Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe, CEO of legendary marketer and your friendly pilot this morning flying through the friendly skies of the digital marketing world. All right, get your seat belts on. We have a gentleman here. Well, Bill I'm gonna go ahead and bring you in. Welcome to the show, buddy. How are you?

Bill: I'm good. Good morning. Everybody.

Bill: Well, you know what, here's my backstory. So you know, you can probably tell I'm a little bit older. So I'm a little bit far in the game. So I'm part of that generation of, you know, get off my lawn and you're not gonna see me on camera ever. So I spent 23 years in the military after college. Thank you. retired colonel, engineer. And after that, I went into the corporate world working in mining and manufacturing, kind of taking some of the things that I did in the army and applying it in the corporate C suite. And so, I would say probably well, when we went into lockdown in 2022 or 2020, in March, you know, I was strictly working from home in my position and started kind of doing the you know, maybe there's a little bit more I could do on the on the side for me, kind of taking a look at what was going on in the in the economy and kind of working with some of the folks that I did in my company and seeing what was out there as well. And some of the things I could do on the side. And then probably two things and I kind of came across affiliate marketing in that timeframe. And I kind of got into that whole analysis paralysis where it just kept reading and reading and studying, you know, that's the whole engineer and me. And in November of last year, my position was deleted. So I went from being employed for last, you know, almost 30 years to unemployed, and what do I do now? Well, so I had been having, I had been studying the affiliate marketing space, and, you know, I came across Tyler wise, you know, in my readings and whatnot, and he's the one that actually went through to join legendary marketing. So I purchased the program and jumped in probably in mid December, I think it was last year and kind of went through the 15 Day Challenge and jumped into the blueprints as well. The other thing I was doing at the same time as as I was kind of going through some kind of job search and what do I want to do next and kind of really got to that point after studying all that is, I really don't want to go back to the nine five

Dave: How many people do you think have had that realization over the last six to 12 months?

Bill: I would say quite a few. You know, at least most of the family and friends that I talked to about it. They don't want to go back to the office even talking to some of you know, some of my former co-workers who are still there. They're like, I never want to go back to the office. And I'm like, I don't blame you. You know, I personally work better from home than I've found or you know, working on my own. And so I just you know, I continued to work on that but at the same time, talking with some kind of job counselors working on the resume and getting LinkedIn all up to date. You know, the whole standard package, I guess you could call it focus on branding, you know, all that kind of stuff. And in this kind of set. I just decided that hey, I wanted to really start my own gig. So I started my own business consulting. And at the same time, I was jumping into Legendary Marketer as well. So my path is probably a little bit different than many here in the community because basically focusing on starting two businesses at the same time. Yeah. The business consulting is taken off. I mean, I even have my website setup for it. When I signed on with my first client, I've been doing that solidly since the beginning of March. Well at the same time, I'm also getting the marketing off the launch pad as well. And really getting in and getting stuff on TikTok and Instagram and all that kind of stuff. Yeah. So, you know, in that, you know, of course that's the whole mindset of you know, a guy in my position of putting stuff on tick tock you know, I'm watching everybody else my kids on it, and here I am, you know, trying to trying to get myself on on social media like that when I'm always like, I really don't want to be on social media. So, you know, it's been quite a quick road. So trying to do two things simultaneously has been challenging, but it's been a great challenge because it's mine. And I really enjoy it.

Dave: That's really something that's really something. I love that last part. It's a challenge but it's your challenge. And isn't that isn't that special? Isn't that something and why do we why do you why do you feel? Why isn't everybody excited about their own challenge? Do you think Bill I mean, I can see that you're getting in and you're going after it and you're, you're you're both using these skills to build an affiliate business, you're also doing consulting. That's fantastic. You're going after this. And those challenges that are popping up no doubt. It sounds like you're you're you don't love them, but you're grateful for them because they're there. They're your own challenges to help you build your own business. What do you say to people or what do you think we could say to people to get them to see that? Even more, you know, the challenges that you're going to go through are blessings in disguise they're teaching you, giving you valuable experience , making you worth more than you are right now. Because you know, because you're going to know how to navigate them. And that's valuable experience in life that you can package and sell. Just like we teach here. You can package and sell that valuable experience. Right. You have to get some of it. How can I mean, you said something I said something? I think we're making our point here that these challenges are valuable, and they would just say more about the part where you said I'm grateful for the challenges because in their mind I just think our audience could benefit from that.

