Sales

Below is the transcription for this episode:

Dave: Hey what's going on my friends It's David Sharpe here and welcome to Wake Up Legendary. This is an exciting morning. We have somebody back that's been on the show before. This guy really impressed me last time he was on with and he has held his time that I've known him. To my knowledge he got started with little to no experience. He'll confirm that for us. And he began to get into the industry and add a little bit of creativity and do a little bit of critical thinking skills, which means that basically he owned the fact and the idea that he was the boss. He was a CEO that owned the business. And although he went through and has been a part of our community and obviously has gone through education, anybody who's successful has to be a student who took the bull by the horns and has built himself at least the last time I talked to him had built himself a pretty cool new career and had got this business had carried him through some tough times as well. And so he's a pretty dynamic guy. Really excited to have him back on the show this morning, Paul, Welcome brother. How are you man?

Paul: Hey, what's going on? Dave? What's going on? Ever all you Legendary people out there? I'm happy to be here today. That's for sure.

Dave: Dude, what is going on man? It's been like a year since we've had you on last and we've talked catch up man kit just just give me the nutshell of what 2022 Anyways has been like and sort of what you've done since the last time we talked.

Paul: Eye opening empowering education. Oh, just absolutely trying to level up every aspect of who I am and how I can serve honestly. And I think this year has been me focusing on a deeper connection with the audience and it's been working out for me and I'll talk a little bit more about that later.

Dave:  Cool. So give us your story. How did you come on, how did you get into this industry? How did you connect with legendary and let us know who Paul is a little bit for those of those who don't know.

Paul: So first and foremost, I'm a student of non traditional education. So for a long time, I've been trying to figure out a way to buy back my freedom, if you will. And I always thought that was going to be through some online business or whatever it was. So yes, I have tried a lot of things online. Nothing took me to a point to where I was competent enough leaving my $80,000 a year job and education with you guys and the education that I continue to get from you guys has set me up to where I will never have to go back to another job because I have a skill set and I know how to monetize that skill set now. But I'm doing very well. It seems like every time I learn something new, I find out more about what I don't know. So I try to tell people all the time in this industry that if you're getting into it to learn something right now and only apply that then you're probably going to fail because dynamic information is always changing and moving on the internet. So that's what I love about legendary so much is that education is always updated and it really pushes an envelope on what you actually teach people. 

Dave: I was just reading that this morning that there's niches or markets, if you will, that are more mechanical, meaning that they don't change a lot or are more consistent, I guess would be a better word. And then there's markets that are dynamic, meaning that they change, they evolve the online business online marketing space, make money online, whatever you want to call it. The niche that I've been in for over a decade has certainly been dynamic because things change, right things get hot, then they get warm, then they get hot again, then they get cold but something new pops up and it's dynamic. It's always changing. That's good and bad. You know everything has pros and cons to it. But what you said is really true. It's there where you have to make sure that you look at the big picture. And what I found is that if I understand the big picture of what's going on then I don't get lost in the platform, whatever hotness, trendy stuff that's going on. And I think that's a bit of what you've begun to master: you've begun to master value creation, education based marketing, messaging. That really touches on the pain points in the motive, the motivation factors, and what are those are the motivation or somebody wants to have a great life in whatever market it is. No, it's that they want to eliminate pain most of the time. Right? My wife's back, they're getting an IV right now. She's not getting an IV because she woke up today and felt great and was like because she was feeling a little under the weather and she wants to try to get rid of that pain. Human beings are so you discovered something we talked about last time which was going live and doing these micro webinars okay, this was a year ago you were doing these on tick tock basically you are going live but you kind of called them on micro webinar which I loved and we've titled today show that you know you're doing we said doing this one thing consistently has built community and trust and 393,000 followers is still this micro webinar strategy still. 

Paul: Absolutely. So it's very unique for me, and we all know we're at the whim of these networks and these platforms that we go on and we do our content. I want everyone to understand this. At the end of the day, you can see something working for another person, that only platforms depending on the audience that you are getting. It might not work for you. Then I see people getting frustrated when they start to make content or they get into any space of marketing. And I think that deeper connection of being able to resonate with your viewers and communicate with them. And connecting with them going live will shape what you need to do on the server. In my opinion, when I go live, I am over-educated and everyone tells me not to because people are going to try to leave and try to figure out on their own you're going to fail and think things don't work for me. My audience needs to see they need to feel they need to have a really Crash Course of what's going on. I sometimes like to say I over-educated a lot sometimes. But the amount of people that messaged me on Facebook or message me on Instagram, they're like, Dude, I made money doing this one thing you told me or I did this in most cases, I don't make money off of that. It keeps me going more than the money. I feel like that passion. Helping somebody from zero to one is almost better than helping somebody from one to 10. What because you start something and kick something off. The moral of the story is that when I do my micro webinars, and I've learned different strategies over the time, I take people from not knowing nothing, the process of where my story is, where I was at, where I'm at now and how I got there. You know all through that. You know, you do all the little cool webinar tricks you learned over the year. It's hard to live because they are set to stay there. Right but for the people that value the beginning of being there or hear what you're saying they stick with you and I think that's how I gained my followers. If you look at my page, you might not see a post in the last couple of weeks and people are like Paul's not even making content. What is he doing? Well, I'm connecting with the people I have. I don't need more followers. I need to connect with 1000 Strong followers I need I need 10,000 strong people loyal followers and I think that's what a lot of people when they're making some of the content or after thinking about followers more than that deep connection and I think live webinars, micro webinars helped me out a lot there.

Dave: Well, we do a micro webinar every morning here. I mean, I mean and I love what I want to point out a couple of things. First and foremost, the fact that you named something and when you name it, you can kind of write it's like Paul's micro webinar strategy. You know what I mean? So I want to point out first that until you name something, it's sort of like discovering land, right? Do you think that we all know the answer to this right? Do you think Christopher Columbus was harshal to America? Books? No. Real Okay, hold on. We got Legendary. This is just the cat that came here and put a flag in the land. I mean, you know what I mean? I'm not saying that either. And then obviously with violence and so forth. But that's a that's a that's an analogy to help us understand the point that many people claim many mountains climb many mountains, but it usually gets named after the person that plants a flag in, in somehow names it or creating you you almost take ownership over something all these these strategies love fishing formula for example, something that I teach in the in the affiliate marketing business blueprint is Is it is it is something that I designed to take ownership over the formula into into create something that was proprietary. That's a big, big, big whole episode. We could talk for a long time just sort of naming and claiming things, creating little strategies and giving them little names because they're easier for people to remember. And if you just use that that's why if you notice in the in the in the in like our video sales letter in in LA like I'm not harping on billiat marketing because in in you you all like many of people, I saw one of somebody make a post the other day who hangs out in our user groups in said he's a friend of mine. He just got it. He got it wrong, that a lot of people are getting their Tik Tok account shut down. A lot of people aren't getting it. It's an equal amount. of platforms because they're using robots to say this person says this word more than three times flagging. And if we just go out and we make sure little videos with with no real creativity and we say affiliate marketing, affiliate marketing, affiliate marketing I'm doing affiliate marketing, affiliate marketing, affiliate marketing, and you get flagged, we get our account shut and then we're like, oh, this doesn't work. And it's like no, that we never said that. This was called the spam machine business. And as all that is verbalizing spam like that. It's just verbalizing spam. It's not typing spam. And what you're describing here is not only of course, you actually named your TikTok live, which everybody else has called TikTok live, and you named it something special and specific to what I remember from our conversation a year ago? 

Paul: I'm still going back to my bread and butter and it's honestly and I think a lot of people need to hear this for a lot of people that same things don't work and all of that stuff. It's not that but creativity like they say, you have to think outside the box. And at the end of the day, you're not trying to make money. I know that sounds crazy. You're trying to have an impact and where you can go out there and present something of value where people value that more than the money they have in exchange. for it. So for me when I provide so much value, there's people that come into my DMS all the time. They can pay you for coaching or I can pay you for this and all this stuff. And I'm like, I'll try my hardest to do coaching with you but one of the things about affiliate marketing that is really appealing is I can make content I can learn and I can go out there. 

Dave: People want to come in and want to be mentors and they want to do this and that's fine. I mean, but the beauty of this and then I see people coming on Wake Up legend there and they're like, Oh, I wish I would have signed up from under Paul or under this guy. And I was like, this is an MLM. I'm not gonna come and do a little powwow. He's living his life. So what we have to really get out of this is this, you know, this idea this this, I think it's just a limiting belief that I need somebody sitting next to me to explain things. What I need is to develop my focus in my consistency and my discipline. To go through just a few simple videos not on tick tock, but inside an organized course like it Legendary. You do that you will know 99% More than everybody else out there. But what everybody wants to do, is they want to work really hard. Not work, to not learn right to the money. Yeah. And then complain about the results they didn't get from the work they didn't do.

Paul: Absolutely. Man. It's interesting. Like I said, they'll contact me and I said, look, the internet is an amazing thing because you can go out there and learn from something that's awesome. And then at the same time, people that you think are doing well and mimic models find the pieces of the puzzle that you might be doing, you know how many email lists I'm on and I'm like Ooh, I like how they worded that copy. Or I have a spreadsheet and I literally say I don't like to follow in multiple different niches because I have faceless TikTok pages that do other things for me, and things like that. So I've been able to do stuff like that. 

Paul:  I'm in business, I'm in business. I tell them a little time I say look let me model what I'm doing on micro webinars. Awesome. And I'll get in. I can go into literally my Facebook Messenger and obviously we know how that works. If you've ever been on Facebook and found a name for yourself, even at a small level like myself, but um, I just really try to help those people out and I'm like you're you're literally seeing everything that I'm doing. And there's people within legendary that are using the micrometer webinar and I think I'm not going to mention but one guy is doing great and he's just like, he always messaged me and checks up on me and I got a few people and I promise you we got like this tight knit community that is just like Man, this has an impact. I make no money off. But the conversations and stuff that I get in those messengers. Let's go do what I do, because there's 1234 people out there that's going to resonate with this and there's times I'll lie to people. There are 1000 people and the more numbers that I have, the more people that are not aligned with the vision that I have for them. So like I said, I have a small group of people that are really eager to learn the things that we are all trying to teach and show people that they can really monetize and learn and move forward with freedom in their life. And freedom is one of the most important things for me, as I live in Oklahoma now. Originally from Michigan, I lived in Seattle and lived in Atlanta. My mom is in Tennessee, my brother is still in Michigan. So for me, I can just get on a plane and have a place out and I pay for a room in Arizona Scottsdale where my first cousin is so I'm all over the place. And if you guys really are ready to level up your life and you're ready to take action, think about the education first and separate yourself from the results and fall in love with the process. If you guys can follow them. I'm looking into cameras and I want somebody to really resonate with this. If you can fall in love with the process of doing these daily revenue generating tasks without looking at the revenue. Then you can just fall in love with this. I go live if I make no income at all that week or whatever it is. A week later, somebody messaged me about that live that I did and it changed their life. I had a guy come on he was like man, I saw you a year ago I've been looking for you all over and this person is in a system and now things are moving. So don't think about the money so much, disconnect yourself from that and fall in love with the process. It works. The education is grand, if you will. So yeah, hopefully they can understand that.

Dave: Well, it's it's, it's difficult to convey your experience, you know, in your experience has been something that it's hard to relate to. It's hard to believe that somebody would quit an $80,000 a year job that's even possible that day. So we're all dealing with our own limiting beliefs. Is that possible? Could that be possible for me? And was there ever a time when you had that doubt when you had that skepticism right now you seem so confident you seem so you know sure of what you're saying? What sort of mental struggles if it wasn't that was it something different? So we know that you're not just a bionic man who's gone through this with these.

Paul: I think I probably can tell you what I think, I think more than the next person because I was really good at the job that I had really, really good at, like, probably managing him when I work. I don't like necessarily saying that I work because some of my stories are bad and I believe the company is a great company. But the individual training is what kind of moved me out of that position but I think that I was so good at that job and at times that I was so happy it was like who do you think you are wanting more like where do you think you're in? And things like that? Every now and then the thoughts of grandeur like I want more and I want to accomplish more so I can have more access and impact people's lives in a positive way. And even if that's just my family's life, that's awesome to me, so I feel it's selfish. For me not to go out there and try to get as much impact as I can because I think it's my duty to do that. So yes, like I said, we're on Wake Up Legendary. I love limiters companies, absolutely amazing. I actually saw you a long time ago before I actually got into payments and things like that. And I wasn't sure if it was my Avenue. Drop Shipping was on the mind and creating your own program and all of this stuff and then of course obviously we know short form content has helped a lot of people out that don't know the struggles of people like myself had before short form content came here. So I was already doing lives on Facebook and promoting other offers and things like that and getting one or two on there and trying to spend money on ads and figuring out what converts but honestly the part of it is I know the process. I've known the process and it's been validated through educational programs like legendary throughout the years that I've had, but I've never had the confidence to say hey, I'm gonna throw $1,000 $5,000 at these multiple different ads that I have across these platforms to see when this one sticks so I can scale that. I never had to convert someone who's spending this money, I have expenses. This is not going to work for me. There's another when I doubled down on organic content and short form just up my message was clear. My understanding of what I had was clear. I just didn't have the reach. So a lot of people are getting into it now and they're complaining about their videos and all that kind of stuff. And I'm like, Guys, you're getting 200 views on every one video. That's a lot. You're getting 1000 views of all your videos, you get 10,000 get 100,000. I have four or five videos where there are a million plus views on now, if I did it all over again, I probably wouldn't even care to make that type of content. But it just got views and a lot of people in there weren't interested and it changes your audience and a lot of people are not understanding that on these platforms is when you go viral. It will change the ideal customer to a bunch of people that might have been looking for the easiest ways to make money online. You see the videos a lot of people are doing like free ways to make Well, anybody who wants something free is probably not going to be the best buying customer they say you can get a person to purchase something one time to pull out your credit card over and over again. Now mind you, this is all with good intent to get them something that they're looking for. That's going to work for them. So I don't want anybody to watch this and think like oh, they're just trying to make money. No, you're looking for something, content that you resonate with. You purchase something that is going to help you solve a problem. That is where money and impact is transit, that the transaction happens in my opinion. 

Dave: That’s how they'll pay, they'll pay attention. I mean, that's not a new lesson, a new concept. I mean the best way to help your client is to charge them. But Dave, yeah, because nobody, nobody values it's it's one of those that is an oxymoron that whatever you would call it it's one of those contradictory principles where yeah, if they don't pay they don't pay attention. They just don't meet I don't pay for I mean, because it's just I take for granted. It's like the beach right over here. I mean, how often do I go to the beach that's two miles away from me. And Paul, how often do you think you are some of your friends go to the beach in Oklahoma? 

Paul  I like to tell people all the time, they're like, Oh, I'm gonna get a gym membership and they go to like 10 gyms or they go to look at the people that are in there. No offense to everybody on their journey because everybody starts somewhere but it didn't go to equinox and go to lifetimes and you're in big expensive gyms where you're paying $107 in there. Those people are going there because they're paying attention to their diet, their exercises, and everything like that they hold them more accountable. And when you get a coach or you buy something of real value you're not going to be like man, I spent all that money I'm not going to be you're going to anchor yourself down and it holds you accountable because no one wants to waste money. So I think

Dave: Usually, this is the most important part. I pay that person because I want to be held in an account because it's not here. I'm giving you this money. So now you do all the work. Come and knock on my door. Get me out of bed, give me some breakfast in my stomach getting to the gym and that's the philosophy or the mentality that a lot of us have, for some reason in this particular industry. And I think a lot of it is because there's so much out there online that's promising something for nothing. And of course we get this fantasy that that magical something for nothing does exist. And it does. It exists everywhere and you still haven't done anything with it. You know, just like you said, I can go and watch Paul and learn everything he's doing. If you watch me and learn everything I'm doing. But what do we want? What are we really looking for when all this opportunity and all this information is out there? We're looking for something we're looking we're waiting and if you can answer that question, you can crack your life wide open because what you'll probably realize when you open up the safe inside the safe side of Pandora's box to realize what you're waiting on you'll realize the shit you're waiting on nothing to fear and yes, nothing. Just little beliefs and so many of us when we finally you know jump in or put something down whatever it is I see people walk away from an abusive relationship. They're like why did I do that so long ago, where they started with their own business and things start really cranking and they're like, the only thing I wish is that I did this 20 years ago. I mean, we hear that all the time. And so you know it's a thing it’s the craziest part of limiting beliefs and I think mindset when it comes to a lot of this stuff for people, they really need to work on that aspect of it because one you're worth it yourself, your family or whatever it is and I think that if people really understand that they can sacrifice enough things right now for instant gratification purposes. Like just sacrifice that stuff over the long haul. You will be able to accomplish anything you want to do. This isn't rocket science. This isn't anything that's too crazy. We all got 24 hours in a day. Yes, we have dogs and families and different things and jobs and stuff like that. But we have to make some sacrifices along the way to get what we want out of life. It's not going to fall in our lap. You gotta put the work in. You have to understand your education and skill set is the most important part of all of it. So hopefully I helped somebody out and maybe you had an aha moment on this live and it'd be awesome. 

Dave: Yeah. I mean, that's the hope and one of the reasons why I do what I do here on the show every day. First, you know, we had gone to live here with other members of our team. Occasionally one of our clients would come on but in the beginning of the crisis that happened in March of 2020 I'm not saying the word because I don't want Facebook to flag the video. Understand to understand, I don't want to, I don't want to see people just go on live and they're like, saying, and then what do they get the second they say that word you gotta be warning under your thing about the safety of other medicines and stuff. And it's like, Oh, I gotta be smarter than the computer. You know. So that's why I'm not saying that word and I'd recommend all of you be very very conscious of the words that you know are getting flagged all over social media because they're trying to cut down on misinformation and just don't even say it. Just keep that out of your content. And if you want to describe it due to what he did during the crisis that started in 2020 We all remember that right? Well, I decided to go live and it was a commitment on my part to come out from daily duties, running and operating the business to also creating content. That's not easy. You know, people think that it's just easiest, not It's not easy. It takes work and commitment. But now we've been doing it for two and a half years, five days a week and one of the reasons why we still do it. One of the reasons why I still show up every day and we've got a team of people behind the scenes that are here with us every day as well. Joanne, Roxy, magic winner all right there. And the reason why we do this every day is not only because it helps our marketing, right? It helps our marketing as a company. Surely don't you think that having the spokesperson of the company going live every day would influence people to be like, is pretty legit. For sure. The guy's not even editing what he's saying. It just isn't right there and he's done it.

Paul: Different shapes, sizes, knowledge bases, backgrounds, all telling their story. If you can't find one person to resonate with to get you to move. I want to

Dave: But I want to, here's what I'm getting at with talking about going live first and foremost. You know about our micro webinars right but I called it the Wake Up Legendary show. You see how we did that. You know, it's the same kind of concept. Instead of saying we're going live every day, we call it something right so turn what you do into a name I used to do because I was early in my recovery back in 2009. And I used to watch the show intervention. It was about people getting clean. And I used to do a month of calls every Monday that was called Marketing intervention. It was just giving them a good weather name, right? Yeah, I borrowed something from the TV show. But I actually set all of that to say that the number one way to change your mindset is to get in a different environment. And the reason why I've continued to the show every day is because it absolutely does help sales. It helps. It's a major part of our marketing plan. Now, however, I know that if somebody listens to this on a regular basis for an extended period of time, their mindset will shift because your mindsets are broken. You've been hanging around with broke people broke minded people who would rather co misery with somebody then and then brainstorm solutions and look at what they're grateful for it then find something to work on and people to build with they'd rather and that's what most people I mean even Sebastian Maniscalco, whatever, he's a great comedian, my wife and I went to the show. He's an Italian guy. He's like, Hey, I just got to have something to complain about. 

If you live your whole life you see the world through shit colored glasses, look, you know, don't that's going to reflect in your decision making. It's going to reflect in your risk taking. And if you want to really have a massive shift in, you know, in conjunction or parallel with the action that you're taking, because you can't just sit around I don't believe you can sit around in, you know, I've listened to anything and just a million dollars, it's going to show up on my bank account. You have to do it in parallel with the learning and the doing, but if you listen to people more often have a powerful outlook on a business opportunity on what's possible on getting money. If people think making money is hard, you're going to begin to believe that making money is hard. If that's what you listen to, if you grew up around people saying we can't afford this money doesn't grow on trees, blah, blah. Blah. You're gonna grow up with a lack mentality towards the endless supply of paper they can print and in, quite frankly, the abundance of money that's in the world and a lack of, you're gonna think there's not a lot. You'll be afraid to take tips, you'll be afraid to take gifts from people, you'll think you don't deserve them. Right? This is how some of these things you won't want to do good self care for yourself. There's a lot of ways that things continue to show up but I know how to fix it right now, no matter what the problem is, begin to listen to me if you don't wanna listen to me, that's fine. Like this guy will get shit because there's plenty of other people that will but find somebody you can listen to and be clickbait to make sure they're being honest too. Because if they're just bullshitting and they're preaching a dream, living a nightmare they're talking about something that you don't really do or don't have experience you're going to get and there's a lot of those snake oil salesmen out here on the fence. But my recommendation is give this a try. 90 days listen to wake up legendary every single day. And if you like it, if you begin to feel a shift then go listen to an under another 90 days if you don't find somebody else. But do something every day to where you're putting an hour ish of hard core, not from people who are not you know who are not frayed, who are not in my talk about me every morning, we have somebody on the show, who maybe was afraid but nowadays, more and when we see people doing when we see people doing it in combination with listening to what they're saying then it really really really will change you know a lot of confidence in give you a lot of belief that you don't have but you really have to get off of social media. Stop the scrolling osis, stop the endless rabbit hole bullshit in guile and say look, this is where I'm gonna fertilize my mindset. And then I'm gonna go take action

Paul: 100% I there was one thing that I used to do was slow reader for anybody out there. I don't know if I'm a slow reader now, but when I was younger, I felt like a slow reader. I bought a ton of audiobooks. I'm talking about Rich Dad Poor Dad. For our work week, I bought a ton of audiobooks and it is listen to audiobooks all day long working out, driving in the car even sleeping because I've heard the subconscious mind is working even when you're sleeping so I used to put on my monotone reading things and just emerge myself with a lot of people that have done more than anyone in my surrounding. Now the internet makes it really easy for us to connect with people. But back then when I started thinking about stuff, I was just like, let me read some of these books of people that are putting in their knowledge base their expertise, their like successes condensed in this book, and if I can consume a lot of that I probably trying to change my mindset knowing like, hey, these people have unique stories all the same and all have accomplished great things. So listening to this is more powerful in my head than that because I can find a way why Timothy Ferriss became successful and I can't I can find a way but all the people that you guys bring on here and I see this it's absolutely amazing that you guys sent me an email and asked me to be on here I got tagged online of somebody watching my video of the last time I was on wakeup legendary. And to me, it was like one of those things that happens to me like it's for a reason I don't want to get spiritual or whatever it is, like a sign but I'm just like, and it's super cool. 

