Marketing

Below is the transcription for this episode:

Dave:  What's going on my friends? It’s Dave Sharpe Welcome to Wake Up Legendary hope you got your coffee I'm waking up legendary right along with you and this morning. I'm really excited about this guest and the reason why is because well, she's got a very special story. I was able to meet her in person and she's come a long way. Please help me welcome Paulette to the show. Paula, how are you?

Paulette:Good morning. How are you? How is everybody?

Dave:  Good. To see you again. Great to see you again. Line attendee and and now this is I think the second time you've been on the show, is that right?

Paulette:Yeah, this is my second time.

Dave:  So tell us for those who've never heard your story. The cool thing about the show is people can go back and we don't take episodes down. We don't hide anything we suit. I mean, if somebody turns back in that previous episode and kind of, you know, track somebody's story, but give us the nutshell version of your legendary story, if you will, how you found us for people who don't know you, 

Paulette: how I ended up here is I was trying to become a nurse for I don't know, like, five, six years and you get to the point where you apply to nursing school is applying getting denied blanket and I'm like, Okay, I have to figure out something else because I was working so much within like 16 hour days working two to three jobs and I'm like, Okay, I have money but I don't have time. So i stumbled on TikTok, you know, like everybody else. And I found a video from Andre. I'm watching this, but I saw his tiktok. So I watched that video. I watched, you know, went through his tic stock profile and I decided to start the challenge. And you know, it was scary and I was super nervous. And then from there I decided to invest in myself. I've never imagined a horse was actually the very last bit ever. And it was an amazing experience and I loved it. I actually got to meet Andre because I think he was speaking so I thought it was very cool. Obviously I got to meet you and I learned a lot from there and I got accepted into nursing school like literally a month after I decided to do affiliate marketing and go all in on myself. So I was like, Oh, shoot. So now I do both because I feel like you need to finish everything you start and I started this when I started nursing. So kind of my journey and how I ended up here.

Dave:  Wow, isn't that something that when you started this like that other opportunity popped up to and it was kind of like Wow, all goods coming at you at once?

Paulette:Yeah, it's pretty scary. Not gonna lie, but here I am doing it. So it works out.

Dave:  Where do you think your life would be if you hadn't done both of these things? I mean, you applied to nursing school, but then you started an online business. Where do you think your life would be if you hadn't started this business?

Paulette:Probably working more and in nursing school. Because I work less as a bartender, I'm a bartender but I only bartend two days out of the week. So it gives me flexibility to go to school and still have money to pay my bills and then they were doing my side hustle, which is affiliate marketing on the side to pay for my wedding. I'm actually getting married and pay for my like that so

Dave:  Like my savings. Your fiance, the gentleman that I met. Yes. Okay, that was a roll of the dice there. But great. That's fantastic. I'm glad to know you both. You know, I remember him very clearly as a big guy. Yes. Tall. I was looking. I'm tall. I felt like I was looking at him.

Paulette:Okay, yeah, everybody's always scared of him and I'm like he's really nice. He just

Dave:  big beard very and I'm like he was sitting right in the front row trying right they're sitting Yeah, he's sitting right in the front row at the mastermind kind of staring at me and I'm kind of like, is this guy going to kill me or is he here too? We'll find out.

Paulette:He's actually a teddy bear. 

Dave:  He was fantastic. So what happened and once you did, what sort of initial feelings thoughts? Do you remember going through your head that maybe that was something that was new to you that you were unfamiliar with? But What lesson did you learn from that first journey? Or that first kind of chapter of your online journey? And what could you share with our audience about what they might go through in those first early months or two?

Paulette:So my actual first journey, I had purchased the course to try to become a self published author. And that didn't work out because it can pick a niche. And I was like, everything's integrated into doing that. And then I saw that's when I found around like a month later I found you know, TikTok and affiliate marketing. And I was talking to the advisor, which I think is the community that you have a legendary is I feel like very strong if you go out and you seek for help because a lot of people would I would notice a difference is with legendary I was able to communicate and you know, talk to that plan advisor which you don't really have in a lot of other courses. So I think this is like a big value that you get, and just going out and seeing if you need it, you know, there's people there to help you and I felt scared, you know, just getting started. I didn't know what to do. So I would just come on, you know, come on Facebook and watch the wakeup legendaries. I would do that every single morning I think. I don't know if you remember. I think Tyler actually told you that I would always watch that he would be annoyed to secure your voice like while he was sleeping. But I just you know, that's something that really kept me motivated. So I just think that's something you know, if you're new to getting started, just stay motivated and just kind of close yourself off from people that you know are not going to give you the feedback that you want. You know like if you have family that are against it or friends that are against it are just people that you know, are always reacting and being negative to what you're doing and you know, they're gonna stay focused on what you're doing and just, you know, stay with your community that is going to support you with that. That's something that was really valuable for me.

Dave:  Do you have people in your life who you know, if you brought it to them, they would have given you either a critical or a just in some way and unsupportive. So what you're saying is you've now learned how to be more selective with what you share with certain people in your life. Is that what you're alluding to?

Paulette:No, not yes, I'm saying when you're starting off, yes, right now I don't care and everybody knows how to do affiliate marketing. I put it on my Facebook reel. So I just had to step like it was okay. But at the beginning if you're just getting started and you know, it's completely new for you, you don't know it's probably the first online business you've ever owned. You're going to be sensitive to that kind of stuff. So you should just not put yourself out there and then you know, as you grow and you learn and get better, then you'd be like, okay, you know what, I really don't care what people think of me and I'm just going to be me

Dave:  Very clear about that. Thank you and I totally agree because you know, it really in the beginning it's you're right we are extra sensitive. And that's exactly what it is. We're extra sensitive because we're doing something new. And the truth is, we don't know if it's gonna work out. We don't know anything about the unknown. We just don't know about it. We don't know if we're gonna walk out. That's life. And so what I hear you saying is, in that beginning, early journey, when you're extra sensitive in your business is extra fragile, and it is like a baby, right? It really is more fragile with our business and with ourselves. In that early stage before we feel like we're a little bit more sturdy on our legs. And a little bit more that I think the thing for me is that like you be I've I've grown into a point to where I don't really care what people think. But nor am I looking for their approval.

Paulette:Yeah. And that's something you have to work on, I think especially if you're not used to that. And it goes back to liking your mindset and personal growth, which you have to build on because you know, like you don't know what you don't know. So you just don't know. And where are you going to put yourself in a situation that you know might make you feel worse and might harm you or me altogether you're just gonna get upset because you know, like somebody said something and you're just gonna quit altogether. You never know what

Dave:  What would have happened in our family must be the most triggering for me. They know how to push our buttons. So most of us want their approval. It's built into our nature to go to them and say, hey, you know, mom, dad, family member, whatever, Uncle cousin, hey, look at what I'm doing. And the challenge is that they all have their own limiting beliefs.

Paulette:So they take it out on us, but kinda like that my parents are very supportive. Like everybody in my email like, Yeah, but you never know. Like whenever people are mean or rude to me, you know, like at the bar, I'm just like, You know what, they're just taking it out on me like I didn't do anything to them. And it's okay, just walk away. Yeah.

Dave:  That really takes a lot of good experience or something because I know a lot of people who are a lot older than you who don't know that who are unaware of that. Every single time somebody throws out a little bit of bait and let's talk, let's apply this to the business. It's like, every time somebody throws out a comment, that's an egg, you know, seven and take that comment and really take it on you know, what, how did you deal with some of that, and it can be nasty on the internet in the world. How did you deal with some of that out there from strangers on the internet?

Paulette: I just don't respond. You know, it's like, what am I going to give you my energy or I'll respond one time and then that's it. Because if you keep it going on, they're like, Oh, she responded, and then you go back and forth, back and forth. So you're feeding into it. I mean, you're feeding the algorithm, but you also might be hurting yourself. You have to have tough skin and if you know you don't have tough skin, then just, you know, let it go or you can delete it. I mean, I don't delete it. I just let it be. I think one of my videos on Instagram went viral and I was looking, and it had five comments and all of those comments were hate comments, and I was like, wow, that's cool. And I just got out of that. I admire it.

Dave:  It's just like, that was so funny what you just said. It's just like it's shocking. Just like you know, you're a good person, you know your tribe about stuff. And people can be mean and nasty. And you just sit there looking at that kind of like, like it's almost like looking at an ice cream cone that just melted it just kind of looking at it like now that was good and at one time. The sun just made this peer shit. And like you I know that feeling you put out a video, you try hard and somebody just takes a shit on it out on the internet. That is that it can be a hard blow. And it's not as easy as you just made it sound. However, I believe that that's how you are because of what you're describing, you've seen it and felt it and dealt with it in the hospitality industry. I'm sure you just described a situation. Who knows did you have anything that's happened in your childhood that's helped you and prepared you in your life for entrepreneurship. 

Paulette: so I came from Ecuador when I was seven here, and I was speaking Ecuadorian Spanish and in California or Los Angeles everyone speaks, you know, mostly Mexican Spanish, so we get bullied a lot because my Spanish was different you know, like the menial stuff like that. So I went through a lot of depression at like nine years old. I didn't know what depression was back then. I would lock myself in the bathroom and wouldn't open the door. I would say I hate living here. And so I had to work through the bullying when I was I'm gonna say from like, third grade to fifth fifth grade. And we moved cities because it was bad. My mom's like, No, we can't keep staying here because they're also gonna end up pregnant or something. I was like, okay, whatever. So we moved. And I feel like that fresh start for me really is what made me stronger. Because obviously like I would talk to my mom, I you know, we didn't have a lot of income. So everything we did was like us living in the library, because that's just what we would do as a form of like, childcare, I guess or like, you know, so I would just, you know, I learned through that just talking to my mom and she's like you know, what, people are gonna say things about you and that's okay. And you just let it be. And whatever they say like know in your heart that that's not what you believe, but just don't feed back into it. And that kind of just stuck with me and every time people you know say things to me, especially if you like I kind of grew that over the years like you said, in the hospitality industry. I learned to just not take things personally and just let them be you know, people are angry, let them be angry and you just mind your own business because, I mean, at the end, they're still going to be angry,

Dave:  You know? Yeah, you're right. You're not. You're gonna get angry. I'm going to come along and somehow save this person from being angry from a, maybe a life's worth of anger or life's worth of trauma, or who knows what somebody went through. But wow, I'm so fascinated in immigrant stories because they are like, they're what you let you go through. I have a barber who emigrated and is now just got citizenship from Cuba. The stories are unbelievable. I mean, the stories of somebody like yourself coming from a different country, learning a new language, we've got Camila from brazil, people from all over the world. Some of us have come to America. There's been people who have emigrated like yourself to America, and that's part of your amazing story and part of who you are and inspiring and there's a lot that those of us who aren't immigrants, or at least not in our lifetime, you know, we were, we could learn we could learn from that. I mean, there's just so much because you not only did you have to learn new language sounds like you did learn new language there's so many lessons and how much you correct some of your skills, some of your ability to do this, your ability to persevere, your ability to overcome challenges connected to what you learned early in life and some of the struggles that you went through.

Paulette:Honestly, I would say struggling because I would struggle like learning English. I would struggle with math. I would go get tutoring when I was going to community college. Do my five prerequisite years that I mentioned prior? I would just learn how to use the library as a preschool essentially, I learned to use my resources to get help. When I couldn't get things done. So that came from childhood all the way until even now, you know, like seeking for help. And that's just kind of what's kept me like ready but just, I guess maybe gritty like kept me motivated and kept me going to work through my struggles. And I went through a phase where I just didn't care. I was like, I'm not gonna go to college. I'm not gonna do anything. I'm just gonna be me. And I was just, you know, partying, drinking, doing the whole, you know, I don't care about life. And I think after that I decided, you know, like, I saw all my friends graduate and everybody doing stuff and I'm like, What am I doing with my life? Like I'm doing nothing with my life and I decided to work out and I feel like working out, plus my previous experiences and struggles are what led me to grow my mindset, which kind of leads me to where I'm at now. Because you struggle working out too. You know, you can do this rep and you're like, Oh, well just do it. And then you do it and you get better and better and better. And as you go, you know, you progress videos, and I'm like, wow, I was wobbly there. And now I can do like, you know, lift and not be wobbly. Same way, but it's better and it's just kind of what you do with anything in life. So

Dave:  You know why I love these episodes. This is because we get to hear somebody's story who is a real hero, a real inspiration but walks around like a normal person. And most likely a lot of us just underestimate our own power and our own value. And when I when I you know I'm I'm sitting here asking Paulette about how the experiences in her life have helped her business and we've got some clear examples. But now I want to ask him, you know, how have your experiences prepared you for this moment? Because if you think back to your life, there's a lot of things that you've struggled through. You got through them. Tough, crazy stuff. And if you think about how those situations gave you skills you just mentioned what it was beautifully said: resourcefulness. You learned how to be resourceful because you had limited resources. Or you're studying at the library or wherever. And I wonder what we could all borrow from that story this morning. The power of these conversations in these episodes is that most likely each one of you has your own resourcefulness to and also have a lot of unique qualities that you have because you struggle Bertram Tough shit. Period. And this is just another struggle in your life. This is just another struggle. And here's another thing that I borrowed from Jay Leno and it's not that you have to particularly believe in yourself. You have to get others to believe in you. That's really what this business is about. Because it once because a lot of times when you do something in life and I really think this is what life is about. When you do something like this beyond what you think you can do most of the time. And it turns out good. Like say for example, we make a sale like I've heard of, you know, making a sale on the phone and somebody said yes, and they're like I can't believe they said right. And but enough of these it's really about getting other people to believe in us and because if you spend all this time trying to get yourself getting ready to believe in yourself, you may never do it. You're never gonna feel ready. You're just not but it's like, Am I willing to start? Okay, that's all I need. Because if I start there's gonna be other people because we live in a society. I surround myself and I put forth the effort. They're going to start believing it; they just are people who like to see people trying, people who like to see people giving value. Just like when you went to the gym or started working out, people

Paulette: make it I say that to everybody everywhere and they're like why? And I'm like, I'm not saying to fake it, but just pretend to give yourself the power to have the confidence even if you don't have a huge brain that you do have and then you do have it. Yeah, you know,

Dave:  I'm telling you this quote from Jay Leno made so much sense because he's like, you know, in business and in sales. I've always been the number one piece of advice that I've given people is to create a product and create a business that other people can believe in. Do you believe it? You can't just be the only one who believes in yourself and you believe in what you're doing. Your ultimate job should be to get other people to believe in you. You're helping get other people to believe in what you're doing because you're helping and serving and providing a good service or product. You are going to start believing in yourself. And the main reason is just like when we're babies, we look around and we get feedback from people around us. Oh, this is okay. Now they give us energy. Yes, it's okay. And so when others when you're building your business and other people use you, you're going to look at them just like we did when we're younger and say, Oh, this is good. You want yeah, and you're going to start believing in yourself. And so what is my point? Here? My point is is that as an entrepreneur starting something, you most likely all you listening have skills that just like Paulette described, that you can turn those struggles into those strengths those situations into, like you've got skills you've survived through shit, a and a and the number one goal that we all should have would be to buy valuable products and services and mainly our service, as affiliates anyways is content. But we don't need to have, we don't need to believe in ourselves and believe in what we're doing so much. And I'm not sure that no we need to go out and get other people to receive value in believing what we're doing. And that will grow our belief and could you describe how you know you've built your audience and what your relationship is with your audience now like how I content versus really looking at their audience, like, like a group of people they want to have a relationship with for a long time. And so I just wonder how your relationship has evolved or what takeaways you have about building relationships with your audience.

Paulette: Since I'm in school right now, I don't necessarily spend that much time on social media scores. That's my priority right now. So this is literally just on the side, but I try to connect with all of my followers through Instagram, Instagram stories, because it's a way that you can post what you're doing on a daily basis. Question or respond to mine and then I just, you know, I talk to them in the DMS through that way, but I don't necessarily go super out of my way to you know, be like, Hey, do this, like comment through things as well. Sometimes they comment, sometimes they don't like it. I think somebody just messaged me like earlier today, and I was like, Oh, hey, let's be friends. I'm like, Alright, let's be friends. Yeah, so I feel like that's how I am able to communicate with them a little better. Because you know, with my schedule, it is very hard for me. Yeah. 

Dave: I don't ever talk to a client or a lead one on one ever and and and you know, so I don't particularly think that we need to have or nor is it required. You know, I mean, and I'm glad you're saying this and pointing this out because this business can be run. There's ways that we can build relationships with our audience by just simply speaking one to many. That's the whole hack here. That's the whole trick here. That's the whole secret to this is it we're not doing it even in the blueprints in the coaching consulting blueprint. I will talk about the difference between one-on -one coaching and group coaching. One on One anything can be you know, it can be it's not as leveraged if you're a solopreneur as using these platforms to speak one to many.

Paulette:It's kind of like that's what I do.

Dave:  Kind of my point in a sense that you're able to do all of these things. While you know, going to nursing school and working in a bartending job on the hard days a week.

Paulette:Well, I guess not hard. It's challenging to change my mindset and it's something that I have struggled with in the past but I'm getting better with that like struggling from you know, like, I'm a student whatever they tell me whatever my school tells me I have to go I have to be there classes from you know, nine to 11 Well, it's gonna go to two and that's it. You know, you gotta take it. The hospital is five in the morning, you're done at 5pm. You weren't going to paper for like 16-20 hours when you turn it in here, like you get to see. You know, like, just those needs. Like okay, now I'm going to be an entrepreneur. Now I'm going to forget all about that school stuff. And I'm going to think about like, okay, what can I do today to move my business forward or to like show somebody something or whatever it is that I'm doing, just kind of switching hats between entrepreneur and student entrepreneurs to her because, you know, in the end, like, it's me, it's who I am. And I don't sound like I'm like, oh, no, like I'm secretly a nursing student. Like, I openly tell everybody like, Hey, I'm in school, and I'm doing this. And like, if I can do this, you know, you can probably do this too. I mean, maybe it is out there for you, if you're willing to take it.

Dave:  And I commend you and think it's really interesting and amazing that you're doing multiple things and pursuing multiple dreams at one time. I mean, whenever in human mankind in our, in our human existence, has a person ever been able to have truly streams of income coming in from multiple places. And had to do multiple things of this nature to run a business, I mean, because we call it a side hustle but you really do. It's a business and you I mean, you can write things off if you have an LLC or a corporation. It's a business and you're running a business. You're going to nursing school, you're working a bartending job one or two and you're getting ready for a wedding. It's really you're working out in your I mean, it's really amazing. Do you ever look at Oh, wow. Like how did it become so full? 

Paulette: I do that all the time. I've learned that I actually failed one of my nursing classes because of time management.I have a Google Calendar. I can probably just show it on my phone and I have everything scheduled. I'm going to do so you can see it's very colorful. When I'm working on my business time. My school time, my work time because I just lived there when I studied, like everything put out for me and it did take me a while to know, like really schedule like okay, I'm gonna do laundry today. It's kind of annoying and it's kind of like, you know, like, like, I'm that person. But it's what's helped me do everything that I'm doing. Because it's yeah, it's a lot and that's a good way to manage your time if you're, you know if you're in school or your job.

Dave:  Yeah, yeah. So it's not about things that we need to do more to become successful. A lot of times we're just doing the wrong things. Are there things that we need to stop doing? And so a great example would be people going crazy over morning routines, and there are some people who spend two hours in the morning, you know, praying and meditating and doing all this stuff, and that's fine. But most entrepreneurs who are successful that I know just wake up and just have coffee and just go to work. They might read a little bit or do something in the morning. But the point of that is that what do I need to do? More routine? No, my advice would be, you know, cut some stuff out of your work. You know, I'm sorry to be so old school here, but that's just my point. Know What works for you, you know, and if you've developed something and you've got something that works, that's great, but my point is not so much the morning routine. My point is really going back to your calendar and you all bought the result in momentum. that Paul is getting, and you're not just getting it in your business or financial life. You're getting it in your physical life too, because you're applying the same sort of organization and discipline and so forth around you're exercising from what I heard, right? You're improving multiple areas of your life at one time. There's something that we can learn from you. And the biggest takeaway so far was you holding a calendar shows how organized and disciplined you are about your time that was really impactful.

Paulette: I had to learn from my mistakes so not gonna do that again.

Dave:  What was the mistake? What did you learn?

Paulette: Well, I failed one of my classes at one point, so I was very upset. But then you know, I was like, You know what you learn from your mistakes. It's all right. And then I had to do Yeah, I mean, I have more time to plan my wedding because they had to like I had to had a really long summer so I'm like, okay, I can look at this I can at least have that I failed, or I can be like Hey, I have more time to plan my wedding. Now I don't have to be super, you know, crush the wedding plan in two months because I'm gonna get married on a weekend in between school to add on to what I'm doing. So it just makes everything a little bit better, you know? And I'm like, Now, I know what to do. And now I started you know, time blocking and I'd have you know, this calendar here that really helps me out. And it's just different ways you know that I can just like get back to being resourceful and just kind of make it work for myself. So

Dave:  What a great lesson Both are latching onto a system, a simple system and you gave us an example of a tool that's free to everybody. And you can have it on your computer on your phone. But it's also about relaxing in the idea that this is good enough for me right now. Like I don't need to keep looking for another system. I don't need to have what you need. Yeah, everything that you need. And I think that that's a real challenge to humans is when we think it's good enough to want what our neighbor has

Paulette:Like you should never compare yourself to other people because you don't live their life. You don't have their experiences you can be like, Oh, well, you know, make me money and I started making money and we're like, you know, because like you said back to like, learning a skill. It's a skill. You're not just gonna, you know, start something and then be a pro, you know, in like two weeks or whatever. Like, it doesn't take learning, it does take trying, failing , trying again, and just not giving up because if you give up then that's when you're done. You know, like, that's really when you fail. Yeah. And it's just hard like whatever progress you make for me like I'm in school right now. Sometimes I'll put one video a day. Sometimes I don't repost, old you know, viral videos, and then they'll go viral. And then, like, you know, you just have to learn how to keep pushing yourself forward and keep progressing even when it gets hard.

Dave:  Well, you've laid out some incredible, incredible stuff this morning. I mean, things that I didn't expect. And I'm really just, I'm really just blown away by how you develop systems for yourself that work for you and they aren't perfect and how you embrace your sort of your humaneness, your perfectly imperfect self. And there's just so much that I take away from this conversation this morning and I couldn't be happier for you and your husband in your upcoming wedding. So congrats.

Paulette:I'm excited. I feel like anybody can do this. It just takes courage and you have to be brave. To just, you know, go out and do it because it is scary and nobody you know, you're always thinking about what other people are gonna think about you. But you have to realize that you know, whatever you do in life, it's going to be hard. Whether you do it for us or you do it for yourself. It's just going to be hard and life always just throws things at you but you have to be you know, you have to think to yourself like what do I want for my life because in the end you're the one paying your own bills nobody's you know judging you but in the end, you just have to say like, you know, I'm gonna do this for me and that's

Dave:  Yeah, and really, it's a harsh reality when we really come to terms with the fact that nobody's coming to save us. Yeah. Yeah, no, it's tough. It's like dang, you know, like, I think we all went through in 2020 and 2021. I mean, anybody got one or 1/2 $1200 checks. That was your rest. That was your rescue. That was the Coast Guard sending the helicopter. You know what I mean?But it's really something to see how you've, you know how you've, how you've turned really nothing into something you know what I mean? And that's really what entrepreneurship is about. We all start with nothing. We come in the same front door and we usually all got our own, you know, laundry bag of limiting beliefs and negative self image and all this stuff and

Paulette:that board experience that we had at the mastermind for everybody that doesn't know it's, they've made us hold up a board like this with their limiting beliefs, and then we had to crush it, you know, just like karate chop. And I feel like I really held onto that and it really just made me remember like, Okay, this is what you think that you can't do. But you can do it like you you can break through that and just do whatever you want, because you really can do what

Dave:  You've proven that to us this morning as well. Thank you for also using your life as an example for your words. We've got your Tiktok and Instagram so people can find you, follow you, support you and you know be a part of your network and maybe we can make it a third time. Maybe after your wedding. You know, maybe when are you getting married again?

Paulette:April, April. First,

Dave:  You two are something to do. That is really really funny, man. That's cool. That's really cool. tell Tyler that I said good luck and congratulations and really enjoyed the ball. Yeah. Talk to you hopefully soon for a third episode. And, and thanks for all the time and the value this morning. Appreciate it. Thank you. I see Alright my friends. Go and follow Paulette as well . We've got our screen name up on the screen. @Paulettenicolee what an amazing guest and what an amazing story. It's like just a recap for those of you who didn't catch it. She was our mastermind. Back in December of 2021. She came and saw what they're feeling and, and now she's continuing down the journey continuing to build on what she learned. And man, it's really really cool to see and if you want to catch her first episode, you can go back and find it in Wake Up Legendary like she's also got another episode somewhere in the archives. So have a fantastic Thursday. We'll see you back here tomorrow for another episode for those of you who are enrolled into this decade in a day workshop tomorrow. So I'm looking forward to seeing everybody on that. Get the hell out of here and go have a good gas legendary day. We'll see you tomorrow for another episode.

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's Dave Sharpe. Welcome to Wake Up Legendary and I'm waking up legendary just as we speak making my point about feeling great right about morning living and breathing a little compound our company our company and it's about our factory people from all different walks of life. And so this morning you're going to hear about working in the education industry and we can hear what she thinks about what we're up to.  

Kim: I'm good, Dave. Thank you. How are you?

Dave: You're so welcome. I'm fantastic. As I said on my second recruiting cup of coffee this morning when I saw Kevin Hart last night. So I got out of the house and did like a normal human activity instead of just staying isolated. Like we've been trained to break free from those, those societal norms but anyways, how are you?

Kim: I'm doing great today. I actually had two cups of coffee myself and now I'm trying to drink some water so I can hydrate a little bit.

Dave: Yeah. Are you a coffee drinker all throughout the day?

Kim: No, no, I have two cups in the morning and then that's it. That's that's as otherwise I'm just like, you know, pull me down off the ceiling because I just interferes with everything. But do I have to have it in the morning to have it stored? I like to periodically drink it throughout the day and I would say that I probably have a little bit of an unhealthy relationship with caffeine right now. But what do you need for you to be perfect and everything that you do in life? You know, I can't be nice, right?

Dave: That's my job. I'm not perfect and everywhere else but I try. So you're a 30 year education but tell us what you did. Before you started or what you're still doing. Tell us your Legendary story and a brief history of who you were before you started this.

Kim: Like you said I've been in education for 30 years. I was a classroom teacher. I taught art and technology, and then just kind of went into other areas. So I've more or less worked in education. And then I kind of kind of burned out and in osing or wasn't very long but it was about 6 weeks.

That happened and I was laid off for being non essential. And that was the real message to me. So in 2021 I decided that okay, you know, this can be taken away at any moment. I have family support. So I started looking around for something to do and I figured it's going to probably be an online job because I can't, you know, take on another, you know, full or part time job. So I thought you know, starting in business would be perfect, I didn't know what I was going to do. And then my daughter got me on TikTok, put the app on my phone and said, Mom, you gotta see this and she was already doing TikToks. So I started watching and, you know, one thing led to another and one day I started to hear oh, affiliate marketing and like, what is that I had never heard of before. I had done it years ago. I had done I was in a multilevel marketing company. And that really, like that wasn't for me. So I thought I hope that's it now but I kept going back and people were saying, you know, they were having great results. So I saved Stacy La. I saved her video and kept going back to it and finally decided okay, well it's only $7. If it's not great, then I will proceed. As an educator, I can tell you that way. I know a good curriculum. Engaging I know when and then the only thing so I did not know. I was a complete newbie. But I learned enough by the end of the challenge that I felt like Okay, I think I can do this and and then invested in additional education and went through through that went through the blueprints and then started putting everything together and by I think I started promoting in June. of 2021. And the rest is history.  I mean isn't that just a great example every day I just hope to be a shining example of how imperfect this this this needs to be. You know, it just needs to be imperfect. It needs to be imperfect. Actually, it can't be perfect. Not only does that not exist, but it couldn't be it looks weird but congrats on that. How does that feel to be an educator or in the education space for as long as you have been? And now to be taking part in, you know, global education what is that like? 

Kim: I didn't expect to love it as much as I did. This gets me excited. This gets me out of bed in the morning. I cannot wait to do this. This business. I do it before I start working. I'm fortunate because I can work from home most days. So I'll get up an hour earlier and I work and then the minute my day is done. I'm back at it like I'm every day I'm doing something new, and I you know learning something new. So I'm 62 and being able to learn something new and then they say keeps your brain sharp and all that. Yeah, that's been awesome. And not only that I've been successful. So you know putting that on top of learning new skills and being able to transfer everything is just Yeah, I can't I'm just I'm just amazed because you know having that necessary. 

Dave: I brought this up, I think two days ago your fire number which is a formula that some folks use to determine what their retirement number is. And that's whatever your annual expenses will be in your retirement. Having 25 years of that saved up in and for example, some sort of an interest earning account and so an investment account in index funds or something right. And so, if you can live on you, that's one number and that's what the traditional kind of, I guess American has been taught because you it's still legitimate. It's valid, right? But what what's different about our industry, what's different about what we do is that for a lot of us when we fire our boss and we quit having to leave the house to go and work it all of a sudden it's almost semi retirement at home I mean one could could consider me being retired or semi retired because of my lifestyle. I am actually in both of the homes that I live in, our office home and our main home. There's retired individuals that live all around the My Home in my neighborhood, because you're in Florida. I'm in Florida. 

Kim: Yeah, and I'm here every day to work differently and you could get a new site on our already defined net. Which is nice doing for the last 30 years and now because I've always wanted to be an entrepreneur, I always felt that there was an inner entrepreneur in me. But now being able to take, take that and do that full time is also going to allow me to do other things. So before I became an educator, I was an artist, I still am still an artist. And so this is going to give me a chance to be able to do that as well. So having, you know, the, the means to be able to, to do that, and at the level that I I've always wanted to so that yeah, so that's gonna allow me to have that more more of that time freedom to pursue what I want to pursue and travel and you know, do other things. But the beauty of doing this business is that you know, you do have that and so right now I'm putting in you know, 12 hour days every day. But that's okay, because I know what's coming. I know what the end result is going to be and I can't wait. You know, it's very exciting.

Dave: Well, the end result is you being the you having the ability to earn an income independently in from the internet, and not have to rely on your job that you're employed currently for income is that would that be fair to say that that's kind of the new definition of retirement in a sense is cutting ties with whatever the kind of job that we had or that we have to go to in, in in, it's almost like, it's almost like becoming an entrepreneur in working from home or working virtually. And especially if you're doing it for yourself has become the new retirement in a way.

Kim: I think that's true. I think that's true. When you look at the statistics right now, 54% of especially women, who are near retirement age, don't plan on retiring. 100 said they plan on continuing to work and in many cases are starting their own businesses. And that's and, you know, I say most of my clients are the same age as I am and they have the same goal as well. They want to retire with a nine to five, but they also kind of yeah, we just don't want to sit there watching Netflix, you know, and not doing anything else and one of the comedians laughs And I said, I went to the Kevin Hart comedy show in case I didn't mention that like, I'm sure I did, but still waking up still waking up legendary here. He was like, Yeah, watch Netflix. That was the joke like, you know, and it's true. I mean, gosh, what is there for us to do, especially if what happened in 2020, and we're all now locked in. I feel so bad for people who kind of like my grandfather. He had the same misfortune, but he passed away right at retirement. Age. And think about all the people who were affected by what happened or maybe even passed away in the past couple of years and, and had worked their whole life and this happens all the time. But I just think about what happened, how, you know, this most recent big Earth changing event and I'm just not seeing certain keywords, because I don't know if videos get flagged on it. I don't want warnings put down below the video so I can just not use those specific words. But that really changed so many of our lives. How did that impact you? How did we go through with the global event that happened? How did that impact you? And what do you know now? What is your outlook different now? And maybe how is there more urgency around it than there was before everything happened?

Kim: Oh, great question. So because I was laid off during the pandemic because of that, and I could see it coming like in January of 2020. I remember saying to a friend of mine, he's like, I don't like this , this is not good. This is going to change us. So this is gonna change the world. And that was January 2021. Sure enough. Yeah, now being laid off and then transitioning back to work. Work and you know, that's before I was able, you know, and now it's like, I've worked from home most of the time. So that changed and I have been very, very fortunate that no one in my family nor I have had COVID which you know, everyone, pretty much everyone I know has had it. You know, and it's gone through my entire office and I also tutor students at the local community. College and writing and been doing that for three years and pretty much everybody there has had it to at the community college so I've been very fortunate and I you know, I don't I I'm grateful every single day that I wake up healthy and you know, that's so it's it hasn't impacted me I don't think as much as as it has other people then again yet you know, you don't know what tomorrow is gonna bring. 

Dave: So well how has it affected you mentally because that you know, you mentioned earlier in the show that you be you know, were deemed non essential by your employee. And so, you know, we're, the reason why I'm asking this question is because now we're settling back into a little bit more of normal life, even though maybe we're on the verge of recession. There's always something looming. By the way, by the way, I just want to tell everybody in all the years of me doing this business and being in this industry, not a single economic event has negatively impacted my business, meaning that the only thing that's impacted my business is my output and the reason why that is is because the internet has always been 12 years or bandwidth their patients that happened so for tuition problems mean, obviously the world is seen some of the places where social media can in the internet can negatively impact our children for example, right? And it can negatively impact us the same way our self esteem if we're not careful if we just use it to compare, but for the most part this industry in this business has always has always flourished through any sort of economic event in any sort of different markets. And this specific business model has flourished because it's completely independent of any supply chain, or manufacturing process. And so it's flourished even more so. And it's one of the reasons why we're in was it luck? I mean, no, it was just what I've always done, but when we went through this most recent event and all the ECOM guys and all the people were selling physical products on the internet, could no longer do that business but the information in the courses, coaching events and affiliate model continued to flourish. I was like, Look at this. We're in the right place. You know, people say you're lucky right well am I prepared just met opportunity. You know, preparation simply met opportunity and so we never know when our you know when our time is going to come but it's it's so great to be in position to capitalize and so, you know, now that you're in the internet business you're you have a you have a a business that is operational on the web, but there are many, much more scare and confidence is busy because there's a lot of people who don't know what it's gonna be like when they start the business. They've not done it before or they're, they're, they're negotiating with themselves right now. So would you talk to us a little bit about how you feel now, compared to how you felt? Like when you signed up and when you got started? How would you describe a little bit of that unsureness and that lack of confidence or some of the things that were coming up and use some of those limiting beliefs and then let us know how you feel now with those same pieces. That was problematic, maybe for you wouldn't get started.

Kim: So I was just thinking about this this morning. Like I said before, I've been working at the same job for a long time. And so just to give you some context, I have tried to advance in that. That space, and I've never been allowed to you know, and it's I mean, for various reasons I'm not you know, saying it's anybody's fault, but my own but I wanted to move into leadership and was never able to since I've been doing this this was when I first got started I wasn't sure where that was gonna take me or where any of this was gonna take me but I've discovered this leadership potential this leadership quality that I did not know I had. So it has changed so much like that But patience and all different you know, just just amazing. Then, you know that aspect of it.

Dave: I did not have I mean the Internet has has broken, yours has broken down boundaries has and in that sense, I think has changed all of us to the point where we've you know, it's just fluid we don't have you know, we don't have those restrictions anymore, because and there are downsides to that as well, obviously. But in terms of business, not a lot. No, in fact, if anything, it has improved dramatically. I mean, how I want to point out a couple of specific things that you said right there. You said a couple of very powerful things, but I just want to say that I mean, I think a lot of us realize that we like people a lot less than we thought we did, or at least the ones that we had to be around every day. It was like we got away from those and our life expectancy goes up 20 years for God's sake, you know, at least that's how we feel. But man, you said a couple of really important powerful things out there. One of them was how you took responsibility for you not moving forward in that company. I just wanted to point that out because you then went on to say I discovered a leadership quality inside myself. I didn't know I had it well. You just demonstrated exactly what I want to point out for everybody. But it because I started the decade and I'm not sure how you take accountability or anything, I mean, my wife is growing at her own rate and she's always proven to improve and make changes and grow and and I needed to just more focus on myself and where I needed to grow and stop pointing the finger because when you point the finger out you got three pointing back at yourself and that very long before I love it, very line that you said which was I take responsibility for that. You know, I don't blame anybody for that. That attitude Kim and everybody listening to the most important step that a human being will ever make in their entire life with their business. Their marriage, their children, everything. That one leadership quality, that one wonderful, beautiful human characteristic of humility and personal responsibility. Humility, meaning that I'm not right about everything. Now I got a lot to learn. I can learn a lot. I am wrong a lot. I need to grow. I need to change, right? Could you say more about how you have realized that you had this inner leadership quality about yourself that you did not know you had. The reason why I'm asking about this is because I've said this a lot. You will discover this in entrepreneurship and going to a leader as a potential inside of yourself that you did not know that you had in you just said that. Could you give us some examples and maybe you could tie it into kind of your routine or like what a day looks like for you like how did you discover that you have this leadership quality inside of yourself that you didn't know you had at? You said you were 62 You've already had a full career. And could you help us to understand how we too, can discover this awesome badass leader inside of ourselves that we did not know was there?

Kim: Well, I'm gonna, I'm gonna just take it back to and I've told people this before and I've mentioned it in my lives and this is 100% the truth. When I went through that 15 Day Challenge, one of the things that because I guess one of the things that I experienced, was it because I didn't know or I can do don't don't even think about this you know, I started you know, continuing to do that, but then I signed up for a coaching program with one of the most amazing humans in that I've met in this last year and a half and that was Barb McGowen, And she inspired me to bring that leadership quality out. Because I was still thinking, you know, back back at the non essential thing like Who, me? And she helped me to believe that that was possible. Could you tell people right now, how could you summarize how that happened? Could you describe that yourself, because the quality that's going to take your leadership to the next level is for you to be able to describe your transformation and put it into simple terms for others. So what could others do to inspire confidence in themselves? Because I think it's all about being willing to open your mind up. The truth is that we don't grow unless we embrace being uncomfortable and letting go of those fears and insecurities, you're still going to be afraid. But that's okay. Just lean into it. And, you know, that's when you discover who you really are, and what your potential is. We can do anything we want. Honestly, I mean, you know you want to make a million dollars, you could do it. I mean, if you want to run a marathon, I've ran two half marathons, never somebody would be able to do that. But the leadership thing is, that was a surprise to me. Yeah. When I had people say to me, you know, that you're a leader and I'm like, you know, really, you know, I'm looking over my shoulder like

Dave: Anybody can become a leader. I think there's also a, you know, what you are selling to our service that you're selling was one of the things that was understandable making sure your Acacia stores your mentor well. It wasn't the, you know, it wasn't the teacher that was unsure of themselves and kind of walked quietly and didn't want to make any noise or it was the teacher that made you feel confident that made you forget about time and just learn in the moment you were having fun. That is confidence, you know, and so this for me, one of the things that has helped my confidence is stopping believing everybody around me in all their disempowering limiting beliefs. I used to really go and, and I used to really, you know, I used to really think that a lot of people had things figured out that I didn't have figured out. And what I realized was they were figuring shit out as they were going just like I am and then I didn't end up on a pet. One of the things that gave was going with other people that I was putting I met him and I shook their hand and they holy crap this is a regular human beings like I am you know, and that's when I realize that success is in here. It's not just about what I do. And I'm telling you on the internet, it's deceiving because we put people up on a pedestal and we, we we you know, we're watching them on screens in our in our our we've always idolized people who are on our screens. And so we look at ourselves in our reality here at home, and we compare it to what we see somebody else doing on a screen. It's just a little snapshot of their life. Like when I hold up this phone, you're not seeing the big picture even right now you're only seeing a small square of my background, you're not seeing my whole life. And so those are some of the things that boosted my confidence and were actually also sticking around in the business and in the industry. People will something stupid or I'll you know, I'll say something Something will slip whatever, I'll make an ass of myself. Just you stick around long enough to just see it all the way through and see the full picture instead of just a snapshot. And when you do for me, that's kind of humanizing the process and that's given me more confidence. Another thing that's really helped me is getting clear, speaking clearly. And in, in, in striving for clarity, instead of complexity. You know, we always want to complicate our marketing, our funnels, our message content, but really we need to be striving for clarity. Is this clear? Is this clear? When somebody watches a 15 second video, when somebody lands on my landing page, are they clear about what I'm saying and what I want them to do or what they're going to get out of it? By being clear here, having the means if you put email with clearly, clearly that my confidence. The final thing that boosted my confidence was the fact that I started making money and I started to believe in myself. And that was one of the final things that boosted my confidence because like I heard Jay Leno say one time he's always told people if you want to be successful, don't worry about believing in yourself. Worry about getting other people to believe in you and your product. And if you worry about that, then your belief will build in yourself because the world will tell you that what you're now doing is a valuable contribution. So to any one of those things stand out or resonate with you more than the other about an experience that you had maybe with earning your first commission or how that boosts your confidence or anything else that I just listed out as far as those confidence boosters in my journey. I mean I was going to as I was like

Kim: We compare ourselves to everyone and we see ourselves as lacking and the truth is like you just said, Everybody's human. So you're human if you have human flaws. You have human traits and you need to give yourself grace and forgive yourself. You know, one of the things that that I try to instill in my people that I work with my, my clients is that they're, you know, the first thing we do is we do a limiting beliefs exercise and, you know, we try to dispel that and I don't want to hear I don't want to hear people saying, you know, you know, I'm stupid or I you know, I failed at this or anything like that. Because the truth is, you don't fail at anything unless you quit and then that's when you know, self picked off the lead so I quit and it held me back and a lot of in a lot of ways, because I didn't finish that. So when I started this business, I said this, you're doing this and you are not with it are not going to stop you are going to do this. You're going to see this out. You're going to give yourself a year if nothing happens after that year, well then you can pivot but unfortunately, it's all worked out. Great. The other thing that you said that made me think about being able to laugh at yourself and I've always said that if you can laugh at yourself. There's a lot of good material there. That endless and so just getting on tick tock you know, showing your face showing that you're vulnerable showing that you are okay with putting all your all your dirty laundry right out there. You know make your mess in the park building you know and now I love to show my face. My first few videos were not showing my face and then I just said okay, well, you know, that's silly. Just do it. rip the band aid off.

Dave: Those are some wise words. And there are certain things that you fail or you lose competitions, races, things like that. But folks of the same race, the same race and that's why the only way to fail really is to quit and I do know people who have done this for significant periods of time and finally had a breakthrough and it's like that's not something you can say with a lot of things. It's like you know, with a job if you can't say that, you know, but isn't as you can say, like an infant. it so that your businesses the same way you only lose when you sell or quit. You know what I mean? And so as long as you don't quit, you have a chance for that business like a great stock. As long as you're going into a business that you know is a good business. And this is a good business. There's no doubt about that. This is this is not even something that I invented or that I I mean, this is something that's worldwide. It's something that is something that is the rest of the world is now catching on to and quite frankly it's funny because the rest of the world is now everybody's starting to be a lot more open about the fact that it's pretty realistic for an individual to even get ahead nowadays without a side hustle especially if we actually recession every time meet other humans becoming Upon a Dream conversation to have us there. We're calling it a side hustle. Because a second job is no longer something that people are. They don't know they don't have to go get a second job. You can have a second job. But there's other options now, in what I'm making the point that I'm making is that for a long time, and I want you to think about how times were different. I was listening to a Holocaust survivor. talk the other day. And we're talking about how as you know, as the Nazis were going from city to city, that people were telling them that it was happening, but they did not believe them. And that was 70 years. What was that? 1950 When exactly did that happen? Maybe strapping

It was early. Because we were safer. We don't have to just rely on what somebody is telling us in our local city or school. Another example that's not as extreme as the one that I just gave would be how, when we're growing up and we grew up in a town or a city or a school and they say what policy are you going to as if that's the only option? Right? Okay. Make it seem or they always made it seem maybe there has been less options up until that point. But now, kids in high school when somebody says what college are you going to? They got a lot more options, a lot more things. And they want to be YouTubers. They want to be influencers. They want to be affiliate marketers. They want to have side hustles they want to travel and work remotely lot times are great for because we hadn't warned you that Amazon was going to look at how much opportunity that we have today compared to previous generations and pebble in the past and so as we wrap up today, that's my kind of like plea to people is like look at the difference in the opportunity that we have compared to people and past it or maybe even that you thought you had before you found legendary and started listening to these conversations. What thought do you want to leave folks with this morning to ponder over the weekend? 

Kim: The fact that we have all these opportunities, you know, not just not just myself but my daughters are 19 So I have twin daughters. And they graduated from high school last year. And they both took a gap year because that last year was because the pandemic was really hard on them. But none of our like the you know, look we want we want what we're going to try to push them and they didn't want to go I was never going to push them in that direction because of the fact that they do have so many other opportunities and my daughter, one of my daughters wants to join me in my business she wants to be wants to help me. And I think that's awesome because she's seeing that potential and she's seeing mom doing something different than mom has ever done before and getting outside of my comfort zone and has you know, and she's seeing because when I first started doing this, of course they were like moms getting on TikTok oh my god, you know, we're so embarrassed to tell her friends and now it's like my mom has 109,000 followers on TikTok. So yeah, the artist who not only is starting agency sees this but she's thing that's wildly successful for fathers is a doctor and he's like, why aren't you going to college and she says I don't want to go to college. I don't have to. Because I'm doing this, you know, and I'm going to be way more successful at this than I ever could be by going to college. And by the way, I don't want to dissuade anyone from going to college if that is your path. If that's your path, by all means go because you're going to learn a lot. I have 14 years of post secondary education way more than anyone should ever have. But every single thing that I've learned, I can take that and apply those to other things. So you'll never see education, you'll ever have a big vision. You're going to always be able to learn that we have these big brains, right? We're smart monkeys. But you know, these big brains evolved so that we could have unlimited potential. So do it. You know, don't don't think that because you're in space or if you know that right now you're in this space that you don't have the potential to break out of that and to do more because you always have that option and you have that potential. Everybody does it no matter where they are in their lives. They always have that potential. And I'm seeing that business you know? Being, like you said, the Internet has changed us all but it's changed us in the sense that you know, we do have this vast ocean of opportunity No, and not take advantage of it. That's and that's I guess what I wanted to leave with everybody I wanted to tell you and uh, you and I have something in common that that I wanted to tell you about because you talk about your recovery. And, and I'm so inspired by that because you know, I've listened to you talk about it a number of times and you know, you changed your life because you wanted to get clean. I’m a recovering alcoholic and you have shown me why I want to stay sober. Maybe it would have happened anyway, but it made me make that decision that you know, I had to make that change in my life and it says it's been amazing as hell I've made all the difference.

Dave: Incredible. Thank you for sharing that. That's really cool. I have found it to be the most inspiring content if you will. Never never ceases to amaze me. Just how unique we all are from different walks of life. And this whole thing that's happened the last couple of years has pushed so many people into our world that we would have normally never got to be, you know, worked in all these legitimate industries like education and like you know, like, like, you know, accounting and law in the medical field we've had because of what's happened last couple of years. So many folks from other industries who had careers and other fields come into the space. And Kim is a fantastic example of that.Because that's when you have the motivation. So if you're excited right now, if you see the vision, clear about where you want to go with your life and what you can maybe do with this, just get started and don't stop. And you'll see how things will open up and what things begin to look like for you. Right, but you don't know yet. You only know your own struggle and you only know your current existence. So it's hard to imagine what it will be like, and that's why we're mostly motivated by our pain. But I challenge you all to think about what will empower the driver don't know how it's going to change you until you experience it. And Kim found this whole new set of confidence that she didn't know that she had. I wonder what you'll find. Stay Legendary. Have a great weekend and we'll see you on Monday.

Below is the transcription for this episode:

Matt: Hello everybody welcome to another episode of wakeup legendary It's Wednesday, September 14. My name is Matt if you don't already know me, I'm the CMO, the Chief Marketing Officer here at Legendary, and we are live. We go live every single Monday through Friday at 10am. Eastern. And we call it Wake Up Legendary because we want to give people in our community an opportunity to wake up, not Fox News or CNN or on you could call you on fake news, whatever, but you can wake up with somebody who's inspiring who's having a lot of success. You can see what they're doing, you can listen to what's driving them and use it as a little bit of motivation and inspiration for yourself. So let’s welcome today’s guest. Good to have you on. How are you?

Steven: I'm fantastic. Another beautiful day in Michigan. How are you doing?

Matt:  Yeah, good here. We're finally getting out of the hundreds. So it's like man, it's like 79 degrees. So for people who haven’t met you, tell us a little bit about yourself.

Steven: Yeah, I started this journey, just like December. This has been about eight months in the making nine months now. And if you guys don't know me, I'm Steve. I run a company called Cash Flow Marketer. I started with Legendary back in October and did nothing with it until December where I wanted to live in mind, and there we were, you know, we were real quiet. We were sitting in the back of the room. And I just decided that they broke through a board that day. I was making $15 an hour if you can believe that. I worked from home but it was not fun. I was making hundreds of calls a day. And I told myself that's it and as soon as I left the event, I got to work. I even got to work during the event and 16 days later, I walked away from my job and haven't gone back since. And I've been fortunate enough to earn a lot of different awards and build an amazing business here and most importantly, have more time spent with family and more time with our son all the time in the world. 

Matt: That's super cool, man. Hold on. Our echo echo kind of just goes in and out and then that's okay. We'll get the mute thing. So actually, Can you unmute yourself? I'm gonna just control the mute action on my end. But if you mute yourself, then it won't let me unmute you. So it's like a whole damn thing over here. But anyway, yeah, I mean, when you sat at the mastermind, and I just, you were so unassuming not that it was a weird thing or anything but it was just like oh man, I wonder what this guy's up to you know, and it was easy. Just run basically spread data that mastermind and go crazy so that was cool. I think for me watching you go from that place to speaking with a lot of conviction at the mastermind was really cool too. I felt like you were you had a ton of conviction and a ton of energy and excitement and not just conviction but clarity. Like you were really clear about hey, here's exactly what I did. Here's what I thought was awesome. I'll come speak at masterminds to people who are you know, beginners or just starting to figure things out? They might be five or six years down the road, and they've lost touch sometimes with the moment somebody starts and what are the important actions and I think you hadn't lost touch by that point in that mastermind. You still haven't lost touch with that now. But that's that man. That's just such a really powerful experience to hear somebody speak to people who need to know their mate right now. And yeah, that was just super cool to me. And I thought it was a unique experience, such a rare experience. But doing that all so fast and having such explosive growth. What was that like? I mean, what was that? Like? What were some things that you did that you felt like were keys to your success? And then also like, what were some things you wish you maybe hadn't done or maybe would do differently?

Steven: I've made an eight month eight month journey. I'm going to start there because I think a lot of people talk about their successes and how they did it. It's important to track traps. If you're learning digital marketing, or digital marketing moves, fast, as late stuff at the mastermind previously that I had shared with others, some of the top elite believe and so what I'm about I'm about to share with you. It's going to be the most impactful Wake Up Legendary entire year. So here's what I need to know to know I want to start by saying the most people out in the marketing thing. I felt I learned about sales. So sales lead sales. If you don't know what a sales funnel is, this was one of the biggest mistakes I made just recently.

Matt:  Sorry about the audio guys. We'll get him back. We'll get him back. You guys thought you were the only people in the world with techie issues right. We'll get him back on because I'm excited to hear from Steve about what's been impacting his business and what failures he's had and what things he would like to do differently, but it could be where we played around with a lot of the audio and a lot of the stuff so we'll get him back in he's gonna come back and on a laptop or something. We'll find out. We'll see what he comes back on. But Steve, yeah, when he came to the mastermind and spoke he came down to Orlando and literally just months after his experience and he, man he took off he set some record that we've ever seen in terms of just leads in sales and he's been consistent ever since then sometimes when people take off and have a huge round of success. It tapers off a little bit over time and he hasn't really tapered the ordering system which is maybe more impressive than anything else is that level of consistency over time, and he's a beast of a marketer. One thing that I'd like to do, here's what I'd like to do for you all to type in a question that you might have for Steve and as he comes in, when I think might be cool, is sharing a few of the questions that you wonder about. Well, you know, Steve, you've you went out and this isn't a full income disclaimer. Most people who purchase any sort of training online aren't going to earn six figures online. But Steve has and he's set up a successful online business, what would you like to hear from? I mean, what questions would you have for him? What kind of things are you wondering about his success and what he's done to achieve that success? I'd love not just for me to have my questions out for him, but also for you guys, as well as excuse me, type them in the comments if you've got any. Keith wants to know what's his routine for staying motivated and keeping the fire alive? What's the most important thing that's contributed to your journey?  How many niches did Steve start? What was the current use? That's a good question. Let's let's when he gets back in here, and let's ask him a few of these questions. Let's see. Let's pop over here. For Steve, what was the biggest lesson you learned at the beginning of your journey? What is your favorite platform? What platform was he successful on? He had a lot of success on Facebook. Maybe we can talk a little bit about that too. What does consistency look like? What's his daily routine? Oh, that's good. How long did it take to get your first 1000 subscribers? tools and apps? Are you following the strategy? Are you posting your TikToks on other social media platforms? How do you keep yourself motivated especially? Well, I think the thing that is part of Steve's success and some of the success that I see from people who come to our masterminds is what Steve did is take exactly what he boiled down. He kind of sat in the back and he was just sitting taking notes throughout this mastermind that we had. And what Steve did was he kind of boiled it down to an action plan. Boiled down, what do I need to do? He got a real action plan in place and he said, Okay, look, here's the thing. I know exactly what it is that I need to do. I know exactly day by day, I need to create X amount of video pieces of content. I know where I'm gonna get my inspiration for that content. I know what's worked in the past. And I'm gonna boil it down to an action plan and then he actually just stuck with it for about 90 days, said hey, I'm gonna give this a real hard shot for I don't know if he said he was going to commit to 90 days, or 180 days or what it was but yeah, How did he conquer audio problems? Yeah, I mean, good. Question. We're about to find out I hope. Well, let's see. Can we get a copy of his action plan? You know? We probably don't have that one. Like he I mean, he probably doesn't have that like scan or something, but maybe we could unpack exactly what it is that he did. He definitely is omnipresent. That is for sure. He's all over the place. He's creating content everywhere.

He didn't really enter in a special mentor program that was a secret Mentor Program. He had purchased our mastermind so he really just went through the blueprints. And that's how he met. With that. I think How did you ramp up and sustain your video production content machine, man, I mean, he just went after it. He just went after it. This is too good to not hear it right. Yeah. Yeah. Oh, we'll get through the techie stuff. stuff. is easy. The more you're in this industry. The techy stuff that eventually becomes easy. I shouldn't say that. It just is easy, but the techie stuff is, if you'll eventually figure that out to the point where it doesn't seem like or feel that heavier, feel that overwhelming. You'll eventually push through that. So I wouldn't worry too much about the techie stuff. You'll eventually power through it. But let's see here. Let's see if we got it. Let's see if we got it. Bang. Steve, what up?

Steve: Hey, hear me better?

Matt:  Loud and clear. Fantastic. Loud and clear. Let's see. Hang on a second. Can you go to your video settings down at the bottom and just make sure you're on 1080. Either of those will work out we're rockin and rollin man. The audio sounds beautiful. All right. Love it. We're back as Navy we're back, Steve I threw an audible in and here's what I did. I actually asked if I pulled our entire audience here. And I said, Hey, what do you guys want to know for Steve and I got lots of questions. And I'd love to do a quick fire question session with Steve if that's cool with you.

Steven: Awesome. I love it. All right.

Matt:  We're gonna keep you on your toes. Let's see what happens. All right, bang. Here we go. I'm curious about this. What's your routine for staying? motivated and keeping the fire alive every day? Do you have anything? What's the secret sauce, Steve?

Steve: Oh, man. It's an amazing question. You know what? Number one, it's my son. More than anything. I wake up every day with the ability to wake up every single day and see family. It's a constant reminder of this mission. And then that's just what gets me started getting fired up every day. Once I get in here and actually start interacting with our community. It's the people every single day. Once you build your community, you start building people, core people who rely on you. You can't quit on them. You actually have a sense of accountability from the people who are expecting your best from the people who are relying on you to build those relationships. You can't leave them hanging were the two things that really motivate me every single day. Wow. That's cool.

Matt:  I love it. How when you are first getting started, how do you go? How did you get followers?

Steven: You know what? So I'll tell you exactly how I got followers and then I'll tell you what I do nowadays because there's a massive difference. I started in December, mid December after going to the weight of legendary and I had zero followers. None of you knew me in December. Even fewer people knew me in October when I signed up for this but forget every day hasn't. Every single person starts with zero followers. So if you're thinking you need a big following, you don't know if every single person started zero at some point even the biggest people like the Kardashians started at zero. And answer your question. I started off, I left the legendary and some of the advice that was at the master was make three to four videos every single day. That was how I started out. I poured out content. I researched three to four videos every single day. I did that for about seven months. Up until recently I made almost 900 videos since then. She knows I'm not telling you guys to do that. Because I realized that that approach isn't isn't the right approach. The thing is that you don't need volume with your videos to build followers. What more people need is not volume but value. The difference between what I used to do and what I do now. What I used to do was focus on a sales funnel approach. I was focused on finding a big group of people here getting them subscribed, having a little bit of a smaller group, helping convert even a smaller amount you know forms like an upside down pyramid. And I used video three to four videos a day to reach that massive group of people to get them subscribed email to start converting sales and realized what happens when you focus on the sales funnel upside down approach is that you end up with a very transactional relationship with your leads so mad if I could I want to take I want to take a little bit extra time I want to show you an example of this. Yeah, so I have a class here. Let's say I've got this class and I've got this water bottle. Let's say this water bottle is leaking. These are all of the leads that you have right here. This is like your pipeline. And then the little tip of the water bottle here is your sales funnel. So I started out and I was trying to reach all of these people, this big pool of people filling up the water bottle and curator. You're filling up your pipeline with people. What I would do is I would funnel them through like this into the glass and this class right here. Think of this kind of like this is kind of like the people who have purchased from us. These are the transactional people who have actually made a purchase. So you've got your class. These are the people who have bought from you. But here's the issue- the water can't go up and back into your pipeline. That's extremely important, because this means the people in the class, they're just there. The problem with that is that they're just stale, stagnant. You're not getting it, you're not delivering any additional value to them. And so you're out again and you're off looking for new leads. Again, you're off paying money for paid ads, you're doing more videos to reach more of these people. That's the wrong approach. You're reaching these people you want to take to be able to take these people in the class who have already purchased from you to be able to recycle them back up into your pipeline. Yep. What's really important about this is that the way I just described is not a sales funnel. It's called a flywheel. And the flywheel design for marketing is pretty. It's about the most cutting edge marketing that's happening right now. And its marketing is moving in a direction where you no longer are running people through a funnel to get a transaction to go back to strangers and try to sell them again. What you're doing with a flywheel is you're taking the people who have already purchased from you. You're engaging with them through conversation, then you're delighting them and giving them so much that they're actually going out and they're telling their friends about you they're telling their family about you. and word of mouth is actually starting to fill this up for you. Sort of mouth is filling it up and purchasing it for you and it empowers you it allows you to be able to work less, you get to work less because you're delighted customers are going out and they're telling all their friends or telling all their family about you and their friends and family are going out purchasing from you. They're joining your community. They're engaging with you. So you actually have to do less work than people who are focused on that sales funnel, people who are focused on constantly going out and getting new leads. It's not about going out and getting new leads. It's about engaging your existing leads. Only creating content that attracts people. I mentioned a flywheel circle. It starts up here to attract people with your video content, for example, and then you're going to engage them in actual conversations. really find out their pain points, find out their struggles, and they're going along the flywheel. You're going to delight them with the solution that you have. So I want you guys to write down and remember that I want to attract people with your videos with your content. Your goal is not to create a video on what you're not selling them on your offer with your video. The only thing you're doing with whatever piece of content you create a blog or video is to attract them and you attract them by giving them so much value upfront. Create content to start conversations with people. That's the only reason to create content. So I started off to recap three to four videos real hard. Now, I create maybe one video a day and I'll only make content. If it is valuable. And I only make it to start conversations with people. 

Matt:  What do you mean by that?

Steven: I mean that when I create a piece of content, I don't I don't create any more sort of cryptic secret, you know, oh, find out what this is. It's not valuable enough to me. I create a piece of content that solves a problem right there on the spot. For instance, I created a piece of content just recently, and it's the seven places to promote your affiliate links to actually make money. Instant it's an instant piece delivers instant value and starts conversations in let's say comments on Facebook. From there. I find out each and every person's pain point. In my community. We have a system if you're not having conversations every single day with people, if you're not asking them, What are you looking to achieve, what are you looking to accomplish? What are your pain points and you're not finding these things out? That's why you're not. That's why your business is not growing, because through meaningful conversations you're not building enough connections with people. You're not engaging with enough people every single day. When you give people an interest in others and you get them results. Everything else ticket sales take care of themselves. People go out and talk about you. They rave about you. You don't have to buy advertising. You don't have to work really hard. You just have conversations all day basically, in Messenger and you build a business off of having conversations and building relationships. And it's so much more meaningful to connect then just drive them through a sales funnel, send them over to an affiliate link and then on to the next stranger. 

Matt: That makes sense. I mean, even to a certain extent it is. I mean it never really has been people are always going to turn to that model. What so when you're out there when you say first of all creating value solving a problem. Give us an example that like they like let's take like a niche of like, like, if I'm if I'm gonna fill it like I'm a like, I'm a digital marketer and I'm in the weight loss niche. And I'm creating videos and engaging with people. Give me an example of kind of like a piece of content I could create that would solve a problem. I think that's why those are your words, solve a problem. And then when you say engage with people, let's define that for the new people to our community who aren't sure what that means. What do you mean? Engage with people? Because I think that that's a valid question. What would you walk us through that process?

Steven: Okay, so you're in the weight loss niche. The first thing I'm going to do is, I'm going to go out if I have no, I have if I haven't had those conversations if you're brand new, you can go out to Google and use tool free tools, such as one called SM look up what people are asking about Google. What sort of questions are they typing into Google? What are the most popular questions? One of them is probably how do I lose weight quickly? You do from there if you write down that problem hot that question How do I lose weight quickly? And then you create let's say a video, video, then teach somebody a quick tip to lose weight quickly. Teach him something about you know, some simple like ketosis. Teach him something that gives them an instant result. Maybe you tell them you know what? This one exercise helped me lose 15 pounds in 20 days. Give them that video. Instantly. And then that starts the conversation. Got it. From there. You want to do is as you start all these problems in video, people are going to come to you and they're going to ask you questions when they're asking you questions. Take note of what questions are getting asked the most in that niche. And then what you want to do is create an actual document, let's say like a PDF solving that looks right up front. Tell them exactly what to do. Make it so good man. You can do this in a Word document but make that document so good that people think I should be paying money for this right now. CAC, the value stack, actually solves a problem. Don't leave them hanging at the end and say oh, if you want more information here, head over to my funnel to actually solve problems. When you engage, what I mean by engaging is simply conversations. Now the headline for this video for the event. For this video, I had said the 50,000 year old secret to make money online. That 50,000 year old secret I was talking about in his language. A lot of things change in marketing, a lot of things change in life, conversation and human connection does not change. That is something that is necessary in business business is people yeah and engaging just means having conversations with people every single day. Trusted in them. It means whether it's through messenger if you prefer the phone, if you prefer email, wherever I would say email is the best personally. Having conversations every single day with people engaging with people, if they've reached out to you see you as an authority. They see you as an influencer even if you only have authority and an influencer. And it means a lot when you reach out to them. And you engage with them and you influence the authority, actually ask them what's going on with you and how can I help solve your greatest problem? They tell you your greatest, their greatest problem. You create a solution for it. I just need to lose this weight, create a solution, go research a solution right next to them and say hey, you know what? I have this for you and I want to give this to you. I want you to have this. This will help you solve that problem you're having when it solves that problem. When you know a well researched thing, you create it and you help them solve that problem. Tell everybody about where they're gonna go. If the person for instance wants to lose some weight because they have a wedding coming up in six months, and they lose that weight and you help them do it and tell everybody at that wedding, about you, about your company, about that product. They're going to share everything they have, they're going to spill it all people are saying hey, you look amazing. How did you lose that weight? Wow, you look great. Oh my gosh, it was Matt Hetzel and his weight loss program that changed my life. You need this guy and I've had amazing conversations with him. He's like a friend to me. You can reach out to him and he responds. He's kind of once. They will talk about you and rave about you as promoters and when you have an army of promoters people promoting you for free. Less to do less work your promoters go out and they tell other people about you and the virtuous cycle begins again. Because then they tell someone about you. You solve that person's problem. And then that person goes to people and it's not their problem, and they go and tell people and that's how you start to work less, learn more, and deliver a ton of value to a ton of people. Every single day. You work less and earn more and you get to deliver value, what I mean what could be better than having that sort of impact on people. And still get to do the things you want with the people that you love the most.

Matt:  Yes. And that's how you experience all that exponential growth because you're focused more on what you said. Something about getting people's interest or being interested in them. And that goes to something that Dave often says which is focused more on the interest stated and less on being interesting. Like people always want to be like, oh, I need to be like the Kardashians or something you know, like oh, I've got to do something crazy. But the truth is just being really interested in what people actually are, what are the real problems that they want solved and how can you be the solution to that? Me earlier this week said that on Monday, we had a lady who's been coaching in the well, she's in the kind of parenting niche. And so she does coaching with moms to declutter their houses and she's got a really successful business in that coaching industry. And she said, How can I? How can I? What problems do they have? How can I solve them and how can I show them that I'm the one to solve it now, right now? Yeah. And, and I like how that leads into the whole conversation piece. Especially for people who are newer, and they're a beginner, right. So the reason I think that's so important, I'm just expounding on what you just said. But the reason I feel like that's certain is as you get started, and you're getting moving you are actually wondering how do people word their problems? How do people state their problems? And if you get into conversation with 10 people guess what, you know, you go back to your marketing, and your videos and your funnel and your all of your emails and everything can actually take that language from your conversations and put it into your marketing. And now suddenly, you're speaking the same language as a normal person rather than using marketing lingo, like industry lingo, that no one really understands. Every industry has their own kind of lingo. They use it. But now you're speaking normal people speak like normal. You said the word. Yeah, and normal spoken language or normal type language. Man, I think that that's so powerful. So as you're as you're starting out, and you're creating content that solves people's problems, and they're bringing them into conversation with you, here's the nuts and bolts piece that I think a lot of people are wondering which is if I go out and create a piece of content, how I gave watches my video.

Matt:  Get to engage with me to reach out to say something to me, like what do I do? Do I? Do I say something in my video that it's a call to action? Do I put something in the comments that says hey, here's what I want you to do. How do you Steve communicate to your audience and say if you basically if you'd like to learn more, I can help you. Here's what you do next. 

Steven: Well, the structure of a successful video, basically it's four parts. You have the hook in the beginning of the problem. You're addressing how to solve the solution but he's gone particularly well.

Matt: Actually. I'm glad that he got booted there for a second because the hook for those of you who are newer, you might not know what a hook is. A hook is a beginning where you bring somebody in and you sort of capture their attention. Then you've got the hook for the problem, keep going.

Steven: You got the hook, bring them in capture their attention, as Matt said, you've got the problem that you're addressing you want to use the exact words of the people who have already messaged you whatever the problem is, with how you're going to solve it the solution and then you've had the call to action at the end of the action. You should be that your community is already asking you for so if they're if they're saying to you How do I get started? Make your call to action to get started with their exact words back in the call to action to get started, just leave a comment to get started. DM, send a DM simple stuff. And if you prefer it. People are just gonna naturally you know, social media, people are gonna naturally reach out and say, hey, you know what, I heard you say that and I wanted to know more about this. Can you expound on it? Can you tell me a little bit more? On top of that it's almost a natural flow. So don't don't obsess over the call to action. Don't obsess over the wording, just people do. That's what a call to action is. Make sure that you solve a problem in that video. And that content spends most of the time solving that problem.

Matt: Yeah, I think that that makes sense. I think I think it and that's such a beautiful thing. I mean, if you can really solve somebody spawns in man, that's powerful. Because if you can do it once, then people are going to have more and more belief, a deeper level of belief. And I think what's the word? I think here's a powerful word that comes to mind as you explain this is the word certainty. Meaning when people have certainty, that is basically the holy grail of marketing. When somebody feels a level of certainty when you solve their problem or use of maybe they don't have one problem, but you solve one of their problems. And you're like, wow, that I was just somebody wondering this. I haven't been able to solve this. And I feel like he just solved my problem. Yeah. Now could he solve more problems? No, he wants now he's got for instance, a product or something. Wow, interesting. I have a level of certainty that you know that he's already solved my problem for free. There's maybe something else and then boom, they purchase and again level of certainty, is now you're solving multiple of their problems. Anyway, I just think that that's a powerful idea and a powerful man. 

Steven: So it is in a lot of niches out there, where you guys will see life come to you. They've already seen a lot of other things online about that particular thing. Most likely, you're probably not the first person they've seen. And in my experience, a lot of people doing affiliate marketing one niches out there. They're really not delivering a lot of value. Post on that sales funnel I mentioned earlier, how do I get the most leads and get to build an email list and drive down as many conversions as I can down here. And then once people buy from them, they don't hear from them or even at the top, maybe someone reaches out and says, Hey, you know, how can I lose weight coming up in six months, and that influencer that person never responds to them, forwards them over to a virtual assistant, or sends them through an automated bot. I wanted to tell you guys this too, is that through this journey over the past eight months, a huge mistake I made. I set up a very intricate artificial AI bot system in our community and Facebook Messenger actually us I used a program to set it up is pretty complicated led through all kinds of trainings and things it was called the cashflow bot, and what I found from doing that for about a month and a half was that engagement not only dropped, but it came from a very bottom unit. And it showed people were angry. It didn't work. Well it was very mechanical, you know, somebody would reach out and say, it would say screw screw you you're you're a scam or whatever they say. And then the bot would reach out to him and say, Hey, this is Steve. Great to you. How are you doing and what can I solve for you? It just didn't didn't make sense. There wasn't a human connection. And so the mistake I made was trying to make it more efficient for myself and for our business. The expense of our prospects at the expense of everybody in the company. I went to make it more efficient for myself with some automated systems that just did not work well. So if you're thinking how can I automate this as much as possible? It's good. Don't Don't search for all the don't try to make your life simpler. Prospects' lives are really difficult. Because if you remember that attractive, engaged delight, you're going to cause a lot of friction. In those three things. You're going to cause a lot of friction after you attract them. Engagement is going to cause a lot of friction and you're not going to delight people, which is going to stall your business growth. So you have to have those conversations with people, those genuinely interested conversations with others. And don't seek to automate things so much and make your life so convenient that you're hurting people who you could be helping.

Matt:  In our world, the only way we were able to really get those bots to work, and we ended up running into lots of issues with the bots. Facebook didn't love that number one. But yeah, the only way we were really able to get those to work I steal from you know, a small level of engagement to start, like just one touch that was really vague and and they like fun, basically funneling people based on another response into real conversations, using it as basically just a tiny little gate to push open. And that was really the only way but Yeah, same thing. It's like, you know, you're gonna get so many responses that are just human and not really conversational at all. I feel like you know, I feel like in my experience in my world, as I want you and others to create content that drives leads and solves problems and lots of people are really interested. I feel like there's this sort of hidden secret

Matt: That a lot of people who start out and really grow and grow fast, is they're willing to take the time to do type of engagement and there's a lot of people on here right now, for instance, who are like, No, I would take the time, I just can't figure out how to how to get people to respond to me. You know, and I think I'm being really straightforward and really clear. I keep getting these. I keep getting people, we keep getting people on the show, and a common theme that keeps coming up is the late layer thing. People keep coming back to the show and saying, I just learned to become really clear with people and your version of that seems to be I learned to help solve people's problems, rather than being cubed. And you know, rather than being sort of a little confusing or a little vague with my videos, I learned to become really clear with people and what happens in that case is the level of clarity that increases conversion rates. Yeah, I mean, there's, there's the people who are coming through our cloud. That's why a lot of times when people create long form content, but it's a little bit more vague and it's a little bit more kind of curiosity based like on YouTube. Since they dry they have high numbers of traffic, or actual conversions are very, very tiny tons of leads. Very small amounts of sales. So I just find that interesting. I find that really interesting. Because yeah, I don't know I think that there's a little hidden gem in there about marketing and about

Steven: Yeah, for you know, what I see in university too, in a lot of different markets, is I see people create content. So I do a lot of research. And one thing I see a lot is I see the piece of content, I go down and I look through the comments. And there are a lot of customers and clients complaining in their comments. You know, I'm here again, I've reached out five times. I don't hear anything. I can't stand this never responds. It'll be, you know, 10s or dozens or hundreds of comments that never respond to me. Never hear from them. They told me to comment when I come in and I don't hear from them. That's a great example of these people just sitting at the bottom and not they're not delivering any value back to the top. That they're not refilling the person's business and they're not delivering the value. They're just sitting there and they're actually hurting that business. You know, the funny words, but if they're not teaching with people, if you're not reaching out to them, if you're not if your comments are filled with your responses, for instance, then those people are just there, they're wasted energy, and that's where a lot of sales are lost. And that's where a lot of the help that they deserve. So I just wanted to add that little caveat.

Matt: That's good, man. That's really good. I don't know if I could have said it any better than that? Because the epic eggs are just going to wrap up our show because I just looked at the camera and I just said, I just said I couldn't have said it any better than that. And that was a great note to end on. Do we make it through all the different techie whatever bullshit, I guess what? Here's a little learning lesson for everybody who's here. Number one thing really matters. Yeah, Mike just said it. Like I said that was a total Mic drop. It actually doesn't matter, especially in the world of online especially when you're getting started, especially when you're just it's your first time doing anything online. Like maybe you're getting a real gym, meeting coach or, you know, whatever. Next week, we have somebody on who's who's grown at 9000 follower accounts. In the dog training niche and has lots of affiliate traffic and all this kind of stuff. Whatever you're getting started with doesn't matter.

Matt: The most important thing is to remember that the techie shit, the logistics of your funnel, all of that stuff you can work out as long as you focus on solving people's problems. And if you focus your focus and time and attention on that alone, man that isn't absolute, like straight away. That is the solution. So Steve, thanks for coming back on. We'll have you back on again, of course, in a couple months if you'd like to come back on and we'll get even more gold nuggets from you. As you learn and keep growing and keep building your business. You're about to hit another humongous milestone with us and that's cool. And you've got a rockin ‘business.

Steven: So I'm looking forward to now. I'll see you in December too, it’s going to be amazing.

Matt:  Hell yeah. Let's do it. Alright, guys. Let's see. Where can we follow Steve? Should we have people find you on Facebook?

Steven: You know, Facebook's the best. I prefer it because we can have conversations that way.

Matt:  Beautiful. Love that. All right. Thanks. A lot. Peace out. And I'll get people over to your Facebook. Thanks, man. All right, guys. Alright. Peace out everybody. Have a great rest of your Wednesday. We will see you back here at the same time like tomorrow at 10am. Eastern. Go find Steve on Facebook at Cash Flow marketer. And we’ll see you back here tomorrow.

Below is the transcription for this episode:

Dave: Hey, what's up everybody I'm jumping out of my seat. I'm excited about this morning because we're going to show you someone who is already using the business model, or the business models, the core four that we teach here at legendary, and she's built up a wonderful, beautiful business and here's the cool thing. We can all see from this morning's guests that I didn't invent these strategies, nor have I ever tried to take credit for them. I've just been when I go to an actual life and I'm an educator, I will draw people from the world they are doing and so welcome Krista, where are you calling in from?

Krista: I am in Ohio.

Dave:  Okay nice. Rainy. Yeah, we're in Florida, so St. Petersburg, Florida. And, and so yeah. Cool. So we're in the country. We're not traveling at all. Have you worked with this business? Because it's spiritual. Have you worked and lived anywhere else?

Krista: Yeah, actually, I was born and raised in Alaska and then in 2013 My husband and I moved actually to Florida and we were right around the corner from you in Riverview. So we went to Idaho, Southern California. Now we're in Ohio, and probably staying here because our kids age. They need stability. I wish I was in Florida.

Dave:  No, I get it about staying put even though we run this virtual business that we really can work from anywhere, travel and kind of be a lot more flexible. The rest of the world is kind of catching up to what we've been doing right now. Depending on when you started. I've been doing this for 10 years. But you're right when when you have children sometimes, like my wife and I have to decided to plan you know, to not travel and not to kind of to just vacation and trout, you know, that way versus the kind of some folks who take it to an extreme and live on the road with their kids.