Bill: Sure. So a couple things. First of all, I think you know, the reason why many people do i mean you know when we kind of talk about you know there's there's the 1% and there's the 99% 1% are going to make that decision to change their lives and 99% don't and I think the 99% is more about fear. Fear of taking that leap. You know, honestly when I when I retired from the military and was looking at you know, what am I going to do next you know, trying to translate, you know, a lot, a lot of my counterparts will turn around and go right back into some sort of defense contracting job or something that, you know, with the military, instead of breaking out of it and doing something else because there's that comfort, right? It's what I know and how do I translate that out into the civilian world? I took the leap. And I think it's, you know, there's that fear portion of, you know, not wanting to kind of, you know, the fear of fear of failure, right. So, so, and I see that a lot when I talk with my counterparts, you know, they're still in or, you know, working, you know, I still live near a military base still. And, you know, they go to work every day and kind of do the same things they did when they were in uniform and I hear the same complaints and I'm like, why don't you change it up? Right? Well, I'm afraid, you know, and, and we were trained to go fight wars and whatnot, you know, and they're kind of ready to jump out of that world. Well, I took that leap. I made that decision to get away from government work and go into the civilian sector. So, I think there's that fear portion, that people don't want to do something on their own. And then the second thing is, you know, in the military, we look at challenges as opportunities. Or at least that's the way I was raised, you know, it's not always a, you know, a pain point. It's an opportunity. You know, we're, we're trained as leaders to go, how do we seize the initiative and move forward? And I look at it as an opportunity. Yeah, there. It's a challenge, but how am I going to overcome that challenge? So that's one of the reasons why I like to own it, it's mine. So that's the reason why I decided I didn't want to go back to the nine to five. I was in hell or high water. I was going to make that difference and make my own business go my way.

Dave: I mean that perspective of I'm gonna own this challenge. This is my challenge. Don't even come over here and try to take it away from me. Because I want the experience I want and I want the self confidence that I'm going to have when I complete and dominate that finish line or that completion point. And a lot of people don't, I would assume that something is the teamwork having each other's backs along with that, that completion, confidence in confidence. Building you experience a lot in the military. I've experienced the same thing though, even though I wasn't in service in entrepreneurship. You know, business is a lot like being careful here. Talking to a military man seems a lot like war, except there's no violence. There's no competition and I would love to take the other one out. And there's all types of strategy and everything else, right? Or there's just ignorance on fire where you just run into wherever you're going and you just hope like hell, whatever you're about to do works out. I don't know Bill, they sound pretty similar to me.

Bill: When he just moved, we call if we don't know what the situation is, it's called a movement to contact you and come up against it. And then you figure it out.

Dave: You move until you contact something, right?

Bill: Yeah, exactly.

Dave: I mean, in what you could contact a bullet in, in entrepreneurship, it seems like the fear that you just described was very real for military men and women. But there's no bullets here, man. There's no There's no, there's no there's I've not seen blood yet. Even though we all say Blood Sweat Tears. I've seen a lot of sweat. I've seen a lot of tears, but I've yet to see a single drop of blood from anybody sitting behind their computer or on their cell phone. You're using the Hey, it's my challenge to overcome your fear. I would invite all of you to come up with a perspective that you can use that will help you overcome your fears. Because I agree with your bill. There's 99 point something percent of people who will live their entire lives in fear and always second guess everything and will never do anything unless they have somebody sitting beside them. You know, some sort of authority figure who is going to tell them that it's okay or or in a tell you that is one way to live life. That is one way to live life. There are a lot of people who live life within those boundaries, right? But I was just reading a quote from I was just reading a quote yesterday from Steve Jobs, man, the late Steve Jobs, all right. And some of you may have seen this or know this, but it was a speech called here's the crazy ones. He said, Here's to the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. This is the gentleman who invented the iPhone. The ones who see things differently. They're fond of rules. They have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can do is ignore them. They change things they invent, they imagine they explore, they create, they inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art or sit in silence and hear a song that's never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones we see as geniuses, because the people who are crazy enough to think they can change the world are the ones who do. What comes when you hear that?

Bill: I see. See what I was talking about earlier, it's the challenge of opportunity or opportunities of challenge right? You know, we live a very structured life in the military. But you know, when you're in a combat theater, there is no structure because we have a saying the enemy has a vote. So your best laid plans you know, will go to crap on first contact with the enemy, but you need to plan and that's the important thing is to think of how you're going to build your plan. I don't see that any differently than running my own business. You know, whether it be marketing or consulting, right, you know, I've got I had built it and you know, as I've come up against, you know, different challenges. I see them as opportunities to excel. And how do I overcome that? So yes, you have to kind of take a look at bras to talk about that, as you know, you know, think outside of the box. You know, does that put us in a different or larger box? Are we actually outside of the box looking at the big picture?

