what is your opinion about even through challenges, and obviously, you've been an aerospace engineer, you understand work, you went to college, all this, but talk to us a little bit about, we've talked about the mindset. And before we go over and look at your TikTok and talk a little bit about what you're doing, and so forth, give us a couple of tips there, can you just say a little bit about the, the, the work ethic that that it takes to be successful, and I don't particularly I'm not saying Just so we're clear that you need to work, you know, 1012 hours a day. But I do believe that you need to dismiss this like a business.

Salvatore: My work ethic was already in place, I was working a minimum of 10 hours, sometimes to 14 hours a day. But that's because I loved it, I enjoyed it, you know, I would work with private chests, I would work on the global 5000, Boeing 767, triple sevens. Then when COVID hit, everything changed, especially in the aerospace industry. So my word active was already in there. Coupled with my sudden hearing loss at the same time, sort of went down because I couldn't really do anything. But with the mindset, the work that helped propel me in terms of marketing. So I always had no idea what to do, how to do it. I fully understood the sales funnel, I was always curious how to read people get these email marketing skills for copywriting. I was like, Cool. And you made it sound so easy. So I'm like, okay, what? Do the training, and that's when I learned and got inspired even more. And I was like, Okay, this is how we go about it. Now, and it was, it was great. And when you're passionate about something, David, you want to do more? You want to learn more? And then got me sure I had a hard time here. glued to my cochlea in the extra hours in one way I learned in life is I'm sure we've heard this expression before. Never compare your chapter one. Someone else's chapter 20. No, like so I want to be making, you know, seven, eight figures. And no matter yet, but I'm going to get the I know, because I have faith in myself. I believe in myself. I believe in the work ethic. And I will get there.

Dave:  I will get there. Yeah. Wow. Wow. Can you say that one more time that that that that that quote that you said just for those who didn't listen or may be coming on just as just as you were you were saying that what was it don't compare your Chapter

Salvatore: One of the quotes that really resonated with me was don't compare your chapter one to someone else's chapter 20 Because it's so easy to compare. So easy to compare and once you compare you're setting yourself up for failure. I mean it's like

Dave: Come on when you first came on TikTok we were a month in. I want you to talk about that. At this point, people who are listening right now Salvador, they forgot about all the hearing hardships and all I mean, the fact that you lost your hearing completely just just a couple of years ago. So let's go ahead and remind everybody of how absolutely easy and flawlessly simple it was. I'm just assuming for you to get on video and just start recording videos like a pro right off the bat. I'm being sarcastic there, obviously.

Salvatore: I get it. But the funny part is the funny thing you mentioned is that my first video, kitchenette, I think took me two hours to make my very, very first video, I think it was like, during Christmas time last year, I was so nervous, whatsoever. I never even own a tick tock account. Because I thought it was just for kids dancing. I'm like, No, I'm not gonna get on TikTok, I'm not gonna dance. And then as part of your program, you know, you said TikTok was one way.

I certainly know what just continuing to do. The first few have taught me to stop overanalyzing, because over time, you're gonna get better, you're gonna improve. And there were so many videos. And then I was doing it once a day. The hashtag I had no idea what the hashtag was. But then eventually I started researching your section on tick tock, really? How and then I just started improving and moving but one thing I was is consistent. Yeah, I was very consistent. Now recently, I have not been very consistent because I've been focusing more on Facebook because I think I pretty much understand how TikTok works and how it has blocked me so many connections. And so many people reached out you know, in terms of how can I do this? How can I make money? Where do I go? What's happening with your hearing loss? I think I want to do a little more something because now the sound Yeah. I mean, what I took the last 40 years or so to like, for example, the music I hear today.

Dave:  This was two years ago. Completely different. Completely different. Noise.

Salvatore: I mean, you take it for granted because you have good hearing and that's okay. That's okay. But like the other day, when I first got them I was hearing a switch humming. Number four at first hum it's so simple. So quiet and noisy. I'm putting my company's unit next to the fridge. And because it's a magnet, my cochlear implant sticks to the fridge. Yeah, I know. So that's one of the downfalls because they put a magnet inside my head. Wow. Wow. Basically is this and that's sticking to my head and just the magnet.

Dave: You know, it's crazy. And every one of us every one of us every day, you know could do a little more you know, and it's not about shaming ourselves. It's not about feeling shame. It's not about guilt tripping. It's just about like really asking ourselves in my Am I living up to my potential am I good? Giving myself what I deserve. Because I can complain all day long that others aren't treating me the way that I deserve. We have to treat ourselves better if we want the world to treat us better. And that was a hard lesson for me, that was the difference between taking initiative. And being entitled. You know, that was a big lesson that nobody owes me shit, that I can use my situation and turn it into anything that I want to turn it into. And also, that led me into really realizing that there's really no rules. You know, a lot of us ask questions, like, can I post my link on my tic tock profile? Can I respond to people in the comments? Can I, you know, you can do anything that you want, you can even do something that's completely the opposite of our training are completely the opposite of best practice, and maybe figure out a way out for you, or a new way way you dealt with Salvatore there have a blank canvas every morning, when you wake up to create any type of content, you want to tweak your message and you want to build your brand and build your front facing message and what your brand meaning you. In this case, it's usually we are the brand, whatever we want our brand to stand for. However, we want it to look, you know, I've been recently buying some designer stuff, you know, spoiling myself a little bit. I copped a, I got a murse you know, the new Gucci, Adidas collaboration, but you know, I'm looking at some of it, you know, these things are a couple of $1,000 for a tiny little, you know, you can sell, you know, other cell for two or 300 and create it?  Nobody, the only people we ended up finding Commodore that human beings would stand around the corner to buy this shit. I mean, it's unbelievable. Okay, how have you dealt with coming from being an aerospace engineer and probably hanging lots of different protocols, I would think, how have you dealt with all of this freedom? And these lack of rules? Does that, you know, make you nervous? What comes up for you as I as we talk about the wild, wild west, and what ultimately is an unlimited opportunity to be as creative as you want, and ultimately build a business as big as you want. But how do you deal with that? Sometimes that freedom is crippling for people?

Salvatore: No, you know what I mean? It's funny because you know, yeah, especially in aerospace, you really have to stick to certain rules, you know, I mean, there's FAA regulation that should have vacation flammability and after the shutdown to so many different rules my mind. Is respect in terms of providing value? Like you said, Can I message you? Message me, what's the harm? The harm, I can say? No, I don't want to do what you know. And you mentioned the idea. It's in a Gucci bag. You know how people stand around and wait in line while I am speaking. I was actually mentoring a student and he had this great web page product or setup and everything. And I'm like, What are your challenges? That's why I don't have any customers since okay, if so how is your funnel setup? And then he says to me, what's a funnel? The moral of the story was like you can have the greatest product in the world. But if you don't have any advertising promotion funnel, auto responder, you're not going anywhere you have a dealer's they can make something.

Dave:  People don’t want bootleg stuff they want the real thing from the real company that's been around for a lot so you know it's the same thing like legendary is now at this point to where because we've stayed in business and consistently done the things that we've done, you know, people are searching us out we're at we're, we've, you know, we've built a brand we've built a real company a real movement. And so if many of our clients and affiliates who have cars including yourself now building up your brand you're now gonna You are a familiar face to a lot of people in our niche because they've seen your videos 115,000 of them are following you on Tik Tok 1000s of them are likely on your email list and the more weeks and months and years that you stay doing this you're here are now you when you have built a name in an industry in now. Those people who are on your email list as they continue to see you doing your thing and providing value you to Salvador and all of us that's that's the beautiful thing about this, we'll put out and offer via email or something in just like Adidas, those folks who are standing around the corner to buy those those folks buy from us those same ways each one of us has that opportunity. What the internet's done for us is it's leveled the playing field to where even an individual like you or I can get a slice of the pie and sold to folks like yourself sabot or who's over Kim, you know, hearing loss being completely deaf I mean dealing with this most or all of our life you know, traits you know going from a different look it can get worse. Right? What comes up for you as I say that and give us some final thoughts here as we as we kind of wrap up and man I'd love to have you back on the show for sure.

Salvatore: You know, the challenge is that a lot of times I hear I don't have time you know, I'm work and I do this. And I'm like, You know what? I keep hearing excuses. You have 24 hours in a day. I have 24 hours a day. Beyonce, Jay Z, everyone else in the world. Bill Gates has 24 hours in a day. What separates you from them? shouldn't make excuses. You want to watch TV? You want to watch Netflix? That's fine. Time is valuable. You want to spend time with your family. You want to go on more vacations. If you want financial freedom everyone has 24 hours in a day. What are you? What are you doing that's different from someone else?

Dave:  Yeah, that's it my brother. Hey man to hear more from Salvador Of course I've got his link okay. You can connect with him on TikTok my brother please come back and see us man an incredible story. I'm glad that our paths have met so we can of course you know be a part of your story now. 

Salvatore: it was an honor and a privilege to be here thank you for everything.

Dave: Listen, if you ain't inspired by some serious stuff after that, come on. Now. Just check your pulse. All right, just make sure you're still breathing. Right because it doesn't get more inspirational, more real, a greater example, a more powerful example of what's possible than what we just heard this morning. So yeah, get into the training if you're new. Get into the challenge, go immediately back into the challenge, get into the blueprints, go immediately back in there today and get trained up properly and then go crush it. All right. Don't stay in college, don't do it. Properly just do not be out of here.

