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How To Build Your Affiliate Marketing Side Hustle

Below is the transcription for this episode:

Dave:  Well, this morning, my friends, we have a personal trainer named David. And no, it's not for me to get fitness tips. Okay? I know some of you are looking at dad bod lately thinking, okay, I get it. We’ve got a personal trainer on and he's gonna let everybody kind of watch as he gets some coaching. Well, I'm always open to coaching friends, but this morning, we're going to hear how this personal trainer has learned from us. As usual I'm the one who's learning from a personal trainer. But it's a real honor to have a personal trainer learning from us. And I'm extremely curious to see what she's doing with everything. So, Morgan, you're really live now. Welcome to the show.

Morgan: Hello. Thank you for having me here.

Dave: Where are you calling in from?

Morgan: I'm from Pennsylvania. Okay,

Dave: Okay. Well, PA in the house, I was just up there. I, my wife, wanted to go to the city that the office was filmed in?

Morgan: Scranton?

Dave: Yes. It wasn't really filmed there. It wasn't really filmed in Scranton, just for any office fans out there. But they did take the intro. Just a couple of pieces of footage just for the intro. Did you know that?

Morgan: I did not know that. I watched The Office quite a bit, but I did not know that.

Dave: You thought it was filled with the right film right there?

Morgan: I honestly didn't know where it was filmed.

Dave: Nice. So what would lead a personal trainer online to legendary? And what were you looking for? And did you find it?

Morgan: So the big thing with being a personal trainer is if you're not training like 24/7, you're not really making a great amount of income. So for me, I really enjoy training people. And it's something that kind of is a hobby of mine, like it's fun to see them get results and see them progress with the things that you're putting them through just from my personal experience with my own progress. That's what got me into training, I wanted to help people see progress that I was able to also see for myself. But being in the field for like four or five years, I just realized that the amount of income that you get from it is not very sustainable, unless you're literally at the gym 24/7 training people back to back to back. And it's just exhausting. And you have no life outside of it, basically. So I was just looking for other career paths, other streams of income, other streams of just ways to be able to have more, I guess, financial stability, and still be raining on the side. And I had come across, honestly a bunch of different tech talks around affiliate marketing, and had or just like different online income streams. And then someone was talking about a 15 day business challenge. And I was like, You know what, let me just take it, see where it goes, see what happens. And honestly, like, what I learned in 15 days, just helped me to realize like, this is something that I can be passionate about. And I've had family and friends telling me like this is the most passionate, and most like excited you seem about doing something with your life with this. So like, I'm only 20 to figure it out. Just put that out there. So I'm still pretty young. And like there's obviously lots of things that I can figure out and need to figure out and do. But the fact that like, this is something that I'm passionate about, and it makes me excited. And I've started seeing progress with affiliate marketing and like doing online business stuff, like that's just how I got started with it and how I came across it. I can get a birdie and ramble.

Dave:  I can tell you you got nothing on me. So I love that I love the fact that you are that you. You went into training, but the grass wasn't particularly greener on that side. You know, and I think that's what so many of us realize when we're young, you're 22 Oh my gosh. I mean, my wife had a similar experience to her as a college student. You know, she picked a career in social work. It's like yeah, very fulfilling work, but doesn't really get the bills paid. And so similar, very similar, just a different industry. So it Is that message at all? What are you? How many people do you think are going through that same thing? I mean, how many of your of your of your friends how many people, young people in America right now do you think are waking up to the fact that maybe this traditional path that everybody's going on, maybe there's another option to that, and maybe some of the options might even be better for me than this whole go to college and do the traditional thing. Talk to us a little bit about what is the chatter going on amongst young people?

Morgan: Yeah, so I have honestly had people reach out to me even that, like, I went to high school with asking, like, what the heck is that you're even doing because, like, I went to college, I picked this career, and I got thrown out of college into nothing. I didn't have the courage or like, they didn't like the, I guess, degree that they went to school for. So yeah, like the people who are have reached out to me, even people that I don't know, that are my age are like, Hey, I'm trying to figure out like, I don't really want to go to college, I don't want to I know I don't want to sit in a desk for the rest of my life for 40 hours a week. But like, what are you doing, and there's just like, it's a different world now. And I've also had people who are older than me, like, a lot older than me, like in their 60s 70s. Like saying, this is stuff that like when we were younger, we talked about, like, I wonder what types of jobs or what types of things, years and years from now are going to be available that people don't even have to like, go to specific for or go and get a degree for but they can be successful and even more successful than people maybe that have certain degrees in different areas.

Dave: Yeah, I mean, I was the complete and total life loser. I was the ultimate high school dropout. It's all carrying over into adulthood. For me, you know, 2018 was my toughest year. You know, that's, you know, I can imagine what might be thinking about if I was a college student who had my head on straight, and I was actually, I was actually looking at what was available out there in the world to come in to at 24 got clean, went out on the corruption site, and I was like, this sucks. This is hot, you know? I mean, I was like, I gotta get out of here. You know, I mean, I was looking at my dad, I was looking at how hard he worked. And I was like, wow, this is, this is a lot. And I was able to do this. Thankfully, you know, I was able to build a business and build a message even around a lot of my struggles. That's why I always talk about turning my mess into a message. But for somebody who's coming out who has essentially. I think for many college students nowadays, it's not like they have similar pressure on them as I did. But it's but it's but it's, it's just a different. It's a whole different pressure. And as you said, you got thrown out, I would assume you mean you were talking metaphorically, like you just graduated college, and then you kind of felt like you were dumped on your butt? Like, is that what you mean? Is that what you mean by that comment?

Morgan: Yeah, that's what I meant, in general, for like people that I've talked to who have gone to college, I actually didn't go to college, Well, I guess it wouldn't be considered technically college. But I went into a sports medicine Academy to learn personal training, and like, different muscles and anatomy and all kinds of stuff, the personal training and then like nutritional dietitian guidance, so it was college, but not really. But yeah, essentially, like, you learn. You're just like, Okay, go figure it out. If you like.

Dave: Yeah, it's, it's, you know, it's interesting. I, I look at a lot of personal trainers who are also in the gym, and I think, and I've had personal trainers who have trained me, you know, over the years, and I think to myself, like kind of secretly, like, I think, how do you could be making so much more money if you knew what I knew. But I'm not there to educate people. You know what I mean? I don't sit there and try to impart my wisdom on everybody. But man, I've had a lot of trainers who over the years I think, you know, you could at least be in it takes work. I don't want to act like creating online content for online isn't work. I mean, it is work. It does take extra time to be able to do that. But I just know that the online fitness information space where you're selling meal plans and you're selling workout routines in I mean, there's even there's Even we all always joke about, you know, how only fans are a huge, you know, income opportunity for people nowadays? Well guess what, there's a lot of trainers who have only fans and Patreon and various different things like that, like they put their workout routines behind the paywall, and you pay a subscription, you pay $10- $20- $100 a month to have access to these things. So you know, Morgan, there's more than one way nowadays, to skin a cat and in everybody, not everybody, but so many people look at legendary when they haven't yet come in from the outside and they go, Oh, they're just teaching, you know, that must be an MLM, or they're just teaching how to promote Lagenaria. It's like, well, we can tell that you haven't been trained up when you say things like that you sort of open your mouth, and you remove all of our curiosity about how much you know. But my but but also, there's so many different places you can take the skills have you I know you're doing some affiliate marketing, I think in the make money online niche, what other ideas? What other things? Have you either already done it? Or can you see that it is possible to monetize? What you know, your information, or what somebody else knows, you know, through these core, four ways that we teach to sell information, courses, coaching events, or being an affiliate? There's so many different niches there's so many different products? Have you seen that? And does that excite you knowing that you're like holy smokes, I can do this digitally?

Morgan: Yeah, definitely, I haven't done too much in the field of personal training online type of stuff, just because honestly, there's like legal non conforming gyms when you work there. So I still take clients, sometimes just sporadically, because I enjoy training and I enjoy like, and I've built relationships with my clients, like some of the habits I had for a while. So a lot of times what happens with that is it can get very muddied with, like going from being an in person personal trainer to online, because if the gym finds out about it, there can be a lot of issues with that. Yeah, I understand that, though too much into that realm of things. But as far as being able to monetize, do a whole bunch of different things, even one thing that I've recently started to do and just started to look into and get like a plan in place for is people. Like, even if you're just telling them basic knowledge about something like they will pay to learn it, if they're truly serious about learning it. And they're serious about learning from you, someone who's been successful. So like, I am promoting or like guests, creating content around like the make money online niche, and, like, I have so many people reaching out to me that it's almost like I don't even have the time anymore to respond to everybody in depth and like, truly give them the amount of information that they're wanting. And like I want to be able to do that. But it almost feels like there's not enough time in my life to be able to put as much attention into it. So I've actually started to piece together and plan out a way for people to schedule a call with me. And if they're truly serious about naming, then they'll pay the 10 bucks that I'm going to charge to learn the startup and learn how they can progress and get started with making money online. And I'm offering it as this will take precedence over the DMS not to say still respond to my direct messages. But if you're really wanting to learn and you want to basically skip the line, then schedule one of these calls with me and I'll hop first and foremost before anybody else. And the DMS will come later and you'll have to direct messages. 

Dave: I love that. And it's a problem. Problem. You know, it's so interesting, you know, we always we think that we think that like getting rights and making money or whatever, like we're gonna get to a certain point it's gonna like our problems are gonna go away, but it's like, look, I mean, even six new problems look, I mean, you're you're having a hard time keeping up with everybody. It's just, it's We had a gentleman last week bill on military man. And he said, Look, gentlemen, it's when they're my challenges and some of you just haven't learned to love your challenges enough. You haven't learned to love your challenges. And what I just heard was you take a challenge that you had, and what a beautiful challenge to have. What a beautiful thing it's like when you start to find ourselves complaining about and having too many leads. We know we need an attitude adjustment but That's just you know, it's very easy for us to complain about things we get into these moments, like, but what you did was, you found a solution for it, you found a solution or you didn't let the comments and the messages overwhelm you from TikTok. You said, Hey, how can I qualify people more, because that's ultimately what we need to do when we have become the hunted, which is what we promise to teach you how to do. We can't promise to teach you how to know how to become a millionaire, that's an income claim, you can't legally promise it. But I can promise that I will teach you how to come to hunt rather than the hunter. And what you just said, right, there was that exact reality that manifested, you went from Hunter, hunted, right? You went, now you're being hunted by people. And once we get to a place to where we're being hunted, our job becomes different, we now have to qualify people who are going to use our time, because I don't want to be responding or on calls with people or, or even responding to DMS or comments that people who are not qualified to care serious buyers who are not, who are just trolls, right. The job now, as a marketer, as somebody, even in society, we qualify people, which means that we give people small task assignments, or, or choices like you did, here's $10, if you want to talk to pay the $10. And very quickly out of 100 people, you realize who the serious ones are, and it's gonna be two to five people. And at first, you're gonna go, oh, man, oh, where's where's the 100? Right, but what you are at first, you're going to feel attendance, you're going to feel an internal poll, to want to go back into a mess with all 100 people, right? That's why nobody wants to niche down, because we're afraid that we're going to leave people out. But when we're talking to everybody, you're talking to nobody. So instead, what you just did was you, you gave yourself a professional, but you gave yourself and your time, that the respect that it deserves by qualifying those people like you did. And now, those three to five conversations are probably going to take up more time than you even planned before. Right? So it's not like you're not going to have to invest, what these are the people that want to buy. They just, they got a question or something. And now guess what you do two days later, or the next day, you do the same thing. And that's how you build a business is you actually funnel people in, you make it very easy for them to just hit a Like button, that's the top of the funnel where it's easy to come in. Okay. Then as the funnel gets smaller and smaller, we make it more difficult or we qualify them more, so they don't waste our time. And that's what I think a lot of our marketers here in our community have not, you know, it takes a while to realize that, that I have to, at a certain point, start worrying about people wasting my time. Would you speak to that? I mean, there's gotta be a reason what I just said has to be whether it was you mapped it out in your head with exactly the same words or thoughts. But was it about you for respecting your time and also respecting your time as well? And what was this all about qualifying people better? So you didn't talk to time wasters? Is what I just went over relevant to the process that you've taken? Did I explain that? Well, in terms of the thought process that you had?

Morgan: Yeah, definitely. 100%. And like, it was basically taken out of my brain and put into words, because honestly, I was sitting down talking with my dad about just like, all this stuff that I'm doing. And I was like, so excited that I had all these leads, and like all these people that I was getting to talk to, and hopefully help out. And he said something that sparked this idea in my head about, like, I always knew time, my time is valuable, and like people that are serious will pay for your time to learn from you. But I was just like, so excited about getting started with it. And I was like, Oh, I have all these people and maybe all these people will, like, invest in something or be a buyer or whatever. But my dad was like, okay, great that you have all those leads, and I don't want to put it down or on it. But like, Are these people actually going to end up buying or are they just wasting your time? And I was like, that's a very good point. And like he is a business owner as well. So he has a lot of  experience and knows those things like if people want something from his business, he's not just gonna go meet with them for free and give them all this information like you have to pay to get stuff from someone's business. And that's just how it is. And so, yeah, what you said is like, literally, from my brain to words on why.

Dave: Glad I'm in alignment with your dad. So I want to give you the next step, right, because the next step is doing those group kinds of calls. So, right, because your time eventually is going to run out. And this is what I love to talk about people that are taking action, we can coach you, if you haven't done anything, there's not much we can do, right? We see the people in the comments. And, you know, I do have compassion for those of you who are not able to get started or you're feeling skeptical, or you're frustrated or whatever. But folks, listen, remember, this is entrepreneur school, this is not employee school. Okay? This is not, I'm not the CEO of Walmart, and we're not going to and I'm just listening, hear me out. I know, this is tough talk. I know, this is what you expect from your employer or whatever. But remember, I'm not your employer, I'm not your boss, you hired me to be a coach. And what I'm here to tell all of you who are listening is that this is going to be hard. It's going to be things that you didn't expect, if you're if you're frustrated, or it is it is I talked about this on the decade in a day, the other day, this is for all the people who actually are investing in their training, going and going through the blueprints, and learning how to do this stuff, learning how to set things up. Right, I said on the deck in the day, the other day, I said, initiative is greater than entitlement, right? Entitlement is what I had as an employee, you know, I expected certain things from my employer, I expected, you know, that if I was, if I showed up on time, I was gonna get paid. Well, as the business owner, I can show up on time, every single day, come and see my chair. And if I expect you to buy from me, I'm gonna be very broken. But as I take the initiative to provide value, I take the initiative to try, you know, we have a lot of people who say, Well, I'm I'm failing, or it was a scam or whatever. And they didn't even do anything they didn't even try. Didn't even try. You know, I went to many people who owned the blueprint, we had a mastermind, and there were a bunch of people sitting in the room and some didn't know where to start, didn't know what to do. And I pulled up the business blueprint. And I know that the exact questions that they had, they were answered in exact modules right there on the page. You know, and that's where the initiative is greater than entitlement, you know, to take the initiative. Also, I've got a question. Okay. Let me take the initiative to try to solve the problem. What skills are examples of things, Morgan, that you're doing? That maybe, for example, is a test, like you don't don't know how it's going to work, or you didn't know how it was going to go. And you were this close to not doing it. But you went ahead and did it anyways, and realized that there was no really even no blood, sweat or tears involved in it, it was just a small mental hurdle, or even maybe a large mental hurdle that you had to overcome. Talk to us a little bit about your initiative versus entitlement and how that might apply to your journey so far. 

Morgan: So there's a couple things honestly, that I could, like, relate to that and, and put towards an answer for that question. But I know right at the beginning, when I was first trying to like, get everything set up, I was trying to figure out what I wanted to promote, what I wanted to do, how I wanted to grow it. I knew I wasn't necessarily wanting to go with paid advertisements in the beginning, because I just did, like the financial risk of it just like, so much in it not working. So I was like, Okay, well, we're just gonna have to go organic, and run with it and see what happens. And in the beginning, honestly, I've had a lot of experience in social media, I used to do YouTube and like, through that really pretty well when I was a lot younger and like I had a lot of knowledge and research done on algorithms, social media, how it grows different platforms and everything. But in the beginning of everything, you have to just keep going and being consistent with it. And there were days where like, nothing would blow up or nothing would get views or comments or any type of engagement. I'm like, Okay, well maybe this is just not like the niche that I should promote in or maybe this isn't for me or maybe it's not good But then you collect yourself and you realize, and just from what I've learned is like, you're starting out with a new account, you have to just keep posting and being consistent, because it's not like, your account has been there for years, and it's flooded different areas of the platform. So that's just something that I've learned that the more you post, the more you're consistent, the more you stay true to what you have that gut feeling of like, this is what I want to do. And I'm going to make it work no matter what, then like, just keep pausing to allow yourself to get embedded into the platform, basically. Because if I post one video, and I don't post again, because didn't blow up, well, I'm not gonna go anywhere, because we're gonna see my face again, like, I might get 200 people that see a video of mine, and they see my face, and then they never see anything again, because that one didn't perform well. And I just gave up. So I think that answers the question a little bit.

Dave: But well, you can't, can't get anywhere unless you are actively working in your business and doing every day. And I hope you don't mind that I do this. But I was going to try to protect your information there. I've got your account pulled up. Can you see this? I'm hiding your sensitive information there. But June, look at as I go through, these are just simply your logins to our bathroom. Okay, and you've got your business up and running, look at this folks, every single day.I mean, we don't have to get into every single one of these login attempts, what you're doing, but my point here is, is that you are engaged, you are like engaged, you're not, you know, disappearing off for weeks on end, or I mean, you're looking back into our back office every day to either watch some sort of training to check some sort of, you know, statistic or something. And you're from what the evidence shows, plus you've invested in your education, you've bought the blueprints, you've done all the things you're taking advice from your dad, like you're sharing humbly with your with your with your dad. So somehow you're finding a way to communicate humbly and asking for support. I mean, I see so many people every day with all sorts of different levels, or all sorts of different levels of participation. What's your viewpoint on if you're going to be successful with this? What is it going to take like from the day to day, as well as the long term commitment? Like how do you see it? What are you saying to yourself right now? 

Morgan: Well, I am someone who is like a very big planner. And I found that it can be good and bad, especially with this because you can plan for something, especially in the online realm. And it can completely just crash and burn and your plan just goes in the trash. And you have to then figure it out, you have to solve the problem that didn't necessarily go to plan. And you have to then create new steps and like, it's just consistency with everything. And like knowing that for me knowing that, even if it didn't go crazy or blow up in the very beginning, as long as I continue learning, and I'm continuing to research how things grow because platforms, especially tick tock I've been learning will change their algorithm. Like you never know, they could change it every week, they could change it every day, they could leave the algorithm going for a month, like it literally is always changing. And so if you are stuck in a year ago of how tic tock was a year ago, and you're not up to date with how it's working now or what's being pushed now, there's always a way that no matter what your niche is or what you're deciding to create, there's always a way for it to be able to blow up and be promoted from the platform itself. You just figure it out and research it and learn it. So I guess like my best focus is like just learning and staying up to date with what's working And, like realizing that and taking either mental note or physical note, I'm a big note taker, and I like to write things down and see it in front of me of like, what hasn't hasn't worked for me. And so all the DMS and everything, yeah, it worked for me for a while. But now, I have literally like, probably three or four hard scrolls down my DMs to get to the bottom of the amount of people that I've talked to, and honestly, probably a fourth of them is that have actually taken action and started to learn what and what I've told them. So a lot of it was, even though I'm excited, and I'm happy to help people, because I truly am, like, someone who just wants to be able to help as many people as possible. That's why I got into personal training, but it is a waste of time, especially if you're putting all that time into it. And then like, No, that's okay. Just like they don't respond to you, or they're not taking to heart what you're really teaching them that could change their life. And so just learning from that, and learning, okay, well, now I have 10 times the amount of people that I had in the beginning, and yet it's still exciting, but it takes a lot of time, and I need to put some more value to my time. So just from your own experience and others.

Dave: One of my favorite things to do is design my business and design my life. And I never thought that was possible. But today, my life is exactly what I want it to be every minute spent doing exactly what I want to do, and who I want to do it with. And that takes some time to get there. But it all but it really is about what you just sit designing my life in designing my business. And a lot of us don't realize that we have that freedom when we start this that if something's not working, we can change it in design and it works for us, you know, here's a really simple example. Well, I've got kids and another job. So I do this from 8pm to 930 every night. That's a very simple example of how you're designing your time, you're designing your schedule. There's so many more ways, so many creative ways. And one of the reasons why I love marketing so much is because I'm constantly on a mission to try to see if I can do something easier. Or if I can do something simpler. Or if I can get a bigger result with less effort. I'm constant because I've already discovered the big life secret, that money is not attached to time. That's the big secret I discovered several years ago that a lot of people still believe that an honest day's work for an honest day's pay. Bill really actually believes that that's how the world works. It's not how the world works. That's how you're, that's how somebody taught you that their world works. But that's not how the world sees the world works in ways that a billion are seldom going up another billion 24 hours, or 3 billion, or five or 10 billion. I can make $100,000 in a day, more from the internet than I have. Right? I can also make $10 a day if I choose to not take the initiative, ask the questions. How can I work better? And Morgan? What I see is just what I see. Folks will run into the first challenge that you know, say it's like setting up the funnel builder or something just lay down just lay down and just say I can't get through this I'm just and I don't believe that they're lazy people I believe that they're bad people but what are you telling people out there? Who because this is not just in Legendary? I have a family member who's a coordinator with a university and they provide the education and so forth in the students behave the same way there. So it's not legendary, not online programs, human beings behave the same way no matter what sort of, you know, thing they're going or or doing. It's hard for humans to just follow through with things and not to so what are you what are you? What sort of things are you saying to people that are not shaming because I don't want to shame people. I want to teach people but we got to shake them a little bit and we got to let them realize and give them some straight talk and say ain't your boss I ain't your mama in this is a different game in your gob. 

Morgan: Yeah a lot of people I feel like just aren't necessarily like with the mindset of problem solving or figuring out something on their own. And like that's not to their fault. Or maybe they don't even realize that's how your mindset was wired. It's just a way that people are raised or how they grow up, and their different life experiences literally molded and shaped how they act, how they respond to things. It's literally how their mindset is wired. And it's not to say like, their, the way they were raised was to the fault of their parents, or the guardian, or however they grew up. But like, our mindset can change. We just have to, it's almost like, I like to be very blunt. And I think about like, has like blinders on. And they just can't even see, their mindset is one way and they could be so much better off if it were a different way. But it's like us and I was just shaking them. Like if we shake them, maybe those blinders will just fall off. And they'll be able to see like, oh my gosh, I've been living in this state of almost hypnosis to the mindset that I've had my whole life. And it's time to like, hello, Oh, snap out of your hypnosis. And like to change that mindset and just do a complete 180 and go the opposite direction. And like, I've been fortunate enough to have parents that have taught me like, problem solve, like figure it out. And like not that they didn't help me with things, but like that was there helping me and showing me how to problem solve how to Okay, you want to go buy that new toy at 10 years? Well go clean up some rocks from outside, and I'll pay you this much. So you can go buy that toy. So like little things of like, okay figured out how can I get this toy? Okay, well, I need to make 10 bucks so that I can go buy this toy. Even growing up having that little tiny teaching moment ingrained in you. And like I said, I'm so fortunate to be able to have that. I know that a lot of them haven't been able to have that. And that's not to their fault. Now being able to have those blinders off real quick. Let me figure it out. And let me solve that problem. It's just, it's a whole mindset thing. And I know that's talked a lot about within, like the training and everything legendary, which was just a reminder for me whenever I went through it all, but it's all in your mindset. And it's all just being able to problem solve and figure it out. I wasn't honestly 100% certain about starting to build a funnel, or an email list. When I first started, I was like, this crazy. And I was like, okay, but I don't know, I did the blueprints. And I know within the blueprints somewhere and the deck was in a day, I remember they showed me how to set it up. So I'm just gonna go back, take a little bit of extra time, rewatch, and even, I honestly had the decade and a day replay on one side of my screen and my funnel ready to get set up on the other side of my screen. And I would play, I would watch a step, I would pause and I would apply it. And then I would play again, pause, take the step and apply it and like you just have to figure out how to follow steps and problem solve. And like that's really it can work in anything in life.

Dave: Yeah, it really can. And there are no rules about how you learn and how you apply. I also think sometimes maybe we don't want to cheat or whatever. And it's like, there's no cheating, there's no, there's no rules. You know, there's a lot of people who I see come into our groups or wherever they ask, like, should I reply to people's comments, should I What should I do if they liked my post, and it's like, there are no rules, our education is is is is clear, specific, except in certain areas where we where we purposefully leave it sort of ambiguous because we have to have a little flexibility in you entrepreneurs and marketers have to have the You can't be so rigid. I Had a mentor of mine when I was young, just getting clean, said Dave, and he was trying to help me stay clean from heroin on a funnel. He said, Dave, you have a rigid person who is brittle, they flake, they break. You got to be flexible, buddy. You got to be able to adjust if you find yourself in a situation that's uncomfortable. You can't freeze up and go into analysis paralysis and do anything because guess what, you're probably going to have a needle in your arm here in the next hour. That was what he was telling me. If you are flexible, you have to if you're in a place that's uncomfortable that you're at you got to pick up the phone, Hey, I gotta go to the bathroom. I need to remain, you know, to where I can move I think and the same is true. I got to be able to go through us Section, I'm setting up my funnel or something like that, I need to not let it dominate and become rigid, but I gotta stay flexible knowing that, hey, there's no rules. And I can get this if I ask or if I keep trying, or if I rewatch it, or if I walk away for 20 minutes and come back, all these little simple self care tools are really helpful. That's why we try to talk about them a lot. But also, the, the, you know, the, the, the mindset is so important around this, because, you know, if I let something throw me off, and in, turn me into a spiral of self criticism, then where am I going to end up, I'm going to end up thinking, like the world was on Taiwan, I'm on top. And I found that the number one thing that can help us be successful outside of marketing skills is confidence, self esteem, confidence, because people believe you more when you say what you say confidently, that's where the word con man came from. I mean, because all these con men from back in the years were coming forward, they were they were so confident, they would open up their, their, you know, their, their jackets, and they'd have all the wares or they'd be doing the card tricks and you run into them in big cities, people were super confident on the side of the street doing these little things, but you get your ass took if you're not careful, right? So we have to use our powers for good, right? We have to use our powers for good, because people will live to us if we're confident people will listen to us if we're, you know, if we're direct. And so to believe that those skill sets working on that, in the beginning, overcoming your challenges and building up your mindset is actually more important than getting good at all the skills, because those are things you can learn any, anytime. Those are not particularly going to take you out. This will though do you agree with that? Morgan?

Morgan: Yeah, definitely.

Dave: So amazing. Last question. I only see about seven or 8000 followers on your Tik Tok? Do you have to have a massive following to start getting traffic leads and actually start to establish your business?

Morgan: Well, from my experience, not at all, either.

Dave: I mean, man, like like 10s of 1000s, hundreds of 1000s. I think that's how people define mass, if not, five to 10,000?

Morgan: No, definitely not. And I've had a lot of people even ask me that question like, Okay, I want to get started with this great, I don't have a lot of followers gonna be able to see success. And the number one thing that I tell them is what literally helps people grow on social media, maybe not so much on tick tock, because it's just about being good at both quality and quantity. But in general, on social media, your quality, and like your ability to push out quality content and quality responses to people will take precedence over the quantity of it. So I just tell that to people, it's all about quality over quantity. So if you have like, maybe 1000 followers, it doesn't matter. Because if you're creating that quality content, and teaching people like or quality will generate quality back to you. Because if you have 100,000 followers, well, maybe they just followed you because you had one video randomly blow up. But you have maybe 50,000 people that aren't serious quality leads contacting you and your time with them. But you could have 50 quality leads for people that are truly serious about learning. And then that's 50 people that are actually wanting to buy into that learning or buy into whatever you're promoting, versus just wasting your time on his 100,000 that aren't quality leads. So honestly, from what I've learned, I don't have 10s of 1000s. And I'm slowly growing there, but I found even in my times, I'm like, Oh my gosh, it's not growing fast. I want to grow faster, it's not so much about growing fast and about a huge amount of following because at the end of the day, if you are growing a little bit slower, what I found is you're creating a community that trusts you and that are actually staying there with you to learn from you. And so that smaller amount, that smaller community, will continue to grow and you'll get more and more people but it's okay if it's a little slower because you're creating quality first and establishing that good quality foundation. 

Dave: That's true. That is so true. There was a concept or maybe worse or something but it was a good theory. And I think it proved the point. Several years ago, there was a thing called 1000 raving fans, you can build it there was somebody who's who is talking about that a lot. And I tend to believe that I tend to believe that you can you can build a business with less than that with with a couple of 100 dozen raising raving fans. You know, I think we put too much value on vanity, I think we put too much value on numbers, how big are they? My followers are not? Followers are not. You know, we start to just again criticize and compare ourselves to others, instead of leaning in and focusing on those people who are listening. And that's one of the things that I agree with Gary Vee about? He's been saying this for over a decade, even if you got one person on even if you got one subscriber, right, you got one person who's listening, give everything that person, because how do you do it for that one person is how you're going to do it for that 1000 people in that 100,000 people. And I see a lot of people who think that, you know, well, I'm going to do it a certain way. Now we've got 500 followers, I have followers, and then when I have 100,000 followers, then I'll be somebody different. Like that's not how it works. You become the content creator and marketer that has 100,000 followers before you have that 100,000 followers, you act as if you already have that, and you deliver content as if 100,000 People are watching it, if that's what you want. And I see every comment that comes through. He disagrees when I say I think it's that your mindset is more important than your skills. Well, here's the good news is go out and create results and come back and be a guest on the show. And you can have the limelight and you can tell us how it is. Right now, though, based on 10s of 1000s of students that I've worked with over the past over 10 years. I see people's mindset taking them out every day all day, if any one of you inclusion isn't careful about your mindset, don't you want to just like it's taken me out before, we gotta be real careful about how cocky we are about what we think or believe is true and right about this business, because capitalism has a way of knocking us right off of our pedestal. But, you know, I, I really, I really hope that everybody hears this one thing and anything else today is that quality versus quantity, not. But I love how you said it. Morgan is the if I've got one or two followers, to give them everything that I got, let me give them everything that I got, instead of the 10. Or, or thinking that I need 10,000 or 20,000 Before I can really show up and I can really give everybody the best. That is a lie that we tell ourselves. That is bullshit, right? And it never that is the fantasy, you know, success at its best. We have to somehow figure out a way to begin to become a successful entrepreneur, in our mind, before we actually become physically, because we attract like, like you said, what we put out there into the world, we put out quality content, we are going to attract quality responses in quality people. But if we're putting out crap, we're only focused on and that's a hard pill to swallow. Morgan, that people say, Well, my TikToks are not taking our contents, not taking it off, take it off, we'll just say it sucks and it needs to get better. And that's okay. That's okay. It's like we're so afraid to suck at the beginning. It's like it's okay just to suck. It's okay for your content just to suck and not be good at the beginning. And we need to give ourselves permission while training our brain to become successful entrepreneurs, meaning that we sort of begin to act as if we're already successful. And that's a different thing, right? Because we're managing reality and we're managing what we want to happen, i.e. our vision. That's what this is called, that I'm speaking, called your vision. And if you're not out there every day speaking your vision confidently not arrogantly. But confidently. It doesn't matter if you have 100,000 followers. Probably not going to take much action because they're already sniffling. You sound or seem skeptical about what you're doing. Double whammy They're gone. So we have to pull up about that quality in what do you need to feel confident? Well, each one of us needs to be a little different to feel confident. Some of you need to have every single piece of information and perfect before you can sound confident. Well, that is a recipe for failure. So if that's you begin to work on that perfectionism. Others are a little bit more flexible, willing to kind of take and put some things out there. And then there's others who are maybe like Morgan, who are a little bit more flexible and a lot more willing to try new things. And that's okay. Just need to get ourselves some form of stability. Where we realize that I gotta put out quality stuff. Regardless of the response that I get, I need to begin to cast my vision, believing vision, actually begin to speak my vision, because guess what, if I don't believe what I'm saying, nobody else is going to believe it either. And that's the tightrope that we as new entrepreneurs walk and that's why I say it's a mindset thing. Because I have worked with broken funnels, I've worked with shitty funnels, horrible bridge pages, landing pages, that's hardly said anything at all over the past decade. But as long as the content that I said, spoke, taught, educated or entertained people with previous knowledge of getting it, as long as that content was on point, and created enough curiosity or value, they would win to the funnel, and they would go through the process. But if that content is at the end, that's why affiliate marketers or our original ads are so important, because that's the first touch, that's the first thing they see or hear. That's why you as an affiliate, it's your, your the first thing they see or learn out there about a particular product, but more importantly, what if they've already seen that before it is your attitude and energy? It's going to stop them as they're scrolling? Right? That confidence or something that you say something that's quality that you put out, versus all the other lackluster content out there? You believe what I believe it's actually easy to succeed out there, Morgan, because mobile phones are willing to do the work. I do.

Morgan: I mean, I certainly wouldn’t say easy, but it's achievable. Your whole mindset thing I know, we just keep relaying that over. But that is literally the number one thing from what I learned. I can also just speak for anybody that is also a perfectionist and like, isn't like to their true nature isn't very flexible time. And I truly am someone who has been a perfectionist likes plans and doesn't like when plans change or like I wasn't asked. But I learned along the way and for years of just growing up and like I'm 22. And I don't have like all of these years under my belt yet. But I've learned to be able to turn off that perfectionist button, a light switch basically and just be able to be flexible, like I've had to force myself to be flexible. And to realize that my level or my view of perfectionism isn't going to be the same as everybody else's. So I could put out a video that I'm like, oh, not every single millisecond of it is exactly perfect the way that I want it to be in my eyes. But to almost everybody else, it could look like an extremely amazing quality, good, perfect piece of content, because they're not looking at those little miniscule things that I'm noticing. It goes back to the same I tell my clients to in personal training, you are your own worst critic. You're the one that sees your body every single day. And so the little tiny things that you're picking out that you don't like or that you want to change. Someone else sees it and likes it and I have to tell myself that too. There's days where I'm like about my body or I hate this about my progress in something but like no one else sees it. It's just me so you're your own worst critic, no matter what it is that you're criticizing about yourself.

Dave: You know, one thing that I've started to do over the years as I've really kind of learned about how hard I've been on myself and how hard others have been on me to in life in certain periods of my life is really really try to be gentle with myself, you know really really gentle with myself because I think our biggest when we talk about mindset, and I absolutely continue will will go to my grave with your mindset being the most important and most difficult thing. Come. You know, I've talked about the mechanics and the dynamics here for nearly a decade. And in this industry, everybody thinks that what you have to have what they need is the mechanics, it's like, well show me how to set up a funnel. I just need somebody to sit down with me and, you know, help me point and click step by step. And there's somebody watching this right now. That's exactly what I need. And it's like, that's, that's available, we can email us and we'll do that for you. Drew is one of our marketing coaches, and you can email him Juru at legendary marketer.com. And he'll get on for a small fee or a reasonable fee and help you set things up. But also, what I encourage you to do is learn how to set it up yourself. You know, I'd love to sell your coaching and I mean, I we could sell coaching all day long here, you know, and we do we just prefer to push people into our video programs, because then they gotta learn how to do it themselves, you know, and everybody thinks they need the mechanics until they are face to face with those dynamics, meaning that mindset and all your limiting beliefs. Your mindset can get you through city set up funnels and learning new skills, but your skills can now be overcome by a broken mindset. It can't do it. I've seen wildly skilled people who I mean, they can overcome their limiting beliefs or their addictions, you know, they self sabotage. So this mindset piece is the big piece of the iceberg that we don't see. And nobody talks about it. It's one of the reasons why we talk about it so much. The reasons why I challenged let me show everybody this because I also want to shout this gentleman out. Troy Troy award over the weekend was inside of our legendary business blueprints group. And he said about giving up on click funnels and going to LeBron and other sites. I have been trying for three days, set up an account and can't get past the second page HIT button to make payment and says I didn't fill in the username and first step. Go back and it's always there. I have attempted at least 10 times the last three days and can never get a hold of customer support ideas, please. Now, simply trying to bike funnels, he's not even inside setting it up yet. He's just trying to buy it. And something is wrong. I know what it is. But what I do know is that we refer people to click funnels every day, here at legendary by the hundreds, they've got 100,000 customers, they're good at converting sales. So I had a feeling that it could be on the side. And this is a mindset about to give up. Okay, there's no sizzle. In this. This is a mindset thing about difference. Remember, this is a legendary business blueprints member too so I took it upon myself to come in here and talk to Troy. Roy never heard of a person not being able to sit down and buy ClickFunnels, they have over 100,000 active clients and we send clients every day who sign up with all due respect. If I were you, I would at least consider the fact that I might be on your end instead of running away from problem solving. Don't complain about it. Don't tell anyone how hard it is, just figure it out as long as it takes until you win. Not Click Funnels or anyone else. Don't give up and don't complain publicly until you win. Then go tell everyone how you overcame the challenge and how you can help them overcome it too. Because that's what entrepreneurship is all about. That's how you make money online or move on to the next one. The next one, I believe in you and that you say this right? And he came back he said wow, man appreciate the pep talk. It's a mini meeting with the owner of a multimillion dollar company to reach out for advice and encouragement. Thank you for showing me if legendary, you know, average Be Legendary and I just said look, I'm no different than you are someone who believed in me. I'm simply passing that on and thankfully getting paid for. But here's what's most important. The next day, he comes back in and he posts in our business blueprint regroup. A small relapse, and this afternoon went back into making excuses for something that wasn't for me instead of putting my head down and powering through with resolve that I can overcome that obstacle. Dave reached out with encouragement and belief in me to get my head right and back in the game. Nowhere else where you get support like that. It's just punctuation for me that markers of progress Um, they've allowed me to achieve F ledge F average. So why did I share that with y'all? We'll wrap up here in just a minute. And we'll let Morgan go as well. But I thought that was important and also wanted to shout out. Because Charlie was right in a certain scenario that many of us are in every single day where we're having some challenge, and we're about to give up. About to give up here. The cold, hard truth that nobody's told you before, is nobody really gives him worlds a cold place, the world is going to move on and they're going to buy from CES, nobody's going to come and rescue you. Nobody's going to usually urge you even, I can't encourage everybody. But when I see something like that, I'll come in, and I'll take time to respond if I can. And for me, that is the greatest gift that somebody can give an option is just to believe in them. It's just to encourage them. And that Troy and not not a skill thing, he probably is a skilled, professional or tradesman, I would think he's probably done a lot of things in his life that he's good at and skillful at. The mindset thing, and you always know, it's a mindset thing, when somebody says, I'm about to give up. It's fine. What do you tell me? Just give up? Right? I mean, a lot of us, we come and save us, and we want to be the victim. So we're always like, I'm about to give up. Because we, when we do that, usually people come running. But we got to stop doing that. Stop doing this wrong, people are coming to run, try jumping into enroll in a program, where I gave them some real talk and responded to it. He could have just as easily Morgan and you know, this too, you've probably come and confronted clients, he probably could feel a bomb out of here. But he took that in. And that's what this is all about. And you know, thank you this morning. I know I ran on those examples and so forth. But things were shedding light on that morning, Morgan and reminding us how important it is to, you know, stay mentally sharp and strong and work out our mindset as much as we work out our physical body. Yeah, yeah. And the final word goes to you, what would you like to leave people with this morning.

Morgan:  I'd honestly like to just say that, that whole thing of your mindset and working out your body working out everything goes all back to why I named my, basically my business wealth beyond boundaries. Wealth is in so many different areas. And if you're just focused on wealth in the financial aspect of what the world has created wealth to look like, then yeah, you might get a new one. But you could be really suffering physically, mentally, emotionally, spiritually, in every aspect, except for that financial and like finances, won't. Everything. Yeah, they can buy a bunch of stuff and everything. But you have to work on those other things, as well as your actual wealth to be thriving and be successful and just be living truly the way that I live. in all areas, being healthy and strong, and just living wealthy in every aspect of your life.

Dave: Yeah, yeah, it's interesting. I agree. So often, we go to do just not physical fitness, but we, you know, we neglect all those other parts of the emotional, the mental, and even the spiritual side of coming on Morgan, tell your pops up and come back and see us for round two, if you would. Yeah. Thanks. So all right. We'll talk to you later. My friend. Wow, you know, it never is. You know, it never is. It never surprises me. It never is. I'm always in constant awe of the people who are in this community. And no, one of you is mean to this community. And I know that this is a little bit sometimes can get a little bit rough around the edges with things that I say and it may feel like it's coming across in a way that I don't care or way that I hope it does. Because for each one of you, I want nothing but the most success and the most happiness. When I meet you all on the offensive. Can you tell me about, I mean, you know, a lot of you have become my friends. And I've tried so many different things over the years, you know, to try to encourage and empower others. And I think just sometimes now in my old age or older age, I just, you know, I just shoot it a lot more direct. And so if you're if you're new on this show, and you're just kind of listening in and tuning in to some of the things I say, and we say every morning, like before, I did just take it in, just sit with it for a minute, the way that I look at things to decide whether I need, just like, I need to gently ball that right down on the table and not eat. Or I need to really take a look at it. If it does a little bit. If it does move my stuff on my gut a little bit, or makes me angry. Sometimes I need to take a look at that. Because I know that I haven't had a whole lot of people in my life, who have been willing to look me in the eye and tell me the truth, even when it was uncomfortable, even when it was ugly, even when it didn't even when it made the Messer bad. And so I also feel like I'm at a place in my career, where I'm okay, just give it to you. How I think that it is and if you like it cool, chill, stay. Let's grow if you want peace. There's so many gurus and goblins out there. We can all find exactly what we're looking for. What we're looking for here is not average. It's Legendary. We'll see you back here tomorrow. 

How to Grow A Huge Following On TikTok

Below is the transcription for this episode:

Dave:  What's going on my friends? It's your boy Dave. Good morning. It's Friday So what is going on today, my friend, I'll tell you what's going on today is we have an introverted stay at home mom, who gains 90 to 5000 followers in three months. That's what we got. Kayla, welcome to the show. We are live now.

Kayla: Happy Friday!

Dave: Came on and I and I and I and I scared the living crap out of it. I was like, we're alive and she was like, and I was like, No, we're not actually live yet. But we got 35 people so far. Yeah. Hi. Welcome on. So what's up? How did you like what you were looking for? Tell us a little bit about your story and where do you live and why did you want to come join us in this crazy world of internet marketing and all that good stuff?

Kayla: Um, well, I'm in Missouri, and I became a stay at home mom at 19. And I knew that I didn't want to send them to public school or to daycare or anything, so I'm like if we ever need to get that extra income it's gonna have to come from me. So I don't know. I searched for a long time. The only thing I could ever really find was direct sales. And I knew I wasn't gonna go from house to house because that's kind of what that was back then. And then in 2015 I was invited to a Facebook makeup group party thing and I found out that she was in direct sales. I was like, Oh, well, this is perfect. I can't find it so I don't find it and I wear makeup so this is silly. And I found a health and wellness company that kind of did the same thing. So I'm like, Okay, well, I'll just go from this company, to this company. And I made a few sales there too. And I actually was doing okay, but then I didn't know about self sabotage, I guess and I quit and I was like, Oh, well, this company's doing this too. So I'm just from there. I just kind of went from MLM to MLM. Never really doing anything. And so I'm like, okay, MLM is not for me. I have to figure out something else. I found Amazon FBA and I did that. I did pretty well with it. But then I was getting a bunch of customers sending products back for silly reasons. I couldn't resell them. And then I was getting a bunch of I think it was IPA claims or something from companies. So I'm like, This is too much. I'm not going to do this. I'm barely even breaking even so I went on YouTube and tried to find something again. I did find affiliate marketing, but it was confusing and I didn't really understand it. The email stuff and funnels. I'm like this. I don't understand that at all. And I found Etsy print on demand and again, I did good with it. I got sales, but you know, after you make a sale on Etsy, then I had to pay this. And then I didn't get paid until they educated me. So I didn't like the transaction, that transaction. It was too much and then I was rolling on TikTok one day, and I found somebody talking about the, you know, 15 day challenge. And so I signed up for it. And I took the course and this was in August, I think of last year. And I took it and I was like, oh, again, the email funnel thing that's too much I don't get it. So I was like, let's try.

Kayla: So I did. I don't know why I did it. This is silly. Why am I doing this? I don't want to send hundreds of cold messages to people today. I don't want to do this. And I was talking to my husband in March, I thought of this year and I was like I've gotta quit MLM once and for all this is not for me. And I'm like, You know what? I took that $7 course last year. Let's do it. And I didn't retake it. I was just like, if I think about it too much if I take the course again, I'm just going to quit on myself. Again. So I made a TikTok and I just did it. And now I'm finally going back through the course again. And that's probably to hear

Dave:  Oh, holy crap. That's incredible. That's incredible. I love it. I love it. So you know, it's funny because I was . I'm just reading and working on a copy of our, you know, of our sales, our video sales letter that sells the challenge and kind of all that stuff. And it's hilarious. I was just I was it was looking at this, this part where it's like, where it's like Shopify Amazon pitching load pitching lotions, potions and pills to your Facebook friends for your latest MLM or Bitcoin Ponzi scheme agency consultant, this that Amazon's shot up right I wonder if you remember that part in the in the sales video in I just wrote man this guy's got me pegged. I was the same way though. You know what I mean? Like I, I'm able to write that and talk about that and I think Brittany probably says I feel like she's just my autobiography. Oh my god for me too, though. Like, like, I am Hey, let me tell you something. Folks. If you're listening to this show, we will never ask you for money we will never like on the show via direct message. Do like for real stop responding to these people, you know who are messaging you stop giving people money over you know random stop buying coaching from scammers just we won't message you and ever ask you for money. I don't own any bitcoin so I will never ask you to get into cryptocurrency just FYI. Okay, so um so yeah, I'm that sort of biz op junkie and I can say that because I was an actual junkie at one time. But but but you know, I was a biz op junkie man. I was an MLM junkie as well. And I think it's just like, I don't think there's anything there's nothing wrong with it. It just shows that you're really hungry and like you really like you're made for entrepreneurship in my opinion. Brittany, if that's your autobiography, then maybe you really want to be an entrepreneur. You know what I mean? And don't stop, don't quit before the miracle happens. Every entrepreneur's journey is one of massive rejection, massive failure at first, massive hopelessness even that's what life is about. And I don't think we want to. I don't think we want to talk about that as much as the struggle but life is oftentimes about that, that beginning struggle, like when you're learning to walk, like you say, you're a mom. Remember when your kids were, you know, they struggled with everything, you know, we struggle with everything, but then we get it, you know, and then we live the rest of our lives and don't remember the struggle. So I really can relate to that. And I think a lot of people can, whether it's Amazon, the UFC, or the UFC, the UFC is another thing we had to print on demand. That's another one that I guess is pretty popular lately and just the print on demand in general, right, you know, like the, the selling the T shirts, but what was your What did you think when you started going through the train and look like if you're selling just nothing but low ticket stuff, you're not going to have enough profit there to actually ever build any real kind of riches or wealth like it's you might make some extra money but you're not going to do that click with you like what is your going through the challenge and go into the training about this information and in this business model that we teach here, which is more premium price selling information, courses, coaching and events or being an affiliate. Click what light bulbs went off and you're like, wow, that's this is so much better or smarter or whatever. Then MLM or then low ticket product selling?

Kayla: I did like that. I don't have to really spend that much time really even setting it up. I know what you have on demand. It takes a while to kind of do the designing and all that and whenever you do sell one I think I profited. Like four to $5. And so I'd have to sell a lot of those to even equal just the one 1000 sales that I have had here. So I just really liked that a lot. It's a lot less work and a lot more profit.

Dave: It is less work for more profit. That's true. I don't I don't have a problem with that statement. I gotta be careful because I can't make it seem like the spokesperson like this takes no work. It does take work. It takes hard work, but it when you compare it to, which is what you just did. You compare it to the other things out there. Both the setup but also how about the marketing, the chasing friends and family in that is so painful. It was so painful for me to do that and I just didn't know any other. I got into Network Marketing, which is MLM or direct sales as you called it. I realized there was a lot of networking they were telling me to do, but they weren't teaching me anything about marketing. And so I was you know, I was going around like it was 1915 and our business cards and putting signs in my yard. And even in 2009 or so when I got started it felt outdated then it had to have felt outdated to you now, in recent years, right. Plus we just recently had what we had with I don't want to make. I don't want to trigger the algorithm here to block this video. But y'all know what's been going on over the last couple of years. Writing really couldn't be face to face with people you couldn't knock on doors. So how do you view these skills and like a business like this where you can run it from the internet, you don't have to interface with people like just as a mom in terms of safety for your, for your family and in terms of just the you know, the difference of getting out there and prospecting in hunting versus be hunting versus being the hunted and people coming and following you on tick tock how much how much different or better is one than the other.

Kayla: I mean, I like it a lot better because I am really introverted. I don't really like talking, talking on the phone. So it's like a miracle that I'm even doing this right now. So I don't know I like it better, a lot better because like I said, I don't like talking to people that much. So it's a lot easier for me to really second, like really think about doing this but I'm like you know if I don't do it, if I don't get out of my comfort zone. I'm never going to be able to better myself. My business online and stuff like that. So yeah, I figured you could do it.

Dave: I mean, even if it's just for education, I just don't like it when people are like researching and doing their research about spending $7. I wonder if they research that much before they go get a coffee for a new coffee. Then usually we just walk in. It's just the information whether you use some of it, use all of it. It just amazes me that we're so hesitant as people to buy something for $7 Especially that so many people are talking about and it has to be good there's you know, people are still Why do you think we're so skeptical is because we've been burned in life. Why are people so skeptical? Is it because they just do it because they don't trust themselves? Like is it because we've done so many things in the past but like, what have you found that's helping people to be a little bit more comfortable listening to you and in following your recommendations and actually buying into your links and stuff? How are you dealing with people's skepticism? You know, I guess overcoming it or helping them overcome it? 

Kayla: Well I do just tell them to ever message me on instagram if they ever have any questions so I feel like maybe just being personable with them maybe helps. But I do have a lot of hate as well. So I just try to ignore it as much as possible. But yeah, I do have people like saying, Oh, you're a scammer and stuff like that. But, I mean, I know I'm not so but I do have a lot of accounts already pretending to be me. So that's also kind of hard right? Now trying to get those kinds of cancellations but TikTok doesn't care.

Dave: You're a rock star. I mean, look at that. You've got you've got people who are creating accounts, you know, sometimes our problems, you know, we get into the business and then we're like, I can't believe this, but it sounds like a pretty good problem to have. I mean honestly it looks like you know, people are really making moves out there. You are making waves if people are trying to, you know, trying to be you, you know it poses you because you have influence out there on TikTok and stuff you had said something a second ago. What was it that I wanted to comment on? Maybe the well I talked about somebody had asked the question about how do you go live on tick tock as an introvert. How do you get in front of the camera? How have you been calm? I mean, I don't think being an introvert is bad. I'm an introvert. I just get extroverted when I need to be, but I actually prefer to be alone and prefer to recharge and rest up on my own. So how have you overcome any if there was any I don't know. Maybe there wasn't any sort of shyness or anxiety or anything that you had coming up in you. That maybe was from your feelings of introvertness or whatever. How have you overcome those? How have you overcome that to go live? To shoot videos? What do you tell yourself? Just what does that process look like?

Kayla: Well, this is the first time I've ever been live. So I I've over thought it like the last two weeks, like okay, what am I going to say I practice like talking I'm like when I'm even nobody's going to ask me. I am used to just doing tic TOCs where if I mess up, just delete and restart. So I don't know I have always really kind of liked making videos. So that kind of came a little bit easy to me, but again, I don't like it, delete it and do it again.

Kayla: So overcoming this I just kind of I don't know just did it.

Dave: So you've not even gone live a single time on Tik Tok and you've got 92,000 followers on TikTok. Yeah. Unbelievable. Absolutely. Unbelievable. What do you think that is? Due to what you know, what do you think ? Did you have videos that went viral? What is the large follower count from?

Kayla: I'm probably just sharing as much value as I can. But I do think a lot of them have come from one video which has four million views. So I think that is where most of them have

Dave: It was nice. But you're consistently followed. You're consistently putting out something of value every day multiple times a day and you're, you're you're not what I get what I get. The sense is that you're not just trying to go viral. Like that's, that's what it sounds like. Could you talk a little bit about your mindset around that even though you have had a video go viral? And how do you deal with that guy? Again? Like what's your mindset around the long term? Or what are specific things that you're doing? Do you try to create videos to go viral? Like, well, what's your mindset around creating content?

Kayla: Well, I am just trying to share value, but I'm also trying to figure out how I can kind of stand out and be just a little bit different than everybody else out there. So trying to kind of be more myself, just kind of like, odd and weird, and just sharing my story of hiring my husband because that is something that I want to do so at the very top of my very first video that I have pinned, it says follow my journey. So I'm just trying to kind of be different and have something for people to kind of follow along with and see if I can do it. Retire my husband so

Dave: Well, I think that is an incredible story. And you know what, it's interesting because I could really just pull it out of thin air. It's just a goal. And I'm not saying you're not serious about it, but it's a wonderful thing that you can just you can talk about and man if you all don't have something that you can talk about, like that of why you're doing it. And I'd really, really invite you to consider it because Kayla, that is such a powerful, kind of, kind of, it's sort of like the video of my dad where I bought him the truck. Have you ever seen that?

Kayla: I'm not sure

Dave: Man, you must not remember that sales video because it's right in the it's right in the sales it was so long ago. Remember you got started then you joined a few MLM since then. But you know, that is like people. People want to follow and support somebody who's on a bigger mission. Somebody who's doing the mission to retire your husband is such a powerful mission and it's something that as a fellow married person, and as a fellow human being who has loved ones, I can really connect with that. I can really connect with that. And so, man, that is a powerful focal point for your content. I love it. And I would personally say just sure there's probably a lot of things that you can do. And you will figure it out. As you as you know as you test things, but I would focus more on just honing that story in and honing that why in and then practicing, you know, how do I communicate that in the most powerful way to people? And that's what really storytelling is all about. It's like how do I tell this journey that I've been on for the past couple of years, like wanting to retire my husband wanting to be a successful stay at home? Mom but I got pulled in all these different directions and joined MLM after MLM and now I finally discovered something that's moving the needle and I could feel it. I'm so close to that breakthrough of being able to, to actually realistically have a chance to retire my husband. I love that message. And I just hope that you'll continue toward that main focal point of your of your kind of whole entire business because and it's just something that everybody can, can can can connect with whether they want to retire their husband, their wife whether they want to, you know, buy, buy something for their for their for their mother or father, you know what I mean or take care of somebody who took care of them. It's such a powerful storyline. Whereas if your goal is to make money for yourself in a bigger house or something like that, like that's not really a powerful storyline that people want to get that people will rally around, you know what I mean? So, that's why it's not it's just it's such a it's such a that video that I have given my dad that truck is probably a piece of content that I've got, like the most feedback on, you know what I mean? Because people identify with that, you know, it's something that's like a real dream for people. People know, that's what life is about. Like they're like, life is about like That's good stuff. Whereas you know if you and I were out there on there and it was just like Man, I'm really trying to get this Lamborghini man this thing is going to just crush it when I you know, people are like whatever. So awesome. Awesome. What else are you talking about that's working really well, what other things have or what's not working well? I mean, I always love to hear stories of things that you tested that didn't work out so well. But, what else can we learn from you? Um, I don't think I'm consistent.

Kayla: Don't overthink things. Don't compare yourself to people. That's kind of where I feel like I always messed up before was comparing myself overthinking everything. Not staying consistent. This is the longest I've ever stayed consistent with anything. And even now, I even kind of took a little bit of time off when my brother came to visit and so I didn't really do anything at that time. But I just got back into it and stayed cool.

Dave:  Do you know your passion? Do you know Are you aware of when you start to have a feeling or have something come up that kind of triggers that sort of that destructiveness? Or is there a certain story that happens that you begin to kind of tell yourself or a certain anxiety that happens that you think Oh, I gotta have more money or something? I gotta, you know, is there something that you have identified that happens that gets you started down? Like a distraction on to something else? 

Kayla: I know I have seen like other people. They're like, Oh, I made you know, this many 1000 a month, my second month, and I'm like, Oh, well, I didn't make that much my second month, so maybe I'm doing something wrong. Maybe I should move on to something else. Or like no I gotta just stay consistent. Everybody has a different story. Everybody has different results. And I know that if I actually stay consistent with something, then they finally work and do what I want it to do.

Dave: And also, also, you don't know if they're telling the truth. That too, that's the other thing. I mean, you don't know the whole truth. Sometimes they might even show you a screenshot but you don't know that they really spent a bunch of money on advertising. This is why we have to be so careful who we listen to. This is a great example. And this is a great moment to talk about this and um, I just want to talk to everybody because I feel like you. You brought this up, you know this thank you for that. But, my friends, we are too gullible. You know, we're too gullible is what it is. We're naive or gullible. I am an entrepreneur, I'm a business, I'm a business opportunity seeker so I see opportunity and everything. If I walk in and see something going on, and they're not it's not a business I'm what you could turn this into a business. I mean, that's just how we think. And the problem is, is that we're so motivated and positive and gullible that we get on social media we get in that email inbox and it's thing after thing marketing pitches from savvy marketers, and we get sucked right in. We got to stop being so gullible, you know, and I do too. That's that. I mean, we call a spade a spade. We can't, we can't, you know, we can't BS ourselves about why we get distracted. It's not because other things are better opportunities or we can't make money with this. It's just because we're just distractible and gullible and we haven't built the muscle of focus and we haven't built the muscle of saying no to things, which is your most profitable word you'll ever learn to say. Because the S is not it is not a yes is going to get you a loan, Baroque, and then you're gonna wonder why where everybody went, where is everybody? You know what I mean? I was just, I just had all this money in this amazing life. So, but people will use and abuse us if we do nothing but say yes, you know, oftentimes, even our loved ones, you know, will take advantage of us. So we really have to learn to say no and see through bullshit, because, and that's why it's important to learn marketing so we can ask people questions. Well, how much money did you spend on advertising? Well, is that your gross number? Or is that your net number? Is that the total amount of sales that you made? Or is that the total amount of money that you collected? A lot of different you know, you know, there's ways that people make things seem better than they are. And the truth of the matter is, we have to stop trusting other people, more than we trust ourselves. What comes up for you, as I say some of these things, Kayla.

Kayla: Yeah, a lot of people just try and make things look a lot better than they are telling you hey, you can quit your job in two months by doing that, and definitely need to learn to say no, because obviously you see where Yes, got me it got me from this to this to this within seven different seven years. I made so much and that's what yes got me was a 1000s wasted in MLM companies and nothing to show for it.

Dave: So yeah, yeah. The truth is, and this is the truth to swallow. But this is the truth that we have to come to terms with if we want to be successful at this. Is that all those MLM that you and I were both in? We could have been successful if we had focused on actually finding it if we knew how to market better. But the truth is, you and I were both the same exact way. Okay. Your story is my story. But seriously, I mean, I was in skincare. I was in numismatic coins. I was using cell phone MLMs. I sold everything from lotions, potions, pills, and everything in between. The only thing I haven't sold is the fat wraps and the sex toys. You know what I mean? Haven't haven't sold those. Yeah. Those are great. Those are great. If they work, they're fantastic. I'm just a little skeptical. So, no, no, no, no, no. You know, it's like, we hate to say no, because we don't want to offend people or let others down. But yeah, when you get in and you start a business no is going to become your most profitable word. And it also you know, it also comes in to invest in friends. How is your family you know, how are you navigating family? How are you navigating your husband or anyone else? Who knows you and your story with businesses and how are you approaching talking to them about this or telling them or what do you not tell like how do you integrate your family and for instance, in your business how do those go together or not go together?

Kayla: Well, they have known my back and forth and this of everything, and this time I told my husband I'm like, don't tell anybody. Just let me do my thing. See if I can actually do something. And then after I started making sales, you know he got excited. He's like, can I tell them? I tell them? I'm like, Yeah, sure. You are. Well, my mom thought about it. I think she was a little bit of that. I didn't tell her. But whatever I did, she's like, well, save me money this time. I'm not gonna buy the court

Dave:  No. Want to make sure you got that. So yeah, so yes, yes. Don't tell the family. How many times have I heard that? I'll just show you know, like, sort of like, you know, yeah, I didn't, I didn't, I didn't even tell my spouse. You know, because we had done so many different businesses or whatever. It's funny, but now it's amazing. Isn't it Kayla? How quickly do families become supportive when checks start coming in with all the words that you said? One was as powerful as that to check that commission right. Just to convince people right sometimes you just and I think I think that's powerful. I think that's a powerful mindset that, hey, I'm not going to get into this business and go trying to convince my spouse and even explain myself to everyone as well. Isn't that a lot of energy? What I would recommend everyone do is something that I learned a lot later in my marriage and I wish I would have learned that a lot. A lot sooner, is to really go to my wife with some vulnerability and say formula. I've done a lot of things. But I want to try this as your love and support through this. But I don't want to just tell you to tell me I don't want to just support you. I also want you to tell me how I can make you feel loved and supported as I'm as I'm starting and launching this business. So now suddenly, you're not just and this is the value proposition as marketers and as wealthy people. We have to understand what gets people to take action. How do we influence people, right? Because when we influence people, and we learn these skills, persuasion, we learn how to deliver value, like really stack value, so people can't say no wealth comes you will become wealthy. If you learn the skills that may not be now maybe later, but you will become wealthy. And my wife what I learned was, I can't just take, I can't just ask my wife for something I have to make. What I'm giving her is more value than what I'm asking her for. It's such a tip , it's such simple marketing that I overlooked for so many years in my relationship. And what ended up being more valuable was me just asking my wife how I can make her feel loved and supported. That was massively valuable to her. Instead of just asking her for something, support me and sacrifice something that you're doing so I can build my business. You know, I flipped the script. I said, Hey, I'm gonna be doing some stuff. Certainly have your support. But what I want to make sure I do is while I'm doing this how can I make you feel loved and supported? Just flips the whole script on him and now all of a sudden? You know, I really started connecting with my wife a lot more that way in our lives. In marriages begin to so but yeah, I mean, for anybody who's listening who's having a hard time connecting with their spouse over this. Your spouse is not the enemy. You know, your spouse is the person who's been by my side throughout all this. And they actually deserve to go above and beyond to try to make them feel loved and supported as I continue on this mission of entrepreneurship, which isn't always easy. And that's a little bit different than my initial attitude towards my wife because I was like, You're not supporting me, you're not being and she was like, Yes, I you know, it's a simple question. You know, it's like, I'm asking you for something without giving anything in return. Most people are going to be resistant to that. You know what I mean? Even if it's a loved one, so yeah, cool. So anything comes up for you on that with the family thing or you agree with that or or, I mean, does that have worked really well with your spouse and besides just going and making money?

Kayla: I mean, he's always been supportive. He didn't like spending the money that we spent on all the MLMs. But I just always, since I do stay home, I don't really talk to anybody. So I've just always been kind of trying to connect some sort of purpose to something. I think that's why he's always been there with him and I understand that that's that's yeah, as a stay at home mom, you want that purpose? 

Dave: Right. It's crazy. How a weird society I guess just thought that, you know, that was for almost like, there was a time where we're where society really, really thought that that was nothing. And I can tell you with my wife and person after person that I've talked to me and I'm obviously not a woman. But I get that I understand that like you want to, I get that. I mean that that makes so much sense. And I will know you know, women and even some stay at home dads who have really truly built some significant income and who feel so fulfilled because they are able to contribute and help out in the household. So I know that that is happening for you in a major way. And I'm happy for you and your family for that Kayla, like are really doing a great job, keep it up, stay Legendary and maybe you come back and keep us posted on round two and tell us how you're doing here in a couple of months. Okay, you will and to do that.

Kayla: Practice going live.

Dave: Yes, yes or just come back and do your second live with me. I mean, you seem to be doing okay without going live but absolutely. See that next step. But at the end of the day, you know, I like to do marketing and what I like to do so I just also want to remind people that just because everybody says “go live” Kayla has built up a decent amount of leads.

Kayla: My email list is between 2500 to 3000 something like that.

Dave:  I mean, she's got a 3000 person email list. She's got a 92,000 TikTok follower count if she's never gone live  you know. So I love to prove the status quo people wrong, you know, the people who say that it's gotta be done in the summer there. One of the reasons why here at legendary we leave so much room for that personalization. You know, it's not just one way there's principles that have been true. We teach them in the business blueprints, we teach a lot of them in the challenge. There's principles that have been true for the last 10 years, but the platforms are slightly different and your story is different. So own it and communicate it in a different way. But you know, going on, not only weigh it Sure. Is it a way should you try? It absolutely should. If you try it several times, and you just hate it. You're getting results with something else. And double down on what you're getting results with. And I think that's one of the biggest like most common sense marketing principles that a lot of us overlook, and I see a lot of successful affiliates do this. I've seen people who have made a million dollars in our affiliate program and then stopped what they do. What we're doing, and then just went off and did something else and made any money. I'm serious, like, are actual people who have this happen all the time. So if you're not going to be able to continue what you're doing sense of doing something for a month or a week, find something that works that you can continue to do my friends said and pointed out Kayla, the comparison itis of looking and watching everybody else in believing every word that they say automatically just assume that people are bullshitting. So you don't have to get all up in your head like oh, they must know so I don't know. You know what's working for you. And I assume that other people are lying about their results so you don't go and get sucked off. sucked into some rabbit hole, you know, some real acid anybody here today because it's not always about getting uncomfortable in doing what everybody else is doing. If you have something that's working, it's different. In the long term, it's probably going to be better. Right? So we don't always have to do everything. Should you try it? Yes. Yes. But we don't have to do everything. Find something that's working doubled down on it like a son of a gun. What's an example of doubling down on it? Well, if you had one account you you went live a couple of times you hated it, it you didn't get results from it like you really tried to get better at like yo, this is not the results that this other stuff that I'm doing is getting double down on it, create a second account, create a third account, right? And just posting videos that would be an example of doubling down instead of trying to focus all of his time and energy on something that maybe isn't working and that's not within your skill set or whatever. Double Down. Do more of what's working, focus on email marketing more focus on writing. Focus on the skills and multiplying that across multiple platforms and multiple accounts. Are you repurposing on Facebook reels and Instagram reels and Pinterest as well. And YouTube shorts. Good. Did what I just said make sense? What comes up for you as I say that does that does that is it does that make sense? Is that clear? 

Kayla: I mean, that's what I've always done is just compare, you know, this person is doing this. So that's what I should be doing. So I can do it. But then I do what they're doing and I'm like that I don't want to do this. I don't enjoy this.

Dave: And it doesn't work. For you. It might not work for you. What somebody else is doing might also not work for you. So you know, Kayla, God, I'm saying this. Right and so everybody else who has this issue and we all do in some respect to figure out what works for you have to understand that what works what works for you the exact strategy whether it's just posting videos, not going live maybe going live is the thing that is it for you. Will go on. What do I do every single morning at 10am but it works for me, works for us. It's a content strategy that I enjoy doing. I enjoy it as much or more than the films. It's specific and unique. I'm doing it for our community. I'm doing it for a specific reason. And I'm not worried about a million other things, right? Because what I'm doing works and then I get into a routine and then it becomes a system. And now we've got hundreds of people who expect it to happen every day. Right? You see how powerful it went from 7 million to 20 million from 2020 to 21. And that was the second year that we started doing the live show every single day. So there was also some compounding that needed to happen to really get into momentum with that content strategy. Do what works. For you and assume that other people are bullshitting. And I think that if we really look at other people like those results that you're talking about, you submit a claim and are you getting the full picture or what are you lying by omission? See, for me, we're a big enough company that I can't lie about anything. I have to be able to substantiate every single claim. Anybody asked. Hey, can you tell if the cleaning is real or deceptive? I'd have to answer that. I can, but every Tom Dick and Harry out there will have to do that. Right. They don't have to do that. There's just nobody at all enough. There were they're not on anybody's radar. So you have to be skeptical about these people. You even have to be skeptical about other marketers in our community. Because we're marketers, we market and sell shit. And we have to, especially once you've got started here with legendary when you're going through the training and you're getting things set up. You really have to begin when you start to look at what other people are doing. In kind you start to learn from the community. We have to take things with a grain of salt. You have to watch what people are doing, not what they're saying. You know, because for example, if somebody says, Well, I'm not really doing this for the money, you know, I don't. It's like I've said it before, like, I don't really need the money, but I still like making money. You know what I mean? Like, I like making money. So there's no bullshit there. You know what I mean? There's no bullshit, but there's a lot of bullshit and half truth there. And I've heard that over the years I was a marketer who embellished at one time as well as a young person who thought that I didn't have enough success to be able to actually really have a story worth listening to. And I just realized that my small argument was just hey, I generated two leads yesterday or hey, I got this dog not to bark for five seconds or hey, you know, I got my baby to sleep for an hour last night, whatever niche I'm in or whatever my result is. I've always been in the marketing niche. So hey, I generated two leads yesterday. It's really shared with people. It wasn't that I generated $1,000. Let me show you how to get five leads. Let me show you how to get 10 leads. I started to really just both use my strategies and my personality but also talk about my results and worked in content instead of embellishing or you know, thinking that I needed to have this massive success story, Kayla, your success or lack of success, whatever you think is not good enough and everybody else out there listening is good enough. It's enough. Your income is simply being capped by your creativity, not by the fact that you don't have the content and have the content and you just got to stop bullshitting yourself and others and thinking that it has to be different or better. You just have to learn how to talk out what you're doing and you have in an authentic way, and people will clamor for you. I mean, even if you don't ever retire your husband, no, no, you will. Watching that journey is something that people will clamor for. I remember Sarah Rab she was the same way young young ladies are fat. She became an affiliate for Legendary. She was our fastest ever platinum affiliate but very similar, and had very filming videos. She films videos, kind of quit her grocery store job and wanted to help her boyfriend quit as well and people love that people love that that at home person next door, grind story and nobody you don't have to lie and always assume that other people are embellishing or bullshitting until they absolutely prove you wrong and even if they show you screenshots and all this stuff, remember there was probably cost and there was probably advertising there's probably other things that they're not seeing that other people are bullshitting we can ignore them better, right, Kayla? Yeah, so if we just assume that they're bullshitting, we don't have to put so much weight on everything that they're saying. So anyways, Alright, I'm done ranting and I'll let you go. I know you have kids and family and your business and everything. 29 man, thank you so much. Keep up the good work and come back and see us alright. Well, alright, see you Kayla. All right, my friends go and follow Kayla at hustle with Taylor over on TikTok. She's also repurposing on Instagram, Facebook rails, Pinterest and YouTube so you can find on all those platforms but you can start on tick tock hustle with Kayla, my friends. Today is a fantastic day to make it a defining moment in your life. And if you've been sitting on the Getting Started with a challenge or enrollment make today. What is it? June 3 2022. It's halfway through the year. It's literally halfway through the year, make today a defining moment and use this Friday as a launch pad to launch into the week that has happened and start your week. Powerfully next Monday. You can make that decision and you can take that action today. You don't have to put it off until tomorrow. You can do what you deserve today. Alright so my friends will see on Monday. Get out of here be Legendary. Thank you Kayla again for your one too and we will see you all later. Get out of here. Peace.

TikTok Techniques To Grow Your Online Business

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe, CEO of legendary marketer and your friendly pilot this morning flying through the friendly skies of the digital marketing world. All right, get your seat belts on. We have a gentleman here. Well, Bill I'm gonna go ahead and bring you in. Welcome to the show, buddy. How are you?

Bill: I'm good. Good morning. Everybody.

Bill: Well, you know what, here's my backstory. So you know, you can probably tell I'm a little bit older. So I'm a little bit far in the game. So I'm part of that generation of, you know, get off my lawn and you're not gonna see me on camera ever. So I spent 23 years in the military after college. Thank you. retired colonel, engineer. And after that, I went into the corporate world working in mining and manufacturing, kind of taking some of the things that I did in the army and applying it in the corporate C suite. And so, I would say probably well, when we went into lockdown in 2022 or 2020, in March, you know, I was strictly working from home in my position and started kind of doing the you know, maybe there's a little bit more I could do on the on the side for me, kind of taking a look at what was going on in the in the economy and kind of working with some of the folks that I did in my company and seeing what was out there as well. And some of the things I could do on the side. And then probably two things and I kind of came across affiliate marketing in that timeframe. And I kind of got into that whole analysis paralysis where it just kept reading and reading and studying, you know, that's the whole engineer and me. And in November of last year, my position was deleted. So I went from being employed for last, you know, almost 30 years to unemployed, and what do I do now? Well, so I had been having, I had been studying the affiliate marketing space, and, you know, I came across Tyler wise, you know, in my readings and whatnot, and he's the one that actually went through to join legendary marketing. So I purchased the program and jumped in probably in mid December, I think it was last year and kind of went through the 15 Day Challenge and jumped into the blueprints as well. The other thing I was doing at the same time as as I was kind of going through some kind of job search and what do I want to do next and kind of really got to that point after studying all that is, I really don't want to go back to the nine five

Dave: How many people do you think have had that realization over the last six to 12 months?

Bill: I would say quite a few. You know, at least most of the family and friends that I talked to about it. They don't want to go back to the office even talking to some of you know, some of my former co-workers who are still there. They're like, I never want to go back to the office. And I'm like, I don't blame you. You know, I personally work better from home than I've found or you know, working on my own. And so I just you know, I continued to work on that but at the same time, talking with some kind of job counselors working on the resume and getting LinkedIn all up to date. You know, the whole standard package, I guess you could call it focus on branding, you know, all that kind of stuff. And in this kind of set. I just decided that hey, I wanted to really start my own gig. So I started my own business consulting. And at the same time, I was jumping into Legendary Marketer as well. So my path is probably a little bit different than many here in the community because basically focusing on starting two businesses at the same time. Yeah. The business consulting is taken off. I mean, I even have my website setup for it. When I signed on with my first client, I've been doing that solidly since the beginning of March. Well at the same time, I'm also getting the marketing off the launch pad as well. And really getting in and getting stuff on TikTok and Instagram and all that kind of stuff. Yeah. So, you know, in that, you know, of course that's the whole mindset of you know, a guy in my position of putting stuff on tick tock you know, I'm watching everybody else my kids on it, and here I am, you know, trying to trying to get myself on on social media like that when I'm always like, I really don't want to be on social media. So, you know, it's been quite a quick road. So trying to do two things simultaneously has been challenging, but it's been a great challenge because it's mine. And I really enjoy it.

Dave: That's really something that's really something. I love that last part. It's a challenge but it's your challenge. And isn't that isn't that special? Isn't that something and why do we why do you why do you feel? Why isn't everybody excited about their own challenge? Do you think Bill I mean, I can see that you're getting in and you're going after it and you're, you're you're both using these skills to build an affiliate business, you're also doing consulting. That's fantastic. You're going after this. And those challenges that are popping up no doubt. It sounds like you're you're you don't love them, but you're grateful for them because they're there. They're your own challenges to help you build your own business. What do you say to people or what do you think we could say to people to get them to see that? Even more, you know, the challenges that you're going to go through are blessings in disguise they're teaching you, giving you valuable experience , making you worth more than you are right now. Because you know, because you're going to know how to navigate them. And that's valuable experience in life that you can package and sell. Just like we teach here. You can package and sell that valuable experience. Right. You have to get some of it. How can I mean, you said something I said something? I think we're making our point here that these challenges are valuable, and they would just say more about the part where you said I'm grateful for the challenges because in their mind I just think our audience could benefit from that.

Bill: Sure. So a couple things. First of all, I think you know, the reason why many people do i mean you know when we kind of talk about you know there's there's the 1% and there's the 99% 1% are going to make that decision to change their lives and 99% don't and I think the 99% is more about fear. Fear of taking that leap. You know, honestly when I when I retired from the military and was looking at you know, what am I going to do next you know, trying to translate, you know, a lot, a lot of my counterparts will turn around and go right back into some sort of defense contracting job or something that, you know, with the military, instead of breaking out of it and doing something else because there's that comfort, right? It's what I know and how do I translate that out into the civilian world? I took the leap. And I think it's, you know, there's that fear portion of, you know, not wanting to kind of, you know, the fear of fear of failure, right. So, so, and I see that a lot when I talk with my counterparts, you know, they're still in or, you know, working, you know, I still live near a military base still. And, you know, they go to work every day and kind of do the same things they did when they were in uniform and I hear the same complaints and I'm like, why don't you change it up? Right? Well, I'm afraid, you know, and, and we were trained to go fight wars and whatnot, you know, and they're kind of ready to jump out of that world. Well, I took that leap. I made that decision to get away from government work and go into the civilian sector. So, I think there's that fear portion, that people don't want to do something on their own. And then the second thing is, you know, in the military, we look at challenges as opportunities. Or at least that's the way I was raised, you know, it's not always a, you know, a pain point. It's an opportunity. You know, we're, we're trained as leaders to go, how do we seize the initiative and move forward? And I look at it as an opportunity. Yeah, there. It's a challenge, but how am I going to overcome that challenge? So that's one of the reasons why I like to own it, it's mine. So that's the reason why I decided I didn't want to go back to the nine to five. I was in hell or high water. I was going to make that difference and make my own business go my way.

Dave: I mean that perspective of I'm gonna own this challenge. This is my challenge. Don't even come over here and try to take it away from me. Because I want the experience I want and I want the self confidence that I'm going to have when I complete and dominate that finish line or that completion point. And a lot of people don't, I would assume that something is the teamwork having each other's backs along with that, that completion, confidence in confidence. Building you experience a lot in the military. I've experienced the same thing though, even though I wasn't in service in entrepreneurship. You know, business is a lot like being careful here. Talking to a military man seems a lot like war, except there's no violence. There's no competition and I would love to take the other one out. And there's all types of strategy and everything else, right? Or there's just ignorance on fire where you just run into wherever you're going and you just hope like hell, whatever you're about to do works out. I don't know Bill, they sound pretty similar to me.

Bill: When he just moved, we call if we don't know what the situation is, it's called a movement to contact you and come up against it. And then you figure it out.

Dave: You move until you contact something, right?

Bill: Yeah, exactly.

Dave: I mean, in what you could contact a bullet in, in entrepreneurship, it seems like the fear that you just described was very real for military men and women. But there's no bullets here, man. There's no There's no, there's no there's I've not seen blood yet. Even though we all say Blood Sweat Tears. I've seen a lot of sweat. I've seen a lot of tears, but I've yet to see a single drop of blood from anybody sitting behind their computer or on their cell phone. You're using the Hey, it's my challenge to overcome your fear. I would invite all of you to come up with a perspective that you can use that will help you overcome your fears. Because I agree with your bill. There's 99 point something percent of people who will live their entire lives in fear and always second guess everything and will never do anything unless they have somebody sitting beside them. You know, some sort of authority figure who is going to tell them that it's okay or or in a tell you that is one way to live life. That is one way to live life. There are a lot of people who live life within those boundaries, right? But I was just reading a quote from I was just reading a quote yesterday from Steve Jobs, man, the late Steve Jobs, all right. And some of you may have seen this or know this, but it was a speech called here's the crazy ones. He said, Here's to the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. This is the gentleman who invented the iPhone. The ones who see things differently. They're fond of rules. They have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can do is ignore them. They change things they invent, they imagine they explore, they create, they inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art or sit in silence and hear a song that's never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones we see as geniuses, because the people who are crazy enough to think they can change the world are the ones who do. What comes when you hear that?

Bill: I see. See what I was talking about earlier, it's the challenge of opportunity or opportunities of challenge right? You know, we live a very structured life in the military. But you know, when you're in a combat theater, there is no structure because we have a saying the enemy has a vote. So your best laid plans you know, will go to crap on first contact with the enemy, but you need to plan and that's the important thing is to think of how you're going to build your plan. I don't see that any differently than running my own business. You know, whether it be marketing or consulting, right, you know, I've got I had built it and you know, as I've come up against, you know, different challenges. I see them as opportunities to excel. And how do I overcome that? So yes, you have to kind of take a look at bras to talk about that, as you know, you know, think outside of the box. You know, does that put us in a different or larger box? Are we actually outside of the box looking at the big picture?

Dave: Well, I say and I think and believe that. As a business owner, your income is only capped by your creativity, right? So the higher your creativity goes, the higher your income goes. Now creativity consists of the things that you just said, the things that you just described, right? Like trying things, different things, being willing to have a plan, make a plan, and then adjust that plan. Make another plan making you know a pivot, which is exactly what we do every day in life. And there's also what you just described, a military has to do under attack or in war. I think that every I mean, even a football game, even a basketball game I mean when you are out there on the field, you have to adjust to the right business. It is no different. And so creativity, the higher your creativity goes, the higher your income can go and to be creative. It's really just about trying things, it's really just about taking risks. What are some of the things I want to molten clients and what are the techniques that you've used? But you know, I want to know, also, what are some of the examples of things that you've tried that work that you were like, wow, like, holy crap, is there anything like a video that you recorded that you just thought of? And I'll never do anything or you didn't edit it or there have been? Have you seen a pattern of things work out despite you?

Bill:  Well, you know, like I said earlier, you know, kind of like trying to get over that hump of putting stuff on TikTok, if you go back to I mean, I left everything on tick tock that I started out with. I haven't deleted any videos so if you go to like the very first portion of my profile, you can see just how rough they are. Here I am trying it, you know, so, you know and you know, I've looked at a lot of others in our in our community that have already out you know, input there, have been out there for a while so I started looking at their stuff to kind of guide me into know okay, how do I get going with the same right you know, I mean, you can you can look at it how rough that is. So, you know, we talked about I just got to that point where, you know, we talked about how ugly cells are, right?

Dave: Yeah. Thank you for bringing that up. You're right man ugly does sell and as and you ain't talking about face people. So Bill ain't talking about his bug. Okay, even though that's a mug only a mother can love. Same thing right over here. But we ain't talking about how you look as a person we're talking about the page or the in this case, like the thumbnails or whatever. And even the production level nowadays, ugly in low production cells.

Bill: I mean, I've had comments, you know, so a lot of a lot of the feedback I get, you know, is usually in the I'll get a message like, you know, I was in this day and age, you know, you can put out stuff that looks like that with, you know, the tools that are available, etc. And I'm just like, look, this is my genuine self out here. Right? First of all, it's getting over the hump of putting it out there especially you know, at my age so to speak and my place in my life because if you think about it, a lot of the folks in my position are figuring out how to wind down now they've been working you know, in I five or done something else where true or is that just something you? Have you been telling yourself? You know what I mean? Because I just wonder if that's actually true. Like do you have do you have do you have because I actually think the majority of people your age are freaking out are kind of going Oh crap. Like I don't have, I mean, I even know people who thought they were prepared for retirement and now realize that they weren't there looking at the amount of money that they have. I am there. saying to themselves. I actually have to live less because I don't have enough money. So I'm just saying that I think my personal experience is that people are freaking out at your age. They're not, they're not winding down, but that's just my opinion. Yeah, well, let me

Bill: Let me kind of clarify that winding down. Please. You know it's when I say winding down is yes, they're looking for retirement, you know. They've been in the working world for however long you know, in whatever capacity. So the winding down piece is like, you know, how do I get out of the working world? You know,

Dave: So probably not, maybe not pushing themselves as hard as maybe you are to, or getting as uncomfortable as you are, in order to do something that really is actually not harder. But there's just a little bit of uncomfortability here at the beginning. Right, right.

 

Bill: So that's kind of how I turned to you know, that's kind of my focus is, you know, I want to go into this, you know, this portion of my life, not having to worry. Yeah, and that's, that's that's kind of the message I keep trying to push out whether it be through the social media or my contact with others, because, you know, there's kind of two groups that I'm trying to appeal to, well, first, it's my group, you know, hey, you're trying to wind down and just like you said, you know, we're freaking out because we realized that I mean, my 401 K that I had from my own company took a 23 plus percent hit the last one, right?

Dave: All your retirement is 23%. Last, right. And here's this time that you're supposed to, and this is what I think we're what you were saying and where I think that this is marketing to show it's like society says that we're supposed to be retiring at 65 or whatever. And everybody walks around and acts like, oh, yeah, retirements coming up like this is and everybody believes that. Well, this is supposed to be when I do get to wind down and relax. This is when I should start. And so meant. Lee we're going Oh, okay. retirements going on, but but in our gut, you know, freaking out because and I'm saying I have relatives that are all in this. I have a lot of people who are a bit older than you are, but are in that place where some of them did okay. Some of them did okay for themselves, one of my uncles and aunts owned an insurance agency, but I'll tell you what, even as with an insurance agency, okay, they are not freaking out, but they're, they're not balling. Out here, throwing, wiping their butt with you know, $100 bills over here. They're there. They're there. They're selling V. They're mounting budgeting all this kind of stuff. So, yeah, and people are in the people. We have to know our audience, too. We have to know our audience and the majority of people for all of you who are sitting around on here, and who are thinking, well, there's nobody else out there who's who's kind of who's going to be interested in this message or there's nobody else out there who's the majority of people that we meet that come to our masterminds are a lot of them are our you know, people that are in their 50s 40s 50s and 60s, not people in their 20s 30s and 40s are 20s and 30s. Predominantly, there are some younger people but there's a lot of people who are older, because they realize that they don't have what they need. And so it's crazy, man, it's crazy. It's crazy. Also, when you think you have what you need and then all of a sudden stock markets go down things. I mean, look at this economy. You think anybody really has their nest egg? Do you think anybody's really feeling safe right now, with wars and dictators and pandemics and I mean, we're living in a crazy world and as a military man and survive survivalist not in the form of prepper but just in the form of a new are a man who is trained to survive it's a scary place not particularly because. I mean, if you're a young person who comes and you have plenty of time that it's so far off in the distance that you can, you just won't have to worry about it. anymore. Let me tell you something that time that day, that moment where it is a prop where it is a reality where you are worrying about it is right around the corner, right around the corner. It's a lot, right Bill? Yeah, I would say it's actually

Bill: Right now I'm going to here's why. You know, time is gonna go by faster than you really think. And before you know it, you know when you thought you like you know, I was talking about the whole Alice's promises over the last year and a half you know, don't wait start now and that you know, that's that's kind of how I try to message my you know, my stuff is is such that, you know, I'm trying to, like I said, appeal to the my group as well. Don't wait to start and it's never too late. To start. And then, you know, the younger groups out there like my sons who are, you know, just finished up their second year of college. You know, I've been talking to him about what I do, you know, but don't want to blast them with it, but they've asked questions and they know that going into the nine to five world is gonna have to support them doing additional things. So they see the world as well so that there's that group that you know, you either want to escape toxic nine to five or add something to you  know, increase your assets. So, that's kind of how I tried to set that messaging that, you know, to help you guys out so, you know, it's been a great opportunity for me, and it is for everybody, you just have to get over that fear, jump in and go. 

Dave:  This is a picture of our recent mastermind. We just got the photos back the other day. So, you know, you can see here in the picture, just the diversity of people in this community here at legendary, the age ranges, right. You know, these are the people, these are the folks that we're that we're working next to that we're marketing and communicating out there on the internet. It's real people with real life challenges, real fears, real, you know, real, real things that they've overcome to get here. I mean, people who have stories just like each one of us, you know, and, and they, you know, it's amazing when when you come and you actually look, it's not just, I mean, it's people from all walks of life who all had a similar thought, which is, I want more freedom. I want more. Basically, it's all about freedom. I mean, as a military man, I think that probably would resonate with you. Right? Yeah. But as an entrepreneur, that resonates with me as well. You know, when I speak to each person, regardless of their age, they want, they want more freedom, more freedom, freedom, meaning that I don't want somebody to tell me what to do. I don't want somebody leaning over my back. I don't want to have to answer to somebody for every little thing. I want to have some creative freedom, and I want to be able to make more money so I can spend more, you know, it all boils down to freedom. I want to transition a little bit over to your, your, your consulting client. What techniques did you learn that you use to help you close your consulting client that maybe you could share with people to give them a little bit of a different perspective on how they can use these skills and tools?

Bill: Well, you know, it kind of goes back to you know, one of the things that you say in your introductory video, you know, on our on the sales page or the landing page, right. It's you know, we're always trying to sell something, we're always selling something, and that really kind of clicked with me. You know, as I was looking through that, you know, that initial video that kind of stuck with me, as you know, as I was starting my consultancy, at the same time and so it kind of really helped that kind of clicked me into really focusing on you know, what, what's the message and the value proposition that I'm bringing to, you know, the my consultancy side of things, and you know, because you know how many business consultants are there in the world? There's millions, right? So what you know, what's gonna make me different. So that really drove the messaging portion of you know how I sell myself and then gaining clients. So, so that, you know, from the affiliate marketing side, I researched the market and took a look at, you know, who else was in the space, you know, what I was doing? And then it also helped me kind of work with a lot of folks that were currently in that space, of, you know, kind of jumping in and using that to help set things up. So a lot of the skills that I learned through, you know, even the 15 Day Challenge kind of helped set the foundation for a consultancy. Yeah, and you know, eventually you know, as part of, you know, the tools and the techniques that we have in legendary marketing for, you know, selling a digital product, or, you know, setting that up and selling it, you know, these are things that I was like, wow, these are potential opportunities that I can kind of incorporate into that consultancy going forward. So, a lot of great tools and techniques and I love the fact that it's constantly updated when I look in our back office, like I went back into it, you know, just I think last week to look at something and I was like, oh wait a minute, it's changed. And that's it. That's that's also a you know, let me let me throw out some great advertising, you know, for the program, and this is what I tell everybody, you know, and the reason why I chose legendary marketer is the fact that you guys still do it. It's not just hey, it was on a product, you know, get in, you know, Sally a couple of videos, and, you know, a couple spreadsheets, etc. It's the fact that, you know, you folks still do it. And when it doesn't work, you figure out how to make it work. And then we get the, you know, the benefit of that and I'm using that you know, as I go forward and you know, both the consultancy stuff and and the marketing as well. So, that's the main reason why I went with legendary marketing versus all the other guys out there that are, you know, putting out videos and digital products. You know, these are real people. You know, I don't drive a Lambo. I'm like, I personally don't want it, you know, that. That's not my freedom, you know? So I mean, like, Hey, I rotate built for Lambos. Why buy a $2 automobile that you can't drive faster and 75 miles without a ticket, right. Great your garage. So, I mean, if you want to drive a car fast, go to Germany and drive the autobahn. And then my wife took me to Vegas and we did the track out there where you can drive the Lambos and all that kind of stuff. It was a blast. It was a blast. We liked all the cars that were on the thing and went home and yeah, I've got the opportunity.

Dave: Renting is great. We also love to rent vacation homes. You know, instead of going and buying vacation homes, it's a novel concept. Why the hell do I want houses all over the world when quite frankly, I don't know what the heck's going to happen in that part of the world? I don't, I mean, it could be flooded, it could burn, it could be I mean, seriously. I want my investments to be compact, you know, I want them to be and I would rather be more at this stage. My investing strategy is a little bit different. We should have an entire call on investing strategies because it's, it's, you know, once you start making money, the question is, again, going back to the Cashflow Quadrant with Robert Kiyosaki and his whole thing, you know, how do you really become a true investor and make your money work for you? But again, that's a whole we could go down that rabbit hole I want to say you know, ClickFunnels just sent us this bell because of our number one affiliate status there a click funnels. Congratulations, not as a company. Just just you know, we have affiliates also who are sending you know, who are affiliates of Click Funnels and affiliates of system.io and all these different things, but we are also doing it we are also sending our own traffic, doing our I mean, it's I've been doing this for 12 years in one way shape or form. Affiliate marketing and combining the core four is the only business model that I'll let her run for the rest of my life. I'll never do another business because there's nothing that's easier than this. There's nothing that's simpler than this. There's nothing that's more low overhead business, and there's nothing that I can make a sale for today. I can make a sale today, and I can deliver the training later. They're nothing else except, you know, I can pre launch and say, Hey, we've got these bottles coming out in a month and a lot of people do crowdfunding, right crowdfunding. So yeah, I raised $100,000 from 100 people, and now I gotta take that $100,000 And I have to go make a bunch of crap. And then I have to ship it out to those people and hope they don't get pissed off. They take so long, whereas I can go out to my email list, or I can go out to Facebook and I can run a few $100 worth of ads or whatever and I can host a webinar, or I can go live on Facebook. And I can say I'm doing a training next week where I'm going to show you XYZ it's $37 to get in by now. I'll teach you and I could make 100 sales or make two sales or five sales or 10 sales anybody? You know, I was thinking about going last night. I was thinking about the fact that every single one of us that's I mean in a country that has an economy and has stores where you can buy I'm not talking about people in third world countries, and I am sensitive to people who do not have some of the blessings or a lot of the blessings that we have in America. I am sensitive to that with saying that I am going to now say that everyone, everyone means minus the people I just said everyone has the same opportunity to go out and make money on the internet. Everyone has the same opportunity. And no one can tell me no one can tell me that any type of person makes more money than any type of person. It doesn't matter if you're white, black, Muslim, Christian, old young. It is literally because you can find your target customer and you can find people who will buy from you. You can find them and you know why else it's the playing field. It is low because all it takes is a cell phone and a laptop. Yep. You don't even have to have both really but it's nice to have both. is All it takes is those two little pieces of equipment that if you don't have it get a cell phone and a computer you need it to be a part of this world these days. A laptop and a cell phone now think back on bills. Think back a couple years ago or a couple of decades ago or whatever, and tell me honestly tell me honestly. Did everybody have the same opportunity? Was the playing field leveled? Or has the internet changed the game and are things in your opinion? Is there opportunity? It is what I'm saying. Do you agree with that statement as well? Does this have the internet and these simple business models that we figured out how to do? Have they changed the game and can you honestly look in that camera and say anybody with willingness and resourcefulness can succeed in completely building a life that is totally different than there is right now in a better way. Do you agree?

Bill: I totally agree that if you have a smartphone, you can run your entire business on that smartphone. And you know, case in point, you know, I just got back last night from a week in Maine, on vacation, where I'll tell you what, anybody that knows me knows that the cell phone connection there is rough. Like in my mom's house where we stayed you know, if I was standing on a tippy toe with my arm, you know, up in the air on top of a roof. That's how you get a connection in her house.

I was able to connect, you know, with my systems and everything I needed to do to check. Heck, I even posted a tic tock video right from our deck. Yeah. So it's, it's possible in some of those, you know, those places that you can't mention in the world and believe it or not, there's still kind of activity in parts of the world. You know, where you can reach out and touch the world from, you know, an internet connection. And that's all you need. Yeah, so you know, running it from a phone, you know, an iPad or you know, a tablet or a laptop or both whatever the technology is and connects to the internet. It's way easier now. And I remember when the internet was just taken off. Yeah, yeah. 

Dave: Back when you can go back just for a second. You remember when you joined the military and back when you were a young man, where you're not that you still wouldn't have gone to serve the same way, but just talk to us a little bit about the options, right, how how, how the and I think it was an honorable choice. And again, I'm not insinuating you wouldn't choose it again. I'm just asking where the options are a lot less than they are now. Oh, yeah. Very much. 

Bill: I mean, because I mean, when you think about the expectations back then, you know, we even talk about some of our, you know, our slight females, you know, we were screwed. The whole belief system is, you know, you go to college, you get a job, and then you go out from there, you know, millet the military was a job to some, you know, it's really a profession in my opinion. It's not a nine to five job, it's 20% that you put yourself on the line every day. But you know, to your families in that job, they're a part of that as well as that career. They are everybody's everybody's in it when you're a military, I can imagine.

Bill: So yes, the options I think we're a lot more limited back then. In the sense that the internet was in its infancy you know, back then, and you know, nobody really knew what it was like, if you had a 56k baud modem, you know, you were like, King of the Hill, you know, and but nobody had email anything was still you know, phone calls and, you know, using snail mail or not the whole nine yards. So in today's world, Holy mackerel, you know, gone from, you know, a snail to lightspeed, you know, over the past several years and you can't beat it.

Bill: So, yeah, I would definitely say the options are much better now than they were back then. I mean, because even when I was back then looking at it, you know, just outside of, you know, I go to work. I'm gonna find a corporate job. And then I'm gonna retire. Right. But our entire life yeah, like, it's just that simple.

Dave: And you're just going to, you know, so yeah, yeah, like it's just all going to fall in place. So here you are. This is going to be one of, if not my last question. Here you are. You're a retired military man. You have little experience outside of that. Right. You have a family and you're an eligible intelligent guy well experienced and now you come in and you get on in you run in and across, you know, our content and my video and our president with you know, a you're presented with an opportunity to buy some training and learn from a guy. I'm not a millet, I'm not a veteran. I'm younger than you. I'm ex homeless. I'm a recovering addict, all these kinds of things. What that screams to me is just I don't know humility. I mean, what is your mindset when you're now in this chapter of your life, and when you're going back, you're buying training, you bought our Blueprints, you're going through this training as if you are a young man going through school? I mean, how is your mindset? Can you talk to us a little bit about your mindset around investing in training, then going through that training, learning from people who may not be somebody who you ever imagined you would be working with or learning from? I don't know. Can you just talk to us a little bit about just the mindset you're in now, buying training or investing in a following lead and learning a lot of things all over again, or for the first time at this phase in your life? Yeah.

Bill: So I kind of look at it this way, when I lost my job, it was like, Jesus, I'm starting all over again. What should I do now? So there's an introspection of you know, going forward, but just pack it in now with what I gotta figure it out. Or, you know, go back to what I know the easy part. That's kind of the foundation that I use in my introductory video. You know, on the landing page, it's like, I could start all over again, I could go back to nine to five or I could make the decision or finally just do something for myself. It was kind of like a turning point. You're talking about pivoting. This is a huge pivot. Like I could go back because like if you think about it, did all of this employment No, I use some of my unemployment money every week, you know, to buy the training. You know, I'm still paying the bills and you know, making a house payment. And I'm like, okay, so I can either invest in myself finally, do it myself. Finally, finally. Right. You know, I was invested in everybody else. If you think about it, there was, you know, the United States government or country or, you know, in the corporate world in my last position.

Dave: Or my family and the neighbors family, keeping us safe, right. I mean, that was your that is your that is your job, essentially, right? I mean, in one way, you're keeping your family safe, too, but and I still do that,

Bill: You know, now it's more from a financial standpoint than it is from you know, putting myself on my mind and not letting harm come to our country. Right. So, you know, at this age, the body just doesn't recover quick enough. And you know, the body just does not heal quick enough to get back in the game, so to speak. So it's definitely time to do something different. And so it's like, Okay, now it's time to do something for myself. And like I said, I was researching the snot out of it, and you get to that analysis paralysis. just faking is like, okay, $7 is not a big, big amount of money to get into it. You know, and, you know, I studied some of the others that are in the same space as you are, and I'm like, Oh my god. How do we get past the whole scam and get rich quick and the whole thing and you know, when you said straight up this is not a get rich quick scheme. It's work and I'm okay with work. i It doesn't bother me. Getting rich quickly means you're out of a lot of money and you'll just drop it by the wayside because it's not going to get you where you want to go. Because you're not building anything long term.

Dave: And we have to really be clear about what scam is. I mean, somebody made you a promise for a product or service or something in return for your money, and they did not deliver it and in most cases, they took your money and they disappeared with it. Legendary marketer is an education company, an online school for online marketers. And if you buy the train, and you don't use it or go through it, you don't get scammed. You simply bought something that you didn't use, sort of like when you go to Walmart or wherever or wherever the hell you go and you buy a shirt and you bring it home and you don't wear it. And then six to 12 months later or whatever you give it away to Goodwill because you never wore it. You didn't get scammed. You bought something that you didn't use, and we do that every day. And that personal responsibility is something that's really difficult for a lot of us to take on. But I'll tell you, for me, the quickest and fastest thing that I always like to do in any nation is try to own a ship, try to take responsibility for things especially if I was in any way part, you know, responsible for them not going as planned. Because now I've taken away everybody's criticism. I've taken away everybody's help. Nope. Nobody can tell me because I'm owning it first. And it's it's it's it's the way of the warrior. It's the way of the entrepreneur. Then we solve problems. We are a lot like service men and women who run to problems instead of running away from them. So, Hey, brother, it's been great to chat and say your service and thanks for your wonderful story and by the way, Bill came on this morning. And just to recap, you got an email from Roxy, who is on our team and you know invites guests to come on the show. And actually because they've had success and because they've because we want to hear from them and learn from them. Right. And Bill got that email and humbly just thought that Roxy was checking in on him to make sure he was gonna be at the show watching. So he goes up, you know before, right whether you thought you were just going to be watching that is and you were okay with that. That's the best part. Right. You showed up. 

Bill:  And that’s the biggest thing. Just show up. Just show up. I mean, that's the topic of one of my TikTok videos. You know, it has nothing really to do with affiliate marketing. It just showed up. That's, that's the biggest thing right there. You know, and nobody can take that away from you. That's the opportunity.

Dave: Showing up is the majority of the battle. I mean, without a doubt, I'm coming up with all the analogies today. I can't imagine why but yeah, man, you're never going to win the battle if you don't even show up right. I mean, I mean, let's, let's take a look at the Ukraine situation. I mean, guys are going at it. I mean, they're staying there and we got Americans that are going over there too. And all kinds of from around the world are doing are going over there to help and and they're showing up but imagine, you know, before that, remember when the Taliban invaded Afghanistan recently, in 2021, they took over and what are their president do what did the President of Afghan Afghanistan do? left the country? Doors right, open the doors, he left the country, you left the country, right. And the minute that you leave, you know you give up, walk away it's you know, there's it's half the battle is just showing up, just opening the computer, just sometimes staying put. And you know what, that's what I respect so much about Zelinsky. The President of Ukraine is that I'm sure they prepared but had really no idea what was going to happen, who was going to support them what but he decided to stay and what happened inspired an entire country to stay as well. And he showed up he didn't know what was gonna happen. He didn't know the world was gonna get behind him and all this stuff. But he did and I find the same is true. It's this again, we're comparing apples to oranges. So this is in no way shape or form. It's just an analogy for the analogy purpose. But entrepreneurship uses a lot in some respects because it's sort of like we don't know what's going to happen. We don't know who's going to rally around us. Until we make the decision to stay or to show up. That's when we get to find out how great the gifts are. Our entrepreneurship is not one of those deals where you get to find out all how great the gifts are before you start. It's not that kind of deal. You don't just get to say Oh, that's awesome. Oh, yeah. No, because I know exactly what's going to happen. I have to get started. You have to shoot the show up and probably overcome a few challenges. And then the benefits are to open up and the people start to rally around you, usually your audience, your customers, people that want to and you know things start to start to happen from there. And once again to remind everybody we, as entrepreneurs working on the internet, get to do this safely from the comfort of our homes. We just sweat and tears. Usually no blood, usually no violence. We can do this safely. Also, nobody can deem non-essential. Ever again. Nobody can send you home and say you're not enough. And also, there's anything else that you want to protect yourself from, whether that be you know, viruses or whatever. Stay home for your business. Stay home and work on your business. Spend time with your family. It's a pretty good gig. It's all the things that we've always wanted, but you're right we got a suit up and showed up to get the benefits. They don't come first and then we go win suit up because we got some sort of upfront signing bonus from the NBA folks.

Bill: Okay, so like I said, you know, I got off the plane after spending a week in Maine on vacation. And I can tell you for the first time in my life that this one week of vacation didn't actually come in April. I was able to enjoy relaxing and doing whatever I wanted without worrying about, you know, a phone call. An email coming through that I had to look at and then had to act on. I actually was able to relax, because I own my own business for the first time in my adult life, and I was like, you know, it was pretty amazing. Even Even my mom you know, because we went up there to celebrate her 80th and in she even said something along the lines of You know how brighter and clearer you know, it wasn't weighed down with something back at the office or what you know, also part of that freedom, you know, well, Mama knows her boy is it home safe. He's out of traffic and all the others are at home with his family. There's no better place for a man to be. There's no better place for a man to be than at home. And that's the lie that I believed for a long time was flying all over it just letting you know traveling speaking on stages all this bullshit, man I want the money nothing. You know what, I don't even want the money. Keep the money. I just want freedom. I don't want the Lambos, I don't want the bullshit. I just want the freedom to be able to stay home and be with my family. And I want that clear. Arrested. look on my face too, man. So keep up the good work, brother. Hey, thanks for your service, man. And thanks for showing up today. Appreciate you having me on.

Dave: Buddy. We'll talk to you later. 

Bill: All right. Take care. Everybody. Bye.

Dave:  That's Bill my friends. You can follow him free from nine to five on Tiktok. He's got some affiliate marketing stuff going, sort of business consulting stuff going. Pretty cool. Pretty cool episode. Pretty cool story. A lot of nuggets in there while we can walk away and learn from on a random Thursday. I mean, if this is not, like just the coolest, most valuable information in this. Like I don't know what I mean just learning from our students and our clients that are taking the information and not doing anything with it. You know, they're not extracting translations into multiple languages. They're just, you know, reading, they're just watching and they're just doing what we say in the training. And so if you haven't taken the challenge, go ahead and get on in online builder challenge.com. Get started with the challenge I'm sure you already are. And if you're considering enrolling in any of our other programs, specifically our Blueprints or blueprints, flagship program, we don't have tons of you know, lots of different courses and multiple different you know, the $50,000 mastermind, that we put all of our energy into the blueprints to make it the best, most robust and often updated as needed. training curriculum that you need to be able to win and succeed in this business. The biggest challenge that we have honestly, it's just getting people to watch it to just go through it. That's it. So if you can do that, you really really have a good chance. So Alright my friends, get on out of here. Be well be Legendary. We'll see you back here for another episode tomorrow. And thanks again to Bill, what an incredible episode.

