On Tuesday’s episode of Wake Up Legendary David Sharpe met with Rad Detchev to talk about his journey building his acupoints and Chinese medicine online business. He has been operating his online business for 5 years now. Born in Bulgaria, he now travels all over the world living a minimalist lifestyle and creating online content. Rad uses several platforms for his business including TikTok, Instagram, and YouTube.
If you are interested in learning about how to strengthen your video content strategies and learn how to make your content go viral, this interview is for you.
10 years ago Rad got into personal training and became very interested and passionate about the health and wellness space. Five years ago he started his YouTube channel and later on his friend showed him TikTok. It took him four years to gain 50,000 subscribers on YouTube and only half a year to grow half a million followers on TikTok and Instagram. Rad shared with David Sharpe that if he did not have a following already on social media, he has a process for how to gain followers and grow a successful online business.
Rad shared a great way to start building a following on TikTok or Instagram is to search videos in your niche and find the popular ones. View the funnels and lead magnets that the content creator of the popular videos from your niche have on their page. From there, see what videos made their account popular and from there you can brainstorm and re-create those videos with your own spin on them.
With TikTok growing in popularity every day, it is definitely the platform to put content out from if you want to get your content out to viewers quickly. Instagram is also another great platform to use because of reels, but might be a little slower with follower gain than TikTok. “Short form content will get you farther faster,” Rad said.
Establishing Video Presence
When watching Rad’s content videos he appears to be a very extroverted person but in reality, he feels as though he is more of an introvert. His viewers however, see the extroverted side of him on social media. This is because he wants his content to be appealing to his viewers. One tip he gave David Sharpe about this is to ask yourself if you would want to watch the video you put out if you were the viewer, and if the content makes you feel good.
Rad says that a lot of people watch themselves on selfie mode through their camera and that can completely disconnect them from their audience. When making a video, you should be looking directly at your camera, and making sure you have a clean lens by wiping your lens off prior to filming so that your video will be in much more high definition.
When speaking, use your hands and animate yourself. Make sure the camera has you cropped correctly depending on the platform that you are using. Instagram and TikTok both have a different video layout and sidebar with buttons, so it’s important to make sure your video is not being covered by them.
Jump cutting, which is cutting out the dead space between words in a video, can be annoying to some viewers but can also be helpful in moving your video along and keeping the viewer’s attention. Watch time in videos plays a key factor because TikTok and Instagram track video watch time for the algorithm. Keeping your viewer interested in your video for as long as possible will help it to reach more people.
Dave says that learning how to maintain video presence and learning how to act in videos is similar to taking acting classes or learning a new skill, and to not beat yourself up if your videos are not perfect.
Keeping Track of Video Analytics
As you experiment with different styles of videos it is essential to keep track of and go through your video analytics. Keep track of which videos were popular and what you did in them that might have kept the viewer’s attention, that way you can re-create that experience in other videos.
Rad says that as your videos gain popularity and the algorithm begins to know who you are, it is very likely that a lot of the people who will see your videos will be people who aren’t already following you or who may have not seen your content before. “We get tired and bored of our message before our audience does,” Rad said. As a content creator, you might get bored of your own message and feel the want to change it, but there are many people who don’t remember what you’ve said in past videos or might even be new audience members. If the message is working, don’t change it.
Rad also tells David Sharpe that sticking to one niche is the best way to stay in the algorithm. If you bounce around to too many different niches your content platform may not know who to push your content out to. If you are in the beginning stage of making videos Rad recommends batching videos, which is making multiple videos in one content creation session, to practice your video creation skills. He recommends filming video content every day so it’s easier to come back to filming rather than taking a break from it. He films a video every morning, edits it, and then uploads it to make sure he is showing up every day.
Making Effective Content
When creating videos Rad says that there are three types of videos that are effective. The first is viral videos, videos that quickly catch the viewers attention and bring them into your content. The second is long form explanation, which means really breaking down the content in your video and explaining it. The last is personal content, which is sharing a personal connection with your viewer.
Going live on social media is a great way to boost your content and gain followers. This will help create personal connection and authenticity with your viewer interacting with you in real time, rather than just watching a video of you.
Rad doesn’t do any paid marketing, he only succeeds on his ability to create and draw people in, otherwise known as sweat equity. This year he published a book he sells on Amazon and he also recently put out a top 5 acupoints guide as well as an e-book.
Using Captions In Video Content
One key thing that Rad advises is to always make sure you have captions in your videos. Captions are important because a lot of social media users may not always be able to have sound turned on when viewing video content. Captions also help adhere to people with disabilities, such as deaf people who may not be able to hear a video, but can read a caption. If there is no caption on your video, a viewer might swipe past it.
There are several ways to put captions on your videos, such as using a sticker with text or using an app that helps your captions stand out. An app Rad suggests using is CapCut. This app is free and may take a little bit of learning to use, but using the import bold font feature on the app can really help your captions stand out. Another app he suggests is Captions. This app is also free and will make your captions pop out.
Rad suggests to make sure that there are as many things as possible in your video that will work in your favor. This includes captions, good lighting, the subject, audio, and quick cuts. The more quality your video has, the better chance of your video going viral and gaining traction.
If you are using music in your video it is important to consider that not every country has royalties to certain music. This means that someone who views your video content in another country may not have access to the music in your video, and therefore may not be able to hear the audio from it. This is another reason why captions are essential for your video content.
Creating video content takes time, practice, and skill. Applying these tips will help you boost your video content into the algorithm. You can follow Rad on TikTok and Instagram at @radradoslav
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