Below is the transcription for this episode:

Dave: All right my friends, this is Dave Sharpe. Welcome to Wake Up Legendary. I'm excited to jump in to this episode this morning because I've got some fellow tradesman trades woman here on the line with me and I am super excited to hear how they have trend or are transitioning not transitioned but are in the process of well maybe just adding to who knows let's hear what their plans are. But they've made the amazing transition from HVAC, heating and air basically AC and heating contractor who comes in and works on your AC over to digital marketers online. Wow, Craig and Mary, welcome to the show you're actually live this time. Oh good. I scared him here a second ago and came on and said we were live before we're really live but trying to get you guys loosened up a little bit ready for the show. So where are you calling in from? 

Craig: North Carolina

Dave: Okay, nice. So tell me about your this this this I mean, what in the heck would bring you from you know, the trades doing heating and air all the way over onto the internet online and then eventually here to legendary marketer What were you looking for? And have you found it? 

Craig: Well, it's quite a story actually. We had been HVAC contractors for 25 years in Northern California. And between the pandemic and fires and the floods and everything that was going on out there. We were slowly going out of business. We tried pumping money in. We tried everything but it wasn't going to happen. And during that time, our son in North Carolina kept calling and saying, Hey, move to North Carolina. You can be with the grandkids. And so we finally shut down the business and moved here. And we were offered a job with one of his buddies by starting a trucking company. And so we're going to do that and then that falls through. And so you're I was on the internet looking for something and I came across Steven Droege and that's how it all started.

Dave: He's something else isn't he? Yeah, he's, he's, he's something else he was. He was our mastermind in December. I want you to think about this. Okay, think about this. Everybody who's listening. And obviously you know his story, Craig and Mary, but I mean, Stephen Droege, came to the mastermind in December of 2021. And sat in the background quietly with his pregnant wife. very unassuming, and quite frankly, I don't think he knew exactly what was gonna happen. I just know that he knew he needed to make something happen and did so much and achieve so much. I think a lot of ignorance is on fire. You know, it's not about having to know everything. Sometimes being ignorant is not a bad thing. Sometimes being ignorant is what we all are when we're kids and more playful and we're going 100 miles an hour and we don't have all these fears and all these limiting beliefs. But anyways, you know, before we learn too much, to where we get out there on tick tock and we start talking over people's heads. He took advantage of that early motivation. I call it ignorance on fire. It's where you don't know everything. You realize you don't need to know everything, and you just go like hell, and you don't waste a lot of energy overthinking things and you don't waste a lot of energy. You know, you know how it is Craig and Mary you guys have been in HVAC you forgot more about that business than a lot of new people know. And there's a lot of benefit when a young HVAC business owner or contractor comes into the industry, right? Because they're just, they're, they're on fire. As we get in the industry, and we know more and we have some success. It's sometimes honestly it can get harder because Steven took advantage of that early so I know that all of you thinking your first six months are going to be your hardest. But what I'm telling you is what Stephen Droege did, is he made his first six months his most impactful yeah and did so much in his first six months. He now has an income that's well beyond what I think he thought he could achieve. Maybe it's surprising to me, sometimes there are still things that are achievable. I'm like, Wow, is that possible? But in six months he went well. I think he quit his job, and is now full time at home with his wife and his baby. Came back to speak at the Orlando mastermind and did a wonderful job and shared and, you know, you can tell somebody who's ready for their moment because they seized it and they and he was ready for his moment. And in a short six months, he changed his entire life and is obviously changing other people's lives too. That's powerful.

Craig: Yeah, yeah. We followed his instructions. And he answered every question I had. And he told us to just start doing reels. And go crazy. Do four or five of them a day. And don't stop. And that's what we did.

Dave: Yep. Yeah, it's pretty you know, when I was looking at you guys's stuff, and it's real. It's real. Grandpa Craig there's your there's your I mean, it's talked to us about you know, coming in learning a new skill set learning a new business. What has this been like for the both of you? Well, we felt like we just had to dive into it. I told Steve from the beginning. We don't have any options. We got to be successful. We don't have anything else. And so we just dove in and at first we weren't very good. And we just kept trying and kept doing it and started getting good. And now we've got all kinds of people getting interested. And it's just amazing. It's blowing our mind.

Dave: It's amazing. You said we weren't very good and something like we kept doing it and then we got good. Now. Hold on a second. A lot of people make what you just said really complicated, like getting good at something is rocket science. But what you said was basically we sucked at first. We kept doing it, we kept practicing. And now we're a lot better and we're actually pretty good at this whole thing. I mean you made something that a lot of people really over complicated really, really simple. How'd you do that? Right there and you know what I mean by how others make this process very complicated because, well, what are people going to think of me and you know what, what? I feel uncomfortable in front of the camera. How have you overcome all that? Or how are you wrestling with you? Surely you're human, you have those same things. How are you dealing with it?

Craig: Well, at first, I didn't even tell Mary about this. I just paid the seven bucks and went through the first four days. And then I realized, realized this thing was a little bit bigger than I thought it was going to be. And so I stopped, went to talk to Mary and said, I need your help. You got to do this with me. And so we started from day one and started over. And then we got going well, we're going through the 50 Day Challenge. I started going online and posting Bible script just to get myself my face out there to get used to talking and it really helped. And then by the time we got to the end of the 15 days, Steve told us just run with this thing. Just get going, do it like crazy. And we'll just see what happens. And so that's what we did.

Dave: If you keep it simple, it can be simple. I like how you went and got Mary. How did that feel to you Mary when he went in and got you to stop what he was doing. He had went down this path initially without telling you but then he stopped and he went to you any asked for your help and support and tell tell tell me and I'm asking this for a reason because a lot of us husbands struggle getting the support of our wives and I'm sure that there's wives out there who are women who struggle getting the support of their spouse, can you talk to us about how that fell or what that experience was like when Craig came and sort of solicited your support but in a vulnerable way. It didn't sound like he was like a woman over here. It was like Can you talk to us about begging?

Mary: I'll tell you, I dragged my feet like they wanted to. He's pretty gullible and you got to reel him in sometimes. But seeing his excitement and us realizing that this is our plan A and we don't have Plan B right now we got to just dig in there and do it. So as far as getting in front of the camera, I'm still rather like this, but you gotta get out there. You're gonna look silly. You're gonna have fun. And that's where we're heading right now.

Dave:  I mean, I'm looking at, you know, Grandpa Craig's channel here, but I'll tell you what, I'm seeing a whole lot of Mary on here too. You know what I mean?  I mean, I'm seeing a whole lot of Mary here and there. He's still in the show here, brother. Yeah,

 

Craig: We've done about 240 reels. And she's probably half of them.

Mary: Wow. Yeah, I didn't realize that.

Dave:  I did realize that. Well, what is this? What? Now you both have? So I made some money, right? Which, you know, always helps with motivation. You know what I mean? Because it's kind of like, I don't know how people stay motivated in in other things that that take four years, six years, then you gotta go do insurance, IPS chips and all this stuff, which is what people do in college and they go to internship, but a lot of people can get really impatient and just maybe a month or two of getting this up and running or even whatever. Um, how long did it take you to start actually seeing traffic leads in sales? And how long would you stay disciplined and committed? Were you prepared to stay on this track? Until you quit? Do you know what I mean?

Craig: He had the mindset of we're going to do it however long it takes, but we had so much money, and so it turned out right when the right we started getting paid was right around the time our money was running out. And so it just worked.

Mary: I gotta tell you, we were so excited over $2.80 dollars and 80 cents and then it comes out it proves the concept you know, the first few Commission's prove the concept, and then the bigger commission came in, and it was just like, that's amazing. And it works. And so we just got super excited.

Dave: Are you both also? It's wonderful, and you're starting. It seems to be working in the make money online space, which was also something that you were looking to do, so it makes a lot of sense. A lot of people think, Oh, well the only thing legendary teaches is how to be an affiliate for legendary. Do you know, for those of you who are listening who are just you know, maybe sitting on the sidelines and haven't gotten to the trenches and are getting done the work and getting the results that Craig and Mary are getting, a lot of times people sit on the sidelines and they just assume or they just criticize or maybe they're trying to sell something else so they take shots. Number one is we never asked anybody to be an affiliate for legendary. We're blessed and honored and grateful that people think that our training is valuable enough that they actually want to also promote it. That's about that's just all there is to that. But number two point that or thing that I wanted to say was relating to that it is really amazing when those first couple of very small commissions come in and you celebrate and you feel almost like it's like a million dollars, but it's only a couple of bucks. But it proves the concept now. But I want to ask you, do you see how these skills in these business models that we're teaching you both affiliate marketing but also how to sell information? Do you see how that translates and transfers over into so many different things? Not only can you use these skills to maybe market an HVAC business, but you can even package all of your HVAC 25 years of knowledge and you can have a a category you know, a separate channel or whether it be Tiktok channel YouTube channel, to where you are speaking specifically to HVAC contractors and tradesmen. And as a matter of fact Greg and Mary, I mean, test maybe test that separately on a second account, no rules that we can't have multiple accounts folks, we all can have multiple tick tock Instagram, these are free accounts people. It's okay. So why not test the concept you've already got all this expertise, that you know how to talk to those people. Why not say I've been a contractor for 25 years. I could show you how to do HVAC better, I could also show you another way of how to get out of that business. Or at least create side income in case that business ever goes down. Right. But my point originally was the transferable skills. So I want to ask you about that. Do you see how the skills transfer and translate into promoting any product out there or packaging your own? Knowledge or somebody else's knowledge into a course or coaching program program or an event? 