How To Make The Switch From Drop Shipping To Digital Marketing

Below is the transcription for this episode:

Matt:  What is going on everybody? Happy Wednesday, new month, June 1, and we're live. And if you are new to the show for the first time here, you can text the letters, text the letters WL 132968553. You'll get a short little text message reminder, every time that we go live. It'll pull open on your phone. It'll say, Hey, here's a little show intro, whatever. We write up a little blurb, and then there's a link you can dive right into the live super easy if you would like some merch I've got all sorts of merchandise if you want some merch okay I got I got a whole wardrobe just you can go to belegendary.shop, I got people asking me all the time or email me where can we get it hats, shirts, hoodies, sweatpants, you name so every single Monday through Friday for the past I don't even know. We started doing this around 2020, early 2020 or something like that. We go live with a guest and it's unrehearsed and unscripted. Don't even give them questions that we're going to ask. We honestly don't even know where it's gonna go honestly. And we just unpack a little bit about their story and their journey. When we were at our last mastermind Dave said something he said you know, people don't need more training. They need to hear more stories. And it's really true and sent throughout my journey. I know that that sounds like I've had days where I'd be like, You know what, Dude, shut up. But the truth is, is I've had a lot of points in my journey where I was able to push through and figure things out and it was because I was inspired it was because I had the right people and the right stories around me that inspired me and helped me believe and so that's part of why we've taken this approach on the show. And so, we're going to bring on our guests for today. I think he's from Atlanta, but now residing in Florida. Is that right Mike?

Mike: That is correct. I am in South Florida. I grew up in Atlanta. So I made the trip back here. The perfect winter.

Matt:  Nice, nice. Well, thanks for coming on. You are sort of in our community. Tell us a little bit about the early days of getting started online. For those of you who don't know, we give a little a little questionnaire that we have people submit and you're talking about how you kind of started in drop shipping but do you go way back so tell us a little bit about your journey online and you've been in this about the same amount of time that I have which is pretty rare. Most people are out here by now. Tell us a little bit about your journey online and how you got started. Well,

Mike: I mean, online around the late 2000s before like around 2008-2009 ish. I actually got into drop shipping and so I was doing it was before the whole craze

Matt:  Yeah I didn't even know drop shipping was a thing.

Mike: I was an eBay hound teenager. I would always wonder how these people would get all these different things and posts on there. I've been wanting to make money since I was like 1314 years old.

Matt: Hey, me too. I used to steal my parents debit card and would buy wholesale calculators and resell them on eBay for like a small profit.

Mike: Exactly, exactly the same. So I came across it. I knew where to start getting the suppliers. I looked at all the different suppliers in the Asian market. And the biggest opportunity that came around was the whole p90x craze and I saw that I can get p90x DVDs. And wholesale super cheap and they were going where they were going up at that time for upwards of 100 bucks for a whole set. And I was getting them for maybe like $20 a set and so the market was crazy. And that's what I started doing and I was making a killing and you know it led from doing the p90x to start doing the iPhone chords like you know the iPhone was gaining traction at that time. And so all the little accessories associated with the phone were picking up steam and so I just started sourcing those things out over lunch on Alibaba and, you know, buying bulk and listing them on eBay. eBay was the place to do it. Yeah, and going really well. Then, you know, of course, eBay started to tighten their restrictions a little bit. It's always a battle. It's always a battle with them. But then you know, I switched out products. I switched out to a really nice product, which was a women's women's hair, flattening iron. Man, and those things were selling. Those are the good things, those things were selling. And so that's how I got my start, you know, it slowly started to decline because you know, more people got associated or got into the whole drop shipping game. And so, you know, eBay and Amazon started to tighten up their restrictions and they got to a point where I didn't want to be left holding the bag buying a bunch of supplies from overseas and not being able to offload it. So you know, I can just move out of there, but I was doing all of it. I was doing the arbitrage you know, Walmart Wayfair, those types of things. buying it from their marketing nope on Amazon, selling it directly from them. All of it. I've been doing this. I've been doing this for a while. That's how I got my start at least online and started making money online through the E commerce drop shipping area.

Matt: Cool. Now that's super cool. I've been around a while and didn't even really honestly realize that that well I guess I knew the eBay craze because I was a little bit in it. But man that's pretty wild. What so tickets from the beginning there were in the late 2000s Like 2009 1011. Two, how did you get to where you're at now? I mean, have you been working a job? Have you always been full time online and always been just making a living online? Like what's what's your life been like and what's How did you end up sort of in the Legendary circle? How'd you find us?

Mike: Okay, well, to bring it back. I am in the military. I was in the Marine Corps Reserves. And so that's all I was able to do in between because I wasn't active. So I still have a life out in the civilian world as well. So after the drop, the Drop Shipping type phase, I did jump into MLM around the 2012 timeframe as well and it was with Dave's previous company and I got to learn the basic skills of you know, what has actually taught and legendary you know, when it comes to blogging, SEO related, all those types of things. So, I got to get a taste of a little bit of my foundation from there, okay. And in 2014 I got a job in Afghanistan as a private contractor. And so I jumped on that and I went ahead and did that. Because it was either going to lose either dad or you know, maybe go back to school to you know, relearn some things, get my education up, but I decided to go to Afghanistan. And it was there when I decided like, Alright, I need to get back to the online game like this. I can't deal with this right here because while it paid well like the money was good at being out there. But man, it took maybe about the third rocket attack that we had out there for me to realize like I think I need to go find something else to do. Yeah, yeah, it's crazy. It's crazy out there. So saluting anybody that's been out there, they understand what goes down. But I really need to make a change. I mean, I'm out there in the desert. And, you know, you're risking your life, day in and day out, you know, and so you don't know what's promised for the next day. So it's just like, let me let me jump on my computer and I said, I gotta find something else to do. And so that's when I went ahead and I started looking at other Make Money Online type of stuff because it was a little weird. There were a lot of things going on at that time period like MLMs coming and going, all these different opportunities. So you just didn't know which one was going to be the best one to jump into. 

Matt:  And for everybody who's listening, what he means by that is, these companies would basically open up, do a big pre launch and get a bunch of people to join this MLM. And then you wake up one day, and like, literally, the office was closed. You're like, you're calling support, and you're like, they're like, they're like, We filed for bankruptcy. Sorry. And you're like, how do I get my money back? And they're like, you don't and that and the phone call and that's basically and that was that was Tom and I Dave tells a story about how he got into this like cell phone MLM plant in 2013 or 12 or 11 or something way back in the day, and before he could even I think he could only you only sold his data on it. And before his dad could even get the phone, they went out of business. He didn't even get something like that. Much of that. But you know what I mean? That's that kind of thing and people have gone through that a lot. And you know,

 

Mike: It was running rampant during the mid 20. Teens, like, that's what was going on. So you just weren't sure it was just, you didn't want to jump on the opportunity that wasn't gonna be there next month.

Matt: But you also didn't want to miss the opportunity you didn't exactly get in.

Mike: It was definitely the wild wild west in the online space. So I finally got out of Afghanistan. And while I was there, I was looking at different opportunities. This is all illnesses leading is going to lead into legendary but I started doing local degeneration, which I still do to this day, but it's more so of rank and rent. And so that's why I started doing it and that was going pretty well actually. You know if you can rank a website and local websites are much easier to write. And if you can do that, you can obviously sell the benefits to a business owner. And so that's what I was doing and I'm still doing that now in association with legendary, but it was creeping up onto when the pandemic started, it was starting to creep in. So around 20 about 2019 timeframe was when I could start seeing things changing. And I always loved the idea of affiliate marketing and all of that, but it was just like, I I got stuck when I got stuck in something that was making me money, and that's what I was doing. But I can read the tea leaves and see that things were about to change. And so it was in 2019 I actually came across Legendary. I saw an ad or something on Facebook that day and I was like oh man, so David Sharpe is back in the game. His training was always solid from back in the old days. And so I was like okay, let me take a look. And see what's going on. Because I was already kind of done with the MLM phase because it was just, it was unreliable. And so I saw that and I started looking into really what it was about. And I was like, Okay, this makes sense. This is something like the price point, of course, was the most attractive thing because you pay the seven bucks and take the online business challenge. And man, the knowledge you get from that there's people out here charging 1000s of dollars for the same information. So even if you only took that you'd be off and running. And so that's how it was me. So I was hooked. I went ahead and signed up to the Business Challenge, spoke with my advisor a few times when I was off and running and so once I got it once I got into the ecosystem were Legendary, and I said okay, I can see now how I can start pivoting to do some more affiliate marketing related things. Because, you know, dealing with just local businesses, I'm at the mercy of, you know, what happens to that business itself. And of course, you're also at the mercy of Google. So because it's the largest search engine around and if you're always having to play around with things every time they decide to do an algorithm change, and so that's too much. I didn't want to leave all the chairs there's too much control on. So I need to diversify.

Matt: And that's when many variables are controlled.

Mike: Exactly that is the most serious part and the most nerve wracking part of doing at least you know, Local Lead Generation and things like that is most of it really is out of your control. If Google didn't decide to just do an update, and all of a sudden, your different web properties are no longer on the first page. They're on page three, and you're trying to figure out what it is you need. To change and nothing happens overnight. All right. Let me put more focus into affiliate marketing, because that part of my business was good. And it was good that I did that because shortly after that's when the pandemic actually happened. And we know what happened with that. With a lot of local businesses. All right, customers, so your services weren't as needed, and you just didn't know how long that was gonna last. And so there was a decline, a temporary decline as well. And it was actually affiliate marketing that was I was able to make up everything and surpass. Everybody was hoping at the time.

Matt: No, I mean, the whole online space took a huge, huge leap and run at the beginning of that pandemic and honestly hasn't really slowed down since which is pretty great. You know, I even thought, you know, okay, summertime, summertime is here, people out of school are back traveling, but it's just it hasn't really changed.

Mike: No, not at all. Um, honestly, I mean, there's no better time now than to learn affiliate marketing and just learn that part of the business. I mean, there's so many places you can go once we actually learn the skills to do it. You can just apply it to so many different things. And now is the best time to do it. There's so many people that are unsure of what's to come. And there are at the same time, so many more opportunities being introduced, like with the whole crypto space and the web 3.0 And all the different things that come along with that. If we just tap into something that you are really interested in and learning well, you can start promoting those different products or services or those opportunities that come along. And so it's just it's so much that's happening. And so I think right now is a great time and I'm actually really appreciated that I did find legendary when I did because it got me it brought the spark back back in the early days over why I want to come online and working for yourself or at least learning the skill sets to do these things. is so beneficial. And so

Matt:  I wanted to well, where I was where I was thinking of going with that was exactly where you just took it which was, you said building the skill sets. And when I was I just you know, you found us almost exactly three years ago. And at that time. I mean, I hadn't even been working here that long. I was here but I'm working on that one. And I think that there's something really powerful about how long you've been in the online space because I think for context, a lot of times people will tune into the show or tune into our training or come to the 15 day challenge or whatever. forget sometimes that life is a pretty long journey. And, and and everything gets boiled into this like one moment, right? But when I think back to 2010 2009 and I'm first discovering you know, when I first figured out when I first heard about MLM it was I was watching this I was watching this training and you know MLMs get this bad vibe about being a pyramid scheme, right? Well this video is literally laying it out in the shape of a pyramid. And I was just like, and I was so I mean I was really torn, and I had no clue. But I was just sitting here talking about perpetual leverage. And I'm like, oh my god for leverage. Yes. You know, and I'm like, This is it. This is how I get rich. And so it's so anyway I found a way to get a couple of credit cards and get into this MLM travel club and all of this stuff right. Long story short, I had this. Here's what I think is interesting about this dynamic is if you would have told me 10 years ago as I'm getting started, hey, just build skills, right? Trust the process, maybe 10 years down the road, it works out. I wouldn't have felt that inspired. But if you told me hey look, not only can you can you learn skills that will be valuable for the next 1020 30 where you can have autonomy and total freedom, but also you can kind of earn while you learn as you're going and as you're figuring out these skills, you can earn a living like you can pay your bills, your rent your mortgage. And, you know, maybe you don't become a millionaire in five years, maybe become a millionaire and 20 but as you do it you also experience freedom and autonomy of not answering to a boss every day or you know going my wife quit her mental health therapy practice to start her own business and and you know, not going in and having management tell you out you're not you're probably not gonna get that promotion. And it's like what, excuse me, you know, and never dealing with that again. But I feel like there's also this element of which it would be it would be hard to to summarize all of the different skills and things you've learned in 10 years because you've put this into a career where you've taken all these bits and pieces and I know how that goes because that is the same thing. And now you've got this valuable skill set. That you it's sort of like wearing a tool belt some people only have a hammer, some people only have a tape measure, and you've got it all you've got all of these not everything but you've got a lot of different tools on that belt that you can pull out and reference in history and you know, fail that some successful ads and all of that stuff where you've seen it then there you've got the actual lived experience, which I think is really cool. You only been in our space for three years only in our company around our company for three years. But I think that from the time and let's add more to this. You're a blueprints member of ours as well, I believe right? Yes. And in 2019 We didn't have, for instance, a module on Instagram or Pinterest. We upgraded the business rents in 2020. From what they were before we took the affiliate marketing business blueprint and Dave update to give it a full update. And we keep doing that we're getting ready to update more of it. And I think that's an interesting sort of, isn't that kind of cool to have purchased something and then you know that the guys and gals in our industry usually when they do that they're like, Hey, you want to get 3.0 That's another extra 100 bucks. It's gonna go and how many times and you came into our atmosphere in 2019 Have we called you up and tried to sell you something for $20,000? Never. Yeah, yeah, never never. Because there isn't anything else to sell. It's just lifetime updates forever, which, for us, that's just how we operate and I sometimes don't make a big enough deal about that. So I'm a big deal now and I'm doing a little braggy thing here but it's fun. It's almost unfair. I haven't heard of it, but it's unprecedented in this industry. And as you go it is five years from now that we're still gonna whatever. I don't know what's going to come out in five years, maybe some new TikTok right or something. So the new app that's hot. And guess what? There's going to be probably me or somebody in our community who's got this brand new training, and we won't have charged anybody for it. As long as they've purchased our Blueprints. It's crazy. But how's your experience been in Legendary with our community with the training, and then also now as you're starting to really see some traction and things are picking up for you a lot of 1000s of followers you're making money. How has that changed things?

Mike: Oh, well, like when I first started the goal wasn't for me wasn't actually to promote Legendary. I just found the training so valuable that I can apply it just out in the world and on the online world. And so that's what that's where my focus was, well, you know, with the changes of everything going on, more people really need to have more options. And so, I always have you know, different family members, our friends are actually what I'm doing and how they can get involved. I just performed the legendary, and I was like, You know what, let me let me take this series and actually, along with doing my regular affiliate marketing stuff, let me actually put a little more effort into promoting legendary itself because more people need to see the opportunity because we don't know what and and so the little effort I started putting in I know you get the traction, you start getting leads and get the people joining this you get the sales, you know, you start you start seeing it happening and it's like okay, all right. So people are starting to actually see what it is that I'm saying, because it's not about me, it's not about getting rich overnight and getting all these fancy things. It's really It's, I really want to get better at the skill sets. And show people that if they learn skill sets, there are so many things that they can actually do with it online. Maybe they don't want to do affiliate marketing, that's fine. But everything that legendary teaches, you know, can be used for any field online. You're always you're always going to need to learn how to know how to market a product or sell products, how to how to pick up traffic, all that good stuff, all the different techniques and once you dive in, as the 15 they train then you go into the blueprints like I did, I went through the affiliate marketing, blueprint, both versions. And awesome. They're awesome. I always go back because I'm always learning something new. And so and I'm always you know, going back and taking notes, and all that good stuff. But, you know, you never know. And so the skills that I have acquired personally, I'm able to apply it to my you know, my rent and rent business as well are to all the other affiliate products or products that I am promoting to make affiliate commissions and things like that as well. And I just want to you know, have decided I just said you know what, let me show other people what it is. I'm talking about what I'm doing, because I'm just doing my own thing, because I don't care about being everybody's face, you know, so I but now I was like well, let me show people what it is I'm talking about I have enough people want wondering where they're making my mind they realize I don't work in nine to five. I haven't worked a nine to five for a very long time. And so this is what I do. This is this the reason I did it, not because it's going to make you rich overnight is because you're going to learn skill sets that could

Matt: Possibly make you rich depend

Mike: On what you're doing. Right but you got to learn how to do these things. And so it's not expensive. $7.07 hours, get on the ground and get on the online business builder challenge if you want to better hacking, go ahead and get the $1 training course. Sure you get the business, you get the business training. Dollar versus $7. I mean it's so many opportunities in the air, at any price point. You don't take advantage of it because you're not you're not serious, are your mind somewhere else.

Matt: And And for somebody who's I just feel like for somebody who is newer and has never delved into something like this before. I really feel like for seven bucks to actually dive into some sort of training like this. What a cool thing like being able to dive into some sort of course or a or training about how to make money on the internet. It's such a risk free Dave says I think what Dave says in the video he says something like, you know for less than apparel Wrangler Jeans at Walmart, you can get started or whatever. But I feel like if I'm thinking about it, and I'm like this normal person, just anybody out in the world, like what a cool thing to be able to just lay down seven bucks, which for a lot of us we do for much less like just stupid stuff, right? I mean a venti Frappuccino at Starbucks. You're gonna chalk up seven bucks, basically. But I just feel like what a fun experience to be able to go in and start to really unpack this world and even just, even through day three, you get on day three, you get a bunch of pre built funnels for you that are already ready to go. If you want to sell your own digital course here's one that you can use. But I also think that your strategy of coming online and how you went about that is super powerful because you came online and you use the training for whatever it is that you were already doing. You're like, Hey, I'm gonna get trained from the best. I'm gonna figure this out. And then also, I thought the other thing that was interesting is you then kind of looked around and you were like, dang, people actually need this. So for you, you sort of, I like your strategy of how you purchase training as relevant to solving a problem for you right now. But then also, you're always sort of looking down, you're looking down the road a little bit. Like, okay, what's going to be valuable for people? What do I see as valuable for people right now? People around me and you start to connect people to the right things. And as I think more and more I am trying to instill in affiliate or referral base marketers, people who come into our community, to be less of a one trick pony. And to be more of a matchmaker, a facilitator sort of you got, you can have all these different offers on the table. You can have sort of an ecosystem of offers. Sure you can have a core offer that you send most people to, but you can also the people who become really skilled and stick around for a long time are people who can sort of have the common sense and strategy to listen to people and guide them down. You know, correct paths based on what they actually need, which leads to higher conversions, which leads to higher lifetime values, because I'm just, you know, slamming everybody into one funnel, which by the way you can do but if you can, if you can keep in sort of a ecosystem that's branded to you, and then, you know, get people maybe to know, hey, what can I how can I help you? What are you struggling with? While I'm struggling with lead generation? Well, great. You know what I'm not going to do. I'm not going to send you a training on high ticket closing, because that's not what you need. I'm gonna send you a course. Here's a $1 course on how to get started on TikTok: start generating free leads right away, and then this person purchases your course that you recommend and you make a little commission, and that company starts to offer higher ticket products and education that gives more value. They're going to feel like they got scammed or played by you. They're going to feel like dang, you know what, Mike sent me to the right place. I got what I needed when I listened to Mike and took his advice. Maybe I'll take him up on this offer too, because he was right the first time. And it's, it's a more of a common sense thing. If we were all sitting in a room together. This would make so much sense but there's a piece of this that's online, that sort of convoluted things and people can be fused by it. But it's just like imagining just being in a room and asking somebody what do you need help with and sort of solving that problem for people? I just wanted to say I feel like your strategy around that is common sense. But also common sense isn't all that common. You know what I mean? The rest are all metal with metal with that with a lot of people. And there's a set but I'm not. I'm not the one I'm not creating the course myself. To do anything. I think a lot of people are very accustomed to the high ticket courses. Everyone has a course on some particular subject. And I'm just like, Look, I'm just practicing what I learned. And I'm just taking you to the source. This is where I learned it. At the end of day, you know, you can pay the dollar for the tic toc course, seven bucks for just the training itself, and then you'll be able to learn the skills that I have learned and that I've put into practice. And that's all I can actually do. I try to keep it really simple because I know I know people are already on edge when it comes to online and so you have to be aware of that. You know, and so just keep it really simple. And you don't have to be the person that knows everything to lessen the skills from Legendary. Here's the link. Go to it. This is how I learned. I'm not here to teach you anything. I'm not making any promises. I'm just going to take you to the source and what you do with it is on you. And what's great is when they do sign up, you know sometimes they're not ready at that moment but they can always look back around the lesson there but you guys don't put any weird paywalls are anything weird like that, like you can if you if you sign up today, life happens and you know six to eight months from now. You decide Alright, let me come back in here you come right back in the Legendary and pick up where you left off. And I keep as simple as possible in my business when trying to, you know, refer people to the source. And it's all about listening because things are changing so rapidly. You know, online offline, you don't know how the world is gonna look wherever it is that you're at this time next year. You don't know what opportunities wouldn't be around. I won't be around anymore. But if you learn these skill sets I mean the world when I said the world is your oyster. And so and that's and that's, that's what I try to do for my business and I try to relate that to other people as well. Just learn the skill sets and you can take those skills and apply it to anything that you are passionate about making money around, man. I mean, that's just what it is. 

Matt:  What else that's it? 

Mike: Well, yeah. And so, this business has been good after I focused on you know, referring more people to Legendary. You know, I started doing it. I started taking TikTok a little more seriously. It was hard at first, because all I used to see was just kids dancing. I was like, I don't know what to do with this. But I took the training and I was like alright, I see the opportunity. And that's what I've been doing. And so while it's still fresh on my mind, because I do go through the group, as well. I see a lot of people that are always struggling to, you know, get their first 1000 followers on TikTok so they can, you know, put the URL in their bio. I was there to start off TikTok just, you know, casually I had 100 and something followers and then when I took it serious, maybe like two and a half, three months ago and you know, I grew it over to now little over 4000 followers right now, and that's just, you know, maybe doing a few videos a week. But the thing that I found that helped me and I did this purposely now, I went ahead and I looked up through the you know, the whole filtering system of I found the I found videos of similar accounts that are, you know, digital marketers, affiliate marketers, things like that. Find the ones the videos that go viral and I particularly I specifically found the ones that were viral maybe three days ago, you know, that they posted three days ago and and went viral. And I sat there and I said, Okay, I know I took notes on how they put the video and what the video was about. I vetted it, you know, because sometimes these videos and people would like to paste tutorials up there but they don't know what they're talking about. You bet the tutorial first and make sure all right okay, I can see this works. And I am all flaring I'll redo the video myself and he's saying using music, same song. And I've done that two times. And my follower count went skyrocketing.  

Mike: You know it's really just research and you have to do everything with intention and not just by expanding, like literally, I mean, tick tock is always changing. Algorithms are always changing. You know, things are going to get more difficult, but you just have some attention and you research other people in your market and what's working for them and what they're doing. And as long as you're sitting there providing value on the platform, and not just throwing out make money online, make money online, you know, because that's starting to be that people are starting to get new to them. They're getting blind to it, because it's all over the place. So you just study what other people are doing. If you see that they have a successful video. You see why they have it. And then you figure out how to present the same information yourself the same way. We're adding your own personality, your own flair to it, and just copy the hashtags and then their hashtags, and topic music and posting and see what happens. You know, you might get some functions. It's usually just simple tweaks out there. And I found that you know, tick tock has helped me to bring out more of my personality and it's reflected in my own and my YouTube videos as well, because that's what his TikTok is very good camera practice. There are people who see the light on their screen or whatever, and they lock up and they freeze. Use TikTok and have fun with it. But be very intentional with what you're posting and why you're posting it and use it to practice on bringing out your business personality. who you are because at the end of the day, that's what people are falling for they relate to you. You know whether it is your parents sometimes that sometimes is your actual personality, you know, and how you present information and always test because that's what I started doing. I started testing you know, I love editing videos and doing different things so I find fun and doing that. So I started testing out different things. And you know, it's been working on for me and it's helped me to grow better in front of the camera and present my material out better as well. And so it's it's multipurpose it's, it's been working for me and don't be afraid and just just go out there and always try out new things. Always test different stuff out to get you a better camera if you can, you know, I know you can use the cell phone. But you know, TikTok has been around for a while. So you always want to look for the edge, something that can make you stand out just a little bit more. And you know that's what I did. So I just want to put that out there before I forget.

Matt:  Oh, that's dude that's real. That's yeah, that's awesome. I feel like I feel like the TikTok piece where you were talking about finding different videos going through that research. It's, I tell people all that and I tell this all the time and you know what I actually made. I did training last year about this late last year. And I got a bunch of shit for it. And people were like, people were like, oh, man, like, like teaching people how to make clickbait videos, teaching people how to copy other people's videos and I was like, hey, look, here's the deal. You want to know how many videos are on TikTok? You want to know how many video ideas are actually, like fully somebody's own thoughts? Like, like barely any. There's this old saying that there's nothing new under the sun. It's an old like, I think it's an old biblical proverb or something. But it's basically like there's nothing new under the sun and

TikTok. The thing that people forget is that like this platform, one of the main things that was built on is actually like copying people's ideas or playing off of people's ideas. Like that's actually the platform like it's a thing where people do the same dances, right? When somebody does the same dance to the same song and the exact same thing. No one's like, Wow, what a copycat. It's like, everybody's got to do their thing, right? And it's just funny how people in certain niches or industries have ideas or just funny videos or how to videos that you're talking about. I talk about this every week on Thursdays we do this business blueprint webinar with our business blueprint members, every single Thursday at 3pm. Eastern. And I say dammit, create educational, entertaining videos that teach people how to do something. Right. Here's a you know, here's the number one way to get your dog to stop barking at the mailman. Step one, step two step three like and follow from and then you do these kind of growth videos. I call them growth videos or I stole that term from Andrea who spoke at our most recent mastermind, but it's a growth video and in these growth style videos, the whole point is you're trying to grow your audience and my guess is you've got a couple of videos on your ticket, got over 100,000 views. A lot of your 1000s of followers come after those videos, because people enjoy watching little tidbits. And people are like, well, that doesn't even have anything to do with what you're selling that doesn't make simple videos about things or strategies or things that you're not even selling. Because the point is you're creating content that is beginner, the beginner isn't all concerned, every single detail. Somebody's sitting at home and they're a nurse and they've been working as a nurse for 15 years and they come across your video. All you're trying to do is open their mind to maybe the option that there's a way to make money online. That's it that's the only thing and in those how to style videos, you give them one little piece that they're like can I think I can make some money online? This is crazy. Alright, you know what? I'm not ready to sign up today, but this might go. I kind of like that I'm gonna follow this guy and see if he comes back. Two weeks later, you know, you post something about your journey or something more personal and then they're like, this guy again. Like, you know, I forgot that I forgot about this guy, but maybe I should check this guy out. Right? Or maybe it's on the eighth video of yours. Your link and then they opt in and they disappear for you know, a couple of weeks and you keep following up with them on the email and then you're on Tik Tok again, it's like Damn, I can't do this. Alright, I'm gonna try this. I'm gonna purchase it. Right? And it all started with this little video that just talked about one little, whatever strategy as a little side hustle or little, whatever. And you can do this in any niche training. You'll grab people's attention by just teaching them one trick. You don't have to turn them into a perfect dog in one video. Just one little behavior. Source guarding here is the best way to stop dogs from resource guarding. Or here's the number one way to get your dog barking. Elbows off, right. And these little tricks people are like, dang, that was cool. And I learned something in 30 seconds that I didn't know I'm reversing because I liked that. And this has been going viral since these types of questions early 2020. And then next up in our groups and in TikTok and all of these different things people have been saying, Oh, well, I think it might be over. I think it's not what it once was. And every single month I watch people posting educational entertainment and videos that teach people how to do something. They go viral. They start making money. It just, it's never ended. It's so mind boggling to me that it is pretty simple. But it ain't easy, because you know better than anybody to get good at those kinds of videos. I mean, it took work. 

Mike: It took it took work and it took organization, that was the probably the number one thing the driving factor that has propelled me is especially when it comes to TikTok

Matt: Yeah, what do you mean by that? 

Mike: Well it can be time consuming to generate content for TikTok or for any platform. You know, I just one day decided no, let me let me actually listen to what my wife tells me because she's a super organized person. Let me plan everything out. So I came across a software free software called like notion. And I liked it because you know if you can customize it, it almost reminds me of the old days of Myspace, a bit. You can customize a person in your personality into it while organizing out anything and everything you could think of. And so that's what I did when it came to my my content type of schedule. I have my I have what I call a content hub, where I have my tic toc slash real section, my YouTube videos and my blog posts, and I pick a day out the week where I you know maybe for an hour or 2 am researching what it is that I actually want to post what I want to work on so I'll go through TikTok and I'm looking at all the different you know, the high moving videos different you know, getting ideas sometimes I'm moving outside of my niche into different niches because you get different ideas that you can apply. And I organize out, organize it out, maybe about a dozen videos for that week that I want to get done. And I go deep, I outline what is being said and how it's being said. And then I go ahead and notate okay, how can I present? Maybe I'll do this type of angle, this type of style, whatever, sometimes I'll get around to different two or three different ways of presenting the same content so that you can make, you know maybe you can basically put the same video content message across three different ways. You know which face you are talking, maybe, you know, video in the background and your voice over or maybe just text, you know, the way you have more content to push to make the most out of one idea. I will take everything and I have a skill up whether I'm working on our published you know, I will put down inspiration so I put down a URL for Tiktok person or whomever it is if it's a YouTube channel, the video I'll put down the web link to it as inspiration so I can go back and refer to it and really when it comes to sexiest part of your business, but man, it can move mountains, if you just get hyper organized with what you're doing. And that's what I do. I do my TikTok. I do my YouTube content and I do my blog posts, and then I just pick a time to go ahead and work on you know with TikTok, catch up on my video. So I take maybe an hour and I just work on them, get them all filmed up. I do everything or you know almost everything on my Sony camera so I don't do it on my cell phone. But I'll go ahead and record it and upload it onto my computer and it will be there ready to do the iCloud that is already on my phone to post when I feel like posting it. But man that I have saved so much time and I have actually moved forward so much quicker by organizing my content and it's always the little things that aren't sexy that push your business forward.

Matt: And I think about my wife all the time because when it comes to, you know, office, business type stuff I'm not the most organized.

Mike: Let me go ahead and follow what she is saying. And I found something that worked for me, okay, because I'm not a Google you know, Asana type person. I use notions and I use Trello that's what I do you know, and what I like about Trello was on my mind. For those of you out there, document your process. I do this on Trello. I organized my process from A to Z. When I'm starting something from the beginning put it I put it on there because it's sort of my SOP is my standard operating procedures. So if there's if, if there's something I forget something I'm not sure of. I haven't documented from start to finish so I can go back if something isn't working right. Not trying to wrap my brain to figure out what's not working right. And I see, where's the leak? What I need to fix is step three step four. What do I need to change and do different documents for the process? If you're just starting out, document what you're doing? Note take what's working, what's not working, why you changed it. So the units never know because guess what you might decide one day. Oh, I'm gonna make a course. Well, you got your course right there. You might not know, like, right now, I don't have a passion to make a course but if I wanted to have my process right there for everything, for everything I just didn't tell you I have a wash business as well that I do as well. Totally separate from this. When you make money from one area

Matt: And you shouldn't. Again, we gotta get you back on the show. A separate episode of this show is talking about watches.

Mike: You know, so it's, listen, when you get good at one thing, you start to make money off of one thing you can always diversify. So that's how I like to do that. Now I like to keep all my eggs in one basket. Once I do well in something, I take some of that profit and I put it into something much like watching business as a passion project from services like I love watching. So that's just my thing. But you can always diversify your stuff once you get good at one thing you do affiliate marketing, it works well for you. Go ahead and invest. Maybe I want to get into the crypto game. All right, well, you can start doing some stuff in that. Or maybe you want to start this new other venture. You can put money and you can build those things as well. So you have multiple assets for you. And that's what I do. But Organization is key for me now. And I hate that it took so long for me to take my wife's advice. So it's been working, it's been working and I tell you that things will be so much easier you'll feel a lot less stress.

Matt: And you don't have to get crazy about it. You just You just start a little spreadsheet I used to I used to share a little spreadsheet with people that was just like, you know exactly what you just said topic, you know, and then I would have a bunch of stuff in the whatever dog training or stop biting or whatever. And then you know, you can do it in the make money online space where it's like, you know, inspiration, wealth building, you know, crypto, like all that stuff, right? advertising marketing, and you start to just like TikTok links them into a little spreadsheet and I actually ranked them by how many views they got. And I wouldn't do a free video but man that strategy every five to 10 videos. It is Yeah, you'll start growing a channel and you'll start growing that channel. So I want to create some content that's unique to you. But especially as you're just getting started, viewing yourself as more of a reporter and less of an expert is such a freeing way to look at and look at content creation. There's people there's people who you know, there's this I can't remember what her TikTok handle is.

So they just crawl under their desk and their angle and their video is like can see the depth at the bottom of the desk and like crawled under their desk and there was like a news report and this person's gone like super viral. I can't remember who it is or what their hands guarantee somebody in the comments is gonna tell me what their hands are and I just got a message. Yeah, LA Times hired this girl Joanne just messaged me and said I've totally seen this person. But they Yeah, Susan says I yeah, she's fantastic. Yeah, see, everybody knows who this person is. I can't remember her handle but under the desk area, @underthedesknews. She just like she just started it's like, like kind of like, Oh, well. Let's try this out and see what happened. All he does is she just um, she reports basically on, like, what's happening in the world. And people kind of like getting the news from her as opposed to like their Cable News Network. Right. And it's really a sign of like, our world is going but it doesn't claim to be the foremost expert. Mostly. It's just like, hey, let me convince some world news while you're scrolling. Like let me condense some world news headlines for you in about a minute or three minutes or something. You don't have to turn on CNN tonight. How's that sound? Cool. All right. Creativity. And think about the genius of that is there's literally there's never a moment where you won't have a headline. There's never a day where you're not going to have content, right? It's a genius, genius idea. But the same is true of most niches. If you go into any content platform, YouTube, Tiktok, Instagram, Facebook, wherever. There's from 10 years back until right now, whether it's on a blog or on a video or whatever, there's always content about how to train your dog always in the in the day I showed this guy's video from like 2012 He's it's Zach something something dog Zacks dog training or something like that, and, and lots of academic like yeah, I follow that guy. I know that guy. He's super cool. And this is for 2012 He's on your social ranking for dog training. You know, just that keyword. And but there's training that goes all the way back people create. And you can come on as a reporter let me finish this idea. You can come on as a reporter, and you don't have to be the world's foremost expert. You can give little tips about dog training. You can get little tips about wealth. You can give little tips about crypto or just like you know common or common sense or big sort of universal truths in that space. Like crypto has a lot of basic facts about crypto that you can just record on that are like hey, there's remorse most important things to know if you're thinking about investing in crypto, and it's like sure it's subjective. But this is what you think. What's the most important thing to you if you just got into crypto, you can probably look at what are the things that I looked at to decide how to get into crypto, what were the things that were most important to me, right and then boom you've got a piece of code immediately. And you can also like what you did, what are other pieces? Most important? What do I think about that? Maybe I don't like that one piece. People, people and so many people who are getting started that's why we love this conversation. I love the way that you think about this because so many people come into this and I've got to have like three unique ideas today that I just came out with, or I came up with on thin air all by myself. And they're like that's too overwhelming. Can't do that. I don't even swear ravens start.

Mike: I started off that way. Well, it's like imposter syndrome. And so it's when you're presenting the content that all you need to do is to switch it this way it is to remind people of what's what, you know how to do this. How to do that. Don't Don't act like you are the expert of it just like you're minding, because if you think of TikTok or YouTube, whatever. And you see all sorts of different things. If you're constantly reminded over stuff, it's like it's like you've heard but it wasn't present. It was back there and all that video did was pull back to the front. Man, that's it, you know, because that's how that's how you need to look at other marketers as well. And it might be basic information, but it was right on my mind. And so it's almost like I relearn them, because they reminded me and so and that's the approach I take when I'm making my videos. That's the mindset I have. Make me feel more confident. What I'm doing is I'm not teaching you anything new. I'm not I'm not pulling something up from the universe and showing it to you for the first time. I'm just reminding that's all it is. I'm not minding my audience of this, that, that and that there's a way it's taken off but I don't feel like a fraud or an imposter or, you know, I'm trying to imitate this person. People there's so much going on. People need to be reminded of things all the time. And that's just what's your point.

Matt:  We're just gonna end on that note, that's awesome as a great way to say it. Great way to say it. In a way that makes sense. Mike, thanks for coming on that we had over an hour. Thanks for coming on. And boy is this episode a rewatch. If people didn't get through this. It's basically paid content. But it's free. That's what we do. And you prefer people to go find you on TikTok.

Mike: You can find me on TikTok. You know, basically all my handles are my name Mike Garvey Jr. or Brandon Bob, which is like you know more of my business handle. So it's fine

Matt: Mike, thanks for coming on. We'd love to have you back on a fee if you want to check in send us an email and a couple of weeks or a couple of months and we'd love to have you back on. We'll catch you all in Davidson that you guys can chat a bit about watches make sure to bring your best stuff and raise this up to alright alright guys, Mike Garvey Jr.

You can also find them at the brand of the boss so if you go to YouTube, type in brands a boss right away, give them a follow up, let him know you found him on Wake Up Legendary and then don't want to wake up later. Or return the favor and give you a follow up and it'll all come back around what would he call it business karma. So we'll give him a follow on content and go look into what he's doing. Figure out how he's creating this content. We're going to be back here again tomorrow, same voice here at 10am Eastern. If you're not already signed up for our message reminders, open your phone right now and make a commitment to show up to these every single day Monday through Friday 10am Eastern, even. I grew up in the Midwest, so even if you're out on the tractor or combine or something or even your warehouse and you're on the forklift don't do anything dangerous, but I don't know why. immediately went to the operating heavy machinery. If you're if you're you know mom says in the warehouse sitting at your computer in the office, just turn it on, put it in your ear. It's so much more refreshing and inspiring than the average sort of bullshit that we go through. And listen throughout our day. Non stop soft routine Yeah, just I don't even know monotony. Text W ul The letters to 813296 You'll get a text from us every single Monday through Friday. We don't we don't send you a bunch of text messages like, Mike and I were talking earlier. You're not gonna get a bunch of phone calls. Like hey, we got this awesome 10,000 Never call anybody as a result of this text message. We don't call you, we actually can't. It's just a text message. And you're not going to get text messages with a bunch of pitches and offers. We've never sent a pitch via text message. So you're not opting into any marketing, no offers, nothing. We just want to get you on the show. The show during the story will change your life. That's it. That's our agenda.

How To Stay Focused On Your Affiliate Marketing Business

Below is the transcription for this episode:

Dave: All right my friends, this is Dave Sharpe. Welcome to Wake Up Legendary. I'm excited to jump in to this episode this morning because I've got some fellow tradesman trades woman here on the line with me and I am super excited to hear how they have trend or are transitioning not transitioned but are in the process of well maybe just adding to who knows let's hear what their plans are. But they've made the amazing transition from HVAC, heating and air basically AC and heating contractor who comes in and works on your AC over to digital marketers online. Wow, Craig and Mary, welcome to the show you're actually live this time. Oh good. I scared him here a second ago and came on and said we were live before we're really live but trying to get you guys loosened up a little bit ready for the show. So where are you calling in from? 

Craig: North Carolina

Dave: Okay, nice. So tell me about your this this this I mean, what in the heck would bring you from you know, the trades doing heating and air all the way over onto the internet online and then eventually here to legendary marketer What were you looking for? And have you found it? 

Craig: Well, it's quite a story actually. We had been HVAC contractors for 25 years in Northern California. And between the pandemic and fires and the floods and everything that was going on out there. We were slowly going out of business. We tried pumping money in. We tried everything but it wasn't going to happen. And during that time, our son in North Carolina kept calling and saying, Hey, move to North Carolina. You can be with the grandkids. And so we finally shut down the business and moved here. And we were offered a job with one of his buddies by starting a trucking company. And so we're going to do that and then that falls through. And so you're I was on the internet looking for something and I came across Steven Droege and that's how it all started.

Dave: He's something else isn't he? Yeah, he's, he's, he's something else he was. He was our mastermind in December. I want you to think about this. Okay, think about this. Everybody who's listening. And obviously you know his story, Craig and Mary, but I mean, Stephen Droege, came to the mastermind in December of 2021. And sat in the background quietly with his pregnant wife. very unassuming, and quite frankly, I don't think he knew exactly what was gonna happen. I just know that he knew he needed to make something happen and did so much and achieve so much. I think a lot of ignorance is on fire. You know, it's not about having to know everything. Sometimes being ignorant is not a bad thing. Sometimes being ignorant is what we all are when we're kids and more playful and we're going 100 miles an hour and we don't have all these fears and all these limiting beliefs. But anyways, you know, before we learn too much, to where we get out there on tick tock and we start talking over people's heads. He took advantage of that early motivation. I call it ignorance on fire. It's where you don't know everything. You realize you don't need to know everything, and you just go like hell, and you don't waste a lot of energy overthinking things and you don't waste a lot of energy. You know, you know how it is Craig and Mary you guys have been in HVAC you forgot more about that business than a lot of new people know. And there's a lot of benefit when a young HVAC business owner or contractor comes into the industry, right? Because they're just, they're, they're on fire. As we get in the industry, and we know more and we have some success. It's sometimes honestly it can get harder because Steven took advantage of that early so I know that all of you thinking your first six months are going to be your hardest. But what I'm telling you is what Stephen Droege did, is he made his first six months his most impactful yeah and did so much in his first six months. He now has an income that's well beyond what I think he thought he could achieve. Maybe it's surprising to me, sometimes there are still things that are achievable. I'm like, Wow, is that possible? But in six months he went well. I think he quit his job, and is now full time at home with his wife and his baby. Came back to speak at the Orlando mastermind and did a wonderful job and shared and, you know, you can tell somebody who's ready for their moment because they seized it and they and he was ready for his moment. And in a short six months, he changed his entire life and is obviously changing other people's lives too. That's powerful.

Craig: Yeah, yeah. We followed his instructions. And he answered every question I had. And he told us to just start doing reels. And go crazy. Do four or five of them a day. And don't stop. And that's what we did.

Dave: Yep. Yeah, it's pretty you know, when I was looking at you guys's stuff, and it's real. It's real. Grandpa Craig there's your there's your I mean, it's talked to us about you know, coming in learning a new skill set learning a new business. What has this been like for the both of you? Well, we felt like we just had to dive into it. I told Steve from the beginning. We don't have any options. We got to be successful. We don't have anything else. And so we just dove in and at first we weren't very good. And we just kept trying and kept doing it and started getting good. And now we've got all kinds of people getting interested. And it's just amazing. It's blowing our mind.

Dave: It's amazing. You said we weren't very good and something like we kept doing it and then we got good. Now. Hold on a second. A lot of people make what you just said really complicated, like getting good at something is rocket science. But what you said was basically we sucked at first. We kept doing it, we kept practicing. And now we're a lot better and we're actually pretty good at this whole thing. I mean you made something that a lot of people really over complicated really, really simple. How'd you do that? Right there and you know what I mean by how others make this process very complicated because, well, what are people going to think of me and you know what, what? I feel uncomfortable in front of the camera. How have you overcome all that? Or how are you wrestling with you? Surely you're human, you have those same things. How are you dealing with it?

Craig: Well, at first, I didn't even tell Mary about this. I just paid the seven bucks and went through the first four days. And then I realized, realized this thing was a little bit bigger than I thought it was going to be. And so I stopped, went to talk to Mary and said, I need your help. You got to do this with me. And so we started from day one and started over. And then we got going well, we're going through the 50 Day Challenge. I started going online and posting Bible script just to get myself my face out there to get used to talking and it really helped. And then by the time we got to the end of the 15 days, Steve told us just run with this thing. Just get going, do it like crazy. And we'll just see what happens. And so that's what we did.

Dave: If you keep it simple, it can be simple. I like how you went and got Mary. How did that feel to you Mary when he went in and got you to stop what he was doing. He had went down this path initially without telling you but then he stopped and he went to you any asked for your help and support and tell tell tell me and I'm asking this for a reason because a lot of us husbands struggle getting the support of our wives and I'm sure that there's wives out there who are women who struggle getting the support of their spouse, can you talk to us about how that fell or what that experience was like when Craig came and sort of solicited your support but in a vulnerable way. It didn't sound like he was like a woman over here. It was like Can you talk to us about begging?

Mary: I'll tell you, I dragged my feet like they wanted to. He's pretty gullible and you got to reel him in sometimes. But seeing his excitement and us realizing that this is our plan A and we don't have Plan B right now we got to just dig in there and do it. So as far as getting in front of the camera, I'm still rather like this, but you gotta get out there. You're gonna look silly. You're gonna have fun. And that's where we're heading right now.

Dave:  I mean, I'm looking at, you know, Grandpa Craig's channel here, but I'll tell you what, I'm seeing a whole lot of Mary on here too. You know what I mean?  I mean, I'm seeing a whole lot of Mary here and there. He's still in the show here, brother. Yeah,

 

Craig: We've done about 240 reels. And she's probably half of them.

Mary: Wow. Yeah, I didn't realize that.

Dave:  I did realize that. Well, what is this? What? Now you both have? So I made some money, right? Which, you know, always helps with motivation. You know what I mean? Because it's kind of like, I don't know how people stay motivated in in other things that that take four years, six years, then you gotta go do insurance, IPS chips and all this stuff, which is what people do in college and they go to internship, but a lot of people can get really impatient and just maybe a month or two of getting this up and running or even whatever. Um, how long did it take you to start actually seeing traffic leads in sales? And how long would you stay disciplined and committed? Were you prepared to stay on this track? Until you quit? Do you know what I mean?

Craig: He had the mindset of we're going to do it however long it takes, but we had so much money, and so it turned out right when the right we started getting paid was right around the time our money was running out. And so it just worked.

Mary: I gotta tell you, we were so excited over $2.80 dollars and 80 cents and then it comes out it proves the concept you know, the first few Commission's prove the concept, and then the bigger commission came in, and it was just like, that's amazing. And it works. And so we just got super excited.

Dave: Are you both also? It's wonderful, and you're starting. It seems to be working in the make money online space, which was also something that you were looking to do, so it makes a lot of sense. A lot of people think, Oh, well the only thing legendary teaches is how to be an affiliate for legendary. Do you know, for those of you who are listening who are just you know, maybe sitting on the sidelines and haven't gotten to the trenches and are getting done the work and getting the results that Craig and Mary are getting, a lot of times people sit on the sidelines and they just assume or they just criticize or maybe they're trying to sell something else so they take shots. Number one is we never asked anybody to be an affiliate for legendary. We're blessed and honored and grateful that people think that our training is valuable enough that they actually want to also promote it. That's about that's just all there is to that. But number two point that or thing that I wanted to say was relating to that it is really amazing when those first couple of very small commissions come in and you celebrate and you feel almost like it's like a million dollars, but it's only a couple of bucks. But it proves the concept now. But I want to ask you, do you see how these skills in these business models that we're teaching you both affiliate marketing but also how to sell information? Do you see how that translates and transfers over into so many different things? Not only can you use these skills to maybe market an HVAC business, but you can even package all of your HVAC 25 years of knowledge and you can have a a category you know, a separate channel or whether it be Tiktok channel YouTube channel, to where you are speaking specifically to HVAC contractors and tradesmen. And as a matter of fact Greg and Mary, I mean, test maybe test that separately on a second account, no rules that we can't have multiple accounts folks, we all can have multiple tick tock Instagram, these are free accounts people. It's okay. So why not test the concept you've already got all this expertise, that you know how to talk to those people. Why not say I've been a contractor for 25 years. I could show you how to do HVAC better, I could also show you another way of how to get out of that business. Or at least create side income in case that business ever goes down. Right. But my point originally was the transferable skills. So I want to ask you about that. Do you see how the skills transfer and translate into promoting any product out there or packaging your own? Knowledge or somebody else's knowledge into a course or coaching program program or an event? 

 

Craig: We definitely said it's a definite possibility we could sell on our knowledge on HVAC, although right now we want to focus on what we're doing. But you never know.

Mary: That's a great idea to thank you.

Dave: Well, what you're doing right now is affiliate marketing. And I love that answer. I love that answer. See, there's always you know, if we pay close attention to people that are rocking and rolling and succeeding, we pick up little clues about how they're succeeding in the minds that they're in. And as I was just going over that with you, your response was that's a great idea. Dave may be awesome for another day, but we're focused on what we're doing right now. That's I just want to validate you for being in that mindset because it is so easy to get distracted. And especially, I was just doing a fellow entrepreneur with lots of ideas. All us entrepreneurs have lots of ideas. How real I want to say this, Greg The reason why you are succeeding is because you are focusing. So in what you just said to me, it was proof of that. But how do you stay focused on a daily basis with all of these differences and even your wife said, Hey, this guy's a little gullible. He's a risk. He's a risk taker. You know, he likes a good sales pitch and He probably likes to give one too. But how do you stay focused Brother, if you are somebody who has a little bit of the squirrel, the shiny object syndrome and you're an opportunity seeker, how do you stay focused day in and day out?

Craig: That's definitely me. I've been in every MLM since they began. I was in Amway 25 years ago. I mean, so anything comes along. I'm always looking at it. But this thing,

Dave: I love the I love you. You're the older version of me.

Craig: Steve told me from day one, that I was gonna be a success and was gullible enough to believe him. So I just told him, You tell me what to do. I will do it. And then if I'm not successful, I'll come back and engage in it. Now.

Dave:  Yeah. So you're you're you're willing to stay on track and you understand from owning an HVAC business for 25 years. That if you're going to have any success at something, you've got to work the business day in and day out. You can't show up one day in your town and say, well, we're not doing AC Today. Today. We're doing plumbing. Don't you guys want some plumbing work done? Right? And it's like, sure the AC guy was about to call you for some AC maintenance. Now you're not right. Wouldn't that be weird? You know, from running that HVAC business. You gotta be in business. Those doors gotta be open. Those checkout pages got to be working 24 hours a day seven days a week because they may not be ready right now. But next week when that system breaks, or next week, when they're actually having a feeling that they remember. Remember that guy on Tik Tok that was in North Carolina and was sitting around Grandpa, what was his name? Oh, yeah, I'm ready to buy now. I'm gonna go look at that. Guy. Oh, I pull them up on TikTok Oh, shit. He's talking about Oh no. How's he into now? He's in the Amway. Oh, gosh. Follow this guy. But there's gotta be an element of consistency. Because that's how this whole business works. You're set when you're sending follow up emails. There. They're now following your page so they see content from you. People usually have to see a few videos or emails or hear from you a couple of times, just to trust that you're not a scam artist who popped up one time and then you're off. So you guys both of you are doing that consistently and are you getting are does it seem like from the messages and in the interaction that you're getting people are? They see that you are leaders even though you may not consider yourself leaders. They can follow your suggestions and they can take your advice in their doing so you feel like that consistency, despite the fact that you're not really experts at anything, right? Do you feel that your consistency is still winning over the trust of people and making them bold?

 

Craig: We feel like the consistency speaks for itself. We've got a couple 100 More than 200 reals out there. And anyone can go on our page and see them and we do training and stuff whenever it comes on. And we try to learn we're trying to learn at the same time as doing it. And so we want to get better and do more.

Dave:  What other things would you think would be valuable for people to hear from you guys today?

Craig: Gosh, I don't know. Just our main theme is consistency. And every day whether we're sick no matter what, we get up and we're gonna do at least for reals no matter what. And that's our focus. We may have something to do with the grandkids. But around that we're going to get our reels out. And you know, it's just whatever it is it is and we're just going to keep pushing. Yeah.

Dave: Mary, How about how about you? What do you see in what people should know from your perspective, you've got a valuable perspective of having your husband come to you. And then now you getting involved in I mean, what got us such valuable experience? What could you share with other folks who may be listening in and maybe they're, I don't know, maybe they can take this to their spouse and say, Hey, see, I'm not trying to hurt our family. I'm trying to help. It may seem like I'm a little erratic, because I think a lot of people deal with husbands or wives or just partners, like Craig, like Dave, who we are. We do seem sometimes like we're erratic right are starting a bunch of things. How do you support somebody like that? Mary, how do you support somebody like that? And how, what experience would you give maybe to somebody who's a skeptical spouse loves the spouse, doesn't want him to get her in, doesn't really want to waste a bunch of time, but ultimately still wants to support their dreams and doesn't have a whole lot of other options. You have such valuable experience as just I'm just like, what could you share with us that might be helpful?

Mary: Well throughout the years you get to know your spouse and they go down a road that maybe is too gullible, you know, you reel him back in. If you do spot this in your spouse their desire to actually go through with this suggestive file and you'll see like the pride in his face for actually doing this for actually going forward and making something of this it is so exciting to see how excited he is every morning and make these reels. I just want to help them.

Dave:  Really, Craig, I mean you really got it made rather. You're really you know, you're surrounded by family. You went to you and you encountered a tough situation, like many of us did. Maybe not to that extent of business and having to move across country with chill with your kids, but man, you guys are figuring it out and doing it and now you're not sitting around saying what happened or you're going I just man, so much credit to you for doing that and for getting out there and making it happen. And thank you for your Yeah, I mean, I'm just really inspired by your story and I know so many other people are so we're gonna send people to your TikTok. @grampacraig 

Dave:  We'll go check it out, man and follow along on your journey and come back and see us in a couple of months. Would you too and let's keep the conversation going.

Mary: We'd love to all right. I'll see you.

Dave: Okay, Craig. All right. See you Mary and tell your family that we said hello as well and be well be safe and be legendary stay legend.

Mary: Thank you. All right. See you guys.

David Sharpe  

My friends. There it is. Once again, you know another amazing story. Go and check them out at @grampacraig over on TikTok and Grandpa Craig Marketing over on Facebook. And man I mean, wow. Move cross country to have to completely relocate with absolutely no plan and to not know what or where money's gonna come from. But to still have enough wherewithal to still be you know, in those moments, those are where we break down or we break through, you know, it really is like wow, this is it. This is the moment you know what I mean? This is where I need to act, and they acted, they acted well. Craig acted secretly. And then he came in and he shared it very vulnerably and honestly and wow. Look at the partnership, look at the support. Look at what's possible. Sure they're having their apps probably going to experience a lot more financial success if they stay on this path, who knows what's possible, but also look at the relationship and look at what it can do and has done for them, their love for each other. It's just magical what this business or a business can do. If you go into it and you're in, you know your limitations. See with Craig and I've done this too. You know, for me a big business with a like, for example, being a contractor might have even been too overwhelming for me personally, because it's a lot of equipment. It's a lot of things to take care of. But online marketing, affiliate marketing, it is a manageable business. All I need is a laptop in a cell phone, and I can do it and he's done it. He's doing that. Right and Papa Don's doing it at 78 and so many other people from young to old are doing it because they got in and they went through the training. They took if they needed support, they asked for it. They asked for it. There's just so much to learn when we talk to these people day in and day out, and we listen to how they did it. How did you do it? Well, I didn't have any other options. And I was at a moment where I was gonna break down or I was gonna break through, you know, I mean, he didn't say those exact words, but that's exactly what happened. And yeah, he and he went and did something even if it was wrong right. He took some action. That's what my dad used to say to me on the construction site, do something, son, even if it's wrong. Well, you don't know what's right until you start trying things. Just so happened to try something that was right. And then he said, Mary, I screwed up. I didn't tell you. You know what happened. But I want to tell you now I need you to write in and I mean, the magic every moment is an opportunity to create magic depending on what choice we make. What choice do we make? We are so powerful pieces to design our life. We are in control. I know that and I'm not trying to say play god. I'm just saying we're in control of these powerful choices that Craig and Mary have made, and it's possible for any one of us to do the same thing. So keep up the great work. Of course, Craig and Mary and all of you have a Legendary day. We'll be back here. Another episode tomorrow. Same time, same place.

How To Use Paid Ads To Grow Your Business

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Dave:  Hey, what's going on my friends this is Dave sharp Welcome to wake up legendary. And yeah this this morning we're going to be talking about how pay the ads help this gentleman grow his business extremely fast listen a couple of housekeeping things as you're on this live if people are messaging you friend requests and you you know they are eventually going to try to pitch you some sort of something most likely be careful of that as you're watching you know as you as you come into our community or any other community online on Facebook, be careful of those people who are going to be looking to prey on naive people and pitch their wares and so forth. For the most part, ignore most people who are reaching out to you because they're looking to sell you something and you need to be focused on your business. You know, buying the right training from the right people uses your gut and then gets into action. And that's exactly what Edison did. So help me welcome Edison to the show. What's up my man? 

Edison: How's it going there, Dave? 

Dave: How's it going? It's going Excellent. My brother. Where are you calling in from? I am in upstate New York about 50 miles off of New York City. Okay, okay. I had a family that was from New York and I used to go up there every summer in New York state, New York City. But welcome, man, and tell us a little bit about who Edison is so everybody can get to know I see you have pictures back there. You must have a family, you must have a whole life. Right. And that's I think what sometimes we forget when we're dealing with people on the internet and we're talking to them and we're marketing to them is that we all have families while regular people and that's why I love to talk to people each morning. Because you know, they humanize this whole business for us. So tell us a little bit about Edison, you know who you are and how you found legendary.

Edison: Well, first of all, thanks for having me on here today because it's my privilege to be here. I've actually been here since inception, but I've been in the digital marketing realm since 1997. Before he was even called Digital Marketing. Back in the day when people didn't even know that the internet was gonna be a thing. You know, it was a fad. But you're absolutely right. Everything is about family. All these pictures here are special events we've had over the years that hang them up on the wall there to remind me of why I'm doing everything that I'm doing. I have the bar back there by the way, a mini bar. And that's so that you know, sometimes I want to forget some of the things that happened as well. So sometimes I want to remember these people, sometimes I want to forget them.

Edison: That's the tagline real life, right? But no, I've been doing this since 1997. We had a small advertising firm, my dead wife at the time. We grow it over 20-25 years. So my kids are grown now. You know, when they're both out doing their own thing. My daughter is working. She's a vet tech, very proud of her. My son is an entrepreneur, extremely proud of him. He's doing a lot of things that I didn't even imagine could be done and he's actually doing it. So it's all about getting your family through and giving them as much as he can and then teaching them exactly what it is that they need to aspire to so that they can do it themselves as well.

Dave:  So with the digital marketing experience that you have, and all the different things that you know and that you can do, what led you to legendary What were you looking for, and have you found it?

Edison: Yes, here's the thing, okay. You know, the shiny object syndrome, you go around and do all these different things. My main focus over the last 25 years or so since before 97, but I'd say 97 for the web. My main focus was helping small business owners, right. Small business owners retail locations, they need the internet more than anyone else, and they're the ones that like to find it the most right? So I found my niche with a small business owner. However, as you know, any service oriented business you're trading your time for money. So yes, I can scale up by hiring more staff. You know, the more work we get and the more staff I need and you know, scale up that way. What attracted me to the legendary pretty much any affiliate program out there is you can actually promote something and you can promote it as hard as you want or as easy as you are. And what I mean by easy is just put up a link somewhere, throw traffic to it every so often and forget that it's there. And every once in a while you get a check. I mean, like you know, I mean I don't get a physical check of course, but you know, you get to your paypal saying hey, you got a whole bunch of money here. Over the years, I've learned to do that with programs that supplement anything that I do. So my focus is my business and that's where I know, that's my bread and butter, right? That's what pays my bills. That's what pays the mortgage. That's what pays everything right. The affiliate part in my case, is that I used to call them Monopoly money. Because it's like the extra stuff that you get, you want to go on vacation and you know, they say, Hey, let me see what I can promote out there. Throw a couple of dollars in here, you know, because I do a lot of paid ads. So a couple of dollars here. Let's see if I could get a three to five return on investment and whatever we make for that amount will go on vacation as we had to actually do that with my daughter. We had to go off to spring break. And I used to say okay, whatever I sell this weekend, that's the money we're going to use to go out and to wherever we go and right. And sometimes you used to be like just 500 bucks and sometimes you'll be like, you know, not much.

Dave:  I want to I want to share something that you you shared with that you wrote into us when we asked you to come be on the show you said and I hope you don't mind me sharing this but I I think it's important because a lot of people whether you need extra play money, or in your case, when you you know Are you okay with me sharing about the divorce and what you did for your ex wife and yeah, yeah. So. So you wrote that, you know, in 2007, you were divorced and gave the company that you were just talking about and its residual income to your ex wife, and you started from scratch.

And everything was fine until the pandemic shut down 75% of your new clients and you wrote in if it wasn't that you dabbling in affiliate sales over the years, the pandemic would have wiped you out. And so you said the Commission I had built up from companies offering email marketing services hosting domain registrations online education helped me get through a very difficult time in the world. Now I'm restarting in business and it's starting to look great and I just, I just man, I thought that was really powerful. It's because Absolutely. If you want extra Monopoly money, as you said, or vacation money, but it's also we never know when something's going to hit when something and we don't know what it's going to look like. And it's last thing that we all went through was completely out of the blue. And Edison because of your previous affiliate marketing experience and the income streams that you have that carried you through and there were so many people that didn't have that. And I just wonder before we move on if you'd speak to Yeah, you talked about the vacations and all that but if you would speak to how important it is to have backup skills, savings and even income coming in because you don't like you said you didn't predict what happened, right you can you talk about that side of this business and how it's your HSS it saved my HSS as well. Yeah, absolutely. And, you know, thanks for bringing that up, because I was gonna segue into that because it's great to have monopoly money, but you need it back in 2017 You said 2007 But it's 2017.

Edison: Yeah, we built my ex wife and I built a beautiful business. We did very well. We put the kids through college, the whole nine yards. But in 2017, we divorced and one of the things that I did was I gave her all the residual income, all the hosting accounts, the websites, anything that had to do with maintenance, anything like that. That's the residual income. That's what I had been. That's what I strive to build over time. I was in a good place to do that. So you know, I handed it off to her so she didn't have to worry about paying the mortgage or taking care of the bills and all these different things. But then, because I felt that it was easier for me to start all over. When in reality, I was already making money online with the affiliate programs affiliate.

Dave:  I know we can't really talk about numbers here but it was enough that and with a proper disclaimer, which is that your Edison is about to give some numbers in no way shape or form. Should any of you take these numbers as that's exactly what we're promising that you're going to make in this business, but please give us numbers now that we've given that disclaimer. Alright, so from affiliate money at that time, I was only making about $30,000 a year, which you know, some people make that part time working somewhere. Some people make that full time. Let's be serious, but that allowed me to have a cushion, let's say so I can give away the entire company and still not be flat broke and really start from scratch. So I started a new company from scratch, which was the marketing side of things because I wasn't going to start competing against my own ex wife at the time. So I started the marketing side of it. Things were going fantastically well until 2019 with a pandemic hit. And everything just came to a screeching halt because my niche is small business owners and the small business owners, the one that suffered the most in this pandemic. I mean a lot of businesses suffered but they really, really, really suffered so about 75% of my income just went away. Again, the affiliate funds that I was getting was enough to carry me through all that so I didn't have to hit. I didn't have to go into all of my savings. Because I got into all of my savings and haven't been completely depleted if I didn't have some type of income. And you know, I still had a few clients, you know that they were you know, that survived and was still paying, you know, some bills but a failure. If you don't have a person, call it a Plan D and they call it whatever they want. I call it supplemental income, whatever you're focusing on. You have to do something to bring more money and you have to decide whether you're going to use it just to go.

Edison: You have to have something that supplements what you currently do because let's say you're working somewhere nine to five, and you're like go I mean nowadays they're hiring everybody that the writers,

Dave:  You know, I agree. I agree that if you have a nine to five, you should have you should you should be you should always be Well, I hate to say the word should. But yeah, supplemental income is an extra income side income can be helpful if you have a job. But what if you're a business owner like you are now Edison as a say you have an affiliate marketing business and you strive to do this full time can you speak a little bit to people how they start multiple things, and how having multiple things as an entrepreneur is very different than having multiple things if you still have a job, like if you still have a job and you have a side hustle or you're doing something that's that's that's very different. But if you have multiple businesses, meaning that you're trying to run an agency and do affiliate marketing you're trying to unless it's a business model that goes really close, that works really well together like the core four ways to sell information, you can sell a course and also do affiliate marketing. It's not a big deal. But I just want to make sure that that that I want to just delve into the details of what you said a little bit more, because there's a lot of new people who think Well, absolutely Edison, who's been in the business for 25 years, says I need to have lots of things going on. So as they're trying to start their affiliate marketing business. They're being marketed to a bunch of other things and before they actually have anything up and running. They don't even have the business started yet. They're in the mindset of multiple streams of income, but ain't got the first stream and if that makes sense. Can you speak to that?

Edison: Yeah, absolutely. And just to clarify everything. One of the things that helps any individual is first of all, let's differentiate two things. If you're working nine to five, and you have that job, right, once five o'clock comes around, you could show that off. Right, right. I mean, you know, you didn't have when you're an entrepreneur Dave, come on, can we really turn this off? We're constantly thinking about it, whether we're, whether we're working on it or not. We're constantly thinking of our business. Alright, so first, that's the big differentiator. So when the entrepreneur you're doing many, many things, so when you start doing the multiple streams of income, he was my secret. This is what helped me and I'm sure it can help many people. I always chose an affiliate program that's going to supplement anything that I was doing. Okay, so for instance, I offered domain registration hosting, web design, right. So what goes with all that? You need to do SEO, you need to do PPC, those are all services right? But which affiliate programs use their email marketing systems, right? So I became an affiliate for an email marketing service, right. Hosting outside of I don't have my own servers to put the company on and let them do it. So I went to a company. I became a reseller for their servers and now there is an affiliate program. Online education like this legendary marketing is one of the biggest things I loved about legends.

Dave:  It's how I became the number one affiliate of Click Funnels because we sell education about how to build internet marketing and for the past six or seven years, how many over the years we've been in business. I have been sending customers over to click funnels to get a funnel set up. And so that has made me and again, another big fat ridiculous disclaimer that this is absolutely not guaranteed for any one. But I think my affiliate income with ClickFunnels is somewhere between 30 and 40,000 a month, something like that, maybe up to 50,000 a month. I can't remember but it's literally a side income as you're talking that I was able to earn without doing any extra work because it is a what's the word Edison it is a it's like it's something that they already need in this business. Yeah. If I was a golf coach, what would I want? If I had clients coming to me 10 A day 10 A day, okay. Or five a day. I got five clients coming to me today. If I send somebody into the pro shop after a lesson and they spend $1,000 on golf equipment, do you think that the trainer out there should get a commission for sending them in and telling them everything that they need to buy? Absolutely that probably doesn't happen. But the beauty of affiliate marketing is that you get paid for everything you do and then you keep getting paid. Over and over again. It's all about getting paid per action and then getting paid basically. The beauty of affiliate marketing is you're literally splitting your profit partner with the company, you're getting 3040 50 60% of a sale, which in many cases is more than an owner. That more than the owner of the businesses a lot more. So Edison I, I'm, I'm so thankful that you brought this up that affiliate marketing doesn't just have to be a primary business. It can be something that you're using to sell your customer additional picks and shovels as they continue on their journey to mined gold in their industry. Right? Absolutely.

Edison:And this is something that I've been teaching small business owners, especially the ones with the retail locations, they don't realize they have a retail location they have foot traffic coming in every single day. And they have stuff that they don't sell, but they couldn't become an affiliate for and just have a sign there with a QR code that goes somewhere and the person buys it. That's supplemental income that is not costing them anything extra.

Dave:  Your email autoresponder series, the emails that you send that go out to somebody, you can write as many of those as you want. That's what sometimes I don't think we remember is that, you know, you can write 10 follow up emails, you can write six or you can write 600. And you can continue to find products that, you know, a lot of times it's the marketers responsibility to figure out an angle of how that product might tie in. Or sometimes you have to point out why the person might need the product. But because sometimes we don't know we need something until somebody tells us we need some bread. That's how the marketplaces work. Hello. But, you know, Edison, as soon as somebody gets on my email list, maybe I might sell them or market them my core offer initially whether it's my services, maybe it's a course, maybe it's my main affiliate offer, but they're still on my email list. And I can continue to market to them over and over and over again, while delivering value in my emails. And just making subtle recommendations for them to go grab other products. And it truly does the work once and the email, and that's the closest thing or one of the closest things that you come to true automation. It's true passive income because you did the work. Say for example, you paid the money and set up the paid ads which I'd like to transition and talk about a little bit with you. But the beauty of how you really make your money with paid ads. Is not or nowadays anyways. is not on the initial sale. All the big companies know this and all the companies that you see advertising understand this, we understand this as well. We're willing if we're selling a $7 challenge to spend 40-60 upwards of sometimes $100 for a sale for a $7 product. What the hell's wrong with your bath, Dave? Because we know what each customer is ultimately worth over, you know, a year's lifetime value. And those additional emails and stuff like that, that go out add to that lifetime value. So talk to us a little bit about that from your perspective and how you've used paid ads here with you lately to drive sales.

Edison: Well, I use a lot of paid ads for my clients and I'll give you a few examples. I have an attorney that we do content marketing for him because he needs to be in as many places as possible. And it's extremely expensive for attorneys to get high ranking on Google let's say, right, so we are doing interviews on a weekly basis posting the let's say the videos up to YouTube and posting it to his website. But then we do pay that so we send targeted traffic to those videos. So now he gets all these views and the people that are watching his videos then see that he they need his services and they go to their website we capture their email box in the follow up although you know sequence here you're gonna love it because it talks about this you're gonna like that because and then we just don't say you're gonna love this gonna say if you know someone who's in this situation has just forwarded this email to them. So pay that and email marketing. They go hand in hand like you mentioned, you have to not just throw money at sermon money or ads to go to a landing page in the funnel and that's it. You have to also capture that information so that you can do all the sequential email marketing for I have a client that we send out an email every three days for a full year. And in there, we can change the PS with what we sell the product and the PS because it's all valuable information. And the PS is what gets them all the affiliate sales and he has the grossest, his firm, they grow this audience and get some more business, his core business but then he's selling affiliate products on the back end. And again really an attorney and=

Dave: Attorney is using his selling products as an affiliate to his customer base or his audience. That's the end you've set all up is that what you're saying? Yes, the

Edison: The attorney right now is doing content marketing, right the attorney we're doing all of this with throwing money at their videos and the YouTube videos. We don't go on to the YouTube video to their website and we capture their email address, for instance. That particular client is not doing affiliate marketing. Right now. We are growing a base and one of the things who's going to do is we're going to get together with other attorneys that are not of the same discipline. That then they can do. They're gonna have a network of referrals back and forth and referral is different things. It's pretty much affiliate marketing, marketing, per se, it's not like you know, you're gonna go and sign up.

Dave: More referral marketing, but it's the same thing. It's the same thing. Affiliate marketing is you're sending somebody to a business and you get paid for the referral.

Edison: Exactly. So back in the day, we used to call it viral marketing. Now the color of affiliate marketing, you know, like digital marketing used to be online or you know, internet marketing so it's a Potato Potahto type thing. But getting back to paid ads is the fastest way you can know if something works. Okay, if you want to know that, you know that. Legendary for instance is like with legendary, I've thrown money, email, paid ads and everything else. And I learned that right, right, because what happens a lot of people throw a couple of $100 Couples of $1,000 at an ad and say, Oh my God, this didn't work. But they got a whole bunch of names right? They got maybe one or two sales, but because they didn't make enough to at least match what they spent. They think it didn't work, but they don't do the back end. Like I said before, they don't do the sequential automated, automated response emails that go out to then continue to add value to that person so they can see you or send authority and they can see you're someone who can help them because that's what we're doing. We're helping people, your educational products, or people that are looking to start an online service or an online digital service to offer their own business write their own core products. It's not just to sell Legendary, it's to learn how to use the internet to use this great divide and now we can sit on our laptops and just do it all day long. I wouldn't take it to a beach though. I wouldn't take my laptop to the beach. I guess there is sand in there. I tried but it doesn't work for me anyways, but I could take it anywhere else. Okay, I'm going on vacation to visit my daughter in Tampa and she's right by your office. I'm going to visit you if you want, by the way. And we went well, I took my laptop and I don't have to worry about work. All of my clients are 100% right now. All of my clients were pre-pandemic, I will go to my client's office and this and that. But post pandemic is also what we're doing right now.

Dave: Even if you're doing paid ads, but you set your funnel up, you set a you know, even a minimum of five to 10 emails that go out and get you started whatever you can always right I'm going to show you something here in a second. It's going to blow you all's mind in terms of I'm going to show you an affiliate marketing campaign that is going to blow your mind and in show an example of exactly what we're coming out with these email follow ups over months and even years you know but gosh, this is this is really this is really important. Because there is there's just there's so much there's so this whole business is a really simple, simple, simple simple model, that if there's only a couple of tools that you use, meaning of a funnel builder and an email auto responder, those are the only two tools that I have used in that that one needs to be successful with internet marketing. You don't need a WordPress blog, you don't need anything, everything else you can use. You don't have to own it. You can just use it, you can rent it, right you can rent the real estate, in most cases for free to set up your business which is insane to me. We can just go and set up a storefront on tick tock on Facebook on YouTube on Instagram for free. That's the free side of the business. So every so no longer does anybody and Pinterest already Carolina and Pinterest and several others Right. Or if I would have an email list we could just email out But I digress. I digress. Edison we can set up shop in any one of these. These malls tick tock instagram, youtube for free. And if so, we want to spend money. Just turbocharge we can with paid ads. And I am just having a moment right here where I'm just realizing how good this is and every single morning I love to get excited and resell myself on how good this is and how much opportunity we have in front of us. So I make sure that I keep going after it every day. And don't get complacent. I promised I would show that campaign but I just want to get over to you. If you have any thoughts on this. So we're talking about paid ads. We're talking about making those work. But we have to remember that any of us can set up an email TikTok YouTube, Facebook and have a free storefront. We can grow as big as we want in that even before we get into paid ads Edison, how different is this than when we were marketing back 10 years ago and especially how much easier is it before we even get into the paid ads conversation just with what we can all do? For low to no cost?

Edison: Oh my god. I can tell you as someone who has been around for a while. Back in the day. We used to have let's say direct marketing right? We used to have to create the postcard right then if it was just a simple postcard design it gets printed, mail it out. Wait to get a response together. Hopefully

 

Dave: They would have to mail a check back and then mail whatever information books, tapes, whatever. Think about that. It feels like the crud, the crotchety old man who was like, back in my day we had to walk miles both ways uphill. You kids got a good stop, complain. You know get off my grass while you're at it. So let me show that campaign. As I said, I want to show a visual of what we're talking about here with these follow ups. You know, I showed this in the blueprints, but I'm gonna give you all a little bit of a taste of what's in the blueprints if you don't own them yet. And also, if you do own them, I'm going to show you something that you may not have seen. It's in the phishing formula section where we talk about follow up. What else can I sell them for more money, okay. And this particular marketer who we found is just an affiliate marketer. I thought this was such a great example because he's not affiliated with us. He may have been a student at one time, who knows that would be cool. Maybe I learned from him I don't know or her but either way this was a this is an example he had in the blueprints and it's about a you know somebody who sells woodworking plans and as of right now, I've been on this email list let's see older than a year so I've been on it for more than a year. I've likely been on this for a cup for two or three years. Okay. He's away, as you can see, right. Okay. Oh, wait, let me go back to two bucks. So just this morning at 7:17am. And let me make this a little bit bigger. I can see. I still got an email. I subscribe to this email, literally, like two to three, maybe even four years ago, but he anyway every single day and you can look at what 26 May 20 May. Let me get out of the way so May 24, May 23, May 22 May 21. To on May 20. May 19. May. This is how you run a business. This is how you run a business right here for free. See single day and email goes out and originally the offer for the local marketer who was running paid ads and that's how I got on their email list. Originally they were selling, you know woodworking plans to build sheds and things like that and what they found is you know, should all things that might relate or be of interest because we you know, you know to people who are also interested in building and making piddling in their garages and etc. But look at all of the medicinal plants of North America, right? The most powerful remedies growing in your area. So what this marketer is assuming is that hey, maybe because this person likes to do their own piddling, they're a DIY or maybe they'll want to make their own home remedies for things growing the food are growing, you know, medicine in their yard or whatever. You know, it's like a 3d printer. What is he promoting here? Make sure you are connected to WiFi and click the link below so you can always click through. It's like a 3d printer for wood DIY and he turns a regular piece of wood into a coveted work of art see this guy has gone out and done to other and he's found them on Clickbank this offer looks like it's from Clickbank but he's found another offer that he thinks or she thinks would be relevant to the people on your email list. And, again, Edison, I've been on this list for multiple years. And here is an example of somebody who runs their business like a business takes us to really similar markets and sends an email every day even after multiple years. And I just can't imagine what this person's lifetime value is. Gotta be really high because they're doing follow up in a way that we all should be doing follow up.

Edison: Oh, absolutely on a daily basis and to send out totally there and I'm pretty sure if he goes through those emails you may find him asking for feedback. So what else interests you? You know what, what troubles or struggles or challenges you may be having? Because that's how you get more. What else to sell people. If they need something, you go out there and find it. And they'll get it and you'll make some money.

Dave: Yeah, no, it's very simple. So give us the story. It's not simple but it is simple. It's not easy, but it's simple. So let's talk a bit about low paid ads. Are you mostly doing your paid ads and comfortable on Google or Facebook? Let's jump back over there because that's titled The show here today. And let's just talk just a little bit about kind of getting a campaign set up and running and how would somebody get started? Wanted to test 2050 $100 in paid ads in your eyes.

Edison: Alright, the very first thing you have to know is you have to know first where your target market live, right? We know that Facebook and Instagram if you want you're going to advertise on the other. So if they're mostly there, and that's the right audience for you, you go there. I stick to Instagram and Google okay because Google has YouTube they have 10 different ways. I have a client tell you that he's a septic tank person. And Google has this program that you only advertise on symbols on one of these devices, right it shows up here. They click on it and they go directly to their phone and someone on the other end, of course has to answer it. And he's paying about maybe $20. Isn't that when they click on it and they get a call before every dollar and you probably get 10 of them. You've probably spoken for 100 hours to get 200 hours back in service. The lifetime value there is 6000 hours if they have a major issue when they go to know what it is. Your budget should go according to how you're selling first of all, it is simple if you want to do the simplest thing on Facebook, you just boost the net right? But when you boost the ad, you're adding a boost.

Dave: Pillar post, like from your fan page.

Edison: That's the easiest thing to do. However, it's gotten a little pricey when you start selecting demographics, you know male, female and everything else it gets a little bit pricier. However, if your message you should still target but if your message will only be read by the person who's interested in that particular thing. That's what you need to do. You need to pass your target market first, understand your avatar and understand who they are targeting. What else is done while their challenges are everything. Pros and cons of your product mostly speak about the benefits right and not the actual details but if you want to start off with a $5 a day budget, posting on a post store that will have something actionable in there. A lot of people do something that doesn't have an actionable thing because they want to get engagement and they want engagement because they want to show people that they have a lot of people following them liking different things. I do a lot of paid ads. If you go to any of my social sites, my personal ones, your posts here and there because I'm always working on paid ads. I could reach a million people with the right budget with a paid ad and have to put it organically naturally. My budget started off organically. Start off with five bucks 20 bucks a day, whatever it is, but you have to look at a number of hours. The next thing is instead of boosting and it was still on Facebook every step of boosting went into the business era where you can create all of their ads, you know business.facebook.com That's where you start developing all of that. And that platform is always changing. My thing is I show these video videos and I tell people how to do things and then Facebook goes and changes. I'm like I'm looking for that button that is not there anymore. So become familiar with the platform. But most importantly, I'm trying to portray because that's what's important. test different ads, see how we'll go and see it. Look at it, go to your competitors, go to see which ads they're going to, just go to the Facebook library and you can find out all the ads any of your competitors are running. See wasn't bad, because they actually tell you these things. Don't copy it outright. Don't do that because that's right. Frischmann copyright infringement a lot of things you could get in trouble.

Dave: I first started running paid ads back 12 years ago, but actually use company logos and all kinds of charter infringement clinics started getting a bunch of cease and desist letters from companies. You know what I shot first. That's the important lesson from that story. I shot my shot. And I got those heads up. I got sales and I got leads and motivation and then I got in a little bit of shit because I got some cease and desist and I was like, That must be the boundary. And then I came back here and I kept going, you know what I mean? 

 

Edison: To answer you know what the beauty is educating people on these things now so they think thank you and I made because man I gotta put in the times myself because you and I we go out there we get things done. 

Dave: And as an entrepreneur, you gotta let go. I want to point out just real quick, you know, in our business blueprints, I have a tool with multiple post examples that I give of the easiest way exactly what you're talking about here. If we go into the business blueprint, and we go down here to the Facebook funnel, we go to the Facebook friends campaign, these campaigns a lot of stuff that details the specifics back here in this education. And for those of you who are looking at exams, will I even link to the post here? I link to a given example of the post and I like to post here. You can see that I linked to it right here on this page. Okay. But it's it's it's so that that does exactly what you are that you're describing here as well as examples of where I've run these exact campaigns. I give you the templates I give you the ad copy to post. Again, I link directly to the actual Facebook posts so you can see it. And then of course I give screenshots and stuff as well but you can see there's a similar way depending on what you're doing to do Facebook ads if you're just getting started. And I love that you brought up the boosted posts thing because on Facebook right now, if you've got a small budget to get good quality leads because you have more time than evening. spend on your business right now. Then absolutely you can boost a post tell them below, four wins and nation and you take your five you're Texas and now all of a sudden you've got all this engagement you're you create a frenzy. I give you all the company give in you can you know you can put it to action in different niches if you want. It is interchangeable but I just want to remind everybody that the exit polls and that training is right there in the blueprints and if the series is about it, then the beauty is that most of what we teach in the blueprints is free. It's organic, but there's a couple of different places that we teach running paid ads. And I just love that you brought up the sibling list kind which is also the examples that I that I have back in there in the book which just boosting a post and not even really we do teach the business management game in a day and we do teach how to run a folks in the business blueprints as a cut. But you know, a lot of times we prefer that people start out ethically and then begin to sort of use paid ads as a way to kind of boost or a way to throw gasoline on the fire. If you're a seasoned vet like Edison, and you've gone back in you know how to navigate different platforms find a good fit, but it can be a huge disservice if you're now I need to go learn everything that he knows that he's learned in his 25 year did marketing and things that I'm just that I'm not going to get. So where? What other advice have you found to be the simplest to get started with you mentioned the boosting posts. Do you want to say more about that question mentioned another one that would be really that you think is simple or simplistic to get started with?

Edison: Well Google, believe it or not has made Google Ads they've made a call when you first sign up and they're doing this right now but they're giving you like a $500 credit $500 But they've made it so that simple. They have the ad there's a little button they say advance or so and in the simplest way possible do is answer their questions. And you just follow along. And you can have either a banner advertising a search ad or a phone to phone ad. You could have a video ad that's the least expensive thing you could do right? And video ads. And you could do it through Google ads or YouTube ads as well. But I like Gary and I advertise on YouTube but through very simply I go into the non of that stuff but if you're just starting off, start off with email so you can start a brand new account. When you do that. They'll walk you through it. You want to do it, you want more reach, you want to get conversions. People call me on the phone. You want to know that whatever it is they give you the options. It's that simple. They've made it very simple.

Dave: It is that simple. But we as human beings like to talk about what is the simplest and how to do and oftentimes are afraid to go in there and take a look at somebody who's with us with a flashlight. Tell me your experience with that shit and why you think that person nowadays thinks that they need a mentor or somebody that likes to show them how to do it. I'm not trying to throw stones at you or criticize but there is a very different approach to entrepreneurship and I'd like to know your perspective. As a 25 year vet who's been you know, who's been who's who's had hardships, but that had to pick yourself up in, in literally if you don't make money, my brother, your family has how many? How do you approach things? For example, if somebody wants to run paid ads, they need to reach out to you and have you fly out to their house and sit next to them. They need to hire you for one hour of coaching. And that's that's fine. They could . It's a capitalistic world and I listen for coaching for paid ads. I'm not saying don't do that. But what I'm getting at Yeah,

Edison: I think that the word that comes to my question is really accountability. One thing that I've realized was last year, they're not suddenly going into your portal by the way, I steal stuff from what you guys are doing because you guys are just rocking. 

Dave:  So today that's what that's what people do is we go and to learn some stuff and so they learn from me but thanks for coming here because I'm learning from you and continue with accountability.

Edison: Works in a different way than a file I get into Legendary and I see that you are doing something that has to do with you know, like the blueprints okay, I love that program. I mean, if someone doesn't have it, they need to invest in it. But you take people step by step there. You can either tell someone listen, I'm going to do this thing and if I don't do it, I'm gonna look like a total fool, right and then just follow the steps in there. Or you can hire someone else to do Hey, you haven't done this. You haven't done what you say you're gonna say and then you're wasting your time on that because that's what a lot of people do. They start doing the keeping your hands busy thing, right? It's like Oh, but I read this book and I saw that video and I did that. But what have you done today to make a buck? Every single day you have to do something that gets you closer to your financial goals as possible. Right. And we talked about finances right now we're not talking about health or anything else, right? 

Edison: Exactly. And you're going towards something or away from something right? So if you have your goal, right, and you're accountable to yourself that if I'm going to make $100,000 This year, right. And what am I doing today right now? Is it taking me 100,000 hours or is it taking me away from the $100,000 is reading this book here that has nothing to do with anything that I want to get me closer? Maybe it is because you want to read something you know, like to just zone out and then you know, like disconnect from the world. That's perfectly fine. You're

Dave: Likely if you're coming through legendary and you've read Rich Dad Poor Dad, do you not need more books? Oh, it's down. Yes, absolutely right the book reading in the YouTube inspiration video watching you know, about one here in the morning to get to go and I mean we got a lot of people on our team that watch a lot of inspiration to garden. I'm not talking about that. I'm talking about the Endless Aisle. I'm, how's your business going? Well, I'm waiting for a book to arrive on Amazon. Yeah, I asked how your business was. How many sales did you make? Today? Wait, whoa, Amazon. I gotta get started because I wanted to get into this book and really read. You know what, what, what he thinks.

Edison: Now, we're live in that instant gratification world. It's like YouTube. is bad at the same time because YouTube you go to any video how to make money right but they tell you do XYZ but they leave out a couple of things that maybe you know you that you should have known because

Dave: Books are a great leader to their course. I mean, folks, listen, wake up. And let's really look at this from creators, not consumers. Authors are starving, struggling and broke for the most part. So what they started to do is smart nup and all the business all the marketing books, anybody who's got half a morsel of marketing DNA in their body has picked up on the fact that books you can't get rich selling a book. You can't make money selling a book. It's simply a loss leader and it's simply a question of a person as an expert these days. That's it. It's not a moneymaker. Unless you're Dwayne The Rock Johnson and you're gonna sell 20 million the first day he's probably made a few but you and I are not going to be even great authors who sell a lot of books. Don't make money, like musicians don't make money on their music. They make it on shows, they make it on deals, they make it on other things. We have to understand that even if we're going and we're reading books and getting trained up and all this, that they're likely the loss leader, the front end that's their 15 Day Challenge. And for lenders what I tell people a lot is Look we got a 15 day challenge for seven bucks and then we got the blueprints and that's it. I mean, there might be a few other one off programs somewhere we got a marketers club but we got two flagship things. There's not any upsells you're not going to be spending 30, 40, 50 Nobody's going to come to you and buy $5,000 worth of coaching from a legend. We're just not going to do it. We're just not going to do because we know that that that the end of the day you can either get results or you can have and you can read endless books in be constantly taken into other people's sales funnels, and buy their programs and enroll in their things and be a lifelong student where you can get results and I am actually thinking Edison of stripping down more and more of our education and more. Because I think the problem nowadays is not that there's not enough, it's just that there's too much information. And we overcomplicate things we refer to God about as people as a people how to figure shit out. And that you know, so what we need to do is we need to tell people and we need to get people back in that sort of mode of look I have of realizing that if somebody is for you, it's a disservice to you. The best scenario is that you learn how to do it. And you go out there and you do it and you fail or have a challenge and you come back and we reassess. We watch the tape over what we can do on blueprints, coaching calls and all these kinds of things. You're actually going out there and you're taking action. Papa Don said a couple of weeks ago on our wake up pledge scenario, if I'm not filming, if I'm not speaking somewhere or writing this is to human beings to other people, then it's likely just busy work that's not really going to bring in any money and as a real true 25 year event. Even this, every moment that we sit here on the show is out of something that we could be doing with our business. How do you protect? How do you value your time? And how do you ensure that you don't waste it on bullshit or people that don't deserve it?

Edison: Well, one of the things that I teach my students because I teach online and offline everything else. It features a weekly calendar, and then the weekly calendar. Some people can't stick to this, but I showed them how they can and this is what you do. You say Okay, first of all, what's my blueprint? What is it that I'm trying to accomplish? Right? What are the 1235 things I need to do every single day that if I do these things, I have to go out and do anything else. But if I accomplish these five things, three things attend to whatever it is. It can take five minutes, it could take five hours. But if you accomplish those things, the rest of the day is yours. What are those things? And then I say Okay, put it on a weekly calendar. And say I'm going to blog. Monday, going to research. Tuesday, I'm going to blog on Wednesday. I'm gonna video a Friday, whatever it is, but every day you have to have some type of activity that you're doing that's getting you closer to what a financial goal is. Whatever. That amount is. And then you have to monitor it. You have to look to see if what you're doing is working or is not working. But if you write it down, okay, that's the you know, the brain dump is you took everything here, you throw that piece of paper, you hang it up. I have a whiteboard right here that tells me everything I need. To do. Because I have so many projects and they say Oh, I gotta do this by this date. But if you just put a calendar a white paper, I mean like I have on my wall here I have something that is like this to this day, but get it from here on somewhere else and then just say all I need to do is this test. And it's very important. Something you just said, which is let's see if we can get from all of this information to something more concise, right? That's the key. And that's a good way to look at things because what I love about everything that's in legendary is that you have a lot of different things so I can go anywhere. But if you have let's say an area that says hey, are you a beginner, medium or advanced and then in there and then you say okay, if you're advanced, these are the actions you should start implementing right away and then just concentrate specifically on your medium. just starting out, you know what the internet is all about? This is why you're you know, this is what you're gonna do. If you may want to do that, like Netflix, for instance just start doing if you want to watch a 30 minute show 60 minutes show a 90 minute show down by how much time you have on your hands. You know and if you need to watch I love people say Don't waste your time on Netflix watching football and all that stuff but you need downtime you know you need your brain to process stuff. So yes, you still need that. So it doesn't mean you're not gonna do the things you want to do. You're in business for yourself because you want to do the things you want to do. The minute that you don't have the tower. Why are you doing all this? Why are you? You know, like going out there and getting things done. You know, it's just you have to live the lifestyle you want to read. And that's the bottom line. Accountability to yourself or to someone else. Some people it works better if you're accountable to yourself, some people a lot better if you're accountable to someone else. Okay. Some people blast something on Facebook. Well, I'm gonna do all these great cigarettes. But then they didn't do anything and then they feel terrible, right? Tell a couple people don't tell the world. And then after you accomplish it, say hey, this is what I did over the last year, you know? So it's not better to speak from accomplishment than from what you're proposing to do.

Dave: And I love this comment that was shared by Letty Letty. He said I bought the blueprints almost when I had not put them in action. It's ridiculous on my part to need to get through the trauma of intention and learn it instead of being scared of it. Hey, man, I really relate to that. Here's what I would recommend to anybody who's feeling like the information overload is hurting you. Unsubscribe from all the things that you don't want when you when you go on to Facebook if you if you want to keep Facebook in your life or on Facebook right now every time you go on to Facebook, unfollow people stop taking in stuff you don't want it when I realized that, that I can unsubscribe from all the noise the emails that I've opened in a long time. Why am I still subscribed to them because I liked them. No, it's not good enough. Now. Why do I still follow this person on Facebook? Why am I still on this platform? Why do I still look? Why do I still have this app on my phone? Why do I still take calls from this family member? I mean when we start protecting our eyes and ears. Our life changes in all this extra time and all this extra data that we have suddenly opens up. How do I know how I can still Dave you're speaking to don't like your pontificating as your way is the best. I do think this way is the best. I do think that really taking control of your time and setting clear boundaries and letting others know that you're not a real serious person. You're like cutting people off, not taking their calls, letting it go the message of closing your door at home and missing time and saying family don't come in. I mean truly protecting your time in protecting your precious brain space. Because if you've cleared all this stuff that you don't want that you're constantly taking in, that's taking up valuable brain space and energy each day. You'll have more space and the energy for these few things that you want to do are training that you want to go through and then implement. And it's a wonderful thing my friends. If you have to get extreme, get extreme. If you have to get you know, if you delete every single app off of your smartphone except I mean, if you have to leave Facebook off your phone I mean come on, get radical, get extreme about your own life. And this is what I'm yelling from the rooftops every day to people. And it's it but it's not just here. I was talking to a family member in town last night who runs a program for multiple universities. It's their legitimate college programs. It's just that colleges actually hire outside companies to come in. Which is really interesting. So her company comes in and teaches the programs and she was explaining that the same exact attitudes are present in the universe, not just here. So we as a people, we as a people. It's not just internet marketers. We are not dummies, there is not anything wrong or broken about us. All human beings struggle with the same things whether they're in college, or whether they're over here trying to learn as an entrepreneur. This solution to it is what I'm talking about. It is cutting out distractions, getting clear with how much your time is worth and setting a jury. So you have more time and space and energy to be able to actually trauma or excuse me go through the training in the information and not feel traumatized by information overload what say you Edison?

Edison: Now Absolutely 100% You have to concentrate on yourself. You have to concentrate on the things that are going to get you to where you need to go. And when you need to know only you know where you want to go and the distractions, just distractions. I use Gmail the same way you do and one of the things I have that I love on the top, he says you haven't opened this person's email in a while. Would you like to unsubscribe? Yes, they do. They're making my life even easier now. But every so often I heard I go in there and I go and see what happened. I opened it in a while. What doesn't interest me anymore and I just delete, delete, delete and then just completely unsubscribe to those.

Dave:  If you're not looking at our unsubscribe from our stuff, not sure why you would but if you're not looking at it, then unsubscribe from it. I don't. It's not gonna hurt my feelings. There's 8 billion people in the world if one or two of you or tour 1000 of you. Unsubscribe tomorrow. Yeah, you're right. I'm done with this guy. Guess what? Cool, good for you. Because you cut out something that you're not focused on. And now you can be more clear just don't put something else in that place. But gosh, listen, and I look at your space so your space looks clean. Even is this office in your home that you're sitting in?

Edison: Actually, we just sold my home. I had the whole thing after the divorce. 

Dave:  Here's where I see a clean work environment so I can see if you have an office in your house. One of the first assignments we give the blueprint business owners is clear your space clean out your because I can't you know all these things matter my workspace how many distractions are there? How do I keep my space? How do I exist? How do I keep my email inbox? If I allow clutter everywhere I look I am also going to be overwhelmed. So it is really active purging a lot of that work, of adding extra layers of skin that you don't need. So you can focus on the things that you deserve to be focused on. Not that other people want you to be focused on.

Edison: And one thing you'll know that says I'm only half the things out that that I want to focus on myself just like you said, have my family here and the pictures. I have bookshelves here. So grab one of them and refer back to it or something to that effect. I have the bar right behind me because I chat on Friday, right? I mean, just the things that I want in front of me. My desk is nice and neat sometimes because it gets a little overwhelming but then you get back to it and you say okay, I gotta stop. I gotta put everything away. I got to purge like you said and now let's, let's get going again. Because we all falter one way or another we filter. The way we stopped doing what we're supposed to be doing. We started doing other things like you said, I got rid of all these emails and I unsubscribed but now I subscribe to twice as many. Don't do that. Okay, and if you do catch yourself, all right, usually, monthly checkup or quarterly checkup, right? You change your oil in your car every three months or every whatever number of miles right in the oil. You put it in, right? Why don't you do the same thing for your brain? Okay, give it every three months. See what's going on, what's working, what's not working. If you have your goals written out and you are clear they're all right. First of all, don't change your mind on them all the time because some people don't. They know I want this for now. I want this for now. And you have to change that and try to stick with something every three months every month or every two or three months. Check to see if your

Dave: Forgot about that goal and you've done five others since then. That's a great point. I mean writing now, if you're somebody who is constantly switching gears now I really do write things down as well. I actually use even a simpler system. So it's weird. And I put them right there. I put them right there. I put them right there. I've actually got five up now and use Trello. We do use Trello as well. We use Slack but I tell you what, the real simple stuff and I love that because I get to see what if somebody who's easily distracted then absolutely writes down. What you're going to do and be focused on over the next 12 months. And then you can look back at that every day and see. Hey, doing that. Hey, Am I still on that track? I love that. You know I'm not a big right journal. But I am willing to do whatever it takes to change something. And so if I was in a position where I was constantly switching, I would totally do any and all of these things. So I want to challenge even those of you who think that some of these things are silly writing stuff down, hanging it on your lawyer. I would just challenge you to be uncomfortable and realize that your absolute best thinking got you here and that ideas are good. And that's a humbling thought. It's like my absolute best thinking got me into a situation in life than I am right now. Okay, let me be me. Let me open it up a little bit more and be open to some new ideas. And not just which is another thing that I see a lot of students do. Just constantly seek out new saviors and gurus until maybe I'm the one who treats me the way I want to be treated and tells me what I want what I want to be told and or TV is a way that I think I should be taught and what I would challenge you to do and this is what I have to somebody at the recent event asked me Dave, what are your what's your morning routine? And that's a great popular question for entrepreneurs. I said I wake up every morning. I look up at the sky and I asked the universe and God to help me not wake up today. And that's my morning routine. That's my morning routine because I get up and I have a busy brain too. And I do all the same things that everybody else does. But there's nothing I'm not willing to change. That's what is required. And you know as we wrap up and bring this in for a landing, my final words and then I'll pass it to Edison for years. For those of you who are looking to make a real change on this fight on the 27th of May 2020 to be willing to do whatever it takes to change. There's a gentleman who's BPA here, Taylor, he was an affiliate of ours, another customer of ours and marketed well. He sold his to buy training.

Do I recommend that bed? No. But he had a friend and said hey, would you be willing to or No, he's not just by training but to to invest into his business. His mother had cancer and he went on to, you know, earn money and be with her and help her and, and he sold that bet man he sold that and you know when I think about that story, that's the guy who is willing to do anything to get uncomfortable change. And none of us have to fly it but it's a little bit of uncomfortability to sit there and if we find ourselves on Facebook scrolling and say you know what? Let me let me disengage from this. This is the trance I'm in right now. And let me get back refocused and or let me spend 10 minutes just unfollowing people because I can even make a new right decision once I've just made a wrong decision if I somehow land on Facebook, scrolling or tick tock and I'm scrolling. I'm needing to say okay, I'm transient out, right. Let me get back on track and I can get back on track. You know, and so that's my that's one of the things that don't leave people with this morning is be willing to do whatever changes in Edison I know, from 25 years in this business, divorces giving all business to your ex wife to make sure that she was okay starting from scratch, building it all up, going through that what you went through with losing all your clients through the pandemic continuing to be here teaching and training. It's just another day at the office for you at this point, because you've been through it and you've seen it's not to say that you don't feel and you're not a human, but I see a man in front of me who has been through a lot of stuff and understands what it takes to get back up in keep going in the pursuit of happiness in the pursuit of of winning, for yourself for your life for your family. And so that's my message for everybody here to wrap up and thanks for being a great example of that for us this morning. What say you wrap this up and bring this plug in that's been flying for one hour. 17 minutes in for a landing.

Edison: Absolutely. First thank you for having me on today. Dave. This has been one of my pleasures. One thing I need to emphasize to everyone is you definitely need to understand that you are worth everything that is coming to you. Right so if you want 100,000 A million dollars worth it. You got to believe that you're worth it first of all, okay, once you believe that you're I can lose everything and I have lost everything on three different occasions. I know that I'm worth it and kids are worth it and my family sports, but mostly worth it and I know I can just get up tomorrow. Money Money is just an end to a means to an end. Okay? Money is just getting you to the place that you want to go. I'm all about lifestyle. How do I want to live? I'm in this place here. I love it. That's all I need. I don't need any more money. It's just gonna get more things that I can help more people. It's going to help them. I recommend helping with all these things. So that's your reason. You have to know you have to know your workday. You have to have accountability. And you have to have a plan more than anything else. A plan. You know how many people don't have a plan when the small business owners don't have a plan. That's why 80% of them fail. Okay. One of the things that they always teach small business owners have a plan, create a blueprint, something that you're going to

Dave: Plan which is what we try to work with people on as the challenge is building out that business plan. It's so funny that you say that you have a plan.

Edison: That's exactly what you're teaching people to do is exactly what people are doing. If they just follow your instructions. Legendary. That's all someone needs to succeed. Well, they have to believe that they can do it First of all, but then follow them and know that you can do it. That's what I'm gonna leave everyone with right now.

Dave: Yeah, it's true, man just following the following instructions. I'm not good at that either. It's why I didn't do well in school but you know, entrepreneurs allowed me to follow a few instructions. Go out there screwed up a little bit you know, kind of have my fun and come back and and not you know, don't get kicked out of school. I don't get you know, I don't I just I get to come back and do it again tomorrow here in business and that's what I love about this. Thanks for the conversation. And you know everybody, follow and connect with Edison on Facebook there. And we'll talk to you later brother. Come back here for another follow up okay with you if you have time.

Edison: Absolutely. Well, thanks for having me on Dave.

Dave: Keep up the good work, brother. Samia. All right, Brian. There it is. happened Friday. We went way over today. Thanks for those of you who are still on. Yeah, really good stuff and get out here. Have a fantastic Friday. Do something really do something really powerful for yourself and your business status? And yes, decluttering your brain month is everything it really is. Jim. You all have a great day. Have a great weekend. We'll see you back here on Monday for another episode of Wake Up Legendary. Peace.

How To Find Time To Create Content With A Busy Schedule

Below is the transcription for this episode:

Dave:  Well hello there my friends, this is Dave Sharpe, welcome to Wake Up Legendary this morning. We have a former office manager with a master's. We just want you all to know that she has a master's degree. We've put it in the headline here: needed work-life balance and she has maybe finally found it. Let's hear from her. Cintia, welcome to the show.

Cintia:  Hi, thank you.

Dave:  How are you?

Cintia:  I'm good. How are you?

Dave:  I don't. I don't think you have enough time for me to tell you all about it. I am awake and alive this morning. And I was saying to my wife as we were about to go live. You know, my wife has also got a master's degree or HR and stuff here at Legendary. And what was the other similarity? She has three kids.

Cintia:  I got two so yeah,

Dave:  I was like am I talking to my wife here this morning? But anyways, it's not my wife's right there. Here you are. So tell us how you found legendary you know what you were looking for? And have you found it?

Cintia:  Yes. So while I guess starting maybe last year, I started seeing some friends of mine. Well, I stopped working about two years ago because I was overly stressed with my kids and the office was too much because I couldn't do too much at the time. And I also started to have a word balance because work life balance because I couldn't have that. And a friend of mine from Brazil because I'm from Brazil. He was always posting on Instagram, you know, because he was working with affiliate marketing. And I'm like, Okay, so let me check that out. What is that about? And I started talking to him and he explained to me what it was like okay, but I'm leaving us I gotta find something here ya know, cuz to to make it work here

Dave:  In Brazil, an affiliate marketer who is from Brazil and currently lives in Brazil.

Cintia:  Yes, yes. Yes. So so that's how it always started and I started looking for for ways to learn here because I know that the way they work in Brazil it's kind of different from here like the the strategies I mean, the goals same but you know so that's how I found legendary started looking no Instagram and I didn't even know how to talk at the time to be honest. Because I'm not going to be posting stuff ever. So yeah, so that's how I found engineering. I'm like, Okay, so let's give it a try. And here we are.

Dave:  So what's happened since then, give us some milestones or achievements or some things that have happened in a positive way since you started. Yeah, so

Cintia:  I started I think I took the 15 Day Challenge back in December. I kind of procrastinate a lot to be quite honest. You know, to put everything into place and I'm like, Okay, let me let me make sure that this is going to be right. I wanted to still have my life and at the same time, you know, do my work on the side. So I kind of you know, we started putting out together and on the website and all so I started posting I think back in March, but like one here one video here one video there wasn't much and one a day maybe. And then I was like okay, but I started to see results within a week, even though I was posting like once a day. And I'm like, Okay, I think this can work. So so. So that's what everybody sees, right? So after maybe a month, yeah, it took me like a month to start, like by mid April I would say I'm gonna go full speed with this. And I started like three times a day. I'm like, okay, I can do it three times a day. But let's go for it. And so that's what I did. And I started to see better results. And so I see that mostly you know, if you're consistent with everything that you're doing, and that's when you start to see it actually work out.

