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Why having A Business Coach Will Set You Up For Success

 

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Dave: Yo yo yo what is going on guys this is Dave Sharpe. Welcome to Wake Up Legendary, and as usual, we have a awesome guest this morning I'm really excited for you guys to hear from her and I’m gonna bring her out and just a moment and her name is Lori, and it's gonna be a great show if you're new to Legendary and this is one of the first interactions or experiences the we wanna welcome you, we wanna let you know that we are here five days a week doing the show, on top of all the other events and curriculum and things that we have going on here, inside of our community. And so, sit down, put your seatbelt on, get ready for the ride of your life. Okay, and, and, and whatever your goals are, whatever you want to achieve, most likely you are short changing yourself, okay. And so now let's hear from somebody else, somebody who is a client, a student here, somebody who's a member of our community, our family here at legendary Lori Richardson. Lori, welcome to the show.

Lori: Thanks Dave. Good morning. 

Dave: Hey, You're Welcome and good morning to you where. Where are you calling in from?

Lori: Southern Oregon.

Dave: That's right. I thought you were in Oregon but I didn't want to assume so, welcome from the west coast where you are three hours behind me so good, good, early morning to you.

Lori: Yeah, I got up much earlier than normal. This morning.

Dave: We appreciate that we appreciate you getting up and making time for us here to share your experience so you are somebody who, who I've gotten to know, and I've really enjoyed getting to know, I enjoyed watching you take action and get results, and begin this journey. So many people set out on. But, but they, you know, it's, it's just tends to be a challenge for people because they maybe have unrealistic expectations, maybe they, they, for whatever reason, but I've seen you just take consistent action to keep a positive attitude, because of that you've, you've gotten results, you've not gotten rich overnight, but you're, you're building confidence, you're growing it, you know, obviously, I'm really proud of you and happy for your progress, so. So how does it feel to be kind of where you're at three months into your blueprints and coaching client here at Legendary as well. And that's how I've, for those of you wondering, that's how I've gotten to know. How does it feel to be, you know, three months into this, and, and, at least, I, I'm super happy and proud of you. Do you also feel a sense of accomplishment and see and feel the growth as well?

Lori: Absolutely. I feel like I'm right on track. I did not expect this to get rich quick. Obviously, I literally expected… I didn't expect a lot of the things that have happened for me so far but as far as where I am with the business Excel itself. It's definitely a marathon not a sprint and I'm, I'm doing all the training to make it to the end, you know, and it's, it's really exciting. I'm learning so much every day trying to put it into action. I didn't set my expectations really high as far as income that I'm bringing in right away and I think that helps a lot. I've owned a business for 23 years that was started out, not being online just because of my age and what the technology was when I started it but ended up online. And I know that that first year, you're not going to make as much as you would necessarily like to but that's, a year to year for growth. So I went into this, eyes wide open, knowing that.

Dave: Well that's great I mean, I think you have such and you have made money you have gotten results. I mean, for those of you who are wondering if she's actually, you know, quote unquote, making money. Yes, she is how much, quite frankly, it's, it's, it's none of your business. And and the reason why is, why it's none of your business is because her results are not going to be your results. Anyways, you may get more, you may get less. You may have a different growth, you're absolutely going to have a different growth path than Lori does but what I respect about you so much is that you have just such a healthy perspective about what it actually takes to build a business and what it takes to build anything. I mean, anything that you build that's going to last, it's going to be worthwhile. It takes time, in that first year, like you said, is such an important year to lay the foundation. So, talk to us a little bit about what your, what the major milestones for you have been over these past three months. What are some of the things that you look back and you say, that was a big growth moment or this is something that I've really overcome and I can feel the growth in this area?

Lori: Well I've had several of those I mean, starting with just actually posting things on social media, putting my face out, you know I liked all of us went on Tik Tok originally to just amuse ourselves and I think I, my personal account I have one post, that's my cats. So actually putting my face out there and, and talking to people, trying to do, talking, trying to talk, just to one person at a time through the camera versus everyone out there, you know, trying to make those connections online. That is, this was one of my first milestones. As recently, the biggest one that I'm working on with you is just following up with the email campaigns, learning, working more with my copywriting skills because that is something that is so crucial in the marketing of any type. So, I feel like I'm getting close to a breakthrough there. It's that the challenge you have given me I'm working, I'm striving forward with it and I will make that at the end of the month. So when we meet in our next group call, I'll be able to say, Yep, I did it here it is.

Dave: That's great, it's interesting, I want to talk a little bit about coaching for a second, my wife woke up this morning and she said well, I hired a sleep coach for the baby right in, and I just thought, I said to her I said well, if you want really any results in any area then, the best way to get it is to hire a coach, right, if you want great results in fitness, you're, I guarantee you no matter how motivated you are and no matter how much you know about fitness. If you hire a coach to push you and to challenge you, and to do a lot of the thinking for you in terms of, like, what, what you should be working on this month. Instead of trying to conjure up the vision in the, in the task in all this and then go and execute it. Right, well one of the reasons why I love a fitness coach is because he does the thinking in terms of what I need to be working on right he I don't have to think of the exercise I just do them. But, you know, my wife hired a sleeping coach for a baby just to get some extra tips just to just to, to figure out what she knows from working with hundreds of other babies. So, what is your, what was your thought when you invested in our, in the blueprints and coaching, most people would look at that as a cost. What was your perspective going into that and how do you view coaching and accountability, just in general?

Lori: Well, just getting the feedback from someone that has done it successfully is huge. And I love helping set my goals for me with me. Not for me. And having accountability because I'm the type of person that once that has been verbalized, not just myself but to other people. And if I, I tried to keep my word and if I tell you, yeah, Dave, I'm gonna do that. It makes me way more determined to accomplish that. I also. It makes me so proud of myself when I do accomplish that and I can say, you know, well, I did that, and the coaching has really really helped me because there have also been times that I'm a little. Having someone with your experience to bounce that off of, is really crucial I feel for me. It's definitely, it was definitely an investment. And that is, that's how I viewed it, it was not just an expense, which by the way can be written off. But it is. It is definitely an investment and it's not just an investment in my business but it's an investment in myself.

Dave: Yeah, yeah, I think that a lot of times, the benefits you know I've had I've had all kinds of different clients over the years, I've even got lots of different clients right now. Right. And I don't. I don't have favorites. I just have ones that I can see that this person is really, is this real, this person really is, is, is going to get a lot out of this, and, and maybe where somebody else isn't, and that has nothing to do with me, right, that has everything to do with with how the person uses the coaching, you know, and, and, so, you know, one of the things that I think is is really important. And for a lot of us we come into this, this, this environment, and we've never had coaching before we've never had training before. What I think a lot of people come into coaching and. And this is essentially coaching. We're here, educating learning, growing, and sometimes people don't really know how to be good mentees, or students, they think that it's a power thing, like I'm less than and that person's better than and so they might feel insecure might feel like, Like, you know like inferior or something and, of course, nobody wants to feel in fear, and then and than other people in coaching don't really know how, what questions to ask whatever. So what has your experience been with getting the most out of a coaching experience, because you're certainly growing you have a positive attitude about it? I feel like you're utilizing the coat as well. And so, what, what, what tips would you give to people who actually are seeking mentorship in some capacity to actually get the most out of the experience to make sure that they grow the most during that time period?

Lori: I would say probably to, first of all, don't be intimidated. I was that first month it was like, Oh crap, this day. Don't be intimidated. Listen to what they have to say, take, take the challenge. They are, they will challenge you, and they will. They're in it for helping you. So, you know, listen to what they have to say, and if there is any type of comments they give you is not cutting you down. They're not criticizing you, they're literally just trying to help you succeed. And don't let don't get down on yourself. If you fall a little short of what their expectations are just show some growth. Baby steps. And that's, I'm making a lot of baby steps forward. And sometimes, sometimes I make a huge leap forward and I think that it's. Don't be disappointed if it's a baby step. Huge leaps are great but Baby Steps Get You There is also just a little slower.

Dave: Yeah. Yeah. Somebody else said you don't want to feel like you're bugging, a mentor, right, and that probably is something that's really common I know that that's something that came up, common in, in, in recovery, you know I've had sponsors in different mentors and coaches in recovery as well as business and yeah you don't want to feel like you're bugging them. But I want to give you guys all a little bit of a quick little tool, a quick little resource that can help you to not feel like you're bugging them. And, and, and if you use this tool, it will essentially help you to get what you want by asking better questions and asking better answers, but also when you go to ask a coach or mentor or someone for support or guidance, you can know that you've already taken certain steps to that you've done your homework, and that you're not just asking the mentor to do all the work for you. So I call this getting what you want by asking better questions and getting better answers. And what this is is this is basically a checklist to kind of go through and ask yourself Have I have I sort of checked all the boxes before I go and I ask a question now this can be a format that you can use in a Facebook group. If you ask a question, it can be a format that you use to send a mentor or a coach, a question, it can really be a format that you use to ask anybody a question right because it helps you to build personal responsibility and do as much homework as you can before you ask the question. So the mentor the coach doesn't feel like you're just trying to get them to do all the work for you, because I don't care what like think about it in athletics or sports if you were trying to Ask your coach to come out and throw the ball for you, they're gonna say, get like, literally get off the team like this is, I, I'm the coach I'm over here right it would be ridiculous. So a lot of times when we come into a sort of a personal counseling or coaching situation or a business coaching situation, particularly in this industry. There's a misunderstanding about what a coach is really what their role is in their role is to help you to find the answers within you first, if they can. And then if you have or need that you know the answers because you just literally don't have that experience, then they can give you their experience, but really never tell you exactly what to do because ultimately you have to make the decision, right, and you may be saying Well, Dave, if I hire a coach I want that coach to tell me exactly what to do. But the problem is is that if they tell you exactly what to do, then a lot of times you're just going to buck it because nobody likes to be told what to do, right, so it's it's it's it's a it's a delicate road to travel, and it's really important to hire somebody who is experienced coaching. And out of all my years of experience in coaching, this is one of the tools that I've come up that I think is one of the most helpful. So, how to get what you want by asking better questions and getting better, better answers first get clear on what simplify clear, simplify, clarify and then briefly and clearly explain what you've tried already. Right. So you ask the question. Here's my question. Here's what I've tried already outline what you think the solution might be so to lessen the workload for whoever the, the, you know, the coach or the person that's answering the question, right, ask respectfully and humbly for feedback or thoughts and let the coach know that you'd be grateful for their help. Congrats asking for bench strength not a weakness. Now if someone has time to help and they might not so don't take it personally just ask him to be in later. Make sure to put it into action, and then update whoever helped on how their advice, worked, or if it didn't work, but make sure to take responsibility for that outcome, no matter what. Right. And what's really important about this process are these first three pieces because a lot of times we don't really get clear on what our question is so there's this a bunch of back and forth or we don't really get the answer that we're looking for. We don't try other things we just throw something that somebody else hopes for them to just sum up. We don't like, do any work mentally to try to figure out an outline of what the solution might be, which is really useful when you're working with somebody for them to know that you're also, you know, brainstorming and thinking for yourself. So, I know you've heard me go over that tool before, Lori, but what comes up for you as I kind of go over the some of these outlooks that I have about coaching, like, you know, finding that helping somebody find the answers within themselves, you know, some of these pieces that I've just gone over what comes up for you and, and what, what, what advice would you have maybe for people who, who, you know, are, are looking for a coach, but more looking for somebody to kind of maybe do it for them instead of understand the power of having somebody help to empower them, what what's coming up for you?

Lori: Well, a couple things. Mainly, if they do it for you, you're not going to learn, you know, this is your business and you are for this particular you know looking at it here. It's your business, it's not their business, you need to know how to run it, and to solve these things after you stop having that coach if you're just expecting them to do it for you. You know, you might as well just close the doors now because it's, it's not going to your business won't last long. If you don't learn it. 

Dave: They won't last long, and that's a great point. I mean, the, the way that I coach is, is, I don't, I don't want to have people dependent on me. Right, right. I don't want that it's not about, you know there's a lot of marketers who, there's one marketer in specific he's a mentor. And he, he prides himself on people, re, you know, re, re upping on his coaching, year after year, and that's fine if they, if they, if people want to do that but, but, you know, if you're going to work with somebody, then ultimately the best coaches that I've ever had have a goal of the of the mentee being independent. Sort of like, you know, sort of like working in housing. My wife used to work in a homeless shelter where they would bring people in from the streets, give them housing, and then ultimately the next step would be they would help them get up an apartment, and kind of go out on their own and be independent and, and that is sort of the philosophy that I have about coaching as well. Now is that the best thing for my pocketbook. Right. Well, no, I mean if it sure would be better for my pocketbook if I received coaching clients for 10 years and convinced them every you know, to put on a big sales pitch in the last month of their coaching term to get them to re-up. But that, you know, I think it's to look for a coach and look for a mentor. Mentors, who are also mentally and emotionally healthy, and will actually put you over profits you the client you the person over profits, I know you work in a minute, you know, we've got a medical facility but it's in a mental health facility, and mental health is a big part of your life as well. Right. What would you, where do you see the correlation between good mental health and positive results in life, and also business?

Lori: Boy that's, I can tell you, having worked in mental health. It is… Your whole life is affected by how you feel about yourself. If you are, if you don't feel good about yourself. You're not going to be successful in relationships, you're not going to be successful in your business, you're going to be most likely miserable. So, I've been there, you know, it's I've been through a lot of shit, and getting out of it is not fun, but getting once you're out of it. Life changes, and that's what my last several years have have been is just suffer I suffered a lot of losses all kind of one right after the other and go got my mind right, just working on, on it and that's, that's when I started this, you know this venture is, you know, I, my, my body, I lost 50 pounds over this last year which was exciting thing for me so I changed my, my health is better. My mind is better. It's time to, you know, get the rest of my life going forward, and this was a great new step for me to do that.