Dave: Well, I say and I think and believe that. As a business owner, your income is only capped by your creativity, right? So the higher your creativity goes, the higher your income goes. Now creativity consists of the things that you just said, the things that you just described, right? Like trying things, different things, being willing to have a plan, make a plan, and then adjust that plan. Make another plan making you know a pivot, which is exactly what we do every day in life. And there's also what you just described, a military has to do under attack or in war. I think that every I mean, even a football game, even a basketball game I mean when you are out there on the field, you have to adjust to the right business. It is no different. And so creativity, the higher your creativity goes, the higher your income can go and to be creative. It's really just about trying things, it's really just about taking risks. What are some of the things I want to molten clients and what are the techniques that you've used? But you know, I want to know, also, what are some of the examples of things that you've tried that work that you were like, wow, like, holy crap, is there anything like a video that you recorded that you just thought of? And I'll never do anything or you didn't edit it or there have been? Have you seen a pattern of things work out despite you?

Bill:  Well, you know, like I said earlier, you know, kind of like trying to get over that hump of putting stuff on TikTok, if you go back to I mean, I left everything on tick tock that I started out with. I haven't deleted any videos so if you go to like the very first portion of my profile, you can see just how rough they are. Here I am trying it, you know, so, you know and you know, I've looked at a lot of others in our in our community that have already out you know, input there, have been out there for a while so I started looking at their stuff to kind of guide me into know okay, how do I get going with the same right you know, I mean, you can you can look at it how rough that is. So, you know, we talked about I just got to that point where, you know, we talked about how ugly cells are, right?

Dave: Yeah. Thank you for bringing that up. You're right man ugly does sell and as and you ain't talking about face people. So Bill ain't talking about his bug. Okay, even though that's a mug only a mother can love. Same thing right over here. But we ain't talking about how you look as a person we're talking about the page or the in this case, like the thumbnails or whatever. And even the production level nowadays, ugly in low production cells.

Bill: I mean, I've had comments, you know, so a lot of a lot of the feedback I get, you know, is usually in the I'll get a message like, you know, I was in this day and age, you know, you can put out stuff that looks like that with, you know, the tools that are available, etc. And I'm just like, look, this is my genuine self out here. Right? First of all, it's getting over the hump of putting it out there especially you know, at my age so to speak and my place in my life because if you think about it, a lot of the folks in my position are figuring out how to wind down now they've been working you know, in I five or done something else where true or is that just something you? Have you been telling yourself? You know what I mean? Because I just wonder if that's actually true. Like do you have do you have do you have because I actually think the majority of people your age are freaking out are kind of going Oh crap. Like I don't have, I mean, I even know people who thought they were prepared for retirement and now realize that they weren't there looking at the amount of money that they have. I am there. saying to themselves. I actually have to live less because I don't have enough money. So I'm just saying that I think my personal experience is that people are freaking out at your age. They're not, they're not winding down, but that's just my opinion. Yeah, well, let me

Bill: Let me kind of clarify that winding down. Please. You know it's when I say winding down is yes, they're looking for retirement, you know. They've been in the working world for however long you know, in whatever capacity. So the winding down piece is like, you know, how do I get out of the working world? You know,

Dave: So probably not, maybe not pushing themselves as hard as maybe you are to, or getting as uncomfortable as you are, in order to do something that really is actually not harder. But there's just a little bit of uncomfortability here at the beginning. Right, right.


Bill: So that's kind of how I turned to you know, that's kind of my focus is, you know, I want to go into this, you know, this portion of my life, not having to worry. Yeah, and that's, that's that's kind of the message I keep trying to push out whether it be through the social media or my contact with others, because, you know, there's kind of two groups that I'm trying to appeal to, well, first, it's my group, you know, hey, you're trying to wind down and just like you said, you know, we're freaking out because we realized that I mean, my 401 K that I had from my own company took a 23 plus percent hit the last one, right?