 

Craig: We definitely said it's a definite possibility we could sell on our knowledge on HVAC, although right now we want to focus on what we're doing. But you never know.

Mary: That's a great idea to thank you.

Dave: Well, what you're doing right now is affiliate marketing. And I love that answer. I love that answer. See, there's always you know, if we pay close attention to people that are rocking and rolling and succeeding, we pick up little clues about how they're succeeding in the minds that they're in. And as I was just going over that with you, your response was that's a great idea. Dave may be awesome for another day, but we're focused on what we're doing right now. That's I just want to validate you for being in that mindset because it is so easy to get distracted. And especially, I was just doing a fellow entrepreneur with lots of ideas. All us entrepreneurs have lots of ideas. How real I want to say this, Greg The reason why you are succeeding is because you are focusing. So in what you just said to me, it was proof of that. But how do you stay focused on a daily basis with all of these differences and even your wife said, Hey, this guy's a little gullible. He's a risk. He's a risk taker. You know, he likes a good sales pitch and He probably likes to give one too. But how do you stay focused Brother, if you are somebody who has a little bit of the squirrel, the shiny object syndrome and you're an opportunity seeker, how do you stay focused day in and day out?

Craig: That's definitely me. I've been in every MLM since they began. I was in Amway 25 years ago. I mean, so anything comes along. I'm always looking at it. But this thing,

Dave: I love the I love you. You're the older version of me.

Craig: Steve told me from day one, that I was gonna be a success and was gullible enough to believe him. So I just told him, You tell me what to do. I will do it. And then if I'm not successful, I'll come back and engage in it. Now.

Dave:  Yeah. So you're you're you're willing to stay on track and you understand from owning an HVAC business for 25 years. That if you're going to have any success at something, you've got to work the business day in and day out. You can't show up one day in your town and say, well, we're not doing AC Today. Today. We're doing plumbing. Don't you guys want some plumbing work done? Right? And it's like, sure the AC guy was about to call you for some AC maintenance. Now you're not right. Wouldn't that be weird? You know, from running that HVAC business. You gotta be in business. Those doors gotta be open. Those checkout pages got to be working 24 hours a day seven days a week because they may not be ready right now. But next week when that system breaks, or next week, when they're actually having a feeling that they remember. Remember that guy on Tik Tok that was in North Carolina and was sitting around Grandpa, what was his name? Oh, yeah, I'm ready to buy now. I'm gonna go look at that. Guy. Oh, I pull them up on TikTok Oh, shit. He's talking about Oh no. How's he into now? He's in the Amway. Oh, gosh. Follow this guy. But there's gotta be an element of consistency. Because that's how this whole business works. You're set when you're sending follow up emails. There. They're now following your page so they see content from you. People usually have to see a few videos or emails or hear from you a couple of times, just to trust that you're not a scam artist who popped up one time and then you're off. So you guys both of you are doing that consistently and are you getting are does it seem like from the messages and in the interaction that you're getting people are? They see that you are leaders even though you may not consider yourself leaders. They can follow your suggestions and they can take your advice in their doing so you feel like that consistency, despite the fact that you're not really experts at anything, right? Do you feel that your consistency is still winning over the trust of people and making them bold?

 

Craig: We feel like the consistency speaks for itself. We've got a couple 100 More than 200 reals out there. And anyone can go on our page and see them and we do training and stuff whenever it comes on. And we try to learn we're trying to learn at the same time as doing it. And so we want to get better and do more.

Dave:  What other things would you think would be valuable for people to hear from you guys today?

Craig: Gosh, I don't know. Just our main theme is consistency. And every day whether we're sick no matter what, we get up and we're gonna do at least for reals no matter what. And that's our focus. We may have something to do with the grandkids. But around that we're going to get our reels out. And you know, it's just whatever it is it is and we're just going to keep pushing. Yeah.

Dave: Mary, How about how about you? What do you see in what people should know from your perspective, you've got a valuable perspective of having your husband come to you. And then now you getting involved in I mean, what got us such valuable experience? What could you share with other folks who may be listening in and maybe they're, I don't know, maybe they can take this to their spouse and say, Hey, see, I'm not trying to hurt our family. I'm trying to help. It may seem like I'm a little erratic, because I think a lot of people deal with husbands or wives or just partners, like Craig, like Dave, who we are. We do seem sometimes like we're erratic right are starting a bunch of things. How do you support somebody like that? Mary, how do you support somebody like that? And how, what experience would you give maybe to somebody who's a skeptical spouse loves the spouse, doesn't want him to get her in, doesn't really want to waste a bunch of time, but ultimately still wants to support their dreams and doesn't have a whole lot of other options. You have such valuable experience as just I'm just like, what could you share with us that might be helpful?

Mary: Well throughout the years you get to know your spouse and they go down a road that maybe is too gullible, you know, you reel him back in. If you do spot this in your spouse their desire to actually go through with this suggestive file and you'll see like the pride in his face for actually doing this for actually going forward and making something of this it is so exciting to see how excited he is every morning and make these reels. I just want to help them.

Dave:  Really, Craig, I mean you really got it made rather. You're really you know, you're surrounded by family. You went to you and you encountered a tough situation, like many of us did. Maybe not to that extent of business and having to move across country with chill with your kids, but man, you guys are figuring it out and doing it and now you're not sitting around saying what happened or you're going I just man, so much credit to you for doing that and for getting out there and making it happen. And thank you for your Yeah, I mean, I'm just really inspired by your story and I know so many other people are so we're gonna send people to your TikTok. @grampacraig 

Dave:  We'll go check it out, man and follow along on your journey and come back and see us in a couple of months. Would you too and let's keep the conversation going.

Mary: We'd love to all right. I'll see you.

Dave: Okay, Craig. All right. See you Mary and tell your family that we said hello as well and be well be safe and be legendary stay legend.

Mary: Thank you. All right. See you guys.

David Sharpe  

My friends. There it is. Once again, you know another amazing story. Go and check them out at @grampacraig over on TikTok and Grandpa Craig Marketing over on Facebook. And man I mean, wow. Move cross country to have to completely relocate with absolutely no plan and to not know what or where money's gonna come from. But to still have enough wherewithal to still be you know, in those moments, those are where we break down or we break through, you know, it really is like wow, this is it. This is the moment you know what I mean? This is where I need to act, and they acted, they acted well. Craig acted secretly. And then he came in and he shared it very vulnerably and honestly and wow. Look at the partnership, look at the support. Look at what's possible. Sure they're having their apps probably going to experience a lot more financial success if they stay on this path, who knows what's possible, but also look at the relationship and look at what it can do and has done for them, their love for each other. It's just magical what this business or a business can do. If you go into it and you're in, you know your limitations. See with Craig and I've done this too. You know, for me a big business with a like, for example, being a contractor might have even been too overwhelming for me personally, because it's a lot of equipment. It's a lot of things to take care of. But online marketing, affiliate marketing, it is a manageable business. All I need is a laptop in a cell phone, and I can do it and he's done it. He's doing that. Right and Papa Don's doing it at 78 and so many other people from young to old are doing it because they got in and they went through the training. They took if they needed support, they asked for it. They asked for it. There's just so much to learn when we talk to these people day in and day out, and we listen to how they did it. How did you do it? Well, I didn't have any other options. And I was at a moment where I was gonna break down or I was gonna break through, you know, I mean, he didn't say those exact words, but that's exactly what happened. And yeah, he and he went and did something even if it was wrong right. He took some action. That's what my dad used to say to me on the construction site, do something, son, even if it's wrong. Well, you don't know what's right until you start trying things. Just so happened to try something that was right. And then he said, Mary, I screwed up. I didn't tell you. You know what happened. But I want to tell you now I need you to write in and I mean, the magic every moment is an opportunity to create magic depending on what choice we make. What choice do we make? We are so powerful pieces to design our life. We are in control. I know that and I'm not trying to say play god. I'm just saying we're in control of these powerful choices that Craig and Mary have made, and it's possible for any one of us to do the same thing. So keep up the great work. Of course, Craig and Mary and all of you have a Legendary day. We'll be back here. Another episode tomorrow. Same time, same place.

Below is the transcription for this episode:

JoAnn: Hello everyone and welcome Happy Friday Welcome to wake up legendary. For those that don't know me my name is Joanne I am a part of the marketing department here at legendary marketer. You may see my emails on Saturdays when they come out when we do a recap and all of that good stuff. But I am so excited to host today and we have an amazing guest. I can't wait for you to meet him and learn about him and all of that good stuff. Before we jump into that, if you are someone that wants to be a guest on the show, you have seen success in getting you some nuggets of knowledge to share with our audience. We would love for you to fill this out. Just go here legendary marketer.com backslash featured, and just answer a few questions and maybe we'll get you on the show soon. So be sure to do that for me. So without further ado, please welcome Chris.

Chris: Thank you for having me. Thank you for giving me this opportunity to be here. I'm very excited to be here. Yeah, well,

JoAnn: I'm so excited to have you so share with us your backstory. What were you up to when you found legendary and how did you find us?