Dave:  Yeah, I mean, just like motherhood right like when you when you when you parent your children and you're there day after day, they begin to trust you. It's an amazing thing, you know? I mean, it's like if we think about just children, if we came and popped into the house every couple of days and just were like, Hey, how are you doing? I'm gonna make you dinner real quick or whatever. Then we left for a couple of days and then we came back. We wouldn't you know, that's not the way to build the strongest bond and relationship with our children. I think we would all agree with that. Right? And so, you know, human beings out there on the internet or adults, they work the same way there is somebody who's there every day. On this planet of 8 billion people, there is somebody who's willing to be there every day. And so it's a small price to pay. But it does take creativity. You can fit it into a small amount of time. But it does take creativity and it does take some dedication. So you're finding the time, how are you managing your time? I mean, what are some of the things that you're doing or that you started doing that are saving you most time with two small children? Yeah, so

Cintia:  Basically, because they go to school in the morning, so that's my golden time. So I drop them off, and I do my stuff in the morning, and then when they go to bed, I also do some stuff. So that's basically how I tried to manage it. Of course, you know, during the day if you have any time you know, to respond to somebody here because, you know, people are asking questions and they need help with whatever. But mainly what I'm doing is like in the morning, and then I can take care of them. I can not change their schedule. I'm gonna keep doing whatever I'm doing and at the same time I can manage my business. Yeah, so you know, just record stuff and you leave it in the drafts and then you edit later. And you go from there. So that's

Dave:  Really just within a couple. I mean, didn't What did you say about April you said you would procrastinate a little bit, but when did you finally get through the training and start marketing.

Cintia:  So I got through the training. That's what I said it was like back in December that I got through the training. But for me to actually put everything into place and build the funnel and the emails and all it took me like a few months to get everything together. And to finally start, you know, working on it.

Dave:  That's the time in which you said you procrastinated right.

Cintia:  Yes, yes, yes. Well, I started procrastinating since I met my friend in Brazil, because last year was like mid last year. And then I started searching and you know, and then I came through legendary by the end of the year. Yeah.

Dave:  Yeah. It's interesting. It's like imagining, thinking about all that time. You know, I know I get into something we get interested in. And yeah, we look back and we're like, wow, like I've kind of played around with this idea for a year and look at how far I've gone in just a month when I really committed. So you know what, knowing how powerful this is, knowing that you can take some training, learn the ropes to get out there and actually then build a business that is as big as you I mean, you can obviously see if you put full time into this, you would get a much bigger result. But you're you're putting lit you're putting in the minimum amount of time that you are the maximum amount of time that you have with other things that you got going on and your kids but now that you know how powerful this is, where do you plan to take this is this just something that is for you going to bring in some extra income which is is nice, do you do you plan to build this into something bigger? Talk to us about now that you know all that research or conversation or procrastination period is over.

Cintia:  Now I want to put full speed on it. Absolutely. Because when you see the results like the you know, bigger results are like okay, so you know this can change things and I've talked to many people that are with legendary too they took the training I think they spoke to Camila other brazilian girl one time so been talking to them and I see like everybody like is the if you put in the work, you can really get results and I started for myself. So it's not something that just oh, you know, I'm gonna do it once a day. No, you have to commit. And that's what I did. Not long ago, but yes, I decided no, I'm going to commit to this and I'm going to make it work. And, and it's working. Yeah. I, you know, I want to go from here. So

Dave:  It's working just like it's working. Just like we said that it would work right. It's amazing. And we know that it works because we do it. Look at this. I talked about this yesterday because I recently won a contest with ClickFunnels. I didn't even change anything. This is just my personal account. My Dave Sharpe affiliate account here at legend is still marketing, still making things happen, is still bringing in traffic and is the number one affiliate of Click Funnels as of last month. So you know, it's it's it if we do it and we teach it because it works. And this income for me, you know is an additional This is in addition to my ClickFunnels. affiliate income is in addition somewhere between 30 and 50,000 a month. I can't even remember off the top of my head what it is, but it is truly that. I mean just that one as I sit here you know I'm serious. It's like you know, I have several things that have worked like that over the years, several, you know, several different products that I've promoted. And I have, you know, even even after, even after I stopped promoting those products, I still was in some cases still getting commissions and I know that that is the case for a lot of people as well. When they sometimes run into difficult situations. And they really need that income. Thankfully, I haven't been in one of those situations where, you know, my affiliate marketing income, you know, basically like saved my life thankfully but what sort of things do you want to do specifically with Do you Do you want to travel more? Do you want to move to a different house? I mean, if you think, why am I doing this deep down inside? What is your answer?

Cintia:  My answer. I went to give more to my kids. That's my answer. Housing wise and like a bigger house or, you know, they went out and I want to be booked to travel to Brazil more because now prices are ridiculously expensive. So I want to have the flexibility to do whatever I want without worrying about the financial side of it. And also I can, you know, take care of them at the same time. So that's my goal right now. Yeah,

Dave:  That's incredible. Yeah. You know, sure, that stems from your own life and wanting to give your kids better than what you had in something different than what you have.

Cintia:  Absolutely, absolutely. I think all the parents say they kind of go missing.

Dave:  Yeah. And with craziness that happens in the country in the world, like what happened this week out in Texas. I'll tell you what, you know, obviously that hit from what it appears that hit a Latino neighborhood. I mean that's that even when I was looking at the pictures it looked like everybody standing around you knew it was Latina. And I thought you know, wow. The opportunity that I have, first of all to have been born in this country, but also to have this information I have this knowledge for and I'm speaking for me specifically for English doing my first language to have, you know, to have stumbled across some information on the internet that helped me to succeed and all that and I look at you, and I look at folks in this country who have come from other countries and who have especially now those folks in Texas that that community I'm sure is rocked by that. But I just look at folks like you, my Barber's from Cuba. I love his story and I just think about how hard it must have been and everything that you've been through in your family. It's just people who are in America whose English is not their first language and they were born somewhere else. They came here for opportunity, man and I don't know your whole story. At some point somebody either you or somebody came here from Brazil, right? You did. Looking for opportunity, right looking for a better life for you and your kids. And I look at a lot of people, by the way. There's a lot of people in our community and I just met one of them. From Peru, what's her name honey? Andrea, Andrea from Peru came to our mastermind event and I got to meet her. Do you feel that a lot of the things that you've been through and already overcome have given you now the tools to be able to do this too?

Cintia:  Oh, absolutely. Absolutely. Because when you get here it's like you know when I got here 12 years ago, I guess Yeah, 12 years ago. And when you arrive it's a different country. It's the language, it's sort of different even though you know I started English in Brazil. It's completely different. It's another language . You don't know anything when you get here. So people don't understand you and you try to explain things and it's like it's a little messy in the beginning.

Dave:  And I'm sure that all in your confidence too. 

Cintia:  Absolutely, absolutely. And you know, it took it took some time, you know, to get used to everything and you know, to gain respect from people when and you know, I got heroes young, but at the same time, you know, you still have to to to get your place and to you know so yeah, it definitely definitely

Dave:  It's up to you. I mean, I can't imagine I'm maybe you came with family, right but by myself this story is incredible. Are you serious?

Cintia:  Yeah. Yeah, I graduated in Brazil. And then I was like, Okay, I'm leaving. I came to us and I started our training program. And I was 2121. Yeah. So yeah. So I got here and I was doing training stuff. And I stayed from there. I never went back. So

Dave:  The reason why one of the reasons why I bring this up is because we all have something that we've overcome. We've all you know, we all have incredible things that we've done and achieved and learned. And I asked you to really power or just touched on two really powerful points, right. Why are you doing this? And what have you been through already that demonstrates that you can do this? If we all ask ourselves those two questions today, why am I doing this? And what evidence do I already have that I can get through anything that I can do anything? Let me tell you something. My friends, if you've come from another country, and you've learned another language and you have survived for this long, you can do anything my friend. You know, for those of you who have golly, we've all been through so much stuff. I mean, we all have things that we have overcome. That is your story. Now whether you choose to tell that story out on the internet and use it for marketing. You need to know that story in your heart. You need to know what you've overcome and you need to know who you are. You need to be able to see what looked back, what have I been through? And can I do this? Do I have evidence that I can get through things or do I have evidence that I can't? And I guarantee if every single one of us looked at what we've been through and what we've overcome we would really truly be impressed with ourselves in confidence, instead of critical when the bar goes up in comparing ourselves and tearing ourselves apart or down. You know I often say if you talk to me the way that I talked to you, I would have a real problem with you. Because I can be hard on myself. You know what I mean? But wow, if I was you Wow. I hope you feel a lot of confidence and I hope you feel a lot of dignity. Because you've got an incredible story and you've overcome a lot to be where you're at. And isn't it amazing to know that each and every person who's listening to this has that same story you can have just how powerful of a story if you really look at it. Like that. Look at this. Christina says, you know, I arrived nine months ago, and I bought the blueprint, I'm creating my funnel now. I mean, I don't know where you arrived from Christina, but I'm assuming you are from another country. And I just love to look at what other people have been through in what they have done and can do, because it also makes me look at what I'm dealing with and say I can do this, if that's what they have to deal with. I can do this right now because I'm the type who has to get motivation from wherever I can. So,

Cintia:  mindset, right. It's all about the mindset. Because sometimes when I was procrastinating like all those months, you know, I'm like, I don't know. You know, I was always in an office and doing, you know, HR stuff and office stuff. So it was me, the computer and the employees, okay, but it's not something that you put yourself out there. So you know, you have to shift your mind. Okay, so, if I'm going to do this, I'll have to come in and I'll have to, you know, change a bit a little like something's because many people were like, Oh, I don't want to show my face and it's totally fine. But when you see what he can bring to you. Once you change your mind and you're like, Okay, I'm gonna commit to this, whatever, whatever people think or do not think you know, it's my life so nobody's gonna do it for me right.

Dave:  I see that attitude a lot with immigrants who have been through hell is that you know Yeah, I you know, people are either gonna like it or they're not but you know, I've, I've done enough to get to where I'm at right now. And I at this point, you're not going to stand in my way. You know, one person or one person's opinion or five Pete ‘s opinions. What do you say to people who are really caught up with what other people think and so much so that, you know, they're hiding, they're hiding in their homes and they're hiding in their offices. They're there. If we think about it, folks, it's not just the internet. If you're somebody who's afraid to put your face out there, it's not just the internet. You probably have that pattern in other areas of your life. It's not like you're super fearless in real life, but then on the internet, you're you may feel uncomfortable, but you're we carry those we carry those things over. So what do you say to somebody who is really caught up in, you know, what other people say? Even there you know, hey, I just I don't I don't want to damage my reputation. I mean, whatever their reason is, whether it's first, let's start with this one first when somebody says hey, you know, I don't want to. I care too much what other people think and you can tell that that's really what and I think that's what most people's issue is. It's a real true fear of rejection. It's a real trophy, and there's nothing wrong with that. I'm not making fun of everybody. We all have it. But what do you say to somebody who deals with that and have Have you have you dealt with it at all and

Cintia:  That's why I procrastinated all these months and I was trying to convince myself okay, you know, and sometimes when I actually started putting things you know, into work and everything else, I saw a difference and I started seeing a positive outcome. of it from family friends and everybody that knew me. So it was kind of surprising because I'm not like I said, I'm not the one that is going to be on the internet posting on my personal Instagram, Facebook, you're not going to see anything basically. Because I was never like the one that is going to be posting I was always sleepy, you know, private about my life and everything else. And when I started doing this before, like, okay, so Oh my god, it doesn't even look like you. You're still going and like, that's not what goes inside. So I have to work through it. And it's like a mind shift. There is no other name for it. Because you really have to understand that it's not going to happen sometimes like I said, the results can be much more positive than what you think. You downgrade yourself. You're like, oh, but I'm gonna put myself out there and they're gonna think better of me. We're making fun of me and it's not the case. Maybe most of the time this is not the case. 

Dave:  So yeah. Wow. So absolutely. We all agree that we all deal with that. And so what you're saying, you dealt with it, too. That's what had you. That was the main thing that was broken was making you procrastinate, and you actually had the opposite. response from were you more concerned about family and friends or were you concerned about strangers?

Cintia:  No, I guess so. It's strangers. They don't know me, you know, I think from what I've experienced and what I've talked about, wherever they know because that's where I judge them in a way you know.

Dave:  I'm trying to think back to like when I first got started, was I more worried about what other people thought are my friends and family but no, you're right. Like we are worried about our friends and family more than anything, because those are the people whose opinions hold weight in our lives in their words.

Cintia:  Exactly.

Dave:  So yeah, gosh, you know, that's very true. So, so your family responds more in a positive way is what you're saying. They were actually yeah. You know, we've never seen this side of you before.

Cintia:  Because it's funny because I'm like, I didn't do much HR work you know, so I was like training and stuff but okay, that's fine because you're used to it and, and you know, it's one on one and you're with them and the employees and it's fine. I was fine at that time. But when I had to put myself in front of a camera, I was like, oh my goodness, if you see my first video, it's like, I know you're doing but then you know become more comfortable.

Dave:  Right? You just relaxed I think here's it here's what here's what I think. And I just just came up for me. I think being able to be in front of a camera is a damn near necessary skill moving forward.

Cintia:  Yes.

Dave:  I think just simply because what if we all go into another lockdown How are you going to communicate with people at some point? I mean, it's, it's not like a science fiction novel anymore, folks. We just were in some lockdowns over some crazy stuff. Okay, I'm not even gonna say what we went through because I don't want Facebook flagging the video here but we all know. So while we're sitting in lockdown, the next time the lockdown happens and quite frankly, there were billions of people who were sitting in the lockdown this time, who said, Oh crap, now I can't make money. You know, I actually and that's why so many people came on the internet and got started with Internet marketing so forth over the pond. Almost said it got flagged there. So yeah. Pancakes. But so, so Wow. So friends and family, man being afraid of friends and family. How do we deal with that? That's when you really it's really that we're afraid. You know, we're afraid. Here's how I deal with it. Okay, I used to run from everything and hide from everything and be secretive and all this kind of stuff. Because I didn't want to deal with things. I didn't want to deal with people and I didn't want to deal with their opinions or I didn't want to. I just didn't have the tools to be able to deal with them. Here's what I do now. And I've been doing this for quite a while. I try to just go ahead if I have somebody who I really care about their opinion sit them down and ask for their support and let them know that I'm really vulnerable and sensitive right now. Wow. You're not giving me tough guy advice right now. This sounds like soft stuff. Feelings and shit. Yeah, it's amazing. So I go to my friends, like I go to my loved ones. Now that I care. I go to my wife. I say I'm about to do something. You might think it's a little crazy, but I really need your support on this one. Because this is what I want and I'm just as uncomfortable as you are. But I need your support and so now what I do is and I see a lot of people doing things like not even telling their family, not even telling their spouses not and and I just really think that when we're avoiding something, it's a real opportunity to grow. That's where your moment to change your life is when something's really uncomfortable and you avoid it you change nothing, you do more damage but when you face it so you know I've been trying to do that. I've been trying to do that for some years now in my life. Go to people and ask for their support, you know, be a little bit more vulnerable. I tend to get my needs met a lot more when I do that. versus, you know, kind of automatically assuming people aren't going to support me or, you know, just make the biggest thing is just making stories up in my head about what they're gonna do or say. Instead I just you know, I just, I just try to communicate with people and let them know what I need and how I'm feeling and it works. It works fairly well. I realized

Cintia:  I think in our mind, it's the story, it's totally different. We think the words in our mind you know, like what people are gonna say but once you actually talk to them and explain whatever it's going on. It's the response. Usually it's totally different from what we made up in our mind. It's yeah, it's much better I guess.

Dave:  It's always much better. It's always much better. And I grew up with a couple of people that I watched just make things up in their head all the time about situations instead of you know, we always a lot of times we pick those things up from people around us that we grew up with if we're somebody who is always pre judging situations or pre judging people that you know, pre judging what they're going to say or what they're going to think that's pre judging. And a lot of times we'll pick that up from a family member that we grew up around, and you know, we're working on that a lot at the mastermind in that limiting beliefs that we may have picked up somewhere along the way. What did you grow up with? Or what did you pick up along? The way that you're aware is a limiting belief that you've been or have changed?

Cintia:  Definitely the judgment. And I guess that's one thing that was keeping me you know, from starting, because what other people are gonna think what, how are they going to judge whatever I'm doing week, and honestly, I think we judge ourselves much more than people are going to judge us or we tend to judge people for whatever reason, in Brazil, I think the culture is a little different, and people are more judgmental than here, from what I see. Maybe Latin America in general, I would say. So I guess that's a big thing. Because we're always worried about what people are gonna think, what they're gonna say, how they're gonna look at us, you know, in kind of way, and once you, you really understand that that's not going to change the outcome or whatever you do. And you're like, Okay, you know what, let's just do it because, but it's a mindset change. You have to change the way you think. Because otherwise, you're just blocking yourself from something that can be great. Just because of the fear of judgment. And that's, that's how I see it.

Dave:  And you're talking about an entire culture, not just a parent. Who influenced that you know, or planted that seed. And that's really what you want to ask yourself if you're if you're trying to be successful in your life. Now with a business. You may have seeds that were planted that you need to go in there and pull out of your garden that are keeping you from being successful and a lot of it is just mental seeds. You know that that was a great example of just calling a call center in general. People are really concerned about what others think and it's, it's, it's, that makes a lot of sense to me because most of the time people who grow up in small towns and communities, that those are the only people that you have, so you don't you know, in, in, in in past generations, when when travel wasn't as easy, you know, people didn't travel they were with their community, their village their town all the time. And so it was really, you know, I can understand why people in certain cultures may be really concerned with others thing because they don't want to get you know, but the truth is, is that we grow up now you grew up and you realize that the world is a big place, and that you know, what you grew up around culture, people you love, but place a place. You want to go to a different place. You got up and you moved in. That is also a really empowering thing to realize that as we become adults now, and I'm talking about even for some of you who are 3040 5060 70 that you can get up. Yes, I do have developed. You can get up and you can move. You can do something different and I don't mean just move physically. But for you, you did move physically and you came to America, you also I'm sure with internet marketing and are doing something that you know, is also a big change in Brazilian culture. I only know a few Brazilian marketers, you know, it is different there. I don't know exactly how but I know it's different. Yeah. So you're also doing something different than today outside of Pebble Brazilian culture, right? So you're really stepping outside, you're going to hell with it. Right. But, gosh, a lot of people you know, just really have a difficult time just having a conversation with their spouse, maybe just during this with their spouse and so what advice do you have for somebody who's just trying to take a small step to gain the support of other people in their family?

Cintia:  I think first of all you have to understand within yourself and understand that, like I said many times, whatever you think it's much worse than whatever, it's gonna be the outcome. And, and trust in yourself because that's the only person that you can really trust. It's yourself because you're going to take the actions you're going to do. So once you have them, you change your mind on how you think. And even though everybody has their fears, and everybody has, you know, their limitations on like, you know, mindset wise, I think that's the first thing you have to deal with. That changes your mindset, the way you're thinking about the home environment that you live in and the work related personally. And that's that's the first step I think, to to change something because that's what happened to me at least, I had first changed my mind and then to put everything you know, to start something new. My background is totally different from whatever I'm doing. 

Dave:  It is a big shift. But I want to zero in on the advice you gave in, in the perspective that it's never really as bad as we make it out to be. It's not. It's not it's never as hard as we make it out to be. It's never as easy as we make it out to be. It's never as good. It's never as bad. You know, it's always usually somewhere in the middle. If I go to my spouse and I tell her Hey, I'm starting new businesses. I'm going to get trained up. I'm going to spend a few $1,000. I'm going to invest in myself. Yeah, I mean, she might be like, Yo, what the hell, you know, she might have a surprise, shocking or shocked, or even a negative reaction. But that doesn't mean that now all of a sudden she doesn't support me, it just simply means that I'm bringing news to her that she didn't expect. So I mean, all kinds of little tools that I've learned over the years to even back up and just simply asked my wife, do you have time to give me five or 10 minutes right now and talk like, do you have the mental space right now to do that? Because a lot of times I'm just bringing questions in topics to people at the wrong time. And they just react like it's it can be things that are that small, but we can be so sensitive and you know, so there's little tiny tools that I can use all the one that I just gave an example of that can help me to get the support that it can help me to win friends and family and influence people. And so I think that's that's, that's, that's really important, but I also love what you said about trusting yourself. It's so true. There really I mean, even your spouse, even your partner if you have if you're married or you're in a relationship they are I mean you still have to be a whole person to have a don't make a hole in a relationship anyways. Two holes in trusting yourself and certainly when it comes to your business and if you have kids or whatever, really coming to terms with the fact that nobody's coming to save you or me. They might send us a couple of checks throughout a year-long lockdown, but we all know that's not enough.

Cintia:  And even when I first told my husband that I was thinking about it and you know, I don't know anything about it, I mean, he knows what I'm doing, but he doesn't understand exactly, you know what it is? So he was like, okay, you know, whatever. And then he started seeing Okay, so okay, you're getting results. Okay, so wait a second. Let me understand what you're doing. Let me let me try to you know, it's it's funny because

Dave:  We all have the chance to go from, you know, wherever our, our, our, whatever our status is, you in our friends and family circle, we have a chance to elevate that status. And what I mean by that is right now you just may be another friend or family member within your circle that nobody really looks to for anything, any advice or they don't really look to you as an example or they don't really look up to you're just an average person. And let's all just come to terms and be honest with where we're at in our families. I mean, where we're at in our friends circle you know, if we're, you know, are we, you know, we all we all if we're honest with ourselves, it's, you know, it can be a tough pill to swallow. It's like yeah, I'm, you know, I'm not contributing. I'm not leading. I'm not nobody's looking up to me. Nobody's looking for anything. I'm not, you know, so you have a chance with this business to elevate your status within your friends, family and community circles because it's not about becoming more powerful. It's becoming more influential. It's, it's, it's in with all of that with that success, which is financial success, and also, you know, popularity or whatever, if you grow your social media channels. There was a lot of a lot of a lot of people will treat you differently, the respect that you've always wanted, you may finally get it and the reason why that people will start to respect you and people will start to trust you more is because going back to that piece of advice you gave because you started to trust you more and you started to use stop relying on them to be there for you and you started being there. For yourself. And you save time. Yes. You're in your status raises even right, your husband now all of a sudden is looking going Hey, what are you doing? You become more interesting. You're more of a leader. You're more of a somebody that people look to as a more serious person. And so, I don't know about you, you all folks, maybe you've never experienced what it's like to go from non influential to an influential person, but I have I know what it's like to that nobody wants my opinion. I know what it's like that people think that I'm just totally screwed up. You know? I know what it's like. And now, it's amazing. People come to me and they want to know they want business advice. You know what I mean? They want to talk about life. They want my opinions. They don't bring just any bullshit to me because they know that my time is valuable. You know what I mean? If people are calling you with Jack, salute bullshit, and it seems like they're, they don't respect your time. They don't. They don't respect your time. And guess what? They're never going to respect your time until, like you said, trusting yourself. They're not going to respect your time until you respect your time. Exactly. That's exactly right. So well, what would you add to this, this powerful conversation? What would you say to somebody who may be sitting on the fence right now who's skeptical or who may be going yet? What would you say to that person who's brand new? Maybe they're that kind of getting started procrastinating?

Cintia:  Wow, yes, just do it. Basically. Because the longer you wait the longer you delay your success in any way you think of personal or business or I think one action you can change it all, basically, and you're going to commit yourself first. Commit yourself that you're going to do something and go through it. Go through it. Don't know how to overthink things. Just sometimes we're getting too much in our heads and and I think that's the biggest problem because once you start thinking and overthinking and that's when you start procrastinating and start you know, delaying everything that we're doing.

Dave:  So you see this right here. This is a bad neighborhood. Yeah, I try not to. I try to not go in there alone. Yeah, I tried to go in there only with a buddy. You know, a buddy system. It's a bad neighborhood up there. I mean, seriously, I can really get myself in trouble with my own thinking. I mean, I can sure think that I can creatively think my way, you know, solutions and creative marketing stuff. But I can also go down some pretty serious rabbit holes. They get me in a lot of mental trouble and a lot of mental stress for no reason. And so yes, this it's so important, but my friends, don't overthink it. It's the key and it's the curse. It's the journey. Getting is about for me it's the same way that the journey of getting clean from heroin, like I did back 14 years ago. I gotta connect my head to my heart. I gotta get out of my head and I got to get into my heart. I'm a living, breathing emotional person. And I can't ignore that part of my body. And that part of who I am. And yes, our mind mindset mindset mindset. Most of the things that we need to do with our mindset are simply unlearn a lot of the things that we were taught that's holding us back in terms of mindset that first year, be aware of when you go to do something and you don't want to do how do you feel ask yourself where do you think that came from? Who did that come from? Who gave you that? Do you want to continue to think like that anymore? Well, you don't have to, what can I do about it? Well, I'm aware of it now. I can walk through it instead of stopping the first year, I believe, I believe without a shadow of a doubt, and I wouldn't be doing this if I did not believe that within six to 12 months if somebody comes in and goes through our program and is a part of our community. And actually listens to everything that we have to offer including wakeup legendaries in six to 12 months. They can be a much more powerful and profitable version of themselves and radically change their life. Six to 12 months. Do you believe that?

Cintia: Oh, yes, absolutely. Absolutely. In a few months I already saw a lot of changes within me. And the community you see, like everybody talking and everybody's helping each other and it's, it's, it's, it's amazing.

Dave:  It's cool. Keep up the great work and come back and see us round two and I'll let you go. I know your time is valuable and precious. And yeah, keep up the amazing work. Keep adding in writing these chapters to your story. It really is. It really is a cool story and you've got a great you know, you've got a great thing going here so keep it up. Okay.

Cintia:  Thank you. Thank you for having me. See, you see you.

Dave:  Alright my friends, you can follow Cintia at Insite, Saito marketing. So let me spell it out for you. Ah, Insights marketing in Saito marketing my friends. Wow. You know what a powerful episode once again where we get to hear from somebody who overcame odds came I mean, it's just you know, even at the mastermind I looked out and there's so many different people of all ages from all different walks of life, you know, cultures backgrounds. You know, occupations that people did either before this or even while they're doing this. This is really, really something and it's really, really possible and doable for anybody who wants it and anybody who's willing to commit to it, just like Cintia said in this episode today. So get in there, get serious, go through the training, invest in yourself today. Make a big decision. Have a defining moment, have a defining moment in your life, to where you can draw a line in the sand and say, Okay, I've made a decision and from this day forward, I'm going to get serious and I'm going to commit, always a good day to get started, or start over and that way. All right, we'll see you back here for another episode tomorrow. Get out of here. Be Legendary. Peace. 

The Key To Getting Momentum Started On TikTok

Below is the transcription for this episode:

Matt:  Good morning, everybody. I'm here. It's Wednesday, May 25. We're live. My name is Matt and we are back for another episode of wakeup legendary hope you're doing well. Our guest today is Emma. What's up Emma? Tell us a little bit about yourself. Where are you from? How'd you manage to find Legendary? What's the story behind Emma and her online business?

Emma:  Okay, so I'm originally from California, but I'm in Las Vegas. What set me up to start affiliate marketing and start an online business. I had been looking for a way to create passive income for a long time like this started maybe like five years ago, I think. Just because there I just had some life experiences like without getting into it too much. I worked with terminally ill children, which I know is kind of a heavy topic but it just put in perspective for me that life is so short and nothing is guaranteed or promised. So I wanted to be able to live my life based around my values. And that didn't always necessarily mean for me like being you know, being committed to someone else's corporate dream being committed to someone else's you know, schedule like because I knew I wanted to have children someday I wanted to be able to do all these things with my life and for me that meant having more financial freedom and time freedom and location freedom. So the hunt for passive income and for you know, some type of because I knew I wanted it to be online. Some type of online income started a while ago and so as many people do, I started with an MLM. Yeah, which, you know, I failed in the traditional sense that financially didn't really set me ahead but I will say that it did a lot for my mindset around business, my mindset around what it takes to run as a business professional. So I am happy that I took that away from it but yeah, after I stopped doing that, I just kept looking and you know, plenty of things come up, like when you look up, you know, if you were to go on Google like online side hustle. There are things like drop shipping, you know, and all that everyone's seen and this is so funny, because a lot of the weight of legendary that I've tuned into, like I hear the exact same phrase, so I'm just gonna say it and probably gonna sound familiar but scrolling on tik tok and talking about affiliate marketing, and to me it was like it was hitting all of the right buttons when it came to having my own online business because like an online business is great but like I didn't I didn't have a product that I had created. I didn't have a product I didn't want to deal with you know, inventory and shipping and customer service and everything. So she was describing what she was doing and how she was able to do it. I was like, That's pretty incredible. And so the rest is kind of history because it was a 15 day challenge that she was promoting. And that was that.

Matt:  Wow, super cool. How long ago was that?

Emma:  I took the challenge in November of 2021.

Matt:  Wow. That's super cool. Yeah. And then as you went through the challenge, you see you've already been through an MLM which seemed to say something about the MLM. What did you mean by it did things for your mindset or got you thinking differently? Like, was it just kind of employee versus business owner mindset or what because it's always good to take away something from I started with MLMs too, right. Easiest intro. I don't know why. It seems easier. Something I don't know. What did you take away from that experience? And in terms of what you said?

Emma:  Sure. Um, so like the I know like a lot of like when people think of MLMs I think of like, you know, I mean, typically it's very like hype up sign up pillows village like it's very kind of like based on like, they really get you based on like emotion that gets you very excited. The one that I joined, they actually were trying to, like kind of flip the script on that and they treated it very professionally. So they were big into developing your mindset as a business owner so that you were prepared for, you know, the highs and lows, the valley of despair, all those things and so like, they were big into mindset books, you know, reading and beefing up your business owner mindset, so that, you know, just to kind of anticipate the highs and lows of business ownership. So there were a lot of mindset books involved. And I read, you know, I still have all of them and I still read them frequently because they're great, but yeah, really, really what it came down to was just seeing how being a business owner is so much more different than being an employee in so many different ways like so just having kind of like that endurance to carry you through maybe some of the tougher times in Europe because you know, I mean, there are times you know, I mean, for example, like as an employee, we're so used to getting paid every two weeks, right, that's a big thing for new business owners to overcome is that you put into week or the work well, you're not necessarily going to get paid. Right. So yeah, just things like that. Things like that, that kind of help, that I feel like continue to help me to push through when there's dry spells or you know, maybe some self doubt and things like that. That's I feel like what maybe I have appreciated the most taking from all that experience in an MLM.

Matt:  Yeah, it's a different world. It's a different game. It's a totally different thing, but also, it's like yeah, I don't know. It's like, it does give you some sort of intro. There's always some sort of positive takeaway. It does give some sort of like, here's how to, here's what it's like to work and, and sort of grind and not have anything handed to you kind of thing. Same with any sort of business

Emma:  Exactly becoming very self-sufficient.

Matt:  Right, right, right. So throughout, you've got your full time job. You're working. Throughout that process, you end up finding us on tik tok, somehow, you purchase our challenge. As you're going through the challenge, tell us a little bit about your experience. Did you have an advisor? Did you go through all of the challenges? Did you go through the challenge then? How did you go through that? And how did you experience that? What was that like?

Emma:  Yeah, sure. So I was Yeah, I mean, I bought the challenge and started it pretty much immediately because I was very excited, very eager to just learn about it because I had zero knowledge of affiliate marketing prior to finding the challenge like I had never heard of it. So it was kind of like, on a whim. I was like, $7 I mean, what do I really have to lose, you know? Sure. So yeah, so I started it right away. And I was, I mean, like, the way that it's set up is great, honestly, because for it's a lot of information to take in especially if you've never heard of affiliate marketing before but to be able to go back and watch the videos multiple times to have it set up almost like a class everyone's learning style is different but my learning style I so appreciate the way that it was set up because I was able to go back and reread review rewatch and talk to an  advisor that was available. You know, it was, I mean, it was great. It took me I mean, it didn't take me the really the longest part was just, you know, like waiting for those appointments before you could get the next day and the challenge opened up. And I mean, that was only once or twice that I had to wait a couple days but other than that, you know, power right through it and it was you know, a lot of information and but it was great because there's so many resources and so much knowledge and that it's made available to someone that by the time I was done with it, I felt very confident and having like the foundational knowledge to set up and start my own affiliate marketing business. And then on top of that, you know, business blueprints just like beef that up and helped me to really get started. So it was, I mean, amazing. I thought that was very well done.

Matt:  Cool. That's so cool. And then as you transition into the whole content creation around so are you like a social media guru, or like, is this newer for you?

Emma:  This is all new. I mean, like the Yeah, it's all new. I have like one unrelated Instagram account where I post a lot about what I'm reading, but that's I mean Instagram posting a picture is a whole nother world from like, tik tok content creation. So yes, essentially, I am a novice. It's all beginner for me.

Matt:  Wow, cool. That's awesome. So, you go from virtually no tik tok content. I mean, especially short form video content creation is very tricky, right? And do you dive in any nerves or any worries? Are you scared? Are you nervous? Are you just like alright, here we go. Let's do

Emma:  Yeah, yeah. Yes. Now. It's all I mean, it's always like, I feel like really like most of my nerves come from like, putting the video out there and feeling like oh my gosh, I feel like I live with such a dork. Which is fine. As far as nerves around me, I don't know. I feel like I see. So a lot of people come to me and ask like they are nervous about, you know, like getting negative comments and things like that, which is fine. It's gonna happen. But as far as putting out content, like what my content is about affiliate marketing and how to get started in affiliate marketing. I think it's just all about being rooted in what you know, because the people that come on and make silly comments, they don't actually know what you're doing, you know what you're doing and if you're rooted in that, then you're not, you know, that's just kind of water on a duck's back. You just let the people on the internet say what they're gonna say.

Matt:  Sure. Yeah, it's always tricky, man. I mean, people. I always wonder what that's because when I first got started, it was like, there wasn't there wasn't when I first started making videos, there wasn't this organic reach. So like, I never really dealt with being a new video content creator and having actual people watching it was more like you create it and hope somebody would watch and usually no one was watching. And so it's just a fascinating thing. I always wonder about that. How people who are brand new to this brand new to the idea of this. Come on go on tick tock or something and you know, like you've got videos on your channel that have done 30/40,000 views. And lots of you get lots of engagement, lots of comments, lots of people looking at you know, given their unsolicited opinions on social media so yeah, we just wonder how people deal with that. Not deal with it, but how they perceive that and stuff so what's what's been your what's been like your content creation? Do you have a schedule? Do you just kind of post on a whim like what's been your system? How are you running your business?

Emma:  So the first month that I did tick tock I challenged myself to post five times a day, which is, yeah, yeah. And I mean, that's not necessarily a strategy. That's gonna work for everyone. 

Matt:  Yeah, Five a Day is a lot. Yeah, I've learned a lot. I usually tell people like, hey, just focus on good content. See if you can get one great piece of content every day. And if you get a couple more than one or two, awesome, but get one. Okay, so five. You started out five a day,

Emma:  Just because I felt that in the beginning being totally new to this. I felt that if I was shooting for five day, it was going to help keep me accountable as far as posting when and as far as creating content posts because, I mean, that's I feel that that's really the key for people that are wanting to get started on Tik Tok with content creation is to like I don't know if everyone out there has heard the term batch create. But I feel that that's the way to do it. If people are worried about being able to get videos out on a consistent basis just when you have some free time, block out some free time, create some free time and record it, record just a whole bunch. You don't have to sit and edit and post them all right then in there but then you have in your draft, you're able to edit and post as you go. And so that was what really helped me now. Yeah, so that was the first month and since then, I'm being a little bit more realistic. It's more like two or three today. Because at this point now it's like I created my target audience. You know that that's another thing that that first month really helped with having all that content with a screen and a good target audience. And so now I'm just able to do Yeah, like do a little bit less but it's still it's still getting the reach that that first

Matt:  Good on you for figuring out a rhythm that works for you. And it's sometimes Yeah, I don't know what it is. We come up with some crazy stuff sometimes. I mean, not that five in a day is not doable, but also I mean, is there enough time in the day probably, is there enough creative juice to actually show up? Because you're talking? I don't even know how to calculate that five a day. 30 is 150 a month okay. So, but I mean, like legit, like, good content. That's gonna get views. It's gonna get watched. A lot. And yeah, I'm glad to hear that you figured out a little bit of a little bit of a solution. So you're at seven What 8000 followers on us. What have you found most beneficial for? Let's start with the list? Let's do two things. One for views and engagement and growing your followers. And then two is converting those followers meaning, how do you turn them into leads? What types of things do you do to turn them into leads that start with? How are you getting those followers? What type of content and being found works best? You know, but what's been your takeaway over creating content and building that followership to now almost 8000 Sure.

Emma:  So I think that for the first part for getting followers for getting traction and an audience on Tik Tok, I think that if there were like, the best thing that you could do, I think it would have to be I mean, they talked about it on Tik Tok quite a bit but a hook in your video write something to engage your audience something because tick tock is very I mean if you if you actively engage your brain for a second while you're scrolling on tik tok usually like it's just like a pensive like, you know what, what, and you really are waiting for something in a video to catch your eye because that flip comes very quickly. If there's not something in the first two, three seconds that makes you say, then you're on to the next video. So

Matt:  The hook you for let's say, somebody's watching this and they're brand new day one hits what you mean by that? Tell me if this is right, in those first three seconds, you've got to come out with something that grabs their attention and stops them from scrolling.

Emma:  Exactly, I mean, a lot like there's a lot of like social media strategists that you can just look up their accounts and they're giving this away for free. That's a lot of what I do is you just go on Tik Tok and search social media strategy and they're like, here's 10 Great hooks. You can use any video and so lots of resources for being able to create, you know, eye-catching and attractive and intriguing videos on Tiktok. But yeah,

Matt:  Just, I just want to emphasize that it was like you just said that in passing, but that's like that's a real thing. there's sort of endless ideas and resources and if you were to just go search things like that on tick tock on YouTube with a little notepad and you're sitting writing down like all mannequins and smoke, I could use this. I have a safe. I don't know why it's in a safe here in our house. I have this notebook from when I started online, and it has notes, written notes, handwritten notes that I took at a conference in 2011 about headlines and copywriting and highlighting certain words in your headline and underline on a website split test all this stuff from 11 years ago. I'm getting old in this industry. And still, some of that stuff is crazy. I look back and I write that and I look at some of the headlines and I was like wow, that was like a great headline, a good hook and a video or but this would be like a good curiosity nugget in a training or something. But doing things like that is sort of taking a so I think you know with legendary you get sort of a small training, you definitely get some traffic and marketing training as well, especially deep inside the blueprints but you get this whole business model, but I just thought that what you dropped there in passing was sort of a key for people and the key being you've got to take it and actually run with it and actually implement it and then build on it. Right so like, now you're you've gone from just I'm a consumer consuming training. Okay, I get it. Now. Somebody tell me what to do. No, you're on the tick tock app and you're actually typing in, okay, like, I gotta find some books. I gotta figure this out, right? And really, you're just engineering. You're just sort of solving a complex problem of, well, what's going to be my next book? What should I do or where should I look right? And you didn't message me you didn't go on a date. You didn't open an email. And you're like, Hey, man, I need ideas for hooks. Do you have any ideas? And most of the best business owners don't. They're like, Okay, what resources do I have around me right now? How do I solve this problem? Let's solve it. And so kudos to you on that. I thank you.

Emma:  I mean, my my mind was blown, but there are people who entire Tik Tok account whose entire niche and social media like corner of the world is just putting out strategies to help other Tik Tok accounts grow and once I found that I was like, Oh man, like it's like, this is a game changer right here. It's great. Yeah.

Matt:  Yeah. And the interesting thing, too, is, you know, what some people will comment here on this live is, well, who's the right one to Follow? Who's the right one, but that's the wrong question. You could look up 10 of those accounts. Some of them will tell you the same things. What I used to do, for instance, was stuff like this. I used to look them up. And I would just sit down and type out like what their suggestions were on certain things, let's say hashtags, what's your strategy around hashtags? And I would get from a bunch of people who showed up first on Google, I would look up people on Tik Tok people on YouTube, and I would write down their suggestions that are cross referenced them so I would look through and see okay, these three things out of all of everything that they say, these three things are the ones they all agree on. So I'm absolutely going to do these things. And then the other stuff that wasn't as much I was like, these are opinions. So there's certainly maybe some facts but then there's also just opinions and you need to understand that when it comes to thinking everyone who's listening would do a really good service of themselves to just say out loud, there's people who give opinions online. And not everything is black and white, and you got to test it and you got to try it out. And actually see if it works, you have to figure out if it works for yourself for your specific style, your content, whatever. Absolutely. Yeah. So you're creating all this content. You're starting to get followers because you're using good hooks. And my guess is we've also figured out a way to sort of keep people on the video too, because how long a video is viewed is really important too. If you have a great hook that says I'm going to show you how to make a million dollars in three seconds, and then right after that, it goes into just you know, talking in you're kind of blabbing and you're talking slow and you're like well, you know, maybe not three seconds, maybe like three years and people just swipe they're like What an idiot, right? What do you do after that hook that you feel like has been successful or why do people you don't? You don't wake up in a 40,000 basement magically or by luck? What have you done to keep people's attention?

Emma:  One thing that I found actually really works for a video is to be like if you are giving the hook like you are going to answer a problem someone's having like, did you know that you can solve X by doing y? And then I say here are three things that I did to help me solve my x with y you know, and then going in a list format really seems to like lists. I love lists. Just very concise bullet point information that is easy and kind of really quick because they're able to ingest it quickly. Right? It's coming in easy short form, just bullet points they can take away and they are okay, and that way it's not. You're not like giving a long rambling monologue. Well you know, I started out by wanting to know that you can give them the answer to this great question that you've posed, and they're like, Well, I really want to know how to do that. Oh, and she's going to give me the answer. And just like ABC, you know, that's, that's very attractive. And I think that that the list format is I think one of the most successful things that I do in a video I feel like that when I look at the data on the videos that ones those seem to have the longest watch time which is important watch time like you know they have been ticked off I can't again think of all the analytics they give you on the video right now but they give you like the like the total watch time of your video they'll give you you know how long the average watch time is right how long you know if you have a 23 second video, people are watching on average 18 seconds that's great information. So I found that list format bullet points is a good one for people to stick around and see more videos. Wow,

Matt:  I hope everybody caught that go if you're watching this replay where you need to go back and listen to that. But you are right. That is marketing. I've read so many marketing books in my past and lists, things like that, like top seven was it? Yeah, all of those names and people. It's, I don't know, it's just human psychology. I don't know why people watch but

Emma:  Yeah, I think it's just compressing like a whole lot of information. You're posing a big question and then you're able to compress all of that valuable information into just like here's like, you know, four steps and people love that something so big data. So big is now just

Matt:  Yep. Yeah, totally. Totally. If you know one other thing, one other thing that I do see you doing before we move to how do you turn them into leads and purchases. The other thing that I see you do on your videos, is it seems like you have your little headline or hook in text at the start of the video to like a sticker or, or just you know, like you actually just type the words out on the screen. So somebody's like scrolling and they are immediately drawn to that little sticker or words that says like it's just the weirdest side hustle ever or is this like you know these are the top three ways to win or here's the one secret to getting your dog to stop barking or you could shed 20 pounds in in 30 days by not eating this one food or thing like that. I think that that's super powerful and I don't know if you've ever seen this account, but this is a really cool account to follow for everybody who's here. I'll share my screen real quick. Just to get ideas about hooks. It's in a weight loss niche and it's kind of weird . I don't know if it's just kind of weird. Let me see. There we go. It's kind of a weird cow. So if I zoom in a little bit, it might be a little more helpful. There we go. So this guy is Have you heard of this account?

Emma:  I have not.

Matt:  Okay. Yes, it got a little follow. But basically, if you really want to, like the copywriting, how to cut and how to use these little things, check the steps when we're talking about lists, right? Like nature's perfect food they're very low and they're fine. I mean, talk about not needing you don't even need to be an expert to deliver something like that you could Google search. What are the top 10 healthiest use five right or something like that? Five Foods You Should Never Eat again. But for anybody who's on here, you know five foods you should never eat if you're like wait. I've been watching this account for a while. And I'm just curious what people do with their Washington. He's posted this video multiple times to this channel. It's got 736,000 views, but these little stickers right as you start the video that show people immediately they might not like this dude's face. They might not think he's cool, whatever, but it's just him. And if you watch these videos long enough, you're gonna see that this guy is reading basically off a teleprompter and what appears to be a pretty dumpy apartment. And God knows wherever he is, I don't even know I mean, who knows where this dude is, but I will say this. These little unknown strategies are in 540,000 followers and he's an affiliate marketer who's promoting products on Clickbank. There you go, a Keto product. And you know, I don't know if he's the priming map, or whatever, but I will say that he uses those hooks in those stickers. I noticed you did that too. And I noticed a lot of the best content creators that's what they're doing is that right away that leads in, grabs people's attention, hooks them in and then they move them into a compelling list or piece of content or something.

Emma:  Right? Yeah, definitely. I think that's all just like me kind of what you were talking about. It's the human brain. Some people like that we're all wired a little bit differently and so certain people are just attracted to different things when you're scrolling. You know, some flashes through on the screen. Maybe it is, you know, words are not always going to be the person's fake voice. On the screen. Some people might just go mad but if there's something pretty on the screen, something flashy, it's kind of, you know, there might be like, Oh, that might attract their attention. So, like, throw everything out there. I was like, what is going to attract everyone's attention and then the people say,

Matt:  Oh, totally. And the other cool part is that this does it also by doing that and I think this is really sneaky. Yeah, I think this is super sneaky when you do that right away and you give that hook that's super relevant to the content and also to your channel. Basically, only people who are sticking around are people who are actually in the niche. That you're trying to sell to. And so now you're building in this algorithm, the algorithms just collecting, collecting, collecting these pools of people to show your videos to and that begins to get very niched in and very focused. And now you've got this captive audience where that is why going live is so powerful. This is why hosting, you know, occasional longer videos about you or your journey or where you're at in your business or where you're at in your weight loss journey or your dog training journey. Or whatever it is, is because at some point down the road, no matter how many times you've posted at some point, your audience is going to be so dialed and so focused and so curated that you go live and you're talking to your ID percent, non stop, and they're sitting there watching and they're like, I'm already ready to buy like, can you just tell me what I need? And sometimes we overcomplicate that process, but I just meant that the power of an algorithm or you know, a piece of software and app solves that problem for us. It's crazy. It's pretty amazing. So you get all these followers, how do you, how do you have a strategy? I'm just curious, do you have a strategy for turning these people into leads? Do you get calls to action? What do you do about

Emma:  it? Yeah, I mean, I do try to put a call to action on every single one of my videos and it's not. I feel like this is one of, like, the hill that I'll die on with this. Is that the call to action every single time doesn't have to be the link in my bio, which obviously is like where eventually you would like for people to go but truly, like if they are interested, they don't need all going into my link in your bio. It's the same profile, they know where it's going to be. I feel that I feel that you know, I mean, there are plenty of other call to actions that you can use, like you can use, you know, what you think which you know, helps with engagement on a video and then that's another I mean, that's a video of content creation strategy that I have too, is that the more people content more, you can reply with video comments, and, you know, generate more videos. That way. But, you know, you can comment, let me know what you think. Comment and tell me what your blank is. Follow For more, go to my profile and check out my other videos. There's lots of ways that you can use referred your followers to engage and it doesn't always have to be some I mean on an appropriate video yes, you can say like, this is exactly how I started my go to check that out. I'm sure not every video needs that on there. Sometimes it definitely I mean, and again, right away I kind of like learned as I was going but there were some videos that I would just stick them on. As I was learning and then I was like, like, that didn't really sound right. Like if I could go back and do that again. And I put the link in my bio because it just doesn't fit there. Yeah. Yeah, so I mean, that's uh, yeah, definitely. I mean, using call to actions is great because they do like if your audience's video and they're listening and paying attention they will be compelled to like, okay, you know, okay, sure. Comment, like, yeah, yeah. And so yeah, I mean, my one for engagement. Another thing that I just feel is super important for nurturing the leads that I do get for nurturing the followers and the audience is very, just being very authentic. And what I mean by that is like, and again, this is something I learned as I was going because starting out on Tik Tok, I think that I mean, at least for me, I was consuming Tik Tok content like It looks like a lot of lip synching it looks like all right and which is fun. I mean, those videos are, they're like fun to make and trends are fun to do. Like that's, you know, why not? Why be on tick tock if you don't want to have that and do some of the fun trends and things like that. But I found that people buy into you before they buy into what you're selling and so being authentic and anyone and I feel like letting your audience hear your voice in a video at least one time a day like actually talking, you know, and engaging and like being about like, who you are and what you're doing and essentially letting your audience know why they should care. I like it just like maybe the number one thing to earn just your followers from people who like to turn followers from people who are just following you to people who are like that. I recognized her. Oh, yeah, she was talking about this last time, like now I'm interested in her story. I'm interested in why she started affiliate marketing. This is where she came from. She's going and that makes it it makes I feel that it makes the process like a little bit more human and as a human element and people like can relate to that more and then want to

Matt:  find out more. Wow. Yeah, I feel like that to me, the whole you know, not needing to put a call to action and also not necessarily needing to do a bunch of trends all the time, but really bringing yourself to it. That to me sounds like you've really figured out who you are on social media. And that's really cool. Because you start to hear yourself and hear the message and hear the thing that's doing it. You're kind of like me, just that doesn't sound right. And that's the big last two words. They are being heard, not ignored. The words for me, kids once you've started to feel more comfortable as you know, doing the content yourself. More confidence and clarity on what you're trying to say how you want this to come across opens up intuition. And what happens I feel like it's that people begin to of course. Oh, like just like this, but there's so much on how the video is viewed. I've done some tests around this and with some really great results actually. But here's a little tip to anybody who's creating content on social media. There's two things you can do at the end of the video that are not calls to action, their total opposite, they don't get any. But yeah, sometimes. There's the option of giving a cloud action and other times if you're just going for a growth video, which is a video that's specifically a hey, I want to help my channel meet more people. What you can do is you can let the video go. And at the very end, you basically cut off you're laughing off the very last, like two seconds or something. And as you're going you're saying something like I do this. I did this when I created a video around how to make a shirt brand. And, and so very at the end of the video, I would say something like, like I was gonna give them a call to action or something and the video just stopped and it went back because sometimes when you do a call to action and you sort of set up as this like now if you like more information then people are gonna scroll right it's like yeah, it's it's if you're like, and you want more information about my product can go to the link in my bio, and it's like, oh, okay, yeah, I guess people are gonna start scrolling because they feel like it's the end. And so, what I did is I made this video and it was basically like, Would you like to so the hook was would you like to start a tshirt brand without needing any inventory or your own online store to show you go to this website, whatever and then step two, go to fiverr.com whatever. And then step three and I went through five steps. Step by it just kind of cut off in the video restarted. So starting to get a lot of people who viewed it again because I went really fast. They were like, I need to watch that again. They sort of paused, they started commenting, and this is the only video on their school channel where the channel doesn't even exist. It might still exist. I don't even know what it's called anymore. This was a year ago, and that one video at 340,000 and it was like I spent a lot. Not a lot of time but I spent a good amount of time a couple hours on that one video just in every clip. I knew it's gonna be really good. I also in that clip spell or I said five are wrong. So I gave this as a little tip to our viewers and said the word five r r. And the amount of comments making fun of me for saying five r r just destroyed. Like all of that engagement that you know if people would leave that I just ran to the comments just to see who caught that. Yeah. Me scroll up let you know that you're wrong. And man like the little creative humor bites, like, especially misspelling something or especially saying pronouncing something intentionally wrong, but just moving right through like you're on different comments and those comments are the best because it's people just having a good time and it's more positive funny humor base like calm. And a lot of times when you're trying to sell something or you're doing business online, a lot of comments are like, here we go, you know? But if you can call this more like, Hey, I'm just where we were playing around making fun like that's the point that's what the algorithm loves and so your videos light up a lot when you do that. And, and and then you end it, you know on board and before the year you're really wrapped up and get a call to action. People are like can we just start with the video just start over? Am I watching this again? And then they'll watch it again. And now the algorithms like oh my gosh, watching this video, this must be a really good piece of content we should hear. Let's push that out to everyone in the world. Let's get it in front of us. So sometimes an unconventional approach I think a lot of times people get on here and they watch other successful people's videos. Okay, that's exactly what I have to do. And it doesn't maybe fit them or it doesn't quite the I don't know it just doesn't hit their voice straightaway and just doesn't work. And I think a little bit of creativity helps. 

Emma:  was going on and checking out others like popular you know, marketing videos in your niche because it's great to get ideas but then you definitely have to make it your own yeah, it does your audience does perceive when you're doing something that you're not comfortable with and not you know thrilled with that does. Yeah.

Matt:  Wow. Thanks for all the golden nuggets today. I feel like you know, like between the two of us there was just a lot of stuff in there that took us right away, jumped in and got going. So thanks for bringing the heat and we're I think we're you kind of a last minute we need to or not

Emma:  I was but then I got plenty of time to prepare. It's all good.

Matt:  Well, thank you for being flexible and yeah, to keep rockin. I just want to say I feel like you know there's not a super secret to your success. It feels like you put in the work and you know, I sometimes like if people come on here and they feel like nervous or like, you know, like it just feels like you're comfortable and confident to where they need to go and that's a cool thing and keep it up keep rockin

Emma:  Thank you so much and thank you for having me.

Matt:  Of course anytime I want to put up Emma’s TikTok. Follow her @prosperwithemma And we'll be back here again tomorrow. Same time Emma, come back. Send us a message in a couple months. We'd love to have you back on that'd be super cool. And we'll be back here tomorrow on Thursday for another episode. Peace out everybody.

How To Overcome The Biggest Affiliate Marketing Roadblocks For Beginners

Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is Dave Sharpe welcome to wake up legendary. Taylor Welcome to the show once again. How are you?

Taylor:  I'm great. How are you?

Dave:  Excellent. It looks like your your setup there in nature, you know, we, you know, in an undisclosed location that looks like

Taylor:  I'm actually in Miami so you can see. Very beautiful here. It's a nice change from Oklahoma.

Dave:  Living the best life I see. How many people would like to be on vacation right now in Miami, say hi. So, tell everyone a little bit about who you are and how you got started. Just the nutshell version of your story. For anybody who doesn't know who you are.

Taylor:  So I started my online journey actually just over a year ago. I came across a legendary program on Tiktok and decided to just go for it and saw a bunch of people having some great success with it. And ever since my life has been completely different and I've been so thankful that I was able to connect with this community.

Dave:  Yeah. What sort of achievements have you or milestones have you hit in your business? You know, what, whether that be with sales or earnings or and there's a big fat disclaimer, Taylor went through the training, took lots of action and her results are in no way typical. But give us some give us some specifics about and what I mean obviously we can see you're on vacation in Miami, but in what specific ways has this impacted your life in positive ways? And what milestones have you hit you know?

Taylor:  So not only is it just amazing to be able to rely solely on this online income, only be able to work for myself, but I was able to hit six figures profit and seven months with this online promoting and yeah, it's more money than I ever thought I would be able to make especially in this age, and I now consistently do five figures per month and it's just awesome. It's opened my eyes to so many other opportunities to make money online as well. 

Dave:  And you're 22 years old, right? And by the way, have you and I ever talked in any way you know live other than here on wakeup legendary publicly where everybody can hear exactly every word that we're saying to each other? We've never we've never talked or have you ever had any side-cover private conversations with anyone from our company or has it all just been either attending a coaching webinar or a training or wake up legendary Have you had any other side private conversations? Did anybody take you aside and give you any special training or special you know, you know what? I mean? Like any any handouts, leg ups, anything like that, or did you go through the same training in the same process that's available inside of our training still to this day?

Taylor:  Yes, that's exactly right. I just went through that training.

Dave:  Yeah, it's amazing. It takes dedication to actually go through the training, you know, to learn. I think maybe there's maybe there's maybe a lot of people just want to like kind of pick at it. Or they buy it and then they're like, well, I'll do it kind of how I want to do it. Why do you think that is? I mean, you're you're you're you're closer to turning in assignments to teachers than I am. But it still seems like there's this challenge that people have with actually going through and completing training without somebody standing over them or without them having to turn some sort of assignment into somebody else, somebody else holding them accountable. Which is the exact opposite school. So you're learning what we need as entrepreneurs. So what is your advice to people who are dead or are finding themselves struggling, just focusing on going through the training on their own? It is a new thing. So it's not about judgment, but what is your advice to people to have how to get through that so they can learn those skills before they just start acting in random directions, and then having to keep starting over again.

Taylor:  I think that's a really good question. Because I think with everybody when the class or if you have a job, if your teacher says to do a certain thing, you're going to do it most of the time, hopefully, or if your boss tells you to be here at a certain time you're going to do it. But when you tell yourself you're going to do something a lot of us don't give ourselves the same respect that we give those other people. So if you're accountable for your teachers and for your boss, you should 100% be accountable for yourself.

Dave:  So what has the transition over into entrepreneurship been like for you? Has that been an easy transition where I mean, did you immediately feel that drive to kind of take action, you know, or did you also struggle at the beginning or have a challenge with Hey, man, you know, it's kind of all on me. Now, the sky's the limit And that's really exciting. But it's also wow, you know, there's a saying that says something like too much or with lots of freedom comes lots of responsibility. And I've been saying that for a lot of years because you know what I realized Taylor was the more successful that I became, the more things I was going to have I was going to be responsible for, you know, so it wasn't like you know, oh, I'm just gonna get rich and famous and just have this you know, take selfies and post them on, you know, if I wanted to live a productive, meaningful life, that I enjoyed spending time with the people that I love, which are pretty much like my wife, you know, my kids, family, close friends, then I'm going to have to be responsible for some stuff. You know what I mean? I'm gonna have to be responsible for getting my work done. I'm going to have to be responsible for driving my business forward being the one who's actually pushing my business forward. Not some coach, you know, not some mentor and I think a lot of people get sucked into this. Hey, oh, it's not a boss. Now. It's a mentor. Now, it's a mentor that I need. And that mentor, it's when I find that right mentor, when I'm willing to do that and it's almost like hold on, you have to reverse those. You have to be the one pushing your business forward. Regardless if there's a mentor or a coach, or a consultant, or somebody that you're working with, you know, on the side to help you grow, you still, as the business owner, have to ultimately be responsible to keep pushing your business forward, day in and day out. And so, how have you you know, has that come natural to you, I guess is what I'm asking Taylor or what have what what sort of tips or things have you done that's made it that's made that sort of transition to sort of a you know, I wanted to be in the captain's seat. Now I am, you know, that transition a little bit better.

Taylor:  Yeah, so I think a lot of the time comes down to what situation you're trying to get out of, because I was working for a guy that was not very rational and was known for firing people out of nowhere. And I put a lot of trust into him and realized that I shouldn't have and so for me, I was very driven to be able to, at first I didn't think it was going to ever become a full time income. I really just wanted extra income in case you know, things went bad over here and I had something to fall back on. And I had the goal just like I said not having to rely on them worry that his decisions were going to change my entire life. And kind of I think it came more naturally to me than others. And I also think the way the program is designed with mindset and everything. You guys gave me a lot more confidence than I think a lot of other programs might not do for other people. And so from the beginning I was like convinced I was like this is gonna work based off of like, are you guys coached and how you guys you know, set up those videos and I think it came a little more naturally just because I had a drive to get out of that situation. And like I said the way you guys know, had the training set up it really just gave me the confidence I needed to keep going.

Dave:  It's amazing that us older folks don't look at you. younger folks, and just ask questions and listen. In learning, you know that we think we got it in some ways. We got it wrong. In the way in which we teach and the way in which we think that people are the wisest. You know, in entrepreneurship, what's important is confidence in creativity. And who has the most creativity and quite frankly, who has the most confidence in the world? A baby you know, a toddler does before the world begins to dampen that confidence and make us afraid of different things. Do you feel there's an element of tapping in you're young, but you know what I'm talking about your true child, the true, you know, child inside of you. With this entrepreneurship do you find yourself being playful? I mean, are you having fun doing this? And are you figuring out ways to make it fun? Because I say your income is only capped by your creativity. You know, and that's the same in entrepreneurship and in this world right now. There are no rules really to what we're doing except it has to be moral, ethical and legal. And it doesn't even have to be moral and ethical, but we really, we really invite people to consider the long term impact of their choices, but it has to be legal or else you're gonna get you know, it's not gonna last long. So as long as it's moral, you know, legal and ethical, then your income is only capped by your creativity. And so what I've seen is I have seen a lot of older folks Taylor who have who have allowed themselves to loosen up a little bit and not be so stiff behind the camera and actually let some of their knowledge and their playfulness and their wisdom and in their you know, they're just that who they are come out and kind of shine. How are you keeping it playful? What are you ? What are you comfortable with out there within your content? What's an example of something like you're not comfortable with doing talent, talk to us a little bit about that.

Taylor:  I think being younger definitely does help because I haven't had that conditioning as long in my life and being younger not having kids. Yeah, I'm able to take more risks. And so I do think that's helpful. I say, I read with you I wouldn't do anything immoral or unethical because I do care about helping people and I wouldn't want to just get legs up by screwing over others. And I think content wise, it is important to be creative and confident because I think what holds a lot of people back is they're scared of what other people think. And I've had this like that where people don't want to start posting because they don't want people from their hometown seeing them and different things like that. But if you can just get out of that fear of caring what other people think. I mean, the sky's the limit. For sure.

Dave:  It's interesting, you know, people there's also people who want to know what other people are doing. You know, and part of being an entrepreneur is really being able to look at something and listen to something with your ears and with your eyes and make a judgment call. Is this good for me? Does this make sense for my life? And I heard you really say that as you came into the challenge you listened to the videos and they made you feel confident. You know, you made your own judgments based on the actual product in the actual content. And it's so unfortunate, because we see people come in all the time and of course they get distracted by people hitting them up or other just shiny objects that they were already subscribed to and instead of making, you know, actually going through it and doing it themselves, they'll listen to other people, you know, whether it's Hey, don't do that come over here. Or it's Hey, did you buy the blueprints? Do we? We have that a lot. It's like people and it's like we have one program, folks here one flagship program, which is the blueprint. It's not endless upsells it's not, you know, it's not some bait and switch. It's not some secret that we have a flagship program and the blueprints. It's interesting because we also did a mastermind just a week ago, and everybody in the room who had everybody in the room had the blueprints, those who had gone through them were succeeding at massive levels, those who hadn't weren’t. It was really clear and it's interesting somebody asked, you know, in the comments here, does she own the blueprints? You know, because they wonder Hey, is there a shortcut? What's the shortcut and that's why I was asking you those questions before I just looked up. You know, I was asking you before like, did we have a did anybody give you a private secret edge here are you related to any of us are we but here's another thing I just looked up. You bought the business blueprints and the starter package that you get when we offer you know, new people right at the beginning for a discount on April 4 2021. Okay, so April 4 2021. You got those blueprints? You said? You went through them? You? Right. We just talked about that a second ago. About going through the training and here you are one year later, actually one year and just a month. So literally one year and some change later, talking about how you made six figures, how you know you are now consistently making five figures per month from doing affiliate marketing from simply applying what you learned in the training. And gosh, you know, success leaves clues in my head . I mean, success leaves clues you can either have results or you can have excuses and we see every single day. And it's it's it's hard because I want to travel out to people's houses and I want to I want to sit down I want to look them in the eye even we put on events and give people an opportunity for not a dirt cheap but a reasonable price to come and look us in the eye and spend time with us. Whatever you need to do to overcome your objections, you know that you have in your head folks. We have people on every single day. It's like how I ask people when we're sitting in a room. What more convincing do you need? What other questions do you have, what other things are popping up in your head floating around that we can answer for you? That you that at that point you can finally give yourself permission to take ownership over your life and actually go through and watch the go through the challenge. Determine if the blueprints are for you. Talk to one of our advisors and have a conversation before you make a judgment that they're just there to sell you. You might learn something that's way more valuable than $2,500 Just with a conversation with somebody from our team who's had 1000s of conversations and trust me, we're not professionals here. We're not begging and high pressure. We know how to make an offer where there's enough value we don't need to pressure people. But Taylor, Isn't it ironic that literally just over a year ago, you bought those blueprints, and here we are talking you know, 13 months later and but it's not just it's not just you we have these sort of stories every day. But man, it's so crystal clear to me. And how do we make it more clear to people how to, how do we mean, what do you say to people who you can just tell they've just been skeptical and it's not about you? If they're not assessing us, I feel like it's really a lack of confidence in themselves. So how do we instill more confidence in people the way that we instilled confidence in you or what can you say you think what do you say now? To people to instill confidence in them to let them know it's not the geophones, the training, not under investigation here. The track record is not under investigation. It's your limiting beliefs and whether you can focus and actually follow through with buying the training and going through and then applying it that's under investigation. And that's the cold hard truth that I had to come to terms with in my life if I wanted my life to get better. Do you agree with that and what advice do you have? Or what advice do you give to instill more confidence in people?

Taylor:  I completely agree and I think one of the first things I tell people is to read the book you guys suggest Rich Dad Poor Dad because that changed my perspective and like a whole 180 It opened my mind to a lot of things I never thought about before. And I think that was a really big piece for me. But also, you know, these lives are important because if you're seeing other people do it, then it means it's possible for you, especially when you can hear somebody's story. They don't have a background and stuff like this, you know, started from fresh with zero experience. And so that's like one of the main things I think too, when I'm looking at new business ventures, if other people are out there doing that. There's no reason that I can't as long as I have the discipline to work every day, learn every day and just keep at it.

Dave:  Yeah. And I tell people I mean pick something to just go in that direction. It's not that we're not convincing you to do what works, what's with what's in our training, the business models that we're teaching. I mean, I would rather somebody go in a completely different direction buy zero from me buy zero from us, but if but go in a different direction. And as my dad always said to me, do something even if it's wrong, you know, you know, you cannot sit around doing indecisive paralysis analysis. That's what I also see is a black hole that people fall into. They sort of, I don't know if it's overwhelmed by the tech. You know what I think it is? I think it's really that they just don't watch the training and just set it up properly. The way that the training describes it really is all inside of, for example, our business blueprints. The challenge that we offer has a lot of both mechanical stuff and also sort of the dynamics in higher level stuff. That's only $7. The blueprints are so step by step you come in. You start with the affiliate marketing business blueprint. We really suggest people start with that, because it's easier to do affiliate marketing, just selling somebody else's product, than it is to start creating your own digital courses. Doing what genius and running live events. Have you followed that process yourself of starting with affiliate marketing where you've made all of your money in what you love? What do you not love about the business model? You know, because a lot of people are torn off so when they come about business models, they've heard a lot about Amazon and drop shipping and they're getting pitched MLMs by all their family and friends. So, talk to us a little bit about your experience with the core four. Are you still on affiliate marketing

Taylor:  Right now I'm still just focusing on affiliate marketing. I plan to create a digital product at some point. I just not haven't gotten around to that yet. And actually I'm starting an online business before I do that because I'm not exactly sure what I would want to do my digital course over. But I definitely think what stops a lot of people is the social media aspects. People think that if they're not used to posting every day that they don't have a chance but I was active on social media. I would scroll and watch other people's stuff, but I never posted my own. I started on hours and I think the one thing I would say I don't like about it is the fact that people are deterred because of the social media aspect. They kind of look at it as an influencer. But I don't have time telling people that that's not what it is and that you don't need blogs and stuff about your life. It's structured around the products and you don't have to keep facing that you don't have to. You know people are like I said worried about what other people will think but you don't even have to put your face in it. So that's one of my favorites. I think people like I said are just a little scared when they know it's kind of based around social media.

Dave:  That’s so true. They the you know going you know, creating content, putting yourself on video can be can be can be uncomfortable, for sure. It's just like anything, you know. We do it for a couple of days or a couple of weeks and it's like you know you become such a natural and you know what, I'll tell you all not that I was rhetorical. But we did a an exercise actually Joshua Smith at the at the recent mastermind led us through a simple, powerful exercise and you know what he led us through to do record a video, you know, and all of us recorded a video, you know, right there in inside of this huge mansion that we were hosting the mastermind in just last week. And you know, it was amazing people were people were, you know, they were they were running around. They were screaming and they were wildly wildly nervous. Of course before we know, before we know when Josh was like we're gonna do this everybody in the room was just like a real big gas. But wow, the confidence in the room. I was obviously being silly. But my point was, was being playful on video and kind of let yourself really go you know, I mean, there's a little bit of that childlike kind of performing sometimes letting out or you're goofy yourself or just I mean those are always the parts of our personalities that are the most charming is is those kind of goofy parts. But back to my point. After we recorded that video, in that room, that entire room was on fire. You know, they felt so proud of themselves and confident many of them had never done that. You know what I mean? had just never been there. So, taylor it's hard to really build confidence in people because they got to do it. So how has taking action can you describe as you've taken action, you have developed confidence in how you are a different person? If you feel like you were one year ago when you started?

Taylor:   I grew up super shy, which I love telling people because like I said I wasn't active on social media. I was known as the quiet girl. Oh, people always told me I was quiet. I was quiet. I was a little nervous posting on Tik Tok, but I kind of got over that fear a little bit even from the beginning, but I think getting that first like good views on my video kind of started to give me that validation that I needed to be confident. I think that's where people struggle if they're posting for weeks and they're not really getting any feedback, their confidence just kind of takes away. But if you keep posting and the results will come as long as you stay consistent and that's really I think how I got my confidence was getting that feedback and knowing that people were starting to like my content.

Dave:  Yeah, yeah, you got to hang in there though, right? There's a period which can be short or long, but regardless, it will feel long at the beginning, when no one feels like it's nothing but tumbleweeds, right? And so, how, how do you hold on and how does one look at the small little miracles that are happening in our business instead of ice. A lot of people are looking for the big burning bush, and in almost all my 13 years of doing this, I've never seen a burning bush. There have been a lot of tiny miracles along the way. What has your journey been like in terms of just falling in love with the process, you know, that sort of kind of help drive entrepreneurship is it's less about arriving to the destination getting rich or you know, arriving there but it's about falling in love with the prospect about being on the court kind of like when Michael Jordan retired, and then he went to baseball. Then he came back to basketball because he wanted to be in the game and sort of like being in the game. So have you fallen in love with the present? Are you finding yourself beginning to fall in love with the process? I mean, describe what comes up for you as I say what I just said and ask you that question.

Taylor:  I think it's so important to love the process because I think if you don't love the process, you might not be able to do that when you get the result. You have to actually enjoy what you're doing. And I have from the beginning I've really loved it and why it's important to do something you're passionate about because you need that drive that passion for it to keep going when things aren't necessarily going your way.

Dave:  And what about challenges when they pop up? I mean to me falling in love with the process is taking the good with the bad, you know or the bad with the good however you want to look at it. And you know, in a way oh they just keep me sharp now there's no pun intended right there, you know I mean, but it was it was it was ironically clever. But many challenges keep me sharp. They really do write and that's one of the things that for me is important. I actually do want to keep my skills sharp. You know, I do want to make sure that I'm still staying sharp. It's kind of like there's also other ways to transition to different levels. Do you see a lot of NBA players or professional athletes, they become commentators so they can stay close to the game by a sports team or they become a general manager. See a lot of us, you know, we we and this is some advice that I want to give you Taylor if you don't mind. Are you open to some feedback and some just I want to based on my experience and something that I heard you said you say and so why, what why what I just said is and how it ties in to the advice I want to give you is that a few moments ago you said you know I have other I have other aspirations I want to do other things. You know what I mean? I want to create a digital course and I want to but I'm not quite clear yet and I might want to start another business. What do I recommend to you in any other person who's just started to achieve some success and as you said before, has a five figure income up going now? And it is kind of rockin and rollin. Don't Don't screw that up, just to move on and do other things. A lot of times what we don't realize is growing our existing business, to the levels that we want to grow it to whether that be income or also kind of fulfillment and impact with just by just staying in kind of nurturing that business to growth. Sometimes less is more. You know sometimes. For me I've been able to continue to branch out into selling digital courses and coaching and events while still doing affiliate marketing. I'm the legendary and Dave sharp affiliate not not legendary as a whole actually just me just the referrals that I personally send. I just want to have a contest at ClickFunnels. I'm the number one affiliate as of recently at ClickFunnels still doing affiliate marketing. So my point here is that a lot of times we think we need more businesses, more streams of income, more things, but my experience is that a lot of times if I'm doing more things, I end up only being able to put 20% of my energy into each thing. So I get a 20% return. Whereas if I grow one business, I just keep growing business, you know, and that's the commitment. That's the challenge, I think that most entrepreneurs have is growing one business to a multi million dollar level. Okay, and it's been a challenge here at legendary as we've grown this business, we're in our sixth year of business. Did you know almost 20 million in sales last year? We'll do more this year. But that's been a commitment to stay focused and stay in our lane. And this is my only business. You know, I don't have any other businesses. I have investments on the back end, but I don't have multiple businesses. I guarantee that any I would put my earnings and lifestyle up against any guru and any MLM leader, any person who's preaching the anybody who's running a you know, 16 hour a day FBA or drop shipping business, or anybody who's running around working 10 or 12 hours a day or even six hours a day. running multiple businesses, you know, and so at the very least, at the very least, the advice that I have to entrepreneurs is to get more successful and earn more money as if you are going to branch out and figure out how to operate the business that got you to where you're at. Because that is that in entrepreneurship you know how probably somebody along I know somebody said this to me in my life. Don't get a new Don't quit your old job until you get a new job, right. I don't know if anybody gave you that advice, but they gave me that advice. That's like some two generation ago advice that we're in it's good advice. It's stuck around. It's good advice. And I'm going to reiterate that advice in the entrepreneur sense. Don't start a new business to screw up the existing income you have because I have seen people who have earned a million dollars as affiliates. And then you know what they wanted more. But they didn't take the right steps to grow. And they got sloppy and they got unfocused on him more than they got him as an example. I was selling information the way that we do now, back in 2011 and 12. And then in 2013 i and i had a business partner then we're like, Let's build let's do software. Right and we built our own custom software project. The biggest mistake that I ever made was to say yes to vote, that was a good idea, because I wasn't in my lane. And it was a huge distraction. And it ended up being massive, he worked selling information and doing what we did. And now we wanted to be hot shots and sell software, you know, and so that's been a big commitment here of mine at legendary really is we've moved real slow. Come on, you don't think that we've considered building our own funnel builders and all these kinds of things here at legendary, but sometimes you have to stay in your lane. Because you know how you just talked about the guy that you worked for who made irrational decisions. I am that leader. If I'm constantly, you know, shifting gears that impacts people like you Taylor here, and you know what's interesting as you run your business, people are going to be looking to you depending on you your fault, they're going to be depending on you for a consistent message. And they'll keep buying from you year after year if you stay consistent and continue to give them attention, kind of innovate, but don't change too much. Be a place that they can go and know what to expect and it's like some of these brands that have been around for years like Rolex. They don't. If you look at some of their watches, they're the same as back in 1950. It's subtle changes when the market is always changing to be the Northstar for some customers and they'll keep paying you year after year. How's that feeling for you and what comes out for you as I give you that feedback?

Taylor:  I think that's really great advice. And I think that's why maybe it took me a year to look elsewhere to add a niche and to find out because I knew there's gonna be twice as much work and I wasn't willing to put in that work if I wasn't like you said, gonna be doing the same thing over here. And I think that's what's really great about this business model too, is the fact that I do only spend a couple of hours per day and so I do have a lot of extra time whereas some people are still working their nine to five, they don't have that extra time. And so I made when I was looking to, you know, other business models that I was gonna stay consistent with mine and that this wasn't just, oh, I just had to put in that extra work to make something out of that. And I do I do love that advice

Dave:  And you're young and you're young and full of energy and it's different as you get older you have less energy so do any, you know for those of you who are young or if you don't have small children, maybe you're old. Maybe you're retired or maybe you're an empty nest with your children you know on all levels. I don't actually think it's about age. So I know that for me, I have small children at home, so they take a lot of my energy. I gotta be real careful where I spend my energy. That's why toxic people do things of that nature. I gotta be real careful. Whatever I spend my energy each day, every minute and so that's that's, that's, that's incredible. That, you know, you have that sort of, I guess, ability to be able to play the tape through at the age that you are. Here's another cool thing. How much content can you repurpose? And how many things as you build a I like to call it like this to give the work that I do fancy name so watch this as you develop a body of work right with all of your content and that is gold all media all that that body of work those hundreds, even 1000s of videos that you have, you can save them and categorize them and repurpose them. So once you have a few 100 of them, you know you have them categorized as Hey, did really well or dogs, you know categorize them however you want. And how much extra time does that give you to I don't think people I don't think even me, I don't fully utilize my catalog. There's another fancy word that I've built in, done and written and recorded over the years. But I don't think that we fully utilize our own catalog of content, aren't you? I have to imagine after a year you have emails and things you've written in videos you can repurpose, right? Absolutely. It just makes it it will and especially once you find something that works if it's not broken, don't fix it. I mean before you think that your marketing is not working, understand that, you know, it may actually be doing better than you think it is. And oftentimes We're the last ones to see that we're growing, you know or notice growth. So, hey, look, I'm gonna let you get back to your vacation in Miami. Wow. Because I know you're gonna go back to Oklahoma. And I have a feeling you love it more in Miami. So I'm gonna give you a chance to get back to that soak up every second. Thanks for spending time with us. Your valuable precious time now that you've got this life that you've worked for. And you're spending in Miami. Thanks for giving back and spending some time sharing your secrets with us.

Taylor:  Thank you for having me.

Dave:  Alright, Taylor, come back and see us again. Okay. Okay, well my friends. Wow, man. Come on. I am like Monday. Who needs coffee? Who needs I mean, wow. Wow. I'm fired up. I mean, you just it's like if there's no way that if you're me, and you're talking to these people, or you're listening to this, and this is your main business and what you're trying to do, then if you plug into this just an hour a day listening to this, especially if you're new, there's no way that your life can't change that your perspective on yourself and success and they can't change when you hear these completely. Totally cool and real. Just no BS, no BS, just totally. It's just mind blowing. I mean, these are every day day in and day out and it just keeps getting better. That's because you know one of the reasons why the people who have gone through our training and applied it, they're coming back on to the show, you know what I mean? They're now tailors coming back onto the show. I think she said this was her third total. So, you know, here's what I want to, you know, here's what I want to say. If you haven't gotten started yet or if you for example, blog posts and haven't gone through them yet. Just go through them. Just do yourself that favor you deserve. Because you're looking at changing the year. There's no guarantees, it's not on us. The training is not going to change your life. You're gonna change your life. But man, you know what I mean? It's amazing because you even look at Taylor and of course, she began to make money and see results and all of that before but a year a year is not that long. A year is not that long a place where you can let your hair down, exhale a little bit relaxed and say, Wow, I'm more comfortable now. And you get more and more comfortable along the way. But I mean, come on. You know, if you went to most people out there on the street, and you said, hey, look, you sign up today and put in some work, you're gonna get zero next year. But after that, your life is going to be totally different and change. Most people are going to sign up for that. But here you can actually earn while you learn. That is something that actually is possible. If you apply you know, go through the training and apply it. So it's not like you eat and that's what I think is the difference between this and obviously college in the typical system is you don't have to wait four years or two years. But most people like I said, would sign up for hey, sign up today, work your ass off for a year or nothing but after a year your life changes. Most people would sign up for that. And here we can earn while we learn. So just man I hope you heard something today that changed your life because your life can change in an instant. When you make a decision to do something different seriously. Make it that day. You know if you are going to start work, start over one heck of an interview. I'm trying not to cuss too much or as much on this so I don't get flagged by Facebook anymore. They were flagging me at the mastermind event. Everybody was like what's wrong with the audio and it was because I was cussing like a sailor so All right, my friends have a fantastic mic. Alright. Let's end this month strong. We've got like one more week for May here 2022. I want to thank Taylor again for an incredible, incredible, incredible interview. Go follow her build wealth from home and make sure that you also subscribe to our text reminders text WUL for Wake Up Legendary to 813-296-8558 get into that training today. Get serious. Apply it and let's see what you can accomplish. We'll see you back here tomorrow.

The Technique To Convert Leads To Sales


Below is the transcription for this episode:

 

Dave: What's going on my friends? This is Dave Sharpe, it's your boy. It should be Captain Dave. Today is an exciting day because it's Friday and we also have an 18 year old who's going to be talking to us today. First of all, 18 Wow. That's pretty cool. That's pretty cool. And, and they're going to be talking to us today about how we go down in the DMS Gabe Welcome to the show.

Gabe: Ain't a day. Thanks for having me. You're welcome.

Dave:  You're welcome. So we'll talk about your marketing strategies here in a little bit, how you've been using, you know, private direct messaging, what you're doing what you're saying you know, how you're making the most out of every opportunity, that's that's, you know, when you're new, and especially when you're young, you probably don't have a big marketing budget. You got to make the most out of every opportunity out there. In a minute. So tell us a little bit. Changing your soul brought online integration, owning it. For 40, like 50 hours a week and the like, I always knew that's what I didn't really want to do for the rest of my life. So since I was young, I used to like, Oh, he's like searching YouTube videos like how do you make money online and stuff like that? One day, I actually downloaded TikTok just for entertainment like no I didn't really think about making money online or anything. And then I ran into a live from Calvin Hill. And he showed me you guys and I was like, Yeah, I want to do this.

Dave:  Nice, man. Nice. So what is different about this than other things that you've done? I think Did you say you were flipping or did you say flipping burgers or tried a little bit of drop shipping and it didn't really work out for me. I made like, I made a couple of 100 bucks and it was nothing sustainable. You know? And I mean, you're lets, let's be honest, you're 18 Right? It's not like it's not like you have it's, I mean, you're smart and you're probably more savvy than a lot of us. You're probably more savvy than I am in a lot of areas but I mean, drop shipping has some complications with it in terms of sourcing products, and it's a physical product that actually has to be mailed and shipped all the way around the world. 

Gabe: Yeah, that was a huge thing by Legendary for me. It's like digital products. are insane. Like

Dave: It's crazy, how much easier, how much simpler, how much faster. It's just that everybody gets their products. Immediately. You get paid faster. There's, you know what I mean? There's just not all of those roadblocks that you have with physical products. Yeah.

Gabe: You don't have to do all the customer service and everything.

Dave: Right. Yeah. with it. If you start any other business that is not affiliate marketing affiliate. Marketing is the only business that you only have to do the marketing. That's it. Every other business Amazon, Amazon FBA, drop shipping, like local SEO marketing, you know where you like to go out and prospect local businesses and offer to do their SEO services, social media, marketing agencies, all these different you know, all these different business models even even MLM to a certain extent. But all you know, because you gotta go out there and service products and get products and all this kind of stuff. But all those business models

Dave: You got to do one thing. Let's go out there and market. Yeah, and that's something that you've figured out how to make the most you figured out a strategy that works for you. Let's talk about that a little bit. You know, are you marketing on TikTok? Is that where I think I think you have two accounts.

Dave:  Many people's accounts, get flagged videos, get you know, flagged or taken down and that's the price that we pay. Don't get attached. Don't get emotionally attached to your TikTok channel, especially when it's early. You know, when it's a young channel. You have a channel that you lose, you lose it. It's got 100,000 followers. That sucks. Nobody's going to tell you not to be mad about that. But usually when you've got 100,000 followers or whatever the more established accounts are, you have a better chance to challenge it and actually get it back. And even if you have that many followers, you have a pretty big community. If you start bringing new accounts, you can build that up. way quicker than you go first. Yeah. So what you mentioned you want to talk about like utilizing direct messages to make sales and to make the most out of every lead opportunity. He explained to us a little bit about your kind of strategy so we can understand the direct messaging tips that you have, but also help us understand the big picture. So we know how they even get there in the first place. You know what I mean? 

Gabe: So basically, I posted a video on TikTok and I say if you want to learn how to do this, you comment, right? And then if they comment, I reach out to them, right? And then when we get in the messages, I basically like to talk to them, I tell them what affiliate marketing is, I get to know their story, their pain points and things like that. And then when I see it's a good time to talk about my offer, that's when I talk about it.

Dave:  So I mean, the bottom line is, it's a strategy to where you've got more time than you've got, you know, money. And I say that just because sometimes if somebody has more money than time, they might say, you know, hey, let me let me figure out how to run some paid ads or something like that. But in this case, your approach really is just I'm willing to spend as much time as I need to with people in the DMS to have conversations and then eventually, hopefully open up a transition point where I can talk about my offer and that's the mentality that you're in right now.

Gabe: Yeah, and mostly when you're in the DMS like don't worry about like the money just worry about helping the person out and the money's gonna come

Dave: Like, yeah, so what are some examples of some of the things some of the videos that you might do if you can think about one that did really well? That you might be able to say, hey, that you could give us an example of how you ended up telling them? Post a comment down below, you know, what did you talk about? And then what did you teach them with, for instance.

Gabe: And then under the ice a comment ready? If you want to learn how to make money online. And then I will do day two, the next day, day three the next day, every day, I would pretty much close that.

Dave:  And when that was obviously and that was just 12 Different people 12 Different marketers you were showcasing or what was it?

Gabe: No, it's just like 12 is just like a random number of like, I'm just like, how many people I'm just saying, like I'm looking for 12 people. It doesn't really matter if it's over 12 or 12.

Dave:  I got I'm looking for 12 people I misunderstood you i i Very much so no that that that strategy or that you know, looking for looking for 12 people today looking for one person looking for five people. It's yeah, I mean there's the power of that strategy when you say you know I'm looking for this is not for everyone, that I'm only looking for a few people I'm looking for a limited small group, a test group. The power of that strategy is that you don't look desperate just for everybody listening. I'm just explaining to people because this is something that you naturally saw and kudos to you. But I want to make sure that everybody is clear about the kind of angles, marketing angles, and it's what Gabe is doing is sort of a takeaway strategy, you know, it's like, Hey, I'm only looking for two people today. I just recorded a video and I want to share it with people. I have a video that, you know, I went through that changed my life and taught me about entrepreneurship and online marketing, and I'm looking for 12 people today who are interested in, you know, earning their first dollar online that I have time to work with and share this training with. Comment below if you're interested. You know, and now all of a sudden instead of saying, Hey, anybody, just anybody who will pay me any attention, just I'm looking for a million I'm looking for as many as I can get, you know, you know, come and get this training. It's awesome. It's going to change your life. It looks a little bit more desperate, rather than if you're like, Hey, I'm looking for two people. You know, it looks like there's real scarcity there. So scarcity, urgency. You know one of the things in and I'll even ask you about this game. One of the things that's important is what are you doing in your marketing to make them act now, instead of later? You know, I mean, obviously, one of the things that you're doing day by sea is you're making things only where there's a limited amount of spots, and so somebody will want to act and make sure that they get one of those spots if they're interested. Well, are there any other urgency or scarcity tactics that you're using to get people to take action instead of procrastinating or put it off till tomorrow?

Gabe: I think that's really the only one to be honest.

Dave:  Yeah, and that's fine. Yeah, no, it's totally fine and that makes sense. The strategy so early in the game you know, you're gonna play yeah, you know, a lot of you are trying to just sell to everybody. You know, anybody who will pay you any attention who will listen but if you think about all the brands that you know, that sell over retail that are so hot that people stand out in lines outside of the stores, thinking of luxury brands, like Rolex or like Gucci or like a tech, Felipe, you know, these are all watch and clothing brands that they make a limited supply of them. And so, when there's a high demand in a limited supply, guess what frenzy happens. People go crazy. They want it. So how can we all this is a question that we all can ask, How can we have people lined up? You know, I know one lady. She only opens up an opportunity to buy from her at certain times throughout the month or certain times throughout the year. So in you know, she'll, she'll just create free content and free value, you know, 70 80% of the time and then for you know, you know, a three or a five day window, she'll open it up and say okay, on these dates, I'm opening it up to buy from me or buy through me. And here's all the extra value and the bonuses that you're gonna get. If you buy from me so she's making that's another example of how she's making, you know, both selling digital courses and also doing affiliate marketing. She's using exclusivity and scarcity and kind of urgency. So there's a lot of different ways that we can get people to take action. And if people are not taking action, and you're you know, and I'm speaking to all of you listening, if they're not taking action, ask yourself, Am is this just something that I'm offering something that they can just come back and get tomorrow the same exact way? Because if it is, there's absolutely no reason for them to act today. They could just do it tomorrow. So, you know, every day is a great day to offer a little extra incentive. That's only good today. Throw in a little bonus that's only good today. What kind of bonuses, what kind of things could we include? Anything, you know, a YouTube video that changed your life and talked to you about how to invest your money once you start making it. An additional training that you record, have a small PDF that you write up in there are a little script a little template that you use or that I mean there's so many things in the toolbox and guess what you can repurpose them way this extra bonus if for anybody who enrolls today, see game then you can really say at midnight This is going away. This is gone. But guess what I can do the same way that I repurpose. And I am dumping gems right now. Elizabeth it's just they're coming out of my mouth just it's friggin diamonds. It's just unbelievable games going crazy. You just can't really tell because of the cool cat over there. But look. Now you know how we repurpose content: we take a TikTok video and then we take that same video and put it on Instagram when we put it on Facebook. And then we even take it and bring it back in two or four weeks and repost it again. Don't you think? I can repost my little gifts and bonuses and so forth. Don't you think I can reuse those the same way. See once I create something once I know, kind of create and build something.

Dave: Guess what it is? It's an asset. It's like a piece of real estate. It's an asset that you can reuse over and over and repurpose over again especially if it works. Now you know you got something that actually your target market is interested in. And you know, you can then create split new little bonus little things off of that as well. Again, Gabe, tell me what comes up for you when I say this. Our income is only limited in this business. By our creativity or lack thereof.

 

Gabe: Yeah, that's actually really cheap. I actually only really started like getting good quality leads and actually like making a decent amount of money when I actually started implementing the strategy because like, I started in January and for like the first three months I only made one commission. And that's when I wasn't using the strategy but like, I started like changing out my content style and like thinking about new new strategies and like new things I could do that's when it actually started working out for me. So yeah, that's very true.

Dave:  I mean, there's two things that as an affiliate marketer can really work in your advantage and like are really our big needle movers. And one of them is you know, using urgency and scarcity so you know, again that looks like hey, you know I'm making something available for you know, a limited time in the in the other thing is really using those those extra bonuses gifts or as some people call it because clearly aren't able to give you the the little extra that you give away that's specific to your target market that they you know, if you are in the in the in the weight loss space, you might say, Hey, here's here I want to give you a list of 12 foods you shouldn't eat, you know, if you're in the, you know, the parent, the parent, the infant space, you might say, Hey, here's here's three tips to get your baby to sleep through the night. You know, right away. I mean, that's very specific, you know, very, those are the kind of little gems that new kit as we say they're dropping, dumping gems here but slightly. Those are the little things and if you see even in our you know, inside of our marketing here at legendary, we have similar things. We have little places where we're giving away little templates and scripts and we're also giving people you know timeframes to take advantage of offers. And so it can really move the needle if I was to do a webinar game, you know, for example, if you were to go live, if you were to go live, if some of you are going live. Tell me. What do you think's going to make more sales? If I go live, and I and I and I just talk and answer questions or whatever for an hour and I just say, all right, a no go. We're done here and click the link in my bio, and go and check out that product I've been talking about throughout this entire life. You know, yeah, I can go tomorrow. exact thing. But clicking it right now, the advantage because there's no better time to take action and now you know, the big motivational speech. All right, here's, here's, here's, here's g number two. You know, I think I'm gonna do something special on tonight's live show since we've been here together this whole time. I am going to give away okay, I am going to give a way. My top 10 best video ideas along with the actual script for the videos, okay, that I used and I'm gonna link quickly for your convenience and these videos may be mine. They may be somebody else's. You don't know I'm not going to tell you that this is about.

Dave:  if you buy and you enroll in this product I've been talking about you know a few times here on this live if you buy tonight by midnight, I'm going to include this bonus okay. I can even say a few by by the end of the live show. I'm going to stay on here for 15 more minutes right now all the sudden folks now all the sudden your live is actually useful. You know, it's not just something where you're jumping on and you're just talking to people and you're just trying to build rapport. So hopefully they buy you're giving them a reason to buy. Now Gabe, what comes up for what do you think? Is going to be more definitely, definitely It is. So that's why you see a lot of offers out here when we get into offer creation. You know, which is when you have a digit when you want to create a digital course or you want to use one of the other core for business models that's not affiliate marketing. You want to actually sell your own course you know of a coaching program or event when you get into that offer creation, it's all about value stacking. You know, it's all about the product you're selling. And then what are you giving them extra and as an affiliate that it works the same exact way. You know some of you who feel oh well I can't compete with somebody who is you know, like you mentioned Calvin Hill or something like that. Well, first of all, there's a lot less people doing this than you think there is. There literally isn't is it just probably feels like a lot because on you all's it's like a little echo chamber of other people. But here's how you beat anybody. You make a better offer. You make a better offer. You just learn how to make better offers and include more value. Just like you just said game. It's all about value. So if I can throw in a little extra bonus or in again, where's it just, here's when you invoke your income is only limited by your creativity about pulling out sometimes a Word document or a Pages document and just writing a page of information that somebody would get value from.

 

Gabe: Right. Yeah, that's why that's why I actually love the shadows at the DM Saturday that I'm doing. Usually they'll just opt into your funnel. They like put their email in but like they don't feel like they got enough value to end up purchasing the product. But when they're in DMS I can provide so much more value to them and that's why I'm usually getting more commissions because of all the value of providing DMS.

 

Dave:  And the all and that is coming from your energy of just really just saying, Hey, what are you looking for? Right? What do you need? What do you want? How can I help you? Right? Is that your energy in the DMS when you first open up the conversation with somebody when they've commented say yeah, they comment on your video, like you said before, and your first message to them is what

 

Gabe: My first message usually means I can't wait to help you start your business, your online business journey. I asked them what they already know about affiliate marketing and then we just started the conversation right there.

 

Dave:  What do you already know about this? That's a pretty good question. I mean, simply because I want to respect your time and I don't want to. I don't want to tell you about things that you already know and it gets to the end and the question gets people talking right. Then that's really what you want. You want to be able to ask the questions and direct the conversation. You know a lot of you if you are going to use DMS and you are going to comment and look saying what I applaud about Gabe, is that you're taking action. Okay, I do believe that there will come a point to where you'll want to do less DMing and you'll want to, you know, scale your content more and stuff like that, but I applaud the fact that you're doing what you have to do to get started and get up and off the ground. I did the same thing. Right. I did the same thing but the process is really simple. And you really don't have to go and a lot of time. And I thought about people who get confused as to be an expert who's just yakking a bunch of knowledge and expertise. What you have to do is just simply get good at asking questions. And that was what you said, how do you kick the conversation off? Well, but might be another example of something that you might ask somebody that moves you further towards where you want to go and also keeps them talking and keeps them opening up.

 

Gabe: Pretty much talking about like, I would ask them why do they want to pursue an online income and like what are they what do they like don't like about their life right now that they want to change and things like that. It's like their pain points and things like that.

 

Dave:  Yeah, yeah. Hey, man, you're learning the real principles of selling early and and they work don't they? Don't they were when you just, it's not about it's not about hard slam dunking or some slick script. It's really just about and I'm just so impressed that at 18 you get this It's just about making people feel supported, right? Trying to identify what their pain points are, like you said and then, you know, just when they get off track because you know, people do people who don't have the life they want. If you talk to them, you'll hear why they're there. They go off track getting lost, you know, you're not focused. And so you're here as you're talking to people to say, hey, look, let's let's let's let's let's stay on track here. Let's What do you want? What you know, here's what I'll give you. I'll give you this added extra bonus or stuff or whatever, if you take action now. And it's sort of like this kind of compassionate guide. being effective and converts being persuasive you know, communicator is not being it's not about just eating in people. They'll take you there is all you gotta do is ask the right questions. They'll always give you everything that you need to work with. You just have to just ask questions.

Gabe: That's actually very true.

Dave:  Yeah, it's cool. The other thing is use the tools this is one thing that I'll say to you gave and I'll also say to everybody else who's listening, you know, a lot of times I will say, Hey, if you have a video that goes viral or something, don't, don't get, don't get caught up in the comments. It's just, you know, really figure out what are actual serious people asking and then create new content that answers that question. In helping keeps you creating new content. But in games case, you're really doing a strategy to where you're purposely telling people comment below. It's an it's a very on purpose thing that you're doing. It's not just a video went viral, and now all of a sudden a bunch of people in your comments that you're trying your way you're not wasting your time talking to people who are not somewhat qualified and I just want to make sure that i i say that difference because it is a big difference. You know, in you know what I'm talking about. The people who are commenting on a viral video are a very different type of person than somebody who's just watched a video, you know about your topic and then you say if you want more information, comment below and they've commented below. That's a that's a pretty warm prospect and is worth talking to, if you have the time to be able to do it. So what else could we learn from you what give us anything else? Anything else that we should know, as we bring this conversation in for a landing? I mean, what would you say to somebody who's who's getting getting started that maybe you didn't know before? And maybe you had some hesitation or fear or whatever and now you know.

Gabe: Pretty much. Not like some people like to start making $1,000 in their first week, but that's not how it is for everyone. So you're gonna have to stay consistent. There's gonna be ups and downs and you've got to stay consistent. I'm on my third tick tock account. Now, I got banned on my live, so we gotta keep going.

Dave:  Hey, man, I'm telling you, I mean, it's, it's hard out here. You know, it's the wild wild west. You know, this is entrepreneurship. This is just the stuff that a lot of people don't see, you know, and you're also doing a lot of messaging. That's probably another reason why you're getting your account banned because, you know, the TikTok robots think that it's like a spam robot or something. I'm not sure maybe you were doing a lot of copy. And pasting, like sending the same message over and over and over again. Were you doing any of that? Yeah. That will get you banned on any platform. But just so everybody knows, you know, if you're just copying and pasting the message overnight, you have to customize it a little bit. The other thing is on some of these platforms, they're not letting you like cold messages. Somebody who you've never messaged, you know more than like 20 or 30 messages a day is limited. Maybe having three or four Instagram or Tiktok accounts is not a bad thing. If this is going to be a strategy that you're going to use, that we teach the strategy and the business blueprints, we just teach it over in the Facebook section. Because it's, you know, but it applies over on Tik Tok. And it's just, it's about, you know, trying to find the most qualified people generating 20 to 30 leads a day if you can to talk to and sometimes even less, you don't even need 20 to 30 to make money. If you just have a little cheat day shooting and you'd be amazed by tiny bit of leads, what you can actually accomplish and how much you can earn and I think a a lot of people would be really, really amazed at what they could do with just a few good quality leads per day. Do you agree with that?

Gabe: Yeah, definitely. I used to think that I needed like 50 to 100 leads a day but like, it's not really like that.

Dave:  Yeah, 20 to 30 is even a stretch. I mean that you have good quality. 

Gabe: Yeah, it's all about the quality of the lead like you want to attack your target audience. So like, it just depends who you're targeting. Yeah,

Dave:  Yeah. And tTikTok is great. Because it puts you in front of new people. So you actually have a chance to, you know, you actually have a chance to get in front of people that you've, you've never been in front of before. So it's not like Facebook, where you've, you know, you're you're you're putting the same message in front of your good old warm, you know, you know, Uncle Aunt Betty over here, and they're they're seeing this like tick tock gives you a chance to put your content in front of more people. And then you can multiply those efforts because you can then repurpose that on multiple platforms. You know, on Instagram reels on Facebook reels on TikTok  shorts. It's just amazing you know, so if you think about it, if everybody could get to the place where they're generating and your only goal is five leads a day. It's like oh my gosh, I got there on TikTok, great, just do tick tock until you're getting, you know, five leads a day. And then you could multiply that by just starting to repurpose content on other platforms. You know, now you instantly go from five to maybe 15 or 20. It's just working smart, not hard to do direct messaging P for such people who are asking for information than people that you're just reaching out to. And we have it all the time in our Facebook group. It's like you know, the people like direct message our people they're coming into our group and message our people are like, Hey, I saw you or you know, join legendary and then start bad mouthing us and then want to sell their coaching and it's like, that's such a shitty business. But when people are reaching out to you, man, this is what it's all about. This is what we love here, too. It's what I love, because I didn't I don't do this every day . I don't want to sell a dream and be living a nightmare, you know? But anyways, man, congrats on your success. And come back and in a couple of in a month or two, maybe and keep us posted on your journey.

Gabe:  All right. Thank you. Thank you for having me, Dave. All right. Yeah,

Dave:  I'll talk to you later, buddy. All right, you can follow Gabe over on this profile. He also has a TikTok channel that we can share with you Gabes business hacks, okay, or excuse me an Instagram channel. So you can follow him on Tik ok and on Instagram on those two on those two accounts. And what a cool thing I was just talking about in writing some coffee and you know, talking about people who are 18 to 78. All who I've talked to a couple of weeks, people from that, my friends is pretty cool. So get started. Don't stop your training. Get the blueprints if you can. And here's the most important part. Go through them. Go through them. We're hosting a decade in a day. workshop right here today. For some of our Blueprints, students go through them. And my friends will be back here for another episode with another student. And another story and more tips on Monday. Get out of here. We'll see you there. Peace.

How To Create Content While Maximizing Your Time

Below is the transcription for this episode:

Dave: Leslie, Tell us about the experience with the mastermind, how you found Legendary and what you experience has been like since then.

Leslie: I gained a lot of traction after the mastermind. I had like 600 followers during the mastermind and I got to 1000 on New Years Eve. Now I'm at 28,000. I had a lot of fun with it. focus on so I was like, Okay, I'm gonna focus on the business and just kind of, you know, go from there. So that's when I actually started really focusing on it in January.

Dave:  And so what happened in between January and now what happened after that?

Leslie: So I in January was when I was doing more of the backend stuff and like creating the funnels and doing what I have right now. And I started posting consistently right off the bat I was posting two to three times a day even though I didn't really feel comfortable and then I just kind of pushed myself to eventually start making videos where I was talking on camera and I think I did that within the first two or three weeks. And as soon as I hit 1000 followers, I went live the next day. So I've just been kind of pushing myself through the process even though it feels uncomfortable.

Dave:  Yeah, so what do you think? I mean, what was that big lol that happened? I mean was that do you think that was really that life was busy or do you think you ran up? Do you think you ran up against a little bit of discomfort? Do you think that you did, did you get the blueprints and then you didn't go through them? So you actually still felt like you didn't know where to get started? I experienced that with a lot of people.

Leslie: This lesson I had gone a little bit through the blueprints but I didn't fully, you know, set everything up, you know, for the business to run. It was just more like something new. Not wanting to fail and then just you know, doubting. And then also, I didn't tell anybody that I was doing this. So I didn't really have anybody supporting me. So it's just me that I had to, you know, push myself.

Dave:  Okay. So what has changed? I mean it's obvious that you started taking some action and you really kind of, you know, you mentioned that but what has changed? I mean, what do you think has thrown you into this? This state of taking action and now getting results? 

Leslie: focusing on what my end goals are. So like why is it that I'm doing this? It's not just for the money, it's to live the lifestyle that I want to live. help anybody in the process that wants to either start the online business or just you know, get started with something you know, even if that's soon for their confidence, or try something new.

Dave:  And what do you think was standing like was it was it if we were to be if we were to try to be more, you know, descriptive with what was you feel was really at the root cause of you getting started and then kind of stopping or you know, drifting away for a little while. Do you believe that? Do you believe it was really all mostly up here? Was it mental? Was it emotional? I mean, more than that, it was your capabilities, right?

Leslie: Yeah, it wasn't my capabilities because I knew I could do it. It was just me just kind of doubting myself and having to put myself in a position where I have to fail and where I have to step out of my comfort zone and try new things.

Dave:  Yeah, and I mean, define failure. What does failure even mean? I mean, basically put yourself in a position where you could succeed. I mean, because there are so many bumps along the road. But I mean, we throw failure around like it's a loose word, but I mean, when do you ever really fail, you know, when you quit, but how do you, you know, fail, but is it a fake fear?

Leslie:  Yeah, it was just kind of a learning process. So I think what I mean by failure is, you know, not succeeding at it in the first place, but just kind of learning from that process.

Dave:  Yeah, yeah. Yeah, it's scary. I mean, anytime we do something new, you know, whether it's a job or a business, or a relationship, but for some reason, starting a business and coming online has a different set of overwhelming things that come along with it. You know, when you get into a brand new relationship with a new person. It's not certain that there's a lot of distractions and so forth out there. But really, the challenges are more just with that one direct person, right? It's like, oh, how do we coexist together? How do we live together? What, when I came online, I didn't just have you know, there were now all a bunch of things that I started to see. And so I had, you know, things coming from lots of different people. And I had to learn how to cut off those distractions and really focus and I had to define what focus actually meant to me. How have you dealt with all of the many distractions? Do you try to juggle lots of different things with lots of people or do you really keep your inbox clean? Are you really trying to focus on, you know, creating content versus consuming content, basically how do you not get sucked into the distraction monster?

Leslie: So in the beginning, I would get distracted, but I have gotten better at just keeping track of what it is I want to take care of. So like, so to do lists, I've been really helpful and just writing everything down. And if I get distracted, which I do sometimes, you know, it happens. As soon as I realized that, okay, I got back to what it is that I'm doing and just kind of brought my focus back to the important part like what it is that I need to focus on and why I'm doing this.

Dave:  Yeah. And the distraction can be big, right? It can be like, it can be, oh my gosh, every day I log on to my email I Love You know, it's the first thing that I check when I log on, and I spent 45 minutes chasing rabbit holes of other people's marketing agendas that can be one way that I get distracted. So for me personally, I keep my inbox really, really clean. I don't just have and this is just something that I wouldn't expect everybody here to, you know, it wasn't like that. At first I subscribed to 50,000 different email lists. But for me, I had to really think about it well, if I'm getting up and spending 30 to 45 minutes, just simply checking my email and seeing what everybody else is doing and then I get sucked into maybe something that they're doing. I just lost a lot of early days, precious morning time. So how do you manage your time? I mean, how do you know what day looks like for you and how do you fit in little pieces of recording content or things that you need to do?

Leslie: So when it comes to recording content, I will batch create content. And so recently, I posted a video and it's been performing pretty well. I'm getting a lot of comments on it. So I took all those comments, made the video responses and I have them all drafted. So I have all that ready to go. So that helps so yeah, I just batch create content, I'll try to do at least 20 videos when I'm creating like in like one session or one day and obviously that ready to go.

