Marketing

Below is the transcription for this episode: 

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and this morning our guest is you know somebody who has a title like billions of people out there. I'm thinking it's called mom and she's been a mom for a full time. stay at home mom for 20 years. And, you know, has recently figured out and discovered a new way to build self worth and profit, which is, you know, a pretty cool thing outside of motherhood, right. And on top of motherhood, which, which I would say there's plenty of self worth to be found in parenthood. I don't know if there's too much profit to be found there. So anyways, we'll hear her story, Beth, welcome to the show. 

Beth: Hi!

Dave: Hi. Did I get all that right? Does that encapsulate what you're sure you'll give us the details but the high level of what's happened with you over the past year or so?

Beth: Yeah, yeah, that's pretty much you nailed it. Yep.

Dave: Awesome. Awesome. Awesome. So when did you get started? I mean, when did you find Legendary Marketer and where did you get the first kind of education or training experience to learn how to build a business online?

Beth: Yeah, so I found Legendary in I want to say it was the end of July. I saw a TikTok video like many people have, and I kind of watched her videos for maybe a couple of weeks. And then I paid just $7. I'm just going to try it. So yeah, that's how that got going. The affiliate marketing part. The reason why I was looking into affiliate marketing in the first place is because I had started writing a book earlier this year. So I wanted to kind of support that book with some affiliate links in the back of the book, actually links to my blog, but just for recommending products that have to do with my book, so I didn't know how to do affiliate marketing. So that was kind of how that all rolled together. So yeah, so I have to, I guess, go to work right now. So a fairly new but yeah,

Dave: Nice. So, are you tell us what has developed since you went through some education here at Legendary and kind of now have two ventures going and I would assume those two ventures are doing, you know, pursuing the book, project in business and what goes along with that in whatever that niches and if you want to share more about that and then the second thing, which I'm assuming is just doing affiliate marketing in a another niche, so get tell us tell us how that these two businesses have evolved since July?

Beth: Yeah, so my book actually is for parents geared towards moms more than dads but dads can obviously be a part of it, but it's a book that kind of walks you through how to explain to your daughter what puberty is, like. I know a lot of moms that find that awkward and then there's a lot of moms who are like college, no big deal. That was me. I was like, oh, it's no big deal. Like, I'm very open with my roles and my sons as well. And so I just wanted to share that knowledge with a lot of moms who struggle with that. So within that book, I talk about all things puberty. And in the back of the book, I have recommendations of products that my girls and I have used or that we have heard are great that have to do with puberty like skincare, menstrual products. You know, deodorant, that kind of stuff. So, that is, you know, obviously separate from what I do with legendary. I do with my tick tock account, I'm more geared towards wealth and learning how to make money online, so I kind of have them separate but yet, what I learned at legendary is spreading across another niche. So that's been wonderful because I would have been totally clueless on how I would have done it all wrong. So

Dave: So I'm curious how you're setting up your parenting, your book and how you're using affiliate marketing. So in the back of the book, are you sending Where are you sending people to in the book do you send them to individual links?

Beth: No, I send them to my website, which I created a blog post, which then I have the links there that way I can continue to update or remove. I wasn't too sure KDP would love it if I would throw in affiliate links in the back of my book. I didn't know if they would kick that so I didn't want to risk that but they're okay with linking, you know, websites and blogs and whatnot. So, that's what I did. I linked. I linked my website, which is actually the blog and then I also linked my Facebook group for that particular issue. 

Dave: So, nice. So are you building an email list? In turn up for your parenting stuff?

Beth: Yep. Yep, I started doing that. Probably soon as I started the Facebook group. So I want to say around April, I started doing that and I created a lead magnet. So I offered it for free so that I could snag their email.

Dave: Could we know your website address

Beth: Yeah, it's Beth recommends.com. Okay.

Dave: And I'm also bringing up your book here, which is changes in me that's the title of the book here that the changes in me during pewter be puberty parents edition how to talk to your daughter about girls hormones. Physical development and periods. Very niche specific and it's offered it's available for zero you know, for free on Kindle.

Beth: Yes. Yep. Up until Saturday, I think it's for free on Kindle.

Dave: Okay. So this is recently this is a new Is this a is this a relaunch or is this a new launch?

I just watched it this past weekend. Wow. Congrats. Yeah, Friday night. I meant to watch it on Monday, but he's like, Here you go. And so they threw it there already Friday night for me. So

Wow. So if anybody has a child who is in puberty, well, she will be hitting puberty here in the next I don't know when when do girls usually hit puberty?

Beth: I mean, it can range from six to 14. So I mean, my older daughter started a little younger. I think she was around eight or nine showing signs and then my second daughter started showing signs more like 12.

Dave: Yeah, sure understood because this can be hormones, physical development in periods and physical development can come in many forms.

Beth: Yes. Yeah. I mean, it's understood growing height wise and you know, all the other stuff.

Dave: Sure, sure. Sure. Okay, well, this is awesome. Congrats on the launch of that book. We'll go now in the back of your book. So awesome. So what is the link? Do you just send them directly to Beth recommends in the book?

Beth: I send them directly to the blog posts. So if you go to the blog, I only have one post right now. Just because I just launched it. So that's Yeah, okay. That's basically

Dave: Right. Right. Right. Right, right. So we're so this is where you're collecting. Where's your lead magnet that sort of perked my ears up? We're

Beth: So I have it in the beginning of my book and in the end of my book, a gift, and then I also have it on my Facebook page.

Dave: Where you can claim your free gift from this website.

Beth: And all it is is just a list that you can create like a little kit that girls can keep in their backpack, ready for their period. So yeah, that's just a list that my girls and I kind of came up with things and it's in some of its like, you know, like oil blotches for when your face gets oily during the day and your face or chapstick? It's it's all the things not just not just period products, but

Dave: Yeah. Interesting. Well, this is very cool. So is your book launching strategy on? Because I mean, there may be people here who eventually obviously talk about affiliate marketing so much, and would love to hear your thoughts on that here in a moment. But, I mean, there's people and I would assume those of you, maybe who are listening, who are thinking, you know, I'd maybe like to write a book one day and what does that look like? And what are all the different options that I have to launch and market that book? So you've chosen Amazon, why did you choose Amazon versus selling it via your own website in doing the checkout in the delivery or even delivering it via ebook through your own website?

Beth: So I chose Amazon because it's the largest bookstore in the world. It's easy and accessible. I don't have to print it on demand. So I don't have to have stock at my house or you know, buy books and then try to have local stores carry it or I don't have to harass anybody like that. I mean, one of the big reasons is because Amazon is the ultimate bookstore. And yeah, it just, it's just the first 30 days that you launch Amazon also boosts your book and the algorithm the first 30 days are huge. I'm on the backside of it. Like doing promos, like I'm lining them up, almost. Okay, so this whole week is just free promos and then it goes to 99 cent promos. I'm contacting a bunch of other like book companies, some of them are blogs, some of our newsletters. And so I yeah, I'm kind of investing into that. So they will promote my book and it'll bring traffic to Amazon. So, so yeah, that's why I chose Amazon. I just felt it was the easiest route. Yeah. Once my book has been on there for I want to say about a month, maybe a little longer. I can go and get an ISBN number and then it can be worldwide.

Dave: Nice, nice. Yeah. I was deciding. We were deciding back when we launched a couple of books over the past several years, I mean, how we want to sell those books and we've chosen the route of selling them on our own. You know, through you know, through just sales pages, sales funnels, and in the likes to be able to, you know, kind of have a little bit more control over the checkout process. And also the customer, the customer data, you know, so there's, there's, there's different there's different ways. This would be an example of a sales page that we created that gave us the ability to, you know, sell art and we sold both physical books and ebooks. Right now, we are selling in the e book or have a funnel for an e book for $1.99 that allows us to, you know, control the checkout process and we use it simply as a loss leader. And so there's different ways to sell books. Books are really in the category of selling information. It's a bit more of a, it's a bit more of an advanced strategy and in my opinion, selling a book is simply an authority tool. It's a tool that allows you to be more of an authority in a specific niche and you can use it and others will use it in your introduction. Hey, my name is Dave Sharpe, author of right or hey, this is Beth, author of, you know, conversations with kids or whatever, you know, whatever your book is, and, and, and so what is your thought process in using your book here? Within this side of your business, this kind of channel of your business, what is your kind of short term and long term strategy and how does it play into your overall business plan?

Beth: So long term I plan on producing multiple books. I have a book in my head of what I want to just do like for the girls specifically, and then get started on that maybe next early spring probably. And then launch that maybe next summer and then I can bundle them up. You can sell it for a little bit more than you would for just the one and yeah, I just feel like I can just create a whole series because after that I can head into the boys arena since I have two boys as well. So long term that I'm just gonna keep writing books. I'm passionate about this area. Like you said in being an authority figure. I mean, obviously I'm not a professional by any means, but I'm having experience just with my own kids. I feel like I'm pretty knowledgeable. And I feel like the people in my Facebook group trust me. I haven't led them astray yet. So yeah, that's where I'm going long term with that.

Dave: Okay, so you actually are looking at using your books as the main thing that helps people understand. I mean, do you is this a more of a passion project or do you plan on turning this this side of your business this particular business into a significant profit stream?

Beth: Yeah, I plan on having both streams of income, this one on my publishing side of the business and then my affiliate marketing side. So yeah, so that's, that's my plan. Um, obviously, in the grand scheme of things, I want to make money. So everybody does. So I do have a goal in that. With that in mind, I have kind of like a long term goal, like, you know, a couple years from now, I told my husband, this is what I'm going to be making. You can hold me to it, so. Yeah, so my husband just recently, he's 44. But he just recently retired. Yeah, I know. But then here we are. We're both sitting here looking at each other. Right. So that was another reason why I'm like, Okay, I, I'm going to pick up the tail end here and status quo status, I guess through to retirement.

Dave: That's okay. So do you plan on doing any courses, coaching or events on the back end of this book as kind of your front-facing entry level product? Into this particular business?

Beth: So I hadn't thought about that initially until I took your course. I really haven't put much thought into it other than just that I could do that someday. I have a lot you know, between the affiliate marketing side, and then getting my book launched and publishing launch now that I haven't really thought about that in depth. But yes, I definitely thought that would be something that I could look into. 

Dave: Absolutely. I mean, I just want to spit a couple of ideas at you because well, quite frankly, this is what I do and what I love to do, right. So if you're open to them.

Beth: Of course, yeah. Okay. So, one of the things that I think would be would be really interesting in this type of business where you're where you're planning on writing a series of books about children, and you know, if you're going to have multiple topics even across both for both girls and boys, you know, I would take either a systematic approach, or I would focus primarily in on 101. of, I guess, client or or, or, you know, kind of target customer and ultimately the target customer has to be right. The parents I mean, the target customer is not the children, they're, you know, they're not, they're not the ones who have money, they're not the ones who are who are ultimately even going to buy this. So, so there's a couple of ideas. The first one would be the traditional kind of value ladder, ascension model. of, you know, somebody buys the book, and you really have a solid way to drive them to get their contact information now with Amazon. Correct me if I'm wrong, one of the downsides is that you don't get that customer data. Is that right?

Beth: That's correct. Yes, I have those free gifts. Front and back of my book just hoping that people will give me their email. So you can I mean, I'm hoping so. 

Dave: Yeah, yeah, it ultimately that's, that's that's what you want. And I think one of the keys to writing books is to really offer like, irresistible gifts to where you know, when somebody purchases that book, they have to get that free gift. And so, you know, for the first thing is is that the question that in some of the data that you can look at is you may not be able to track it the right way, the way that you're doing it because you're doing it by sending them to kind of a public blog post, right? You may want to consider sending them to a link to where you can specifically track Okay, these are the people that are coming from the book because this is the only place I have this link, you know, yeah so because you know what I mean? Because right now, it's gonna be hard to tell how good you really your lead magnet is because it's on your physical blog, and other people could be finding that and opting into those so it's there's no real way to track what the conversion rate is, from the book into the into the free gift. Does that make sense? Totally. So back to sort of the the way to, to monetize these books is to either hone in on a specific type of of target customer, which might be moms of teenage girls, you might find those are more responsive and willing to kind of pay and in, willing to invest in learning more how to be better parents and how to help equip their children to be you know, feel more safe and more. Just, you know, the world is a scary place. We're all I know. I'm scared for my daughter and I want her to be as safe and prepared as possible. So having some sort of a course that you offer, and of course that a lot of that's dependent upon getting those email addresses because without getting those email addresses, you have no real way to contact those people. So that front end lead magnet that's why I spend a moment just just talking about that because I believe especially with print on demand, and with Kindle, which is a digital format, you would be able to edit that book is that right?

Beth: Yeah, I can edit the book. Absolutely. Yes.

Dave: Yeah. So if you wanted to test a new lead magnet, or a new offer there as your free gift, you could run this for three months, and then you could test something different, and maybe send them to a link that only is available inside of the book, right? So you could then track Okay, here's how many book sales I've done. And here's how many people have opted into this book only for a specific domain. So I know that these are the people who are converting from the book, right. And then of course, you could take them up as some sort of an ascension model, one of my favorites. One of my favorite things to do are just one day workshops, right so for $99 or for $197. Or whatever price point you feel would be comfortable for these people to convert. You could put on a one day per month workshop, right to where you just deliver the content live. And there's been a lady who my wife and I have gotten a couple of her webinars and they were even shorter webinars. They weren't even full day workshops. They were just a couple of our webinars that she sold us a workshop she sold it for 49 or 99 or something like that and you've got the replay and it's a really easy way to deliver kind of a combination of course and coaching because it's also easier on you you There's nothing that you need to pre record and if you love the way that you the workshop when you can then turn that into a course that you can sell on autopilot later. Does that make sense?

Beth: Totally. Yeah, that's a great idea.

Dave: I think the use of webinars in the ability to be able to sell content on a webinar nowadays is almost a better way to sell courses and coaching than ever before. Because what I find is especially now with people being in their homes more than ever, and I think this is going to continue to stay the same. I don't think it's ever going to go back to normal again the way it was. I think people enjoy that live interaction. There should be more excitement. People seem to finish things more when there's a live environment versus when there's a bunch of videos to go through. And that's why we try to combine the two like with our Blueprints program to where we have videos but we also have live elements you know what I mean? The other thing would be just, you know, the other approach would be to just do that sort of thing for each and every book, whether it be you put on for each book, you do a workshop you do a live workshop, you may be delivered that a couple of times live until you really feel like you got the one that this is the one that I wish that I could get everybody to see. And then you just insert that into your follow up series, and you sell it via email to everybody who purchased the book or everybody who purchased the book who then opted into your email list. You just You just market it to them as this sort of free course and a either more advanced or more kind of breakdown live I'm going to explain this stuff to you or you can even say hey, I'm going to give you the both the synopsis of everything that's in the book, and I'm going to teach you something else in this workshop. You know that? You know for example, one of the workshops that we bought from Dr. Becky, we bought a workshop about big feelings in kids because we have a five year old girl who's got big feelings. She's got big feelings, you know, big emotions. And this particular doctor explains that children have some kind of bigger feeling than others. And how do you work with those? How do you not make them feel ashamed about having big feelings? How do you nurture those and help them put those big emotions into productive, you know, into productive ways. And so yeah, that was an example of a workshop now she has a more generalized parenting kind of social media profile. And so forth and probably some books that are across multiple topics. But my point is, my opinion with busy parents is that selling workshops and selling webinars in that price point of 49 to $99 is the sweet spot. What comes up for you as I spitball some of those ideas at you?

Beth: I'm just soaking it all in. This is like a free lesson. I'm loving it so yeah, making mental notes. Obviously I'll rewatch this whole video again to yeah, write it all down. But definitely. I like that. I like what you said with the whole webinars and the smaller ones even and getting it very specific. 

Dave: You could even do multiple I mean, one of the highest converting offers that I've ever seen and done is just to email my email list and do a $37 workshop. You know what I mean? That's a workshop where you just prepare a bit. You're going to talk, you're going to you know, you're going to answer some questions at the end. It can be, you know, 60 to 90 minutes. It doesn't have to be super long, because quite frankly people you know, they want you to deliver as much value in as little time as possible because after all, they have jobs and they're busy parents, right. So so, you know, probably in this niche, the shorter the better. Right because people have less time and reminding them in that initial marketing that you know, hey, you can do this. You're going to get the replay so you can listen to this even later and do it at eight o'clock at night after the kids go to bed. Right? So you know you can really kind of focus the details of when you're going to do the workshop specific to them. But it's it's the other beautiful thing about those kinds of lower cost workshops that you can use to you know, because a $37 workshop that's $37 You know, that's that's like selling me especially if you're offering the book for $0 or $1.99 or, you know, that's that's, that's nearly 16 books, you know, from one sale of a workshop and if you get, you know, 100 people to respond to a couple of workshop per month, you're talking about, you know, four 8, 12 16 thousand in additional revenue on top of your from doing maybe one workshop per week, you know.

Beth: That gets me excited for it.

Dave: Yeah, if you can, I mean, a good goal is to try to sell whenever you're selling something, 100 of something, right. It's a realistic number. It's not something that's overwhelming. It makes it worth your time. So if I'm selling something for say 37 or $47, then I can get 100 people on that. That means that maybe you've got a couple of hours of preparation. You've got an hour of marketing from writing all the emails that you're going to use to promote that and the other beautiful thing about selling something that is happening at a specific day and time is there's a built in urgency, right, which means that you have to buy by this date, or it goes away. You miss out, you miss out. It's built in FOMO and so you don't have to create fake scarcity or fake you know, urgency, it's built right in and it gets it helps you build momentum via those emails right on up to an hour or two before the workshop because, you know, it's like it's coming. We're getting ready to start this is your last chance to jump on. You know, yeah. So, yeah, those are probably the most fun ways to kind of monetize something in a niche where people are there. You know, I have no idea how people would spend money in this sort of niche. If this, that would be an interesting test for you to run. I know that people are used to spending more money in the business and wealth niche because they attach an ROI to that investment. Right. So it's easier for somebody to justify spending 1000 or 2000 or 3000 or 5000 or $10,000 on coaching or an event or a course or something because there's an ROI attached it but in you may find that there are moms who are you know, willing to invest in some sort of a a coaching more access to you right to where it's almost like a kind of mastermind or coaching program to where you get on they either have you know, 24/7 access to text or email you or you get on once per month and answer questions. I know that another type of coach that my wife and I hired in the parenting space was a sleep coach. And when we had our son, he slept differently than our daughter and we were freaking out a little bit and so we hired this sleep coach and she was one of the perks of her business, or the perks of her offer was that you got her phone number to text her. And that was kind of cool. We didn't overwhelm her. We weren't you know, right but but she made herself available for a certain amount of time so she was walking you through her 30 or 60 or 90 day kind of program to text her if you had any questions even in the middle of the night, you know? Yeah, that's so good. Yeah. So anyways, I think the I was doing this those workshops would definitely be something that I would start to do in people you know, subscribing to my little from from buying the book, you know, in but that all goes to lead magnet being sexy enough and irresistible to get them to go over and opt into your email list. Now there's another way to build an email and you know this it's not just all about buying and selling books. Doing TikTok, it's also about marketing outside. So are you doing content on just TikTok?

Beth: So my TikTok is mostly just making money online. I did throw a couple in there when I was getting ready to launch it just because I have the audience I'm like, well maybe there's a couple months in there. I'll just throw it out there but I I don't have a specific account for this niche. I have thrown it out on Pinterest and on my Instagram as well. Again, it's not directed towards the right people right now. That is all just about how to make money online. So yeah,

yeah. Well, that's cool. That's fine. I mean, I just wondered if you had

just my Facebook group is all Yeah, I have 150 in my Facebook group. And I think about 60 or 70 of my email list so nothing gigantic, but I just started.

Dave: I'm going to show you I'm going to show you this girls, just so you can and I know you obviously have other people in your in your you know your your sphere of influence there to be able to, to have examples of what other people are doing in the parenting niche because you said that you were going to reach out to people to help you promote your book and so forth. But this Dr. Becky lady is a lady that we've actually bought programs for similar programs to what I was just talking about. And her name is Dr. Dr. Becky Kennedy. And her profile on Instagram I'm having a hard time focusing on here but yeah, so her name is Dr. Becky Kennedy and she's got a significant following on Instagram and often you know promote these workshops. And it would be potentially somebody to look at who's monetizing an audience in the parenting niche

Beth: For sure. Absolutely. I'll check it out.

Dave: Very cool. So you're also working in the wealth niche and, and tell us a little bit about how that's going for you. You're on TikTok. You're out there. You went from consumer to creator. So you're you're you've built up a little TikTok audience here you're about to break 10,000 probably any minute or any day and who knows you know, nowadays one video could take you to damn near 100,000 followers on TikTok overnight if you have something go viral, but talk to us about you know how that's going for you and and why you are also working in the wealth niche.

Beth: I'm enjoying it to begin with. It freaked me out to throw my face out there. I felt kind of stupid because my kids have TikToks and teach me a little bit and then their kids or their friends found it and they're like, oh my gosh, your mom's on TikTok. So, I am having a lot of fun with it. I do a combination of fun stuff that you know may draw somebody into my account to look through it more. And then I do obviously promote Legendary the course, the business builder challenge and then other ways to make money. No. I I don't really have a specific reason why I chose that niche other than just it came easy to me just because of the course that I took from you. So that's kind of why I went that route. 

Dave: What I'm noticing about you is you've got a whole damn thing of you know, these lead magnets here. I went to your profile. And you know you've got you know, in your in your recommended stuff here. Makes you right here. Which, you know, I don't know that I'm a huge fan of taking somebody just to a bunch of different I would you know what if I was you just a little split test for you. I would take somebody like for example directly to this page, right? I would take somebody directly to this page. And the reason why is because you're probably going to see higher opt-ins and you're probably going to follow up with people even in an initial email and say hey, go check out all my recommended products and stuff. I think you risk not collecting the email because when you send them to a page like this, there's just too many choices and oftentimes people don't know where to start and they're relying on you for specific guidance. Go here and do this first. Does that make sense? Yep. Yeah, because you're a writer, you have this wonderful ability. I would assume that your free ebook for beginner affiliate marketers is something that did you put together?

Beth: Yeah. I did. And actually it goes right to the Legendary funnel. I actually had a tag so I can see in the back end if that's because I have the ebook also available on the 15 day business builder challenge link. You'll also see it there and so it doesn't, it's okay. Same place. It's just on the backend it's tagged so I know if they took if they opted in on the ebook link or the other one. So I do have that kind of separation. But ultimately they all go to the same place.

Dave: So this is a big thing that I've seen people doing over the past year or two is using these link trees using these. These these you know even Dr. Becky does it and I just think she would collect more leads these beacons pages you know these link trees. If you just send somebody to a singular opt in page right? Because it's like, people, they don't know where to go. They don't know and this is beautiful. This is wonderful, right? But if I'm brand new, and you got to think about you when you were brand new, did you even know what any of this stuff meant? I didn't know what Click Funnels. I didn't know what website hosting. I didn't know what leads even a Weber email mark. I mean, these were all terms that were over my head. And so what happens is when we get a little bit of experience or education, you know we forget what it was like when we first saw that video on wherever we saw it and how all this terminology was just completely foreign to us. And then you know, we get into it three or six months or we want to start marketing and then we you know, we kind of expect that their wisdom is our wisdom. Does that make sense? I've always found it better and I found it more effective to drive people specifically to a page to where there's one choice, which is put in your dad GM email and your name right here, right and and start here. And I would even like put in giant letters right here. Start here. You know what I mean? Like here's where to start. And I think even people's website to do that. It makes more sense because most of the people who come to a website, it's either going to be their first and last time that they come or they're going to be you know, a Returning Visitor in the majority of people are going to be there last time their first and their last time because it's like wandering into a store Beth. It's like going to Walmart or or like Target in not knowing what you're buying. Like not it's like, that's the best analogy. It's like you go to Target, but you have no idea what you're there for. You know, so I would recommend that to everybody who's listening to ditch the beacon ditch the link tree and I know you see other people doing it. And the problem is you do not know what their numbers are in their business and likely the only reason why they're doing it is because they saw somebody else doing it.

Beth: Yeah. And I had a link tree for a while and I know a lot of people don't love the link tree, they don't love to click on that. So that's why I linked it to my website. But yeah, I can definitely tell.

Dave: The reason why I don't like Link trees is because I go there and there's 50 there's 15 options there that I got to go through and you know who in the hell goes to somebody sling trade. It's like, subscribe to my YouTube here. Here's my podcast. Here's my free book. Here's my website. Here's my Amazon thing. Here's this: what do you think about people going and like they're on their phones and then they click it and they go one by one and no, nobody does that. Your best hope is that somebody is going to do one of those things and likely the thing that they're going to do you're not going to collect the email, they're going to go to your YouTube channel. They're going to go wherever over here. And so, you know, start here. Here's where to start, whether it be on your website or or here's where to start as a first step off of my TikTok profile, if everybody in our community did that. You're all like our entire community lead generation, conversion to statistics would just just quickly go up, you know, because we would now be collecting a lot more leads because it would be the only choice that seems like Well, I'm giving people less options. I want them to have more options, you know, and it's like really for them it's more overwhelming to have more options. So anyways, I'm harping. I hope I don't sound preachy or teaching.

Beth: No no, not at all.

Dave: So what do you know, feeling awkward, being embarrassed by your children and your kids friends, finding your TikToks these are some of the things that real people are dealing with. So how are you dealing with this in how you are over right but to some people it is a bigger deal and they're not able to get over it right. What are some of the tips or the advice that you have? Having children and having people and even a retired husband? When will you and your husband retire? Why are you doing this? Right, but the general criticism,

right? 

Beth: I guess I've always had that. I don't wanna say I always have the personality. I don't care what people think. But I do get to the point where it's like, you know what, you're gonna have your opinion of me, good, bad or ugly, and I can't change that or prevent you from thinking one way or the other. So I'm going to have fun with what I'm doing. And if you think I'm an idiot scroll by. That's kind of where I got to after about a month of doing this. I started doing some stupid dances like to begin with I was doing a lot of like, pointing and, you know, to bubbles or words or whatever. And I found that when I started doing stupid dances, which I don't get a ton of use, but my views went up way more and I kind of like an idiot like, whatever popular dances in like the Applebee's song you know, I did that one. It was horrible. Awful. My bedroom was trashed. I'm like, You know what, I don't care. I'm just gonna throw this out there and you know, I'm an idiot. I'm clearly not experienced in dancing. So you don't have to be experienced in and I used, you know, affiliate marketing, you can take this course in and try it and you don't have to have any experience. And it's okay, so that's kind of how I twisted that into what my niche was. But yeah, so that's kind of where I am with all TikTok things like, I don't care. I posted what happened just last night. Actually, this is pretty embarrassing. I just grew a gigantic zit on my face, and I threw a bandaid on it and made a huge deal. Like I'm going to live tomorrow. And I decided to grow this huge set. What an idiot, should I just let it all out? Or should I just keep a bandaid on it? You know, like, Who would do that? Nobody probably. I'm like, I'll just do it. Who cares? So that had nothing to do with a good hook or it's a good hook, you know? Stopping and watching. It's like Dr. Pimple Popper. You know, you just can't stop watching it, you know? Right, exactly. So I mean, whatever if my foolishness brings somebody to my page. 

Dave: That's cool. I mean I did the dance a couple weeks ago with a white shirt and socks.

Beth: Yeah, so it's just to have fun with it. It's all like it's all I can, you know, suggest to people is just just your part. You'll reach more people if they can see that you're being comfortable. You're having fun with it. If you're uncomfortable and you know that they're like, Oh, this is weird.

Yeah, it's what's awkward online. What's awkward in real life is awkward online too. I mean, human beings. Yeah. So it's like I think yeah, there's a lot of there's a lot of wisdom and a lot of there's a lot of success hiding behind just letting go surrendering to being yourself being real being exactly who you are, and how you are behind the scenes like when you're talking shit with your girlfriends? Are you talking shit with your husband or you're just gossiping? You're pulled up to the table with an empty cup ready to sit tea? You know what I mean? And talk shit. It's like who you are there is how people want to experience you because they want to feel like they're speaking to their best friend. Right? And if you talk to them, like they're your best friend, like, when I really legitimately feel like that, like on the show, like I legit This is how I am. You know what I mean? It's like, you know, I usually just roll out of bed in the morning and just I'd love to tell you that I get all dressed and shower shave and I'm ready you know, bright eyed and bushy tailed but, you know, most days I'm you know, I'm fumbling to the desk, you know, and I'm I got my smoothie which is my breakfast I got my you know, coffee over here. You know, I took a shower last night but I'm not showered today. I've barely brushed my teeth. And I just hope that even today I get a workout. You know, these are some of the hopes that I have for my day. And you know that I can get it together enough, you know, to just just do what I'm supposed to do you know what I mean? And that's the reality I think that people want to hear. And I think a lot of us have done it for a long time. I know what this is like to really feel like you have to put your best. What do they say: put your best foot forward or something? Like it's like fuck that like I my best foot is that I haven't had my best feet in a long time. I mean my feet are the foot I'm putting forward now is corn filled toenails just like a pterodactyl petted over the sandals. I mean, they're just looked down like oh shit, man. That boy needs some love. So, Jacqueline asked Dave, are you saying ditch the link tree completely? Or are you saying use a link tree like page on a website after the single page opt in to capture their email? What I'm saying is that multiple options on any page is going to lower conversions, period. So what we teach is a single option: opt in page, okay, enter email, leave, die, we don't give a damn but there's only one thing to do. Flick us off. Tell us to go to hell. There's one thing to do though on this page. It's to opt in or fuck off basically, you know? Sorry, this just became you know, this just went from PG to R. But anyways, yeah, so what do you do once they opt in? Well, no, that's not where you hit them with 20,000 options. No, you don't just want to move the cluttered shit. You know, one page over. We want to eliminate that idea altogether. Every page where you want somebody to do something, the more options that's why blog posts with tons of affiliate links inside of the blog posts are also likely not going to convert as well. Right? Somebody is going to probably do one thing out of that page. And it's just because people get pulled in different directions, right in people's attention. I mean, they've got 20 tabs open. They've got multiple devices sitting around for you to keep their attention. It has to be super focused in the moment that they feel confused, like, what am I doing? How did I get here? They're they're going to leave they're going to go do they're gonna go back to Facebook or what tick tock where it's a simple option scroll, you can only do one thing, right? Or, or where they're just more familiar with. So opt in page single option. There's only one choice then we bring them to a bridge page to where we have either some text or a video. And there's one option to continue on to wherever you're recommending them to, and hopefully where you're recommending them to the products that you're promoting. uses those same direct response principles and direct response marketing is just that you're looking for a singular direct response and immediate not not like what we're looking to do with direct response marketing. We're looking to move them along a process until they buy and with no options along the way. Every email has one link. Every opt in page has one option. Every bridge page has one option. Every sales page has one option. More choices is not better. And this is where society in traditional I think retail is very different than like online marketing specifically. And I also think it's very different from many successful businesses around like five guys selling hamburgers and hotdogs, and they're really successful. Taco Bell sells tacos. Chick fil A sells you know, they don't. And then you see the new restaurant that popped up. You know, I got one here on a corner in our town right by our house. It's been 50,000 things because you walk in there and there's 50,000 things on the menu, and they can't keep up with that. You know it's too many choices for the person who comes in to sit down and it's too much stuff to keep fresh in the freezer. The Cheesecake Factory menu is like that big and you've been there before

and I don't know how they do it. I think it's because people think of them and relate cheesecake to them. So there is a bit of a singular focus there. And they have specialty items. Otherwise I don't think if that was just a random thing I think that's where they nailed that business. If it was just random, whatever the food factory, I think that business would have failed. Okay. That's my opinion. That's my professional expert opinion. Thanks for asking. But yeah, so hopefully that answers your question, Jacqueline. Anything else that you Beth would leave us with today, in terms of just an aha moment, a takeaway that you've learned over the past six months that you feel is like, Hey, this is something that I'd like to leave you with today?

Beth: I guess it would just be if you're a stay at home mom and you. You've not worked for years, I haven't worked for over 20 years. You feel like your only option is to work at a fast food place or be a receptionist and just start. You don't have to do that like you have more potential and you're more knowledgeable in your life than anybody else and you can use that and expand it. So whether that be you know, kind of what I did with parenting or whatever you're good and smart at like everybody has something. And I just think a lot of moms just feel like they're just stuck and they're just this is what this is what I'm doing this is it. I'm just raising the kids. And that's not true. You don't have to, I mean, it took me a long time to figure out that I ‘m just making lunches and doing laundry and getting groceries. So. So yeah, I guess that's what I would say to the moms anyway, that's what I would what I would say is

Dave: Yeah, Amen, sister. Amen, sister and take that damn challenge and get in there and apply that stuff. And do it man do it or do it woman. Right. Screw the guys. My daughter said girls rule. Boys rule the other day. I said that's a good one. It's a good one. I said I had many girls say that to me when I was growing up. Always hurts. You know when you're when you're a little boy, those boys drool. All right. Well, Beth, thanks for your time today and thanks for your work and giving us something to have a different perspective on and good luck with your books and maybe selling some of those workshops on the back end. And of course doing the wealth and making money online side of your business and I know that you will succeed with what you have committed to your husband and probably blow through your goals. Yeah,

yeah, there we go. 

Beth: Thank you. Alright,

Dave: Talk to you soon, Beth. 

Beth: Yep, you too. Bye. Bye. 

Dave: All right, my friends. That was really cool. That was super cool. So you can of course follow her as I've had the banner up, Beth recommends on TikTok. She is still there. I want to just pull her back on one time real quick. Would you tell the parents who may want to join your Facebook group what that is?

Beth: Yeah, it's called mom support through puberty.

There it is. So if you want to join her Facebook group where I'm sure you'll get lots of value, mom's support through puberty on Facebook. Alright, thanks. Alright, so yeah, lots of ways to connect with her. And of course, if you have a daughter who you want to, you know, genuinely get some support and some guidance and some feedback and some ideas, then go follow or join her Facebook group. I've had her book up here. I think that's a wonderful idea. In great info, and something that I'm going to be ready for here. Pretty soon as well. Not you know, myself going through puberty of course, but having a daughter that will and surprisingly right I mean, golly, when she said that number six or 14 I almost you know, I almost had to. I was like no not yet not too soon, right too soon. But that's the difference between being prepared and not prepared. So you know, whether you're a parent who you know, wanting to be prepared or whether you're an entrepreneur and a marketer who wants to be prepared. You know, this is the power of community, this is the power of knowledge. This is the power of feedback. And today, as I think it's always been, it's important to be in communities in getting knowledge and education from other people. And that's why we do exactly what we do. So if you have not, you know, got into our blueprint, if you have not had a chance to attend one of our masterminds all these things are on the table for you to further your in your education journey for you to further your accountability and involvement like in this badass community that we have here. Just like Beth's growing community that she has for moms, and you know, you never know what you're going to hear or see or learn from people, of course, in our community, and that's why we do this show. So we got one more episode this week, tomorrow, Friday. We'll see you there. Get out of here. Have a fantastic day signing out. Be Legendary. Much love and we'll talk to you soon. Bye.

Below is the transcription for this episode:

Matt Heltzel: Today we are live. It is Wednesday. My computer's completely frozen. So I think it's the 17th but who the heck cares? It's Wednesday. Welcome in, I am Matt. I'm the CMO here at legendary we are live and if you are tuning in live with us, let us know where you're tuning in from. It's always fun to see where people are tuning in from. Usually people all over the world tune into this and we'll have a couple 100 or so or something like that on these live and then a few 1000 More watches as a replay. You probably already know the drill but for those of you who are newer, every single Monday through Friday for the past, I would say about well we've been doing this for years and years but Dave and I have been going live personally for the last about 18 to 20 months, something like that since last March or April. And we've got people from Charlotte, LA, Iowa, Tennessee, Atlanta, North Carolina. We've got the Netherlands in the house. See, it's people from all over. The internet doesn't discriminate. Based on location. Anybody from anywhere, can hop on and get a little morning inspiration. We've been doing these for a really long time and they're powerful. It's a cool thing for me personally, to be able to see and witness people's stories, their journeys, what they've experienced and then and then what they've been doing and what they're up to right now. And this morning, we've got another awesome guest. I'm excited to bring him on and never chatted with him. I literally sided. I was trying to sign into this thing. Usually I do this from my computer. And I just showed him basically I was like doing a spinning wheel of Death on my iMac. And, anyway, let's bring in Matt. What’s upman? How's it going?

Matt Chambers: I'm doing well. How are you? Doing? Well, thank you. 

Matt Heltzel: Where are you calling in from?

Matt Chambers: Minneapolis. area in the Great North.

Matt Heltzel: Nice starting to get a little chilly up there. A couple years ago. I have family there and a couple years ago we went and visited some sort of resort kind of thing. That's a couple hours north of Minneapolis and it's like you get further north of that. It's just like and it was like negative 15 degrees every day. And I was like look, I grew up in South Dakota so I got to the Midwest but I was just like this brutal. Cold. It's like showing your bones. It's insane. You have to want this for sure. Yeah, that's true. Well, and this summer and like you know spring fall is just epic. It's beautiful. But anyways, I was kind of reading through your questionnaire and reading through some stuff. I thought it would be interesting if you would share a little bit about maybe did what you do full time or you don't have to go super into that but just give us a little background on you and kind of what your interests hobbies and stuff like that are but it's specifically I thought it'd be interesting just to hear a little bit about your story with with E commerce and your journey in that realm in that arena. And just like how did that go, and why did you get into that and tell us a little bit about now while you're trying out a new business model?

Matt Chambers: Yeah. So probably about 10 years ago, I had lunch with a buddy of mine. He had kind of this new thing called a side hustle going on where he was, you know doing some fulfillment by Amazon. And he was importing stuff straight from China and really making a living at it. And he had grown up in the consumer electronics world and really was trying to hone his skills on how to leverage the manufacturing in China and Amazon's network of billions of customers. So as we're chatting over lunch, just gonna flip this computer around and show me his true earnings on a monthly basis. And you know, he was selling some small little security alarm or something at the time and it was doing you know, $100,000 a month in sales, and I'm like, how I need to know and, you know, over the next couple of weeks, he kind of answered a bunch of my questions for me what he's doing and it eventually led me to kind of kicking off doing it myself. I didn't follow any of this advice, in terms of, you know, buy small products and find stuff that's easy to ship. I went into it with a coworker of mine and he and I both started searching for products and he came up with I believe it is actually his wife that came up with the idea of making a beanbag for babies. And I'm thinking, okay, whatever, we'll give it a shot. And he actually finds a manufacturer that says, I'll send you 50 units for free just to just call you and it's expected that they were fully stuffed and ready to Ship onto the customer. It arrived in a box that was about 12 by 12 by 12. And it was 50 empty shelves and we were complete noobs and didn't know what to do and we started researching how do we fill these things? How do we ship these things? On behold our buy in foam from Kmart at the time to fill them and go around the local office depot to buy boxes and FedEx. We put them on Amazon and set up a Facebook page and literally had zero followers. I mean, it was absolutely nothing. We sold out in two days. It was just one of those things. It was a product that just was in an underserved market at the time and got Facebook at that point back in 2013. It wasn’t the advertising juggernaut it is today. Still by throwing some ads out there and you know, even just unpaid ads. Were able to find some quick success with it. You know, we started ordering, you know, different colors, different patterns. You know, I converted my unfinished basement into a warehouse. And within six months, I had hired my sister in law to fill the beanbags. And, you know, multiple different people within my family helping me out to just keep up with it. I was still working full time and still working full time today is just one of those things where it kind of really took off and you know, within that first year you know we've done probably a quarter million dollars in sales on Amazon and something that was just from a whim. It wasn't anything that we were planning or at any experience and we continue to grow that business. It was very successful. We had retail buyers coming to us from Walmart and Target and some larger big box retailers. That, you know, had seen the product and, you know, whatever reports they were looking at, and they wanted it in their their stores and we continued you know, growing that business over the years and then come to about 2017 Facebook changed some algorithm and they're no longer you know, even no matter how much we pay for advertising, we've got zero traffic, like almost overnight. You know, and we struggled putting it together for a couple more years and, you know, eventually my partner moved away and he didn't want to be a part of the business and I'd moved it. We had grown it you know, we think we had three different warehouses over the years. I brought it back home and was out of my garage for a while and it just came time I ended up liquidating everything. Another buddy of mine wanted to give it a shot. So he’s a web designer by trade, so still trying to make it work and figure out how to navigate higher SEO and everything else but then over the years, you know I kind of like it probably went out for almost 10 years and years and we got used to having that side hustle and that extra income coming in and you know, when I sold the business last year, it kind of gave me some free time to start looking and you know, personally I had never even been on TikTok until my daughter got an iPad and said hey, can I have tic tock and like clumsy okay, but I'm gonna watch what you're doing and one more time you know scrolling through videos and Catholics just flipping through what's your dances and our Washington or driveways and whatnot could do that? Upon somebody one time saying hey, you want to make X 1000s of dollars a month working part time I'm like, I’ll bite you know, and, you know, down the journey I went, you know, with, you know, watching the video from Dave and you know, really understanding the education behind it. You know, trying to apply that to what I've known from the past it from ecommerce, and I long time ago, I actually worked for a large e commerce facilitator that had a whole affiliate marketing department and we glide, knew what they did I understand it, but never really applied it and, you know, I started in Denver, my my journey and my my tic tock time, if you will, you know, became just watching everybody that I could within the industry to start learning and start seeing how they're doing things and what they're doing and who's successful and what's making them successful. And, you know, finally ended up going through the 15 Day Challenge and you know, really just tried soaking it up watching multiple episodes several times just to make sure I'm understanding things. And then it was just a matter of kicking myself in the butt to apply it. And I'm glad that you know, it's been less than two months, I'd say, since you really started promoting things. And you know, I'm enjoying what I'm doing and I'm seeing the successes, you know, by applying what I'm learning, so it's really been fun.

Matt Heltzel: Yeah, I feel like you're pretty creative, you've got some creative content. I think that in a way you're utilizing things like stitches or doing stuff like that. And also, yeah, the content that you're putting out is pretty unique in itself. And I think it's getting a lot of views because of that, but I mean, you've really grown to you're not quite at 30,000, right? You're like 27 which is awesome. That's super cool. And you've had a couple videos that are really blown off, but one in particular talks about retail affiliate programs you can join today. Isn't that funny that just a simple video like that can just take off? 

Matt Chambers: Yeah, it was one of those things I posted probably five minutes before we left for one of my daughter's softball tournaments. And literally by the time I got to the tournament, watching the first game I looked down at 50,000 views and I'm like, What did I just do? You know, where did I click wrong? But, you know, that really kind of obviously led to a lot of my followers. You know, trying to recreate those same moments over and over again now and you know, really you know, instead of going after, I think a lot of just a massive amount of views. And firstly, trying to find the right ones, you know, people that really want to educate themselves on you know, how can they do the same thing, you know, how can they create some sort of whether it's a side hustle or full time income by leveraging, you know, social media and online platforms? And really enjoying that mentorship? You know, I'm with some people and, you know, they may not all be subscribers right away. A lot of people go into you know, these sorts of things, thinking it's going to be, you know, cost them a lot of money or they have to dedicate, you know, eight hours a day to this and really try to just educate them that you don't need to. Yeah, it's certainly not something that you have to, you know, put your life savings into a new business. And you can start slow and you can grow things, you know, at your own speed. And, you know, I learned from a lot of failures, you know, I've been kicked off TikTok so many times the last two months. I can't even count it. And you know, I'm probably right at that point where they're just gonna ban me for life. But I didn't realize sales funnels and affiliate marketing was so sad to talk about, but I guess you know.

Matt Heltzel: Well, it's, yeah, there's the it's mostly usually it's just people who are annoyed from seeing it, start reporting, and it's not necessarily that it's actually against a sort of terms, and then you get enough of those. But I wanted to go back to you know, I think that there's an interesting flow, so to speak, of creating those more viral high viewed videos, and then following it with lives and following it with more high level high value, but yesterday, I thought it was really interesting that Dave was talking with a guy who's just exploded and also, not only exploded, but just has done it in a really unique way. Where he's had a couple of those high viewed videos. For instance, a lot of his growth over the last month has been after he did a video that got 10 million times where he did a little work from home for Apple video and he had an apple on his finger. He slipped the apple off of his finger, and it was kind of a funny, like, humorous thing. And he had 10 million views and turned into a ton of followers. And some people are skeptical about that. They say oh, yeah, but those don't actually turn into sales. Now in his case, he's been going live two to three hours a day and being real with people being vulnerable with people and combining those elements, the right one and the other don't really work independent of each other. So if it's all just this, like high level education that's almost beyond what people who are new can grasp. Or even understand, or if it's just virality. Neither of those really work explicitly. It has to be both right? Like this guy. Austin just got off Ian's live show, like, typically guys like Calvin Hill, they'll go live for hours in a day. And they'll have, you know, 50 to 200 viewers at one time. But then at the end of it when they actually hit and it says you know, 45,000 people get this live and that's a really powerful thing. I mean, that's a lot of freaking people. When they get to see you in a live environment, or even just in an environment where you're creating videos, like you talked about, that is just more kind of straightforward content. Because when you get on the for you page to that degree, like your video that has $600,000 You are guaranteed to find people who are not interested in this who have never heard of it, right. And so what happens in our community and in this niche in particular, is that people start telling themselves like, it's like everybody's standing in a circle looking at each other. We're all talking about like, oh, what's happening? And everybody's like, Yeah, everybody's sick of these videos. And you know, it's not about going viral. But the truth of the matter is, is that, you know, one of those 600,000 followers or 600,000 Viewers, probably a lot of them had never heard of any way to make money. Online in their lives before. And that's a powerful idea that a lot of times we end up forgetting, and underwriting I would say undervaluing massively undervalued.

Matt chambers: if I look at my master to-do list of everything I want to do with my businesses, going live carving out that time just to be able to do it on a regular basis because I enjoyed a lot of them I watched a lot of those comments on a lot of them. I've just never done it and I know it has huge powers within the community, especially the checkout platform. You know, it's one of the things that you know, even my, you know, if you look back at my early videos, I wasn't putting my face out there. So, you know, like you said, it's that vulnerability factor. And, you know, I've gotten over that ugly mug out there and let people ask me if they want but, you know, it's one of the things I just need to do it and, and be comfortable with it and not worry about, you know, the 95% of the people that are gonna laugh at it, you know, focus on the 5% of people that are going to take something away from it.

Matt Heltzel: It's impressive to me the journey, just that short journey that you've taken from sort of starting out testing the waters with somebody as they just didn't really like it, didn't show your face and you were like, Hey, let me edit some videos. And now here you are today live, you know, Wake Up Legendary. Just kind of cool honestly, you know.

Matt chambers: It is and you know I was talking to my wife, my daughter about it. You're going to go live on their show. And chuckles And she's 12 and thinks that TikTok started out because I got invited to this. So I guess you know, in her eyes, I'm cool. 

Matt Heltzel: You are! I also tell a lot of my parents. I'm not a parent, but I tell a lot of parents this all the time. I feel like seeing like parents doing things that are stretching me like that maybe they kind of know or understand is like a little uncomfortable. I mean, and that's a really powerful thing to watch. I feel like so I just feel like that's a really cool thing for her to be a part of and for her to like to see or experience or hear about you know, it is a real vulnerable thing to go on. Any sort of social media, you know, we're all we're all insecure and like, God, what are people gonna say? Yeah, that's cool. Yeah, like a lot of what I'm so just on and we're just kind of keeping in mind at times for your sort of, you know, content creation strategy and sort of your routine and stuff. I mean, I tell people if it doesn't feel right or feel good, you know, test out the waters. Occasionally. But ultimately, don't push yourself to do something that you hate. You know, the reason Ian or somebody like that goes live so often for so long. It just feeds him you know, and it's like, for some people, it just doesn't do that and that's okay. But also sometimes we just don't do stuff because it just is comfortable. We just need to figure it out. But I like the approach that I've seen a lot of people doing where it's like, Hey, we're just gonna get coffee together. You know, I'm gonna go live on Tik Tok. I just brewed up my pot of coffee. I'm gonna sit here, we're gonna chat for 20 minutes and then I'm gonna peace out to work you know or something like that. I'm gonna peace out to my other job or I'm gonna peace out and I got to create videos, but we're gonna hang out for 20 minutes. You're here for a round, hop on let's chat. You know, and they'll answer questions. They'll just chat about life and it's crazy how that small stuff that's seemingly insignificant ends up being the stuff that really moves people and speaks to their heart rather than just to their mind. But in terms of your routine and stuff and what you're doing, Would it be found to be impactful from a content creation strategy standpoint? And then I'll kind of give you the last word to like everybody who's here. What, what's something you would recommend to people who are getting started creating content? There's a lot of people here and we're trying to figure it out trying to figure out what fits. What would you recommend based on sort of what you've experienced on what you found for somebody who's getting started?

Matt chambers: I think the thing that I'm finding that works for me is kind of the pain point of being stuck in that nine to five job and really just hating, hating Sunday. Nights on Monday mornings, living for Friday afternoons and really just trying to help educate people that there's something else out there that they can be doing that can replace that, you know, that grind? You know, I've always been one that I work a full time job and I don't mind working a full time job. But eventually I don't want to find that kind of thing. That ultimate side hustle that turns into a career. And again, I'm really trying to focus my business towards that and you know, the stay at home moms stay at home dads. You know the people that are slaving away, you know, at their eight to six, it's no longer night. And over the last two years, we're all been working at night from home, you know, answering emails at midnight, doing stuff that we normally wouldn't have done before. And I'm really trying to find that piece and as well as how can I help share that with others and really help people understand that there is something else out there.

Matt Heltzel: Man, that's so true. I even have, I mean, I even have friends who have worked at Office Depot. And over the pandemic Yeah, they find themselves working just weird hours. They have no ability to disconnect. My buddy who's freaking like the most would love to work from home all the time. He told me the other day was just like, Man, I don't like this anymore. Like I miss my people. I miss collaborating. This is stupid.

I think so many of us are like that, just striving to go back to an office and see other people. 

Matt Heltzel: Yeah, or just or you know, and that and also just to leave it all behind to it just like hey, I want to do my own thing or have a side income that I've got coming in. That doesn't make me so dependent on it. Alright, well Matt, you've got stuff to get to. I've got stuff to get to. Thank you so much for coming on. I really enjoyed it. I love watching people's journey throughout going on tick tock figuring out content. And that was really cool for me to be able to go through your TikTok channel and take a look at those and everybody else will too because I'll put up your handle and I'll let you get rolling.

Matt chambers: I appreciate it, thanks for having me.

Matt Heltzel: Totally. Guys. I'm going to put up his right here so Empower underscore your underscore future. You can find him on TikTok give him a follow and then you know what I usually tell people to do is go comment on a video and let him know Hey, I saw you on wakeup legendary Hey, I you know I was watching. Tell him one thing you took away from today's interview. He's got a run. He's got a meeting coming up. He's a busy dude. And I also have lots of meetings in the morning. So we're gonna hop off the back here tomorrow, same time, same place. 10am. Eastern. We're here Monday through Friday. Empower underscore your earnings for future and also if you are newer to our community, you can text WUL to (813)-296-8553. If you send the letters WUL. You can get a text message reminder, every single thing when we're going live. There'll be a little link to our Facebook you can literally just tap it. It'll send you right into Facebook and you can watch our lives. So again, if you want to follow that empower underscore your underscore future and we'll be back here again.

 Below is the transcription for this episode: 

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary and this morning we have a returning guest to the show who you may recognize because he's absolutely blowing up online. Without further ado, help me welcome Baron Ian McLaury to the show what's up my brother, welcome back.

Ian: What’s up Dave, appreciate you inviting me here again today, appreciate that.

Dave: Hey man listen, it's our pleasure and I'm excited to know you can catch up with you. You know you have two kinds of two first names, Baron and Ian. What do your friends call you?

Ian: Well the only reason I put Baron in there was that I was looking after some royal family there. That's not my first name. It's just a parent. That someone's passport. That's all that's about. So he is the name I said.

Dave: Oh, I'm sorry. I didn't. I didn't understand that because of American naiveness I thought maybe Baron was your first name and Ian was your middle name or something.

Ian: No, the only reason I was looking after the royal family's photographs is that people know for a long time about one of the daughters of a party. And as you do as little children, they went to a party jumping around on a bouncy castle. And then she kind of swallowed her tongue. So like any person would do. You just look after the child. And then the child was fine. She had cyanosis but it was fine then went back to the parents and debriefed them and all that sort of thing. So we're up to their daughter, she is only six and then I came back a week later and they made me a parent some sort of night or something like that in the royal but so different in England but in another country with Africa.

Dave: Okay, okay. I understand it's sort of like getting knighted and then becoming like Sir Elton John. Okay. Understood. Understood. We're awesome. Awesome. He and Well, listen, man. We had you on the show. What was it about six months ago? Yeah. Something like that. Yeah. July times all run together here over the last year anyways, but man, you were in a you were in a you know, you had come out of a tough spot. You know, you had really dealt with and you were really honest. And it was that you were very vulnerable. It was very inspirational. You know, you talked about some of the depression that you dealt with and just you had an incredible story. I remember you talking about something about catching up with a child or daughter or something like that. I feel like it was just a great episode. And maybe you could just touch briefly on that. But what's happened over the last six months for you has been astounding. You had a month last month that I know of just in the money that I know that you earned in your business. It was astounding. It was staggering. It was money that most people make in a year. You know, it was the average income of most Americans in one year and that by no way, shape or form. Let's give a big income disclaimer. Ian's been absolutely crushing it that doesn't guarantee any income to anyone. But it has been incredible to watch. So why don't you give us a little bit of a backstory and then bring us to the present day.

Ian: Well, you know, when I first started, it was a long process because it's something new online marketing and affiliate marketing was quite a new thing. To me. And moving from the body guarding life to my new life as a granddad and kind of being at home with my little people. It was quite a transition for a new career. So, but I think by being vulnerable on my tip top, and I'm on Instagram, I think the key part about if anyone asks me What's the key part of my TikTok it would be going live I would say because anyone can put beautiful videos up on their TikTok and nice music and nice filters and stuff like that. But I think when you connect on a personal level, they see if your smiles reach your eyes and they can see you're a real person is quite an eye opener for a lot of people that you know, I've put up quite a few videos trying to stay consistent all the way through. And yeah, I've had some good hits on my site, but I've also been trying to do some split testing in the back of the funnel and stuff like that which has worked out pretty well. 

Dave: So had you ever done any sort of online marketing, affiliate marketing anything before you started learning with us and then getting started marketing?

Ian: No absolutely nothing online. No tech skills, nothing. I couldn't even buy a router from my home and I had to call up a tech support and even set it up. So it was something as basic as that. And when my family were saying to me, Doug, you need to put everything in your iCloud and you can download it and all that I was like well hang on, calm down farmers all my life.

Dave: Right? I mean, you know, I hear that too. And I'm thinking my first thought is, you know, let's come back down to earth I totally understand. So that was when did you get started in actually entering an intake of the 15 Day Online Business Builder challenge?

Ian: The first day of July this year.

Dave: Now this year. Amazing.

Ian: I remember the date because on the 17th of July of this year, I actually was in a quiet bad place as I mentioned, and writing notes to my family because I was in a bad place. A loser and a very broken man. I'll be honest with you so I know the dates pretty well. So when someone popped up on my TikTok on the for you page on the 18th Okay, I made a transition I thought okay, well, we'll give it a go because it's my last roll of the dice now. And I paid $7 for the 15 Day Challenge and then here we are. I didn't have any tech skills before I didn't know what was going on. I didn't know anything about affiliate marketing and didn't know how to funnel an autoresponder sequence. I didn't actually do anything at all. So that's how powerful that 15 Day Challenge is. It's an amazing thing to have. You know, anyone that's tuning in, sees that this is everything I talked about in my life all the time and all the details all come from that 15 Day Challenge. Amazing thing.

Dave: Just to be clear, and I want to circle back to this. I mean, essentially, rock bottom for you writing notes to your family. You were in a damn near suicidal state. I mean you were at the lowest of the lows and in I mean, depressed is an understatement. It sounds like.

Ian: Yeah, a bit of a bit of change. 

Dave: Yeah, I understand. But wow, what a turnaround story,

Ian: Just a little change because I let my family down a lot. And I'm sorry, but I didn't mean for everyone to tune in to see pain.

Ian: It's okay brother, okay. It's okay. This is appreciated. This is honesty and vulnerability. And I think this is why people connect with you so much because you're not afraid to show your heart.

It's just that when someone mentioned that you're rock bottom, and then you know it's there's nothing left. There's nothing left in the tank anymore. Everything has been chipped away at you your whole life, your whole existence and your purpose is just broken away. And all of a sudden someone pops up, well, is this going to be real? Then you put it all in. I'm all in with everything when it comes to Legendary and it's paid off. I get it for the brand and yourselves and it's given me a lease of life but it's also taken away my imposter syndrome. And it's also allowed me to have confidence and someone says, you know, doing a 15 day challenge is fantastic. You're going to learn all these skills to be an affiliate marketer, but it's actually bigger than that and also gives you the confidence to come out to talk to people and you know, just connect on a real level, rather than just do a course thank you very much. It's a course in the family.

Dave: Well, what makes this powerful is the sort of shares you know, these sort of stories like yours, we're lucky to have a community of go getters and we're able to feature somebody every day which is why I feel like we watch what makes us so special. And when people you know, bear their heart and soul like you do, like you've done like you're doing right now. You know, that's what makes it a lot more than money. And it just so happens that, you know, we're not just a community full of people who are saying, hey, it's more than money. I mean, you've actually had a financial transformation you've had you know, you've gone on to make life changing money at least in my eyes. How has that combined? How has the financial aspect combined with the personal transformation that you've gone through? How has that changed things for you over the last six months?

Ian: Well, when the 17th of July was here and I was in a bad place. I couldn't pay my phone bill. I was in such a bad place because you know, money is tight, living paycheck to paycheck, it's very difficult to get out of that dark place. And when your mind's telling you that you're never gonna make it. You might get into that place where yeah, you're right. And this is where I deserve to be for the rest of my days. So that's where I was at, but the financial transformation has been very life changing. I'm able to help my daughter, she's got Crohn's, so she's moved out now she's moved down to a place in Devon. So we helped her with a bit of things for her new home. But also, you know, just doing normal things like I went to Costco the other day and went in there for a chicken and all of a sudden came out with a couple $100 worth of stuff. And the transformation there is I was able to pay off my car for the first time in about a year. That's the pain. That's part of it. That's just life changing stuff. Yeah. Yeah, he's a powerful man. Good stuff. But I think the financial thing is coming in. And it's, as I say, it's bigger than the financial thing. It's actually the connection with people. People come into my lives and talk about their pain and their depression, that PTSD and my stories are difficult, but there's also other people that got life changing stories as well. They came into my live and there was someone for me that day that said to me do you mind if I be honest, your life is a joke. So he said, I've got PTSD and I said, why? And he says, I lost three wives. They all passed away in four years. And you know, people come in for real stories and they've got some real broken people that come in, and it's nice to chat to them and see where they're going with their lives and give them some help and tips and advice to move forward. Amazing. 

Dave: Yeah. Well, I think you've embodied the, the, the, the idea that you grow so much faster when you get into a place where you're helping others instead of always looking to be the one who's getting help. Not that we don't need, I mean, even me, I've been in a position for the last many years of helping others, getting to serve others or having the ability to mentor others. That doesn't mean that I still don't seek out support and help. But the piece that's helped me grow the part of my life in business that's helped me grow more than anything, is you know, when I turn my focus away from me for a moment, and get into somebody else's shoes, get into their life, get into what it's like to be them for a moment and see if I can give them a few words of inspiration, or just an ear or a couple words of encouragement, you know, or appointment section of something that was helpful for me. And I think this business model if we go back to even when I first got started, you know, I was just coming off of a similar place where you were, I was addicted to drugs and alcohol. I had a heroin addiction, an IV needle addiction, I was deep into the levels the bottoms had trapdoors, I kept going further and further. And when I got clean and in February of 2008, it wasn't you know, long after I started to kind of want to do things with my life because the fog started to settle just a little bit. And, I was trying to stay clean. I was trying to stay clean from a very powerful addiction. And this business model specifically allowed me to be able to get into service with others, and share my story, just exactly like you're talking about right now. And as a result of that, that is when I started to also succeed in making money. When I stopped being a victim you know, when I stopped always in only looking for what you could do for me and how you could help me in thinking and I know depression and in thinking poor me are not the same thing. They're very different. Depression is very real, and I don't want to minimize that. But I can often also get into a selfish poor me attitude. And when I get into service to others, and when I tried to add value to other people's lives, what it does is it gets me out of my own problems, in turn, allows me to serve other people. And my income is in direct proportion to the value that I bring to other people's lives in whether we know it, or not being of service to other people. Giving them encouragement, giving them inspiration in delivering value in the form of new skills or new opportunities is adding value to people's lives. And ironically, incomes go up and that is exactly what I see happening with you.

Ian: So when basically that I decided to go on, go on live and talk to a lot of people in the barebones about license and chat with them on a personal level. People come in and they want to talk about their lives and how they're changing stuff. But I get a lot of messages now. And I walk around my local town and people come up to me. They say, Hey, you and I said yeah, I am. You are motivational and I watched you in your lives because your motivation was like, Well, I started as an affiliate marketer, on the 17th of July, I wasn't going to be here. And now all of a sudden people are saying, Hey, you're such a motivational person that comes on the live and I actually tune in every day just to see your face. Just have a little pick me up. I'm like, Wow, I couldn’t even pick myself up in July, and now I'm picking other people up. How special is that?

Dave: Yeah, it's incredible. The most motivational people are the people who try who aren't trying to be motivational. And I think for those of you who are wondering, oh, well do I have to be some motivational speaker or I could never motivate others. The people who are the most inspirational and motivational to others are people who are not trying to be motivational. You know what I mean? And I think the people who are trying to be motivational speakers or even who are motivational speakers, most of the time, people look at them as corny. And they're not really that into, you know, so keep that in mind when you think about what we're talking about care. You got me now. I mean, it always, you know, it always I always will remember one time I was sitting in a hotel room in Toronto with my wife and I couldn't get the TV to work. And I thought, oh, you know, I was technically overwhelmed. You know what I mean? Because I also get technically overwhelmed. And I called down to the front desk, and I said, you know, can you send up maintenance or, and they said, oh, we'll send an engineer up right away. Oh, you know what I mean, they're gonna send an engineer, okay. The guy comes up, and he looks at the TV, and he unplugs it and plugs it back in and it was fixed. And I’m going oh God, you know? Sometimes the typical things we overlook it takes an engineer to come in and

tenure degree to do that. Sometimes, you know, people can't log on or whatever. And it's kind of like a widget, log off and log back on restart. The computer. Hard Reset reboot.

I need to do that with my brain.

Ian: Yeah. So well, you know, when you said that, you know, your addiction was different to depression. I don't know if it is actually I think we're all in a broken place. Sometimes we get a bit lost in our lives. And sometimes we get to challenging ourselves and thinking well, this is my future and this is where I'm supposed to be and you started challenging yourself as a person and your purpose. So I don't think your addictions are any different than depression. I'll be honest with you, I think, for pain, different degrees of anger.

Dave: Yeah, the feelings are the same. And that, I think, is one of the big psychological pieces that I learned about marketing. That was that the circumstance is irrelevant. The feelings are the same, just like you just said. So if I talk about being a construction worker, I had a drug addiction. You were a bodyguard struggling with depression before you started it, like it's the same pain as you say, so people can relate it to their lives. And when I hear people say, Well, I don't have a story or I don't have anything that I can talk about. It's like, you have struggled and suffered through so many things in your life. Are you still here? Did you survive? Did you maybe even thrive during those situations? Well, that's the kind of shit that great stories are made out of books are written about that movies are made about in the the art of marketing, which is something that I'm so fascinated by you the art of marketing is making, you know, complicated things simple and I'll never forget when I saw that video about the Apple video, when you had the apple on your finger, man. It was so that was the best like there's all these different ways that we teach things like hook story offer, and then the story, the hero's journey. You know what it was like. Hey, you know, we talked about, you know, catching people's attention with a hook and all this stuff. And then in May you just what you've done and I think something that's so powerful about your content, is that you make complicated ideas really simple and I just wondered how I mean, can you talk to us about how you come up with content ideas, and then how you execute them in a way that seems simple for you to do and also comes across simple is it? Take what you're doing or you pretty much I mean, talk to us about over the last six months how you've come to create content that is really engaging and takes complicated ideas and makes them simple.

Ian: Now I think that's a you know, TikTok is a great platform biggest platform in the world you know for for for traffic free, and the Instagrams very special, but I think that I don't take many takes I just normally do as I do a video, or maybe do 10, 15 videos a day. Just little things, just standing in different positions and then I'll add music. The killer part. People get into a TikTok straight away when they hear the first tune and they go oh, I love that song. Could be a romantic song. It could be a rock song. It could be anything but they get taken in by music. I love music myself. And then I put in a few words, but the words sometimes can trigger an emotion so people think you know it's like you turn around and say six months ago is broken. They go wow, this this because he's broken and so my so let's see how he did it. So I think people like to connect on a personal level with their videos. I tried to make some of them funny. I've got a few new funny ones coming. But also I think there's a bit of a switch at the moment. People want some more entertainment. And I think sometimes when I'm doing a transition at the moment, where people are entertaining, I'm trying to entertain them. But I also want to teach people you know, because a lot of comments I'm getting at the moment you know just in a day, I probably get maybe 450,000 messages in my demo TikToks And I can't respond to them all but the majority of the conversations are, can you show us never tell us you never show us? I do but people don't seem to want to go any further. Apart from watching the video they want videos of me explaining exactly the nuts and bolts but it's all in my profile. I just want people who don't seem to want to click on it all the time.

Dave: That's the nature of human beings they want to deliver to him on a silver platter. And that's the, you know, that's on us as marketers to move them along and give them as you know, as we call them lead magnets. You know, we have to, we have to, we have to you know, it's almost like kind of in the old cartoons where they would leave the pieces of cheese you know? Like keep following. You know, you have to you have to leave the crumbs you have to continue to put the the the cheese, carrot stick or whatever you want to call it you know value whatever you have to continue to place it in make it appealing enough to click when you click the link here's what you'll get, you know, and sometimes of course our videos guy go viral and we don't have a clear strong call to action and then we go dammit, I wish I would have put a more strong call to action in that in that video. But, but Okay, so you're seeing a trend right now where overall people are wanting to be more entertained or can you say more about that so I can understand a little bit more about what you mean. Yeah.

Ian: So people want to come in and they obviously see the video and that's the hook isn't it? Like a lot of people talk about but I think they want to be entertained a little bit. And then they want the nuts and bolts of it at the end. Okay, thanks very much. It's funny. I want to see you entertain me but anyway let's cut to the chase people So, basically what you're saying is they want it all. I say to people that they say Oh, I'm not sure about this. I saw that your videos are fantastic. I've seen it for 35 years. I'm still not sure. And, you know, if I'm going to do it, that's okay. Well, you know, it's like you go around their houses and knock on the doors and say, Look, I saw you in my life the other day and time to go, time to make the change. I'd love to be able to do that. But there's obviously just too many people that are procrastinating kills your dreams

you know? 

Dave: Yeah, this is funny. You're funny, man. Yeah, you're funny. You're funny. You're a funny guy, man. I'm glad that you know you decided to stick with us here and do this thing and become a part of our family here because boy you are you bring a lot of joy. I can't imagine I can see you know, I think when I think when you are honest and accept the places that you've been in except the depths that you've been in how much pain you've been in certain times in your life. And you're honest about that instead of trying to sweep it under the rug and instead of trying to act you know, like it's almost like I think we carry around a big bag of rocks. And when we're honest about it and when we begin to you know, when we begin to sort of share and get a lot of that inner shit out. What happens is we begin to kind of drop the bag of rocks that we've been carrying around and we become lighter you know, we become lighter. People we become funnier, we become happier, we become more joyful. And some of the funniest people in the world in some of the most joyful people in the world are people who have experienced deep pain you know, if you think about some comedians or some actors or some of our most, you know, beloved people, they they were funny and they were also experiencing deep pain or did experience deep pain at some points and in their life. And it said, Does it mean that you know if you're funny, you're going to end up dying or committing suicide or something like that. But what I invite all of you who are listening to do is to think about and answer this question, have you been through deep pain? Do you know what it's like? To really to really hurt to really suffer to really struggle? And if you do, are you still carrying around that bag of rocks that is weighing you down? And what if you let all that go and released that by beginning to talk about it or share about it? And I wonder, I wonder if you would all become light as a feather. And when you become light as a feather, because you've dropped that bag of rocks. I think that you would be amazed at how much you actually even like yourself, but also how much people will like you. And I think we're also afraid of a bit of rejection online. But what overwhelms that rejection are those negative hateful comments are the positive comments. So how has that positive feedback to you impacted or inspired you to create more content to even be more bold by becoming or thinking I'm going to entertain these people? 

Ian: Yeah, the thing is, always quite telling people straight by the train that you know we did a six day challenge gives you a lot more than just a training course to learn affiliate marketing and all the other things that go into it, but it gives you confidence. Okay, so before I started the training course on the 17th of July, before that, I wasn't able to go out, I couldn't go shopping, I couldn't go to the grocery store and I couldn't get in the car. I was absolutely useless in every way. And if I did go to the grocery store, I'd be walking around in this cloud of doom. I always go back to Charlie Brown when I was a little boy. I used to see Charlie Brown used to hang around with a boy and is covered in a mist to remember him.

Dave: Yeah, I think it was something like I think Linus was his brother. I was just reading the Charlie Brown book with my daughter the other day, but I know exactly who you're talking about.

Ian: So I will come to the grocery store or to the shopping mall or whatever I'm doing and people used to walk past me. I can say anything, but because I had this aura of darkness and pain, they could see it. So do the training course. And I became more confident and I saw things coming in like commissions are connected with somebody and fantastic, wonderful people. And then I went to the grocery store the other day still in the queue with my shopping like we do. And the lady came up to me says do you want to have such an open face and nice to see you today? I was like, I didn't know this lady. I didn't even know this lady at all. And I thought I just stood there for a second because we can take these things for granted when you're in a dark place. Sure. It was such a powerful thing for me and I did I'll be honest, I went in the car and sat in her law talk to myself because you know, things are changing in my life and people come up and say hey, so before they avoid me because I was just cloud of of darkness about and but when I'm connected with people on my lives, and obviously tick tock and email and all that sort of thing. People are reaching out and saying looking and I need just to can you be my mentor? Can you talk to me about my depression? Can we just talk just for a couple of minutes, have a coffee and that seems to transplant and then if I take the next step they see you know you are being positive and that's a seriously big thing being positive or didn't realize but nice that can actually finish off you know, mindset.

Dave: Yeah, well, I think here's the big hit that if everybody who's listening understands this, and I believe in you have understood this and and I feel like this was again when my business started to take a real shift as well was when I realized that I was not really in the business of of selling products, right selling training or selling lotions, potions and pills and all the other many things that I've tried. What I was in the business of doing was uplifting people. That was what I was in the business of doing and if you think about it every every I think people go to church, all across the world, not because that's where God is. I mean, if you're a believer in God, don't you believe that God is everywhere. God is not just hanging out in the church one day a week for one hour that day.

Ian: He's in the wake of Legendary right now.

Dave: Well, sure, and people go to church to have an uplifting message. They go to church to hear something inspiring, right? To fellowship for connection. And it's the same exact reason why people get involved in most things right? Because they feel more alive when they're doing that or they feel more inspired and attracted to whoever the leader is. And so, I mean, look at what I mean, there's been some dark examples of that to where people believed in something and then the leader turned, you know, evil like the Jim Jones thing. Were those optic right to remember that? Yeah. So knowing that I'm not in the business of selling a product. This is not even about really, like as much as people say, teach me the nuts and bolts. I would encourage you to not get into nuts and bolts on the videos because what people need is a kick in the ass in a poll on the heart, right? They need some inspiration. They need some motivation and they need to be spoken to from the heart to the heart. And they're looking for that uplifting message. Right? And I think for so many people who come in and just start kind of copycat marketing looking at what other people do and just trying to do the same thing and then they say I don't know why my videos aren't taken off. I don't know why my marketing is not taken up. Well, it's because people don't care how much you know, until they know how much you care. Yeah, let me say that again. They don't care how much you know. Until they know how much you care. Yeah. And if they believe that you care, you truly give a shit. You actually give a damn about their well being in the quality of their life. It doesn't matter whether you were recruiting them into an MLM, whether you are getting them started with a lemonade stand business, whether you are promoting affiliate marketing training, it really doesn't matter. If they believe in you, and they believe that you care, they are willing to follow you to the ends of the earth. Now it just so happens that I believe we teach the best business model that somebody can do. But I guarantee you that if you were promoting how to build a lemonade stand, and they knew how much you care, and they believed in you and they believed in the words and they felt energized and empowered when you were speaking, instead of being talked down to or controlled or demeaned, or all of the other things that we see so often in society that's when you that's when it clicks with them, that's when they'll follow you to the ends of the earth. And I think that your secret sauce and I just want everybody to understand that it doesn't. It's not about how much you know, it's about how much you care.

Ian: I mean, as I say, I didn't know anything before I started this journey. And you know, I'm quite honest with a lot of people that I don't know a lot of the nuts and bolts. All I know is the training course works and you implement everything they teach you. Invest in yourself a little bit by yourself a few extras while you're in your training course you can make a life changing difference. But the biggest thing is, you know, the personal connection with people. I want everyone to make it. There's enough money in this industry for every single person to make it in their lives. But you know, I can't pop around their house and take them out and say look, let's go we've got to go do it. You got to get it a little bit as well. But I'm here all the way along the journey. For these people. They want me to help. They want to come in and have a talk. I give them my mobile number. So they can give me a call or a text and say hey, listen, I saw you on your live the other day. Can you just give me some help? Because I need a push. Yeah, I can do that as well. But the personal thing is very special to me because everyone's very special on the TikToks coming in on this. Obviously all the Legendary family. But you know what's powerful about it is that 21 days ago, only 31,000 followers 21 days ago now over half a million people are coming in. So now for every single person that comes in, they're all friends. And it's not my TikTok, it's theirs so that's what ‘s important.

Dave: Yeah. Do you believe that? Someone really is one video away from completely blowing up their business?

Ian: I don't agree. Not. I don't think so. I think it's about longevity. And they see your turn up every day. They see you dedicated and I'm very dedicated to the legendary brand all the way and always will be because this is what saved me and this is why I'm here as a person, not as in a person just coming into work but actually as a human not not passing away. It's what I'm saying. And that's how powerful Legendary is for me. So I will talk about it all day long forever because this is what made me who I am today. But I do think that if you turn up every single day consistently, and you've got videos you're putting out and you go on the FYP all the time on the TikTok and they see wow, this guy's on my phone more than me. Wow. Check it out.

Dave: So you believe it's kind of like investing. It's better to focus on time in the market rather than timing the market. Right instead of looking for that one big hit you feel the better approach is not to focus on that at all. But just focus on being consistent in showing up every day. Okay, that makes a lot of sense. Talk to me a little bit about going live. Matt just sent me over your income with Legendary over the past 30 days. And I'm like, I'm freaking out because it's so extraordinary. And it's it's just I know what it's like to have a big month like that for like the first time online. And, you know, it's life changing. So I want to congratulate you on that.

Ian: You know, but I think that I think is, you know, I feel ashamed of myself in a way because, you know, I'm like a lot of people. We get stuck in a job that we've been doing for a long time. We've been in an employer for a long period of time, and you actually stand there doing anything that's my lot. And this is what I'm supposed to do because my dad and my granddad said, You've got to work for a company for 10, 20, 30, 40 years. They retire, sit on your porch with the corn on the cob, and that's the end of that. Nowadays, those things don't happen and losing my job was a blessing in a way and forced me into a situation where I had to. Well, I went downhill. But if I'd have not lost my job as a bodyguard for two years for those people, I would still be doing it now. Working 21 hour a day seven days a week living with the clients in their house. So you know, it kind of saved me on many levels. So being broken and losing everything is losing my money. But you know, I was earning $80,000 A month working 21 hour days, seven days a week living with people in their house. And never have I been home at all. I wasn't home for well for 20 years. I was only home for three Christmases and 20 years. That's how passionate I was about my industry. People are saying what's going on? Well, I work a few hours a day. I'm going to live for quite a few hours because I can relax at home. While making 14-15k A week. It's a ridiculous amount of money. And everyone can do it. Everyone can do it. It's just such a beautiful thing.

Dave: So talk to me a little bit about going live because it seems like for you some of the videos that have done really well that you've posted. It seems like going live has helped you convert a lot more of those views into sales. Do you believe that? Is that? I mean, is that why you're going to live? Talk to us about why you go live so often, and how you're able to do it. I think a lot of people have a fear of going live because they're like, Well, what would I talk about and I don't know anything or whatever. So how have you gone from just starting six months ago to you know, being able to talk on a live go live? And again, why do you go live so often? Tell us a little bit about your thought process in that strategy.

Ian: I do believe that people like to connect with someone. As I say people can put videos up all day 6, 7, 20, 30 videos a day and go okay, they're a bit of the same, but, you know, it's a bit of entertainment in there. You might pop your cat in there for a bit of fun, but it's not until you become live when you connect with people on a real level and they see your emotions the way you speak. It's like I'm new here right now. We could be sitting in a coffee shop, having a coffee together, looking across the table to each other, having a talk and I think people want to feel that connection with people, especially when they're going to part with their money and change with their lives. They want to see that person's real person. They're talking properly. I think that's the key thing. I think connection and the lives I go long lives long time because obviously people come and go, some people come and see me in the morning and and in the afternoon. They can't make it all depend, but I like to get everyone to come in to see their lives throughout the day and get the message I'm hoping someone will pop in on my life. In the two or three hours I go live. We talk about PTSD, depression, my mum's dementia or my daughter my daughter's Crohn's or you know, passive income, or TikTok or whatever you talk about anything in that life is just about I'm not just here to talk about money, because I believe that money, people love to have money and it's fantastic to have. But, you know, in my opinion, money doesn't make you happy. It gives you options in life. And when you have options  you become free when you're free what are you as a person? Just a better kind of person to yourself and also other people around the thing?

Dave: So do you feel more comfortable now that you're doing lives and have been doing them for some time versus when you first got started?

Ian: Yeah, because when I first started high imposter syndrome, and my mind was telling me a dark place you can't do it. No one's listening to you. You're an old man now. No one wants to see an old man on the ticket dogs. That old all of a sudden, you know your brain is telling you you can't do it. It's like a lot of things in life as you know, you can talk yourself out of it very fast. And if you get your mind set up and all of a sudden, it is difficult at the start because you're not talking to anybody. And then the odd person will come in. I do have to switch off. Sometimes some of the comments come in at the moment and very difficult and like any industry will get haters popping in to say a couple of two pounds worth or two cents worse, whatever it is, but you have to block that out and that's what I've got some moderators in there now because it's getting a bit bigger than it used to be.

Dave: Yeah, like you're speaking real talk. Like you're, you know, you're sitting on the live. There's nobody. There's zero viewers right and then one person pops in and says some hateful shit, how did you get through that you know cuz that is difficult shit?

Ian: This one guy came on and says oh Colonel Sanders is in the house. But that's the first thing I got. But you know, this life, isn't it not everyone that claps is your friend. Right? Right. 

Dave: Some of your biggest supporters would be the first one to stab you in the back.

Ian: Yeah. Over the last couple of months it has been difficult, but what can you do when you see things when you're low and you're broken? People are there to help you put your arm around you. And then you progress to a level. They're like, wow, this is cool. I'm really pleased for you and then you do a bit better. It's like oh, maybe a bit different. Like, don't you go growing too fast on me.

Dave: Yeah, that's funny. That's funny. That's hard. That's a hard thing about life. I've had to deal with that on some levels. Yeah, maybe it's more my head than anything. I don't know. But I think a lot of people go through it though, Dave. I think a lot of people feel that sometimes. No walks of life. You know, you could be a millionaire trillionaire around this world. They're all the same. They'll go through the same pain and they all have the same difficulties hence why I was in an industry for 20 years looking after people that had you know threats in their lives. You don't hire a bodyguard unless you've got some sort of threat going on. 

Dave: Well man wow. I mean, this is good shit. It really is. It's real. I'm just what is your message for people who are you know, just getting started and who are dealing with some of the stuff that we're talking about, you know, the and I've told my story of, you know, 100 times on here people are probably tired of hearing it but about you know, when so, you know, with that said, let me tell it again. That's really what this is all about. Right? It's to tell the same story until it finally clicks for people. And at the end of the day, you really the only thing that you have is your own story. You know what I mean? And, and, you know, when people think about me, they don't they don't remember some training that I did, you know, eight years ago that was so fantastic. It was like, you know, the slides and the you know, the detail of, you know, in the Facebook ads, nobody remembers that they remember the whole that's that dude who was a junkie who worked construction and then you know, changed his life and became an online marketing millionaire. You know what I mean? Like, they don't they don't remember

the freaking you know, the Facebook post that was so in depth that gave the organic marketing

strategy they don't they don't remember that. They remember the story in the heart, in the feelings in the images of what your life was like, where you came from, and then where you got to. they don't remember the training course, they don't remember all the ads. They don't remember all the things that's happened in their lives, but they all always will remember how it made them feel. 

Ian: That's what I feel. They'll remember the experience of how it made them feel at that point. reminds them of the situation they're in. So you know, if I was going to give anyone advice on here that's looking to start their affiliate marketing journey with Legendary or you know, there'd be days where you will wake up one morning evening, why I can't think of anything I can't think of content. I'm not sure what I'm going to do if you get a bit of fog, you know, just sit down and have a think about what would you like to see, what message would you like to see? And if you'd become open and free and just let it flow with some nice music. I think that you know, it will come but you know, there'll be days I didn't. I didn't receive any commissions for the first four weeks. And that was a difficult part because we all like to put time into a training course and see some reward. We'd like children in some ways. You know, your dad came in, did this coloring for you, dad, oh, good boy, or good son, whatever you're doing, I think is the same if you do a 15 day training course and dedicate yourself to it and implement everything they teach you on the course. But you want to see results, but you have to be patient. Patience is key, I think in this industry. And if I can become an affiliate marketer for patients, I think we will be having this live on

Dave: Well, I don't know how many people would buy that though. You know? It's, you know, it's if you're willing to do the opposite of what everybody else is doing. You know, I think that's how to win in anything. And that's why I always talk about outlasting people because the majority of people won't stick with something. The majority of people and I hear this all the time. It's like people you know from affiliates. My customers are not starving the challenge. They're not finished. Well, welcome to humanity. You know what I mean? Where people buy shit and don't finish it, where people buy a gym membership and never even go to the gym, where people look at their credit card bill. And look at all the subscriptions and all the kind of stuff that they had that they signed up for that they never used and they're like, holy shit, no wonder I'm broke. I'm paying for all this stuff I'm not using anymore, who cannot relate to that? Right? So for us as business owners, there's a lot to be said about outlasting people about just sticking it and that's one of the reasons it sounds so simple, but we have something like every single person who comes on the show is always like consistency. Stick with it. Be You know, like you said today show up every day. Don't just look for the one hit wonder right show up every day and be in it for the long term. It's why people say that over and over again because it's true and it's based on their experience. And so if you're somebody who's been looking for the one hit you know, for the one hit wonder for the magical trick for the secret commission button, and you've been buying course after course or following guru after guru, you know, put down your, you know, put down just basically you're beating yourself up you're put down the stick, you know, in with something for a little while and give it an honest effort. You know, an honest effort to me is nine to 12 months, you know what I mean? Give yourself some time, give big fish and even if you don't get it in the bow. It's that big hit that brings you back. It's just like golfing. You know I I can shoot 18 holes and have one good shot the entire day. And it's like, I mean, I'm onto something here, you know, but the rest of the day sucked. But it's that we won you know, you got to give your time to have given yourself some wins. And they will they will keep you coming back and

Ian: I do think that's a key thing. People get too fixated on their TikToks and the video views and things like that. And I think my secret at the time was just to put videos out of what I felt passionate about and what I liked and the message I wanted to put out and just put it out. I didn't care what times I put it out. I didn't care what time of day I watched my video or whatever you know people will tell you you need to put out this time you need to do this. This time you need to put one every hour you need to do six you need to do four doesn't matter just put out and if you get 10 views, who cares? He was put out, don't care about just putting it out. Someone will click on that, someone will see your message and someone will be desperate to see your message somewhere along the line somewhere just to put it out. And don't Don't Don't worry about all that.

Dave: I totally agree with that. I have a dirty little secret in the last you know decade of doing this. You know I could have made way more money or whatever if I was an analytics nerd and you know I Follow the latest and greatest. You know what's hard and oh go over here and do this or try to time things like you say and I hear people say ask this question all the time. When's the best time to post on social media? As if you post your shitty content at 5pm versus you know, 4pm it's gonna make a big difference. If your shit sucks, it sucks. You know what I mean? If it's just robotic, it's gonna suck at first. That's the thing that sucked at first. You're sucked at first. We all suck that first. Just anything that you do at the beginning, you're going to suck. But if you keep doing it, you keep practicing and get better. And it doesn't matter whether you put it out at 4pm or 5pm. It doesn't matter if it's good stuff. People are going to eat it up.

Ian: Yeah, people will forget sometimes they say okay, I live in the USA, or I live in Canada. So I'll post my videos when everyone's sitting down afterward that come back from the freeway. I've done the grocery shopping in the city at seven, eight o'clock at night. But what about people in Japan? What about people in Europe? We've got people in New Zealand, they're having breakfast, they're doing their thing. It's a worldwide global industry on ticky tock and people can actually connect any single time from around the world. So if you're posting videos at seven, eight o'clock at night, Eastern Standard Time, then it's six o'clock in the morning in Sydney, but you know, it doesn't matter. Put it out. Just get it up. Yeah.

Dave: My brother, listen, I appreciate your time. Congrats on your momentum that you have going on right now. Don't stop, just keep doing what you're doing. Keep spreading this message that you have that's so powerful and I want to tell you I want to validate you that it is so powerful the way that you open your heart and you wear your heart on your sleeve and in you people can tell that you care. And they don't. I don't think people even care how much you know you know what I mean? Like if you're the first to admit that I'm not you know, I think that's a lot of I think that's really valuable. And it's a great strategy to be like, Look, I am not a tech genius. I'm not you know, there's a lot of stuff I don't understand. I just know it works. So go check it out. I mean, that's the essence of a good affiliate marketer. You're not positioning yourself as the expert. You're simply saying look, I can do this. I've done this. And I don't, I just got started. I am new. I don't know a lot about the nuts and bolts but it works. So go check it out. When you start to try to be the expert when you're doing affiliate marketing, you take the attention off of the product that you're promoting and you bring it on to yourself and it messes up the flow of the affiliate marketing process. You know because you are recommending you are promoting something when the focus is on that. It's not on you and the greatest affiliate marketers in the world are the experts because that's not how you position yourself as an affiliate. you position yourself as look. I mean, I've learned a lot. I'm better than I was at the beginning. But I don't know most of all of this stuff like it's all new and I don't quite frankly want to learn it. I just know that I learned how to set it up. And I don't want that anymore and I focus on X, Y and Z which is marketing right not dilly dallying around with Bing. I'm not we're not learning how to be a software engineer here. We're not learning how to code websites for God's sake. You know, we set up a few pieces of software and then we focus on marketing and promoting and basically just talking in a leveraged way using these platforms that, you know, turns one view into 100 views into 100,000 views. And it's actually pretty simple that you've mastered that. Ian, you've mastered that. And what I find what I find is that when people start when they have success, and then if they start to kind of level out or whatever, it's where they know they learn too much. And when they get there they lose touch with that newbie language and that newbie message, right? So there's a challenge of learning too much. There's a challenge of speaking over people's heads that as you learn more, you get to speak in a more complicated language. So even as you continue to learn more, it's really important that we all focus on speaking plainly to people speaking in a language that they understand and not speaking over their head and I think you do that powerfully. And I think it's important for us to understand what works for us, because it's not just dumb luck. You know, you are speaking plainly and simply from the heart and it's touching people and it's reaching people, and it's moving them in the direction that you're pointing them towards.

Ian: People seem to always be over analyzing things over analyzing the video over analyzing timings. It gets very complicated and don't overthink it. You know, sometimes the basics and the 15 day training is enough. It is enough. I'm telling you it is enough for people to change their lives. You don't have to have or what if it doesn't do this? What does it plateau? What we're gonna do, it works, you don't have to have shiny object syndrome. You don't have to go to the next quick fix because you think it is quick, just stay the course for longevity. People will come if you stay consistent and turn up every day and they will come and visit you and then when they visit you they see you as a real person. You connect them. They'll come with you as you say anywhere you want to go to very special people.

Dave: Well said my friend, well we've got your link up, people can connect with you, support you lift you up, continue to you know support you and your mission and your journey and the value that you're bringing and I know you'll continue to you and support back so thanks brother so much. Thanks for your time today. And I'll talk to you really soon

Ian: Very kind Dave. I appreciate everybody at the legendary team and Max and all the Roxy are great people and very kind. And thank you for my friend by the way.

Dave: You're welcome my friend. Keep up the great work, buddy. Thank you, my friend. You can see why he's somebody who you would definitely want to have in your family in your network. So go and connect with him and learn and watch and see and model, you know, model what works in this would be a conversation that would be worth listening to again, because there were some nuggets that were dropped here. Mostly around simplicity and the power of speaking from the heart the power of speaking in plain language the power of not over speaking or confusing people with things keeping your language simple keeping your message simple, and keeping your message mostly about your inspiration and speaking honestly about real topics that people are you heard he was talking about, hey, what are my life? Well, my mother's dementia, my depression in near suicide, my daughter's Crohn's disease, and not about the specifics of those things about the difficulty the emotion How am I managing that? Because people also say, Oh, I'm going through something similar. And wow, he's even dealing with this and he's also building his business and he seems to be somebody who's finding happiness out of all these difficult things. That's real life shit. That people get value from those sorts of honest conversations. And so if you're looking for a topic, you're looking for things to talk about, you're looking for things to go live about. You know, Don't over analyze it and don't try to speak about things that you don't know about. Talk about things that are relevant in your life and ask yourself can people relate to this and make it relatable to them? You'll find yourself starting to connect with a lot more people and be a lot more influential. Alright, with that being said, my friends, I will connect back with you. We will connect back with you tomorrow. As always, give him a follow, send him some love for a lot of value today and we'll see you guys back here tomorrow for another episode. Peace.

 Below is the transcription for this episode:

Matt: What's going on everybody? Happy Monday. Good to see you. It's November. We are live. It is 100% live. I just got my text message that notifies me that we are going live. And yeah, welcome in. If you're here and tuning in with us, let us know where you're tuning in from. I love seeing all the different places around the world that people are tuning in and love this morning as we enroll in we've got an awesome guest I believe up from the north east in PA. Man he's got a lot on his plate. He's working hard. And I'm excited about his journey coming online and his story and that's what these that's what these episodes are all about is that you know this weekend I wrote a little wrote a little recap basically of our last week in Wake Up Legendary and, you know, it was lawyers, doctors, bartenders, engineers, plumbers, like all sorts of people from all sorts of different backgrounds that are coming online and discovering this and it's not exclusive to a certain few people anymore. It's anybody. Anybody with a laptop and a cell phone. So we're gonna welcome the guy, the man, the feature from today. Jeffrey, what's up dude? 

Jeff: Matt, how are you? 

Matt: I'm good. I'm doing well. How are you? 

Jeff: Good, good. 

Matt: Awesome. Well, I was just kind of reading a little bit about you in the little questionnaire and stuff. And I just, you know, I want to put it in your court and just tell us a little bit about you, man. I mean, tell us about you and your journey. You found us in August. I think that you have done maybe some things like dropshipping or something like that E-commerce something before us. So take us back all the way back to your first little you know, search online. What do you do for a job? Take us into your world? 

Jeff: Well, right now I drive a tractor trailer for a local company. I'm home every day besides one night. I'm out of town one night. And it's just 60 hours a week. It's just becoming too much. I don't have time when I get home to really do anything I want. Because by the time I get home, it's time to go to bed to get up to get ready for the next morning. And then on top of that I have a three year old son. He's a handful but he's also my little buddy. So I'm not at work spending time with him. I don't really get to go out much anymore. And I just wanted to do something where I could have more time for myself and more time for my family, my friends, and even my son. So I started looking around and I got into that Amazon FBA. I didn't really know what I was doing. The training wasn't really. I don't know if I just didn't look into it enough. It lasted maybe a week or two weeks at most. And then I gave up on that. So then I just kept working, doing what I was doing and I started getting set up with it even more. So I got on TikTok scrolling through TikTok and I came across Eric Forener. Yeah, I just came across his videos and I was like, You know what, I'll give this a shot. I'll go through his link to see what I can figure out. See if it's something really for me. So I did. I got into it. started looking more into it. And I was like, Well, I really you know, this is actually a lot more detailed than what Amazon was. So I'm going to get a hold of Eric and see if he can help me figure out where to get started. So I did. Great guy, great mentor. One of the nicest guys I've ever met. And he just helped me get to where I'm at. The community for Legendary is phenomenal. The training and the education is mind blowing. Like I never thought I was gonna learn as much as I did. But I did and I don't regret it. Do not regret it for one second. 

Matt: That's cool. That's awesome. It is one of the things people come online and they come on to the show, rather and that's one thing they always say is you know the community man just as so. It's crazy. So, I love that and also another thing that a lot of people tend to mention is is

the whole ECOM thing ecommerce dropshipping all that stuff. They're just it's like, Dude, everybody tries that and then they realize, I don't have to buy all this product. I'm gonna have to try to figure this out, like figure out logistics and shipping and all this stuff. And it becomes a total nightmare. Not saying that you can't make that business model work but man. Is it tough for a total newbie and beginner to break into so you have found a way to come online, get some early traction, just figure the thing out, which I think is really important. Just find it and you even cut you even got your dude right here. He's on the show. You know you've even got a little bit of results too quickly and right away, which I also find is really powerful as well. Although there you go dial in the lights back a little bit, trying to find a window right in front of me. So you've even found a way to get a little bit of results right away, which I think kind of helps to just prove the concept. You know what I mean? Like, help kind of like okay, I I see the sales coming in. I see the leads and sales coming in and this helps me a little bit believe in the business model, especially when you're not dropping a bunch of money on paid ads. paid traffic. You're creating content that's generating that for free. Right, just cool. And so you came online you started creating content. How did that go? What was that like? Did you enjoy it? Did you hate it? Was it a struggle? 

Jeff: It was a struggle at first. Just really figuring out tic toc. That's my main platform, figuring out how to make videos. That was really the struggle. Not knowing really what you know what to do, how to make content but each video I made the easier God because I got more practice at it. So it just kind of became almost second nature after so long and it just became easy. My biggest struggle was just content, figuring out what kind of content to make, how to do it, how long the video should be knowing if it was going to work or not. Worrying about views like oh, if this video didn't get a lot of views, what do I do? Was it a good video was it not? But that's something that after a little bit you didn't really worry about. I wasn't really worried about the viewers. I was just more worried about getting content out there for my followers to see and to learn to show them that they can do the same thing that I'm doing and take control of their life and just be able to live a better life in the end. As long as they work, consistency is key. That's for sure. As long as you stay consistent, everything will come. 

Matt: Yeah, it makes sense. When you say consistent, what um, what do you mean? Um, so if you make a plan to say I'm going to make three to five videos, good videos a day. Stick with that. I mean, I slacked off a couple times. And it kind of shows when you do but as long as you stay consistent as long as you stay with those three videos a day and keep that going, your results will come. Results will come. Yeah, don't give up. Yeah, right. Yes. What um, what for you was the content creation piece, just something that you talked through with Eric and our community and people like that or how did you get ideas or like you know, you starting out day one?

Jeff: I get this question all the time. He started on day one, like what am I supposed to post like, I don't know what to post. A bunch of different people, a bunch of different people doing the same thing. It was one of them. Sully was worth another. I talked to him a couple times. I talked to a couple other TikTokers like where do you get your ideas? You know, how do you do this? Then I just kind of took all those ideas that everybody gave me and kind of just started putting stuff together. And then once I got that I was like I know what to do now. And if I ever ran out of ideas, Eric was the first person I went to. He was always there, always answering phone calls, messages. He was right there next to me the entire time. And it was crazy. I couldn't recall. I can't thank him enough for everything he's done for me. 

Matt: Yeah, awesome, man. That's really really cool. And part of your journey, part of your process you came through our challenge. I think it might be wrong, but I think you purchased our Blueprints. How is going through those blueprints? And form your bigger picture of the business, have the entire business model and everything like that. 

Jeff: Those blueprints went into way more detail. It just literally gave you everything. Like everything you needed to get up and running. More than what's more than what the challenge so those blueprints definitely helped out a lot more. 

Matt: You just took the challenge to more depth in more detail. Yeah, that's nice. What? So in your experience you're sort of Alright, you're only dude you're only like August September October November three months it not even. That's pretty crazy, like a lot of business owners to turn around any sort of money or start generating sales or revenue from the time you make a business plan to actually launch a business and buy all your equipment and get everything in order like it usually takes a really long time? 

Jeff: Well, I already had a PC. Me and my friends are actually into PC gaming and stuff. So we already had a PC built and everything so I already had that aspect. It's just getting like the education and the training and the stuff that I needed to get started and finding out where to start but once I got a hold of Eric, and once he and I started talking and stuff it just took off. It started getting easier and easier each day. 

Matt: Nice cool. Did you feel like you had an internal game then for you? Do you feel like you've had any internal blocks or internal struggles or or like difficulties or self doubt or anything?

Jeff: At first yeah. Definitely I know the kind of motivation. Well, I want to say motivation was a big thing, but it wasn't at the same time. Because it's just when you don't know what to do, if you don't know what to do, you kind of lose motivation on it. But as long as you, even if you start doubting if I am stuck with it, keep doing it, even if I did have a couple thoughts like this isn't gonna work. This isn't it's not going to work out. I kept doing what I was doing. And then I started seeing more results and it kind of lifted me up a little bit more. I did have some stuff at home that I had to figure out about a month ago. So I kind of took a little bit of time away, but started getting back into it. And I'm glad I did. Everybody Eric even told me he's like I miss talking to you. Miss seeing you online and stuff. And so what feels good to start getting back into and start getting back to it. I definitely missed it. And now I'm ready to rock and roll even more than I was before. 

Matt: Nice. I like it. Yeah, I feel like a little side benefit of having people around who just you know will shoot you a message or just be like in your around like hanging out like a lot of people did. They'll buy something from us like buy some, they'll buy any courses. This truth will go back all the way to when I started online like they'll buy some sort of product or service online. And they'll literally do nothing with it. Like not a majority of people but a lot of people like a very high percentage of people and they'll literally purchase they will do zero with it. Not one thing. They won't log in, they'll delete the email that gave them their logins and they'll do nothing and they won't hear from anybody. They will chat with anybody. They'll never, it's just like yeah, I think I bought some course. I don't know, five months ago I never did anything with it. And I do think that one thing, I think that one thing that's really unique about like this particular industry, this space and even really like our company in general, although I always make it clear like, you know, the effort that somebody like Eric or somebody like Brian or somebody like we've got lots of affiliates who were really helpful. The effort they gave I don't take credit for but because they do a lot and I'm really thankful for that. But it is really unique that in the course of over the last five years creating this community or at least creating the space for this community to exist. Lots of people have purchased and kind of you know, took a break for a month or something right, forgot about it or had something come up and they get these you know, just like kind messages not scammy or you know spam sales or anything like that. It's more just like, hey, we're Yeah, like what's going on? And it's like it's a totally different experience when you feel like you have buddies that are like texting you you know or messaging you on Facebook or something like hey, what's going on man? You know, like a round like what? I find what it does is it's another piece that sort of cements this online space into your identity. It makes it a part of who you are, rather than this tiny little 1% of who you are makes it you know, with 30% of who you are right or 50% and now it's like wow, this is actually a part of my life, rather than just sort of a smaller. It's like a side piece. You know, it's like it's actually a big core thing to who you are so that's really cool. 

Jeff: Yeah, yeah. It was kind of like, really refreshing in a way when Eric started messaging me. He started getting concerned. He was like, Where have you been, you know, Messina online? And I was like, wow, I really you know, like it's just that that's the kind of stuff that gives you positivity and makes you want to go even harder at it. When you see someone in this space because they don't, nobody in this space has to care about you. You know they can, they don't have to be concerned about you or anything but when you see people that reach out to you from the online space, and they just want to make sure you're okay. It's just like you said, it's just different. It's different from your family and friends that you see everyday. Upset messaging you saying? Yeah, it's just hard to explain what it is about. It's just different. It's more representative. 

Matt: Yeah, it taps into human psychology. It taps into how we're wired to exist and be together and stuff like that. That's right, deeper. Wow, that's so deep. Yeah. Craig just said it turns it into a reality rather than just a fake thing. Yeah. Yeah, it is interesting. And it's kind of the same thing. To a smaller degree. It's the same thing that happened to me in 2011 when I was just starting, and it was a side thing for me. I was Moonlighting. I had a full time job much like you're doing. I had a full time job but I was doing my business on the side. I'd wake up at 4am, work for two hours, go to my job, come home, literally pass out on the floor. Not because of drugs or like alcohol or anything. I was just so exhausted. And then and then I would like to take a nap for a couple of hours and then get right back to it. And I would keep going and keep going and keep going. And then it was this side thing all the time. It felt like it was just me out there. And what I did is I went to this live event down in Orlando. It was called living the dream. And it's an event from another company in this space. They've been around for a long time. And I remember flying down there and this is actually the first time Dave and I's paths crossed. I didn't know him. I didn't meet him there. But we were at the same event and he launched one of his huge companies at that event. And, and for me though, there were three young kids, three young guys about my age. We spent we spent much of the weekend together but we spent a good amount of time just smoking cigars at Disney out on this little patio and

and I met a lot of people that I had heard of online and I met them and I and it cemented that it did that thing that you were talking about where it's this different thing because I'm messaging people and we have accountability. And I met them online. But then I met them in person and my commitment, my sort of level of buy in went from like 10% 20% to like 80% like then no, this is actually more of me than this nine to five thing that I'm doing. This is more of me now. And that shift was really huge. 

Jeff: Yeah, and I think I think part of it is because when you meet those people from the online space, you realize that I guess it's more of like a reassurance that it's real, that it's not because it's so hard to believe stuff online nowadays, because it's just it's hard to trust people. But when you talk to someone online for so long and you start learning more about them, and then like you do when you meet them in person, it's just a reassurance that it's actually real. And I think it's like subconsciously in the back of your mind you share the same hobbies or however you want to say it and you just connect with them better than you do like some of your family because you don't always share common things with your family members and stuff. But when you meet these people online that you share, like you have common goals or you have common likes and dislikes. It's just different. You connect with them in a different way than you normally do with other people. 

Matt: Yep, completely agree with that. That is so massive. And finding those and this all sounds you know, a lot of people are like well hey, tell us how to post me on tick tock in and the truth of the matter. The reason I do that a lot actually I do explain how to post videos on tick tock I do explain how to go viral on TikTok but a big piece of why I talked so much about this why Dave and I spend so much time talking about this piece of identity and connecting the whole entrepreneur is because I literally watch and coach and help people on zoom all the time. Whoever creates viral videos have a little moment of blip. $5,000, $10,000, $50,000 and then they just disappear. And I'm like, like, You're doing so well. Like you just hit 10 grand like, where did you go? And it's because this little side thing was just this little side thing for them and the moment they hit any friction the moment they hit any hardship, guess what gets cut out. It's the little side stuff, right? They go back to their job. They convince themselves it was just a little luck and poof, they're gone. Right. And, and for most people, the more that this gets hammered in, it's a piece of who I am now I'm in marketer, right? The moment somebody says I'm a marketer it is a real difference maker. A lot of times people introduce themselves in terms of what their nine to five is which there's nothing wrong with that. We have people who have made do we have had people who have made I'm not kidding you a million dollars as an affiliate with us while they had a job, full time in the military. That's crazy. And he's like, Dude, I like my job. I came home after my job and I spent two hours making YouTube videos and editing them and posting and I do it every single day. But I like what I do. And he realized that this piece has to eventually quit his job. But he realized it had to become a deep, internalized piece of him. And as long as it was externalized it would never become a priority and became internalized. It became the priority. The single priority is building that and it's just cool to hear you know yet another story about how somebody is connected to somebody in our community. And it's and it's changing, even just changing who they are. Right. It's creating these internal shifts, just through relationships. 

Jeff: That's so cool. Yeah, for sure. Yeah, when I first started I was gonna be I didn't really know what I wanted to do with it. I mean, I definitely wanted to

find something to replace my normal job. But I wasn't sure where to start. And then after I started doing it for so long, I was like I really like doing this, like this is what I like to do. And I just like to say I fell in love with it, but I don't want to make it sound weird. But yeah, I just enjoyed it. I enjoyed that. Sure. I enjoy talking to people like Eric. I enjoyed watching all the lives and talking to everybody else on tick tock Cocteau, finding out we all have the same common goals and we all have the same interests. And it just became a bigger part of who I am and what I like to do and I never thought in a million years that this is something I would enjoy doing. Yeah, totally. Yeah, that's Wow, that's so fascinating. I have so many similar experiences to everything that you're saying. It's yeah, it's just really funny. 

Matt: Yeah. Anyway, I don't need to get any of my first video as I was delaying and delaying and delaying shooting a video. It was kind of funny. It was like 2011 or 2012. We just moved from Chicago to Denver, and I was 22. And so like I was just at a college I didn't even really understand like the internet marketing industry. I was like, I was just like, Yeah, I'm just gonna read a bunch of books. I bought some cigars, and I would sit outside our apartment, and I would smoke a cigar and I read my books about how I was going to get rich, but I wasn't doing anything. I didn't like posting gods. I didn't like blogging. I wasn't really doing anything. I just thought that at some point. is magical, like a money machine would start printing money for me and are out attracted into the universe, right. And so I got into this launch of a company. They were launching a new product, sometimes companies just don't exist for a long time. They just launched as a new company. And that's like, it's that's it, it's over after that. And so, as part of it, they did a huge video contest. And it was like you submit your video they would embed it on a page and then people would like to get more like Facebook traction. So they embedded a Facebook like under it and you would hit like based on which one you'd like. So I participated and I ended up winning an award but it was the first video I ever did and I probably shot it like I think I took like eight hours to get the right shot. I was actually biking down the road and I just remember this day because I ended up messaging a bunch of people to go like my video that I would never message. I would never probably tell people that I was doing some weird online scam thing. You know, like it's the kind of thing where people are just like really like what the hell's wrong with you? But I just started doing it. It was kind of the moment where I was like, I wanted it more than I wanted people to like me or care about my reputation and I just wanted it really bad. And you know I like some random award for video, whatever. But what I did throughout that process is I build relationships with people who are also doing it. And I probably like I don't know if I destroyed any relationships, but what I did was I sort of weeded out the people who were like, Dude, this is weird. Never messaged me again. I was like, Cool, no problem. It's going to be a part of who my identity is for the rest of time. So like, that's fine. I am sorry about it. I won't do it anymore. But then the people who are like, Hey, this is cool. Like what are you doing? You know, not even for me to like getting a sale from them or anything but mostly just like dude, I like that you're doing your own thing like this is cool, like, good for you like I'd never would have imagined you'd get on video you're so introverted. And slowly like I started to build that level of confidence to create more content started to get embedded in me anyway. I just whatever you said before that made me think of that moment and it's just funny how we start stepping out of our comfort zone in little ways. Start creating content and how all of those things that relationships, making a little money generate leads, you know, getting that firstly that getting that first night ticket sale, right? All the things they sort of build this identity and start to craft who you are and I can see what I can hear that like I've heard you explain that today. Like I can hear that identity piecing together and kind of coming together and that's really cool to see.

Jeff: Yeah, and if you want a like that, parts of that identity that you're figuring out, you might not have even known that that was going to be a part of you until it came to light. Like that's what happened to me like I had no idea that I was going to enjoy this as much as I actually do. Until I started doing it the more I did it the more I was like I really liked this. This is awesome. This is cool. It's fun to come into a space and it's so hard to find that nowadays where you come into a space where there's such a community that everybody wants you to succeed. Like nobody, no one is an enemy with each other, especially this community. Everyone wants you to succeed. They'll do whatever they can to help you to get you through your struggles and your blocks and whatever it is you need help with. Everyone will. I'm not saying that they'll drop what they're doing, but some of them will, some people will drop what they're doing to help you get through. Because the best part about that community is that you all share the same interests. Everyone was where you are at one point or another so they know what it's like to struggle at that exact point. So when they see you struggling with what they struggled with, they're like I'm going to help him. I'm going to help him or her get through it so they can keep going. Yes, it's the best feeling ever when someone just drops it and comes and helps you you didn't even expect it. Matt: Yeah, so my God, there's so many good nuggets in there. It's so true. Everything is because what that reminded me of or made me think of, is that a lot of times in, in work like if you're at a nine to five or you're at a job or something. People are competing against each other for promotions, like people actually, they're like sometimes sabotaging you or like trying to figure out a way to like, take you down, right or like one up the sky. 

Jeff: Yeah. And I think that's part of the problem with nine to five jobs now. That's why most of them aren't even worth it anymore because you're constantly feeling like you have to compete with someone else. You're just trying to do your job. Yes. And then when you're on this face you're not competing with it. I mean, you're competing in a way but it's like it's nothing compared to a normal nine to five job trying to succeed. 

Matt: Totally, totally. It's it's you're you are you're not the space is so freaking big, like people don't understand. It's so big. There's so many people in this industry. And there's so many people flooding in, like just the amount of people who are getting discovered on Tik Tok or on Instagram or whatever is nuts. And I think that what people need to realize is the ability to sort of collaborate in that way. Well, I can't say it's the only thing I hate making blanket statements like that. For me what I've seen, this is the only thing that I've seen where people actually like, fully and completely can collaborate and there's no sort of competition that's going to hurt anybody. All that it ever has done, at least from what I've seen, is it's raised everything. The best example is Eric Right. The best examples are Eric and you. I've also seen it with a girl named Taylor. And I've seen it but I don't know. I don't know. I'm going to list them all but I've literally seen it across so many different people. And when people come together, number one, the first one ends up blowing up and then the second one the person who learns from them the mentee ends up blowing up sometimes even more sometimes goes way beyond the first person and and there's so many people out in every whether it's weight loss dog training. There's so many people on this platform on Instagram, that there's just never you might come across somebody seeing videos or whatever. But what happens is people go on TikTok and they start liking videos in affiliate marketing or in digital marketing or in dropshipping and what happens is they start seeing the same videos and they start seeing the same people and what happens in their head is the wrong assumption about that. They start assuming that oh, it's flooded and it's and it's there's so much competition and everybody's doing the same thing when that's not the case. We're just seeing the videos at their talks showing them because they're liking all these other videos about affiliate marketing, so they're going to show them more videos have to do with

that. Bingo. And there's billions of people out here who have never seen a video like that. Never seen a weight loss video, never seen a dog training video. Never seen an affiliate marketing video ever. All of these niches and I've never seen a pool cleaning video. Never seen a carpet cleaning video, like all of these different services and ah fact video, none of that. And suddenly boom, it clicks and you've tapped in now and let's say I'm an H fat guy and I'm selling a course on getting an H back leads, right? And I see a bunch of other guys doing it and I'm like damn, it's saturated. There's no way I can do this. That's not true. Seeing it because you're so interested in you've got a whole market of people you can market to start putting out your content, TikTok finally just overtook YouTube for monthly active users. That is huge. Crazy It's so crazy. And I'm not slowing down. The crazy part is like if you are tapped in, in our world, everybody thinks everybody's on tick tock in the real world you go out to the real world. And just chat with people like my friends and family and people and like there's still so many people who have no no they have no idea what TikTok is little girls dancing like to be honest before I finished with a TikTok and started scrolling through like before I even made an account. 

Jeff: I thought it was like a dating app. Like I thought I would see Facebook. I'm like it just looks like it's a dating app. And then I downloaded it and I was like okay, this is like not even close to what I was thinking about this you know? 

Matt: Yeah, it's a wild world man. It's a wild world. Well, I'm, I'm glad that whatever you know, you had go on or whatever you were going through and stuff over the last month that you've, you know, you've kind of got sorted out and it seems like it's a great time for you to have been on the show and come and share. We had a lot of people on today and we always have at least a couple 1000 Watch as a replay too. So thanks for sharing your story. And this is really cool for me and honestly inspiring to me that I needed that this morning. So thanks man. You're welcome. Yeah, thanks. For anybody who's here anybody who's watching what would you say to those people who are just watching now just starting to get going maybe they're starting the challenge today. And they just happen to stumble upon this or maybe they're maybe they're just posting their first TikTok video. What's your encouragement to them? 

Jeff: Stay consistent guys. Find the motivation if you find yourself lacking in motivation. Just stick with it. I promise you it will stay consistent. Keep making content. Reach out to any of us if you're having issues or you need a little bit of encouragement. Reach out to anybody in this space and we will help you.

Matt: Well, cool man. I've got your TikTok and  Instagram. You can also find you on YouTube right? Yep. Cool. Thanks for coming on. Appreciate that. And hey, check in with us. I like to tell people this but a lot of people never do. I mean, check in with us. If you want to send us an email send me an email Matt at legendarymarketer.com Got questions whatever. We'd love to touch base and just like to give you any feedback or help you any way we can. We'll do Cool. Awesome. Have a good rest on your Monday, YouTube. Guys go go give him a follow. Go to his TikTok, go to his Instagram, give him a follow and also comment on a couple videos that you like if you like them. And leave him a comment letting him know you saw him on the show and get in his world. He's the collaborative type. You heard him talk about it all morning. He's a collaborative type who's willing to help and you know, I think the really cool part is if you guys are all if you're struggling or you're wondering, you know, how am I going to figure this out? The really cool part I feel like is when somebody goes from I got a lot of help and I got help from a mentor to now I'm helping others and I think I see Jeffrey being right in that transitory space of going from I got some help and I got some results to now. I'm going to start helping others and that's the real moment where things start to shift. That's the real moment where it's like oh my gosh, now people like they're getting they need help for me. Okay, now it's like gotta so if you guys are, you know trying to figure it out. First of all, we have business plan advisors in the 15 Day Challenge, who will get you an answer or if you can't get an answer, they're gonna send me an email and they'll have me answer the question for them. And I'm always around. I'm always willing to help and so if you ever have any questions you can reach out to Jeffrey you can reach out to us you can reach out to our support team. You're surrounded by an entire community of just totally real normal human beings. Like I'm just a real frickin dude. I'm 32 and I live in Phoenix. Like I've just if you met me in person, like this dude's just like, he's a total Joe like he's just a normal dude, going to be at the mastermind here and a couple of weeks and I'm just going to be. We're out of here for Monday, Dave, we'll be back tomorrow. I'll be back Wednesday, and we might be doing I'm not sure we might be doing live interviews from the mastermind. We're gonna be working on that. We'll see. I'm not sure about that quite yet, but I'll let you know. Peace out.

 

Below is the transcription for this episode:

Dave: Every once in a while my friends, every once in a while we have somebody who has tried other things before to make money online. You know sometimes they've searched for months. Sometimes they've searched for years. Rarely do we have somebody who's tried other things before they found Legendary Marketer. Yeah, right. Come on, we can all relate to that, for God's sakes, can't we? This morning we have somebody who has searched for years to make money from home and in her own business. And it seems like at least from what she's told us that she finally found the answer. We'll hear it directly from her. Kate, welcome to the show. Hey, nobody can relate on this show who is either sitting in this chair or listening to trying other things before and I'm not really working out. So I'd like to welcome you as our very first guest who's ever had that going on in your life.

Kate: Oh, thank you so much. I feel so honored to be the only one

Dave: Really the only one. Yes, the only one. So. Yes. Welcome to the club. You're in the right place. There are many entrepreneurs you know, some call us entrepreneurs, right? Because we want to be entrepreneurs. You know, but but it takes the, I guess the right timing in some cases. It takes the right opportunity. So we'll hear about what has made this this time here at Legendary, I assume. I'm also assuming what you've been looking for, or at least something that's finally worked for you so give us a little bit of the backstory

Kate: I’ve been a stay at home mom for seven years. And back in March 2020 When the pandemic hit, you know, we thought for two weeks and had a great time. Well, I got unexpectedly pregnant. My third and then I was like, oh now we really got to figure something out. My husband was like, you know, just going on TikTok. It's fun. They're funny videos, and I was like, No, that's for teenagers. So I ended up getting on it. And, you know, found some girl talking about all the money she was making with affiliate marketing. I had never heard of affiliate marketing like it's been around for how long and I've never ever heard of it. So I watched people make money like a lot of people here. I watch people make money and I think I would say it's amazing because you're watching real time. And so you're seeing every day like okay, they're making stuff and they're progressing and you're, you're still in the same spot. So like, are you going to do something or are you just going to keep watching them do it? I bought the 15 day business builder challenge in April, and I I didn't actually make my first TikTok or take action until August.

Dave: So that's April, April. Let's rub that. Oh, but April, May, June, July, August for what? And you know what? Look, we all think we're unique. But you're not the only one. So but that's a regret. Okay, so you said you have it and what's happened since? Did you say August?

Kate: So I started posting like once a day and talked through August like kinda you know, here and there. And my husband was again like you need to be posting more every day. And I was like, whatever. And I really beat the drum. He's a teacher so he likes to be a teacher you know, let's be Wes. Alright, Wes. Yeah, so I actually sent one of my videos, my crazy Labor Day weekend, and that's when I started like, okay, okay. And I started ever since then posting consistently, and trying to help people to be honest like, I just remember being where everybody else is. And needing that one video that was motivating. You know, like, no one's coming to do this for you. Like, step up and do it. You're not gonna get anywhere.

Dave: Do you believe when it comes to creating content and marketing you're only one video away from really kind of your business taking off? 

Kate: Yes, I do. Because that was what did it for me. I realized, oh my gosh, I can actually reach people and people want to hear what I have to say. And you know, I get feedback now sometimes where people like I really needed to hear that today. Thank you so much. And that's huge for me. Like, I love talking to people and helping people. So I wanted to be a counselor.

Dave: Yeah. Well, in a sense, you kind of are like, you're counseling people. I mean, counseling people have had different counselors, such a broad term. So of course, there's many different lanes that you can go to but ultimately you're helping people you know, and or lower their suffering and finding peace. And, you know, give hope, you know, offer tools, you know, offer experience. And in the sense of course, we don't want to label ourselves that if we're not licensed and qualified and all the enemy we can get in big trouble but in a sense you know, I've always looked at marketing as I'm doing the one thing that I actually can transfer to people, which is I can give them hope. The all the other things a human being has to actually develop on their own they have to get on their own you know, hopes the one thing that you don't have to work for, to kind of get right like you you the listener, you know, you have to work to go develop copywriting skills or work to develop organization skills, or those type but hope is the one thing that you don't have to you can just sit there and listen and I can give it to

Kate: Yeah, and I can choose to take it or not take it and that's a choice. That's amazing. That's what drew me to your program is honestly the motivation and how to go in another direction. It doesn't have to be this one way. It was an incredible message for me. I really grasp it and I took it and ran with it. I mean it never heard anything like that before it changed everything for you. Yeah, They changed everything for me. I've no not you know, like I knew all these things had to change. But honestly, I never knew I never thought about passive income and multiple streams of income. Like I feel ridiculous. I've been through college. I've been through all of it. Like I feel ridiculous for not even considering that for myself. You know, I don't know. And now I have multiple streams of income and I'm starting. I'm starting affiliate marketing in my own way with parenting. I have a lot of experience with kids and parents, and I think I have a lot to offer in that aspect. In the digital world. You know, parents always need advice. Kids are crazy.

Dave: Wow, that's amazing. That's amazing. So that's the vision and direction that you've taken your businesses to serve other parents.

Kate: Yeah. Yeah. Yeah. And I, you know, you think about, you know, like, oh, blog takes forever and is at an app or a website or whatever. Well, this isn't isn't a sprint, it is a marathon. So the fact that I was given the tools to figure out how to actually start that process was incredible for me. Like I just didn't know where to start. I didn't know how to even go about, you know, starting that. So this whole entire process has been eye opening.

Dave: So you needed that you needed that that that start that both the high level dynamics in but you also needed the mechanics and is that what you found as you were going through even initially the challenge?

Kate: Yeah, moments. Yeah. The aha moments were okay. That's how you you, you get somebody to the point of trusting you, and then they're listening to you and they're, they're, they're, they're going on your recommendations because you've now you've now created a path for them to see it unfold and I didn't know how you went from a to b. Online, to show people that, you know, and I do think too, you know, TikTok has been a huge I mean, it's been a huge way to really get people to listen in real time so, you know, those two things combined. I think we're just what I needed, you know?

Dave: Have you tuned in and listened to other people like how much I know you're a busy mom, which is the busiest job in the world. Have you had time also to kind of tune in to the community and listen to other stories? And if so, how has that been a part of your journey?

Kate: I tried to tune in when I can 10 8:10am his playground outside, you know, we're doing that kind of stuff. So what I'll do a lot of times, I'll just put it on my phone I'll listen. And it's incredible to me how many regular people have found your program and been successful with changing their lives in this way. And I take from it that these are regular people. They have regular jobs or they are stay at home moms, they're trying to figure out how to not pay for daycare. Daycare is like two mortgage payments. It's crazy. And so I think for moms a lot there's this Okay, do I go out and get the job and my whole entire paycheck goes towards daycare and I'm missing out on that. Time like is or do we bite the bullet and go down to one income home and struggle. And it doesn't have to it doesn't have to be that way I'm seeing now. It doesn't have to be?

Dave: Yeah, yeah, that's fine. Thank you for that. Well, thanks for taking the info and running with it and coming back and telling us how it applies in the real world in your wet in in your life because that's what completes this whole thing if I was just ranting and raving it No, everybody was listening, but nobody was applying it all be just kidding. None of it would be as powerful. It's like, it's like a marriage. It's like a relationship. It takes two people you know, one who's speaking in teaching and sharing and one who's listening and applying. So yeah, this is really amazing. And I think this is such a big deal for your speaking in such plain language today, up to two people's real life problems I saw yesterday a post by somebody who is a friend of mine and that's what hurts and he's like is that does anybody pay a living wage and people were like, well, this place is hiring and this place is hiring. And he's like, you know, that's that's they don't pay enough money for me to be able to survive, you know, basically, and, and I just thought Damn, you know that you know, because in America here we've we've also had massive the cost of living cost of living inflation. Inflation has gone up 6% With no with no. Raises. Well, no. Well, yeah, inflation is something that's like a natural phenomenon that takes off and there's Yeah, just getting the government to raise the minimum wage to $15 an hour is literally like pulling teeth. But who wants I mean, yeah, it's like, who wants to be, you know, in that position, right. It's like, want to be there, you know? And so, I just had mixed feelings when I saw this guy's post because here he was, and I felt empathy for him. And I felt terrible for him because I know he's got children. And on the other hand, I said, we have a choice and I just thought about why I started as an entrepreneur. Like I don't get into that preachy anymore. I used to when I was young, and I had less empathy. I was just, I was just dumber, you know, honestly, and I was like an entrepreneur. just pounding the table, but, I mean, the truth is, is that everybody's not cut out for this. You know, everybody's in it. Mostly. It's like mentally it's not physically. Like, yeah, it's like being a parent. I mean, it's like, out for that mentally. You know what I mean, but I'm working on it. 

Kate: Yeah, that's an unfolding thing every day. That's like, yeah, it's gonna happen today. We're gonna find out.

Dave: Exactly. Sometimes my motto is just keep the kids alive.

Kate: Yes, that's it. Yeah, we survived today. That's a big thing. Yeah, they want to do that. My second is, I don't know if it's seriously a second child. thing. I never thought it was but man, he fits the mold. He is. He is wild. And I also was like, you know, I started making TikToks about the ER visits. How am I gonna pay for ER visits? You know, we're gonna have three boys. Someone's gonna break an arm. And I've got to figure out a way to.

Dave: My son, I've got an 11 month old he likes to ride around in this little kind of heart. It's because it gives them more freedom. He can stand up in it. As he's being pushed Well, anyways, he's never fallen out of it while we were moving. But the other day, we were standing still and he just reached over to get something in, literally just toppled or right over. Boom, hit this head. And I'm talking about leaving a mark.

Kate: Yeah. Yeah. And it's terrifying as a parent because you had moments like that were like, Well, how did that happen? Like what I've never had I know.

Dave: Well, and we were contemplating taking them to the emergency room. Yeah, I know. And going back to your comment about how am I going to pay for that? I mean, thankfully today because of this business, it's that's that's not a concern, but I can remember when I can remember as if it was yesterday when it was and when one medical bill would wipe our entire family with damn near we'd have to decide do we want to have a home or do we want to pay this medical bill? And I think we can all relate to robbing Peter to pay Paul shuffling around bills like how can they get away with not paying the electric bill?

Kate: Yeah. And you know what? I have friends whose parents are in their 60s and are still doing that. And I said to myself, I don't want to be in my 60s still doing that. I don't, I don't want to do that. But the only way you're gonna change that is if you dive into something and you make it work, like I don't know, like, you know, I went I went to college. I got my second psychology degree, right. I think the first two years of college were like, incredible for the experience because I was out on my own. I had a party and hung out. It was a great experience. But then all of a sudden, they're like, What do you wanna do with your life? And you're like, Well, you didn't really talk to me about that at first. The first year I was there. And I didn't realize that, you know, I really need my masters to do what I want to do with this degree. And then babies happened and life happens and you know, it's just, it adds up and I'm paying on student loans. That I've not gotten that return on so.