Chris: So luckily I actually found you guys like probably 95% of us out to find legendaries for TikTok. So one day, I was actually home during the Florida pandemic. Scroll through tick tock every day to see what's going on out there. And I came across a video I clicked on. It took that 15 day business challenge to the next step and yeah, here I am. I kind of like morphing myself into an online marketer. I work construction. So this was totally new to me. I didn't know how any of this stuff works, but you guys actually really gave me the step. by step guidance and showing me exactly what I need to do the formulas and the tools. And yeah, thank you guys for that because you guys really like changing my life in a totally different avenue that I don't even know existed.

JoAnn: So you're working construction now? I do not. Okay, so I'm a marketer. 

Chris: I'm all in here. I'm all in.

JoAnn: I love it. Awesome. Okay, so we were doing drop shipping. That was our first adventure.

Chris: That was my first online adventure. So I was really into flipping. So I would buy resale flip, go to yard sales, flip it around and stuff around the house. I just went to the eBay Facebook market page. And I kept saying to myself, There's got to be an easier way so I'm dealing with shipping or products and dealing with returns so and so then I kind of got involved with drop shipping. And that's a lot of work. I mean a lot of work for a little bit of capital and a little bit of return, which is not great. A great place to first start out like the online community and see how it all works. I highly recommend giving it a shot but when I got involved with affiliate marketing, I kind of just ran with it and never looked back.

JoAnn: Oh, I love it. What do you think the biggest difference for you between those two models was?

Chris: So I can't say dropshipping. I mean, I wasn't having as much fun as I am with affiliate marketing because I really, really enjoy editing videos and making videos talking on camera. I just like that approach a lot more. And instead of always copying and pasting stuff in the description and uploading pictures of barbecue grill or whatever I'm selling for dropshipping but I just like the whole dynamic of like the whole digital marketing world on how really, you build your own brand. You are your brand. So I really enjoy that and I believe that there's there's a lot more to capitalize on in this industry than then to dropshipping

JoAnn: Right so when you found legendary hawk and the 15 day business builder challenge were you like all in started day one that day? Did you take some time? What was that process for you?

Chris: So I was I was all in I was I was the I jump in and I just said to myself if I'm going to do this, I'm going to commit every bit of energy into this and and, and one thing I've always I've always seen in a lot of people's tick tock videos is are fake certificate and stuff like that. So I always saw that and I envisioned holding it. I just didn't visualize everything. And it took me a little while to get started to be honest with you. I did the 15 day business challenge. I wasn't I wasn't making money by day 15 or anything like that. I was still learning the whole process and after them 15 days are still more of a process to learn. So if they're if they're, I would say three months of me giving it pretty much every day. Then I started seeing success and I started seeing things like everything actually starting to fall into place and I'm actually working.

JoAnn: Right Okay, so we have that three month period. Yes. Where you have to just kind of Oh yeah, blinders on walk us through that process because a lot of our viewers today will watch the recording or in the middle of that and they're going so give us your tips for your business.

Chris: The best tip I can really give you is just don't give up. If something's not working, give it a week, week or two if it's not working you want to change up your strategy. Obviously I was going in on things where I thought I thought it was going to work, but I had to retract from that and actually take a look around and realize, okay, this isn't working. I need to move on to something else. And that could be you tweaking your Tik Tok videos and the way you're looking at the camera and anything like that. But one thing I really recommend for new people that are past that 15 day business challenge and you're trying to build their brands. You want to have some kind of an offer that helps people get involved. You want to actually teach them exactly how to do affiliate marketing. So you want to actually be you really want to be a coach but you don't have to be the coach that everybody probably sees online. But you just want to give valuable information to people and you want to be sincere and honest with people in the best possible way.

JoAnn: Right and that that's really that's the key right there is absolutely showing up as your authentic self. Yeah, yep. bringing in people that are like you that love your personality. Yes. Easier to make content than right it is

Chris: It isn't it comes more naturally and it's more fluid and it just comes natural to you.

JoAnn: Right. So I saw you also have a Facebook group too. So yes. Did you start that in this process and journey? Did you start it like right out of the challenge? Wait a little bit.

Chris: So I did wait a little bit. I waited a little bit, just because I still really wasn't sure what I was doing. So it was all kind of like a learned thing and I would drink on Facebook Lives I would watch people's videos. So I was always doing research on how I can do better? How can I do better because this isn't it? You can always walk up the steps. So I would actually say within probably six months so it took a while for me to realize that I should start a Facebook group. And so I would say about six months I started pulling traffic off the Tiktok and seminar group and given valuable information, making YouTube videos and showing people how to set up sales funnels in and talking about the 15 day business challenge and things like that just given knowledge that help people to really succeed with their online journey.

JoAnn: Do you feel like you build a stronger connection with your group members than what you do on TIkTok? Is that the reason? For you?

Chris: Yeah, it's definitely more of a personal touch. Because, I mean, people reach out to me, we'll chat. So I always kind of refer to them as anything that they're looking for. They'll reach out to me, Hey, I'm having a hard time sitting on my sales funnel. And I'll say oh, here take out this free video. Check it out. Tell me what you tell me what you tell me what you think. So yeah, it's definitely a whole different approach on Facebook than TikTok. And when I realized that the whole different the whole there's a whole different approach from TikTok versus Facebook is really when things started kind of falling into place for me.

JoAnn: Okay, so where do you spend more time

Chris: you know, so I mean tick tock is a tremendous, tremendous way to gain organic traffic. And I know it can be hard when you're first getting 10,000 followers because you're not really pressing TikTok Not really throwing out too broad or broader, a broader audience, but starting out can be kind of tough, but I didn't say honestly, I would say my Facebook page, like right now developing an ebook that I'm going to literally give out for free in my Facebook group, that that kind of just helps people exactly showing you exactly how this whole process works. And it's going to be totally free. And I'm very excited for it. So I'm probably going to have it in my Facebook group this coming weekend.

JoAnn: Right. I love it and I hope people are really as our audience is listening right now if you can really understand what's happening. So he's you're very you're you're making changes. You're constantly adjusting, tweaking, making changes. And you know, there are some people here. Oh, you can't change, you can't do this, but it's not like a big picture change. It's small. little tweaks. I'm going to add this, maybe now for the next three weeks to my TikToks. I'm going to have a little bit different hook or a little bit different style. So it's not these huge, massive changes where it's like starting over from zero every three weeks. Exactly. Tiny little adjustments that you're along the way and seeing how it works.

Chris: Exactly, exactly. That's the whole thing. I mean, I started from Tiktok, Facebook or Facebook. Now. I'm moving on to an ebook.

JoAnn: I love it. That's awesome. So fun. Very cool. I love that you have a Facebook group and you're directing them. So are you talking about your group at all in your videos or is it just a link in your bio and all of that good stuff?

Chris: I am talking about my Facebook group in my TikToks Or yeah, I'm sorry. I'm talking about sorry, my dogs barking everyday kind of things. So yeah, so yeah, I do talk about my Facebook group and I get all my traffic, most of my traffic from TikTok into my Facebook group, just because I just want to give free guidance on helping people.

JoAnn: Right. Do you ever feel like you could give too much information?

Chris: Yes, absolutely. I do. I see that in a lot of TikTok videos too. Because but I don't want to. I don't want to bash that at all because people putting too much information out there actually made me realize the changes that I need to make. So that kind of thing helped me elevate but yes, you do want to draw a fine line of giving a little too much information. So you do want to watch what you're saying. So because you're going to send you're going to send your audience to work really different than where your endgame really is.

JoAnn: Right? As Dave has said, even this week previously, don't be the hunter be the hunted? Right, exactly. Three to where they're weak. What is he saying? What is this person talking about? Let me look into this more. Absolutely. seek you out. Right. Absolutely. Yeah. And that's, that's, I think, a hard concept. For those starting out. Right. I've gotta go hunt. I gotta go find my people. But really, you want to door them in?

Chris: Absolutely. Yeah. Yeah. You want to create that hook that Fishel? Dave talks about the fish that you know you're fishing for?

JoAnn: Are you going live?

Chris: Yes, I am. So not as much as I would actually like to go live but I've been pretty focused on things right now, especially with affiliate marketing. So if they're after this weekend, I definitely want to go live a lot more. Right now I might be doing a live show once a week. So I would like to do that a little more than what I am doing now. But like I said, I kind of have all my eggs in a basket on one thing.

Chris: Going Live is a little bit more of a struggle because you kind of I mean, people come out with questions and you might not even know the question, but um, so it is a little harder because you're kind of it's raw. It's raw content. I guess. It's really what it is. It's not prepared. It's not written out. It's raw. It's all raw. Yeah.

JoAnn: So you kind of feel like I have to be ready on the spot. One of our guests I love was really one who was struggling with it. I have to have a lot of people. What do I do if there's just one person and we had another guest that came on and it was just an amazing mindset of, man. If there's one person, imagine how much value I can give that one person like, coffee shop, yeah, friends, figuring things out and just helping one another and going through that.

Chris: Absolutely. Yeah. Yeah, that I mean, I've been in plenty of lives where there's one person watching or nobody watching. So yeah, absolutely. It's all about just given the value and, and helping that one person out one person at a time. 

JoAnn: All right. So what is your next goal? What's your next pretty business? We have an ebook. Yes. Yes. What's after that? What's looking forward to that?