Dave:  So a lot I mean in I would assume that if you're if you're batch creating even in one day 20 pieces of content. You don't have a whole lot of time to re-record every single video 50 times. How did you were you ever that person who was like, Oh, that's not good enough. I need to re record that 20,000 times in do you still do that? Or how did you stop doing that?

Leslie: So now, if I re-record something, it's because I said a word wrong or there's some weird noise in the background. So probably like the most that I'll re record something is maybe three times at most, which isn't too bad compared to in the beginning where it would.

Dave:  Add up that can still add up if you're doing but anyways, you went from a lot more to three and now working on less you know, it's either between zero or three is what you're what you're not going to you're not going to stick around on one piece of content or one section of one piece of content for too long.

Leslie: Yeah, because I would do that in the beginning and just kind of get in my head but in the end of it the more time you spend on something like it's, it doesn't really matter. Just put it out there and let people you know, watch it and if they like it they like it. They don't, they don't.

Dave:  Yeah, I mean, there's an element of being strategic and there's an element with advertising. It's not just posting videos on TikTok, it's even the biggest marketing firms in the world. There's always an element of luck. There's all in an element of throwing spaghetti against the wall and hoping that something sticks sure you try to use good principles you try to you know, include a good hook or good story good call to action, but at the end of the day, you don't really know which piece of content is going to take off. And usually it's the simple one. It's the one you didn't think was going to do well. And a lot of times it's because when you created that, you just did it and you didn't overthink it. And it was natural or it was just something about it that connected with people. Have you noticed that when you don't overthink it, that your content does better?

Leslie: Yeah, that happened. I just posted a video on Monday that's performing better than my recent videos and that one took me less than a minute to make.

Dave:  Yeah, yeah, that's been the case time and time again, throughout my career is that I'll spend tons of time on something like an email or you know, a video that I'm recording and you know, then I might make another version or redo it and just throw it together or whatever. And it's so often the one that I just that I just naturally did that I just didn't overthink what is your current challenge right? Now with creating better content? Let me give you an example. Like a lot of times, there's people who are really smart who start creating content and they and they talk over people's heads. You know, they use words that are, you know, complicated or that a lot of people might not use or they just like that can be a challenge for me is to keep things concise. And keep things simple and speak at a fifth grade level so everybody can understand what I'm saying. That's an example of something in my content. That that I try to work on and be aware of. What's something that it's hard to tell somebody? If your business is not taken off? It's because your content and your marketing is not interesting enough. That's hard to say. But it's something that we need to say to each other because we have to keep getting creative and being creative. And we can't just rely on copy and paste or somebody to do it for us. We have to eventually take the skills and then apply them. So what is something that you're working on with your messaging or your content that you feel is like I'm aware of it and it's hard to do but I'm working on it.

Leslie: I think for me right now I'm in the process of trying different things on like, like different editing techniques, the one that I'm putting the videos together I have a lot of videos where I would just be sitting in one spot and talking so I started trying doing videos where it would cut to different clips of me doing different things or in different location locations and I can see that those are performing a little bit better. So for me, it's just trying to make the videos a bit more engaging and not just be in one spot.

Dave:  Nice. Are you doing all that within the TikTok app? Yes, so

Leslie: I did try using other apps for editing but I just mainly use TikTok

Dave:  It's amazing that you know, we don't even have to as you know content creators and marketers even go outside of that app. There's enough to learn there's enough to use right inside of that app. That's cool. And I know exactly what you mean you know, the what we've always called jump cuts are sort of the or what we used to call jump cuts. You know, it was not always popular. The quick cuts to, you know, in cutting out the space in between, you know, that became really popular as people's attention spans got shorter and shorter and shorter over the last few years. That kind of content, and now short form content, the 15 seconds to click Content is the content that gets consumed the most, because it's shorter. So what are you are you like, I don't know what your experience is or how much you if you had any experience before this, but as a young person, looking at this what we're doing here looking at this opportunity, are you like freaking out a little bit at like, how big of how exciting it is how cool it is that you I know you I think I heard you say you dropped out of either high school or college was in college. Yeah. Okay. So, I mean, that's obviously a thing that normally in past years, you'd be like, an outcast of society. frowned upon, drop out, you know, yuck. Go over there and stand in the corner. But, you know, now it's like the whole entire game has changed in all I mean, let's just be honest people. There's a lot of people out there, who went to college and are very successful, but there's a whole lot of people who dropped out of college and started companies like Apple and Facebook, and you are what a huge tech company. I'm a high school dropout. It's been proven that you know, those things are not necessary to succeed. But here's my question. As a young person, even with the experience of being that outcast, are you excited as hell about like, Do you see a big future with this? Is this just a bridge to something else for you? Can you share with us what you see?

Leslie: So yes, I am when I first started getting into this, it was just more to like, make some extra money, but then the more I got into it, it's like, okay, like I can actually do something with this. And see, I get very excited because I know what I'm capable of, and I know what kind of life I can create myself by doing this. And eventually I'm going to be you know, working on my own offer and just helping people get started with the online space and build their confidence and just things like that for new content creators and business owners that you know, are doubting themselves or just need help getting started. 

Leslie: Wow, society just conditions people.

Dave:  I mean, you can literally do anything and I believe that over the next few years, this style of business of Congress of, you know, our economy as a whole is moving more towards this one to one moving back to a say like a mom and pop. But it's not much. It's just person to person. Like what we're doing and what we're teaching, whether it be an affiliate, directing somebody the way that we teach or whether it'd be like you just mentioned, somebody wanting to learn something and seeking out somebody that they relate to on social media. Yeah,

Leslie: I think also because not a lot of people can just sit in a lecture and learn that way. Some people need one on one mentorship and coaching. That's me. I can't sit and learn or teach myself I need help. I need step by step training just because it takes me a little bit longer to retain information.

Dave:  It's also Who are you learning from? I call it writing. I call it the right information, right person, right environment. It's not look like the person has to be relevant and the person has to have relevant experience. But the game has changed so much that if a professor was teaching business 10 years ago, and he's teaching it today, you better have a whole lot of continued education because the game has changed. Right information. I mean, the information has to be relevant. I mean, we're we're we're doing Wake Up Legendary. We're doing all these different things, because we want to talk to people today who were doing it and then the right environment I mean, you know, college classrooms, all these kinds of things, oftentimes inspire learning oftentimes, they don't know, does home inspire more learning. Lastly, a lot of people are so used to going into a class and having somebody stand over them, and therefore they turn in their assignments and do their work because of that. How do you hold yourself accountable to actually get things done? Because I see a lot of people buying training, and then not going through it, and then wondering why they don't know where to get started or So how have you held yourself accountable to go through stuff to then apply it without somebody literally, you know, saying, where's your homework? 

 

Leslie: For me to do lists helps because it keeps me organized. But then also, I just think about my goals. It's just my end goal. Like why is it that I want to do this and thinking about how I hated my last job and not wanting to go back to a regular job. So I think that kind of helps. keep me focused on you know, the important things and what it is that I want to achieve. 

Dave: Yeah, it's interesting. You know, there's a, there's a, there's a, there's a little bit of a conflict that I've begun to have with the way we throw around the word mentor in this industry. It just opens up a lot of doors for people, for example, to come along and just say, Oh, I'm a mentor, you need a mentor. And then all of a sudden people get, you know, kind of taken down in rabbit holes and they end up buying, coaching from people and mentorship that they don't really need and what I find is a lot of people like for example, Leslie, we literally just had a mastermind in Orlando, and there was 50 people let's It was between 50 ish people sitting in the room. And everybody who said I don't know where to start, or I don't know what to do. They had just simply not gone through the training. That's nothing they didn't do anything bad. But we I'd like to bring some awareness to the fact that before everybody goes seeking out another savior, another mentor, another guru, you know, and you do your own training, or you're considering for example, buying in our Blueprints. Go through the training because you may not need what you think you need, and I'm speaking to everybody here. Lastly, not just you, I certainly want your opinion. But I'm going to be beating this drum so hard every day, because again, people are stopping themselves from getting started. Because they're like, I need somebody to come here and sit, sit down with me and kind of show me how to do it in what I find from my experience. 10 years working with people is what they're really saying is I want somebody to come and stand over me and point and tell me exactly what to do. So I don't have to do any critical thinking, or I want somebody to do it for me. And that's not entrepreneurship, I'm sorry, sustainable and long term. And you never learn anything. If you do it that way. And so I'm going to be beating this drum, people are going to be like, Dave, I'm just so tired of hearing this. But you know what, I don't care. Because being in this industry for 10 years and watching people may, you know, say they have the same reasons why they can't succeed, and then actually being able to talk to them and see in here and you didn't go through the white hole. The question that you have is answered right here. Let me show you right in the affiliate marketing business blueprint. And so what's your opinion on that and what comes up for you as I rant about this, go through the training, and learn how to apply like an entrepreneur, rather than hoping and praying that somebody's going to come along and be that perfect person who's going to make it all make sense for you?

Leslie: I would say for them to go through the training and see, you know, and try it out and like, you know, implement the stuff that they're learning first and see what kind of results they're getting. And then from there, if they want some extra help, then they can go for it. But even getting the extra help, it's just all on you either way. Whether you get that or not.

Dave: Yeah, I mean, you could sit on endless one on one sessions with a new MIT mentor every day. And again, what you do with that information after how you continue that's what matters. You know, that's what matters. It's kind of like I went to physical therapy yesterday. And, you know, I've got another appointment next week. But you know what? I previously had my last appointment over a month ago and I didn't do anything last month. I didn't do any of the exercises. You know what I mean? Like I didn't do any of the stuff you're supposed to do at home. And guess what she asked me so how's your shoulder? I had COVID and like it just hey, works. I had more things that came up and excuses than results for me. That's me. I gotta own that. And so she said, Where's your shoulder? I said it's exactly where it was when I came in here a month ago because I ain't done shit. That's a little

 

Leslie: A bit every day to like sometimes I know it's nothing. Nothing at all.

Dave: But it's so liberating to just own that too. That's another thing that I talked to the mastermind about was just being honest about if you've done shit or not, if you hadn't done anything, just say I haven't done shit. You look so much cooler. Just saying I haven't done anything and that's why I don't have results other than trying to make up some shit or blame somebody else. That's the way of the entrepreneur. That's what I had to learn that this road is not about me finding blame. It's about me, the exact nature of my actions and web done and really own and then it's like radical honesty and kind of self responsibility because why? Well, because I had a job I always complained about somebody else being in control of my not my life. So now that I have it, I can't complain about it. 

Leslie: It is different from the last job that I was working at. I was a supervisor at a warehouse so I had a boss working above me and then I had employees working under me so it's kind of in the middle. But that was a very stressful job for me to have. So now I am just coming out here and just you know, not having to deal with anybody working under me. Or working above me. It's very different. And that is why you have to hold yourself accountable. There's not going to be anybody there telling you what to do.

Dave:  I know and it's like, sometimes it's you know, people we complain, no matter where we go. It's like, you know, we really got to learn how to turn, you know, dirt into diamonds, you know what I mean? As an entrepreneur, it's really about looking at every situation and saying, you know, hey, I'm the ultimate one who's in control here and I'm gonna like I have a choice to make this absolutely the best I can make it or sit around and complain. And that's usually what people do. They hate standing around and they complain. So make sure everyone that we don't treat our business like we did our job. You know what I mean? And that's one of the reasons why I always tell people if you still have a job, work that job like get your business because how you do one thing is how you do everything, you know, work it hard until you get to leave it. It sounds like you've left or you quit your job and you're doing this full time now?

Leslie: I quit my job before I found out about legendary because I just could not take I could not take it anymore. So I quit my job before. But I was still getting income from the military. So that kind of helped me out of it. Yeah, and right now I just kind of helped my dad or his shop, here and there. So that's just a little bit of extra income that I get. But yeah, I'm not working a regular job at

Dave:  A lot of stuff for hot rods and, and bikes and stuff but so yeah, you don't want to work for pops though. You want to branch out, you want to cut the umbilical cord. I can tell you're not as somebody who wants to hang out, you want to go, you want to spread your wings and travel around the world and you want to do what you want to do. 

Leslie: I've always been interested in business actually when I was in college. I was going to college for business.

Dave:  Yeah, yeah. What's your dad think of your journeys and choices and everything? Can you support it? 

Leslie:  Always all about this. I have a bunch of siblings. So my dad's all about, you know, pushing us to be better and make our own, you know, make our own income and because my dad's not the type to just hand us money. He wants us to work for it. So yeah, ever since I was young, I've always just been kind of working for myself during the military, after the military joined, joined a university and the reason why I did the military was to help pay for college because I knew my mom couldn't help and then my dad wouldn't just hand me the money. I had to do it myself.

Dave:  Well, Tara said thank you for your service, and I do too. Lastly, is there anything else we need to know right now before we talk to you again in a couple of months hopefully. 

 

Leslie: For anybody that is just kind of interested in doing this, I would say you know, just go for it and don't think anybody or anything wants you back.

Dave:  Even yourself, but you know, we are mostly the ones who hold us back I have I have had a lot of make believe people and voices in my head that I tried to say there the reason why I'm not going to do something, but really all the voices are just me myself and I Yeah, it's always just me talking myself out or me. You know, fair enough that somebody is stopping me somewhere, you know, but it always just comes back to me. It always comes back to if there is a will there's a way if you like you said stay focused on what you want, and not what others say. We did this exercise this winter. You know, we broke through a board, you know, that had some sort of a limiting belief that was like holding us back. And on the other side of the board was what we wanted, you know, and it's kind of like if everything that you want is on the other side of something somewhat difficult. Or you not going to go on through that thing headfirst you know what I mean? Yeah, I'm not standing around on Facebook or wherever. In complaining about it. I'm not I'm not going to stand back in everything that I want. Everything that I want is on the other side of an uncomfortable, semi difficult moment, never ever in the history of mankind, past or into the future. That there was ever a moment where a person's obstacle suddenly just magically disappeared. And everything was handed to them. I know every single human being that's walked this earth has suffered through for what they want, have sacrificed. Sometimes it takes longer, sometimes shorter, but every person has had their own journey and had to walk in and what I love watching people walk their journey in glory and with courage and with creativity, and that's what I see you doing so keep up the good work. Thank you. All right. We'll see you back here maybe in a couple of months if you'd be willing to keep sharing with us. Yes, that'd be awesome. All right, Leslie, tell your pop. So we said hello, as well. Thank you. Again, keep up the great work. And we'll see you hopefully in a couple of months. All right, come back and give us an update. All right. All right, my friends. Whoo. There it is. That's a bad thing to say from the 90s. You know, I'm a 90s dad now. All right, my friends there it is, though. For real Thursday, Thursday. Where are we on May 19. Wow, we're coming up on 50% of the Year. I just like to, you know, occasionally get up above the weeds, you know, because so often we're down in the weeds of the daily grind. What time is it? What day is it? But occasionally, you get to pop your head up and say, Where are we at in life? Where are we at this year? And we're about halfway through this year 2022. And here's what's going to happen. Okay. Hold on a second. Let me get out my crystal ball. Okay, here it is. Here it is. Okay. I am going to rub my crystal ball. Okay, I'm rubbing it. Yes. It's a it's a large roll of toilet paper, but we're pretending that it's a crystal ball. And I am rubbing. I am rubbing my crystal ball. Okay, I have it. I have it. I have the future. I've seen the future before and I have the future again. Here's what's going to happen. The rest of 2022 You know, people stock portfolios, we're moving into what seems like a little bit of a recession, right? Because we had such growth, right? All through 2020 and 2022. Now that doesn't mean everybody did but just the main economy, you know the stock market, Wall Street, which we know is not mainstream. But anyways. Now 2022 is here and guess what, internet marketing in those of us who are marketing online, got to take advantage of all that growth. But here's what's going to happen. As I rub my light crystal ball. What's going to happen in the future is that things are going to be corrected and they're going to go back down and guess what? Once again, people are going to need opportunity. They're going to need solutions. They're going to need to access things online, just like they did when things were up. And guess what we're going to do? We're going to capitalize on that. Like we have capitalized in this business model the core for affiliate marketing, or selling courses, coaching or events. We've, we've capitalized on recessions, and we've capitalized so the rest of 2022 as the recession looms in craziness happens out there on Wall Street. What's going to happen on the internet, and with those of us who have prepared to get lucky, what does luck mean? It means preparation meets opportunity. And we're going to shift our message slightly to, hey, things are down out there on Wall Street, but guess where they're not right here on the internet. You need to create your own economy or whatever niche you're in, you slightly shift the message and guess what?

We continue to see growth. And we continue to be in a business model and in a business that thrives and has an opportunity to grow no matter what's happening out. There. Real Estate on Wall Street, any of that because why people are always looking for opportunity. And all you do is slay li shift your message just a little bit. You'll see a lot of people doing that, a lot of smart marketers doing that. Talking about and in and sort of getting what they're talking about to what's going on in people's lives. And we'll continue to capitalize my friends. There were a whole bunch of people who through all the last cycle of growth we had through 20, mainly 2021 You know once we kind of came out of that 2020 shift, but we had growth in 2022. All the people who had got started thought that they had got started then, so they could capitalize on that. And in this next cycle, whether it goes up or whether it goes down, will cap out because it's just a small shift in messaging out there and your content and stuff. All of you who get started right now who begin to build your own business and build your own economy are all going to be banking. You know, whoever is your home, you're gonna be thankful that you did that and you got started. And I promise you, I promise you the absolute best time to get started was last week. The absolute second best time to get started is today. See you tomorrow. Peace.

The Trick To Reposting Old Viral Videos On TikTok

Below is the transcription for this episode:

Matt:  What’s up everybody? We are back from the Mastermind last weekend. We are pumped to have you here. If you’re newer, we do this every single week Monday through Friday, we go live and there is no script. I chatted with Andrea for a minute before we went live but we don’t have any script or questions written. Kinds of stuff and try to convince them to move down to Phoenix because I'm like, dude, we'd never deal with that here. Yeah, so anyway, but it is hotter than hell out here. So there's that. Alright, so, tell us a little bit about you. Tell us where you grew up. Tell it No, I'm just getting your journey to how you got started online. You're a nurse, but you've also got, you know, a husband. I don't know if you've got a family and, you know, tell us about how you found Legendary.

Andrea: So I'm a nurse. I've been a nurse for 18 years. We have four kids. My husband works he's an electrical engineer. So unlucky enough. I work as a nurse but I've gotten to work part time for busy children. And he travels so I was able to cut down and kind of the busier that gets but I still work as a nurse. I love it and about a year ago, I was just looking at TikTok. My kids are kind of in that middle school age where we just run them all over the place where carpoolers for them. So I spent a lot of time in my car driving to Sioux Falls and stuff. So I saw some other moms on TikTok doing this and I thought I have these hours in the evening that I'm tired of doing things for my kids are busy that I don't want to go into the hospital but I could be doing something I could be you know earning instead of watching other people earn or running to target during those hours and spending money so that's what really just piqued my interest. My husband and I turned 40 this year and I think not only an extra income would be nice because our kids are really expensive, but there's nothing else that you could do that you don't have a boss that just intrigued us.

Matt:  Right. Cool. Wow, that's super cool. And so you got when did you find how long ago was that? When did you find legendary and start this whole journey and process?

Andrea: Yeah, so I would say like last probably about a year ago. We were just looking and we actually what we found first is like selling for Amazon. 

Matt: And a lot of people start with selling with Amazon. 

Andrea: We looked into it and we thought oh, that could be cool. And then I spent like one day with my phone secretly scanning things at Walmart and I'm like, I hate this. I'm like, This is not for me. And I'm away from home. I'm not gaining anything. So I dropped an idea and then I saw I think it was last summer like the end of July. August saw another mom that just reminded me of myself and just watched her for way too long. You know that kind of wasted time all gets the kids off to school. Well start then. So I think last fall through the 15 Day Challenge. And then we went through the blueprints for the decade in a day and it wasn't until after Christmas that we got everything set up. We just took a day, set everything up and then at the end of February just started posting and I've been posting on tick tock per day sense. I would just do it for a year, every single day and just and see what happens. 

Matt: Cool. That's so cool. And I love that you know sometimes people have this story where they get you know, any man out there get started they like, oh damn it didn't work for me like that. And I like the longevity and the evolution and the store and just how that takes a little time for some people sometimes and that's cool and there's plenty of time. Also feel like you know, there's people in our niche there's people in this industry who feel this way at age 2540 6080 We're just the mastermind. There's people there, you know, mid late 60s there's people there who were 20 I don't know, early young 20s And a lot of times people are feeling like I've gotta I gotta hurry up, I gotta go. And I'm kind of like, you know, 40s the new 20 like 60s and so forth. Like there's, there's so much time and so it's an abundance of time to reinvent yourself and to try something new. That's super cool. And now it's actually working right and you're figuring it out and it's like okay, I can I can start to make some money now and figure out how to I turn this education into an income but yeah, so you go on TikTok. Let's say that you start that one in February or something and you start posting every day. How I mean, was that tough? Were you a social media post or before that? What was it like

Andrea: I would post on Facebook or you know, just kidstuff posts and never like really, you know, just like this aroma kids are doing but I've never made a tick tock I had only really scrolled on tick tock maybe for a few months when I found a legendary but I didn't even It took me an hour to do my first tic tac, just the editing and I don't even know how to do this. And of course like a lot of people don't want to show my face. So I think I was sitting waiting for my daughter at a dance class. So it was like her feet walking in and because that's my life. A lot of my life in the evenings is in my car, driving clips here and there. So I think my first three I was like no I'm not going to show my face I don't. And then I would post it I'd be like, Oh my gosh, people are gonna start calling me and of course that doesn't happen. They don't know what you like. So anyway, after about the third night, I showed half my vase and after that I don't even care anymore. Like I got over it and it's fine and two of my best friend's finally I think maybe a month or two ago I showed up on there for you page because I really hadn't said anything yet. Like we thought your kids over the phone and tape do like what do you not knowing they were shocked and yeah, but very supportive and I just don't care. It's like talking to a bunch of strangers.

Matt: Yeah, totally. Isn't that funny? Like how I was, yeah, I talked with people all the time about how there's this big sort of lingering fear about like, oh God, like my friends are gonna see me. You know, and all this stuff, but it's just always it's always a stripped out, like, you know, people that we love or people who care about us, you know, when we're doing something vulnerable or trying something hard or trying something new and we're still unclear about how we feel about it. You know what I mean? Because there's always this span of time. I don't know if I should name this something that spans the span of time from when somebody starts something to when it sort of becomes a real piece of view. And it's so that the span of time feels so nerve racking and like oh my god, what am I doing? And then, you know, they find out and it's like, Oh, these are just like cool. They're actually usually just proud like, do like kind of cool. Like, I wish I had the guts to do something like that. 

Andrea: And I think until you like one of the biggest challenges is it's hard to start when you don't have success when you start because you really don't know what you're doing. You kind of have to fake it to make it because there's no trial run. You just kind of have to go for it. And you can do this and this and this and this is my successor. So four months, waiting six months out in a year.

Matt: You know that during that span of time, I was just saying I feel like you know, for back in the day when I got sore I got started in 2000 like 10 or 11. And you know, your, your window of time in that space is three to six months and our window of time was like three to six years. It was such a disaster. And now there's so much viral social media. tools you can use. It's just super powerful. Um, I am curious, you know, how do you balance like, all of the I mean, it's still a drive from where you live to Sioux Falls. It's still like you've got you know, a husband has got a full time job. You're still a nurse and four freaking kids. Like, that's no joke. I mean, and you're growing this posting every day and figuring out learning new skills like that's pretty incredible. Like how are you pulling this off?

Andrea: I well my husband will help I think like his strong suit is a lot of the behind the really helped me with the funnels and the emails and things like that because he's not gonna do anything on tick tock and I'm more task oriented those my job you know, as a nurse, we work in shifts, 12 hour shifts, what do I have to do this hour? What do I have to do in the next 15 minutes? Like that's my job for the last 18 years. So the thought process of changing over to like long term or there's nobody really telling you what to do. You kind of just have to know what do I need to do today? I know I need to promote and do some TikToks. But what else do I need to do? So I mean, a lot of what I do is in between games, I will batch my content. So I will take.

Matt: This is in between like kids basketball games and stuff.

Andrea: Got a baseball game or track need or whatever, video and then AdWords and if I'm home by myself during the day then I will try to do like 20 different clips, just add songs and then throughout the day, or whatever. The day is just add the text, add the music. And then the best content is when people like comments and then you just can answer the questions like that's the easiest content and really valuable. Yeah, as for training, I always mean, I take away so much just from tuning in to this every morning. And if there's a little tidbit, I'll text into myself. And as I just don't remember, I think I'll remember and then I don't I'll just text them myself and then look back at my text for ideas.

Matt: Oh my gosh, I frickin I just there's so many so good see watch this. You watch this pretty much every day. I have such a bad problem with that. I'll have this amazing idea or I'll either go on my notes and protect myself or something. But yeah, I ah, that's such a gold bar. I hope everybody just as you're listening like, oh my gosh, that was one that's Oh, that's a content idea. Oh, that's uh, you know, as you get those ideas, write them down, come back to them. A lot. of times when I do that, too, I'll just look back and be like, Man, that was stupid.

Andrea: I'll be on a run or on a bike ride. Like this. This would be such a good idea. And then you don't Yeah. You got some hits and misses. 

Matt:  I mean, yeah, if you're sitting at a track meeting, you got a couple of kids there. I mean, there's that you might go an hour or two. Nothing. Right, and they're over hanging with their friends

Most people are just scrolling or Facebook anyway. And if you can sit there and be creating and, man, what a beautiful thing. Think about, you know, when I was running track and field 15 years ago or whatever, and you know, my parents were there and they didn't have that option. It didn't exist. It's a very cool, very opportunistic, very opportunity full environment we live in which I just think more people need to wake up to that idea.

Andrea: I think this is perfect for busy people. yeah, you have time but it's like spurts of time it's 30 minutes here, it's an hour. Your family leave time is not available. It's also interesting in his stretch rect which it has to be. Being somebody

Matt: Who's task oriented works in an environment that's rigid and strict and like, I think in most cases, well, you could correct me if I'm wrong, but it feels to me like an environment where you have a rigid structure and you have you know, sort of policies and things.

Andrea: Yeah, it is completely different because as a nurse, it doesn't matter you know, the South Dakota snowstorms, it doesn't matter. You don't just show up at 10 when they follow the roads like no. So that murder I hate that it patients are still there. They still need to be taken care of. But I mean, that I and everything is there's checklists, and you're not creative. I mean, I love my job. I love taking care of patients. But I kind of feel like after doing it for so many years and just kind of focusing on kids and stuff, you kind of lose that creative side of yourself which that's what really excites me about this possibility, like being creative to do things your own way. Even just writing ebooks, working with Canva, all of these things like you can bring your own personality into it where you really can't do that. In hospitals and being friendly and talking with patients but you're more reacting to what's coming to you you don't know what you're gonna get. You don't know who walks in the door or what type of patient you're gonna get. So this is you can just kind of do things how you want to do them.

Matt:  So when it's like it, it kind of revives. A part of you are revived is a piece of you that's not lost, but just sort of it's like resuscitated.

Matt: Cool I kind of feel like yeah, I don't know it. It's also just for me, like I have friends who you know, they're like God you work all the time. And I don't know how this ever really started for me, but I found that this is gonna sound weird, but I kind of turned my hobby into making money. And I guess I've never really said it like that before, but it is true. I don't have a lot of hobbies. I don't spend a lot of time golfing or I go to the gym a couple times a week but I don't I don't do puzzles or like you know, binge watch TV shows a lie. Oh, just TV occasionally. But basically I was like, I'm going to spend my free time trying to make more money and try seeing where that leads me. And so I would just spend time. You know, I'd wake up really early in the morning and watch Google Ads trainings and I was just like at some level, the more education I taken the more action that I take like it's not a it's not an if it's not a maybe it's just sort of like it's a it's a formula. It's like, eventually money has to come out of this somehow or opportunity will show up somehow. And I have you know, I have friends who are just like, oh my god, you work so much like how you know, how would you ever survive, but it's just this very slight tweak and mentality and mindset effect on that's like, hey, you know, a majority of the world lives with a lot of stress around money and it costs people their relationships, their marriages, they're so the number one cause of divorce, it's you know, and overall just stress from a daily day to day to day basis is like alright, rents do here we go, you know, and I was like, I just don't really know if I want that. So I did that. And, you know, while I might have maybe a little bit more stress on it, you know, if I'm doing that every single day and let's say I've got a full time job, you know, like I did in 2013 2014 and I'm driving Uber on the side in an age where we now have the technology that allows it that allows us to sort of I the reason I say that is because it's cool to me that you're you're finding that creative piece, and it just so happens to be you're able to do that in a time where you can use it in to monetize it.

Andrea: Right. And I just think like people I mean, we kind of grew up like Facebook was around like right when you were getting out of college. We didn't have this in high school. So we kind of are right on the borderline of remembering what it was like without social media to know what it is just people 10 years younger than us. Yeah, it's just interesting how things have changed because even a few years ago, it's like, well, if you want to make more money as a nurse, you go back to school to be a nurse practitioner or NSC John or something like that. And my husband you just go get your MBA now because I don't think it be you know, you needed or whatever, but that's just what you do. You just keep going back to school. And so this is just like an awesome time where you can make money, a lot of money without having to invest a ton compared to getting a master's degree and all the time you know, spending away from your family and not knowing if you're going to love what you have to do afterwards. But you've wrapped up $50,000. So you have to take the job, so yeah, totally.

Matt:  Is it okay if I share one of your videos from TikTok? Okay, I because we're on this note of creativity and, and I was just I thought this was super funny. And the reason that I wanted to show it was just because I really felt like I wanted to share this because I think that a lot of times when people go on they struggle with just being funny or like doing something that's out of the ordinary or something. And I just every time somebody does something just a little bit different and a little more creative and kind of funny, like people are on TikTok. You have to understand. They're there because they want fun. They want happiness. They're there. They want to see something kind of unique and cool. And I just thought this I just thought this was kind of funny.

Matt: I think a product illustrates what you're talking about. And then you know it's a simple way to educate. But what you've done is you've balanced education, or you balanced education with entertainment right. And it's a perfect 52nd video. And as 50,000 47,000 views you posted again, got 10,000 views the second time right.

 

Andrea: Funny after watching Wake Up Legendary yesterday. The guy's like I repost my stuff all the time. I'm like, Well, what the heck, I'm gonna do that. So I just reposted that yesterday, so no, really? Yeah, the first one had I don't know how much but yeah, so that's a good tip. I mean, people don't know what you posted two weeks ago, let alone two months ago. 

Matt:  Or even two days ago. True. I mean, like I got I and even sometimes I'll see the same video posted on TikTok. And I don't, as a consumer, I'm not sitting there like, Wow, what a loser reposting this video. I just think the algorithm put it in front of me again. Yeah, that's literally all that I think. But that's all that any human who's watching whatever thinks, but, man Wow, super smart. So you're already at 10,000 views on that in a day. So that one's probably gonna get 20 I don't know. We'll see. But yeah, so smart and it's a great way to grow your channel because you can, if you're for instance in this make money online niche you can travel. I think it requires so much energy just to post because it's so vulnerable and it's like so much work that it's like, oh, now to think of a creative hook to come in. Yeah, that's too. That's like one piece too much. But if you can do it, everybody here can do that. Yeah, man. You can blow up a video really quick. I bet most of your followers came from that video too.

Andrea: Probably. Yeah, a lot of them. Yeah. And I think it's like you're gonna have those days where you have nothing to give. You don't have any ideas or you're not creative. And then you're gonna have those days where you can just pump out a bunch of videos. Save them. So I like having those extra videos that you can go back and repost if it's just one of those days where you want to get content out. But yeah, either timewise or brain wise just can't get anything out or you know, just have them saved in your drafts. 

Matt: It's good to know I mean, for people, also for me, I mean, it's such a good reminder that people who are successful on tick tock or you know, have a good following or whatever, have the days where they're just like, okay, it ain't gonna happen today. And that's okay. You can take a day like you take a day off.

Andrea: I do, I at least have like 10 in there. I mean, some of them are my favorite. So I don't think they're desperate. Like maybe and then I really just try like, especially now that it's gonna be summertime and kids are home like, I will try to take a day like three hours and just post or not post, make a bunch of videos. And then use two or three of those a day and then maybe one new one that just happens you know once or reply to a question. So how do I do it? I noticed like back in April, we were traveling a lot and some days I wouldn't post up, you know, three or four times a day. It'd be maybe one today and yeah, it did kind of slow my growth quite a bit. So I don't know if it's true for everybody, but it didn't happen to me. So we're gonna just go back to that and just keep going.

Matt: Yeah, keep doing what's working. Yeah. Yeah, there was a theme throughout our mastermind that was you know, to find something that's working Dave's Dave's phrase was just don't he? He said, I wake up every morning. And, you know, you've worked extraordinarily hard to get to, let's say your first $1,000 or whatever online, but that energy in that time, and that sort of the internal what that required won't be required probably for the next 1000 And for the next 8000 To get to 10,000 to get it, you know, it's not that it's not as hard but like you said, are right away and new. As we started. There's, you know, you're excited to get past the three six, you know, 12 month mark and have some of this behind you. That's a good perspective, because, you know, not to say it gets a lot easier, but there are certain things you know, getting started online, it's like riding a bike. with absolutely no grease on the chain. In fact there's probably sand yes and in in the chain and you're just like grinding and like oh uphill and

 

Matt:  And then when you're six or 12 months in, you're gonna have grease on the chain. You know, your tires will be pumped up, you know, it'll feel a bit more balanced and you'll have a solid rhythm and it will be a habit. 

Andrea: Right. And I think it's really great and reach out to some creators like I love the creators have been doing this for six months and they have 50,000 followers and, but it's really like they're not doing a whole lot some of them are and some of them aren't, then what you're doing, they're just six months ahead of you. But then it's also really nice to reach out to those small creators that have just started with you. You know, you can kind of just get the growing pains together like is this what you're going through? So what I do like about this community is just, it's not really like you're competing against each other for clients or things like that.

Matt: Yeah, there's, yeah. When you start to think in terms of billions and billions of people, I just don't understand how big billions is, you know, competition. And we're out there with one fishing rod. It's like yeah, I guess. To some degree, we're competing on the same earth do you know but there's totally different waters. And yeah, so you know, I think that that's an over general. It's probably too big of an example but I think I think for you know, whatever niche somebody's in whatever industry somebody's in, there are new people. There's more new people flowing in and there are new creators and competition or oversaturation is, people talked about that back when I got started in 2010? It was an excuse I made and I said, yeah, no, this it's gone. The opportunity's gone. It's been too long. And I've listened to people say that every year for the last 12 years. And it's like, but every day somebody new shows up on this frickin show. Somebody else is making, you know, five figures a month online, somebody else's whatever. And it just never stops. It only increased and then COVID hit and it increased even more. And I don't know.

Andrea: Yeah, I think COVID really brought out just different possibilities. Like you can do different things and go to the office and clock in and yeah, so that's really where I'm willing to change. I guess, like there has to be something else. 

Matt: Totally. Well, Andrea, for somebody who's getting started, for somebody who's going through the challenge and they're like, oh my gosh, posting on TikTok. What would you say to those people who are watching, maybe they're sort of in the same shoes you were in? Or eight months ago or whatever? What would you say to that person? What advice would you have for people now that you've, you know, had some success and you're still building and growing, but you've had some great success?

Andrea: I mean, I think just start TikTok and even though it's uncomfortable, if it's easier to not show your face for a week or two weeks, start with that it's better than nothing. If you want to use pictures or videos of a vacation I've done that. And then just try it out and it's really not as scary. I mean, I was in that same boat where I delayed doing this for months because of the same thing as a family thought. Yeah, just don't give up because it may be paired up with another newer affiliate marketer, so you can go through those because there are tough days and then they're, they're great days.

Matt:  Well said, well said. Well, cool. Thanks for coming out and having your TikTok up. And, you know, we would love to have you back again. Message our team in a couple of months and let us know where you're at. We'll have you back on.

Andrea: That'd be great. Thanks so much. Cool. See ya. All right, bye.

Matt:  Alright, so I've got her tick tock up here. It's Buildyourlegacy5c_legacy. So it's a long one. All right. So hang with me. Let me share my screen and I can pull it open here to see you can see it but it is tick tock. Build your legacy five See, underscore legacy. And yeah, go give her a follow up. Let her know you found her on wakeup legendary. And I was reminded by something she said at the very end there that I think is really powerful. Not to go back to the mastermind again, but to the last mastermind this weekend. Dave said something where he said you know, I've yet to meet a client who came through our training who set themselves a goal of one year and they weren't successful after implementing something for a year. And I would encourage you that the takeaway I had from Andrea there was just that. You know, I think she sets a goal for the year a lot of times. I'm hearing people say you know, I decided I'll give it a month. I decided I'll give it a week. I decided to help give it three months. I think that you know, allowing yourself to sort I think sometimes when we set those shorter goals, at least for me what it was when I got I did the same thing is I was so uncomfortable and unsettled with myself that I just felt like it had to come fast because I was unhappy. And I think there's a magic in being happily uncomfortable, meaning accepting and with you know, having some of her ability to not be so hypercritical to not feel like everything is on the line today. You know, the truth is not probably not when you're posting on TikTok or learning, probably not everything is on the line at every moment of your business. But if you can consistently take action for a year, chances are something really great is going to show up. So there you have it, go give Andrea TikTok follow at Build your legacy five the number five c underscore legacy and if you'd like a text message every time we go live we have just a simple to use text message service. You can text the letters WUL stands for Wake Up Legendary. So you text and in the text message body it just says WUL and you send it to 813-296-8553 It's on the screen right now. You can get a text message every single time that we go live. In fact, here's exactly what it looks like. We'll be back here tomorrow.

How To Repurpose TikTok Content To Other Social Media Sources


Below is the transcription for this episode:

Dave: Andy, welcome to the show buddy. Tell us about the experience with the mastermind, how you found Legendary and what you experience has been like since then.

Andy: I gained a lot of traction after the mastermind. I had like 600 followers during the mastermind and I got to 1000 on New Years Eve. Now I'm at 28,000. I had a lot of fun with it. focus on so I was like, Okay, I'm gonna focus on the business and just kind of, you know, go from there. So that's when I actually started really focusing on it in January.

Dave:  And so what happened in between January and now what happened after that?

Andy: So I in January was when I was doing more of the backend stuff and like creating the funnels and doing what I have right now. And I started posting consistently right off the bat I was posting two to three times a day even though I didn't really feel comfortable and then I just kind of pushed myself to eventually start making videos where I was talking on camera and I think I did that within the first two or three weeks. And as soon as I hit 1000 followers, I went live the next day. So I've just been kind of pushing myself through the process even though it feels uncomfortable.

Dave:  Yeah, so what do you think? I mean, what was that big lol that happened? I mean was that do you think that was really that life was busy or do you think you ran up? Do you think you ran up against a little bit of discomfort? Do you think that you did, did you get the blueprints and then you didn't go through them? So you actually still felt like you didn't know where to get started? I experienced that with a lot of people.

Andy: This lesson I had gone a little bit through the blueprints but I didn't fully, you know, set everything up, you know, for the business to run. It was just more like something new. Not wanting to fail and then just you know, doubting. And then also, I didn't tell anybody that I was doing this. So I didn't really have anybody supporting me. So it's just me that I had to, you know, push myself.

Dave:  Okay. So what has changed? I mean it's obvious that you started taking some action and you really kind of, you know, you mentioned that but what has changed? I mean, what do you think has thrown you into this? This state of taking action and now getting results? 

Andy: focusing on what my end goals are. So like why is it that I'm doing this? It's not just for the money, it's to live the lifestyle that I want to live. help anybody in the process that wants to either start the online business or just you know, get started with something you know, even if that's soon for their confidence, or try something new.

Dave:  And what do you think was standing like was it was it if we were to be if we were to try to be more, you know, descriptive with what was you feel was really at the root cause of you getting started and then kind of stopping or you know, drifting away for a little while. Do you believe that? Do you believe it was really all mostly up here? Was it mental? Was it emotional? I mean, more than that, it was your capabilities, right?

Andy: Yeah, it wasn't my capabilities because I knew I could do it. It was just me just kind of doubting myself and having to put myself in a position where I have to fail and where I have to step out of my comfort zone and try new things.

Dave:  Yeah, and I mean, define failure. What does failure even mean? I mean, basically put yourself in a position where you could succeed. I mean, because there are so many bumps along the road. But I mean, we throw failure around like it's a loose word, but I mean, when do you ever really fail, you know, when you quit, but how do you, you know, fail, but is it a fake fear?

Andy:  Yeah, it was just kind of a learning process. So I think what I mean by failure is, you know, not succeeding at it in the first place, but just kind of learning from that process.

Dave:  Yeah, yeah. Yeah, it's scary. I mean, anytime we do something new, you know, whether it's a job or a business, or a relationship, but for some reason, starting a business and coming online has a different set of overwhelming things that come along with it. You know, when you get into a brand new relationship with a new person. It's not certain that there's a lot of distractions and so forth out there. But really, the challenges are more just with that one direct person, right? It's like, oh, how do we coexist together? How do we live together? What, when I came online, I didn't just have you know, there were now all a bunch of things that I started to see. And so I had, you know, things coming from lots of different people. And I had to learn how to cut off those distractions and really focus and I had to define what focus actually meant to me. How have you dealt with all of the many distractions? Do you try to juggle lots of different things with lots of people or do you really keep your inbox clean? Are you really trying to focus on, you know, creating content versus consuming content, basically how do you not get sucked into the distraction monster?

Andy: So in the beginning, I would get distracted, but I have gotten better at just keeping track of what it is I want to take care of. So like, so to do lists, I've been really helpful and just writing everything down. And if I get distracted, which I do sometimes, you know, it happens. As soon as I realized that, okay, I got back to what it is that I'm doing and just kind of brought my focus back to the important part like what it is that I need to focus on and why I'm doing this.

Dave:  Yeah. And the distraction can be big, right? It can be like, it can be, oh my gosh, every day I log on to my email I Love You know, it's the first thing that I check when I log on, and I spent 45 minutes chasing rabbit holes of other people's marketing agendas that can be one way that I get distracted. So for me personally, I keep my inbox really, really clean. I don't just have and this is just something that I wouldn't expect everybody here to, you know, it wasn't like that. At first I subscribed to 50,000 different email lists. But for me, I had to really think about it well, if I'm getting up and spending 30 to 45 minutes, just simply checking my email and seeing what everybody else is doing and then I get sucked into maybe something that they're doing. I just lost a lot of early days, precious morning time. So how do you manage your time? I mean, how do you know what day looks like for you and how do you fit in little pieces of recording content or things that you need to do?

Andy: So when it comes to recording content, I will batch create content. And so recently, I posted a video and it's been performing pretty well. I'm getting a lot of comments on it. So I took all those comments, made the video responses and I have them all drafted. So I have all that ready to go. So that helps so yeah, I just batch create content, I'll try to do at least 20 videos when I'm creating like in like one session or one day and obviously that ready to go.

Dave:  So a lot I mean in I would assume that if you're if you're batch creating even in one day 20 pieces of content. You don't have a whole lot of time to re-record every single video 50 times. How did you were you ever that person who was like, Oh, that's not good enough. I need to re record that 20,000 times in do you still do that? Or how did you stop doing that?

Andy: So now, if I re-record something, it's because I said a word wrong or there's some weird noise in the background. So probably like the most that I'll re record something is maybe three times at most, which isn't too bad compared to in the beginning where it would.

Dave:  Add up that can still add up if you're doing but anyways, you went from a lot more to three and now working on less you know, it's either between zero or three is what you're what you're not going to you're not going to stick around on one piece of content or one section of one piece of content for too long.

Andy: Yeah, because I would do that in the beginning and just kind of get in my head but in the end of it the more time you spend on something like it's, it doesn't really matter. Just put it out there and let people you know, watch it and if they like it they like it. They don't, they don't.

Dave:  Yeah, I mean, there's an element of being strategic and there's an element with advertising. It's not just posting videos on TikTok, it's even the biggest marketing firms in the world. There's always an element of luck. There's all in an element of throwing spaghetti against the wall and hoping that something sticks sure you try to use good principles you try to you know, include a good hook or good story good call to action, but at the end of the day, you don't really know which piece of content is going to take off. And usually it's the simple one. It's the one you didn't think was going to do well. And a lot of times it's because when you created that, you just did it and you didn't overthink it. And it was natural or it was just something about it that connected with people. Have you noticed that when you don't overthink it, that your content does better?

Andy: Yeah, that happened. I just posted a video on Monday that's performing better than my recent videos and that one took me less than a minute to make.

Dave:  Yeah, yeah, that's been the case time and time again, throughout my career is that I'll spend tons of time on something like an email or you know, a video that I'm recording and you know, then I might make another version or redo it and just throw it together or whatever. And it's so often the one that I just that I just naturally did that I just didn't overthink what is your current challenge right? Now with creating better content? Let me give you an example. Like a lot of times, there's people who are really smart who start creating content and they and they talk over people's heads. You know, they use words that are, you know, complicated or that a lot of people might not use or they just like that can be a challenge for me is to keep things concise. And keep things simple and speak at a fifth grade level so everybody can understand what I'm saying. That's an example of something in my content. That that I try to work on and be aware of. What's something that it's hard to tell somebody? If your business is not taken off? It's because your content and your marketing is not interesting enough. That's hard to say. But it's something that we need to say to each other because we have to keep getting creative and being creative. And we can't just rely on copy and paste or somebody to do it for us. We have to eventually take the skills and then apply them. So what is something that you're working on with your messaging or your content that you feel is like I'm aware of it and it's hard to do but I'm working on it.

Andy: I think for me right now I'm in the process of trying different things on like, like different editing techniques, the one that I'm putting the videos together I have a lot of videos where I would just be sitting in one spot and talking so I started trying doing videos where it would cut to different clips of me doing different things or in different location locations and I can see that those are performing a little bit better. So for me, it's just trying to make the videos a bit more engaging and not just be in one spot.

Dave:  Nice. Are you doing all that within the TikTok app? Yes, so

Andy: I did try using other apps for editing but I just mainly use TikTok

Dave:  It's amazing that you know, we don't even have to as you know content creators and marketers even go outside of that app. There's enough to learn there's enough to use right inside of that app. That's cool. And I know exactly what you mean you know, the what we've always called jump cuts are sort of the or what we used to call jump cuts. You know, it was not always popular. The quick cuts to, you know, in cutting out the space in between, you know, that became really popular as people's attention spans got shorter and shorter and shorter over the last few years. That kind of content, and now short form content, the 15 seconds to click Content is the content that gets consumed the most, because it's shorter. So what are you are you like, I don't know what your experience is or how much you if you had any experience before this, but as a young person, looking at this what we're doing here looking at this opportunity, are you like freaking out a little bit at like, how big of how exciting it is how cool it is that you I know you I think I heard you say you dropped out of either high school or college was in college. Yeah. Okay. So, I mean, that's obviously a thing that normally in past years, you'd be like, an outcast of society. frowned upon, drop out, you know, yuck. Go over there and stand in the corner. But, you know, now it's like the whole entire game has changed in all I mean, let's just be honest people. There's a lot of people out there, who went to college and are very successful, but there's a whole lot of people who dropped out of college and started companies like Apple and Facebook, and you are what a huge tech company. I'm a high school dropout. It's been proven that you know, those things are not necessary to succeed. But here's my question. As a young person, even with the experience of being that outcast, are you excited as hell about like, Do you see a big future with this? Is this just a bridge to something else for you? Can you share with us what you see?

Andy: So yes, I am when I first started getting into this, it was just more to like, make some extra money, but then the more I got into it, it's like, okay, like I can actually do something with this. And see, I get very excited because I know what I'm capable of, and I know what kind of life I can create myself by doing this. And eventually I'm going to be you know, working on my own offer and just helping people get started with the online space and build their confidence and just things like that for new content creators and business owners that you know, are doubting themselves or just need help getting started. 

Andy: Wow, society just conditions people.

Dave:  I mean, you can literally do anything and I believe that over the next few years, this style of business of Congress of, you know, our economy as a whole is moving more towards this one to one moving back to a say like a mom and pop. But it's not much. It's just person to person. Like what we're doing and what we're teaching, whether it be an affiliate, directing somebody the way that we teach or whether it'd be like you just mentioned, somebody wanting to learn something and seeking out somebody that they relate to on social media. Yeah,

Andy: I think also because not a lot of people can just sit in a lecture and learn that way. Some people need one on one mentorship and coaching. That's me. I can't sit and learn or teach myself I need help. I need step by step training just because it takes me a little bit longer to retain information.

Dave:  It's also Who are you learning from? I call it writing. I call it the right information, right person, right environment. It's not look like the person has to be relevant and the person has to have relevant experience. But the game has changed so much that if a professor was teaching business 10 years ago, and he's teaching it today, you better have a whole lot of continued education because the game has changed. Right information. I mean, the information has to be relevant. I mean, we're we're we're doing Wake Up Legendary. We're doing all these different things, because we want to talk to people today who were doing it and then the right environment I mean, you know, college classrooms, all these kinds of things, oftentimes inspire learning oftentimes, they don't know, does home inspire more learning. Lastly, a lot of people are so used to going into a class and having somebody stand over them, and therefore they turn in their assignments and do their work because of that. How do you hold yourself accountable to actually get things done? Because I see a lot of people buying training, and then not going through it, and then wondering why they don't know where to get started or So how have you held yourself accountable to go through stuff to then apply it without somebody literally, you know, saying, where's your homework? 

 

Andy: For me to do lists helps because it keeps me organized. But then also, I just think about my goals. It's just my end goal. Like why is it that I want to do this and thinking about how I hated my last job and not wanting to go back to a regular job. So I think that kind of helps. keep me focused on you know, the important things and what it is that I want to achieve. 

Dave: Yeah, it's interesting. You know, there's a, there's a, there's a, there's a little bit of a conflict that I've begun to have with the way we throw around the word mentor in this industry. It just opens up a lot of doors for people, for example, to come along and just say, Oh, I'm a mentor, you need a mentor. And then all of a sudden people get, you know, kind of taken down in rabbit holes and they end up buying, coaching from people and mentorship that they don't really need and what I find is a lot of people like for example, Leslie, we literally just had a mastermind in Orlando, and there was 50 people let's It was between 50 ish people sitting in the room. And everybody who said I don't know where to start, or I don't know what to do. They had just simply not gone through the training. That's nothing they didn't do anything bad. But we I'd like to bring some awareness to the fact that before everybody goes seeking out another savior, another mentor, another guru, you know, and you do your own training, or you're considering for example, buying in our Blueprints. Go through the training because you may not need what you think you need, and I'm speaking to everybody here. Lastly, not just you, I certainly want your opinion. But I'm going to be beating this drum so hard every day, because again, people are stopping themselves from getting started. Because they're like, I need somebody to come here and sit, sit down with me and kind of show me how to do it in what I find from my experience. 10 years working with people is what they're really saying is I want somebody to come and stand over me and point and tell me exactly what to do. So I don't have to do any critical thinking, or I want somebody to do it for me. And that's not entrepreneurship, I'm sorry, sustainable and long term. And you never learn anything. If you do it that way. And so I'm going to be beating this drum, people are going to be like, Dave, I'm just so tired of hearing this. But you know what, I don't care. Because being in this industry for 10 years and watching people may, you know, say they have the same reasons why they can't succeed, and then actually being able to talk to them and see in here and you didn't go through the white hole. The question that you have is answered right here. Let me show you right in the affiliate marketing business blueprint. And so what's your opinion on that and what comes up for you as I rant about this, go through the training, and learn how to apply like an entrepreneur, rather than hoping and praying that somebody's going to come along and be that perfect person who's going to make it all make sense for you?

Andy: I would say for them to go through the training and see, you know, and try it out and like, you know, implement the stuff that they're learning first and see what kind of results they're getting. And then from there, if they want some extra help, then they can go for it. But even getting the extra help, it's just all on you either way. Whether you get that or not.

Dave: Yeah, I mean, you could sit on endless one on one sessions with a new MIT mentor every day. And again, what you do with that information after how you continue that's what matters. You know, that's what matters. It's kind of like I went to physical therapy yesterday. And, you know, I've got another appointment next week. But you know what? I previously had my last appointment over a month ago and I didn't do anything last month. I didn't do any of the exercises. You know what I mean? Like I didn't do any of the stuff you're supposed to do at home. And guess what she asked me so how's your shoulder? I had COVID and like it just hey, works. I had more things that came up and excuses than results for me. That's me. I gotta own that. And so she said, Where's your shoulder? I said it's exactly where it was when I came in here a month ago because I ain't done shit. That's a little

 

Andy: A bit every day to like sometimes I know it's nothing. Nothing at all.

Dave: But it's so liberating to just own that too. That's another thing that I talked to the mastermind about was just being honest about if you've done shit or not, if you hadn't done anything, just say I haven't done shit. You look so much cooler. Just saying I haven't done anything and that's why I don't have results other than trying to make up some shit or blame somebody else. That's the way of the entrepreneur. That's what I had to learn that this road is not about me finding blame. It's about me, the exact nature of my actions and web done and really own and then it's like radical honesty and kind of self responsibility because why? Well, because I had a job I always complained about somebody else being in control of my not my life. So now that I have it, I can't complain about it. 

Andy: It is different from the last job that I was working at. I was a supervisor at a warehouse so I had a boss working above me and then I had employees working under me so it's kind of in the middle. But that was a very stressful job for me to have. So now I am just coming out here and just you know, not having to deal with anybody working under me. Or working above me. It's very different. And that is why you have to hold yourself accountable. There's not going to be anybody there telling you what to do.

Dave:  I know and it's like, sometimes it's you know, people we complain, no matter where we go. It's like, you know, we really got to learn how to turn, you know, dirt into diamonds, you know what I mean? As an entrepreneur, it's really about looking at every situation and saying, you know, hey, I'm the ultimate one who's in control here and I'm gonna like I have a choice to make this absolutely the best I can make it or sit around and complain. And that's usually what people do. They hate standing around and they complain. So make sure everyone that we don't treat our business like we did our job. You know what I mean? And that's one of the reasons why I always tell people if you still have a job, work that job like get your business because how you do one thing is how you do everything, you know, work it hard until you get to leave it. It sounds like you've left or you quit your job and you're doing this full time now?

Andy: I quit my job before I found out about legendary because I just could not take I could not take it anymore. So I quit my job before. But I was still getting income from the military. So that kind of helped me out of it. Yeah, and right now I just kind of helped my dad or his shop, here and there. So that's just a little bit of extra income that I get. But yeah, I'm not working a regular job at

Dave:  A lot of stuff for hot rods and, and bikes and stuff but so yeah, you don't want to work for pops though. You want to branch out, you want to cut the umbilical cord. I can tell you're not as somebody who wants to hang out, you want to go, you want to spread your wings and travel around the world and you want to do what you want to do. 

Andy: I've always been interested in business actually when I was in college. I was going to college for business.

Dave:  Yeah, yeah. What's your dad think of your journeys and choices and everything? Can you support it? 

Andy:  Always all about this. I have a bunch of siblings. So my dad's all about, you know, pushing us to be better and make our own, you know, make our own income and because my dad's not the type to just hand us money. He wants us to work for it. So yeah, ever since I was young, I've always just been kind of working for myself during the military, after the military joined, joined a university and the reason why I did the military was to help pay for college because I knew my mom couldn't help and then my dad wouldn't just hand me the money. I had to do it myself.

Dave:  Well, Tara said thank you for your service, and I do too. Lastly, is there anything else we need to know right now before we talk to you again in a couple of months hopefully. 

Andy: For anybody that is just kind of interested in doing this, I would say you know, just go for it and don't think anybody or anything wants you back.

Dave:  Even yourself, but you know, we are mostly the ones who hold us back I have I have had a lot of make believe people and voices in my head that I tried to say there the reason why I'm not going to do something, but really all the voices are just me myself and I Yeah, it's always just me talking myself out or me. You know, fair enough that somebody is stopping me somewhere, you know, but it always just comes back to me. It always comes back to if there is a will there's a way if you like you said stay focused on what you want, and not what others say. We did this exercise this winter. You know, we broke through a board, you know, that had some sort of a limiting belief that was like holding us back. And on the other side of the board was what we wanted, you know, and it's kind of like if everything that you want is on the other side of something somewhat difficult. Or you not going to go on through that thing headfirst you know what I mean? Yeah, I'm not standing around on Facebook or wherever. In complaining about it. I'm not I'm not going to stand back in everything that I want. Everything that I want is on the other side of an uncomfortable, semi difficult moment, never ever in the history of mankind, past or into the future. That there was ever a moment where a person's obstacle suddenly just magically disappeared. And everything was handed to them. I know every single human being that's walked this earth has suffered through for what they want, have sacrificed. Sometimes it takes longer, sometimes shorter, but every person has had their own journey and had to walk in and what I love watching people walk their journey in glory and with courage and with creativity, and that's what I see you doing so keep up the good work. Thank you. All right. We'll see you back here maybe in a couple of months if you'd be willing to keep sharing with us. Yes, that'd be awesome. All right, Leslie, tell your pop. So we said hello, as well. Thank you. Again, keep up the great work. And we'll see you hopefully in a couple of months. All right, come back and give us an update. All right. All right, my friends. Whoo. There it is. That's a bad thing to say from the 90s. You know, I'm a 90s dad now. All right, my friends there it is, though. For real Thursday, Thursday. Where are we on May 19. Wow, we're coming up on 50% of the Year. I just like to, you know, occasionally get up above the weeds, you know, because so often we're down in the weeds of the daily grind. What time is it? What day is it? But occasionally, you get to pop your head up and say, Where are we at in life? Where are we at this year? And we're about halfway through this year 2022. And here's what's going to happen. Okay. Hold on a second. Let me get out my crystal ball. Okay, here it is. Here it is. Okay. I am going to rub my crystal ball. Okay, I'm rubbing it. Yes. It's a it's a large roll of toilet paper, but we're pretending that it's a crystal ball. And I am rubbing. I am rubbing my crystal ball. Okay, I have it. I have it. I have the future. I've seen the future before and I have the future again. Here's what's going to happen. The rest of 2022 You know, people stock portfolios, we're moving into what seems like a little bit of a recession, right? Because we had such growth, right? All through 2020 and 2022. Now that doesn't mean everybody did but just the main economy, you know the stock market, Wall Street, which we know is not mainstream. But anyways. Now 2022 is here and guess what, internet marketing in those of us who are marketing online, got to take advantage of all that growth. But here's what's going to happen. As I rub my light crystal ball. What's going to happen in the future is that things are going to be corrected and they're going to go back down and guess what? Once again, people are going to need opportunity. They're going to need solutions. They're going to need to access things online, just like they did when things were up. And guess what we're going to do? We're going to capitalize on that. Like we have capitalized in this business model the core for affiliate marketing, or selling courses, coaching or events. We've, we've capitalized on recessions, and we've capitalized so the rest of 2022 as the recession looms in craziness happens out there on Wall Street. What's going to happen on the internet, and with those of us who have prepared to get lucky, what does luck mean? It means preparation meets opportunity. And we're going to shift our message slightly to, hey, things are down out there on Wall Street, but guess where they're not right here on the internet. You need to create your own economy or whatever niche you're in, you slightly shift the message and guess what?

We continue to see growth. And we continue to be in a business model and in a business that thrives and has an opportunity to grow no matter what's happening out. There. Real Estate on Wall Street, any of that because why people are always looking for opportunity. And all you do is slay li shift your message just a little bit. You'll see a lot of people doing that, a lot of smart marketers doing that. Talking about and in and sort of getting what they're talking about to what's going on in people's lives. And we'll continue to capitalize my friends. There were a whole bunch of people who through all the last cycle of growth we had through 20, mainly 2021 You know once we kind of came out of that 2020 shift, but we had growth in 2022. All the people who had got started thought that they had got started then, so they could capitalize on that. And in this next cycle, whether it goes up or whether it goes down, will cap out because it's just a small shift in messaging out there and your content and stuff. All of you who get started right now who begin to build your own business and build your own economy are all going to be banking. You know, whoever is your home, you're gonna be thankful that you did that and you got started. And I promise you, I promise you the absolute best time to get started was last week. The absolute second best time to get started is today. See you tomorrow. Peace.

 

Breakthroughs & Takeaways From The Legendary Mastermind

Below is the transcription for this episode:

Dave:  Hey there my friend friend let me get my audio right let me get my audio right and I'm gonna walk outside where you can actually hear me. Welcome to wake up legendary my friends. This is Dave Sharpe coming live from our mansion that we hosted our mastermind this weekend and I have 15 minutes here. I'm going to just kind of walk you around outside. You can see the house is massive. It's too much. It's fun to spend a weekend or a weekend. But it's a 19 bedroom house. I think it's 15 or 16,000 square feet. And it's got a huge room where 50 or 60 blueprints and mastermind members came here this week or this weekend. You know June joined us for a powerful experience and you can hear my voice is a little bit lost. My voice talks a little bit. A lot of just side conversations in you know magical moments where people had takeaways. My wife here as some of you know Erin, and you would definitely meter if you came to one of the events. Let's see if we can get this phone in here. We had a powerful weekend and I want to share some takeaways with you, because it's just gonna be me flying solo this morning. And I want to share some takeaways with you because if I can, if I can, if I can share with you something that somebody six months ahead or nine months ahead of you is having a challenge with and you can avoid it all the better. So here's the number one thing that I took away. You know 50 or 60 of our clients come in here too, to go to Orlando. And what that number one thing is is that we don't go through the training. We don't go to the we don't go through the training that we buy enough we don't put forth. We don't put forth effort before we say that we failed, you know, and it's absolutely amazing that every single person that we've had on wakeup legendary, every single person that spoke in front of our room this weekend and we had Steven Drogo who was at our last mastermind in December just six months ago and created in cold resulting can smoke at our mattress from the front of room and you know what he said? He said I went through the training and I followed it step by step. I went through the challenge I completed. I went through the blueprints I completed then I followed. I actually went through the training that I invested in and I followed it and then I implemented it because it was amazing. When I pulled up the back office inside of our affiliate marketing business blueprint and all the questions that people had in the room. They were all answered in plain English inside of a video inside of a module right in the back office in the affiliate marketing business blueprint. And so what happens is, a lot of times we enroll in the challenge, we get started a little bit, we get a little bit excited. And then we have a distraction happen. Or we have somebody who plants a little seed of doubt inside of our minds off to the races. You know, and that little bit of doubt, or that little bit of kind of time off. And all of a sudden we forget Oh man, I've got a training that has everything in it that I need if I actually just go back and go through it. So it's a huge takeaway that we have a lot of time for what we need to succeed and what we need to be happy right? Right here in front of us and a lot of times we're going and jumping in 50 or 60 Different businesses or training programs and let's all be honest.

 

We go and we do research on TikTok and then all of a sudden we see other people and we get sucked into their message. Here's the point. The number one thing that is going to guarantee your success is focus. It's an unbelievable focus and it's an ability to be able to block out distractions and that's what I saw this weekend was anybody who was struggling in the room. And this is such a huge takeaway. Anybody who was struggling in the room, and who was like I'm struggling, had not sat down and actually gone through the training. And that's that there's nothing more than anybody needs to do for you. If you're here and say for example, you've enrolled in our business blueprints, all the magic is there. All the magic of how to set like so many people comes into Legendary and they say I'm ready for that step by step. I just want this to show me the steps. Anybody feel like that? Just show me step by step. Well, here's exactly how our company is designed. It's designed for $7 for $7 Did you guys deactivate the alarm? Usually there's an alarm that goes off in this house if somebody leaves the door open but the cleaning crew is here and they must have the magic key in there.

 

And not all of the details in the specifics in the advanced stuff is not in a $7 challenge. The $7 challenge is there for somebody to get their feet wet to have a taste of it to see if it's something that they want to continue to do. And if they want the advanced stuff if you want, here's the click by click how to do it and man the blueprint for example, the affiliate marketing business blueprint has so much magic inside of it. But if you want that it's one product that you buy here in Legendary not 50 not 50 And here was the other incredible thing that happened. All of those people, all of those people who are here who are looking for a secret and they were looking for, you know, some sort of training or they were like, Hey, I just can't set it up. I could have very easily said hey, here's another training product to buy. I could have sold a $1,000- $2,000 training program, you know, high ticket course. I mean, at most events, most seminars. It's a pitch fest. It's just get up and run to the back of the room, get up and run to the back, go back to the room. And I knew that people here in the room just like most people will think we need more training.

 

We think we know we need another business and then we need the right training for that business. We also think that we need a mentor and a coach and somebody to sit next to us and I stood at the front of the room on Sunday after a couple of days after I had learned and realized wow the number one problem here with people who are struggling. They just bought our blueprints and did not go through them and every single person in the room who's succeeding, bought our Blueprints in went through them and implemented them. It's just that simple. It's just that simple. Right? So on Sunday, when everybody was excited and ready, they said, hey, look, I'm ready. I'm excited. I still need the training and the step by step training, and I logged into the back office and I showed them that it was all there. Everything that they were looking for was there. And I said I could create some 345 $1,000 offers like most people would at an event to launch it and pitch it and sell it and say hey, here's the new training that you need. Now, to be successful here. This is what you need. And you know what I did? I stood at the front of the room right over there. I stood at the front of the room right there. And I said to myself, you don't need to have all the blueprints. You came to the mastermind and I'm here telling you face to face. You don't need another coach. You don't need another mentor. You don't need another guru. You don't need another webinar. You don't need another MLM. You don't need another. You don't need the next seminar from me. You don't need to go to the next level. You just need to implement what you already have.

 

And it's the same story that happened with me and my wife, you know, for many years immature my wife and I got together when I was like 24 years old, I had just gotten clean and for many years, you know I was unhappy, unsettled, restless, you know wasn't wasn't grateful for my wife and all her strengths that were different from mine. And at one point we split up and I thought the best course forward is to get a divorce and there's somebody else out there who has what I want and what I need. And you know, 14 years later I sit here and I realized I had everything that I needed all along the love with my wife today that I've ever been in. And ways of doing things ruin my marriage. And I asked the same thing to the room this weekend. I said we usually have a pattern. When we start something that gets hard. What do we say to ourselves? And then we stop and we go when we think that something else, another training and other business is going to be the solution. And the truth of the matter is that we likely have everything that we need both training wise and also inside of us. We have the competence. It's somewhere deep down inside but it's there. And we have the voice. It's it may be deep down inside, but it's there. We have the passion. It may be deep down inside, but it's there. And the most difficult thing about my job, the most difficult thing about my job is letting you know in convincing you that everything that you need. You already have. We've been you already have both inside you and what we've been doing search engine they're getting training experiences

that allows you to come in and if you go through the training, to experience results and to have a shot at success. But if you don't go through the training, if you buy the blueprints for example, and you don't go through them, guess what? Nothing's gonna happen, nothing's gonna happen. You know, nothing's gonna happen. Because when somebody says I talked to somebody and he says, Well, I did the challenge, or I did the blueprints. What does that really mean?

 

You bought it. You logged in, you looked at it, you skimmed over it. Or you actually read it like there was a test at the end. And if you didn't pass the test, the dress was grass. You know, I see a lot of people taking their schoolwork, or if they're in you know, more seriously than their business. Learning. And I wonder if it's just because there's a teacher there standing over them that says you have to take a test at the end that's preparing you to be an employee. And there's nobody who's a lot of people who come into this industry and I need a one on one mentor. I know you're looking for a boss. That's not how employees work. That's not how entrepreneurship works. Entrepreneurship works. Here's how it works. You go out, you try some shit. You screw some shit up. You come back, you ask somebody in your support group, not your guru. I'm not I want to be your guru. You come back and you ask somebody in your support group, or here in our training community on one of our actual webinars not in Facebook direct messages to some person who says that you need their one on one coaching. But you come back and you ask questions and you course correct and you go back out you screw some stuff up again. You come back to your course correctly. You go back out, you screw some stuff up again.

That's entrepreneurship. Here's the employee world. Here's somebody usually standing over you say and you touch this button exactly like this, and use this process exactly like that. And if you screw up your fire we press it exactly. And do the button Exactly. So we don't get fired. And entrepreneurship doesn't work like that. It's a whole different approach. It's a whole different accountability. It's a whole different set of rules that we play by to be successful. You know, and it's exactly what you say that you want. You know, you say you want freedom. You say you don't want to answer anybody. Here's your chance. You know, but we still want to have somebody to answer to, we still want to answer to somebody we still want to make somebody our guru. We still want to make somebody our boss or you know, so Are y'all picking up what I'm putting down? I can't even see the comments right now. So I don't know when y'all should go probably should start paying attention to the comments anyways, and just start listening to the words that are being said, by like one or two people. You know, if you're not going to listen to me, find somebody out there that you listen to and follow and stop listening to 50 people just find somebody that you bring in. That's what I said to everybody at the front of the room. I said, Hey, y'all came all this way. Look at me. Look at me, size me up. See if I'm the real deal. See if I'm lying to you, go back there and ask somebody on our team. There's 15 People here this weekend from our team, go talk to people, the people at the front of the room, the speakers, talk to them, ask them, Is this shit real? Are you I mean, it's amazing. We had 50 or 60 people in the room and there were 15 bags up at the front of the room of people who didn't come, you know, and then of course, all everybody else who wants to go to the moon. But you know, for whatever reasons that is not the mastermind. And it's cheap. I mean, the price of our program should be 10x . I mean the total price of our program should absolutely be 10x. We should tax the price of them. We should raise the

 

because this weekend, we went for two and a half days, and it was a simple two grand upgrade to the mastermind and it was an experience as a newer person. You have that experience. It's game changing. It's so powerful to get up and come around people who have been doing what you want to do exactly to the tee, you know, exactly to the tee and spend three days in a room with them. And it's not just me we have lots of really smart, successful marketers that come to our masterminds. So, a lot of takeaways this weekend. But mainly that you know, we have exactly what we need to be successful right already in front of us and to be more specific. Those of you here who are here at legendary, who own the blueprints, or if you want to do affiliate marketing, blueprint affiliate marketing, you own the affiliate. Marketing Blueprint, if you want to do coaching, you own the coaching and consulting blueprint. If you own that blueprint and you have not gone through it, you are missing magic, and it was evident this weekend, when the exact people who had we're not getting results who were not getting the results that they want, who felt like they were struggling, had not gone through. That blueprint specifically starting with the affiliate marketing business blueprint had not gone through that blueprint. It was astounding. The people who had gone through the blueprint, actually just simply learned the information took a couple of days to because if you buy a training, how you show up and go through that training and how you participate in that training is probably going to be a good clue to you at how successful you can take your business.

If you're trading beautiful for the effort, you won't go through it you don't know a good indicator

that you're gonna get there. But if you go through the training, you put forth an effort and you try you come to the blueprint Thursday at 3pm with our chief marketing officer Matt head. So you come to those webinars and you ask questions and you get feedback. And you keep going through that. Blueprint and you keep implementing Exactly, exactly what's in that blueprint. Exactly. And I'm speaking with such confidence because I just spent three days looking in the eyes of the people who are making life changing money and having a life changing experience. Because they took the training seriously. And they went through the training seriously. That's what it boils down to. And I thought it was evident this weekend. If you go through the training seriously, you have a great shot at getting serious results. If you go through the training half assed you have a great chance at getting a lot of shitty half assed results in your business. And there was a lot of straight talk like that this weekend. Real direct. No bullshit.

Now we don't need a bunch of I don't I'm not a college professor. It's not important for me. I don't even know what that looks like or sounds like it doesn't matter. But I imagine that it's a lot of, you know, pontificating as if I you know, my way is the only way or this is no I'm not saying all college professors are like that. But here's the deal. Here's what I'm trying to say. I don't know what other teachers or people that you've learned from have sounded like, but I like to give you real straight talk. That if you go through the training and half assed way, you're gonna get half assed results.

People are getting half assed. Now let's address those who just don't go through the training. Hey, I'm gonna go through the $7 this is the, you know, this is this is the last person you want to be is the person who goes through the $7 challenge and thinks that, you know what, this, this business plan advisor that wow, I'm getting actual appointments for $7 What a value should be there to coach you for the next 365 years, and that you should get every detail for $7 And it's like, please people be real. When you go into a restaurant. If you sit down and order a $7 appetizer, the waiter or waitress is going to come over and spend a moment with you, bringing you your appetizer. They're not going to keep coming back and serving you and they might check on you occasionally. But you're unless you order something more like a steak or a piece of fish. You're not going to continue to get service and you're not going to get more value. It's an appetizer. It's something for you to sink your teeth in and decide if you want to stick around or if you want to go to another restaurant.

Most say a lot of people who come through and have our appetizer, decide they want to stay for dinner, you know, but if you're going through the challenge that $7 Challenge is a great indication. It's an indicator for you. Hey, let me come in. Let me see if I like this. And if I do, maybe I want to consider going further. I want to consider this because here's the bottom line. If you come into our community, and you're not committed to further learning, you know if you think that you should be able to get everything for free or you have an attitude of entitlement or you're mad that we're charging for our knowledge then it's just not a good fit. Just go don't complain. Don't waste time. Just go somewhere else. But if you go through the challenge I learned this worry of a guy named cash this weekend, who had knee surgery and his wife signed up for Legendary in our training in our in our mastermind while he was having knee surgery and he was on medication. And so he kind of came to about a week ago, you know stop sort of taking all the pain medication and stuff and started to be able to have less pain where he could focus. His name is Cash, we'll have him on Wake Up legendary. And his wife said, Hey, you're going to that mastermind. We're going to that mastermind this weekend, right? And he said what mastermind? And she said well, the mastermind that I that I that I bought in the training that I bought from legendary marketer and he said i don't i don't know i don't remember it. You know, I've been on medication. I had knee surgery. And she said, Well, I just checked with my work. I can't go, she couldn't get out. He hasn't worked. He's been recovering and healing from this knee surgery. So he said, I don't remember what you're talking about. Maybe I'll stay home too. When he logs into the back office and he starts watching the challenge and he yells back at his wife damn right I'm going right? Because he saw something in the challenge that piqued his interest. He said, Hey, I was injured on the job. I can't go back and do that work. But I can see a path forward and I want to learn this stuff. And you know what he did? He walked in here with stitch your brace on his knee and sat his ass down, participated full out the entire weekend and I know that guy is going to be successful because how I go through the training in how I view getting trained, how I view getting trained, do I view it like a buying just what do I think? I'm not buying? What do I do if I'm gonna get out of it, what I put in it. I mean, it's a basic thing. It's kind of like having a gym membership. You don't go, you don't get results. And so it's amazing work. So we're surprised when we've not gone through any training and we've not done anything and we've not gotten any results. We're surprised. But are you surprised that you didn't go to the gym and you didn't do any workouts and you didn't get any results? We're not surprised about that. That makes perfect sense. And so we have to treat this like a business. I mean, we really need to learn what that means. You know what I mean? What it means to treat a business like a business. And I think the easiest way to look at it is just hey, I need to take this seriously because nobody is going to be standing over here. Making sure that I'm going through it, you know, and lots of other takeaways, lots of other things that you know, magical moments. If you have a chance to come to one of our masterminds in the future. Please do it. Reach out to your business plan advisor, have a conversation, see if there's an opportunity to come to one in the future and get on our waiting list. And man, I would love to meet you and spend some time with you if that's what you want. And so I'm going to get out of here. We're going to jet I'm going to take off and it's been, you know, magical. It's been wonderful to spend three days with the people who came. I'm glad that I was able to go live from the mansion both Friday and you can go back and watch that session where I came in and sort of got fired up to cool thing to a place like this. You know this place has three stories. It's like I said 15 16,000 square feet and it helps you dream a little bit you know, it helps you to it helps you to you know, think outside of your normal circumstances that you know where you're living and what your life looks like right now. It's helpful to come and experience how somebody else is living, you know there's there's just to sit around and think there are, you know, 1000s 10s of 1000s hundreds of 1000s of people around the world who are living in this sort of luxury, you know, and they put their pants on the same exact way that you do. There's nothing different. The difference is they took the damn training seriously and went through it. You know what I mean? That's the difference. The difference is that, you know, they apply what they learned. You know, the difference is subtle, small differences. Josh, Joshua Smith, who many of you probably know, came to the mastermind this weekend and actually spoke and trained. And he talked to everybody about his winning edge formula. And it's about small, small, uncomfortable actions consistently over time. And it's the small uncomfortable actions. You know, recording the video and just hit time. Just traffic in just trying, we stood up to video real quick, on TikTok and I mean, there was so much anxiety in the room so much despair i Oh, I can't do Oh, just it's just crazy. It's torture. And then when we got done, you know, everybody in the room was electric on fire. People felt like they could run through a wall. I mean, all they did was the thing that they've been afraid of doing all these months or all these weeks or whatever. And so, small, uncomfortable actions consistently over time, you know, equal massive results, massive results, not little results, massive results because of how success compounds and compounds just like interest. You don't feel like you're going anywhere and then all the sudden you're like, holy shit, how did this happen? How did we get here? Ask anybody who's successful they'll tell you. It didn't happen. You know, it happened fast. And it's like holy shit. You know, let me just look back and figure out how this happened. It happens fast, but it feels like for a while like nothing's happening. You know, that's the part that people aren't willing to stick around for on this journey through entrepreneurship. You know, it is a journey that's just not round. That as Brian Brewer calls it valley of despair. They're not willing to stick through that 3045 day period, where they're new. Everything sucks. They're brand new, it's like this is confusing, overwhelming, scary, blah, blah, blah, everything all the fear. And sometimes that feeling only lasts for like a day or a week. You know, but each moment that you come up against one of those challenging uncomfortable decisions. Do I go through with the video? Or do I walk away and pretend like there's something else I need to do? That's where the breakthrough comes from. Doing it, small, uncomfortable actions. Doing it, doing the small uncomfortable action. That's where breakthroughs happen. You know, and I told everybody this week breakthroughs happen in an instant. That all happened. I mean, sure you prepare for that breakthrough for years and years and years, or maybe months and months and months. But when you say eff it, and you just record and hit record and then hit post and don't put it in your and you just post it, man, there's something magic happens. You have a breakthrough in that moment, because you realize, Wow, that wasn't as scary as I thought. And if you really are lucky. Somewhere, it's that oh, I can't believe I waited so long. That was another big regret. You know, I also feel like I just talked to a bunch of people in person. I was able to learn about their regrets. And that was the number one regret that I wish I had. I wish I had started sooner. You know, I wish I didn't wait around, get distracted. You know, let somebody pull me off by, you know, directly messaging me saying you're not gonna get everything you need from legendary. You need to come over and get some one on one coaching. When it's like, you just you know, you just met that person who just prospected you in the Legendary Marketer, Facebook group and people just don't even put those things together. It's like, you know, so we got to be careful. We got to guard our minds, and we got to guard our inboxes and we got to guard our eyes and years, like our entire life depends on it. Because the things that you say yes, we do. You know, may sound like a good idea, but they may end up screwing all of your other plans up. So choose carefully how you spend your time and you won't have to live with that regret of how I wish I had to start. I wish I had started sooner. A lot of people start our challenge even by our Blueprints get distracted go off do other things cut underneath go through Stark legend

 

or it's a common theme. All you know so many people have said and you've heard it morning after morning. I just wish I would have got started sooner. I wish I just wouldn't have let the fear paralyze me or what other people thought or said. I wish I would have just gotten started sooner. I wish I would have taken the training seriously sooner. I wish I would have known then implemented the training sooner and just did what it said. That's the problem is everything you need to know is right there in the blueprints, but the mind is a powerful thing. And then we know we have everything that we need. Right there. And now it takes internal, you know, courage to walk through the fear that I'm having. That's not the training.

That's your limiting beliefs. And that's a part of this. If you want to be successful, you need to work on those and become aware of those. So they don't stop. They don't continue to run your life. They don't continue to rob you of opportunity and and you know, getting started with something you know getting started with something that you want to do you know, I looked at people's eyes and their fists this weekend and there was nothing more like you know, just doing their thing, you know, and I said hey, are you when's the last time you actually, a lot of times we don't even have to say anything in the video. We don't even have to say anything in the video. We just have to stand there and point but it's like, Hey, you feel stiff. we'll loosen up. Do some stretches when you feel stiff. We got to get back into a childlike state. You've got when's the last time you just got up and just shook and just danced a little bit. And just I mean, I don't know. Loosen up though. Loosen up. Get the fear and the limiting belief cobwebs out of your head. Get your body moving a little bit and get yourself a tripod or something like what I got I got a tripod on this carrying it around this thing's awesome. You know, check this thing out it's just it's just a little it's just a little tripod. You know, I can put my phone in right there and I can kind of carry it around but you know I can set it up here. Just a little tripod in your one right on Amazon for your phone. And I can just set it up, you know what? On Drag. Just that's not what you get to do when you come to a mastermind is you get to see how other people work. You get to see how other people work. And I saw Andrea who's just been absolutely crushing it. You know, she's got her little tripod and she's, you know, each day she's going and she's creating our content. You know she was going up on the roof. Different people were going to different places in the house. And creating their content for that day. But just absolutely unbelievable opportunity that we have here to be able to use the internet and folks use our cell phones and create content that in so many cases we don't even need to just say anything in the videos you don't need to do when you can certainly go live like I'm going live right now on your on your, on your Facebook, on your Instagram on your TikTok but at the very least just get started. Just get started, go through the blueprints. Go through that compliance section and then when you get to those traffic strategies, you know after you've gone through the fishing funnel compliance, pick a traffic strategy that tick tock funnel the Facebook funnel the Pinterest funnel and just go all in it shows you exactly how to set everything up that you need to set up. It just walks you through the entire process on how to set up your email they're just my friends. Just just do today what others won't so you can have tomorrow what others don't. There's not that much competition. out there. I know that you feel like there is but there's not. There's not that much competition out there. It's not that crazy out there. It just feels like it is because we have this thing where we either want to feel better than or we feel less than other people and all of you are equal to just as powerful as incapable to do anything that you see anyone else in this community. Do remember that and go through the training. Be Legendary. Get out of here. Peace.

Live From The Legendary Mastermind 5/16/22

Below is the transcription for this episode:

Dave: How y'all doing? Good. Excited to be here. I asked my wife, you know, normally. I guess all the videos in the back office, I don't have a hat but I have a hat on every morning getting paid a lot of money. Let me see your hair for guys. Right. You would think that a lot of you are here for the internet marketing lifestyle. And you probably thought that I was you know, probably having wild sex and snorting cocaine off my wife's butt last night, you know, actually, we were upstairs. We were taking each other's blood pressure. I mean, that's what it was. It's not a rockstar life. Just preparing you for the day, just preparing you for the day. Okay, just preparing you for what's to come. We're gonna have a great day. As Matt said, you know, a great weekend. We never know what's going to happen at these events. We have no idea, anything could happen. Everybody looks pretty safe though here. I hope nothing crazy happens. All right. I hope something crazy happens. You know I hope that you leave here with what you need.

And I'll tell you right up front, I don't know what everybody needs. You know, I'm not a guru or a doctor or a philosopher of marketing or life or anything like that. I mean, the truth is, we need to go live here in a second and that's the truth. Welcome, welcome. Wow, we are live you know, say I never know who's listening that's what I was gonna watch what I say. I did have an incident one time where I was new, and I went to the bathroom. And that didn't go over so well. I mean, it was entertaining for everybody else. I'll say that you know, we all love to see a train wreck. Well thank you for your service. If you were in the army, anybody else's service was about here. Thank you for your service. We never know how important these people are until we see some other crazy stuff going on in another part of the world right and then it's like oh shit, you know? Wow. So there's gonna be an element this weekend of you taking responsibility for your own success, you know, came all this way. So you came all this way. Who do you think came the farthest? So who drove and who flew to get here, right? I mean, I did and I only drove an hour and a half and I'm telling you just getting out of the house sometimes is the son of a gun. You know, actually getting dressed and going out into the real world versus just sitting behind the computer and we've been in whatever we've been into the last couple of years, you know, where I haven't interacted with many people. You know, I just recently had COVID Anybody else have COVID recently? All right. We know who to watch out for God oh my God. I recently had COVID. I am negative but shit. Okay, that's another thing. Even me getting here was a big deal. But you all but I've done these before. You have never been to one of these with me before. Have you ever been to a business seminar? Anything ever? Or is this your totally first one who's like, I am like a fish out. Everybody else has been like 13 MLMS they’re like alright, come on. Let's get to the point. You know, show me how to make the money for Christ's sake. Yeah, I know. I'm not speaking to all newbies, but a lot. As a newbie, wow, what a word right there I go labeling you. Sheesh, I'm sorry. We're going to talk about that this weekend. You know, like, how do we speak about ourselves and, you know, what do we think matters of fact, you all have a notebook. Could you open up real quick in just big letters and if you all want to do this at home, write your name. Just write your name for your entire name, write your entire night putting in the rooms growling their eyes on Oh great. This is what I came all the way from Canada for to write my frickin name. Oh my god this guy. He might be cool but he sure ain’t deep. I wish my kids thought I was cool. My wife has a lot of days. She's like, take the garbage out. And let's get on with the day. So somebody had a name written down? Does anybody not know their name? All right. That's good. So when you look at your name, what comes up for you?

 

Look at the name. Look at the name, read the name, actually read the name. Seriously, folks. I promise you. I thought you came all this way just fuck with me for a week. All right. Just Just fuck around and just do all the shit that feels stupid and dumb and uncomfortable. And let me just let me just let me do my thing. What do you do when you read your name? What does your name mean to you, seriously? We always just throw our name around like it's just a name to me. Is everything. My name is my identity. My name is my story. Name and my whole story right there in one name. And, you know, the things we allow others in ourselves to do with our name is unbelievable. Also when I look at my name, and you look at your name, who inspired me sorry, there's going to be some spit and DNA and all kinds of shit if you're in the front row, you're getting it all if for sure? Seriously, see, I'm going to ask you later. You know what are you? Are you doing this and ask you to just tap into some some reasonings and your real motivation for doing this because here's what I'm with eight up front before the weekend starts. I know you came for the technical. I'm really going to corner someone and tell them and they're going to show me what to do, where to click and all this and I'm gonna get it. But I would challenge that you don't need any more training. You need to hear more stories. We say that again. You don't need to hear more stories. Fuck I knew it was one of those story asked mode. He said oh rah rah van. Oh God. And oh, by the way, there's an actual whiteboard. That's going to be rolling out and I'm going to be pitching the latest and greatest MLM at the end of it. So just get ready for okay. What I find with people in this industry is that they're overtrained. We're all over-educated, there's too much information. So we get to this place where we're just lost in a sea of words, letters and numbers and we don't know what to believe and what to look at and what to follow. You're coming here. I don't want you to follow me. I don't care if we need to tell you my name. Because it's not about me. And it's not about this. I'm not trying to owe you nothing. You did nothing for sale this weekend. Just by the way. Nothing for sale this week. pitching the $20,000 seminar.  You can leave now you can leave at the end, I don't care. I have no benefit in what you do with the information this weekend whatsoever. Regardless, I'm not going to make any money. Who knows we may lose money on these events. I don't know where we're at. I don't think these vents are so powerful. It's just worth breaking even or whatever. It's not a massive profit center for us. It's a place for us to give our most, you know, motivated or curious members an opportunity to come in here directly from the horse's mouth and let you decide. Am I bullshitting or you're bullshitting. Have a whole weekend to size up equal whole weekend to sit in that seat and stare and listen and watch every single person who comes up here and we got what you do those thoughts what you do with that time if you sit there the entire time and be like this motherfuckers full of shit whatever you know I don't like that luck so much. Whatever it is

At the end of the day, we all get to pick our toys up and go home to our own houses at the end of the weekend. We all get to go back to our own little rooms and be whoever we want to be right back into our cocoons and back into our lives.

And you can go back as the same person with the same old you can go back to somebody with a totally different perspective. Same everything in front of you. Completely different approach, a completely different mindset and full ownership and responsibility over your future the rest of this year. Or you can leave and say these cats are all full of shit and that stuff probably wouldn't work for, you know, somebody like me, or whatever else that soundtrack plays in your head that gets you to, you know, quit things back out of things. talk yourself out of things when you get halfway down the road. Right? We've all got our soundtrack don't we

Your name, your name is a powerful thing. If you're It's you It's your brand to business. It's it's it's it's your reputation. You know that people, it doesn't matter. It's not. It's not just this industry. People are going to buy it because of that name or not because of that name. Doesn't matter what your self, who your representative felt you got behind you and you could pump them up. But I promise you, people are still going to business based on your name, how you carry yourself, your name is on the side of your building at all times. You know how some companies pay a lot of money to have their side of the building. And it's like ooh, you know what your name is on the side of your building at all times. In some of us the way we found our name out there on the internet we sign up for any damn thing. I mean, a name is also my space, my email inbox, my Facebook timeline, all this type of shit. Who's got my number who I'm still letting text me and call me or abused me or whatever. So when I got clean and I went and started to build a business, I thought I've been through a lot of stuff. I think I'm a piece of shit. I thought I was a patient. I thought that nothing was going to be you know, no opportunity was going to be available to me like I thought I messed all that up because I had gotten arrested and got felonies 24 years old sitting there. I got nothing. No one I got I had my really I didn't have my dad that's my dog. You know? But look I had my name my name I had my comeback story. And I don't know why so many people don't want a hero of their own journey. They don't. I think I'm good enough to be the hero of my own journey. I love your story. Oh never let me spend an hour listening to this other I don't do nothing in my name. So learning, sitting in school and clattering and all that stuff and if I told you more training this weekend I'd be doing you a disservice.

I would be like, you think you're overloaded now? And that's what all the time people do in this industry and I've done it before too. Wow, we got a bunch of people coming to an event. Let's buck and create an offer. Let's do something I mean just to sit in. This is an unregulated industry. And Tom, Dick and Harry who's selling any everything and we're taking them seriously like they're serious fucking people. We don't know these people on the internet that we're buying shit. From? Why say come here to me. If you don't buy into what I'm saying. I guess I didn't do it for you. Back to Guru land we go you know, signed up for the webinar on Monday gotta get home to get on that live that Stacy does every right? It's like, oh, use this weekend as a defining moment as a launch pad to raise that name up like the Phoenix resuscitate that rich man. resuscitate your name bro. You know what I mean? Pumped some life back into it. I don't know what, why that is but somewhere along the line. We're just, you know, made the belief that we're not that powerful. You know? And we believe in, you know? And what I find is people are unbelievably powerful and all this stuff that you see doing on the internet. I guess you might call that self esteem or the confidence to write. Really do you think is holding you back from getting what you want? Anybody? That's easy. Okay, that's the right answer. Scared of success? What if what would happen? If you succeeded and were scared about it? Are you free to get in? What should I do? Have you ever been there? You're scared to succeed in this industry because you don't want to have a target on your back. And that was a bad enough experience, a legitimate bad enough experience. That's what you believe is holding you back.

How to Create a KILLER Email Campaign

Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. We have yet another awesome episode planned for you this morning. a former banker as you can read if you're watching here on Facebook, a former banker finding huge success online and we have so many people from so many different walks of life. I'm excited to talk this morning to Aslam welcoming my friend.

Aslam:  Morning Morning, afternoon on my side but good morning to yourself.

Dave:  So tell us what led you, what brought you online and what led you to Legendary? 

Aslam:  It’s been quite a journey. I got started in network marketing back in 2014. After trying it a few years prior I just never took it seriously and then got back in 2014. I had some success with that company. In that first year I made a little bit of money wasn't that much but I made some decent money. And by 2017 I was like everyone else, I struggled to find leads. And I was in that NFL club with no friends and family left to show the deal to so I was gonna try to do that last time at the big team. And I started looking online. I was on Facebook searching for an answer. I came across an ad on Facebook. I clicked on it and I got into an attraction marketing program. I did some online training them no doubt about funnels and that sort of thing and that's where it all started. And I started getting into affiliate marketing literally only this year to be honest, I was having some success in network marketing. But I saw the previous company you know, as is sometimes unfortunately I have a common with near marketing companies. Sometimes they have issues. And with the previous one I was with I was not one of the top earners or anything like that. But I saw guys who had reached the top rank in that company and all of a sudden that company went through issues and these guys lost their business. And it was sort of an education point for me. And as I use my online skills I started becoming much better at getting leads online. I started building this cabin company about two years ago and they started having some challenges, you know, payments started becoming slow but I made some. I've been making some good money in it. But in January I thought you know what, I'm gonna get exposed over here. I need to start looking at how to diversify my income. So I had actually gotten involved with Legendary I think around November and I was just watching all the training in the back office. And I started implementing some of the stuff I had a TikTok account, which I wasn't really taking seriously. And I'm sure we'll get to it, but, you know, literally with some of the education that I learned in that. I mean, I signed up for the marketers club as well. And I was running through these training sessions, I was just watching the videos and taking notes. And I started implementing around January and my tick tock account went from about 1000 followers. And right now it's sitting at just under 21,000 followers. So it's grown really, really fast and it's exciting.

Dave:  Yeah, it's exciting. For those of you who have never generated leads online if you have done any network marketing, if you have done any sort of, you know, face to face marketing, sales, business networking, when you start generating leads online. I can remember it felt like magic to me. I thought oh my gosh, I've been running around face to face trying to call you picking up this 500 pound phone. You know, it was wow, that this business was hard for me before I found the internet. And I was unsure if I was actually going to be able to succeed. And when I found the internet, it said that I was 2425 years old. It gave this young ex high school dropout it gave me it gave this guy with no credibility. It gave this guy limited reach. I had a small warm circle so it was I didn't have a lot of people to actually prospect and I and I hadn't earned any of their respect because I was not. I was, you know, recently homeless. I was just getting my life together. You know, so it wasn't like anybody was looking to me for financial advice. So how has the business world in just money making an opportunity opened up to you now that you're learning these internet marketing skills and that you are learning how to become the hunted online rather than the hunter? Because there are multiple levels to this. You know, you get online and at first you're the hunter. Hey, I bet somebody's hunting watching this show right now. Hey, has anybody gotten a private message from anybody while you're actually watching the show? by somebody? What they're doing is they're prospecting you. They're acting like they're going to be friends with you and then eventually there's going to be some probably rather shady business opportunity that comes along. We also have this happen all day every day in our Facebook group. You know, people are messaging people and they literally that's that's their business and it's growing. And so there's that there's this. There's the second phase, there's level one, which is you're offline and you're grinding, you're just calling people and you're knocking on doors, then you come online, you get on Facebook, right and everybody thinks that's internet marketing. Now you can start private messaging, everybody harassing everybody on Facebook, right? And then there is a level where you start to build influence where you no longer are the one who's having to message everybody in your in you no longer have to get blocked by everybody on Facebook because you're that guy or that girl, right? But now you're actually doing what you're doing in a slum which is where you are now hunted. You have people that are now coming after you about what I just said and how powerful it is to continue to learn these skills till you can eventually get to that place to where you are the hunted not the hunter.

Aslam:  Firstly, I can relate to everything you said. You know, I think I had success in that first network marketing company because I did have a certain level of credibility. I was a bank. I was in banking for 18 years prior to leaving in 2019. So I started other businesses so people saw me as someone that was credible and they got started with me and I was that guy who was calling everyone. So I can relate to what you're saying because I just didn't want to lose any money when I got started that first time. So I was dialing the phone, going to people's homes, meeting them in shopping malls. I did all that. And guess what that level two that you are speaking about? When I was the prospector online I did what I literally had. And I still have a spreadsheet that I keep as a reminder, because I used to send 100 Copy and Paste messages a day. Every day I was that guy. I had a script and I would send that out. I kid you not it when 2022 Right now, I was sending these messages out somewhere when I was struggling around 2017 I still have people that are finding those messages right now. Five years later, they find the message. I'm not even with that company anymore. And they're like, what was this all about? And I find it weird.  So it was crazy. I mean, I still get them and I have conversations with these people. And I use that as a story right now and I'm showing people what I used to go through because a lot of people you right people do think that making money online is posting spam messages on social media and saying listen, yes, this cup coming by the cup, the cups or some it's made of plastic or porcelain or whatever. And, but you know when you start learning real marketing skills, because in the current MLM that I'm in I've probably recruited well over 100 people out of those 100 people. Man, I think maybe 95% of those people reached out to me, which was weird. Okay, because I was building an audience before them. And I didn't notice the power or the strength of building an audience, only until I got involved at this level, but nine out of both funnels, and I try my best not to get involved on a very personal level. But I do start out on the affiliate side. Notice that in my case, I have to get involved personally. But I think that's all about the solution as a marketer. That's the evolution as a marketer, you've got to go through that crawling phase. Before you can get to that automated phase. It's necessary.

Dave:  Yeah, and I don't know if automated is the right word, but it's I know exactly what you mean, because we all have to be new and we all have to go through the phase where we both are. Do we sort of describe it like this? And I think you said something to this effect earlier in the show where we'll buy a training like somebody will buy a legendary and maybe like yourself, you've you've You're certainly not a dumb person. You've got some raw sales and marketing skills, but you want to take it to the next level. You want to take it to the next level. However, we all have this thing in us that that sort of says, I don't know if I really want to do that guy might know better, right? And so we'll start the course and then we'll get into it. And then we actually won't implement it. We won't follow all the way through and will default back to what's comfortable. Or what seems like it's easier. And so a lot of times that's where we all become vulnerable for shiny object syndrome. Because once I get into a course or training and I realize oh wow, there's some work I got to do here. If my default thought to that work is maybe I'll hold off on it and try it my way. What I'm really doing is avoiding what I need to go through so I can continue the shiny object, searching for the easy button or the easier, softer way. And that's what happens when people I think get into shiny object syndrome jumping around. But you had mentioned when you first started that you didn't, you didn't take action right away or something you had, did you say that you had started the challenge right away and then you didn't actually start marketing for some months later. Did I hear you say that?

Aslam:  It was something like that. I found it. So I knew just so you know, I knew visionary marketer. I had seen it before. I wasn't sure what it was about but I had seen many other marketers that I know from other programs that have been in so some of the names and I'm like well if they are doing this, you know they are using the splendors it must be something here.

Dave:  Let me clarify my question for you because I want to. I want to make sure that I ask this clearly. When you started, were you hesitant or did you not start using the material or implementing it right away and leave and come back later? Did I hear you say that you came back later? Can you say more about that?

Aslam:  When I came across some of the training ways it showed me that you know tick tock is the way to go. I was avoiding tick tock To be honest, that's what I was avoiding. I didn't want to do tick tock because I viewed it as a good social media platform and I wasn't about to do the dance. That was the whole thing. I got there so that is why I delayed and then I watched. I think I must have watched Matt's Tiktok training in the legendary back office about five times. And I was like I was listening to it in the gym several times and I was like I need to implement this. I need to get over this fear and that's why I only started doing or implementing in January.

Dave:  Okay, so it was a fear of being on video. You didn't want to seem like you were unprofessional or like you're a serious person, right?

Aslam:  Yeah, I wouldn't say it was necessarily a video. I have done a Facebook Live YouTube video before but it was specific to tick tock because I couldn't figure out how I was going to use it because you are right. I mean a former banker of you know, but obviously that's awesome.

Dave:  So I totally understand I get, I did have that mindset that I don't want to be ticked off. Yeah, yeah. So I mean, that was your hesitation, that was your procrastination. And and as a result you you left and in how long was it before you came back and actually watched that video you said that Matt was in?

Aslam:  I watched it several times. I'm talking about November, December last year when I was watching all these videos and going through the 15 day challenge, you know, doing all of that. But I just wasn't sure if I was going to be implementing anything because like I said, you know tick tock was not something that I was excited about. So it was about months I would say and then I implemented.

Dave:  Okay, in what's happened since then, talk to us about what you know, how do you view that time looking back on it, where you were dealing with that fear or that concern of getting on TikTok? Tell us where you're at now, what's happened and what is it like now?

Aslam:  Oh, man. Firstly, I do wish I got started a lot sooner. On TikTok and I wish I found that training a lot sooner because, I mean, I've seen other TikTok training, I just never took the platform seriously. But once I got inside the back office and watched those trainings, I was like, Okay, listen, these guys are saying we should use this. I think I'm gonna pay attention. But it's been amazing. So, like I said my following on tick tock went from firstly 1000 to over close to 21,000 right now. I've had days. It hasn't been consistent, but I've had days where I've generated over 200 leads in a day, which was fine.

Dave:  But normally I define leads to find out how to define a lead because there's a lot of different ways that we can define a lead so how do you define a lead today?

Aslam:  Someone that's opted into my email list. So I had days where I had over 200 people opt into the email list, which was crazy because I had a video that went viral. And I mean, on top of that, this was just sort of a cherry on the top. I mean, just last week, I received a payment for sponsored posts because I've had companies and brands approaching me to do sponsored content and posts for them on TikTok on channel, which was not expected. I was like, wow, I didn't expect this to happen. But I welcome it. Right.

Dave:  Right. That's that's really that's really that's really cool. So, I had a thought about how many leads you generated, how many leads you've generated. Some days you set up to 200 leads and I know a lot of people who pay when they advertise with Facebook ads, or I mean even tick tock ads or Google ads. I mean, I know people who are paying over $5 per lead, you know, though you hear this $5 for a webinar registration. I know people were paying $10. I mean ultimately what they're going to sell on that webinar is hopefully going to make that money back and more. So keep that into consideration. I'm not, you know, I'm describing both the advertising cost as well as what they're going to do with those people. They're going to get them on a webinar and sell to them but I mean, to $3 just driving traffic to a landing page from Facebook ads to $3 a lead $4 A lead is not that's not abnormal. That's not a high cost for you to be so if let's just say we were paying $4 a lead. That's $800 that's $800 in advertising, right that you would normally have to pay to generate 200 Fresh, qualified targeted leads. And we have the ability through these very short form videos and these platforms if we use them properly. We can just go on tick tock and do any type of thing but if we use them properly the way that we train, how to use them. I mean, the ability to generate two red hot leads that would normally cost you $800 And to be able to do that absolutely free. I'm just sorry. I don't think people realize the power of this.

Aslam:  No, they don't. And I wasn't. I don't think I was taking this seriously enough. I came across a Gary Vee video of just not too long ago. I was doing one video a day on tick tock. Then I ramped it up to two and then I saw this Gary Vee video where he said listen, you only got 12 to 18 months more to benefit from this organic growth that you're able to get on tick tock specifically. And he said the number is four days, four days. I have failed at times. But I'm trying to keep up with four days a day now, four to four videos a day. And I don't think that's too much to ask. So like I said, don't get too under these emails. But every day I do get leads. It could be a guide some days or 10 Some days or 20 but for me what's important is the consistency of those leads coming in every single day.

Dave:  You, everybody , all of you would be amazed. You would be amazed at how much money you can make each month with 10 qualified leads a day. You would be amazed most of you could possibly replace your income with 10 Red Hot qualified leads. Now it's all about what you do with those leads. Of course, if I was only getting 10 leads a day, okay. What I would be doing was I would email not only having my email sequence go out but you can guarantee each 10 of those people would be getting a personal email from me. I would be connecting with people. And so I'm not saying that messaging people. Do you remember a slump just a second ago when I was talking about cold messaging people? I don't think emailing and messaging people is bad or it's a waste of time. But there's a big, big difference between messaging. People who didn't ask for your email or your message and messaging people who just opted in and have just recently been watching videos that you shot with just your phone by the way. And when you email them. A lot of times they act like I can't even believe you're emailing me right now. It's almost like a celebrity, even though you have been surprised at how some of the reactions that people have are almost like you're a celebrity, the power of the internet. It's almost like the power of Hollywood people watching you on screen. You folks don't realize how much more authority in posture is in influence. You would have during a change if they reach you first versus you reaching out to them first. Do you agree?

Aslam:  You know, it's so ironic. I don't know. Maybe this was just a coincidence that I got this call today. But you know what? Because I've been getting so many leads. I knew that I'm going to need to connect with these people because a lot of this with my affiliate programs we have been making the sales is we have actually had connections with people in the past and you know, we got to be in my Tiktok is very cold traffic. Just today I sent out an email to my list, where I invited people for a limited amount. I opened up about 18 slots for the month of May for a 15 minute private coaching session with me to get their online business started or just some guidance. And that email hadn't gone out for I would say 20 minutes and I already had like 10 of the spots booked. And one of the people that replied to this actually sent a reply and said you know what? And I think this is so important, especially for anyone watching this. When I sent out an email to this lady that responded to me she said I'm 64 years old, and most online marketers don't think they realize that sometimes they send out all these bulk emails without thinking about the person on the other end. And it just feels like we are numbers so because you sent out this email I don't know if you will respond to me which I did. But thank you for you know, taking this to a personal level and being willing to actually connect with me, you know, on that level. So when I saw that, I was like, wow, you know what? The market email is sort of bombarded so you have to stand out in another way. And unfortunately, this does take time, but I think it's necessary. So absolutely right. You do get that celebrity status, but it's welcome.