Dave: We're so quick to call some courses online a scam and I don't mean you are we're me, but like, you know society.

Kate:  Yeah, but like I was, I was skeptical. If you're not skeptical. I think that you might be too naive. You should have a little bit of skepticism. But you have to do your own research and based on the research you do, either decide you're going to try it out, go for it or you're going to continue to think that things are a scam and not not progress.

Dave: But we go into college because it's been pounded. Into us since we were a little kid with zero skepticism, right? Nobody. I feel like there's a little bit of manipulation. Maybe more than a little bit of like, like, yeah, just like manipulation. And it's like a systemic problem. Because there are some people who need to go to college and in your case, to work with people if you end up ever being a therapist, now that you're doing this, which you know, who knows. But yeah, to work with people's emotions and their hearts and their trauma, or work on somebody's physical body. There are things that yes, I would like you to have like eight to 12 years of college. But like for every single kid coming out of high school, and their kids who literally feel shame, like they Oh yeah, game because they don't go to college. They didn't get a scholarship or whatever. And

Caroline Okay, so we have Duke, UNC and NC State. When you go to high school around here, where are you going to college is the question. It's not, are you? So I get that

now. How do we transition to this place now? When is the world going to catch up? You know, because it's such a, you know, in my opinion, it's such a broken system. We need to be talking to kids, as the kids are already finding this out, quite frankly, nowadays. I don't even think it's probably going to be a natural evolution. Because kids already know you can make money online and build a business because, I just talked to a 20 year old this weekend. And I never met her before we just started talking and she brought up ecommerce and all these other things. And that's already out there for that age group. Like they already don't need to do anything. Like I know it's not it's not going to be some, you know, 86 year old senator who's going to come and it's right. It's a natural evolution. That's just gonna happen. 

Kate: Yeah, yeah, they're already seeing it. They're already I know, I know. 1920 they're in college and they're, they're making this money while they're involved. Like they're not bartending, you know, I mean, they're there. They're in their dorms like, yeah, flipping sneakers or whatever.

Dave: Yeah, I have a kid down. The street. He's in college now. But he's started and he found a product. He's been pushing the product and he's making it. I mean, it's crazy. It's crazy. He didn't mean as normal looking at him as we're like, like spending our last money on diapers.

Kate: We talk about diapers. Oh my god, like another mortgage.

Dave: I know. I know in our let's just not. I just wasn't happy that I have, you know, some money coming in and have saved a lot of money from this business and all that because it's expensive. As shit to just live the American dream. You know what I mean? Just have kids in a house. Without a picket fence. You know what I mean? It's only expensive. It's only getting out of home. Just think about the folks' homes here where I live. have a single family like two bedrooms, one bath or three to like, if you want to really really live it up. We're talking it used to be 200 ish 250 It is now four to 450 Yeah, like that is a starter home now and there's a lot of people who believe that it's not going back. So I mean, it's kind of like it's kind of like the price keeps going up. And you it's like we can either sit around and complain about how prices are going up and think it's a bubble and wait for it to come back down. Or we can roll the dice because this may be the new bottom. You know what I mean? Like this may be the new bottom for us to live the American dream. And the longer that you wait to get that income cranking and build that business that is that cash cow for you. The longer you're rolling the dice on potentially not being able to buy that home and start that family or grow your family. If that's the position you're in then we can talk about all the other facts of luxury items and keeping and maintaining like now you've got the house now you got the kids but now you have to maintain it. Like it never ends. Absolutely. Yeah, yeah. When your AC breaks down or you need a new car or whatever, right.

Kate: It's like it's happened. 

Dave: Yes, no, I I know. I know that we live in Florida. You know when this AC goes out down here it's hell it's an actual hell like. So, where have you and you seem like I can imagine that. That it's not been incredibly difficult, but that's my assumption for you. Talk to us about some of the challenges and about how you found comfort in creating content. How have you become comfortable with it or are you not comfortable with it yet?

Kate: So I've gotten more comfortable riding a bike like once you do it a bunch of times it becomes second nature a little bit. So the content making has actually come a lot easier. But it took me a full month to get used to like, you know, like I over analyze every video that had to be perfect, you know, and now it's just like, people just want to hear your message. So, you know, make it fun. The most difficult thing for me was getting over the technical stuff, you know, and it's once you do it like the funnel building and the email autoresponder and once you do it you're like I really did not need to make that much of a big deal about this like it. I just needed to give it the time. Right, I would go in and I would start and I would be like now I’ll tomorrow and instead of just just sitting down and doing it, right so that that's one thing I wanted to get across is like, I think that my my business changed to once I once I actually created my email sequence and set that up. Right, I didn't do that for a while. I actually just just, you know, put my funnel out. And so that's the biggest advice I kept telling myself like, you're not going to be successful until you go the full route. You know, you got to set this up, you gotta do it. And so once I did that, it also became more personal to, you know, when I started getting emails from people, I was actually starting to help them right because they had access to me now. That wasn't just TikTok. It was we're emailing now and I have a problem with this. And I would say Oh, I had that same problem. This is what I did to fix it or this is what I did. The beauty about this business is there's so many different everyone's at different levels right and it just depends on where you want to go with it. How much time you have to put into it and what time you want to put into it. And so for me, it's just been like a slow build up until it became like, let's go and now I'm like crankin now.

Dave: You said a lot of important things. But a couple that I heard that I just want to hit on are. I didn't I didn't really. It really didn't take off until I kind of took ownership and just said, Hey, I'm going to personalize this to me, right because until you do that you I feel like you just have like this cookie cutter thing that's just like business in a box. You know how there's some assholes out there who want to sell up your business or budget you get it in it's literally just, you know, it's there's no it's not yours. You know what I mean? It's not yours, right? And it's nice to use templates. But to write and put your own spin or Spiel or personality or some of your story in there is literally when it's your business when you both feel more ownership. over it but also begins to take off because people identify it feels more personal feels more real, right? It's not just generic. Me too. I've seen this before. It's the wow this is this person's personal story that they're more interesting. And it's not because of their personality or whatever. Like somebody who's thinking will ever beat a person. It's like when somebody reads an email and they start getting stuff that's more personalized to you. It just feels different. And I think when we talk about the show over again, you hear students and clients here saying, Well, you got to just just I just decided to be more real. Well, I think this is a practical example of that. It's not just how I'm showing up on video or whatever, but it's also taking that ownership and just kind of doing the best you can write. I mean, I assume Kate you're not considering yourself at this point. A world class copywriter. You just took a stab at it and probably were like, Wow, that's pretty good, right? Kate: Yeah, exactly. And you know what, the only thing I can do from here is keep working. on it and keep building it and keep getting better. That's it. I started right. When you start you have a baseline, your foundation. So now there's no going before that. It's just going forward. Yeah. And I think that people just want to relate a lot and when you and, and there's so many different ways to relate to people. You know, like I don't have a construction background. I have no idea what that work is like, but I know my toddler is having a tantrum when my baby is screaming and how hard that can be. So like people just want to relate and I think when you and I actually posted a video about this the other day. People that are on you're doing this are making theirs real, this is a real result because they're putting the work in. Just find the person you relate with and go with them. You know, don't skip around to a bunch of a bunch of things. Stick with what's proven and what you like, and you can relate to it.

Dave: Yeah, follow less people for inspiration. Right? I mean, is that kind of what you're saying?

Kate: I think you get confused when you're, you're you're watching all these different people. And you're you're you're you're you're you're watching all these different even business models, right because there's business models, when you decide that you're going to go with the one, you know, stick with the one and then follow one or two people that are doing well. You know, like don't get overwhelmed with all the opinions from so many other things.

Dave: I think that's a massive God, this is everything. I mean, I actually think what you just said there's been so many things in this episode that are that are powerful and I'm glad people are hearing you say but this what you just said, has so much power and importance. Okay and let me give you an example of how this applies to my life. I have just as many options to follow people and to get into things as anybody else. Okay, and with all of the newest hottest trends like what cryptocurrency is doing, these new NFT's all these new stock trading bots and all this kind of stuff that's come out. You know, there's just as many get rich quick gimmicks and even get rich quick maybe, maybe get rich quick opportunities and things that come across my you know, my desktop every single day just as everybody else. And interesting people to follow in terms of workout fitness, interesting people to follow in terms of right, it's so easy to hit that follow button and it's so hard to hit that unfollow button. But I have for example, in the area of streams of income I have I have two ways in which I invest my money. I invest in real estate and I invest in the stock market. I have some other things that I do to kind of hold money like maybe buy some watches or whatever I buy the right ones so they hold their value but my investment strategy is very simple. I don't own a single piece of crypto, I don't own a single NFT. I don't own any of this new stuff or do any of this New Age stuff that's coming out that would require me to kind of start my learning curve all over again. Right then, invest tons of time and probably even money to learn that thing. Why? Even though I see people all the time saying you know, Bitcoin and Sheba coin and Doge coins go into or NFT's these little you know, I just weighed 200,000 on a JPEG you know, like all that stuff. Even though I see it, I ignore it all. Why? Well, some people might be saying, well, you could make money off of that day. Why wouldn't you make money in anything? That you possibly can because of focus, because I understand that there's always more to the game than what initially meets the eye. And I understand if I want to become good I want to become an expert. I want to make real money at that. I need to really invest time now. Some of you guys know that I like wristwatches there, I have spent an incredible amount of time learning which ones hold their value in which ones don't. That's kind of a hobby for me. It's not really a business. I'm not in it to make money. But my point is, every single thing that you do is going to require work and timing for me. I have blinders on some of the things that I do if I unfollow people. I unfollow people on Instagram. I unfollow people on Facebook. I unfollow people for 20 tweets, to the tune of 1000s of people on my personal Facebook page because I go on there because we have Facebook groups and stuff. I unfollow people to the tune of 1000s because I didn't want to slosh through other bullshit to be able to get to a post from a friend that I liked or to get to one of my groups right. I unfollow people on Instagram. I don't have a big following like, TikTok I'm personally not. This is my content strategy right here and doing the show every day. So I'm not there constantly. Now Matt is our CMO. He's researching how we run ads there. But my point is what you just said about focusing and only following a couple of people's fitness. Okay, I'm interested in one fitness guy right now who is inspirational to me and who has this kind of ancestral approach to diet and workout and that's interesting to me, and it works for all the gym rats. That I could do following who have you know, they're posting their workouts and stuff. Look, that tip gets overwhelming because before you know it, I've got 15 or 20 different guys saved in their workouts saved in my thing, and it's just where do I even start and then you shut down

Kate: Because now you're overwhelmed. And I don't even know where to go because I've gotten all these different opinions and all these different, you know, you know, strategies, instead of just saying, Okay, I like this and I'm going with this.

Dave: Yeah, you have more ideas than you realize. And I'm speaking to everybody who would just be within your head already via the training that you've already gone through. Like a lot of us we wake up like if anything, what if you're if you think that you need to follow a bunch of people and be taking in tons of information every day because that's giving you ideas. Look, just from now on just talk, just start jotting down ideas. Like whenever you have a video idea for tic toc or something, jot it down. That's what I did and here's the other cool thing. Keep a notepad and a pen that's old fashioned or a no. Every time you're thinking or doing something, write down an idea and you say you do that.

Kate: I have a little pink notebook that is my affiliate marketing notebook. And I've had it from the very beginning and I started using it for Okay. These are three ideas that I want to get out today or tomorrow, whatever, I draft a lot of videos and then the content behind them. I've already written now and I am old school like you know my husband's constantly like would you use your phone for your calendar and I'm like I mean a real calendar. I need to like writing it so I don't know if that strategy works for me.

Dave: Cool. Yeah, well listen, you've you've aside from your parenting goals and visions in doing work inside of the parenting niche you also have a make money online niche and we've we've given everybody your TikTok handle so they can go in like follow you find you connect with you support you. Listen, I hear you've got the busiest job in the world. Thank you so much for your time today.

Kate: Thank you for having me. Y'all are very motivational. So I really appreciate you having me and continuing to do this. I watched this and I think a lot of people really do and it sends an amazing message and it keeps you motivated. So thank you.

Dave: You know what the biggest secret that I have is, it keeps me motivated. You know what I mean? Yeah, and that's an interesting kind of choice. Is it a dichotomy? Irony? Is it what you know, whatever it is, I'm a ninth grade dropout. I go with big words sometimes. But my point is, is that, you know, a lot of times we're waiting for somebody else to help us in our business, like who I need that special mentor. And it's like, the best way that I've learned to help in order to get help is to help others. And I learned that in recovery, right. I was like, How do I make this recovery thing work? Like how do I stay sober? Back in 2008? Somebody, one of my sponsors or some I can't remember who like so many people say this. I've heard it all over, but they were like, go find somebody to help. Stop making it all about you. Right, stop needing to stop being somebody that always helps you. And you know what, because it's never going to be enough. Go find somebody to help. And it'll just be your world. 

Kate: You're gonna say that right? And you're like, okay, but then once you start doing it, you're like, Oh, I get it. I get it. Even with starting affiliate marketing, like I'm helping people. I'm not a genius with this. I don't I don't, I'm a beginner. And I'm finding that well, while helping others it is helping me to help others better. Right, because like, I'm getting feedback from people. That was really helpful. Good. Good to know. Thank you for letting me know. You know, that's the biggest thing. That's huge. 

Dave: Yeah, well tell Wes. We said hello as well. 

Kate: Well, he's watching the children right now. I might not be back for a while.

Dave: Good luck with it all. Let me know how we can help and I can keep you posted every couple of months on your journey if you would, because I enjoy talking to you. Well, thank

you so much. It was really nice talking with you guys.

Kate: And thank you for having me. It was amazing. Thanks for everything.

Dave: Stay Legendary, see ya. Alright my friends, fun conversation. Great person. Definitely, definitely right that diamond is starting to shine, but she's a diamond in the rough that's gonna grow and grow and grow and it'll be fun to watch her journey. Be a part of it, support her and learn from her. Remember I say this every day. How do we support each other? Well, it's not that hard, right? And you get out of the universe or whatever you want to, however, focus on who you want to get but I believe you get back what you put out right? So go in support and share how we support each other. We like each other's stuff. We comment on each other's stuff. We know we connect and we send somebody a message. It's not always like hey, how can you help me but hey, that video your contents really rockin Keep up the good work, right? I mean, those are the things that I would encourage you folks on how to support each other it just raises your vibrations, man. You know what I mean? It'll raise the level of attraction that you have, right, that Attractor Factor about you. So once again, Kate, fantastic message, great conversation, give her a follow. Show her some support. And yeah, we'll be back here tomorrow for another episode of Wake Up Legendary. Get outta here. Peace. 

Below is the transcription for this episode:

Matt: Hello Hello everybody Happy Wednesday. It's November 10. We're totally live. I am live here. This is not unlike that we are live and I just got my text message. In fact, text message reminder that says we're going live right now. So, if you're tuning in nice to see welcome in and if you're just joining us or you're joining us via replay let us know in the comments that you're joining via replay. Brad's in the house crystals in the house. Oh, actually, Marie is in the house. I read that wrong. What's up guys? Good to see you. And we've got another awesome guest today if you are newer to our community, we do this every single day at 10am. Eastern Monday through Friday, just as a powerful sort of wake up testimonial, a way to share somebody's story share their journey, and it's really really powerful today we've got another awesome guest. I'm excited to have her on. We have not met we shared about, I don't know 10 seconds of conversation before going live. So I'm excited to hear a little bit about her journey and all of that stuff. So I'm just really excited to hear how she heard about, you know, freelance digital marketing. She heard about it around the same time I did when I was about 19 or 20 years and things so without further ado, let's bring in Sony. Did I pronounce that right? And almost almost Yeah, it's pronounced Sandy. Sandy. Okay, cool. Awesome. Welcome. To the show. How are you?

Sanni: I'm good. How are you? 

Matt: I'm good. I'm doing well. So you are all the way in Finland. And you're only 19 which I think is really cool. We have people who come on the show. Such a wide range of ages. 19. It's probably one of the youngest, and we're 81 years old. So like literally the whole spectrum. Tell us a little bit about you. Tell us about your life up until now. Tell us about your experience with education. And how did you find, I mean, how did you find the legendary? How did that all work?

Sanni: Well, it's a pretty traditional story. So I graduated from secondary school last spring. It's like a college during the USA graduates in spring and working at this daycare facility that was really my first taste of a nine to five job. And at this moment, I'm in my own apartment. Okay. And when I had the first taste and I didn't quit my job and I was unemployed for a couple of months. And that was the moment when I realized that nine to five jobs aren't the ones I want to be doing. I don't want to be doing that for the rest of my life.  Like when I was unemployed I had a lot of time in my hands and I was spending a lot of time on social media. Right and scrolling through Instagram and that same the same and I came across Andreas is the combat page or some of these reels. And I never actually when I see affiliate marketers and when I see their reels I don't. I didn't really watch them because I wasn't interested. But there was something in Andres message that really caught my eye and I just went through his profile and I saw this link in his bio and you know what, I didn't do any research or anything about what affiliate marketing is. I just jumped right in. I went through with them. I started the 15 Day Challenge. And it took me that full 15 days to realize what affiliate marketing is. I didn't, it was so damn confusing. And I'm still learning. Sure it was, it was really a huge leap for me in my life.

Matt: That's really cool. That's really cool and, man how lucky, right? You know, I found that I found that really young too. And, I am really committed to building a lot of skills but how lucky are you? Right? At 90 And there's a lot of people I meet a lot who are like 55, 40 who were like, Oh, if I could have just found this before I had, you know, built a career for the last 30 years. But regardless, I find I I feel like whenever somebody discovers it at any point, I mean it's just it's yeah, it's it's great to find regardless and it's always the lens, you look at it through so, okay, so it took you the whole 15 days to really figure it out. And I I feel like that's a lot of people. I mean, I think conceptually it's just such a vastly different way of understanding. So it takes you the whole 15 days. And so what was sort of, you know, the takeaway as you're going through it, you're thinking through how am I going to use this? What am I going to, just like what am I going to do with this? Like, did you have any idea what your thoughts were?

Sanni: Well, when I started well, the first thought was that I had no idea what it was. And then on top of that I had a small barrier between the languages because I'm not I'm not English, so I don't speak it really, really well. So it took me a longer time to understand what was going on. But I feel like what was his name? Yeah, I know. He spoke very clearly, and it really helped me to go through when on top of them, business plan advisors that I had, who taught me a lot and really, really helped me to get started.

Matt: That's really cool. And what was your experience like with your advisor? How did that go? Did you feel like I'm always just curious, like, how do people enjoy that? Do people not like what you know how it had that go?

Sanni:  Actually, when I started that was pretty lost. But when I realized that I would have my own personal advisor. It really changed things for me. I understand that. My advisor was Bill Mac. Yeah, he was so great. He had so many questions. He answered none of them all. And even though I didn't speak very clearly because it was a new situation for me. He understood and took the time to understand and because I was so so lost. He was very patient and helped me and yeah, it's unbelievable that we have that kind of support. Like your own business plan visor, you can meet on Zoom. It's great. I think it's one of the best benefits that you have in the 15 Day Challenge.

Matt: Yeah, it is definitely a cool thing for sure. It's a very unique thing. I a lot of companies, like we have a lot of competitors who try to try to you know, try to compete with us and stuff and they see a lot but the actual execution of having, you know, 50 or however many advisors that we have, and to get them all matched up with a person who purchased our challenge is difficult. For sure. But yeah, yeah, that's cool. I like that. I think in most cases, you know, a lot of our advisors, they have a lot of eyes, they're assigned to a lot of people you know, so they do their best to absolutely get back to everybody but certainly stuff falls through the cracks occasionally and you've got to follow them but you know, I think for the most part, I've I've also heard that similarly is like people who are brand new to this and for me, I've been doing this for 10 years and sometimes for me, it gets a little bit I forget what it's like to be on day one. Like I forget sometimes what it's like to be that very first day or that very first couple of weeks and having somebody alongside you I'd never had that. So I was just trying to like you know, watch YouTube videos or whatever and figure it out. But yeah, having somebody alongside you is such a powerful thing to kind of keep the wheels turning but then also you're like, Man, I don't know I've got a lot of different, well, you've got a lot of different voices, you got people who are selling other stuff talking to you got just all kinds of stuff. So I'm glad to hear that that was a good experience for you. So you finish wrapping up the challenge. You're on the blueprints as well I think and what so if you were, have you dove into the blueprints at all?

Sanni: Yeah, of course I went through them all. There were a lot of videos from you. I was listening to a lot of your voice back then. And it really has helped me to get started. And we had what was called decade, decade in a day. And I didn't really understand the comp concept at first. So I taught them everything to do by myself with the help of the blueprints and the help of the internet. And then I signed up at the gate to get in the day. And then I realized that it goes through them all. So I will have to learn everything by myself because you would have he would have been there. Right? So yeah, totally. Yeah.

Matt: Yeah, it's, um, it's, it is full blown and hides a lot of information. So you went through all of the blueprints already?

Sanni: Yeah. Not that Facebook. Funnel one. beside one another on Facebook, but everything else? Yeah,

Matt: That's really cool. Yeah, I feel like one of the big things is to do so you said it all on Facebook. Do you feel like that's common in your generation?

Sanni: Yeah, I actually joined Facebook only for the groups that Legendary has, so I don't use it. I chat with my Grandpa, but nothing else. Something from Legendary or something from my grandpa. Nothing else on Facebook.

Matt: Yeah, I think that that's becoming more common.

Sanni: I am also TikTok and we're on Instagram or Snapchat or Facebook.

Matt: Yeah. Nice. I feel like in the blueprints one of the big things. So where have you gravitated towards? Is it like more Instagram? Is it more tick tock? What have you gone on for social media?

Sanni: But actually, I'm mostly on tick tock. They're there. I have the biggest audience. And as I am from Finland, my audience is 99% Finnish, they're in TikTok. So they're on Instagram. My audience isn't as big but we have a full range of people all around the world. So I can't really mix them. Because the audience is so different. 

Matt: Yeah, interesting. So your strategy has been not to guess what some of that was. Sometimes what people do is they try to figure out a way to get the American audience and your strategy has been more straightforward. Just whatever audience the algorithm is going to give me. I'm going to take that and I'm going to run with it right.

Sanni: Yeah, actually, that's something I want to talk about. At first. It was a real shock for me that my audience would be only finished because I I know that Finland is a small country, and I wouldn't have that kind of big audience that Americans have. They can just go viral and have 1000s of followers that I can do that. So but then I started to think and I realized that they're the USA you have so much competition. You have a lot of affiliate marketers, but it seems like we have none. I haven't come across any affiliate marketing here. So I understood that things are exactly the target audience that I should be targeting. 

Matt: So yeah, Well, I would echo that I would say a few things. One is a lot of times people look through that lens of pessimism, which is like, oh, there's too much competition or oh, I can never do that or whatever, man. It's as if you have this whole audience now you have to do the work. There's going to be more work of education from you, right? You're gonna have to educate them more on that. But wow, you have access to an audience of people who are completely new, who aren't and they don't have a million other voices yelling at them are a million other marketers in this industry yelling and telling everybody to listen to that and all this kind of stuff. I like that approach a lot. If I was in your shoes, that's exactly the approach that I would take because I feel like the opportunity there is even bigger, even greater. And I do think I think in that realm, you're going to deal with maybe, maybe a bit slower growth, which is kind of what you were talking about, which is the whole virality piece but I do also feel like the opportunity in general is probably bigger. I don't know what's bigger but I think people view it as sort of an all or nothing thing. Either. You're in the states in Canada, and you get that whole audience or you have nothing but that's just not really true. I think you'd go after the audience that you're surrounded by. And you We cater and get your marketing to be on par with something that they're going to listen to and pay attention to basically. Because what I think is true is in 5, 10, 20 years, you could literally build an entire empire that you can build for yourself something that is incredibly powerful as a digital educator as somebody who's got a huge following. I mean, you could be like, I don't want to say a Kardashian but like you can be like the Kardashians or whatever, in Finland, or, you know, in Europe, where you're teaching and educating. And you walk around. We just had a guy the other day yesterday Maybe he was like, Yeah, I went to my grocery store, my hometown and this guy was like, Are you that bald guy on TikTok? And I think that that happens more than we realize. But I think you know. How big is Helsinki?

Sanni: It's not that big of a population I don't know. You should Google it.

Matt: Population is 600,000. So not that big but not that small either. And I'm sure that it's not just people in Helsinki seeing but also it's all over but you've got enough people for sure. And right now is the perfect time because more people than ever are staying at home. Working from home, right that type of content is really blowing up in front of people. What in terms of are you getting? Engagement? How has been the engagement from people about this? What do people comment on? Do people message you? What's that been like?

Sanni: Well, actually, there's, there's good and bad sides when I have this small country audience. So the Finnish take the UK it's known in, in our country that finished takes out is very, very negative. And it can really, really, people don't don't go to take that only because it's so damn negative. So I have been and because affiliate marketing is such a new concept here in Finland. I really had to really educate people, because if I don't educate them, they immediately think that it's a scam. And I just get so many negative comments on that. You're a scammer, and that's not legitimate and you're just trying to steal people's money. But when I explained to them that this is totally legitimate, they understand and maybe maybe get interested, but the thing is that those who aren't ready to change the path of life, they immediately think they say that you are not literate and they walk to you or something. Yeah. And then one thing I want to talk about is that money culture here in Finland is connected to that, that negativity. So here in Finland, we don't talk openly about money. So it really builds a wall between me and my audience because I have to be very subtle when I talk about money because people immediately think that it's not that respectful. And I think that's a huge difference between the USA and Finland. So yes, there in the USA, you can so openly talk about money. And when I started my user name was to make money with some new which, which is very popular. And I realized that as a red flag, they didn't even Click My Account because they immediately saw the money there and they Yeah, and I had to change and they might have right there. Because I need to connect with my audience. I need to actually I couldn't just go as low. As I first did. I had to understand the needs of my audience. And it has been interesting, and something I have to work on. 

Matt: Wow, fascinating. So a totally different world, but also look at you being a great marketer who's realizing and hearing you know what people are saying. So what are people saying? What are they scared of? What are they and you're so locked into not just copying what everybody else is doing. But really figuring out how to build your own brand and build your own thing that's actually going to work to your audience that you're speaking to, which is marketing one on one, which is get out of your own head and what you think is going to work or what somebody else is going to tell you is going to work and get into the minds of the people what are what's there's this old copywriting quote from a really good copywriter he says the first step of writing copy is to enter the conversation that's already happening inside the mind of your prospect so somebody who's you're trying to get to purchase something from you or become a customer client. Just there's already a mind track going right so tick tock was bad. TikTok is negative TikTok is all of this right? And you just need to enter that conversation right? So maybe that's just a matter of you know, changing the title of your thing, but also maybe you start videos by saying something like jeez, can you believe all of the negativity on this app? It's crazy, you know, and spanking right into the conversation, because now you've just joined that conversation that everybody's already having, and they're more likely to listen to you after you do that.  You've really picked up on that. That's impressive. Yeah. That's great. So in your journey of creating content, you've got a variety of likes, some of it is like you starting the video and then it cuts over to like other stock images or video clips. What's been your sort of what are some takeaways that you've had from creating content and what's worked and what hasn't? And what are you still learning?

Sanni: The thing is that I started by doing the basic educating videos and those types of things. And I saw that they don't they don't perform well because people come to dicta to be entertained. So I started doing these videos where I sell emotions where I sell this type of lifestyle that people are dreaming of, and I immediately saw that they are the best performing videos. And it was so people I still get comments and why like why do you have so many the same type of videos and just like just because you watch them the most? It's because of you. And even though I tried to be educational, I want to get people to understand what I do, but they don't really get me the followers or engagement that I need. So people ask me, “ Why aren't you educating us? Even though you say you are just it's kind of a tricky question, because I'm trying to do them both. But it's hard to stay in the same niche where I am, if I had to do them all, but I'm trying to find all of them. And I think some work and some don't. But what I know doesn't work are the educational videos but I still do them.

Matt: Yeah, well, there's a combination of Yeah, that's really well said. There's a combination of sort of creating content that's going to get viewed and you have to cater to that to a certain extent. But you can't always do that. And then there's the other side of providing value and giving her a little bit about your story and sharing and being a real human and stuff like that. I think both of those things are you know, I was wondering was I think Monday we were talking through on our wakeup show a little bit about how to like create one video that drives traffic stirs sort of new engagement, created a couple of videos, three to five videos that are more, hey, here's my journey. Here's my story. Here's what I'm learning. Here's what I've just figured out and then doing another one to keep that audience growing. And as soon as you get one, I've got a lot of views here. You can do a few things you can go live. You can create a few more videos that explain that first video, you can create a YouTube video that gives more details, all kinds of stuff like that, but I think finding ways to grow the audience but also nurture the audience grows, nurture, nurture. It does a few things. If you're only doing growth style videos, just videos to go viral. Eventually that's just going to burn out the weeds will eventually fall off because people are like, I get it. I get it. I've already seen it. But if you do a good ad ad but if you only nurture videos, you sit there and do you know videos for the next year with 100 people watching and you make no money, right so you don't generate any real traffic. So there's this combination of generating a bunch of engagement so that means views, likes followers, traffic, and then there's nurture, which means generating actual sales, like how do people actually engage in their wallet with you? Right and there's, there's just two types of people right so some people have a problem with this whole following and getting engagement because they feel like I'm not being genuine or something. And then the other side is people who generate a lot of traffic and a lot of followers want to stir the pot on everything, but don't believe in themselves and their self worth enough to call people to actually take action or they don't have the level of belief to say hey, here's exactly what you should do next and the best marketers, the people who perform the best that I've ever seen, especially in the affiliate marketing space are people who just are able to create virality who know what people watch and want to watch and they build a huge audience. And then they are the very best at just telling people exactly what to do. Here is exactly what you should do today with a conviction and a belief not in not of like hey, is just going to solve every problem of yours overnight. But what it means is if there's a level of conviction that hey, this is the right next step for you. I believe that and maybe I'm wrong if I'm wrong, we can just refund that's okay. But I believe that for me, this was the right step. And it's probably the right step for somebody who's brand new, whether it's in dog training or whether it's online or whether it's in crypto or whatever industry somebody is in giving somebody that level of conviction and hey, this is probably the right step. Those are the people who make a lot in sales. And they're able to convert those audiences over what that was a kind of a rant but what comes up for you?

Sanni: Just there was this thing then, well, you know that my audience is Finnish. So I have always been doing a bit of English because I know that everyone can watch them. But last night I made my first video on Finnish because I want to try it out because I have friends that do talk in Finnish and they have millions of views, which is unbelievable and I could never do that by speaking English to my fitness watchers. Right so I made my first finished video where I cleared out what affiliate marketing is and if there were people engaging with it so much more, which really, I'm so confused because I didn't know what I should do right now because I use my TikToks in my reels too. So if I did a video in Finnish on TikTok and videos in English, on Instagram, there would be so much work. I don't know what to do. So I have a big decision to make. So like, Yeah, think about it.

Matt: Yeah, well, and the nice part is is like there's people out there who are like, who really judge you know, the type of content that people create or like tell people you're doing the right thing or doing the wrong thing, but the truth is, is you could probably go multiple different directions with this. It'll probably work. Usually, it's just consistency and outlasting people as what really works. But so you just did that first one. I want to go back to that first one, and you're getting quite a bit of views on it. I've seen that on your Tik Tok getting quite a bit of views on it. What's your takeaway from that? What's the type of engagement you're getting?

Sanni: Well,  I got a couple of comments. But the thing is that people don't, if people have something positive to say in TikTok, they don't do it there. They do it privately on the DMS. So I got a lot of people tagging me ready, which is my call to action and I'm coming to tell them what affiliate marketing is and I saw that they are friends. So it really did work. But on the other hand, I really prefer making TikToks in English, but I have to listen to my audience and what they think and what would be best for me to make sales, not to be a salesman.

Matt: Yeah, I think that makes sense. And I mean, some of those voices can be loud, but also, you know, when you're doubling your income on the internet, who cares right no matter you know, I should say who cares? But you know, even people who make a lot of money and you know, are some of the most wealthy famous people in America, for instance, still really, really care about what people say about them? And, you know, we're only human. So you know, it's like, if you just get nothing but 10 comments that are all like, you suck then you know, it's hard to kind of differentiate and be like, Okay, I guess I guess I do.

Sanni: I feel like it's so important that you have the people who support you, you're at someone you're close with, because when you get those comments you aren't supposed to handle them find yourself as as I did, at first, I was just like, I was like deleting the comments because I didn't want anyone to see them. But then I have met my friend, one friend via my business, and he has really helped me to understand that I'm doing this for me and the haters are the ones who aren't going to be financially free by their 70's. So, I'm the one doing the work here and I should celebrate it and I should really take credit for it. And I should never listen to the ones who haven't ever tried anything like this.

Matt: Oh, I love that. I really love that. And yeah, I really love that and I and what I really feel like is it reminds me of Gary Vee and he's always talking about how empathy always you know he's like, Yeah, I have a lot of haters. But what people don't understand is, you know, in five or 10 years, I'm going to post a video about how my life right now is, exactly what I want. Right? And that's really all that matters is that people who try to speak into our lives, deserve to speak and we don't need to listen to them. 

Sanni: We don't, it doesn't really matter. It can inform. So I think from people who are meaningful to us than people who are worth listening to, because they have a helpful voice, you know, if they're making something in our content or something that's a different story. But generally, for people who don't understand, taking the empathetic approach is a much healthier way to go about it. Because taking that empathetic approach. What that does for what that does for us internally is it allows us to just sort of, there's this there's this big, it's like a temperature, it's like a thermometer, there's this big like, it's almost like our blood pressure just starts to rise. And we get like all freaked out and and taking the empathetic approach if something Brene Brown, I heard her say a long time ago is basically that people are doing the best they can. So she said at one point, I started to believe that people are doing the best they can. And that changes everything right? Because now if you've got people who are haters in the comments, and if I believe that everybody is just doing the best that they can, it makes me you know, rather than feeling anything about me, I don't even feel anything about me. It just makes me feel like if that person had to comment on my stuff, say gotta be going through something, you know, like they've got to be something's really off for them. That's, you know, and now suddenly, it's just like, Okay, I guess like, or, Oh, create a little like a video response to them and just be like, Hey, I hope you're doing okay. Like, I was like, I was a pretty mean comment. I just hope you're doing all right. Like, I hope that this isn't like your whole day is just feeling shitty and shitting on people online like literally bother me but geez, like, I hope you're alright. You know, and, and that really that empathetic response for most people is like they've never experienced that the reason that they're shitting on everybody's videos is because all they've experienced their whole life is people doing that to them, right? It's just like, non stop cycle right? So people have their whole life with their parents and tell them they're not good enough and they suck and they should be ashamed of themselves and all this stuff and then they just do it to you and do it to everybody else. So it gives them the power back and it goes to their behavior. And the one thing that I think we all should remember is that I did this at first, but every time you reply to their comments of the haters you give them more power to do what they are doing. So it's just best to not not give them any attention. Because if you reply, they're going to reply again. And this never ending cycle. And you just have to be the powerful person behind the comments.

Matt: Yeah, that's right. And yeah, unless they're asking you something specific about your product or something, but in most cases, they're not. They're just spewing nonsense and he kind of just, you know APR or whatever they call them keyboard warriors, right. They're back behind their keyboard or type in the you know, there are some keyboards and, you know, for the most part, it's just people are a lot more aggressive and big online than they actually are in person.

Sanni: It's just Yeah. Like you said, sometimes negative comments are really helpful. Because they tell you straightly the things that you are not willing to think about like I had one one hater was like, Why Why aren't you sick? Why are you saying that you are educating us even though you have no educating videos, and that was my key to make them and I understood that you are telling me what I should do and I'm going to catch it.

Matt: I see. Yeah. Interesting. super interesting. Makes sense. Cool. Wow, that's really insightful. So, okay, so I'm gonna start to wrap this up here. But what I thought would be cool is if you could give a little bit of encouragement or maybe a little inspiration to people. We have a lot of people who watch this live and a lot of people are watching the replay. And, and many of them are just getting started. They're in the challenge. They're getting going, maybe they just started. What would you say to those people who are just getting going, maybe they're a little nervous, maybe a little bit worried? They're hearing about haters, and they're like, Hey, I just started the challenge of not reading craters yet. What would you say to those people who are just getting going?

Sanni: Well, what I always say to my followers is that the first step is really the hardest because it's so easy to skip doing something like this, but there's so much potential in online income. It's so it's so it's the future, and you should never skip it because you have this opportunity. Here. You and but if you like if you have the mindset, what's needed there, so it's gonna be easy for you. If you have the dreams and you have the what you're dreaming of, it's going to happen for you if you just take the first step. And it just becomes easier, the more you do it. And you're just, it's easy.

Matt: Yeah. And it's, it becomes more simple as with anything in life, that's really good feedback. As you go and as you get used to things, it's easier, and the easiest time to quit and to call it quits is right in the beginning. Right so I think back to when I was in high school and I I don't know do you have Are you familiar with something called calculus? Okay, so I quit calculus. I got about three weeks in and I was like, Are you kidding me? Like I'm not going to be in that position. I'm never going to use this which I haven't still, I have not used that. I mean, maybe I look back and maybe there's some benefit, like critical thinking maybe? Or maybe I just don't know actually, I don't think so. But I just dropped out and it is in those first three weeks where it's like you really have the option of doing one or the other and probably around week three or five or seven I probably would have broken through and I probably would have got it. I just didn't see the benefit of doing that because there wasn't really any What am I gonna Am I gonna make more money in a job? Am I gonna like what I am benefiting from this? This is high school this is so stupid. And I was generally a student or whatever and I was getting like a D or I don't know a C loss outs like this is dumb. I don't. I'm not doing this. So but I think in those early days is the easiest time to just be like, You know what? But when you push through, I'm a bad example of this clearly but when you push through, and you keep going what happens is all of that confusion confusing? All the confusing, confusing. Equations and all of that stuff. That's overwhelming and now we've got letters and all of this becomes just more natural. 

Sanni: It has become the norm. Okay, x equals y minus b squared. Okay, it's not that confusing. Most people are like talking about the same thing on day one. You login in there like sales funnels and traffic with traffic. Are we driving cars? What are we doing here? Right, all of it becomes now 10 years later. All of that is second nature. And it's because I kept going and kept pushing in, kept learning and kept expanding my knowledge and building skills. And it's literally my comfort zone. It's so important.

Matt: Yes, bingo. Get out of your comfort zone. That's the idea here. Well cool. I'm so happy it makes me happy to see people who are really young and new and fresh in their journey who are building skills and wherever this leads to wherever path that takes you. The cool part about this this this moment in your journey is that the skills you're building are so transferable and also you're becoming is so transferable as the soft skills but also the hard skills and soft skills or you know, you get this cater from a car that was just a complete jackass. And you know, it doesn't deserve an ounce of your time. And you learn to build that tough skin that most people would never learn in life, right? And then the hard skills are you're learning actually how to sit down and create video content, which is you know, for somebody if you go out and try to get a marketing job or trying to get hired or something, they're gonna say, Oh, you've got a marketing degree from whatever the University of Washington or something. Okay, cool, or they're gonna look at Sani who's got a freaking two year track record in history has built her own following on tick tock to whatever fit 50,000 or 100,000 or a million followers on tick tock and, and is like Sanni: Yeah, put me up against any marketing major in the world and I'll kill like, I'll destroy them because I've been actually doing it. And yeah, I think that's really powerful. And it's ISP skills in the world. Yeah, and I actually get job offerings for things I do. Have my own business people see my Instagram account and come to the DMS and say that I want to hire you. Can you do my social media if you're so good at it? Yeah, it has so many opportunities.

Matt: And that's, that's a big takeaway. That's a big story of a lot of people who come through Legendary is, you know, we'll meet them one or two times sometimes on these shows, and never hear from him again. And then email a year or two later down the road. And somebody built this random business like somebody who doesn't even have to do with high ticket affiliate marketing. They built this like random business or restaurant business or something or an ADS agency right or something random and they're like, you know, I learned my first skill of launching an ad at legendary, and then it took me down this rabbit hole and here I am today and I feel like I've kind of found my fit. And it all starts with building skills and getting your feet wet and really learning as a beginner with a community of people who can really help you. Which it sounds like you found so exciting about that. Thanks for coming on today too. By the way, it was nice meeting you.

Sanni: Nice meeting you too. 

Matt: And if you're open to it, and you're still rocking and rolling, we'd love to have you come back on, you know, in a couple months and just check in and see how things are going.

Sanni: That's great. I will be back soon.

Matt: Awesome. Thanks again. See? All right. Hey, everybody, make sure to give a follow right here. You can see her TikTok on Instagram right down here. Sani I'm not going to try to pronounce your last name. I just would , I would completely butcher it and I just am not going to do it. So go give her a follow though. And you know, for everybody who's here in the United States. You can probably help her out a little bit by giving a follow up and giving her a little bit more traction here in the US. Which would be great and a huge side benefit for her. So for everybody who's here. We'll be back here tomorrow, same time, same place. 10am Eastern, peace out everybody have a good rest of your Wednesday.

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary as you can see in the title today, which I think is rather catchy and I didn't come up with it, actually our guest marketed former full time electrician lights it up with both all my marketing TikTok. I just love the creativity in that title. I think I'm gonna be excited and jewelry you I am excited but I think I'm gonna get a lot of value out of here in the sky share this morning so would everybody help me give a warm legendary Welcome to mark what's going on my brother

Mark: Hey, thanks for having me on Dave. It's a pleasure. This is actually I was telling Mater there this is one of my goals and I'm checking off me to be on the show here with you.

Dave: Nice. Hey, my pleasure, brother. My pleasure to have you so, you know, the we can't we're you know cut from the same cloth. We're both from the trades. You seem to know, it sounds like you're a little bit more formal with an actual trade. I was kind of a jack of all trades, master of none. Back when I was working construction, I'd kind of go wherever the money was. We'd do bathroom and kitchen remodel. So we did a little bit of everything. But my dad was a master plumber and he just kind of rolled his skills over into carpentry and and and you know, tile work and so forth. He's actually a master craftsman. But I'm the one who's less handy. He's super crafty. But tell us how you got here brother. I mean what led you from a lack? Basically metaphorically speaking, one side of the world is pretty much workwise to the other offline to online.

Mark: Well, I'm an electrician by trade, doing that job for about 15 years now and I'm currently still doing that job. So I know a lot of videos that say you know you are planning on quitting your nine to five job but I'm not planning on quitting my nine to five job. I've got a really good job. And I enjoy the work that I do. How I came across affiliate marketing well, just like a lot of people. My daughter was on Tik Tok and musically and all that stuff before doing the dances and everything and I didn't really think much of it. Ironically, a buddy of mine pushed Tech Talk to my interest there and showed me you know, there's at least good looking girls on here dancing the way you should see this. So that's how it started. I was flicking through and watching girls dance and then next thing you know, I came across a gentleman that really got my interest and started watching a few of his videos and doing some research about affiliate marketing. And then I jumped right in, and I haven't looked back since and it's kind of been a difference for me. It's really made a big change.

Dave: Nice. Nice. When did you get started?

Mark: I started back in the middle of June. So just before the summer started,

Dave: Okay, had you ever done any sort of online marketing any sort of anything like this before?

Mark: No experience at all. Like I said, I've been a tradesman for the last 15 years. Before that. I worked in the tourism industry here in Niagara Falls. Did that for a few years and then before that I worked all over the world on cruise ships. So no no marketing experience at all.

Dave: So what were you going through our 15 Day Challenge ? What was it about it that sort of lit you up?

Mark: You know what, like, I got really excited about it. Like I said, Because I saw other affiliates making some good money and I thought, this is something that I want to do. I mentioned it to my wife, I got my wife involved in it and we started doing a challenge together. We had an excellent business adviser that put me onto some of your videos here as well too. That got me in touch with some other guests that you've had a Wake Up Legendary and it just really got me excited and my wife wasn't so sure at first, but she's definitely on board now. And I just haven't looked back since.

Dave: Why is she so on board now?

Mark: Because she started to see the success coming and she started to see the money rolling in too. So that's why she's not bored.

Dave: It's amazing how that works, isn't it? I mean absolutely. Less of this and more of this. And it's, you know, there's a little bit of comedy. See, I am a funny guy. Yeah, I think, you know, sometimes I feel like I'm the funniest guy. No, but then like, I'll roll something out to my family and it'll just be like dead silence and I'll just be like, and then you know, I'm like maybe I start to second guess myself. I'm like, that was funny, you know? And then you know so anyways, it's probably because they've heard my jokes 1000 times. So I always say that it's easier to get a new audience than it is to get new material. You know what I mean? You know, I try to roll out to different people to see if I can work on them. So as you know, I can relate to this man. What I know, just kind of, I actually did still love construction even at heart just because I was appreciative of it. As you know, I was able to work with my dad and so forth. But one thing that I noticed about something that you said a second ago was that you're able to speak to other people and talk to them about potentially quitting their nine to five or if they want to quit their nine to five but you you don't want to quit your nine to five you love what you do. And you have no shame about your job. I think that is so big because I think so many folks who come in and start an online business or start with something like this. They almost have it's like they have shame in having a job. Instead of just a drive or a motivation to want to get out of it. It's almost like their shame there. versus just leaving that job as like a goal, something that you're motivated towards. And I think that's a shame. I think that really affects somebody's self esteem and keeps them from being able to go out there and create content, because they think well who's gonna listen to me? I'm not, you know, I still have a job. Can you talk to us about that and help us to understand how you do that? What are your thought processes, and help some of these folks who do have some of that shame or guilt or embarrassment around? Having a job but still also marketing online to people who may want to quit their job, even if they want to quit their job too.

Mark: There are a lot of people out there that do want to quit their job and that's one of the target points that I've hit on. Like a lot of people reach out to me, but part of me having my job and number one of the number one reasons why I'm not going to quit my job is because I really appreciate the camaraderie I have with my fellow employees. It's that touch point of being able to get out of the house and talking to other people face to face. Now, what I've discovered too in affiliate marketing now is developing that connection. With people and not just responding by comments to any questions that they ask on any of my videos, but also developing a connection like I said, like reaching out and having a video chat with them just kind of like what we're doing right now. And I find that that's the camaraderie right there that really helps the most and it really helps people trust you. And that's what I should have. What I wish I would have learned back in June, it didn't really help me click until about August, September when I started getting a little bit more successful. But that was the one of the key points that I really hit on.

Can you say more about that? It just give us some more context and examples of what it was like before that clicked for you and what it was like after that click for you.

Yeah, like Dave, when I started when I took the challenge, like first of all, I said I came across this gentleman on TikTok that was making money with affiliate marketing and I said, You know what, like, if this guy can do it, I can do it. And I'm sure a lot of other people have said that as well too. And, and I said, like, you know what, I probably got some humor as well too, that I can put into these videos, but

I really wanted to how do I want to say this, I'm losing my train of thought here

Dave: You had your own sort of imposter syndrome, right? That started to kick in that self doubt, right?

Mark: Is that Yes. Like it's not as simple as just clicking on the link in my bio, you know, like that's, that's kind of what I was thinking it was all about. When I started off. I was like, You know what, it's just getting people to click on the link in your pile. I can definitely do that. But it's not just about doing that, you know, like, yes, I've had people go through and purchase a challenge that haven't even made contact with you. And those are the real killers. But the ones that have questions, those are the ones you're gonna definitely want to reach out to and like I said, the felt that connection with them, make them feel like they can trust you and that you're not going anywhere. You know, like I don't want to, I don't want to see you spend your $7 and then you're never going to hear from me again. Like I always let people know that I'm here to assist them with any questions or comments that they have with regards to the challenge and I'll be here along the way to answer those questions for them.

Dave: And this applies to anything, any niche, any product that you're promoting, I mean, for so many folks a little bit of contact in a chat or a message or an email that they send you before they buy. It's very common. I mean, people just kind of check in and there's ways to do customer support and sales at the same time. You know, and if we really want to kind of treat our business like a business, categorize conversations that we're having the real US customers or in their sales, and I think a lot of people think that they you know, have to do one or the other like I'm either in customer support or I'm answering questions all day and just kind of directing people to other things and and you know, just just basically busy work, but I think one of the keys that was was sort of groundbreaking for me was to realize that I could do customer support and sales at the same time. I got kind of good at including calls to action in my messages, right? As well as in my video content as well as in my email. So if somebody would reach out and say, Hey, is this really real? Or I got a specific question about how does this all work? Right? I wouldn't just, you know, give them some value answer. I would, I would, I would respond and say and kind of validate their curiosity by saying hey, that's a really great, great question. And so it's not that it is rather complicated, right? But there's some steps that you can take to make it really simple and you can start out really simple and the reason why I recommend this training is because it takes you through one two, right? And then I'll say feel free to check it out if you feel called to do so if not, thanks for checking out my content, right. So that's a way I think so many of us, when we start getting messages, we just feel an obligation to just sort of respond right and don't want to be pushy or salesy, but there is a way to be totally respectful in and have great manners and be, you know, compassionate and pleasant in the DMS or the messages as you say when people start to reach out, but also give gentle nudges and have conviction about what it is that you're promoting and include that in your message. Is that something that you kind of started to do as well as incorporate that sales and customer support and what did that look like?

Mark: Yes, you're right, like a big part of that is love. Follow us. Just following up with any lien sia has what's a great part about this affiliate setup errors and lets you go through and see everybody, every all of your members and where they are in the challenge. If you can follow up with them like there are a lot of people Dave that have purchased the challenge, but then they don't start so that's why I always like to give that little nudge to them and reach back out to them via email and say, hey, look, this is just a private message coming from me. This isn't one of my email blasts. This is just a private message just to let you know that you know, I'm here in case you have any trouble you've already paid for the challenge. Let's start and see if we can make a difference.

Dave: Yeah, I think that really understanding that somebody is really a lead when whenever they reach out okay, first and foremost, whatever they reach out via like a direct message on a platform like TikTok they also really become a lead when they buy something for like $7 or $5 or $10. Like that's not like if we really think about it in terms of the big picture like that's not really a huge income producing sale. Like you know, in order to make tons of money off of a couple of dollars for every purchase. You got to be Walmart or Amazon. That's their business model is they make new pennies off of a million purchases per second, right. What we want to do is we want to move people through a value ladder, right and ascension process, and we start them off with something that's low ticket, high value just to get them an appetizer to see to let them decide whether it's a good fit for them or not, you know, here's a taste or something to get you started. It's sort of like coming into a bar or a restaurant and having a drink. Do you like to sit at the bar? Do you like the atmosphere or do you want a bowl because you know, you're not really feeling or the appetizers are cold so let's not have dinner here. You know, it's kind of like that and we move them through that ascension process and let sort of a sales system or a sales process take over at that point. But really, I think without just you know, I'm not trying to dehumanize people but in a sales sense some of us who come from an employee background to where we maybe we weren't in sales. We have a hard time kind of really viewing when somebody reaches out to us as a lead or somebody buys something like a low cost, you know, course or something as a lead but they really are. What does lead mean? It means they're hot, they're there, you know that they're ready you know what I mean? They're they're not reaching out because they just have nothing else to do. They're reaching out because they're interested or they're buying something for a couple of dollars, because they're interested. And that additional follow up. I'm glad you brought that up because I think that is so key and likely market something that the majority of marketers are not doing. Is that what you find as well?

Absolutely. And like I said again, that's just something that I just started doing recently and I've noticed such a big difference by doing the follow up. Another thing you touched on too was giving value. So what I've also incorporated now is giving a free gift like you talk about in the challenge there as well too. So I like to I incorporate just something small like a little six pamphlet ebook, like it's not gonna win a Pulitzer or anything, but it's just something to give people a little bit of information and like I said value, and that's one of the most important

things and how did you, what is the eBook that you give away about and how and I'm asking you because you know, so many folks feel unqualified to write out Oh, who am I right? And how did you feel qualified? How did you look? I mean, did that even enter your mind as you tell us how that as Dan Kennedy originally called it, how did you develop that lead magnet?

Mark: That was just from doing the training and learning what I had to do in order to provide value also to by being an affiliate. I'm sure every other affiliate has done this as well, too. You want to look at what other successful affiliates are doing. And by clicking on their link and signing up for their emails, receiving their emails and seeing what they might be doing differently seeing that other affiliates are giving out ebooks as well too. So that's something that I kind of wanted to just, I wouldn't necessarily say copy but kind of put it in my own words and see if it can be successful for me and it definitely has.

Dave: Yeah, so do you give that away on your opt in page?

Yes. As soon as you sign up for your account, put your name and your email address. That's one of the first things that comes through is that email and it'll just be a link that they can click on to get that free eBook. And you advertise that free eBook on the actual landing page, or is it just a free bonus that they don't have yet. 

Mark: I'm in the process of making another landing page, but right now I'm just sticking with the basics. So I'm gonna kind of split the test shortly and see how that works for me, but right now it's kind of something that I just advertise on my life and he's like, TikTok and gets people interested.

Dave: Yeah, it's, it's, it's brilliant. It really is smart. Because when you can tell somebody that hey, I've you know, I've got I've got a free ebook for you. I've got something that's basically a kind of, you know, a 20 minute read. That will give you a full overview of this. One of the most brilliant funnels and simplest funnels in all of time is simply just either offering that free ebook, you know, somewhere on the front end, whether it's in a video or whether it's kind of on your landing page. And then basically, I don't know if you do this on your bridge page per se your ebook, your bonus ebook will be delivered to your inbox in the next 30 minutes. While you wait, watch the video below, right. So check this out. Check this out. The reason why you want to say that is because instead they're just checking their email and they're not going through the fun onto whatever it is that you're that you're promoting. Right. So what I like to do when I deliver those sort of ebooks as bonuses or kind of lead magnets, I like to delay that first email going out for 15 minutes, 20 minutes, 30 minutes. So it gives them time to actually go through and watch my bridge page video in my sales page video because if you think about it, you need to know how long it takes to watch the videos of the products that you're promoting. Let's say you're promoting some sort of, you know, a jewelry cleaning product and that in that sales video is only five minutes. Well, you know that within 15 minutes that person has had a full chance to be able to watch that sales video and kind of make a decision whether they're going to buy now if you're promoting something like for example, our 15 Day Challenge. There's a 25 roughly 25 minute long video there, right so after somebody opts in to your landing page, how long has your bridge video, let's say that that's two minutes, 30 minutes. So if we've got 25 plus three, we've got nearly a half an hour that after somebody opts in, they need clear total focus they need at So again, if we've offered them an ebook and then they opt in and then they're going searching their inbox for that ebook. We just may not have as much of a chance to give, you know, total focus on that sales. I don't know if that's helpful to you at all. Yes, it really is, you know, direct response marketing is about if I was to really boil it down. It's about singular focus. And the big difference of why, you know, small time marketers like us have the ability to make millions and millions of dollars per year doing this little thing we call digital marketing, you know, usually selling information products, is because of the way that we market, okay, it's it's not because of anything else. It's because of the way that we market and the difference of how we market is about singular focus, versus this kind of traditional New Age marketing of just basically having a website with 100 Different things for somebody to do read your about me page, you know, go in and check out your product page with all of your products right? I mean, we do like most all of our sales and our sales funnels, not on our legendary marketer corporate website, right because most people think that that oh, gosh, you know, I've, I've had somebody working on my website for you know, six months, it's finally ready and I can be in business and then they've not done shit for six months and now all of a sudden they think they put their website up with 1000 Different things for people to go and check out on the website, click around and then they still make no sales and that's usually after they spent $15,000 on the website. Six months bullshit around now they're like, Okay, I got a marketing problem here. No, I don't have a product problem because nobody's even seeing the product. Nobody's even bought the product. Right? So direct response marketing is really about singular focus. It's about it's about it's about really clarity, right? So if I'm doing a Tiktok video, I want a clear message. I don't want to go in a bunch of different directions. I want a clear call to action when somebody comes to a landing page. I want a clear message with a clear, you know, call to action. There's one thing to do: it's either basically opt in or leave right? When somebody comes to my bridge page, and that's one of the reasons why I've always hated these link tree things, he asked me to okay, because somebody comes to your link tree and you've got your five different options there. Well, if they knew what they needed to do, they wouldn't have been watching your shit in the first place. Right? They're looking to you for direction, right? So we have to give them that singular focus one, step by step right, one step at a time on this page. You're going to kind of buy into the big idea a little bit more and enter your email for access on this page. Right? I want you to know that I'm going to send you an e book but that's going to say that my system takes 30 minutes to send it out. Watch this video and then click the button below to continue once you're done with right cellular focus. So anyways, I'm ranting about that a little bit, but hopefully it was valuable. 

Mark: It's all good info though. 

Dave: Well, if you brought me out on your job, you know, I'd probably kill myself. But I do a little something about this because I've been doing it for 10 years for God's sake. And now I pick up a hammer and I feel like I'm, you know, on some different planets. Sometimes I just rather hire somebody to do that. It's fair. You know, I just questioned whether I was actually ever in construction or not, because I'm literally I can be so clumsy. And my wife likes to make fun of me. She's like, she used to be you know, trying to do something and she's standing over me pissing me off as I'm fumbling around with it, but yeah, man. So what else? What else? What other tips? What other stories do you have that, you know, have been major milestones or breakthroughs for you on this journey, the short journey for you so far.

Mark: It's just what everybody says, Dave, it's about consistency. You've got to show up every day. Now, like I know, everybody's had to deal with the TikTok bans or you know, your account got shut down for a couple of days because you posted something that maybe they should know or had some community violations. Unfortunately, those are the breaks and you have to overcome those. But still, you have to show up every day posts consistently and and after four weeks, like after about a month's time. You will start seeing the auction and it will just start rolling downhill like a snowball. It's an amazing thing like TikTok, an amazing platform for advertising your business. I like to use other forms of social media as well too, but really TikTok the main one, and there's people all over the world and that's the great thing about tick tock is you can reach out and develop that connection with just pretty much anywhere in the world.

Dave: So how have you gone from somebody who never made a piece of content likely in your life besides you know, taking a selfie and sending it somewhere, to going now to having and finding ideas to be able to make these short little content videos. And what are the majority? What would you say your secret to creating content is for Mark?

Mark: The secrets to writing a good copy, you have to write good copy just like he's just like you address in the tree. I've started to incorporate that a little bit better by doing a little bit more studies and reading books about copywriting. That's definitely helped. But again, like I a lot of us, we looked at what everybody else is doing and what seems to be working for everybody else. And I go with that. And there's really no secret to it. I know all the other affiliates out there we all copy a whole bunch of other material and that seems to be working for me and I don't know what else to say earlier but that ‘s been a good ride so far. Yeah, we'll just get better.

Dave: It's sort of like you know, my buddy over there ClickFunnels calls it Funnel Hacking and it's almost content hacking, you know? I mean, the entire, you know, the entire basically, you know, meaning behind Funnel Hacking was going find the funnel that's working and basically kind of make it your own. You know, don't copy it word for word. And don't you know, don't get into any sort of unethical where you're plagiarizing anybody or in some cases illegal. But you know, get that it's sort of like an artist who gets where to get your inspiration from, you know, basically the naked lady was laying in front of me and I painted her that she was my inspiration. Or I was sitting in front of a beautiful landscape or a beautiful beach and that was I mean, in met. Sometimes people will paint something that looks totally different than whatever their inspiration was. But every artist has for most every piece of art, some sort of an inspiration and I kind of look at marketing nowadays as simplified inspiration because you can look around there's so many different examples. I mean, it's like if anybody thinks that you know, they can't do this, that all you gotta do is go on to say tick tock, basically tick tock for 15 minutes, and you see somebody who you know, and this is no disrespect to them. It's more credit to them because they're an action taker, but they're dumber than you. They're uglier than you. They're fatter than you, they're skinnier than you, they're shorter than you, they're taller than you, you know all the little things that you may be sitting there picking off about yourself as aligning to this or I'm to that or I'm too unqualified. You got people out there who just got started and literally the next week, they've gone through some training. They've gotten some initial foundation and they're beginning marketing there. We've got people here in our community who are watching these shows, who are going through our training, who ‘s initial content, they're taking what they learned and putting it in their own words and then they start to find inspiration from other people out there on social media. So what you're saying there's brilliance in the simple answer, I get it, I understand it and I think that it just leaves somebody who really wants this really with no excuses. In unlimited inspiration. Would you agree with that? 

Mark: Absolutely something I always say to people imitation is the highest form of flattery. When I started my TikTok account I had four followers and now I'm almost up to 20,000. So it takes a little bit of time. But before you know it, it'll blow up like my 12 year old daughter who's on TikTok 23 and a half hours a day. It just blows her mind how the followers I've been able to incorporate and they seem to get a lot of her friends that like to join my lives as well too. They think it's a big kick and, and they're all really interested in what I'm doing too. So it's been fun. It's kind of been able, like it's brought me back to like when I was in college, I took Television and Radio Broadcasting. So it's kind of brought me back to my radio broadcasting days of being able to be on the radio and speak to people and it's been about 25 years since I've been there. But hey, it's like my flame again.

Dave: Nice man. So if somebody you know, maybe somebody who knows you and who's been following you on Tik Tok or somebody who's just landed here on this alive and is wondering, you know, maybe they're skeptical. They're sitting on the fence, like, based on like, what's happened in your life? Over the last when did you take the challenge?

Mark: I took the challenge back and you started getting into running my own business. I incorporated that like I said in the middle of June, and I haven't looked back since . One of the mind blowing things that happened to me was about a month ago, I was at the gas station fueling up my work vehicle. And the guy the next day over he looked over at me goes, Hey, you're that bald guy on TikTok that's making money. And it was kind of like it was like my 15 minutes of fame. It just really hit home and they made me feel good. And like I said, if I can do it, just about anybody out there can do it. All you have to do is just take, just take a little bit of time like I wasn't really when I started off. I was doing one two hours a day with my side hustle. Now I'm incorporated a little bit more because I'm getting a lot. I'm getting it. I'm way more busy than I was. When I started. I'm answering more emails, reaching out to people having video chats with people every day. It's just you know, it's fun and my wife says to me every day she's like, you're really enjoying this. I can tell and, you know, it's not a hobby, like keep like you said, you can't treat this as a hobby. You got to treat this as a business. And as long as you understand that, you'll be successful. You just don't quit, keep going. It'll work for you. You've got a great product you're in place, the product sells itself, just keep going and stick with it.

Dave: Well hey dude. Awesome, awesome. Keep it up. Congrats. You know, love to see somebody who you know. I just love to see somebody who doesn't want to leave their job just loves this and this is so worth their time, both from a happiness standpoint and also a financial standpoint, that you just you know, who knows where it'll take you where you'll be in six months. We'll check back in three to six months to see where you're at, but I'm just thrilled. It's such a different kind of message this morning just about, you know, this is possible. It's fun, it can be fun. It is fun. Like don't take it so seriously. And you know, I've always lived by or tried to don't take myself so seriously or else nobody else will. You know, if you get in there and if you take action like it'll come and it'll come just let it come to and you just you just embody that this morning Mark. So keep up the great work, brother and thanks for coming on, man. 

Mark: No problem. I know. Hopefully, I'll see you at one of your masterminds. In the near future. I'm really looking forward to one of those two. That's another one of my goals. So we'll see.

Dave: Can't wait man can't wait to hang out. Okay. I'll talk to you soon. Mark, see. I might make friends, go and check mark out and follow him on TikTok. You can see his handle there. So Mar productions, s o m m a r production. So more productions that's going to be his tick tock handle and you can check his content out there, you know, lift him up, support him, like his stuff, comment on his stuff. That's how we support each other in this community is we have an online community okay, that that's what this is and the way that we communicate and support each other is by liking and commenting and you know, if we see somebody going live or we see a video that somebody posted on tick tock don't just watch it and scroll by leave a comment and say great content, awesome creator, like something like that like to where you lift somebody up from this community and what will happen also which is which is interesting. People will begin to do the same thing back to you. You know, and you're more you're more quicker. You'll more quickly. I'm a little tired this morning. You're quickly building your connections, right? Because you know, what's the most important thing to somebody when they post a piece of content is that people engage with it. So if you're somebody who's sitting there engaging with somebody like Mark's content or any of our guests here, anybody from this community, you become somebody who they notice and somebody who's important to them, and then they even start commenting back on your stuff. And that's how relationships are born. And that's how we support each other. We have an advantage here. So we know each other and we can support each other when we see each other out there online. So do that. We'll meet you back here. For another episode. As Mark mentioned, we do have a mastermind coming up all last week. We interviewed speakers and talked about the mastermind. If you're not registered yet, go to your back office. If you own a mastermind ticket of course, go to your back office register now if you want to come spots are almost filled up my friends get out of here. We'll see you back here. Tomorrow at 10am. Eastern time. For another episode.

 Below is the transcription of this episode: 

Matt: Welcome in. Happy Monday. Good to see you. We've got an awesome guest. Somebody I'm excited to chat with somebody who's got a very interesting background because that's kind of where I got started. But I'll let her tell the story. Amy, what's going on? 

Amy: Hey, ya’ll.

Matt: How's it going?

Amy: I'm great. How are you?

Matt: I'm doing great. Do well. What's new, where are you calling in from?

Amy: I'm from South Georgia.

Matt: Okay, South Georgia. Nice. Alright. So tell us a little bit about you, your story, your journey. You started in network marketing and you've been doing that a long time. Okay, so, number one, how did you make it in that industry? Super blog. And number two? What's kind of been, you know, like, I'm guessing you're pretty successful and doing well in it. So tell us a little bit: what's your secret? And then also, tell us about you know, your introduction or discovery of you know, freelance digital marketing or digital marketing.

Amy: Okay. Well, I was, I lived in Panama City, Florida years and years ago and I got started in real estate there. And I didn't love it because I really didn't feel like I had the freedom and I just freedom was so important to me to be able to have you know, the ability to come and go and be with my family. And so I was working in real estate, as you know, as an agent, of course, and somebody approached me about another direct selling business. And so I started it because I thought if I saw an ad for this company in a newspaper or online or something, of course, online wasn't even a thing at that time, but I thought if I saw an ad for this company, it would be absolutely perfect. So I just started even though it was super duper outside of my comfort zone. It really was I had anxiety up the wazoo, but I started it because it just was such a great opportunity. And, you know, I know it sounds absolutely crazy to have done something for 20 odd years and had anxiety about it pretty much every day. But I did and I did it because I just thought there is nothing better I couldn't find anything better. That would offer me the ability to make a really good income and have the freedom that I wanted and so many other perks. I mean, I had free cars, I had all kinds of perks. And I looked for other opportunities just in case there was something out there I thought I wanted to be no open minded. But all these years went by and I never found anything that that to me could compare even though I had a hard time doing it. I forced myself to just suck it up every day and do it. But I finally got to the point in the last few years where I'm like, I don't have joy second it up anymore. I just don't have joy here anymore. And yeah, I made it six. It was a successful run. Obviously I wouldn't have stayed in it that long if I hadn't had some success, but it really just came down to the joy factor. There was no joy there was no joy. So last year when COVID hit it was such and I don't mean this respectfully to anybody who's suffered because of COVID but for me it was a humongous blessing because of the way it changed the business that I was in we were forced to go virtual. I didn't know how much I would love that. I had no idea how much I loved that. And so when we got into love about that I loved not having to have people come to my house. I love not having to clean up because people are coming over and it's not like people have come over. It's just, you know, you plan for people to come over and sometimes they show up and sometimes they don't and you know I'd have to boot my husband out and you know, I just I just loved that I also love that I can reach people nationwide that are even before it was only local people, you know, only as far as I could drive or they could drive to me and I live in southwest Georgia. And I don't know if you know a lot about Southwest Georgia but anyway, it's not a big metropolis or anything with you know, so I love that I could meet people in Pennsylvania in Minnesota and all of these places that I never would have been able to do had it not gone virtual. So when I took the business virtual last year, by the end of 2020 I was like you know what, there's a bigger world out there. I've been living in such a small world. And it's humongous. I wish I had started this what we're doing here 10 years ago, at least, and I just didn't know about it. Be honest with you. I was on TikTok looking for entertainment, literally only looking for funny videos. Where's the funny ones? Where's the funny ones in so I came across a girl talking about her affiliate marketing business and I literally said What the heck is that? I didn't know what affiliate marketing was. And so I had to look up the definition. I was like, Okay, and so I watched her take the 15 day business challenge. And by day four, I was like, Okay, I'm done with this other thing I've done for 25 years. I'm done. I'm doing this now. And that's literally how it went. And so here I am. It’s good to be here.

Matt: Wow. That's super cool. It's like it's yeah, it's crazy for me to think about that history and all of that direct sales and yeah, I think sometimes you're like, Man, I wish I had discovered this sooner but also there's probably just a lot of, I think people it's all just kind of like the lens that we look at their stuff, right. So like, you know, there's always the there's always a way to look at that and be like, well, wish I would have wished I would have right but then like, when you actually look at you I think when you actually sit down and look at like, how am I going to craft a story and how am I gonna craft sort of my journey and what and even outside of the marketing angle just really like what is my story? What is my journey and that's a really powerful, compelling one of the discoveries of you know, how to go online and how to take one's existing business on the internet. And also, you know, that's one thing which I find to be really powerful and empowering to people and the other one is, is from the marketing angle, right, so like from the marketing things and if you're marketing something in the make money online niche or something like that. I mean, just imagine, you know, unpacking 25 years for people, here's how I used to sell, here's what it looked like here's and here's the success that I had it, here's how it worked. And now all of that I've just opened up the whole world because I can now take everything that I was doing and start a new existing business model on the internet, which is the most powerful platform ever changing literally has changed everybody's income over the last like 18 months. Everybody went online. Everybody's online now. Yeah. Yeah, it's, well, it's super fascinating, super fascinating. So, you know, the first thing I hear with what you said is I hear a lot of experience in the sort of direct sales. Is that right? Yeah. So you're bringing people to your house, you're doing products, demos, stuff like that, right?

Amy: That's right. And I'm also a sales director. So I was also training other women, mostly some men to do the same thing.

Matt: Yeah, right. Yes. And so tons of you are more extroverted?

Amy: Actually, I'm an introvert, but I am a goofy introvert. I mean, I'm like I love to just when I say I was looking for entertainment, I just love to be stupid, silly. And, and my sisters, I have two older sisters. And they both told me I need to tone it down a little bit in these videos and try to you know, you're really not that I'm funny. I'm not, I mean, not that I'm hilarious or anything, but I just like to be goofy and my oldest sister's like, you need to be a little bit more professional. I'm like, damn. And then my middle sister was like, you just sound kind of salesy because you're really animated. And I'm like, Well, I'm just I don't know how to be. I've got the TikTok algorithm and I have not made friends yet. So I'm trying to figure out what to do to get this to get this right, but what did you ask me?

Matt: Well, I was just kind of asking about your, your history in direct sales because I was curious, there's probably going to be at some point down the road a little bit of overlap, where you know, where a lot of those skills that you end up becoming really helpful.

Amy: I hope so. I mean, I know I've done it for 25 years, for some reason. I know because I mean, I prayed a lot, a lot over the years. This was supposed to be doing more than just me doing it's also been doing and I always felt like staying here. Stay here. Stay here and it was almost like I've got a virus coming and then you're gonna see a new path in your you know, before you and so that that really is what happened, but also I have and I want to encourage anybody else who's new to maybe think about this mindset. I have the mindset that you don't quit just because it's hard. And even though that was really hard for me it really really was i You don't quit because it's hard. you persevere and you just keep going because around the corner who knows what is right around the corner, but if you quit you miss it. And so you know I've got that same mentality here now like this was so all of this completely new. Like I said, I didn't even know what affiliate marketing was. And thank God for the blueprint map because you are taking the time to go step by step, in detailed detail. You know how to set this stuff up? I don't know. I don't know how I would have done it without that. I wouldn't have had a clue.

Matt: It's yeah, sometimes I underwrite that because I've done that so many times and then people say that. 

Amy: Oh, yeah. Oh, yeah, you're right. It was like I seriously didn't have any idea what to do. So that was the biggest benefit to me. 

Matt: I was thinking you know, as I go through, as I go through, like, when I think about because I started in direct sales to when I think about direct sales, and some of the people that I've known who've come from that industry into this industry. There's a pretty big learning curve, especially with the marketing piece. Now, I think this might sound a little counterintuitive, because direct sales is very different from marketing. So Marketing involves a lot of curiosity, and it involves anti selling it involves more peeking curiosity and direct sales is something I studied for years and especially direct response marketing is really particular about driving to a sale. It's about giving people a clear path to a sale, as clear as humanly possible and telling them exactly what to do. And giving them one option. You got one option, here it is. Here's how to get started today. Are you ready? And I studied that and studied that and studied that. But then what I realized and this might be helpful for you because I because I had to go through this learning curve and a lot of other people and this should probably help you on tick tock is sorry, I've got a dog who is just going nuts. I've got a so I had to go through this learning curve. Many others who have been in direct sales or network marketing had to go through this where you have to go through a phase where you totally stop talking about the product. Right? So there's zero talk about the product and it's more so about just opening curiosity, right. Soƒ for instance, like one thing that I've seen do really well for people over the last let's say a year and a half 18 months I think over the last year and a half on tick tock in this industry. So specifically in the Make Money Online industry, but also in the weight loss industry and also in the dog training industry is more so doing how to style content so and what I mean by that for everybody who's watching is you start out your video with a very specific, engaging sort of hook right? I'm going to show you one thing I only show them one thing to show you one thing, sometimes people go into I'm gonna show you five side hustles or whatever. But if you can nail down your niche and and you can you can sort of learn from other people in the industry who are having success. For instance, I was reading about two electric vehicle companies that have launched in the last year. Who are basically just taking the playbook that Tesla already took and are replicating it. Did their cars look exactly the same? No. Are they the exact same model? No. They are. They're the same price. No, but generally the playbook. They look at Tesla with a 1 trillion whatever market cap and they're like, well, that seemed to work. So we're going to do the same thing. The same can be true of this or really any business model. But especially this one with content creation, so the TIC tock algorithms love you yet. Here's something to try the first thing is and I'll put your tick tock up here in just a second. The first thing is stop talking about affiliate marketing. That word scares people. So, rather than talking about affiliate marketing, what you can talk about is you can talk about words that are more common in our industry. So for instance, side hustle was a big one last year, and that one's even starting to go out a little bit but it still works right here's a great side hustle you can do from home that has little competition. Let me show you how. Right like a good little hook like that really helps with the second one I find to be working even better right now is work from home. Right? So early on in the pandemic. Everybody thought, Oh, this is going to be temporary. So all right. I'm gonna side hustle. Now everybody's friend, everybody, like you, has at least a couple days work from home. I mean, unless you're in manufacturing you're going to work from home at least a couple days a week. So now for instance, this guy he had put out a video he's got 10 million views on it. He grew multiple 100 1000s of followers in about a month. I think he's got half a million followers now. And he launched out this video that's just 18 Something about $18 An hour working from Apple from home and it's just a short little video. Actually put an apple on his finger. He got creative with it right so he said other people do a similar video. So you kind of hold an apple and put it on his finger and he's like at Hey, Joey, you know, apples hiring people to $18 an hour. I've seen other people do that and get millions of views with that specific video. And they always put a little kind of cool spin on it or tell a bit about their story or something like that, but you know, it's the same kind of hook and angle in the same playbook, right? But between those two, what people typically do is a structure like this. They'll start out with something like a quick hook that's three to five seconds. Hey, here's a quick side hustle. I just came across I wanted to share it with you. It can earn you know, whatever if the side hustles like realistically you can make like $25 an hour, whatever. $100 a day or $75 a day check this out or whatever. Give them some sort of hook but also a benefit that's in it for me right so it's not just a side hustle. It's a side hustle that can help you. Here's exactly how right you've got about you got like three to five seconds max. And then on the and then after that all that they do all that they do or maybe you've seen this but all that they do is they do know hold their phone up like this and they'll say here's a side hustle, blah, blah, blah, or, Hey, here's how to make $18 An hour working for Apple from home. And then they'll flip the camera around, right? So they'll hit like flip and then they'll show their screen right and they walk you through and it's just a step one, step two, step three step four kind of thing. And these be quick and it needs to be fast. And that they just say something like unfollow for more. Now, those videos are really good for follower building. Right? So for building your list of followers, those are really good for that you've got to sprinkle in along with that. You also have to sprinkle in your own story, right? So your own journey and you've got a compelling one of worth 25 years worth of direct selling about doing sort of your own side, you know, and you can, the way that you word that in and massage that in for people it's going to be really important because you've got this really unique story 25 years of that history. So now you've got great stories you can tell it you've got interesting little nuggets that you can unpack right for this same guy he and then I was telling you about him. He used to be a bodyguard. So this is a fun idea that you could use. He used to be a bodyguard and what does he say? What's his tagline? He uses keys he says something like the air I've got him right here um the headline he uses his day in the life of a bodyguard. So on his video the thumbnail that he puts on his video says a day in the life of a bodyguard he's not been to 60 of those videos. So it says day in the life of a bodyguard part 59 Day in the Life of bodyguard part 58 Right. So he started at one and then now he's at 59. So that's a day in the life of a network marketer. Right day in the life of an ex MLM or writer, you know, something like that right?

Amy: With the network marketer. Right?

Matt: Yeah, yeah. And so then people, they know that you were formerly that and people who were formerly that which there's a lot of them are going to be like, Oh man, here we go. You know, this is gonna be funny and you can tell jokes and you can and the point of those videos is just to endear people, you know, to sort of make you feel real with people. So you know, you do something like that, then you do just, you know, random content. That's more telling your story and telling your journey and hey, here's what's up today. You do, let's say a couple of those two or three, and then you sprinkle in another sort of video that's meant to build that following. And as soon as you get one of those to go viral that's when you post, you know, something like a day in the life of an X network marketer, you know, a day in the life of an affiliate marketer. You know, here's something, you know, three things I wish I knew before I got started online, you know, and you talk through, you know, over the last 25 years, I've been working in direct sales and doing nothing but selling people come to my house all the time, and oh my gosh, then one day, I stumbled on this stupid tic tock video and I figure out I can just do all this online, right? You know the story about how everything's going online and everything's moving online and you can start your own stocks online today. Something like that. Right. But those ones are really key after you get them because you will get one of those videos to go super viral. I don't really have a question about that. And so what I mean by super viral, I mean, like maybe 50,000 views or 100,000 or maybe a million views or something. But when that happens, right after that the trick to actually converting them into sales is and here's where you have a one up on everybody else in this industry. I guarantee it because what I see people doing is the top affiliates. I wrote about this yesterday in our weekly roundup of the top affiliates going live. Now, you might not have to go live every single day. But I will tell you that the top earners go live at the same time every day. They'll do like coffee with Ian or they'll do you know Hey, waking up waking up in the morning coffee. And you know if you've got 500,000 followers or million followers or whatever you might have every day somewhere in the range of 10,000 to 50,000 people who tap on your live and join your life, even though it only says maybe 100 people are viewing concurrently over the course of an hour or two. And that's the place you should not be selling or doing any form of selling in your video posts. But in your lives. That's the place where you bring all of that direct sales experience and all of that knowledge and all of your ability to unpack things for people clearly and present to people. Right. I mean, my goodness, if there's anybody in this entire industry who could do that, I can't think of anybody who could do it better than you could and that's where you go live and you just hold up that phone or you get a little stand for your phone, you set it up on your desk, and you just start answering people's questions. And the big thing is you call out every new viewer by name and you say hey, what's up? How's it going? Good to see you. Thanks for joining you know and you kind of just welcome into the room. It says if you're doing a home party, that's all like an Arbonne home party. And I don't know. Yeah. And you and you welcome people in and you and here's the trick, because when they see that viral video, they're gonna think well, okay, you know, I've been I've done this before. I've been to a home party with somebody like Amy before. I don't trust it. But then they get online and it's like, well, this is different. Like she's a real person. She's really nice. She's kind. I get it, they ask questions, you actually respond and then it's a totally different game. So so you're gonna, you're gonna get you're gonna get bombarded with followers once you get one of those to go live, and then comes the lives and then comes all of that stuff later. Which I think for you will be much more seamless. The first part for you to focus on is just that virality piece and really get yours to go viral and getting that traffic and getting that that will happen like and I would say that if we go hard for a couple months, and it doesn't days, you might have to create a new account, but I don't think I don't think that that will happen. I think most times people think they need to create a new account because their shadow is banned. I think that they just haven't really hit the algorithm quite perfectly.

Amy: Those are great tips. Thank you. Thank you. Thank you. Thank you very much.

Matt: If I think you've got when I look at your when I looked at your channel and stuff feels like you've got a really good start. And I think right about now is time and the reason I say I don't think you'll need a new you've got over 1000 views on one of your videos. I think a lot of times the people who need to start a new channel are the people who start out and they have like 10 views or 80 views on every video and it looks pretty clear that the algorithms are holding them at a capped amount of views in your case. I wouldn't I wouldn't listen to the people who say you need less enthusiasm or anything like that just keep being you. But I wouldn't do it is that How to style content that is stuff that goes by that's what people watch over and over and over again. And just make how to style content however you feel comfortable or however you feel.

Amy: I feel a little bit unsure about copying other people's videos and I mean I know we're supposed to put our own spin on it and that kind of thing, but I've got to get it in my head that that's truly okay to pull up successful accounts and find their videos that have done really well and just recreate it I have that's okay.

Matt: Yeah. So. So, the other way to go about that is more of a reporter style. Right? And so, if you think about there's people online, there's people on TikTok who have accounts where literally all they do is like report their there's news outlets and then there's like anchors and reporters who are independent reporters and stuff, right and so they they'll say, you know, breaking reported by AP news or whatever you can, you can create those styles of videos by saying something like, Hey, I just came across this this like side hustle and I just heard about this and I wanted to share this with you check this out. This is really weird. What do you think about this? Now notice the spin on that right? I heard about this. I just stumbled upon this. This is interesting. I thought this was a little weird. What do you think? Right? So now so because there is some people who are like, well, if I haven't tried every single side hustle that I talked about in my videos in my marketing, you know, it seems like that's like misleading or something which, but whatever moral world someone's living in if they have a issue with the morality of that, whatever, you know, that that's whatever, you can even just put a little disclaimer in your video that just says, I haven't I don't do this side hustle, right? Like, you can say something like disclaimer, I don't do this side hustle. I've never tried this. Like I read something you could put on there. It's not that big of a deal. Like people don't really care that much. They're more interested in just people losing sight of the fact that what all you're trying to do is open the mind of somebody to the possibility that you could potentially, you know, make money online or lose weight faster or train your dog to not bark at the mailman or whatever. But in your case, that I think that it's getting i And maybe that's my fault, but I think I sometimes I don't portray as well, that there's different ways to approach that style of content. Not to mention the fact that if you think about another one that's gone really viral is like making $25 an hour for Tesla working from working remotely from Tesla or something like that. If you were to drill down to the very core of like that video, which has been created by probably, I don't know 100 people or more on tick tock probably way more I don't I have no clue. If you drill down to that, really all that it is is literally just telling somebody about a job listing on a website. Like yeah, the level of proprietary pneus in that type of a video or that style of content is there isn't any, like, there isn't any proprietary Enos and a lot of that is getting lost that proprietary Ness for content for digital art and stuff which is why NFT's are becoming so popular is because a lot of that is like who owns this? No one even knows anymore, right? And TikTok muddled all the waters on that. But we have this sort of antiquated idea that somehow that's a copyrighted thing from a movie or from a TV show, but that's just not how social media works right now. Now we have to be careful that we don't exactly like we're not stealing. So what some people will do is they'll create an account. They'll download other people's videos and post them as their own. That is wrong, for sure. But you can also just change your headline a little bit right? So if I'm going to go out and I'm going to find the one about Apple or something like that. If I'm going to go and show or redo that one. The way that he even introduced it makes it a totally different piece of content. It's not even recognizable, aside from the beginning saying something about $18 an hour from Apple, right. The way that you could do that is you can break down what's what's $18 An hour times like 25, so 25 hours a week, right? You could create a new piece of content, that's okay, so 25 times 18. So that'd be $450 a week. So it's really simple to be like, you know, did you know that there's uh, you could say the headline could be, here's a simple way to make 40 or $50 A week from Apple remotely, and only working 25 hours a week, you know, or something like that right? Work. You could say, could you actually be able to work 25 hours a week? I make $450 from working from home from Apple or working remotely from Apple, or something like that. Right now. It's not $18 an hour from Apple. It's $450 a week from Apple working part time working less than 30 hours a week. Let me show you how right now the words aren't even remotely the same. It's just talking about that similar thing, you know, so, um, I think that the objection you're feeling internally, I don't want to just skip over and say it's not legit because I think what you're getting at is like kind of a legit feeling like, the feeling isn't so so much that it's like, no, this is morally wrong. It just feels like it's lacking some novelty. And that element I think is true. And the reason that's true is because you're right, it is lacking a little novelty and that's why some people when they create these videos, it doesn't work. It doesn't do the same thing. Because they didn't put it up on their finger like and didn't make a funny joke out of it or they didn't you know, there's a difference once you get thoughtful about how do I put my spin on it? And how do I do that? I don't know if that makes sense. What? What's coming up for you.

Amy: I feel exactly everything that you said. And I agree. I mean, that I think that's it. I just felt like it's nothing new. It's something everybody's seen before because the people that I'm following I see nothing but these types of videos constantly because that's who I'm following. But I've got to remember not everybody in the world is seeing these same videos because not everybody's following. You know, the people like us who are affiliate marketers.

Matt: That is, that is your first huge takeaway. That is a huge takeaway, because there are billions of people joining TikTok today who will discover your videos and this is going to be the first one they see. Right and the thing I do is I go back to my first moment 10 years ago when I first got introduced to MLM and it was the first time somebody it was just when MLM was starting to come online or introducing me to this. Man, it was some sort of leverage system and they started showing the pyramid and they started showing how the all the trickle down. And you can do this all online and I was like, I am going to be so rich. And and but so all of that like I didn't really want to be in that MLM maybe and I didn't know and like, like, well, I don't know if all of it really fit and there was lots of companies putting out these kind of videos, but that was the one I saw first. And I remember the chair I was sitting in. I remember the room. I remember. my dorm room was 701 I everything. I remember everything. And I remember calling my friends and they're like do this pyramid scheme. And I was like, I don't think but what happened was that moment my mind was opened, right and anybody could have made that video. Lots of companies did make a video that was very similar, but they split their spin on it, put their own spin on it, kind of put a new headline on it. But it was network marketing, right? But it was the one I saw changed my life forever. And it's not so much that that video was super unique or super, you know, that it was perfect. It was kind of a lame video honestly. But it was that moment where my mind got opened to the fact of like, oh, people like me, are making some money out there online. Or I could work from home with Apple or I could work for Tesla, like the most successful one of the most successful companies ever work for $25 an hour from home like that's crazy. And then they're gonna be like this. This lady's interesting. I'm gonna follow her and then guess what? Amy goes live the next day and she says, you know, a lot of people saw my video about working for Tesla, you know way better option than working for $25 an hour. Check this out. Right? And now they're like, Wow, right? See, some people have that internal like, that little that like hesitation because it's like, well, I'm working for Tesla, like what does that have to do with me and my business you know, but the reality is you're just opening that little that little sliver of like, oh, wow, this is cool. This is interesting. Wow. How did I get into this world? Like I've been in? I've been in the TikTok cartel. I've been on TikTok. I've been in all kinds of tick tock. Yeah. But now they find themselves, you know, tick tock tossing one little, you know, video out in front of people from Amy and saying, you know, all these people would never see a video on digital marketing or making money on the internet or something. And guess what? a percentage of those people are going to stick, they're going to follow you. They're going to watch your stuff. And then you're going to go live or tech, even if you don't ever go live. There's a lot of people who never go live. I would love to do that. But you have time. hours, right? 

Amy: Yeah,

Matt: Well, you'll get there.

Amy: I'll get there maybe by June. I want to do that. I'm ready. I'm ready to go live.

Matt: So yeah, you'll get there. You'll get there. But there's a reason I think that you've got to break through this first one, because it's gonna make you a more well rounded marketer. Because you've got all of these skills. It's like you're overloaded in just so many skills that end around the relational aspect of this business around building and around, selling and around, just sort of that whole structural build. And then this first piece, this front piece is a totally new ballgame, which is exciting, right? Like, I feel like I have, I have a lot of people who have worked careers for 15/20 years or something and they come to me and they're like, I wish I would have done this much. 20 I was like, Yeah, but the other benefit. I feel like that you know, somebody who's at 20 or 30 doesn't get to feel necessarily which neither right or wrong, but is the fact that there's a new challenge is like people finding new challenges in every stage of life and new things to run after a new skills they have to form and even even feeling like you know, you've put out a lot of videos and you said the TikTok algorithm doesn't like me yet. Like that there's nothing better than that. I tell people that every day who come to me and they're like I just can't break through. I'm like, this is the best. This is the best case, right? Because now when you do break through that and succeed, you've got this huge skill set that you had to, you know, just crawl through mud to get to, you know, and you've built a new skill and you feel revived. Like there's this new challenge ahead. There's this news that's so good for the human spirit. It's so good for us as humans to always renew and revive that feeling that there's something new ahead, so I don't know. I just but you're also talking like the ultimate optimist here. 

Amy: I'm the same way I feel very, very optimistic about all of this. But the thing that is so exciting is that after 25 years of drudging through the mud, like you said, I couldn't find anything else that I really felt was worth my time until this is it. So I will persevere. And, you know, hopefully a year from now, I'll come back on here and I'll say things

back on way before that, but we're gonna put up your TikTok so that people so we can get that following up a little bit. And have a bunch of people follow your page.

Amy: Thank you all!

Matt: And I think and I think you'll absolutely breakthrough that that followers, I think you'll probably my guess is in three months, you'll look back and say 1000 followers, like really, I was concerned about that, you know, it's always kind of these like weird barriers that we make up in our head and it's like you break through it, you're like, oh, wow, okay, it was just, okay. I got this. Amy: You know, I remember celebrating with my son when I had about nine hours around so yeah, I appreciate every one of them.

Matt: That's awesome. Well, when you're at 50,000 followers, I'm sure it'll be. I'm sure it'll be a totally different game. Yeah.

Amy: But thank you. I wrote them down and they were so helpful.

Matt: Cool. We're always just here to help. So I'm always around and our team is always around. So thanks for coming on. And if you have questions in the meantime. Enough, well, happy to help. Thanks for coming on, See ya. All right, y'all have a great day. Alright guys, make sure to give me a follow make money with Amy online you can give her a follow there to make money with Amy online. Give her a follow and also leave a comment on a couple of her videos, give it a little boost, give it a little jolt that always helps with the TikTok algorithm and encourage Amy to keep going to keep pushing through. We're gonna have lots of people. We have lots of people watching this live but we also have a couple 1000 who usually watch after the fact so you're watching this as a replay. Grab this handle and give it a watch. So, guys, we're going to be back here. I believe Dave is going to be back here tomorrow. I was just covering for him this morning. But I think he'll be back here tomorrow at 10am. Eastern Same time, same place as always for Wake Up Legendary. I'll be back here hosting on Wednesday and then Dave will wrap up the week and that is a wrap. Have a good one everybody.

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave. Another episode here live as we do five days a week, and we've been focusing this week on our mastermind that's coming up December 3, fourth, and fifth. And if you check the comment, pinned comment right down below, you can actually find a link to go over to our mastermind sort of info page sales page, whatever you want to call it. There's not actually anything for sale though. If you have a mastermind ticket, you can register this week and do it as soon as possible because seats are filling up. And it's registration on a first come first serve basis. Now, we've been having like all of our speakers and stuff this week, and we're going to continue that theme today with the person who ironically was the quickest to ever hit the platinum rank in our affiliate program. Help me welcome to the show. Sarah Robin. What's going on Sarah? 

Sarah: Hi, how are you? 

Dave: How does that feat feel to hear me say the person who was fastest to ever hit the platinum rank in our affiliate program?

Sarah: Um, kind of mind blowing like I still don't really think about it too much about how crazy it actually is.

Dave: Yeah, it's fascinating how, you know, how really there is no there is no sort of, like set template or set experience that's mandatory. I mean, anybody can literally come into this world and completely blow it up at any time. And I hope that that's a lot of inspiration for those of you who are feeling like you're ready to get started or you're ready to start over, which some of us have to do, you know, sometimes just a daily commitment. So I'm looking forward to hanging out with you. Are you looking forward to coming to Orlando?

Sarah: Yes, I'm so excited.

Dave: Yeah, yeah, it's gonna be, it's gonna be a good time. This is going to be your first. Is this going to be your first ever internet marketing live event?

Sarah: Yes.

Dave: Yeah. So that's interesting. You know, there's quite a few people who are going to be actually speaking who this is going to be their first Legendary event. And, you know, I don't forget if I asked Austin, I think he's been to some events. Brian has definitely been to some events. Andrei, I don't think he's ever been to any internet marketing event. And you too, so how do you feel that like your very first actual internet marketing event, you're also going to be speaking and sharing some of your strategies and your story?

Sarah: Um, it's a little nerve wracking, of course, just because I am new to the industry, so I'm coming into this, you know, kind of like the baby of the group almost. But at the same time, it's super exciting because I feel like me and Andre being such beginners still have this different perspective than we already were deep into it. So I'm really excited to be able to share that with people because it's something that I can do with the accomplishments that I've done. I can connect with people that have been doing this for a while and people that are just brand new and be able to just help them learn and grow.

Dave: Yeah, yeah, no, I agree. I actually think that it's actually really important to sort of keep a beginner's mindset. And I do think that there's a difference between a beginner's mindset and a newbie, right like a lot of times people call themselves a newbie. I think that that's sort of a demeaning label. And it's not as empowering of a label. I do believe that like what we say to ourselves and labels that we give ourselves are important. But having a beginner's mindset means that you like to keep it fresh. And for me, one of the reasons why I continue to create content and continue to do this show and try to stay in the trenches as much as possible because I do want to stay connected to that not only that beginner's mindset, you know, of always being open to learning, but also I want to stay closely connected to my kind of target customer. You know what I mean? Which if somebody just freshly bought one of my products, that means that that person is like my ideal customer. So there's also a lot of value for you, or anyone else who's listening to get closely connected with other people and figure out why they bought what made them buy, what's their story, what are their pain points. So this is going to give you a unique angle and quite possibly an edge to be able to have some of those conversations not only just to offer value, like from you to them, but also for you to have like one on one face to face conversations interactions with people who are actually kind of your your kind of target prospect, your target customer that you're actually going for, you know what I mean?

Sarah: Yeah, it's really exciting. I'm excited. Just not only even meeting other affiliates, but just everybody in general that's attending. It's going to be a lot of fun.

Dave: So tell us a little bit about your story. Like just for people who don't know you, just kind of what happened. I think you're only into this about a year, maybe a little over a year. How long

a little under a year March is when I officially started as an affiliate.

Sarah: Okay, so just for people who are new who have never heard your story and like how, where you came from and how you got started, like give us the nutshell version. Yeah.

So I was working at a grocery store, a local grocery store in the seafood department. I was working six days a week, sometimes 14 to 18 days in a row before the next day off just because I was trying to make ends meet. It wasn't really cutting it so I started looking into things online to, you know, make something on the side. And I came across a 15 day challenge, went through it in about I think it was the exact 15 days and then started in March as an affiliate and just started posting and things went from there.

Dave: So in the grocery store not only in the grocery store, but in the seafood department. Are you still doing that job or have you kind of moved on from that?

Sarah: I moved on and I ended up being able to quit my job. I believe it was in the beginning of July when I officially quit. I probably could have done it a little sooner. But of course I was worried just in general that you know the imposter mindset. But once I got out of that funk, I was able to quit and go full time online.

Dave: So not only in the grocery store, but in the seafood department like How did you land there?

Sarah: Initially, I was hired for produce, but they weren't giving me hours so I needed more hours to make more money, and they had an opening in their seafood department and you know, I enjoy seafood being from Florida. That's like a big thing here. So I was like, you know, okay, I guess I can learn something about and be able to maybe cook something up at home and it was fun. I enjoyed it. It was cold all the time though.

Dave: Right. Right. Right. And did you ever like to go home smelling like fish every day?

Sarah: No, I had a method where I wore a sweatshirt and apron and I liked to leave those at work and would come right in the door and like to make sure my shoes were left outside. So I definitely worked around that but I also worked in a restaurant a long time ago. So you you kind of learned how to not come home smelling like

Dave: Right, right, right like a grease trap. Or like a dead fish whatever I came home from fishing, you know I had to take all my my you know my fishing clothes off in the garage. You know what I mean? And put a towel around me and then go either jump in the pool or jump in the shower. So I didn't. I didn't work in a fish department or grocery store but I got a little experience with that. So, so awesome. So did you when you were when you were when you were? Oh I was gonna ask you this, did you go to college? 

Sarah: Yes, I did. 

Dave: You did go to college.

Sarah: I graduated in December of 2020.

Dave: Okay, so do you have a bachelor's degree?

Sarah: It's an Associate's.

Dave: Okay. Okay.

Sarah: I have charted a bachelor's degree but once I started this I was kind of like, well, let's hold off 1000s of dollars on hold off. Yeah, but the books are expensive. So I was kind of like, I can make this work. You know, maybe I can just function up the degree I have.

Dave: So what is your viewpoint now on college in that like now that you are doing this like what do you have plans to go back or you've definitely not leaned back like what's your opinion on it now that you have other experience doing?

Sarah: I think one of the big kind of wake up moments, starting all of this was that you don't have to go out immediately after high school and get a degree. And that's not me taking away because that's what I did. That's not me taking away from getting a degree I do think that like it probably wouldn't be a good idea to at least have like some experience with classes, you know, even if you only have like a semester. So as far as going all the way through like associate's bachelor's, master's doctorate, all all the way through. I feel like you can hold off on that until you figure out something or if you do figure out something that you love. So it's almost like my perspective switches from the only option is college to a kind of mindset of like, yeah, I could help but you know, you have choices. It's not, you know, end of the world if you end up not going. I've had plenty of friends who have come to me asking me about what I do. And if I would go back if I would not go to college, and I will say that I probably still would have just for the experience and the things that I did learn. But I wouldn't sit here and say that, Oh 100% College was necessary for me to be able to do my job and be successful. It helps. Yeah, but it's not, you know, one of those things that drilled into us where it's like, you will not be successful if you don't get a degree.

Dave: Do you have student loans from that associate's degree?

Sarah: I don't actually. I was fortunate enough here in Florida. They have a thing called Florida Prepaid.

Dave: I did that. I did not know I have that for my kids, actually, for my oldest. Not for my youngest yet but I did, so you had that.

Sarah: I had that and then I have some scholarship money from doing a few essay contests as well and then I was working two jobs when I graduated high school, so I was lucky and thankful. grateful that I didn't go and do you know any student that

Dave: Yeah, yeah. And I wasn't really. I wasn't at all trying to leave that question in your trash in college. Like because you're, you have a fresher perspective than a lot of people and you definitely have a better perspective than I do. Have you ever gone to college? I'm just interested to know what people's opinions are of going to college. You know what's cuz I feel like and again, I didn't even have this experience, but I feel like kids are sort of, I think you said this sort of pigeon holed or or kind of made made to believe that that's the only choice right because you get built up about that as matter of fact, I even might find out my fight. Last night, Daddy, did you go to college? I was like, No. And then she was like, Mommy, did you go to college? And she was like, yeah, and then she was like, Why didn't daddy go to college? You know? And she was like, well go ask daddy. I'm not gonna explain to him his choices. So yeah, like I just I just feel like, you know, I don't know, I just I just wish that kids weren't as I guess, made out made to believe that that's like the only option but I do still feel like there's an important transitionary period like you said, that like 19, 20, even 21 Like those two or three years to kind of go and have almost wish like it was less about just going from the high school classroom into the college classroom, and more about, like exploration and adventure and even traveling, like I wish that there was that was our culture and our society because I think at that age, what's really important is to is to kind of explore and try different things right?

Sarah: Yeah. 100% It is something that I have a younger sister. She just turned 17 in September so she's really getting the like freshers experience between her and I for what it is that high. Schools are talking about and they still are just the same. It's like you have to do everything for college. Because if you don't, then what are you going to do, you know, work at, you know, and there's nothing wrong with it, but work at fast food your whole life and it's like that's not necessarily the case. But that's still something built in and I try to express to her like my opinions and experiences of yes like getting a degree you know, especially if it was made available to us option like it is her and I with the Florida Prepaid you know, take advantage of that experience, but you don't need to kind of beat yourself down with a hammer that you know, if you don't get that degree, you're not going to be successful in anything. I always went through high school and even through college before finding affiliate marketing. Always thought that my mindset was crazy about wanting to be able to work, to enjoy life, to travel, to spend time with family. Because it was just not the norm. And I really wish it would be a faster transition for you know, young, younger people coming out into the world from high school that there are other options out there that can allow you to do that.

Dave: What do you believe is the norm? And you're talking about basically social messaging, right? Okay, what do you think is the norm because I'm just wondering even how many other people might be able to say, Well, yeah, that seems like that's been the messaging I've got too.

Sarah: For me personally, definitely if you know, you're going to graduate high school, you're going to go to college. Even if you just get your A at first you have to have a degree as a base to be successful, then you need to find that full time job with a company that you can really grow with and build a career around. And once you do that, then you've made it but then you have to work until retirement fills up, build up that 401k and make sure they have great benefits and then you can retire and that's when you can, you know, do things that are fun, etc. in life. And I viewed it from my parents as well. However, they did always incorporate like we did take time off and you know, go spend time with family and do stuff. But I saw how difficult it was to be able to take three or four days off to go see my grandparents. And that just never didn't seem right. And I thought I was crazy because that norm was always shoved down your throat of just like, Nope, you're going to have that job and you're going to be working all those days nine to five and you'll retire eventually but I always was like this doesn't see right doesn't feel right if I want to go visit my grandparents or you know take some time off to go watch my sister at a swim meet. I should be able to do that.

Dave: Yeah not have to basically beg or feel shame about it right or guilt about it. It's without going into the long story I was talking to my wife about or my wife was talking to me about a situation that happened back when her mom was employed as a teacher, and it was just unbelievable. I mean, and obviously this was, this was 40 years ago. But I mean, the way that we thought about things like what you're talking about when you can have fun, for example, stay on topic, when you can have fun. I mean, you're sitting there telling a 16, 17, 18 year old kid that well, here's what you're going to basically do for the next like 30/40 years of your life and then when you're 70 That's when you can have fun. No wonder there's so much rebellion, you know, no wonder there's so many you know, I don't know I mean, just I think we're beginning to see this culture of people kids pushing back on and in figuring out ways, especially with the internet now to be able to live life and make money at the same time. And I think that that's, you know, that's the the ultimate, if we even think back to our ancestors, you know, I mean, what were they doing even as they were hunting and they were gathering and they were farming, they were still with family, you know, they were with their tribe. They didn't go and clock into some bush, you know, sit in a bush all day, unless they were hunting, you know, but they didn't go in to become sort of robots. It was important. For them to think it was important for them to have family tradition to have you know culture in so forth. 

Erin: Sarah.

Dave: Welcome to the show. This is my wife Erin Sharpe, everyone.

Erin: When you went to school, did you have to pick a major like before school started? I’m a few years older than you but did you have to pick it before the first day?

Sarah: They had an option where you could pick undecided but by the end of the first semester, you had to pick something and I another you know fortunate things like the Florida Prepaid my mom was like okay if you want to do medical do something medical don't want to do something medical pick a business major because yeah, so I ended up I ended up picking like business management. And I had gotten a few classes done for a minor and hospitality like later on, if I went back, which I might go back to in the future, who knows? Yeah, it kind of just depends on where things go. But yeah, when I remember filling out the paperwork with my parents before, you know, picking classes for my first semester, and they were like what you want to do and I was like I hadn’t thought it out. 

Erin: They are still doing it that way. Like you know, I graduated in 2004. So I mean, I was it was 99 when I started college, and I remember that experience and then feeling like I got the feeling they were annoyed, or like exasperated, and I also looked around and everybody else seemed to know but their parents probably or maybe they didn't know maybe they had passion about something but I didn't know until the guy's like, Well, what do you like to do? Unlike I don't know, what do you mean? Like? So he's like, Well, what is your job to do? And I said, I want to know why people do what they do. And they were like, okay, so you'll need your insight. I'm like, All right. And I ended up being something I was really interested in. I mean, I have my master's. I'm not knocking school, but I just think the process is definitely broken. Because thinking about you changes your mind. How much money would be wasted because then you got to like to do all different prereqs and stuff. 

Sarah: And I remember asking at one point because you know randomly as a kid coming into the world you like to change your mind about things all the time. I was like this. What if I went into this major and she was like, you'd basically have to start school over and I was like, exactly. That seems like not a lot is that we got arduous things, but if you couldn't afford that, you know. Erin: Anyway, sorry, to butt in. Bye Sarah! I'll see you next month.

Dave: There Yeah, and that actually my wife is like a pro like she actually enjoys teaching and like school and stuff. So actually hearing that like perspective from my wife, like the bit of griping you know about how the process works is coming from somebody who actually enjoyed going to school, was good at school, and even one day has a dream about potentially being a professor. You know what I mean? Like we have we have retirement dreams, and ironically hers are, you know, and maybe by then I'll convince her to you know, have her own events or course or you know, I don't know, but regardless she wants to she envisioned in her in her What do they call them golden or silver years like being a professor, you know what I mean? And it's just interesting, you know, it's interesting, because the truth is, is that, you know, we have a society that trains us to be order takers and trains us to be you know, just just just take orders, you know what I mean? Essentially factory workers, you know, and it's critical thinking skills are not taught in school, you know, so when we come into this online world, basically, the reason why so many marketers, quote unquote, marketers, really, these are the scumbags I think, are the ones who are like, Oh, we're gonna do it all for you. And we're going to, you know, tell you just just click by click, we're going to, it's basically all going to be done for you. You know, and people eat that up because, you know, we've been trained not to think we have been playing it right. So, like when we have students come into our program, when we say, Well, look, here's the blueprint, we're gonna we're gonna train you and we want to train you to be independent, not independent. We do have, I mean, I think we've got a pretty pretty, pretty amazing success rate with a very low complaint rate, right? But you can tell there's a little bit of friction or a little bit of resistance when you first start giving people that message because they're like, Hey, hold on a second, like this is different. I have to make the decisions. I have to be responsible versus the boss or whether it be the boss standing at the door waiting for you to clock in, or the clock in the machine, waiting there for you to clock in. And all these sort of things that are there to hold you accountable and also give you your orders for the day. That's sort of what we're used to. Well, I'm just here to do my job. You know what I mean? Like, we sort of develop that attitude of, well, I don't really care what happens as long as I just do my job. Entrepreneurship is the exact opposite of that. So have you enjoyed that process of entrepreneurship and sort of what comes along with that? Or was that a difficult transition? For you?

Sarah: I think it's both. It was definitely a difficult transition. Because I mean, even when I started before launching as an affiliate, and as an entrepreneur, I still sat there with doubts of just like, how far does this go, you know, because that's stuff that society tells you was so drilled into my head. Once I like it, I commit to it, I guess, and I quit my job. It was definitely a transition where I'd wake up and I was like, Okay, what do I want to do today? And sometimes there were moments where I just kind of sat there in the living room was like, Okay, let's go make content. It was definitely weird to be able to decide what my schedule or like my daily itinerary was. But now that it's been a while, I really don't ever imagine going back, unable to do a whole bunch of things, whether it's, you know, grandma calls, and she's like, Hey, can you come up for a few days? And I'm like, Yeah, I just need the Internet. You know, a WiFi password and bring my laptop and maybe like an hour or two and I can do whatever you guys need me to do. Or my sister's like, Hey, do you want to come with me and some friends to the movies? Yeah, no problem. You know, my mom is asking for help because they have a whole bunch of dogs. Hey, can you help me get this dog, you know, to the vet for their checkup? No problem. I'll just push myself back to later in the afternoon being able to make those decisions and really make it so I'm making money work for me. And I'm working to live instead of just working to keep the wheel turning is something I don't I don't ever imagine giving that.

Dave: So speaking of your daily itinerary, what has sort of become what has become high priority activities in what has become low priority activities for you on a daily basis?

Sarah: High priority is definitely my home and my family. That's just me. So obviously, the more time you put into your business as an entrepreneur, the more you'll get out of it. You know, but I made like, strict kind of rule for myself where it's like on weekends, my boyfriend and my family and my sister don't have work or school so I'm not doing anything on the weekend so I can spend time with them. During the week it's definitely you know, the household I have pets, family, you know, my own personal health and well being and then it'll transition into Okay, let's do the work stuff for the day or the week. You know, if I end up back, creating things, and then it just kind of goes into finance too.

Dave: And that's I'm glad that you said that because that was not what I was thinking about when I asked it but what you the answer that you gave was wonderful and perfect and an additional, you know, insight into your kind of life priorities, which I think are really important. And I think sometimes when we start a business it becomes all about us. We're willing to do anything to succeed and oftentimes sometimes family life and sometimes relationships stuff gets sacrificed a little bit. You know what I mean? What I'd like to ask now is what are your priorities in terms of marketing activities or business activities on a daily basis versus low priority items that you realized cash this isn't really that important for me to focus on and maybe then I thought it was important to begin or whatever. So high priority kind of business marketing activities on a day to day basis versus low priority?

Sarah: I'm kind of you know, still developing over time because there's a lot of different ways you can go about it because being an entrepreneur in this industry, you can do anything that you want the way you want to do it. I think for me, I put a high priority on communication and being real like being myself to people. The wearing talk on life in this interview in my emails in my responses to comments and DMS is always how I would talk to my friends and family. You know, maybe a little more big girl words like professional words in there. But I don't change. The main messaging for I think one of my top priorities in marketing is definitely my communication with people. And then it would go into you know, okay, what kind of content and how frequent the content, but I feel like some of the things with social media that's kind of dangerous is that we get caught up with following views, likes and stuff like that. And of course, it is beneficial to the business as far as growth of the social media account, but if you're focusing more on your messaging to people and to kind of virtually reach through that screen and help people along I feel like those numbers don't have to be crazy.

Dave: Yeah, I agree. I agree. And you have some experience, and I want you to talk about that a little bit at the mastermind. Just for those of you who are just tuning in Sarah is the fastest affiliate here at legendary and again, not all customers who come through and buy our training our products become affiliates of Legendary. She just happened to want to become an affiliate of legendary and sort of promote our products. And she was the fastest ever to hit the platinum rank, which is a pretty huge accomplishment and you've had some ups and downs. It's not all been, it's not all been running through a field of rosy flowers. You've had accounts shadowbanned you've had to, in a sense, you know, pivot, not completely start over but you've had you've had some moments that probably took your breath away, and you had to say, hey, you know, what am I going to do now? So, I thought there was a great question here. And maybe this might be a way that you could weave that in. We'll take one question Jason minor asked Sarah, what's your aha moment that changed everything for you? And what are three things you wish you knew when you first started that you can give to the complete newbie? 

Sarah: I think my aha moment was the first time I received an email response. So we set up our email automation system force, I use Aweber. And I had someone reply to one of my automated emails and just kind of told me their story, asked me questions and just was looking for more insight but I think receiving that email because the lady had mentioned in it of how much of an inspiration my story was to her. I think that was my aha moment of just kind of like, it doesn't have to all be about business. That was kind of my aha moment as an entrepreneur. Of course, you know, we need to make money to survive, but being able to help someone along and change someone else's mindset or help them develop a new mindset or new skill base is kind of what the goal is. So I think that was my aha moment of kind of combining. Yeah, you've got your finances worked out of course because you need to survive. But being able to make a difference for someone and help them through something that was difficult for you, was one of the most I think, just mind blowing moments. When I first started. Three things that I wish I knew when I first started, definitely wouldn't be that, like, the followers and the likes. And the view is not everything. You know, it's, you know, an aspect of your business that can be important but you know, you don't if you're having videos or posts that aren't going viral, that doesn't mean that things aren't good for you. It just means keep going. You know, it's kind of like getting back up on the horse. Another one would be don't let the hate that's going to come in. Change your morals, your ideas and your messaging. I had internet people hate and I also had people in, you know, the real world.

Dave: IRL?

Sarah: Yeah, IRL. And IRL had, you know, comments and things and opinions to say and you can take it into consideration if you want to, but really knowing what you're doing and doing it how you want to do it is kind of like the golden thing to keep telling yourself for sure. It's not letting those people who are either jealous or just upset with things that are going for them. affect how you're doing things. A third thing would probably be to have fun with it. Don't put so much pressure on yourself when creating content. I think that a lot of people are like oh, I've got to make this many videos. Yeah, have fun with it. You're setting up your phone, as if you're making TikToks and videos with your friends. You know, not putting so much heavy stress on it actually can make for better content. 

Dave: Yeah, I totally agree with that. I totally agree with that. Well, Jason, hopefully that was helpful. I want to go back to the aha moment that you said that you had and just just share some thoughts that I had that came up for me as you were saying that you know, I You mentioned basically that having somebody respond that piece of content or something that you've said really kind of impacted them and in a sense would have changed their life or change their perspective. Right.

And what came up for me when you said that was that I really believe that buying something can be a spiritual exchange, you know, and it is a spiritual exchange. And I mean, I try to not buy anything that doesn't give me spiritual value. And what do I mean by that doesn't mean that I buy it and all you know, I'm sitting there praying to the, you know, the good Lord up above, I've just, that's not what I mean. I don't mean like in the like, in the like, prac like, like the religious sense. I mean, that, like if I buy something, it's because I want to, I want to buy something from people that I feel share values that I have, or that I aspire to have. I want to buy something from people who have a mission to deliver good value and help people and help them transform. Like I want to give those people money, you know, what I mean? And in return in exchange, you know, I want to receive something that's going to improve my life. You know what I mean? To give me happiness, to give me joy, to give me skill sets? You know, so it's one of the reasons why I know why I got clean. You know what I mean back in 2008, because, I mean, the obvious ones, the external you know, consequences of having a drug and alcohol addiction are obvious, you may become homeless, you may go to jail you met but also it kind of eats away inside at your self esteem, your self worth at, you know, and I want to be a part of things I want to buy into communities and I want to pay my fair share, like I want to pay my membership fee. I don't want it for free like for me buying something is also a spiritual act of integrity because I'm buying my seat you know, I'm buying my entrance. I'm not just creeping through. So when I'm there, like I bought my seat, you know what I mean? Like me, if somebody comes up and asks for my ticket, I'm not sitting in somebody else's seat. You know, I can say no, I got a ticket for this. Like I bought it, you know what I mean? Like me, I worked for the money and then I bought the seat and, and I'm here to contribute or I'm here to enjoy the show or whatever. And for me, that was actually one of the things that I learned in recovery. In 12 Step stuff, or there's this tradition, there's 12 steps and 12 traditions, you know, even though I don't know if you've ever heard of that before, but the seven wonders of the tradition is, you know, being fully self supporting, you know, declining outside contributions. And that was like a big lesson for me, you know what I mean? Because I had lived a lot of my life welcoming handouts, you know what I mean? Like in I was even told well don't Well look, the gift horse in the mouse. Now what I learned was earning something like really earning it is a kind of a spiritual act or Pain, my pain for my ticket, like not always looking for something for free. And I think that that, you know, this whole exchange when you step into your power, when you realize that you have value in wisdom in things that you can share with people that can help them even if they're simple, you know, even if it's setting up an autoresponder but if it's done with the intention that I want to help you and I want to bring value to your life, and I want to help you succeed in exchange for that you can buy something from it. You don't have to, but you can write and I invite that because that's your way of saying things to me. Right? And it's like this, this spiritual exchange. I just happen to be a weirdo who believes that and I believe that I believe in karma. And I believe that what I put out into the world is what I'm going to get back, you know, and I don't know I maybe speak in a different language. Maybe nobody who's listened, maybe you and I are just the weirdos, maybe nobody listening here can resonate with it. I don't know. Maybe you can. Let us know in the comments whether that makes sense to you or not, but I just tend to believe that, you know, the more the more value I deliver and the more my intention is to help I'm actually in the the easier I make it for people to give me money in exchange for them out and I welcome that and I don't just be like, Oh no, you know, don't worry about it, no hay but you're welcome to also return that spiritual currency in the form of these silly little paper things that we pass around. But you can get here if you'd like to, if you'd like to support me, then I actually support me and support you at the same time going buy this product, you know what I mean? Does that resonate with you at all?

Sarah: Oh, yeah. 100% You know, being able to join a community that is not only going to like lift you up but you're gonna learn things along the way I think is absolutely crucial. Absolutely crucial. Because if not, you can learn all these skills of how to build things and stuff like that, and that's great, but if you don't have that community, like you said behind you, that you're a part of the you have your seat and, you know, you could end up being lost by the end of the day.

Yeah, yeah. And it's, it's so helpful to be with other people on the journey, and I know that a lot of people are grateful that they're on the journey with you. And so I am thrilled. I'm excited. I'm pumped up to hang out with you. Like, really? I think you're an incredible young person. Like seriously, I love your story. I think you're so brilliant. I think you're intelligent. I think you're just you're brave, and you're paving the way for a lot of entrepreneurs, male and female in this game. So keep up the great work. I'll see you in Orlando in a few weeks. Okay, and thanks for your time today.

Sarah: Thank you so much. I'll see you guys then. Or is there peace out? Alright my friends.

Dave: Well, I'm gonna put her IG handle you can go over to give us this for you to follow. If you want to follow IG, @theblondeaffiliate. You can go check her out, be a part of her network, her community and my friends, look. If you have a mastermind ticket, go ahead and you want to come okay, we'll be doing everything that we can to keep the entire group as safe as possible. So yes, we do believe in trying to keep people safe. And we want to respect everybody's wishes and personal choices. So although we're not mandating anybody to do anything, we're going to provide all sorts of safety accessories including masks if you want to wear them. There'll be COVID test on site if you want to take one or if somebody is not feeling well of course we ask you to stay home if you're not feeling well. We'll have thermometers to be able to know we'll just not be invasive right on the forehead. And it's going to be a fantastic weekend. I mean, this has been over a year and a half since we've done our last mastermind and These truly are, I believe, the best experiences in this industry. Because they're intimate. There's gonna be you know, a small to medium sized group of folks there probably, you know, 30 to 35. I don't know how we're going to close registration as soon as we're almost fully booked. Of course, there'll be lots of our team there. Maybe even your business plan advisor likes tons of our team, lots of incredible top earners, top affiliates, top marketers from the industry. So going registered, we look forward to seeing you there. And you know, if you can't make the mastermind or you're not a ticket holder of the mastermind, stay close to the community keep learning keep growing to keep earning and we'll continue continue to do what we do on a daily basis to help lift you up and support you every step of the way. Alright, my friends, those of you who are coming we'll see in Orlando we're gonna roll the real the testimonial we'll hear in just a moment and we'll see you back here for another episode. Tomorrow. Get out of here, peace out.

Below is the transcription for this episode:

Dave: Welcome to Wake Up Legendary This is Dave Sharpe and once again this morning we have a fantastic guest returning guests and somebody who's had some some amazing success excited for those of you who don't know Bob to meet him this morning with that being said, Please help me. Welcome to the show. Bob Hosek, how's it going, brother?

Bob: It's doing good. Thanks for having me back. It's great to be here. Dave.

Dave: Hey, man, so you're calling in from Quebec? Is that correct?

Bob: Montreal, Montreal, Quebec in Canada.

Dave: Okay, fantastic. This is your second time here on the show. Right?

Bob: Yeah. Second time. Exactly. Yes.

Dave: Okay. You remember how long ago that was?

Bob: Oh god that must have been, I would say probably 989 months ago, something like that. Okay.

Dave: All right. Well tell those who don't know your story. How you got started, now, we've headlined it after 30 years. In business, Bob's now gone 100% online. So there is a happy ending to this story. So tell us in a nutshell, where it started, how you found us, and then what's happened since you got started?

Bob: Absolutely. Okay. So as you mentioned, I've been in business for many, many years. Because of where I live. I got to say the pandemic was almost a blessing for me because the government here forced us to shut down our company. We didn't know for how long because it was considered a non essential business. So basically, I switched gears and I said, well, I need to find something else to do to make money. Something that can only be affected by all weird stuff like this. So it was almost like by accident, I stumbled onto affiliate marketing because I wasn't looking for specific things. I had tried other things online. Things where I didn't make money I actually lost money. I came across the offer to stack the page where your video is, and I'll play one thing that got me kind of curious and interesting is in that video, I noticed there was somebody from Shark Tank. Gotcha. Yeah. And when I saw that the first thing snapped because I know those guys Oh, four eyes and this guy is even remotely involved in this. It's got to be something. So that led me down to just you know, I started with the course that sounded very interesting. I figured $7 Who can invest $7 takes the course to learn how to do this. Right. And that was kind of the beginning of the journey. And from there I just kind of started. I took what I learned and applied it, I became an affiliate for legendary. I purchased one of the blueprints which I think is key. Obviously, if you want to scale quickly and build fast, I think that must have saved me six to eight months. Just in terms of building the business because everything I learned from that blueprint, I just plugged it into the business that I had already set up and it just started to go. So the first time we met it was kind of the beginning of the journey and it was just starting to see a little bit of success, a little bit of you know, more money than what you can make. But from there now, it's just been a fantastic run. I mean, it's unbelievable. It's literally something you could do to replace your daytime job within a year if you take it seriously. And it's nowhere near an eight hour a day job. You know, you can do this a couple of hours a day as long as you're consistent and for me, I think that's the key. I do this seven days a week. I even find time on a Saturday or Sunday to put some time within a business. Yeah.

Dave: Well, I think that if we actually all of us sat down, you know those who are doing affiliate marketing and who are doing what, what so many of us are doing here what we're teaching here, you could you could actually if you were totally focused, do this in 30 to 60 minutes a day. totally focused. Now what I say totally focused, that's key because that means that's not including getting on and scrolling social media and doing research and development and getting lost down rabbit holes. I'm talking about Super focus, treating your business like a business not like a hobby. You know, we all have to, you know, we all have better days than others with that right where we're left. But I think the key part is is that you went from a business it was brick and mortar so you have experience with what it's like to to go in right to be there every day to have to leave home to drive 6 hours a week at minimum, I guarantee you 50, 60 hours a week was the minimum when things are going well.

Bob: We are joined well, right, exactly. Now transitioning gift curse, right blessing in disguise. Not everybody had that blessing but you did because you happen to just be open you know, instead of going on social media and complaining about the government. You said hey, look, let me try to make wine out of water here. You're out of what I can do. And here you are a man. I mean, who what they say you can't teach old dogs new tricks. And I know you're young at heart, but you're not a spring chicken for 60 years old. So I'm not a spring chicken. And it's absolutely true. But you know, the thing is, I want to just focus on the point that you said about, you know, focusing 30 to 60 minutes a day. I think that like you said, actual work that you put into a business like this, I think it would be 60 minutes a day you can do it when I'm talking about actual work. I'm talking about, you know, posting the videos, following up on emails, checking, you know, following up on DMS, replying to comments, maybe doing one or two YouTube videos a month and putting them on your YouTube channel. But a true entrepreneur as you know, they've like we can never turn it off right? Even when we're not working. The brains always work and like you said so even though it's actually an hour and a half max that they've been doing the work. But you're always thinking about the business. They're always looking for ideas, catching ideas here, catching ideas there. So when you become a real entrepreneur, you never really turn it off. But the actual work is not eight hours a day. It's really like you said about an hour, hour and a half a day. You can do this very, very easily. I agree with that. 100%.

Dave: There's some people who disagree in the comments, you know, that's okay. Right? If you think there is no way you can do this. You know, that's fine. You know, you can do whatever you want to do. Right? That's the beautiful thing. If you're, if you want to put in eight hours to this every day you can and I've been in this industry doing this for 10 years. And the most successful people that I know are not grinding every day. They're not grinding away. You know, having endless conversations in the DMS they're attracting people rather than trying to sell people all the time. And, you know, I know that for a lot of us. That's hard to imagine because we we sometimes feel like we're we need to push we need to sell we need to grind and the real when you go from you know the one on one kind of grind to when you begin building when you begin doing one to many, right which which one to many means that you know I'm speaking to many people I'm able to influence many people at without having individual conversations with them. That's when I take my actual content to the next level. That's when my content gets more interesting. We just had for example, a couple of people who are going just totally viral right now, may have experienced this too Bob, totally viral right now on TikTok, and there's driving more sales right now as affiliates for us. Then anyone who is grinding eight hours a day, as a matter of fact, they're now and I'm talking about those of you who are you know you know, grinding in the DMS all day long in there. Sure. That is a piece of this but when you begin to get better at creating content when you begin to get better at knowing what your message is and who your target customer is and how you create content that just just meshes with him goes viral. You're able to move people in ways that traditional selling strategies just aren't able to do and you know, you happen to come in right now where TikTok is hot. And all these things were a lot of teenagers and a lot of young people hanging out. What's been like for you to transition into this internet space and be doing something that was traditionally right and typically only for the younger generation?