Dave: Yeah, I can tell you that you said, feeling good about yourself, is, is, is important. I have a belief that self esteem is the bedrock of success, how you feel about yourself, is, is, is everything. If any of you guys consider yourself struggling in your business. Your business is probably not the only area that you feel is struggling, if, if you look at all of the different areas of your life. Usually there's a pattern and it overlaps and it's not just we don't just struggle in one area, while the other areas are blossoming and blooming in doing great. Whenever I've struggled in my business, or I was unclear or I felt like I wasn't making progress. Ironically, I felt similar about my marriage. I felt similar about my fatherhood. I felt similar about my health or whatever I felt similar about my recovery. Right, so. So the first step of actually being successful as an entrepreneur, ironically, is, is, is, is not only building self esteem, but it's combining the mechanics, which is what we're all interested in, what's the funnel builder? What's the auto response, where do I click, click, click, click, click, pull the lever right and money is going to explode out of my computer? No. It combined those panics, which are important. With those dynamics, those dynamics being self esteem building activities. Now, what are self esteem building activities inside of our business. Well, Lori, you said you lost 50 pounds over the past year? I would assume that I built massive amounts of self esteem for you, am I right. Oh yeah. And what were, what, what were some of the components of you losing that 50 pounds that helped you do that? I'm looking for things like consistency.

Lori: Absolutely, yeah, it's just changing habits, you know, I'm drinking water, I didn't drink water, because I don't like the flavor, you know.

Dave: yes, there is no flavor.

Yeah, well, city water is nasty. I'm sorry, I lived, we lived out in the woods, we had new and nice water versus having chlorinated pool water. So I, that was a huge change for me is to start drinking a lot of water, and, you know, just the habits of sitting in front of the TV eating from the time I got home until the time I went to bed, you know those getting rid of those habits, was really crucial, and it. In doing so, that also freed me up and allowed me to do other things beyond that, as well as knowing that I can take charge and I can make change for myself, and by doing so, you know I have the health benefits, my mind is, is much better. I think clearer, you know there are a lot of things that came with that weight loss.

Dave: I'm going somewhere with this thank you and congratulations for that, where I'm going with this is those same sort of blueprints to losing that much way that's, that's hard work, I mean I know that that is hard work that that takes to follow through and consistency and changing of habits, and just in, in, you know, it's it's takes, it takes good, solid, it doesn't it's not doesn't take a lot of work just takes, takes consistent work over time. Right. And, and the same thing applies with our business, you know, The one thing that I know and I saw another successful entrepreneur that I respect say this the other day, the single most important component of us being successful in business is consistency. It's literally consistent. It's literally if I'm going to try, if I want to get better at writing copy. I'm not going to just take a course and magically just become a world class copywriter, I have to take what I learned in the course, and apply it consistently over time. And part of the learning experience is actually applying that education, and then tweaking it over time. So tying that back into self esteem and how we feel about ourselves and our mental health. If I do those positive aspects, those stealable actions out of my business. Over time, I literally will become more confident because I feel better about myself, the more I shoot tic tock videos, the better I will be on video, the better, more confident I will feel there's not just I see people asking all the time, it's like well how do you know I've done put up two videos and I haven't had any sales yet and I've just been wondering what I'm doing wrong. Well what you're doing wrong is nothing, absolutely nothing you're not doing anything wrong, you just, you've only put up two videos. That's a freckle on the pimple of a gnat's ass compared to a career, right, of actually doing something for a consistent period of time I know marketers who put up two videos on tick tock before 10am You know, every day. So, these, you know, this, this, this mental health how we feel about ourselves, I believe it's the number one most not talked about topic in entrepreneurship. And the marketers and the entrepreneurs that I know who are the most successful are the ones who literally had, you know, had some skills and maybe had some success but crashed, and then said, timeout, I need to take care of myself. I need to go to therapy, I need to get myself right, and I need to develop some healthy personal habits and start taking care of my mental, emotional and physical health. And then when they showed back up all of the other clutter and the distractions in the stuff, like, you know, all that was calmer, they were out of crisis mode, And they could actually show up to their business focused, full of full of confidence, full of full of, you know, with the ability to be consistent and not distracted, and I feel like that is, I get that vibe when I work in talk to you, Lori, that you have put mental and emotional health, as a priority, and that is one of the reasons why you're moving forward and growing and progressing at the rate that you are. Would you agree with that?

Lori: Yes, yes. I had to get my mind right, I just, I needed to be able to trust myself, I needed to be able to make it, you know, I, I had a lot of years where I didn't, and I have that, and I feel good about it, and consistency persistent, you know, not giving up all those things that came with that.

Dave: Yeah, I want to talk to everybody who's listening very briefly and give you just an opportunity of a lifetime, an opportunity of a lifetime. And what that opportunity is is to use this journey of building your business as exactly what Laurie said when she lost 50 pounds, right. If you have not accomplished something by just simply sticking with it. If you have not built in filled up your self esteem gas tank in a long time. If you're writing literally on e, if you're a steam is writing on E. You have the perfect opportunity right now, not only to make money, because I know that's the care that everybody chases you have an opportunity not only to make money, but you have an opportunity to fill your self esteem gas tank up your confidence, gas tank up by following through, in being consistent and overcoming challenges in sticking with this for a significant period of time until you do get sizable results, which will then take that's when compound self esteem interest kicks in. Because once you have loaded self esteem and you've stuck with it for long enough that you've gained traction. That's when your results go to the moon, and that's what a lot of these folks that you've seen that you guys look around on the internet, TikTok, YouTube whatever you see these marketers who have taken off people look at me what's my, what's my secret? Well, I've been doing this for 10 years plus. I've been doing affiliate marketing and coaching and creating courses and following through with stuff, I mean I was a low self esteem mass in constant crisis mode when I started, and I had to push through in my recovery, I had to constantly put out fires, and I had to keep coming back to that well of building self esteem, outside of my business, and inside of my business by persevering through. And over time. Time has allowed me time, things I must earn time has allowed my success to compound to where now it's it's at the point to where, you know, it's, it's, you know, it's at a place that I never thought that it would be, where, where I'm not I'm not the hunter I'm the hunted. Right, but I've been hunting for a long time. Right, meaning that I'm not chasing people I'm not asking for people things, you know, success tends to bind me now. Right, but that's only because I've built this sort of self esteem kind of this, this, this, this self esteem kingdom that's what all my success is built on is self esteem, it's it's it's been, you know this rigorous, personal development that I've done. It's not just been sharing memes Laurie on Facebook, it's been going to therapy it's been, you know, following through with a working on my marriage, it's been leaning into my business, you know, focusing, when, when I got bored just focusing anyways and not switching gears and going off to another shiny thing. So, you're three months into this, where do you see, what are some of the goals that you have for yourself over the course of the next nine months, that will kind of bring you to that one year marker?

Lori: To be able to build the. Gosh. Now, in the next nine months I want to be able to have the mechanics down better. I'm still working on the mechanics, I'm three months in. I'm alright with that I'm working on more follow up through emails through reaching out to clients and helping them with getting their businesses started that is, you know, definitely I want that to be in a more more part of the business because that's not what I'm, I don't have a lot of that right now I'm answering questions but I want to be able to work a little closer with people. I want to. Gosh, I want to be able to take time off. I'm working full time plus, I'm working on my business a lot on that when I'm not at my other, you know, my, my day job I want to be able to go and then see my kids I want you know those are all the goals that I have and I know that by the this year is going to be a busy year, and I'm alright with that. But I want to be able to get to the point that I can walk on my own.

Dave: So, your why has tweaked a little bit. Okay, your why has tweaked a little bit, you obviously you want to travel, you want to see your kids but you also want to, you also now feel passionate about this online marketing kind of this this opportunity, and you're, you're, you're excited to share it with people, tell, tell us how your why has evolved. And we you know your internal motivation and your why, where it was when you started maybe more specifically being all about you, you, you, you, you, and now it's moved and sort of morphed into also adding an element of being of service to others and actually using your business to serve people and help them help themselves.

Lori: Well as people have reached out to me, even just three months worth of experience doing this. At first it was really intimidating, speaking with people trying to, you know that imposter syndrome, but I know I am helping people. I'm answering questions and people really appreciate it and appreciate the time I spend with them, and that is very rewarding. I want people to be able to experience the freedoms that I am starting to achieve, and I want them to be able to, you know, not have their kids at the babysitter, all day, you know letting babysitters, raise their children. I want those things for other people, It's, it's part of my nature. I've been a caretaker, all my life and, and, you know, now my kids are grown. It's just me and it's time for me to, to experience a lot of different things I haven't been able to, and I still am a caretaker at heart, you know, I want to I want to help, and it feels good to do so.

Dave: That's great. I think a lot of people can relate to that. Now, do you feel cared for? Then, and then give and then being a marketer who gives calls to action and then has to transition from that caretaking role to also then that call here's my call to action for you to actually go and do something, buy something, take some action, get a training etc. Do you feel that there's any conflict there with you, is that a muscle that you've needed to grow?

Lori: Absolutely. I do a lot of talking with people and knowing that, I mean a lot of the people I'm helping have already started Legendary, you know, I'm, I'm helping people that I'm not getting any money for it. I'm not spending, you know, an hour at a time with them at this point but I, I could just say sorry you bought from someone else, but that's not, that's not my nature. So, you know I'm doing what I can to help if I can help.

Dave: Yeah, so one of the suggestions that I would, I would give to you is in everybody is if you do help somebody, then there is something that you can get out of that, that will actually help you in your business you can actually ask them for a testimonial and have them shoot you a little short little 32nd testimonial that you can then use and build up your testimonial file folder, that, that you can use on future sales pages current landing pages bridge pages, sales pages email follow ups. You know, if somebody asked for references or referrals if you're ever selling coaching or something like that, you can easily just set to a page that has all of your testimonials on it right so testimonials can be one of the most powerful things that we get inside of our business, right, it's a third party validation invoice from somebody else, and it literally nowadays, take somebody 30 seconds to record it on a on a on a cell phone or a loom video and just send it to you, and just, you can even give them instructions, like hey would you be open to, you know, recording me a quick testimonial that I can use in my marketing to acquire other clients and coaching clients and other clients of products I'm selling in the future, and you can have a little one page document that just gives them a couple of helpful tips about what to say in the testimonial so you actually get exactly what you're looking for, and exactly what would help you, you know, because it's, there's nothing wrong with guiding and leading people, coaching them about the type of testimonial that you're looking for. So anyways, I just wanted to offer you that because, especially early in our careers, one of the smartest things we can do is be of service to other people in ways that maybe we don't get paid for, but we can build up that testimonial portfolio, and that really, really is beneficial for us, it can be beneficial. right away. When we start to put those on our bridge pages and landing pages and stuff like that. Does that make sense Lori?

Lori: That makes great sense, that is such a great idea, I jotted it down real quick, that's, I will do that. It never even occurred to me so that's, that's wonderful.

Dave: Thank you, and I would even go back to the old you that you've written to me, literally, each every single one of you guys it's like, it's like every conversation that you have. You can turn around and ask somebody for Hey, I, I hope this interaction this conversation helped. Was it helpful to you? Was it valuable to you, and you get that? Yes, it was, Hey, you know, it would be really helpful to me, it is a quick little testimonial, right, little 30 seconds here's kind of a one pager about what I'm looking for. I'd really appreciate it if you take 20, 30 seconds and just record a minute, whatever, and just record something for it. I'm telling you guys, it's, it's, it's, it's a big deal, it's a big, big, big deal, and as you begin to expand your business, even if you're just, even if you're just doing affiliate marketing, but if you expand into courses or doing your own protein those testimonials can be priceless. They can be priceless.

Lori: That's such a great idea.

Dave: Yeah, you're welcome. And so, we always want to make sure that, and that's one of the things that I, one of the reasons why I asked I think for so many people who are not, you know, I believe, being successful is not about being good at sales, and I believe that sales is not even about being good at sales, what is sales, I don't even know, sales is just when a transaction happens, what it's called getting what you want in life. And you know how to get what you want in life? Ask for it. That's how you get it. There's no other way. You can be the best person in the world, the most deserving person in the world. And you can serve the whole world, you can just give your entire life, in that if you sit back, you will not get anything in return, except the feel good feelings inside but you know what good feelings inside. Unfortunately, I wish they did just like I wish good looks paid bills, they don't. They don't, they don't pay bills. Right, so the way that we get what we want is we ask for it, and I think that this is a huge takeaway, particularly for all of you who are caretakers, in our have a servant's r, and then you get into marketing, it's like, well, I'm helping a lot of people but I'm not getting what I want and need, and what we have to learn how to do, and this is, whether we're on the phone and doing phone sales all day or whether we're marketing or what we have to learn to ask what we want, and in need with to ask for. We have to ask for that and that's how I train salespeople. Your biggest job is to bring people to a decision. Ask them for the sale, and to ask them for a yes or a no, it doesn't have to be a yes, a nose just as good because at least you've closed the conversation. You've brought you didn't leave an open ended cover, well maybe I'll get back to you see that's just lying to each other. I'll call you back. Let me think about it, that's just lying. Instead we have to make it okay for people to say no. We have to be able to restock. We have to go nose, because at least we're putting a period on the end of a conversation instead of a dot dot dot dot dot. Right. So with all of these actions that we're all taking every day. The number one thing that we need to remember that if I want to get more leads, I need to ask for more emails. If I want to get more sales I need to ask for people to click more links, I need to direct them, I need to ask them specifically if I want to get more testimonials if I want to get more of this. I got to ask for it. If I want to get more guidance, if I want to get more insight from the crew from a coach, I get to ask for it. Right and I think that that's just a big major takeaway, Laurie for all of us who are caretakers or he feel like we have a great servant's heart, but we're having a difficult time making that transition over to like kind of hardcore marketer right it's like how do I blend these two skills together well, it's really just about, what did I, what did I ask for in this email. Did I ask for anything in this conversation, or did I feel guilty or bad about it? Right, that's a muscle that we have to condition is asking for things because sometimes we feel guilty asking. Oh, I don't want to ask them, I don't want to ask for anything. I don't do it on my own. Right. But the only person that you're hurting when you don't ask for things is just yourself, right, because then you don't get your needs met. And what that's called is codependency. Right, and that's called people pleasing, that's where we put everybody before our own self. So we have to become equals in this game. And in order for me to, and that's another self esteem building tool if I'm doing something, I’m interacting in a situation, say it's a friendship and then I'm give, give, give, give, give, listen, listen, listen to your problems talk talk talk about you, but then I don't ask about me hey you know what I need right now? One of the things I learned, Lori, I just sometimes needed to be held by my wife to heal that inner child that little boy in me, I just, I need you to just hold me baby. I learned to ask for my needs, you know, I, this is adult conversation- a lot of you guys are sexually frustrated in your relationships, just because you're not asking, ask. Maybe I really, I just wondered, I'm looking at you, you're so sexy and I'm just, I'm just wondering if we can make time for each other tonight? You know what I mean, like sometimes we just don't we just don't ask so anyways, I'm ranting here, what's coming up for you I want to give you the final word and also bring this conversation in for a landing but what's coming up for you as I'm ranting about this, asking for stuff Lori?