Chris: So I'm really going to promote that after this weekend. I'm going to really press that I want to start doing Facebook Lives and I want to start doing more blogs and things like that.

JoAnn: So what's gotten you interested in blogging?

Chris: I'm just building character, my character, my brand and I didn't realize that really, the major thing to this is building your brand yourself. So that's, that's like the number one thing that I'm really trying to achieve now and, and really go all in on this

JoAnn: Right as you build your own brands, or business?

Chris: Exactly. Yeah. You don't want to, you don't want to sell, like you're pressing something you want to like, like you just want to you don't want the same you don't want to can't do what you want.

JoAnn: All right. Oh, a lot of people are loving in the comments if you're having an ebook and stuff, which is great. Awesome. So tell us a little bit more about that. What's been that process for you?

Chris: So I really kind of gave him my all on that. Like doing a lot of research on best things like the right thing, what not the right, what they put in how to really how to set the whole thing up. So I've been like the past. I would say the past three, three weeks to a month I've been really like this . Given this my all I am a father of two and I am married so I obviously gotta make time for them. So I like to wake up early, like to be up before everybody 435 o'clock and I like to put in a good two hours before the family starts waking up. And so that's when I get the juices flowing. And I drink a cup of coffee and I just really dive into it. And then when everyone's sleeping, I'm right there grinding. I guess you could say so yeah, so pretty pumped about it.

JoAnn: Okay, so you're working full time on your business at home. Yes. We have a wife, two kids. Yeah. How did you make that transition to where you are? It sounds like you're pretty structured with your schedule. Yeah. Is it not? Is it all over the place?

Chris: I mean, anybody who has like two little kids, no, you're all over the place. So you try to keep his structure. But, you can only hold that structure for so long. But, I always say to myself, if, like, I mean with things in your life and things come up, there's always an opportunity for you to do better. Like, if you want to be successful, you have to give up sleep. And I can't I can't stress that enough because my best working hours are when people are still sleeping. So yeah, one of the things that I like to do is to do three videos a day. I like to hit up. I like to get them done around four to five o'clock in the morning. Work on the ebook, and then throughout the day, I like the posts given all throughout different times, but yeah, things can definitely be all over the place.

JoAnn: Yeah, I think it's not necessarily to lose sleep. It's fine

They want to do all the things once their kids are asleep. Yes. Right. Yeah, it's really diving in and really looking at yourself. Most optimize the time of the day, right? All in for those two, three hours.

Chris: Absolutely. Yep. fully commit to it. And yeah, I mean, everybody waking up early might not be the thing for you. You have to figure out what works for you. And what's best for you.

JoAnn: Right? Definitely. I definitely I could not be working at 3am Or

Chris: Yeah, it took a while. I was not a morning person. I used to sleep until 12 o'clock and Yes. Huge adjustment but you gotta ask yourself what your goals are and where you want to be in life because you're the You're the writer to your own destiny.

JoAnn: And love that you read on your questionnaire is to stay hungry. Yes. You mean by that? Explain that to us.

Chris: Like putting in the hours, waking up early, staying committed to it. Just because you read one bad comment that somebody wrote about you. I mean, turn that negativity into productivity. Don't Don't let somebody take you away from your dreams or pull you away from your goals just because they're pouring their negativity and their lack of knowledge on you. Don't listen to it. Don't listen to anybody. Do what's up here. Follow your heart. Follow yourself and I mean, you'll thank me later. It Doesn't sound ridiculous. But yeah, just to stick to your heart and follow it.

JoAnn: Yeah, that was huge. So how do you turn negativity trolls making comments into productivity for you? What does that mean?

Chris: I will work harder. You go harder. If somebody says what you're doing is a scam or something like that. I then step up my game by giving more value showing them exactly what they need to know, to realize that this is 100% legitimate. This is a legitimate business model that a lot of people are doing and they're making a lot of money doing it. Right.

JoAnn: Okay, so, you you're almost like

Chris: Yeah, absolutely. I'm a person who likes to envision things and when I envision those things, I feel it with my hands. So I really I really I'm a really I guess you could say driven kind of person like this is this was all new to me. Back in July I thought July so and I realized this is something that I really want to succeed with. And this is really something that I want to do with my life. And I want to teach my kids exactly how this all works. Right? Give the internet an option. Not giving up is not an option. I'm here for the long game.

JoAnn: Right. I love that. Love that. So a couple of people are mentioning and I think it's important to bring up how do you handle negative comments? Because they're always going to come up. It's just a part of our life. On social media and it doesn't matter if you are a bazillionaire you're gonna have negative comments.

Chris: You know, it's funny though, because like I'll, I'll be sitting on a couch and talking to my wife and I'll read a negative comment and not sound ridiculous. I literally laugh about it. i You got to because unfortunately the person giving you that that negative comment is this narrow minded person. So you can't, you can't fall into a trap. It's just a trap and you can't fall into that hole. You got to laugh about it because unfortunately I mean even the videos that we make are all tick tock . Yes, it can be grimy sometimes but fix it, make it sound better, make it look better, work on the way you're speaking. Look at the way I said you're talking to the camera. Just just laugh about it because it doesn't mean anything. negative comments,

JoAnn: It's just it's really more about them. Exactly. Your limiting belief and you know what, I don't want to do the work. I feel absolutely changes in my life. Yeah. I don't want to hear about anyone else. Absolutely. Because I want to stay stuck.

JoAnn: Yeah. And if anything, it's like thanks for adding to my comments. I've read in my engagement for helping me out in that way.

Chris: That's a great thing too. When people write in your comments. Tick tock is going to press you to a broader spectrum of people on tick tock. It doesn't matter what they say. I mean, they just see it. They see it in the comments and then they think that's engagement. So use that negative comment thing and to your advantage.

JoAnn: And if you do reply , tick tock no with their comment. Yes, it goes even further. I was even on my for you page. Reply comment. Before the actual one. Exactly. That's what went viral.

Chris: Absolutely, absolutely. Use their negativity to your advantage.

JoAnn: Exactly. Yeah, because they shouldn't control your future. Your destiny. It's some random person. Absolutely. Online you don't even know, don't make decisions for your life. Exactly, exactly. And if you stop posting stop creating content

Chris: Absolutely. Give it your all 110% every day and turn the negativity into productivity.

JoAnn: I love you, I love your whole mindset because he just has to keep going. Absolutely. Absolutely wasn't overnight. Not wake up money falling from people think this, you know it and it's not that it's really learning.

JoAnn: I have a long standing saying the day you stop learning is the day you stop succeeding. Absolutely. Absolutely. And now you're stuck. There's always something changing. Right? Not online space. Absolutely. You can do this today what you did, right. A year ago. Absolutely. Three years ago, it was a totally different market online.

Chris: And I'm noticing right now that big shifts in the way things are going right now I can definitely see like there's a shift just literally happening. I would say within less this month. This whole thing just kind of stays on top of keeping learning.

JoAnn: What do you feel the shift is that you're seeing?

Chris: I would say that. I mean, there's more. There's more. There's more social media platforms that people are bringing their business to. So when I first got started there weren't any Instagram reels there weren't YouTube reels. It was all a tick tock so now that there's even a broader community where you can really kind of target more.

JoAnn: Yeah, it's just you just need to be ready to make those small pivots.

Chris: Don't stick to one thing, right?

JoAnn: And be stuck like this is it I'm doing than only this and I'm not changing my opt in page. I'm not going to adjust any of the copy. I'm not going to try different types of videos. It has to work this way. So before we go today, what is your one piece of advice for anyone that's starting out with the challenge of starting out with this journey to help them just keep going and all that good stuff.

Chris: If you're 100% serious with this and you want this success and you want to make the income that you desire you dream up, don't stop. Keep going one step at a time. Learn something new every day. It doesn't even have to be every day, it could be once a week. If you have a full time job and you have a full time family, once a week challenge yourself to learn something new every day in the industry that you actually want to achieve. And don't stop. Just keep going forward and be hungry like we originally spoke about being hungry every day and don't give up because you can literally be one video away from going viral. You just have to keep going. That's it. That's all that's that's that's all it is. Just keep going. Yeah.

JoAnn: So we'd love for you to go follow Chris. Please note this is not a spelling error. This is just how the profile is spelled @sidehustleswithChris. So that way you'll know you found the right guy to give him a follow go comment on his videos. Let him know that you saw him on Wake Up Legendary and just really support one another, build each other up and help each other out in the community. And it's just been great having you on Chris.

Chris: Yes. Thank you for having me. I'm ecstatic to be here and it was a great time.

JoAnn: So we love updates. I love updates and repeat guests. So you don't have to wait for us to reach out if you've hit a new milestone. Knit something new you want to share with our audience even if it's small. You need to be like I have now made a million dollars. Yeah, a goal on your journey that you would love to share with our audience. Please reach out. We'd love to have you back on.

Chris: Definitely I hope they thought you guys did on my successful real how my ebook goes.

JoAnn: All right, be sure to follow Chris. I hope everyone has a fantastic Friday, a killer weekend. Be sure to check out all this week's episodes of wakeup legendary if you missed any. And we will be back on Monday. Have a great weekend. Everyone. Bye.