Bob: Well, okay, I'm going to just touch on a couple of notes here and the first thing he said about you know, grinding in the DM one on one. You know, working one on one may be more efficient in terms of getting that one person. But I think affiliate marketing is a numbers game. It's a mass game. You're not going to make a lot of money working with one person at a time. What you want to do is get something out there that hits a lot of people at the same time. It's almost like you're fishing with a net and you're trying to get as much traffic as more people bigger as bigger audiences you can get out there to get through the system. So I kind of agree with that. I think that it's better to put something out there that can hit a lot of people and not burn out fast. If you try to start you know, one by one trying to convince people to do this. It gets very tiring. So the mass way is the way to go. Now in terms of how it feels for me to go on TikTok. You know, I'll be honest, I get a lot of hate pops. How's it going? Because I am a little bit of the older generation, right? But you know, when I look at my analytics people were saying that you can only track people like yourself and I found I built my analytics on tick tock and I'm, regardless of my age, what I do and maybe it's the videos I put out there, but I'm kind of right in that sweet spot. I got you know, the 20 to 40 year olds that are pretty much my biggest audience. And I had no time, no problem with it at all. I mean, I enjoyed it. In the beginning. It was hard, obviously. Being a person that's never been on camera, never really talked to people, never showed my face. I didn't like it. I was embarrassed and I was scared as heck to do it when I started. But you know, I said listen, I'm a businessman, I got to do something. I gotta take that first step. No one's gonna do it for me. No one's gonna go out there and make the money for me. No one's gonna set up the business for me. I can learn how to do it, but I gotta take what I learned and do it and I just you know, I took that step and I enjoy it. I actually look forward to doing the videos because it's almost like a thrill. It's like, throw this one out. Let's see what it does. Ah, I didn't do so well trying another one. Let's see what that does. And you just keep doing that and you experiment and you start understanding what works, what doesn't work. And yeah, I had a couple of videos go viral on some went over 4 million over 3 million views. So you know it just keeps going. It's persistence and consistency. Just don't give up. Just keep going. Keep going. If one doesn't do well, forget about it. Leave it there, do another one and do another one. Eventually they'll start hitting and your business will start rolling. It's like a wheel the more you keep rolling and it just keeps going and going. And I think that's been my secret is I just never give up period.

Dave: Yeah, yeah. It's so it's so interesting to see the the, I guess the patterns you know, between people no matter how old they are, you know, no matter where there are in the world, there's principles of work ethic in in trying until it works and not giving up and you know, just perfecting your craft you seem and I know so many people who just know it all. They've been in this industry for a couple of months or maybe one year and they got all the answers they know it all. You're somebody who has enough experience and I had to pick up on this as I got more successful. The more successful that I was the more that I knew the more that I realized I had to learn and I really had to humble myself. How has that played out in your business?

Bob: You know what, I'll be honest, switching gears like I had to do was actually refreshing because I've been doing the same thing for almost 30 years. Coming into something like this. It's almost like reigniting your energy kind of once you know you want to like it's a new challenge and I like challenges. I think challenges are always good. And on what you said about learning, I still learned today and I love learning from real people that have really been doing this like I look at like the Brian coolers and other people that have just, they know what they're doing. If I'm stuck, I go look at what they do. I learn from them. I take content from them, but I love it. It's a challenge. It's everyday it's another thing and it's just for me it's just made me almost like I got a new ticket to life. You know something else to do something fun and good, and it works and it's exciting. And it's just great to get up every day and just get back into it because it's really I'm very grateful that I did find this path. 

Dave: Yeah, it's, you know, I can. I can relate to that reigniting the, you know the passion when you're doing something new. And I think it's fairly, you know, interesting because you're up in Canada, and some of the restrictions have been like, like, crazy, man. I mean, you're, you're working because you weren't considered a cent. Like how there's so many people right now who this is always happening, who feel beat down and who feel not on top of the world but like the world's on top of them. How did you, I mean, how did you pick yourself back up after that happened?

Bob: I think this for me, they've the thing that has been that, you know, I, you know, been in business for so long. I think anybody who's been in business knows every business has its struggles, every business has its good times, and it's bad times. So I have learned to be I've learned like from being kicked down to get up and go again. Again, kick them, get up and go and get kicked down, get up and go again. And to me, this was just another kickdown. It was a hard one. Yeah, absolutely. But I said hey, man, I'm still young, even though I'm 63 I'm still young. I still got time, I can still go and you know, you have to kind of stop thinking about the neg or something about all the old vases that are important to me. It's always me. It's always been no, there's a lot of people in the world that are always going to have it worse than you. That's the way I always look at it. And I just said you know what? So this I can't do anymore. I'm going to find something else. And if you have that, that attitude of just you can do it. Just go out there and stop thinking of the negative stuff. Just think about how I can do this. I can learn new skills, I can apply new skills, I can do something different. And you know what? I think I've proved that to a lot of people. When I started a lot of my friends and family also what did you do? even waste your time? And I'll be honest, it took me five weeks to get my first commission after three weeks to say look, look three weeks you've made no money you're wasting your time but I just I'm stubborn. I said no, this works. I see people making money with this. I'm doing what they're doing. It's gonna happen. So keep pushing, pushing. And I've been like that whole life. And I think that's the mentality. You have to have the mentality that you know, you think all these people that are great, they were great automatically they feel 10,000 times before they finally made it. And that's just the way it is in life. You know, you have to realize you're always going to fail more than you're going to do well, but eventually you will do well if you've never give up. And that's the bottom line.

Dave: Yeah, well, how I got to know I mean, have you shared some of your numbers with your family? I mean, do they know what you've been able to do and produce?

Bob: You know what? My wife obviously knows. So obviously, my kids know, the rest of my family they have,

who are the ones who were like, hey, three weeks no money was that was that wife and kids? Absolutely. 

Dave: Okay, so how have you been? What has that what is that like now like honestly, but it's still honest to God for them.

Bob: It's still shocking disbelief every time I show them the bank account and then the boss has to come in. They're like, I don't, I don't know how you're doing this. I don't know. I don't believe it. I don't understand just but they just taught me just to keep going just dad just keep doing what you're doing. Keep doing what you're doing. So it went from nothing. I don't believe this. This is unbelievable. Sometimes I can't believe what I'm doing is making this

Dave: Just without getting into exact numbers. I just want to tell everybody who's listening. Bob's made some serious dough man. Like you've made some serious dough. You're 10 about 10 G's away from a big milestone as an affiliate with us which is platinum. And then you know, you've got other income streams, you've got software, you've got others you know, which is awesome, man. I mean, how long have you been actively doing this?

Bob: I took the challenge last year in July, and I would say probably started probably in September when I really started getting into it as an affiliate. So we're looking at 13 months now.

Dave: Okay, so 6 figures in your first year?

Bob: Easily Yeah. With all the products I'm promoting. Yeah, for sure. Absolutely. Absolutely. If you're any business, sorry, but when I started my business, it took me five years to start making a profit. When I first started 30 years ago.

Dave: I understand that Bob likes brick and mortar business and restaurants and paying for equipment and the fact that usually you may take home a paycheck but you're taking it out of your future pay.

Bob: Getting on that when I first started, it probably cost about 50,000 Just to get the money when you talk about what you got to put aside for rent. You got to buy furniture, a computer system, a phone system, all that stuff. And the first 18 months I didn't even take a salary. There was no money to take a salary. That's the reality of starting a business. People don't understand people think, oh, affiliate marketing, you know, I got to invest two $3,000 That's peanuts. That's peanuts. Right. Let me find a real business. You're looking at 50 $60,000 and like I said, most of the time in the first three to five years you won't even make a profit. You're just struggling to stay alive when people don't get that. And when you think you can invest a couple of $1,000 into knowledge, learn the skills and apply them, you can literally quit your job in 12 to 18 months if you do it properly. It's the mindset. 

Dave: Well, I want to give a quick disclaimer because I want to make sure that everybody knows that Bob's results are not typical. And the average person who starts any business online by any way of course or anything usually gets no results at all, period. Now my personal opinion is that I tend to believe that that's because people don't do anything similar to gym memberships and so on. But, you know, those who do those who stay humble those who learn those who put what they learned into action, you know, I tend to believe, of course, most or there's a lot of people out there who would be pessimistic who would disagree, but I tend to believe that the sky is kind of the limit and that's why I love entrepreneurship is because there's so much upside and there's so much possibility and you know the the the ID I think once you get a taste of this, and you had a taste of entrepreneurship long before because you were a business for 30 years, but those of you who are new have had a job for the past 30 years, or who have never experienced the freedom of being your own boss and kind of making your own hours and working from where you want or your home and calling the shots having the last say, it really is, you know, it can be scary at first because it's like oh shit, I'm the one who is responsible. But, freedom comes with a little bit of fear. Freedom comes with a little bit of responsibility. freedom comes, there's right. Freedom is balanced by other things. Right. So so, you know, once you get a taste of this, it's hard to go back, you know, and that's why I get excited for new entrepreneurs.

Bob: It's you know what, it's not 100 is almost impossible to go back because once you get used to working, when you want to work your schedule, you know, important things come up you have time for you can easily and you have time for family. My in-laws are elders, they're there in a car residence. My wife and I go visit them every second day because we have the time to do that. Before I didn't have the time for anything. But getting back to what you mentioned about you know, most people will not be successful and I agree 100% When I look at myself, like I said it took me five weeks before I saw my very first commission. I guarantee most people won't last three weeks more and I worked seven days a week. I put time in seven days a week for five weeks straight and our first division was $2.80. A lot of people are gonna look at that and say, boom, right there. Shut it down. I'm never doing this. It's not working. Because they don't give it the time. You got to give it time, business doesn't start. You don't start a business today and making $1,000 a month doesn't happen. It's got to build and you have to give it time to grow. And be consistent, be persistent. Never give up. Just keep doing the same thing over and over and over. And success will come and you know, if you can invest into a system and learn the skills, that you actually see other people doing exactly the same thing and they're making money. And you're not the only reason is because you know the stuff but you're not doing the stuff and that's the bottom line. The people that make money are the people that work the system, use what they want and the people that don't are the ones like you said yourself, you're going to complain, they're going to be negative, but they're not going to put in the time. It's the bottom line. That's what it is. You don't work. It's work. If you don't put in the work. You're not going to make the money. You're not just going to learn something and think money is going to appear in front of you. You got to put in the effort. And that's the bottom line. I think that's the problem. Most people realize that yes, it's, you know, a couple of hours a day, but you gotta put in that couple of hours a day and you got to work and most people don't do it and that's why they don't succeed. They don't, they don't give it the time and they don't give the effort, I think.

Dave: Coming from somebody who's seen a lot of things over many decades before, you know, been in business for 30 years before cell phones before social media. Do you think the attention span and the quickness to quit is faster than it once was?

Bob: I think so. I think the problem is the distractions are there. And also social media is as good as it can be. It can also be negative because you can get good vibes from social media and use it in sales for your business to make money. But you can also have the haters right, the naysayers, the people are gonna be out there all the time telling you what are you doing. This is useless and doesn't work. I've tried to, been there done that and it doesn't work, blah, blah, blah. And if you can put it in a negative away or push it away. Listen, you know, negative is always more powerful than positive somehow in people's lives. You know, bad things affect you more than good things and bad news bad vibes kind of hits you harder than good ones. So you got to kind of learn to push that aside and just you know, look at the people who are doing it. Look at the people that are successful and model them, don't look at the people that you know, all they do is talk negatively about everything that's going on around you because if they're negative in business, chances are everything else in your life is negative as well.

Dave: Yeah, it's not like they're just finding you and they've been positive all day and encouraging other people now all of a sudden they're being hateful or negative to you they've they're projecting their own her onto you and unfortunately, it can be sort of, I guess it can be heavy. It can be a bit overwhelming at first when you begin to put yourself out there and Craig some content and you are getting kind of so much of people's I guess shit, right? They're projecting their negativity onto you. How do you deal with that? I mean, you've mentioned a couple of things, but what would you say to people who are not have not yet developed that thick skin that you need to be in business? How did you develop that? I mean, what tips would you give to somebody who's new to try to thicken up that skin a little bit and not take things so personally?

Bob: I would you know what, the first thing I always tell people is this. Listen, you're always gonna have negative people. You're always gonna have people telling you that it won't work. It can't work. And what you gotta do is just focus like switching your focus, split your focus towards people that are actually doing it and are having success. Look at what they're doing, model what they do, and don't pay any attention to the haters. I know it's really a hard thing to do. Maybe it was easier for me because I've had so much of it in my life because when you're in business, you've always got negativity coming at you. You always have a problem. 

Dave: When you're dealing with customer support. And a customer's not happy with that highlight of the day. It's like how am I putting out fires, right?

Bob: Customers can be sometimes all my life. But the thing is when I've learned that you're always putting out fires, that's just what it is. And if you could just matt Like I always tell people like a lot of people always tell me Listen, you know, I don't know I'm negative. I'm afraid of people telling me to stop going to work. And I say why do you let other people dictate what you should do in your life, especially in the case like this, you know, you want to take a chance to learn affiliate marketing. You're talking about investing $7 At first, right just to dip your toe into the water to understand what it is. What have you got to lose? I mean, that's the Starbucks coffee right there. Go and take the challenge and then I always take it a little bit further. If there are people that are signing up for me, Ivan Thomas, I'll even help you if I can. If you have questions, I'm always available to answer questions and help you out. I have a YouTube channel where I've put a ton of videos out there that kind of explained a bit how the marketing works, how we do it, answer some of the questions but the best thing and I can tell people is just you know, just try the best you can to ignore the negativity because it's not going to help you in any way in life. No matter what you're doing. Try to look for positive people, follow positive people, listen to positive people, because they're positive because they're making a difference in their life. They're they're making it happen and if you can model what they're doing, and do it the way they do it, you should have no problem making it happen for yourself as well. But if you constantly listen to the negative people, you're just going to become one of them.

Dave: Great advice. So a lot of folks come online, start an online business and think in particular, in our community. Well it's all about the mechanics. I gotta master the sales funnels. I got to master all the tools and the software first before I can get started and really start being successful. I don't think that that's not important. I also am wondering what your take is when you got started and even to this day, Have you had you? Have you focused more on the tech side of things or have you focused more on the people and the message in the producing content side of things to tell us how you've balanced those two pieces?

Bob: Okay, I'm not a techy guy at all, being old school. My old business was never anything online. So Tech was not my thing. So I got a funnel. It's the same funnel I've been using since day one. I haven't changed anything. I don't even go in there and play with it because I'm afraid I'll switch something off and it won't work anymore. So I'm just glad it works. Wonders, the same emails, I just, you know what I mean? I just change the dates on them or whatever. And I don't touch that stuff because I keep thinking I might like to flick a switch and all of a sudden the system. My big thing is content, content, content. And communication with the people I think is the best way to do any kind of business, it's not showing off your tech skills and flashy and flashy back. It's communication, content, giving people what they want. Being true. Being transparent. That's really important. Don't try to make it look like you're somebody you're not or you're doing something that you're not doing. Be truthful. I mean, people ask me Hey, Bob, you know, how much did it cost you to get started? I tell him what I spent. How much did you make? I tell him what I mean. How long did it take you to make the commission? I told him Hey, it took me five weeks before $2.80. I'm not afraid if that turns somebody off. Let them turn it off. But I said but what about from that day on? I barely had that they were having me Commission's that's another thing I tell them, you see. So I think content is the most important thing and giving people what they need to help them get through the problem. So that's where I focus 90% of my energy into that, you know, I'm always looking for an idea. So I see something that I think is a good idea. That'll spark interest. I'm working down a goal. I'll make a video and I'll implement that idea into the video and I'll post it out there. And another little thing that I've learned because I had you know, everybody says use tick tock tick tock is a great platform for sure. But they also banned my account. I had 175,000 followers and they just completely banned it permanently. So I learned and it's another tip I tell everybody if you're going to get into any kind of marketing like this and using social media, make sure you have three, four or five different platforms and just keep those going because sooner or later one's going to get shut down but you'll have the the other backups to keep you going and that's really important too.

Dave: I'm just sitting here listening to you talking man and you know, I got you know, several family members in their 60s who say are 60 My dad's a little bit older than you. I just just find it just so fascinating here you went a year ago, you'd never really even been on social media. None of your business was ever on social media. And here you are given tips to our community, which is a marketing community about how to diversify your traffic sources and how to know content content content. I mean, do you ever just listen to yourself talking and just go? How the hell did I get like this is just unbelievable.

Bob: You know what, I'm gonna be honest with you. Every time I see one of those big commissions come through, I still look at it and I shake my head . I still I can't I can't believe this is happening. Especially because what I'm doing is so different from what I was used to doing. My business was old school. It was face to face on the phone meeting people showing them samples, you know, the antique contract. And here you don't even sell anyway, you don't even talk to the clients. You just basically promote someone else's business. And then you send people there and they take over and they do all that work for you. All the work I used to be doing is being done for me and all I do is send people there and say take a look what they got, they have good products, they can help you out. So yeah, it is kind of still a little bit of a dream. I'll be honest, like, I still wake up sometimes and I just feel like I still can't believe it's working. But it's working. So I'm just gonna keep doing what I'm doing and just keep doing it because it's a lot of fun. You know, at first it was scary, but now it's just a lot of fun.

Dave: Or you're an absolute wealth of, of wisdom and experience. And here's my final question for you this morning is what would you say to people out there who are in their 50s 60s maybe even their 70s and they think you know hey, I the young folks are taking over there's I you know out there in the corporate world and out there and we all know what else is going on out there. And this internet stuff is over my head and they're just feeling bogged down and they're feeling hopeless. What would you say? Specifically to that age demographic, those folks who we have so many of them in this community who are looking to start over who want to, you know, to have something to usher them into those years that really we all deserve to enjoy the most right? But maybe they don't have enough savings or maybe they don't have they don't have the security that they want or maybe they don't want to fully stop working, but they just are so unsure if they can do it.

Bob: Ah, Colonel Sanders. There's a guy who became famous and wealthy in his 80’s. I always say to people, you know what, it's never too late to start. You got one life to live. Whether you're 40, 50 or 60, you want to switch it up, make a change, you want to try something different. There's skills out there you can learn. They're not that complicated. It's not that difficult. It's just a matter of sometimes you have to come a little bit out of your comfort zone. But even though you're uncomfortable, if you've done it a little bit, you become comfortable doing it when I first started doing affiliate marketing going on camera stuff, it was like whoa, I don't like this. I don't want to do this. But if you can get the mindset of like, listen, it's my life. I want to try this. I want to push myself to make something good for myself. Just ignore that uncomfortableness for a little time. It will go away. I promise you if you just ignore it and just do the thing that you got to do. You will eventually become comfortable and it'll become like second nature to you. So what I would tell these people is just like there's no there's no no reason to be afraid. It's not like you're signing your life away. You're not investing $100,000 and taking a chance on something. You can invest a little bit of money, learn some skills, and go out there. Do what you've learned, process it. The great thing about the affiliate marketing community is there's so many people that are willing to help you. That's another thing I found that I've never seen in many other businesses. Most business people are trying to cut you down and take the business away from you. Here every time I had a problem I can turn to I won't name the people but there's so many people that I went to and asked and they were so willing and helpful and like they actually give you the answers on a plate. And that's the thing that I've started doing now too. I've started to like TikTok live and it's basically just q&a, affiliate marketing. If anybody has any questions pop on I try to answer them and help you out because I believe that if you can help people, it comes back to you. And that's what I would tell people starting out today listen, you know, something like this. There's a great community, they're willing to help, they're willing to show you how to do it, guide you along. You just need to take that first step and just say listen, I believe in myself, I can do it and, hey, I'm six years old, I can do it. I think anybody can do this because I am not a tech person. And I think a lot of people are afraid of the technical part of it. And it isn't that complicated. It's a one you know, once you've got it set up you really don't have to go back to it anymore. The rest of it is just, you know, content doing your thing. Promote and let the business run. 

Dave: Yeah, man. Well, I think you've got a few new fans, new followers, new new people that are you know, fans, you know, just just even me I'm just I'm a fan of yours, Bob. I just like that. The longer I'm in this game, the more I I like to look at people who are younger than me and older than me and just say, you know, what can I learn from them? You know, that's one of the reasons why I love doing this show is because I get to talk to people every single day. I get it reignites my fire, it keeps me excited. It gives me different perspectives. It makes me feel connected to the community. And, I get to hear these incredible stories, man. So thanks for doing what you do. And, you know, seeing our vision here and then running and creating your own vision man.

Bob: Yeah, well, thanks. Thanks. for having me on. I got to say thanks for putting this program together because it really for me was like I said, I've tried other things and never made money online. This thing just kind of clicked. I took the system. I worked on it. I still work. I do the same thing I'm doing today as I did 10 months ago. And if you just keep grinding out we'll it just works and it's a fantastic thing. And I'm grateful to you guys for putting this together.

Dave: Well, you're very welcome and you're very welcome. It's our pleasure and please come back for around three okay in the near future. I'm sure you'll have brain wiring. Yeah, you'll have broken some more milestones. Barriers, man. Tell your family we said Hello and thanks for now that you've won them over. And I'll talk to you soon, buddy.

Bob: Alright, thanks. So much, Dave.

Dave: See? All right, my friends. Go and follow Bob. I've got his tick tock up. His Instagram is a little bit different. So he's Bob Hosek on TikTok. So go and give him some support, give him some follows. Lean on him and lift him up. As we know, as we do here, that's what this is all about. It's supporting people. It's lifting people up. It's, you know, really cheering people on being each other's biggest fans. And, we'll be back on Monday for another episode. We've got a couple of weeks coming up. We're going to be doing a whole week on our mastermind. So we're going to be kind of talking about upcoming masterminds we're going to have guests on we're going to be speaking at the upcoming live mastermind that we're going to be doing in Orlando, Florida. Like Brian Brewer, Austin Becker, Sarah Ravel, Stacy La. These are just a couple of the people who are going to be in attendance to be sort of presenting so keep an eye out for that. If you are a mastermind member, go ahead and register if you won't come to that event in Orlando on December 3 through the fifth. And if you need more information, you can always reach out to support@legendarymarketer.com I want to thank just can I just between you and I guys a badass alright guys, absolute legend. Alright, so my friends. There's a lot of Legends out there in the comments that I haven't met yet. So thanks for listening and look forward to speaking with each one of you guys in the near future and gals. And have yourselves a kick ass weekend. 

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up your ass Legendary baby. We've got yet another fantastic guest Tori. I was just talking to her here. Listen if you're a blueprints and mastermind member meaning that you have a ticket access to our masterminds we have one coming up December 3 through the fifth. We're going to be really talking about that a lot here over the next couple of weeks. And there's going to be some major FOMO if you want to come to that wait and then all the spots are you know, to be able to come are filled up so if you are a mastermind member, make sure that you go into your mastermind register and all the information will be on the you know the inside once you register if you have questions reach out to support at legendary marketer comm we have Brian Brewer Austin Becker, Stacy La, we have Sarah ravel. There is Andre, who was on the wake up show a couple of weeks ago who's been crushing of course myself Matt Hetzel. So many folks, people who come there who are six figure earners just come there to learn from seven figure people, I mean people who have made millions of dollars in this industry attend our masterminds to learn because they're really more than masterminds are experienced. So I'm looking forward to seeing everybody on December 3. With that being said, let's mastermind a little bit here on the internet Tori, welcome to the show. 

Tori: Hey, what's going on? 

Dave: How are you and where you calling in from

Tori: I'm great and I'm from Arkansas. Okay, so that's where you're from and where you're at, right? Yep, that's where I'm into.

Dave: Yeah. All right. Awesome. So what led you to Legendary? You are, you know, young in your journey of life here and you've got the whole you've got the world in your hands. So I mean, what has led you online and eventually to Legendary and in choosing to start an affiliate marketing business?

Tori: Well, I was just on TikTok one day and never heard that never heard that story. I mean, I just didn't like my job. You know, I just graduated college. A couple years ago and got a job. I was commuting and I was being micromanaged and I just hated everything about it. And I was like, doing my job. 

Dave: What are you still doing?

Tori: No, I work remotely now. But whenever I first had my first job,

Dave: So we can talk like legit shit about this job and that boss because you're no longer there so you can let it all out. Okay, all right.

Tori: All right. But I was constantly being micromanaged and I just hated being in a cubicle all day in the office. It was really small, and I couldn't walk around that much. And I just felt trapped. And I hated it so much. And so I was like, I cannot do this for 40 years, you know? Sounds like torture. 

Dave: And it does sound like it also sounds like Guantanamo Bay, are you sure you aren’t there?

Tori: I wasn't.

Dave: Is that shutdown now honey? Was that inappropriate? Did I push the line on that joke? Okay, my wife tries to reel me back in like if I get too close to the line of like, basically getting canceled or whatever she's like, Babe, that's not okay.

Tori: No, it's okay. That's exactly how I felt. And honestly, my online journey started whenever I was just on TikTok at work. And I was like, Oh my gosh, I just saw a regular girl like me and she made, you know, quite a bit of money promoting other people's products. And I was like, This is insane. You know, if she can do it, then I can definitely do it, you know? And so I took the training that she was like, if you want to learn how to do affiliate marketing, like me, you know, check out the link in my bio, and I did and I took, you know, the 15 day business builder challenge and I just absolutely blew my mind how you can earn money without clocking in, because that's the only way I knew how to make money and that's how I was raised. You know, you clock in, you know, you do an honest day's work and clock out and then you go home, and I just never I've seen people make money online, on the internet, but I don't know she just seemed pretty genuine and she just started and I was like, Okay, if she can do it, I can do it. So I took the challenge. And I was just absolutely blown away with all the information that was given to me. And I was like, This is what I want to do. This is what I want to do. This is legit, and I want to see where this takes me. So I decided right then and there to put all my effort into it, you know, and it's honestly been one of the best decisions of my life. Not even kidding.

Dave: Nice. Yeah, you made some money and you've proven that you know, it's not just a fantasy. Have actually gotten some real real emerald incomes. Yeah, real results. Yes. That's fantastic. Yeah, yeah. It's always a fantasy until you get that first like a deposit in your bank account or check in your hand and then you're like, holy shit. Right? Life, you know, this is real life. Like this is crazy. I didn't have to sell my soul or trade, you know, clock in or whatever. You know, I didn't have to. And I think it almost feels like cheating too, because you're like, golly, I've been listening to this whole you know, honest days. You know, an honest day's work for you know that. You know, good old saying and, and good old mindset and then you're like, holy shit I just made, you know $2,000 today and and I don't even know what I did. I didn't do anything. I basically was fooling around on my phone a little bit on TikTok and decided to stop creating or consuming and start creating a little, a little bit. Wow. Yes, awesome. Awesome. Well, I'm happy for you what has been? What are the big takeaways? I mean, you're you're, you're in your 20s, early 20s. So you've got you know, you've got so many, like I said, so many options. Did you say you even went to college? 

Tori: Yeah. 

Dave: And you have a degree in what

Tori: Business marketing

Dave: So that is interesting is shit. So what? Wait, hold on a second. So you went to college for how many years and I'm not going to totally make you feel total and absolute, you know, guilt and regret for but how much in student loans or did you pay or how did you finance that?

Tori: I didn't have to take any loans. Fortunately, because I lived at home and the university is about five or 10 minutes away from my house. So I just you know, commuted to school

and helped you out with the housing.

Dave: You didn’t pay for the school itself though?

Tori: Yeah, I had several scholarships that I had throughout my four years. Scholarships. Yeah. I had scholarships. Wow.

Dave: You're smart. She's smarter than I am. I don't know what I really even can talk about whether I mean she's got friggin academic scholarships and shit. You know, a degree in Business Marketing. Erin, maybe you should come over here and talk to her because you're a college graduate. I'm a friggin ninth grade dropout. I can't really spell my own name.

Tori: But Dave, let me tell you I learned more in a challenge than I did in all my four years of college. 

Dave: From an old alcoholic, ex addict teenage father. As a homeless guy who just you know, used to drive around in an old 1990s Ford f150 With this magnet on his car trying to get people to. That's fascinating. I mean, say more about that. How could you possibly have learned more in a 15 day challenge than in four years in college?

Tori: You think about it, the professor's there, you know they go to school for a long time in marketing or whatever. And, but the real thing is they don't have actual real marketing experience. They only teach what they've been taught. Right. So I didn't really learn a whole bunch from that. I learned how to be a good employee, you know. And the 15 Day Challenge taught me how I can make money for myself but not make other people rich, you know, so I didn't really know anything about direct marketing that much. And I learned that through the 15 day challenge, and I didn't know what affiliate marketing was.

Dave: Let's just talk about some of the things that are more prevalent nowadays in you know, in the in just in the marketing game. I mean, affiliate marketing really is something that every top person likes if you go to any company who is small or large, you know, popular, you know or little not not well known. You scroll down to the bottom of their site, you see a little link that says affiliates have an affiliate program now whether they're getting tons of traffic, whether they're getting tons of traffic from affiliates, or whether they haven't many affiliates. I mean, but they all have affiliate programs, and many of them are getting a lot of their sales from affiliates. I mean, you look at Amazon, and you know, I think that I don't know what the exact percentage is, but I would guess it's a pretty significant amount of their sales. I know. Companies like click funnels are getting tons of their you know, signups to their software through affiliates and many of the other products and programs that you see marketed online. So did they ever have anybody who came from the outside who was running successful marketing businesses in different areas kind of talk to you about entrepreneurs? 

Tori: No. Just people from big firms coming in, you know, giving their expertise in their marketing department, you know, so, not from the entrepreneurial, entrepreneurial aspects. No one for now.

Dave: I feel like I feel like the majority of or so many stories, I don't want to speculate or generalize but the stories that I hear are, you know, about like, what's being taught and the experience that I've had interviewing people who have marketing degrees who want jobs, they it's almost like the, the, they're talking about, like throwing like putting your banner up putting your phone number in. Your face up on a billboard, like that's the extent of the marketing depth, you know, and, I mean, I even have friends who they're starting to roll out these programs for you know, social media and social media marketing and social media communication. And I mean, I know people who are taking these courses and, you know, as much as I, as much as I like the people, I'm not seeing them doing much or able to do much or equipped with many skills to go out in the marketplace and actually either get a job or have some unique skill that is able to able to add a lot of value to a company. But I think going back to your original point there, or one of the points that you brought up, which is the only thing that I that I that I learned how to do was to make somebody else rich, but the truth is, is that we did even get a job in marketing. I mean, you said that you were doing data entry and stuff.

Tori: Yes. So my first job was with a billboard company. Talk about old school marketing.

Dave: Holy crap. Well, that's weird that I've mentioned billboards and you were with a billboard company.

Tori: Yes, that's ironic. But yeah, now I work remotely because what I first hated my real job, and I was like, well maybe if I work remotely, I'll be happier because, you know, I won't have to commute I won't have to have a manager like hovering over me, making sure that I'm working and stuff and I and that is it just makes me feel better. Like working remotely, but you know, lock in I still like working remotely. 

Dave: Well of course you do. I think a lot of people are, are I want everybody to realize the opportunity that we have at our hands is the reason why the reason why tech companies earnings are exploding and billionaires in Tech have made no more money than then all of America over this pandemic is because everybody's sitting at home companies like us have more than doubled in growth over the pandemic. Why? Because everybody's sitting at home, and they're on the internet or they're working from home and they don't want to go back into the office. So, you know, when's the best time to plant a tree 20 years ago, when's the second best time or 10 years ago in my case I got started 10 years ago. And although people have called me lucky, it's all that preparation which meets the opportunity like this pandemic, which I have a huge part of me that's empathetic to anybody who's had struggled throughout this pandemic gotten ill had financial insecurity or struggles. But the truth is, is that, you know, there we've all been presented with opportunities. You know, many of us have been presented with online opportunities in the past, and for whatever reason, we didn't seize them. And so now we're reaping what we sell, but when's the second best time and maybe not you? You're too young, but a lot of us who were in our 30s and 40s and 50s we have, but when's the second best time to plant a tree? Well, it's right now. Because not only is now this a great time to get started because we're really in the middle, or even the beginning of an upswing of just people staying nimble. Staying online, being online, wanting to work from home earn online. And you know, and I just, I just believe that, you know, this is a unique opportunity. You're not going to learn as you're saying the things that you need to take advantage of by going to some traditional school like diction, tactics that are either philosophical, or like the idea of it but not the application. And I think that the colleges in some respects, when people find out that you can learn this information, like the actual information that you need, there, they're going to be screwed. You know, now it's going to take a lot to unwind this big massive system that pumps people at the age of 18 into 40, 50, 60 $80,000 in debt and makes them feel like they're the only choice for them. It's going to take a lot to unwind that system because it's a big system. In its systemic, right. It's a full system, that that's worldwide right going to uni they call it in Australia. Going to university, going to college, we say here in America, but it's all part of our language and it's all part of, you know, it's all part of culture in society. But, you know, conversation after conversation, including the one that we're having this morning proves that you can learn the skills that you need to thrive in today's economy, online economy online. Now, whether that's taking the 15 day online business builder challenge or whether that's, you know, going through somebody else's course or whatever, finding some YouTube video or having you know, some aha moment I don't know finding following somebody on Facebook and they show you day trading or crypto or whatever. But the truth is, it's like there's more opportunity today than there's ever been. It just baffles me when people feel like they missed the boat or things are too saturated, or whatever. So tell us from your perspective, not being exposed to a bunch of shit over the past decade because you're fairly young. How do you see your future now? Where do you see things going?

Tori: I think the digital age is just going to keep blooming. It's just going to keep getting bigger and bigger. So if people think that they miss their opportunity, they are 100% Wrong. I started only four months ago. If I can do it, they can do it. I had no experience. I had no followers to begin with. I started from scratch. Like anyone can do this seriously, anyone. They just have to be consistent and put the work in and not give up if they didn't see results in a matter of like two weeks, you know, because you have to just keep putting the work and then people often quit before the magic even happens, you know and that's the important part is to just not give up. Like I said, if I can do it in four months, anyone can do it.

Dave: Well speaking of your TikTok, we're gonna go over here and look at your tick tock here real quick. Now you know those of you who are listening, I usually just throw people's handles up, but you know, don't, don't run off and go. We'll put her handle up and we're showing her TikTok here and you can go back and follow her after the show. Listen to what she's saying. I think there's some people who once we put somebody up they just run right over there. And just start and it's like listening to the strategy behind what people like Tory are doing to be able to grow from zero to 112,000 followers in profits coming into their business in four months or under. So what have you been doing, Tori that you've that you've learned that you've discovered over the past four months? That's really worked for you because just to remind anybody who just came on. Four months ago, you were scrolling through TikTok you were consuming you hating your job. You're sitting there with a four year degree, wondering what's next for you. And now you're on fire, about digital marketing about, you know, affiliate marketing, and you're starting to build your audience in your email list. So what have been some major aha moments or takeaways that have worked? You know, that has worked in your favor.

Tori: Right. So in the beginning whenever you don't know what you're doing, you often go to you know someone else in your niche and kind of look at their content that they are providing and you kind of see like, what's working with them and what's not working, and you can kind of find inspiration from those videos. And that's how you kind of get up and move and and get that so sorry. Oh, my phone just freaked out. Sorry, my phone is ringing out more but you really want to just find inspiration from other content creators within your niche so you can get that first 1000 followers and once you have your first 1000 followers, you can put your link in your bio, but you know once you kind of get going and you kind of understand how TikTok works you can start doing your own thing. You can start making your own like original content. And honestly I feel like that's where that's what people want to see. They want to see original content, and they want to see you being genuine. So if you're upfront with them and being genuine then people like that and are attracted to that from what I've noticed within my own content people really like you just being up and real with them and being super straightforward. And another thing is to reply to comments. So in TikTok, you know, there's a reply feature. So you can reply, a comment, like, make a video of the reply of a comment and just make a video of that. A lot of our content is about just answering questions or comments or something like that. And people just genuinely love that stuff.

Dave: It's interesting because we hear a lot of people who talk about, you know, being themselves and it's kind of like, you know, what does that mean? So a lot of people talk about hey, you know what? Be yourself, you know, I mean, we've been we've been we've been titled this show stop being something that you're not like, what does that mean? Because I'm, I would like to give this more context because we hear this a lot. This is such a big thing. And it's like I feel like the people who really have massive breakthroughs, this tends to be one of their biggest breakthroughs, like, I stopped trying to be something that I'm not like, what what does that specifically like with specific examples? What does that mean to you? Or one example like, what does that actually mean?

Tori: It means just stop caring about what other people think of you. And as soon as you can be yourself. That's, that's where the magic happens is being you and there's only one two, right so you telling your story, the way that you explain content, the way that you think about things, tell your audience and just be you and don't be so uptight. Don't you know, think about you know, not everyone's gonna like me, Stop. Show up, be you. And of course, you're not going to like you, but who cares, right? Who cares? And that's what I'm saying. Like, just be you. And that's seriously like where the magic happens. Don't be like somebody else. Be who? You know, show your personality. People love that.

Dave: So Sherry, Sherry Smith, says but I'm so boring. What would you say to Sherry?

Tori: No, you're not, you're not boring. Hey, I'm an introvert. I did not post any content before starting up my TikTok and stuff. So you could say that I was boring, right? 

Dave: Tori did you ever think that about yourself or think that like before you were getting started? Like I'm I'm like I'm just a regular boring pro who's gonna want to listen to me, right?

Tori: That's exactly what I thought. That's exactly what I thought. But that noise that's just, you know, just don't think about that stuff. It's holding you back. Seriously. It's holding you back from you just blowing up.

Dave: Like I think I think one of the biggest things that we have to remember in this is just it's become such it's becoming come so proven on the internet, if you pay close attention, is that the less perfect people are the more people like really bomb with them in you'll see videos going viral, not because they were perfectly produced but because they're just you know, powerful like moments or situations are things that happen with like a child or with like an animal or with like you and your, you see a couple of you know, older people dancing or something and they're not being perfect, they're not looking perfect. They're, you know, they might even look at the video and say, Oh, I look so bad there, but other people are watching them just living their life authentically in the moment. And when people see another person living their life authentically meaning with like light and without cares, and as if they have not a care in the world. That's so empowering and inspiring because most people, many of you included who are letting us know about your limiting beliefs and we appreciate that because because you as well as billions of other people out there are self conscious and insecure and so am I at times and so when we see somebody living comfortable in their skin, it's it's way more inspiring than a particular how they have their makeup on or if their hair is perfectly done because what we resonate with is that person spirit. And that's way more powerful than anything that can be manufactured or that can be done up right it's like human beings. I believe, in a sense that, you know, that marketing is connecting with people, especially in this sort of solopreneur-like influence or whatever you want to call it economy that we're in right now. It's it's really the most it's the people who let their spirit shine the most are those who really are building followings and making tons of money because people you know, here's what I can say this, I'm trying to also give it in a different angle to for those of you listening whew, it may not have clicked so far yet. But when you're sitting there thinking that you're boring or when you're letting you know you're you're closed off and you're afraid of what people think in your, you know, not being comfortable in your skin, you're tight and you're You're just afraid what you're really doing this year is you're covering your light, you know what I mean? Like pretend you have a flame inside and you're just covering your light, you're not letting people see your light. And what happens is when you let all the barriers in which the barriers are what the fear is the insecurities worried about what people think when we let all that go. It's kind of like letting a wall down to where now all of a sudden people can see right inside our flame, you know, right inside our candle that's burning bright, and their candle connects with our candle like their light sees our light and it has nothing to do with what we're wearing. Has nothing to do with how our hair is done has nothing to do with how much makeup we have on or what outfits we have on or how we're talking even, or even what we're saying sometimes, right? It's about the spirit connecting with the spirit and I don't mean in a religious way. I just mean that there is an energy that is passed between human beings and thankfully, it's able to be passed through digitally. It is able to be passed through digitally because you're still able to activate certain sensors or certain you know the five senses you can activate. sound you can activate, right? And that activates feeling right and it's still enough to activate people's emotions. And anyways you seemed like you were resonating with that. Do you feel like that's a good description?

Tori: One hundred percent, you hit it on the nail Dave that is just Yes, you said it perfectly. 100% Yeah.

Dave: Yeah, it's interesting. So how have you been some of the specific things that maybe you did like for me? I remember combing my hair a certain way. You know what I mean? Because I was a little bit sly, kinda like I felt like I was a little bit scrappy and not really kind of put together when I first started marketing online, kinda like I still am now, but I hide it better. But just not like I see guys with their hair perfect. They always got the perfect part and a nice gentleman's cut and a collared shirt on which I haven't had to call it but I'm talking about a nice fun collared shirt. It's like pressed and shit. And I'm like, How does this man do that? You know, like, how is he always looking so proper and good. And so I remember like trying to comb my hair a certain way and when I first got on you know, and then finally I was just like, This is exhausting, you know, and I told my, my, my real story of who I really was and why I'm doing this and where I came from, and that happened to be my biggest day of sales and everything else and that was sort of like a that was sort of like a shift for me. Was there a shift for you? Or is there something you can remember that happened over the last four months that shifted you from that carrying in being afraid and letting limit and not showing your light to when you you know, fuck it I'm gonna, I just kind of show my light and see what happens.

Tori: Yeah, so it all started with me just kind of testing out content. So I was like, You know what, I'm just gonna show the world a little bit of me, just a little bit of my personality and see how that goes. And I got a really good engagement. And, you know, I got more views and I was like, Okay, this is a good side, you know, people want I'm just being genuine people like, seem genuine people who are just straight up. And so I just started producing more content. You know, you're always like working on your craft. You're always seeing what's working, what's not working. And whenever you see something that's working, then don't stop. You know, Don't stop, keep doing the same things and so that's what I figured out was just like, being me is the biggest thing that made me have success. And having that engagement, so whenever still today, but especially when you're just starting out you really want to comment back with every single person. And if you have emails, if someone emails you, you know, answer those emails, answer all your DMS, you know, just show up for them because people like that one on one conversation. And I get just several thank yous a day just from me commenting back and replying to people answering questions because people love that. They're like, wow, she took the time to talk to me, you know, to answer my question, and they love that and that's how you build trust too. And that's how you kind of build a fanbase as well.

Dave: Sure, sure. It's crazy. It's crazy how you can, you know, actually have fans or whatever, you know, you go from being somebody who's just I don't know watching other people. And thinking they're icons and celebrities online and then you know, suddenly you have people in your DMS and on your comments who are like, wow, this was really helpful. Thank you, you know, this changed my life. I mean, you have some accolades and validation at the beginning and sometimes it even feels like you know who they talk to somebody but like, who are they? Who are they talking to? You know, you know, because, you know, ultimately at the end of the day, I mean, I don't ever feel like I'm doing anything special. You know, I don't. I don't feel like I'm doing anything super special, but it is just, it is special. It is special. Because when you're when you're reaching somebody who's like minded or who's willing to listen, and I think especially because in our lives so often, the folks who are closest to us don't listen as much you know, because the the word like are they hear us and see us so much our friends and family sometimes don't take us that seriously. I've had people who legitimately like I was just like a nephew or just what you know, whatever not really pay me much attention and then come to like a live event and see like 5000 people going fucking bananas, you know what I mean? And rock in a crowd and then all of a sudden, they're, you know, they treat me totally different, you know? Because it's like, oh, wow, you know, wow, this is you know, it's it's just it's fascinating, you know, and I think that feels I think that feels good to us, you know, after I think many of us also grew up just also maybe even being ignored or or or unnoticed a lot. If we grew up in big families or being told to be seen but not heard and things and so you know, when we start to find our voice, maybe we got bullied in school maybe we felt just you know, like, you know, I think I think school also teaches us at least at least the a lot of my school did you mentioned cubicle and I had a flashback to when I was in fifth grade, you know, when I was ADHD if I misbehaved, right, which was really just having high energy and I was curious and bored, right really more than anything. i They put me in this. I had this teacher that put me in this Cubby, which was a cubicle back up to the wall, and you had to crawl up under it and you sat there with your legs dangling now with these walls around and I couldn't see anything out in the classroom. I mean, talk about being fucking silenced. You know what I mean? Talk about being stifled. Talk about somebody putting your life out, man. You know, I mean, that's the type of shit that this bucking society does to us and it is about time to get angry. It's about time to channel all those emotions instead of beating ourselves up. Let's beat up some of these limiting bullshit ass beliefs that we've been raised with to think that our destiny is to sit it up fucking in a cubicle. You know, give me a break. Yeah, I mean, I mean I think about I think about my my, the our ancestors and people who roamed this earth for fucking millions of years who walked in beautiful mountains and trails in, hunted fucking will the beast in I mean went out there and gathered their families in were in tribes and just live in life, man, I mean, out there, enjoying the sunset bathing in the fucking rivers man, you know, and I mean, now all of a sudden, it's like, put me in a school for 12 years. And tell me to just raise my hand if I have something to say. I stand in line. I got so fucking tired of standing in lines. You know what I mean? I mean, I don't want to stand in line anymore. I wanna cut class. I want to leave. I want it right. And so I don't know maybe that's one of the reasons why I dropped out in ninth grade. Maybe that's one of the reasons why I, even with my dad, was grateful enough to have you know, him work construction to help you know, take me under his wing, but eventually I wanted to fly the nest. You don't want to leave the nest. I wanted to go explore. I wanted to see what is out there for us, man. You know?

Tori: Yeah, yeah, that's exactly how I felt. I was like, you know, my parents told me to go to school, get good grades, go to college, and find a good job. And I did all that. And I was bored. And I hated my work. I hated the job. And I was like, why did I do it? Everything I was supposed to do. And now I'm here and this just sucks. You know? This just sucks. I was like, there's more to life than this. I'm not supposed to live my life in a cubicle.

Dave: I want to tell you a funny story real quick. Legendary was growing three years ago to the point where like, I was like, oh shit, you know? Are we gonna start a you know, we can have an office like we had an office here in st P. And and it was big enough that like how was some people and I was like, Well, I mean, I feel like we're at this crossroads to where we're like, either gonna bring everybody into the office, right? Or we're gonna, you know, really commit to staying virtual. And I was like, you know, I had a buddy that is in town who's a good friend and he's got a pretty big company, and they're an SEO company. And he has this beautiful office with all these people that work in the office and, and I was like, yeah, maybe that's maybe maybe that's the right path. You know, maybe I need to grow up mature, have a real company and really get people in the office. So anyways, I finagled a couple people to start coming down move the guy from New York had had a couple of people hired a couple of people locally, some were still virtual, it had a couple of people locally, and started to kind of fill up the office and I gotta be honest, it was the worst. It was the worst thing that ever existed. And the reason why was because it was I. It was because I didn't, I didn't want to micromanage people. I don't want to work with people that want to work. I don't want to have a company where the only way that you're going to work is if I'm standing over your shoulder making sure that you do your work. You know what I mean? Like that those are not the people that I want working with me for me, whatever. I don't, I don't want those. So anyways, I just one day just told everybody to go home. I'm going to stay here in the office with my wife because I like being around my wife, and I like to hang out with her and work and stuff like that. We have separate spaces. And then eventually we moved out of that office into a house that's right around the corner from our other house. And we've got 70 People who work virtually all around the world. And that's just what we do. And we've never deviated from that and will never go back. And that's my office story. You know what I mean? That's my cubicle. That's the closest thing that I got to a cubicle, like an environment. And I was so turret-like, like just it gave me the creepies you know what I mean? It gave me the heebie jeebies to just see people walking in with like their lunch and their briefcase and they put it down and like they pulled up and got ready for like, I don't want him all it's like a fucking pizza mirror. It's like knowing that they just drove in traffic to care and that they were rushing to my God, I'm going to be late right and I got to stop for gas. You know? You know now I'm fumbling around at the gas tank, you know, trying to get gas so I can still, you know, get to the office on time and I'm just like, and I'm and I'm like, I'm looking at these people as they're walking in the door knowing that that's the type of shit that they just did. And I'm like, Oh my God, you know, I just was like this. I started to have feelings like the end of the world. I was like, Oh my God. But then the thing people do all this is the norm. Running out of the house in the morning. Getting dressed doing your makeup, I see a guy shaved in the car. It's insane.

Tori: Yeah, I only did it for a year and a half and that was enough for me. I'm like, No, this is not for me.

Dave: In this last 2020, 2021 It's like everybody's gone home. You know what I mean? Or a lot of people have gone home not everyone. And I'm really thankful for all the folks who can't write like like what we call essential workers, like the people who were down at Walgreens when I wanted to paint you know, Cherry Garcia at night because you know, I wanted to just be a fat slob during a pandemic and you know, they had check me out, you know, I mean, swipe my credit card, or the first or the you know, the police or the fire department. Look, you know, so don't don't cancel me. You know, I was like, I think that people went home and they're like, fuck it. I'm never going back. I'm not going back. I don't care. And now we're seeing it's like it's like there's like all these openings were like the economy is gonna come roaring back. You know, like the regular economy. We know the internet economy is roaring but people were like, Alright, we're good. Like, everybody back to work, everybody get back in your cars. Get back on the interstate. Get back to shaving in the car. Get back to brushing your teeth in the car, get back to a gas stop over. You're driving through Wendy's or McDonald's getting a baked something, piling it down. Half Round the greasy beard. You know, as you're as you're as you're driving, you know, get back to that and everybody's like, Man, I'm good. I don’t want to go back to that. Exactly. So anyways, I've ranted and raved this morning but I mean, golly, jeez. It's like you know, I'm happy for you for your success. I'm happy that you found us. We've connected with you and I'm looking forward to your journey and having you continue to keep us posted. And updated on how things go for you over the next couple of months and let me know if there's anything that I can I can do or we can do to help you out. Help you keep growing Okay, okay,

Tori: Thank you.

Dave: Alright Tori, we'll talk to you later. All right, my friends. You can follow Tori over on TikTok and Instagram at @vlhbiz on TikTok on Instagram. And, you know if that's if, once again if that story doesn't inspire you to you know, do something about you know, your situation, your life, your business, but take that leap of faith and most importantly, you know, if you already have started to remember that the best gift that you can really give your audience is for you to just kind of take a deep breath and not try to be something that you're not just it's not about you anyways, just deliver the information, deliver the value in an authentic way. Stop caring what people think we say this over and over again. And the day that you do that will be the day that you have a big breakthrough, as well. All right. We'll see you guys tomorrow. And gals, and everybody else. Talk to you soon. Love y'all stay Legendary.

Here is the transcription for this episode: 

Matt: What's going on everybody? Oh, let me grab my mic here. Oh there we go. That should be a little bit better. How's everybody doing? Welcome in. It's Wednesday, Wednesday, October 27. And we're totally live. I just got my little text message from Dave. That says his 25 year old CPAs joining us on Wake Up Legendary you can see right there and we're live baby. What we're going to do today is we're going to bring on a young guest who's taken a lot of action and has a full time job and stuff and it's holding down the floor, but it's figuring out the school and digital marketing thing too. And I'm not sure we didn't really shout before him but I think he's also in Phoenix just like me. So it's the valley brothers today.

Taylor: What's going on? Yeah, doing well. How are you doing? 

Matt: I'm good, man. I'm doing really well. So you're up here in Phoenix two, right?

Taylor: Yeah, yeah, I'm in the north part of Phoenix, but yeah, still in the valley. Very nice. My wife used to work up by the 17 and like the one on one up in north Phoenix. Yeah, that's basically right there. 

Matt: Now we're down a little bit closer to downtown but Yeah, same. Same thing. We got nice weather. Now I'm enjoying that. Cool. You're a CPA, right?

Taylor: That's correct. Yeah. I'm a CPA, full time. And then I just do kind of like the affiliate marketing thing is a time thing. 

Matt: Yeah. Nice. That's awesome. How long have you been doing your job as a CPA?

Taylor: Yes, I've been a CPA for three years and been licensed for two of them. So yeah, just kind of, you know, straight out of college. You graduated at 18 and then decided that was where I wanted to go. I'm from Washington State originally so kind of lived there. For the past seven years, my wife and I decided to move down to Phoenix. This summer during that 120 degree week. Yeah. Awesome. So you know, it's the Trial by Fire literally. And yes, then I still work full time, jobs and CPA. And yeah, I just worked fully remote. So like my whole office is kind of like just to my left here, I guess, on the screen. It might be to the right but So yeah, that's really that's the story. 

Matt: That’s crazy. So you, I mean, you've not been around in this online space very long, at least not in our space. Like you found our challenge in late August or early September?

Taylor: Yeah, exactly. So yeah, it was right after you know, we moved in June and basically we got down here and talked about passive streams of income. We've always looked at ways to make money on the side. My wife is kind of in that digital sphere. And so I was like, Well, hey, I saw this thing. I'm gonna give it a shot. And I know nothing about social media, like I'm not a social media guy. I wasn't beforehand. I'm just now starting to figure some stuff out. And like getting on and talking on camera and stuff was like, I'm a CPA, right like, that's way out of my comfort zone. That's right. Yeah. So no, it's been good but yeah, so I found this challenge in like, I think it was like the end of August decided to give it a shot. Go go all in on it. And by Yeah, my first month had a really successful first month for not knowing what it was or anything about it and growing both a tick tock and an Instagram page. I didn't have a TikTok prior to this venture so I only have a business TikTok, which was kind of weird. If I actually went I was like, Oh, this is what this is.

Matt: Right? That's so funny. Yeah. I think that we have a lot of people in our community who are now like, kind of TikTok famous or getting there and like they're just like, Dude, I don't know I'm not a social media. person. I didn't even have a Facebook like, didn't have a Facebook, didn't have an Instagram like, like Dude, I don't know I deleted all the apps. I downloaded this to start posting videos. So that's where I find that's actually a little bit rare. I would say to start generating so much lead flow and traffic and sales so fast, which is cool, but I also just want to give a disclaimer to everybody and just let you know, like, you know, his he got off to a fast hot start and it's growing really quick, which is awesome. And I think I always give disclaimers but I also, you know, just tell people like hey, the internet's kind of on fire right now like tick tock and Instagram and these social media platforms are absolutely flaming on fire right now. And it's a better time to get started and get going than ever has existed. Before you found us. You tried other stuff or no?

Taylor: Yeah, well, yeah. Yeah. So let's see about a year prior. So you know, summer of 2020 when we were on the lockdown phase, I started dabbling in like some Amazon FBA stuff that was kind of my first gig into the online realm. It didn't pan out for me, it was a little bit too time inclusive. Again, full time job, CPA, you know, my average is somewhere between eight to 13 hours for my job, so it just kind of was a little bit too much for me to juggle personally. So it kind of took a look at that. Obviously, I looked at drop shipping and was like that's kind of the same thing. I don't want to deal with that. And then kind of put a pause on it. We kind of went into research phase you know, we were in the process of getting ready to move my wife and I when I say we are in the process of getting ready to move and then buying a house and we're just like, you know, let's let's put a pause on it, at least for the time being and so yeah, FBA was my first introduction into the Hey, you can make money outside of this space. And then affiliate marketing that that niche that kind of filled the gap for me that was a lower time of entry for me to actually put in time but then also the same ability to get creative side of my brain and generate relationships but also use like the extra hour that I would spend either scrolling or like watching a Netflix show. Or something like that. I just turned it into something that was monetized so it's kind of fun. So yeah, so far. 

Matt: So man, there's a big takeaway there. I just I feel like I wish people would grasp that because I do. You've sort of developed your hobby. A little bit is like, how do I make more money? And that sounds weird, I think but like, I've been thinking back I had this thought yesterday, which is interesting. I was thinking through how I spend my time throughout the last like 12 years and I thought 20 So the times when I've been generating the least amount of money has been the times where I've been watching the most sports, the most television specifically like sporting events like random them, like baseball playoff games like the NLCS or something's like, I don't really care about baseball, but here I am, like drinking a couple beers out at a bar with with a buddy or something. Or watching baseball. It's like what the hell am I doing? You know, like, I don't care about this. I do like sports for this sports aspect. I just it was weird and I thought like you know, all these times that I'm watching the NBA Finals are watching and I don't watch a lot of sports. I just kind of watch the big events, right? Like I always watch a suit or watch some of the NBA finals or whatever. But I just thought back it was like you know, I've got buddies who they'll play, they'll, they'll eat weed edible and hop on the Xbox for four or five hours a night. And that's their hobby, and there's no money generation happening from that. And that's been the case at every stage of my life. That was the case in college, where I was working side jobs like trying to figure out digital skills and like trying to figure out how to make more money. My buddies are playing NBA 2k12 or 10 or whatever. And it's been the same throughout all that and I started to develop just My habit is how do I make more money thatmMy habit is how do I generate more cash? Because I think if you really put your head down to it and really start going, there's a myriad of ways to do that. And then the second piece is it sounds like you have a similar sort of thing, right? That's what I'm gleaning. And then the second thing that I thought was interesting is you know you maybe you started out with Amazon FBA and I think a lot of people have this interest in selling something physical that feels cool to them to sell or whatever. And I think sometimes like you've taken this route, and I think I've seen others do it. as well. Okay, AJ in our community became a I don't know maybe mid five figure maybe six figure I haven't followed up with him but marketer in the affiliate marketing space and then started selling his product called cocktail cards, and sells those on Amazon sold out he's generated a lot of money through that but that says more passion project that he just thinks is cool and fun and loves doing it and gets a high off of it. But he started out in the affiliate space selling digital courses online that helped generate cash flow to help start that Amazon business. And I don't think all Amazon businesses are bad or I don't think FBA is necessarily bad. But I do think given the amount of input both money and time and energy and risk, you got way more of all of those in the FBA space, and profit margins are lower. And in additional space where you're selling digital courses, digital products, way higher margins and the ability to generate a lot of free traffic, which is way lower risk. You can actually run paid ads, if you know what you're doing or you have good education or whatever, but for the most part. Yeah, I think those two things are true. And then look, I feel like for somebody to be 25 Man, I feel super young at 31. But to be 25 is like you know, it's nice because in the grand scheme you're just such an infant, you're so young that like you can do this for 10 years, generate whatever six figures or a million dollars or something if you really went for it, and then and then start a different business if you want it. You know what I'm saying? Yeah, it's just crazy. But it's just so interesting anyway. I went on a rant there, but what came up for you is that of saying that?

Taylor: No, yeah, I think this is like it's really good that you kind of touched on it right? It's like, before we kind of started the FBA thing. My wife and I obviously were like, doing a lot of research and we were trying to figure out ways to change our mindset because you know, both of us had full time jobs. She comes from a family of entrepreneurs. I don't and so we had this mindset change when I think it was I can't remember what exactly it was that said it but someone had told us once that basically you have to change from being a consumer to a supplier. And the minute that change happened in our head, it was like, that's why, you know, whether we're consuming social media or whether we're consuming like goods in the marketplace, whatever it is, right. The supplier side of things is the monetization side. And so then we started looking at all these different ways to do it. And then obviously, we read Rich Dad, Poor Dad in the spring, and we were all gung ho ready to rock and it was just like, Alright, how do we, how do we do it? And so basically, we sat down and wrote these goals: one year five, one year, three or five years and then reverse engineered our mindset to say, Okay, how are we going to get there? How do we fund this project? And that's when we found out honestly when I found legendary, was I was like, hey, this kind of fits that time piece where I can't really wait for my full time job just to pursue something that I don't even know anything about. Some do and their way they've got, you know, way more risk and risk Association than idea that's not my gig, but for us, it was like, hey, this fits that mold. Let's try and see how it works. And I remember, I'm getting through the program and my wife being like, you know, so what do you think and I was like, I think I'm gonna start TikTok account and she didn't need to so bad and it's been awesome since you know, and I think the community piece of of that even you know, whether it's on tick tock or Instagram or on the legendary page, I've grown to meet so many people where you know, we can kind of bounce ideas off each other and have that accountability, and push each other to just be like, hey, you know, here's this super cool sound. Here's this cool idea I had or here's what's been working for me and differentiate yourself, right? Like that's kind of a goal in the marketplace. So yeah, that's really what came up through that whole conversation.

Matt: Also man, really cool that you guys are kind of both in on that, on that transformation in that journey. And figuring that out. It's funny because, you know, you guys are sort of doing that figuring it out. Together kind of thing. For us, for me and my wife, Catherine, it was not really the same. It was I was discovering all of this and making these breakthroughs and she's like, I am never doing that. This is not my thing. I work inside the system. Not outside the system. And I was like, Cool, no problem. Turns out like, I guess eight years later or something. She started her own therapy practice because of all of her therapy. stuff was just like bad, bad management. super stressful getting shit about you know, taking paid time off. She's just like, are you serious? Like I earned paid time off. Come on. Couldn't take some holidays off, you know, the occasional weekend. It's like this is dumb. So here she is, right sounds her own practice and she's smoking it. She's killing it. But it's really transformational. It's very stressful, like starting a new business. But when the yeah when that flips from being a consumer to being a producer, being a supplier, right, putting things into the marketplace, I always tell people I would give this one bit of advice to people with when I would say, here's how you should start your day and I've said this for a lot of years, is the first thing you should do is not open your email. You shouldn't open social media right away in the morning. Just immediately the first thing you should do. Well, maybe you do have to open social media if you're a producer of content. But the first thing you should do is try to produce a piece of content that sets the tone for your day of you being a supplier. I'm using your word, they're not mine. Producer or business owner or something. But the same thing, right? Same thing is like setting the tone right? Don't don't wake up and let someone else dictate how you're going to spend your money or how you're going to feel right or any of those things like screw that doesn't matter. You wake up in the morning and do whatever routine you need to do to kind of get ready. The first action you should do shouldn't be consuming anything that's going to affect you or change your mindset or whatever. You should just produce and get in the habit of a I'm a producer now. I supply things I tell people what their agenda is not the other way around. It's a really powerful shift, man. I like that.

Taylor: That's really good. Yeah, you know, it starts for me. It's a morning routine right of like, every morning I get up and set my mindset in a certain way. And I have to do that because I have a full time job. So like, realistically I'm either producing content in the morning or late in the evenings, right? And so that's that exact mindset of wake up, set the mind, get it right and then know what you have ahead of yourself because if you walk into the day I'm planned. The day is gonna command you really fast and really hard and relentlessly. It's really what I experienced. But when I have a plan and have a set goal and know what's gonna happen, it's all on me to basically determine how effective I'm going to be when those things come up. That's right, so yeah, I love that. That's really good.

Matt: What's uh, what time do you get up in the morning?

Taylor: I usually get up so it kind of it kind of ebbs and flows, but typically I'm up by six in the morning, and then kind of do my thing throughout the morning start work around 7:30 It's a little bit different right now, just because of the season that I'm in with my full time jobs a little bit busier. But yeah, so some of those things kind of ebb and flow but usually by six I've gone through spells where I've been up way earlier and then way later and I just find that's like my middle ground.

Matt: Yeah, for sure. I again, like I'm not that much older than you or anything like that, but the difference in energy for me from 25 to 30 was massive. I used to be able to in a pinch if I needed to. A couple nights of four hours asleep, couple nights to six hours of sleep. Now it's like tears, if I wake up after six hours of sleep. It looks like I mean, it looks like I was just blackout drunk last night, even though I went to bed at night. It's just like, it looks like I was just hit by a train. And people are like, Dude, are you okay? I'm just like, I didn't get eight hours. I just can't do it. But I think I was still you know, people, anybody who's in their 20’s and what if you've got the energy, like generally, most bodies do. It's just, it's just an age thing. I think I mean, some older people have the energy to but the body just naturally is producing a lot of energy and it's ready to go and it's ready to work and yeah, it's cool to see that happening. It's cool to see people go into work like that because they are going to work like you are and hustle and grind and figuring things out because go a long time ahead but you've also got a lot of creative energy and creative power. That's really cool.

Taylor: Thanks, man. I appreciate it.

Matt: What's been the hardest challenge in the TikTok/Instagram? Then it is kind of easy to figure out meaning like the technical parts, or has that been harder has it hasn't been actually stepping out and creating content. What's been the toughest part?

Taylor: Yeah, the toughest part for me wasn't necessarily the usage of because when I first started I spent like two days researching how to post when the first one were to post that kind of thing. So like the usage of those social medias was not really my struggle point. My struggle point actually comes down to the creation of content. And so I want to find content that someone finds valuable and someone is able to look at things. This is my goal with my target audience and it's either Hey, I trust this guy. I want to see what he's got more for sparking a question of saying, what's this guy talking about? Those are kind of my two kickers and so when I make content I have to kind of delineate a plan with my content calendar to say, okay, hey, how do I get someone to think about this question, and maybe it's not in the first video they see, maybe it's the second or third or fourth and so that's actually my biggest struggle point is coming up with fresh ideas that I'm not, you know, copying and then kind of changing a little bit from somebody else's stuff but trying to be original differentiate myself. That was probably the part that I struggled with the most. Just because I was brand new into the sphere like I didn't post I posted you know, pictures on Instagram with my wife when we vacation and stuff but like I didn't do like a reel or a TikTok. I didn't obviously didn't do TikTok videos. And so, like there's a struggle point with coming up with fresh ideas and thinking like a creator and thinking like, Hey, I've got this super cool idea. I'm just gonna do it. And finding out what people find valuable, you know, like, one person can have one question, but that one question can go amongst 100 people, you know, so that was kind of the point that I had to get to probably in my first few weeks was like, okay, hey, this isn't just something I need to produce. Like, I'm actually trying to help somebody answer a question they've been thinking but they may or may not know that they're thinking that question yet. So as far as the usage of social media, I think I'm still learning it. I mean, I'm not a professional by any means. My Accounts are huge. But yeah, I think as far as the biggest struggle points, definitely on that content side is like, Hey, I've got a sound or I've got an idea. How do I actually implement this idea? Without dislike either talking to a camera or like having some fun elements to it? So yeah, for sure.

Matt: I think. I think that you know, 95% of content, or for, I think three out of four pieces of content need to be just hyper hyper originals that are fun, exciting, or just kind of upbeat and positive and teach something or or share some part of your journey or something. And I think you'd sprinkle in and mix in different pieces of content. For instance, this guy and he recently I did this funny video where it's like $18 An hour working for Apple and he had an apple on his finger. And, and he is just kind of funny the way that he's his personality style and stuff, but a lot of people have been that video but he decided to put a little spin on it had 10 million views and and like, and then outside of that most of these other contests are super unique, but those little bite size kind of types of videos can help just be a catalyst of growth. I think he went from like, anywhere from somewhere around less than 100,000 to maybe. I think now he's, what is he? He's like, see if I can see this. I think he's somewhere in the range of like, 400,000 followers. Yeah, a little over. 400,000 and that's been in about two weeks. I don't know if he's at five figures but yeah, he used that one kind of use that one style of video and was like, hey, wow, I've seen people get a lot of use from this. So he put a kind of funny spin on it. It's a little personality that he has. And then and then the rest of the videos is stuff he'll go live, which is where he does most of his selling or talking about products. Like that's really where he uses that as sort of a little webinar. And I think that that's a real contrast to that. Have you ever gone live?

Taylor: Yeah, yeah, our lives are incredible. The way to engage with your audience like directly First off, but like there's a lot of growth that happens in life. You know, someone legitimately can ask you a question and you can go through or you can do what I've done in the past is do a live where I'm walking through you know, concept of affiliate marketing, building a funnel or like these are the funnels, like programs that I've seen in use and how to use them how to sign up, you know, like walking down industry. Like my wife always likes, I do like beauty products. For one do alcohol for one do like all these different industries need to literally stick them in their lives? And there's a lot of people that do these things. So I think I have an incredible strategy if you use them consistently, especially they're, they're great for growth. 

Matt: Yeah, agreed and a lot of people I think a lot of people on, for instance, like I know, like Calvin Hill goes live a lot on TikTok, and I've seen his thing, but yesterday at 45,000 People viewed it live. Not everybody was concurrent. It was usually about 500 people at a time. But over the course of a couple hours and he's just talking about everything, he'll talk crypto, he'll talk, digital marketing, talk, all this stuff. He does this interesting thing where he ties in his interest with crypto with digital marketing and affiliate. So he's like talking through crypto, he's talking through how, you know, we're about to go through a bear market on stocks and crypto and all this stuff and, and he goes, you know, like, You got to have cash sitting around if you want to take advantage of a bear market. And he's like, You need to find a site. I mean, unless you got a bunch of cash laying around. You got a lot of cash laying around. And I spent all my money. I spent my Yeah, I spent my government checks already. So we're gonna have to figure it out. Right. So you need to figure out real skills you need to learn to do digital marketing. And so he kind of explains right and then goes and then he just below the phone, like he generates a ton of sales through his lives because people can feel sort of the real energy the real raw in person. It's different from just a pre-recorded video. It's different. It's a different field. People are, you know, really inclined to follow you into maybe comments or something or like your videos than they see in this live element. And you're like, dang, like, okay, he's a real dude. And he's bringing real energy here like this is different. I don't think I've seen this before. It's really powerful.

Taylor: Yeah, no, that's, that's good. I get that actually, what you just said, I get that a lot. Is this guy a real person? And that I think goes, you know, some might think Well, obviously, but others you know, there's people out there very skeptical about, you know, the online realm and rightfully so there's a lot of reasons to be but there are real people out there have real experiences really trying to help you. 

Matt: That’s awesome. So he's been a catalyst for real online sales, like live webinars. When I started in 2010 was a thing you would get on GoToWebinar you would sign in to the webinar and like, I don't know, like, shouldn't my hands like, oh my gosh, this guy's actually alive, real human being like, because I was only subscribing to people email lists, and I would see them on video here there but then, like they go live and it's just a dude sitting in his home. Office and Gilbert or Chandler? Whatever the first webinar was, I was like, holy smokes, like this guy's real. And even now today, it's the same thing that just breaks through this sort of fake. I'm unsure if you always wonder what the heck is Taylor doing? Like what's he really like? Right? So he's probably good at setting up and he's creating these videos, but then like, the video goes off and like, is this dude actually homeless? Is he a loser? Is he like, is he like a cool dude, I'd hang out with like, what's he really like? And so then you remove all of that production value, and it's just you're just sitting there chillin and people are like, interesting who's this cat like, what's going on here? And I just think people's intrigued level for lives is also just getting started like I witness you know on on any given day if you scroll through just lives on TikTok I mean, you have such a wide variety of human beings talking about everything under the sun, you could imagine I mean, people going live with yoga class people going live talk about crypto people don't

i want to talk about everything, politics, debating politics. Sports. I saw a TikTok channel, the only reason it exists is to go live and stream episodes of SpongeBob SquarePants. And there were like 18,000 Viewers, who were just sitting there commenting about the SpongeBob SquarePants episode on tick tock because they wanted to watch it all together and they thought it was hilarious. Like, there's, there's if you don't think there's an audience for you, you're crazy. There's an audience for everything. There's billions of people out there who would and would be happy to listen to you and your story and your journey. 

Taylor: Yeah, it's crazy. That's a really good point. I think that, you know, a lot of people ask me, you know, Hey, what should I sell? That's a big question like, What should I be, what am I even an affiliate for? And the biggest question is like, what are you interested in because there's a market at every level for every type of product, basically, that you can imagine. Not every one. Like, I was talking to my brother in law, and he's super into watches, and he was like, Is this a thing? And I was like, I don't know. Let's find out. You know, so I Google. And I was like, Yeah, apparently for like 40 companies. It's like a watch affiliate program. And it's crazy because there is someone out there who has the same interest as you whether it is something as simple as you know, SpongeBob SquarePants, where you're just live streaming an episode for somebody, or it's something as intense as like, like gaming. Or luxury vehicles or luxury products. There's a market at every level. And you just have to find that market and be able to speak to them, right and know how to market to that. That level of person.

Matt: Totally 100% could not have said better. That's exactly right. And figuring out how to market to those people figuring out how to how to, you don't really have to figure out how to find those people. I mean, tick tock does a good enough job and people do a good enough job curating what they like and swipe and all that stuff. I mean, it happens pretty quick. Yeah. Yes. So show as your daily routine as you're looking forward, down, down, sort of go down the pipe, I guess I would say what do you see as sort of your next steps are you are your next steps to keep doing what's working, and sort of build that out even more? I mean, you've got some high ticket stuff coming in. You've got good commissions and lead flow and everything like that. What do you see as sort of your next step in your journey and what's the next few months going to look like a quarter four?

Taylor: Yeah, so I think, yeah, it's a great question. So I mean, obviously still, it's a part time thing for me. So it's taking what's currently working in the business and then growing it. So what I've really tried to do over the last couple of weeks is really master you know, one skill, one, one product, one delivery method, and then take that after I've mastered it, move it to another product, but still continue with the same product line. So my goal over you know, the next basically two months of doing this is to have both feet in the water, be all in with it, but be expanding my horizons. And so my wife has helped us. I say this because she's totally in the space and like, we were talking about the concept of doing like a blog and a YouTube channel. And that kind of thing kind of walked me through more of the technical aspects. And she was like, okay, perfect blog, and I was like, I don't know how to make a blog. Like I barely know how to write a tech talk. And so I ‘m kind of going through this, this juggle right now. And so that's really what's going forward. It's expanding the brand and actually making it a business I think. Because right now, you know, the whole the brand my model is based on, you know, the other products, the digital space, the creator space, but I think that there's a ton of value that I've learned even from going through the Legendary course that was growing my own business and actually making this and a brand and something that is recognizable. And so it's kind of cool for me to see like, you know, three months ago when I started this thing, I was like, again, it sounds cool. I have no clue what to do. And then now looking forward, it's a very tangible thing for me to move into more of like that blog, YouTube space and say like, Okay, how do I start actually making this a little bit more of a breath thing and growing what my horizons are, and teaching on multiple facets or just in one niche, and then kind of just going down that, that path of expanding the business that's really where I'm at, and trying to just provide value for people in different ways on different platforms so that, you know, people can can hopefully get something valuable out of, you know, following me. You know, if I can help one person, that's really the goal with me, it's like if I can answer one question for one person, that's where my target is. For everything I do really. 

Matt: Yep, totally. I think that that, to me, seems like the right approach. I feel like turning it into real business is a good next sort of forward step. Meaning let's get a blog. Let's also go omnipresent with all of our content, YouTube shorts. Right? Instagram reels, reposting all of our stuff. He is already sort of omnipresent but becoming a little bit more aggressive on those and also building out a YouTube channel where maybe you can get some ad revenue going there and diversify that income across multiple different places, right. But also, here's the thing I always come back to with people. As the business grows itself. I always tell people, the biggest mistake I see people make is to stop doing what's working. Right. So as you add the layers and things on top of what you're doing, which you should do, they should be added layers, right? So as you're starting and you're getting going that cash flow can help fund everything else, right. You can help fund somebody to outsource. Hey, you find somebody on Upwork and you say I do, I'm going to buy this domain in my GoDaddy, I'm going to give you access to my GoDaddy, I need you to go and create an entire WordPress blog. Here's my brand. Here's my stuff. Here's everything. And then I need you to create a 30 minute video that shows me how this whole thing works. Can you do that? Right? Because you didn't quit your original thing. You've been making some high ticket sales, you know can take maybe 500 bucks or 250 bucks and having some college can set that all up for you while you're making money at your full time job and continuing on. What you're doing now and you're in your content creation on TikTok and stuff like that. I always just tell people don't stop what's working what's look around. Take a look at any revenue you brought in and say what brought this in? Okay? It was because I did this. Let's keep doing that. Let's keep bringing in revenue. And then that way as you expand, you're never sort of strapped on cash in the business. Right? You've still got your jobs and you guys are still cranking so that's all great. But yeah, that's my biggest encouragement. What I usually tell people and then I think you've just done and you've got such a good road ahead. I'm so excited for you. I'd love to have you back on the show. We sometimes ask people to come back in a couple months so probably hit you up maybe via email we've got a month or so waiting list. But we'd love to have you back on and check in and see how things are going.

Taylor: Yeah, absolutely. I mean, yeah. This was a blast, man. Nice to meet you. Yeah,

It's awesome. If you need anything in the meantime, let me know. I literally my job is just to help people and help them figure it out. So keep rockin and if you need anything, just hit me up.

Matt: Yeah, sounds good. 

Taylor: Thanks so much. Thanks for having me. Have a great rest of your Wednesday.

Matt: Thanks. Alright guys, hey, make sure to go give him a follow. I've had his tick tock up but Instagram is also right here. And just bounce over to both apps. Give him a follow on both those places. Content and yeah, maybe Melissa says maybe it will have that blog done by the next time. We'll see. But yeah, we'll have him back on and see what he's up to see what's new. See what's happening. And yeah, you guys have a good rest of your Wednesday. We'll be back here tomorrow. I believe Dave will be back here tomorrow and Friday.

Below is the transcription for this episode

Dave: What’s going on my friends, this is Dave sharp Welcome to Wake Up Legendary. And today we have an affiliate marketer inside of our community who is going to reveal the plan that earned him his first high ticket Commission, as well as my friends, I'm sure other nuggets, right, call us McDonald's because we serve up a lot of nuggets. Alex, welcome to the show. Brother, what's going on?

Alex: Alright, I can hardly hear anything right now.

Dave: Can you hear me brother? I can see you. 

Alex: Can you hear me? Yes I can. All right, you can hear me but I can't hear you. Of course we love technical difficulties. 

Matt: Hey Alex, get rid of that, get rid of the air pods. Ditch the air pods.

Yeah, ditch the air pods and turn the air pods off. That's better. Now, let's try this and it's just working better now. 

Better now thank you but can hardly hear you, Dave. Yeah, ditch the AirPods brother, turn the turn the volume up on your computer something

weird right now it's like having you in a very like, like very deep tone, might be my phone.

Dave: It is your phone, turn your Wifi off. Turn your Wifi off. 

Matt: Alex just leave and come back.

Dave: Leave. Get out of here. Come back and come back. Yeah. All right, listen my friends, what can we say here? You know what I mean, it's like, it's so beautiful I think to see the behind the scenes, just the, you know, the mess ups, the screw ups, you know.

Alex: I'm back. 

Dave: My man, overcoming challenges overcoming challenges Monday morning baby at all times.

Alex: It’s working now.

Dave: You've got a little delay on your end. So we were perfect without the air pods, but then you went and put the airpods back so I would take the air pods off. Is there any reason why you need to use the air pods? Can you turn the volume up on your computer? Sounds perfectly good, man. You reminded me of an old, an old Boomer who, you know like how, when you see like somebody who's, and I'm not trying to make fun of y'all boomers, but come on, like own y'all shit right some but their phone starts going off right like my dad or something but the phone starts going off in the pocket. And you know, man, that little just a little button you can just hit the little button on the side and the phone. What they do, what they do, right, what they do is all of a sudden be in like the middle of a meeting or the middle of a room or the DMV or something and the phone starts ringing up. Gotta walk outside with it. So anyways, well listen man, you're a young stunner How old are you?

Alex: 29 actually.

Dave: Okay not that young man, you are about to hit your 30’s But you are trying to do something right now right? What led you to Legendary, what led you to, you know, affiliate marketing?

Alex: So I've been in the affiliate marketing space for a couple of years now, I'm doing exactly what you had mentioned, which was doing YouTube University, and not getting anywhere. But learning kind of like what affiliate marketing is in a general sense. I tried it and failed, but it didn't, I didn't really get back into it until like my full time job, which I just came from I was interviewing somebody to be my assistant. And literally,

Dave: What do you mean, literally just this morning? 

Alex: Yes, just this morning.  And it was, it was the point where I kind of lost control at that job because I am part of the executive team. However, it was, to the point where it was just like, one aspect of my job title itself was like taken away without me saying so. So I just want to ask something with more control over, being able to say yes or no, and, like, nobody is saying or giving me dictation to do. So, that's why I came back into it and started again searching online kinda like with affiliate marketing because I like the business model itself, and then I came across legendary and I said okay let's see what happens and learn the skills and we're here now.

Dave: Alright so nice so you so when was that?

Alex: So that was about a little under two months ago.

Dave: Okay, so you you were just to be clear, you were doing affiliate marketing before two months ago or you, or you had just started two months ago,

Alex: I just started going all in two months ago.

Dave: Okay so before that, just dabbling dipping the old toe,

Alex: Just getting it just getting it with the toe nail, the edge of the toenail.

Dave: And you are killing me this morning, you killing me on the weekend vibes trying to get back into the week right and just, all this comedy. What do you got, oh ambulance. Man wait they're coming to take us away because they know we are we are out there, man, we are our body in these nuggets this morning to we're about to body these nuggets we're about to blow so they're getting, they're getting the 911 team around to pick up all the all the debris. So, I'm so, so two months ago, right after dipping the toenail, right, not even the whole toe, just the toenail. Right. And how long did you dip the toenail for, oh, oh man, oh, it's ours some, some weeks some, some years, months, or years?

Alex: Some years.

Dave: That toenail was soaking wet. That body was so dry, wasn't it? The toenail was soaking wet that the body was so dry. 

Alex: Oh my goodness, you could have put me in a rain shower.

Dave: So, what, what, like, what, what did that couple a year, what does that look like I mean what I just I'm trying to obviously relay, to those who are listening, because now, over the last two months, you're all in, and I would assume you wish that you went all in sooner now you didn't find you, You didn't find us right that's right? What was that coup[le of years like? Was it that you were jumping from thing to thingor you were too busy with life?

Alex: It looked like a bunch of excuses but it was more so me trying different things and not being committed to it. I tried personal training and was able to build an online training business. I tried dropshipping but it took forever and a day to get the product to the customers. There was nothing that was able to structure it, it was me dealing with the same type of weight but no structure.

Dave: Do you think the security of having income coming in kept you from going all in? If you still have that job what changed two months ago? I feel like with a lot of people who come in and start an online business they have a job so there’s really no pressure. 

Alex: I would say what happened to me in a great flex because I remember watching the first video thinking I need to be alone and be somewhere alone. Literally, I just sat there watching, sweat dripping down my body,

But what I just needed, I needed something to have that I can give to my little sister. I was thinking about my little sister at the time, right, she's in college right now. I went to college as well. But understanding and graduate understanding from college and where she's at. I'm thinking, what can I give to her? That's going to be more valuable than then what college was to me, and that's the headspace where I was when I, when I came across the video watching it and like understanding like okay, this is this this is what I've been looking for.

Dave: What is, what did I, what do you remember that I said in either the initial kind of sales video that sold the challenge or in the initial videos in the challenge that was an aha moment for you.

Alex: It was reassuring that I was able to do this on a two hour a day basis. It was the reassurance like there's there's other people out here that are just like me, who are able to do this on a part time basis because when I first started, I started to be a second income like a part time, but then I just followed the steps it became a little bit more than that. Yeah, that.

Dave: So now that you've, you've been doing this for two months, we'll put up your TikTok banner you've, you've gone through some training, you've got trained up a little bit. You started to market and you decided you wanted to be an affiliate to basically do affiliate marketing to make money online, right. And so you've got basically TikTok and Instagram that's rocking and rolling now for you. What, give us some tips on what you've done that's been helpful as a matter of fact I checked out your TikTok, just before we went live, and it looked like you were live on TikTok.

Alex: I am live right now on TikTok. 

Dave: What's going on everybody? Yeah, so. So what has been what has been helpful, what has been, you know, what have you discovered, that's been that you've said, Okay, this works I'm gonna do more of this?

Alex: It's this framework, I'm pretty sure you're very familiar with Russell Brunson and never heard of it. You never heard. Never heard a rustle. It's exactly what you wow okay

bro, I'm just joking, of course I have about a minute. Right, of course. The framework hook story offers. I read excellent secrets like years ago as well when I first learned about affiliate marketing. And everything that you were saying, everything that I read came kind of like a full circle. So then, like, like, kind of like the strategy what I do behind it, what really works, it's finding the things the hooks, the the the things that people are able to relate to, to say first and foremost, and then have the story the actual value within what I'm able to provide, whether it be somebody learning to try to learn how to grow their tic tock page, whether it be them trying to learn a little bit more about online side hustles. That's what the story's about, and then the offer is just simply just saying hey, come follow me on, come join me on my journey join your startup yours and that's the type of offer. That's what really works for me because at the end of the day I'm still offering, and giving out that valuable information that people are coming and people are searching for. 

Dave: Love it. So let's break that down in your kind of interpretation because I want this to be valuable for everybody who's listening and I think Russell's content in his training is, is, is, is good I mean it's great like he's a he's a, he's a super smart marketer, longtime friend of mine, and then their software. So let's talk about the hook first and then we'll talk about the story. I just want to get your perspective of it because you're somebody who is that, that clicked for you. So, so let's, let's try to interpret that and translate that for everybody listening, so they can take a few nuggets away and maybe implement this into their content. So, hook, define hook give us some examples of hooks in let's make it so simple that anybody can understand it if they were tuning in, into this for the first time today. Let's see if its hook story offers that kind of the framework of how you're creating your TikTok then talk about in describing give us some examples of the hook first.

Alex: So in the first three seconds, right, in the first sentence of whatever I'm talking about. I am literally saying like, if this is you x y z. This is why you should listen to this type of situation. Right, so it just immediately grabs now because the attention span of people up on TikTok or just people in general, it's that of a goldfish is less than a goldfish now. And so, it's more of getting straight to the point of why this video is important. And that's the hook itself is literally to grab people's attention. Like, for one of my series that I have up there is called. If I were to have $0 Where would I start, right, because that was this headspace that I was at one point of time like if I didn't have anything to do. So then there that is, itself,

Dave: Like to start an online business with zero dollars. And I wanted to start an online business, here's what I do. Great, great example. And just so everybody understands I mean I think it's pretty obvious but the hook is is really kind of like the hook in the lip right, how do you how do you get the hook, it's kind of like fishing man like I have this thing, this, this kind of framework called the fishing formula, and it's, it's, it's a little bit more in depth than hook story offer I teach it in the blueprints, but the, the, but the fit, you know, marketing is a lot like fishing man, you know, you have to understand who your species that you're going to target is like are you going to target, like, like bass in a pond, you need a specific kind of Bay, if you bring in, shrimp, they may not bite that man because they're not used to eating that bait, you know, it's kind of like we're over in the Asian Pacific, they may eat, you know, raw octopus where if somebody said a raw octopus in front of you or me, we might throw up, you know, like it's just not it. You know what I mean it's just not it's just not what we're used to eating so. So yeah, you got to know your species you got to know where they're at, you know, like where do they like, if I want bass, like if I say okay I feel like bass tonight, you know, or I want to I want to sell bass because it's one of the most lucrative fish that I can sell so I'm going to go catch them and sell them at a market like I need to first identify that species and I need to identify the ponds or the bodies of water that they're in. Then I need to identify the bait right so I can get them to bite and get that hook and so. So the hook is is really how do I get them to buy, how do I get them to stop scrolling in, in, you gave some great examples, you know, calling right out in the first three seconds, and telling them exactly what the video is, who it's for, what it will do for you. No. I saw a great video about from one of our, our, our affiliates, Ian, who did who talked about here's how to make $18 An hour working for apple from home, and he started out with a with an apple, he could have been a little hole in it and stuck his finger up, so he had an apple on his finger, and as he was saying here's how to make $18 an hour from Apple from home, he had the apple on his finger and then he threw it off his finger like into the back of the room. Yeah, so not only did he give a verbal hook, but he also gave a visual hook. Right. He gave a visual hook. You'll see a lot of people who, who give who use money as visual hooks, you'll see I can say, hey here's, you know, let me, let me if I was talking to people about flipping watches, right, I could say, Here's how to afford $100,000 Platinum Rolex, right, in this video for the next 30 seconds I'm going to show you how you can start selling watches to eventually either own the watch that you want your dream watch, or to make money from home selling watches right and so what am I doing, not only, and that was a long hook, but my point is, is I'm also using the visual cue of holding something up, Right or doing something that's both. Um obviously verbally, engaging them you've covered that. But if I can also visually engage them with something, if people are doing this all over TikTok, for example, like you see this all the time, people are giving visual cues. Those were two examples so let's move on to the story because we covered the hooks. Anything else to add to the hooks that you would say, on the story so hook. Now that I've got them, stop scrolling. Okay, Alex. Yep, story, if, TikTok to me in defining give me some examples of story because immediately. I'll tell you what I think if I was brand new, I would think, okay, so the story I mean I have to tell a story every time, it’s necessarily, all right, that's the main story.

Dave: Give us some examples.

Alex: So a story, I would say the story how I do it is the actual value of the video, why they are continuing to watch in the first place. And what I like to have in my value, it's either maybe a story because like early on in my page I was literally telling people to stop the story of why I started. But, in the story now what it's become. I like to make sure that there are actual actionable steps to whatever I'm saying, so that if somebody watches just one video they can literally watch it, take action, and then continue to see what I was talking about in that video I've noticed like within the space. It's not necessarily there. So I saw an open opportunity for me to be able to offer a different kind of value to that market and the market is asking us to give them actionable steps. So for example, let's say, content creation. So

Dave: Kind of like what we're doing right now.

Alex: Yeah, that's where I'm live right now so I can actually give a value to people like, like if people always ask me all the time now like, What is affiliate marketing or anything but what's the behind the scenes of it, this is the behind the scenes of it having conversations with other people.

Dave: Basically training. Training yeah I mean, listen, let's, if you are a trainer, and you wanted to sell personal training sessions, probably the big missing piece when you had initially tried to start that on the internet was most personal trainers would just think, okay, I want to start selling personal training sessions, via zoom or virtual training sessions or or meal plans that I can make for people and sell them, you know, just email them to them. But what they do is they go on to Facebook, usually, and they say, meal plans for sale, right, or they sell, they say, personal training sessions via zoom for sale right in, and then they sell none or the story might be if we were doing a TikTok, like this. Now that you know what you know now, if you wanted to sell personal training sessions, you might say, at the beginning to TikTok remember hooks. Here's three exercises you can do to get guns if you hold up that big, big ass gun that you got right there that I see. Right. Right. In five minutes a day. And then what do you do? You transition right into showing them the exercise. Right, so the story doesn't always have to be a talking story you're training them on something that makes them feel like, Ooh, that was really valuable. Alex: Right on. So that's what I have on my TikTok page even with personal training. That's the story in itself, the value of what they can walk away with, and and be able to receive the benefits from, what they really like, pick up and say I learned X Y and Z, and I can continue doing.

Dave: Yeah. It's also right Alex can be a story if you have us like some sort of an inspirational story you have something that you want to share from something that happened yesterday that you think would be useful. I know this one guy named liver King, and he's like, eats raw liver and is, is just this absolute beast, and he gets on every morning in, and mostly on Instagram, he may be on Tik Tok, but he says, you know hey I'm out getting sun on my face, feet on the ground, you know, and here's my win for the day. Send me back your win, right, or here's my win from yesterday, send me back your win right and it, and then he tells a story like here's what happened yesterday that was a win for, you know, I have had a lot of, like, I guess you could just say success of bonding in in kind of getting people to know a little bit more about me know like and trust me by also telling my sort of origin story of being starting out with nothing being recently homeless and addicted to drugs and alcohol before I got started 10 years ago, and being really at a bottom in my life, and in that was sort of my back against the wall moment, you know what I mean, I was working construction I did have another stream of income, but I, I, you know I had realized I had wasted so much time. And, I and I wanted to build a better future for myself, a better future for my future family and people could identify with that because they weren't particularly also recently homeless and drug and alcohol addicted but they could identify with the feelings of the story, which were I've wasted time. Even you said, You know, I've wasted time not building something, not being more in control. And that's what I've already liked. You wanted to feel more in control of your destiny, not just more control of your daily activities and what was happening within your job, also you wanted to feel more in control of your destiny, so people can relate to that. So we've given two examples now of a story, story is basically what's the story of this post, basically Okay give me the gist. Are you going to show me something to train me up on something real quick? Are you going to show me a demo of something? Are you going to share something that's inspirational, motivational, funny. That's going to get me angry, that's going to get me motivated. It can also be talking now let's talk about the offer. So, on TikTok, I mean if I'm brand new bro and I'm listening to this never heard a Wake Up Legendary I just stumbled across us I might think that what you mean right away is that you're going to pitch something right in the TikTok video for sale is is that what offer means?

Alex: No, Right, offering, I like to look at it, um, I will say like if my, if my job right now, they consider me to be a master sales. Right. And one thing that the sales train I go through with Zig Ziglar he's always saying, ask for the order right it doesn't matter what it is asking for the order could be simply if we were having a relationship if your boyfriend girlfriend or anything like that traditionally the boy asked, Can you be my girlfriend, right, that's not asking me for a sale is asking a question for an offer saying, Hey, would you with all the information that I'm giving you with the story that I just told you as I just hooked you When would you like to be my girlfriend type of thing and it's not, it's not sales, it could be as simply as saying like hey, comment on the post relate, if you relate to what I was just talking about, or it could be, hey doubletap this. If you found this funny, or if it's like this it's like if you want to do something different, click link in the bio, if you want to move forward with this if you want to learn a little bit more, it's offering somebody more information of the stuff that they already found valuable or valuable here.

Dave: Yes, agree totally. I find myself personally that the more nonchalant, my transition statement is, which is that transition statement is important because when you go from doing the story portion to now moving over to the, the offer. There's got to be some sort of a transition statement so hey okay here's the third exercise, you're going to do dumbbells, you're going to do five of these, you want to, you know, you want to have them at least 10 pounds, or 10% of your body weight. If you want more where that came from, and want to learn about how to build up other parts of your body, follow me here on TikTok, and get my free ebook in the link in my bio, right. So the transition statement was, if you want more where that came from. Right. And I feel like I feel like it's it's just it's such an important but it shouldn't be such an easy nonchalant statement that you say and I think a lot of people when they go from doing the story portion over to the offer, like they get awkward and they get tripped up because now they feel like they need to sell, and you're not selling, Like, you know, you're not so in you mentioned master salesman the master salesman never sells anything that only only invites only asks if they want more only ask if they want to take the Rolex home and make it their baby right not. Are you ready to purchase this like we get so awkwardly? We think that sales is kind of a stiff awkward thing where I'm like, Are you ready to buy, and it never has to be like that, it never should be like that, it should only be I'm teaching and training your stuff. And if you'd like most, if this was helpful to you, then feel free to go ahead and grab my ebook or feel free to go ahead and grab my free training to show you exactly the business model that I use to generate a active and passive income online, click the link in my bio, or follow me for more helpful tips like this, it's it's just, it's the more nonchalant, it is in the more that it's just offering more free value, the better you're going to do, whenever you start, and this goes for anybody I'm talking to our listeners here whenever you start finding yourself, promoting a product from your, from your social media channels or even your ads, you're going to find yourself struggling to get sales because nobody wants to buy, or nobody wants to be sold, everybody just wants to eventually if you lead them and give them enough free value. And then you lead them to a sales video like where we sell our challenge or any of the other direct response sales funnels that use good marketing, you leave them in there and they've already gotten several they already feel like they've gotten value, and then the great marketers and the great copywriters, even inside of our sales videos, we're delivering value, even before we make an offer. You'll notice that that's why our sales videos are 15, 20, 25 minutes long, because even for a couple dollar sale, I still want to make sure that I did that for you. In that video, that person is so overwhelmed with value and they feel like they really, and they're not even buying anything, they're not being sold on anything. They're just they've gotten value now from you, they've gotten value now from this video, and now this video is simply offering them more training, more value, right, and it's just a it's, it's all about moving them from the next, it's in using that sort of hook, which can be the bait to say hey look there's more value over here, there's more value over here, there's more in depending on how much value you can take today. Yeah, and there's a paywall here, right, so I mean you can continue to watch my tic toc and get value as I dish it out for free and if you want to go to the next level of value, deeper training if you want something that's more structured. Sure there's a paywall here, But it's just more value, right, so I'm going to simply acknowledge the paywall let you know what the price is, but it's all value, and I think that's the big difference, man, and you pointed out with even making offers is that we're never selling. We're only simply offering more either free value, or paid value, but it's all about, what is it going to do for them. I think that's the big problem. I was talking about this with my dad the other day, and I don't remember the exact context of the conversation. I can just remember, oh I remember what it was. I was, I sort of retired for a year back in 2014 and 15 Partly between those two years and when I came back, I had a reputation and I had been fairly successful I thought well I'll just throw my name out there and let people know I'm doing an event, and have some coaching packages and I'll just sell out immediately. That's what I thought, right, it was just it was, it was flawed thinking because I forgot that, even if people like you, if when you make them an offer, you don't make it crystal clear what's in it for them in what it's going to do for them, they can like you from a distance, but they're not going to part with their money. So I have to every single time that I market something, and even, of course, my free. I call the content out there sort of it's, it's, it's sort of it's sort of chumming the waters, right, like when we're when we're putting content on TikTokƒb, or whatever we're chumming the waters bringing fish to the boat, right and then we offer the bait right and we got to just make sure we offer the right bait for the for the right species, but I had to remember back when I, When I came back into business back in 2015, that people can like you man. People can love you, but when you go to then make them an offer, if there's, if it's not crystal clear what's in it for them. And you're only just trying so it would be kind of like you selling gym sessions insane. Oh my gosh, I'm like, nice to meet you, Alex. Let me show you around the gym. And as you went around the gym, you just really touted and improved on the facility right the versatility, the walls are so strong, and the equipment is brand new. And the people are so friendly now I'm, I'm listing features and benefits, but I'm not telling them what that's going to do for them, so nothing really was there for them. What's in it for them. So I can say these walls are strong that even if there's a hurricane, you can bring your family here, and you'll be safe. The equipment is so brand new, that it's actually easier to use so your workout goes smoother and you build 20% more muscle, because you're working with new equipment, plus it's not already littered with germs right. The people are so friendly here that when you come in you won't feel like people are staring at you and judging you, because maybe you think you're out of shape and they're in everybody else's in good shape, that's a problem that people have. That's why you see is a real is a real thing, people who are out of shape or hiding over in a corner on the on the on the treadmills and stuff, and not in the middle where the weights are, and I guarantee you it's because I can relate to this, maybe I'm not feeling like an animal. I'm not ripped like the other guys and gals who are in the middle, so our people are so friendly, they will feel a part of our family, and you'll feel supported when you come to this gym, because we have a family culture here that is everyone supports everyone, each one teaches one, and I think you'll find this, the, the, you'll feel the most welcome. Right, so I went from simply touting features and benefits which, which is basically looked at how great my product is to then relating it to what how that is going to create a result, and be directly beneficial to them, and again I digress back to my story about being reminded of that back in 2015. And, and, you know, ever since then. I have never, I always, I never just I never just assume the sale. And what I mean by that is, that's a common sales, saying just assume the sale just, but if you assume the sale but if you don't make it extra clear what's in it for them, you're going to be a frustrated person, Because you're assuming that everybody's sitting here trying to manifest, well, like there's no weeds in my yard, there's no weeds, there's a Lamborghini in my driveway, they're like I can do. People are gonna buy from me today people are gonna buy from me because I'm going to assume the sale right you're going to be frustrated, confused, whereas, stop assuming the sale and just make sure that everything that you do, you're thinking about how is this person going to walk away from this experience, even if they don't buy and feel like they got a lot of value from this, and that was a valuable experience because that's going to happen. And those people might not buy today, they might buy later, because you've continued to pour on the value. And so, again, ever since 2015 When I was reminded of that and again I just got, you know, a little contempt testicle I just thought well, you know, people know who I am, it's sort of like Elon Musk saying oh everybody knows who I am. I'm starting an electric vacuum cleaner company the vacuum cleaners are $1,000 apiece, they've got a five minute battery life, and, and people are going, I like you Ilan, but I don't want $1,000 vacuum that goes for five minutes, but it's gonna be it's gonna lessen my carbon footprint. Right, right. No, he said, I've got an electric, I got a vacuum that's $100 that will run for an hour. Right. And it'll be the most good for the environment and fast and awesome and cleans itself, and it will cut down. So he just touted features, benefits, and it will cut down on your electric bill, it will cut down on your carbon footprint. It folds up easily so you can store it without taking up space in your pantry. It's itself, and it's only $100 Right now I let them know what's in it for them so anyways I'm ranting here but you gave us that hook story offer thing. That's that formula is, is an effective formula, And it's simple, and you're using that. And that, that is what you're finding to be a great guide for you to create engaging content.

Alex: I think that's a big because at the very beginning because of how I really grew, the social media following to where it is now, I believe it's because I first went to the valley. What's it, what is it, it's where the customer that I'm marketing to. And then, because I focused heavily on that at the very beginning and still do, and then one post went viral just tick tock, TikTok is a great place for organic traffic. I had no idea. People don't know if you are alive right now if you have not started to take on Legendary. I don't know what you're waiting for, like, the place that traffic you're going to get to see the hotel so we can't give us some great. 

Dave: Well, man, they don't know they know they don't. I mean it's crazy man yo they don't, people are still like yo TikTok is like this thing for teenagers man you know what I mean and. And what I love about our community is we use social media and all that social media uses us. You know what I mean I mean that's the big thing, man. Look, if you're still looking at social media like this place that you know you're gonna get. You got to be on there to connect with human beings, just let me give you some straight talk. It's the anti social network, like if you want to connect with friends and family don't make them slosh through political propaganda they see pictures of your kids just text. You'll see relationships bloom, and you will see your happiness bloom and grow to heights that you've never seen it grow, and start using social media strictly for business, look at it strictly as this is a place that I'm generating leads for my business and I'm generating traffic into my sales funnels, and anything else I'm just I'm trying to be as clear as gay, because social media is a disease if you're looking at it from a personal, and you're trying to, like, Oh, let me go on here. The minute you go on here without your armor on. It's using you man.

Alex: I noticed when I first like, doing all this I noticed like my the relationships within person started becoming a lot more fruitful for me because I wasn't on my phone being like 100% Because I was only on my phone to make sure that my business was running, and then after that, I put it away. Everything's armar systemized and now I'm able to have conversations with friends and family and then even at my job and now it's driving even better than what it was before. It's like, it gave me that sense of headspace. I can breathe, and I can see life for what it is because I'm not having to worry about money coming in.

Dave: It's cool, it's cool. I mean, social media, obviously on the internet specifically, just as a whole has connected me with people like you all over the world and I've grown my network, and, and I've grown my, my business network, you know what I mean so I don't. The other cool thing that it's done is I don't have to. I don't have to muddy up my friend relationships my family relationships with all my business stuff, it's, it's, you know, honestly, you know, it just usually business stuff and business, and especially as you start to succeed and your friends are not making as much money as you are, You know I like to just keep business completely out of some relationships and just enjoy the people for what I have in common with them outside of business in just the fact that they're either family or longtime friends, or we just like to go out and have a good time or maybe we got recovery, or maybe you have fitness or healthy lifestyle in common with them or something. But, you know, man. Just when you said, just if you're not using tick tock, you know, it's just such a powerful tool. It's a powerful tool to suck a lot of your time. If you're, if you're on a consumer standpoint, and ironically we need consumers on there, in order to be creative in the market stuff to them, but I'd much rather be on the Creator side than the consumer side, you know of any day, you know, quite frankly, in any business that's not realistic, but because I am a consumer of fine luxury goods, I am writing vehicles, I am a consumer of, of, of good food I you know I am a consumer of a gym membership in my in my local city, you know, but it's it's powerful when you decide and I'm so glad that you did a couple of months ago decided to you know go on this journey and really, aside from other things you have going on in your life to really get down to work in use these powerful tools, it's sort of like having, you know, the power of a new killer. In a good way and then the new thriller bomb that blows up to most people but something that's his power that's new killer, it's just a simple sitting right here in your phone, and it's just it's just going unused, you know what I mean, it's just that's kind of what I look at it you people don't even realize the potential of their cell phones, if they choose to use them as creators. And you pick that up and you said hey look, I'm tired a dip in the toenail. I'm going to jump in the deep end and I'm going to start doing this and you're doing it, and you're doing it in something like LL Cool J, you're doing it. What would you say to somebody who's sitting like like about your experience with legendary you know your experience with the training somebody who might be watching this or even watching your tic tock, and is thinking about, hey, I might want to go through this 15 Day Challenge, what would you say to them in terms of your experience with our training, our community in giving your business and your boost to get started?

Alex: I will say the community aspect alone there. That's what I really like. If I have a question, right, if I have a question if I just want to go in there I can literally go into the community, somebody will be right there ready to answer because they've went through the same thing they've already seen some success so the community alone is able to be there as a source of accountability. Because as soon as I say something, I hold myself accountable but then I put it out there saying, What am I going to do?” Then I asked somebody else out there in the community who holds me accountable so I'm thinking, man, what did. What did Mary just say to me, what did I just say Mary that I said I was going to do. I'm not gonna let her down. And that's what the community itself, the Facebook group, the family that you've been on, been able to build. And then, in actuality, like training in itself because of how structured it is being somebody who's a very wired type of person. Right. The structure was able for me to sit down and just go at it on a step by step basis so I'm not having to rush, rush, rush, I can think, develop it, create it, make sure that it's good. Try it out and just taking my time instead of doing something that's rushed a kid falls apart just as fast as it came together, so that if anybody out there watching my picks up right now trying to figure out like, is this something that you want to be part of, If you want to be part of like a community that holds you accountable, and, and in it, able to give you structure exact details and try to just bridge something new, try to, if you are in the headspace of like saying, I want something new I'm not exactly sure but I can give something a try. I gave this a try three years ago, putting my toe in, but what this did, and I didn't even realize I pushed myself to go all in because I saw the vision and being in the community helped me clear that vision.

Dave: That's incredible, man, I'm, I'm so happy for you. And I'm happy for anybody who is watching or listening who is also going to follow in your footsteps because, you know, for us we put, We bring the students in marketers like you every day out here. And in trying to showcase a wide array of examples to say look, if this person can do it. Why can't you not, if this person could do it you can do it too like that, but why can't you, why not, why not now. And I think that's the powerful question, why not, you know, why not? Why not now? You know, why not, no. And you're a great example of that man so keep up the great work and come back. Keep us posted on your journey, brother. And as you guys are following Alex and haven’t got started with an online business and I'm gonna say this and I'm gonna step on Alex's toes, we love to have you in our community, but for God's sakes get started somewhere and then you can find us later you can find, we're here and now, whatever, it's not just all about just, oh come here and buy our training or go through our training what we, whatever you're going to build, we're not going to stop, even if you don't buy. Right, we're not going to stop dues, like hopefully our stories inspire you to take the next step of what that step is just, it's got to be forward, not backwards. Right. And you, you, you know you owned it so beautifully that it was seen with just excuses, that was the difference between two years of just kind of dipping your toenail and then two months of massive action. Now we're having you as a guest trainer and a guest speaker on the show because you've created results. It's like two months man.

Alex: Two months to two years, two months, two years it's, oh my goodness.

Dave: there's a powerful story and hook right there in that how I went from fumbling and bumbling and chasing shiny objects in making no money in my online business for up to two months of results in success and recognition, and a path to freedom, there's just there's something there, there's an angle there there's headlines there their stories there that you can tell because you think you're the only one who's been thinking about it, and kind of right so I just want you to marinate on that because the two years of failure to in two months, success.

Alex: There’s definitely going to be some content later on.

Dave: All right, brother. Listen, have a great day. Have a great week stay legendary, we'll talk to you soon. All right, thanks. Alright, Alex. If you can go full Alex we've had his banners up with his username's, Alexloudentheaffiliate. Okay. And, you know, lift him up, go support him, you know, go, go, let him know that you appreciate the value from today, kick it on Monday off in a powerful way. All right, We'll be back here tomorrow for another episode. We have a mastermind coming up in just over a month. So if you're a mastermind member make sure that you get ready for that. If you have questions, just hit us up at support at email, excuse me, support at legendary marketer, calm. I look forward to connecting with you in person. And, of course, see back here tomorrow for another episode. Get out of here. Peace.

Below is the transcription for this episode: 

Dave: What's going on, my friends? This is Dave Sharpe. Welcome to another episode of Wake Up Legendary this morning we have Ricky on the show and as the title of the show says he's proof of why you shouldn't give up. Please help me welcome Ricky to the show what's up buddy.

Ricky: Hey, what's up pretty good and you?

Dave: Fantastic. Now you told me you're a little nervous, let's shake those nerves right out, man.

Ricky: Yeah, it's exciting to be here this morning. Bruce Bruce Bradshaw, my second language is French. I speak French. Hello everyone, you're going to see a French guy from Quebec Yeah.

Dave: There you go. Nothing wrong with a little nerves and a little excitement. So tell us, tell us how you, how you found us man you lost your job as a sales manager you've been in construction, I can relate to that for a long time. What happened, how did you find Legendary Marketer?

Ricky: Yeah, when they change, the big guy in the company. Things went, went down so I was searching for something. And first I found, I searched for drop shipping and I found drop shipping first. I learned a little bit from that. And at that time, my job was done, and my dad was at the end of his life so everything went wrong. So, when my dad passed away last December and I lost my job, last March. I found it. Suddenly, you know, the lights ever came on me, it was an affiliate marketing icon. So I was in a place called wealthy something, a guy who says you're not, you're in a good place here. Oh yeah, I said, Oh yeah, you sent me a link, and that's, bring me to Legendary Marketer and 22 minutes. After that, it was the beginning of the 15 Day Challenge.

Dave: Boy, well hey, we're glad to have you, and, and, and, and that's, that's, I'm sorry to hear about your father. I read that and, you know, we all at some point will have to go through that or have already gone through that and I'm not looking forward to that day in my future. And so you said that you weren't able to, you know, do some of the big things that you wanted to do for your dad but you, you now want to be able to take care of and do some of those big things for your mom.

Ricky: Yeah, that's right, yeah. When you bought a pickup truck for your daddy. That was one of my goals. Yeah, and he. Yeah, I can't, I can, I can do that but for my mom now I take care of her. And we're gonna go to the hockey game in Montreal together. I take care of her because, you know, you never know what's going on and what's going to happen later.

Dave: Yeah, well I've got a saying that I say, which is nervous. Get out of here alive. So, you know, the sooner, the sooner that we can stop living with regret I guess, the sooner that we can lean in, make the call spend the time with the people that we love, is is is better because then we just get to rack up that savings account, of, of, of, of memories and so forth. And so, yeah, this, that was a big driver for me. What, you know, was family, what else, what other things are motivating you to do this besides just wanting to take care of mom?

Ricky: Yeah, my family, for sure. My four why’s, I have my three kids. My twins, my little one and my wife, that does my biggest why because, yeah, he, I love, I love my family a lot so I want to take care of them and yeah that's my first why and I don't, I don't want to go back for another company or boss, a lot of company. Just call me and say, We want you and, but they don't want to pay, they don't want to pay. They wanted me to go two hours on the road, four hour back to back and no I said no, and they didn't want to pay so I got to stay home and I got to build my own business, for my family, my three kids, and my wife.

Dave: So you've, you've been able to, and we'll put up your banner right now go Ricky de you've been able to take your TikTokchannel to over 200,000 followers. Talk to us about how you've been able to do that.

Ricky: Yeah, that I don't have anything more than the others because I did the, you know, I took the 15 second lead I think for the beginning. After that I follow all the tips you guys give with Matt and the Thursday afternoon it Thursday afternoon at three o'clock. He taguth me a lot of tips to build a TikTok, I think that so all I do is put the 123 Step and call to action, and have fun with that because before May 29 of this year, for social media for me it was zero, and nothing at all for me and those social media in your house, just for my kid playing private together, you know, make some TikToks. So, they play together but once I heard, I started with Facebook, not Facebook. It was complicated for me. First the language and all this stuff and, and they were putting a stick and my will. So one day Matt and I said, Go on, TikTok. Okay. Go on,TikTok, so I tried TikTok, and I started was the worst one. I look at the others, other people that do the same thing and I put my spin in it. And after that, yeah, I just, all I did is do that but constantly, ha. In the beginning I did three to five videos a day. And it was English, I say, I was out of my comfort zone in the beginning in English, with the courses and all the stuff like that. It was a little bit struggling for me because, you know when you speak French, and you go ideas at all, you don't understand all the words they know, but inside of that business do you have words that, yeah, my partner, you know, Google, that's my partner now Google projection is my best friend. So, I started English. I said okay let's go. I build that but each day constantly I have the flu. You know I got the COVID-19 A few weeks ago, we do some video, and stuff like that and never give up and keep going and one time I had a video come viral and, well, it was awesome that, That's why I have a 2000 Something follower because of one video.

Dave: What's your most viewed video?

Ricky: It's five 5,500,000 views. The second one is, maybe 5000. Use only, but the 5.5 million is with 40,000 comments before I was in the rock man. I was in a rush and you know you can. On Instagram, I put, I tell people to DM me on Instagram because I can speak with a you know, push the button and I speak record and send the message so my tone is okay, but inside of the tick tock, and everything makes stuff and on TikTok, you know, you, you do something, you come back and everything gets mixed up so I don't like to talk for that. But, yeah, yeah.

Dave: The comments just get off, they don't, they're not in, they're not in numerical order or though.

Ricky: And 40,000 comments, do you have to do that 15 minutes to go on the bottom. Just to answer the question, or. Yeah, and I don't like to not answering somebody, I don't like that so I like to answer everybody, so yeah.

Dave: I just wanted to ask you just just as a side thing because of course we hear, you know, the news and all this kind of stuff about what's happening but so you, you caught the virus, and your family, I would assume also got it?

Ricky: My twins but they did, they did have nothing, you know they are positive, but I don't know, I'll say in English, they have nothing. There's no symptoms, no symptoms, no things there, and they were, you know, and a part of the house is laid over there. And me, I was air and 12 Bite well 33 hours, 35 minutes a day for two weeks, and I had a good bed of my twins, air, and my wife and my little one, negative. So, three. The family was split into three. And yeah, after 24 hour I was here and, oh man, people are in jail and stuff like that. For 25 years, for example, two weeks here so I was working on my business. Sleeping comeback. I was in a 12 by 12 room for two weeks. But I have a big man Fluke who just has the two vaccines. Yeah, so it was like, you know, a guy we are that always has a bigger flu than other people you know, man, man flu. Yeah.

Dave: Nice, nice. All right well cool I was just I was just curious about, you know what how your family did through that. So fantastic man Fantastic, well, that really is interesting. What, what would you say that, what other tips would you give people in terms of being consistent, you know, in terms of having consistent results and, like, what have you done, what did you do to get started creating content. Did you do a lot of pointing in it or did you start Are you are you You are you talking on videos now. Even today, you're not talking on videos.

Ricky: Oh, I start pointing because my English, you have a big accent but I don't care. Yeah, because of that business, I started talking in English before I was able to, you know, go out to the restaurant in color, a meal, but not the compensation. Because of that, I started my English at May 29 A couple of weeks after I was able to do some live and I say, yeah, come on, Ricky, let's go button, the button big button red button and go live, and, oh, he was, I was there for four hours in the night, I was not dealing with people all over the world. It was awesome and, yeah, people were great with me because I wasn't a friend so sometimes I didn't know a word. 

Dave: So hold on a second, let me, let me. Did you say you just started speaking English in May?

Ricky: Yeah, in the beginning of the year because I was learning dropshipping. And after that, after marketing the courses and stuff like that. Yeah, I start speaking in English with that business.

Dave: Unbelievable and believable. I mean, I just had a couple of excuses for today that I was going to that I was thinking about making, and you just absolutely wiped them out, you just you just absolutely terminated you kill those excuses. I mean, I just want to make sure everybody heard that, Ricky just started really speaking English. In May of this year. Get out of here.

Ricky: No average

Dave: Fuck out, he says no average right exit kicked off. Come on. I mean, you know, Ricky. Ricky. Ricky, it's like we can either have excuses, or we can get results man excuses or results, it's like you can't have both.

Ricky: Now, when I was a sales director, I had a team of 45 people, and on the whiteboard, it was written, no excuses that I took from the Montreal as one time that the general managers were written in, in the room. No excuses. So, yeah, no excuses and I read that in a lot of books, you know, and no excuse, I said, Come on, Ricky, kick my box and go ahead.

Dave: I'm just, I'm shitting myself over here, do you know that word shitting on yeah I'm shitting myself over here because I'm just, you know, Larry Acker says and I thought I had problems, I mean, really, it's like, it's like holy crap, I mean, I'm speechless. I don't even know, because that is one of the most powerful I mean I've we've had people on the show before who, you know, English is not their first language, but I mean, it's like to come on line to, to, to unfuckin real, I mean really, I mean it is, it's unbelievable. I mean, it's it's just taught, Ricky, what else would you, what else can you tell us about being about determination about, I mean, what, what else have you've had, you've had the virus this year, you've learnt you're learning and you're learning English and you're starting a business this year, online, you know you've, you've got a tick tock channel that you've taken a 200,000, and oh by the way. You've also got a French Tik Tok channel that you've just started that has 12,000 followers so you're now doing two channels one in English and one in French. 

Ricky: Yeah, and in French, you know what, I point something to, because I think in my head, if somebody was in an office, you know, where they have to be quiet, and they don't ever hear part, something like that. If I'm talking, they don't see what I'm talking so they're gonna screw up, maybe a chance to have a. Yeah, a lead over here. So that's why I continue to point at my stuff and have fun with it. But yeah, past August 18/17 I started my French. And you know, in French, that that popped up the third night I was in French. So people who are, what's that, because here in Quebec, Canada is actually quite big.. I think that he said you know, and I wasn't but you know what, it's not everybody, they are comfortable with English. 

Dave: Come here real quick. Hold on, this is my wife, this, this guy, this guy, this guy, this guy right here. He just started online, in, in, just learned English in May of this year, blowing up and taking his. He's got 200,000 followers on TikTok, I mean, I need you to take over the show so I can go change my underwear.

Erin: Wow Congratulations. 

Ricky: Thank you. But I learned a lot with you guys because I listen.  Thursday afternoon. I learned a lot with Drew. Drew is sn awesome dude, you're awesome and Bonnie came, you know, it was my client advisor at the beginning, and she was uh, encouraged me and she said, Don't bother with that you're doing great and yeah, it was

good. Start listening a lot of listening in English and I continue with that because after that when I come back in French. It was hard for me, you know, in French it is always bigger, I don't, I don't like, you know, English is smaller, phrases and French is three times smaller. So, I used to adjust myself with that but yeah, in French, like I said before, when I started in French. Everywhere else speaking French. And, but nobody wants to make any effort to learn English, and I said hey, learn it because it's an international language. The first language internationally you want to have a small business, keep in French. If you want a big one. A big territory, speak in English, we'll learn it. And sometimes people do it with, you know, with Google Prediction and stuff like that but, yeah, that's my, my case and friendship. 50% want to do something or they understand a little bit of English too. But the other 50% Don't know. 

Dave:  I agree with that, I mean, English is definitely the international language, and I think that a lot of us who speak English naturally take it for granted. You know we don't we don't realize how awesome it is yet, have that as our first language. I wanted to point out a thing of point that you made, which was that people might be in their office or a lot of people are probably in their office in, in, they may not be able to listen to audio Can you say more about that because I think that's a big tip that a lot of people may not have caught.

Ricky: Yeah, because when I started university for sure I was not talking in English but I did one, just to, again, get out of my comfort zone. I did it once in English but at one time I saw. I was my, my volume at zero and I saw that video pass on my for your page and I said if you don't have a title on it, and people are in an office somewhere at the doctor's place, with the boss and they don't have any ear pods. They're going to just scroll your video and I said, I gotta keep if I'm talking I gotta keep reading some stuff, you know, because for both people. I don't want maybe miss an opportunity with the just one lead maybe it's mean the difference to sell that, not to everything you know?

Dave: Yeah, yeah, I think a lot of people. Yeah, just we don't, we don't take that into consideration. Hold on a second. I've seen, can you mute yourself for. I think when, when, when I'm talking and, yeah, there's it sounds like there's typing if you're not, if you're not muted or whatever. I don't have anything to say, more than, than what you've already said. I mean it's absolutely just for me, it's absolutely incredible to think about, you know, somebody coming in and learning English and in getting in improving their English. And in building a business here in 2021, which for those of you who might be wondering 2021 has been the best online year for the majority of us who have been online for the past 10 years, because so many people are kind of, they're sitting at home and they don't want to go back to work and or they're still at home because of restrictions, and so they're forced to be on the internet. And I just, you know I was just kicking off a decade and a day training this morning with new business blueprint students, and I was saying to folks, you know, if we treat our business like a business, it will pay us like a business. If we treat our business like a hobby, it will pay us like a hobby and hobbies cost us money. I can, I can promise you that because I've, I've got a couple of hobbies, right, one of them's right there, and that that bad boy, and now all these, these are good. Usually if you buy the right ones you can get, you can get most of your money back but it's still a hobby, it's not something that I'm doing to make money with. Right. and I treat it like a hobby, it's not, I don't get up every day and, you know, think about what sort of business deals I can do with watches, although I do, I do fantasize about them a lot. As a matter of fact, I got one that's coming in today. But my point is that, when, when, when we get serious. We can, we can , we can decide that we want results, more than we want excuses. We will start to look at situations in our life and be more strong about them, we will look at the people in our life. We will say, why am I hanging out with you because you're keeping me poor. We will look at the friends that we've had that we spend so much time around that, that are negative and cynical and pessimistic, and they're there, they're always complaining, and we will finally ask ourselves, why am I spending so much time around you, you're keeping me from having the car that I want, you're keeping me from having the house that I want, you're keeping me from living in the neighborhood that I want, you're keeping me from sending my kids to the school that I want, you're keeping me poor. Eventually when we start to treat our business like a business. Instead of like a hobby, which costs us money. We will get serious and we will take a serious look at our lives, you know, we will take a seat. We will also begin to take responsibility and ultimately say, Why am I keeping me poor because there's nobody that's stopping me from walking away from this conversation. There's nobody that's stopping me from walking out on this job that I think there's nobody that's stopping me from saying, No, I can't come out and have beers, tonight I'm gonna, you know I'm gonna stay here and work on my business. There's nobody that ultimately, I realize how powerful I am. And just like you, Ricky and I'm fired up. As you know, I want to learn the language that is the most universal language. If I want to make the most money, I should learn English, because it's spoken in the biggest economies around the world.

I don't know that language. Although my language, I'm screwed, you know,

That's an easy thing to say, oh I don't know that language, it's not a language that I know I'm, you know, I don't, I can't know English. Right, I've heard that you know no English. But you said that, I'm going to learn the language in May of 2021. You changed everything for your life, for your family, for your mother and also in your father's memory. What powerful , what powerful. What a powerful decision. What a powerful, what a power move that you made, and that you can, even as you were dealing with, you know, the virus, and you're sitting in your bedroom, experiencing what it's like to almost be in jail, right, and you're sleeping in you're working and you're sleeping in you're building your business and you're resting and you're, you're taking care of your family, you're isolating your quarantining but you're still in there with your computer you said, hey, I'll be over here two weeks as long as I just give me my computer and my phone and make sure that I got a Wi Fi connection. Right, that's a powerful man. That's the kind of, you know, this is what keeps me coming back to this industry to this business to you people what makes me want to be connected. I said this this morning on the decade today I said, you know, when we started Legendary Marketer. I had some success, some significant success. I had my house was paid for, you know, My, my bills were mostly paid for my vehicles were paid for my, I had, you know, some I had done fairly well managing my money with previous Internet businesses previous things that I've done, and it wasn't like I started this business because I wanted to be a billionaire, you know, I started this business because I've missed. I missed working with a community of people to hear these stories because I know how to run a business on my own. I can do affiliate marketing. I can sell courses and do it totally on my own. But these stories working with people in hearing their stories on a daily basis in teaching, and then having people use that training and come back and share their stories, is literally the most rewarding thing, it's, it's just so powerful, and I'm sure that each one of you who are, you know, taking action and getting you begin to get feedback from people and they say the same thing they say, Wow, thanks for that video or Thanks for that tip it was life sharing a life changing. And, and, man, this, this is what gets me fired up and I just want to say that, you know Ricky you said that you were nervous and all this before the call but I guarantee you that I have gotten more out of this call than you have. Because I get inspired, I get inspired by this and I wonder how many of you who are watching, feel the same way. It's like, you know, surely we listen to people because we, we want, you know we want tips and stuff like that but sometimes the biggest thing that we can get is a big kick in the ass. That reminds us that, hey, look at what he overcame, look at what she overcame, I can overcome my challenges and I can overcome my struggles too and Ricky I just, I commend you for that. I'm so glad that you got through the sickness and everything this year you happen to, you know, I haven't had my turn yet, I haven't had my turn yet I've been mostly, you know, isolated for God's sakes, but I just want to congratulate you and I just thank you for coming on and sharing such an incredible testimonial with us this morning, man.

Ricky: Yeah, thank you. Thank you to you because, yeah, when you guys asked me to come in I said yeah, why it wasn't my paper you know on my objective my, my goals to be on the, on the show, because I see a lot of people go over there and nice people, I learned a tip wach day, I listened to something, ej, and yeah, it's awesome to be part of that today and, yes, thank you. It was a awesome.

Dave: Well listen, have a fantastic Friday, give your wife and kids our best. Thank you so much. Be Legendary buddy, stay Legendary.

Ricky: Yeah, thank you. Thank you, bye everyone. 

Dave: Have a nice day and good weekend. All right, we'll talk to you soon Ricky Thanks buddy. 

Ricky: Bye bye. There you have it, my friends. Listen, I want to let me, let me shoot. I want to make a plug about the mastermind. We have a mastermind coming up in December . The third, it starts on the third. I think we have sent emails out. Okay, we have sent emails out for you folks to register for that if you own the masterminds program, and you have a ticket to that, then you can come to that mastermind in December, and I just encourage you folks, we're going to be talking a lot more about it here leading up to it, and there's going to be some FOMO, fear of missing out some FOMO, right, that was a dad move I had to like spell it out what FOMO meant for you. But anyways, there's gonna be some FOMO, for some of you who don't register and then decide you want to come later when all the hype picks up about it we start talking about it more, so make sure that you register today for it, if you want to come. What is the email address? If they aren't just easy they can send an email to what events to register if they want information about registering. Okay support at legendary marketer, calm, if you don't know how to register. Last but not least, let's leave some shine, let's give Ricky, all the love all the, all the thank yous. Let's go follow him, let's lift him up. Let's, like, comment, you know I always say this, this is how we can support each other by liking, commenting, sharing, interacting with people stuff, even if it's just to leave them a comment, when we see them going live and just say love your stuff, you're incredible. Right. You know, even if you're not, you have to watch every single person in the communities content, but just to leave a little comment just to lift them up just to like him just to lift them up right just to show love, that's one of the ways that we can support each other, and send some good energy and vibes to other folks in this community. Listen, my friends, if you ain't inspired after today check your pulse, be legendary my friends, love you all get out of here have a fantastic Friday great weekend. We'll see you back here on Monday. Just keep kicking ass like Ricky, be like Ricky. Peace.