Lori: Well, that we've all heard it needs to call to action. You know, you need to ask them to do something, you know, You need to absolutely call to action. Click that link in the bio, you know, let's follow, you know, comments, whatever. Please, by, you know, they don't. Hopefully they'll, you know thanks but, but no. You know that, that absolutely is. Makes perfect sense, and that carries over, like you said that's a life skill that's to be able to do that.

Dave: So, overall, if somebody like yourself brand new three months ago was sitting on a checkout page or thinking about getting involved in Legendary Marketer, what would you say to that person.

I would say do it absolutely, it will change your life, not just making money, but there are so many other things that you will get from doing marketing online marketing, Legendary marketing, I can tell you if you're looking. It is. It is Legendary corny, sorry, but there are, you know, The community is fantastic. Oh my gosh, the support is great from your peers, and from obviously from the staff and Dave and Matt and Roxy and everyone that's, that's out there, helping us. I would do it because you. It will give you the freedoms that you're looking for, it will give you the support, the resources will be there, you know, with you for life. Pretty much if you buy the blueprints. Do the blueprints, oh my gosh, if there's any way you can afford it, do the blueprints. They are more advanced skills. They work with you longer, harder. I would jump on it, you will absolutely not be sorry.

Dave: Well that was quite a testimonial thank you for that Lori.

Lori: It's how I feel. It literally changed my life. I'm so excited each day to get home and start working on this, you know, what am I gonna learn today, I want to learn something new every day.

Dave: Yeah, well, it shows I mean, your attitude and your just your outlook is just, it's contagious. So everybody Lori's financial freedom is her TikTok, You can connect with her there. Go now, let's draw it, let's also make it a clickable link, I'll drop it right in the comments right now. This is somebody who you guys, I mean, I mean, obviously fellows, but also, you know, ladies, I mean, talk about talk about somebody to have inside of your network in your mastermind, it just as part of your network. I mean, jump on it. I mean it, this is, this is when we talk about community, this is what we're talking about. It's not just about. It's not just about. It's never about me, I don't want it to be about me. I don't want it to be about Matt I don't want it to be about any one person, particularly on our team, it's about us building connections and finding peers and friends and people to support us and people out there that are on the same path that we are, That is so that it's so energizing to know that there's hundreds 1000’s 10’s of 1000’s of people out there that are literally on the same path doing the same thing, even if there's not our neighborhood or town it's like I look around and I see a bunch of weirdos that I have nothing in common with in my town, you know, relatively speaking, but not not marketing anyways. But there's, there's 1000s out here and Legendary is full of them. So Lori, had a fantastic show. Well done. Great job, we'll let you go I know you've, it's coming around to eight o'clock there be your time so gotta get another cup of coffee or whatever you drink in the morning and take the dogs out. Start your day. Thank you for spending an hour with us in giving back. And I know you've, you've gained some new fans and new followers, some new friends here this morning, and just keep up the great work any final words you get the last, last word.

Lori: Well thanks Dave for having me. It was a goal to make it here, and so I'm thrilled to have been here and thanks guys for for watching, and the support that you've given me, and

I love you guys.

Dave: Awesome. Love you too. Lori, you are just a real gem, and I'm looking forward to continuing this journey, and for many years to come. I love when my clients turn into friends and we stay connected and look back a decade, you know, later and say, remember when, you know, all the memories and in the journey, it's, it's, it's really, it's really a cool thing, so keep up the great work. I hope you'll come back and keep us posted on your journey every few months. And, if you will all look forward to it and I'll talk to you soon. Okay.

Lori: Okay, thanks Dave.

Alright see you Lori. All right, my friends, seriously Lori's tick tock is up here on the screen, go connect with her go support her lift her up let her support you lift you up, and, and just, just a wonderful, wonderful person to have as a part of your as a part of your sphere of influence, right. They say that we're a combination of the five people, whatever that we, how many ever it is that we surround ourselves with and I believe that. I just believe that, you know, there's, there's different people in different mindsets here even in our community. And so we have to be really careful about who we associate with who we who we're listening to, who we're getting information from, who we're talking to, and Lori is the type of person, the model type of person to have in your corner, and also to model her mindset and behavior, because just in three months. She's just growing, not only the money aspect, but also just is, is developing the skills that are going to be there for the rest of her life to be able to thrive and be able to achieve her goals. So anyways, be legendary my friends, we will be back here tomorrow at 10am Eastern time. Have a fantastic day. Have a Legendary day. Have a great week. Let's end this month strong, And we'll talk to you tomorrow. Peace.

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How To Use EBM To Get Huge Results For Affiliate Marketers

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Dave: Hey what's going on my friends this is Dave Sharpe Welcome to Wake Up Legendary now here in a second, we're going to reveal what that EBM means okay EBM I wonder if there's any guesses that can pop off down in the comments. Before we get started here what is EBM mean, listen, I'm excited about this episode because the person who you're going to hear from is really a great example of what's possible, of what's possible in your life, no matter where you're at, no matter how young you are, how old you are, where you're located in the world, and also what your previous challenges were just like me. This guest today has overcome alcoholism and addiction, and is retired now at the age of 63, pursuing an online digital new career, new journey in retirement, be able to to work from home, right, reduces this, this young at heart, man. This young at heart man has been able to build a following on TikTok of 131,000 followers. He's building up his YouTube channel. As we speak, he's literally very new, very new as of, I believe December 2020 And we're going to reveal today how Colin uses EBM to get huge results online so with that being said, I want to welcome Colin Adi, all the way from South Africa to the show. What's up my brother?

Colin: Oh good, my friend, how are you?

Dave: I'm fantastic man. Fantastic.

Colin: How are the guests?. Hopefully excited.

Dave: Yeah, no, I'm sure they're thrilled. I'm excited. This is going to be a, this is going to be a great session this morning. So tell us, you know, I look at, I look at you. And I say that, you know, I hope I'm like him when I'm your age, you know what I mean, still fired up. Still going after new things, still striving to achieve new goals, you know, so tell us a little bit about what led you to online marketing in the first place.

Colin: Well, I can say that. I mean, my life has been a struggle but I like I said I never give up. Don't give up because once you give up, you lose everything you need to, you need to strive for new things, you can't just sit back, I mean, I know I'm retired. If I was going to sit back on, like they call it you know Africans on the stoop on the porch and smoke a pipe and drink coffee all day you're going to die eventually. And you'll die. You need to keep your mind, you need to keep this thing. Once you keep this active and busy with the things that you have to do. I mean, the physical capabilities but at my age, you haven't got those capabilities as you had when you were 20, 25, 30 definitely are probably handling a jackhammer like you at work on stage. So, I did physical work for more than 40 years. My career was in engineering, and my whole life I was an engineer. So I spent the last seven years in Tanzania and then last year when COVID stuck. We were sick, I was in South Africa, to come back, it was another six months, and I was yet. Coming to click chronic medication and being here for a month but then I blocked us, they told us now the mind is going on to care and maintenance. That happened for nine months. And then after three months of being in cane maintenance the mine started putting us off by. So then I started searching on the internet. How am I going to make money, so I tried, I tried dropshipping. I tried ecommerce and I tried trading. And I must tell you, I lost a lot of money. And then I dabbled in affiliate marketing a couple of years back but I never took it seriously, and I was at a full time job so I didn't take it seriously enough. I was looking at YouTube videos, and I found a guy by the name of Thomas Garrett, he was doing very well. And then I watched his videos about his posts, and then he suggested I get onto Legendary that's how I got into Legendary. So I read your 15 day challenge and have been hooked since then. That's how I got into the game, because, I mean, you can't just stop. But as I said, if people think affiliate marketing is free marketing. It's not, you have to work it every single day, and you're gonna get, you're gonna run into hassles, you're gonna run your plenty hassles or you're gonna run into times when you want to bash your head against the wall and you think to yourself. What the hell is going on? All I say is don't give up. You'll figure it out. And what I am saying about Legendary made a couple of good buddies and only nine anybody else I'm scared to leave somebody out and then they feel insulted buddies in legend in the community. And we help each other from time to time because even I need help sometimes. 

Dave: Well I need help too. It's one of the reasons why it's my sneaky ulterior motive for doing this show every day is that I get to get, you know, inspiration and I get to get, I get to get said, Right. A lot of us, we learn as we're going to talk about here with us EBM. Right? And would you like to go ahead and tell everybody what that stands for and then I want to finish my thought, tell them what EBM stands for.

Colin: EBM is educated based marketing.

Dave: So I don't know if anybody gets that in the comments or not but if you did. Maybe we can scroll back and we'll send them a t- shirt, you know, somebody had that idea of sending out a t- shirt a long time ago and I was like, oh god that is so hard you know I can't even imagine doing that. And then, and then, you know, my wife was like well we could just it's so easy, we just entered him into the website. That's how ignorant I am about selling physical products and stuff out but anyway that's besides the point. So if any of you guys guessed education based marketing in the comment before just said it will send you a t- shirt. Be Legendary on it so you can be Legendary. I forgot what I was going to say, so why don't we go in? I got off on the t-shirt tangent. Why, why don't we go into the, the, this whole idea of education based marketing and why, why that is such a big deal for you. What was the aha moment for you that you discovered, okay this is going to be this, this is this is the way, this is the right strategy this is. Talk to us about education based marketing wintertime you heard about. What does it mean to you?

Colin: After Christmas. I started, I did the 15 day challenge, and after that, you know, I started with TikTok only in January. I think into January and then I started my YouTube account executive. I think it's in the middle of February, beginning of March. And I thought of a word that I must come up with because you can't do anything, whether you, whether you're doing TikTok or whether you're doing YouTube whatever you educate yourself on how to do the TikTok. I mean, I started off with TikTok. At first three TikTok again ashamed to look at them, because I didn't educate myself, then I decided, let me educate myself because I'm not getting any views. I'm getting zero views, nothing is happening on my TikTok. The same happened on my YouTube then about my understanding was that what you just told yourself on tick tock, why are you not teaching yourself how to do YouTube videos, I did the course of Thomas, going back to Thomas's course and reviewed it again and educated. So what I'm saying is, everything you do doesn't matter whether you're doing an autoresponder or a sales funnel. Before you calculate, educate yourself, what do you have to do? Small education steps are cooler. That's why I say educated based marketing so before you start marketing. Educate yourself first, in all aspects, not only just the marketing, because even you know the technical part is also part of when you make a measure for the sales funnel is going to influence your leads, you make a mess of an autoresponder. Or maybe you didn't set it up correctly, it's not going to work properly. If you don't set your TikTok up properly, you're not going to get leads. The same with YouTube, you don't do YouTube videos correctly, You're the same thing can happen so I call it education by educated based marketing. That's the word I come up with. And I even the attorney myself doesn't matter like even today I started the new TikTok channel cuz I'm doing some tests.

Dave: I like that a lot.

Colin: I was saying I was testing all the time, learning because we're not going to 40,000 followers that everything is true sailing. No, I'm not, I'm not happy with that. So I've started another TikTok channel, but not marketing anything. I'm just wanting to do a test. I'm not, I'm not showing my face and my voice either, I'm just doing videos more inspirational videos, sort of thing just taking a video from pixels, loading it up to TikTok, and then putting on text.

Dave: Yeah, I just had this hilarious idea that, you know, I wonder, it would probably go super viral, like an unmotivated content, you know? Like where you're being negative, and, and, like, pessimistic, you know, let me bring in Matt. You know what I'm talking about like, sorry to bring you in just, you know what I'm talking about where you're being sarcastic about everything. Yes, you know, it's like in Chicago, we used to have this restaurant called Ed Debevec where all the waiters and waitresses were just assholes to people like cause we're talking about testing. Collin brought up tests like test everything like everything's tested marketing. It's just so interesting because, like, like if Colin, you wanted to run like a really cool test like I just think it would be funny to have one channel that was super motivational and like another one that was totally non motivational and totally, totally sarcastic and pessimistic and just funny.

Colin: Because on TikTok now if you're saying. You're saying TikTok account with pudding I don't use the word account you can actually have a couple of accounts under one, you're going to use different emails or different phone numbers and you can open up and just switch between them so very easy. Yeah, to actually create these TikTok accounts.

Dave: So, a lot of you guys, a lot of the duets to that channel would be insane. I agree, so you do that, like, like the super motivation, totally pessimistic sarcastic on motivation it would just be hilarious. I wanted to just shout out a couple of comments here real quick and Sarah Lewis said I remember you starting your TikTok journey in January after the mastermind you've had phenomenal success so that's Sarah Lewis, a lot of people, no, no, know who you are. On the show today I wanted to put a call and just dropped a lot of gold. He dropped a lot of gold and I want to just point out a couple of pieces in case anybody missed it. First of all, I think, and I think I know you know this as well, calling it education or educated based marketing, right, it's like, educated based marketing from what I think I heard you said educated based marketing is I need to get educated before I start marketing. And then when I start marketing, education. Marketing is where I go out through educating others. That's the style of marketing that I'm using. This is actually, I've said this, I actually heard this from a guy named Joe Polish that he's got a podcast called I love marketing. He kind of runs masterminds and stuff sells information, news, same business model that we teach here, but, but basically, you know, he started out as a carpet cleaner, and then turned around, and, and he was, who was tired of cleaning carpets and he turned around and created a bunch of, you know, marketing material to help other carpet cleaners grow their business. So what he did was, while still standing in an industry that he knew and loved. He went from cleaning the carpets everyday to now, he learned marketing. He educated himself and then he turned down and created training that then helped other carpet cleaners grow their business. So now all of a sudden, what he does is no longer cleaning the carpets is he? He's selling information from the comfort of his home, from the comfort of his computer to other carpet cleaners. You know, so that in the way he did that is the same way that all of us anybody who's having any success online is using education based marketing. It's it's instead of just pitching or spamming or desperately trying to sell stuff all the time, and saying how do you know go to buy link buy this, you know, it's just been that sort of used car salesman or just salesy person, right, you're just you're educating all the time and then at the end of your video give them your post you say, hey if you're interested in my 10 Steps To Grow Your TikTok Account, or How I Grew My TikTok account to 100,000 in four months. Go click the link in my bio and download my, my ebook right and then they click the link they download the ebook and then surprise on the thank you page it's hey that ebook is on the way to your email, watch this video while you wait. And then right you sort of slowly introduce your pitch in a way that's not salesy and threatening and that's just one example, obviously, right in your TikTok videos or YouTube videos you can say hey if you're interested in more training click my buyer or whatever your call to action is. But it really is the key, calling it and it's, it's, having the mentality of you educating yourself but also educating people through your marketing it's truly a game changer.