Dave: I've never seen you know what the buyers and all that they don't even message you don't even message you know, I've never talked to this person. And many other people are following you and never even said anything and never I mean that's that's that's really the power of conversation and the difference between audio book in free flowing conversation from entrepreneurs and high level thinkers and stuff like that is that you get all the body language and the emotion and tonality and you get all the other contexts that you don't get in an audiobook. And I personally have such a hard time with reading or listening to audiobooks. It's why we don't have a huge book club here at legendary while we're not always reading, and we make one or two book recommendations and it's like because if you can just be we can get you thinking at least have one book on your nightstand and you pick it up but the rest is really hearing conversations, listening people listening to how they think that the problem with audiobooks and I don't think audiobooks are you obviously sit use them back when there was not all these other resources? You did? Still use audiobooks. I'm not saying they're bad but in turn, it's it's it's what is the purpose that I'm trying to use them for? Am I trying to gain knowledge or am I trying to gain confidence? And most of us have more knowledge than confidence? We have a we have Okay, we have usually by the time somebody gets to legendary a lot of times they've already gone somewhere else. Look at you, you know that you even said that. So it's not now we may make it simpler. We may say it in a way that they understand versus somebody else. But what we need is confidence. We need confidence in you to know how you get confident and how you get around other people who are confident. Have you ever been walking around with light and probably people do this when they're walking around with you, Paul, but I don't know. I've been walking around with a couple of my buddies who are big dudes, and I just feel a little bit more badass when I'm well. I wish a mother would know because my man, they're acting out. Not me. Not me. I ain't good shit. I'm scared. My buddy, you will knock your ass out. Right and you just feel a little bit more confident right? When we're listening to people who are confident about what they're doing. And even if they're not confident about what they're doing, they're willing to take the risk. Absolutely means you listen to those people over and over and over again. You act and you think differently. Why do you think that? You know, somewhat obsessed with all mob and mafia? One of these kids that grew up in New York in these families. I mean, they're just kids but they get around these older gangsters, who just everything every word comes out of their mouth like religion, etc. Everything these mobsters say you're gonna think was written in stone somewhere on a pyramid somewhere because they say with confidence, and then you got kids growing up in these gangs and in these awesome. We're looking at what's happened and I don't want to get too crazy, but the power of words, boldness in people, endures in our country. Look at what's happened. Okay. If we don't want to get political about right now. Look at what happened back in the days with some of these. These lunatics look at what's happening and you know, words are powerful. And when people speak with confidence it gives you confidence. And of course, we have to make sure we're listening to the right people. 

Paul: So that's when people don't understand that those words are really synonymous in a way that when they did that, it was the point when you write a word out in your spelling it when you speak it in cast spells. So in my opinion, if that sounds too crazy to people, you have to understand that you will move mountains, the things that you say in negative ways and positive ways. But only on top of that. Dive in right now in psychology and copy like crazy right now. That's my thing, right? And marketing psychology and copyright now I'm diving deep in it. But anyways, I tell people like when I'm in my live like people they're like, Well, how fast can I make money or how can I do this or something else like you're thinking about the wrong thing. I tell people and this goes on to what you're saying. To Be confident enough to make money you have to be competent about what you're doing to be confident. If you're not competent, aka you don't have any indication, the understanding of the skill set, how are you even thinking about going out there to make any type of income? Because you're going to leave here from what I teach you and you're gonna run into a problem because you're not confident, competent about what you're doing. So how is this possible? You have to be real comfortable and competent about what you got going on through education to competently go out there. And just another C word for the sake of it to consistently do these things to to create the revenue for yourself. Be confident, per se be competent, be competent, and consistently take action on the things that you learn. And that's one of the reasons why I usually have a computer because I'll watch a YouTube video and I'll watch the training video. And I'll pause it and I'll implement it. I don't consume that information and be like, Man, I learned so much today. Like I just, that's awesome when I run this over.

Paul: So for me, I'm just like made, learn, implement learn implement.

Dave: Yeah you got to, well, you actually haven't learned it until you implemented it. Can we? Can we be, can we just back up and be even more honest. You've not learned it. You've not learned it? Unless you've done just because you went and sat in the class. This is a big, I believe this is this has been laughed out of, of education in educating us on how we get educated. Just because I went and sat I mean, I've sat in so many classes I didn't learn a damn thing. Think about learning from every video I've ever watched, every class man I've had, what I used to have people that menu been here for a year you ain't learn shit sharp. If you know many times I've had that thing from all these mistakes you've made Abby sharp it's it's it's it's a lot well, I'm not learning anything just because I heard somebody talking about something. Or oh, I heard a dude over here talking about this man. I'm somebody who's sitting next to somebody in the restaurant who is a stockbroker now. I'm gonna listen in. I'm gonna go make some pics right I mean, that would show us real quick how much we don't know after you know we lose our s and usually that's what we do. No matter what we do we get a little bit of false confidence. When you know and then and then we get humbled. A lot of times they'll come back. This really you know, Paul and I, mainly me as being sarcastic this morning. You'll need to be in the industry for 10 years. And you know, here's the thing, nothing's changed except the platform's folks. In over 10 years, nothing about what Paul said with the competent, confident and consistent by the way, you all should write that down because that was like those three C's are absolutely true and powerful. And if you just focus on becoming competent, developing your confidence and being consistent just write that down and just wait at the top of your computer. It will remember it's sort of like the thing that Papa Don said a couple of years ago on this show, he said, Look, there's an I've always heard it called income producing activities, but Papa Don made it even more simple. Terrifying, really terrifying writing. You didn't say reading? He said if I'm writing, speaking or filming a video I'm not. I'm not thinking. I'm not. I'm not I'm not making my own. I'm not crazy. I'm not doing anything that's eventually going to make me any money. I have to be done. That was what he called his deep work. Similar in terms of simplicity and power, is what you just said, with the competent confidence, consistent. There's nothing that is left out of that competent, learn, confident. Listen, surround yourself with people who are confident, become obsessed, block out anything and everything, you know, not rudely but for sure. Really, really like hanging out with your most miserable friends, stop hanging out with your most negative people. I mean, maybe you need to set a boundary with your negative family members for six months, whatever it is to get you to a place where your mindset is not built. On a house of cards. For sure. 

Paul: I'm almost getting chills that you're gonna make me go back to the drawing board and just like start really, really crushing it because I mean, I go hard, and I do my thing. And there's other things that I have passions about and I try not to spread myself too, in a lot. Yeah. I really appreciate that.

Dave: I said, you know your limitations though, brother. I mean, one of the things that I like about you is that you know your limitations. You have your priorities in order. It's what it seems like anyways, unless you've totally got me fooled, which I'm a pretty good reader of people. I think that you've come to a similar place in life as I have, which is look, we've had some fun, we've we've done some things but now it's time to really like not waste time. And I don't have time to waste with people who are not not moving in the same direction that I move in. And I don't have time to waste doing things that are not ultimately going to move me closer to my my, my goals, which at this point it's it's it's ironic that you said don't because every business has to be healthy has to be bringing in revenue. If I was making a lot less money that I was making than I currently make. I would still be really excited about doing this, you know, about doing what we do. And I think there is really something that's important about shifting your focus to this desperation in total focus on money in shifting it to listen, get excited about like, let's try to let's get excited about helping people and then when they are helping and that sounds really lame before anybody has told you that you help them but the impossible the first time that somebody messaged you, Paul, and said hey, man, what you said like, like it helped me a damn in your change. Thank you was that tell me can you just before we wrap up, could you talk about what that experience was like in comparet You know, your first big day of income because I think they might be different emotions or reactions, but I'd like you to describe what it was like when you started started getting those messages because that's really the currency Isn't it, brother when you when people were like this is changing my life. All thanks, man. Like what matters?

Paul: It's crazy. Because as humans we develop and I remember first when it was coming in it was awesome because I wasn't really thinking about the money. I mean, I had people coming in be like, Oh my gosh, I had no idea this exists. I've always wanted an ebook. I didn't know how to do it or I had wanted to learn this type of stuff. You made this so simple and so clear. I feel confident to go out there and do this. They like to use these different terminologies and they get advanced and they say things that discourage me because I know nothing about it. That's a huge flaw on our part and we want to try to sound smart. Right? Yeah, when you want to sound smart, you are alienating society. Because you never know if you don't have a good rapport with who you're speaking to. AKA on these platforms that you're just making videos, then you're probably pushing away the people that are likely if you have a bunch of people that understand that terminology. And maybe those people are already at places that you're at, and you can't do much. This for the moral of the story is I had a person reach out to me didn't purchase anything from me or anything like that. But I'm about to be an affiliate and he went on to Amazon and did some things and I was like, Hey, man, you can do XYZ and this will work out for you. He came along. Three days later, he left a comment he said hey man, I can't believe you absolutely changed my life. This guy's a big farmer's hat. He lives in. In Texas somewhere. He used to be a voiceover actor. And he came on and he made a video as I did. I think he said he made 124 sales in total. A product I told him to do a review for because it was unique on TikTok, and in 24 hours, he made 100 Assam sales. So he came back home. How can I pay you to learn more about this? I was like, Do you have all the information at your fingertips? But this is the type of education that I went through to learn more about this interest. And that natural segue and him and me providing value he he valued that education he didn't stop there and say we didn't even create value. And we're getting it from the product. So another one that was really an idea. I'll have these moments where people have high ha moments in my lives and a screenshot and I just asked them I said hey guys, do you mind if I screenshot some of these positive things you guys are saying to make? Great, they're like Yeah, absolutely. Paul, you're the best, you're this that another and these people are just coming in, waiting 20 minutes into a live a person is still in my live I know they're interested, they're engaged. We have that like know and trust factor being established on Air India, all of these different types of testimonials, if you will, of people that have least heard it so now I can use these in my marketing. I can say hey, this is what the people are saying for my wife. You can come join me on my live video. It's powerful because it's there, there's no lie. These are random wonders. For me when I wasn't making money, and I was getting a lot of those. I would tell my partner I would just be like hey, look, I know I didn't make that much money. But man, I feel great that these people are like saying that I helped them like their Zero to One is happening. It's happening right now. So for me reporting, like I said before, earlier in this video to take somebody from one to 10 and that's why I've been really hesitant on working with people that are in the industry thinking that they need my personal help. Do the exact same thing that everybody else is mimic model in look at things so yeah, the impact over Income Statement sometimes is

Dave: It's humbling. I don't have any money. But I promise you, you will feel better. about those things. And let's say if you had all the money in the world, it wouldn't matter. The money that impacts you moves you about this. You will never get income without it. You will absolutely get income with impact 100 So, so it's almost like you've seen these pictures or memes with like an all someone or an animal that a maze or whatever, they you know, the door is right there. And they don't go out. You know you've seen these so it's similar that a person can come into this industry in just go from thing to thing. To think of just looking for the magic button. But that will never happen even though that's exactly what you're focused on. Which is weird because isn't that what the law of attraction is if I just poke us just say there's no weeds in my yard enough times. There's a Lamborghini in my driveway. There's a Lamborghini in my driveway. But if we focus or if we do enough edutainment, which is exactly what we always talk about in teacher education based on seen edutainment not just going out there in just randomly going up and signing up as an affiliate. Everything including legendary and then just going out there and just spamming not that but going out there and you know using using a connection based selling edutainment and getting people to say this is good stuff man like hey, like this is if, if until you start getting those type of comments, don't even make an offer. Gonna I mean, I've watched this guy, the liver King that built up a massive following on Instagram and he did his whole funnel.

Paul: Recently I was just looking at his stuff. I'm like, this is making like $3 million a month. If not more, I bought a jet even. You can write that off as business.

Dave:  People think people are down in the comments arguing about whether the guy's on steroids or not.

Paul: He has all the attention I tell people all the time and if you can capture the attention, and you look at any of these people that are making content and blowing up on whatever platform whose short form content is, you can do this.

Dave: With the livre king. He never sold a single thing for a while. And that back to my point is that oh, you got people who are like, this is really good shit. Like what you're saying is helpful. They're never going to buy anything from you. You see what I'm saying? Like until what? And that goes back to what should I do? On my TikToks and my Instagram's in my Facebook for free. Why should I give it away for free? You should give absolutely everything away for free that you know, I charge for that. No, because if you this is so valuable for free, your best thing is that you know they're going to be like holy shit that was valuable. Like I want to buy something from you just because I didn't. I can't imagine what's in your pain if that was so until you get people saying those kinds of things. figured out how to deliver good enough quality to create a reliable stream of income. Now, does that not mean that you're not going to get submitted here? Yes, you're going to do that. You're going to have videos go viral. If you never figure out like if you never try to deliver value to people to a point where they're actually saying this is valuable stuff. And you just try to take a shortcut. I'm not worried about no edutainment, I'm just trying to burn through accounts and just do duplicate stuff and just bam you will you will get results. We all have a hard ass road. You're constantly fighting to get your accounts back. Your constant, I mean, this is what folks do. This doesn't happen when you're when you make that shift to say, look, it's not going to happen overnight. But I really want to become a student of this so I can help people. It's kind of like a doctor and nurse. Do you want the person who's just gone through the class like just to get through it operating on your body? Oh, the same way that somebody doesn't want to buy something from somebody who just is half assing it? People have too many choices out there. And it is all it takes is a little little bit of effort and a little bit of effort. Not a lot doesn't amount of effort. I don't I'm looking at you right now. Brother your skin is looking out for you like you gotta I mean to me? Well, right. You don't look like you're killing yourself over there. You know what I mean? is putting forth a little bit of effort. 

Paul: Like you said education. You'd be intentional. You guys everybody that's watching right? All day probably would say he wasn't a brainiac from what he said earlier. But yeah, man. This is not rocket science. It takes diligence, it takes the consuming and being a student of the game and you guys have this you Wake Up Legendary every single day. Think about that when you get up like what are you worth, you know, and you can accomplish anything that you can and I think that platform is one of the best platforms for a newbie or a person who have been veiled for a while to get into a system between the Facebook pages on both of the Facebook pages between this age between the education and the co founder talking to everyone every day almost for 20 years. Stop it. Don't talk to me about another program. I was talking to somebody else about another program. This is the place to be and I love it man. I'm obviously going to develop myself but extremely grateful for being able to stumble across this or should I say intentionally search for this and buy a car.

Dave: I really appreciate that man. It's so good to see your face again and connect buddy and I hope we'll do it again real soon, man. Let me know anything that I can do for you. All right. I appreciate it. Alright man, talk to you later. Thanks.

Paul: See you guys.

Dave: Wow, that was a good one. He's a good dude. We got a lot of those people in this community. We have a lot of those people in this community. So keep your head down. Keep working. Keep striving. Don't give up. Right before the miracle happens. There's so much opportunity and so much excitement in this and it's all we try to do every day is convey that to you. So yeah, we'll be rather so go out there be legendary today do something that's going to move the needle for your life you deserve it. Be Legendary.

Below is the transcription for this episode:

Dave: Hey what’s going on my friends, it’s Dave Sharpe and welcome to Wake Up Legendary I'm back in the saddle after as you all know, this last Friday, my beautiful wife and I were at an undisclosed location, getting a little bit of personal growth in doing our thing, you know, and it's good to be back home going to spend the fourth with our children and you know, try not to blow ourselves up here with some of these fireworks they sell in Florida. Pray for us. All right, my friends. Well, we've got a returning guest. You know, I always say, hey, come back and see us. Well, if you've watched the show for any amount of time, you know that we've we've actually had people come back and see us again and this morning is no different we're going to be talking to we're going to be talking to Sean and he's going to be talking about this as well as other things doing this one thing transformed his business and for months lot to learn. Sean, welcome to the show, brother.

Sean: How's it going? Oh, thank you. I appreciate that. Good to be back.

Dave: Good, good. Good. How are you doing?

Sean: I am on cloud nine. I got no complaints. 

Dave: Tell us why.

Sean: Life has changed rather well ever since I think okay, so look, we get real already. We're going to start off that way. Last time I saw you I think I was just finishing my first month with you last time I taught and that was when I was working that job. I was just killing myself from the inside. My wife's father was currently on his deathbed. I was seeing mental health experts and a psychiatrist during that time too, because of everything that was going on with work, family, all these issues. And so when I saw you it was kind of at that very, very beginning stages where like, this thing could possibly change things of all the crap that's going on in my life right now. And man, life has changed. It was four months ago. As of two days ago. That was four months on the dot and I was able to quit my job by the second month. Unfortunately, my my, my wife's father did end up passing away very, very unexpectedly. But it allowed me to be here, right for my wife, and for my kid and for her mom. Which I would never have been able to do with a previous job. It's allowed us to cut ties with California, because the only reason I was staying here was because I was doing my apprenticeship. So we're actually in escrow right now for our house. We're going to move to Colorado. It allowed me to get a job offer in Colorado, which was unexpected, which while leaving the nine five, it allowed me to still do this because they got in touch with me through seeing this and they offered me a very lucrative position. That doesn't take away from what I'm doing here. So it was just like, holy crap, man. My life has absolutely done a 180 mental health wise. I'm like, on a better road than I've ever been in my entire life. My marriage is awesome. My relationship with my kid is through the roof. I have too much time with my kids. Like too much. I'm handing them off to my wife, you know? No, I have no complaints. No complaints. I'm helping people left and right now it's just insane. Like so crazy.

Dave: Let me unmute myself. That's incredible man. It's a testament to how how fast we can change our life. I was I was scrolling Facebook the other day. Just checking out a few of my friends that I that Merle Merle, you talked about mental health and you know I gotta be careful with with too much scrolling and too much personal posting on social media because that can can affect my mental health. That's why why I mainly only do business stuff on the internet and I don't try to impress friends and family. And why don't really make posts for friends and family and people who are not business related. Because that can help and just be a huge distraction for what you know to show everybody what I'm doing what I'm up to so I can keep up with the Joneses on No, who cares. It doesn't matter I'm I'm happier and I make way more money when I don't focus on making social media posts for friends and family and people that I'm not doing business with. But what I was actually going to say was that one of my friends Eric wory had a huge you know, health transformation. He's an he's an older guy. So it was pretty impressive. And I was I was really happy for him and proud of him of what he did in six months for himself because he's always as long as I've ever known him. Been a chubby guy but an overweight guy you know, and and adorable adoring everybody adores him. I mean, he's a he's a he's a he's a lovely guy. But he wanted to he wanted to lose weight and so forth. And he did and he did all that in six months. That was just a couple of weeks ago. And now you hear this morning talking about things changing so fast and six months. Did you ever believe that was possible?

Sean: No, look, you know, I always tell people when they reach out to me that was the goal. The goal was never to leave my job. The goal was never to make five figures or anything like that. My goal was very simple. I already plan on mentally being in that job. Until retirement. My goal was to simply say, can I get to retirement quicker? Can this help me get to retirement quicker? And I think I think because I didn't put so much stress on saying like this has to be my way out. Right. I think it allowed me to really enjoy the process and learn about it and educate myself. And you know, 200 to $500 extra a month was like more than enough for me. I was like if I could do that with one hour a day because I was killing myself during the 16 hour 24 hour shifts. I was like if I can do that and one hour a day. 500 bucks in one hour. I can do that. I'll be awesome. You know, I'm like, No, I would have never thought what was possible now, within one hour. Like I'll be completely honest, when I kept on seeing people say I make this much an hour to two hours a day. I was just like, You're lying. You're doing eight hours or 10 hours. Realistically one hour is going to give me this but now that I'm in it and I'm literally doing one to two to three hours max a day and I'm making stupid stupid amounts. I'm just like, wow, to do okay. Look, you could pay me $30,000 To think that I would do a $30,000 month, but I just did. And I didn't. I don't work nearly as much as I do. You know, I mean? So that's what I talked about. When I speak to people. I'm like, I'm passionate and I'm adamant about this because you have that same thought process as I had in the very, very beginning. You're thinking exactly like I thought and I just want to make sure that you don't chase those results because I always tell people I didn't chase those results. Those results happen because I just simply opened myself up to the idea that this could help me in any way shape or form.

Dave: Now, you focused on the process and not the outcome.