Below is the transcription for this episode:

Matt: Hello Hello, Happy Wednesday. It is Wednesday, let's see October. I believe on the 20th I'm on my phone so I can't actually look. I typically look but we're live. And if you don't know who I am. My name is Matt and I am rocking the phone game today. The computer screen has started. We've got a really fun guest. I think her story and her journey is one of a lot of resilience and. And mostly I feel like an unexpected kind of discovery and unexpected route in life, and especially for work or income or whatever. A little more unexpected and that's always exciting to me because it's the unexpected that changes, it's the shifts that are created. You know in our external world that often impacts our internal world. And so, anyway, I'm excited about this conversation we're going to bring her in right now, her name is Lorna, and Laura, what's going on?

Lorna: Good morning.

Matt: Hey, where are you, where are you calling in from.

Lorna: I am in northeast Texas, 80 miles east of Dallas.

Matt: Okay, cool, awesome. And I was just kind of reading through a little bit of your questionnaire and I loved the title from teeth to tiktok so I really liked that a lot and I thought that that was like a nice touch. And also, You got a little bit of copywriting skill I see?

Lorna: Maybe.

Matt: I like it. So, bring us into your world a little bit, bring us into just your journey from, you know you worked a long time in the same career, and I was kind of like looking at your tic tock and just like checking it out and I thought man, you've done such a good job and really over the last month even smoking, maybe, month and a half, two months or so, but just doing really well and I'm like, Who is this person, I have never met this verse that I, you know, I'd never heard of your neighborhood. But, tell us a little bit about, you know, your journey as a dental assistant and all that and then working in the last year and a half, with some health stuff and you get started online. 

Lorna: I am. I was in the dental field for 31 years. I worked in several offices. The last one I was in, I was working on my 10th year, and 2020 was just a crazy year anyway, as you know it as it was. And in May of 2020, the Tuesday after Memorial Day I had woken up with this horrible pain in my arm and I've kind of dismissed it as I just slept wrong. And then that thought, well, I have this little grab right here on this left side of my chest and so of course, I've tried to talk myself in and out of what it could be, and was getting ready for work and I was going to go and, you know, just kind of arguing with myself back and forth, I ended up going and getting checked out. Come to find out, I had a heart attack, or I was having a heart attack, file. So, you know I recovered from that and went back to work and then in July I ended up having COVID in took me about three weeks to get over that. I wasn't quite sure I'm gonna get over it without being in the hospital but I found a doctor that kind of gave me some medication to get me through it and so I went. I got through that and then September, you know, dental, people probably don't realize how stressful Dental is. It's very stressful. I was working in a very high productive, fast paced office, and some things were happening that I thought you know what it's, I think it might be time just with everything that's happened in 2020 to maybe kind of bow out. And, you know, kind of take care of myself for just a little bit, and I had every intention of eventually having to go back to work but you know, dental field, maybe just, you know something here, here or there. I wasn't quite sure what I was going to do. So I took actually ended up taking a year off to kind of re, you know, kind of re, get in touch with myself, take care of myself mentally, emotionally, physically, and about, oh, I guess, June, somewhere around there this year I thought you know what, it's time for me to kind of start looking see what's out there because I just need to I need some income I need to contribute, you know, just, I've always contributed I've always had money and oh and so this last year, I'm like, I don't mind not having any money. So, I had had a couple of working interviews. I thought well, dental is all I know. So I thought well I'll go back and just go to a smaller office and you know just kind of work out the rest of my working career. And I was just about ready to accept a job, and I had gotten on TikTok. Because I, you know, I got on there for entertainment purposes. I like to look at, you know, home organization and that kind of stuff, but anyway I came across this young lady that was talking about how she was making money online and you know she was doing well and she was, you know, she just intrigued me. I don't know why she even showed up on my page but on my feed. But the first couple times I was like yeah whatever. Now, it is almost the same story that you hear everybody say it's kind of like, you know, whatever I, whatever. So she kept showing up and I finally started watching her videos and I thought you know what I do this, I think I can do this and so I enrolled in the course, and it was amazing. I was pleasantly surprised. The course was just, it wasn't anything that I expected. You know, I figured I would enroll in something and or enroll in the course and then it'd be like okay, you're on your own. And that was far from far from the case. 

Lorna: And I had no, like as I said, I've only known teeth that's all so you can ask me questions about dental health, all day long and I can answer you, but when it came to something like this I thought when I'm in the dark, but it didn't take long for, you know, to the pieces of the puzzle and everything's just start coming together and starting to make more sense and you know it just, it's just kind of snowballed from there. 

Matt: Cool. Yeah, that's so crazy how, you know, it's just, it's wild to me that so many people from so many different backgrounds in so many different walks of life can have such a similar experience of like, wow, I had no idea what I was like, what I was getting myself into. And then it turns into this big thing and, man, that's wild. What did you feel like, what's, I don't know it just seems interesting to me, like, having done that job for so long was it like was the entrepreneurial like shift was that just different or do you feel like it just kind of like, you rolled into it or how, like, how is that

it's been different, you know, because I've been an employee. My whole life I've always had to answer to somebody or ask, you know, before I did something I had to ask. I was shown, I mean, I don't know I just had my mindset I whenever I first started the course, there was something inside me, I think that just, it clicked and I was like I'm doing this, I'm doing it I'm not failing I told my buddy, I said, failure, failure is not an option I'm going to succeed at this and make a little bit but I'm going to, I'm going to succeed at it, and it's dication that I've gotten invested in some resource that was offered, and, you know, I just can't say I can't say enough good things about the course itself.

Matt: And you're doing super well too. I mean, yeah, of course is great but also you're starting to see an ROI you're starting to actually like, figure out how to become a marketer, you know, and that's what I always emphasize to people is like, you're going to learn these hard skills that there's sort of soft skills and hard skills, my guess is, as like a dental assistant you learnt a lot of soft skills, probably because you deal with people so much. And then these hard marketing skills, the cool part is that I found is like, I've been able to take those into so many different niches and industries but when I was getting started, it wasn't really like a earn as I learned kind of thing it was just like, I kept spending money on courses, trying to figure it out and I can never figure it out. And then, and just work kind of racked up a lot of debt trying to print stuff. And I think we're just in a unique period of time right now in history where it's just through social media and the way social media algorithms have changed. It really leveled the playing field, it's remarkable honestly sometimes. David I will sit on, you know, a meeting or something and just sit and be like, can you imagine 10 years ago if we had TikTok. II, but we, you know, it's easy to say that now but back in the day we had our own, you know, ways of hacking stuff but this is just, I mean, the ability to post 15/62 videos and get, you know, millions, we have this guy. Ian, who was just on the show a few weeks ago or a few months ago, had a really powerful story. He just shot up a video that got 9 million views. And I was, I was, I have multiple different channels in different niches. So like the, the new, the for you page looks very different on all those right because some of them are like health and fitness and he came up on every one of the, oh wow, it was, it was like he had, he had really penetrated the entire Tiktok market, just because it was so insanely viral but yeah, I just think, you know, just it just kind of a random dude out in the end he's in the UK, I mean he's halfway across the world. And like crazy, you know, I'm seeing his videos in multiple different niches, you know, the amount of discovery I think is just insane. But anyway, back to you know the app but you're doing really well, you're, you're seeing really good results you're over 30,000 followers. I'm so curious about your first couple of weeks on Tik Tok and on social media and what that was like, I mean how, How did you get convinced to start and was that tough.

Lorna: That was very tough. I'm a very private person, I guess, sure, I don't post on social media, my husband and I have a Facebook page. We have an Instagram page, I just get on there, kind of see what everybody else is doing. I never really posted anything. And then to have to start videos of myself and put myself out there was just so uncomfortable. You know, it really was. Yeah, and I go back and sometimes I still watch a video and I'm like, oh my gosh I'm so I'm embarrassed for myself and my husband and watch him and I'm like, don't watch them right here with me. You know, it's so funny. It's just been, it's been such a hurdle that I've really had to, to work to get over. Sure. Yeah, but I guess as, as time goes on, and you know I'm doing more. It's getting a little easier.

Matt: I felt like, maybe, I don't know if you felt this way to or not, but I felt a bit like those moments of like oh my gosh I can barely stand to watch myself which I also went through just kind of, because I started like making videos, my first videos online like back in the day 10 years ago I was really young right and it should be really easy but, you know, people have, it's not as much an aging it's more of just like an internal block, kind of, and, and it's just funny because over time. You know, I kept telling people, or people kept telling me I had like, good, good mentors and stuff where we're just like, dude, life is really short. You know embarrassing moments are what people think of you just does not matter, and they just, I don't know sometimes when people say that it's like yeah that's a nice saying but the truth is I really do care, like I really do care like what Larry, Uncle Larry or you know whatever thinks of me, and, and I don't know it's just interesting because eventually, I really felt like I was sort of able to shed that fully and just be like you know what, who cares, like, Yeah, you know, we're all going to the same place here like, it's, it's, you know, it just doesn't matter and so then I was able to sort of just let go a bit of some of that and just be like a you know what he says about or maybe I'm going to be a goofball today, maybe I'm gonna make fun of myself today whatever doesn't matter who cares, and that kind of energy allows for more creativity and to have a bit more fun and just kind of like, bring a playful side I think to content that people are really attracted to. That's what I found is people just want something different , they want something unique and novel and fun. Just different I think.

Lorna: Yeah, and I've had to learn to kind of relax a little bit, don't be so everything does have to be perfect, you know, nobody's perfect, so you know if you flub up or or you stutter. It's okay. Right. Yeah, yeah,

Matt: I think people really like that. 

Lorna: Yeah, and my husband and my mother both were like, I'm so proud of you, I would have never guessed that you would have done this and I'm like, I know. No, I would have never thought I do, I do. It's really been, it's really been fun. It's something completely different than what I've ever, you know, done, and it's been fun and it's been rewarding and challenging, obviously. Yep. But yeah, It's been, it's been, it's been good. 

Matt: I feel a bit like in the, in the process throughout that journey of, you know, sort of letting go and also it's cool that there's people around you that are like, wow, like, I'm proud of you like this is in they should be. You should feel proud. That is no small feat to create the amount of content that you've created. Just the. It's one thing that the content would actually be good, like that's a whole different ball game, but to actually just create. To start with, right, like that's a huge accomplishment to push through all the doubt and the first, you know few videos that are kind of like cheese, you know like how is this going to go, and then to keep going but also to keep improving your skills as you go, and that's a, that's a big thing that's really tough because then you're starting to work through self doubt and, like, she's like, What the heck and first time as an entrepreneur like there's always sort of like this doubt of like, oh my gosh like I don't think this is going to work, maybe it is and then more or you wake up and you're like this definitely work and the next day it's like, Nope, it's over done, you know, it's like this funny.

Lorna: And I've been on that roller coaster. I have and I'm just like, you know, you do a video and you're like, oh this is pretty good. And so you post it and it gets like 200 and something views, and then you put one out there and you're like, oh my gosh that's terrible and it gets 1000s and I'm just, I just sit now I'm like, What is that all about but, you know,

Totally, totally. Do you feel like it, how long is it taking you to get to 30 that you're at about 31,000 ish?

Lorna: Yes. 

Matt: Cool. How long has that taken?

I started really posting on Tik Tok on August the 25th. Okay, so I haven't quite been doing it for two months. Wow.

Lorna: Yeah, it’s pretty crazy if you really think about it like you're averaging about 500 to 600 followers a day. 

Matt: Yeah, well you know and it's funny because you know it averages that but it's just like our gap and I'll have so many more all of a sudden overnight and I'm just, it just totally floors me. Yeah, you know it, and then I have also found myself not going to bed at night because I'm constantly checking what's going on, what's going on you know and I'm like, I gotta stop that. 

Lorna: Well that comes over time I feel like as people develop skills and there's this interesting thing that yeah, there's a little bit of a span of time where it's like, it's, it's new and it's fresh and it's your whole world a little bit like oh my gosh this is crazy. And then eventually, he, you know, maybe you get feedback from your family or from, you know whatever from yourself, your body is like hey, just take a chill pill here like that thing will be here tomorrow morning, you know. Yeah, and that's what I've had to do. I've had to say you know what, turn the phone off, turn it over so if it lights up, I can't, you know, and just had to, I have to shut off, I have to turn off.

Yeah, for sure. Are you in your, in your journey to doing, man. And when I say an average of five to 600 a day that isn't really like you're getting every single day like five to 600 followers, my guess is we have a few videos that have really really popped off, and you get 10,000 followers from a single video.

Matt: Right, exactly, exactly. And so it's sort of like the, you know, in like a risky stock world like if people are picking small cap stocks which are, are really really micro cap stocks which are like small companies that are very high risk, you might buy 100 of them and two of them take off. And because they're so cheap you can buy them for cheap but you know you're going to lose on a bunch of them and you're going to win on a couple that are going to explode, and there's all your earnings, which is kind of the same thing, I mean you're going to put out a ton of content and you never know what's going to work. And then, lo and behold, you get one or two of those videos that really pop off. And you can grow an account really fast. I mean, this guy, he and again that I was referencing. In his run of a 9 million views, video, put a couple 100,000 followers in a matter of a few days, you know, and that's, that's a lot of followers andl a lot of sales, and a lot of commissions, all from a single video it's crazy, but what, what for you in those, in creating those videos did you find that kind of creating viral videos or having a video go viral, get 10,000 or 100,000 views or something was kind of the secret to growing that?

Lorna: Yes, yes, definitely. 

Matt: And your process are you creating a couple of day are you creating one a day, or like, do you have sort of a try and get two or three out per day or what do you what do you try to do,

Lorna: I try to do three a day at the minimum, I did have a span we had some. We had some things happen in our family so I kind of fell off the grid for a day or so. Just because it needed my attention. But no, I've always tried to at least do three. I've always tried to do three.

Yeah, I think that that's good. And the more that I've been watching people's performance on TikTok and other social stuff, the more I've been telling them hey look, some of you are trying to get five to 10 videos out a day because you think it's a volume thing and there's nothing wrong with a lot of volume but if it's lacking the, the quality, then all of these short bite sized things you're not getting watched and it's sending this feedback to TikTok saying like hey this person is just putting out a bunch of content, no one wants to watch. Yes, and I, you know I told I tell people I'm like, I, it's probably way more probably way more valuable for you to do one a day and have that one video every day, really curae spend a good amount of time editing and making sure the transitions are are fast and quick, and then people actually watch it, and then the feedback that comes back to TikTok is like hey, look like this person's videos are killing, you know like, like every one of these videos this person puts out does really well we should get them in the for you page a lot more because we've got a content creator here, and it's just a natural thing. This happens on every platform YouTube, Facebook, Facebook's not as good for organic content creation but Instagram, like all these platforms people tried to do these weird ninja tricks or whatever. The truth of the matter is that the real skill of being a good content creator changes everything.

Lorna: And that it and that is that is. That's very challenging. I mean, creating content is. That's hard. It can be very hard, you know, to know what to put out there. I've also noticed that if you're going to do like a sound or anything with it, any kind of music, you've, you know, if you use something that's viral on tick tock are popular on tick tock, that gets more views as well, which is weird to me, mine anyway, I'm just, that has nothing to do with the content, it's just, it's just the sound but yeah I will I have noticed that on a few.

Matt: Yep. Yeah, oh it's very true, I'm there. It's part of what they're trying to create it's part of the branding they're trying to create is trying to create this, this sort of fun, light hearted, and that's you know that's another piece of, of understanding content is understanding the platform of what they're after, you know like, what's their real goals and in their case, they want something that's kind of funny, fun, playful light hearted. And so, you know, I see a lot of Kant, I see. Yeah, I see a lot of content creators in our niche we're very serious, right like everything's kind of just serious, everything is like, like they don't really tell jokes in their thing or they don't laugh, and I'm just like, Guys, look in any niche or any industry this whole platform is to give people a good time, right, so. All right, now you've got your ego and your stress and your insecurity that are getting in the way of all of this stuff like let's just take a step back and have some fun, right, like, let's, let's just, you know, cuz, think of it I think people underrate what a follower really is like 30,000 followers is a lot of people went through your thing and hit follow and they're not just those, they're not random people. Like, who, who never sees your stuff again, they see your stuff, more than once, and they'll keep coming back to it. And so, sprinkling in just some fun stuff, right. So, you have the ability in a platform where you can warm up your leads through your social media channel where you can tell, you know, funny things that happened to you throughout the day or you know you can drop a little funny like like jokes or just kind of, you don't have to tell jokes but just funny anecdotes, anecdotes that help sort of people be like, oh, like, Hey Lauren is just like a normal person. Okay, isn't like some magical Marketing Robot or something it's just like, she's just a normal human, and it helps you normalize and sort of make you more approachable. Yeah, and I've just in the small amount of content that I've digested from you. I just felt that approachable Ness, which my guess is that's why, you know, you're able to convert so much of your traffic to sales just like you're, you seem approachable and it seems like this is believable. 

Lorna: You know I try, You know that. I don't, I, that's one thing I don't like either you know I have looked into other things in the past just out of curiosity and some of those, there's just like with it with, with the course. Yeah, whenever I Watch, Dave, you know, it's like, it's real. It's not commercialized, it doesn't feel advertised, you know, and that's what I think attracts people to this course. It's, real, and it works.

Matt: Right, you know, the strategies actually work. Yeah. Yeah, I think that makes us think that's been also, you know for a lot of people I think that's been the reality is just a discovery of like it's real, it's sort of rods down to earth, and it's interesting to if you go and sort of watch a lot of different people's sales videos in this industry for different products it's kind of a bit like, okay, either it's just this weirdly like, I don't know, just kind of weird story about the founder or something that's like I don't know how that's clickable, or it's just about how you're going to make a million dollars, you know, in the next 90 days or something like that or whatever and I think that a big key to sort of the reason why is primarily because it tells a story and edit inspires people and it connects to the part of people that is not just interested in transforming a pocket book or something which we definitely want to transform that, but also it speaks to kind of the whole of the entrepreneur of like us, that this piece can also impact and have sort of lasting influence on a lot of different parts of life, like, my guess is internally, you've also had a lot of internal growth. And if you were to reflect back on the last two or three or four months. We probably changed a lot, like probably had a lot of internal shifts and maybe more confidence or maybe just kind of like a, I don't know.

Lorna: Yeah, yeah, definitely. That has always been one thing that I've kind of struggled with is, you know, self confidence, you know, back when I was in my early 20s I had some things happen that, you know, appearance wise, that it just kind of shattered my self-confidence. And so doing this has kind of helped me kind of gain some of that back. You know, it's, it has it has been. I mean it's definitely, it's definitely grown, the school way to think of 53 to still grow which can be okay.

Matt: Yeah, I mean definitely anything's possible. Yeah and I, it's, yeah, that's interesting to me because, yeah, I just something about, I've actually coached, I would say a coach and I've been on Zoom calls over the last four years or so, hundreds and hundreds and hundreds of people, and I don't mean the webinars, that's that's in the high 10s of 1000s Probably, but I mean specifically like one on one, and a lot of them have been in later stages of life where that I think you're in, like, mid, like I think are like right now people are living so long like I tell, I tell people who were at 50 or whatever, it's like hey look like you've got a long ass time to live like seriously, Gary Vee is always like 40 is the new 20 Yeah, It's like there's so much and probably I don't, I have no clue but I try to like get in the head of other people and like you probably look back at 40, or like geez like that is young like 40 So yeah, and, like, you know, you look great energetic like, it just, yeah, I wouldn't. Yeah. Anyway, I think you look great and like you're killing it you're crushing it and it's got to be just such a fun, interesting experience. And I also feel like I personally like my experience of people who have done a job for like 20 years or you're over 20 years that you were doing that job. My, my internal reaction is like that has, I have such a level of respect for that because there's there's such like you build such a routine you build such a, Like a lifestyle of routine and you build such a common, like a common place for where you get your income, how it comes in, and I feel that after even just a couple years working in a job or working as a, as a consultant or whatever, that I imagine doing that over 2025 years 30 years it's like that's a long, long time, and you get set in the structure and you get set in that, to have that broken changed and shifted. I talk a lot about internal shifts and Dave talks a lot about that too, but I think as you progress, like, it has to become harder to break those shifts and to break those walls down and sort of reconstruct things and shift you know in like for yourself apart and change and adapt and like, you know, I even think my parents are way older than you, but I feel like to imagine them to do those shifts and what I know of them, after having lived much of their life doing the same job, I just like that is remarkable, like what a cool thing to like I just feel like I'm lucky because I'm like, That is a cool inspiring thing to look in on, and just be a part of it's really cool.

Lorna: Yeah, it. Well, you create habits too and routine, and it just all that is, you know, it all comes to a halt. Of course that was what I was doing. But, you know, still it takes some adjustments to fall into a different, you know, a different routine and which has been good because you know this is, I've always wanted to be at home with my kids when my kids were little. And so, that opportunity never did present itself because, you know, we didn't even have the internet really back then. But, Yeah, you know , for this opportunity to come now, now that I've got grandbabies and my girls are older, you know, I can still be there for them. But, I still make a good income. Yeah, yeah, it's great. At this stage in life, it's great. 

Matt: It's really cool and you're barely just getting started, I mean.

Lorna: Yeah, I've had to kind of conquer my imposter syndrome. You know I fall into that soloist. I'm doing this by myself. I'm not asking anybody for help, but you know, but I've kind of stepped back out of that and you know I've reached out to some people and that helps a ton. Yeah.

Matt: That's great. Yeah, and having even whether it's in our community or whether it's elsewhere or whatever, having that. Yeah, good.

Lorna: Definitely it's definitely been within our community. Yeah, I mean that's, that's another good thing about this is the community. It is so widespread, and everybody is so willing to help you know because we've all started somewhere, you know, and I've even actually had people say, will you help me and I'm like, I'll do my best, but I won't be in this two months so I mean I you know I told one day, one of my videos I said you know what if you ask the question, and I don't know the answer, we'll find the answer and we'll both learn it together. 

Matt: So, yeah, totally. Yeah, I, Yeah, it's funny because everybody who comes out Oh, not everybody but a lot of people who are newer to marketing, that's, that's the same feedback they give, which is, I probably wouldn't be here or have had the level of success that I've had without our community without the people who have been around us, who have helped me who have given a little bit of time and it's just fascinating how the community itself has become sort of just this revolving you give to me, and then I'll give to the next person, you know, it's, it's the expectation that if I've figured something out or if I've had a breakthrough or something and somebody is like hey what's working, I'm going to give them my breakthrough I'm going to let them know, and then they're going to go and have their own breakthrough and they're going to share that with somebody else it's just been this, this sort of trickle down effect which is really unique in a business owner sense in that most business owners sort of hold tight their secrets and they you know they have this fear based mentality. But what people that we interview on this all the time people are like, You know what, every time that I've done that every time that I've given to people or given back to people or shared secrets. I've always had better results I've always gotten I, because I think it releases something internally to it makes you more grateful, you remember about how the community helped you, and it and it shows up in an unconscious way and video content and blogging and all sorts of content but it really, it shows up in a way that I can't put words to, but it makes people different, and that is a real secret because I tell people to get to 10,000 online is a really tough it that's hard, that is really hard. But to get to six figures requires not just, well, it requires consistency over time. And then to keep something after six figures requires more of the soft skills, it requires more like just maturity and gratefulness and things that are a little less like hard skills, those are the things to get you to six figures but once you get there it's relational capital, it's, it's, what do people say about you, because then you might go start selling a $10,000 coaching package and people are looking up reviews on you and people are asking people, you know, what she like is she actually the truth is she not, is she, she mean is she, you know, like and then all that matters is what people say of you. And in that space. Yeah, that's what I love when I hear people who are, you know, our community is great and I'm now in a place where I can give back to. It makes all the difference because our training is great, and everything's great. And then, but once you get into the real sort of nuts and bolts of day to day things change, day to day what's working now, this worked for me and it didn't work for them. Yeah, having the ability to work shop ideas and a community is really powerful. Yeah, I agree. Yeah, I agree. Let's all have what you have the last word for everybody, what's for people who are newer, like, they created a TIkTok account this last week, or this last month, and they're just getting going, they're just getting started, maybe it's going a little slower than they expected. What would you say to those people?

Lorna: Well, from my personal standpoint, I know what it's like to feel like you're kind of at a standstill, you're not growing, but you got to stick with it and just be consistent because it's only going to take one video, maybe two, and the whole your whole business will change. I mean as soon as, as soon as you get those first few videos that go viral, everything changes. You just have to stick with it. Keep your mindset, focused, and it'll work. 

Matt: Cool. Well, you're very inspiring story to me to everybody who's here and keep going, keep rockin, we'll get, you know, you've got, you've got a long, sort of, there's, there's endless potential ahead, which is really nice about the online space is there's endless scale and there's endless growth and endless potential which is really unlike anything else, and we'll we'd love to have you back, maybe in a couple months. Sure. I would love to, again and give an update.

Lorna: Yeah, absolutely. I'd love that.

Matt: Awesome. All right, well thanks for coming on and everybody who's here. Her TikTok is right here. Go give a follow, leave a comment, let her know, hey, what was your favorite part about today's show. And, yeah, ever follow, watch your content, and tune in and be a positive sort of voice in the comments for her and help support her, and she'll do the same for you. So again thanks Lorna for coming on and for everybody who's here we're going to be back here tomorrow Dave will be back tomorrow, Thursday and Friday. As always, we've got lots of guests lined up, we'll be back here again 10am Eastern. Take it easy everybody see.

 Below is the transcription for this episode:

Dave: Hey what's going on my friends David Sharpe here another episode of Wake Up Legendary you are going to meet Barb are going to don't already know her. She started her business 10 months ago, and we're going to be hearing from top lessons she's done pretty well as well. So we'll hear about her top lessons today. Let's go ahead and welcome Barb to the show. Hey, what's going on Barb?

Barb: Hey, Dave, how's it going?

Dave: Good to have you on. I know of you, you've, you've given a lot of value to a lot of people in this community. You know, and, as a matter of fact, we had a coaching client here not too long ago, who was you know, sending, because she was getting so much value from her. Hi, Susan, if you see this, she was sending her, you know, people into your groups and stuff. And I said, That's fantastic. And in the future, sooner than later, let's get to a point where you feel that you're doing it, you can deliver enough value that you can have your own group and start you know, start facilitating, just like BBs. So it's been great that you've had your own success. And there've been many people who have leaned on a lot of your teaching skills, right? Because you're also sort of where you come from. Right. So give us a little bit of your backstory and tell us sort of what led you to us, I believe in 10 months, so in roughly January?

Barb: Yeah, January. Yeah, I like to be verbose. So I'll try to keep it like Super Reader's Digest condensed version. 

Dave: What did you just say verbose?

Barb: Yeah, I like to, I like to over clarify and make sure people are really clear.

Dave: I’m a ninth grade drop out so if you use a word that I don't understand, I'm just going to stop you and say, can you make me use this word? Yeah. But go ahead and give us the reader give us the op, I guess the opposite of the verbose. 

Barb: So I've had a lot of, you know, jobs, I wouldn't call them careers or anything. I've worked in retail, I worked retail, blockbuster and borders made, they both rest in peace. I worked in investment management for seven years. And that is really, like we were talking about before we got started Dave, that's where my addiction and alcoholism really took off. And was where I was working in investment management. It was very, like 60 hours a week, plus an hour commute. And it's just really, really high stress. And then I left that job, and I became a teacher. So I was teaching stem, which is science, technology, engineering and math for primarily K through six. And like teaching and coaching and mentoring has always been a passion of mine actually, ever since I started working at blockbuster, when I just got thrown onto the register and told Kay to learn and that was not the best experience for me as a hyper introvert. And so that's kind of what ignited the passion of I want people to have a good onboarding experience and good training experience. And so I always have always kind of taken that with me like that passion to teach and help people who are terrified or feel like they can't do it. Like that's always just been really Strong in me. Anyway, with the whole, you know, pandemic happening, my job went from teaching, which I love to administrative stuff like, oh God grant writing. If anyone out there has ever written a grant, I, like let's start a support group. It's awful. grant writing budgets, financial statements, just like everything I hate sitting behind the desk, and nothing that I, like, was nearing retirement and was like, Oh, yeah, I'm gonna hand the keys over to you. And I was just like, starting to panic, because that was not the path that I wanted whatsoever. And I know, from being in recovery, and from having so many times in the past, ignored that feeling of panic, and pushing it down and being like, Oh, no, if I just deny this, it's gonna be okay. I knew that if I didn't come up with a plan B, and start doing something, taking action. To build that plan B, I was going to be in a position and six months after I had that, you know, started having that realization that I didn't, didn't like, my dog didn't want to go down that path. But I'd be in a position where I didn't have the emotional energy, and I just was so beat down that I'd be stuck. And so I made the decision to start looking at ways to make money online, you know, like, I always say, like any good millennial, and I looked on YouTube, and I found a YouTuber that actually has a very, he's also in recovery. And so his story really resonated with me. And he kept talking about his number one recommendation for how to learn to make money online. And so that's what led me to the 15 Day Challenge, and the rest is kind of history. I immediately saw the value and the model of high ticket affiliate marketing. And my perspective was, if he can do it, I can do it. You know, like, this is just some guy who used to be a, like a blackjack dealer at some Casino in Minnesota. And now he's Thomas Yeah. And now he's, you know, crushing it. And I feel like a level of trust for this guy. So if you can do it, I can do it. And this is gonna be my take out of my nine to five. And that belief, and that just absolute belief, really, is what has kind of carried me to this point. 

Dave: Well, incredible, incredible. I mean, there's so many things to unpack there. But I just want to congratulate you for, you know, setting an intention and turning it into a reality is that something that you've is a pattern for you is that something that is a is a is a new? Is it new in this season of your life? I mean, talk to us a little bit about mindset and how you either develop certain mindset approaches and always had them or how you knew, or some, or is this newly developed?

Barb: A little bit of column A, a little bit of column B. I've always, always been so stubborn and so persistent, almost to a fault. One of my basketball coaches was yelling at my team at halftime when I was in high school. And he was just yelling at everyone for being angry. Because when this is a blanket generalization, but when girls play Angry, they get pissy, and they don't play well. He's like, except for BB. Because when I get mad, I will run through a brick wall to spite you to achieve the thing that you said I couldn't achieve, you know. So I think part of it is that. But I think a lot of it is also you know, I think when we go through hard stuff, we have to either learn and grow or we die, and whether that's a physical or spiritual death or whatever. And so I think that this kind of hard stuff that I've had to go through, and learn the hard way that if you believe that, if I don't, I'll rephrase it with a nice statement, if I don't believe that I can be successful or that I can do something or that I'm not a natural or I'm not, you know, fill in the blank with whatever role or quality or whatever, then it's that belief that feeds my behavior. You know, it's not the other way around. We don't become a marketer. First, we don't become natural born runners. Like, running is so important to me. I hated running because I wasn't a natural runner. It wasn't naturally fast. I didn't like it. So I started running, because that was actually a really pivotal thing for me in terms of belief and mindset. I started running because I figured if I can learn to like this and learn to be skilled at it, I can take that to do you know anything, any quality, any strength, any skill. And then I started running five K's. I started running half marathons. And I was like, Okay. And that was like a really big turning point for me in my late 20s. To realize we're not naturally anything. You're not a natural marketer, Dave, like you pick those skills up, because you were looking around and learning these things as you went on through life and opening your eyes when Oh, like, I can take something from network marketing, or I can take something from this experience in Home Depot or whatever. And put all that all together, you know, nobody's a natural anything. We either pick things up as we go and are open to things or we just go through life with blinders on with the existing beliefs that were brought up with his kid and don't deviate from that. 

Dave: Yeah, I totally agree. So just to be clear, you are now full time online doing this.

Barb: Yeah. Yeah, I quit my nine to five. My last day was actually July 2. So that was pretty. I don't know. Good timing with independence in the United States. So about three and a half months.

Dave: Yeah. So tell us more about that. I mean, it was that that was obviously an intention that you had set something that you wanted to do a goal that you had. So tell us how you lead up to actually doing that. This is something that so many folks want to do. They want to quit their nine to five so how did you plan that? How did you make sure that you were secure enough? Was there a certain element of fear there what Talk to us a little bit about leading up in the in the hole? actually doing it because it's something that so many people dream or talk or threatened to do or whatever, or I know some who are who are even in a position to do it, and then are even afraid to do it? Because when is enough enough? Like, like, you know what I mean? So talk to us a little bit about you quitting your job.

Barb: Oh my goodness, well, I'll start by saying that and I've said this before but I think so much comes back to me being in recovery honestly, and the things that I've learned from really persisting in life with sobriety. And I was literally at the point where I choose between reaching out for help to start the process of being in recovery or dying physically, like that was where I was at, you know, several years ago and that like fear and like mortal terror like having to expose myself in that way like hey, I need help and I'm not this perfect put together adult that I've been pretending to be and really this admitting that deep dark shame, there was nothing scarier to me than that. And so anything else that's remotely scary, emotionally doesn't really compare to that. And so I guess fear for me was just a little bit of unease in comparison. So to backtrack a little bit so when i when i first I think I signed up for the 15 Day Challenge January 15 of this year and my goal was to quit my job within one year and so I had a long term vision like that was my goal one year so January 15 of 2022 so off the bat I had this belief that this was going to be my you know, the thing that I built over time to eventually make more than my nine to five and eventually allowed me to leave my nine to five and so I think having that belief was just a very strong presence for me. Number two, realizing that it wasn't going to be overnight and I wasn't waiting for like oh, when do I start making money it was like okay, something that everyone was telling me I need to build over time and just keep doing the right things like the next great thing the next great thing each and every day, and eventually it's going to pay off and kind of the analogy that I tell new affiliate marketers that are asking what am I gonna make my first commission like, don't worry about that worry about providing as much value as you can to your target audience. And then every you know, every piece of content that you make, you're like putting that in a piggy bank and eventually down the road you get to crack that open but know that your efforts are on offer, not like wasted, you know, That was the perspective that I took my first started. And I, it's ironic, I think that when you let go of that outcome, that that's when the magic happens, you know, when you let go of out and you are worried or concerned about providing the best content you can provide, and iterating you know, changing it up if your content is not performing the way you want it to. That's what you have control over you don't have control over if you make Commission's or views you okay, if you're not getting the views, engagement and following you want, do something different, iterate, you know, put out some work on just testing, see what works. And that was the perspective that I took. And ironically, I think because I let go of those outcomes, and was just focused on what I could control, you know, Serenity Prayer one on one. Like, within a month and a half or so, I was making as much with my affiliate marketing business as I was making my nine to five. And I remember, like receiving my first big commission and being like, Oh, my God, this is like something, this is real, like I could, I could actually quit my job sooner rather than later. And that momentum kind of carried and eventually I got to the point where like, I was so bitter and resentful of having to go to work 40 hours a week, when I was working 10 hours a week, 12 hours a week of my online business and making more than I was working full time. And so that bitterness and resentment was getting to a point where it was not healthy. And it was starting to kind of impact the rest of my life, you know, just being emotionally worked up and agitated all the time. Not having energy to do other things. And just living with bitterness and resentment. And I didn't like that. And a couple of close friends, like myself, who are also in an online business, really trust their opinions as pointed out. It's like an opportunity cost at this point, like, what are you losing, by continuing to work this 40 hour week job that is just draining you that you could be re allocating those efforts and that energy to your online business? Like what are you actually losing by continuing to stay stuck at that job? And that was very eye opening for me to think about it from that perspective.

Dave: Can you hear me? Yeah, can I get you to switch over to your phone because I think your internet is lagging or something's lagging with your WiFi if you could go to your phone and typically plug into your you're your you know, your data network or whatever your four or five g that might be better, because it your videos just lagging in, you're dropping such good information. David's got an issue with hers is it's the last stream and she's a streaming thing. So the stream is off Facebook completely. Oh, yeah. He says streaming our bandwidth. Okay, so just because it might come. I want to share a little bit of experience about quitting your job, right quitting my job. This is something that is a topic and I just wonder, you know, you guys, how many of you, that is a goal for you? How many of you don't want to go back to you knowing what you were doing pre-pandemic, what you know what, for a lot of people I think right now they just don't want to go back to what they were doing before now. You've had that experience being at home. And so I always tell people you know, it's Gonna be uncomfortable no matter what you choose. And ultimately it has to be a decision that you make, and a decision that you get to own right. Because nobody can tell you when the right time to do it is, nobody can tell you when you know, there is no perfect number also right arm that you're going to have in your bank account that's going to make you feel totally comfortable, there's likely going to be a lot of uncomfortability with any big change in your life ticularly walking away from a job or a career. But the reason why I'm sort of staying here just for an extra moment, is because BB This is something that so many people want, they want to transition over to doing this full time. And so could you just say a few words about it? Are you happy about your decision? Now that you've done it? How does it feel? And do you believe that it's real, I mean, just talk to us a little bit about now that you've actually found it?

Barb: Yeah, I am. So glad that I did it. In my experience, and I feel like this is true of so many things in my life, that when I make that leap of faith and operate, like with faith, despite having fear or whatever, good, like, great things happen. And that's where the magic happens for me. And I'm not saying like go jump off a cliff and just hope that someone catches you like that is obviously crazy. But when there's a reasonable expectation that you can do something and continue to work your butt off, and that your efforts will continue to yield that kind of result. I say if you are able to take that chance and take that risk, and that that calculated risk, then do it. Like don't let that fear hold you back. And if you have, you know, a proven business that has been getting results for you like the way that mine was, and you have done that consistently for months, there's gonna be risking anything, there's a risk in staying at your job, there's a risk in leaving that job, there's a risk in going getting a new job, there's a risk of being unemployed, there's a risk and everything like that's life like is lazy like that, you know, and it's just a matter of a risk you're willing to take and at what cost. 

Dave: You know, I think for me, the biggest thing that shifted mentally when I when I quit and went full time in my business was number one, I sort of erase my plan B so number two, I started to I stopped treating my business like a hobby and started treating my business like a business because now all of a sudden, it was my only source of income. So I did whatever it takes. And there's a cool Imagine Dragons song called whatever it takes my five year old loves and sings it while performing it last night, and you do what it takes. And I think this is a conversation in which certain people are ready for certain depths in levels of this conversation. And sometimes here on wakeup legendary, I want to try to not scare people away. But the truth of the matter is, most of the time I throw that out the window and just say you know what, this is going to be the hardest and and and most rewarding thing that you ever do. And it's going to take everything you got not so physically. Because I would say BB you're running was probably physically much more of a toll on you. But mentally not to say that running is not a mental challenge. But mentally, this is going to challenge all of your limiting beliefs. It is going to challenge that good old soundtrack that you've been playing for all these years that's kept you from having everything you want and being everything that you can be. So we've talked a little bit about some of your limiting beliefs. Is there anything else that you would say was a major limiting belief that you have overcome or are in the process of overcoming that has been life changing for you?

Barb: And I think a couple things came up. One is it's like, if you are on Tick Tock and you see those TikToks like oh, I became an entrepreneur. To have time freedom, and then now you work like 12 hours a day. So I think that's kind of a, I don't know, ingrained belief that I still carry and I'm trying working to get away from that is like the idea that hard work means working long, insane hours. That's absolutely not true. Like, and that's evidenced by the fact that I was able to build a business working 10 hours a week that was outperforming my nine to five income. So I think that by becoming more organized, and having better time management skills are helping me like developing those actual real world skills are helping me to overcome that limiting belief. And also just being aware, like, having that, that feeling of like, guilt or fear come up, like, I'm not working hard enough, right? Why am I not working right now? There's so much to do. Yeah, like, you can have to have you and work 24 hours a day and still not accomplish everything you need to, it's a matter of identifying the priorities and working on that stuff, diligently. And, and then realizing you're not going, I'm not going to accomplish everything I need to do on any given day, I need to accomplish what I need to do to keep my business moving forward. And the rest will have to wait, like I need to continue to build this business over time, and put systems in place and put automations in place to make it easier for me as I go. But I'm not going to do it overnight. And so that's like believing that I can fix everything or do everything in one day, or in one week or one month. That's something that if you're new, or if you're been around the block a couple times, like, I think that that belief will exist for you, as long as you don't address it, you know?

Dave: Well, I noticed that you said you're working one to four hours a day right now in your business. So I mean, it really is time management and making sure that you are, you know, in some way living your dream and not living a nightmare, or one thing that we used to say all the time in network marketing, right? When all the leaders were preaching the dream, but we knew they were doing three way calls 12 hours a day, we'd say they'd be preaching the dream, but living the nightmare, right? Yeah, I mean, I don't want to be, I don't want to be striving for a dream. And of course, talking about living a dream in my in my content, if that's what I'm talking about, if I'm working in the make money online niche, but i'm, I'm hunched over my computer for, for for, you know, 12 hours a day, every day, I will say this, though, Barb. In the beginning, I worked a lot of 12 hour days. And I will absolutely even to this day work 12 hour a day if I have to. or as many as I have to, if I have something that I'm working on. That is like I'm super hyper focused on, you know, like, I'm creating something or I'm building something. And I think the difference now is that I'm being pulled by my passion, I'm being pulled by my focus, I'm being pulled by my excitement. Versus that, that way in which I used to work, which was kind of just just grind mode. And for me, at the beginning of my business, I spent a lot of time scrolling and just wasting time, like in so I would be at my computer for 12 hours, but I really actually only got two or three hours of work done. That makes sense.

Barb: 100% Yeah, well, and something that was coming up as you're talking about working long hours is if I if I I mean, I'm not, I definitely work some long hours. Now, I do take a lot of breaks because I just need to. But when I work long hours now I'm building something for myself. And it's something I'm excited about. And it's something that it's like when I take it when I take action and I get an outcome and I know I created that outcome. No one else did. Nobody handed me that result. Nobody candidate made it easy for me. gave it to me in a little package. It's not like a bonus I would get from a job. That's something I created, like I made that result. And that is so much more exciting than getting a $5,000 bonus at work or you know something that's being handed to you. And you like it when I work in investment management. I think I got like a $20,000 bonus one year, and I was still bitter and resentful. Like, let that sink in, to get a $20,000 bonus and be like, as this, you know, like, so when I when I'm working now it's it's such a challenge because I think for those of us who were used to about the boss hovering over us, and giving us a to do list or giving us an agenda to work on, and you don't have that, suddenly, I used to be 100% self directed and your livelihood depends on it, you know, yeah. And that's something to adjust to. But the flip side of that is you get to build your business the way you want, and make the decisions completely autonomously.

Dave:  And that's like, one of the, one of the coolest, one of the truest, I don't know if it's, if it's, I've been angry at this at times. But with freedom comes responsibility. Right? And, I was the, I gotta be honest, I was the guy who wanted all the freedom in the world, but didn't want any of the responsibility. Right? So I can remember back working with my dad, well, I would be mad at him, right? Because we were waking up super early to get out to the job at the crack of dawn, or, you know, him standing over me and hovering and in, in, you know, trying to get me to, you know, do it his way, and not let me learn sort of on my own or whatever, like, give me more freedom, let me go out and bid jobs and run my own job and kind of all these things. But when something went wrong, Guess who I was on the phone calling? Right? You know, I was calling dad, because those, you know, those challenges were something that I didn't know how to deal with emotionally, yet, I would get overwhelmed and freak out, right? So with freedom comes responsibility. And for me, I had to embrace a lot of things that I didn't always think were of my personality, right? Like, like being structured, or planning or using a calendar when I first started, I would be so resentful at my wife. Because, you know, she wanted a bit more structure and a bit more kind of clear what's going to happen. How long are you going to be? I was talking to Brian Brewer on the show the other day. And he said that his wife calls that a fight a Brian for five minutes, right? And I mean, we have that in my home too. I mean, it's gotten us into some pretty heated debates and battles at times because I mean, I can remember back when we'd have date night, and I'd have a video some of y'all think that y'all have challenges with shooting videos at the beginning. Well, I didn't have a tripod or whatever, tripod, iPod whatever, you know, where you can sit your phone up. And as a matter of fact, we weren't using cell phones to always sound like a grandpa when I'm telling these stories about 10 years ago online. But I'd asked my wife to sit there and hold the camera, the little camera that I used, and I'm telling you, we mean date and I feel like I just need to shoot just a quick video real quick. Well, I didn't like the video. So we'd be there an hour later, her, you know, she's dressed up for a date, she's whole her arms sore, she's pissed off. Because I got to do one more, do one more, do one more. And it's like, there was no I had no concept of time, I had no concept of clear communication with my family about when I was working, when I was going to be done working when I wasn't working. And now we've got cell phones, right? So even now, sometimes, you know, it'll be family time. And if I'm checking something on my phone, or whatever, it's like, man, I even have my kids sometimes not a lot. So don't start in the old days. You shouldn't be on your kids, too, right? But it's like, it's like, now it's even harder to set boundaries and have structure because we can do so much of our business on our phone. Right? And it almost feels like we're always working. Right? So yeah, that was a lot of stuff. But my original point was, of course, with freedom comes responsibility. Do you seem like more of a natural planner? Or am I or am I not a natural anything? All right, I think there I go. Because I think and not to make a blank again, blanket generalization about an entire group of people but I think as like a recovering alcoholic, that that part of me exists and thrives in chaos and lack of structure. And so I think that's such a big part of me that I've had to develop structure and planning as a coping mechanism. To keep myself on the straight and narrow so to speak so I have like a whiteboard with all my week planned out and looking at it right now.

Dave: I do have like that's just an hour. I don't think that I just want to stop you right there because I want to plug into the audience here and just I'm curious. I think that you don't have to be an alcoholic or recovering alcoholic or kinetic to experience that. I think a lot of us thrive in chaos and in self sabotage and then come back from it. We almost get high off of it, right? Because we self destruct we there's chaos in our life, a lot of it is brought on by us, right? We love to blame it on others, but the truth is, is that we are the common denominator and all of our shit right? And then we we're back in this moment where we're coming back from something super focus, you know, in in, there's no better feeling than feeling like an underdog feeling like you're coming back from something right you know, I'm gonna get back on the wagon, I'm gonna get back on the treadmill, I'm gonna get back in the business, you know, all these things. And I tell you, for me, it's been a real challenge to learn how to maintain on an ongoing basis and not self sabotage, and not create chaos, to come back from right into sort of organize my life in a in do more self care and have more, have more structure and have more planning and kind of actually be like, I don't know, like, like a, like an adult, like what I imagine is like a regular function adult instead of like a person who lives in chaos, and is always kind of coming back from things and self sabotage. You know, I know, I just wonder how many of you can relate to that, even if you don't have a history of alcoholism or addiction, but I just think that's such a big thing. And it's so big to be aware of that. Even if you don't do anything about it right now. But just to be aware of how, what your challenges might be coming from in this business. Because if you're one that always is self sabotaging, self -destructing, and is used to chaos, building a business around a bow and having boundaries Instructure can be a real difficult thing to get used to.

Barb: 1,000% and I think, for me, it's been super important and like a big growth experience to be aware of what those tendencies are that I have to exist in chaos, or, or disorganization, or working long hours to compensate for the lack of organization and a lack of structure. So yeah, it's critical for me, too. And I feel like this is probably true for a lot of people to have things organized and to use, almost like an externalized. For example, they're like, I use a pomodoro timer. So it's like you set a timer and it, you're working for 25 minutes, and then you get a five minute break. And then the timer starts again. And we'll work for 25 minutes and get a five minute break. And that for me it's so effective. Because it's a little bit like I'm not motivating myself. I'm not like okay, Barb, we're gonna sit down and edit this YouTube video now. It's, well, I have to. It's almost like kind of leveraging that clocking in and clocking out mentality a little bit. But I have this external thing, my timer, this app telling me, okay, you need to start working. And here's your to-do list. And for me, that's really effective in helping me get started especially when I'm doing those things that I don't want to do like editing YouTube videos. But whatever I like, whatever I need to do, whether it's that app, or timer, or a whiteboard or whatever, to keep myself focused and get the results that I need to get, I will do, I'll figure it out. I'll figure out what that thing is or how I can iterate and improve. I'll do it, you know.

Dave: Yeah, yeah. So what is another big lesson that you've learned since being online you've I mean, 10 months is like is like, is like 70 months, you know, like it's like it's like Internet years are kind of like dogs you know what I mean? It's a it's it's damn near. You can call this a career. Almost. If you've been doing it for 10 months, you know, because I think the drop off right now Because people can do it just because they get distracted and sort of treat it like a hobby and move on to something else. But what is another big lesson that you've learned that you didn't know when you started, and that's been really helpful and eye opening?

Barb: Oh, man. I think that something that I'm surprised about is the necessity and value in I hate to use the word networking, but to develop relationships with other affiliate marketers, and other people in online business. Because affiliate marketing, it's not like network marketing, there's no one above you below you, you don't have a team, nothing like that. But developing relationships with other people who are on the same path as you, I think, is one of the most valuable things that I've learned, and that I have done in the past, you know, 10 months. And I think that the reason being is, when you form, like that support system with other humans, especially other like minded people that are on that same journey that you're on and want the same things that you want, you're leveling up the people in your life, you know, and if you're hanging around with, you know, or getting that feedback from family, or friends, or people at work, or whoever, oh, why are you doing that TikTok thing that's stupid, like that's gonna bring you down, you're not gonna bring them up to your level, they're gonna bring you down. And so you need to, like, I've needed to surround myself with those people that are on that same journey as me because they mean we bring each other up, you know, and one of my favorite quotes is that a burden shared is halved, and a joy shared is doubled. And so when you get to be in a community of people, or you know, have relationships with others that are on that same journey that you're on, and you get to share your struggles and things that you're working through, they get it. And so it makes sharing that with them less scary or less awful. And when you share those wins, they're rejoicing with you. And it's like, even sweeter. Yeah, and I think that's been one of the most surprising things for me, but also one of the most rewarding.

Dave: You said something that I think was a major nugget, and I don't want to minimize anything else you said, because it was all great. But remembering that you're not going to bring a critic or a doubter or a hater, right? up, you're not going to bring them up, you're not gonna, you're not gonna, you're not going to, you know, get them on your level, they are going to bring you down. Okay. And let me give you an example of how this works in another area of life. There's a lot of folks who get clean, right, who maybe have an issue with alcoholism, they get sober, and now all of a sudden, I want to go share this with my buddies at the bar, right? I mean, I just want them to see how good I feel and how good my life's going. So I'm gonna, you know what, I'm gonna stop by the bar today after work and let and let and let everybody no 9.9 times out of 10. Okay, that person, that guy who was so happy, is going to be having a beer with his old pals before he's going to get the rest of them sober. And that is true in any sort of growth activity. There's always going to be people who are not going to grow with you. And I think one of the biggest mistakes that we make, although I never want to try to shy anybody away from coming back and being an evangelist, right? Because you see this happen with Christians, too, right? They are born again. And now they want to convert everybody else, right? Or somebody discovers something new, you know, whether it's a new food or a new, you know, a new workout or a new one and they want to come and convert everybody else.

Barb: Expecting and this is another recovery, saying, x expectations are resentments waiting to happen. You know, having an expectation that a person is going to react a certain way that they're going to say a certain thing in support of your business is just a resentment in you. It's literally like eating, here's another one. It's literally like eating poison and expecting somebody else to die. 

Dave: Right. And I have had to learn that the hard way. I mean, it was heartbreaking for me at the beginning, to not feel overwhelming support from friends and family like why would they not be so thrown for me. And for whatever reason, maybe my growth made them remind them of what they weren't doing in their life, or maybe they just weren't into what I was doing. Or maybe they thought it was lame, or maybe I was being too positive, I don't know, who gives a damn. Either way, if I would have spent enough time around them trying to convince them, I would have eventually become cynical, and negative in quit before I've because those folks are still cynical, negative, critical, right, even 10 years later. So I think that that's a really big piece that you touched on, I wanted to ask you something else you have, I believe, the secret to your business is teaching. And I think this was a little bit natural for you, because you came from being a teacher, it is education based marketing, which is kind of a boring way of saying what we do. But it's the clearest, and I think the easiest way to understand how to sell more stuff and how to be more successful is education based marketing, right? Where you educate people, and then you invite them to learn more, or if they want more where that came from, or if they want a, you know, if they want a free ebook on how to train their dog, or if they want a free ebook on how to eat Halo, or if they want free training video or a free 15 day challenge on how to build a business online using this specific business model. I think for most people, it's a challenge getting out of it's even, you know, it's it's a, it's a horrible way to come into marketing. Because if you think that you have to just go out there and pitch and that's what it's about, it's just getting out there and selling and pitching. Well, I don't even like to do that. I mean, I don't like to sell, just straight selling sucks, you know, I want to educate people I want them to be, I want them to get value, whether they bought or not, because that makes it less awkward and more enjoyable for everybody. And I can feel good about making an impact. And ironically, people buy more that way. So I actually don't end up disappearing, disappointed. But you've done a couple of things. You've started a Facebook group to help people who are looking to actually specifically be an affiliate for legendary, helping people as they're starting the challenge, and so forth. You've done a lot of education based marketing videos on TikTok. Talk to us about it, give us your own version of what I just said, right? Add or takeaway, but I want you to help people understand that the best way to succeed with this is through education based marketing, and that they don't actually need to be a salesperson to be successful with this business.

Barb: Oh my god, yes. Something that was coming up as you were talking, Dave is like the idea of attraction versus promotion, which is another recovery thing. But that we it's like when you create fantastic content, you aren't made, you're not making an ad for like, if you're on TikTok, you're not creating a tick tock like, here's this product, buy it, it's in my bio. Like, that's not what you're doing. You're it's almost like you're making a TV show that your target audience wants to watch, they want to watch more and more episodes. And then like a documentary, let's say educational, really Fantastic Planet Earth, you know, and they're watching Planet Earth and seeing all these animals and this and that. And then it's like, you know, click the link in my bio, during this short commercial break, or XYZ product that relates to people that would want to watch Animal Planet or whatever.

Dave: Like to adopt a blue whale? 

Barb: Yeah, exactly. Or to donate to, you know, 50 cents a day or whatever. But it's like you're not, I'm not successful affiliate marketers aren't going out and making ads for the product they're promoting. They're maybe not even talking directly about the product they're promoting and every single video, they're creating content that speaks to the fears, problems and pain points of the people that they want to reach. Like, I want to reach people that were like Rob was a year ago where they wanted out of their current iteration of their life, but they didn't know what that looked like or how to get there. And so shoving like, you know, the 15 day challenge or shoving a clickfunnels training or you know, shoving this solution down people's throats and being salesy about it is not the way that you To sell things, the way that you reach the people and get them get their eyes on your content is creating stuff that is funny to them, entertaining to them, or both. That's the best combination, or something that's motivational and inspirational, something that pulls on our first strings, like something that connects emotionally to those people, ads and commercials. I mean, Superbowl commercials Don't get me wrong, but typically ads and commercials are not the things that you know, something really sales pitchy aren't the things that connect emotionally with people. It's creating real authentic content, where you're genuinely connecting with those emotions and your target audience. Because that used to be you, you know.

Dave: Well, what about this one? What about this one, go to meetings, go to AA meetings, Dave, go to AA meetings, it's like, yo, give it a break, like, Okay, I see I got a problem. But like, you know, get, but then all of a sudden, I decide one day on my own now, maybe I'll mosey in. And I hear somebody tell their story. In their story I can relate to them. And at the end, I say, God, it was like, he told my story, right. And then I come back, because I feel like these people might be my people, right? Like, they know where I was at. Same concept, right? It's like nobody ever, ever does anything, because you sit there and beat him over the head to buy it or do it. They do it because they see a, they see a payoff, they see a reward at the end. Or they can identify with the person who is talking about in using a story or using a metaphor using something that connected with them emotionally, or they felt understood, like oh my gosh, this person understands what my pain is, and isn't just trying to beat me over the head with something. But it's kind of like when you go to a doctor. And the doctor comes in and spends five minutes with you, and then writes you a script. And you just leave wondering if you've got the right medicine, because they really didn't even spend time with you to try to understand what your problem is to really try to diagnose the problem. And I think that's one of the reasons why we we there's so much mistrust in in medicine and doctors, that people you know, get prescriptions after having a heart attack, and then don't even go home and take medicine, their medicine, they want to take their own concoction of vitamins and minerals. You know, and then it happens again, it's like, you know, sometimes we think that, you know, because we don't feel heard, because we don't feel understood. And because we don't feel educated ourselves. We don't pull the trigger on stuff we don't buy, we don't, we're not fully bought in. And you know, I think that those were a couple of analogies that came up for me as I was thinking about this, specifically the recovery thing of getting beat beat beat over the head, I can remember having judges beat me over the head in you know, as well as I do you see the people come in to get their paper signed at the meeting, they're like, you know, because they'd been beat over the head and just all right, your your punishment is, you know, 60 hours community service 60 meetings over the next 60 days, see in two months, right. And, you know, if the person comes into it, and actually sits through it and hears something that they identify with, maybe they'll get sober and get some help. A lot of times, they just sneak in at the end right? And just get the paper signed. And because the delivery sucked, you know what I mean? The delivery sucked. And you've had a lot of a lot of, so how do you think that somebody can become more of a teacher and adapt more of those education based marketing skills? Even if they weren't, even if they don't have the T shirt?

Dave: Oh, man, that's a good one. That is a good one for you. Because you have that naturally, right? And somebody could say, well, Barb, you have a natural teaching natural smath role play, right? 

Barb: That's just it's like, I probably sucked when I first started. But that's because I was literally 19 years old when I first started, you know, thinking about how I can help train people? How can I help teach people so of course, I sucked, like, you know, and it's not that I was a bad person or it's not that I shouldn't have been teaching or whatever. I just needed to learn skills over time and keep iterating and keep improving. And we all I'll start somewhere. And so what I would tell people is, it is so it'll change the way that you think. If you take the perspective of learning, teaching, like, and that's like, I think it was like a civil war. I know Brian Brewer says that, but it's also like a civil war reference to surgeons back in, like in the Civil War to learn how to do surgeries in the field. They would like, watch one, do one and then teach one. I didn't know that. Yeah. And I think a lot of it was probably out of necessity, but Okay, interesting, right. But it changes your perspective on thinking about how and why you do things when you take the perspective of Oh, I need to pay attention. I'm going to teach someone this as if I were a teacher asking those comprehension questions like asking kids, okay, so tell me about what you just did. And having them have to do what? Like, think about what they just did, and then paraphrase it and explain it, that cements something in you that you don't get if you aren't turning back around, and like kind of organically putting your own version of that back out into the world. Like there's so much value in turning around and teaching something that you just learned. It cements it in you and it will, it just strengthens that as a skill.

Dave: Yeah, I agree with that. Yes. So agree with that. I think that's of everything. So today, I think that if ever if you guys can in gals can take one thing from prison, you know, people Oh, the audio is cutting down, the video is cutting out Well, you know what, sometimes you just got to set the video and just listened to the words. Because you because you left in, you might have missed a real golden nugget. And the grill. Golden Nugget I just heard was the faster, you can turn around and teach something that you just learned, the more it will cement it in your brain, it will cement it inside of your subconscious. Also, it helps you to immediately turn around and deliver value. And I think the majority of people do the opposite, learn stuff, and then do nothing with it because they're not ready yet. And then, by the time you've taken in much more information to get really ready, you forgot 90% of what you've recently learned. So I want to say that again. And hopefully it also gets permit actually Can you say that again? Because I hope it gives people permission to do it. Please say it one more time. So we really make sure that people hear that.

Barb: Yeah, gosh, it's so timely because I've had people who come to me and they're like yeah, I haven't started my facebook group I haven't you know started doing x y&z because I don't feel like I know enough, or I'm competent or capable enough, or whatever it is. If you don't learn something, and immediately turn around and share that, you're not only doing yourself a disservice, but you're doing other people a disservice. Because you're not teaching them as you go. 

Dave: And you don't need to be perfect or have it all down or whatever. If that was the case, we wouldn't exist as a species because nobody ever attains that. And we could never teach anything to anyone. So learn, do, and then turn around and teach people how to do it. And maybe stuff will come up that you don't know, or you have to go and search on Google and figure out you know, and that's I don't even care if you learn and teach it. Right? Just if you learn and teach it. I mean, that's what that's what the majority of America does in classrooms anyways, right? All across college and stuff. I mean, here I am assuming again. So I mean, you know, I'm getting I'm on my soapbox here, you know, but but come on. Do you think every single thing that's ever been taught every single person who's taught it has years or months or even weeks of experience with it? No. I mean, I'm a history teacher. Was I there? Was I there during that? No, I wasn't. I'm teaching something that I read. I'm teaching something that I learned that I learned I didn't go back in history. I wasn't there during that particular time, right. So I'm the best. My wife sometimes says that I should have been an attorney right? Because I come up with some of the most, most insane arguments for things but the only thing that I want to do and I know you want to do this too, is I just want people I want people to get results. I want people that spend their hard earned time and money here. In on yourself and in your business, I want you to see a result from it so you can easily have a community that is dependent on me or is dependent on you know whatever the next thing that's coming down the road that we're going to be releasing, but I don't give a damn if people never buy something from us again is I know how to go get more customers so it's not gonna it's not like I need to hold everybody hostage. I know and I also know reverse psychology here that the more results you get the more Shea you'll buy from us because you'll be like Yo, I like this stuff I'm getting results right the quicker you I almost think that that should be like the one thing we say on the show every day just over and over again every day it's the same thing people but like oh my God, he's so sexy to save same thing every day. You know? What it's like, teach something. Do it. Sure. Do it. Okay, do it. I don't want to be leaving that out. Like I'm just telling you to go teach stuff, do it okay. But learn it, do it and teach it immediately the same day, not a week later, not a month later the same day. And I think that people could come on this show and you could come on this show and learn something every day that you could turn around in teaching the same guy right the same day. It's just my opinion. I'll get off my soapbox now. So you know and I'm not going to reveal your name but you go by alias online right to protect your identity I just thought I'd mentioned that for men and women who want to feel more protected out there on online

Barb: My other account my manifestation account that was something I did to basically as an experiment to see if I could build a following without showing my face without using my name you know, just driving traffic by creating content and I think at one point so I was driving traffic on that account to this manifestation product but I was getting like a sale a day. And so for people who I know there are people who have reached out to me before and said, I can't show my face because of work like they work for the government or you know, XYZ whatever whatever reason they have like even if you're not using TikTok you can use Pinterest you can you know drive traffic on Pinterest and never show your face and there you could blog like there are just so many ways that you can have success with affiliate marketing that you don't have to put yourself front and center you know, so just wanted to throw that my two cents.

Dave: Yeah, so you this, this, this particular account that you have, in the manifestation niche, you are a manifestation content, which, you know, if anybody's unclear about what manifestation content is, I mean, just go to Instagram, go to TikTok and type in manifestation and you'll start getting bombarded with, you know, with with mantras and affirmations and manifesting and law of attraction stuff. And then you simply go over to a Click Funnels or a jvzoo, or something to find a product that connects on that topic. And, and you can easily have a new channel without showing your face up and running in a day. It's unbelievable. I mean, there's literally no barrier to entry in this business. And it literally costs $0 to go and start a business in a new niche. I mean, for me, the speed of implementation, if you implement right away, and the barrier to entry being so low, is almost a joke. And people don't take it seriously. Right? Because it's like, that's too good to be true. You know, I know that if I started a business, I need to go take a loan from somewhere and buy equipment. And that's the only I mean, that's just the only way I need a location and all this kind of stuff. When you tell somebody No, you literally ensure you can invest in education. We sell education. There's other programs out there that sell education. I wouldn't say it's on our level, but I mean that's just me. You invest in education, but in terms of getting started. It's literally the only cost is your uncomfortability in most cases. It’s pretty crazy. Well listen, I have enjoyed this even though we had some technical challenges and I think lost a bunch of people. We still got a core group on and I'm sure many will catch the replay and I'm excited about round two and continuing to get this is your first time on the show, isn't it? Yeah.

Barb: Second. The first time was with Matt.

Dave: Okay well I am excited about a a third episode here to continue to get updates on your journey and you know, congratulations on everything that you've accomplished here in 2021, quitting your job finding your your niche, you know, finding your your kind of tribe and, and I think in many respects, finding this version of yourself as as an independent business owner versus somebody who's always probably done a fantastic job but you've had, but now doing, doing a fantastic job on your own for yourself. And I know that's got to feel good. And I just I'm extremely happy for you and thankful for all the value that you've provided just to a lot of members in this community as well. 

Barb: Thanks, Dave. 

Dave: You're welcome. Well, we will chat with you really soon. All right. All right. Sounds good. All right. See you Barb.

Barb:  Bye. 

Dave: All right, my friends. You can follow her at barbmcgowen. And my friends have a fantastic Thursday. We'll be back for another episode tomorrow. Rain or shine technical difficulties do not matter. Not at all to me. Right. So if you know a little bit of fuzz or a little bit of lag was a challenge for some of you, I'm sorry. You know, sometimes that happens but you know the quality of the message the quality of the content, the quality of the experience and the nuggets that were dropped was was was was was unrivaled, right unrivaled with any YouTube video or any other thing out there any other podcast why cuz it's loving because it's just happened. It's happening right now. It's not something that happened five years ago. Right? So yeah, we'll be back here tomorrow with another episode. See you then. Get out of here. Have a fantastic Thursday. Be Legendary. And we'll see you tomorrow. Peace.

Below is the transcription for this episode: 

Dave: What's going on, my friends, this is Dave Sharpe, welcome to Wake Up Legendary. This morning we had another guest. We are going to hear from who went from full time employee to full time online entrepreneur, please everyone, help me welcome Mike Mefford to the show what's up Mike.

Mike: Hey, what's going on, Dave.

Dave: Not much brother where you are calling from.

Mike: I live in the Kansas City Metro Area, Lee's Summit Missouri to be exact.

Dave: Okay, okay, and you've got the old wood wall behind you too man. Is that just what was there before your online business or is that something that you've recently installed.

Mike: That's something new. I'm in the process of remodeling my office right now. This has totally changed everything about me.

Dave: Nice man, well tell us about that, tell us how, give us a nutshell version so we can get to know you here in the first few minutes of the show, how you got here and how you started online.

Mike: Yeah, I actually lost my job at the end of January, so I kind of scrambled to find something that had been following a few people on tick tock, like everybody else and you know I decided to jump in and give this a try and from day one of the challenge I knew this was what I wanted to do. I did not want to go back to a nine to five job. I, you know, I like doing this. It was totally out of my realm of comfort, I had never done a TikTok. I'm still in amazement that I'm on the show with you today. I like to thank you for everything you've done for me and my family.

Dave: Hey man, You're welcome, buddy. Well, I didn't even know I did it, you know, so it's it's good to know it's one of the, one of the benefits of this show for me has, has been that I get to meet, you know, actual customers and students and some of our affiliates and, and actually, you know, get to hear how you've used our training how you've used our system how, you know, how your life has evolved changed, so you know I think I get as much out of this, as you do man so thanks for saying that. And glad you're here. So, was this the only training that you've, You had ever taken, was this the only online business that you had ever tried?

Mike: Yep, this is the only thing I've ever tried to do online. So, holy crap, man. Wow, and so I jumped in full steam so I got a very supportive wife behind me so that helps a lot. 

Dave: So, tell me about, like, tell me about that beginning process of you, have you clicked a link watching a sales video enrolling in the challenge watching that first day, I mean what was the things that were said, What did. What did I say? What did you hear that said that made you say, okay this is what I want to do, I mean what gives us insight into your head and what was your aha moment. What did you see that made you say, this makes sense?

Mike: Just what everybody else was saying on TikTok, how, how wonderful you were how, how the support community was a big piece of it for me, you know, you know, you know, because I had no experience so, you know, I didn't want to jump into this and then not have any support on the back end of it so and I've reached out to, you know, lots of people and all of that but just everything you said. I mean, you know, this is life changing. You know I wanted more time with my family. You know I was sick of commuting to work and working a nine to five. So, yeah, so.

Dave: So at the end of the day, I mean, the bottom line is is you just didn't want to go back to work, working for somebody else, and you were willing to have an open mind to something that made sense, something that would allow you to work from home to not have to go back to a full time position working somewhere else outside of the house in the middle of a, you know, in the middle of 2020 and 2020. We all know what's going on. You have to say it and have Facebook, you know, cancel our live video here because, you know, it is proven if you say certain words you will get. You will get penalised. I guess so we all know what's going on, right, we don't need to. We don't need to go into those details, we all know what's happening out there in the world. And, and you want no part of it, you want to build your own economy right at home is that pretty much the bottom line. That is the bottom line right there. Yeah, so if we cut through all the excuses my friends here if we cut through all this shit. The bottom line is, is that we all just want to be at home, have the ability to have unlimited upside, be in control of our time and are in our money, and in, do more of what we love, versus essentially taking orders, driving to a building that we don't want to be at taking orders from people that we don't want to take orders from.

Mike: Yep, I've spent 25 plus years doing work.

Dave: So you were working as a contractor or you were working 25 years at the same company?

Mike: I didn't work 25 years at the same company but I did. I was a system administrator for data analytics and reporting so that's what I spent my whole life doing.

Dave: Understood. So, you find this online marketing thing you go through the challenge you start taking some training, and what sort of hurdles, either mentally or what were some of the things that if you look back, you could say Mike, that could have took me out like that was a landmine that I, you know or that was a, you know, that was something that I, I almost let get the best of me or could have got the best of me, or that's something that I'm glad I overcame like what were some of the biggest hurdles and challenges that if you look back in the very beginning, if you're getting started, you, you're thankful that you overcame them and you realize they could have took you out.

Mike: The first one was the amount of information, the amount of information you provide is unreal. So processing all of that, you know, and only concentrating on the pieces that I needed to at that time, and then the big one is I wasn't comfortable on camera. That was not my cup of tea. You know, I've done 1000s of TikTok videos now I think so, it's really grown to.

Dave: So, you had to, you had to get, you had to decide what information that you wanted to pay attention to or you had to, you had to either look at being overwhelmed, as a, as a positive thing because it's better than being underwhelmed, or did you have to. Did you have to be really careful that you didn't get overwhelmed or how did you deal with the feeling of overwhelm at the beginning because you happen to mention, information overload, it's a common thing. Other people feel overwhelmed by other things, how did you deal with your specific flavor of overwhelm which was potentially going to come from information overload?

Mike: I picked up, I just started from the beginning and broken into small chunks and, you know, work through, you know the, you know that I did the blueprint so you know I, you know, I did each section and then, you know I practice that section and, yeah, so I didn't try to do it, do everything and then go back and try to implement everything at one time I did the Facebook section and then I, you know, I finished that. And so I did it in blocks. 

Dave: When you went through the blueprints was that that was this year of course right?

Mike:  Yeah, I did it. I think I did the 15 Day Challenge in March, and I immediately went into the blueprints after the two weeks of that do

you find the blueprints, the depth of the blueprints. When you look back at it you do you sort of, would you, would it be fair for you to describe it as kind of the, the challenge, although valuable being the shallow end of the pool, the blueprints, being the deep end of the pool?

Mike: Yeah, most definitely went through a lot deeper than the 15 Day Challenge part of it. 

Dave: Yeah, yeah, well that's what I was hoping you were gonna say but I opened up a bunch of shallow shit Dave and you're just too big. But, but, thankfully, thankfully here live on, you know, that's the whole thing with going live man I mean, you know, it's one way to get comfortable with, with the idea of, you know, messing up, of, of, you know, looking like an asshole in front of a bunch of people, whatever, getting over that real quick is just going live. Because, you know, here we are at, at, you know, look at your phones and tell me, does your phone say the same exact thing my phone knows yes we are live, is that, you know, get you comfortable being on camera and not worrying about every little thing if you do it enough time so have you begun to what is your strategy are you, obviously you've done some marketing on TikTok, are you also going live, and doing other things besides just posting videos on TikTok, give us a little idea of what your strategy looks like and we'll also post your link so people can check you out.

Mike: Yeah, I definitely do. I have TikTok live. I did a couple weeks of it, I didn't, I didn't. I didn't see a big benefit and I didn't get a whole lot more leads or sales. The biggest change for me here in the last two weeks is Tyler Well being marketer, gave me a kick in the butt and said you need to have one conversations with people that are reaching out to you, so I have really started doing that. It is crazy now I spend three to four hours a day, replying to DMS. TikTok and Instagram comments so, yeah, I'm getting my sales rate through the roof now and so.

Dave: Well golly gee willikers you know, that's, that's, that's the one thing that a lot of people are sort of unwilling to do who have that sort of expectation of, you know that that quote unquote automated business they've watched too many, you know, too many of those, too many of those rented Lambo gurus, with the push button system sales videos, and they've, they've got this idea that there's going to be some button that they're finally going to find once they pay, you know $37 For you will make money on online product on Clickbank or JVZoo or something, and that they're, they're going to discover that push button thing and the truth is is that, you know, I haven't found that yet it's like sort of like the pot at the end of the rainbow. And the more that I can blend here's been my secret I think sounds like you're saying the same thing is blending high touch with high tech.

Mike: Yeah, yeah, I fell into the trap of hey, click on my link and buy this product from me and opt in to my email list and.

Dave: So, what are some of your calls to action? Now, how are you getting people to reach out more so you can have more conversations via DM?

Mike: Well I, I changed my mindset, a little bit a couple of weeks ago where I know I'm not just posting about hey let's say you want to learn how to do affiliate marketing, I'm like, Hey, here's this side hustle or here's these work from home job, and at the end of my always put the call to action is hey if you want to learn how I make money online, click the link in my bio, but that's not my main focus of the TikTok at the beginning it's you know, if you want to work for Facebook remotely, this is how you can do it. So that's working pretty well for me or the last couple of weeks I know I've gained 77,000 followers on TikTok in the last two weeks so

Dave: Well that's pretty kick ass. So in opt in rates are crazy so crazy good or crazy bad?

Mike: No crazy good I'm at like 86% of people who hit my Ads and I were running some ads, Dave: And we're at 30% trying to figure out how to get to 60% Maybe we need to move we need to come and learn from you.

Mike: That's what my Clickfunnels stats are showing me and since I started October 3 that the options are like 86% O

Dave: Okay, well that's awesome bro, I mean, soak it up and enjoy every minute of 80 plus percent opt in rate percentages mean the beautiful thing about organic marketing free traffic. Not only is it free. Right, but it's warmer, right, because they, they've, they've likely seen a video or two or four or five from you before. And they, they, and a lot of times if they like something from you, they're gonna go and they're gonna watch a few more videos on your, on your, on your profile. I mean think about how you interact with other people's social media. Think about how you do that. A lot of times you're going to go over to somebody's profile like there's this joker let me go see if this is the only video on their profile, it's just something or let me see if this is like a real person and this is a real profile. I think when we talk about authenticity, or at least when I talk about authenticity. I think of it, less, as I have to, you know I have to be the same person I am, with my wife right because I'm a little dial down I'm not like super old mister wake up legendary with my kids and in life I, you know, because they'd be like, give us your inside voice that you know like tone it down a little bit I get all hyped up and excited because this is, I love this and in a different way that I love my kids if I'm hyped up and I'm outside playing with them and I'm gonna use my outside Wake Up Legendary voice I'm gonna get all fired up. But what being authentic to me being authentic online to me means is that people can find my real estate, online, whether it be my daily show, or whether it be my tick tock profile, whether it be my Facebook profile, and they can see a consistent pattern of me showing up with a consistent message delivering consistent value, and it's clear that I'm a real person, and that there's actual, there is a life, there's a human being behind some of these claims, this is not just a video that I threw up that I'm reading from a script that I have no idea what I'm talking about. I eat, sleep and breathe this stuff, what I'm sharing with you on this video, in terms of how online business has changed my life. You can see a track record of that if you go over to my profile and scroll through the history, right, and so I think that we have to remember, we have to remember that people do that, they don't always just, you know, click on on our, on our, you know, Profile link or right to the bio know they scroll they want to do some research, they want to find out who this joker is but after they've gone through and watched four or five videos, if your videos are quality stuff. They're going to be even more convinced and more excited to go click that link in your bio, or send you a DM right might say hey, this is this stuff oh real that you're talking about. 

Mike: If you do that with the consistency part though, you can show up one day and then take three days off and then show up again because that doesn't show consistency for your audience. 

Dave: Yeah, yeah, and people really, really are counting on you to not be consistent. They're counting on you to get distracted and not do the same. They're counting on you failing. Okay, this is what I think, one, it's hard for me to say this in making it clear because it's a complex thing and I think it all happens subconsciously. I don't think people purposefully want you to fail, or stop or get distracted. But I think that's what most people do is they get excited about something for a short period of time and the next week they're talking about something else, or they're doing something else, or they've quit. And that's probably how they operate a lot in their lives because most people are really good at starting things but not so good at finishing things. So when they see you day after day, or they go over to your tick tock Pro and you have three months, or you have six months of videos they're, they're like holy shit this person does this full time, this is what they do. Right.

Mike: Yep, exactly. Yeah, I do this, I post to TikToks a day. I use block scheduling. So, you know, I set a certain time every day to work on my content or my email sequence or something like that. 

Dave: Yeah, nice man. What other things have worked, that you would like to share with the community that you think would be valuable for them, what other tips, what other strategies that, that you think would be a value here in the next few minutes just because I have a couple of other questions that are not related specifically to your marketing?

Mike: Okay. Consistency is the big one, you know, showing up every day, producing good content that your audience is going to find valuable. The one on one conversations. You're very rarely going to get somebody, you might get them to buy your low ticket offer but without those one on one conversations I don't think you're gonna make many sales on high ticket so definitely have those one on one conversations. I think that those are my two big ones right now that I concentrate on not being consistent and, you know, having those conversations with people. 

Dave: Yeah. Cool man, well that's valuable and I love that you're talking about what's going on currently in your business. I do that too. You know I, I talked about kind of what's going on, like right now, And I love to hear that from people as well. You'd mentioned that your wife is really supportive and I just wanted to circle back on that and just ask, you know, how did you how did you how did you present this to her, and how did you get her support, you know, how did you win her support, what was it, is it a certain history that you have of communication is it that you guys had no other options mean how did you go, most people when they go to their spouses who have no experience doing an online business or something that's not traditional, they get a lot of pushback. So how did you win over the support of your wife and what tips would you give to our audience to win over the support of their spouses?

Mike: Well like I said she's always been supportive and whatever I wanted to do some of it. I want to buy a motorcycle. Okay, well, This was that I you know I showed her tic TOCs and Brian Brewer and stuff like that. She sat down and watched your sales pitch, so we don't know we have an open line of communications. I've had a couple of times during this that, you know, Maybe this isn't for me if you know I'm not generating any leads. Well, she's been right there behind me now. Let's give it another month and see what happens and keep doing your thing, you know you're getting better at the TikToks, your contents are getting better, you know. So yeah, she's super Yeah, and I didn't, we didn't want to. We were in a situation that I you know I needed an income to bring in some money to help pay the bills so you know that was a little, you know, we're going to make money doing this I go yeah we're gonna make some money eventually down the road but

Dave: I'd had that conversation, bro. I've had all that, you know, I've, I've been there, done that, man, I, when I started down this down this journey I got involved in network marketing first. And, you know like herbalife and you know Amway and those kind of things and, and, you know, I remember, you know, several of the company one company that I that I got involved in the product was a cell phone, and I paid, you know, $850 to join 500 of it was for the cell phone I never got the cell phone for the company shut down about two weeks after that and then another one was a lotion, lotion, skin lotion company so I have purple boxes and skin lotion, you know, under bed, and this one company was numismatic coins, right. So, I was paying 100 a month for these numismatic coins I thought it was bullion, I didn't understand the difference between, like, like a bullion coin which is, you're paying for the weight of the gold, whereas a collectible you're paying for the, like the collectability of it, and it's so these were $100 coins but they were only really worth like 25 or 30 bucks so anyways, I got I was in the company for a few months, and I hadn't made any money, and, you know, I was struggling one month to pay my rent, and thankfully I had at least enrolled in this numismatic coin company because I took him down to the pawn shop. And I was able to get some money back to be able to pay my rent, but, you know, God, I look at that. For me, you know, I'd asked you what were some of those times to where you look and you said, you know, maybe that that was a time that I overcame something I certainly could have quit. I mean, for me, that was a rock bottom. And that was before I got started in entrepreneurship, you know what I mean, I was already in entrepreneurship, I was already talking big shit about how I was going to succeed, I'm going to get rich with this and or I'm going to at least make some money with this I'm going to go full time and here I am pawning these numismatic coins to cover a portion of my part of the bills because this was before, before we were married the first or so or two of our relationship. But yeah, I mean, for whatever reason, both my, my then girlfriend, now wife being supportive, supportive and, and, in her own way, you know, she ended up buying me a computer because I was doing offline stuff in these network marketing companies, You know chasing down friends and family, being held in the doors pounding the phones pounding the pavement, dragging people to home and hotel meetings and stuff like that, trying to get them signed up. And, you know, after, after two out of three companies shut down and I had to pawn my numismatic coins. I was like okay this, I gotta find something else, but I didn't have a computer do. And so, you know, she took me to Best Buy and she bought me a computer for five or 600 bucks, and I paid it off 50 bucks a month, you know, over the next, however long it took me to pay it off, you know, the next year or so, and. And that was a computer that I worked on. And it was kind of my, my bread and butter as a matter of fact, and I encourage all of you to take some pictures, you know, this was back. This was back before we all just had. We all just had cameras on all of our cell phones, you know, and it was just so easy to take a picture of everything, but this is me sitting at that very computer, you know, with, you know, the. It was a Samsung you can see there, and I had the, I had it up on a, on a little stand there so I could, I guess see better or whatever and a little, little keyboard there, you know, detached from the thing and I had the nicotine patch on there, not sure if you can see that but I had the old quit smoking nicotine patch on the right shoulder there, you know the the desk was set up right in the middle of living room. There was no home office that was the home office. And, You know that was the computer that I had started my, you know, online marketing career with paying it off on my, my, my then girlfriend now wife's credit card $50 a month at a time. It was kind of like putting a piece of furniture on like one of those payment plans that, you know, whatever this furniture place is. And I looked back and I felt nowadays I buy a Mac computer it's, it's, you know when they whenever a new one comes out and it's no big deal but, I mean there was a time man to where that was the biggest purchase in my life at that moment, you know, it was just that computer to be able to work on. And so, yeah, I think it's important, Mike and everybody listening to stay close to your the beginnings of your story and to that struggle into what that look like and, in, I know it's hard to appreciate it at the beginning, you know, because it's tough, it sucks, you know, it's like this sucks. But you look back on it and that becomes the greatest story that you have, you know, when you become successful, you get to look back on that you get to talk about that you get to show pictures if you have it, those pictures of you working. I've got another funny one of mine I had got. I had finally got enough money that I felt comfortable enough to buy a, you know, I guess I'm a Mac/iMac guy, Right. And, but I, I guess, for whatever reason I didn't have a desk or something to set it on so I set it on this nightstand or whatever, it's like backwards sitting there in the corner, you know, and I'm just kind of sitting up hunched over it, you know that that would create massive neck and back pain for me, for me today you can tell, the pictures not very good, knows what it was taken on but, you know, the point is is that those beginnings are, are part of the most, or the most powerful part of your story, and they're what makes the journey, enjoyable and real as you as you grow in and kind of move away and move on. Those beginning So, anyways, your story of getting started reminded me of that and I appreciate that. My brother. I appreciate your time. It's been an honor to chat. Thanks for the kind words about our, our process and our system here, um, I've had a couple of folks on this week, it's well actually yesterday and today, who both said that they'd never done any other training, never done any other online business before. This was the first one, and they're off and running and kicking, kicking butt and taking names so what would you tell somebody who's on that day one, are thinking about getting involved here and might have some of that skepticism that some of us have at the beginning, based on your experience in what you've got out of this, What would you tell maybe yourself if you were sitting there at that at that day one again. What would you say to yourself?

Mike: Stick with it. No, don't, don't build that on day three and, you know, don't, don't think it's going to get too hard, there's plenty of support out there to help you with whatever problem you may have you don't have to be a tech whiz or anything to do this I mean, there's lots of help out there YouTube videos to help you along the way, you know just be consistent, you know, finish the 15 day challenge I have lots of people who don't finish the 15 day challenge so I reach out to them and, You know, tried to get them motivated started again and stuff like that but yeah you keep keep grinding.

Dave: Yeah, stick with it. It's amazing how many people will even buy something online and then not even log into it, it's unbelievable. It's crazy, folks, that is the norm, just so you understand that a lot, we've we've had a lot of our affiliates who have gone through the challenge and it's like, well, you're clearly new man you've not you'll, you don't know the behaviors of human beings, especially online, this is the norm that people buy something, and don't use it, it's like buying a gym membership, and not going. I've never done that, you know, I've for most of my adult life hadn't had a gym membership, and didn't go to the gym on a regular basis that I had a membership, you know there's probably been times that I've had multiple memberships, you know because we buy stuff. We in the heat of the moment, impulsive decisions, we, we have a moment of motivation or inspiration, you know, and, and we were my the only one who's just at some times in my life has been great at something and just bad at finishing, I can't be the only one, you know, through my decade of doing this. It's been unbelievable Mike I'm saying that it's, I'm obviously being sarcastic. Unbelievable how many people will buy something or not even log in and not even start or buy something and not go through it. And for me, I always like to see the silver lining in that. And for me what that shows me is that there's not that much competition. Most people are lazy, most people are distractible, most people, even if they're out, even if they can outsmart me out with me. They cannot last me. Right. It's like a game of survivor and sense, if you don't have, which I've not over the years have the technical skills, had the grammar the selling the, you know, a lot of these skills that keep a lot of us from being embarrassed I used to write emails out to my list and they'd send them back saying this is the worst thing I've ever read. Never email me again, you know, because the grammar was horrible and I was just a bad writer, but I've outlasted people, and I think we, on your note of consistency. Just remember folks when times get tough, when you feel like, I don't know if I'm ever going to blow this up and become successful with this. Those who are successful are not the smartest, they're not the best dressed, they're not most likely to. They didn't get that award and it's not because I certainly didn't get that award any time in school. It's not the people with the highest IQ, it's not even the most charismatic, right, because even those people are distractible. It's the people who do the deal, consistently, and stick with it on a daily basis, over a period of time, and that's with any business, that's not just this, that's with any business use you roll your hot dog stand up to that corner for long enough, or if you got to change course are fine, but eventually you're going to find a niche you're going to find a hot spot you're in, it's in it's going to blow up, but it's the folks who invest all this hot dogs gonna blow up I'm gonna get rich with this and they go out there for a week, and it's, you know, selling hot dogs and they're like I want maybe their wife says or whatever and they listen or maybe they're just all negative but to get down on themselves, but they quit too soon, you know,

Mike: They jump to the next shiny object.

Dave: Absolutely, absolutely. So all right, my brother will listen. Have a great day, tell your wife that we said hello. 

Mike: I will do that. 

Dave: Again, my friend. Thanks for supporting and knowing how important that is and please come back and keep us posted on your journey. All right, brother.

Mike: Well thank you very much.

Dave: Alright see Mike. All right my friends you can follow Mike, as I've put up here, a couple of times at Mikemefford6 on TikTok. And as always say, lift, lifted brother up, lift the sister up, leave them a comment like their stuff, that's how we can support each other in this community is by is by, you know, showing support is by sending positive energy is by collaborating and masterminding and learning from each other and just, again, it's all about collaboration not competition. Make a decision, you know, it's almost like, you know how many times for some of you sitting on the fence, do you have to see or hear some of these stories to go all in to really, you know, to really make a powerful decision I hope that today will be that day for you. And if it's not keep coming back, we'll keep talking and keep sharing stories, and trying to inspire and bring new hope where we are at in your journey with that being said, Get out of here, have a great Tuesday, Peace.

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe Welcome to wake up legendary it's an allergenic Dave sharpest morning but no. Nonetheless, it is Dave Sharpe. So, my friends and my fathers, and my mothers, I'd like you to hear this morning from how a from a busy mom on how a busy mom can start a profitable business and oh by the way, in case you were listening to this and thinking, Well, I'm young, or I'm older I'm not a busy mom. Well if a busy mom can do it. Don't you think that you can do it too. Don't let a busy mom out work you don't let a busy mom out hustle you don't let a busy mom out succeed. Yeah. All right, I bet she will. Erica Welcome to the show.

Erica: Hi Dave How are you?

Dave: I'm great, I am fantastic besides a little bit of allergies but you know what, that's. We'll get through it. Right. We'll get through it. We'll get through it together. So where are you calling from?

Erica: I'm actually calling in from Phoenix Well, west of Phoenix but Phoenix, Arizona. 

Dave: Good old Phoenix, I got some friends out there in Phoenix, including the man, the myth, the legend Matt Hetzel. He is out in that area as well. Yeah. You know him, he's, he's been helping you to get some results in your business here inside of our community right?

Erica: Yeah a lot actually. 

Dave: Nice. So, well, tell us a lot. Is this your first time on the show?

Erica: No, I was on it probably about a year ago.

Dave: Okay, you know, I mean, that's like 300 people my age so forgive me. No worries. Forgive me, I, I really, you know, I know your name. I know who you are. Matt was talking about you in some of the sort of results that you were getting just within about 30 days ago on how you started to take off but, but take us back in, give us a little bit of how you got started, how you found Legendary just for anybody who doesn't know your story. 

Erica: Sure, so I've kind of always been wanting to kind of do things on my own and have my own business work from home. I've got two kids, I've got a husband. And so I've always been interested in making money online and making money from home. I've done a couple MLMs that didn't really work out in my favor and right before I started Legendary I was actually taking an Amazon FBA course. It really worried me because of the amount of money that you have to kind of put into purchasing products and hoping that they sell and if not then you're finding out a bunch of money and so I was really skeptical on it, even though I was taking the course it was something that, in my guts still kind of worried me and I'd actually found a video on TikTok. About the 15 day challenge, and loved the results that I was seeing from it actually did, did a bunch of Google searches on the company on you, probably about a good week or two before I actually decided to jump in and when I jumped in, I say that I fully jumped in, I jumped in with both feet, you know cancelled my Amazon FBA course and just ran with legendary. Shortly after I started, I did a tic toc video that blew up and so the first account that I had actually has almost 200,000 followers right now. That one kind of died down, I had a surgery and it kind of took me away from work a little bit. And when I came back, it was a little bit of a struggle. I was still making sales on stuff like that but it was just a little hard so the last couple of months I kind of kept out for a couple of months. And I reached out to Matt because I was having some issues and so I was like hey, you know, this is what's going on, this is where I'm struggling, what do I do, and so he sent me the training video and I created a whole separate tic tock account, and it kind of blew up from there.

Dave: Well sorry to your FBA Amazon drop shipping people there that we stole your heart away. What do you think the difference was between MLM or past network marketing ventures, the Amazon drop shipping, and then Legendary in what we teach here, what was the difference that got that, that sort of made you drop everything?

Erica: So I needed something that was not going to cost me a lot of money to start because I had done other ventures in the past and actually lost quite a bit of money with MLM happening to order different products every single month in order to even make Commission's was really difficult, and having to rely on other people, that whether they decided to work their business or not greatly impacted what I was able to get and I know a lot of people who actually have a lot of success with network marketing companies, I just wasn't one of those people and so when I started looking into Amazon FBA kind of fell back with the same any aspect of I didn't want to have to put in a bunch of money that I wasn't sure I was going to see a return on. Now I do think that Amazon FBA is a sustainable business. But as long as you have that capital in order to lose if that's something that the product that you purchased doesn't go over really well, And me being a mom of two my husband travels for work, we actually travel with him, I needed something that was a big risk and Legendary was a very reputable company, and the core foundations that Legendary teaches was everything for me and that's basically what got me off the ground and running.

Dave: Now you did still invest in education here there are probably people who are thinking so when you say get off the ground for cheap I think most of them are used to $37 Business In A Box on ZBZoo or WarriorForum on some of these underground push button systems that cost $27-37 bucks and then look at something that costs $3,700 and see that as a massive cost and while I don't want to minimize that, for people who that is a massive cost. I also know you may too. I don't know. Everybody's got a different, I guess, I guess thermostat for that. But for me, compared to for example the construction business that I was going to start before I came online, that was going to cost me 2500 Really just to sign up for the test to get my license, let alone all the tools, the truck, the school that it takes. I don't know all of the economics of Amazon FBA drop shipping, but I just wonder if you could speak just for a second. On the ROI, or the or the mindset that you have about investing in education, or at least investing education here.

Erica: Yeah, definitely, um, so when I had joined. Like I said I loved the way that everything was taught. I loved that it was very step by step, very easy to follow. I had questions of course, as you do with any new thing that you start that's pretty normal to kind of be a little hesitant to not really feel like you know everything and I'm definitely one of those people that I like to have all of the pieces of the puzzle. A lot of the times before I start, but this was a little different and so I kind of had to take myself back to almost the feeling of when you start school and you're learning a trade or you're learning to figure out what career you want to go into you don't always have all of those pieces, but you just keep moving forward. And for me, I felt that right off the bat as soon as I got into legendary $7 force that this was something that was going to not only take me to that next level in my business that I've always wanted, but that it was going to be something that would benefit me to invest into with Amazon FBA. The only difference is that you can purchase products, and you aren't really sure if they're going to sell, yes they have different things that you can do in order to figure out which products are the best products and which products people are wanting and ones in demand, but you kind of sometimes run that gamble of what if somebody doesn't buy it. What if this product doesn't sell the way that I needed to? What if the marketing that I'm doing for it doesn't attract those clients to get those products sold because it does, is going to take some time just like with anything. and so I was able to see a faster turnaround with Commission's coming in, sooner than I would have with Amazon FBA and a lot of that had to do with the foundation of Legendary itself and what it teaches at its core, and the step by step process of everything in general. And so for me it was highly beneficial for my business and where I wanted to go to invest in that.

Dave: I don't think a lot of people really understand this, this is something that I want to try to communicate and I'm interested in your perspective from somebody who knows a bit about sort of these Amazon and drop shipping style businesses because you have that firsthand recent experience for me. When I look at it, I want to build a business that's an asset that has the potential to make me money, even after I quit creating content, and also has the ability to develop a real asset like a customer list or a database that I can continue to market to over and over again. To me, and even if I want to build a reputable brand. For me, it's a lot easier to build a reputable brand using my, my knowledge and or the value that I can deliver and or my face right versus drop shipping, where you certainly can build a brand, you can take in get somebody to create you for example a watch, and you can put your own branding on it, and that's a lot of what some Amazon courses teach is the difference between, you know, just kind of drop shipping products and then creating your own branded products, that is your own brand, but to me that's a really, that seems like a really advanced strategy, It seems like, because I have to understand where to get that product. You know, I want to create my own branded phone case or my own branded watch or my own brand of whatever you know hats or whatever I need to source those products, I need to be able to, you know there's there's graphic design. I may need to buy a bunch of them. So, there's a, it's a bit of an advanced strategy to build my own brand, branded product. As far as dropshipping goes, you know, in most cases most courses are just teaching you how to find a shitty product over in somewhere like China and and buy it on Alibaba or whatever, and in your hope people actually just aren't so disgusted with the quality of the product that they refund in blow your Shopify store up. Or, as somebody shared recently there's the strategy where they teach you how to go run around in TJ Maxx and Marshalls, and try to scan stuff and buy stuff and then post it like garage saleing. To me, it seems like a no brainer to build something that I don't have to leave my house that I don't have to know sure if I want to invest in education that's fine but I don't have to put any money, up to be able to buy product and stock product or even manufacturer or create product as well. I can test a product instantly to see whether customers like it, because it's immediately delivered, if I'm selling an information product versus waiting for that product to be shipped from China. And I'm building a real asset with a list and a brand. Am I right about that from your perspective of having that recent FBA in Amazon and drop shipping experience?

Erica: Yeah. Actually it's like right on the head, the the biggest thing is is that with Legendary and with affiliate marketing and digital marketing in general, you are able to build a brand can be set aside from from something different as far as just whitelisting, which is basically what they call it, when you purchase a product and you put your name on and your label and stuff like that it's not actually products that you create. But then again, you also have that hassle of actually having product being able to stay on top of that and making sure that the warehouse doesn't run out of it and if it does run out of it you have to order it again and that takes time and then the shipping and then because it's coming from overseas, you have to deal with all of the, the exporting, and they've got all this other paperwork and stuff, you have to worry about it has to be inspected and just all of this stuff, whereas, affiliate marketing, digital marketing is very simple. Now, I mean simple as I can do it from my home computer, I can take my laptop with me and I can do this from anywhere in the world that I so choose, but there's not a billion things that I have to focus on it's getting out content, it's showing people what these products do and how they can solve problems for them and just engaging with people and giving them value as far as what this can do for them in the long run, and what this can do for them in life, and it just, it makes it simple. And that was something that I needed in my life because I already have so much going on with my kids and homeschool and my husband that I needed something that was simple that I didn't feel like I was being torn in 5000 different directions in order to do.

Dave: Not to mention the economics, right. And look, I think Erica has been clear, there's people out there and I want to be clear, too. There are people out there that are succeeding with selling products on Amazon, doing drop shipping, private label, all this kind of stuff. I'm not here to say that affiliate marketing is all good all the time, easy simple there's work involved, there, there is, there is mindset that you have to develop and I think that goes with any business but there's, there's things that you need to walk through, but they're all within your control. Right, versus things that are out of your control for me as a business owner. I would rather be in control of my hurdles, versus, then the things that are out of my control been over in some other country have been some export port where they're trying to import my fidget spinners or whatever, you know, it's just, or, you know I get enough refunds and Shopify shuts My, my, my store down because people are not receiving the product. And over there, getting them in it's total crap, you know, but again I want to be fair and I want to be clear, Amazon, I'm bringing this up because it's like seems like almost everybody has tried drop shipping or E commerce because it was so hot from about 2017 that almost every single person that comes online, in types How To Make Money Online gets, like, a barrage of E commerce stuff. And I'm not here to say that that can't work for you but I am here to say that in my opinion, the ease of entry, and that we haven't even talked about the economics of affiliate marketing or selling information products versus e-commerce in drop shipping on Amazon is night and day. Let me explain. So say that you're doing affiliate marketing, and you have a product that pays a high ticket commission as an affiliate, that is oftentimes equal to making dozens and dozens if not hundreds of sales of your fidget spinner, let's just use that as an example. Because if I'm making $1 or $2 $5 profit off of selling a product. You can do the math on that. Now, what if as I advance. I introduce a coaching program or a course of my own or whatever. Now I've got high ticket commissions or even mid range, low, high, and mid range commissions coming in from my affiliate efforts. And then let's say I sell one coaching packages per month at 5000 per month, right, you start to do those economics and you see just like like I explained in lots of videos in the challenge and so forth, is that the budget, the main reason why so many people don't succeed is the actual economics of their business, you literally, it's impossible, you're trying to be Walmart, who makes a small rip off of millions of products, that's the business model in making a small rip off of a couple of sales a day, with no mid or high ticket potential, the economics just, they just don't work.

Erica: Yeah, I agree completely, and that was kind of one of the things that I like I still really like, I mean, I, I've always been into product reviewing them for people. Because if it works for me, I know that somebody else is gonna like it, depending on what the product is or why I liked it, and I've always known about affiliate marketing, and know how to get into it, I didn't know how to start it, I didn't know I didn't know where to start. And so when I found this opportunity that was kind of one thing that I liked. This is amazing because I can share products that I already use, products that I already love from major companies that people already know who sells this and where it's from. That's all I have to do is talk about what it does for me, and somebody else is going to be interested because I was so I know that sharing and talking about products or services or software things that I use in my daily life whether it's for my business, whether it's for my kids, whether it's for my husband and my son, and, like, it's literally endless. But being able to share those with people and what those products have done for me. And seeing that people trust it because they already know the companies where they come from, that was huge, because I didn't have to worry about the products that I was ordering from China or wherever, being something that was going to be valuable for people, something that wasn't going to be cheap, or crappy. I didn't have to worry about building the downside of the brand, because the brand is already there. I'm just passing it through a funnel to share it with other people, which made it so much more simple.

Dave: If we talk about MLM which you and I both have some experience there. I think for me, I don't know about everybody listening, but for me the benefit of getting into a business that I don't have to go pitch my friends and family on is like everything in now, meeting some of you who are listening who have not done this before. You're just probably tuning us out. If you don't know you don't know, but let me tell you something. When I got started in just entrepreneurship in general, I got all excited about this new business that I was getting into that happened to be an MLM. And when I, When I signed up, I paid my money and I got my product and I was okay okay now how do we build the business, train me up in the in the answer was, make a list of your friends and family. I was like, Really, my friends and family won't let me mow their lawn for five or 10 dollars, like, let alone. Buy a skin cream for $40 that they are buying from Walmart for five, you know. So, you know, I got a few pity sales here and there, but, you know, it wasn't until multiple companies went out of business, Erica and I were literally left holding the bag. And by the way, I didn't have an email list, I didn't have an asset that I can start over with, because my whole asset was just, they owned it, if I brought a family or friends to sign up. They weren't teaching me to build an email list, they weren't teaching me to generate leads. All that customer list email information, phone number, all that just went down with the ship. So when that MLM Company went down. I was left holding the bag, I was left with nothing. I was left with nothing. And so, I almost quit like most people do say, This is bullshit, or this is a scam or whatever. And instead what I did, and I thank God every day, and I thank myself every day. I went online and I started to learn how to generate leads for mlm, by the way, because I was gonna do MLM again and I was like, Look, I just can't do this friends and family thing, but I am going to get rich doing this, right. So I went online and I got it. I started, how to generate leads for my MLM business, and I got in other MLM earners who were selling me trainings, doing affiliate marketing. And I was like, hold on. These guys are selling me picks and shovels man, not the actual gold, right, yeah. And that was exactly how they explained it to me they were like, look in the Gold Rush, there was, there was just as many people that made money or more from selling picks and shovels to people who were on their way to go dig for gold, versus, and so I was like, hold on a second. I can sell picks and shovels, I don't. Right, so I started to do what my first affiliate mentor was, turning around to other network marketers and selling them training on how to not chase your friends and family and it just grew from there. And here's the thing. I'm a big Amen from everybody in the back. I have not since that day pitched my friends and family, any damn business or product that I have sold. 

Erica: Yeah, same. Well I haven't. I haven't talked to my friends and family about this business, less they asked me hey what do you do for work. That's it, I don't talk to them about any of the products. I don't have to feel like I have to go to them to get a sale because I need to make a commission or I need to make. I need to go buy products. I don't do any of that which alone was life changing for me.

Dave: I know it, look what some days, especially in the beginning when times were tough like when I was just getting things off the ground. That alone. Just the fact that I did not have to go unless you say, a friend and family for a sale. That alone was enough, I was like okay, Dave. Just look at what is, let's be grateful to make a gratitude list, don't have to chase friends and family, don't have to go prospect people in Walmart, don't have to leave sticky notes on, you know gas station, pumps, you know, are you business options open. You know, don't have to do drop cards, you know where you drop your business card and they tell looks like $100 bill, then you don't have to here's my I don't have to put magnets on the side of my truck and drive around town, hoping that something somebody is going to call. Nobody ever called, nobody ever called, never made a single sale. Make loners miserable, Brad Tingley says MLM. Now look, I am also. Here's the other side of this, grateful to MLM and network marketing, that it gave me. It gave me. It gave me a taste of entrepreneurship. It really did. And there are people who make money there. I'm not saying there's not, there are people I mean there are people who want to pound the pavement, and I don't give a shit about losing friends, And then they just invite, they just recruit all their friends, I don't know how they do. Yeah. But for me, I just sucked at it, you know I just sucked at it, I needed something different. So I'm not bashing it, I'm grateful for it. But I'm also grateful every single day, even on, even on days where, you know, in the beginning, no commissions, no money, always just going to work, I had to remember. Where did I come from? I'm going somewhere, I'm building a business, I'm developing a skill. I need to stick with it and I need to also understand that the grass is not greener on the other side it's just artificial turf, and I need to stay focused, and so how, talk to us a little bit about what has been, you know, a lot of people say on the show consistency. A lot of people say, you know they have it. We hear that a lot of consistency is what has been your sort of secret to success here over the past year. What would you say if you look back you say, You know what these one or two things have really helped me to move my business forward?

Erica: My mindset is the biggest because I feel like as an entrepreneur mindset is huge, huge, like I cannot stress this enough how big mindset is because of the fact that a lot of the times you're doing this by yourself Yes, you've got resources yes you have legendary to lean on other affiliates that you can ask questions to but, essentially, this is your business, you are doing this 100% yourself. So make sure that you are remembering your why post stuff around it sounds cliche, because I know if you are an entrepreneur, this is something that you hear all the time, post stuff around your house to keep that fire going, because if not, you during those hard times are going to struggle, mentally, because you're like why am I doing this all I'm making is this much, all I'm making is this, I know that I can get further, why am I not getting there, you're going to have different seasons in your business where things are not always going to work for what you want it to, or if you're in a transition period, it's going to feel very hard. So mindset for me is the one of the biggest things that I continue to work on every single day, every single week. That helps me keep my business moving forward. Other than that 100% honest, it is my husband. There are times that I feel like I'm going to yank my hair out and I'm literally going to lose my head. And he's like, Babe, you've got this, sit down and figure out what you need to do, sit down and figure out where your holes are in your business and go and work on that to get that part moving forward, Because like I said I'm a very detailed person. So if I feel like there's a piece of the puzzle that I'm missing. I feel like all of it's going to fall apart, and a lot of the time, that's not the case, but that's just how I process things, and so he has to. He doesn't have to, but he does. He helps keep me grounded. He comes, he helps keep me focused on where I want to move in my life and my business and not just for me and him but for my kids, because I want to build a future for them that I never had. I want to build a future for them and show them that there are all of these possibilities that you can do to create income for yourself and your family that you can sustain long term, that they can get into later on, because that was never anything that I knew growing up it was you go to college, you get good grades, you get a good job, you work there for forever you retire, you have a couple of years maybe to yourself and to enjoy life. And then that's kind of it. I don't want that for my kids, I want my kids to understand that of the world that we're living in, and the digital age there are so many other possibilities and opportunities out there that affiliate marketing is literally just one of them. This has opened up my life so much more for my 12 year old son who's into gaming who now talks to different companies about becoming affiliates for the products that he uses on a daily basis. That's something that I never would have thought of. Five years ago when I was in network marketing. And it's just like it's mind blowing that these are the kinds of things that help keep me going in my business every day.

Dave: Yeah, I mean, I want to, I want to remind everybody what we what we teach here, and it is not simply just affiliate marketing. It is these core four businesses, These core four ways to sell information online, and what those core four ways are is coaching courses, events, and of course affiliate marketing, and affiliate marketing specifically, selling other companies courses, coaches coaching or events. Now, that doesn't mean that you couldn't be an affiliate for a physical product, if it aligned with your niche, you could certainly if you were in the dog training niche, be an affiliate for leashes dog toys. Organic dog treats, dog food. Right. But the main core income provider or profit center of your business is going to be that information product, whether it be a core coaching program course or event live or virtual why because if somebody has a problem, you, you can charge a premium price to solve that problem in the person who has that problem will pay that premium price. And it will be worth every dime to them. Now will it be worth every dime to the person who doesn't have the problem. No, it will be worthless. But we find a niche in a person with a problem and then we connect that person with a problem to a solution. And this business model is the hottest, and the most profitable, and the future of online marketing right now. It is the future, because all of these influencers, all of these people with these brands are realizing that they could package their information, or they could connect with people who have information packaged to sell to their audience for massive profits. All of these influencers that you see that have traditionally just made merch, that was kind of the, the, kind of what you did if you had developed an audience online, you just kind of sold merch, but they're all realizing, selling merge is just one stream of income, you know, it's just one way, and quite frankly, it's not even remotely the most profitable way, they begin to read they package their information and that's why a lot of these sites like Yahoo Demi and, like, I think it's called teachable, in all these other sites that allow you to package to create a course, you know, the hosting of that site. As a matter of fact your girl that I'm friends with will sell a million dollars of her course in less than a day. By opening it up in, in having a long waitlist, and then all of a sudden she opened it up for her followers, and it was open for a specific amount of time she was taking new students and she literally sold a million dollars worth of her course in in literally when she got shouted out by the owner of teachable or whatever the platform is she sells her course on, but what is the entry point into this business model, its affiliate marketing, it's selling somebody else's product why, because you can focus on one part of the business, the marketing department. You don't have to focus on the development or the creation or the creativity or the merchant processing or the sales or the customer support in folks like our guests yesterday Brian Brewer, who's a multiple six figure affiliate marketer, some folks just choose to stick with affiliate marketing because they don't want to create courses or do that back end delivery aspect of the business. So I think that what is important to remember is for everybody on here that this has not only been the simplest business model to get into. Over the course of the last decade since I've been online. It also is the business model of the future. You can put it in the same bucket as crypto as NF T's as some of these other things that in my opinion, are a lot more risky, and a lot more complicated to get into. This is right there with them. But it's proven, but there's low risk, but, but it, and, and there's all of these benefits, and I just think, when we really grasp the potential of the business model. Then, you know how hot it is, how it's not going away, how it's not saturated. We stopped, you know, telling ourselves all these limiting beliefs and all these bullshit stories, and really understand what is at our fingertips how blessed each one of us is to be here at this time. With this information, or you need to wait on a government check or whatever it is you need to beg for a penny raise you know every six months, that's the only way the 40 4040 plan. I think you can't help it to get excited about I mean, I, I'm 10 years 10 plus years into this Erica, and I'm more excited about this. Then I've ever been. 

Erica: Yeah, and that's kind of like one thing that I loved, even though I got into this with affiliate marketing because it was an easy way for me to understand, high income skills that you need in business in general, just in general with any kind of business you need to know how to build an email list you need to know how to market things you need to know how to talk to people and all, like, all of these things, I mean, I've had social media since I was a child. So, really don't think that social media is going to go anywhere, but understanding how to utilize social media for benefit going to set you up, literally for life, because the only thing that thing digital is going to happen is it's just going to continue, and the pandemic has put us more into that, than any time before, because so many people were stuck at home and because so many people didn't have jobs they were looking for ways to make money from home, they were looking for ways to support their family. And now that people have realized that they can make money online, they don't want to go back to a nine to five, they don't want to have to deal with that boss, or those crappy employees that you have to deal with that, just all of it, they don't want to deal with any of it anymore, they want to be able to be in charge of what happens with their life, how much money they can make and affiliate marketing, like you said, is literally just the tip of that iceberg, and you guys start with affiliate marketing and decide, Hey, I like affiliate marketing but I kind of want to go create my own course because I know affiliate marketing and I love products but I know how to build a house and I want to teach somebody that or I know how to, you know I'm a dad and so I can show people how to do basic maintenance on their car I know that during the pandemic, there was a dad who did that. He started with affiliate marketing, and talks about different products that you could purchase for cars that guy would make. There's so many different things that you can do with things online, and the high income skills that legendary teaches, it's endless. So just because you start with affiliate marketing doesn't mean that's where it has to stay, you can venture out into so many different things, but still use affiliate marketing as your core, and how you can help produce income in one stream.

Dave: And I think a lot of people are realizing that they don't have to go sit in a classroom or sign up for a four year degree to learn something, you know, they can just buy a course now many times people go right to YouTube and I think that's what has been the kind of go to for many years, it still is, but I think people are waking up to realize that, look, I can go to YouTube and I can get some generalized information but if I want specifics I need to find an expert and I need to sign up for their course, and I need to take that course or I need to I need to get involved in that community, or that which is usually consist of a Facebook group or a discord channel or a Slack channel or something or something that allows us to be a part of it online community. And I believe that people prefer that, why. Well, it's pretty common sense, you don't have to commit $40,000 to go and get a degree, learning from people that don't do it, who are teaching archaic methods from a textbook, right, that was written, 20 years ago. And, you know, in many cases you, you, you can start making money or start getting a result right away. It's just it's it's a no brainer, and I think society I think I, I do think that the system of, of, of kind of conveyor belting kids into college is too big to fail, almost kind of like how they talk about banks being too, like I think that is so ingrained in our society that is going to take many decades for that to be unwound in for it to be taught but there's already programs that are being introduced that are shorter, they're less expensive, that that help people to get the information faster, but I'm telling you people are waking up, they're waking up to the fact that they don't need to commit to six figures or near six figures of debt of debt at 18 years old in weight four to six is a matter of fact, just the other day we had Kelly Olson, she's an attorney. Right. She did all of the education, she got all of the, I believe, I'm assuming if I remember correctly, she has student loans. And she's doing online marketing, and as a matter of fact, she just quit her job, you know, gave her Two Weeks Notice he didn't she's about a year into this as well.

Erica: Yeah Kelly's awesome and I love hearing different stories about where people started and how they got into it because honestly I think that that's kind of when you're first getting started. That's how you connect with this business, that's how you understand and that's how you can rationalize that this is where I'm at. How can I get to here, because there's so many people with so many different backgrounds with so many different career choices and how they grew up in different ways that they learned about, you know, just, just, he can entrepreneur in general I'm not even talking about just making money online, I just mean being able to make money outside of a nine to five. That understanding where so many people come from helps you to understand that you can do more with your life than just work a nine to five. That is not the only way to make income anymore. And like you said, more people are understanding this and more people are coming around to the fact that there are multiple ways to do that and kind of something that I've started setting up in my own business is multiple streams of income because if something's not working, I want to know that that's not the only way that I'm going to bring in money, I want to bring in money in multiple aspects, not only because it's going to bring in more money, but because of the fact that I can do that. I don't have to just work. 8am to 5pm, Monday through Friday, with the same paycheck with the same 25 cent bonus every year or raise every year or hope that I'm going to get I don't know if I want to go make more money, I'm going to go out in another income stream, and potentially make that my full time job. I'm gonna go add in something else to bring in an extra 567 $100 a month or a week or whatever it is that I decide to do, and that's where all of this, like, that's I think where all of this kind of comes from the fact that your abilities to be able to do things with this business are limitless. You don't have a cap on what you can do, or the money that you can make, and the only person that's going to stop you from getting to that million dollars is yourself. So if you can learn how to kind of move out of your own way and just take that chance, just try it something and if it works great if it doesn't, oh well, try something else. But you have limitless opportunities that you can do in just making money online or just outside of a nine to five.

Dave: Yeah you can be a victim or a victor, you know, and I like what Jolene says, as well as what you just said life is so much more than working and paying bills in that, I mean, we, we are so programmed to just pay bills, you know, and I think that from so many people, that becomes their entire life. That just becomes. And it's not that that's their purpose, they just are consumed with it, because there's always more money at the end of the money, there's never more money at the end of the month, you know, and when you begin to reverse that, to where you start to relieve yourself of some of that pressure on that stress, and some of that comes with time, you know even doing this you're not going to immediately and that's what I want to be very, very, very transparent with everyone. This is not going to happen overnight. Anything worth building does not happen overnight. But the beautiful thing is, is that if you is really that you are building your own business and that I think is one of the big distinctions between this and MLM, specifically, is that, you know, we do not want you if you're an affiliate of legendary to go and put a Legendary Marketer wrap around your car, whereas an MLM company will say yeah go put that wrap around your car and drive around and advertise for us. If we are a product or a service that you want to partner with, we promote because you're marketing to people in the online space. Oh, no biggie. We're privileged. We'll try to do everything we can to be the smartest best partner for you to help you to make money. If you are in the same niche and partner with somebody else, hopefully they have that same passion to help you convert and make money. If you are an affiliate of somebody, some program or company in the parenting space or whatever, hopefully, you know, we can teach you how to connect with companies that value their affiliates that give you resources, and so forth. But ultimately, you're building your business because if at one point you say, You know what, I don't like Dave anymore, just something about his beer, it's getting too great for me I just don't like looking at it anymore. You know, it's, it, you know, you can just stop promoting, you know what I mean and just it's not like, oh my god my business, you know, or if you're involved I've seen people, you know come in and get involved with a company and start promoting their products and then realize, I don't want to represent this company they, they're not clear or they're, they're not consistent or they're sending mixed signals or they're ruining my, my marketing they're, they're screwing me up here or you know they're not delivering what they promised or they lack integrity or whatever it's not converting, you can shift you can pivot. Ultimately though, you're still building your incorporated, you're still building your business. And that my friends is the most empowering thing again it goes back to, you weren't born to just pay bills, you weren't, you weren't, you're not on it, I don't believe I mean if you think back to our ancestors, none of them were sitting around going and clocking in, they, I mean, maybe they they hunted for dinner and they ran from saber toothed tigers and stuff but ultimately they hung around with their family, they hung around in spent time with their, their, their kids and we think about the Native Americans here in this country and they were running around in on mountains in in Plains and in smoking probably tobacco and marijuana and just chilling out, you know, chilling out in, now we're in this society that like will train you to literally like why this movie, this, this series squid game, what went went crazy recently on Netflix, I think so many people related there's so under feeling like world's on top of them with data and stuff that oftentimes people are forced to think they just are often against their values, or that they would never do take jobs, they would never take take orders from police to do next. I mean, for me, That is enough to motivate me to disconnect from the matrix, and to design my own way that I want to live in, I can say I'm working. And here's the hit every single one of us can. And I think today between you and I, I don't want to toot my own horn, but we've given a lot of reasons, we've given a lot of perspectives of alternative choices. And if you listen to this show today and you say, you know what I couldn’t care less. More power to you I don't give a damn if you're like, Yo, you know what I listened to you, and I'm gonna go build my popsicle stand, or I'm gonna go start my hotdog stand or construction business or do my econ thing, more power to you. I don't give a damn, I'm not even going to tell you guys to buy our training because it's the best thing in the universe. I don't. But you know what hopefully today on this Friday we gave you, I know, Erica you gave me a lot to chew on. Over the weekend, you can listen, or re-listen to this and really establish what your why is and really understand what you have at your fingertips. And, and, and start or start over. Because sometimes we just need to start over. That's okay, and say you know what, I'm not going to give up on me. I'm not going to give up on me, because as you said, Erica, I'm worth it, my family's worth it. The people who have supported me are worth it. But most of all, I'm thinner, right, I'm worth it. And, and I just I just wonder if you could give us some final thoughts on, not on, on, on why Eric is worth it, And why, when we try to do things for everybody else, often talk until we really find that conviction, which I feel like you have found, and you demonstrate, you're just, I can hear it in your voice. Would you like to talk to people? Leave them with some final thoughts about why they are worth it in what has helped you to look in the mirror and say you know what, I love my husband, I'm appreciative of his support. I love my kids, I want the best for them, but ultimately, I am also worth it.

Erica: So a lot of, I think the realization that there's more in life that people should experience is the fact that you only have one life. That's it, you've got from the time that you were born to the time that you die and unfortunately, because of the fact that we don't know when that time is, I know that the last thing that I want for anybody is to spend that working your life away for somebody else, not being able to enjoy all of the amazing things that this world has to offer and yes. Mind you, the pandemic, created a couple issues with that, but we're slowly starting to get back into being able to travel again and being big able to get back into going outside and community people and doing things together like we should as humans, but I think that for everybody, you have the opportunity to be able to experience life on a completely different level than what your grandparents grew up knowing or what your parents grew up knowing, and that you don't just have to go to school to get a job that you kind of live or to work all the time and you miss out on your family and you miss out on all those important things in your life that you want to actually do. You don't have to do that there are other options, and being able to just introduce that opportunity to somebody else is everything for me, showing them and explaining to them that you don't have to work three four or five jobs in order to support your family and your kids that you don't have to miss out on those games, or those recitals at school or anything that your kids or your family or even just yourself that you know if you're younger kids, that you can go out and experience the world in ways that you never really imagined that you could all because of the fact that you were able to make money online, or because the fact that you were able to do something outside of the nine to five job. Understand that you have limitless opportunities in order to be able to make money. And it's not just tied down to one thing. You have so many things in this world that you guys can go and look at an experience, and just do it for yourself because you only have that one life. And if you died tomorrow, at least you can say that hey, I gave my life, everything that I can, everything that I did, everything that I wanted to do, to the most extent that I was able to do. Don't let today or what's going on, stop you from being able to experience everything in the world that you can.

Dave: Well said, perfectly said. And with that, Erica. It was a pleasure. 

Erica: Thank you so much. 

Dave: I'm glad I got to hang out with you. Because, yeah, you've brought a lot of motivation and encouragement I think to people. This morning, on this Friday, and it's been, it's been time well spent. So thank you, and we'll talk to you soon. Okay?

Erica: All right, sounds good.

Dave: All right, my friends, You can go follow Erica, as well. The, the, the handle, that's on the screen right now, underscore, Erica_Devver. Okay so, underscore, EricaDevver_ if you want to find her on Instagram. It's the same just to underscore Erica Devver. Okay, go connect with Erica, go lift her up, support her and allow her to continue to share this, this, this motivation, this encouragement that she shared this morning with you on an ongoing basis. And as always say I think this is so important to lift people up what you put out into the Internet into the, you know world, you get back, and, and the best way that we can support each other is to support each other's content out there to like it to comment on it to share it to, to, to do duets with it, all that kind of stuff, and allow that energy that you give out that, you know, that abundance mindset that you give out to come back to you and my friends, we will see you back here on Monday for another episode.

Below is the transcription for this episode:

Dave: What's up, my friends, this is Dave Sharp, welcome to Wake Up Legendary. Our guest today needs no introduction, most of you know who he is, you've seen him online, you've seen him marketing, and he's definitely one of the good guys, as we as we spend time in this industry just like any industry. You see, and you learn about people you see people having success, and then as you spend more time around them, you really get to get to understand who are the people who have good intentions, who are the people who do it right and still get massive results versus the people who just, you know, not particularly that they're bad people but they just, they, they just, they just don't do things right, they just don't have the best integrity or they just don't, and Brian's just not one of those guys he is one of those dudes who, you know, absolutely values profits but also values people, and we're going to talk about some of the secrets that he that float around inside of his head, and that he uses inside of his business some of the principles, the strategies and the philosophies that make his business, what it is. So with that being said, B bro or what's going on, brother?

Brian: Hey what's up Dave, thanks for having me on. Hey to everybody who's on here live watching the replay. You just appreciate everyone who's tuning in and, and jumping on with comments and all that stuff and just happy to be here again, Dave, thank you.

Dave: If anybody knows Brian. Let's give him a big huge digital Legendary round of applause in the comments, I know you've, you've probably got tons of people who already know you and follow you and you'll, you'll have tons more here. By the time this is over. If you guys want to find Brian out on TikTok, you can follow him, Brian Brewer official, and we'll leave that up for the majority of the show. So, you know, it's interesting man I was, I was. I saw somebody, you know, who had posted something on social media, actually this morning when I logged on for a moment. And basically what it said was, it was a meme of a bunch of porta potties on fire, and it said if 2021 was a scented candle, you know, And so, yeah. So, and I said to my wife, I said, you know, what's interesting is, is to some people, this year is, is, is, you know, one of the worst years of their lives. I mean they're they're caught up in, whether it be politics, or whether it be all these various topics that are outraging people in that they're spending time on social media fighting with people. Maybe they've not made any changes; the pandemic has not inspired them to make any changes in their job or their financial situation. They're just, they're the same person with the same negative perspective, as they were back in 2019 before all of this stuff happened and I said, Isn't it interesting, you know 2021 Besides all of the folks who have been affected by illness or financial stress. I have compassion for those folks, but I'm blessed and grateful to have a skill set in a business, and that not only allows us to have a fantastic year and take advantage of all these people coming online, but also gives me an opportunity to spend more time with my family. And, and I said, Aren't those two different realities? Right. Aren't those two different realities and. and I think that so many of us focus on the mechanics, which is just telling me where to click. Just tell me, You know what, just tell me exactly what to do and if it can be done for me, then that's fine. But, but don't want to work on this piece, you know this six cubic square in space that sits on top of our shoulders. That essentially is the software that runs everything, and we'll talk about some strategies but I wonder, just to kick this off. What, what is, if you were to say, the one of the most useful mindset tips or perspectives that you use, and that you have or that you've developed over the years, to use in your business. What do you think, one of those might be?

Brian: Yeah so mindset is, is, is interesting and gets talked about a lot from, from a buzzworthy standpoint but I don't think people end up diving into it like they really should. You know there is some benefit I think in the Hey tell me where to click. Tell me what to do in the very beginning, for instance pre-written email swipes if we can provide those for an absolute beginner, that helped facilitate the conversions on a specific product. That's great. Sometimes it's the Headstart that people need. But where we run into issues I think as as folks trying to become better entrepreneurs and trying to make more money and try to be more successful is what happens after the fact when we have to start thinking to ourselves thinking for ourselves, we have to start solving problems on our own and that's where mindset, you know, really, really, really comes into play. And when you talk about things like the pandemic and I don't know if I can say that without getting this shut off so I probably just screwed this whole thing up. Sorry about that, but anyways, the point I'm getting at is, you know yeah you can look at the dumpster fires or the, you know the house fires, and focus on that, but we have to remember that we're, you know, where we focus is where the our energy goes so we really have to focus on and what we can control and what we can do the opportunities and really who we can help and who we can serve so that's the first thing service has always been, you know, in the forefront of my mind at least since I started seeing consistent success maybe before I started seeing some consistent success. I was more focused on the money but beyond that, you know, I guess, the reason we don't we don't focus on our mindset as much as because that's not as exciting as when we launch a funnel we can physically see that. And when we start driving traffic to it and start generating leads we can physically see that and when we get that first commission or that first $1,000 day or that first $30,000 month or whatever our next goal is. That's amazing, that's tangible that gets us excited, you know, the mental stuff that's kind of the boring stuff, and you know as I said to you just a moment before we got started, you know, sometimes you know you gotta, you got to remember that boring pays the bills in a lot of ways.

Dave: And you did say that to me before I said, Brian, I said I want to twist your arm today and I want you to spill some of your secrets and he said well, you know, he said, well, one of my secrets, is that boring pays the bills, and I said well, will you explain that to us on the show so Tell, tell everybody, including myself, what you mean by that.