Krista: Yeah, we tried that too. It was not over. Yeah, like we were like we can do it for a year and we made it like five months. It's not it's not what it seems like and even with my job being so flexible, like it was it just wasn't for me. 

Dave: Obviously it's for other people, but for us I was like we just need routes and then we can go like you said we can travel for fun instead of like traveling to move and abroad ourselves or like better I'm really got started doing this. I was getting clean and worked with my Dad at 24 and now I’m 38. And so I didn't like that. Didn't want to be outside in the hot Florida sun. And so I found this and it changed my life and now I'm up. Like I said a teacher, an educator, I guess if you say I don't call myself a mentor, a guru, just somebody who has some information that's learned how to package it, and you know, make a living off of it. What's your story? How did you get into this?

Krista: Yeah, well, first congrats on your sobriety because I know that's a huge show. I love that. I did not know that part of your story. And yeah, I think that's amazing. But I'm a teacher, a teacher by trade. I went to school to be a teacher and I, the year I graduated, got my first teaching job. I realized very quickly it was not for me. I was looking around at these other teachers who had been teaching for, like decades and that made me freak out. I did not want to be in the same room every day, doing the same thing every day. And so I actually went out and opened up my own small preschool. And that was my first and Alaska that was my first experience in entrepreneurship and realizing that I'm not meant to be an employee. And then like I said in 2013, my husband and I moved from Alaska. I definitely don't recommend people only having a suitcase of stuff. But yeah, we got to Florida and life got really easy. I had left my business behind and so I had to work. I was doing two teaching jobs basically for private schools to make ends meet. Just because I had to do what I had to do and in that time because my house was so supportive of me I actually had time and energy and space like after the kids went to bed to daydream and plan and experiment with things and figure out what I actually wanted to do. And I started a few blogs, you know do I want to do teaching blogs or do I want to do parenting blogs. I didn't like those because I don't know I just didn't. And then about in 2017 I got pregnant with our fourth baby. We have five kids total. 

Dave: God bless you. I know it's a lot you do. I mean my wife and I have two small ones at home and we're I mean it's just like a full time job. I mean it really is unbelievable. But well it's a wonderful thing that we have you on the call this morning because not only can you show us about your business you can also teach us your parenting trick so continue.

Krista: Yeah, yeah, I mean, and with that many kids I realized that if I wanted to have a career for myself, and I wanted to provide for my kids myself, I had to figure out a creative way to do it and that Yeah, so I got pregnant I joined a Facebook group of other moms who were due at the same time and we all got really close. And after we had our babies, we started doing this thing called House tours where we would go live inside of the Facebook group and show each other our houses so that we could all feel better like you know, we're drowning in these messes and toys and chaos and when it got to be my turn. They were all like Krista, like we all agree we wouldn't stage our houses we would just show the real message. Because my house is pretty clean for having four kids. And it was then that I realized you know watching videos of their houses not in a judgmental way, but that that used to be our house too. Like we used to have never ending dishes like laundry. Living out of laundry baskets or laundry on the couch or laundry on the beds or whatever, toys everywhere just all all of the time. And just ask them, “ Do you want me to help you figure out how to have less stuff because that was really the key. You know, I could learn that in hindsight I didn't become really great at cleaning my house or having a chore chart. I just had less stuff to manage. So that was my thing. I kind of knew it intuitively and opened up a finger on how to learn to overlap and band members versus going about four years.

Dave:  Just so we understand the big picture. How did you begin to monetize the business and how do you monetize the business now?

Krista: So I have only ever had evergreen courses. And when I opened up my Facebook group at that time, like I said, I had dabbled in blogging and podcasting. And I knew that I found something I could do long term, but I also knew that I didn't have time or the bandwidth to do one-on-one coaching with people. It didn't make sense to do that virtually. It's easier to do it with them. And so I put them into the group. And I just asked them, here's some ground rules for how we're going to treat each other. It's kind of a sensitive subject when we're sharing our homes and moms especially internalize that and make it mean something about them. So rose for decency, respect, showed them how to ask questions, knowing that they would start interacting with each other but I could use that as my market research for what they are struggling with? What are they, you know, what are their pain points? What are their hurdles? What are their roadblocks: create dialogue around it and then offer them solutions in the form of AI random as live challenges first, kind of like what you do. And now just to get people through it and figure out how to walk them through the process and troubleshoot it and make sure I actually know what I'm doing and it's making sense. Did that for free a couple times and then packaged it up into a little mini course. I think the first one I sold was $7 just to see if I can sell and I made like $100 in a day and I was like I did it like this is it?

Krista: Yeah, and then just continue to get people into that like that tiny thing and letting it grow and asking them the questions encouraging them to interact with each other and creating the solutions and now I still sell sell the same course it's been updated and revised continuously because that's what you have to do and it's a $300 course now. And I've seen what I've felt. Yeah. And is that your only offer? Is that the only thing you have any affiliate offers? Do you have any other streams of income within the same business?

Krista: You don't want to do your whole house but typically of course and of course that's what they need. Things like that. It's a little bit of an income. But then what actually ended up happening organically was the moms liked it so much that they're actually affiliates for me, and they just recommend it to their friends and they don't have most of them don't have businesses themselves. They're just recommending it to their neighbor.

Dave: Well, that's how we all start, right? We start by kind of tapping into our kind of warm market. And then that either runs out we've sold everybody or they've just we've sold them everything we've ever had for sale and they've supported us and we kind of said Well, maybe it's time we'll go out and learn how to get some real customers here. Or we just have a bad experience. A lot of us have had bad experiences with any home businesses or anything that left a bad taste in your mouth or something that you fail at that maybe maybe it hurts your confidence. It hurts your confidence that you can actually do this. 

Krista: And I think the biggest thing for me was the failed blogs, failed blogs that I had before, where I didn't know what I was doing I would just do kind of embarrassing things like write these blogs. I didn't know what I was writing about. And I would like to take pictures from Google and use them on my blog and people are like, You can't do that. Like that's actually, you know, a form of online that I'm like, like I didn't know that just trying to.

Dave: This letter is at the beginning of your career, then you're not being aggressive.

Krista: Right. Yeah. And I think for me, the hardest part is finding the balance of like putting myself out there as a mom sharing parts of my story as a mom, and then opening myself up to be critiqued for that which I think is one of the reasons I didn't like doing parenting. I was mostly the parents name was like religion, and politics like deeply personal. And you know, people who watch me and say things to me, yeah. 

Dave: I'm struggling with different things at this point than you were at the beginning. Right. I mean, a lot of our people are struggling with kind of just getting over the initial fear of launching something or getting on video. And one of the points I love that you brought that up, because one of the points that I always make is get used to being uncomfortable and overcoming challenges because once you overcome that challenge of getting on video, whatever you're afraid of, you're certainly going to have other things that are going to pop up such as the example that you just gave, which is a much deeper it's like Gosh, people are not getting results or they're not right you begin to take things personal and it's it the problems never stopped. But I think, how have you reframed? Did you always have a positive outlook or how have you looked at challenges so that they didn't break you down? But instead they in a way broke you down but built but you allowed them to build you up?

Krista: Yeah, so yes, there I think there's always a degree of the people who buy your stuff who just aren't gonna get results, and it's nothing to do with the product that you have. And I've definitely had that a couple times. I've had people who you know, will buy it and then because it's an online product, take it all and then file a dispute with PayPal. Just like what the heck like why would you do that? And then they'll send an email, you know about how terrible it was or something. It hasn't happened a lot. It's very small. But like you said, you're always about some percentage and those are judging and then I think that there is a percentage that you will always have where your content is great, right? And people and I've learned how to kind of reframe it for those moms, especially because they're like, I got this I know that it would work. I know that if I could just figure out how to do it. It would be amazing, but I just can't figure out how to do it. And I think that's part of the process with anything like sometimes you have to experiment like maybe you needed a one on one person or maybe you know our case of what I do. You need somebody to come into your house actually with you and to do it with you and that's okay. But I've been able to create an environment in response to that where I've been able to, you know, set up a co-authoring calendar with them so they can get together with other moms and do it together. You know, because I can't actually go to their houses with them but I can create, you know, an added layer of accountability for the people who are already there in the you know, in the ecosystem that I've created, so, yeah, yeah.

Dave: How important do you think a lot of our students and clients are using short form video because that's what's hot right now, you know, TikTok Instagram reels, Facebook rails. These are these are all strategies that were not around when I first started and I oftentimes find myself talking in a way that like a grandpa would like back in my day, we used to have to walk both ways uphill, but it's true when I started pretty much the only option was for horrible immunity to video, blah, blah. First of all, can you remind me when you look back at what it's been like, and what you make? Where do you think it's going or how do you make sense of all the changes that happen in this business because there is there's so many changes. And a lot of the old principles and strategies that have always worked still work. And so it's, it's like, I get it. We get a lot of clients who get caught up in the mechanics. I call it the mechanics of how this platform works or whatever. Versus the dynamics which is a lot of what you're talking about? How to Win Friends and Influence People, you know, how do I make people feel comfortable? How do I communicate, whether it be in person or on video? A lot of it's the same stuff. How do I make people feel comfortable and safe to want to learn from me? So even though a lot of things have changed on the Internet, what is still the same? What do people need to know to be able to succeed back when you started but also, what do they need to know to succeed? What is the same now that they can use to succeed that will always be a timeless principle?

Krista: So I think the thing that is always going to be the same and I love this question, because I've been diving into how to figure out how to use reels and all that in my business too, but even a bit deeper, that you need. To know that you understand barriers you know, do you understand what their day to day life looks like? For moms especially I know you have kids, right? So, you know, people need to know that you understand running a business with kids and that's a different thing than running a business without kids. And you know that you understand them, and they need to know that. You understand their problem, right? It's not enough to just understand them as a person. They need to know that you understand their problem, and they need to believe that you are the person to solve their problem and they need to believe that you are the person to solve their problem now, not later because you can convince them on those first three things, and they're gonna go find somebody else to solve it now. So those are the things that I think are always timeless and when it comes to the logistics of platforms, I started my current business in 2018. But prior to that, you know, I had dabbled in blogging and podcasting. And things were longer from then. And I think that everybody should start with creating longer form content, not necessarily because people are going to go watch all of that content, but because it's gonna give you experience and actually speaking out your message. Like I can listen back to my podcast, my very first podcast, it would be 30 minutes and now I can say the exact same thing to 10.

Dave: Didn't have to get it, sometimes you're communicating. I'd say mine's got more clear. I'm messaging. Wow. It's like I didn't realize how unclear I was about who I was trying to talk to what I was trying to say, and what I thought that the solution was it meaning that you know, not only was I was I unclear about my customer, but I was doing so many different things over here in my business that I wasn't really showing the marketplace, any consistency that they could trust or rely on. So I want to one key word and we interview students on the show every day and of course you're an outsider, you're not you're somebody who we went and sought out who didn't particularly come up through the legendary community, but we thought it would be a valuable conversation to bring in somebody who's already running our business model out, you know, with some slight tweaks, you're doing some of the older school strategies, and that's cool, and they're working for you and guess what, they still work. If anybody wants to go and start a YouTube channel or go and start a blog. However, you know, there's this you know, the principles are the same, the media, a lot. A lot of this comes down to not shooting the perfect quality of a solution you could sell to people's forgive my language. Bullshit built in bullshit detector starts going off when that is your marketing message. So how did you get comfortable in your own skin or because I don't care if you're talking to moms or you're talking to entrepreneurs, I sit right here, sometimes in a shirt that I just picked up off of the floor. You saw me breaking into my office house this morning trying to get on this. This call and I mean, it's taken me a while to really get comfortable in my own skin and just sit here everyday not need to be out you know, going live in front of the G Wagen. And being the MC because I felt Newars But human beings want to put on that front to come across better, more often. All knowing more, more of an expert, whatever. Now I tell affiliate marketers, you don't need to be the expert. It's not good. 

Krista: I think the biggest driver behind that was that I had to um, I you know, we had four kids and I yanked myself out of teaching pretty suddenly because I didn't want to do that. We still needed an income. My husband, you know, he had a job, or he's always been an entrepreneur too. And I was like, I was helping him, you know, to kind of support that business to get it up and running. And then we had the baby, the fourth baby, we have five total and I couldn't help them anymore. Because he's in insurance. It's more professional and like they can't hear babies in the background. Like it's not gonna work. There. There are certain industries that they're like oh, you know, the old people shut those kids up and everybody's like, we don't even care about kids anymore. And yeah, so I mean, it was a little, a lot of desperation. I think I had to figure something out. And I had to figure something out creatively. And like I said, I had that moment in that due date group of friends. But it really was like we got to get Alaska to Florida. We're too broke to bring it literally across the continent. We're starting over and it was the best thing ever for my motherhood. And like I said, I accumulated more stuff because once you pay some stuff, it's not enough. But yeah, I accidentally figured it out. And I was like, this is a thing. I know I can do it. And I know that I don't know, I have one baby. And then I got pregnant. Pretty soon we had to go under to my surprise, and I was like, I really have to figure this out. And so it was like, I'm gonna go live every day because I'm gonna have to communicate my message. I have to figure out how to get to know these people.

Dave: And so I like going, I'm going live. Yes, yes, my thing because you're your assets there. You can't run, you can't, we're here. You we can't go Oh, stop. We'll do this over and you know what? After a session or two, you just feel just as comfortable going to a little bit unexplained planet who gets to play some prominent role; it just gets easier. Do you have a better way to explain that to our clients who have yet to take that. Then it just gets easier when you do it. And it's gonna be awkward and uncomfortable at first. I don't know. I want to sugarcoat that I want to be like, Fine, you guys. It's no big deal. But the truth is, is they get to do and it's like they start sweating and they go to the bathroom and it's like, it does suck the first couple of times you're scared shitless and then

Krista: I think I think it is probably one of the most vulnerable ways to put yourself out there online because it's in real time. But it's one of the most powerful like you said, yeah, it's scary but like what, what is actually going out like what is the worst thing that's gonna happen? I will tell you I went live. Breastfeeding my baby. So the worst that could possibly happen? happens. Okay, like I just You don't need to know the details. It just happened. Okay. And it wasn't a big deal. No.

Dave: It's kind of how I got started. I started kind of writing and I realized that the words on the page matters. And back. Sorry, I've got some work going on. So hopefully, it's not kids. It's just blowers and stuff outside. There are people doing work outside as I'm trying to like a break in my office house and they're looking at me. I look half homeless. They're going, is this guy supposed to be here? You know, is this guy so I was gonna say something, but it was about hooks. Yeah. So I realized that the words on the page matter like the copy, it mattered, and I actually could say less if my writing was good, it was better, right? I didn't have to say as much and I even realized that if I want it to be really, if I want it to be really unpop every time I do something, our script. You okay? I preferred them and then I rehearsed the voiceover and then we put graphics over it. So you've, you've used writing the written word in your blog post, in a way that you deliver your content. How have you used copy or words to persuade? And what is your outlook? On the importance of copy and learning copy learning to write persuasively whether that be on a sales page and you're selling a course or whether that be via your emails, or even your sales, your social media posts? What's been copywriting? What role has it played in? Your business and how has your relationship developed with it?

Krista: This is a fun question. Because I've actually that's this year has me been or has been me distilling, basically four years of my content and like you would write write long, long, long long things and increase my sales that have done a lot better this year, is finding those key points that kind of go back to what we were talking about, like what do people need? Like what are the things that are always the same? They need to be understood? And so I use reels actually, you know, obviously reels are great to create engagement and gain awareness, but I use reels to practice. My messaging tells me of what I want to say so that my audience feels like I either understand them or I understand their problem. But I use my reels to kind of distill my messaging. How fast can I get to the point like how quickly can I make my audience either feel understood? How can I make them feel like I understand their problem? How can I help them feel like I have a solution to their problem right now? And I can say that I can say what I used to say in 30 minutes and 30 seconds. I kind of practice that and then I can play with that and expand on that in, you know, sales pages that need to be a little bit longer, emails that need to be a little bit, you know, engaging blog posts that need to be longer so that I can get better SEO. Reach right. So yeah, copy is is a breathing thing, but sit down times not so bad and yeah, I think that would be even the headline in your in your video is is important, even the headline on your on your reel, you know we underestimate the power of words and because we're such a video centric online marketplace and everything is dominated by video video video you know whether it's long form video on YouTube now short form video which is video video video, and we are as a community of marketers we are overlooking and forgetting the power of copy. And it's just it's not anybody's fault and nobody's doing anything wrong. It's just that the video works so well. And we tend to as human beings want to sensationalize something and it to be kind of our one hit wonder. And it's it's not it's as you said even era said videos can be scripted and headlines are important and can be is a message you taught you webinars in you know I would get make a big deal in my house like I'm a hotshot and everybody needs to be quiet started at eight o'clock because I'm doing a webinar and then I'd start it and you know, nobody would show up. And but I'd still deliver it because I had too much pride to tell my wife that nobody was on so I'd be like, a packed house tonight. You know, and I deliver the whole thing. You know what I mean? And there's a lot. That's one of the things that I relate to, and I really celebrate the Gary Vee, which is create the content and post it even if it's for one person, you know, even if even if only one person views it and I think a lot of us get so discouraged because we we've already our whole line of that feeling. Very embarrassing, very discouraging, but again, just like taking it as an opportunity to practice I think is very helpful. And the way that I stopped myself from comparing people was for about the first like 18 months of my business. I did not follow a simple person who was in the same area as me, you know? 

Dave: Hold on a second-boulder right there. I mean that that was something I had to throw the hat on. I mean, to me why? Well, I mean, first of all, whenever I mean there's a real gem. I got it, just celebrate it. That was it. But you know, here's the thing. It's just You said something right there and I don't want you to stop the thought but you don't follow any money in the same niche. And I did the same thing when I started. 

Krista: Well, I would like to say I was doing it on purpose, but the reason I did that is because it did fill me with a lot of insecurity filled me with a lot of doubt. It made me question those strong opinions and beliefs that I have now, which were getting, you know, I watch other people and be like, Oh, well, they do it this way or they talk about it this way or they have this opinion. Maybe I should also have that and I just wanted to get very clear on my own messaging. And I wanted to be able to infuse it with my story and my experience of moving Alaska to Florida, right. Like that's a good story in itself. Then I started looking to see what other people do. You know, for the purpose of collaborations, you know, what kind of gaps can we fill for each other? How can we pollinate markets and things like that? I forgot what I was saying. But it was, yeah, it was too easy to kind of take that on and I didn't want to do that. I didn't want to feel bad about myself. I didn't want to feel like I was behind. Especially because I was doing this. You know I had a baby when I started she was six months old and I got pregnant and so I was doing it while I was pregnant and breastfeeding again. Like my attorney has been slower dealing with life and feelings and everything after about four frustration levels tend. to pile on the inadequacies and how we're not good enough and how we don't have enough followers, love, love, love, love. The suggestion in the idea and the reminder of really cutting out the noise from your own niche because you're right. It's so much it's so much more difficult to compare yourself to somebody in a different niche. Men are probably just as bad or worse than I would guess then it's really and written the same exact things and it was just kind of confirmation like I'm so glad that I cut that noise out so that I could get really clear on my message so that because eventually you get to a point where you do need to branch out and talk to people in the same arena as you just for growth opportunities, collaborations style opportunities. And I think that if I hadn't done that there would be no way for me to stand out because we would all be regurgitating the same message basically. And I know so clearly now how I can rent it myself from people who are doing the same things, sell, you know, the same type of course who talk about the same kind of thing in my own unique way and it all comes down to that copy, whether it's your written copy or a video topic

Dave: You know, we've got a tagline on the front of our website, which is, you know, online marketing delivered simply and with integrity and I think I wrote that line six years ago, something like that. It's still true today that I haven't thought of a better one. You know, it's not deviating away from those ideas and sticking with them a lot of times and I like what you said. Getting quiet, quieting your space and cutting out the noise can get clear on what you want to say and what you want your message to be. A lot of people just say, Krista, teach me the strategy. Just tell me what to do and I'll do it. Almost like this. Click on reserves like people have printed pinching things from if they've been I don't know what they come with an attitude a lot of people come with an attitude of and I'm sure they do it in the parenting space as well, which is just Yeah. And what I tell people is you got to participate in your own success. You can't get mad about the results you didn't get from the work you didn't do. How do you explain the work to your clients or to your audience? And also remind them that it's going to be hard but it will be worth it. 

Krista: Create content. Even if it's for one person, you're gonna create content, even if it's for nobody, because online content is almost all of it is evergreen to some degree. And that's how you get started. You just write the stuff, you just write the post, you make the email, you write the blog, you make the page, you record the video, you go live, you just do it and build that momentum. And I know that's really hard for a lot of people and I've got my own experiences with this to where you know there are some times that it's like you've just had to do something you just can't think how to take stock. Thinking it was gonna be the person that made me successful and it was like that did not work. And it's because I hired them with the intention of thinking. They'll just do this for me and it will work. And that wasn't enough you know? So yeah, just any small thing you can do. You can't create anything if you're not moving. You can't and it doesn't mean that you have to reference or run like I definitely couldn't do that. To that degree when I'm, you know, literally giving birth. I had to slow down but there were still things I could do. 

Dave: Right. I was still able to create engagement within my community. I was still able to focus on the water. It was just a moment there's a lot of people who said, Well, I've been doing this for two weeks or I've been doing this for two months or whatever it is. And or I've been doing it for nine months but if we take a deeper look, there's no consistency. It's sporadic. It's a splatter here. It's a dabble there. It's something you remembered so you logged in and did something and maybe you were excited about it for three days. But then and if we're you know once we dig we can get to the truth but that doesn't matter. Everybody has to live with their own truth right we have to our successes in part gonna be dependent upon how honest we are you know how long people that were. Obviously getting started or starting over taking the first step is the biggest step. But this consistency piece you'll put into it. What's an Do you have any examples how persistence has paid off in a massive way for your business?

Krista: Yes. Yeah, consistency is definitely essential. When I first started my business, I committed to like five every single day Monday through Friday, every single day for 90 days. And I committed to that because I was like I want this to work. I was good, intuitive and logical. And I had an intuitive feeling of like, this is what I'm gonna do. That sticks. I enjoy it. I'm good at it. I believe in it. So I'm gonna stick with it. And so yeah, I committed to doing a live video every day for 90 days. And I knew that it would be a changement I knew that it would run to people without I don't know why I went to do it, and I ended up loving it so much. seeing so much traction that I stuck with it until I got pregnant. And then I got tired. And actually no it was, it was I actually had her I set a goal because eventually I was doing these live videos and people were like, where's the replay for that video you talked about? And I'm like, I don't know you're gonna have to look through Facebook groups and so that's why I started my podcasts so that they can easily find the episodes we're looking for. And then I set a goal to record 100 podcasts when our fifth baby did that. And then I had to figure out what might even be and I decided to deviate other actions to that as your business grows you start to have to change things you know hiring help, hiring people to make better you know, better quality podcasts, things like that, but the I think the biggest takeaways and it's consistent with some other things I've been thinking or studying lately but your your your point that you're making the tease out of what you just said when you were talking about consistency, also alluded to it earlier conversation and that's removing things or reverse or add adding groups.

Dave: It's also clear that we're to be sitting here saying and look like you're well rested as you go forth. You have to be using some strategies. Okay. And this is my takeaway from my conversation with you today. Is that both in your parenting strategies as well as your marketing strategies? It's really about what can I continue to take away that can come you're out my business and where I can find what can I do is as far as your marketing Anyway, look, what can I build to MIT to or on a regular into truly, you miss it, and then you realize, Oh, I better put that back but I bet your experience with yourself and your clients is that you take you get to weigh things out if somebody's got kid but also you'll take things out of your business and realize my accurate here. When I walk into that house, sometimes men are on my p's and q's. I got to be fully suited with all my armor of tools and resources. So I know that I want to be the best dad that is not affected by that. No they are frustrated by all these other cluttering bull crap things around. And then I ended up taking it out on my kids. I end up saying the phenomenon then they really, really do what's the secret is it's what you're not doing? The secret is what you’re not doing.

Krista: That's exactly it. And there's say, well, I'll talk about it from the business in the home perspective, but one of them is that getting rid of some home makes it hard to love your family. Right because like you said, these messes drive us crazy and then we take it out on the people instead of taking out on the stuff and get rid of the pointless stuff that stuff doesn't have feelings that people do. The same is true in your dad. Same is true in our business like for moms and parents.

Dave: I watched a lot of Warren Buffett and Charlie Munger the last couple of months just trying to make myself more and more. I just listen to guys who have lived to be 90 and 98 and are so rich and so old that they don't give a shit anymore and they're just the only can be let's just at least go out there right now.  Look, I've sold them all. I've bought them all. In my 12 year career I've seen the gutters of the internet and I've seen the top of the mountain and you know what? I just choose to just not participate in any of it. You know, because what I've realized is all the glitz and glamor, all the fame all the you know the the just be the trash and the flat data before for for sorting out you might be many minutes late And what I needed to do was to reset and start over and do what I wanted to do what I own that season of st when going through a season of removing and decluttering and focusing on what's important and that is loving people using things and that's the same philosophy that we teach here legendary don't all emotional about your platform about a book about if they ticked you off or don't be like oh, did I do something other it's just an algorithm just on lunch been started their business support board made me step more or less supported as I'm doing something, not go to her and be like you know, a lot of support from you lately. Since I've been. You know, I mean, folks, if you can't walk, you can't sell your husband. You can't persuade and influence anyone else's golf. Is this the basics of like Buffett and Munger that's why I like the principles you're talking about. Not all the crap. The latest guru. We went through this pandemic. They're just you know, going into a classroom and teaching is an absolutely wonderful profession.. Wow. Where are you going with all this? And where do you add that your life would be if you hadn't started this?

Krista: I see myself continuing the way that I have already. Because it's so simple and I can sustain it that way. I will keep teaching and doing this but I want to branch off into teaching people how to organize their  lives. I love my work and I love motherhood. I think it's a great way to build sustainable families as well with flexibility. If you have a lot of kids who like child care, it's very difficult. Like if I can help other people start looking into an idea in their head of trouble for them. Maybe show them some steps along the way. I would love that. Like decluttering which is like to me I'm always like, I teach to declutter, and like that sounds weird. It's so much more than that. But I would have figured out some way to still do it through, you know, intimacy which was one of the things you know, shouldn't be a midwife should do, like midwife we are doing we are doulas and I'm going to tell you something they are life they changed our birth experience.

Dave: I remember being going with one of my plumber friends and we got down in the back of a of a takeout Chinese food restaurant that grease trap it overflowed down in a manhole and I had a I had a spiritual awakening you know as I was I had my boots in the down in the sewer and I'm I mean I'm in every thing under the sun. I realized that just wasn’t what I wanted to do with my life anymore.  Because the secret is, if you can figure out how to sell or coaching or events or be an affiliate marketer, and I just say those because that's what I teach. I don't know E-commerce. I don't know how long that's going to be around. Is it a female only group?

Krista: Dads are welcome. At the beginning when I first started. I kind of felt out the community to see like do you guys want dads? In here? Like what do you guys want and a little while everybody wanted it just moms because I had started working for friends and we were doing big things and then as it grew they wanted to get dad’s opinions on things and now there’s dad’s who want to do this and support the mothers in their lives.

Dave: We've had your information up so people know where to find your motherhood simplified Facebook group and then simplified. And hey, man, did you tell your husband I said hello even though you know he's not here and doesn't need to be part of this business. You're the sole face of it and the sole kind of operator. Is there anybody else who are you a solopreneur in this business kind of growing I had had a bit of a baby we can get some training

Krista: I’ve had people come in and do things but it’s been  robust and running to hire somebody. I want my husband to come in and do all the time because I'm like a man, and I need a lot of support from my dad.

Dave: Yeah, for sure. But you know, man wow. Never underestimate the power of speaking to both mothers and fathers and never underestimate your, your potential and I know you know that and you founders are mentioned as a way to work out but each journey is different and unique.

Krista: Yeah. There's so many more things we could talk about because this is kind of where we're at to with like, what are our like freedoms for this? Like, I want him in more. You know, I don't want to be somebody who's like, I'm going to spin. I don't want to do that.

Dave: Yeah, I will definitely follow up. I'd love to talk to you again. And yeah, be Legendary. Stay Legendary, and we'll talk to you soon. Okay, thanks. I see Christa. Alright my friends. What a powerful conversation, what a rule example of somebody's principles, and they're complicated. Instead of finding out how there's a guy named Dan Sullivan, another business consulting group and community called strategic he wrote a book called who not how and sometimes it's about finding out a lot of times it's final Who is the person who can help you? And and in that with that philosophy people become really valuable in you take a lot of the stress off of your own shoulders because you don't always need to find out the how that's one of the reasons why we can we have because we, we've happened to be the hoopoe, a lot of fun you know these are strategies that were more worked really, really I want to thank commodity simplified for coming on and delivering so much value today. It's really incredible. Speaking of if you're brand new, we've got some, we recently had a massive, you know, accomplishment on becoming the sixth fastest education company that's privately held in America. Have a great day be Legendary. We'll see you back here tomorrow for another episode at 10am. Eastern time, get out of here. Peace.

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Below is the transcription for this episode:

Dave:  What's going on guys this is Dave Sharpe. Welcome to Wake Up Legendary. I don't know about you but I need to wake up Legendary this morning because I woke up kind of average and that's not okay. But I got a guy this morning who's going to help us wake up legendary that's for sure. And I know he talked to him before so here's yet another person who you know you can go back in time and you can see, you know what they had to say before and kind of track their progress and yeah so RJ Welcome to the show brother once again.

RJ:Thanks for having me back. You're welcome and

Dave: You're welcome and you do have your coffee I have. I have mine about what happened on the boat.They've adopted that phrase I guess so good for them.

RJ:  And there's another really good one. I also sell merch on Amazon and one of my shirts says I'm really sorry for what I said. Honey I'm really sorry for what I said about the boat launch. You know? It's like chaos, you know? tests every marriage. So my wife and I go every time we go to watch this thing because it's big. We're like, you know, this is gonna be the best marriage test for us. When we are through. We laugh about it. And it's always something that happens but yeah,

RJ: for you that you have your wife out there and that you guys are you know, working on your marriage together and that way, Man, she's my rock. I'm not gonna I'm not gonna lie. She's my rock. 

Dave:  Me too, man. I can relate to that. I'm very grateful to have met a good person. You know, I've been listening to a lot of Warren Buffett and Charlie Munger tapes of audios and very boring annual meetings. Like yesterday I watched about two or three hours of their 2022 annual meeting and here it's just these two, you know, ones 91 ones 98 And they're just sitting there. Just no script. Same same thing that we do here. No scripting, no nothing. They get up in their sixth biggest company in the world or something. I mean, he's there. Berkshire owns a lot of apples and a lot of Coca Cola. I mean, they're big, but they just get up on stage and just kind of talk and answer questions and one thing that both of them say is that your life partner is a much bigger decision than any business decision that you'll ever make.

RJ: There's tiktoks in fact, I almost do what the guy the other day said exactly that, that decision, and I was married once before and without vilifying her in any way. To great kids out of that marriage. But, boy, I'm telling you, it took me 10 years to stick around. My wife sticks around for 10 years for me. I just said you know when I make a mistake, I'm okay with that. I just don't make that same mistake. And I'm as loyal as all dogs. None of that stuff, but she's finally like, it's been 10 years, man. Either just put a ring on this or lose it. I'm like, Well, okay, yeah. So I had to learn from that, you know, that whole thing and the best decision I've ever made. So 

Dave: Well marrying my wife was the best idea i had as well. And, and, you know, I think that for those of you out there who are like, you know, wanting your marriage or your relationship to improve or you're wanting that perfect person that soulmate, you're wondering when it's your turn to have somebody and there's a solution for you no matter what situation you're in. Yes, that is to raise your value and that is to keep your side of the street clean. And that is to focus 100% on you. Whether you are married or whether you are looking four years old and you're single, because if you raise your value and if you focus exclusively on your side of the street, what does that mean? That means your business or your Wow also not making people pay for you focusing on your business, right but it's on a hey, what are the best things any man can do is sneak out of the house, okay, and go to therapy.

RJ:  I find. It's like, if I can trim what I bring to the relationship and how I can handle mine. I don't have a whole lot of control over Dave. You know how this is a great segue into what we're going to be, you know, into this great business that we're in but I've been waiting my whole life to find affiliate marketing. I'm not kidding. It's like that button clicks just like every box check for me, right? Like I don't have to deal with customer service anymore. I don't have to. I just have to be super informative, and I've got to prove my point to people. I have to give them validity and their purchase in confidence. That's my job. To explain that 57 years old to your wife. I'm going to go on the internet. And I'm going to go on tiktok and Tell people about my life and little clips and I'm going to segue into the things that I believe in. And do you know what kind of life it takes to go there? I mean, because she knows I'm not going to drop the ball with my other stuff. She knows if let's say I had a really bad month or something. You know, I have my contracting company. I just picked up another couple jobs. I'm kind of let go of what's important to me. Go I have this is my main focus. And but for a lifetime, that's an NSL thing. With all the respect of my first wife, she didn't have that. That vision no matter how even if it didn't affect her financially, she couldn't handle the non predictability of it.

Dave:  I can only speak for a man or let me just speak for a man when a man takes care of his business and a wife or a partner can feel secure, that you're not going to drop your other responsibilities if you're gonna do this. Yes. That's what you just said. And I think no matter if your partner is a visionary or she's a non visionary, like my wife is my wife has no entrepreneurial thinker. She's not a she's not none of that. None of that. was happy at her job at a homeless shelter brother my wife was completely pissed at me. we would get in fights after she had quit that job, because I was like, quit your job and we'll come home and you know, and then she you know, when we when I would be an asshole she'd be like, I don't know why you asked me to quit my job. But here's my point is is that you said your wife knows that you're not going to drop the ball and the other things and I think if you're looking for your spouse's support, if you're looking to persuade and influence your spouse and get them on your on your, on your team number one, don't make you doing this business be something that she has to pay for or he has to pay for. Don't make it a burden to them. Because now all of a sudden you've started this new business and you're never around. You're always edgy. You're snapping Leave me alone, all this kind of stuff. What do you think in your family's mind that business is going to become a thing that's stealing my husband or stealing my dad? It's going to be an evil thing. So here's the magic, the magic to building a business and I didn't learn this until 10 years after I started the business. I did this dumb shit for a long time. I thought that my business was so important to what I was doing and I was making a lot of money. Personally, I made it made it fit my you know, I'm always walking around on the phone in the house and all this shit and I'm just dominating the space. But now what happens is now I don't even know my wife and I work together but I only want my kids to know that I do the business because I don't want it to burden them. See if something's in my life, and I and I'm saying this is going to be my freedom. But it's a burden to everybody else. Of course, they're not going to support me and they're gonna hate it. Right. And so I also have to learn how to grow up. If I'm going to do this thing that's not going to bring an immediate revenue then don't go quit in freaking your family out. 

RJ: I'll segue into my tick tock a few days you know, I all of a sudden gotten a lot of traction. I've got several videos with multiple million views. And not the ones that I thought that we're going to do millions of course. I'm getting hundreds of new followers a day, sometimes 1000s. And I got on yesterday and I set up a little studio here dude, you'd love it. I got this giant big screen. It's like actually six hours right? That's good and so not to wear my glasses. I got a 40 inch screen right here and I can show I can teach. I can say hey, my whole thing is I welcome anybody on there just to disprove me. I want to go on. I want you to test everything I say because when I got on here, a lot of people didn't tell me the truth. Right? Well, when I say things, that gal I know her name. names aren't so great for me but I know every GM or Brazilian. That's so fantastic. And you have no idea. She's just wonderful. And I said she was crushing it right? Yeah. And I'm on this. I'm on this Tech Talk, man. I got the slide going. People are just flooding in as follows . People are sending me stuff there. I've never even heard of it. I don't even know what that means. Like the ding ding dang diamonds and and all of a sudden I'm in the middle of this thing like rose from all chromogen really just talking Let's get you jacked out of this idea that your fear is going to protect you. Your fear is lying to you. Only true if you believe it right. If you believe if you believe you can't do something I'm not going to talk you out of it. You know? So anyways, I'm just jazzing it up and I'm like, I finally get it I finally end the vibe with this live thing. I'm going to do this three times a day because I'm like pennies from my next level with legendary. I'm losing things right and so I want to educate people. I want to get to this next place and all of a sudden it's just like literally shutting me off mid life. Like you're a bad person and you have done all these and then they send me a list of things I could have possibly done and with all due respect to them. I'm not as clear and just bad about them. I want to be accurate and constructive here. But after working seven months on this and now I'm becoming more omnipresent thanks to Matthew or actually Josh and you. I'm getting more and more but my main account is still TikTok and so I've never encountered anything where you're always in trouble and you have to prove your way out of trouble. You know what I'm saying? You were assumed guilty. You're already guilty. It's just with this. It could be this. This number of 1000 things that you did and I'm like, Just tell me the thing that I did and I won't do it

Dave:  Yeah, we're in a massive brawl. We're in explosion mode right now. I mean, everybody uses TikToks in explosion mode. Everybody's in explosion mode and it's they're just trying to keep up and figure out you got people on your live I think the thing with us marketers, they're there. Because the platform is being sensitive to people reporting stuff. I mean, ultimately, that's what's happening. That's why if you get an account flagged that's why that's why it's getting flagged because people are reporting it. And who knows what other technology may be once somebody reports it they go and they scan all the video and see it was it was a you would you would spell it out killing right. Maybe that was a word that I don't know. But I think for all of us, because these platforms are so sensitive. And because more than anything, I think that, you know, large masses do not respond well to motivation. They, they, they interpret motivation as somebody who's trying to scam them, right. Like you're trying to say it's okay, you can do it because there's there's something there's catch, and that's what I would say 99% of people think right 1% of people as you and I that's the people who respond to a message and are willing to you know, maybe it's more than one person willing to give somebody a chance or to look at it or we're open minded to business opportunities or whatever Have you ever noticed that the accounts that are just meme accounts and there's no inspirational content at all, though, they're just funny, and they're humorous, and sometimes they're a little bit negative. You know what I mean? They're almost self deprecating, and they're, you know, it's just these meme accounts. They just go crazy. And so I think the question is, you know, how can, how can we, how can we introduce our message to the masses in a way that, you know, maybe they'll, they'll receive it a little bit more, and I don't know what that is for each person. It's all about volumes, right? So it's turning the volume on maybe the humor, or turning up the volume on maybe, you know, on maybe pointing out the deficits of what you're doing right? So you add a little balance and not just make it look like it's all great right? But it's about the levels of volume of your message in what do you determine up and what do you need to turn down to to, you know, figure out this middle ground with with your audience, you know, where they you're not pleasing everybody, but you're also not you're also not getting you're also not triggering certain people to where they're like, I don't believe it. This is unbelievable. It must be a scam or something like that. And I'm not talking about you specifically But I do think overall, when we start marketing, we want to go out there and convince them to try to change everything and say you know Oh, you guys got to just see this. This is the best thing ever. What you're doing is stupid. Just look 20 years into the and that can be sometimes I think a little jarring for people and hard for them to believe. And so I think that that's another reason why the claims don't work. Big claims don't work. The masses don't believe them. But if you were to say look, here's a way to make an extra $20 A day online. The more we bring everything down to a really believable stay. Add a little bit of the tone down the inspirational motivational stuff. Tune Up the humor, tune up the storytelling stuff to eat. You know what I mean? I mean,

RJ:  Well, you want him to be able to digest it, right? Yes, there. What we forget is what I have forgotten in the past. You know, they're coming so many people are coming into this for the first time. And so, we're cumulative. You and I are already well, you're 1000 steps down the road I maybe 100 Okay, or 50 but what I sell or what I market I don't sell anything. I'm an affiliate marketer with validity, transparency, and free education. And if I might tell people Yeah, I because I'm pretty. So it's like, well, if other people are doing this, why can't you know why John can't kill papa Don's out there? Let's see here Mr. To use that word. I just use a lot of old school terminology and that's what I got to work on. But if he's out doing it, and these 15 year old kids don't want it. Why couldn’t I so what do they all do and where is the year comes to commercial for legendary marketing. I'm not being emotionally paid here, folks. A plus B equals C and it's all a simple man like me. One is I want you to just tell me, I don't. I don't want to have to go figure out someone else telling me the truth. So right now I've changed. You know, I used to do a lot of this stuff originally. That a lot of people do. You know you, I was excited that somebody did right and I have done pretty confident in that name. Because I've done everything man. I'm 12 years old. I've been in business my whole life. I've had several businesses. I've been

Dave: that is a mainstream term. Now. It is a term that people get side hustle like a mainstream term. It's not just it's not industry jargon anymore. 

RJ:  But now I just I want and so I'm borrowing from the information that I know and you should always speak what you know, if you if you don't know anything of the companies that you're recommending, or or, you know, don't don't let people think that you're associated with that company or if you're coming with information. I'm really careful about wanting to have a personal experience with that, just like my affiliates that the companies that I represent, I feel very strongly about. I feel very strongly about what they're after. I feel very strongly about Clickfunnels. And I could tell people 1000 reasons why. And I can tell them the history of the company. I can tell them about the owner of that company. And so when when you have that on your arm with that kind of information and you have a computer and a 40 inch screen behind it, you can just pull up let's go on. Let's go check it out. Yeah, because I thought it was just too good to be true. Well, it's not too good to be true for me. It's not good, too good to be true for the gal in Peru. It's not too good to be true for Josh. And so my job is to make them believe that they have that person inside okay. And what was such a mouthful five minutes ago, is most people won't do anything with this information. But if I can get them to hope in this situation with just a small investment. This teeny really didn't even see if that's something that might be right for them. It may kick their optimism for some other part of their life. That said, less than thinking well, people can do real things. 

Dave: Yeah, absolutely. Absolutely. We're never going to stop being haters and people who are envious. You know, Charlie Munger talks about envy and he's in Buffett to says it's the number one thing you should delete from your personality I envy you. You know what I mean? And I mean, he refers to seven deadly sins. And even though I think they're both agnostic, but just to kind of relate how important it is, it's like, you know, man, this this, this envy thing is a big deal. And that's all it is. I mean, somebody says, What are they flagging accounts on on any platform? Is because of envy. That's all it is. I mean, whether it's an envy of the person who's sitting in a cubicle somewhere, you know, who says, I don't like this video, that it's usually user generated haters, who or whatever. We don't really know but we don't really care to know because it's a game and you have to learn how to play the game. It's just like Buffett and that is making it absolutely unfair. It just obscene right now the money what good is it going to do for me to try to be envious about it or whatever. It's just it's or even. It's just a game to them. It's not even a it's just, it's like, it's like playing chess. It's like playing checkers. I don't want the poker chips but it's not like that at all. It's like playing chess. It's a game and you just have to strategically continue to build your, your, your machine, your digital real estate. And it can oftentimes be a game of Whack a Mole, unfortunately. I mean, they're in this digital world where you're creating a free account on a platform, you know, like Facebook or Instagram. You didn't pay for it. So don't complain. It's just you okay? Yeah, you posted a bunch of videos, but if you're smart, you save all those videos. And you now you have a 50 videos. Okay, you'll build an account on that account that pumps lots of traffic, but the truth is, even a tick tock account doesn't do you any good. If you have a million followers if you're not continuing to publish content, it doesn't matter if you lose the account or not. It's nailing the content. It's never in the content. It's learning how to create a marketing message or write a marketing message just like a comedian. It's learning to write a joke and deliver the joke and make people laugh. Well, this is learning to write an ad on Tik Tok. That's true, right? Because we are just writing stuff right on the screen. It's learning to write an ad and to publish that ad and to get people's attention. It is what a lot of people do. If your message works, it does not matter if you have zero followers anymore. It doesn't matter because if the message is good, and people respond to it, they're going to these platforms nowadays and are gonna push it out to more people. A follower count is not as important as just good content that gets pushed out. Sadly, it's not as important any more and I'd like you to talk about that. A little bit. We're titled here 50,000 flowers in 48 hours. I love and I hate these kinds of examples. I love them because I'm like, crazy look at it and I hate it because it might give a false expectation to a person that they're going to get a huge result and when they don't, then they get disappointed but that does tell us how the hell you did it

RJ:  I'll back up and I'm gonna address what you just said because I'm not envious of their success, meaning I want those good things for them. But even my boy ian, He's the one that talked me into doing this. Okay. And so, so it's hard not to compare your success with theirs and I've had I just, I'm thrilled. I'm doing well, still more inconsistent than I am when I'm building exactly what and I understand that but it's funny because I caught myself doing that. I'd go look at Amy or Phil and all these people that I really like. And it's like, well, how can mine not turn at the same as theirs and then I had to get back? Phil said it best. He said, I had to get rid of all that and I had to become a teacher. And that's my new role. I thought it would be a fun way to live your life so as far as the videos I'm at, I'm at that place where I want to go. One of my students if you're here, Cam Hi. Him and his wife have become I feel like I've known him like I've known him my whole life. We're kind of very similar people, with similar backgrounds. You know, and he just got his first commission the other day he just started and so it was just like casts you know, so proof of concept, but I'm at the point where after the Josh Smith, five day challenge and that just that changed my whole perspective. Omnipresence and and I had to do what he did and and see outside of myself and realize that these other platforms are places that I need to be for this reason. And then I see Stacy law, you know, I see Bob Hosek you know, I see all these people on multiple platforms, and I'm watching on my, I use ConvertKit, but I also use my Click Funnels a lot, and I go in there and now I'm on there every day and there's just all these leads and it's like, well, they couldn't be from all from Tik. Tok. It's this giant jump, right? It's from that Omnipresence and it's from these other places, and they may not be clicking me with likes. resonated with my message and they're coming in to find out more about what I'm talking about, which is my goal. Because the more people I get in the pipeline interested if I do my job correctly, and I take away their fear, and then there's, there's conversions there. And I'm not I'm not going to just focus on the money. Money's part of it. Yeah. But if I if I pull that focus on the off the money and because and don't people I want for you what I what I'm experiencing this, you know, and if you resonate with that, and you answer all their questions, there's certain people that aren't going to ever take a chance and might just like the idea of this people who buy the blueprints that feel that way that's which is crazy. So but by the time they get done with me, that's still there so they have to live with themselves in five years. And they'll go online. We're respectfully with all these people, and I understand they’re scared but I've been that way my whole life for three years. To make a profit in my contracting company. I had to work two jobs while I had my company, three years, and that's another explanation I could do. I could do it. I just do it the whole time. And when I try to explain to people as a business owner, you know, okay, one of my trucks is one of my trucks. If you just take out just to fill it up with gas, it is more than most of the items that you feature on this channel through legendary battle, an insurance bond licensing up and up and down, and you can get into this business and then you have payments on stuff every month. This is for almost nothing. And so it's your time and it's your time and your ability to just like you said, Exactly. Just continue to tweak things and bring your soul. who You are to that digital tweet, and never lie. And I found what you said is so true. A salesy stuff I just do, it's just a turn off. I know some of these people are making gazillions of dollars and I'd love to be there too, but when they openly see this 75k I made last month internet That's just too much for my brain and that's great. Now there's people that do it really effectively. a blogger, started a few years ago as a waiter and now he makes a lot of money on YouTube. And he's on the other platforms but he's really turned it into a machine and to the importance of what we're doing small, short, short form video. But the big ever evergreen which is is is really being implemented on YouTube and a blog and a play, play a blog, to where they can't shut me down rarely or to have a really hard time I can segue on know, and

Dave:  I want to Talk to you for a moment everybody just segwaying or really piggybacking on what you said about the long term because you were like, well, it took me three years in my I think you have a land unless I've done more than that. Okay, so yeah, it may have taken three years to turn a profit. But that doesn't mean you didn't make any money that time folks. This was not used by business owners. You probably still took a salary, right? I mean, it's not like you live homeless to pay yourself. Pay yourself right, people. Let's clarify. The business didn't make a profit. There's a difference between being an employee in your business and then the leftover profit at the end of the day.That's what I think. We really we really, I didn't even realize that it was like, Okay, I own a business. How do I treat myself in this business, especially as it starts to grow? And it's like, well, you treat yourself if you have a business like a landscaping business, or even if you want yourself in this business the same way you pay yourself, look at your salary or look at your living expenses. You pay yourself enough to be able to live but then the rest you have an option. Either leave it in the business, reinvest it, buy more equipment, in the case of landscapers, lawn equipment and mowers, things of that nature. So when you pull that job you don't like right you know, you don't like the guy who's you know, this is his first job. You got some equipment for this business because it's got such high, such low overhead and high profit margin potential. What I would recommend to everybody, right on, give you some actionable is look at what you would what you need from this business, not what you want. Not what you what you you know what you like, but what you need from this busy week, pay yourself that maybe it's 250 bucks, maybe it's $100 maybe you don't need anything, I don't know. But then you take the remainder. You take now you also need to assign each month, look at how much you made. Figure out what tax bracket you are putting in a separate bank account each month. Make sure you don't have a big tax bill at the end of the year. But after you've paid the business bank account, you've moved that money into your p&l. It's $200 you're just getting started $200 But $500 leftover from this week. I got a 200 dollars salary or my supplemental income but I got $500 left. This is where the magic happens. This is where the magic happens. So you take that $500 And you go and open up a Vanguard Index that tracks the total stock market. Don't take it to an investment planner who's going to charge you 2% of your total balance where they make money or not. Don't put it in Bitcoin. Don't do something else stupid. Go open up a bank card that tracks the entire stock market and just take half of that $500 And just put it away in the stock market in an index fund that you're going to let sit for the next 10 years. If you don't believe that's the best way to invest your money. In the stock. Then go listen to hours and hours of annual reports and annual meetings and audios from buffet and other people like I have right now. I can tell you that. Even the world says what I'm going to do and every single dollar and profit from Berkshire Hathaway goes to charity and the money that's leftover from my wife. They're putting in an index and they're just gonna leave it there for her because that's what I want done for her. So that's what you do. Now all of a sudden you got that $500 you split it in half you put 250 to a vanguard index fund that tracks the total stock market. This is not financial advice by the way. You listen to me your mind, bro.This is just what im doing im another high school dropout, not financial advice. But hey, and now even got $250 leftover inside of a damn business bank account in your business has got a little bit of cash and you know, you wanted to buy some some traffic or some advertising or you wanted to so it's like you got to learn how to operate inside of a business and maybe we'll do a training on the on the basics and fundamentals.A lot to learn and it's not as bad as it seems like everybody looks at a business and they hear things like this. Make a profit for three years and you start to see they really are good for you as boring and not good. And that's why we go to retail therapy. We just say fuck it I don't understand it anyways. To shopping and spend my money because that makes people feel better. Right? And or just stay in our current situation always looking for that next miracle. Well, it's kind of like the end of the movie and Dumb and Dumber. Walking down at night. Seeing that Jim Carrey and Jeff Dunham are walking down the highway at the end of the movie and they're like, Well, you know, but what an adventure and bustle of bikini babes comes riding down the highway and they go they open the door they go we looking for two guys to rub oil on us all insurance would you guys be interested or and they go you know what? Just back that way towards that town we just came from. There's a bunch of people that they're probably fine two good guys to help you out. Right. Okay.

RJ:  What you said is great and I'm glad you pulled that out. Because when it really is a leap of faith commitment. And so we all know there are different forms of religion in the world. There's different forms of self love. There's never been anybody's faith in them in a million years. But for me, my soul is connected. And so if I, I believe I say I'm going to do this thing. This thing that not a lot of people did. And I don't care what anybody says. And I don't care what the haters say, I don't care what the circumstances are. Like I said, I didn't make a profit for three years. You can't survive three years on credit. But I worked other jobs where it's that leap of faith and what happens with that in those three years is my options got better. And then you see the market like I do with markets like Matthew was what Dave was talking about that great. Click that little line between the lines, that little piece of meat that hangs in there, you know, I'm like that's what they were talking about. There's another inside business

Dave:is your landscaping business at a point to where if you wanted to sell it 

RJ:  Other people that see me at my age. I've had people because I have very enviable contracts with large Yeah, but I've pared down. I haven't had to even go out because I have wonderful people. Small company but I overpay them and Their problems aren't made up. These people say that's my only guarantee  Expect bad news. Yeah, I can help you fix it. A lot of people for obvious reasons in business. They don't. They don't trust their boss. The boss hasn't. They don't care about Worsham. All I know is I've met his dad in Georgia and as long as I've met his mom I know it's past as well. And it's unusual, I know. But no matter what the news is, we can deal with it. If we got\facts that we're dealing with, for obvious reasons, but that leap of faith is what gets you going and you and that's that mindset people. Just because we're all a mindset is faith in faith. You can do something, right? If you believe you say you can't. You're not gonna and if you believe I'm full of whatever because I'm telling you this work for me. And you're scared because I a lot of older people that are technically challenged. Moms 92 years old and she can just go and buy a well disordered iPad figured out that's the kind of person so you get one life. What are you gonna do just going to Robert park ? A lot of people's 401 k's are gone. You know, a lot of people's pensions, you know a lot of people are getting released, you know? He's like, my wife just got brain cancer. I just paid for my wife's brain cancer. Back then I got a heart attack and my job of 25 years let me go and, and you want to feel humbled by your reality, I don't have right. And so he's looking into believing and I'm just gonna give him an option when I find I find that if I am or they come to me and I want them I want them to go. I trust that dude. Because he tells me the truth. See what he Yeah, and and so that's all I'm gonna trust. And the upsell super straight. Video man. 

Dave: There's a great way to market and persuade. And it's to do exactly what you're saying. And it's what I also recognize in Warren Buffett. Right when I get obsessed with it, I really do get upset. I kind of all in full immersion, and I've done it with a couple of things over the last year to fully immersion on watches, the fishing, full Immersion Now on investing. Just because when you do something for me, there's no sense in doing it unless I have a chance to master it. There's no There's no sense in doing some of it. Because I'm first of all only going to do things that I'm interested in, not going to do anything but I'm not interested in is not right. Number two is if I prove that number two is if I'm interested in it and I want to get out of it. I'm not going to have acid. Why? Well, because I want to get the maximum out of it. And so I think with a lot of what talking about initially said how do you become really persuasive? Well, the way that you do it is you just totally, totally immerse yourself. In the world of whatever you're doing and this is how to get great at anything is just anything. You just fully immerse yourself in the end if you fully shelter the world meeting, if you want to be great at this coming listen to these shows because I promise you after 90 days, you will be talking shit. Like it's like it's second nature, personally. Yeah. And here's the other thing. It's going out, it's teaching but then it's not being afraid to just give somebody a call to action. And Warren Buffett and I had originally brought him up because I said I've been fully immersed in this and really what I noticed after listening and watching for example you see it in the annual meeting, we got 12,000 of his own shareholder is in the room and he and Charlie are sitting up with another A couple of old dudes and chairs. And he's up there he's talking about, you know, their $5 billion investment but he's also given updates about how much he See's Candies are selling out there in the hallway. Like let me break records and that's a company that Berkshire owns, See's Candy, just just a good business they own and he's given. He's like, hey, we'll go we got three minutes left out there so rapidly again, but then, but then he does three hours of just value value. But you know there's one out there in the you know, convention center boats and all the other businesses that he owns they've got tables and things set up out there. This is smart, deliver slow to value so honest, you said honest. He's so honest. No, no, no swindling, no horseshit answers. Always blunt facts no bullshit and I'm telling you man, I'm starting to communicate left because my wife demanded from me because I was this. Then I'd always have a marketing pitch. And she's like, look, but buffet. But you're saying rj  is not just true for you It is also true for successful people in the world, how they operate, and how they influence and persuade and become teach deliver value be honest as shit, I mean, totally honest. But then not be afraid to give a call to action.

RJ: That's just a mouthful on its end. It's exactly true. Look at perhaps the most successful affiliate marketer in the world Oprah seriously. And this is a quote. This is a quote from her that I'll never forget. When she started buying them and liked three of them and, and then they started to do really, really well. And that was what they said, Well, how can you be so effective? They're all different news, your own she's got like blind. All these things are proving. But she goes and we'll find something to do . I might as well be the best at it. Because just like what you just said this massive focus and not being afraid of letting the information about it not just putting your blinders on. And I understand the importance of focus because I'm all over the treasure. But not only to to sell that space and say yeah, I am a student here and I'm gonna learn this I'm going to learn from the best people all all the all the everybody with the giant brands, you know, Warren Buffett includes and Warren is talking to him like like, I know him like I'm going to call him tomorrow, right? All my videos, you'll see him, you'll see Warren quotes everywhere. And I think to add to what you said is provable honesty. So not to believe me, but if you're down I want you to be able to get down with our conversation and call BS and go Let's check this out. 

Dave: Yeah, that's why I love these interviews. It's like Go Go look at what he said. You know, it's kind of like it's kind of like I take the position of I'm not the magic man. I'm just showing You magic. And that's what we have. Truth is not magic. I'm a part of the magic. I'm a part of it. And if this wouldn't work with you literally work without a guest. If I just came here and most doesn't like most content you need to bring in other people you know what I mean? Like Oprah. Oprah did exactly what you did and exactly what I did and exactly what all of us are doing, which is she built a personal brand in Gmail. That's what she did for us. She had a tiktok channel that just happened to be channel eight, right, but back then that was one tiktok. That was the only place to create. Nowadays, everybody's got to open that. Okay, so there's lots of Oprah's out there as little jewels in as powerful and 20 years as Oprah is right now. It's just a fact. But Oprah just created streams with business. She just said Oprah Winfrey Incorporated is the business and there's the TV show. There's the magazines and there's multiple streams of income within the same business under the same brand. And it's the same exact thing that any one of us can do with the core four because that's mainly what she's working with as well as coaching and events. I mean, the content as her strategy it’s what we do just kind of on a larger scale and a more full scale. 

RJ: Luckily what we do just kind of on a larger scale in a more commercial scale, well I use wake up live as a lot of us are now. Amy, Phil. Because it is such a special thing, this is really a special thing. And I learned all my industry jargon from it right? Sometimes you guys say stuff and what the hell's that? You know, I know what SEO is but there's a few guys that I had. That's like oh well now I know the industry term for that. People that are new here right now, it's like what short form is long form? What's the difference? What do you need this for? Why did YouTube pay? So when you get into an industry and you start to master it, you see the areas of oversight and she could not get that view about climbing a pretty big mountain. So she's halfway up and she's just so over that next mountain right and she's like, Oh, that's that's something nobody else got to see. I had to climb this and believe in myself enough to see that opportunity. And then she has some extra data. 

Dave: This woman was perfectly able to get up there and see that there's other people up there that she didn't know were there and they're kind of like hey, yes, it was you're going to tell the story. I didn't want to interrupt but I've had that thought because I mean you're even climbing up and it's like, I don't really know where I'm going but then you kind of get up there and then a bunch of other people up there chillin like that's a great what's up? It's true. Because for me, for me, it's like, what a lot of people don't understand while they're out buying, you know, all searching for the perfect mentor and all this kind of stuff and thinking that you know, somebody else is going to be their Savior. It's like, look, man it's like, if you're religious, like you stated you are you've already got a savior. You don't need it. You don't need somebody on this earth to see what I'm saying? So it's like it's like, it's like you if you're agnostic or atheist, then you certainly don't believe in a savior right? So it's like you don't stop treating human beings like they're gonna be your guru or your or the person who you've always been looking for. It's like a lot of it you have to get out there and just, you know, immerse yourself in it and learn as you go and show up to the calls like you're saying, and learn the jargon. 90 days in you will know, so much more than you could ever imagine. And then and then you might be saying, well, I don't feel like that yet. Well give it another 90 days. I'm not saying 90 years. Most of us can't sit still and do the same thing for 90 days consistently. And we just simply complain about the results that we don't get from what we didn't do and we do that about our marriage. We do that about our business. We do that about our job. We complain about our job as if our boss or something owes us something. And that's just not how capitalism works. You know, it's not written in the fine print of capitalism or the large print that you know, you should be overpaid or, or recognized to a certain degree or anything like that. It's about commerce, value, and transactions. And so, you know, this, I think, a lot of this like with Warren's investing principles, it's just you got to learn to cut out the noise. You got to learn to stop looking for the secret you got to learn to stop, you know, chasing the, you know, the beautiful dragging into the alley and then it turns around and can bite your head off. You know, you got to stop getting caught up with people in their private message thinking that you're gonna get some inside scoop. Yeah, you're gonna get an inside scoop. They're gonna take the big scoop out of your wallet. You know, it's like, it's like I gotta stop always looking for the shortcut and realize that work is the shortcut. Just doing the work is the shortcut, and within just a short period of time, and by short, I mean, you know, a couple of years to, for me, it's been 10 years, I have accumulated more stuff. I have made more money. I have way more than I want or need. And I'm grateful for everything that I have. But my point is, is that if you stop obsessing about the you know did I make a penny today and work or did I lose you know, all that you we step over dollars to pick up dimes all the time.

RJ: And we look to avoid the work to find and we work harder trying to avoid the work. It is the reason you want to get a shift in perspective. The reason why I'm focused is not because I'm any different than anybody else. It's going to be the way that I do something when I do it. I do it all in. So for me, for me what I've learned about myself is I've started enough shit and didn't finish that now, I don't even bother looking at anything.

Dave: Just nothing, because I know how much work it's going to take to succeed. If I wanted to do that thing. And, um, I just know that I don't have time to pursue that right now. And what I'm doing, I've made a decision that this is the path that I'm following, and it's exhausting to chase rabbits into holes. It's just exhausting. I don't have time to do it anymore. You know, I don't have time to sit through somebody's bullshit sales pitch. And I got one coming up today. It's like, I gotta you know, I gotta get sit on the phone with an investment guy who I'm probably not going to use, but he's going to tell me how much better investing in a diversified portfolio in pain was 1% to like, look, it's like okay, why am I doing this what I know that the best place for my money is just continuing to buy rental properties like I'm doing in stock and my money away in index funds, insane focus on cash flow in my business. That's what my focus needs to be not on all these other distractions because not only you RJ, but me too. Can go down a rabbit hole, but I think I've burned myself enough that I know I'm not going to follow through with the majority of things that I start. So why even started, why not just pour all of that was the thing that changed my marriage too. It was like for so many years, I wasn't sure that I wanted to commit. So I always had this little piece of my brain that was just like, I don't know, I don't know if I really want to commit and you know what? It killed my ability to to get all the things that I want, getting laid getting paid all that right, because you're not going to be romantic when she senses that and you're not going to be fully making the most money because your heads not fully in the game and you don't feel supported by your spouse. And so I was at a disadvantage for years because of my own inability to just say, Look, everything I have and I need is right here. I just need to get everything out of it. I need to stop eating out of a trash can. When I have T bone steak right here at home. You see what I'm saying? And that's a metaphor, right? Mentally eating out of the garbage can while I'm going to travel the world spread my seat. This is a male thought. I'm just telling you real shit. But my urge changed what I just committed. And I said, Look, I have everything. I don't even know the potential of this marriage. I've not even scratched because of my inability to commit. And because of her in your business it is the same thing. Your business is an entity that sits there that says I will go as hard as you want to go. But most of us just never commit because we always have that piece that's like, I don't really want to commit or maybe this rabbit hole over here or Maine or whatever. But I shared this yesterday and then I'll give you the final thought and we'll wrap up. Bill Bill Gates. I think Monger was there with Buffett we're all sitting at a table. Gates ‘ dad asked what's the number one thing you guys would attribute to your success, all three of them at one time immediately said focus.

RJ: What I hope not. It's going to be hard to follow up on that but I'm gonna add to it. If somebody went to my tip well, it's on my TikTok. I put it on one of my personal accounts and grew legs because it resonates with so many people. And Phillips was a world famous football coach, right? And he said, you know people felt we're all going to fail. He goes That's perfectly fine. He goes you only start failing when you start blaming other people for your failure. That's when you fail. I wish I could claim it as my own, but it just resonates with so many people and makes a difference.

Dave: Can you say that again? I just want to make sure that I heard that so clearly. I mean coming around and he's got all of his you know football abilities. He just said you people make mistakes all the time. He continues to make them, he said but you're only a failure when you start blaming other people for your demise. Just goes back on you, you know, what are you gonna do? These are obstacles man, what you get one line and it could end tomorrow. And it becomes very evident when you're 57 and you have people dropping or I'm in charge of I've got all these friends for 30,40,50 years I've lost several. And their lesson to me is I gotta pack these guys around with me because I live in for them now too and they'd love to be here. They'd love to have an argument with their wife again. They'd love to be able to have a challenge and maybe start something new. My thing that hit me up several weeks ago is my job is to get them to believe in their life again. That's my I'm a digital marketer, affiliate marketer whatever title you want to get me to sign. I'm going to tell you the truth. Dave: Nobody's getting out of this son of a bitch alive. I can promise you that. 

RJ: But there's an ER nurse specialized in death and it was on one of my one of my tech talks and she said and she compiled this information for years and years and years and years. Every single person with very few exceptions on their deathbed is I really wish I would have taken a chance on myself and pursue the thing that I really want out of my life. And so my job is to say hey, you know I've failed a ton in my life. I went to five different colleges and I'm not a doctor, okay? I was chasing girls. And it's just that simple. I didn't want to grow up. And so I made mistakes, and I've learned from those mistakes. And if you still got a live like the beauty of this business, I just wanted to talk about this. You could be handicapped, you could have you know, depression and things that you deal with mentally you know, it's a big part of that a lot of us are struggling right now, right? If you can just get the strength to go in front of your computer and learn a few things and do a few things on your own. I don't know of any other way that you could use this tool and make your life better. It's accessible. That's what I love about it to everyone doesn't matter what your color is doesn't matter what your sex is doesn't matter what your faith is. It's accessible so my job is to make them believe and even if they don't do this I want them to believe in themselves enough to try something. That's my job. Well, it's a great mission and a degree of focus to have.

Dave: It is also a great therapeutic mission. That for me, I believe being in the state of mind in the state of heart that I am every day in this business, which is not something that a lot of us really put a lot of value on. Right it's like we complain like a son of a bitch about how toxic we feel at our job. But then when we get in our business, we don't give it enough credit for how it can make us feel or how we do feel like what you just said you gave it credit for, but I want to give it some credit. Because I realized that I haven't done that over the past 10 years a lot. But the truth is, I believe that this business has added to my life expectancy because I'm actually happy as hell every day and I'm not in toxic you know resentment. I'm not feeling dominated or controlled by anybody. I actually believe as I work in a space with my wife every day. 

RJ: Yeah, I mean, and I get I'm working from home in my in actually a second home. So it's even like a dream. And I just could look at what I mean. It's just a really I think is going to add to my life expectancy because you're my how long I live because I just I could see myself sort of like I see Buffett and Munger at 9196 or eight or whatever he is to end up on that table still working. I can see my now I can't see myself continuing to sit stand at a Walmart door or cashier or down to my knees installing tile or any of this other stuff. But I can see myself as a crusty old man. Still talking shit on the internet. If they stop motivating and teaching, you know what I mean? If they stop talking tomorrow and stop teaching tomorrow. Do you see the twinkle in Warren Buffett's when he talks about what he's built? It's just captivating. It's humble. The money Yeah, that's that's become a big that's maybe that's the result. If you would have made a fraction as much he'd still be on there and be just as excited about it. And he lives in the same house that he had with his wife that he bought in the 60s. He's a philanthropist. He's a guy. My dad just died at 94 and he had the same exact sparkling as if you don't have something that you can go to if I'm if I never made a gazillion dollars.

I would do this business work because of how it makes me feel and the fact that I don't have a boss. And that complaining is a disease and I and I've caught that terminology out of my vernacular because it gives it power. And all complaining is an excuse not to do something about your situation. And so when I asked my friend about a good friend that I've known since second grade, and he's big on excuses, and so I finally just in a very gentle, loving way so well, you know the best revenge is living well, what are you doing? To make your life better? 

Dave: And it's it's pretty dysfunctional situation. I'll admit it. Yeah, well, we all do have either a vision or a potential to have a dysfunctional situation or had one in the past and learn how to set boundaries or cut people out and I think that's being honest with what you're talking about. And saying what you mean and mean what you say and not being mean when you say it is what what a gift that both therapy and my recovery and this business has really taught me how to how to be honest with people like you're talking about not be afraid of the truth don't be afraid to give honest feedback. And also I'm it's been an age thing. Both those tools with me growing older have made me be much more on purpose with even who I'm spending time around. So knock has been spending time around somebody without being honest. I love that. And that is really what a friend is, isn't it? And it's also if I'm going to be of service to anybody here each morning or in this community. It's by that honestly I call it care for entation because I don't want to walk around confronting everybody, but it's very way it's like people with their own, you know, with their own with their own stuff just by sharing my own stuff. You know what I mean? Like that's the best way that I've found and I love doing it via video because I don't have to like one-on-one stuff. It's better to do it on video to let people listen and let it sink in. Yeah, rather than being in their face. I've even, you know, obviously it's such a great characteristic to be honest with people and to do it in a caring way. You might be the only friend in their world who's doing that and you also might be the only person in their world Argenta you might be the only person in a lot of your audience and followers' world who's being honest with them the way that you'd be honest as well. Never underestimate the impact that we can have in our followers' lives. 

RJ: I don't care about someone if someone has shown me over and over that they want to be frustrated but I love them anyways, let's say they're my family members or people that are close to me and I see something that's a pattern in their life and I expect it from them to me, too. If you really love me as a friend, as a partner, whatever. And you see me suffering all the time. It's your obligation. I feel gently that it's not easy to have those conversations. But if you love them, you're willing to have that and then they can do what they want with it. I have a friend that's dying because he has a real addiction. And his hips are gone. Everything was going all of us love him. He's the most magnanimous, wonderful person you'll ever meet. He has this addiction to food that you're and his prognosis is horrible. And we're all fighting with it right now. We've all told him but the only way I can function now if something God forbid, you know does happen with him is I gave it I put the bat out there and look at it because I love that person and I had that difficult conversation. And so now he knows where I'm out. We've tried to get him help. You can only lead a horse to water. And so if I don't, if I don't care about somebody at all, I'm not gonna say anything you know, if there's people that are divisive or mean or that's part of their there, they're just not ready to hear it yet. I really care about and I want to convey that to the people that are on here because I hear people like that guy with his cancer story, his wife and all these all these things. You know that that guy is looking for a ray of sunshine to live. I hope I can give them just a little bit of hope that doesn't have to be with legendary or Click Funnels or meaning. 

Dave: He may take that up and start you know, building something out of his garage that he's always wanting to build or and sell you know, or let me share a maybe have a similar story. And then we really will wrap up. It's not a long story. It's just one day I was at an event we were hosting. And this was a long time ago. Back in 2013. Or so I was hosting an event and this is before legendary doing courses coaching and events back then as well. But there was a guy we were at an event and a guy stood up and totally blindsided me. The man said you know he was sharing and he said look, I was driving down the road. And I worked at a hospital and was on my way with a bag full of medication and I was gonna I was gonna, you know, I was gonna end it all. He said I got a flat tire. And as I was sitting there waiting for help to arrive, put in an audio of you. He was speaking to me. And he said in that audio, something that you said made me decide that I didn't want to go home and do that. And today, you know I stand here in front of you with X result x result x result. And of course I'm here to share and it hasn't happened a lot of times, you know what I mean? That is that impactful, like, serious of a situation. But, I mean I've had a lot of that's inspiring and you know, I've heard a lot of things but that was really, really a powerful one to hear. And so, we never know man how what we say and what we do, is going to impact somebody and as, as human beings who communicate with each other through words through body language through looks that are not genuinely wanting to help somebody genuinely wanting to produce some content because you you think it will be helpful share you'll give a call to action at the end but you're not doing it because you think that that one video is going to make you rich. It's just a contribution to the value that you're delivering to people because you want to do it you know, you want to win and we help people. And I think for me the results of that strategy. The results of what we're talking about. This whole episode has been about which is really ultimately how you, you know gained all these followers in 48 hours and you've lost the account you built it back you're just you're you're you're you're you're you're building the business because the business is not an account for you. The business is your message the business is you have lots of pieces of the business is your email address all these things but ultimately the business is your message who you are your brand and the fact that people are impacted by what you're doing and what you're saying. And then it's not just a bait and switch. It's not just a hey, here's some shitty video that I and I hope you click it I hope you buy why are people buying? That's just not how any commerce works. And we sit and we see it in the group. It's like I've you know, people are clicking the link but they're not buying it. It's like, well, people don't just you know, it takes it takes a certain amount of effort and contribution and also I have to if if I have a selfless in a selfish meter, if my selfish meters all the way up and I selfless meters all the way down not gonna make any money back here that bullshit we all have a our whole life. We're walking lie detectors like meat fighters, man.

RJ: And when you hear that, hear bullshit. Right? And when I was conveying stuff when I first started making, I thought, well, things were true, but I didn't experience them. So I just felt like I was bullshit, that imposter syndrome. So it's like I'm going to talk about this stuff. I really, really know and I'm going to convey my heart to their heart and then they can make a decision and if they can come back later I'm gonna say the same messages and I'm gonna say them honestly and clearly. And we all hear it.

Dave:  And some of these kids I know are making a gazillion dollars, you know, but I get on there and then my stomach just turns. It's like, dude, well, there's a power in them hearing a consistent message and I hope that's what makeup legend is because you might be entertained by the antics or being authentic and that's fine. I'm just being myself. Whatever the comments are. But the truth is what we're teaching here is basic principles. It's really solid foundational stuff that works in pretty much any industry without even getting into the specifics, at least not in this conversation. Right and, and so it's it's a no it's yeah, these are timeless principles and they work I've said this on other shows. What we're talking about today is just really trying to care about people and really pour value into them. While not being afraid to give a call to action is the same skill set in it's really communication skills and people skills is really what it is. And Warren Buffett said that you can increase college students and people how many times he's been asked what's the best stock to pick? His answer to that is the best investment you can make. And if you simply improve your communication skills, you can increase the money that you bring in by 50% Just by talking to college kids. So just by focusing on communication. So while everybody's looking for the magic button, and some of us have looked for that for 51 years, I know people in this industry who have been buying, you know, make money quick, you know systems and all this bullshit for 20 years and all this stuff get rich quick, where's the easy button? But man, it's sticking to the basics. It's sticky the big six and not leaving them. And that's what's hard. It's not hard to be assessed. The entrepreneur, it's not hard to do what I do every day. The reason why people can't do it is because they're not willing to do it consistently. And if you look at the notes, you go back to look at the very first one in March of 2020. And I know that's when we started because that's when you know the world is going crazy. And as I moved my decision was gotta go in not. This is another Warren Buffett thing when everybody's afraid, be bold. Okay, so everybody was freaking out and my move the words that matter in your business, all this other shit that you do 99% stuff doesn't matter. The big decision. So in March of 2020 we were doing a daily show, but I wasn't active in it. And so I said, I'm gonna be activated because nobody's doing that. Nobody's got their guy. You know whoever the all knowing who you're paying $50,000 to touch the throat. He ain't getting out and talking shit every day. So I said let me get out there and talk shit and just teach in just tell stories every day to let them see years of me talking. And at first, I didn't think that if we didn't look that far into the future. But here we are two half years later, and it's not that this show is great or anything like that. It's great, but it's great because it's been going for so long. That's what's great about it's great that there's a history it's great that it's something that you can look back on with Berkshire Hathaway's you can open up their annual report and read and you can see 30 years of investment results and how he's beat the market with you know, 30% compounds versus 10% annual comp. I mean it's but how did he do the same way that I've done it the same way but he's just successful like Oprah is over time, the same way the interest compounds and it does go Google investment calculator. And put it in the 250 that I said earlier, times 10%. You're gonna contribute that every month and see what that is at the end of 20 years with 10% compounding interest. It's insane because of the phenomenon of compounding. Now success is the same way success in businesses is the same way the phenomenon of compound. The compounding phenomenon happens the same way in business where as you do something long enough, it begins to compound and pick up momentum. It's something that you can't explain. It. It's hard to tell people by telling all of you right now that it happens, but it's hard for you to hear. Because hindsight is always 2020. It's hard for us to look into the future and imagine or trust or any of us can only understand what's right in front of us. But look at what others have done with that simple role of consistency and simplicity. Look at what I've produced Warren Buffett bought his first stock at 11 years old. The reason why he has a net worth of 60 billion is not big or whatever it is, is not because he's a brilliant investor. It's because he's been more patient because he's been put because he's not Charlie's. And there's three things that an investor needs. I can't remember the first two, they're very basic, but the last one is rational. You have to have rationale. Because when the market dips, you can't freak out and sell you have to hold for a long time. So the same thing that happens in a business when I lose an account or a video doesn't go viral or whatever that happens. It's the same thing with an investor with Warren. If he would have sold he'd be another Tom, Dick or Harry living in a basic neighborhood in Omaha, Nebraska, not the Oracle of Omaha, but because he used the basic principle of making a decision today to quit. Let's put that off to tomorrow. And let's just ride this one out. Let's keep doing what we're supposed to be doing what we've been doing. Let's just keep doing it. Let's ride it out, let's say and guess what in 2022 He's 91 years old, got more money than God himself. You know, and he's honest about it. He can be honest about it because there's no tricks. No.