Dave:  And there's ways that you can automate that personal touch. You know, I was working with a coaching client, which I don't take coaching clients anymore. Here at legendary we, we I just I don't it's just a time thing. But But I did and one of the coaching clients was Sergio and I shared with him maybe nine months ago or something this this strategy for basically you know, sending out these you know, these personalized emails but doing them in the in an automated form and you know, a lot of it and it's a bit of it is taught inside of the affiliate marketing business blueprint of it really is revolves around this concept of you know, the nine word email that revives dead leads. And, and and basically what it is, is it's an email that you send out that basically just, you know, speaks to somebody like they're a friend instead of like they're a prospect on an email marketing list, like you just said. And so, what I see a lot of people doing with their email marketing is I see them kind of, you know, kind of always talking at people right, always just sending messages with a link to click. And the truth of the matter is, is that that's that's that's that's a good strategy especially as your as your as your list grows, right? But every once in a while it's actually a good idea to send out an email or or, or include in a PS line. Hey, respond back to my email, and let me know what you think about this. Or if you have any questions that you want me to address on the upcoming live I'm going to do tonight at 6pm or whatever whatever. And the reason why is two things. The first reason why is because all of the email providers like Google and Yahoo, if they see your email address, you know, Dave is a legendary marketer, whatever. That's the email address. That you're sending emails from, if there's ever only emails that are going in one direction, they're, they're probably going to put you in the spam folder more, because that's one of the things that Google Yahoo, you know, live, you know, MS or Microsoft or whatever. That's one of the things they look for. Does, does, does from this email address does nothing but things go one way. There's never any two way exchange, because two way exchange would indicate that there's a conversation there's real people. So one of the things that I think is really important to do and you can you can you can write this email, in your automated follow up series. Just do it early in your sequence. So, people get it so people see it early. It might just be something like, Hey, I didn't see any record of you enrolling in the fifth, whatever it is, right? You can, you can, you can replace this section right here with whatever you want. I didn't see any record of you enrolling in blank or in you know, booking your free coaching session. Are you still interested in learning how to blank again, fill in this blank. Okay. Hit me back, right. And then I might just write well, this was Sergio, right, so I just might write Sergio. So now this is something you might know, your email can allow you to put in the first name right, like AWeber, get a response, whatever you can put in somebody's first name there. And so it feels even more personalized. But when you send out an email like this, and you ask for a response back what it does is number one, again, it shows those email providers that you are a real person people are having with you and they're going to inbox you a lot more. That's a big problem that a lot of marketers don't really think about, Gosh, my email marketing is not that effective. Well, maybe it's just getting triggered as spam. Because you're also using words in your email like money or things like that. That might also trigger but this is one of the biggest things that if you want, also, can you do a slum when somebody responds back? Well now all of a sudden, you've got a red hot qualified prospect that if I'm only getting 10 leads a day or even if I'm getting 20-30 or 200. Those who respond back are oftentimes some of my hottest prospects. And if they don't respond back at least they saw me making an effort to make myself available. Islam what comes up for you as I go over some of these thoughts?

Aslam:  I think this idea was gold, you know, just what you mentioned. I was already thinking we're going to put this in my follow up series. In the emails, because I have found and that's why I decided to have this personal connection with people. I have found that you know, my conversion rates haven't been that good. And it's not about converting, right. It's more about connecting and building relationships. So I think what you just showed here is about entrenching that relationship because most leads that come to you anyway from tick tock, for example, are cold people who don't know you from above.

Dave:  They don't and you're absolutely right. It's not about conversion. It's about connection. I love that but it's not about connection. You know, me giving up my life and me having to become this you know, marketer online responding to everybody's messages and I need to quit and that's one of the traps. It's a trap. I see a lot of fresh new marketers fall into, which is okay, I have a video that just went viral. Now I have 100 comments or 1000 comments I need to get lost in the weeds responding to every single person, when instead the most important thing is create those two or three or four more pieces of content that next day and give people more clear calls to action to hey, I'm doing I had such a big response on my most recent video that I'm doing a free training. Go click the link in my bio register for the free training that I'm doing because I'm going to cover everybody's questions. Do you want to know how I make money? You want to know what products I sell? You want to know? I'm going to explain it all and answer all your questions on this live training. So go register right now. If I have a video that goes viral over the next two or three days one to two of my videos that I post are going to be calling out those people in referencing that video. I don't need to get lost in the comments though people I don't need to get lost in every Tom, Dick and Harry who said cool or who said BS or whatever. They don't need to respond to every little thing. As a matter of fact, if you respond to every little thing, it takes away from some of my busy posture. My professional I'm busy because I ‘m really that busy that I got that I'm down in the comments. Do any of you ever see any major celebrities down in the comments of their posts? Rarely. So we have to use when you say you and use the word automated. Automation is an opportunity. But more importantly just we got to work smart. We got to know, it's all about how we use the tools. And you know, it's not so much about what tools we have. It's about how we use the tools and and, you know, social media can use us or we can use it and it's a lot more fun and a lot more profitable when we use it. Versus it using and abusing us. So what is some other advice that you have for new people? What should they look out for? What did they learn from couple of things that you've experienced that you would maybe say to your earlier self that you know now

Aslam:  I think this is one of the most important things to know because I have a bit of a problem. I'm a bit of a student. You know, I study and read a lot and you can get lost in the education system. But I think a better approach is to try and implement as you learn so I've not I've not got a philosophy that the moment I learned something any training. I bought one of the training inside legendary just recently and every single thing that I thought made sense I went and I implemented it as soon as possible because that allows you the learning actually takes place when you implement the learning doesn't really take place that much when you are sitting and watching a video. You know, so when you implement you find out what works and what doesn't work. So I think the main thing is don't procrastinate with education. That you're getting. And then put off the implementation because that's what I did for two months. I was learning these things. And then I had the spear. And I didn't implement it. You know, we could have been not two months, maybe I could have had 40,000 followers by now. You know so yeah, life is best lived in hindsight. So I think that's one of the most important things. And then consistency is vital. You know, take advantage especially of tick tock. I've also been seeing some success. I've got a Facebook group. So I started posting some Facebook reviews and I had one video so far go viral. I don't know why I think it was like 28,000 views. And now what I do is I take every video every day and I multipurpose it . I take off the branding from tick tock and then it goes on Instagram reels, YouTube shorts, Facebook. You know, I'm just making sure that I'm everywhere. And I actually have some guys sign up, come into my Facebook group and you know, you ask questions before someone gets into your group. And one of the guys one of the questions I have is, you know who introduced you to this group? And the guy's response was I saw the ad on Facebook it wasn't really wasn't an ad. But he said I saw the ad on Facebook. So that's working so I bought one of the first things I also bought I have to say this one of the first trainings I bought in legendary when I got started was that your training that omnipresent formula, training, multi purpose, you know, your content creation, that training, I promise you was probably the biggest eye opener for me when it comes to content creation because something I hadn't thought of which you speak about in that training, which was the biggest takeaway for me was that you don't need to come up with your own content. All the great ideas have already been, you know, found. You just need to go and find that information. And then you know, put it out in the world in your own voice you know, under your own branding. And people will basically come towards that. That was one of the biggest things I learned in legendary hands down because I saw it in multiple training sessions. And I don't think people understand the significance of that because that takes away a big issue, which is content creation. Most don't know what to create as content because when you think four videos a day, you're like, oh, man, how do I do four videos a day? I'll do five videos a day.

Dave:  Like I gotta write five, five Hollywood scripts or something for that right?

Aslam: Yeah, so I mean, I go onto YouTube, I go on to Tik Tok. I go on to Instagram. I look at some of the products following other affiliate marketers. I don't copy them. I take the message and then an idea pops in my head and as I know I'm gonna do this and I gotta put that on tick tock. I take a YouTube video that's 15 minutes long, but I like one thing in it and I make that my content for that tick tock video.

Dave:  It's so true. You all do not have to reinvent the wheel. It's all about the delivery. It's all about the delivery. You are not the message You are the messenger. You don't have to come up with the message. You just have to become a messenger. And if you become a messenger you're in the game. But if you don't, you're not in the game. You're just going to live the rest of your life receiving messages from messengers, you know. And every great leader in life was a messenger. Every rich and wealthy person if you look at religious figures, if you look at it back in history, political figures, you look at anybody who made you look at everybody laughs through their own culture and others and you'll see how people didn't really invent information. We as a human species have been doing similar things for a long time. But when you take a complicated idea, and you communicate it in a simple way, or you communicate it in an entertaining way or you communicate it with a unique analogy, like you relate it to something in your life. Now, it's brand new, you've taken an old message and you've made it new with a new messenger. And it's sort of like basketball, but he is coming up with new rules to the game. Nobody's coming up with any new ways to play the game. All the ways have been done. Nobody's doing anything new. As a matter of fact, new players are trying to go back to the basics, you know, play defense and get rebounds. All you gotta do is watch the polls and listen to them. They're not philosophers. They're not like, Oh, yes, I was out on the court and gravity took its course and I threw it up and then all of a sudden, you know, a wheel came and jumped out of the crowd and flipped around and did a Git No it's none of that. It's just hey, we were on the rebound we write it's but it's but it's a new messenger. It's a new person. That's bringing the game to the world. You know, new messengers, new players are playing it with their own unique style. And that makes it exciting. And so the same thing happens with us online. Nobody's going to. I'm never going to say anything that's brand new. Nobody's ever going to stop time and say, Oh, Dave:, that was oh my god, let's watch what you just set in stone. No, it's not that important. I'm just taking what I've learned. Or if I learned something, and then I did it. Now I have my own experience and I'm just simply talking about that, but not a single thing that you or I or anybody else says is going to be a groundbreaking brand new word sentence or idea that should never been heard before. And yeah, that takes a lot of pressure. Because I don't even really have to be creative. If I don't want to. Literally if I need to get started. I can look at other people and simply model there. It's that simple, but you do not need to be a brain rocket scientist, somebody who you don't need to be a Hollywood writer, writing and storyboarding out scripts and ideas for your videos. No, just getting on camera and talking about shit can help people be valuable. Pass along ideas that you heard, there should have been 50 to 100 things that anybody could have taken away from this conversation and have four videos for the next four days. It's all about listening and saying, Oh, I can, I want to pass that along. And I want to add one other thing to something that you said. Not only when you learn something, should you implement it right away, because that's the best way to learn something but you should teach it to somebody else. Because the best way to learn it or the best way to learn it is actually to explain it and teach it to somebody else. Do you agree with that?

Aslam:  100% 100% you know one of the earliest online trainings, one of my coaches told me because I was I had a fear I don't want to do videos because I'm like, What do I know that I could repeat people and he said to me, remember, every third grader wants to be like a fourth grader. So just teach the person one step behind you something new that you may have learned today, and then love you for that forever because the third grader is not looking at the guy in 12th grade and saying I want to be like him. He's like, I want to be like the guy in the grade above me. How and that's where people want to be they just, you know if you can just take people along on that. journey with you with every little thing that you learn. Automatically. They start resonating with you and they relate to you a lot better. There was another training that I watched while I was watching in the marketers club in the legendary marketers club. And one of the videos, one of the guys you interviewed, said something very, very similar. He said, You know, when we were driving fancy cars, and no one was relating to us, people couldn't relate to us, because they were seeing these painted houses and fancy cars and they're like, Well, I don't have any of that. So I can't be successful. But when they took all of that away and they started speaking about the daily grind and things like going through, they started making more sales. Why? Because now people could relate to them a lot better. So the less you know, the more you know, the less you know, you know because you actually know something that someone else doesn't know and you don't you know when you know they say that what's given us or what we already possess, we never value. So value the education that you already possess, and teach it to someone else because that's also how you're going to learn and become better.

Dave:  Yeah. I couldn't agree more. And I've experienced everything that you're that you're talking about in it. I also when you said the more the more you know, the less you know, I really know what you mean by that because the more someone learns as a marketer and an entrepreneur, the more difficult it is to connect with that brand new person because now the more you learn, the more times we start speaking over people's heads. And one of the best skills that any of you will ever learn is how to dumb things down. And I know that sounds weird, like why would I want to dumb things down? It's not that you want to sound dumb, but it's not really that you want to sound smart. Because if you sound like a frickin genius, then the people who are listening to you are gonna go, this guy's a genius. I'm not a genius. I probably can't do this. But they look at you and they can relate. And they can identify and they say hey, I get what this person's talking about. He's he you ever heard ever heard somebody describe somebody as down to earth. He's really down to earth. You know what that means? It means he speaks in plain language. He doesn't use big words. He doesn't try to speak over my head. And the best influencers in the world are not the people that you see on Instagram with 100,000 followers there. A lot of those people are broke. It's people who really know how to, you know, work and connect with people. Just speaking in plain language. You know, a lot of those people are CEOs of companies, a lot of those types of people are very wealthy. You know, a lot of them are not on social media. But the real influencers, the real people who are making money. I've done fairly well. Russell Brunson has made a ton of money, you know, there's a few other people that I can, I can say, have done really well. I know they've made 10s of millions of dollars in the online space. Man, they're really smart people. They really, really focus on keeping the things that they say in their videos and their sales letters and so forth. Really, really simple and easy to understand. And I don't know who it was that said this quote, but it was somebody that said the market is not somebody who can make simple things complicated. It's somebody who can make complicated things simple. And so my question to all of you, as you've listened to this today is, you know, how can you go out be the messenger instead of trying to invent the message? And then how can you? How can you communicate that people understand it? Because the more that you try to, you know, act or try to sound smarter than you are? It's futile. It's worthless to do that. What instead everybody should focus on as being the messenger in keeping it so dang simple. And just trying to like I love I love that analogy of the fourth and the third grader no third grader wants to be a ninth grader. They just want to be a fourth grader. So each and every one of us can teach somebody. All you have to do is really teach them how to take the next step. How do they take the next step? You don't need to teach them how to take the step that's 10 steps down the road. Just take them out, teach them how to take the next step in what most of our content should be if we're in the make-money online space, but also really in any industry we should be marketing to the people who want to get started. Not people who have already gotten started. The biggest thing that most of us are trying to get people to take is to get started. That's why I always talk about inspiration stories. You hear me every day on this wakeup show, asking people what would it be? You got started. You notice I don't talk about a lot of technical stuff, because it's unnecessary. And quite frankly, that's the 10th step. Most people haven't taken that first step. So my job really is to inspire them to get started. What do they need to know to get started? Well, they need to know that. There's others who are like them that have done it. They need to know that it's real, they need to know that it's there's there's there's payoff with the risk that they can earn that there's earning potential here with these skills. You know, they need to think that it's a scam. They need to know everything. I know that people need to know those things before they need to know all this complicated stuff about funnels and everything else. They need to take that first step. And that's actually rather simple. I'll talk about if we just keep it focused and simple on those pieces. Instead of trying to go on live streams. Go live and do heavy technical training in any of our content. It's unnecessary. And what it does is creates more questions for people because you're giving them step 10. When again, they need step one. How do I get started? Do you agree with that?

Aslam:  No, that's 100% You know, people get confused. It's information overload. They bombarded every single day. You know, so the simpler we can get and, and that's what gets people started eventually. You know, a lot of the people that you're going to find, especially in this space, when you speak about online business, online marketing, they think about highly tech. They think they need to become coding. They don't understand what an online marketer stands for. So what videos I did on Tik Tok. I sort of knew it was going to do well, but it was a video where I just spoke something about the fact that I was a banker. And I had people reply, they were like, I'm also a banker. How do I get out? How did you get out? You know, so that story. They know they say Baxter tells stories to sell. You know when you can tell stories if you're looking for a way to dumb it down. That's what I found personally, that that's what works for me. Because I find if I become too technical people sort of switch off because I'm speaking to that logical brain that understands what I'm speaking about. But when I tell a story, I relate to them a story as an example, they understand it better. And I speak about the pain that I experienced. That connection is almost instantaneous, you know, so I did a live training several months ago, we had to stand on stage and I told personal stories, and every person that came, it was not because of the technical stuff. It was all the stories that were being shared from the stage. And they said, I could relate. I went through the same struggles you went through. So when you want to relate to people and sell more, tell them more stories, because that's gonna dumb it down as much as possible. Nothing. Nothing is simpler than a story Dave, I'm not sure if it's just me. You muted I think yeah,

Dave:  sorry. I was muted. We listen to stories as young children so we're prepared and programmed to listen to stories from a really really young age. Man, these, these, these steps that you're given away are really really, they're simple, but they're powerful. And I I hope that those of you listening can really take it away today. The power of keeping things simple. The power of the dynamics versus the mechanics, dynamics are and I've been saying this for a long time, they are the stories and they are learning how to tell they are you know, learning how to tease and tickle somebody's you know, their emotions Well, while engaging them intellectually. You know, I can't just tell stories the entire time in a sales video I have to make an offer and it has to make sense so that the rabbit hole goes very deep in terms of how much we can learn and how we can use these skills to make money but it all starts with each one of us learning how to just either get in front of a camera or sit down in front of a blank piece of paper and create an ad. You know, ultimately what we're doing in great ads is funny. Great ads tell me you just sit down on your TV. Maybe we've all been watching too much Netflix and we haven't seen a good commercial in a long time. But sometimes you gotta sit down and just watch a good old fashioned commercial. Sometimes you gotta go through, you know, good old fashioned advertising and sit down for 50 years and look at the consistency and the simplicity of their messaging. And remember that it's, you know, complicated ideas don't scale, simple ideas scale. And so your message has to be simple. It has to be easier to test. Be easy to comprehend. Nobody wants to think too hard. To make it easy for people I always ask people who work closely around me. I say How easy do you make it for people to give you money? Do you make it really hard I see. Make it incredibly hard for people to give them money. You know they're in business and it's like I gotta jump through hoops to come give on money. I gotta. I'm the customer if a business has not made it so simple. That is all I have to do. I don't have to think I just have to reach from my wallet. to click a link on my phone or in my email and it's because I don't want to do any of the work as a consumer. If I'm buying, if I'm paying, if it's hard I'm also going to leave the page. So How easy do you make it for people to give you money? If you're if you've made difficult by always talking about complicated things or you know, trying to be too smart or overcomplicate this well, you know, you're probably not going to make a lot of money because you're making it hard for people to people know how to get ahold of you if they want to if they want to give you money. What if somebody wants to buy but they're having an issue on the checkout page? Do they? Is there a way they can quickly respond to an email in your inbox? Did you tell them David, your address? Right? I don't know. Just and I relate that sometimes to this to our advisors here. Sometimes we have people that want to buy our programs. And their email and customer support is Hey, John, you haven't made it very easy for this person to know how to get a hold of you because they're there. They need money, and they don't know how to get a hold of you. Right. So, you know another part of this game is how easy we make it for people to give us money and all of it goes around really just simple messaging, simple stories, simple tips, and then clear call to action. And then when somebody clicks that link and lands on your landing page, make it crystal clear every step of the way. Ask yourself if I was the person going through this, would any of this be confused? Would any part of this be confusing? And it's one of the reasons why I don't like to put multiple offers inside of an email or multiple things. I saw these emails and got 50 links. It means tick tock, follow me on Instagram. If you can get a human being to click on one link, and do one thing from an email you're doing good. So don't don't ask the person to do 50 things. That's the other way that we make it simple for customers. Ask somebody to do things that are hard. Don't ask somebody to do things that you don't want to do. I don't want to click 50 links and follow you on 50 platforms. I don't have time for that right now. Right? But I have time to click one link and watch a quick video. Right, something simple. Islam thank you so much. I can talk marketing all day but I actually have to get in my vehicle. I'm going to drive to Orlando. We're gonna host a mastermind this weekend. I gotta stop talking. I shouldn't have been talking this month because I need to have some voice for this weekend. But we're going to be in Orlando. Stop talking now. A salaam you need to stop talking because you've given way too much away. This morning. That's what you do, right?

Aslam:  Yeah, I'm a bit of a teacher so I love teaching people stuff every time I watch knows that every time I love something she knows she's about to learn something because I'm going to be talking

Dave:  Take care of yourself. My friend will come back and see us again in the future. All right, and keep up the good work, buddy. All right, my friends. You all have had a fantastic day. Yeah, I'll see you guys at the mastermind who are coming. I'm really excited that they're going to stop talking though. So I have a voice and we are going to be going live tomorrow morning as well from the mansion in Orlando. Do not miss that. Thanks Islam for a wonderful episode. Go and follow him, show him some support and get on out of here. Have a fantastic day be Legendary. See you tomorrow. Peace.

The Key To Growing A Following On TikTok

Below is the transcription for this episode:

Below is the transcription for this episode:

Matt:  Good morning, everybody. Happy Wednesday, it's May 11. We are live. This is not a pre-recording Wednesday, May 11, we go live every single day, Monday through Friday at 10am. Eastern. You can get text message reminders like every single day that we go live Monday through Friday. We send out a little text message that just says, Hey, by the way, we're alive. Join us. And it's a great way to get just a little tiny dose of inspiration. And also, the really cool part is you can hear a story from somebody who's actually making it work right now. So it's not outdated stuff. It's not stuff that was, you know, working a couple months ago or anything like that. It's actually working right now, for real people like you. So these could be people from any niche, any industry that could be affiliates of ours, it could be not, it's kind of a random bag. But if you do know somebody that you would like to be featured on the show, or if you yourself would like to be featured on the show, you can always go to legendary marketer.com/featured. I think currently right now we've got about three to four weeks, maybe a little bit longer. Wait time to be on the show, something like that. But we're always looking for new people. And we always love to tell stories of people that maybe we haven't heard of, or maybe we weren't able to get in touch or something. So always welcome to fill that out for us legendary marketer.com/featured. And you don't have to be a millionaire. You don't have to get Jillian air. It's totally cool. We have lots of different people who have earned lots of different amounts of money on our show. So you know, we'd love to feature you or somebody that you suggest. All right. Joining us live today. If you could all give us a round like a big hand clap emoji. And welcome in. I think he's from New York. We're going to find out. Let's bring him in. Hassan, what's up?

Hassan:  Hey, what's up, everyone. Calling you guys from Brooklyn, New York. Born and raised.

Matt:  Cool. All right, apparently.

Hassan:  I'm actually 20 years old. I usually tell myself I look like 16 anywhere. But I'm 20

Matt:  So tell us a little bit about you. So pre med students are working through school and also starting some sort of online biz. You've got like what, I don't know. 27,000 to almost 28,000 followers on social media. Well tell us. Yeah, tell us a little bit about you, man. What's your journey been like to get here,

Hassan:  Man, my life's been like, honestly, amazing. I'm grateful for every part of it. So like, basically, to be here at 20 to basically find something like this. I grew up in New York and was born in Brooklyn. I told you I lived there until 16. And then my parents were like, Guys, we're going to Massachusetts. We're gonna live with my sister and go to college. So we all went up to Massachusetts. We sat there for a year and made new friends and my older cousin over there that's like six years older than me. He's like a huge figure to me, you know, a huge inspiration he has. It was like he was all part of my mindset shift. That's very important. I would say your mindset is everything in life will take you very far if you let it. So I lived over there then my parents actually stayed there for a couple months. And then they came back to New York and I told them hey, I'm not going back to New York. I'm gonna stay over here. They bought a house there so I'm gonna stay in this house alone. I'm gonna live in a safe like when I finished high school over here and already made some friends. I'm living like my cousin. Everything's great. I finally started going out like doing things. I'm getting older. So it was just like a lot of maturing for me. So I lived there by myself. My parents left me with, like a nice suburban house. I was 16 and a half. A few years ago, I just got my permit. So you know, you can already imagine how like, like, when I was doing but so I lived there and then I came back to Brooklyn. For my freshman year of college. I'm doing pre med now. I've been doing, I mean, my junior year right now, but going into my senior year, that's been great. It's very, very hard. Anyone that's ever done it. I know, there's a lot of nurses in this new dawn. See, that's what like really, really got me inspired. Personally, I've seen people in the medical field like wow, like, to me, like my dream for a long time was to go be a doctor. That's my goal. But then to see a lot of people in the medical field actually turning away from that hearing the widespread hearing my whole life with the medical field about the debt and not being paid enough in the stressful hours and stressful life. So it got me thinking about what I want to do. And then one day, I came across a legendary marketer, I forgot exactly who it was. But it was like it was a real person speaking to you, and it's a real person telling you like, exactly like, the things you want in life that they're being able to do from putting time and, you know, like really consistency to an online business. And in today's world, like, Who wouldn't want to do that, especially when you're young, like, honestly, I would love to travel, you know, buy a couple Airbnbs go live in I'm a little bit a couple of different countries, that's like the golden line, just get to travel the world. So I think that's the biggest thing for me. That's my goal and try to achieve it through legendary.

Matt:  So you're, that's cool, man. So you're, you're pre med student currently, how far along in that are you?

Hassan:  So first, I'm gonna have to get my biology degree, because my Bachelor's my first four years, and then I have to apply to go to med school. I gotta take my MCAT in August. So I have to apply to med school. And then that's another four years. So we're eight years already. And then I have to apply to a hospital to work residency, which is basically like training, but they pay you for it. It's like maybe like, get like 6070 grand a year. I'd like your natural salaries, whatever you're doing, and you're gonna go the extra for probably like 400 grand a year. Yeah, that's all the debt and everything. I'm not sure if it's worth it, all the stress all the time you put into studying, I still love to do it. But it might be something I try to pursue later in life when I like, building my financial life up a little more. Because I don't want to

Matt:  What's the driver behind that? I mean, what got you interested in it because I would say most kids who got to 16 and had their own house, and we're living on their own? to it. It's surprising to me that you'd be like, Yeah, I'm gonna, I'm gonna be a pre med student.

Hassan:  Okay, so basically, it's, it's definitely my parents talking into my ears my whole life. My oldest sister's a pharmacist, she's 26. My other sister is a nurse. She was working on COVID shots and everything. She's still specializing in something else in that school. So personally, I always like to, I think naturally, I like to try to one up my sisters, my siblings and everything we've ever always done. I'm extremely competitive with them naturally. So it's like, pharmacists, you're a nurse. And so I'm gonna go out there. Like, I fell in love with it. Because I was competitive with my siblings, I always looked into it. I fell in love with medicine, with biology, with something I always love, like understanding the basic building blocks of life. That was interesting, naturally, but making money on the internet was something that, honestly, took a beautiful natural spot in my heart.

Matt:  So when defined legendary, how long ago I

Hassan:  found legendary last year in I think, April or May.

Matt:  Okay, wow. So like a year ago? Yeah. So what? And then what's your journey been like from basically last April until this April, but last 12 months? What is that been like in terms of implementing and learning and growing

Hassan:  So last April was, I'd say, like a pretty busy time in my life. Since COVID, was hitting everything. I actually went back to Massachusetts and I rented out an apartment for a year and I lived there with my girlfriend. So I was alone again, I just love being alone. Yeah, like there's something about it. So around April, it was just like it was getting warm outside. It's like I love being outside and it was like, I'm ready to put something legendary to my life, but I wasn't really ready to dive into it wholeheartedly like I did. I think I believe J back or not even January. I think at the end of February is when I really like Dove Dove in. Wow, that last year

Matt:  When you purchased the challenge and purchased the blueprints and dove in and stuff, there was a big delay. So what I mean when you decide to come back to it, when you decided to come back to it? Did you like what reminded you have legendary that's that's like wow, 

Hassan:  never even left my brain. I'm telling you I would think about it when I woke up and like to think of it when I went to sleep. It was something everyday like it just kind of depressed me a little bit. I wasn't putting my time into it because I I looked into the training and I watched every single blueprint when I bought it and I got bought in and just through the site. Like I watched everything I did. And I was like, Okay, I'm gonna do this when I can dive in. So like, and then basically, the summer went by and I went and I went to Lebanon. I'm Lebanese, so I was visiting family and stuff over there. I have grandma, she's very old. So I was visiting family and towards the end of the summer and then school started and it was extremely busy just diving in because I came back to live in New York and just shifted and moved and all that stuff was just kind of a lot. I never went into legend, but it wasn't something that I ever stopped thinking about. It was something like every day I had to like, Okay, what am I gonna start this? How am I going to start this? I need to get myself together. Because school was never enough for me. Like even being in school. It was like, like, I knew I could be doing something more, you know. So like, that's what it's like. And I was like, Okay, enough is enough. I need to start.

Matt:  Yeah, cool, man. That's awesome. And it's already really, like, good for you.

Hassan:  And good for your business. Yeah, they have. They've been amazing. And honestly, it's like, the last 30 days, it's like, every month. It's just, like, a new series of accomplishments that you just never met. And it's like, wow, I can't imagine getting better than this. And then it does. And it does. It's just always like a ladder. You just keep climbing that sort of like, I feel like it's amazing. And with that you just keep learning to. It's just, it's great. It's like a great platform, especially with these lives every morning and talking to someone who learned something every single day from every single person. It's never, it's always there's always something for you to learn.

Matt:  So when you started creating content, was that like, was that new for you? Was that like something you've done before? Are you just on Tik Tok? Are you on other platforms?

Hassan:  So I'm actually only like on creating on Tiktok nice are done before like even on Instagram and Snapchat like my personal life I like I don't even like I post the picture by like every six, seven months just like update my people have fallen like and I wouldn't do it. But it's never social media has ever been something that was really big to like, a person that to create on but I would definitely like definitely swiping on Tiktok by like three, four hours a day already just in between, like free time. Yeah, I was never like a creator. But when I started creating, it's so fun. Honestly, it's really it's, it's just you find it fun.

Matt:  Was it easy or like hard or

Hassan:  At first? It's not hard, but with anything like you need to learn and you need to take a trip a couple times. You're like okay, like if I go watch like the first 10 videos I make now like you know, I might laugh a little bit like this looks a little weird. But it's funny. Is it something you learned from and I leave them up so other people can go watch and look at them to maybe publicly say things like go watch my most recent go watch the first one. I love it. 

Matt: when did you start this channel

Hassan:  So I started it in I think January when I was on vacation. I went to St Lucia with my girlfriend and I went to the Bahamas in February. In between that I was making high two videos a day five skip a day take a break that is let me tell you everyone breaks will honestly kill you. Consistency is everything like you'll make if you're a content creator, like whatever you're doing, no matter what it is talking about creating, content creating. Like if you are gonna put a little rust on the engine if you know what I mean. It's like when everything is like doing something it's part of your daily life it gets not only easier but like you pick up things a lot easier it is very nice to keep things like grinding.

Matt:  Yeah, totally totally. Man. I just feel so powerful. It's just so powerful. We're living in this weird age, man. I mean, just for some context. When I got started I was like 20 and at the time really all that you could do to make money or generate leads was just to create a blog and hope that over like multiple, multiple months you started ranking on Google for something right? And or you could pay for Google ads or you could make the virality piece of social media right now for somebody to start a channel and you know, in their first year online, just start making 1000s of dollars. Have people in less than a year made six figures online? Mostly.

Hassan:  They're my idols. And that's very important. You need to like, Oh, you guys watch and learn from is extremely important, and that legendary really had the best people. I swear, it's amazing.

Matt:  There they are. And just as a disclaimer, I, you know, I said that people have done that, that's not super common. And I'm not going to, you know, say anything more about that. But other than that, those types of results are not typical. And people watching this should not expect that but, but to be totally transparent. I've just been shocked watching that. Like,

Hassan:  It's crazy. It's crazy. Fire. It's not even like something that's luck, either. Like, it's from consistency and hard work, and you see them like, I go back and see their posts, like from a year ago, and I see where they started. And they really started as everyone else asking everyone the thing that things like people make all like stupid, basic questions, but everyone starts somewhere. And that's like, what's really important you guys all started step one, everyone starts at zero. And like, even a week, you start to feel amazing what you accomplish, and you get addicted to that feeling of accomplishment. And that's what I've noticed. It's it you never ever, like stop, like being addicted to that feeling. So identify it and just keep doing the things that make you get that feeling, keep working towards a better you know, yeah, that's cool. Sal by tik tok, I really dove in, like posting content. When I got back from the Bahamas at the end of February, when I had probably at that point, maybe like 700 followers from like the previous two months of you know, just, I call it inconsistency compared to what I'm doing now. So now I post probably like 10 times a day. I try to not take breaks. I took a break last weekend. And honestly, it did hurt my count like I was climbing, climbing, climbing, then taking that to take a break. You think it's not going to hurt you? And it does. It really slows everything down. But then everything started to pick up again. Just dive back into the consistency thankfully. Yeah, since the end of February to now I've gained what like 25/26/27,000 followers from being consistent. Can't be mad. Yeah. I've seen other people get way more. And I've seen other people get way less, you know, you just have to be consistent. I've always seen that with consistency. It's always people gaining more followers and providing value is the most important thing.

Matt:  Yeah, right. And by value, what do you mean?

Hassan:  So by value, I think it's basically like on the internet. It's not necessarily driving traffic to your specific product. But what's really successful is just helping people out, like on like, giving people let's say, side hustle ideas or showing them that easier way to do something online. It drives people to your page, knowing that you're a knowledgeable person, they can trust you to give valid information. That's what really, it's about building yourself as a brand.

Matt:  That's cool. You know what's cool, too, is I noticed that you took one of your videos, your most watched video and you reposted it to your channel again. Six times.Yeah, you, you Oh, yeah, you're right. I only saw the first time.

Hassan:  Cool. Tiktok stopped pushing, I stopped posting. But like, it's not like getting the same people every single time if there's new people coming into your account. So like, no one's gonna really be mad at you for reposting a video. It's like, I'm sorry. I don't have to do anything except repost it like it is.

Matt:  And isn't it funny that if you think about it from a consumer's lens, when you're scrolling through tik tok. You know, there's times where you see the same video twice. And it doesn't occur to you as a consumer like, oh, he probably reposted that to get onwards. Right? Refiltering through the algorithm. Right? And that's us as marketers are the only people who would be like, Oh, what a loser he's reposting. No one else thinks that. And for everybody who's unfamiliar with what we're talking about, basically. He posted a video on his tic tok. It got 300,000 views. And he said, You know what, like, what if I just took that and posted it again. And what happens is, if you've got this, you've got this core group of your followers, and they're going to show it to them first. But then they're also going to just blast it out to the mass public. And they're going to share it with a lot of people on your page. And that's where it gets really cool if you start to go viral. You start to get a lot of likes and all those people every time you read a Post that they ‘re just hitting a bunch of brand new people, though it's all a brand new audience seeing a video that he did that five times with this video, which is super cool. Yeah, it was great. So when you're posting and creating content, like do you have a schedule you stick to do you have

Hassan:  I used to and then I forgot who it was, someone in the affiliate group, they posted this long, like really helpful tips. Like they said, like, a lot of people were saying, like, it really doesn't matter what time you post, and I honestly stopped caring. Just when I was posting 10 times a day, I was posting pretty much like, four in the morning, three in the afternoon for the evening, five in the evening. So it wasn't like I wasn't really strict with the times. I was more strict with putting out the content. They're like spread out through the day as well as I can think that's what's most important. You shouldn't really be based on the hate for pm, I got put up these videos. I think it's actually better than the algorithm if you're posting like four videos straight out of your drafts that one second that didn't really work out for me. Right? But do good. And like usually the first one I posted out of the draft, so I was like, I'm not gonna do this anymore. It's not really helping me.

Matt:  Yeah, you got to spread those things out. That's for sure. I mean, there's nothing, there's nothing that AI or an algorithm reads as fake or phony. Nothing like that is like four or five videos getting posted all at once, right at the same time. And then also, I mean, if you think about when you go online, and you make a post, and like generally speaking humans, when they're making posts, they're posting about they're, they're making posts, sort of spur of the moment, right, you can obviously keep drafts, but they're making posts for the moment. And when an AI algorithm like tik tok sees, and why is this guy posting, like, you know, five or six videos all at once?

Hassan:  It's a little alarming. Exactly. Yeah.

Matt:  So what's the plan now? I mean, what's the plan for the future? And you're obviously working on school, but you also got this business going last month, you've exploded? What's your day to day look? Like? What's your sort of mode of operation? Still doing 10 pieces A day? 

Hassan:  Um, yeah, I am. And honestly, it does not take that long. To make videos, it takes like a good two hours, like total in the day, and everything else is just pretty much doing whatever I feel like doing. I stopped like four months ago. Okay. All right. I have saved up the most money from working clothes. I pretty much hang out over here. My friend's backyard. It's a great setup, we got a ping pong table with the pool usually

Matt:  have a heated pool because up in the northeast, that’s got to be cold. 

Hassan:  90 degrees there right now. So it's been great. And honestly, digital marketing has given me that like, like, sitting at home on Save Money is a different story. But being able to accomplish something at home and learn things and have something that really makes you feel good about yourself. And standing behind an amazing product. There's like nothing I could really ask for like anything better I could have asked for at this age, honestly, I've looked in stocks, I looked at setting up a Shopify store like it was not a good kind of screwed over. So like before going into legendary, I was really skeptical, extremely skeptical, like probably every other person on the internet. But you do your research, you look into people that have done it. Like the products, they're the information. They're just like, you need to implement it. Your mindset of like, honestly, the poor mindset as it's true. And it's like you don't realize it's true until you try to find a way out of it.

Matt:  Totally, man, totally. Well, that's cool. And for I'll give you this morning for everybody who's here for everybody who's new for anybody who's like 10 pieces of content a day. This is crazy. Is this really possible? What would you tell those people?

Hassan:  It's really not bad. And the more you do it, the easier and quicker it gets. And I am even about it being quick. I'm telling you, it's fun. It's honestly fun, real people talk to you. They talk to real people, you help them out. You meet some of me pepsin like you're amazing stories. There's like so many other things besides money and it goes into it. It's an amazing business to be in. I recommend it to everyone and the content is not something that should be stopping you at all. And I've seen people doing this without showing their face and they've been successful.

Matt:  A lot of people, a lot of people Yeah. Well cool, man. Thanks for taking the time out of your day to come on. I'm really excited about what you're doing and you're crushing it. You're really crushing. So congrats on that. That's super cool dude, I am very grateful for you. I'll put up your Is this the right place for people to find you? Yeah, that's awesome. Well thanks for coming on the show man

Hassan:  I appreciate it

Matt:  Alright guys, we've got Hassan on Tik Tok @simplyaffiliate hey go give him a follow and Cheese Louise 10 pieces of content crazy go give him a follow and let him know Hey, I found you on wake up legendary and and like his video comment on his blow his channel up and yeah, thanks again sign for go get some ideas for content and and stock his profile a little bit for ideas on how he's been able to create such a huge following so fast. We will be back here tomorrow. Same time, same as 10am. Friday we'll be joining you live from the mastermind. So make a note, set a reminder on your phone, Siri , tell Alexa, whatever that you need to tune in on Friday. We'll be joining you from a big mansion in Florida. And then same thing on Monday as well. So rain, sleet, hail. Snow doesn't matter. We're here at 10am Eastern every single Monday through Friday. See you guys, peace.

How To Hold Yourself Accountable For Your Business

Below is the transcription for this episode:

Dave:  Hey, what's going on my friends? This is Dave Sharpe and welcome to Wake Up Legendary. Yet again, we have someone that has gone through our education and is here to talk about her experience. And she shared her age with us as we've posted here on the headline she's 62 she's kicked procrastination to the curb, and now has a successful side hustle, but I'm even going to challenge her to say she has a successful business. Jamie, welcome to the show.

Jamie:  Thanks, Dave. Good morning. 

Dave:  Perfect. Okay, how are you? You look wonderful in your background. It looks cozy there and looks wonderful. So where are you calling in from Jamie?

Jamie:  Well, I am outside of Dallas Fort Worth, actually between two little towns. That Venus Texas, okay. Okay. The planet little tiny town between Venus and Microtex is right out here in the middle of nowhere,

Dave:  Just as long as it's not, you know, it's not that other planet, right between Venus and Pluto. Right. So, tell us, tell us. What brought you to our world and I'm assuming that you know, you are not an internet marketer. You are not a digital entrepreneur and I don't know how you have ever done anything like this in any way, shape or form before? Tell us what led you to us?

Jamie:  Okay, so, you know, when we came home from the pandemic, I'd been in the corporate world for 40 years. And so when I came home from the pandemic we started scrolling on tik tok and I was like, Oh, look at these people who are following people and watching them become successful. And so I knew I was gonna get ready to retire because I thought oh my gosh, I love working from home. I don't want to ever go back to the office. I'm sick of nine to five. I'd never done it. I've done MLMs a lot of MLMs but I've never done anything online. And I'm like, but I'm watching these people do it. And I came across something about side hustles because I knew when I retired I was gonna need some extra income. So I thought okay, side hustle. These are great. And so I started just looking at different side hustles which led me to the course. And I was like, Oh my gosh, this is how they do it. I had skills, you know, got 40 years of corporate experience and I found out this education that I got, allows me the ability to take my skills and incorporate them into an online business. Yes, it is a business because I do treat it as one even though it's a part time business right now. But I so I that was in October actually took the form in the decade a day, July 1, okay. And I didn't do anything with it until October 13. I was this close. Like, when I was like no, you're gonna do it. I have a lot of freelancers in my family and they encouraged me they're like, What do you have to lose? Give it six months a year, and then see what happens. And there's so many times along the way. It's just like you, you'll talk about. You have that valley of despair when you're sitting at 500 followers for 30 days and no leads. But I didn't give up. I kept going. And then I started getting it but then I changed the way that I do things. I started doing it my way using my own voice and instead of trying to copy these people that are making five figures and have done it for a long time. So let's take a step back. Right. And I don't post every day. I don't post because it's too much pressure for me. I'm sorry. I don't want to work that hard. I'm done working hard. That's what I love about this is you have a card, right? Yeah, that's a lot, I mean, five figures a month and yes, you do. You do have to work hard, but you want a great side hustle, steady little income or, you know, four figures a month. So go with that. So nothing

Dave:  Well that's wonderful and welcome to our community and and you know, it's incredible, you know, how many different walks of life people can come from to ultimately end up here thinking that it's really cool. I mean, I'm always kind of blown away by that because you know, I think that's cool, you know, because I think what we're doing here is really cool. And sometimes, you know, well, when somebody really gets it and it's like yeah, but yeah, I've done lots of MLMs before I've of course had legitimate jobs. This is really cool. There's the you know, you don't have to go in, to recruit friends and family. You learn real skills. that quite frankly if you had to completely pivot tomorrow in say You know what, oh my gosh, all this whatever I'm promoting today disappears. Now all of a sudden, Oh gosh, I'm gonna go. You know, somebody is holding a gun to my head and saying you must take your corporate experience and package it into a valuable training course that you can sell. If somebody held a gun to your head, you now have the skills to be able to do that. If you had to do that. Or if of course you want to do that.

Jamie:  If nobody and I do want you to know, I haven't even I mean, I'm only doing this for six months, a little over six months. I haven't even scratched the surface of all the other business opportunities that are available. You know, my brother's an artist and I want to help him create a digital course. An online course I was like you could do this. And so there's so much it's cheaper. I tell people all the time. It's cheaper than a semester of college. You can get an education that can lead you to so many opportunities. And it's less than a semester of college. I even made a Tik Tok video about it and showed some numbers.

Dave:  Do you have a degree?

Jamie:  I do have a degree. I didn't get it till I was 46 years old.

Dave:  do you have a bachelor's, a masters

Jamie:  bachelors in business? That's enough for me.

Dave: It's a lot more credible coming from you than it is coming from me. Because you actually have a degree I don't have a degree. So that's why I asked that question. I mean, I'm not I know my lane and coming from you. You know, everybody hears that? That's somebody who went to college and who has a degree and that's a powerful statement. I do feel a little bit guilty when somebody like, I've had a lot of young, we've had a lot of younger people who've come on and I've talked to them and of course they're in our community, but I'll talk to him on the show. And, and, you know, they'll be like, Yeah, I'm like halfway into my college but I want to drop out and I want to do this, but part of me is like, I know, I get it. Like, I understand why you want to do that. And I was like oh, you know, like, I hope their parents don't. But anyways, they're adults so it doesn't matter. I mean, they're at this point, these people are 19/20/21 years old. But in many ways, I'm actually grateful that my parents didn't go into massive debt or something to put me through college. And then I ended up not using it not saying it's not a valuable experience, but man, I some days. Thank God that I was a high school dropout. And didn’t make me go down that path of almost, you know, if we think about it, I know this is dramatic, but it's almost like a conveyor belt of human beings that are just getting pumped from high school into, you know, Junior community and university colleges all over the country. And it's sort of a system right. And and there's a lot of profit in IT people that that money greenbacks

Jamie:  Yeah. Did make you a good little citizen and don't get a nice little corporate job and put in your taxes.

Dave:  They pay some taxes, you know, because I'm almost in a way thankful that I didn't, that I don't have to, that I don't have to reverse a lot of that stuff. That is so what I'd like to ask you is, like can you give to people? What is different from being an employee to being an entrepreneur in your eyes, and what advice can you give to people about how you have to show up differently?

Jamie:  Well, you've got to show no one's going to tell you what to do. I find that with a lot of people, when they want to say they want to do this, they want someone to tell them what they want to be as an employee. You're not an employee. It is a business and this is your business. You know, one of my mentors said to me We were talking about posting because I really don't like posting two to three times a day. I’ll post two to three times a week, let alone two, three times a day. And so she said at the end of the day, it's your business and you could do whatever you want to and that was my epiphany. And so I did. Listen, social media is a gigantic pie and you can carve out your slice of it any way you want to, but only you can do that, your skills and your uniqueness. So you need to find out what your skills are. If you don't have skills you need to get some skills and how you can parlay that online, because it's a huge, huge online world out there and there's room for everybody to do it however they want to. I would say don't quit. I would say make more than one channel. I have lots of channels.

Dave:  Three different Tik Tok accounts. We're gonna we're gonna show one here and he recommends you have three. Yeah. So to say more about that,

Jamie:  Well, this particular channel was really slow to grow and I got frustrated. And so I was talking to someone that might just make another channel so I made several other channels and some of them took off and last year I dropped the other ones. I made one for the blueprints watching Mat and the blueprints Weekly. I'm in one account that I didn't even tell you all about where I never used my voice and I've never used my face. And I have over 1000 followers in that account just looking for the right product to put with that account. So there's a lot of ways to approach this. So I make three different accounts and I post listen, I repost this is this my on this account that you're looking at here? My most viewed video was a repost, I was tired. I didn't want to post anything. So I went scroll back and found a video that had 54 views on it. edited it because I use a video editor I do all my videos outside of Tik Tok re Vamped, reposted it and it's got over 200,000 views today. So don't be afraid to repost. Don't be afraid to use the same video but use different words. You really have to use your own voice at some point. You could do like lifelines where you are, you know, pointing the camera just like it's just music and you're just words. You're really not going to get my guess and leads but you're probably not going to get anything from that you really at some point are going to have to use your voice. Tell your story and do it your way and then you'll attract the people. I have a huge following and that's okay. Because you know I've seen some of my mentors with huge followings. And we're all one community guideline away from violation from oblivion. Yeah. So you need another account, just in case. Yeah, I've had the same video on one account, get a community guideline violation and not get a community violation on another account. Same exact video.

Dave:  So there's no rhyme or reason people need not freak out about this kind of stuff. You're saying now I don't want to get lost in the weeds, folks. So I'm gonna stop sharing the screen and I want to make sure that everybody's dialed in to what's being said right now. I like how you're treating it like a business. Who are doing it consistently in You really seem to understand that. A blue jay just flew into my window and is now sitting on my car you know scratching probably my these birds have no respect here in Florida. But I what I what I really notice about you, Jamie, is that you? Really don't let things bog you down. I mean, it's almost like you immediately have you ever seen an ant Have you ever seen an ad you try to block it and it immediately just tries to go another way now some animals will roll over in play dead. Some will lay down some will, you know cower back, get afraid of backup but man will just just keep going. Just keep going. And you're, you're like and and you're like, you know you just won't. So can you can you tell us more about that. And have you always been like that and how valuable is that one piece? Can you even name it for us? What do you call that? How valuable was that for? You? And what is that?

Jamie:  I have a lot of confidence. You know, I would say if you have problems with the Toastmaster so I'm not afraid to get up and talk to people. And when I started out my channel originally I was my target audience. Which was an admin assistant to high level executives. So I worked in the boardroom. You know, I was assistant to CEOs and presidents and event planner. So I'm used to running and being in charge of things. So that's where my confidence comes from. And I don't have a problem. I have a challenge and he's got to pivot. So back to what I was talking about. My first target audience was administrative assistance. That was getting me nowhere. And I've pivoted several times you can go back to my videos and see how I've

Dave:  changed. Why am I getting nowhere in law? I want to ask you that and how did you pivot so fast? Well,

Jamie:  I think because IT admins, they're interested but I wasn't really getting any leads. And I don't

Dave:  I think they'll be interested. When are they motivated? They're not. Yeah. They want security right? Like, and they're skeptical. They're too skeptical. Right? Sometimes corporate people are just too skeptical.

Jamie:  They are. I was and I did a lot of research before because I did a lot of MLMs. And I've looked at other things online. I looked at other things that were in mlms. Legendary marketer isn't an mlm This is a real education. This is a top right education that when you go to college, you're not going to get your books and all your courses online forever. That's the value that you get with this education. Is that and you can go back to the videos and watch other people and that's one thing. Watch other people in this community, get connected into the community. Watch it because you're going to attract certain people. We're going to connect with you. I'm not going to resonate with 18 year old guys. I'm going to resonate with moms, retired women and retired men. Obviously, I went from 95% women to 80% women 20% Men in my analytics. You need to learn how to look at your analytics that will help you pivot because look at what's working. Watch look at your and that's one thing you need to learn the skills back to sales that you need to learn if you don't know those skills, you need to find them. Learn them, find somebody else that learns them. And as Matt says, sometimes you just gotta figure it out. And that's

Dave:  how you really utilize the stuff because you've you've you've interacted with Matt a lot and I know where Matt interacts with our clients and that's on decade and a day that's on those Thursday blueprint coaching calls. So I can really tell also, my friends, I just want to point out that I can really, really tell that you have engaged in and actually used the resources that you paid for, you know, that are available here. And I would even bet you sound like somebody who's really used them as much or maybe more than just about anybody and I still bet you haven't tapped all of the sources. And you know, there's so much more to go through just because we're in our sixth or seventh year or something here and just all of the training that we've compiled and then sort of curated it's, it's it's a lot, you know, we try to find a balance of not just just slapping endless replays of just stuff but trying to be somewhat organized with it while still making sure that our decade and a day and our blueprint coaching program as a whole is relevant and up to date and we're actually talking about stuff that I think that's one of the most dynamic things and I'm not, you know, trying to ride the Pat us on the back train here. I can say that, I think one of the most badass things now that's a technical professional term about legendary and what everybody here has created is man we are relevant in in the know about what works actually really works for the brand new person, the average person, how can you actually get results online in in our community has tapped into that. And it's not just me with you know, up on the stage with the sleight of hand no Funds catch up. And blah, blah, blah. It's just a mess. So, what say you about the difference in I think the timing right now, you know of how how, I don't want to say easy but man, it's achievable for anybody to come on behind and get results right now and they can learn how here isn't that different than so many of the things that you've tried in the past where everybody keeps coming to the motivational seminars to keep getting pumped up to stay in but but it's just like faith, like, like, keep coming and sticking around on faith because people up on stage training all the time and you just eventually you're like, Okay, this is I gotta get out of here.

Jamie:  Well, you know, I would also say that the masterminds also help a lot. Those are incorrect, I haven't gone, I wanted to come to this one. I was kind of this one. So you know, if you have that access to that and watch those, watch the people that are successful, that will give you motivation. Right now. You know, this is 2022 We're just getting started. There's so many ways you can go and the opportunity that you can get one reason I procrastinate was I was trying to sell the materials like I will never get through all I've got to take action. And that's what you need to get your skills and you need to take action. You need to be consistent, but you can do it your way. When I say consistent, that doesn't mean posting five or six times a day. I just mean overall it's taken me six months to get where I'm at today because I'd have gotten there faster if I was posted more probably, but you can do it your way. That is the beauty of this business model is you can do it however you want to do it. But you have to show up and you have to put in the work. You have to put in the effort. No one's going to tell you what to do.

Dave:  Yeah, you can do it your own way. That's a very big difference between a lot of things that I had done in the past, various side hustles or businesses. There was always so much shame and pressure to do a certain way. And also you've I you know I know a bit a lot of people felt shame. They felt shameful because they, you know, weren't producing as much. And the truth here is that and I said this yesterday to people on a coaching call. I want to offer personal coaching here as a group coaching program and we've since we don't offer that anymore because it's the time to do it quite frankly. So I just finished up the final call yesterday from a group that started a year ago and I worked with them for a year. And one of the things that I said and I think I also said on yesterday's Wake Up Show, I said every here's how I determine whether somebody stays in my life or not, is whether when I make a mistake or I don't do what they want or whatever. Do they roll their eyes and go or do they go stay in the game and keep going like a good coach does on the side of the basketball court or whatever. And so I think the reason why I told that story. Determine whether somebody should stay in my life as I continue to become more successful is because it's also important that a community when you're learning new skills, a business community when you're learning new skills and you're starting from scratch is going to encourage you and you're not going to feel pressured or ashamed to do it a certain way. And like there's something wrong with you. If things don’t happen super fast. This is a process that each of us like you said, each of us has the freedom really to take the skills and apply them out there and in a multitude of ways. You people you can bring it on you can begin to find your own voice. You can ease into it. There's so many different and there's lots of different platforms so you can focus more on written content or sudden video content. And in there, you can find how you can live up to your potential here. You can do that. And I like how you're pointing that out because in other places that I've worked, both jobs and other business opportunities. There was a lot of shame and pressure to do a certain way and do it a certain way and when it didn't work out quickly. I was made to feel like it was my fault. And I know that members and students struggle that way. So I liked that you're pointing that out and in you know Jamie that's that's got to feel that to know that you've got both creative freedom, but also freedom that nobody's so how do you hold yourself accountable if you have all you have in your job? Know that you have it for you? hold yourself accountable and tell us a little bit about what a day looks like, just a nutshell version of you getting up and how do you integrate your side hustle into your life?

Jamie:  Well, you know, I actually would have a lot more free time when I retired and it's actually the opposite. So I write down, like okay, I look at my videos and if the videos are doing really good. I'll just let it run. And if it's not doing very kind of like Okay, I gotta make another video. So today I'm gonna make a video. And I'll work that usually, in the morning and then I'm done. I'm done for the day. I'm like, Okay, let's go. Let's see how it does for the rest of the day, or interact with people that reach out to me. You know, I do get emails when I go. You don't have different campaigns. When someone goes to a certain link, I might switch them to a different campaign. So we haven't talked about how emailing is a huge opportunity to reach out to people. So my writing skills are on point so I have no again, I've taken my skills and use them for what I want to do. And then I will get caught by other people that I usually watch wake up legendary. See what other people are doing. Go and let it go and look at their channels. Because there's so many people there's so many different ways to do it. Found myself on a search somewhere on Tik Tok. I was like it's my video that just came up with a search. I kept wondering why I wasn't where I was getting leads because I wasn't posting on that channel, please. Yeah, so don't be afraid to try something new. If you're not getting leads, and you're not getting people to sign up for your email, try something new. That's your cue. You need to try something different. And don't be afraid to try something different. Don't be afraid to fail. You know, always thinkWell, Milton Hershey and Hershey bar he tried seven seven candy companies to get it right.

Dave:  Every every successful entrepreneur has a story like that, every successful entrepreneur, you do too. You do too. You know, we love to tell stories about other people. But the magic comes when you can really look at this very moment in your life. And you learn how to tell the story. And you learn how to tell micro stories within that larger story use and you learned how to use those little stories in your content in in your so when people are watching your content they get they can get to know you and trust you it's not a mirage, it's you actually allowing people to to build a bond and a relationship with you. Because it is true that people do business with people that they like with people that make them feel with people that you know it's so funny. I have you know i i This, this Instagram profile that's just just just for watches. It's just, you know, I'm weird with social media. I'm real I haven't posted on Instagram or Facebook in like my personal accounts in like well over a year. I just stopped doing that. I just stopped posting in places that I wasn't focused on. And of course I do wake up legendary and we post on Legendary marketer in YouTube and all these other places. Those are the places that those are the places that I need to focus on boosting but but I haven't posted on my personal profiles and and but I got a little older it just has you know I follow a couple of 100 people and I just look at you know, watches every now and then but anyways, I there's random you know, I've got 200 friends and I've done I bought a few things from a couple of people, little straps, things that people make, you know, chains, things that people make little you know, things I've just I don't why did I buy those little things from people? Those little, you know, these two 200 people that I follow on this little account. I've probably spent, you know, six, seven grand on little things. And it's because I like them. It's because I just randomly found them online. And they engaged me and I liked him and I trust them. I liked their work. I was interested in what they had to say. And that's how business is done nowadays, folks. Absolutely. I'm still going to wherever, you know, large stuff like that. So I buy from regular people, and I prefer it. I prefer to buy from somebody that I can actually nowadays Jamie i you i won’t buy unless I have relationship with a with a with a salesperson at the company. For example, I was just in Miami for my anniversary and I met this this is my wife and I went shopping and we went in David Yurman jewelry place and it's a big brand but I met a lady and she followed up with me and has been sending my wife and I stuff and I got it engraved a little charm with my kid's name on it and you know she's been texting me and like it's a it's a personal like personalized relationship and I just don't think people understand how powerful that is and how much the direction of our marketplace and economy is going in that direction and how important it is to have a presence online. Even if you only have a couple of 100 or a couple of 1000 followers. You have no idea how much and what you can do with what you were just saying, you right you have a four figure income that's been created from scratch with a few profiles that have a few 100 Or a few 1000 followers on it. Right Jamie?

Jamie:  And going live. That is really how you build I get so many comments when I go they appreciate

Dave:  When did you start going live? Have you in a long been doing this all together? Remind me again

Jamie:  since October of 21. So six months to be 37 months. Okay.

Dave:  Seven months and when did you when do you? How long have you been living for?

Jamie:  I've only gone live maybe a half a dozen once a week out over a long time or I've only been going live for like six weeks. Once a week maybe twice. 

Dave:  you're finding that it's worth the time.

Jamie:  It is especially that we're going to clinics when your followers are on the best time for you to go live. And you can see when is the best time for you to go live. It's minus eight o'clock at night. And I'll get on there and obviously all these people start coming in. I'll talk for two hours. I finally have to say I gotta go, I can't, I can't talk anymore.

Dave:  So everybody would you talk about

Jamie:  I talked about the same things I've talked about here. I talked about how I freelance and how I got started. I talked about the course that I took and how the skills that I have because I'm 62 about Polish. And so I needed to have a lot of corporate skills, your business skills, zero online. And then this, that's what I loved about it gave me everything I needed to bridge my skills to bring me online to create the business I want to create. I've very, very changed my life and I'm so thankful I found the community.

Dave:  Well, that's really that's really incredible. And I'm proud, I'm happy for you. You know you deserve it. And I can tell that you're going to help a lot of people you're going to help a lot of people because it wouldn't matter what age you are. I'm grateful that that you are wanting to stick around and and you know carry this message and this information to other people Also, love and want to point out that you know, each one of us what we did leading up to this point or what we've done in the past, we can apply that person's little here. And we have communication skills, you mentioned your writing. Now there's a lot of you who are listening that have fewer to grade your writing skills compared to mine or others when you start when we started. Mine were horrible. A lot of you can write really well you just need to learn how to write more persuasively in write cop versus writing corporate emails you know but you have the skill sets there you get it, you know, a few tweaks, a few adjustments, but yet the end of the day, it's not much. It's just a different platform. Right, Jamie? I mean, it's not a boardroom. It's your room with a phone sitting in front of view. But it's still human beings who still feel the same way and react the same way like the same things, don't they? And one of the things that I like to remind people of is this is not so different than what you’ve done and it's a new thing so there's gonna get some getting used to and it's people and haven't you been interacting and meeting and dealing with and convincing and manipulating and you know, we come on we've I mean come on. You ain't you ain't to say you've been doing your thing getting your needs met your whole damn life. And now you come on here and hey, look, a lot of things are at stake. If you want to use all your skills and put them on table and when we say skills, I mean all your skills. It takes everything, don't be afraid to use everything. Right? I mean, listen, Jamie. I was I was in the car this morning with my six year old and she's she's really artistic and musical inch and she likes to dance and she likes to sing and she likes to perform right and she's really passionate and she's gonna be feelings and we were listening to a song and in the F in an F bomb came out and I had a moment I had a decision to make. Did I want to do that? I want to shame her for wanting to listen to that song or shut it off. Right? Or did I want to try to focus on nurturing the passion that I want to try to focus on? Did I say hey, look, we've already talked about bad words you know? Or or cuss words. We know that those will repeat those and you're not old enough. And when you're an adult, you say whatever you want. Okay, it's clear. So at that moment, I decided and I always tried to do this. Focus on the passion. Focus on the art, focus on what's good, focus on building yourself and others up and in you know what my hope is is that you know, she's going to turn into a child, that as an adult that in every situation she can put it all on the table. All of her past experience put it all on the table, learning how to embrace new things and my friends. This is what I want for all of you the same way as you're watching this fire and this passion in Jamie's belly and in Yes, it's new. And yes, it's awkward and yes, it feels uncomfortable. But I can assure you that you have the skills that you have the experience that you know what? There's a lot of things that you can shame and blame and get hung up on just like I could have this morning. got hung up on the F bomb and passionately singing and performing in the backseat to the song. But what I instead would invite you to look at is all the passion and excitement that you have and just keep going knowing that if you make a bad or a wrong decision. There's another decision that you take after that to remedy it. Nothing is ever set in stone. You know, and Jamie I think that you know you've. I hope that what I just said it's our interview and sort of how you also view stepping into this business.

Jamie:  It does and you just need to be you and keep going trying something new. Don't be afraid to try something and don't stop because you're never a failure until you quit. If you give up. You're never a failure. You'll never fail. Just keep going.

Dave:  Well all right Jamie we'll be watching you and hopefully talking to you again here real soon. All right.

Jamie:  Hey, thanks, Dave. Have a great mastermind this weekend. All right. Thanks

Dave:  So much. I'll talk to you and hopefully meet you real soon.

Jamie:  Okay, bye bye.

Dave:  All right, you can go and follow @mimirecommends she does have a couple of other tik tok profiles. Like Jamie just said we do have a mastermind coming up this weekend. I'm looking forward to seeing those of you who are going to be in Orlando. There. Alright, this is her first profile @mimirecommends. Then her second one, @mimimarketsonline. Our third one is digitalmarketingMimi, and then she's got a YouTube channel. Mimi makes money online.and an Instagram Mimi_recommends you can get plugged in, follow along with her journey, share, interact. And remember that you know, one of the best ways that we can support each other out there in the marketplace you know out there on social media is by simply leaving encouraging comments you know, making good are you the type of person that makes people look good? Or do you make people look bad, right? Or do you not notice people whatsoever? Do you not do not make people feel seen? One of the most valuable pieces of wisdom that I've ever received was sitting in an auditorium full of about 10,000 women and about five men. And it was at an Oprah Winfrey event. I went with my wife and she said People want to feel seen, heard and understood and that changed my life. Because in that moment, that was exactly. I was searching. I was like what really? Marketing is not just about converting people. Marketing is not just about saying the slick thing. And oh, that's you know, or all the big bait and switch right making the big promise or anything like that. Marketing, to me, is about making people feel seen, heard and understood, you know, and then putting a solution in front of that problem that they're having to God and make them feel seen, heard and understood, you know, and so, so yeah, I have no idea what the hell I was talking about before that, but that that I hope was valuable. But anyways, man, we can Oh, I was talking about supporting Jamie, in supporting other people inside of this community. You know, one of the things that you can do when you're new is you can focus on making other people feel seen, heard and understood. And when you can do that with other members right here in this community, when you find somebody and you listen to a legendary show, and you go and follow them on social media, you're building your network right here from this community. Then when you see that person's con and you're sitting there doing your research, make them feel seen, make them feel heard, support them, right. Because not only are you lifting people up, guess what, they're going to do the same. Usually some people will do the same in return and don't get butthurt if they don't, right, some will do it in return some won't. But man, you're practicing making people feel seen, heard and understood in the digital world. That's a powerful skill. It's an opportunity to both leave comments. You know, so goodwill out there. But also man, you're practicing making people feel seen, heard and understood. And I think that's just, it's not just about in other words, another point that I'm making here is it's not just about what I get from Jamie. I look at Jamie and I say Hey, this is another person that I can focus on lifting up. Right? I can. How can I add value to Jamie's life and I'm trying to add value right now to it because what she just added value for an hour here. And what I want is I want us to support her and in return, you know us to support each other. But hopefully that is a shift in perspective for some of us who think that you know, in the beginning there's no way that I can begin to add value even worse than if I'm doing things like this, they're not good uses of my time. They are good uses of your time. What's not a good use of your time is dwelling being indecisive. You know, or only focusing on what others can give to you as a business entrepreneur is about adding value to other people's lives. And you got to become a master at that. And the more that you can add value to other people's lives, the more money you will make. And that scales when you can do that on a scalable basis. So you get in front of more people, more followers, etc. Bigger list. So Okay. All right, my friends. We'll wrap up with that really powerful episode today. Looking forward to seeing we're coming to Orlando this weekend. We're going to still go live every single day and wake up legendary Wednesday, Thursday, Friday, and then also Monday. I'll go from the mansion, where we're hosting the event both Friday and Monday morning once it's once it's once it's over. So make sure to tune in because I'll have some unique thoughts about that. All right, get out of here. Be Legendary. Have a fantastic day. Thanks Jamie. Again, really really appreciate it and get on out of here everybody. We'll see you tomorrow. Peace.

How To Tell If Affiliate Marketing Is For You

Below is the transcription for this episode:

Dave:  Hey, what's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary. Now, this morning we have a returning guest, somebody who we've actually had on the show once or twice. We have a mastermind coming up this week which is something that I'm really excited about. You know, we actually I'm really excited about this one because, you know, we've got returning guests who were literally guests at the last mastermind, who are now speaking at this mastermind and that last one was just, you know, a few months ago. I can't see the months running together for me, but whenever the last one was, I think it was in the beginning of December 2021. You know, here we are. Matt says yes, here we are. Where are we? We're so what, five months into this. I mean, we're talking about six months ago, when the last mastermind took me like five minutes to do that math. But yeah, I mean, that's pretty exciting. That's a pretty cool thing. So you know, when everybody's listening to these every day and you're wondering, where is this going? And of course, you hear from guests, you know, every morning, but also know that there's people who are coming to masterminds. There's all kinds of ways that you can engage and grow. You know, whether you're going through the challenge right now, whether you're wanting more accountability and wanting to get more serious. So you've gone with the blueprint program. Maybe you've even said hey, I want to put myself in the environment. I want to meet people I want to network. I want to just be there in person because there's a different level of learning that happens in person. You can see people for some reason, it becomes more real. And also you get to see that other folks are really actually just human beings just like you. They actually put their pants on the same exact way. And a lot of times you walk away from situations, a lot of confidence that you didn't have before because now you're like, wow, you know, there really is no difference like that. Everything is all in my head. It's just about what I believe is possible. It's just about what I believe is possible. And I'm only going to grow, I'm only going to earn, I'm only going to, you know, I'm only going to achieve what I believe I can do. If I don't believe I can do it. I'm usually not even going to give it an effort. I'm not even going to try because I'm scared. You know, so there's a there's a unique take away from live events where you get to meet somebody and just really sit down, have a cup and humanize this whole process instead of you know, it being this faraway thing with these people on video that look you know, sometimes we idolize people when we see them on video. And then when we meet them in person, we're like wow, this you know, this person is a real human being. So in other news, this weekend. Let's see here if I can actually share this we'll see. In other news this weekend, my son, my youngest son, got his first haircut, and there he is. He's doing his thing. He's taken after my dad. On the mechanical side of things there. Maybe he's gonna get into some plumbing or something like that. Who knows if he wants to. He's got a pop pop who will teach him so anyways, with that being said, let's welcome Sarah, to the show what's going on Sarah, and today everything's good.How many times have you been on the show so far? Is this your second or is this your third?

Sarah:It's my third time.

Dave:  Unbelievable. Yeah. So

Sarah:  I started this time last year, like just getting started. So

Dave:  Okay, so for those who don't know who you are, give us that nutshell snapshot of where you were a year ago?

Sarah:  Okay, so a year ago. Honestly, I had a vacation planned in July that I didn't have money for seeing these people on tick tock making money. I thought I might make an extra $500 If I do this, that honestly was my goal. I mean, I never I never dreamed it would go as big as it is. And that's this morning getting ready for this. I was just thinking I actually hadn't even started making content yet. It's just so crazy how far I've come in a year, just because of that simple decision I made to take a little course you know, I never dreamed it would be this big for me.

Dave:  Well, what does that mean? I mean what has happened over the last year is that it is big for you because I actually, you know, your last time I talked to you I'm sure you've done much more since then. So give us a little snapshot and earnings disclaimer: what she's about to say isn't average or isn't what you should expect. You should expect to get out really whatever you put in and I'm not going to do the old Well, she's not typical and you shouldn't be either because the truth is, if you know Sarah isn't typical. And I think anybody who comes in and actually even finishes the challenge is typical, because I get to see the behind the scenes of a lot of statistics of people who are just statistics, I'd never actually know who they are because they're just buying and then they don't even start or finish things. So that was my earnings disclaimer. So tell us you know what, what this big actually means? How is your life different?

Sarah:  Well, first of all, I never went into it wanting to quit my job. I really like my job. I'm a PTA. My job has meaning. Everything's good. There. You know, as far as that goes. But big for me is that I've almost doubled my income doing affiliate marketing as a side hustle. And so, you know, I see other people like you just said with your earnings disclaimer. I honestly do. This is completely a side hustle. I have a full time job. My husband owns his own business and he's an umpire and a referee. One of my kids does travel. I mean, I don't have time like this. It is totally one to two hours a day for me sometimes at the top. Honestly, I don't have a lot of time. And I've still nearly doubled or I have doubled my income as a full time healthcare worker. That's big for me.

Dave:  Just so I'm clear about what that means. You've kind of taken the same amount that you're making as a health care worker and you're making that same amount in your online business. Is that what you mean? Or you're making twice as much in your online business? Or you're not making the same amount as much in your online business I didn't like I'm trying to be to understand and I want to make sure that we're clear for everybody else who's who's watching because, you know, there was another you gotta be careful out there on the internet because the gurus and the goblins say they did a million or $2 million. And you don't well, they're you don't know what their overhead star is. And so if somebody says Oh, I did a million and said, Well, there's a big difference between gross and net and leave and ask you a question. What sort of expenses do you have on a regular basis on a monthly basis? I guess if we want to just look at it from that standpoint. So we can understand how much of that income is actually you're putting in your pocket versus is going back out into advertising or whatever like that. Are you doing 100% organic or, and I'm not talking about taxes? So everybody, you know, just assuming that you're paying taxes. What are your expenses on an ongoing basis?

Sarah:  Yeah, we for sure pay taxes unfortunately. I'm 100% organic. I have not done paid ads. I'm not saying that's not something I want to look into. When I get bigger I'm able to quit my full time job and do this full time. Also, obviously I did the blueprints which was just a massive value to me. And it's so hard when people ask Yeah, but did you buy the upsell? I'm like, yeah, and the return on investment is amazing. Like anyways, I bought the blueprints and it was great. And then I have AWeber and click funnels, and those are monthly business expenses. I don't mean, I really it's so obvious I've paid some out, but nothing like I don't pay $100 in ads every week or anything like that. I had a lot of fun.

Dave:  Yeah, I mean, most people who are probably earning what you're earning are, you know, if they're running ads, it's certainly taking more than $100 a week. It's probably taking 1000 But yeah, you have no idea because you're not you're not even you're not even dipping your toe there yet. And you don't need to be and that's one of the things that I really want to ask you is how do you decide where you put your time because what I hear a lot, okay, what I hear a lot is somebody will have a video that goes viral. It's almost a gift and a curse because now all of a sudden they've got tons of messages and comments and things that they're responding to. And now it's like, where do I go from here? You know, everything was simple and clear. Just a day or two. I was just creating content, but now I've got actual people that are responding whether I'm growing my accounts, growing my list, whatever the bottom line is. Now I have people who are noticing me and responding. So now what do I do on a daily basis with my time? Do I continue to create content and email my list at least one email a day or do I respond to all these DMS? Do I try to do both? Can you clarify that for us? What does that look like for you?

Sarah:  Yeah, so that's so funny that you say that because I have an Instagram and a Facebook that I'm not consistent with at all. But when I have like I'll post a video maybe on Instagram, let's say and it'll go viral. And I'll get all these DMS and I'm like, oh, wait a minute. I don't. I don't have time for that right now. Like so. Most of my content is through Tik Tok. Obviously that's where I get most of my organic traffic from. And I just honestly, moments when I find time to work and I am an early bird I get up early and I probably do about 20 minutes to my business and then sometimes during the work

Dave:  Like is that like responding to messages or are you creating content right off in the morning?

Sarah:  Well, you know, I've had a few Tik Toks go viral of me and my robe without my hair done. I mean, it's rough. But people respond to reality I think and that is I think

Dave:  It's almost a better word that authenticity is reality. Because it's like there is I think the funniest kind of memes or like you know, little pieces of content that go around or the Instagram versus reality. stuff. And everybody can relate to that. Like people just know when they're looking at reality and when they're not. You know what I mean? When they're looking at you've Okay, you got that's a perfect picture for Instagram. And we're all like, we know the difference though, don't we?

Sarah:  Well, I mean, it's obvious if you've watched any of our Tik Toks and and sometimes I'm like oh my gosh, I can't believe I'm even about to hit post. And then I do and there's like 6000 views and I'm like, Okay, well, people like that for some. But I tell people there's a few people that I know that if started to do this are interested in it. My best tip is to just be yourself and be honest about it. You know, and like you said with the guarantee on what I've made, honestly, it's just I've just learned what to do and I'm doing it you know, you can't guarantee that for anybody else. There's people who have started after me who are blowing my results out of the water, you know, and some art that I just take solo moments like yesterday. I did three Tik Toks while I was trying to get sun on my kids' trampoline. I was laying on the trampoline and creating content, because it was just coming to me, you know, stolen moments. That's when I have time.

Dave:  Yeah, I like that. I mean, there's, there's a need to think and I was having a conversation with Papa DOM last week. And he said that, you know, he was talking about the fact that you need to think and I could relate to that, you know, entrepreneurs, creators, we need to think if you ever think that you're going to be creative, where you're not creating space for those moments to come. And then when they do come those ideas to come if you just immediately shout out, say oh, that's stupid. Imagine saying that to you, like you are a little person as a little child. I mean, really? Let's take off the tough guy suit for a second and just really imagine, you know, and I'm doing that right now with my 16 month old son that I just put a picture up I mean, I'm being reminded of how delicate, my inner child is my you know what I mean? And I'm not going to say Let's all hold hands and sing Kumbaya. But what I am saying is, is that when an idea comes up, if we just are like, Oh, that's stupid, I'm not going to do it. Of course we're gonna stop bringing our creative mind and stop bringing ideas to the table. But I love what you said I was laying on the trampoline. I was getting sun. I was doing some self care stuff and an idea, you know, and it took some time for me to think and just or just clear my head. Sometimes thinking means clear my head. And guess what when I when you did that, ideas came in when they came you ran with them instead of pushing them down and saying that's a stupid idea. Sara and I love that. I just wanted to highlight that.

Sarah:  Yeah, also something I saw yesterday we were on a golf cart ride. And we went to a gas station and it said the sign at the gas station said, your dreams only work hard if you do an ideal market. And I was like, Well, nobody's dreaming of working at a gas station. But the first part of that is so true. Like, I had a dream that I want to take my family on vacation. I just don't want to struggle through life. And so I didn't think about it like, you can only achieve those things with some action money. And I'm not saying this is for everybody. And I'm not saying everybody's gonna make enough to do that. But if you have a dream, if you have a goal, but you're not doing anything to achieve it, then you can't really have any complaints with that. Like, you've got to have action behind your desires. That's kind of what keeps pushing me. Because, well, I've never wanted to work from home but the reality of it in my mind is almost like it's here. It's right here.

Dave:  You mean like You're like not only do you have the opportunity, it's about season or not season it but also, society as a whole is kind of moving towards that in a way. Right.

Sarah:  Right. Well, I mean, I just see it as an opportunity for me more than ever before. It was just never like I said at the beginning when I first started doing this, I never dreamed I'd be thinking about quitting my job. Ever.

Dave: Did you have any experience doing any other sort of business or work from home? Anything? No Okay. So that's why it's really a big kind of like you never imagined doing that. You know, that's, that's interesting. There seems to be a lot of people like that in our community who this is legitimately their first time. Be even starting a business having a business you know, and that's really ultimately what we're doing here. We're starting a business. I mean, throw around so loosely, you know, as if it's just a hobby. I started collecting watches and I started to trade baseball cards. You know, I started a business how do you have how although you have little time, do you treat your business like a business at home? How do you communicate that to your family? How do you set certain boundaries so you ensure that you do have that time if one day your kids are all over you or somebody? How do you treat your business like they're at home?

Sarah:  Well, luckily, my husband is very supportive and sometimes it's even, Hey, I just need 15 minutes. I need 15 minutes in this quiet room by myself to do this. It's funny to my daughter, she has traveled softball, and because I'm on takeoff, it's amazing that I have as many followers as I do. And so sometimes between games I'll be off by working on my business and they're like, can we be in your Tik Tok? It's amazing. They think it's so cool. Oh, I'm sorry. I just want to step away. Even though like I said, if it's just for 15 minutes to make time, because if not, every other parent that's listening to me is going to understand your time can just be consumed by anything. And sometimes I even catch myself scrolling through Tik Tok instead of working, you know, constantly looking at ideas or you know, just stuff I can pull from because I want to, like I do relate to most other people. But I just want to communicate to them that if I can do this they can too. I never dreamed this would be my reality, but it is. And like you just said I knew nothing. I had nothing and I just took this course and went for it.

Dave:  Yeah yeah, that's that's that's crazy. That you know, somebody from where we're in the Midwest or you from, from Kentucky, Kentucky. Yeah, I remember you telling me when I first talked to you about sort of describing your town and your upbringing a little bit and how difficult it was. How has that evolved at all? Have you people still not know what you're doing? Do they think they know? How do you handle those conversations? Those comments, those questions.

Sarah:  Well, you know, when it first started noticing that I was doing it, they would be like, Hey, I saw your tic tac toe. Those are pretty funny. Like that kind of thing. Like out there, but maybe you're

Dave:  kind of crazy, like, kinda like but almost a little shaming too and passive aggressive, a little bit too right?

Sarah:  A little bit. But I don't, I don't like to say I brag. I told everybody how much money I've made. So at the time, maybe I'd made like, you know, over a certain amount and I'm like, Yeah, they're pretty funny. It's pretty awesome. You know? So now people are like, Oh, and you can admit I need you to tell me what you're doing to make that money. And I'm like, Okay, I mean, cuz now I see that it's legit. I wouldn't be spending this much time on it. If it wasn't something but something I don't do. And I'll never forget because Matt said this in the training. If you're not a person, like if you see something come up that you don't understand, or that you're just like, I don't get this. If you're a person who would rather have somebody tell you how to do it and do it for you. Like you might struggle with this you've got to have in your mind. I'm gonna learn how to do that because I want to know how to do it. You know, you've got to have that desire not to have somebody do it for you. You've got to have the desire to want to do it for yourself. And so sometimes people ask me how I'm doing it. I'm like, Hey, listen, this is the course I took. It's $7. It's gonna teach you all about it. And if you're hungry, go for it. You know, I don't try to sit there and explain every step I took too long because they've got to have that desire and motivation to do it themselves. It's not something I can do

Dave:  Wow. You know, I wonder if you'll get to the point or if you already feel like this because I certainly do. It is, you know, I really like to prioritize my, for the people that I feel like deserve it nowadays. And, you know, what I what I've realized is that, you know, most people, oftentimes, even my friends when they're in a tight situation, you know, when they, you know, it's difficult for a person not to be selfish, you know, it's difficult for them, not to just think about themselves. And so it's hard for a friend or, you know, sometimes not to see us as like, I don't know, you know, as like a almost like a source of information or like, like, like, let me sort of, let me not now I don't have to do the work because they did or something and you know, maybe at one time like you described they they sort of laughed at you or world it and now they want to come back. And it's hard sometimes for me to know, the nice part of Dave says, Hey, man, I don't know maybe you've got you got blessed or something. Give back what you can. People are struggling. And there's another part of me that says, I don't have time for this guy right now. what the hell's values he'd bring to my life in the last five years or 10 You know what I mean? Like, I mean, people that kind of pop up or become successful, something weird in this world. I mean, you know, people treat you differently. They treat you differently and you have to protect your time and you have to protect your reputation, because people will also know all of a sudden they want to get into business with you and all this and you got to protect your reputation. It's a whole you know, you go from and it's fun, because your options now, you know, I'm not gonna say it's overwhelming. You have choices. Now you're the one with the you know, and there's pride that comes along. You know, no shaming yourself or shaming others is never going to get you you know, anywhere. You know this one thing that I noticed about? I've been watching the NBA Playoffs a lot lately. And one thing that I noticed is each and every play even when a player totally screws up the coach's job. The coach's job is to not do this. Jesus, you know, like everybody in the crowd is doing okay, all the other assholes and idiots in the world. That's what they do. And everybody does that. When you screw up now when you do something good, they go. You're my favorite person. But when you screw up, I'm telling you you can do the whole thing and relate this to life. So I'm using this as an analogy, folks. And I keep looking at these coaches. You know, players screw up, they go stay in the game. The game, stay focused. You know, that's the kind of people that I'm trying to be around. So Francis, you may be feeling shame, but hey, let me let me tell you something. Stay in the game. I mean, stay in the game. There's no shame about it. And here's if people make you feel ashamed. If people make you feel badly about yourself, that you know what I'm taking it way back to just real simple humanity. This is like just real simple human principles that will help determine whether I keep people in my life these days. If you're like the rest of the peanut gallery, and you're only when I'm helping you, But you're gonna when I don't do something that you like, I need a coach and I need my teammates even when I screw up because this road is hard, this road of success in this road of entrepreneurship. I need some people that when I screw up they go stay in the game.

Sarah:  Right? Look what you've already done. Like look what you've already done like for Francis, you bought the course so you already know that you think you can do it just keep going you know nobody's seen you not nobody in this community. And you guys I will say that for legends the community support is amazing.

Dave: I mean, you know what, there's people even in this community eventually, when we got to work with them, to just remind them, here's how we talk to our teammates. And here's how we talk to ourselves. Because I mean, it's just a big deal. It's a big deal, the strategies and all this kind of stuff that we teach in the course the mechanical aspects of this are important, but but this road of life and business is difficult and meet people in your corner and I need people in my corner, that when I screw up when it's when like you described your husband, your biggest supporter, like right, it's like stay in the game. Sara, you got this.What Would you say to people who maybe are having a hard time getting their sports spouse to support them? Would you say just make them money and helping them right over or advice that

Sarah:  You have that's hard for me to relate to because Jay has been supportive the whole time. But there are just so many people who have done it, it's proven. You know, if you do the work, if you do the time you're you can be successful you can and I have people that I know now who are doing this and when they get discouraged and just like just stick with it, just stick with it. It's proven. Just do not give up like every step is not going to help you reach that goal, for sure. And that same friend we're gonna talk about, she started because of me and Sarah, how did you do this? You jumped into this and you didn't have anybody like you didn't know anyone that had done this. You had nobody that you could speak to and say Yes, I did this and it worked for me. And I was like no, but I don't know these. See these people like because when I first got started, and I will tell you that I was all in you know, when I walked I listened to wake up legendary every single, you know And just drawing from people in this community helped me build my competence and what I can do, because you've got to have that confidence in yourself. Because if you're going out there and all you're seeing is no results because you've done it for two weeks. You just have to keep going. You know, it's gonna take more than two weeks. Here I am. I know it might be easy for people to say oh, she's just been doing it for a year. But like I've had to grow in that year to get here. You know, it's about growth and continued dedication to what you're doing.

Dave:  It is and it really it really it really takes a mental toughness and the mental strength is really what this is all about. I mean I would love to I would love for it to be just a mechanical thing like I would love it to be like is all you gotta do is is just follow steps one through through 10 and just set this up and then press that final button and but it's all about the mental toughness in each moment. You know, whether you're recording a video or whether you're getting ready to go through a piece of training. There's something that you say to yourself and there's a there's a you know, there's an inner soundtrack plays, what is some common things that you say to yourself, that are the opposite of limiting beliefs like, oh, I can or that, you know, nobody's gonna care to hear what I have to say. What do you say to yourself instead of those things in those moments where you're about to record or whatever, and you might be feeling a little bit insecure or whatever it is, what do you say to yourself to, to, to to, you know, get yourself in that mindset to do it verses to not do it?

Sarah:  You know, I just think you can't talk too seriously about it. It's funny. I just recorded a tic toc before I got on post before I edited the caption or anything and I was like crap. And then I thought oh, well, I mean, it's out there. Just don't take it to your area. You know, just let yourself give yourself some grace. You know, this experience and something I say often is every affiliate marketer everybody who's done this even you dive because you talk about it. You all start with no idea of what you were doing. You know, it's not something that or I know it's not something I was taught in school for sure. No, but you can work from home and make this kind of money. They want you to go to work and work for somebody else. So I just tell myself, you know, I've got the training. I've got the knowledge. If I don't have the knowledge, I know where I can go find it. And just don't do it, just be yourself. Put yourself out there. It's working people. You just need confidence in what you know. And just once.

Dave:  That's true, I saw a goodwill one time when my wife and I had just gotten together so I was probably 24/25 years old. And we said it was a sign and I bought it. I don't know where it is now. Maybe we must have thrown it away. I don't know where maybe it's buried somewhere but I'll never forget it. Don't take yourself too seriously, nobody else will and caught that stuck with me for so many. Until this day. It's one of the things that I remember the most. And God I live by that because it's so true. The guy who takes himself so seriously. Is such a deep being like yeah, bro, you know, it's like it doesn't matter where you're at, like, if Let's smile and just like laugh it off. And I don't know if it's really the secret to life. I feel like the people who can relax a little in like what I when I see somebody like in a real high pressure situation like like watching an athlete perform like watching the NBA playoffs and I see these these guys and WNBA in their in these moments of complete and total just, you know, for a lot of people thinking about the moment would be so scary but man they're laughing and they're having fun. Because they've they know I mean if you really thought sure you could totally freak yourself out, you know, but it's like every day, you know, it's what I do is really that not that consequential. One video, or this one email that I'm about to send is not going to shift humanity you know, I'm not gonna I'm not gonna my entire following or so I might polarize them and get more people to love me and more people to hate me and that might be a good thing.

Sarah:  Yeah. you misspell a word and and tik tok and it gets like 10,000 views and you're like, Oh, well. I don't know how to spell but people really liked that. I saw a quote one time that said Stop Hating Your Body. Nobody else does. Because I like so many talented people. Tick tock like oh man, like my shoulders look big or my nose looks huge or whatever. But really, number one, nobody else is probably thinking that number two, if they do forget, like to care. Like you've just got to be who you are and put it out. Because that's the kind of people I asked do I have to make videos which you don't see all

Dave:  Right. I mean, this is totally not a conversation. I really want to go down the rabbit hole on because it could just go in so many different directions. But one thing I will say is I know like obviously I've been with my wife for 14 years. And I mean, you know, I've heard all of the things that a woman says, and I chase her around the house now more than I ever have in my life. I mean, you know, and I'm just just overwhelmed by everything about her beauty and body and everything. And you know, she's had a couple of kids and, you know, I’m 38 She's 40 You know, neither of us look the way that we did when we met each other. You know, we're not trying that hard right now. But you know, we'll get back there. Actually, she's getting ready to go to Pilates here and in 10 minutes, so I actually got to jet soon, but man, it's amazing how critical we are of ourselves and I have no idea. Uh, you know what you experience as a woman and going through everything that you go through. I just know how critical I can be of myself. I mean, so I can imagine if it's equal or greater to that, then you know, it can be painful and they're there. What do you do? I mean, what do you do, what do you do? Do you just kind of throw, you know, kind of close your eyes sometimes like you were talking about and then you just are blown away by the feedback and that's made you kind of not care anymore. Did you? Not care? I mean, what would you say to the ladies and the guys who are hung up on body image? And you know, who really think that who really have a real legitimate fear of rejection and quite frankly, the world can be mean anyways. So what would you say to those people who are maybe somewhat paralyzed by that fear?

Sarah:  Well, that kind of goes back to what I said in the beginning. The reality of it is that most moms who are my age, like your wife, had two kids. We don't have time to go to the gym for an hour every day. I'm just a real mom. I don't have you know I don't have a Beachbody. I don't know if I'm not always well manicured. But I think people respond better to that realness. I just, I feel like I feel like people like to see reality. That's just me, like, who gets on here and it's, you know, 510 and weighs 100 pounds and it's perfect. I'm like, well, good for them. But that's not me. So I'm not going to be able to do that. You know, like, here I am. I've just made two kids crazy busy making this tick tock and the five minutes I have to do this tells you that you can do this too. You know, to me, that resonates more with me than shows other people in my situation. Wow if she could do it, so can I because none of us are perfect. And so the perception of perfection shouldn't even be out there. So it's just not.

Dave:  Yeah, perfection is a you know, it's a complete fallacy. It's a fantasy, but we love to chase it and we love to fantasize. about it and we love to romanticize it. And just, you know, will go on, it's just not perfect. I can imagine that I'm going to redo it and then you're going to redo it 100 times and you're like oh my god, this business is so hard. You're right. Oh my gosh. I mean, I take so much pride in what I do these days. You know, I just I think that's one of the real powers of going live like when you go live you will get comfortable on camera with all your you know, oohs and ahhs and arms and or whatever you do, and because you're not going to stop the live every time you'll be better not. And you'll just realize it's not that big of a deal. Nobody cares. I mean, if you're editing or redoing something, it should only it should never be, you know, because you had a human. You said a human word like ooh, or um, you know, it's, you can. The other thing is a lot of times with content, you can edit it and nowadays with the tools you can kind of edit it down and stuff like that. But are you I can imagine that you rarely allow yourself to have multiple takes just simply because of the time that you give yourself.

Sarah:  No, I don't. It's rare that I do multiple techniques. I mean, even sometimes, like when you're making a long video, I like shooting. If I erase that, I'm not going to remember what I said. Right? I mean, so if I say um, or if I look in the distance, that's just me and like

Dave:  I'm always looking in the distance.

Sarah:  Probably just kicked the dog outside and I'm like, Dude, I gotta go out there and take care of that after I make this video. Right but

Dave:  That's fine. I mean, that you're not looking right at the camera. Like, that's so natural and normal and

Sarah:  Yeah, it's not serious. It's real life. You just roll with it.

Dave:  Yeah. It's it's a skill you you know, you do have to do it. I don't want everybody to think that the way we're describing this is like you either got it or you don't know you got to do it sometimes into a place where it's not so awkward and brand new. And yeah, exactly. Just like anything. When you first you do it. It's weird and you're bad at it. And then practice, practice. Practice never makes perfect but right. That's the that's the lie.

Sarah:  Yeah, well, and then you've got to think about who you're marketing to. And you learn that and the challenge so I'm not marketing to people who already have perfect laughs like I'm marketing to the parents and the moms who are just tired and busy and if you can't relate to me being tired and busy then not that I don't want you to follow me. I don't mean that but my content might not be for you. You know, it might not, it might not be what you're looking for and that's okay. If you're looking for perfection or for something else, go somewhere else because this is just me, you know, you're just gonna get me and why do you think you got confident in who you are and what you're doing and not worry so much about the people who aren't doing that work, but people who are

Dave:  Well, what I just heard from you is clarity, clarity about who you're talking to and clarity about your message, which is so important. You're very clear. You're not talking to people at the country club, not talking to everyday people who are working nine to fives, who are essential or have just been deemed non essential sitting around wondering how they're going to pay for that vacation that they booked during the summer, right? Well, hey, listen, congrats on your incredible journey. And yes, we'd love to have you as Matt asked you sometime in the near future to mastermind in or not, you just I love having you a part of our community here and just keep rockin in doing your thing. And thanks for you know, coming on here and sharing for the third time.

Sarah:Thanks for having me. Always enjoy it.

Dave:  Alright, Sarah, I'll talk to you later. Yeah, see ya. All right, my friends. Have a fantastic Monday. If you want a text message just quickly, text the words WUL to 8132968553 and get a little text message reminder when we go live each and every weekday. I don't think we've ever missed a weekday rain shine, you know, sleet, snow, holidays or not. Monday, Tuesday, Wednesday, Thursday, Friday. We go live with a show at 10am Eastern time. And, you know, it's just there's a lot of valuable things that I heard Sarah say was, you know, when I first started, I listened to this every day and it really helped. And, you know, success leaves clues. What are you listening to? Who are you listening to with that half hour that you have when you're walking the dog or maybe that you need to just clear your head? What are you listening to, you know, sometimes if we want to replace the soundtrack that's been playing, you know, full of limiting beliefs and all those I can send I shouldn't send whatever. We got to put a new soundtrack on, play a new soundtrack to get that brain on a different, you know, on a different path. Sometimes we need to rewire things and just be listening to different people in total immersion. That's one of the things that I agree with Tony Robbins about is that if you want to really have a big change, totally immerse yourself in the world. And when you get to do that, you have an opportunity to totally immerse yourself in this world if you want to learn it, know it, and be able to win at this game. And so we'll see you tomorrow, and we'll see those of you who are coming to the mastermind meeting at the end of the week in Orlando. Alright. Going out of here. Be Legendary Peace.

How To Grow Your TikTok account to 48k Followers In 3 Months

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Dave:  What's going on my friends, it's your boy Dave Sharpe in the house. Big Friday, big Friday, coming up for those of you that are coming. See you there, it's gonna be lit, it's going to be on fire, it's going to be epic as always. For those of you that don't know, we put on masterminds a couple of times a year, for our most, you know, I guess, excited students to come and meet us and learn in person. You know, our students that come to masterminds are not better, or they're not more committed. They're not I mean, they're just, you know, they just want to come and learn in that live environment. And I think it's, I think it's, I think it's, well, from what I, from what I know, there's a gentleman named Steven, at this mastermind that is teaching Steven He is teaching, because he's gotten some degree from what he learned sitting in the audience of the last mastermind. It's unbelievable. It's unbelievable. But that's what's happening next week. What's happening this morning is that Boston jumped into digital marketing at 48 years old. 90 days later, has 48,000 followers. Welcome to the show, brother. Hey, Dave, how are you? Man? Are you going to match your age as like 4050? That's a long road. But How the heck did you manage to do the 4848 thing?

Austin:  Well, I'm now at 50.2. So I'm not going to hundreds. It's the latter. But it just worked out. And I did that, um, I tried to make it happen today. But I beat myself up by a couple of days. Man, I just showed up every day posted everyday like I was supposed to. At first I struggled. I went back in on some of the training and I'm gonna give Matt a lot of credit. Because of his little section that he does. On modeling, I think especially when you're first getting started, even invaluable, and very important. And the best way to grow probably when you're brand new. Yeah. So it's amazing, dude.

Dave:  No, I just, I'm just sitting here, you know, pontificating and just, you know, kind of thinking about how incredible this whole process is. I just came off of a decade and a day with, you know, 150 or 75 excited people who were ready to start their journey and just talked about, I've just, you know, I was I was rubbing I was I was sort of reminiscing on the past week of talking to Papa Don, who's 79 of us, and all the people that I get to talk to you, you included, I'm excited to learn about you. What did you do before this? I mean, what you know, was this, it's just incredible to me yesterday, we had a will on and he could be a computer illiterate driver, whose man you know, is well on his way to achieving his next goal, which is to emulate and eliminate it totally. Just, do you ever look, I mean, I'm saying this after many years in this industry, are you? I'm assuming you're brand new. Do you ever just sit back and go? This is really incredible.

Austin:  It is incredible. And I, you know, I've tried a lot of different stuff. And, being online and, man, I didn't realize that this was something that was possible. I know, everybody says this guy, which I wish I had figured this out a few years ago. You know, I actually remember, there was one point and it had been at the very beginning when another well known product was starting that I came across it probably eight years ago, nine years ago. And I remember seeing it and the guy was talking about how you make money, digital marketing their product, you know, be an affiliate for them. And there's you know, I don't know how cool it is to say stuff and also I'm not gonna mention the company name. But when I started this, I had a flashback, remembering that I was thinking of counting it. did. But anyway, this time, I did not understand it.

Dave:  Yeah, so you're a, you're a and of course, that's not the only option here. I mean, folks coming in, you want to be an affiliate with legendary and you're welcome to take these skills and use them as an affiliate for any company that you'd like to be an affiliate for. Sell your information or partner with somebody else to sell courses, coaching or events, you know, affiliate marketing the core, four courses, coaching events, and then being an affiliate, the four ways to sell information. And so are you still reading your info there? Are you still a pharmacist and roofing estimator and you do all of those.

 

Austin:  I'm a pharmacist, that is my, that is my circuitous path to where I have come today. You just use

Dave:  the word that brother you got, I'm a ninth. You've been in college for a bunch of years and have a professional job. I'm a ninth grade dropout. And I'm an internet hobo, you know. So

Austin:  That is my long and checkered history.

Dave:  So are you still a pharmacist? Are you currently a pharmacist? Yeah,

Austin:  I am. I'm in school full time. I'll go in here a little bit after I finish this word, my eight hour day, I actually just started a new pharmacy job. When I started this, at about the same time I was in the middle of COVID stuff, working at an independent pharmacy, but we were essential. And I mean, COVID made people crazy, there was way too much of it. We started, you know, having to give all those shots, and it wasn't great before and you know, just being a new job that when that stress, it's a closed door facility. And I took a little bit of pay cut to do that. And I'm always looking for other side hustle businesses online. But it was a little more serious than that. I needed to find something that made up some of that difference. And probably that's why when I was on Tik Tok, or whatever, that's probably why this Yeah, in

Dave:  marketer, who is listening? Who is listening, cuz I'm hearing something that's a that's a that's, I wonder how many other people are dealing with that same exact thing? Because listen, I know my story. And I know, most of the pains that my target market experiences, but I didn't even think about that one, really, that a lot of people are leaving their jobs? Not I mean, because of you say, stress of the job, the potential public exposure to, you know, various different all the elements out there, let's not say any keywords that are flagging videos and stuff, but the elements, right, you're exposed to the elements out there. And

Austin:  wow, man, you

Dave:  know, that's what we're talking about people who, who, at one time may have worked like yourself. In a, that's a pretty prestigious job, man, I mean, to be able to get to be a pharmacist. That's, that's a, I mean, that's, that's something that you grow. You know, kids say, I want to be a pharmacist, when I grow up, I want to be a doctor, I want to be a lawyer. But then to get there in 2020 2021, and the reality not matching the dream, right? And you're like, Wow, this is more like a nightmare. I'm willing to take less money to have less of all this.

Austin:  And it goes even deeper than that. Because for a long time, I've wanted to do something different. But I have massive student loan debt on top of that keeps you locked in without having much choice or the ability to make changes, because you have that over here.

Dave:  How do you feel about that? I mean, do you feel like that's it? Are you pissed about that? Or is that you? Do you integrate that into your content and use that? Are you able to talk about that? Or is it something that is not? You're not really

Austin:  I've talked about it and it made it a super focal point there have been some videos where I really Yeah, suppose that I've really focused on on the student loan and then it's, it's and it's not the student loan it's stuff it's the band locked in without choices, like if you if you want to own guns and do the things that you agree do. specific job and a specific time He had for a specific amount of money. Yeah. And student

Dave:  loans. My limited legal understanding is that they're one of if not the only debts that can't be forgiven in a bankruptcy. Is that correct? That is that is

Austin:  accurate. That I'm glad as I've

Dave:  I've spoken about marketing videos for years. I heard that from, you know, I'm sure I've interacted with an attorney at some point. But let me go ahead and ask a non-lawyer for legal advice. I mean, just because you're a pharmacist.

Austin:  My dad was an attorney and my brother's an attorney. So I think that qualifies me right. So, man, wow. So

Dave:  where, I mean, talk to us about the Getting Started journey of just, you know, seeing the video on tick tock, and what fears came up for you? What, what skepticisms did you have? What made you almost not follow through? Like, can you help some of the brand new people who are watching sort of just relate to billing days?

Austin:  So I don't even honestly, I don't even remember who on tick tock, I eventually really signed up for the course. It could be a lot of people. I think it's Josh's, dad, intrapreneur? I'm not sure. But anyway,

Dave:  if you're interested.

Austin:  Anyway, whatever. You know, I remember seeing that and my hesitancy was like everyone thinks like, I'm not sure that this is real. There's such an abundance of people. And then I think people get that by the number of followers that people have. And like, I don't think those results are real, or these results are distracted

Dave:  by any messages. Did you get into our Facebook groups? Or any Facebook groups? And or did you start getting pounded with direct messages from on any platforms from people? Because I did.

Austin:  Facebook has. So I didn't have a Facebook account, though. My son was born in 2018. So I was gonna spend a lot of time. Like most people, yeah, every time I

Dave:  come in, I put on, I put on the hazmat suit, and I

Austin:  log on to hear all this or be abused. But, you know, you're skeptical. Everyone's skeptical about making money online. And I knew it was a real thing. But how real is it for most people, especially with that experience, or without having a large amount of dedicated time every day? Which and, you know, so you start seeing it? Okay, maybe that's true. I started looking at things and reading things. And, you know, I kind of go overboard and research and on stuff, and I went to the Better Business Bureau pharmacists

Dave:  going overboard, and the reason not the super

Austin:  analytical, accurate, and what's bad negative press. I wasn't looking for a reason to not do something. I was looking for reasons to do

Dave:  something. And that's cool. I just want to say that there are negative reviews. And Pete You know, it was somebody's experience, if you really think about it. And you think about last year, we had over 100,000 people take the challenge. And that was just in one year, this is our sixth, I think it's our sixth year of business. And there's probably, you know, probably I could count on all 10 fingers and toes the like, and there may not even be 20 like legitimate people who didn't have a motivation and weren't trying to get a refund outside of the refund period. I mean, saying anything they could say because they didn't want to follow through with the program. I mean, think about the hundreds of 1000s of people folks who have come through and what is it the exception, or is it the rule and the exception and you match that up against just simply solicited reviews on this very Facebook page? I think we've got over 500. The statistics are there. So just not No, I'm not responding to you. I'm responding. I saw a couple of really negative reviews on these guys. And it's like, yeah, they are out there. Here's the other thing we have to learn to look out for is is this scam article a legitimate, you know, unbiased review, or is their affiliate recommendations down at the bottom of the post for their number one business? They're their number one training I mean, come on. Just read and be smart. You know, now with the bit of information that we all have about affiliate marketing, we can begin to discern information on the internet. And I really think that that's a big problem that our society has, is we really get duped by a lot of this, what is becoming real marketed kind of fake content, you know, out here on the internet that's just skewed for somebody's agenda. And right, we believe that as human beings, we do it in politics, we do it in online and a lot of times unfortunately, and, you know, this Austin, we will normally allow it to talk us out of moving forward with something and ultimately,

Austin:  you know, we're gonna go through and benefit we found

Dave:  and so I want to go back to your point and

Austin:  I knew what to look for there, something to work on, I wanted something or wanted some information that could provide me with what I needed to get started, that was generating some income, you know. And I found it, you know, sounds like good information. I found positive things, you know, I have a background in knowing kind of what to look for based on what my dad did for a living at one point in his life. And he was a corporate attorney for a very large network marketing company, a very large MLM. And suddenly, I have some really bad back sided nature of knowing that and he was their attorney. So I know what the scammy side was versus this about him for everyone who says and thinks it is. I know more about him and probably than almost anybody based on the experience I had with my dad and this is kind of one of the big things that I didn't not not not be good at but I didn't want to get involved in that. So yes it was not that it was that after that came up I knew I didn't have to tell friends and family to promote other people. This was this was 100% strength which is what I love cold market

Dave:  cold market market market I wanted to

Austin:  call not wet market

Dave:  if you heard the words warm market you're on

Austin:  right? Now you know, they're gonna get them

Dave:  in the business. They're tired is really the truth of the matter. MLM I know, I did lotions, potions, pills. I did numismatic coins. I did cell phone technology, you know, cell phone tech. Now I had a company shut down. I enrolled in the business and bought the cell phone in the company that shut down before I got the phone. I never even got the phone.

Austin:  I saw your deal. Is that the one where you had the rat put on your car? Was that right? Yeah,

Dave:  I had a patent I couldn't. Okay. I remember I couldn't afford to get my magnets from Vistaprint for free. That's why I got the mag and I would and I would leave. You know we would be going to leave to go to dinner or something like that. And you know, the truck the 1990 Ford f150 And you know we go out there and we

Austin:  hold on them in the house and grab that because the next time you Ford f150 was the signal Money Magnet

Dave:  Money Magnet but I love you that guy I got stares but they weren't of interest. They were gonna make eye

Austin:  contact. He's gonna tell you he's gonna talk to him. He's gonna get a credit card. It's not

Dave:  MLM for everybody. This is not an MLM and you know what? You really don't even this is such a wide area, there's such a wide opportunity with these skills. You don't even have to get in and promote legendary. You don't even have to be an affiliate if you don't want and

Austin:  That's what I was gonna say. I didn't even I didn't even know honestly, I started the training. I didn't even know that being an affiliate for legendary was an option. When I started the training, it was just the training. So that was it. That was the thing, because I knew that you could promote and at least promote, you know, a file. I thought it was like 600 bucks, I'm gonna learn how to do this, I'm gonna promote that, whichever, and get my 10% commission on 600 bucks and see how many times I can move back. I didn't even know. Well, and you know, you

Dave:  knew. And that was actually a really smart thought because you knew that customer because you are that customer and you just purchased. And so I assume that now you're not promoting the woodchipper you think you are doing? Make Money Online or kind of financial literacy or business content? And

Austin:  and you're I

Dave:  assume, since we're showing your Tiktok and Instagram account, have gone through some training and decided that Tiktok and Instagram are platforms, you're also going to do video content. Walk us through the kind of going from getting trained up to now putting that material to use in taking action. What's that transition? Like? I mean, I love how Brian Brewer calls it the valley or the valley of despair, it's kind of those first 30 days are tough. And a lot of people I think expect the first 30 days to be the best days of their life. It's the most fun. I'm supposed to be the most knowledgeable I'll ever be in this business. Right? And it's like, No, you're the least knowledgeable and you're the most new. So this is going to be the most difficult time of the first 30 days in the analogy that I just used in the decade and the day I asked everybody. Do you remember when you started walking?