Sean: Exactly the process. If I can't understand the process, how am I ever going to expect the outcome? Yeah, yeah, I mean, yeah, so I always tell people

Dave: Well, there's just this huge expectation like you said that people are gonna have a million view tick tock and a $30,000 month in the first month and if they don't, then either something's wrong with them or something's wrong with what they're doing.

Sean: Yeah, exactly. I think. I think the biggest problem with people is they put too much pressure on themselves at the very beginning. Which complete, which you're already in and up pressure as it is in the beginning. You know, like eight times out of 10 the people that reach out to me are dealing with issues like I had in the beginning. Rarely do I find somebody that's successful that wants to do this, that says I'm making more than enough money, but I want to have more. It happens, but more times than not it's almost like I'm a stay at home parent or I'm working three jobs I need to change. And I always tell people, “Look, you know, you need to enjoy this process because if you put too much pressure on it, you're gonna hate it just as much as you hate your current job. Yeah, so if they can do that life changes now.

Dave: What is the thing that you started doing? You know, if you were to say this one thing transformed my business in four months. Let's talk about that a little bit. What is, let's give people some tips and let's talk about some of the things that you focused on, to try to help avoid some of the distractions and pitfalls.

Sean: I think my biggest thing was getting communication. Communication was my biggest thing. And look, I understand that a lot of people, they look at this, and a lot of people are already stepping out of their comfort zone. When they start something like this where they go like, well, I don't want to be in front of the camera. That's tough enough as it is or I don't want to speak or I don't. And half the time. I always tell people you can do this without ever showing your face in front of a camera. You can do it without ever saying a word. You know, I mean, there are ways that we are taught within the challenge or anything like that, that shows us different avenues that we can go down that never require us to show your face, never even require us to say our name. But at the end of the day, people do like to put a face to something that they're trying to believe is right. So for me in the beginning stages.

Dave: Think the question you can ask yourself is do you like to put a face to a name do you like you know, fires up who are listening saying, Well, I want to try to do this as anonymously as possible. That's fine. And then Shawn, there are those ways and just think about it. You want as much success as possible, right? And you want that with the least amount of uncomfortability Okay, well, just if that's what you want. Just remember who you like to do business with? You know, do you like to put a face to a name? Do you like to occasionally know the person that you're sending money from? So just for those of you who are listening, just keep that in mind. But Shawn, you're, you're you're not ending there. You are continuing to interrupt?

Sean: Well, I mean, I can piggyback off that. And at the end of the day, when people go, I don't know what I'm doing. I don't know how to do it. Okay, let's think back and think what got you involved in this? What got you interested? What did you trust about this enough to move forward with it? And if I look at that, I go okay, well, you know, I think we talked about this last time I saw you. The first video I saw speaking about this was super sketchy. The person in the person's video that I saw, I did not trust at all.

Dave:  When you were out there like on wherever you saw the first video that talked about our training here or whatever it was, yeah.

Sean: At the end of the day, like I didn't know that person. I didn't follow that person, that person's positive vibes or page and everything that they were saying on the screen. I was like, rolling my eyes right? But at the end of the day, I always told myself “What will it hurt? If I just learn more about this? What will it change will change my life? If I don't learn about this? No. Will it change? Does it have the possibility to change my life if I do learn about this? Maybe? So it wasn't them getting me involved in this, it was me being able to move past my insecurities. Click onto the next page and then find your video. And then once I saw your video, I was like, Okay, I trust this guy a lot more than whatever got me through the bucket door. You know what I mean? 

Dave: That's powerful. The acknowledgement of the trust, right? Yeah. I wonder if we could just come back and talk about that whenever you finish. This because the the being a trustworthy affiliate or influencer or or just person out there is something that you you can help you can be more trustworthy so we can come back and talk about that but, but you know, you you're thankful you got to the page and you actually heard the message and heard the sales video ready before.

Sean: Yes. So I had to think about that and say, okay, in the beginning stages, what I was doing for what was I doing? I was probably doing the same kind of video style that got me somewhat interested but it was still kind of like, man, you know, I bet there are people looking at me feeling the exact same way that I felt about them. I would always try to get them to go into my DMs and in the beginning stages, I was typing everything out, taking everything out, taking everything out, I was like, Ah, this is and then what would happen was I will get into that mode where I'm like, Man, I'm becoming the thing that I ate, copy and paste, copy and paste, right, like waiting for a response. And I was like, this sounds so automated, I hated that. I absolutely hated it. So I did this thing that required more time, which was alright, whatever, I don't care. I started doing audio messages. I am okay. I am such a believer. I'm taking this personally. It shouldn't be personal. This should be absolutely personal to you. Yes, it's a business. But if I'm going to put my name behind my recommendation, I need to stand by it. If I'm going to tell people that this card is really, really great. I need to be able to drive if I'm going to tell him that this training program is really, really great. I need to put myself through it. You know what I mean? So if I'm going to tell the person Hey, you should at least look at this challenge and go through and blah, blah, that I need to make sure that they understand that I went through it myself. And that's something that I wasn't getting. When I saw that video. That person never reached out to me when I reached out to them. And I could have easily been one of those people that said, You know what, you're not reaching out to me, you're fake. It's a scam and I walk away. Right? Because so many people do that. And in my mind, I'm like, I cannot, I can't let that happen. I need to make sure that at least understand what this is before they walk away. So my goal is very, very simple. And I think we talked about this last time. I do not have a goal of making affiliate marketers. I could care less if you want to be an affiliate marketer. One because the training doesn't just go over affiliate marketing. It goes over affiliate marketing, goes over one on one coaching, it goes on scaling up a business you might already have. So I made sure that I talked to everyone and not say I'm only going after affiliate marketing. Why? I know gym owners, personal trainers, real estate agents that could still use this training to scale up whatever business that they have, without even caring about affiliate marketing. How do I get that across? I threw away all the copy and paste stuff. And I base it off of a very very personal thing. You can come to me with all the questions in the world when I say reach out to me, and I will look at it and say look, let's put that on the back burner. Let me get to know you first. When I'm going to talk about this, What's your name? What do you do? Where are you from? What goals do you have that made you want to reach out to me? Those things alone will open up all the doors you're muted.

Dave: What did I say that piqued your interest, right? What was it? I mean, just those are those questions that would make me stop and be like wow, nobody's ever asked me this before. You're absolutely right. Whenever I ask for info or reach out to somebody and many many years on the internet, it's always a copy and paste message back.

Sean: Well, those three questions alone Where are you from? What do you do? And what are your goals? Those three questions alone will automatically tell me how serious you are. I'm investing my time already to send this audio message. The amount of time that I'm going to invest in this conversation is all dependent on you. Not me right so that 14 seconds I just spent can turn into a 10 minute response on how you do right. So the more time and effort that you put into that the more time and effort I'm going to put into you. It automatically lets me know how serious you're going to take this and it allows me to steer you towards the direction because once again, I think people are pigeon holing themselves thinking that they have this is only about affiliate marketing when it's not those requests that will allow me to know okay, you're a doctor. 

Dave: And we  explain that in the training, but the problem is the prop I know you know, and that's why we just have a $30,000 month Okay, in I'm feeling I'm feeling my blood boiling a little bit here, because it's everything you know, is available for everybody else but you know the bottom line is, is that all the people out there who are affiliates, and they just signed up to be an affiliate and they're the ones who, who make us all look bad. They're the ones who have never gone through any training and just want to get to a quick buck. And well, I understand your feelings of desperate pain, those of you who are doing that, the reason why you Maybe nobody's listening to you or you're not getting engagement, or nobody's opting in your email list isn't growing. Nobody's buying from you is because I mean, I'm gonna say it to you like my dad said it to me, David, you don't know your ass from a hole in the ground and you're out here trying to be the man, you know, basically, you know, I wanted to go off and start my own construction company. And do you want to know I went out? I bought my first truck that was a gray F 150. And I went out to the very first job to bid on it. I was gonna leave my dad behind. And or not behind but just go off on my own. And I have my first job. I go out there and I'm the guy who's walking me through the house. It was an investor and I tried to go grab the garage and then it fell and I put my hand out to try to grab it and it cuts my hand wide open and the damn guy who I'm giving an estimate to has to go drop me off at the emergency room. No shit. And that's what I feel like a lot of us marketers online are like. It's like we just want to go out there and be the man or be the woman and I get it. I really understand that. And when we do that, and when we don't go through the education when we don't, you know just it only takes like a little bit of time to invest to go through just our training here. And you would be armed. Every single one of you looks at it like a cost. And instead you try to avoid it and be a part of what we're doing. Just by kind of hanging it out outside the club in like trying to sell something to people as they're coming in the club instead of actually go by in the training and going through it to learn what's inside of it so you're better equipped to not look like I did, which was look like an asshole out there. I mean, I literally was just like, you know, Dad, I just don't want to learn about the trade. I don't want to. I just want to go out and sell. I just want to go out and be the man and he was like you go be the man's son. And you know I called him from the emergency room. I'm like, Dude, I just literally almost tore my thumb off on this on this garage door. He's like well can't say I didn't tell you. 

Sean: Finger  in the socket moment.

Dave: You know what it is. The irony is sure there's a little frustration for me, but at the end of the day it is actually everybody who wants to shortcut success. Just makes it so much easier for people like you who are out there who have invested a bit of time to know what the hell you're talking about. No. I mean if you're going to be an affiliate for legendary and that's all you know, you're gonna really focus on that out there, which is fine. It's not the only thing we teach or talk about how to do but if that's what you're going to do those of you out there Yeah, understand that we just don't teach affiliate marketing as matter of fact I rarely even mentioned affiliate marketing on the external sales material. I mentioned freelance digital marketing, because affiliate marketing has such a, it's such a common terminology that a lot of people might hear it and automatically just block you out and just pre judge you and say well, I write affiliate I've seen that heard that before. You know, people are looking for something new. They want to try something that they i I'll never forget. I've had somebody in and in a workshop one time and I was teaching in talking about affiliate marketing. And I said the word freelance Digital Marketer and she was like, Oh, I like that, you know, as if I'd like to, you know, I like the sound of that. You know, sometimes we're like, well, it's the same thing that you're doing. You know, it's nothing. It's just you're freelancing from affiliate marketing to potentially creating your own course, to running a coaching program or taking on a you know, a soccer coaching client or maybe doing a virtual event or a live event. You know, maybe you do one, maybe you do what you free, you know, the beauty of this business is it does allow us to create multiple streams of income within the same business. But again, all of these things are things that so many people Shawn and it's unfortunate because a lot of them are out there trying to do affiliate marketing and some of them are affiliates for us. But as all they've seen is other affiliates, who also in many cases don't know what they're doing. And it's just a copycat. And then along comes a cat like you who's like, gonna go through the actual training you know, and you just go out and dominate. And I mean, we see that a lot, actually. I mean, Andrea, I forgot. I forgot her last name, but showed her water or something like that. Yeah. She's from Peru. I mean, bro. She's a beast. I mean, there's several people and even at the last mastermind, there was lots of clear evidence. You know, you go through the training, and then you take action on what you learned. And I'm talking about, like, really, there's nuggets in all of our training, all of our training, and the majority of people won't even complete the challenge. Let alone get into the blueprints. But, but, you know, it was real evident at the at the mastermind as well as it is, you know, right now, in this moment with you is that, you know, when you go through our training it's You're such you're such a different marketer standing next to somebody who's just fit hasn't gone through anything is confused don't does it know which ways up doesn't know where to start? How does that sound familiar to a lot of people who still don't know where to start? That's what people that are common still don't know where to start? Well, if you buy the blueprints, there's an actual link that says Start Here. You know what I mean? I mean, and a lot of times we buy stuff and then we don't even look so I don't know I'm ranting here, but there's so much around what you just said. And even the fact that you know, remembering the person that you were exposed by, you know, whatever affiliate that was and how horrific they did it, but you continued on anyway. And I just wonder what comes up for you as I'm ranting about this.

Sean: Well, I will say this, like when you talk about when we all take the blueprints, it's all the same information, but how we perceive it, how we take it and how we go ahead and distribute that. That's completely different. So since I started this, I have spoken with some of the top earners with Legendary on phone calls on Zoom calls, and this and that, and the one thing that I realized is that we all have a different way of creating content, but it all stems from the same education. Right? The problem I'm seeing is that the top earners are taking that same education and making it their own. But the majority of those that are failing or that are stuck, are taking the tidbits of those pieces of information, right. And they're just making it the same as everyone else. The majority, the masses, the masses all look the same. So you're not making yourself stand out by any means. You're not doing anything that's different, but you're expecting exponential results. Right? Like, you're not asking yourself, What am I doing wrong? How are they doing this? You know, I mean, you're just simply saying, Well, I'm doing everything this person is doing. And I'm not getting those results. Why am I not doing it? Obviously, there's something on the backend that you're not realizing. And the problem is they're not going back into the training and trying to figure that out, or show you where that's at right here. I want to just show you a story that I illustrated with but you're about to say something else, they're not going back into the training or you're similar or they're just not simply trying to find a way to make the message unique. And this is why I made it very clear. Always try to put yourself in the position of the person that you're trying to get because you were that person you were and that's what I try and keep on pounding into people. When I spoke to them, I was in your position four months ago. Oh, you have questions about the training. Fuckin ask him. I was in that position. Those questions that you're having were in the back of my mind. The skepticism that you're having right now. I have this exact same stuff. I went through it and I am now a result of the products that I put myself through. Right. I am not a teacher, I am still a student. But I'm a fifth year you're in you're just coming into the door, you know, that sort of deal. And I think that's the problem too, is that people are trying to be teachers, when they haven't even enrolled in the fucking classes. You know what I mean? So why should I trust you? At the end of the day, you need to ask that question not why am I not getting these commissions? Not why is this failing? Why are they not trusting me? What is happening in that communication that is not allowing them to trust me? And if you're saying well, I'm doing the exact same post as that person, why? What are you not offering? Are you not getting on a phone call with them? You don't have to, but it could help or you're not telling them to reach out to you in the DMS. So that's my thing is I can create the stupidest video with the dumbest hook in order to get a million clicks hopefully right I can make the most insane fucking video. But if that million clicks can give me some people to reach out to in my DMs. That's where I'm shining. That's where I make the connection. Right. And people don't understand that they think that clicks equals commissions. Clicks don't equal shit. If you look at myself, and I tell people all the time, they're like, you're only getting this stuff because you have a large following. No, my following is diminished. I said this in the last video. My following has dropped exponentially since I started this and my viewership is down traffic, but that's because I had a different niche when I jumped into this retarded i only I started Yeah, it's not like I started in this and then just went to shit. No, I went fitness and then I went into this. So of course everything is gonna drop for me. Right? But the thing that makes me stand out is you'll have you on the same channel. And I completely refurbished this channel, right? So it was gonna take a hit and it still takes it but now I'm starting to balance out. But you'll have people with 10,000 followers getting 30,000 views. You have a guy like me with 160,000 followers get 1000 views, and you're wondering what I am doing differently? I'm talking to these people. Like, I'm getting the message very, very clear. And I make it so I'm transparent. When I speak to them in the DMS or I get on a call with them on a zoom call.

Dave: People trust you so much more when they're so honest and just just very transparent. And give us some examples of what that looks like. Like what's an example of something you're going to be honest about in there? Oh, really super honest that probably other affiliates are not.

Sean: So one of the biggest things that I get is like Okay, so let's say someone is going to make a big investment. They're at that stage and they're just like, Oh, I just don't know, I don't. There's just so much now, and I'm like, Okay, look. I've done it too. I didn't. I was at that stage. Right. The things that you have to realize when you cross when you cross into the next level, well, hey, I'm gonna take this seriously, you know, I mean, and now where do I go from there? The first thing that I have people do before they even click the Start Here, like you were just talking about, oh, let's start here. I don't even say before you even do that. Get out a piece of paper and write down every single doubt that you know is going to pop up in your head. Every single thing that you're going to tell yourself that makes you want to fail that tells you that you're not going to be able to complete this every single thing right off the bat before you begin step one, and then come up with an answer that you know is going to go ahead and squash that something that's going to get you to the next day. Right. So that's the very first thing because I'm having more success than I've ever had, and I doubt myself every day, delegate that right? Like right here you can, I'll be okay, if I don't have a 30,000 month this month, and say I have a 20,000 month, right? I'm gonna be like, is it? Is it diminishing? I only did 20,000 This month I did a lot more or less. Like really come on. I feel like the bigger picture but at the end of the day doubts creep up on your mind. No matter how successful you are. You're either gonna have a fair view or fear of failure, or fear of success. And you got to go ahead and say I'm five rather than a full computer success. I'm having such great success. I read through that every single day. Right? But I have them write down all the doubts in their mind. I haven't written down the answer to it. And then once they have that doubt I say all right, now let's write out a realistic timeframe. How long am I going to do this? Before I actually throw in the towel here? I mean, and I told him, I tell him all the time. I said I did the list. I did a one year timeframe. And I didn't give a shit if it went 11 months and 29 days. And I have made an improvement on that last day and then in the 11th hour, I don't give a shit. That was my sign to say alright, it's worked. I did you know I mean like, Let's go forward from here.

Dave: They, so I just want to point out the difference between those of you who are listening to this are going to use this to go make money with and those of you who are going to prolong your success. There's going to be two things you want three things you can do with this information. For example, Sean was just talking about you know what he talks about with maybe a new lead or somebody who's getting ready to actually buy something from him and start a process. So some of you are like, Oh, that's great, cool information. Sean's a cool cat. Some of you are thinking man, I really wouldn't wish I was Sean's customer. And Shawn could I could do that with Shawn, that maybe that's what I'm missing right now. Right? That's, that's one. That's one third person going. Wow, that's a really powerful way to speak to leads and customers and that's a really powerful exercise and that's really valuable. Maybe I should, maybe I should go and implement that. You know, they've actually gone to try that. And that's not to say that you shouldn't go and follow Shawn and you shouldn't go in and be a part of his life and support him and allow him to support you and who knows where the future will take you. But in this moment, when you listen to wake up legendary, and these different marketers are coming off and they're, they're giving these tips like Sean's doing right now. There's a couple of things you can do with it. And I just, there's some of you who are still in that mentality that you know, it's just it's something outside of myself or someone outside of myself, who's gonna make the difference in my success. And there's nobody outside of your success. There's not a mentor. There's not a guru, a guy or a girl who you're going to run into who's going to be the missing person. And they're gonna make everything better. As a matter of fact, Shawn and many of our guests each morning probably say and do a lot of things on the show that maybe they might not have done with the customer because they're sitting here talking about it. You know what I mean? You're maybe not doing everything with every person, right? So if you're listening to this, don't think that the grass is greener on the other side. Get out of that customer mentality and get into the Creator mentality. And out of the customer mentality. You This is not for customers. This is not for customers. This is for creators in these tips. We want you to go and use them. We want you to go and implement them. And that's just a simple little mental kind of tweak that if you're sitting here listening to Shawn and you're you're thinking and I can care less go learn from Shawn as much as you want, but he's giving gold away that you can be implementing today. And that's what I think is so powerful about what we do. Is that unlike your typical college or I know, in a lot of careers, you have to have an internship and stuff you have to go in and kind of practice this stuff and maybe you're gonna get paid for it one day, maybe you're not. Well any of you could go and try what Sean's talking about now to gay and make money with it. You don't have to wait, you don't have to do an internship. You don't have to. I don't have to sign off on your paper or sign anything or say you completed certificate or any of that bullshit and most certificates are just some bullshit thing that somebody invented to try to make it some industry standard that you go through and get their stupid certificate, life coaching certificate, this certificate that certificate this degree that degree none of it matters. Because there's people like Sean who just rose up like the phoenix from the ashes or guys like me, who, you know, crawled out of a dusty construction site over 10 years ago and started slinging information products and courses and the beautiful part was I was not actually the one who had to do them at first I just learned how had to learn how to be a somewhat consistent and trustworthy affiliate. So I would love to talk about that just for a second. How can we help people look and seem and sound more trustworthy? I gave one tip which was go through the damn training and actually know some shit know what you're talking about. What? What's something that you might suggest or something that you did or changed and you're like, Damn, that's giving me a bit more trust than I used to. 