Dave: All your retirement is 23%. Last, right. And here's this time that you're supposed to, and this is what I think we're what you were saying and where I think that this is marketing to show it's like society says that we're supposed to be retiring at 65 or whatever. And everybody walks around and acts like, oh, yeah, retirements coming up like this is and everybody believes that. Well, this is supposed to be when I do get to wind down and relax. This is when I should start. And so meant. Lee we're going Oh, okay. retirements going on, but but in our gut, you know, freaking out because and I'm saying I have relatives that are all in this. I have a lot of people who are a bit older than you are, but are in that place where some of them did okay. Some of them did okay for themselves, one of my uncles and aunts owned an insurance agency, but I'll tell you what, even as with an insurance agency, okay, they are not freaking out, but they're, they're not balling. Out here, throwing, wiping their butt with you know, $100 bills over here. They're there. They're there. They're selling V. They're mounting budgeting all this kind of stuff. So, yeah, and people are in the people. We have to know our audience, too. We have to know our audience and the majority of people for all of you who are sitting around on here, and who are thinking, well, there's nobody else out there who's who's kind of who's going to be interested in this message or there's nobody else out there who's the majority of people that we meet that come to our masterminds are a lot of them are our you know, people that are in their 50s 40s 50s and 60s, not people in their 20s 30s and 40s are 20s and 30s. Predominantly, there are some younger people but there's a lot of people who are older, because they realize that they don't have what they need. And so it's crazy, man, it's crazy. It's crazy. Also, when you think you have what you need and then all of a sudden stock markets go down things. I mean, look at this economy. You think anybody really has their nest egg? Do you think anybody's really feeling safe right now, with wars and dictators and pandemics and I mean, we're living in a crazy world and as a military man and survive survivalist not in the form of prepper but just in the form of a new are a man who is trained to survive it's a scary place not particularly because. I mean, if you're a young person who comes and you have plenty of time that it's so far off in the distance that you can, you just won't have to worry about it. anymore. Let me tell you something that time that day, that moment where it is a prop where it is a reality where you are worrying about it is right around the corner, right around the corner. It's a lot, right Bill? Yeah, I would say it's actually

Bill: Right now I'm going to here's why. You know, time is gonna go by faster than you really think. And before you know it, you know when you thought you like you know, I was talking about the whole Alice's promises over the last year and a half you know, don't wait start now and that you know, that's that's kind of how I try to message my you know, my stuff is is such that, you know, I'm trying to, like I said, appeal to the my group as well. Don't wait to start and it's never too late. To start. And then, you know, the younger groups out there like my sons who are, you know, just finished up their second year of college. You know, I've been talking to him about what I do, you know, but don't want to blast them with it, but they've asked questions and they know that going into the nine to five world is gonna have to support them doing additional things. So they see the world as well so that there's that group that you know, you either want to escape toxic nine to five or add something to you  know, increase your assets. So, that's kind of how I tried to set that messaging that, you know, to help you guys out so, you know, it's been a great opportunity for me, and it is for everybody, you just have to get over that fear, jump in and go. 

Dave:  This is a picture of our recent mastermind. We just got the photos back the other day. So, you know, you can see here in the picture, just the diversity of people in this community here at legendary, the age ranges, right. You know, these are the people, these are the folks that we're that we're working next to that we're marketing and communicating out there on the internet. It's real people with real life challenges, real fears, real, you know, real, real things that they've overcome to get here. I mean, people who have stories just like each one of us, you know, and, and they, you know, it's amazing when when you come and you actually look, it's not just, I mean, it's people from all walks of life who all had a similar thought, which is, I want more freedom. I want more. Basically, it's all about freedom. I mean, as a military man, I think that probably would resonate with you. Right? Yeah. But as an entrepreneur, that resonates with me as well. You know, when I speak to each person, regardless of their age, they want, they want more freedom, more freedom, freedom, meaning that I don't want somebody to tell me what to do. I don't want somebody leaning over my back. I don't want to have to answer to somebody for every little thing. I want to have some creative freedom, and I want to be able to make more money so I can spend more, you know, it all boils down to freedom. I want to transition a little bit over to your, your, your consulting client. What techniques did you learn that you use to help you close your consulting client that maybe you could share with people to give them a little bit of a different perspective on how they can use these skills and tools?