 

Below is the transcription for this episode:

Matt: What's up everybody, Happy Monday. It's April 4, and we are live. It is another edition of Wake Up Legendary. If you don't know me my name is Matt and pumped that you're here if you're live with us, our guests for watching this replay. You can leave us a little comment. Let us know where you're tuning in from. It's always fun to see because people tune in from all over the world, Europe, Africa. Just kind of all over the place and it's kind of fun to see where people are from. We are live and we go live every single Monday through Friday. At 10am. Eastern. We've been doing this show for quite a few years now. And we bring on people who have maybe gone through our training or have experienced some sort of success online or maybe unlocked a secret that we haven't yet heard of or something like that and mostly it's to give a little bit of inspiration from the day you wake up. Alright, sometimes I like to wake up on a bad day. I'll pull open my phone, and I'll open the news and I'm reminded that it's a terrible idea to open any sort of news app or something because the very first thing you're inundated with is just a bunch of shit. It's just terrible. It's like it's nothing but negativity. It's all the worst that's happened in the world. So we decided to do this show. As a way to start off the day and really have a piece of every single day. Be an inspirational piece of like, hey, I can do this, Hey, somebody else is doing this. I can do it. So today we've got another awesome guest lined up and every single day we bring in somebody new, somebody fresh, and with a story with a journey with, you know, a business that's making them money. And we want to share that with you guys. So today we're going to bring on and if you all can give me a little hand clap emoji in the chat. That would be awesome to welcome our guests. Julie. What's up? Hi. Hey, welcome in. Where are you? Where are you calling in from?

Julie: So I am in Baltimore, Maryland. 

Matt: Cool. You're in Baltimore. Tell us a little bit about you and your journey to starting online. Like how did you find legendary and what got you looking for a way to make money with digital marketing.

Julie: I guess a few years from 2018. My father passed away in May of 2018. And then I quit my job and I knew that other people could make money online. And so I was doing my journey that way and so I did drop shipping in Amazon or whatever and then that didn't work out. You know you just do one thing after another trying to figure out what your thing is. So then I discovered this last year when I was watching some YouTube channels. And I was actually very skeptical because I had so many problems with the other you know, the other ones and failures and so I just thought of this is going to be another scam or whatever that I'm not going to be good at. So um, it took me a while actually to do this because for one you know, I don't like being actually I don't like being on camera. And I don't even like not even Facebook to post stuff. I stopped doing that. And Instagram very little. I put my dogs there because I just don't want to put my personal information. So I think that was the biggest challenge for me like a lot of other people were not putting yourself out there in front of the public. And so I just watched people, month after month, several months and then I decided to just do it because I did a lot of network marketing, and I decided if I spent like 500-1000s of dollars on those programs, why can't I spend $7 for this one. I just did it and then I opened a TikTok account. I didn't know how to use tick tock so I have to say the few months in the beginning were very challenging for me because I am not tech savvy. And you know, I'm not using any social media. So I had to go and learn that. I don't get it. I mean, in the beginning it was awful. And I was so nervous on camera. You can see my face anyway, so it has been challenging but at the same time. Yeah, you go you know, you get over your fears and you know it has been developing me as a person to just say, okay, you know what, forget about it. Just do what you know. And yeah, it's mostly friends and family because you don't want them to find out but it's been good.

Matt: What a journey. It's like, it's so you're at 26,000 followers and, like, real like, whoa, kinda getting set up and getting going was like intense because you're not tech savvy, and you're like, oh my god, what am I doing? My family is going to find out that I'm a tick tock star like, Am I really going to do this? It's just because we like that it is such a common story that I hear, right? It's like such a common thing. And I deal with that too. Like I totally remember that. And I find it actually easier. Like just going about my day and living if I don't have to talk a lot about my work because people are, although right now, it's gotten a lot easier in the last couple of years because everybody kind of expects that somebody is doing some sort of side hustle these days. But back in the day, it was just kind of like man, I don't even know how to explain to you what I do. Like and I used to like to come up with these things like you know on Amazon like, well, I could get like a link and you know, share with people at Amazon. It's like a referral thing and they're like, oh, okay, I kind of get that but that's weird. I know. So you are getting on TikTok you got on six months ago. And you started posting? Was your growth slow? Was it fast? How did that go?

Julie:: I think in the beginning it kind of depends on what you're posting. You know, I'm sure that one typing thing that kind of blew up and I was like what is going on here? Yeah, I helped a little bit and then I did a lot of cut and pasting because I was nervous. And honestly I didn't know what I was doing. You know, you just go and you watch everybody else and you're like, Okay, this seems good. And I would spend hours in the beginning trying to figure out the best, perfect video and you know, a lot of it was just whatever wasted time. Yeah, and some of them it's good, but I mean, like in terms of like me wasting time because I wanted to be such a perfectionist, because my hair has to be perfect, whatever, but it wasn't, you know, but if you watch other people and they don't care. They only have been in there. I think together because I was on camera, this kind of insecurity kind of stuff.

Matt: Well and also it's just kind of like so I feel like in your realm and your world and stuff like I for me at least. You know, for instance that typing job thing. A lot of people have that response, like a lot of people are are like, Oh my gosh, this is just stupid. You know, like, why would I make that? But I think that so for instance, you're in the world of trying to sell products that teach people how to make money online, right? And what people forget, I talk about this all the time. What people forget is that you're so deep down the rabbit hole that you assume everybody has some sort of base layer knowledge, right? But a key ingredient to marketing is you must be able to sort of have people on a track and their minds are basically like a little locomotive and it's just sort of they do the same thing every day, same thing every day. And with something as big and significant as money or making income right that is a key piece of every person's life. They learn to sort of habitual eyes and this is the same is true with weight loss or relationships, things like that. And that style video that I'm talking about for the guests listening or watching that style video basically is like here's three typing jobs that can make you, you know, $1,000 or something. And people are like, dude, are you serious? Like this could never work or whatever, right? And you get a bunch of comments that say that right? My point is not, not necessarily that's the reason you use the hood Not that that's so powerful and goes viral for so many people and gets you a lot of followers is because it sort of tosses you know a big chunk of steel right in the train tracks of their mind. And the specific thing that it does for people is it snaps them out of this reality or just all I can do for income is my nine to five job. And they have this realization of like, whoa, like there's stuff online that people are doing that is making the money, right? So some people who comment like, Oh, that would never work. Sure, fine, whatever. But a majority of people aren't really even digging that deep. They're just having this high level realization of like, oh my god, like there's okay like, Sure, maybe this is just weird and whatever. But, you're telling me there's a way to make some money online? Like that's pretty cool. Like, I've never really thought about it. And that's the words. Those are the words that every good marketer can get someone else to say. Never really thought about it like that. Right? Now the sale is over right. I've never really thought about it like that. Okay, now, there's been a huge paradigm shift and it's just all about creating paradigm shifts. People are too worried and nervous. About what their people are gonna say and that but they also just don't understand that the customer journey starts with a big paradigm shift. And that's why I think you know, the formula on tick tock is so easy because really, you go out and you find other people's paradigm shifts that they've created for people. And you just kind of look at it, investigate and say, Well, what do they do? They're like, I could probably do something similar to this, or, Oh, that's the paradigm shift. So let me make a piece of content that's a little clearer. And you can make a few of those throughout your journey like you did and get to get yourself to 26,000 followers and then sprinkle in a lot more, right because I get great videos that are about you know, remote jobs, for instance, right or leg. Six, yeah, a lot of remote jobs stuff, which I think is cool. But you've also just got stuff about like, just like overview videos and like responses to comments, I think is one of the best things people can do. So I just wanted to say I think your channel looks like your TikTok looks really healthy. You just recently had a video that went to like 500,000 views or something. They're super smart, but I really want people to get it through their head. I mean, whether it's weight loss, whether it's making money online, whether it's dog training, right, like your dog is such a big part of your life. Create a big paradigm shift, even if it seems exaggerated to work, but exaggerating is so huge, and it's the first key piece to marketing. Some people think that's all just clickbait; it's not the exact definition of clickbait. That's wrong , it's a false definition. It's, it's, it's more so paradigm shifting. And in order to get somebody off the tracks or something that they've been doing for. 

20, 30, 40 years and have been trained their whole life. You've got to, you've got to, you've got to bring the heat. You can't just bring them some diluted nonsense that's maybe more realistic, but it's just boring and it's never going to grab their attention. You don't have to, you don't have to lay things out for people from day one. They're just going to be like Dude, it doesn't make sense to me. It doesn't do in the brain what it needs to do to snap them out of it. I don't know. Am I making sense? Sorry?

Julie:  Perfect. Yeah, definitely, most definitely. So what

Matt:  when you create those videos? Are you just kind of going around? Do you do a lot of investigation on other channels? Do you look around and sort of how do you how do you figure out what videos to create and try out

Julie:  something you know not? Well, it depends on the day and what I want. I do try to look at a separate tip from people that I've been following that do that and legendary marketers and you know what they do to succeed and try to, you know, tweak that to kind of I, you know, to my thing, but um, I guess I try to you know look at other people's and see what they do, and try to bring some fresh stuff because some things I think it's kind of stale and old, you know, and they keep using it over and I don't want to use the same thing over and same material.