RJ: Well I know we're wrapping up here being here I'm I've got a couple I've got a backup account which is my side hustle.do my main account I changed the name it's learning earn with RJ on TikTok be up there on with RJ I think we had some people try to get that. And it didn't. Well, I'm currently dealing with Jeff doc. So I've got two accounts. That one's got about 56,000 on it and I think this one's got a few 1000 But I'll be back on you'll see me you can't get rid of me. I'm gonna be omnipresent. You see me on tick tock. I'll be on Facebook real.

Dave: Oh, hey, well, we'll hopefully have you back on the show here in a very short period of time. I love talking to you. But I have to make sure I don't schedule anything within an hour and a half because for Christmas sake we sit here and talk for you. No, absolutely. It's what we've been doing for 90 minutes feels like nine minutes so Hey, take care out here. We've just lifted the game out for you right now. Give me so much game in 90 minutes. It's unbelievable. Because that's the name of the game. It's about delivering value and making an investment. That investment will come back tenfold. It will come back tenfold. So a lot of games today that were laid out take it, deploy it, implement it, use it. Really appreciate each one of you and not because you're buying stuff from us or even because who you are, because who you are. I like to have friends. And a lot of you have become great friends of mine are people that I see your names here every day. I love it. I love it. I met a lot of you. I just wanted to give you a little shout out and just let you know that you're appreciated enough. And yeah, use it because I know it's free. The show is for you right so sometimes when we don't pay attention, this stuff man is like really just shit. It's the good shit.

And it's such a difficult thing to avoid these shiny objects and these people who try to, you know, try to look all successful on social media and try to lure you in and it's like, you know what, man? Stick to the basics, just stick to the principles and play the long game and this will work out way better than you can ever imagine. Trying to find some shortcut. So anyways, Darius Good to see you too, man. Another guy that I've met at the events and mastermind and a man just appreciate all you so have a great week and I think pricing. See back here on Monday for another episode. We'll have another great guest on Monday. And yeah, remember we're going to be coming out with some new some, some more announcements about some more. We're all going to be getting awards and maybe even some spots in some upcoming magazines who we don't want. We don't want to jinx yourself but there's a lot of cool things that people are starting to pick up on. Legendary Marketer was the 63rd fastest growing privately held education company in America last year, 63rd fastest is privately held by the Inc 5000. We were part of the Inc 5000 fastest held company so you know we're of course going to talk about that and remind everybody that it's just a trend. This is the way that the market is moving. And you know, I was here 10 years ago and a lot of people work from home and all those terms were taboo. It was like you know what you mean, what happened in 2020 and 2021 changed everything and now people want to be home they want to stay home they're used to watching content on the internet and will go live on social media. So this new way that we're doing business and we want to learn and we want to shop and you combine it with these timeless principles that we're talking about almost every day here on the show, and you don't need to chase snakes down a hole anymore. You don't need to be curious. And I even laid out just the really simple kind of way in which I view investing today, not investment advice of course, but the way I view investing, it all boils down to simplicity. And if you can't understand it or explain it, don't do it. And if somebody can't explain it to you in simple terms, don't do it. Don't even waste your time on it. Right? Don't even waste your time on it. Just stay focused on the simple stuff that you can see that works you know that works. And magical outcomes and magical things are like living for the lotto and never hitting it. You know what I mean? I think the outcasts group said that living for the lotto never hit it. And it's like it's true. A lot of people live for the lotto and everything they do they just want to hit the jackpot and when they don't it's like ah, such a disappointment or must be a scam or there must be something wrong with me. There's nothing wrong with you. Just looking for like the jackpot, that easy button and if you just transition just a little bit just committing to be here for the long term your business and your brand not literally or your business and commit to that to the long term and somebody here for the next year with our make a dime or not because I'm just gonna go out and build and build my reputation and build my audience. You will, I think you'll be surprised by the result. I can't promise any results and quite frankly, I don't want to. I mean, there's enough stuff that's around us. I don't need to. I don't need to make a bunch of big lumps saying oh, this is gonna happen for sure because honestly, I don't know that that's gonna happen for sure for you. But my experience is that 99% of people can't follow through and do something consistently for 90 days.  So that's the first hurdle is actually picking something you can do something in 90 days is not going to do it. I'm just using that as an example. I usually ask people how long are you willing to commit to building your business before you quit or decide to do something different? How long are you willing to commit to building your business sustain focused on exactly what you're doing right now before you decide to quit? Or get distracted and do something else? How long are you willing to commit to just that? That's a hard question to ask or answer, you know, is how long am I willing to commit before I quit or or or deviate? Well a year is what I would suggest. And you might say, well, what am I doing? Well, if you want to create multiple streams of income, multiple streams of income all fine, you can create multiple streams of income from the same business, right? We all have that inside blueprints. The fishing formula, okay. A lot of you if you can go back I just updated the day five business plan class in the challenge. Go through and watch that again. There's a lot of great information right in that day five classes create multiple streams of insane business. I want to leave you with that question. RJ dropped so much value in this was an incredibly long episode. And how long are you willing to commit to this before quitting or waiting to do something else? And that's an important question and something for you to think about. Because unless you commit to something, for the long term, no investment strategy is going to work for the short term. No, no, no business strategy is going to work for the short term. I mean, you might make a buck or two, but it's not going to bring the result. Big compounding results in an extended period of time. That's anything that's a relationship. That's anything you know, sure. You might make a quick cash grab here and there and you can do that anyways. I mean, if there's a bag, you grab that fine, but how long are you willing to commit to this before? You quit or deviate is an important question. And so many other nuggets go back to listen to this throughout the weekend. We'll see you back here for another episode. And on another episode on Monday, get outta here peace.

Below is the transcription for this episode:

Dave:  Hey, what is going on My friends I am Dave Sharpe this is Wake Up Legendary. Let me turn my music down in the background unless you guys want to. Okay, we'll leave it on the low, low background. I think we need to be fully focused here on this message from Michael this morning. I'm excited. I'm excited to hear from this gentleman he was on before okay with Matt so once again we have another guest who you can go back in time and you can see their journey and kind of track their progress. I think that is one of the coolest things. So anyways, help me welcome Michael to the show. Hey, brother. How are you?

Michael:  Hey, man, I'm good. Thank you for having me here

Dave:  again. Absolutely. Man. You met with Matt last time. And now you're meeting with me? How long ago was that that you were on before with Matt?

Michael:  I think it was in January.

Dave:  Okay. Okay. And how long have you actually been involved with legendary?

Michael:  I found it for the first time in August last year. And but really take action in November, December. 

Dave:  So what were you looking for when you were looking for legendary what was missing from your life and what attracted you to want to start going through our challenge and learning these skills?

Michael:  For me, it was probably the way I found it legendary. I found legendary through Andrei German, Jewish and we kind of have the same background. I'm a restaurant manager here too. And I'm missing the time with my family, my kids. And this is my main reason to give everything I have to get more time with them. Yeah, and

Dave:  you're aware right now you're living in Germany.

Michael: Yeah, in Germany.

Dave:  Okay. Wow. Wow. That's a really really cool man to end you look like you've your dress just like a lot of guys in America. You got a cap on New York. I mean, I wouldn't have thought this I mean, I had to get a haircut because I was so great. I thought my God my wife said I'm getting grandpa vibes from you over there. So. So what happened when you started going through the challenge and then you actually started picking up the skills in real life? I mean, did you think hey, I can do this or what were your initial thoughts when you started going through the challenge?

Michael: At first I was not sure what I could expect. But after a few days, weeks for exit as I started in November, completely, I understand that it's not. You don't have to be a professor or doctor to understand everything that's going on. And that I can do this pretty well 

Dave:  Yeah, Andre is a great example and also somebody who's from a different country than America which I'm American I'm I'm speaking clearly I'm you know, when you watch a video of me, you can tell I'm probably from America. I don't have a you know, I don't have a German accent or peruvian accent or anything like that. So I would think that if you're from a different country like Germany, the first thing you might think is can I actually do this if I'm not American? Is

Michael:  That thought that went through your head? It was the biggest problem. Also for many people I spoke to is the language barrier. Yeah. For me in Germany, I have in the radius of 1000 kilometers, eight different languages. So many people I talk to, not sure if they can do it in English or in America as well. Wherever it is because it is clear for me, if I do it in English, I will reach more people and I will do it in German, because it's limited by the language barrier. So it's kind of the first step to take them.

Dave:  Now, do you think that's also true in every niche though? Do you think that that, that working in the English market, let's say if you were doing something in weight loss, or you're doing something in you know, diabetes, you had some sort of an e book or a course or something that you were selling to people to help them with something in the health niche Do you think that would also be true to target the English market versus the German market?

Michael:  Not really, because I think the educational part is understanding. If you don't understand it right, on your own in English, you can not translate it into your own language. And that's the big problem. I think, if you work in the MMO niche, so many people don't get that right and

Dave:  Yeah, and then make money online is what Michaels refers to when he says MMO so you know some of the jargon, the industry jargon in it, but this was your first kind of online business that you've you've done or was it? It was it was your first

Michael:  It was my first time seeing everything. As I scroll on tick tock and I Yeah, though everybody knows the last two years weren't good for the hospitality guys. In Germany, for example, we got closed many months or restaurants. And so I took the step and go all in on it.

Dave:  So what's different now as a result, or let me ask this, where do you think you would be if you hadn't enrolled in our challenge, gotten this education, developed the skills and started the business that you have now?

Michael:  It helped me a lot in paying debts really fast, because they got bigger sets and the pandemic and that's the reason why I started this everything. So I have no clear way to get out of it all and it hits me a lot. And potentially the next step would be to replace my nine to five and to have more time ignored and for my family

Dave:  Do you have any regrets over the last six months? No regrets? No.

Michael:  Absolutely not sure in the beginning it was sometimes pretty hard because you don't get the results. Sure, as a beginner, you compare yourself to every big guy out there and we'll help get those results there and I'm not getting the same results. But if you've got over these days, weeks for some time, and it will compound in the end your artwork will be spent off and the reason why I love legendary you got so many people who are happy to hear and the educational part is extremely high.

Dave:  So what would you say to somebody who's listening to this who's on the fence right now with either further committing in any way to their business to their skills into really doing this with all their heart and their mind?

Michael:  For me it was to take action and be consistent. Take it consistent, otherwise it won't work and don't take it if you have to take it seriously. And that's the part many people don't get if you enroll in something you have to take action to don't magically happen. Only because you buy something you have to do the work for it to make it happen. 

Dave:  What was the biggest place that you put the work in when you first started when you started marketing and now where are you putting the most work? Where's your focus?

Michael:  First, copywriting was my initial biggest problem. I think the biggest problem I have to learn and that's the biggest part of the blueprints for example, that helped me so much to get all together and find my own way into my marketing in that place.

Dave:  He was really working on copywriting and working on that written word.

Michael:  Yeah, yeah, exactly. For me it isn't a problem to make a five second video on Tiktok or anything that's not the problem for me. For me it was written books, how to storytelling and how I can resonate with people with my story and get it older. It's my biggest problem.

Dave:  Was the copywriters playbook helpful for you?

Michael:  Yeah, it's for me the biggest part of everything you have to give there helped me so much. That was my top one section.

Dave:  Wonderful. If anybody is wondering where that is, it's the last or second to last section. I think. I think it's elapsed, though, in the affiliate marketing business blueprint. You know, why is it in the affiliate marketing business blueprint because even if you want to start your own course coaching program or event eventually down the road, we suggest that you start with affiliate marketing because it's easier to sell somebody else's product first and only focus on what Michael is talking about which Yeah, is copy it's it's it's it's that's the most important part of your business. So what would you say to people Michael, who are spending you know, all their time focusing on setting up their funnel and spending no little to no time focusing on the copy in the words that go on the page.

Michael:  As I started, I took the freedom of finance from you and only concentrated on my copy. My emails are sent out daily to my leads where it gets a reasonable question from them back how I can improve in everything and that's how I work. 

Dave: yeah you gotta focus on the skills not the commodity, you know, the funnel in setting up a funnel. It's, obviously , sort of like unpackaging a chainsaw. It is a tool you do need to get it out and open it up and make sure you know how to work it. But it's not the thing that you need to sit there and obsess on, it's not your entire business. You can be you can be you can be an app, you can be an arborist you can you can cut down trees and you know are you going to sit there and just, you know, fumble with your chainsaw all day? Are you going to go out and sell and market you know, I mean, the chainsaw doesn't even come into play until you've got people who are wanting to look at you and listen to you. You know what I mean? So that's why a lot of people will will focus on audience first before funnel, you know, but it's it's it's fine to just set up a simple funnel and in transition, to start learning the psychology of how to persuade people and the beautiful thing about the written word I think in copy, which is again, we're using some jargon here for those of you who are new, Michael earlier said MMO niche that means the make money online niche I'm saying right now I'm using the word you know, copy well what is copy it's it's, it's, it's words that are written to sell, not words that are written to entertain. words that are written to entertain would be more creative writing or novel writing or things of that nature. This is a sales copy and why they call it a copy. I don't know but that's the word that we write that we as marketers, we don't really need to bother too much with creative writing and too much with any of that other stuff. The majority of all of your content if you only focus on writing, copy and learning how to hook people's attention and get them to, you know, continue down, click, you know, that's enough that will spill over into your videos, you'll suddenly start understanding how to get people's attention more in your video because a video is important to a headline on a sales page. Right? Let's look at it Michael. If you go if you go to our if you go to any landing page out there okay. Well, the thing about the landing page or even the sales page, right, if you look at the copy on this page, just like any other page, and I'll share my screen here All right, let's look at this. There's a headline right here, right? Okay, that's the first thing that's the headline. That's the hook. That's the thing that even in my tic tac videos or even in any other video, I have to have something that I say that catches people's attention and that also communicates my big idea. That's the hook you know. And then, you know, usually in landing pages or whatever, you've got some content, some story or some teaching and then you give a call to action, right? So if you learn how to write a copy, like you're talking about, and you learn how to be persuasive in the written word, that approach translates over so wonderfully to video. And as we're talking about it right now, I think one of the reasons why I was decent on video early in my career, Michael, was because I focused on learning how to write copy early the same way that you're doing.

Michael:  That's the biggest key for me. But the biggest tip I can give everyone who starts

Dave:  It's a beautiful, wonderful, powerful tip. And the beautiful thing is that you know the training that you are talking about and that you went through is back there and available to anybody. So what is on your goal list? I mean, here you are really about seven months into you're really starting your business. You've talked to us a little bit about the strategy. It looks like you've got TikTok going on. You've got Instagram, you've also got a YouTube channel. So tell us about kind of your strategy and kind of what you're up to from from a high level so we can understand sort of what you're up to soon.

Michael: Yeah, first I started with tiktok which is for me, the easiest way to make videos to go live there. And the easiest part for me then was to leverage these videos I found there with apps like synaptic deletes watermark from my created videos on Tiktok and repurpose those on other different platforms like Instagram, Pinterest, Facebook reads, I now and YouTube shots for example, these five on my platforms I'm working on and it's pretty simple. You do one video and get five out of it. And that's the easiest part to do for me and the way now, I started my YouTube channel. The first long form content is two weeks ago because I wasn't as I said, not the biggest fan of speaking English in law form or something because I learned English only a little bit from school interest came from watching TV shows I couldn't wait for in Germany so I learned English and it's got stackless But now I got as I said in my first appearance here is always something to overcome your fears and it's a step to take action and you will never know what's around the corner if you don't take the step.

Dave:  I think about you. I think about your journey and being German and that being your first language and how much harder you've had to work than I did in the beginning. Everything is English and I really want to. My hat's off to you, brother and anybody else who's put in that extra work to have to work inside of something that's not your first language.

Michael:  Thank you very much.

Dave:  It's really honorable and it's really, you know, I my barber just left he's a he's, well he says he's an American. Now he just got his citizenship but he's from Cuba. And it's just it's a wonderful thing for me to meet people and see people from different countries and different walks of life who have had very different and in some cases more difficult challenges than I have and I've had tough challenges man there's no doubt in my life but but I've really seen some people overcome some amazing things to be successful in this business, both language barriers, massive fears of getting in front of camera. You know, the commitment that it takes to really stop being so self obsessed with how you look and everything like that and just all about you and be more focused on just serving your clients and what's best for people and how you can help people like what sort of internal struggles have you gone through that you could say that you're now you've now conquered or you are conquering that maybe people wouldn't know about you by just watching your videos. 

Michael:  yeah The biggest part was to reframe my mindset. Got a little bit difficult to size. I lost my mom as I was struggling and that's why I made a pretty friend to get these. Work hard. Get your job, do your thing. And then you will get a reward for it. And that's something I needed to learn to retrain as I got into the challenge, the biggest part for me was it would get me my first click. And from there on I got to read my books now about the same topic and everything. And I started to realize that I do something that I have to do something different. If I want to start this and get this point conquered, I would say choose the levels that I don't fear the biggest things that were for in the beginning. On tiktok you do a little video about what's going on at the start you stress out about creating content or something else. It's a process that will come with time and as I started I was on one video per day. And in the meantime, It's only a learning curve you have to accept and then that's your goal you want to achieve and that's the part you I consider myself it's gonna it's it shows.

Dave:  It really shows that your work shows that you've conquered that and I also have talked to so many people over the years who have had, who English was not their first language and who had to overcome a lot more. Getting comfortable on camera and all that because not only are you dealing with the same fears that all of us have in the uncomfortability but you're also dealing with the insecurity of your accent, or feeling like maybe your English is not clear enough for whatever and I just want to tell you right now as an American and if my opinion is valued by you or anybody else that as an American, it's interesting to listen to you talk and talk in English, because it just it's just different man. It's just so different. You know what I mean? So when I hear like Andrea from Peru, she spoke at our man there's so many people man there's so many people I mean, obviously Andre, you know as well from but there's so many people from different countries who have accents and I think the accent and our differences I would imagine it once once you they feel like right now there are at the beginning like they're a huge liability like they're a bad thing but what will happen if you this is what's happened with me. My struggles have all turned into my great strengths. You know my mess has turned into my message. It was my mess. When I first got started I was obviously ashamed and embarrassed about my history with drug addiction and homelessness. And I was a high school dropout and all this shit teenage father, and I'm like, Oh God, you know, I'm the last person you know that anybody's gonna want to listen to. And you know, I just have learned how to turn those struggles into strength because I've learned that being vulnerable even though I might feel small. It makes me look big. versus trying to love versus trying to look bad that really makes you look small, you know? And so I wanted to ask you this, I thought it was a good question. Did you find it hard to reach a US audience on Tiktok and Instagram being in Germany?

Michael:  Yes, I had some problems at the beginning. But after some testing, I've got myself a card from America. And since then I broke this VPN connection and it's made it easier for me to reach the US audience.

Dave:  Yeah, so you use the VPN on your computer to block the fact that you were in Germany. Yeah, yeah. I mean, it's called Cat and Mouse, baby. It's really what it's called, you know? And you gotta you know, these, I've said this before, these platforms don't have feelings. They don't, they don't, they don't have feelings. They're not hurt that you're trying to gain them. They're just like, oh, you know, whatever. They're just, they're robots. They're trying to catch you doing something and they're gonna flag your account, whatever. So, you know, a lot of people I think have used VPNs. I'm not sure if you can use a mobile VPN. Can you use a VPN? On mobile as well? Okay. Now what company are you using for that? Express VPN from VPN? From the one format I think I got one. Of those videos. Just holding a mobile app and it worked pretty perfectly fine for me. Yeah, I used one. And I think I still have a subscription to hide my ass, is what it's called. Hide my  ass. Yeah. Yeah, it's funny, man. But it's yeah, it's what it's called hardmeyer. And it's a VPN service. A virtual private network is what VPN stands for. But yeah, hide my ass, or express VPN, as you said, Yeah. For those of you who are in different countries, here's the bottom line. There's no guru out there that's going to tell you like I'm about to tell you. Okay, and right in front of Michael. All right. You're gonna have it harder, man. You're just gonna have it harder. You know what, if you're from Germany or you're from some of these other countries, you're used to that. You're used to being harder, aren't you? You're used to working harder. You're gonna work hard and you can do it. And so what when you get to the top of the mountain, it'll feel that much better man. And I think your story is a great example of that. And I can't. I can't imagine or I can't imagine that there's a whole lot of Germans for you to network with, or are there other internet marketers in Germany for you to network with?

Michael:  Yeah, for example. Christian, you got him last week. Or something? He's not far away from me.

Dave:  Yes, I think I saw him actually in the comments.  Well, you know, I'm just blown away. By how, how global this can be, and how, really at the end of the day, you know, there may be your own ins you know, your own thoughts about your accent or your or whatever. You might have to use a VPN to reach an audience with a little bit more money or who speaks English or whatever, whatever. But I'll tell you what, the ease and simplicity of getting this business set up and started in any place around the world is really something and I think that when I think about the reason why people do not want to really go back to work like they did before, everything happened, at least here in America. We're all realizing that things like this exist to where we actually can stay home and have a legitimate business that we feel proud of. That we can run completely from our home office. On the internet. We don't have to chase friends and family. We don't have to knock door to door, we don't have to go out and host home and hotel meetings. None of that. Stuff. We can work exclusively from our home office in the safety and privacy of our own home and at our own pace. And we can work as hard as we want if we only want to make a small income. Well, we can put forth a small effort but as you said, if you want to scale and you want to make more, we've got people in our community. The numbers that I see on a regular basis are insane. So if you want those larger numbers, then you work hard. You put in the work, you know what the beautiful thing is? Is your fridges right, you know 20 feet tall, be you just go take a nap. Do you want to take a shower once a week? You go take a shower? When I here's the truth, I'm a lot wealthier now than I was when I started and I'm a lot more. I have a lot. You know I have a more organized life now. It's more scheduled. I got you know, I'm over a decade into this man but when I started I had a computer on a desk in my living room. It was on the other side. My dining room patient was right there and my couch was right there. And I just went all the time. One moment it's my living. Thank you  I'm still working in a living room. Yeah, another house that is my other house that I live around is around the corner and I just come over here and work but you know hey, here's here's the deal, man. At the beginning. What else do you have to do? This business can change your life. It can compete in the skills that can change your life. The truth is, I got there by pouring every extra second that I had into this at the beginning. Sometimes I still do . I read the business plan class recently. I told my wife I got to work late. I got to stay at the office. I gotta sleep on the couch, whatever I do, whatever I have to do if I get to work a 20 hour day, but then what medication and I can just do whatever I want. So that extra responsibility comes with responsibility. Everybody wants freedom but doesn't want responsibility. Take responsibility for it like you're doing at the beginning. And just work your ass off and learn everything you can learn and just fully immerse yourself totally focus on these skills. And this business. Man, it'll be the best investment you'll ever make in your entire life. You'll never Bitcoin real estate, I don't give a shit. It'll never even touch the returns that you'll make on the skills.

Michael: Yep, that's it

Dave:  So everyone's Brother, what words what, what, what other wisdom would you leave for our audience today? What else? What should people know about you and your journey before we end today?

Michael: My biggest part is to put in the book and stay consistent. That's my key sentence I always give because nothing happens overnight. Nothing. Nothing good comes overnight and That's my biggest statement. 

Dave:  Couldn't have said it. Better. And if you listen to a lot of old, very old, successful people like Warren Buffett, Charlie Munger, they're really interesting guys. You know, they own Berkshire Hathaway, which is a company in Omaha, Nebraska, here in the United States. And, you know, they just talk about the same things that you're talking about right now. Is focus consistency, man, you know, they were all Charlie Munger, Warren Buffett and Bill Gates. Were sitting at the dinner table one time with Billy's father, in all the guys he said, What do you think? What do you think's the number one thing that you would credit to your success? Now here's three of the most successful wealthy people in the world. And they all immediately said the same word. They dropped the F bomb. They said Focus. Focus is the number one thing that I could credit to all my sickness and all three of them at the same time, said that word. And you did too and you said it too. And so those timeless principles of focus and being consistent are so much more powerful than trying to be the best or trying to be trying to think that you gotta be so good at something or whatever. No, no, no. All the cute hot dog tricks. All the people who look like they go straight up. Well guess what? They come straight down to the grass just as hard as they go up. It's so much better to just focus over time and just have a steady business that just grows and just keeps growing and keeps growing and keeps paying you month after month. It's so much better than any other thing and it comes from those principles you're talking about. And they did to focus, focus, focus, man. She said, Well, brother, man, I hope you'll come back for a third time because it sure is inspiring to talk to you. Always open for it. Again. Well, we'll share your Instagram link as well. When we close and keep up the great work brother be legendary and I'll talk Thank you YouTube. Everybody All right, my friends, man. Oh man. Oh my god. You know, I got to stop doing these shows in the morning. I get too fired up. You know I really do. You can catch Michael on instagram @michaelvanlieshout and I'm an American completely butchering that but you can read it on the screen. @michaelvanlieshout that's him on Instagram. And over on Tik Tok. You can find them with the same spelling without the dots. Well, here we are. We're at the close of another show at the beginning of another day, you know, so at least if you're in America, if you're in Germany, your day is already in full swing. It's over. It's almost over actually. But yeah, thanks for tuning in. We'll see you back here tomorrow for another episode. Another guest, another story and more that we can learn from whoever we're going to talk to tomorrow. Who is it? I have no idea what I'll find out tomorrow.

Start Creating TikTok Content on this episode of Wake Up Legendary. Below is the transcription for this episode:

Matt:  Hello, everybody happy. Wednesday, September 7, I forgot what day it was Wednesday, September 7, we're live for another episode of wake up legendary. You're doing well. If you're tuning in for the first time, congrats and welcome. We do this every single Monday through Friday at 10am. Eastern. And it's a way for us to offer a little bit of inspiration, a little motivation to wake up not with Fox News or CNN but with somebody who's actually you know, kicking some ass with his business or her business. And it's a way for us to bring on guests totally unscripted. So sometimes people are like, hey, you know, is this all just like scripted out and you've got all this? No, I met our guests today. I met him like three seconds ago. And that's about it. So we've got cool guests. We bring our guests every single day. So make sure that you make it a point to tune in every single day. In fact, if you want, you can text the letters W L. Each open a text message type in W U L, and send that message to 813-296-8553. You can see it on the screen right now as well. And you'll get just a simple little text message every single morning when we go live. And here's, here's exactly what it looks like. Boom, there it is. And that's all that happens. We don't try to sell you anything. We don't have other stuff. We're trying to sell you, we just simply go live and send you a little message saying hey, tune in. So whether you're at work, whether you're on a walk with your dog, whether you're laying in bed in the morning, and you still haven't woken up, whatever I mean at 7am Where I'm from over here in Phoenix so you can tune in every single morning, listen to another awesome guest and today's guest His name is Michael Michael, what's up? How are you?

Michael:  What's going on, man? How are you?

Matt:  I'm good. I'm doing well. Where are you currently calling in from?

Michael:  I'm currently calling in from Mississippi. Southaven, Mississippi right outside of Memphis, Tennessee. 

Matt:  Right on Well, welcome to the show pumped to have you having us on? Yeah, of course. We've got a man we've got. You have so many followers. On Tik Tok I'm excited to talk about that. And I'm just excited to talk about your journey and stuff of coming online and building huge followings. You've got it looks like you've got a family. I don't know. Like I don't know you that well. But yeah, tell us first before we dive into all of that. Tell us a little bit about how you found lead. Like when did you find legendary How did you find us? What's been your journey online so far?

Michael:  Okay, so a little backstory about me. I am is there by you know Michael Jones now and I am a husband and a father to two boys. They're eight and five. I am from Chicago, Illinois. But now I reside in Mississippi but I am from Chicago, Illinois. And I started my online journey back in 2019. When I was working in the warehouse field I was putting in about 50/60 hours a week. And I was really desiring to have more time with my family with my wife and my kids. So I went to the internet and I, you know, Googled as much as many people do. I Googled how to make money online and I came across you know, opportunities to do so I got introduced to you know, digital marketing, affiliate marketing. So I first started out in 2019 kind of struggled a little bit and then took a little break and then came back because you know, I still believed in the business model still believed in that process just had to figure out what I was doing wrong and that's when I came across your guys’ training program, which is 100% Amazing. I came across it in 2020 right around I believe it was like September is of Sept 2020. I got into it. And you know, from there, I just started taking off and you know, I think around the holiday around Thanksgiving is when I started to take it really seriously. I got into the training and I dove into it. I started implementing the strategies that's taught inside of there. And ever since then, has been able to take off and you know, being able to build a massive following and you know, being consistent.

Matt:  Cool, man, that's so cool. And 357,002 That's a lot. That's impressive. What's What's the I mean that's just one channel. But from going to going through the training. Before that, had you ever done anything online? Did you maybe try drop shipping or did you buy any other courses or try anything else?

Michael:  Yes, I hadn't tried any of the business models. I could say I probably tried Amazon FBA or blog. I really got into it, but I really didn't implement any of the strategies and so blogging but I was real close to starting blogging. I really haven't done any drop shipping or anything like that, but I had bought a ton of courses

Matt:  But what kind of stuff like what was that journey like buying courses trying different stuff?

Michael:  Well, the journey of buying different courses. The biggest thing is getting into it and actually learning it and implementing it and not focusing on trying to make money and that's one mistake that I definitely made when I first started buying a course about definitely being eager at the time of you know, wanting to make money. There's a lot of bonuses and to the point where we don't even access the training is right there in front of you. You don't access it, you don't open it up and you just go out there and you start trying to market something that you really don't have any education on. And I don't have any. I didn't develop the skills. So I definitely teach that to my audience. Let them know that that's one biggest mistake that I made when I first started out. And now you know, I preach as far as getting into the training. Your bias is good to buy training but you have to go through it and you have to implement what's inside of it by buying it and just having it on your computer just having a you know a book or whatever if you don't open it up. If you don't learn from it, then it's not going to be of any use at all.

Matt:  Yeah, it's sort of like a math textbook or something right? It's like you can buy the textbook, but if you don't go through it and don't do the problems and you know, don't actually try to solve something it's like what Yeah,

Michael:  yeah. So that was one thing that I did when I first started out, which I know you know, like people may fall in that category and some of the training that I did get from watching YouTube, you know, I was big into buying solo ads and that did not work. I lost a ton of money in the process of doing so. kind of join the club, join the club, kind of like got me all over like, you know, lost my confidence and my ability to grow into business because I was losing so much money because I didn't have the knowledge it was just what I was learning or was being told from somebody people go out there and buy solo ads and it's like no, like no.

Matt:  Yeah, I always tell a story about how I bought some I bought about $1,000 worth of solo ads and I didn't even really know what solo ads were and put them on a credit card and I never saw a single lead not even I don't I don't even know if I ever saw single click come from that. Yeah, you learn right. So you learn and you discover and some of that is you know, you spend money that you wish you didn't and some of it is you spend time that you wish you didn't right sometimes people are like sometimes people feel like you know wow what a scam I got scammed because you know, I spent money on solo ads, but you know, a lot of times people don't realize we're scared that we do a lot of stupid stuff that takes a lot of time that we're scamming ourselves basically our whole lives sometimes when we're scrolling on Tik Tok because time, time is worth money way, way more than money but it's just funny how our brain does that as soon as we lose a little bit of money, it's like wow, like, my confidence is lower my you know all of that. But then like, we'll go out and like, waste a night out at a bar. We'll go out and like and scroll tick tock for two or three hours every day doing absolutely nothing. And it's like, you know, like, maybe you should be mad at yourself for scamming yourself.

Michael:  Absolutely. Absolutely.

Matt:  What's what's been, what's been the journey of getting started? Online, opening up like tick tock accounts and social media and like, how is that content creation gone on WhatsApp and like?

Michael:  Well, when I first started, I had no social media presence at all. I was not even big on social media. I was afraid to get on camera. It was something that I refused one of the reasons why I kept buying so as you say, you spent 1000. How about five or six? Like literally because I was reluctant to, you know, show my face or get in trouble with other methods and other strategies, right. And so, back when I got so that my back up against the wall, I have lost my job, but I was on unemployment. And it was like okay, well let me dive into this training. Let me go ahead and implement you know, some of the strategies in there and of course, it was like okay, well getting out there and content creation and learning about it. And I was like, I was I was not wanting to show my face, but my back was against the wall and I knew that I couldn't look my wife and I knew I couldn't look my children in the face and tell them that dad was not going to try his hardest with the information that he knew that he had they could utilize to get us out of a situation that we were in at the time. So I met like I tell my audience now. And it's kind of touching as I speak on it because it was like, when I got out there started creating content like I was I did not want to show my face for several reasons. One, I didn't even have any teeth. And to tell that story and to have enough courage, you know, right now, you know, to tell that story where when I first started, I was sober, like down and out. Like I didn't even have you know, I didn't want to be on camera because of my presence, my physical presence, how I look, but I couldn't look at my family and tell them you know, I couldn't I couldn't let us go out like that. So I have to put their pride aside. I have to not care what somebody else thinks about me. And I had to get up and start creating the content and it was ugly. And I said now I shared with my audience when I go live. I was still on my very first video. It was totally ugly, ugly and then you can even probably see if you really zoned in or zoom in on me and be like, Oh man, he didn't have any seats. But like, yeah, I don't have a problem sharing that story now with my audience or with people. Because it doesn't matter where you are right now. It's about where you're trying to go and what others think about you and you'll be left behind and be stuck in the mud somewhere wondering about what Johnny and Susan is thinking about you and you know, they don't care anything about you at all. So the process of producing the content was, you know, I didn't have any knowledge about it. I just started creating content and sharing my story. And then as I started to grow and become better with content creation, I literally will go out there and I will see some of the successful people that was an industry that was making noise and I will go out there and I would you know see how they were creating content and get tips and get strategies and kind of model the success of others that was proven to be great content creators and from there, that's where you know 357,000 followers standout today plus other accounts as well.

Matt:  that's crazy. Just because, like when you get started on those platforms like to build number one to build a 337,000 follower account. I don't know if everybody just got the big gold nugget that you just dropped but it's sometimes just as simple as really monitoring and watching what are the strategies not necessarily like, like, you know, different people are going to share different parts of their journey in the content creation strategy in their world, right. And this happens at various different niches and industries. For instance, I've seen people there's this renowned pizza. I don't know if it's called chef or whatever, but there's this famous pizza chef in Phoenix and his name is Chris Bianco and he's an Italian guy. He's a great chef, but like, but like him. He'll post occasional videos about things like you know, hey, started and started in pizza, you know, 35 years ago, whatever. And now he's got some of the best, definitely the best pizza in Phoenix, but he's also got like, he's, he's pretty renowned. Like people will travel and they'll come to pizzeria bianco, because that's like, when fired pizza that you're gonna die for. And, but like, he'll take for instance, I've noticed on like, you know, his Instagram or whatever, he'll take pieces of content that are unique to him and his place and stuff. And there's tons of little content creation nuggets in polling from Okay, so he, he now is in a place where he can tell his story and he's got a bunch of results, but a new but a new pizza restaurateur. can also look at how he markets that on social media, how he tells the story of life, the food that he creates, the ingredients that he sources and he might not have the results of a 35 year pizza or pizzeria restaurateur. But I like that you point out there's lots of content nuggets built into that whole thing and and you've basically built a multi 100,000 person following from just being smart and being an engineer and looking at the different pieces that people that other successful people have. Done in their social channels to build a huge following and you've done the exact same thing basically right?

Michael:  Absolutely. I literally did just that. You know, I will go out there and I will look at some of the successful people in the industry. And you know, I gave an example of some artists I don't I don't keep the secret of how I did it. I literally shared it with my audience and it was like, you know, it's I'm live because I go live on Tik Tok. And then I show my audience exactly an example in a different niche. Here's a fitness person. Here's another fitness person. And you can see the resemblance in the deep end of videos. And you can see the similarities, but there's, they're there. They're almost seasoning on it. There's their own sauce on it. And this is just how simple it can be for you to go out there and just find five or 10 people within you who know your industry within your niche and see how you can go out there and just get us. The biggest thing is to get inspiration from them. See how they're, you know, you know growing and see what they're doing and see how you can come up with ideas as well as all as well as being creative in your own way too as well. And putting your own stuff like that on it.

Matt:  100% 100% and it's excuse me, it's I feel like though the other thing I wouldn't comment on was showing your bad videos or showing your first videos man smart so smart, because people every single time that I get an email from somebody that says yeah, but I don't have 100,000 followers, you know, like how they've been doing it for two years and they've got 300,000 followers like how can I ever do that? And every single time I say remember they had a day one? Yes, I went wherever they're at right now. Everybody has a day one where they're sitting in front of their computer or their phone. They're looking at their phone and sarin into that TikTok app. And they're like I don't know what the hell I'm doing. Even have a training even if it all lays it out perfectly. Yeah, there's a moment of implementation where we all look into the camera phone, the blog post, whatever. And we're like, shit like, I don't know what I'm doing. I don't know how this is gonna work, but I gotta figure it out. Because like, it's either this or I quit. And that's a really sobering moment. So to show your beginning moments where it's like dude, honestly kind of embarrassing, whatever. It just removes all of the shame and weird feelings from it. It's like it just strips it all away. And it's, you know, it just reminds me of like, when Dave was getting started and he got clean. And, you know, he hadn't told a lot of people about a story. And they started sharing his story because it just removed all of the weird hidden things about it. And it was just like, hey, let me this is just who I am. Right? My journey, my story. This is what it's like. And then people came to really appreciate that they were like, I respect that honesty and that realness. And some big reason why legendaries are as successful as it is, is because people are drawn to the sort of like, real vulnerable, raw transparency. What um, as you create content you've been creating content for, like, how long have you had these tick tock channels open and stuff?

Michael:  Well, I have two open Well, I think really three but two of them that I'm actively you know, comes in because definitely on my head, the very first one which one is the 350 some 1000 I had that one open as early as 2020 like December I think I created my very first video two days before Christmas. So when you know when people are out with their family, of course I was too but like I said, I was at this breakfast at this point. My back was against the wall that you know, I had to you know, they had to do something so yeah, I was starting around Christmas time. I think I just like my very first video, which is because I said I've been sharing it with my audience, especially as of late and showing them their very first video. I'm not mistaken. It's like December 23 of 2020. And I think January like seven to 12 was when I took it seriously. And that's it every single day. I've been just putting out videos. So basically for almost two years that I've had that account and as well as I'm not sure when my Instagram account got created. It was a little bit out there I probably got. I focused on Tik Tok and mastered that first and then I went on to Instagram. I created an Instagram account as well. And so growing that as well, but I've been creating content for almost two years now. Geez, man, that's crazy.

Matt:  For people who are newer or aren't really familiar with creating content or, like Dude, there's people watching this today who just bought the challenge today, like the first episode, they're watching, right? For those kinds of people, like what would you say to them when they look at you like, man, he's been doing this for two years. Like, that's a lot of content. How can I ever do that? Because that even to me if, as you say it feels daunting, like how would you encourage or give a little bit of like, hope to those people who are just getting started and it feels like a big hurdle to jump

Michael:  Well, one is definitely you know, believe me your ability to do so that's first and foremost. I believe you'd have to believe that you can go out there and do it. If you think that you can't, then there's gonna be there's gonna reflect that. So you have to trust yourself. You have to believe in yourself and your ability to do so even if you don't see the plan in front of you of how to do it. You have to believe no matter what I'm doing in my day to day Sally did it. They're no different than I am not gonna go out there and do it. So I will say to people just get started in believing in yourself. And most importantly, never get too satisfied or complacent or get full from what you have accomplished after you have seen you know you accomplish three 100 videos and use words like Don't, don't, don't slow down. At that point. It's not time to take your foot off the gas, and often will make that mistake and even in my process with this, I could admit that I've made that mistake and that's something that I don't always, you know what I wouldn't most people probably would not share it but you know, I've I've made that mistake is learned and grown from that mistake to just continue to you know, remain consistent no matter how successful you have. Become at this point. You just continue to keep pushing and never give up and you know, don't stop don't get too full, you know, and unsatisfied and your success that you're not hungry so always always have that hunger and that's why they always say well what is your why always think about why you're doing it just because even when you get you know, when you don't feel like it or when you get tired or when you feel like oh I can just close now I could just sit back I didn't. I didn't know how to get a video that hit 1.3 million. I could just sit back and not post videos for two weeks like no don't. Don't Don't Make that mistake, continue to keep pressing on and really definitely meant to, you know to put your foot on the gas and go so I just I will definitely believe in yourself and stay consistent and don't get don't get to pull yourself at all.

Matt:  Yeah, and don't take yourself too seriously. Yeah, man, but, um, so do you still work the same job that you did when you started this right?

Michael:  No, I don't work. No, not not for anybody else now. I've been working. I lost my job during the run around the pandemic time.

Matt:  You said that you said that. Yeah.

Michael:  I lost my job then was on unemployment. And so you know, I was on planet for a while kind of sitting there for a while and then it just started to exhaust it was like, Okay, what are you going to do now? You're going to go back to our nine to five, or are you going to like what are you going to do now because you're about to receive your last unemployment check. So what are your thoughts on why unemployment has ended? Yes, this is it now. So it's time to wake up Mr. Mike. So what are you? What are you going to do? Are you going to go out there back into the workforce? Where are you? You know, don't really like it and you already had a taste and you already experienced what it's like to wake up and see your wife every morning and then go to bed every morning. You know what it's like to wake up to your kids in the morning and be there when they go to bed and drop them off at school and feed them and you're there you're there and one has given them the meals and you know you're not hearing about how somebody else like you're there with them. You're able to go outside and play with them. You know what it's like the things that you desire and wanting to play and the reasons why you want to come online and start a business. You just experienced that by default from being unemployed for about a year now. So are you going to go out there and work on a blog or are you going to go and apply the training that you have because you have the training? Are you going to apply what you have? So that's when I say you know what, I don't want that this is what I want to do with my family. And that's why I took this series and never looked back.

Matt:  That's cool. Yeah, I Yeah. That's super cool, man. And you've got a lot of success. I mean, you really have had a lot of success over the last whatever like two years now. Two years. Two and a half years have passed since the last three years.

Michael:  Well, yeah, thanks. Yeah, I tell people I started about three years ago, but when I really reached my breakthrough was when I got access to you guys's training when I was when I reached my breakthrough online because once again when I started in 2019 I was reluctant to do some of the strategies that actually you know, not you know, they actually were I was spending about a year spinning my wheels, trying to buy solo ads and stuff like that. None of that stuff works for me. So when I got access to your training, you got to just train and I didn't hear anything about solo ads. You know, anybody heard that term and when I got access to oil, it's about getting access to the right training. I really believe in that. That's why I'm you know, I'm a big proponent of you guys' training and why you know, recommend it to those who are interested in starting an online business. And once I started, you know, getting out there and implementing it and creating content and overcoming my biggest fear and one of my big areas is getting out there and showing yourself and putting your face out there and creating content once all with a met. I mean, it was like that was like the secret sauce almost. It's never just overcoming fear.

Matt:  Yeah, that yeah, that's funny. The eye because I kind of remember that. It just brings up a memory for me when I first saw it online and man, I was just so hesitant and so introverted. I was so scared to put myself on video or to create content with my name on it or whatever, you know, just like cool, man. That's so cool. And now you're humming, you're cruising. For people who are just about to hit post. I'm gonna give you the last word with them. They're just about to hit the post for the first time. What would you tell those people? They're a little hesitant, a little scared. I'm a little overwhelmed. They're not sure what their aunt or uncle is gonna say or their cousin or whatever. We're gonna go viral and they're a tick tock sensation. What would you say to those people to give them a little encouragement and a little inspiration?

Michael:  Well, what I would say to them is think why you already created a piece of content, right? Are you about to? It's just about putting that post that present post but thinking about literally like, why are you doing this? Like why do you want to go out there and create content or why you want to go out there and, you know, post videos. Just think about why you want to do it and don't worry about what other people may think of you only care about who the people you are trying to help like who do you want to help you know, and why do you want to help them your whole reason as to why you're starting is of course you want to start a business but you know you have to understand in business, you gotta be helping somebody. So win them by solving some problem or some sort. So why are you doing this? And don't worry about what others are thinking. One of the things that I tell my audience is that I had, I had the analogy where when I was asking myself was I going to go out there and start creating content. So i told myself, I said if my family was it me and my family was on a five by four wooden plank and I was on one side of my wife and my kids was on the other side of this five by four wooden plank, and I had to create content to go and save more by had to press posts to go and save them and they are there by foot in the air right and we beat up right like they they are hot five storeys high. Like I got to just watch my family, like just suffer because I'm scared or am I going to walk across that five by four wooden plank and go and say to my wife and my kids and that was the turning factor in me pressing the post that was okay. The post is going to create content that's going to help save my business and creating content is going to help grow a business and creating content is going to help me out of this nine to five job that helped me build a dream life and I want everything to be constant. Then an essay by my family, then that's what I'm going to do. And when I did that, that's when I was able to, you know, bring us out of it and bring us out of a situation that we were in at the time. So I would say just post it. They definitely think of a reason. I have your reason and your reason for doing this and let that be stronger than your fears like you have to have your goals and your, you know, his aspirations. All of those things have to be bigger than your fears and being with my wife, kids and seeing them and not having a job tell me when I can see them and you only get two hours today because you got to be here but tenants well knowing that I couldn't go to my my son's you know basketball game or you know, baseball game or things like that because I have to choose between going to work and providing food on the table like I didn't want what school they can go to work are we can drive because of the income that we have, what house we can live in, what neighborhood we can live in. I didn't want to give you that kind of control over you know me and my mom did have a situation, especially when I've always dreamed of doing big things for my wife and my kids. So that's why I do what I do. And why say someone else who's looking to get started? What's your biggest reason and you know, let it be stronger. Let your true goals and aspirations be bigger than any fear that you have a precedent post but that is not that bad. And you look back a couple of months later, you will and you can laugh about like I laugh about it now. I'll easily go to my audience and I'd like to look at this video. Like, like look at this crappy video. Like seriously, like I had no teeth in my mouth. You mean to tell me you can't pose with full, bright white teeth and stuff like there is like I had like real be like No, you press posts. You gotta go press it.

Matt:  Just gotta hit the post. You just got it. Oh, cool, man. What I hear you saying is you know if you got those big dreams, you got those big aspirations or if you've got any dreams, any aspirations at all. You gotta let them feed those you got to the only way through that is to hit posts the only way to make them actually go is to hit posts.

Michael:  Yes. That's cool. I love it. I love it.

Matt:  Where should people follow you? Where's the best place? Do you want to send them to Instagram or the TIC tock or where should they follow you?

Michael:  I'm creating a new tick tock while I'm trying to grow a new tick tock right now so that MichaelJones_official and So you're gonna watch building another account. I'm just building another account, you're going to be able to watch my journey as I've done in my journey. And in the process of building this one you can actually come along for the ride and see how I'm doing this and get inspiration and hope that it gives you motivation. Just go ahead and be yourself and go out there and not worry about what others think about you because you are great and you can do this just the biggest thing is just believing in yourself 

Matt:  Hell yeah. I love it. Michael, thanks, man. Appreciate that. And I appreciate the encouragement and and it's cool to see somebody who's been around like, as long as you have like, that's not all that common and it's really cool to see somebody you know, bring this heart of, you know, their life work. It's not work, but it's, you know, this new business into their identity and who they are and that's really cool and I love it. Thanks for sharing.

Michael:  Absolutely. Thanks for having me. I really appreciate that.

Matt:  We'd love to have you back to shoot us a message in a couple months. You could just hit up Roxy and a couple months and let us know how these accounts go. And let us know how you're building and stuff. We'd love to just revisit it and come back to it. And kind of help document your journey along the way for our audience because that's so powerful.

Michael:  Yes, yes. Thank you. Cool.

Matt:  Alright guys. I have TikTok here on the screen. Go give him a follow up. It's MichaelJones_fficial. So really easy. Find him on TikTok say, Hey, I found your wakeup legendary and we'll be back here tomorrow. Same time, same place. but we'll be back here tomorrow, Thursday. September 8, same time, same place is 10am. Eastern on our Facebook fan page. We're live every single Monday through Friday. Peace out everybody. See you soon.

Massive Instagram Following with David Sharpe. Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. I'm absolutely thrilled to be back here. I've been on a little trip here with my wife over the last week for her birthday. We took our daughter as well so I'm back in the saddle. Okay, I'm back in the saddle but things were never better even when I was gone. As you know, we've had some amazing guests and you know Matt, and Joanne, and if I'm not around somebody who's always going to pick up the slack, that's for sure. We're not going to miss this show. And so right back at it here. Actually, we had a show yesterday, as well. So go and go and catch all those replays as I'm going to do to catch it up over the next week. too. I'm getting back. Like when I go on vacation, I really turn it off. You know what I mean? So that's how I stay energized and stay high. And it's not always easy. By the way, It's not always easy. So it's easy to delete apps off your phone, and really kind of turn it off but I do and I'm getting better at it. Okay, as time goes on, okay, with really turning it off when I go on vacation. It's an important thing. It's taken me over 10 years in this business to really learn how important that is. Okay, so, anyway, I feel good. I'm glad to be back and one of my favorite guests of all time is actually on the show this morning. Okay, somebody who I've watched just absolutely explode. And she is a real powerhouse. Okay, so Mila, welcome to the show. Again, how are you?

Mila:  Hi, David. Thank you for having me here again for the third time.

Dave:  And it's so good. Yeah, so so good to see you. And, you know, tell us the nutshell version of your story for those who haven't heard it before. It's so powerful. And you know, I love your motivation. And there's things that I learned something new about you every time. I mean, I realized you have a sister. Yes, sometimes I believe she's either a twin or she's not a twin.

Mila:  No, I actually have two sisters and we are like two years apart from each other. And yeah,

Dave:  Okay, so Anyway, she's not a twin but she's actually been marketing from y. So I mean, there's so much going on with you. This completely seems like it's changed you and your family's life. So tell us, tell us how so tell us where you were before you actually got started and found legendary in the skills and then tell us where you're at now.

Mila:  Yes. Quickly. nutshell, as you said about my story, I'm from Brazil. I came to United States in 2016. Impressive I graduated in Business Administration. And I came to United States and I was an attorney for over four years. Like I take care of kids. I love kids and everything but that was never like what I wanted to do in my life. So I tried to start other things like go to beauty field and I did some classes and I tried to apply for other jobs like in my field, but without English my English wasn't perfect. I don't have much experience. So no company wanted to give me an opportunity. And that's how I started like, searching for ways to make money online are all like wasted that I could like, do something and that's how I found the digital marketing and I tried some some of the methods because internet is full of opportunities. There's so many things you can do. And I tried, I tried some and I made some money and I lost a bunch and last year actually that's when I found out about legendary marketer and I saw on TikTok people talking about it and I was like okay, like, so let me try for myself. And yeah, that's how I started and like, these completely changed my whole life like forever. I never ever imagined I would reach what I'm reaching now like I wouldn't have imagined and change my family still because I'm bringing my family to the business, showing them all the power and how amazing the internet is. How amazing is this opportunity and yeah, and I like with everything I'm being able to help my mom back home and yeah, it's by the way, that it's been like up and down. As I as I I don't know if you know, but like last week, I just lost my main account, my main source of traffic. That was Instagram for the second time this month, this year. So it's like, ups and downs because with like, with all that success and things like that, it comes out like, people that don't like you and problems and these and I guess it's part of the entrepreneurship journey. Like it's never gonna be perfect. You're always gonna encounter like problems and yeah,

Dave:  not not especially when we're in the times that we're in right now where nobody's ever done what we're doing before everybody is just trying to figure it out. Nobody's ever done anything like we're doing right now. The Internet and the Internet have not existed. Just last year, the last couple of years. I mean, hundreds of millions of people have come on to the internet completely flooded all of these apps, probably a lot of us are some of them, you know, and and in the apps like TikTok and Facebook and Instagram are also trying to direct how to operate their business and you know it's it's they're not they're not God Facebook and TikTok is not God, they don't determine your life. They just they're just trying to operate their business too and it's it's, it's just part of the times right now we're we're all just trying to figure things out and make the best with what we have. Of course, that's why it's so important to build assets. It's so important to really think right now since things are, you know, we're all in this new frontier. We're all in this new just try to play the game. By the rules. Just try it right now. I think it's super important to try to fly under the radar. And just put out just content that maybe is not going to be the most viral content or it's not going to be the most explosive content, but it's just consistent content that you know is going to make both the platform happy and you know, it's gonna make people happy. In Toronto, you know what I mean? We're just going through a time to where right now on all the platforms. It's just good to be aware that, you know, people that the platforms are also trying to figure out how they're going to monitor their platform and their AI saw a person just get their account deactivated who is you know, just in a completely different industry the other day is just and he'll get it back.

Mila:  It's everybody and like all every niche and everything like that and it's things that you actually don't have control over because it doesn't matter. You don't have control who is watching you. And sometimes people just want them like here for no reason. They want to do whatever it can to just take you down.

Dave:  Yeah, still even with all that happening, it's just insane. How if you don't let those things take you out, how much you can change your life. You know, and I think you're the perfect example of that because the same you know, these are the challenges that we promised that you would have when you first signed up. You know, we ‘ve been talking about this and you know, you can confirm that or deny that. But I've been talking about this same kind of stuff that happens, my messages never changed. And it's about preparing for those challenges. And that's why I think your attitude towards a lot of these are not like oh, this is over. It's like, Oh, this one's this one hurts. And now let me figure out how to avoid it next time or how to get back on and keep writing and so anyways, I'm proud of you for continuing through all of your challenges. Tell us how you got your sister involved in how that's because I think your original motivation was to help your mom back in Brazil, right but now you've got your sister. Tell us how you've gotten family and how this has helped them. You've gotten family involved and then what's happened since

Mila:  My sister started in the beginning of this year, her and her then her husband and was trying to get out. He was just like he was leaving the Navy. And then like there were leaving away struggling with like pain because so expensive there and like so much and I never opened too much like about what I do and I like my life to my family they know like oh, she she walks in with additional marketing but I don't like Oh, I'm making these I'm doing you know I can never and then I can see her because like my mom was here was in January my mom was here. And I was telling her that it's an amazing program and like a lot of people is changing lives for a lot of people and like I'm here you see like that's like what I'm doing I think you guys could do too. And then I actually just started hurting her husband and yeah, it's changing my whole life for my family. Everything.

Dave:  Yeah, yeah. It's amazing. It's amazing. It doesn't you know, it doesn't matter what people think or what they say. It's so funny it just doesn't even matter what other clients here and legendary say, You know what I mean? It's just there's there's, there's people who have come in and they just took the information and in your case, you helped change your life and now it's it's helped you helping change your sister's life. Same for me. I mean, when I started this business and when I started developing these skills, there were people both there. I mean, there were not only friends and family that that say I didn't get any of my friends or family involved me my wife and I ended up being working together in business but none of my other friends or family and they'll even be clients who are doubtful, as you know, you'll be ever be in school and just sit next to somebody who's just on a totally different wavelength than you are. You know what I mean? I mean, just back in grade school. So there's even going to be people here in this very program who are who you are no doubt. They get in and try to pick everything apart. And then there's, there's people like yourself, who I'm sure you had your doubts and skepticism, or you're a human being. I'm sure you had. But what do you think is different between folks who can't seem to get past their own doubts and skepticisms in their own thoughts? What do you do because if you had those same thoughts and you had skepticisms What have you done differently? Do you think more than people who are so doubtful and so skeptical and they let it stop them? What have you done differently that's let you be successful?

Mila:  I don't know. I think a lot. It's mindset of course in the beginning was like ah, I think I don't know if this came true. It seems too good to be true and the like, but I as I keep seeing like if someone is doing I can do too. So I think little by little I started changing my mindset and just like I don't whatever, like people are saying outside. I'm just going to focus here like when I'm like this what I have to do, and I think I miss the which time I just changed my mindset to be like more focused and consistent, consistent, I think like some like it's not really to hear like and a lot of people are conscious that but it's true like I lost that a TikTok account I lost two times this year I lost my Instagram account. I'm having to start over again for the third time. Where did you actually like? It's part of the journey like you encounter problems and you just feel like I'm, I'm just I feel like I changed so much that I'm just gonna focus here. I need to be like, that's what I need to do. And I don't wait because, like anything else, a lot of people feel like they just wait to be like someone and come and grab their hands. And just be like, okay, you know, they are not to like, they don't know how to be taking an initiative. Something. They wait for people and they're like, a lot. I try to help as much as I can. So as many people as I can, but sometimes I get some questions that the social like it's just they could just type on Google or something like that. I feel like people are waiting for someone to grab their hands if you read these things out, you know, instead of like, okay, yeah. You know, I don't know.

Dave:  Instead of trying, I mean, that's just trying.

Mila:  yeah like I'm gonna watch the problem. I'm gonna watch it again the challenge and I'm gonna, I'm gonna watch for the third time because the first time I watched the challenge it was like I didn't know what was the what was funnel or what, nothing like these words, but you keep like, watching in, you know, and

Dave:  You eventually it becomes second nature, doesn't it? Yeah, it becomes like a couple of months in and in all of those things that you didn't know. You do. You're doing them in your sleep. It was like, it's like you know what, like the end that's the crazy thing like anything in life is all everybody has to do is just do this for a couple of months. Just just just just seriously, just totally immerse yourself if you want to be great if you didn't want to be good, and you want to just know what you're doing without stop having students and everybody just do this full throttle for a couple of months where you're actually in think like playing with your funnel builder. You're you're you're you're recording videos, and you're you're posting them and you're in you're trying you're editing you're following our training you're doing what we say to do. You actually going through the training like like new man, I'm telling you, you're right couple of months in and you you know, you know all of this in your account teaching people you're showing people and I think that's the point that we've all got to get to, to where we know enough to where we're like, oh, yeah, let me where we feel like we could show somebody else how to do something. Do you agree? I agree. Nothing special about that. It's just you've already done it. It's not that you're an expert. It's not that you're a master. It's not that you've been doing this for 50 years. It's just that you've done it for a couple of weeks or maybe a couple of months or whatever. And you just know what you're doing. And you can show somebody

Mila:  Yeah, and just like when I started I literally like okay, I'm gonna I didn't I barely was scrolling on social media. Like I cut all my love, all my free time, every time that I could, okay, I'm gonna learn this. I'm gonna watch, I'm gonna, I'm gonna build my skills and that's where the beginning is going to be overwhelming and complicated for everyone, because it's a new thing. Everything that you're gonna start that is new is gonna be like, overwhelming it's gonna be you're confused and everything but if you are consistent enough if you push enough like to Okay, I'm gonna learn I'm gonna learn and you know, in like, little by little Oh, that's how it kind of works funnel sales. works. It gets easier and simpler and easier. And now and today skills that you'll be able to like, that's the good thing about rebel programming everything because that's what I tell people because of the skills you built. You can use it for everything. Like every business because everything is on the internet. So yeah, I lost the two accounts, but I didn't lose my skills. So like that's something that no one can take it off for me. I have the skills I have the knowledge so I'm going to start over again and as time as needed I hope not I don't guess again but you know that's what I feel today skills. That's mine and no one can take from me.

Dave:  Yeah, and you're not you're not you're not mean you're not starting over again. We have to not we have to not put so much with no value on an account. You know, and I think that's one of the what's one of the real, that's one of the difficult things to do. But it's one of the important things to do is to really and I've said this before, but it's to really look at these accounts and these tools like tools, and they're not people. They're not people that don't have feelings. None of none of our TikTok accounts. None of our Instagram accounts. None of our Facebook accounts. None of them have feelings. None of them are people. They're just they're just, they're just code that a bunch of people coded in somewhere. And it's all you're doing is you're setting up an account and counting the accounts if you want to start a new account, and most likely when an account gets blocked, or it's just flagged somebody reported or whatever and there, they just took it down. They're gonna do a manual review, trust me and it's somebody who's making minimum wage or maybe a little bit more to sit there and review your account and make a decision. Trust me it's a game of cat and mouse. And I used to be less. I wasn't too strong about how I feel about this but I feel strongly about it now. Because I see so many people right now who have flooded the internet and are trying to figure things out and have never seen anything like this before they get an account shut down. They're like, Oh, my God, the internet's broken or the internet hates me or whatever. And it's like, no, it's like, I got my first account shut down by Google AdWords back in 2009. Okay, because I don't even know what I did wrong. They just flagged the account. I can never I can never advertise running again. And then I got more accounts flagged from Facebook when I was running ads in 2010. I was running Facebook ads in 2010 Two other network marketers because I was a failing miserable network marketer who is running around chasing friends and family. Okay. And I came on the internet. And I got involved in training and started to learn how to generate leads and then I became an affiliate for that trick because that's, and then I started marketing it to other network marketers and I lost more Facebook ads accounts back in 2010 That I can tell you, but I also didn't know what I was doing. neither. I was learning and I was using company logos as my image. You know, I was doing all kinds of things that you know, and I'm not saying that anybody's doing anything wrong and to lose their accounts or anything else. But this, what you just said is the most important thing that's ever been said on wakeup legendary is that none of it matters except the skills that you have inside of your brain that nobody can take from you. Nobody can take that from you my wife and I were listening last yesterday to a interview with a lady who was a Holocaust Auschwitz survivor and she said as her as they were walking into Auschwitz, her mother said they can never take from you what's in here. They can take everything from your clothes, they can even take me and they did. She lost her mother right as they went right as they went into the camp. They split her in her mouth but her mother said they can never take one in here. And that I think is what a lot of us don't understand, but you have figured it out my friend. You have realized that what you put in here really really matters. Would you tell how much it matters to the people who are listening. I mean, how much that matters right here

Mila:  The most powerful thing is like everything that you have because you can lose. I can lose the money that I made. I can lose their counters. I lost some but once I built the skills and once you have the knowledge like you can't, you can't know what nobody can take this away from you like that's the most I think it's the best investment you can do for yourself with investing in knowledge, invest in education, invest in yourself, right? Because once you have that, nobody can stop you

Dave:  So tell us about what you've done with Instagram and what you found out about Instagram over the last couple of months. You've it's beautiful because we're looking at an account right and you know, just over 500 followers, and for those of us who want to go and follow your journey we can we can see what you're about to do to bring this count and any other account that you work from back into the 1000s of followers. So what are you going to do? What have you done but what are you what more importantly, what are you going to do to grow your next Instagram account?

Mila:  Yeah, I started this account on Friday and I think Instagram and as any social media, it's built for a community is built to be like a community not to be like sales leads not to be just like post sales and say your sales you know, it's build a community and to be as human as possible, you know, so I try to use every kind of post. They offer every feature they offer as possible. I use heels because he uses them the most to bring new people.

Dave:  That's a tool to bring new people who are not already following you.

Mila:  Yes, that's the format, the contact content format, that Instagram is pushing more well now it's meals. So I use the wheels to bring more people to bring more leads and I use Instagram stories to connect these people with me. So I don't show it just to like, try to sell them whatever I'm promoting, you know, like, I don't try to sell them on. Just sell them. I post things about my personal life as opposed to like, okay, you know, like, pitch little pieces that's like, it's gonna connect to my audience. They see that I'm not a scammer. I'm not like a random person. I have a family. I have a husband. I have a dog, you know and I and that's what I do in that, like I create some sort of like a system because especially now that you don't have control of social media, and like they said they're still trying to figure it out to be to these lottery people in trying to figure it out how to run their own business, so I can't count on only one thing. Only on Instagram, you know, so I have a TikTok account. That's how I actually started building a following because I believe TikTok is the easiest way to start building a following and from TikTok I use TikTok to help grow my Instagram account. So I have all these two that I build. I focus on growing my email list and then I have my Facebook and then all these little all these platforms are connected. You know, and I mean, I guess it helped me grow my Instagram account. But on Instagram, as I said, like I try to use every tool that they offer you know and building a community not to gesture like I'll say your say your sales, affiliate marketing, affiliate marketing, affiliate marketing, and I try to like, show little things about personal life that helps like create and protection because I think that's how when people actually trust you and they they buy from you isn't away now. Like they have a connection with you.

Dave:  Yeah, yeah. Ultimately, I think one of the big things that people are trying to figure out once they become interested in something is Is it real, you know, is it real? And so there's kind of The Attractor Factor and in it, you know, I'll pull out this, this document, which is the fishing formula document. And anybody can access this by going through the challenge on day five. In the business plan class, you can access this, this particular little graphic here about the fishing formula, but yeah, it's like there's a couple of things that you have to decide on. In order to, you know, in order to decide, you know, who you're going to target and how you're going to get them in the boat, you know, I'm having a difficult time pulling that up, my computer running slow but but essentially you're gonna bring people to the boat, you're going to Chum the water similar to how they would throw you know, blood or fish guts or fish food to bring the sharks to the boat. You didn't get people to your boat, and that's with the value. You certainly weren't saying I'm gonna sell something. I have something for sale. You know, that doesn't bring consumers and people you know, you guys have teaching free stuff that's going to help I'm funny Afrin and over here on this account, and you can learn that you know what I mean? People are like, Oh, okay, cool, like free stuff. Funny. Yeah, I like that, you know, and it's like, and then how am I going to get them in the boat? Well, how am I? What am I going to use for bass? Maybe I'm using free training, maybe I'm using a free PDF giveaway. I'm mixing that up to over time I'm mixing it up making it more personalized and then well how do I get them in the boat with a well I use a two page bridge but it's it's going through the process and really saying how am i How am I going to Chum the Waters first and bring people to the boat? Then what am I going to use to convert them to get them to give me their email address? And then you know, how do I introduce them to whatever product I'm introducing them to on the bridge page? There's not a lot of moving parts. It's actually rather simple. But I think too many of us try to perfect our little funnel or we want to perfect our bridge page video or we want to, you know, we want to obsess about the fact that we haven't we don't have many emails and our follow up series or whatever, instead of just getting good enough and then beginning to start marketing, which is creating content, running ads. And so what sort of advice would you give people to get into action to income producing activities?

Mila:  I think people just need to not like waiting for having everything figured out or waiting for having the perfect conditions and you know, like, feeling like Oh, I'm feeling like to do something like don't think and just do it. You know it starts with the things that you have. Because I think that's what makes a difference to people. A lot of people have success in sewing, and it's like a lot of people. Okay, I'm waiting for the perfect moment. Moment. I'm waiting for them. To have the perfect tools. I can not. I don't have the perfect tools. That's what I have. That's what I'm gonna do with what I have. People overthink a lot and I think Something I think it's important also is like, test, test everything that you can test during meals, test different types of content, test doing covers so I don't know how to say yes on Instagram, try doing different types of content. Try doing something like a different lead, lead magnetic like or call to actions, test everything because you never know like, it's made sometimes like little things that you change. That's gonna be the game changer for you, you know? 

Dave:  So Becca said hey, I've noticed a lot of people are checking my link but are not opting in in your funnel. They're not giving you their email address, right? So check this out. Let me go back and actually show this, do a little teaching here for those of you who are listening in and help you to kind of see where things may be, where they may not be working for you. And so let me share my screen so you can see what I'm looking at here. All right. Let's see. Let's do just the window here. All right, you can see that Yeah. All right. So when you're when you're when you're going through trying to figure out what's wrong, like what's not working. It's really easy to kind of use this, this little thing, this fishing formula to kind of do a process of elimination, right? So if you go over here to the like if you have no idea who you're talking like who you're talking to who your target audiences, then you need to figure that out. That's your species, right? That's like fishing like you need to know what fish you're going to fish for. Because you don't want to be you don't you don't want to bring bread if they like to eat hot dogs, you know what I mean? Or you don't want to bring shrimp. If they only eat squid, you know what I mean? So we need to know who we're targeting so we can go to the appropriate place where they live, we can bring the right chum, use the right bait, bring the right reel, right so it's really important. To know who we're targeting. Next, where do they hang out? Well, like if I'm targeting people who want to make more money than they're probably everywhere. You know what I mean? Or if I want to target people who are losing weight, want to lose weight or if I want to target people who I mean it'll help me to, okay, these people might more be on Pinterest or these people might more be on Facebook groups. So you can decide, hey, where do these people hang out at? And these people are on TikTok like crazy, because everybody else is doing it so I can see that they're getting customers from TikTok. Whatever. Chum, chum is your content. How can you get them to the vote? So you know in in the case of the lady who asked the question, I think it was was it Becca? Sorry, was it Yeah, Becca? So, in Becca's case? It's like, how do you get them to the boat? Well, you sounds like you're getting them to the boat right now. They're clicking your link. How can you get them in the boat? That's the big question your baits not good enough. Your baits not good right now. It happens to be where I have that little red bone fish that right there that's reminding us right there your baits not good enough. You need to change your bait. So I want you to imagine that you're fishing and you're continuing to throw down a shrimp and you bring that shirt you know fish are down there. But you keep bringing that shrimp backup and it's a full shrimp and you're going, why are they not biting it? Why are they not eating it? People around me are pulling up shrimp or fish in the same boat but they're not eating. Hold on What kind of bait are they fishing with? Oh, they're giving away a free PDF for you. So just put something else on the hook you want. I mean, and it doesn't have to be a big to do. You don't have to let everybody know and ask. You don't have to ask anybody. You don't have to tell anybody. Just switch it just change it to something else change the headline. If you're a blueprints member, come on to the blueprints call and get feedback from our CMO. If you're a marketers club member go get feedback from Drew. Use our resources change up your landing page so you can offer a better bait. Okay and then your real well if you're if they're opting in but not buying, then how can you funnel them better? Maybe you're not using the right funnel. Maybe you need to switch up something on your bridge page. You know what I mean? So this process allows you to kind of ask yourself, Okay, how far are they coming into your funnel? Where are you losing them? And that's probably the thing even if you go all the way to getting them to buy the result? Well, what else can you sell for more money? It's a reminder, what else can you sell for more money right? So that's why this illustration in this particular fishing formula can be helpful and Becca, hopefully that was helpful to you to just simply know that you're not doing anything wrong. There's nothing wrong with you. There's nothing wrong with your potential. It's just a simple thing that you got to just change the bait on your hook. You know and I bet if you throw a different bait out there, you're probably going to get a couple of bites. Mila, what would you add to what I just said?

Mila:  I think that's, that's perfect. I think she needs to like maybe and I don't know if she's offering any sort of like putting any call to action like offering any free ebook or free video free something you know, like maybe the call to action or something that needs to be on the on the opt in page that then it's gonna like yeah, you're gonna go to the next step.

Dave:  Test test.

Mila:  Is that sorry to cut you off today, but there's one thing that I do and this helps also if she's using Click Funnels, click funnels, they offer you something like a split test. And you can have a two page and then one page you can put like the free lead magnetic or the other one you keep it the way you're using. So ClickFunnels is going to show you which one is going to fall. Well. So then you're going to know what's the where you like losing them or Yeah,

Dave:  So and I bet a bunch of people maybe were thinking, I wonder how you do that. Anybody think that? As you're sitting there listening to me, let's say you know, Clickfunnels has a split testing feature. Anybody thinking to themselves I wonder if I need a coach for that. Let me show you. Let me show you. I just got out the whole Google and guess what? I just did split test pages and click funnels ClickFunnels support came right up right now Mila the reason why I'm bringing this up is because you said a few minutes. So the number one thing you see out there with people is they're not. They don't take enough initiative. You said you see that all the time. People are not taking enough initiative. So here you go. You can go right here and figure out how to do that. split test. Well, man, there's even a video there's even

Mila:  I try to help everybody but sometimes like it's something on click funnels and they literally have a chapter by that and every time that I have any sort of problem, I call them like I I call them on day shet and they serve my like, little things that you know, like you can do and having much initiative. I don't know. Sorry,

Dave:  I'm just trying to just say out here, it's hard, but it's so easy. It's hard, but it's so easy people you know, I mean, it's, it's one of the things that I think is true, is you gotta Well, you got to get hungry but you gotta stay hungry. And how do you get hungry? Well, the only way to get hungry is to get hungry. You know what I mean? You get hungry, you get in pain, you're hungry and that makes you do something. But what I see is that either people don't recognize their pain, or they're not in enough pain to get the motivation to do some of this. Sometimes our life is just okay. And we get complacent. We just get comfortable. It's like we want change, but it's not really bad enough. And there's a lot of things that I could say like, Hey, you know, don't let things get bad enough to where you have to do something. But what do you tell yourself? When you know about why this is so important to learn like if you had your child or your sister, whoever and you are obviously your sister you're sending them down. And well what would you say to somebody to try to convince them that right now Matt is really important to learn these skills because of what's coming in the future. Going back to picks and shovels. We're not going back to manual labor. We're going back to robots are going to steal your job. We're going towards everything. We're going towards the metaverse, we're going towards freaking cartoon farms. Animals. We're all sitting in a room Mark Zuckerberg says we're going to be in the middle. We're going to be cartoon characters. I mean, we're going towards the place where they're selling pictures of hand drawn horses for $300,000 because they're NF T's. I mean, we're going towards a place where people are spending billions of dollars on a coin that you can't hold. I mean, the world is crazy. The world is crazy. So in one sentence or once in one in one breath I mean, what do you tell yourself and what did you tell your sister about? Why like and I mean, deep down not the bullshit like, Oh, why? Like for me, it's like, I don't want any other man to be telling my family where they got to live. What they got to do. Like that's like, for me, that's really that's kind of become important to me. You know what I mean? Because I really, really realize how sick the world is. And how effed up the world is and I don't want nobody dominating my family. You know what I mean? I don't want anybody telling us where we got to live or work or drive or where my kids got to go to school or what they got to believe in. So it's that we're in money gives us that freedom to be able to have that flexibility and that control whether you like it or not, so for me, it's about being able to care for my family and not have not put them in a place where they're abused or misused. Right. And I think a lot of people in this world will abuse and misuse people, because they're not not as powerful or whatever. And we've seen that in history, right? We've seen people take advantage of people. I'm not I. I'm a real big believer in not abusing power. So I of course don't want my children or my family to be abused by people. That drives me to want to and I also just love the process. I don't think I can ever have a I can never have a lid on my creativity. For me, I have to be free to create. That's just something that I know about myself. But you know, what do you do? What is driving you? What do you think internally right deep down inside, is driving you

Mila:  You know, David, I was lost professionally for so long and coming to a new country and you have to start everything from from scratch and like you depending on people to give you an opportunity to like you actually show your potential to show you who you are and like people the companies just couldn't give me like my potential and who I am and like the fact that I I found these I fell in love with these and like the world is digital. The world is digital. Nobody, like most people, watches TV anymore and even likes TV they watch on Netflix or things like that that's connected to the internet. So the fact that I know what I went through and not wanting to depend on people to give me like, okay, so I don't want to depend on companies, you know, like, I know what I want to throw. Like, I fell in love with this. Like I make my opportunity, I make it like I don't want to depend on others. For me to be able to make money or live the life I want. And yeah, that's like what really drives me, like I don't want to depend on any company and even like sometimes you get a job but like, you're not useful for them anymore and then the other day you are out of there. So is that i For me that's what drives me and and Yeah,

Dave:  Well, thanks for coming on and telling your story for a third time without it's just so inspirational. Mila, it's so inspirational. I just I just I just thank you, I thank you for believing in yourself and then taking the amount of action that you've taken. And the attitude that you have is very inspiring. There's so much to learn, not from listening to you teach but just listening to you talk. There's so much to learn. So thanks for coming on and being willing to talk about it. I get a lot. I get something every time I see you tell your husband that I said hello to your sister, that I said hello to your mother in Brazil, that we said hello. We're rooting for her. I think you're trying to get her to America eventually. At least that's what I think I remember. So hey retire her well, I have no doubt that you and your sister, your mother are very lucky to have you too. So keep up the great work and maybe fourth time.

Mila:  Yeah, thank you so much, David for having me here and creating this amazing program and opportunity that's changed my life and changed me. So many lives out there. And like you have no idea like the fact that you have instant family in my story like Mira, we thank you so much.

Dave:  You're welcome. Thanks for saying that. It's really kind and thanks for believing and yeah, it's a partnership, right? We create and then somebody has to take it and run with it and use it and so it's a wonderful partnership that a creator and a client gets like I'm I was the creator you happen to be the client. And now you've you've your wings to where you can be a creator and go get clients and it's really cool. So thanks for saying that and we'll see you really soon hopefully, okay.

Mila:  Yeah, thank you. Thank you so much, David.