Colin: I've changed my strategy, totally, from the beginning when I wasn't picked up from when I hit 200,000 Since then I've changed the strategy completely, because I just feel that when you give, when you do what I call freebie TikTok That's not showing them something they can do online. And they can earn a little bit of bucks and you find people rank for that, and I did a lot of those videos. And I say mistakes when I'm giving advice to guys out there that don't do the freebies. Do one, maybe in two weeks. And that's about it, Because you're gonna look at my latest videos. And I'm hardly doing any freebies. I'm trying to drive more traffic from my TikTok to YouTube. That's mainly what I'm trying to do now as I find my YouTube is going to be more targeted traffic because when it doesn't mean besides you earning 40,000 followers that all of them are buyers. Yeah, most of them are dead followers. So, since I changed, packaging, I gotta change the strategy, it's, it's taken a while now it's been about three weeks and I'm sure that's why I also say in this game you have to be patient, And you can get impatient very quickly, because you need to have patience is something that I don't have that unfortunately I'm learning it the hard way. You have to be patient. And as I said, I'm always testing, I'm always testing, because you can't stop testing, doesn't mean what I think a lot of people think when you get it. Sometimes if you have 3,000 followers, you might be doing better than a guy with 200,000 followers. I don't want to mention those but I know there's a guy that I'm running at. TikTok and is doing very well. I think you know I'm talking about. The exception to the rule is to the maximum. Yeah, they do very well. And, but I know why. And I'm learning from them, watching what they're doing. And if you go look at the videos you'll see, they only do what I call a freebie. The content is solely around giving advice to people and trying to teach people and reel them in giving your system, your fish system, chumming the waters first, they use a lot of videos to Chum the Waters.

Dave: He is referring to the fishing formula which is a new, a new, a new formula laid out in the new affiliate marketing business blueprint. So if you own the blueprints, you got that update for free so get in there, check that out. It's, it's, it's good stuff. So I think a lot of people are really inspired by you, man, I mean I can tell just looking at the comments just like people are like, really, really, really inspired so I just, you know, I want to point that out and just commend you, just for being inspirational. I think you're breaking barriers, man, I think that when, when, if, if I was to pass you on the streets, there was no way I would probably think that you were, you know, doing online marketing, you know, because I think we tend to stereotype people to think, oh somebody older or somebody younger or somebody is this or somebody is that right? But if you would speak just for a second to, I mean, obviously you're, you've overcome alcoholism you've, you've overcome a lot of struggles, and you're breaking barriers right now, having, you know, kind of been out of work, you know covid kind of shook your life up. You're to a point where, you know, you probably don't want to go into a new physical career anyways, who, who would right? You don't want to go back out onto the job site right, but but you're overcoming a lot of odds you're breaking through a lot of barriers, and you're doing it in a way that is really inspiring because if you're so talk to us a little bit about everybody who listens who has all these stories in their head about why not them, I'm too old, I'm too young, I'm too this I'm too that. Speak to how you view yourself doing something new, and how you're able to keep the attitude that you have.

Colin: Well, I think I just got back to back to the I got rid of alcohol, because it actually started the never, never die attitude started. This look, I was at one stage in my life, I'm not very proud of it, but you need to talk about it and people can get the perspective of where it comes from. I wanted to say drinking a liter of wine. When you guys are calling in the US, maybe. Bourbon. Okay. But I know right. Coke, I decided to throw me two fingers of brandy and four fingers of coke. The bottle used to last for four shots in a glass and the bottle was finished. And then I'd have a five liter wine on top of that, that's, that's when that was towards the end, and I was really drinking myself to death. In my life, my late mother conjured up an idea to get me. I don't wanna make a long story, to get me to a church. I thought you were going somewhere, but I was marvelous is any bubble acid hangover, something that's why I say it's a miracle when I walked through those church doors. Something happened. I didn't understand the military, understood it a few days later, but after I came out of that church service. I had no more word craving for alcohol, none whatsoever. So since that was 15 years ago, I've never touched drink. I never went for rehab, nothing. I have never touched alcohol since then. And the funny part about it is that I would have gone back to drinking because that stage, I didn't have a job. My wife was working for seven years. Seven is a very religious number, but for seven years I had no language in English I was doing odd jobs in character, or doing liberal electrical work here and day, but nothing nothing special, and I was got involved in the church and I was doing lots of things but then I got a job in by a previous army guy that I knew, he offered me a job he actually didn't didn't mean content offered me to go work on his diamond mines. Then I went to Tanzania for seven years. Okay, last year in the COVID, but I mean these things are any nurse that seven years repto for somebody in the church also mean by human medical case against me. I walked away from my wife with a fridge, and a bit. That was in the year 2006, that's 15 years ago I had nothing but okay today. I serve as a furniture car, forming a giving back opening to restore the die, never die attitude. It comes from above. And what I'm saying. It's you. Also inside you. God gives you the ability that you need to access and listen and do. You can't just sit in your backside thinking things are gonna follow the Is there not a lack of oversight when you say get off your or you call your place it knows it's the past on the TV issues, always get off your pleasure assurance and do something. And that's why I just, when I'm going through a tough pitch, I tap into God's inspiration, and I find, looking at inspiring quotes on the internet, they are even making a few inspirational, And the final point about the TikToks under that inspiration. The people love them, but I use them to drive into my link. It's a never give up attitude. If you're going to give up in life. That's not what we were put on this earth for, we weren't just put on any give up. You put on here for a purpose. Find out what is your purpose in life, your purpose might be to generate a lot of money. Yes, because not to keep it for yourself. I always say don't keep the money for yourself, help other people, not by dishing out, you know, there's a good mission in life, teach people to fish they can fish for themselves. And that's what you do, you teach us to fish, and then we can fish for ourselves. That means that I'm just gonna have to teach others to fish and fish for themselves. Not just hoards money for yourself, that's not the purpose in life.

Dave: Felix Cruz said he's come up on my for you page once. I joined his live. This man is a true gem to have around with all the wisdom from his journey. So that's Felix Cruz, saying that, like that we love your fantastic advice, love the quote. Love the inspirational videos calling, just lots of, lots of amazing feedback. King loves that you mentioned that in the Bible in your content. So, you know, I think, I think, for me, I'm real conscious of people's different spiritual and religious beliefs so I, I tend to keep my personal my spiritual beliefs, personal, but, but here's what I do know is that spirituality can mean different things to different people and having a spiritual part of who you who you are and when I say a spiritual part I really think that I really think that that where the, the, where I found the majority of my spirituality is in my darkest toughest moments. My Darkest toughest moments, it's not when everything's going great. When I get closer to my higher power. God, you know, my spirituality, It's in those dark moments, and I think that evolving a mental foundation, an emotional foundation, you know, moving and building a spiritual foundation is really really important to being successful in life in business. And so I think that a lot of times. We human beings, you know, people here on this live people in this community, I think, I think we tend to miss those dark moments in those challenges is, and in and get frustrated and wish they would be over, and wish we didn't have to have them, but the truth is, is that as you're saying I'm hearing you anyways. And I can also attest and testify about my life, is that in those dark moments when I have found what I'm really made of, what's inside of me just like you're saying God lives inside you, you get your inspiration from inside. And, so I wonder what you would say. Could you say more about embracing the tough parts of building this business and what you can learn about yourself. If you view those times not as times that are horrible, but as times that can be learning lessons for you in growing moments for you?

Colin: I mean, as you know, it doesn't matter what business you've been redoing the mortar and brick business or whether you're doing this online marketing. There are tough times, there's always tough times. And you can, everything is going smoothly, then all of a sudden you hit a brick wall. Now, that's when you mean, I call it, you've tasted, you taste, and the pain is what you do if you're going to just give up. And you know what, sometimes you give up, and you're like two seconds away from that big breakthrough. Why give up. Just continue and continue and continue. Don't just give up because your mind tells you now no, no you're not making it, because I've seen a lot of guys complaining, they're not getting views, they're not getting this they're not getting that, instead of going to look. Look at what you're doing wrong. Look at yourself first. Don't point fingers at other people and stop looking at others. Look at yourself. And question yourself why is this happening, and then do a taste change and be patient. As humans we look as I said, I'm not a patient person, but I'm a deep learning patient, very quickly in this game of affiliate marketing, you need to be patient, because you might just be 10 seconds or 10 days, or 10 minutes away from the big big breakthrough, because I believe. If you keep at it, and you keep it long enough, you will make it. It's not a sprint like you taught me that lesson right in the beginning is not a sprint. It's a marathon. You don't need to sprint, you're running a management. Each, and each one's medicine could be two months, three months, a year. I know Thomas Garrett, I mentioned his name a lot because a lot of respectfully. It took him a year, one whole year before he made the breakthrough. I mean if you can, if you can last that long, and have that patience, why not me. That's a question I asked myself why not me. To others again. The lucky, two months, and I'm making big bucks 20,000 a month, but don't worry about it. You're not all gonna have the same success, unfortunately that's just how it is. That's life. Yeah. And also, like for example, TikTok right now. If. Imagine if TikTok wasn't here, imagine if TikTok didn't get invented, we'd still all be on YouTube, we'd be on Instagram, Twitter and Facebook, and, and you see how differently those grow than TikTok. Right. It's like crack, you know, it's like, it's like, it's like unleaded terrible fuel, and you just slower longer bro, right so

I can, I can get you fired up because I can tell you now on YouTube. It's not like TikTok,TikTok, within six weeks, hours, plus, on YouTube, I've been going now for six weeks. I think I've got 84 subscribers and 13 videos. So going on YouTube is much longer to make, your editing takes time. You are making the video. My wife is what I call my producer, and was the camera and stuff. And then you got this. What's his mic and you plug in over here looking like a big TV personality, like I was reading cameras coming in the game and not now. Doesn't bother me when I make mistakes, you plug this thing in and you forget you plug it into the cable into the camera, because the sound has 30 minutes, and then you realize, oh, nothing has been recorded.

Dave: I've been there a thousand times.

Colin: You’ve got to do it over.

Dave: That's life, man.

Colin: That's what it's about.

Dave: How many times did you go down and what, you were in diamond mines or something?

Colin: I went underground two different times. Close to Kimberley in South Africa 700 meters below the ground. I will never do that again.

Dave: How many times do you go down and you're like oh shit I forgot a tool or something? You know, like, I mean, I can tell you that when we were doing construction my dad and I, he still does it. Sometimes I still pop out on a job with him from here that or maybe he's doing some work on, you know my house or whatever and it's like you know fuck forgot that gotta go to Home Depot again or whatever, you know, you just keep working. And then you tear open a wall, and there's a bunch of rotted wood and you're like God. God, got to timeout, stop the job right, it's like, that's life. That's just in the end I mean it's okay to be frustrated because that's a real feeling I'm frustrated in that moment, it's just not okay to stay there.

Colin: Now, I'll tell you a story, what happened to me, this is many years ago when I was working at sessile, which is coal from the lake from coal and like Petro in South Africa, I was working for that, that blonde. And I was on standby the night and I got called at night in Nigeria, say I want to talk to Good morning and you're still Oh, instrumentation, I'll make those too long but I dropped the fuse. Now I had to go a kilometer to the workshop, any fuses in my toolbox. Now I must try getting to Double Cab Bucky and drive back to the virtual bridge of a kilometer and I'm in a hurry and I'm frustrated and angry. In my rush. I don't come up to this block, and then look left or right. Boom, when I hit the fire engine.

Dave: Oh my god. Wow.

Colin: You extract for a fuse. So what I'm saying is, you must learn not to be in a hurry. I think a lot of times I'm still gonna want to be in a hurry but I'm trying to make the point rather than not, don't be in a hurry because you can get yourself into trouble.

Dave: Yeah. Yeah, I agree. And also, they were the other person, it's all about perspective, right. So, the frame that we look at our lives in so with that I've learned to look at doing here even if it's not moving as fast as I want it to move. Is that where am I really going anyways, I mean, where am I in such a hurry to get to, I'm going to get a run going, which is not going to be what I think it's going to be. And then I've got to realize I've missed all those moments that I could have been present and aware of, you know, I have these little moments with my, for example, right now I've got a four month old and a four year old in the house, and my wife. We're exhausted, and we're tired, and there are moments that we get frustrated. But I also realize that right now this is a precious time that I don't want to miss. I don't want to miss it. You know I don't want to miss the moment so even though I'm frustrated sometimes, even though I'm tired, I don't take it out on my kids and I try to, you know, I try to stay present. And I think that there's also to business that even though we're, we may be frustrated at times or things aren't moving as fast as we feel that they should or we're comparing ourselves to others. Every day that we're doing something or learning something new or it's all part of the journey, it's all this is, this is it guys. This is life like what we're doing right now every day like this is the beauty of just the process, the journey, you know, and I think that for a long time I'll speak for myself, like, I missed that I missed those moments for many years like I didn't realize that the destination was the journey that I, that it, that there wasn't a pot of gold at the end of the rainbow that once I got there, I was going to see a burning bush, and I was going to dump it, you know, the important thing is, your family never forget your family doesn't matter if you're doing business, your families want to always meet God first, then family then work. That shouldn't be, not the wrong way around. God first, your spirituality first then your family then work, because your family doesn't matter if your business goes flat or something goes wrong with the business, nevermind what is your family and you still have got, you don't, if you do throw that out. You're gonna have to write. You must never forget your family never.