Sean: Well look, okay, so I said it before. If you have 10 people that are offering or that are talking about the same thing, right? What you are going to try to look at makes you choose one of them, and they're all doing the exact same thing. You're kind of just closing your eyes. And hold them right. But let's say one of them offers a free free call. And other ones don't. Like that one's gonna be a little bit more or a little bit better, a little bit more intriguing, right? So that's what I have to look at. I say like, okay, well what makes me stand out, what makes me different? Yes, I do the audio messages. Fine. Maybe some other people do all the messages. I don't know. Right. But this is something that we talked about in the training. What's your lead magnet? You want an email? Why? Why should I give you my email? Right? What are you giving me in order for me to give you my information? Right. So I created a free ebook. I took the training. And I did a cliff notes version of a section of that training that I took, and I said, Okay, what, what was I most confused on or what did I find most valuable in that training? And how can I go ahead and just condense it and make it something that intrigues people to want to know more about that training? I am not trying to take all the training and make it into an ebook, because then I'm just giving it away for free. And I'm not getting anybody to take the training, we got to show that the training has value. So I'm going to take a little bit of that training, put it into my own words and try to explain to a person why I find value in what they just taught me and why they're going to find even more value when they take the training. So one of the things that I do when I talk to people at the end of it all I said this before, and I make it very clear. I do not care if you want to be an affiliate marketer or not. My only goal is that when you make that decision, it's because you are not educated on what that is so that you can walk away from this because you know what it is, not because you haven't been told or taught what it is. And that was the biggest issue that I was seeing. That is the black eye of affiliate marketing is that people are not communicating enough on why education is important. They are simply saying, These are my results. You can have them. Well how do I do that? By this? What is it? I want to be that person that says these are my results. You can have them. Well, how do I do that? Let's figure that out. Where are you at in your life? What is it that your goals are? Okay, well, you know, I understand you probably don't have the time right now or you just you still don't know if you want to do this train. Understandable. $7 is a lot for some people. I don't think so. But at the end of the day, a person will fight you for $7. So okay, look, I have a free ebook. At the very least I want you to at least get that free ebook, walk away with something. Walk away with some sort of knowledge. Because I guarantee you if you read that ebook, it's going to intrigue you. Either you're going to be intrigued and you're gonna want to know more. And then that gives me the opportunity to say look, that ebook is often the training that I took. If you think that the ebook is great, wait until you check the training. The more you're going to read it, you're gonna be like this seems like a lot of work. I don't know if I want to do this. Fine. You just made a decision because now you're educated on it. Not because you're lost, and no one's talking to me. If that happens, I've done my job. That's it. That was my job. My only job was to get you interested or not interested. And that's it. I don't want to sell you on something. It's not my job to sell you. All right. That's your job. They don't, that's your company. Right? I get you into Dave's club. I'm not the one serving drinks and playing the music David. If you want to walk out of that club, it's not my fault. It's Dave shitting. Music choices are shitty drinks, right? So you have to think of it like that where it's just like stop trying to shove shit down my throat and just talk from the perspective of the student that you are and still are. Because you are a student. Right? Yeah. And that's it. You're just trying to say hey, these classes are really great. I learned a lot from them. What is it? Why are you not believing me? Don't ask the person why they don't believe in right? Start asking them questions. Why would a person not believe me? And how can I get them to at least trust what I'm talking about? Yeah. I want to get on a call. Do you need to write a book? No. I mean,

Dave: Yeah, that's unbelievable. Unbelievable value right there. And I go over that specifically in the blueprints how to build a lead magnet. What are the different kinds of lead magnets you can build? Get? You're right, I mean, people you know, we all all of our stuff tends to look the same because we just copy each other and that's, that's, you know, we just look at what everybody else is doing and that oftentimes in a community becomes the strategy. Everybody thinks that's the strategy well just watch a Wake Up Legendary and just copy people. And it's like, you know, that's fine. That is one way to go about it. But let me give you a little hint. Little those of you who are on the fence, this July 4, maybe you'll do something really nice for yourself in going by our Blueprints, because it's not certainly not going to change my life. But I know it will change yours. And so consider that but first, let me show you what's inside of them. This is a tiny little freckle on the pimple of a gnat's ass of what's actually back there. But how do I get somebody? Trust? That's what we're talking about. Right? And Shawn, just give up gave a great a great tip and now I want to give a tip on that. And then we'll bring this airplane in for a landing. So this is in the section of the fishing formula in the blueprints. And this is where this is a small section of the chum section of the fishing formula. And there's eight sections to the fishing formula. And it's a it's a system to be able to go through and make sure that it's essentially a system to sell anything to anyone, but it works really good for affiliate marketers in in the in this I made it specific to affiliate marketer, so, Chum the Waters but don't give the whole boat away. All right. So what we see out here is we see a lot of you know a lot of people who you know, say they want to be an affiliate for Legendary go take you know right on their tick tock profile. Go take the 15 Day Challenge Dave sharps great Legendary Marketer, blah blah blah blah or maybe say they're over here promoting, you know, the shoelace company or, I don't know, we'll keep it information based maybe they're maybe they're over here promoting this coaching program over here on fitness coaching. Well, this fitness coach over here. He used to do the same Shani, fantastic and then he found an affiliate anyways. Whatever you're talking about, most people will go in and say the whole thing and it reminded me a lot of when I was in network marketing and MLM I used to go and advertise the name of the company and the product I was selling and the person who was the CEO, the founder, I used to announce that just to the whole world. And actually, I thought the solution to all my problems was to put a wrap on my car kind of like this and actually drive my truck around as like a moving billboard for the company. And what I realized was, that was the stupidest thing I could have possibly ever done. Because the person who's sitting in traffic, who just looks at my big dumb wrap on my car and says let me just Google that company or product and just I'll do my own research. That's exactly what they did. And I got left with the bill for the car wrap. And they got a nice little chuckle at how much of an asshole I was for doing free advertising for this company while they just googled it from the comfort of their own car, right. I didn't know anything about, you know, trying to get somebody to give me their information, calling me any sort of a lead magnet. Just none of that clicked for me. And what a lot of people don't realize in this industry is that you're whether it's tick tock YouTube, Facebook, wherever you're promoting, your whole offer should be more blind than then then specific, at least on the front end until you get their email address. And the reason why is is because you need to brand you not the company or the product you're promoting on the front end for the simple reason that I just gave that people are not stupid. They Google things every day they go Google all kinds of things. I mean, come on people.

Don't pull up your search history. Look at all the kinds of crazy shit you've searched over. The last however long people are not it is not a foreign thing for somebody to use that search bar. So they will use that search bar. So you have to be brand new. What does that mean? Well edutainment I talked about that in another part of this section. What edutainment is okay but you want a brand you with edutainment and again if you tell them what it is you can guarantee if they don't go research it they're at least going to prejudge it right but you know, at least they're going to research it and maybe the if you're an affiliate, they might find another affiliate, right you have to get the email address in the best way to do that is actually not by giving constant you know, in like, like annoying calls to action to go and just, you know if you say Lincoln bio Lincoln bio, they're not going to opt in more because you said that more times. Like that's not how it works anymore. The reason why people do things people are not stupid is because they're curious, and what this whole blog offer setup, no matter if you're an affiliate or but especially if you're an affiliate, right, you don't want to give too much away. Remember this slide, Chum the Waters but don't get the whole boat away. It's sort of like when you go on a date. If you lean in for a kiss and start on zipping your pants in the first five minutes. Shawn, how do you think that's gonna go I mean, unless you're there and it's a transactional sort of thing, but I mean, if you're there on a day, okay, if you're there on a date with a woman who you asked at a coffee shop to go out, you're going to take her to dinner and you lean over to kiss her and drag her to the hallway and start on zip in your pants. You think she's gonna slap your face nine times out of 10 Probably. Yeah. You know, and I mean, obviously we can. We can talk about a lot of different scenarios, but I mean, come on. You guys get the analogy. It's like this whole process is about a little bit of teasing tantalizing. It's about a little bit of curiosity. It's about a little bit of finesse. It's about delivering value. In getting them to actually like you and think you know, what the hell you're talking about, before you try to tell them to go do something or or give you something, you know, but the most important thing from from this, you know, last five or 10 minutes is the idea of building trust through branding you as the main, you know, as the main Attractor Factor, not the product or the company or the owner of the company or any of that let them learn about all of that, after they opt in will do if what am I going to talk about? No, there you go. Right now we can get into actually creating some content that's probably going to work once we've taken all that off the table, right? The whole here's what I'm promoting, here's why it's great. I mean, that's just features and benefits. That's facts, and they sure do tell. But stories in value sell like teaching. You know what I mean? Because if I'm teaching you then you're learning. But if I'm describing facts in detail, your buyer defenses are going up because you know what pitch is coming. I've already engaged you intellectually, so you're not even in your feelings. But again, stories teaching hearables now you mix that with trending sounds in visuals that we can use from the internet. And you got Shawn here who, you know, went through the training just had a $30,000 month and there's a few nuggets on how to get more people to trust you. What comes up for you, buddy?

Sean: Well, I mean, you kind of hit the nail on the head on that one. It's you. You trusted the training, right like because you went through it, but at the end of the day, no one knows that they can trust the training until they go through it. They have to trust the person recommending the training. The people need to stop worrying about Oh god, it's gonna sound horrible, and you stop worrying about your date. All right, man, you start worrying about yourselves because he leaves me out of it. I'm just trying to live over here. Although worried about me when you wrapped your car. I'm not going to trust your recommendation. I'm automatically going to think you're a company man. Right? I'm not a Legendary employee, right period. 

Dave: Like I’m not listening to your third party validation. And that's exactly what we've called it in. Marketing all these years is your affiliates. And other people that are out there who offer testimonials and validation are third party validation. That's sort of what it looks like you're onto something there.

Sean: So you have to make that very, very clear when you start talking about Legendary everyone's gonna be like, Oh, you sound like Are you under contract because I'm like that No. This is a huge thing that happens. People get to a certain point in their training and then they come back to me and ask me questions, which is fine. I love that. asked me questions. Why? Because I was where you're at when you have those questions on that day. Do you not think I had those questions on that day? Like, the only difference is I didn't have someone to reach out to. I'm that person to reach out to now and I make it soak clear. You will have questions. This will be a lot of information. You need to go ahead and make sure that you are there to answer any questions that that person has during this you're helping to facilitate additional purchases as well. You are the trust circle. Do you not understand like I needed people to understand that you are the only thing that is keeping this person from moving forward or not. You are that trust you are the battle buddy the trust buddy wherever the fuck you want to call it. That's what you need to be for sure it is your contract. 

Dave: You’re advocate or ally in a sense is what you're what you're acting as right?

Sean: Yes

Dave: You're like oh, you're like a like a so like, it's like the buddy system in a sense. You know, you're acting as their body in their interests and you're on their side. And you don't want it to appear. Like you're on some other level, like secretly you're a mole and you're really trying to convert them and get them to buy no matter what yeah, you're their buddy and you're letting them know, you know, this is safe, keep going. It's okay, do what's best for you. This is what I did. And all that additional communication after they buy the initial product that you're offering and or doing and sometimes people don't even come back. It's beautiful. When you offer yourself, people. Just the offer oftentimes is enough. Just them knowing they can go to you. But what you're doing here and it's so beautiful because it's towards the end and you really have to listen to hear this nugget man but this is the best one you've dropped today. It's facilitating those additional upsells or premium price purchases, that if you're an affiliate, you want to connect with companies that are going to have other additional, more advanced programs that you can earn more commissions on. And by maintaining that relationship or at least keeping that line open like you're doing and correcting anything that I'm saying if it's wrong, but by keeping that open, you're helping to facilitate those additional purchases.

Sean: And here's a big thing too. When I say that I'm honest and transparent and stuff like that. Anyone else if this was just about money, right? And people ask me questions, should I get this? Well, what about this one? What about this product? What about that? If this was about money, I would be like, get it all? Yeah. It's so great now. But at the end of the day, when I went through to get the training, I didn't get every single upsell. I didn't get every single product. I got a handful of things, you know, but I can't talk about something that I never got. So I'm never going to recommend that. Right. And it's not to say that I'm going to tell them not to get it. I'm simply going to say these things are very, very, they're like supplements, you know, you have a good diet. Not only that, you don't need protein shakes, but it's a great supplement. It's there to help you when you're in a bind, right? 

Dave: By the way, great analogy.

Sean: Main thing is to just get you through that seven hour training because I know that that has enough value in it within itself. When you start asking me about all these other things, I will be very honest and be like look, I got these couple of things. They're very, very helpful, especially if you want to move forward and scale up. They're going to be extremely helpful. At the end of the day. You don't need them though. All about this business. I didn't get those. I can't speak to them. All I know is that these are great, great supplemental things that I know can help you out, but they're not needed. All I care about is that you go through that training first. Do you not think that if they hear that they're gonna be like, Oh, this guy makes money off everything I buy and he's telling me that I don't have to buy certain things. I just have to buy what I do not want to buy for $100 to send it off. Okay. They said no. Okay, perfect. Yeah. I mean, you need to stop thinking when you start thinking about the dollar value and every single thing it's going to show you might not try to make it show you might think that you're not having it show it's kind of bucket show. And when you stop wearing about the dollar value, the trust factor is going to be there and when you can actually have people trust you. It doesn't matter what you recommend, you can recommend a $20,000 product. If they trust you, they are more apt to invest in that because they trust you. I can talk about the product and be like Oh $20,000 The more value it has and must go with them and the price tag, like that sounds car salesman style, right? But if I say look, I am a I am a result of that product. Well which one doesn't matter. I'm a result of that education. Whichever one you want to get is up to you. And you can ask me questions on it and I'll let you know if I got it or not. But at the end of the day, all I know is that I am a result of this education. And this education has allowed me to leave my job, be with my family and have over a year's worth of savings in four months. do this, do that at the end of the day. Do you want those things if you do, this is how I did it. This is where I learned and I will help you every step of the way because I know that even though there's great value in what you're about to buy, I still know that I had questions when I was starting off Why would I not still offer my help after you just invested and a huge thing. Do you think that makes me look better when I go get them? And I walk away? No. That is another reason why this whole industry has a black eye is because people walk away and they leave them and they say good luck. You know why? Yeah, for sure. I want you to succeed. Why would I not want you to succeed? Your success makes me look better because I'm trying to say that this education system works for your success. That's it's my billboard, to say look, I just told this person it works. They're successful. Believe me or not, we're winning. And you're still spinning there. And I mean, we're winning and it's fun too. 

Dave: This is your back office. And this is the stuff that you've bought, like you've bought all this training. Yeah. And that's that, you know, it's rare. Man. It's rare. It's rare that you actually get somebody who is, you know, putting their money where their mouth is. I have always been with affiliate marketing and it's not Garin. It's not mandatory that you do this. But for me, I have always enjoyed personally promoting products that I did have transformation from and that I did go through. The reason why is because I've always been a personality. Affiliate. I've just, I've always been the spokesperson of my own campaigns. I've never used, you know, a pen name or anything like that. And I've always used my face and my story. It's always worked the best but where was I going with that? No, I was just I was just I was just, oh, I was talking about actually buying the thing that you're marketing man. I mean, and that's actually owning it. You know, being willing to put your money where your mouth is. You know, I've done this in several different ways over the years. I told a story the other day about how I went to a Tony Robbins event and my wife sitting right here I called her and I was like, I'm gonna buy the, you know, this big thing from Tony Robbins and it was like 15 grand and I just wanted to buy for me it was about the act of investing in myself. Which gave me so much more confidence and conviction to go and market, other marketing and personal development courses, which is what I've done for over 10 years and never done anything besides that. Always sold the core for business. Model always been in that business one way shape or form. And I got up on that stage, bought it, dropped 15 grand with Tony, went to a couple of the events, didn't even go to all of the events, just couldn't get to them all. But just that act of investing in myself gave me so much conviction and I see a lot of people over the years. Who I mean, yes, it's financial. They can't afford it. Right, which is, again, I don't want to minimize I don't want to minimize your pain or what you're going through but I don't ever say that about myself that I can't afford something but people can't come up with the money, whatever to buy the training, but they want to be affiliates of ours. And the challenge with that is it's I can't force anybody to pay to play to be an affiliate. But the challenge with that is that you lack conviction, you lack that internal conviction that you sense in what you hear with Shawn that he has when he's been talking this morning. There's something that when you're asking somebody to do something that you've also done yourself, there's a real you can really look somebody in the eyes. And when you've not, when you're asking somebody to do something that you've not done yourself, but you're out there making a stand every day about it. Like there's a difference in running a campaign you're not the spokesperson and we talked about doing that in decade in the day and there's camp, but if you're out there and you're verbally vocalizing or, or showing your face and and showing up every day out there and you're saying, hey, go to this call today. It's called do this and you've not done it. It's not a requirement that you do but I'm just saying there's some conviction in there that's missing, because you're asking somebody to do something that you're not willing to do. And here's just something that I'll offer everybody is that it's been such a development and leadership for me to never ask somebody to do something that I'm not willing to do. And whether that's an affiliate of a customer, whether that's somebody that works here at Legendary, whether that's my children, just never asking somebody to do something, and there's so much more conviction. There's so much more trust you combine that was what Shawn was talking about, with just that, that honesty of, hey, look, you can buy the blueprints you can buy that you can buy that look, I don't care. I just want you to do that. And there's a little key to that. I did it just keep going through and complete what you've just purchased, which is the challenge, right? And then you combine that with the conviction that you have knowing that you have actually bought it, gone through it and done all the things that you're out there talking about. It's really a combination to get rich in this industry. Because people who don't get rich are people who have who don't who don't have that congruence and what they're really I call it and I used to call it this in network marketing preaching the dream and living a nightmare, right? It's kind of like that incongruence that you're preaching. Whatever you're preaching out there, but you're not doing it. You're living a different way. I think you combine that with what everything you said today, Shawn, which was unbelievable and I think somebody's going to be a lot more well on our way to, you know, getting friends and influencing people out there and ultimately getting people to trust you. What final thing would you add to put you know, kind of wrap this up for volume two of our series.

Sean: Like, everyone keeps on saying step out of your comfort zone around like that. I can't stress enough what that means, but for different people, it means different things. For me, the way that I would do it is the very first thing that I would do right now is to try to open up your communication. You really work on your communication. It's going to play a role and how your content is created, how you present your content and all that stuff. But at the end of the day, once again, like you really need to take a moment and reflect and remember why you're doing this. And a lot of us say it's for the money, but it's not about the money. It's what the money would give us. Right? So for me I was making stupid money in my previous job. But that was taking such a toll on my life. Now I'm making money with this, and it's giving back to me so much. My other job took away from me and gave me money. This one's giving me money and giving back to me, right so you need to remember why it is that you're doing this and have that be the thing that you're trying to present. Have that be your message. It's not about how much is in your bank account. All right. For me it was because I want time with my kid. I want to fix my marriage. I want to not feel like I'm gonna blow my brains out. That was what it was for. Right? If you can remember why you're doing this because everything is an emotional base, right? Even getting the blueprints. That is an emotional decision. And this is why I'm an advocate on why you should get them Dave was talking about. I can't afford them. You need to figure out what you need to do to candidates you can afford. Right? Because you're not putting yourself in a hole. You're opening yourself to a whole nother emotional window that you can present to people because you're asking someone to do something that you're not even willing to do. Bullshit. I will never ever go off your recommendation. But if you are willing to walk through the fire and be in the trenches with me, and show me that you're succeeding, I will be next to you every step of the way. You are someone that I can trust at the end of the day affiliate marketing is all about trust. That is it. Affiliate marketing is not about recommendation. It is about trust. And that should be your number one goal not getting followers, not getting commissions. It is building trust. Period. Trust and that should be your number one thing that you ask yourself all the time. Oh, I didn't get a commission or where did I fail? Why are they not trusting my recommendation? I think it's the blueprints you know, but I'm asking them to get the blueprints. You know, I mean, you need to figure out how you build your trust.

Dave: Yes. Start with your simple things, start with the simple things and look at friends we're not you know, if you're tuned in and you can apply this stuff to any business I mean, you really can you can apply this to any sales and marketing scenario. You can apply this by going into our blueprints and applying it to a different niche going through our challenge applying it to a different I mean, we will meet you wherever you're at, continue to talk every single day, five days a week publicly with people like Sean, which this was wonderful and dude like Matt was sending me screenshots of your what you're doing and I mean, you're really you're really cranking. I mean really everything that Sean said. I didn't know but I validated and verified throughout the show just on our team. It's mind blowing, bro, it's mine. Not that I was like But Matt was like sending me stuff as kind of on fire. I mean, you're on fire man. You're on fire in your earning. what you're earning is matching. It's exceeded for Christmas sake. Which is exceedingly sort of like you're growing but I feel like your incomes exceed that which is such a powerful testament of how fast money can come into your life. When you focus on you and not you know which everything that you said this morning is such evidence of that, especially that which I don't want to say too much to overshadow that last piece that you just said. And so I'd like to end with that. If you're not getting sales, ask yourself what is not trustworthy about me? Why are people not trusting my recommendations? It's such a powerful question about self assessment, self awareness, self evaluation. If they're not trusting me now I would that question can decide now what can I do? Go back to training. watch somebody else not listening to what they're saying but watching what they're doing. Right. There's lots of different ways that we can learn from each other. But it's such a powerful question what a mind is not doing to get people to trust me. And it gives me all the focus that I need to have which is on what I can do, not what somebody else could do or what else I'm missing. What's all that shit is a distraction. What am I not doing? You know what Shawn, the beautiful thing about it is, is that overlaps in all areas of my life. My wife trusts me today so much more than she used to trust me. Why? Because I figured out and worked on building trust and that had nothing to do with how she acts and everything to do with what I do. What I say, how I act. She's no different. But she trusts me 10,000 times more today than five years ago, because of what I've done. And what I do every day to this day, my kids are the same way for everybody. And it's so powerful and empowering. Forget about powerful, empowering thoughts and if you feel intimidated by it, you're like, oh wait, I can't be responsible for all my success. Just sit with it until it empowers you until it's something that you look at and you go Thank God I got this. I've had it this whole time, son of a bitch i i could have done so much more. But who cares about the past? You know, what can you do? With that sort of empowerment today? You know, in Shawn, you're proving what you can do with that sort of empowerment today, transforming your entire life, financially, all the way from marriage to kids jobs. I mean, you're doing the whole you're doing the whole deal and it's a beautiful thing to watch so let's get our volume three you know in the in the mix man in this

Sean: I love it. I want to be here all the time with you man.

Dave:  Hey bro, I love having you on it's it's really really really valuable this morning and if any of you want to go what would really be cool if somebody really wants to get to know Sean is scroll down through our wake up legendaries is fine episode number one. Do you remember how many months ago we did that? Was that like what three or four months?

Sean: That was three weeks because I was just finishing my first month. I was at the end of my first month so that was probably near the end of March.