Dave:  All right, my friends. There it is. Wow. What can I say? I mean, have a client like Mila come back for a third time on the show to share her. Her strategies and her story in just taking the time is a beautiful thing for our community. It's a beautiful thing for legends. It's a beautiful thing, hopefully you individually this morning to hear that and to see that and you can even go back and you can go through our interviews or wake up legendary. And you can see Mila she can see herself back in those earlier episodes. You can watch the journey. It's so real. It's real. It's right there. You can watch it. There's no There's no smoking mirrors. There's no sleight of hand. I'm not a magic man. It's just, it's right there for you to see and watch with your own eyes and then you can decide what you want to do with that information from there.make sure to follow her on instagram @milamarksonofficial I just hope you'll be Legendary. We'll see you back here tomorrow. For another episode. Peace.

Below is the transcription for this episode:

JoAnn: Hello hello hello and welcome to wake up legendary Happy Friday everyone. I love it. I'm so excited. It is the kickoff to a holiday weekend for many of us so hopefully everyone gets to enjoy their weekend but also take some time and keep learning, growing and expanding your business, your education and all of that good stuff at the same time as well. Today we have a pretty awesome show planned. I'm pretty excited. We are going to dive into the tech side. I'm actually going to bring on one of our marketing coaches here at legendary, and we're going to answer questions and just dive into some of the common roadblocks that those starting out are running into when it comes to just setting up funnels. Content, lead magnets, all of that good stuff. And then at the end we'll be able to answer some of your questions as well. So it's gonna be a packed episode for sure. If you're brand new and want to be notified when we go live every morning you can send a text WUL to 813-296-8553. We'll text you right when the show goes live Monday through Friday. You won't get any other texts I think except a birthday text. Other than that, so definitely if you want that reminder to hop on live when we go this is a great way to do it there. And then, of course we have the best swag ever. If you would like to get any Legendary shirts and hats. I got one right now. Not only do they have the coolest logo ever and sing on them, they're also super comfortable guys so go grab your shirt at the legendary dot shop and I think Brian who has come on he's got a hat on today too. So you can check out some of the merchandise there all right. Without further ado, welcome one of our coaches here at legendary Ryan how's it going, man?

Ryan: Hi, JoAnn, how are you?

JoAnn: I'm doing well. So pumped. So a little bit about Ryan, you've gone, you were a student. Originally, we've gone through our education. You launched your online business, you're definitely a practicing and active affiliate in the world of affiliate marketing. And now you're giving back to our community and helping those that are starting out as well. So Ryan is someone if you book any of those one on one coaching calls. Happy is one of the coaches that you could end up with and he's helping out and all of that good stuff. So I'm so excited to have you here.

Ryan: I'm excited to be here. I haven't been on this show. I was on the show back in September with Dave and I got invited at one other time to come back. But I don't remember why I wasn't able to come on the show during that date range and then it just kind of fell through. And that was probably early this year. But ya know, it's exciting to be here. It's exciting to talk to you and talk to all the legendary family we got here. So it's gonna be it's gonna be

JoAnn: Awesome. All right, I'm gonna kick it off. Let's go. Let's go big. As a marketing coach here at legendary What do you feel is the number one roadblock and question that you are receiving these days.

Ryan: The number one I was thinking about and I couldn't pick one. It's like a 5050 split between there being a small hiccup with text somewhere usually related to domains and DNS records or ending up with some kind of conflict and then nothing really works. And then in a lot of cases, what will happen to everybody is like taking that action and trying to fix that but it turns into a mess that it's gonna be a real project to fix up. The other thing I would usually get is just my content, check my content, like am I doing things right? A lot of a lot of times just a little bit of overthinking and letting enough time go by to really allow that content to start working and to start building up the momentum. So a lot of a lot of people start off making really, really really good content, and they just kind of start second guessing themselves and you know they want somebody to look at it for them. So that would be the other thing that I get probably most commonly.

JoAnn: Okay, so let's say then I'm coming on a call with you and I desperately need help with content. I'm not sure how it's going. I'm not getting views or I'm bummed. I'm only getting 200 views which is still 200 views guys.

Ryan: That's pretty cool.

JoAnn: Right? We gotta frame it the right way. Where do you dive in? Where do you start with that? What's your checklist or pieces of advice for those that are struggling with just getting started with getting their content seen?

Ryan: Yeah, so the first thing is consistency. So with TikTok, when you've got a brand new Tik Tok account, you're competing with an established TikTok account. So TikTok is an interest based platform. They want people to stay on the platform as long as possible. So when you've got other creators that have been in the game consistently, doing this every day, it knows what creators each person likes to watch and watches all the way through and engages with. So that's what you're competing with, right? They don't want to just keep the views away from those people. Just to give you a whole bunch you gotta prove yourself a little bit first and prove that people can actually watch you. And that's going to be one of the elements that you're going to have to get through first. So if your audience stops scrolling, just because you stop posting so if they're still viewing TikTok videos, and you're not there with fresh stuff that they haven't seen, TikTok is going to show them something right and that something isn't going to be you. So if they're showing you showing them to other creators, then those other creators are gonna get the attention. They're going to engage. They're gonna watch all the way through and TikTok is gonna say this person likes this creator let me put this career in front of them and at that point, you just got to hope I guess I mean, I can only speculate but I guess you're gonna have to hope they stay on TikTok long enough that TikTok runs out of stuff to show them.

JoAnn: TikTok wants their viewers and their audience to stay on the platform. And the reality is guys, when somebody starts looking into doing something online, they're not just following what he says, they're also going to show him other analysis and they're following 23456. So you need to be the one that's front and center and lightly connect with me and have a tent that ‘s just going for an app. I feel like that sometimes when I've looked at some of our students accounts on tick tock, it's just always going for the ass click click click click on bio, click in bio on every single video and there comes a point where we've got to switch instead of just like, hey, please come date me. Please come hang out with me. You got to be like, Hey, this is why I'm a cool person, right? Show your personality. This is what I have to offer. And look at it that way. What are your feelings on that? How do you feel about that?

Ryan: Yeah. So you gotta have high value content. You have to and I know that in some cases, and this is part of the conversation, usually, in some cases, you know, well, some of the top affiliates are only posting TikToks, free videos, they get that and they're blessed with traffic. They are very much guilty and their follow up sequences are insane. Like they have really, really good dialed in follow up sequences. They can really capitalize on the traffic properly. Starting out, know who you are going out and meeting. If I see you for the first time and you make me aware of something right I become aware of a weight loss plan or I become a way to make money online. And I decided to go to your profile to check out you know, I'm not going to just be there. Naturally there's going to be some skepticism, there's going to be some confusion. I need to have those objections handled before I'm ready to go to the next step. So if I go to your profile, it's just an infomercial. Forget about it. Like yeah, I'm just gonna, I'm not gonna it's not gonna sell me on anything and it's certainly not gonna sell me on you. So high value content, I always say 50% and 50%. If you can do something like the 50-50% Awareness type concept, which would be that text on screen that is 510 Second, you know, just showcasing the opportunity, identifying problems and showing solutions with words and the other 50 titles. content so that way I can actually learn about you and what it is you're doing and how it is you're going to help me that's usually a pretty good rule of thumb.

JoAnn: Yeah, definitely. So I'm just gonna put this up on the screen. Whenever our viewers ask what is high value, high value is information. You're being open, honest with what's going on instead of trying to hide in the weeds and you're actually giving usable tips that they feel oh, okay, this person knows what they're talking about. I can start to trust that they're knowledgeable. They're just not sending me down a dark alley funnel with a link saying, hey, just click here because I set it. You're actually providing information, you're providing little tips I've even seen, you know, visit this website or how to create something in Canva.

JoAnn: But you're not just hiding, you're not gatekeeping every single piece of information. We are a believer in providing some value. There is some give and take. You can't just hide everything that you're doing behind a paywall, so to speak. What would you add to that to answer your question?

Ryan: Yeah, I would just add that always keep that in the back of your mind to lead with value so if you can prioritize the value over anything else, look at it this way this is this is the way I started looking at it. And that's when I started to kind of see some momentum build up a little bit faster, which is that my audience should be able to get the outcome. They're looking for and have the problem solved that they have that I'm solving without ever spending a dime. So between my content, my follow up sequence and any other manual follow up I may do I do keep track of some of that stuff. I'm a little bit overkill but they shouldn't have to spend any money to learn and actually get started doing what I'm actually doing. That's how much value I'm providing across my email list through my content you know, and I'm not gonna I'm not gonna give it all the way up front you know, you got to you gotta take a little action show little interest you know, you got to get my eBook out of my league and then you gotta start getting my emails where I send some really high value stuff out there. But you know, and then the money is gonna follow as a byproduct, the sales are involved, right. You got to eliminate all that confusion that they have and should always be clarity for your career for your client. For your business. There should always be clarity as they move through. When they visit your profile. They should be 100% clear as to why it is they're going to click on your link. They should be 100% clear one and be clear where they're going from that bridge page to your affiliate offer, whatever that may be. So if you're not providing clarity, you're gonna notice a drop off. People are going to start falling out of that funnel really really fast and certain point because there's just no clarity there. When I first got started I was confused as to why do I even need this bridge? Right? Why do I even need this bridge base like this just seems like an added step. And I didn't understand that. That's a good place to live. That's where you tell your story and build your relationship. Sure, but that's also you got to have a smooth transition from you to your affiliate offer. If I come from your content, go to your landing page, opt in to your list and start receiving emails. And the next thing I see is a video of some other person that is selling me something that's going to cause a lot of confusion. He put a bridge page in between where I can sit there and say thanks for coming here. This is why I'm talking to you about this and this is the person I'm giving it to you. Take them by the hand and just hand them over. You eliminate all that confusion. They know exactly why it is that they're looking at the page they're looking at after they click the button. They got clarity.

JoAnn: And there's no man I call it like there's this dark alley. I've said it earlier today. Dark alley is the online world, right? And if you don't provide that clarity, if you aren't clearly holding their hand, this is the safe way through the funnel. And all of a sudden, they feel like they've been thrown into some seedy place because it doesn't make sense. They were just you know, watching Susie doing a really cool TikTok and they click and there's somewhere else it doesn't look the same. It doesn't feel the same and they're getting a sales pitch. They're gonna run for the hills immediately. Right? So it is that taking them on that customer journey of how they connect with you. And you're now referring to them, Hey, check this out. And this is who you're who you're going to see what you're going to see on the next page. And that's definitely and it's just that they feel a lot better about it. They're like okay, I understand now where I'm going, where I'm headed and how this is working. But it is shocking how many of you want a bridge page. Just forget to grab opt in, do an opt in page and try to just shoot them right to the sales page of any offer. And it's like no, they don't want to be sold. They you need to get to bring them along a little bit and you want that email on your list. They're a part of your business. You worked for that email, you worked for that content. That person will definitely get them into your world. So someone asked what is a follow up sequence so that is your autoresponder what you're sending out through your emails. When somebody opts in on that first page, you're providing value and those additional touches to where you're connecting with them through email. And when you set that up, that's all automated. It's really a beautiful thing instead of you going okay, I got an email Ryan again today for the third time this week. Get it set up to where it's automated. That's what Aweber is about. It goes through all of that on day three. Of the challenge. So definitely go check all of that out for sure. On that piece. We got a lot of comments. I'm loving it today. So what the other part is that DNS records and all of that feel is the easiest way to walk somebody threw that piece.

Ryan: The easiest way it's one of two ways. It's either for them to share their screen, and I can just guide them though I have little annotation tools I can draw on their screen. Go ahead clear here and I just explain things as we go through. If it's too bad of a mess, like if I look at it they've got things in there wrong and they know things are the wrong and click funnels and they're wrong and AWeber and just all this different stuff this text this backend setup is all wrong. I'm just there and I'm gonna send over a request for remote control of your screen, because I don't want to run at a time before I can go ahead and fix this up. It depends a little bit on, you know, some people, some people are extremely fluent in tech. And there's just no issues. There's never any issues, they just understand things. In most other cases you're doing something brand new, right? So it's normal to make a mistake or four screws and not understand where it is that the disconnect happened because you just did all this stuff you've never done before. Never thought you'd ever have to do before you know you're integrating software and connecting you know DK I am a professional email and then all this stuff. This is complicated when you're brand new to it. So a lot of times it's just a simple fix to something really, really small. Sometimes it's just a matter of adding a subdomain and pointing back over to ClickFunnels because you have a website. And there's no way to know that your www is already pointing towards events. So just stay the subdomain right. So what happens though, is in a situation like that, a lot of times they'll take www put it towards ClickFunnels and sometimes it's going into the funnel. Sometimes it's going to a 404 page, and then they'll go through other records because of a YouTube video they saw or something that they looked up in a blog that said to do this and to do this in other websites now. So now you gotta bring the website, but then you've also got to get everything there originally trying to do work, which can be time consuming. It can be time consuming, identifying everything that went wrong and then usually at that point, you just kind of go ahead and fix it. I've done it enough times to just go ahead and fix it. You know, for somebody brand new who's not familiar with it, it's gotten to that point, you have to have somebody look at it, right so it's definitely gotten to that point but that's what I mean call support. Chow. We have lots of people that if you find yourself in that boat, definitely reach out and all that good stuff. So going back to TIkTok and content because there's a lot of people asking about growing accounts for those definitely that are in blueprints, there is a new training that was added. It's by Andrea and she really gives a ton of tips on how to grow an account starting over from scratch with a new one strategies all of that good stuff. But one thing she definitely mentions is when you start that new page, let it sit.

JoAnn: Don't do anything on it, let it sit there because then TikToks Like oh, we have a new user. I want them to start getting back in and using the platform. So when you post that first video after you let it sit for a couple of weeks, tick tock throws it out there like crazy because they're like, We want to give us this person we lost them. They almost didn't start interacting on the platform. But if you make an account and start posting that same day, they're like, maybe they're trying to sell something. So it actually kind of tricks their algorithm a little bit so that is a little tidbit there too. When you start a new account. Let it simmer a bit. Let TikTok get really hungry for your attention. And then posts start posting those videos after a couple of weeks. So that's definitely something to think about when we're starting new accounts and all that good stuff. So if anyone wants to read, Brian because people are asking for your email, it's Ryan dot Halbert at legendary marketer.com Correct. There is that period in between Ryan's first and last name that's on the screen and then it's at legendary marketer.com But all things in marketing Don't be the hunter be the hunted? That's exactly what was Andrea's teaching. It's even having tick tock come through. Oh, I would want this as you start engaging. I want this new user to be interacting so when you start to like I'm not so concerned about you. I'm not so interested yet in Tik Tok with the new account. When you do post they get super excited and they start pumping your stuff out because they're hoping they can grab your attention. So definitely keep that in mind. Everything you do is how do you attract people to you? Instead of trying to pounce on them from your end, even in content that you put out? Always. Then says it all the time. Be the hunted, not the hunter. What do you what do you think about that? Ryan? In your experience?

Ryan: It applies to most situations right? It applies to the first thing I think of is outbound messaging versus inbound messaging, you know, for lead generation stuff like that be the hunted instead of the hunter being desirable, don't be desiring. Which is just far more effective. It's far less time consuming. And when you're the hunted and you have people reaching out to you, it's just a big time saver. If you're not worried about it, you don't have to worry about convincing people to be interested in you right. You're just taking my take of the people that have already raised their hand and said I'm interested in that. And then it's sort of similar to any other respect. You look at it too, so yeah, absolutely. For sure.

Emily:  And the other key piece and this has come up a few times this week, even another week of Legendary interviews, is really dial in who you want to reap. I'll try to reach the world. The world won't respond because they won't feel connected to you in any way shape or form. You want to put out content that is so attractive to a specific person, that it's off putting to someone else. Like you are literally so dialed in to who you want to reach who you want to talk to that it just doesn't even connect with a different group. People. If you want to talk to moms make your content that is all about moms dated all of that good stuff and push the dads or the non parents out of your circle. Because they're not gonna connect with your content. And they're not going to grow and trust like you and end up clicking on things. So make sure you really dial in who your audience is. And speak to that one person when you're writing copy when you're making content when you're filming that video. As if you have that one person even put in money. That's what I like to do. give that person a like where do they work, what are their problems and then speak to that person in everything that you're writing and putting out your Do you and then I would recommend that you have different audiences for different offers. You have different pages, but what are your thoughts on that?

Ryan: Yeah, it's relatable. Right? It's almost the biggest thing there because if people can't relate to you, then they don't see you know, if I were to give you like an extreme example, right if we're looking to make money online space, if we're talking about, you know, here's something to do with TT, because you're not going to do and you want to make little extra money that's not going to speak to somebody who's having financial struggles and they want to start an online business or somebody who's really driven you know, the messaging is just way off there. So you want to be relatable and in the easiest way to do that is by telling your story, right? You don't have to come up with this crafty messaging that you know these slogans and headlines you're gonna use just be relatable. Share your story and people that will relate to you will come to you. It's gonna be the equivalent, right? I got started in marketing. I have a lot of blue collar men in my audience. It's probably 90% blue collar men. So that's who I'm speaking to, and what are their pain points, right. What are they struggling with? Nobody wakes up in the morning and says, You know what, I want to be an affiliate marketer. You wake up in the morning and they say I'm sick of this job for hours. And when the time is spent with my family, I live paycheck to paycheck, pay my boss, those are the things I used to say. Those are the things that my relatable audience is also saying so those are the points I want to speak to and I want to really talk about those problems. Talk about those problems, how they can be solved, give them ways that they can solve those problems without buying anything just dropping a follow right? But then also showcasing the outcomes and the solutions that they're looking for. After identifying those problems. And when people can kind of see like, alright, you know, listen, there's always an excuse why somebody can't do something. It's just so easy to come up with an excuse than it is to actually do something about it that that's what people would rather do. But when people can see that somebody that's just like that had the same problem. They have reached the outcome that they want, it becomes a lot easier to become comfortable with that idea. And it makes the solution look more desirable and achievable. So just crafting your messaging properly, it seems. And just always I always keep it in the back of my mind. People don't want to buy products, they want to buy solutions. Nobody wakes up and says what my training courses. They want to learn. They want to make money. They don't even want to learn how to make money. They just want to make more money. That's the outcome they're looking for. So that's how we got to showcase that's how you that's going to be the most effective way to showcase

JoAnn: so I want everyone that's on right now. I know the outlet thinks oh I'm gonna shut start saying make 10k. It's always 10k A month. It drives me batty to make 10k a month. That's the outcome you want 10k A month 10k A month and then they have a whole bunch of videos. They think I'm showing you the future. But it's really not showing them if you're going after moms. Maybe it's like even Emily shared with me earlier this week. Maybe it's being able to buy all the Halloween decorations you want at home goods, maybe it's you know, going out to dinner a few more times a week, and that's that's the outcome you're showing. Maybe it's being able to have more late days or being able to see your kids ballet recitals. Those are those outcomes people are actually looking for one that type of freedom in their life. And we're talking obviously right now to make money online as a show. But with any niche. Okay, I love Jeep Wranglers. I'm a total Jeep girl. A little tidbit about me. So my idea, my IG pages and feeds with one of my accounts is all Jeep set. And people are showing what your Jeep could look like and how amazing it could be if you just had this one more modification. And of course there's a link to that modification. Right there. Its affiliate marketing is everywhere. Whether you want to do modifications, make money online or dog products. We have someone in our community that has a massive following for a love of bunnies and does Affiliate Marketing For all things that being a bunny would need. It's pretty cool. But look at really what the outcome they're looking for. If somebody's into really loving bunnies as an animal they're looking for how to make products for my bunny, and the best products and keep them healthy and that's what you showcase. So don't just go after the money grab. It's deeper than that. Show them that piece you've gained. The self esteem you've gained from the lack of depression because you're no longer stuck in a you know, overtime job that you hate. There's a lot of ways you can look at that. And if you're going after moms, you can draw them in by talking about like somebody said, you know, like carpool line hell you know, there's moments where you just bring them into your world of day to day life. Think of it that way. What's the day to day life that you're looking for and are searching for? That's the value you want and that's the result you want to show them that 10k a month isn't going to get somebody to click. I promise it's not going deeper, go deeper than the money.

Ryan: Absolutely. Yeah, I totally agree. I totally agree. And it's never I've yet to ever meet somebody that was just chipper, everything was perfect except they needed a little more money. So like a shiny object person, right? If, if I'm gonna go in all five because somebody said that I can make $10,000 a month every 90 days. I know a lot of y'all ain't making no $10,000 a month. It has a hard level. They don't say it if it's not true, but then also, you know, also it's just not it's not a problem that anybody has. There's always something deeper, right? There's always something deeper or just trying to learn a lesson and their mother is saying 10 grand a month. I don't know why that's been the case and I see it every day. I see the students and see some of the fights. I'll go to the page, and I'll see that headline. I'll see that text in the background of the video count 10k And what as you can make 10k after three months. Just not it's not well, it's gonna catch some eyes. It's not gonna it's not gonna it's not valuable. It's not valuable. It's not going to now you've got a whole mess of trying to convince that person. Okay, maybe it's not actually three months, but you can actually get results you know, it's just it starts off on the wrong foot.

JoAnn: Well, it's also putting you against a lot of other random people who can lend it to you, so now let's use Who do I trust? Who do I go do want a deeper connection, find the deeper result will actually identify the your exact avatar who you're trying to reach, whether it's you know, a blue collar guy or a middle class mom with young kids or an empty nester what's going to burn into who you're trying to reach. And really the life or the problems, you know, the solutions they're looking for. And it's not money. And when you can showcase that, that's where you're going to grow that relationship. That's where you're going to grow like no trust factor. And they're going to end up clicking that link actually. Yeah, and not to mention on another note at the same topic is there's FTC compliance issues, a lot of that stuff too. Like I've seen that video all the time, the average affiliate marketer makes 154,000 a year, you're gonna get in trouble. You know, you don't want to be you dont you don't, you can't imply that you know, I think an FTC violation is like $40,000 for each event, which is one piece of content to one person. So the way I read it, if you got a million views on a video, that's a violation, just hang it up. So you know, keep an eye out for that too. You know, you can say those things if you put a disclaimer on the video, you know, you see a commercial for medication and it has the results not typical or if it has the bottom of the screen, you know, you can still put those disclaimers on videos and just kind of come to see a disclaimer on any income claim TikTok.

Ryan: Though you don't want to violate the compliance it's not a it's not really a light. That is you know, not saying it's gonna happen to you but you know, just keep that in the back of your mind.

JoAnn: Definitely, it's just I really hope people are listening to take this to heart and try it and go with their content. Because there are a lot of people, not a lot. There are people making comments, you know, in the group or posting concerned that they're not getting growth, they're not getting this one. How often are you posting? You can roll back over the last three months and there aren't well over 100 posts enough in a three month time. Let's be real. You can pay there at least three to five times a day, five days a week. Give me that you need to go all in. You want to make this work. Let's go all in. That's your first. Second. Don't make the exact same video 100 times and then go. I don't know why it's not working well, the same day that wasn't working the first 30 times. Try something okay to do something different, go outside the box. Let's get creative. Those creative juices flow and try a different approach. If they're all text on screen do something different. Check out your editing like yesterday was shared. Some people have too big of a pause at the start of their video. So if someone's already scrolled, because you haven't said anything, nothing was on the screen. So they were like, they're just sitting there. Really look at that. Are you showing? Are you touching somebody's pain point? Are you too general with your audience? Do you need to dial in who you're talking to a little more? Are you showing real solutions? Are you only showing a money amount? Those are all things to really ask yourself and audit your own account. Then go ask those questions at somebody that's killing it and out of their account. They're done over two week or you're not just in one day. I think that's important too. Sometimes you will go up Brian just posted this video I'm gonna go up yet the journey that that one affiliate is putting their viewers on. They already grabbed them in something else maybe a month or two ago. And so it makes sense with the relationship they're building with their viewers. It may not make sense as a one off in someone else's account.

Ryan: Yeah, absolutely. Yeah. Plus, you're just kidding, to a tee when other people are doing as well and it's no differentiation. There's no differentiation between you and the other people. If they're if they're seeing your content, you know, they're seeing other people's content in that space. So if they just saw that other person made that video and others saw you make that exact same video that's going to be a really good chain point. Is their content for inspiration, not as a copy and paste you know, you're not looking to go over there and just right click you're looking to use it for inspiration, get ideas, content block. There's lots of different ways you can remake content around one idea. You can tell your story, you can tell a story in a 10 second text on screen video. You could also tell it in a three minute long, boring single take. You are not going to get a lot of attention on the for you page, but it's there for those people that did come to the for you page and now they're scrolling through your profile. That's that content. Therefore you need to be creating content for those people as well. You know, I've done almost no hook at all on my profile. Because I'm not making it for the for you page. I'm making it for the people that are scrolling through my profile. And right after I create that awareness, I create a little bit of interest and they say you know what, I want to know a little bit more about this guy and what he's talking about. That's those videos. Therefore, two of them are pinned to the top of my profile and then the rest of them you'll see about 50% go through every other day. I've got one or two of those types of videos going out. Right? 

Emily: Definitely. So let me ask this because I've seen her bring it up a couple of times. So I want to ask her a question. Came in from within. I think it's a business account. So link trains are great, but let's look at how we'll go back to the Jeep example. Link tree in an IG account of different Jeep products is fantastic. Somebody's looking for a specific bumper they don't want to link to lights they want to link to the bumper. You're in the make money online niche. You don't want to have five different make money online courses that lead to confusion of where do I start to learn from and last, so you want to just have one where it's really dialed in. So it really depends on what you're an affiliate for. You're promoting, it should match to what is on that page that content your audience and really think about is this confusing or is this helpful?

Ryan: it also can sometimes cause more confusion if it's not set up. Right. I've seen some great ones that make money online that have their lead magnets, maybe a blog link and then where to take action. So there's some things like that. What are your thoughts on LinkTree and that sort of thing? Pretty much exactly what's great if they are organized and they're easy to navigate and it's just not a mess. If you've got 30 buttons all lined up like hey, go to the go to tech talk and go to the link tree and look at their link tree link tree dot link tree that slash link tree or whatever it is. And tell me how long it takes you to figure out exactly. Their link tree on their own link tree is very confusing if you can't make sense of it immediately. So that's going to be the biggest thing right? If you feel like one is necessary, then they can be great. And they can be great. And you can , it's a good way to add more stuff to a single leg. But it's got to be organized. Like you said it's got to be organized, you know, it's got to be, you know, a couple of things of value and then just where you know you don't have to have like all of your social links in your link tree. You don't have to have all these different products and your link, promote those products to your email list. You know you can promote individual products you can send a different link to a different product and a YouTube short and in a Facebook reel. You don't have to try to have everything crammed into your link tree on Tik Tok. And then once people get on your email list that's the main goal right we don't want to add friction and confusion and confuse buyers don't buy click the route. You want to make it clear when there's confusion there, they're just gonna leave. And you can add all that stuff that you want to add to your email list. If you're providing high value emails, people are gonna be opening your emails every day, and they're gonna be excited to receive them. And you're gonna be able to promote your social links in the footer. You don't need all that.

JoAnn: What if it's unrelated products? 

Ryan: Then it shouldn't be there. Because it confuses your audience. It should only be related to your content, your offer and that sort of thing. I've seen link trees with 15 Wanting links occur and it was everything from their Amazon to make me anything in between. And that's what it's like before different accounts for different types of content like that. You have to really make sure any links that you're providing are a clear path and journey. For the person you're creating Convo for person you want to take action, make sure it's one clear action

JoAnn:  And they can't get lost in the muck of too many links and I don't even know where to go or what I was even looking for when I got on to this link tree because there's so many links and they're confused and they're out there going to the next person that is more clear. They're not going to disappear altogether from looking for whatever product you're promoting. They're just going to find it from someone else that's more clear. That's the reality. So you want to be as clear as possible for sure.

Ryan:  Absolutely. Yeah.

JoAnn:  All right, Ryan, one more time share where people can email you with QuickBooks, or to set up one on there's a link right in the challenge. Towards the end of the last few days of the challenge. There's a link to book one on one sessions that you can do. If you are a blueprints member, you can grab that session. 

Ryan: Definitely for sure. So I’ll share my email ryan@legendarymarketer.com or you could also send it to Ryan.Howard @legendarymarketer.com 

JoAnn: All right. Awesome. I hope everyone had an amazing Friday morning with us. If you came on late. Definitely start from the beginning. There are a lot of little tidbits in here. Shout out to me. Reach out to our support, ask questions in the group. We're always here to help. And just keep rollin guys have a great extended weekend and we will see you on Monday. Peace. Thanks.

Below is the transcription for this episode:

JoAnn:  Hello and we are live. My name is JoAnn. I'm the marketing manager here with a Legendary Marketer. Happy Wednesday August 31. Everyone, the last day of the month. I am so excited for September because fall is my favorite season. So we're getting a little bit closer to that which I love. Before we bring on our guest this morning, I'm super excited for you to get to know them. I do want to share with you just in case you're new here and you want to get reminders. When we go live each morning we don't spam out. You're only going to get a reminder text, text the letters WUL to 813-296-8553. For me and now without further ado, please, in those comments, give me some hand clap emojis because it's Wednesday and that's what Matt always asked for. And let's bring on our guest today Chelsey. Hi Chelsey, how are you?

Chelsey:  I'm very good. How are you doing today? 

JoAnn:  I’m doing well. So excited for you to just share your story and let our audience really get to know you and all that you've been doing. But to kick it off. How did you find Legendary to tell us where it all started?

Chelsey:  Well, I downloaded TikTok when I was alone at home and we were all shoved in our little holes back when that big crazy stuff happened. I'm not gonna say it so I don't I don't get you flagged or anything. And it just really started off as something to do. I'm a busy mom of four little girls, and I just needed and I stayed and that was my little escape. And so I had it. I started then and then I created a new TikTok and I wanted to, you know, get into a different niche that is hard to get you know back into a different niche whenever you're in another niche TikTok. So I started another one and I was telling my husband you know, I was really tired of you know, my job and you know just having a cap of what I could make because I felt like I was so much more than that. And I was just scrolling along. And this girl who was one of about 18 or 19 I don't even remember her name. She kept coming across my page. And I would watch her videos and then I’d scroll and then one day she said something that just hit me. It hit one of my pain points. And she told me to click the link in our bio. I clicked the link in our bio and the rest is history.

JoAnn:  So how long do you think you were scrolling and seeing her before you took action?

Chelsey:  It was a while it was probably a couple of months before I finally took action, which is my biggest regret. I feel that everybody was my biggest regret. Just not starting when I saw it because I feel like when you see it, and it touches something in you, you know every single video she did. It hid something inside of me. I'm not sure what it was. But it was almost like she was supposed to show up on my TikTok. And I was supposed to see her account. And so yeah, it was a couple of months before I decided, okay, I'm gonna do it.

JoAnn:  Right. And I think that's such a great reminder for everyone that's watching too. It's funny how we take months to take action, and then we start being an affiliate and we want everyone to take action immediately or it fails. Yeah, but you didn't take action after the first TikTok you saw or the first video, right? It takes time and that's what you've got to keep putting that stuff out there. Eventually got the sale because she kept putting content out. She kept showing up on your page. You kept going, Oh, I'm interested and growing that online connection with her a little bit more each time. And finally it was just the right time and the history right.

Chelsey:  Yeah, and I've actually seen I don't know where I heard it is all solid. But somebody has to say something a certain amount of times. It's like a statistic out there that you have to say something a certain amount of times. Like, 10,11, 12 Yeah, you have to see it that many times to be able to finally just go okay, I'm ready.

JoAnn:  Right, so you jumped into the challenge. Did you then delay or did you take your time? How did the challenge go for you? No.

Chelsey:  So as soon as I got my login information I was in on the challenge. It was funny because Armando, my advisor, had done everything I was supposed to do. I watched day one. I did all my assignments, I scheduled my call. And then I was stuck for a minute before I could talk to Armando but I was just fidgeting I was just waiting and I could not wait to get back into the challenge and it's just like, everything that I was learning was just connecting it was just like light bulb going off in my head like that's how it is. That's how it works. That's awesome.

JoAnn:  Well, I know you mentioned it on your questionnaire but share with everyone your prior experience with direct sales. So you have a story before you found Legendary.

Chelsey: Yeah, so I actually don't think I put this into my questionnaire but when I was a little girl I just felt like there was something more for me to do. I wasn't supposed to go to college. There was something I was supposed to do. Now I know it was to be an entrepreneur. That's something I love. To lead. I love to help people, you know. And so what was your question? I'm sorry.

JoAnn:  Share with us all about your direct sales.

Chelsey:  That's right. Affiliate marketing when I was actually 18 years old. I tried to learn it a little bit but I was very, very, very confused. I had no idea so if i Okay, whatever. So when I was 21 I found out I was pregnant with my first baby. And my husband wanted me to stay at home, but I just felt like I wasn't helping them. So am I allowed to say the name of the companies that I

JoAnn:  I mean, it doesn't matter. 

Chelsey:  Well, yeah, I started a makeup company. Okay. All right. It started when I joined a direct sales makeup company. After that I joined a health and wellness company. After that, I joined another health and wellness company, and then I started the fourth health and wellness company. Oh my gosh, and that right there. I'd build a huge team. I'd build a team I was built to a right known as diamond. And I realized I ended up having to pay some money to hit my volume team and make that patient so yeah, this is not some start making sense to me. I've worked so hard. I felt like I had completely just failed. And then I tried it again. I did some bizarre bizarre things. And then I actually joined a jewelry company. And all of those just kept failing. It was like nothing was working for me and now I know why they were not working for me because everything that happens all your failures lead to something big I truly believe. So I was like okay, I'm done. I'm done. I'm washing my hands of direct sales and MLM because something's not right. Right and we have to work this hard, and you know may aggravate my family and friends. I mean that that was so good. It just stressed me out so bad that I had to make a list of all the family and friends and then my family and friends were like, oh, what's she doing now? You know? And, and I quickly just said, You know what, I'm done. I've tried, I've tried the best I could. And it's just not for me. I guess that's basically how I felt. So I have definitely done a lot and I've tried a lot but I tried. I really, really worked hard. And I figured out that it does not matter how hard you work. You will never be some people. But I feel like if you are not one of the first trailblazers in the company, or you are not one of the first people to you know, get started. You're not going to see the money that they promise you. 

JoAnn:  At the end of the day it's not your business.

Chelsey:  No, it's not. And that's what I wanted. I wanted my business and I tried to make it my business but it wasn't mine.

JoAnn:  thing. Right. And since you had that entrepreneur itch, you were looking for it and it just wasn't clicking just wasn't clicking. At all. But you kept going guys, she went through seven direct sales companies.

Chelsey:  I made money, but not the money that not the money I needed to to help my husband with the deals. I mean, it was a little bit of money, you know, but it was not money that we needed.

JoAnn:  Right? But the thing that I love is you didn't give up. This isn't right. Okay, keep going. What's next, what's something else? There has to be something there's something there's something you keep going and I know you went through a lot to get to this place, but I'm excited that you did.

Chelsey:   I don't feel like I do enough justice sometimes because of the day to day training. You know when I say this, I mean and people on my TikTok know it changed everything for me. I mean, it changed everything. It's not just about the money. It changed my confidence. It changed the way my kids look at me. You know, and my husband how proud he is of me and that I get to wake up every day. You know, I struggled a long time with my purpose, like a long time to the point where I would cry because I felt like everybody in the world around me knew exactly what they were supposed to be doing. They were fulfilled. They knew you know, where they were supposed to go in life and you know, all this stuff. And I was like that's just something that I just always prayed for. I was like, please just to show you my purpose. What am I supposed to be doing? And I found my purpose. I wake up every day happy. I feel like my purpose every day is just to help as many people as I can only to believe in myself, but to create freedom for myself. I mean, and to, you know, help them be their own boss.

JoAnn:  Now, that's beautiful. I love that. I absolutely love that. Thank you so much for sharing that with us. So, you go through the challenge you get started and we're doing something new. How did your friends and family first react because they've already gone through all the direct sales and now you're all in with something new. How did that go?

Chelsey:  You're not gonna believe me when I tell you I didn't tell you about it. Yeah. I did not tell one single person I didn't even tell my husband when I first started. I did not tell anybody and not because my husband is not supportive because if I would have told him I was doing this he would have been like go for it baby, you know, because he knows I can do anything. I want to do it. I mean, he's gonna be the first witness to that. But I did not tell my family. I did not tell my friends. When I figured out there was a way for TikTok to end. Like, my TikTok won't be shown to people that I know or that my Facebook reels would not be shown to people I know. There's a way around it. I set it up, it was like I did not want anybody. I firmly believe energy is everything. And I don't think there's a lot of people that you think want you to do good. But deep in there, they don't want you to be better. than them. They don't want that. And so when you have all these negative energies coming against you, it does make a difference to you when you have all these opinions of people telling you oh well. Are you sure that's real? That sounds like you know, scam or whatever. I didn't need that. I did not need that at all. So I did not tell anybody. 

JoAnn:  I love it because sometimes you've just got to protect your little circle like your energy like you shared and just figure things out without people that shouldn't have an opinion but do you don't get to tell me what's right. You don't get to tell me what I should do because you don't

Chelsey:  even know what you're doing. Well, this is my thing. If you're not making a million dollars, don't tell me what to do. You know what I'm saying? Because that's where I'm trying to be. I'm trying to be a millionaire, or at least six figures if you're not making it if they don't have the mindset that you need to have to get you to be successful. And that's not the people you shouldn't be going to get advice from, that's not the people's opinion you need to be listening to, some people might have opinions. But what is the one ear and out the other because you are in control of you and that is all it is up to you to be successful. Not everybody's opinions and not everybody else.

JoAnn:  Yeah, so true. I mean, even when you have a question, you've hit a roadblock. Say you have a question about your funnel. If you go in the group, you're gonna get oh, I've tried this. I've tried this, do that you're gonna get real answers, real problems. Solving. And you ask somebody that isn't an entrepreneur who doesn't understand and doesn't care. They'll just be like, That's dumb. You should stop it. That's not helpful. That's not what my question was.

Chelsey:  Not at all. Know who you're asking me for help. From? Right. Exactly.

JoAnn:  But the friends and family sometimes have no problem giving. I can help you with that. It's called quitting. That's not what I'm looking for here. Right.

Chelsey:  And it's funny because it doesn't matter what you say you're going if it's something online, they will they're gonna always a scam, you could quit but if if I was to go out here and to get in debt, and go to a bank and and build a brick and mortar business, every single one of those people who would have an opinion or have something about this day would be there at that ribbon cutting, you know, you know what I'm saying? Like, nobody's gonna celebrate when you say you're doing something online because it's just not what we are taught. We're not taught to do that as a society. We're taught. You go to school, you go to college and get in debt at 18 years old as a little kid as a teenager, you're getting into 40 $50,000 even more when the debt then you go to work. You pay off that debt while you're working. Then you retire at 62 and then guess what? You only have 10 to 15, maybe 20 years to live out those dreams. And I'm sorry, but at a 60 to 60 bar, you pay to do the same thing that you could do when you were 30 you know? Yeah. So

JoAnn:  It's wild and so many of us went, yep, that's the plan. Just bought in. Yep. That's the plan and just sticking to it. And no matter what, change is hard, even good change people get uncomfortable with change. Even if it's needed, it's unnecessary, or it could reach all the goals and dreams you could ever have no changes still tricky. It's really accepting that changes Okay. Doing a different path. Then what others are doing is okay. Different. It doesn't mean

Chelsey:  It's wrong. It's not wrong. If you want to do it, your wife will do it. Don't worry about what people want to think. And you know what, don't tell people what you're doing. That is when you're going to be the happiest to tell people what you're doing. After you went through everything. And you're living the life you want to live and then that way they can't say anything wrong about it, you know, but keep it to yourself. My grandma, she always told me that people, people are always going to be against you and you. You have to protect yourself from that just like we were talking about earlier. Yeah. She knew she was giving you the advice you needed. You needed it. When I was in middle school in high school and going through, you know, the jealousy and people just being jealous and things like that. She would just give me so much advice like Chelsey they just don't want to see you do better than them. That's it. They're scared to death. You're gonna do better than they're going. That's it. Right?

JoAnn:  That's it. It really is more about them. And about you

Chelsey:  Exactly. That's exactly right. And you know what? Something that I realized through all of this stuff, because I was scared when I first found the challenge and you know me and it wasn't because I didn't think I could do what I knew I could do. It's just that I was scared. I was terrified. And I want to tell you something. The best things that have ever happened in my life and I've been through a lot of stuff, the best thing that has ever happened in my life was right on the other side of me being scared to death. And so what I tell people all the time, just do it scared. Just do it scared. It's okay to be scared. Just do it anyway. 

JoAnn:  It's so true. I mean, I can relate to that personally. Yeah, everything that's been amazing and great but has happened in my life is when I push through the fear, like I started using that as my identifier. That's the path. Scared and excited. I'm it, that's the one. The one that's gonna push my growth. That's the one that is the next step. That's my path. Because if I just stay there like if I don't take the risk, if I don't take that step, I’m stuck.

Chelsey: Stuck in the same spot you were always Yeah, yeah. Yeah, I could do it scared.

JoAnn:  Yeah. And like Wendy commented, it's okay to mess up. It's normal. It's normal to mess up. It's okay. To make mistakes. And for some reason, we can't ever make mistakes. You can, it's normal. There's no such thing. As perfect.

Chelsey:  That’s how you get better is to make mistakes because if you fail, then guess what you have to figure out? Okay, what do I need to do better next time? And then if you fail that well then you've already got the last one. So what now? What do I need to do better? Again, and again. And before you know what you're what I've perfected, it's just like riding a bike. I know people are always like, Oh, that's such a common, you know, analogy. But you get on there, you fall. And then you're like, Oh, well, I didn't hold the handlebars, right. So you get back on there. You hold the handles back but handlebars, right. And then you fall again but you're weren't doing something with your body. You weren't balancing well enough. And then all of a sudden, all these little things lead up. And now you can jump on a bike. Hey, I'm 30 years old and I could just jump on a bike. rode a bike in a little while but now he's still jumping on a bike and popping up a heely and taking off and getting you know, and it's the same thing you just have to keep. You have to keep failing forward. 

JoAnn:  Yeah, totally. And that also that bikes you know that sounds like another tick tock video piece of content. All right. So let's dive into that because  I love when our guests share with our audience like really what they went through. So you were scared, but you dove into the challenge. What was it like posting that? That first couple of weeks on TikTok? Is that where you started on tick tock or did you start it at the same time you started on TikTok okay.

Chelsey:  Yeah, I started on tick tock and I had another tick tock account that I had started and it actually I have been on paranormal caught on camera on TV because I'm the first ever person ever known to capture a soul like an animal soul leaving his body and so I caught that on my last tick tock and I got featured on paranormal caught on camera and all of that stuff. So I already had a tick tock but I never could figure out what my niche was because I knew I was a mom, but I couldn't get the videos down path. I look right now. I like to tell him once all that was corny, you know, thank God for that dear video, but somebody told me I can't remember who it was when they said to just start a brand new takeoff. It might have been Dave I might have heard this or somebody but start a brand new tick tock and just do what they are because you confuse the algorithm if you have all these videos and all of a sudden you're posting about digital marketing, affiliate marketing, right. So I started to do TikTok and I started it while I was doing the challenge. And then when I finished my last video, the next morning, I got up and I started posting and it was scary, you know because it was still hard because the video salesperson on my old tech top was nothing compared to what this is because it's marketing Yeah. Right. And so I got up. I remember how to put a pink shirt on and I just started posting but there's nothing wrong, you know, because I had been following. I mean, I was waiting for a couple of months to start. You know this and so through that time after I found that girl, I don't even remember what her name was. But I started seeing other people, you know, the algorithm was picking up on what I was putting out. And I kept seeing other people so I got some ideas. You don't ever copy somebody's stuff and don't copy word for word and copy their actions. There. There's nothing wrong with going to somebody's TikTok that you think is inspiring and thinking okay, well how can I apply this to my life? How can I word it where it fits my life? And that's so back to what I started doing. And you know, at first that's what I would have to do because I didn't really know what I was doing, you know? And then

JoAnn:  And that's okay, Did y'all hear that? I didn't really know what I was doing but I did it anyways,

Chelsey:  I didn't scare

JoAnn:  you. That Oh, that's key. That's key. You did it anyway. Still took action?

Chelsey:  And I didn't think about it. I didn't put a lot of time into thinking about why I didn't have a book where I was scripting out, you know? Okay, well this is what I need to say this is what I need to get going. I do have a book that I carry around in my purse, so I'm not at home and I can't choose Tik Tok right then I write down the idea. But now I don't have to do that anymore. I find a trending sound that I like and I write my stuff on it. I don't have to go to other people's, you know, I don't have to go get ideas from other people because once you keep doing it, you start getting better and you start getting better and you start getting better. It's just like riding a bike. And one day you could just jump on that bike and take off and you don't have to even think about it.

JoAnn:  Right? Because you're you're gaining more knowledge, more experience, but you can't gain it unless you

Chelsey:  start. Exactly. You have to start, you have to start with listening. If I can tell anybody on this right now something and just trust me I know you don't know me, but just trust me. Just start. Just starting with the training does start it. It will change your entire life. It has changed my entire life. I mean, it really has everything for me and my family. 

JoAnn:  well and not just starting 

Chelsey:  Implementing.

JoAnn:  There's a lot of people that started the challenge and they're still staring at the challenge screen or playing in their funnel four weeks later, six weeks later, eight weeks, 12 weeks later, and still haven't posted anything. They haven't put it out there. Sometimes you just got to

Chelsey:  put it out. Yeah, you got to you got you got it. Did you say okay to get today I'm this is what I want to do and you know what wisdom I have for girls. I have a 16 year old stepdaughter, a seven year old a five year old and a one year baby and a husband who's my fifth even if people think that you got to post, you know 1020 videos a day daily, don't do just one one post a day if all you want to do is one post a day, do one post a day but at least you're doing something because that somebody told me something one time because they were worried about their views. They kept saying well Chelsey I'm just not. I'm not getting the views. There's only like 200 people or 100 people looking at my video and I said if you were to walk into a room with 100 or 200 people, that's a lot of people. So don't worry about the number on the bottom of the screen. Because if there's that many people watching you, just because you don't have 1000s of views on your TikTok video, doesn't mean it's going to come because TikTok continues to push out your videos while you're sleeping. That's how you make money while you're sleeping. While you're eating while you're you know I have videos that I posted four weeks ago that are getting pushed out with all this. So just post the videos, just just post on and you know what else goes on? Is it something I figured a lot of people are terrified to talk about or to show their face? Yeah, there are ways to do it where you don't have to. I have videos on my account where there's a website, you can go to videos and pictures that people have taken on a regular phone. They posted to this website and you use those and just put some text on the screen. I mean there's so many different ways to do it.

JoAnn:  always a way to just have to be willing to figure it out.

Chelsey:  Yeah, because I had no idea what I was doing when I started. I remember sitting there trying to set up my funnel in my auto responder and being so frustrated that I stepped back and I said Chelsey, your family depends on you to figure this out because some people would have given up on that. But you just have to figure it out. You have to take the two extra steps to call support. You know, I mean do the extra things you need to take care of it.

JoAnn:  Yeah, just handle it because it's your business. You're the CEO so you're gonna handle it.

Chelsey:  So you just do. Yep. And I think a lot of people they take they don't, they don't treat it like it's their business. They treat it like they're still in an MLM or direct compartment. Right? There's no t there's nobody holding your hand. When I tell people all my tick tock, you're gonna start it's an online digital business. And I don't think people realize how huge that is. We buy our cars online, we buy our groceries, our clothes, school supplies. We booked our hotels online. We book our planes online. We are going into a digital world right now and it's about to explode. And if you can figure out how to do this, you can go ahead and get ahead of everything now. You're gonna be golden, you will be set for the rest of your life. You can create generational income, generational passive income, right? You just got to start. Yeah. And

JoAnn:  companies love any type of free advertising that they're not writing a check for. For the customer. Thank you for the customer. That's what this

Chelsey:  is. A lot of people don't know about affiliate marketing cuz I hear all the time. Oh, it's very saturated. Not you're not you're trying to learn from the wrong source. Right. You need a bond between a child that teaches you every bit everything you need to know everything.

JoAnn:  Definitely, definitely. Okay, so how do you come up? What does your day look like? Now I know you said it's not that you don't have to write things down. But do you plan to have a certain time every day that is devoted to your business? Because you are a mom of four and all

Chelsey:  of that. How do you juggle it all? Yeah, so you don't really Oh, so right here. I don't know if you guys can see it. I like to Wake Up Legendary because I'm on this live. I woke up there every single day. At one o'clock I post at 9: 48 and I have started. But those aren't the only times I post if I think of an idea. I run in there to the kitchen and I'm posting right then and there. So you might see me post between those times. But it's because I've thought of a video that I thought of something that could help somebody or something like that. So I have a schedule that I post at least once every day. Regardless, it doesn't matter what I'm going to post every single day. I'm consistent with that. And anytime in between them if I find something that I want to post and you know or if I think it's something I want to post I don't know. a screaming baby is on my head.

JoAnn:  Guys, do you really understand what she just shared? It's not the schedule that Chelsey shared. It's her determination. It's her. There is no other option. I am hosting at the Sun. This is my schedule that I'm following there's there's it's not Yeah, my pillar might go off I might post then Nope. She is all in Chelsey and is all in on what's happening. This is my schedule. I'm making it happen for myself, my business, my family everything I am showing. She. Chelsey is so committed to this and I love that and that's what I think people need to see and understand that no one can do that for you except you.

Chelsey:  Nobody is , it's not a weight on your shoulders. That's something I want you guys to understand. It's not your shoulders. It is going to be a weight off of your shoulders. Because in six months from now, my goal is to retire from my husband. He has worked since he was 12 years old. And he deserves to be full time and he's already started his training. He's going to do this full time with me. He sees the potential. It's not something you have to do. I'm gonna tell you when I started this. I told myself, I am not giving up. I don't care what happens. This is my own business and that in itself is exciting. Oh Chelsey, what are you doing these days? Oh, I have no business. You know, like that is an exciting thing not not only that, but you guys I was, we were living paycheck to paycheck. We were you know, putting bills off that have to be paid and paying the bills that absolutely had to be paid. We were two months behind on our mortgage. There were all kinds of things happening in our household and I'm not trying to get y'all up in my business or anything like that. But we're not this picture perfect family that had it all. We were down in the dumps. We were depressed. We didn't know what we were gonna do next. You know, we were both working full time. And because daycare and childcare for summer was coming up, it was so expensive that my whole entire paycheck was gonna have to go to childcare. So I came home, and everything was just happening the way it was supposed to happen, you know, to start the training, all of this stuff was happening. And so I know for a fact that if I show up every day and I'm consistent and I show up to my business just like if you had a brick and mortar shop, you would have to leave your house and drive to that shop and clock into that building every day because it's your business. You're at home, you don't have a free pass to just sit there and scroll on TikTok all the time I do for us all the time. I'm sure that the muscles are really really because people will sit there and scroll and watch other people's dreams and wish I bought it as theirs when they start right. It's a proven system. There's, you know, there's a lot of success stories with this. That's all the proof you need. But after that, at that point, it's up to you. Are you going to keep living the lifestyle you're living? Are you going to do something about it? Because it's not getting rich? But if you keep doing what you're supposed to be doing, just give yourself six months. And you will. I mean nobody can touch you. You're completely different because of this JoAnn Yeah, I'm not depressed anymore. I'm excited to wake up in the morning and see my kids as a whole different mom. Like they're excited. They come in, they're going to TikToks and they're like, are you working mom? I'm like, Yep, I'm a working girl.

JoAnn:  And they get they're seeing that they're seeing that drive they're seeing that excitement. They're seeing that change in you. And that's something that they're going to take with

Chelsey:  them. Yeah, I just want them to follow their dreams because I went to college. I went and did all that stuff and I still am not even using my DNA. I have a dental assistant or that's what I went to school for. I'm not even using that. I'm not I'm not using it at all. You don't have to follow what society tells you to do. If you have a dream. Go for it. Your content is a real thing. And the thoughts you think and the way you think and the things that pop up in your head right there for a reason. And you need to listen to him because that I mean just that really.

JoAnn:  Yeah. Wow. Wow. You shared so much today. I already can see from the comments that you have motivated so many people that are just feeling stuck. They're scared and that's normal and it's okay to feel it. But you gotta do it anyway. So you got to take action through it right all right, I am gonna put up your tick tock Lee's everyone go find Chelsey on tick tock chills. So with ch e l s comment on her videos out her creative content. I love checking them all out the other day. You can just tell you are having fun and that's kind of cool. So definitely go give her a follow up comment that you saw her on week of legend. Give her some love. And, Chelsey, so great to have you on. I want updates, email updates, email. As things keep progressing, email me when you have questions. And we definitely need to get you back on the show. And you don't have to wait for an invite. Just shoot us an email and reach out and be like hey, I have something new to share. 

Chelsey:  Okay, and I will let everybody notice before I go. I just started this on August 25. Was my two-year, two -month anniversary. I just started this two months ago. It does not take long. If you wake up every single day and you make your post and you stay consistent and have hopes you're building a big business see yourself helping people and helping people. I love helping people. I just help somebody. Just do whatever you have to do, run it like it's your business. And another hand. People can't hear the kid screaming on the TikTok whenever the music's on so even if they're screaming and you're dancing on a tick off. On a tick tock are now the words and the kids are screaming. They hate heroes. Just do it. Do it and you'll figure it out. The more you do it, the better you'll be, I promise.

JoAnn:  I love such great advice. If any of today's episodes please go back and rewatch from the start. Thank you so much for being in Chelsey.

Chelsey:  We will hear you guys.

JoAnn:  All right guys. Happy and last day of August to everyone. We will be back tomorrow with another guest and new episode of the Legendary and the start of September. I hope everyone has a great day. As always stay Legendary, peace.

On this episode of Wake Up Legendary, David Sharpe discusses marketing tips for introverts. Below is the transcription for this episode:

Dave:  Hey what's going on my friends? It's Dave Sharpe Welcome to wake up legendary and I've got a huge announcement. You saw that we emailed about it yesterday. Legendary marketer made the Inc 5000 list. We actually one of the coolest numbers on our list was the fact that we are the 63rd fastest growing privately held education company in America. And for us, you know, coming in especially being founded by a high school dropout I think that's pretty cool. You know, I really do that as a statistic that came from the Inc 5000. Then, you know, you've got to, you've got to submit all of your paperwork. It's really quite a thing. So there's no there's no there's no faking this, you know, there is no, they even make you sign certain logos to say or certain agreements to say that you won't alter the logos that they give you. Okay. And I'll pull one of those logos up right now. But yeah, it's a really exciting accomplishment for you know, our leadership team for our entire team are legendary. All of our BPA is all of our wonderful advisors who have worked, you know, so tirelessly day in and day out to help our clients oftentimes, actually take them through the challenge. You know, we have advisors here, who are who've been here for, you know, for five years. It's really something but yeah, I thought that step so we made the Inc 5000 were the one of the fastest growing privately held companies in America. What does privately held mean? It means that we're not a public company. We don't have shareholders. We're privately held by a private owner, not a not a not a bunch of shareholders. We've never taken the company public. Of course, we don't have any investors. Through a bootstrapped company. And so yeah, it's a huge win, obviously, for our team. But most of all, I want to, you know, congratulate all of our community because this is a huge win for our entire community. It's a huge win for you know, me personally, obviously, but yeah, I share this with each one of you who has ever, you know, entrusted us with even a penny and even a second of your time. We appreciate it. And it's just the beginning. So with that being said, let's welcome today's guest. She's an introverted daycare owner, okay. And I got to meet her briefly before we went live. I'm excited to talk to Lisa, welcome to the show. How are you?

Lisa:  I'm great. Thanks. How about you, Dave?

Dave:  Well, I'm great. I'm great.

Lisa:  Thank you for having me. And I also want to congratulate you on that accomplishment, because that's amazing. And it shows you that if you put in the amount of work that you have in your community it will go somewhere.

Dave:  Fabulous. Well, and you know, the coolest thing about this is because we're an education company, because we teach and because we share every single idea that's made us successful. You know, we get to really share how we got there. I mean, it is our product, so it's kind of cool that we also have a lot of people who are succeeding in their own ways, maybe not clients in our community that are on the 5000 list, but they're succeeding in their own ways. They're having their own big years. They're having their own big accomplishments, and today, we'll talk about yours. So tell us a little bit about how you got started with your legendary story, if you will.

Lisa:  Okay, so I was back in October of last year, and I'll try to make it as simple as I can. My daughter was leaving to go to England and she knew a bit of anxiety that I was going to have to work very close and she decided she thought it would be good to download tick tock. I had no social media, no Facebook, no anything. Okay. And, like menthol, what are you doing that I'm never going to look at? So of course she was gone and about mid October I thought off and I'm sitting here twiddling my thumbs. So I started to look at TikTok and I came across a gal Stacy law, and it just happened to be the right time. moment and I followed her for about a week. And then I just decided I really, really really need to save for retirement. I mean my husband and I both work as an entrepreneur by nature myself, so I have my own business. But the minute we stop working, the money stops coming in. We do not have any pensions or access to any of that fun stuff that some patients have. And I really started to get worried about it. So anyway, I really I within three days, four days, I $7 Challenge went right into it. Christmas came so I kinda didn't do very much even though it was in the back of my mind. And it was about mid January. I finished the course and knew the only hang up I was going to have was myself. And it's because I'm an introvert really. I know it looks like no I'm not but if you knew me, I'm in a back corner somewhere. I don't say boo to anybody. I'm just probably like, I mean, I didn't have Facebook. I figure if something gets bad enough out there. Someone's going to come tell me I just you know, like, I'm just that's just who I was. So to be doing what I'm doing today is just I mean it's an accomplishment for me as well because it's taken me outside of that and I get to help so many people. Anyway, and I haven't, I haven't looked back so yeah.

Dave:  So your daughter downloads TikTok and are you paying her a royalty or something now? sometimes they can actually help us and that's true with my 18 month old son I mean, you know where my six year old daughter a lot of times if I you know just if I humble myself enough to hear what the what the little guys have to say or or in some cases the big guys if you've got bigger heads, you know a lot of times they actually have your best interest in mind. And they actually, in different ways as they get older, bring joy to our lives in ways sometimes we at first can't see or don't understand.

Lisa:  Exactly, no. And this is quince. This is the second time she has done something like this so if I back it up to 2013 when they originally graduated, and she was going off to start her forensic psychology journey. At that point, she had played two hockey teams. We were in the arena, you know, eight days a week. So I mean, it was just nonstop so we were always busy and I was at home with her at the time. And she's the one that actually put an ad on Kijiji that I was going to start looking after children because she thought my anxiety would be through the roof when she was gone. And I needed something to do and I'm like you did what? Anyway, I absolutely have to say I'm grateful and I'm very blessed that I absolutely do love what I do. Is that foreign in today's world right? 

Dave:  Yeah, she had the idea and sort of got the ball rolling on your daycare business as well as really interesting. And really cool. Wow, what a connection that you have with your daughter There are around these various businesses that's really, really unique.

Lisa:  Yeah, it's just you know, life happens the way that it does and we're I mean, most moms and their children wouldn't be but we're really really really super close. So you know, yeah, I think I'm thankful every day one for having her as a daughter, but also from what she's opened my mind up to because of the generational gap, you know, I'm stuck back here somewhere and she's bringing me along with her a little bit. So yeah, she's helped me with this business as well. So, I mean, she hears the FaceTime go off because I'm stuck with something technology, you know, and she's like, No, and she's walking me through

Dave:  Wow. Yeah, I think we're all we're all like, Man, that sounds like just a great daughter to have.

Lisa:  You know, we all have our moments, right?

Dave:  Yeah. But you're obviously a good great mom and you've you've taken which is such a missing piece that we often overlook. You've taken that feedback that your, that your daughter has given you and you've listened closely and then you've taken action on it. And that's really really, especially as an older person. You know, they say you can't teach an old dog new tricks but you know, we know why I never believe anything that I say or that I hear ever, such as those sort of you can't teach an old dog is because I get to talk to people like you who who disprove them every single day. You can teach an old dog new tricks, right? That's not calling your dog or not not trying to call you a dog but

Lisa:  ya know, it's 100% True. And I'm also blessed because my sisters and I have two younger sisters. And we've gone through the Peter Tom's, you know, School of Business and you know, hard knocks. We were in our late teens and I had already read Rich Dad, Poor Dad or the Seven Habits of Successful People by Stephen Covey. I mean you know we also grew up in a family business. So entrepreneurship is in my blood. SaltStack right. But you hear so many people talking about mindset. And that was not going to be a challenge for me because we've been taught since we could talk that you can do anything in this world. You want to do it if you want it bad enough, and you're willing to put in the work to do it. So so like I said, for me, the hardest part for me was going to be getting over my shyness and being able to put myself out there and it was February 2, I remember the day I had made all these, you know, videos, deleted them, and I was doing all this stuff and my my sisters. We're just like my cheerleaders here and they're like, Just do it. Just do it. On February 2, it was like just hitting the send button. The Post button. I'm like, Oh my God, what did you just do? Anyway, it worked out. And I'm having a time with it now. So

Dave:  Oftentimes, the thing that we can be the most scared of is, is the thing that we fall in love with and get addicted to. You know, I've heard the story over and over again over the years, you know, I was so afraid of them or you know, just a various just a list of fears and they're all oftentimes related or you know, afraid of introvert afraid of what people are gonna say afraid not the family gonna say there's not a lot of like, super money. I mean, I've had a guy one time who was and that was his reason why he was like, Okay, I can't I was like, Alright, I don't have anything for that Sorry, bad career choice. That's what it was. He was at a mastermind Believe it or not, he was out of town and he actually still bought the blueprints that came to the mastermind and was not just, Hey, I'm in the FBI. I gotta, I got a, I just can't get on video. I was like, damn, okay. You know, like, I get that not too much back and argue about that. You know what I mean? No.

Lisa:  Right. And I mean, they're right. And it also shows that there's so many people that can do this kind of stuff, and you don't have to show your face. Yeah, you know. I know like, I didn't want to take that ask but I figured, you know, if you're gonna do anything, you have to do it right or don't bother doing it at all. We've always been taught, you know, the 10% or don't waste your time or anybody else's time. And I mean, again, that's just the way that was instilled in me at such a young age that there's other people that don't have that so I totally can relate to being you know, nervous and shy and putting yourself out there, but you're not going to grow. If you don't push the envelope a little bit more every time in my opinion.

Dave:  So, gosh, you wrote so much on your thing, you get information. It's hard to pick through things like what's been useful in your journey you could share with us that we could learn from, I mean, just hearing your experience, of course, is the most powerful because it gives people the, you know, the they can identify more than anything, you know, so So I love more than anything to hear just the real raw truth of what you're dealing with internally and mentally. What else can we learn from you? I mean, what happened as you posted that first video, you realize you were still alive? No blood splatter. Still got all your limbs, you're still intact, even emotionally you're like, Okay, I'm still here. I don't I don't have a broken heart. You know, there's nothing so you're like, I'm okay. So what happened next?

Lisa:  Well, it did take me a little bit. I did it. And you know, it was a little bit of relief after the shock wore off. And then I just got myself to a point that I had to at least post three a day. So in the beginning, I didn't want to get stuck just in the learning part of it. Because that did happen a little bit. So I was posting it. And then I got to a point where I'm like, Okay, I think you've got this almost, you know, it's not perfect, like you're okay with this now. Then I had to start learning. And I went back to the 15 day challenge, you know, watch Steph, when I set up my funnel, I did it step by step. So thank you, Steph. I think you know, I just put the pieces together the best way that I could, however, not being technologically inclined, you know, I did have those struggles. But there were some days that it took a little bit longer, and I got frustrated. But at the end of the day, if you don't quit, you'll get there. And as I progressed, you know I've reached out to a few people as well. Kim and Michelle because she's Canadian as well. So I had reached out to them a couple of times and asked a couple of questions and I realized I know I'm a legendary Facebook group a lot as well. That to me, the support there is amazing and growing up in a family business. If you don't go out and figure it all out on your own guy down the road isn't going to come up yet. I know it's old school. I know it's brick and mortar but that's the reality. 

Dave:  He looks at that as an advantage like this sucker down here can't figure it out. So I think that's how a lot of people feel about me. Do you realize that nobody's like being successful is the fact that you figured it out on your own or at least figured some of it out on your own. And in how, how important is it that tip people are self-reliant and can figure some things out, you know, one of the one of the things that i i That's so prevalent in this industry is people want you know, a mentor and a coach. And that's what they say, but sometimes what I find out from their actions is that they want more than that. And, you know, man, can you talk a little bit about why that is why that's not the smartest thing to do both short term or long term. Well, from my experience, and yeah, and how have you, how do you view the figuring out and Could you say more about that because I think that what you said about the guy down the street, not going to come and help you and how that's just kind of half I don't think a lot of people know how business works. It's like most businesses, this community that we have here is not normal, where people are willing to help but you also have to be careful because they're willing, they're they're selling stuff and all this and you have to navigate it. You gotta have some street smarts and you gotta wake up. But if you want to make more money, you have to be a little bit more savvy. And in learning to not be taken advantage of and also learning how to for lack of better terms, as you said, figure things out.

Lisa:  Absolutely. And I do have that business background, you know, family business, it was back in 1959 that it started, I went to my dad and then to Austin. So, you know, I know a lot of people don't have that. So they're not going to have that experience. But I can tell you what I'm doing with this in such a short amount of time. And I know the times are different, but what I'm doing with this versus the traditional stores. I mean, it's night and day, nobody is going to come do it. For you with this. You've got unbelievable support. And I know there's people that will say no, they don't think it or whichever. But generally those are the people that aren't doing any of the work either. Right. And something different

Dave:  to sell to sell. Exactly, exactly. That's what a lot of people do if you're watching this and you're wondering why people are writing articles about us that are negative, or why people are in our Facebook groups in their private messaging saying legendary things or later. Here's why this legend has grown through our own bootstraps, hard work and effort to a large Inc 5000 company that gets lots of traffic and a big community. And so it's simply a marketing tactic to try to throw another person or company under the bus and get you to come over and buy whatever they're selling. And a lot of times, it takes a while to even be able to see how marketers are interacting and operating on the internet. A lot of people think that's a legitimate review. That's as if it's true journalism, a true unbiased thing. It's like, no, there's affiliate links all throughout this article there. They don't even know us, they've not even bought our products. They're just talking to me. And not only knowing that helps me to navigate staying away from you know, to see through some of the bullshit for lack of better terms, but it also helps me to understand how I can strategize my business once I start kind of picking up a game, if you will.

Lisa:  Yep. Yeah, it's people and I think people get hung up on what they don't do if they don't think they can do it. They don't want anybody else to do it. You know, like an analogy. If you know, you'll get these comments, you know, on your videos, or whichever and I generally don't cater to any of that. But if there's some that I really think they're not necessarily trying to put malice in, you know, I'd like, do a video reply. And my thing is, you know, Nova Scotia, of course, you know, we're on butter. It's like the crabs in the bucket. You know, every crab is trying to get to the top so he's pulling the one that's almost at the top down, because he wants to get to the top so people don't necessarily try to, you know, be mean or anything, but they're just like, that's not going to work because they can't make it work. So they don't want you to succeed and make it work. But if you put your time into it , anything. Again, I know that's my background. I do believe if I have the willingness to do anything I can do anything. So you know, you have to try to open people's minds up. You have to try to get them to change their mindset, which you know, like you said earlier, you can't change teaching old dogs new tricks, but some of you just have to hope. The other thing that you were talking about too is you know, getting extra help and stuff or people knocking something. You have to be smart, you have to do your due diligence. And you'd said something about somebody you know, making a comment in a blog or doing something. People take that religiously. Just because you're reading something does not mean that it's accurate, right.

Dave:  So anybody can start a blog and write an article, by the way,

Lisa:  absolutely. And, and I'm not knocking blobs or people that do them. I'm just saying we all have to be really smart. And I think what's helped me is I've always been if you find something and you wholeheartedly believe in it, I mean, and I did my research it's so much easier to be able to present it can't tell somebody to do something that I don't believe in. I will come across as authentic. So with my people, if they asked me a question, you know, I'm straight up if I have the answer because I'm still fairly new with this, even though I've made some successes. I'll straight up say, Look, you know what, I don't know that but I'll find out for what you know, and I think that resonates too. I'm finding that so many people today are desperate. That they just don't know where to go or what to go. But if you can really find somebody that, as you say, likes to know and trust, then that's more than half the battle. Yeah. And so I use it that way.

Dave:  It's one of the reasons why I just try to go live every day here on this. And it's kind of like you know, who else is doing that? Who else is willing to do that? I mean, name another fortune five or an inc 5000 company where their CEO is going and I know I've been fishing a bit lately and I vacationed last week and I'm going to be on vacation next week but Sorry, I'm living my life or to write. If it ain't me, it's Matt Hetzel, our chief marketing officer, if it ain't him, if it's our marketing manager, Joanne. I mean, come on. It's, it's in. We're talking to real clients every day. And that's one of the reasons why we do this. And it's one of the reasons why we hear from our clients and students that going live every day is so impactful, and here's why I believe that it is, okay. Here's why I believe that it is. It's not particularly because you're gonna get in front of a bunch of people in that moment and make sales in that moment that may work that may happen but it's because all the other dingbats that they're out there listening to are just writing whispering, because they're scared, and they're proud of what they're doing. And so when you go live, and when you say hey, this is me, sweaty armpits, ain't had a shower today. My damn hat on the floor. It will yell rant rave. Bullshit son of a gun. This. I mean, look. You take your reel. It is what it is. I'm not hiding. I had a guy come over here with an advisor on our team, and he's up from South America. And he came in and came over here and hung out with me for the day. And you sat right here on this couch right here. As I did. We just did some of the mastermind and everything and you know he's just told he just was like, this is exactly what Dave says it is and nothing more. Because I don't, I don't want that I don't want any one of my team members, anyone from the Inc 5000, anyone from anywhere if they want to come anywhere, rest anywhere. All racks have been paid all the time. That's why I'm such so me because all my taxes are paid. All the shifts taken care of and I'm just here saying look, this is what it is. It's not perfect. Find but but either do it here or or go out there and explore and guess what if you do go out there and explore. We'll be here when you get back or when you want to come back you know what I mean? Right?

Lisa:  And I think people you know, they not that they just jump on any bandwagon but people are today so desperate

Dave:  Really true, and there's empathy that I have for people, and I could feel the empathy that you had when people are desperate, they are confused. And oftentimes they don't respond to this sort of transparency. They want to go over and start as they want to, you know, somebody will tell them sweet little nothing bullshit lies like Oh, you like legendary this and that and all that, you know, you're gonna get no support. Come over here and we'll get it and it's just bullshit. It's not a timeless skill. It's not good, solid principles. And, and so it's hard for somebody who's in a desperate situation to, to sit and say, I trust in this. I'm going to learn the skills. I'm going to be in this for the long term, you and so what do you say to people who are in that mentality?

Lisa:  Well, I think that ultimately at the end of the day, I do respect the fact that, you know, some people, you know, can't even get their $7 Right now, however, the majority can at least and I mean, if you're willing to go buy a specialty coffee, or a fast food combo for $7 You'd be able to spend $7 to be able to get some training and information to see if there's something that you're you know, want to pursue or not. Because once you actually take that training, there's so much information in there. You won't be having to listen to the naysayers or anything else because you've firsthand gone through it. You've seen the value in it in just 15 days. I mean, day three. I mean, I'm not joking. Over here. Everybody learns differently, but I sat at this table every single day. I wrote I stopped it I go I mean, if it was a 30 minute video, it took me two hours, but that's just that's just how I do so Stefan force day three, I was there for a day. But anyway, but if you go through it, it doesn't matter what anybody out there there's Oh, there was no support. Oh, that's no oh, that's the worst. Because if you you'll see with your own eyes shame and

Dave:  Right. Stop listening to people, right. See it in our own eyes. Why? God, just get in the groove, just see it. Touch it. Feel it, listen to it, hear it with your own eyes. And I'm going to tell you something you're gonna go holy shit I actually understand what I'm getting excited right now that I know what that guy was talking about the scene or if you know here's my other challenge. Let me go way left field. If somebody hears the same example, if somebody you and Johnny are talking shit about Sally over there, they only say in a real you know what? Nobody can go near her. Okay, and you're like, Oh, wow. And then guess what? You go and you live your life for five years. Is it you know, we're here ignoring her all this kind of stuff. And then suddenly you're in a waiting room one day and there she is. Right? The bitch? Yeah. Because Johnny said so. Right. But you get to talk about beautiful and wonderful and nice things and you want to make that drastic difference when I listen to somebody, and I don't go and see the experience, it doesn't matter whether it's a person, place or thing. No Never because guess what month can I just get real for a second? Absolutely mom fuckers out here want to all tell me what to do with my magic, but they ain't got no abracadabra themselves. You see what I'm saying? Absolutely. Yes.

Lisa:  People People. People get so hung up on and you know, a lot of times I've said this on some of my comments as well. A lot of times it'll be family, you know, that will display or whichever. But you know the big thing with this is that I think they're doing that out of pure love in most cases. But still, they don't know they think they

Dave:  Will they not know you're right, not even know who's supposed to have and we grow up thinking especially our older relatives. They do not have our best interests in mind, right? The truth is, you have been very blessed and lucky with your family members. I would say that is normal. The majority of people the only reason you should listen to Uncle Bob or your dad is if you want to stay broke.

Lisa:  Right? If you don't want to, I'm just keeping it real.

Dave:  I mean, you can take all the principles and the values from what my father taught me about work ethic. He taught me about craftsmanship. He taught me about doing the right thing when nobody's looking even if the customer wasn't there. You do it right or you do it again. Right. But I could never make any money with him. Don't assume anything. I was broke. I was so broke. I couldn't afford to pay attention. And I had to get away from him and I had to go out on my own and start seeing and experiencing life in other people and my eyes three and I blew myself away by what I could do.

Lisa:  Absolutely. And again, I know I keep going back. I really have been very blessed and my sisters and I say it every day. There's a very instant knit family, and we're there every second for everyone. Doesn't matter if there's a birthday we celebrated if there's what doesn't matter. So but the other primitive is with dad and growing up in a family business. You know, you can listen, hear, hear what people are saying, you know, be respectful, but it doesn't mean they know anything that they're talking about. So take it with a grain of salt, failure, diligence and figure it out yourself. Right? Because what if you do listen to somebody and then in five years from now you are the light comes on and you're like, oh my gosh, why didn't I do that five years ago. I'm upset that I was introduced to Stasi law last October. And even though I was slowly doing a bit of the training and learning, I sat on it till February. And I mean, if I could have that time back Hindsight is a great thing. So I tell people that as well. You know, just go for it. You know, go for it. You'll see through your own eyes that the community support is there. I mean, I think the Facebook group that you have is fabulous, because you're so used to people trying to not let somebody else get ahead and here you can post a question and your answers from people all over the world that don't even know who you are, but they want you to succeed. And that to me is not

Dave:  How do you deal with the people on these platforms and we even have them in our Facebook group that when you post something they pose as if they want to help you but really want that eventually there'll be some sort of, you know, some business opportunity sort of offer that comes eventually. Within a day or two usually. How do you deal with those people? Because we've had a lot of people, fortunately and I'm only talking about this because I want people to be able to look out for this. That's it. I want people to be able to know that every single person unfortunately even on Facebook, we have and I have to say this because I don't endorse. If somebody gets into our Facebook and tells you something private message. It's free . I don't own that group. It's on Facebook. So how do you what I'm asking is how do you know who's going to waste your time? How do you know that if you're legitimately asking a question, and somebody responds to you you've got no, no somebody you've got a connection that you've made in the industry. How do you, how do you navigate that connection because we're still we have to move through each step of our business with each person. The eyes wide open, we have to be aware we can't just believe everything we have to trust but verify. So how you go through getting help and and you know knowing knowing how far to take it with somebody knowing who's got children have you tried what you're going to implement in what what not once you've learned something, you know from us or some random person in our Facebook group or whatever

Lisa: I think you said you have to have open eyes. I think that in order to first, you know if you're getting that kind of engagement in a group, I think if you're asking a question and someone's providing feedback to you, you still have to be careful with it and see what's gonna be best. The other thing too is if they hit you up within a couple of you know, texts or emails, and they're trying to sell you saying then they're not really necessarily there. Like I know a lot of people like I mentioned a couple of names earlier, and they're fabulous people and they do have some things to offer which are amazing. But when I was introduced to them and went looking for them, they didn't come looking for me and then say, oh, I can help you with that. You know, sign up and do this. If somebody's doing that kind of stuff. In my opinion only. I would stay away from it because then they have their business. I think that's what really excited me a lot about it as well. I'm kind of a nurturer, my background, you know, obviously, look, I look after children. You know, my grandmother told me, I was probably about 12 years old and she took both of my hands and she said, Lisa, whatever you do when you get older you do something with really young children are really old people. I'm almost ready in the next couple of years to take some of my time with this helping me of course to start volunteering in senior citizens' complex or hospitals, because there's so many people there that have nobody to go to. I think the big thing is, you know for me doing this, I have an opportunity to present to people and if it's something that works for them fantastic and I'll help them in any which way that I can and if it's not for you can help so many people help themselves because you can't do it for them. That's the other thing. You know, you were saying something earlier, you know and getting outside help and everything else. If somebody does it for you, you're never going to learn and that's generally not going to be successful. You want to do the steps yourself in order to progress and be successful and keep moving on. So you just have to be smart and if somebody's approaching you, then chances are they are doing it for themselves and not for you. Right so yeah, really, ultimately for me this was a way to try to save for retirement because we don't have pensions. My husband is, you know, almost six years younger than me so I keep joking with them that you know, I'm gonna because Mom and Dad always went to Florida through the wintertime because it can be pretty nasty here in the snow to the job site. So, you know you have six years to catch up. So my mom and I were gonna go to Florida and you know, for the web anyway, but you have to be able to have an open mind, you have to be like I want to be able to help people. So it started out that this was retirement money, but as I started to evolve, I realized the more I can help other people, I'm helping myself. Yeah. And I think that's important too.