Bill: Well, you know, it kind of goes back to you know, one of the things that you say in your introductory video, you know, on our on the sales page or the landing page, right. It's you know, we're always trying to sell something, we're always selling something, and that really kind of clicked with me. You know, as I was looking through that, you know, that initial video that kind of stuck with me, as you know, as I was starting my consultancy, at the same time and so it kind of really helped that kind of clicked me into really focusing on you know, what, what's the message and the value proposition that I'm bringing to, you know, the my consultancy side of things, and you know, because you know how many business consultants are there in the world? There's millions, right? So what you know, what's gonna make me different. So that really drove the messaging portion of you know how I sell myself and then gaining clients. So, so that, you know, from the affiliate marketing side, I researched the market and took a look at, you know, who else was in the space, you know, what I was doing? And then it also helped me kind of work with a lot of folks that were currently in that space, of, you know, kind of jumping in and using that to help set things up. So a lot of the skills that I learned through, you know, even the 15 Day Challenge kind of helped set the foundation for a consultancy. Yeah, and you know, eventually you know, as part of, you know, the tools and the techniques that we have in legendary marketing for, you know, selling a digital product, or, you know, setting that up and selling it, you know, these are things that I was like, wow, these are potential opportunities that I can kind of incorporate into that consultancy going forward. So, a lot of great tools and techniques and I love the fact that it's constantly updated when I look in our back office, like I went back into it, you know, just I think last week to look at something and I was like, oh wait a minute, it's changed. And that's it. That's that's also a you know, let me let me throw out some great advertising, you know, for the program, and this is what I tell everybody, you know, and the reason why I chose legendary marketer is the fact that you guys still do it. It's not just hey, it was on a product, you know, get in, you know, Sally a couple of videos, and, you know, a couple spreadsheets, etc. It's the fact that, you know, you folks still do it. And when it doesn't work, you figure out how to make it work. And then we get the, you know, the benefit of that and I'm using that you know, as I go forward and you know, both the consultancy stuff and and the marketing as well. So, that's the main reason why I went with legendary marketing versus all the other guys out there that are, you know, putting out videos and digital products. You know, these are real people. You know, I don't drive a Lambo. I'm like, I personally don't want it, you know, that. That's not my freedom, you know? So I mean, like, Hey, I rotate built for Lambos. Why buy a $2 automobile that you can't drive faster and 75 miles without a ticket, right. Great your garage. So, I mean, if you want to drive a car fast, go to Germany and drive the autobahn. And then my wife took me to Vegas and we did the track out there where you can drive the Lambos and all that kind of stuff. It was a blast. It was a blast. We liked all the cars that were on the thing and went home and yeah, I've got the opportunity.

Dave: Renting is great. We also love to rent vacation homes. You know, instead of going and buying vacation homes, it's a novel concept. Why the hell do I want houses all over the world when quite frankly, I don't know what the heck's going to happen in that part of the world? I don't, I mean, it could be flooded, it could burn, it could be I mean, seriously. I want my investments to be compact, you know, I want them to be and I would rather be more at this stage. My investing strategy is a little bit different. We should have an entire call on investing strategies because it's, it's, you know, once you start making money, the question is, again, going back to the Cashflow Quadrant with Robert Kiyosaki and his whole thing, you know, how do you really become a true investor and make your money work for you? But again, that's a whole we could go down that rabbit hole I want to say you know, ClickFunnels just sent us this bell because of our number one affiliate status there a click funnels. Congratulations, not as a company. Just just you know, we have affiliates also who are sending you know, who are affiliates of Click Funnels and affiliates of and all these different things, but we are also doing it we are also sending our own traffic, doing our I mean, it's I've been doing this for 12 years in one way shape or form. Affiliate marketing and combining the core four is the only business model that I'll let her run for the rest of my life. I'll never do another business because there's nothing that's easier than this. There's nothing that's simpler than this. There's nothing that's more low overhead business, and there's nothing that I can make a sale for today. I can make a sale today, and I can deliver the training later. They're nothing else except, you know, I can pre launch and say, Hey, we've got these bottles coming out in a month and a lot of people do crowdfunding, right crowdfunding. So yeah, I raised $100,000 from 100 people, and now I gotta take that $100,000 And I have to go make a bunch of crap. And then I have to ship it out to those people and hope they don't get pissed off. They take so long, whereas I can go out to my email list, or I can go out to Facebook and I can run a few $100 worth of ads or whatever and I can host a webinar, or I can go live on Facebook. And I can say I'm doing a training next week where I'm going to show you XYZ it's $37 to get in by now. I'll teach you and I could make 100 sales or make two sales or five sales or 10 sales anybody? You know, I was thinking about going last night. I was thinking about the fact that every single one of us that's I mean in a country that has an economy and has stores where you can buy I'm not talking about people in third world countries, and I am sensitive to people who do not have some of the blessings or a lot of the blessings that we have in America. I am sensitive to that with saying that I am going to now say that everyone, everyone means minus the people I just said everyone has the same opportunity to go out and make money on the internet. Everyone has the same opportunity. And no one can tell me no one can tell me that any type of person makes more money than any type of person. It doesn't matter if you're white, black, Muslim, Christian, old young. It is literally because you can find your target customer and you can find people who will buy from you. You can find them and you know why else it's the playing field. It is low because all it takes is a cell phone and a laptop. Yep. You don't even have to have both really but it's nice to have both. is All it takes is those two little pieces of equipment that if you don't have it get a cell phone and a computer you need it to be a part of this world these days. A laptop and a cell phone now think back on bills. Think back a couple years ago or a couple of decades ago or whatever, and tell me honestly tell me honestly. Did everybody have the same opportunity? Was the playing field leveled? Or has the internet changed the game and are things in your opinion? Is there opportunity? It is what I'm saying. Do you agree with that statement as well? Does this have the internet and these simple business models that we figured out how to do? Have they changed the game and can you honestly look in that camera and say anybody with willingness and resourcefulness can succeed in completely building a life that is totally different than there is right now in a better way. Do you agree?