Brian: Yeah, absolutely. So, first of all, let me preface this with a big, important Hold on just a second, disregard everything I just said because as marketers, we can't be boring. It's just not going to work we need to use those exciting hooks to get the attention to stop stop the scroll to get people to click on our ads so we can then have an opportunity to relay a message and get people to start to consider our messaging which is all comes into into account when we're building congruent affiliate marketing campaigns. So we can't be bored. But when I think of boring pays the bills when I think about is the movie Rounders I don't know if you've ever seen the movie Rounders Dave it's with Mel Neiman and Edward Norton and it's, it's probably an old movie I'm probably dating myself but let's say it's 15-20 years old now, and it's about card players they're poker players right, and, you know, Matt Damon he's one of those guys he's like I'm out there and I'm gonna play big and I've got $30,000 which he calls three stacks a high society I'm gonna push it all in and go against the mad rush and and and see if I can't double up or triple up or you know, see if I can put them on tilt, and guess what happens he gets wiped out. Well, who does he call? Well he calls his friend condition, you know, he says, Man, I need some help, I need some money I need to restate because I'm wiped out I got to get back in the game. And, basically, to paraphrase, you know, is Brian gives him this story like hey guess what, you know what, I'm a grinder. You know I go up there. I do the work every day, I sit down at the poker table for five hours a day or three hours a day or whatever time I have, I don't bet big but I win and I grind and guess what my kids eat. And so that's kind of the the reality of the situation is yeah there's excitement there's awesome things that happen when you make your first $1,000 commission or your first $2,000 Commission, and you want to go attack that and when you see the opportunity for momentum that's when you have to step on the gas, absolutely have to step on the gas. Once you start to see a little bit of momentum, but it's the boring things it's the posting daily on tick tock, it's the checking your emails and see who reached out, it's the Ooh boy, I haven't gone viral in a week maybe instead of just doing the same old thing maybe I strategically test for different hooks and see what see what's working right now. Yeah, boy it's the weekend but you know, I could spend five minutes to create a post to my Facebook group or check in to see how everyone's doing right, those are the boring things that absolutely have to be done, day in and day out and like I said it could take two minutes, it could take five minutes, but they have to be done consistently over and over and over again and that's how you start to see the compound effect that's when things start to happen because that one check in an email that one response to that one email might net you $1,000 commission or $2,000 commission because people just wanted to check in and see. Hey Is this legit? Is somebody going to respond to me or am I going to be hung out to dry. So, yeah, that's kind of the whole, whole mentality that I think gets lost on us, exciting marketers from time to time.

Dave: I agree, and it also can be, there's two things that specifically came up for me when I was getting clean. In 2008, the thought of doing the daily necessities and rituals in order to do proper self care to take care of myself to get clean and sober for the rest of my life were overwhelming. And what I was told was will Dave just do it just for today, you know, and that was like something that was, was I could grasp, right, I was like, okay, and oh by the way, I don't even know if I'm gonna still want to be clean and sober tomorrow or next week or next New Year's Eve. So they said, don't worry about that. Just focus on today. And that's probably one of the hardest concepts, although it sounds simple, the hardest concepts I've ever wrapped my head around because it's not about getting overwhelmed with going in doing tick tock videos or going live every day at 10am with somebody for 30 to 60 minutes. It's not about thinking about doing that for the rest of my life. Oh my gosh, how am I ever going to go on vacation, how am I ever going to get a break, am I really oh my god, how are we ever going to find that many people I mean when I first, when we first started doing this, it was like, are we going to have that many people

panic sets in, right. And then as soon as we started reaching out, we're like, holy crap we got waiting lists, you know, a month long, you know, so that came up for me just because of my own experience, get just focusing on the activities that I have to do today. The grind the boring, whatever, right, because it's not always exciting, you know, it's not always like every day isn't first day, you know, the first day of any job is exciting, and then you're 30 days in and you start to get to know your boss and the person you sit next to and they all look like goblins and smell like fish you know you hate them all. But you were just excited about it. Three, you know 30 days ago. The other thing that you know that sort of came up for me was that, that I think that we are truly entrepreneurs, specifically, understanding our brain chemistry is really important. And the dopamine in the adrenaline in the serotonin and all of these exciting things. These chemicals that make us feel excited and happy and in love and all this kind of stuff. All go off at the beginning of anything, the beginning of a relationship, the beginning of a business, the beginning of buying a new course and that's why so often we see people get so excited buying something and then don't even log in, because just the simple act of purchasing can be addicting, you know, because it's the start of something new, it's like, open, it's like getting a package to em, from Amazon. And so recognizing that our brain is set up like that, that our body is set up like that to fire off those chemicals at the beginning, and that is going to wind down in in decrease, and we have to find ways to get excited to reignite the passion, and also to to operate in maintenance mode versus always in startup mode, and I think what many entrepreneurs do Brian, they start up, really exciting. Boom boom boom boom boom gets boring self sabotage, quit stopping right before the miracle happens, and then go along going along. Okay, starting something new, yes this is really exciting, you know, and then maintenance mode kicks in and it's like well that's boring. Boom, stop. Does that make sense to you, do you agree with that?

Brian: I mean that makes 100% sense and that's exactly what this whole game is all about, you know, I had the, the, opportunity a couple weeks ago I was, I attended the Clickfunnels Funnel Hacking live. Part of the reason I was there was also this offer is inspiration not bragging but I got to get this dream car award trophy which is really cool.

Dave: Humble brag. Hashtag humble brag.

Brian: Hump Day. Exactly, so you get those when you refer people to click funnels which produces a nice passive income stream there, but but the reason I wanted to bring that that particular event up is because the keynote speaker, the person who finished that off with Tony Robbins, and given the world in the state is right now and people are a little hesitant to be in crowds and all the logistics that come in to play when you're sending up event like that the bottom line is Tony Robbins doesn't perform or speak live. You know as much as it used to so I thought it was a tremendous honor and, and the ability to see him in the opportunity to see him was huge and you know, kind of, to talk about the mindset thing and everything you just covered, you know, a lot of what he talked about with knowing your why, you know, why do you want to do this because like you said in the beginning, it's going to be exciting when you buy that course or you invest for the first time or use launch a new funnel, right like that, that feels like progress and that feels exciting and that hits the dopamine and it's like, here we go, but, but that's going to fade like you just said it's going to win and that's some people self sabotage, sabotage, if you know your why, you know, why do you want to do this it's not because of the money, what is the money provide or, or maybe you you really want to truly help people and realize that the more you give, the more you get or whatever your why is, you know, if you want a bigger house or whatever it is, that's where you have to keep your focus on. And, you know, and that's, that's really where we as entrepreneurs and I didn't invent this this is coming from from great people like you have to get out of your head, and you have to get into your heart, and that's, and that's where, where your why comes from it comes from your heart and the coolest thing I heard Tony Robbins say is think about this when someone's pregnant when someone's going to have a baby, you know, how do you how do you determine if they're, you know, if they're pregnant with the exception of chemicals test Rapinoe stick with you this, you look for the heartbeat right so the heartbeat starts before the brain that's how we determine life, even from the youngest, eight weeks, nine weeks old, we're looking for a heartbeat and so if we can focus more in our heart, and get out of our head which is Tony Robbins says if you're in your head, you're dead. Get into the heart know the why, that's when we're going to be able to overcome those dopamine drop offs and we're going to be able to stay focused continue moving forward, and you know another thing that you said that was interesting was, you talked about day one, one of the most successful companies that that I can think of right now is obviously Tesla and Ilan musk, but I also think Amazon. If I'm not mistaken Amazon's Mantra metallicities It's always day one and to me that like got to keep the excitement we got to go out there and decide how are we going to build something great today, even if it's 90 days down the road 120 days down the road, what are we gonna do today that we can, we can build something great. And, you know, just to follow up on the first thought you had, you know, you talk about, you know, this show right like when you want to do this show, like, okay, all those things I got to do, how are we going to get all these guests, how are we going to, how are we going to keep this up, how am I going to go on vacation. Well, that is, you know, is just fear, manifesting itself in some sort of, of tangible way where we can see it, and that you know that's, that's everything if you feel like you have imposter syndrome if you feel like you can't do it if you're afraid to go on camera if you think you're not pretty enough to go on camera or handsome enough to go on camera, you don't think nobody's gonna pay attention, all it comes down to is fear. That's all it is is fear holding you back and just an example of this show, you go live, you have a little bit of faith to jump in. You do what you know can help the business grow and guess what, like you said you Here you are, you know 30 day waiting list to get out I know you contacted me about a month ago to get on the show so I know that's legit. I know it's a 30 day waiting list to get out. So, that's incredible. And, you know, I know that was kind of all over the place but I just wanted to know, because it was, I mean this mindset thing you know as we started talking about, you know, it's so important to really focus on.

Dave: Well, I wonder how many of you can relate to that you know who are listening, how many of you are great at starting things but, but, you know, not so great at finishing them. How many of you can identify that, you get really excited at the beginning of businesses or relationships, but, you know, you sort of that excitement wears off, and you get moving into maintenance mode of either a relationship or a business is something that isn't as it isn't. It isn't particularly your sweet spot are where you're comfortable at, you know, and the reason why this came up for me is because I was literally just talking with, with one of my, my coaches yesterday, and, and we were talking about that exact thing, you know, I, we were talking about the, the transition from startup mode to maintenance mode and startup mode could literally be one, two years, you know, it could be three years, but going into maintenance mode, Where, where things are, are somewhat stable or to where you've been doing things for a specific amount of time. And you, you feel like you know what I am having a hard time getting to the next level or whatever. And I feel like I'm sort of stagnant or, or, you know, you can use many things to describe it but, you know, it's, it's, I just, I just, I see this as being such a common thing with with entrepreneurs and it ties in perfectly with the, with the boring, the boring pays the board, and I liked the distinction between that doesn't mean we want to be boring in our marketing, but we want to embrace the boring activities. And I also think it's easier as you get older to do that too, right, it's like, it's like the, the, the, the older we get, the for me, the more routine and structure is important. In fact, some years ago, Brian, I don't know about you but I was a free spirit, I didn't want any structure, I didn't want any calendar. I didn't want any commitment, I didn't want anybody telling me where I needed to be and I didn't want to have to be anywhere at a specific time. And as I became an entrepreneur that became even more of a belief system about who I was and who my identity was. And that started to cause problems for me starting to cause problems in my business, and it started to cause problems in my marriage, because I'm, I've got kids now and I'm with dinners at a specific time and when dad strolls in 20 minutes later 30 minutes later, whatever because he was working and he was having, he was in flow state or whatever. Right, I mean, we can sit here and say that, you know, your wife or your spouse needs to support you but that's not real life, they do support you, but being a member of a family is something that I had to grow up and learn how to do especially with kids and being in a business in learning that creating specific structure, and oftentimes creating boundaries, like, Hey, I'm working right now. And no I can't come and meet you pick you up. No, I can't come and go to the grocery store with you right now, whatever it is, I needed to either get help with structure, and get help with routine, which I did in many, many ways from my wife and I also needed to learn how to set boundaries with my time, and respect my time, more CB, having structure and boundaries in working on a calendar working. I learned that there were ways that I could respect myself, and respect my time and by saying no to other people who wanted me to be on their agenda, versus what I was doing, or wanted me to come out and socialize versus what was really a priority. By saying no and setting those boundaries that was respecting myself, and it was respecting my family that was respecting my Why did you go through that process at all or are you still have that come up as something that you're working on regularly, how have you embrace structure have you embraced structure, and what are some ways that you set boundaries with your calendar and your time to respect your why?

Brain: You know, there's really two things that came up for me and I've been through both of them, and probably will still continue to still continue to go through them to some degree. But you talk about. Yeah, I don't remember the exact words you use but you talk about, you know, things start going and then you get into this self sabotage right you know Yeah, because you don't want to do the boring you feel stagnant you know you start looking around and and you know back in 2018 I think I talked about this, one of the last times I was on this this wake up legendary show is you know back in 2018 I successfully blew up a $50,000 month business because No, I got bored or whatever it was you know what I mean and I stopped doing the things that were working but yeah as far as,

Dave: You know, that goes, have that experience dude, You know, yeah, yeah, and I might want to come back to that in a second. I want to interrupt your flow but I just want to make a note of that, please keep going.

Brian: Yeah, we just we can, we can definitely dive into that because that's you know that's something that a lot of people face and it's part of the reality. And then the reality of business you know it's not like you make it and then all of a sudden, boom, It's done. I made it, I'm never going to struggle again. So that's why, even if you're just getting started, you know, I know there's a lot of different people on this call and a lot of different people watching this replay, we're going to be in various states, starting and growing their business. But even in the beginning like when you're first struggling and you're not making any money or you're having a hard time getting your funnel set up or whatever current struggles you have, you know, embrace that because you're always going to have the struggles and there's just going to be a different set of struggles and the only thing that happens is the struggles, don't, don't disappear, it's just the stakes race, you know now okay now the almost struggles, and all of a sudden I got $1,000 month car payments or you know whatever and then you know $4,000 month mortgage or whatever, you know, as you grow you know your expenses are going to get to keep pace to some degree. But anyway, back to your your time, you know, restricting your time or scheduling your time, you know, I was the same way to I was like, I don't want anybody to tell me what to do and when to do and when to show up and then when you start making money, it's like it like throws gasoline on the fire like holy crap, I don't have to listen to anybody anymore. You know, which, which is a whole nother story which we won't get into but anyway, the point is, is, is when you get so free spirited and freewheeling and this is relevant to people are just getting started as well you're just like, I'm just gonna roll in and work when I want to and not when I don't. You can really fall into the trap of like, like you said, a flow state. It's like okay now I'm working. Okay, I'm in that flow state so since I've set up this freedom or or or whatever. Now I'm working from 5pm When I get home from work until 130 or 230 in the morning, which is great, but the next day you're gonna be, you're gonna be burnt, and now all of a sudden you're gonna be like three days like man I put in a, an eight hour day after an eight hour day yesterday and you know it just kind of wears you out, whereas when I found is like when I started scheduling which I was just deathly afraid of. It was like, Oh, well I really don't have that much to do today, and it started to be like okay cool, I gotta do this, I gotta do this thing I did this, guess what, I can get that done in two hours, then if I want to go to lunch with my wife, I can, you know what I mean so that's scheduling which which so many of us are so afraid of, actually is a tool to keep us on track and keep us, keep us focused and it really increases the efficiency, I believe.

Dave: You know, one of the things that I did Brian is, like, in the My wife and I did and I really gotta give her a lot of credit for that. Hear that honey I'm giving you a lot of credit for this. You know I always got to earn those brownie points you know what I mean. Gotta gonna, you know, as a marketer got to let them know all the bonuses and let them know how good the offer is but my marketing business taught me that you know, always, always announce what you're doing. So, so they know, because those brownie points matter, they add up and then you can cash them in. So, so, yeah man like we started to do the same thing every week, right you want to talk about embracing the boring. Alright, I want to give this just to me because your concept of embracing the boring is probably one of the most powerful things that I've ever done. And this is another way that I did it Brian was when we, when we especially had two kids, but even when we only had one little one at home. We started to run our week, the same way, every week, so. On Tuesday we would have a late night and be able to do whatever we wanted. Friday the same way so our nanny would stay late those two days. Every day a nanny would come, we would leave the house at the same time, and we work in a separate building separate from home versus working at home. Yeah, it's just, it's just something that, you know, we, we love, we love it. We do, yeah, exactly, yeah we leave the house and no kids, all that is kind of like going to an office but you just got another house right. So. So anyways, eat every week looks the same, right every week looks the same, it's not like what are we doing next week, when are we going to get around time, when do we have a night for a day, every week, it's already scheduled dude, it's already done it the nanny has a schedule and it's the same every week, but I can do whatever I want in that time. But for me, I also have a problem with, with, with, with, with telling time in how long are things going to take, you know, meaning that I don't have a good sense of time, you know, I have a good sense of direction but I don't have a good sense of time, and it's one of my, my weaknesses Mike Mike sort of shortcomings. So, it's helped me to be able to say, to be able to know what to expect and then I can put the things that I want to do whether it's work related, whether it's recovery related whether it's, you know, personal development, whether it's social, in fun related, I can put them in those places throughout the week, and not have to wonder or go months on end without personal time, without going on a date with my wife, without taking care and doing self care and doing recovery or personal development stuff, because it's already scheduled right now when we go on vacation, that's a totally different story. The other thing is at home with our children. We've got a routine to wear every day we dinner at the same time, we give bass at the same time, we go to bed at the same time so our kids are not up in, you know, going crazy and not knowing what to expect it, those routines, again, have to give my wife a lot of credit for this, as an entrepreneur, I was so resistant to those for a long time, those routines have helped me to be more productive and also to spend less energy planning what I'm going to do, it's the same reason why I wear kind of the same outfit every day. It ends up being a good branding strategy but it's also I don't have to sit in front of the closet for 10 minutes trying to try shit on and figure out what I'm going to wear for that day. It's already done. It's why I drink the same smoothie every morning, it's already done. So all of these things that are already scheduled are already picked out and done for me. Allow me to put more energy and more time into my business. Now some might say Dave That sounds like a boring life. I can assure you it's not. It's actually a very relaxing life, because I'm not constantly wonder what I'm going to do today where I'm going to eat when I'm going to eat when we're going home when we're, I don't have to worry about all that stuff because it's already planned so I'm not saying that's a good fit for everybody. But Brian That's exactly in alignment with what you were talking about with embracing the board.

Brian: Absolutely and you know it's funny you mentioned that time management thing because it's the big joke in my family what a Brian five minutes is. Yeah, I'm sitting on the computer in the office. Dinner I can hear is getting ready or, or we're getting ready to leave to go to or whatever. Oh yeah, five minutes. My wife always tends to see me 15 And maybe nine. So it just got to maybe something that's similar with entrepreneurs. Yeah you know you know when you were talking about this and talking about the structure and before you even mentioned the clothing. I'm thinking about like the Mark Zuckerberg and the Steve, you know, the late Steve Jobs world, they pretty much look in the same way every single day and what they're trying to do is they're trying to reduce the number of decisions that they have to make in a day, that don't move their business. Because I think we only have a certain capacity for decisions in a day and I think we hit a threshold at some point where we've made too many decisions in one day, and many of those on you know what sort of toothpaste I'm going to use, what time I'm going to go to the gym what shirt I'm gonna wear, what I'm gonna have for breakfast, I eat the same thing for breakfast every day. You know, I don't buy a ton of clothes I buy nice clothes but I don't buy a ton of them that way I know Hey, boom, just kind of go down the road and I know what I'm gonna wear just basically the next one in order, and it's not something that I set out and said hey I need to do this in order to be successful. But as I became more successful, I started thinking, okay, what can I do to improve the efficiency, what can I do to move the needle so entrepreneurs also always looking to solve problems, how can we, can we solve problems. So, if you're a beginner and you're watching this and you're like that's great for you guys you have systems that are in place and systems that are working. Some people watching this live or watching this replay might think to themselves, Dave or Brian I don't even know like, I've never set up a funnel so I'm gonna dive in there and, and I'm not gonna know what to do. So here's a little tool that I think anyone can use. If you can't set routines quite yet because you don't know what the what the day is going to look like what you can do, I think, which is helpful is in the morning before you pick up your phone before you get started right take two minutes take 30 seconds take whatever you have to first put yourself in a proper state, and not a state of stress, because you don't want to make any decisions in the state of stress, we're going to put yourself in a proper state where you think about something you're thankful for. You can think of it as a gratitude moment or just, just, just, you know, physically, you know, put your hands over your testing, I'm thankful for this and that'll put you in a proper state, Then the next thing you need to do, or you can do is say, Hey, here's the three things that I absolutely need to accomplish today, in order to move my business forward. And that could be as simple as opening my Clickfunnels account, or they could be as simple as hey deciding which autoresponder I'm going to use, or, you know it can be as simple as hey, I'm gonna do, you know, day six of the 15 day business builder challenge or I'm gonna meet with my advisor, you know, it can be simple things, but just decide okay these are the three things that I'm going to do that are going to move the needle today and then guess what, like okay cool. When I'm done with that, I'm done. That's my reward or why I'm not going to get distracted and I'm not going to have people pull me away from what I need to do because I know these are the three things I have to do, and if you if you stack enough three things over time, guess what before you know you'll be amazed at what you can accomplish.

Dave: Yeah, and in really in order because what if you only can you know what if something does come up or that first thing takes you longer than expected, always start with the most important thing, I mean that's one of the things that I've learned is, is start with the most important thing that you have to do because that, that, I mean this is just such a golden Boulder, I mean, if you folks what Brian just said if you take one thing away from this call it that is such a golden nugget, make a list and then put that number one most important thing at the top, and, and just focus on that thing first, and if you knock it out great, you can move on but if you don't, and it takes longer, you can give yourself the time, and you don't have to rush yourself to do it, do it right, and it you know a lot of times when we think about it, we we overestimate what we can do in a short period of time and underestimate what we can do in a long period of time. And 365, powerful things in a year if you did 365 major moves over the course of a year. It's so much more than what most people do or accomplish because oftentimes people's list or wish list or to do list never even gets touched or they're just too busy getting ready to get ready. And they never even start. So if you start and you accomplish one thing per day. That's 365 accomplished, tasks, and that will move the needle in your business so far. So far, it's just, I'm telling you, it is so , so underestimated how much that moves the needle to accomplish one big thing per day so thanks for bringing that up. I wanted to touch on the $50,000 blown up business, because I think your experience in that is so valuable. I don't, I'm sure you've told the story before I don't particularly remember what it was, how it went down so I'd love to hear it again and I'd love for people to just just learn from your experience of being in this industry, and not just all what you do right all the time. I want to learn also from some of the mistakes that you've made in some of the things that you wouldn't particularly repeat so tell us about that story.

Brain: Yeah, I'm glad you touched on that and circled back to that and made a note of it when it came up because I think it's, it's really super relevant to the situation that a lot of people are probably facing in his group right now or going to face so this was. Yeah, dude, no exact dates on anything, you know, this decline kind of gets set in motion before the numbers really reveal themselves. And what I mean by that is you know you start to sabotage and things still go pretty well for a while before it really starts coming to a head there so you're just to kind of give the short version of it, you know, back in 2016 2017. You know, that's when I went all in on the kind of the model that I use now for anyone who's familiar with my business, lots of content on YouTube at this time. Now I do a lot of YouTube Tik Tok, Facebook but this was, this was back in 2016 2017 I was pretty heavy on YouTube, and it was my first go on YouTube was the first time I was putting my, my face out there I mean before that I was just behind the scenes product review blogs making some money but but nothing really significant. And it was in the E-commerce space and I had done some e-commerce and drop shipping in 2015 So I thought okay cool people really want to know what's going on here, people really are really interested in this. Let's start teaching it. I know Shopify has a great affiliate program. Let's create some courses and give them away for free and leverage, you know that affiliate program, other affiliate programs and things were going great, and you know it was the right time for me. You know, the E commerce and drop shipping interests was starting to explode in 2017, there weren't a whole lot of us on Youtube teaching it, and I mean money was flowing fast and lists were growing quickly and YouTube channels were getting, you know 100 subscribers 200 subscribers sometimes 1500 subscribers a day and things were things were going. Cool. And, you know, bye bye This is about November, September, October, November 20 2017 And I was like wow cool I can't believe this. You know I went from a waiter making 50/60 a year and I just, I just crossed $50,000 In a month and we're talking profit here at this point, and only wow this is amazing so obviously that kept me fueled for a little while but then the you know the board and start getting started to set in it's like okay I'm doing the same thing I don't feel like I'm growing now hey guess what, more people are coming to the YouTube platform and and talking about, you know this drop shipping thing so it's getting a little diluted so the combination of things happen and just to kind of jump forward a little bit basically I was like, I need to I need to pivot. Right, I need to do something different. And in doing so, I turned my back on a conversion process that I knew was working, I turned my back on and educated and even more ever more educated market that was interested in that drop shipping thing and I shifted to something I was like okay well let's teach email marketing or whatever I mean that just showed you how bored I was I just wanted to do anything different. And I think the first thing I realized is, I had all this fanfare and stuff because I was helping so many people and then when I switched topics Nobody followed. It was like, Oh, no one gives a shit about me, they give a crap about what they give a crap about right, you know, and it's like, Yeah, they're interested in dropshipping that stupid email marketing, and, you know, over time, you know, then you can't go back because you burned all your bridges or you cut your ties or you made your grand proclamation of dropshipping dead or whatever it was, and and you know, over the next year you know my business went down just about every month, consistently decreasing decrease and decrease. And a couple of quick lessons from that. First of all, if you go on to YouTube today there's still people starting to talk about drop shipping and ecommerce obviously it wasn't dying. So I probably jumped the gun. I see that a lot now. With tick tock, you know, it's like yeah, October 2020 Boy, it was a good time to be around. But if you missed it, it doesn't mean it's over, you know what I mean, you know, tick tock is still a great platform to get views. Just as YouTube is just as Facebook is if you do it the right way. You know, people are still interested in learning affiliate marketing if that's what you're promoting, you know it's people are still interested in it. But, you know, another thing that I kind of learned from that is, I lost focus on giving people helping people in a way they wanted to be helped. And once you lose focus on the customer and providing your value and really playing the game that needs to be played and then, then, everything can fall apart. So, if you're, if you're in a situation where maybe you've been promoting something for a little while and you had a little bit of success, if you're in that boat and it's starting to go down, guess what, it's not over. We still have confirmed proven conversion processes the same things that made you money, six months ago are still gonna work now you've kind of got a either reignite your spark or tap into your why, or something you said Dave on, I don't even know who you were talking to you as a random wake up legendary call that I, you know I don't have time to be on all of them but I do step in from time to time you said something about. You don't have to build, you know, I know you've said, you have to build another house, if you want to change it maybe just build a different door to the same house, and maybe build a different door to the same offer and I think that's something that could be super helpful for those who have seen a little bit of success and then with whatever they're promoting it starts to fade a little bit like Okay, Maybe not, find something different to promote. That's not validating the market that doesn't have a proven conversion process that was making money maybe instead. Just come at it from a different angle, reignite your passion, reignite the passion, curiosity and interest of your existing audience, which will then help bring in more like minded folks and things can be good and exciting again without blowing up your whole business.

Dave: This is. Wow, this is huge. Matt and I were talking yesterday about some, some ads just going over some ads that we're running and, and, you know, I, we so often when you're running a campaign or doing a specific strategy whether it's a paid strategy or a free strategy. If you're not quite hitting the numbers that you want to hit. I mean, the 10, especially if you're spending money on paid ads for example the tendency can be hard to kill it, you know it's not working right. And I went through the campaign and a funnel yesterday, and the big takeaway, the big change that we saw that we could make that would likely make a significant difference was just changing up the landing page, just changing the landing page. That was it, you know, to something that is that that has never been seen before. Right, that's just brand new, different headline, different color, Right. And sometimes it's just that simple. You know we were getting a 30% opt in rate on a specific landing page and I said, I'm pretty confident, we could double our conversion rate by split testing a different landing page, and in what that would do would double the amount of leads that we were getting. And that is a that's doubling your business in one

day, with more ad spend with no more, no more clicks, just better. Better. Five, like literally less than five minutes. It might take me longer to play around with headlines, than it is to copy and paste that headline onto the page, and maybe tweak the color or something. I mean that literally doing that inside of a Clickfunnels is, is a, is a 62nd thing, hit save, and it's done. So, yes, I believe we throw the baby out with the bathwater, we've, we absolutely cut our nose off to spite our face, we any and all things that describe us just quitting right before the miracle happens I mean really, and it's a, it's a, it's a very common thing that we do, I think that's a massive golden nugget. The other thing I took away from your story was, was that, yes, these, these, these, these business models like affiliate marketing these business models, like email marketing even, which essentially is, I mean is a kind of another way to say affiliate marketing, right, because you're just collecting emails and then emailing people offers. They've been around for longer than we've all been on the internet and they're going to be around for longer than we'll all be alive. I guarantee it, because it's just a proven business model that even large companies like Airbnb and Uber have, have, you know, have, have adopted, just in a slightly different way, it's connecting people who are in the market for a product with the company that sells that product in getting a broker's fee, a referral fee, an affiliate commission, it's all the same thing, right, getting a referral fee is something that has been around long before the internet in affiliate marketing is just the digital version of getting a referral fee for making.

Brian: It's, it's amazing so I don't know they, this is this is this is a new binder I just started, and this is, You know, I, I am always looking for the next big opportunity because that's what I do but I'm also smart enough now in a failed enough and have blown up enough businesses that were successful, to know Hey, don't, that this is work and still focus on it so for example if we're talking about how I promote Legendary Marketer how you promote Clickfunnels you think I'm gonna turn down, you know, do you think I'm gonna blow that business up anymore. Absolutely not. I'm just gonna work on making that as efficient as possible so it hums along so anyways, the point I'm getting at is, so now it's like okay cool. What else can we do on the back end right not changing my front end strategy but what we offer on the back end to increase the lifetime value of my leads and stuff like that when anyways I'm going through notes and I'm studying and all the grades and you're making different things, and the only thing I have in this big box here and I know you can't read it but I'll read it to you, and a reason I put a box out this this is kind of the key to the exponential business right, we're thinking, you know like the success Legendary Marketer has if we're thinking the success that Apple has and what it is it's the the key idea here is to put the distribution in the hands of the customers, right, if you can do that right like if if Apple fans are fanatical so the I'm on my Macbook and I have my iPhone, I have my air pods, you know, and I have all this stuff. And guess what if someone says what do you have I say I have an apple, you know what I mean. And that's how Apple fans are because it's a really, that the fans of Apple the customers handle a lot of the quote unquote distribution and in the way that they've created this community. Well that's what affiliate marketing is that physically puts the distribution in the hands of the customers by saying hey you like our product great go recommended to other people and we're going to pay your referral fee. So if you're in this affiliate marketing game or you're studying this affiliate marketing game, and you're like, Boy, this sounds like a passing fad, which it's not or this sounds like something that I could do for a couple weeks or a couple months and then I want to do something different. I would suggest maybe getting that thought out of your head because affiliate marketing is here to stay, it plus a distribution in the hands of the customers and that's the secret to an exponential business so it's a good business to be in and it took me a long time to get comfortable saying I'm an affiliate marketer, but guess what, I'm an affiliate marketer.

Dave: Yeah, I mean, it'd be silly, I have a pile of checks, amongst beyond the digital payouts we get, I don't know where they are my wife wants to pick them up but when we get, we get multiple checks per and I'm talking about physical checks still from various affiliate things whether it's, you know, products on Clickbank that we're testing and running to be able to teach our students, or whatever. Just getting checks for referring people wouldn't be nice if we got paid to talk about Apple products I mean in every time when we wore the airport, you know we're in front of a couple of 100 people right now and a couple of 1000, or more will minimum we'll see this replay, I mean, wouldn't it be nice if we, if we had, if we got paid for that, we don't. But one other thing that came up in your story for me and you. I knew what you were talking about but I want to make it. I want to elaborate, from my perspective, a little bit in case anybody else didn't know what you were talking about but at least this is what I thought you were talking about selling people what they want, not what you want for them, or not what you are passionate or whatever about was a big learning lesson for me back in 2015 ish. I was really really into kind of a sort of a heart centered, I guess that would be one buzzword, a, you know, a very, very personal development style business and I was selling that specifically my entire audience was all business opportunity seekers people who were basically proven to buy products to make money online, were less interested in personal development stuff. They would listen to it but they weren't proven to buy that. So I was trying to sell my audience of business opportunity seekers people were saying, I want to know how to make money online and I had already been successful selling them products of how to make money online, and I'm now turning and trying to pivot and sell them all kind of personal development style coaching, and they didn't, they didn't respond to it, they didn't buy it right, and I'm sitting around scratching my head going, Man, I mean this, this is, this is, I don't understand why they're not responding to this, but it basically was because I was trying to sell them what I wanted them to buy what I was interested in at that time, because I was going through a massive growth, growth spurt and transition in my life, and sort of stepping my recovery my personal development all that up another level. And so what was going on in my life entrepreneurs typically tend to project that on to their, in their in their business. Right. 

Brian: And I like to play with other people in this space. I like to see what they're posting on Facebook and like I know what they're thinking right now maybe that's the card player in me and I was like Yeah, I know, I know what you're going through right now.

Dave: I know exactly I know and it's like, entrepreneurs, typically online marketers and entrepreneurs in this space project what they're going through in their personal life onto their business, and it's not a smart thing to do, you know, being authentic and even being, you know, being yourself being genuine is is cool, that works that's a cool good thing to do be as genuine means you can give a shit about people, but but projecting what you're doing or going through or overcoming, or are interested specifically in your personal life on to your audience who is awkward that your audience is proven to be interested in something, and they're following you for a specific reason because you started talking about a specific topic. And when you transition to now talking about something different, or even promoting something that's different. They. They. it only makes sense that they're like, it's confusing to them, because if they wanted that they would have got it from somebody else, initially. So for me that was a big learning lesson because I, you know, I sold a few coaching packages and things but you know it was, it was just a struggle man and it was a struggle and I was like damn, I was like I just got done. You know my, I had a company before that there was a multi multi 100 million dollar meeting we were super successful and here I am, I thought, just like you did. Well, hey, I mean, they like me they'll buy anything because they're following me and they trust me and all this kind of stuff, but I had a huge reality check, and I was like, it is not about me, these, this is not, this is not Music Man, this is not like this is not entertainment like the movies, this is, this is topic related information marketing. And, you know, even if I was a country music artist and came out with a rap album, I may lose a lot of my audience. They may be in their head.

Brian: Most people wouldn't succeed at, you know the best way I can, I can put it is, you know, I don't, I don't eat fast food a whole lot but you know if I if I want, you know, a Big Mac or whatever I'm the I'm going to McDonald's well what would happen if McDonald's started, you know, cut their Big Mac out and started selling pizza would anybody go to him anymore, heck no, you know what I mean they'd be done for, and that's the exact same thing that I think you're talking about, and you know that's the beauty just to kind of tie it up is, is that's the beauty of affiliate marketing is you don't have to guess. Right, so when I, when I, when people asked me how do you find products to promote because I always start with the product so when I first started promoting legendary marketer, the first thing I did is like, Okay, let's get into the product let's learn the product. Let's see if this is something that, that, that we can we can we can get behind and we can believe in and obviously you know, fast forward it worked out great and then I built my campaign around and stuff like that. But what you know Pete What I say is, you know, start with the product because the offer is everything, find stuff that other people are promoting because it's validated guess what affiliates don't stick around promoting stuff that doesn't convert, and then, you know, from there, you know, make sure that there's enough people in the space seeing success and if that's the case, Hey guess what people want that product now figure out how you're going to promote it with your angle and I think that's the beauty of affiliate marketing like I just said you don't have to guess, you know what people want based on what what's selling. 

Dave: Well, brother. Man, this has been a masterclass, this is, this has been fantastic and super valuable. And I just can't. If you guys want to meet Brian, I believe you'll be our mastermind. In December, so we're looking forward to it. We've already got a. We've already got a packed registration list for that, and I'm thinking that if you win we do begin to promote that here in a couple of weeks, or talk about it in I think we may have you back on on a specific live just to kind of talk about that event, if you if you folks can get a seat to that mastermind to meet Brian, I would jump on that, I would jump on that as I said the registration list is already full, but we're going to call everybody, make sure that they're still coming in if some of those spots open up I would recommend that you jump on that. If you can.

Brian: There's something about being in that physical room if you can sit, I don't know if there's be a room but there's just something about surrounding yourself with that with people who are the same thing and doing the things that you want to do that's super, super,

Dave: For sure. I can't wait to do it, it's been, it's been too long, dealing with all this so, Dude, I gotta jump and I know you have amazing energy as well. And thanks so much for your time. Brian: Brother, it's always pleasure, always anything. 

Dave: Alright, Brian, we'll talk to you later Brother. Guy sounds great and thanks everybody who jumped on, we'll see you soon. Alright, go and follow Brian at BrianBrewerofficial on TIkTok, he is without a doubt, a legend. All right, without a doubt, that guy is a beast, and, and you just heard exactly why I say that so, my friends, we'll see you back here for another episode tomorrow, make an investment in yourself today do something that, That scares you a little bit do something that, that makes you step out of your comfort zone, and, and, and, and do today what others won't see you can have tomorrow, what others don't. But that said, peace, I got to run.

Below is the transcription for this episode:

Matt: Hey everybody, welcome in, Happy Wednesday. It is Wednesday October 13 We are live for Wake Up Legendary This is not a recording, we are actually live. And good to see you guys, as you're coming in, let us know where you are tuning in from. We've got people who watch and attend from all over the world, typically a couple of 100 Live, and a couple 1000 after the fact. So if you're tuning in live with us, let us know where you're tuning in from every Monday through Friday we bring on a new guest. They share a bit about their marketing strategy, what they've been doing and how they've been generating traffic getting eyeballs on their website. We're all kind of fighting for attention online, and, and the people we bring on are doing really well with that. So, what we do typically is, we invite guests who are affiliates of ours, some of them are just clients of ours people, and through our training and had success in other industries. And we bring them on, and we kind of show off their success and highlight what they've been doing and what's working. So it turns into a little bit about what's working now. Little 30 minutes and that's kind of what we do so, we've got other awesome guests on let's not waste any time. If you guys can give us a clap emojis in the chat. Sarah what's up. Hi, how are you today?

Sarah: I'm great, how are you

Matt: I'm, I'm actually great. It's a good morning so far enough, it's crazy. I haven't got too far into the day. I was just telling Sarah that I'm on the West Coast. And yeah, it tells us a little bit about you and your journey and, you know, I usually like to have people sort of set up, you know, are you working a full time job, how did you discover sort of the online world. What's life and work balance like like those kinds of things, you know, how are you getting this whole thing started, and finding balance with other parts of your life.

Sarah: Yeah, okay. So, actually two months ago today, on the day I bought the Legendary Marketing program, they did blueprints and dove right in. I didn't waste any time and just started diving in and I still work full time but my goal is to quit that full time job. By the end of December, which is my birthday, that's my personal goal that I have and I'm rocking and rolling so far, on my way to that goal so I couldn't be more excited.

Matt: Dang. That's fast. 

Sarah:  I am yeah and you're helped and tipped through these every Thursday, that has helped me a lot when I was always stuck so highly recommended for somebody getting on doing that for sure.

Matt: Cool. That's awesome, that's cool, it's good to hear too. So you, you've got a full time job, and you're working that what was like the, I'm gonna, you know everybody has this first moment. Well, we I feel like we have two moments we have like, I want more, or I'm looking for more kind of thing, and then also like a discovery of, like, wow, I could make money online instead of going to a job. Interesting. What was like the first one, what was the initial like hey I want more and you started looking, or did it just pop in front of you on TikTok or what happened?

Sarah: So, I have been working from home since COVID happened, and I had just started with my company and then they were like, Yeah, we're not going to the office anymore so I have had the opportunity to be at home for a while now, which is how I've been able to do this and run a business. So we had to go back into the office in July, two dams a week, this past July, and that lasted for a month, thank God, but when we got back into the office I felt like I was in prison, I was in a cubicle couldn't talk to anybody couldn't see anything or do anything and I'm like, What am I doing with my spare time, what am I doing in my free time. And so how I discovered you guys was my sister is on Tik Tok, you know just posting funny videos with her friends and I forgot to, you know, log out of the app and so I went back on a few days later and saw somebody doing the same thing that I'm doing, and she was an older woman around my parents age and I'm like if this woman can do this, I can do this so I just started, you know, with the seven day challenge, or the 15 day challenge that cost seven bucks and I'm like, this is worth it. I got to day six, and that's when the blueprint arrived and I just stopped the 15 Day Challenge and dove right into okay let's start this. And so I created an actual LLC business, at the end like two weeks after that and I've just been going at it, doing the best I can to be successful and hit my goals.

Matt: Nice. That's awesome. GC you are. I can already tell like just energy wise like you are, Like, just screaming like just fired up ready to rock and you're doing well too, I mean you're making money you've turned it already into a profitable business, or close, I don't know other costs outside of just our blueprints and stuff but you're well on your way, I think, for sure, and I feel like you, you sort of watched sort of the model of like, okay, hey, look, somehow, there's a person out there online, who's, you know, doing pretty well for themselves wanting to get a full time job maybe not a full time income maybe not and I think I could probably do that I could think I could probably pull that off. So, in terms of balancing a full time job with that. Just, I feel like the whole work from home thing is such an opportunity for people, mostly because, you know, like I haven't really worked like an in person full time job and quite a few years but I remember many times, like when I would, I would try to work on like my side hustle stuff that I was doing. And I always was, because it's just who I am but. But I think I like having the flexibility of being able to work from home. You know, people can't micromanage you the way that maybe they would before or just even really like, you know, I always felt like there was a chance for me to get all of the work that I needed to get done for that day and five hours or six hours or something, or spread it out during times that I want. And, and, but you know, then you look lazy, even if you're just more efficient. I feel like the work from home thing, this whole last year and a half I've just seen people come on this show and just be like, Yeah, you know, I work from home, and there's more spare time, because I can get my stuff done faster and that I can move on to the next thing. My next thing is my side hustle and so that's cool, I like that. And yeah, what an interesting man, such an interesting person. Some people go looking for it, they type into Google, how do I make money online and other people just are scrolling tick tock, you know, the latest one that I've seen is about doing Airbnb ease. And, you know, it's another side hustle to make money, you know, buying Airbnb properties. When you first get the blueprints you dive in, you're, you're starting out. First of all, what, when you start creating content, was that tough? Did you find it easy? Was it difficult, was it. How has that been?

Sarah: So at first, it was definitely difficult for me. I was one that never posted on social media, not even like personal stuff I did. I was on TikTok and had no video so I actually had my five year old son. Tell me how to figure out how to put the music into. So for like three weeks I was just trying to put on a, like a demo almost to see if I could get followers. And so once I figured that out I just started, you know, making videos all the time so I would post three videos a day and then once I got on to the legendary Thursday weight blueprints and asked, you know, how do I get more followers and it would just like make one to two good content videos and post them you know once or twice a day, it depends. And so then when I started looking at the models of other people who were successful already doing this. I was just, you know, copying their videos, exactly and making them, you know my own so that has been such a huge help and creating my following and getting more success, and sales into my business.

Matt: Yeah, yeah, nice and you've got like, I feel like you've got a well 34,000 followers is definitely nothing to sneeze at, that's for sure. And you haven't actually had that. The funny part is that if you haven't made all that many videos right, it's not that much content so I feel like what you've done really worked. And I, I also feel a bit like, there's, There's what is for everybody who's here. I think that there's a really important thing, you know, copywriting is applicable to every copywriting skill of learning how to write, captivating headlines or attention grabbing headlines, and, you know, compelling sales copy and that's really what a TikTok video is. Most people don't realize that. And so when you go on into the TikTok world and you see certain pieces of content performing really well or certain, certain three second introductions to the videos we call those an attention grabbing headline or a hook. When you see those work for other people. Those are, those are similar and you can use very similar headlines yourself. And I tell people, Don't reinvent the wheel, it's not that hard. There's lots of industries and lots of niches, you could tap into, where you can use those same headlines. The same goes for stitches stitch style videos, but especially with the attention grabbing headline I think that's what you've done really well, and it takes a lot of the guesswork out of it now. I'll give that with a little caveat. I do think that sometimes if people go overload on those, it can weigh down the channel too. Right, it can actually put stress and strain on the channel so I feel like you've also mixed in just some good original content too, which I think is a big part of your success, and you're going live right so I think if just the whole channel is flooded with side hustle videos or online work videos or stuff like that, eventually down the road, it starts to see a little bit of a kind of slows down to a screeching halt, which even then still, you still have $80,000 He didn't have before. Right, so it's not all bad, but going live, which kudos to you that's a big one. I just saw, not to, you know, get sidetracked, but I just saw Calvin Hill was live yesterday, that guy that do goes live for like three hours at a time and just spitballs, all kinds of stocks and crypto and then goes into digital marketing and talks about, You know, talk to you about how to take advantage of the market by getting digital marketing skills. I think that live thing you're doing is really smart, so you went live yesterday, how'd that go?

Sarah: Good. So that was my second live I ever did and that was because of you, I'm like how do I get more sales you know I'm getting all these subscribers and followers but I'm not you know fulfilling the sale, and you're like, do the live so I'm like okay, here I go, terrified, but I, you know, if we're not out of our comfort zone, we're not growing right. So, I went on live, you know, thinking I was gonna do 30 minutes that was like Okay, Sarah, I can do this for 30 minutes, and then an hour went by and I'm like holy crap, I need to get back to like my actual job I need to log off so I'm like, I was just so grateful and I did, I mean I ended up getting a lot of followers after that sales work flowing in, so it really does work as long as you're taking the time to put in, you know, you will see results.

Matt: Yeah, and on that webinar strategy I was just looking for my little, I was looking for my little drawing pen but I don't have it so we do not get to see maths artistry today. I, on that webinar saw I sometimes tell people, You know back in the day when I started in 2009 10, we had to pay $100 a month for something like GoToWebinar, super old clunky webinar software, it was glitchy and it was a disaster. And to do all of that and set it all up, was a huge catch like production costs, you had to email out to your list and make anybody aware that it was even going on. And usually, like, if you're starting out, you're brand new, like that email list is like nobody, and you might be lucky to get a person or to just like to actually click in login on their desktop because no one had phones. So, you know, I think, in the grand scheme, there's just such a massive opportunity I've been screaming about this and I think people are almost getting annoyed but I've been screaming about how they stick talking is a greatest opportunity in digital marketing history still is and has been for the last two years, but the webinar strategy that going live strategy. When you combine that with sort of the viral traffic trends and you get some real viral moments going. The downside, or the kickback to that, is that people are like, Well, you're not really giving super high quality value to those people. I think one thing that you're doing. I think one thing that you're doing that's right, is that you're sparking curiosity with those style videos you're opening people's minds in there saying, oh my gosh like there's ways to make money online that's interesting, I'm going to follow Sara and, and figure out more, right. So, you can use easy style videos like that that are proven to go viral to build your following, right. And then the question I always get is, why am I building this following making videos that have nothing to do with what I'm offering, because those people are following you, not just because they want to do exactly what's inside of that video or that they're ever going to do it, probably never will. They might go try it out or they might, they start asking questions in your comments if you ever noticed that?

Sarah: Yeah

Matt: Yes, they start asking questions about specifics in the comments right that's the whole point is, you know, even if they never buy from you, even if you're opening people's minds, you're stretching and expanding you're breaking neural pathways in their mind, they're starting to say, Wow, this is interesting. And then after they start that, then oh my gosh. Hey Sara is live, right, and during the live, this is kind of the trick, during the live is really your place to be able to educate people and teach people and unpack questions, things like that. But if you can really run, and the more you do those lives like Calvin used to do them I think every day a lot of different people do these lives. You start to really drive sales, and that's the place for conversions, the big the big mistake I see people do is they try to sell, sell, sell, sell, sell, on their feed, Right, like when they post videos, and then people, their followers start to just like, oh, it's, it's Sarah. She's just gonna sell me today or it's Calvin he's just gonna sell me today or it's Brian. Okay here's another video selling me a stupid little thing right, but in the lives it's more intimate people don't actually really care, it's like, okay, yeah, no problem. So I feel like that's smart, I mean I suggested that to you. So I'm not trying to compliment myself but you taking action on that is a big one because if you're starting to see sales coming in after your second live, or your second day of having done a live. It's a real way to build and cultivate that audience which is really important for the algorithm, and protecting sort of your ability to get more followers and get views with the algorithm is important so even if it weren't driving sales it, that's super crucial to keep sort of a healthy status in TikTok algorithm, I don't know Is this making sense.

Sarah: Yeah, yeah, I wouldn't have done a live if I didn't think that it was gonna work, I mean, I was at a standstill and I'm like, What am I gonna do with all these subscribers and followers, you know, some are, you know, will click the link right then and there and sign up for that seven day, or the 15 day challenge but it's, you know, how do we get them to realize that there's more to that to learn and it doesn't just have to be with them making the online money niche you know it could be anything of something that they're already doing.

Matt: Totally, yeah, totally, absolutely. Yeah, I think that Well, I think that that's a big one but yeah I think having that discovery is a really big one too, it'll shape and change how you make content a little bit when you discover that make make you a little bit less, or make anybody let no I'm not saying you but make anybody less dependent on a certain style of video at Oak is like, you know one person who's a good example that is Tyler wise, he started making videos around like Google Chrome tools that are really helpful, and he what he found is there's sort of like, like little one off things that are a little less like just intense around making money, and are like, still getting the views people still view those virally sort of like those side hustle videos. And so he's mixed in some of those which are then like wow, this guy is a little more diverse than maybe I expected and and and he's also it's a way for him to bring in new people from different parts of the TikTok world, as opposed to in this industry. And again, your benefit there, sometimes people, there's an argument for just using hashtags to attract people who are just interested in affiliate marketing. So let's make an argument against that. Right. There's also an argument against having people who are always hearing about affiliate marketing, being pitched on it all the time on TikTok, and seeing these videos non stop, there's, there's an argument of going out and actually grabbing people from totally random different niches who aren't really interested in that sort of like you weren't really interested in that, you know beforehand, and pulling those people in and drawing interest and keeping your channel healthy that way driving more leads and sales that way too. So, anyway, for all of those reasons I just think it's interesting. Yeah, it's an interesting discovery, what, when you're out there and you're creating content and you do about one to two posts a day?

Sarah: So I was on like a retreat for four days so I have been lately posting to twice per day just to get my following and like drive back up, but usually it has been you know once per day probably for about three weeks now because it was a steady flow of followers and subscribers and sales I mean, I've only been doing this like I said, I probably posted my first video the end of September. So all of these followings are like less than, you know, two months, which is awesome so I'm already like halfway, it's only the 13th right so I'm only half. I'm already halfway to where I was in September. So I'm very, you know thankful and excited to, you know, be a part of this for sure. I would have. So, been angry at myself if I would have stopped and quit, you know, because it I mean in the beginning when you don't know what you're doing it, it is hard but you have to, you know, shut that voice down in your head that's telling you that you can't do it and this is hard and you're never going to make it. If I would have listened to that I would not be here right now speaking my own story too.

Matt: True, true, I love that. What's your district on the banner? Make sure guys to go follow Sarah there's two underscores after the name. If you search that on TikTok, you'll find it right away. What, so in terms of your daily like sort of mode of operation, I'm curious if you're, I see different styles of people but I'm curious about sort of your style. Are you more structured and have a set time of day when you're producing content, or are you a little bit more like kind of find the time in between. Because you have kids, right?

Sarah: So yeah, my fiance has a son, and I'm the one that, you know, takes care of it, make sure I get on and off the bus all that stuff so once you get on to school on Mondays is usually the day, if I'm feeling it if I'm not you know I have more other days in the week to make content and I'm always doing it while I'm working. So on top of getting paid to work and do all this and then I'm just getting extra pay on top of it, it's just great. So I always find the time while I'm working to do it. And then I really tried making my content one day per week, and then I'll have like seven to 10 videos in my draft and then I just start, you know, okay, this day is I'm gonna post this and I just set an alarm on my phone, and I literally never go on my phone unless it's for a purpose. You know because you can just sit there and be scrolling, you know and get consumed when I'm the one trying to be you know, the consumer, like not the consumer anymore I'm the one trying to sell people I'm the one that's you know being persistent and taking action for a purpose.

Matt: Yeah, you sound like you sound a lot like Dave Sharpe there.

Sarah: Thank you, That's such a nice compliment.

Matt: Yeah, it's, it sounds like something he would say almost exactly, he talks about, you know, we talked about in the decade in the day and then also in the blueprints just about like your, you know if I could say what you said in a different way, it's like, you don't want to be captive to somebody else's agenda so you know, you don't want to wake up and look in your inbox and read what everybody's agenda is for you for that day or read and hear about what everybody is going to sell you and what you need to buy this day, you know today, it's, it should be the opposite, you should hop on. And the only time so you hop on, especially social media is when you're specifically on purpose, you're looking for something, maybe you're strategizing a next video or whatever it is, but rather, you know, you have to make that shift, I'm really happy to hear you made that shift because that's a big mindset shift that makes people way more productive way way way more productive and changes the results and outcomes, a lot I think so that's cool. That's awesome.

Sarah: Yeah, then definitely a change for the better. And it all starts with your mind, you know your headspace if you're not there, mentally, you're not going to force yourself to do and step out of your comfort zone, you're always going to be comfortable, where you're at and you're not growing then.

Matt: Totally, totally. Dang, this is cool. What, what are you also on, like IG and doing stuff like that or as most of your stuff coming from TikTok?

Sarah: So, I am on Instagram as well so what I did probably like two weeks after I started dating. I think I hit 10,000 followers and I'm like okay what am I going to do to continue this success and like to drive other people in other ways. So that's when I started posting my content to TikTok, or I'm sorry to Instagram and all I do is take my old TikTok videos and post them to Instagram reels. So now, and I did post like because I had to make the shift between a personal account and then make it to, you know, a business account almost for my personal Instagram so I made my first post. That's personal today just because a lot of the followers that I still have are, you know, just friends and family who want to see what I'm doing but most of the content that I post now is only, you know, for my business. And that has helped me gain followers that way and sales. I Have two platforms that I'm working on and I'm always a step ahead in Instagram because it's old content that I've already done on my TikTok.

Matt: Super cool. I love it I love it, and I love your content, I love the channel, I think you're doing a great job, I think, you know, keep going with those lives I think that's a big thing. Those are going to be super impactful, super helpful and help position you so much, so just pumped to see that you're taking action on that, and I think everybody here can, absolutely. If you're going to take away a lesson here you're going to take away something big or something impactful. I am just impressed by your level of implementation and speed right so there's people who hang out for a while, there's people who hang out for six months 12 months a year, nothing wrong with that. But there is something to be said right we don't guarantee income outcomes in our training or anything but there is something to be said about like just being like hey you know what, screw it. I'm going for it. And I think people would be surprised at how fast they can see results online in any niche and in any industry, with just a bit of of real intention, and also like you've been really following and we've been very thoughtful about, you know, already in this show you've given like three different examples of things that I've just randomly dropped on like our Blueprints webinars that you're like alright let's do it. And rather than being like, Oh that's a good idea, you're like, Yeah, I'm doing that next week, you know.

Sarah: I literally would blog off the blueprint do that immediately and, you know, if I, if I wasn't gonna do it then when am I ever going to do it you know you got to take those steps. Actually, I don't think I should just do it.

Matt: Yeah, I mean it. There's something freed up in your headspace, that a lot of us wish we had freed up in our headspace because everyone out there is like yeah but you don't get it. You know I got all these mental blocks and all this stuff. 

Sarah: And, yeah if I can tell them all to just read the books that you guys recommended Rich Dad Poor Dad and then I found thinking Grow Rich, I mean I wasn't a book reader and I, one of my goals this year was to make sure that I was you know, continuing, you know, education, knowledge is power, so I probably read a good 20 books and those are all about business all about changing your mindset and I, I feel like if I wouldn't have done that, along this journey, because that was like a kind of like a mentor for me those books, it's like okay I am doing what I'm supposed to be doing it, you know, I, I'm only 25 and people are wishing that they would have been doing what I'm doing now 15 years ago, you know, anybody can do this, you just have to put in the effort and change your mindset to realize that you're the only person stopping you from doing it.

Matt: I couldn't agree any more. I feel like people doubt themselves so much, and it's so unnecessary there. Once you get an inside look, the biggest thing I did is, in 2011 I went to a live event that changed my life forever. I went to a live event, and I realized once I shook hands with some of these people. Some of the people I looked up to, and I was like, Are you kidding me not to like be mean to them, but I was like, This is it, like, really, like one of them, for instance, was a dude whose whole brand was around to, like, Like, they call them the van man, and he, he was like, basically you know his whole thing was going from a homeless van man to like an online, you know, six figure earner or whatever. And when I met him in person, I was a little bit like, Oh no, you're just a homeless dude, like you're legit just a homeless dude who's found a way to drive traffic on the internet. That's it, that that's all that's going on here, I was like, I can't. What the hell, right, and, and this and that was kind of the moment where I met all these people and I just realized like hey you know what, I feel like I've got all these insecurities, they've got them too. I feel like I've got all these weaknesses, they've got them too, and it's not better or worse, it's just different. We've all kind of got the different you know mindset stuff that we're all working through, but it is very true. Like, there's not any sort of better DNA that I've got the new or that you've got then Jessie or Becky or ed or whoever's in the chat here Kevin all these people. There isn't some magic potion or formula, you just work your ass off. Well, Sarah, I think we can leave people with that, I think your urge to get people into books like, what, what did you say Rich Dad Poor Dad, what else?

Sarah: Yeah. Think and Grow Rich and then the 10x rule by Grant Cardone. Oh, I highly recommend those books.

Matt: Yeah, I don't know if we recommend the 10 actual but in principle that that rule in general is a big mindset shift, I mean that is like a, that's a huge one and, you know, there's, yeah, that mindset is. It's incredible. It's incredible when it's deployed, so cool I love it, I love the book recommendations. Sarah, we're gonna get the heck out of here. If you need anything from us, let us know, we'll put you on the list to invite you back in a couple months, see where things are out okay.

Sarah: Okay, thank you so much, Matt,

Matt: Cool see ya. Guys give her a follow on TikTok. You can find her right there Sarah Simmons underscore, underscore, go follow her watch her lives tune into her lives, give her a little support on her on our TikTok lives, answer questions, or sorry, ask her questions on her live feed her some feeders and questions that she can answer and engage with and support or support others in their journey, and that sort of business karma, oftentimes comes back around, and in a lot of meaningful ways. So, to everybody who's out there keep rockin, have a good Wednesday we'll be back here tomorrow Dave we'll be back here tomorrow same time same place 10am Eastern, and the last name of that book was the 10x rule.

Below is the transcription of this episode:

Matt: Hello everybody, welcome in. It is Monday October 11 And wow, I just thought I missed my brother's birthday today so I did not miss his birthday. All right, hope you're doing well. I'm pumped for today's show. Today's show is a story of a lot of grit, a lot of resilience, a lot of pushing out of comfort zones, a lot of just. And it's just a cool story overall I've been in contact with Kim, a little bit here and there and I'm really excited to have her on the show today so if you're newer to our community if you're newer to the show. You can text the letters, excuse me WUL to 813-296-8553 and I just got my text message right now. So you can see that he had a text message every single morning from us. And it just, we don't pitch you we're not selling stuff on our text message platform, at least not yet. And you can get a little text message. She takes the letters WUL. Make sure it doesn't AutoCorrect, and then we'll send you a little message every single morning, right before we go live. There's also a little Facebook link in there, you can just tap the link, it sends you right into the live, super convenient. So, if you're newer texts the letters WUL to 813-296-8553 And you all would put a little clap emoji or party emoji or celebration emoji or something in the chat to welcome Kim on the show, Kim, what's up?

Kim: Hey Matt, good to see you.

Matt: Good to see you too. I'm excited you're here, pumped that you're on the show.

Kim: Yeah. Me too.

Matt: You have been working hard and doing some really good marketing I don't know how long ago it was but I think you were on one of our webinars on Thursday, maybe, and we were going through your stuff, and this is like, early, early on, I think when I was like just he I think you had just started your content and you're starting to like make a little bit of a shift in terms of like editing and like you got a ring light and stuff and I was like, okay, dang, like she's, she's like actually going after this pretty well and it looks like she's doing a good job so I'm excited to see where it's went since then. Why don't you tell everybody here? Give him a little backstory, tell him a little bit about you, and, you know, you've got a little MLM experience back in the day you're working a full time job on all of that stuff. Just bring us into your world and how you came online.

Kim: So just to kind of piggyback on what you were just talking about. I was on that Thursday webinar, a long time ago, a few months ago and at that time I was, I think I was at 800 followers, and was, you know, how do I get more followers how to you know how do I get to 1000 and, you know you coached me through, you looked at my account you coached me through it and I don't know if you can see my account now but right now I'm in at 2.6 1000, followers on tick tock, and that was just in the last maybe three months so you know so yeah I have been working hard. So my journey into online, you know, having an online business started at the beginning of this year, but you mentioned MLM, and it was about, I don't know, maybe 18 years ago I was in an MLM company and the product was amazing. It was just a really great product but I kind of, you know, I knew that after that experience, I really never wanted to do another MLM, and not that that's not that they're bad I mean just wasn't for me, because I'm, I'm not really very good at going out and, you know, grabbing friends and family and saying hey, buy this awesome product, but I knew at some point I wanted to do an online sales, or an online business, and after COVID last year I was laid off for a while. And that really, you know, I thought my job was pretty secure and after that happened because I was one of 40 people that was laid off in an organization of about 500 people. It taught me that my job is not secure so I decided in 2021 that I was going to start something, a side hustle or something that was going to bring in income, just in case you know, going forward, that I would lose my job, and I don't think it's going to happen but you just never know. And in today's economy, anything could happen. So, so, you know I got started like a lot of people do, I was scrolling through TikTok. My daughter got me started on TikTok and just scrolling through there, and somehow stumbled on to the Make Money Online side of TikTok, and up popped. I don't know if I can say another marketer's name. Okay so Stacy La popped up and I was, you know instantly like, Oh, okay, what is this. And so I saved a video and I kept going back to it kept going back to it and then I finally just decided to pull the trigger and go ahead and don't take the 15 day business builder challenge. And, you know, I've been a, I've been a teacher and an educator for the last 30 years, kind of burned out on doing all that and so I'm really, I'm really ready for a change, and I got into the 15 day business builder challenge and it just opened my eyes to a whole nother world never done any marketing never done any sales. So, you know, I'm not only blown away by the value in the course. You know I, I joke and I say I didn't know a sales funnel from an oil funnel, you know, so it was, it was all new to me, and, and then I bought the blueprints and very, you know also felt that there was so much value in that as well as and still, still getting value from that, it's pretty amazing that you know just that, just that course and being able to take that, you know the Facebook community, and you know your training on Thursday afternoons and, you know, just really super supportive, I've never felt like I was doing it alone. I've always felt like I could reach out, I've reached out to draw a few times and he's been super helpful. So, yeah, it's been, It's been a great experience.

Matt: Cool. That's really really cool to hear. It's one thing that I think is very underrated is sort of just the ability to have somebody that get an answer somewhere, like, like, I don't I don't know, maybe it's not always on like a webinar, maybe it's not always in our Facebook groups but somehow, some way, there is sort of this energy and in our, in this community that's very helpful and very giving, I think so, yeah, that's really cool. What, uh, So when you first got started. Like, I just kind of drawing on a feeling I had from the first time that we were on that webinar and stuff and you're starting to create content, like, what was that a struggle like was it hard, was it different, because you're a teacher, so like, my guess is, I was a little bit surprised at how good your content looked and like just how smooth and cuz sometimes like people who have no experience with social media, they'll go on there and it's just kind of like, I don't know what to say, you know, and, and it's like, Hi, how's it going, and your content felt a little bit more like, Oh I think can kind of understand how people learn and digest information, which is literally your job so it makes sense but what can you talk a little bit about that.

Kim: Sure, so one of the things that I do in my nine to five, while I'm still there is I do promotional educational videos all day long. So, people give me the content that they want in their videos, and then I produce them on Camtasia, and I've been doing that while I've been doing multimedia. My undergrad was in 3d animation. That was back long time ago in the mid 90s And I graduated at the same time that Toy Story came out and let me tell you i was like completely blown away and and also humbled and I said, you know I'm never going to be, you know, I mean that was just I was editing on a you know a Pentium I don't remember what it was but it was, you know, it would take, like, four days to render 10 seconds of video. So, I've been doing this for a really long time so that, you know, asking me when you're asking me how do I make my videos look good. So I've been doing video for a really long time. So I know that very, very much back and back and forward. So, you know I take those ideas and that and apply that to what I'm doing on TikTok and it's paid off. You know, I've done a lot of, you know how to videos I've done, you know, just, I've done a lot of different things, and I started out, kind of trying to do these really slick. You know, you know, high production videos and I realized that very quickly that that was just nobody wants to see those so they really want to see, you know they want they want to see the stuff that's going to provide value, but also they, they, it doesn't matter if it's high production, they really kind of want to see the low production stuff and so you know I can do that.

Matt: Yeah, totally. and man, isn't that so interesting. I've always been fascinated by the idea, or just the reality. I don't know, sometimes grainy, sometimes weird looking videos that are just like, you know, low production value but there's something like just ooh that's interesting. So the human mind. That's just so fascinating. It's interesting too that that does not apply. It doesn't carry over into like cinema, like right in cinema if I see that I'm like, I'll walk out of the theater like this is not very, this isn't well done but on social it's so different, it's so interesting. What, like so. When you like to sit down, you're going to create some content or something. And you think through different skills that you've learned like what are some of those skills that you've learned I'm so fascinated by that because I'm, I'm mostly fascinated by like, like the intersection of people's existing skills and new skills that they're learning, and I think those are really underrated, I feel like yours might be in, in the video realm but like, people have all these different skills that they've learned and don't typically apply them into this space because this space feels so new and overwhelming. And coming online and creating TikTok and and trying to educate people or whatever feels a bit like like Dave always gives this description where you know when he was getting clean his, his, I don't know if you call it advisor mentor or whatever said like, hey, you know, yeah, yeah it was uh you know, you're not getting dumb you're just getting clean, and, and then he uses that same approach I first heard him say that at a mastermind a few years ago where he said, Hey look, you didn't come online and just suddenly get dumb overnight, like hey, you're a smart person you apply some of your skills to this and, and learn new skills. But anyway, I'm fascinated by your previous skills and how you've been able to apply them. What are some of the skills like in that production and in your background that you feel like has given you a little bit of a boost or a little bit of an advantage?

Kim: Well, no, so I do want to say that a lot of what I've learned about content creation I learned from you. So I, so I keep a spreadsheet, I do a lot of research. I'm kind of a data nerd, and so I call my data driven content creation. So I keep the spreadsheet I do, um, you know I go out. I look at other people's content all day long to try to get ideas, and then I try to put my own spin on that. And then, I think the other thing that's been really helpful is to, You know, besides the research being able to then recognize. Okay, this worked for somebody else. So will it work for me, is this something that I can do, and you know still seem authentic, but, you know, use those. Use those ideas. So that's one thing, like I do research all day long, and you know I, you know I'm not making, I'm not really doing my own research but I'm, you know, using other people's ideas I guess and then and then putting my own spin on them. And, then in terms of just content creation I don't know it's, you know, I'm also in addition to being an educator, I'm also a working artist for many years. And so I do have an art background as well so it, that all plays into it too and kind of, you know the video, knowing how to compose the shot knowing how to you know use camera angles and that which I haven't really explored a lot with but I think I'm going to start doing that just to make it a little bit more interesting. And then, you know, we were, you were talking about, low, low production, and I was thinking and tick tock that works really well but it doesn't work in YouTube and that's going to be my next foray is into YouTube and starting to create more explainer videos, and you know and that kind of thing so then they're going to be, you know, the long form video, I think, has, has potential. I think I've got the short form mastered at this point so now it's going to be going into long form which is more high production and does require a lot more work on the post production side.

Matt: Yes, at least somewhat more work for sure, yes. Yeah, I think. I think some people overcomplicate that because, again, the thing that always teaches that comes back to like hey it's, it is really truly the content that wins. But you're right, there is some content that's out there that's really good, but it's just like you watch it and it's like starting to fall asleep here you know and it's like, I think the content is good but like you've got to figure out how to produce this a little bit better and make this a little more engaging, I think, I think you're right. I am in the short form, so I wanted to go back to what you said about, you know, doing a bunch of research being data driven, or keeping a spreadsheet, and working through a spreadsheet or just even using it for reference right as like a little, like all good marketers have what's called a swipe file this is something that old school copywriters used to use, way back in the day, and all direct response copywriters that the really really good ones, who used to write magazine ads and stuff like that, they would keep a swipe file print it off in a little folder that they could just pull out and they're like, I need an idea for a headline I'm gonna go through oh my gosh what a great headline. And from that, they would then create ads and marketing content for that and I've told people on tick tock, I just, you know everybody who's on tick tock I've always just, you know, I feel like I'm beating a dead horse at this point but I just keep saying over and over. Hey look, the algorithm has already told you what's working, right so it's not that it's going to be 100% of the time right so sometimes you'll create a video that somebody may have gotten 2 million views and you'll get 200 views. There could be a lot that goes into that but in general, it's like the 10% rule like maybe one out of 10 hits but that one out of 10 is really worth it. And it's a much easier predictable game than just sort of, you know, guessing and hoping and wishing like maybe this will work today or maybe this will work. I don't know. It sets the odds in your favor a little bit, and then I think that doing that for a bit. I can see clearly I feel like where you're at in that stage of going into long form content because do that for a little bit, and you start to learn the niche and the industry, deeper and you gain a deeper knowledge and you start to really see some of the questions. You see, that's the big one is you start to get a lot of feedback fast and you start to get a lot of questions coming at you and you quickly learn what it is that people are really after. Yeah and so from there you can take all of that data and all that knowledge. Not to mention, you're also, you know, peaking curiosity with people, you're driving a bunch of curiosity, opening minds of people, what's possible. And then now you move into more long form content where you can drive people to a YouTube channel, and you can get news on that content for years, then you're in a place where it's like, okay, this actually feels like I'm leveraging my content, right, because in the Tick Tock world short form the contents leveraging you leveraging you and your energy and time and creative powers, but on on like the decade of the day, recently I started talking about this, this dog training guy. And this, This dog training guy discovered this summer. It has videos that rank on Google for a video he did in 2013 and 2015, and they still rank on the first page of Google, they have millions and millions of views and he has a little online dog training course and monthly subscription. And, and that's where you start to leverage the platform as opposed to the platform leveraging you I think and that seems to be where you're going.

Kim: And, most definitely, you know I'm looking at the long term. You know what I'm going to be able to do with this, and I, you know like i said i This opened up a whole new world for me. And I'm actually taking a digital marketing course right now that I mean I feel like affiliate marketing is just a piece of that so I'm learning about SEO and SEM and, you know, diving digging and more into email marketing, how can I make that work better for me, because I don't feel like I'm getting the results that I want from that so I think I need additional, you know, additional training in that and then copywriting you mentioned copywriting, so it's so critical, and I'm you know I'm just starting to dig into that as well. I've been a writer for, you know, I actually tutor writing at the local community college to students who are struggling in writing, but we don't teach copywriting, we teach academic writing. And so, you know I've been kind of, you know, dropping those nuggets in there with my students and like, you know, this is all well and good but when you graduate you're gonna need to learn copywriting because that's really where the money is. So, you've kind of dropped those nuggets in there but I do think that that's really critical to knowing how to write. Write a good copy, and I plan on leveraging that into eventually building courses as so that's, it's another skill that I have that I think I can apply to this business.

Matt: Yeah, the copywriting piece is just so funny to me because when I first was able to start playing at placing ads as a marketer, like, really all that I could place was Google ads like Facebook hadn't launched their platform yet. Tik Tok wasn't tick tock for eight years until it wasn't even invented, it wasn't even musically at that point, and all you could really use were attention grabbing headlines and your ads, that's really all you could do. And it's funny because of how that translates so well to video it's crazy to me. But he really is, whether it's creating a thumbnail, and a headline on YouTube, or whether it's, you know, on TikTok creating a really great three second intro like all of that stuff really applies. And I also wanted to say, you know, a lot of times, Kim, what I see people do. Around this time, which sounds crazy I mean I know there's gonna be people on here with 100 followers or 500 followers and they're gonna be like, what, why would people do this, but a lot of people stop what's working and they go to YouTube or they go to Instagram or they go to Pinterest or they go to, you know whatever other platform they feel like maybe I can get better results there. And then what ends up happening is they sort of stop the existing sort of engine that they've started, It's like they stop the car, they get out of the car, and they get into a different car and start to try to drive that one and expect this other one to just keep, keep doing their thing right. I think there's a big mistake that I see mostly for people who are starting to like you had your first high ticket sale last month, I think, and so far. 

Kim: Yes, that was really exciting.

Matt: That's really exciting, and I feel like to get that sort of boost of momentum, like my first one that I got. Oh my God, it was, I, I had zeroed. I actually had $0 in my bank account I wish I could find, I might still have the screenshot but I actually had zero. Granted, we were super young and you know in college grad school, whatever and it was just weird like, somehow I had an overdraft or something and I got a $3,000, like transfer and for me that was like two months worth of salary because I was working. Now, we're out barista jobs so I was like oh my god. But it was, I don't know it was just a moment of belief, but I feel like at that point, it's like sometimes there's like a man, this needs to go faster I need to speed this up I need it, but really it's kind of just at that, that sort of weekend now sort of climb point. And, and it's right then that people divert focus. So I just wanted to say with the YouTube thing that has to be sort of layered on top of what's already working non stop what's not and then, because that's a piece that a lot of people jump over and jump and jump and then they're like, man, I was doing really well before and now I feel like I've kind of lost all my momentum and it's like well yeah you gotta keep that existing cash flow coming in and add existing sort of on top of it so to speak. Does that make I don't know if that makes sense or is helpful.

Kim: Oh absolutely, yeah, I mean I totally agree with you, I like to say that this is a marathon and not a race, but it actually is a marathon after marathon after marathon, and you need to be consistent and stay focus I think, is it Calvin Hill that says, focus on one course or one thing until success and, you know, it's, it's, I think that's a good message, and what you're saying is definitely a good message you know if it's working, you know, don't fix it, but I also noticed Like recently I started posting posting but I started going into Twitter because I used to be super active on Twitter for another reason, but I thought you know I know Twitter I know, I know, Kind of, you know how to do you know how to make tweets and how to make them interesting. So that's like a whole other world, in and, you know, the money Twitter thing. There are people like, I mean the minute you get on there, they know you're a newbie and they just hit you with all of these courses that are, you know, come over here and will teach you how to use Twitter and there will be like 50 different courses, you know that you can't, you have to choose one if you're going to do this and I'm like, but I've already sell a course. So, you know, and then they're, then they're like, Oh, well, I have an engagement platform for you, you know for $25 a month so it's it's like yeah you can get distracted super easily, you know, doing the YouTube thing is really going to be a layered is definitely going to be a layered process, I only have so many hours a day to. To do this, because I'm still working my nine to five if I weren't that I think I you know I would do a lot more with it but it's right now it's just okay I have to choose, and I'm in sync with what's working and put most of my efforts into that and make sure that that keeps going.

Matt: Yeah, and you're already, you know, you said in your current 95 you're already using Camtasia. So like you've already got so like such a head start like that's so amazing, and just in terms of video production and editing like, you're gonna get on YouTube and you're gonna want to produce videos like you can just pop right into Camtasia and you already know what you're doing you know how to do everything I'm guessing, and that'll be huge, like that'll be really, really huge.

Kim: Yeah, yeah, yeah, Camtasia is really, I think for a beginner. It's a great program to learn, and it just has a lot of possibility, a lot of capabilities. It does have its limitations. You know there's some limitations to it but you know I think for a beginner, it's a great, great program to learn.

Matt: Yeah. Yeah, I agree I use ScreenFlow on Mac and Camtasia is basically the same thing they're very similar and it's just, it's almost like similar code or something. Yeah, I, it's, yeah, it's just an interesting game. I feel like you're one of the best things. The reason I really like when people start out on TikTok and then launch into their YouTube is over the last like two years I've seen people grow YouTube channels at such insanely fast rates. It's crazy. And the reason is, I've seen the ability like one thing that I would really look into if I were you is just how to create little bite size nuggets and drive people from your TikTok to your YouTube. It's just, it's, I've seen YouTube channels blow up at a rate that were before, this, this, TikTok took off in the last two years before that, it just took so freaking long, it was like, it's just so monotonous, it's like, never ending creating content, and it's like, Is this ever going to pay off and for some people it just doesn't. But if you're already doing the content you do a little 15 second teaser and you say full video in my YouTube channel, then people are like, Oh my gosh, if you can get one or two of those 15 seconds or a minute videos 30 seconds to go viral, and then you're pushing people to your YouTube. I've seen people get 1000s of subscribers in a matter of a couple of days on their YouTube because of that. So there's a really good strategy there that I feel like, you know you're data driven you study all this stuff, you'll figure that out for sure, but that's a really powerful one because, you know, then you can monetize your channel, then you can start earning revenue from YouTube. There's a lot that you can do there that's really powerful and turns into more of like an asset business as opposed to just a straight cash flow business of content creation to more like, building up something that can really be a long term asset because YouTube can man. Yeah, there's just, there's a, there's another layer you get into I feel like when you get into the YouTube world that's that's what I think I also just wanted to say that it's, it's, I think it's really cool that you're also getting into the SEO game and stuff like that and learning that skill because that's obviously crucial in YouTube, everything in YouTube land.

Kim: And, you know, Google ads and I mean all of that, you have to know SEO, I think, in order to really do this business. Well,

Matt: I think so. I think I do. Yeah, I think that that's a key piece, I think. I think it will. The only caveat I would say to that is, I think it gets overrated to a certain degree because people come to me all the time asking about their SEO asking about their titles their headlines their thumbnails, they're all this stuff and I'm like yeah, those are pieces to the puzzle, right, but right content sucks.

Kim: You still come back to the content, it still always comes back to the content you can grab somebody's attention, but you won't keep it if your content isn't isn't, you know, is subpar. Yeah,

Matt: Putting lipstick on a pig. Yeah, well cool, that's so exciting. I'm excited to see where that goes, because just, I'm just so fascinated by this online space and I'm fascinated by you and your journey and just, I don't know, I just see a lot of. Yeah, I don't know, you don't seem. I don't know how to say this, you don't seem overwhelmed or like the moments too big or something, where it seems like from the very getgo, it was like your expectation was success your expectation was big success. I'm going to do this and be successful. And, and I think that mentality that under, it's not. Notice how like today, you haven't sat here and talked for the whole 30 minutes about how mindset is so important that you know you just gotta push through, you just gotta do it and, and it's sort of just been this undercurrent that I've felt from you in our limited interactions and even today it's just been like, no I'm going to be successful figure this out, other people have done it. I'll figure it out. And I think it's just cool to see that from, you know somebody who's got a nine to five job, and I don't know maybe isn't quite as entrepreneurial as maybe other people, but you're doing the entrepreneurial thing and really blending your worlds I think to leverage something, you know, leverage a cool business online. That is the future. And I don't know, I think, excuse me, to me that that's just super impressive and cool and I like that a lot.

Kim: Oh, thank you. That's really nice of you to say that because, You know, I mean we all have that imposter syndrome and we all doubt ourselves and, you know, I will say, full disclosure, you know, so it took me two months before I actually even produced one video, and even started promoting legendary at all. And I didn't actually start until the beginning of June, I did, you know, the challenge and the blueprints in March, and it took me two months to, you know, to figure things out and I think I did have analysis paralysis, I didn't. You know I wanted to make sure everything was absolutely perfect before I started my fear was is that if I start driving traffic from Tik Tok and there's nowhere to go, you know, what do I do with that, you know, so I'm not collecting email addresses, I'm not, you know I don't have my funnel set up so. So that was, That was part of not getting started right away, but once I got rolling. Then I realized that, wow I really can do this. And, you know my trajectory is just gonna keep going up, and you know there's going to be setbacks, I'm going to fail. Things I know about it. You know when you realize that process, and it has to be part of the process of mistakes, you do need to  just look at it as a long haul. This is, you know, I tell people this is not a get rich quick scheme, it's gonna take more than, than, then you think it is, you know you're gonna have to spend two to three hours a day minimum in creating content, managing your email list, you know, responding to people on TikTok, I just did a video the other day where I was like, oh, boy I shouldn't have done that. And I asked people to type I’m In and the comments. And it just blew up, and so it went viral, I've got people from all over the world telling me I'm in. I couldn't keep up with it and I actually did a video saying I'm trying I'm trying but you know you guys are, you just are you know so amazing. And you know one thing that, you know I'm getting a lot of is people from countries that are blocked by legendary, and I don't know. You know, I mean I've been trying to figure out what to do with that. And, you know, because I, these people are so they're desperate and they don't have, they, you know a lot of them don't have credit cards they can access the course, and you know they're emailing they say ma'am I tried this and it doesn't work, I can't, you know, and it just breaks my heart. You know that I can't help those folks, because I'm trying to approach this business, from that, that standpoint, not so much about making money, obviously we all want to make money but trying to focus on how can I help people, you know, be successful and, you know, be able to, you know, improve their bottom line, by not doing with mine, so.

Matt: Yeah, totally. Yeah, that one's a tricky one, but I mean that's a whole nother conversation but it's a really tricky one, especially in this industry when you're selling digital products. Mostly just because merchant accounts get tricky when, if you ever get high refund rates or chargeback rates, which we thankfully don't have, right, that's good, that's good. Yeah, it's honestly, you know, a for anybody who might hate on our course or hate on our products, our refund rates are ridiculously low in this industry and chargebacks, are ridiculously low, but I think that that's not just our course but it's, I think our support team is really good. I think that they really are. We handle refunds quickly if they do come up, and we don't really. Yeah so, anyway, I just feel like our support team is a big piece of that, and our community's a big piece of that when people are getting help and feeling like they're being helped, it's, it's a bigger thing than just, oh I just bought this thing and you know most courses are like you just buy this thing and, you know, you don't really hear from anybody. You get a couple emails and whatever, but the, the whole like merchant processing and making sure that, you know, you're okay, especially in an industry that or in a niche, I should say niche industry that has a bad reputation, or can get a bad reputation. Number one, if they start to see a lot of refunds or chargebacks or something from you know India or some African country or something, then this suspicion level goes higher, And then, you might have to for instance have a certain amount of the money that you take in withheld in a reserve and or lots of different things. And so, right, mostly just figure it out and there's other people who will accept payments or do accept payments or whatever. And, you know, we can get into that, but mostly I would caution those people just because that typically doesn't last super long. And not in every case, I shouldn't say that and every case but it's just a higher risk thing that most people in this industry aren't aware of. So they go out and they create this course and it's just everything is great and then suddenly it's like, oh hey by the way, all that money in your PayPal account is gone. You know, and it's just, it just happens in this industry over and over so we're just trying to avoid that and just play ball in a very sort of green regulatory environment where we're just like, not willing to take any of those risks but I've told people in the past. You know I think there's things you could do. I do think, for instance, you know, if people really wanted to get into that and go down that route, you know, for instance, I know that there's people in, in certain African countries who very well and very easily, even expats who can purchase something from us and they're just like, dude, like, seriously. And, yeah. And what ends up happening is you so the route that I've told people to go is like look, create some sort of free ebook or free giveaway, maybe it's even, like, two or three videos that's it, that's a course and you just say hey look I get it I can't purchase this. Here's a little mini course that I've created for you that I feel like captures the heart of it, and is really more what I've learned and I put my spin on this whole thing. And then, you know what, on the back end, sell them coaching, Right or coaching through PayPal or something and just do it as a thing where it's like hey look, we can do 500 bucks or 1000 bucks for a couple sessions and I'll sit down with you and I'll help you out or something.

Kim: It's funny you mentioned that because that's exactly what I've started doing, you know, and, And so, you know, people that are, you know, they, I'm able to do a zoom call with them or I'm able to do, you know even a phone call with them, and so I've been offering free consultations. No, if you can't access the course I can help you I can help you get started, I can, you know, point to you some of the things that you can do and, you know, like you said, if it's a YouTube channel or, you know I'm helping a lady right now who has a hairstyling salon she does hair extensions. And, you know her, her business has been impacted by COVID, but she can't access the course and she emailed me and she said, Can you help me. So, so I'm, you know, I'm got in touch with her and you know she's and there's been a couple of other people who have also done that as well so I'm realizing that there's a, there's a possibility I can still help them, you know, even if it's outside of the Legendary Marketer space, I can still help them to do this business in, you know, with the tools and the access that they have. Yeah, so it is, you know, but you know again I don't have, like, I can't point to, I have all these years of experience, but I can show them what I've done and what's been success, yeah.

Matt: Yeah, you've got good success. I mean, anybody who's got 80,000 followers on TikTok has figured something out. That's for sure. And also, like, Yeah, I think people undersell themselves I really do. I think that one of the, one of the first and early lessons I learned, 10 or 11 years ago was just overselling that right, like for instance with coaching and stuff like you never know who's going to take it so you're better off just pricing it super high. So like, you know, let's say. Sell your coaching, the self, whatever sell five packages or Sunday five coaching sessions an hour long for like $2,000 or something if it's your only high ticket offer for like two grand and just be like, here's my price right, and, and then just put it out there and if people don't take it then. I'm not saying you should put it out there 2000 This is like an example but or $1,000 or something right, and really sit down and calculate what it would be worth for people to sit down and be like hey, here's an inside look on everything that I do absolutely everything one of my first mentors, he, he would fly people out to Phoenix for like a five grand or 10 grand thing, and all they would do is for two days, he said, You're gonna just work with me, you're just gonna sit next to me at my desk, and watch me work, and most people thought of 10 grand that was like that was like that was life changing. Like, I didn't realize how much energy and time and work went into this. I didn't realize how dedicated you were. This makes so much sense why so successful. I need to ramp up and that's something people can't witness until they sit next to you and they're like, oh my gosh this person works. And I just feel like people should oversell on the price of that. and then guess what, like, worst cases, everybody that you're sending it out to can't afford it, and you run a 50% off deal, you know, for a weekend or something and sell it for 1000 and see if you get any takers, but if you start low then it's harder to go up. And isn't it, people a little bit more like, oh okay now the price is $500 more because you're running out of your time right so if it's a time based thing started out high discount it runs specials on it, you know, and then I don't know. Anyway, I'm just, I'm, I'm spitballing but.

Well no, that makes perfect sense though Matt, you know, I think we create our own value, right, and if we undervalue ourselves. That's how other people see it too. And yeah, you know, I, I absolutely agree with that. I wasn't pricing my coaching at $2,000 but now you've mentioned it. Kim: You know, it makes sense and, you know, I'm, I'm, you know, I've had the mic make money from an online niche that I've been working for, for several months. So I'm going to continue to do that, but I'm also moving. I'm creating a new niche to help artists set up their businesses online. In the hardest social media. I've started a Facebook group because my significant other, as an artist, and I've been an artist and so I really recognize that people's

travel with us. They don't have an email list, they don't have, you know, they don't have a social media presence, they put a Facebook page, page up, and nobody comes to it they don't know how to run a campaign. They don't know how to do any of this stuff, so I can, I feel I can help them with that. So that's going to be, you know once I get this thing mastered and start creating, you know rug regular income that's going to be my, My next focus I think and that's I think it's a good niche because it's a largely unexplored niche.

Matt: Oh, wow. You are so right on that. I mean, there's few and far between, like, artists that I see who go on Instagram or onTikTok, and really kill it, but of all of the artists that are out there. Oh my gosh, what an untapped niche that is. Yeah, that's crazy super smart, I love it.

If you could give it to everybody who's here, maybe a little newer. They haven't jumped on TikTok, maybe they haven't created content, they're in their two month window of waiting to create their first video, if you could go back, what would you say to those people?

Kim: I'd say just jump on it, just start just just get, you know don't don't worry if you don't have your all set up yet just start building your followers list, and you know just start playing. Browse Content, you know, you don't have, I mean you don't have to have a call to action unless you've got a place to send them but you can start building followers and start, you know, get your feet wet with your content, I wish if I, if I could have done it all different way that's, that's what I would have done most definitely is to start just just creating content and not worry about whether you have someplace to send them yet. You know, once you get up to 1000 followers and you've got your funnel built and your autoresponder connected you you'll have someplace to send them then then you'll be able to put your link in your bio and the other thing is that you know your contents really important, but you really want to, you know, take advantage of some of the trends you want to take advantage of some of the music I use, I use an app that alerts me to trends and that, and so I'll trend talk trend talk cool. Yeah. It's fee based, but it's so worth it. You know, I've gotten some great ideas. And what it does is it shows you, you know here's, here's what people are doing with this particular sound, and you don't, then you can go into that and see all you know everything that you're on spin on, obviously, and use it for your business. Cap. So yeah, that's, That's, I would also recommend, and that people do that, and you know just get started, you know, don't, don't sit around for two months, like, I bought a gold nugget

with TrendTok.

Matt: I love that. Thank you for that. Yeah, Yeah that's you're so right just just get started. Start building that following people ask you, you know, hey, where can I buy something, you know, and you can figure it out that way. I think sometimes two people just forget. Like, like earlier on like two years ago when we were first getting started on the TikTok community and stuff.

You couldn't even put a link in the bio, like you could even even have. So people were putting the text on the video. Like, like, go to type in, you know, they would go find these domains that are easy to type in and type in like, you know, business builder 5000 .com or something like that, and they were

Kim: People still do that.

Matt: Right, no, it's just, you have to get started, like, you can't wait forever for all the stars to align and and honestly even get started and you get some people have FOMO, like, they think, Oh, I'm going to get 50,000 followers and then, you know, none of them are going to be able to buy anything from me with, like, just get started with your content and get your habit of one to three videos. Just getting into that habit and and in your spare time work on funnel, your funnel and get your sales funnel set up or whatever. And start generating leads but. Yeah, I couldn't agree more. It's really really pertinent advice.

Kim: Yeah, like I said if I could have done it all differently that's definitely what I would have done. And, but, you know, it all worked out so I mean it's still working out, and I'm just amazed I'm you know I'm at where I'm at right now. And they'll probably be over 100,000 By the end of the year, or sooner, because it just, you know I can do a viral video and. And I'll gain 20,000 followers just like overnight practically, which is just amazing and stunning to me that it happens. Matt: Yeah TikTok is, you know, you said it before but it's, I've never seen anything like it and I struggled for years on Twitter just trying to build up to 1000 followers and this is just not,

it's insane and some people thought I overhyped, you know, calling it the greatest opportunity online but it really wasn't an overhang. for the only people who were saying that didn't live through 2008 to 2000. What wherever TikTok started all of that time of any social media channel Youtube, Instagram, you name it took years and years to build to anything to 80,000 or 100,000 or, you know Calvin's got 1.2 million followers, you know Stacy's got 500,000 Like, that took years and years worth, and you'd be lucky if it turned into money, and the fact that that exists on TikTok and people are still sleeping on it is insane. So, Hey Kim, what we're going to do is put you on a list to have you back on if you'd like to come back on and message out to you, and I think everybody here got a lot of golden nuggets, we got a little tool that we can use, and we'd love to hear more about, you know how your current business is going how your future stuff with artists and stuff like that. That's the kind of stuff that we would like to have more of in our community. So I think that's cool I think you're following a pretty set path of like hey I've got this starting to figure out my digital skills. And now, how do I launch into a niche that you know maybe I've cared about for many years and I am an artist, I want to see that thrive so I think that identifying that niche and everything, I just love to hear more about that. So, love to have you back on. 

Kim: I can't wait, yeah that, that would be great. Thank you so much. Awesome, thanks for having me on. 

Matt: Yeah, see ya Kim. Alright guys, give him a follow, you can find him on TikTok I've had the handle up there, I got my dog going crazy out here, and you can find her on Instagram too, right there. So either way, follow on both go giver follow on both. And we'll be back here tomorrow same time it might be David might be me he's taking his little daughter on a little daddy daughter weekend, and might be me might be Dave but either way, we'll be here at 10am Eastern and with another awesome guests. Take it easy. See, have a good Monday, And, yeah.

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe, welcome to wake up legendary our Friday, October 8 episode, I mean we're one of the hundreds now with this. So I don't even know what episode it is but it's up there. I'm once again struggling with allergy issues so please bear with him in my sniffling and picking my nose and sopping up my snot and all that stuff I know that was graphic, but it's just the truth. And please everyone. Help me welcome a returning guest on the show. Elisa Kapelle right Elisa Kapelle

Elisa: It’s German

Dave: It’s German and you know, I'm just a good old American boy who just has a hard time with pronunciation so we're gonna stick with the first name, and I am so thrilled to have you back here, and you're such a bright shining light and are you always just happy and excited.

No. Always try to be happy. Well we have all the reasons to be happy, why not even talking live with you. We are matching. Today it's Friday. What would be better?

Dave: Well, the only thing that can be better for me is that if I wouldn't be having this allergy attack. Yeah, I can even get through that because, dammit, I know it'll be better, and I'm used to it in love, many people have it much worse. So, I am thrilled to have you back. Your, your first time being on the show was about six months ago or so is that right, let's say last Okay last last April? April of 2021? Okay, what if, if you all want to know. Elisa as, you know. I'm over here just sopping up, you know, snot. Sorry.

Elisa: I saw you on here the other day, and you were totally blowing your nose the same the whole time so bless you hope to get better.

Dave: I know but I was delivering that heat though. I know so I show up no matter how I feel. I had surgery two weeks ago and I had these big three and stents up my nose on each side. Maybe that's why I'm having allergies but I didn't show up during that but that was the only one time that I didn't show up. I think showing up and being consistent is a big deal. We talked about that a lot on the show. We talked about that a lot in this community. And that's part of what we're going to talk about with you this morning is how, you know, starting a TikTok account, you know, really changed the game for you right away and take action right away how taking action right away it's not so much about TikTok, sure, that's your story, but it's about getting into action and not just staying in learning mode but, you know, that people want to hear your original story, they can go back and watch that first episode but talk to us a little bit about what that means for you of getting into action right away starting to TikTok and start start marketing right away how that changed things for you?

Elisa: Everything changes everything. To be honest, I had the new, original content. TikTok was one year ago, when you started talking about that. I started my TikTok account, but I made so many mistakes on that account. That wasn't really, it was horrible and then as I have other sources of traffic to my business, I just left it out, because it wasn't working for me. Okay, so when Phil, a few weeks ago it was, I released my New York conflict TikTok on 22nd of September, it was short, two weeks ago, a new release, not the new training. I decided okay, now I'm going to do exactly what Matt is saying in this training. Now we'll grow this TikTok account, because it started two years ago, I started growing different platforms, okay guys never do that. Go for legendary teaching here, go for one and then grow the others. I did everything wrong. It's working but could be better, you know, audiences, not everything right. You can have your source of traffic and income coming through and make your sales with a small audience too. It's just, you just need to do the things on the back coughs very well, but an audience really helps to go and scale your business, that's true. So if you have an audience for example on TikTok people hear that we have, like, 100,000, subscribers already, You have this to show up. And then it's kale and has more traffic, more organic traffic to your offers, and that was my strategy at that moment when I decided to create a new account. Okay, so I was totally skeptical because it's already my second chance, my second time trying to do TikTok. And then it was on September 21 When I decided to start one and then I started already wrong because I didn't know that I needed my My phone number to connect with it to make it even that the algorithm works better. I just knew that after watching another training from that. But okay that's fine I decided to solve it. And I did it. And then on the second day in the second video. It was viral for 23,000 views today, and overnight I made over 1000 followers. So overnight I could already put my link there. And it was, my goodness, I've never seen something like that happening with me, I've seen it happening with other people, but nothing neat. It was something, it was a breakthrough, to be honest because everything that I saw that I, I've been seeing you and Matt say here every single day about you and about, about other people's and training us to make it happen, was really happening for me. So I guess, yeah, it was amazing. And after that I was blocked by TikTok. They block at one another. The second viral video that I thought they blocked, and I'm still waiting for the review. And I'm almost, almost with 2000 followers right now. Two weeks later.

Dave: Yeah, it's cool, it's cool. Yeah, no, that's the, there's one thing that I teach in the. I try to sprinkle it all over because a lot of people don't want to hear this because they just want to tell me what to click, tell me what to push. They don't want to hear about the psychology of this game. But, you know, I think a lot of success has to do with overcoming your own mindset, because when something's not working out or when all of a sudden something works really well. And then you get you get you get you get smashed you get blocked you get kicked off whatever, you know, it can, it can be either your break down or your breakthrough coming back from that can be your breakthrough or yeah just break down right that right there. And I remember when I was first starting affiliate marketing, this was back over 10 years ago, I was doing Facebook ads because Facebook ads was the only way back then to reach a lot of people fast, you know, there was no viral platforms back in 2008 and nine and 10 there was no TikTok, there was no Instagram. There was, there was Facebook was slower and snail shit, I mean YouTube was just, I probably YouTube is probably the best platform that I didn't take advantage of back 10 years ago, but I was doing Facebook ads and I was using company, like I was marketing network marketing training, and I would lose the company logo, you know, it so I was totally infringing on trademarks, and it worked like gangbusters. You know because all these people thought that I was the company, you know, offering them some special training to learn how to generate leads. So they were like, wow, you know, I didn't learn this in the back office, this must be some secret training or whatever. And I was generating leads like you wouldn't believe I was making sales, and I was doing affiliate marketing I was, I was selling training products and courses as an affiliate to all these network marketers of Amway and Herbalife and all these, so anyways I had a good three, four months, five month run of just building a list of 10,000 people, right, and making making multiple 1000 1000s of dollars profiting. I mean I was rocking and rolling I had leads coming in and back then for every email that came in and generated on my list I got an email notification for that every commission I mean, I was checking my emails and it was just flooded with leads and I it's just got me hyped I was like holy shit this is unbelievable. Right. And, all of a sudden I saw, you know, I started getting cease and desist letters from all these companies saying, Stop using our logos, you know, in all the sudden, within about a period of a couple of weeks, it all just stopped. It all just ended, because I kind of got busted. I wasn't even trying to do anything wrong. I didn't even know what trademark infringement was back then, like I was just young and dumb and just trying to get my business off the ground, and within a matter of a couple of weeks I just went from having this awesome thriving business that I was super excited about I'm selling, and people are loving the training and loving what I'm doing, by the way, they're not mad, but companies are mad. And what I had to do is I had to figure out, now what do I do, do I want to have a breakdown, or do I want to use this first big challenge in coming back from it as a way to have a breakthrough. And what I did was, because I had generated leads I started to learn, email marketing, and I started to learn how to market to my list and that's why it's important that we use these platforms we don't let these platforms use us. Facebook doesn't give a shit about Dave Sharpe, exactly gives a shit about Dave Sharpe, Instagram doesn't get it so I use these platforms like a son of a gun. I use them like they're a drug, right, yeah. Any day, it could get taken away from me. But what I'm doing simultaneously as I'm building email lists because if one of these gets shut down. Now I'm able to still have my email list, and I'm able to contact them, make sales, invite them to webinars, promote products to them, and so forth. And that's the name of the game every so often, we, you know, That's tends to happen over and over and over again, it's like, things work really well, things are really hot, and then all the marketers flood into the platform and ruin it. You know, and then something else comes up, but that it's not just you or me that's playing that game, it's also large media companies, it can't argue advertising agencies, we're all playing that game, that's, that's what happens in the United States of America is things happen to go wide open, then the government comes in and regulates them, or the company regulates them themselves as they see that users are kind of exploiting the opportunity,

Elisa: Email marketing is key. There's no leaving no business living without marketing nowadays. Yeah, yeah, totally right. And there's something very interesting when you reverse engineer. When you put in a marketing front, so you can from the back end. Right. Talk is just a small part of TikTok or whatever platform you're on, it's just a small part of the whole process. The most important part actually is what you are doing with your email marketing, since the last time that I was here in April. I remember that we talked about it in a marketing show because I was like making a huge amount of money with a small list. And my list is still not big. Okay, it's growing, but not that big. And since then, I changed my mail marketing. I put my effort on it because I knew I saw that the money was there. Another thing that everybody says I'm on is on the list. Okay, I have just 10 leads. So the money is still not entirely. When you start growing your list and start working on the reputation of your domain work in the emails that you are putting out there, and all the spam wars that you can't use and make it work for you, my dear, there's no way that you're not going to make money. And then at that time I was, I realized that I was doing, I was offering to my least other products, after having them there, obviously, and I was sending them, newsletters, was like putting all the leads in one list, and then I was sending our sin, a product that I was good on ClickBank, or warrior plus or anywhere else. And then I was writing emails and sending newsletters so only those that were in my list we're seeing that, emails, and I felt that lots of products like that. Then, a few months ago, two months ago, I decided on the products that's the most. And easily, without doing anything actually just having two or three nails, and then I put the emails in email sequences. So I create the flow in my mail in my email marketing. Now I have more than 300 emails, sent over automatically. So if I have one lead into my list today. Don't be too worried about them in less than 300 days. And I'm still working on it. I need to clean my list every time that I'm getting these leads, clean my list should pick the most opening rate possible. I have like a 70% open rate. First at least the first one that people are entering to my list, which is amazing. 70% is something that is very difficult to reach, imagine just to nurture with the good emails, then that's it. The money is on the list. And then the TikTok comes to bring the best quality of leads possible.

Dave: Or YouTube or Instagram wherever you're marketing at Twitter. But, yeah, TikTok is certainly a hotter way to generate traffic and leads. I'm showing here a graphic of what you just explained and I teach this in the blueprint. This is called your second helping campaign. And essentially, you know, lots of people call these different things they try to, you know make it their own, but the truth of the matter is, this is the fishing, this is a part of the fishing formula that I teach inside of the business blueprint. And part of it is the second LPD campaign, and generally in your traffic in your first helping is going to be whatever your first offer is, but just like any time you sit down for dinner, you might want seconds or thirds, and why shouldn't you offer your customers, seconds or thirds. So, so, for example say six emails go to follow up back to your first helping offer. And then the next six emails go to promote your second helping offer, and the next six emails go to promote your third helping offer, and then the next six emails or three emails or 10 emails go to promote your fourth helping offer. And yes, you can build out a follow up campaign that goes out automatically these emails go out automatically. That's the power of an autoresponder. An email service provider as they call technically but we call them autoresponders, because that's one of their main functions is the ability for you to be able to write an email and follow up and send them to somewhere else, some other product or service. And yes, you can build that autoresponder campaign out as long as you want it to be if you want it to be a year's worth of emails going out, you know marketing various different products. Imagine, you know, I was talking about this on the on the on the decade and a day this morning that I reminded people there's three different ways to make money in a business. Number one is getting new customers and what most businesses offer you as the opportunity to be able to make to get new customers and that's it right if you think about it, most dropshipping most Amazon most flipping businesses is all you're trying to do is just in all you can do is get that first customer. If you're not even really generating repeat business because let's be honest, most dropshipping most things out there that people are teaching is to get shipped products and sell them to people and just hope they don't refund them because when they get them they're so shitty. But there's two other main ways to make money in a business that's jet, getting redoing repeat business with the same customer or, or doing selling them something more expensive something high ticket. And so, you know, most people with most business models and I would even say, Elisa most affiliates, and even most course creators, you know, we're selling information products are leaving money on the table because they're not offering additional products and services to that same customer looking to get repeat sales, or to sell them higher ticket products and that is one way to take the value of a customer, meaning that when we, the way we look at the lifetime value of each customer is we look at how many customers have we, How much money have we made, talking about basically profit. Right, yeah, or or you could even look at it from a gross sales perspective, so you don't even have to look at it from your net sales you could just say how much overall money have I generated, how much is the total amount of sales that I have done. And let's say that it's 1000 square. And let's say that you, you know, you, have generated 1000 customers over the last 90 days to earn that $100,000 Then your average lifetime value of your customer over a 90 day period is $1,000. So there's a lot of information, a lot of things you can do with that information, you know that you can if you want to advertise you can spend up to $1,000 to generate a customer. A lot of this I teach in depth in the business blueprints, but the point is, Is that most of us are leaving a lot of money on the table because we're only focused on that first helping. And if they don't buy from that first helping we say well, something must not be working when really we have an unlimited amount of follow up offers follow up services, follow, follow up products that we could be offering via email to, you know, in our list, which could possibly get that person who didn't buy your first helping buy multiple other things, therefore making you more money.

Elisa: Yeah, and that's why you, you really need to work on your ideal customer avatar. If you really know the audience that you want to reach out to, you will understand that they have much more than just one problem that you can solve. So, for example, if you are in the fitness to health and fitness niche, you can go to Clickbank and find lots of products that you can relate to your audience. What I do when I'm searching for new products to promote to my list is. I checked the sales page in my self in the, in my avatars position, because my avatar is very similar to me. So that's why it's easy for me and then I watch the whole video, and I read all the sales page, and then I think, does that make sense for my audience. Will they like it or will they think okay it's a scam it's not something that is like, legit or something like that because if I feel something that doesn't match with me and the way that I nurture my audience in my lease and the way that I believe that they need to be treated. They deserve to be treated well, then I just don't promote. If no one resonates with me and at least I just don't promote, but you need to know exactly what, what are the people that you are trying to attract with your social media and with your traffic sources, And then it will be easier to make sense.

Dave: Yeah, no doubt, no doubt. On your mind well I love the I love the idea of going and looking at the sales page to, you know, and learn, you know, there's so much that we can learn from just going and looking at sales pages in, in going through people funnels, in just PR, you know, we, I think we so often approach marketing like consumers, you know, like, we just take endless courses, and we just we go to endless webinars and we're always learning, or we're always trying to find that next secret, and instead of looking at things from like a consumer perspective, we need to look at things from a creator perspective like a marketer like okay, what is this person do how are they are selling their product. Okay, they're using a webinar funnel, right, where they're using a video sales letter, which is what we use here at Legendary. Excuse me. If you come to our sales page you see a video sales letter it's a letter that was audio recorded with video graphics over and then we have a shorter form sales letter that pops up after the video is done, you know, how are people selling, and instead of just consuming endless courses and webinars and stuff like that, because you're always looking to learn how to be a better email marketer or better copywriter. Instead, you know, get, get, get used to looking at studying successful marketers marketing, and then implement trying that in your own business, and putting your own spin on it and seeing if that is something that will also work for you. Or, of course, I like what you said when you're looking for products to offer in your email autoresponder, go to various different products, and in, in, In, read the sales material watch the sales thing, like you're a customer, but also maintain the perspective of a marketer to say, Yeah, okay, I'm looking at this from two perspectives, number one, as a customer would I relate to this or would my avatar relate to this or would this touch on their pain points and offer them a solution that maybe I haven't already offered them somewhere in my product line. And also, also, is this a good funnel, are the mechanics here. To convert, If I send traffic to this are the mechanics of this sales process in this marketing funnel, are they here? So I actually can maximize my you know my, my opportunity I don't want to send people to something that's not going to convert, you know, so there. I like how you, how you don't be afraid to read a sales letter, or sit through a sales video and look at it from the perspective of your customer, stop, always being the customer. I guess that's what I'm trying to say, Stop always being the customer in look at it from a perspective of your customer and you as the marketer who is going to be sending them to this product or service, and in determine whether that's going to be a good fit for them and I say thing making that transition from consumer and you all always consuming being the consumer. Yeah, I mean the marketer and analyzing things from a marketing perspective, is a huge is a huge step in a huge mountain. It doesn't have to be a mountain, it can be a molehill but I think too many people in this industry take too long to make the transition from consumer. Yeah, around shopping and practicing getting ready to get ready to just getting in there taking action and putting it on your damn marketing glasses like a badass. Legendary marketing glasses and seeing the world through the lens of a marketer for God's sakes. 

Elisa: Yeah, definitely, yeah totally right and that's why we talk a lot about mindset here but right because my sense. That's not the way. If you don't, if you don't see affiliate marketing or, or your business, whatever it is, as a business, you are not going to make money, and I am always talking about this, this, this sales page that I've been researching. Guys, I do it for like one or two hours, when I'm researching one sales page in one sales page, we can see the sales page as a visitor, because sometimes visitors just take two minutes. See that page and decide if they will click on the bundle or leave, can't do that if you are trying to sell this product. This product as an affiliate marketer, you need to understand what is behind that video. If it's a good video, the copy is good in the first one minute and a half, two minutes, the copy must be the best ever. The quality of the page or the design and how, how are the words, what are the words that this person, this, this vendor is using, if it resonates with your coffee or not. If you're able to promote this, because guys it's not only about selling you, you are spending our time and your money. For me, for example, if I'm running ads, your time and money to send traffic to these pages so if you don't spend your time to see if it will be worth it or not. Oh, it's difficult to make it happen. That's why I guess. And it's a difficult thing for this switch is a very difficult thing, they will know that is something that I guess we always need to, to work on. I don't know about you but my dear this year have been has been very difficult for me in this area of mindset, because when you think that you are making money and then you just relax,

go down again. And then you need to rethink all the things and restructure things that are not working, and if you don't have the right mindset on that, you'll go even now, is a final.

Dave: You can’t relax, I mean you can't relax there's there's no, there's no I mean, you can't you can't. In my experience, you can't relax for long periods of time. 

Elisa: Keep learning is the key. 

Dave: Yeah, well, but be careful, because we just talked about learning and getting kind of sucked into consumer mode. Yeah, I want to go back, I want to go back a second. The other day I came across this girl's ad, and she is in a totally different niche. Okay, it's called the wing girl method. And it's this girl who's selling dating advice to men. Okay, it's brilliant, right, because who, who would you know most dating advice is just guys selling it to guys and it's when all of a sudden you come across a woman who's telling you how to get, you know, the perfect gait or the perfect mate in what is really going on inside woman's head, it just caught my attention and I think because she's running, I can go over here to her, her Facebook fan page. And I can click on her fan page and I can see under here page transparency what all ads, she's running ads from this page go to ad library, I can look at all of the different ads that she's running, because I think she's a savvy advertiser, so I can go over here it's not loading right now I don't know Oh, here it goes. I can look at all her different ads, you know, look at all these every single ad, I can look at and I can analyze, and I can take ideas from the dating niche, and the relationship and dating niche is the first niche back in 2009 that I actually caught my attention, not because I was looking for a date or may I was in a relationship but because I thought that it was just so fascinating that there were marketers that were selling, you know, relationship and dating products but anyways if I wanted to go. The other day I went and I clicked on her ad, and I sat and I watched the first couple of First I went to her, opt in page, it doesn't this look, doesn't this look familiar. Simple opt in page for any video from loving from world's number one wing girl reveals 99.7% of all women feel instant chemistry with a man who does this show me when it comes on, that's it that's called an irresistible curiosity based irresistible love. And look at this, learning the content omics page is very sensitive and may be removed Oh got over eight in today's October right. I mean, that's definitely something. Right, so I'm going to opt in here. Okay, and I'm going to show you in plus, look at this here she adds another irresistible offer. Enter your best email below and I'll send you the free training, pull ups and get a free bonus ebook 10 mistakes most men may make with women. So that's a great way to throw in just an additional little bonus to get somebody who may be feeling hesitant there to opt in to get them to opt in. So I click Show me the video. Now I come to this page. Does this look familiar to anyone?  It's a video sales letter. Okay, so it's it's her it on video, and likely she's going to have it's Clickbank. She's selling her own course. So here's my point. The other day I watched the video this is actually a different one, I watched a video of hers, but, but it was so compelling that the lead into the sales video was so compelling that I can easily repurpose that that lead in to make it my own because the psychology, even in a different niche because the words and the angles and the fear of loss and all that, that she was saying, can be easily transplanted into another niche with another offer but my point is is that, if I go to this and I look at this, I'm looking at this from the perspective of marketer I'm saying what is working on this, why is this lady advertising so much while she's advertising so much because it's working. No, amortizer continues to spend money on advertising unless it's working. I looked at her opt in page, there was five different takeaways that I could have, including, including, watch this. If I go to her opt in page. I could easily take. If I go over here to a, if I go over here to a Google Doc, and I just open a Google Doc. Right. And I just transplant that right there. And I just say okay, how can I how can I, repurpose this headline, you make it my own. Okay, so let me, let me just take it in the here's this is going to be my 99% of all women feel instant chemistry with a man who does this, how about this 99% Of all people who use this business model, find it have finally offered or more potential could even say who use this online business model find it to have highly profitable potential. I can get, I can get a lot more noncompliant with free video world's number one window reveals free video from world's number one online marketer, right, say you're a, you're an affiliate of legendary and you thought I was the world's number one online marketer you can easily say that 99% of all people who use this business model 99.7% Of all people who use this online business model, find the highly profitable potential 99% Of all people who, who watch this video, earn.

Elisa: Both their incomes and income stream. Now, once they're sure of their financial life.

Dave: So I mean, we can play around with this, right, yeah, they play around with this, but you see the point here, right 99.9% Of all people, who, who, who learn this strategy, find it to be the number one way to earn income online. Right. That's another one, okay 99% Of all people who learn this strategy find it to be the number one way to earn income online. And then watch this, what if I. What if I add a little sub headline that says, as a free video. It requires zero fancy tech skills or equipment. Okay and then you got the button right there, button just above, right, so here's my point is that instead of going around and looking at everything as if I'm the consumer in driving myself crazy with, with consuming everybody's webinars in sales videos and sales letters and getting on Facebook or TikTok and getting into the, you know, the guru gauntlet as I call it instead. Over time, the most successful people including myself. What we do is we analyze various offers, not from the perspective of a consumer but we analyze things from the perspective of a marketer and ask ourselves what is working for this person and how might I replicate it not copy it. But how might I repurpose it and one of the reasons why I always tell people and maybe if you've never heard me say this, you need to hear me saying this, this morning, is that I throughout my entire career, have rarely found inspiration from my industry, I always look outside of my industry, and this is a million dollar secret. If you guys really hear this, it will take you places that you have not been before because you will no longer your marketing will not look like everybody else's marketing, you're not look like you're the same person. Dude, offering the same thing that everybody else is offering, just like why just did it in five minutes in front of everybody. I went in, got a headline that I can use on an opt in page from a niche that is totally different and outside of the quote unquote make money online niche so now I'm able to introduce a offer or an angle, or a headline that all of these people out on TikTok or all of these people out on wherever are not seen why, because I got it from a completely different industry. Does this make sense, hopefully. How many of you heard, they're listening, how many of you heard what I just said like, is that valuable. No, I'm just, it's, it's fascinating. Elisa it's fascinating because sometimes you wouldn't. We don't pay you don't pay attention, and part of the benefit of this Wake Up Legendary is that we're here every day and we're showing people but you know what the downside is, is that it's free. And that sometimes they don't pay attention to what they're paying for. But this will stay in that little last 10 minutes, even demonstrating it for you. I've shown you. I've revealed to you in plain sight. How I find inspiration to write copy, and find inspiration to create content, and it's, it's a strategy that I've been using since the very beginning of business. And my hope is, is that you all will, and it goes through because you brought this up about looking at things from a marketer and creative creator perspective instead of a consumer perspective and when you look at it from that perspective, you can begin to find inspiration, duplicate headlines and then make them your own. And, and, in the world opens up to you you now become this person who's developing your own message and your own brand, and not looking like everybody else out there. That is a problem when you just sound like everybody else out there. There's nothing that's different about you in people if they feel like they've already seen what you're saying. Or they or they've seen what you're doing or heard what you're saying. They are. They're not unless they really resonate with you as a person, or they're not be as excited because they're, there's a part of your brain that novelty, when somebody feels like they are seeing something that's brand new there is a part of your brain that goes off in shoots various chemicals that get you excited and happy, because it's something that's brand new, and you can you experience this all the time when you see a woman walking down the mall with a purse you've already seen 1000 times, even if it's a Louis Vuitton, and you've seen that basic Louis Vuitton Brown, print, it's you've seen that before, but if you see a Louis purse that's got totally different you've never seen it before it's like, Damn, that's, it's just because of that novelty, you've not seen it before and there's a saying that even as an affiliate, you can promote the same product that everybody else is promoting. It's not about what you're promoting, it's about the hooks in the branding and the angles that you're using on the front end to get them into your world, most people are swiping away from you on TikTok. That's where you're losing them as right on the front end and right as they go your bridge page and your bridge, or your opt in page looks the same as 50,000 people, it's because there's no novelty, when they look at it, it just looks the same as everybody else. So I just invite you all no matter what phase you're at, to begin to tweak things, and add some original branding and look outside of our industry for inspiration, just like I did there within five minutes, and offer your audience a what I call a look, a different angle.

Elisa: You're absolutely right and I really need to do that, and that's something that I've been doing since I've decided to start this new channel, a new account on TikTok, about copy. I'm trying to get even better in my copy. I'm not that good but actually we need to improve it out, and Matt is amazing on copy right and you should walk with me, but Matt has always talked about a book, I don't know. Can I show a book here, you've been talking about this book for a while. This one I don't know if it's mirrored for you, the 16 word sales letter. My goodness. And it's amazing I didn't know about that. If all this Brazilian and I've been following him on Instagram now.

Dave: That guy's a beast copywriter.

Elisa: Unbelievable and this book, I don't know if it's more than 100 page and it's expensive, guys, it's expensive I taken a lot alone to buy this book, and it's something that has made my life completely changes because coffee is everything and Matt is always saying that here. Copy is everything, why don't you think that they saw this page and found it amazing, this fitness page, Because it could be amazing. You can't just click that, you need to click that button and master the opt in button the opt in a pop up. There's another unbelievable copy, copy is everything you're not gonna get sales without a good copy. That's why we need to learn and implement everything that we learn and this, this book, this game changer. Amazing. Fellowship. It’s more than 30 pounds, I just bought it's not a normal price for a book. But my dear is totally worth it.

Dave: So they're they're there I did break this book down my Cliff Notes, In, in early in the copy in the copy playbook. And so, that the book is great, you should own the book you should, I think that we should all we should all. We should all pay people for their value. I bought the book from Elvaldo. But if you, if I did just also put a link to the copy playbook that you can pick up and I've got Cliff's Notes in that in that product it's $1 Yeah. Who can invest in, ese. The cliff notes for that book, highlight some of the kind of the app just my Cliff Notes of that book. But anyways. Elisa: Yeah, like, you know, just learning this stuff, it's just we can go on.

Dave: You're a great guest, you're really fantastic and I just love talking to you . It really really gets me hyped up and I'm feeling better already. I'm still a little stuffy but much better already. So thank you so much, what would you tell somebody who is, you know, thinking about going through our challenge or thinking about investing in some education here, and who's might be on the fence or is just a lot of people are on the fence, it's it's I think I underestimate how many people are just on the fence here at to go through our training they just I think in life in general, what would you say, based on your experience here, going through training, go sitting on coaching webinars with us and stuff like that. What would you tell somebody who's been watching the shows or who's been kind of on the fence for a little while. What would you say to them, that might help them pull the trigger or make a decision about whichever way to go?

Elisa: There's something very important when he decided to go for a new venture as an online business, you need to see the value on the things to stop thinking about money, the value or the amount in money, how many, How much money are going to spend to have something you need to see the value on the things, if you see value on a training or here on Legendary, then you are in the right place. You don't see them just scroll down go leave and try to, but if you see the value. And I guess online business or everything that is online, regardless if it's a business or not because free content whatever you are, wherever you are congregating online. If you loosen up the value you don't stay. Try to see your online business, your new venture. What you can give to other people. But you have to share with people, and then you look for the price, or you don't even look for the price, other things, because if you already have the value, the price is just something that you need to trade. Right. So, yeah, I'd say, I'm talking about my own experience, I'm, I'm always, all the time that I'm researching new products, I've been thinking okay, this does it have a value. I don't care anymore, with the price on the product or the products that I've been promoting, I don't care anymore. If I see the value. I will promote them. So the product that I've been promoting can be 202 $150 or $1,000 or more. My people can see the value that I'm trying to share with them. You got it. I just switched your way of seeing things online, and then you will see that another world will open to you, then you will be in a better way than them. Now, if you're on the fence

Dave: Thank you for that, and obviously you can see I'm a little, I'm having, I need to go to do a neti pot and take a shower. Yeah. I try to get my head straight here that the allergies are just, they're going crazy, but that you have been fantastic, as I said, Thank you so much. I'm looking forward to a third round with you in the near future.

Elisa: It's a pleasure to be here with you, thank you.

Dave: Thank you. And I'll talk to you really soon okay Elisa?

Elisa: Guys, bye bye. Have a good weekend, everybody.

Dave: Yes, thank you so much. All right, my friends, as she said, Have a great weekend go and follow her. I've had her handle up there. It's _Elisakapelle_, that's my American pronunciation. You guys can screenshot that go follow her and write it down very quickly. I've had it all up, and, and yeah, add her to your support group and lift her up like her stuff comment. And that's what this community is all about. Yeah, we'll see you guys back here on Monday, have a fantastic weekend we'll do it again next week all over again. And, be Legendary, get out of here, have a fantastic Friday, and we'll see you really soon, bye bye. Peace.

Below is the transcription for this episode:

Dave: What's going on my friends welcome this is Dave Sharpe this morning we have, we have. Right. I'm gonna tell you something if you get a chance to be able to see this man, this man ain't playing with that beer game, you got to see what I'm talking about here a second ago I had a beer back in 2015 but Brett, he has a, he's a full time chiropractor as well. And he's starting his journey online so let's hear what he's got to say Brett Welcome to the show my brother.

Brett: Pleasure to be here to say the least. Thanks for having me. 

Dave: Hey, you're welcome, Man, you're welcome. Where are you calling from?

Brett: Actually if anyone's familiar with the flag behind me, I'm actually out in the suburbs of Chicago 30 miles west.

Dave: What is, what does the flag mean, is that something that's related to the state?

Brett: It’s the city flag, yeah.

Dave: Yeah. Well, I'm not sure. Well I'm not from Chicago so that's why I didn't recognize it.

Brett: Yeah, some people might recognize it, for sure. All right.

Dave: Well cool Brett man, well welcome, And, you know, glad to have you on. You're a full time chiropractor, what, what, what led you into the, the crazy world of online marketing, how did you get here, how did you find us and, you know what, what, what did that journey look like in a nutshell,

For sure. Well, TikTok, like most of us here. My wife had downloaded the app, and you know I just was on the couch, or on my chair, you know, watching TV or whatever and just constantly hearing her laugh, day in and day out, it's like okay well, Facebook's kind of depressing, getting away from that I could use a laugh so started going on TikTok. And, first it was kind of political. And I really had to actively search to get out of that algorithm. And then all of a sudden this make money online stuff started popping up, and slowly but surely more than seeing it more and more and more, and I watched it for months, you know, thinking about it, thinking about it. Should I do it, you know I want to do something else because of what I do. Those who make me money I trade time for money. That's just how it is, I could open my own practice, but it's not exactly very advantageous. Time for anyone to open anything new right now. So, I wanted something that I could passively, make some money with and look in, and obviously the more stuff you see the Facebook, or the Amazon FBA drop shipping all that stuff kind of looking into this, this affiliate marketing, seem to be the one. I mean, easy with my schedule, aren't as far as something that I can do where I don't, maybe have to obviously learn it all on the front end but get to a point where it can be, you know, one to two hours a day, you know, easy something to do on the side. So I kept seeing this 15 Day Challenge and it was this I think his name's Len, Hoy JR. He's the bald guy who moved to Thailand, and I remember seeing, he just on a whim, packed up three bags of his shit and hopped on a plane, sold everything and went to Thailand to just kind of live his dream and he's doing right over there. So I bought it from him. Then I sat on it for like two months and I didn't do I was like what am I doing, you know, and I finally started it got hooked up with Andre, who is watching, he's been a huge help and just kind of snowballed from there and I, I really, you know, I met with is it MLM, is it a scam is it this back because I don't just buy things just to get into things. Sure. And it was, and I got in and, I mean just the story was told, and just got hooked up with Andre went through the challenge brought into the education. You know many nights until 2am, watching videos, learning just constantly grinding at it, and now I feel like I'm to a pretty good point where I'm starting to implement new things and have been very blessed and obviously your story too is extremely inspirational as well. Very very similar in a sense made in different ways, and it's definitely been a shining light to say the least. Having this kind of be implemented right now. 

Dave: Yeah, a cool man made some money and felt hopeful about it. Yeah, you've made, you know the right decision as far as this season of your life anyways?

Brett: Absolutely, because me and my wife we like primarily, you know, passive income, it's cool waking up and seeing deposits in your bank, checking accounts, that's pretty cool. But you know me and my wife you know I'm a chiropractor, she's a therapist, the big thing that I was looking for is to have something else pay the student loans that eventually pay off the student loans and then, you know God that happens I'll be able to do whatever the hell I want to do. You know what I mean. After that, that was kind of the reason you know to free up more of our income with what we get with our bonus salaries with our jobs and then have something else take care of that and then hopefully really take care of that. And, kind of, you know, hopefully, that's the idea, as far as that goes, and then whatever happens after that happens is what it is. Yeah. Very similar stories more than you might even realize my wife is also got a degree in psychology didn't quite go into becoming a therapist, but she definitely did a lot of counseling in her, even with her bachelor's degree, she worked in different social service jobs, mainly at addiction and homeless shelter for a period of time as I was kind of building up business in, in, kind of, you know doing my thing for several years until finally I was able to retire her I guess if you will from that career and pay off all her student loans for her. And that was a big, that was a big thing because, you know, when she was going to college, her. I don't want to I don't want to incriminate her but she did, you know, she did kind of whatever it took to go to college. Her father was sort of a strange stim, and she needed student loans, and, and I'll just leave it at that. And, and so, you know. Now she works here with, with, we work together on a daily basis and it's, it's, it's interesting being in a relationship with a therapist too, though, isn't it, Matt also like that it's just been good for me though she's been really good for sure.

Dave: Yeah, I mean my wife's the best thing that ever happened to me and, frankly, she's, she blesses a lot of people with, with, with this infinite wisdom she tends to pull from her. I call her mother earth. But, but, dude, it's great. It's awesome. Somebody explains why she married Dave. I used to tell this. I used to tell this joke. That was like he was a client of hers, and then she was like Dave, would you please stop telling that joke that that just is the most embarrassing shit ever. You know, even though it's, It's a joke. But what so what, what, um, what has been the, what do you think the biggest thing right now that still keeping people from pursuing some sort of alternative income stream or business or side hustle whatever you want to call it, because it was a side hustle to me at first as well until it became a business and then it became a career. What do you think is holding people back, you mentioned a couple of things you sat on for two months. You watch for another three months. So, even you who's now rocking and rolling had lots of little moments that turned into two months, three months here. Why do you think people are still even after everything we've been through recently that has shown that nobody has security, and that anything could happen at any time. Why do you think that people are still full floundering, if you will, or one foot in one foot out, I mean, what, what could you say that other people might relate to, and then eventually maybe we could get them off the fence?