Dave:  A beautiful way to maintain a positive healthy mindset is to be of service every day and go out as Warren Buffett says and delight the customer right delight the real there's so much in delight those three words they are not you know, there's no mix. There's no mincing words. delight the customer. Don't delight yourself. Don't because in delighting the customer, you will delight yourself. Even if a customer is a real Frankie I mean, if you delight the customer, what you'll do in you in you put your ego down see most of us men and women, we never get rich because our ego is bigger than our bank account. Write that down, everybody. Sure, I'm broke. Or I don't have the money I want because my ego is bigger than my bank account. And here's what I mean by that. Hey, I'm embarrassed I feel silly doing this there's your ego. Right? You know, Mr. Eight. Well, are they true? No. Why did they bother you? There's your ego. Right? Right. You know, my family's going to think that this is dumb or they said it was a this or that. Why? Why do they matter? Are they paying your bills? No, exactly. Yes. It's your ego. And the same thing when you get an honoree customer mad and they want, right? Yes, the worst thing to do is come in and puff up and tell them why they're wrong and get defensive and all that stuff. Even when you're self LED. The number one killer of sales is your ego. It's when you challenge people. That's why I call the I never confrontation is not in my playbook care for invitation where I just heard I mean, a caring way being honest with somebody. That's what I have. I have to put that word there. Because confrontation when I start thinking that I that's that's not the place that's going to make me money. So my ego kept me broke for a long time. It was much bigger than my bank account. And when I when I shrunk my ego when I just when I just worked on ego reduction activities and ego reduction, you know, behavior and responses meaning that if you know normally something that I would have got defensive about or offended if I just take an extra breath when I feel that happening in an extra pause, and I just tried to respond back now into this, this this I'm starting to deflate my ego a little bit because my ego wants to rant and rave and gets offended it gets me it's it's not appreciated. All those things come from ego and as we think account you agree

Lisa:  100% You attract more bees with honey. You know again, going back and I'm going back a bit now because I can still at a young age here my father saying you know you're going to get I mean, if you reach out, you're going to get somebody that's just not going to be nice, and it doesn't matter how good you are. It's going to happen. And he'd always say to us the customer's always right, even when the customer's always right, if you've got 10. So I'm telling you how dating works. I know we've got funny money in Canada, but you know if you've got that purple bill going across your counter, at the end of the day, it doesn't matter. The customer's always right. Yeah, yeah.

Dave:  Ego Well, it's just a simple thing that people say, Well, no, you're always broke people who will say that yeah, I'm a customer's not in that because now they go the customer was always right when you were just in Walmart. But now that you're in a business you want to be right and see that's what I know when I'm the paying customer. And when I do desert when I'm the one who's giving the money, and I gotta recognize when I'm the one who's providing the service for the money

Lisa:  100% And honestly, that can make or break a business. In today's world, you know, again, you know, growing up the way that we did, I think the buck somewhere stopped at my generation anyway, because it's like, we were always taught what can I do for you? That generation sometimes today are more like you know, well what are you going to do for me? And we have to be able to bridge those two because you really it's really about what can I do for somebody else? And you do? Yeah, there's going to be times that you know, your ego is gonna go up here, you just have to talk to it, because it's not going to serve you. So if it's something that's not going to serve you, why have it in your life?

Dave:  Yeah. Yeah, absolutely. It's, it's, there's a lot of others that are being dropped on this call this morning. Yeah. So tell us about your platforms. You're working on Facebook tick tock. I noticed you had multiple tick tock handles. So talk a little bit about your strategy, vacation there. Give us the nutshell version of how you've begun to market on what platforms?

Lisa:  Well, I'm still learning so Tiktok was the first one. And I had to break down in March and get Facebook because I realized people don't know me from a hole in the wall. So if I'm not able to connect with them, other than just in a, you know, five to 15 second video, there's going to be no value there. Really no need for people to have an outlet if they're struggling or if they have questions. And then you can build that trust up and then if they get to a point, you know, you've built that they have no issue with you, because they know you're genuine. You know, I'm going to straight up tell somebody, this is how I would do it. But that's just how I would do it. Or you know what, I don't know that answer. Let me let me figure it out for you and get back to you. People appreciate that right, because you're winning real you're not trying to have that ego to play it off that you know everything that you're talking about because everybody has to start at zero, you know, so I started with tic tac I had to face Facebook for them. To put some videos on Instagram However, I've now been introduced, which I have to really set up now is the repurpose I also can get it on all platforms. So that's kind of where I'm going with that because I know you're trying to get to everybody and the only way you can do that is to be everywhere. Hence that's kind of where I am right now. I did have zero followers. I mean, I'm at over 6000 And I think the other thing that took me a little bit to realize when you first start it's like oh you want to get that million followers you know you want to you know your go viral. And I know that has advantages. But again, for me growing, it's been the follower than it is about the quantity.

Dave:  Right? Yeah, yeah, for sure. I mean, a couple of 100 Really, really quality people can support, you know, a simple lifestyle if you're just providing value to a small audience or a small niche. Joe asked as a new affiliate, how do you answer the question? So how much have you made with this? And I want to give that to you. But I also want to first say that you have you chosen how do you how much money have you made but what I mean what do you it's that's just kind of a general it's almost like a question that I have to wonder Have you actually gone in and really looked at what niche you want to want to work in Tokyo seen more people on the show in the morning who have done taking these skills into multiple different niches so you guys can see different examples. But I would challenge each one of you to really go through the training, all the training that you can afford, right? That we only sell an appetizer in an entree here. It's not like we have 50 different things and there's always upsell, it's just, it's just an appetizer and entree, but go through and really pick a niche job that you're promoting legendary. I'm talking to everybody that was well, don't just automatically think that just because you see one person doing something, that's what you should do. That's a little bit about what we were talking about before going through the training, get the juices flowing and make sure that you pick a niche that resonates with you because that might not even be a question that might not even be a question it's you may go in and say hey, you know what, I really act like me like I like watches there's I can create watch content and then find affiliate offers. I like fishing, I can create fishing content. I mean, there's so many different ways that I could monetize these skills that we have, however, if you are in the online space, I just wanted to give that little bit of information for anybody who's new that there is a process in which we teach where picking a niche is important. And yes, you'll be in multiple niches. We recommend you start with one and really kind of build up so you get the skills that you need, but then we do have people to transfer over into different niches So, how would you choose my niche if you're promoting various online education offers like legendary or maybe software something when you had zero followers? Did you get that question? How much money have you made? And how do you answer that?

Lisa:  You know, I've not actually had the question specifically either people have asked, Have you been successful? Because I really believe as far as I'm concerned, the dollar amount that I've generated in the shortest amount of time is significant and I've been promoting like legendary or any of the packages that would be able to allow you to set up your own online business like I know that kind of stuff. I'm also like I said, I want to help people. So I haven't really honed in specifically whether it would be with children, but they're born that way but I started with one but believed in the legend. It was so powerful for me that okay, I'm going to learn this one. I'm going to perfect this one and I'm going to present it and I wouldn't change anything about that. I think the big thing is my results might not be Joe's results, your results, the guy down the street's results. So people shouldn't get hung up on that. But what I'm missing is I have gotten my investment back on gazillion times so far and that doesn't mean I'm making millions of dollars. But I am very happy with the progress and I have made so an example with my we were on vacation there a couple of weeks ago and something went and one of the in the truck and, you know, wrapped up the truck in and we have the urge business you know it was $1,300 and here's business account pay for it. So, you know I've been able to do the fourth year and have that on there and the sky actually beyond in today's world is the limit. Right? So you know, don't get hung up on somebody else's, you know, because I find a lot of people do that in the beginning like oh my gosh, that person just had, you know 2000 followers now they got 12 Why do I only have one you know, it'll all come just be you. Help whoever you can help. It will evolve and it will happen. It is just the way you know and they are all a month from now six months from now. But whatever you do, don't quit because the one minute you quit that next day wasn't gonna sell. In my

Dave:  I was out on a boat yesterday. I was on my boat yesterday with a couple of friends. And I had a guy we were fishing side by side almost on the boat. And I'm just killing it. I mean I'm bringing up fish after fish. Okay, yeah, yeah, this guy did not catch a single fish all day long. Okay for a little No, I'm sure maybe a couple of little ones or whatever, but immediately thrown back and I mean he just and I said, Hey, dog, you know sometimes. Later, you're getting it and sometimes you're watching it. You know what I mean? I mean, they can't be your day. Is my day. You know, today is my day. So don't mess it up for me, man. I am so and I know that you know, I think so. So going back though, specifically to your response. You know, I haven't really had that question. I mean, I find that a lot of folks. It was a great question, and we appreciate the question. Yes. But I do find a lot of folks who, you know, have questions in their heads and I had to start about what somebody might ask me, like the big scary questions that I'm really afraid of, like Game Changers game Enders. You know what I mean? Like, if somebody asked me, I'm on money, follow, I'm gonna have to come clean. And if you know, it's just like you said you haven't really had the question. You know, I've never had it for me, because, you know, similarly, I figured out how to tell stories that were particularly all about money. I mean, when people show green to show their entire business, all their marketing is just about the screenshot and they get to talk about how much money they made in every post. Honestly, awesome. This is not the most powerful marketing. I've been doing this for 10 years. I've done it every way and for the past five years, the only place the public has seen me is right in this chair. I don't even put them on me now because it's because I gotta stay focused. Yeah, and people have seen me. They don't know what I got, how much money I got that much. Made. They don't know what I got on my wrist. When I got to my driveway. Nobody knows nothing about me.

Lisa:  And they don't care. They don't need to like this 

Dave:  I like get on here and I talk for an hour transparently every day but in terms of what I have, or whatever. So I just yeah, it's such an irrelevant thing in probably people off then then not and one of the most powerful stories and then I'll let you talk was when I heard a couple of brothers one time best way or we first launched. We had a couple of brothers asian guys who can't remember where they were from. But they're their whole. They told me one day they were like yeah, like we took our parents out to dinner. And we had never done that before like we had and I think in their culture, if I'm not mistaken. Like it's pretty beat into you early on that you go and take care of your parents. You know what I mean? They don't live with you. If they are very ignorant to a lot of cultures, but I think that Asian culture is a bit more about moving parents in or whatever why anyways, they're there. They told me, they said we took our parents out and paid for the first time. And I said there's your story. There. There it is. And you know, that one story carried them through their first 1000 at first 5000 or first 10,000 Their first 50,000 And they're still around I forgot what their names are. Yeah, but that was the story and I really high says it's true and hopefully I pronounced your name right but he says it's true, Dave, I'm Asian. Thank you. So they took their parents out for dinner and paid. So it wasn't like they really spent that much money. But the act of what a story. And oftentimes when somebody's asking a question all they're doing is projecting their doubts and their lack of belief in themselves onto you and if you scramble that go, Oh, right. What I would recommend each one of you do is create a pre-record. You know how on Instagram, you can put your stories there or do your job. If you're getting that question a lot. Then record a simple little 15 or 30/32 video that highlights the story. Tell them if you're getting an objection a lot, tell the story just like you did or dislike them and say hey, I get the question a lot. How much money have I made? Well, I'm a private person and quite frankly, as it's just not it's not my finances or my personal business. But let me tell you a story to illustrate how this business has changed my life. That's the hit. That's the exact right way to tell the story. Well, business gave me an opportunity. Let's just say you made $0 . Well, I'm a private person. My finances are my personal business in my story. And in this app, it was 11 wall and the wall brothers. And so I got into this business 10 years ago, and you know what? I was working construction or whatever my story is and this business has finally given this old high school dropout a real career. And that's how it changed my life. And what I'm really most excited about is how you can find out how to change your life. And like let's just say that on Instagram, you know what I mean? You've got your you can so easily do this right? You can so easily let me just show you on tick tock you can pin video to but you can just go right here to your Instagram page right here. And you can create a highlight story in my mind, Money Story or whatever. Like here's my point, folks, is that whatever you're doing whatever you're scared of, put it right in people's faces to answer the question, right? I was so afraid of people asking me if I'd ever been arrested. If you'll find out about my drug history and the fact that I was a junkie at home. I didn't want anybody to ask me about that. Yet. What I did was I put it out there and I gave it to people and I put all my shit. You know, I try to hold the store and I put it all out there like I still do. And I took everybody's power away. And now I'm not scared of what anybody ever is going to say to me, because they're gonna say anything to me. I've already said publicly.

Lisa:  Right. And I think another thing to add to that, in my opinion, is the fact that you'll be surprised with what your story your what you insulation paper for, and because you're being honest and upfront with it and dropping that ego you know, your your dream team. 

Dave:  Learn from a regular person whose lives are too ahead of them. That's the economy. We're in right now. That's one of the reasons why I don't do sessional videography, and I don't do it because my conversions are down. Motion studio, and I talk about a multimillionaire and I talk about people just look at me and they, all of you, you know, be careful with people who think you need 20,000, 10,000 or 1000 million dollar success stories. There's going to be both positives and negatives to that and he got to part time and Rachel. I also thought, oh, I need to really show people how successful I am. And not only feel icky to me to do that, and it wasn't authentic, but it wasn't couldn't

Lisa:  Look a lot of times we'll see and feel intimidated by that. You know, you have to, if that's what you're, that's er, but for me, you know, I'm not trying to knock myself but I'm just plain Jane 52 year old now, you know, saw an opportunity to start to increase putting money towards retirement savings. Because it's creeping up pretty quick now. And you know, I, my reason in the end was more powerful than my fear. of putting myself out. That you know, I've done this 10 years ago not No, maybe not because like 100 gold like, Are you kidding me? No way anyway, but now, right? My WiFi is really close. And I'm nowhere near what I need to have in today's world. That's for darn sure I can tell you that. Well,

Dave:  A lot. Part two, I've got a call I was supposed to be on three minutes ago so I'm gonna bounce and and you do you just keep doing what you're doing and keep up the wonderful work it is. And I just cannot continue to watch your journey. Please come back and see us again on the show. It's really

Lisa:  thank you and and and I it all comes down from you know, you didn't have to go through what you went through to get to where you are and you're offering this to small people. 

Dave:  as well. Yeah. We aren't there anymore. I mean, let's just get hung up on the chain that 

Lisa:  Oh, no, that I'm not taking that. And you know why? You're just making me more reasonable and more authentic. You know, man, if they're going to do something like that, like in today's world that's just phenomenal. So anyway, I thank you for printing things out. And and

Dave:  Yeah, your daughter, I said how long? Well, I will certainly do that. Yeah, she's four hours ahead of us. She's probably wondering why I haven't been in touch with her yet. So.

Dave:  All right, cool. Well, we'll talk to you later. Lisa.We'll talk to you soon. All right, my friends get on out of here and make sure to follow her on TikTok @makemoneywithlisat. I got to go, see you tomorrow for another episode. Peace.

On this episode of Wake Up Legendary, David Sharpe and our guest discuss how to spot a marketing scam. Below is the transcription for this episode:

David Sharpe:  What's going on my friends let's jump right into this. My name is David Sharpe but you already know hey, listen, we've got a guest this morning. Okay? Do we have a guest this morning Who thought that that first commission, that first big win, that big major result was just luck. And then she found out quickly that it wasn't luck that what she was doing was taking imperfect action and oh my god it worked. It actually worked. What do you know? It worked these old crazy guys and gals, what we're talking about over here, damn it. It works. Okay, so let's hear it directly from her. Stephy Chen. Welcome to the show.

Stephy:  Hi Dave How are you? It's an honor to be here.

Dave: Did I explain your previous mindset correctly?

Stephy:  Oh, yeah, absolutely. So when I joined the legendary marketer, I wasn't sure what I was getting myself into. My first commission didn't come in until like a month and a half and it was kind of small; it was 70 cents. But I was thrilled because it shows that it is a proven system and it gave me hope, and I was able to continue to keep growing but when I got my first high commissions I thought I was just lucky. I was like, okay, neat thing right? By accident. So you didn't invite me to the talk show, but I was like, I think I need more time for that because I'm still learning the strategy. I'm still going through the blueprint. So sorry, I'm so sorry for not saying he has been

Dave:  making money before you get done with a blueprint. I just love when a story is created out of a situation. That's it. I mean, and you know what the beautiful thing is that stories can't be created unless we do something, take some sort of action , create zero stories, but a lot of marketing and what we do is really for the story. And I don't. I don't think a lot of us really realize that because we're always looking for the commission. We got our eye on the commission. Right? But there's a bigger game that's been played and the bigger game that's been played is sort of like how a baseball team would go into the World Series. You know, there's a big plan. We're looking to win the championship here where I feel like a lot of marketers can only see the pitch that's being thrown right now. And don't look at the story that it creates and all of the other things that can come from one result, you know, when you tie that one result into the big picture, are you starting to see more of the big picture for your business now?

Stephy:  Yeah, yeah, absolutely. That's like so that's the same mindset that I have started this right. Everyone's thinking about the Commission's I also, I was so stuck on the commission. And I always explained this in my life. So whenever I go jogging, I try to hit the route non-stop and it's really hard for me because I hate running. I love sprinting more like a short short term sprint, but here's the thing, the more I think about it, like when I have an Apple watch, it will buzz every time I hit like a mile. The more I get stuck up on my watch, like when I'm going to hit my four miles, the harder I'm going to get there. But instead if I change my focus to like, my footstep, like listening to my music and my breathing, I would get to my four miles like with without even thinking about it and expecting it and and that's the best feeling because it just hit you it just reward you and even better I was able to go for the fifth mile, the six mile, etc. And that's the same thing with affiliate marketing. The more you think about the Commission, the harder it's going to come to you or you feel it's going to get to you. But if you just focus on going through the process of learning, going live provides value and that's when it's going to change for you. That's when you change from a goal mindset to a growth mindset and that allows you to expand and grow.

Dave:  That was a powerful analogy about the running that was imagined or the way that you brought that up and tied that in. Is that something that you've talked about before? Have you used that analogy before? I mean, that's really really powerful.

Stephy:  Yeah, I say that sometimes during my live stream.

Dave:  And you know, it's always easier to get a new audience than it is to get new material. You know, I say that every time I tell a joke, you know, because my wife's heard the same jokes 1000s of times, but when a brand new person hears it, it's like they heard it for the first time. You know, they're like, my wife's like oh, God, I've heard that 5000 times. You know what I mean? She's still very, very, very, very polite with me, laughing at all my jokes. But, you know, it's, it's, if we can find like, the reason why I brought that up is because if we can find a couple of really powerful things that we can say, use over and over again, similar to how we repurpose a piece of content. We can also repurpose stories and repurpose analogies. We don't always have to come up with something new to talk about. Or we could slightly change it but tell the same stories and use the same metaphors and use the same analogies. And if you look back to my entire career, and all of the things I talked about on a regular basis it's all from the same origin story. And that's all. I haven't lived multiple lives, it's from the same life. It's just putting a little bit of a different spin on it or just bringing that same story or same analogy up just in a different conversation. It'd be different. Are you finding that talking, finding things to talk about is actually easier than you thought it was going to be? I mean, some people often say, Well, I'm scared a little, but then if I do go live, what do I talk about? Are you repurposing these analogies and repurposing the stories and finding that you can talk about a lot of the things sort of over and over again, and have both get better yourself at telling them but also they just continue to work because there's always new people in your life.

Stephy:  Yeah, absolutely. So whenever I go live, for First off, I want to say thank you to Amy. She inspires me, goes live twice a day and I'm trying to do that as well. Whenever I go live, I do the same thing. I show the same thing I have like basically a structure that is in the back of my mind. And sometimes I get the same people and they're like, are you just doing the same thing? And so I just said Yeah, twice. I'm going through the same thing, but I get different people with different questions and a lot of time people are new here and this is a new introduction to them. So and then there's no follow up to that. So yeah, I will have a strategy for my life. And I would just go with the flow and get different comments and questions. So I just go from there.

Dave:  Well, so powerful, so powerful to know that you can't and you're a smart, smart girl. I mean, you're in Silicon Valley, you are a manager of a tech startup. So it's not like you couldn't come up with something new to talk about every day and a bright, beautiful new lesson for everybody every day. But the truth is, even as a highly intelligent, former tech manager, startup manager of a startup in Silicon Valley, you know that you don't have to do that, you don't have to hire people with your intelligence on TikTok and come with a new lesson every day. You have to have the same message every day because the same message over time will actually be similar to how Matt talked about in the weekly email. Where the email service just kept retargeting and finally he was like, Fine, I'll give him my money. The same thing happened with us and even with people hopping on our lives. Why do you think I go live? It's a similar conversation with a different face every day. But I never get tired of it because it's slightly different. And I'm in a different mood every day but it's the same message and I hear you saying the same thing and in in as a as an intelligent person who could probably come up with new content and talk about the fact talk, you know, say what comes up for you as I say this, is that true? Has that been true that keeping it simple? Having the same message and not always feeling like you need to come up with something new tastic slow and steady and consistent same message wins the race. Is that true? For you?

Stephy:  Yeah, absolutely. So besides that, you also gotta be personal like, well to your audience. I I did. I was working for tech and for my whole life education. It's my thing. Well, funny enough , I am originally from Malaysia, in Malaysia, and I'm here by myself because I got sent overseas because I wasn't doing so well in my hometown. And got to the point that no schools in Malaysia were accepting me. So I came here and I started going to a boarding school, which I love, very strict, but that kind of got me into like, the whole education, and I have my master's degree as well. But when people come into my life and say, Okay, do I need a degree for this? I'm like, no, like, the person was suggesting he didn't even finish high school. So people are more relatable to that. Like, they, they, they, they want to learn but they were afraid that it's gonna be super hard. So when I tell them that no, I'm learning from someone who dropped out of high school, and they were okay. Like, let me give them a try. So just gotta be able.

Dave:  You do what you do right if you know, that's something that works to my advantage. You know, it's not something that I manufactured. It's completely real, but I don't hide it. Whereas most people hide it, because I realized that it may be just, it's, it's just who I am. First of all, it's just my rate, my truth and then second of all, is yeah, when you start when you start you know, when you start listing off all of your your achievements and everything and like everything that like how great you are and how rich you are, and kind of all this stuff. Like most people, not only will they be like an asshole, or maybe they'll have feelings of internal jealousy or whatever. But but but, you know, you're just not even relatable. And a lot of times this is another thing in marketing that I really realized was a lot bigger of a motivator than talking about all the things that somebody could have, you know, somebody's going to take action. A, they have a better chance of taking action based on something that's painful versus something that's pleasurable that they want to go after. There's things that are pleasurable that all of us could go after. That we don't but but if but if something's hurting, physical pain, emotional pain, you know, mental pain, we're gonna act, we're going to act and complacency and lack of pain is is oftentimes a big challenge for people because we don't have anything that's motivating us. What's motivating you? Deep I mean, what is driving you to do this? And then have you found any new motivations since you've started?

Stephy:  Yeah, I fully agree with that. When you're not in pain, we're not when you're when you're not in discomfort. You're not going to inspire me to go further. Right. So. So if I back up a little bit, the reason why I became a legendary marketer is that, I think last year in October, so yeah, I was working for a tech startup. And it is a startup so the hours were crazy. Sometimes I have meanings ranging from like 7am and will ask you could last at like my last one. My last meeting could be like 11pm And, and I was still working in between. But I didn't mind it because I thought it was young. And that's what I'm supposed to do anyway. And also at that time, my company promised something that was very important to me. I don't really want to get into it, but Sure, but anyways, I didn't. That's why I didn't mind the grind. I was like, okay, they're doing me a huge favor. I'm not going to like it. I'm not going to pitch about the crazy hours and and but three years later, I realized that what my company promised me they didn't end up fulfilling which resulted in the app to stop working for them completely. And that's, that's, that's where I come. I feel like okay, that happens around October. I was kind of relieved at that time because I was not working crazy hours and it was close to the holiday season. And so I was like, very excited for the holiday season. But when January hit, everyone was going back to their routine going back to work, but I was left home doing nothing and I felt like a loser. I was pretty upset. Like for a full week. I think I got into a minor depression which is very rare to me because I'm like a very outgoing person. I'm very positive all the time. And that's when around February I came across a legendary marketer and for some reason I just felt like something inside me just said that like this is it and I felt so hopeful and every time when I went to sleep I couldn't. I couldn't I couldn't sleep in it because I was just so excited to like start seeing things that's like that was the motivation

Dave:  Yeah, what's driving you now? I mean, now that you're October of 2021. Right? You're right 2021 So now it's August of 2022. You're almost a year you know, in two alarms it has been your one year anniversary. So what do you see now? I mean, you're a smart person who could be doing so many things with a master's degree. You are young. You're you have you have a lot of exposure to what's possible in Silicon Valley and what's what's what's, why are you doing this and what's driving you?

Stephy:  Definitely the whole idea of like, additional income streams is a big factor. Given today's market, inflation, recession and gas prices, I feel like it's always a great idea to have additional income streams. I'm still so with digital marketing. It's the best side hustle that I've come across so far. Because we don't need to create products and all that stuff. Don't need to do sales and customer service. So I feel like if you're not, you're not doing this and you're on social media all the time scrolling through and not monetizing your social media. You're wasting your time. So I'm just a normal girl that I can spend hours on social media like I love posting. I love being on it. Yeah, so it's just something in my nature and I'm trying to monetize it, which is working so far.

Dave:  Man, that's great , that's a really great point that you just said and a lot of people do like to be on social media. And you know, I can be a big you know, I can be a big chromogen about it because I'm, I'm old like a grandpa, my wife actually, I had a big girl like, I haven't grown a beard out like a couple of years. You know what I mean? And I grew my beard out over the last couple of days and I had like a big gray neck beard you know and my wife like it was all gray. I've turned my life is like you're putting off grandpa vibes right now. And I was like, wow. So you know, I'm like an old curmudgeon. So a lot of times I get you know, I get kind of I get, you know, a little bit negative about social media and just I don't know I just like to complain sometimes, too. You know, just about things. I just need something to complain about. And we all need an enemy. You know what I mean? So social media is kind of like, you know, Mark Zuckerberg and these guys are trying to kick us off over media and we gotta get back on in Miami. I don't know. It's kind of like, you know, people think that I'm like over here look, like I'm like, you know, Dick Tracy. I'm like, man, let's play a game of cat and mouse and try to beat these suckers. You know what I mean? I mean, they're making trillions of dollars, a couple of dollars from this site, you know, I mean, so to me, it is also like a game of cat holes. In You know, it's, it's really something that a lot of people do, but a lot of people have fun with it, you know, with social media and the fact that you just said that really, really really, I think, is really relatable because it's like, if you're not if you're gonna be on it, and a lot of us when we pull up that screen time, I mean that that big ol number pops up. We're just like, holy shit. I've been on this freaking screen that many hours this week. It's like all the brain cancer or something you know what I mean?

Stephy:  Sometimes I hate it. I was like, Are you reminding me how much time on my screen

Dave:  But here's the thing: one of the things that I've worked a lot on in my personal life is shame reduction. You know, like anything that makes me feel bad. Like so many times we should ourselves to death like I shouldn't be doing this or I shouldn't be doing that. That would be an example like cutting like all that out and just being in the moment, but not regretting and shaming myself or shaming others or whatever. And, and so yes, I love how you turned social media. We in many ways have been conflicted over the last 10 years. Is it good? Is it bad? Is it good for my kids? How much screen time Oh shit, I'm making a lot of money off of it and it's just like Clint proposed. But you're clear that you enjoy posting and you like it. That's cool. I think we all do. It's just all the I think it's just all the toxicity that we don't like, but the general posting and just interacting and sharing our lives is fun. Because if I'm going to be doing that anyways, I might as well be monetizing. Yeah, absolutely.

Stephy:  And, and it's also it's also important to draw a line because there's just so much things on social media that you can scroll forever, and especially the social media algorithm, they learn what you like, like if I start like getting content about like cars, or like games, which had zero interest, like I could put away my phone even faster, I can go to bed even faster, and maybe read a book, but so they know what you like and they try to feed you those content that you like. So I always tried to like it well, in the beginning I got lost like I could spend like two hours in there and just stop. But I just like turned on, like sleep mode on my phone, like I set it up like when you start reminding me to sleep or like when I'm supposed to stop using my phone then I just like a gentle reminder on my phone. So yeah, shut off everything. So once it reminds me and it can get off and I would just put it away and start it Yeah, it's important to draw a line and especially when you're with your family, your friends. Just make sure that I'm looking at the screen.

Dave:  It's hard though. Like especially when you have a business school or and you're looking for email notifications. You shouldn't videos still going viral and all this kind of stuff. It's like it's hard not to look.

Stephy:  Yeah, that happened. I think it was two days ago. Yeah. Or yeah, no Sunday. Actually I was having brunch with my friends. Everyone was talking and I was just on my phone looking through new TikTok ideas and also checking my emails for Commission's coming in and I caught myself. I'm just like I'm not participating in this fun. So yeah.

Dave:  Well, I mean, coming from the tech world and just knowing you know what, you know about apps and how they're made and how they're made. I mean, these apps are really made, like you said, to be addictive to people. And you know, the cool thing is, that is that they're going to exist regardless of whether you like it or not. And so, you know, how can I get in on a little bit of that action and in use in you know, for me, it makes me feel good that my message is positive. You know what I mean that my message is helpful, valuable, at least to me and to at least some others, right? So, you know, but yeah, man, it's, it's, it's the perfect partner, you know, to to it's, it's really it's really, and I mean, social media, they're the perfect partner because, you know, really, really even though they you know, even though they say we're connecting the world, it's like, man, they're building apps that keep people on those things. I mean, that's, that's just, and they are masters at that, right. So it's kind of nice that I get to post my content on that app that's already got all of those things kind of built into it. You know, I have, and that's what I think a lot of us underestimate is that we have a lot of leverage that people in the past didn't have. You couldn't just hop on NBC and just run your video. You couldn't hop on Fox or TNT or whatever your local radio station wasn't just post your video and have them push it out to there. So the times are different. And what would you say to you know, to people who were young, I also don't want you know, older people to feel excluded, but you're smart enough to be able to talk to everybody. What would you say to people too, that are maybe not quite seeing the opportunity that you see and are, you know, allowing something that's that's that I don't want to say that they shouldn't but that is insignificant in the bigger scheme of things, hold them back, like maybe a critical friend or family member or some sort of a limiting belief in their mother that hold them back or maybe some fear, right fear of going on video fear of what people are going to say, what would you say now being on the other side, almost a year into it? What would you say to those people who were in that spot right now on that fence?

Stephy:  Yeah. So I get that a lot too. Like people are like having doubts or having a lot of questions. Even on my live stream it was like people will straight up say this is MLM This is a pyramid scam. This is a scam. And I think the only thing that I would say whenever that comes up, is that so is the online world and unfortunately there are a lot of scams like cyber bullies like hackers. They are out there because they know they can get away with it. And indeed they can get away with it. That's why people are doing it. But every year yeah, but you as a person. When you come across someone who claims Hey, I make money online like or like I'm six figures, etc. Like as a person. If you come across that it's very important to do all the research. That's all I'm going to ask, like, I did my research before trying out any leisure marketer, I think I spent two weeks looking into it. And yeah, that's the advice I would give because you don't want that to be you don't want your limiting belief to stop you from getting things that could potentially change your situation and change your life, right? But whenever you have that thought like all you have to do is to spend time doing your research to see if this is to verify it before saying okay this is a scam , scroll away like it because you're not are not immune to it.

Dave:  It's hard to even verify nowadays because you know, every single blog article out there is some article that some person like you or me posted, it's their opinion. And it's so hard , you know, it's one of the reasons why I do this show every day. And did we talk about Did I tell you or give you any prep or did we even talk before we went live about what you say or what I'm going to ask you No. I actually came on and said some dumb dad joke and then we went live That was merely funny, but I thought it was funny and I'm funny. No, so that's all that matters. Learn to entertain yourself and you'll be happy forever. But the point here is that we do these shows transparently and live every day because what what what, you know, what my advice and what I really realized about life after hearing people talk about other people and I believed that. But then when I went and met the person that they were talking about, it didn't match because I formed my own opinion after talking with and listening to the person and the reason why we go live every day is because there's not another guru out there. There's not another educator or marketer that I know of that's talking to their clients every single day, five days a week, you know, in an authentic way. And so it's hard for people nowadays to know what's real or what's not. I got people right now that are on Instagram posing as me selling crypto crap. I mean, I got people in our Facebook group, this is their whole business model is to come in and try to recruit people out of our Facebook group. To join their Zoom, their silly zoom family, to go hang out on zooms to come back and try to get more people out of our Facebook group. So I mean, there's crap going on all over all the time. And you know, the reason why we do this show every day is so people can actually and it's amazing. People will listen to 1000 other people instead of just going and talking to the person or listening to the person. And that just boggles my mind. And I live seriously. I grew up around people and I can always remember people gossiping and talking about people. It's just something that people do. But I can always remember when I would meet the person to have a different opinion, whether it was good or bad. I'd have a different opinion than what those other people thought and that was so freeing to me to realize that I didn't have to build my friend circle or whatever, off of what my mother thought, or what my father thought, or what this person over here thought what comes up for you as I say that

Stephy:  Yeah, I feel like everyone has a different story about like, about a person and whenever you hear someone talk about that one person you would only hear it's like a telephone game.

Dave:  Yeah, where each person adds something. Yes,

Stephy:  yeah. Yeah. Different ways to tell a story about what happened to the person you like, until you meet that person. You have a different use, form your whole mindset about that person.

Dave:  But you're right. I mean, you have to make yourself feel comfortable nowadays. You have to do whatever feels good and makes sense to you. It's hard. But I also think there's that we're not dumb. I think that we have built in bullshit detectors. And I think if we really listen to our gut, you know what I mean? Like Like, if you think back to everything that went wrong. Think back to your stomach. Before that happened. You had a feeling in your gut, you know what I mean? All of us women are more so than my wife's intuition and her gut blows me or like, how did you know I was about to do some shit like she knows about some stuff before I even do it. I'm like, Girl, but seriously, that gut is also powerful. It's an indicator of whether something is bullshit or not. That's a technical professional term. But do you agree?

Stephy:  Yeah, yeah. That bullshit detector. It's what keeps you safe just like when you feel like things are going wrong. You know it and when you like, as a person is sketchy. You don't want to go near them. You know it. That's what keeps us safe. And we're not sometimes yeah, sometimes people will say you're being racist. And I was like, no, like, obviously. You can sense it like when it's not when you're not when that is not the right person and not the right environment that you want to get into. Like, just Yeah.

Dave:  I mean, and I have gotten that I've now learned to listen to that. I mean, if I think back every single time that something went wrong. I had a gut feeling. I was like, I shouldn't be giving this person money. I shouldn't be you know, I mean, like and I want to ask all of you because I know there's so many of you who are likely just listening to this this morning that there's two rules that I'd really I'd really offer you. Number one is do what you do what you need to do publicly. Don't do it privately. Don't let people isolate you in private messages, especially if you're new. Don't let people sneak and slide into your DMS and romanticize you that you know what you're doing is wrong and they're your Savior. That's the number one your your your You're nothing but a target to somebody like them that you're a target to them. And so I recently had, you know, that happened yesterday to one of our clients here where somebody posed as me and was private messaging her I guess, and talking about something crypto related where she ended up sneaking personal money, I guess. So, you know, you really, really have to stay out of the DMS people. You know, we have a tendency, we have a tendency to be listening but when we want to go over we want to ask them, Hey, can you can I get it better from you? Or do you have a deal? Do you know anybody? We always do little side conversations and side deals. We think that's the best way to do it. And so will the DM conversations with these people to get the real truth and guess what they're sitting there waiting on you to do. That's your perfect target for them now to manipulate and sell some bullshit mentor ship service that you don't need. Let me mentor people you don't need and you don't need a coach. You don't, you don't. You don't. I mean, it's just here's the ultimate. You know, how many people out here think I'm your mentor? Well, guess what? I don't want to be your mentor. I don't want to be your coach. I just want to be a guy who creates courses and teaches shit online and then you can learn it but I don't. I don't want to, I don't want to, I don't want to, my ego doesn't need that. You see, my ego doesn't need that. It wants it. Well, I'm Thau, a mentor to 1000s of people. Come on, you know. So that's the thing number one is stay out of the DMS people just want to isolate us and and and there was another one that I was going to say like the gut feeling you know, just the gut feeling you get if you get a if you get a bad gut feeling about something or someone they listen to it don't let your greed be the more dominant emotion than your discipline and your restraint. What comes up for you as I say that

Stephy:  is the final you talk about the whole DM thing. Like before Yeah, I got those one time and I was so gullible because I got those twice. I believe in them twice the first time. The person was like, Yeah, crypto stuff, same thing. And she or he even convinced me to download this app. Send money like 100 bucks or something to this account. But for some reason. I actually hope I went through it. I was about to do it. But my bank wasn't just going through. So I feel like I'm pretty aware of those things. But when you first got it I was aware of scams but when you hear yes, yeah, yeah, there's different ways of scamming. It's so crazy and I think the smart one that I received not not too long ago is that I sent a text message saying that oh my my package delivery, it's the last time I clicked this link to your shipping address. And I did click it, but my Apple has a protection law saying this might be a fraud or you don't want to let go on this website basically. So I stopped it. But it was because at that time, I did place some orders on Amazon or some other clothing company. So I was worried that my stuff was not going to arrive. That's why I like clicking on it. So there's so many ways to do it. Just gotta watch.

Dave:  Yeah, yeah. Yeah. I mean, it's, it's, you know, we're really clear about what we sell. What we sell is on the front of our website, you know, it's all public and, and it's, it's, you know, it's transparent, everything that I say and do is public. Here. Every conversation that I have is recorded with clients. Why? For your safety, for your protection. So our clients are safe and protected people. This is what a lot of us aren't thinking about when we get into this industry. It is where you give some dude in the DMS that's like walking down a dark dungeon with a dragon. You don't know where you're going. You don't know where you're sending your money to , there's no accountability. There's no proof at legendary marketer what the dropout bunch of you know hoodlum is doing well dammit. We're doing things right over here. We're protecting people and keeping people safe and doing right by them and treating people the same way that you'd want your mother treated, which is providing people you know, protection and accountability and transparency. And that is oftentimes something that's very much so undervalued. And it's it's it's just it's a goal, or that's not valued in this industry until you get your head slapped. Right for for you know, five grand you wired it off and you know, your mentor disappears

Stephy:  Yeah, because later on I found out that it's not real. I think someone I got my second scam out of was someone who made a person who's a very successful Legendary marketer. That person DMs me and says like crypto stuff, and later on when I go back to the DM it disappears like this account no longer exists. So

Dave:  It was gone. Yeah. So I mean, that's a great point. Like even somebody who is posing as a, you know, another another marketer that you have heard of it, so it's not, you know, not slimy or in more deceitful because it's like, I'm not going to pose as Dave or somebody that may be a bit more well known by Allan Poe is is somebody who, you know, probably most people would know, but it's just man people are. Right, everybody has a better program. Cindy, thank you for getting a mentor, blah, blah, blah, right. It's like no you know, the thing is, it is that we're too gullible. That's just it. We got to get less naive. We got to get less naive and that's not anything we should feel guilty or shame about. But, you know, just survive as an entrepreneur you have nothing. There's a snake in the grass, you just need to be able to look out for that. And you need to know how to prevent that from keeping the grass short. And that's one thing that we try to do around here at legendary we try to keep our grasses right so the snakes are easily seen we you know when people are you know, sending messages to people, we tell them, send them to us, send them to support@legendarymarketer.com Do me that send them to Abigail, like, like, let us know. Those are happening and we can try to address them. Yeah. 15 impersonator says Shauna, it's it's, it's nuts. And they're really valuable to me and being connected to things that are quality and valuable and that are doing the right thing. And what I've also found is that when you do the right thing when nobody's looking, you make a lot more money for a lot more years.

Stephy:  Yeah, yeah. Yeah. And I definitely want to bring back the point that yes, don't don't be naive. Don't be gallop gullible, but trust, trust but bear one to miss out those opportunities like legendary marketer when it's legit. Do your own research. Get on the call with people who claim that they say okay, like show me proof. I'm not able to answer you are like, not responding to run like you don't need to like like to be in conversation with that person no more you would know this a scam and just no contact or feel the need

Dave:  We feel the need to respond. And that comes from you know, like a bit of I'm new like, Who are you who's Oh, it's just a friend. Like we're just when we're new. We're trying to figure things out. And so when we have people do other stuff, but the thing I think that's important is to quickly turn that around and become the hunted for other reasons, right? Don't stay in that new position where you're getting hunted by other people and right go out there and market and create content and get value out there. So now you have people hunting you who want to buy your link hunting you who have questions, you know, and then these other, these other kind of, you know, annoyances that may feel like a big deal at the beginning will start to become a lot less of a joke because you'll be over here serving your actual clients, and you'll be making money and you'll know more what's real and what's not. And then you'll have new challenges, like, you know, when there's another opportunity, you do you say Do you stay focused or do you now do you now you know, you know, totally go over here and kind of redirect the ship over here you have Chase is whether you want to participate in other promotions or promoting other products or building new campaigns, new challenges and new things will pop up. Even though you feel like ah new or I'm overwhelmed and then I got people trying to sell me stuff. Just take all that in, up your street smarts a little bit about how the game is played and how people operate on the internet. The digital world is where we're moving. I mean whether the metaverse is where we're all going to be diving into next or what you know that more than I do, you got here to Silicon Valley. I don't know. Are we shooting characters here? You know, sitting around, Hey, Steve, do it over there. You know, we're sitting in our metal, I don't know, I don't care. But what I do know is that that sort of stuff. That was a big deal to me at the beginning. Within a couple of months it was no longer a big deal and something else was the New Deal, right? And that's how it works when you continue to take action. So comment on that or leave us with something that you can take with us that you would like us to know about yourself about this journey, about what's possible, or anything else that you'd like to share as we proceed.

Stephy:  So I do want to say that like you, like everyone, like you should be impressed that you're doing this. You should be impressed that you're doing this and most people are not. They don't even have to get to do this in the first place. You are out there in the vulnerable position that you're putting yourself in a position that you can be laughed at and you can be bullied at and I get that a lot like when I go on Livestream like people, sometimes I get chills, and I don't mind them because because I am creating new life experiences for myself and union. You will reap so much more out of life and for people who are on the other side just scrolling through social media, endlessly, not taking action, leaving bad comments on people's posts like trolling those people they're not life experiences and as JK Rowling said like that is the example the definition of being having failed to live lives. And and just like continue to do what you're doing

Dave:  is a proven method proven system. So just just keep going. Where you keep going because success is on you. And I love to talk to you. I'd love to hear your analogies and your experience. And thanks for bringing your brain from what you were doing over there in Silicon Valley and sharing a little bit of it with us here.

Stephy:   It's been really refreshing. From anytime. Yes. All right.

Dave:  We'll talk to you later. Come back and see us, we'll do round two Okay.

Stephy:  Sounds good. Thank you so much for your time. We'll see you later stuffy

Dave:  All right, my friends. There you go. You see it, you have it. You heard it, and you'll hear it again. Right. You'll keep hearing it okay because that's what we do here is we just bring wonderful guests each and every morning just like Sophie this morning so make sure you go follow her and learn from her. support her and lift her up a couple of different accounts on TikTok and also Instagram. But if you go to boss.lady.Steph, you can connect with her and go from there. All right, my friends. powerful way to start the day this Tuesday, August 23 2022. Wow, wow. Wow. Okay, we're gonna be letting you all know about a huge announcement. I think we're probably going to maybe email that out post something, make a bunch of noise here pretty soon, but it's pretty cool. But right now, you know what, what's important is to take in what was talked about this morning, there was so many powerful nuggets, so much to think about, even to go back and re listen to this was one of those episodes where there was a lot of nuggets that you can listen to I'm sure you'll pick something up that you didn't hear the first time through. Regardless, be legendary. Get out of here. Make today. Absolutely. Impact does something important. Check off a big thing off the top of your to do list that is the most important item. Not all that crap down at the bottom is the most important item. Go right for that and I'll see you back here tomorrow.

On this episode, David Sharpe and our guest discuss why it's important to repost past TikTok videos to snag more views. Below is the transcription for this episode:

Dave: Hey what's going on my friends it's your boy Dave sharp back in the saddle, back in the captain's chair. This Monday is the 22nd of August. So listen, we're going to talk about a really powerful, very simple, very simple topic today. I'm really excited about this. It's something that can help everyone, something everyone who's listening can benefit from this simple, simple, powerful tip that Joe's going there with. Welcome to the show. Joe. What's up, brother? Welcome. 

Joe: How are you doing, Dave? Good to see you man. Well, dude, you're a collector, a major collector bro.

Joe: I know. It's a bit of a problem.

Dave: Is that Is that what is that game because

Joe: They're all on blu rays and DVDs. Holy smokes,

Dave:  I respect that. That's like seriously collecting a serious organization. And I respect that. That's anybody who can keep that many of one thing organized and it's really something unique. So tell us just a little bit about it. What else do you have that got you into DVDS?

Joe: So I lived in a mining town for like 11 years so I was in the middle of nowhere and before I moved there, I actually worked at a movie theater for five years. Okay. And when I moved to this mining town, the nearest movie theater was four hours away. And that used to be my weekend ritual. I'd hang out with my friends and go see movies. So I'm like, You know what? I'll bring the movie theater to me. So I actually just built a theater in my house. I was still remote. Streaming wasn't all that great. So then I just started buying all my movies. And this has just been adding up over the years.

David Sharpe: Wow, that's cool, man. It's cool. I mean, it's kind of like comic book collecting. It's like collecting watches. It's like car collecting. Yeah, most people would think you're weird. But you are. That's what makes you cool. So like on the show, I think earlier this year, but I bet you only took the challenge in I think November or December of 2021. Is that right?

Joe: Yeah. So I basically kind of wrapped up with a challenge and everything around Thanksgiving. And then I got a really bad case of imposter syndrome and just being completely overwhelmed. Where it took me unplugging for like two weeks out to the ranch in Idaho. And I came up with a content strategy and I'm like, Okay, I, I think the main thing I need to do is what I can control, which is being consistent. Yeah. So I came back and I'm like, Okay, I'm posting twice a day every day for 30 days. 

Dave:  Okay, and that was to give us a timeline of what that was like, like, when you took that trip away and came back or when did when did that? 

Joe: So I basically came back in January. I just started running. Okay, so you were on the show back in what? Like February. Okay. 

Dave:  You know, we're gonna talk about the reposting thing but give us an idea of I mean, we had asked you to be on the show because we saw that you were taking action and getting results and so forth. And so what was going on around February for you?

Joe: I initially like I just kind of plugged in, like I leveraged what I was learning in the blueprints, went through the training. And then I'm like, okay, so I just need to double down on focus on what's working out there. 

Dave: Were you still dealing with imposter syndrome or have you settled down a little bit?

Joe: It did. So one of the things that I read and it actually really helped is I actually would go to book reviews because the thing with impostor syndrome is you just think, Okay, well, this obviously isn't working for me. The way I tackled it is I actually went and looked at book reviews on Amazon for classics like Pride and Prejudice, Mary Shelley's Frankenstein, and they will have like 1000s of one star reviews. So I would just start reading some of those. And I'm like, you have classic books that everyone loves. And yet there's all these people that just hate it. So like obviously you're not everyone. It's about connecting to the people you can connect to.

Dave: I didn't really realize where you're going with that and that is a really really powerful man, what a unique way to go and, and, and just get a different perspective in a way that's reframing. You just said hey, wait, I mean, I can certainly look at this in the picture frame that I'm looking at right now, which is only looking at my videos and only looking at what he's saying and my comments. And and, and that's if we only look at that. Yeah, that's whoa, hold on a second. This is crazy that people mean my feelings are hurt. I don't know if I want to do this. And then you kind of pull your head up and start. Oh, hold on a second. Let me go over here and see what people had to say about a classic book that sold millions of copies and many of them are very rich and I love let me go see what people have to say about this. Oh, wait. There's tons of people being nasty in these comments. Wait a second. Maybe it's not me. Maybe it's just the people, right? Maybe it's people projecting what I read and I think I screenshotted this- stop taking things personally when you realize how many people cope by projecting you'll realize that you're not actually the problem. Absolutely. Yeah, it's sort of like it's sort of like a web. It's easy to understand. Oh, yes, I understand. It makes sense that if a person is drinking he's got an alcohol problem. He's he's he must be drowning his feelings in the bottom bottom of a bottle. That makes sense to all of us. But I don't think we talk in society about people actually also drowning their feelings out in dealing with their feelings by projecting them on to others.

Joe: Because if they're projecting they're not collecting. Exactly.

Dave: So when did you discover this reposting magic to me it's magic. I mean to me, it also I was reading up a little bit of the info you sent in our questionnaire. And I was blown away and I want you to tell the story and talk about this. I was blown away realizing that each and every video that we make is a piece of content that will live on the internet from the very first time that we posted, but it also can be reposted in reused and recycled for months and years. Because once it's recorded one time, it's similar to a picture that hangs on your wall and gives you memories about a vacation in your personal life for years. A video can be reposted and rewatched by others to create the same sort of result, which is getting them interested and eventually sending them into your sales funnel to take a look at your product. And so you discover this and have gotten some phenomenal results with it and so would you talk to us a little bit about this reposting again, it's it's it's powerful. It's magical in it but it's simple.

Joe: So one of the things that was happening is like I had a couple of videos that were getting, like 400,000 views and then I posted I created this video and again, it was like a group unbelievably fast and then it just hit a wall like I've never seen a video hit hard. We're just like nosedive like suddenly there were no more views. And like I was flabbergasted I'm like it was a great video like it had a great hook. It was sure like it was everything that ticked all the boxes that tick tock ones and I couldn't understand it. So I'm like okay, well, like, like what did I do wrong? So then I went down the rabbit hole of kind of a comparison game. I started looking at other people and I stumbled upon someone who just focuses on things like TikTok SEO. And he actually was talking about in his video how he reposts the same video every single month. Because especially with TikTok and the way the for you page is kind of built. It always pushes out to new people so it doesn't really matter. How many times you repost the video, it's ultimately going to reach new people. So that was kind of the catalyst that I needed. I'm like, Okay, well, let me look at my description, maybe rework any of the music and then reposted it and it just blew up like I think it's almost like 90 million now and it's only been a couple of weeks.

Dave: Okay, so let's, let's, let's sort of reverse engineer this. So we make sure that we're all clear. So you had a video that you posted just like any other video on your TikTok, and it got a lot of views like it got a couple of 100,000 views. I think you wrote that right? Yeah, so it hit like 470,000 and then they just stopped okay. And did you think I'm shadow banned? Start comparing yourself to other people. You were freaking out thinking there's something wrong with my account or or there's something wrong with this video for sure. But maybe there's something wrong with my account as well.

Joe: Absolutely. So I 100% went down that rabbit hole. I started looking for other videos that I had that did well and kept growing. And I started reposting those best to see I'm like okay, well why no on the Thursday calls that I always plug into that magically says like, the way you know your shadow ban is all your reviews will be 200 No matter what. Right?

Dave: All right. So you know, don't worry about the dog right. I'll just meet you while I'm talking. He's probably letting us know somebody's out there or something. Or somebody's coming to the door or whatever. So, so what, what you did from there is you kept posting on that same account, right? You kept posting right so you kept marketing you just that video had taken off in over a period of a few days or a week or so. After that it stopped. So you had continued to post on your account, and you continued to market but you just noticed that Hey, what the heck happened? All those leads that were coming through from this video that's going viral, right?

Joe: You also hit 480,000 or 470,000 in a day. That's why it was so jarring.

Dave: Okay, okay, it went viral that fast. Okay, how long was it before you then took that same video that sort of nosedive and then reposted it?

Joe: I think it was about three weeks.

Dave: Okay. So you wouldn't recommend based on your experience, take a video and then like, maybe repost it like the next day or a day or two probably not even the next week. Like give it some breathing room. Yeah, yeah. For sure. But don't panic, don't freak out. When a video takes off and then just stops and it appears like there's something wrong with even your account, I think that's a major takeaway. Did you panic? Oh, absolutely. I mean, what can you look back on that is specific like the mentality and the kind of panic? What do you know now that you didn't know that?

Joe: Well, I obviously got in my head because I'm like, Okay, well, like what am I doing wrong? Like, like, am I getting reported like, like, I basically just ran the whole gauntlet of every single thing that could possibly go wrong on a social media account to like it my account gets banned. Yeah, but did you stop taking action at any point?

Dave: Did you stop with your key? Can you see right now, right now, where so many people probably stop? 

Joe: Right, that they take that step back over analyze and instead of just kind of controlling what they can, I mean, algorithms are going to do what they do. Like you have no control over it. The best thing you can do is be consistent about your content and your messaging.

Dave: Yeah. And also not take it personally from the platform either, right? We were just talking a moment ago about not taking, like comments personally, but also not talking. However the technology acts personally. Right. Like a lot of times I think that when something happens that somebody doesn't want to happen with their social media account, you know, they feel like they're being targeted, like this, the like they're out to get them or something. You know what I mean? And it's like, it's not it's not personal, there's no need. It's like, the more you can keep your emotions out of it, the better because ultimately all you're dealing with is robots and policies and procedures. There's nothing that like the platform. I feel like it doesn't even mean, they say they do but for us, like the platform doesn't even really view us like people anymore. I think, you know, it's just robots who look at us like a number. But so we have to really care for the people, our, our, our audience, and we have to really protect ourselves from the platform. One of the ways that we can do that is to not take it personally not get get emotional, and just diversify our accounts, diversify how many accounts we have diversify how many accounts we have on different platforms, and not you know, not think that we have to play by the exact rules and do all this because look, too many people play too nice and get all in their emotions about their social media accounts. And tick tock doesn't care about us. I mean, I don't mean that they don't, they don't care about us as humans, but you understand they'll terminate your account and they won't care. You'll be done. You'll be gone. You'll be emailing customer support. Can I get back in? I'll do anything and they're just like, get away. You're one of 7 billion people that we don't know, just go so it's important to keep a level head when these things happen. And not get too emotional, not first. And just move with purpose. And make sure that you do everything that you can to protect yourself by diversifying with multiple accounts and also diversifying on multiple platforms. What do you say about all that?

Joe: Absolutely. I think you hit the nail on the head like I always think of, I think Matt hits it on the topic every single Thursday. omnipresence. It's about taking one video and posting it everywhere, so that you're not focused solely on like, okay, well what happens if this account shuts down? It's all about just kind of insulating your business. So no matter what happens, you're always going to keep going.

Dave: Yeah. Yeah, it's really hard to keep going sometimes because this is new. We want to be gentle. We want to be delicate. We don't want to, we don't want to. We don't want to anger anybody. We don't want to upset TikTok. We don't know, so we kind of tiptoe our way through and we you know, if a video or we get a little notification, we're like, oh, we must have done something wrong. But the truth is, you really can't break the internet. You can't break the internet, you aren't going to break people. You aren't going to hurt people, you know, sometimes another answer to this would be, well, I don't want to email too many times because I don't want to, I don't want to bother people. You know, and it's like looking, but as an affiliate, some of the best email marketing you can do is every day, you know, every day until they buy, die or unsubscribe, I mean, and I love my customers. And clients. I love him. You all know, I don't have to say that I show up every day. In terms of my marketing, and in terms of those daily income producing activities. I have to be somewhat robotic, not allowing various things to throw me off my game. Absolutely. And that's a great example. There's nothing better than another better No, there's no better example than being a new person. And then having something dramatic happened in your account. And you feel shocked. You're like, Did I break something, right? Oh, absolutely. 

Joe: So like I had two videos just absolutely go viral. And I was still in the process of setting up my funnel and my auto responder. Well I wasn't. I wasn't prepared for the track, which was kind of fun because I'm like, I think I always do my best work under pressure and scrutiny.

Dave:  I wonder how many of the rest of us know how we operate the best. Do we operate the best when there's no deadlines and we just you know, or do we operate the best when we're under a bit of pressure or a lot of pressure or when there's deadlines, and we're like whoo, I don't want to go back right I'm getting pushed back and it's like you got to push back. So what do you do? What are some of the signs that you notice about yourself when you are feeling pressure? How do you do it? How do you know that you know you're ready and that you can do this? What do you tell yourself? What goes on? What sort of activities do you do to kind of get your mind and your confidence in the right place that it needs to be?

Joe: So one thing that I started to do was I read a lot of either self help or just like business or even sales books, like every morning I try to read 15 minutes to just kind of pour in positivity so I can kind of it's kind of like just resets gives me a clean slate for that day so I can just tackle it like so I tried to do that stuff first thing, so that no matter what I do I know I've already checked a bunch of boxes and I've won that day.

Dave: Yeah, that's a good routine piece. That's a good little. It's a good little piece to put in there and kind of have a home base that you check in every morning and some people have one of the things people do is listen to this Wake Up Legendary, you know every day and listen to a story and or listen to an audio book. I prefer personally to listen to people talk free flowing and tell their story that way because you get I feel like all the goodness, the nutrients if you will, the spiritual and mental and emotional nutrients that I need. And a lot of times we downplay those nutrients don't we because we only think that they come in the form of food but they can also in the form of audio and video, their mental nutrients. And, and I like to hear stories. I like to hear people talking more authentically and more just off the top of their head and heart. And that really helps boost my sense that it's just something that I've always done. I remember when I was early in that kind of whole game. And I was doing some events and speaking on some pretty big stages, doing the event model the core for courses coaching and events and affiliate marketing and, and I can remember listening to some of the best speakers are MLM guys like people from Amway and stuff like that. And I used to, I used to do some of those business opportunity MLMs and so forth when I got started, but anyways, I listened to some of their speakers, you know, because they were great at talking. I listened to other speakers. I remember going to an oven event and hearing you know, hearing him speak and watching him speak and then modeling his kind of, you know, motions and stuff and it made me feel more powerful. You know, it made me feel more certain and more confident. So we've all got our own little ways and I encourage everybody who's listening to try to figure out what is something that you can do in the morning to anchor yourself into. Sir, a little bit of certainty in competence. Not you know, when we turn on the news first thing in the morning Joe That's not inserting certain incompetence. You know, that's a great example of inserting a big old helping in fear right down your throat, right? Exactly.

Joe: Like nothing like starting with a bunch of vile and then just getting you instantly on the negative your entire day you're already in that mindset. So it's easy to just kind of let that ball keep rolling.

Dave: Yeah, yeah. So during the pandemic, I was watching more news than I ever watched in my life because I was trying to track what was going on and keep abreast of what was happening in our world. You know, like I feel like that's a good time to try to tune in if there's, you know, an asteroid, or a pandemic or something. It's kind of like, okay, Dave got to kind of kind of check into reality and kind of pay attention and so I was in dude, I had never been so doubtful of myself, so fearful and uncertain as that period of time when I was watching a lot of news, have you noticed any of that in yourself in watching news and plugging into current event type stuff versus, or even social media limiting your use of social media personally?

Joe: Absolutely. So the funny thing is that because of being consistent and making content, I really like when I'm on social media, I'm doing research. I don't I don't scroll anymore. Which I think has been amazing. So like, every morning I also walk the dogs and like you said, like I'll usually listen to a wakeup legendary that's my favorite time to listen to it is on my dog walks. Like, I feel like the stuff you can control if you can make sure that you're starting with positive instead of the negative. I think you're setting yourself up for success as opposed to failure.

Dave: How have you dealt with people in your personal life as you've started this venture because from what I understand, based on reading your answers to our question here, this is your first online venture that you've ever done or business that you've even had already started. Is that right? That's correct. That's insane. Congratulations, man. Thanks. I mean, you had you said you had done you had worked at a movie theater, and then when you stopped, I guess either going there or having that job you. You're out in the remote middle of nowhere as well. And so I would assume that that

Joe: There's a thriving economy right around you so that mining town was like 2.1 miles around. Like I know that because I used to walk out the loop with my dogs like complete middle of nowhere complete isolation. So it kind of led me to move to Vegas full time and then last August, so it's, it's officially been over a year since I lost my job. But what happened was someone full on Live Set. Like I said, I walked into her office and I threw a credit card in her day. And like, just basically started dropping F bombs and like when I went and talked to the HR manager, he just basically told me to pack my stuff up. I'm like, so you don't even care that that's complete and utter fabrication.

Dave: Yeah, that's the best job for you. You know, most companies they, they they but anyways, continue with the thing that I liked about it, and I'm glad it happened because that was 100% the catalyst I needed to I'm like, you know, I'm never going to put myself in that situation again. So that got me starting to look. I'm like okay, so what options truly are out there. So you had this event that happened to where a cut, you know something, something happened and she or she embellished what happened and they didn't even listen to your side of the story and just fired you after you assumed some quality service that you dedicated to this job. And you are feeling pretty down and out and and you had never done that's what I think is I'd like to give people listening to this a bit of hope that even if you are in a situation to where you're feeling like the world's on top of you, man, I mean you are really feeling like the world is on top of you within six months to a year and I'm sure you are already feeling some of that weight off your shoulders the first time we taught you in February, but now I'm talking to you in in August and I don't know if you quite feel on top of the world, but it doesn't seem as if you feel like the world's on top of you anymore. Now oh my god I feel at peace now. 

Joe:  I feel like for the first time I have control over what I'm ultimately doing. And like my happiness isn't tied up to pleasing someone else.

Dave: Are you are you Dutch

Joe: I am, I grew up in Holland till I was 11 

Dave: Oh, wow.  Very cool, man. Very cool. What else do you want the audience to know about you and your journey?

Joe: Um I mean, honestly, the biggest struggle that I think everyone's going to face is the six inches between their ears. You're going to overthink, you're going to overanalyze. The best thing you can do is take that first step. Focus on what you can control, make some content. It doesn't have to be good. I'm like I deliberately left out my first videos. They were awful and they took me hours to make like, like, go back and watch them and like people like my family, which they are completely supportive of. Like I literally had one of my Dutch aunts messaged me this morning before I hopped off wanting to know what it is that I do. Oh, it's about kind of just controlling what you can like, take one step. Eventually, you're going to figure out what your style is. And once you find your style and your voice that's kind of when it all starts to click oh, here's what I'm hearing. I'm listening to somebody who found their inner legend. And that's exactly what this is about, you know, maybe for a long time. You are somebody in the family who didn't make many waves. You know, maybe your grandmother, your aunt, whoever you just mentioned, maybe just thought you know, Hey, kid works at a movie theater. I mean he's just average whatever maybe leaving felt low average. Who knows? I know that I did many times in my life and along you you know, a time and opportunity presented itself. And you said you pulled up your pants and you're, you know, you grabbed yourself and said let's go you know, and challenges came up, you know, challenges came up, you know hurdles came up all the mental garbage shows itself. And you decided, you were like, you know, I'm going to I'm going to just release I'm going to go down and find down inside what I know is there. No, it's down there. And I'm going to finally go in there and get it and I'm gonna release it and you release your inner legend. That's what legendary marketer is all about. It's not me being a legend. I don't think I'm a legendary marketer. I'm just, you know what, I will be a legend in my own mind. Because the minute that you start to believe in yourself is the minute that your life changes, not when everybody else believes in you. You know, the minute that you start believing in yourself, the beautiful thing happens here is that we believe in people until they can believe in themselves. But eventually, in order to have that breakthrough you have to start believing in betting on you. Absolutely. Nobody else is nobody else is everybody will sit around and just accept you for being average. If that's if that's what you want. And in circumstances don't mean shit. And I've talked to enough people now who were in some serious either isolated situations or just you know, they vocal shit you know, they're overcoming some real shit to do this. And so it's it's it's it's it's allowed me to even more so believe that every single person has that agent. And that's why I say Baca would be legendary because it's a decision everybody is accepting of my averageness if that's what I want to do. It's rather than most people would rather me just be average because then it doesn't make any waves in their lives. It's just everything's normal. Everybody just keeps getting to stay the same. Nothing has to change. It is hard. 

Joe: Exactly. And most people aren't ready for it. They don't want to do that self reflection and be like, You know what, I can do it better.

Dave: Exactly. Exactly. I can do better. I can do better for you. You know, striving and working towards your goals really does make people have to look at themselves and what they have not made any effort on all their inaction. So we've made people again go back to that projecting thing projected their toxicity onto us. Here's what I'm saying for Joe, what I'm saying to you brother is I see you release and that inner badass and in what I'm saying to everybody who's listening is that inner legend is inside of you. Now we're here to help you go inside and release it if you want to. But it ultimately has to be your decision in that it's in those dark moments. That's why I love the struggle. It's why I don't talk to gurus on wakeup legendary, other successful assholes because I want to talk to people who are in the grind in the struggle. That's where the most successful people stop being successful because they forgot about what the shit you're in right now. Joe? This is the real shit the basic trenches, the beginning. If you never leave the basics, you'll never have to go back to him with all the shit you need to know about being successful in business. You're going to learn right here in your first year. You're going to learn it right here. And the problem is, is that you're going to get too big for your britches or there's going to be distractions or you're going to make some stupid gamble with your money. But everything you need to know to be successful in your first year has other complications and challenges. This is the miracle of the beautiful journey right here this first year. 

Joe: And you're releasing that energy. You're battling and pushing up against that average newness, and you're doing it brother and you're setting yourself a foundation for your future. And, man, that must feel pat that must feel and it absolutely does. Like yeah, like I've always known I've had a creative side but I've stifled it for so long that now really being able to kind of unleash that like my content my copywriting it's all just kind of been a blessing that like it's exactly what I've always wanted. I just didn't know what I meant.

Dave: Yeah, I know, man. I mean, we of course, mean the difference between what we want and what we need. So sometimes it can be close, but most of the time it's really really different and far away. You know what I mean? Like, like, I want to be rich and not really do much work. You know what I mean? I just want to be, I just want to, you know, I just want to be carried around. I just want to be you know, I want to be respected. We want to be respected but we don't do shit to earn the respect. You know, I mean, we don't want to do the work necessary to earn the respect and I think the best gift is this business and being an entrepreneur and following through with your commitments and like, just trying, you know what I mean? Like I gotta say, and that I say that my kids, keep trying, keep trying. That's all I say all the time. Keep trying, keep trying. Keep training, you know, and then they get it and then they're like, Yeah, and I'm like you did that? Because you kept trying, you know, and that's the biggest gift that I've gotten. This is this business meeting more than money has been my confidence, man. It's been my confidence, my self esteem, because with that I can make any kind of money, I can make any amount of money. Anywhere confidence is the number one most profitable personality characteristic. It really is man. I know some dumb dudes who are competent and shit and who are rich as hell, man. They're they're dumb asses, but they're just people just so I got to have that confidence. I got a bit of work on that team. When I do and I couple that with good solid information in a good solid product or service. Wow. That's when I build long term, big time, serious money, serious wealth. And in the end, you know, it lasts because I can get all the skills or I can get all the confidence but if I don't really have some values and have a good product or service, it's not gonna last to become a common man. Right? I became a competent con man. That's what you see a lot of people on the internet are. They got confidence but they're Conmed right. So if I vow if I coupled that confidence with a good product or service in good solid follow over, almost I say I'm gonna do this business is the best business to be in to do because you can do it from home. And you can apply exactly what we're talking about right here. Learning, developing some confidence, doing it from home, helping people promoting good products and services or even creating my own and having a life full of freedom and fulfillment and full of esteem, right to actually feel good about what I'm doing. And I would assume that that is happening in your life as well. Yes. Esteem and you're feeling more comfortable in your own skin as you said, because you knew that you were Oh, you always knew you are creative, but maybe afraid to really and now you're finding your voice and you're like I'm actually pretty fucking good.

Joe: Yep. Like, before I started this journey of like, I never posted anything on social media. Like I didn't like taking pictures of myself. I didn't like seeing myself on camera. This is kind of like, led to like myself. Discovering that my life and now like, I have no problem being and making fun of myself even on video. Yeah.

Dave: Yeah, it's self-deprecating humor dude. And it actually is a strategy you can use to get people to just like you more. If you read books, like How to Win Friends and Influence People. You'll find some of those strategies to use to just get people to like you more. And people already probably like you a lot, probably more than you think. And that's like the liking gap which is said I talk a lot on the show, Google the liking gap and the lightning gap it's it's it's a it's a disparity between how much you think people like you and how they truly like you. It's a true phenomenon that all of us have within our own thinking in our brains. Liking that people actually like us more than we think. But then, as you said, once you actually start being yourself, instead of like, you know, we really have this distorted kind of oftentimes personality after, you know, decades of other people trying to press their wants and needs on us. We really when we start to talk and start to loosen up a little bit and start to be ourselves. We really have a lot of qualities about ourselves that we really love and that are fun, and that feel good. It feels good. To let your hair down and just say some crazy shit not have to worry about if so and so. thinks it's the right thing to say or not. I mean, a lot of times we're dominated by even our parents' voices growing up and if we really can silence all of that. Just really just feel comfortable in our own skin. Just even brace yourself. You know Brett, I mean I'm just looking at my beard, because I haven't shaved in a couple of das.  I'm like an old crusty man. It's like, this is just me. I don't give a shit. You know, so it's like, you know, all these little pieces are things about myself that I've just realized over the years that are quirky and cool. And so I go where I'm celebrated, not where I'm tolerated. Does that resonate with you? I love that. Yeah, it's a thing that a lot of us feel is just kind of just kind of being tolerated here. And it's like, why? I'm a grown person. I don't you know, I don't have to, I think on the ownership can lead into a lot of other powerful questions that we can ask ourselves, you know about the people that we have in our lives and the activities that we're doing and, and really how short life is and how much time we spend with people that don't make us feel like the best version of ourselves and things that we absolutely know are under and below our, you know, our purpose. I think it's a tragedy. So it's a beautiful thing when I see the Dutch entrepreneur is doing his thing, brothers, so the final word goes: What would you say to people who are looking to get started or even start over based on your experience and what you've done and pan bro August? I mean, what is that? That's the eighth month of the of the year so roughly about nine months, three quarters of a year you've been on this journey and and summarize it for us I think would be I'd like to hear that summarize it for us in it in a sentence or two for anybody maybe who's just joining here. These last few minutes, and then we'll wrap up.

Joe: I think you need to get out of the details and just do.

Dave: What do they say? The devil is in the details. Which is such a weird thing to say because it don't they say that like like what does that really like the devil aren't aren't people saying with that expression that like the details are important but it's such a weird thing to say that that it feels like an oxymoron, but it's done. But I agree with you. Right. So let me give a practical example of what I think you mean by that. And then we'll still wrap up here in five minutes. Sometimes we come in and we just think that hey, I need to perfect sales funnels in the say Click Funnels or whatever I need to perfect this software before I move on. And what you know the answer to is that getting it set up in the most basic way and just setting it in honestly forgetting it and going working on traffic strategies is really what is the best thing to do come back later with it a little bit later on. Fine, but it doesn't have to be perfect and it doesn't even have to be good. It just has to be active. 

Thanks for sharing your collection back there with us and looking forward to hopefully around three in the near future. Oh definitely. And all the world's listeners have a story like yours, brother. Thank you so much. All right, dude, we'll talk to you later and stay Legendary my friend. Absolutely. Alright, see. All right, my friends. That's a cool little thing because I have visited Amsterdam, and I do have friends in the Netherlands over there. So I think everybody around there speaks Dutch but anyways, a cool place that all of us can go and visit and all of us can go and check out and because of this business, I was actually able to go over there. And on that same trip back in 2013. I think I actually went to Rome as well. And that's actually where I proposed to my wife in Rome on that trip. So very cool to just the people that you business. The things that you learn, the things that you get exposed to, whether that's the people or the weather, that's the money that you make and then you can actually go to these places. It is such a blessing. So cool to do. And I'm so glad that on this Monday, August 22 The opportunity is still as big and as powerful and it's as exciting as it was last Monday like that in the Monday before that, and the Monday before that, and the Monday before that. And so if you've been listening and sitting on the sidelines and wondering if you can get started, we'll support you along the way. If you don't believe in yourself believe we believe in you. And I believe that if you get started and if you listen to these stories, that you'll start believing in yourself too. And you'll have a financial situation hopefully, right? That's ultimately the Go goal, but you'll have a personal transformation as well, which will lead to either a or more financial transformations, right? Everybody wants change, but nobody wants to change. And you know what the beautiful thing is, you don't have to just go and work on yourself. You can work on this business in this business will give you opportunities to work on yourself. Alright, like Joe said, you just gotta keep pushing through. When those situations come up. Stay Legendary and we'll see you back here for another episode tomorrow. Peace.

Below is the transcription for this episode:

Dave:  What's going on my friends? It's Dave Sharpe here. Welcome back and welcoming myself back to wake up legendary, because I've actually been the one who's been going on you it's been me who's been gone. As you know, if you look back over the past episodes that have been out for a week, I think that some things change like that. But I'm back as you can see, freshly shaven, well rested and really, really ready to deliver some value for you all. Thank you, Carlos. Obviously you can see I'm not freshly shaven, but I'm, I'm going with it. I'm going with it. Okay, it's much grayer than it was last time I grew it out. So we're trying to deal with that. So let's welcome a returning guest, somebody I'm excited to talk to, not our Matt, not Matt Hetzel. But different Matt. These mats. They seem to be pretty cool, guys. Let's talk about this. Matt. Matt. What's going on brother?

Matthew:  How are you doing, sir?

Dave:  Hey, man, I want I'm great. I want to tell everybody how I met you. We were standing in a mastermind and we were about to do a board break and you're like, Well, I don't I don't have anything on my board. So don't go, Dave. Basically, you know what I mean? We were in a huge circle of about 50 people all writing limiting beliefs on boards, getting ready to break them all this kind of stuff. And you know, here you are, man. You've been on the show now twice. And when you raise your hand in that mastermind, and we're like, I don't I don't I don't know what my limiting belief is. Like, I don't have it yet. I'm not ready to go yet. Like in that moment, I wonder if you could have ever imagined what was really possible or what's happened up until this point. Tell us a little for those who don't know you Matt, tell us a little bit about your legendary story. Make sure to mix in the mastermind piece and tell us where you're at now.

Matthew:  Yeah, I was like, really afraid to tell you that I didn't know what to put on there. Like I'm like, I'm not. I don't even really know what a limiting belief is. I like it, because I've had my own business for 24 years. You know, I just you do and you get you know, you have to so I never make I just never have to tell myself excuses. You know, I know it sounds weird, but I grew up really, really poor and you gotta do what you got to do. I tell myself I do what I got to do. So I don't end up back where I used to be. So when you pulled that out of me, you said it doesn't have to be perfect or I don't know how it went. But basically the word was perfect because I have to have everything perfect before I've progressed or before I implement that word, it changed my life because it's helped me in my personal life. It's helped me with my kids. And I would have never guessed that that experience was what would do that much. You know that one word?

Dave:  Yeah, perfectionism is what a lot of us suffer with. We're that's kind of what if we wanted to label it as something or or whatever, but you sort of identified that and shook that label off pretty quickly. You're saying that you realize that about yourself at that moment. And we're like, I'm doing something about this. I'm taking home I'm taking this home and seeing where else perfectionism is showing up in my life not just in my work in my business, but also in my in that to me, is what? What it takes to be successful, you can't just think that we're going to be rock stars in our business, but we're going to live the rest of our lives unhinged, or just do whatever and it's just not going to spill over into our business. How we do one thing is how we do everything and what I found is, for example, the more that I've learned how to connect with my wife, the more that I've learned how to communicate, the more that I've learned how to have empathy, the more that I've learned how to ask good questions. It's made my marriage better, but it's also impacted my business because guess what you're a person to just like she is in all of my other clients. They're all people when the same things that work to improve my marriage work to improve my business and my marketing and I just love how you said let me figure out where this perfectionism thing is also showing up in other areas. Besides my, my business, what has happened since then, what did you do? What have you done about that particular thing? And now is it better or different now?