Austin:  Everybody was like, no.

Dave:  Is that weird that I don't I was like, Wait, you guys don't? You don't remember when you restart? Whole comments. We're just No, no, no, no, no, no. And I said well, okay, do you at least believe that you busted your butt fell down, scraped your knees, elbows, forehead, had a hell of a time, probably cried a bunch. Believe that that happened? Because you've seen babies, right? Like, they fail, they cry and they get back up. And in the belief also sense, you don't remember that. You have memories. Man, I don't have any of your business, it's gonna be a little like that. You're gonna fall down and scrape your knees, bust your head in a couple of years or maybe even a couple of months. You're not even gonna remember it.

Austin:  Right? And that happened, probably to an extent. So anyways,

Dave:  I don't want to project that onto you.

Austin:  In the analogy that I used, it made me say something. And it didn't last. But that did make me watch my son grow up as an older dad. And I've made the comment to so many talented people as I watched him progress. Man, could you imagine if you could live today with the wonderment of figuring something out at that age and having that knowing how amazing it is every time you learn that. And, you know, it didn't happen all the time. Honestly, that's kind of where I am in my journey right now. Because I haven't stopped my education. I've continued on. And every day I learned something that's just like, holy shit. Like, this is something new that thank God. And a lot of that goes back to the training. But, you know, I realized every day that there's a never ending cycle of things. But anyway, they just made me do that. But back to the first month. Yeah, the first month was terrible, man, if you go back and look at my first video. Just like a robot. There's no relaxation and whatnot. And so I went back and watched some more of the content creation stuff, especially with Matt and started modeling. And I think the modeling was important for comfort and it's still uncomfortable, but it's just repetition. It's like anything else, you build that muscle memory. And part of my preparation was early on, like one of I mean, this is probably my first 20 videos I did want to post and it means it was taken off. I was watching it take off. And then it got asked for violence. And I haven't of course appealed that Nick was gone. And that really did lose your

Dave:  Did you say you lost your channel or no just

 

Austin:  just happened while it was floating. And actually, it just happened to me two days ago, two days ago as well. Same thing went viral and it got there. But you know it all came back. But that was the Waiting, you kind of have to like, Well, no, I'm playing against a stacked deck here. And you're not, it's just part of what's going to happen. And you have to experience that to learn that that's just part of the knocks of learning something new. And so as I have gone along, you know, I did the modeling and credit, the modeling with me made the first 1000 followers. What I have learned is your voice when you start being who you are, is going to be the content. And it may not be the content that gives you the greatest number of followers. But it will be the content that gives you the greatest number of interactions. And the greatest number of problems leads in all honesty. So I've spent a lot of time on sales, yes, yes, sales, I spent a lot of time and then I started talking. Once I started talking, things really started happening. And you run through hot and cold, like, I'll go where I do some speaking videos where I'm talking and saying my stuff. And man, I'll have so many so many views, and then all of a sudden it dies off. When that happens. Now I go back to modeling. Sometimes Tik Tok, like the modeling, sometimes it likes the original content. It's crazy, but you kind of have to flow with it. It's but you don't learn that you don't know that. So every time, you know, like, Well, this was working yesterday, this was the day before why is it not working today? And so you're back in that frustration? So you just have to, you have to be like that study that they did that gives them the marshmallow man, like, you can't just want that marshmallow right. And you've got to delay the three marshmallows two months from now. You know, it'd be the person who would have you do the incident presentation is not an issue where you're probably not going to live it forever. Yeah, well,

Dave:  I mean, isn't that delayed gratification? That's a very, very profound concept for for a market for us entrepreneurs to discuss, because it's scary, but it's powerful. It's scary, because, well, if I put in a day's work, I want to get paid at the end of the day. Right? Right. Or if I put in a past, if I put in a week's worth, I mean, you know, we have we see this a lot. And it's okay, it's not, I'm not, I'm not judgmental about this. But, you know, oftentimes, we'll, we'll have somebody come in at a, you know, a salaried position or something here at legendary. And in, they'll want to, you know, get paid the first week, and it's like, well, you know, there's there's a week withholding. And that's pretty, that's pretty standard. But just, you know, the that instant gratification of doing the work and wanting to get the instant result. And if I don't get the instant result, if my if my accounts don't grow right away. If I don't start making leads and sales, it must not. And I showed this I don't want anybody. Anybody come into the mastermind? Because I was just working on some some content in one of the slides. Can you see this? I put my glasses on and then I'll be okay. So, you know, limiting beliefs are all over the place, you know, in there's, there's there's lots of indicators. Oh, I'm struggling, I can't won't work for me. I guess that's just the way it is. It's too good to be true. Fuckit why bother? Last? No one cares. It's always happens in my family, about just how much to offer? Who would listen to me it's oversaturated these are all you know, these are all very, very common soundtracks, that play in our heads when, you know, things don't happen in that instant way. When that microwave success doesn't happen in you know, we got to you know, a lot of times we just we that's, that's the soundtrack. That's the fat lady singing It's over. When that soundtrack starts playing. in you. We all have it. It's just it made yours may be unique. And at the mastermind I left space for people who are going to work and help people identify what their actual soundtrack or the actual words that you say, because there are words that you say. They get that slippery slope of quitting, and then it really is a vicious cycle. We stopped something, you know, we feel guilty about it or maybe even shameful about it. Because deep down inside we know we didn't put forth the effort. So then we try to solve that with a new shiny thing. And we got really excited and then we started. And then that same soundtrack plays, and it's like a vicious cycle. You know, that's been my experience. Did you do you have those and we were just talking about the instant gratification thing, that's a big thing. What's coming up for you as, as I'm sharing some of the limiting beliefs stuff combined with the instant gratification thing, because I think they kind of play together. Right? For

Austin:  me, it's my, like, my motivation. My motivation is like, I want a $3,000 vacation. It's not, oh, I want this shiny, whatever they're, my motivation is I'm trying to move on, I have in my life, that's missing. out overnight, that's gonna I mean, I know my brain for me to get myself in a financial situation, that opens up my options and my choices from what I can do, I've got to do something that's gonna require some real work, put in some real effort. And it's going to take time, because in the end, I'm treating this like it is a business, which it is, and creating a business. I'm not just trying to make money, I'm trying to change my life. I'm trying to change what I can do on a daily basis, I'm trying to change my time, freedom, all the buzzwords, keywords that you see, like all the main pain points, those are the things I'm trying to fit, I'm trying to pay off student loans, I'm trying to not work so much. I'm trying to have more time with my kid as he ages, you know, my motivation is to get to those things, big things, things right now that are painful for me, because I don't get enough time with my kids. I don't get to choose when I go to work and do all those things. You know, I don't want to do that shit anymore. I want to get to a point where I'm in control. So for me, you know if that takes six months or a year, and that's awesome. And I didn't think I'd make $1 I mean, like, really, when you start doing it, I think most people think I'm not gonna, you know, I told him, I was like, if I make $1 online, it'll be. And then I got my first commission for $2.60, or whatever it is, a month later. And I'll tell you right now, that $2.60 Man, a lot more than if I got a $20 an hour, for every hour, I work to get that deduction. 16 I know, it was very, very, very important. And I'm sure I'm tired of using all my free time to do this. But it's important, it's important to me, it's important to my wife, it's important to my family, you know, I want to be more present. That's, that's, I mean, that is the end of it. I want to spend more time with all of them. And then also have the freedom to help people out as I go along. You know, I'm a pharmacist, I give back to the community, whatever, that's what they tell you that, you know, that's the deal. I don't think that work is as important as what I could do if I had more free time. Well,

Dave:  That's, that's saying something, you know, you mentioned your, your $2 and something percent commission and how it was more important than if you would have been paid $20 for every hour it took that you were working to get that and you said that that commission was really important. That first commission was really important. And I know, I know it is because I made it. I took a picture of it. And I've been there and I know how proud I mean we were just talking about my we were just talking about my truck. I was so proud that I went outside to see if I could find it here real quick. I was so damn proud

Austin:  of you. By the way, I love all your old pictures by the way.

Dave:  Thanks. This is one of my most valuable experiences. Well, I just tried to document it as best I can along the way. But you know, we talked about my truck, but this picture just completely shut off. But anyways, here's a picture of me with my, you know, some commission checks as I began to, you know, earn some commission checks. Here I am proudly standing in front of the gray beast. Yeah.

Austin:  Well, it's important because it's proof of what you're doing. And if, you know, I mean, you just need that one. It's a victory like that one victory. You know if I can, if I can make that one victory. I can turn that into several victories. Get this at this point. My base is only about this big. And so if you can understand that if you keep at it for six months Now you're going to grow that and through no fault of your own, you're going to start making more money. I mean, you're gonna make more money because you're, you're gonna grow that business that that $2 gonna spike yourself you're

 

Dave:  gonna do it by yourself if you have to do it every day. Well, and you know, I was reading something from my good friend Russell this morning and Russell Brunson. And he said he posted something and I just happened to catch it as I was, you know, coming on

Austin:  to our our group in our

Dave:  my show actually, I do this for every single person I coach. I don't let them have multiple businesses. They're also not allowed to have multiple funnels, they work on focus as long as they're focused on one thing at a time, and it's interesting because I mean, we're here at legendary the number one affiliate for ClickFunnels, we recently won a big affiliate contest for them and but but I have no interest in doing anything more than that, you know, just sending affiliate traffic it just is you know, our we're focused at on Legendary we're focused here on this business in you know, obviously that benefits all of our customers and affiliates. It also benefits us because it benefits me because the moment I get over here I just wonder how much money I'm leaving on the table by not having this Forex bot going over here. And not you know, learning NF T's and cryptocurrency and all this other stuff. You know, I saw a video yesterday from rapper Rick Ross. Okay. Named after famed drug dealer Rick Ross. And he made a funny video he made a video where he's you know, he's got probably a million dollars and diamonds around his neck and he's standing in the lobby of his he's standing in the lobby of his of his mansion. And he's like, Where Are y'all crypto, you know, NF T O billionaire yo, I'm out here getting real money. I'm still getting I'm, I'm, I'm a verified multi millionaire with real money that I can go spend at any store in the country. And y'all are just out here just running your mouth on you know. So say that to say that I kind of relate that video to to our business and that this is a proven business model that I when I first came on the Internet back in 2009, I used affiliate marketing, I began to sell my own information products, and there's been so many different things that have popped up that are new and trendy.

Austin:  huge profits

Dave:  go into the moon, all this kind of stuff. But what I've done is every year made my half a million million three four or $5 million a year doing the same as doing that real proven thing you know that real money not this kind of so how do you deal with distractions hot I mean you know that you need to make a major change you know that building a business cash flow money is your ultimate it's it's it's the it's the currency it's the it's the beat, you know, it's the thing that's not what you're going to talk about your

Austin:  unity wallet, which is brand new.

Dave:  Come on, you're one of the smartest guys that I've talked to in a while. I mean, you know, I've had lunch with you guys like me this week, you're a pharmacist. You started the call off with words that I didn't understand. How do you stay focused with an analytical brain somebody who, and I'm more speaking to your analytical brain because I'm a go off and, you know, I get lost in rabbit holes and stuff. How do you stay focused on your business and not start analyzing, researching, verifying and validating other things that could possibly potentially speed up your financial goals? So

Austin:  I took an aptitude test from a company When I was in my 40s, which I wish I'd done on my board when I was like 14, and one of my major aptitudes was problem solving. And this company relates your aptitudes to job satisfaction. As a pharmacist, my job satisfaction for my aptitudes was zero. So they told me, I needed to find things outside of work to satisfy that part of my brain. Oh, what is a bigger problem than doing this every day, and trying to figure out all the nuances, how to maximize every part of this business, and solve the problem of going with chocolate. That's a new Sudoku for me. You know what I mean? Like, a new world, a new world, you know, and sometimes it bogs me down, like, early on, I got my funnel up, I got everything going. And I did spend way too much time messing with the funnel, which split tested, what colors best what's gonna come?

 

Dave:  I just saw a comment, I gotta redo my whole funnel. Now, I just saw that comment come through. No, man,

Austin:  because I made that mistake, changed the funnel, and changed the coach. And what I was doing was avoiding ignoring my content, and crafting the skill of storytelling, creating content, making my offer more appealing, learning how to, you know, how to communicate, or this particular market. And, you know, I got caught up in the analysis and the analytics. And what I learned is, that's not what works. What works is the connection I'm making with you right now. That's what I needed to work to do all that other stuff to figure that out. Now, don't even think about that. Now, I'm on this constant quest to learn more. How do I explain myself? quicker, faster, shorter, the short content I'm used to rambling on for an hour and a half? I need to squeeze that hour and a half into this. So that's what I'm all about. Yeah, that's what I'm doing right now. I'm focusing on as poppadom as we are, we are in

Dave:  the communication business, my friend. Right, you know, yeah, I mean, you know, as a pharmacist, you're partly in the communication business as well, because you have to communicate with patients. But you know, but not as much as this honestly, in my opinion, because you have more time there to actually have, you know, you can bring in another co worker, if you're having a hard time getting the point across or whatever. And a lot of times, most people probably say no, I don't have any questions about Medicaid. I mean, I usually do so. You know, I mean, occasionally you get a question you got to problem solve, but but for the most part,

Austin:  It's a big puzzle. Yeah. So you

Dave:  come over here. And yeah, this will keep you this will keep you this will keep you busy and engaged. How do you keep it exciting, and not let it get frustrating Austin,

Austin:  because I have a new epiphany. Every day, I learn something new and exciting. Every day. It's clicked in everything else like this is this is ramping up my game with my whole life. I've had to learn how to be more efficient with my time and learn how to be more efficient with family and work. Together. And every day, I learned something new about myself on how to do that, how to create and locations like it's just, it started firing off every neuron that no hit has gone dead in the last 10 years, doing the same thing. Every single day. Like this has taken me on a whole new learning journey. And I mean, I like education, I wouldn't go back to college. Again, I spent way too much time in college. But I want to learn the things that I want to learn. So you know, that $2.60 cent that we were talking about earlier, that was my mission. That was my ticket. That was my ticket to this particular ride concert, whatever you want to call it. That man, I'm on it. And I mean, I'm consumed with it. And I don't mean to the point that I'm neglecting everybody because I'm taking that into consideration. But it's just exciting to me. Because something new that I learned today is going to translate into results tomorrow. And then tomorrow I get to learn something new again, where I get to reflect back or I get to tell somebody I'm excited to tell my wife on this new storytelling formula. We're interested in one Listen, she is so supportive, and it's amazing. But that's what I mean. You can tell right now I'm excited talking about learning new stuff. I'm learning new stuff, and it's making me money. No, I,

Dave:  I've been there in my marriage, I've been there. I mean, in everything you're saying I can identify with 110%, my wife would be non red right here if, if she was sitting right here. I mean, I've found a way to work together with her, that allows her to be in her strengths. And me to be in mine and us to appreciate each other for the differences that are strengths are because they're really different. And I really had to learn, you know how to appreciate not not being resentful because my wife was an entrepreneur. Like, frankly, if she was an entrepreneur, like me, we'd be broke, because we both have taken risks. And she's always been a steady hand in terms of what we do with our money. How do we keep it? You know, how do we, you know, and you know, a guy like me, on the loose, it's never, I mean, I'd be broken homeless in some gutter somewhere for one for my wife, probably. But I found I found a

Austin:  hack in my 30s. Because I was the same. I was all over the place. I was trying, I was done. I didn't didn't have any results. I had to be responsible for those animals for a long time, and I just needed to have something that I had to be responsible for. And once I had that, everything checked. Yeah, I can also give you

Dave:  a couple of ideas of what I'll have a couple of kids. That'll also up your your

Austin:  45. I had my first one. I'm a three-year -old running around right now. Good for you, man. Good

Dave:  for you. Best thing. Yeah, I mean, my kids, and you know the thing for me, and we'll wrap up here in a moment. So you can see you can take off. But one of the things that I've realized is that I just want to be rich, I don't want to be famous. I don't care about fame, you know, I wouldn't even care about being rich if it didn't equal freedom. So let's just put that out there. It's not materialistic for me. I could care less about material. I like watches. I really actually do like watches. But I mean, that's the only thing I have one car. I don't have a garage full of cars. I don't have a reasonable house. We love our house at home. It's in a mansion. But we love it. And, but I don't care about fame. I want to be one on one. I want to be traveling based on age. By traffic strategy, I would be but do you feel that same poll? Are you? Do you feel like hey, I want to get out there and get, you know, get my kind of run out a little bit of limelight and get out there on some stages and do that kind of stuff? Or you look into Are you like, hey, working from the internet, at home or wherever and I want to be with my family? What is your goal around the fame aspect of things, they know that the money equals freedom for you. But Limelight exposure, those kinds of things.

Austin:  I don't want any of that. I don't want any of that. You know, I'm the guy at the end of the road that all the neighbors avoid. Not because I've done anything, but because that's the time I've put out because I just like to be left alone. You know, you know, I mean, and that's it. You know, it's nice, but I'm appreciative of this opportunity to be here. And, you know, early on early on a month ago. I was like, man, it'd be kind of cool if I got on that show. And

Dave:  just right, crawling, crawling and crawling, and now you don't even remember it. I mean, my story.

Austin:  Just absolutely. So, you know, I'm like you, I just want to be here and my family thinks with debt. It's things like do I drive and you know, continue, I mean, I could afford to drop pretty much anything I wanted probably. And I drive a 10 year old expedition with 140,000 miles on it. And I love it. That's the car that I had. My wife has a nine year old Jeep, you know, we you know, I don't have any material things that I just want time with my family and the freedom to make choices. That's it. I don't want anything. The thing is I am no longer.

Dave:  Am I anymore, you know you can buy the same. You can buy same folk, you can buy time,

Austin:  and that's the time thing for me. It's more urgent for me. I want to be 63 years old when my son graduates from high school. You know I feel like I didn't have my dad for a long time. He died when I was in my mid 20s. And it's been a crappy 20 something years without him. Yeah, I wish I had more time with him. I don't know, my son is always gonna feel that way after I've asked whatever. But I want there just to be this just huge encyclopedia in his brain of all the amazing.

Dave:  You know? I know. We're talking about

Austin:  got a huge screen right here.

Dave:  I won't take it. I won't turn the whole computer around. But every time a really cute picture comes up, I send it to my wife. But, you know, I mean, you know, the kids, they are looking at his face. I mean, that's my, that's my son and daughter, my youngest. But yeah, man. I mean, you find your pain points, and you let that motivate you folks. I mean, it works the same on you, as it does on the audience. I mean, instead of, you know, hyping up all this BS, you're traveling the world. And, you know, I mean, I think traveling is cool. But honestly, I get sick of traveling, sometimes I just want to be home, go home. I mean, I know. Like, I know, a couple people who want to just do nothing but travel all the time. Like literally I know, like one or two. But most people want to go on vacation. And they want to come home, and be in their home, with their families, in their routine sleeping in their own bed. And that's what heaven is to me. I mean, he's writing right in my own backyard, and he's running around, usually come home finding what is motivating you. And as you heard, you know, sometimes you just have to look around and be honest, like you did and say, Hey, I'm an older dad, and I got less time. And also got some painful memories, that I'm using all that stuff as motivation to be the best version of myself right now. And give it everything I've got given a good honest effort, and effort that I will be proud of an effort that my son would be proud of, you know, an effort that my father would be proud of those kind of, like, that's where you find deep and I just got goosebumps saying, you know, I mean, that's where you get that. And for me, my motivation over the last decade plus has really never been to become rich. It's always been to make my struggles in my mess. Not in vain, make it worse, something, turn my mess into a message turn my all these unbelievable difficult things that happen in the UK, quite frankly, in some cases, I'm still

Austin:  mad debating for myself,

Dave:  you know, just that piece alone. See, we just, I hope this weekend, since we're doing this on a Friday to one of you can spend some time marinating this weekend on what really, you know, it we were talking about MLM, earlier, they always say, you know, find your why and there's all the picture why? There's some truth to that, you know, as high up as they may get in sometimes as there's some truth to that. And it doesn't matter whether you're starting a gym club, whether you're starting a new business, I mean, honestly, if it's going to be two different mindsets, but really at the same time. You know, it's, it's, it's how you do one thing is how you're going to do everything. So even if you have a job right now that you suck at it, or that sucks, and you want to don't just crush it with your business and do a shit job at your job. Because how you do one thing is how you're going to do everything. And the other thing that I took away from what you said was, if you want big change, it requires big commitment. It's not going to be a big change from MIT. This just changes, I need to be willing to make big sacrifices, big commitments. And it's probably not as hard as you think it is. If you just get through that first few weeks of really, really uncomfortability that we know, the uncomfortability that we talked about.

Austin:  Yeah, and even to

Dave:  the point to where you don't remember some of those most difficult moments, right? Just like When we were walking, so, hey, man, thanks for your time and thanks for being here. And, you know, from pharmacy to digital marketer, man, I mean, you know, what a what a interesting journey that your life is taking, and who would have ever think that you and I, you know, paths would have crossed one day, the pharmacist who's you know,

Austin:  you know had a day wasn't always a pharmacist

Dave:  there's a story prior to using that and your market and I mean it's a good it's a good you are right. I mean, that's a good angle. It's like, hey, look, I'm the pinnacle of what you know, people, you know, strive for and in our world, at least and in the field I don't know, you find the message. Did you find that? You know? Yeah. We'll keep it up, brother and come back to see us. Okay. I will

Austin:  be back and, and anyway, have enjoyed it. Thanks for the invite.

 

Dave:  All right, man, we'll talk to you later often, but I do appreciate it, like, All right, go and check them out. Austin, J. E, official, Austin, J. D official, all right. Friends, a lot of nuggets in that a lot of nuggets in that conversation there with a man who knows what he wants and I believe is going to get it. When I see that look in here that type of talk from somebody. I know that that person is going to be doing big things in the future and and I would just invite everybody to go back and listen to the way that Austin was talking about the commitment the focus, you know, matching the change that he wants with the commitment levels, I mean, it was a there was a lot of nuggets dropped. you have time this weekend and catch up on the other episodes that you may have missed this week. You can check us out on all the major podcast platforms YouTube, you can listen to the replays right here on this Facebook channel. Get on out of here. Have a fantastic Friday Be Legendary make this weekend count both with things you need to get done with your business but also with time that you need to take to spend with yourself and your family. Get out of here. Peace

How To Become A Savvy Digital Marketer In Just A Few Months

Below is the transcription for this episode:

Dave: All right, my friends. Let me ask you a question. This is Dave Sharpe on the hot seat. Good morning. Have You Ever Have you ever said to yourself I'm computer illiterate I'm not I'm technically unsavvy. I don't have the computer skills to be able to do this to get this done. Well, today's guest said the same exact thing. And quite frankly, a lot of times we say things and they're not even true. This may have been true for this guy. You know what I mean? Let's find out because that's not the case anymore. He's now succeeding and thriving with his digital business. Let's find out how he did it. Will, welcome to the show, buddy. Hi. How are you man?

Will: I'm doing great.

Dave: Yeah, nice to Nice. Where are you calling in from

Will: From Edinburg, Texas.

Dave: Okay. Nice. Nice. So completely computer illiterate hmm. And, and that was about four months ago. Now you would say that you are still computer illiterate yet having success or you're not as computer illiterate anymore in your head. Tell us a little bit about the story and what's happened over the last four months?

Will: Well, I just started off like Not, not understanding anything. It was basically going starting from scratch. I haven't touched a computer in many years. So I just started you know, little by little I take little pieces of information and I'd apply it and learn it and then move on. To the next step and, and eventually the little bits that I put together turn into you know, more knowledge.

Dave: Yeah, yeah. So what did you do? What do you do besides this? Can you fill us in about who else will be and why you were motivated? To want to come online and earn extra income?

Will: Well, I've been a truck driver for 18 years now. And I started as a factory worker back in the 90s. And you know, the factories were closing down and moving to Mexico. So my factory moved and I needed to figure out something to do. So it was easy to get a license and start driving a truck. So that's what I did, you know, on the money, but I never wanted to do it. It was just that I was forced into a situation. So over the years, I was always looking for a way to get out of truck driving, because I never liked it. And turns out, you know, I came across the legendary 17 years later, and that's when I was like you don't want this. This could work. This is something that I need to focus on because this can change my life. So that's why I went ahead, you know, did it.

Dave:  So have you seen other things over the past 17 years? That I mean, what was it about Legendary you think? I mean? Because there had to have been other things that you may have heard or seen or that have come across your desk or phone or whatever, what was it this time? Or was this the only thing I mean how have you pretty much been offline, if you will for 17 or 18 years or whatever and in kind of you just now came on social media. It's like I'm just trying to connect the dots about also what was it about legendary that that converted you if you will, from offline to online.

Will: You know, I spent most of the year doing anything online that was just, you know, political, it was like political stuff. Never really focused on anything with business. Until I got into TikTok. And I fell in love with the business side of TikTok and that's where I started realizing that there's a bigger world out there than just, you know, finding a job, because that was what I was. focused on finding another job.

Dave:  I love this. It's so simple yet powerful, right? You're conditioned to just go find another job in you stupid effing app and now all of a sudden it completely you know you start seeing somehow, you know, as, as most of us do, you start getting fed that kind of, you know, business or, or financial or investment or make money kind of content because there's a lot of it and, and you're going hold on wait a second, you know, as you're literally just looking for a job that your brain is being opened by these little 15 second videos about the possibility of working completely for yourself online in using the internet. Is that kind of how it went down? 

Will: Yeah, yes, absolutely. Yeah, it was like opening a box. 

Dave:  What even made you get on TikTok I mean, was it were you just you had your you had kids on it? What even made you download the app? And were you a big social media user before that?

Will: Yeah, I would just scroll you know, Facebook, that was my only social media. And there was just mentioned to me one day, you know, hey, you know, like ever checked out TikTok. And it took me a while before I decided to download it. And, you know, when I did that, that's when everything. 

Dave: That's crazy man. So, you come across this legendary, you know, what are they? What are these people talking about? And you watched the 20 Something minute video that explains what we do our challenge you enroll and you begin this process? What about the initial video even maybe before you bought the challenge or the videos in the challenge? I mean, what really made you believe hey, I can do this. Did you look around and see other people? What it was was that you began to build that belief back when you were watching the initial TikTok videos. Tell us where you built your at least confidence if you're still somewhat computer illiterate because I know you it's only been a couple of months. I don't know how long I've been doing this but I'm not over. I still hunt and peck for Christmas six people. I can't even look at the keyboard and type fast like this. I can't do that. I actually have to look at the keyboard now I can write some some copy I can i i have figured out and you know what I could have gone and take some classes people I do want to throw this out there I in the last decade I could have gone and taken some some classes to learn specifically how to type. And I still might do that because I like to grow. But what I'm saying is, I've been doing this for over a decade and I'm still computer illiterate. What really converted you to build your confidence to make you smile. Think to yourself, at least I can do this.

Will: Yeah. In the beginning. Of course. Like a lot of people you're skeptical. Any question or abilities, a new question Is that real and it's too good to be true and like in October of last year is when I actually got into the program. But I didn't. I didn't continue with it. I stopped because I was questioning everything. Gotcha. Well, I continue to watch this person I came across on tick tock was Calvin. So I continue to watch Calvin and all his lives. And he's the one that really showed me like okay, you know what, this, this is real. This can actually happen. And I went right back into it and continued to finish the 15 days and then i Then I had another roadblock like okay, you know what, I need? Money. Everybody's question is money. How am I going to get the money? Well, I had to realize that instead of telling myself that I'm broken, I don't have the money. I need to find a way to get the money so that I can start this business. And I just did it and I took action. You became resourceful. Right instead of complaining about your resources.

Dave: Which we've been doing all of us in any area of our life whenever we really want something. I don't know a human being unless they are in a cage. That does not ultimately get what they want. If they don't stop trying. And I'm talking about if a human being wants a Big Mac, ain't nothing gonna stop that person from going to that McDonald's. If a person wants a lot of times, if a person wants enough we're gonna pursue them until they get it right. I mean, a lot of times or else I mean, I know some people that get thrown in jail for God's sake, right because it became creepy, but they tried. They gave it they gave it hell, you know what I mean? But, my point here is that what I'm hearing from you is a couple of things. I'm hearing one other thing that really stood out to me is the fact that Calvin Hill practiced good old marketing. And what happened was if we can just go back and dissect a little bit of wills conversion point, right. You became converted, I was like, Well, what was the magical thing that made you convert and believe that all this stuff and you're like, Well, you know what? I initially spent a couple of bucks and didn't believe it and then I kept getting follow ups re-exposed by a marketer. And I just so happen to be on TikTok and I watched one of his lives. Look, we got 200 Nate people right now. Are you all here on what we're talking about? Because what will be laying out is how Calvin has made multiple six and seven figures in this business over the last year or so. Okay. It's called riq. Here's what it's called. Get up every day in the market. Yeah, that's it. I mean, it doesn't sound like you and I are about right here in terms of our computer literacy, and probably just good old blue collar boys. But here's what I do know: that if I get up and I mark it every day, seven days a week I have something going out on the platforms that I'm marketing on. I got a good chance to convert some people because I'm not going to probably hit the first conversion. That's okay. But like what you just said, You're caught alive. You caught what he was doing and it was probably just holding his phone up to the computer just to shut nothing fancy. He probably had a little slide or maybe even a little piece of paper. Maybe he was explaining, you know, something like Well look, Uber is kind of like a big affiliate marketing company. They connect people. I mean, that's a great, very simple example to explain to people kind of, you know what affiliate marketing is like, you know, it's like Airbnb. You don't own any of the stuff, you just connect the people who want the service or have the service. Same with Uber. And so Calvin simply instead of and here's another thing that I want to point out because I want to ask you about you creating content and marketing next but what what Calvin what Calvin did was nothing magical thing that anybody out what Calvin, the great Legendary Marketer that you see out there who you're enamored with, and you're saying, wow, they must be really different. I mean, they really know some No, they don't. They're just, they went there and got a cool education. There every day. Every day did you do something for your trucking business? You know, when you were driving a truck? It wasn't like you took days off and we're just like, hey, what know your ass was on that? Seat putting in miles aren't up? Because I know because I read your thing and time is your biggest why? So you spent a lot of time behind that wheel. And you know what? The same thing applies to folks the same time that you put in your gob. You have to put similar time in your business, at least in the beginning. Owning your own business doesn't mean you work less. It means you can make more. That's what it means. It doesn't mean you can work less. I mean, you might eventually get to a place where you can work less but in the beginning, it will be Who of you to at least match our first sense it completed. Well, you've already proven that you can work that many hours anyways, you know, so going back to Calvin and how he converted you which was you bought and then were skeptical. And Calvin being an affiliate and Calvin is a pretty well rounded marketer. He's got you know, he seems to have quite a bit of things going on. But still, he is an affiliate for legendary and guess what, I'm sure when he reengaged you there's a possibility you went and bought more. You bought more training, or you bought more this happens all the time, whether you did or didn't. There's a possibility that you went and you bought another product, and in that case, Calvin reengaged you to then go buy an upsell or to to buy more education or or maybe now that he's converted you now he's making other sales from sending you emails about other things. The point is, is that if Calvin would have just said oh, I'm not going to do live because I'm uncomfortable. I don't know what to talk about. Or I'm not going to follow through. I'm not going to create content on a daily basis. No,  he would have none of this. You wouldn't even be here.

Will: Probably. Right. Yeah, probably wouldn't be.

Dave: Okay. So everybody looks at somebody like him and says oh, you know, he's so and he is good at creating content. But you know what, it's because he's fixing his time and he's still putting in his time. It's kind of like he's still doing it. It's such a magical thing to talk about. Right? Well, because it's not as if I'm talking about somebody. These marketers are still out here because it's the name of the game. You're still always creating content just like Papa Don said yesterday when I'm writing, speaking, and filming. I'm making money. Anything else is probably busy work, but I'm making money and guess what Calvin still does? Writing, Speaking, filming, making money so so Will, what did those first beginning weeks look like in terms of you getting out of learning mode and actually transitioning to action, which is a difficult thing for a lot of people to do because learning is really safe. And nothing can really happen to me when I'm just learning. But then when I go to take action and actually start my business, that's when the rubber hits the road. So how did you transition through that period?

Will: You know, I just had to dig deep because I'm an introvert.You know, when it came time to decide, okay, this is it. This is the time. I just had to suck it up and get it done. Really, and pushing the button to send that first TikTok. Really was a relief because I was like, I did it. I did it you know and then I realized, well, nothing bad happened. Nothing happened to me. I'm okay. So let's do it again. And again, and I just from that point on, you know, I broke the ice and I just kept going and it got easier after that. Then it's kind of fun now, to make really

Dave: That's how all fears work, isn't it? I mean, nothing is ever as scary as we make it out to be. You know, in time after time in life. I've had that very same thing happen to where I made it out to be a nuclear explosion. If it was going to happen if I did X, Y and Z and then I do like I'd expect to get laughed at or you know, whatever my fear was, I was talking to my my, my my daughter yesterday and she was talking about getting laughed at for where it's I can't remember what it what it what we were talking about. But it was just the fear that this general fear she had was like, Wow, where did that come that it's almost like it's a natural thing and then maybe we see one thing or one little thing happens and it just ignites that fear, but it's one that follows us throughout life. It's that fear of rejection or that fear of criticism or that you know, fear of just getting made fun of and I think it's a really Elementary School fear that probably happened to them. They're all of us. We got laughed at at one time and we were like, Oh, that hurt. I'm never gonna let that happen again. And it's like, you know, some of us you know, I do believe in personality types but what you just you know, and that were extroverted, introverted, all that stuff. I do believe in that but I also love your story about overcoming fear because it's such a simple one. And it's the only way to get through it. There's no way around it right. We didn't. I didn't send you a secret email and say, I just wanted to let you know this is how not to have any fear through this program. And I'm just giving you this secret. Well, I'm not giving it to anybody. I didn't send you that email. You know, your answer was something along the lines of I just did it and had to get through it. I had to get uncomfortable when I came to do this and am unwilling to go through that 10 to 30 ish day period, where things are really uncomfortable because you're brand new. How many people will bury their dream of their business? Do you think we'll bury it in a nice little grave and put a tombstone on it? Who could have had success like the percentage of people who want to do it but let that fear stop them? What would you guess that number is?

Will: It's got to be pretty big. I'd have to say percent at least. Wow. Yeah, yeah. There's, there's a lot of people I talk to and I don't make videos is one of the things that they talk about, like well, I want to do what you do, but I don't make videos. You know, I don't. I don't like to get on camera, and there's quite a few that do. And they're the ones that admit the fear. There's probably no more than that. I mean, they're just gonna come out and say this just in their mind that they're gonna do it. 

Dave: Yeah. Well, I'll tell you what I mean, you're not only crushing it on tick tock, but you've also monetized yourself on Facebook. Is that right to where your reels are actually now and have become another stream of income for you. Can you tell us about just you know, how you've what it's been like to market first on the platform that you originally were just a user of? So you went from consumer to creator and you find yourself over to Facebook reels where you just repurposing content and then it took off, talk us through a little bit of your content strategy.

Will: Yeah, well, I started on TikTok, and TikTok just seemed to be the place to be and I didn't repurpose any videos for a while. I was just doing TikTok. So yeah, it wasn't repurposing anything but you know, going through the morning shows and you've talked to people and they'll mention repurposing so I you know, when I got to start doing well, I started repurposing kills in the real world and just blew up. That's where I started getting all my traction. TikTok was where I had its moments but really didn't do a whole lot. But the reels just exploded. So I just started expanding on Facebook. You know, I got a group and a page and you know, now my Facebook is just killing it. And yeah, I'm getting monetized on my real thing too. 

Dave: What do you feel? I mean, are you Billy badass over there or what? I've been holy shit you go from not knowing your ass you know from a hole in the ground and now you're monetized dominate crushing it on Facebook. I mean, what the hell?

Will:  Yeah, that was completely unexpected. I never thought that, you know, I was going to have that much success on Facebook of all places. 

Dave:  I mean, did you think that'd be an easy success in general, though, I mean, you know, Were you one of those guys who came into it. I believe. I believe I'm gonna succeed and I can see it, or are you one of those guys who's like to pinch me. I can't believe that this has actually taken off the way that it is.

Will: A little bit of both. Whenever you start something, you have to have some sort of belief. If you're questioning if you're not a fool in, then you're probably not going to succeed. You have to believe that you are going to succeed in some fashion. The surprises like with the Facebook thing, that one is kind of like wow, you know, I never expected that. But I didn't believe I was going to succeed all along. I just didn't know how well.

Dave: So are you going back to trucking?

Will: Well, I still drive. Still drive. Yeah, I'm in a situation now where I can drive part time. So the first part of the week, I have to go and then the second part of the week, I can focus on my business here.

Dave:  And it's not like if you had to if you were a truck driver, if you had to continue to do this side by side with driving trucks. It is very doable. That is actually very doable. And clearly you've got yourself in a position. How have you gone from full time to part time is it because hey, now I've got income coming in, and I'm eventually going to take that part time. Down to no time over there driving.

Will: Yeah, that's pretty much where I am. And I'm, I guess, in a unique situation where I don't drive for a big company. I left the big companies and my brother in law has a trucking company. So I work with him and he allows me to have that freedom, which is really good because then it frees up some time to do what I need to do.

Dave: All right. So let's you mention what he and any other of your family or friends think about what you're doing and or do they even know. 

Will: They know but I haven't gone into a real in depth explanation, because they really don't understand.

Dave: Right, right. Well, it will neither do my friends and family after you know, after 12 or 13 years or whatever the hell they're like still don't they? I got family members now we're just like, hey, how are you doing? Nice to see your business. They don't. We don't even talk about the details because for whatever reason, you know, it's also difficult for people I want to. I want to remind everybody listening, it's not just this business. It's hard for people to understand there's a million industries in jobs out there and businesses that if you tried to explain what it did, the majority of the population would still be confused. So I do want to dispel that myth. The only thing I mean if I tell somebody hey, I'm a truck driver. Yeah, okay. That's pretty simple. What I do nowadays is I tell people, friends and family that I'm not prospecting them. i i Actually at this point in my life, thank the good Lord. And, you know, because it was a long, hard road to get here. I don't even talk to my friends and family about what I actually was like. How do I do this? When is this gonna get easy? And now I just don't ever even bring business up ever. And if somebody asks me what I do, I say, Well, I'm in real estate and I'm also into online marketing or E commerce. E-commerce is a word that a lot of people think they understand and know what it means. So sometimes I'll say, I have some real estate and an E-commerce business and they're like Oh, nice, nice, nice, nice game, as if they know, but they don't really know. You know, but, but anyways, so your friends, they don't really understand either. So you're not doing a whole lot of explaining right now.

Will: No, not now. In the beginning, I was really excited and I would try to explain to him you know, like, what I'm doing and what I'm into. And yeah, I just gave up on that.

Dave: When we think what we're doing is like the most important thing in the world when we first started and that is how a lot of us get let down. You know because we're like, oh my god, we're good. What I'm doing. This is the greatest opportunity, this is the best thing in the person is just like, don't give a shit. It looks like a school is a scam. You know, they just say whatever they say off the top of their head. You know, and then you're like, you know we're all hurt, you know, because our fans just don't even bother. Let me save you new people. Don't even bother, right waiting till you know what you do. Buy something nice like a car or a nice watch or something and then people will be like, hey, what are you doing and just be like, on the side, you know, just some investments just aside because you know what, because nobody ever even believes that you have a business or that you know, you're going to be doing anything until you actually have physical things. Money doesn't matter. You can earn all the money in the world, but your friends and family won't even begin to believe that you're actually a real entrepreneur until you start. Wait for this one, buying depreciating assets. Which is what impresses the masses.

Dave: So, what is next? Where do you see yourself going? You know, the rest of 2022 What are you just trying to kind of dial in your content? Are you trying to grow your list? I mean, are you just hey, I don't know what the hell I'm doing next week. But today, I know what I'm doing. Like, kind of how are you approaching? Are you approaching things right now a day at a time or have you begun to look into the future and say, maybe, you know, maybe this is where I want to take this.

Will: Yeah, I pretty much day at a time. I have difficulty trying to plan simply because of my driving. Because sometimes it may take up more than just a couple of days. So I just tried to plan for the moment but right now I've gotten this so let me see what I can get done in the next few days. And I know the ultimate goal will not be the ultimate but at least a year from now the goal is to quit driving. By this time next year I want to not be driving anymore and that will be 100% full time. That's my main goal.

Dave: You know how reasonable and doable that is, man. Like seriously, if you came with some real bullshit, you're like, hey, I want to be making a million a month by an x out event like we'll come on. But, man that's a realistic goal that can not only absolutely you know happen but what I've what I've seen happen with me and I've said this before, is that I've really short changed myself on what I thought was possible. You know what I mean? Like if it back in that's the reasons why us as marketers make a mistake when we talk too much about what's possible, like in like you want to zero in on a result instead of just selling a product like, Hey, this is a bottle of water and it's got really awesome packaging, isn't it pretty? And it's got water inside that you can drink versus you're probably really thirsty right now. Right? You've probably been talking for a little while here. Well, and your mouth is probably pretty dry as and feel that right? And that that kind of sucks. When you're talking and you've got an interview and you're in your mouth. And you know what this right here will do? It'll wet it down and make this interview so much easier for you to finish. So here would you like this just 50 cents a drink? Right? So I'm single. So what this will do for you, but did you notice that I sold it from the place of a pain point, rather than then selling like you know all of the glory and all of the things that this water is going to do for you to make your life better. What this water is going to do is going to take your pain away. And you know, how could I know how could a prospect who has who's in their pain be really thinking about all of this, you know, all of this basically this ecstasy that you're trying to sell them at the end of the rainbow. They can't even you know, and I see a lot of people selling make money online and or business, your finance stuff and they're like, What kind of car do you want to drive and you know, how many square feet you are and it's like man, they can't they're not thinking about that. They can't think about that right now. They just want the pain to stop. So they want to stop answering to a boss they hate. They want to stop being away from their family for 100 hours a week. They want to stop, you know, feeling like they're throwing another decade down the drain to somebody else's dreams or whatever, you know, whatever the real pain is, that's what is going to motivate somebody. And so you know I thought that when I asked you to look into the future, I thought that was kind of a cool point that we both made without even trying which is sometimes can't look into the future. And we've all and we're the marketers were the ones who are marketing and sometimes it's difficult for us to look into what we want in what you know. So market to people's pain points. That's what you need to get good at talking about. That's what you need to get good at speaking to. And also I want to throw this in because I see a lot of like, like guys out there who just don't get it because we're not emotional beings. You got to insert that with some empathy instead of arrogance into Don't be the guy who's like, do you hate your boss? Are you tired of talking down to people, connect with them? Be like I've been there. That's when you tell your story. When you line up a couple of pain points just like I did. Hey, do you hate your job? You're tired of working for somebody else's dream you're tired of, you know, being away from your family. While I was two I got it. I would lace up my construction boots early in the morning and not come home until late in the afternoon. Sometimes in the evening. The most I could do was to eat dinner and then go to bed. I was not spending time playing with Mike. Right. So now I'm telling my story. And then I transition into the solution. What it was like what happened, what it was like now or what it's like now and you know again I've told everybody where I learned that formula. I mean, I learned that when I began telling my story in 12 step recovery and it still is such a powerful way to connect with people. And what do you mean is that you are using some form of that? Or is that?

Dave: How have you taken your ideas and turned them into little 15 second videos that actually work? I mean, are you doing most of your content by talking to the video? Are you doing a lot of the texting and not really talking? And what comes up for you as I talk about dialing in your your messaging to people's pain points that you know have you noticed that your content takes off more relates more when you do that when you tell your story or are you are you finding that that people want to talk about Lamborghinis and Rolls Royces and mansions and dream about those kinds of things?

Will: No, yeah, you have to touch on the pain points and I tried to focus on that. And I've noticed that maybe it's just the way I speak or just these talking videos but those don't do as well. Whenever I try to do a video where I'm talking about something it doesn't work as well as me just I could just be looking in the camera and shaking my head but text way better blows up.

Dave: Yeah, I think that is because you know, you got to think about folks and this is one this is a this is a nice one of our man what's going on my brother he says this is over delivering million dollar coaching session going on right now. And it's true. I mean, will your business take a major step when you were just listening to the Wake Up Show and decide, Hey, man, I need to start repurposing so you'll be amazed. That's why I like these is because there's no plan but when two marketers get together and start and two entrepreneurs start talking, you know, ideas come up and we can talk about what works and what doesn't and that's why these are so powerful but I was gonna touch on something there that you were just talking about. What did I just ask you? Oh, about my wife's laughing at me. Well, I got I got I got so you know, I got so full of myself about how great they started ranting about that I forgot what the video is talking about versus versus what I was going to say was this is another million dollar that's what I was gonna I was gonna I was gonna put a price tag on what I'm about to say. That's the thing that marketers do. You put a price tag on what you're about to say, giving it more perceived value. So let me give you a million dollar nugget. Right. See, see how that works. Leaning leaning, but you get ready for this one. No, there really is one. Think about the end user and how are they interacting with the content? Where are they at when they're watching it? Do you think that they're in a quiet room and they can play their speaker up as loud as they want? Because they're probably financially free and at home all day. This guy the one that no, they're, they're in a cubicle, or they're you know, sitting in line at the DMV, or they're in a restaurant. You know what they're doing? They're scrolling. And the ability to read the text allows them to be on the app when they're in the middle of class or their job or whatever. So that's another thing is that you know, one of the reasons why I think this style of content has absolutely taken off is because we're now delivering the best of both worlds and in TikTok really, really kind of perfected this for us. It's the video content. With no sound there's something that because we all like I look at tick tock and I say me and this is like a living meme. You know, it's like a video meme is all it is. In human beings. We are in a meme culture. Every piece of wisdom is now shared on a little JPEG somebody wrote it, they designed it or screenshotted somebody's Twitter, tweet or whatever. Now it's a meme and we're all passionate around like it's, you know, some some scripture or something like you know, we share it on social media and all this kind of stuff. But guess what? The day that people are not sitting on them pulling up in watching video videos that are the sounds coming out. They can. Sometimes they can. But a lot of times people can't. They can't do that. So you're going to get your initial follow or you're gonna get a comment or you're gonna get back in that person's timeline or or they're, they're there for you page or whatever. But oftentimes first just getting them to engage, getting them to follow you and then you're going to follow back up. And I think that's so overlooked. I think the TikTok content is how you're doing it with reels and how so many people are doing it, and I see. I mean, you know, it's just incredible how really, you have to be creative. When it's really simple. We'll compare to what you know, at one time we really none of this you had to talk I mean that you had no option. You were either talking or writing. You weren't able to utilize this video content without talking and just let out the words. I mean, it is powerful and it's exactly what people want to consume content. They want to watch the video, but they can't have the sound blaring and so if you shoot what would you tell people in terms of their content? I saw this yesterday again, you know, somebody said I don't have my views going down. Do you think I'm shadow banned? What do I mean? And obviously, we need to be honest with each other. We need to tell each other your content needs to get better. We can't just blame it on tick tock we can't. So my first default response always to all of you and to me not just to everybody else but to me too, is Dave. Your shit has to get better. Don't just complain about Facebook or Tik Tok or whatever. No, you got to get better. You got to get you got to make your stuff more interesting. However, that's not to say that shadow banning and all this stuff doesn't exist or whatever. I just don't want to lean on that. So what would you say about that topic about the shadow banning and have you experienced any up and down with your views and how did you address address that or is that a complete non issue that you've never even seen or heard from anybody about the kind of shadow banning and my views are going down? What is your experience with that? 

Will: Well now see, I I thought, you know, Shadow banning could be a real thing, but I haven't experienced it. Like when I first began. My views were terrible. You know, I get you know, five views and you know, 100 views. I mean, it was content cuz your content sucked. So did mine.  And it's gotten way better and my views have gone up and I noticed whenever I make a video that may not be out there. Yeah, and it's a flop in one area, like, TikTok. I'll put it on a TikTok. And it just it just bombs on TikTok, but then I put it on Facebook, and it goes viral over there. So you've got two different types of viewers. Your TikTok people are different from the Facebook people. And they need that help.

Dave: So how so why do you think that is? I think I know what to tell you. I don't I just read all the boomers are at, you know what I mean? I just think that but now the boomers are starting to come over to TikTok aren't they? I don't know if you are or not. But boy, I'll tell you what if you're in that age range, but I mean, it has been funny to watch boomers come over on TikTok. I think a lot of the audiences are, you know, intertwined at this point. But as the generations have mixed and mingled it's really been exciting for me to watch man because I mean, I still have people or see people out there who say like a lot as if they're too good for it, or if their generation doesn't go on it. And I'm like, I don't give a shit. Nobody misses you there. If you're too dumb to you know, you think that you got it you you're the king of Facebook or what it like, TikTok is crushing. I mean for all age groups, and I've said this, you know since the beginning, I mean, there are buyers, a lot of times you would like to look at a platform or particular traffic source and say well, you might get a lot of traffic off of there but they're not buyers. By right like people might have said that about tick tock Well, it's all just kids. They're not buyers.

Dave: People are buying like crazy because of the multiple generations that are on the you know, that are on that app now. It's people who will watch who will follow like yourself who will come back and listen and be like there's something to this. It's real people of all ages, who have real problems in life. And if you put a solution in front of them, there's a good chance that you're going to convert that you're going to grow a following and convert a sale in any in any niche you could do this same formula that we teach and do it of course, you know, I know that there's people out there who say, well, legendary only teaches people to be affiliates for legendary. I'm going to tell you something right now. We never even mentioned our affiliate in all our affiliate programs in all of our education. People can take this, it's it's all it can help you build a business in any industry. And many people do. Many people go off in other niches and oftentimes it's hard to track them because, you know, it's just hard to track people who you know, hard to track students from these colleges because they do more outreach like that. We don't follow up on you know, I'd love to but we have people going in all different directions with this information. And I think that you know, if you're listening right now in your you know, quite frankly, it does not matter how old you are your past experience, degrees education, work history, or computer or technical literacy levels like you can be an internet computer dummy like Will and I and still be successful with this trick. Because what it requires is less advanced skills in God given talent and more or almost all the ability to just push through some uncomfortable shit at the beginning. Until it becomes second nature because here's the thing and I don't know about you but for me, this business is second nature because I'm already using the technology. I'm already on my phone. And quite frankly, I'm already on these apps. It's just a matter of whether I want them to use me or if I want to use them in a way that you know I can serve and I can make money, or I can just let it use me. It can suck up all of my time. And I think we all have that choice nowadays. And I think that the workforce is going to continue to see this opportunity. But understand that you can work from home societies waking up will need our truck drivers. We need people to transport that is something that unfortunately, I hope for the driver's specific hope that never goes away. I hope those jobs are always there because you saw what happened with the supply chain issues. It's important, but a lot of these people go to the office and all these types of jobs man and people are waking up and realizing they may need to go there. I can be just as good from home. So now's the time I just feel like this is a moment in our history to where if you don't wake up and get the skills, you are actually going to be left behind if you don't at least learn how to use social media and not let it use you your job is to keep getting smaller and smaller until you're painted into a corner to where you're forced. And I know that it's difficult sometimes to build a business when you've got another stream of income because it can make us complacent. What did you do? What did you do or what are you doing to motivate yourself and keep yourself in the game? Although you do have other ways to make money.

Will: Well, getting in that truck every Monday is motivation itself. That pain ah the pain Yeah, I never really cared for it. And now that I See the Light and I know that I don't, I won't have to do that. When I when I'm in that truck the whole time I'm thinking about okay. What am I going to do when I get back home or what am I going to be able to do on I can park for a little while to further my other stuff, you know my business so that I can get out of this damn truck. And that's, you know, this living that pain every week every Monday Yeah.

Dave: And I love that. I love that because you just proved the point that we were talking about a second ago, which is we're still we, you know, all of us no matter where we're at with certain things. You're all motivated by pain. I mean you know, I hadn't gone to the dentist because of what happened. I hadn't gone to the dentist in like a year and a half for two years. Right. And, and it just to get a basic cleaning and stuff like that. You know what I mean? I was just doing home maintenance, if you will. And but I'll tell you what, man I all of a sudden had a pain in my tooth. And I no longer cared about anything. I no longer cared about what I could get. I mean, mas no mas just make it stop. Just make the payments. And, you know, I was in that dentist's chair the next day, you know, and so I think a huge takeaway for me today is really just that consistency. So perfectly, you know, explain that example of you actually converting. And I always like to go back to look at what is your true origin story of coming into this industry because you can learn a lot from that conversion. You can learn a lot from your own conversion. You can learn a lot just from marketing material, or your own behaviors because you're a consumer, you know, at the core we all are or we work consumer. I'm still a consumer in this industry, too. I'm still buying training going through people's funnels. I'm looking at stuff. I'm more you know what I mean? I'm a consumer of this. So I you know, I have to I had to learn from any place I can as a marketer anywhere I can get the advantage and oftentimes your own experience your own buyer's journey, not your marketers during your buyers journey just going through in going back through saying what really converted me what brought me back what made me skeptical. What helped me overcome that objection? A lot of the secrets, the messaging that you need to write like Papa Don said, right, speak in film, a lot of that stuff actually lies right in your own experience. You don't even have to go outside of your own experience. You can just talk about your own experience. And it's enough will. Is that true, Ian? Do you agree with what I'm saying here in terms of what you need to know your entire career is just your own life. What did you do and you can then use that to talk about those feelings or experiences and relate them to people and they're like, yeah, that's how I feel right now. Right? Because we felt the same way. We were also human beings.

Will: Exactly. Yeah. You know, and those, I think the hardest part is being able to convey your thoughts and your emotions, finding the street or whatever, that's the hardest part being able to do that. At least for me.

Dave: Well, that's hard anyways for us, man, right. To express ourselves. I mean, you know, I have become more. I'm still very introverted, but I become extroverted when I have meaning when I'm speaking, filming or writing, writing, I just kind of get into a different energy. You know, I feel like whenever I'm speaking, filming or writing I'd have to get into sort of my extroverted area. And but, but wow, man it's just, it's, it's been, it's been a great talk. There's been so many different things that you've brought up that are so relatable and so many nuggets in this interview. definitely one worth going back and re-listening and we'll just appreciate your time and hopefully, you'll come back and keep us posted for round two here in a couple of months. Oh, yeah, definitely. Cool,

Will: Man. All right. Well, keep up the great work, brother. And do you want to give a last message for the beginning of this journey and are just looking for some experience, somebody who came before them?

Dave: Maybe they're also a little skeptical? Who knows? Maybe they just started the challenge, and they're wondering if it's worth their time. I mean, what would you say to that early? Will? It also has dozens or hundreds or who knows? How many people are in that place right now? What would you say to them?

Will: You just gotta do it. Get out of your head about it. Don't overthink it. Whatever. You know, your mind is thinking you know, that's where thoughts are your actions. So instead of thinking about how I don't have the money, you have to think about, like, how am I going to get the money for example, or the time makes the time don't say I don't have time because if you don't have time, you'll never have time. If you don't, if you say you don't have money, you'll never have money. You just got to change your mindset and then focus on being able to accomplish it and you will.

Dave: And that is coming my friends from a computer, illiterate truck driver who's now a part time truck driver, full online marketer. So we'll Congrats man on that accomplishment. It's really, really something to be you know, not that that kind of, you know, I feel like anytime after 35 ish 40 That you make a real major life move is some big right because, look, I'm getting older just like you are man and the energy levels ain't where they were at one when I was 24. You know what I mean? And so, you know, also taking a moment to just stop and really giving yourself some kudos in just you know, one of the things that my wife, we say to our daughter is, you should be proud of yourself. You know, because building stuff is self pride not getting external validation from everybody else around us in all our people liking my content, or supporting my business, but actually feeling proud inside of yourself that you're making a big life change? That you're just not sitting around? taking shots from life as if you're helpless, you know, but actually, you know, you're taking control, you're getting your priorities in order, I mean, to make a big major life move. When when, you know, society has told us hey, you should be making no moves in this time just kind of chillin out right now at 40 baby you know, getting ready to get ready to go, you know, work part time at Walmart and greet people, you know, until you until you hit the deck, you know, and it's like, man, you know, when I see I mean Papa Don yesterday 79 years old. I mean, as I mean, anything's possible man. And I mean, then it's too late, to make a move to make a change to grow, you know, to change your entire life. And I just love when we get to, you know, have these countless examples every day. So just thanks for that. Well, thanks for thanks. If you should and all of you who are taking actions you can be proud of yourself, but we'll keep it up, brother. 

Will: Thank you. 

Dave: All right, man. We'll talk to you later. All right, my friends. We've had his banner up but he's on TikTok. As we talked about William Hallabaugh. It's all spelled out there on the screen. And if you're listening on Spotify, or something like that, I'm gonna spell it out. @Williamhollabaugh Okay, and you can just look his name up on Facebook. All right, we'll How about All right, friends, family, legendary fat chosen family. You can't choose your blood family, but you can choose your friends and be really, really grateful to be related to each and every one of you. We are all cut from the same cloth even though we may look a little different. And I think that's why we all kind of know why this information resonates? You know why? This information resonate? That there's more to life than just working a job, paying bills, paying taxes and dying. You got to be legendary. All right. All right. See you guys tomorrow. We got one more day this week. And then we're gonna be into the weekend. And you know it's just unbelievable how time flies. And we've got a mastermind coming up here, down in Orlando, Florida. So I'm looking forward to seeing those of you who are going to be coming to that mastermind. It's going to be on fire. Just like they always are. So we'll see you back here for another episode tomorrow. Be Legendary. Get out of here. Peace.

 

How To Start Seeing Results As A Beginner

Below is the transcription for this episode:

Matt: Hey everybody happy Wednesday it is Wednesday, May 4, it is 10am Eastern. It's 7am here in Phoenix. And it's beautiful outside. It's like 70 degrees. Yeah, it's beautiful and we're rockin and rollin'. Hey I'm gonna put this up real quick before we get going. We would love any recommendations or if you've had a really cool result after going through our training, we'd love to hear from you. A lot of times it's hard for us to track and follow up with people and just, you know, like typically after somebody goes through the challenge, it's hard for us to just, you know, keep calling you and be like, hey, you know, how are things going? But we would love to hear from you. So, you can go to legendary marketer.com/featured And you can apply to either be on the show or maybe have a friend or family member or something who's had an awesome result online and we'd love to hear from them too. So if you are newer, every single Monday through Friday at 10am Eastern we go live just like this on Facebook. You can see it as a replay. You can see it as if you can join us live or you can see it as a replay on Spotify, on Apple podcasts on Facebook, on YouTube pretty much anywhere you can watch content on the internet, it's probably there. And you can you can join us in the comments, you can get feedback, you're gonna hear from awesome guests who are not only just finding success online, but also living very, like what I think you'll find about this show is they're super relatable lives like it a lot of times on these shows. For instance if you go and like to listen to a real big name podcast. Yeah, that's super cool. You're gonna hear from people who are multimillionaires and own you know, mid or large sized businesses or something but I think what's really cool and unique about the show is most people on here are literally freelance digital marketers. They're there, they're working this as a side hustle in their side, or in their free time, similar to how you probably are. And it's really cool to hear their story and kind of watch their journey and follow them on social media. So if you're newer to our community, I would challenge you to set a reminder on your phone to join every single day and make it a priority. Make it a thing you do rather than you know listening to Fox News or watching CNN or something like that. Turn off cable news for a second and tune in to the show every single day. And I think it'll make a big impact on how you look at life and how you look at business. So we're gonna bring on our guests for today. For everybody who lives with us. I see all your comments. Good morning from all over the place. California, Wisconsin, Puerto Rico, Minnesota. If you guys can give me a big cup of tea and help me welcome Sara to the show Sarah what's up? 

Sara: Hey!

Matt: Indiana, right? 

Sara: Yes, from Indiana.

Matt: Cool. And you've been on the show a couple times. Is that right?

Sara: Yes. This is my third. I'm very grateful. dang cool.

Matt: That's super cool. Okay, well, welcome back. I feel like I was. I feel like I've interviewed you once. 

Sara: You were the first one to interview me.

Matt: Okay, cool. Cool. Cool.

Matt:  So you found Legendary. A while back, it's been a long time. But like, nine months ago or something, maybe?

Sara: Yeah, I found you guys back in August of 2021.

Matt: Okay, for people who haven't seen you yet. Haven't met you. Bring us into your world a little bit. How did you find Legendary? What sort of brought you to search out legendary or find Legendary and what's the last nine months been like?

Sara: So how I found Legendary was on TikTok. An older woman around my mom's age had a bunch of content saying that she was able to quit her nine to five job, started her own business. And I thought for sure this was a scam and I'm like, Okay, well, she's either lying and I'm gonna lose $7 Or she's actually right and I could change my life. And at the time, the company I was with was Maverick transportation. I was a fleet manager for them and we were all sent home to work from home during COVID. And then they decided to bring us back into the office two days a week in July, and that lasted for a month because then COVID hit again and then we were all sent back home, but that one month I was in there for two days a week and a cubicle again. I thought I was in jail. I was like, there's gotta be a better way to live. I was looking around and I'm like, There's no way I can be bored. 3540 years old and still doing the same job with the same people in the same space that you can't breathe and you can't listen to music. You can't get up and move and I was like, Okay, there's more to life than what I've been told my entire life. So then I just dove in and took action and now I'm literally living such a beautiful great life. I didn't know I could be so happy.

Matt:  That's super cool. And I also echo that like just a stuffy cubicle thing. It's funny because I feel like everybody's got a taste. Yesterday on the show  we were saying how you know for the last like, eight years or 10 years or whatever. Everybody's made fun of him because he worked from home or he had like this, this work from home thing. And everybody's like, Oh, he doesn't even have a real job. And now everybody's like, got a taste of it. And they're like, I'm not going back to it, it is horrible. Which is like it's such a disruption in the way people think about work and in the way that we're working. Yeah, that's so interesting. It's so you have this you have this fleet job. You go through the challenge. You basically started your business as a shift or trend. I mean, you didn't fully shift because you were still doing this in your spare time. But finding the time to do that and then also was the shift to becoming a content creator, like a business owner, like a lot different than a job? How did that have some entrepreneurial characteristics in your personality? Or was it like, hard, easy? What was it like?

Sara: So to create content and start I was very nervous about it at first because I never really used social media at all. I was somebody who didn't have a TikTok until I started with legendary. didn't post on Instagram never really went on Facebook, just kind of like an observer more than a producer which I then became so I switched from being a consumer on social media to producing and that helped me because you can get a lot of negative feedback or credit critiques when you start posting your personal stuff on social media. So taking a step back and realizing like this is for my future. This is for my business like I'm not using it for personal use anymore. So I was very when I went on social media, I was on it and then was off. You know, I wasn't scrolling and looking at other people like I was on there for a specific purpose. And once that purpose was satisfied, I would jump off you know, I wasn't trying to be wrapped up in what everybody else was doing. I knew what my focus was and I did it and then I would, you know, give myself a break.

Matt:  Cool, cool, super cool. And in your like in your experience of going through, we'll see you when you went through all of our stuff you went through. You went through the basic the 15 Day Challenge and then you also went through our blueprints and then from so basically for the last nine, or let's say seven, eight months, something like that. You've just been going at it and grinding. What are some lessons that you've learned since the beginning in August? And like what are some hurdles that you've overcome? And like cuz cuz everybody thinks kind of, like, you know, you know, I'm not gonna make a big income claim here, but you've made well over $10,000 online, and that's super cool. And most people don't honestly, like, I'll just give the full disclaimer like most people don't even get close to that. Most people. A lot of people don't even start the training. But that's just real in all of life. It's just true. But it is true of our training. Not everybody really implements things. Not everybody is committed and consistent right and but you've done that, I'm sure over the last like eight months, there's been a lot of learning lessons like what would what takeaways Have you had what's been easy? What's been hard?

Sara: So my biggest thing that I preach is consistency plus action equals results. If you can sit especially when you're first starting, like the biggest hurdle is to start like just get over your fear. If you got to be comfortable being uncomfortable. And once you step out into your uncomfortable zone, that's when the growth starts. And then you're consistent you know, when I first started, I was posting three times a day on Tik Tok and then once I had enough content to have backups for to create new content on Tik Tok, I would use my old content and repurpose it on Instagram. So it was that I was always a step ahead on one social media platform versus another one. So that helped me in the beginning and I still utilize that a hurdle that I faced was back in December I went life changes like I quit my job in December to focus on my business and you know, pardon my French but shit hit the fan personally for me, so I thought for sure like okay, this is when I'm gonna grind this is what I'm gonna, you know, scale up and rocket, you know, go from 10,000 to like, 20 30,000 and, you know, whatever we believe in, but God had a different plan. For me. And so I took a step back from my business, I did not have the mental capacity to continue to learn and put one foot step in front of the other. I had to focus on myself personally, I got my mind right. So now I'm like, okay, here I am in my new place. I'm ready to go. And then boom, this opportunity falls into my lap and I'm like, Okay, I'm on the right path here yet, but during that whole entire time, I was still doing stuff but I wasn't doing it as much as I was like, I wasn't creating content once a day for like five hours because I'm the type of person that I like to just sit down do it all and then I'm fine for like a week and then I don't have to worry about it for like six days. So I put a halt on that. And I found that all the content I had already had was still working for me like I was still making Commission's and my system was still up and running when I was literally not even touching it. And I was like, wow, this is why I committed. This is why this works. And if you just start and you're consistent, especially in the beginning, you will get results if you're taking action. Bottom line. I don't care who you are, what you're doing if you take the time to learn these marketing skills, because people don't understand that like yes, what I learned was through a course but the course taught me it's kind of like school. You know, I paid to sign up for this program. I went through the program, learned it and then benefited from it like I'm making money online. I didn't know that that was even a thing not many years ago. And here I am able to quit my career job because of Legendary Marketer. I'm very grateful like anybody that's watching I highly recommend.

Matt:  Totally, totally super cool. I feel like there's just this element of you speaking with a lot of certainty and I think that that's a big testament to your success. Because there's a level of when somebody who's done something you want to do speaks to you with certainty. And it's a clarity, you know, consistency. What did you say consistency plus action equals results? Yes. Yeah. And I think that sometimes when people start, they get into that first week or two, and they don't start seeing results yet. And their expectation is sort of off in terms of like, what does consistency and action mean? Like how long are we talking? You know what I mean? They're kind of like, okay, great. Yeah. Well, I could do something consistent over 10 years and yeah, but like, I don't know if I want to wait 10 years, you know, as we're I think other people are like, Okay, if I really knew that after 60 days of being consistent and taking action every day, that I was gonna get a result. I can do that. I can do that. But it's the degree of certainty, right? And so what I've found, and I've done a little mind hack that's similar to this but what I found is that if I if I sort of imagined or I put this expectation that it will come, it will happen, the results will be there and it's a guarantee. I take a lot more action, and I act differently. I think of one example when I was first getting started online, a good mentor of mine did this thing as training and he called it the millionaire. What did he call it? The million dollar day? Okay, so basically, what it was is you would create, in the days leading up to your million dollar day you would create an exercise. You create a huge list of everything around your house or your health around your mental emotional health. around your yard, or maybe your backyard or whatever it is, but all of this stuff that you've been wanting to fix light bulbs and you know, your water heaters, like for the last month and constantly acting up, right? So all these things that are linked during and building up this sort of pile of, of anxiety, I guess, like things that are just like, oh my gosh, my closets are full of crap and all this stuff, and you would accomplish it in one day. You take the day off work or you do it on a Saturday. And the bargain or agreement is okay if I'm able to do this. I will make a million dollars. I got a million that's my prize right and it's not in reality. I don't have a million dollars to get myself but the thought is that in conjunction with all of that accomplishment, and in conjunction with ridding yourself of all of that baggage. The result is that over time you relieve all of that baggage from your mind and body and all from your energy. And over time that releases a creative fuel for entrepreneurs and this was a training for entrepreneurs for entrepreneurs. That's everything. That's your livelihood. That's your business. That's your ability to make a million dollars if that's your goal, whatever it is is fun exercise. And I've done this a couple times and the amount of things that you can accomplish, but also it helped me. It helped me really go after it and make decisions and act fast and I sort of transformed that day into a different person. And it reminds me of what you're talking about with this sort of consistency in action with a degree of certainty behind it. Because I think when people see it as like, this is a certainty. This isn't a if maybe it could be whatever. If you're able to sit down and believe with certainty that your consistency and action over time will result in what you want. Whether that's to make money online or to whatever. It'll work. It'll happen and you'll transfer you'll literally become a different person, you will function differently and you'll be like, Yeah, I didn't know like, I didn't know I could do this. That's like why we get people on this show like you and Don yesterday who's 78 because there's an element of which people are almost shocked by their own accomplishments. Their own ability to like to do something they never had imagined. Maybe you didn't even know a year ago that this was possible, more or less that you can do it. Which is super cool. Sorry, I'm rambling but it made me think of how confidence and certainty changed things for people.

Sara: Yeah, absolutely. I was listening to a podcast yesterday because we were talking about how people you know, if you're not consistent Oh, like in 60 days, you know, maybe even a year, but we as a society are so used to or think that things just pop into existence right then right now like if we don't get our cup of coffee from Starbucks in five minutes, like, Oh, we're bad or if our Amazon package is a daily God forbid, like, the whole world is falling like the world never used to be that way. You know, it was a grind like you wouldn't like our parents, our grandparents, like we would walk to school in the snow, like you know that we're not in that age anymore. But just because it doesn't happen with the snap of a finger doesn't mean it's not going to work. Like if you quit. Well, then obviously you're never gonna get to where you could have been like, you could be here and here's the line. of success and you're like quitting right here. It's like, well, you know, failing. That's not even a thing. If you just consistently continue to work on yourself and all areas of life, then you're gonna go this way. I mean, if you stop and you're just always in your own comfort zone. You're never growing. And that's why like, yes, my original goal was Okay, does this work? Like am I really going to make money online and now that I know that it works, my goal is like, Okay, how many people can I truly help change like, this is a mindset this is a way of living. This is not just like here I am making money online and I'm free myself from the job of, you know, the American dream. No, my dream is to help as many people as I possibly can get out of what we are programmed to be because that is not a dream. I don't know who ever was born it's like oh, yeah, I was born to work until I'm 65 years old. 40-60 hours a week for somebody else. So they make a bunch of money and I get two weeks of vacation. Whoo. Like I'm ready. I want to stop working by the time I'm 3035 Maybe but even then I was getting bored with the time I had on my hands like I got myself a part time job. So I could go out into society again and socialize because I can and because, you know, why not? I don't have kids. I don't have two dogs. You know, I don't have that much. responsibility at home so I needed something that wasn't the bar wasn't you know, going out and spending you know money to go so a huge thing for me that I've learned too is like how much connection people are losing the give and take of working from home.

Matt:  Totally, totally. And also. Oh, yeah. And also on top of that. What just came to mind too is like, I think all of that happens, all of that process and everything as cool as that all sounds. For all of us. It happens in this very real way. Like, like you were just talking before we got on about working part time at a boutique so you can actually socialize. Like, I just feel like people while I loved that. I saw that in your questionnaire too. And why I loved that was I thought like, you know, the point of this whole like online business thing is mostly just freedom, right? Like money, but that leads to freedom. And I felt like I was like you know, there's like cool boutiques and like people who are actually cool business owners that are kind of fun to work for sometimes. Sometimes, and and but like you can do what you enjoy. That's the whole point, like it is being able to have a degree of freedom that feels internally Right. and it's like, I feel happy. You know, maybe happiness is the goal, but also just like the ability to sort of look around and be like, What do I actually want to do? You know, and I think that's just super powerful like, I loved that example. And I loved how real and relatable it is because I think most people in our community are like, that's what we're what people are doing like we're hanging out, you know, whether we're working one job or two jobs or I think that's the reality for most sort of freelance digital marketers is figuring out how many jobs am I going to work? How am I going to fit in my side hustle, take my kids to wherever take care of my dogs and get them walks every day. And, and sometimes people are like, oh, man, when you quit your job, it's like, it's like, you know, it's a binary thing. It's like one or the other. And I think the reality is like, it's a little more messy than that and sometimes people are like, well, if I'm still working a job, I'm a failure, you know, but the truth is, is like not it's not like that. It's more like life is really long. It's sort of a journey of exploration of self and of income and of money and lifestyle. And anyway, I just I don't know if I felt inspired or what the word is, but I was just kind of like thing that's cool, that people are just kind of going from and that this online thing you know like that you could not post for a month or a couple of weeks or something and just like hey, that thing is still that system still going like still moving still shaking. You know, I think that's super cool. That's like my favorite part about the online world and online spaces like I when I first came online, I heard this guy talking about how he used to go sell vacuums door to door and then he discovered the internet and realize that the internet is basically like he has a million of him walking around neighborhoods all around the world while he's like you know, taking a bubble bath or on the golf course or something, you know, and he's got these little clones, and it's his pieces of content. It's his ads that are just doing all of the legwork for him selling everything that he's used to selling. We live in a pretty wild time, I would say.

Sara: Yeah, it's a great time like the world is changing but we can be the change for the better. Like if not who is not you who If not now When like I always say that. I just don't. People just need to get on board and believe in themselves. They need something to believe in and dig deep and you'll find it in yourself for sure.

Matt: Totally, totally. For everybody who is new to the challenge. Take yourself back all the way back to being new to the challenge for somebody who's newer. To legendary marketer newer to our challenge. What would you say to that person who's feeling out the challenge feeling out like could I do this? Is this really possible? And that's kind of a lot of types of questions like a little bit skeptical. Could I really do this? What would you say? to that person who's watching this show right now?

Sara: I would say if you are looking to start or you've thought about it, thought about it, like just do it. Start now. This is the only moment that we really truly have like you can say, Oh, I'm going to start next week or I'm going to start next month or I'm going to do it in the summer when my kids are on vacation or off school. Like what if you aren't able to even make it that far, like we aren't even guaranteed 10 minutes from now. Seriously? So start right now because that's all we really truly have, like give yourself that you deserve that and if I can do it, you can do it. If the people that are on this show daily with Matt and Dave can do it. So can you like it if not, I just You got to believe in yourself. I can sit here all day long and say yes, you can do it. If you believe in yourself and you put your nose grind and you learn anybody can do it but they ultimately have to believe in themselves and once they turn their fears into a drive and a vision that they can actually succeed and do something more than what they thought they ever could then they'll be able to and the challenge is 15 days long. I think the first video is maybe 15 minutes like you could do that before you go to work after you go to work during your lunch break before you go to bed. Just listen. That's all you gotta do is listen to somebody else and learn. Take some notes if you feel the need and just start. That's what I would say. Because you won't you will always say like oh well what if well, what if this changes your life? You'll never know if you don't try?

Matt: Totally, totally agree and be consistent and take action. And that's the theme and cool, Sarah. Thanks for coming back on the show a third time.

Sara: Fourth time for having me It's such an honor I seriously I'm very grateful.

Matt: Oh of course. Thanks for taking time out of your day.

Sara: Thank you.

Matt: Alright, we'll see you on the fourth one. Is this the best place for people to find you?

Sara: Yes, that is the best place.

Matt: I love it. Cool. Sarah, have a good Wednesday. Thanks for coming on.

Sara: Thank you. You too. Hey, everybody.

Matt: Go follow Sarah. So her tick tock Sarah s a ra there's no h at the end of it. So SAR I underscore affiliate and you can find her on Tik Tok. Tell her you found her on the show. Give her some likes on her videos, comment blow it up. And then we've got you on the show in a month. Or two months or something because you're crushing it. We'll do the same and we'll put your little tick tock handle or an Instagram account or something on our show and people can blow it up. If you are newer and somehow randomly just tuned in. You can text WUL to 813-296-8553. We have a text message list. All we do is send out a text message every morning at 10am. Eastern and it's just a friendly reminder Hey, this show is starting we have a link right over to the video. It's super easy to join the show. It'll change your business, it will change how you look at starting this business and growing this business. Lastly, if you want any merch you can get shirts and hats and all kinds of legendary gear just go to belegendary.shop. Go follow Sarah on TikTok Sarah_affiliate. Thanks everybody for tuning in to another edition. We'll be back here tomorrow. Because we are brave we are anything, we are brutally consistent and we'll be here as always.

Where To Focus Energy In Your Online Business

Below is the transcription for this episode:

Dave: Hey friends, it's your boy Dave Sharpe. All right now listen, I've got a special day. It's a very special day. I've got a returning guest, one of my favorite guests of all time. I'm gonna go ahead and bring them in. Why waste any time, where we live? Papa Don, welcome to the show.

Papa Don: Hello young man. How are you?

Dave: I am fantastic. It's a special day. Both because I have you here but also look at the shirt. This is a never released version. Okay, who do you know that actually has enough Coronas to put their own face on it. The only thing that would make this shirt better is if it had your face on it, Papa Don.

Papa Don: No it would wrinkle in the wash

Dave:  So how have you been?

Papa Don: I have been fantastic. I have. I have just enjoyed myself. You have. That's really all I can say.

Dave: Wow. So can you take us back just a couple of steps for those who don't know your story. How you got into this. Give everybody a brief. You know, a short cliff note version of who Papa Don is and how he has come to be on this live stream interview here this morning with me.

Papa Don: Well I'm all about the interview because I've got a bunch of new people screwed up in your hands but the story is very simple. I know I'm obviously old. I'm 78 years old. I have 5 sons and  I have four grandchildren from the ages of 44 down to 14. I've had a very rewarding and successful life. I started my career with IBM. Long run with them. Enjoying the benefits of that relationship came to that point that we all talked about what we gave up. I gave it up and they paid me well, but I gave it up. And I finally the issue back then was the ultimate field you made your objectives you did good and so forth and you got promoted and you do a staff job and you come back and you do it again and then you just move up the ladder and I always knew that the load and I've been I've been fortunate because I've always been able to remain in Seattle because that's what my wife and her whole family and everyone's so anyway I got the I got the job offer my everything I had ever wanted and I got the job offered on a Friday evening. And I went home that night and I knew that if I did this, I would have to relocate. If I relocate, I'm gonna take my wife and my children out of their family environment. And I'm gonna be working the same 1012 hours a day that I always work. And that wasn't fair. But once you take your name off the leash and you're out of the deal. So on Monday I got that on Friday. On Monday I resigned because the idea Corporation didn't have a clue what I was gonna do. Got a lot of job offers because I was known in the community. And my wife said, you know you've always talked about doing your own thing. This time, you know, we can afford to just take this time and go do something. So I bought my first little company and I built that company up. Sold it for a lot of money. Repeat, you know, the same thing I did that two or three more times. I refunded 22,000 I really have retired. It's just my wife and I traveling, playing golf, reading, and having fun. And I learned about online marketing when I started getting interested in it. And I did what a lot of people did. I went down a little rabbit rabbit holes. I wasted a lot of money more than I wasted my time. I don't remember who actually I do remember that was known but I clicked on the deal like everyone else and I took the 15 day challenge and what I knew is that this was real. That I think the last time we talked to you but I am related because I did one of my staff jobs and I damaged the Education Center for a period of time. So I was very in tune with what they were doing and the training and staff support of Legendary goes absolutely on par with anything I have ever been exposed to. I said that then six months ago, but as I continue working with the company and watching the people come up through the ladder I think it's superior and I anyway so I'm here I got into it. And you know I've had all the challenges that everyone out there is having and I'm we're all at different places and I'll be happy to share first questions, I'll be happy to share where I am. So I'm an old guy. I love the money coming in. I truly do. But what I have learned in the last six months since we've talked I've learned is what I truly get out of those. I love the ability to help people to influence them moving forward to wrestle them from the grips of fear and doubt that they're in and try to try to make a difference and I think I enjoy getting those emails about Thank you. As much as I enjoy getting the commission checks. Oh, that's not true. I enjoy the money. That's true, but no I do mean more is better. So anyway, that's actually why I have a lot of experiences and have lived life and I can tell you, I can tell everyone that it's just worth busting your butt to be able to live life.

Dave: Hey, I want to go back a little bit in your in your story in your life where you made that decision about leaving IBM I mean, that that was a I would I would say that that was the that was the breakthrough decision or the breakthrough moment, at least a defining moment where you did two things. Number one, you started your entrepreneurial career. But number two, you actually put family at least that's what it seems like to me. That's what I heard you actually put family first if you looked into the future and said, Hey, this is going to take a lot of my time over the next 10 Or how many every year I'm going to be doing this. And I don't know what plan B or another option is. But I know that I'm not willing. I've already given up enough and I'm not willing to give up more time to hire. Can you sell those precisely? 

Papa Don: I won't bore people with what my life and IBM was like except I'll say it this way. There were a lot of very bright people doing what I did and IBM and I you know I'm blessed with a little intellect but there I was competing with great intellect. And I worked my butt off. I would be and this was before the internet before Google. I would be in the office at six o'clock in the morning. I would work all day and as on the marketing side I ran up several marketing programs for them. And so we're always entertaining customers and so in my evenings I was always having dinner with someone. I was always having drinks with someone. I was driving them home because the hours you were putting in at the office from 10 to 12. My day started for me at the office, around five o'clock, six o'clock that time. I would typically get home between 10 and 11 at night. That was that it was five days a week that just happened over and over and over again. So I was offered this job on Friday by my district manager and it was it was the exact job that I couldn't have dreamed for a better job or a better location or a greater opportunity for this next step for me would have been a district manager which is high because that's one step below vice versa. And I was on my way and I had to draw the perfect picture. That's exactly the job I would have wanted. They offered me a job and I went home and I didn't even tell my wife about it because it's something in May. Didn't bother me. And as I thought about it over the weekend, I realized I had a son that was like 10 or 1210 and one was 12 or in that range. I had seen maybe a couple of soccer games, maybe a couple of baseball games, maybe one football. I had missed my oldest boy from 12 to one. I mean I watched my wife raise those children. They were always in bed when I left. They were in bed when I came home. I should know if I take my family out of it. First of all, for me to do this extra job I gotta give even more. So it's, it's gonna take it's gonna take even within I don't know if I have it but I want to do it. But if I do that, I'm going to just this is this is stupid. And I look back and I should have paid for my flights. They paid me well. they changed my life that way, but I can't. I'm not gonna do this anymore. I'm gonna go watch my son play soccer. I'm gonna go watch my son begin to play. I want to participate. I I had a lot of job offers because I represented IBM at the Chamber of Commerce in Seattle. And I have people that I found out, I left. After a few weeks she said Why are you doing this? Why are you talking to us? It's just more of the same you're gonna do the same thing. Why don't you start your own take a deal and it was on that that I didn't have any and I got into it I just bought a small I didn't know my button and the whole group just like when I joined I joined legendary I didn't know if a hole in the ground as to what you guys were doing or how to make this work. But I just got in and I started doing things and I took a piece at a time and I built it up I learned how to do that. I learned how to do it very well. So I did it a couple more times throughout my life finally.

Dave: I want to talk about that. I want to talk about the ability to get started but I want to touch on just putting a bow on this last piece, which is the fact that number one I can relate to making decisions and actually getting my priorities in order. I thought that I had my priorities in order for a long time because I was only making money. And as a man that was my priority. You know, it wasn't to actually be physically or emotionally present with my family. It wasn't even just to be super crystal clear and reiterate, it wasn't even to be physically present. That wasn't important. It was simply in my mind. My priority was being successful in a career or with my business or making money and so I've made a few decisions along the way that have allowed me to have my cake and eat it too. I actually didn't have to sacrifice anything. And it was that I made decisions that basically put my family first you know, and when I did that I was still able to be successful in business. And I've you know, I would say over the past. I mean, it's been good, it's been, I would say legendary has been a maturing phase for me in terms of learning how to get my priorities in order before this tour. I was I was too young and dumb. I did not have my priorities in order. And as a result, I almost lost my family as a wealthy person. Like as a man who had succeeded financially that ultimately almost cost me my family because my wife and I were at odds and quite frankly she was everything that you described your wife to be, I had just not yet made prioritized her. So which leads me to the piece of you know, I don't think we put enough value on simply how you can have your cake and eat it too. With this style of business. You may not become rich and wealthy. You absolutely can make enough money to get by and be comfortable. But more importantly, the freedom that you have with this business to not have to travel in to not have to spend eight hours in an office to not then have to travel home and then deal with all that extra curricular stuff. You were talking about poppadom with the drinks and dinner and the meetings and the travel and all that that comes with working in corporate America. It's just that extracurricular stuff comes with the territory. The freedom that we get to just simply be home or to take our business on the road with us as we travel is something that a lot of people got a taste of over the pandemic because they were sent home to work from home. And now all of a sudden working from home it's almost like it's kind of funny poppadom Because for many years I got made fun of for Dave works for whom he doesn't have a real job. And then over the last couple of years everybody's wanting to know, they're like, oh, you know, I want to stay home now that I do you notice nobody wants to go back to work now. That's why there's, you know, people who have found other ways to make money. So just a couple of pieces there. What's coming up for you?

Papa Don: Well, I just wanted to say that I totally agree with what you just said. But there's another freedom that comes out of comparison to corporate or your nine to five or so forth. The other freedom of what we get to do now is we get time for ourselves to think we get time for ourselves to do our thing and I don't mean social things or other things but we get to do what we want. We are not doing because that job we like with me I succeeded because I did exactly what they told me to do. I didn't know what to do when I joined the company, but I did exactly what they said. And I was very successful. But I did that. And that's all I knew. Yes gives us the ability to run from working for someone else. We're not taking their directors. We're not following their game plan. We're following our own game plan. And that's a tremendous additional addition to what you said to control over your life, control over your life's destiny. How far you go, how much you make, you know, the idea of Dave: Yeah, it's you know, it's been so long since I've had those sort of captivity around my location, independence and how much money I'm making. I can't really even imagine what it's like. But, you know, it's it's something that a lot of you who are transitioning from employee to entrepreneur, it's going to be rather shocking when you first start, you know, because now all of a sudden you've been told where to be and what to do for so long that now all of a sudden you have all this additional freedom in sometimes it can lead to self sabotage because I don't know how to be organized. I don't know how to, you know, have order. I have these two small children that I was blessed to have as my children, my two kids and they have this wonderful skill of order that they got from their wife. And it's such a beautiful skill because I don't have it. And so even today I struggle with that, but Papa Don.. What would you mean, what are some of the things that people who are employees do? That's all they know, they went from school to being an employee. What are some of the things that they can focus on to get a little bit of that or to enjoy that freedom, but also to not let it become basically our demise? Because now all of a sudden, pop it down, be honest, social media can be a trap, we know, it's difficult. So all of a sudden now, oh, I'm going to start up an internet business. And they just become consumers of the internet. Because it's hard to move from that consumer and even that learning. You know, everybody likes to learn but then when it comes time to start that TikTok channel or launch that ad and take action. It's really scary. You touched on that fear. piece. Can you talk about some of the things that you're seeing out there in the trenches that people are dealing with? And what are some of the advice that you give them each day to overcome the fear to overcome the independence in the freedom that we now have? That we wanted, but sometimes it's difficult to know how to manage our time.

Papa Don: Well, I'll answer that in two ways. One way is in talking with I have over the last several months, I have talked to I have no idea of hundreds and I literally mean hundreds of process prospects become into legendary because I went on a thing some time ago that I want to talk to the people I got tired of the email stuff and I know I don't mean

Dave: Well, I love it. You're somebody said in the comments. Oh, a couple of minutes ago, they said, here he goes, David, he said we'd love to hear them old school marketing strategies that Papa Don is implementing now. We'll get your notepad ready because he's about to give them.

Papa Don: Get your notes because I have two things. I want to address those questions. One is how to answer his question specifically. And then I want to talk to you about what I have learned and what I'm doing differently. Which is changing me and I throw it out if it helps you. I hope it does. In terms of coming into this and being new to entrepreneurship, very new to this whole program. And you cannot walk into this and not be overwhelmed with information coming from so many different levels. So let me just say categorically get rid of shiny objects. Don't put that in a big lump bag of shiny objects. That's all those emails you get that you respond to, that's all those things that you are supposed to review that you do. You're wasting your time. You're just wasting your energy. Your mess will be out drinking or playing football or doing something else but you're not doing anything for your job. That's one way to get rid of that. Just absolutely draw a frickin line through and I'm going to tell you how I do that in a minute. But because I went through it I mean I am coming from my exponential. I got into this and I'm a curious person, I can be distracted and I frickin I see something I want to read on my own. I want to understand what the guys are. I may even start doing research on this frickin article that didn't have anything to do with what I should be focused on. But that's me. 

Dave: I'm thinking if anybody can relate to Papa Don, let's get an amen. I won something because I'm right now relating to this, even where I'm at in my career right now. Please continue.

Papa Don: Well I'll just say absolutely. Do not be sucked into the shiny object. Get it off if you're good at off your plate. The only other thing that I have to say about what to do is to you have to you built in your going through your training, you get a business plan, go back and read your business plan because at that point when you are entering, you have some thoughts, you've had some dreams, and you've been those things have gone by the wayside. For most of you. I know that I know that but I expect that to be true for most people. Go back and relate to that. And a cup deals with one task at a time. So many people that are entrepreneurs think they're entrepreneurs or want to be entrepreneurs think there's so much freedom we get to do so many things all at the same time. That's right. You do get to make your choices. But successful entrepreneurs are people who do a very few things very well. And so narrow, narrow your scope of activity down to where you can set objectives and accomplish those objectives and don't move to your second task until you've finished your first task. And isn't this good? I'm tired of talking about that. I gotta go talk about that bullshit. You go back and spend the time to get the task done. And when you get it done, reward yourself and move to the next task and be on your way. That's the only two pieces of that I have things I think I have a value to say.

Dave: Yeah, well, I'm sure that's completely untrue. But there's enough there to talk about. So I want to talk about the first one which was the shiny object syndrome. Okay. And how in the staying in your lane peace, okay. If any, if you're brand new on this, and I just want to tell you two things here real quick. What you just heard come out of the mouth of Papa Don who by the way, is very simply a customer, a client here of our education and he's also an affiliate so he promotes in markets. There's no other relationship here. There is no there was no other script for that. That there was no claiming that he was going to say that but that last two minutes if you need something to listen to, to focus on advice, what you just heard was was probably one of if not the best pieces of advice that's ever been shared on wakeup legendary now that's that's a that's a big thing to say. But here's why because what you just said, are absolutely the two things that plague both new and experienced people. The shiny. I was reading and I don't remember who it was from. I was reading something the other day. Someone very successful said if I could give one piece of advice, it would be to find something and focus on it. And in it do not let it do not let any distractions and do not start other businesses do not just go all in on what whatever it is that you're doing that you want to grow. And that has been my saving grace. I will tell you that every single time that I have tried to do too much or I have tried to get it. I have to be focused on one thing at a time because when I start getting into multiple income streams and all you know, multiple businesses, there's a difference between multiple income streams and multiple businesses. For me, I gotta be honest about my limitations. If you're Mark Cuban, or if you're some of these guys on Shark Tank who are investing and have, you know, you know, you have a role in 20 or 50 Different companies, you they probably have big teams that are doing that that are helping them with that because as an entrepreneur who right here at legendary is running a mid size, you know, for America. We're running a mid sized business here. We did about 20 million in sales last year. Overall, we've got about 85 people that worked full time and we had 100,000 new customers come in last year. Not a crazy, huge business, not a tiny business, a medium sized business. And it is foolish of me to go get involved or start another business. Well, but Dave, aren't you the CEO? Don't you have time to go in? Can't you multiply your money? That is what all the people on your Instagram and Facebook feed and probably even TikTok may be saying, but the truth of the matter is from somebody who's doing it right now, I can tell you that I barely have time to do the things that are actually on my plate, my existing plate and I'm talking about including time for family fellows, including time date night, including time with my kids. I mean, including being home on the weekends and having dinner. My wife and I have two nights and our nanny stays late so every other night I'm home having dinner with my kids in my family if I include that stuff. The truth is I don't have any time for anything else. Sure I've got investments in stock real estate, things like that. But the truth is that if I was to start getting involved in this business over here, or getting involved in this business that you know what Legendary would suffer. Legendary would suffer and people would sense that I wasn't all in and people would be they would match my intensity in terms of how they purchase and how they participated in our programs. Because your customers are not going to give more to your business, more time and more energy and more dedication than you are you know what I mean? So that shiny object syndrome What have I done Papa Don well I my email inbox is a constant battle because you know what? I like to put my email in the stuff out there too and see what's on the other side but what I really do every couple of months is go through a book I've shared this 1000 times on the show. There was a time period when all the political toxicity and it's still here of course but it was really bad during the in every time I went on Facebook. I would just unfollow people you know instead of looking at their stuff out because I you know I was going on anyways because we have groups and stuff which are a whole nother topic but you know, instead of going on in consuming, you know, I created a trigger that when I went on instead I would unfollow people which was not very entertaining, and then eventually after five minutes, I would leave the app. So man that shiny object syndrome. I mean Papa Don, what? Yeah, go ahead. Well, no,

Papa Don: I'm just gonna say shiny focusing on one thing and I think you got something you want to say on that as well. What are you really doing? You just covered? Yeah. So let me let it be. It's a way to do it alone. It is a way for me. I'm just going to share with you one of the things I've learned and what I've implemented, and it's been very helpful, if that'd be appropriate. I had a mentor. He's helped me come up. My objective was to create daily discipline. I wanted to get my time just dealing with dealing with my life as well as legendary. And so I came up with the idea that I have to control myself and one of my mentors told me to manage my time. You said it comes down to your big money since I said What in the hell is big money? He said it goes like this not when I'm doing this, or this. Or lists are making money. For me, as I went through that exercise, and I tried to write to my son My son says when I'm writing, filming or speaking, I'm making money. That's the only time I'm making money. Everything else costs me my time, my energy, but I make my soul my deep. My deep work is primarily writing and coming up with ideas. Writing leads to being a better speaker. Writing leads to video ideas and better videos. My schedule is simple. When I wake up, I do a few stretches. Oh man has to do some essential warm up stuff. I read for 30 minutes to an hour. I do 5-10 minutes of meditation but by seven o'clock this thing starts then I do my deep work until 10am and what that means is I don't check my phone and say can I be I don't look at my email. I don't do anything with social media. I commit myself fully to those segments at work and for me, those three hours if I am totally focused, I get more done than I historically got done. Because now I am on target. And what happens is, there's a lot of things I enjoy. I enjoy chasing shiny objects. I enjoy doing research, I enjoy that. But first I have to get my work done. And so I'm now at a point by 10 o'clock in the day. I'm on the west coast. So at 10 o'clock, days over I mean my day I have achieved my objective or if it takes me till 11 o'clock, I will achieve whatever I targeted the night before to get done the next day. I've written what I've created and I'm on my way and folks, I'm gonna tell you it may not work for you. It works for me. And there's a there's a power and I and I encourage people to not to not miss estimate the value of increasing your copywriting skills of giving yourself a chance to sit down with a piece of paper and take a pencil and write it out by hand because one of the things I learned through some courses that I took is there's something that happens in your brain, that when you're writing on a piece of paper as opposed to typing, something that occurs that's magical, and I have watched myself. I've watched myself improve tremendously in terms of my writing and we all need to be able to win emails or it's coffee or it's doing or TikTok whatever it is, we all can improve ourselves with our ability to write. So that's what I'm doing, David.

Dave: Yeah, I mean, that's, that's, you know, that's really that's really a simple, powerful, powerful strategy. And I want to just speak it back because I want to make sure that I got it and also to recap it for everybody else. And it was very, very simple that you identified what and first and foremost the statement, you called it your money statement is that or your income statement or impact statement, something like my money. My money statement, when I'm doing X, Y and Z I'm making money and there's two. There's a couple of things that I thought were really powerful about that for your speaking what you want into existence. And I see every day that I'm struggling. I'm a newbie just declaring from new people and it's okay, we all did it. But I challenge each one of you to stop, stop talking about what you don't want to happen and start talking about what you do want to happen, because it's the only way that it's going to happen. It's the only way that you're going to believe it. And it's the only way that anybody else is going to believe it if nobody's going to give you the respect that you want and deserve until you command it. Nobody's going to respect your business as the serious business is that it is the future multi million dollar empire until you start treating it like that. And so I think that's really powerful. That's the first thing that I think is really powerful about that when I'm doing right and I think that's very similar for all of us when I'm writing, filming. Or there was one other thing: writing, filming or going live when I'm writing, filming or speaking I'm making money, everything else is a distraction or it is a filler, I call it it's all filler, no killer. It's just filler. You know it's sort of like a piece of food, you know that has, you know, it has a lot of this a lot of this this man made food hasn't maybe has a little bit of nutritions it a little bit of killer all filler you know our time is something that I want my time to be all killer, no filler. And so the other thing was really really that window, that window of time, how often Papa Don, do you think you could probably speak from experience? I know I can. That we entrepreneurs who are sitting at home, you know, we're going from law entrepreneurs to try and turn into entrepreneurs and that's what we're doing, you know, and how often do you think we turn what should only take an hour in tailors? Because of all the bullshit going on to Facebook, that email? Could you just touch on that and try to send something that gives people an idea of how much time the average person wastes?

Papa Don: Well I have no idea and they waste a lot I know. But the point the point that that everyone needs to understand is that if you get your if you get your hard work your real work done and saying Give yourself three hours give yourself four hours, whatever it is, but get your work done. Just what happens. The rest of the day you get to think the rest of the day you get to do whatever you want. And if you're truly going to build your business, you need free time for you to develop the future. You need free time to go down thoughts to think about how you're going to start building your expanded business plan. But you can't get that confused with the time you have to spend making your money which is what you've got to focus on first. And so the only way, David, I can go on.

Dave: No I what you're saying is there is a lot of what I want to want to say and what I want to teach but you're just putting it so simply in just really powerfully so I totally can relate to that. I mean I want and need time to goof off. I need and want time to dream and daydream and think about the future. You're right to come up with new ideas like those are all things that I need to give myself time to do with my personality and also as an entrepreneur, but a lot of times I don't separate and confuse those two as being the same. And in order to keep my business running to bring the money in I got to focus on those basics, those income producing activities. That writing, the filming, the speaking that you mentioned, is really just daydreaming and this kind of scrolling and I need to give myself time to do that. But it is a separate thing. It's where I get in trouble is when I start to overlap those and then my whole fit because here's the other problem Papa Don, is that as I'm writing, speaking or filming, and now all of a sudden I go over here on the tick tock or wherever I'm gonna go. What I leave room to creep in is start questioning myself and start comparing myself to others. And then that fear and that doubt sets in and there is one thing that is kryptonite right that's what we can Superman right? The kryptonite there is one thing that's kryptonite to an entrepreneur's execution: it is when they let fear in doubt creep in. Tell me I gotta go.

 

Dave:  If I'm constantly paying attention, I'm walking the hot high wire and I'm looking over at this person and I'm looking over here, I'm bound to fall. And I think for the things that you laid out and how you view those income producing activities and how you close off that time. It's so brilliant, but it's so simple. We miss it every day. Because it's, you know, I want to reward myself I've put in 15 minutes of writing. That was hard because I haven't built so five or 10 or 15 minutes, right and I feel like I need a reward after that. So now I'm over here on Facebook and guess what happened to the rest of that hour. The other 45 minutes I just wasted but if I stay focused like Papa Don saying, then that 15 minutes or writing will turn into 20 will turn into 30 will turn into an hour because you'll you'll work that muscle you'll practice you'll exercise that muscle, like any muscle. You'll exercise it and an hour of writing will soon you'll you'll say where'd the time go? You know I've sat down when I write I get lost. I mean I can write for hours because you know I know that the first 10 to 15 minutes I'm going to need I'm going to have that writer's block or blank page syndrome or whatever it is. But But I got a swipe file and I got you know in I'm not I'm not scrolling Facebook for ideas. I'm not scrolling, right. I've already I've accumulated ideas because what I do poppadom is when I am in that kind of screwing off period. I will save stuff. I will I will email myself stuff. So then when I go to sit down I actually organize those pieces into a swipe file. So into Google, my Google Drive folder, sometimes Dropbox. But but so when I'm writing, when I go to sit down and write an email or sales letter or something like that, I actually have the resources in the inspiration if I do need additional ideas or something. I have them already in a swipe file. And I have them in a group Google Drive folder so I can pull them up and maybe scroll through some sales pages. I want to look at examples. Papa Don. I want to make sure I'm looking at Winners. Losers you know, so I'm also real selective as to who I'm copying while I want to know that it's working. 

Papa Don: Sure if people are having a problem with writing and by the way, I'm a disciple of learning how to improve your writing skills. If you're having a problem with that, one of the things that helped me a great deal was I started copying sales letters I went through a lot because we're giving a tremendous amount of money. I just took my yellow pad and my pencil and I just copied word for word. sales letter after sales letter Dave talks about running for 15 minutes. I started off doing that for one hour, I would just do nothing but fill out page after page after page of copying sales letters. And well what happens with that if you're reading anything of value, you start thinking pretty soon anyway, there's a way to get it. You don't have to sit there by yourself and be frustrated saying I don't know what to do. Just get used to writing. Copy some sales or there's a ton available on all the stuff that Legendary gives you but I just say that's a tip just to get started. If you're at that point,

 

man, this is valuable stuff. Pop it on. I just said to Pete to our team I said man this this guy's got some some nuggets to share. So you know I'm really just grateful and I know you're not. I know you say it because it's true for you that you enjoy making an impact on other people and you are but I also know that you're the type of guy who, who you want to stay sharp, no pun intended. But you want to stay sharp, you want to stay, you'd like you got to be doing something and you know, I just I'm really really grateful that you chose our company and community to be a part of and add so much value. I know. You may think that and we have. I think you've gotten value here but we've gotten value by you being here. So thank you very much and I have received tremendous value not that we need to exchange kudos, but for those people listening. You're not gonna find any better support anywhere. I probably and I haven't been everywhere, but any place. I've been to a lot of places. This is as good as it gets us as training. This organization is when Roxy sent me a letter or email yesterday saying we would be on the morning show to win a holy shit. I watched Sarah yesterday morning. Yeah, that that was he talked about a classical thing. If you want to do a replay you don't listen to this stuff. Go watch Sarah's thing she she laid out. That was just brilliant. And I thought well, how the hell do you follow Sarah? I mean, I don't have anything to say. But anyway, I am. I'm deeply appreciative of all the all the education I've gotten. I look forward to it. Thank you all, I appreciate it. Tell the people out there they could ever want to just give me a call or something. I'm up to talking to God damn many people that you know.

Dave: Well, they can find you at PapaDon..recommends right?

Papa Don: Yeah, I stuttered so there’s two dots.

Dave: Your finger did a double tap. 

Papa Don: Well, hey, take care of yourself and look forward to talking again real soon. David. Thank you for the invitation. Have a great day.

Dave: All right, Papa Don. See you buddy. All right, my friends. There it is. If you want to listen to his first episode, when he was on I guess it was six months ago as I think he just said you can go back and find that just scroll back through, you know, the, the, you know, the replays or go back through the podcast. You can find us all over I mean, these replays we post them on YouTube, we post them we leave them here on Facebook. So you can go and watch them on Facebook. You can also get them on the podcast platforms, at least Apple and the major ones. So yeah, there's a lot of value. There's a lot of gold hidden in these lives every day these interviews and one of my favorite things is meeting people for the first time and then having them come back on the show like Papa Don has done. I think Sarah yesterday I think she was on for the second time or third. I tend to lose track, but that's a good problem to have. So my friends go and follow Papa Don at Papa Don that's pa pa do n dot dot recommends okay Papadum dot dot recommends. This is somebody you know who has a lot of wisdom and experience and for a lot of you who may be like me, it's never a bad thing to have somebody who has experience in life and experience in business. Sure, we all look to everybody in this community who's doing well and we say hello and let you know that I can learn from them. But man, there are so many people, Papa Don being wonderful, who have unique life and business experience that is helpful also in this business because the truth of the matter is that you know, these are the skills that make a successful art or not. It's not something that's special here. It's the same things that make you successful in every business. I would need to take what he laid out today and apply it to some sort of a local contracting business. It would work you know the distractions, the shiny object syndrome, the carving out that window, the income producing activities like if like that that's a Blueprint we didn't even talk about tech talking and Instagramming because quite frankly, that's just the details of how to be successful in this particular business. But the principles that he laid out were the same principles that he use. Whatever the hell he started his first business 20 or 30, or how many every year. To me that's mind blown. And I can see her in talk to and learn from a guy who has been successful in multiple businesses and now is using those same principles to be successful here. And understands that the small details like learning how to Tiktok or whatever, are just details. It's the principles how you show up that the basics and most people can't get the basics right. Why because the temptations are too powerful in quite frankly, because some of us have never heard from somebody like Papa Don, who can lay it out with so much simplicity and that's why I love you know what we're doing here. I love these shows. I love the opportunity to learn myself. And regardless of when or whether any of you assholes, we're gonna go use any of the information that he just went and laid out. I know I am. Because at the end of the day, you got to get it wherever you can get it from. You kind of learn wherever you can learn from in for me, what a better I mean, I get to do it every day. It's not like I'm preaching the dream living a nightmare. I get to roll out of bed throw on a t shirt that has my face on it. Never released before. Okay, that's a limited edition right there. In interview, a student who I actually can learn from it's just unbelievable. Unbelievable people into think, you know, we have a couple 100 people on here. Well, why is it there a couple of 1000 Why isn't there 20,000 You think it's so hard to succeed? It's really not because most people are not willing to do those simple basic things, or even sit through a live stream long enough to hear them from somebody like Papa Don. Quite frankly, that advice that he just laid out, was worth 1000s Could 10s of 1000s hundreds if not millions, depending on how you use it. So anyways, my friends will do it again tomorrow. Thanks again to pop it on. And thank you all for being here for listening now go implement Be Legendary get out of here. We'll see you later. Peace.