Matt:  Yeah, so that makes sense. It makes sense but also in what I typically tell people is in those until about, I'd say maybe until about 100,000 or so, really like when you're out 100,000 You can really, really get some traction and I think that a lot of people quit around that time or before that time. Not around that time. Most people don't make it there. But I would. If you're open to just a suggestion. I would, I would. I would push back on that just slightly and just say some of that stuff is over done. I think you're right first of all, but it's overdone for a reason. As long as it's still remotely currently getting views and going viral. It's a proof of concept on the platform and especially a proof of concept with the algorithm. So you know when I'm looking I'll look first for how many views we are getting a lot of views on these videos. And then the second thing that I'll do is look for a house . How recent are those views? Because if they're all hitting like a year ago and they all went viral or whatever, and it's kind of a similar style video. Well, I don't know. I mean, I could try it now. But what I really look for is like, are they getting lots of views currently? Because that's big, you know, that's a big sort of thing, maybe there's algorithm changes here or there. I don't actually think they've been that big with algorithm changes, but they happen. So you see you go out and you look at and sort of do investigative work. We call this you know, like marketing we call this a swipe file. Right. So most good copywriters. If you take a course online about copywriting or something, they'll have something called a swipe file, which is a big catalog of all their best articles, headlines, everything. And the way they instruct that is they basically say hey, look, here's, you know, for the last, let's say 10 years I've accumulated this big swipe file, and it should serve for you as inspiration not as a copycat but as inspiration. So that when you sit down to write a copy, you can take a look at this and get ideas and get sort of oh, that's, I can do that. And I think people here's what I think happens. Let me just spell this out as clear as I can. I think what happens is a lot of times when we start something new, we are prone to imposter syndrome. So not only is it in the online space that we feel that way, but just starting anything new, especially like business he would tend to feel and I see this every single day people feel this imposter syndrome, but it helps when you realize that skilled people very skilled and the highest paid skill people have humongous swipe files of ads and headlines and all kinds of stuff. So when you go a lot of times, in fact, there's a lot of offers that compete against us that use very similar or the same headlines as us, or very, very close. Why do they do that? Because somewhere in our swipe in their swipe file, they've got a little screen grab of our sales page and they're like well down as you guys have been doing this same headline for five years, there must be something to this right. And they piece together different things throughout it and it's like sure it's a different offer but they've used things and most people as they're sitting watching a sales video or something don't realize that but it's happening all over the place. And I think that it's part of growing your skill set. And if you do it with the intention of hey, someday I'm going to have 500,000 followers and at that 500,000 follower Mark, I'll have it all figured out to some degree and I'll make all maybe organic, just fresh, creative content. Because I will have created so much by that point and use so much inspiration that now I'm sort of in this place where I understand it better. And that's where people go from, you know, let's say Julie: park at 26,000 followers to like Calvin Hill at 1.3 million followers, right. So you used a lot of that inspiration to get himself to 200-300,000 followers and then he was like, damn, I got this figured out I can I can figure this out. Now I'm going to launch my own short video style. That's just me. And it took off anyway. Does that make sense?

Julie:  Oh, yeah. Perfect sense. Yeah, I guess I need to get to a point where I'm a little more at that threshold, where you're like, Okay, you know, like, I got this and I'm just gonna get it out. Yeah, but it's so much easier because they're on the camera all the time. And it's not, you know, some people are more private. They don't want to have everything on social media where people all over the world watch you, you know, it's different. Yeah, it's good. And bad at the same time because you don't know half the other people are more than happy that other people have other side worlds.

Matt:  Yeah, makes sense. I understand that very, very well. Yeah. And also, yeah, I feel like you know, no Matt:er where, or what stage of followers or whatever, like, I also feel like people just, you know, need permission to just be okay with where they're at in that journey. You know, Calvin, for instance, had years of content production and music production experience before he got on TikTok. So it was like, Dude, I have all the cameras I have all the lighting like I could set up from day one and just go you know, most people are like, Dude, I got an iPhone for sure I could shoot video on this thing. Yeah. Right. Right. That's me. Like that's super relatable, you know, like, I think I think a lot that's a majority of people. To hear that is refreshing, right? Sometimes, if we brought on Calvin Hill every single day here and just be like, dude, like, you're playing a different world than all of us. Others you know, normal humans. You're an alien. Right? It's amazing. It's important to hear what you just said there.

Julie:  I think it's like, I wanted to go online but I get so nervous even though doing this thing is a little unnerving. But yeah, because you're putting yourself out there and then you have to answer questions. I was so nervous. I just was like, Okay, I gotta go by. Like, that's it. I can't do this. You know, I have to get the courage to, you know, get warmed up on that.

Matt: Sure, but all the comments coming in are like, I can totally relate to this. And I think it's very true. But you know, the other thing that's really cool though, is you know, going live you'll sell more than you've ever sold. In your history as affiliate marketer especially if you get comfortable with it, but I just wanted to like whatever you are. It won't Matter to me. But I just want to say that basically, I just get the vibe I get from you that like you're kind of not a bullshitter and like, you're a pretty straight shooter and I just think that a lot of times online, people really appreciate that. Like people really appreciate sort of going online like like scrolling through and just getting somebody who's just like refreshingly honest, and it's just sort of like, hey, this person feels like somebody I would go out and get beers with like, this seems like a normal person, because you go on some of these lives on tick tock, and there's some crazy people out there like, there's some wild stuff going down, you know, and it's just like, Man, how on earth like, What is this place? And so, you know, I feel like number one I haven't got really, I know that you're talking about this nervous vibe or this kind of like anxious vibe, but I don't think I've got that and I would guess if we pull it the comments like I don't really think people are feeling that from you. Like, I don't know if that's created in your head or whatever. I don't feel that at all. I just wanted to say that like, I just feel like it feels pretty now. I don't know, like weirdly natural at least from what I'm experiencing.

Julie: Well, that's good. But yeah,

Matt: Yeah, I'm not making it up. Like I don't know. I wouldn't tell everybody that but yeah, I would say, you know, we were watching going live is one of the best ways to sort of take for instance, you got 26,000 followers, and some of those people just followed you on a whim because you made this one video about being a millionaire and you got 500,000 views. That's the reality, right? When they're scrolling through, and they're like, hey, this person made this one video. I've never seen that weird, millionaire video. That's kind of funny. And now she's online, like the degree to which you know, let's say 15,000 of those 26,000 followers are totally cold. Like they only watched that one video and they hit follow, right? For whatever reason. Maybe it was by accident. Maybe it is. Maybe they were just like this is cool, whatever. But those people are sitting in this cold category. And, over time, they're going to warm up but you've got to, you got to do certain things to warm that audience up. And when you start to do that, you'll find that your conversion rate, your click through rate, and then your conversion rates start to skyrocket. And it really takes this sort of L you know, this hockey stick curve kind of growth, because you're sitting on all these followers and suddenly now you're putting the work into really massage them and respond to comments, but also go live and sort of do some email marketing and now they're seeing you all over the place. And now you go from maybe a 1% click rate to like five to 10 and then you go from like a one to 2% conversion to like a three to 5% conversion. And suddenly those numbers start to really compound on each other. So anyway, I just wanted to encourage you with that because, you know, a lot of times, people don't realize the goldmine they're sitting on for instance, this guy Joshua just went platinum with us this last year. He said basically, he was sitting on about 150,000 followers on a huge email list. He built that email list from all this TikTok and he just said, You know what, I think I might be sitting on a goldmine started reengaging with really personal emails, just funny, witty emails, and lengthy emails about his journey online and all this stuff and his his income exploded. And he was like, I couldn't believe that I was sitting on this huge Goldmine this whole time. So anyway, just food, food for thought. I want to encourage you, okay, most people find it really hard to get 1000 followers. So you got 26,000. That's incredible. And then the second piece is don't underestimate the goldmine you're sitting on. Because, yes, you've made money, made sales, but it's only really like the pressure art. You know what I mean? It's only the very tip of the iceberg of what's possible. Especially even just from those followers.

Julie:  Yeah, I mean, you know, so there are days you know, there are good days and bad days and honestly, there were times when I did I feel like I can't do this anymore. I don't want to do it, but then I just kind of push myself and I feel like I'm in it also. I need to kind of tweak my marketing. You know, like okay, I got the followers now, and like you're suggesting I should do more live or things like that to get to the next level. And we always had to go to the next level in order to push ourselves. I think that's what we need, you know, and that's probably what I need to do. setting myself up. Got to do it, you know,

Matt: I like that. No, that that is so perfect. It's so perfect. And what was that? You know, ironically. Let's do this. I think this is a very great way to make this your first video. Let me see if I can make sure. Oh my god. Do you remember that? Do you remember your very first video on Tik ok? While we're sitting here talking about basically going through, you know, their thing. Isn't this like the most appropriate thing ever? To see how to defy it. Oh, it's great. It's great. I think this is muted.

Matt:  All that it's saying is start putting some pressure on. Get out of your comfort zone. Start getting comfortable out of your comfort zone. If you stay in your comfort zone. That's why you will fail.

Julie:  And that's where I was talking to myself. Yeah, I was posting about that kind of thing.

Matt:  Of course you were, it's real.

Julie:  I mean, yeah. Be comfortable.

Matt:  It's real. Start putting a little pressure on. Yeah, I mean, well, I don't know. I mean, you can say it's embarrassing. All day, but I'm kind of like shoot like, that's actually a cool raw inside look into, like, you know, the day one journey. And here's my first freakin video and the video is basically you psyching yourself up which I find pretty cool. Like, there's just a lot of people in the world who aren't willing to do that, Julie, that's so funny. There's a lot of people in the world who just aren't willing to do that. And, you know, like to try something like that right? And to be like, Man there might just be like people who think that I'm crazy. Like I might have lost my mind. But you know, you're on your own journey. It's cool and ironic that you know you're having these moments throughout your journey. Of like, I got to go to the next level and your whole entire journey was basically starting with that mantra that energy.