Matthew:  It makes it a heck of a lot less stressful when you don't have to prepare for everything before I'd have to have everything in line just like today. I probably would have choked on getting on here today because there's some personal stuff going on with my son's friend. And he's talking to me up until the last second. So I didn't like when I did my Lodge, you know, I'm usually you know, at a good pace. I'm not like scrambling to get in. So when I sat down I don't remember sitting here to get on live or do TikTok or sometimes on TikTok videos but it's just it's taken a lot of pressure off not to have to be perfect because I used to put on my truck. The perfect install. And I did that for years you know because the audio video guy is serious? Oh, that was your tagline? Yeah, it was underneath in smaller print, you know, and I had

Dave:  Anyway, that's ironic, bro. That's ironic.

Matthew:  But then I realized not everybody wants a perfect install. They just don't want to pay for it. I took that off there after a year or two you know like I can't remember his long time ago but you know when you start now remember I

Dave:  took that off a while back?

Matthew:  Yeah. Oh, definitely. Only the only multimillionaires and billionaires customers would be able to pay for like Yeah, do it perfectly. I don't care how much it costs basically. And you didn't even deal with them. But anyway, it's very few and far between, you know, so you go to, let's say like where I grew up in a trailer park. They want everything. It wants to stay all day for a couple 100 hours, you know?

Dave:  Well, that's what we find in this business. And I wonder if you've noticed this too, is that the people who complain the people who are the most critical the people who are the meanest are always the ones who who don't even buy in most cases or have spent the least amount of money whereas the people who like yourself, you bought our Blueprints you bought our Mastermind and you didn't come you came there in in put yourself out there not really because you planned on doing that. But just I mean, you were fully playing full out and it's not that we didn't even hear any complaints from you or the other 1000s of people that have bought our flagship program. So my experience over 10 years is that that's that's that's across every industry. And so how do you know, that's a good segue into your marketing. And because there's a lot of freebie seekers out here. There's a lot of tire kickers. There's a lot of us marketers who let those freebie seeking means run us out of the business. What advice do you have and how have you kept your eye on the ball and avoided the distractions including comments, criticism or anything else that has potentially been? Having been a hurdle for you obviously the perfectionism thing was a big one. But you know what, what has been your content dealing with all the other forces out there look like for you?

Matthew:  I know this is gonna sound cliche, but I'm telling you wake up legendary does really put things in perspective as you see average people like you say in the in the 15 day challenge to like there's so many things that you say that this is just one of them that resonate with me but average guy that found an extraordinary opportunity. I put this all on my credit cards. You know, I said I'm going broke. I'm not going for broke but I will end up broke otherwise I'm just gonna die trying. That's plenty of money in my career. I told you in person, you know how much I've made but I'm not gonna say that now. I try not to say that sometimes some of those people in my life will pull it out of me. You know, I'm like, I don't want to say oh yeah, cuz you don't want to say because you haven't made anything. Now, not at all my friend but you know, it's a fine line between being humble and and wringing your own bell because it can offend people and other ways that it motivates people but I've always been a slow learner so I knew I had to invest the maximum you know, I would have went to the next level you know, like, if I go so yeah, I just think that wakeup legendary, you see average people. I love the truck driver guy last week. You know, like, I'm just like going,

Dave:  I missed being out. I'm gonna have to go back and catch the replay. 

Matthew:  Yeah, he reminded me of somebody like my dad or my uncle, you know, or something like that. You know, it's just like, he wasn't that old, but I'm just saying he was just a normal laid back guy, you know? I don't know. It's just amazing. How if you watch this, and the other thing I heard the other day was you don't do the best you can you do whatever you have to do. As that's so true.

Dave:  Wow. What do you do? Do whatever you have to do. Golly, that is such a more that is such a more of a statement for those of us who Yeah, we don't do it there. They I guess and I believe that's more true for human beings in general actually, because you do the best that you can do because you have to, it's called survival skills. You know what I mean? I mean, it's called survival. And I don't believe that any of us can't. I believe that we decide not to

Matthew:  make excuses. It's a cop out.

Dave:  Yeah, yeah. And we don't want to shame anybody and make them feel horrible for being an excuse maker. We've all made excuses. But we also have to be truthful with people and say, you can either have excuses or you can have results, which you can't have both. So choose right.

Matthew:  I am not saying I don't. We all procrastinate, you know we all do it. It's human nature. But I try just to keep telling myself it's the things that I learned on wakeup legendary and in the blueprints and I usually don't even bring up the blueprints because I don't think most people are gonna get scared of that. But, I mean, I just, you gotta be real, you know, you gotta you gotta, you just got to embrace, whatever, whatever gets thrown at you. Another thing I tell myself a lot of times is the things that keep me from doing what I want. To do. Or the reasons I shouldn't do it. What I don't want to do, you know, like, yeah, instead of excuses. I'm gonna be five minutes late. No, I'm gonna be five minutes early from now on, you know?

Dave:  Yeah, exactly. And I you know, I get what you're saying? Also about not bringing up the blueprints because people might get bored, sensitive or whatever, that there's something else to buy or offended by that but the way that I look at that is quite the opposite. You know, of course people are going to be, you know, are going to be maybe hesitant to buy something before they know about it. But what I've learned is most people don't even realize how much education they actually need, and don't realize what they don't know. Right and don't realize what they don't know. So of course, some stupid videos and some that's not worth 2500 To me, until I realized how broke I am and the path that I'm on is going to keep me broke until I do something different and learn something different. And then I go, I go, Okay, I'm going to do something different. I'll fall, do what my buddies are doing or I'll go to college. Do that. Because we'll be here when you're done. Dropping 60 grand spending four to six years doing it plus intern shipping, and hopefully we I hope there's enough people in the world. I'm not mad that some of you are going to go to college and do other things or go learn from other gurus. 8 billion people in the world doesn't bother me. But yeah, we'll be here when you get back in and maybe you want to be a doctor but we don't teach that. I mean, maybe you want to do something, maybe you have a passion, maybe you want to be a marine biologist. Well, we don't teach that that's fine. But the problem with colleges is that we just pull the wool over our 18 year old kids eyes and make them all seem like it's the only path, like it's the end. You know what? That is a system of control of I'm not going to say slavery because I feel that's disrespectful to people who went through real slavery, but that is damn near. That's signing up to have somebody else tell you exactly how much you can have in your life, exactly where you're going to live, exactly what you're going to drive. Exactly what school your kids are going to. And look why we're not 18 year old kids, do we run into college? Yay. You know, we just want to get away from our parents. We don't want to go to college. We just want to get out of the house. That's all the kids are doing. And so you know, for me $2,500 I sell that, you know, what a lot of people don't realize about legendary is we've had $30,000 coaching programs. We've had $9,500 coaching programs that sold out and that we are a $2,500 blueprints program that we've taken all of our knowledge and consolidated in for one price. It is and I can say this with such passion is a gift to this industry. Because what this industry is full of what this industry is full of is snakes and scumbags who will continue to sell until you are so deep in debt that it is there's no coming back from it. Legendary there's an appetizer and there's a main dish and you know what? Everybody knows that we have that out here everybody because everybody knows about legendary but they still go through the challenge and we still sell a record breaking amount compared to other companies out here. It's matter of fact we have a huge announcement this coming week. But always everyone is a perspective that I have selling is giving people the opportunity to say yes and make a powerful decision in their life. And that's what selling is and this is not for you Matt because I know you've been selling for many years but this is for everybody who's listening. Selling is giving somebody an opportunity to say yes to make a powerful decision and every other person who now is taking ownership of their real life. And guess what? They don't have to they didn't have to mortgage their house. They didn't have to put $60,000 on a credit card. $2,500 or $4,500 is a drop in the bucket in the long term. And I know that and everybody else knows that right? If the brand new person who's coming in is a little bit sticker shocked or shell shocked by those prices and thinks they're expensive. That's what wakeup legendary is for. That's what all these other things are for to educate you to help you to realize. Quite frankly, we need to unlearn a lot of stuff like to call this cheap or that colleges you know, like we're programmed that if I tell somebody I'm going to college, they just automatically are like Oh, congratulations, good job. They don't ask Do you know what you're gonna do? Do you do it? Are you borrowing the money like nobody asked? We just automatically celebrate that right? So, you know, there's a lot of things that we have to unlearn if we want to be successful and stay successful. And the perfectionism thing with you is a great example of that. It's like not even realizing how much of a perfectionist you were and I'm sure so many other things. What are you? What are you having the most success with since you started marketing?

Matthew:  You've been the platform.

Dave:  Yeah, we'll start with the platform and then what do you tell me tell us what you think specifically has contributed to the success on whatever platform and I'll share your links as well.

Matthew:  Appreciate it. I want to agree with you on that college. Then I had a service call for a major college in the Dallas area. And it was the day that all the kids, kids and young adults were signing up to that. I don't even know how many dozens of people there you know, recruiters or whatever you call them. Yeah. I mean, there must have been 1000s of kids there and you look around. I know for a fact this college costs 50 grand a year. You look around all these kids parents and 50 grand a year to extra the spend on these

Dave:  borrowing rather, they're borrowing. And here's the thing to know about student student loans is they're the only type of debt that's unable to be forgiven in a bankruptcy. So not only is it an aid to our 18 year old kids all across the country being what it is when you move cattle around I feel like herded or it's almost like they're being herded like cattle into colleges. And gee whiz 30 35 rolls around 40 Maybe if they're lucky, they've got a job. It's unfortunately not in their degree field so they're not really making that much money, credit. Now all of a sudden inflation kicks in, and now gas and groceries and everything else is expensive. And this person guesses what they have to do about bankruptcy. And guess what the judge now says I'm the judge. All right. Check this out. All right, Mr. Smith. I'm so sorry, gosh, you're such a young person, you know, 35 years old. And it's terrible to see this but we're going to go ahead. We're going to accept your bankruptcy. Okay, we're gonna get to pretend to be the judge. We're going to accept your bankruptcy. The only thing that can't be forgiven is this student loan. So you're gonna be, you're gonna be stuck. You gotta pay that off, but we'll forgive everything else. What? Why, what? That's a government that's a government loan. Why is that? Oh, Uncle Sam gots to get as Oh, so you know, what would you rather pay? Would you rather pay a student loan back like that? With feeling like the world's on top of you? Would you rather pay taxes? Because you're making an abundance of money and pay the government either way. Would you rather pay taxes because you're gonna get hundreds of money and just pay your tax bill and don't complain about it. And that's another thing by the way, we all talk about that enough. But the way that I make sure that I always pay my taxes as an entrepreneur is each month, I look at my profit and I set aside the money for my taxes for that month. So if say your tax rate is 20% roughly set 20% aside, just set it aside. Don't waste years. How do I save 2% on my taxes, just people are so and I did it too. How can I find a better account? Just make more money? Just make more money? That's what you got to do. Don't cut coupons. That's not how you get rich. Go to learn a high income skill. Right? And so for me, I put that money aside each month and then I pay it quarterly. And that helps me to not have a big tax bill at the end of the year. That's a surprise because us entrepreneurs can get in trouble that way as well. Comment on anything that I just said but I want to. I want to keep asking about your marketing and how you transition from learning to actually earning.

Matthew:  I just implemented what y'all teach, you know, like, that was another thing. You know, I probably wasted a couple of months, you know, like most people do, learning a new skill. But even when you get a new job, you have to go through some sort of training. You know, any job I ever had, no matter how much experience you got, they want you to go through some training and do it their way. Or you can do it your way and idle like I did for a couple of months you know so I think also I'm not trying to promote the mastermind, but man, I was I was I was surreal for me. It was like, I've never been in any kind of situation like that. I'm just like, these are actually just normal people. And I say it about you all the time to like, I couldn't believe how down to earth you were humble and not flashy, you know, pulling up in a Ferrari or something, you know, and I mean, aren't all but it's not like over the top, you know, like, like, like you would expect for somebody like it's it's in your position. You know, I think that was very, very cool to me because you're a down to earth normal guy, easy to talk to and remember to do that. Tiktok about shaking. I didn't. Did I do it? Yeah, you did. You didn't even hesitate. It took me about five minutes. Ask you and you're like yeah, sure. Let's do it. What do you want to do? I don't know.

Dave:  Right, right, right. Yeah, dude. I mean, you know, well, when I first started making a lot of money, I thought I was like King shit. I didn't know how to act. You know what I mean? Because I was poor. I couldn't. I couldn't. I was so broke. I couldn't afford to pay attention, you know, alone and, you know, I got super rich very fast in this industry. And I don't mean multi millionaire. I just mean multiple 10s of 1000s of dollars. My big first month was $40,000 a month. I was a rich dude. I was like holy che skis. I am freaking rolling in the dough man. So then I made a little bit more money. You know what I mean? And then I got all weird. I was like, holy shit. I was like, How do I act like and then I finally just was like, You know what? This is stupid. I'm just the same person. I have. I am literally the same exact guy. As I was just a few years ago I'm talking about going back to having a few. In this case, it wasn't too long ago when I was working construction. Now. It's been a long time. But as time goes on, I get more comfortable in my own skin. And that's the journey of growth that I always talk about. Is that getting comfortable in your own skin? It's a journey of self acceptance. It's a journey of self love. It's a journey of what you did of letting go of the limiting beliefs and in the shortcomings about our care about our personality, like the perfectionism that just holds us back from really, truly living our happiest life. And I've learned that man I've learned I've also helped to really surround myself with people that genuinely love and support me and also learn how to ask for my needs and get my needs met. All these things have made me a more calm down to earth person who's more comfortable in my own skin. And that is actually my ulterior motive here with legendary is not to help a bunch of people quote, get rich, but it's to teach and to share stories and skills that will help us to accept ourselves more, because all the gold that we need is already in there. And sometimes we just need to be around somebody who helps us go in there and get it out. Realize that it's in there. Each and every one of us has everything we already need every fucking thing we already need everything and and not a single thing Do I need to give or am I anybody's guru or is anybody going to come around and touch the cloth on my road? I'm going to pretend like anything magical is going to happen. I might fart on you. That was gonna happen. You have everything inside of you that you already need. And the problem with our success world is there's a bunch of gurus and goblins who are broke and want to sell dumb shit that doesn't matter. It doesn't work, when the truth of the matter is that what we really need is just good information from good people and a good solid environment. That reminds us that we don't need somebody to come and save us or or or we can do it. We just need a tribe to do it when in a little bit of direction. That's my belief anyways, and it keeps me humble. Keeps me not thinking that I'm anybody's God or Guru. And I think that's a shitty thing about this industry and about the internet in general and a lot of successful people. Here's my dirty little secret: I know a lot of these or I've not a lot of them but I've met a lot of them or whatever. And they're not as happy and successful as they come off. You know the real assholes out there, you know, the real ones who are talking down to their clients and acting like they know so much more. They're not as actually happy and rich as they come off as and so there's this other element about happiness. And what do you want to be? Do you want to remember Matt when I used to. It used to be such a big deal to get on camera because me too as a man I used to think I had to get dressed and comb my hair and all this shit. And I also just had fun. I just want to have fun with this man. And so that also has helped me to let go of my perfectionism and just be a little bit more of myself and not think that I need to be something special for you. You don't want that. You just want the real Dave Right. I mean, and that's all we want from each other.

Matthew:  I was driving my family and friends crazy but my perfectionism thing you know like OCD so I it's it's helped in so many ways, but I TikTok been the most traffic you know, I lost my first account, you know, 91,000 Now they're picking on me again with 12,000 or 13,000 followers and not and then I got 1100 on another account but I've only got three accounts so I cannot believe how many people will copy your stuff. Literally take your picture and your videos and change one little letter in your in your handle and pretend like are you

Dave:  I guess it's like this is our new reality and what the social platforms need to do. What they won't do is to verify identities. But they won't do it because that's going to mess up how many users they have, you know, because they've got 8 billion users when really, you know half of them are spam accounts, spam or scam accounts. But they need what we will get to that place one day I believe. I think where they'll be they'll figure out a solution for the owners of these platforms. I believe because it's becoming such a problem to where people are posing as people. They tried to solve it with the verification thing. Well, I would. I would. We haven't talked about this a lot. But getting verified is an option. And for those of you out there who have people who are you know, Matt, I know Matt heads was listening and maybe we could we could look into this and and talk about it more but I mean that's ultimately what getting verified is for it's to keep from, you know, it's for your audience to know this is your official account. The problem is that a lot of times they don't recognize the small folks who don't aren't celebrities or don't have write ups and major publications but yet you're still being affected on their platform by spammers and scammers. And so, whether we figure out as a community and begin to start getting verified on some of these platforms, or whether they introduce some sort of, you know, an identity verification, I don't know but I do think that there'll be a breakthrough in a lot of this in the next 12 months because the spam and scam and robot accounts have and that was Elon Musk big issue with Twitter. At least that's what the talk was right. He wanted to know how many spam accounts or robot accounts were on Twitter that was at least one of the talking points. And because he thought it was overvalued, because there weren't that many real activities. There was a lot of spam in robot accounts. So he felt like he might have been overpaying. At least that was in the news. And so I think there's gonna be a breakthrough in this pretty soon but it will do and I'm sorry, you're having to deal with that.

Matthew:  No, I'm not, I'm not complaining. I'm just saying it's part of business you know. Yeah.

Dave:  It's part of it's part of just what's happening now is this is what's going on now in the internet moved so fast. That this is this is this is kind of the thing I'm not saying that like spamming and scam accounts have never been a thing but they're really prevalent right now. I happen to agree with Dennis' comment. Let's be real, social media platforms are businesses. They don't care about you, just money. I've said this over and over on the show. We need to not get romantic or personally attached to our character because you're right. They're just numbers really that's all they are. And in a way we can, we should not in a way we shouldn't fall in love at all counts or even get emotionally attached to them more or look at him like a burner phone. You know what I mean? Like, might lose or have to throw out you know what I mean? Because you have no control over it. Like get all emotionally invested. If one day you might log on in some algorithm, you know, has has flagged you or something like you have to play the game with the mindset like like Dan said, of how the how your opponent is playing and our opponent meaning if the opponent is TikTok or whatever, let's just let's just let's just go with that for a second. You know, they're looking at you know, they're looking at it not emotionally they're hitting buttons. It's an algorithm. It's so it's not emotional to them. And we got to not be emotional and play this game the same way they're playing it.

Matthew:  Yeah, I love that. Like a burner phone. I've gotten that way. Yeah, I didn't know the words. Like it's like, like, if they do it again. Just do it again. You know, I mean, just like, it's like my business I've had for 24 years, you know, like, there's slow weeks in that business too. So

Dave:  I know you're fine. You're fine. So what else I know you've had a busy morning and a lot going on and I really appreciate you coming on. I always look forward to talking and catching up with you, man. What else can we know about you or your journey or do you want the audience and fellow you know members in this community to know about you and about this business in your journey?

Matthew:  I'm not very good at those kinds of questions. You remember the meaning? The first time I thought I really choked but I just, I don't know I just implemented the training and did it. Do what you can to start and then it snowballs, you know, it just gets a little bit easier every day. Just like I know the cliche saying of riding a bike but it's true of anything, you know, just like I've lost probably about 35 pounds since that mastermind in December. And it's the mindset thing I didn't even hear of before. You know, I didn't even know what that meant. And I never even think I've ever heard it. If I did, I didn't acknowledge it. So that there's so many different avenues in this that have helped me in my life, not just the financial part. It's helped me be more objective and more compassionate, you know, like, I really do have a different perspective on how to make money. And it wasn't it's not just the customer. Do it and then do the install, and then leaving and starting over again over and over and over and over 24 years of doing that. So now it's like when I get on with my life and people are talking to me, or message me on there and I'm talking to them. They can tell if you're being real or not you know, it's it's, it's amazing. I'm so grateful for this, this opportunity and the training and you talking to me, you know at the mastermind and everything. I'm very, very grateful for this opportunity and I know I'm not the best one to do these interviews. So I guess less than maybe people can say like, if my dumbass can do it, you can do it.

Dave:  We'll see even as you're talking about perfectionism, doesn't it creep in? It's just it's just, you know, we always think that there's a perfect way to do something in the way that you do it. And the way that I do it is exactly perfectly perfect, imperfectly perfect. And you're right the way that you keep it simple in the way that you don't, you know, yeah, you just keep it really simple brother and I hope you don't change because it really resonates and it really lands with people. Sometimes the more we have in our head floating around, it can dilute the message and make it less powerful. And you keep it very simple and focused and it's not because of a lack of intelligence. It's just because of how you've grown up and who you are. Just there's a job to do and you do it and there's a lot of explaining to do. But now you find yourself in this environment where you're talking, you're talking, you're communicating and so you're working out a muscle that maybe you haven't worked out before, but it doesn't need to change. It's exactly what's supposed to be and it's really, really refreshing. So I appreciate it, brother and hopefully you can come back and see us, I guess a third time.

Matthew:  I'm looking forward to it.

Dave:  All right, man. Well, hey, you know, hopefully your day is good and whatever was going on with you, your friend or your son's friend or neighbor or whatever it's solved. And you know, that's the beautiful thing about being an entrepreneur is that at least you can be there to help out. However you need to or you can be there right? And I remember that so many of us have traveled and metamodel homes and our families or we've grown up in homes where we had parents that did that and there's a special value that I guess we can't we don't we can't put a price tag on it. Right but because it's not money in the bank, but how much is it worth to be able to stay home to be home and to be able to Yeah, not have to be able to be there when your family needs you or when they want you or when you want them or when you just want your bed. It's a gift man that's a gift. So I'm very happy that you're continuing your path in entrepreneurship and you're going from audio installs to digital marketing affiliate. I mean who would have thought man so? So, listen, man, have a great day, bro. And I'll see you soon okay. All right, my friends. Matthew:, Matthew: Craig recommends that's how you can find Matt on TikTok matthewcraigrecommends and wow, what a cool what a cool conversation to come back to. I've been gone for a week and some change. I went on a little vacation with the family and then helped my son who wants to get into his first couple of days of school this week. So I appreciate everybody who hovered for me and of course all the guests. I gotta go back and catch the replays myself that live into him on the podcast, as I'm walking or working out. Mostly walking. I've been working out a lot lately but just keeping it real. You can go and find those podcasts on any of the major platforms. Okay,  just go to the podcast app right on my iPhone. I don't know what they're all called. I don't even know what our podcast is actually advertised on the internet. It's out there on a bunch of platforms. So I only use one of the platforms, the podcast app, so I'm sure it's on Apple. podcasts or Spotify. Choose knows. Okay, so if you want to get a text message reminder, text WUL 28132968553. And we'll give you a nice little non spammy non annoying text in the morning. Okay, and if you want a shirt like this more, I think we dropped some white shirts on the site because I wanted some for the summer. You can go and pick that up and be legendary, not shocked. If you want to be featured for mistakes, then you can go to legendary marketer.com forward slash feature. Most cases we reach out to people that we met them at the mastermind and then track to success after and a lot of these people were reaching out but maybe you're in a niche that we're at where you're doing things that we're not able to particularly see or track, but go to legendary marketer.com forward slash feature. Let us know about it and maybe we'll have you on the show. With that being said, Get the hell out of here. We'll see you back here for another episode tomorrow. Thank you. Hey, Matt. Appreciate your brother. I see you down there. Thanks for coming on. And yeah, get out of here guys. Love you all. Appreciate you 

Below is the transcription for this episode:

Matt:  What's going on everybody? Happy Wednesday it's August 17. My name is Matt and we live. We have an awesome guest lined up for today. I'm excited about a student's college student and we're going to talk to her about her journey to coming online. Why she's chosen to build a side income and I'm excited to dive into it if you're new or you're listening to slash watching for the first time ever. First of all, we welcome you to go live every single Monday through Friday at 10am. Eastern, so it's 10am Eastern. I'm looking up at my clock at 7am Here I am more I'm in Arizona. So we're on the West Coast. We go live and we bring on a student or we do a little coaching or we do some sort of inspiration motivation. we unpack maybe a marketing strategy. Maybe we'll do a Q & A but we typically will go live with somebody from our community who's got an awesome story to share with the goal of sharing how people have gotten started making money on the internet with a new online business or maybe growing an existing coding business or something like that. Through the core four ways of making money online which is we have branded the core four business models, which are affiliate marketing, selling digital courses, events and Masterminds, and coaching and consulting. And those are business models that we consider business models that allow premium prices so you can make more with every customer that you refer or every customer that you generate if you've got your own business or you've got your own courses or whatever. So without further ado, let's bring on our guests for today. And if all of you who are living with us can give us a big hand clap emoji and he says he's already ready. He's got his claps ready for the interview. He was ready for it. But give us some hand clap emojis. Let's bring on Tiffany. Hello. You are up in Canada, right?

Tiffany:  I am Yes. I'm in Alberta,

Matt:  Alberta. Okay. The sizes of like Alberta or British Columbia or what are some other ones like Saskatchewan or something? Those things are huge. Like you have, I don't know, like five provinces or something and we have do you have five Is it five?

Tiffany:  Honestly, I don't remember like grade nine social studies but I think there's definitely more than that.

Matt:  We don't have to get into it. We don't have to get into elementary school but they're massive. They're huge. Right? Are you like, are you way north? Are you closer to the United States?

Tiffany:  I'm pretty close to the United States. I'm kind of around like the border, kind of just a few hours away. Awesome. Yeah.

Matt:  Well, I'm pumped that you're on the show and I'd love for you. Tell us a little bit about you and how you got started online. And also you're still working through a degree in veterinary school. I don't know if I read it. But tell us a little bit about where you're going to school for and then also just tell us a little bit about you and how you found legendary and why you decided that now is the right time to start an online business.

Tiffany:  Sure. Um, so I guess I've kind of always been kind of like an entrepreneur at heart. So you know growing up I did like lemonade stands and like, you know, I've always kind of been that kid. So I kind of always knew that I wanted to go a more non-traditional route when it came to making money. Like I've never really been a fan of working for somebody else for the rest of my life. And so I kind of took some time after high school and I opened my own house cleaning business that I did with my friend for a little while, which was good, kind of like choosing our clients and stuff. But I mean at the end of the day, that's still kind of trading hours for money and I knew that I wanted to go back to school for something. So I find I decided a few years ago that veterinary medicine was kind of the My end goal. I really wanted to get into that. So I needed a way to kind of pay for tuition but also not have to waste all of my after school hours working, because that doesn't really work out very well. Yeah, so I started looking into ways that I could make money online. Probably like 2020 ish. You know, when things started shutting down, I was like, Okay, I'm gonna look online. This seems kind of the best routes and so I never really settled on anything but I kind of just took in what other people were doing and I I'd seen that affiliate marketing was a thing and that people were doing that for a while but I never really decided to like go for it I guess until I think it was March of this year that I took the 15 Day Challenge and ended up taking the blueprints from there and I was kind of just like okay, I'm going all in with this. This is probably the best way to get me debt free through veterinary school. And so I kind of just went all in from there. And so it's been a few months now and it's starting to pay off and so things are starting to work out pretty well.

Tiffany:  Yeah, cool. That's

Matt:  I like the sort of underbelly that there's, there's like this entrepreneurial fire that you've kind of always had. And it's interesting too, because not only is there an entrepreneurial kind of flame that's been there, but I think that's pretty cool that even being in your early 20s You're in your early 20s. Right? Yeah. Being in your early 20s and starting that cleaning business. You were even like, you were men like, hey, this isn't actually entrepreneurship like well, it is to a certain extent, right? You're kind of carving your own path, but you're even you're even connecting down to like, I mean, there's a lot of people who who own businesses like that plumbing businesses, or their contractors or whatever, and they're like, Yeah, I got my own business, you know, but in reality it's like, no, you're dictated by anything outside of the world, when in reality, like in online businesses is true time freedom to a certain extent, but there is nobody who's like I need you here at 8am to mop my floors. There's nobody out right which is the beautiful thing. How did this is just a total curiosity question but how did the cleaning business go? Did you feel like it was successful? This is just we don't have to get super deep into it. But I was just curious, like, how did that actually pan out? And turn out? Were you guys pretty successful?

Tiffany:  Yeah, I mean, we were we, I mean, I'm still kind of doing it a little bit. I'm kind of in the process of transitioning out of it right now. But I did it for a good I think two and a half years. Mainly my friend and I were doing it together. And we built up a pretty good clientele and it was going pretty well. It's just, you know, at the end, it was always supposed to just be like a temporary thing and it's kind of gotten to the point where I'm like, Okay, I I don't want to have to go to school all day and then come home and go clean somebody's house.

Matt:  Right got it. It makes sense. And ever since about June or July like you've you've taken this sort of new online business that you're setting up and you've started to generate a good amount of leads and sales like I'm sure you've got leads coming in every day. Right?

Tiffany:  Yeah, pretty much those days.

Matt:  Yeah. Are you just posting on social media? Do you have a blog? Do you like, what do you do , how's the actual business other than running and what do you do on a daily basis?

Tiffany:  Um, well so far, I've only really gone through with TikTok toe going through the training, I know that that was kind of like the hot social media to start with. So that's kind of where I started and I'm kind of in the process now of branching out. I haven't started any other accounts yet, but I definitely have a plan to branch out to other social media.

Matt:  Yeah, well, your TikTok is going great. You're almost at 10,000 followers. I mean, yeah, you're doing really good. Like you're doing really really well. That's that, yeah, congrats on that. I mean, congrats, but you know, not that it's luck. I mean, congrats on putting in the work and it's a lot of content. I mean, you got to do you got to be dedicated you got to be committed. You've got to like you got to really attack it. Was the whole content creation thing new for you? Was it like I've never done this before? It's brand new, or you have created content for other businesses.

Tiffany:  I've never created content before for businesses. I mean, I've had like my personal social media. I mean, I I've been on TikTok before. I usually would like to see videos of my dog and stuff. So I'm not like I wasn't completely new to the idea of creating a tiktox But this was the first time I started actually posting with a purpose. Staring my dog on the internet.

Matt:  Right, right, right. Totally. And, you know, the funny part is we'll give your social media handle to everybody later on, but I was just scoping and doing a quick look through your social media. And it's funny because you've got the same video that you've posted twice. That has the most views on your entire channel. Isn't that kind of funny? I don't know how long ago that video was? Let's see July 9, and yeah, you originally posted that in May. Okay. So one time. That's cool. Yeah. And then you decided that yeah, what made you decide to repost it?

Tiffany:  I mean, it was doing pretty well. I think it was, like, my most viewed and liked video I had. So I was kind of just like, Okay, let's see if I post again if it has the same results and then I'm pretty sure I got more likes than I did the original time. So yeah, twice as much. Yeah, like maybe I'll post it a third time at some point. See if we can triple it like, I don't know.

Matt:  Right? I've seen people do that where they post it like four or five times and just every time it just does super well. It's really

Tiffany:  Yeah, I don't know why it's not like it was one of the first videos I made so it wasn't like the best quality or anything, but apparently people just liked that one. So they want it well,

Matt:  The other cool thing is, you know, like TikTok only shows your videos on the free page like usually for a couple of weeks, right? So, I mean, if you wait a month or two and repost any of your videos like there's a good chance it's just gonna get sent to the same exact, like throwing it in the washing machine again, it's gonna it's gonna get thrown in the same algorithm washing machine again, tumble around and get a bunch of views. And then and then do it again in a month or something like that. That's yeah, it's super smart and the reason it's super smart is because that video is what we call a growth style video. And there's a lot of people out there who are kind of naysayers about these types of videos. They're like, Oh, well it only helps grow your channel. But if you follow those up with going live or with or with other videos that sort of unpack more in depth strategies, because those are usually they're almost like clickbait in a sense because what you're doing is you're really trying to hook somebody in right? So total clickbait but what it is, if you're giving it's just really good curiosity based marketing. And that very first video, regardless of what niche it's like, you can do this in dog training. You can do this and weight loss for sure you can do that weight loss or relationships or dieting, any any sort of niche. You can do this sort of curiosity based, really like a big promise in the beginning of the video that people are like, whoa, interesting. This is fascinating. And I think you just did a really good job with that video. It's really impressive. So yeah. And when you post those Have you ever tried going live or what's your experience on TikTok live? Have you ever tried that?

Tiffany:  I have. I've gone online a few times. Honestly, my experience with that has been a little bit questionable. I don't listen more, tell us more. I mean, I think TikTok just got a little confused on like, who to show my life to To be honest, because I think I've gone live twice and both times it started with like a few people asking like genuine questions on the live and then it turns into like, I think it's part of being like a younger female on the internet, but I'll get like the creepy guys in the comments and it turns into people asking me my like relationship status and I'm like, Okay, this is not the direction I wanted this to go.

Matt:  Yeah, yeah, I got you. I got you. You know, creepy guys. They're kind of all over the place. Let me pull something up for you. Here's how to solve that. Here's how to solve that and be able to go live if you're a younger female. It's getting creepy dudes.

Tiffany:  Any advice? Yeah, well,

Matt:  Here's some advice: when you go live you should put in the Notes app here. Let me let me know I'm gonna pull this open real quick. Have you ever gone on a live show where people are using a green screen behind them? Have you ever seen that? Yeah, I have.

Tiffany:  Okay, so how to lose 10 pounds fast and now all right. So what you had to is so bad

Matt:  So many typos. All right. I probably wrote only fans here but I'm just joking. I would not put the word only fans on your live just unclear but it would be something like this. Alright, so let me AirDrop this to my computer. And I'll share my screen with you real quick. What you do is you type on your note. Do you have an iPhone? Yeah. So type on your notes app, you would type in like a bold headline, and it would say some really great attention grabbing headlines. So for instance on this one, I just for example sake I just put your screen

Tiffany:  window. Oh sometimes this doesn't work. Well. Let's just see if it works.

Matt:  Baby Come on. Yeah, I think I tried this before. Let me open this in Google

Tiffany:  Chrome. For here I'll just show you on my screen grab on my phone if that's cool.

Matt:  So basically what it is, is I typed in my notes app. I'll hold it up to the camera and it might be a little blurry but you'll be able to see it. So I typed in my notes app How to Lose 10 pen 10 pounds fast and no I don't have an only offense. Combining a couple of things. One an intention and attention grabbing headline to a little humor and curiosity. Right. I wouldn't put only fans because you might get blocked or somebody might report it. Yes, I'd be a standard word. Yeah. So instead though, what you can do in those lives is create some sort of attention grabbing headline, like, how to finally get your dog to stop barking immediately without punishing it. Right? So you take something they really want and then you juxtapose it with something they don't want to do to get that result. How to get your dog to stop barking at the mailman without having to shame it and cause it to feel bad or make it without making your dog feel like a piece of shit. Right? Because they don't want to make their dog feel bad. They don't want to punish their dog but they need to get their dog to stop barking at the mail. And what it'll do is as people are scrolling, it will only attract the people that you're after. Right? So rather than just going live and I've got me and my background behind me and it's just like people don't know what the hell they're tuning into. It'll be right above your head. I've seen people do this with politics where they put up I'm a leftist, I believe in you know, and they put like universal health care. No guns like all this stuff. I probably just got our whole Facebook Fan Page banned. And then it'll say debate me right what agree on the live debate me right. So I would put that you know if I heard you channel 9500 I go live with like a headline right above me. And I would say the best side hustle for 2023 is to get ahead of the game. If you don't believe me let's debate right or if you think if you think you know you probably don't or something that's like it's not what you expect, or it's not drop shipping MLM or Amazon FBA. Here's what it is right? And make people come in and be like, what is it what is it what is it and then start engaging people Yo what's up Carl, you know what's up, Sara, whatever.

Tiffany:  Or, or

Matt:  As I know the number one business to start in 2023. Ask me anything or debate me right or and even just give them instruction. Here's what I want you to do. I want you to debate me, right? So anyway, just just a thought because what it'll do is the creepy dudes who are just tuning in thinking like, oh, maybe you know, this girl is just out here like trying to recruit people to get them on her only fans subscription or something weird like that. Or maybe she wants to find a life partner or something. Instead well, like there are some creepy ass dudes on there.

Tiffany:  Yeah, you're not.

Matt:  You might do Yeah, anyway. We don't have to go down that road. But I mean, God only knows what some of those guys are thinking. So anyway, that's just my two cents because and the reason is because I see a lot of people who get started and have a following of a couple 1000 5000 10,000 and man Do they really start to crush in terms of lead flow and in terms of sales when they go live? Because it breaks down this whole barrier. You've got 9500 people who are like, I want more, I want to learn more. I want to see more. And then you know, those people are whether you believe it or not, they're ready and willing to see somebody go live and be like, oh, you know, I wasn't sure maybe she was a paid actor. Maybe it was like, you know, she's just making these videos or whatever. But now like, oh my god, she was living like this is real. Like, it brings a real factor and I see it in terms of sales and stuff. Anyway, does that make sense? What do you think when I say that?

Tiffany:  Yeah, no, that makes a lot of sense. I think I'll definitely try that background thing. I just think it's just like an inequality thing. That's why I've just held him back from doing it because I had a bad experience the first two times and I'm like, I don't want to do that again.

Matt:  Sure. No, I totally get it. You could also play around with having a moderator that can help sometimes just to kind of keep things under wraps but honestly some of that engagement. Yeah, it can be mitigated through the headlines and if you write that headline the right way. The great thing is their algorithm. Only because I've seen this many times work, their algorithm will really start to quickly dial in that live so if you spend 30 minutes to an hour just sort of answering questions or talking about things like, Hey, here's what I'm doing. If you spend a little bit of time doing that, the algorithm will just lock in and start to feed you people who are like them, and its algorithm on the live end of things is super powerful. So once you get into the creepy, TikTok guy world, you're screwed, right? But if you get into people who are actually in your niche because they see your headline and you've got the right maybe put one or two hashtags in it in the description, then you start to really feed that algorithm the data that it needs lead off the live by saying hey, you know and lead off the live by saying quite a few of the keywords that might be in your niche. So now it's like also hearing kind of learning what you're actually talking about. You're giving it a headline that might be able to actually scan the headline and learn, you know, figure out like, Oh, this is like making money. Who else is who's liked videos, who's made money and just it's gonna throw that on there for you page. So anyway, utilize that as much as you possibly can because there's a really powerful part. Everybody that I've given the advice to go live to who has gone live has seen an increase in sales, who's consistently done it a lot of increase in sales. It's just and we've even had some of them come on the show like two months later and they were like Yeah, Matt told me I had to go live. And you know, now they're at $5,000 or $10,000 in earnings and it's mostly just because it's not because I told them to do it or anything. It's because they actually just frickin did it, you know, and actually work and effort and so anyway, yeah, I get the anxiety piece though. I actually understand I'm different like I don't have you know, girls banging down the door when I go live on TikTok or anything or on Facebook. So I don't have that element to where I'm worried about, like creepy dudes watching my life or anything but I get the anxiety that that makes a lot of sense. I had a lot of anxiety when I first got started.

Tiffany:  Yeah, I'm definitely more of an introvert too. And it's like, going to live with random strangers is not really something that's like in my comfort zone. So I think I definitely just have to kind of push myself and just do it.

Matt:  Yeah. Well, here's, here's a here's, yeah, I just think there's an element of I think there's an element that you know, embracing I found this lady named Brene. Brown, and she talks about how she has this book called The Gifts of Imperfection. And so I always assumed that A lot of people don't think I'm an introvert. But I actually just hate being around people. Like you, just like, I like it for a second but it's just mostly like when I can live in my internal world a little bit. I have a little FOMO around people like I don't want to miss out on funny stuff or cool stuff. But the truth is I'm not really fed by people by being alone, and being in kind of solitude. But here's the thing. I've told this to a lot of introverted type people, and I'm curious what you think but I think in many ways, introverted type people tend to communicate better through media. So there's some ways in which extroverts have this sort of natural casual energy that's charismatic, but I don't think so to a lot of people or maybe it's just most introverts, I don't know. But I don't think a lot of people communicate trust. I think that you are extroverts. What are they trying to do a lot of times when they're talking or communicating? They're trying to get their needs met like their social needs, right? But an introvert if they're stepping out and communicating, it's usually because it's meaningful and it's so meaningful, in fact that they've actually gone onto social media and started posting hundreds of videos, because it means enough to them, that's pretty important. Or they're now sitting there live and, you know, they're this awkward introvert but they've pushed through it and I think introverts have this sort of special energy, sometimes not every time. There's some look, there's just some introverts who are just awkward. There's some extroverts who are just awkward to write, but there's definitely an introverted energy where people are like, I just feel like I can connect to this person. Like Stacy laws, a good example of that. And we've had lots of people, lots and lots of people who are total introverts who go live on TikTok, the girl who went the fastest that I've ever seen to six figures. She would go live at least once a day for a couple of hours. So introverted. Like she would create videos like three to five videos a day. She worked at a grocery store and Sarah Grom worked in a grocery store went from six figures to six figures in 90 days, about 90 days, which was crazy. I've never seen that fastest that I've ever seen in my whole time. 12 years of being online, and, and goes and she would go live and people would just get on and just be like, God, you're just so real and relatable. Like it's like it's just so different. Like I just have to sign up just to find out like, what is going on? And there was nothing exciting. She's kind of in pajamas, like in a totally average apartment, living room or like at her kitchen table and just like, hey, I'm working on my marketing today. Like, don't join me live, ask me anything. And she would just sit there and kind of work and answer questions and it's, it's really powerful. It's really crazy. But anyway, I would just encourage you to back to Brene Brown, I'm ranting, but back to Brene Brown where she said you know a lot of times in our book she says your your imperfections are often your gifts are things that we think are our weaknesses are actually gifts that have benefits that would outweigh if we were perfect because that's the human experience. So you know, I would reframe or I would encourage you to reframe some of that introversion talk that you've that we've learned into sort of, you know, hey, this might be my best strength that I have. This might make me the most money of any skill that I've built is just who I am, because that's a really powerful reframe. Does that make sense? Yeah,

Tiffany:  I mean, I think I've definitely kind of noticed that too. Like with posting on TikTok like I really don't like posting just like, you really like the clickbait kind of videos like it. I don't feel good about posting just that. So I definitely try to mix in kinda like like real things like I post videos where I'm just like, talking about how like, I had a bad day and like the things that got me through it and like little like, like life tips and I think that mixing that in with the like typical like affiliate marketing kind of content definitely works a lot better to build people's trust. Like I find on videos like that. A lot of people those are the videos where people are actually commenting asking me like what I'm doing and like for more information like those are the kinds of videos that people actually want to, like, learn more with because they see that you're actually like being authentic and not just out there trying to take people's money, which is what a lot of people seem to assume when you post like, other types of videos.

Matt:  Yeah, yeah, totally. Of course. That's so well said. And people really gravitate towards those two style videos, but the introverted mistake would be to say well it's all about those videos, right? And that's what a lot of people have said. When I started teaching people how to do these growth style videos, people were like, some people some some people were like, oh, you know, no, you're not actually you're not actually really teaching anything. It's not real value. It's not going to make you any money. You need to just be real with people and teach people real stuff and like, the truth about like, the truth about marketing is there is some element where you're just trying to drum up some curiosity, right? I'm not talking about misleading people, but I'm talking about drumming up an idea for people like imagine the possibility that's really the core of marketing is saying a phrase like imagine that you live in a world where this is possible, check this out. And that applies to so many different niches like in the weight loss niche. If I just said something like, imagine if it were possible that I could show you a diet and exercise. Exercise your team that's actually doable, that you can lose 10 pounds over the next 90 days. And you feel the best in your entire life, or something like that. I'm just giving an example. But you could do that in any niche, but you're sort of just opening their mind. For a lot of people that might not even work. It might not even be the right solution. But that little spark is marketing. Because now they might go on to find the right solution. Your solution might be the right solution. Who knows. But that little spark will eventually they're going to hit follow and something inside their intuition says you know there's something here maybe there's something here I'm gonna hit follow and then you know, their baby starts crying in the next room and they totally forget about it. But you know what, they're scrolling through the next day and they find another one. I forgot about her. That's interesting. I'm gonna keep thinking about that, you know, and then and then they gotta drive their kid to gymnastics and then they're like, oh, yeah, totally forgot. Then they're sitting in the gymnastics and they find you again, and now you're alive, right? And they're like, oh my god, like this fucking burst. But that growth style video was the moment that little tiny spark ignited and so many markers. They go on TikTok and try to create content. They try to teach everything all at once. Let me know exactly everything that you need. Let me overwhelm you with all of this information. But that's not how to get into the human psyche, the way into the human heart and mind is different. It's through entertainment, it's through emotion, it's through connection and attachment, and there's so many different things. So those Yeah, I just the entrepreneur, the introverted lie would, you know, say something like you know, those growth videos don't matter. But the truth is to be a really, to be a to be a mature and sort of developed entrepreneur. You have to see the moments, those little moments of Spark and intrigue and know why they're there. Know why you're doing them. And if you see the strategy there, which is to bring in as many people as possible, and then filter them through what you would consider more of an authentic sort of storyline and an authentic journey with them. Then you see those and you start to spend more time on them. To make them even better and more curated, so you can get a huge following. And then you hone your craft on conversion. So it's traffic, and it's conversion. And that to me is a piece that I think a lot of introverts miss because it feels I totally get it. It just feels so superficial, right? Yeah, it just feels like there's nothing real about it at all.

Tiffany:  Yeah, I think something I definitely had to get over as well. Because I mean, I've always kind of thought that I mean, like my strategy going into it was I wanted to create a balance of like intriguing people and then giving them some value. And so I kind of honestly tried to alternate my content really where it's like, I'll post a video where I'm like, like kind of just marketing promoting the challenge or whatever and just being like, this is what I'm doing. Go to the link of my bio, and I'll post another video where I'm like, you know, like, this is how it changed my life and like this is about me and then you know, I think people will come in and see one of them and then go on your page and see the other kind of video and be like okay, so I can relate on this girl. I know what she's talking about. I feel her and then this is kind of her call to action. This is what she did. So maybe I should go check this out.

Matt:  So luckily,

Tiffany:  yeah, like that's really been my strategy going into it. And I think that's where I think that was kind of the best thing that I decided to do is just commit to the balance of it.

Matt:  Sure. Yes, that's that was so well said that was that was that was a tiny synopsis. That was like, you know if I could just pull that out and try to go teach that to everybody I would. That was a great little clip. Thanks for sharing that. That was that little, you know, once you get into that groove and you start to discover who you are, discover what type of content you can create and what type of content feels good and such a great place. To be in just because it's like, you start to get a little bit of flow. And yeah, I can even just tell from this live right here. Like there's just sort of a real element to you. Like, I even feel like for me, I come across a lot of times people don't believe that I'm an introvert because I've spent so much from basically from 2010 Check this photo out. This is such an embarrassing photo, but we're talking about being real and raw.

Tiffany:  Check this photo out. This is from sci-fi. This was from stolen

Matt:  I guess I'll see if I can open this far andI'm just gonna share my entire screen and make this huge on my screen. This is not great. But

Tiffany:  okay, there we go

Matt:  It's just not gonna work anyway. I don't know why. I can never open an image. Oh, you know what, here we go. Here we go. I got it. If you know, sometimes people think that I'm like, wow, you're the most tech savvy person of all time. And then it's like I actually want to do something and it just never works. I'll put this in Keynote here real quick. Okay. I'll share this screen. But ever since like 2010 or 11 or something like that. I got started online and I would do webinars. And oh my god, it doesn't work here either. Okay, let's try this my last chance and

Tiffany: The anticipation has been built up. So now I really

Matt:  I want to see it. I know it's great. I don't know that we're going to be able to see this here today. All right. Can you see what you are seeing?

Tiffany:  I'm seeing an image of you on the floor.

Matt:  All right. Good. We made it. So there's a Mike's Hard Lemonade next to me which is, I mean, that alone is embarrassing enough. Then I've got a cheese stick wrapper. And then I've got you know, I've got pillows set up you can see there's pillows right and so what I'm doing, I have a little I have my drawing tablet that I still I think I might have upgraded and got a new one. But I still use the same strategy. I have my little drawing tab. And I would do webinars and this was like 2012 So about 10 years ago when I started doing webinars online and and long story short, yeah, I got started doing webinars as this like super introverted kid who was just like, all right, like I had this mentor who was just like telling me, dude, you need to do webinars. You've got to do webinars. You have to do it. And so I would stack pillows around so you know, now I actually have a decent microphone because I can actually afford something but on that day, it was like I was paying for a 600 square foot apartment 700 dollars a month and we couldn't even fill up a tank of gas. And it was like the most embarrassing, you know, humiliating days. But I think you know, for me, I sometimes just remember that day in that moment. And like, I remember my mentor being like, Dude, you gotta get on webinars. And you know, from those webinars flowed lots and lots of money, lots of leads, and lots of money. And that's sort of the reason that I'm always telling people like, hey, you need to make connections with people through your social media. You need to but you need to grow an audience because doing webinars to nobody, it isn't really going to do much good. Going Live to nobody and having no growth on your channel isn't going to do you any good. If you believe morally that what you're selling to people is going to make people's lives better, then it's a moral argument that you can make that you need. To get more people to your channel. Like it's better for the world if they discover this and it certainly is because I know people who are construction workers who are stay at home moms who don't have enough money who are trying to figure out how can I make an extra 100 bucks a month just to pay for gas or diapers or something? And man, if they knew that they could open their TikTok app and start a coaching business or start a consulting business and they can learn it by taking the training that you took, or whatever right even if you were selling something else entirely. Man, their life would be changed. So anyway, I know, I say that because people are like, Why do you tell people to go live is because going live changed my life. It was just in a different format, but going live since the beginning of time online since the beginning of the internet, once we developed online webinars in the late like early 2000s. selling online, it's changed completely and forever. And it just still exists today. But it's you know, obviously through many go live webinars on social media, it's easier than ever but yeah, yeah. What comes up as I say that?

Tiffany:  I mean, honestly, like, looking at that, like picture of you reminded me of when I was 12 years old, and I decided I was going to be a YouTuber, and I kind of did like Yeah, I think that you know, just, I think what you said about being an introvert as like, kind of a superpower is really real. I mean, I think like most of the people online that I've connected with, like the way that I found legendary in the first place was for somebody else posting on TikTok. It's always the people who seem like you can tell when somebody's uncomfortable when they aren't talking about something that they actually believe in like you like people know even through like a TikTok video like if somebody's talking about something that they want you to buy, and you can just tell that they don't know what they're talking about, or they don't actually believe what they're saying. Like, people know that people aren't dumb. Like, they'll call you out on it too. Like that's when I mean people will have any sign of weakness, people will comment because that's just what people do on the internet. So it's like, I honestly look at my hate comments a lot too, as feedback because if I have a video where I get a lot of people commenting like hate comments that I'm like, okay, clearly I didn't seem authentic enough in this video. So maybe I should go back and figure out what I did wrong in that video because clearly people didn't like to believe me or something. And I think being an introvert kind of benefits in that way where it's easier to tell when somebody or when you are uncomfortable, like sometimes I'll talk and I'm like, I'm kind of making stuff up right now. I need to get back to what is actually like, not equal here, like I'll get carried away and then I'm like, whoa, whoa, that's bullshit. I'm gonna I mean, I'm not saying stuff I don't believe but like, you know, what I mean? Like, you can tell when you're getting a little too carried away. And it's like, let me be more grounded in what I actually came here to say.

Matt:  Right? Totally. Yeah, I resonate with that so much. All of it, what great advice to introverts and yeah, it really is a superpower. I wish more people would see it as a superpower for sure. Because it changes how you look at social media changes, you know, just like even just your level of belief in yourself, right? It's like man, you see all these people who are out there and you would just assume they have this extroverted energy and they're just nonstop reading and honestly most people that I know it's just an it's just everything's an anomaly. Most people that I know who are successful in the digital marketing world, their tech skills are almost nothing like ah, tech skills are horrendous, not horrendous, but they're pretty bad. Even Mine aren't that good. I know a lot like I can code some stuff or whatever if I need to, but not very well. My design skills aren't very good, you know, like all of this stuff. So same thing with like, connecting through video or connecting through social media. It's like most people who are most people who are really connecting with people through social media or through webinars or something. They're like, they're introverted people and they've got this sort of, I don't know, a special superpower, but to connect with people because that's what they do. That's what they seek; they seek a sort of real connection. Because if they're going out into the world trying for connection, you know, they because they're getting fed energy to you know, live better, whatever. It's because like, they really again, believe in what they're talking about believing what they're doing. So, all right, Tiffany, I've got my own takeaways from the show just from listening to you and I'm thankful for that. For people who are new, for people who are nervous. Let's talk to the introverts in the room, who are nervous about posting their first video or something, what would you say to those people and I'll give you kind of the last word on that. Um,

Tiffany:  I mean, I can't really speak for all introverts. I have found that a lot of us are kind of protectionists, too. And we're like, if I'm gonna do this thing out of my comfort zone, it has to be perfect. And that definitely helped me for a while. So I think that you just have to accept that your first videos are going to probably suck and you just have to kind of be okay with that. And start somewhere. So I think, just don't try and make it perfect. Just get out there. Take the first step, even if you suck at first, just like get out there and that kind of flows from there.

Tiffany:  Great advice. Super good advice. I'm gonna put yours like I already did put your Tiktok up here.

Matt:  Thank you so much for coming on. And in a few months if you want to send us back an email about how things are going and what's new in your world and life and everything. Do that send us a message. Let us know we'd love to have you back on the show. And just like give an update to your world and

Tiffany:  What's going on? Sounds good. I will. Cool Awesome.

Matt:  Best of luck in school university if I don't hear from you. And I hope we see you back on the show in a few months. Thank you. Cool. See ya. All right, so we've got her handle. Taking her TikTok handle is hustle to thrive. So it's a hustletothrive. Go give her a follow and and I keep putting pressure on people to go live. Maybe there's a secret buried in there. But go go give her a follow and then you know comment, you know when's your next live? Go comment on our videos. If you're just listening. It's Hu stiletto Thrive THrive hustled to thrive. Find Tiffany on TikTok also make sure you give her a follow and share her profile so that she can get up to 10,000 followers. She's almost there and that'd be a cool milestone to hit after coming on the show. So you know leave a little comment be like hey, looking forward to your next slide. All right. Have a great rest of your Wednesday, guys, I believe. Come back tomorrow. I think Dave is back tomorrow. I gotta check the calendar. But I think Dave is back to live with us tomorrow. Had a couple days off. He was on vacay. And anyway, so he's back and we'll have him back on. We've got another guest lined up. It's going to be a great Thursday. We'll see you guys have a great rest of your Wednesday. Peace.

Below is the transcription for this episode:

Matt:  Good morning, everybody. Happy Monday, August 15. And it's Matt. We are live and I am guest hosting today and I think tomorrow as well. And I'll be on Wednesday and then Dave will be making his return a little bit later this week. So, this morning, we had a little bit of a last minute cancellation. It happens every couple of months or so. Something comes up or we need to reschedule. And so what I thought would be fun for today is well first of all, let's kick it off if you all can leave me a little comment and let me know where you're tuning in from. That'd be awesome. It's always fun to see where people are tuning in from and I like to just, you know, know that we're International. And today what we're going to do is we're going to dive in and have a little q&a session. Since we had a little reschedule, I thought why not open it up, open the floor to people who are here live with us and do a fun little q&a and also you know what ,maybe we'll even get out the old handy dandy whiteboard and see if we can't get a little marketing lesson or two. Louisiana's in the house, Kenucky, where else? North Carolina a few things around here on the screen. We've got Germany in the house. What's up Germany? Germany, that's Brace from Germany. What's up brace we've got George's in the house. Kayla What's wrong with us? From Chicago Cindy's from Texas. Jamie's Florida Wendy's from Oklahoma. Chandler nice, Massachusetts. Sweet. Wow, we've got a midnight attendee from Australia. North Carolina, Idaho. What's up, Washington? Susan, good to see you Elise from Alabama. Citizens from Georgia. What's going on everybody? Good to see you guys. Guten tag to YouTube. I don't know that much German but as you might be able to guess from my last name. I am a good bit of German heritage. I did take German in high school and forgot it all. So it goes. So today I thought what might be cool is if you wanted to just share any questions that you've had as you're going through the 15 day challenges are sharding marketing as you're getting your tick tock and Facebook video setup. What questions have you had and where are we going? Oh, and for those of you who don't know me yet, I'm the CMO here at legendary which just means that I oversee a lot of our marketing efforts and that's that's basically all that that means. Trying to plug in my little whiteboard thing here but I don't know what I had to unplug in order to plug it in. So you guys thought that you said that you are not tech savvy and will be unreached and try and try and plug this bad boy in every area let's pull open some questions. Let's pull open some questions. Colbys got us a question. What's up Colby? Good to see you. Also if you guys want to let me know where you're calling in where you're tuning in from. With your question that would be awesome. Just always nice to know where you guys are at what's going on in your world. How do you link on TikTok without having a business ID right into it.a warm up questions at all.

Do you mean we could mean like an LLC or something? All you have to do is just go into Clickfunnels or funnel builder and create a little link and paste it into your bio. Otherwise if you don't have 1000 followers with a personal account, you can put a link in your bio. So we're going to pop through probably another 20 To 30 minutes of questions. If you've got any questions. I might get to all of them. I might not and if I don't get to absolutely all of them. Please don't. Please don't take it personally, we'll just have a fun little morning here. We'll hang out we'll answer some questions. We'll see if we can get something valuable out of this thing. I'm sure we will. Alright, let's see. Let's see. Let's see. Do you ultimately have to redo all your social media profiles? No, not really. I know a lot of people who have just kind of kept their same social media profile for everything that they've ever done and been very successful. Making a lot of money. I wouldn't say you need to redo all your social media. How do you do the hashtag? How to use hashtag strategy will do a couple of things on hashtag strategy. I tend to be a little bit more conservative. Think about it like political terms. You have conservatives and you have progressives. So people are really aggressive and using hashtags and trying to get hashtags to be the thing that gets them to take off or whatever. I tend to be creative. I've seen a lot of times what hashtags I tend to be a little bit more conservative. I like to use maybe one or two hashtags as opposed to 510 hashtags. And when I use hashtags, I'll try to make them big and broad generic hashtags. So let me compare this a little bit so I'm going to share my screen real quick. Todd if you have a second so I compare this to search it to search engine optimization, SEO or Search Engine Optimization. So in SEO, and what this means is for those of you who aren't clear on what search engine optimization means have I spelt that right? It is basically optimizing the title, the description, and what's actually in the page along with keywords. There's other stuff that matters too. But and, and the actual content on your website to get ranked in Google or other major search engines. So this is search engine optimization that can help you get a lot of free leads. Now, when it comes to hashtags, I actually think about hashtags pretty similarly. To these as well. So in, in the search engine optimization or world you can talk about keywords but you can talk about them or search terms in terms of long tail or short tail keywords, meaning short, short keywords are bigger and roboter. They would hashtag marketing. Right. Now, a longtail keyword might be or hashtag keyword hashtags. I'm using them interchangeably. Might be something like freelance digital marketing because if you go search those on TikTok, you do a search for agents using either those hashtags. You'll probably have like, I don't know, 1 million views for this and and 5 billion views for this. So this one has a bigger broader reach. And especially in some niches like like if you're in weight loss or if you're in weight loss or like a make money online industry or like if you're dealing with like crypto stuff or if you're dealing with like dating, there's certain niches that are going to be a little bit more stringent on which hashtags you're using. And so if you use broader keywords like marketing, it'll get you kind of in the right basket. But it will still be a broad enough audience where you can reach new people and your reach isn't hindered. So you know, I've heard people recently just saying I'm not. I'm not even using hashtags anymore because the algorithm is so good. That it's just it's grabbing basically a transcription of what I'm saying.

It's using the exact perspective. I tend to just think it's more of a light touch thing rather than trying to niche down every single one. Because then you start getting into hashtags that might not be super compliant or might raise a red flag. Why would you raise a red flag on your content? If you don't, why unnecessarily raise a red flag on your content? That's my point. Okay, so Eric has got everything set up after three months of posting and no leads yet nothing getting discovered around three months is where I would start to just question the overall strategy or search to create some new accounts. So also, what I would do here is I would ask a very specific question, if I came to this, I want to give you a little feedback on how to ask a powerful question. So I have everything set up for three months of posting and no leads yet. What I would say is go look up how many capture page or funnel page hits you have. Right so first of all,  if my automation is my system, even working isn't even set up properly isn't even working. So everything set up three months of posting and Oh, Lita, first of all, funnel hits. Second of all, where are you posting and how often are you posting?

Eight times a day, no, just eight times. Oh, okay. See if you've posted social media eight times and you've got no leads. That's the problem. We need to post more often, right? So I would love to be able to help you but also give valuable feedback if I'm wrong. So if you want a great answer, and you really want help from me, which I can give, make sure to just include valuable important details and I'm not trying to shame you or anything. I'm just saying you can respond back in the comments and give me very important details and I'll answer.

Okay. I can't get my Facebook ad to show without Click Funnels showing. There could be two things I don't know if you're talking about the domain name, if you're talking about the domain name, then what you did is if you're talking about the domain name, like it's like Catina.funnels.com You just need to add a custom domain you can google search that how to add custom domain on click funnels. If you're talking about when you when you click the ad and there's a little banner over an affiliate badge for ClickFunnels at the bottom then you need to go to you need to search how to remove affiliate match from ClickFunnels pages and you'll be able to find that what is the next steps after the 15 Day Challenge? Well after you finish the challenge, the challenge is to get your business up and running and set up within 15 days. That's our goal. So after you've got your funnel setup, you've chosen your niche you're ready to rock then it's time for you to actually start turning into a marketer start creating content so make sure you've got a social media profile on tick tock, make sure you're on Instagram, make sure you're posting to Facebook and start to post I would say short form video content two to three times a day. Just to get yourself started, right host informational video about that niche or in that niche and start there. Just make a habit out of that. Ezekiel and then as you're going you'll be able to learn okay, I've posted twice a day for a month I've gotten x amount of leads. What do I need to adjust? What are the variables I can improve? How do we set up our tic toc bids after our first coaching call? I'm not sure what you're asking here. Basically, you create a tick tock account you hit post. But I'm just unclear about what exactly you mean with this question. You can clear that up. That'd be awesome. Can you take music from TikTok when you purchase Real Reels or other platforms? Basically what you want to do is you want to create that whole piece of content and then export it or save it before you add the music in tic toc. That way you have the whole piece of content, but then you when you're posting it to other platforms. You can use the native music or sounds that are available on those platforms. What's the best way to schedule your posts on your personal profile? You can just schedule on I think but I'm not positive. I haven't tried that in real life. So I'm not positive that it works. But usually there's like if you're posting to Facebook, there's just a schedule but so you can just schedule pretty easily there. If that doesn't work you would have to google search Facebook profile real scheduler, which I haven't done. I've done a little bit of research on Instagram rails, but I haven't done the search for Facebook rails. But if you find a post in our group or something, find out if you find a great tool and be a help to all of us. Should I have a completely separate Facebook account for a business page under my name? So Lisa, a lot of people ask, Should I be creating another Facebook profile? Here's what I'll tell you is that a lot of times it happens to people and I don't know as much recently but I know over the last three years when people have done that they've gotten all of their Facebook banned. So it's like their original profile and this new one. Sometimes it just happens to the new one that they create. So I would just be cautious with it. And I'm not going to give you advice to create one or not. I would say if it was me, I would not create a separate Facebook account. And if I'm worried about it like hey, I don't I just don't want my uncle or cousin or brother or sister or whatever. Or maybe I'm a teacher and I don't want my kid or I don't know, seeing the videos that we're posting to real school. That in your settings, who sees your content and who can see your posts and who can see your rails and stuff. So that's always an option and if you go in and set those settings once then you can control the people who see your Facebook reels or your content that you're posting on your personal profile. If you don't want certain people to see it. That's kind of a way around that so I would just keep your same profile. Generally when you're doing stuff on social media, the longer your social media profiles have been open, the better, the better standing your account will have and keep so it's usually better to use the older ones that have a little bit of authority behind them. Yes, great. So you can answer your question here. Do you have to have an LLC? says Deb

We always recommend tax saving. It's a smarter business option. So I'm not talking right now. I'm not talking about what I recommend. I'm just talking about do I have to have one? The answer to that is no. I recommend that you have one, yes. For tax savings mostly if you have a company. You can write off more of those things. But the truth of the matter is if you want to get started right now, at this moment, you can get started today. It's Monday, August 15. We're sitting here live. If you want to get started today, and you started making money today, and let's say over the next 30 days you made $100,000 You're not going to make $100,000 In the next 30 days. Nobody's going to do it. I've never seen it. I'm not making that claim. But let's say you did. You could walk over to a CPAs office and say hey, look, I started this thing as just me, and I don't know what happened, but my business took off and I made a bunch of money.  You probably do. And we can figure that out. There's no problem. Just because you made that money over the last 30 days doesn't change anything. Like you're still fine. You can still start an LLC and claim that income under your LLC. I'm not giving tax advice or whatever, but I'm just saying like, you know, when I first got started in it, years and years ago, I didn't start with an LLC. It would have been easier for me had I started with an LLC but easy, you know, like easy and doing things the recommended way isn't the way you have to do things. Just remember as an entrepreneur, you get to choose how you do things when you do things. So a lot of times and I just want to say this to a whole audience. There's a similar question to this. But basically the angle deservedly sees the angle of this question. And Deb I just want to give you I want to empower you a little bit. That's why I'm saying this but does everybody here feel how that question is worded? The truth about business and starting your own online business is that you don't have to do anything.

You don't have to do that. Just go for it. Just do it. Just do it until you've created a situation where you're so successful that you're like, Okay, I think I need to use some of this money to figure out how to tax structure how to start a business or whatever, you know, if that's, if that's one of the things holding you back. Are there certain things that a lot of people ask this kind of question? That's why I brought this up. A lot of times, people will ask these kinds of questions on our Thursday, business blueprints, group webinars to me, and every time I hear do I have to, I always want to empower the person and say you don't have to do anything. And you shouldn't ask permission like that anymore. You should just be free to act and then ask for forgiveness later. Just say, hey, you know, I just decided to not even ask permission for this, but I just did it. I got an amazing result. Hope that's okay. Most times people are like, yeah, congrats. Yeah, nice work. That's amazing. Good job taking action. So unless you're a verified account, all accounts require 1000 followers to put a link. Well, there you go. So Katina How do I change my LinkedIn click. So let me also empower you on this one. Ready? I'm gonna type this question to change, link and click funnels.

So here it is. How to Change link and click funnels and then bone How to Change Clickfunnels funnel URL there you go. are also like, if you scroll down right here, funnel URL and path names This is a help article from Clickfunnels. If you guys have any questions about ClickFunnels, their help articles are some of the most thorough badass stuff of all time. It's so fast and easy. step one. step two step three if you want a video It's remarkable. And yeah, that's the best way to go about that. See, for those of you who are in coaching. There's a lot of times where somebody would have gone in and actually sat and showed you how to do that. So that's, that's sort of handing you the answer, but I, I, when I'm trying to do it, by showing you how to Google that and type that in and do that next time. ask anybody.

I'm a really good Googler and in fact, sometimes we'll be sitting on the couch and my wife will say something to me and she'll, she'll she'll be like, I'll be like, Oh, Google, and she's like, What do I type in? And I'll give her the keywords to type into Google. And sometimes it might sound like a, like a coherent statement to type into Google. But I'll just feed her the keywords I'll say, Yeah, type like this, this, this, this, this and the answer will come up right away, and getting really skilled about what exactly am I looking for? How what are the words I'm seeking? And if you can type in the right words, software's there to give you the right answer, nine times out of 10. So getting good at just Google searching your own solutions is so powerful, because I got to a place where it became almost a game and it became almost fun for me to find answers for myself because I felt self sufficient. And to the point where now like, if the first answer that comes up is to call a phone number, I'm like, I can find a better answer than that. I'm not gonna call anybody got to figure this out. And you gotta figure out your route to finding your own answers and how you feel empowered. But that's really powerful.

How to get content ideas and having writer's block well, so if you've got writer's block or video block, both of those are legit. Typically, what I do, I do a couple things. I go to Twitter and I just scroll some of the trending stuff from my local area. You know, what's kind of funny, here's, here's a good here's a good idea for content. You can do United States trending on Twitter, like, let's see. So if I go to Twitter, and you can see like, today's national relaxation day, okay, that's, that's where slow down and unwind this national relaxation day, like, if I was looking for content to post on video, or maybe go live today or something. I could do that. There's a little bit about the Taliban of squash you know, there's interesting stories about the CEO of Pfizer. There's interesting stuff like Call of Duty stuff, Nipsey Hussle. But then you can also go into the news here, right? Experts warn California of a disaster larger than any in world history. It's not an earthquake. There's there's things about Aetherium and crypto in here and then also what you can do is I believe it'll show you content in your local area and you can also find like, trending in your local areas what I was kind of looking for, I just don't know where to find that right now. But sometimes if you go to Twitter or something, this is kind of a weird hack, but you can go to news in my local area, and you know how you get like those funny news videos where people are. People are on the local news and they'll like, they'll just be, they'll be talking and they'll make a misstep and what they say or else like you'll get a funny article or a funny news story from your local area. And if you want to tell, for instance, with writing emails, you want to tell a really great email or a really funny email, use a local news story. Throughout history some of my better, most highly engaged emails aren't like a funny, odd local news story and just say, hey, you know, I was browsing the local news recently or whatever, you know, this came on the Fox 10 News at Nine or whatever. That's a great idea. Otherwise, search hashtags like TikTok. That's one of the easiest ways to get content ideas and see what's trending and see what's going on. Right. So if I open up TikTok. We'll do a search and I searched parenting tips on TikTok. So you can see I've got parenting tips searched. It's a little blurry but you get the point. You got the little toilet seat right on Amazon. Okay, so what I would do Lily is I would go and if I had a parenting blog or if I was writing emails for parenting, I would go to this person's I would go to this person's page and check out what are the other parenting must haves. Here's part six, Amazon parent must have Part Six Amazon. So check that out. So what you can do is you can write a blog post like top five parenting where they call that parenting must haves. Oh yeah. Top five Amazon parenting must haves or top 10 Amazon parenting must haves and you can actually look at their content would be like is this cool? Or is this not? Maybe I change up the nightlight for a different blanket or something? And then you can get an idea to spark some creativity from just one video like that. I feel like I could go write a blog post on parenting.

Do you need a domain name link to click back. You don't have to have one linked to Clickbank in fact you can't really link a domain name to Clickbank but you do need a domain name for your bridge page that yeah if you don't want your colleagues to see and you make the business pages tend to not grow quite as organically as a profile for whatever reason. So you can just simply block them from seeing and hearing content. That's a simple way to do it. It's in the privacy settings in your Facebook. What's up Tiffany from Alberta, Canada I've been running my business for a few months and notice the majority of people purchasing my links are not my target audience. Should I continue what I'm doing and rethink how are you determining that would be my first question. So if they're not it's kind of a contradictory statement to say the people purchasing art from your target audience because they wouldn't be your target audience if that because that's kind of the determiner that's the best metric I would look at which is who is purchasing. That's how I determine my target audience. So maybe you've just got your target audience wrong. Should I continue what I'm doing? Should I rethink my target? Yeah, probably rethink your target audience. I would just if you've got people buying and you've got revenue, keep going. But keep reevaluating as you go. Just don't stop what you're doing because you're unsure.

Just keep going and figure out the target audience thing. As you go. What up Adrian from Texas, working on my content, I believe it's getting better. I've generated some leads and sales, what's the best form of content that works and what are the best questions to ask when closing in the DMS? So Adrian, I would say the best thing is to ask specifically what are people scared of? Or what are they worried about? Don't use the word scared. So do you have any worries about getting started with this weight loss program? Do you have any worries about getting started with this keto diet? Have you tried a keto diet before? Do you have any worries about starting it again? What's going on for you write a really powerful question, you know as if you type something, asking open ended questions, what comes up for you when I say that, or what? What do you think about or what comes to mind when I say something? Like that? Right? And allow them to give you the answers rather than feeding them fear or feeding them their objections. If you've generated some leads, no sales, I need to know how many leads you generated in order to give you feedback on that. So if you've generated 20 leads, it isn't a big enough sample size to know if it's converting or not. If you've generated 200 leads and you've got no sales then you've got a problem. So Carrie if you want to edit the little description to the ClickFunnels you did you want to edit what comes up as a description, you enter and then you go into the SEO metadata, which is under Settings on the top bar settings. SEO metadata, and you edit the description

Tom, yeah, our challenge is not available in Nigeria. There's too many merchant accounts and yeah, we're not able to offer it there.

Sorry about that. I'm gonna continue to scroll and we need some background music or something. I feel like I'm doing what everyone else is doing. I have 300 or more likes for each video but nothing is posting to Facebook, TikTok Instagram, Youtube shorts, Pinterest, all those. Amy from Ontario what's up? Super beginner question Where do I even post my affiliate link? It's on my posts. So your affiliate link guys should never be posted on social media. You shouldn't ever take an affiliate link from any affiliate back office and post it to social media. Instead, your affiliate link should always go on your bridge page. affiliate link always should go on your bridge page. And then you post your link to your funnel. That's where you post your links. So on Facebook you can post it in the about me section on tick tock you can post a link in your bio when you get 1000. So it should always be in your bio like your about me or your biography party or social media profile. Any difference between a Facebook page and a Facebook business page typically what people are finding is that you'll get more engagement and a lot more growth from a personal Facebook profile. If you're posting your videos there. Let's see. When I post my website my Facebook girls comments it says Click Funnels under it. Why? Post my website in my Facebook group? Oh Kaylee, you might have to go in the settings like I was just talking about. Go into the set, go edit your page for your website for your funnel, and go to settings and go to SEO metadata and also make sure that you've got a custom domain on your link as well. I created a backup account on Tiktok a couple of weeks ago with no views one 211 Should I create a third account?

Hi guys, I would place a lot of focus on the content and become a really killer content creator that will change everything for you a lot more than creating multiple and more accounts. Let's see what else we got? So Celia, if you'd like to find countries that cannot purchase our challenge, you can email support. There's a link that they can send you. Does provide a free ebook upfront. Is that beneficial? Broadly? Generally, yes. Generally offering a free ebook and then sending them to a bridge page after has been very beneficial. We see pretty high conversion rates from people who do that. So here's the thing. If you're running something successful, I know Amy's doing pretty well so far, and I want to test out doing a free ebook. I wouldn't stop what you're doing to test a new thing instead I would set up and click funnels. If you're sending traffic to a certain opt in landing page, I would send traffic to you can create a split testing Clickfunnels for your opt in page. And if you're going to do that, I would set up a split test and actually let me share my screen with you about this. I would set up a split test of a 9010 split test. So send 90 90% of your traffic to what's already working and send 10% of your traffic to an ebook, opt in and try that. Try that that's a good way to work out a little split test. So for instance, let's say that this is my opt-in page. I'm gonna share my screen. This is gonna be our last question for the day. This is a great question.

So this is for a product called baby sleep miracle and you can see here I can create a split test right here in the middle of my screen, you can see this and if I click Create variation, it's going to create a variation of this exact page. So I'm gonna create a duplicate page. And then let's say I wanted to offer an ebook on this page. Let's edit this page. I'm gonna do this in like three minutes and download my 100% Free ebook. And try the correct size underline 100% a rookie. One trick tonight to get your baby to sleep. All right. So now I've got the little ebook hanging out. I'm gonna test I'm just gonna change my head tweak my headline a little bit you can put more work into this I'm just doing this fast for the sake of time and then I've got a split test so so Rodney, if you're looking here you got 100% of traffic here 0% of traffic here. So we can click and drag this scale, right? So click and drag this scale and you could do 90% of traffic versus 10 and then click Apply Changes.