Dave: I mean I almost lost my wife man, I almost lost my family in this whole journey of trying to be successful, and putting my work in my business in front of everything else I almost lost my sobriety and almost lost my family, right, because those of you who are beyond battling addiction or battling mental illness, which, honestly, is probably most of us, right, some sort, to some degree of depression or anxiety, or all of those things right, I mean, this is human condition. So, if you if you have no mental illness, no addiction issues, good for you, you probably got your own set of challenges, but here's my here's my, my truth is is that when I, when I was putting work first, in trying to build my business and try to be successful at all. By any means necessary and stressed out, and all this and you know working so hard and had all these unrealistic expectations. It almost lost my sobriety and almost lost my family. And, and I learned, you know, a lot of this happened before my wife and I got married six years ago we just celebrated our six year marriage anniversary yesterday, but we've been together for about two years and most lost her almost lost my sobriety everything just because I was going, you know  I was just missing the moments I had my pride. I didn't have my priorities in order. The way that you just described.

Colin: I'm going to tell you now something about marriage. I've been married for 31 years. But I'm telling you now you have to work at it every day you have to work at your relationship, like you do your job you have to work. If you don’t work with the relationship, it could go wrong. You, it's not something that just, you think everything's hunky dory everything is smooth sailing. Doesn't look like it. You need to work on your relationship just as much as you work at your job, and I can take my hat off to my wife. If my wife wasn't with me. I think I would have been dead a long time ago. That's why I have a lot of respect for Marxism. I agree. What's going ahead and, In fact family, as I said, is very important. Yeah, I tend to sometimes even at this age, then I like to put up a blank canvas okay because my kids and my grandkids are living for. They all are spread all over South Africa. I don't get to see them that often. But as I say to you like. When a young person enjoys them. They grow up very quickly and then they're gone. 

Dave: Yeah, I have a 21 year old also. So, I wanted to just say also for those of you who are out there who are battling your spouse's, you know, wanting them to support you more and all this. You know what I learned also was that, that my wife, it was a good thing that my wife was the way that she was the way that she is the way that she was my wife's not a hardcore entrepreneur. She's not a hardcore risk taker, and if she was, if she was like me, we probably would have drove our life, way deep down into the ground, because you know I I've made stupid decisions in the past I've made, you know, I haven't made super dumb financial decisions thanks to her, but I would have if it wasn't for her, you know, and so she brings this really, really unique balance to our lives. And instead in the early beginning stages of our relationship, when I was just getting into entrepreneurship, I said, why don’t you support me?, why don't you know all this, I wanted her to be like me. And what I failed to realize was that I was also thinking about how I could support her. You know I was selfish and I was only thinking about myself. I was totally narcissistic and self absorbed. And so one of the, one of the beautiful things, it was almost like a miraculous thing that happened, you talk about miracles was I learned how to ask my wife. How can I make you feel loved and supported, while I am doing my work or ‘Hey honey, I may have to work late tonight’. So I started accepting her for who she was and being grateful for who she was. She's if it wasn't for her, you know, she's the best mother and just just the best is so many things, but I learned to ask her, How can I make you feel loved and supported? And that helped me to become a better leader also because I stopped thinking about myself, and I started to worry about how I can make her feel supported, and in turn, because now all of a sudden I was acknowledging her, she started, you know, feeling more excited to support me. And, and, you know, so a lot of times again back to your comment a second ago, was that instead of looking at everybody else. The most important thing for us is to look at ourselves, if I'm not getting the views that I want, if my spouse is not being supportive, right. I need to look at me. I need to look at what I can do differently, what I can do better. Right, that's a life philosophy man I feel like that's like the most important part of this whole game is realizing that.

Colin: Yeah, I agree, because everything. Everything mustn't just be about you, me and myself, don't be like that, you should actually be humble enough to admit that you need help. Don't just put it in a box. Are you sitting in one corner, I'm doing my thing I'm the man, I'm the man. Take off and you fall flat on your face. I fall flat on my face. She's my other half. That's for sure.

Dave: For sure, for sure. You know what, if I do fall flat on my face. She's going to be the first one that's going to be right. I've crawled my sorry ass back to her several times, and asked for her forgiveness. You know what I mean like after being an arrogant asshole, you know what I mean, like, eventually, you know, like if I was her I would have left me a long time ago like back when I was being a total ass, but you know she's a patient woman like she's, you know, for me, I think, I feel like for entrepreneurs, a lot of things like patients and stuff like, and some hard headed guys like you and I obviously, patience seems to come naturally to some people, but to people like you and I like we really got to work hard at that right we got to work hard. We got to work harder at certain things, you know.

Colin: There's a lot of things, I tell you what patience is my biggest problem, and I'm working hard at it to be patient and not get demotivated that's, that's the biggest thing. Don't get demotivated when you, when you, when you being impatient rather learn. Okay, let me, let me carry on in fact do even more. That's why this morning I was sitting by myself and saying, Listen. Stop this nonsense, start another channel, and do it and see what happens. Yeah, because I've definitely done some tests, and my present channel, and I can tell you what I realized is, like I said, stay away from the freebies, what I call freebies do content based, your content must be great. And also give people inspiration and show them that you can help them. Then they start. In other words, the bait put the bait out. Yeah, that charming fish formula of yours. If you, if you applied properly, they will bite, but you got to get the waters fixed up first.

Dave: It wasn't that a great analogy.

Colin: Really great analogy. You can use, you can use that analogy of your fishing formula to lots of things in life. Yeah, lots of things. I'm not going to elaborate.

Dave: Oh, for sure, for sure, I mean anything and everything, anything that you want to attract to you. You can, you can use that. And it's a marketing formula that applies to really any product or service, but it particularly applies to the education space when we're selling information products, because essentially, you're using the education based marketing formula that you're talking about which is becoming educated, and then, and then in your marketing, educating others so it's, it's brilliant. You are an asset to this community or you're an asset to me, I'm so thrilled to, you know, have had you on today brother, and I'm hoping that we can even get you back sooner than a few months. I think everybody's enjoyed listening to you so much, the wisdom that you bring, the life experiences, the stories that you have. It's pure gold brother, so I really appreciate your time today, and any final words you want to leave everybody with.

Colin: It's been a pleasure Dave and the Legendary community. Thanks for listening, and I appreciate all of you. And just remember the words, don't give up. That's it. Thanks very much.

Dave: All right. We'll talk to you later buddy. Alright guys, go check Colin out you see his TikTok handle right there. He's got a YouTube channel going and growing and I'm sure next time He comes back. Maybe he'll let us see some of the other things he's working on as well. That's a guy who I mean, that's a guy who you absolutely must have in your corner, you must have that guy as a part of your network. If you don't, I go as far as to say, it'd be just totally foolish to not have him inside of your network. 

So, anyways, I hope you guys enjoyed this I did. Not from me being here but because of what Colin had to contribute today and just his energy and attitude. So join us back here tomorrow for another episode of Wake Up Legendary. I can't wait to see who we have tomorrow. It's going to be a surprise like it is every day for both you and for me. All right, so I will see you guys tomorrow at 10am Eastern time. For now, it's Monday. Monday, I think I just said, it's Monday, right, first day with the new mouth. Look, Get that hell outta here, Love you guys. 

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Turning Struggles Into Strengths To Inspire Your Audience And Create Affiliate Income

David Sharpe bio

Legendary Marketer client Hillary Lubinski has had no easy life, but she hasn’t let that hold her back from inspiring others and earning income at the same time. We recently interviewed her on our morning show, Wake Up Legendary, to learn about her affiliate marketing journey.

After having her daughter, Hillary began looking into earning income from home, and started out dropshipping at first. Hillary wanted to be able to have a work at home job because she knew that once she had her daughter there was no way she was going back to work, so she decided she was going to do whatever it took to make that happen, even if it meant facing some of her most difficult weaknesses. 

After dropshipping, Hillary moved onto running her own ad agency for other companies. She wanted a job where she didn’t have to interact with others as much, due to struggling with anxiety. She found that going out and finding clients and getting on phone calls involved a lot of what she was trying to avoid. Hillary started looking for other ideas and ended up spending a lot of money on marketing courses that she felt like were a waste of her time. From there, she found what she had been looking for- affiliate marketing. 

Hillary started doing affiliate marketing on Tik Tok. She stayed consistent with it and worked hard. She wanted to not only gain followers, but to connect and resonate with those followers as well. She had originally felt uneasy about sharing her struggles with her audience, but felt inspired by my (David Sharpe) story and wanted to share her story with her followers as well in hopes to inspire them. She made Tik Tok like her diary and shared her struggles with depression anxiety with her followers through Tik Tok.

Hillary uses her story to get comfortable with people and relate to them. Lots of people struggle with mental health these days and she wants them to know that they aren’t alone, even if they feel like it. “Once you get followers and likes you feel better about people supporting you, and it feels good,” Hillary said. 

 

Hillary uses shock and awe by talking about things that the average person isn’t comfortable talking about themselves, but still wants to hear other people talking about. People love to be like a fly on the wall and listen to other people’s experiences without having to go through it themselves. She uses vulnerability marketing to capture her audience’s attention. Vulnerability is not about what you have or what you’ve achieved, it’s about showing the losses and the struggles. 

 

If someone is always talking about their wins in marketing other people won’t be as intrigued, which is why it’s so important to show struggles and losses too. When you share the losses it brings people back down to reality and makes people root for you again. The losses are something people can identify with and relate to, and people want something to relate to. 

 

Using The Perfect Combination of Wins and Losses To Inspire Your Audience

 

When sharing your wins with your audience it’s important to not sound arrogant. Sharing only wins will likely make you sound that way. However, it’s important to not share just losses either, or you might come off as a loser. The perfect combination of wins and losses is what is going to leave your viewers feeling inspired- win, win, win, loss. 

 

Quit Pressuring Yourself To Be Perfect. You Are Your Worst Critic

 

When Hillary filmed her first marketing video, she was so nervous that she was shaking. Eventually she decided to bite the bullet and film, and now she’s much more comfortable being on camera. “It makes it a lot easier too, you stop putting pressure on yourself to be perfect,” Hillary said. 

 

In 2018 when she started video marketing and affiliate marketing, video marketing was trending. Hillary wanted to start making videos but it took her a while due to her anxiety. She was scared of what people were going to think, she was nervous about the process, and she just wasn’t confident in herself. She felt like no matter what she did, nothing was making that anxiety go away.

 

The more you continue to do it, the better you’re going to get at it. Practice makes perfect in affiliate marketing, just like anything else. “As time went on it definitely got better,” Hillary said. Taking the first step of facing your fears and filming that video will leave you feeling great when you’re finished filming and will leave you feeling proud of yourself, HIllary says. 

 

Hillary faces her fears not only for herself and her audience, but for her daughter as well. She wants to be a good influence on her and show her that it’s okay to face your fears, and that once you’ve conquered them, it leaves you feeling so much more confident and powerful. She continues to inspire others with her story and talk about things, like mental health, that aren’t talked about in mainstream media as much. She wants to break the stigma and show her audience that everyone struggles sometimes, but it’s okay to face your fears because you are your worst critic. 

 

If you enjoyed this article about Hillary and how she turns her struggles into strengths by sharing her story with her audience to inspire them, please consider checking out our free online webclass which will walk you through our #1 recommended way to earn money online from home and teaches affiliate marketing strategies including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy.

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How To Get A Million Views On Tik Tok Video And Grow From There

David Sharpe bio

Spencer Mecham is a Legendary Marketer client who went from 0 followers to over 207,000 followers in just three months. His videos have gotten over two million likes and views, and his Tik Tok channel continues to grow every day.


Keep Your Viewer’s Eyes Glued To The Screen By Packing Your Video Full of Curiosity

Spencer’s Tik Tok: @Spencerhacks

Spencer’s biggest key to his Tik Tok success: the element of curiosity. Tik Tok’s algorithm works very similarly to the Youtube algorithm. This is because the longer someone continues to view a video on Tik Tok, the more likely it is to rank in the algorithm. Tik Tok wants a lot of views and engagement with videos, and as long as a video has both of those factors it is pushed into other people’s feed. 

Spencer’s videos that have done so well and have gotten a lot of likes and views, all contain the common theme of the curiosity factor. He strings the viewer along throughout 30-40 seconds of the Tik Tok before he’s explained the point. This keeps the suspense going and keeps the viewer watching. Keeping the curiosity in his videos is always what’s made them gain so much traffic. 

When he makes a headline for a video he always tries to be vague and keep the curiosity even when the viewer is reading the title. Most people like to give away the concept of the video in the title or even in the first few seconds. Using terminology in your headline that is curious and ambiguous enough leaves room for the viewer’s imagination to wonder. When a video gains a lot of traffic he will repost that video to see if it can gain more traffic.


Repurposing Content From Tik Tok To Gain More Traffic From Youtube

Spencer began repurposing his Tik Tok videos into Youtube videos to gain more views and traffic on them. He removes the Tik Tok logo from the bottom corner by cropping it out of the video with an editing app on his phone. Then he reposts it to Youtube with the hashtag #Shorts. 

Youtube Shorts is a new addition to the app being tested in America right now. It is Essentially Youtube’s version of Tik Tok. By posting a vertical video with #shorts it pushes it into the Youtube shorts feed and algorithm. This caused Spencer to gain a lot of subscribers and gain a lot more views on his Tik Tok videos. Some of his repurposed videos have over 2,300 likes. 

If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, including how to make high-ticket commissions and supercharge your earnings, watch this free video while access is still free.

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How To Start A Traffic Generating Blog without Writing A Single Word

David Sharpe bio

Spencer Mecham is a Legendary Marketer client who’s blog is one of his main income streams. He typically uploads a blog post on just about the daily basis but doesn't have to sit down and write each and every article on his blog. This is because he outsources his content from professional writers.