Bill: I totally agree that if you have a smartphone, you can run your entire business on that smartphone. And you know, case in point, you know, I just got back last night from a week in Maine, on vacation, where I'll tell you what, anybody that knows me knows that the cell phone connection there is rough. Like in my mom's house where we stayed you know, if I was standing on a tippy toe with my arm, you know, up in the air on top of a roof. That's how you get a connection in her house.

I was able to connect, you know, with my systems and everything I needed to do to check. Heck, I even posted a tic tock video right from our deck. Yeah. So it's, it's possible in some of those, you know, those places that you can't mention in the world and believe it or not, there's still kind of activity in parts of the world. You know, where you can reach out and touch the world from, you know, an internet connection. And that's all you need. Yeah, so you know, running it from a phone, you know, an iPad or you know, a tablet or a laptop or both whatever the technology is and connects to the internet. It's way easier now. And I remember when the internet was just taken off. Yeah, yeah. 

Dave: Back when you can go back just for a second. You remember when you joined the military and back when you were a young man, where you're not that you still wouldn't have gone to serve the same way, but just talk to us a little bit about the options, right, how how, how the and I think it was an honorable choice. And again, I'm not insinuating you wouldn't choose it again. I'm just asking where the options are a lot less than they are now. Oh, yeah. Very much. 

Bill: I mean, because I mean, when you think about the expectations back then, you know, we even talk about some of our, you know, our slight females, you know, we were screwed. The whole belief system is, you know, you go to college, you get a job, and then you go out from there, you know, millet the military was a job to some, you know, it's really a profession in my opinion. It's not a nine to five job, it's 20% that you put yourself on the line every day. But you know, to your families in that job, they're a part of that as well as that career. They are everybody's everybody's in it when you're a military, I can imagine.

Bill: So yes, the options I think we're a lot more limited back then. In the sense that the internet was in its infancy you know, back then, and you know, nobody really knew what it was like, if you had a 56k baud modem, you know, you were like, King of the Hill, you know, and but nobody had email anything was still you know, phone calls and, you know, using snail mail or not the whole nine yards. So in today's world, Holy mackerel, you know, gone from, you know, a snail to lightspeed, you know, over the past several years and you can't beat it.

Bill: So, yeah, I would definitely say the options are much better now than they were back then. I mean, because even when I was back then looking at it, you know, just outside of, you know, I go to work. I'm gonna find a corporate job. And then I'm gonna retire. Right. But our entire life yeah, like, it's just that simple.

Dave: And you're just going to, you know, so yeah, yeah, like it's just all going to fall in place. So here you are. This is going to be one of, if not my last question. Here you are. You're a retired military man. You have little experience outside of that. Right. You have a family and you're an eligible intelligent guy well experienced and now you come in and you get on in you run in and across, you know, our content and my video and our president with you know, a you're presented with an opportunity to buy some training and learn from a guy. I'm not a millet, I'm not a veteran. I'm younger than you. I'm ex homeless. I'm a recovering addict, all these kinds of things. What that screams to me is just I don't know humility. I mean, what is your mindset when you're now in this chapter of your life, and when you're going back, you're buying training, you bought our Blueprints, you're going through this training as if you are a young man going through school? I mean, how is your mindset? Can you talk to us a little bit about your mindset around investing in training, then going through that training, learning from people who may not be somebody who you ever imagined you would be working with or learning from? I don't know. Can you just talk to us a little bit about just the mindset you're in now, buying training or investing in a following lead and learning a lot of things all over again, or for the first time at this phase in your life? Yeah.