Brett: Comfort and familiarity, maybe lack of control, learning something new, and being scared because you don't know what the hell is going to happen until you do it and I appreciate all the time in my videos and you know that was the big thing, you know, you know, I'm from Iowa, you know, when we get off work, you know, we'd go to the bar, have some drinks and it was kind of like rinse and repeat, you know, doing that and then just being comfortable and my dad, you know he's worked his entire life, he's a farmer, never traveled or anything like that never got out of his comfort zone with anything different. My mom a speech pathologist, you know, worked her butt off for 30 plus years, you know, doing her thing but trying something new and start your own business is something I've never done, you know, I work for chiropractors I'm an associate chiropractor, you know, and just knowing that even want to start something like that, that's scary. That's not something that, you know, the weak at heart can get into running a chiropractic practice with insurance and Medicare and all that stuff that you have to deal with. So the unfamiliarity of me not knowing what the hell anything, how do I get traffic, how do I even a funnel, what is that like what do you know, how do you implement all this shit together. You know what I mean and it was, that was the biggest part of it, but I knew, because I, you know, got three degrees, a doctor, you know, did many things that I didn't think I could do before I did them. And it's like, I know I can do it, if these other people are doing it I know I can do it I'm not stupid. You know what I mean. So, it was just actually just putting that second foot in and just diving right in and actually doing it. And that's the thing I think is the biggest is unfamiliarity being scared.

Dave: Yeah, I, I like to, I like to say this, you got into business, you didn't get stupid, you know, because that's what somebody said to me when I was getting clean over, you know, some 13 years ago they said, well you got clean eating get stupid because all of a sudden, you know, here I am reppin and running, you know, doing all these hustles and surviving out there on the streets and then all of a sudden I get clean and I'm a normal member of society and I act like I'm dumb like I don't know where to get a meal from or what in my sponsor my mentor but he got clean he didn't get stupid. What would you do if I wasn't here to give you advice, you know, though I think that that's true when we go into new territory we especially if they're, you know, our people around that, you know, if we were alone on an island we would have to figure it out but for whatever reason, when we're going in new territory. Maybe it's the conditioning of the school system whenever to where we can get our hand slapped and get an F and get graded and we have to get validated by other people. But there's, there's, there's a tendency Yeah, too, not too, too, too tu video tiptoe like, Am I doing it right like in have all this sort of fear. And it really is. It really is a problem and I don't yet know how to overcome it except to put real people like yourself, that's why we do this show every day with our actual clients and affiliates instead of other gurus because it's like how are everyday people overcoming these challenges in these fears, and so what are some of the things you sold us some of the self talk. Well I can figure things out, you know, I've been through stuff before I've overcome. What else do you think, helped you to get off your own version of your own fence because that probably looked different than other people's and got moving through education, and then got movin into action.

Brett: Well I know I have a good story. You know, I know I can motivate people. I've really really really worked on being as positive as you can and really just the art of not giving a fuck. And just as far as taking those steps and initially doing it. You have to just put yourself into it, stop thinking about it because what can happen is you think you can, you know, learn all this stuff and even keep going even when I was starting the program oh I need to learn this and do this and do this a little bit more, and build up my comfort level and build up because the more I know I think the better I'll be as far as being ready goes, and, like, I can't, and I had a talk with you know someone who's you know I chat with and follows me about this whole thing. It's like you think you keep, you know, learning and learning, and that's gonna make you jump and that's gonna, you just have to go, you have to just put everything aside, you got to know that you're going to get uncomfortable as hell, I made my first video I mean I'm a very outspoken very, you know, in your face type. Dude I don't put up with any shit whatsoever. Very hard headed in a good way, I think, and I know I can talk to people I know if I can put myself out there and actually just do it. I know I can give a good product to people. And I know I can motivate people and helping someone like with what I do, you know, healing people with my hands, there's nothing more rewarding than that, helping people change their lives, you know, by doing this that was on the other end as far as making money yeah sure whatever that's that's great, that's obviously why we get into it but I am definitely tuned into helping people, you know, kind of do what I did get more confidence in themselves, and taking that jump and then seeing, you know, everything fall into place and like you said, if you help people get what they want, you'll get what you want, and I'm all about helping people try to get what they want as far as this goes and other things so it's just a matter of you just gotta like, Get over yourself and just dive right in. You're going to be uncomfortable, but you gotta do it, and you have to be consistent, very consistent too.

Dave: Is that something that you that you lacked at the beginning or at some point in the journey whether it was the education phase or more of your action taking phase, where did that being consistent, become a must for you to where you realized, oh this is an essential?

Brett: Yeah, I mean because, you know like on TikTok and you have been watching this show too and consistency that we're just keeps coming up, and they're right, the more you stay in front of people's face, the more they're going to see it, you know, you might not sell them on the first, second, third or 20th video, but you could get them on the 45th or 50th video. You know what I mean and trying to make at least a video a day, something, you know, When I was early on, making videos, it was like pointing and doing this and not speaking and not telling a story and not like letting my, my personality come through, which is also I think pretty valuable. Yeah but just getting to the point where you know you just gotta do it and I come home after work I got to drive home half hour, I already have in my head what I'm going to do I'll knock out a video, I've gotten to the point where I've I've taken, I've done so many TikTok, you know, it's like boom boom boom and it's like, oh, edit, edit, edit and it's like I'm teaching people I don't even know how to do any of that shift before more I did it the better it gotten the more automatic it gets to just build a new habit. I just matter is diving in and doing it, honestly, day in and day out, for sure.

Dave: Well for me accountability also equals consistency for me because I'm not a very consistent dude with things that I may not particularly enjoy doing or that are hard like so for example, working out, like if I don't have some sort of accountability piece built into that whether it's a trainer waiting on me or somebody that I'm checking in with on a daily basis or something that I'm doing, to stay accountable. I honestly at the age that I am now I used to have more motivation to do it, and but now I'm like I would much rather just sit around and work or do nothing than exercise that's just the cold hard facts, I'm not the guru who gets up here, and tells everybody to hammer it every day. I mean, look, those guys exist out there I guess but I'm not one of them. My reality is that I'm tired as shit. I have two little kids at home, running a business. My ass is tired, man. I'm just tired. I'm getting tired man, I mean I don't really, you know, I was talking to my buddy the other day, who's got what one of my daughter's five year old friends came over and he's just like, Yeah man, he's like I am exhausted. So, that accountability piece with his show this, you know, this is my accountability to create content on a daily basis. You know we're doing ads and so forth too and I have an accountability partner and Matt there for a lot of that stuff. So are you you're, it sounds to me like there's two things going on that are holding you accountable, number one, a routine, and number two you have now under value this everybody you have now built up an audience who's actually, you feel accountable to your audience to stream content is that is that on.

Brett: Yes, because they come to you and with, like how I was with, who inspired me, and you know yourself coming into the program and just continuing on what I was doing. Seeing those people, you know, do it. And, day in and day out, and they're just living examples, And you see the momentum they're building, and you see the content they're making, and the more you do it to like my videos, like I used to, you know, I can go off on tangents as you guys are probably seeing here, but you know, getting shorter content you know so you can play the algorithm learned how to develop through that, you know my contents gotten into more streaming stuff, more like you know choppy snappy videos you know stuff to get you just develop this stuff over time and as you do it like your comfort level, level builds in so many different avenues with all of this, you just get to the point like everyone said when they finally get to that point they're just doing it and they're doing it well, you get to that point where everything's working. And you're gonna have ups and downs for sure, you're 100% going to have ups and downs, peaks and valleys for sure. But the biggest thing too is I always really, really try to stay positive and the art of not giving you know, a fuck or putting too much thought into some of the not so good stuff to what's actually worked for me and just continue to try to learn and grow all the time.

Dave: So you've mentioned that book art of not giving a fuck a couple of times that is a book that was actually written?

Brett: Yes it’s a good YouTube video too, and I play that fairly consistently.

Dave: Okay, well maybe that'd be helpful for everybody who's paralyzed with giving a damn about what everybody thinks well there's levels there's given a dam and give it a fuck I think given a dam is where you're kind of concerned giving a fuck is where you're absolutely paralyzed by what everybody thinks you can't you give too many fucks. So how do you give less fucks? How do you care less what you learn from that book or what you have, what you have. What is from that book, and also from your own learning, you know, through doing this, how have you started to give less fucks? I mean what have been your major takeaways from either that book or whatever, that has helped you that might help those listening?

Brett: Well my profession to is really kind of, you have to have that mindset because I'm a chiropractor, it's not things that people have ever heard about the present 13% of the population sees a chiropractor, you know, so I'm like talking to people who, who come in, and I know I have a good product. I know what I got. I don't care if you want it or not, it's gotten to that point, if you want it, I'm going to ride with you. If you don't, I don't give a shit. I used to be when I was first out of practice if someone wanted to like you know come in and you thought they're going to be a good patient for the treatment plan and whatever then they cancel after a few visits and you're like, oh, you know, the hell. What did I do? You know why God what did I say what happened like why it's like, you know, sometimes this shit doesn't come down to you, it comes down to them and you need to keep putting your, you know your negative thoughts around what they're doing. Yeah, and so doing and being a chiropractor for 10 years and it being in a high volume practice seeing over 500 patients a week. You know, it's a rotating door, and we have great reviews, we have a great, you know, community, and we have a great foundation. And if you want what we got. You're going to come and find us and you're going to come ask us for it, you're going to get it. Same thing with this if you want what I have as far as coaching or anything like that. I'm going to give it to you and everything. If you don't, if you chat with a couple lines and like oh I'm just thinking about that I don't hear from you. It's not on me, it's on you, you know, I'll be here when you're ready to come around. Normally my mom also is big, she's an Italian hard, you know, hard headed Italian, great, great woman. She, my whole life showed the art of not giving that book, my career, my as my mom, you know, you know, it all kind of tied in together and to me just really developing, I don't give a damn what people think about anything. 

Dave: I want to point out the fact that, if you are riddled with people pleasing characteristics of your personality. It's not just this, it's not just your marketing business that's going to come out as you so clearly pointed out a chiropractor view illustrated the perfect example of how you could drive yourself absolutely crazy with giving a damn what, you know if somebody cancels Oh, what did I say what did I do, I must have, you know this or that.I did something wrong.

I mean, I'm not good enough, you know, maybe they went back to their old chiropractor, maybe they went on to find somebody else. But I just think that how we do one thing is how we do everything. And so if we're having certain personality shortcomings, or, or, or, you know, mindset issues come up in, in our, in our marketing business. It's not like we're going to go over here and do Amazon or we're gonna go over here and do drop shipping or we're gonna go over here and open a popsicle stand, and all of a sudden, we're just going to be successful because it's the business it's not us. No, we're gonna go open that popsicle stand in for every person that walks by, we're going to have that same likely reaction that I look at him on what is there something wrong with my stand is my hair. Do I have a booger hanging out of my nose, I mean there's going to be constant, what's, you know, this sort of patterns that are going to come up in so it's a great point and I think that if we're if we're all honest and we look back at our life, we'll see that the things that are coming up now in our business, although they may be more front and center because this will bring out all the things that you need to grow, all the things that you need to work on this business being an entrepreneur will. But if we look back over our lives, likely we have patterns, and we can do one of two things we can avoid in go in, say, it's the thing, it's a scam, it didn't work, I didn't get supported whatever in blame others or we can say shit, I am a people pleaser, I give a shit what people think way too much, it paralyzes me, then I get anxiety, then I get depression. Then I go into a cycle of looking for the next hot shiny thing, shiny object syndrome is is not, it's, it's, it's, it's merely a symptom of something, as you would probably say doc that shiny object syndrome is a symptom of something deeper that's going on inside of us that likely we are avoiding agree

Brett: 100% Absolutely. And, you know, when it comes. Like I say, you know, getting uncomfortable, and on that point with the Amazon FBA and you know, I see I started seeing and that's what I was kind of gearing my content. I was like you know trying to think of content, but let me show all these people I got a couple stories, you know, a couple you know some different ways to make money online, which is good and valuable but it can also attract kind of the wrong crowd. As far as that goes. I had an instance where I'm kind of getting off on a tangent here, I had gotten a really good viral video with doing voice overs, which is something I've kind of wanted to do for a long time and I was kind of attracting a different crowd, kind of a very bitchy crowd, and you know they were kind of crying about you know oh my god you didn't say that there was a, you know that there was a membership or blah blah blah and it's like okay sorry, you know, my bad. And then, you know, having people, not caring, you know, not caring what they think or you know, stuff like that because I could have got really derailed by some of the comments and the bullshit that was coming that way. But like I said I don't care, and even on the Amazon stuff, you know, going out and we actually did. I signed up for an Amazon affiliate account. My wife likes to go to TJ Maxx, Marshalls and all that stuff. I was there scanning stuff for two hours while she was looking at shit, and I didn't see anything that was like you see on TikTok, oh look at this $37 profit let's buy 10 of these things, let's put them in boxes magically and take them to UPS. And I was like doing that, it's like, this was two hours that I could have dedicated to doing something that I heavily invested in. With this affiliate marketing instead of getting all these distractions and you had a seminar I sat into on the way up to Wisconsin for a wedding and talked about honing in on those distractions and kind of really focusing on your purpose and what you really want to get out of this, as far as that goes.

Dave: Yeah. And I think the difference between building a business like that, and building a business like this, is that you're building a real asset with this business, okay you're building an audience, you're building an email list, you're building. What is so what makes sites and companies like Facebook so valuable, which is their database in your ability to be able to then follow up with that database and sell to them over and over and over again and build your business, three ways that you can build a business which is do get new customers do repeat business with customers or sell customers higher ticket services and products, you know somebody who buys, you know, let's take your wife for example say she got in and was promoting some, you know, personal development or overcoming addiction or putting your marriage back together. A low ticket product on the front end, and then she sells her therapeutic services or coaching services on the back end, selling some sort of a make money online offer on the front end and then selling you know courses coaching and events on the back end, even if those events were just virtual. So, it's an asset versus going around and scanning, like you said, a product that's flipping, that's called flipping and flipping is not a business flipping is this flipping is a you're self employed, that's on the left hand side of the Cashflow Quadrant, because the minute that you stop flipping is the minute that you stop making money.

And this stuff with your content and just being on the platforms that we are and like you said, building an email list and leads it's the gift that keeps on giving for both parties for you and for them. So yeah, yeah and it can be very passive.

Dave: And believe you me, everyone. You know, when you get into selling information and you get a new when you realize and that's one thing that I really this stood out to me at the beginning when you said I know I have a good product you weren't talking about your chiropractic services you were talking about you, in your ability to tell stories, your ability to deliver education and value, not with hands. Okay, with, with your mouth and, but not just I'm talking one on one, but talking one to many. And even having your videos viewed hundreds 1000s 10s of 1000s of times over and over again and that's one of the things that we forget about the power of video sometimes I think, is, is that, these videos in many that I've created, whether it be a sales video or video that we've posted on YouTube or whatever, get viewed, 10’s of 1000’s Our Wistia account that hosts, our challenge videos and our sales videos has millions and millions and millions of views, where I have been speaking to you and others while I was sleeping or laying on the floor with my nine month old son.

Brett: Yeah, I still get likes and comments and messages from old videos from month ago two months ago and still make, you know, inspire people and talk to people even make sales from videos, months ago, I mean you see just the likes to keep it's like oh I made that video, I used to have a really long beard, and I still see you know those little TikTok icons popping up with that, you know, Bengal beard that bald head, and it's like, oh, and then they messaged me or then they comment and then I engaged the comment then it turns into a message and it turns into some sort of inspiration, motivation or money. So that's, I mean it's like I said it's a gift that keeps on giving. And those, those videos are TikTok videos are going to kind of keep going, Instagram a little bit of a different story I've kind of noticed with Instagram there could be like a spike and then like that. not the case with TikTok and I recently just got on to Pinterest so you're kind of building that Omni presence that you're kind of been talking about just putting yourself out there on different platforms and just while you're doing that educate yourself on how all this shit works, and figuring things out as you go.

Dave: And you know that will be another one that comes along here within the next year or so, that's bigger, better, faster, quicker smarter, more viral that even TikTok is, you know, in that's the game I mean, since I've started all these platforms have either been invented and or changed so much with so many more components and functions, and now every all these platforms are crea are competing for our content, they're there, they're making because they realize, or excuse me, because we realize the power is in the people, it's kind of like how governments work right to where government will get it, you know, established and then, you know, people will remember that they have the power and then they'll but but your power only is only as powerful as how you sort of, you know, sort of how you move in organized together and what's happened is creators have learned from other creators, that's one of the values of this community is creators have learned from other creators, and so many of the, you know, many of the content creators have gone over to TikTok because there's been, you know, much more virality there than on, you know, Facebook and these other platforms. So now they're competing, and what's going to happen is is the pot, the opportunity is going to get sweeter and sweeter for us, Because if it's not, if that platform doesn't provide a good feed to where it's easy to upload to where our videos have a chance to get viewed if they're good into where they give us a good part of the revenue share. I mean YouTube gives you a part of the revenue share. Think about this, TikTok has not even done that yet. It's because creators haven't picked up on the fact that TikTok is building its platform from our content, eventually creators are going to start demanding that they share revenue with us so those of you who have built up a channel that maybe has 14 1550 or 100,000 followers, and you're getting a couple of 100,000 views per month, you may be making 10,000 a month, but then all of a sudden, let's say Rick Rock comes up in launches over here and they're paying them, they're just as viral, and they're paying content creators to create sharing average advertising revenue, content creators are going to go over there and TikTok is going to be forced, and you're going to suddenly get an extra 10,000 a month in income. Right, that's what's gonna happen.

Brett: It's a constantly moving field goal post, it's a moving target, and you have to be ready for how far it goes away or how far it goes over there. You don't even see it at that point in time, it's going to ever change the landscapes gonna ever develop, and that's like when I've, you know, I get to these little comfort levels where I think implement different things and recently, you know, TikTok to Instagram, then just start up on Pinterest, recycling content, you know, getting that tick save after remove the watermarks you know just repurposing re, you know, putting that material out there and letting it do the work and just try and try to stay engaged as much as you can with your comments and everything like that, but that's what I'm doing I'm, I've gotten to the point where I'm comfortable with doing that, you know I wasn't that something I could do maybe a month or two ago, you know, handling everything but as I've gotten more familiar. I've been taking those next steps to try to keep hitting that moving field goalpost right to try to keep hitting that moving target, because it's going to change again, the algorithm change for tic toc and everyone was like, broken, you know, and it's like, you can still get good views and shit you can still make sales like quit being negative about what you can handle re evaluate what you're doing, learn, and fucking move forward. That's what it just comes down to, and I've had to do that my entire life with everything, I mean it's just something that's definitely been entrenched in me and I'm a little easier for me to do that but you can anyone out there can do it for sure 100%

Dave: Generate leads, generate leads, as much as you can get everybody I think it's important for us as marketers and content creators to not just put content on a profile but also remember that we want to siphon leads off meaning that we don't want TikTok to simply own the data you want to own the data too. And that's a powerful part of these platforms as you can get somebody who is a simply a user, in which the platform connects you with, and pull them off of that platform to give you their email address, and or connect with you and give you their phone number, And or whatever write to her know you have a, you can get them subscribed to your community text message list just like we have every morning where we text people out. Because now what happens if all of a sudden TikTok goes down tomorrow what happens if your profile gets deleted tomorrow? Well, you can email your tire database and say, Hey, I've got a new profile over here. Or hey, I'm just going to email you for the next month or whatever. I think we don't put enough emphasis and this is my responsibility and I just want to make sure that I mentioned it this morning, too. Don't neglect your email list, don't neglect them out the idea of generating leads and get good at sending them, interesting, just as valuable information and make them feel like insider for being on your email list, like they're getting something above and beyond for being there so they pay attention and look forward to getting emails from you.

Dave: And I've gotten, you know, as far as, you know, using the funnels and build the email lists and the leads you know I will and I got AWeber, I will just, I'll randomly throw a broadcast out to my opt ins, people who haven't bought you know I got my email list you know I got people, you know for buying the challenge, often and in that buying. Let me email, Hey, how you guys been doing just want to extend you know I'm just thinking of you, you know, thinking about maybe you know taking that leap, I want you to know that I'm here for you, calls zooms, whatever, and I've had a commission pops up into the email, and then just sending out that broadcast or just staying in front of them, because sometimes you're not going to get the sale on the first try, but you can stay in front of them eventually you can it's like with my profession. If your patients like it if they fall off the wagon for a while they'll be back. You know what I mean, they're going to come back and, you know, you're just always just put out what you put out, do what you got to do, but stay in front of them as much as you can, because it could be that email or that video that finally inspires them to take that leap.

Dave: Well Doc it has been a pleasure. He's about to know what I'm about to go to the damn chiropractor. Yeah, I love my chiropractor, I love my chiropractor.

Brett: We all have a spine, we all need him. 

Dave: If somebody is on the fence right now, getting ready to enroll in our challenge, something that you went through and educated yourself with what would you say to that person, in terms of based on your experience the value that you got and what you might think they could get from it too. All the way from a little bit of learning to a life changing experience.?

Brett: Well, nothing's gonna happen if you obviously don't do shit about it. So you have to obviously get comfortable with being uncomfortable. And know that nothing's going to change if you don't do anything different. If you keep waking up and going to that same job, or doing that same thing that same Monday through Friday and the same weekends over and over and over again if you don't do anything different, nothing's gonna change. You owe it to yourself to find something out about yourself, and I did that. I didn't think I would ever be an online marketer or having an online business or even have a business they're called my own. And when you have it when you learn it and everything it's pretty fucking cool. It's pretty cool and it's pretty damn cool what you can do with it too. And you can do a lot of different things. You don't have it doesn't have to just be what this guy's doing or you can have your own hobby or you're on whatever and you can make it into something. I have a new project going on right now called Dr Brett’s corner I started last week started the TikToks are the Instagram, and it's me talking and given tips about diet exercises and that I've got products I got funnels and I'm trying to build a community on TikTok to get the link up I've already got products picked out like you know the TRS system, you know pro buy, you know, and then because people listen to what I tell them to buy, as you know as being patients, you know, it's like why don't I turn that and make it work for my profession, something I naturally do every day and get paid for it without actually having to use these guys. So, you owe it to yourself to try something new, and to, you got to believe in yourself and give yourself a chance, seriously

Dave: Awesome man. Well we can find your money online and affiliate marketing, content in channels at thatbeardedaffiliate What is your, what is the Doc, what is the chiropractor and what is that channel is or going to be.?

Brett: So it's basically going to be you know, motivation, inspiration,

Dave: Oh you don't have. We can't follow it.

Brett: It's up, you know, I do a lot of fasting, I do like you know dieting, you know, so my experiences with my dieting and stuff is still very fresh.

Dave: Sure. I was just wondering what the handle was so we could follow it.

Brett: So it's Drbrettsorner

Dave: Can you guys post that in the comments below so people can go look, I mean, if you're looking for, why not in this community is everyone is is is every kind of, I would say need or experience that you might be looking for, there's probably somebody in this community, who has it and why not follow and listen to somebody who also understands this other interesting and unique part of your life, which is what we do here as online marketers, so I'm going to be following you there Dr Brett's corner I'm just as interested there as I am, at that bearded affiliate, but I know you're a busy man. I'm gonna let you go, come back and keep us posted on your journey. I know this is just the beginning for you, brother.

Brett: It is and it's gonna be a great ride. I know it's gonna be. So, I'm excited.

Dave: Awesome. Awesome. All right, doc, we'll talk to you later, brother. Okay, thanks for coming on. All right, we'll see you. Thank you, see you buddy. All right, my friends, there you have it. Okay, from all ends of the spectrum, interesting folks, and, and I think for me I take away, whether it's somebody who's 18 years old in there just graduated college, whether it's somebody who's a chiropractor or a dentist or an attorney, we've had plumbers in carpenters in stay at home moms, you know it's it has nothing to do with who you are or where you came from, what you look like, sound like it has to do with what you want out of your future, and if you want something that's next level if you want something that has more freedom. If you want something that has more flexibility. And if, as Dr. Brett said, if you want something that gives you the ability to help more people on a larger scale, then maybe get off the fence, maybe get off the fence and give it everything you got. And see what happens and we'll be there to support you every step of the way. Be Legendary, stay Legendary get out of here. Have a great day and we'll see you back here tomorrow, Peace.

Below is the transcription for this episode: 

Matt: Hello everybody. It is Wednesday October 6. We're live. It is a beautiful day here in Phoenix, and even more beautiful day, where our guest is calling in from, which we'll find out here in just a second. For those of you who are just tuning in, maybe you're just scrolling Facebook and you're like oh my gosh. It's Legendary. What's up, good to see you happy to have you here. Every Monday through Friday at 10am Eastern we have a Wake Up Legendary show that we do with live guests, it's unrehearsed I mean I just walked into our little recording room online. We use the stream yard for that. I just walked in, and five minutes ago said, Hey, you ready to go live. So, we are going to live with Valentino, what's going on. I would tell everybody where you're at and where you're from and where you're at currently and if you could give us all a nice little view of that beautiful scenery again, that'd be great.

Valentino: For sure. Well I'm originally from Romania so that you had another guy from Romania like last week. Yeah. I was born and raised there and I went to college and university there but then I moved here in the south of Spain, like five years and a half, because of the weather, like we're in October and it's super super nice and we're gonna have a lot of super nice days by the end of the year. We always wish to live by the sea and here we are. Yeah, living here and working here and I'm just in Spain. So from where, from where I, I can see the African coast. Some people here on the beach, sunbathing. Others are already in the water so even the water is pretty cool. Now what's the winner, really nice. Yeah. Yeah. I'm glad to join you, glad to get the chance to speak. I don't know, let's crack on. 

Matt: I love it. Yeah, so. So you're in. Can you, can you tell us a little bit about what you're doing sort of as a job and how you're working this and are you full time online Do you have a job. What's your journey online?

Valentino: My journey online is pretty short. I just started like this is my first, my first venture online. I always had like this, this business. The other business has a business. I like supporting my wife and we started and when we were in Romania, we just went critical when we left we solved it. And I've always been like this type of, you know, doing business and hustling things and you know making commissions and other other things. I've always liked working in sales in radio, but I'm really passionate about tourism. That's why I came to Spain. I'm officially a licensed tour guide. I practiced for three years, but now I'm working full time. I'm working as a transport company and I'm managing all the logistics and all the operations so I'm like, Chief of traffic. The traffic officer and also I'm handling all the drivers and all the vehicles so the maintenance, small company, so I do a little bit of everything. I'm still working my full time job. Okay. I was off for one year because of COVID. Our business was shut down. It was the same way, when I started to see people promoting it. Little by little you know it got to me so I started the program and then I felt like, Okay, this is something that again I can do I like it because it's online, so I went pretty hard in June, July and August, June and July I was at home I didn't work at all so I had a lot of time to spend learning, studying, watch all the materials and stuff and then in August I began. I came back to work, but I still like every night when I get home like two or three tickets, join your workshop, which is amazing. Every time I see it, you know, every night the video to videos or watch this or posting and stuff like this and little by little it is starting to pick up and now in September. I'm working like, like in this bigger I'm working like 12/14 hours a day, because we're, we're working on transfers we work with a whole sector here and it's a big season for the golfers. So I'm all in the office but I still have like chairs like to post a message in a Facebook group, you know, ever converted minutes conversation with someone or a call or with people looking to start affiliate and I still, I mean why my Commission's with with legendary came in September when I was super super busy. You know, there were people that I talked to, I talked with in August or beginning of September. Then I forgot all about it and started working and I was like getting home at night, opening the computer, and I see an email with $500 Commission and another one $1000 Seems like okay do you got me for good. I'm not. Never gonna give up.

Matt: Yeah, yeah, the more you sort of just get, like, if there's a new well it's just, it starts to feel real, I think, would you agree?

Valentino: Your level let's say a fourth of faith in it it's going really really up on then yeah I mingle with everything with Facebook ads, we read everything's I make Commission's like with Facebook ads I did we click funnels, promoting the offer or promoting stuff like this it's like everything I saw in Legendary I have 100 ideas. The first possibility is that I have to quit my job. I'm going to be busy because I already have like, okay I want to do this. I want to do this long term. I think they pay out because, yeah, I see that they work and the strategy where we'll just need to hang on and not deliver every day. Give, give it time every day.

Matt: Yeah. So, in your, in your. We, for those of you who are newer to the show. We ask our guests for a little, a little questionnaire, and he didn't put a lot in there most guests just put a few sentences for each answer but you'd said that you're been doing some Facebook organic marketing and I thought, you know, all of the hype and buzz around, tick tock, which is great, but also be helpful for you to kind of explain a little bit about your strategy for how you go about generating leads on Facebook, and we can do like just a little mini lesson for people on just sort of your your strategy of maybe your guest posting, maybe your posting in groups, maybe it's your messenger. In a nutshell, we first sound cool if we were to go into that and then share how you've been able to do that.

Valentino: Yeah, so, I have a TikTok channel. I have around 4300 followers. Problem is, the location and I cannot cheat the algorithm too much, you know, so I get some viral videos and then they get stopped and then I need to reset the phone.

Matt: Yeah, for those of you who are wondering what he means there it's sometimes you'll get a lot more followers and likes and views on TikTok based on your physical location. So, if he's in Europe or Africa or, you know, wherever he's, it's going to be harder for him to get traffic from the United States is what he's getting at.

Valentino: Yeah. Sometimes I drink it and sometimes you know like the first three days, I posted all my views in the United States and I got like 1000’s or 10;s of 1000;s of views. But after two three days they just discover where I am and I'm not using any sim card, nothing the form is brand new. So I don't know how they can actually track my location, everything is turned off but yeah whatever. So I had to look for something else. You know I had to find another way, you know, it's like you always said it's just a small problem. There is always another solution. Yep. So what I do with Facebook for example, for now, like I know I have a Facebook cover and a bio and a link so, like, set up a funnel on my Facebook profile. But before this I did this, like, a week ago so but all my time doing organic marketing on Facebook was simply with my normal profile with no links to affiliate marketing and if no cover saying that I do affiliate marketing was simply in groups, replying to people and telling people what I do or how I can help them or like the training that I've got from the day about how to set up ads and how to, you know, use a funnel and stuff like this is where I see a lot of people are struggling and they're just trying to spend their leads and send messages and one of the things that I never did was send messages to someone without, without asking for permission or. Yeah, you know, it's like always okay, our reply to someone without implying anything. Okay, you need to do this or you have to do this or check these and we, if they want to contact me they want to message me then fine I'll, I'll, I'll try to help them but we get to the point where they asked me okay so what, how did you learn this, you know, how do you know so much stuff like this so that's what I tell them that, yeah, I've learned this from here and if you're really committed and you want to do something for real and have like a, you know, a good backup and someone who can help you out and always fish information and you should join it because it's it's it's really good. It's really powerful and it's really up to date, let's say,

Matt: Yeah, so if you're if you're an affiliate marketer right and you're in like a certain niche like weight loss or something, you can join groups around weight loss right that's what you're saying you can join these groups go into these groups and watch what people are posting, you can reply to them. And you can even reply hey look, I've got a great solution, it's helped a lot of people. When then do you say, do you reply in their comments on the posts. Yeah, okay, and you say, DM me if interested or do send me a DM.

Valentino: No, I just replied trying to help them like, you know, genuinely like I don't like for example I mean groups with coaches or Facebook ads or I know Clickbank groups or you know affiliate marketing groups. People ask, like, I don't know how to do this, how do I get my reason to promote the site. Why my account is blocked by my messages are blocked or, you know, just tell them okay you have to do this, this and then they start messaging me and what I tell them if you need more help, then feel free to message me and if they message me then I'll reply but I don't sound like. I mean, sometimes it's like someone enters a group and asking for help is a total newbie. And I just leave everyone comments and I just enter after you go through all the spam. If you aren't, you know, you can message me and I'll try to help you but I know because like I spoke with a lot of people and they only had like they post a question and they get like 15 messages from everyone trying to sell them something like being really pushy and people just say that they just don't, you know, they just don't respond to that anymore. You need to know to be sincere and be real. I'm not, you know I always say, like some, some of them are. But what do you gain from this and it's not about what I gain it's about the help that you can get. Right. And, you know, if you want to go ahead and you go in. The decision is yours. I'm not trying to sell you anything, I'm just introducing you to something that might really help you and teach you how to do things properly rather than looking for a short path or stuff like this.

Matt: Yeah, there's a few things to unpack about that strategy. So, one is the mindset that you took, right. So, here let me share my screen real quick, let me see if I can do this, share screen, and I'm gonna share my screen, but let me know if you can see this Valentine and if you can't, then I will just take it down. 

Valentino: Yeah, I can see it. Okay, it's probably a little small but you can see it. Okay, the first the first thing I think that to take away from that is your mindset and mentality right So Mote a lot of people are going online on TikTok and they're starting out right away generating leads by creating content on TikTok or on viral social media platforms right and because you were able to get quite the attraction because you're overseas, you just said okay, there has to be a way forward right when a lot of people contact me in that situation, they're like, it's all over. My business is dead, it's over. There's nothing else I can do right, and you didn't do that but number two is you. So you've got into that mindset of there has to be a way forward and you found a path forward that path in particular was through Facebook organic and it led to your first high tech mission. And then strategy, solve the exact problem that he was working with, that he was facing which is, you know, this is going to be skimpy in the world. He's located over here, and his audience he's trying to reach us over here and by posting on Tik Tok he's having a hard time doing that so he had to find a different way, a different way was Facebook. Facebook organic. So, in the Facebook organic strategy right on your profile. Tell me if I've got this right, you've got, you've got like a little bio, right, and you've got info about different products or services that you're offering in your niche. So, on this profile what do you do or what did you do that was important in your success like what, what's, what should people if they're if they're starting out on Facebook, what should they focus on on this, on it on their profile?

Valentino: Yeah, as I said my profile was the original profile so when I started I didn't change anything because I see a lot of people like when I joined study to join groups like all the others will again messaging me even in the legendary groups they messaged me they helped me with this. And they all have these fancy profiles and stuff. So I said I'm not going to do that. So I'm not going to have a Facebook profile, I'm not going to change anything at the moment, I'll just stay with my original profile so I didn't change anything for like two months and I have. So I just went with my normal profile with no nothing regarding affiliate with nothing regarding product or anything, everything was just commenting on. Yeah, it was just from commenting and trying to help people out in other posts and in other groups and I didn't do like guest post or nothing like this, just, you know, trying to be natural and do the thing that I believed in, and also I didn't want to spend money, creating a fancy Facebook cover. Right. Because, yeah, you know, For someone in the beginning that doesn't make anything like in the beginning. This is like okay I spend my money on this. Right, I was just trying to do it the easiest way possible. And yeah, it worked out. Now I do have a Facebook cover for my, my profile saying that, you know, I help beginners you know start an online digital business and they don't need no following and no experience. I have a link to my website which is my name spelling ecola.com That's a funnel there that's taking the legendary but I have like I say I borrowed some of the tools that other legendary affiliates use, and they're very successful. I've taken advantage of that. So yeah, it's, it's nothing fancy, it's just, you know, the information is there, you just have to start practicing and import it to us. And, yeah, if I have like several pages, different pages for different niches that I tried out like a family, a parenting page. And I've run some ads there for baby products and parenting products and stuff like this. Sure. But, yeah, they all require time so I see how they work and again, you know you join a group and you join a conversation, someone who just you know has trouble putting my baby to sleep or my baby's one year and doesn't sleep well. Well, I use this and this is very good and very good reviews so you know genetics.

Matt: So the main thing about this Facebook strategy is that you're finding solutions for people, right, so rather than pitching and selling and trying to create posts that spam your link instead you're matching offers to people who are actually looking right so people who are actually looking are seeking a solution. So you join these groups, and inside of these groups is, most people know, there's people posting all kinds of stuff, people posting How do I lose weight people put, you know, how do I get my one year old baby to go to sleep. And there's affiliate offers out there guys for everything, every niche, everything, I mean, there's affiliate marketing offers for courses on how to teach people how to shoot basketball better. Like, I could go to my local LA Fitness and, and, you know start poking fun of some guys who have a bad jumper and be like hey by the way, I got a great course for you and make a little affiliate commission look, I think the big takeaway for me is that you became a problem solver, right and this is a theme that I hear across lots of, lots of our top affiliates top affiliates in really any niche, they become a problem solver, and that rather than trying to spam their link or trying to hard sell anybody, they just simply look for people who are who are seeking something already, because then you can enter the conversation that's already going on. You don't have to spark up the conversation. You don't have to try to manipulate or twist somebody's arm or sell something to somebody they're not looking for. In this case, you're already just matching what people are already seeking with something that you think is going to do. Help them, you know what I mean.

Valentino: Yeah, it's, it's, it's how I understood affiliate marketing like you're you're you don't sell you solve problems. Someone told me this. Right. you're done saying you just solve problems. When you get to help someone to solve their problem, then yeah, they're gonna pay. And like in in the future, the bigger problem that you can get to solve or you will learn how to solve, you know, the more money you're gonna make, because you can charge more and more you can sell more expensive stuff or, you know, things that but some people they just put a high price on that problem. 

Matt: Yeah, sorry I didn't mean to cut you off, I just think, I think that one thing that this might just be like a full disclosure for everybody who's maybe a newer affiliate or you're an affiliate marketer or something. I do think it's important to kind of disclose this is going to require maybe a little bit more time, would you agree. Yeah, yeah, just a little bit more time and energy on your part. Simply because you're going to be sorting through posts, you're going to be looking through posts and not that there's anything wrong with that. Some people have more time available than money, like there's some people who are out of work or can't work. This type of strategy something like this is really valuable because you can spend a bit more time you have to sort through some groups, you have to look through grit, you have to join the groups you can actually hone your craft a little bit on how to message, how to talk with people how to reply and give, and you've got to give real value if you just try to skate around it like sometimes on tick tock, you can go out and create a video that goes viral, and it took, you know, 10 minutes to create and it's, you know, maybe there's some value in that you're showing people, Hey, you can make money on the internet. But in terms of this style of Marketing involves real value to people. Did you find that tough when you were new, or how did you go about that?

Valentino: I don't know, apparently for me this, this conversation type or, let's say, how to reply and how to speak with someone. It's what works with me, what works for me. You know, it's how, like, I don't know I haven't tried for example, because I want to try doing forums and get into forums and also engage. I just didn't, didn't have the time for that but yeah it's one of the things that I'm going to start doing because they also work really well with affiliate marketing and once again, people that are on forums they are looking for, for something. So when they get there they make an account, we ask a question because they want to know something. So, again, the customers are pre qualified let's say, if you see from a commercial point of view, you know they're pre qualified leads, because they are there because they have that problem they won't go on a forum about cars if they don't own a car, they go there because they have a problem with their car or something like this. So, but yeah I don't find it, yeah, it requires time to look for groups and to see a lot of spammy groups. I just don't waste any time. And when there are also groups or people, you can find genuine people with, with no desire to start a business and they're serious about it and yeah, Apparently I connect to this type of ad, I'm still in contact with a lot of them. A lot of people that I, you know that I introduced to Legendary, are still trying to help them and they still reach out to me. Yeah, with different things and I still, You know, with no strings attached, I try to help him the best way I can. Yeah. Yeah, I don't know like for me I, again, I'm looking at a lot of videos and I'm following a lot of successful people in the online medium let's say and I see what they do and some of them like sometimes they share three consulting and it's how I got it, you know, like, be honest, you know, don't try to push a sale don't  just try to help and just study let's say a little bit the human behavior because Yeah, apparently does the city, the more you study the behavior, the better you understand how, what are they looking for I mean I had like in one night. There was this guy asking about the commission here or something like this and I just left a comment like it was 12 o'clock at night or 1am and I just looked for something serious when I told him something like he was starting. Okay, I said just take a look at this and I sent him my link. Just take a look at this and then Google it if you don't believe that's something real that you, you, you can join in. When I woke up in the morning I had like four emails. He joined everything like the marketers club and so they just asked me, How do you do a funnel? How do you put it up there? Can you take a look. How do you suggest I change here or what's missing? And they just like every two weeks they ask me something and then they say, oh so listen I want to join this and if you can send me early all happy to join and you can make a commission. Yeah, because I'm gonna pay for it anyway. So, you know, that's another, let's say natural way of doing it because it's, you know, people know I mean you tell them that. No, you're an affiliate you might make a commission out of it but because you had them a lot and they're grateful and they want to give back.

Matt: Yeah, I feel like I just didn't take us off track, but I just wanted there's something way back where you were talking about even matching something that matched yourself with sort of that method. I think it's important for people to match your personality to a marketing method right there's a lot of people banging their head against the wall trying to make a marketing method work, that just doesn't fit their personality that well. And they're trying to force it because it's what everybody else is doing. But also, you know now that I say that, there's also an element of identifying what actually works right so it's not so much that you can just choose to do anything for your marketing. It's also you have to be able to leverage systems and technology, right so in your case you're leveraging systems. Existing sort of places where you can go find the conversation and find the conversation that's already happening, right, like we talked about earlier. So you're leveraging those but you're also, you found a marketing method that works for you. So there's two pieces to that one is, where are the, where the systems and where's the leverage, and then two is, which one fits me best or which one sort of meshes with the best? And if it’s Facebook is awesome, if it's TikTok awesome, if it's Instagram awesome, but you've got to be able to find that and it takes a little bit of experimentation and a little bit of trying.

Valentino: I follow people and they only do like TikTok or they only do like videos on TikTok and Instagram, and I see people that are only doing like Pinterest or not, you cannot do it all of them at the same time like my grandma and I'm going to do Facebook. I’m gonna do Pinterest then I got to stop the podcast and just, you know, it's when you start want to do it all, but it's better to master one of them and, you know, it's, it pays off quickly, then you can move on, start introducing another, another source of traffic or what yeah, I'll stick with Facebook for the

Matt: Cool, well it seems like it's serving you well you had a pretty big September so congrats on that balancing, if there's, there's new people out here. Two things. One is, where's the best place for them to follow you is that on TikTok, and then the second piece is, if there's people who are newer here who are just getting started online you've been online for a few months now. What would you say to those people who are here, or you know just trying to figure it out, and are wondering where to start for traffic? What, what would you say to those people?

Valentino: Well if they want to follow me then my handle on tick tock is valleynicola.com. And on Facebook, it's funny Nicola, you'll find a picture showing me in an orange suit. An orange shirt. I know if they want to start. See the majority for example, they stopped on TikTok, again I think for people based in the US and Canada. It's a very nice way. But my main advice is if they join something, if you join a program, whatever program it is, if you join something and you need to stick with it for some months, you cannot expect to be okay in one month or two months. Well I'm going to start running ads and I'm going to get rich. It doesn't work like that. So I've learned on my own, I got my account blocked. I've been through all of the deals you know, and it's, you just have to be patient, work for it and you know Don't try any shortcuts, just apply what you've been told like if you've, if you're gonna join Legendary. I think that's the best choice that you can make and stick with that program and rewatch the training. Everything is there. You just need to know I've been through it. I haven't been through it all, I admit I haven't finished all the materials in affiliate marketing. But, I watch something and when I see it again then a new idea or new concept, a new way of promoting something comes up in my mind, you know, and I start implementing with. You cannot expect okay so I'll do this and you do it two times and you're gonna get commissions or you're gonna get, you know, you just have to stick with one strategy or one constant constant thing for a long time, and you start to see where it's where is it working, what is not how someone should reply how best to what people respond to some of them will respond, some of them not, you know, fix me every or, Like,

Matt: Yeah, and I think, I think, yeah, I think that's really well said, I think, especially in the early days, but at times the expectation is you're going to get rich quick or something, or it's going to take off super fast and then you have, You know you message 10 people if nothing happens and you're like, oh my gosh, you know, and it's, that's just always how it goes. If you need anything, let me know, always available, and yes for sure and your value today.

Valentino: Oh, thank you and yeah I've reached out on email a couple of times and you reply. For me it's one of the most important things that you know you always, you can always ask someone and, and you get an answer, you know, it's all you join a workshop and you put your questions there or there is always someone backing you up and that is really important because things are changing algorithms are teaching, just need to keep like no have ever string re-united starting like okay I don't feel well now so I need some advice or where do I go have a place to go. You know, that's one of the nicest things with Legendary that I like. So yeah,

It's awesome. 

Matt: Nice meeting you in person. Um, yeah, we kind of talked about emailed a few times and. Nice to meet you in person. Have a good rest of your Wednesday. And, yeah, we'll have you back on maybe in a couple months.

Valentino: I hope so. Fingers crossed.

Matt: Awesome. Alright, see ya. Okay guys. Have a good rest of your Wednesday, make sure to give him a follow you can find him on Facebook or on tick tock. Give him a follow up saying you got a little bit of value today if you did guess. And, yeah, we'll be back here tomorrow day we'll be back here tomorrow, Thursday and Friday at 10am, Eastern Time. Same time, same place as always, we've got some awesome guests lined up and take it easy everybody see ya.

Below is the transcription for this episode:

Jalen: Good morning ladies and gentlemen, welcome, welcome, welcome to another. Wake Up Legendary Show. I know a little bit different. It's not Dave, and it's not Matt, so you got me, Andre, I'm super excited I’m the senior business plan advisor here at Legendary Marketer, and I have a special guest for you today so if you're just joining. Welcome, this is your very first time. I'm sure we're streaming on a lot of different platforms and one of the things as well that you can get is a text message that's sent directly to your phone. So we're going to put it up on the screen right here so all you have to do is just text, WUL 813-296-8553 So super pumped for this morning's Legendary Wake Up Show so I have a special guest, and she's coming all the way from Illinois. Ladies and gentlemen, Please help me welcome to the stage. Patrice. Hey Andre, how are you? I'm doing wonderful. How you doing, Patrice,

Patrice: Hi Andre how are you? I'm doing great. I'm so excited to be here. 

Andre: I'm excited for you to and that's what we're going to be talking about because there's still a lot of people that is on the fence, there's still a lot of people who is out there looking for something, and they don't really have the confidence of moving forward, and they don't know what Legendary Marketer is so that's what we're going to be talking about is your experience so far, what legendary marketer has done for you and your business, because I've read your little questionnaire that you filled out and as it says here from realtor, so you've been doing realtor right now you're doing online business which is super fun and exciting. And I do, you know, oftentimes, speak with realtors, all over the place. And, but I want to. I want to know about your experience so go ahead. This show is your So, talk.

Patrice: Okay, well, I have been thinking about an exit strategy. I'm retiring from real estate in three years when my husband has to mandatorily retire. And like all my clients, I want to move on. But what drew me to real estate was earning a total size limit. Right. And I needed some, I needed something like that. So like everybody. During lockdown, you know, stay at home orders, we're all rolling on. Right. And I saw this girl Come on my page. And she's, she's dancing and showing her bank account, okay. I'm in sales, I was a little skeptical, and I just, sort of, right, I saw it, kept popping up like for a long time. I finally reached out to her and said, Can you tell me what to do like I never ever heard of affiliate marketing. So, let's just say she was a little bit slow to respond. And she really told me what it was, she just kept telling me to take this course, but I'm like, but what's the course, and like, what do I get, who's doing the course, and it was like pulling teeth. So I'm in sales, it's hard to sell sales. It Sounds like now I can't even tell me what affiliate marketing is right, so I just kept scrolling, and I'm telling you I scrolled for a long time, and then BB Magallon showed up on my page. I'm like, she looks normal, Like into that dancing, and she's not showing me her bank account, and she just started talking about how her goal was to quit her nine to five job by the end of the year, and I just watched her. I didn't even engage, and then she kept popping up and then I think it was June, she's on here. She can correct me if I'm wrong but I didn't quit her job to do affiliate marketing so at that point I reached out and she was super kind to actually have a phone call with me and tell me what it was like oh I can do this. So then I signed up for the 50 Day Challenge and Stevie was my business coach, and I would check in with them. And he's like, how you doing, like, see that you gotta unlock the face back. Most 14 hour days selling real estate. I have to like, I have to have the material like when I'm free. And he would laugh, and then day five came and it was. So I went all in. So when I realized it was a legit option for me. Then it was all in all like a business mind, right, because I have other businesses. You have to treat this like a business. You know, so I set up my LLC, you know, I bought the blue sky, you know, bought the traffic university, because I'm high I just told me how it works, and I'll figure it out, but I needed all the materials. So that's what my journey was.

Jalen: I love that. Yeah, I love that, because you know most people online they know they will see somebody advertising something, the first person that did it, you know, she was being flashy and everything but she didn't relate to you. Right. You wanted someone real who probably just started and congratulations. But, you know, I've also seen her, you know, progress. Now she has quit her job and everything, which is amazing so she is a person who is taking action. A lot of people sign up for training programs or, you know, having gone through the training program, some people haven't even logged in, they have been. They don't even know their login information. So that's the first point of getting you to get started, you have to do something with information and not sit on it. So I love you, you know I love you, love the journey and everything so let's go back so you started in June, right, and send your pen. Okay, sounds really tight, and that is kind of like your, your new life as per se. Right. You'll never forget the date. So you started June 10 And what's your experience been because you obviously, we have other programs as well and we don't hide these things you know we have blueprints your cycle you said, we have extra training programs and if someone wants to learn more, they can sign up, they can tap into nobody's here to force anybody to do anything, it's just more knowledge, to really take you to the next level in your career, would you have taken us up on the offer because it made sense to you, and you can use the same information in multiple businesses just like he said, right, you can use it in your real estate business because if you're looking for more leads, inside a business to traffic university can teach you teach you how to get more clients how to get more leads, and it's going to help bring more business to you So, talk about the process he said you did the decade every day and what happened.

Patrice: Oh my god, it took me forever. It wasn't a day, and I made a joke. Someone asked them, so Facebook group, and I said I spend more time with Matt right now than my husband does rewatching the video. But what was super exciting, is you talk about mindset, and like launching a business, Matt, Matt had said something once and it really stuck out to me, he said some people have more time and money. And some people have more money than time, and you got to leverage your strength in that, and I believe in that area right. So, I wanted to lay a foundation for I know enough you need organically. But I have some earlier, I was familiar with Facebook, because I was paying a company to do sales funnel funnels for me to create seller leads. Oh my gosh, now I can do this like myself right because these skills are transferable. So I felt comfortable with Facebook ads. So that was the first thing I did because I was growing on Tik Tok and Instagram and all that other stuff. So I had a real estate tip back, and I made the mistake of joining one of those following chains. And what I didn't know is like when you do that your video will go out to those people first. And if they don't watch it, they sort of kill it, that's at least what I understand from the training that I've done. So I started a whole new tic tac channel. On June 10, we launched this to grow the organic leads. And I did my facebook so on July 10 I put my first Facebook ad out. I was determined not to be an affiliate for legendary until I earned commissions for other products, because I thought it gave me a little bit more credibility. So I launched my, let's do it for you campaign. Okay let's do alone, made my first commission sex and it wasn't huge, but like,

Jalen: Yeah, but still you know not cutting you off so he didn't so let's, let's go back and see you said you did the decade in the day. Right. And the next day you launch your ad.

Patrice: I launched my first satellite launch the first ad, you're just an action taken he said you know what I am, I'm going all in. I want to make sure that it works and, obviously, it worked. 

So that I was able to grow under man. Like, if you are being on wakeup legendary and you're not on those Thursday training sessions, you're missing out. So I would just I would rearrange my schedule, to try to be on the Thursday trainings as much as I can, and Matt does a great job on helping people grow their TikToks and he does that formula training, you know, that which was great so I was able to use what he taught me to grow my tic tac toe 1000 followers. So I launched my tic tac on June 10 I hit 11 105 followers on August 17. And then that's and then farm has always been in my life, so I joined a private Facebook group, you know and she just helped me and now I code to a zero, and it's been great because I just need to know how to scale this belly what I need to do I'll do it. I've never done a video, never used video on my real estate to do it. So this is like all new, like, Totally all new. So once I got 1000 followers I was able to put my link, like that's how our goal is right, there's a link up there. So I made my first commission on August 27. I was like, like when I wake up and I'm like checking it all the time like did I earn anything while I was sleeping. So it's real.

Jalen: I love that. I love that you said it is real but let's talk about it, you just mentioned something which a lot of people are afraid of. A lot of people are afraid of getting on camera. How did you overcome that because there's still a lot of people who say you know what, I don't want to make a video and don't want to put myself out there, which is great because I know BB has done it. I know a lot of affiliates and other industries who have done, successful, and they've never made a video before, you've never seen them, you don't know what they look like. Whoa, yeah I know what they look like they're on my Facebook page right there on my Facebook. I know what they look like. They've never created a video, never shown their face and I've done it well. Well, for some, for someone that is out there right now who said, You know what, maybe I should take that leap of faith and do a video, how do you overcome that. Can you talk a little bit about that?

Patrice: Yeah, I would say two things. So when COVID started I met a business strategist and we have a thing. And, Don is better than perfect. So when I was learning about affiliate marketing I'm like okay, if I'm gonna do this I have to be on camera because you have to connect with your playing club, building relationships and adding value right. So how do you do that, I know people can do it without being on video. So I just said it was my reason. Actually, I was so tired of working 12 to 14 hours. I have a great bank account for my real estate business, but I don't have time with my family. Like I never go on vacation. Never. My clients are always texting or calling. So, it was like they weren't on it, or I got over my fear and just made a video, I could only delete it. Right, but just try. Just do it. Okay, so now it's worth it sometimes to do it without makeup. You know, my hair is up in a flip. I'm like hey, this is my journey. And I want to state the whole channel is built on affiliate marketing legit or scam. That was my first video. People want to know. But then you had Amanda on here and I don't remember her last name, a couple weeks ago, and she was talking about how people want information. So everything I learned here I tried to try to try and she was saying like you got to like to offer to answer questions, everyone wants to answer questions. But not everyone's willing to jump on a phone call. So I made that little shift. Oh my gosh, I'm getting a lot of engagement. I have a growing private Facebook group. So it's just been such a.

You're taking you're taking action you're doing. I love what you do. I love how you said that

you just, just jumped into it.

Jalen: I think that right there deserves some emoji so send fire emojis down there in the comments, you know let Patrice know as well, because that right there was amazing. But what I would love to do is, you know, people that some of, some people are afraid of, you know, talking to like the business Coronavirus, which is your first call. So, what did you think about your first call with your business by an advisor who is Stevie, right? So, what was your first initial thought, let's talk about that.

Patrice: Okay, so being in sales, I knew that you guys are gonna, you know, share with the legendary platform right and I'm okay with that right, who does all that training. Okay my training wasn't $7 I had a 50% off coupon, my training, my jellen $3.59 I got. I knew that this is real, because I know people on my real estate sales funnel. They don't know me and they're inviting me into their house. So like I already knew, that works. So he was, he was great, like I was ready to go though, like I had already made my mind and I was already calling but he was super helpful. He kept telling me, just be patient, go through the days. Don't rush. You know I'm here if you have any questions, and then I'm like okay, when do I get via training. I was at the end like

I was gonna drop like wait, like can I just do that? But he was great. He answered a lot of you and hooked me up with Dan and I had to say and I forgot. I apologize for my LLC. 

Jalen: Okay, so your LLC, so you did the LLC and everything which is good. And speaking about LLC, a lot of people don't know that that is a tax, you know, it is like any purchases you buy a new computer to tax write off, you have an office in your home, also a tax write off, you can build business credit with your LLC, you can buy a vehicle like a vehicle in your business and sell your home many things.

Patrice: Okay, so I have I have a couple other businesses. I love passive income I love streams of income. I have a couple other LLC. But when I met Dan, the way his company did the LLC I've never seen it before. Like I paid more money to have LLC done, but I never got a book, and never got a call about like a seal. So like it's legit. And I just felt if I'm all in, like I need to have an LLC, because I need to protect myself, I need to protect my other investments. And to me it's like, if, if I'm all in. I'm all in. Right and that's what I have to do and it's a business. Now I get it. Some people can't afford them. And I hear that a lot like I can't afford the training, like even people on my picnic. Okay, when I say something, automatically, these are popular right now, people afford what they want, hands down, like there's a way. There's a way, like well we had no money, I thought, You know what I mean my, I know a couple was $50,000 in debt, they pay that off in eight months, they cut their budgets and they DoorDash and paid off their debt. Like there's, if there's a will there's a way. I just want to, and I want to encourage that like if you want it bad enough, you're an entrepreneur, figure out how to get it. That's our job. We're public figure that

Jalen: that's fire right there. There's fine, absolutely right, you're an entrepreneur as you say good I do get it, you know, sometimes it can become difficult. But if you keep pushing and you keep wanted it so bad. 

Patrice: There is always a way. Because if you don't make any change. You're going to be right where you are today, next year.

Jalen: Absolutely.

Patrice: I'm a certified mentor. I mentor a new real estate agent for my girlfriend. I just looked up the stat I mentored eight people out of the eight people only one completed the program. Going back to what you're saying. Like so. How much do you want it? Like,

It takes hard work.

Jalen: That's a little bit, unpack it makes it look like it's so easy, like I work one or two hours a day, okay well I'm doing something wrong because as I'm wanting I'm not working. It's a big puzzle and I have to put those pieces together right and I guess it's all about being real and being transparent so your content which, you know, if you want to go follow us on. Her TikTok handles there as well and she's also on Instagram. : So, I love how really transparent you are, and that's our culture here at legendary marketer, we're not going to hiding, we're not going to sugarcoat anything, and sometimes it may rub some people the wrong way, they may think that we're being arrogant but it's not, we're just being truthful, because there's a lot of people out there that will lie to you and just tell you that it won't work right or they will tell you that, you know, like I said earlier, we have other programs we have, the trainings, we're not going to force you to do anything. The 15 Day Challenge is super super valuable. There's a lot of students who have just used the 15 day challenge, and have done well with it. Others can, others need a little bit of hand holding. Some people just like to get straight to the point where they can figure out a way to do it. So, talk about your content, what do you talk about in videos to kind of let people know that, hey, this is something that you're going to have to put work in.

So, So, when I started I had no idea what to do. I haven't worked with that yet. So I started with it wasn't for Elementary. And then as I progressed I was only getting about three 400 views per video, nothing major. I would talk about what I learned, but I would, I started doing a 30 day update and 60 day off days, and people seem to engage in that. And then I got the next training about the How To video. So I did a how to side hustle video that I want to say sort of went viral, and it just is. And then I went back to normal content and, like, three 400 views. So then I used to set the GRE. I just repost with that same Bible study every two weeks, but it helped me build my page that's over 1000. I think I did that three times. And then I started asking if people want to have a conference. So I posted a serious video yesterday, and I had. So I've often had six conversations, always inviting them into my private Facebook group. Barb has taught me things like Instagram, and just had great attention getters. But you gotta build that relationship so you got to get them off platform, until a place where you can actually have a conversation.

Jalen: Awesome, awesome. So, was it easy just starting out to create content wasn't hard.

How did you do it?

Patrice: Okay so I have a sheet and I do 50 topics. And I plan that out. And if I get stuck, I go to what is it, ask the people. And I just Google affiliate marketing, and then I just created it, or I shared a victory, or if there's something I learned, I would add that in there. That's one thing, and like I love legendary. You know the other company I looked at, they wanted me to do a program. And then I had to pay extra to see the videos of that program for 30 days, like I'm not gonna go to lunch for 30 days, and I lead with value, so I love that you guys lead with value. So I like that, but anyway it's my direct, I just try to share my experience but now I'm asking hey if you have questions, let's chat. I've had a couple phone calls. One lady made a, you know, phone appointment and never showed up. I called her, you know, but like You're like people do what they want to do. Right, salty about that. Those aren't my ideal clients. So it's okay that they sort of follow up, we need to be in front of our ideal clients.

Basically they just need to keep on moving.

Patrice: So, that's how I do that and I'm not perfect at it, I'm learning every day. I know I use the sword for TikTok. And I'm watching other people's videos, seeing what they're doing and what they're not doing. I'm learning.

Jalen: I love that. I love that and so did you have any, like, internal blocks. And have you overcome it?

Patrice: Okay, so I started a journey on mindset probably about two years ago with a book called psycho cyber medics and that I read The Big Leap which is a self, like it's a self sabotage kind of thing. And then just dream big and now many Secrets of the Millionaire Mind. I started a challenge with a group, Earl Nightingale, the secret. The secret mystery. And basically the concept is you become what you think about all the time, and we do it with financial goals. So it's very interesting, like when you focus. When you focus on something. It's just you and you have your eyes wide open and you find it, just like when you launch a real estate career. You have to be talking real estate, you have to be looking, not, not in ways for clients but to get value. So it's the same way. So I don't struggle so much with my mindset, Other than I want to go faster, like when assigned when a difficult client texted me I'm like okay I need to go. Like, I just want to make faces. So that's probably my struggle. I just want to go a little bit faster, but it's all about my love. And what. So when I started real estate. I didn't know anything about real estate either, and I would get up in the morning and look in the mirror and I'm like, you're going to be a top producing listing agent. So I sit at my desk and I go okay what the top producing listing agent does. Oh she meets with sellers, why don't they have any sellers? So I worked on my, like, on my presentation right, you're always developing your skills. So the same thing with affiliates. You want to be a high ticket affiliate marketer, you have to think where my clients are. Like, I love that fishing training, that that's in the blueprint, your job and your bait. That's powerful.

Jalen: So, excellent, excellent question. So, are you a tech savvy person? That's what I wanted to know, because I know you know we have some people that struggle with setting up funnels, setting up, you know, their ads and everything I know you said you launched your very first app but were you tech savvy, or you have a little bit of idea or you struggle with it but you have to repeat, or watch a video like 100 times before you get it?

Patrice: That's a good question. So like I said I paid a company to do my sales funnel for me, so I had to put in my zip code, and pick the picture and run the split test. That's all I knew. All I knew was that I should be the oldest. So the decade of the day, I think of the second part of the video. I used to have the timer memorized. When Matt talks about how to do a Facebook ad. I must have watched that. I don't know how many times. And when he teaches on like the click funnels. I would just watch that pause it, do what he said, Watch it positivity said, Just keep working on. And when I got stuck. I just walk away a little bit, miles and other days, I'm missing something because I'm tired. And then I relaxed the video again. But now, but every victory, victory, like when I started, I knew something wasn't working, but I knew enough to know where to go to look to find out what wasn't connected right. To me that's progress. Right, if I want a Facebook ad, and I'm not making any money. That's a learning experience. I just paid for training for myself. That's sort of the mentality I have. And I'll figure that out. And you know when you weren't here for Facebook yet I had a complimentary call with Drew, and he taught me how to assess the ad. I feel like an expert right now in three months. And I know I'm not,

but See that right there is good and if anybody who's watching this right now, or maybe you watch the replay. 

Jalen: If I had told you that I wasn't tech savvy, would you believe me?

Patrice: No, probably not. 

Jalen: And exactly not everyone knows how to make money, so a lot of people think that they have to know it all. You have to be patient, which is. Give yourself time. Give yourself time. If you need to watch the videos 100 times, so be it. Take your time and go through the material, try to learn as much as possible because hey, I wasn't tech savvy I had to figure it out. A lot of times I had to throw my computer. I want to throw it through the window. I hear you are going through this, you got to understand, you can't compare yourself with the person who's been doing this for four or five years, or the person who's been doing this for a year, you're just starting to be patient, which is exactly which is sweet with a time, because guess what, we all had to go through the same struggles. 

Patrice: Exactly. And here's a tip though, like, if someone's not tech savvy, I would recommend watching the video first without doing anything, like just watch it. Don't take notes. Just watch what you guys are training, and then take a step back, and then watch it again right and just keep growing your knowledge base, and eventually, it will have recall that everyone learns at a different speed, that's fine. I love that I get to watch videos as many times as I need. Because, yeah, yeah these are all the skills to me. Even, even like the copyright. You know I'm playing with that and you just play a new game and you try, if you don't know what you don't know until you try. Right,

Jalen: Amazing, I love what you just said. You know what I'm gonna do, we're gonna wrap up with, I want you to give, you know, if someone who's brand new or someone who hasn't joined our community yet, or maybe going through the training or the 15 Day Challenge, maybe they're on day number one. Some haven't even logged in yet. What advice would you give them right now to start, you know, get the wheels turning to just start doing something, I want you to leave us with something solid. So in that way, if anybody out there that's on the fence, they're ready to get started?

Patrice: Okay, well the first thing I would do is take a leap of faith, and take the 15 Day Challenge, join the Facebook group, which is amazing. And here's a challenge to everyone, if you're stuck on something, don't ask the question in the group. Force yourself to train yourself and figure it out. So, search the group, you know how many times the same question is answered in our Facebook, search the group, the answer will be that you don't have to wait for someone to respond to the next morning, they answer somewhere in that. And then if you can't find it in our communities, amazing. So encourage us, you've surrounded yourself with people who are successful. That's the other thing you always become like the people you hang out with. Don't connect yourself with the naysayers, connect yourself with the people in the group that are willing to work it out, willing to help somebody. And, failure is not an option. That's what I would say, if you have to write that on a computer failure is not an option, you will succeed. And when you get stuck you look at that little saying. Absolutely. That would be my advice. Joining the community needs a challenge.

Jalen: Patrice, I think you have inspired a lot of people this morning. I, I want to say thank you so much for coming on. It was a pleasure having you. You're amazing, I love your energy, I love your vibe. Failure is not an option. So, I'll let you go. Have an amazing day. Everybody go follow Patrice on TikTok, go follow her on Instagram. The handles are on the screen, so you could do that so thank you so much Patrice.

Patrice: Thank you, thank you so much for having me. It was so much fun and nice meeting you. 

Jalen: Nice to meet you. See ya. So there it is, ladies and gentlemen, Patrice just dropped the bomb, she said, Billy is not an option. So there it is right there. I want you to just go out, take that leap of faith, do what you gotta do is necessary. Don't get into analysis paralysis. Remember, every week, Monday through Friday we have these legendary Wake Up show calls, And it's every morning at 10am Eastern time. So we set your timer, you can always watch the replay and if you watch the replay. Hashtag replay in the comments. Thanks for having me. My name is Andre, I'll catch you on another video. Bye for now.

Below is the transcription for this episode:

Matt: What's up what's up what's up. All right, there we go. What's happening everybody, welcome to Happy Thursday. It is Thursday, September 23 And my name is Matt. I'm the CMO here at Legendary. If you didn't know that I was trying to pull up a brighter white screen I lost my mocks. This past weekend the light burned down so I had to order a new one, it hasn't come in yet. And anyway, hope you're doing well today let us know in the comments where you're tuning in from. And we've got an awesome show today. I'm pumped about our guest. His name is Mike Mike we’re gonna bring him on right away and just dive into it, Mike what’s going on?

Mike: What's up, good morning.

Matt: Mike, all the way from Reno, dude. How you doing,

Mike: I'm okay,

Matt: I'm glad that you're here. I think this is gonna be a good show and I thought it would be valuable. I was kind of just reading through your responses, that would be valuable as if you brought us into your world a little bit just, you know, you took me on a little journey mini journey in the questionnaire that we do about, you know, the job you started with, but I just kind of feel like it'd be helpful to sort of set the stage for you and your journey online if you took us back all the way to, you know, the local grocery store, way back in the day and just tell us a little bit about your work life and where that led you to today where you know you're online.

Mike: Well straight out of high school, I got a job at a local grocery store pretty much doing the grocery business for 30 years after that. I don't know the first 10 years I've worked with the local grocery store. I got fired from there when I was young. I got fired, took a year off work today. Basically, the manufacturer that did the manufacturing steps for hearts, and armouries and stuff like that was pretty cool. I worked there for a year, I got bored because there was no customer service for the top two. So I got out of that and went into the natural food business or grocery store in the country. So I've worked there for 20 years, and that's to say December, I think it was three days before New Year's. I was fired after 20 years. Wow. And, you know I'm not bitter about it, I'm just kind of like, you know, probably three years before that. I've lost my father to cancer and after that I would just kind of question like, this is what I wanted to do still in my life. The only thing I hadn't really done in the grocery business was become a store manager yet. And, you know, looking at all the store managers that were coming up and seeing how much stress that was involved in that, in that process. I decided not to go down that route anymore. And I really just lost interest in and work in the grocery business, because I've done it all and I've been working up here in Tahoe, which was really nice. But I just got bored of it, and you know it came down to me getting fired and I was like, see ya. You know, so, for like, I don't know, probably like last 10 years, you know, internet's been getting really wild, crazy and my friends, done some weird shit on it, which is good man, and made made some money, you know, and I've always been thinking like, man, if you could just get that one time when you're in the right place at the right time, and boom you have a little business going on the internet, you know, and never been really computer savvy or internet savvy, and you know I got on, got on, you know got online and was looking for four jobs online, that's what sparked the, the TikTok journey is as soon as you, you know, Google something. An algorithm is going to pick it up somewhere somehow and shove all this, you know advertising in your face. You know I was on TikTok for probably about three or four months. I would say now about a month, it was January. And my kids have been on it, you know, my kids are 21 and 20. I was like yeah I downloaded tick tock and they're just like, oh gosh Dad what are you doing? you know like, and I said well I have a question. Have you guys heard of affiliate marketing? And both of them are like no, you know, they probably don't pay attention that they scroll right past it. And so I was like seeing this like people are making money, making money. And I was like, You know what, I'm gonna check it out. So I googled Legendary because that's what was coming up with legendary, just to see if it was legit, not a scam I saw the reviews online and I was like, Sure, I'm gonna go back to whoever it was it, you know, had the, the 15 day challenge, you know, they were promoting on on video. I think it was, I think it's the best thing I've done so far in my life. So, I mean I'm not making big mad money right yet but yeah, I know it's coming, and, you know, consistency is definitely the key to this game here. Yeah, Because if you're not consistent, you'll give up. There's head games in there, you know like, I've talked to yourself. You know, like, every time it's a trip man it's a trip, it's a good journey right now. And that's, I think that's what I love the most is like, you know, working in a grocery store for 30 years. There's nothing more you're going to learn. Yes, that's why I think that's why I stopped caring, because there was nothing else I could learn. I think I could do it as a mentor, and I was fine, I was great at that. But for me to thrive. I need to learn. Right now. This is the internet and doing things that are totally out of my comfort zone. I'm thriving, I'm thriving inside because I'm learning something brand new, something new, and you know all the other things will come and they'll follow as long as I stay consistent.

Matt: Yeah, I feel like me a lot, a lot of good stuff there, I feel like the one big thing that kind of jumps out to me is not learning and growing and constantly keeping moving forward, and it's like there's this, there's this thing, I wonder if I can find this but I try to share my screen here real quick because I feel like what you said is basically this. In a nutshell, let me see if I can share this. This is just a poster here of this, see if I can copy the image address. Gosh, it's blurry as heck. All right, let's try this one. If this little finger. So this is just, I don't know if you've heard of Maslow's hierarchy of needs, but basically what it is. And they've got video ads and all kinds of stuff on this page. So basically, you can see at the very top, it's basically like the needs that humans have at a base layer you have just physical needs food, water warmth rest right then, safety and security beyond that if you've got a roof over your head now you know how do I find financial stability, how do I find relational stability. And then you go beyond that to a longing and intimacy, right, friendship, and then prestige and feeling of accomplishment and then sort of the final one after that is self actualization and achieving one's full potential, which involves a lot of what you were talking about growth, and forward, I always define that as like that I guess is forward progress, like the, the, the ability to feel like there's another step in front of you and another hurdle in front of you. And the moment that I think most humans where they get to the moment where they feel like. Jeez, there's no more hurdles for me, this is the final hurdle, you know maybe somewhere in your point in your 20 years at that grocery store, it's kind of like, alright, I don't have any other hurdle and I'm curious for everybody who's on here live with us if you, if you guys resonate with this with this idea that's, You know, the self actualization skill at the very top of this. This is, this is really key stuff, this is the deep stuff that you, you know, we sort of wander around life, throwing ourselves at this, throwing ourselves at that, and wondering why we feel the way we feel. Well, this explains a good bit of it. What do you think about this right? 

Mike: It's every bit of it. I think everybody needs some type of self fulfillment. Like a need or feeling a need to be doing something, you know, learning something. If you're not, you're just, you're stagnant, you know you're just sitting around waiting for something to happen. And that's an easy, easy thing to get into, you know, especially if you don't have a strong mind. You know, you just have to keep pushing forward with Microsoft, you know, or something else to learn.

Matt: Yeah, and even with the beautiful part about entrepreneurship. And the beautiful part about doing something yourself and online is a great example this is that hierarchy, I mean that there, there's never an end, you know, because, like, and this gets to the other part that he said which is, it's always sort of this mind game battle, and I just resonate with that so much dude because I even now for me man, even now. You know I've been in this, I've been in this industry. I first started getting to know this industry in 2009 and 10. And that feels way back. But even now, like, you know, that sense of doubt and sense of, you know, the self doubt that always creeps in, right, and that's usually my first sign that like hey I'm on to something. If I've got some sort of self doubt coming in, there's obviously I'm obviously jumping over a hurdle here, right, I'm obviously stretched to the point where I'm growing, I'm moving something muscles strange, you know or I'm being bent a little bit like am I kind of resist or am I gonna break, you know, and I just think that the way I look at this journey, and I'm glad that you see it that way because it's, I mean some days you wake up and it's not all that easy.

Mike: It's funny because every time I have that thought of like, oh, maybe I should, you know, keep this on the simmer the down low and and go back to get another nine to five, and continue doing this, or, or putting it all together and saying look this is not working for me it's not my thing. Don't swear that that morning I woke up and my first viral video went off. When I got like 600,000 views off of that, and like 40,000 followers, like in 24 hours. It was a trip, it was very humbling because once you hit that viral video, it's like, okay, now you got to answer all the comments. Now you have to step up to the plate and provide them with what you just, you know, gave that content. And in that first video, you know your phone, you have to get the set your phone in another room because it's going off every three seconds, you know, that was a tricky thing to, you know, never had that happen before. Then you know and then I had this, this really long spell of, I guess there was a point where tick tock, videos, I mean everybody was getting, like, two 300 views 300 views like come on, you know, I know this one will go viral. Come on, like, just like this weekend, I was like, and this is getting really slow, so I started, you know, I tried to do another tip top channel, because we had that training and I got a few views so it was really, really slow. And I, I hit a magical, magical video and boom I got another one that's getting almost 90,000 views right now. It only takes out one viral or just gets viral, and you start getting leads coming in and, you know members and then and then commissions, you know, so, it's fun, a lot of fun. 

Matt: Yeah, it's a little bit of a trick to figure out, I think, I think, you know, that whole span of time where a lot of that, you know, people started their views sort of went down and stuff, and, you know, people were like, oh, it's the algorithm, yeah it is kind of the algorithm but also there's, there's an during that span of time that a lot of people were doing a lot of the same stuff and a lot of the same stuff, I mean, they were posting screenshots of their back office or they were posting things that were not just borderline non compliant with TikToks terms but just not compliant with their terms. And so it was one of those things where the blame went on the algorithm. But what was happening at least at the beginning level of that was more that there were just outrageous income claims being made. And we were cracking down on that as a staff. I'm on it, affiliates, and message people like hey, Kimmy can't do that. We're gonna have to deactivate you. But also, you know, it's kind of funny that we have to do that because on the exact same front, the social media platforms sort of do that work for us. A lot of times, because they'll go on and just shadow vana channel, right, or they'll got allergies this morning, they'll shadow ban a channel, or they will shut your channel down completely, you know, one of those two things, and so when people want to run, and then it comes screeching.

Mike: Last week they. That's why I started a different channel because they they paused my channel for a couple days because I was in violation, and it was a it was a video that I had already posted like three other times, right, and then they showed me the other videos that were under, under their guidelines and they were again another video that I had posted on recycled, a couple of times, it's just it's just kind of funny how things work. But, you know, having a good time doing it.

Matt: It's a, I get allergies like once a month or something. And when they come, man, they hit. Yeah, I feel like I'm on the TikTok front. The thing that I notice. Can you tell me when you first got started with TikTok? Did you find it difficult? Was it hard? Have you done any sort of integrals before? 

Mike: No. I think I've talked to my daughter like three days in a row. I'm going to do it today. You know and I sit there and I put that damn camera in my face. And then this one day I just said, You know what, screw it I'm going to do a video I'm just going to post it I'm not going to, you know, like, look over on it, you know, three or four times or try to edit. I'm just going to post it, And again, it got a couple of 100 views. It was, you know the beginning it's, you know you're trying to think of being creative and trying to do stuff on your own and, you know, at that time I think. I was watching one of the Thursday webinars, and we went over. We had briefly gone over, you know, checking out other people's videos. And, and, you know, taking maybe one of theirs and making it your own. And that's what I did. And that's how I got my first viral, it wasn't, it was out of something that wasn't even a very first viral wasn't it was a, like a manifestation type thing like, you know, if you're seeing this today. You know you'll be the first millionaire in your family, and just that alone was like, you know, pretty incredible like total a lot of positive comments. Lots and lots of positive comments, but it was totally something not even relevant, you know, no to do what I was doing, you know, and it was kind of, it was kind of crazy. It is funny.

Matt: I feel like the interesting part about TikTok, is, you know, so, so here I get a lot of pushback, this is what I find interesting is that I get a lot of pushback on like itself. Sometimes people will hear that and they're like, well, those kinds of minute I mean why are you creating some sort of manifestation video, you know that doesn't, there's no doesn't make any sense. Why would you do that? It's not that helpful of content, you know, it's not actually good content, whatever. But my bet is, you made some money from posting that video right yes no question about it. And the other thing that's interesting about that is, forget about the money, right, so let's say, let's say, that's not actual valuable content, right. The critic standing out in the stands out in the arena says that it's not actually valuable for the people that you're hosting, but I would counter that by saying, and that holds a lot of people up from posting certain types of videos side hustle videos manifestation videos. Right. But here's the thing. I think it is valuable, and I think it's a very limited mindset to say oh that's not that valuable. The truth is, for most people who are scrolling on tick tock, right, for them to see that video and just even for a snap second let's say they watch it for one thing. They see me as the first millionaire of my family. Many people, most people in the world, have never once considered that idea, right. So now. Who are you, Mike or who am I, or who is anybody who's on this and why are watching as a replay, who are we to say, oh that's not valuable to them. Right, oh that's not valuable. That's some real valuable content. No, that's, that's BS is what that is, that's real small mindset thinking, because with a side hustle video for instance, right. That's incredibly valuable content if I walk them through how to create a t- shirt brand, you know, and it doesn't have to be people misunderstanding marketing for sales and delivery, right, sales and delivery. That's a whole different ball game. Yes, in sales and delivery you actually need to explain everything in detail, you need to go into everything in marketing, the whole point of marketing is just that you're creating a shark, right, you're just in the mind of somebody who's sitting across a screen, they're holding up their phone, right, and they're scrolling through TikTok and they see Mike and all that marketing is meant to do a piece of valuable content is something that sets off a spark, and it's an it's the spark of curiosity. This is interesting. Right, and suddenly that little spark goes off. That might be the most valuable piece of content anybody sees in their whole life, right, it might send them down this whole rabbit trail of discovery and finding out who they are and reading secrets of Millionaire Mind and purchasing a course, maybe Tony Robbins goes on this whole trade right and then 35 years from now, maybe they're the CEO of Microsoft or who knows right, and that could have been. I'm being a little hyperbolic but that could have all stemmed from them seeing one little weird manifestation tick tock from Mike, right, and I think that people really underrate that because there's a lot of haters and a lot of naysayers in the comments are from different companies or whatever, who are just who are so small minded and so sick of it are so you know jaded or whatever. But, to me. I've always lived in the mind, I always as a marketer, live in the mind of somebody who has no concept of what I'm trying to sell them. Right, so I don't speak in insider terms, I always speak in the terms and language of the person that was out there, and I'm always imagining what was it like for me, the very first day in 2009, where I watched this video I still remember where I watched it, watch this video in my dorm, and one could argue it wasn't valuable, But I saw 12 years later. And I remember where I was sitting, I remember watching the video, I remember I even called two of my buddies my best friends . They were at my wedding. And I said to these guys, you got to look at this, they're like wow, that is a pyramid scheme. And I was like, I'm going to be very rich.

Mike: And that's what I told them, and I, but I remember watching that video, and it wasn't so much that it was the specific opportunity, or that it was even that method of making money, right, it wasn't that it was dropshipping or that it was a certain side hustle or manifestation or any of that stuff. It was simply that I sat down and I watched, and I realized the internet can make money flow faster than anything in the history of mankind. And the odds of me being able to find a small snippet, a small segment of that and bring that to me are pretty damn good. 

Matt: Right. And that little spark still sits with me today, and those little side hustle videos on TikTok people hate on it. Number one, I've seen them build humongous businesses. Number two, they set a channel off and get your first couple of sales, super easy and using that method, honestly. And number three, I think what you were kind of hitting on is, or the last piece that I guess I was hitting on was just that they're, they create this real spark for people, a realization that oh my god, this exists, right, and you can do this with any product, you could do it in any niche dog training. You can do it in a mindset any anyway, I'm ranting, but I feel so passionate about this because there's a lot of mental games that people do when they're creating content and they shouldn't do mental games, they should just post content and try new things, there's no moral. There is no moral compass, when it comes to just creating content and trying content out, Like there's not a right or wrong or bad or good, and if you're listening to somebody out there who's saying that it's bad content or your shit for posting this kind of content you need to stop listening to them. That's a really small way of looking at it anyway, what comes up for you?

Mike: The haters the haters for sure. You know it's especially mean to get a viral video, they can they can be pretty rude out there, you know, the greatest thing, I think one of the greatest tools and tick tock, is that block button, you know, not, you know, through the years I've made even to this day I got a lot of self esteem issues. And that was my, I think my kids first real concern about videos was, you know, people that are going to respond to the video. And, you know, I've always told them I really don't care what people think, you know it's it's it's great that you know they they're gonna put that much effort into responding to something that I put out there, but that energy could be used somewhere else being, you know, more positive somewhere else. I just blocked them. I don't even engage with that kind of person. Pretty much, yeah I'd like to find him the mic to reach through the computer and maybe bring their neck a little bit but you know you can't do that. So, blocking them, and never seeing them again. Just as well, you know, the haters really can get to you and I know a lot of people, they'll post a video out there and, you know, all you haters out there and sometimes people are crying out there. I feel for him. At the same time it's like, don't, don't even add to that energy. When you, when you respond like that, it just, it just gives those, those haters what they wanted, they want to see you, you know, break down. They want to see you come after him like that, you know, I just don't deal with it. 

Matt: Yeah, yeah, and I also, but I also feel like that happens, you know, in communities too so not even haters right, but, but I see it happen sometimes in our Facebook group and I see, I just think you're so right and I, and I want to encourage everybody who's here to, you know, screw the hatred, right, but to also be really careful, just about like, whose advice you listen to, and even if that's the right even if I give you a weird guy even if at all hold myself accountable, even if I, you know, If I make you feel a certain way, or my training makes you feel like maybe I'm doing something wrong, maybe I'm, you know, if I make you second guess yourself right without making you feel empowered, you shouldn't listen to me. You shouldn't listen to me. You shouldn't listen to Dave, you shouldn't listen to us. If we make you feel that way, right, so just be careful about who you listen to who you let speak into your life, because if any of you who are on here Mike and whoever's listening to this and getting any sort of value, when you get into some sort of training or community and you certainly listening to people. It's a really powerful decision that you're making, right, if you choose to put them into a category where you're like, you listen to them and you affirm what they say things like that. It's it's a really, it doesn't feel that powerful but it's amazing how their words seep in, right, and you know I'm sure that that's really true of us here and legendary, there's been people who've been learning with me, alongside me and from me for three years now, and I just think that there's a real element where you need to protect yourself and your business, and add your content, and you need to if you've got to, you've got a path you're going down, you need to guard against any of that hater, Bs, any of the fake guru be served people to your right or wrong or this or that bad or all this stuff. If you're on a mission, you want to try something out, you want to go after something, it might be your spouse, maybe your husband, wife, whatever, boyfriend, girlfriend, just go for it. You don't have to feel bad about it, you don't have to feel negative about it. And anybody who thinks that you should or thinks they need to go. And I'm not saying literally go like kick them out of your house. I'm just saying, you need to put them in a different category of your brain, a different compartment where they don't get to speak to you, and if they're sitting outside of you. That's a super unhealthy thing, and I think that's really important for people to know , to realize, to sort of grasp onto because, I mean, we are fragile humans, we are very fragile. And the moment that that little seed of doubt starts to sink in starts to leak in. Right. It just, it can, it's like poison it just starts to poison everything, and we start to doubt everything, and that is a really, it's, it's my least favorite thing in the world that comes from insecure people, and it comes. And it hurts people, that's what it does. So anyway, I have going on this little tirade but I really liked what you said there about the haters and mocking people and just hitting the block button just moving on, because you need to surround yourself, and I believe this firmly, everybody here needs to surround themselves with people who are going to say, Hey, you, you can do this, you can do this you need to try new stuff you can do hard things, and you know there isn't a right or wrong on the kind of content you're creating or you're opting just try something, just go on inhibited, I compare it, like here's my last part of this rant okay and then I'll stop. I compare this to a little kid in a sandbox right so I used to play sandbox when I was little. And when I was two, three years old I would sit in the sandbox. And I would just play. No sense of, Am I doing something wrong, why would I be doing something wrong, innocent kid toddler sitting in the sandbox just playing with my Matchbox cars right. And I would do this at the silver times, and I would just sit there and play. And over time, parents, teachers, friends, siblings, usually trained me right, they projected all of their internal psychological stuff on me to doubt myself right or wonder if maybe I'm doing something wrong or I'm bad or something right. But there was a moment before all that, where I was just fully uninhibited. I had no chains, I had no wonder that maybe something for all year. Right. And, and for most entrepreneurs, if they can return to that place where there's no inhibitions, there's no wonder there's, there's no one. Nancy gonna think about this right or Uncle Terry what's he gonna think, you know, or Geez What about my kids. Oh my god I watch that guy on TikTok. Did I say I was, you know, My Content shit. Or, Oh, these haters in my comments are telling me that I'm, you know, whatever. Like, I'm old, or, you know, I'm a Raiders fan, which, by the way Raiders suck but Broncos fans. They're good this year. Anyway, like that's some leads from this hat. So, I think a return to the sandbox right is a powerful idea, and it's sort of something I've flown to every time I feel a sense of, I feel self doubt, right. I just wonder, is there something wrong, and immediately have to go back to that place and say, No, there isn't. There's nothing wrong with this, I'm just going to go in, I'm going to create this piece of content, I'm going to create this training, I'm going to write this email. There's nothing wrong, and you sort of take what Tammy just said, You're spot on unlearning right that's what it's called. It's called unlearning a lot of what we were taught when we were growing up. And when that happens, you start to release all of the nonsense people are putting on you because all they're doing is they're just putting on their, they their fears, their insecurities, their doubts, all of their negativity is just being tossed on to you, because you had the courage, the vulnerability, the willingness to say, You know what, fuck it, I'm going to go on TikTok, on a start posting videos. May that be uncomfortable but here we go. Yeah, no yeah and that sort of vulnerability doesn't deserve. Sometimes the negativity, it gets it deserves somebody to say, Dude, Mike bagman your man. You're freaking killing it dude, so powerful about our community at legendary is by and large, that's what you'll get is people who are, who look at that vulnerability and know how hard it is, and then can say, hey dude, nice work man, like you're going after it. So

anyway, the community is probably the top community I've ever been in, you know like, the positive people that reach out to you, it's pretty awesome. This community is pretty awesome. Mike: Yeah, I have got if I doubt if anybody gets this in any other, you know, business type like this. I don't, you know, I don't see that happening. Yeah, it is, I'd like to know because this is not you guys were the only, only group that I, you know, ever into, you know this, my first venture and I can't tell you how much I'm pleased. 

Matt: Yeah, well you'll probably get, you know, over the next few months or whatever you'll probably get a billion messages saying, you know, all of this kind of stuff, try this, do this, you know, this is so much better. And you know what, even if you were to go out and try a bunch of different other stuff I wouldn't hold it and hold it against you. But I do think there's some good, you know, there's some good value in, in committing to something for at least a certain period of time, whether that's six months or a year and saying I'm gonna smoke this, and then I'm going to see what else is out there, maybe I'll try another offer or you know whatever but Mike for somebody who's like sitting down. Alright. They just downloaded the TikTok app, they're looking at their phone, and they're like, all right, should I vote should anybody feel nervous. What would you say to that person?

Mike: Just do it. Just do it. Jumping off the playing field feet first. The more you think about it, the more chances that you're not going to do it. And I can tell you anything like a big time procrastinator here. And so one thing I do know I'm not being, I'm not a professional entering his business right now. And I'm really proud of that because I still have a couple of posters that I want to hang up in my room. I've been, you know, sitting in the right exact spot where I need to hang them, but they've been sitting there for a year. That's how bad of a procrastinator I am. But, but, yeah, you know if this is your first time. Just do it, you know and you know if it doesn't go viral. So what do other people do? You know that one doesn't go viral. So let's do another one. Just trash it out, you know, and eventually you get comfortable, you know, I can I get up every day at seven in the morning. I do my thing, I get right on the computer, I bust out three or four videos. Some of them I put in drafts for then I just watch him throughout the day and you know it's just get up, you just do it, you know, that's, that's the cool thing and it's, you know, surely it's a couple hours a day that you might be working throughout the day, on your phone from anywhere, you could be sitting in, in line for the movies and, you know, doing work at the same time, it'd be at the dentist's office, you know, with the waiting room and want some work there, you know, that's the cool thing about it too is like, you can never get yelled at by your significant other, because you're on your phone too much, you're just like, look, I'm doing my business right now you know like, how hard is that I you know, pretty cool. It's pretty cool.

Matt: Yeah, it's pretty cool. Well awesome man. Thank you so much again for coming on and hanging around we can chat for a few minutes afterwards. But, yeah, thanks for popping on and love to hear from you in a couple months and see how things are going. 

Mike: Hey, thank you. Thanks. Alright guys, hey, I'm gonna put his stuff back on the screen here. 

Matt: Go give him a follow and say thanks for the message today. Thanks for coming on. And for everybody who's here we've got a really special guest tomorrow. Somebody you maybe haven't seen host this show in over a year so both. Well, I've got a decade in the day so we needed a little guesthouse. Anyway, I'm not positive. What the hosting situations gonna be like but I'm pretty sure we're gonna have Andre on, maybe David will be able to make it I'm not sure but I'm pretty sure we're gonna have Andre on tomorrow. Guests hosting. He's awesome, you're gonna want to tune in, it's going to be a great time so that's all we got for Thursday, peace out, everybody. Have a good rest of your day. We'll see you again tomorrow. And every day, moving forward, Monday through Friday 10am Eastern we're always here.

Below is the transcription for this episode:

Matt: Hello hello welcome in. It is Wednesday, September 22 And my name is Matt, I am hosting a typical host on Wednesdays. Dave and I host Dave typically house four days a week, I host one day a week. If you are just tuning in, just joining us, welcome. Typically we have a bunch of people who tune in live and then a bunch of people who tune in via replay so if you're alive, or you're on replay. Hi, good to see you welcome in. Let us know in the comments where you're tuning in from, and we have an awesome guest. For those of you don't know, typically on the shows unless something drastic happened last second or something. We have awesome guests that come on, whether they're people who have taken our challenge whether they are affiliates of ours or whatever they're just real people and so you know we don't actually script the shows at all we do ask a few questions we don't really script the show, I came on here two minutes ago, I said Hey Daniel, you're ready to go live and he said yeah, I said, awesome. So, Daniel. Welcome to the show my man, where are you, where are you calling in from?

Daniel: Hey, thank you so I'm calling from Livermore, California. Okay, as you can see it's still behind me it's like 7am over here.

Matt: Yeah well I'm on, I'm in Phoenix, I'm up at 7am to run. Yeah. And, yeah, I, so, yesterday on our distributor day, I have lights here in the office, or as like a ceiling fan light, and then I have the spotlight, kind of thing, it's like a, like a photo. Lighting thing. Both of those burned out yesterday, and I can't get the thing off the ceiling fan to replace the light so I'm basically in the darkness 26 inch screen I could just, you know basically pull open, you know, white Windows on it and it just glows a little bit so

Daniel: It's a good worker if it works, the show must go on.

Matt: It's a little ridiculous. Anyway, this isn't your first time?

Daniel:  Oh yeah, it's my first time on Legendary

Matt: Maybe you've been on before for the first time let's go dude. Okay, so walk us through. I don't know why your name sounds familiar or maybe you tuned into webinars, I don't know what it is I just that.

Daniel: I've been on the Thursday calls a few times. Okay, cool. It's been a while. That's what I kind of got and they stop asking questions.

Matt: Cool cool cool well that's good man, that's good. I like when you know the questions stop and then suddenly the money, they're doing well, you know, so, so tell me I'm mostly curious, like you said you tried some drop shipping, tell us just a little bit about your journey and when you can take us back to different jobs done and then why'd you. Why'd you try to do something online?

Daniel: Absolutely, I think it probably all should start where I felt I was doing really good in life with my career. What that really meant to me was that I was climbing the corporate ladder, earning a lot of good money, getting bonuses and doing all that, but I wasn't really enjoying life. Right, I mean my kids didn't really know me, barely ever all I had to be at work all the time that just sucked. And I got with my friends and he had to quit that live, and he started going online, and he was doing pretty good and I was looking at him and I was like oh damn like he's, he's doing this properly, what's wrong with me, right. So, I decided I have to do something. Okay, it goes, it goes much deeper than that like I ended up getting a divorce and stuff happened on the skip through that and trying to get to the top here, we got to drop shipping so I started trying to do that. And I kind of realized that it wasn't for me. I didn't really like the approach he didn't really speak to me, so I didn't, I stopped. And then after that I developed this lesson. I want to do e-commerce, so I got mine. I got with a company in China that manufactured for me and all that. And then what I learned after that, is that I was very good at marketing, so we've gotten very good at marketing right, Yes. And actually, even before those two that friend and I that I mentioned we started this application for the iPhone. That also failed because of marketing. And so, the common denominator to all that is marking. And at that point I realized, I need to learn marketing. And so it was shortly after that that I stumbled upon Legendary Marketer. And, you know, that was it, like the rest is history. It's just, it's been great. The tools I've been learning, so good.

Matt: That's really cool, man. That's, yeah, that's so fascinating because the whole. There's so many good businesses and business ideas out there that sort of die just this silent death, you know, it makes me think of Shark Tank. A lot of times people come on there and they're like, actually hang on let me pull my mic. There we went, I just realized that my microphone was like three feet away from me. It makes me think of Shark Tank, sometimes people will come on there and they're like, oh my gosh, this guy's brilliant. This is a superstar product. They have everything there, and they're like, how many, how many sales, do you have and they're like, you know, like, I can't sell myself out of a wet paper bag, like I have no sales like I can't generate a customer if I tried. And it just kind of makes me think of that not that you're, that bad or that drastic, but it's kind of the same thing.

Daniel: Yeah, no, absolutely. Doesn't matter, but everything that I've learned now. I'm going to be relaunching the glasses, because I had a website, out of funnel. So I've just created a funnel, I'll probably be launching this shortly. And with all the new techniques that I learned at Legendary. You know, we'll see how this goes in the second second round.

Matt: Yeah, for sure. I think that, I think one big piece of that is even just having your eyes open to different ways to market it right so like, forget about like how to absolutely execute marketing for every different style of product but it's more about like direct response marketing, how do you make somebody, Or how do you allow somebody to make a decision to purchase a product all right now snap in the moment, let's go. And you can do that on TikTok YouTube, you can do it on, you know, all these different platforms, but like I know you've got 71,000 followers on TikTok, for instance, like, like there isn't, it's not that far of a gap for you to then take that, you know, that experience you've got to create some virality, and go and do that on tick tock or create a TikTok ad, you know that's like, hey, check out these new glasses, you know what I'm saying and like I kind of respect that Outlook to where like, people take sort of the knowledge that they get here at Legendary and they will try different products or, you know, I sort of view it as, maybe, I don't know you can tell me how you view this but I sort of view it as just like a diversification of income, right, so like, the more that you're in the online space, the more you realize there's a lot of volatility and you've got to have a sense of cash flow that's driving that and keep that pipeline full and if you can do that, you're gonna have a really solid online sustainable business but then on the side of that, like, it's good as an entrepreneur, Especially an online entrepreneur to have your. I don't know have your, your, your feet or whatever in different sort of water, you know, trying different things and always keeping Did you know what I mean, I don't, I don't know if this is having that sort of multiple stream of income coming in I think helps people feel a bit more secure. I think the trick becomes, how do I not let go of what's working for me and just add this new thing on top of it, you know what I'm saying.

Daniel: I absolutely, completely agree with that. And that happened to me actually, as I started seeing some success with Legendary Marketer, right, I was like okay, this stuff is great, I'd like it. I'm doing it in other places. Yeah, I stopped working, right, and it very quickly became apparent. And so I said okay, hold on, scientists take a step back and rethink everything. And now you know I just kind of build systems for myself. Guys, this is, I need to do this, this is like the necessary thing that I have to do every day. And then I can add on to that, well it's various other things that I'm trying to do. Yeah. And it's just that discipline right you get that plan and it's almost really just like creating a habit, going through him that habit, then you know what happens is, and then it's gonna keep whatever been going on but but I completely agree with you that you have to keep planting seeds right like at the end of the day like we just went through a pandemic. We know how short lives can be. And so, if we don't keep planting seeds everywhere. Then, when something like that comes again. We won't be ready if we don't have one source of income. Let's try and look at it, and so we have to keep building multiple income sources.

Matt: Yeah, I think that, I think that's right. I think that there's, there's an element to which, you know, I yeah I was just looking at your tick tock, I just saw that, you know, 500,000 video on 500,000 views on your last video the video just did. And I think that, you know, people sometimes what happened is, let go of what's working right now and chase your pursuit of something that might even be hotter or something that might be new or fresh, but it's always it's always a good practice to sort of go back and look and just say like, what have I done in the last six months or last year that exponentially worked right that exponentially had a massive result for me personally or my business or whatever. Let's try that again, You know, like let's double down on that again but I, yeah. Anyway, I think what I see you doing really well is, is, I just feel like you're a model of consistency, and he said, you know even that you kind of got away from what was working but I don't think I know at least to me, I don't think you ever really got away from like the consistency of creating content and bettering yourself in that skill set. And when you get a, you know, video that's viewed 500,000 times I mean, you start to see some sales come in from that typically you know you start to see some sort of result from that typically. So when you just how long I wanted to just go back. How long ago did you discover Legendary?

Daniel: It was early in May.

Matt: So not that long, four or five months. Okay, yeah. So, when you do, you're looking at a market you're looking at, drop shipping, you're looking into maybe your own product, stuff like that. What in the last, let's say four months has been most difficult or like something that's been frustrating or like just like, I can't crack this code or, you know, what's the big hurdle

Then?

Daniel: Yeah, I would say the copyright, because with legendary I felt pretty techie so in terms of the back end I had everything done in like, my first weekend, and before the next game came, I already had an eBook out on Amazon, everything like like well that's looking really easy to me. And so when I got down to making the videos. First of all, I felt super awkward. So, getting the videos done was awkward, but then the copywriting went into the videos, I just couldn't get it right and I you know I tuned into those Thursdays, as much as I could shine. And yeah, I mean, as a matter of fact, while we're on that topic, I would definitely suggest that everybody watching, find that one video that did. Good for you, and copy everything about it, except for maybe the subject, as in like wear the same shirt, you know, start off with the same bloodline, use the same sound. You know what I mean, be as consistent as you possibly can with the one that works, because you don't know what something. And after that, yeah, just maybe change the subject, and you can go look at my profile. I think I have a video with 2.8 million views. And you'll see that the moment I got that one. I started making a bunch of other videos where I started the same way I use the same sort of words like, and they all did well, they all went viral.

Matt: It’s actually at a million views now.

Daniel: Oh, is it? Yeah, I actually was surprised when you said 70k I had like 60 something last night so it works right it grows?

Matt: Yeah, yeah for sure it does. I, it's, it's just a formula I think I mean it's, I think the crazy part is, you know, we're in the place where you're at, where, you know, sales start flowing in one or two a day, three, four a day stuff like that I think that, you know, it's, it's super key and important to dial into those things, how do you start a video, what did you do to start that video right like, what exactly is it the same shirt is it the same voice is it the same, you know like all of that stuff is at the same hook, and I liked. Also what you said I thought was crucial as the copywriting piece because there is an element to which a techie person, kind of a techie person like you, the techie person comes in and thinks oh this is just all about putting together websites pages together, okay I can do that. And then suddenly, you're like, you're a weekend and you realize like, oh this is actually a game of copywriting and using words and psychology. And that's really key, that's super important. And I like that a lot. Because, even on video people say, you know, copywriting isn't that about blogging or writing sales pages every headline that you've got on your TikTok, everything is all copy, it's, it's literally just all copywriting it's yeah it's super interesting. So, you you dive into the business blueprints, what piece what element, would you say about legendary helped most is that like the affiliate marketing blueprint or, you know what exactly helped you the most in that copywriting thing, or maybe it wasn't even legendary as much like our courses as much as it maybe was art community or what. What do you think helped most?

Daniel: I think honestly it was those Thursday, sort of training that we do training on Thursday.

Matt: Everybody who doesn't know our business blueprints buyers, people who purchase our business blueprints, you can get. They get free access every Thursday. I host a live webinar at 3pm Eastern every day. We've been doing it for two and a half years. So that's what he's referencing, I just wanted to clarify that so we don't have a bunch of people like hey how do I get on.

Daniel: Yeah, no thank you. Yeah, absolutely build with me. Because, don't get me wrong, I definitely watched like the copywriting videos I watched over like not just one time but like two, three times, and they're good and I took my notes and all that, but I think for me, my style of learning is when you were able to point us in the direction of Hey look at this video look how this was done with know that like that allows me to learn much quicker, and I'm able to really understand what's why that copy was so good. And so it was all the different accounts that we generally use examples of that stuff, that it's gold for me, and I'll watch it and I'll say okay, now I understand how that was implemented there and whatnot. How can I do the same, and Amazon? Yeah, and I mean I guess if you go a step further in the blueprints, we also have coaching, right. And so that's another one that I have kind of learned and implemented. I generally do that more on my Instagram side. But yeah, it's totally helped and I, I'm able to help. Because of all the learning with the copywriting, the techie stuff like it comes so easy to do that I feel like that I can help anyone on really quickly. Right. But I guess I'm the one that is so fascinated with the copywriting portion. I give it one point. 

Matt: Yeah, I think that I think it needs more importance, especially in, you know this this world and everybody who's watching this is all talking about. Well, everybody's only always just like well how do I just set it up so that I don't have to be there I, you know that I don't have in how do I get this automated passive income. And yes, elements of it are passive and automated right like, you know, you could be sitting here right now, and selling products selling all sorts of stuff making income, and you're just sitting here alive and not really selling anybody anything. But there's also elements of like it's a business, and I think sometimes people forget that piece, which is like hey, no this is actually a business like a business requires work, and attention and learning a new skill like copywriting. So, when you get online, you go on TikTok. And my guess is you were like okay, it seems like TikTok sounds like the place to go. Seems like where everybody's at with, let's try to figure this out, start creating videos, what, tell us a little bit about your routine, do you create like a video a day or less or do you ever quote live like what, what, what's your routine on TikTok like?

Daniel: Absolutely. So, I actually start my morning on Instagram. And so, I'll do a post on Instagram. And maybe about an hour after the post, I go on TikTok and I create a video. And then I download that video and we bring it over to Instagram. And my goal is to get three videos a day. And if it's not exactly three then at least get to decent quality ones. Okay. And then after that, I focused my energy on just Instagram throughout the day, because that's where I'm getting the DMS and that's where I'm getting the engagement, right, like, I, I do feel like TikTok is a bit more passive. If you have a video and I want to talk to touch TikTok, you're fine. But on Instagram like, there's, there's the ability to nurture your followers a lot more so it requires you to be there. Which I'm perfectly okay with because I feel like I continue to learn that much more. Alright from my followers, what they want, what they're looking for and things like that. But yeah, so, basically, the day he's like, generally my goal on TikTok. 

Matt: Cool. Yeah, I feel like I've seen a lot of people who have viral videos going, and you should test this here, let me, let me give you a little challenge you should test this sometime. Like for a month, like schedule a live once a week, like, not a long live you don't have to go live for hours but what, what a lot of people don't see on the back end that I see is a lot of conversions from live videos. So and in bunches so like people have, you know 100,000 followers or something, and they kind of watch your videos and whatever you say like hey, you know you actually post, or you put in your bio, like I go live every Wednesday at 7pm Eastern right or 10:10pm Eastern or something, and then what happens is is, people are gonna pop in and out and even yesterday's guests were talking with Jason here's kind of like yeah I didn't really love it because people went in and out, I think that that's cool, that's fine. You don't have to love it. You don't have to do it. But I think a really underrated piece of this whole thing is going live on tick tock, and teaching like for 10 minutes giving a little mini lesson right and actually putting something like, you can do a green screen of like a sales funnel above your head or something, you know like, you can get pretty interesting. Most people don't even do that but I think you could get really like some good copy and curiosity with a green screen, and with what I've seen work really well is, for instance the girl King, this was maybe late last year early this year, had a pretty huge following on TikTok was getting a lot of viral videos, she was like hey I can't make sales. I just, I'm not selling any product, and I said, and so we determined probably the best route to go live and sales just started pouring in. In her case, she didn't love going to live as much as she wanted to. She felt like it wasn't quite automated enough. But I was like, look, I mean if you can go live to five to 10x your sales, right, not just followers but they got people buying. I think it's worth it, you know if it's like 30 to 60 minutes a day or even if you do it once a week but I think she started doing it daily because it was like man I can, I can literally 5x My sales by going live. You should try that out. You don't have to do it, you don't have to do it every day, like, and especially if you don't like it, but what I tell people is like once a week for 30 to 60 minutes I mean that's nothing, you know, In comparison, and you can take all of those followers who are like, Dang, this is cool, I like this guy. And so I think that people under recall Jupiter. Okay, now this person was just this kind of fuzzy idea of the shell of a human, I've seen mixed cool videos so now it's like, oh my gosh I need to lean in and like, let me get a little like real knowledge here from Daniel. And you can see throughout the live like hey by the way, there's a link in my bio if you go in person seven bucks or, you know what your eyeglasses or whatever, you can get a free 15 minute coaching session with me, or you can get a free zoom call with me after you purchase send me an email, send me a TikTok DM whatever, I'll hop on a zoom give you a little 10 minute kind of motivational like hey, here's what I recommend that you do. And then that way there's incentive to buy right now. Right, and so I don't always tell people to go salesy, I tell people, on your timeline, don't go sales don't sell anything. That's just creating curiosity, it's opening people's minds, it's using really good copy to get people curious like What's this all about was this guy, a sketch talking about. But in lives, you can really connect with people and you can say hey, like, what are you here for man like what's going on, how are you doing, you know, like you're sitting here watching my live like what do you, what's up, you know, and you can get real, you know feedback in real time with people it's just, it's so powerful, I think it's really underrated for the amount of effort that goes into getting 70,000 followers on TikTok, but for me it's always like, why not just capitalize on that and go live once a week, and really make the most out of those people because you do the same on Instagram, the way you see or cultivating that following a little more. I think it is possible on TikTok to be sure to combine virality with indie, and, and actually connect and grow those sales a lot more. Does that make sense?

Daniel: Yeah, no, absolutely. I mean, as a matter of fact, I've been thinking about doing a live show on TikTok but haven't gotten around to it, but man after that speech, I absolutely have to go and say like, how do you not go live after hearing that?

Matt: Yeah, well some of our top people, that's what they do. Calvin's on that for a long time, but also, like, I'm just gonna like to give you, you know, embrace talking about the vaccine right, and when you vaccinate you're about to get a dose of what you might experience. And what I mean is I'm going to give you a little dose of what you might feel when you first go live so that when you feel like you're not like, oh my god this is awful. So, a lot of times, like the first live or the second live or the third live, it's very hard to get. It's at least for me and I know for a lot of other people it's really hard to get sort of real traction, and to get the feel of like how do I want to do this, like what exactly am I trying to do here, how am I going to, you know, so I would test out a few different things. One is I would just test out like a 10 minute lesson, like, and it can be super simple, like, here's how sales funnels are better than websites for selling shit online, right and then it's like, that's easy. You could probably sit and just talk about that for 10 minutes right, you spend the first five minutes talking about how, how companies are done, they're trying to sell stuff through websites and you can tell your own story about the eyeglass, and then you can go into like, but here's the sales funnel secret, right. So, one sales funnel secret that content extra sales put up, and you just teach up for 10 minutes and you go and the main thing you have to not worry about is people going in, out. Do people just come in, you know, and then it's like there's only two people here. You just have to go, and you have to do it for the sake of doing it. And if two out of 72,000 followers come on, and you feel stupid like you might feel stupid, but you just you have to go, right, and, and do that a few times to sort of break the ice for you personally, because there's this weirdness about having 72,000 followers and sort of looking like you got your stuff together, but then you're on a live for the first time and there's four people, right, yeah. 

Daniel: No, I totally agree. I've actually gone live a couple times already. It was early on. As a matter of fact, going live got me my very first commission.

Matt: See. Yeah, exactly. Oh, we lost him. Well, yeah. Going Live got him his very first commission, there you go that's all you need to know he'll probably hop right back in I bet his phone just died or something. Yeah, I think that, for those of you who are here. That's a big takeaway, that's a big nugget that is going to live out of frustration but also just in general, I've seen it over and over again, you know.

Daniel: I’m back but I don't know what happened.

Matt: That happened the other day to somebody so I don't know StreamYard has been crashing or something but going live got you your first commission keep going. 

Daniel: I got my first commission, and I can completely relate to everything we just said, I mean, when I first went live, I had two viewers and both those viewers were people that I knew who hadn't been invited to come over. And so it, there's a lot of anxiety there like, I just wanted to jump off that live, because I felt so awkward. Yeah those feelings are not good at all. Like you said, I think at that time I had maybe three 4000 followers on TikTok, but it was no one watching. But having said that, another thing that I noticed when I did go through those lines, is that if you have a viral video that's happening at that moment, you're more likely to catch people on those lines. Yep. At least that's what would have been for me, like, you know, I don't go from, no, no one doing my lives, to all of a sudden just tons of people and like you said, they may come in and leave, but at least there was this constant sort of flow of people that were there. And in addition to that you also don't see some of the people that are, you know, they're just kind of creeping but they're not really in the line like that, you know like when you're scrolling on TikTok, you have to press the video to actually jump into that room, right, where people can be watching without jumping in, just to see if they're interested in. And so that's why I do the same. So that's why, like whether I see zero views or nothing. I just continued doing what I was doing. And it took a couple months to get to the point where I was coming, he was speaking to myself, essentially. Right. But you have to do it right like one of the things that I said to someone else, where I have like a little group right where we all help each other out. Yeah. And something that I had mentioned is like thinking of how many are going to empty stadiums before they get their big break. Yeah, I take it as practice. Right, yeah, you're practicing you're practicing, how you deliver what you're the message that you're trying to deliver you're practicing, dealing with that anxiety in the moment. Right. You're practicing how to take proper breaks, I mean, I'll bring like a little cup of water, and whenever I have that like a mental fog where I don't even know what to say next. I just take a quick pause, take a sip of that water and then jump right back into it right, these little sort of techniques that allow you to do better lives and allow you to get to the point where you're very comfortable, even answering questions alive and just doing little impromptu tangents on someone said, just to drive engagement.

Matt: Yeah, I couldn't say it better. I couldn't say it better, but there are a lot of golden nuggets in there. I think one of the big ones is well and yeah I mean I said I was gonna vaccinate you, you've already got your first match. And I guess, you know, so I'm going to try to give you the booster. The, the, the thing about, you know how people are scrolling and they have to tap to actually watch live. I think that's a big thing, I think that's legit, I think, you know, there probably is like 1020 people, but man, the other one. Oh my gosh, the other one, the other golden nugget that you just dropped, is, is that when you have a viral video that I think that people need to be able to dial into like, just, there's a real element where you need to have sort of a sort of pulse like you need to be able to have a hand on the polls and know when you're popping off, and that's when you need to just be like, Hey, I just got, you know 10,000 followers today, like, in the midst of that, not after it, in the midst of all that, I need to do everything I can to capture this moment, right, because if it's going to come and go, maybe in some waves here and there. When I get a wave I need to ride that wave so I'm going to go live. Maybe I'll go live twice a day. Right, and I've seen people do. I've seen people go and live like Sarah Ravel used to go live daily, she's to go live daily, and just answer questions and just do q&a stuff, all kinds of, like, all kinds of very top platinum diamond earners, they go live a lot. And there's a secret to that I think there's a, there's an element to that which you know if people are going live on a daily basis, you sort of get your condition like okay this person's going live I see him once see him twice. Sam three times. Okay. Damn, this person is like five, a lot like this is a big thing for them, they're not here today, gone tomorrow kind of person want to tune in today, you know, maybe I got a question today too, you know, or something, you know, and I couldn't get just a little bit. You're sort of present at some point during the day and, anyway, I didn't know that we were going to get on this live train but here we are, you know, it's fine.

Daniel: I think it works. I think I needed to hear that again anyway to go back to live. Yeah.

Matt: And, yeah, for sure. What, um, if there's people here and I'll let you have the last word today what for people who are newer people who are maybe thinking about creating that first piece of content, what would you say to those people, you know if you had one minute, two minutes to give him some encouragement or to give them a tip?

Daniel: Absolutely. The first thing I would say is stop overthinking, and just make that first video, I can't stress that enough. I mean, you may plan everything that you're going to do with that first video, but at the end of the day, you know, social media has a shelf life, whatever you make six months from now, no one's going to go back to watch your first and second video, it's going to be forgotten so if it sucks, it won't matter. Just get it out there and get it out there, means that you're gonna see for yourself, like, oh I could have improved this and I could have improved that. Well now you're learning right, you feel forward. So then you make your next video you make all the improvements that you just thought, so stop overthinking. Just start, the sooner you start, the sooner you're gonna see success.

Matt: I love it. That's awesome, dude. Hey, thanks for coming on. Keep rockin it on that channel, you're obviously just getting started, that video's blowing up. And it's probably a great time for you to go live. But uh yeah hey, check back with us you know I, I always tell people, shoot me an email and in a month or two months or something and let us know how it's going. How can we help, how can we stay involved in your life and then we'd love to have you back on in a couple months, or 60 days 90 days and just see how things are going.

Daniel: Absolutely. Thanks for having me.

Matt: You bet. See it. Alright guys, hey, right here is his info, go give him a follow and send him a message be like hey man, When you go in line, but make sure to give him a follow up, follow up kind of on TikTok find him on Instagram. He's got a few videos that have gone super super viral on TikTok. And as always, we'll be live again tomorrow. I'll be guest posting tomorrow for Dave, and then on Friday as well 10am Eastern it's every single day. It's five days a week. We'll see you again tomorrow. 

Below is the transcription for this episode:

Dave: What's going on my friends? Happy Monday, this is Dave Sharpe. Welcome to wake up Legendary, and we have got another returning guest we had at least one returning guest last week, you know, this is, this is exciting for me because I often say to people at the end of the show come back and see us come back and keep us posted here, within a couple of months and let us know how you're doing. So, today we have Tyler Wise, and we're gonna get this six figure affiliate's thoughts on inventing the wheel. Tyler, welcome to the show, brother.

Tyler: Thanks for having me on  here again.

Dave: Hey, when did you remember when you were last, was it a few months ago, three, four months, something like that?

Tyler: I think honestly I just quit my nine to five job. And I think I think that was about. I was like May. So, I think it was like June, maybe, maybe even sooner than that. I don't know, but I mean it was only a couple months ago.

So, that, you know, there's, there's often people who asked, you know, do people really quit their nine to five, you know, doing this, and you were able to accomplish that give us a brief nutshell of how that happened for you when you found Legendary just give us a brief timeline of what your journeys been like just for anybody who didn't catch that first episode.

Tyler: Oh yeah, no problem. So I found out about Legendary in November and at that time I was still working my nine to five, I had been with my nine to five, almost about six months at that point. And you know I was looking for the next best thing I had already been trying to actually ask for months, If you watched the last interview, Dave. I did drop shipping nine different times, and then I was like okay I'm gonna try to switch gears and then try to do affiliate marketing, found Legendary had a couple, you know, rocky start, a couple months right and start in the beginning, and then in January I made my first 10,000 ecstatic. And then I was like, well, let's make sure that I can continually make income from this, not that it's like oh I just made this much money and it's gonna, I'm gonna fail now, you know, so I want to make sure it's consistent. And then, you know by about April May I was like you know what, it's time to leave. And honestly, I'm glad I did because those couple months after I left, I had breached all time highs for how much money I've made and so you know I think that having a nine to five was, you know, it was nice. It's a nice like, you know, I only parachute to have, but it was holding me back. But it was scary. I was definitely scared to do that, I was scared to take that leap and, you know, because actually I put my two weeks and I was having doubts. My girlfriend was like, you need to do it because I know you can succeed. If you just focus on it and give it. That's what I did and.

Dave: Congrats, man, I mean that's, that's, that's the journey that's the, that's what we all end this for. So congrats on that, how's that feeling?

Tyler: Oh, it feels great. Honestly, when I see those numbers I'm like okay that's. Wow.

Dave: Yeah, yeah, it shows what you can really accomplish when you kind of, I guess, unplug from the matrix, and take the red pill I guess instead of the blue pill. 

Tyler: Yeah I think that’s how it goes.

Dave: Yeah, I think so, because I mean we're really trying to do, do earn money a certain way, and unplug from that, I guess, that common system, and we utilize leverage utilize the internet and the ability to be able to have systems, and people working for us, even when we're not working, you know, it's, this is what's possible. It's possible. It's possible to be making money while you sleep. And that's something that is certainly hyped up, and it's, it's absolutely. That phrase is used and abused by every guru and Pinocchio marketer out there, you know, in the world but the truth is that, you know, every week, almost every day we have people here on the show, who are doing, who are either already moving in that direction. And it just goes to show that it's possible. And I think that that's really, that's all that I needed. I don't know about you, but it was all that I needed to know that it was possible, and where I was when I started, you know, I, I kind of looked around and said, Dave, what do you have diluted.

Tyler: Yeah, I mean honestly I just Yeah, that's exactly what I needed. It's like my first got that first commission was possible like I can do this, you know, and an extra day after I left my nine to five, you know I already had submitted in my brain, I'm like, I can't do this, I just have to dedicate more time I need to make sure my content is quality I need to make sure I can cover them as I keep doing what I'm already doing to succeed, it's. Once you find these systems working, there's no need to reinvent the wheel.

Dave: Alright, well let's talk about that so your, your whole strategy has in mindset has been don't reinvent the wheel. Talk to us a little bit about how I'm sure you heard that at some point and did it, stick right away and talk us through your journey of kind of understanding that success really in any industry, you don't need to reinvent the wheel I mean unless literally, you're, you're, you're going to space, right, right down into Earth, where no man has gone before. But even there you have somebody who has at least tried it before so you know, maybe some things and they don't work. So talk to us about your journey of either not reinventing the wheel right away, or going on this innovation journey of trying fancy things and then sort of finally surrendering to reinventing the wheel, what did your journey look like.

Tyler: So, I guess when I'm saying like reinvent the wheel to, like, when I was learning about the funnels, how to build these sales funnels. Hi. I was looking at all these top marketers and I in the last interview that I did with you. We talked about Tony, Tony Robbins, because we went to the same seminar. But one of my favorite quotes is that he's talking about how he felt about these successful marketers, or people in his field. They have these certain clues on why they're successful. And basically you just have to follow what's already working for people. Okay, so when I first started out, I took the 15 day challenge. You know I absorbed as much as I could and then I was like, What are these other top marketers that are promoting. No, well they're they're promoting Legendary promoting that sort of thing. So I just started studying. And then basically what I found out what worked, and I found that we didn't. And I was like well if it's already working for them. I need to just, just basically build upon what they're doing, put my own spin on it. And so in the beginning you know I was using, trying to find the perfect funnel, and no business affiliate was like you know I've made 10s of 1000s of dollars just using this funnel. So I was like okay well I guess I'll try to make a funnel, you know, similar to his you know, why not. And later on after I left my nine to five job I said okay well I'm gonna change my funding. Okay. And since we talked last, I'm prepping to this point. I haven't changed anything. Because if it was already working, all I needed to do was increase my input. So there's no reason to think the system's already working, and need to stick with it. You just need to improve upon it.

Yeah, and when you said, increase your input of content, what I also heard, and correct me if I'm wrong, content ultimately equals traffic. So I increase my input of traffic into that funnel. And if, then eventually, you know, not that humans are numbers, but my business becomes much more of a math equation than it becomes some, some, you know, some art or science or, like, you know, the big problem that I need to solve is just a math equation. And I begin to realize that Dave: I, you know, I'm getting a 50% conversion rate on my landing page, and I'm getting a, you know I'm getting, I'm getting 25% conversion rate of people that land on my bridge page we're actually clicking the button, which is my affiliate link going on to whatever I'm promoting. And so, that would mean that, you know, of those people who are clicking that button clicking my affiliate link, if I'm converting, you know 5% of those people, I can reverse engineer my success to know exactly how many leads I need to drive to that landing page per month. If I want to continue at the level that I'm at of earnings, or if I want to double or triple, and then it becomes simple, because I can create another your marketing on TikTok, and that's really where you kind of saw quite a bit of, of, of initial success and you're still there Right?

Tyler: Correct. So I mean yeah, I, I've kind of branched off. I found most of my success came from Instagram actually. 

Dave: Okay, okay. But my point was is that, you know, if I'm initially marketing on TikTok, and I'm driving 5000 hits to my landing page, every, and that doesn't mean you know, people who are watching my videos that doesn't mean that means peak hits to my landing page some way, somehow, I am getting people to click on emails, who I've just, I've initially generated them as a lead and I'm driving clicks or I'm driving fresh clicks from a sales tip top channel or something. I want to increase that from five to 10,000 unique kids to my landing page each month, by the way everybody there is a difference between total hits and unique hits, and, you know total hits might mean that the same person went back 10 or 20 times. I'm talking about unique kids, different people, unique kids. So if I want to go from 5000 to 10,000 unique kids, maybe I open up an Internet, and I take and repurpose that content onto Instagram. Maybe I, you know, do some, maybe I create another TikTok channel but the point is is that it becomes a math equation and I no longer have to sit around obsessing over my bridge page or obsessing over my bridge page, video, or obsessing, I find Pilar that the majority of people, tweak, and mess around with their funnel, when they don't have even enough traffic to do an actual test and get actual real data and feedback about whether it's working or not. Is that something that you believe in as well and how do you approach that, I mean, how to give us your experience with the fumbling and messing around and I really consider it just busy work right?

Tyler: Yeah. You know what's funny is like. I think from the beginning, I was constantly. I was constantly thinking it I was like okay well, something is my problem was traffic, and I realized that now, but looking back, I was like okay, well, maybe if I adjust how this looks, or maybe if I guess how my prepaid video is, maybe I said something here maybe that's what I was just over. So my problem was I wasn't getting enough traffic. And so, I was just primarily focusing on. TikTok. And then around December, I started posting on Instagram, I just worked sort of repurposing the content. And I started getting so much traffic. When I found out, oh, this is my funnel doesn't work, actually. But I, in the beginning though you just don't know, second guessing yourself and you're like okay, well, I was just getting to the point where I'm like every single day I was like, to go and check this maybe I need to change this and it just, I was just in my head so much and I think that was almost inhibiting my success as well because I just, something's gonna be wrong.

Dave: Yeah. And let's give an analogy so it makes sense to everybody. For 10, that you opened up a brick and mortar kind of corner store in some small town, and you, you know, kind of like a 7/11 or something or while one like a big city, you know, unfortunately there's not a whole lot of mom and pop corner stores but let's just pretend that you did you got a mom and pop corner store and you had jelly and bread, peanut butter, milk, and you wanted to grow that business. Well, let's say that you got the store all set. But nobody has a couple of customers here and there but not too many customers, maybe five a day, you know. And so instead of going out there and advertising. We're going out there and flying a friggin sign on the side of the road telling people you're open, or doing anything to get people to just simply walk through the door, you instead go and reorganize shelves all day, and sort of hide inside the business hide inside the store. Nobody really even knows that you exist, right, you're just kind of, well, maybe, maybe the thing that I need to do to grow my business is I need to put the bread over here and the milk over. Maybe that's what it is. Or maybe I need to write that that's kind of what we do as online marketers when we're fidgeting and messing around with these things on the back end, when instead we need to go and talk to people in town and say hey how much to put my name in business and let people know that I'm open up on that field. Hey, can I use science? Hey, I'm going to go out and put signs up down the highway and let people know when I'm over here, kind of like people do the drug sale right I'm going to go to. I'm going to go to a network meeting, or I'm gonna run ads on Facebook, or I'm going to fly a sign in a big, you know, in a big banana costume on the side of the road, and just do anything that I can to get attention to let people know that my businesses. That's I think the analogy, you know?

Tyler: Yeah, that's the best way to put it honestly.

Dave: Yeah, we mess around way too much with reorganizing our shelves, and I think it really all has to do with getting used to kind of seeing our voice on video and just kind of realizing that we're not the most important thing in the world. You know people are not sitting down, when they're watching a video they're not thinking. He didn't say that. I didn't like the weight being lifted on, They, they're not grading us like a paper, they're asking themselves what is in it for me. What about this person, it doesn't matter whether the person has a mental disability or physical disability when the person can barely talk with you, can't hear them speak when they speak low with their skinny big, tall small, doesn't matter. The only thing somebody is thinking of when they're watching or reading is. What the hell does this have to do with me? And what's in it for me. That's human nature. So how was that, clearly, if you're driving traffic and you're making money and you're having success, then you're giving people something that's valuable to them, explain in your own words how you figured out how to do that in your content to get people driving in going in hordes to your landing page in your funnel.