Spencer’s Tik Tok, Facebook group, Youtube and blog all bring in an equal amount of income, around 20-30% each.  In the start up of his blog, he was the one writing every article. In order to free up time so that he could operate multiple income streams, he knew he needed to outsource his writing content. One of the three people on his team who lives in the Philippines does just that.

 

That person will outsource content from writers by doing keyword research. Then she gives the keywords to the writers that she hires, along with other writing instructions. These instructions include where to place images, internal linkings, and blogging structure and outline. Then Spencer reads and approves the article. 

Spencer finds that if there’s no images in his blog posts it’s not as interesting to read. His blog manager also adds images to each article in addition to outsourcing the content. The writers that are outsourced just write, his blog manager takes care of all the rest. 

 

Spencer sometimes turns his Youtube videos into blog posts as well. This is especially done with videos talking about specific keywords that rank well in both the Youtube and Google search engines. 

If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, watch this free video while access is still free.

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The Journey To Getting 9,000 Subscribers Per Month On Youtube

David Sharpe bio

Spencer Mecham is a Legendary Marketer client who started out his Youtube channel adding about 1,500 new subscribers every month. Within 3 months he began getting 9,000 per month. We recently interviewed him on our morning show, Wake Up Legendary, to find out how his subscriber count skyrocketed. 

Outsource Your Content For Better Quality And Results

Spencer operates multiple streams of income at once, but one of his biggest income streams is his Youtube channel. He has 2 people he’s employed to help manage his multiple streams of income. Two of them are full time and one is part time. He finds that outsourcing his content this way helps him to maintain his income sources and stay organized. 

His editor is typically the one who writes his video scripts. He was hired on as an editor but has begun adding more tasks to his job, such as putting together thumbnails for videos as well as writing video scripts. All Spencer has to do is sit down, film his video, upload it to his computer, and move along to the next task. 

Spencer uses a full scripted procedure to better cater to Youtube’s algorithm. One big thing he focuses on in his video is quality. He wants the viewer to stay watching for as long as possible, and a lot of that has to do with the quality of the video they are watching. This doesn't just have to do with aesthetics of the video, but also the value, which is why he likes to fully script his videos ahead of time. 

Spencer’s Youtube channel @buildapreneur

Taking A Unique Approach To Your Videos

In the beginning of Spencer’s Youtube career he was trying to be tricky and do ranking tricks to get his videos to rank in Youtube’s algorithm. He found that wasn’t working for him and realized that if he made content people were actually watching, he would rank higher in Youtube’s algorithm. 

Spencer decided to take a unique approach to his videos and create a curiosity factor to keep people looking at the screen. Spencer says that as long as you keep that curiosity factor going in your Youtube video and pack in as much value as possible, your video will rank higher. 

When outsourcing someone to help edit your videos, the best way to start is by watching a lot of videos you really like and identifying what you like about them. Once you do that you can hire on an editor and present that list to them. Give them five examples of videos that you like with specifics from the videos and let them know that’s what you want done in your videos. 

The cheapest editing price he’s been able to find for good quality is about a hundred dollars for fifteen minutes of video editing. However, there are sites like Fiverr where you can outsource video editing amongst other things for cheap, though the editing quality may vary on those types of websites. 

If you enjoyed learning about how Spencer  jumped from a few subscribers a month to 9,000 consider watching this free video. You’ll also learn techniques and strategies Spencer uses to gain high ticket commissions and supercharge his  earnings. 

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How To Grow Your Affiliate Marketing Traffic By 10x

David Sharpe bio

 

Spencer Mecham is a client who has not only mastered having multiple platforms to work off of, but has also mastered bringing income to those multiple platforms. We recently interviewed him on our morning show, Wake Up Legendary, to learn about how he turns his multiple streams of traffic into income.

From the very beginning of Spencer’s affiliate marketing career he found himself worried about his social media accounts being shut down. He decided that after an Instagram account along with a Youtube account being shut down it was time to work off of multiple platforms. 

 

When Spencer finds a new platform to work off of, he masters the platform to the best of his ability and then writes down a system for it. Once he’s written down how it works and what he wants out of it, he then passes it along to someone he’s hired to work on his account on each platform. 

 

Outsourcing Quality People To Help You Create Quality Content

 

He can’t operate a Youtube channel, instagram account, Tik Tik, blog, Facebook group, email list, etc. all by himself. He typically hires multiple people to help him do things like edit videos and thumbnails. When hiring someone on, Spencer says to not be afraid to move through people. He likes to have weekly meetings and follow up with the people he has hired. He wants to make sure that anyone he has hired is on the same page as him. 

 

Spencer will typically give practice tasks for anyone who he is considering for the job and makes sure they know what they’re doing. He typically hires three people at a time. Two of them work full time and one of them works part time. 

 

Outlining And Scripting Videos To Cater To Youtube’s Algorithm

 

Spencer outlines each video before filming it, and has passed on the outline job to one of the editors he hired. This creates less work for him so that he has more time to focus on other tasks in his day. The outlines he makes for his videos aren’t just what topics he’ll be speaking about, but includes an entire script for the video. He caters to Youtube’s algorithm by scripting the video and deciding what A roll and B roll go into each video.

 

Youtube tracks how long each person who views a video is watching it for. If someone is viewing a video for just a moment and clicks out of it, Youtube won’t push it into the algorithm. If a video is watched most of or all the way through often, it is more likely to come up first in the search results or be suggested to watch next by Youtube.  “A high click rate and a high watch time equals a viral Youtube video,” Spencer said.

 

In order for Spencer to keep his videos from being clicked out of too soon, he began using a tactic that would keep people watching until the end- curiosity. 

 

When scripting videos, Spencer spends a lot of time planning. He plans out how they’re going to generate the curiosity factor that runs throughout the video that keeps people watching. “A high click through rate and a high watch time equals a viral youtube video,” Spencer said. Since catering his videos to Youtube’s algorithm, he has grown his Youtube channel to 43,000 subscribers. 

 

Create Unique Content That Generates Value And Curiosity

 

Spencer says that in order to get more views on videos, take a unique approach to the videos you create. Instead of doing ‘10 ways to make money with x’ Spencer says that a more unique approach would be to spend 8 hours clicking through sites, or take surveys for 5 hours straight and do a video on that experience. That generates a story with the videos and gives the viewer something more to connect to rather than a generic video.

 

Spencer says to get comfortable on camera it’s okay to go generic videos but as you get more into it to begin throwing in the experiment style videos where you document the process of something like taking surveys or watching a particular type of video.

 

Don’t Waste Time Editing Videos If You Can Outsource A Skilled Editor

 

When he first started making Youtube videos, Spencer spent a lot of time editing them. He found that it was easier and a better use of his time to hire someone to edit his videos for him. This way someone else who had more skill than him could do ten times what he could edit on a video. 

 

He watches a bunch of videos and writes down what he likes about them. Then he hires someone and gives them that list with five example videos he’s found that he likes. Spencer has found the cheapest video editor for himself has been about a hundred dollars, but there are sites like Fiverr where you are able to hire someone for cheaper, though the quality may differ. 

 

Videos that you create can still blow up without a bunch of fancy editing. When Spencer was starting out, he did a few videos where he shared his screen and those have gotten over 300,000 views. 

Spencer’s Youtube channel @Buildapreneur

 

Visualize What Your Business Can Grow To And Move To Multiple Platforms For More Income 

 

Spencer’s Tik Tok, Youtube, Facebook group, and blog are his main streams of income. His project manager does the pictures, categorizing, and outline for his blog and then sends that over to his blog writers. 

 

Spencer turns his Youtube videos into blog posts and bases posts off of certain keywords to drive in more traffic. When repurposing his youtube videos onto his blog, he also re-purposes his Tik Tok videos into Youtube videos. He edits the Tik Tok logo off of them and turns them into something called Youtube Shorts, a new program similar to Tik Tok. By doing this he grew more subscribers because once you hashtag a 60 second or less Youtube video with #shorts it is pushed into the algorithm. Youtube is testing Shorts in the United States and pushes videos into the Shorts algorithm to test how well they are performing.

 

Structure Tik Tok Videos To Hook Your Viewers

         

     Spencer’s Tik Tok @spencerhacks

The Tik Tok algorithm is very similar to the Youtube algorithm. Spencer uses the same curiosity factor from Youtube to keep his viewers watching his videos. He structures his videos so that the viewer doesn't really understand what he’s trying to tell them in the video until thirty to sixty seconds in. Once the viewer has reached that point, they’re been watching the video for so long that it doesn't matter if they scroll out of it. 

 

Spencer hooks his viewer and strings them along in the video. He shows his viewer the process and in the end explains the point. This allows him to keep the curiosity going as long as he can in the video. He uses terminology in his videos that keeps the viewer hooked and gives them something to think about while they watch.

 

It’s important to differentiate yourself from people on Tik Tok who make videos from similar videos. People don’t want to watch the same video over and over again. When starting your video, say that it’s something different than what your viewer has seen before. That way they want to keep their eyes glued to the screen in suspense. 

 

If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, watch this free video while access is still free.

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How I Grew To 200,000 Subscribers! Step-By-Step Youtube Growth Plan

David Sharpe bio

Ryan Hildreth is a client who started off working a 9-5 straight out of college. He stumbled across affiliate marketing and found it to be the best business model for himself. He started his Youtube channel in 2017 and now has over 240,000 subscribers on Youtube and over 250,000 subscribers on Tik Tok. 

 

When Ryan first started out he was finding videos on Youtube to replicate and turn into his own words. Over time it became difficult to find new videos to replicate. He wasn’t getting much done trying to come up with ideas every day. He was missing one key factor- structure.

Creating Structure And A Schedule In Your Process To Become Successful

Ryan began putting out two to three videos a week. When you’re just starting out, he recommends you make two to three videos a week so you don’t overwhelm yourself. In order to do this he had to create a weekly schedule for himself and begin planning out his videos one step at a time. 

 

He says that getting ahead is important in case there is an emergency or something comes up that you need to spend time on. That way you have videos done that you are able to post while not working.  

 

Ryan’s process starts on a Monday. The first thing he does is grab a notepad and a whiteboard. You can also use Google spreadsheet to organize and list your topic ideas. He lists ideas he wants to do videos on. He also plans out topics he wants to expand on and trending topics to make videos on.

 

Monday is his administrative day, which means no filming or content creation is done. Instead, he uses Monday solely for a planning day for idea generation. He plans out ten video ideas. He scours Youtube and finds trending videos in his niche. 

 

Tuesday Wednesday and Thursday are the days Ryan creates, films, and edits videos. He creates three videos and edits them, and then uploads them each of the three days. He typically spends three days a week on Youtube related work and the remaining two days on his email marketing.

Ryan’s Youtube channel  https://legendarymarketer.com/ryan-youtube

 

Outsourcing Thumbnails From Affordable Creators To Deliver High Quality Images That Stand Out

 

Ryan outsources his video’s thumbnails. He does this through FIverr, where he finds a nice inexpensive thumbnail creator. He sends the person creating his thumbnails thumbnails for other videos that he likes. Then he asks them to be made to look similar.

 

 He typically keeps his thumbnails 3-5 words if he can. Videos that only have a few words in the thumbnail tend to perform better. He gives the creator the title of the video and then they create his thumbnail for him.

 

Finding Inspiration From Other Content Creators In Your Niche

 

In order to find videos to gain inspiration from, Ryan types in ‘make money online’ into Youtube and makes videos around the topics that come up. He isn’t looking for a particular time stamp on the videos. Videos can still be popular and relevant years after they are uploaded. Youtube will push the top trending videos for the keywords ‘make money online’ towards you. If a video is uploaded less than a month ago that means that it's performing really well and Youtube is pushing that towards you. 

 

Ryan doesn’t use any Youtube video filters when finding videos to get inspiration from. He leaves on ‘sort by relevance’ to ensure that he’s getting the most relevant videos to his topic. A video has to be at least eight to ten minutes long to add revenue to it. However, don’t create a video that is too long. 

 

Youtube tracks how long a video is being watched for. If it is not being watched all the way through or too many people are clicking out of it in the first few minutes, it may not rank well. Ryan waits for a video to hit a home run. If one video starts to take off and gets over 20,000 views he will create another one like that. 

 

Ryan stays within the broad niche of how to make money online. He says that if you just do ‘make money with Facebook’ videos for seven days straight the topic may not still be trending. However, if you did ‘how to make money online’ videos, one of those may take off. You have to have a broad topic to create from.

 

Get the idea?…

 

There’s probably not going to be a lot of videos you come up with that are original ideas. But that’s okay. Finding inspiration from videos is a great way to take parts of other videos you watch and expand on them. Getting information from other content creators and videos is a form of inspiration. Don’t get discouraged if you can’t come up with an entirely original idea for a video.

Using Free Easy To Use Software To Create A High Quality Video 

 

Ryan uses the free software that came with his Macbook when creating and editing his videos. He uses the screen recording feature on Quicktime Player  when filming. He does this by going to ‘file’ on Quicktime Player and then clicks ‘new screen recording’. Quicktime Player is free and easy to use because it saves right to his desktop. This makes videos easier to find. 

He also films himself as he’s screen recording with his Cannon T6i camera. He likes to have high quality video of himself. He combines the two in iMovie, another free app for Macbook. iMovie is an easy app for Ryan to use as well. “It’s all about what you’re comfortable with,” Ryan said. Showing a video of himself makes it more personal.

 

Another easy to use tool is Loom because you can record yourself and screen record at the same time. Loom is free to use for videos up to five minutes. Ryan says that over time it’s better to show your face. Showing your face links your viewers to your humanity. When Ryan films and messes up he keeps going. He takes out the parts he messes up on when editing. Each of his videos take about 20 minutes to edit.

Consistency Is The Key For Successful Results 

 

Ryan schedules his videos to post at the same time every day at 8am. He posts at the same days and times every week because having consistency in your business is good. You will see results from videos you upload three to four months down the road, but with that consistency you will begin to grow.

 

Showing Humanity And Building Relationships With Your Email Lists 

 

When Ryan adds someone to his email list, he likes to follow up with them for thirty days straight. The first two emails are conversational pieces. He likes to have a conversation with people who join his email list to get to know them and build connections. The third email he sends is typically when he pitches to them. 