Julie: So that's where my next thing is, and I feel like I'm at that threshold. So like, you have a couple months this year that has been a little challenging for me, because a friend of mine, a close friend, passed away like a month ago. So yeah, a lot of different things have been happening. And then I think I think I got COVID I don’t know if you could get it twice but I had bronchitis. I couldn't speak and just kept coughing. So I'm just getting over that. So here we are in a zone, you know, or have it is gone. So, yeah, I feel like now this is where I need to dig in and just kind of go to the next challenging level two, my journey, you know, totally,

Matt:  Totally. And I feel like that whole thing for you like every time that you were saying, oh that's so embarrassing. I was thinking I was just thinking I would, for me at least I would replace that word with inspiring. I felt like it was very raw. Like that's super inspiring to me. And I also just you know why that is because humans are drawn, I think at their core to somebody who's like really trying something that's uncomfortable for them. There's something really honestly vulnerable about that. And I know vulnerability is kind of a buzzword in our culture, whatever but there's something really vulnerable about that. And I think everybody here listening and watching would agree with that, that like that is that is the rawest form because with most people who are like extroverted, for instance, or who really really like like the limelight, I'm mostly just like, Dude, I just I don't find you that inspiring. For instance, Mr. Beast, the most popular YouTuber in history. look him up, Mr. Beast. He's the probably most viewed YouTube viewer in history. And he's this young 22 year old kid and I'm like, Dude, your stuff's cool. I don't find him inspiring. Maybe his work ethic or something, but I don't like to me it feels like he's like not being super real or something. Something about like he's doing a bit and it's cool. Fine, like he does a great job but I don't know something about you and your story. It just feels different. And yeah, I think you shouldn't underrate that as like an embarrassing start. I would say it's and it's to me it's inspiring like, damn, yeah, you're right. Like you got to put a little pressure on yourself. You got to like, what's the next level? How am I going to level up next time? Like, what am I going to do? So it's cool that you're now coming on this show and you're feeling like you're at a threshold. That's really cool.

Julie:  Yeah, I think um, my other thing is, you know, to get through that is like you know, do the storytelling thing. I think I'm not good at my storytelling. Like, if I want to do it, I'm gonna just gush it out. So I have to, I know you have to, like give them piece by piece, you know, and just kind of like lure them in a little bit. Kind of stuff. So yeah.

Matt:  No, and that's a learned skill, right? I’m not here to really promote somebody else's course or anything but like, for instance, that's not like a natural thing. That's why people like Neil Gaiman, who is like an award winning author, I think, yeah. He's an author. He's and he's taught an entire class on storytelling, like writing like you take massive classes on storytelling. And it's just something that's learned over time. So, you know, you might say, I'm not good at storytelling or whatever. But you know, you should put the word after that. I'm not good at it. It's always a good way to sort of couch that in like, it's like an internal subconscious reminder to your brain, like, hey, you know what, like, we're gonna figure this out. We just haven't figured it out yet. And that's a powerful way to look at life. It's an empowering way to look at life because, you know, people walk around and say, I can't I can't, I can't, I can't. I can't, I'm not good. I'm not good. I'm not good. But using the word yet, is such a powerful three letter word that retrains your brain to be like, we're gonna figure this out. Like, we haven't done it yet, but we're gonna figure this out. For sure. And helps you push through problems and yeah, that's definitely Yeah. Totally. Christmas day. We're in April. What's the plan? What What? What are you excited about? What's what's new on the horizon? You know, what's your daily operation? You know, what are you doing for a daily marketing routine? Yeah, what's new, I mean, give people a little inspiration to leave the show.

Julie: So yeah, so definitely. I do go on TikTok just to find some motivation. He says to and before I will literally drown myself in tucked up because I was like, I would need to find the perfect video. But now I, you know, I'm there for maybe 1520 minutes, and trying to figure out then I write down what I need to write, do you know, on that particular piece, and then do take care of that, but I do like the fact that somebody did say like, do some batch work where you're constantly, you know, you for a short, you know, short period of time, kind of make several videos, and then just put it in, you know, saving in your draft. And I had several videos in my draft and so when I was sick, actually, it kind of helped with that, you know, process because they were old and just like, Okay, I'm just gonna hit the post kind of thing. So that is I think that's very beneficial and that helps a lot, so don't spend too much time and wasting time. On tick tock. I know it can suck you in because I've been there. But yeah, go in and get out. Make your you know, do your work and fun but

Matt:  Yeah, what we'll just do all of that work online, like, sorry, on your computer, because

Julie:, it's alright. To get copies and stuff. Yeah.

Matt: Yeah. Yeah. Well, cool. Yeah. I think I started doing my investigative TikTok work on my computer because there's no scrolling and it doesn't. It's not even remotely close to as addicting if you're just like doing it in a Google Chrome browser. It's so much easier. Well, and then, you know, the other powerful thing that I do is I'll go to like, well here like, I'll go to here. Let me show you this real quick. Here's basically my strategy on this is, you know about Sort For TikTok?

Julie:  I think you mentioned a guy one to one or two times.

Matt: Yeah. So there's this app on Google Chrome called sort for tick tock and it will sort all the videos by most watched the least watched. So you don't have to do any scrolling. You don't have to do any of that. You are just in Google Chrome and here let me start it. Okay, so you can see now it's spinning, and all it's going to do is sort this guy's dog training videos, but most watched to least watched. And it takes about 10 seconds or less. And so now you've got like these videos that you know, by definition, these are the most watched on a channel with 1.2 million followers. There's probably videos here that we can mimic or do something similar, right? So I don't know. And so you can do this in any niche. But what I typically do then Julia is, is I click on them, and I copy the address and I just put it into, um put it into a, like I put it in sheet, and I create this spreadsheet. I have a row that just says like, did I create this, and I'll put an X if I've already sort of created that one. Also sometimes I'll put the amount of views next to it, and then I'll sort it. So I have all of these channels, you get hundreds of videos in a Matt:er of like a day or two. And, and, you know, then I sorted by the millions of views or how many views and then I've got a cross bunch of different channels, these different videos, and the top ones are obviously the ones that are probably most likely to go viral. And I start to just look like how could I change this up? Could I make something similar, but you can batch all that work and you never really open the TikTok app once it's way more focused work. And then you've got this massive swipe file of videos and what you'll do is you'll start to see trends if you click on one, and then you'll watch it. Oh, that's interesting. And click on another and pretty soon that formula that people are using for virality really starts your brain starts to be like okay, I get it and it's not that hard for your brain to start sort of mimicking not as much the the content I think the contents important but also the flow the pace, the speed, all of that stuff. So anyway, just a tip. I think that using Sort For TikTok going into a spreadsheet and creating that spreadsheet is huge. A very, very powerful strategy for figuring out how to find viral content, how to get inspiration from different ones. And a lot of times I'll end up finding videos that are pretty much the same but people have done different stuff and it helps me get like oh my gosh, like that'd be cool if I actually changed it like this or change it like that or you know, whatever, and use the that type of thing. To grow your channel and in between that tell your story. Tell me about your journey. Explain why you're different. Explain what you're trying to accomplish, right. Use those kinds of viral videos, maybe a couple times a week, and then fill in with a lot more meaningful content to warm up your audience in the meantime. Okay. That makes sense.

Julie: Yes. It's been so helpful. Thank you so much.

Matt:  Of course, you're killing it. You're killing it. You're at 26,000 followers. Like if you can do that once on social media you can do it a bunch of times. The other thing is to start looking into reposting your content, right Facebook business page to all of these different short form content, you'll sort of multiply your efforts and that doesn't take super long either once you start to figure that out, but hey, look, you're on an incredible journey and you've already got a hot start. So just keep rockin and I think you know, things can really take off from here. Excited for you.

Julie:  Thank you. Appreciate it.

Matt:  Yeah, thanks for coming on to I think everybody has been like just I love this. This is so good. 

Julie:  I hope people get something out of it because you know, just to share that we are normal people. We're all you know, doing the same thing trying to make some money online and at the same time live our life and go through the woods or whatever it may be. 

Matt:  Cool. Well, thanks for coming on. Hey, keep us updated. I'd love to get an email from you in a couple months.

Julie:  Most definitely thank you

Matt:  awesome to see it's really our guys you can follow Julie on  TikTok @entrepreneurjulie very simple. TikTok handle the follow go give her a follow and give her some encouragement say Hey, I found you on Wake Up Legendary and you know, I heard about you and just wanted to give you a little shout out and say hi and you know, give her a little word of encouragement because someday it's going to be you on this show. And she's going to come back and she's a hi remember James I remember Samantha remember Vanessa and and she's gonna be like, dang, you know, I'm gonna go follow them back some love. So it's all sort of, we call it business karma. But you know, really it's just to encourage people and to say thanks for giving us value and yeah, so that is all we got for this. Monday, April 4. I'll be back here tomorrow and Wednesday. And Dave will return with us on Thursday, Friday, after his Yeah, after he's back. And yeah, we'll see. you're back here tomorrow at 10am Eastern peace.