Tyler: So, basically, in the beginning, I was primarily arguing with every single affiliate marketer. And that's kind of just like saying oh well you know what we do with over $2,000 per month. Okay. And I do post sometimes on TikTok, but I've kind of moved away from that. I focus now on getting as much traffic as I possibly can. And what I have done to do that is kind of like read a series, something that people will come back to, so they can continually see my face and then eventually they're going to click on the link in my bio, and then we're going to talk about like okay, well, what's this guy how does he make money, how do we make all these videos constantly. And you want to make your audience kind of curious. You don't ever want to give them the answers, even if you give them everything, then that kind of ruins the entire sales funnel. Okay, so you want to make them curious, you want to make them feel like, what is the other end of this, what is it, what is this person promoting and hopefully you know that eventually they will buy it. But my main focus now is just creating content that is kind of entertaining or informative or valuable to them that people can use. So I mean I, one of my series that I post is that websites you need to know and interesting websites. Another one is like the Chrome extension, and I put different affiliate videos and in between nodes, you know, since the other videos coming to the traffic that may check out the affiliate video. Oh, well I want to do that, and then they would want my bio my bio.

Dave: It's amazing how, how, you know, we're always trying to come up with these, these wild unique concepts and stuff but it's, it's, I was watching this, I was doing some, just some kind of cooking in watching some famous legendary marketers and entrepreneurs, over time and even before over the weekend. And one of the things that they really do. And that works is speaking in super simple terms, and so for example it's even been proven on earnings calls with CEOs who talk and really complicated technical jargon, about that industry, those companies grow less and less people invest in the stock and less people get excited about than people who talk and CEOs and leaders and spokespeople of the company who talks in really simple terms, and not, there's no better like five minute speech. An example of this, and Steve Jobs back in the 80s I think when he introduced the ad thing was different. And what he explained to the audience was that nobody that that, you know, all of the best brands and most popular brands in the world don't talk about the details of the business, you know, Nike doesn't talk about the material and functions of shoes they celebrate world class athletes and world class athletics, and they make it really simple for people to get behind and really simple for people to understand, and how I relate that to content that does really good is that, if you can help somebody with a simple little tip, like you said, Hey, here's my top five Chrome extensions that have helped me to run a better business and make more money online, number one vote, you know, and you don't need to go into the technicalities of the of the app, you don't need to break down all of the, you know, you don't need to be an expert, you don't need to be a genius, on how that app works. You just need to explain that this app helped me to make more money and get more of my time back so I can have more time freedom, Number one, right. That would be a great example of a way to sort of pitch that particular app now. If you did a series of my top five apps, which would be a great example of what you just said I'm going to do a series and bring people back first video, I might say, here's how this thing, this particular app, helped me to make more money and get my time back. Number one, it helps me to not have to remember my passwords, and we all know that, and I'm thinking of LastPass, an app that I use. We all forget our passwords, and that alone has saved me hours and hours in a day. It's just not having to go remember passwords or reset my password, or search some stupid spreadsheet that I've made, like, which I've done three or four times over my life. Here's the new spreadsheet with all my passwords and oh by the way how absolutely ridiculously unsafe is that, like I'm just asking identity theft to be holding random spreadsheets of all my passwords on my computer, I don't even know how to work, Apple iCloud for God's sakes. So, you know, that's probably being published somewhere on the internet. Anyways, this app LastPass helps me friggin remember all my passwords, it's the best thing in the world. It's helped me make more money because it's safe, probably at least an hour of my time per day. That alone, like just telling stories being fun, just being ridiculous. That sort of stuff relates to people better than going in and trying to be all technical and make sure that you come back for my second half to tilt me. Tomorrow I'm going to be publishing that bad boy around noon Eastern time, I'll see you there oh by the way, check out the link in my bio, you'll see how I've been able to grow my business online, or whatever. Right, exactly. But anyways, does that resonate with you that sort of the simplicity message?

Tyler: Definitely I mean that's basically what I'm doing, you pretty much sum them up because like, what the audience comes back for you know you want to like build a internet relationship with them, you know, you're kind of trying to build trust. And if you're, you know, if they think that you're really, really helping them, you're building trust, and then they're going to be more inclined to go and buy whatever you're promoting or you know and help you out because you've helped them. 

Dave: Yeah, and I think it's more real. And when I say real, I don't mean like, I think I asked this to a lot of people, I say okay what do you think has been the number one contributor to your success and they're like just being real. And what, what I would say that that means to me is, is not particularly, you know, it's it's it's complicated, because, because you can be whoever you want to be on the internet. You don't you don't have to be lost and struggling, you know, and most people who are getting started are like, I'm struggling and I'm new, and I'm a newbie and, and really have this kind of mentality of like, you may feel. I'm not saying you're not new, all of you listening, I'm not saying that you're not new. I'm not saying that you're not don't feel like you're struggling, but for me, my authentic self that I want to portray, is I want to portray my most confident, I want to portray my funniest, I want to portray my most certain self. I don't want to lie and make it seem as if I never have any insecurities. But in order for me to get started creating content, I need to step into my surgeon and be confident. My most confident self, and at that point I can begin doing some self deprecating humor, which is kind of where you make fun of yourself a little bit. I find that to be very, very rapport building, because it shows that you don't take yourself too seriously. But I'm not going to beat myself up but I do want to portray confidence. I do want to communicate certainty to people because people respond and listen to certainty how Tyler overcame any sort of self-talk that nobody listened to or that, or to find your more confident voice?

Tyler: So it's interesting that a couple of years ago you know I was, I was almost afraid to be on camera and make these kinds of videos. So, you know, I just determined that I wanted to succeed, more than, like, my fear of what other people are going to think of it. Okay. And, you know, when I started making my TikToks I mean if you if I go back all the way to the beginning of my TikToks you can, I can definitely see like a shift in confidence and I think that's probably just because of my success with me at my affiliate programs and I kind of started to figure out how to become successful on these platforms, but basically I just kind of like put on a different face on the internet. Kind of like exactly what you said. You can be whoever you want to be on the internet. I wanted people to think of me as like these digital experts, even though I was learning alongside them. I wanted to be portrayed as this person who can help them and who was there to guide them. And so I just you know I was like okay well you know what I have to, if I'm going to succeed at this, I have to put my best face forward and be this person, I ended up ultimately I became that person. Yeah I do believe in that.

Dave: Yeah, yeah, I really think that that's, this is this is important and even those of you who say well I've gotten my success from being myself, if you if you if you listen to what we're saying right now and really really truly apply it, you'll be able to take things to the next level because you really can portray yourself as, and I wouldn't say it's a dramatic difference from who you are right now, but you can kind of take your confidence up a couple of notches, acting as if you are that digital expert, even though you're, you're just learning. For me, the way that I've been able to do that because, even to this day I'm not a digital expert like there's so many things are changing, but I'm a I'm a I'm a I'm a fundamentals and the principles of direct response marketing affiliate marketing, like I'm an expert in that. But all the little nuances and things that are changing every day. I'm learning right alongside everybody and I, and I tend to act as a reporter more or more than, like, a great example. I think there's a couple of different personalities that you can be or care, or, or sort of characters that you can be online. As as a, as a creator you can be the kind of leader, the All Knowing always knowing that would be like your Tony Robbins and your Gary Vaynerchuk like those guys, those guys really when you're listening to them, you just kind of think God Himself delivered stone tablets to this guy, and he just knows everything in it is on the cutting edge of everything. Then you've got like your reporter who like is more like an Oprah who built her brand from learning from other people or discovering new things, those would be marketers like a Frank Kern, for example, his, his marketing has always been interesting to me because he's, he's one of the most successful marketers on the planet always have has been and has this mysterious allure that just makes people buy in his angle all the time is, I just made a new discovery, I just tried something. I had no idea that it was actually an accident. Okay, I put a button for people to buy on the page, I didn't mean to do that. And I generated like 1000 sales but I want to show you how I get that right and you're like, like you're you look you speak because he plays himself so down as if he's an investigative journalist who just discovered something, but the way in which he communicates it is with absolute certainty. So it's almost like he plays dumb, in a sense, like, like I just discovered this like everything every campaign that he runs is a test. He's like, so I'm doing a test today, and I'd like to see how it works, see how it resonates with the audience. So I want you to go check out this video and then you get to the page and the video is like a hardcore badass video sales letter right with an awesome offer, but the way that he gets you there is like hey this is a test. And then what he does is a couple of weeks later he comes back and he says hey I just generated $50,000 from this campaign this test that I ran, I want to walk you through everything that I did, and now you're like oh, I want to see that behind the scenes right, so he then walks you through everything, kind of, as you said, but not really giving you all the details and he says, if you'd like to attend this brand new consulting course that I just put together. I'll show you more in detail plus give you all the scripts, all the emails that I used, all the ads, I'll show you the offer on the back end. And that's $997 and it's a four week class, right, so it's always, this is a test, it's always like, it's the reporter, but it's, it's, it's coming across with certainty and I think that that's what more of all of us can take a can use because we don't need to be the leaders we don't need to be inventing the wheel per se, the cutting edge, inventors of strategies, But when we try something and it works, we can share that and that's actually if I think back over a decade ago, that's how I got, I built on my results was I say hey, I just tried this new strategy and generated five new leads. And that's double what I was generating before, and I'd like to show you how I did it right. And it's so I would, I would kind of lure people in with that bait of whatever the result that I got big or small, and then I would just kind of build on that until I was like, able to communicate even bigger results. Does that resonate with you?

Tyler: Well now I want to perform some tests, if you know what I’m talkin about.

Dave: Exactly dude.

Tyler: Yeah, that's, that's, that's, that's smart, wow. Yeah, I'm gonna do some research on that now.

Dave: Yeah, well, it's a way to not sort of have to reinvent the wheel, like, if, if I was you know if I was brand new and starting on TikTok today, there. You know, there's, there's so many different ways that I could begin to create content and not have to, and not deal with an overcome, let me say my what do we call that my, you know, kind of a newbie complex. You know what I mean. And one way that I could do that is, is, is, even if I don't know anything, say, I don't know, these top five apps. But if I saw somebody else create a video like that I could be like, Hey, there's this marketer that I follow, His name's Tyler and he made this video. Thanks Tyler, he made this video that really helped me share five apps and I want to share those apps with you today. And I've actually tested all of them and downloaded them today and here's the ways that they're already, they're already working right, let's say that I, let's say that I repurpose some content, and then the after I did that series, I can say, hey I did a marketing experiment on everybody last week where I shared a series of videos and here's how it worked out to either grow or not grow by TikTok traffic. Right. And so everything that you do, everything that you do you follow up with the results of that test or that campaign. So you're always, you're, you're giving people sort of a behind the scenes look at what you're doing. And, you know, it's just, people are super intrigued by that, you know.

Tyler: Well, I'm just, I'm interested in all of that. That is kind of like wow you know maybe I just need to rethink some of my strategy. That's all great information like I can just show my followers, they're interested in, you know, then they'll go and maybe trust me even more by somebody in my bio.

Dave: Well that's one of the things that you're trying to do right is build trust. So, if you're taking people sort of behind the scenes and you're, you're showing them, hey, you know, let me, let me show you what I just did over the past week, how it worked or working for, right, you know, Yeah, in a sense, you're kind of you're kind of saying, I'm willing to take you behind the scenes of my business and sort of show you it's just a way to mix up and be that reporter, you know, and kind of, you're not, you're not. It takes the pressure off of you to have to always act like everything is a massive success, because you might also report that something didn't work and here's what I learned, you know, and I know a lot of people are thinking that you know well what if it doesn't work well they report that you know, I learned, you know, and then people are getting value because ultimately, people want to know what's in it for what is in it for me. Why would I watch this? Well, if you're willing to take the behind the scenes of your business, even if it's only for a minute at a time and show me things that are working or not working, then you know in that's of course if you're working in the make money online niche or whatever, there's ways to do this in different niches of course but. But yeah, if you're teaching marketing and you're talking about marketing all the time that people are interested in also marketing or starting a business online, then taking them behind the scenes and showing them what's working and not working, insane in sort of using more of the language of this is a test, or I wanted to bring to you some genius idea, you guys could do it from this content that I'm talking about right now. You know you can you can be the reporter, you know, and I think that's a, that's a, that's an avatar or a character that you can kind of, you can kind of step into as a content creator, rather than needing to be the leader or the All Knowing guru who always knows everything and I'm sure there's some marketers out there that a lot of you look at and say, well how did they just come up with, I mean it's just like they, it's just like they have endless content they just have endless ideas it's like they just are always on the cutting edge. And that's a tall order to live up to, you know, whereas instead of you can take more of the reporter, like Oprah, you know, if you think about Oprah built her career not off of being the All Knowing or not after not off of being the expert there's only so many shows that you can do where you're the experts, another reason, in a sense, Tyler.

I'm the reporter here on this show. 

Tyler: Right, yeah, basically yeah I mean, you know. So it's like, allowing people to be, like, come, come watch this with me find out what I found out, alongside and the new building trust alone that in building a relationship with you following that way, that's, yeah, that's a great way to do it because I mean, I'll be honest, because I try to act like I'm the whole knowing. Digital Marketer is a tall order, I mean I have to find content to create. So that's something I'll definitely try to mix up in my heart. That's great.

Dave: Well, I think, I think that's great if you, if you really can, you know, if you can. If you can own that role. And in still, you know, in not be dishonest, you know, like, you know, when when people are owning that role, and they're just telling straight up lies, you know, that, then they're more of a con man than they are a real leader, but if you can own that role, I would say that I've been half leader, half, half reporter in my career because part of, part of my, my, I'd say confidence building has gotten to a point where I do feel confident talking about things that I do and actually teaching them as strategies, right like creating my own kind of strategies like this is what I do, then there's that other part where I'm reporting. That's like yourself, and learning what you're doing, and then trying to communicate that back to the audience but answer, ask the right questions to get the information back to the audience. But yeah I think it's a great place. Anything that we can do especially when we're just getting started out to relieve a little bit of that pressure of not to know everything and needing to be the expert and the successful Guru is a, I think is a plus strategy worth at least testing. Looks like we just lost Tyler, unfortunately, I don't know why that is. So, hopefully, well, you know what we're coming up with in the end, hopefully that was valuable to you folks. And yeah, so maybe his internet went out, maybe his power went out, maybe his internet crashed.

Matt: He was on his phone, and I have had before, where the phone gets so hot on stream yard that your phone just overheats. 

Dave: Oh, he's back, we thought your phone might have overheated or something.

Tyler: And I think that may be what happened to be honest. 

Dave: Well, you know, I've done a lot of talking, and you know I hope that it's been valuable to everybody and yourself included but what would you, what would you say, Man, I'm so happy for your success you're a humble guy and you're just you're, you're, you deserve everything that you have and I'm sure that the future is going to be super bright for you and get the sunglasses, you know, just the dad joke there but anyways man I mean, you definitely have, you definitely have a bright future, you definitely get this stuff, you know what I mean and you're willing to try new things, and I can see why you're successful, it's that doesn't seem like you get super overwhelmed and panic and instead you're just, you're curious, you're optimistic, you're willing to pivot try new ideas. And, and that's kind of what it takes man that call this through, don't panic, you know, through, through that, because you said you had a couple of challenging months at the beginning, you know 100%

Tyler: I mean, I mean I spent a lot of my time in the beginning, especially the first three to five months, I was just troubleshooting constantly. I was like what is going on what you're like, one of the seats is so bad. I just kept going back to the drawing board. And then, obviously, contribute that with some of me just overthinking about my funnel or my email marketing, And where I was kind of a self sabotage. So, why wouldn't I want to? There's really no need to reinvent the wheel. Just make your own, make it your style. Find what works for you, apply it, make it, make it work, you know. But, yeah, thanks so much. I mean I wouldn't be here honestly, if it wasn't for legendary marketer, I'm being honest. I was just trying every single side hustle that I could find online. I found Legendary. I'm so glad. But yeah, it's been a journey. I can't wait to see, you know, what's next, I can't wait to get to the next milestone, you know.

Dave: Yeah, there's, well if you tried to guess what the future would bring you, you would definitely shortchange yourself. Seriously, I mean you would I mean, if you stick with this, with the power of the leverage that this, this business and this business model offers. There's no one, including myself, that is able to accurately predict in like a reasonable you will always under shoot, you will always under. Guess how much you can achieve and what will actually happen, the money that you can make the lifestyle that you can have. And, and, You know I'm not. I'm not rolling out the pictures of the Lamborghinis and the mansions, you know here like to try, it's just, it's just because it takes work, you know, it takes, sticking with it and it takes time, things I muster. It takes time. You know, it takes time. All things take time, but this takes less time than most things in my opinion like college and building a career in a typical or standard blue pill profession, you know, where you just be a good little boy or girl, get your college degree, get out there and work up the corporate ladder. I mean, in my opinion that's a blue pill. It's a blue pill route man, and it's just there's, you know exactly. You can predict that, and you will often overshoot, what you can achieve in that in that route, whereas, with entrepreneurship, this business model, digital marketing, you will you will definitely undershoot your goals so looking forward a couple of more months, come back and see us brother and keep us posted it's super valuable content, and super valuable experience for me, man.

Tyler: Yeah, I appreciate you for having me on, but I just want to say one thing to you, you said you were talking about talking about college. And, you know, the blue pill and that route. Insert what's interesting is I always post questions, Q and A's on my Instagram stories that's kind of like how I built an engagement with my following someone was like, Do you have a college degree today. And I was like I do have a college degree, but my college degree, isn't the reason I was successful, of my discipline and my desire to succeed was, in fact most people that I know with a college degree, that are not like in the medical field, for example, are working at a retail job, or like a McDonald's. You know, so it just depends on how badly you want to succeed, you know, you determine your success, not a piece of paper. 

Dave: Yeah, great advice man and I couldn't agree more. It's unfortunate, it's sad, but sometimes it's the motivation, somebody needs to take to the Red Pill quickly. Okay, this, let's see, I had a little fun. I partied a lot. I survived. I got through but it's time to unplug from this game and head down the red pill road quickly, so you did that Congrats man, and, and we'll have you back soon if you'd be willing to come back. Alright, I'm always willing, I think. Thanks buddy. See you man. All right, my friends, well, you can find Tyler on Instagram, follow him like his content, leave comments supportive, lift them up and over on tick tock at Tylerzwise.exe My friends will be back here again, as always, tomorrow for another episode. Get out of here and have a fantastic day, be Legendary my friends. See you back here tomorrow.

Below is the transcription for this episode:

Dave: My friends, good morning. So, thank you singular and plural, my friends, I am talking directly to you. And I'm also talking to our family here. Good morning to each one of you, good afternoon, good evening, it is, let's see, September 17 and I am fired up here's why. Our guest this morning canceled at the last minute, literally, literally, about two minutes before we were ready to go live. And I think that's a familiar situation for a lot of people in the spirit of the fact that it just didn't work out the way that you planned. And one of the things that I've sort of learned about entrepreneurship and marketing is that it's a lot of time and not going to work out the way that you plan to work out. So just again, and I'll reiterate this a couple of times over the next few minutes just so people understand what I'm talking about. Our guests this morning canceled at the very last minute. Now, a lot of people would, in that situation, especially if you're not conditioned, if you're not conditioned to adjust quickly. Okay, if you're not, if you're not used to having to, you know, think quickly on your feet and pivot, almost like it reminds me a lot like baseball. All right, like baseball what baseball taught me when I played baseball when I was young, especially being on the pitcher's mound and I throw a pitch, and somebody hits a line drive right directly back to my nose. I got to think fast, boom, I gotta catch that ball, I can't just lose oh god I don't even have time to think above about or not do, you know, you're seeing that Progressive Insurance commercial where the guys like coaches people on how not to be their parents, you know, always think that one's funny. 

So anyways, this morning, our guest canceled about two minutes before we went to live here, and, you know, because I've been in that situation so many different times. It's not a big deal to me. It's, it's, I can pretty much think on my feet. As a matter of fact, one of the things that I love to do, you know, as a mentor, right, there's a lot of people who call themselves mentors in this industry but really then go on to blow a bunch of smoke up people's asses, my job, I think, as a mentor if I'm going to be a mentor to anybody is telling you the absolute, son of a bitch and truth about what is really going on and what really happens day to day and not just pretend like it's going to be. Let's all hold hands and run through a field of flowers, it's going to be great, It's not, it's gonna be scary as shit sometimes in for, for you, if you're brand new and say, for the very first time you are doing some sort of an interview or you're doing a live webinar or you're going live on TikTok or something. And all of a sudden something happens, you know, your kids come busting in the door, or you can't get your slides to work on your computer or your internet goes out and you're five minutes late or 10 minutes late and you're all frazzled, how do you could, How do you keep your composure in that moment and how do you still follow through and deliver like a professional. That's the question. And I titled this episode. This number one secret to unlimited confidence and motivation, because the, the number one way to build confidence is to develop trust in yourself that you can pull through anything. And then once you do, you become inspired by yourself in your own story and you no longer have to rely on other people to inspire you. 

In other words, when you're at a gas station, you don't have to go to the gas station.

You can just fill up right at home. If you just fill up right at home. And for me, you know that is been one of the, I guess secrets of my success, you know, and it's not something that I purposely did I just look back on it now and I say, you know that's probably the number one way that I've developed confidence, and then also ignited motivation because I actually develop confidence through going through situations that were tough, and getting through them like somebody in once again if you're just coming on, or you're just tuning in, our guest canceled very last moment. I mean literally two minutes before we went live, and because I've been in this sort of a situation so many times, it's not really like a panic mode situation. I'm not going to cancel the show because our guests didn't show up. I used to do this show without a guest, you know, and I would just come up with things to talk about, come up with stories to tell, come up with value to deliver. You know, so again, the number one secret to confidence and motivation is, first and foremost, expecting things not to work out the way that you plan them. Expect also in your marketing that people are not going to do exactly what you want them to do. Right, that's life. Some call it Murphy's Law and get all negative about it like well, It's always something. You know we don't have to go to those extremes but the truth is that life is life, we're not actually in control. We're not in control of Mother Nature and we're not in control of the other 8 billion people on this planet. And so people are gonna do some crazy shit that you don't want them to do and you ain't gotta be in control level. The only thing you're in control of is your own self, and what you do. And so when somebody doesn't do what you want them to do, or what you planned on, or even what you agreed on. How many folks, or, or even yourself, do you know that when a business deal or something didn't turn out the way that you wanted it to turn out all the sudden that completely ruined their entire future they got depressed or they went into kind of this mode to where I, I knew, you know, people are just bad, or whatever it just kind of ruined them. Well that's a lack of acceptance, and Lisa said it right. People will disappoint you, in the guest this morning. 

I don't want to make it seem like he disappointed me. He didn’t, because, honestly, every single day when I wake up to run and operate and doom and build my business, I don't, I'm not relying on other people. If nobody shows up. Imagine this, if nobody showed up. Not a single one of you showed up. Okay, we got almost 170 people. We were seven or eight minutes late and we got 170 people on right now, if 170 of you, and they'll probably be 1000’s more than listen but imagine if not a single one of you did. Tomorrow, I woke up and just, I don't know none of you liked my haircut or my hat . You know, you're like oh this guy can tell he's got dragon breath I can't even I can't even watch him. I can't, I can't smell it but I can't watch him, right, and then none of you just showed up, none of the team of Legendary here showed up. What would I do, what I just, I guess it's all over. I guess it's all over you know nobody, nobody wants to listen and nobody showed up, nobody showed up to the party. I don't give a damn if you show up to the party or not I'm still turning 38 You know what I mean. Life goes on. Life goes on. And that's part of the, I don't know if it's, I don't know if it's Killer Instinct. It's certainly a learned behavior I can, I know it's not something I don't want anybody to think that this is something that I was born with or anybody else who's executing on a high level is born with. It's not something that you're born with. 

It's not something that you know is in your DNA, you either got it or you don't, you know, you're either a badass entrepreneur who can pivot and deal with ups and downs or you're not you're a loser. I don't believe that it's a learned behavior. And at first it hurts like a son of a bitch, you know, it's kind of like the first time you ever got your heart broke, you know, you were like the light you were suicidal you're like oh my god, life is over, you know and hopefully that was young, you were young when that happened, then, you know, over the next couple of years you you know you were like okay you know hey I'm going to win some I'm going to lose some, you know, I'm going to get dumped a few times, you know, not everybody's going to be for me.

And the same thing happens in marketing and sales which ultimately is the foundation of what we're all doing. You know if I based my kind of self esteem, off of the 97% or 96% of people who say no to my offers every day, because our like front end challenge converts at about 4% to cold traffic. That means only four out of 100 are saying yes and three or four out of 100 are saying yes. And I can take that in. Let that snowball and be like, 96 people out of 100 Don't buy don't like this, it must means I saw you no no I, when I started to realize that the conversion rates, I mean that's that's how marketing works I mean that's actually a fairly good conversion rate you start getting down into 1% one to 2% That's when it's like, Shit, I need to do something to improve this offer, you know, you start getting into three and 4% It's, it's like wow, this offers crushing it actually, it's a pure standing, the big picture. And I think sometimes, you know, we get, especially if we're new, we get kind of stuck in the moment and we make mountains out of molehills. And in the long term, in the long game one little day where something doesn't happen the way that you want it or once or twice or three times a day, when something doesn't happen the way that you want it, you know, my wife and I were reading just being silly last night and reading that the average person farts 10 to 20 times a day, you know, I'm thinking to myself, golly, all these beautiful human beings that I see all over the world. They're actually farting 10 to 20 times a day. I mean I know I fart 10 to 20 times a day. That's a minimum right but all of these people all over the world who are beautiful, smart 10 to 20 times a day. I mean, it's kind of like, there's a lot of shit, no pun intended, happening on a daily basis. And in, if I'm farting 10 to 20 times a day and I'm having. I think the average person has 1000’s of thoughts. I can't remember exactly how many thoughts. I think that you can just Google it, how many thoughts do I have a day. I think it's like 6000 or some crazy mess, you know, if I'm farting 10 to 20 times a day. If I'm having 1000’s of thoughts per day, if I'm having, you know, dozens, or, or hundreds of interactions, whatever, you know probably dozens of interactions with people each day. If I'm doing dozens of things in my business each day, there's a good chance that some shit is not going to go the way that I want it to go, and I need to expect that.

And the way that I'll build my confidence is by overcoming those just in the moment. Okay, keep going, you know, just like this morning the guy didn't show up, you know, really excited to talk to him just like everybody else, but he didn't show up and what am I going to do. Oh, cancel the show. No, I'm leaving. We're going this, I'm leaving 100 in, you guys, you know, you think I'm funny this morning. Great, I wish you know, I tried to be a comedian in the house and they're like, funny, like come here and you guys take a button. That's great. Sometimes you don't need to get new material, you just need to get a new audience, you know what I mean my wife heard me tell the same jokes 1000 times so I'm always just trying to find a new audience. Instead of getting new material. But, you know, building confidence, and then and then becoming inspired, really, I think the biggest secret to becoming inspired is really truly becoming inspired by your own story. And if you can overcome the low point where you're at, When you start because we all start a business or start a major life change. Because we want change, because we consider our lives at a low point, or like it could be much better. So, if you can overcome that moat at that point in your life, and build your life up to a place where you're doing better. That's gonna take a lot of little kinds of stops along the way to where you're overcoming shit, that, that didn't go your way, you know what I mean that's how you get to the top, that's how you become successful. And each one of those situations is going to build your kind of story and your pride in yourself. And eventually what will happen and this is kind of why I tell my story so much and why I use my story so much and I literally do I. I tell my story which basically, for me, my story is, you know I was homeless and addicted to drugs and alcohol. Back in 2008, and I got clean and I've been clean since then, and had a chance to build businesses, and really turn my struggles into my strengths and my mess into a message, and you can substitute, whatever my homelessness and addiction with your, wherever you're at right now is at one of the lowest points of my life. I was depressed, I was suicidal. I was going to a job every day and felt like an empty shell, whatever it is I was in mountains of debt, right, each one of you has that low point, right, that you can talk about, and then you begin to build your hero's journey, which is full of ups and downs, but, of what it is, over time, you're going up, right, because eventually you'll be in a better place, and you'll become inspired by yourself, and then you'll tell your story, not only because it's a great tool and it is, it's a great tool to build reports a great tool to market to your audience, it's, it's, for me, it's the number one most powerful thing that out of all the marketing stuff that I've taught the number one piece of feedback that I get from people is showing them how to go from just being a mechanical marketer, where do I point where do I click to understand the dynamics, your psychology and the psychology of others. 

And one of the best ways to, you know, hook into people, is with story and telling a hero's journey. But it's really cool when you come to, when you start getting inspired by your own story, and you actually look forward to telling your story, you actually get excited and pumped up when you tell your story. Why? Because you're inspired by how far you've come. And when that happens you never need to go to the gas tank. You don't need others to motivate you, you don't need others to pump you up, you don't need to go to other places. You don't need to watch endless YouTube videos, you don't need to watch endless motivations, this or that you don't need to become a seminar junkie to where you have to go to a seminar jump up and down to be inspired and motivated, it's built in.

So invite and look for and expect those moments that don't go the way that you want them to go, expect them. All right, know that they're coming. Here's another thing. I don't usually announce this because I like to speak to our general audience of marketers who are taking the skills that we teach and utilizing them and using them in various different niches, whether it's to make money online, whether it's the health niche, whether it's the, you know, some, we've got people in all kinds of different niches, using these skill sets promoting all kinds of different products today at 3pm Eastern time we're doing a webinar exclusively for our affiliates. Okay, people who said and decided that they wanted to become affiliates of Legendary and use our marketing systems and promote our products, okay and utilize all the tools that we provide, as a company to partner with our affiliates to help you convert sales, make money, build your business, build your list, and ultimately get to where you want to go. So if you're not an affiliate, okay you can actually go down and apply to be an affiliate, okay, and you will do that by simply going to our front of our site. And again, if you don't want to be an affiliate, you don't have to be an affiliate, okay, but if you want to you can go down, you can go right here to Legendary marketer, calm, and you can go down to the, to the bottom of the site and click affiliates right here and you can sign up to be an affiliate, you can either sign up for free, or you can sign up for pro, either one, and we'll email out today to all of the affiliates we've been emailing out, but we're going to email out a couple more times before 3pm Eastern time. If you're an active affiliate, an invite to that webinar. And on that webinar what we're going to talk about is the number one opportunity that's in front of all of our eyes right now and it's bigger and better than anything that's been, that's that's that's existed in at least the last decade since I've been online, and a lot of us are just not taking advantage of it the way that we can, so we're going to reveal what that opportunity is so it's crystal clear to you and then we're going to give you some training that has already just over the past week helped some of our affiliates to go from, you know, struggling to becoming number one in terms of most sales done in a day so it's really, I'm really excited about it so if you want to come to that webinar at 3pm Eastern time. For email and register for that webinar, or again, come to legendarymarketer.com scroll down to the bottom of the site you can click affiliates right here down at the bottom of the site. And this is usually how you find all of the affiliate programs for any company or product that you want to be an affiliate of usually, you go right to the front of the site scroll all the way down to the bottom and you'll see something that says affiliates or partners or affiliate program affiliate opportunity, something like that, and that's where you'll find the affiliate application but anyways I'm really excited about that if you didn't get that email. You can of course, you know, contact customer support at Legendary Marketer.com and we'll get through that link as well. And I'll see those of you who are affiliate on that webinar later this afternoon at 3pm Eastern Time and for the rest of you, I want to just invite you to expect those challenges and all of you really okay I invite you to expect those challenges to know that things are not going to go your way. And the more that you expect that, and then you overcome that, the better and quicker you'll build your confidence, and the quicker you'll get to that place that you want to go, so you can turn your struggles, into your strengths you can turn your mess into your message and you can turn this business, both into a source of profit, and a livelihood for yourself. And this is where it gets really cool, and where it gets fun, and where it gets meaningful. 

You turn it into the greatest source of inspiration that exists inside of your life. and that's where you really become an inspiration to yourself, you become an inspiration to others. You know, sometimes your family, you know, sometimes they come later. But especially you become to, you know that inspiration to people out in the world and you who's sitting there who's just, you know, thinking oh what do I have to offer all the sudden you start getting comments and messages and emails back from people saying, the value that you deliver it really changed my life. Thank you. Thank you for waking up and doing what you do. And then that just pours on and adds to your inspiration before you know it can nobody hold you down and.

Alright guys, get out of here. Have a fantastic Friday. See you. If you're an affiliate this afternoon at 3pm Eastern time. For the rest of you, we'll see you Monday at 10am Eastern Time for another episode.

Below is the transcription for this episode: 

Dave: What's going on, my friends, this is Dave Sharpe. Welcome to Wake Up Legendary let me lower my AC here actually worked out this morning. So, that’s why I'm late, why I'm sweating my ass off. Anyways, my friends. Always a great time to start over, you know, it's always a great time to start over so many of you are so worried that you may have fallen behind or something. And let me tell you something, that would be my, my health and conditioning right now so I actually on the old peloton bike this morning and got pumped up, got the old sweat pores, cleaned out, called the old sweat pour, they've got those babies actually moving and grooving a little bit but that being said, we've got a fantastic guest. She's smiling. Maybe she could relate. I don't know, ever fell behind on anything.

Kara: Oh my god. Yeah, yeah. Morning.

Dave: Good morning. Good morning. Now, just for pronunciation sake. Cara Khara with, which do you prefer, which is the correct one is Kara.

Kara: My ancestors would have called me Kra, because it was a very southern name but we'll go with care.

Dave: Okay, so where are you calling in from in Europe, Euro, you're also a, I want to say this before you bring us up to speed, you're a returning guest here on Wake Up Legendary so thanks for coming back I say that all the time come back and keep us posted, and here you are.

Kara: Yeah, yeah, it's really cool you know I'm calling from South Carolina, the low country I've actually we're in South Carolina but we're really near Savannah, Georgia. We're about 20, 30 minutes from Savannah, Georgia, where we are. So, you know, and we're right outside the Hilton Head, South Carolina too so we're kind of in between two pretty well known spots. And, and so, you know, coming back is really cool. You know it's telling that getting the invitation to come back was really exciting and kind of like perfect timing. You know how the universe or God or however you all, you know, call your call your forces in nature, I call it God but it's perfect timing because I've been really struggling with some stagnation. And just, that's just mental stuff like we talked about the last time I was on is the mental game of it and, you know, How, how important it is to keep all of this clear and going and everything and so I just thought you know what a great way to kind of like talk about it too and it gets helps me get out of my head but maybe I can help some other people get out of their head as well.

Dave: Yeah, I think that's a great point. I think a lot of us, myself included, strive for this perfect time. I was actually talking to somebody yesterday about another part of my life that I have really unrealistic expectations about as if I'm going to do it perfectly. And, you know, they're the only, there's two sides right you can either not do it or do it. Now, there, there is kind of a perfect way to not do it right, I can, I can just know that that's perfectly, perfectly done. You know, but when I, if I do it. It's never going to be perfect. There's never going to be a there's, I have yet to find in any area of my life ever to where I was absolutely, totally content and happy, and, and said, This is all this can be, you know, I have hit the top of the mountain, and I am just because then if I did, one might call that complacency. Right. And I've been personally complacent. as complacent, as I've ever been in some areas of my life. Over the course of the last year and a half, and I think that's just because I chose to focus on other things, you know, throughout the last 2020 and 2021 Instead of saying I'm going to get in the best shape of my life I said, I'm going to really lean into my family and my in my new son, and I'm going to really focus on balance there and, and, and, and I'm also going to be president in business and, but sort of as I said before, my health, suffered. You know some of my recovery stuff, many of you guys know I do 12 step recovery and that's one of the ways I've been sober for over a decade, that that suffered a little bit, you know, I think part of it was because I wasn't going to physical meetings and so forth, but But you You make a great point, You know, being stagnant. Does it mean that I can't do anything that I can't still show up and show out just because I feel stagnant. I'm going to feel stagnant, showing up and showing out, and there's just no easy and graceful transition to that. What would you share a little bit of your experience with that so we can understand what you mean?

Kara: Definitely, and you know it's perfect because it lines up with exactly what I was thinking, which again it's just sort of, you know, testament to the fact that this is this is such good time. Because, you know, I joined a network marketing company. I guess it's been 10 years. And I don't actively promote anymore. Although it's come up a couple times recently just, you know, hey, I'm doing this but I did that again too with a new mindset. Um, but it's in the health and wellness field, and I think one of my biggest struggles with that was always my consistency level with the health and wellness part of it. How can I promote this if I'm not actively doing it, how can I promote actively, you know, partaking in Look at me you know I put on weight instead of losing weight or I, you know, how can I tell everybody I have all this energy if I'm exhausted and feeling, you know, hyper critical, a little bit. Sure, but you also bring up a point of like, I, I like to believe about myself that every leader. but if you look at my actual action, and in my history. I'm definitely more of a Ruby. So what I mean by that is you know when I was doing the network marketing, marketing company, we would have, like, monthly events, and I would drive a couple hours to these monthly events and get psyched up. I mean, pump in everybody's excited and you know you go there and you're like, Yeah, this is gonna change everything. But you come home and routines are there, like, they're still there work is still there, everything that's still there is kind of is kind of still there. So the decision has to be made between, where am I going to make the changes that are necessary. And where am I going to be okay with what's happening right now, and then finding, you know how all that works for yourself and I get stuck in my head thinking that it's kind of an all or nothing scenario. So I've had to kind of struggle with those same patterns, even getting into this where this is much more. For me, I have found much more freedom in the ability to, like, you know, do the trainings and all that kind of stuff, it's been, it's been really cool to be able to plug in whenever I need to, but I also found that I got out of the habit of staying plugged in, I started to kind of lose that moment. And then I went back into the you know, even just the show right here, it's so crucial for somebody like me to stay plugged in and to really you know keep that excitement and keep that prior and learn something new every day. And, you know, gain little tips and tricks along the way and see what other people are doing because the reality of it is is that nothing is stopping any except for ourselves. Yeah, and so my biggest hurdle is what I deal with, you know, internally and the same old storylines and the same old junk that I carry around, and continue to have to unlearn patterns in order to replace them with new ones and I don't have an addiction story per se, to, to tell people that I've wrestled with. But I have to say that I, I know some people personally that have been part of my life, my, my son right now who's 17 is something that, you know, what I can say is that the path and the mindset of an addict, has a lot of ambitions, and so I can relate in some ways do where you just you fall back into these ruts. And you go. Yeah, see, I'm not good enough you see I'm never gonna, you know, and I'm never gonna look at that it's not gonna work and look at the, but all that garbage that you carry around inside yourself, and you have to get out of your own head, to get past it. You have to really, you have to really put yourself out there, like you said, the way to get out of the phone is to get out of the phone. The way out is the door that takes you out. Your only job is to step through it. 

Dave: Yeah, yeah. Yeah, and I'm, I think you said it perfectly with the, I tend to either be all. All in. It's like all or nothing, I think. Yeah, you know, if I'm, if I'm not and how that might relate to building a business online or building a business as an entrepreneur, you know, something that's more work from home, where you have, you know, where, where all of us are obviously, obviously, would, would be in that category versus going and doing something brick and mortar opening a restaurant but, you know, we look at other people and we, we say, look at how good they're doing that as a form of being that is that all or nothing mentality, or we look at them, and then compare ourselves and say, Well, I'm not even close to that so I might, I might as well not even try. You know, I might as well not or, and I believe we should only compete against ourselves. But if we hold ourselves to an unrealistic expectation, which is my product, I hold myself in some cases to an unrealistic expectation, where it's just, it's impossible, it's never going to be that perfect or that good all the time, it might be. This is the other thing, it could be beyond your wildest dreams. And then the next month, it's not exactly yes then it's like was that a fluke or ocean is that ever gonna happen again or there was my there was my chance I did, or something. Right, yeah, yeah, yeah, it's real, it's real, it's real, I think. I think it's a real act of self care. I think it's a real act of self respect. And I think it's a real Act of, you know, being in reality, which I think is another, you know, we talked about some of the, you mentioned some of the, you know, oh well I must be a piece of shit or I'm never going to, you know, I'm never going to be good enough. I think some of these pieces are just the human condition, you know, whether you added it or not, or whether you have this illness or that I think just the human condition. We all deal with a lot of this sort of self talk and so forth, but, but, yeah, you're here, you're on the show, I think, I think, in one way shape or form what you said at the beginning of this to kick this off, which was, hey, I feel like I've been a little bit of fun so this is great that I'm here. You know sometimes we ask people to come on the show and their responses. I don't really feel like I, I, I'm doing well with them to actually reward and and and have anything to say to anybody. And I think sometimes we miss the miracle, we miss the opportunity, because we're, we're holding ourselves to that unrealistic expectation. So it's kind of like what it's another example would be like we're looking for love, you know, maybe we've been single or divorced or something and a friend invites us to a party, and that's a great place to meet people and and instead we say no because we're, you know, Just feeling badly about maybe we put on some weight or maybe we're not really feeling are, we're not feeling at 10. Right. Five. So we're like, no I don't even want to go, you know, yeah, and it's a way to get pulled out of that is to say yes more say yes to the ideas that I have, because if you guys would comment in the comments and say do you have ideas, let me know in the comments if this is true for you, and please touch on this as well. Do you have ideas that you think of, but you don't follow through with, because for something in your head, you say, I couldn't pull that off, or I'm not ready to do that or I'm just not going to be good enough. Do you have those ideas?

Kara: Every day, every day. I mean, the reality is every day and I think anybody who's here has to at least have a tiny bit of a spark of entrepreneurial spirit. I'm so sorry I put my phone on, don't do it. I'm still getting all these notifications. Also, literally, like, I think that that anybody with the entrepreneurial spirit does a lot of those things, right, we hold ourselves to an unreasonable standard we see ourselves where we are and we see somebody who's at that endpoint, but most much of the time we don't see the inventory, we don't see the days that are parked, we don't see the days that you know you're rolling out a bedroom, I just can't today, like I just can't I don't even know what I would say to people, if I tried to get on online or on a talk or on whatever you know and and so the highs and lows, like you were talking about when I came on the show the first time because I reached out and tried to make this step because I'm super proud of it super excited. I had only made $2.80. I had made $2.80 but that took me from thinking it was possible to knowing it was possible, and realizing, you know that okay, somebody did the thing. If I asked them to do it. And I got something back out of it, like they said I would. And so that got me fired up, and then not terribly long after that, I wound up. I went viral on TikTok, which is known around the world. I can't even, I don't even know I couldn't even tell you, you know the perfect storm that created, other than again, I do believe in some forces that are beyond us, that you know kind of make things happen to give us what we needed, and so I needed that boost. I needed to see the reality of some things. I needed to see what was possible because if it had stayed, you know, under 1000 followers if it stayed, you know, right around 1000 followers. You know there's I'm the kind of person who, after a while, you know, it's like working out, you know you don't, you know, work out today Dave and see your six pack tomorrow. You know that's not how it works but that's why so many people go to the gym on January 1 and by January 10 They're done. Yeah. And so, it's, you know, it's that it's nothing that the results that you're looking for and those highs and lows are just part of, you know, they're just part of the journey. The first time I got a notification that I had made a high ticket condition. I cried, because it happened for me like it was finally real, and things were starting to come together. But I can tell you right now. I haven't gotten myself into a consistent position, to feel like I can step away yet from something that's safe here, and stuff like that, even though I say safe and secure. You know, nothing compared to what this business could do for me, but it's it's it's it's toeing that line between comfort and uncomfort it's towing that line between, you know, stepping through that door and say what's on the other side of this can be so much better if I just do the thing. The little things the workout each day. The videos each day, the little things that build up into those big things that are gonna flower. You know, yeah, we plant the seed, you don't see the plant until the season comes around, you know, any of those things are examples of what the long term can be, if you're willing to stick with it.

Dave: Yeah. Well, you mentioned the six pack, I literally have been working out, since I was late. Well, probably my early 20s When I was when I started working out, and I've never had a six pack. You know, I've never had a six pack. You know I mean, I've had, I've been leaner at certain times. Right now I'm the leanest I've ever been. And I'm also the oldest I've ever been. You know there's a lot of, There's a lot of things that, you know. Yeah. And, but I still, I still keep going. Not because I'm going to be the leanest guy in the world or not because I'm going to be the most shredded guy in the world. There's always going to be people out there that are more fit than I am, more shredded than I am, more muscular than I am, look better than I do at the pool whatever at the beach and blah blah blah. But I do it, I keep working out for example because I get a payoff from what I do, if I do it consistently enough, like say for example, 90 days, if I, if I work out consistently for 90 days which is a very difficult thing to do. Some of you who are workout, you know fanatics, you've, you've crossed over that hump, But that's literally, a very small percentage, the mass majority of people, which, with a lot of people think, oh, there's 2% of people that succeed in this industry and rest fail, and as if the rest of life is the same to there's 2% of people who have a gym membership at any large gym company. There's 2% of people that have a gym membership, that actually go on a regular basis, and are shredded in lean and fit 2% Right. Right now, I'm. I don't have those exact stats but you know what, those of you who say, only 2%. You don't have those exact stats either, so we're all sort of, yes. Right. But the truth is, that is, that is, everything. That is everything okay. 2% of people that go on a diet actually stick with a diet, long term experience results to probably, probably two to 5% of people in start therapy, actually finished therapy, go long term and experience true freedom from the trauma or, or the crisis that they were going through. Here's another one that I have personal experience with. I would say probably two-ish percent of people who try to get clean and sober that I've personally seen walk through the doors of a 12 step, Miss ground for a long period of time and experience long term sobriety. It's not just this. However, just because I don't, I'm not in the 2% of people that experience the absolute shredded muscular building. Does it mean that I'm just going to stop working out altogether because I have seen some results? And what I know is that it's not the gym equipment, and it's not the exercises that I'm doing that don't work, it's me. That's not working at all I think we all who have generated a lead online, or who have generated a commission online. Understand, if we're honest with ourselves, that the opportunity is there. Yeah, I'm the one who needs to change. Does that resonate with you?

Kara: 100,000 billion percent I mean, that is, That is the biggest key is definitely being willing to accept that because full responsibility for anything, whether it's sobriety, whether it's parenting your children, whether it's, what am I performing at my job, whether it's how my marriage is, whether it's, you know, my health and wellness, any of that full responsibility is extremely intimidating. So many of us live in that victim mindset of, you know, well, but looking at my day I'm so exhausted I just don't have the energy. The clarity or whatever and blah blah blah, all these excuses, and it isn't whether or not the excuses are valid. It's whether or not we're willing to get past that and actually do something different about it, is whether we're willing to you know to to do anything different. The only thing Jim Rohn says you know for things to change, you have to change. Yeah. It's that simple. And yet, how many of us have notes? I have a whole thing where I was writing down your thoughts in this conversation. And one of the things I wrote down literally five minutes before we started was getting stuck in dreamland. I love watching movies of people who overcome crazy obstacles to become great. And I love that storyline, I love that, You know that anybody could be a hero and Tality and anybody can step there. And I'm sort of addicted to it a little bit. The thing with it is, I get stuck there. It's easy to, it's easy to picture within a bubble. Because there's no work in a bubble. There's no struggle in the bubble, you know, you don't have to actively do anything when you can see it all in that bubble. I can see myself financially. I can see myself being able to travel the world like I want to take my children places they've never seen before, have the freedom to say, I just want to not work today. I just want to let you know I want to take a week off and go, go somewhere with my family, I just want to be able to go to a doctor's appointment without having to ask permission to do it. You know, I didn't see myself living that life getting from where I am here and doing little steps that have to happen to get myself there, and not the day in, day out, every hour, every moment decision that has to be made. The other thing I can encourage people with is, I've also learned that because my days could be exhausting, and having a family and having, you know, teenagers, where you just don't know what's going to walk in the door, per day and things like that. I can use my time wiser. I can use my weekends wiser and I can set up all my TikToks. For instance, on Saturday. But I also have to be willing to take Saturday. To do that, and not say, you know, I really just want the day, because it's Sunday. And so it's that it's finding those things, and then using them wisely, making the decision and saying, like a long term payoff. This is one day. I won't have to just use my Saturday to do this. If it's front end work for the back end.

Dave: And I think you described exactly the enemy, and the force. The enemy is being. Now, I would challenge you, you said, I'm not really an addict, but I believe we all are. Now this is just a little bit of a Doctor Dave here, so just forgive me, but, you know, everything I say is not medical advice and you could die if you listen to me so I'll just give that disclosure. But, you know, I think that's huge. There's a couple of really big themes that are not really kind of talked about right now. And here's what I mean is back in the like the, our, our parents generation, they mental health wasn't really talked about, you know, back then, you're an addict. I mean, they thought, you know you were a total criminal was still do have them, right, right, put you in the crazy house and just, you know, people, people would get locked away in strange jackets, I mean even going to see a therapist, he was like a shrink and you were considered a person, going to the doctor for God's sakes, was considered a weakness. So now, general mental health is like depression and things like that are becoming more kind of mainstream and we're talking about that more right addiction in it being more of an illness, versus a crime is becoming a little bit more socially kind of acceptable we're becoming aware but here's the new thing that nobody's acknowledging, is that we've got these things that are both the gift and the curse, we're addicted to these to social media, we're addicted just and I am to me it is a daily battle that I have to put up barriers and accountability and all this because I'm just as susceptible as anybody else. Here's the other thing. Being a fantasy addict. Okay, and you call it, like daydream and stuff like that, but it's, it's, it's been addicted to a sense of how things are supposed to be like for example, if we if we read enough books, or if we watch enough movies, and we begin to get primed with this when we're young, right. Yeah, little girls are supposed to be rescued by the white knight so now all of a sudden Yeah, we've got these predisposed expectations of what a relationship is supposed to be like and then all of a sudden we meet somebody and get married. And it's like, What in the hell is this, this is gonna be right. Because, what do we do, we go, we use things to escape, stop getting an affair. Some phones all the time, some are our reading addicts, they just escape into a book, escape into Netflix shows, right, never really addressing or communicating or saying these are my needs. These are my expectations. My wife and I had to spend our time together. We have a couples counseling session right after this. We do that every other Thursday. Just because sometimes we get unrealistic expectations. Sometimes we don't communicate our needs to each other. And so, that fantasy addict, right, and combined with an addiction to social media, you know, is a problem for entrepreneurs, especially because that's saying this is what it's supposed to be like. I do it, and this should happen. Right, yeah, yeah and it doesn't turn out like that and then all of a sudden, right, we start saying, it's not even worth it. This isn't working, blah, blah. Does that resonate?

Kara: So, my husband and I, we have been through a lot. We've only been together for 10 years but in 10 years we've been through a lot. And we're separated for some time, and we had to both be willing, that's that's a key factor, but we had to go to, you know, serious counseling, serious therapy, to be able to get through what we needed to get through to stay together and be together and get to the other side of that, but I will say this, like, I, all sorts of ideas about what he needed to do. Right, I mean, I can tell you exactly what my husband needed to change. But let me tell you what really happened. I had to take a long look in the mirror and realize that I was a huge part of the problem, because my expectations and he said it to me perfectly Monday, he's like here you get a picture in your head of what you think it's supposed to look like. You stay stuck there. And you're not willing to look at what it actually is, and literally just live with you. And I was like, like he's right. And that's just not my relationship, that's everything that's been my life. You know you get into a new job and you're all excited. And then after three years I'm like This sucks. What am I doing, and like everything that you know I get this, I do,

Dave: I hear shit most people get into after three days, right, it's like, it's fantasy that holy shit you know this isn't at all what I thought it was.

Kara: And I, and it's, it's such difficult things that came up well, while you were saying those things in line with as I said this little corner up in my bedroom we talked about. This is my Amazon reinforced because I got it off Amazon. And, yeah, and this is my little tree, you know that I got and everything I've set up my little core and everything but if I could flip my camera, I probably should because it's pretty depressing, you know, right in front of me is my bed. My bed right now has a massive pile of clean laundry on it that I hadn't liked for weeks and I mean, weeks because I wouldn't get home every day and I go, I could put laundry away, or I could try it on business. Which am I going to do. I could get away, or I've got to cook dinner and feed the children and get you know, get ready for bed and be like, What am I going to do. And so that's the other side of the reality that I think people are so afraid to. We live in this fantasy world with social media and Instagram and all this perfect stuff and you know I put on this, you know, but you know what, I wasn't in pajama bottoms. I wear pajama bottoms, Because you know. Well, yeah, but, I mean that's the thing. Nobody can see that so the reality of it is like what we see. And what's really happening are two very different things. So when we can start to reconcile that in our own mind, marriage is the ugly, sometimes messy, but absolutely worth it if you're willing to put the work in this relationship we've ever had because of the difference.

Dave: Yeah. I want to just transition right now into marketing because what we're talking about is, if we can understand the flip side, there's two sides of this coin. One side is to be realistic, as a business owner and operator in understanding my psychology, and I also. Now, I want to move over getting into customer psychology, and I want to use the things that work against me, right, this is that transition for, I want everybody to listen this very colossal because this is about to, if, if we can get everybody here in our community to understand this, we will. There is, there is nothing that will stop you. Here, let me try to say this as clearly as possible. So the transition from consumer to creator is where we begin to understand all these things that have worked against us, and we turn those struggles, into our strengths, and here's what I mean in practical, how does this apply practically. Well, I can create any reality that I want in my marketing. Right. I use these, this frame. Okay, that you see, because you're right, I don't see your laundry on your bed, and you don't know if I got laundry over there on the couch, you don't know what is around me and what the, but you know what, you also don't care, because what you want, what you want. As a consumer, is you want to be entertained and educated, you get the rest doesn't matter. You want a perfect picture inside of this frame you want, when we, when we go to the movies. Do what does the movie show the behind the scenes and ever know the movie is focused on the actors and the storyline and everything that's being acted out in plain out, no set mean that we can't be authentic. No, we're being authentic right now, what talking as a mastermind, as a community, how do we become better marketers and business owners. Well, we do that very simply, understanding the difference between fantasy and reality. And here's this plain and simple as I can tell you this. Reality is your life, and everything that happens in your world. When the camera is not on, or when you are not writing copy for your business. Fantasy is advertising, let me say that again. Fantasy is advertising. Okay, there's, I use this analogy a lot but I love Rolexes, I love Patrick Felipe's right, this is a watch called a Patek Phillipe Well, there's a, there's a tagline for this. Okay, they started using this back in the 60s or 70s, you'll never really own a paddock fleet, you purely look after it for the next generation. When I heard that, When I heard that bit. Right, that's it. I mean this is Harold, this is Aaron look right here, you know, this is, I mean, and so and so, the look, let me show you something. This is how the price condition and sell me the fantasy. This watch has a rubber strap literally in it but it is white gold right here but it's a rubber strap, I mean, it's handfish stuff. This is a Rolex, beautiful, it's even gotten diamonds. Okay, it's all steel, but there's a white gold bezel. The difference in price between these two watches. This watch right here is about five times more expensive than this Rolex. How did they do that? They talked about plugging your kids' ears for a second about dropping a bomb. Okay. they sold me a fucking fantasy. Okay, Mae sold me a fantasy. And you know what, I, why, because as a consumer, I love fantasy. I love fantasy. I want to go to the movies and be completely overtaken by the storyline, by the hero's journey. Right. I want to. When I watch a sales video or a sales letter, or I go in, watching an infomercial. I want you, when I give you a better example when I pull up. This is how I as a consumer want fantasy and love and go back for it over and over again when I pull up to the fast food line at McDonald's. I see that Big Mac, that son of a bitch is a perfect man. I mean, I'm like, Damn, that's the best looking burger I've ever seen. I got it in the box in the bag. It looks like a pile of shit, you know somebody just dumped somebody just dumped funds in sauce in lettuce and it's all over the place. Thank God it tastes good, because it tasted how it worked, I wouldn't go back, but you know what I eat, and then I, and then I go back up, you know, and I and I and I ordered another one, you know, this happens over and over again in my life, you know, you ever been at home at night with, with an infomercial comes on, and the guy does the chop thing and, or, I got sold the my pillow, you know by that guy that, you know, I got that thing, I mean, I was, I remember sitting in bed one time and I was like, oh my god this is the answer to all. I mean he just fluffed it and, you know. He's got the whole pips that guy. And then I got it home, and I'm like this is the most comfortable pillow. I've ever slept on, you know what I mean. But I bought the fantasy, and I wasn't mad about it just wasn't for me it was like cut up, right, you know, memory foam inside yeah it was it was every day though, saying I don't like quality and I'm not saying I don't want to get what I paid for cutting in the way, I experienced life, one of the reasons why I'm always looking for the next Netflix show I want fantasy I want things to be better than they are, when I'm in that when I'm in that consumer mindset, you know, it's one of the reasons why when advertising companies take pictures of things. You know, they get celebrities and they get the fitness person and they get, you know, you you buy the peloton bike I remember looking at those advertisements and the people just were so Sexy, Fit and all that, and then they bring it, you know they unbox the damn thing in my, in my, in my garage and it's just this bike that for several months just held close on it as a close, you know, because you have the fantasy that I bought in the images in the messaging was different. So here's what I'm saying that in order for us to succeed as marketers as advertisers. Okay, which, at the core we are we have to understand the difference between fantasy and reality and reality is our life, and that's running our business and that's all the things we've talked about not having an unrealistic expectation, it not needing to be perfect for us to continue to execute. But when it comes to us advertising, we have to flip the switch and we have to give consumers what they want, not what they need, what they want. Yeah, because what buys what they need. People buy what they want. People spend money on what they want. And that's why the world is as sick and twisted as it is, because people want to feel good, they want to be sexier, faster, richer overnight. They want to be shredded, they want to be a key man. Hold the man in the bedroom. The women want to be, you know, beautiful, and have the, you know, just, just, just dominate the room when they walk, I mean these are the things that we Why We Buy what we buy, you know, and so we have that in mind when, when we're marketing. I hope that that rant made sense because that is really my opinion. Ever since the beginning of my journey when I was broke and disgusted, Ted just got clean and was homeless. Not too long ago, I had to figure out who my inner hero was that I was going to be in my marketing. And when I sat down to write a copy to send out two emails when I got on video, I couldn't be the former drug addict ex homeless guy who didn't have a pot to piss in or a window to throw it out of. I had to turn on that inner key to be what people want, which was, I had to sell a lot of fantasy, but I had to advertise and I had to market, in a way that we as consumers buy, and that is by selling people what they want. And on the back end, when I delivered my product, I gave them what they needed. Does that make sense?

Kara: Absolutely, I do thought but I did post my one of my tech talks to the Legendary affiliate Facebook page, just a day or two ago, and kind of called you out a little bit, because I said you know financial freedom is not about Lamborghinis and watches, and I said sorry Dave, but it's not something like financial freedom is being able to fill your gas tank, all the way up, and not having to stop it before that sometimes financial freedom is just being able to buy the groceries you want. And so I agree with you 100% And I think that we have to remember that the people that are out there that are our consumers that are whether you're promoting Legendary promoting make money online, you know, things like that just to talk on the show, alone, is to realize one, what drew us in, you know, the dream of financial freedom looks different for everybody. Yeah, I want to live in a really nice place and I want to have, you know, really nice things, but I want freedom to be able to travel. I want freedom, I'd rather live in a little house, and travel the world, because I'm not in the house all the time anyway. And you know, plus I don't love to clean my house, so I don't really want a big house because I don't want to clean it, and then Why waste money on somebody to pay to clean it. When I don't want to be there anyway I want to be traveling. So kind of defined. Excuse me. You have to define what that looks like, and then translate that into what your customers are looking for. Sometimes people just need to know, hey, I got the security, to be able to, like I said, fill up my gas tank or go to the gas station and not actually panic, you know, not actually panic when I'm running my cart at the grocery store and I've been there. And I know like you talked about being homeless and on the note of not having a window and not having to, you know, listen and all that, and close the video, right, there's, there's levels of it and so that fantasy, you know, is us as marketers, being able to talk to all the levels of those people, you know, and then the cars does not work for somebody who's homeless, necessarily, it just be flashing my grocery bag.

Dave: And you know what that would be a very powerful advertisement in the make money online niche. I think way too many of us is one of the reasons why I don't why I always try to stay close to the trenches. Never forget where I came from, talk to people, you know, I think a lot of people and in my position or whatever wouldn't bother to come on live and talk to our actual clients, you know, our clients are Pam's their minions that's literally what a lot of gurus think out there, they literally look at their clients as pieces of meat, you know as just, just, are they paying great if not move them on and I don't really care. But I know that for me to continue to be successful, I have to stay in. I have to stay very close to what it was like, when I first got started. And it's one of the reasons why I don't talk about extraordinary financial achievements or whatever that that frankly, I've been able to experience it over more than a decade in this industry, You know it's been a long time of of me doing this, but the grocery back is, you know, Hey, I didn't have to worry about whether mom's in my bank account when I wrote The when I, when I bought these groceries. That is an advertisement that would resonate with more people than if I went out to my driveway and said, Look at my Lamborghini, how it would just pull more heartstrings. And I think I played too many of us way too many of us want. And it's all or nothing. See, a few advertisements that go crazy out there with somebody with a Lamborghini and say, Well, I, if I can't do that, I'm not going to do anything, and completely overlook the creative angle, and the powerful angle of talking about things that every day people experience, like, you know, everyday challenges, like, yes, you name several right there. So I think my, my challenge to everybody on here this morning would be to use those exact examples and talk more about those exact challenges that people are facing on a daily basis, and instead of looking at one of the stories that I tell often and I never, I hope I never forget this because it's so powerful, is one that a client here in legendary share where he was able to buy his parents, dinner, you know, it was just such a powerful moment for him to be able to actually pay for dinner, and, and it wasn't, you know, buy in, you know, I shared a couple of days ago that I recently was able to buy my mom a car. Oh, That's fantastic. But this story about buying his parents dinner is honestly just as powerful. It's just as powerful. And the reason why it's just as powerful is because anybody can do it, anybody can do it. And anybody, anybody can relate to that feeling. It's hard to relate to doing big financial things if you're still feeling like the financial world is on top of you. So, and you brought up some, some fantastic points. You know we're coming up on top of the hour and remember I have an appointment here in eight minutes. Yeah, so leave us with some final thoughts, you know, we didn't even talk about your 50,000 followers on Tik Tok, and it might be different than what you think that's how we, you know, that's how we titled the show I hope we did I think we did, but maybe leave us with a final tip around how you've been able to build a following and essentially nowadays building a tic tock following is like building a list. I mean it's not an email, it's different, but it's a flip, I have a list of 50,000 people there that can advertise that a lot of them are going to send your videos when you post. How did you do that. How's that different than what people might think, just in a nutshell?

Kara: I think, in a nutshell, I would have to say that I stay very real, you know, and I think as that blew up. It blew my mind. I wasn't prepared for it but God was welcoming of it, you know, and I have to say I've gotten away from that a little bit. I stuck in the sales mindset, a lot of close a lot of videos about clicking my link click my link. And like we've talked about here, get back to the things that mean something to people, tell your story, share your message, because those are the things that are gonna resonate with people they want to know you, they want to see your transition from where you are to where you go, and because that helps believability, that builds you know credibility and people. The mindset part of it is crucial. I have to recommend the book Secrets of the Millionaire Mind by T. Harv Eker, and, and I need to link to the end, because it's overcoming, you know, all these self doubts and things that we believe. So I think that, you know it's just a continued growth of it, you know, it's, it's growing as a person that helps us grow as a marketer as a person, as somebody that people can relate to, as somebody in this community. And that never stopped growing. Even if you're growing quietly in the background right now that doesn't mean that tomorrow you won't blow up on TikTok, because you found a message that finally resonates with people.

Dave: Yeah. Well, keep on keep on keep it on keep on fighting the good fight and keep on doing you, it's, you know, you really have a powerful message, and a powerful way of communicating and you really can relate to so many people and I, so many people can relate to me included, so, you know, I'm really rooting for you. I'm so thankful you came back here for a second time you really sparked some interesting conversation. And so

Kara: When I leave my nine to five, when I believe my 95 I definitely want to do an interview so I'll keep you posted.

Dave: Well, I want you to, I want you to, you know, mail me, I want you to put the bat, you know, the, the bat light up there on the clouds, I want you to let us know, I want you to, I mean when when it doesn't even have to be that, see that's an all or nothing thing. Right. But I certainly want to have you on when that happens, but I see that I want you to continue to grow and know that here, all those milestones that you achieve are worthy of celebration and worthy of sharing, you know, and I think that's what I want to leave you with is some encouragement to, you know, yeah, that all milestones are they matter. They're, they're appreciated here, and by me, and, and, yeah, I want to have you back when you quit your nine to five, I also want to have you back just in a few months, even if you haven't quit your nine to five, because that may be, you know what I mean that that's how I That's reality. That's the reality, reality is that it's not going to happen on your timeline, it's going to happen, you know, it's going to happen at the universities or gods, right. It just never happens. But here's, here's also what I, what I've learned is that it's also never what I think it's going to be, if I try to predict the future, I will shortchange myself. So Kara: Definitely, definitely. 

Dave: All right, Kara, thank you for your time. I'll talk to you later. Keep up the good work. 

Kara: Okay. All right.

Dave: You see her, I see some people's and, you know, how do I follow her on tick tock, well her, her handles have been up there the entire show. It's Kara W Morrison. Okay, and that's Kay, if you're listening to this on podcast are something that karawmorrison and you can find her and follow her journey on TikTok, lift her up, comment, like, show your support. And, yeah, today was a powerful conversation worth a read, listen, because there were some real nuggets that were dropped. All right, my friends. We'll see you back here tomorrow. Get out of here, have a great Thursday, be Legendary. Peace.

Below is the transcription for this episode:

Matt: Hello hello everybody welcome in it is let's see what they say Wednesday, September 15 And let me adjust my microphone here a little bit. This may be loud. Okay. All right, my name is Matt. Welcome in, and if you're here if you're new, let us know where you're tuning in from. This is another edition of wake up legendary Dave hosts most days I host a couple days a week, or one day a week sometimes randomly host here and there just to help out. But welcome in pumped that you're here. We got Willie in the house we've got Colorlines in the house we've got Jessica from Pennsylvania, but Tracy Luna, good to see all of you, and we've got an awesome guest and if you're unfamiliar with our wakeup legendary show what we do is basically highlight people from around the world today from Australia, from Melbourne and. But we highlight people and their story and their journey and their where they're at and how they got here so in the comments if you're here with us live, and you're, you're tuned in, you're watching live on Facebook. Give us a little clapping emoji to welcome our guests Neil to the show. What's up, Neil?

Neil: I'm good, I'm doing well.

Matt: It's uh, what time is it over there.

Neil: Well, right now. It's past midnight.

Matt: Okay. Yeah, totally different timezone i It's 7am here so I get up at around 6am, but it's still a little early, because I'm on the West Coast, East Coast is 10am 7am here. But yeah, good to have you on. Thanks for coming on. Tell us a little bit about everybody who's, who's newer to the show or hasn't met you before. Tell us a little bit about you and your journey and life and where you've been and how you come online.

Neil: So yeah, I like to say I live in Victoria, or Melbourne, Victoria in Australia. you've been here 20 years, but I'm from Nottingham in England, originally. And, unfortunately, I did actually lose my sales position, I've been in sales for the last 30 years. An older seller. I lost the sales role in March last year 2020 due to care and I've been in sales, a long time, many direct sales so in selling my face to face. So selling my home improvements, he might be solar or artificial lawns and things like that. So I'm just going to shop around the world for shafted list propositions. Now I get what else I've been going to last. So, we went to lockdown and I was looking for things to do maybe a little bit online but not seriously just like, see what's around you know, see if the software can earn a little bit of money, don't float down to the last. So, long story short, I didn't do anything online. It's still around. So, I probably wasted a year. You know, because I've worked all that COVID All the time unfortunately in Melbourne, which is the most lockdown place in the world. So, it's a bit of an elephant in the room, so it was a case of not applying for a job, and then we'll be locked down again. That was just very messy. For many, many people, we're currently locked down as we speak. So, there's a case where you're going to do something where you've got some time for your family, and I started looking online a bit more seriously. And I discovered a little bit about how to earn money from affiliate marketing. And I actually found Legendary in February. 

Matt: So, during this year?

Neil: This year. Yes, yes so background on that I've never been an online business before very very new, inexperienced, no test skills. So to be completely New Delhi for me.

Matt: Interesting. That's Do you feel like there's been a pickup of or an increase maybe of, like, just people in Australia because you kind of talked about the lockdown like people in Australia, looking for something online, or like, I mean what else you gonna do right I mean, that definitely happened here in, in the States.

Neil: Yeah, I mean, it's definitely a lot done here. By convention, we'd be knocked down more than anyone else in the world. So yeah, people realize it's coming to an end, I've got to do something now. The general thoughts out there, there's a lot of people looking to give something online, and, you know, not necessarily legendary looking to do anything, so it's been a bit of a panic mode for a lot of people a lot. Hopefully, it'll be negative about the world, but things are looking up, you know, positive things will sort itself out people will be able to get back to work, and then go back to their jobs and you still got their own jobs, and those who happen hopefully it'll be a farm workers things pick up. But yeah.

Matt: Do they, do they like to compensate you or like, What, how do they keep people like paid there?

Neil: I mean, in my case, I wasn't in that I was selling solar panels, and I'd actually started that job in January of 2018. And unfortunately, when coke hit in March I was there long enough to get government support. So I think I got there in just three months or just under three months so the timing was really bad for me, because they've been an excellent time for the government to pay. The pay is so much of your actual wage 17% of your actual income. So unfortunately, I missed out on that service case that looks like you're being on your own, you know, and obviously a little bit of savings but that's disappeared over the journey. But fortunately the wife does work. The wife is a careworker, so she's been very busy. She's. She wasn't laid off at all obviously so she supported me and worked together.

Matt: Yeah, jeez that's crazy man. I mean, yeah, It has an intense kind of time and it's cool, I mean, it shouldn't say cool it's just, it's a, maybe some measure of silver lining. I don't know that, you know, the internet exists. You know I think back to, like, times in history and stuff like that kind of happened, it happened. We were just like, there was nothing, I mean there was nothing for anybody there was no way to make an extra income, it was all labor.

Neil: Absolutely. Yeah, I mean, like I say I'm 56 years old. So according to this online world relatively late. But as you say this is an apple 20, 30 years ago that people wouldn't talk about less of an opportunity to do something like this. So, the positive news is that an opportunity is out there for people to find something they want to do and I'm going through.

Matt: For sure. And I kind of feel like on your end, do you feel, I'm just curious how you feel about it but has it been hard. You're not like super old or anything so I'm not trying to like make you feel bad or anything because we've had, we've had 78 year olds, 82 year olds, I mean, you're a young spring chicken compared to them Gary Vee talks all the time about how people in their 40s and 50s and maybe still that gift 30, 40, 50 years ahead like there's so much time and Laurie just commented down here, she just said hey I started at 59. And I think, I think there's just a lot of potential, there's a lot of, but what I was what I was getting at was, Do you feel like coming online and learning these skills. Did you find it hard? Did you find it easy, was it easier than expected, how did you do it, how was your engagement with that?

Neil: Well keeping it simple man. It's unbelievable the information and the knowledge is out there. It's just a matter of finding it. So, the hardest thing I've found was messing about on YouTube, looking for different videos to get excited about particular business I might want to get involved with. And then suddenly you see another one and you know the old cliche, you're all over the place and, again, nothing. Right. So, I've definitely gone through that and at that point it's like Neil, come on. And he just usually got feelings, and go with it I mean that's, I'm so thankful for Legendary. At that time I thought because it brought it all together for me, and he was like, that's, that's it now, that's what I'm looking for so I'm only, you know, I'm actually all this. And that's the sort of decision, and mental seat I've only made pretty recently. Because I'm still in a lot of looking for a job mode and that type of thing I'm sort of without being too harsh on the world. Isn't it lovely and stroking is a case of law. So to me, That was good, knock on the door. My family is like this. Look in the mirror now. You know, men and women in crisis in government can't make a future with my family. So that’s up to me, that sort of felt like a big moment for me to wait and say, Guess what, now. Since then, things are starting to happen a little bit for me so it's just making that decision to go right. This is how I've got to take this seriously and go for it.

Matt: And I feel like, you know, my wife and I were talking about the string COVID and everything, and I, what I, what we determined is basically look, whether you like it or not, the real only way to sort of, you know, there's sort of this like lingering control and lingering sort of like, you know, you have you have certain freedoms or liberties, you know that America would call liberties that are taken away or sort of at least hindered. Right. And we sat and kind of looked around at the world and thought, you know, you know, who's, who's the people that this is relatively going to not impact, and there's some impact to every business to every job to all of that but it's the people who control their financial, You know well being, it's, it's the business owners, or even people who have real skill sets, where they can go out, and regardless of what's going on in the world be able to sort of create something, or own a business where they are in control to a certain extent, obviously, you know, there's, there's always sort of lingering control of other people and governments and taxes and stuff like that. But by and large we kind of determine Hey, the only way that we're going to, you know, avoid something like this, having so much impact on our lives is too basic. It's basically money. Like, it's basically having financial freedom.

Neil: Yes, I agree. I think there's more people who are waking up to that now. They are being restrained by decisions made by others, which is, I guess it's, it's been away for a long time, of course, but the good news is, as you mentioned before, there is now opportunities for people to look at other ways to have that safety that life for their family moving forward so it's exciting time really you know, not taking away from those obviously suffering, what's going on in the world. But there's some positivity there as well.

Matt: Yes, there is everything is everything is as you see it, right, everything is as you see it, everything, the truth of it is sort of your perspective, and that just is the reality. When you get onto something like TikTok and YouTube. Did you find it or how did you find it? Did you find it to be easy? Did you find it to be a struggle? I mean, what's that been like you got, what, four or 5000 followers on TikTok. You're getting going, what's, what's that deadline too tough to start creating content?

Neil: I explained to my older teenage daughters that I was going on TikTok and creating a lot of clarity around the house. But they’re not liking it so much now. All right. But yeah, we've looked at tick tock to realize that it serves a really good way, based upon information I found out and then discovered myself watching in the business I realized that's an extremely good way to put yourself out. So it's actually a question game, it's strange at the beginning. Yeah, and. But yeah, it's been great, like I say there's a lot of people who did a lot better than me on TikTok, looking, I've had growth, you know a little bit of growth of light. You know, a couple of videos were originally good for me so it's exciting. It is a learning curve. And you learn, you know, getting the message across clearer than initially did so on YouTube saying, you know these are areas I need to focus on. And YouTube as well, learning curve. Obviously it's a lot better for long, longer videos etc. And, but yet, that big learning curve, never done it before. So it's exciting.

Matt: Yeah, yeah, of course it is, it's exciting to learn a new skill, it's exciting to actually see some results too you know what I mean. Like, like, can I, as I was looking through your channel can I pull it open? Are you cool with that?

Neil: Absolutely. 

Matt: Cool. I was, I was wondering if you're open to me giving you a little bit of feedback on your channel even. Okay. I will. And the only reason that I offer this is just because I feel like you've got a really really great head start here and I think we can pour some gasoline on this. And for everybody who's here in the chat, and who's live with us or watching on a replay I'm going to give you a little free lesson here. On the second part of our lives today. But what I was thinking, so here's first I wanted to give you feedback on what I think you're doing really well. I see the theme happening with this 50 years old and out of work. So I think that that messaging resonates because if you scroll down there, there's, there's a one or two videos I feel like that have that name right here, are you 50 plus like me 131,000 views I think that's your most viewed video. Yes. And, and, if I were to use this little tool called. Are you aware of the tool called sort for TikTok?

Neil: No

Matt: Okay, so there's a tool on Google Chrome called Sort For TikTok, and it's a Google Chrome extension, and basically what it is, is it sorts your videos by most watched to least watched so now I've got your most watched videos here. Now, do you think it's any surprise that look at the top three videos so we kind of have an idea here Neal of what's working. And dude, you know, I haven't seen anybody do that before, and it actually worked. So, you know, first of all I think kudos to you because you found a little trend or you found a little, a hook, an angle that's really appealing to people right. So Here's what I think you can do better though. 

So this type of video right here, and I see this, I do at man I see this with people who come from sales, all the time. It's, It's the difference between sales and marketing, right. So what you're doing here in this video is you're doing sales. Now this video could really take off and I think you should keep the hook, but I think you should adjust some of the content. So here's what I mean. If I go to this guy's channel, his name is Spencer. Spencer, he's got 480,000 followers, she's a brilliant affiliate marketer, but if I sort his channel. I'm going to store his channel by most watched the least watched okay and I'm going to focus on a few of these, like, like, let's see. I don't see his 6,000,001. Let me see if it's here. Oh here we go. I don't think it's sorted pieces aside so here's one of his videos that has 6 million views now, just for context of what a 6 million view video would likely do, it would probably bring you close to $100,000 by itself, somewhere in the range of 50 to 150 200,000 followers that it'll depend on a lot of things but you will get if you get a video up to 6 million views, a year, you're easily going to have 100,000 followers, and you will have a lot in commissions you'll have a lot in traffic and revenue and sales. That much is, is pretty, pretty guaranteed. The short for tick tock kits is a Google Chrome extension. I just put it, I forgot to put it in the chat, but I just put it in the chat or the comments of this, you can just google search it and you'll find. Here, he has a similar hope to you kneeling in that he says, you know, the beginning of it starts with. Here's a side hustle zero competition. Right, so you could start out with something like, here's a side hustle for those of us who are over 50, Here's a side hustle 00 competition. He's being, he's doing marketing here right so what he's doing is he's creating a lot of like whoa, zero competition. Let me listen. Right, so what he's doing is he's not selling anything he's not telling people willing to take action. He's just opening people's minds to what's possible. And I think for your audience in particular, you can keep that angle, if you want it to you don't have to. If you don't have to stick with the 50 Plus crowd at all, but you can see here's what I would do Neal, if I would, I would test and try both ways. So, test the same video with the 50 Plus hook angle and then I would remove that completely and I would create video content just like what we're looking at here for Spencer, and I would create content here let me, I need to reshare this screen, bear with me one second. I need to make sure I've got some audio on this bad boy. Share. Okay. So what I would do is I would test them both, and I post basically the same video but I would have just slightly different intro right. And I would just watch what happens. Like I would post one one day, and then I'd wait 24 hours and post the next one the next day and it's like, maybe one gets 800,000 views and one gets 20,000 views. Well, I learned something there, right. But in this case, what's different from what you're doing is that he's going through a very specific formula for how to create videos specifically in this industry which is to make money online, but I also watched people do this in the dog training niche. I've also seen people do this in the health and fitness niche, Lots of different niches, you can do this in, but you give a hook, and you sort of give this curiosity base like, Oh, this is interesting, and you did that with your 50 Plus, but the reason this is going to be more powerful is because the hook isn't based solely on age, it's based on somebody looking for a side hustle. You see the difference. So now you've got the, the amount of people who are sitting watching is exactly the audience you want watching. And so you think through those first three seconds and it's like who I really want, I want. And in your case, maybe you're saying I want people who are over 50 And I want people who are looking for something online. Okay, so I'm going to do it. Here's it, here's a, here's the secret. Here's a super secret side hustle for people over 50 that most people don't know about has very little competition. Now, what you're gonna see Neil is that there's a formula where he's holding his camera I mean he's literally holding his phone right here and he should say like, Hey, here's the silence to your petition bla bla bla. And then he's going to, he's going to stop the video and he's going to flip the camera right. She's gonna do the little camera flip thing so that now it's on the back camera, and he's gonna point at his computer screen, he's gonna say first. You go here and you do this then you go and do this now. This is the big kicker that I tell everybody, all right, on our business blitz Thursdays I tell everybody this over and over and over, like, it's like banging a drum non stop, but I tell people this type of content isn't proprietary. Okay So think through that. I can create the exact same video and teach the exact same skill and all that I'm really doing is maybe mixing it. So here's a good example. This guy, Austin, he, he blew up TikTok, Last year in October or something September, and he had this video that went to 350,000 views and it was how to create an E commerce t shirt, or how to create a shirt business with zero inventory, and that was the video, and I created the exact same video, except I used a different website he used something like, I don't remember what it was but I was more familiar with Printful, and he used to default, so I was like you know what, I'm gonna make the same damn video, I'm just gonna switch it out, like, use a different service that I know. And so, literally, he had 250,000 views. I had 500,000 views on that video. But the trick there is to let the algorithm, whatever the algorithms already said works, just, just trust the algorithm, rather than trying to figure it out and reinvent the wheel right, so here's a good example now, after I've kind of ranted on this. Now check this out. Does the fact that Spencer has so many followers make 6 million views more likely less, so he had 6 million views but he, this was one of his earlier videos this is actually from last year. And it has been, trust me, views on TikTok videos have nothing to do with how many followers you have, if you're in the 6 million range. The only way to get to the 6 million range is if you've got a very, very, like, well done almost perfect video. So listen to this one, and check out what he does to really, really get views.

*video plays*

Now you see how he's jump cutting this, and can you hear this Neil?

Neil: Yes.

Matt: Okay. So they're quick, they're quick, it has to be quick and he uses his voice inflection, there's a, there's a C, everybody who's watching this, there's, there's little tiny skills where he said, and we have we've had him on wakeup legendary multiple times. And he sat down and he literally was like, What is everybody who's successful on tick tock in this niche, what are they doing, and he noticed inflection and you know what he noticed he knows they use the word side hustle, they don't sit and talk about affiliate marketing or network marketing. They don't talk about digital marketing, they talk about a side hustle because everyone in the world. They understand that lingo, they understand side hustle. Right, and I see people posting videos about here's how. Here's the number one way to do affiliate marketing like no one wants to do affiliate marketing, people want to side hustle. They want to feel like they're hustling. Right. That's admirable affiliate marketing is embarrassing culturally. So he does that, but he jump cuts twice, And this kind of this kind of like picking apart the video is key, because you really start it's no longer I'm looking for business opportunity or how to make money, I'm looking at how does this person create this. So, he does two little things where he kind of uses his voice and blockchain says, Hey, here's a side hustle with zero competition. And he uses kind of a voice where you're like, Hey, what the hell is going on here? You know, you kind of lean in like what is going on? All right, well we keep going.

*video plays*

Now, if you're watching this, no matter what niche you're in, getting weight loss dog training, frickin cocktail making cooking recipes and making money online doesn't matter, but here's the thing. Notice how fast he's going in whatever you're creating this video content for. It has to be fast and quick because the goal is watch time, so if you can get people to watch this and be like, I missed that one detail. He said, they're gonna watch the frickin video again, and if they watch it again, then that's when you start getting all those for you page fears.

Alright, keep going.

*video plays*

So he's, he's so the big kicker here, is he does this thing where you don't even have to do that and there's, there's, I wouldn't and the music is not important. I just want everybody to know the music and the hashtags and all that kind of stuff, it's not important, and I'm done. I'm done trying to skirt around this. I've been telling people, it's over and over and over again, when I, when I went out and created viral video I still do we still do to this day. We create channels on TikTok, and we do this in lots of niches and I'm telling you, the music, Isn't it the hash tags the description. All of that crap, it doesn't matter. I've posted videos that have got 500,000 views with no hashtags, no description in the video, and, and it was the first video to the channel. And it absolutely doesn't matter. All that matters is this little formula, and I'm just telling you yesterday. Yesterday, I had an email exchange with this girl, Eric. Alright so, Erica, probably pull this up. She was. She was. Let me see if I can pull, I want to pull this up and see if you just see this. I sent her an email because I kind of keep track of like, oh who's, who's driving sales for our company at Legendary right like who's newer affiliates kind of going at it, maybe we can highlight some of them to show off what they're doing. So check this out, let me see if I can pull this open. Alright, so she had a day where yesterday she was, she was basically at top all sales in terms of affiliates for challenge sales at our company now, guys, if you're not an affiliate for us that's okay it's not required or anything. And, and I sent her a short little video where basically Neil I just described what I described here, and I said hey, just go watch this video. And a week later, that was when she had a bunch of sales flowing in and I was like, Hey, what happened, you know something looks different here, because about six months ago she was crushing sales and it kind of slowed down over the last six months, she emailed me and said, Hey, can you give me a little guidance a little assistance, and basically what we just unpack there Spencer is exactly what she started doing posted a video about three days ago has 600,000 views, and, you know 20 ish sales in a day or something like that, maybe more than that, I'm not sure. And from basically that and a couple other videos but virtually every video on our channel. Well, you know what, let's just pull it open now if I'm going to be able to find her exact one.

Let me see if I can pull this up and I'll show you. She took this formula, and almost all of her videos have over 10,000 views on them easily. Oh yeah, here we go. I think she's got 30,000 followers. She had 30,000 followers. And she's only been posting for three days, real fears she has not. I think she has nine videos, watch this. Some people are like tick tock is dead. Okay, so anyway here's Erica. And, yeah, she has nine videos. Nine, I can't scroll any further 6,000, 12,000, 12,000, 67,000, 10,000, 605,000, 31,000 Right, and these ones that don't have it quite yet, they'll get there, right 30,000 In three days, my friend. And really, that's the formula. That's it, that's what she's doing is she's finding the side hustles she's creating, I don't know if she's doing the spreadsheet method but I've taught this method many times where you basically create a spreadsheet of any videos that you can find that are viewed over, let's say 500,000 times, start there and go find those videos and recreate them, but put your spin on them, put your personality, use your 50 year old kind of hook on that because that that's what you're passionate about, you feel passionate about it, and then no, we're the last piece that I will give you advice on as tinkle of that selling piece that you have, Because you're probably good at it, and you're probably have a lot of conviction about it, and take that to the lives. So, the place where you can start to do that kind of content is in your lives. And that's a place where it's okay because it's more like a webinar where you can really sit down and talk through like, hey, I really believe in this, or hey I want to sell, you know, coaching, this challenge or this, you know, whatever it is, but you can give a little bit more kind of real raw, and that's where I think that that 50 plus thing really work right, so a lot of people now go live with like a green screen behind them and then they have notes up above their head, and you can just be like, side hustle for 50 Plus, you know, best side hustle for if you're over 50 Right. And check this out, and then you could be live and people be like hey what's going on, you know like hey I love your videos like what are you talking about, because I've seen a lot of people who have viral content on Tik Tok and other channels and stuff that they, but they're like hey I just, I don't know they're not turning into sales I said have you gone live before, and suddenly it's like the faucet of sales flows, because now they've, they've sort of converted from a space of just I see them, creating these weird side hustle videos that are interesting but it just seems a little weird into now it's like, Hey, I've got a link in my bio dammit, go by, right now, you know, and they offer a bonus like a 15 minute coaching session or something like that. And they, they sort of stack the value and then they, you know, on a once a week webinar that's actually just a I'm just hitting go live on my frickin Tiktok, on a once once a week thing they might have a, you know, pile of 10 to 50. New customers that come in and, and now they're super highly engaged, they might do a little free 15 minute thing with you or with her. And now they're really hot, they're super engaged now you're going to get higher conversions on your high ticket sales as well on any coaching or anything like that that is sold on the back end, that makes sense.

Neil: Those you haven't heard before regarding the shows as well. And I know it's a chicken and egg scenario, you want to sort of get enough people some people come to see a lie but I just got to go for it to one person in the room, guess what you're going to meet somebody and have a chat with them, and we can practice, practicing and nothing else. So, I've definitely stopped doing that.

Matt: And I would just try to set it like for a certain time each week, you know, Dave and I both have funny stories about 10 years ago where we would schedule webinars and no one would show. And, at least, you know, in those cases, no one knew that no, but we would do the whole webinar, and like, but on TikTok the benefit is like, you can just choose one thing you want to teach right so like if you wanted to take a mini portion of like the 15 Day Challenge let's say whatever you're promoting if it's the challenge or if you're promoting a weight loss product, you can take a bite sized piece of it just kind of teach one principle, right, like you could even just teach like the difference between selling with a website versus selling with a sales funnel, right, and that one thing could be a good 10 minute lesson or five to 10 minute lesson. People overthink this, they think it needs to be this big grand presentation that comes on for five minutes and just, you know hey here's three reasons inside the house that a sales funnel works better than a website. And here's XYZ let me explain it what questions Yeah, you know, and then Pete by that time people start asking some questions, and you can expand and really just engage one on one with people, and that's where the power comes in, then they're like, take this guy's just given me. You know, this is actually valuable like this. Why is this guy doing this? This is really nice. And you go from sort of marketer to now a friend and sort of almost like, hey, This person's actually in it to help me out here, like this is interesting. See what I mean?

Neil: Absolutely that’s what excites me to be honest. I've learned so much since I've been doing this exciting part. Yeah, implemented. You know, that's like a wedge on the thin end of the wedge at the moment, so much. And that's so exciting. Finally, I love it. So, yeah, I've got to just clock in and get on with the girls live for example and then in between the eyes as I say.

Yeah. And, and I do want to just encourage you, because you know sometimes people. Sometimes people, they'll get on and they'll do, you know, they'll post videos for months and months and months and have zero, or very little traction. And it's just like their channel seems like it's not going. So, I don't see that on your channel. So what I want to just sort of hammer home is, you've got a channel with a bit of traction and every indication from that channel says it's primed and ready to go super viral there's nothing sort of holding it back. So, I would try a few things while being in Australia. I will try a few things I tried posting at different times during the day. Very different times, try to capture different audiences from around the world, some of the, some in the, in Australia, some maybe in the UK. And I would really try hard to post using sort of that formula that I laid out. And, and, you know, try out going, I would say that going live is a little less important than is that formula for creating real hyper viral growth is that will really set your channel off. And, you know, occasionally, you're going to have some of those when they go super viral, they're going to take them, they're going to delist them, you just have to do a simple appeal to it and it'll come right back. So just know that be ready for it, it happens, it happens on most. I shouldn't say most but a lot of viral videos, like people who wipe out on skateboards, like that happens all the time, people who, you know, get, like, it's like a fake dog attack or something, it gets taken down, like it just happens all the time so it's not a big deal but you just have to kind of keep pushing through that but I think your channel, what I wanted to convey was, I think your channels ready for it. And I think if you were to post that content. You know, I don't have any way to guarantee or anything but I think that you are primed and ready to rock. Yeah, I mean, you've done a really great job so far, you've posted a lot of content and you've been consistent,

Neil: Yes, if nothing else that I’ve been consistent, like the three to six months of growth in recent times I only had four followers for about a month. 4000 now to be fully taken, appreciate your sharing. 

Matt: Cool. Awesome. Anything that you would say, let's say to the 50 plus crowd, who's out there trying to create content, worried, nervous they feel a little insecure, what would, what, what would you say to those people who are just getting going?

Neil: You know, business,l take your business seriously, be careful as well. Emotionally joking, all sorts of little things and getting consistent. At the end of the day, you just don't really know which ones are going to go viral, and take off anyway so you've thrown out there, and wanted to work as well you get to keep going. 

Matt: I love it. I love it. 

Neil: You know, one thing I've learned from sales. So, other things as a sales role. The important thing for me is mindset. Just accept any sorts of doubts in your business. If you know that going into it in this flat period. You'll be the last thing on what was expected of this. I'm going to create a bullet to keep going. Toss and pick up and hopefully, and then capsule treatment is really foreign and when it's not a small sport and more experienced.

Matt: Yeah, and I think you know, the more, the more you focus on that skill and the more that you really start to develop that skill. It's just more fun when you wake up to 10,000 followers or, you know, whatever 30,000 followers like Eric in three days, but she's, you know, people, people got to realize she's been working on this for a while she's tried a lot of stuff that didn't work. And it was sort of like she needed a recalibration of like, what am I doing wrong here, what, you know, I need this sort of come back to the light a little bit of like, and then, you know, waking up to 30,000 followers that makes that gap, close a little bit, it becomes a lot more fun.

Neil: Yeah. There's nothing better than looking at that and seeing the growth overnight. Yeah, go ahead and follow so, and then obviously the growth of your portfolio down the line so it's exciting.

Matt: It is very exciting. Neil thanks for coming on. If you need anything from us and let us know. I'm going to close this baby out and then we can chat after the show. Yeah, thanks for coming on. Guys, make sure to go give Neil a follow. We're going to wrap this up, and we'll be back here tomorrow, they will be back tomorrow, Thursday and Friday. Same time, same place we've got guests lined up, they're going to be awesome. And you might do yourself well to just rewatch the show is, there is a lot of little powerful nuggets in here and you know I think some people, you know, have said, Oh TikTok’s not what I want so, TikTok might be hotter than it's ever been and it might just be heating up again.

So, let's keep it rockin, have a good rest your Wednesday, peace out everybody go give Neil a follow  Shenton123 Give him a follow and say hi on TikTok on YouTube as well. See you guys.

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe, welcome to Wake Up Legendary, and we have this morning, another marketer who is marketing in a language that is not her first language. Okay, doing something that is uncomfortable doing something that is, you know, that, that is, she's chasing her dreams, basically, she's chasing her dreams, and I respect that. Who can't respect that. I'm excited to hear her story so with that being said, let's welcome Mila, to the show, how you doing Mila.

Mila: I'm good, thank you for having me here.

Dave: You're so welcome you're currently living in Las Vegas, is that right?

Mila: Yeah. I’m in Las Vegas but I'm from Brazil.

Dave: From Brazil, and that is your, that is your, your, obviously your first language, of course, how did you learn English, when did you learn English?

Mila: I learned when I came here in 2016 So I did this, I went to school for one year. A little bit over one year so that's how I learned English. And then I met my husband here in USA. So he helped me a lot like me.

He is American and was born here?

Mila: Yeah.

Dave: Okay. Nice, nice. Well awesome so what you've done a little bit of dropshipping. You've done some Amazon right now you're doing affiliate marketing, tell us what led you to legendary and starting here in becoming a member of our community?

Mila: So, yeah, I'm gonna tell a little bit like my story with the digital marketing, how I ended up like walking on line and stuff like that. So, as I said, I'm from Brazil and I came here in 2016. So I waited with not much experience, not the language. I worked here with me. But I, even though I love Brazil and everything but I, I always wanted something for my life, like something else. And I tried to apply for many jobs here in the USA but it was, I was struggling because nobody could give me an opportunity, you know, maybe not having much experience, English wasn't the best. And so I took some courses. I'm going to try to do something on my own, and I did some forceful eye lashes, and when I took the course I was searching for some ways to advertise my service. So that's how I found out about digital marketing, and immediately I fell in love with digital marketing like I just love doing it. I love learning. I love studying. So I would spend all my free time learning and studying. So that's how I found out to drop shipping but I always need to drop shipping to my country Brazil because it's my language and I am a home traveling person. So I had a great success in drop shipping or like 2019 where I stopped all this was great. 2020 also was great but this year with some changes on the currency, and on the business itself. I I lost a lot of money, and I, I just need to do something else to like to make money because like I was working by myself, you know, and then I just need something, and then my friend introduced me to affiliate marketing but I was doing in Brazil, again, like making money in Brazil currency but they use in dollars so it's like, he wasn't. He was the, they Matthew wouldn't do like clothes, you know. So that's how I like it. If I can do these in Brazil, organically because I was using TikTok, I can do this easily. And I saw people talking about these 15 days of challenges on TikTok. And that's how I found that like okay, I'm gonna I'm gonna try. You know if I can do this in Brazil, like, I can, I can do this in English, like, I'm gonna just try it and that's how I found out and I started.

Dave: Nice, nice. So what going through the 15 Day Challenge did you mean? What, as you're going through that training, what clicked for you and what you got, what got you excited about the business model?

Mila: How you can change to like people like you know like you. It's very because even though I had some experience with marketing everything affiliate marketing was very new to me, and also English was also English was very different for me you know so I thought the program was very beginning, beginner friendly. You know as much as you can. I don't know if it's like you can grow inside the program, I just like helping often. It's a really good program and it's changing. It's changed my life because I was able to make good money, you know and learn a lot, so.

Dave: Yeah. No, that's incredible. I wanted to make sure we also had your name here spelled correctly, that's your correct TikTok handles that right the Brazilianbossbay 

Mila: I actually have two. I have bought the BrazilianBoss and I have Brazilianboss day.

Dave: Okay. Okay, gotcha. All right, all right. Okay so we are going to take off the bay there. Okay. The Bay. All right, so. So, what have you done ? What do you think that you did on TikTok. Starting out within your first month and starting out marketing and so forth, that worked so well I mean why do you think, what do you think you did that helped you to get results so fast?

Mila: I think he's sharing my story. You know how, how, t shirt or marketing can change anybody's life I never thought I would be able to have the freedom that I have to have the, you know, the time, the time the money freedom that I have and it's like the greatest opportunity like in genetics, it's so big and can change like there's so many opportunities can change our lives. So I just share. I share my story, and I also, I tried to pay attention, like, what, people who have success on these, on the same meet from the same business that I am, what are they doing, you know, I kind of think they kind of success is traceable, you know, like, so that's what I, what I do like I try to pay attention with other people, that has success what they're doing that I can do because if someone is having success and someone is making money with this so like I, I know I can like, anybody can do it, you know.

Dave: Oh yeah, it's an interesting perspective to say that you can trace success, you know, when I was a little kid that's exactly how I started to learn how to how to draw was, was I would, I would, you know, as a matter of fact, our art teachers gave us tracing paper which was sort of see through paper and we were able to trace the picture that was laying under our tracing paper. And I think that there's a when you combine and I think this is the real key to marketing in any niche, any offer on any platform, meaning TikTok, Facebook, whatever, is to take what you see and what you notice is already working. And then as you say, sprinkle your own story in your own personality. In, if I'm a copywriter and here's the thing that everybody has to understand about marketing is, if I am a copywriter, or a marketing agency, and somebody hires me to come in, write an advertisement for their gym. Then I'm going to go into that gym, and I'm going to find somebody's story, who had their life changed by that gym. And then I'm going to scour the marketplace, and I'm going to find what sort of angles and ads are working to advertise gyms, and I want to combine that formula with that person's unique story from that specific gym, and boom. Voila. I have now a successful advertisement because I've combined. What is already working, what other people are already proving that's working for that particular niche and that particular offer with a unique story from that gym, and many stories if I can if I can pull out many clients from that gym, and have them tell me, Well, what do you love about this gym, what, you know, are the people nice is the equipment, new and clean. You know, Is it some sort of an accountability program or personal training sessions you use in the gym that helps you. Right. I can combine those stories with what I see in the marketplace that's already working, and now all of a sudden, I have a magical and unique, unique angle, but it's already tracing other folks' successful formulas that I see are helping other gyms succeed. I hope everybody hears that really crystal clear because it's not difficult, you know, it's it's we hear people all the time on the show, say, well I'm succeeding because I'm telling my story, but I think you put it very clearly for us this morning that you're taking what's already working and then sprinkling your own personal story on and when you combine those two things, that's when you see success, am I. Does this resonate with you. What do you what's coming up for you as I'm, what would you add to that?

Mila: I think most people struggle with these things because they try to reinvent them. They feel, you know, and that's how I that's what I learned. Like, she's I started with digital marketing that's where I learned, I don't have to reinvent the wheel, like the hard work is already there, like you see what it's working, it's working, you know, So what do we have to do is, like, as you said like see what is work in sprinkler your personality because I'm trying to find people who is planner. How can I say English? Oh my gosh, sometimes I I don't know the words but who even will match with me you know like, they will like my personality, and like the same ways, they will like mentally thought that personality other people's like content. And so, that is, there is room for everybody there is like space, but it's just like see what's working for your personality, and that's what I'm doing, you know,

Dave: Yeah, yeah. So, how are you? How are you using the comments that you get in that are either. Nice, or even the hateful ones the main ones, how are you dealing with that now that you're putting yourself out there. How are you dealing with being sort of exposed out on the internet, and then feeling maybe somewhat vulnerable, or just how do you deal with the people who are leaving nasty comments or not so nice in the comments of your content.

Mila: That's like my personality, the way I am, I tried to be as nice as I can with everybody because you know that's the way I am, even when I get bad comments like hateful comments. I try to be nice, like, they make some comments. Oh, thank you for your comments, that's not what it is but thank you, you know, like I just tried to be nice and they can and some of that so I could be really bad, then I just block in, and I end. And I do eat it, because one thing that I also noticed, I've seen a lot of people having success and like me being able to make money to do all the change that we want. And one thing that I noticed is, they don't care what people think about them like they don't care what they think about them like what people think about them is not going to pay the bills, it's not going to change their life. So that's why, because I always was a shy person, you know, and doing these English, that's not my first language, you know, it's like totally uncomfortable for me, but that's what I, I saw, if I don't do it if I keep like thinking about what people is gonna think about me, my bills are not going to get paid, so it doesn't matter what people are gonna think about me or if I make like embarrassing videos or whatever, you know, like, it's not going to change my bank account is not going to change. I just try to be nice with the hate, like with the haters because always gonna have, right, like, and try to help out as much as I can with people who approach me who you know who send me a DM or send a message saying want help, I try to help as much as I can.

Dave: What do you what do you, what have you tried that hasn't worked, what, what have you done, what is a learning lesson that you've had, that you, you did it, you're like, Oh, that you know, that's, I'm not going to do that again, or I learned a valuable lesson from that particular challenge what was a moment or something that you've had, which was frustrating or it didn't turn out the way that you wanted it to. And what did you learn from that?

Mila: I don't know maybe like when you tried so you want, he was so anxious to, you know, to, make money to make something work and then you just do something without thinking about it without, like, for example, I got some videos on TikTok, that was, that got shut down. And I learned from that that's like, because like we can, we want to post content we want to share every like we want to spread the word and everything, but sometimes we just don't think of what to say. Kinda like them, they guide the line or something like that and I just learned to like to be can to like, share, some, some things, you know, so I just like, Okay, I'm just try to, to pay attention more like on the on the on the platform I'm using. Right, yeah.

Dave: Okay, okay. I noticed that you have to TikTok channels. Tell us why you have why you have to, and it seems like you're posting identical content on each channel is that right?

Mila: Yeah, because, one, one thing that I noticed, working, which is to start, will deliver some videos, different from each with each partner for. So if I'm like, why now, I'm, I'm thankful that I work full time with this, so I just tried to, to create another account so I have more possibilities to, you know, to deliver my content to show my content. And they, like sometimes I spent I post the same, the same video and take stock and deliver the content differently. And the one thing that I like to do, I like to test a lot. That's I think also that is one key that everybody should do is like testing, sometimes, like you're the first, sometimes some hashtags we work sometimes not so I tried to like okay I'm going to post the same fear but these, these account I'm going to post these hashtags the other content we're gonna use another hashtags. So I tried to do a lot of tests you know, like some, some videos, I'm gonna admit, I'm going to put some call to action, and another field I'm going to put another call to action. Let's see which one's going to work better.

Dave: Wow. Man, that is a big old gold nugget right there. I mean, who would have thunk, I think you're the first person that I've ever seen, at least on this show, that takes two channels and posts identical content with slight changes, small tweaks, whether, whether it be to the hashtags or the call to action. And, and, is, is basically benefiting from double the views. I mean you could, you could almost do that on multiple different you can do that on, even more than two channels, and you could you could post different videos, he would, you know you could post the video that you posted last week today and you could switch around when the actual videos are posted. Wow, that's, I don't know if anybody else had a, had a, had a, you know, a brain explosion right there. But if you did have a brain explosion, drop the emoji, where your head explodes, yeah Austin Mayo thank you for that. He dropped the, the mind blown emoji there. It's so simple.

Yeah, it's simple and like you say Instagram has the same, because by now, TikTok is like, is a big deal, right, like, it's growing and growing. So, Instagram, YouTube and Pinterest. Also, they're trying to compete with TikTok so they are also like having the same type of videos, like, same type of platform inside the app, you know So Instagram videos, YouTube, short and also interested with the thing idea. So, I take my time to make content on TikTok. So the video is already made. So I just try. I post on Instagram as well as I post to YouTube. And I was interested, as well because the views were already made, so I just need to like posts on the other different platforms that will help to spread the word.

Dave: Wow, that's that's that's really, that's really brilliant. It's a great example that sometimes the most, like, the best things that we can do are just the simplest. The simplest, you know, it doesn't, we don't have to, we don't have to try so hard, we don't have to. We don't have to complicate things we don't have to, you know, we don't have to stress ourselves out trying to create all of this different content for all of these different niches sometimes, we can just take the content that we create and tweak it slightly and post it on a different accounts like you're doing, and double or triple the amount of views and leads and traffic that we're getting. Simply with that small tweak I think that's maybe one of the top three to five tips that I've, I've maybe ever heard on this show, so thank you for that. I mean that's, Yeah, it's really amazing I mean it's just it. You know sometimes I think people are quick to judge, you know like, Oh, look at look at Mila, she's a beautiful young lady, of course, people want to, you know watch her videos and all this but, but behind that beauty is some brain, you know, you're, you're, you're using everything that you have to your advantage. And the first thing and the most brilliant thing is the ability to be able to set up as many accounts as you want to set up, you know, I mean, it's free, you know, it's also smart because you could lose an account. Well, no problem. I got other accounts over here, no big deal.

Mila: I’ll just create a third one. 

Dave: Right. So I was looking at your I was looking at your, your Instagram page and I saw you also have some, some graphics, what, tell us, tell us, are you using the strategy that we taught in our recent, recent Instagram training, or, like, how are you how are you creating what have you learned about Instagram let's start there, we've talked a little bit about TikTok. What have you learned about Instagram and how does Instagram fit into your overall strategy?

Mila:  I just wanted to deter the cheek talk and what I'm doing is I use that account to send people to my Instagram account so I can, I can. Yeah, so I can just help to grow my Instagram account, and what I do is I create content, you know that's like, educational, some things that I, that I'm learning some tips, some like, inspirational, and I just to adjust to. I like how so I'm . I think I'm a very curious person. So I, I like to mess up with some stuff so I, I put my, my content on like this post. And I yeah I just, like I said, I watch what people my niche is doing and having success. I tweak my passion, so like, my, my, my things, you know, and I just, I just try to, to create content, then go to the leaders that are ready to take stock so I post on TikTok as well.

Dave: Well these carousel, these carousel posts like this where there's more, it's almost like a book that you're turning the page to read these carousel posts on Instagram, are really doing well for people right now. You know it's a, you know, it's a lot, it's interesting because it keeps people engaged, it keeps people scrolling through your pictures to kind of read the next page. So you're creating all these carousel, that's what they're called carousel sure there's other words for it but carousel post your post, you're creating all these in Canva. And then you're just uploading them as a post  is that, is that right?

Mila: Yeah. 

Dave: Yeah, that's right. Nice, it's really really good stuff. I think you're probably going to grow this account, really big, and, and I'm excited for you. Are you also reposting your TikTok content here in reels? 

Mila: Yeah. So you're, you're doing reels, you're posting also your TikTok videos on Pinterest is that what you said. Yeah. And then you're doing them on YouTube as well.

Dave: Yeah. And now, when, when you have this mindset that you just need to see what's already working, and you just made your changes and tinker with your personality with your story because stuff, like everything makes easier, so I was able to create, to grow my, my Pinterest, my Pinterest is having like over 300,000 impressions in less than one month. So I think that's okay and I don't even like that I never made any, any, any Pinterest posts or anything like that. I just feel like my  Pinterest has this idea. That's kind of the same thing that chick populates into Instagram, and I know like all the accounts of all these companies they are trying to fight Wheaties. TikTok, you know, likes to keep people on the platform. So I, I created that they beat us on TikTok, and then I just false and all the other, other platforms.

Dave: Yeah, this was a quote that I sent to Matt. Yesterday, or over the weekend, and it, it's basically that TikTok overtakes YouTube in one specific metric. TiKTok is the first in the US, TikTok is the first US first to overtake YouTube. Kind of confusing but overtook YouTube in August last year. As of June, 2021, and as of June 2021 its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube. According to app analytics firm App Annie so. So Tik Tok, people on TikTok, are watching, you know, An hour and 20 minutes more content per month than they're watching on YouTube, I mean, it's absolutely insane. The amount of people who are using TikTok, and, and are watching TikTok, for those of you who think, you know tic TOCs dead, it's too late, blah blah blah. You know, it's just you're lying to yourself, and you're, you're making, you're creating a story you're telling yourself a story that's not true. You know. Yeah. TikTok is still the best kept secret, and the truth is is that most people are not utilizing it, they're underutilizing they're not utilizing it, but here you come, Mila here you come. And not only are you there, but you're, you've got multiple accounts, and you're blasting your content on to multiple accounts. It's just absolutely amazing and in, so it should be no mystery to anybody who's listening to the show this morning, why you've been able to create, you know, the success that you have here and in such a short amount of time. So, so talk to us for those people who are brand new in listening, or even need to be re inspired tell us how you know finding this community and finding this business model, and what you're doing now has, has changed your life and how excited you are I mean what do you, how, how do you feel about your future and how has this has this changed everything for you?

Mila: Well, it's changed everything because before when I was just doing drop shipping I was focused on Facebook ads Facebook ads and when I started learning and studying about affiliate marketing. It just opened my eyes to the amount of possibilities and strategies that we have to, you know, to, to send out to spread our word. So I stopped, I learned a lot in like one month that I started like I was able to make way more money than I was doing when I was doing drop shipping. So it says, I think it's a great it's a great community very beginner friendly because, like I said, even though I had, I come from, you know like dropship and all these all these business model was very new to me, like, email marketing, being able to build my least, that's why it's something I never thought and that's like, something that is also helpful because, like I said, maybe Tik Tok you can shut down my, my accounts or like Instagram, whatever, but if I have my email these super communicate with my leads. So it changed completely and I am so excited for the picture because if I just keep studying and doing my best as I'm doing. I just, I can only imagine where I'm going to be from six months from now to one year from now, you know, it's very exciting, very, very exciting. And I think, I don't know it's just like, I got so excited with the program and everything. I want to show people that they can change because they can, you know, like that's a great opportunity and it's not, it's not complicated. You know, it's very beginner friendly, so that's that.

Dave: Yeah, no it's  awesome, it's you know, your passion and your excitement is contagious. You know, it's, it's like, you know, everybody's everybody's been talking about, you know how we've been spreading viruses all over the world. Well, you're spreading an excitement and passion virus all over us this morning. And, and that's not, you know, that's, that's not something that I'm upset about. I'm very happy about that. And I hope that you'll continue to do that because I think there's a lot of people. I know there's a lot of people out there right now who are looking for somebody with passion and excitement, who can show them a solution to their problem in any niche by the way, my friends, because there's, there's hundreds of millions of people there's billions of people out there who are afraid to leave their house and they want to shop from home, they want to, but they want to learn from home, they want to make money, they want to train their dog from home, they want to they want to help their kids sleep better from home, they want to work out from home, they want to get their diet and nutrition plan at home. They don't want to go to the gym, they don't want to go to the grocery store, they don't want to go to the doctor, they want to have their consultations happen at home, they want to get their medications and prescriptions prescribed to them at home, you know, it's the world that we're living in today and it's either wake up and realize that it's in realize that you have the platform, you have the skills you have the tools you have the business model with next to nothing out of pocket besides whatever education you're going to invest in to learn how to do this with next to nothing out of pocket in terms of tools in things that you don't need a truck, you don't need a bunch of tools like I remember when I wanted to start a construction business, and I had, you know, I had to buy truck and tools and all this stuff. And with this, it's basically the passion and the excitement in the in the willingness to go out there and put what you learn into action, and anybody can start to do this no matter what financial level you're at, if you have the money to invest in education, do it, if you the best investment you'll ever make is in yourself, especially right now, but whatever financial level you're at, you can do this right now and I think Mila, you are a shining example and inspiration of that coming from Brazil, only learning English back in 2016 I mean, come on, standing ovation for you, tell your husband, I said hello our best to your family as well. And I'll leave you with the final word.

Mila: Yeah, thank you David, I just, I really, I think. I think people need to just like to have if they happen they're willing to really make this work, you know, just like wherever you study like the internet is so big. There's so many opportunities just like gold. And like you said, the best investment you can ever do is invest in education and invest in yourself. I think that's what makes a difference in my life because I started, I'm not afraid to invest in myself, I spent like you back in Brazil. I spent four years in University to graduate in Business Administration, that I learned, Like, I don't even remember, you know what I learned I was. I know, university like some people may for that, right by the like, I feel like I lost four years in my life so I paid four years, and I spent four years to study, why not, I'm not gonna invest in myself to learn some high skills that's like, it's on demand right now everybody is zoning, like I don't have normal TV at home, you know, so all the consumers, people eat on internet so we have to take advantage of this, you know, and anybody can start can start on this business, anybody, whatever like this the financial situation. So, that's it, that's it is like I'm not afraid to invest in myself, investing in the patient because I know this is gonna come up trumps from how you know it's no one. When you invest in knowledge is something nobody can ever do for you. Once you learn, nobody can do this for you. So if this is your life, it is the best investment you can ever have.

Couldn't have said it any better, I mean, we are on the same page, my friend. We are on the same page so keep up the great work, be Legendary, come back and keep us posted on your, on your journey. Okay, and stay Legendary Mila okay.

Mila: Thank you so much Dave.

Dave: Bye bye. All right, my friends, wow, I mean, Lee, man oh man, I mean just when I think I can't be any more inspired, it's believable. It's just, you know, it's, I'm just continuously blown away. I mean there are some days that I just, I come on the show and I'm like, No, I'm just, let me just, I'm not going to be inspired, it's just going to be another day at the office, you know, and I come here, and I talk to somebody like Mila, and I get fired up, you know, I mean just fired up. So, you know, I hope, I hope that does it for you as well, all you who are listening and commenting. Of course, please go follow Mila. Let's continue to lift her up and support her by commenting and liking and, and just, you know, showing your support for her content and her marketing, and I hope to one day have each one of you guys on the show and gals on the show as well. And, and, as she said, and as I said, the best investment you will ever make in yourself is to invest in your knowledge and your education and your personal growth, hands down, and there's nothing there is nothing and trust me, my friends I have bought so much stuff I bought total crap. And I've bought things that are expensive, that are, you know, luxury goods and shit. And let me tell you something. There is nothing: not a single car, not a single house, not a single piece of jewelry, not a single bag, yes ladies, not a single bag. Not a single dress, no single suit, not a single pair of shoes that will ever make you feel as fulfilled as investing into your own education, learning something, in turn around and putting it to use building something for yourself. There is nothing. Nothing in this world that will make you feel as empowered and as happy as happy is invested in yourself. So do that today, here at legendary marketer or somewhere else. I don't care, just get started doing, get out the wallet. Okay, get out the wallet, get out the credit card. Okay, get out the credit card, invest in you and stop hoarding and holding on to the money that you have, like, There's no morals, there's no other money in this world. Scared, money, don't make money. Have you ever heard that one? Well, you can absolutely apply that to your own personal growth, you gotta put some skin in the game, baby. If it's $1 Hey, that's it. If it's, if you know what this is and hey just let's pass the hat and put up, you know, put a couple of bucks in it, and let's hope that something happens, no. When you invest in your education. There is a tangible return because you get knowledge, and you can apply that knowledge to build something. So I hope that today was the motivation that you need to be able to do that, and if you've already invested into yourself and you've bought some education and you've bought some courses or some knowledge. Now is the day to use it, you know some people are addicted to buying stuff and then they never even log in. But, today is the day to put it to use my friends, be Legendary. Get out of here and make it a fantastic day and we'll see you all of you back here tomorrow for another episode.

Below is the transcription for this episode: 

Dave: What's going on my friends, this is Dave Sharpe, I feel like a boxing announcer where he's like, let's get ready to rumble. And I don't know if you guys actually noticed, but that guy can I forget their names right now Matt would probably know their names but the brother of that guy who was getting ready to rumble does UFC and he has his own spiel, I forget what it is, but it's another it's not as good as let's get ready to rumble. It's just not. But anyways, I always remember the Tyson fights back in the day. Let's get ready to run. By the way, Evander Holyfield, God has asked him this weekend. Fortunately for old guys 58 years old. Matt, gonna bring him on for some commentary. Did you hear or see the highlights of that one? Now who did he fight? 

Matt: He fought some guy who kicked his ass. 

Dave: I mean, I don't know, Holyfield looked like he was literally on his heels. He's 58 years old. You know? 

Matt: Yeah. Do affiliate marketing and stay out of the ring. 

Dave: All right, you guys. We'll hear more from Matt on Wednesday. Don't miss Wednesday's. And of course, don't miss Thursday blueprint training for all of you blueprint students. Matt does a live coaching session for our blueprint students every Thursday at 3pm. Eastern Time. Also, we have a decade in a day coming up this Friday for any of you who have enrolled in the business blueprint, that training classes coming up on this Friday for those students who have enrolled in last week. If you would do that every two weeks or so. So get ready for that, that's an awesome day of training. And when you enroll in the business blueprints, we get you right into a full day where we hold you hostage, we sort of download from our brains into your brain, all the information that you need to get going now versus you know, sitting in the classroom, like many of the online courses will have you doing out there watching endless videos, we absolutely have course instruction in videos, but we also have a process that gets you right in to taking action in generating leads right away, okay for your business. So if you're in the business blueprints, get ready for that. You'll also see Matt on Friday, in the decades debate training. Listen, we had a guest that was coming out this morning, named Tyler. Okay, Tyler Van Kijken. And he's out in the middle of basically bfv Canada, and we don't know if he overslept, or if his Internet's not working. But anyways, we're not able to get ahold of him. And, and so he was going to talk about the fact that he was a, the fact that he was a paramedic, and basically has gone from, you know, saving other people's lives, to saving his own life. And, you know, that got me thinking a lot about just as I was reading that this morning, sort of preparing to speak with him, he got me thinking about how so many of us, you know, really spend our lives, saving everybody else, you know, and with, with children, we, of course, spend our life saving their lives, I saved my son's life, probably 50 times this weekend. He's nine months old, and he takes his nose dives off the bed, we go swimming in the pool, and I'm trying to teach him about ledges and drop offs. So he doesn't just, you know, walk off things and break his neck. But then we go, we go, we go to school, and we then, you know, behave ourselves, get good grades and listen to the teacher and we essentially save their jobs, right? Because if we don't listen, and we don't get good scores on our tests, those teachers will probably get replaced. And then we do the same in college. And then we go and we get jobs. And when we save our bosses, you know life essentially or you know, whoever we're working for, and in some cases we actually save other people's lives as Tyler does, in his paramedic job, and then some of us this is where it gets tricky. Become people please. In our lives, we've become Yes, you know, we've become Yes Men. Yes, women and we put everybody else first

Many, I think I know a lot of women who are like this, who sort of step into that role of caregivers, and after their children are, you know, up out of the house, or I know, one particular lady is who's our nanny, who, you know, actually got divorced after a very long marriage, and spent her whole life, you know, not only in in many jobs, where she helped other families, with their kids, and so forth, but also, of course, helped her family, raise her children. And then she got divorced, her ex husband acted very nasty, she actually just told me this morning that, you know, he took down pictures of their vacations and magnets and pins and sort of erased her out of the entire home. And, and, you know, many of us are left in our mid 40s, or 50s, or even 60s, taking care of people our entire lives, being caregivers, or always putting everybody else ahead of us. And, and, and finally, we wake up and we realize at a certain point, that Damn, it's, it's time for me to take care of myself, you know, sort of like in the airplane, how you, you know, how they instruct you to put the oxygen mask on yourself first, before you know, you can, you can only save others if you first save yourself. And I think that is very true. And it's a mindset that we have to adopt as entrepreneurs, that many of us have these goals and aspirations that we want to help people and we want to save the children and we want to donate to our churches or donate to causes or we want to help our food family members that we love. And it's just ever gonna happen unless you put the oxygen mask on yourself first. And I just actually had a fantastic experience doing this. You know, last week I shared this on one of the wakeup shows last week. But just last week, I was able to do something really special for somebody that I love. Let me pull up a picture of it. All right. And this is a great example of, you know, having the ability to do something nice for somebody that I love. Now, some of you have seen the picture of, or the video of my dad. me giving my dad a truck. And I have bought a car before I bought her a car back in 2013. But this car that I bought her the other day, this just happened last week. I bought her a BMW X three real real cool, real sexy car. And this is what she wanted. Also, by the way. When she said it was because at first she came over to my house and she was like well, I want to buy a new car. And I just wonder what your advice on what kind of car I should buy? And I said, Well, I said, you know, Erin and I. Erin is my wife. Erin and I were talking and, you know, we decided that we wanted to buy a car for you. And, you know, that initial shot that look on her face was really really fun and was really priceless. And so over the course of Wednesday, and Thursday, last week, you know, my mom and I drove around all over town, and we went car shopping. And, and we finally, you know, found the car that she absolutely loved. And it was this BMW brand new 2022 18 miles on it, you know, with all the warranties and all the bells and whistles and the rules either in the sport package. And, you know, I was actually proud of her for getting the sports package and everything because I would have thought she would have gone for support, you know, some of the, some of the more basic stuff. But anyways, here's my point: this car was possible for me to buy for my mom because, you know, I put the oxygen mask on myself first. You know, I, I took care of me, I went took care of my finances, I focused on my business. And as a matter of fact, back in the day, when I was very first starting now, my mom was the one. And I'm gonna go ahead and bring on our guest, because I see that he's here. Tyler, what's going on my brother? 

Tyler: Hey, how are you doing? 

Dave: Good. I'm glad you could join us. Listen, I'm telling a story about how I started to take care of myself, and sort of save my own life. And I was able to, to start, you know, helping and, you know, saving others, I guess if you will at least have some financial hardship. Right, you know, or, or some sort of struggle. Or in my mom's case, you know, she was the one who gave me a $10,000 loan back 10 or 12 years ago at this point. Actually, it was, yeah, it was 12 years ago, because it was 2011 it was actually 10 years ago. Exactly. And, and, you know, I was able to pay her that money back. And I and I bought her I bought her a car back in 2013 a Honda Pilot, but, you know, she, yeah, man, I mean, to be able to do this, for her was a great, you know, a great thing that made, of course, her really happy but also made me feel super fulfilled. And it was, it was really all because, you know, the analogy that I use Tyler was I put the oxygen mask on myself, you know how on the plane, they say that if you're going down, and then you can put it on others. And I think that not only do we build, you know, other people's businesses, we build other people's careers, but also Tyler touched on a lot of the and I think females experienced this maybe more than males because they take on more of a caretaker role. And then they sort of, you know, I gave the example of my nanny who got a divorce and that, you know, 50 something had been a caretaker her whole life and then all of a sudden her husband wanted to get a divorce. And she was like, Oh shit, what do I do? You know, I sweat my whole life taking care of people. You know? So anyways, brother, welcome to the show, man. You're all the way up with those cabin vibes. Love it. 

Tyler: Yep, I’m from Canada, living in the igloo. 

Dave: Nice, man. Nice. So tell us a little bit about your story, man. I mean, you know you're a paramedic at one point. I don't know if you still are, but tell us how what led you to find Legendary and starting with affiliate marketing.

Tyler: Yeah, so I was a paramedic up until about 2017 and injured in the service of a back injury. Which honestly just left me massively depressed and trying to figure out life. And you know, where I was going to do my next steps to end up in a sales position with a trucking company. And basically, the corporate world didn't really enjoy it all that much and sales was fine. But working in the corporate world just wasn't really going to be my thing long term. I can sense that right away. You know, the benefit of working in the ambulance service is kind of a four on four off schedule or, you know, make your own schedule kind of thing. Which I liked, obviously. And then yeah, obviously, you know, things the last couple of years have gone awry. And, you know, you'll see the writing on the wall and I was like, I gotta find something, you know, different that's going to, you know, help me make my own money versus relying on somebody else. To give me a paycheck or for a job to be there. So I decided to make the leap online and look at a few different strategies. Obviously, drop shipping Amazon FBA all the usual  types and saw someone talking about legendary on TikTok, as many of us did. And the rest is kind of history. I just sort of hit the ground running, I found myself some great mentors, and included obviously, and yeah, just started, just started going for it and trying to learn the space as fast as I possibly can. So I'm no, I'm no tech junkie, or computer guy, really, I'm doing all this for the first time. But I'm proof that if you put in the work, it can definitely happen.

Dave: So yeah, so what was that initial, take us back to that initial goal, like buying, enrolling into the challenge going through that just first very first look at like, committed learning? And what was that experience like for you? 

Tyler: Yeah, I mean, honestly, like, once I, once I did a little bit of research into affiliate marketing, and I sort of understand the business model behind it. It wasn't hard for me to, to enroll in the program, and, you know, to invest in myself, I'd already been working for the last year, up until then just, you know, on some mindset stuff and trying to pull myself out of this, you know, rut that I felt like I was in just leaving the service and stuff like that. And, you know, an opportunity is just what I needed. And, you know, once I had that feeling that, you know, this is something that I want to pursue, it was pretty much you know, everything was left in the dust.

Dave: So, so, you were already talking, were you already marketing at that point? Or were you still in what I would call sort of contemplation where you are thinking about it and sort of ready to do it, but you haven't really you hadn't really taken action yet? 

Tyler: Yeah, I hadn't really taken action yet. I mean, legendary was really my first kick in the pocket. And learning the whole, you know, affiliate marketing space and digital marketing space. Yeah.

Dave: So, thinking back to your first couple of weeks of enrolling, because, you know, a lot of times people come in their first couple of weeks are really engaged, they're really excited. And, and, you know, they either find ways to keep that excitement up and keep going, or they're sort of fizzle off and go on to the next shiny object. I know, nobody can relate to that. Right. Right. You know, we've all been there. What was it that kept you that actually helped you? Was it the community, was it hearing other people's stories, was it attending these Wake Up Legendary shows as well? What kept you engaged, got you inspired, and showed you that I can do this, it's not just other people, but I actually can see myself being successful with this.

Tyler: I think for me, a lot of it was the community. I took more of a backseat in the community in terms of like, you know, I read other people's comments in the Facebook groups and you know, see what other people were doing. You know, I found some, some great people to chat with, within the community. A couple select few, you know, my mentors included who I talked to almost almost every day you know, and they really helped me to get past some of those moments of doubt and fear and, you know, when when something wasn't working properly, you know, really just to dive in and you know, find a source that can either help me or just keep plugging away and figuring out what kind of thing yeah, the community is probably the most powerful aspect of this entire journey or system that we have in place here, especially at legendary. You know, I've I've also made some amazing friends along the way just talking to

some of these people and, you know, I can lean on any one of them and they can lean on me. For any kind of advice or help when things are, you know, sort of going sideways, or, you know, you've had a bad week, or things aren't going the way that you've planned. Everybody's got some great ideas out there.