 

He doesn't send people on his email list his youtube videos. He doesn't want them to affect his watch times. This is only because he has so many subscribers and gets several thousand views on his videos within the first few hours. If you are just starting out, you should be emailing your Youtube videos to your email list. 

 

Using Tik Tok To Generate Youtube Subscribers

 

When Ryan first created his Tik Tok, it took a while at first to build up followers. When he started, he started from scratch. He didn’t tell anyone about his Tik Tok and wanted to see how big he could grow it to challenge himself.

He posted at least twice a day and did mostly ‘make money online’ related posts. His posts were mostly previews of his Youtube videos. He put only his Youtube channel link in his Tik Tok profile. He wanted people to click on his Youtube channel from his Tik Tok videos to use it as a lead generation to his Youtube videos.

 

Ryan hit a record month in commissions the second month he was creating Tik tok videos. He was growing 1,000 to 2,000 subscribers each day on Youtube that were coming from Tik Tok. 

 

If you would like to learn strategies to apply to your business just like the one Ryan applies into his business in affiliate marketing, including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy, watch our brand new free webclass while access is still free.

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The Exact Plan To Succeed In Affiliate Marketing In 3 Just Hours A Day

David Sharpe bio

Zeb Summers started off the year as an IT Manager, but after 15 years of hard work was laid off when Covid hit. Instead of deciding to go back to corporate America, he took the leap to turn his affiliate marketing side hustle into a full-time career. He wanted to do something that gave him full control of his time. As a 45 year old father of 2, he was looking to get some time back to spend with his family. 

Zeb loves affiliate marketing and has grown a passion for it, which is why he decided to do it full time. By full time I’m not talking 8 hours of labor each day. Full time as in 3 hours of work each day, and the rest of the day to spend with his family and do whatever he wants. 

We recently had him on our morning show, Wake Up Legendary to talk about his strategy for success. So what is Zeb’s strategy for success?

Planning A Month At A Time To Focus On Money Producing Activities

When Zeb first started his full time affiliate marketing career, he felt he wasn’t producing the results that he should be. He began focusing all his time on money producing activities. He plans out his schedule a month at a time, and makes weekly and daily schedules for himself.

He schedules everything he wants to do in his 3 hour work window in his planner. He does this by focusing on certain things each day. For example, one day may be a planning day for his Tik  Tok videos, and the next may be a day where he creates his Tik Tok videos. 

One key to this process Zeb feels, is getting a good night’s sleep. The human brain cannot function to its fullest potential without a good amount of sleep. Whenever Zeb feels like he has an idea for the next day, he always makes sure to write it down. By writing it down, it helps him to sleep better because he doesn’t have to think about it while he’s trying to sleep.

Zeb creates 3-12 Tik Toks to post throughout each day along with creating Youtube videos. He plans out each video and it’s headline. Planning is a huge factor in keeping his work day to only 3 hours. 

Create Goals For Yourself To Accomplish And Create To-Do Lists To Keep Track of Them 

Zeb takes his goals for the month and the week and divides them down into weekly, then daily goals. He creates an amount he wants to make for the month. He then decides how many emails he has to send, how many Tik Toks he has to create, and how many sales he has to make to get the commission. 

Once he has created his monthly goals, he takes them down to weekly goals. Every week he knows he has to send out a certain number of emails each day, a certain number of Tik Tok’s, and a certain number of customers to follow up with each day. 

But he doesn’t stop there…

Zeb says that once he breaks down his goals into daily goals, the magic starts to happen. Zeb says he has to tune into his daily goals and be self disciplined and present. 

“It’s not about taking action, it’s about taking daily action,” Zeb said. 

He starts off each day writing emails to his email lists. Sometimes he spends up to an hour writing emails and interacting with his email list. He creates a goal number of emails to write and sticks to that goal. 

He wants to humanize himself to his customers and stay present because that’s something that is very important in affiliate marketing. The more authenticity you show, the more your customers can relate to you and build trust with you.

He also creates a goal amount of Tik Tok videos and Youtube videos to create. Once he’s planned out and created those videos, he spends his 3 hour work day creating those videos to be readily available to post throughout the day. 

[Image description] Zeb’s Tik Tok @zebsummers

One great tool for this that Zeb uses, is Trello. Trello is a planning website that allows you to create to-do lists and organize different lists to check tasks off of. Trello also shows you a percentage of how much you have completed each day and can refresh so that you have a clear list of tasks to plan for each day you’re working. 

Zeb typically uses a pen and paper for his planning. For more tech savvy people, Trello has a mobile app. Another useful tool is the notepad or calendar on your phone or computer. 

Becoming The Creator And Tracking Your Progress

Zeb always says that at the beginning you can’t focus on the money. He says to focus on creating the foundation and creating content. Once you create the content, the money will come. At first, it’s hard to figure out where to start. He says that when starting out create goals for yourself and get out of your comfort zone. 

He says to take 60 to 90 days and track the progress that you are making. Focus on your goal and track the progress of your videos and work. If you aren’t meeting your goal, take a few steps back and figure out what exactly you need to do to meet that goal. 

The money might not flow in at first so it’s important to make a realistic goal for yourself that you can track. Once you’ve reached your goal you can assess what you did that month to reach that goal and continue to repeat and tweak that process. 

 

In the beginning when you’re creating your baseline, it’s important to consistently do content creation in a channel or two, such as Youtube, Facebook, Tik Tok, or your email list. Once you’ve succeeded in making content, you can track what is working and do more of it. 

When Things Don’t Go As Planned, Keep Moving Forward

When a day doesn’t go as planned, Zeb says to always keep moving forward. “You’re going to be on top of the mountain and you’re going to be in the pit of despair,” Zeb said. It’s important to move forward and try your best to not let the little things bother you. 

You don’t have to get analytical to keep track of your progress. Just simply writing things down and keeping track of them is enough when starting out to monitor what’s working and what isn’t. Don’t give up even if it feels like you’re not being successful. Behind an unsuccessful day could be a thousand dollar day, but you won’t know unless you stick it out. 

Would you like to find a profitable business you can do from home so you can bring in much more substantial income? If so, I recommend you watch this free video which will walk you through our #1 recommended way to earn money online from home.

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How A Car Sales Manager Grew A Profitable 117K Sub Youtube Channel Part-Time For Free

David Sharpe bio

Learn how this full time manager built an online business while working it part time.

Victor Paredes has been the general manager of an automobile shop in Texas for 24 years and was looking for a challenge. He loves his job, but he wanted to challenge himself to branch out and do more than just his normal nine to five because he wanted to grow more. He started in online affiliate marketing on the side and found himself learning from other affiliate marketers from Youtube on how to become successful. He started learning the ins and outs of affiliate marketing as he went along and soon enough, created a Youtube channel and was making videos himself. We recently interviewed him on the Wake Up Legendary show to hear how he balances his nine to five job with his affiliate marketing side business and finds success in both.

For Victor, Youtube was the last thing people thought he would find success in, but it’s become his #1 source of traffic. He has over 360 videos and over 123,000 subscribers. He also uses his Youtube channel in his business for motivation for his team and to help with their training. All of his employees are subscribed to his Youtube channel. One great thing Victor loves about his working with his affiliate marketing business and his 9-5 combined is that he can choose when to retire. “The plan is to not retire right away but to retire when I choose to retire,” Victor said. He loves working both jobs and still has time to spend with his family.

[Image description] Victor’s Youtube channel 

 

Victor said that one thing that stands out to him the most in his affiliate marketing business is the growth he’s had with the people he’s connected with. He’s connected with a lot of inspirational people and not just the super affiliates but also the people who are just getting started in the Legendary community. “I have the best of worlds. I still am able to go to a job and interact with people on a one on one basis and I have my online business where I’m learning so much, and I’ve made some incredible relationships online with people that I never would have met had I not decided to start an online business,” Victor said. He says that it has helped him grow more by supporting other people and have others show the same support for him. 

Victor says that you shouldn’t be ashamed or embarrassed about what you’re trying to do. Don’t ever quit, chase your dream, go after it, hold yourself accountable, make a commitment, verbalize it to yourself. Make a commitment that you are gonna see it through and then if you don’t you’re lying to yourself and that’s the worst thing that can happen,”Victor said. People now ask Victor for advice with their online business now and he says that has really stood out to him. Now he gets to help other people grow that are in the same position he used to be in not too long ago. 

One message Victor gives is to never give up. “Don’t ever quit, chase your dream, go after it, hold yourself accountable, make a commitment, verbalize it to yourself. Make a commitment that you are gonna see it through and then if you don’t you’re lying to yourself and that’s the worst thing that can happen,” Victor said. If you run into hardships and obstacles, you can overcome them with the right support from your community. He says to find a mentor or a program like the ones we offer at Legendary Marketer, that can help guide you in the right direction when you are feeling stuck. “If you have a mentor there’s no reason anybody can’t get results unless they decide to quit,” Victor said. 

When it comes to creating an online business, it doesn’t have to be all or nothing. It’s something you can ease into and do part time and still get somewhere. Victor is an example of that. If you want to learn more successful marketing tips just like the ones Victor uses here to grow your online business, check out this video while access is still free

If you want to be notified every time we go live, text WUL to (813)-296-8553

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5 Steps To Make Sales On Tik Tok As An Affiliate Marketer

David Sharpe bio

Legendary Marketer client Vasiliy Lapitov is a full time computer engineer. He always had a desire to create multiple streams of income. He found a calling in  affiliate marketing because he likes that he is able to promote others products and doesn’t have to have his own product. He began affiliate marketing with blogging but because Google changed their algorithm to become more video based, he uses Tik Tok for his affiliate marketing platform. We recently interviewed him on our daily show Wake Up Legendary to hear how he uses Tik Tok to create good quality content to gain followers and traffic on his videos. 

Step 1- Create a Tik Tok account

The first step to using Tik Tok in affiliate marketing is to create an account. You can only create videos on a smartphone or tablet, so make sure you have one of those handy. Download the Tik Tok app and create an account. You can create an account using Facebook, Google, your phone number, your email, or your Apple ID. Tik Tok will ask you for your information like your birthday and email, and ask you to create a username and password. Once you’re done you’ll have successfully created a Tik Tok account. Then you’ll want to upload a profile photo and begin making your videos.

Step 2- Choose a niche

Once you’ve made a Tik Tok account, it’s time to choose your niche and what you want to make videos on. You can make videos about different topics relating to your niche. It’s important to stay on topic because it could become confusing to the viewer. Having a topic you are consistent with helps keep the viewers attention. Keep the same consistent topic and keep it simple. When growing a channel, it’s important to keep good consistency to keep viewers engaged so they can recognize you for it. 

Step 3- Have a consistent setting

Vasiliy’s Tik Tok didn’t take off at first. He had to try different approaches with his videos to see what worked for him and what brought in more views and likes. He was motivated to get a jump on his Tik Tok after watching another Wake Up Legendary interview with another client. He found that consistency was key.

Vasiliy began wearing the same clothes in every Tik Tok with the same background. This creates consistency for the viewer because then they get used to what you are wearing and where you are and are able to recognize a Tik Tok from you. Because of the consistency the viewer is more likely to watch the video because they already know who you are. The consistency creates better quality, and in turn, creates better results.

[Image description] From Vasiliy’s Tik Tok account. This shows the consistency in his setting in his videos.

Step 4- Use props

The two videos on Vasiliy’s Tik Tok that first went viral used props such as lottery tickets and hundred dollar bills. He’s found that viewers are more interested when they see a prop in a video because it attracts their eyes to the video. The Tik Tok doesn’t have to have fancy cars or fancy houses to keep the viewer engaged. Just a simple prop like a hundred dollar bill will catch someone’s attention while also making it easier for you to create the video because a lot less effort goes into making a Tik Tok with simple props rather than bigger more expensive props. 

[Image description] From Vasiliy’s Tik Tok account. This shows him using props in his videos.

Vasiliy says it’s important to re-access your mental state. When doing any type of affiliate marketing, it comes with ups and downs. There will be trial and error using Tik Tok especially. He says it’s very important to know why you’re creating an online business. “When you have those dips, those downs this is where you wanna go back to your why and ask ‘why are you doing this?’ ‘what is your biggest why?,” Vasiliy said. Through the Wake Up Legendary show you can find more of a ‘why’ and become more inspired through other’s real life stories, just like he did. We stream our show live 5 days a week on our Facebook page. You can text WUL to (813) 296-8553 for text message reminders when we go live.


Vasiliy says he wasn’t always comfortable with being on camera and he’s had to learn a lot when it comes to creating Tik Tok videos. Using Tik tok has helped him grow as a person and has elevated his mindset. He says that knowing why you’re creating your online business and keeping that in mind will help you to move forward and continue to bring you results and make you successful long term. 

If you enjoyed this guide on how to become successful on Tik Tok, check out our free online webclass to learn more affiliate marketing secrets like the one’s Vasiliy uses here, including how to make multiple high-ticket affiliate commissions each month to supercharge your earnings.

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7 SEO Tips for Video Marketing

David Sharpe bio

You've done your research. You've optimized your site with the best of cutting-edge SEO techniques. But have you optimized your video content?

No, we're not making it up. There is such a thing as video SEO. And we've got about 1500 words worth of valuable tips on the subject.

The best part is these tips aren't limited to videos posted on your website. You can optimize videos wherever you post them. Learn how with our expert guide to video SEO optimization.

Mobile First

The “mobile first” SEO strategy isn't just for websites. It's important for optimizing your video content as well.

Case in point, more than half of all YouTube video views and 90% of Twitter video traffic come from mobile devices. Also, 92% of all consumers share mobile videos.

So, obviously, you do not want to miss out on reaching mobile viewers. Optimizing your video content for mobile viewing will have a huge impact on your overall video marketing success.

Here are the best tips for reaching mobile viewers.

1. Never, Ever Use Flash Videos

This is the most important thing you can do to reach mobile viewers. Delete from your brain the idea of ever posting flash video content. Terminate it with extreme prejudice.

Why, you ask? For starters, there are over 700 million people that won't be able to see your video on their smartphone.

That's the number of iPhones that are currently in use worldwide. And, for whatever reason, Apple still refuses to support flash video files on iOS devices. None of Apple's loyal consumer base will be able to see any flash videos you post.