You're gonna set 10. That way you're only sending 10% of your traffic to that page and preview this real quick okay. And then in your stats you can see all right, am I getting, you can see the control. You can see the variation. You can see how many people are hitting and opting into each of those pages. You can see if it increases your OPT in rates. But then also if you wanted to take this a layer deeper give me give me in the comments guys. Do you want to see how to take this one layer deeper? Give me a thumbs up if you want to see this one layer deeper on one layer further. This might overwhelm some people from a techie perspective, but you can come back and watch this as a replay. Let me show you one secret that I need to see enough thumbs up in the comments. I got some thumbs up. Yes, yes. Paul Deborah Todd. Who else Jeff Erica Christina. Kelly, Brad. Amy. Natalie, Larry. Cash. What's up, cash. Good to see you. All right, that's enough, Ronnie. Yes. So here we go. Watch this real quick. If what I'm going to do is, I'm going to create a duplicate. I'm going to clone this funnel step. This is my thank you page and I'm gonna explain why I'm doing this in a second. But you're gonna see it says other funnel steps down here. I'm gonna say thank you bridge page. And then what I'm gonna do is I'm gonna click Add to funnel. I'm gonna go through this fast and if you want to watch this back as a replay, you can and you'll get a little free marketing lesson. But here's how I'm going to do it. I'm going to rename this to an ebook. Thank you bridge page. So now I've got two separate bit bridge pages. And one of them is my ebook. So I'm gonna grab this link right here. I'm gonna copy this link, copy it, and then I'm gonna go to my opt in page. And I'm gonna edit the page. So I'm editing my variation page. I'm editing the variation page. And I'm gonna go right here up to settings.

And then I'm gonna go to general and on Submit go to, I'm gonna paste that link. So right here on Submit go to I pasted my link and I'm gonna hit save. So what did that do? Let me explain what that just did. It means that when somebody opens or clicks the up button, and they open this, I'm going to type this for the free ebook.

When they type that and when they open it, and they opt in, it's going to send them to the other bridge page is gonna send them to the other bridge page. What do I mean? This ebook bridge page here. Okay, this ebook bridge page here. They're gonna go to this one. If they go to the one that I've already got set up and is working this one here the control, then they're going to go through the funnel as normal. So why is this important? Rodney? This is important because if you've got something that's working or if you know your funnel has been working, let's say you're making a few sales here and there. You don't want to mess that up. That's the worst possible thing that a business owner can do is to jack up what's already working. So don't screw up. Just send 10% just 10% of your traffic to a test for an ebook now, the last piece of being able to track that is most affiliate vendors pay attention here listen up real quick. Most affiliate vendors will have the ability to do tags or tag IDs right at the end of the URL. So for instance, in my buttons, you would deliver the ebook through email. So your first email out to somebody would just say, hey, here's a free ebook and even if the people didn't opt in for the ebook, they're going to be happy to have gotten a free ebook two. So it doesn't matter if both people are getting it. The people who didn't know about the ebook and the book people don't overthink that. But if you go into the set action for your button on your bridge page, you're going to have let's just say you're going to have your affiliate link.com. So this is your main affiliate link that you've been using as a typical resume here. This is your typical affiliate link, and then you're gonna put a question mark T ID equals ebook, something like this.

Rodney, give me a thumbs up if this makes sense. So typically, you can do a tag ID, the T ID is what we use. That's how we code our things. Is a question mark tag ID equals ebook. And if you've already got one string of a question mark, then you would put an and symbol instead of a question mark. That's a funnel string thing, but we're not going to get into that. But if you put that ebook, then in your affiliate dashboard in your affiliate back office, you're going to see every single sale that comes through via the e book. So here's how you would track it. Then you'd look in your click funnel stats, you'd say hey, are my opt in rates about the same or better? Maybe your ebook opt in rate is 5% less but you convert 50% More of them into sales, they convert at a higher rate.

To calculate your opt in rate, you would calculate basically it's called earnings per click. So of all the people that land on that ebook funnel, how much money have you got? Money divided by clicks, money door hits. Same thing with your typical running funnel that's already working. And then that way you can see over time, you can run this test for a month or two. You can see over time, okay, I get more value or the people that come through my ebook funnel are more valuable to my business than to my typical traffic. So that's a fast and easy way for you to be able to track all of your traffic that's coming through your funnel and to make sure that you've you understand exactly is this helping or is this not anyway, alright guys, we're gonna be here tomorrow, same time, same place 10 am Eastern for another edition of wake up. Legendary. Be Legendary, my friends. I'll see you again tomorrow at 10am Eastern. I'll be here. Hope you're here. We're going to have a guest tomorrow. Tune in to make sure you don't miss it.

Below is the transcription for this episode:

Matt:  Hey everybody, happy Wednesday. Good to see you. We are live and it is Wednesday, July 13. You can see I'm live. I was waking up from my beard and my scraggly beard, and listening to how high housing costs are feeling inflation. So that's what's on the podcast this morning from my beard drumming session. If you're just listening, you can't see that I just held up my phone to prove that we were live and that was the Spotify thing that was sitting on my screen. So we go live every single Monday through Friday at 10am. Eastern. We're pumped that you are here. If you're live with us, leave us a little comment and let us know where you're tuning in from. It's always fun to see people all over the world tune into this thing live. Lots of people tune in as a replay as well. Just so you all know if you want to get a text message reminder when we go live. We send out a short little text message every single morning when we go live and it just says I mean it literally just says like, Hey, we're going live with XYZ person and they're going to tell us about you know what? See, all you have to do to get that reminder is you send a text message from your phone. And it's you know what, I just got my message right now. And here it is from David Sharpe. Do you feel like it's taken longer to see results? So when you send a text message it should say w u l so you text the letters WUL that's in the message to 813-296-8553 If you're watching on the screen right now, and we just send out a short little message. We don't try to sell you anything. We're not trying to scam you or or try to sell you a bunch of products for 1000s of dollars in these text messages. In fact, in the years that we've been doing these text messages, we've never sold anything. So this is just a way for us to remind you hey, we're live join us. This should become part of your routine. If anything else just to have a place where you can wake up and hear an inspiring story rather than waking up to Fox News or CNN, or some total and complete BS about God knows what is who knows, you know, a lot of stuff going on in the world. And wouldn't it be better to start your day with an inspiring story of somebody who's like a go-getter taking action, is excited about life, is pumped up and is on a really cool journey. So that's what we do every single Monday through Friday. Also, if you'd like to get any sort of legendary marketer merch I have a little bit sitting right next to me you can go to the Legendary dot shop. Really easy to remember Be Legendary about the shop. You can see I've got my T shirts sitting around here. And yeah, it's super affordable. It's not a big, you know, again, our markup on that isn't crazy. We mostly just want to get it in your hands. We want to let you wear it to the legendary shop and if you all wow we've got New York City we've got Florida's in the house. We've got a warehouse in Pennsylvania in the house, Indiana. We've got Jersey, Alabama, Florida, what's up everybody? Oak Park I know right where that is. I had to live there, Philly. Oh man Jarius what's up? I'm in North Carolina, Minnesota, California. All right. Now if you all can give us a little hand clap emoji. We want to welcome in our guests for today. 

Vee: Hey, how are you? How are you? I'm good.

Matt:  Tell everybody how nervous you are.

Vee: I am so nervous guys.

Matt:  We just chatted for a minute before getting on and she's like, Oh my god, I observe Iris. Yeah. Well, cool. I'm excited that you're here and I'm excited that you know you're nervous because everybody who's sitting here watching this is like oh man other people get nervous too. Well, cool. So tell us a little bit about you. Tell us about some of your journey to going online. And you know, I think if I read right you quit your job last year towards the end of last year and didn't want to go back to a nine to five but tell us about the job you were working what that was like why you decided to quit your job how you found legendary. Just bring us into your world.

Vee: So I quit my job. I was in healthcare. And what with COVID We became super short staffed and it was just so hectic the workload that we had to carry on and it's just ridiculous. So we even had to work overtime on Saturdays, which is kind of odd for I guess, like the office setting. So I was putting in a lot of hours. And I have a daughter and she is my only child. And she's going to be 16 this Friday. So I'm like, dude, like this time has taken two years. This girl's already talking about college. And I'm just like, whoa, wait like you're leaving. I don't want you to leave. So I just felt like we missed out on so much. So I was like Screw this like I need to do something else. I want to stay home with her. I want to just kind of make up for time loss. And so I quit. I quit not just because of that. I quit like the work situation just driving across town and then all the way back so I'd had to leave earlier than she'd go to school and I'd have to come home later. And it was just it was just not working out for us. Like I was so stressed out and it's crazy because I have to actually come across lead during the year prior. And I just brushed it off and I was like no I was interested in it but I just didn't jump on board because I had other things going on. So it's like now and then I came across it after I had quit my job and I was like hello like I remember this opportunity. So I was like I'm jumping right on it because I had no plans on going back to health care and nine to five like I was just over it. I knew I wanted to do something for myself and to have time with my daughter and so I did and I had my I guess I completed the training as at the end of November. Yeah, I didn't January just because I was kind of in my head like with doubt and fear of being on camera like I am right now. And it's just kind of like I was like, You know what, like, I have to make this work. Like, I know why I don't want to go back to the hive. So I have to remind myself like, this is why you're doing this. And so I just push that day on and I just do Yeah, it takes me a while to finally find a, you know, a clip that I'm comfortable with. And I'm just like, Alright, let's do it. You know? Yes.

Matt: Okay, so from all the way from how you'd seen it in 2020 you had seen that wow,

Vee: Yeah. Exactly a year prior. I saw it in November 2020. I remember because we were moving into a new home. So a lot going on. 

Matt: You know, what's funny to me is is I just feel like people have different different sort of timelines, but they there's this unconscious, I feel like almost like an intuition or something where people just have a little, there's this span of time that they just need to sort of just sit and there's their things moving on. The surface. But everybody who's looking above the surface is like, hey, what do you do? And yeah, like, what? What's going on here? And yeah, no, I think that's cool because I think sometimes people rush into it and also sometimes people don't have the patience for other people like there's certainly some people who would have told you Wow, what a what a wasted year. I mean, jeez, what were you doing for all year you could have been, you know, and all this stuff, right, and that whole game but no, I think I think there's things that happen and things happen at people's own pace. Um, and, I mean, yeah, like, you're in your 30s And it's like, you have at least you know, if everything goes right, at least 3040 50 Plus more years of life, like you're just getting started, you know, like, things are just getting going and, and it's awesome to discover something like this or an ability to make money on the internet or have income that's not tied to you being in a certain location at a certain time. I think that's cool. And well, it's cool that you're got started and so from the time in November until now, that's like a seven month eight month ish journey. Yeah, well there's I mean, when you started the challenge, there's some nerves around being on video. There's nerves around being like, you know, on camera and stuff like that. And I've been curious up until now, like what have you learned about that experience and what tips and tricks would you have for other people who are like cheese? I could never. I would never like to put myself on camera. That's crazy.

Vee: Oh, my God. It was tough and it's more of a mental thing because I see people on TikTok. I scroll through tick tock sto and you know I just fell in love with these total strangers and just from being themselves so I'm like, why the heck am I trying to make everything look so perfect and look my best like, nobody cares. Like it's really just resonating with the individual that builds that connection. So whenever I create content, I'm just like, let's just do this and I'm not even gonna look at it. I'm just gonna edit it and, you know, send it off. And yeah, I mean, it kind of took me a while because don't look at my first videos please because they're horrible.

Matt: Say that everybody. You know what they do? They scroll and they just go straight to your first video, like, should I tell you like, man, who cares? So yeah, I just don't know. It just takes practice. I guess I kind of have to remind yourself why you started this in the first place. And just go with it.

And I think you know, as I look at a lot of your content and stuff it's really good creative content, and you're almost at 10,000 followers, even if that happens over the course of 567 months, like it's happening to other people faster, and sometimes that's not sustainable. And getting to 10,000 followers means you objectively did something right. You know, like you had to have captured an audience and something about your marketing and your style had to have grabbed them and caught their attention which is really powerful and you're what do you know, like 9900 followers here, you're super close after this show. You'll definitely have 10,000 Because there's at least 80 people who will come on here and who will follow you on this on on TikTok so, but I think I think if there was a if there was like an initial takeaway for me from your journey from, let's say, finding our challenge in October, November to being where you're at now, I even find it interesting that like, and I have this too. Very similar. Are you kind of introverted or extroverted introvert? Okay, yeah, me too. And by a longshot, especially when I first got started online, and I think what's really powerful is that I've always had this kind of secret belief that introverts have an intuitive skill about how to connect with people. And so I think a lot of times that introverts who have five or 10 or 15,000 followers on on Dr. Graham or something, those followers are inherently a little bit higher quality followers because introverts sort of know how to like, push through the screen a little bit into into people's minds and hearts and connect with people. But also, I think it's telling that or it's just interesting, I'm just making an observation that it seems like you're nervous on why you don't appear to be nervous, right? Like you're like, I don't know, it doesn't it doesn't come across to me like wow, like, this person's really nervous and I don't think anybody watching here is like, look at her. She's so nervous. You know, I don't really think that's the case. I don't I don't. And what I think my takeaway from that is, is you've built sort of a resistance, or sort of a I think that you know, introverts have the capability of sort of learning. People have this session, just say introverts, but I think extroverts know it and understand it easier. It comes more intuitively to them the ability to walk into a room and sort of quickly adapt socially, and are like, okay, how am I going to navigate this right? I walked into a room and I was like, oh my god, this is so awkward. I see. You write directly to my seat in the back row, and talk to me or especially not small talk, right? But my guess is, in a lot of ways. What I experienced online was doing all this really helped me in person too. And my guess is that you, in a lot of ways, have sort of learned or adapt new skills and skills. sets in that way of socially and connecting with people but also, just pretty simply, I would say, like, performing like just being a presence on camera to people and having sort of speaking with confidence and speaking with clarity and that's a really cool would say if that happened in six months. To me that feels fast. You know, like I think today it's been a while it's been slow or whatever, but that's pretty fast.

Vee: I honestly felt like I could have, I guess like how can I say I could have done better sooner because I did go live once and only once and I felt like it was a train wreck because I was so nervous. And I was just talking super fast and I didn't even like acknowledging the comments on screen or coming in and I was like, Okay guys, like I have to go like it was so embarrassing. Come with me just so I can feel comfortable. The live analysis like I did, I would like for like six minutes and I made you know, it was it was I should have actually been going like more but I just can't. Can't do it.

Matt:  It should be an interesting word, right? Oh, I think here's, let me just give you this nugget of information. And then you can do whatever you want with it. But for the people who are going to live regularly, there's a breakthrough moment. I promise you on the live aspect. There's a breakthrough moment. It happens for everybody who goes live enough where you snap out of it and you immediately it's almost like a night and day just shift and eventually after going live enough. Every single person experiences what you're talking about, every one of them the awkwardness that how the hell do I figure this out? It's like a fish out of water. And everybody who goes live regularly has that moment. And it might last for five lives and might last for 10. It's usually not super long though. Like it usually happens pretty quick on about your fifth or 10th Live or something like that. You'll just be like okay, I have more presence here. I get this, I figured it out. And and and then it just shifts and suddenly you don't have that anymore and I had that happen because I used to do webinars back in the day. But more recently, I was feeling really nervous when speaking to our masterminds and I had spoken on webinars hundreds of times, like maybe 1000s I don't know, not nervous at all. But every time I walked up in front of a room, my whole body just tightened up. Oh my god, like why am I so nervous? I could puke and I felt that my voice was weak and you say that your voice gets louder. My voice was like squawking and I sounded humiliated. And, this last time it was our mastermind in May. This is the first time that I walked up in front of the room in our Mastermind and felt zero nerves. So I noticed that my breathing was fine. Then I felt totally comfortable. I had no issues at all. And that was uh oh, my fifth or sixth mastermind I think. So. It's right in that it's right in that area five or six where you're suddenly you, you know where to point, click, you know how to engage people. So you should keep going live. The other big gold nugget that I wanted to drop to you and then I'll let you kind of reflect back on is that a lot of people who are selling an absurd amount of products and making a lot of sales both in our industry and other industries to all sorts of industries are going live. And to the point where I've seen people sell digital products talking about how they train you to go live because these people are going to live and there's some people who are going live and selling almost like QVC like they're selling like home shopping network style, just selling watches. Free and I don't even know what else but anyway, all that to say that you've grown a following of 9900 people and sometimes people discount that so I just don't want you to discount that. There's 9000 people on earth, almost 10,000 people on Earth who are like I want to see more. I want to learn more you're teaching me valuable stuff. I know I am captivated. How do I learn more from you? So definitely just don't discount that. That's a big thing.

Vee: Thank you. Yeah, I like I'm shy on camera but you know, once I get to know you I open up so a lot of the messages that I get like in the DMS like I'm not shy I don't hold back. I'm very confident in my message to get it across. And I just felt like that is where the connection builds. 

Matt:  Yeah, and that makes Well that makes a lot of sense to me. And part of what might be helpful to you is sort of viewing your content and vibes that way. Right. So like, especially on a live like, like, people come in when you first go live. I mean, it's tough. I'll just validate your feelings. It's tough. I mean, there's nobody there. You're like, is anybody gonna show up? And I heard that to a certain extent when I started doing live webinars back in like 11 and 12 where I would go to webinars, there's nobody there like, like, and I would just do the webinars so I could send it out to my tiny nonexistent email list after the fact such a joke and but but you know what Dave Davis was the same story he used to you know, our very first times going live everybody's got this day one hate for him. He you know, he would close itself. off in his in a room with his computer and he's like, hey, you know, he would tell Aaron, he has his girlfriend now wife at the time. He you know, hey, I got a webinar and I'm going to be really busy for the next hour and he wouldn't click go live and nobody's there. But you know, he couldn't let her know that. So he's behind the door like, Hey, we got a packed house tonight. How's everybody doing? You know, and like, like, Alright, I gotta show up, you know, and there's no, it's so relatable, right? It's like, oh, my gosh, okay. I'm not the only one who thinks I'm crazy. And, and mostly it's like I don't know. I just think the element of going live can become really fun and it can become a habit where it's like I can. It can really shift from like, super intimidated and scared to go live. They're like, No, really excited and it almost becomes like a drug in a way that sounds bad but like it becomes like this. Thing that feeds you dopamine, which is basically a drug and yeah, I think that I think that in a lot of ways. So so fixated on lives, but yeah, the live is a powerful way to do that. It is to convert people and to and to connect with people. I just think everything in marketing is Psychology and in the world of going live. What it does for a lot of people is it takes from conceptual viewers to real engagers and and when they watch your stuff, and they're scrolling through videos and you come up on their for you page and then I call it cool like I want to learn more about that and they hit follow well there for them in that moment. You're just a distant creature out there who's like posting videos and who knows if you're even real. But if they see you're going live and they sit there for even 10 seconds like people underrate somebody sitting on a line for 10 seconds, because their DNA they're soaking in a lot of things. They're looking from left to see if this person's live or if this is like is this a video or are they live? And then you know, they're sort of contemplating like whom do I tune into or not? And also, you might think you don't have viewers but you might just not have people who have tapped into it yet. You might have people who are scrolling there and haven't actually watched because I'll do that with lots of Yeah, you don't actually tap and go into it. And those will show up as viewers so likely as soon as you hit Go Live, you've got lots of followers who are sitting there watching just haven't tapped in yet. Right. So you've got to have a way to frame that whole experience in your mind where you're thinking through, okay, there are people watching this and I'm going to speak to them confidently, and they start to feel that energy in there. That's when they're like okay, I get it now. Now. I've seen it with my eyes, this person feels and I understand that this person has some influence. And also not Do they just have some influence but somebody showing up and going live. There is there's a difference. This creates this. It's sort of like an authority hack. Somebody doesn't really go live and especially go live regularly. Unless, unless they're really taking it seriously. It doesn't mean that you have to go live to take it seriously, right? But if you are doing these lives, it's like this person's real, like they're illegally kidnapped. And it's the same thing with marketing in general and marketing if you're going live or I'm sorry, if you attract somebody for the first time it's usually not likely they'll buy from you. If they see your marketing 5, 6, 7, 8 times more likely that they'll buy from you. So if the same thing is true with lives, they see you go live one time it's like okay, that's interesting, though, they decided to go live some, you know, this random one off time. But if you see somebody who's live five times or like I've gone on and seen Calvin Hill live on TikTok almost every day of the week for a loan. And it's like, oh, yeah, it's like, it's like, this is what he does. It's not a thing he did. This is who he is and what he does. And now if I'm tuning in and listening to him talk about digital marketing. My guess is somebody who goes live that much, probably knows a thing or two, I'm gonna listen. And in the world of referral based affiliate marketing, that's where it gets really, what's why his conversion rates are so high to people who purchase things from him, not just our stuff, anything. It's because his recommendation carries weight, which yours does, too. Right? That's why 10,000 people follow you on TikTok. 

Vee: I see like a lot of people when they have like so many followers and I'm like I look at mine and I'm just like, and I like I can't beat myself up because I literally we all start from zero, you know, and we and I'm proud of my 9,900

Matt:  Well, you should be proud of it. Yeah, and I just always get the sense. Just because I've felt similarly to you, like I remember feeling a lot of what you're expressing, which is why I get so passionate about this, because I remember discounting my following I remember discounting my list. I remember just kind of being like, oh, it's tiny. You know, I'm never gonna be that one person. I sort of hold them up on a pedestal in Hell yeah. But they got 1.2 million followers and I only got like, you know, 10,000 you know, but, man yeah, not only is everybody more like a really close mentor of mine told me something I'll probably never forget. He just said dude. You know, on the internet. You know, you've got these big influencers that you look at and you're like, you're like, get to that. But the truth is, is you get wealthy online, one click at a time and one follower at a time, and it happens slowly in it, and it happens over time and it builds and it grows and it's and eventually you've got sort of this digital asset of business where it's like, oh, I have a following and I can type an email and get them to do things or I can recommend stuff to them and they'll do it and people will add their human behavior will actually impacted by which requires a lot. It requires that you believe that you should have that power, right. So it means that you've got to be you gotta be up on your stuff. You got to know what you're talking about. You have to believe what you're talking about. And it requires that you can speak with confidence to people. All right, speed that you can go on your TikTok which I just looked at your tick tock earlier. It's like you obviously do that. It's very clear. Confident calls to action for people which is why people follow you. Which is really cool. What I'm curious about is that I want to hear your take on it just like when you go on and post videos. So first of all, when did you start posting videos, then, and how often do you post and what do you do? Do you take a more structured approach, or do you just kind of post when you want to post.

Vee: So at first I was doing like three videos a day. And I was like, this is kind of slow growth and everything. And actually last Friday when you guys had consistent Tyler wise and he said, He's talking about feeling burned out, you know, and with my slow growth and everything. I was getting discouraged. There were plenty of times where I was like this isn't for me. And I was like no, like I always look back on my own I invested in my posts and I'm like, Okay, this is why I'm gonna keep going. So how do I do that but I was getting discouraged. I did stop posting for a time period because I was burnt out. Like I was just exhausted. So what I was doing, I was just posting drafts that I had in my content. So I would just come up with something or something like dang like I remember I was here and I said home and I'm like I'm so glad to be home because I'm not dealing with XYZ that I was dealing with prior. And I'll just make a post about that, you know, and even going, but now. Now, honestly, it's just once a day I'll post and I really feel like I'm not going to bust my brains over trying to get this content out, kind of just going to pace what feels right to me.

Matt:  Yes, yes. And are you posting across multiple different platforms with this content?

Vee: Just with TikTok and Instagram, I tried to print the Pinterest thing, but I was just like, I mean, it seems easy. And, you know, you just create a pin and a description, but I was like, now I think I've gotten used to the video, so I'm just gonna stick with that.

Matt:  Yeah, cool. Cool. No, I was gonna say that we've been having a lot of people recently who had success on tacos and are also finding their videos going crazy viral on Facebook, too. And you could create a Facebook business page and repurpose it on Facebook too. It seems like right now in particular. Facebook over the last few months is really hard to get you a lot of followers on Facebook and they're converting really well. Pinterest kind of Yeah, YouTube. Shorts kinda, but man Facebook is really hot right now, maybe hotter than TikTok in terms of growth and conversion rates and stuff. So hop on Facebook and and the cool part is that you can just you can you can connect it to your you can connect it to your Instagram, but if you're already creating it and posting it to IG, it's just like, do the exact same thing on Facebook. It only takes like two extra minutes. So if you're already in the habit of doing it on both anyway, like I've seen I've seen the growth for people on Facebook from their reels. way faster than Instagram reels way faster. Not everybody but I would say especially done certain things to get you more followers and you can put a link in your bio right away. It's just super easy. It's at least you know, a few extra 100 views or you know, if it happens, you get, you know, caught in a good web of their algorithm. There can be a lot of views.

Vee: Yeah, totally. I think a lot of times too, you know, if it takes you six months to get a ticket, a high ticket sale or something. It's like, oh, man, is this gonna be this just like every six months but i The reality is usually in most cases, honestly. What I see with people is there's this incubation period of about like, three to six months for most people. Like I think what you're experiencing is pretty normal, like three to six months for most people where they're just like trying to figure it out trying to navigate the waters and like trying this trying that and then boom, something catches on, like, oh my gosh, okay, like, I figure something out. I need to double and triple down on what's working, you know, right. So you know, six months. It's a short amount of time honestly in the grand scheme, or in the grand scheme. But yeah, I wouldn't say being consistent is a big one. And I like to try to go back to what you said. I liked what Tyler said because it gives you a little bit more freedom to post good quality content versus hitting a metric every day, quality over quantity. But I do. Also, I like and appreciate having, you know, Hey, I gotta get a piece of content out today because at the very least it keeps you fresh. And the longer you wait between days to post it just it gets fuzzy about okay, like what am I doing again, how am I going you know, I kind of get this stuff up, what am I doing? So, I definitely do like having some sort of set structure or a minimum that I have to hit, you know, in order to get my content out. Okay, so for people who are here, and let's speak to the people who are nervous about posting content in six or seven months of posting content, a lot of growth internally, both of your business and internally. What would you say to people who are sort of sitting in the shoes you're in and November or January, get ready to post that first video and they're like, oh, my gosh, I can't do this. What would you say to those people?

Vee: Let's say if you jumped into this and just went with it, just keep going. You jumped into this for a reason, obviously for change. And no matter what we all go through, we all want to change. So the way to get there is really to rely on yourself because no one is going to do it for you. So it's up to you to make that change. 

Matt: It's great. It's great. I don't know if you've ever tuned in to one of Amy’s lives. And I agree that was my sentiment overall as well. And yeah. You know, we'll probably have Amy on again at some point or for tips on going along. We've had her on a couple of times but she's great. She's there live and guess what, think about how you conceptualize you know Amy or something cuz she goes live all the time. We think about her now as the person who's liked, she's a normal person, right? I mean, I love watching her. Well, you know that, you know, the cool part is really the only difference between Amy and you is just really picking up the phone and tapping the go live button. That's really it. That's kind of crazy, right? Yeah. And that's it. So, hey, thank you so much for coming on today. This is so fun. Yes, of course. And in a few months, if you want to come back on the show, just send us a little email. Lots of people do this. They'll send us a little email and just say, hey, been working hard, you know, still cranking away. Come back on the show, and we schedule them right away. We'd love to have you back on. Thank you, Matt. And everybody. Thanks. Yeah. All right. I'm gonna put up dreambig.live big. Tick tock and Instagram. Go find her and give her a follow and let her know. You know, go comment on her social media and say, Hey, we want to see you go live in a live more often. Just kidding. You don't have to do that. But give her a little love. Just say hey, we saw you on Wake Up Legendary. It was a great show. One thing I took away from today's show and there you go. You can find her on TikTok and Instagram dream dot live. And we'll be back here tomorrow. Same time, same place as always 10am Eastern we go live every single day. We have been for two and a half years. We'll keep doing it forever. I guess I don't. I don't think we're gonna stop. So. And yeah, see you tomorrow for another episode.

Below is the transcription for this episode:

Dave: What's going on my friends it's your boy David Sharpe and I am sending myself a little something something. How are you guys doing this morning? Welcome to Wake Up Legendary. I actually just kind of rolled out of bed this morning and then put on a tank top shirt and as I was putting on the shirt, I actually ripped it actually ripped but then I was just kind of like screwing it. I'll just go with it so you'll have to excuse the attire this morning. But I'm here. I just got off of an offshore fishing trip also on Friday. That's where I was. I was actually out fishing. I didn't tell Matt that or maybe I did. I can't really remember because I was just kind of like four with my kids tomorrow can you cover and so he did on Friday and he blocked off. And if you didn't catch that show, make sure that you go catch that show on Friday with Matt and Tyler. So let's go ahead and welcome our guest this morning. I'm really excited to talk to you because you want a similar background as I do with trying a lot of different things Mr. Lamb more ml couple more MLMs you know and then you know how we get into the Amazon. E comrades a little bit. nother MLM you know how we do multiple streams of no income. Anyways, help me welcome this morning. I can already tell she's a kindred spirit. 

Jordan: I'm doing great. Thank you guys so much for having me today.

Dave: Appreciate it. Hey, man, we're it's our pleasure. We appreciate you coming on. And before we get started, I wanted to just share a couple of pictures. You know how US dads do so on Friday, we just got in. I just want to go ahead and probably make this right up front. That you know if I'm for some reason absent from one of these Wake Up Legendary’s on a day that I'm supposed to do it. It is because I've gone fishing. And so anyway, here's a little bit of the action on Friday. I took my son with us to I didn't get any good pictures of him with with fish but we had we had a good trip Cecilia my daughter caught her very first grouper and we only went about 12 miles offshore so you know we didn't get into any of the big boys but anyways, that's what I was doing on Friday. So once again, if I'm ever missing here from this show and if anybody's curious where I might be, where did Dave disappear to? Probably for 20 to 3040 or 5060 miles with my kids or some buddies and I'll be back the next day. You know what I mean? So I mean, you know we got to live the dream here. We can't be preaching the dream of living the nightmare. I mean if we're on this show, and I'm out here every day talking about oh yeah freedom, freedom freedom, but I'm basically in a in a straitjacket of sorts whether I can you know, I have no flexibility and work hours or I or I'm just miserable in with the people I work around or what I have to wear or what I have to do or whatever I mean, to me, this is all about being able to do what we want when we want with who we want, and really how we want you know what I mean? And and so that's a little bit of sort of my why of why keep doing this and but they know my why so what's what's your legendary story and tell us how you found us What led you to us and what was going on before that what what even what even had you look in or or made you interested?

Jordan: Sure. Yeah. So I grew up in the state of West Virginia so it was very difficult like where I grew up. We were like two hours away from Chick fil A Starbucks. Everything she did was very difficult to make a good living. So I was always looking for a way out of my like non evolved because I've always wanted to break this generational plague that was upon my family of just being in debt and having to work your life away for somebody else's dream. And I was like, I've always had the mentality of like, hey, if they can do it and so can I, but I just need to know how to get there. I never knew how to get there. So then I was, you know, back in 2018. I went through a divorce and I was driving around with like $3 in my checking account and I knew that I needed to make a change. And I was

Dave:  Like I just can visualize you driving around what a powerful and potent choice of words to tell that story. I just want to because we are markers and as we sit here every day and tell stories, you know, we're always talking about all this storytelling and storytelling and all that but just the choice of words I'm driving around with $3 in my checking account I just basically visualized you looking you know, not as not as you know bright eyed and bushy tailed as you do right now, but more like oh, you know, yeah, even around with $3 That's a good good tool for that story. So please continue.

Jordan:  Definitely yeah, and it began obviously to cause a lot of you know, depression and anxiety and my mental health just went downhill.

Dave: Could you add some potency to that story for all of us to help us relate a little bit more to when you say my mental health went down your anxiety depression, could you tell us could you give us an example of kind of like what that look like without without without I'm not trying to pry into personal stuff. But you give us an example that's not going to violate your own boundaries and pride.

Jordan:  Sure. Yeah. Honestly, I like to be honest with what I'm going through just so they can be more relatable to other people because I'm you know, I'm not the only one that's going through stuff like this. So, it basically looks like I lay on my bed at night with a bottle of liquor because I tried to drown my feelings. I didn't want to face everything that was going on. And unfortunately, that's just a temporary fix. And just kind of just laying in bed feeling like a man, like I have a huge dream within me. I just don't know how to apply it and what to do with it and it just became like a thought because I wasn't okay mentally. And if you're not okay mentally then everything else is gonna be off track like you know, your relationships, your business, like you got to get that under control. So then I was introduced to network marketing, I believe in 2019. I was like, this is here. This is exactly like what I'll be looking for and all this stuff. And I had a blast. I had awesome mentors, but then I worked my butt off. And I made probably a couple 100 bucks with that company and like till this day, and then in 2020 Somebody else offered me other other things like Oh, like this, these are products that you use every single day like this just makes sense to do this. And I was like, okay, whatever, you know, I'll give it a shot. So I did and like within two years I literally made $20 Talking to over 600 people. So it ended up just draining my checking account more than ever, like increasing my checking account. So

David Sharpe  

network marketing for so many men, I mean it's and

Jordan:  

thankfully it gave me like a lot of experience but would you say I'm sorry,

David Sharpe  

just the friends and fit the warm the warm? The warm network marketing, you know what I mean? It's like where's where? How are you going to scale this build this business? Through your friends and family. You know what I mean? Like Sam Walton, or are you know Henry Ford, or, you know, who's all these great entrepreneur? Printers, men and women. What did you think they got there by selling to their friends family? No. You know what I mean? I mean not. I would bet a lot of them have similar stories as us where many of their family members don't even use their products or support them. I mean, it's just we can't build we have to understand that. We can't scale a business on friends and family. We just can't do that. You know, even in Now somebody might say, Well, what about a small town and referral marketing? That's true, but you're never it's always you. You're servicing the whole town. There's a lot of small town businesses, but they're they're servicing. And I guarantee those, those businesses are those are mom and pops and they're kind of like dinosaurs at this point. They're becoming a thing of the past. So it's even difficult to survive off of a small town or network of people outside of your friends and family. Yeah. Globalization, you know globalization, the ability to be able to do business with no boundaries is in I know that a lot of people their political views there that they get, they have all kinds of different perspectives. But just think about this for a second. You know, at the end of the day, would you when it comes down to math, you know, what do you want the math in your favor and if your product legitimately will help people why wouldn't you want to sell it? Worldwide? Why wouldn't you want to get it into as many people's hands as possible, whether it's in your country or another country, and the the internet is the only thing that makes that possible for the little guy or gal like you and me and so once you got into Network Marketing, $20.02 years, 600 people prospect or whatever? What happened then?

Jordan:  Yeah, so that's actually something I've really been learning as far as the greatest thing I've ever done personally for myself was go MIA for my family and friends and start adding complete strangers on social media. But anyways, the way I was laying on my couch one day and I was like, Man, I just knew that there was more to life than like what I was currently doing and it was just laying on my couch surely on TikTok. I came across a random video of this girl who said she was able to quit her job in six months. And you know she has a video going viral and her accounts are viral and just like everybody else writing a comment I think I would get an answer back super quick. And like you know what, forget it. I just went right to her website and started the training. I was rushing through the training ASAP trying like day two. I knew that's what I've been looking for. Because you don't have to worry about hosting parties and the sales calls, keeping inventory. You don't have to rely on your mama and your friends to get paid every month. You know. And so yeah, that's basically how I found it on TikTok.

Dave: Yeah, yeah. So you started going through the challenge with a lot of the information. Was that new to you as much as you had been exposed to various network marketing training and so had you never been exposed to or, or, or kind of, you know, learned what I talked about in the challenge. What were some of the big aha moments for you if that was the case? 

Jordan: Honestly, I just remember things like going off my head, like left and right, like light bulbs going off because I had previously tried to learn on YouTube because I was trying to take the free route. And that didn't teach me anything, really. And so if you didn't do anything, you didn't learn anything. I mean, at least, at least tell everybody who's thinking about that. what your experience is because you did learn something in that experience. And I just remember, I'm talking about going on YouTube. 

Dave: I'm talking about going on YouTube and doing the free route. Tell us what happened with that because you're like, you didn't learn anything but what you learned was that didn't work. But a lot of people try that a lot of people go through our challenge and then they come up for example, and they see our business blueprints, and they're like, that's a cost, right? It's not, it's not a it's not an investment into the business. It's not anything like learning to get trained up so you know what you're doing. People look at that as a cost. So it's such a common thing for them to start a YouTube and all this and that and so, would you just give us your experience of doing that? And what I mean, you already said it didn't work, but like what specifically, specifically happened so people can have a little bit of that experience from you?

Jordan:  Sure. Yeah. It just kind of seem like we're more focused on themselves and just trying to hurry up and get a cell is what it felt like to me and that they weren't being like it wasn't there for is it making sense to me like I have a slow brain so that I had to see things like visually multiple times. Normally, it just wasn't making sense to me and also, they didn't focus on anything really. It's like, obviously hard work on that, like in the hands on, like that. Complete shift and my whole entire mindset. And everything just made perfect sense. I mean, yeah, even after the training, I had to Google a few things, but I mean, that every entrepreneur needs to get used to just doing things on their own sometimes, like, you know, so like, ever since like and then when I was offered like the blueprints and stuff like that, I was like, I don't got the money for that. And then like I talked to my husband about it and my business plan advisor, and he was like, No, you don't have to buy them but it helped me quit like my six figure income job, six months, and like, throw it on the credit card. Like if this is actually gonna work like let's do this, then it just depends on how big is your dream and what are you willing to do in order to get there? You know, I tell people all the time like, you can't just expect to run a six figure, online business or learn a high income skill for like 10 cents. You know, you have to be willing to invest a little bit into yourself.

Dave: And you damn sure can't get mad about the results you ain't getting from the work you've been doing. Exactly. Yep. That's gonna become my motto. It's going to become the legendary marketer Dave Sharpe. Because we always want to get mad about the results. We didn't get the work we didn't do. Yep, that's so true. And it just makes such perfect, clear sense. When I hear you explain what you've done. Now that I'm talking to you, you're obviously on your way to succeeding massive success, all the success Jordan that you've always wanted and been looking for and searching for and that you deserve and that you're capable of. of it because you know, who you are, you know what you're capable of, well, now, you do have the business model and the training to be able to be able to step into your potential and that really does show that change really does happen when you get the right information from the right people in the right environment. Now, what most people want to do is they want to give you wrong information from the wrong person in a shitty ass abusive, controlling, just toxic environment, and then they want you to be addicted to them for the rest of their life for the rest of your life. Because they think they helped you but really, they didn't help you, they hurt you. That's what happens most of the time in this world with most things. And this is why my philosophy is be the right person with the right information to create the right environment, don't make it in and create independent people, not dependent people. Independent people are not dependent people, because independent people are how we change the world ourselves first and then one more person at a time. depending on people is how we feed a gurus ego gotta be real careful. That's why I don't know. I don't want I don't want to be nobody's guru. I want nobody to think of Dave Sharpe as their Savior. What's your guru? I'm not your Savior. I'm not your mentor. I'm not none of this shit. I'm not in your Facebook inbox trying to be your mentor trying to sling you some bullshit coaching because the truth of the matter is that you have the right information from the right person or people in the right environment. takes a village to raise a champion not a single mentor. That's good. So, a village to raise a champion, not a single mentor. So you know whether it's network marketing, and they're telling us just just keep calling, just keep making the list. Whether it's some asshole who's in your DMS or whatever when they go, Oh, I'll be your mentor. If anybody wants to be your mentor. They don't deserve it, they're not ready. Because what most great mentors in life will make somebody chase them. They don't want to do it. And I'm not saying that. For me. I don't take personal one on one calls. I don't do one-on-one coaching and I don't do any of that shit. It's just because this is about anybody's going to succeed. It's going to be from a healthy community of people. And that's got to be the right information. It's got to be coming from the right people. And it's got to be the right environment, meaning that people got to, you know, hang around, be supportive, but they can also leave, they can also leave and the other thing with network marketing that I experienced was, look, if I was to tell you straight up, okay, you're I'm going to teach you how to be an entrepreneur, okay? And what you're gonna do is you're gonna go out and sell my products only. Right? And then I'm gonna get mad, and I'm gonna terminate you if you go and you sell something else or do something else. That's my experience and a lot of network marketing companies. At Legendary Marketer. We've never ever asked a single person to promote our products. For a time period we've made it really hard for people to sign up as an affiliate because we just didn't even need the support. It just was. We were we were cruising and cooking and so now we've expanded our team and we can we can handle more more traffic and lead flow, but point here is is that we're teaching people how to go and use these skills, and you can apply them in any niche and quite frankly, you can apply them in any business even though we teach the core for selling information via courses coach and then support. But there's a lot of things that I didn't know when I first got started Jordan in network marketing, and also coming on the internet with all these people who are mentor and now let's look okay, I know that we as affiliates, we use the word mentor, we use the word coach and I'm not putting I'm not dealing with the male people in a healthy way. I'm talking about these toxic people who are in your DMS and they want to be your coach and they want to be your they want to be your Savior. That's really what they want to be. We do healthy positive mentorship in most cases, we do it in a one to many, right one and there's 250 people watching us right now, one to many, versus one on one why because one to many has more leverage. But these are some of those little things that I've learned along the way and also also, you know, what sort of culture we try to create here at Legendary, because I have been a part of other toxic cultures and environments. Where they weren't telling the truth. And that is not up for debate. A fact is a fact. And the fact is, if you're struggling in your network marketing business, it's not just mean you need to go back and expand your warm list of friends and family. It's because the marketing model sucks, and most likely nobody wants the product because I can get for cheap on Amazon. Yep. I'm really like a son of a bitch. This morning. I'm sorry.

Jordan:  Hey, it's the truth.

Dave: So, so one now that you've you've kind of started to pick up some of these skills and in kind of have your your eyes open to what's possible this kind of man now I can really kind of maybe do something that's a little bit more scalable and I can go to my West Virginia, you know town or whatever in terms of just marketing to my friends, family and these people. What's what's happened since then, and when did you start? When did you take the challenge and encounter? Let's talk a little bit about what's happened since then.

Jordan:  Sure, yeah, I've actually only been doing this since February. So I got consistent every single day for two months. That's when I got my first commission. And then month four is when things really took off for me. I ended up making more money in three days than what I did in my previous job in two weeks. And back in February. Whenever I started, I was like I told my whole entire team I was working, I was a mortgage processor. And I said guys, we really need to start a side hustle because I feel like we're about to get laid off. And sure enough, I lost my $90,000 job in May. Yes, I went out for a walk. It just seemed like a normal day came back and they're like we just terminated the whole entire team. So yeah, so then everything blew up for me like month four. And so now I'm able to actually do this full time. This is my main focus right now. So that's kind of like I think it was like a week ago my this TikTok account was like 1000 followers, and it was just like one of them stupid videos where I run out of my car. Just imagine this in 2023 and it goes viral and like my account grew. I think like 19,000 followers and like a week from that one video. So that's proof right there that you don't have to do anything fancy. Like I feel like you need filters and a bunch of makeup on to go viral and like I want to talk about that here in a second.

Dave: Damn it must have been an industry wide thing though. I mean, because you know what I mean? Yeah, so did you say so may like, you know, what's happening in Main Street right now. And it also happens to be happening on and on. It's coming from Wall Street, right and it's coming from crypto and it's coming from the fear from the war in Ukraine. It's also coming from all of the prices of gas and groceries and things of that nature being you know, being increased because of the war because of supply chain issues. From COVID. People have not caught up yet. Or simple supply and demand which will increase the price, right? If there's a bigger supply than there is a demand. It's really simple economics what happens, but it's complex because it happens on such a huge scale, and it's hard to really understand what's happening. I'm not saying I fully understand what's happening. But what I do know is that around April, May, the world just took a big shift like nothing really changed. But the markets just kind of just started panicking and everybody was selling their stock and gas gas was going through the roof. Companies now can no longer afford so with mortgage companies, they raise rates, right now you can no longer issue mortgages as easily as you could when rates were zero because people can't afford them anymore. That's how they're trying to slow down. Inflation has not made it easy for people to borrow money. So the Federal Reserve is raising rates. So it's more expensive to borrow money. So less people borrow money. And so hopefully that brings down the demand. Right, right demand because what's raising the price is that there's high demand in low supply. Now, of all these things that are currently so, what are mortgage companies doing? They're laying people off, which is many, I would assume, whether you're a loan officer, the real estate market is going to catch up to what's going on right now. House prices are going to come down. I'll leave and so Realtors loan officers, anybody in the mortgage industry who thinks you know, they just went through whatever they went through college certifications, whatever. If that. You just graduated college, for example, or you just did this and you're gonna make a career change now all of a sudden, a recession hits. Yeah. So what is my point in saying all this that in over 10 years we have been going through multiple recessions? This will be the second one. There may have been another small one, but of course coming off of 2008 Nine and 10 with the big mortgage crisis, remember? And now this one, guess what? We just had even though your mortgage company laid off tons of people last year. 2021 In our fifth year of business was a record breaking year by triple the sales last month. Last month was a record breaking month for our company. Wow. What is my point is that a lot of times we'll go into an industry we'll just have graduated college, whatever in some sort of natural disaster, some circumstance out of our control happens. And now all of a sudden, we get wiped out, our opportunity gets wiped out. And so it's important to try to look ahead and have this experience going through this situation right now. Just coming out of a really hot market, a bull market, and now moving into a slower market, a bear market right week and see what businesses are going to survive and in which, in which, thrive in which are going to die off. And you'll notice that right now. You don't have to take my word for it. Just pay attention to the online space. It was thriving. Last year everybody was coming online because of COVID That's why 2021 was gonna be because everybody was at home. And they were coming online because of COVID. Now, why is everybody going to be going online looking for side hustles? I'm looking for just information and cheaper things. And just the internet, internet, internet. Why?

Because you need a side hustle. You need extra information you need to prepare, but in most cases we sell, you know marketing and business and so forth. So people are always going to be looking for opportunities. And that's why I've worked in the Make Money Online or online business space for the last 10 years because it's been pretty recession proof. In your network marketing company, the lotions, potions and pills, do you think those are going to be worthy items that people are going to buy through a recession? Absolutely not. So what are some of the big takeaways that you've had that have worked really well since you've been marketing consistently?

Jordan:  That's like the main thing like it's so powerful and consistency will make you money. How will you get financially free and that's one thing I've learned with and just like if you find something you love and learn how to monetize it, you'll never have to work like another day in your life because it's not gonna feel like work. So that's my biggest takeaway is just consistency and it will change your life.

Dave: God I just read something last night and I'm not gonna be able to find it. I don't know if I saved it or not. But it was so good. It was right in line with what what you just what you just what you just said it's, it's it's really all it's really all about. You know, it's not about it's not about it's not about always things taking off super fast and you being able to determine if your business is a winner right away. Yes, sometimes you have to stick in there and you have to be consistent and not quit right before the miracle happens. You know, and and you have to determine whether your will ultimately you have to make a decision for yourself. Obviously you want to know whether it's worth your time. And that's why me sitting here saying you got to stick in there until they don't quit before the miracle happens. It really is an act of faith or trust or it's an act of something. Tell me what you think it is. to to to move forward when you see other people succeeding but you're still unsure if it's right for you. What is that called when you when you move is that faith is that perseverance is that grit is that just it? What is that? What is that that people have to do or have in order to move through that phase? That no one that everything requires that you go through in order to get good at something?

Jordan:  Yeah, I feel like a lot of it depends on like, bigger dreams. And like just not allowing anything to stop you regardless of whether it's just you know, things are being like, things are super slow, or you know, you're not seeing any results. Your dream is bigger than the things that you're seeing and just having faith and believing that if you can trick your brain into believing anything that you want to be because as soon as you trick your brain your body's gonna start automatically doing what it needs to do in order to get you to where you need to be. So I feel like a lot of it has to do with just faith and like believing in yourself. Because if you believe in yourself, you're like halfway there.

Dave: Wow, you know what I think if that is true and it sounds pretty true. I think the challenge that a lot of us have is why do we believe in others more than we believe in ourselves? That I think is the challenge that so many of us have because I really believe that like you know if I want to do something and I think about somebody that's doing it it's like wow, I watch them and I believe they can do it. I see them doing it, but I don't believe I can do it. It's hard because I haven't seen myself do it yet. You know, and so the question is, how do you bridge that gap? You know, I'll tell you how I did it. You know, something that's been really helpful for me is to visualize myself doing something successfully. You know, it's almost like it's almost like practice. And I've done this several times, most specifically with public speaking stuff, like when I've hosted events. And I'm nervous headed into the event because I'm the one who's not know what I mean? Like some people don't even want to speak in front of just a few people or whatever and you never Don't get nervous. You never don't have butterflies. You never Don't you always whether it's excitement or fear or whatever it is or a combination of there's always going to be an emotion and I still have that to this day. And one of the things that that's really helped me and I and I do use this with everything that I do now. I visualize myself doing the speaking in around the audience in a powerful kind of physiologic, you know, just put, when am I looking for physio my physical my body, my body movement, my body language, my physiology is is it's it's not you know I'm not you know, Heidi, I'm visualizing myself doing the things that I want to do. And so then when I get there in that situation, it's almost like I've rehearsed and practiced. And I do the same thing with everything that I do. It's sort of like a built-in I try to play the tape through and visualize what's going to happen before it happens. So I can try to use that as a North Star. But I think we all do that. I think that many of us and even me in certain situations. Instead of in instead of visualizing and empowering the outcome. We visualize a total train wreck. Would you agree? And then it's like, yep, you know, that's true. Yep. So, if you do have a stroke, how do you overcome that? I mean, how do you when you're when you're about to do something like for example, going on video, getting on video and now you're live today? I don't know if you've done any other things. What are you saying to yourself? How did you overcome any fears that you had a video or awkwardness? I'm actually super shy. Like I've never overcome my awkwardness by the way. And so just four months ago, it was actually five months ago, I first started I was very camera shy. I've always kind of struggled with anxiety as well, but I was like, I didn't want it to control me. And my dream was bigger than that. So I just face it head one. I've done several lives like oh my TikTok but I normally get pretty nervous before then to have to take multiple deep breaths from the camera and then I'll come on, but today I was freaking out like I've been freaking out for like three hours about this. Like I'm gagging before actually even coming on live because I'm so nervous.

Dave: You know, I do this loud gag yell in the morning like “ahhh!”  sometimes when I've not had anything to drink or I'm in the bathroom and Erin's, like, are you? Are you okay? And they're like a daily thing.

Jordan: That's fine. Yeah. So I just, I just face it head on, and I don't allow it to slow me down or stop me.

Dave: It's not easy. Yeah, I mean, it's just, it's really just a decision right? It's like I can I can. I can. I can waste a lot of time just kind of muddling over this. And that's what I think we do a lot is like and I even see it in the comments like who leave a comment if you've been procrastinating on some shit just anything. Anything. You know what I mean? In what is that? Like? Seriously like declare it put it out there make a deck of public declaration. Here's why. Is because it's because you've not made a decision yet. You know what I mean? Just make a decision. Just make a decision. Even even if it's no make the decision today the decisions no matter maybe you want to change the decision in week or in a month. But today, like if y'all want to take a break from your business or whatever. I'm done. Done right now. I'm putting this down. might come back to it later. So much more empowering to do that to say that, to operate like that instead of the old bullshitting you know the the dishonesty the self deceit, it really because if we go back a second ago, and I'm just going everything that I'm saying right now is based off what you said, because I believe what you're saying is true. And a second, you said you got to believe in yourself. That was the thing that you've done. You've said two things that were difference makers in your business and in your life so far number one was the size of your dream. Number two was and also the consistency, the consistency piece. Okay. So I got to make a decision about all of these. All of the what, what I come what I call them is incomplete pieces. Your life right now is a series of incomplete puzzles. Right? Everything's incomplete. And I'm not like just take this in for a second because mine is in some ways to. It's an incomplete puzzle doesn't have to be a complex. It might have just been a couple of pieces, but it's incomplete every time that I have something that's incomplete that I don't complete, even in development cycles. Why do you think people get you know, why do you think we get fetishes and why do you think we have learned this? You know, things that it's because we didn't complete cycles? That's a lot of times what it is in. I don't want to get too complex with some of this stuff. When I said the fetishes it's it's there's a there's a rabbit hole. I don't want to go down that rabbit hole right now. But what I mean is to make this really simple, as a lot of us have incomplete. A better example from childhood would be we didn't get certain nurturing and loving. And so that's incomplete. And so you hear people who say, women have daddy issues, that's better. That's bullshit that's putting women down. It's an incomplete development phase where the father didn't stick around to love and support the girl through that development phase. That's what it is. It's not the dad. It is that disrespectful way to talk to women. And so that's an example guys have it too. If I if I didn't have I didn't complete a certain development cycle with my mother and I would have mommy issues in many of us men do

We continue to create incomplete puzzles our entire life, to the point where we don't know who we are, and we don't believe in ourselves. And that's where our lack of self esteem comes from. It's it's my wife made a wonderful point. She spoke at a recovery convention last week and she spoke on trauma and she said that it's not the event. It's the lack of completing the processing of the event. What I'm saying is, because we all experienced traumatic shit, whether it's a car accident, going to war, whether it's giving up, whether it's witnessing something being abused, but the trauma, the real hurt comes from not processing in completing the healing. Right. So we basically will, trauma happens when we stab ourselves. And then we say, Oh, that's not a problem. I'm just going to move on with life no and no band aid, no first aid, nothing. So when we start our business, the same thing happens. We carry these patterns in these old habits into our business as well and so we don't complete things. We don't make decisions and we really owe ourselves self care and that self love to for example, if you start to challenge you know, it's that simple. You can really say, Hi, I went through this and it wasn't for me, or I went through it and it really was for me, but just Now's not the time, or I went through it and it is from me. And 20 years ago was the time. Now is the second best time that we complete things and then we can feel good about ourselves as a sample is a relationship. A lot of us bail too soon. You know, I wanted to be able to get married soon in my marriage, but I stuck it out in thin air and completed rehabilitation and healing work that I needed to do on myself and that we needed to do as a couple. And so we have to give ourselves a break. And don't get mad about the results that we don't get for the work that we don't do and that's why you're just about consistency in these pieces are wonderful. What would you leave people with this morning? What piece of advice or you know, experience or support would you leave with everybody who's hanging on every word that you're saying this morning?

Jordan:  Sure. Yeah. Just remember, just be consistent and just kind of want to piggyback off what you said about procrastination. Procrastination, if you're average, like there's no way to sugarcoat that so you just have to get over that figure out what you want in it and run with it. So that's basically my only advice. It will keep you as a big thing. 

Dave: I'll keep you average, because that's what everybody's doing. And I mean, there's nothing wrong with being average or ordinary. There's really not I mean, just because I wear a shirt that says fuck average Be Legendary almost every day and some days even has a hole in it by the way, you know? Shit happens. But it's there's no there's nothing wrong with being I mean, it's just for me, this is my this is my church. You know what I mean? Like I don't want to be, I don't want to be absent. I don't want to be one of the ordinary, I want to be Legendary in every area of my life that's important to me. And I want to fulfill my values and I want to. I want to feel good about the life that I live in. The way that I do. That is the things that I talked about today in a way that you're doing that are the things that you talked about today. And you should be proud of yourself and I know I am in the community. I can tell people or know you and we're going to be following you now. And so I look forward to a bunch of new friends. And thanks so much for coming on this morning. And thanks. Yeah, come back and see us if you're willing. All right, I will. Thank you. All right, Jordan. We'll talk to you later. All right. Yeah. Yeah. All right. My friends. She made it out a lot. She said she was nervous, but she killed it. And that's the beautiful thing about well, just walking through your fear. The beautiful thing is, that on the other side of that fear, is usually the results that you want. And on the other side of that fear is also going to be some work. Remember, there's always going to be work that's involved with anything that you do that's worth anything. Anything that's going to be great and legendary for sure. Okay, because legendary is a full knob a couple of notches above great, you know, so if you're going to do something that's legendary, it's going to take some work. But wouldn't you rather do something that's legendary, even if it's one thing, if nothing in your life you would consider and that was that was legendary, you know? Why not make this legendary? Why not make your business? Why not make the effort that you put into this because it's so ripe and prime and available to anybody and everybody who wants it? There's no point. I mean, there's obviously laws and stuff that we're not even getting anywhere close to any of that stuff. I mean, this is just an empowering business model that is proven to thrive. Through pandemics, recessions, and it's just, it's just ripe and prime for really anybody and the beautiful thing is you come in for the money. But really, you get so much more out of this process and out of this business and out of this community, a lot of growth, a lot of development, ultimately stepping into your full potential. Be Legendary, get out of here. See you tomorrow. Peace.

Below is the transcription for this episode: 

Matt: Okay, we are live I just did a GS welcome in I just did a whole show intro for like two minutes and then looked up in my corner on my screen and realized we were not live yeah, we are live now it's Friday July I was just commenting that I had a headline from the Wall Street Journal that said it's the most expensive it's been to buy a house in America since 2006. I just sat here in front of a screen talking to nobody except me and our guest Tyler and Jalen and Roxio team behind the scenes and oh my god. Anyway, we're here. We're live. It's July 8. If you want any merch or like a shirt or a hat or a hoodie or something you can go to Legendary.shop. You can see we've got cool T-shirts, all kinds of good stuff. Also, if this is your first time tuning in, and you don't know about this yet, you can text the letters WL excuse me to 813-296-8553 you can see it on your screen right there. You just send a text message Wu L stands for wakeup legendary. You'll get a text every single time that we go live. And that way you'll never miss an episode of this if you're joining our business builder challenge or if you're just discovering legendary marketer, we encourage everybody in our community just to tune into these every single day live there 30 to 60 minutes short. You probably listen to podcasts and stuff like that anyway, so why not tune into something that's going to help give you ideas on how to build a business online, grow your income, grow your revenue, that kind of thing. So we are and there you go. I just got my little message. There it is. We go live every single Monday through Friday with different guests. We bring our guests from our community guests from outside of our community. A lot of times we bring in people who have been successful marketing online, whether that's with a digital course coaching, consulting, affiliate marketing, that kind of thing. And today, we've got a really interesting guest and I say interesting because he's been one of the most consistent, I think that I've seen in our company and certainly just in the last few years in our industry, and he's been around us for almost two years. Now. Something like that. Pushing to yours. So let's bring on our guests. And if you all in the comments can give Tyler a little hand clap emoji to welcome him to the show. Tyler what's up?

Tyler: Hey man, thanks for having me on the show. I really loved watching your intro twice.

Matt: I've never done that before. And I was like, I'm glad I caught it. We could have kept going. We could have done a whole show and it just would have been nothing.

Tyler: That didn't happen. No. I mean, thanks again for having me on the show. I appreciate the kind words. I can't believe it's already been two years.

Matt: Yeah, yeah. Well, it's close. I mean, I think I think you might have found us like last 2020 But like late 2020 or something like that. Yeah, basically two years, which is pretty cool. For you've been on I think you've been on the show like three times now but for people who maybe just don't know you or haven't met you before, do you want to give people a little bit of a background on you and just like how you got started online. You've made a lot of money on the internet. And you're a really skilled content creator. I don't know if you know this, but behind the scenes, like on Thursday, business blueprints, sometimes we'll look at the angles and things that you've created around your specific niche that are really creative. That no one's done before and generates a ton of traffic and it's really compliant and it's super creative to which I think is some of the best I've seen but give people a little bit of background and history on you.

Tyler: Thanks, Matt. That's really cool that I didn't know that at all to you on a Thursday. So that's actually pretty cool. But I was a banker. So I went to college. You know, I got my bachelor's degree in business administration. And I was after immediately after I got my degree. I went to work at Best Buy for $13 Okay, I stayed there for two years. I tried to move up the ladder multiple times but it didn't work. I was qualified and it didn't make sense to me. It really, really really did not make sense. I was like I have the degree I know my coworkers don't agree with the people Fine, whatever. So I got frustrated. And I eventually lost it. I worked for a bank in Walmart. That was great. But it was $15 an hour and I was like okay, cool. Moving up here. More money. I couldn't handle what it was. Maybe I was working 60 hours, 70 hours a week because we were understaffed and this was when COVID started. So I use COVID as an exit strategy and for working at USP that allowed us to so it was great to me. But at that time, I was trying different side hustles. In fact, I tried drop shipping nine different times. I know it was something else but I found different products. You know it's promoting like nebula projectors, and stupid, stupid little. They're just so dumb. They were so dumb. They were so cheap, but I was like I was doing anything. I was like, I have to get out of a nine to five work life. I have to do it. And so eventually I found the 15 Day Challenge. And that kind of brings us to where we're at now. I've been promoting, you know, for over two years, and I've made over 300k just with one product.

Matt:  Yeah, that's wild man. Isn't that crazy? It's not and I've seen lots of people. I've seen lots of people who have who have come in and done six figures in this industry and really throw it all away and and we haven't really had like, you and I and Dave or you haven't had like background conversations or coaching or special treatment or anything like we don't really I don't I my guess is if I searched my email inbox for emails between us, I don't know that there's any actual right. You've been just kind of silently doing your thing in the background, but it's been cool to see you grow and do that. And my guess is you've also got additional income streams outside of this too, that are large and doing well as well. But I wanted to just really quickly give a little disclaimer to everybody who's watching or everybody who's here too. That you know, Tyler's results are not typical. And if you're considering purchasing something or investing with us as a company, you know, I wouldn't expect to make as much money as Tyler's made because the average person doesn't, but you can probably get a sense from the way Tyler talks. It talks. About You know, I had to try anything I was determined I was going to do the work. I was going to figure out that there's a little bit of a there's a little bit of an itch there's like there's you know, you're you're ready to work for it. But so you find September 2020 during the pandemic, were you like working from home during that time or?

Tyler: No, because I was a bank teller. So I was upfront dealing with customers. I had to wear a mask from 8am to seven or 6pm.

Matt:  Wow, great. And you start our challenge. Having done drop shipping, having done things like that, you start to challenge and you just start you're just like alright, bucket. I'm gonna figure this out.

Tyler: I'll pretty much app. I mean, and I basically, I think one of my main reasons I had success was it was like a pain point. I think pain is a great motivator. You know, I knew I was losing so much time because of my nine to five job and then you know, the paychecks were boring enough to sustain what I wanted to do. And so it was like that pain is what eventually just kept pushing me because everything about us was a good shower before this. I was like, What can I say on the call? That's gonna be good. And it's like so instead of basically you know coming home from work and being like I'm tired I don't want to do that. I was like, I'm tired. I have to do this so I can get out. It was completely different. It was a completely different mindset. 

Matt: Yeah, I resonate a lot with what I used to when I was first getting started. Online, I was trying to market some travel. I don't know what I was doing, but I was determined that I could sell this high ticket travel product as an affiliate, and that I could do it through Google ads. And no one had really done it through Google ads before and I didn't, I failed, but I learned valuable skills that I still use today to grow businesses. But I would wake up at 4am before my coffee roasting job at 6am. I wake up at 4am and all I did was just go through this stupid Google Ads training. And it was awesome, man. I mean, I found this Google Ads training. I think it was on. I don't know if some cheap, some cheap site or I don't know, it's like it costs $97 But your first course on that platform or whatever costs like $7. I think it was a Udemy and so I got this little deal on Udemy. In fact, you know what, here it is? It was with this guy. Check this out and share my screen. This is ridiculous. I took this course from this guy.. And I would wake up at 4am and I would I would watch this freaking guy with this stupid beanie and he is stolen annoying. But I was like, Dude, this is all I can afford right now. I'm gonna buy this freaking course. And I went through it and made a little bit of money. I didn't. I didn't grow to nearly what I wanted to or whatever but I was like, Alright, look, there's there's there has to be a way for me to put $1 in and generate leads and grow sales and I know marketing a little bit. And so I would do that for a couple hours in the morning. Go to my job for eight hours. Come back home. Keep going through that. Try to play some ads, spend 50 bucks, and then drive Uber at night. So I had enough money to pay for my ads that were failing and not making me any money. And eventually I just started compiling the skills. I did that with Facebook ads and all this other stuff and it turned me into a good marketer and made me some good money. But it was sort of like, I have to find the time we've had stay at home moms who have come out and be like, Well, where did you find the time and they're like, Hey, we I didn't find anything I made the time like I did this time. Man. That's cool. That's cool. And it took you a couple of months to get going. From the time that you started the challenge to get a couple of months to get set up and get going on. Did you find most of your early success on TikTok?

Tyler: Yeah, so it was mostly on TikTok so basically, for a couple of months before I made my first $10,000. That month basically I was posting primarily on TikTok and I'll say this because TikTok  isn't really a great lead source for me anymore. I primarily focus on Instagram, because what I think is like Instagram, TikTok is a great way to grow following right you can grow a following you can get it then send it in but you're honestly the sole purpose of TikTok should be to send people to your other social media because then they're going to convert on those platforms. Instagram is basically meant as a selling platform because you can close deals in the DMS.

Matt:  Everybody if you if you aren't like if your ears didn't just perk up when he said that I would lean in because he's about to drop some. Well, you did just Eddie's going to keep dropping some gold nuggets. But I That's huge. That's huge. What a simple mindset shift about how you think about these platforms. And I think that at that higher level, sort of, you're looking down on these social platforms at a pretty high level where you're like, This is the purpose here of this TikTok, this is the purpose here of Instagram. And you're so right that that is a selling, almost like they've set it up and established an E commerce platform on the platform. I mean, you can literally, you know, put in products and whole catalogs of products that you can sell inside of Facebook and Instagram. And they can pay inside the platform. And yeah, it's crazy to integrate with Shopify.

Tyler: All that Oh, yeah. I love that. I mean, I mean that the drop shipper in me loves that you can integrate with Shopify.

Matt: Dropshipper in you is dead. Long gone.

Tyler: six feet under, that's for sure. But yeah, I mean, that's pretty much all I do. And the funny thing is people ask all the time, what would you use for your recording and what do you use to make your videos and I'm like I do everything on tick tock I normally do everything and tick tock. And then all I do is I use a website to remove the watermark. And then I just posted on all of my other accounts. So Oh, yeah, you mentioned that suit. So YouTube shorts. I've grown like 1000 subscribers every month. Because of YouTube shorts. And it's just me reposting my tic tock content on YouTube.

Matt: Wow.

Tyler: Powerful, just super powerful, right.

Matt: Sometimes I wonder if Yeah, first of all, completely agree with the whole idea of just creating everything in TikTok like the ease of use, like I feel decently in tune with, like platforms and usage of platforms and user experience and stuff. Man, it's so easy to create a content inside of TikTok and huge green screens and use different music and, and duets and like all of that stuff is just stupid, easy to use. And then wow, so reposting your stuff just on YouTube shores. Here's what I've found. Like just to be real Frank is I feel like the numbers and sort of the organic reach of YouTube shorts has been less than expected. I still tell people to put their stuff on it but I was a little surprised that you said 1000 Each month coming from YouTube shorts is crazy.

Tyler: Don't Yeah, it really is. But yeah, I think I agree with you though, because I mean compared to Instagram and even TikTok. The viral reach just isn't there. Like if I have a viral video go on YouTube shorts. I'm only gonna get maybe 5k views but that's better than when I normally post. So it's like, okay, I guess it doesn't hurt.

Matt: Yes, yes, totally. I, I think that so, I recently was talking about and I wrote an email about this recently about this the social cycle that happens and how people need to be reposting their stuff. And what I've been finding is a lot of what a lot of like content creators or affiliate marketers will do, is they'll hear they'll get wind of somebody say oh, TikToks dead or Oh, Instagrams dead or YouTube shorts is dead. And it's actually this new hot thing over here. That's this is it now everybody's on. Everybody's on Pinterest. Now you have to get on Pinterest and then they'll put all their focus and attention just on Pinterest. And then by the time that they figured out how to do that platform, it's now like it's now dead like Instagrams. Now the big thing again, and it's just this cyclical thing for the last two years. And it's cool to talk to somebody who's been around for two years who could actually like speak and attest to that because I think these people are just are just making like people in the boardroom of Facebook are sitting down and just being like, Okay, here's what TikTok has done, they've overtaken our whole audience, we're losing ad revenue, like we have to copy this. So they copy it, and they come out with reels, and they launch it on Instagram, and then they bring it over to Facebook and then, you know, in whatever order you want to put it in YouTube shorts, and then you know, so everybody's now in the short form video content. And then somebody who's going to innovate with the next thing. And if you're on all those platforms all at once, it doesn't really matter which one's hot or which one just made an algorithm change and everything's different. And now everybody's getting traffic here because you're already there. And I feel like that's a really powerful Omni presence, a strategy that you're definitely employing by being on all of those platforms and growing big audiences on all those platforms. But could you speak more to like how you view TikTok as a platform to get people to your Instagram? Because a lot of people ask me they have this never ending question of like, well, what do I don't have 1000 followers?

Tyler: Oh dude, no, ma'am. I think I didn't hear anything new. So it definitely froze.

Matt: Oh, sorry. Nice. I'm getting a bad WiFi notice right here. I was just asking for it. People ask me a lot. I don't have 1000. I don't have 1000 subscribers on Tik Tok so I can't put a link and a lot of people that I know who are making a lot of money are there they're pointing people to Instagram during that time because hey, go to my Instagram. You can have a link in your bio anytime you want on an Instagram profile. Do you do most of your calls to action to follow you on Instagram or how do you look? What do you do to get more people over to your Instagram? 

Tyler: What I will do is to sync your Instagram like on tick tock legally. And then what I would do if you can't if you don't have enough followers, just say you know in your little bio to say follow me on Instagram. So do something like that as well. And then whenever you make your videos whenever you do, you know, put your head down for six months, you know, follow me on some message. Send me a message on Instagram and then maybe in the captions also, or comments say message me on Instagram. Here's my Instagram. So there's just multiple ways to do that. I mean, yeah, cuz that's what I don't like about tick tock, okay. There's a lot of things. But, I mean, I have like four accounts. I didn't really have four accounts because they just hate me. But anyways, we want to go into that book this I've restarted so many times. And in fact, when you guys messaged me to come on here, I had lost my Instagram account. My main account was 300k and I was paying okay, but I always create a backup account. I always have a backup account. So yeah, that's basically it. That's basically why I would suggest I'm digressing. You know, you just have multiple calls to actions to tell them to go to your Instagram. And then once you get moderately big, create a backup, definitely create a backup and save your videos here. So I know a lot of other affiliates, Camila, Andre, to name a few days lost their accounts once before. So you can be so dependent that you're always going to have those accounts. So just create a backup save it to your phone, because I have at least 600 videos plus TikToks all my photos saved so that if anything goes bad, I can just start re-uploading old content. And that's the other thing too is you should always repost sometimes if I'm out of ideas of what happened. I'll just go back through my old videos. I'm like, Okay, well that performed well. Let's record a new intro. Yeah, and then just re-recorded. And there we go. We got brand new content.

Matt: Yeah, totally. Man So did you get your Instagram account back?

Tyler: I did. They were I just got an I got an email and we're like, we mistakenly removed your account and I'm like, great, thanks. For three days I was gone. It was gone and I averaged 20k to 30k views per reel. 

Matt: Yeah, that's also getting stuff back from Facebook and Instagram. It's not there. They're kind of a disaster like that. But you have to play the game because of the degree of reach and yeah, it's just crazy. Jeez, man. Okay, well there's some huge gold delegates. Thank you that was like a little free training for people who are newer and trying to point people in generating leads but are unclear about that. That's super helpful. And also, you know, one of the big benefits of it's just funny to me that tick tock would even put that option on there. I've always thought that since they started, like zero to one and the Instagram one. I was always just like a man, and early on in 2020. We had people who had like 3000 followers or subscribers on YouTube, and they just put their YouTube link up there that they would start. They would do a ton of calls to action. Like go to my you know, go to my go to my YouTube for a longer version of this or go to my YouTube for the full version. And they grew like I know Thomas grew his YouTube, he was getting like five to 10 subscribers five to 10,000 subscribers a week at one point and it slowed a little after that, but he was just blowing up his YouTube, which is so powerful because you can monetize your YouTube anyway.

Tyler: No, I agree. And I agree completely. And I remember seeing those and I knew they weren't. Yeah.

Matt:  But I think the larger picture is that you're moving people and basically you're taking followers and moving them around to different places and moving them around to different places that you can find you on different platforms, getting them on your email list as well. Just moving them around to different different places so they can engage with the different places and then if that Instagram goes down one day, they've still got you on TikTok. They're still subscribed to you on YouTube. They're still on your email list. Right and Ryan's they're easily marketable. And then you can also be like, Hey, have you missed my Have you missed me on Instagram? You know, my Instagram was deleted or whatever. Andre did this when his big account went down he sent out a couple emails to his list and was just like hey, you know I lost my Instagram if you want to keep following me. Go follow this accounting gurus and he goes to the next account just as fast, so well, cool. Tyler for people who are in this. So you started this two years ago. I want to give you the opportunity to speak to people who are newer and who are starting today and here's some of the objections I hear. Okay. I hear it's a little bit saturated. It's too late, right people like Tyler who got in and 2020 they got in when it was good, and that's why they're so successful. And now, you know, it's 2022 and everybody's online now. And you know, there's no way I could be successful because all the good is now gone. You know, what do you do, what would you tell people or what do you tell people who come around and are just getting started now, and I want to build a big following but also want to grow a big business I would tell them.

Tyler: That year after year, that's something that continues to grow exponentially. I don't know the exact statistics but it's just growing so fast, and then nothing was being saturated. I hear that all the time. And the thing is it is like people think that they all have to promote the same product. They all have to go into the same niche. You can promote anything you want as long as it is an affiliate program. Like for instance, maybe you are maybe you go to the gym, seven days a week, maybe deliver you know, at the gym, basically. And maybe you want to start promoting or showing off you know different workouts and then start promoting supplements. You can do that. And you know, we'll just be in that. Basically that category is a niche with other people. You're not going to be competing with anyone who's promoting Like for instance, you know, maybe you're wanting to promote how they're built a stock company or something like that. But maybe in the wealth niche, or maybe you're not even competing with people that are promoting beauty products, okay, so no, it is not certainly not saturated. And keep in mind that I wanted to give up many times. I wanted to give a bowl I like especially those first one to two months that I was always doing. I'm like, is this another flop? Like dropshipping Yep, I'm not saying dropshipping doesn't work because it's much harder. It's just much harder. It was harder for me. But um, let's see. Let's see. So yeah, I mean, I wanted to give up. I had a good support system and I was determined. Like I said earlier I had huge pain points. That was motivating me to get out of a situation where I was always hungry. And each time that I failed like how you were talking about you know, you were doing Uber and you were trying to do your Google ads. If you learn things you learn every time you fail, learn from the noise. That's how I think you should be acquired. You know, it's not a classic quote, it's like Kanye or someone said a problem. Basically, you know, they're not failures, they're lessons.’

Matt:  Yeah, sounds like something Yeah, yeah. Yeah, I totally agree. And I think that I think the saturation argument Yeah. I, I think for people who are getting started, I would just echo what you said. There's, there's, I don't wish I knew how many people are coming online every single day. And how many people are joining TikTok every single day on Instagram every single day. It's absurd. And somebody asks in the comments, I thought this was an interesting way to say it. He asked let's see if I can find this comment. So there's no ceiling to this business. I would actually be a little bit contrarian. I would say there is a ceiling, there's probably a ceiling for everything. But the ceiling is higher than you would probably ever imagine. And it's the ceiling I can assure you is high enough for you to live a really amazing life and have a really amazing business. That's for sure.

Tyler: I mean, cuz I'll say like, one of the most popular ways people do affiliate marketing is blogs. And there's one blog I think I follow where she actually did just that one. So not only when you get sponsorships are larger than your accounts. will grow or blog grow, for example. But you will also know, you'll be making a ridiculous amount of money and affiliate marketing as long as you're successful. I mean, for example, the blog that I follow, she makes $100,000 per month by promoting affiliate products. Obviously that's like not everyone's going to have that success. But still, like if you are determined, you put your head down and you beat them. This becomes what you breathe, essentially. It's possible. Anything's possible. It's just how bad you want it. How bad do you want? That's it.

Matt:  Yeah, and I think that the learning curve, there's a learning curve to it for sure. But if people really actively run after it, and learn it and get the best mentor I ever had 10 years ago, he described it as you know, if you he was in the context, talking about copywriting, but he was like, Look, if you want to get really good at marketing, and if you really, really want to be able to make people make buying decisions. And you want to make some money online. You haven't you can't you can't approach it with a mediocre sort of, yeah, this would be cool kind of approach. He always said to me, “ You've got to become obsessive, like imagine the ways in which professional athletes are obsessive and become their whole life. And it'd consume their attention. They become enthused with it. And sometimes people are like, Oh, but that just seems like, you know, unhealthy or something and it's not really it becomes like you would probably say like it becomes a habit. And I look back on the last 10 years of of my life and people think that I work a lot, and I do I do a lot but but I look back and I think through my college days, and I think through shortly after college when I would text friends that I graduated with and stuff and they'd be talking about playing NBA 2k Whatever 15 and on Xbox and they're like, Hey, you want to hop online, we can put the headsets on or whatever and like I haven't owned I haven't owned a video game console since I was like in high school I think and and even then I was selling shit on eBay. And I spent all that time that other people had hobbies like that. My hobby was just learning how to market and sell online. became like this fun sort of surgeon. I even have to the point where like, it's just like a fun hobby for me. But it bothers people. It bothers people in my life sometimes like my wife or like my family or friends or whatever. They're like dudes, just not working. And I'm like you feel bad. That I'm working. I am happy in my hobby world. Because I've learned to take this as a hobby and I became obsessed with it like there's people who golf for six hours a day, and it's their hobby and they have fun with it. And I just can't right now legitimize spending that much money on golf as a habit. I'm going to try to make money from my habits. And it's just it's funny how that like that word people are like bothered by it and they're like upsets them or makes them uncomfortable because they they can't stand their work or they can't stand what they do. And and I just think if people became obsessed with a hobby of making money on the internet, and and studied it and became obsessive with it the same way they do with their golf game or buying that new chip or that new pitching wedge or whatever, you know, I don't know if it would work the same.