Dave: That's, that's cool. I believe that that's one of the most important parts of, of any journey. And I, you know, whenever you want to accomplish something, I just think it's, you know, who is really saying, you know, you can define that differently, you can define that and say, well, like, I start, I didn't have anything given to me. But I mean, really, truly, if you think about it, nobody's really, truly self made. If you define it as if they did it all by themselves. It's, it's, it's whether when you're starting out, I think it's a support group, as you're talking about, and just finding a couple of people that you relate to, and putting some feelers out there and seeing if they respond. And if there's a relationship that can be built, it's kind of just like making friends in school, you know, you're not going to make friends with everybody, you're not going to make friends with everybody that you want to or reach out to. But eventually bonds will be built and connections will be made, and you'll make friends. And then as you grow a bigger business, the people that you put in place to, to help you run and operate that business, people that work for you, people that work that you work with on a daily basis, your team, those are the people that are going to help carry you to the next level. And I think that, I think that it's an often overlooked thing, and for some reason, whether it's human beings, just natural tendencies is to not ask for help, not reach out to others, because maybe they feel like they're bothering or somebody or they don't want to feel stupid, or they just go back to their childhood, when they were rejected, or it was difficult to make friends. And that keeps them from making those connections and building that support. Anything you would add to that does that, does that resonate with you?

Tyler: Yeah, definitely. One of the things is, it's not only about the community connection, but it's about the community, and the connection moving forward and on down the road. Because, you know, for a lot of people, affiliate marketing might not be the be all and end all business model that they stay in long term, being online. And, you know, I like I've already met some amazing people, you know, that we're talking about things, we have things in the works kind of thing, you know, to either help build our affiliate marketing businesses or you know, to segue into something else already. And, you know, those connections that you build are so powerful, just for business in general, especially in the online space. I think that, you know, you can move so much faster, when you have the right people in your corner. And again, it comes down to a lot of mindset stuff, right? You know, surround yourself with people who are going to elevate you versus bring you down. And, you know, in the future with those people and build different businesses and different brands, and you know, see how they're building different different companies. And yeah, it's just amazing.

Dave: Yeah, no, I that's been my experience to a tee is man coming in making connections with some people in, you know, communities, some that are still around some that are when I started online, just just as your says, vibing with other people, man, and, you know, find people that I do vibe with, and, and then, you know, the ideas start to, you know, because we're already if people and usually we have more ideas than we have time and lifetime, and, and, you know, then the synergy of talking with other people and we we think of collaborations or start companies or create courses or, or just be friends, you know, for a lot of people if I could go back one of the things that that I think I would have focused more on was just like, it was like everybody that I met in my early days, I was like, let's do some business together. Let's figure out a way to work together. And what nowadays, I really value just friends, people that I can just like who I know, I don't have any business or financial, anything in the mix. It's just they're doing their thing. I'm doing my thing. We're doing similar stuff. So we don't have to explain things to each other and we can almost finish each other's sentences. But the relationship is also not muddied up with being in business together. You know, I would say hard core when I started, I was like, we're either doing business together, we can't be friends. And now there is a middle ground. There are people I do business with. But there's also people that say I am perfect, don't want to do business with you. Because I don't want to take the chance of messing up this relationship. Okay, does that resonate with you? 

Tyler: Yeah, I mean, I haven't had a whole lot of those experiences yet myself, but I can definitely understand that feeling. You know, it's funny, it just reminds me of a story from my childhood. My dad is a business owner, an immigrant business owner moved here in 81. And, you know, him and a friend were in business together, they were, you know, the best of friends kind of thing. And, you know, business got muddied up and fell through and, and, you know, 21 years later, my parents decided to get divorced, and my dad decided to call up his old buddy and just say, Hey, this is what's happening. You know, they ended up rekindling a very good friendship, but they're not in business anymore. And they know, you know, business can't be done together. It's a friendship zone kind of thing no business is talking about. So yeah, I mean, I could definitely understand that. But you don't want to be doing business with every single person that you're in contact with. And yeah, you're left with very few friends and business partners, and it gets muddied up, right?

Dave: I wanted to ask you this, you know, as a new person, you're, you're a lot of people, and even some of the comments are, you know, I got pitched in, on Facebook. And I've often, I've often wondered, you know, if our, there's been times where I've just heard that so many times, I've almost felt like deleting the Facebook group, like just like, you know, because there's always people that are there that just automatically friend requests people, and then, you know, befriend them, or at least make them feel like they're being friends, be friendly in them. And then they, of course, you know, oh, by the way, you know, wanted to, and then they then they then they pitch them something which is naturally the spirit of capitalism and, and just, if you're coming into the marketing industry, you're going to get pitched on stuff. But I just wonder, did that happen to you? And how did you deal with it? And how did you sift through the folks that were pitching in the private message and still actually value the community that is here, and figure out how to take a positive from it?

Tyler: Yeah, so this might be a blunt answer, but before Legendary, I didn't have a Facebook and had a Facebook for probably 10 years. So I really started Facebook from ground zero. And pretty much anybody who is trying to friend request me when I first started my Facebook to you know, be able to join into some of the community. I was like, No way I do this like, delete, delete, delete, and I was blocking people. You know, and the people that I really started to, like, let into, you know, my Facebook were people that I was seeing on TikTok fellow, affiliate marketers, and I was seeing you doing, doing well in the space or up and coming, you know, I messaged him on TikTok kind of thing, you know, trying to start the conversation there. And then I would kind of bring it over to Facebook, and we sort of built our own little small community. I really like and still to this day, like, if somebody's friend requests me, I'll do a little background check, a little digging on him, see, see who else is friends with them, whatever. But generally, I don't need friends on Facebook, if it has too much to do with marketing. Interesting, like a lot of those people. And they're not bad people. They're just, I don't quite understand. You know what they're doing. But, yeah, they get very salesy very quickly. And some of them, you know, they're like, Oh, I see, you're starting out this and that, blah, blah, blah. It's like, yeah, I'm already doing what you're doing. But I do it differently. So don't come to that knee kind of thing. So I just turned it off, honestly. Yeah. I mean, this was not my favorite platform in general, like, who knows me knows that. I'm not a huge Facebook user. I, that platform gives me no joy. Dave: Right. I feel you bro, I feel you in such a conflict, right? Because like in the past, I've also wanted to take this show off Facebook, but it's like, it's like people are there. And it's just, it's the same thing with Facebook groups, dude, it's like, there's all these other platforms that have that, that you can be more in control of how the group works and interacts and be free of distraction. And you try to pull people and get people to join them. And it's like, it's like tumbleweeds, man, but you start a Facebook group, and people are all it's just like, it's like trying to get people to change a habit, dude. But I think from, I think from, like, you know, like, Oh, don't, you know, don't put your left shoe on first, when you've put it on that way for your whole life, you know, it's like trying to tell people to have dinner at the time they have dinner every day. It's really crazy how addicted we've become to Facebook, but I totally agree with that dude. And I want to say officially on the record myself, that I mean, we as a business, I think as as kind of a company community, like get value from Facebook, because we we stream on Facebook, I think we could stream on YouTube, or we could even stream from legendary marketer calm just the home page every day. Like we could do that. And that could be a test that we run one day, but so we do get some value, the Facebook group, I think it's more social proof for us as a company, you know, like that, Oh, we've got a bunch of people, or whatever. But I agree, dude, personally, Bro, I get zero like, value dude, from from in. At this point, whenever I'm going on Facebook, it's like a subconscious thing to where I'm just doing it out of like, almost this, this this sort of repetition or half, you know, I mean? That's just some real lash shit right there. 

Tyler: Yeah. Like, so many people are bothered by the whole social media aspect of it. And, you know, I mean, I wasn't a huge social media person, either. When I started, I would, like I said, kind of Facebook, I certainly didn't have a TikTok account that I was actively, like, posting content on, I was just, you know, watching funny videos, you know, Instagram is, is, you know, really low key, I had a Instagram account with just a bunch of family and friends on it. And that was it. And I posted what fit what social media platform is, I mean, this is such a, they're, they all have the ability to be toxic, right? They all have the ability to just waste your time suck your time. Dave:  And, it's really a What are they is that an oxymoron? where it's like, it's like this, you know, it's, it's almost like somebody said that necessary evil. It's like, we use these platforms as creators. But the moment, if we spend too much time, as consumers, it becomes we get into comparison. It becomes toxic from getting sucked into political bullshit, and propaganda. And I almost feel like all so you know, so. And that was my real spiel about Facebook, but like, the truth of the matter is, they all have that tendency if we're in consumer, like being hypnotized by these platforms, right?

Tyler: Yeah, I think it's something that you have to, like, recognize, and, like, almost just turn that side of your brain off. Like, the only thing that I really scroll through social media for is, you know, one to support some of the members of my community. And second is, you know, looking for interesting content ideas, or interesting copy or something like that. But, you know, it's, it's funny, actually, because someone that changed very early on for me, when I, when I was starting out with affiliate marketing with legendary is, you know, I used to listen to the radio going to work all the time, right. And I found myself not wanting to listen to the music, but wanting to listen to the commercials, because I wanted to hear what the market was, you know, within the commercial, right? I wanted to hear what some of the copy was, you know, what hooks they were using. And I scroll social media with the same kind of mindset, a marketer. I'm looking for things, I'm looking for ideas, I'm specifically scrolling for, you know, an idea of what I can do for myself in my business. I'm not scrolling for pleasure. So, yeah, I think that's the difference right there is when you have your mindset set on that goal.

Dave: Yeah, and being intentional, right. It's like I can, I can totally relate to. For me, if I could, there's some apps like mine, like, this was something I wanted to spend my time doing. I would just like to take and there is a Facebook Timeline Eradicator that you guys like for Facebook, if you wanted to download that, I think it's a Google Chrome extension. It only works on desktop, though, but you can actually eradicate your entire timeline. So when you go on, you'll see anybody's posts, your only option is to post and be a creator, if that's a platform that you market or post on. But I think for me, I gotta be real aware. And I gotta be real intentional with how I use platforms, if I'm going to go on. Like, I'm really into wristwatches like collecting watches and stuff, kind of like how some people are into collecting baseball cards, or whatever our work. And I've got a secret Instagram, that I have nothing but watch content on it, you know what I mean? And, and so anytime I want to mindlessly scroll, and kind of just look at people's stuff, like, I'll go on to that Instagram and just mindlessly scroll. But when I go on to any other platform, if I get a, I have to be intentional, I have to be aware that I can easily get sucked in and lose an hour or two, if I'm not careful. And I can easily take a couple of chips away from my self esteem if I'm not careful. Because if I'm looking at other people's shit, and then automatically that's making me judge a one doing better or worse than that it's a human thing. I can't shame myself for having a human reaction. We all have that when I go on Instagram, and I see dudes doing workouts and having like 12 packs, I'm gonna feel shitty about like my one pack, you know what I mean, about about, you know, the fact that I haven't had a six pack ever? You know, I thought I had one at one time, but I didn't. That was just me lying to myself. You know, if I, if I'm, you know, looking at, yeah, just, I mean, I can feel bad about my business, I can feel right. So I gotta be real, intentional and real aware about how I use these platforms. And I think going back to a challenge a lot of our folks have in this community is just when they start to get into the marketing communities, whether it be this one or others, they begin to get hit up by people who have already been doing this for a while. And their main strategy is to shark in groups. And to hit that is how they generate leads. And, and know that and have a plan, you know, have and I think was fantastic. And I also think the way that you're just like, I don't I don't accept anybody's I just delete people. I think it's just, yeah, I mean, I choose who I want to be friends with, right, it's just like your inbox. You know, over the course of the last couple of weeks, I've been unsubscribing tons of people shit in my inbox, because it's like, I didn't do that for a while. And all of a sudden, my inbox was flooded with so many other people's agendas that I needed to get back control of it. It's a necessary evil that I need to check my email. But I don't want to be flooded with everybody else's messaging, and agendas when I go in. So I need to take back control of my inbox. And that's kind of what I heard you say about Facebook, and probably social media in general, right?

Tyler: Yeah, yeah. I mean, and, like, I'm sure, I'm sure you have multiple, multiple emails like that, again, like anybody does. But you know, like, for new people coming in. And that's one of the things that I did as well, I started a couple of different emails, you know, ones for people like an email, through my email list, if they have any questions or whatever. And then, you know, I don't use that same email to sign up for somebody else, you know, he was there, you know, sending over emails, what kind of copy they're doing, he sent the email so that it doesn't, I can shut that one off for you know, 24 hours, or I can go and look at my red.on my iPhone, you know, what I mean, where I'm looking at this, at this red dot with, you know, 10 2030 5100 email messages on it. And I'm, like, totally overwhelmed by how many emails I have to read. You know, those emails can be read at any time. I really just want to know if there's important emails that are coming into my inbox and actually to attend to right now, versus having this tool through, you know, one inbox trying to find actual important messages.

Dave: Yeah. So yeah, I've done that too. It's just whatever works for you, man. I mean, there's no Absolute way to discipline yourself. I mean, it really, truly is a balancing act every day of just and you know what man, I mean, like the phase that I'm in right now, 10 years into this. And I'm not saying that I was always like this, although I do think when I unplugged and really got in touch with my own ideas and creativity, I was always the best and most profitable. But one thing that is so real for me right now is, the more I unplug and listen to my own ideas, and the more I get in touch with, with with my real, like, you know, my own ideas, my own angles, money, oh, my own content, all the wealth of knowledge that I have within myself, and ability to be able to because nobody can tell by knowledge in my value in my stories like I can. And the more I tune out everybody else's noise. There's a few things that I listened to a few people that I listened to. But I always take it with a grain of salt. And I might not blow up, my priority is to create space for me to be in touch with my ideas, and to use the value in the knowledge and the stories that I have and figure out how to use those stories. because nobody's telling that same story. And nobody's telling those same nuggets in that value the same way that I can do it. And so the more I block out the noise, I know there's a big tendency with content creators, because, well, you know, you have to continuously come up with ideas to look at everybody else, and just kind of redo their videos and stuff. And I think there's a place for that. But I also think that it's creating space for you to come up with your own ideas and focus on ways to tell your own story. And to give yourself a chance to tell it over and over again to get better at it is an absolute necessity no matter where you're at in the journey. So you said that you've had a lot of success with reels with IG reels. Talk to us a little bit about your content grading journey and how you've actually been marketing successfully, what have you done that's worked and what hasn't worked?

Tyler: For sure. I think you can build the hand with being able to decide for yourself without any sort of outside influence or animal outside. You know, people ask me all the time, how I how I ended up doing a lot of my content out on the boat and out of the water and, you know, doing the content the way I do and most of it was scrolling through tik tok and seeing that everybody was sitting in an office much like I'm sitting in right now, you know, and doing doing their TikTok doing their Instagram, and everybody was doing the same types of videos, you know, they might be a little bit different. And not not necessarily people are copying each other. But there's only so much you can do in such a small space. And I was like, You know what, I'm just gonna go and film my content outdoors on my boat and just do my thing, like I just did. And we'll just see what happens and a minute, after resonated with quite a few people, I mean, obviously a lot of, you know, blue collar workers out there who are, you know, that's what they do, they work five days a week to be able to go hunting and fishing with their kids are hunting and fishing with their buddies or, you know, whatever the case, right? And they're, they're looking at a blue collar guy like me, like, okay, like, you know, this guy can, can go online and make some money and eventually be able to quit his job six months down the road, like, Okay, this, this actually is, you know, something that I need to take a look at. So that's kind of where a lot of my little majority, I would say, probably 90 to 95% of my content is all filmed outdoors, on my boat on a hike or just doing whatever, just, you know, living my lifestyle the way I want to live. And yeah, I mean, I don't need a whole lot to survive. So yeah, I mean, I don't need like 50 or $60,000 a month to be able to survive. So what I'm making off of affiliate marketing right now is, you know, surpassing my nine to five income base for me. And that's, you know, if I can get a little bit further than that, I'm even happier. But, you know, all I really needed to do was to supplement my nine to five income and I was pulling the pin and I was out of there and now I can work and focus on my old thing. So yeah. Maybe not the smartest idea. Usually, most people strive to double their income before they do that. But I was like, No, I'm just going to do that. And then I'm going to leave because I I see that See being more my, my speed and life kind of thing.

I had sold my truck and had $1,000 to my name and said, I'm done doing construction and I'm going to go full time online. So, you know, yeah, it's hard to recommend for me from an ethical standpoint, you know, for people to quit their jobs or put themselves in a tough financial situation. As a matter of fact, I try to take a more, you know, a more a more kind of safe route, I don't want to be the guy who's responsible for people, you know, losing their shit basically all over the world, you know, because they're, they Dave Sharpe told him to, you know, what he did, and they, you know, throw out the plan B, you know, quit the job, fire the boss, go all in, you know, I mean, it's like, they go to their, their wives, you know, they come home to their wives or husbands and they're like, why would you David Sharpe told me to them, they're trying to find me and murder me. But yeah, man. So I mean, I think that's, I think that that's great. Like, how does that feel to now, you know, just a couple of years ago, your as, as, as a paramedic does saving people's lives, you transition to saying, Hey, I'm saving everybody else's life, but I'm my life feel, I feel like I'm drowning. I feel like I'm, there's no end in sight for me, I'm not able to do the things that I want to do as much as I want to do them, I'm not getting rich doing this. And so I'm gonna, I'm gonna eat my own life, and then live my own life the way that I want to live in, how does that feel no, be where you're at?

Tyler: It feels pretty awesome. I'm not going to lie. I mean, you know, like, I had 24 years to fully be able to, you know, quit my job one day with, with online business and online marketing, right. And, you know, I never expected to make multiple 1000’s of dollars a month. You know, within my first six months, you know, I was, I was like, if I can make 500 bucks a month for the next six months or a year and start figuring things out, like, I would have been happy with that. But, you know, I was fortunate that I found something that worked for me, I found content that works for me. And within six months, I was already supplementing my full wage. And I did it three months in a row. I think I did it three months in a row. And then that was it. I was like, I'm out of here. And it feels amazing. I mean, I just, I love having the freedom, you know, I got my dog here. And I can spend the day at home with him, I get to go on all the walks with him and stuff like that. Yesterday, we hiked up the mountain, and I got to go fish as much as I possibly can. I'm very fortunate to live in an amazing community just here around my house. My neighbors are all super green, I get to keep my boat in the water next door. So I can just pop over there. And you know, if I want to go, just have a mindset break or whatever, I can go do that for an hour and a half or whatever, I don't have to rely on a company to give me a paycheck and get to rely on myself which, yes, is very stressful. Don't kid yourself. Anybody out there one night quitting, your job is easy. And all of a sudden, the money's just gonna keep coming in. Like, it's funny. You date for somebody else. But I was I was watching some webinars or something like that live. And they were talking about the first one to three weeks after quitting your job. You know, initially, you quit your job, right? And you're like, yeah, I'm going to get so much work done. And I'm going to do all these things. And I'm going to do this. I'm, like, the first two weeks, I have to quit my job. I like nothing done. I was just enjoying the sheer fact. Like, oh, okay, like, whenever I look back, and I'm like, Oh, I haven't done anything, like, I gotta get on this now. Right? And then all of a sudden, that kind of light bulb clicked and the other real stress or they hit like, man, I haven't had a paycheck and two weeks, like, I gotta make that. So I think that happens to a lot of people. But you just have to recognize that it's happening and then you know, eventually, without too much time having passed you have to you know, put your nose to the grindstone and get her done and then start you know, seeing those commissions coming in see what you can do for yourself in terms of bringing in a paycheck, right. So yeah,

Well, you know what to do, right? I mean, I think a lot of people. Don't forget that after you do this for a period of time, it will become second nature, just like your job is when you walked into your job. Say for example, your paramedic job, you know everything and feel super confident and super laid back the first week or two. You're probably shitting your pants, right? Dave: Yeah, I mean, I wouldn't be, I don't care how ready I thought I am. If I'm going out on real calls, dealing with real people who are dying, or in some sort of an emergency. Yeah, dude, I'm like, I got I'm not gonna put an extra pair of underwear in my bag at all times. I'm really, you know, I'm like, dude, I can only imagine so. But it's not just that, I don't care if you're going into some clerical or some plumber construction, you're going to be freaking out at any time that you start something. But the beautiful thing about quitting your job and then fnr for a couple of weeks is that you knew what to do. You knew what you needed to do. You've done it. And you had a couple of months or a few months of proof. You had validated things you had had taken instruction, you had built community and support. And it was just simply time to stop effort off 24 hours a day and work a little bit each day. 

Dave: Definitely, definitely.

Tyler: God, it's great. It's been an awesome journey, honestly. And I mean, like I said, I got my start online with legendary, and I don't have anything bad to say about it. I mean, I really just, I took the information. And I just kind of hit the ground running. And I found that community that can help me and yeah, for anybody out there that's just like, they're struggling with trying to find the information or they're struggling with trying to, you know, build out their back office, whatever that looks like. There are people and there's a community out there that can help you whether it's within legendary or doing your own research outside of that community, just following up with you on tik tok and trying to reach out to those people and having a conversation. I mean, and that's, that's probably the number one thing you talk about on we have legendary is having that conversation with you, whether it's in a conversation to talk about the business and potentially get somebody involved or have a conversation with somebody else who's already doing kind of what you want to be doing. And, you know, figuring out how you can make it work for yourself in your business. I mean, having those conversations is probably the most important aspect of this digital business really.

Dave: And using common sense in those conversations, right. I mean, I had a sponsor one time, when I was getting cleaned back, you know, 13 years ago, many of you know, I got clean from a pretty crippling drug addiction and have been clean since then. But you know, I would call him he was like a sponsor or mentor, kind of, like we talked about having me, it's just somebody who came before me a predecessor, right? And I'd call him and I'd be like, Oh, I don't know what to do. And he'd be like, Dave, you got clean, you didn't get stupid, you know. And I think that same thing applies here. It's like you started a business, you didn't get stupid, you know, use common sense. You know, use your built in bullshit detector, you know, don't don't don't, all the sudden start a business and then become a victim. You know, don't start a business and act like you just fell off the turnip truck. You know, you bet. The majority of us have been out there hustling and talking shit and manipulating it, whatever we had to do to survive. And now it's time to actually, for me anyways, I realize a lot of my past had developed survival skills that I could use in business. And I could turn I could use the values that I also was raised with integrity and honesty and straight, straight shooter-ness and that I could use all that stuff. Now. I didn't have to. I didn't have to bullshit my way through life or anything. I could just, I could just be exactly who I always wanted to be, and knew I could be in and that's talking about turning your mess into your message and your struggles into your strengths. I think being an entrepreneur gives us the opportunity to do all of those things. And enjoy life and that's clearly what you've done, brother. So congrats, man. Thanks for coming on, even though we were a few minutes late here.  I would have talked about you, even if you weren't here and then we would have had John later but thanks for popping on. It was fun to come back. Keep us posted here in a couple of months if you would. 

Tyler: Awesome, for sure. Thank you so much for having me. I appreciate it. 

Dave: Alright, Tyler, see you, buddy. 

Tyler: Thanks. 

Dave: Alright, so go and follow Tyler and connect with him on both Instagram and Tiktok. He's wild man, underscore marketer, wild man, underscore marketer, and you can go on a journey with him out on his boat and in some of those beautiful, you know, spots that he is, is led live every day and you can, you know, make a determination whether you want to continue to live where you live, or as your online business grows, maybe you'll want to grow or go live somewhere like where he lives. I know I certainly at least want to go vacation there on a regular basis. Because Canada, and Canada in particular, but a lot of that. A lot of places around the world are so damn beautiful. And most of us will, you know, just don't even know they exist until you have the space and the financial abilities to go and see them. So, again, go follow him wild man underscore marketer. And the last thing that I have for you is text WUL to the number on your screen 813-296-8553. And every morning, we'll send you a little text message notification with a direct link right to the live and you can join us or not and wake up every day. Legendary. See you. We'll see you back here. Tomorrow, same place, same time. Get out of here. Have a great Monday. Be Legendary. And we'll see you tomorrow. 

Below is the transcription for this episode:

Matt: Hello, hello, welcome everybody Happy Wednesday. It's September 8 My name is Matt live for Wake Up Legendary. We host these every single Monday through Friday at 10am, Eastern, so we go live on our Facebook page you can find us on the Legendary Marketer official Facebook page and welcome it. If you're tuning in live with us and you're joining us and you're, this is part of your morning or maybe your evening routine or afternoon. Let us know where you're tuning in from in the comments, love to hear and see where everybody's tuning in from. We have people from places like Australia, New Zealand freakin all over the place so it's always cool to see real people tuning in live with us. We've got an awesome guest today, and for those of you who are just joining us, and just tuning in, it is. Jordan's birthday. So if in the comments, as we bring Jordan on Could you all wish him a happy birthday, and Jordan, what's going on. Jordan: I'm good, how are you? 

Matt: I'm good, I'm good, I'm doing well. Hey, so, first Happy Birthday, I'm not gonna sing to you, cuz that would be pretty terrible but tell us a little bit about yourself. Tell us, you know you're only well now 19 I guess but tell us a little bit about you. Tell us, you know how you came online or how you got curious about online marketing and tell us where you're at in your journey.

Jordan: So, basically, I've always been interested in like business, not all this type of stuff so I don't have a thought form that like some point planning at scrolling through , I came across a tech talk on affiliate marketing and I was like this, like, just makes sense like other things like dropshipping like looked into it, but I never tried it just seem too complicated. There's too much to deal with and stuff, and I came across affiliate marketing like I just looked into the board. And I did the research on it because I like to know and then to show it to me. So, I did a little bit of research and came across the 15 day challenge. And then I jumped on it, and since then it's just been an amazing journey.

Matt: What do you feel like, tell us about you as like a person, like what do you feel like there was anything unique about you that made you look to do something online or like, are you going to university or kind of were you out with like, you know, where do you see this going?

Jordan: Right now I'm in my last year of high school. So, this year, I don't know if I want to go to college and I'm not too sure yet. I still like figuring things out, but this year, Like hello, take this to the next level, or start making good income from it, but I don't really know. I want to do something cool in my life to be cool.

Matt: So like, So, in your journey you find the 15 day challenge you start kind of like figuring this whole thing out you're playing around with like different, you know, stuff like that. What was that hard was that difficult was it easy like, Tell us a little bit about, you know, going online and starting content creation mode, what was that like for you.

Jordan: When I started I felt scared. Just going all show my system. But then, like I came to the realization just thinking like, I have to be a factor like no one's really gonna care at the end of the day, like I just got to get myself like, build my own brand, and just not let it happen, because I just didn't like not just gonna let me from my potential, so that fear factor, really helped me, like, develop as a person in general as well. I'm just, yeah. 

Matt: Yeah, cool. It's, I feel like it's a tricky thing to, I don't know, it's just, it's such a difficult tricky thing to try to navigate, you know, and figure out and every person's different than when you started on TikTok, I mean, what was your strategy, what, like, what did you, what was the end goal or like what did what did you start doing how often did you post?

Jordan: I really didn't have an end goal in mind, I just was still trying to figure things out like I pletely knew this, like affiliate marketing clue, a marketing job before I started. So, I just looked at the best, like even Brian Brewer, these guys just looked at my content, what was working and I just put my own spin on it, and then just kind of from there. And since then I've just been drawn and evolving.

Matt: When you post I mean are you just Is that all you're doing as you're just posting, I do go live. Do you do anything else?

Jordan: Well I have a TikTok, and it's not really active anymore, but I'm more focused on Instagram at the minute. I want to learn really deep into some stories and can't go live in the future. I got there TVs and stuff I got there but I'm still figuring things out

Matt: That's cool. Is it Instagram you feel like? What's the reasoning behind sort of shifting more towards Instagram?

Jordan: Actually, like, just better to me or something, and TikTok I don't know what it is about TikTok, like, the leads just aren’t as good. Maybe because the younger generation usually just want to talk. It's not really for the adult version. Well it Scott is basically anyone can go on a show and make a TikTok about Patreon I just feel is better in my opinion. Yeah,

Matt: I see that. Yeah, I think that my evaluation. I've seen a slightly higher LTV meaning customer value, but I see way more purchases coming from TikTok like TikTok to me is, if anybody's brand new, just getting started in virtually any niche, I would say start creating content on TikTok first grow that audience get started, blow that up. And then if you want then to sort of move your audience to different platforms to diversify so I think you're kind of following that script to a tee, which is cool. How's Instagram going, How many followers do you have?

Jordan: Right now I have like 2300 I think, best I've been really busy with school and stuff so I'm just looking for ways to grow. I get like Instagram mentors and stuff to help me out that are so, so learning a lot. I just need to keep growing and stuff, come up with new strategies, be unique, look for different things.

Matt: Yeah, totally. Now, I was going to give you a little bit of feedback on your marketing, and we can do this more later too. But one thing on, for instance like reels and even just posing that I've seen. So, we've got people, there's really like two styles of content and on our Thursday business blueprints webinars we go through a lot of people's content, and we go through. Tik Tok, we go through Instagram we go through sometimes YouTube different styles of content. And typically when people get into very specifically how to content, you've got a good amount of that on your Instagram, but I think you can do more of it, just my take. So, it's just, you know, I tell people to take my take with a grain of salt. Okay, so don't consider my word this gospel, but the How to content avoids a few things. Okay, so, yeah. A lot of people right now are thinking that TikTok is slowed down or is dead. And then when I go look at their channel. Yeah, well they, A lot of times when they, when they are on TikTok and they are either shadow banned or they're not getting as many for you, page views as they used to. They've gotten away from the How to videos, the educational style videos. And then, on Instagram, it's the same thing except on Instagram, what's happening is they're not getting shadow banned, they're actually getting shut down on the platform. Right, so their entire account is getting shut down on Instagram. What I was saying guys is, a lot of people have said on TikTok, that TikTok is slowing down quote unquote slowing down. This is not true. We have opened up new accounts, we try out different styles of accounts in different niches and the TikTok algorithm is not slowing down at all, what's happening is when the people say that it's slowing down or that it's not what it once was. It's mostly because they're starting to get away from posting edutainment style content. So, the educational, entertaining style content that gets a ton of views and goes viral, they started posting things like trying to sell the product right they became sales people. So Jordan, what I was just saying was the reason so many people are seeing tick tock. Oh, you're all good man. Tik Tok, They see their tick tock slow down or their Instagram gets banned or something, is they get away from the actual helpful how to style content and they try to start selling people, right, and I see that a little bit on your Instagram channel, where it's like should I debating to buy this course or people saying even even the sell videos of like when I bought the $7 training, you know or you if you hate your job right, and then they're trying to push purchases. That's the kind of content that I see gets people's accounts shut down. Even if they make a good chunk of money, and they sort of drive a bunch of revenue, their account is in this weird Limbo stage where they're always on the edge of being basically shut down or on tick tock, I think what happens more on tick tock is people's accounts get shadow banned, and then they're like, oh my gosh my account died and oh yeah, tick tock, they're done, but then they go and I'm like hey wait hold on go create another account, and, you know, this didn't happen exactly with Laurie but in the last six days this lady named Laurie got 30,000 followers in six days on Tik Tok, and blew up right. Same thing with Ryan, we've had a bunch of guys on in the last like few weeks, and we're just exploding but the reason is because they've stayed clear with their edutainment style content. They've taken all of their selling. Hey, go buy go to the link in my bio to purchase. They've taken all of that to their lives, and they've driven sales that way and they've driven sales through their email marketing. Yeah, that makes sense. Yeah, absolutely, yeah.

Yeah, and I just think that it makes sense a little bit when you think about it from a just a critical standpoint of content creation, it's like, why are people here, why are people watching my stuff will probably learn something, or be entertained there's entertainment so people, you know like Jake Paul or something like that, who were, who are just like entertainers and you watch them to just be like, Man, this dude's life is crazy. But then there's other people who were like, I'm trying to sit down and I want to learn from Jordan, I want to learn exactly his strategies, I want to learn different tips and tricks on how to make a little bit of money online or I want to learn how to train my dog better so they don't bark at the mailman, you know, or whatever, like they're trying, I want to learn how to shed, two inches off my waist, right, like people are there because they want to learn that stuff, and they're gonna buy from somebody that they're entertained by and that they trust and so, anyway, what comes up for you as I say that?

Jordan: You're perfectly right or like I've like struggled to make content like, as I said before I'm completely getting this game, and like, even a few months back I was like still I'm struggling like to this day like creating like the content like, ideally for my ideal audience, like it's very hard, like from a my point of view, like to really narrow down on who you're trying to target is a very big problem, like I said like beginners make. I myself have to make it very hard to do, it's very hard to do.

Matt: Yeah, well how do you how do you, how did you solve that, or how are you solving that?

Jordan: Oh, basically just trial and error, like, and just look for different ways to come up with titles like different strategies that we're going to say, what I'm going to add my hook one another semi hook, what am I going to talk about my call to action stuff I got there, so it's just, it's just a whole learning game.

Matt: Yeah, yeah, totally. And I always tell people to like, don't try to reinvent the wheel, you know, like don't, you don't need to try to reinvent the wheel, like typically when people come in to like, certain industries, like, here's a good example okay so I was showing this the other day and I just think this is such a powerful example of what's possible, but, like this guy for instance so I don't know if you can see this but this guy has a little tick tock channel about weight loss right now he's an affiliate marketer. Alright so if you were to follow this all the way through, I think that was opened in a new window but basically it's, you know, it's for like a free diet plan, And then, well, here let me see. Okay, here we go. So, I'll show you when you click on his link in his bio right he's generating leads on this, on this, get a low sugar diet with delicious recipes that tells you exactly what to eat to lose weight and get healthy fast right. Get a diet plan now. Okay, so, custom keto diet, right, this is a clickbank affiliate marketing product. So, now, my guess is, and it probably be anybody's best guess that this guy, Dave here, Dave's Weight Loss is, is probably making a good bit of money with 500,000 followers in the amount of traffic that you can generate from that. But my point is, is like, if I was to get into the health and fitness niche, right, here's what a lot of people do, they get in the major just starts talking about, I want to make a video today about weight loss. Okay here we go. And here's my journey. Now there's nothing wrong with telling your journey interspersed throughout your content, or on your lives. But what you should do is something like this where you start out by using a little tool called sort by TikTok, or sort for TikTok. So, for those of you who are newer and haven't heard me talk about this there's a little tool called sort for tick tock. And you can do this also for Instagram videos we've done this and shown this to work, but go to sort for tick tock, and then you come here and it sorts all his videos by most watch the least watch, and if I'm brand new, here's my here's my marketer. Let's put our marketer minds here for a second. Okay, so if I'm brand new. And I'm like, Okay, I want to figure this out, I want to figure out how can I break through the weight loss niche, I'm gonna start looking, and it's gonna say drink one cup of, of this before bed to lose weight, five Foods You Should Never Eat, if you want to lose weight. So I'm now seeing that all of his video content creation is just copywriting, that's all that it is a skill of copywriting five ways you should never eat again. Five alarming signs your blood sugar is too high, these are all just copywriting headlines and what, what this communicates to me is that people in this niche respond to these types of little tips and tricks, Right. So you start out with a headline that's like, two tablespoons a day will melt your belly fat away, and then you start out with a hook, and you get there, you get their entire. You get their entire attention, and you hold that attention until you reveal what it is at the very act, and that creates more watch time, which then creates more virality with your videos, the disconnect that a lot of people have with this is, well, what's the point in getting millions of views for something if you're selling something else. Well, a portion of all of your viewers and followers are eventually going to go and click that link in your bio, or you're going to go live with what we call a mini webinar strategy and you're going to go live, and you're going to sell, you're basically going to talk more about, you know, your story, your journey, do a little storytelling and then say hey by the way there's a little link in my bio, you can go and purchase to get a custom keto diet plan for you. Built for you and look I'm a real person, like now you can see me I'm not just out here posting videos, and the amount of people who drive sales from going live is insane, because that real element to it even with only five to 10 people on live with you. You drive a ton of revenue, but my larger point, especially for people who are newer to this and newer to, you know, creating content is on whatever platform you're doing is, YouTube, Instagram, TikTok. This strategy overall, you can apply to any of them, and Jordan has done a good job of that Jordan I know he's done this, I know that he's taken this in right Jordan?

Jordan: Yeah, yeah, I’ve done that before.

Matt: Yeah, and you don't have to. You don't have to reinvent the wheel, you don't have to try to start this all from scratch and figure it all out on your own. The truth is that there's a lot of people out there who've been successful in whatever niche you want to get into and all you've got to do is find those people who have 50,000 followers or 100,000 followers. Okay. Now you might experiment with different types and styles of content, sure, like, if you're, but I tell people all the time, one solid piece of content every single day will outperform five mediocre half assed pieces of content, any day of the week, because that one solid piece of content that's modeled after something that has 9 million views is likely to get a ton of views, as we're all this other stuff you're trying and, you know, throwing out there as an experiment, trying to see if it'll maybe work, it's like it's not gonna work guys, it doesn't work, it's not, it just, you're gonna get it. You're gonna get a couple 100 views on each of them, totaling 1000 views a day, or this one video can get you 500,000 views a day. Exactly, exactly right. Yeah. What, um, what is there any strategy that you have for that or any, I mean, other than just sort of looking around searching via hashtags is there any strategy that you have for doing that.

Jordan: Not necessarily No, no, just really looking around. Yeah. Just lost interest again on trains, put me on personal terms not related to my target audience and stuff, so. 

Matt: Yeah, nice. And you're growing an email list?

Jordan:  Yeah, well actually a reefer you first already got a response so one at night, just made a new one, a couple of weeks back. So, two, three days on I think. Yeah. 

Matt: Nice. That's awesome. That's as people think that that's a small list and I'm like dude, no, that's, that's a great sized list, especially when you're just getting started. That's awesome. Good for you, man. What, um, so what would you, what would you say to the people who are out here who are trying to get started on Tik Tok or Instagram or YouTube and they're a little hesitant to post they're not sure what they should be doing, and they're sitting right here across the screen from you, what would you say to those people?

Jordan: Just have a clear bio, like in your bio, make sure it's very clear. I actually wrote some down here. It's like thinking of your bio as a party application. Under content as the party. Like, you want them to match so that you can deliver the promise to your followers. Like, this all has to match, like your buyer must be talking about. So you're selling something like health, fitness, health fitness expert in your bio when I got there, and then your contents about health and fitness, just very broad, but probably narrowed down and stuff. 

Matt: Yeah, I think that makes sense. Yeah, I like that the bio is your party invitation, and the content is the party I like. Yes, super cool. Nice man. Well, Jordan. Happy birthday, dude. What time is it over there? It's afternoon?

Jordan: It's 3:24 Yeah. 

Matt: Yeah. Cool. Awesome. Well, have a good rest of your afternoon, and thanks for coming on, on your birthday of all things, and if you need anything, hit us up let me know. Well, I will. Thank you very much. Matt again.

Matt: My pleasure. Alright guys, hey I didn't put his bio up, but go find him, both on TikTok, and Instagram. There we go. All right, go, go give a follow and let him know, let him know, shoot a message let him know what you thought of today, and Jordan thanks again for coming on. It was awesome, and everybody went give him a follow, like, subscribe, all that good stuff, and we'll be back here tomorrow, Dave, we'll be back tomorrow on Thursday for another edition of Wake Up Legendary peace. TikTok & Instagram: @jordantheaffiliate

Below is the transcription for this episode:

Dave: What's going on is Dave Sharpe. Welcome to Wake Up Legendary. Today we have a young gentleman who is coming to us by young, I mean 19, coming to us from Houston, or at least that's where he's from, let's see if we still live there. Sully Wadsworth what's going on my brother, welcome to the show. 

Sully: Good morning. 

Dave: Oh, you’re so welcome. Are you still living in Houston, Texas? 

Sully: I'm actually living in Nashville, Tennessee right now. 

Dave: Okay, okay, I love Nashville man, I love Nashville actually Houston is a place that I haven't been to. Nashville is a place that I love so awesome. Well, are you out there in college or what are you doing in Nashville?

Sully: No, I came out here at the beginning of the year to do it. We had an arrangement in Houston and a branch in Nashville to do roofing sales. And my boss said he was working to come out here and I am just living here ever since I don't work for them anymore. I'm just doing full digital marketing but it's nice. Yeah, I just decided to say I liked it too. 

Dave: Yeah. Awesome bro. Well the good thing about having an online business is you can live wherever you want, Right. 

Sully: Exactly. Yeah. 

Dave: If I was a young man like myself one day and at one, one, back in the day, I would always sound like a grandpa sometimes these days. No offense to the many Grandpas who are a part of our community here but yeah I would have loved to have kind of traveled around and lived in some different places. Now, I probably would have been slumming it now. Thankfully, my wife books is in really nice hotels and I actually get to sleep in a bed in probably not some cot or somebody's couch at an Airbnb like I probably even would do to this day, if I plant my own travel because I'm the worst of that kind of stuff but live it up, brother. Live it up while you're young, so what led you to Legendary?

Sully: So I quit my roofing job at the end of June, and I didn't really have anything going on. I took this course online to be an insurance adjuster. Just because something is easy my mom's doing it. You know, we work with adjusters a lot as a roofer. Yep, filing claims and stuff with the insurance, and it was just something easy for somebody to make money to get by, because I mean I'm living out here with my nice new girlfriend, or we're being adults for the first time and trying to figure out everything I can't live with my boss forever especially, I don't work there so I didn't really have much going on and I was taking that course and being adjusted. I was on TikTok, and I found, you remember Eric Forner? 

Dave: The name sounds familiar. 

Sully: So, I saw him on Twitter. I think he was like that a few weeks ago. I just, I didn't even know what affiliate marketing was, I knew about digital marketing but, I mean just Facebook stuff, and I was just going to speed because I was on my review page I was like okay, what is this, and then, and, and he goes live every night at seven, so I was like okay, so I joined the lives and I was like oh It's question time, and I was, you know, shooting like questions at him slept right. And I was like, I mean, honestly, it got to the point where I was asking so much I was like I don't even care if I'm being annoying right now, I'm just gonna keep getting my, you know the answers that I need, and he just kept he's being so helpful and kept answering off the queue how I do this? Sounds awesome. And Chernobyl lake was in his bio, and was like six weeks ago and I clicked on it and so far is changing my life.

Dave: So you went through the weather, the 15 day challenge and that was revealing and positive for you?

Sully: Oh yeah, I liked it a lot. 

Dave: Yeah What were some of your big aha moments I mean as you come from roofing sales and then even insurance adjustment, I mean this is your first time doing any sort of affiliate marketing or digital marketing right six weeks ago I mean you're super fresh right?

Sully: Yeah. 

Dave: So what, what, yeah I mean what, what, you know, is this something that you're thinking, hey, you know, I can do this to make some money for sort of like you were thinking of the insurance adjusting stuff or are you seeing bigger greener pastures out in the future of how you can turn this into, you know, a small Empire for yourself.

Sully: Definitely that second one I definitely like to write about. Whenever I started the 15 day challenge and I hopped on those calls with a business advisor I was like dude, like all my anger in this basket right now I don't really care. I'm going to succeed no matter what. And I was like, I mean, I had a goal, even in the beginning I had that unrealistic optimism. I was like, I want to be making $10,000 a month by next year. I'm just going to do whatever I can because I mean I have all day. To do this, and to learn to fly and that's just what I've been doing for the past six weeks straight. So yeah, I definitely want it to turn into a small empire.

Dave: Yeah, and you've already had you told us in your application, your first $100 day. And your first $1,000 day you've gained nearly 20,000 Tik Tok followers over a span of three weeks. So, I mean you've had some pretty big wins right out of the gate that, I mean, for me in my first six weeks. Macron is not mocking locking both ways. In my house, uphill in the snow to the computer. There I will go with my grandpa again. But, you know I was, I was running around in my underwear in the house man when I just started generating a few leads so I mean to have your first $100 day your first $1,000 day within the first six weeks, maybe you've had it sooner than that I'm not sure but it doesn't matter first. That's a big deal. What was the reaction like, how did you react and, you know, walk us through that give as if we were a fly on the wall for that.

Sully: It was great and honestly, I only started learning six weeks ago I actually started promoting exactly a month ago, on this day, August 9, September 9 And whenever I got that, that, that high ticket, I was like, this is, this is powerful stuff I if I can just replicate this and keep doing it and keep providing valuable content. I can, I can help change my life and change other people's lives. And that's what I love about it.

Dave: So your girlfriend being such a young man she's a big party or why, and she you said this see she's in your, in your, in your questionnaire, you said that she sacrificed quite a bit for you. What was the celebration or reaction from her when she saw that this is real and saw you make some money, and, and, you know, what was her reaction?

Sully: Let's go out to eat. I was like let’s calm down still, we're still trying to figure this out. 

Dave: Calm down, baby girl, let's still ramen noodles tonight, okay. We ain't ballin’ yet we ain't even balling on a budget, yet we still get started here, we still robbing status next week if I hit another $1,000 a day, we'll get some fast food, the week after that, okay, I'll take you to Chipotle today just chill. 

Sully: Right, yeah, my man. 

Dave: Wow. So, and you're, she's like, let's go out, you're really in that Fresh stage to where even going out to eat in your life is a big bro.

Sully: Oh yeah, I mean I'm trying to save every penny. The complete opposite of me but I guess that's why it worked out. Yeah, He always wanted to go out and was like, I don't know. Yeah, I don't know. Maybe once I'm wealthy we can go to McDonald's.

Dave: So, wow, bro. That's, you really took me but I mean I was I was probably more like your girlfriend in terms of being just, you know, be you know. Yeah, like, like, you know, but yeah man like I'm thinking but I used to eat these are my, my wife, my then girlfriend, you used to hate it when I used to eat these Dinty Moore beef stews. You know I don't know if you've ever heard that but there it's literally like kind of a step up from dog food, you know. Yeah, it's like this beef stew from Dinty Moore man, and it's got more salt in it, I mean, then, then you can shake a stick at. And I used to love it but anyways it was so cheap, it was like, you know 75 cents or $1 a thing and fill you up, you know what I mean and I used to eat those things all the time, kind of, kind of took me back there. Nice. So you've got 20,000 followers on Tiktok, that's where things really start is really kind of choosing a business model, understanding how that business model works, getting your mechanical pieces set up your bridge page funnel, etc. And then kind of choosing a traffic strategy and you jumped back over on tick tock, and you've been able to build up 20,000 followers and I would assume pumps in pretty decent traffic into your funnels, what's been your, what's been your top one or two things that you feel are, you know, credited for the success there on TikTok?

Sully: Definitely consistency. And then second would be. I mean I got a lot of help from Eric Koerner, he's like my, I consider him like one of my personal mentors, just giving me advice on TikTok and affiliate marketing.

Dave: I see Eric, by the way I see Eric and I remember Eric Yeah, I remember Eric he's a badass.

Sully: Yeah, I give a lot of credit. He's helped me out ever since I started. He just responded, I asked for questions, even private messages. I still asked him like a ton of questions, and now there's a little bit of a friendship there and, and because of this. Why am I sick of talking so fast?

Dave: Nice, nice. Well, man, you are, you're pointing out to Eric big shout out, I totally remember his, his episode it was awesome, and, and it was fun, it was fun. He's a fun dude, you know that's what up Eric That's a man that's such a huge benefit to getting connected in this community in particular is the connections that you make, in and of course just in this industry, as well. I mean, the connections that you make with people who are literally just hitting their home office or wherever. I started out in my living room. Nobody in my life, what the hell I was doing and quite frankly, Nicole and Kurt love it, you know they schemer. You know what I mean and and in some respects I was you know I was trying to get the hell out of the matrix you know I was trying to not go and work for minimum wage, like many of my friends were that thought, a good day's hard day's work for an honest day's pay and I'm like oh my god this is the path to being poor for the rest of my life. So, you know, how have you reacted, I mean, are you still made friends your own age in Nashville, do, or are you and how do you balance between your goals and dreams which may be much different from other kids your age, other young men your age. How are you, you understand the question, how are you balancing that, and how are you using connections like Eric, to, to help support the dreams and give you that friendship that you may not be getting from other countries who don't understand what you're doing, you know?

Sully: So I've definitely been reaching out to a lot of people on the internet on Tik Tok on Facebook and stuff, whenever I first got here to Nashville because all my friends and family. I think the Houston and Dallas area so when I first came here all I was doing was talking to homeowners because I would go door to door, trying to you know see, hey, if your roofs messed up we can help you out. So I really was only surrounded by people who are much older. And I didn't really I didn't really have those opportunities to find, like, people my age and Nashville so far. I've only been here for about six months or so, but I still have, you know, obviously because of technology, I can FaceTime my brother and my family.

Dave: Have you shared with them that you're like, What is your mom who you were both doing insurance Justine. What does she think about what you're doing as a young man? Does she understand it and your other friends that are close in what you are telling them or are you telling them anything?

Sully: Oh yeah, they all know my mom. She loves it she thinks it's awesome, but of course like expecting me to get an adjuster job because I just taken that online course and I finished it, and I literally as soon as I finished, I found affiliate marketing, and then I hopped into something new and she was like oh my god, you know, is this gonna work out. And I just, I try to explain things to her. She's always with me, always just with my siblings as well. Whenever you view because she knows we're not problems, and she's just like, you know, you know as a parent sometimes it's easy to judge quickly, but I trust. And I know she's like you know a mom just doesn't want to worry 100% Yeah, I understand that I have an older mentor. He's probably in his mid 30s. He tells you the same thing too. Don't make your parents worry, and then when it comes to my friend stuff they all know they're all important. I try to, like, create like a friend group of people who are like minded. And like we all want to grow together and we don't want to be lazy, and they're all doing their own things too and they think it's awesome. Even one of my buddies hopped on to it and he actually, he's doing really good with it, and helping him every day.

Dave: Nice, nice. I was gonna share something with you about moms, you know, my, my mom. When I, when I very first got started. She was somebody who was my biggest supporter, and, you know, she was also the person that I went to in the various business ventures that I did at the beginning. That didn't work out, you know, I tried. I tried, you know, network marketing. And, you know, that didn't work out great for me. You know, and, and I tried a couple of other things, and you know I've had a couple of rules. Speaking of going out to eat. Over the years I've tried to never let her pay for anything. When we, for example, go out to dinner. Back in 2012, I think she had somebody run up in her driveway, and hit her car and she needed a new car so I was able to get her a Honda Pilot back then, And then just yesterday. I took her over to the BMW dealership and, and I bought her a brand new X ray. This literally just happened yesterday. You know so she was. She was super happy. And I was thinking, and I want to share it with everybody in this community because I think that if you have somebody that you know, if you have somebody that you that you love, you should, you know, work until you can do something nice for them. You know what I mean you should work until you can until you can, you know, until you can buy them a car until you can buy them a house until you can, You know, take them out for dinner, all the time, in, in pay for their dinners, you know, I can remember a couple of months ago I don't remember who it was, but the story stuck with me. The story stuck with me that it was such a big accomplishment for this guy to be able to take his parents out for dinner. You know, and we were just talking about going out for dinner, you know, and it was such a big a big accomplishment for this guy to take his to take his, his, his parents out for dinner and pay for it, you know, and I just thought, man, you know, that's, that's a really, that's a really simple, and a cool and powerful accomplishment, you know, and I think for a lot of those in our, in our, in our in our family and in our friend circle who may be a little bit unsure or worried about us, like your mom you just mentioned that your mom was like okay but and you're gonna get this insurance adjuster job right, you know, cuz she she trusts you. She also worries about you cuz she's your mom and mom's just naturally worried about their, their sons. But, you know, when you begin to be able to do things like take her out for dinner, or do some get her a night for Christmas or in the case of my case I've been, I've been lucky enough, because of my consistency and work in this industry. We should be able to buy my car, my mom, not one but now two cars, you know, and lots of dinners, and lots of vacations, and lots of gifts over many Christmases, and that is the best feeling Sully, it's the best feeling, because it's much more fulfilling and rewarding than buying yourself something, because that always wears off, you know you can buy yourself a new watch I got lots of watches you can buy yourself, even a new car I drive a nice car. I got some nice watches and stuff, those are kind of, you know some of the nicer things that I have and a decent home and all this I don't like to talk about what I got that much because it doesn't, doesn't really matter. What matters is what I have been able to do for other people. And ultimately that's what has been the most fulfilling, as well, to know that I've been able to get my dad, a nice truck for him to drive in a nice house for him to live in. And my mom, you know, does not have to worry about finding a new car and spending money. What's she going to get no and now she can take her car and she can bless somebody else in our family her existing car, and she's actually coming over here in about 15 minutes and we're going to talk about what she's going to do with that to pass that over and on to somebody else in our family and bless them. And, you know, that I think are some of the bigger gifts that we get from this business and from this work we put in and I know that's in your future brother and I, I'm really excited for you to share for you to have that experience for you to give your mom and your girlfriend that experience to write in the future, is that something that, that you've thought about and you dream about is that something that you can see in your future and excites you?

Sully: Definitely. After high school, people always say, that's like one of the most important things when you're growing in life and when you're gaining. Well, giving back, it's definitely huge and I mean I can't sit here forever telling you all the things my mom has done to me as every mom does. I definitely want to give back and help them out too. 

Dave: Yeah, yeah, no I can totally relate to that and sometimes over the years and even out today, my mom, you know, gets on my nerves and frustrates me and, and I think that's just that happens with any mom and son and the son who's lucky enough to still have his mom and his life, you know, because as we get older, sometimes things happen and not everybody's that that lucky in that blessed but yeah to have anybody worry about you man is a blessing when somebody is worried when somebody is thinking about you you know it's annoying when we're young, because we want to get people off our back but, but as we get older we realize these people that have been praying for us that have been worried about us, that have been lifting us up and holding us up and supporting us our whole lives, when I, when I grew up in the fog settled a little bit in my head and I realized, holy shit, you know, all this stuff and all these sacrifices, these people have made it made me want to work that much harder to be able to make things a little bit more enjoyable, a little bit easier for them not I'm not even talking about my children, dude. I'm just talking about all these other people who have sacrifice because when you become a father you have a choice, right, when you become a mother. You have a choice, and those of us who have mothers and fathers who set made sacrifices for us. And you know there's another way to honor our parents, you know, even if they're not here, ladies and gentlemen, and that's to follow through and take care of yourself and succeed, because that's what they would want for you, and you know that. So as I'm talking about our abilities, for those of us who still have our parents and loved ones in our life. You may be thinking, Well, mine is gone, no no no no no don't get into that bullshit sound track that you might tell yourself you can honor them, you can honor them by taking care of yourself in succeeding in ways that they, whatever your spiritual belief is maybe you know that they're looking down on you, but in a way that they would think and be happy and proud, and they could truly rest in peace knowing that you are taking care of yourself and succeeding and living a good life and I think that's another man, it's look. As you can see Sally, I'm the kind of dude that I'm going to grab inspiration and motivation however I can. Because I know that the soundtrack that plays in my head is my choice. If I want to play some bullshit this disempowering soundtrack, it's like, you know, well I don't have anybody to really take, you know, bless and nobody wants to bless me and I look, I can always find the glass that's half empty. But it's my job, especially as the CEO of my life in my business, to look around and find inspiring soundtracks to play in my head that will get me motivated. That will keep me pushing forward and is that something that has come to you, you know that you've been sort of, I guess you would say, enlightened by with this industry and maybe some of the content here at legendary about the mindset stuff was that something that you were already on the path forward, how has your mindset shifted in the last six weeks?

Sully: Yeah, I really, when I was going through the 15 day challenge I really liked how you added mindset, you definitely need that. And honestly I think most people probably won't succeed as, as much as they want to if they don't continually fight for that mindset every day because then it's really easy to be negative, and down everyday like I can either complain right now, But I mean, there's always, you can turn it a different way, there's always two sides to look at it, and just, it's that consistency and you also have to consistently fight for that mindset every day. Yeah. And the people that I've met online and everything, Eric and some of the other people like they're just really good people who want to help and that's helped a lot with my mind says,

Dave: Yeah, support absolutely helps. And, you know, positive external reinforcement, and then building a habit takes some time, you know, my, my, I was just talking with my nanny this morning about my son and we were talking about how he, his, his learning is learning certain things, you know, to hold a spoon and, and, you know, it's simple stuff, you know, he actually let her read a book to him yesterday for the first time all the way through and instead of and he actually was turning the pages and stuff, and thankfully she's wonderful and we love our kids and we love to, you know, watching their development and kind of relive almost our childhoods back through them again and the children are just so on spiring but it's, it's powerful to watch them to develop their habits, improve things over a period of about, you know, 15 or 30 days. They'll get something, you know, it took him about 15 to 30 days when he started scooting around before he was a little motor crawling all over the damn floor we couldn't even catch up, you know, and now he's starting to kind of pull him walk and he's not walked, but I guarantee you within 30 days he will, he'll get it right, because that's how we humans work, even into our later decades in our life. It takes us 15 to 30 days to kind of really get the hang of something, and then build a habit as they call it, and, and, yeah, I think we quit right before the miracle happens a lot of times when we're learning new things or doing new things. It's going to be uncomfortable to get in front of the camera at first, but 15 or 30 days down the road. It's going to be easy to pick up that phone, and record a new piece of content, you know, you'll be able to tell other people. It's just like that for me to keep going, trust me in 15 days, it'll be like, it'll be like second nature to you. So, what would you say to somebody based on your experience, for example, going through the 15 Day Challenge, who might be listening right now. And, and who's considering getting started in going on this journey, based on what you have experienced so far?

Sully: Definitely. You all the assignments that really impacted your business advisor line on every activity that was just like I did Eric I just asked him questions whenever I mean it's important we're like, you know, if it bothers you, I didn't care because I'm very much and I appreciate this. A lot of people like this, you know, we want to ask questions, and I like I like what a Simon Sinek says he says, you know, don't be afraid to be the idiot in the room, and if I don't know something, I'm fine with you know, trying to ask questions, even if I don't look that smart because maybe someone else had that question, or I want to find the answer to the way so definitely take advantage of that business advisors will answer a lot of questions for you. And then just take notes, really, make sure to pay attention to all the videos, and treat each day like, as with, with as much care as you can, and really absorb all of it. With the assignments

Dave: Based on what you've experienced so far do you think this is deserves legitimate, what we're doing here, by teaching online marketing versus going to college, which is, you know, has systematic buy in that that's a great thing to do with for your future, and it is for some people who want to become doctors and lawyers, trust me I want somebody who's going to operate on my heart to have lots of schooling, But do you think that the education that for example, a company like legendary has created for people to learn digital marketing is a legitimate path for people young and old to learn a new skill set, and even create a new career path?

Sully: Yeah, yeah, it reads really, it's kind of like, in a sense, you're going back to school like that's what my business advisor told me is 100% Right, and like I was in school, like, two years ago, and it feels almost exactly like college, which I know is going to directly lead me somewhere. The reason I'm here today is because of that 15 Day Challenge and for, for the, for the value that you get out of it, it's huge, like it's so much more than anyone could ask them to be honest.

Dave: And much different than dropping or committing to $40,000 for the next four years, when you're not even yet clear about what you want to do when you grow up, because I'm still not even clear about that either. You know, I'm just having fun still for 10 years in this industry, and I guess it's a career at this point, you know, I've certainly turned it into one. But, is there really ever such a thing as committing to something for the rest of your life. I mean, even my marriage, my wife and I say, sometimes we say who got him it we're just gonna get through this week, you know, it will let next week I mean we now we're settled into our marriage but I'll tell you for about 10 years and the first 10 years we were like, hold on, maybe, you know what I mean, it was a rocky ride, you know, so it's like, you think about something that's so much less important which is a job or you know a career path that's less important than your, your most important relationship. It's like making that decision to commit to a certain job or certain industry when you're 18 or 19 years old. It sounds crazy to me bro and you actually 18 or 19, and could if I, if I said solely. Tell me what you want to do for the rest of your life right now, and commit to a $40,000 student loan that you can never get forgiven and you absolutely need to pay it off. There's no bankruptcy, it's the only thing you can't put into a bankruptcy. So, even your credit cards could get forgiven in a bankruptcy but student loans cannot. Is that insane to, like, like, is that an insane place to be backed into as an 18 and 19 year old. Yeah. I mean I don't know because I'm not 18 or 19 anymore and I dropped out of high school in ninth grade. So, but to me it seems. Again, it seems predatory to me to take an 18 or 19 year old person who's who going out to dinner as a big deal, and say sign on this dotted line, and commit $40,000 In four years of your life, to decide what you want to do for the rest of your life, I just, you know what I mean. And there's nobody that's talking to our young kids about that because everybody's saying, Well what college are you going to go to and what college are you going to go to. And it's almost like that's the only choice. And part of sort of my mission and it's probably why I'm ranting about this right now, is, is that we can make self education and we can make online communities like what we've built here at legendary available to people who are older, but also younger who may not want to commit to a massive student loan, who may not help. Right, and who don't have wealthy families who can pay for them to go to college, to let them know, is another path, and it can be as or more lucrative than any job that you'll ever get.

Sully: It's not even that big of a risk. Considering the prices and 15 challenges. Like, I heard this quote the other day was like the biggest risk that you can take is playing it safe. A lot of people live, live lives and have jobs that they hate and that's the only way to get by. And I don't want to be like that. So even if, currently I'm not going to fail, even if, even if I failed like I could still do the normal way of life, I could still be in college and whatnot. Sure, a cookie cutter way but it's really not even that big of a risk to think about it.

Dave: Yeah, no, no it's not, it's not and you know the cool thing is that, for those of you who might have got, you know, got offended by my college rant and think they think that I'm a college hater, I'm not. If you went to college, and you have a career in your degree field and if you gained lots of experience and knowledge from your college experience, more power to you. But I think we can all agree that kids coming out of high school, where their brains fully haven't even developed I don't think my brains fully developed yet, but it's, it's proof that nail brains go until they're about 25 You know women develop a little bit sooner their brains develop a little bit sooner than that. But males, and I think I'm a late bloomer, I think my, like I said, my brain is still developing here to be forced into only one path is insanity. It's predatory, it's total bullshit. And, and I'm just glad that you are the type of dude. At your age, who's playing the field a little bit, I know you love your girlfriend. I'm not talking about that. I'm talking about exploring your options out here for your career path and you're developing some skills. And if you stick with it, and I know you won't fail, if you put your mind to it, that by the time you're 2, within the next 24 months. Dude, you're going to be sitting in a completely different environment. Going out to eat is going to become the norm for you. You may have even bought mom a car by then, and your girlfriend's gonna be blown away because she's gonna get to go to Louis Vuitton and Gucci and all this and buy all the nice stuff that she wants and she can go to Ruth's Chris and have a nice steak after she goes shopping, you know, with her girlfriends. 

Sully: I'm still gonna say no after that. Good man. Well listen, brother. You know, I live below your means that's a great lesson and it's another thing that a lot of our gurus on Instagram, right, don't, don't, you know, it's always the Lambos and all this bullshit but the truth is is that living below your means and, and investing and saving money and investing money back into your business and making sure you have six months of bills in case anything happens or you get sick or whatever, is a much sexier path than flexing with some Lamborghini, that you can't afford, you know, eventually you're going to get repoed anyways, right, so keep it up, brother. You're a wise young man, tell your mom I said hello to your girlfriend. Shout out to her. She sounds awesome, and come back and keep us posted in a couple of months will you? 

Sully: Yes, Yes.

Dave: Alright, Sully, see you buddy. Keep up the good work. Thank you for being a good buddy. Bye bye. All right, my friends, go and follow passive dot income or on Tik Tok, that's Sally Wodsworth, cool young man. And, of course, and again, shout out to Eric Fourtner, the dude who has been super supportive and helpful to Sally and shout out to everybody on the on the on the show this morning, who's been commenting and sending good energy in in supporting Sally here on the show, and go and follow Him and comment and like his stuff and lift him up just like I say every single day, that's what that's what this community is all about and that's one of the best ways that we can help each other. If you're sitting on the sidelines for some reason and haven't taken the challenge yet, do that, you can hear and see from guest after guest why that's a good decision. And if you can't afford it, and you want to be a part of our more exclusive learning community, in our business blueprints, then take our Blueprints. I know you won't regret that. It'll be one of the best investments you've ever made. And we will see you guys back here tomorrow for another episode, be Legendary. Get out of here, and we'll see you back here tomorrow, peace.

Below is the transcription for this episode: 

Matt: What's going on everybody it's Tuesday, September 7 I'm filling in for Dave this morning, we've got an awesome guest. And if you're new, or if you are tuning in for the first time I just want to let you know, you can tag us with the letters WUL. So you can just text in this video. Sometimes it autocorrect so make sure you get it right to 813-296-8543 And we send out a little text message. In fact, I just got mine right here, and we sent out the link to join on Facebook, so I don't mean justice if you want. Letters W L to 813296843. And there you go and if you're here with us live, type in a comment, let us know where you're tuning in from, so we can see where everybody's tuning in from for instance Susan is from the Gulf Coast. We got people from all over the world though who tuned in, and love to see where you're tuning in from. And if you can help me welcome our guests for the day, up from, I believe, Minnesota, what's up, Thomas. Hey, how's it going look good, man. Thank you. What's, what's new in your world.

Thomas: Um, well I had a daughter. I think some people know that this is a, it's my mouse. That's awesome. How old is she, she's nine and a half months so holy smokes that's pretty young, she's, she can say dad, and Mama, and we got her one of those like things that you can push and she can stand up on and she started walking with it, you know so soon she'll be walking without it and I was crazy to see so that's that's the newest, most important thing in my life but besides that I've been really kinda like just focusing on the map, and taking care of my health, because over the past couple years I definitely got really unhealthy. Just like, especially with COVID you know kind of sit inside not doing anything I think a lot of people, and every, every day I wake up, and then on the way home from the walk, I stopped the department's workout room and I just do a little more cardio, and it's been really good for me, I feel a lot better. And I quit smoking. A lot of positive things for me, you know.

Matt: I kind of know the background and history but a lot of people here probably never know your story and stuff. What can you take us back to, You know, like the back story, and just maybe give a kind of overview of where you came from and how you got online.

Thomas: Sure, yeah, so I guess it's been over five years now since I first got sober from heroin, so I was a drug addict for many years. And I struggled for a long time, like overdoses and very fortunate and grateful to not have, you know, I guess, it hadn't been my time you know always had someone there or someone found me and called the cops, and I'm very fortunate for that very lucky, really. And then I was working out just like a regular job at a casino dealing cards, and I was just kind of getting sick of it, you know, yeah. After a while, you know, full time I wasn't like I wasn't ungrateful, I guess maybe towards the end I kind of felt that just because I felt like I was getting disrespected but at the start I that was like, what got me clean really having that job there and I was able to save up some money I really made a lot of sacrifices like hanging out with friends really at all. I saved up money paid off my debt like worked my ass off before I ever started my business and I. And then I think, after about two years or three years I was kind of just getting tired of it, I felt like everyone there was just negative, which is a negative place you know so much like disrespect and going behind people's backs because, basically, depending where you're dealing the cards in the casino, there's high stakes there's regular stakes right you're gonna make more on high stakes so if you can throw someone else under the bus to get into high stakes, that's what people were doing basically because they would make more money so it's like, I don't want to be here my whole life I don't want to be negative. So I just started researching online. The first thing I found was drop shipping. A lot of people end up with dropshipping. I think I did that, I researched it for like six months to 12 months like just researching, and I was probably doing it for maybe a year and a half total. I ended up making like $2,000 But in the course of making that money I lost way more than that, obviously, ads and courses. And it was through drop shipping actually that I found someone doing drop shipping with ClickFunnels, and then it was with that person doing drop money, drop shipping through ClickFunnels ClickFunnels that I found people doing affiliate marketing with ClickFunnels right so that's kind of how I got brought into the affiliate marketing world, and my buddy Jordan metric. Dave Sharpe, did a, I don't think I've ever mentioned this but Dave Sharpe, I was like, at the point is six months into affiliate marketing I'm on YouTube and on my YouTube channel, and things are not working right, not working at all, and I like watching this interview, he's doing with Dave Sharpe I'm like okay I've heard about Legendary Marketer at this point, but I never did anything with it. And I'm like, Screw it, I'll sign up for this challenge, right, like, this is kind of like my last ditch effort and the crazy thing is, I started it, and then, like, I stopped like I got to like day three, and then I stopped him for like a month and a half. And then, I don't know what it was like at this point where I'm like really like about to give up I'm like I'm gonna get back into this challenge and give it one last go, and it sounds like, like a movie or whatever but that's really what happened I was ready to give up. I got started with legendary I went through the training, and I started promoting them and it just worked out like but the reason it worked out wasn't just like sheer luck like I had been building my YouTube channel for that whole time right and I didn't stop uploading consistently, because that's kind of what got me to the point where the pandemic hit and everything really exploded, but I want to make sure people know like, yeah, things worked great for the pandemic and I can't say that will ever happen again or however it was great timing. Everyone was home watching YouTube and stuff. However, prior to that, I was still doing decent on YouTube like I was, I could say I was probably making a full time income, with a low amount of subscribers like, I think it was like 1000 or 500 Even like so you can make a decent amount of money online with a small following so don't give up because you don't have a high number like that doesn't always equal money.

Matt: Yeah, I think that makes a lot of sense, I think a lot of people need to hear that too. I think a lot of people overrate, like you know hundreds of 1000s subscribers under percent. Yeah, I had a I had a, I always told a story about this girl who she's in our community actually, Andrea. And I, I don't know why I randomly think it is, but I always just remember when I was first getting started thinking, how do you have to have a ton of followers and a ton of subscribers on your email list to make any money, and she had like a very small email list, but she would actually like personal, like she had kind of like relationships with them and she would build sort of like one off, like she would do like a 10 minute call or a 15 minute call with people and like, so she kind of like touch base with her email list and then when she emailed out something to actually like, like, promote, they were all like yeah I just, I buy whatever she, she talks about, and she like she smoked people in affiliate competitions, who had massive, huge email lists and were like bragging about their big email list and then she would like go into affiliate competitions and just smoke people, because she had like a real business with a real email it's not just some fake like solo ad built, you know, nonsense. I think the same is true on like TikTok, I think the same is true on youtube I think the same is true on Facebook groups like you can do the exact same thing there that people, you know I've done with their email lists what um so you build this YouTube channel, like how long have you been on YouTube?

Thomas: So, basically at the start of 2019 was when I was trying to decide, okay, I knew I wanted to do Youtube. This started in 2019 after I spent all that time on dropshipping right. Yeah, I had a little bit of experience right, like I, I found out how to build a Shopify website like I, I kind of dove into the learning aspect and like I said before actually doing drop shipping. Yes, researching, which I don't really suggest, I'm just that type of person where I want to know what I'm doing now, like going back I would say just like get started as fast as you can. But basically, the start of 2019. That's when I was trying to decide, I knew I wanted to do YouTube. Am I going to do it, teaching dropshipping or am I going to teach affiliate marketing, I went with affiliate marketing. I found a mentor at the time. That's why I ended up going that route. But so, From January 2019 to April 2018 I basically created, and it goes like 18 videos, and I, because I wanted to create a certain amount of videos so I could have them stashed so once I started up look cuz I'm still working my job right, so this is like, I don't know if someone told me this on YouTube or if I just like thought that that would be the I think I might have heard it on youtube video like you gotta have some videos stashed. So that was my plan. So then on April, 2 or the birth of 2019 was when I uploaded my first video, and you know it wasn't easy. I would say that the hard part for me was, I was listening to so many different people online, you know like that mentor and then a bunch of different YouTubers Gary Vee, and all these different people have different views and different strategies like, and the strategy I chose was like, I have to create my YouTube videos and be on every other platform and do all this stuff and it just, it really hindered my growth at the start and my results because I didn't make a single dollar for six months, right like so I guess since then, I mean, what is every two years, two and a half years. Right.

Matt: Yeah, I feel like six, I feel like when you're first getting started six months feels like an eternity. Because every day, every day, sort of a wondering of, like, is this might have broken a breakthrough in my is this ever gonna work like what the hell is going on here like, people say this works but cheese I don't know if it actually is going to pay off, you know, I don't know, it's it's an interesting, because I went through that too, except mine was a little bit longer than six months I would say, but it was still pretty similar. Like just, you know, kind of grinding away like Jesus is ever gonna actually happen like, what, when does the money spit out. Are you mostly like do you get a lot from, like, at this point do you get a lot from YouTube ads. And then, meaning like ads playing on your like you are getting paid from YouTube on your channel too.

Thomas: Yeah, I mean, it's more than I ever thought I would get, I mean, bouncing. What were you just saying, Oh, one thing I want to add to what you were saying is, you see a lot of the people that have success. It's the people that were willing to stick through that though you know like not getting results because so many people, especially on tick tock you see it. If they don't get results that hour, they're onto the next thing you know what I mean, and no one's really is forever to them so it's like you have to stick through that but yeah so the ad revenue is more than I ever thought but it goes with like, for example, I had a video that just popped off like few months back or whatever, obviously the ad revenue is going to be much higher because the views were higher, and I'm in a niche where it's like my CPM is way higher than like that of a person, but it's called vlogging right like some of my videos, like the ClickBank videos I used to create. I had no idea but because there's so many people, advertising on like Clickbank and like affiliate marketing keywords that CPM on one of those videos was $150 Why so if you have a whole channel on Clickbank videos, you know, and that's your niche, you're going to make a bank with not a lot of many views, you know, I mean, wow, it's crazy and then I have a video with like 100,000 views that was like a tutorial I did on Canva, how to do like a presentation in Canva, like way back I don't really do videos like that anymore, but it has like 107,000 views, and it's got like, I think, three or $400 lifetime. So, you know that the big difference, right. So, that is important for the niche, and how much you make from a CPM so obviously the Make Money niche is gonna be higher than your average, so that does play a part, for sure. 

Matt: Geez. Wow, that's crazy. Yeah, I feel like I've thought through that aspect but I didn't realize that connection between choosing the niche. Alright, choosing the niche, and then also how that correlates with people who are advertising in that certain niche and what the CPM would be less and for people who are newer CPM just means cost per impression.

Thomas: So 1000 views on YouTube is what you get the CPM for it's different for every platform I think But YouTube it's like, well, so they have, but just so you know YouTube does take a cut of that so they have the CPM, and then they now show an RPM, which is I think the revenue per whatever. So that's what you keep app so like if I have $150 CPM, there'll be like, I don't know, I think YouTube takes 40% or something like that so it'd be like 100 or 90 whatever I can't do that math, but you know yeah something in the range of like 90 

Matt: Yeah, yeah. Fascinating. That's super fascinating and I feel like one of the main things that people fail to realize in this tick tock age is like. I think there is sort of this element of instant gratification and short term thinking were number one. Number one, I think that like people who are going on TikTok are seeing incredibly massive results fast which I think is true and is real. That's just, it's demonstrated, it's not changing, it's not changing. 

Thomas: For me, It's almost like the amount of views and the results I get from TikTok, you know, people crushing it. 

Matt: Dude, we're starting channels in the background, like, constantly on our team, and it's not, it's not changing you, what we see is that sometimes people. Eventually, they depend on the type of content that they create. We are seeing people who get shadow banned, and their views just disappear. And it never comes back. But for instance, we had this lady named Laurie, she's been creating a bunch of videos for months, like, I'm talking like six to eight months, something like that might be eight months, three to five videos a day and couldn't get more than like a few 100 views on a video just grinding. She switched to a different channel, basically took a bunch of her videos, same videos, and went to 30,000 followers in six days.

Thomas: That's true, because I did the same thing actually my first TikTok kind of sucked and TikTok that blew up for me was my second one, and I almost created a third one because I'm like, but yeah you're right, but because there are people crushing it with TikTok, I think it's way easier than YouTube.

Matt: It is but the bigger point that I was getting to is like your, your route though sort of building a longevity online. I think that people underrate sort of like you're doing this TikTok thing and building, I think that, I think that tick tock. In terms of like a business plan stands more like a cash flow kind of thing. Like, like, just a national revenue driving thing because you can drive revenue on TikTok pretty damn quick. I would say that 99% of people that we see make their first $100 or $1,000 online these days is coming from some sort of promotion on tick tock, which is crazy to think about, but then the longevity piece where people then don't take it a layer deeper and go into what's like an actual investment, like what's a real deeply invested online business, and I think that's what you've done with YouTube. Like that's how I see it at least. Thomas: Yeah, I mean, I guess, At the start, what really made me go the route I did with TikTok, is I kind of related it back, if people haven't paid attention to the online world very long, basically, they probably know who like Jake Paul and Logan Paul are right or David dobrik, they might know who these people are going to be taking a step back, they came up on this platform called Vine, right, and Vine is basically to talk right and short form content. And what they did and what many others didn't do, is they took their notoriety on Vine and started transferring it to YouTube and monta after this, buying got it, gone forever gone though the people that didn't transfer that those eyeballs to YouTube, right and now today, David dobrik Jake Paul Logan Paul they're the biggest creators on YouTube but if they never transferred that to YouTube from Vine. So, I grew up seeing this not like I didn't like growing up but this is like I watched this you know from them coming up on social media. I saw this like, you know before I ever started online so I kind of already knew, like I was like, oh I should. So I did things a little differently on TikTok, and it helped. I mean, I went from, at the end. I have a video on YouTube, where I'm like, my 2020 goals, or something like that. And at the time I believe I had 500 subscribers and I might have put like some revenue numbers on there or whatever but basically my goals for 2020 for 2020 were to triple that so I was like I want to have 1500 subscribers by the end of 2020 and whatever whatever. Yeah. Little do we know the pandemic. Right. Also I wanted to quit my job right, but I wanted to have enough money coming in. That's another thing you don't want to quit your job too soon. Yeah, I wanted to quit my job, but I didn't. And then the pandemic hit and I got unemployment plus the bonus so it really worked out for me. But basically, I used TikTok, to start a series on there and at the end of each video I'd say go follow my YouTube channel for the full video and that blew my channel, I ended the year with, like, I don't know it was close to 100,000 I feel like, subscribers so is a huge increase. I left my job, everything changed for me. But like I said I was still making a good amount of money with those 500 subscribers because I was, you know, figuring things out and I had a good, like a good high ticket program to promote, and I do some days like I started my own program and some days I look back like Man, it was so much easier just being an affiliate. I tell people like you don't want to start your own program, man, like I'm telling you, like that's, that stuff is tough, like seriously like marketer, people, they may not realize it when they're doing it but it might bottle business models, dude.

Matt: I just, yeah, it's i It's so hard to explain the nuance of what you just said there with, you know, starting your own products starting your own course whatever I mean, a lot of times people will take, especially in the, especially in the make money online niche where you might find that refunds or chargebacks, get a little bit higher, especially if you start growing. And then you start dealing with merchant account processors getting shut down and just like or your money gets frozen like back in the day people's money used to always get frozen on PayPal and stuff and, and it was just like, well get paid today and neither are any of my affiliates or anybody, and. Well that was fun, and now it's over, you know, and then people sort of do this, it's just a never ending cycle where it's like, oh, no, I'm going to go start my own thing I'm going to start my own product and then that some catastrophic thing like that happens, it's like, oh my God I need to get back into affiliate marketing, that was way easier. And yeah, it still happens to this day, but I think there's some value, you know, like somebody like Brian bro or started his own thing, technically, but gave it away for free. I think that there's like certain realms in which like that does help for branding and I don't want to just totally shit talk it because I also feel like Dude, there's also an element, you know, to a lot of people who come online and I resonate with this where it's like, they're entrepreneurial for a reason, right, and so it's like part of it is just like trying to see what you can do, like, just, you know like feeling like I accomplished something feeling like I stretched myself past like this, you know, and sometimes people just get on board with affiliate marketing, but the thing, the thing that I always come back to with people who go down that route or even just go down different routes of like well maybe I'm gonna launch into another niche or I'm gonna try this or I'm gonna go promote this product as I always tell them, like, The first thing you should do is just secure, what you're doing now currently that's driving revenue, so like, fully secure that and don't Don't screw with that, but do whatever side things you want to do, totally independent of what's already working, what's already driving you revenue, what's already bringing you profit, so that at least you're not jeopardizing your whole business, like, take everything that's working. Keep doing what you're doing because, like what you said, getting successful for you is just kind of pushing through those first six months, and being resilient and keeping the business. What we've found at Legendary is basically like one of our big monsters has been like, don't fuck it up like basically like, hey, we have a great thing. We have a great core team we have an awesome staff on hand, like we have such a great vibe and energy and the people here so great, like there's a lot of things that we've considered doing over the years that probably, like could have just messed it all up, and, and rather than taking a, like, just, let's just dive into it, it was more of like a soft handed approach of like well what do people really want? What do people really need and how can we just sort of allow people to exist in this environment that's healthy and good without messing it up, and I think that's really helped us in terms of creating a culture that allows people to kind of come and go and just be a part of our world or not and not feel pressured and, you know this, you know, create regulatory issues with that and all this stuff like, we've really taken an open handed approach and I think people have appreciated that. But I think for people who are like affiliate marketers getting started getting going, maybe they make their first 10,000 online, it's really tempting to go down that route of like, I'm gonna create my own course I'm gonna do my own thing and every time I'm like, That's awesome. Go do it. But all this business right here, just don't screw that up, because that's your livelihood, that's, that's your shirt, keep that rolling, and, you know, if you want to get into another niche on TikTok if you want to promote another product go create a different channel entirely go create a whole different persona entirely elsewhere, and do it over there on the side in your free time, But keep posting on TikTok keep posting on YouTube keep posting on Instagram, just the way you are today so that you've still got all that revenue. And I think some people take that advice. I think sometimes. Other times it's just like, I see it sometimes as a self defeating sort of thing that people do where they're, they're sort of looking for a way to mess this all up, and it's a deep psychological kind of, you know, sabotage, where it's like, no, I'm gonna go mess it up, I'm gonna go screw this whole thing up because that's what happens to me, you know, and it's this defeating thing but anyway, that's what I see a lot, that's what I suggest to people on YouTube, especially when you're creating a niche channel like it would be silly for me. Thomas: Yeah, I go on walks every morning it would be silly for me to start talking about health and fitness on my make money channel, but a new channel with a make with the health and fitness, then you have a whole different you know, but a lot of people like you said, they start this thing, and they start the new thing they take 100% of their effort from this and just put it over there and then they lose this. So, but like you said about Brian, it's so powerful, I think it's even better than creating your own product because it can ruin what you're doing, like as an affiliate that it's really powerful. And sometimes I wish that was what I did, it was more congruent. But, you know, I think there's positives and negatives to everything but the number one thing I would say is to start with affiliate marketing and focus on that until you're at least making enough money, because I promise you if you don't have an audience and you're just starting to create a product that's your first thing most likely it's not going to work, I don't want to say it's not going to work but you need an audience you need traffic for anything. And there's just so much that goes into that.

Matt: I do know. Yeah, that makes a lot of sense. I feel like, yeah what you said about just start with affiliate marketing, I mean, that it's obviously the reason that we tell people to do that but I just, you know I think back to days, I believe in that more now than ever because I think back to a lot of the days where it's like, you know, getting a following or finding people to listen to your videos online in any niche was so hard, you know, even back two years ago if you think back to like your YouTube days, your first six months, stuff like that like so freaking hard dude and it's a long journey. And now, like, I mean I literally it's not that all that uncommon where people come online, they go on TikTok or Instagram or something that's a little faster and it's like, did they could see $1,000 in 30 days like they could, they can make themselves a couple grand and, you know, a short amount of time. Not that I'm guaranteeing anything but it's just now it's at the point where it's not that uncommon. And before was a little bit more like, wow, that was a fast start now it's like, oh yeah, that's, that seems about right, you know, which is just nuts. But I think that like the whole staying focused on one thing, whatever that one thing is, it's just so much faster to get it for instance here's this dude. I was just showing this the other day. On the day I'm going to Canada today we talk a lot about how we talk a lot about how you can go online in any niche, and really like video content creation is just headline making. And I think you would agree with this because you're so good at creating headlines and creating copy that does really well on YouTube, but this guy's basically taking through the you know the YouTube formula of creating videos and putting really attention grabbing headlines on them, like, what happens if you stop eating bread for 30 days right or right. How to Lose 20 pounds in 20 days you know and like, it's these really kind of, I don't know cheeky headlines that just kind of get attention for people and they just work, you know, it's like videos, there's a reason he's got 530,000 followers in little weird, weight loss tips channel and you know, it's insane.

Thomas: You can go in any little niche and have success if you focus. 

Matt: Yes. Agreed. If you focus. Exactly, yeah. And that can happen. I mean that's happened, we give examples of like dog training niches and weight loss and all of these different niches that sort of over time have really proven to be, you know dog trainers a little different but there's a lot of emotion there but weight loss is one of those that's just like there's so much emotional attachment with who a person is in weight loss that somebody is willing to spend money they're willing to try new things they're willing, they just, it consumes your life when that's one thing that you want to do which is weight loss or, you know, gain weight in some cases like for me like I'm scrawny and tiny like, I'm willing to spend money on apps to figure it out. I spend money on like protein and food to like figure out like how can I bulk up, you know, and I think that it's just part of your body part of your thing and if people are willing to really focus and like, dial in on that, I think, I think you're right, I think people really can build a huge audience fast but I think still keeping that long term spread out diversified sort of social mode, social media profile is important. I think that, I just kind of had this thought right now, but basically I kind of think that like on platforms where you're going to experience a faster growth, you're going to also experience more volatility sort of like you wouldn't the stock market, like if you're if you're already trading options. Sure, you can make a shit ton of money really fast, but you're also liable for insane amounts of volatility right. And on platforms where your growth is slower and more consistent and takes a little bit more time, the payoff is is usually a little bit more consistent and you don't have as much of that, and that's a reason because that's the reason I think that a lot of people get shadow banned on tick tock, high growth high volatility, you make a few too many mistakes and suddenly your shadow ban and nobody's watching your videos, but on YouTube, I That can't happen but I think over time, Like over the last 10 years, that's pretty rare, like for YouTube to really shut you down and to really like, you're not getting any more views or to take off your channel, like you've got to be saying some pretty crazy stuff. 

Thomas: Yeah, literally, on TikTok if you say one wrong word though, take a video down on YouTube, you can say pretty much anything as long as you're not breaking the law, you know, like it's more freedom. Yeah, I mean, there's like obvious things you can't just upload someone else's video without their permission you can't talk about like the obvious thing, but tick tock, literally lately the one reason I've been so upset with it is because of it, it's like, like, you use the wrong hashtag, your videos getting taken out as crazy but you gotta just adapt, that's all it's about, you know, realize it and adapt and just keep moving.

Matt: Yeah, exactly. And I think, I think people really underrate the ability that to create a huge YouTube following by leveraging TikTok, and I think that that earlier on when we were first talking about TikTok last year, we talked a lot about that but I think that that's kind of gone to the wayside a little bit. But I think that if people really think through that strategy sort of like you did. You start utilizing and leveraging the platform to sort of create this Omni presence where you've got multiple different social media outlets for people to go find you on whatever app that they open they see you, And that's super powerful to what, um, for somebody who's newer, I'll let you have the last word of today, or somebody who's newer sitting here that thinking about content creation, they're thinking about getting started, you know, in whatever niche, doesn't really matter. What advice would you give them other than start as an affiliate marketer, what advice would you give them to start content and get views and start getting some followers?

Thomas: Okay, I guess. I used to say like, I think it's still important but like, basically everyone's different, right, you got to first pick a platform, you know, I don't suggest starting out with paid ads just because it's expensive, most people wanting to start a business don't have a bunch of free money to spend, you know, if you do great, you can try that. But, yeah, I personally suggest picking an organic content strategy, and everyone's different, you might be better, just talking like you might have a movie personality voice you might want to do podcasts, you might be better at writing, you might want to do a blog. If you like telling stories you might want to do YouTube so pick which platforms to to really, if I was to just say do one thing, it would be probably pick TikTok, you know, because I think that's the fastest still, and the easiest, but like I said, you might not want to be on video, and then I would say you should still try it you know I did a video when I first started YouTube, you know what I mean I was scared, my first videos suck. So, don't be unwilling to do anything, and pick one, at least that you think will fit you best, but don't do it just because you're scared, because you're gonna be scared right like you're gonna have that feeling. So at least try it, but then once you've decided which route to go find a couple people in the niche you're gonna pick so pick one niche, find a couple people in that niche and just model them, like, do, do some of what they're doing in your own way you know everyone is unique, so can't just copy them obviously but you're a unique person to that like you doing what they did in your own way, is going to be okay like you don't have to reinvent the wheel. To start off by doing that, and then whatever content on your channel that does best, just do more of that, literally, that's the best advice. Pick a platform, pick a niche model successful people and do more of what works, that's like the best advice I can give you know and pick a good platform or program to promote on that platform, right, like, I usually suggest an affiliate product, but again, look and see what your competitors are doing and just see what see what products they're promoting and, you know if there's someone in the health and fitness niche see what their see what the top five people are promoting if they're all promoting or like three of them are promoting the same product look into that product and maybe promote it yourself. So that's kind of the steps, I would suggest.

Matt: I love that. I love that dude. Yeah, I'm always just a man. Exactly. I would probably echo that completely, and I didn't put your. Yeah, you can you can find Thomas on TikTok here, and I think, you know, many of you would be best served to to subscribe to him on YouTube, because he's kind of a YouTube giant at this point and is really well known on YouTube, and is a great example of, he's like the Kleenex example of how you can get started on YouTube, creating content that gets viewed, and he's been doing it for a long time so there's just a lot of history and a lot that you can learn from them. I think the only last part that I would add is like, Don't reinvent the wheel, you know, like think about the amount of content that you've done, personally, and that really all of anyone who's created content online has done, that's been sort of like, you sit down and you curate people's content in your niche and you look at what did they do what was their angle what was their headline, why did they get viewed so much, and really become sort of like a common San Diego of people's content and figure out what is working in that niche already and juicy use their content the model after so rather than guessing what do people in the weight loss niche want to learn. Well, go find people in the weight loss niche and see what people are getting viewed the most. And you can, you can easily deduce exactly what type of headlines and content is going to get watched the most, and just start there. Like we created 12 videos on a channel over the last month and have 10,000 followers on tick tock on that channel, but it's only because it's an almost every views or videos viewed over 10,000 times and that's only because we just took what was already working, and just was like, How can we put a little spin on this but keep it basically the same, and teach people how to flip domains, teach people how to do this and like the seas a little stupid videos but it's already proven the algorithm is already showed us here's exactly what people are watching, simple, and then after you've got going, then go live and then you know add sort of a webinar sales angle while you're live, but don't try to hard sell people while you're on your video content people just want to learn. People want to feel like they're learning and that they're extending their knowledge, sell them on links in your bio and sell them in live webinars or sell them on, you know, emails, but, but, uh, your content should be pure, to the point where you're not hard to like but anyway. 

Thomas: No, I believe that for a fact like don't don't pitch too soon, you know, just like, give away value I mean, what's his name that that guy who's like your top affiliate right now, power publish on TikTok. Yeah, Calvin gives away an ebook, you know, obviously that, that turns into sales but like giving away free value people will love it. 

Matt: Yes, totally. Thomas, always good to have y'all man, thanks for coming on, always good to see you too. You look amazing right? Do you feel like you're glowing? Great. Thanks, bro. Thanks for coming on if you need anything, hit us up for sure. Appreciate it. Thanks, man. All right guys, hey, go follow him on TikTok but also go find him on YouTube. Also, he's a great subscriber on YouTube, and you'll learn a lot, you'll get a lot of valuable knowledge from him, he's super super helpful. He's just a good dude. So they'll give him a follow up. And for those of you who haven't already signed up to our text message go text, the letters WUL to 813-296-8553 and you'll get a text, every time that we go live on Facebook, and it'll even include a link to the Facebook so you can just tap it and you're straight in. Alright, for everybody who's here. Have a great rest of your Tuesday, and I'll be back here tomorrow at the same time at the same place for Wake Up Legendary on Wednesday we'll see here at 10am.

Below is the transcription for this episode:

Dave: What is going on everybody, this is Dave Sharpe. Welcome to Wake Up Legendary. And as usual, we have yet another fantastic guest this morning. As you can see from the show. Well, do we have a title for this post? If we don't, I'm going to tell you what the title of the show is from diesel mechanic to TikTok influencer in 14 days. Let's hear what this guy has to say and how he did it, Ryan, welcome to the show, brother. 

Brain: Hey Dave, how are you? 

Dave: Good man, good, how are you? Where are you calling in from?

Ryan: New York.

Dave: State?

Ryan: New York State, yeah. Well part of New York State, Hudson Valley, so kind of about two hours north of the city, to try to stay as far away from there as I can. 

Dave: I used to go to New York for the summers that's where my mom's from and my aunt still lived up there and she lived. Yeah. And then we'd go up to Buffalo, and we'd watch the Buffalo Bills training camp and have some pretty good summers up there. Yeah, yeah, for sure, for sure. There were good times around Lake Chautauqua, sure if you're familiar with that lake.

Ryan: Not exactly.

Dave: A beautiful part of New York, a little small town called Bemus Point is where she actually lived but anyways, it's, I spent many fantastic summers up there and got a lot of great memories. Have you ever been down here to Florida?

Brain: Yeah, yeah, a few times I got a little bit of family in New Port Richey, and next year where me and Yonsei are trying to make the move down there, we're just tired of the New York winters. It's too cold. And, well, you kind of have six months of winter around here if I got to burn wood and the wood stove I consider it winter. So that's about six months a year, and we're looking away from it. 

Dave: I've never burned wood in a wood stove down here. 

Ryan: No, probably not. 

Dave: No, definitely not. Definitely not. We've not even had to hardly turn the stove on to heat up the house, you know what I mean, we've actually got, we've got both AC and heat. And I was surprised to see when I went up to air my wife's high school reunion in New Jersey, that they actually didn't have AC in her school growing up, because it was just cold for so much of the year, didn't get as hot, and that was an unthinkable to me to not have AC in a building, because we have AC in every building here in Florida. 

Ryan: Yeah and I tell you what, me, me and my fiance just flew back in Las Vegas all last week. And, you know, every building you walk into down there has AC but the heat down there is just different. It was like 100 to 110 degrees but it felt good, and you didn't sweat, walking around on the Vegas strip just, it was just different and you know, I could deal with that all year you know.

Dave: It's a dry heat you know when I was out in Vegas last time my nose started to bleed, because I'm so used to a wet humid heat down here in Florida, it was a dry heat, and I was, I was just, it's fascinating, you know, we get acclimated to a certain a certain environment and when we get out of that environment, we become uncomfortable and that is a great segue and an analogy into entrepreneur employee ship to entrepreneurship, right, because it's, it can be an uncomfortable change, making that transition, especially if you're still doing it. If you're still doing both, which I of course did both for a long time as well. I would assume that you're doing both as well right now is that right?

Ryan: Right now, yeah. 

Dave: Alright, so tell us a little bit about I know you had done some other things leading up to affiliate marketing and finding Legendary, give us a snapshot of what led you up to this, this day. Ryan: Yeah, so for about 15 years I've been in the repair of all sorts of industries. I started with cars and trucks and then you know pickup trucks then I moved on to big trucks. Then I was at a Chrysler dealership for about five years and then eventually I started my own business doing heavy equipment. And what happened is that you know, I'm spending 80 plus hours a week in my own business, making equivalent to what I was making with a job a lot more added stress a lot more added, you know, physical pain from the type of work you know I get getting those hints that my body's giving me like you're screwing up, You know you're gonna be broke and by the time you're 40. So, you know, probably about two, two and a half years ago, I kind of started dabbling in the online space tried a whole bunch of stuff, none of it really worked I started with the day trading, but didn't have the time you know you had to sit in front of the computer at market open every day didn't have time for it could make it work, plus the, the capital you needed that I just didn't have, then, was the Amazon FBA, I bought a course for that. That never panned out. I want to buy a whole bunch of Chinese products that I never ended up selling so that was a big loss. The Shopify drop shipping I tried that I got the store all set up, but never could really seem to get it working right. And then, you know, I started watching, and I learned about affiliate marketing. I just never had heard of Legendary man so you know I'm in YouTube and then I'm scrolling through TikTok, and I keep seeing non stop 15 Day Challenge 15 Day Challenge 15 day challenge there was a ton of hype so I'm like, Alright let me see what it's all about. And that's, that's what got me here. I took the 15 Day Challenge and then from there I decided to get the blueprints and, and here I am. That was, that had to be probably three months ago now and here I am today. 

Dave: So nice. So what were you trying to do in the past? You know the drop shipping even the stock trading, Right. What was the difference between those ventures that you tried in the past and what you're doing now. 

Ryan: Yeah so Amazon and the Shopify thing was kind of like the I really would have needed like a mentor for that, and I had already invested in a course for the Amazon thing in the. Wasn't it you know, it was just a big community on a Facebook group of people that none of them really knew what they were doing either. So nobody was really making money but everybody kind of had an idea how to do it, but there was really no clear direction is what to do, I mean you went through the course and they kind of gave you some clear examples of a few things that would work and how to find the products to sell but then once you went to actually find your own. You'd be surfing for hours and hours and hours using all the different Chrome extensions and whatnot and you never really found something that was going to, you know, that you would say all right, this is going to work. So it was super high risk. And then with the, with the day trading thing just, you know, it was super high stress I mean the days I did have the opportunity to sit in front of the computer market open, you can always go back in hindsight and look at the charts and say you know this is I could have got in here and I could have waited this long and then got out and I would have done great but when it's live and you're actually trying to do it. There's a very high level of emotional stress because if you're trying to actually make any kind of money you're investing a lot, and in turn risking a lot, and then just be you, You have to have that time every day a market opened with a little bit of money to really be able to fine tune your strategy and get in it just wasn't possible for me. 

Dave: So, what is making this possible now?

Ryan: Well, because I'm able to put the time in when I want to, if I don't have time, at any particular time, it doesn't matter, I can just do it later. You know when I can fit it in is when I can fit it in. I bet I'm investing more time lately in my heavy equipment business. I've dialed back, timewise, and I've probably been spending only 40 hours a week on that as opposed to the a plus I was and I'm spending probably 35 to 40 on this as well. I only really kind of sleep like four hours a night, but you know I'm kind of, it's, I'm trying to have a healthy balance of the two there but in the beginning I was able to put together rather quickly without burning a bunch of money out of my bank account in the process. And I was able to kind of get things moving. You know by spending only minimal, you know, two to three hours a day. 

Dave: Yeah. So, what allowed you to get things going rather quickly? Now obviously you invested in some education and you took some training and you started to put some pieces together. I would assume that was helpful, I'm only assuming we did yeah absolutely. We didn't talk before this so you could say, Yeah, that wasn't helpful at all. You tell me. And then, and then you started taking action on that so I want to know what, you know what, what allowed you to begin kind of moving, taking action, having clarity from the beginning so you could start getting results, and then of course, those results keep you excited right and keep you going.

Ryan: Yeah absolutely so blueprints definitely helped. I mean I spent a lot of time aside when I got the blueprints, I think I blasted through all of it in like three weeks. So I did that but then I also know how I learned best. I learned best hands on. So the first thing I did when I got through the blueprints was, I sat through decade and a day I implemented all that watched it, you know, watched over the different parts that I had to as many times I needed to went to the Thursday trainings I went and tried to find all the information I needed when I needed it. But I wanted to find it through legendary because I put together bits and pieces of information that you go to try to find something from YouTube, and then try to apply it to somebody else's strategy, it just doesn't work. So whatever, when I couldn't find certain things, or when I was struggling with something, I would just hit up drew I got I've had like four sessions with them of one on one coaching, and that was like immensely helpful I mean I got to give the guy credit here I mean, that was immensely helpful, and actually jumpstarting everything that I've been doing. And in addition to that, just, I'm using the TikTok strategy obviously for all by promoting so we end up talking to a lot of them guys as well as you're making videos you know we get to comment and back and forth and sometimes we have zoom calls and chatting on Facebook stuff like that then you can you can leverage each other's knowledge, because everybody, all of them are all using the same strategy as well. Yeah, so we can all kind of help each other out and there's really no stopping you know once you've got all the resources put together. 

Dave: Yeah, and you really just laid out, I think, in excellent detail very clearly, the resources that are at everyone's disposal, and that is the obvious training that we promote and market, and is sort of the kind of core foundation. Without that, that it'd be hard to, you know, we would, we wouldn't be anything we have that core curriculum and those core philosophies that are inside of that training and I think I I like really, I don't think I know I like what you said in terms of, I wanted to learn everything from one person, because when I start to get, you know, or one place because when I start to get try to start piecing things together from YouTube and Facebook and this guy or that gal, it's, it can be confusing, and so the next thing you laid out was the one on one resources we provide that of course with one on one coaching, if that's something that you're interested in, and you took advantage of that and then community, but not just, you know, being a part of a Facebook group, like you said, but actually connecting with other people that are using similar strategies and then building sort of almost mini masterminds many support groups right within the community, because, you know, being a part of a community is cool but, but the the actual relationships and or communities within that larger community are what's possible those kind of breakout groups as you will, if you will, whether that be one on one, or whether that be a small group of people who kind of all know each other and are familiar with each other and as you said, anybody can start a free Zoom account and say, Hey, I would you guys be available to jump on today at eight o'clock at night 8pm Eastern Time and just kind of chat strategy, and just kind of share ideas in that. So, man, you're really utilizing all of the resources that are available to you and I really just want to commend you for that man because it's so easy to say, I'm not getting the support that I need. And that's such a common frustration and excuse that people have. But really, it's not that you're not getting the support that you need, it's that you're not taking advantage of all the resources that are available to you and I just want to commend you for that, for laying out so clearly what's available but also taking advantage of it. 

Ryan: Yeah, absolutely. That's exactly what happened. I mean I just wound up hitting up a few of the guys says you guys be interested in getting in the Zoom call got a few responses got a few that didn't respond right away so three of us got into a call, and you know we just that's what we did we just went over strategy we talked about tick tock, we talked about all kinds of different stuff so you know since then I've, I've definitely amped up my strategy like I've got a free ebook I wrote that I give away I started a Facebook group, using the knowledge from all these other guys and what they're doing and what's working for them, and hearing what they are saying is their strong points in their online business is really, you know a good motivator and a good resource to be able to figure out what should be the next step I need to take. 

Dave: Yeah, Yeah, so I'm gonna throw up his email just in case anyone's interested in that, he wants to take advantage of that resource, get through it, Legendary Marketer. So if you guys are interested, you can hit up drew@LegendaryMarketer.com I just saw a couple of comments, looking for jurors contact information. Yeah so, and and for blueprint students, you know at the end of that training we actually say, we'll look over your, your activity your marketing activity. You know, at first, for free. If you take our instruction, apply it, and then want feedback on it. And then of course anything above and beyond that, we have coaching packages at very reasonable prices. So, you can reach out to Drew and get information on that, but I like also how you gave drew credit, that was really, I think a part of my journey to success that I, the more successful, I got the more kind of humble that I got and, and, and I started to kind of give credit where credit's due, and really kind of call people out shout people out. And that really made me more of a part of the community made me more people want to help me more because you know I wasn't trying to take credit for everything myself as if it was my idea as if I got there alone and I just I really appreciated that because, you know, whether it's somebody who you're paying as a one on one coach or whether it's somebody who's brand new, newer than you are. And they say something or do something that you learn from them, because we can learn from anybody to call them out, shout them out and kind of lift them up, is such a it's such the spirit of the successful entrepreneur, it's it's like one of those, like if Dave, what are the top five principles of a successful entrepreneur, it's, it's having a team, using that team, And then acknowledging and recognizing that team, is that a leadership quality that you've always had is that something that you've sort of developed as you've as you've got, you know deeper into your business to just kind of build support recognize people, you know, so there's studies that say recognition is as are more valuable to people often as income. So, I just wondered if that was something that came natural for you or is that something that you've kind of learned and developed as you built your business. Um, yeah, I mean that's kind of hard to say i don't i don't know i mean i I've always been a very appreciative and grateful person, you know, I don't think there's ever been a time my parents or grandparents took me out to dinner and I didn't say thank you afterward. I've just always been very appreciative and I always, you know, if, if I can't take credit for something I don't take credit you know I, it's, kind of, to me kind of falls under the whole honesty, the phrase email frame there. So, in the opposite of that is an attitude of entitlement right and that sort of, if I can offer that context for everybody listening, I see a lot of attitude of entitlement. I see a lot of people who think that they deserve success, they think they sign up and pay their money that they're entitled to success. And that develops this kind of attitude that, you know, is rude. It comes off as you know, I deserve it. I'm entitled Why or why are you know and that's where we get a lot of the I'm not getting the support that, you know, just those attitudes that they only lead to more struggle and failure, that is, and I'm not judging anybody I'm not shaming anybody I'm just saying that I'm offering to everyone listening in my decades of experience here what I've seen has worked and what hasn't worked and an attitude of entitlement and an attitude of, of dishonesty or an attitude of, you owe me something, even if somebody owes you something never works out, It's an it but the attitude of, of recognition of lifting others up of of humility, of, of, you know, again, recognizing others before I recognize myself, especially within the communities that I'm a part of is, It's like a How to Win Friends and Influence People quality, you know if anybody ever reads that book, you'll learn so much about how to attract people to you by lifting them up in thinking about others and how you make them feel when they're around you. Does that make sense? 

Ryan: Oh yeah, absolutely. Absolutely, yeah. 

Dave: Cool. So, what's worked for you on TikTok to be able to go viral, I think the four times that you have gone viral. And, you know, if you were to start over again, would you do it all, the same, would you do some things differently?

Ryan: Yes. So, as far as what has worked is following the formula that Matt teaches right and it really, for those of the people here that have the blueprints that video goes over the hook strategy under the TikTok funnel there I mean that's pretty much the formula I followed. And as far as finding content to model mine after just following match strategy which is to find other pages that are performing well, find their high performing videos and model after that is really kind of the key to going viral. You know, I found that hash tags really aren't as important. The sound isn't as important sometimes it helps, but it's not going to be the key that gets you to go viral. And it's, you know, It's all about that first two to three seconds. If you can hook somebody in that first two to three seconds, whether it be through text or something you said or flashing lights on the screen. If you can get that first two to three, you're gonna get the next two to three seconds, and it's it you know it's about getting that next two to three seconds all the way throughout your video. At any point in time you become boring, they're gone, they're just going to scroll and and right now, TikTok just changed their algorithm a little bit a lot of guys are seeing a decrease in views, and a lot of it I think is just based off of watch time now a lot of guys are saying that engagement isn't helping their videos anymore. So we always have to try to keep on top of what's working. So what worked two months ago may not exactly work as well today so if you were to repost a video that did well because you're inciting a lot of engagement. Maybe today it's not going to do quite as well. I've got one video on my page called Let's Make a bet, and I had that video go viral twice because I posted it once and then I reposted it and it did it again, and it's kind of like laser if you were to watch that video, not as a viewer but as a, as a creator, and really break that down. You can really kind of understand exactly what the formula is and why it worked. As far as changing anything going back a little bit. What I would change, is I would stay more niche specific. So as opposed to making side hustle videos that aren't really relevant at all to affiliate marketing. Here's what I noticed. The first time I went viral. It was a video about flipping domain names. And now, bear in mind, I'm willing to admit I modeled this video from somebody else. This is in some process I'm super familiar with, I did a little bit of research on it, just so you know, I understand some basic things so I knew it was real and I wasn't going to be posting a video and promoting an idea that just is vague and a lie, but that's about as far as I went with it so I posted the video 500,000 views later. I've got now over 10,000 followers from this one video, but all these people are not looking to start an online business and put the time in you know what I mean, these people are kinda looking to make a quick buck and not really do anything, they're looking to like flip in a car, if you knew you could get $5,000 for a car that they're selling for two, you'd go buy it in an instant, because it would be super easy that's kind of what I've noticed amongst the type of audience for that type of content while that may not always be true in that case, it certainly was. And the other thing to go into that too is just because you acquire a lot of followers, doesn't mean that they're going to convert, if you don't have the right audience. They're, they're not going to convert into sales. You know, like I've, I've told other people in the past you know you could have people on TikTok that are dancing in front of the camera with a million followers. If they decide to switch over to affiliate marketing, does it mean those millions of dollars are going to buy anything, because they're not there for that they're there to watch you dance, right. So, as far as building the right audience really if you're building the audience properly, you consider all those followers to be leads essentially, if you have the right audience.

Dave: Sure. I want to just tease apart a couple of things that really stood out to me that you just said, and for everybody who is listening. If something that Ryan just said stood out to you, you know, jot it down, I mean so you don't forget. And, you know, I hate to say it but I mean, these, these, these, you know, I don't hate to say it, I love to say it but I mean, I, you know, I would love for us all to be able to kind of just sit back and be relaxed and enjoy the shows every day but there's, there's honestly some incredible nuggets that are dropped on these shows. Every morning, so as much as you guys might come to this show just looking to kind of relax and listen in, there's, you know, I just want to remind you don't miss something that's really important one mindset thing that I heard Ryan just say that I think is so important is, don't be surprised when something changes, about a platform, whether it is how the algorithm works a lot of times that's how it is I remember back a couple several years many years ago on Facebook. Everybody was building business pages and you saw lots of organic reach on your business page, and then all the sudden, like, it caught out because they wanted you to buy advertising, as a business so they stopped your organic reach like our post went from, you know I used to get like memes and stuff on Facebook that would get like 100 200 shares, right, because it was getting in front of tons of people and it was decent content, and then all of a sudden that same content, got like five shares, and it was just because they weren't putting it in front of the same amount of people that they were before because they were trying to push pages to boost their posts, I don't know if you guys remember this but you could press the little button boost I think you still can. But Boost Post and, you know, and, and they wanted you to buy, they wanted you to pay to get your content in front of people if you were a paid so a lot of people switch back over to personal profiles, even though it was against the terms and conditions, you know, pushy, yo Cree and that's what most organic Facebook marketers are doing nowadays is they're building their businesses with content from their personal profiles because they get so much more organic reach. It was a shift. There were tons of people who put tons of work to get 100,000 likes on their business page. And now all of a sudden those pages got zero organic reach you had to adjust. Not getting frustrated and understanding that's how the game works, or let me say this, not letting that make you quit right you can get as frustrated as you want, use that frustration is fuel and be in pivoting, adjusting understanding that's how this game works technology is innovating and evolving, and the only people that lose in the capitalistic world of of innovation is the people who can adjust. Remember blockbuster anybody, right, it's just a great example that remember Kodak right to where their whole business was built on you taking a picture and getting your film developed, and then this thing came along, right. So, you have to adjust, You have to be able to pivot. You know, I, I also the three second thing that you said, I, one of the, one of the most popular things that people like to start their videos off is, I wanted to shoot a video today, like we've seen. We know that you're shooting a video. Right. Right. I wanted to shoot a video today, there's three seconds, you're not. I think it's I think it's hard for a lot of us to accept that our content sucks. It's just hard. It's hard, or boring, as you said, that's even a harder word oh my god, am I boring. I just want to be seen. I just want to be loved. I just want to be wanted like Brad Pitt, when you look, I know people who are much uglier than Brad Pitt, who are much wider, shorter , older. And you know what they're getting a million views on, on their videos. Why, because it ain't about how you look, it's about what hopes and stories and offers are you using in your content and as you said, How are you, utilizing that first three seconds, are you starting the story, all the way back at the beginning. Well I'd like to start this Tiktok today by telling you that I was born in 1983 Right, no, you got to start the story in the middle like they do in a great movie. I was dropped onto the floor, punched in the gut. I was waiting. Right. Start the story in the middle, and then you go from there what's coming up for you?

Ryan: Yeah, I mean it. And there's also that there seems to be like a little bit of a, like a discrimination almost when it comes to what's, what type of people are making certain type of content and having it work so for example there's a older gentleman doing affiliate marketing, I can't remember his name but he's not doing it from legendary he's he's promoting something else but he's, he's got to be in his 60s, maybe late 50s At best, and he's just, he, he just sits in front of there and he talks about what he's doing every day, and he gets tons and tons of views and engagement and it's kind of like, well for somebody like that. People are kind of interested, I feel I think there's a little bit more of a trust factor there just naturally, whereas they see a young guy like me Come on there, and I try to tell them, you know, you can make money online, this works this is a real business, yada yada yada. It's a lot harder to hook those people because they see me and they say are just another affiliate marketer, you know, this guy's doing the same thing everybody else does, but I think you get what I'm trying to say is, in some cases depending on how you frame yourself your and your personality, it might require a different strategy what works for you, isn't necessarily going to work for me, and vice versa. Yeah, I agree with that. I understand what you're trying to say. I think absolutely people can judge people discriminating based on your age, in particular, I think. And, certainly older people can have maybe less trust than a younger person, because they just think hey what is this young punk. No, I mean I, I certainly can say that,

Dave: I felt a little of that when I was younger but I was also more immature I also spoke more immaturely I acted more immaturely I did more dumb shit, that was probably less attractive to people who were more mature, for example, I tried to be cooler than I was, I tried to act richer than I was. I tried to, I thought that I overcompensated because I thought that I, you know, if I, if I was successful and I come off, I came off as successful and more people would listen to me. And, and that was that was a mistake on my part that was immaturity, at its finest. And, and so even though I'm still 37 today, I would still be considered, I certainly think a young man, bye, bye, in the context of somebody who's 50 or 60. The more I've toned down all that bullshit, the more I just sit in front of my computer and focus on speaking intelligent value with a little bit of entertainment and being my, you know, using my own kind of humor and weirdness and, and even, even not taking myself too seriously, you know, making poking fun at myself and, and just not trying to always be the man trying to be Mr cool guy mister successful guy. I think part of that's because I've built my self esteem and I feel better about myself now than I did when I was younger. That's why I say self esteem is the bedrock of success. The more successful I've become so I think I certainly agree with you, but I also think that we have the power to be able to make an impression upon people who may be judgmental because maybe you're younger or something like that, by, by not overcompensating. And I think that's where so many people on the show say just be yourself. I think that's what they mean, it's not like the key to your success is authenticity, that's ambiguous. More specifically, the key to your success is really just communicating the value, the teaching the stories that you have to say, just as yourself and not try to put on a certain outfit or comb your hair a certain way, or portray your wet yourself on the internet so differently than you are in your real life because people's built in bullshit detectors will just be like this person doesn't seem trustworthy. Does that make sense, that's my experience and my kind of feeling on that, I think you have an absolute point there. And I also think that we can influence that even if we're younger, even if we're not successful or whatever, you know?

Ryan: Yeah, and I like what you said there too about, you know, authenticity as well I mean, wow, you got to be exciting and you got to be engaging and you got people to want to be interested in your content at the same time, you know, people know you don't act that way normal, you know, people know you don't just walk around go hey yeah, you know, looking around like that so it's there's, you got to have, you definitely need a fair balance of the, you know, excitement and what's going to, you know, being engaged in, but then also have, have the ability to be authentic and real. At the same time, you know, without, without seeing like you're just an actor, you know.

Dave: Yeah. And I also think one thing that really helps that a lot of people, a lot of people really, I know I overlooked this for a long time was just having a schtick, like like, like have like a comedian that has a go to joke that he's known for. So for example like you think Jeff Foxworthy you might be a redneck, or a cable guy get her done right, you have people who have a shtick, right, it's like their thing, what are they known for. And, I think the more things that you can create that are consistent that you can become known for all that's that guy that does the videos in front of the wood wall which always has the black hat on, right. That's the guy who does the videos from his bathroom I always go back to the autistic marketer who is on a couple of months ago who was did all his videos from his bathroom, you know, and he was, I can make money from my bathroom that I think I might be able to show you a couple of things there there was the other marketer. Visilli I think who did all his videos and saying blue shirt, but, you know, what is your schtick, and if you can, you can do things, some things, whether it's how you look or something that you say I remember Eric Worre who created content for network marketers for years and years and years, and was one of the first guys creating content on YouTube and creating a nice quality piece of content each day now he's got a network marketing training company that packs arenas of 10,000 people in as Tony Robbins come speak and as you know, wildly successful he started off as a network marketer who started doing training and just started his entire business in one video a day used to end his video with. Well my wish for you is that you become a network marketing professional. You decide to Go Pro because it's a stone cold fact we have a better way. Now let's go tell the world. Well, I haven't heard one of his videos, in, in, in years, but I still remember the closing that he used in every single video that he shot. That was one of his sticks right I don't remember what he said. But I remember the borderline that he did the same way in every video and that's one of the reasons personally, my content strategy is this Wake Up Show. First of all we have a lot of affiliates and I don't want to be out there in competition with my affiliates, right, that's one of them. I'm not out there trying to beat Mr famous guy out on sodium in buy through my link instead of your link Ryan, so I'm actually trying not to compete with my affiliates, so they can earn get commissions from the sales that they promote, and I'm creating content as the CEO of the company for our community, not so my. So every day, I'm in the same seat with the same stick right with the same hat on, and I'm not creating a bunch of content out there on social media because the only thing I want to be known for on the internet is this image right here, like how you see me right here, raw, in your face talking to real people, real students. And when people think of me from our community, they probably think of this image right here of me sitting right in the sea, in front of this wall with the black hat on, it says Be Legendary talking to students and clients. Right. That's sort of a way that I've built my own personal brand within this community, and created an image that sticks in people's heads. It's easy to think about me, it's easy to bring that vision up in your head. So I would just invite everybody also I've said this before but to think about how can you create consistency in your message in your brand, and not always be doing something else, but or something not always needed to be doing something new, but wait for you, for people to pick up on your content, wait, wait for it to wait for people to catch off, you know wait for people to love you because a couple of times, if they're going to catch on, they're going to love you you're going to start becoming known for that makes.

Brain: Absolutely, absolutely, yeah 100% 

Dave: So, what else would you leave with today that would be useful, valuable, give us what other learning lesson that you've picked up along the way that that you've said a lot, because I know I've talked a lot, you've said, You've dropped an incredible some incredible nuggets, it's been a highly valuable, but leave us with one more thing, or anything that you would like to say to somebody that's new that might be sitting on the, the checkout page or is thinking about maybe they followed you and then they're here and they're about to go right through the 15 day challenge based on your experience, what would you say to somebody who's sitting here getting ready to get ready?

Ryan: Yeah, yeah, I would say that, and I get this question a lot in my comments. He and I don't know what to do. I don't know how to get started, what's the first thing I should do, what training should I get, and I don't necessarily always tell people, oh, you have to get training, you'll be good to go. I'd say, if you're willing, and you're comfortable. First off, you're not comfortable with getting on social media, there's tons of ways to do it without showing your voice and face, but I would urge you to get comfortable with it because, in my opinion, it is the superior way to have a presence online. But also, just because you don't have the knowledge and the skills yet to build a sales funnel or make an email campaign or set up all those back end mechanical things because you haven't done the training yet. What you are ready to do is go on social media and just start creating content and start building that following that 1000 follower mark on tick tock is so critical because it gives you the ability to go live, it gives you that ability to put that link in your bio. And until you have those things. It's going to be a bit more of a struggle until you get to that point so I urge, I always urge everybody who's a, whether they're, they're asking Where do I get started, what do I do first to eat, you know, always tell, social media, if you're comfortable with using it, use it and start using it now, and kind of try to find out how you make contact what works for you, because otherwise if you buy a training, especially if you, if you, you know, invest a lot in your education, and you go through in the beginning if you don't have, you know the patience I think some of us are gifted with a lot of patience and just knowing that this can take months and months and months to work sometimes. But if you aren't patient like that and you just, you're expecting it too fast, you're gonna get frustrated really quickly. If you're 100% New to creating social media content and it's not working for you at first and now you've just invested all this time and money and do your education, but it's not working right away for you so you get you know you get frustrated for me I was able to build my following on my page very quickly, but one thing we didn't talk about here today is I did have a TikTok page prior to that, which completely failed, I mean, it would total flop. It was probably three weeks I spent uploading two to three times a day, and didn't get any traction with any of it. Okay, so one little last golden nugget I'll leave you with something to try if you're running into this issue is on that particular page like I said two to three times a day I was uploading, making content wasn't getting any traction, maybe a maximum of 250 views per video. I sent Matt an email, we got an A video call. We talked for an hour, and came to the conclusion that maybe we should try a new page. And actually if you go to the one of the Thursday replay training replays I'm on that with Matt talking about this, but we decided let's try making a new page and see what happens I reused some of the content from that original page that didn't work, and boom, off it went, and within 14 days I had 14,000 followers so you know there's lots of things that can be working against you. But ultimately if you're thinking about getting started, just start making content on social media at least you'll figure out if that's the route you want to go as far as promoting things or not.

Dave: And, and then there, yet again, which by the way that was, that was a great tip I totally agree. Just, just to get on because it's so much easier to course correct than it is to start from the beginning. Even if you start with a new profile right because, yet again, there is a golden opportunity, a golden resource that you took advantage of, you know you invested in our Blueprints. And then you showed up in got the coaching that was available, you asked for the feedback and I would assume that that when you say that you got that coaching that was on live Thursday blueprint coaching calls right, and everybody else was there to be able to listen and learn as well or was that a separate one opening call that you had with massive you didn't mention that particular call with Matt was a one on one, there is a there was a call on Thursday I was the August 5 video, and that's the one where Matt had me popping on camera, and we talked about it, we looked at my page and kind of just dissected What is it isn't working for me. And it was a good example for everybody that was there that day but you can go back and watch it. Nice. Well, anybody who's a blueprint member you can go in and watch that August 5 replay on the live training page in our back office but yeah, shout out to Matt for being willing to jump on, he so, you know, Matt runs our is our, our CMO but also spearheads our decade and a day, those live trainings on Thursday and, you know, is able, I think one of the things that I'm super proud of is is that we have, you know people in here that are the actual marketers and not just hire trainers, which, which are, you know, which is so common in so many companies you know you've got this train who's never marketed his ass out of a wet paper bag, and he's trying to teach people how to, you know. But yeah, shout out to Matt, I mean, for being with you know, and he does this with so many people just jump on a call or take an email or whatever, to help somebody out, and in this case, then a follow up right on the on the August 5 Call to kind of dissect things and, and, and give you more feedback and that's available to all of you blueprint, prep members I mean to come on those calls on Thursday, and get feedback, and the beautiful thing is is that, again there's that mini mastermind again there's other people who are sitting around listening and can learn from your situation and that's why I always tell blueprint members bring your questions to those calls so we all can learn from your question, versus just asking the question, you know, in a one on one channel. Either way that the support is there for you all. And I would, I would assume that if somebody is considering going through the challenge, you would recommend that and if somebody was considering investing in the blueprints, you would recommend that as well. Am I right about that?

Ryan: Absolutely.

Dave: Would you consider that a good investment of both your time and money?

Ryan: Oh yeah, oh yeah absolutely 100% 

Dave: What do you think the biggest I mean of all the things that have been helpful to you about our training are kind of running into us and learning, what do you think the number one most valuable thing has been.

Ryan: I mean, the blueprints obviously are fantastic. To me, the most valuable thing as far as getting over the hurdles, which, you know the blueprint is really good, but it kind of has to tailor to the entire process as a whole, right, but there's going to be a lot of little nuance things you're going to run into, and having access to guys like Drew and Matt and that group coaching on Thursdays and even the replays, I think, 99% of the time, I can find the answer to a problem I'm having. In those replays before I have to send an email to matter Drew, but when I do have delta matter Drew, and there's been a lot of them. I get back an answer in less than 24 hours 100% of the time, and it's not like lines this is what you do I get paragraphs from these guys, and I kind of wonder how they have the time to sit there and message all these people back because I know I can't be the only one, but it the immense amount of support, just from the people within. I would, I would, I would pay 20 $500 for the blueprint just for that. Just just to have that Thursday training and those replays and then the access to those to call the mentors. Those two guys that it's just, you can't, you can't find that anywhere else that I've that I've seen. 

Dave: Yeah. No, I agree. I mean, I don't know how the guys have time to do it either. Honestly, because, you know, Drew's in high demand here, I put his email up there if you guys are interested in one-on-one coaching with Drew. drew@legendarymarketer.com and then, you know, Matt, our CMO who is busy marketing and running that side of things is also, you know, serving clients and customers like yourself, and yeah, it's cool, man, I really appreciate that and I just I want to put the credit and recognition though back on you, because you have, you know, you have been the one who's utilized the training you've utilized the resources you've utilized and it's not just Matt drew there's been a lot of kudos you've given them but you've also said you've formed masterminds with other community members and other people within the community. Absolutely. You know, and again, if you guys are wondering how Ryan who is at just the beginning of his journey here clearly has. So, you know, you, you clearly are just getting warmed up. If you're wondering how he's getting results, how he's blown up his current profile in 14 days, how he's, you know, on the track to getting results, and clearly has a bright future. You can just go back through this show and you can listen to all the ways in which he's utilized the resources that are here and available to anyone, and they are truly available to anyone. So, you know, kudos to you, bro. I'm really it's been a pleasure to talk to you I'm thrilled to follow up and hear where you're at in another three months and I hope you'll come back and share because that's what makes this what it is truly legendary so keep up the great work stay legendary my brother stay warm up there we got winter. Maybe you'll come out and move down here to Florida around us with your family in New Port Richey, but either way, man. The cool thing about this is we could be friends and connect and talk no matter where you're at, because of this powerful and interesting invention called the internet.

Brain: Yeah, absolutely. Absolutely. Well yeah, I appreciate you having me on. This has been cool and fun. Glad I could share a lot of value.

Dave: Yeah. And, yeah, definitely you ever want me to come back, just let me know. Come back. Sounds good, Ryan, all right, buddy. I'll talk to you soon. 

Ryan: Thanks Dave. All right. 

Dave: Well go follow Ryan at digital solutions with two s's at the end, let me just verify with him, that is correct right two s's at the end?