Bill: So I kind of look at it this way, when I lost my job, it was like, Jesus, I'm starting all over again. What should I do now? So there's an introspection of you know, going forward, but just pack it in now with what I gotta figure it out. Or, you know, go back to what I know the easy part. That's kind of the foundation that I use in my introductory video. You know, on the landing page, it's like, I could start all over again, I could go back to nine to five or I could make the decision or finally just do something for myself. It was kind of like a turning point. You're talking about pivoting. This is a huge pivot. Like I could go back because like if you think about it, did all of this employment No, I use some of my unemployment money every week, you know, to buy the training. You know, I'm still paying the bills and you know, making a house payment. And I'm like, okay, so I can either invest in myself finally, do it myself. Finally, finally. Right. You know, I was invested in everybody else. If you think about it, there was, you know, the United States government or country or, you know, in the corporate world in my last position.

Dave: Or my family and the neighbors family, keeping us safe, right. I mean, that was your that is your that is your job, essentially, right? I mean, in one way, you're keeping your family safe, too, but and I still do that,

Bill: You know, now it's more from a financial standpoint than it is from you know, putting myself on my mind and not letting harm come to our country. Right. So, you know, at this age, the body just doesn't recover quick enough. And you know, the body just does not heal quick enough to get back in the game, so to speak. So it's definitely time to do something different. And so it's like, Okay, now it's time to do something for myself. And like I said, I was researching the snot out of it, and you get to that analysis paralysis. just faking is like, okay, $7 is not a big, big amount of money to get into it. You know, and, you know, I studied some of the others that are in the same space as you are, and I'm like, Oh my god. How do we get past the whole scam and get rich quick and the whole thing and you know, when you said straight up this is not a get rich quick scheme. It's work and I'm okay with work. i It doesn't bother me. Getting rich quickly means you're out of a lot of money and you'll just drop it by the wayside because it's not going to get you where you want to go. Because you're not building anything long term.

Dave: And we have to really be clear about what scam is. I mean, somebody made you a promise for a product or service or something in return for your money, and they did not deliver it and in most cases, they took your money and they disappeared with it. Legendary marketer is an education company, an online school for online marketers. And if you buy the train, and you don't use it or go through it, you don't get scammed. You simply bought something that you didn't use, sort of like when you go to Walmart or wherever or wherever the hell you go and you buy a shirt and you bring it home and you don't wear it. And then six to 12 months later or whatever you give it away to Goodwill because you never wore it. You didn't get scammed. You bought something that you didn't use, and we do that every day. And that personal responsibility is something that's really difficult for a lot of us to take on. But I'll tell you, for me, the quickest and fastest thing that I always like to do in any nation is try to own a ship, try to take responsibility for things especially if I was in any way part, you know, responsible for them not going as planned. Because now I've taken away everybody's criticism. I've taken away everybody's help. Nope. Nobody can tell me because I'm owning it first. And it's it's it's it's the way of the warrior. It's the way of the entrepreneur. Then we solve problems. We are a lot like service men and women who run to problems instead of running away from them. So, Hey, brother, it's been great to chat and say your service and thanks for your wonderful story and by the way, Bill came on this morning. And just to recap, you got an email from Roxy, who is on our team and you know invites guests to come on the show. And actually because they've had success and because they've because we want to hear from them and learn from them. Right. And Bill got that email and humbly just thought that Roxy was checking in on him to make sure he was gonna be at the show watching. So he goes up, you know before, right whether you thought you were just going to be watching that is and you were okay with that. That's the best part. Right. You showed up. 

Bill:  And that’s the biggest thing. Just show up. Just show up. I mean, that's the topic of one of my TikTok videos. You know, it has nothing really to do with affiliate marketing. It just showed up. That's, that's the biggest thing right there. You know, and nobody can take that away from you. That's the opportunity.