The Top Digital Marketing Tips

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Dave:  You know what time it is? It's your boy Dave Sharpe back in the saddle after a week with Rona, my friends. I'm back. Not quite better than ever yet, but I'm getting there. So my friends I have missed you. I have missed you. I think I did last Monday. Maybe I can't remember. But I always like sitting down and you know having conversations with our students and people who are brand new and seeing how they did it and letting you hear those stories as well. And you know, this morning is no different. I was just listening. You know, looking at some of her content was produced here in a second. And you know, she's been doing this here for five years. So there's gonna be a lot that we can learn from her. And, you know, I'm looking forward to doing that. So with that being said, Sarah, welcome to the show. 

Sarah: Hi Dave. How are you?

Dave:  Five years you've been doing this, huh?

Sarah: Well, you know, time flies when you're having a good time. So it's just it's been a good time. Yeah. Since 2017.

Dave:  Okay, yeah, five years is only 2017. That's weird. We're getting older. We're getting older. You know? So, what attracted you to affiliate marketing and ultimately, as, as you all know, or if you don't, very briefly, let me just tell you and explain to you this is what we're doing here is not just a biz op. It's not an MLM, nothing against that. But what we teach for anybody who's new as the core for I don't know, do we have things against those? I guess we do have things against MLMs and stuff. We make fun of them all the time. 

Sarah: We're not judging but we're kind of

Dave:  We're judging ourselves because we are you. I am you anyways, I mean, I've gotten my fair share and lotions. But what I discovered almost by accident, was out of frustration. was my first you know, discovery of selling information was when I couldn't succeed in MLM. And I instead went to go start sell training, I took training and then I was like, hey, I'll be an affiliate and sell training to other struggling MLM errs, who were just like me, and that was the moment that I realized that there were people involved in the Gold Gold Rush who are going to, you know, get that dirt under their fingernails and you'll get that gold. And then there were a lot of people along the way during the Gold Rush who were selling picks and shovels and things of that nature, that we're going to make their money regardless of whether the person found gold or not. And so there was a whole group of people that made money. And then there was a whole group of people who went there to make money, but only some of them made money right, those who want to dig gold, but every single person standing along the side selling those picks and shovels those tools. And so that's where I really started to learn about information, selling information. And so we have the ability to sell our own courses, coaching or events, or we can be an affiliate marketer and sell other people's information products and, you know, Legendary has an affiliate program. There's lots of other people with no cap, you know, despite what a lot of haters say out in the marketplace, less than 5% of people who take the challenge, turn around and become affiliates of legendary. So there's a lot bigger things that are happening here. Behind the scenes, people are learning how to sell those picks and shovels along the side of the road. What attracted you to this business model of selling information? And ultimately, how did you find us?

Sarah: Yeah, so affiliate marketing definitely was shining like a shining thing for me. It stuck out in really good ways because it didn't. It wasn't going to be fully passive. I don't know if there's like a fully passive business model out there when people are like, Oh, it's fully passive. I'm like, I think you like because, you know, you have to actively be working on the business and stuff. But it was something that I knew I could learn how to do. And I could apply my background in blogging because a lot of bloggers how they make their first Penny online is affiliate marketing. And so I love it because you can integrate it in almost any business model. Really, if you're an E commerce, if you have an Etsy store, if you have, like a dog training facility, you can integrate it into any business model. So you could be really successful at what you're currently doing at your current business or at your current nine to five your current side hustle whatever you're doing, and then you stack affiliate marketing onto that and it just, it just blends beautifully, like they're very good together. So, you can't say that about a lot of other different business models. So that was the first thing

Dave:  Although a lot of people do try to stack like in MLM with like, with like a Massage Studio, they sell like, the essential oils and stuff like that. You know, I go into the dark that every time I go into a doctor's office, and I see a Melaleuca or herbalife, you know what I mean? Or whatever it is in kudos in respect to Melaleuca and herbal life and all the MLMs out there who build billion dollar businesses. Okay, I hate it here. But MLM is the only business that I've ever seen that a doctor will be holding a tape recorder up to a guy who just rolled out of a trailer, who just made $5,000 in his bid, I swear to God, the doctor is like hanging on every word like how this guy you know, he's been in school for 12 years and doing brain surgery and the guy who just rolled out of the trailer make $5,000 Now mind blowing up in the doctors like you know, at a live event like literally holding it, you know, they used to hold up tape recorders and now it's it's cell phones but every time I go into a doctor's office and I see an MLM like product line or something I almost roll my eyes because I'm like, you could be monetizing your your traffic so much better. By doing either affiliate marketing, having joint ventures with other experts or professionals to get affiliate referrals to where I'm at, you're referring people out to other specialists or you're referring them to you know, you're just sending them to websites. You know, if I was a doctor, I would have a follow up email that went out to every single person that had almost I may even do a short course. Or something to where I'm educating them. And then yes, absolutely, if I have a rehabilitation product, there's going to be an affiliate link for that. That's going to link out to that website for that customer to buy. Or if there's some sort of a supplement that I recommend. That's passive income. Why would I leave that on the table? When, when, and when that's almost like the three ways to do business with a customer, the Jay Abraham thing that I teach in the challenge that a lot of people overlook, because there's three ways you can make money and you can do it over and over again with the same customer. There's the person you're willing to buy, right I got a Rolex. There's a lot of weird, regular normies who just buy one watch in their lifetime and they're like, I like it. I'm the idiot who keeps going back you know, in my In other words, it's been more but you know what? I raised my head and said to that guy, so they kept calling. Yeah, that's how billion dollar brands are made. So what you're saying is, you mentioned passive income, but kind of how we just laid it out is actually pretty passive to me. It's just multiplying dollars,

Sarah: Right? Yeah. When I say passive income, because like on talk, there's people who are making it sound like oh, you just like press a few buttons. And then all this money is flowing into your account and like I don't, and I know you don't want to ever make it seem like that's how it is because it is active. You have to put in the work. There's consistency that's involved.

Dave:  Wow passivity on this income is it's this shit is passive it's the passivity levels are high like you know what I realized there I was having a laugh watching your stuff before this. I was like this funny. And it was I was watching a living I mean, it's what it is really. We know I'm sure not you specifically I'm talking about TikTok videos TikTok videos. TikTok videos are a real it's a living meme every year always like, like, so many of your videos are literally hilarious, but they're being acted out.

It's the meme that's been acted out. It's just so funny. Here's what I'm trying to say. We are taking ourselves way too seriously with this making money online thing in 2022 way your boys and girls, get up in here and think that you're about to walk into a boardroom in 1980 You've got your you know, I mean, guys, I just rolled out of bed with a Rhona for the last week. I don't even remember if I've had a shower. I pick the shirt up off the floor, throw a hat on. It's been covered in dust for the last month and can you speak to that? I mean this is almost funny. Where we're at. It's just not that serious talk about creating content and in and kind of how you're doing it and how you approach it.

Sarah: Yeah. So with this specific channel, I just, my goal is just to have fun with it. I had zero attachment to the outcome of it. I'm just sharing. I don't feel like I'm selling anything. I'm just sharing that there's a huge difference between those two things. And I'm just having fun with it and trending. Sounds definitely help with that. And just talking to people in a casual way, and then like as if I was talking with a friend I used to because like what I'll do is I'll have people go to my Instagram and Bill message me and there cuz on TikTok, they're a little finicky about that. They're like, Oh, we don't know if you might want so they'll go over there and they'll ask questions and I take my background in. I used to like high ticket selling when I sell high ticket products from my own coaching and, and then I kind of stepped away from that. But I applied the same principles that I learned from getting on the phone with people and just being like, Hi, how are you? Like, what's your problem? Let me help you. And I applied that same thinking process. In my opinion, DMS just engages with people one on one, and most people haven't had that experience and they really want that like they just want someone to listen to them. And they don't feel like they're pushing anything like I have no attachment to if someone buys from me or not. Because sometimes on the bridge and maybe they're gonna buy a year from now I've had that happen. Or maybe they won't buy it all or sometimes they buy it on the spot just kind of depends on the person. But having kind of that laid back approach where you're not obsessive like no you have to do this like otherwise you're gonna feral and like like, that's not my thing. I'm just like, hey, look, this is who I am. If you want to be a part of it, great if not great like I don't really want to.

Dave: Hear but you can't be so passive in the way that you're directing and giving people calls to action. Are you in?

Sarah: No no not like that. I just mean in the like, I'm not. I feel like when we overly obsess about the end result of something where you just make your whole identity. That's where it can be like, I'm not going to put my business over my family.

Dave:  Over obsess about every little piece of our business. When we first get started I want to really know whether it's good enough, because I just agree with everything you're saying I'm just trying to poke to pull out more of your knowledge here in your in your in your perspective. So when somebody is getting started, think back, you know, we over analyze every single thing. You know what I mean? They overanalyze and it's really hard to relax. I think I think when you're first getting started I think that it this is a this is a gift marketers out here listen, the gift that I'm really close to the to the to the beginning, I remember what it was like and I often talk about what it was like to get started and be new at something because it doesn't matter what niche you're marketing in your marketing mostly to new people or people who don't have the knowledge that you have. So you're always marketing to the newest people. So yeah, I'm just I'm just wondering, you know, when when somebody is starting out, they are over analyzing everything. So was there a period when you were doing that? And you did. I mean, you said that since you were on the show last you had a couple of big shifts. One was a mental shift your mindset on make getting on top of your finances. Okay, that sounds like a different thing. When did you shift into becoming more relaxed? Versus so kind of over analytical of every move that you made? Or did you never do that?

Sarah: Yeah, no, it was literally in the last year that I felt this huge shift of over analyzing everything and I learned how to trust myself more and remember from the beginning like, wait a minute, if I can do this once. I could do this 10 More times or 100 more times, if I can sell one thing this way and learn how I did this way and then refine, redefine, and perfect it a little more, get better, get better, practice more, practice more. If I focus on that versus the obsession of like, an over analyzing overanalyzing of it. I would have more peace and I would feel more relaxed. That's what I meant. I think it's, it's natural and it's a good thing to sometimes like, really just be okay to have all my bases covered. Am I good in this area? Okay, if it's not, if it's not converting over here, well, what what do we need to shift? What do we need to do? I'm talking about the mental, like, obsession where you just can't sleep at night and if you haven't had a result in like two days after starting then you're making that mean that you suck at this?

Dave:  Yeah, I mean, that's exactly what she just said. I mean, who can relate to it being that dramatic that you know, you go from on top of the world to the world on top of you just a couple of days into starting something new, and then you quit and likely the pattern happens all over again. There's something that ensues. Thank you for your honesty. You know, so it's definitely me, anybody else? I mean, who really feels like it's one that you can relate to what was just said and Sarah? I think that for all of us. It's a real gift to remember that time. And to stay close to all of you who feel that right now and who can really relate to that. It's important to stay close to that. I know everybody wants to just just get rid of that skin and leave it in the past. But it's such a gift to be able to empathize with somebody who's just getting started in talking because here's the interesting thing. Is that it's the same no matter what niche you're in, you're scared. You're just getting started out. You don't know if it's gonna work out. You know, you're great at starting things, but you're not so great at finishing things. So you're wondering if you're wasting, you're wasting your time and money. I know I've been there, you know, and so it's something that is being, you know, remembering that everybody wants to escape their newbie period. And in look, I mean, I was just thinking about this. Before I came on here. I was like, I was like, man, I've been sitting in front of this wall for a couple of years. Just a lot of people on the internet don't know me because they just see me here every day and it's just this is my thing. I'm not in a different city each day taking selfies. I'm not I'm not I don't have a camera Cuf crew following me around. I'm not you know going from seminar to seminar doing all this thing needing to spend money on planes, private planes, helicopters, all this crazy shit. I'm 38 years 37 or 38 years old, living at home with my family every day going around the corner to another house. To work and then going back around the corner to go back with my kids and family and this is the life that I this is the life that I want. You know it but it's simple. I don't have to get in front of the camera and be doing all this crazy shit. buying new cars taking selfies with my vehicles taking wrist shots, you know, getting all dressed up each and every day to go on camera. It's a lot simpler than we make it out to be. And that just kind of blows my mind. I was thinking about that right before we came on. Literally. I'm even sitting here with a simple message just being consistent. So ultimately, my point here is that what's more important: being perfect or being consistent?

Sarah: I would say consistent. Yeah. And I mean, I think people can relate more to what I just said than that little clip, I think is so beautiful. And so for so many people because I feel like it's been a permission slip to feel the freedom to not have to live a life that isn't authentic to them because like I remember I was a part of this one like a teaching academy where I was, you know, just teaching business stuff for a while. And everybody in the academy all the different teachers they were they were all like into like cars and like it's like jets and this and that and I was just kind of like I'm content with like living in a tiny house or like I'd be content living in an RV traveling the US and just like being able to do like some like just like the simple debt free debt free not not not hang over your head like you know, that's not about stuff to you. It's about freedom, right?

Sarah: Memories, like my family, are so important to me and being able and they're all over the world. So I'm like wow, I want to stay home. I guess I have to just go all over the world. And I find more contentment in that versus like, I'm not I'm not attracted to owning a Lamborghini. Like if that was my why I would have quit a long time ago because that just wasn't my thing that wasn't a driving factor for me. And I think it's important for anyone who's starting out in their journey. Like if I could go back, I would say that to the beginning. I would say get really clear on why you're doing this and why you want this so badly and why it's important that you don't think for a second that you have to subscribe to any sort of feeling or lifestyle that isn't real to you. Because you're one you won't you'll quit to you'll you'll you're not going to get far to begin with because you're able to see like wait, that's not even you. Like you're not even allowing them to see from miles away and it stinks. So they will already set themselves up for failure. So just find peace and contentment in what's true to you. Yeah, it could be that it can literally be the thing that makes or breaks your journey. And some people they're like two years in and they still don't know that or three years in. Wherever you're

Dave:  You got to figure out who the hell you are. I mean, this is a big thing that we didn't do and you know, they didn't give us the skills and teach us this about getting clear. I went through what I want to share with everyone. This is a powerful lesson that I didn't learn in school that I had to teach myself that relates to what you were just talking about. We really were never taught to Hey, who am I? What do I want, like, Get clear who What is What does authenticity mean? I mean, does authenticity to most people we were talking about put on that smile and just this just just smiles it out. You know, especially prying a lot of girls growing up I had to do that as more than a lot of boys I would think because it's kind of like the boys were like get out there and it's okay to be dirty in the so look I mean we mile war. Exactly, exactly. I liked it when if I hear a guy say that to a girl, I just I think man I wish you would say you should fuck off more. Because it's just a problem. We stopped doing that. But my point here is that if I can even remember what the hell my point was. My My point is, is that we, when we're when we're let me try to try to bring this back in for a landing here. My when we're when we're when we're when we're when we're doing this and we're building this business, finding our own voice is a difficult thing to do. We weren't taught that. You know, we weren't taught how to speak our mind. We weren't taught how to go against the grain. You know, most of us were taught how to stand in line to be good little boys and girls get good grades, whatever. And don't met don't make a lot of noise. And yeah, and so and so, you know, getting clear on what we want, which is the sentence that you just shared a minute ago. It's an important skill in just being clear in general. And I would say if all of you want to grow, you really want to grow and it's okay if you just want your bank account to grow but you don't want to grow. I hear you, I hear I want that too. Unfortunately, that doesn't happen. But um, but But check this out spend the next year only focusing on the word clear clarity and here's what I mean. What I realized was that I was unclear in all areas of my life. I was unclear about what I wanted and who I was. I was also unclear when I was speaking to you. I discovered this about three or four years ago and I had been successful in marketing and I thought how I was successful when I was never thinking about this, but it's so important. I've become so much more effective now that I've focused on clarity. Every single time I write something out Sarah I read it and I asked myself if I was reading this would I be clear in what I'm saying? And I swear to God, a lot of y'all want to be digital marketers if you do not read what you wrote. It's not clear. It's not clear. The other thing is when we're talking the same thing happens we're even more unclear. Because I'm the worst at this. We use too many words to say what we want and that's why it's hard. TikTok is an art of these 15 second videos because you have to use less work, stay lacquer, right. Whether it's our marketing, whether it's our communication with our internal team or whether it's simply our communication with ourselves getting clear with what we want. I find that new entrepreneurs and sometimes even experienced ones lack clarity in damn near every area of their life and business. What would you do as I'm saying this?

Sarah: I fully agree and we're all guilty of it. So there's no judgment or condemnation? When speaking about that, because I can totally relate. I think we also have, we have two ears and one mouth for a reason. I think if you are lacking clarity in your life, it's because you need to listen more and learn from other people who've been able to find that for themselves. To not always speak what you would like what you're saying like oh, I think I should say this because that sounds cool. Or I think that this is what I should do as an actor and it's just this production versus who you really are. But it's funny. So the more we work on ourselves internally, and we're every day even if it's just a little bit progression, a little bit progression, how that affects how you show up in business, because how you show up in life is how you're going to show up in your business and you can still be successful like how you had said like you went 3534 years of not really understanding the clarity aspect and still have a lot of success and then you find clarity and then what it just it just takes off and you're like oh wow, like I  used to become so much more effective in life just able to get what I want more is what happened.

Sarah: Yeah, and then help other people get what they want to

do because you're teaching them that skill. I mean, I went on a rampage in our internal team here at legendary with this communication clarity piece for a year or so. And it changed our whole team, our whole team because we were all running. We were completely 100% virtual. So we've got almost 90 People in between 85 and 90 people here full time who are all working virtually. And so when we write it because we don't like to be on endless, you know, I don't want to meet for no reason other than me because I'm building reports I want to meet because there's something I need to see you need to see me or something. Body language is important, sometimes more meat when we're working with people when they need to be able to read us, but man, it changed our whole dynamic. You know, it changed our whole dynamic. We just became so much more effective and what just everybody likes, what if here's a way to really know and I think this can be a big needle mover for a lot of you who are looking for something that you can wait from the show today and begin to implement and it's this. If you find a lot of people coming back to you not clear about what you mean. They ghost you or disappear. Don't respond back. I want you all to really think about this. Does this happen sometimes or often in my life? That I feel like people don't understand what I'm saying? I feel misunderstood. This is good. Seriously understood. You feel like people are hearing you. You feel like you can't get fit. Okay, who can relate to this? If we were in a room right now, hands would be just watching this. Watch this. Watch this. Because I'm speaking things right now that you can relate to, right. This is what marketing is but I'm also going to give you a solution. So I felt like that too. I was like, Man, I'm not getting my point across but here was the real sign of people coming back to me when I gave them a directive here. I'm the CEO and I've given somebody a directive and they're coming back to me and there's back and forth. And then I just throw my hands up and here's where the real hit comes. Watch this, y'all. Then I just say if I want to do something, I'll just do it myself. That's the trap every CEO every business owner falls into. And I'm telling you y'all don't hear this right now. Holler at me in 10 years when it's manifest and I promise it will or even 10 months. We just say oh, you know what? If I want to do something I just need and I want to get it done right? I just need to do it myself because nobody I start to know, in my head, a character assassinates people around me. They don't understand it. They don't get it. They need smarter people, whatever. The problem is, and the same thing happens in my marriage to my wife's problem. She doesn't get it and hears me and doesn't understand me. Bla bla bla who's suffering the whole time? I am not her suffering. Why? Because I'm not getting what I want. So watch this. I turn the responsibility instead of on all these people and the same thing happens in my business. Nobody's responding on Tiktok if y'all listen to this, you can walk away today this will change your life and your business. Same thing happens. People are not responding. What's wrong with these people? What's wrong with this business model? What's wrong with tick tock? What's wrong with all these things? It's so easy to get into this whole blame game. You know, the problem is, I'm just not being effective with my communication. And people don't know what the fuck I'm talking about. They don't know what I'm asking. Right? They don't know what I'm asking and only what I'm talking about. And so I had to go back to the drawing board. And I had to start some real basic shit. Like reading what I just wrote in saying, Would I be confused if I wrote If I read this would I have a question? And you know, when I started instead of just firing off shit to people, Sarah wouldn't just send random text messages. You know, those emails were? I'm just thinking it's important. I don't even need to read it because I'm the CEO and I just fire it off and figure it out. No, no, no, no, no, no, no. Because that's hurting me. Now. They're going to come back and ask, What are you talking about?

Sarah: Here's what I do. Yeah.

Dave:  And that's how I operate and run a company, with developers in different countries and people all over the place. And with minimal meetings, hundreds of 1000s of customers all over the world. Here's how I do it. When I want something done, I take the extra time. This is some rocket scientists shit. So you'll hold on to your butt cheeks here on this one. Take the extra time. A lot of times, I'll bust out a Google Doc. And I'll take the extra time and I will really clarify what I want. If I gotta bust out some bullet points on that beach. I'll bust out some bullet points. And that thing will be I mean, it's not just a big old clump. I really, and I'm a ninth grade dropout. There's no excuse. You can't make a damn bullet point. Okay? Go knock. Okay. Sarah, I'm going to tell you something. My life has changed without how much freedom I got and all y'all who are in sales out there and all this shit. And it's just this constant back and forth. I cannot stand why you're unclear with why not just send one text in and just spend an extra five minutes on the text. And just number one, question number two, instead of this 50 back and forth. I just can't, I don't have time for those people. Don't have time for that. That's why you're

Sarah: I know. I know.

Dave:  I keys, it's the keys to the kingdom. And I tell people this all the time. We are not in the business of selling. You know, I know it's a communication business. Everything in life is communication. And you can't use these. You got to use test people and you got to use these. It's so easy, but you got to commit to this shit that I'm talking about. Because without it you're just you're that you're that loud asshole who just likes to hear himself talk. But never and I know so many guys like that. They think they're so busy. They're on the phone all day long. These guys' phones are ringing all the time. I'm hanging out one day around them and I'm like, Dude, I need Xanax. I need we, I mean, I don't even know. I am so stressed from that. 

Sarah: I mean, I'm related to someone like that. I can only like two minutes in that, like, I'm sorry, I have to go and what's funny is the incessant having to be on the phone and emails and it's like the self importance thing. It's like looking at all these texts and messages and meetings and emails that I have as if it's productive and it's not that I did it right. And for them. It's because they don't know how to communicate. But what I would say is that I agree with what you're saying. If you just take the extra one minute 2345 minutes to over communicate. If you don't make time to do something, right. You're gonna have to make time to do it over. Yeah. Literally.

Dave:  Do follow up answers. And I'm telling you it is I've I've picked apart like I've got a few unique relationships with like, client sales advisors at like Tiffany, and a couple of high end places where these people have been, you could just tell in the way that they write the way that they communicate. It's just, there's, there's, there's a lot of places where you can learn how to do things and you can learn how not to do things. It happens every day in your life. A lot of y'all think oh my god, I can't get any knowledge until I buy a course you know, and it's like just start looking around. Just put your marketing glasses on. TOS put your marketing in, stop looking at everything in life through the lens of a consumer and look at it through the lens of a creator and say, God I'm frustrated as shit right now. This is a horrible customer service process. What's pissing me off? Let me make sure that I you know, how can I apply this to my business? Look, when you are in business, everything's a lesson. Everything around you should be Ooh, let me learn from that I either had a good or a bad experience and how can I implement that into my business or make sure that I'm not doing the same thing?

That was just done to me to somebody else, you know, and I think we live life with such little self awareness. A lot of this stuff is real basic shit, but it's not even taught in school. I mean, for me, I think back to some of my English lessons and stuff like that. And it was almost like, right, more complicated, right? Right or confusing. That's what we want you to do today, I'd come with some simple ass way. I solved some math problems. You know, who knows, probably looked over on my neighbor's paper, but then they'd be like, Well, you didn't work the problem down five sheets and do it that way. I'm like, Well, who gives a shit? I got the same answer. And now all are using the calculator. You know, life teaches us to do shit the hard way. And what I'm telling you is, there's no shortcuts in terms of the ladder to success. Everybody's got to climb once one step at a time. But, man, there's so many things that we can do that require no investment of capital, they require no additional energy. This requires less energy, it just requires higher self awareness. And in Yes, Brian, it's self awareness. It's about being aware of how what we're doing is impacting the situation. Whose responsibility is it in the situation who can actually fix the situation? In every situation? I always say, I can. I'll fix it. Let me watch. Let me clarify. So then I'll come back to somebody if there's one other thing, if somebody comes back with a bunch of questions or a or, you know, I can tell that I've communicated unclearly I'll instead of answering the question, I'll say, Hold on. Let me go back to my original thing and add in the pieces that I've clearly left out. Yeah. So, here's the other thing. A lot of you, a lot of you who are doing it doesn't matter if you're doing affiliate marketing, it doesn't matter whether you're selling your own courses, whatever. Here's the other big secret. Stop saying the same shit 50,000 times a day. Start creating tools that communicate what you're trying to say. Literally, that you can use every time. So these one on one chats that so many people are doing is black. Doing it I would make a page on like a Click Funnels or whatever, Wix wherever. And I would set it to answer every question that I get asked or at least I'd make one video that answered the top five questions.

Sarah: Yeah, I did. Yeah, I did that with like the top seven questions. I got in and included disclaimers and stuff because I was like, I'm not answering this over and over. I don't have the grace or the we I did that and it helps so much. And I was like, look, it's there. Like if you can't even read that. If you can't take time to read that then like I'm not gonna

Dave:  Like it always puts it on the customer to qualify themselves to meet. Right so what I want to do in my marketing as well is I want to get those micro commitments. So I never want anybody waiting on me. I never want a lead or a customer waiting on me if I can help it and that's a challenge right because there's certain places in the business where but anyways when at that very beginning stage with somebody and every person goes through this it doesn't matter if you start to grow social media profiles. Your DMS blows up mostly with people who are wasting your time. It doesn't matter what niche you're in, all y'all think you're unique because you had a video go viral and you got a bunch of messages. It happens in every industry, every YouTube channel, every social media influencer account that has hundreds of 1000s or 10s of 1000s or has videos, all get messages from people who have nothing to do and don't even remember that they sent the message. It's not like they're sick, they didn't they didn't send it and then set their phone down and say no, I'll just, I'll just quietly and patiently wait for Sarah to get back to me now that I've said that DM here, or respectfully? No, they don't give a shit. They say BMG, you're a loser and they moved on or what's what and they moved on. They don't give a damn. So what I do is or what I would do as an affiliate is, you know, if I had one response to somebody, that's fine, but I'm not going to count on, you know, I'm not going to count on me having to follow up with them or whatever. In order to be active. I'm gonna give them an assignment and when they come back to me without assignment, that's a hot qualified lead, you see. So if I have 1000 people who messaged me and I give everybody the assignment or set or send everybody a personalized first message, right, sending them to the page that has all the answers or, or the other thing I would say is go through and watch the 20 Whatever you're promoting, go watch the 25 minute video, and then all your questions will be if you have questions after you watch it, let me know. Exactly. That's the other thing that I would do. But instead of going back and forth so much I know that a lot of people you know, they're like Well, I'm doing a lot of one on one chatting and stuff like that. But you have to, you have to evolve and grow. And there's ways that I can, that I can, you know create tools that can very clearly answer questions because remember, we were just talking about clarity. I can create tools, videos, pages, PDFs, things of that nature, that can answer the question really, really well. And then I'm just using those instead of and that's one of the things that we've done inside of legendary is I didn't want you know, that's one of the reasons why we have the challenge and everything else is because, you know, I don't want people having to explain things all the time. All the answers to everything in our business and companies are right in our videos. If you want to learn about them, you want to know what we're talking about. Go watch the videos. If you're unwilling to watch the videos you're probably not going to buy and anybody who's gonna get on the phone with you in our company is not going to sit there for an hour explaining stuff in a video because they've also been trained to do that. Right? So we use it to be effective, because we, just like many of you have 10s of 1000s of people coming through wanting to message and customer support. So we have to also run our business in a communication wise effective way.

Sarah: Right? For me, I'm not. I have to look at let's say if 100 People are messaging me about whatever, like I'm not going to the ones who are showing me the bare minimum are not going to get the highest priority in communication with me. I once had this girl. I still have the DM from her because I just thought it was so funny and I was like I feel like I'll use this one day but she felt like there were too many words on the sales page, which they weren't. But she felt that they were too and she wanted me to send her a synopsis of the sales page to see if she wanted to buy it. And I told her straight up I said please leave the sales page because this clearly isn't for you. I was like, if you can't handle reading a sales page and listening to a 10 minute video, then there's no way you're gonna be able to go through videos and challenges and PDFs and swipe files. I was like this isn't for you. So just I'm gonna give you permission to delete and she was so shocked with my bluntness, but I was like I don't want you to waste your time because you're clearly a waste to be mine. And so she you know, that was like a lesson for me, but I just felt like I had to tell her but you have to pay attention and it's like, you know, if someone's giving me the bare minimum, and they can't handle a simple few steps 123 Little steps and I just don't think I could genuinely like, this isn't like oh, well you know, we might just go to you know Disney World and have a cool experience like no like you could you could potentially like be able to alter the trajectory of your life. So however you want to approach that is up to you, but I can't want it for you. You can't want it for them. And a disclaimer, you know, most people who come into working online Don't you know, make money, you know, because they don't put in the work and stuff but the ones who do, their possibility of doing that is higher and everything. It takes words from people who buy stuff, don't even open it. I mean, I've been looking at statistics for over a decade in this industry. And, you know, it's not uncommon for people to buy a course and just not even log into it. We get messages from our affiliates sometimes saying, you know, why do my people know what's wrong with the challenge? It's like sticking around and I mean, these are your fellow human beings, IKEA. I'm not here to explain human humanity to you. I'm not here to explain why people are lazy as shit. Ian could have the entire world by the you know, Coronas and do nothing. Just do nothing. And then play dumb and then blame you. I mean, that's, that is humanity. That is one I mean, why do you think we celebrate greatness so much? Why do you think Michael Jordan got, you know, almost mummified? You know what I mean? Like this guy is like the, the type of guy like who who we wrap in put in why? Because greatness is so rare. Average is so common. Why wear this hat every day? It's sure it sounds cool, but it's it's so mediocrity is so common

Sarah: Here's a quote and it's called, choose your heart, I'm sure some people have heard it and it says like, be broke. And it's hard to become wealthy. Like it's hard to be overweight. It's hard to maintain a, you know, healthy physique. Choose your heart. You get a choice though. And at the end of the day, you are the person who sounds a little more of it, but like the person who dies at the end of your life is you. And so if you're if you're going to live your life, and you're going to be faced every single day with certain decisions that could and it could be a micro decision could be teeny tiny such as hitting the snooze button. That's usually the first decision that people make during the day. You know, so, if you're gonna if you're the one who has to die at the end of your life, and, and the whole Lego like life is so short, it's the longest thing you ever can experience. So that's worth living. Make it a life that even though you're faced with hard decisions every single day choose one that at least gets you somewhere. Choose one that actually helps you, your family, your community, the people around you. And if your why, when we were talking about at the beginning of the video, like help people don't know why they're in this, what they're doing, why they're doing it. If you're wise just about making money. I don't like I don't mean this in a mean way, but like I don't see you being in this for that long. Because you're gonna have to find something outside of yourself that pulls you forward because you can only push yourself so hard. At some point you feel you're going to something's gonna come up. There's been a million challenges that have come up in my journey. I'm sure you have a billion and you have

Dave:  Mostly all internal external challenges, all the ones I've made up in my mind, right and that my friends and family won't support me. Or, you know, you know, the internet's meaning or whatever it is, is all stuff that I could mentally work through it. It's right here. Nobody's coming over to my house and saying, gun to your head Dave. You're You're a loser. Don't you dare touch that keyboard. Nobody is doing that.

Sarah: It's so true. You're gonna be faced with a lot of decisions and, and I I know this business works because I've been doing it for so long and I work with a bunch of different affiliate products and, and I love that but I would say focus on the one that's in front of you, which if you're on this call, I would imagine that's legendary. So focus on that. Give that your all. Learn as much as you can. grow as much as you can and take some responsibility for your life. And your business. It's not the algorithm's fault. It's not the challenger's fault. It's not Legendary’s fault. You're the common denominator in your business. People aren't responding back to you. There's something wrong. If people are responding back to you, but take action. There's something wrong and it's just kind of like a little. It's like a little math equation. It's like okay, this just goes down the pipeline. Okay, this work is work. Right here they stop. Why is that clearly there's something in this area that isn't working. Okay, let's patch that up and fix it. Oh, you don't know. How to do that. You have a private Facebook community. You can ask questions. That's worth its weight

Dave:  Calls daily. This show is more valuable. If I would have had this show to listen to when I was first getting started. I would have had a lot of fun and learned a lot of stuff. I know. So mad. Shout out, shout out. Yeah. Listen, it's been Sarah , this is valuable. i i This is your second time on the show. Yeah. So I mean, let's do it with 30. Let's do a third round here in the near future. Let's see. Is everybody down for that is everybody down to have Sarah back for the new Metro three so we can get that passivity going up.

Sarah: I don't know we're gonna make

Dave: The passivity of the episode. Much chest. We need this. Alright, Sarah, we will be good. Okay, thanks for all the value.

Sarah: Thank you. 

Dave: Okay, we'll talk to you later. All right, my friends. Go and check her out. She's at the social affiliate. Okay, and we've had her username up the entire episode mostly. So if you're listening, the social affiliate, you can find Sara TikTok and Instagram a lot of nuggets. Sometimes I wouldn't when I'm saying these things and they're coming out free. I'm like, man that's that's hope they don't I hope they don't just ignore that just because that was free. You know? What do I mean? Sometimes we don't pay attention to what we don't pay for. Don't make that mistake. These are really really valuable calls and they just keep getting more valuable. We'll see you back here tomorrow for another episode.

How To Turn Negativity Into Productivity

Below is the transcription for this episode:

JoAnn: Hello everyone and welcome Happy Friday Welcome to wake up legendary. For those that don't know me my name is Joanne I am a part of the marketing department here at legendary marketer. You may see my emails on Saturdays when they come out when we do a recap and all of that good stuff. But I am so excited to host today and we have an amazing guest. I can't wait for you to meet him and learn about him and all of that good stuff. Before we jump into that, if you are someone that wants to be a guest on the show, you have seen success in getting you some nuggets of knowledge to share with our audience. We would love for you to fill this out. Just go here legendary marketer.com backslash featured, and just answer a few questions and maybe we'll get you on the show soon. So be sure to do that for me. So without further ado, please welcome Chris.

Chris: Thank you for having me. Thank you for giving me this opportunity to be here. I'm very excited to be here. Yeah, well,

JoAnn: I'm so excited to have you so share with us your backstory. What were you up to when you found legendary and how did you find us?

Chris: So luckily I actually found you guys like probably 95% of us out to find legendaries for TikTok. So one day, I was actually home during the Florida pandemic. Scroll through tick tock every day to see what's going on out there. And I came across a video I clicked on. It took that 15 day business challenge to the next step and yeah, here I am. I kind of like morphing myself into an online marketer. I work construction. So this was totally new to me. I didn't know how any of this stuff works, but you guys actually really gave me the step. by step guidance and showing me exactly what I need to do the formulas and the tools. And yeah, thank you guys for that because you guys really like changing my life in a totally different avenue that I don't even know existed.

JoAnn: So you're working construction now? I do not. Okay, so I'm a marketer. 

Chris: I'm all in here. I'm all in.

JoAnn: I love it. Awesome. Okay, so we were doing drop shipping. That was our first adventure.

Chris: That was my first online adventure. So I was really into flipping. So I would buy resale flip, go to yard sales, flip it around and stuff around the house. I just went to the eBay Facebook market page. And I kept saying to myself, There's got to be an easier way so I'm dealing with shipping or products and dealing with returns so and so then I kind of got involved with drop shipping. And that's a lot of work. I mean a lot of work for a little bit of capital and a little bit of return, which is not great. A great place to first start out like the online community and see how it all works. I highly recommend giving it a shot but when I got involved with affiliate marketing, I kind of just ran with it and never looked back.

JoAnn: Oh, I love it. What do you think the biggest difference for you between those two models was?

Chris: So I can't say dropshipping. I mean, I wasn't having as much fun as I am with affiliate marketing because I really, really enjoy editing videos and making videos talking on camera. I just like that approach a lot more. And instead of always copying and pasting stuff in the description and uploading pictures of barbecue grill or whatever I'm selling for dropshipping but I just like the whole dynamic of like the whole digital marketing world on how really, you build your own brand. You are your brand. So I really enjoy that and I believe that there's there's a lot more to capitalize on in this industry than then to dropshipping

JoAnn: Right so when you found legendary hawk and the 15 day business builder challenge were you like all in started day one that day? Did you take some time? What was that process for you?

Chris: So I was I was all in I was I was the I jump in and I just said to myself if I'm going to do this, I'm going to commit every bit of energy into this and and, and one thing I've always I've always seen in a lot of people's tick tock videos is are fake certificate and stuff like that. So I always saw that and I envisioned holding it. I just didn't visualize everything. And it took me a little while to get started to be honest with you. I did the 15 day business challenge. I wasn't I wasn't making money by day 15 or anything like that. I was still learning the whole process and after them 15 days are still more of a process to learn. So if they're if they're, I would say three months of me giving it pretty much every day. Then I started seeing success and I started seeing things like everything actually starting to fall into place and I'm actually working.

JoAnn: Right Okay, so we have that three month period. Yes. Where you have to just kind of Oh yeah, blinders on walk us through that process because a lot of our viewers today will watch the recording or in the middle of that and they're going so give us your tips for your business.

Chris: The best tip I can really give you is just don't give up. If something's not working, give it a week, week or two if it's not working you want to change up your strategy. Obviously I was going in on things where I thought I thought it was going to work, but I had to retract from that and actually take a look around and realize, okay, this isn't working. I need to move on to something else. And that could be you tweaking your Tik Tok videos and the way you're looking at the camera and anything like that. But one thing I really recommend for new people that are past that 15 day business challenge and you're trying to build their brands. You want to have some kind of an offer that helps people get involved. You want to actually teach them exactly how to do affiliate marketing. So you want to actually be you really want to be a coach but you don't have to be the coach that everybody probably sees online. But you just want to give valuable information to people and you want to be sincere and honest with people in the best possible way.

JoAnn: Right and that that's really that's the key right there is absolutely showing up as your authentic self. Yeah, yep. bringing in people that are like you that love your personality. Yes. Easier to make content than right it is

Chris: It isn't it comes more naturally and it's more fluid and it just comes natural to you.

JoAnn: Right. So I saw you also have a Facebook group too. So yes. Did you start that in this process and journey? Did you start it like right out of the challenge? Wait a little bit.

Chris: So I did wait a little bit. I waited a little bit, just because I still really wasn't sure what I was doing. So it was all kind of like a learned thing and I would drink on Facebook Lives I would watch people's videos. So I was always doing research on how I can do better? How can I do better because this isn't it? You can always walk up the steps. So I would actually say within probably six months so it took a while for me to realize that I should start a Facebook group. And so I would say about six months I started pulling traffic off the Tiktok and seminar group and given valuable information, making YouTube videos and showing people how to set up sales funnels in and talking about the 15 day business challenge and things like that just given knowledge that help people to really succeed with their online journey.

JoAnn: Do you feel like you build a stronger connection with your group members than what you do on TIkTok? Is that the reason? For you?

Chris: Yeah, it's definitely more of a personal touch. Because, I mean, people reach out to me, we'll chat. So I always kind of refer to them as anything that they're looking for. They'll reach out to me, Hey, I'm having a hard time sitting on my sales funnel. And I'll say oh, here take out this free video. Check it out. Tell me what you tell me what you tell me what you think. So yeah, it's definitely a whole different approach on Facebook than TikTok. And when I realized that the whole different the whole there's a whole different approach from TikTok versus Facebook is really when things started kind of falling into place for me.

JoAnn: Okay, so where do you spend more time

Chris: you know, so I mean tick tock is a tremendous, tremendous way to gain organic traffic. And I know it can be hard when you're first getting 10,000 followers because you're not really pressing TikTok Not really throwing out too broad or broader, a broader audience, but starting out can be kind of tough, but I didn't say honestly, I would say my Facebook page, like right now developing an ebook that I'm going to literally give out for free in my Facebook group, that that kind of just helps people exactly showing you exactly how this whole process works. And it's going to be totally free. And I'm very excited for it. So I'm probably going to have it in my Facebook group this coming weekend.

JoAnn: Right. I love it and I hope people are really as our audience is listening right now if you can really understand what's happening. So he's you're very you're you're making changes. You're constantly adjusting, tweaking, making changes. And you know, there are some people here. Oh, you can't change, you can't do this, but it's not like a big picture change. It's small. little tweaks. I'm going to add this, maybe now for the next three weeks to my TikToks. I'm going to have a little bit different hook or a little bit different style. So it's not these huge, massive changes where it's like starting over from zero every three weeks. Exactly. Tiny little adjustments that you're along the way and seeing how it works.

Chris: Exactly, exactly. That's the whole thing. I mean, I started from Tiktok, Facebook or Facebook. Now. I'm moving on to an ebook.

JoAnn: I love it. That's awesome. So fun. Very cool. I love that you have a Facebook group and you're directing them. So are you talking about your group at all in your videos or is it just a link in your bio and all of that good stuff?

Chris: I am talking about my Facebook group in my TikToks Or yeah, I'm sorry. I'm talking about sorry, my dogs barking everyday kind of things. So yeah, so yeah, I do talk about my Facebook group and I get all my traffic, most of my traffic from TikTok into my Facebook group, just because I just want to give free guidance on helping people.

JoAnn: Right. Do you ever feel like you could give too much information?

Chris: Yes, absolutely. I do. I see that in a lot of TikTok videos too. Because but I don't want to. I don't want to bash that at all because people putting too much information out there actually made me realize the changes that I need to make. So that kind of thing helped me elevate but yes, you do want to draw a fine line of giving a little too much information. So you do want to watch what you're saying. So because you're going to send you're going to send your audience to work really different than where your endgame really is.

JoAnn: Right? As Dave has said, even this week previously, don't be the hunter be the hunted? Right, exactly. Three to where they're weak. What is he saying? What is this person talking about? Let me look into this more. Absolutely. seek you out. Right. Absolutely. Yeah. And that's, that's, I think, a hard concept. For those starting out. Right. I've gotta go hunt. I gotta go find my people. But really, you want to door them in?

Chris: Absolutely. Yeah. Yeah. You want to create that hook that Fishel? Dave talks about the fish that you know you're fishing for?

JoAnn: Are you going live?

Chris: Yes, I am. So not as much as I would actually like to go live but I've been pretty focused on things right now, especially with affiliate marketing. So if they're after this weekend, I definitely want to go live a lot more. Right now I might be doing a live show once a week. So I would like to do that a little more than what I am doing now. But like I said, I kind of have all my eggs in a basket on one thing.

Chris: Going Live is a little bit more of a struggle because you kind of I mean, people come out with questions and you might not even know the question, but um, so it is a little harder because you're kind of it's raw. It's raw content. I guess. It's really what it is. It's not prepared. It's not written out. It's raw. It's all raw. Yeah.

JoAnn: So you kind of feel like I have to be ready on the spot. One of our guests I love was really one who was struggling with it. I have to have a lot of people. What do I do if there's just one person and we had another guest that came on and it was just an amazing mindset of, man. If there's one person, imagine how much value I can give that one person like, coffee shop, yeah, friends, figuring things out and just helping one another and going through that.

Chris: Absolutely. Yeah. Yeah, that I mean, I've been in plenty of lives where there's one person watching or nobody watching. So yeah, absolutely. It's all about just given the value and, and helping that one person out one person at a time. 

JoAnn: All right. So what is your next goal? What's your next pretty business? We have an ebook. Yes. Yes. What's after that? What's looking forward to that?

Chris: So I'm really going to promote that after this weekend. I'm going to really press that I want to start doing Facebook Lives and I want to start doing more blogs and things like that.

JoAnn: So what's gotten you interested in blogging?

Chris: I'm just building character, my character, my brand and I didn't realize that really, the major thing to this is building your brand yourself. So that's, that's like the number one thing that I'm really trying to achieve now and, and really go all in on this

JoAnn: Right as you build your own brands, or business?

Chris: Exactly. Yeah. You don't want to, you don't want to sell, like you're pressing something you want to like, like you just want to you don't want the same you don't want to can't do what you want.

JoAnn: All right. Oh, a lot of people are loving in the comments if you're having an ebook and stuff, which is great. Awesome. So tell us a little bit more about that. What's been that process for you?

Chris: So I really kind of gave him my all on that. Like doing a lot of research on best things like the right thing, what not the right, what they put in how to really how to set the whole thing up. So I've been like the past. I would say the past three, three weeks to a month I've been really like this . Given this my all I am a father of two and I am married so I obviously gotta make time for them. So I like to wake up early, like to be up before everybody 435 o'clock and I like to put in a good two hours before the family starts waking up. And so that's when I get the juices flowing. And I drink a cup of coffee and I just really dive into it. And then when everyone's sleeping, I'm right there grinding. I guess you could say so yeah, so pretty pumped about it.

JoAnn: Okay, so you're working full time on your business at home. Yes. We have a wife, two kids. Yeah. How did you make that transition to where you are? It sounds like you're pretty structured with your schedule. Yeah. Is it not? Is it all over the place?

Chris: I mean, anybody who has like two little kids, no, you're all over the place. So you try to keep his structure. But, you can only hold that structure for so long. But, I always say to myself, if, like, I mean with things in your life and things come up, there's always an opportunity for you to do better. Like, if you want to be successful, you have to give up sleep. And I can't I can't stress that enough because my best working hours are when people are still sleeping. So yeah, one of the things that I like to do is to do three videos a day. I like to hit up. I like to get them done around four to five o'clock in the morning. Work on the ebook, and then throughout the day, I like the posts given all throughout different times, but yeah, things can definitely be all over the place.

JoAnn: Yeah, I think it's not necessarily to lose sleep. It's fine

They want to do all the things once their kids are asleep. Yes. Right. Yeah, it's really diving in and really looking at yourself. Most optimize the time of the day, right? All in for those two, three hours.

Chris: Absolutely. Yep. fully commit to it. And yeah, I mean, everybody waking up early might not be the thing for you. You have to figure out what works for you. And what's best for you.

JoAnn: Right? Definitely. I definitely I could not be working at 3am Or

Chris: Yeah, it took a while. I was not a morning person. I used to sleep until 12 o'clock and Yes. Huge adjustment but you gotta ask yourself what your goals are and where you want to be in life because you're the You're the writer to your own destiny.

JoAnn: And love that you read on your questionnaire is to stay hungry. Yes. You mean by that? Explain that to us.

Chris: Like putting in the hours, waking up early, staying committed to it. Just because you read one bad comment that somebody wrote about you. I mean, turn that negativity into productivity. Don't Don't let somebody take you away from your dreams or pull you away from your goals just because they're pouring their negativity and their lack of knowledge on you. Don't listen to it. Don't listen to anybody. Do what's up here. Follow your heart. Follow yourself and I mean, you'll thank me later. It Doesn't sound ridiculous. But yeah, just to stick to your heart and follow it.

JoAnn: Yeah, that was huge. So how do you turn negativity trolls making comments into productivity for you? What does that mean?

Chris: I will work harder. You go harder. If somebody says what you're doing is a scam or something like that. I then step up my game by giving more value showing them exactly what they need to know, to realize that this is 100% legitimate. This is a legitimate business model that a lot of people are doing and they're making a lot of money doing it. Right.

JoAnn: Okay, so, you you're almost like

Chris: Yeah, absolutely. I'm a person who likes to envision things and when I envision those things, I feel it with my hands. So I really I really I'm a really I guess you could say driven kind of person like this is this was all new to me. Back in July I thought July so and I realized this is something that I really want to succeed with. And this is really something that I want to do with my life. And I want to teach my kids exactly how this all works. Right? Give the internet an option. Not giving up is not an option. I'm here for the long game.

JoAnn: Right. I love that. Love that. So a couple of people are mentioning and I think it's important to bring up how do you handle negative comments? Because they're always going to come up. It's just a part of our life. On social media and it doesn't matter if you are a bazillionaire you're gonna have negative comments.

Chris: You know, it's funny though, because like I'll, I'll be sitting on a couch and talking to my wife and I'll read a negative comment and not sound ridiculous. I literally laugh about it. i You got to because unfortunately the person giving you that that negative comment is this narrow minded person. So you can't, you can't fall into a trap. It's just a trap and you can't fall into that hole. You got to laugh about it because unfortunately I mean even the videos that we make are all tick tock . Yes, it can be grimy sometimes but fix it, make it sound better, make it look better, work on the way you're speaking. Look at the way I said you're talking to the camera. Just just laugh about it because it doesn't mean anything. negative comments,

JoAnn: It's just it's really more about them. Exactly. Your limiting belief and you know what, I don't want to do the work. I feel absolutely changes in my life. Yeah. I don't want to hear about anyone else. Absolutely. Because I want to stay stuck.

JoAnn: Yeah. And if anything, it's like thanks for adding to my comments. I've read in my engagement for helping me out in that way.

Chris: That's a great thing too. When people write in your comments. Tick tock is going to press you to a broader spectrum of people on tick tock. It doesn't matter what they say. I mean, they just see it. They see it in the comments and then they think that's engagement. So use that negative comment thing and to your advantage.

JoAnn: And if you do reply , tick tock no with their comment. Yes, it goes even further. I was even on my for you page. Reply comment. Before the actual one. Exactly. That's what went viral.

Chris: Absolutely, absolutely. Use their negativity to your advantage.

JoAnn: Exactly. Yeah, because they shouldn't control your future. Your destiny. It's some random person. Absolutely. Online you don't even know, don't make decisions for your life. Exactly, exactly. And if you stop posting stop creating content

Chris: Absolutely. Give it your all 110% every day and turn the negativity into productivity.

JoAnn: I love you, I love your whole mindset because he just has to keep going. Absolutely. Absolutely wasn't overnight. Not wake up money falling from people think this, you know it and it's not that it's really learning.

JoAnn: I have a long standing saying the day you stop learning is the day you stop succeeding. Absolutely. Absolutely. And now you're stuck. There's always something changing. Right? Not online space. Absolutely. You can do this today what you did, right. A year ago. Absolutely. Three years ago, it was a totally different market online.

Chris: And I'm noticing right now that big shifts in the way things are going right now I can definitely see like there's a shift just literally happening. I would say within less this month. This whole thing just kind of stays on top of keeping learning.

JoAnn: What do you feel the shift is that you're seeing?

Chris: I would say that. I mean, there's more. There's more. There's more social media platforms that people are bringing their business to. So when I first got started there weren't any Instagram reels there weren't YouTube reels. It was all a tick tock so now that there's even a broader community where you can really kind of target more.

JoAnn: Yeah, it's just you just need to be ready to make those small pivots.

Chris: Don't stick to one thing, right?

JoAnn: And be stuck like this is it I'm doing than only this and I'm not changing my opt in page. I'm not going to adjust any of the copy. I'm not going to try different types of videos. It has to work this way. So before we go today, what is your one piece of advice for anyone that's starting out with the challenge of starting out with this journey to help them just keep going and all that good stuff.

Chris: If you're 100% serious with this and you want this success and you want to make the income that you desire you dream up, don't stop. Keep going one step at a time. Learn something new every day. It doesn't even have to be every day, it could be once a week. If you have a full time job and you have a full time family, once a week challenge yourself to learn something new every day in the industry that you actually want to achieve. And don't stop. Just keep going forward and be hungry like we originally spoke about being hungry every day and don't give up because you can literally be one video away from going viral. You just have to keep going. That's it. That's all that's that's that's all it is. Just keep going. Yeah.

JoAnn: So we'd love for you to go follow Chris. Please note this is not a spelling error. This is just how the profile is spelled @sidehustleswithChris. So that way you'll know you found the right guy to give him a follow go comment on his videos. Let him know that you saw him on Wake Up Legendary and just really support one another, build each other up and help each other out in the community. And it's just been great having you on Chris.

Chris: Yes. Thank you for having me. I'm ecstatic to be here and it was a great time.

JoAnn: So we love updates. I love updates and repeat guests. So you don't have to wait for us to reach out if you've hit a new milestone. Knit something new you want to share with our audience even if it's small. You need to be like I have now made a million dollars. Yeah, a goal on your journey that you would love to share with our audience. Please reach out. We'd love to have you back on.

Chris: Definitely I hope they thought you guys did on my successful real how my ebook goes.

JoAnn: All right, be sure to follow Chris. I hope everyone has a fantastic Friday, a killer weekend. Be sure to check out all this week's episodes of wakeup legendary if you missed any. And we will be back on Monday. Have a great weekend. Everyone. Bye.

 

How To Keep Your Business Running

Below is the transcription for this episode:

Matt:  Hey what's going on everybody? Happy Thursday, April 28. I'm used to just hosting a Wednesday so I almost said Happy Wednesday but it's actually Thursday. Hope you're doing well welcome to wake up legendary if you're new we go live every single Monday through Friday at 10am. Eastern on our Facebook page. We go live. We bring on a guest somebody who's been through the challenge or gone through our training or has gotten some cool results that we want to share with our community. If you are again, newer and you're like, What the heck is this all about? Typically, we just bring people on for 30 to 45 minutes and we chat just a little bit about their business, about their marketing, what do they have going on? How are they creating content? What types of forms of freelance digital marketing are they doing that kind of thing? And it gives you an opportunity to connect with people in our community. It also gives you an opportunity to sort of like I have these little blinds right here. And imagine if those blinds got kind of opened it's almost like you can look through the blinds on somebody else's business right? You can just sort of take a peek and see what's going on and see what you know, learning lessons that you could take away if you would like every single morning I just got mine. You can see right here I just got my little text message right here. And if you'd like to get a text message reminder every single morning at 10am. Eastern then you can text the letters W U L stands for Wake Up legendary Wu to 813-296-8553. And we'll send you a message every single morning at 10am. Eastern we won't send you spam. We will not send you a bunch of scam links or anything crazy or a crypto Ponzi scheme. Whatever. We're just gonna send you a reminder every morning. All right. We've been doing these for I don't know, maybe two straight years now and just loaded with guests every single day for pretty much two years. Maybe a little longer, but I know that we've had guests for about two years straight. And I don't think we really intend on stopping so we love doing these episodes. We love bringing people on and today we've got another awesome guest. I'm really excited to chat with her. I think she's in New York. Shannon what's up? 

Shannon: Hi good morning. Yes, I am in New York.

Matt:  Okay, cool. Right on right on. Welcome to the show. Thanks for coming on.

Shannon: Thanks for having me. I'm excited to be back on here and talk with you guys.

Matt: Yeah, of course. Is this your second time?

Shannon: Yes, I think I was there last December for the first time.

Matt:  Right. All right, cool. Well, we've got an interesting journey because I just got an alert. I just got a message that she got her TikTok count back or something. And I think our title was like she had her van or  something like that. So anyway, bring us into your world of finding Legendary thing he found us last June or something like that. And so almost a year ago, and you've been just cranking away and working hard, and you've made a lot of money. I mean, you've really blown up and did a great job. Tell us a little bit about how you found legendary and just like for everybody who doesn't know you. Tell them a little bit about your story and journey to come in online. 

Shannon: For sure. So I'm Shannon obviously I'm 24 so I'm legendary. Last I think it was last June. I was living at home in Jersey and I was reading an online fitness business personal training and I was just like, so burnt out from doing and I was working like 10 hour days constantly trying to do my marketing sales chasing clients and it was just not what I had imagined. And so I had decided that I was going to move to New York City and I had signed a lease, but I had no income at that time. So I was like, I need to figure out some way to start making money online again. And so I was actually scrolling down my TikTok one day, and I saw a girl pop up and she was a Legendary affiliate. And I was like, like, I had never heard of affiliate marketing before. And so I saw her. I checked out her profile and I was like, sounds too good to be true. I'm not gonna do it. And then a month later I was like okay, I might as well check it out. I have nothing to lose. And so I did the 15 Day Challenge. And then I was like okay, this business model like this is what I have always wanted, like the freedom to work from where I want only having to work for a few hours every day like this is what I thought I would have in my fitness business. So I might as well like to go all in on trying this so I got the blueprints and I went through the program and for me it was just like it was crazy how quick it all blew up. I think I started posting on tick tock by that and maybe at the end of July or beginning of August and I think by September 1, I had either 20 or 40,000 followers already. And I really just blew up and I was like what is going on? So yeah, so that's kind of how I found you guys. I saw somebody else doing it and I was like I want to get a yeah and so once the ball kind of started rolling with it. It never really stopped which is why oh,

Matt: That's super cool, man. I just my mind keeps getting blown by just like, you know, back when I first started online, it was just like figuring out a way to get 20 or 40 or 50,000 followers. It was just like, hello, there's no possible it's gonna take you 510 years and you're 60 days in and it's just like, it's it's stupid. I mean, it's cool, but it's stupid. It's crazy. The opportunity.

Shannon: Yeah, it was wild. And I feel like a lot of people were so used to social media in the age of like Instagram being the main platform we're on there. It's like you could be posting for 10 years and still have like 500 followers and so that was my first time ever actually liking posting on TikTok. And once I had I think it was my fifth day of posting I had a video that went super viral. I think it's at like 500,000 views right now. And so that went super viral and blew up and that's when I kind of saw how big of an opportunity that Tiktok and affiliate marketing is. Because it was like the power of one video. I think it was like a 15 second video. The power of one little 15 second video blew everything up for me and completely just changed my life.

Matt:  That's crazy, so I want people to also connect the dots like what started in terms of like your lead generation and building like an email list or maybe didn't build an email list or, or art or whatever but like in terms of how your lead flow went from a viral video was there a correlation between you know your your 500,000 view video and like your you're you started to get a lot more leads to and sales.

Shannon: Yeah, for sure. Because I had to go with a 15 second free lead course. And I watched all of the case studies and so I was like okay, I have an idea about how I want to set up my account and get started with it. So I already set up my legendary funnel and then I had that connected to an email list and I think I only had one like five to send the emails like with the copy I think that you guys gave us like I copied and pasted it. And so I had my funnel set up. I had that connected to the email list. And so I had gone into TikTok kind of giving a little background on who I am and then going right into talking about affiliate marketing talking about different side hustles and stuff like that. And so when that video blew up it was a video on like, I think it was like a step by step walkthrough on like Clickbank or something like super simple, super easy. And it just blew up. And so at the end of it, I think I had a call to action like if you guys want to learn how to do this in more detail go head to the link in my bio and check that out right there. And so that was definitely directly correlated to the amount of leads that I had and I started getting right to optimize this.

Matt: Yeah, that's super cool and a nice job doing the whole call to action. Like that's money. Perfect.  So you went through this process of you doing a couple things. We could talk about doing some PR too, but when so throughout your journey, you started generating quite a few leads and sales from that and then what you did is remember when that was well you could tell us when you had your entire account banned or shut down. That recent or Had that been a little while ago and then I just learned that that might have come back now tell us a little bit about that whole journey. Tell us what you had to do in order to try to get it back and stuff.

Shannon: Yeah, so this is very recent. I think it was probably about a month ago. I woke up one day and TikTok had banned My Account and shut it down completely. And that was like I have my Instagram, my business Instagram account connected to it. Um, but like I said, it's a lot harder. To grow on Instagram that on tick tock so I had that shut down overnight, and basically lost my business overnight, having that shut down and so I was able to get it back which is awesome. But it's still I haven't posted on it and I think a month just because I'm still under very heavy watch. I don't want to get shut down like then I got it back. But I've been keeping it very much like on the download. So that's why it was really important for me to have like other systems in place like, my business Instagram account connected where I always like to tell people to go follow me or message me and then I have an email list which I think has like 20,000 people on it. And so I was able to like send out just like an email blast being like, hey, my account was shut down. If you still want to follow along. Here's my new Like Backup page. So I had some backend systems in place or when it got shut down. So I was still able to get in contact with all of my life email subscribers and all my Instagram followers but still definitely not ideal. So I got it back. I did start with a new Backup page, which I have been posting on that one is definitely not growing as good as the last one. So I've been kind of exploring some different ways to go about TikTok and Instagram.

Matt: Yeah, yeah. Well and and learning and rethinking, right and also, one thing that I think is like super key super important is in when when people have account shut down, which actually happens so a lot of times people think that just happens in like the make money online niche or if you're teaching people how to invest or pretty often happens in virtually every industry. I talk with a lot of people and deal with a lot of people in lots of industries and it happens more frequently than you would think. And then I think the takeaway from that is one you kind of learned to expect it and to actually build into your bit. I think this is the more powerful approach. The empowered approach is to build it into your business model like so what you are saying is to have email marketing, Instagram, other platforms and channels where people can follow you. But if you build in the reality that okay, it's not going to be optional. It's not really a possibility that this will happen. Like at the beginning of creating a business model. You typically sit down and you'll write things like what are the main obstacles and hurdles your business is going to face. This should be one of the first ones, you know, if I go viral and if I create a really great social media following I'm probably going to have videos taken down. I'm probably going to have my ad account shut down or my Instagram is gonna get restricted for weeks on end. And if you write that in, then what you start to do on the front end of things is start to strategize and make very strategic marketing decisions about how to spread your audience across multiple platforms. So you did that maybe intentionally or unintentionally through email and just collecting email addresses along the way, right. Because we had this guy, we have this guy. Oh, my gosh, what's his name? Josh on recently, and Josh just talked about how he basically quit his business for a year, came back, had a decent following, but just really made a focus to re-engage his email list. And it was that little piece that alone that took him up to six figures. And it was it was a big driver and he I was shocked. It was kind of like I thought maybe he had gotten super viral on TikTok. Again, because usually when people start really ramping a bunch of sales that's what's happening. But he said, No, it was all from email. And I like what you did. I wanted to reflect this back. I like what you did about emailing out to letting them know, hey, go follow me. And a lot of times people will say, well, aren't people sick of hearing from me or I don't want to like blow them up in their email. And stuff. You have to remember that these people opted in and followed and are interested for a reason. And just because you're a marketer, and you've become jaded to getting people's marketing messages all the time, doesn't mean the average person is Does that make sense? Yeah, exactly.

Shannon: I'm for me, like sending out those little email blasts being like, hey, everyone follows along. I was like, Oh, I have no shame. My business has basically lost my main platform. So I have no shame in sending it out. And I framed it in a way like, thank you so much for following me for so long. If you want to continue to follow along to learn more tips on how to make money online like here's my new account, go follow it if you'd like. So I framed it very much in the way of like, Thank you for being a loyal follower for so long. So if he's wanting to continue to do it, then go for it.

Matt:  Super smart, super smart. Because that frames it for people too. And you know what, the other thing that that does for the few people who might not be like a super loyal follower, like maybe they just opted in to see like, they were just curious. They frame what's going on for them. It paints a picture for them like, Hey, I have 20,000 people on this email list. And it sort of frames like, okay, like this person had. It gives you a little bit of authority. Which is super smart. Yeah, I love that framing. And I also just love that absolutely no shame whatsoever, because there shouldn't be, I mean, you're really talented, really skilled marketer, and they should want to learn from you like that's what they should want to do. So cool. That's awesome. So between that getting shut down, you're getting it back. Have you done any, you're just kind of, you're just kind of taking it easy.

Shannon: I'm kind of taking it easy right now. So I have been hesitant to post on that account. Now that I've gotten it back because I've been like, I don't want to get shut down again. So I have a new account that I've been posting on. It's been growing very slowly. So I've been posting on that. But I think my main thing right now is I still have like, I want to say at least like five brands every single day. We'll reach out to being like, Hey, do you want to do a collaboration and post on your feed like my old feed that I just got back that I've been posting on spawn? Like I've been taking it easy, I've been making videos on my new account, but my old account right now is being like dominated by brand outreach being like hey, do you want to do a sponsored posts for us on XYZ so that's like my main thing right now I'm like, Okay, I need to like so still wait some time to start posting again. But that is what has been like my man. I guess like focus right now is like I have a ton of brands reaching out. Yeah, so I've been doing that. I've been doing a lot of market research and trying to prepare myself for what I will do when I start posting back on that site. That's awesome

Matt: And how many followers is on that one?

 

Shannon: The new one?

Matt: The old one that you got back

Shannon:  I think there's 107,000.

Matt: Yeah, that's pretty crazy. I mean, 107,000 followers. It happened pretty quick. And I feel like people reach out for brand deals and stuff like that. I mean, I think people need to expand their mind about what's possible. And also, when we talk about building things into your business model. You know, you can build into your business model that you can have side additional portions of income coming in to like, you can you can just as easily in your entire business as you're running it take on you know, $1,000 or 5000 or $10,000 for a batch of sponsored posts or something or you know, if it makes sense with the branding, right, but

Shannon: Definitely people like and I like affiliate programs that I am in as well. I just went through and looked like yesterday because I forgot that I was even like a part of that. I went and looked at ClickFunnels and I have like $500 waiting to be paid out and I went looked at AWeber and I have like another 200 And I want them looked at like the like three day challenge and I have like another 400 So I'm like I have like affiliate offers or like affiliate companies that I like signed up to be a member of like, ages ago and I just put them like I put a little link to them in my funnel like on my like, intro page. Like I'll put a little link to the other posts that I have or the other affiliate offers that I have. And I like to forget that they're even there and then I go and check and it's like you have XYZ waiting to be paid out. So I'm like how cool is that?

Matt: Super cool. It's super super cool

Shannon: Oh, no, that was that. I was just like

Matt: No no in my my Stream Yard just froze and I you were like you were just I thought you were just about to say something cool and then you so you've got the whole social media route going you've also done I thought was really cool was like on my end I just I watched sort of how people are marketing and evaluate stuff and you you recently wrote an article or had an article written I'd love for you to just tell us about that. But that just went really viral via like PR which is super cool too. And that it was really funny because like I had I had our COO it randomly came up on her Facebook news. Like, I don't know there's like a little news portion. She was just scrolling it was like what like that's like versus like our affiliate or something. Not that we own your love but in an affiliate of ours. And then and then one of our legal guys who just like he reads business stuff was just like hey, this looks pretty this looks pretty cool. Like I saw that she linked over to a challenge like this randomly came up in my like news app or something on Apple or something like that. And I was just like, what, like how do I have random people like messaging me that they're seeing this article? Anyway, tell us how this came about. I'd love to know how that was sort of fished out. opportunity to write an article on CNBC and then and then how did it get published? And what types of editing did it go through and stuff like that?

Shannon: Yeah, for sure. And I'm just adding something that's cool. I actually had CNBC reach out to me again and I just wrote another article for them yesterday. So that one will be going up as well. I'm definitely going to do another direct link to legendary in that one. But so the original article I had an editor at CNBC reached out to me via email and she was just like, Hey, I found your tech talk. And what you do sounds super amazing. We would love for you to write a contributor article for us. So I was like, of course, I would love for you to get that free. PR is amazing. And so she gave me a kind of topic idea. I think the caption was like, she is 24 years old and makes $8,600 a month in passive income working for like two hours a day or something like that. And so she was like, hey, like I have been watching her TikToks And so I think going about it from this angle would be super cool. So maybe just kind of like writing about how you got into it. And then give like five tips for people who want to get started and so I wrote out just my experience like going from my sales online personal training business into affiliate marketing and then the overnight success of it. And then in the like five tips that I wrote for people who want to get started. I think number one was like always getting a mentor because that's like that's been what I always do. Like when I started my online fitness business. I had to like teams of coaches or mentors that like to walk me through how to do it. Same thing with affiliate marketing online. I started working with legendary so I had somebody like guiding me through. So I think that was my first like tip at the end of the article and I put a direct link like my affiliate link right in there. I was like, if you guys want to check this out, like there's the challenge right here. It's $7. That's what I used to start and that's what got me to where I am today. So I put a direct link to that in the article. Um, and so the process was kind of like, I did a rough draft. I sent it back to the editor and then we went back and forth like, I think like two times of like them editing it like me just kind of like fact checking, making sure everything looked good. And then it finally got posted, which was awesome. And so once it got posted, it was crazy. I had like so many people sending me the article, people from high school being like, how are you doing this? What is going on? Yeah, so I had I think I remember I think you emailed me as well when it came out. I had so many people reaching out to me and I was just like, This is so cool.

Matt:  It's crazy. It's crazy. I feel like it's also we I've seen like people go super viral on social media. On Tik Tok stuff like that, but man, like the amount of traffic that came from that was wild, like really cool.

Shannon: Yeah. Like, I think it doubled my income and crazy

Matt: Well, it's the power of some of those like, it's the power of some of those PR articles and things if you get a good headline, right? The headline was so good. And the entire article was just nice and short and concise but you know it has five you know five things or three things, you know, and people like number lists. So the marketing on that was so perfect, but it's also just an eye opening thing, I think for affiliates for people in our community for any business owner, like, Hey, if you need some attention, if you need like lots and lots of impressions, something like that getting an article written or paying a few 100 bucks to have an article written and submitted into something like CNBC or whatever. It's like that's a great way. I mean, it's for some businesses like the primary way for them to get, you know, attention and to get in front of people, you know, especially news driven stuff, but yeah, that was so good. So on the second one are you going to focus on anything different? Are you going to try to change things up at all?

Shannon: So on this one, the angle that we're kind of going for as I think it's like five tips to becoming a successful digital marketer that like the industry leaders don't want like the newbies to know and so it's gonna be like, five tips on how to like successfully market yourself on tick tock on Instagram. And just like some things that I've learned, like don't like try to indirectly market your products like don't try to like, like, try to serve instead of sell, like try to I don't remember the other ones right now, but it's all about like, some like tips for beginners that industry leaders don't want you to know if you're getting started. And like either content creation or digital marketing.

Matt:  Cool. I love that. Super cool. And a slightly different angle. And that's super cool. When is that going to come out? Do you know?

Shannon: I actually just sent it in yesterday. To the editor. And so we're gonna go back and forth. I'm thinking the turnaround time for the last one was like I was long. I think it was like three months so it'll probably be like at least another month before it comes out. But yeah, I'll definitely keep you guys posted on when that one's gonna come out. So I'm definitely going to plug legendary and again like I said, the last article, like completely blew everything up for me, so I'm definitely gonna put that link in there. hook you guys up again.

Matt: We'd love to, we'd love to also, you know, hook us up. But yeah, we'd love to post. You know, we can also post in our groups and you know, email blast out to our our email list and let people know to go read it and check it out and sort of help right you know, right when it gets out. sort of push that a little bit.

Shannon: Oh, right. Amazing. Yeah, yeah, totally.

Matt:  We'd love to do that. Well, cool. SHAN is super cool. Super cool. You've got so many good things going on. And I feel like I'm listening and sort of watching your marketing and just like where you're going and stuff. Like let me just be totally candid. I had no clue who you were or what to expect when I first saw your name pop up last year. I was just like, Oh, that's interesting. That's cool. And then I was like, man, like, just got a lot of followers. And then I guess when somebody hits 100,000 followers, that's like, okay, we're not joking around anymore. It's like that's real stuff. And, and then the article came out and then I started, you know, I just started watching a little bit more content, and I was like, reading that and I was like, Man, this is like, really smart marketing. And I just wanted to give you props for that. We probably, you know, learned a lot through your fitness business. You probably learned a lot from blueprints, and then, you know, kind of tying all of that experience with education and actually just like, actually implementing it and then, you know, I what I find to be really cool is you sort of grabbing opportunities as they, as they're put in front of you, you know, like something like an article like that and just being able to be skilled enough to take an opportunity like that capitalize on it and and do that and then also to grow you know, your Tik Tok or, and social media to 100,000 plus and 20,000 email list is ludicrous. So, especially in less than a year, like that's so super cool and great work. Thank you, anybody who's here, for anybody who's here and maybe a little bit newer, just getting started. Maybe they're, maybe they're just starting the challenge, and they're a little intimidated. They're like, Oh, my gosh, I can create content. How could I ever get 100,000 followers? There's no way I could ever do that. What would you say to those people?

Shannon: I would say to them, I mean, I definitely did not think I ever had either, but just trust the power of social media right now. Like literally one video could change your entire life. That's exactly what happened to me in a 115 second video that took me two minutes to make, changed my life, changed my income, changed my following so don't doubt yourself that you can't do it because I was in your boat as well. I'm thinking I will never get there. Like I just went into affiliate marketing being like, Oh, this just looks like something fun that I might as well try to have nothing else to do or nothing to lose. And then I was never expecting to be where I was today. So just take it day by day, focus on learning, like Tiktok and Instagram, learn the skills to go viral and one video. Literally.

Matt:  Yes. Learn that. Yeah, get into the training, learn the training. I wanted to just echo something you said earlier that I forgot what you mentioned, that you had watched the 15 second free leads training, and you watched through the case studies, and you started building your philosophy. You're sort of like alright, I can see how I could do this. And between learning and getting deep into the training, learning the strategies, learning the skills, and then I think what you've been able to do is really apply yourself and who you are to it. And that's a really, really powerful, valuable skill to be able to take outside things and sort of internalize them and then poof they're gonna go out into the world via content. That's super cool and really impressive.

Shannon: Yeah, definitely, definitely within 15 seconds. Really, it's like all the case studies. I feel like so many people had so many like different angles and different success stories. So I was like, let me just kind of like pick and choose different strategies, add them in and then I think something that is like so so important with tick tock, especially that people forget, is it's so easy to like, make the same videos as everybody else and like get lost in the crowd. So it's very important to kind of like, put your own twist on it like be sure that your own like personality is showing through on your page. So that way people like to have a reason to follow you. And they know what to expect from my videos. It's not just like everybody else. So that's kind of what I did. With my strategy. I saw what everybody else was doing. I was working. I took bits and pieces and then I added in kind of like my own twist. And it worked really well. So don't be afraid to put your own personality in there to show who you really are.

Matt:  Totally, totally, totally. That's Yes. 100% and it's more likely that you'll build a loyal following if you do that because people are going to be really endeared to you. they're really excited and happy to feel like they know somebody who's unique and cool and you know is their own person. Should we have people follow you on your original TikTok and IG or would you rather people follow you on your new TikTok?

Shannon: Let's just go with the original line. I think I'm gonna go back to posting on there anyway. I think I'm just gonna stay with the TikTok guys. Hopefully this is the original line so hopefully TikTok does that. You know what,

Matt: You know what? A few people have done basically they have these two simultaneous accounts. And now they'll post the same video but it's not the exact same clip. It's, they'll record it and they'll be like alright, I got it and then they'll just literally change a few things, change the background behind them and post a different time and posted to accounts just in case. And they've actually had great luck with that. A couple of them fit easily into six figures. But anyway, we're gonna have people follow you on that. We're all gonna say a prayer to the TikTok gods.

We're gonna just, we'll, we'll go follow you and make sure that you know on your next however many videos you're posting that you've got plenty of likes and good engagement, and I love this on your videos.

Shannon: Thank you guys.

Matt: Thanks for coming on. 

Shannon: Thanks for having me.

Matt: Of course anytime soon. All right, everybody. Hey, her TikTok and IG are right here. You know, with the way that TikTok. People can lose profiles the way Instagram people can lose profiles doesn't seem to happen quite as much but what you should do is the call to action that I'm giving you is to go follow Shannon on both of those things. So just follow her on TikTok and then go follow her on Instagram. So you never lose and you always know where to find her. And then you know, as you're scrolling, you know, looking for marketing ideas and that flow there Shannon because she started posting videos on this account again, when you start to see that just give her a little like it doesn't take that much just tap the little heartbeat like hey, Sharon, good to see you, you know or give some positive engagement. And that's, you know, that's what our community is about. It's helping each other out. Anyone who is listening on podcast recording or whatever, if you're just listening it's @hustlewithshanboth Instagram both on Instagram and on TikTok. Alright, tomorrow's Friday, we got another awesome guest who will be here at 10am Eastern Same time, same place as always the most consistent in the industry or here every frickin day. So we'll see you tomorrow for Friday's episode. Peace.

How To Start Affiliate Marketing For Beginners

Below is the transcription for this episode:

Matt:  Morning everybody. Happy Wednesday. It's April 27. We've got another awesome guest lined up for today. If you are just tuning in with us whether you're live or you're here as a recording, either way, I'm going to give you a little tip. If you text the number 813-296-8553 trying to point it out on the screen. All you gotta do is text the letters WUL to 813-296-8553. And what happens is you get a text message every single time that we go live. I haven't gotten mine yet. It usually comes about one or two minutes after we hit Go Live. And you'll get a little reminder that just says Hey, what are you doing with your morning? Tune in? Come on, what are you doing? And then you can just join. You can literally tap right from the text message to come in every single morning in case you didn't know we go live with a guest from our community. That can be somebody who went through our training. Usually it's somebody who went through our training, it can be an affiliate of ours, it can be totally random. The other thing that I want to just put in front of you before we bring on our guests Kelly this morning is if you would like to be featured or if you know somebody who you would like to be featured on our show somebody who's successful somebody who's killing it online or maybe they came through our training and they're in a totally different niche or industry. We would love to see that person featured on our show you can go to legendary marketer.com/featured Just because you know on our radar of people that we reach out to you know, we're probably missing some people that would be cool to feature so you can go to legendary marketer.com/featured and recommend somebody for the show if they've you know, gone out and got great results from our training. So today if you all are in the end, thank you for all the good morning comments in the chat. If you all can give me a little clapping or round of applause emoji to welcome our guests all the way from Kansas Kelly. What's up? Hey, hi.

Kelly: I'm learning, doing okay.

Matt: Right on. Welcome to the show. Thank you for coming on.

Kelly: Thanks for asking me if I was on Joey and I. I am still trying to figure out why you guys did but hey, here I am.

Matt:  Well, I mean, even from the time where you like you filled out your even from the time where you filled out your questionnaire I think you had like 13,000 followers or something like that. And you have 19,000 now so it's pretty cool. And it's also really fun to see a teacher. Are you still teaching?

Kelly: I am still teaching. Yeah, I took the day off so it was super cool.

Matt: Even in the chat Rowena just said Is she the high school teacher, like, literally, they're literally famous on the internet. That's why we wrote your book. Cool. Tell us a little bit about Yeah, what do you do for teaching? What do you teach? Tell us a little bit about your bowling career that would be awesome. And bring us into your world but you've got what got you looking for something to start online?

Kelly: Well, um, I've been teaching business. I've been teaching high school business for last 15 years. I've been coaching, softball and bowling for the whole time that I've been teaching and obviously teaching is a pretty busy or is a pretty busy life. Um, but one of my favorite classes that I teach is entrepreneurship. I've taught that for 15 years and my kids, really over the last several years have been asking me how people make money online. I couldn't answer that question. I you know, I we've, for 15 years I've been taught to teach brick and mortar our curriculum was always you know, teach them how to run a shop, teach them how to make T shirts, teach them how to, you know, various things, but it's to me starting to be a little dated. And so after I'd had so many kids are like, tell me how to make videos on YouTube and make money. How do people make money on Tik Tok? Well, I guess I better figure that out. So I started looking. Once I started researching that, that's how I came across the course. So I joined the 15 Day Challenge and halfway through that, I was like, wow, I think I can do this. So I jumped in and my kids have been basically following along with me ever since they kind of taught me TikTok. I'd never think I'd been on TikTok one time before I actually got my account going. So my high school kids kind of showed me how to put music and how to do certain things. It was it was pretty funny. They we talked about it all the time in class and so they love it but yeah, so I coach bowling. It's something that I've been doing for a long time. I started bawling when I could walk. My mom was a professional bowler for a while and so it's something I have in my blood. I guess both of my parents both in college I bowled in college. But it's something we do. 

Matt:  Yeah so that to me is crazy. That's super cool. You've got people from that that's like a little bit more rare, I would say for our show to have so many different people in so many different areas of your life pitching in and sort of helping and so when you get on TikTok the post will take us through your timeline. So when did you purchase the challenge? When did you find legendary and were you just kind of searching just generally like how do I make money online kind of thing or how did you find us?

Kelly: Okay, so when I started doing research I was on Google and YouTube of course, looking for basically what you can do to make money online and I knew influencers affiliate marketing was something that was a pretty viable option. And so I started searching for some of that information and I found a whole bunch of YouTube videos, and they're great and you can learn a lot on YouTube, but there was no flow to how it was supposed to work. There wasn't anything that I felt like I could just be comfortable going ahead and jumping into with enough knowledge to get myself started. So anyway, I purchased it. I want to say I started once I purchased it in the middle of February. I think I finished the 15 Day Challenge in like four days. I don't know why I binge watch instead of binge watching Netflix. binge watch the champions.

Matt:  I've definitely been there before.

Kelly: Bonnie was my business plan advisor and I talked to her so many times. And she was fantastic. I actually had to sell a car to pay for the blueprints. My husband looked at me and he was like, that's a lot of money. And I said yes it is. And I think it's going to be worth every penny. And he said, Well, he goes this has to be something that if you're going to do it you actually have to commit to doing it. Like you're not just going to pay for it and then not do it and I said well I'm gonna do it because I want well I love teaching I hate I don't like everything that goes with it. The requirements on teachers are becoming quite overwhelming. And I've just worked really hard over the last couple years and watched my health just kind of decline. So I told my husband I said this is my opportunity to find something that I can do and still teach people but not be in the classroom. So I purchased the blueprints. And I took two weeks to get well. 10 days took me 10 days to go through everything that I kind of needed to go through to get myself started. And then I set up my back office processes so I set up my funnel builder, my auto responder and some of my emails which I didn't even have my emails ready when I started posting on TikTok. I was building them as I went right because I've been busy you guys

I mean I just because I really didn't know what I wanted to say. My husband made fun of me because it took me a solid like two or three days to do my bridge page video to like, get that ready because I just couldn't. I couldn't do it. I just couldn't do it. I teach audio video production and I hate being in front of the camera. Is that so um, my kids always ask me Hey, can we do an interview? No, I don't want any part of that. So I got on TikTok the very first day that I posted on TIkTok was on February 27. And we, my students and I, every single day I tracked how many followers I had. And once we got close to 101 of my students, Marissa. I told them I would give them a shout out to my budding entrepreneurs. Hi guys, because they're gonna watch later. I love it. Um, but they, Marissa was like, I'm getting you to 100 followers because I was at like 95 And my goal was to get to 100 before the weekend was up and so she got me to 100 and then from there I went to like 436 And then from 436 I went to 1200 and then from 1200 I've gone now I'm at 19,000 I guess or 19 Yeah 19,000 I guess so. It's been a wild ride. It's been a lot of fun but I have two kids. I have a wife, three kids. I have a 22 year old daughter and a 19 year old son who both are on TikTok and my son makes fun of me all the time because I'll be in the house doing my TikTox and he'll walk up the stairs and be like, Are you kidding me right now? I'm not kidding you.

Matt:  I love it. I love it. I think you know for me personally I just feel like that's one of the coolest, like most inspiring things ever. It's like watching a parent do something vulnerable, hard, new like that. It might sound cliche or it might sound weird, but like, I don't know that to me is like that. That's the coolest thing. It's something that very few parents I think take on and I think it's a really powerful lesson. Like, sure people learn by hearing things in the classroom or whatever, but like watching and observing so somebody model entrepreneurship to you or like, you know, something like content creation or making money on the internet like it's a really cool thing. And I just want to commend you for that because they're, they're really lucky to see that like, so for instance, like my mom when I was growing up, I was like, I don't know, I was 10 years old, but she was always entrepreneurial. So she worked a job, but then started a hair salon and our house because she needed to be home with me when she had my dad and she built our little Hair Studio in the front, literally the front room of our house. I mean it was like I don't even know how like I would wake up in the basement from from sleeping in the morning walk upstairs and there would be people there and my mom would turn the chair the other the other way like rotate the chair so people can see are like grungy kids walking through their hair salon was just life and we had a sliding door so I was like eating cereal. And you get to hear the bowl clanging in the other room. And and so anyway, but she she then she did that and still does that now like 35 years later or 30 years later, but she also what she did when I was really young as she she forced me to do a paper out and she basically forced me to work at drop from like 10 years old or something but she did the paper out with me on we did it on bike so we each had baskets and like bags and stuff that we have and and she forced me to do that and I hated it but we would wake up at 5am every morning and and we would bike around our little town and like deliver papers. And I looked back and I was thinking back and kind of reflecting not that long ago in therapy and I was like you know what? Like I was trying to figure out where this whole entrepreneurial thing came from and then it just became so clear it was like wow, this was modeled to me from basically birth and and it gave a sort of empowered me to try new things or try hard and things like Dave is always talking about, you know, one of the most valuable lessons that he's he's sort of teaching his kid right now or he feels like it's valuable is showing them how to start something like how to start something that you don't know how to do and you just do it and you're like you're you're wildly successful like I don't want to over like height tests or anything. Even very successful in a few months. And it's impressive. It's really cool. What like learning lessons or Takeaways Have you had throughout this process and journey and stuff.

Kelly: What I'm learning is, I just need to be me when I'm on when I put my TikTox out there. The the videos I put out that crap and tick and are just me talking and what I would normally do in front of my high school kids or just with my friends or whatever those seem to be the ones that people relate to the best and just kind of get that has always been a strength of mine in my classroom. It's just something I do. I'm really good at building relationships with my high school kids. We just get they just get me and I don't know if that's my crazy sarcasm or if it's I'm not really sure what it is but just something that I do. So I find it easier to just get in front of the camera and talk than I do getting in front of the camera and pointing and playing music and doing that kind of stuff that I like doing that too but that's definitely one of the takeaways. But the big one for me was when I built my TikTok when I started my TikTok on February 27. I told my high school kids, I said it in class. I looked him in the eyes and I said I'm going to do this for 30 days, two times a day. I'm going to do this for 30 days. So they hold me accountable to that. And they looked at them and watched my videos. They liked my videos all the time. Sometimes they'll comment on my videos. I mean, the funniest part about them is that they send me sounds like they'll send me trending sounds or videos that they think that I should do something like or were a big help. They are a big help but what do I was like when we were first trying to figure out how to get it going. One of my girls, one of my girls, Gary said you need to find a trending sound and then just turn it down in your video and put it in the back. And I was like, oh, I need to do it. She was like yeah, okay. So I met a lot of people. I do it every time now.

Matt:  Right? Yes. Even if you're talking just just turn it all the way down because you might as well try to leverage as much of the algorithm as you possibly can. Yeah, yeah.

Kelly: I will say one of the other takeaways I have is that you guys talk about a lot in the courses and the classes and all the videos. You have to take the bits and pieces that you need. And then you got to put them into action. And then you learn more and then you put that into action. The trouble that I have a lot I am one of the people who will learn, learn, learn, learn, learn, and in the 30 days that I was waiting to make my first commission I did get distracted like I was looking at all kinds of things like oh gosh, what what else is out there? What can I know, I'm waiting for you to get it's like, like you're just sitting there twiddling your thumbs and trying to figure out what you want to do, like what you can do next. That might work faster, you know? But the more I looked around the more I realized it's not going to work any faster. Regardless of what I do. I can watch all the YouTube videos I want. I can pay all the money I want to look at other courses or to do whatever but it's not going to work any faster. So I just put my head down and got to work and that was it. I just stayed consistent. I posted every single day and the first time that I made my very first commission was like so little. And I was doing happy dances in my house. Like my husband was laughing at me. He gives me high fives. That's his job when I ask questions he gives me high fives but um so instead of getting distracted, I just said, Okay, what else can I do now? What else can I do now with this business to make it better? And so then I would start working on my emails. I am terrible at writing copy. Terrible. So I know that I need to get in and watch all the videos on how to write a copy. And that's something that I'm working on. I've watched like half of them and as I watch them, I do something and then I'll watch another one and then I do something sneaky you just have to do you have to put it into action as you go.

Matt: Wow, cool. That's super cool. i i Wow there are so many takeaways from that I feel like the thing that really just stood out to me the way that you explained that was the the process of of like yes, you could go through a bunch of more courses you can go through more courses, more information, more information, but I liked first up commitment again like to actually do something and then the follow through on it, but also like I you know, there's a lot of different one thing that's like standing out to me a little bit is like there's a lot of different business models. You can run online. There's a lot of different businesses. But it's interesting to me that even just in a short amount of time, a few months, you were able to sort of identify the faculty, were able to know yourself and kind of look at the platform, see what's going on and be like, okay, like, I'm gonna match my existing skills. And my existing what I know and sort of combine this stuff into, into into a little cocktail and mix it together and spit out some content. And I do what I find. I'm a little bit perplexed but I yeah, you have sort of this. I think it's confidence. I was trying to find the word but there's sort of like, but it's not like off putting, it's more like sort of just like it feels a little bit like damn like she's just doing our thing. And like doesn't really care and is gonna really be her. I think that's it. I think it's like there's some there's some realness. There's some like vulnerabilities a buzzword these days, but it feels a bit like vulnerability. And I just think that's super cool. And it's no wonder it works so well. The other thing I wanted to say about the algorithm was you're kind of mentioning how you know, you can do the point thing but you like to talk about it through sort of looking through a lot of different tick tock accounts and stuff. I do find that people who do a lot more talking and a lot more like sort of self expression and who are a little bit more vulnerable, but still confident. Like there's a difference between being like, Oh, I was up all last night because I was, you know, like I was depressed or something and it's like people were like, Why didn't come here to feel that way. Like, you know, there's a difference between that and like being really honest about you and your process and, you know, whatever. But I do feel like you know, that type of account and that type of content tends to get shadow banned less tends to get reported less, rather than just sort of pointing like, Hey, I'm just gonna point for a few things and people are like, well, like, Who is this person and this doesn't seem real or legit or something. As is where I do feel like sort of people having a bit of self expression in their content. Helps Pete helps their viewers connect and there's probably a higher level of quality built into that account. It makes it a better long term account, less likely to be banned or have your content taken down or something like that, which happens to everybody in every niche and industry. 

Kelly: I feel like I agree with that. I get that a lot. A lot of the comments that come up on my posts are just telling it like it is and my high school kids laugh about that because they're like, that's exactly how she is in the classroom. I mean, you know, they step out of line and I'll just let them know what you're doing isn't right and it needs to stop. You know, I'm just very straightforward. I always have been, I think honesty is and being very transparent. It has always been really important. To me. So that's just something that I tried to bring across in my posts and you know, I just do my best at just making sure that it's me and it's authentically me because I don't know that I could be any other way. I just really don't think I could and yeah, the pointing thing while I have fun with the dances, I don't know, just talk is easier. But like I can get up in front of a group of high school kids or even an auditorium of high school kids and have no problem. But coming on here knowing that there would be adults watching this is completely different. Check Now I'm just like, oh God but that was the same with TikkTokk so no one in my family knew that I was doing this except for my husband and my kids. I kept that a really, really downloaded kind of thing. I didn't post on Facebook because I was worried that my family would just be like, Heck and then I found out the other day that some of the teachers at school follow me

Matt: How do you deal with that, like how do you not deal with it? But what do you think about it? Because a lot of times people are like, Well, I'm just like, do this thing and like I don't want the whole world to know because it feels it is a little vulnerable. It's like this is like, really vulnerable to create content every day. You know what I mean? Like it's just a real thing. It's like people are gonna see you. Sometimes, you know, with bad lighting or a bad angle or like, you know, and it's just like, you have to be able to deal with that. And but how have you because I feel like you're more open about it than most I mean, you've got, you know, students and your husband, kids and just people who are just like really in the mix and you're just sort of like, Screw it. I don't care.

Kelly: My thought process? Well, you know, at first it was just it was just my classroom kids and my husband and my children that knew and so but then I think my high school kids started telling people you know, we're gonna Roberts Facebook fame or Facebook Fan we're gonna make Mrs. raps tick tock famous, right, like that was the thing. And when I legitimately had 10 followers on Tiktok, all of my kids were like, listen, you're gonna be detecting this. I said, No, no, no, no, no, I'll be lucky if I have 100 100 followers. Get to 1000 I was thinking it would take me like, I don't know six months to get to 1000 And anyway, so now I have other kids that just walk into my classroom and say, I hear you have like 15,000 followers on Tiktok. And I'm like, yeah. I told her at Easter dinner with my husband's family. And my sister in law found out because I shared a video with her on Tik Tok, and she got my username from there and then started seeing my posts. So we were at Easter and we were talking about it with my family. And my niece who's like 13 I think she goes, you're on Tik Tok. Just kind of I said, Yeah, I'm on Tik Tok. And she goes, Oh, and I said, and my son says, yeah, she has like 15,000 followers. And she goes, Well, are you serious? I do. I mean, the kids get mad because I have more followers than they do. And it just bothers them.

Matt: Way more, way more?

Kelly: Yeah. But I mean, I, you know, I kept it kind of a secret but then I was in. I went on a field trip with some Future Business Leaders of America students, and we were in a hotel for a couple of days. And mind you, I'm committed to Yes, I feel like and I did a post about it too. But um, I am committed to two videos per day and I don't batch create normally. Sometimes I do like if I know I have something going on, but we were in this hotel. And I'd like to make some videos. So I just started making videos while it's in the hotel room and one of the teachers that was with me just died laughing while I was over there, like because I was doing the lip synching one and, and dancing one I think and she was just dying. She was laughing. So hard. She's like, What are you doing? To the point where I'm pretty comfortable like I'm pretty comfortable doing it outside. I'm pretty comfortable doing it in my living room like I did one the other day while my son was playing video games on the couch. But um, yeah, so yeah, but I you know, I have a nine year old that is pretty high needs. And he he's, he's part of the reason why this was something that I really wanted to kind of look into to maybe have a little bit more freedom to be able to spend the time that he needs for me to spend with him.

Matt: Good, that's awesome. And I mean, not awesome, but it's awesome that you're doing this for that reason. And you I mean, okay, so I wanted to also just come back to the fact that earlier for anybody who's watching and didn't hear this earlier, Kelly basically likes I don't know what this looks like but a solo car to purchase our blueprints and without giving any sort of crazy income claims. Basically your income wise if you basically recoup that investment, right? Pretty much yeah, really close. Yeah. And that's basically been the last 30 days for you. Yeah, yep. And you're, I'm guessing from just how your account works and stuff. It's really been recent, like, it's really real. Have you ever tried going live just curious.

Kelly: Okay, so I went live one time for about 10 minutes.

Matt: I was just curious. I was just curious because I feel like the reason I was gonna ask that and we can talk more about it, but the reason I was gonna ask is just, you know, this whole journey of you know, I just I feel like you've got a very inspiring story, a one that's filled with confidence. And bold risk taking. And a lot of times, Dave, and I talk often with people on things like decades in a day or in the blueprints or at masterminds, for instance, right. Like, we talked so much about how people in universities and people in schools are filled with people who have never done with their teaching. So it's like, I'm not a perfect teacher. I get that. Like I you know, I did take teaching. I'm not I don't know, I don't have a degree in teaching. 

Matt: Right, right. But we just talked so much about how it's, it's such a difference maker to have somebody who's a teacher who is actually willing and committed to living it out and sort of doing it themselves and how that changes teaching. And I just felt like you know, if you get up in front of a classroom already and teach people every single day for a job it's like, saying like, you know, you're going to live. It would be easy, like super easy for you to know what I mean? But you've already sort of supercharged your account and your whole business is on fire. So congrats on that. And just as a final you know, for everybody who's listening I'm just because she's had a killer 30 days or whatever. I'm not trying to make any crazy income claims. I'm just saying Kelly's on fire. She's, you know, you'd be good to go look at her channel and tune in and watch what Kelly does. That's the best way to learn, I think. And for everybody who's here, and for everybody who is newer, they're trying something out, maybe they're going through the challenge. They're just, you know, figuring out who legendary is or what the 15 Day Challenge is or whatever. Like, what would you tell those people, probably something similar to what you would tell your students but what would you tell our audience to inspire them or give them a little bit of advice?

Kelly: And I just say, Make sure that the most important part is being consistent but also be consistent with your message and be authentic with it. You need it to be something that you can get across and continue to get across and just be yourself while you're doing it. You know, I? I think that's really important. The consistency part of it and you need to continue to learn it but put it into action. I've been really learning through reading some books. Vulnerability is not a weakness. It's not a weakness. It's actually how you move forward. And so putting yourself out there. It's scary at first and what's scary at first, it will help you get where you need to go. So

Matt: Yeah, what have you been reading or what have you been learning in the realm of anything interesting.

Kelly: Oh, Brene Brown, she's great. Um, Daring Greatly is what I'm currently reading and just in the first half of that book, I'm just wow, she's amazing. Um, I've also read audio but I read audiobooks. I listen to audiobooks while I'm getting ready in the morning, because that's like the time in my day where I can actually do it. So I'm getting ready and I listen to him in the mornings. And so you're a badass was another one. I really love that one. And I'm terrible about affirmations. But I've really started to get into doing daily affirmation multiple times a day. Actually, I write things down to keep myself where I want to be and know where I want to go. So super cool. Yeah. And of course Rich Dad Poor Dad.

Matt: Yeah, of course. On a note, I just downloaded Brene Brown's most recent book. I haven't got it sitting on Audible right now. And it's called Atlas of the heart and, but I've read or listened to everything by her. She completely changed.

Kelly: She's incredible.

Matt: He's really amazing. Yeah, she unpacks things and ideas and I'm like, Oh my gosh, like she's the reason I went to therapy for three years and like, and honestly, I credit. I first heard of her book called The Gifts of Imperfection. And I struggled with shame my whole life. And I read that book and I was like, Oh, wow, like there's a whole different side of this that I've never seen. I spent three years of therapy and healed from Wow, that didn't require anything. And then and, and sort of figured out who I was and developed emotional regulation skills and emotional intelligence to that whole process. And a lot of times people will ask me, you know, like, how did you get this job at legendary, like, What's your most valuable skill, right? Like, are you a coder? Are you a web designer? Are you a great marketer? And mostly, I think there's probably marketers out there better than me. But I think that the skill that I've learned and developed most is sort of the ability to emotionally regulate and also to be intelligent about emotions and what's going on in other people and in myself, and how to make solid decisions or contribute to decisions in a solid way. And it's a very underdeveloped skill, and I honestly have, so much in debt to Brene Brown for that.

Kelly: I mean, I have my nine, my nine year old is very, he has had a lot of emotional issues since he's lived with us for three years. And, man, I've learned a lot just about what you're talking about. Right? and just trying to teach him how to figure it out, how to be emotionally at a level where we can live a daily life, right, like where we can, where we can just even go school for a whole day without huge problems. So that's been quite an adventure for me and I do think that he has changed who I am. He's changed how I look at things in the world and how I empathize with people, and I want to help people do what I'm doing now. Like I. That's my goal. I want other people to see that kind of success and to not have to go to a stressful nine to five job and to, you know, not not be able to spend time with their kids when they want to spend time with their kids. Another big one my son is is a college baseball player, and I never missed games ever when he was growing up and now I miss them. And that kills me. I hate it because he plays in the middle of the day and I don't. I don't get to go see it. So that was another goal of mine was like man, I don't have to teach. I can go watch my kid play baseball like this would be great.

Matt:  Well cool. Let's this has been this has been really insightful and really, like amazing work. And I don't know if it is very rare these days. So like, I feel like finding somebody who's going to say something, say they're going to do something, follow through on it and see it succeed and so it's really cool. Thank you, Kelly for taking the time to come on the show and finding time in your day and stuff. I really appreciate it. This was a really cool episode.

Kelly: Thanks for having me. I appreciate that. It was great.

Matt:  See, Kelly, see? All right, guys. I'm gonna put up what I already did. It's building you online. Alright, so you can find Kelly on Tik Tok. You can find Kelly on Instagram. Building your online BUILDING While you are online, and I always tell people to give Kelly a follow teller founder on wakeup legendary and make sure to like her videos blow up the algorithm for and you know in a couple of weeks when we feature you on the show will do the same for you too. So go find her followers. watch her videos, watch her content. Look how she delivers it, get into the nuts and bolts of how she delivers the content. How did she start videos? What are the hooks she uses? How does she bring people in? Does she talk, you know, what does she talk about? What are some of the topics, get some ideas for your own business for your own content? We'll be back here tomorrow, same time, same place 10am Eastern, every single Monday through Friday with another awesome guest peace out everybody

Best Tips To Overcome Doubting Friends & Family


Below is the transcription for this episode:

Matt:  Hey what's happening everybody, happy Tuesday. I am guest hosting this morning for Dave. And we've got an awesome show lined up with a really cool guest. So I'm very excited to hear from him all the way from the UK and I think it's probably early afternoon for him but it's early for me 7am For me, but if you're newer and you're just tuning in for the first time, maybe you've never seen one of our episodes before, a couple quick things and then we'll dive into our guests for the day. First thing if you'd like to get a quick text message reminder, every time that we go live, you can text the the number on the screen here it's 813-296-8553 you send a text message, the text message, say WUL and I have my phone in my pocket, and lo and behold, I just got my text message for the day. Boom, there it is. And it just lets you know hey, we're alive. Come join us. And we don't sell through this text message platform. You're not going to get a bunch of messages throughout the day. You get one text message on Monday through Friday at 10am. Eastern every frickin day. And that's it. There's no other ulterior motives or anything like that. The funny part is we're actually charged based on how many messages we sent. So we don't even really want to send you more messages because we're going to go over our limit and then they're going to charge a bunch of money and it's just not worth it. So we're only going to send you one message a day. All right. And also if you want to get any merch you can hit B legendary dot shop right there. You can get legendary hats and shirts and gear and all kinds of cool stuff at lead at BeLegendary.shop so if everyone in the comments could give me a little hand clapping emoji or some sort of like party maybe like the streamers emoji or some sort of celebratory something. Let's bring on our guests for the day. All the way from the UK. Alex, what time is it over there?

Alex: It is six minutes puffs three in the afternoon. 

Matt: Alright, so we're you're I don't know where Birkenhead is. Where is that?

Alex: So it's literally just over the water from the famous city of Liverpool. And you know where the Beatles are from? Yeah, yeah. It's literally only about a five minute drive. So my accent probably sounds a little bit similar to sort of the Scottish accent as it's called. But no, I I say I'm from say so. Yeah, I'll come back.

Matt: Cool, right. All right. Yeah, you were throwing me off a little bit, but that makes sense. No, I got it. Alright, so brace any do your 22 Okay, so super young. Bring us into your world a little bit. Uh, how did you find Legendary? What got you looking for some sort of way to make money online? Or did you happen to stumble upon it or were you looking for it?

Alex: So I'd say I've been looking for a way to make money online for a few years now. And I've tried loads of stuff so I tried like the crypto I tried you know, invest into shares or tried Forex futures, even tried a little bit of real estate. And so I've been loving them for a few years. And after my last sort of one successful venture into cryptocurrency, I've still got some so to say but, you know, I started doing the futures and stuff and then I sort of got an advertisement on affiliate marketing. I'm asking now well, it wasn't Legendary it was with another company. And it got me really excited. You know, I don't know about webinars and I was like, sort of, I had my card ready to go. I was like, right, you know, get me signed up. I want to know more about affiliate marketing and so I stopped doing that and I told a few people what I was doing, and I was doing it out alongside were, so I was a process technician until just before Christmas. So I was doing it sort of after work on the weekend, but it wasn't really progressing as fast as I should. have been. And it was, you know, this sort of affiliate marketing training course it was with sort of, I'd say they're probably a bit of a competitor really won't mention them, but they specialize in organic Facebook groups, which I know a lot of affiliates still do with legendary. And at this time, I didn't want no one at work and none of my family to know what it was doing. And I had a mindset block. My confidence wasn't there. And you know, I had a lot of people at work on Facebook, so I didn't want to do it. But I think so. You know, one thing led to another. We are tasked to sell my business and sort of just talk a little bit of a back foot with it. And I started looking at YouTube and you know, I'm a soccer, football copywriting and, you know, a lot of other affiliates probably are and I just started doing different things and you know, with a shiny object syndrome sort of kicked in, and it was then that I stumbled across legendary. So obviously, a lot of YouTubers have got the big plaque in the background. And I was like, What is this plaque everyone's got. So I looked into it and then that's when I started promoting Legendary and did the 15 Day Challenge and the rest is sort of history. Awesome. I also I

Matt: Wanted to just say, you know, you might call it shiny object syndrome, but to be honest, at 22 years old, we should probably stop using that term. I think it's just called Curiosity. You know, just curiosity and like just feeling things out. It's sort of like when I visited when I've when I visited Italy and went to I think Florence and visited a few museums about Leonardo da Vinci and and the you know that in some of the museums they would say, nowadays, you know, Leonardo probably would have been diagnosed with ADHD or ADD, because of all of the different things and inventions that he came up with and never finished. You know, everything, everything that you walk into his museum and it's all these models and things from these crazy inventions that no one had ever thought of flying machines and all kinds of random crap that like he developed, you know, some of the blueprints for it. He got 70% of the way through and quit and just got bored and was like, Alright, I'm on to the next thing. And you know, nowadays, it's just interesting how people are like, you know, we sort of overdiagnosed things, you know, shiny object syndrome. It's fun, it's like a fun marketing term. You know, but I think sometimes, you know, with people, I just feel like I stopped using that term for myself because I was like, I am that kind of person. I'm not nearly as brilliant, not even remotely close or as brilliant as laid out. But, you know, I'm curious. I like to dabble and try things out for a little bit. And I find, you know, after trying 10 things, I kind of find one or two things that really stick but so, anyway, that was a little side tangent, but you know, just, you don't have to feel you have to feel guilty or shameful or something for starting something and then quitting. Dave has been on this big, big rant. I don't know if you've heard him talking about it lately about how, you know, just learning how to start something is a really valuable skill. And he's got little kids who are trying to teach them basically how to just start things. How do you start things and find something new and start it without knowing anything about it? 