Dave: So I mean just to be able to see what and that might even be interesting for you to go back and watch. See how his competence, see how his conviction has grown. Right? See how he's maybe less. I know I was full of shit. When I first got started. I was just And what I mean by that was I was just trying to be everybody except myself. If you go back and you look at my very first interview, you can go to YouTube, you can type in MLSP David Sharpe, you'll see an interview from me 12 years ago when I was the member of the month of this network marketing training program that I was an affiliate for and went through their training as well. And and I finally settled in like to my authentic self you know after some time and and I see that starting to happen with you and not that not that you I was younger and really I was in my early 20s When I started in this or my mid 20s So and I had just been, you know, homeless and addicted not too long ago, so I was way out of my element. You know what I mean? I mean, I was hoping nobody was going to figure out who I really was. You know, talking about trust disappearing. One instant, you know, but I just realized all my flaws and my mess was a real message that I could use in my market at all like what I thought people were gonna run in wanting to look at the dirty junky. I don't want but they're like, Fuck, this guy's awesome. You know?

Sean: Do you think that they're going to trust the guy that's had the perfect life telling you that you can have the perfect library to dig in until they can access the guy that used to be a convict went through the hard times, everything like that, and then they're like, come on. 

Dave: It is all inactive as well of revealing, learning how to be more vulnerable and learning how to get comfortable sharing those parts of myself and they actually make people feel closer to

Sean: Rather your struggles or your strengths. I think people need to start realizing that your struggles are your strengths, people resonate with people that are having hard times and in getting across them are rising above them. You need to stop hiding your story and make that your main appeal. There is a reason why you got started in this. You need to share that because you're going to find that other people are going to be like I'm in that same situation or worse. How are they getting this and I'm not what so that they'll start asking what am I doing wrong? What am I doing that needs to change? Not this is a shitty service and they got me No, it's like, there are people in worse situations doing better than me. So something's happening with me. And I need to fix that. I need to figure that out. You know, I mean, so that's what we need to that's that's I can't stress that enough. It all starts with you. Stop pointing the finger and start realizing that something's going on with your message and you're not getting it out in your way. Stop trying to be like everyone else and start being, you know, emotional here. Don't my kids shoes, microphone drop,

Dave: Throw there's to break a window, throw the hat. I mean, golly, you know, I mean, I'd be fourth out there to Americans. You know, let's have our Legendary Monday shot thanks for coming back, buddy. Let's do it again real soon.

Sean: I appreciate it if you haven't heard of it before. All right, man. We'll talk to you later. All right, take it easy.

Dave: All right, my friends. You heard it here. Saw it here and witnessed it here. Once again. The man with the plan is back. Sean Wow. What an episode. For real that was just really really a hater. And definitely, definitely, if you want some entertainment and some inspiration, go back and watch Shawn's first episode, where he came on roughly three months ago, he said and and yeah, follow his journey. Yes, yes. You helped me. You know what, you helped me today by being here brother. Be Legendary my friends. We'll see you back here for another episode tomorrow. Get out of here. Happy Fourth Americans, peace.

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe, CEO of legendary marketer and your friendly pilot this morning flying through the friendly skies of the digital marketing world. All right, get your seat belts on. We have a gentleman here. Well, Bill I'm gonna go ahead and bring you in. Welcome to the show, buddy. How are you?

Bill: I'm good. Good morning. Everybody.

Bill: Well, you know what, here's my backstory. So you know, you can probably tell I'm a little bit older. So I'm a little bit far in the game. So I'm part of that generation of, you know, get off my lawn and you're not gonna see me on camera ever. So I spent 23 years in the military after college. Thank you. retired colonel, engineer. And after that, I went into the corporate world working in mining and manufacturing, kind of taking some of the things that I did in the army and applying it in the corporate C suite. And so, I would say probably well, when we went into lockdown in 2022 or 2020, in March, you know, I was strictly working from home in my position and started kind of doing the you know, maybe there's a little bit more I could do on the on the side for me, kind of taking a look at what was going on in the in the economy and kind of working with some of the folks that I did in my company and seeing what was out there as well. And some of the things I could do on the side. And then probably two things and I kind of came across affiliate marketing in that timeframe. And I kind of got into that whole analysis paralysis where it just kept reading and reading and studying, you know, that's the whole engineer and me. And in November of last year, my position was deleted. So I went from being employed for last, you know, almost 30 years to unemployed, and what do I do now? Well, so I had been having, I had been studying the affiliate marketing space, and, you know, I came across Tyler wise, you know, in my readings and whatnot, and he's the one that actually went through to join legendary marketing. So I purchased the program and jumped in probably in mid December, I think it was last year and kind of went through the 15 Day Challenge and jumped into the blueprints as well. The other thing I was doing at the same time as as I was kind of going through some kind of job search and what do I want to do next and kind of really got to that point after studying all that is, I really don't want to go back to the nine five

Dave: How many people do you think have had that realization over the last six to 12 months?

Bill: I would say quite a few. You know, at least most of the family and friends that I talked to about it. They don't want to go back to the office even talking to some of you know, some of my former co-workers who are still there. They're like, I never want to go back to the office. And I'm like, I don't blame you. You know, I personally work better from home than I've found or you know, working on my own. And so I just you know, I continued to work on that but at the same time, talking with some kind of job counselors working on the resume and getting LinkedIn all up to date. You know, the whole standard package, I guess you could call it focus on branding, you know, all that kind of stuff. And in this kind of set. I just decided that hey, I wanted to really start my own gig. So I started my own business consulting. And at the same time, I was jumping into Legendary Marketer as well. So my path is probably a little bit different than many here in the community because basically focusing on starting two businesses at the same time. Yeah. The business consulting is taken off. I mean, I even have my website setup for it. When I signed on with my first client, I've been doing that solidly since the beginning of March. Well at the same time, I'm also getting the marketing off the launch pad as well. And really getting in and getting stuff on TikTok and Instagram and all that kind of stuff. Yeah. So, you know, in that, you know, of course that's the whole mindset of you know, a guy in my position of putting stuff on tick tock you know, I'm watching everybody else my kids on it, and here I am, you know, trying to trying to get myself on on social media like that when I'm always like, I really don't want to be on social media. So, you know, it's been quite a quick road. So trying to do two things simultaneously has been challenging, but it's been a great challenge because it's mine. And I really enjoy it.

Dave: That's really something that's really something. I love that last part. It's a challenge but it's your challenge. And isn't that isn't that special? Isn't that something and why do we why do you why do you feel? Why isn't everybody excited about their own challenge? Do you think Bill I mean, I can see that you're getting in and you're going after it and you're, you're you're both using these skills to build an affiliate business, you're also doing consulting. That's fantastic. You're going after this. And those challenges that are popping up no doubt. It sounds like you're you're you don't love them, but you're grateful for them because they're there. They're your own challenges to help you build your own business. What do you say to people or what do you think we could say to people to get them to see that? Even more, you know, the challenges that you're going to go through are blessings in disguise they're teaching you, giving you valuable experience , making you worth more than you are right now. Because you know, because you're going to know how to navigate them. And that's valuable experience in life that you can package and sell. Just like we teach here. You can package and sell that valuable experience. Right. You have to get some of it. How can I mean, you said something I said something? I think we're making our point here that these challenges are valuable, and they would just say more about the part where you said I'm grateful for the challenges because in their mind I just think our audience could benefit from that.

Bill: Sure. So a couple things. First of all, I think you know, the reason why many people do i mean you know when we kind of talk about you know there's there's the 1% and there's the 99% 1% are going to make that decision to change their lives and 99% don't and I think the 99% is more about fear. Fear of taking that leap. You know, honestly when I when I retired from the military and was looking at you know, what am I going to do next you know, trying to translate, you know, a lot, a lot of my counterparts will turn around and go right back into some sort of defense contracting job or something that, you know, with the military, instead of breaking out of it and doing something else because there's that comfort, right? It's what I know and how do I translate that out into the civilian world? I took the leap. And I think it's, you know, there's that fear portion of, you know, not wanting to kind of, you know, the fear of fear of failure, right. So, so, and I see that a lot when I talk with my counterparts, you know, they're still in or, you know, working, you know, I still live near a military base still. And, you know, they go to work every day and kind of do the same things they did when they were in uniform and I hear the same complaints and I'm like, why don't you change it up? Right? Well, I'm afraid, you know, and, and we were trained to go fight wars and whatnot, you know, and they're kind of ready to jump out of that world. Well, I took that leap. I made that decision to get away from government work and go into the civilian sector. So, I think there's that fear portion, that people don't want to do something on their own. And then the second thing is, you know, in the military, we look at challenges as opportunities. Or at least that's the way I was raised, you know, it's not always a, you know, a pain point. It's an opportunity. You know, we're, we're trained as leaders to go, how do we seize the initiative and move forward? And I look at it as an opportunity. Yeah, there. It's a challenge, but how am I going to overcome that challenge? So that's one of the reasons why I like to own it, it's mine. So that's the reason why I decided I didn't want to go back to the nine to five. I was in hell or high water. I was going to make that difference and make my own business go my way.

Dave: I mean that perspective of I'm gonna own this challenge. This is my challenge. Don't even come over here and try to take it away from me. Because I want the experience I want and I want the self confidence that I'm going to have when I complete and dominate that finish line or that completion point. And a lot of people don't, I would assume that something is the teamwork having each other's backs along with that, that completion, confidence in confidence. Building you experience a lot in the military. I've experienced the same thing though, even though I wasn't in service in entrepreneurship. You know, business is a lot like being careful here. Talking to a military man seems a lot like war, except there's no violence. There's no competition and I would love to take the other one out. And there's all types of strategy and everything else, right? Or there's just ignorance on fire where you just run into wherever you're going and you just hope like hell, whatever you're about to do works out. I don't know Bill, they sound pretty similar to me.

Bill: When he just moved, we call if we don't know what the situation is, it's called a movement to contact you and come up against it. And then you figure it out.

Dave: You move until you contact something, right?

Bill: Yeah, exactly.

Dave: I mean, in what you could contact a bullet in, in entrepreneurship, it seems like the fear that you just described was very real for military men and women. But there's no bullets here, man. There's no There's no, there's no there's I've not seen blood yet. Even though we all say Blood Sweat Tears. I've seen a lot of sweat. I've seen a lot of tears, but I've yet to see a single drop of blood from anybody sitting behind their computer or on their cell phone. You're using the Hey, it's my challenge to overcome your fear. I would invite all of you to come up with a perspective that you can use that will help you overcome your fears. Because I agree with your bill. There's 99 point something percent of people who will live their entire lives in fear and always second guess everything and will never do anything unless they have somebody sitting beside them. You know, some sort of authority figure who is going to tell them that it's okay or or in a tell you that is one way to live life. That is one way to live life. There are a lot of people who live life within those boundaries, right? But I was just reading a quote from I was just reading a quote yesterday from Steve Jobs, man, the late Steve Jobs, all right. And some of you may have seen this or know this, but it was a speech called here's the crazy ones. He said, Here's to the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. This is the gentleman who invented the iPhone. The ones who see things differently. They're fond of rules. They have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can do is ignore them. They change things they invent, they imagine they explore, they create, they inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art or sit in silence and hear a song that's never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones we see as geniuses, because the people who are crazy enough to think they can change the world are the ones who do. What comes when you hear that?

Bill: I see. See what I was talking about earlier, it's the challenge of opportunity or opportunities of challenge right? You know, we live a very structured life in the military. But you know, when you're in a combat theater, there is no structure because we have a saying the enemy has a vote. So your best laid plans you know, will go to crap on first contact with the enemy, but you need to plan and that's the important thing is to think of how you're going to build your plan. I don't see that any differently than running my own business. You know, whether it be marketing or consulting, right, you know, I've got I had built it and you know, as I've come up against, you know, different challenges. I see them as opportunities to excel. And how do I overcome that? So yes, you have to kind of take a look at bras to talk about that, as you know, you know, think outside of the box. You know, does that put us in a different or larger box? Are we actually outside of the box looking at the big picture?

Dave: Well, I say and I think and believe that. As a business owner, your income is only capped by your creativity, right? So the higher your creativity goes, the higher your income goes. Now creativity consists of the things that you just said, the things that you just described, right? Like trying things, different things, being willing to have a plan, make a plan, and then adjust that plan. Make another plan making you know a pivot, which is exactly what we do every day in life. And there's also what you just described, a military has to do under attack or in war. I think that every I mean, even a football game, even a basketball game I mean when you are out there on the field, you have to adjust to the right business. It is no different. And so creativity, the higher your creativity goes, the higher your income can go and to be creative. It's really just about trying things, it's really just about taking risks. What are some of the things I want to molten clients and what are the techniques that you've used? But you know, I want to know, also, what are some of the examples of things that you've tried that work that you were like, wow, like, holy crap, is there anything like a video that you recorded that you just thought of? And I'll never do anything or you didn't edit it or there have been? Have you seen a pattern of things work out despite you?

Bill:  Well, you know, like I said earlier, you know, kind of like trying to get over that hump of putting stuff on TikTok, if you go back to I mean, I left everything on tick tock that I started out with. I haven't deleted any videos so if you go to like the very first portion of my profile, you can see just how rough they are. Here I am trying it, you know, so, you know and you know, I've looked at a lot of others in our in our community that have already out you know, input there, have been out there for a while so I started looking at their stuff to kind of guide me into know okay, how do I get going with the same right you know, I mean, you can you can look at it how rough that is. So, you know, we talked about I just got to that point where, you know, we talked about how ugly cells are, right?

Dave: Yeah. Thank you for bringing that up. You're right man ugly does sell and as and you ain't talking about face people. So Bill ain't talking about his bug. Okay, even though that's a mug only a mother can love. Same thing right over here. But we ain't talking about how you look as a person we're talking about the page or the in this case, like the thumbnails or whatever. And even the production level nowadays, ugly in low production cells.

Bill: I mean, I've had comments, you know, so a lot of a lot of the feedback I get, you know, is usually in the I'll get a message like, you know, I was in this day and age, you know, you can put out stuff that looks like that with, you know, the tools that are available, etc. And I'm just like, look, this is my genuine self out here. Right? First of all, it's getting over the hump of putting it out there especially you know, at my age so to speak and my place in my life because if you think about it, a lot of the folks in my position are figuring out how to wind down now they've been working you know, in I five or done something else where true or is that just something you? Have you been telling yourself? You know what I mean? Because I just wonder if that's actually true. Like do you have do you have do you have because I actually think the majority of people your age are freaking out are kind of going Oh crap. Like I don't have, I mean, I even know people who thought they were prepared for retirement and now realize that they weren't there looking at the amount of money that they have. I am there. saying to themselves. I actually have to live less because I don't have enough money. So I'm just saying that I think my personal experience is that people are freaking out at your age. They're not, they're not winding down, but that's just my opinion. Yeah, well, let me

Bill: Let me kind of clarify that winding down. Please. You know it's when I say winding down is yes, they're looking for retirement, you know. They've been in the working world for however long you know, in whatever capacity. So the winding down piece is like, you know, how do I get out of the working world? You know,

Dave: So probably not, maybe not pushing themselves as hard as maybe you are to, or getting as uncomfortable as you are, in order to do something that really is actually not harder. But there's just a little bit of uncomfortability here at the beginning. Right, right.

Bill: So that's kind of how I turned to you know, that's kind of my focus is, you know, I want to go into this, you know, this portion of my life, not having to worry. Yeah, and that's, that's that's kind of the message I keep trying to push out whether it be through the social media or my contact with others, because, you know, there's kind of two groups that I'm trying to appeal to, well, first, it's my group, you know, hey, you're trying to wind down and just like you said, you know, we're freaking out because we realized that I mean, my 401 K that I had from my own company took a 23 plus percent hit the last one, right?

Dave: All your retirement is 23%. Last, right. And here's this time that you're supposed to, and this is what I think we're what you were saying and where I think that this is marketing to show it's like society says that we're supposed to be retiring at 65 or whatever. And everybody walks around and acts like, oh, yeah, retirements coming up like this is and everybody believes that. Well, this is supposed to be when I do get to wind down and relax. This is when I should start. And so meant. Lee we're going Oh, okay. retirements going on, but but in our gut, you know, freaking out because and I'm saying I have relatives that are all in this. I have a lot of people who are a bit older than you are, but are in that place where some of them did okay. Some of them did okay for themselves, one of my uncles and aunts owned an insurance agency, but I'll tell you what, even as with an insurance agency, okay, they are not freaking out, but they're, they're not balling. Out here, throwing, wiping their butt with you know, $100 bills over here. They're there. They're there. They're selling V. They're mounting budgeting all this kind of stuff. So, yeah, and people are in the people. We have to know our audience, too. We have to know our audience and the majority of people for all of you who are sitting around on here, and who are thinking, well, there's nobody else out there who's who's kind of who's going to be interested in this message or there's nobody else out there who's the majority of people that we meet that come to our masterminds are a lot of them are our you know, people that are in their 50s 40s 50s and 60s, not people in their 20s 30s and 40s are 20s and 30s. Predominantly, there are some younger people but there's a lot of people who are older, because they realize that they don't have what they need. And so it's crazy, man, it's crazy. It's crazy. Also, when you think you have what you need and then all of a sudden stock markets go down things. I mean, look at this economy. You think anybody really has their nest egg? Do you think anybody's really feeling safe right now, with wars and dictators and pandemics and I mean, we're living in a crazy world and as a military man and survive survivalist not in the form of prepper but just in the form of a new are a man who is trained to survive it's a scary place not particularly because. I mean, if you're a young person who comes and you have plenty of time that it's so far off in the distance that you can, you just won't have to worry about it. anymore. Let me tell you something that time that day, that moment where it is a prop where it is a reality where you are worrying about it is right around the corner, right around the corner. It's a lot, right Bill? Yeah, I would say it's actually

Bill: Right now I'm going to here's why. You know, time is gonna go by faster than you really think. And before you know it, you know when you thought you like you know, I was talking about the whole Alice's promises over the last year and a half you know, don't wait start now and that you know, that's that's kind of how I try to message my you know, my stuff is is such that, you know, I'm trying to, like I said, appeal to the my group as well. Don't wait to start and it's never too late. To start. And then, you know, the younger groups out there like my sons who are, you know, just finished up their second year of college. You know, I've been talking to him about what I do, you know, but don't want to blast them with it, but they've asked questions and they know that going into the nine to five world is gonna have to support them doing additional things. So they see the world as well so that there's that group that you know, you either want to escape toxic nine to five or add something to you  know, increase your assets. So, that's kind of how I tried to set that messaging that, you know, to help you guys out so, you know, it's been a great opportunity for me, and it is for everybody, you just have to get over that fear, jump in and go. 

Dave:  This is a picture of our recent mastermind. We just got the photos back the other day. So, you know, you can see here in the picture, just the diversity of people in this community here at legendary, the age ranges, right. You know, these are the people, these are the folks that we're that we're working next to that we're marketing and communicating out there on the internet. It's real people with real life challenges, real fears, real, you know, real, real things that they've overcome to get here. I mean, people who have stories just like each one of us, you know, and, and they, you know, it's amazing when when you come and you actually look, it's not just, I mean, it's people from all walks of life who all had a similar thought, which is, I want more freedom. I want more. Basically, it's all about freedom. I mean, as a military man, I think that probably would resonate with you. Right? Yeah. But as an entrepreneur, that resonates with me as well. You know, when I speak to each person, regardless of their age, they want, they want more freedom, more freedom, freedom, meaning that I don't want somebody to tell me what to do. I don't want somebody leaning over my back. I don't want to have to answer to somebody for every little thing. I want to have some creative freedom, and I want to be able to make more money so I can spend more, you know, it all boils down to freedom. I want to transition a little bit over to your, your, your consulting client. What techniques did you learn that you use to help you close your consulting client that maybe you could share with people to give them a little bit of a different perspective on how they can use these skills and tools?

Bill: Well, you know, it kind of goes back to you know, one of the things that you say in your introductory video, you know, on our on the sales page or the landing page, right. It's you know, we're always trying to sell something, we're always selling something, and that really kind of clicked with me. You know, as I was looking through that, you know, that initial video that kind of stuck with me, as you know, as I was starting my consultancy, at the same time and so it kind of really helped that kind of clicked me into really focusing on you know, what, what's the message and the value proposition that I'm bringing to, you know, the my consultancy side of things, and you know, because you know how many business consultants are there in the world? There's millions, right? So what you know, what's gonna make me different. So that really drove the messaging portion of you know how I sell myself and then gaining clients. So, so that, you know, from the affiliate marketing side, I researched the market and took a look at, you know, who else was in the space, you know, what I was doing? And then it also helped me kind of work with a lot of folks that were currently in that space, of, you know, kind of jumping in and using that to help set things up. So a lot of the skills that I learned through, you know, even the 15 Day Challenge kind of helped set the foundation for a consultancy. Yeah, and you know, eventually you know, as part of, you know, the tools and the techniques that we have in legendary marketing for, you know, selling a digital product, or, you know, setting that up and selling it, you know, these are things that I was like, wow, these are potential opportunities that I can kind of incorporate into that consultancy going forward. So, a lot of great tools and techniques and I love the fact that it's constantly updated when I look in our back office, like I went back into it, you know, just I think last week to look at something and I was like, oh wait a minute, it's changed. And that's it. That's that's also a you know, let me let me throw out some great advertising, you know, for the program, and this is what I tell everybody, you know, and the reason why I chose legendary marketer is the fact that you guys still do it. It's not just hey, it was on a product, you know, get in, you know, Sally a couple of videos, and, you know, a couple spreadsheets, etc. It's the fact that, you know, you folks still do it. And when it doesn't work, you figure out how to make it work. And then we get the, you know, the benefit of that and I'm using that you know, as I go forward and you know, both the consultancy stuff and and the marketing as well. So, that's the main reason why I went with legendary marketing versus all the other guys out there that are, you know, putting out videos and digital products. You know, these are real people. You know, I don't drive a Lambo. I'm like, I personally don't want it, you know, that. That's not my freedom, you know? So I mean, like, Hey, I rotate built for Lambos. Why buy a $2 automobile that you can't drive faster and 75 miles without a ticket, right. Great your garage. So, I mean, if you want to drive a car fast, go to Germany and drive the autobahn. And then my wife took me to Vegas and we did the track out there where you can drive the Lambos and all that kind of stuff. It was a blast. It was a blast. We liked all the cars that were on the thing and went home and yeah, I've got the opportunity.