Tyler: 100% I'll even go into it like it's funny because people will see others that are having success. And they'd be like, they'd rather just turn a blind eye to it. They were like okay, well, they're having success. So I've I've lost friendships, unfortunately, but maybe isn't really Unfortunately though, at the same time, because well like for example, I had a friend who you know, he he was he was also working in a bank and I was like hey, you know you're you go to the gym a lot. You know we can help you turn it into a fitness influencer. I'll find a product for you. I'll do it all for you. Never any interest. Never any interest. And so if you just start, we started over time, I just stopped seeing him. Adventure hands, you know, made a falling out but still like it's just like I was willing to put in the work and time and trying to help you and whatever. But I think there was a part where there was kind of like an envious like, you know, I'm in like I'm obsessively trying to create content. I also want to drop this tidbit of information that I create three days a week. Okay. Tuesdays, I either create a YouTube video and then I send it over to my editor on Fiverr for some 50 bucks. Really not bad at all. He does so for a 10 minute video for 50 bucks, not bad. And then he makes my thumbnail too. You can't really get him but anyways, so Tuesdays I do that or I create a blog post, okay, because I'm probably in the blogging, more affiliate products. Yeah. And then Mondays and Wednesdays, my schedule pretty much remains the same. What I'll do is I'll batch my content, and I'm not sure if, you know, I used them. I'm sure you're familiar with that. And so basically, I'll explain it for any newbies, that are basically I do a bunch of content research and then I basically make eight or 10, TikToks in one day. And then I'll save them all to my drafts on all my other accounts. And then I will post those daily on other accounts. And then I will do the same thing on Wednesday. So then I'm making 20 TikToks. And then I'm done. I'm done. And then I go live later and then I'm like you know don't do whatever else I have to do like we're keeping a heap of people. But whatever else business wise I have to do. And then I'm done. That's it. That's my day, one to three hours a day. Three days a week.

Matt: Crazy. Crazy. That's super cool. And that's super cool for a myriad of reasons. But the batching thing. I see so many people when they post videos, they're like, oh, this person wears the same shirt every day of their life. No, hey, they made 20 TikToks on Thursday.

Tyler: Exactly. It's funny someone commented they're like, I Tyler you're like you need to do his laundry or something. Mike I made that video months ago man you don't even know and so fun fact I actually. So in January. I had a hair transplant while I was there, and it was so great. It's been great so far, but I'm trying to grow my hair out now. I'm trying to be like them or something. But anyways. Like, I was like, how am I gonna make content? How am I gonna make content all during all that time? So right before I would go, I would just put my phone up and then I would just walk in a room and I'd be like, and I would just do that. I just do that like 10 times. Different shirts and stuff like that. And then when I was covering, I would register, you know, do screen recordings or whatever. I can just put them all together in my phone and then just, you know, alternate so it doesn't look like I'm wearing the same shirt every single time. That's it. So I was I didn't I was more. I was just thinking ahead.

Matt:  Yeah, I mean people think through all these different excuses. Oh, I can't do that because of this. That's hilarious because I never would have guessed I looked at it. I mean like I don't study your content, but I've looked at your content. I wonder about your channels and stuff. And and I've always just thought like wow, we'll just want a stupid simple way to intro video. You just walk in and there's a little headline on your screen and you're just like we were at our last mastermind. And your Andrea did. She's from Peru as she did. She did a talk that was headlined and I thought this headline was so gangster she was like the headline of the talk on her PowerPoint was mastering Tik Tok in 2022. AKA how I made six figures on TikTok without talking and, and it was just like, I was just like damn, it might be the best headline I've ever read. That's pretty good. Yeah, yeah, it was good. It was good. And the talk was really really great. But it goes to your point, just like you know, you've got a little headline thing sticking above your head and it's just like the video will talk for me or whatever, you know.

Matt: We were just also talking about how headlines like that and stuff are really useful for going live as well. Like have you ever seen the people and we can start to wrap up here but we are seeing the people who go live with a green screen of their notes. App. And they have like, you know, live and the green screen has a headline and it's like, I'm a leftist who hates Trump debate me you know or something like, all the time I see it all the time and it's like or they'll put like, so we were doing an example yesterday  our Blueprints call. We do a webinar every Thursday. And let me find my note. My phone's acting up. But on my notes app, I basically pulled open my notes app and I wrote a little headline here it is. That was okay, so it said like get my $37 eBook for free and finally learn how to get your dog to obey your every command. And I took a screenshot and then put put it up as a green screen behind my head and I was like, Look, if you've built an audience of people, you don't necessarily have to say into the camera, everything you can as people are scrolling, okay, they're scrolling or scrolling or scrolling and they grab one little headline free and they grab an ebook and train my dog free eBook train my dog. Okay, it's usually $37. It's free. I got that in about three seconds just looking as I was scrolling. Okay, what am I here for? You know, and you start and I just think people with their level of creativity you guys have to everybody who's watching this you need to go study people like Tyler and Andrea and Josh and just people that you've seen in our community and how they do this because there's people out there content creators who are so skilled there, if ever talking, sometimes not talking and just pointing and giving really good copywriting and, and your copy at the beginning of your videos is so good. Some people are like well I do something similar and I and then I'll pull up and like somebody like yours or I'll pull up in this guy's hilarious I don't know if you've seen this guy but it's his TikTok  is Dave's weight loss. And he's reading scripts that I'm pretty sure he found these scripts on YouTube and he's literally just reading them verbatim. And his headlines are so damn good. He starts out with like, five foods that you should never eat again or five alarming signs that your blood sugar is too high. And he just reads right into the camera and his headlines are amazing. Three unusual secrets to lose weight fast you haven't heard before. And so he goes and then if you look at his links, he's just promoting some sort of clickbank affiliate products if he's an affiliate marketer, but he's got 537,000 followers. Yeah, he's got 530 years. Yeah, he makes decent money. I'm sure.

Tyler: You know, I do. I want to mention, you know, I mean, like, like you said, like, we're talking about headlines. That's like, your, your intro, and the first like, three four seconds of your video are gonna determine if they're even gonna watch the rest. So it's your highlight if your headline is not and the thing is it is like I really wasn't good at it. In the beginning, I would just study other people and work on payments. But the more that I did it, the more it's like a muscle, you know, it just like just like, just like a bad I mean, just doing affiliate marketing where if you're doing content creation, I couldn't talk in front of camera. I didn't want to talk at all. I was scared of my voice. I mean, three years ago, I was trying to start a YouTube channel. And I'm like, I don't like the sound of my voice. And I do this. I keep doing this. And I just kind of got over it. But the more that I did it, I was like, Okay, well, what if I talk like this instead? Or what it's like this instead. And so it's like, you start to there's a point, I don't even know like a precipice or whatever, where you're just like, Okay, well, I can either give up or I can improve. And, well, I guess I improved so I guess that's where I'm you know, that's why you're here. Yeah, it's, man. That's super powerful. I'll give you the last word. We'll wrap up for the day. I'll let you get back to it. You know, for people just starting the challenge today, people who have just created their first tic toc and you're two years later down the road, what would you say to those people?

Tyler: Just keep doing it. consistently do it.  You know, you don't have to post every day. Don't post every day. I mean, because that's exhausting Troy batching Hi, I highly recommend batching you'll feel much more energized you'll be you won't be burnout. That's that's a thing too. And I've seen people like Gary Vee post three to four times a day on TikTok. Don't do that. You're just gonna burn yourself out okay? Just can't just show up consistently. To work consistently. That's what I do. It worked. And I'll hopefully make a lot more money this year by being consistent. So that's cool.

Matt:  If you've been anything it's been it's been you've been consistent for sure. And that's what I tell a lot of times on top people is like, hey, we might not be the most gifted, the most talented, meaning I mean Legendary, but we are consistent. We've been showing up every single day for five, six years now and that's what we do. So anyway, Tyler, thanks, man. I'm gonna put your Instagram for people to follow you and thanks for coming on again. We'd love to have you back a few months down the road.

Tyler: Sounds good man. Thanks for having me on and I look forward to next time.

Matt:  Cool. See ya. All right, guys. Here's Tyler's Instagram. You can follow him just shoot a message and you can follow him on Instagram. And let them know they found them there. Give them some love. And let them know what was powerful about today. Thanks for tuning in guys. We will be back on Monday. Same time, same place, same everything. Just just consistently showing up just like Tyler said we're taking his advice. We'll see you guys on Monday 10am Eastern. Have a good weekend. You know if it's summer and you have nice weather and it's warm out. Find a pool to relax.

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's your boy Dave sharp. And I am coming to you live from the beaches of Florida. As you can see, I'm not actually at a beach but it's not too far away. It's not too far away. So my friends we got somebody who is on the show this morning who I believe. I believe they are not from the beaches of Florida. If I'm not mistaken. Let's go ahead and welcome my friend to the show. And Venus. Welcome to the show, my friend.

Edvinas: Thank you for how many days

Dave: You're very, very welcome. Your friends call you and Venus tells me where you're from. And where is that name? Where is that name from? It's a name that I've never heard before.

Edvinas: Yes, my name is Edvinas and I'm from Lithuania. Nice. It's like it's Europe, multi countries. You know, some people don't know but define.

Dave: Yeah, no, I know about it. And it's actually the world that is learning more about that area of the world, obviously. I think because of what's going on over there. How far away are you from Ukraine?

Edvinas: Not so far away. We have a border between Belarus. Yeah. And then and then Belarus and then Ukraine.

Dave: How do you deal with everything that's going on over there on that side of the world? 

Edvinas: It's actually overwhelming. You know, it's not fun to have a war going on. So, you know, not far away. So it's a little bit concerning, but I think it's going to be alright.

Dave:  Well, I think the Ukrainians are gonna kick, they're gonna be okay. I mean, sometimes somebody needs an ass weapon in life. I'm not. I don't like violence at all. Everything before violence, but my God, my thoughts and in wishes are that Ukrainian put the smack down on those sons of bitches. But anyways, let's move on because we're not here to talk about that. But my lord, it's really nice to talk to somebody who is from a totally different parts of the world in its man, you know, we all think that it's just I love to put try to put myself in other people's shoes to just a man what it's what it's what it's like for you what it's been like for you to start your business over and Lithuania. I mean, I know what it's been like for me to start it in St. Petersburg, Florida. You know, but tell us a little bit about your journey and then how eventually you came to find Legendary.

Edvinas: All right. So I started my journey from 2017 to 2018. I was interested in spirituality and stuff, you know, I created my Instagram, because of spirituality. I was interested in double energy, you know, that woo woo stuff. But later on, I realized, you know, that woo woo stuff you know, it cannot work without the money, the business you know, you have to come back to the earth. Learn about the technical stuff, you know it, learn about money about business. That's why we are here so I found you guys legendary on Tik Tok. And I'm actually very glad I saw a girl and she was talking about Legendary. I was like, wow, that resonates with me because when you're feeling that energy, it's something like it feels like home. Okay, I decided to try it. Wow. And eventually it worked really well for me. 

Dave: So you started off in spirituality. You realized that you needed a product or that other people out there seeking spirituality needed to learn about money? I wasn't saying that that niche? Were having a hard time monetizing and finding products to sell or what exactly did you do? Are you still in the personal development and spirituality niche? Okay, okay. That's the missing still in multiple niches in spirituality. You're also saying you're doing some money online. Is that correct to create other niches that you're currently operating in?

Edvinas: I'm on personal development. I'm making online may find you online and so on the spiritual side. So at the moment, I'm doing tarot readings, spiritual stuff. No, I love it. But also I love to make business plans. Make money to learn all that kind of stuff, you know, personal development, motivation that's what's motivating.

Dave: Yeah, okay, perfect, perfect. Well, this is great. We're talking to somebody who's now you know, who's operating in multiple niches. So what did you learn here? At legendary one What do you do incense coming in contact with us? That working maybe that you weren't doing before?

Edvinas: So what I'm doing I'm actually implementing all my spiritual strategies, that manifestation strategies in this business, to make that money and actually live those dreams now to travel all around the world. So what I'm doing is actually learning about the business from my spiritual side. You know, I have to operate between those two. That's actually quite challenging, but so I can share a little known strategy and my manifesting story. 

Dave: Yeah, let's go over a bit of your strategy.

Edvinas: So I think the number one thing is to be consistent. That's the number one thing for me because even if I would not be consistent, I wouldn't be here today. And another thing is visualization. It's like you have to know where you're heading. You have to have some goals where you're heading, because if you're not, you're like that and going between the trees. You have to know where you're heading. Yeah. So yes, that's the main reason why Yep, yeah.

Dave: Well, that's that. I'm pulling up a couple of your accounts right now. These must be a couple of the accounts that you had started back in 2017. Is that correct?

Edvinas: Yes, yes.

Dave: Okay. Have you changed your content or what have you changed? About the strategy? Since being a part of Legendary Have you started to use a sales funnel and you've started to do affiliate marketing so your monitor is something different about the content that you're that you're doing differently? What are you doing? What sort of tips can you give people? That is working really well or that you've discovered has worked really well? Are they now doing differently? That's working really well? Give us some strategy tips of how you've grown these accounts, because you've got, you know, these positive life secrets on Instagram. You've been an underscore magnet, both of which have over 100,000 followers, and then over on TikTok, you've got a wealth coached win. And then you've got Edwin digital marketer. So are these four? Do you want me to pull up one in particular and do you want to talk about some of the spirituality ones for a second? Just what's working right now and I want to talk about if somebody was to get started with an account today, what would you do differently today that you did when you started? 

Edvinas: So when I started, it was like spirituality, like positive messages. You know, I started from here, and then I realized that people love motivating, motivating stuff by deleting messages, and etc. I have a lot of videos that I reposted. Yeah, our people and they love it. Actually. That's a win-win situation because they love it because it shows that because I can really share that message. With the world. And that's what works, guys, you know, people love to see that entertainment. And actually, sometimes I post an ad that's going to my affiliate link, right? Yeah. And then the magic happens or not. So people love to see that motivation content, and then they're willing to take action because of that, you know, the thing.

Dave: Right, right. Right. And it's such a simple strategy, right? It's really how the biggest accounts in the world grow. And I'm glad we have somebody here who we can talk about it with because it is a. You have to be careful when you're using other people's content. First of all, you have to make sure that you give proper credit. So let's start with the absolute basics. How do you repost somebody else's content without, you know, infringing on our rights? Or how do you know what content you can repost and what you can and what need to do if you decide to repost somebody else's content? Use a video maybe that's already been going viral, and you just want to take advantage of that. And post it on your profile and get some of that, that viral love, maybe where do I need to make sure that I do if I want to use somebody else's content?

Edvinas: So you need to reach out to those creators because again, the relationship and sometimes if you don't ask you have to put that message that the me if you don't want this message to be on the stage now and I will remove it. Now you have to make it crystal clear and make sure that this content belongs to them and not yours. People might see that. Okay. Okay.

Dave: So what about what about all? So just giving credit? I mean, because that's, I see that you've done that in your post right here. You said credit to the blessed woman underscore X. If you give somebody credit like this, do you also need to reach out to them and say, Hey, can I repost your content? Because what if they reposted the content from somebody else? And it's not even their original piece of content?

Edvinas: Yeah, so you need to always reach out to them. Sometimes they don't like if you post that content, that's okay. You just remove it. And, you know, sometimes you have to be aware of that because some people don't don't live up to that content to be reposted. 

Dave:. Can I just tag somebody, instead of reaching out to them? Can I just say credit and just tag them like you did here and not reach out? To him?

Edvinas: You can do it but be allowed to be extra safe. You can reach out and say no, thank you. You have a lot. A lot of great content. I love your energy. Can you repost your content and just do it and if they don't like what if you post that video if they don't like it? That's okay. You just remove it but most of the time it is completely right.

Dave: Right right most of the time and I explain this so everybody understands it most of the time. I'm going to be fine with you posting my video especially if you're giving credit right here because now people can click over to my profile, which will know if I'm not logged in, or they're not there, but usually I can go over to somebody else's profile. Okay, I can click through to somebody else's profile and I'm going to get traffic there because of somebody else's post, right so I'm gonna get traffic to my website because of, you know, because somebody else reposted my stuff. So I love the fact that you're using other people's content in a way that is, you know that when you're giving proper credit, or you're reaching out to somebody and you're saying, what I would do just so everybody if everybody's because I've done similar things in the past. I would just say I would tag the person and then if I wanted to be extra safe I would send them a message that says, Hey, I just reposted one of your videos. Love your content. Let me know if you want me one day. I would just say See guys, here's my strategy with business is shoot first ask questions later. Right. So a lot of you are hearing this and I just want to give you very crystal clear a shoot first ask questions later strategy because 99.9% of people are going to be happy that you reposted their content as long as you give proper credit at Vienna. Would you agree with that? 

Edvinas: Yeah, definitely.

Dave: Perfect. How do you get somebody else's content off of their profile so you can then post it on to your profile?

Edvinas: Most of the videos are from tick tock so you have to copy the link and just go to the website and just download it.

Dave:  Is there a fan that you use?

Edvinas: I'm just using a snap stick app. Okay, you're right, right, right.

Dave: I got you. Right, right, right. You're right, right. Exactly. Okay. So not only is SnapTick the tool and this tool has like, golly, they must be getting a lot of traffic because like so many people in our community are using this tool now. It's really something alright, so anybody's content you can go and get it off of their profile and and take in folks just so you understand. Let's go over here so I don't know one of my old time not friends but just somebody that I know. Crap. Alright, something is wrong with my Instagram here. Go over here to somebody who has been posting content for a long time as a very well known in the industry. And now he's posted and the majority of his content is coming from his podcast. But this guy grew his account through the same strategy. You could go deep down in there and find it. I'm trying to find other people that I know have grown there, their channels this way. So some examples. There's the monk, what is his name? He's the guy who used to be a monk. And now he creates personal development content. I forgot what his name is.

Edvinas: I think it's Jay Shetty, Jay Shetty.

Dave: He's who built a lot of his content and you can see a lot of his stuff they do all kinds of creative stuff. They even act things out sometimes. But a lot of his content as you can see, and he's even got it somewhat organized here to where every third post, he posts like an inspirational piece of content. And then every third post he posts something with his face in it. And then every third post he posts a like some sort of an inspirational statement or you know, sentence phrase motivational phrase. But you know, this is a great example. Of another person another account who has absolutely capitalized on 10 other people's viral content. And you can see that he said via he just tapped he didn't even tag he just said via AngieMurray_1977 on TikTok, you know, so he's given credit that way. I'll tell you another person who does this as absolutely, absolutely blown up to over 70 million followers. Is the Snoop Dogg folks, the chronic one, the one who there's not a whole lot of people who smoke more blunts than his guy but somehow he and his team have grown his account over mostly using other people's content. Now at Venus. I have pulled up a couple of powerful examples. What do you say about these influencers and celebrities who are doing the same thing? 

Edvinas: You know, they're getting a lot of traffic in this way. People love it. They're watching videos. And that's that's great to build your account to millions of followers this way.

Dave: And Snoop by the way is never in any of his videos talking occasionally. He's in one smoking a blunt listening to you know, some music but it's not like he's actually talking every single post. This is clearly run not by Snoop, but somebody who knows what they're doing. And they've just, you know, why would a celebrity want a big account so they can, you know, tell people where their next concert dates are and suddenly they'll sell their swag, all this kind of stuff. But it's the same exact strategy that he was talking about. Right? And you can if you look hard enough, quite frankly, probably a lot of the accounts that you follow, are using a similar strategy. What else should we know? What else can we learn from you today about this strategy? How about the multiple accounts? Why do you have vino? Why do you have multiple accounts? Is that legal? Is that okay? Or would somebody be crazy to only have one account could you speak to that a little bit?

Edvinas: Yeah, so I think you can have as many accounts as you want. Maybe there are some kinds of rules, but now that's what's working, you know, the more accounts you have, the more you're going to get and this is my profitable mindset account. They started this year because I didn't know anything about TikTok. I was only on Instagram so TikTok, that's all my original content here. Okay. And here, I know that I collect content and try new things, experiment, what's work. I see that it's really good that people love that motivation. You know, they love entertainment. That's what's working guys. Now they're watching that and even if you have two accounts, three accounts, four accounts and you post the same videos and think into your pages and that's, that's what's going to work if you guys.

Dave: Yeah, it really makes a lot of sense as I'm sitting here listening to this and as I as I'm hoping that everybody else is sitting here saying to themselves, well, why do I only have one account? Right? I mean, you gotta be listening to this thing. And why do I only have one account if you only have one account? Because it's like, you're right, you just double your traffic. No. I mean, maybe you do, maybe you don't double your traffic but you're able to test different things and I think that's what's really so cool about this is exactly your strategy. On this page, you're doing nothing but your content. So you're you're dialing in your messaging, you're telling your story, you're getting your you're still and you're getting a benefit from it, you're still driving traffic and likely making sales from this. But if but then over here and these other accounts you've got, you know, the other stuff that you want to create you want to create just very generic spirituality or you want to you want to create, you know, very generic, that that's not specific to your own story, or financial advice or business. It's just, it also gives you a place to try and test different things right. That's what I'm seeing. Yes, with only one profile, you might begin to confuse the messaging if you tried to do everything on one profile. Do you agree with that? 

Edvinas: Yes, definitely. That's exactly what I'm doing and actually, why? Because the videos on TikTok and when you see the videos are going viral, they repost that video on my Instagram accounts, and people will love more because the video was performing really well on TikTok and this video is probably going to work out also on Instagram. 

Dave: Brittany says with a counselor like this, are we still putting our links in the bio or is it more of getting the following Randy Adams, you're looking in like more at a later time? How would you answer that question?

Edvinas: So I put the link on my bio. You know, you will still have traffic and also you can have some kinds of ads. You know, you can put your anything you post any kind of shit, you know, you can post the ad and people come to your link. Now, the traffic will flow. If you're tracking the people in your page with that environment stuff. That stuff is going to blow up. 

Dave: It's crazy. You can't overthink it. You know what I mean? You can't overthink it. You can't overthink your content. You gotta move, especially somebody like you who has multiple accounts that you're managing. You can't can't overthink it, right? You gotta post it. So how do you make decisions about what to post? How do you when you're researching when you're like what is the process of finding a piece of content to post it a piece of content look like for you?

Edvinas: So when I'm a spiritual person, I always think and feel what the next step will be, what people will like now, if you mess up the content people will sense that this content is not really good. You know, you have to find what people like, what kind of motivation counts and like you know, you have to be more empathic to feel what our people are going to lie and this is like that content. Oh, it's going to be really good. Now people will reach out to us, we'll say how to do that stuff, how to make that stuff and you're giving value to other people. And they will likely maintain a relationship this way because you reply to their message. And you know, you make that business partner or whatever. So yeah, you have to put energy and effort into doing that because now attention is actually, you know, our greatest asset, you know, people are bombarded with all the things on the internet now. You have to know which content you know people will like.

Dave: You got to read the room, right? I mean, read the room, tell what's going on in the world. What's going on people's lives right now. You know, I mean, part of it is about Yes, being an empath, but trying to just put yourself in other people's shoes, but one of the best places you can start is just what are you feeling? How do you feel, how do you think? Are you frustrated or in pain? Are you afraid? Well, all those feelings that you're having, that's the best way to relate to other people is to just talk about that, because likely they're having them too. And you can say well, hey, look I didn't have the money for retirement. And so I wanted to start learning new skills. Maybe you might want to, I don't know, but this was what I was afraid of. And you really don't have to be a mind reader or even an empath to do that. Because you're you're you're simply you are your best customer. You are your customer. You know what your customer is thinking? Because they're thinking the same things you thought, you know what your customers are feeling? Because they're thinking they're feeling the same thing. Still feeling why well, because we're human beings. Right? And so it's related to people. I think it is because we overcomplicate it, but Edvinas, you're absolutely right. It's the most important thing, because if somebody listens or reads, my content in it rubs them the wrong way. Or it's like it'd be like it'd be like posting a picture of an assault rifle on on a on a national holiday that that was like a memorial day for people that had been murdered by guns. You know, it's like people don't read the room that we have to understand and you know, you have to understand what's going on out in the world and just pay attention to what's going on in your own life. You know, people right now in the world, which is weird because we were just in a, in a crazy market. Well, we've got a war going on over on one side of the world. We've got, you know, a recession that's about to hit the world. I mean, people are, I'll tell you what people need right now if they really need to upgrade their skills.

Upgrade their skill sets and stop relying on other people. And I'll tell you, that scares me that I don't have enough skills , so, you know, you should be afraid to do that. You don't have enough skills, right? It's so easy to relate to people when I look at just my own fears in my own life story. Then I can start talking and connecting with people easier. And Venus. That's what I found is, you know, I just have found that when I tell my story occasionally not all the time, but occasionally to my followers and I let them know a little bit more about who I am and kind of when when I'm doing that's a great opportunity for me to bond with them too. And I can give them edutainment content 90% of the time, you know where it's just educational and entertainment. It doesn't have to be about my story, it wouldn't have to be about me. But one out of every you know, occasionally too good. Your right to humanize yourself into encode passion to your audience. And I really think at Venus, you talk about spirituality, you talk about you know, being empathic. I really think this whole marketing and sales thing comes right down to that right there. It's not about a special trick about a special thing. You're going to say that's going to make somebody buy from you about them feeling safe with you. It's about them feeling comfortable watching your content. It's about them feeling safe like the UK like, like you get it like they're under. If they don't feel like you understand them. They're not going to buy from you. So it's also about showing compassion, showing that you understand what they're going through. And people will just throw money at you if they feel understood. And if they feel like you get them unlike most of them you know, friends and family who usually our friends and family can sometimes post on us or we feel the most criticized by them. So that's why human beings are not just in this industry. Human beings are always searching for validation. And love and understanding. Again, because a lot of times we don't feel that our own homes are our own. You know, friends and family. I'm serious. Just, it's so true. So what do we do when we start a business? What's the biggest complaint that a lot of people have? Well, I'm not getting support from my friends and family. It's because it's easier sometimes to just for whatever reason, there's an emotional, there's emotional baggage there or our friends don't want to see us doing better than they are. I don't know what it is. But you know, understanding somebody comes to our community and we say, we get that I understand my friends and family were a little critical of me too. And now I don't even have to offer a solution. Went through that too. And instantly you feel understood. I don't have to solve your problem. I don't and that's what we're missing more than anything. In this community. We think that we have to solve social problems over time. And one of the biggest things that we need to do is we just need to make them feel understood. Make them feel like we understand what they're going through that empathy of Venus, what would you add to that?

Edvinas: Yes, exactly. I agree with you. Everything is energy. You have that connection when you're talking with another human being you're exchanging energies between and when you give something, feel something you know that warm energy and they are likely to believe in you because you make them feel like home and they will likely open up and talk about their ideas. You know, if you have that compassionate energy, you don't need to say steal anything from people now just give that good energy and compassion like you say.

Dave: And that comes through one video. It comes through on video does it? Yes, it does. It does. It keeps your own video to some of you who are not talking at all in your videos right now. You're only posting as you go. You know, as you get more comfortable as you get the ad and then maybe you go live and you should begin to tell your story or even in short videos you and it's such an opportunity. We can even do it with text. There was a fantastic video that was with me the other day. And it was something that I see a lot of network marketing women are doing but it's working. It's working. And it really is just to actually show it to you right here. It's really a trending thing. That's going around on TikTok but check it out. Like that you see how she's telling the story through text. She's doing it on top of a trending sound. Okay, she's doing it on top of a trending sound already on TikTok. But she's telling that story that I was just talking about. That Venus has talked about where you're showing empathy but you're showing empathy through telling your own story. That's, that's a great way to show empathy because you're opening up your heart and you're being vulnerable. And that that brings people closer to you doesn't push them away. It brings them closer. Let's watch the rest. It's just a simple retelling. It's empathy. And that is an example of it being done without even any words being spoken just right there on text. And it looks like you are doing a lot of that too. On your personal account words are telling a story and stuff on text. Are you doing mostly all text and music? Are you doing no voice over videos or are there some where you actually are speaking?

Edvinas: I'm actually using like the video that's going to inspire to to bring that emotional fire and that's what's working. You can also do a video we are talking about that's actually also good, but like the entertainment, the music, the dances, you know the energy you are trying. 

Dave:  They do, and that video that we just watched was, you know, there was music. There was a visual, we were able to watch her at the same time, and that's highly engaging, right because unfortunately with social media, human beings are a bit like addicts. It's gotten higher. As with anything with anything, it's not just drug addicts. I mean, if you were taking any sort of medication or anything and you took more and more and more your tolerance was high. But man, we've become like that with social media, haven't we to where we just it's like, it's like, if it's not multiple things going on at one time on the screen. It's like it's not entertaining. Oh God, where are we going to be in another two years and Venus? Where are we going to be? You know what I mean? Like? I hope we're just all so rich that if it's crazy, we can just check out if we want to you know what I mean? I'm just like. Do you have your prediction? Where the hell is the internet? And where are people going? What are we going to be interacting with a couple of years from now? What do you think?

Edvinas: I think it's going to be a split between the people who are stuck in the old patterns. Now the old corporations know that stuff. And people and other kinds of people will be higher. They will experience more compassion, more, you know, spiritual things, more love. And exactly now I think we let in the internet also. Now we have a lot of fear going on. But also we have a lot of compassion and love at the same time happening and people are choosing the groups with love and the fear and seeing that in the Internet right now.

Dave:  Wow. That's a very unique perspective. Very, very interesting. And you know, what I love about that answer is that it had nothing to do with a specific blank form or a specific social media company. No matter what comes and what goes what you just said, will always be here, won't it? Yeah. People who are fear mongering, and they'll always be people who are showing compassion and love. And I would say the same thing. I would say the same thing is true for this industry, right? There are people in this industry who claim to be teachers and gurus, but they are you know, they are they're they're they're not compassionate. They're not you know, they're they're they're, they're, you know, they're fear mongering and they're there. They want to make you dependent. And I think it's really important to strive to be independent as a marketer, and especially in this industry. Because you are, sir you are free. You can go and be an affiliate as you are for multiple you are an affiliate for legendary marketer, is this true? That's exactly but we are just a see just one of the appetizers on your table, right you're in and that's mainly because you're in multiple, you're in the spirituality niche personal development niche, but understand my fears. You need to remain free, you need to remain free. And you know that that is that is both a mentality and it also is in how we operate and so if we wanted to and we want to be free people, then you know, both the mentality that we have, which I love, compassion, love, not fear mongering and as well as people that were concerned with we need to be real careful. But also in the kind of as your whole business philosophy right it is freedom, independence, not dependence needing sort of business model that can create a prison a jail or or can or others can be in control of your business. Someone that in the future is probably not the smartest thing for example, all of these drop shippers who had touched on their business because they couldn't get their product in from China and then they were sitting in shipping all this stuff. So what do you think about the business model itself, the deep selling digital products and of course, selling information, coaches, core courses, coaching and events and of putting in those talks just for anybody who's new. Talk about your perspective about the business model itself, versus other physical product business models on the internet.

Edvinas: Think digital, that's exactly what is going to work out in the next 10 years. 20 years. Because people love that instance. They want to buy it and they want to get it right now. Not tomorrow, not next week, right now. And also people have knowledge and because the more people want that knowledge that coaching and I think that's what's going to be in the next 1020 years. Digital stuff is going to blow up even more.

Dave: People really think that they're late, you know what I mean? It's so early that there's literally no one right? I mean, these politicians and governments around the world don't. I mean, people are innovating so fast. They cannot keep up, though. We are at the early stages. I agree with that simply also because I do think fear is always there and fortunately, and I think more and more people are gonna see laziness, all that kind of stuff, whatever. I just think people are going to want to be at home more. I just think we've proven that people want to be, they would buy a home they would prefer to learn at home, they would prefer to watch movies at home they would prefer to just be at home with their families, their friends, and access things digitally through their phone. I like to ask you about spirituality and mindset and business. And in this business what what can you tell us about the importance of all the dynamics, not the mechanics, everybody comes into this business thinking Joe the mechanics just show me where to press what to push and what to set up and, and you know the first time something goes wrong you know, a lot of them will have a breakdown, not a breakthrough because there was no you know, they just thought well, this doesn't matter I'm not I don't mention, or even pay attention to my mindset or my my energy. You keep talking about energy, such a powerful conversation, but it’s hard for me to understand energy I've really ever talked about it or had anybody explain it to me or maybe I have great energy and I don't even know it right I don't want to make people feel stupid either. Like they're capable of being a great energy and all this but I just wonder if you would say a little bit about the importance of those dynamics. What is spirituality to you, and how does it apply to your business?

Edvinas: Yeah, first of all, I think we need to know that energy flows where attention always goes. And where you put your energy into, it's going to grow no matter what now, it's easy to spot a red car. If you're always thinking about the red car, you know, it's all if you always think about you know, you got to see opportunity. That's how it works. You are putting that energy you know, you're tuning into a radio station, and you're saying Bring me opportunities. You're just asking the universe. Just Oh, you just get opportunities because your radio station was tuned to that specific frequency. And you get exactly what you want. Sometimes people don't care about the surroundings and they don't see the opportunities coming but if you know, be more mindful and see what's going on. You will see so many things in your space. In your house, in your everywhere. There are so many opportunities rrU Yeah, that's crazy. That's the Golden Age actually. So you become what you always cause income.

Dave: And here's a great example of that. My phone's not working right. Did a loom send it to Drew? I ended up figuring it out on my own and just had them double check it practicing confidence. So glad to have the community here back in. It's priceless. And the reason why I point this out and say exactly what we're just talking about was you put the intention to have a working funnel. And you didn't just send it to somebody and just say, Oh, well, I hope he fixes it. Sucks. I mean isn't going to fix it. It's probably going to be bullshit. It's probably a scam. You know? I don't know. I mean, this stuff never worked for me anyways, you know? I mean, right? I mean that. It may not be that dramatic, but come on. I mean, a lot of times our attitude is definitely on that side. Maybe he's busy living his life. Maybe he meant to get back to me and forgot about this. Maybe he got COVID Maybe he got hit by a bus. Please, Lord. I'm just saying anything could happen. I'm not going to sit around and wait on Drew because I'm the one who's suffering if I wait, I'm putting the intention out. I'm gonna have a working funnel. Whether Drew gets back to the universe. Here, you know, and it's like, it's like, wow, that's energy. That's spirituality to me. It's like and you know what, here's the other thing. I'm the son of a bitch out and then I'm going to help somebody else. out somebody else. Please shit. You know now I'm on the SS spiritual as I can get. I mean, that's spirituality to me.

Edvinas: Exactly, yes. Means confidence means to trust yourself that's lacking more confidence areas. Trust yourself that trust in you in your report. You can do so. Now. Be responsible of your actions and you will

Dave: You say your spiritual those of you and here's my I'm going to challenge some people I got down I'm getting fired up. I get a lot of fire I say so. You know a lot of people say they got faith. They say the times get tough if you know, you can't send up your autoresponder and your computer won't come on. Man that faith disappears. We got to have faith in all those of you especially say and you you say I got faith, show the world your faith. This is the time you can put your faith and your all that into action. Because, you know, we can talk about having a spiritual principle or we can talk about having faith or whatever. But if you know those tools, it's like a watch. And when I watch his piano, let them sit in the safe because that's what they're for. To be warm. Faith is there to be used. Right? It's not there to just to sit in the seat. It's there to be used. And and wow. My intention you said that or being in that is so powerful. How do I set an intention if I've never even heard of that before? What does that actually mean? How do I apply it to this business?

Edvinas: So if you if some of the beginners just starting out, they don't know anything about energy, all the stuff. The first thing I asked you to do is to do a vision board to this, this visualization board. That's what's working, you know, even on your laptop on your phone, you can put the images you want like vacations, the money you want the girls anything, and that's the intention. You could just do that. Every single day the energy will flow into that intention. You will see you will pick up the phone, you will see the image. It's going straight to your mind. It's fine and that's what you're going to manifest because the energy is flowing that way. You know if you want a successful business it looks like that intention. You have to be as specific as you can put on that vision board. I think it's going to be that and every single thing I did on that vision board. It manifested every single thing. That's like two months ago and everything happened. I went on a trip to the beautiful beaches. So now everything this was just doing a vision board is going to be the best decision in your life.

Dave: Now look at it. You gotta be looking at things we do. What are the reasons to do masterminds in mass and because we want people to be able to continue to hang out in a huge, you know, 20,000 square foot mansion with 2020 bedrooms, you know what I mean? And it's interesting, it's cool to come into experience that to hang out to not just drop the diet, but to actually, you know, come and, you know, come and hang out come in and you know, actually just walk around and, and, and, you know, see, maybe even sweating. I mean, this is the living room, you know, we're having an event with 50 or 60 people in the living room. Last one that we did was a three story mansion. And that's why we've done that, you know, that's why we've done these events because we want to give people and you know experiences the same you don't experience all the time because somebody else is living that life living that way. And why not you and why? Why? Somebody out there has a backyard with a swimming deck. That sick leave could comfortably hang out on but it's just one person or a small family home. Why not you? Why did they deserve that? There's no reason there's no logical reason right? And it's not even that they deserve it and you don't, it's just that their actions and the choices that they made, brought them closer to this or brought them here and the choices that I made. Put me in another place. I have everything that I deserve based on my decision. Right, unless you really, really had something that sets you back in life and those absolutely do happen and sometimes obvious things and and you know which is why I love entrepreneurship. Because anybody no matter where what your gender is, what's your what's your, you know, what's your, where you're at, or where you're from in the world you have an opportunity to earn as much or more as anybody else, even if you're a young man, and out in Lithuania halfway of the world, you can get on here and you can build a dam business of your dreams. Then live stream to us all over the world from your room in Lithuania and teach us how you're doing it. What a frickin amazing thing. It's really something that has been well. I appreciate your time today, my good friend and stay safe and keep up the fast work in spreading the value and the wonderful energy that you're and I love your desire for growth too. I can tell he suffers from people from different regions of the world. And it's likely I don't know what life was like when I was growing up. But you think it was equal to better than or in terms of the things that you had and the materialistic stuff that had been opened up in America Lithuania would you say that fans but I think you're living in Eastern Europe now. Is that NATO was Soviet Union No. Right. So so so the things were tough actually, you know, but there are no excuses that you can be in the same place. You grow no matter where you are in the world that you can You can grow wherever you want.

Dave: And I see that I see that. We see that all the time with people who come who you know are not letting any circumstances hold them back. And sometimes our circumstances can hold us back when they're comfortable. When we have too much because we get complacent. And then you know something painful happens and then we act but acting out of gratitude and acting out of not wanting to do I want to I want to add value to the world is a much better, a much better reason to act and just because you have pain because oftentimes if you're if you have pain, it might be too late. But there's a lot to learn from people for me as an American from people in different countries. And it's one of them where we get to meet and hear their stories and see how they're living and building their business. And you've come in and done this yourself. I mean, let's see, no matter what whether it was me and Legendary that you ran into or something else, and that's what I think a lot of people understand it's our responsibility to be successful and that a good routine or whatever, as the dude, I'm going to be successful regardless of my teacher. That's right. You can't just you would you would be successful no matter what because of your drive and your intention and your motivation. So thanks for sharing that with us today, brother. 

Edvinas: Thank you so much.

Dave:  Hey, man. We're happy to do it. And we love this love of doing love. Our clients love to talk to you. This is something I get to every day, you know that I get to do every day. I don't have to do this. I get to do this every day and it's the coolest job in the world. And anything that's here within this community can do the same exact thing in some way, shape or form. And you can customize it to your own liking to your own life and schedule. And at Venus you showed us a more advanced version of that today we pull niches and multiple things but it stretched us a little bit and it Missy see what's possible and that we can do more and we don't even particularly have to work much harder, right but we can have a bigger impact and do more so thanks for that man and and come back again. Thank you so much. All right, buddy. We'll talk to you later. All right, my friends. There you have it now at Venus remember has multiple profiles. So profitable underscore mindset, I believe is his personal profile. No, no, that's a profitable mindset on TikTok's profitable underscore mindset. A couple of them here. But a profitable underscore mindset. Wealth coach Edwin is going to be some places you can connect with Him and follow Him and you know, get involved and just continue to learn from his strategies there. And then of course he's got a couple of accounts on Instagram too. I'll post those abundant positive life secrets all one word on Instagram. So there you go. You've got somebody with this doing a few different things and he may even have a couple of things in there and that's totally fine. Maybe he did. Maybe he didn't but I can guarantee he'll have more soon. Because this guy is on fire and he's not you know what he's standing up to him. He has a plus vision and mindset right as you all heard, and so get on out of here. All right. Wow. Someone should add us to say do something even if it's wrong, for God's sakes. Just do some. Okay to date that gets you in the mood. Keen action and, you know, just loosen those muscles up, loosen those fingers. Only your eyes can't make the organism work and watching training and doing all that in this one. Here's the other one sometimes working is that little scroller. Or the thumb and the scoliosis. Let's make today matter. Right, let's make it matter. So what is the number that if you did nothing else, it's the productive day to do that thing every day. Right? And it's likely to revolve around some fear of speaking into something or writing something again, Papa Don said that a couple of months ago on ship, and I said, I can't say it any simpler than he says. Writing something, speaking, knowing something. To be one of those, your top priority should always get some sort of income producing activity. Okay, income producing. That should be your number one all right. All right, my friends. Get out of here. Great show. Thank you again. It's been really, really a pleasure and an honor this morning and we will see you tomorrow. Peace.

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Dave: Good morning and welcome to Wake Up Legendary. This show happens five days a week, five days a week, Monday through Friday. Rain or shine if you want a text message or reminder when we go live, you can text WL to 813-296-8553. We'll send you a nice simple little non spammy message and we'll never sell your information. All right, my friends, my legends. Let's bring out this guy and hear how he did it. Keith, welcome to the show. 

Keith: Hey, Dave, how are you? I'm good, man. I'm good. So tell us a little bit about where you live in what you do also outside of legendary I am in France outside of online marketing. Yeah. So I live in Fredericksburg, Virginia. I have been in software sales for the last 12 years. So I'm a VP of a software company and always looking to learn new things and try new skills and I came across Legendary and that's that's how I started. Yeah. So what's your experience been like so far? And were you looking for this? I mean, did you specifically know what you were looking for? Were you just open? It was a ladder, right? So I think was like 2020 I read Rich Dad Poor Dad. And I was like, man, what am I doing? So I I went down this whole real estate kick and then I started learning. I went down the YouTube rabbit hole. I found things around how to make money online print on demand. Drop Shipping, then it came across affiliate marketing. And then I came across legendary and then took the training. And it was it was it was funny because as I was learning I was like man, affiliate marketing is everywhere. Like I was I was thinking back to I had just built a my wife wanted an accent wall built. And I was like on YouTube and I was like, Oh, look, these people are so helpful. They're giving me all the links so that I can just go out and buy stuff.

Dave: They must have a trust fund somewhere that they're just pulling money from and they're just providing free value on YouTube as a charity. 

Keith: Exactly. Yeah. So yeah, no, it was great. It really opened up my eyes to ways and opportunities outside of traditional avenues. So it's been awesome. 

Dave: And isn't that eye opening? I mean, when you've been in sales your whole life and you realize how little you know about marketing. Like for me that was my I was like, oh my god, I thought I was really good at sales because I like you know had always been told that and you can sell ice to an Eskimo because I just talked my way out of shit and just you know, it was from getting in so much trouble when I was younger. But I was like, holy shit. I was like this marketing stuff is next level. You don't even need to sell when your marketing is good enough. You know what I mean? Yeah, I agree. You just take water as you just you just people want to buy you know, and it just, you know, we do something called education based selling, which is basically just providing value. You're teaching you're never selling. And I think that's what a lot of people don't really do. It doesn't click or they feel like they don't have value or they just don't they don't make the shift from The Wolf of Wall Street. Sell me this pen. Over to Oh, hold on a second. Educate. Let me first agitate your pain. Right. And because if I don't do that you don't realize how much it sucks not to have a pen at your disposal to sign your signature and right at any time and how unprepared as a man you are without a pen. See how I'm agitating the pain. I gotta agitate the pain first. But then let me teach you and show you all the different ways that you can upgrade and elevate your status through having a nice pan on you. I'll tell time to be able to pull it out. See, I'm going to teach you there's no way to sell something. There is no way to sell so you can't. There's no way to sell something that somebody doesn't want or didn't wake up wanting to buy that morning without agitating pain and in educating them about the problem. Because a lot of us are in denial about educating ourselves about our problems. Holy shoot the problems are worse than I thought it was. I do need that pen. No. But I wonder just as a VP of Sales somebody who obviously has been in sales for a long time. What is marketing? I mean, how is that opening up your eyes or how is that got you excited or how is that got you mad that you didn't know it sooner? I mean, what has your experience been like as a seasoned sales vet? 

Keith: Yeah, I think that it really opened my eyes to the fact that you know, as I got to learn more and I got into the training and then I went down you know, I read.com secrets, expert secrets and learning all those things. It's like surrounding that message because I saw Legendary at first but kept popping up and kept me out and followed me around. And then just that whole thought of like there's a strategy behind that right? Like the whole retargeting and so it's really interesting for me to learn how to and I still have tons to learn, right? I am very at the very beginning of this whole journey, but it's just the possibilities. And now I'm hooked like I used to never click on ads when I'm scrolling through stuff. So now I'm clicking to see what their copy is? How are they placing this landing page? And it's like, it's like an obsession, right? My wife tells me I suffer from hyper fixation. I'm one of those people that will find something and I'll latch on to it and I'll do it all the time. She definitely doesn't love it. But that's how you become successful at it though, isn't it? Yeah, it's just it's just practice and I just love the process of learning new things like it. It's funny to me, like a second year, how to be a little obsessed. 

Dave: You got to be a little obsessed. You got to be, you know, you gotta have a little unhealthy imbalance. Everybody's always this BS about balance and all this stuff. And why are we even worried about that? You're you're you're broke. You're and I'm just saying people in general. It's like why are you worried about that? You know, you got debt, you got your kids, you know going to the school you want to go to, you want them to go driving the car you want you're living where you want to live, like who gives a shit about balance right now? Like getting obsessed about something you do? We're so everything was so passive in society as whatever. What do you want to get? What do you want to eat tonight? Whatever. What do you want to order? I don't know. What do you want? Just where do you want to go? What do you want to do? I don't know. We just pick up everything so easily. It's so convenient. At least that's what it appears, all the cheap shitty stuff is easy to get. But all the qualities of work make people think they got stuff that is good because their needs are met because they're eating shitty food and there is so much more than you have in it. There is an element of getting obsessed. You gotta get a little bit obsessed. Yeah, I mean, I've had the opportunity. I've been very successful in my career and it's not because I'm the most talented person, but I I will put in the work. Right and I tell my boys, two young boys I'm like, you don't have to be the most talented. You can control your effort and control things that you can try to control which is practicing and getting better. So you know, I put in a lot of hours at my current role. I mean I'm working nearly 6070 hours a week. I wake up at 4:30 to read or I do some training. I work out every morning, I work and then I do some stuff after work and then I spend time with the family but it's like, willing to put in the effort because that's one that I can control, too. I enjoy doing it like I have a passion for getting better and learning new things. So yeah, but I think often people don't realize that they don't. They're not willing to put in the effort and sacrifice to get better at something. 

Dave: Yeah, and it really does give you a lot of pride too, doesn't it and you learn to really trust yourself you know that you'll be successful with this year you're the type of guy can tell that knows whether you're going to be successful at something because of the amount of effort and passion you have towards it. And how obsessed You are right. You know you're the type of guy who knows if you're not really obsessed with it, you're probably not really going to follow through with it. You're probably not going to be successful with it. But you know, because you've proven this with your work ethic and things in the past. That's why you're a VP of a sales company and so forth. You've proven that obsession turns into results and you're following that bread trail because you know where it leads, at least you know, it's going to lead to some form of prosperity versus suffering. If that obsession is not going to lead to suffering. It's unless you get a divorce over it. So just don't do that. Now, but it's true though, I mean, I have gotten you know, reps underneath me and you know, you know how it is I get frustrated at times. But if you continue to do the right activities and put in the right process, the results come and like it's not some silver bullet out there. There's not some special process, it's you stick to a process and you consistently take action and the results follow. So yeah, it's really true and it applies to anything you're doing. So as a career professional, somebody who is a leader in other areas of your life, what was it like to be a student to learn to not know and to get started as a new person? It was exciting and I like to say I enjoy the process of learning new things and from the very beginning of the learning process, I was hooked. Like I said, I was excited to wake up at, you know, 4:30 in the morning and get down and watch the videos and I wanted to go faster. You know I was watching a lot of the videos at like 2x speed because I want to go and want to keep learning. And like I said it was just light bulbs just kept going off in my head. I'm like, Oh, I could do this. I could do this and it's been awesome. And I continue to learn right. I'm continuing to practice and learn the craft. So it's fine. What do you know, how did you generate 100,000 followers on TikTok in four weeks or something like that? Where can I see this face? About? You're shocked by that? I was completely like what? Like yeah, now it's incredible. Pretty fun. Yeah. It is right it is and the short form content. We're really in a special time right now. I feel so sad and sorry for the people who are too skeptical to get started. Whether it's here somewhere else just learning how to utilize social media platforms, instead of just them using you because we are to a point in society. Where your use of using them or they're using you just it's just you're using them to make money off or they're using you to make money off period is you're just totally disconnected from social media and there's a lot of Uncle Joe's and Uncle Bob's out there who are just not unfazed and that's fine. Good for them. But the rest of us are all either making money from or being made money from social media right at this point in our lives. And so so it I forgot the point that I was making. Maybe that was the only point that I was going to be making but yeah, it's quite an odd thing for 30 something year old guy 40 something year old guy are you probably right maybe just hitting 40 There. Maybe you went over the hill? I don't know.

Keith: I'm 39 

Dave: All right, well, you're one year in front of me. Shit but look at this. Now could you have ever imagined that you would be using social media TikTok in the style of content, Keith? It's not even the thing that blows me away and I like to talk to another sales professional. It's not like it's edutainment. It's edgy. It's humorous shit. It's not even serious stuff. Can you believe this is where we're at? It's incredible. I like that I'm the last person to like my close friends and my wife like I'm like a goofball. But like outside of that I try to be a little more buttoned up. So right you got your you got your work Keith. You got your Keith Keith. Yeah, I got it. 

Keith: I mean, it was like, I was the last person that thought I would do it. But again, I was like, Look, I like I'm at an age now. Like, I don't care. Like I'll go do it. I don't have any. So and then it was like two weeks before I even told my wife. I remember I was sitting there and I was like, Hey, I gotta tell you something. And she thought I was about to drop the hammer on her. I was having affairs under there. Like, I just thought I'd try it out. And then like it was like that were the funniest species meant the stuff we did this whole area. Yeah, yeah. So now but it kind of took off from there like the first week. I guess the first couple of videos I did like the first video I ever did got 2.3 million views. I don't tell anybody that. He's you know what the problem with that is now everybody listening three days into it. They're like, I am an AI gone viral. And it's like that was totally first of all, that was totally atypical. I know that for sure. And it's funny if it was actually kind of a curse because it did it and the next couple did track and as they kept going, you started to drop down and so on. But then I get to the point where like, I'm doing this for me like doing it because I enjoy it. I don't care if it gets you or it's a million views like for me it's just I want to provide some value to those that are following me. Some things that I've learned because you learn a lot of shit on TikTok, I've learned a lot of stuff that I use so yeah, but it's yeah, it's a little bit of a gift and a curse if you have a video that goes viral early. 

Dave: Okay, for those of you who don't know what we're talking about, we're in a microwave marketing world right now. And my biggest job is managing people's expectations every day. It's just it's just because there's so many people who are succeeding in our community that we actually have to pause when somebody has a crazy result. And say, that's not what you should expect. Even if that happens. That's not what you should expect. Because you need a more solid plan that's built up based on sustainable actions instead of just luckily going viral. And that's why we stop and see if you go viral, great, but still have the expectation that you're just going to put in the consistent work going for base hits. 

Keith: Yeah, no 100% agree. And, you know, I started off really consistently doing like two videos a day. And then I went to one video because I was like, running out of ideas. I want my ideas to be good. And I'd rather put out quality versus quantity. Then I would skip a few days because I couldn't think of anything and I kind of stress myself out about it but then I'm like the end of the day. Again, again, I'm listening so if I can't get to a video because I can't think I'm not going to just go out and post something that I don't think is going to provide value just to post something. So I've gotten to the point where I just enjoy it. I do it when I feel like I've got a good idea and I make it part of the process to make sure that I am posting but I'm not going to stress myself out if I can post every single day. I don't think people should do that either because it puts a lot of pressure on yourself when you don't really need it.

Dave: Yeah, I mean, there's ways to solve that though brother and it's really just just making a list of ideas. You know what I mean? I mean, yet I know you say you run out of ideas, but there are ways to try to maybe avoid running out of ideas because there's really, there's really no reason why anyone should run out of ideas. I'm just going to challenge you a little bit on that and you're right, we should absolutely not shame and guilt ourselves over. Not, you know, being not posting. You know, this is a business where I think it's an opportunity to really learn to honor yourself and what you want in order to actually design your life. And I was talking to somebody actually a gentleman who's doing some work on my home and we were just talking about life design yesterday and that it's not always the smartest thing to look at the richest person. It's the smartest thing to look at the person who has the quality of life that you want. And with this business, we have a real opportunity to do that. You have a real opportunity to design your life. You know when you want to create content, when you want to work on your business, how you want to work on your business. And so but there always has to be room I mean within that design. You know, there's a lot to talk about, how to design and how fun that is and how you know it's really a huge mindset shift to to perform. How trolled we are by other people, to to now to now over into this realm, war, war and full control. A lot of us and I want everybody to hear this. And I really challenge yourself to think about this, that oftentimes, all we are more. So a lot of times we'll call somebody in prison. Hell, they're institutionalized, which means that it's hard for them to survive with all the freedom. They're so used to having somebody tell them where to be. But I wonder if any of us have ever considered the fact that we're institutionalized as well. Or, you know, we're so conditioned by society that when we get into entrepreneurship, and we have all this freedom, we actually self sabotage because we don't know how to handle it. Because for so much of our life, it's like the baby elephant store key where the baby elephants are tied to the little tiny rope when it's a baby. And it builds that belief that they can never get away from that rope and so anytime people want to tie it down and keep it in one place, they just tie a tiny little rope around a massive elephant. And you know, I just sometimes it for me, it was a huge awakening to realize, well, like I do want to design my life and wow, I really don't know how to operate in all this freedom. What sort of tips do you have or things have you learned about working from home, working for yourself, and having that ability to either design your life or be quite frank and be more proactive? Or of course the opposite of that, you know, he's more reactive and of course self sabotaging, and I don't know what to do with my time and Oh, this isn't working. Let me go start something else. And then I've got 10 things and I've never finished anything. So how do you deal with all the wonderful freedom that you and I want? But it can be shocking, I think for some people. 

Keith: Yeah, I think that I think a few things so one, I've always been a self motivated person. Like I've never needed someone to tell me to do something or always been pretty self motivated and disciplined. I think discipline is a big piece of my success around having a process so for me, like I said I always get up early and I do some type of education or reading. I work out in the morning and that kind of gets me awake and ready for the day. I try to stay organized, which means I have along with all my family obligations as well. But I try to stay disciplined even when I don't want to work and wake up to do reading. If I want to sleep in or if I don't want to work out. I have people that come over to my house. I have to because they're coming at me and they're coming over to workout so I can't be sleeping in and that helps me stay motivated helps me stay disciplined. That helps me follow a process to get to where I want to go as an end result. So I think discipline motivation has been helpful for me. That's something that you recently started or something you've always done with a workout and having people come over that sounds pretty extreme. So back COVID time 2020 We just moved into a new house and all the gyms are shut down. I used to go to the gym in the morning. Like okay, origins are shut down. Just to build the gym and my garage. I just bought a new pod at a new place. So I built a really really nice gym for myself and my family, the gym, and then I had friends that wanted to come over so we worked out every single morning since you know how long since 2020, but wow, yeah, that's crazy. 

Dave: Dude, that's pretty cool. That's really cool, man. It's fine. That's fine. That's a lesson example of lifestyle design, isn't it? Yeah, absolutely. Absolutely. I mean, society told you you needed to go to a gym, society told you you needed to have a gym membership, society told you garages were for cars. Yeah, my wife. She's okay with it. But yeah, we've never parked in the garage. Neither lie I mean, I gotta I gotta I gotta you know what I have. I have a wonderful air conditioning unit or split units. I have a wonderful floor in my garage. I also have a gym. There's a bed out there in case I ever get kicked out. I mean, I've gotten multiple. I've got multiple dog house beds. Of course there's the bed that I sleep in. And then there's a bed in the air conditioned garage. Then I've got another house around the corner in case I need to go. I'm at it now. I work out of it. In case I need to go here I got a dog house in the actual dog house right plus the bed in the garage if you don't have I've been with my wife for 14 years if you ain't got a bed in the garage man. That is a marriage shaver right there. But the bed in the garage finished the garage, put an AC unit out there if you want and put your bed in your garage if you got to write you got to make it gotta do what you got to do. garages are not just for cars. The next thing I do have to do is put an AC or heater there because it gets really cold in winter and it's getting hot. I've got a big fan and I've got this little space here but it doesn't it doesn't do the trick on those early mornings. But you get in the early mornings of the summer. No. Yeah, yeah, it gets hot in the summer in Virginia right now. It's like I don't know if it gets up to like early mornings or 80s but it's humid. It's very humid in the morning. So yo but here's the problem. The problem with it is that you have to keep your garage door closed. If you have the 80 and I guarantee you boys don't have the garage doors close to you or do you wake up early and I've gotten music. We have music blasting. I like that I don't want my neighbors right so we keep the door shut. I need this split unit AC. What are you going to do now? I'm serious. And you know we did. We did? We did. We did insulated garage doors so they're just garage doors with just the foam but it's finished. It's just a thicker garage door and there's just an insulation panel inside of the there's also we got that going on. But oh my gosh, it takes a little bit of time to kind of crank up and get cool. But if you were to turn it on, like the night before, it'd be it'd be it'd be cold for you in the morning. 

Keith: Does it have a heat unit as well for the winter?

Dave: I don't know if that's the thing I don't know if the split units have I don't know if they're I don't know if they're their heat in cool but cross that bridge when you get there Yeah, that'll be that'll be another project you can buy and install it you know honey now we need to eat or I need to go this summer Yeah. But let's talk about your ticket. What did you do? What did you what you that went viral? What else have you learned? You bought the blueprints I saw you went through our training in good for you. You're getting at least trained up if someone can't afford the blueprints or which I don't believe anyone can afford anything, by the way, just in case you're listening. I never buy any. reasons about why you can't afford something. If you save money, or you work hard but I don't believe that this can't afford something weird saying it's disempowering not to say it and my wife and I haven't said we can't afford something for many, many years. It's just something that we buy but you have a growing TikTok and you've gone through our training and you are also out there learning and you said hey I'm learning a lot out there on tick tock. I can learn a lot on TikTok and you and you can so talk to us about like what happens when you initially got out and started marketing in order one or two things that you can think of that were like aha moments or you were like, I'm not gonna do that just what were some defining moments along the journey. So far. 

Keith: Yeah, for me, I I wanted to take my own unique spin on a lot of the things that I was seeing and I know there's a lot around Hey, take videos that are already being successful and either mimic them or imitate you know, I always have a segment of saying imitate before you innovate, right, learn from other people, and then make it your own. So I tried to do that. I tried to learn from other people and then never wanted to directly copy someone. I wanted to put my own spin on it. So if you watched it, you wouldn't be like, oh, like he just ripped off. Right? So I think that's probably one of the reasons why I struggle because I'm like Hey, okay, how do I make this different enough where I'm putting a spin on it, but it's not too related to that. And I spend a lot of time trying to get people to go to link link in the bio every once in a while but it's definitely not every single video for me it's like how can I provide value that people want to keep coming back and learning more and then they'll stumble across the cross that now I'll do other different calls to action. But it's really about how I can be if I watch this video, what I like it, what I enjoy it, what I learned, what I want to learn more from this person, is really how I try and think about it. 

Dave: Yeah, yeah. I want to just take it up because I know there's a few of you on the show who are like this Facebook user. How can I afford the blueprint now, Dave? I don't know. That's for you. To figure out. Right? See, I know I'm not a guru. I'm not out here. I'm not out here trying to say that I have all the answers for anyone. I just believe that you can afford anything. That's just my belief about each one of you. So know how that happens. You gotta make that happen. That's the beautiful part about life is that you get to own your story. See, I did my story. I'm doing my story. And I get to tell my story. I get to talk about my story. I get to talk about the things that I've done. I get to talk about the things that you've done. Good. Talk about the things that you've done. And that's how I get to sleep every night with selling information to people who sometimes the information falls on deaf ears, and sometimes the information somebody like Keith takes in just absolutely are the other people that we see on Wake Up Legendary and we see in the community and that's wonderful. But I just want to be very crystal clear. I'm not a snake oil salesman. I don't know. I'm not a I'm not a I'm not a salvage. I'm also selling salvation. I'm not selling prom, nothing. I'm just saying that. Each one of us has a choice as to what we believe in what we do. And if you want to believe that you can't afford something you're absolutely entitled to that opinion. I don't have to believe that. I can believe something different about you than you believe about you. Right because that's my right. Do that. I believe it because of resources. I believe that you can afford something because I've also not been able to afford things. And yeah, sometimes I came up with money for something or Polson. Just like each one of you has when you paid a bill or whatever. And you're like, I don't know how I just pulled that off. But I did. Because that's what we do. That's what you do. And none of us need to explain this because it's part of life all day. They are a part of all of our lives, right? But that's why I say that. So I want to be real clear. I'm not like other gurus or people that you may be listening to who's going to come in and say you can afford this and let me get I don't know your life situation. I just believe that you can afford it. Because I know that my beliefs will mold my words and my actions. So if I believe that you can't afford it, that's what you want from me. Do you want me to believe you can't afford it? You know, so I believe that you can afford it because I have a simple choice. You can't. I either believe you can't or you can't. I choose to believe that you can, because I've seen myself and others do the impossible. And so often what we think is impossible is a lot closer and a lot more doable than we think it is, you know, but it's just getting over that initial fear. What were some of your big fears that you had, Keith, did you not want people to see your co workers or what were your family's life? What are some of the big fears of VP of sales and in you know, in a new one with a family or some of the fears you had started? 

Keith: That was exactly that. I was like, no like I'm going out here I'm going to put these videos off. I don't want my coworker to see it. I don't want to fail. So I was pretty hush hush about it for a while. But then eventually I mean I got enough followers where I'd have people reach out and like you're on Tik Tok and like they I guess Yeah, I guess I am. And then I just got over I'm like, Yeah, you know I am and it's something I like to do. It's fun and doesn't really bother me. But there was a lot of like, Should I do this? What if I get on there and but you know, I don't Yeah, I got him a point in my life where I don't care what people say about me and I wanted to mention one thing that we're just talking about they'll find it funny that will comment on these videos or or just people in general like Oh, take a training or cost money to do do XY and Z, but they'll go ahead and spend money, throw it into crypto things that can't really control I would like the biggest investment you can make is in yourself. Like go learn that's something that you can control. Like, but they won't spend money and encrypt which is doing really well right now. My portfolio is great. Well, it sounds 70% And, you know, Dave: I just want to be clear about one thing since you brought up crypto for those of you who are listening to it, listen and do on a regular basis. I'm really clear about what I'm good at and what I'm not and I haven't for the last three or four years. I have been very clear that I don't know that I don't. I'm not in crypto. We don't talk about crypto because I don't know anything. Right. I don't know anything about it. And that's a really important thing for me to be clear about here is that I'm not. I don't think there is logic to my dreaming when I say I believe you can afford it. Not just throwing spaghetti at the wall. Go and buy a Bitcoin if we want it, want to take what we can afford and make it worth it. So I'm I'm what I'm also doing is I'm speaking with conviction about people buying training about football taking action about people getting serious with this because I know the results that will produce our business from January to fit as a matter of fact, last year was a record breaking year for us this year is we're doing better than last year. So as the stock market crypto everything guesses what people are now looking to do. They're looking to improve their skills. They want to upgrade their skills, they want to learn, they want to make money online because Kryptos down now what am I going to do? We're going to say oh my god, I'm right. Guess what people wanted to do during COVID Oh shit, I'm at home. I need to figure out how to make money. Guess what Dave found in industry back in 2010 when he got started I'm not making this claim. For you. I'm saying it to myself, I found a recession proof model baby. Because guess what, I can also scale up and scale down. I'm selling information. I don't have a warehouse full of gadgets and gizmos and fidget spinners and teddy bears that I just bought from China. Selling digitally downloaded stuff. You know it's unbelievable. The opportunity we have had our hands and just our crackdown of getting in people's metaphorical faces about their potential about the opportunity that we have to none of us ever, ever. max those out. You never know, I agree. So where do you go from here? What are you doing now to get to the next level you have gone viral? A couple of times but you've got some good fundamentals under you you know, you've got some you've learned you know, the fundamentals. You're not just wishing upon a lucky viral star. What's next for you? 

Keith: I'm still trying to figure out what I want to be when I grew up Dave but I am as I'm still learning a lot I'm reading a lot of books. And you know it's funny. My wife has a little side hustle. She does spray tanning and spray tanning. Paying for spray tanning. Yeah man at the parties. The thing dude, I know I've heard about it. But I was like, Oh, I'll build you a simple booking webpage. I've integrated stripes. I've got automated messaging that goes out and text messaging, but I would have never learned I mean, I'm in software sales. Like I'm not a technology guy, but I know how to work. I know a leak in his house. The plumber has always got a leak in his house, right? The software guy is happy God, I can go on Google and say how do you do X, Y and Z and you can learn it like the people that are like, Oh, I don't know how to do this or I'm like it's all available on Google. Like I'm not that smart but you can type it in and there's so much information that you can learn for yourself. Dave: You have to be resourceful. That's all the information is there. You don't have an excuse to say you can't do something nowadays. It's not I don't so even if it was on sale, I wouldn't buy it straight you know straight bullshit. Not just not listening, man. I don't want to buy my own limiting beliefs and excuses let alone yours. You know, I mean, come on. This is what we get when you get around people who are successful, you'll realize, you know, that, hey, we got our own. We have our own limiting beliefs that we're battling. Meaning you might look at me and say, Oh, he's got it all together. Oh no. Hahaha Oh, no, I have a hot mess. And if it wasn't around me, I'm talented in one area which is merch. And, you know, that's about it. And thankfully I've got, you know, been able to build a business and put some good people around. Keep me in line. But, man, this this, you know, this business was excited about it today as I was on the first day Keith, which is odd and weird, because most people get burned out. And they're like, I hate this. I don't want to do this anymore. And I'm like, There's not another single thing that I would rather do. Not a single business. I would rather be in the niche and you know what? I would be there. I've got enough money. I can start it. I can buy it. I can. I don't want to let any of you know, we had some conversations from someone who wanted to potentially talk about trying to buy some or all of Legendary Marketer and you know what I said? Absolutely not.

Dave: I'm having too much fun, why would I want it's just this dream business model. Even is good when it's good. You know, you don't want to get out of it. It's even good that one shouldn't be doing it for a little while. Because you can scale it up. You can scale it. You can, you know, if we do happen for some reason to go, and everybody stops buying stuff and everybody vanishes from TikTok or whatever. You know, right? COMM might scale down a little bit or if you have some VAs on your team, or if we have, you know, you might have to lay some people off or something. But you know what you're dealing with. I've not had to do any of that, by the way I've not ever had to because of any economic situation, adjust my business or my legal situation or expenses. As long as I've been in this business through any economic situation. I've not had to adjust or lay people off or anything like that. When we went into what we just went through, we didn't lie. That was actually when I started doing Wake Up Legendary day. We were doing it just with our advisors and stuff. They were doing it but I started doing it because I said now's the time to double down. Like when Warren Buffett says when others are fearful be greedy. And when others are greedy, be fearful right now. Everybody seems fearful out in the world now. I don't know why they are that way Keith because I'm I just I'm still waking up and I'm still having the same life that I had a year or two ago that the world is now shifting into this other weird economic place and I don't know but guess what? I'm just gonna keep on doing what I'm doing and I've and I promise you it will build it they will keep coming in I believe that as well. Do you now with your This isn't bullshit. I'm not blowing smoke up your ass. What's your opinion? Do you believe that smoke or do you believe that this is an unstoppable machine that's going to go from for many people that are buying and interacting with it to within a couple of years. There's going to be all of the billions of people on the internet. Do you know that not even every single person is on the internet Keith? Only about half of them are with Facebook and Google and all that. In one month, they start putting internet connectivity in India and Africa, all these different places that currently don't have a lot in the world. We think that this world is going to shrink back. No it's going to globalization doing business worldwide with people not going away. You know, I find it just such a fascinating, powerful move that an individual, regular dad, mom, person 18 or older can start a business and just start tapping into that global marketplace. Right away. No internship, medium for no endless training, get trained up quickly and get into it. And that crazy man. 

Keith: It's awesome. Do the opportunities like it's never it's never been easy to be able to do that. Right. And those that take advantage of it are going to apply consistent action. I think they're going to be happy that they did. Jason has a groundbreaking idea. We can always go on MySpace to promote let us know how that works out. Jason, we'd love to have you on the show and talk about it. Some funny things about MySpace. That's actually how I met my wife on MySpace. I love it. 

Dave: I met my wife from a 12 step meeting. You know what I mean? So I mean come on. Now. We look I mean, it's just a crazy world. Nothing is supposed to line up. It's supposed to be a crazy, zigzag journey and adventure and I just, you know, I get so excited for people when they sort of decide to jump on this ride. Because you put a seatbelt on your ride that you can get off at at any time. You know, but what I find is it's not like the money that hooks people, but it's the growth part of it. It's the freedom like you were talking about that obsession we were talking about before and but what is really hooked you what is real deep down inside got you excited. 

Keith: I think from what you just mentioned the growth and potential like I could see myself like, is it good I started coaching business and I think that if I step away, right, those tools to be able to implement it, but I fully like as you mentioned before, like I have myself it's not arrogance, it's confidence that if I put in the work, and I'm successful, but I also know that it's not something I'm going to wake up the next day and I'm going to have this big thing. This is going to take time and I'm okay with it. And I'm okay with building it. And I'm a big believer in 1% better every single day right? Move yourself towards where you want to be every day you don't have to. Rome was not built in a day, just keep getting better every single day. And Kurt said you got a lot of impersonating out there bro. It's funny at it dude like why don't people there's a lot of spammers that come down like message me on WhatsApp. I report them all but they are still out there. So, folks, if you're new here, this is one of your first sayings that everybody doesn't have your best interest line. And there are people who will even see that you're commenting on this live and they will then you know hit you on Facebook and of course probably badmouth Legendary and all this. You know, just all I would ask is just for you all I would suggest is just you know, if you if they're saying and they want to mentor you in their coaching is so great and all that just just ask them if they got, you know, a bunch of interviews and testimonials, where they're actually talking and hearing from their clients and likely what you'll find is that there's none of that. It's just no I'm going to coach you one on one here and your private message DMs where they want to get you over and talk about how they're gonna mentor you and guide you. That's why I say stop looking for it. Stop looking for stop looking for savior. Stop looking for gurus, people, you know, you can get mentored indirectly through video, which is what the majority of people do. They get mentored indirectly through video, and then they go in and apply that and get results. The best way to get a mentor's attention is to buy it. It's not to beg for it. It's to go and produce and get that mentor's attention and the mentor will invest way much better energy into you know, aiming for it or if you asked for it, right. So just stop looking for a guru or stop looking for mentors. Stop looking for coaches, stop looking for people who you think are going to save when they're going to sit down and show you the 123 secret where easy button.com is. It's just staying in your own lane and getting mentored through trusted people. You have to watch videos at first, until you can verify absolutely, that the person that you're about to give money to for their mental trip is not just some bullshit or on Facebook. Who it is is scamming you. You know, we got into business, we didn't just fall off the turnip truck. You have to have a little bit of street smarts when you go out as an entrepreneur, because now you're the boss and you no longer have a boss that's practicing that the boss's job is to protect you. So you are doing your job. So keep everybody away. But now you're the boss. So you've got people who are coming at you. They'll be coming at your employees the same way. You have to have street smarts and learn how to protect yourself. Talk tackle gives zero explanations in zero time wasting time. Vampires Can you get the last word my brother I know you're a busy man, I want to get you off. You probably got a call at 11 or you got to do some final word man. What would you say to people who might be on the fence or skeptical or you know maybe they got some asshole in their ear in a private message, who's keeping them from taking action and getting started? And they just need to just need to like just need to get started. I would say I've been in sales for a long time and I'm a firm believer that to be successful. You have to believe in what you do and what you promote. Or you're not and I believe in what led me to the training I've learned a lot and you just take action and believe in yourself. You look at all these people online that are doing things like why not you like you have the ability to do it. You just gotta believe in yourself and you gotta take action. Don't be afraid. Don't believe in yourself. Believe that. We believe in you. Believe that. Keith thanks for your time today brother and come back and see us man keep up the great work. 

Keith: All right. Man, have a great weekend. 

Dave: All right, my friends. You can go and follow Keith @beleaderHQ. Powerful way to end the weekend, somebody to listen to somebody who has themselves and built up their confidence and believes in themselves. I really believe that it's a mistake. A lot of us maybe didn't grow up that we need to now nurture and develop in ourselves. Because without that belief in ourselves, it's difficult to take any any confident attitude, or not sure if like it's the right thing you really, you know, really trust yourself, you know, so it's such an important thing and it's one of the reasons why I say stop looking outside of yourself as if others have all the answers for you. You know, like the reason why we sell training and we don't have some one on one coaching although we have some marketing coaches that are available if you need them. We want you to go through the training. We want you to take initiative. We've got some pieces in place where you enroll in the blueprints. If you want to take this more seriously, we will get you in. We've got a workshop going on right now, a virtual workshop going on right now. But you can't sit on the sidelines in the talk about what ifs you know, you have to get started. You have to go, that's the only way to build your belief in yourself. Build your trust in yourself. prove to yourself that you can do it.

what anybody else says about you, but prove to yourself that and then those people's opinions become less than powerful. And eventually, if they still keep up at it, you just cut them out of your life. Because at the end of the day, it's what we think about ourselves. And I think today was a great way to end the week on how we're seeing what an empowering mindset can do for you. It's about having that trust in yourself like Keith talked about. He knows he can be successful at this. He just needs to stay the course because he's proven it to himself in the past. We used to prove it to ourselves right now. So when other challenges come up in the future, you've already proven it to yourself in the past, you can overcome things. That's how you build belief and trust in yourself. That wasn't explained to me simply when I was young. So I always relied on other brothers who knew more than I do or that he didn't rely on others' advice. But really, it's really a powerful thing. When you realize that you do know what's best for you, you do know what you need. You can do this and you do have the skill to figure things out and we can help you. But you have to take the initiative and that's the big piece versus having an entitlement. Entitlement is what I have when I have a job more or less you know, like, hey, if I put in, you know, a week's worth of work, I better get paid. Or else I'm not coming back, you know, versus initiative. It's like, Hey, I'm gonna figure this out. Or I asked the question, so I at least try. And then I can tell somebody, at least what I've done. That's initiative. I'm still getting help. I'm still getting mentored, trying, you know, and that's what builds belief in yourself. That's what builds confidence. And you may actually figure it out on your own before you even ask for help. That's the power of taking the time. And that's I know that's Keith's recipe for success, and that's why I know he's already a success, but I know why. He'll also be a massive success in the future. My friends, it's gonna power, we have power for you. Have a fantastic weekend. I appreciate you. Thanks for tuning in. Hanging out with us. Get out of here. Have a fantastic Friday. We'll see you in the next episode. Peace.