Dave: Showing up is the majority of the battle. I mean, without a doubt, I'm coming up with all the analogies today. I can't imagine why but yeah, man, you're never going to win the battle if you don't even show up right. I mean, I mean, let's, let's take a look at the Ukraine situation. I mean, guys are going at it. I mean, they're staying there and we got Americans that are going over there too. And all kinds of from around the world are doing are going over there to help and and they're showing up but imagine, you know, before that, remember when the Taliban invaded Afghanistan recently, in 2021, they took over and what are their president do what did the President of Afghan Afghanistan do? left the country? Doors right, open the doors, he left the country, you left the country, right. And the minute that you leave, you know you give up, walk away it's you know, there's it's half the battle is just showing up, just opening the computer, just sometimes staying put. And you know what, that's what I respect so much about Zelinsky. The President of Ukraine is that I'm sure they prepared but had really no idea what was going to happen, who was going to support them what but he decided to stay and what happened inspired an entire country to stay as well. And he showed up he didn't know what was gonna happen. He didn't know the world was gonna get behind him and all this stuff. But he did and I find the same is true. It's this again, we're comparing apples to oranges. So this is in no way shape or form. It's just an analogy for the analogy purpose. But entrepreneurship uses a lot in some respects because it's sort of like we don't know what's going to happen. We don't know who's going to rally around us. Until we make the decision to stay or to show up. That's when we get to find out how great the gifts are. Our entrepreneurship is not one of those deals where you get to find out all how great the gifts are before you start. It's not that kind of deal. You don't just get to say Oh, that's awesome. Oh, yeah. No, because I know exactly what's going to happen. I have to get started. You have to shoot the show up and probably overcome a few challenges. And then the benefits are to open up and the people start to rally around you, usually your audience, your customers, people that want to and you know things start to start to happen from there. And once again to remind everybody we, as entrepreneurs working on the internet, get to do this safely from the comfort of our homes. We just sweat and tears. Usually no blood, usually no violence. We can do this safely. Also, nobody can deem non-essential. Ever again. Nobody can send you home and say you're not enough. And also, there's anything else that you want to protect yourself from, whether that be you know, viruses or whatever. Stay home for your business. Stay home and work on your business. Spend time with your family. It's a pretty good gig. It's all the things that we've always wanted, but you're right we got a suit up and showed up to get the benefits. They don't come first and then we go win suit up because we got some sort of upfront signing bonus from the NBA folks.

Bill: Okay, so like I said, you know, I got off the plane after spending a week in Maine on vacation. And I can tell you for the first time in my life that this one week of vacation didn't actually come in April. I was able to enjoy relaxing and doing whatever I wanted without worrying about, you know, a phone call. An email coming through that I had to look at and then had to act on. I actually was able to relax, because I own my own business for the first time in my adult life, and I was like, you know, it was pretty amazing. Even Even my mom you know, because we went up there to celebrate her 80th and in she even said something along the lines of You know how brighter and clearer you know, it wasn't weighed down with something back at the office or what you know, also part of that freedom, you know, well, Mama knows her boy is it home safe. He's out of traffic and all the others are at home with his family. There's no better place for a man to be. There's no better place for a man to be than at home. And that's the lie that I believed for a long time was flying all over it just letting you know traveling speaking on stages all this bullshit, man I want the money nothing. You know what, I don't even want the money. Keep the money. I just want freedom. I don't want the Lambos, I don't want the bullshit. I just want the freedom to be able to stay home and be with my family. And I want that clear. Arrested. look on my face too, man. So keep up the good work, brother. Hey, thanks for your service, man. And thanks for showing up today. Appreciate you having me on.

Dave: Buddy. We'll talk to you later. 

Bill: All right. Take care. Everybody. Bye.

Dave:  That's Bill my friends. You can follow him free from nine to five on Tiktok. He's got some affiliate marketing stuff going, sort of business consulting stuff going. Pretty cool. Pretty cool episode. Pretty cool story. A lot of nuggets in there while we can walk away and learn from on a random Thursday. I mean, if this is not, like just the coolest, most valuable information in this. Like I don't know what I mean just learning from our students and our clients that are taking the information and not doing anything with it. You know, they're not extracting translations into multiple languages. They're just, you know, reading, they're just watching and they're just doing what we say in the training. And so if you haven't taken the challenge, go ahead and get on in online builder Get started with the challenge I'm sure you already are. And if you're considering enrolling in any of our other programs, specifically our Blueprints or blueprints, flagship program, we don't have tons of you know, lots of different courses and multiple different you know, the $50,000 mastermind, that we put all of our energy into the blueprints to make it the best, most robust and often updated as needed. training curriculum that you need to be able to win and succeed in this business. The biggest challenge that we have honestly, it's just getting people to watch it to just go through it. That's it. So if you can do that, you really really have a good chance. So Alright my friends, get on out of here. Be well be Legendary. We'll see you back here for another episode tomorrow. And thanks again to Bill, what an incredible episode.