Dave: Renting is great. We also love to rent vacation homes. You know, instead of going and buying vacation homes, it's a novel concept. Why the hell do I want houses all over the world when quite frankly, I don't know what the heck's going to happen in that part of the world? I don't, I mean, it could be flooded, it could burn, it could be I mean, seriously. I want my investments to be compact, you know, I want them to be and I would rather be more at this stage. My investing strategy is a little bit different. We should have an entire call on investing strategies because it's, it's, you know, once you start making money, the question is, again, going back to the Cashflow Quadrant with Robert Kiyosaki and his whole thing, you know, how do you really become a true investor and make your money work for you? But again, that's a whole we could go down that rabbit hole I want to say you know, ClickFunnels just sent us this bell because of our number one affiliate status there a click funnels. Congratulations, not as a company. Just just you know, we have affiliates also who are sending you know, who are affiliates of Click Funnels and affiliates of system.io and all these different things, but we are also doing it we are also sending our own traffic, doing our I mean, it's I've been doing this for 12 years in one way shape or form. Affiliate marketing and combining the core four is the only business model that I'll let her run for the rest of my life. I'll never do another business because there's nothing that's easier than this. There's nothing that's simpler than this. There's nothing that's more low overhead business, and there's nothing that I can make a sale for today. I can make a sale today, and I can deliver the training later. They're nothing else except, you know, I can pre launch and say, Hey, we've got these bottles coming out in a month and a lot of people do crowdfunding, right crowdfunding. So yeah, I raised $100,000 from 100 people, and now I gotta take that $100,000 And I have to go make a bunch of crap. And then I have to ship it out to those people and hope they don't get pissed off. They take so long, whereas I can go out to my email list, or I can go out to Facebook and I can run a few $100 worth of ads or whatever and I can host a webinar, or I can go live on Facebook. And I can say I'm doing a training next week where I'm going to show you XYZ it's $37 to get in by now. I'll teach you and I could make 100 sales or make two sales or five sales or 10 sales anybody? You know, I was thinking about going last night. I was thinking about the fact that every single one of us that's I mean in a country that has an economy and has stores where you can buy I'm not talking about people in third world countries, and I am sensitive to people who do not have some of the blessings or a lot of the blessings that we have in America. I am sensitive to that with saying that I am going to now say that everyone, everyone means minus the people I just said everyone has the same opportunity to go out and make money on the internet. Everyone has the same opportunity. And no one can tell me no one can tell me that any type of person makes more money than any type of person. It doesn't matter if you're white, black, Muslim, Christian, old young. It is literally because you can find your target customer and you can find people who will buy from you. You can find them and you know why else it's the playing field. It is low because all it takes is a cell phone and a laptop. Yep. You don't even have to have both really but it's nice to have both. is All it takes is those two little pieces of equipment that if you don't have it get a cell phone and a computer you need it to be a part of this world these days. A laptop and a cell phone now think back on bills. Think back a couple years ago or a couple of decades ago or whatever, and tell me honestly tell me honestly. Did everybody have the same opportunity? Was the playing field leveled? Or has the internet changed the game and are things in your opinion? Is there opportunity? It is what I'm saying. Do you agree with that statement as well? Does this have the internet and these simple business models that we figured out how to do? Have they changed the game and can you honestly look in that camera and say anybody with willingness and resourcefulness can succeed in completely building a life that is totally different than there is right now in a better way. Do you agree?

Bill: I totally agree that if you have a smartphone, you can run your entire business on that smartphone. And you know, case in point, you know, I just got back last night from a week in Maine, on vacation, where I'll tell you what, anybody that knows me knows that the cell phone connection there is rough. Like in my mom's house where we stayed you know, if I was standing on a tippy toe with my arm, you know, up in the air on top of a roof. That's how you get a connection in her house.

I was able to connect, you know, with my systems and everything I needed to do to check. Heck, I even posted a tic tock video right from our deck. Yeah. So it's, it's possible in some of those, you know, those places that you can't mention in the world and believe it or not, there's still kind of activity in parts of the world. You know, where you can reach out and touch the world from, you know, an internet connection. And that's all you need. Yeah, so you know, running it from a phone, you know, an iPad or you know, a tablet or a laptop or both whatever the technology is and connects to the internet. It's way easier now. And I remember when the internet was just taken off. Yeah, yeah. 

Dave: Back when you can go back just for a second. You remember when you joined the military and back when you were a young man, where you're not that you still wouldn't have gone to serve the same way, but just talk to us a little bit about the options, right, how how, how the and I think it was an honorable choice. And again, I'm not insinuating you wouldn't choose it again. I'm just asking where the options are a lot less than they are now. Oh, yeah. Very much. 

Bill: I mean, because I mean, when you think about the expectations back then, you know, we even talk about some of our, you know, our slight females, you know, we were screwed. The whole belief system is, you know, you go to college, you get a job, and then you go out from there, you know, millet the military was a job to some, you know, it's really a profession in my opinion. It's not a nine to five job, it's 20% that you put yourself on the line every day. But you know, to your families in that job, they're a part of that as well as that career. They are everybody's everybody's in it when you're a military, I can imagine.

Bill: So yes, the options I think we're a lot more limited back then. In the sense that the internet was in its infancy you know, back then, and you know, nobody really knew what it was like, if you had a 56k baud modem, you know, you were like, King of the Hill, you know, and but nobody had email anything was still you know, phone calls and, you know, using snail mail or not the whole nine yards. So in today's world, Holy mackerel, you know, gone from, you know, a snail to lightspeed, you know, over the past several years and you can't beat it.

Bill: So, yeah, I would definitely say the options are much better now than they were back then. I mean, because even when I was back then looking at it, you know, just outside of, you know, I go to work. I'm gonna find a corporate job. And then I'm gonna retire. Right. But our entire life yeah, like, it's just that simple.

Dave: And you're just going to, you know, so yeah, yeah, like it's just all going to fall in place. So here you are. This is going to be one of, if not my last question. Here you are. You're a retired military man. You have little experience outside of that. Right. You have a family and you're an eligible intelligent guy well experienced and now you come in and you get on in you run in and across, you know, our content and my video and our president with you know, a you're presented with an opportunity to buy some training and learn from a guy. I'm not a millet, I'm not a veteran. I'm younger than you. I'm ex homeless. I'm a recovering addict, all these kinds of things. What that screams to me is just I don't know humility. I mean, what is your mindset when you're now in this chapter of your life, and when you're going back, you're buying training, you bought our Blueprints, you're going through this training as if you are a young man going through school? I mean, how is your mindset? Can you talk to us a little bit about your mindset around investing in training, then going through that training, learning from people who may not be somebody who you ever imagined you would be working with or learning from? I don't know. Can you just talk to us a little bit about just the mindset you're in now, buying training or investing in a following lead and learning a lot of things all over again, or for the first time at this phase in your life? Yeah.

Bill: So I kind of look at it this way, when I lost my job, it was like, Jesus, I'm starting all over again. What should I do now? So there's an introspection of you know, going forward, but just pack it in now with what I gotta figure it out. Or, you know, go back to what I know the easy part. That's kind of the foundation that I use in my introductory video. You know, on the landing page, it's like, I could start all over again, I could go back to nine to five or I could make the decision or finally just do something for myself. It was kind of like a turning point. You're talking about pivoting. This is a huge pivot. Like I could go back because like if you think about it, did all of this employment No, I use some of my unemployment money every week, you know, to buy the training. You know, I'm still paying the bills and you know, making a house payment. And I'm like, okay, so I can either invest in myself finally, do it myself. Finally, finally. Right. You know, I was invested in everybody else. If you think about it, there was, you know, the United States government or country or, you know, in the corporate world in my last position.

Dave: Or my family and the neighbors family, keeping us safe, right. I mean, that was your that is your that is your job, essentially, right? I mean, in one way, you're keeping your family safe, too, but and I still do that,

Bill: You know, now it's more from a financial standpoint than it is from you know, putting myself on my mind and not letting harm come to our country. Right. So, you know, at this age, the body just doesn't recover quick enough. And you know, the body just does not heal quick enough to get back in the game, so to speak. So it's definitely time to do something different. And so it's like, Okay, now it's time to do something for myself. And like I said, I was researching the snot out of it, and you get to that analysis paralysis. just faking is like, okay, $7 is not a big, big amount of money to get into it. You know, and, you know, I studied some of the others that are in the same space as you are, and I'm like, Oh my god. How do we get past the whole scam and get rich quick and the whole thing and you know, when you said straight up this is not a get rich quick scheme. It's work and I'm okay with work. i It doesn't bother me. Getting rich quickly means you're out of a lot of money and you'll just drop it by the wayside because it's not going to get you where you want to go. Because you're not building anything long term.

Dave: And we have to really be clear about what scam is. I mean, somebody made you a promise for a product or service or something in return for your money, and they did not deliver it and in most cases, they took your money and they disappeared with it. Legendary marketer is an education company, an online school for online marketers. And if you buy the train, and you don't use it or go through it, you don't get scammed. You simply bought something that you didn't use, sort of like when you go to Walmart or wherever or wherever the hell you go and you buy a shirt and you bring it home and you don't wear it. And then six to 12 months later or whatever you give it away to Goodwill because you never wore it. You didn't get scammed. You bought something that you didn't use, and we do that every day. And that personal responsibility is something that's really difficult for a lot of us to take on. But I'll tell you, for me, the quickest and fastest thing that I always like to do in any nation is try to own a ship, try to take responsibility for things especially if I was in any way part, you know, responsible for them not going as planned. Because now I've taken away everybody's criticism. I've taken away everybody's help. Nope. Nobody can tell me because I'm owning it first. And it's it's it's it's the way of the warrior. It's the way of the entrepreneur. Then we solve problems. We are a lot like service men and women who run to problems instead of running away from them. So, Hey, brother, it's been great to chat and say your service and thanks for your wonderful story and by the way, Bill came on this morning. And just to recap, you got an email from Roxy, who is on our team and you know invites guests to come on the show. And actually because they've had success and because they've because we want to hear from them and learn from them. Right. And Bill got that email and humbly just thought that Roxy was checking in on him to make sure he was gonna be at the show watching. So he goes up, you know before, right whether you thought you were just going to be watching that is and you were okay with that. That's the best part. Right. You showed up. 

Bill:  And that’s the biggest thing. Just show up. Just show up. I mean, that's the topic of one of my TikTok videos. You know, it has nothing really to do with affiliate marketing. It just showed up. That's, that's the biggest thing right there. You know, and nobody can take that away from you. That's the opportunity.

Dave: Showing up is the majority of the battle. I mean, without a doubt, I'm coming up with all the analogies today. I can't imagine why but yeah, man, you're never going to win the battle if you don't even show up right. I mean, I mean, let's, let's take a look at the Ukraine situation. I mean, guys are going at it. I mean, they're staying there and we got Americans that are going over there too. And all kinds of from around the world are doing are going over there to help and and they're showing up but imagine, you know, before that, remember when the Taliban invaded Afghanistan recently, in 2021, they took over and what are their president do what did the President of Afghan Afghanistan do? left the country? Doors right, open the doors, he left the country, you left the country, right. And the minute that you leave, you know you give up, walk away it's you know, there's it's half the battle is just showing up, just opening the computer, just sometimes staying put. And you know what, that's what I respect so much about Zelinsky. The President of Ukraine is that I'm sure they prepared but had really no idea what was going to happen, who was going to support them what but he decided to stay and what happened inspired an entire country to stay as well. And he showed up he didn't know what was gonna happen. He didn't know the world was gonna get behind him and all this stuff. But he did and I find the same is true. It's this again, we're comparing apples to oranges. So this is in no way shape or form. It's just an analogy for the analogy purpose. But entrepreneurship uses a lot in some respects because it's sort of like we don't know what's going to happen. We don't know who's going to rally around us. Until we make the decision to stay or to show up. That's when we get to find out how great the gifts are. Our entrepreneurship is not one of those deals where you get to find out all how great the gifts are before you start. It's not that kind of deal. You don't just get to say Oh, that's awesome. Oh, yeah. No, because I know exactly what's going to happen. I have to get started. You have to shoot the show up and probably overcome a few challenges. And then the benefits are to open up and the people start to rally around you, usually your audience, your customers, people that want to and you know things start to start to happen from there. And once again to remind everybody we, as entrepreneurs working on the internet, get to do this safely from the comfort of our homes. We just sweat and tears. Usually no blood, usually no violence. We can do this safely. Also, nobody can deem non-essential. Ever again. Nobody can send you home and say you're not enough. And also, there's anything else that you want to protect yourself from, whether that be you know, viruses or whatever. Stay home for your business. Stay home and work on your business. Spend time with your family. It's a pretty good gig. It's all the things that we've always wanted, but you're right we got a suit up and showed up to get the benefits. They don't come first and then we go win suit up because we got some sort of upfront signing bonus from the NBA folks.

Bill: Okay, so like I said, you know, I got off the plane after spending a week in Maine on vacation. And I can tell you for the first time in my life that this one week of vacation didn't actually come in April. I was able to enjoy relaxing and doing whatever I wanted without worrying about, you know, a phone call. An email coming through that I had to look at and then had to act on. I actually was able to relax, because I own my own business for the first time in my adult life, and I was like, you know, it was pretty amazing. Even Even my mom you know, because we went up there to celebrate her 80th and in she even said something along the lines of You know how brighter and clearer you know, it wasn't weighed down with something back at the office or what you know, also part of that freedom, you know, well, Mama knows her boy is it home safe. He's out of traffic and all the others are at home with his family. There's no better place for a man to be. There's no better place for a man to be than at home. And that's the lie that I believed for a long time was flying all over it just letting you know traveling speaking on stages all this bullshit, man I want the money nothing. You know what, I don't even want the money. Keep the money. I just want freedom. I don't want the Lambos, I don't want the bullshit. I just want the freedom to be able to stay home and be with my family. And I want that clear. Arrested. look on my face too, man. So keep up the good work, brother. Hey, thanks for your service, man. And thanks for showing up today. Appreciate you having me on.

Dave: Buddy. We'll talk to you later. 

Bill: All right. Take care. Everybody. Bye.

Dave:  That's Bill my friends. You can follow him free from nine to five on Tiktok. He's got some affiliate marketing stuff going, sort of business consulting stuff going. Pretty cool. Pretty cool episode. Pretty cool story. A lot of nuggets in there while we can walk away and learn from on a random Thursday. I mean, if this is not, like just the coolest, most valuable information in this. Like I don't know what I mean just learning from our students and our clients that are taking the information and not doing anything with it. You know, they're not extracting translations into multiple languages. They're just, you know, reading, they're just watching and they're just doing what we say in the training. And so if you haven't taken the challenge, go ahead and get on in online builder challenge.com. Get started with the challenge I'm sure you already are. And if you're considering enrolling in any of our other programs, specifically our Blueprints or blueprints, flagship program, we don't have tons of you know, lots of different courses and multiple different you know, the $50,000 mastermind, that we put all of our energy into the blueprints to make it the best, most robust and often updated as needed. training curriculum that you need to be able to win and succeed in this business. The biggest challenge that we have honestly, it's just getting people to watch it to just go through it. That's it. So if you can do that, you really really have a good chance. So Alright my friends, get on out of here. Be well be Legendary. We'll see you back here for another episode tomorrow. And thanks again to Bill, what an incredible episode.

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe, it's your boy. It should be Captain Dave. Today is an exciting day because it's Friday and we also have an 18 year old who's going to be talking to us today. First of all, 18 Wow. That's pretty cool. That's pretty cool. And, and they're going to be talking to us today about how we go down in the DMS Gabe Welcome to the show.

Gabe: Ain't a day. Thanks for having me. You're welcome.

Dave:  You're welcome. So we'll talk about your marketing strategies here in a little bit, how you've been using, you know, private direct messaging, what you're doing what you're saying you know, how you're making the most out of every opportunity, that's that's, you know, when you're new, and especially when you're young, you probably don't have a big marketing budget. You got to make the most out of every opportunity out there. In a minute. So tell us a little bit. Changing your soul brought online integration, owning it. For 40, like 50 hours a week and the like, I always knew that's what I didn't really want to do for the rest of my life. So since I was young, I used to like, Oh, he's like searching YouTube videos like how do you make money online and stuff like that? One day, I actually downloaded TikTok just for entertainment like no I didn't really think about making money online or anything. And then I ran into a live from Calvin Hill. And he showed me you guys and I was like, Yeah, I want to do this.

Dave:  Nice, man. Nice. So what is different about this than other things that you've done? I think Did you say you were flipping or did you say flipping burgers or tried a little bit of drop shipping and it didn't really work out for me. I made like, I made a couple of 100 bucks and it was nothing sustainable. You know? And I mean, you're lets, let's be honest, you're 18 Right? It's not like it's not like you have it's, I mean, you're smart and you're probably more savvy than a lot of us. You're probably more savvy than I am in a lot of areas but I mean, drop shipping has some complications with it in terms of sourcing products, and it's a physical product that actually has to be mailed and shipped all the way around the world. 

Gabe: Yeah, that was a huge thing by Legendary for me. It's like digital products. are insane. Like

Dave: It's crazy, how much easier, how much simpler, how much faster. It's just that everybody gets their products. Immediately. You get paid faster. There's, you know what I mean? There's just not all of those roadblocks that you have with physical products. Yeah.

Gabe: You don't have to do all the customer service and everything.

Dave: Right. Yeah. with it. If you start any other business that is not affiliate marketing affiliate. Marketing is the only business that you only have to do the marketing. That's it. Every other business Amazon, Amazon FBA, drop shipping, like local SEO marketing, you know where you like to go out and prospect local businesses and offer to do their SEO services, social media, marketing agencies, all these different you know, all these different business models even even MLM to a certain extent. But all you know, because you gotta go out there and service products and get products and all this kind of stuff. But all those business models

Dave: You got to do one thing. Let's go out there and market. Yeah, and that's something that you've figured out how to make the most you figured out a strategy that works for you. Let's talk about that a little bit. You know, are you marketing on TikTok? Is that where I think I think you have two accounts.

Dave:  Many people's accounts, get flagged videos, get you know, flagged or taken down and that's the price that we pay. Don't get attached. Don't get emotionally attached to your TikTok channel, especially when it's early. You know, when it's a young channel. You have a channel that you lose, you lose it. It's got 100,000 followers. That sucks. Nobody's going to tell you not to be mad about that. But usually when you've got 100,000 followers or whatever the more established accounts are, you have a better chance to challenge it and actually get it back. And even if you have that many followers, you have a pretty big community. If you start bringing new accounts, you can build that up. way quicker than you go first. Yeah. So what you mentioned you want to talk about like utilizing direct messages to make sales and to make the most out of every lead opportunity. He explained to us a little bit about your kind of strategy so we can understand the direct messaging tips that you have, but also help us understand the big picture. So we know how they even get there in the first place. You know what I mean? 

Gabe: So basically, I posted a video on TikTok and I say if you want to learn how to do this, you comment, right? And then if they comment, I reach out to them, right? And then when we get in the messages, I basically like to talk to them, I tell them what affiliate marketing is, I get to know their story, their pain points and things like that. And then when I see it's a good time to talk about my offer, that's when I talk about it.

Dave:  So I mean, the bottom line is, it's a strategy to where you've got more time than you've got, you know, money. And I say that just because sometimes if somebody has more money than time, they might say, you know, hey, let me let me figure out how to run some paid ads or something like that. But in this case, your approach really is just I'm willing to spend as much time as I need to with people in the DMS to have conversations and then eventually, hopefully open up a transition point where I can talk about my offer and that's the mentality that you're in right now.

Gabe: Yeah, and mostly when you're in the DMS like don't worry about like the money just worry about helping the person out and the money's gonna come

Dave: Like, yeah, so what are some examples of some of the things some of the videos that you might do if you can think about one that did really well? That you might be able to say, hey, that you could give us an example of how you ended up telling them? Post a comment down below, you know, what did you talk about? And then what did you teach them with, for instance.

Gabe: And then under the ice a comment ready? If you want to learn how to make money online. And then I will do day two, the next day, day three the next day, every day, I would pretty much close that.

Dave:  And when that was obviously and that was just 12 Different people 12 Different marketers you were showcasing or what was it?

Gabe: No, it's just like 12 is just like a random number of like, I'm just like, how many people I'm just saying, like I'm looking for 12 people. It doesn't really matter if it's over 12 or 12.