The second reason is, neither will Google. Unlike with other video file types, Google's crawlers can't interpret anything about flash video content. Search engines will have no idea what your flash videos are about, let alone the quality of the content.

2. Choose the Right Format

Aside from that, keep in mind that loading time has a big impact on your SEO. Longer loading times will lower your search rank and cause impatient visitors to leave early.

This is especially true for mobile views, which usually take longer to load as it is. And the bigger your video file, the longer it takes the visitor (and Google crawlers) to load your page.

You may want to experiment with different video file types that are high enough in quality but a small enough file size to optimize your success.

3. On-Page SEO

Also, when embedding videos on your own website, don't neglect the other aspects of on-page SEO. It won't do to optimize your video format if your website is not optimized for mobile devices. A responsive website is a must.

Next, if you post multiple videos on one page, Google will only see the first one. In other words, don't do that. Post only one video per page.

And don't hide it somewhere halfway down the page. It should be the main focus of the page if you're trying to boost video traffic.

And, just like with images, don't forget to give an appropriate title to your video file. This reassures Google that your video is about what it's supposed to be about.

Make It Pretty

Those are the most basic of video SEO basics. Here are some more advanced bonus tips to earn you some video SEO extra credit.

4. Optimize Your Thumbnails

Wherever you're uploading your video, you typically have the option to pick the thumbnail image. This is the still image that represents the video before it is clicked. And it's what potential viewers will see in search results.

The importance of your thumbnail cannot be overstated. If your video was a book, your thumbnail would be the cover it's judged by.

Once your video appears in search results, the amount of clicks it earns is directly determined by its thumbnail. A high-quality, relevant image earns clicks. A random, blurry screenshot of a weird face you were making mid-sentence will repel potential viewers instead.

How to Optimize Your Thumbnails

There are two methods for obtaining the perfect thumbnail for each video. The best way is to not use a screenshot at all but make a custom thumbnail instead. This way, you can come up with any image you want that perfectly illustrates the main point of the video.

You can shoot fresh, HD photos for the image and add text. But you're also welcome to use one or two dolled-up screenshots from the video if they work. This method takes more time but produces the best results.

The second method is to simply pay attention and find a screenshot that works. It should illustrate the main point of the video, be in focus, and be devoid of weird faces. This method takes very little time but still makes a huge difference.

5. Add Captions

This is so important but so often overlooked. There are tons of benefits to adding a transcript of the video to play as captions.

First, it helps Google understand your video better. More than anything else, Google uses text to rank content.

Without a transcript, Google has a pretty accurate guess as to what your video is. But with a transcript, Google knows exactly what your video is. That makes your video more relevant, which earns it a higher rank.

Secondly, your viewers won't have to guess either. Anytime your video autoplays, such as on Facebook, the captions tell viewers exactly what's going on without them even having to click.

Furthermore, no matter where it's viewed, captions increase the audience's understanding of the video overall. For one thing, the transcript can be translated into multiple languages.

But also, not everyone learns best by watching and listening. Some people learn better specifically through the reading of text.

6. Fill in All Text Boxes

As with your title and transcript, the more text you feed Google, the better. So don't stop there.

When uploading a video, you're usually given a variety of options for describing it, including meta description and tags. Fill in any text field available for the description of your video.

7. Take Advantage of Schema Markup

Rich snippets show off your competence and authenticity to online onlookers. If you really want to impress search engine traffic, implement Schema markup on any videos you post to your own website.

Spread Out

You now know how to properly format and beautify your videos. But where, exactly, should you post them?

8. Upload Everywhere

The best answer: upload everywhere you can. There are several places in addition to your website where you can upload your videos for free. There's YouTube, Vimeo, and Twitter, just to name a few.

And since it's free, why would you market to only one audience when you could market to two? And why market to two when you can market to three?

At the very least, get your videos on YouTube. YouTube makes adding metadata very easy and has an audience to rival that of primetime TV.

9. Upload to Your Site First

That said, don't deprive yourself of the chance to boost traffic to your site. In Google's eyes, posting videos on your site first sets you up as the authoritative source of that original content. That boosts the SEO of your site overall and any future pages/content.

Plus, traffic to your site is traffic right in your hands. Once they're on your site, you can close sales, get signups, or whatever other metrics you're working on.

As a side note, it's extremely important you have a live chat service or at least a chatbot on your site for this purpose. This is a feature that viewers on your YouTube channel won't have.

10. Diversify Your Video Descriptions

The great thing about posting to multiple video sites is that one video can reach much farther. But there's a way you can maximize this reach further still: diversify your video descriptions.

Think about it from Google's perspective. If you post the same video with the same description, four different times, there's no reason for Google to list more than one of them in search results.

Google isn't about to spam its user base with a bunch of similar results. All but one of the videos will be ignored.

But if each site lists the video with a different title, different description, and different keywords, there's a good chance Google will list all four. Furthermore, you have a better chance of achieving a high rank. One of the videos may happen to feature the perfect combination of title, description, and keywords to earn rank 1 on the SERP.

Lastly, different video sites have different audiences. If you do your research, you can optimize your video for each specific site's audience.

Use These Video SEO Optimization Tips

If you care about your website's SEO, it doesn't make sense not to optimize your video content, too. And now, with the tips you've learned in this guide, you can make that happen.

Use these tips and get started with video SEO optimization today.

If you liked this guide on SEO video marketing tips and want to learn more strategies on how to boost traffic to your website and videos along with other marketing tips check out our free webclass.

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How to Hack the YouTube Algorithm (And Get Great Results)

David Sharpe bio

It's no secret – video is here to stay.

And YouTube is the place to go for video.

What most people don't realize is that YouTube is a search engine – the second largest search engine online. In fact, YouTube accounts for 14% of all internet traffic worldwide. It's available in 61 countries and languages. Most marketers and small business focus their efforts on Google and Facebook, so there's less competition on YouTube.

YouTube has 1 billion unique users in a month. 100 hours of video are uploaded to YouTube uploaded every minute. Every month, people view 6 Billion hours of video – almost an hour for every person on earth. Millions of users subscribe to channels every day.

YouTube has a specific algorithm for ranking results. I'm going to show you how you can hack that algorithm to get more views, more engagement, and a higher ranking for your channel and videos.

What is “Ranking”…?

YouTube ranks videos in their search results according to relevancy to the query, as well as viewer engagement.

Obviously, if your video has a high ranking, it will appear higher in the search results and be recommended more.

So how do you increase your video's rank?

YouTube ranking factors are primarily based on viewer activity. The longer viewers watch your videos or stay on your channel, the higher your rank will go.

How can you keep viewers watching?

You have to create quality content, sure, but to keep people watching your videos, you have to get them to click in the first place. This is where people get discouraged – after all, how can you get people to watch your videos (and keep watching) if your video isn't ranking and appearing in search results?

This is where you have to put your SEO hat on.

YOUTUBE SEO HACKS

Here is where your keyword research is important. Your Keywords are the main thing that tells YouTube what your video is about. Try not to use over-used keywords. For example, “Keto Friendly Meal Prep” is much more specific than “Healthy Recipes”. Your video will rank better with a more specific keyword than it will with broad, general keywords.

Title

Your video title is the hardest hitting factor in your SEO. Try to put as many keywords here as possible. Your video title affects your CTR (click-through rate) as it prominently appears in search results.

Obviously, don't sacrifice relevancy for the sake of stuffing as many keywords into your title as you can. YouTube is all about providing relevant content in their search results, so keep your title relevant to the content of your video.

Description

This is the only place to describe what your video is about. Make sure you keep including those keywords. This will make those words bold in the search results page if they directly match the query.

For example, if you're doing a tutorial on how to use iMovie for the iPhone, make sure your description includes those keywords. Take a look at the highlighted portions of the image below for an example of how keywords from the query appear in the search results.

Tags

Adding tags to your video is another way to insert those keywords and increase your rank. This is where you can target lesser-known keywords to get your video to rank for that query. You should put at least 10 relevant keyword tags. Of course, you can put more than that. No need to hold back here – just keep the tags relevant to your video content.

Remember to add variations, plurals, and the like. YouTube does not recognize the difference between a plural and non-plural word, so if you are using the keyword “Marketing Secret” or “Advertising Tip”, make sure you include the plurals as well (“Marketing Secrets”, “Advertising Tips”).

Transcription and Closed Captioning

Did you know YouTube automatically transcribes and captions your videos? They also index your video transcriptions and use it to rank your video by the keywords found in that transcription.

Now, if you take a look at YouTube's auto transcription, it isn't always very accurate. They can miss a lot of keywords or see your video as not being relevant to your tags, title, or description keywords. You can avoid this by providing your own transcription and closed captioning. Make sure your transcription is accurate to what you actually say, and not what a robot hears.

When you add Closed Captioning, your video will have a CC icon indicating it is captioned – check it out:

This little icon can indirectly increase your CTR and help your video rank higher. YouTube actually allows users to filter videos with Closed Captioning, so you can reach a wider audience by adding captions to your videos.

CONTENT AND ENGAGEMENT

YouTube doesn't just use SEO factors when ranking videos. Your content and viewer engagement have a huge impact as well. There are a lot of different factors at play here – your video length, average watch times, quality of the content, likes and comments, favorites, inbound links, embedded videos, and channel authority are just some of the things YouTube looks at when ranking your video.

Channel Authority

Channel Authority is the basis for your individual video rankings. You are entirely in control of your Channel Authority. YouTube determines your channel authority by your content. When you have Channel Authority, your channel will appear in the search results when people search for you.

These are just a few of the factors they consider:

  • How your content is optimized
  • How often you upload and publish content
  • How you promote your videos
  • How engaged your audience is
  • How relevant your tags, title, and description are

The biggest trick here is to stay consistent with delivering valuable content to your viewers and keep them watching.

Content

Content delivery is probably the most important factor in your video rank. If your video content sucks, no SEO tricks will help. Keep your videos useful, informative, and entertaining to your viewers. Be consistent with your upload schedule and keep bringing that value.

Video Length

YouTube's most watched videos are usually around 4 to 6 minutes long. That might not work for your content, and that's okay. Longer videos have become more common recently. Make sure your content is relevant to the topic of your video and avoid going off on tangents.

Viewers are looking for relevant, valuable content that won't waste their time. If you can provide that in a clear, concise, and entertaining manner, your viewers will keep coming back for more.

If you're not sure what your video length should be, experiment! Upload videos of various length and keep an eye on your Analytics. Check out your Audience Retention statistics. We'll get more into Audience Retention later, but I wanted to give you an example of how you can use it to determine what length your videos should be for optimum performance.

For example, the average view duration for my channel in February 2019 was 5 minutes and 45 seconds. In other words, viewers are only watching about 5 minutes of video before clicking off and doing something else.

This tells me people would rather watch shorter videos (around 5 minutes in length) and are more likely to watch those shorter videos until the end.

Viewer Engagement

This is a big one. The point of uploading your video is to get views, right?

Viewer Engagement is about more than just views. Lots of factors come into play here when ranking your video. YouTube considers your watch time, audience retention, likes, dislikes, comments, inbound links, embedded video views, and even response videos.

Views

Your main goal should be to keep your viewership up. Like I said, the whole point of uploading a video to YouTube is to get people to watch it. There are some things you can do to increase your viewership and bring your rank up.

You want to maximize your views immediately. If your video gets a lot of views immediately, it will rank higher. The first few hours are crucial. Make sure you are promoting your video on all social media channels.

Another trick is to set your video to Premier at a certain date and time so your viewers know when to expect your video. They get even get reminders when the video goes live. This helps to increase viewership in the first few hours your video is up.

AGAIN, it is crucial to always share your YouTube video on all of your social media profiles. YouTube makes it very simple to do this – just hit “Share” on your video and you will see an array of sharing options:

This will get the ball rolling and start bringing viewers to your video. Make sure you are sharing your video where it is relevant – YouTube doesn't like it if you spam your links everywhere. Try posting your video link on sites like Quora or Yahoo Answers where people are actively asking questions your video can answer.

Another tip is to ALWAYS ALLOW EMBEDDING on your videos. Embedding makes it possible to take your video outside of YouTube. YouTube still tracks your analytics on embedded videos. So when you embed your YouTube video on a blog post and your readers watch it, YouTube tracks those stats. If someone else embeds your video on their website, you still get those views. It's another opportunity to rake in more views and start ranking higher.

Comments, Likes/Dislikes, and Responses

Getting consistent comments on your videos gives you huge Channel Authority. Keep viewers engaging with your content by engaging back. Reply to their comments, like them, pin the best comments to the top. Your audience will love it if they see you actively engaging with them.

Make sure you ALWAYS include a Call To Action in your video and description. It can be something simple, like “Like this video and comment below” or “Subscribe to my channel and click the bell icon to get notifications.” Remind your viewers to engage with your video beyond just watching it.

You can even give them an incentive to engage with your video. For example, you can promise to upload a highly requested video if you get a certain amount of likes. Another popular method is doing giveaways – giving your viewers a chance to win something for engaging with you. Points for making your giveaway relevant to the content of your video!

This Creator is reviewing a beauty product subscription box, and the items she is giving away are actual products included in the box. She is using a popular method of using comments as entries, meaning that viewers who want to enter the giveaway must comment on the video.

You can also use an outside tool like Gleam.io to run a giveaway and collect entries via various forms of content engagement.

Audience Retention

YouTube measures your Audience Retention and bases your Channel Authority on that. You can keep viewers on your channel longer by creating playlists. Put the links to those playlists in your video descriptions. When you upload a new video that fits into a playlist's topic, add that video to the playlist immediately. You also add end cards to your video linking to other videos or playlists to keep viewers watching.

You want to keep them watching. YouTube will give you a higher rank if your audience retention rate and average view times are high. Keep an eye on your analytics and use your critical thinking skills to figure out if people are sticking around and which type of videos get you the most views and retention.

CONCLUSION

The YouTube algorithm can be a tricky thing to figure out. I hope this sheds some light on how you can tweak your content or channel to use that algorithm to your benefit. If you can start looking at your channel critically and apply these methods correctly, you'll start seeing serious results.

Let me know if you use any of these tips in the comments. How did they work for you? Do you have any other tips to offer that I didn't cover here?

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