Dave:  I got I'm looking for 12 people I misunderstood you i i Very much so no that that that strategy or that you know, looking for looking for 12 people today looking for one person looking for five people. It's yeah, I mean there's the power of that strategy when you say you know I'm looking for this is not for everyone, that I'm only looking for a few people I'm looking for a limited small group, a test group. The power of that strategy is that you don't look desperate just for everybody listening. I'm just explaining to people because this is something that you naturally saw and kudos to you. But I want to make sure that everybody is clear about the kind of angles, marketing angles, and it's what Gabe is doing is sort of a takeaway strategy, you know, it's like, Hey, I'm only looking for two people today. I just recorded a video and I want to share it with people. I have a video that, you know, I went through that changed my life and taught me about entrepreneurship and online marketing, and I'm looking for 12 people today who are interested in, you know, earning their first dollar online that I have time to work with and share this training with. Comment below if you're interested. You know, and now all of a sudden instead of saying, Hey, anybody, just anybody who will pay me any attention, just I'm looking for a million I'm looking for as many as I can get, you know, you know, come and get this training. It's awesome. It's going to change your life. It looks a little bit more desperate, rather than if you're like, Hey, I'm looking for two people. You know, it looks like there's real scarcity there. So scarcity, urgency. You know one of the things in and I'll even ask you about this game. One of the things that's important is what are you doing in your marketing to make them act now, instead of later? You know, I mean, obviously, one of the things that you're doing day by sea is you're making things only where there's a limited amount of spots, and so somebody will want to act and make sure that they get one of those spots if they're interested. Well, are there any other urgency or scarcity tactics that you're using to get people to take action instead of procrastinating or put it off till tomorrow?

Gabe: I think that's really the only one to be honest.

Dave:  Yeah, and that's fine. Yeah, no, it's totally fine and that makes sense. The strategy so early in the game you know, you're gonna play yeah, you know, a lot of you are trying to just sell to everybody. You know, anybody who will pay you any attention who will listen but if you think about all the brands that you know, that sell over retail that are so hot that people stand out in lines outside of the stores, thinking of luxury brands, like Rolex or like Gucci or like a tech, Felipe, you know, these are all watch and clothing brands that they make a limited supply of them. And so, when there's a high demand in a limited supply, guess what frenzy happens. People go crazy. They want it. So how can we all this is a question that we all can ask, How can we have people lined up? You know, I know one lady. She only opens up an opportunity to buy from her at certain times throughout the month or certain times throughout the year. So in you know, she'll, she'll just create free content and free value, you know, 70 80% of the time and then for you know, you know, a three or a five day window, she'll open it up and say okay, on these dates, I'm opening it up to buy from me or buy through me. And here's all the extra value and the bonuses that you're gonna get. If you buy from me so she's making that's another example of how she's making, you know, both selling digital courses and also doing affiliate marketing. She's using exclusivity and scarcity and kind of urgency. So there's a lot of different ways that we can get people to take action. And if people are not taking action, and you're you know, and I'm speaking to all of you listening, if they're not taking action, ask yourself, Am is this just something that I'm offering something that they can just come back and get tomorrow the same exact way? Because if it is, there's absolutely no reason for them to act today. They could just do it tomorrow. So, you know, every day is a great day to offer a little extra incentive. That's only good today. Throw in a little bonus that's only good today. What kind of bonuses, what kind of things could we include? Anything, you know, a YouTube video that changed your life and talked to you about how to invest your money once you start making it. An additional training that you record, have a small PDF that you write up in there are a little script a little template that you use or that I mean there's so many things in the toolbox and guess what you can repurpose them way this extra bonus if for anybody who enrolls today, see game then you can really say at midnight This is going away. This is gone. But guess what I can do the same way that I repurpose. And I am dumping gems right now. Elizabeth it's just they're coming out of my mouth just it's friggin diamonds. It's just unbelievable games going crazy. You just can't really tell because of the cool cat over there. But look. Now you know how we repurpose content: we take a TikTok video and then we take that same video and put it on Instagram when we put it on Facebook. And then we even take it and bring it back in two or four weeks and repost it again. Don't you think? I can repost my little gifts and bonuses and so forth. Don't you think I can reuse those the same way. See once I create something once I know, kind of create and build something.

Dave: Guess what it is? It's an asset. It's like a piece of real estate. It's an asset that you can reuse over and over and repurpose over again especially if it works. Now you know you got something that actually your target market is interested in. And you know, you can then create split new little bonus little things off of that as well. Again, Gabe, tell me what comes up for you when I say this. Our income is only limited in this business. By our creativity or lack thereof.

Gabe: Yeah, that's actually really cheap. I actually only really started like getting good quality leads and actually like making a decent amount of money when I actually started implementing the strategy because like, I started in January and for like the first three months I only made one commission. And that's when I wasn't using the strategy but like, I started like changing out my content style and like thinking about new new strategies and like new things I could do that's when it actually started working out for me. So yeah, that's very true.

Dave:  I mean, there's two things that as an affiliate marketer can really work in your advantage and like are really our big needle movers. And one of them is you know, using urgency and scarcity so you know, again that looks like hey, you know I'm making something available for you know, a limited time in the in the other thing is really using those those extra bonuses gifts or as some people call it because clearly aren't able to give you the the little extra that you give away that's specific to your target market that they you know, if you are in the in the in the weight loss space, you might say, Hey, here's here I want to give you a list of 12 foods you shouldn't eat, you know, if you're in the, you know, the parent, the parent, the infant space, you might say, Hey, here's here's three tips to get your baby to sleep through the night. You know, right away. I mean, that's very specific, you know, very, those are the kind of little gems that new kit as we say they're dropping, dumping gems here but slightly. Those are the little things and if you see even in our you know, inside of our marketing here at legendary, we have similar things. We have little places where we're giving away little templates and scripts and we're also giving people you know timeframes to take advantage of offers. And so it can really move the needle if I was to do a webinar game, you know, for example, if you were to go live, if you were to go live, if some of you are going live. Tell me. What do you think's going to make more sales? If I go live, and I and I and I just talk and answer questions or whatever for an hour and I just say, all right, a no go. We're done here and click the link in my bio, and go and check out that product I've been talking about throughout this entire life. You know, yeah, I can go tomorrow. exact thing. But clicking it right now, the advantage because there's no better time to take action and now you know, the big motivational speech. All right, here's, here's, here's, here's g number two. You know, I think I'm gonna do something special on tonight's live show since we've been here together this whole time. I am going to give away okay, I am going to give a way. My top 10 best video ideas along with the actual script for the videos, okay, that I used and I'm gonna link quickly for your convenience and these videos may be mine. They may be somebody else's. You don't know I'm not going to tell you that this is about.

Dave:  if you buy and you enroll in this product I've been talking about you know a few times here on this live if you buy tonight by midnight, I'm going to include this bonus okay. I can even say a few by by the end of the live show. I'm going to stay on here for 15 more minutes right now all the sudden folks now all the sudden your live is actually useful. You know, it's not just something where you're jumping on and you're just talking to people and you're just trying to build rapport. So hopefully they buy you're giving them a reason to buy. Now Gabe, what comes up for what do you think? Is going to be more definitely, definitely It is. So that's why you see a lot of offers out here when we get into offer creation. You know, which is when you have a digit when you want to create a digital course or you want to use one of the other core for business models that's not affiliate marketing. You want to actually sell your own course you know of a coaching program or event when you get into that offer creation, it's all about value stacking. You know, it's all about the product you're selling. And then what are you giving them extra and as an affiliate that it works the same exact way. You know some of you who feel oh well I can't compete with somebody who is you know, like you mentioned Calvin Hill or something like that. Well, first of all, there's a lot less people doing this than you think there is. There literally isn't is it just probably feels like a lot because on you all's it's like a little echo chamber of other people. But here's how you beat anybody. You make a better offer. You make a better offer. You just learn how to make better offers and include more value. Just like you just said game. It's all about value. So if I can throw in a little extra bonus or in again, where's it just, here's when you invoke your income is only limited by your creativity about pulling out sometimes a Word document or a Pages document and just writing a page of information that somebody would get value from.

Gabe: Right. Yeah, that's why that's why I actually love the shadows at the DM Saturday that I'm doing. Usually they'll just opt into your funnel. They like put their email in but like they don't feel like they got enough value to end up purchasing the product. But when they're in DMS I can provide so much more value to them and that's why I'm usually getting more commissions because of all the value of providing DMS.

Dave:  And the all and that is coming from your energy of just really just saying, Hey, what are you looking for? Right? What do you need? What do you want? How can I help you? Right? Is that your energy in the DMS when you first open up the conversation with somebody when they've commented say yeah, they comment on your video, like you said before, and your first message to them is what

Gabe: My first message usually means I can't wait to help you start your business, your online business journey. I asked them what they already know about affiliate marketing and then we just started the conversation right there.

Dave:  What do you already know about this? That's a pretty good question. I mean, simply because I want to respect your time and I don't want to. I don't want to tell you about things that you already know and it gets to the end and the question gets people talking right. Then that's really what you want. You want to be able to ask the questions and direct the conversation. You know a lot of you if you are going to use DMS and you are going to comment and look saying what I applaud about Gabe, is that you're taking action. Okay, I do believe that there will come a point to where you'll want to do less DMing and you'll want to, you know, scale your content more and stuff like that, but I applaud the fact that you're doing what you have to do to get started and get up and off the ground. I did the same thing. Right. I did the same thing but the process is really simple. And you really don't have to go and a lot of time. And I thought about people who get confused as to be an expert who's just yakking a bunch of knowledge and expertise. What you have to do is just simply get good at asking questions. And that was what you said, how do you kick the conversation off? Well, but might be another example of something that you might ask somebody that moves you further towards where you want to go and also keeps them talking and keeps them opening up.

Gabe: Pretty much talking about like, I would ask them why do they want to pursue an online income and like what are they what do they like don't like about their life right now that they want to change and things like that. It's like their pain points and things like that.

Dave:  Yeah, yeah. Hey, man, you're learning the real principles of selling early and and they work don't they? Don't they were when you just, it's not about it's not about hard slam dunking or some slick script. It's really just about and I'm just so impressed that at 18 you get this It's just about making people feel supported, right? Trying to identify what their pain points are, like you said and then, you know, just when they get off track because you know, people do people who don't have the life they want. If you talk to them, you'll hear why they're there. They go off track getting lost, you know, you're not focused. And so you're here as you're talking to people to say, hey, look, let's let's let's let's let's stay on track here. Let's What do you want? What you know, here's what I'll give you. I'll give you this added extra bonus or stuff or whatever, if you take action now. And it's sort of like this kind of compassionate guide. being effective and converts being persuasive you know, communicator is not being it's not about just eating in people. They'll take you there is all you gotta do is ask the right questions. They'll always give you everything that you need to work with. You just have to just ask questions.

Gabe: That's actually very true.

Dave:  Yeah, it's cool. The other thing is use the tools this is one thing that I'll say to you gave and I'll also say to everybody else who's listening, you know, a lot of times I will say, Hey, if you have a video that goes viral or something, don't, don't get, don't get caught up in the comments. It's just, you know, really figure out what are actual serious people asking and then create new content that answers that question. In helping keeps you creating new content. But in games case, you're really doing a strategy to where you're purposely telling people comment below. It's an it's a very on purpose thing that you're doing. It's not just a video went viral, and now all of a sudden a bunch of people in your comments that you're trying your way you're not wasting your time talking to people who are not somewhat qualified and I just want to make sure that i i say that difference because it is a big difference. You know, in you know what I'm talking about. The people who are commenting on a viral video are a very different type of person than somebody who's just watched a video, you know about your topic and then you say if you want more information, comment below and they've commented below. That's a that's a pretty warm prospect and is worth talking to, if you have the time to be able to do it. So what else could we learn from you what give us anything else? Anything else that we should know, as we bring this conversation in for a landing? I mean, what would you say to somebody who's who's getting getting started that maybe you didn't know before? And maybe you had some hesitation or fear or whatever and now you know.

Gabe: Pretty much. Not like some people like to start making $1,000 in their first week, but that's not how it is for everyone. So you're gonna have to stay consistent. There's gonna be ups and downs and you've got to stay consistent. I'm on my third tick tock account. Now, I got banned on my live, so we gotta keep going.

Dave:  Hey, man, I'm telling you, I mean, it's, it's hard out here. You know, it's the wild wild west. You know, this is entrepreneurship. This is just the stuff that a lot of people don't see, you know, and you're also doing a lot of messaging. That's probably another reason why you're getting your account banned because, you know, the TikTok robots think that it's like a spam robot or something. I'm not sure maybe you were doing a lot of copy. And pasting, like sending the same message over and over and over again. Were you doing any of that? Yeah. That will get you banned on any platform. But just so everybody knows, you know, if you're just copying and pasting the message overnight, you have to customize it a little bit. The other thing is on some of these platforms, they're not letting you like cold messages. Somebody who you've never messaged, you know more than like 20 or 30 messages a day is limited. Maybe having three or four Instagram or Tiktok accounts is not a bad thing. If this is going to be a strategy that you're going to use, that we teach the strategy and the business blueprints, we just teach it over in the Facebook section. Because it's, you know, but it applies over on Tik Tok. And it's just, it's about, you know, trying to find the most qualified people generating 20 to 30 leads a day if you can to talk to and sometimes even less, you don't even need 20 to 30 to make money. If you just have a little cheat day shooting and you'd be amazed by tiny bit of leads, what you can actually accomplish and how much you can earn and I think a a lot of people would be really, really amazed at what they could do with just a few good quality leads per day. Do you agree with that?

Gabe: Yeah, definitely. I used to think that I needed like 50 to 100 leads a day but like, it's not really like that.

Dave:  Yeah, 20 to 30 is even a stretch. I mean that you have good quality. 

Gabe: Yeah, it's all about the quality of the lead like you want to attack your target audience. So like, it just depends who you're targeting. Yeah,

Dave:  Yeah. And tTikTok is great. Because it puts you in front of new people. So you actually have a chance to, you know, you actually have a chance to get in front of people that you've, you've never been in front of before. So it's not like Facebook, where you've, you know, you're you're you're putting the same message in front of your good old warm, you know, you know, Uncle Aunt Betty over here, and they're they're seeing this like tick tock gives you a chance to put your content in front of more people. And then you can multiply those efforts because you can then repurpose that on multiple platforms. You know, on Instagram reels on Facebook reels on TikTok  shorts. It's just amazing you know, so if you think about it, if everybody could get to the place where they're generating and your only goal is five leads a day. It's like oh my gosh, I got there on TikTok, great, just do tick tock until you're getting, you know, five leads a day. And then you could multiply that by just starting to repurpose content on other platforms. You know, now you instantly go from five to maybe 15 or 20. It's just working smart, not hard to do direct messaging P for such people who are asking for information than people that you're just reaching out to. And we have it all the time in our Facebook group. It's like you know, the people like direct message our people they're coming into our group and message our people are like, Hey, I saw you or you know, join legendary and then start bad mouthing us and then want to sell their coaching and it's like, that's such a shitty business. But when people are reaching out to you, man, this is what it's all about. This is what we love here, too. It's what I love, because I didn't I don't do this every day . I don't want to sell a dream and be living a nightmare, you know? But anyways, man, congrats on your success. And come back and in a couple of in a month or two, maybe and keep us posted on your journey.

Gabe:  All right. Thank you. Thank you for having me, Dave. All right. Yeah,

Dave:  I'll talk to you later, buddy. All right, you can follow Gabe over on this profile. He also has a TikTok channel that we can share with you Gabes business hacks, okay, or excuse me an Instagram channel. So you can follow him on Tik ok and on Instagram on those two on those two accounts. And what a cool thing I was just talking about in writing some coffee and you know, talking about people who are 18 to 78. All who I've talked to a couple of weeks, people from that, my friends is pretty cool. So get started. Don't stop your training. Get the blueprints if you can. And here's the most important part. Go through them. Go through them. We're hosting a decade in a day. workshop right here today. For some of our Blueprints, students go through them. And my friends will be back here for another episode with another student. And another story and more tips on Monday. Get out of here. We'll see you there. Peace.

Below is the transcription for this episode:

Matt:  Hello, everybody happy Friday is seven. And it's 702 where I'm at. I'm on the West Coast. I'm an early bird with 10am Eastern Time, as usual, we're live and it is April 15. And we're halfway through somebody posted recently and it's the 100th day of the year I think something like that. I don't know why that became a thing. Anyway, if you're new or this is your first time tuning in, welcome in. Let us know in the comments where you're tuning in from. It's always fun to see where people are tuning in from and where they really came from. We bring on a guest typically would bring on a guest every single day we'll talk about their experience. Their experience with our training or their experience with creating content or setting up funnels or basically turning themselves into a freelance Digital Marketer how they did it, and if they've got any good tips for us, and I've been screaming, kicking and screaming about going live on social media for a long time. I feel like maybe at least a few months, if not six months or so. Just because I've seen the power of it and the ability to turn followers into customers. By doing that is super powerful. It's been proven over and over and over again. And it just works and so today we've got a guy from Georgia watching a guy coming in from Georgia, his name's Phil and we're gonna bring him in. So everybody who's here if you can give me a clapping emoji just to welcome him in with like a virtual sort of round of applause to welcome in Phil.

Phil: Hey, man.

Matt: Thanks for coming on. 

Phil: I appreciate that. 

Matt: Yeah, of course, of course.

Phil: I can check this goal off.

Matt:  Yeah, it's a goal for a lot I feel like and I, I was I got really excited when I saw the topic for today and what you were interested in talking about because that's something that I always am encouraging people to do and to try and figure out and I'm really curious about how how you went about it and everything like that, but before we get into like strategy or whatever. Tell us a little bit about what you do for work and just how you found legendary and what got you looking at Legendary training?

Phil:  Well, my full time job is to run an HVAC supply house. So what that is, is where the guy that comes to your house and fixes your air conditioner, so and the air conditioner, so I've been doing that for about 19 years. That job was temporary because I used to be an IT guy for a while. So that was a temporary job that just turned into a full time job but that's what I do for a living now been there a long time and found legendary about June of 2021 but I just flipped in my kids want to take back worse just like everybody else. I wanted to check out Tik Tok. It was all about you know, the first thing that comes up with course is somebody twerking in my face. Not too happy about that. But after 20 minutes of going through all of this. I didn't. You don't have to just catch your eye for a little while. But that evening I started the first day I just saw somebody talking in their life about a digital marketing umbrella. Right. Which pretty much caught my eye because for me my whole life I've always wanted to be some somebody different, right? I've always wanted to have that thought and grow rich book in the back of my back pocket. I've always had that burning desire to be somebody else, right, not the norm. And I've tried things in the past. You know, I've been you know in the 80s I sold insurance right and I was recruiting people when I was doing stuff like that so and I was hoping that this wouldn't ever be something like that and I was so happy when I found out that legendary was Yeah, so it was happy with you know, those those were the weird days and all that kind of stuff. So I was glad that I didn't have to put soap in my garage and tried to sell soap for a living and potions and things like that. But he had been through all of those things. You know, I'm not a young chicken so I've seen it all. And when I became across legendary the first time I heard about it, of course I just wanted to go out there and kind of figure it out. I went on to YouTube, you know, spent two weeks on YouTube trying to see how everybody else was doing it. I just got more confused. So I just said, You know what, I just need to step by step. I’ve got to figure this out. I can't figure this out. I need to so somebody had the same gentleman I saw. I mean his life and went out there and had a little I saw him come out there again. And he said just go take a look at this video and see what legendary is all about. It gives you a nice little step by step process. And that's what I needed. And I started in June and then in June. Here's the funny part about this. In June, certain things that happened, you know, my mother went to hospital. I was going through the 15 day challenge, and I finished it but I couldn't remember a damn thing because my whole life. My life was just crazy. So I went through it twice. And then, you know after I went through thrice I really, really put my head down and just said let's get to this. I really was interested after day four. I was like man, man, let's just get this done. I know I can do this in the training that was just what I needed. Right? And I just put my head down and started going super cool, super cool.

Matt:  Man see you've been in and around our community even for a while now. Yeah, that's pretty interesting. Because there's a there's the longer I've been here almost four years, the longer I've been here. It's kind of cool because a lot of these companies they'll start up and disappear. Like education companies, I do feel like over time it's kind of cool to see how people are sticking around and kind of stand you know around our community. Maybe they'll come and go, maybe they'll disappear for a year and then wow, hey, you're back. Cool. I haven't seen in a while. You know, it's a new thing for me too in that way and I've really enjoyed that. Well cool. So you go on TikTok Whoa. So the transition goes from inside women and girls working on TikTok to us suddenly making content on TikTok. How's that going?

Phil: Well, you know my first video I made, I was on a vacation. I was at a friend's house on the beach and my first video was like right after my birthday in July, right. I started this in June, did something in July. I didn't know what the hell I was doing. I just went out there and just did a couple of videos. tried to figure it out. You know, for me. If I do get that shiny object syndrome, I do get that fear of missing out. I do have a little bit of anxiety and I want to get things done. Right I want to just keep moving and moving and moving. And then you know sometimes you get to the point where you're like, Man doesn't work and it's not doing I'm not doing this well. If I'm doing this right. What do I need to talk about? And you know, I went through the Facebook community that Legendary had talked to some people out there. I made some friends. I couldn't believe that I had a community of people, which I thought was my competition. So you know, they wanted to help. And I couldn't, I just couldn't believe that. So I made some really good friends and people were helping me. And I enjoyed that part of it. And then it just I really thought you know, at some point you have to get your head anyway. Stop looking for your belly button. I mean, because when you look through the belly button, you really can't see where you go and so that's that's what it was for a little while and then once I did that I just said you really got to get moving. I really had to start making a lot more videos. I really had to figure out how this thing works. And I went back, you know that thing about Legendary and I was able to go back into these videos and just go through it over and over again just to help me relearn because I'm not a young chicken. Like I said earlier. I haven't been to school. And 35 going back to class, especially online, was a little difficult. So I'm not saying it was something that some people have it easy. For me it was a little hard. So I went through it twice and I love having that login. So I can go back here and go through it as many times as I want to, and especially that you guys updated all the time. And I was able to learn more stuff, especially with Pinterest, and all the new things that are coming out. And I'm able to build my business on a lot more things as you guys update which is awesome.

Matt:  Yeah, that's super cool. That's super cool. And I do feel like so. To me, it sounds like a lot of your motivation and stuff was just sort of self motivated. Do you get this kind of entrepreneurial type that just has that energy?

Phil:  Yeah, I've always had the drive. But it's the outside world you know that will kill your drink. You know, the outside world will always say that you can't do things and the outside world will always pick on you. Because it's not the norm but I don't want to be normal. Normal is boring. I want to be somebody different. I want to be able to do the things that I've always wanted to do. You know you only live, you're only in this world like this. I mean , your life is a flicker. It goes quickly. And I want to be able to do what I want to be able to do and legendary has given me is the vehicle for me to get to where I want to be so damn

Matt:  Yeah, that's super cool. I wanted your strategies that you mentioned in your questionnaire and one of the strategies I see you already talked about but it is people going live. I'm curious from the time that you started creating content, you got 90,000 followers, like there's only a small handful of people that I know that I've talked to who have that many followers. Going Live though, is a different beast than sort of creating 15/62 You know, bite size content pieces. It's a whole different animal. So one thing I want to know first is how many people showed up to your first live show.

Phil: One, he was a friend of mine.

Matt:  Okay, great. Awesome. Because the only reason I ask is just because everybody comes on Thursdays. I do these business blueprint webinars and I keep telling people you got to try out going live you got to try this out. You got to try this out. And people always comment about going to be one personal life, there's only going to be one person and I'm like, hey, look, everybody had their first day. Day one. I had zero people on my first webinar. David zero people answer so I'm gonna like there's no way to do it other than just to do it, but I just I figured, you know, you probably had like one or two people max you gave on the first

Phil:  It took a while for that one to get in there. I didn't know I mean, I was in my basement.

I didn't even have a light or anything I had like, the crazy looking light behind was very dark. And I didn't know what I was doing. I just talked, you know, that's what they say. They said just continue to talk and I wanted to practice and I'd rather just talk to nobody in practice than to somebody be nervous about it, but I did it you know, I went through it. I did it. And I got better at it. I'd rather do live Believe it or not, than the TikTok videos. I do the TikTok videos because I don't mind doing them. And I really like to get my word out there and I really want to tell people how things aren't authentic, my authentic self to people. But for me, life isn't exciting. Very exciting for me because I really want people to see who I am and really kind of show my enthusiasm towards this whole thing. I love to be positive about it. When people come into my lives they tell me that they know that I can explain things in a simple manner to them. And they thank me for being there. You know I'm not trying to be you know, I don't want to say that I'm the best at it but I really love doing it. I do it twice a day. Believe it or not. I do this at lunchtime. Yeah, I'm gonna go out at one o'clock in the afternoon during my lunch time. And sometimes I'm stuffing my face and I apologize when I do that. But I just want to answer people's questions at lunch time and I let them know that I do it at night 7pm Eastern Time and I'd say look, this is what I do at night. If you want to learn a little bit more about it. I went through a little bit of a presentation and a nice little webinar. I can teach you more about it and just give people as much value as possible. And it kind of resonates with people so am I you know the thing about it is when you go on these live especially me I go on for two, three hours, you know, you know, I guess the bearing can go on for four or five, six hours a day on this kind of stuff, but I can certainly see talking for that long. Yeah, and I do. I go for about two hours and I have to cut it down a little bit because I used to do it downstairs in my other office and it's right near the living room. And my kids would be screaming and yelling and stuff and my wife is like man look I'm gonna be with you gotta be with the family sometimes. So then they moved me upstairs to my bedroom.

Matt:  That's hilarious. You, I feel like that's so fun. Dave tells the story about how his first webinar had like zero people and he had built it up. And so he was like, shit. There's nobody here. I just got to the present so he's in the other room and she's out there and he's like, he's like, Well, he got baptized. Everybody got cut. Maybe he's just doing this big and it's funny, but we joke about that, but eventually people started to show up for that you market it and I feel like so here's like a trend that I've been seeing a lot not just in our particular group of affiliates, but I'm also in different e commerce places too, which is which is kind of one of the things that sparked the idea for me initially to sort of look at, there's people like Calvin Hill, we had this guy Paul, who you mentioned, he presented one of our masterminds calling it the micro webinar strategy and you know, back in the day, when you wanted to host a webinar or you signed up for a GoToMeeting or go to webinar account you paid $100 a month to just be able to go live for nobody to show up to your webinar. And you're like What the hell am I paying? For nobody's gonna show up anyway. And you know, you'd have to sign in on a computer and you'd have to, you'd have to manually, you know, admit people into the room, and then he says this crazy thing. People would do it, but now, I mean, it's just so easy. It's like, here's my phone, hit, go live, and just show up for people. And what I find. Here's, let me let me return back to this what I find really powerful and compelling to me is the fact that people who do that, almost always without fail, make more sales and more money than people who don't like it's an it's pretty drastic, like the rate of growth I see for people who do. I don't know if you do it seven days a week or five days a week. What do you do? I try to do it as much as I possibly can. It's crazy, but I feel like it doesn't seem crazy to me. I feel like that makes perfect sense. Especially especially in the early days where there's so much evidence that it helps the algorithm build your channel. There's so much evidence as well that it helps when somebody sees the difference between somebody seeing a 15 second clip and then seeing you live is like night and day you go from just this person who created a clip somewhere in outer space. I don't know who this person is now. I'm in real time with them and there's just something totally different about that.

Phil: I find that too. I find that what I kind of do sometimes is I'll put out a video I put out tick tock about 15 minutes before I go live and people that are in my following will see that and then when as soon as they see me go live they'll just want to come back in and plus I'll share out my life or a bunch of people that I have just met or that have you know spent a lot of time in the in the DMS trying to talk to people direct messaging people. And you know, I just keep telling them look, if you want me to explain more instead of texting me and I keep my fingers heard from people all the time. But instead of texting people I say look, I go live twice a day. You can see me at one o'clock in the afternoon. And I can explain things for you. You can come in and ask questions. You know, you can email me with questions. I just want people to have as much access to me as possible and be able to answer as much as possible anything I can possibly answer for them. Anytime you know tick tock is a great form of the algorithm is a crazy algorithm that gains over 60,000 followers in a month. So I mean, that was nuts. To me. It was just great. But like anybody says in the past, it's really not that this is a tip for anybody. It's really not the cloud, right? It doesn't matter how many followers you have. It's really the quality of people that you're reaching. I mean, it doesn't matter. I have a lot of followers that are there. I appreciate all those people that follow me. It's fantastic. But you have to remember that some of the people that are in there just might not be your avatar, right maybe not be the people that are interested in doing what you're doing. But it's nice to have those people and maybe at some point they will be and that's where the rest of your marketing comes in.

Matt:  Yeah. Because I feel like you know, I feel like building the audience is one thing, and we've had a lot of people build big audiences and stuff, but finding the combination. So one thing that I feel like that I've seen you do super well and I just wanted to commend you on this because it's hard to do I think, is you've done sort of like a I call it the promotion of sort of attention grabbing videos that are short. Some people would call them clickbait but the truth is, they're attention grabbing pieces of marketing and then which are designed to build followings, right? They're designed to get lots of engagement, build followings and help you grab somebody's attention when they're when their train of thought is just moving, moving, moving their scroll, scroll, scroll. I mean you got to come in and hammer on what's something that's going to school Oh, snap out of it, you know, and you did that really well. And that's part of why your channel is growing so well but you've also done something really well. You've the second part of the trio if you've mixed it up a lot with videos that are more personal. And so yes, you've got attention grabbing videos, but when people tend to do just the attention grabbing videos, it sometimes will hurt their channel because the people who are following them are like okay, I get it do like I get I can make money by typing you know, or whatever. And they'd never actually meet you. So you did that. And then the third piece I feel like is going live. So, you know, the way that I taught this a couple months ago to our Blueprints members was I was like, you know, you might have one or two of those attention grabbing videos, maybe they get 20,000 views 50,000 Maybe 100,000 views or something. And but you've got to be mixing it up with personalized content that helps them get to know you or if not you the business a little bit better. And then and then going live I feel like it's that final piece that really takes people from Wow, that was kind of an interesting video I've never thought about you know, whatever. I never thought that I could train my dog just by watching an online course. That's cool. That's interesting. Maybe I'll watch a few more videos about dog training on TikTok, and then they watch a video about hey, by the way, our dog training company, we have online courses or in person courses, blah, blah, blah. And then suddenly this dog trainer is live with his dog and you're tuned in and now you know maybe you thought initially some of those videos were scripted and they were fake or maybe he's not you know, maybe he's just making shit up about his ability to train dogs. And he's like, Hey, this is our first lesson with this border collie. And this is the rowdiest dog ever. I'm going to show you how to train this dog in just 30 minutes. We're going to go live and I'll show you and then it's like oh my god now I'm buying his course. For 500 bucks to train my dog because it all sort of comes together and I feel like that's kind of what you've done.

Phil: There's one video that I kind of opened up personally about when I was diagnosed with anxiety years ago. Right? And the story is, and I told the story of my life is that you know, I found myself laying on a bathroom floor thinking that you know thought wasn't gonna make it to Christmas. You know? When I was having a heart attack and went to the hospital and throughout the night, you know I was apologizing to my wife like saying, hey, you know, sorry, you know, I haven't been eating well. Maybe I'm gonna die soon, right? So eventually they come back and say look, you just have anxiety. And so long story short, I got on my TikTok one day and I just started talking about about my anxiety and telling people that it's it's rough sometimes and and that it just takes a little bit of time to get over it and I've been able to accomplish different ways of dealing with it and and I kind of related to my business. And I got more people talking to me and relating to me about their anxiety, thanking me for opening up and letting them know that which not only did and not only let the people know who I am and what I am and what kind of issues that I might have in my life. It shows them that I'm a real person, right like just out there just talking to anybody about a business and that brought more people into my lives and it brought more people more personable and wanting to talk more about what I do. So it was helpful in that manner. And you know, I really kind of didn't mean it that way but I just wanted people to know who I was in certain parts of my life.

Matt: Yeah, yeah, that makes sense. I wanted to. I thought it might be cool to put this up on the screen. I don't know if you can see this, but Kim just asked when you go live to the comments  really fast. So how do you keep up?

Phil: When I see comments go through. The first thing I do when I go into my labs, I just tell people look, I'm gonna go through a nice little training here. I'm going to talk to you about how this stuff works. And I'm gonna go through everything and if you have any questions, I'll be pausing at certain points throughout my life. And when I get to a certain point through my live, I will hear and I will answer certain questions. You can certainly put some questions in the question box, they can put it in and I can look that way. Or you can ask those questions When I pause. If I missed your questions, sorry if I missed your questions, I have an email address. You can certainly send me your questions to my email. But I'm here to train you and if you have any issues about that. Just ask me. I will . It's not like I'm ignoring them. I just tell people, I'm not ignoring you. There's a lot of people here. There's a lot of questions coming up. I might answer your question throughout this line as I go through it. So your question might be answered. But at the end, I have three points where I can stop. And I'll even switch back and maybe answer some questions as I go through. But a lot of them are questions that I answered throughout my life and that's kind of how I built to live a little bit so that I know some of the questions that people are asking. So I kind of put that into my little webinar if you want to call.

Matt:  Yeah, yeah, that's so cool. I like what so for your flow and for your formula, what you do, like let's say over the course of two hours, is there an outline you do? Are you teaching people certain things?

Phil: Look, you know, success is copying people who are successful, right? So I walk through all the successful people that do this, and you know, Calvin Hill is one that I watch and then there's Paul Griffith that I watched, you know, Paul, live free for Francis. And I've spoken to him and he's been a great support for me. I watch Amy, you know, a hair airs and she does a great live so we were all collaborative. We all talk to each other. And we're all good friends, and they've helped me and supported me when I've been down and out and these people are just wonderful at what they do. And I became more successful by watching my lives are just built around that and I put my own little flair in here just like anything else. And everything. You know what I was you know, throughout the years, you figured out that everything is really been done already, right? Things have already been done. I just gotta find what, what's your way of doing it right and you just find the successful people doing it and you just make it your own. So that's kind of how I did this.

Matt: It makes total sense, right? So you take the principles of marketing, direct response marketing, figure out how to market to people, and then you bring in your own flair, you bring in your own kind of thing, you know, whatever you bring in your own personality and once you get caught I don't know for me it took a long time. Before I started doing live. It took me a long time to get comfortable. In my own skin, I think I mean, there was a sweat fest on my arm. So then I'm like, Oh my gosh. But I do really feel like yeah, you touched on a few things, a great community of people who are super kind and willing to help anybody at any cost really, which is pretty unique. Especially in this industry. It's a really unique thing when people sometimes view each other as opponents or as competition or whatever. And, the people in our community don't really operate that way. They're really nice and kind and they aren't and I love them. Yeah, I think it fosters that you know, the more that that happens, it draws people like you who are drawn to that and also help people and I think that makes a lot of sense on your on your lives when you one other question that I had that was that I thought on your lives, especially in the early days, you know, when you maybe didn't feel like you had all the knowledge or that it was all perfected or something which I'm sure you still don't I don't think really anybody does. But when you were first going on there will ask What the hell am I supposed to talk about? I mean what do you just do? Just pick out one topic and just kind of start talking about it and rant and then maybe answer some questions?

Phil: Well, yeah, the people that I talked to said what I know about the most, and that's myself so people know about yourself. Right? So I set in my first couple of lives were like, what my life was like before I started the 15 day business builder challenge and what I was going through, and I would just say you know I talk about things like you know, I've always been the entrepreneur type and I just couldn't find the right way of doing of getting the vehicle to get to where I want to be. I've tried this, this and this and this and then all of a sudden, I came across this and and when this came up when I came across this, this is how it happened for me. And I would give general statements on that and I'd go through, you know, the course and how it's helped me. And people will say, Well, you're just selling a course and I would just say look, I'm just telling you what, what, what's what I'm going through. And let's own anything if you want to hear anything. To me. That's why I came out here and so but people will ask me that and I'm like look, this has helped me if you'd like to help you if you're resonating with I'm talking about it might help you too. And, and that's how I started. And then as I went through and I watched other people do their lives, I kind of wanted to form my own little. I want to be able to teach people. I wanted to be able to be more. I wanted to be more valuable to people because I saw a lot of people going into other people's lives. And I was like how are they getting hundreds and hundreds of people coming in? I can't believe it. You know, I got the two I don't mind and I don't mind listening to those two people and I in fact I turned it around. I don't make it a negative thing. I just turn around and say look, the less people that are in here, the easier it is for me to talk right to you. And we can have a nice little intimate conversation and I can answer your questions right away. So it's not a big deal for me. It doesn't I don't even look at the numbers anymore. I just try to talk to you like one person.

Matt:  Oh, yeah, that's good. Many people talk about speaking from stage and things like that. Hey, just chat with one person. Right like I just have a conversation and Dave's really good at that like at our masterminds and stuff. I mean, he's always just kind of talking with one person. Having a conversation with a single person is a lot easier than Yeah, that makes sense. How do you differ from somebody like Calvin to Calvin does a lot with crypto and kind of like higher he's just an interesting personality. I feel like his background is everything. He's kind of gifted in a way that it's just kind of not fair. You know, the average Joe.

Phil: My wife listens because I listened to him at night when I'm laying in bed before my wife again and she says that your man said look I like listening to the guy that guy's so in. I mean, the guy knows so much. I learned so much from this. You know, although I like crypto and the guy knows so much about that. I'm not into that yet. But when he does digital marketing, he starts talking about digital marketing. And he explains it so well and he just shows people how he's been doing it. It just resonates. I don't know. I mean, it's hard for me, I just know that eventually I will get there. I know that eventually the more knowledge I get about this business and the more knowledge I get from more people and the more I stay into it and learn more. There's no thing is just the more competent you get is how much more you learn about and that's how I mean that's with anything that you do. You know, when you're a baby, it takes a little bit to walk and when you start walking, you'll feel more confident and then you start banging into it then so you know just baby steps and that was a huge baby step for me. When I first got started with doing lives. I really wanted to perfect it so I kept doing it over and over and over again. And I started doing it twice a day and sometimes three times a day, you know, but you know, I have to regulate life with my family as well. 

Matt: I you know, I feel like I don't know, I you know, you said I'll get there eventually. I mean, I don't know I guess from my perspective. I'm just kind of like Dude, you're already there, man, like everything that I watched and certainly your earnings and everything that you're doing with just just thinking, you're kind of just on a really big upswing in the last kind of month, I guess and you're not just on the right track, but you're on an awesome track.

Phil: I often struggle with myself and with other people compared to somebody like Calvin or whatever. I'm just like, Look, guys, it's just not fair. But also, you know, you don't have to be Calvin, you don't have to, you know, that guy. Some people tune into his things. And they genuinely don't like it. You know, it's not their thing and that's okay for Calvin. It's okay for you. There's different audiences for different people. And you got to have some level of belief that, you know, there's an audience out there for you. 

Phil: I guess, right. He's a master teacher. And he's, he's mastered what he does, right? So, you know, for people like me, I get to watch people like him and learn from him. So, like you said, everybody will come into their own. Everybody does their own thing, then people, everybody, not everybody doesn't like certain people just like this business is not for everybody. Right? So you know, for me, when I go out there, I tell people, Look, I still have a nine to five job, right? I'm not the guy that makes 1015 $20,000 a month. I'm just a regular guy just like you. I do this business. Because it's a vehicle to get me to certain places of where I want to be in my life. So from nine to five, you know, I work from five to four in the morning. Afternoon, I'm sorry. And you know, so they people resonate with that they don't want they don't want I'm not going to you know, blow smoke up anybody's ass and just say look, this is that you can do this and make millions of dollars. Because I just tell people you don't even tell them in my life. So if you're in here and you think this is what it is, then you might as well leave because I'm not going to tell you that this is what it is. And in fact, I scare some people away when I tell them that. Look. This is a simple business model. But it's not easy, right? It's not easy. It's gonna take some work. And if you want to do this industry, it's gonna take some work doing it so nothing that's worthwhile is going to be easy.

Matt: It's good advice, but I'll leave you with the last word for everybody who's here, and this is typically the question that I asked but Carlos asked it for us. He said, words of advice, Phil, for those just starting.

Phil: I honestly think that you need to and this is what I tell some people that have gone through the 15 day challenge that I talked to. You have to get your mindset straight and you really have to really think that you can do it and you can take your blinders and get the people from the outside out. Right, get them out of your way. Because those people will kill your dreams. Those are the people that will kill your dreams. I said that earlier. And I really believe that doubt will kill anything that you want to do . If you believe in yourself you can do this kind of thing, right? It's gonna happen where you're gonna fail the 100 times I continue to fail. I went through this course thinking that I wasn't going to be able to do this right. But you have to keep picking yourself up and moving forward and moving forward moving forward. If you keep the competence within yourself, and you just keep failing forward. That for me, 75% of his business is up here. It's all up here. And once I get past that and like I said early to get your head on the button. Just just move forward and keep the goals in line and your lane. And because gotta have those goals because if you don't have your goals, you're gonna keep driving around the block and you're not gonna get anywhere. You have to have a place where you're going so you know, keep those goals in line. You know, my whole goal when I first started this and it still is, is I want to get my wife at her job. Although now she has changed her mind because you know, she likes her early beginnings. She didn't want to be there. But I still my goal is to kind of try and get her out of her job. And you know my also my goals are you know, get my, my investments funded and all that kind of stuff. And those are my little goals and I and those are the things that I keep in mind. And I have little things on my mirror right by where I brush my teeth just to remind me of things that are going to keep me positive for the day and keep me motivated. So the only person that's gonna keep you motivated as you really is my wife is very supportive. But you really have to keep yourself moving, motivated to move forward and believe you can do this.

Matt:  That's awesome. And I like hearing out kind of stuff from somebody who's successful as opposed to, you know, somebody who's just, you know, kind of doing this and doing that. I don't know him but you know, thinking about growing rich, you know. I like that. You know, to me, it's always really carrying a lot of weight and it feels really inspiring to me. When it comes from somebody who's like really going after it and making waves so that's, that's really cool. I appreciate that.

Phil: Thank you.

Matt:  We're gonna put up your TikTok and Instagram here for people to go give a follow and, man, please reach out in a couple months and we'd love to have you back on the show.

Phil: For sure. Well, thank you so much.

Matt:  Thanks. Alright guys, so what I would do if I were you is I go follow this guy on TikTok. Immediately. It's @makemoneywithphil l and I would go watch his lives. And if you're on TikTok, and you're listening to this, and you're like, Oh, I can't go live. I don't know. It was scary. I would go watch his life and I would rewatch this episode where he talks about, you know, my first live there was nobody there for quite a while and then one person came on and it was my friend which is the same story for everybody. And sometimes that feels overwhelming and it feels like oh my god, what would I ever do you know, but the truth is, you can have fun with it. You can just pay, it's not a big deal. It doesn't say anything about you. It just says you're getting started. You're figuring it out, and so go give him a follow and then make sure to let them know hey, you know I saw you on wakeup legendary that was a cool episode. Tell him something you took away from today's episode, but lift him up for and next time when you're on the show. And you're the up and comer and you're killing it. You know Phil's gonna come over plop on over to your profile and give me a follow back and you know, that's that's the way for communities like ours that support each other and yeah, so make sure to give him a follow make money with Phil it's on TikTok. It's on Instagram. Give him a follow on both. And we're going to be back here Monday. I believe Dave will be back on Monday but no guarantees. I'm pretty sure and take it easy everybody peace out. See ya.