Alex: I was just gonna say I sort of beat myself up about it, to be honest, you know, when you're, you know, you sort of take your foot off the gas a bit and I was sort of thinking about it to sort of raise it on, you know, to speak about it on the podcast, and I was thinking a good way to sort of look at it is, you know, if you look at your week's performance, and you might not have done as best as you had last week, you've just got to zoom out. It's like looking, say the footsie 100 or something, if you look at you know, the week, then you know, you might go down and next week you might be up but if you zoom out you are on the journey, and you've got to enjoy the journey like the man or the woman who enjoys the journey and the walk and will get further than the man or the woman who enjoys a destination. So yeah, you've got to out like that.

 

Matt:  Yeah, zoom out, get a little perspective, you know, not be so you know, I don't know how to see it, but just not so hyper obsessed with just today and right now and zoom out and see a little bit bigger. That's, I wish you know, I wish I could have done that a little bit more. Back in the day because I started when I was about 20. You know, 22 or whatever. And 10 years later, I you know, it's just 22 Feels like a different life. To me. It doesn't even feel like the same life. It's so long ago, and I'm 32 and most people were like, you know, middle aged like 60 years old. Or something or like to do like you're an infant, your baby, you know, and, and so I think that that helps give a little bit of perspective. I think, you know, beating ourselves up when we're young, like it's just I don't know what it is if it's nature or nurture. I don't know how we do that. But I would do that too. And, and feel like I should be you know lightyears further than where I was or whatever. So it's just kind of like, I don't know, I feel like at every age at 50 you're still able to reinvent yourself. And have 20 3040 good years, you know, like, I just think the game has changed a little bit in that arena. And I like that perspective. Just say just zoom out a little. That's a good therapy thing like just zooming out a little bit. Give yourself a little breathing room here.

Alex: And Hong Kong pretty much I think the hard thing for affiliates or as well like it's a sort of mindset block is you know, we have got an audience. And you know, when you take your foot off the gas as I said before, you sort of my thing you know my audience are waiting for the next video or the next batch of contents and you know, when you if you follow a routine, you've just got to think like, we'll be back and we'll be there again and you know, you've got to sort of lock right Well, I haven't give off but there's there's more to come and I think you've just gotta remind yourself and trust that you know you will return to it and it's something crops up. Just don't beat yourself up about it. Zoom out.

Matt:  You know, totally, totally what I'm so you get started in this training and you're it sparks even even I don't know if it's a competitor or what I don't there's so many different people out there that it doesn't really matter but you basically it sparks something in you right so what the per and and you know lots of people start our training and don't do anything and for some people was just the catalyst for them to try to look or find something online or for whatever reason, it just didn't stick and it was just like the it was just like this This got my wheels turning so that training did that for you. Right? It sort of got the wheels turning a little bit then you discover legendary and, and and you start what like what's your experience as you're going through the challenge? I'm curious what you thought about, you know, days one through 15 of the challenge and what that process was like. Was it meaningful to see some of the tech setup? Was it meaningful to have some of the mindset stuff? Was it everything combined? Like what was your What was your takeaway?

Alex: So I want to say first of all, the education is absolutely top notch with the course and you know, I do promote it very honestly when I'm promoting and you know, speaking to people in direct messaging and the rest of it, but on a personal note for me which you know, my affiliates might not the same story was because I went through this or the course I was looking for sort of the offset. My idea was I wanted to be able to send my audience or my followers to a community where I know they'd be nurtured and they'd be looked after properly, like, I couldn't imagine anything worse than, you know, promoting a product and then getting all these problems back. And that's the beauty about affiliate marketing is you don't have to handle customer complaints and all the rest of it, but you have to say you're still sort of liable if you send people down a route which you don't believe in yourself. So I knew as soon as all sat in the challenge like I was sort of sitting the challenge thinking of where I affiliate links because whilst I was ready to promote the course it's a cycle. When out when, you know, my experience with the challenge was you know, this is exactly where I want my audience to go and and know that, you know, they'd be receiving great training. So yeah, I did learn a lot from the challenge. But for me, it was just the confirmation that yeah, this is what I want to promote and this is a good community of people.

Matt:  Yeah, that makes sense. Yeah. And it's definitely not a it's definitely not a requirement that somebody, you know, be like, hey, I want to sign up as an affiliate for your company or whatever. Not at all. In fact, a very few people who come through our challenge, sign up as an affiliate probably. I don't know this for sure, but probably in the range of like less than 5% probably much less than that. I just don't want to call it something I'm not sure about but I know for the amount of people who purchased our challenge in a month, we do not have that many affiliates. Not even close. But yeah, I feel like finding something and that's usually how it goes right? They kind of learn the business model and they look around and they're trying to find something that they enjoy and feel good about. Right? The main thing is like, what you just said is I didn't want to like, you know, send people who follow me to just nothing or something that's bad or something that's that I don't believe in or feel good about. or something. And then you know, what typically happens over time. People sort of people sort of get laid, right? They start taking action like you if they start making a little bit of money like you have. They begin to understand the logistics of content creation and lead generation and the business sort of comes together. And then you know, what happens is they either keep going down that route, which is cool, or they start selling their own product or they start coaching or they start consulting. And they stick in the four business models, usually in our core four business models. And, but what they, what I find at least is that they typically sort of find their legs and find what fits them best and that process takes a little bit and during that process, and sometimes people will give me feedback or say about our company, you know, oh, I just felt lost after I got done with the challenge or Oh, I felt but the truth is, is that like really discovering somebody's entrepreneurial fit and discovering somebody's entrepreneurial drive and motivation and and what's going to really feed them takes off takes time. It takes energy it takes hearing different voices listening to audiobooks, listening to trainings like the the the thought process that somebody would purchase $7 Challenge $7 And somehow magically just poof, like, I'm suddenly a perfect entrepreneur and I've got my business all set up and I'm running a business I think that that's a little bit misguided, as good as our challenge is, it's $7 You know,

Alex: I struggle with that to be fair, because obviously, you know, sort of promoting the course to you know, my audience saying like, you know, how great it is and all the different things that they'll get on the course. And about people sort of say, the $7 seems a bit too, too small the price and questionable about the price for the amount of value that they get in the course. And I sort of have to say, Well, yeah, it is hard to believe but they trust me and then, you know, sort of back it up again and reiterate what they'll get. So, you know, $7 as well, in the UK, it's like five pounds, so it's even, it's even cheap. It sounds even cheaper in the UK. I'm like, yeah, it's only a fiver that's what we call by pounds like a fiver. So it's, you know, it is hard to sort of justify the price because it is over, over and over given and and yeah.

Matt: Yeah, I don't know I've even struggled. I've personally struggled with that before we've had conversations about raising the price. Maybe we will someday but I, you know, to me also, I feel like it's a quick explanation to somebody where, you know, it's just like, hey, look, we just want you to get a taste. It's really like, you walk into a restaurant and you get an appetizer, right and the main entree is our business blueprints and our main course, you know it is maybe like our affiliate marketing business blueprints or something like that. But the truth is, it is like for people, I think for people who just want to get a taste of what exactly is going on? How exactly would I build this business? How exactly are people without any product without any coaching or without any sort of physical or digital product of their own? How are they starting to make money? This is crazy. How does this freelance digital marketing thing work? And I think for seven bucks, it's, it's, it's a little bit crazy. I feel like sometimes that we get refunds, we don't get a lot of them, but I just think to myself, I'm like, Man, I can't imagine the amount of value and stuff that's inside of that course. Somebody can look at it and be like, Nope, that was not worth $7 You know, a little bit like, hey, like, have you seen the things that you bought for $7 in the last year like, it's insane. We should probably just raise the price because it flakes honestly, we should probably raise 10 bucks or something. So it's more in line. But I think it is real. I think that that is really what you said about you knowing the price being too low and this sounds like this. I feel like it almost sounds conceited or something but there is an element of this which you're kind of hitting on that. It can feel like too low of a price. Like it can feel like it's like the price and the value and whatever else doesn't match up or align. But I think it gives I think it gives room for people to try it out and get a taste and then also just see just just also just kind of see what other upsells are going to be available and and it sort of it honestly leads the mind to think oh, there's probably more for sale here. There's no way they're actually going to make a business out of selling something for $7. And anybody who has any business sense at all would be like, of course there's obviously going to be more things that they sell and offer like any good business. A T Shirt Company doesn't sell a single t-shirt, they probably sell 50 of them. And when you go checkout, they're gonna offer you upsells on their socks and on their hoodies. And, you know, that's how businesses run. But anyway, so through your journey I'm really curious about your journey of getting into content creation of producing some digital content because I actually I feel like your content itself Alex, it looks really good, like your content is well produced and you came on here feeling a little bit nervous, but that feels different to me than what I experienced in your videos because you're some of your editing and some of your cutting and stuff like that, like you do a really good job and I'm going to tell everybody who's watching right now, in just a couple of minutes. I'm gonna put his TikTok up so you can go watch his videos, but so just hang tight until we do that. But doing your stuff is so good. Like how have you just learned those skills by yourself? Was it just a lot of time working on it and do you do most of your editing in TikTok? 

Alex: So when you know we'll go back to the 50 and challenge that quick and when was going through the 50 and challenge you know the was your video actually, you know when you were saying the you know the recreations strategy and you know, pick the virality the viral videos and sort of recreate them and sort of, you've got to put your sort of personal spin on them and I say to everyone, you've got to be creative. And I think with my videos, I'm sort of still sort of trying to find a style so I enjoy the longer form videos more and more of like, how to and step by step. So the thing with my channel is I'm also showing people how to do other side hustles so I'm sort of keeping it open and keeping the options open to my audience and saying yeah, affiliate marketing is there and I do and, you know, recommend everyone to do affiliate marketing because, you know, there's so many benefits and I just say it's, for me, it was my personal choice. But I sort of say well, you can do this as well if it's not for you. And the problem with that is I probably don't have a lot of you know, it's not a majority affiliate marketing audience. So, for example, my most viral video, I think it's about 800,000 views. That's nothing to do with affiliate marketing and I sort of got that off tube and then sort of put a personal spin on it. I like to put tips in my content as well. So you know, given I do believe in given value, and I think once you give value and you're, you know, you build that audience and that trust element, then the money will look after itself. And I think a problem with a lot of affiliates coming into it. If I'm not it does definitely work and for all of you as you know, you can do this, but don't just basically show people sort of teach them as well and give that sort of how to elements, you know, it's all well and good. And I've tracked you can have a look on my page and you'll see I've sort of done a little bit of that as well. And there's nothing wrong with that. But you know, if you're teaching people then, you know, you're then you're gaining that trust element and you're building a tribe. 

 

Matt: That's really big. I hope everybody heard that that whole part about teaching people how to do something, giving little tips and tidbits and nuggets that is the one theme of content in short form video content that I've seen over and over and over again, goes viral. And it actually builds in some goodwill as people are watching your content. It's not just virality, it's engagement and then it's also just a feeling. You're conveying a feeling to somebody that hey, I'm gonna give you this for free. It's sort of like the Gary Vee thing. I'm gonna give you this for free and later on sometime down the road. I'm going to ask you to click a link or to purchase something or to enter your name and email address but first, give me a few tips. Right. And the way I always explain this is we do this thing called a decade and a day and when somebody buys our Blueprints, they can go and come live with us for seven hours on a Friday. And the way that I explain it is basically you know, starting somebody out with a quick hitting hook right bringing them in with a really powerful hook something to grab their attention. Whoa, wow. Okay, interesting. You know, I'm going to show you how that's a great start to a video. I'm going to show you how to do it and then you give them whatever you're going to show them how to do right. Now, if I was going to do something with dog training or if let's say I'm a dog trainer, I would say here's how to then I'm going to insert some sort of really emotional topic, right? Like, you could say, if your dog screams at the mailman every time he comes, right every time he shows up at your front gate. Well here's how to get your dog to stop doing that as soon as today. Right and then and then you and then you cut the video and you go to you know you and your dog out in the front yard and here's sort of what you do. But starting out with these How To videos. The first thing that it does is if you start the video with that, the very first thing that it does is going to get you the right audience. And some people have debated me on this. I completely disagree and we've got years of history now to show that they're wrong. But the reason that you should start with something like that is because the people who are then going to watch that are people who are interested in it, they're going to get a little bit of a learning lesson from that. If they're not interested in learning how to train their dog to stop barking at the mailman. They're gonna keep scrolling cat owners, they're gonna be like, I don't care. I don't have a dog. So they're immediately going to be on and the algorithms are going to start really sorting out right like who's who's in this dog training sort of interest level, right? And then you give them a little bit of Alright, now let me show you step one, step two, step three, and then you gotta be very specific at the end. You've got to say something like, Hey, there's a little Follow button right here and I've got a lot more tips. Coming your way for free. Right? They start following you and then you know a portion of that following will start tapping a link in your bio, and then a portion of those people will purchase whatever you're going to sell them or recommend to them right. So I think that style on that thing is really solid. Do you do most of your editing in TikTok?

Alex: Don't know, I? At first what it was doing first was using an app called PowerDirector 365. And that's just basically it's a separate app and you know, it's quite easy to use. So I was using that. And I was fine. I was dropping a little bit of quality on the upload. So then I branched out to Adobe's Premiere Pro and started learning how to do that. But that's another sort of entity like that's another skill yet. You have to learn and eventually probably want to outsource that to be honest and sort of my sort of my videos and then sort of employ someone to say like, can you edit it and sort of familiarize themselves with my style of editing sort of thing. But I've started to learn the Premiere Pro, and you can edit and export that really well into TikTok and there's a lot of good easier photos on YouTubes around and I've recently purchased a you know, like a better camera rather than an iPhone. And so that's starting to show I'm still working it out and that's another thing you've got to do. You've got to learn some sort of thing so you know, you don't need a camera but you don't you don't need the best software. You can do it all in house. But I just thought you know what, I want to have a bit of fun with the medicine even though it does take a little bit of time. 

Matt:  What it was about the editing, it was about the editing stuff. And I feel like what came to mind as you were saying that too for me was when you start editing videos, right so for instance, you might take a training course like Legendary or something right? And you might start, you might begin the process of learning how to create these types of videos or create Jump Cut style videos. Then from there, and you can probably validate this but my guess is from that point of sort of learning the high level strategy and realizing oh my gosh, like there's there's content creators out there who are affiliate marketers, course creators, things like that. We're making so much money on the internet from TikTok and YouTube and things like this. That once you started creating that content, my guess is you probably spent a lot of time on YouTube and researching and watching different instructional videos on how specifically to do a little cut in your video or how to, you know, hyper zoom and you probably watched a bunch of other people's content who does that too, right? Yeah, exactly. Yeah. And the reason for that is because Sorry, sorry to cut you off. I'll just finish my thoughts here. The reason for that is because entrepreneurship is just about being an engineer. It's about being a problem solving engineer who you figure out, Okay, I've got to figure out some way for me to be on this screen. And for this piece of content, be really engaging and capture people's attention. And now I've got to figure this out, and you start you know, you start learning how to Google and YouTube certain things to find what you need. And then you suddenly put together this video and the TikTok app, and you're like, alright, this looks cool. Like most posts, let's see what happens. And in your case, you get hundreds of 1000s of views. That's crazy.

Alex: Yeah. And I think, just off the buckle of you know, problem solving like this sort of industry and you know, getting into Marketing and Entrepreneurship, you comment against problems every day you know, like you may you know, the old saying, learn something new every day. Well, you know, you learn something new every five minutes and say when you're sitting at your desk, or wherever you are, keep coming up against problems, and it's so easy when you come up against a problem. You know, you've tried to fix it about three or four times and you still can't get your head round. I was doing something yesterday and I just couldn't get my head round. So it just ended up you know, walking away taking a few minutes. And so it's easy for me to come back and say, Oh, well, I'll do something else. Now. I'll do another part of the business which you have to cater to, you know, you've got to sort of have that resilience to just keep trying to solve this problem and, you know, use your resources use the forum and there's always people to ask and on the Facebook groups and that sort of things, and sometimes it might just say, you know, like I say put it on Facebook, you know, message someone you know, in the industry and we'll just give you a hand and you know, the thing about legendary is everyone is happy to help and if you're really struggling and you can't solve it on your own, you know, just just ask someone and I'm sure to find the answer.

Matt: Yes, yes. Yes. It was such a positive outlook on this whole journey, right. I mean, we've had, we've had so many people who purchased our products. And I've just seen this over the years not just that legendary who they'll come on, or though they'll come into the community and just, you know, I couldn't get any answers. Oh, I couldn't get a hold of this person or whatever. Right. But the truth of a lot of times and sometimes short, maybe they couldn't get a hold of somebody, but the truth in a lot of these cases, and what happens is that people buy something, and they have this sort of pessimistic or victim mentality, right? And so they're looking for ways in which they can be a victim in life or in business. And so they, they sort of create an atmosphere for themselves, where they're, they're more likely to be a victim or they're more likely to feel like a victim. So, you know, maybe they you know, let's say that you're my advisor, right? You're my business plan, advisor and I'm feeling this way. So when I want to reach out to you, I only send you one email, right. And I don't follow up at all. I haven't sent you another email for a couple of days, like hey, just just wanted to check. Do you have any? Did you get my first email, right? I only sent that one email and I didn't get a response. I don't hear back or you missed the email or something. Right. And I go and I feel like Oh, see, I didn't get the support I needed. I didn't know, and that's sort of a really good principle 10 years ago from a book called The Four Hour Workweek. And what he said is an entrepreneur bends the world to their liking, not the other way around. Right. You have to and I've said this to so many people that legendary people have purchased our challenge and immediately, you know, almost every single one of them will write back to me and say, I hadn't thought of it like that. That makes sense. And then they keep going, right? But when you understand that the world is in flux, things are moving and shifting. There are people whose minds can be changed. Facebook deactivates your ad account. Well, there's some human who wrote the code that deactivated your account. they can look back at it and fix your account even if they say it's final, I've had so many people write to me and say, well, they said it's final and nothing can be done. And I said keep pushing them, nothing's final in life. Nothing Yeah. Right. Like nothing's final. There's people who have been on death row who were you know, basically, they were sentenced to the death penalty who then eventually got out. Like nothing in life is final. There's always a way. And I think with that level, that's my takeaway from you. And your attitude today is like you gotta figure it out. 

Alex: Somehow you can figure it out. And I think when you know, we're starting off we don't have this mindset and we're not always trying to, you know, when we come up against a problem, it is easy to sort of go and grab a biscuit or something like that and just walk away and you know, forget about it, but you've got to, you know, your brain sort of doesn't like to be uncomfortable. And when you start off when you set up a business, it can be hard. And you can put yourself through a little bit of stress sometimes and you know, your brain might recognize that and say, Well, I don't want to get into that stress. So I'll walk away and that's the easy option, but like we should be saying you've got to just keep battling through it and you know, when you do eventually find a solution and you know the answer to what you've been trying to solve. You know, there is a real sense of joy in it and you know, that's a lot about the journey is that you get a real job satisfaction on getting stuff done. It's like when I worked in my old job, it'd be right as a process technician, so I'll just be my job to keep the machines running. And you have every answer in front of you. So you know, you don't have to press these buttons and occasionally do something else. And, you know, it's probably my brain sort of still getting used to the new problem solver. And the engineering as you said before. 

Matt: Absolutely. It takes a little bit of time, but it's a learned skill and you become really good at solving problems. What um, what uh, what for somebody who's, I'll let you have the last word today for somebody who's out there who's just got started. And they're sort of in that discovery mode that you were in when you were just sort of learning and figuring out this whole business model and how do I start this? What encouragement would you give to those people who are watching today and what would you say?

Alex: I'd say trust the process. Believe in the process, it does work. And off the back was saying before, don't sort of don't give into the shiny object. syndrome and don't you know, look for other other things to do, you know, trust the process, follow the program, you know, whether you're just starting off on the challenge or you know, you've bought the blueprints, it does work and just believe in, you know, as hard as it can get and, you know, it might take a few weeks or even a few months you know, everyone's different but you will get there. And you know, as soon as you start seeing results, then that's the ignition to keep on going and believe in yourself. 

Matt: Totally. I love it. Alex, thank you so much for everything today. And if you want to reach out to us you can hit me up via email, you can hit Dave or Roxy or whoever. Thank you for coming on. Thanks for taking the time. I'll put up your TikTok here and I'll let people give me a follow and find you on TikTok.

Alright guys, here's his TikTok. It's @digitalprofiting you can find him on TikTok or give him a follow, let him know you saw him on the show and hit like on his videos. If you see him pop up, give him some love. And someday, you know if you're on this show, and we're sharing your Tiktok you know he and everybody else here will do the same for you. So outside of that, if you would like to be featured on the show, there's a form you can fill out. It's legendary marketer.com/slash featured. And the reason that we're doing that is mostly just because there's a lot of people who come in our community. 1000s of people every single month 1000s and 1000s of people purchase our challenge training and there's no way to keep up with these people. There's no way I don't have any clue what most of you are doing on a day to day basis and your business or the results that you guys are producing. So we would love to hear from you. First of all, we'd love to hear what you're up to. We'd love to hear how the training has impacted you and if it makes sense. We'd love to feature you on the show. It's legendary marketer.com/featured It's gonna take you to a Google form. And it'll have a few questions. It's nothing crazy. It'll only take a few minutes. All right, guys. We're out of here for Tuesday, April 26. We'll be back here tomorrow. I'll be back here at 10am Eastern Time, same place. See you guys.

What To Do After Your Video Goes Viral

Below is the transcription for this episode:

Dave: Y'all better have your shades on this week because I'm telling you it's gonna be a bright week. It's gonna be a bright week. And it's a bright future here online. If you ain't here excited, if you ain't looking forward to the future about what's possible. Just go on ahead and do a little exercise there and check your pulse. Just make sure you're alive. Alright, my friends welcome to another week of Wake Up Legendary. Once again, you know we're here doing our thing back in the saddle. This morning we're going to be talking to an electrician who has piled up 144,000 followers on TikTok. Let's find out about my friend's. Mark, welcome to the show my brother. 

Mark: Dave thanks for having me back. It's an honor.

Dave: Hey, man, how have you been?

Mark: I've been great. I've been lightened up here on social media and flying with affiliate marketing. Can I say it's been a lot of fun?

Dave: Is this something that you ever imagined that you would be doing? I mean, is this something that you could see yourself doing a couple of years ago or even when did you get started? Give us a quick refresher for those who haven't heard the short version of your story?

Mark: Yeah, absolutely. Like I got started last summer. Like I said, I just started. I saw some other affiliate marketers on Tik Tok and I thought this is something that I can possibly get into, that I might be good at. I never saw myself doing anything like this before. And I said, You know what, I know I can do this. I wanted to prove it to myself. And I just went ahead and jumped in and spoke to my wife about it. She was a little skeptical at first. Like I said, she's not now, she's totally on board and so are a few other people in my family. Now they're, they're starting to open up their eyes and look at what Mark's doing. So it's, it's a good feeling and I'm really happy to be doing it and I'm going to continue on.

Dave: What do you mean other people are in your family or are you getting curious What are you talking about your kids are you talking about? Your friends are?

Mark: More immediate family like I know my mother and father this wasn't something that I they weren't really let's just say they didn't express their approval. They didn't think that this would be, they thought this was kind of an online scam at first, like most people there they were very skeptical. So then once they started seeing the success from the popularity and then me having a good time really like they see that I've been really enjoying myself. They're really starting to buy into it now.

Dave: Yeah. And are they now happy for you that you're home more and do they see the value in that and obviously you value your parents opinion, even though you're you're, you're a grown man. So do I respect that? Because I mean, we can count on one hand in our life, people who really are going to tell us the truth without ulterior motives. And usually mom and dad or or what? Oh, absolutely. You know, their alternative motives. is simply to keep us safe, you know? So sometimes they overreach right? But, but now did they see in what has been what is the vibe amongst your family now that marks home, more marks? Working from that has to be very different from an electrician lifestyle where you're gone all the time.

Mark: I'm still doing the electrician lifestyle. I'm still putting in 40 to 60 hours a week and like I said before, I'm not planning on quitting my job I still enjoy my job. This is just something to do a little extra to keep like just to occupy my time. This is more of it's not just a hobby like this is a business like we always say don't treat it as a hobby, treat it as a business. I do treat it as a business. But this is a second stream of income. That's actually more than a second stream of income is quite a few streams of income now, which is really nice. And thankfully, Legendary has given me the opportunity to learn those extra skills and I knew these extra streams of income. 

Dave: Yeah. So how do you work the business part time like you're doing and you made sure to mention that you're not treating it like a hobby. You really have to. I would think that you have to be pretty on top of your time management. Is that right? Or do you not? You have to be super militant with your time to walk us through it. Because pretty much everybody starts like that and some want to quit their jobs, some don't. But the bottom line is pretty much everybody is managing operating this business on the side with a full time job at first. That's why I'm asking.

Mark: Well thankfully we can all do this business from our phones and that's the thing by having your phone attached to your hip at all times. It's kind of right there. And as long as you have some spare time there, well, let's say on your lunch at work or before work or on your breaks, you know, you can make sure you can manage those things that you have to do by responding to comments or getting out some content or responding to some emails. But what I did here that gave me some success is I started a second tick tock channel and I kind of separated it from my other one meaning I was usually doing all of my posts, afternoon space and about an hour apart. And I said I'm going to treat this one completely opposite. I'm going to post all these ones here in the morning. And I created a second TikTok account within a month. It just blew up. And what I mean by blew up is I was putting in eight to 10 hour days. I was just having this conversation with Matt off where we were quarantined over the holidays and I still remember it was the day after Christmas and I think I got about 25,000 followers overnight. Then the next night about another 10 another 10 and another 10 And it just had 100,000 followers within a week. And I was just going insane. I felt like I had to hire social media people right there just to respond to all of my comments and texts and emails and it was a really good feeling. But I gotta go in and and but like right now how do I separate my time? It's just when I get home from my workday. I tried to put in a couple hours each day. And that's just creating creative content and just being there and giving value to people and responding to messages. Just making sure that they can trust you. That's kind of the main thing that I do. And then throughout the night Obviously there's going to be comments and emails and and here and there. I'll tap into those and just get back on top of those emails and respond as well.

Dave:  Yeah, no, I think you guys are responding to a lot more messages in emails. that I AM. I mean, that's for sure. Because, you know, there's a thing where all of you guys feel like you need to respond to every comment. Do you feel like that anymore? Mark, I mean that it's not even real listed. So I wanted to talk about that a little bit. Because I've heard a lot of people talk about what I want from zero and I have nothing to do. I'm kind of looking around at the tumbleweeds blowing across my virtual streets to all of a sudden I have a video go viral, and I'm trying you know, and I'm trying to respond to every comment and I'm trying to respond to every DM and kind of all this and I talked about about a week or two ago the idea of taking or the strategy of taking those comments, taking that momentum and turning them into new content to move forward and to give people calls to action to come and join live trainings or to I mean most importantly, go and get my free gift so I can get your email address because going viral and having 1000s of comments and 1000s of messages doesn't really mean anything unless I can a you know, forget them into my sales funnel. You know, I gotta get them into my sales funnel. You know, I can chat people up and of course send them directly to a checkout link in but the idea of affiliate marketing, at least back back in the day was that it was super passive. Well now, a lot of affiliate marketers are becoming influencers in a sense, like yourself where you've got a large following, and now you're getting a lot of comments and emails. And the question is with somebody like yourself, this is why I'm asking it. If time management is so important. How do you determine if it's important to focus on answering comments and messages or whether it's important to create new content?

Mark: Well, it's definitely more important than I would say to create new content. Because Tik Tok, not everybody on TikTok like, I have 144,000 followers on one account and that doesn't mean I have 144,000 Customers like it's nowhere close to that. You're going to find a real group of customers. I feel they're going to be on other social media platforms like Instagram or Facebook possibly. But you have to kind of look at, first of all, Judge, look at who's sending you those comments where they're coming from. And you just kind of have to use your common sense and think to yourself like is this gonna be somebody that's going to be a possible customer for me?

Dave:  When you can't prejudge I mean, I talked about that with our you know, I've been training sales teams for a long time and we can never prejudge anybody so

Mark: No, but I mean, like let's say you, let's say you have some like child that sends you a message that someone wants to start something and he's got little anime all over his stuff. And you can tell that he's just a little child like I don't, I don't really focus too much on that.

Dave: I get a lot of messages from people who have tried to check out and then can't because they're in a block country. And to be honest, I don't even respond to those messages. And I'm just being honest with everybody here because of my time management. I'm sad and sorry that somebody who's in a block country can't can't buy from us, but it's gonna take me five to 10 minutes to explain that text if sometimes I don't have that. So I guess also, what I'm asking is, if you want to do your best at the beginning. You want to treat every person like they are potentially going to be your best customer. Right? And so if somebody has a video that goes viral, you know, what are the one or two things that they should think about? Or remember, you know, because when that happens, it's just like all my dopamine, all my endorphins, kind of, you know, shoot through the roof. And then what I hear a lot of times is the next day people are overwhelmed, because of all the comments and messages and then feeling so that's why I'm asking it's not that people shouldn't be overwhelmed, but if you have a video that goes viral, and all of a sudden you have an account that starts taking off, there's gonna be a lot of excitement around that mark. What are one or two things that we should remember is to kind of stay focused on if that happens. If and when that happens. Oh, stay focused.

Mark: You need to keep going like don't just think that that's going to be the one that's going to set you up you need to continue you need to keep on and keep putting out more content. Be consistent. I know everybody says that you're on a week of Legendary, be consistent. That's the number one thing and again, just providing value, right? The people that you're going to want to deal with are going to be the people you'll know from the questions that they're asking. Like, if somebody's just sending me messages that are like Teach me or show me or I'm in love, you want to focus on the ones that are asking serious questions, the ones that are really going to commit their time and stand up for you. You know, like, you want to make sure somebody's going to stay on board with you and focus and finish the challenge like I said here before. like there's so many people here that come through and they'll purchase the challenge and they just won't start and they'll forget about it. You want the people that are going to stay committed and you want the people that are going to stick with it for the long haul. And then like I said, you can just tell that by it's just a little experience. You'll see as you get down the road like with new affiliate marketers, you'll tell by the comments that people are asking. 

Dave: Yeah, you start to get the feel of it, you start to get the hang of who's serious and what are buyer questions, you know, what are buying questions and this is something that we all you know, can and should pay attention to, especially since so many of us are having one on one chats is one of those buyer signals, you know, what are those buyer signs? I mean, usually people will have a similar question every time they, you know, like the same question keeps popping up and one of my if I could, if I could offer you guys something that could potentially save you so much time and make you so much money. It's trying to identify those questions, you know, try to identify those common questions that are getting asked for you and instead of typing it out, and I'm talking to everybody here because this is something that's been happening for 10 years and or 12 years, in various forms. It's just TikTok right now is a place where you can go viral and experience a lot of momentum but but you know, these people who are messaging you on tick tock, there's going to be common questions that they have, and there's going to be ways that everybody can cut down on their time by finding those resources and instead of answering every single question typing the text out, you can begin to use tools and resources and I learned this in network marketing. When I first got started. I learned how to market and how to use tools, because instead of doing the presentations myself, and then once I started to become a little bit more successful in other ventures that I did that had affiliates and stuff I realized and that even had customers mark that the more they got to figure it out. The more questions they gotta ask the more if they feel unclear, then that's probably why I'm not selling a lot. So as an affiliate, there are probably three to five common questions that you're getting a lot. And there's other ways that you can speed up your time by using tools to do the explaining. What do I mean by tools, a video, just a simple video, a two minute video that you have recently that you recorded? That answered the question or a two minute video from somebody else in the community that answers the question right or in now all of a sudden when somebody has a question, instead of responding to everything I have, I have a notepad of links that I can tap into and I can send those in. I'll tell you, you guys want to stay, you want to stick out as an affiliate and ultimately that is one of the number one things that we're trying to do if I'm selling a similar product as other people. I want to stand out somehow. And that interaction if somebody has a positive and informative interaction with me, you know, I got so much better of a chance to earn their business and now all of a sudden, I also saved a bunch of time by just creating some simple tools, aka just videos, you know, and but I call those tools, use your tools and I tell this to our business plan advisors all the time and use your tools. Stop trying to explain everything. Stop trying to, you know, write long emails and do all this. Use your tools. And if there's not a tool, AKA a video that answers this question, then tell me and I'll make one.

Mark: Absolutely, that's what it's all about like and not only that, but getting people in like a Facebook group. Again, another tool that's exactly what you want to do, but because it gives them a little bit more of an explanation, so they're not lost because a lot of the people that one of the number one questions I'll get and I'm sure everybody's gonna get it is where do I get started? And for the common person, like obviously there's the link in the bio but nine times out of 10 people don't know that.

Dave: If I was talking I would not talk about my link in the bio. I would see the training video that changed everything for me. Yep. You see how and I'm just talking about the sales video. Because there is training and eye opening material in that sales video. I just also happen to give them a call to action to get started in the challenge at the end. I would start with my content, all of you. Stop talking about the link in your bio and start talking about the training video that changed your life and become the hunted rather than the hunter seeing the hunters directing traffic. He's trying to chase people down. Please click my link in my bio. The hunted knows how to seed these little things that they want so badly. And when all of you stop, stop start learning how to become less obvious. My wife had to teach me this. Mark. I just come up to her and think that I would like your wife to have nice tea, honey. And I said why don't you want to get with me? She said, Well, how to be a little bit more subtle Dave, don't always come at me like leaving a little mystery. Leave a little curiosity. Half of you are going to get laid more in your marriages because you're going to learn how to become a better marketer. Your general happiness is going to become better because you're going to learn how to communicate better with our, our, our just human beings. Totally nothing but facts mom and dad and you know it's true.

Mark: Absolutely. I just want to say I watched one of your Wake Ups from last week and I think you know exactly what I'm getting to right now. And it was beautiful. It was one where you came on here by yourself and it was fantastic because I'm sure just like a lot of other affiliates I'm I get targeted from those people too. And it was just really refreshing to hear from you. Give your two cents on that topic.

Dave:  I mean, look, you know, the main problem is our Facebook group. That's the main problem. And you know it's been a necessary evil. Yes, but I'm just getting tired of it. I'm getting tired. of it. You know, we have nowhere respect for our community, no respect for the work that we put in to build this community. They just want to show up in private. I called Nate out what a sack he is, you know, he was direct messaging and prospecting somebody right on the call. I mean, and we got these guys and gals all over the place, you know people who you see on TikTok. They got a better way. They know a better way they want to know, they're sad and sorry, because they didn't listen to what we were teaching. Go out and apply it. So instead they joined some biz op where there's no product you just gotta, you gotta buy in. And that's how the next person earns a commission and then you there's no product there's no product at all. You know, there's no, I mean, it's not even so it's not really done for you, but I know what you mean. That's what they promise. Nothing's done for you, folks. You either learn the skills or you suffer and you suck. And that's just there's a lot of people that don't want to hear that. Why is your content not going more viral? Because it sucks to get better, right? Oh my god, Dave. You're just an asshole. No, I'm just a truth speaker, because I don't care anymore. I don't know if half the audience on this leaves and says Well, I'm not buying from them and whatever. I'm really sorry if that was somebody that affiliates here, but personally, if they're going to leave because of the truth, then they're just going to cause problems down the road anyway, so we might as well get them out. I'd rather speak truth in what I'm finding is I've been fairly reserved over the last couple of years Tuesday, I was I was, you know, I was a little off my rocker. I can get like that all the time. Like, it was really, I gotta, I gotta hold myself back, you know? But because I get excited and passionate but look, I mean, here's the facts. And you know, this hard work equals success. If nothing's going to just get handed to, nothing's going to just fall out of the sky. It's hard work. That's how you built your electrician career. This is how you're gonna build this career mark, you know, that and I would much rather hear that personally, this is going to suck for the first 30 days. Okay, so, so just hunker down and get ready for it because it's going to suck you're not going to know what you're doing. You're gonna feel like the new guy, new gal, and you're gonna want to quit. So get through that to get a couple of wins where you know, like the viral video or, for me, wins. We're just generating leads or, you know, I mean, I've always figured out a way to get some excitement from a few small wins that I got. So figure out. How do you get excited about something? Stop looking at me. I'm speaking to you newbies who are in that 30 Day phase. Stop looking at every little thing as a sign of why you can't do this. It's just a challenge that all of us have. Start expecting those challenges. know they're going to come and just get ready to hunker down around them because there's no way around. The difficult stuff to get to success. You got to go through it. Gotta go through it. People can see right through bullshit. So don't be bullshitting people like yourself and people people will see the honesty and people will see that people will see that you're putting in the hard work and people will want to contribute like people want to do that. So Mark, the bald affiliate is your tick tock and I like that because this is a great example of a body body image or something that a lot of times people don't talk about. They're like, they're like, you know, they try to it's a thing that that like for me my addiction in my history of my past was something that I was like I didn't ever want to I didn't ever want to talk about but it gave me a certain element of uniqueness in by you say Mark the bald affiliate in calling yourself out some what do they call it self to do something humor so deprecating humor? Yes. I mean, obviously, it wasn't hard for you to come up with that name. But no, I mean, I just think it's brilliant. You know what I mean? How did you come up with it and what advice do you have for other people who are not so easily embracing themselves, if you will, in integrating their personality and themselves into their brand like you clearly are? 

Mark: You have to be able to laugh at yourself. Okay, so when I first started doing affiliate marketing, I started going live. And I noticed a lot of my live customers, a lot of my live clients, they started taking some shots, you know, like bald guy or looks a little bright over there. Where's the sunglasses now? Just things like that. So I just started going with it and it it kind of worked. And it's kind of a lot of people will remember those little things like hey, that's the bald guy. Like I said before, like months ago, I like I'm pretty easy to remember like I'm a bald guy that has the beard so I there was a guy at the gas station that hey, you're that bald guy on Tik Tok that's making money like wow, and if I wasn't bald probably I wouldn't have been easily recognizable, but it's just that thing that has people that just sticks in their mind and mobile clicks or when they see on social media. It's like oh, there's that guy again. Like I remember that guy. Like everybody has some certain little niche to them that that that people.

Dave: Stick your schtick. That's it? Yes. Like, like, I think that's like a northern thing. But it's like, Hey, what's your stick? What's your stick? It's like, it's like everybody's got a stick. You know? You're the bald guy. And I love that. I love that because you're so clearly bald, and you're just set you're using that like, call me the bowl guy, whatever you got to do to remember, right? You're using every possible thing to your advantage. And I just love that right? Because number one, when we start to laugh at ourselves, life becomes a little lighter and easier. And also it is such a great marketing tool. I mean, it's sort of like the drug addiction in high school dropout and construction story that I tell. It's vivid, and people remember me for it. That was what I used. You're using your baldness and also your story, right being an electrician all that my question to you is, what do you have at your disposal that you can use that you are letting sit on the table? I mean that you're just let's just there that's a game changer and in Mark usually what I find is it's something that you want to do you want to say you but it's you haven't done it yet. That's what it was for me when I wanted to be more honest with my story. And then I finally did. And I got lots of good feedback. My question to you is what is the thing that you've been thinking about doing? That makes you a little uncomfortable? So you haven't done it yet? But you know, you know, you know it can be helpful. And it's just a question to marinate right? It's a question for everybody to think about. Be honest about what I am not doing because it's uncomfortable. Because I think it's too big of a goal for me. Whatever it is, you know what I mean? I'm asking everybody out of inspiration from your example of the mark the bald affiliate and I mean, there's so many people I think that that that have something that's scary or they're not sure about or makes them uncomfortable and oftentimes that's the very thing that is going to just really make a big difference in your in your messaging or in your story. I mean, the difference between you being the bald affiliate, and just marking the affiliate, it's, it literally is night and day, that one addition, so just think about that for all of you who are listening. How can you it's really about standing out, you know, it's really about instead of being forgettable, being unforgettable, right? I want to say things I want to say things in my marketing, they might video that touch right so on that pain point that they actually think about what I said, laying in bed at night, and they know how to find me again, because I either opt into my email list or I said something or there was an identifying mark that helped them find me again, because a lot of times people will hear something and then later like it and not know how to find you again. That's why it's so important to get the email address out of the way and not talk about the Lincoln bio because anybody can look up and see your Lincoln bio look up and see it. But if you talk about the special, powerful 22 minute sales video or training video that changed your life salesmen Call it whatever you want video that changed, your life changed. Now all of a sudden, you know, we're getting people further into the process and I just think that a lot of things that you're doing whether you know them or not a really brilliant and it's no wonder that you've you've you know, you've you've blown up and then you've been able to to manage that and run with that. So congratulations, man.

Mark: Thanks, David. Like I said last time I was making a spot on my wall. I can see my clock back there. I just got that in the mail just today. So I just opened that up. So there's a lot of time to call. So thankfully and then hopefully I'll make another slot on the wall for another one coming up. 

Dave: All right, well tell the family that I said hello now that I've learned a little bit about a mom and dad of court and have a fantastic day. Maybe we'll do round three here soon. 

Mark: Okay sounds great, I look forward to it. Thanks again.

Dave: All right, Mark. Hey, buddy. All right, you guys in gals and everybody can check out mark and follow him on TikTok at as we've been saying. Mark the bald affiliate mark the bald affiliate. My friends, have a fantastic Monday. We'll see you back here for another episode tomorrow. Make sure that you text WUL to the number on the screen 813-296-8553 So you can get a little text message reminder whenever we go live. If you want any slag, you can go to be Legendary dot shop and if you'd like to be featured on the show, maybe you're somebody who's gone off into coaching or courses or events or something that we're not able to track you so well. Fill out our featured form and we'd love to feature you on the Wake Up Legendary. So show that legendarymarketer.com forward slash featured. You can fill that out, and I'd love to interview you or my friend. We'll talk to you later. We'll see you tomorrow. Have a great day. Get out of here.

One Lesson Facebook Won’t Tell You

Below is the transcription for this episode:

 

Dave: Good morning my friends this is Dave Sharpe, Welcome to Wake up Legendary.  This morning we have an incredible example of what's possible. I'm going to welcome him right away to the show. Because I'm excited to jump right in. Steve, welcome to the show my brother.

 

Steven: Hey, what's up, Dave? Thank you.

 

Dave: You're welcome. You welcome thank you for being such a incredible student and now the student has become the teacher. Isn't that? Isn't that weird how that works? It's just exactly I told you it was going to work and and look at you now you were at our mastermind in attendance back in whatever whenever it was, when was that December of 2010 number? Yeah. Okay. And you're going to be actually speaking in teaching. This next mastermind here coming up in just about a month. How does does that even feel real to you?

 

Steven: You know, is is no, no, it really doesn't. Back in December actually. Funny story. I don't think you knew this. But I was sitting in the back of the room. I was one of the most quiet people at the event. And I turned to my wife at one point. And I said, I love this event. I'm going to speak at this event. I thought that you guys only did it once a year in December. So I thought, You know what, next December that's my goal. I'm going to speak at this event. Wasn't until this time and may, someone in our community said hey, you go into that main mastermind for legendary, and I didn't even know it existed. And this was before you guys even asked, Hey, speak at the event. I was like, oh my god, it's all happening even faster than I could have imagined. And, yes, it's unbelievable.

 

Dave: That that's the great example. That's a great example of setting goals, in shortchanging yourself. And I always say that that's why I'm not entirely sure that goal setting is really that imperative or important. Sometimes ignorant action is Yeah, because I don't even know what I want. When I'm getting started. I didn't even I don't even know what the hell is possible. What I need to do is I need to take as much ignorant action and what that means is it's almost ignorance on fire. You know, it's, it's like the less you know, sometimes the more just, you know, it's kind of like ignorance is bliss, like in life, you know, like, you're just kind of, you know, people say that about people who are just kind of living their life as if they are unaware that anybody else is even there and almost it's almost true that if you can somehow do that at the beginning. You have a you have an advantage to the person who's overthinking every damn thing. What was it like for you?

 

Steven: Yeah, no, that's that's exactly what I did. You know? What? I went into this in December. And, you know, we had that exercise at the end where I broke the board and said job through it. I, after I did that, I left that event. And I said that's it. I'm I'm leaving my job. I didn't know how I was going to pay the bills. I didn't know anything. I just said enough is enough. I said this is Plan A. I had no plan B all I had was a cell phone and a camera and I told myself what my wife seven months pregnant and it's this or homelessness, and that's it. Nothing else. I committed to this and it's every single time in my life that I have committed to doing something with no plan B burning all the books and as you said just taking ignorant action. It's always worked out successfully. Every single time when we moved to Hawaii. I took ignorant action. We had no job no plan. We just moved there and wanted to live there. Live there three and a half years successfully joined the military. surprised everybody with that ignorant action successful burn those boats, you say this is plan a there is no plan B and I will not give up and you find a way and it just happens and life is like okay, I see you you're serious. You You can have it.

 

Dave:  I think I think that's absolutely right. And it's weird how the world works. And I think that can fit into anybody's belief system. You know, I think if you want to look at it as God sees you take an action or the universe sees you take an action or just people in in and around your community even if that's online see you take an action and and see you're serious serious serious in the world kind of conspires to to help you make it happen. It is very true. That when you're doing the least the world has no real place to like it doesn't create opportunity for you. Because yeah, it's like the universe or people sense you're doing the least you're not. You're just you just want something without offering any value. You got to give a piece of yourself to get anything in this world. But when the universe really sees you give it a piece of yourself in going all out. And it's an energy thing. That's why I think the ignorance on action is a great kind of, I've always remembered that term. You know, and yeah, and I heard it from a guy in in network marketing, you know, who was like he used that term and I was it's always stuck with me and it applies in any business because again, at the beginning, it's less about knowing everything. And it's more about just figuring out how to pick yourself back up and dust yourself off. Would you agree? Yeah.

 

Steven: Oh yeah. picking yourself up and dusting yourself off is a perfect way to put it I spent six years earning point learning, online marketing, sailing, spending almost $100,000 in education from people who were just not right for me or just with you know, you spend the money and they just leave you out to dry. They leave you out hanging. And it happens so many times. But, you know, I just I never gave up on that. I kept just ramming into that wall ramming into that wall until I found what works. And that's why once I believe too, I don't know about you, but once I find something that works, I believe in just doing it and doing it and continuing to do that consistently, without deviating and going up to like shiny object syndrome. I see some people do that. Sometimes. They get distracted and when they do, they end up starting all over. You know, I spent six years starting all over finding what works when I find what works. I'm just gonna stick with it over and over and over and run it till the wheels come off

 

Dave: Yeah, no, I eat that is such a that is such a big thing and people that's a lost that's a lost philosophy. People People really are nowadays in society about hot, shiny and new and we'll throw things out I've seen and I've done it myself, thrown out things that work. Brian burr is a great example. He's a he's a top student and affiliate leader in our community. And yeah, he says, you know, hey, I had an affiliate business that I got bored with, I think is his kind of, you know, throw it out, throw the baby out with the bathwater story. And he got bored and kind of just got shiny object syndrome. And if you look at all the great businesses in the world, the McDonald's, I'm not saying you got to be a fan of the product. I'm just saying good business sense. Just good sound systematized businesses that don't require they don't even require constant reinvention. It's or, or real or real innovation. You know, I'd rather be in McDonald's then. Then then in Apple, because Apple, you're constantly innovating. You got to have smart people but with McDonald's, it's all about systems. Chick fil A it's all about systems. There's so many businesses, even Leaf Filter I just had Leaf Filter installed on on my office house and it's just it's, it's, it's, it's just a systematized business. It's not a bunch of 1000s of products. And so when you said stick with something, when it works, stick with something and really ride it until the wheels fall off.

 

Steven: I really don't.

 

Dave: I just would like you to say more. What do you mean by that? Can you be more specific? Can you give us an example of what the opposite of that has looked like in your in your business career?

 

Steven: Yeah. So as you can see I have the company here and starting this business. I found some things that work. And I continue to do them every single day. Like you said, my wife and I were just having this conversation last night that every successful business does they have a system and they keep following the system that works. You know, I'll use an example back in I think it was the 80s Coca Cola tried a different type of coke, and it was just a colossal failure. They were angry, they wanted them to go back to the original recipe. And so I think that in my own business, and I make small transitional changes in my business, but I don't do anything astronomical for instance. I won't switch around my products that I'm offering. I if I if you believe in the product, and it's part of your system stick if that product, you know, Colgate one time went out and tried to make lasagna at one point. Don't don't. And so yeah, so over the six years I did that tons of times. I went to a business economic site and you know, I sent a broadcast out to my few followers on Facebook saying how excited I am and this is the business. This is the one and then I did it six more times for six different types of businesses and switching in. It wasn't only that the few people I had, they didn't take me serious. They couldn't figure out what I was doing. And I just looked like this crazy guy that was running around and you know network marketing and then I'm in drop shipping and I was all over instead of being a consistent Yes. Yeah, yeah. So that's exactly what I mean. And every time for instance, my wife and I, we walk we go to Costco up the road. I walk through that Costco and all I think to myself as an entrepreneur's this system is astounding. They don't change and their their Coca Cola or their Pepsi products have been like 40 or 50 cents for they just have something that works and they don't change. They're boring, but look at they're a billion dollar company. It's

 

Dave: It boring works. Works in Yeah, ugly cells. You know, it's another sort of, it's another contradictory truth in marketing is ugly cells. You know, what do we mean by that? We don't mean ugly people, folks. For those, you know, somebody on this thought that you know, or 10 of us. It's ugly pages, you know, just just plain white. You see these pages that we use, they're plain white, they don't have any fancy designs. They don't have any, it's just about the words. It's about the message. It's about the gift, you know, what are you offering them in exchange, you realize when you have a targeted message to the right person. You don't need all of the frills and frills. But going back to what you were just talking about is man I just wonder how many of you just by your, by your you're just dropping a comment below can relate to what Steve just said, can relate to that jumping around that starting a new thing every three to six months. And, of course, you know, part of the reason why we get some, you know looks and sort of hesitancy from some of our friends and family. We got to take ownership of our own side of the street. Yeah, because we're jumping all over the place. We're doing a different thing every three months a lot. I mean, I'm grateful that I still had the support of my wife at the end of my last business that I finally succeeded with. I mean, you know, she she does matter of fact, I had, I started a company that sold courses and did affiliate marketing before legendary, and we did an event. And I remember we had 1200 People in Atlanta. This was in 2012 and she walks into the room. I mean, she was ready I mean, I was so was so erratic with my business hopping in in entrepreneurialism, like you were just describing. You know, I wouldn't, I wouldn't have I was difficult to be with. I was a difficult person to be with I still sometimes but but she walked into the room and was just like, holy crap, like I wow, you know, she she had no idea you know, because she had no idea that was even coming or and I think that's, that's an example of sort of probably what's happening with you and gonna happen with your wife. Here, probably already to a certain level and will continue to help continue to happen. And, you know, it's, it's that, you, you, you know, people people get used to you one way you know, they get used to you always, always kind of always trying new things and they sort of roll their eyes a little bit and then when you succeed, there's, they have to adapt and in in, you know, it's obviously because you've adapted and you've done something different. Ultimately, it's not about it's not about them, one of the one of the best ways to convince and get the support of your spouse anyways as to as to start making some money right, Steve? Yes, it's amazing. Yeah. I mean, you can you can have the best you can plead with them for years and and, you know, come on, just get behind me and I and I promise you just one more time one more bit. They're like, Oh, I don't think so. But I'll tell you the minute the minute you start bringing in checks you know, people are like alright, let's let's let's Alright, what do we got to do here? We do we need do you need to get up early. Do I need to put the kids to bet you're what do we do? You know, you got this? Yeah. Yeah, I mean, my first check was $2.50. But what Steven brought some belief into the household in our desperate of like, like, you know, just hopeless household. That's what I was starting to where we were at. So what has it done to your marriage or your relationship, your your own personal mindset in confidence now that you've started to pull in some pretty serious cashflow. Yeah. As as as I'm reading there, right off your shirt. But yeah, how has that changed? How have how have you seen shifts in the dynamics between again and your own confidence or in your and I always say, Steve, that you have to act as if you're successful before you already are. But then when you start to actually pick up momentum like you've done, what's changed what's different what what's what's weird that you've had to get used to or what's nice that you didn't realize you were really going to appreciate about having some this extra cash flow and having success

 

Steven: This so this is a fantastic question, Dave. And I'll tell you first, today's the 22nd Four months ago to the date December 22. I earned my first $100 Check my first $100 here and I will tell you, it was life changing and I tell people in our community this all the time to is they have a goal of 10,000 20,000 a month, whatever it is, is the most important thing is that first sale, once you get the system down and you get that first sale, if you find that first person, I promise you there are going to be 1000 plus people just like them who will do that. All we have to do is scale. What you're already doing, just keep doing what you're doing. So for me, it was the most just like you it was so exciting. to first get that first $100 that came in because it created the belief finally created the belief that wow, I can see what I'm doing with this. And you know, it's that little spark that says Okay, I'm ready to go another day in this and then it happens and it happens again. And the next thing you know, it's when when you reach a point where you're, you know, financially free I know that's kind of a buzz term. It's used all the time, but when you reach that point, realize, wow, once all your bills are covered and everything, but what's beyond that in its fulfillment, and I start looking at it and I think my wife and I look at each other now all the time since we have all our time with each other with our kid with our newborn. Say, you know, what can we do for other people now, what's going to make us feel the most fulfilled waking up every single day? And those are the actions I take and we found that spending as much time as we can, helping people educating them on the same way we were able to reach this and coaching them that's what fulfills us every single day. So yes, that first check, it creates the belief and then you just keep going. It becomes a certain point it becomes a tipping point where it's about just fulfillment. It's about serving other people and you realize you stop looking beyond I stopped looking beyond my I look beyond myself. I started looking really at other people and how I could serve them at a deeper level and use my blessings to become an even greater blessing for other people. So that and what it's done for our marriage. Oh my gosh, it's our marriage is already fantastic and we are really truly best friends. To know that the financial aspect of that is handled and little things like being able to go out at a Tuesday at 10 in the morning and just go walk around the mall together or go to Legoland whenever we want or something small like that is just it's incredible and the time the time freedom I wouldn't change it for the world. What I hope everybody, she is this time freedom because it's really getting your time back is the greatest blessing of all. 

 

Dave: I'm looking at something Steven and I want to pull it up and I want to let you look at it here and see if it brings back

 

Steven: Any any memories for you see, oh man is you may or may not look good for that. I did want to touch on your other point that you mentioned. Go ahead. When you're switching around to different opportunities and things that people if people have a hard time kind of figuring you out. But it's funny when you find the right system. And you don't tell people kind of what you're doing and you just quietly go about it and it starts working. Then people start your family and friends start finding out about it. Instead of you having to tell them about it. They start coming to you asking you about it like hey, how How's it been going? What are you doing? That's really interesting all of a sudden, I'd love to hear more about that. And they start to you know, at first you're looked at maybe like oh man, he's kind of weird. What's he doing out there to? Wow, how can I do that for myself? Or hey, that's really interesting. And they, they eventually most of them start to shift and see you in a different light and start to attach you to being an entrepreneur or a marketer or whatever your business is. Yeah, it's really cool to go from I remember the past when I was like, Hey, would you guys please buy this network marketing thing from me? Please friends and family. I'm begging you know, people coming and saying hey, so you know, are you gonna do any more interviews or anything? I'd love to watch and see what you've been up to. And that's really cool that you got all this stuff going on. Tell me more than that diamond

 

Dave: Is cool and it's nice when you when you actually don't even have to talk to friends and family. I mean the I don't even talk to friends and family about my business and and I try to avoid talking about business. At all costs with anybody who I don't already have business stuff with because it's just need to I mean, it's Yeah, and I don't want to I don't want I've had so many people like like if somebody legitimately I can help I will like I'm not I'm not saying I'm a total dick. I'm just saying that. No, I don't have to and I can relate to that feeling like I wanted to put you know I wanted to turn every friend family person within three feet into a lead into a process. You know that I and I don't like that. Feeling. I don't like the feeling of of figuring out ways like looking at every friend as like a potential customer. Like I want to have some separation in my business and my kind of I won't have friends I don't talk about business at all with at this chapter in my life. Now there was a chapter when I first got started that I didn't even want any friends in I just wanted to be in isolation and build my business. But you know, what I've learned is that I want to have friends and I want to have entrepreneur friends that I don't have to explain or even talk. I don't have to explain to you what what we do. And then I want people who I don't have to talk about business I can just have and I'm able to have that why? One reason because I know how to generate cold traffic. And when you know how to become the hunted rather than the hunter. Particularly know how to do it on the internet. It's almost we're already almost in virtual reality, aren't we? Because the internet is sort of this virtual reality world where we go to, to live out this sort of alternative life, and you can do whatever the heck you want to do. I mean, literally, we just happen to be you know, empowering people and hopefully all of our students are as well with the information that they learn here. But then yeah, I sort of look at it as what I turn off the computer my phone you know, I've actually also got a family and it's weird. It's weird, isn't it? There's there's almost built in separation there in yesterday. You know, Steve, I just bought a boat. So yesterday afternoon, you know, I'm practicing so I just turned I just went out on my boat. And came back and was like, Oh, holy crap, what's going on with the business and didn't hadn't even thought about it. And it's wonderful separation. So there's also an element that I think is really wonderful about this business, which is if you set up the right pieces in place, meaning that you begin to have some discipline around your phone and you learn how to turn it off. There really is this beautiful separation between this sort of alternative reality that we're all building our businesses in and then we get to kind of go and live lives with our families and our husbands and our wives and our children and not have to see our customers all over in the community. I don't really think that a lot of people understand the pressure that a lot of people lived with being local business owners in going everywhere and never been able to just not have somebody come up to them and know them. Or, like, you know, like I actually have wonderful anonymity. Even though I'm somewhat famous on the internet, personally. Tiny little sliver of the internet I have complete and total anonymity in autonomy as an entrepreneur once I turn it all off, and it's a really cool thing to me. That's so cool.

 

Steven: Yeah, I've had the same thing I love I love to be able to turn it off and then you know if we go grocery shopping or something, I'm not noticed I'm just walking around and just get to do my thing live my life and that yeah, that's that's really cool to be able to separate that. Like you said it. It does require a degree of discipline, be able to take higher requires a degree of discipline to be able to step away and to say, you know, for instance, my phone is my research device. Primarily, it's my business device. And when I doubt, I when I work on it, I work on it and when I don't, it's you know, family time, and I want to spend time with family. I've told other people in the community and it's a big reason why I don't prefer to do one on one consultations is because it takes time away from family away from newborn. I don't know how long a free 15 minute zoom call is going to run over against anybody but I want yeah, I want systems that are able I'm able to help people were able to help people but also maintain that time. With family and those other facets of our life that are extremely important. So I totally it

 

Dave: should never need to get get on the phone if you don't want to. I mean yeah, never need to do a webinars for individuals. I mean, those of you one on one coaching sessions are offering that you don't need to do it. Yeah, you're offering and giving up too much. If you were closing you know higher sale there. There needs to be more report. One of the reasons why we have people that talk to people here at legendary is because sometimes people need questions answered. For a higher price sales but for lower target sales. You don't need you're probably repelling sales. You're pushing sales away from getting on the phone for $7 $2 or $10 or even $20 or even $100. You know, there's nothing but a video or a Google Doc or something when you learn how to communicate both clearly in video and also put together clear documents that just explain things you don't need ever to get on. The phone and do one on one stuff as an affiliate. And so I'm glad you I'm glad you have that perspective. And I'm glad that you know you're not you know going to burn yourself out with a lot of different activities that you know are not really truly aligned with what I think this this this business can can do for us this business really truly can. And here's how you what you need to ask what does financial freedom mean to you? Does that mean that all your bills are covered? Well, that's a something that you can set that's a milestone called a goal whatever but that's a milestone Okay, now I'm financially free all my all my bills are paid. But what is time freedom mean to you? Because that's just as important to me as it is financial freedom if I have all the money but I have no time. That's that's not what I want. And so you know, time freedom to me means that, you know, really what it means what I found out, Steve, that it means is that no, I don't have anybody that I have to that I that I that I where I'm at today. Okay, and this wasn't always true for me. I've had jobs. I've had bosses I've had I've been the follower, not the leader, everybody needs to understand that about me. I'm not sitting here saying that I can't have a boss or don't want to have a boss because I was just born like this. This isn't Maybelline maybe she was born with it. I mean, I've been in the trenches in the gutter. I've had bosses, taken orders, I've done all that. But today time freedom means to me that I don't have to be anywhere at any given time. And I don't that nobody you know, there was there was a couple of things that I'll tell the story about it later. on down the road. There was a couple of things that recently popped up opportunities that I would have had to do a lot of other different stuff that I don't want to do with my time. And and so I said no to that opportunity. Because although there may have been money involved, maybe a significant amount of money, it would have significantly impeded it would have significantly screwed up.  And you know, the last thing that's that's really important to me, Steve is does what I what I'm doing, how does it affect my family? How does it really affect them? Because a lot of times we need to ask our spouses. Well, I'm about to do this thing. Do we need money? A lot of times, Steve, you'll get to this point with your with your wife, well, you're looking at her and you'll want to do something and she'll say, you'll say do we need the money, do it. And that's where you will make that's where you'll have to make a decision about is this really in the best interest of my ego? Or is it the best interest of my family? Yeah, I'm in right now. I have two small children in the house. And so I make a lot of decisions based on my ability to be available for with time with my kids. Yeah, I'm with my wife. And that's why I don't want to be famous. I don't want to be speaking on stages all over the world. I don't need to be on everybody's podcast. I don't want to be doing I want to be doing one piece of content at 10am for an hour every day guaranteed, but not a million podcast. You know, it's exciting when you're early in your career. I know Steve and we're thankful that you're gonna come down and be speaking at our event. But as as but in the in the future. There's going to be a time to where you're going to say no. Because I got a stake because I got into this business this home with my family or do this or do that. And in this decision is in the best interest of my of my family. And you'll turn down business opportunities, you'll turn down various things that maybe even today you would say yes to you'll say no to those because you know, it will impede on your time freedom. Eat on the values that you have in what is in the best interest truly, you know, if if we stay on the right track, especially as men our egos get in, you get the best of us and we want to take it to the next level. But a lot of times hold that us men need to take it to is leaning in a little bit more on our household. Instead of going out there and taking our business to the next level. Sometimes we need to take our fatherhood to the next level. You know what I mean? Or we need to take our me that's a lot of times what I needed I don't need to make more money. I need to figure out ways that I can spend more one on one time with my daughter now that she has a little brother around that that's stealing up all her time. You know, so she these are the things that are just as important in this business funds that freedom. And, you know, those are a couple of things that have sort of that direct my decisions nowadays and not all money motivated. It's not all what's gonna make me the next biggest bang what's going to help us even take legendary to the next level. I don't even know what that means. I mean, it's just how do we grow the company in a slow controlled way that keeps it safe, that keeps solid that keeps it you know you operate. I think we operate sewed I operate so much differently now than I did when I first got started. And I just wonder if you're feeling a little bit of that posture. And I think it's a posture thing at first. We're real desperate and we're just wondering if anything we do is going to work. But your postures changes a little bit and you start to think about value of your time a little bit more. Start saying know a little bit more as that started to happen with you and you just named it about the one on one call. But I just wonder has there been any relationships in your personal life that you've said, you know, I don't think I'm gonna, I think I'm gonna say no to that person about that or I think I'm gonna stop doing this. How have things changed where you've started to either value your time or begin to get clarity about what is important to you, besides just making money and besides just helping people.

Steven: Oh, but first preface that by saying I think it's easy for a lot of people, myself included to forget that money is not the only currency I'm the very currency as well. And it's often a currency that a lot of people put second to money, willing to save 50 cents here to waste a week there and the money Money comes and it replenishes if we do something, you can get the money back. You can never get that time back. Growing up in a family that didn't. I had a unique story because I grew up in a family that was very wealthy, and then they I watched them slowly dwindle away to lose everything and just end up on government. assistance by the end of it. So I've experienced everything from a lot to scraping nothing. And I remember remember family members playing defense with money at the expense of tremendous amounts of their time and so yes, time. Time is an absolute currency. It's super important. It has definitely changed my perspective. You know, I've looked at it and what as I've earned money in this business, I I now look at things that I wouldn't have looked at previously, such as, how can I save more time? The one on one consultations that's just one example. What other examples are you know, today, maybe I'm going to take three pieces of content. I'm just going to repurpose them and honestly just put out three videos I put out months ago on social media, too. It'll see brand new people who have never seen it before. And it's already there. It's already an asset, and I might just choose three super popular videos I've created previously. republish them, and it teaches a whole new wave of people on social media, some things they didn't know previously. And it saved me hours and hours and hours of creating the videos of editing all of it. And so I do that sometimes and I pepper those in to save time, because I don't know if you knew this or you looked over our community but our number one mission behind our community here is to help families stop missing important moments in their children's lives is exactly the reason I created this business to help moms and dads. I have to trade time for a paycheck exchange for losing that valuable time with their children. People they love because for instance, you know, today I got to be in there. I got to watch my son wake up my newborn son and hold him and that is one less time I'm going to be able to hold him as a young as a young newborn and I want to cherish those precious moments. I want to help other people be able to have those because I promise everybody listening, that is more important. And the money. That is the reason you're going after everything you're doing the reason you're striving every day is to have those precious moments that make you smile. And just fill you with love and fulfillment. I couldn't agree

 

Dave: I am putting in the chat in the comments a link out to a a gift I can't share my screen maybe maybe you could click on that Steven and maybe you could share it and kind of pull it up for everybody I just put it actually up put it in our private chat as well here in the you should be able to click on that and maybe you can share your screen I just need to update my settings here. But I haven't right here. A little imagery from our last mastermind event. We did a board break and Steven broke through. I think you wrote You said your job. Isn't that relevant?

 

Steven: I just wrote job and all capital letters.

 

Dave: What was specifically the significance or meaning of that? Was that quitting your job was that what was that never going back? What was that?

 

Steven: Yeah, you know what, it's never anything personal against the job itself. That treating trading that time. There it is. If you guys can see it. Yeah, trading the time for for money was the biggest reason I did this I did not want to trade. I did not want to continue on that path of trading my time for so little. Because I believed that my talents My God given talents put somewhere else could be more valuable to more people. It could help our family have more time together because I was trading a ton of time and I was trading my time for very little and it you know going here, I kind of took a risk with everything. I took a lot of money to get here. And if it didn't work, I don't know how I would have gotten out of the job. I know I just went back and I full on committed as I said to I'm going to do this. I'm going to quit this job even though I'm not ready. I don't feel ready. And I'm going to do it because I'm making this decision for myself. And I think everybody out there should really work up to get to that point and say hey, you know what? I need to finally do what's best for me and quit giving in to other people and really just do what fulfills me. And yeah, it's a feeling it's hard to describe, but I just said enough is enough. And I got to that sticking point broke the board and within

 

Dave: It I know what you mean it's it's weird. I've been smoking cigars for a long time for four years or so pretty regularly and I had I had three cigars in one day the other day and and just just just just woke up the next day and just didn't feel like smoking cigars anymore. You know, and just haven't had a cigar you know, in two weeks and I get it you know sometimes you just you wake up and there's nothing wrong with smoking cigars. It's just that you know, I have an addictive personality. And sometimes you know, you put an addictive chemical with an addictive personality and you get it sometimes I can take things that you know from an enjoyable place to it every day two or three times a day. And I just I just woke up and I was just like, this is unmanageable, and it's I've just literally left a bad taste in my mouth. And and I don't want to do it anymore and I don't know where I'll be in six months or whatever. I literally still I still have cigars sitting in my humidor at home. I mean I had actually bought new lighter new cutting cutter new everything and it got there and I I didn't feel like smoking anymore. It's the weirdest and I'm known for smoking cigars like with my friends and everything and and when you just when you you're done, you're done. Right, Steve? I mean, I get it. You say you were just done. You were ready. And and the breaking the board which you showed that image just a minute ago and I've I'll put it in the comments again. I mean, this is that moment that Steve's talking about and this is why going to events and this is why having these these moments matter. They feel weird when you're doing it can even feel awkward. It's like oh, this you know, this is weird or this is corny or whatever. But it's like, aren't you just tired of giving up book what everybody thinks? I'm tired of listening to that. The weakest link of inside of your own head. It's like that is there's the most powerful version of yourself and there's the strongest version or there's the weakest version of yourself. And the weak version of yourself is the is the voice that says you know, you're not good enough or don't do it or whatever. And and, man it's something to to really just put yourself in a moment where you can have where you can take an action that it may not even feel like it's a breakthrough in that moment. But you realize once you've done it that it was a breakthrough. Right? It was a breakthrough. And both why we do the board breakout events is because it's literally a breakthrough. It's anchoring anchoring a moment before DNA and you you're physically doing something so you you anchor that with the emotion of that. And now all of a sudden, you've you've told your body and you've anchored in around this, this this obstacle of quitting your job. You've anchored all this energy and this emotion in in in now. That really is the best version of yourself. It's the most powerful version of yourself. Yeah. And that's it's very difficult to step into the most powerful version of yourself when you're just Home Alone in the shitty environment that you've been in. Yeah, somehow you think you're gonna have a break through. It's like, it's like sometimes you got to get out of the environment. Sometimes you got to invest in a pair of these and just tune in to wake up legendary. You're going to walk every day you listen to this shit every day, and that you can't let the weakest version of yourself run the show.

 

Steven: Absolutely. Absolutely. Hey, Dave, I wanted to ask you to have you maybe you've experienced this but so yeah, I let the weakest version of myself run the show for a very very long time. Most of my life, in fact, and did it feel like a you are meeting a brand new person when you you kind of unleashed yourself and you said I'm this person? Was it like rediscovering yourself?

 

Dave:  Well, it was like it was like it was like just it's like discovering that I am everything that I that I thought I was but totally doubted and totally doubted because of how society just beat the shit out. of US. In our in sometimes even parents and guardians shame us they make us feel like shit and they don't even mean to you know we shame each other we can be doing something when they're little like my kids in the dance and and do an acro and cartwheels and stuff and if I wanted to beat her down, she might do one and I'd say that wasn't good enough or why do you We just beat each other down. But I realized when I started in this business and I started doing calls and doing video just really unleashing this voice and all this energy that I had inside of me. I really was like holy shit, like I got some fire in here. And I really when I when I unleash it without worrying about what everybody thinks without worrying I mean, because if you take all that away, I am powerful. But if you bring all that back in all the worrying about what so and so is gonna think I mean, I get specific, I got people's names, I got their faces we all do. Because that's how our brain works.  I let that go or when I say when I just am really in the moment with with my with my with what I'm doing my content, my video, whatever. And I find that being on video allows me to do that because I it's almost like a tunnel. It's like blinders. I'm just here with you or I'm here with the video. And I'm not I'm not so worried about everything else. Everybody else but but when I first started that, yeah, it felt like I was unleashing almost like The Incredible Hulk that I didn't know was inside because and then when people started listening, I was like, I was like, sometimes I'm even like I can't believe that people have me up on some pedestal. I mean, I'm the ninth grade dropout that nobody nobody was listening to nobody learning anything from except what not to do. You know and here I am teaching in selling education in here. Right so are you feeling a little of that unleashing the halt yourself in feeling that that sort of that confidence boost that that you're I feel like that's what you're asking me? Are you experiencing something similar?

 

Steven: Oh, yeah, no, absolutely. And you get you know, it's crazy to because you get everybody's gonna get those comments when you get you start getting some recognition and people are gonna say oh, you're XYZ you're this, you're that and comment about it. And you just brush it off and the next day. That's why you remain consistent. You make more videos or you work on your business even more and they they eventually they go away because the matter but what matters the most is finding the people who resonate with your message and who are looking for your your service who are looking for your help the people who really care, because you make this content and I make this content. We run these businesses because we care about people. And we want people who also care about our messages, but we can't there's that certain degree where you can't care too much. Or Freezy you don't want to save screenshots on people and messages and say I'll never said

 

Dave: 

I'm detached from what people do with my content. Honestly nowadays, like like, I want to help people but like, I'm also not I'm also I don't have this, this message that like I'm only doing this because I want to help you. I'm doing this shit because because I like to get rich. I like to be wealthy. I like my family to I like to be able to do whatever the hell I want to do whenever I want to do it. And I'm not afraid to say that and and isn't it great because what I just said is what everybody's truth is and some are just afraid to say it. And then and it is a beautiful thing that what I do also has such an impact on people. It's unbelievable. It's an added benefit than just like wow, so I've become addicted to that I've become addicted to wanting to add value to what and you know what now I'm that guy everywhere I go. I add value everywhere I go. That's my number one. Like and I do it unconsciously I add value in terms of just if I go to a party, um, how can I help or can I can I participate and contribute to the entertainment rather than coming in and just expecting to be entertained? Like I'm a value add are everywhere that I go I'm a value adder. And so so so it's it's, it's, you know, this this this business is just it checks all the boxes for me in ways that I would have never been able to dream if I would have been able to pick when I was young pick a business that you want to go into. I would have never been able to dream up a business this cool this because it just checks all the boxes. I can there's a lot of businesses that that people are really they're like, oh our product really helps you but they know the product doesn't help they just bullshit they know you're not going to use it or you're not going to whatever. And I mean, what what is better than then then teaching you know, this is what every teacher in American in the world deserves to get paid like, like we get paid. Because we're teaching I mean ultimately if you're packaging something in your packaging your information or you're an affiliate for somebody's course or coaching program you are selling information and and we're getting paid in ways that's equal to the value that we're bringing because we're educating people. So yeah, for me that's that's a really exciting thing. It's a really exciting business to be in because a there's high profit margins. And I like that I like being in business to where I can earn enough money to stay excited about serving my clients. Why don't you get on here every month. If I wasn't making any money, I wouldn't be as this excited to get up. So I need to be making a lot of money. So I will I need to be in a business and I'm making enough money that I feel excited to get on and actually deliver value. Next. Next. I get to feel actually good about what I'm doing because we're helping people like you said next step turn it off and I get time freedom. Next, I don't have to ship manufacturer build event. You don't have to I don't have to warehouse I don't have to ship. I mean, again if I was to try to pick the perfect business model when I started or or even now there was something better I'd be doing it just checked all the boxes for me and it's not if there was something better I'd be doing it and I'm even saying that we're teaching core for how to sell information coasts, courses, coaching events, and then also a Philly marketing but we're also doing that. Yeah, we're not talking about ecommerce and then but selling your course it's like we're actually making legendary did almost 20 million last year selling courses and information. We're doing it over 100,000 people went through the challenge but we're doing it you know, so there's nothing that's more real than more authentic and transparent as that in I'm even rebuilding numbers public. Private companies don't usually do that. Just so in there's good profit. It's good profit margin. Don't worry. You know, not all it's not all expensive. Those of you who think maybe that legendary is not a good financial position. We are we're strong. This is a game changing business. And it just it's just as Game Changing today as it's always been. And obviously I'm just excited as I was when I started. 

 

Steven: Me too. And when I started in December, I want to be clear with for anybody who's going to this event in May. You haven't lost the fire on December. And I think that's so important to be able to within yourself in the morning, reflect and recapture that fire you have when you're at these live events and live it every single day of your life so that four months from now, you can still look back and say I've still got the same fire I had that day. Now, I've gotten a lot of people to who have said well, I don't want to be wealthy or anything. I think we all should just admit to ourselves, want to be just be wealthy, have permission to be wealthy to go after. Because you're not born wealthy. You're made poor, poor and that's exactly what it is. Yes, and stopping at some point and saying, well, that's just enough. It's never enough. Because that would be shortchanging the people. You love your future generations and you're doing a disservice to the limited time you have on this planet. Get it as much as you can. Do as much as you can for others. often as you can just live it and honestly be wealthy you have permission to do it and admit to yourself that it's okay.

 

Dave:  When God wants me to be wealthy, you know, there's there's places that you can find in no matter what you believe where your God wants you to be held wealthy just and and, and you can't do much unless you are you know, you can't you can't do much unless you are but I can tell you the things that you can do for people when you are is is really fulfilling. It's really nice. When it's been life changing for our family and for our fulfillment and the fulfillment and feelings that we get from being able to give to our family and to people who have helped raise us and even to strength. There's a lot of good that can be done when you when you have a strong business, a strong business will help you to live the life of your dreams. And yeah, it's not it's not it's it's it's just as simple as that. It's as simple as that a good strong business will help you lived the life of your dreams. Money can buy happiness You know, I think I've been to too many events and too many rah rah things to where everybody's like, you know, the money, the money will come. We don't care about the money blah, blah, blah and it's like well, we're all here for because we need to make money and because we want to make lots of money. I mean, it's it's it's it's, there's nothing wrong with that. It's just what are you doing for your money and Is it is it is it the most you know, is it the best possible thing you could be doing? And that's always a question that I asked myself even like, is this the best possible thing I could be doing with this hour? You know, if it's not, you know, then you have you have some questions you could you could be asking yourself you know, and I think that's an opportunity for some of you I saw a comment that was like, Well, I just bought the blueprints two months ago and had all these people and all these emails coming into my telling me about the latest and greatest and this is the best business and it's like, you know, just pick something and it's like just go do something even if it's wrong. Even if you got to start one of these shithole businesses go snap on it, and then you'll come back and see what we have in the value that you have in your hands. But don't sit around and do nothing. I want to end with this theme of the ignorance on fire because I think the comments that I made about it and the comments you made about it were really really powerful and it's one of the things that I've seen every single person that successful here everything single student and I don't want to just say affiliate because there's people here who are creating courses and doing coaching as well. And but every student here who who gets their business off the ground has an element of ignorance on fire and what that is, is that you don't need to know everything. You don't even stop to ask questions. Sometimes you shoot first ask questions later it's just ignorance on fire. Fire about what you're doing you're on Yeah, you're don't even eat you're not even paying attention sometimes to all the details because you're looking at the bigger picture. You're looking at where you're going ignorance on fire. If I'm on fire, what am I doing? Am I standing still no I'm running ignorance on fire. I am moving I am going forward I am if I'm on fire I'm also screaming I'm running ignorance on fire my as I'm running towards my destination I'm moving you know and in that's what I've seen from you over the past, you know, four or five months is just are you ignorant? Hell no. You're way too smart. And you know it that if you sit around and think for too long, you're probably gonna, you're gonna, you're gonna have paralysis by analysis. So when that are sometimes we have to do is shut this off a little bit. Get down in here. Get down into here. Put settle set a match to our ass. Set that baby on fire. Ignorance on fire final word goes to my man.

 

Steven: No, I mean, I the only thing I would leave you guys with is is back just to time, em as a currency and with this this event coming up it changed my own life. Been like I mentioned for months to the day since I made $100 And you know now it's been pretty much 100x that and it's because I went to that I immersed myself I basically just set myself on fire and dropped into mastermind. And the thing I want to leave you guys with is go out into the world and surround yourself with people who have what you want, but intimidate you. That's a big reason why I went to the mastermind, why I'm here right now. I want to be around people who are at the levels of life that I want. Also, give me those butterflies and intimidate me. So surround yourself with those people. Don't surround yourself with people who you're comfortable with. But surround yourself with people who are going to challenge you to grow and just be consistent journal and meditate every single day. It'll translate into your business and it really that consistency can change your life.

 

Dave: Even we'll see here in a couple of weeks in Orlando, Florida brother.

 

Steven: Looking forward to it Dave. Thank you for having me.

Dave:  Man, we'll talk to you later brother keep up all right. If you all want to meet Steven you want to learn from Steven you want to be in the same room as Steven and just not only be able to you know probably get some of those same feelings that he was just describing a little bit of maybe butterfly houses that was the guy was watching on on wakeup legendary, but ultimately, just look over. shake your hand and realize that we're all just like you that we're all no different than each other. We all have fears that we all have anxieties, you know, and that we're just regular people and that's one of the most powerful things of being in that room when we have these masterminds and these live events here at legendary is just being able to talk to somebody to meet somebody to really just see that they're real and that you know what if they can do it, you can do that. I'm telling you, that's honestly, oftentimes one of the biggest takeaways so if you want to come to the event, reach out to your business plan advisor or support at legendary marketer.com If you don't have a ticket yet there may still be a few available and if you own a mastermind ticket a spot go and register in your back office. We do still have a few spots and meet us in Orlando in a couple of weeks. I think that we just made a post in the Facebook group about it just this morning. So All right my friends. We will see you on Monday for another episode. Go and follow Steve on Facebook cashflow marketer cashflow marketer, incredible episode from somebody who was just at the mastermind four months ago, just at the mastermind four months ago as a brand new guys sit sitting there who was at the starting line and is now going to be speaking and teaching at this upcoming mastermind if you want to learn from people who are making it happen now, right now. 10 years ago under the mastermind, meet learn Listen, dream a little bit we'll also be in a 15 or 20,000 square foot mansion dream a little bit see what's possible. And at the very least meet meet us back here on Monday for another episode same time same place get out of here. Peace.

Why Telling Your Story On A Daily Basis Is So Important


Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is your boy Dave sharp  All right my friends. Here we are back in the saddle back in the game back at it again. And our guest today has done this two times per day and it's exploded her business. Let's hear what it is Amy, welcome to the show.  So what is this thing that you're doing two times? Let's just change it up a little bit and give people some dogs right up front. And then we'll get into the story and so forth here and in a minute, but what are the two things that you've been doing? Every day your business explodes and the one thing you can tell us before you tell us is that you are a seasoned online veteran? Is this something that or are you brand new?

Amy:  I'm brand new as of six months ago, okay? But does that make me seasoned yet?

Dave:  You're you're you're not see you're seasoned? To a certain extent. You're not crispy like us, like us, grizzled vets. first and then eventually it turned anyways, but you gotta know when your expiration date is, you got to know when to hang it up. But what is this? What is this strategy? What is this technique? What is this thing that you've been doing two times every day that's helped to grow your business.

Amy:  Well, it's been going live. Wow,

Dave:That's a coincidence. We're live right now.

Amy:  Yeah, back in November when I was on mat, was the guy in your shoes at that time

Dave:  He was Oprah.

Amy:  He was Oprah. I was Tom Cruise. Jumping on the couch excited about this. And he said something about you need to go live and I'm like, I can't. I will. And so yeah, over the next couple of days. I was able to and I have not quit since until yesterday morning.

Dave:  And so what sort of results has that produced? And how have those results been different from what was happening before you started going live twice a day?

Amy:  Well, about the first of October is when I actually started making video content and I was on Tik Tok only and you know, just have a slow growing account just and I still do in my opinion, it's just a slow growth. And then you know, I found out you got to have 1000 followers. So I finally got to that thanks to the live stream. I mean, whatever, this is the legendary wake up in November. These nice people here helped me out and went and followed and that helped me get to 1000 So I was able to, you know, then go live and everything just it was very nerve wracking at first you don't know who's gonna get on there. You don't know. You know, good comments, bad comments. You don't know, but it just started creating conversations. And it was also a community that was slowly being built, you know, on my live streams every day with people that are already in this business that just oh my gosh, the people that have come into this business and then you know, I've met because of them having on this lottery, phenomenal, just amazingly phenomenal group of people. So it's, it's a mixture of people who are already in the business and then newcomers saying, Hey, What are y'all talking about? What are you selling? What are you doing? And it has just been, you know, in November when I started there was a little bit of progress in December it grew in January, it really exploded. And it's been that way ever since.

Dave:  When you say it really exploded. What does that mean? Does that mean? Just like lead started to come in, DM started and below just people started your list and started to grow sales stuff. A lot of things, including commissions being made.

Amy:  All of that. I mean, you know, I don't know if we can say this, but I mean, it took me to a five figure income when I say exploded in January. That's what happened and of course we know there's no guarantee of that and there's no I mean we can

Dave:  We can give them an income claim as long as we give a disclaimer or disclosure that it's what you've produced, not not just sitting on your duff doing nothing or you know, it's not the typical or average result. It's an extraordinary result because tell me what you think about this. It's pretty extraordinary for somebody to just stick with something let alone try new things and be willing to take suggestions like you're doing, folks, that is extraordinary. I know that we've grown up thinking that Superman Batman Wonder Woman is what it takes to be extraordinary. It's really not just right, perseverance, just doing something. Just working really hard for something is extraordinary. Sticking with something for a year. Oh my God, that's like an eternity. That's like that's like seven years. to humans. I actually think humans and dogs are backwards because we train a year like it's seven years. It's fast and then we complain on January 1 or depressed, that our life is no different than it was last year when we were making new year's resolutions. But then after so many years, what do we do we get bitter about holidays. Why do we get bitter about holidays? Because  we can't afford them? We can't afford them. That's why right? We can't afford a nice easter where we can get people stuff. I can't afford somebody's birthday where I can buy him a nice present. I can't afford Christmas. I mean, let's just start there at the very bare level of folks getting an extra, you know, doing something extraordinary is really not about becoming superhuman. It's really just about working really consistently on your business for six months until it begins to catch momentum and really kind of take off. That's actually extraordinary. So that's why I started on this because you said Well, I'm making five figures a month or I have made five figures or whatever. And I said, Well, we can, we can say that but we have to be honest about the other side. And that's why making income claims is such a dangerous or hot topic in this industry, is because the only thing that government wants us to do is just to let people know if we're gonna make if we're gonna say hey, I made a million dollars just to say most people who do this are not making a million dollars because they're not doing what I do. Most people who bought the challenge didn't even start it right Oh hell no, they're not gonna buy it. That's 30 or 40% of people right off the rip. Just buy something and never do something with it. I wouldn't say that because at least half of the people who come through at least you know, book a call and make it to eventually talking to somebody. Right What the What the what the odds are automatically in our favor right from the beginning. It's what it is that the majority of people don't even get off the finish line. So when you think that it's so out of reach for you to be successful. I'm talking to those of you listening. Amy said something so powerful and so clear. She said I'm now making or I had made five figures or whatever it was some extraordinary number. Most of us who are listening say wow, she really made over 10,000 Either one time or a month either way I don't care. $10,000 doing this. She did and it's because she stuck with it. Something something long enough for it to pick up momentum and that sticking with it through that shitty time that first 30/60/90 days is just what most people are not willing to do. And that's the edge I think and so thank you for sharing your, your two times live strategy letting us know that you're making significant income, but it's not the average result that everybody should expect unless they want to do what you're doing. And so, what else are you doing on top of going live twice A day? And are you also doing that seven days a week? Actually let's stick with the lives here. How did you learn how to host a live and to actually not break down in freak out internally like oh my god nobody's listening to this is stupid and I just need to end it real quick. Does that sound like internal panic? How did you overcome that? And learn how to talk into the camera and engage people?

Amy:  Well, first I heard your story where you said that you would do that yourself and there'd be nobody there and you would just be like we have a massive crowd here tonight and I just thought well, that's just what you gotta do. And you know, you don't know who's going to show up there. You don't know who's going to show up. But what I did I remember the very first

stories are really powerful. 

Dave: Amy just said, Aren't those stories so powerful? That's how you remember the story that I told. Now if I would if it was just a feature, a benefit or some piece of data, you would have never remembered it? Right? Because it's a story. You remembered it and it actually helped you. It helped you in an environment, a work environment. A story helped you. Isn't that interesting? And so those of us who think that we always need to be teaching, teaching, teaching, or you need to be data points and showing people mechanical overviews and screen sharing videos of the insides of your ClickFunnels account. Learn how to tell better stories, and watch your business explode. Anyways, sorry to interrupt.

Amy:  Well, that's okay. That's exactly what my entire livestream is about. One story their story of how I was in direct sales for over 20 years did not like that business at all, was scrolling on Tik Tok just to find a distraction from the crap that I was doing every day in my job came across this girl talking about her affiliate marketing business heard the kind of income she was making, and was intrigued and so I got the same information she got and I was just started learning it and I thought, Well, look, she's doing this and this turns out a lot of other people are too then I can learn it. And so I just started on the education part of it, setting it up. Nervous is coming and this is the story. I tell them I live stream every day. And I do say this is what I say in my live stream. This does not get rich quick. There are no guarantees that you'll ever make it down there's no guarantee I'll even make another dime. This required

Dave:  for you over and over. And that's what you said that

Amy:  stories every single day and the wonderful people who hop on my live stream with me are probably like, oh God, here she goes again. But it's the same story every day. It's the same stories every day of people's other people's success if I didn't have any success yet, and I didn't in the beginning I would tell other people's stories this is like you know there's so and I read a book by Frank Becker. He used to be a professional baseball player and it was called how I raised myself from failure to success and selling. And in that book, he said if you will just go out and tell your story four or five times a day, you know, he was an insurance salesman. They said don't just go tell your story four or five times a day there's no way you can't make money.

Dave: And, you know, I talk about my history and that dilemma once homeless was, you know, recovering heroin addict, opiate addict, you know, have been in long term recovery for over, you know, almost 14 years. I mean, I and I talk about my story of homelessness, just the same condensed little 15 or 30/32 version that I it's just and that's really what is important in a in a quick setting is is is like that, that kind of that story selling or telling formula that I learned in 12 step recovery was just what it was like what happened what it's like now and it's just, you know, hey, I was like I was, you know, homeless guy addicted to heroin, and a high school dropout and you know, I got clean in bought a little rinky dink laptop and in Himself taught online marketer and became a multimillionaire as a result of that's, that's, you know, or now, you know, I do that full time and have been clean for two years or whatever it is, or 10 years, you know, whatever your little milestones, what it was like, What happened and what it's like now, whatever that is, you should I agree with Frank, you should be telling him that a minimum of five times a day you should be telling that to people that you pass by and get into. People are always you know, you're standing around with people in your life. You don't have anything to talk about, well, you have a story practice if people around you are not conversing then figure out a way to you know, practice telling your story without making it awkward. I mean, just find ways to tell your story. I mean, I know, sometimes when I'm dealing with when I'm making purchases, and I'm I'm I'm I'm buying something, I'll make it a point to tell the person that I'm buying somehow. Tell them a little bit about my story. Why? Because I like to be an interesting and engaging client. I have people here that are putting some gutters in a leaf, filling them on my gutters, Leaf Filter on my office house right now and the first thing I did was cut and give them $150 or $50 each. There's three of them. I tipped him before the job started, right. And if I had the opportunity to stand there and they said, Oh, hey, you know, nice car or whatever. I would take the opportunity to tell my story. I didn't then because the show was starting I had to come inside and start the show. But any opportunity that I have I tell my story even today because it helps me continue to be sharp, Amy obviously you do.

Amy:  I do and I tell the same you know disclaimers every day. Yeah, this happened to me. There's no guarantee it will happen to anybody else there is no guarantee it will happen to me again ever. But I tell that story and I tell what's happened to me because it works like this actually works. You hear about all kinds of stuff out there on Tik Tok and on the internet in general about people making you know, this kind of money, that kind of money, this kind of thing happening. And you're like, well, is that for real? This actually works and it was just as surprising to me as anybody else like this actually works. You know, so I tell the same stories. I tell you the same story every single day. This guy's day. He's just a normal guy. He went to school he, you know, he, you know had to

Dave:  undergoes getting dropped out of school.

Amy:  And say, I want people to understand that you know, I'm 100% authentic. You have to be, you have to be 1,000% Honest, and that is part of my story. So I tell it and you just have to be somebody that people can actually trust otherwise it will go nowhere. It absolutely will go. I mean, I won't go anywhere. If I didn't trust you. I never would have started this business. Like I didn't trust your training. If I didn't trust you knew what you were doing. So it's just, it's just something I do every day, usually twice a day until yesterday.

Dave:  It's easy

Amy:  I like to go live.

Dave:  Well just to tell your story. Because you know it. You don't have to come up, you don't even have to learn anything new. You don't have to. I mean, it's not really anything that is is it might feel vulnerable or something if you're talking about things for the first little while but then I'm telling you it's just that unwilling, most people would get over at one time and it just realization whatever that they just can't get it out just even one time and and what I encourage some of you who are feeling like that to do is to talk to is to find somebody who you feel safe with. Stop being such a tough guy. Stop being such a tough gal and find somebody that you feel safe with that you that you're okay emotionally undressing in front of and say hey look, I need a safe person that I can I can tell my story or I can or you know what, don't even tell them that you're you know, don't even tell them that you're using them as a sounding board. Just start telling your story to somebody that you think is the safest person and be ready to screw it up. To say something dumb to get a weird look. Whatever. No, it's your first time. Or you know what the other thing that you can do if you guys really want to hire somebody to be a professionally safe person to learn how to start unpacking some of your shit because there is an element of unpacking that I'm actually asking some of you to do which is why we talk about personal development and actually looking at your limiting beliefs or becoming aware of your limiting beliefs becoming aware of things that are holding you back, because maybe that's the thing that you can talk about overcoming maybe that can be your when is your paralyzing fear. I mean, maybe the very thing that you say that you need is kind of right in front of you in that story and isn't so relevant. Who couldn't relate to that? It's like I was paralyzed the internet. Web 2.0 Some people are saying Facebook and Netflix are dying with the recent stock drops and the bad taste everybody has in their mouth for Facebook, even though we're on it right now. It's sort of like a love-hate relationship but you know getting on camera or running a business or being on Zoom nowadays is almost mandatory. If you there's no excuse you can't say I don't because for some even for some jobs, you're working from home but you still got to show up on camera. That's like how you show up to the office,  it's a thing everybody can relate to. It's a thing everybody can relate to. It is moving from basically web to web 3.0. Right. That's kind of what's happening right now. Because web 2.0 was all about text and chat and words. And now web 3.0 is really about video and virtual reality in whatever this Metaverse is where we're going to be sitting in a virtual reality. Room with each other. Look, I'm not that far down the rabbit hole yet, but can we all just sort of agree that it's a pretty common thing we're all bumping up against. How do we coexist and live in this new world of video and video chat and webinar? And tip talking and Instagramming in how do we do it? When do we do it? When are we going to do it? We're all a little hesitant. It all makes us all a little bit nervous. So come on, folks, you don't think that if you overcome that fear and then talk about that, you're not going to get an army of people who can relate to that maybe that can be a story that you can begin to tell that you can begin to practice some vulnerability a little bit because that is what brings people in. It is a vulnerability. Some of you still need to read Brene Brown's Daring Greatly and understand how the greatest CEOs and the greatest leaders in the world have led from a place of vulnerability not from a place of domination or ego or machismo. Right if I you know, I think that's more of a Latin culture thing is you know, that's a that's a that's a thing that a lot of my friends say is kind of like a tough guy you know, like, But, folks, you know, we're all bumping up against this and there's a beautiful opportunity to create a heroic story, a hero's story, right there from just building your business and doing the things that we mean, Amy, maybe I'm a dreamer, maybe I'm maybe I'm reaching too far. But I'm just trying to come up with desperate little ways every day that people can just take advantage of. This phenomenon that's happening right now. You did direct sales for 20 years, taking people to home and hotel meetings. I'm sure plant party planning is coming , you know, traveling, driving to pee, I can remember I did my very first MLM. I signed up and you know, a lady walked up to me. I was in drug treatment. And I was working at a telemarketing place and she walked up to me. I'll never forget her name's Katrina and she said, You know, I've been watching you, you look like a sharp guy and you keep your business options open. And I thought to myself, it's about time somebody noticed how sharp I am. You know what I mean? Of course, I keep my business options open and she invited me over to a business meeting. And I'm like, Oh, my I told my mom you know, of course, I'm living at home here. I'm wrapping up my graduation from drug treatment, living with mom or whatever. And so I go to the meeting, and then of course, I call mom at the end of the meeting, and I say, hey, you know, I'm going to need to borrow some money to sign up for this MLM. Right? And I found myself standing in front of a room stuffing you know, a week later. Cheeseburgers from McDonald's inside of a stocking show up fast food to your digestion system so we can pitch our products, you know, and I got one pity sale from my mom's friend, you know, and that was, you know, the start. So you know what it's like, I know what it's like some of these alternative businesses. Talk about just from your perspective, 20 years in direct sales. What is this opera? How big is this opportunity? Is it really easier? Is it simpler? How powerful is it to give us some comparison context to some of the other quotes, home businesses that have been available for people to do in the past?

Amy:  Well, there's no such thing as easy. There's just no I mean, if you get the winning lottery ticket, then you might have made some easy money but other than that, it's a grind no matter what business you're in. And the thing about the direct sales business that I was in for over 20 years was from the start something didn't feel good about it. And I just thought, well, I just you know, it's just uncomfortable and you have to get uncomfortable to get what you want. I was prepared for that. And I was like, okay, okay. I can get uncomfortable. So, I was uncomfortable a lot and for a very, very long time, but I wanted the perks that come with a direct sales business and I got them. I got them but then they just came a day after a really long time. There came a day, and it was last year that I just said I will not live my life anymore with this and I figured out you know, the average lifespan 76 years, okay, that's like 27,400 days, like how many more of these Am I willing to give up doing some kind of business that I don't have any joy or fulfillment and so what about the money so look, so what about the free car so what you know, if you don't enjoy what you do, that is crappy, that's not success. You can have money, or whatever, but if you don't have fulfillment, then you're missing out. Well, the fact of the matter is, I didn't have enough money. I was not making enough money.  So not only did I not have joy and fulfillment, I was not making enough income either. So when this came around, it was just a bell going off in my head like I can still have freedom and flexibility like I did in my direct sales job. I can still have an unlimited income potential. I still don't have to have a boss. I can still work from anywhere really. I can still do that. But I don't have to have any kind of inventory. I don't have to ship it to people. I don't have to worry about all this customer service. I don't have to do all that. And that was just like the angel started singing in the skies open and I said I have to find out about this. So of course the income didn't come right away and you know and and all the six you know, all the people getting started on the 15 day challenge all that stuff didn't come right away. You know, I became an affiliate for five other companies as well. None of that happened right away. It requires perseverance and just putting your head down and trying really hard not to compare yourself to other people, which is hard to do. But it just requires that so no, this is not easy. Absolutely not. This is not easy. And in fact, sometimes it feels hard. But you know being broke is hard. Being in a job you don't like is hard, you know, you've heard it. You've heard the saying choose your heart. So I'm like I'll take this hard. Any day I can. I can still have all these perks that I want: the freedom and flexibility to do this business wherever I am. I do 99% of it on my phone, which you know is with me everywhere I go it just goes with me. And my husband let me just say He is the real deal. You go, it's a real deal. And he actually surprised me when he decided to start this business. He's been in his job for almost 30 years. And he is not the free spirit that I am. He's not you know the impulsive risk taker that I am and so he just surprised me on one of my live streams. He hopped on there a couple of months ago and said I'm gonna do this and I was like you are and he got started on the 15 day challenge . I thought that the reason he was excited about this was because he saw results coming in. That's not what it was. It just solidified to me the excitement, the joy, the fulfillment of the oh my gosh, that he just saw that in me every day and sees that in me. And it just made him say there's got to be something to this and there is something to this. It's not for everybody, but if anybody listening here, I mean, you've already kind of brought into this whole idea of being a digital marketer or freelance, you know, affiliate marketer whatever it is, it is all you know that it is an unlimited opportunity. There is massive abundance available. You just have to persevere. You just have to keep on even and I say this all the time on my blog, you have to keep going even when it looks like nothing's happening. And a lot of times it looks like nothing's happening.

Dave:  Well, do you feel yourself growing as a human being Do you feel the physical growth I've never personally felt myself grow six inches, but people would see me and be like, Oh my God, you've you've shot up you know, think back to your it's been a while since probably most of us have have actually grown I've only grown this way I don't I don't grow this way anymore. But it's kind of the same thing in this business if you don't really feel yourself growing. Until you know one day you just kind of like almost waking up and are just like holy crap. Like how did all this even even happen? Like how did this happen? I mean, I've done that. Do I even do that today? Like you know, we just had a record breaking year last year as we just had our biggest record breaking month in company history. In terms of collected sales. Just last month, you know, we're in our sixth, I think sixth year of business. And last month, you know, we just had our biggest month in sales ever and so, you know, I still have these moments to where I'm like wow, it's almost like you come up for water like you're scuba diving and working so hard on your water or whatever. And then you just kind of come up and you just look around and you're just like I know I'm like wow, like this is really grown. Beyond my expectations or even really my goals are what I thought was possible in this economy or whatever. You know. So obviously you're experiencing that. I really love that because it's like not quitting. It's another way to say don't quit before the miracle happens. Which was at least something that I was told in recovery when I was detoxing and withdrawing. You know 13/14 years ago from opiates and heroin and everything and wanted to use didn't want to get high just wanted to medicate if any of you know what it's like Johnny Depp actually just was on the stand yesterday and he was talking about withdrawing from opiates. And he talked about how the inside of your body feels like it's on fire. And because he was detoxing at some point. And he was describing that. And you know, and so of course what do you want to do? You want that to stop and so people said don't quit before the miracle happens. Dave don't quit before the miracle. happens. Because even though you feel like your insides are on fire right now, even though you feel like you want to give up, throw the towel and go medicate whatever it is, you know what I mean? We've all got our ways to medicate. Let's be honest when we're in front of the computer, and or we're trying to learn something and there's you know, we it's whether it's alcohol, maybe it's drugs, maybe it's porn, I mean come on let's talk about this stuff what what's what's what's our addictions? What's taking us away? What's making us feel shameful? What's keeping us from being our best self? I mean, for me, I really you know, in me, there's a certain part of your story. That's a lot like that, too. I mean, you stayed in the business for 20 years that you didn't that you didn't love. Why did you do that? You know, and you don't have to answer that here. I'm not asking you that. But aren't those powerful questions to ask? It's like why did I stay in a relationship with somebody for so long? Who is abusive or who never became supportive? Or was he narcissistic or whatever? Why did I stay there? Why did I do that for so long? These are powerful questions that we can ask that ultimately, I think you know, bring us to this place of being able to tell better stories, to get better results in our marketing because we're, you know, we've we've, we're more clear, we're more powerful. You know, we're stick we're standing in and following through with our business versus, you know, getting pulled away from all these things. But we're not willing to talk about them. No, let's talk about that. Let's talk about the things that hold entrepreneurs back. It's not your lack of skills. It's your lack of it's your lack of ability to be able to focus, it's your limiting beliefs. It's a trauma. It's the story that you tell yourself when things get hard that you probably heard somebody else talk about when you were little and somehow you adopted that. I give stuff back to people, my dad, I had a really heated conversation with my dad the other day, and he hit me with something, talking about Don't berate him or something. And I said it ‘s not my shit. I'm not berating you, I love you. I'm your son. I'm passionately asking you for help with something. I said, I'm not your dad or your mom or whoever. berating you from your childhood, right? So I also give people back things that I don't want. Now. If you're trying to give me something that's from a previous generation, I'm good. I'll give it back to you. So I give shame back to my parents. I give things if somebody wants to try to make me guilty or make me responsible for something. I don't take that I give that back to them because all these things keep me from being my best self on camera. Another way that you show up confidently and with passion on camera, is you be about what you're talking about and believe in what you're talking about. And actually get it in your DNA. So it becomes more than just some stick or some job that you're doing. You actually stick with it until it changes your life. And then you can be passionate as you tell other people about how you know how it changed your life, but you have to stick with it until you have that breakthrough. And that's your whole story. Right Amy? That's exactly what you just said. It was hard and then for six months, it sucked and like, but then I had a breakthrough. And now and then things just took off in January and now here we are in April. And where are you now? Are you anywhere remotely close to quitting or giving up or considering that or tell us a little bit like get us inside your head and help us see what you see here for the rest of 2022 or What are you focused on now? What are you working on? What are you trying to get better at?

Amy:  Well, I'm in no way a quitter. And I'm not even close to that frame of thought just like a lot of other people. My Account was banned yesterday. And I'm just like okay, well this gives me an opportunity to regroup just in the middle of a live stream not for last to just cut off and then yesterday morning it was just permanently banned. So I had backed up my account and I'm just you know, I don't have all these things figured out tik tok, but I do know that this works. And so the goal here is to you know, and I heard Josh talking yesterday about how many people have moved away from tik tok and you know, you need to stick with tick tock and I agree. I agree you do. But I also think I need to expand to other platforms like like I've also seen other people do because I'd have eggs in one basket and tik tok decides to play God, you know, then you are like, well, now what so

Dave:  Why are you not already just at the very least repurposing content you're saying?

Amy:  I am I am on Instagram.

Dave:  Pinterest YouTube shorts. Facebook, Facebook reels now are going crazy. Yeah. Everybody needs to get on this. It's not it's it's kind of like one of the things that we don't really have a whole lot of time right at this moment. To make a training tip because it's really just about taking the content that you have on tik tok and making it native making it native to the platform that you're posting it on. So that means as if it's supposed to be there and wasn't originally posted on tick tock right. So you take the walk, you take the watermark off, you just put it in the right format so somebody can watch it vertically on, you know, we're going back to vertical video in many ways, right? I mean, it's really about not making people have to turn their phones like this to watch a video Yeah. You know, so I have to make sure that my contents native , but as long as I do that I use the same content and I repurpose it. Pinterest is a big one that I think we're we're we're Jamar even says I keep shouting from the rooftops YouTube search what uh what up J search content lives search content lives a long time. It does. It does. Search content lives a long time. I got some stories, man. I mean, I got some stories. About some some. You know, I got some stories about some affiliates that I've seen who were building YouTube channels and then literally we're getting so much perpetual traffic from past videos. Because, you know, yeah, YouTube is a search engine if it thinks this is a great video to match with that keyword or that question. They'll keep showing that video over and over and over again. There have been a couple of people who have lived on old YouTube videos for up to I've seen people live on YouTube videos for up to two years without doing another single piece of content. Wow, just living on the old perpetual traffic, reoccurring traffic from their YouTube videos. And oh, by the way, you know some of them don't even have a ton of videos on their own on their YouTube channel. Jay Brown is one of the guys that I'm talking about. He was in a LM affiliate back a long time ago. Hit diamond and everything hit Diamond without we hit Diamond I think and he had posted a video on YouTube and in like six or 12 months. I mean, it was insane. And I still haven't talked to him. He still has he still hasn't. I don't know what he's doing. Anybody know what you are doing? Tell him tell him I was really I'm serious man. This affiliate mark there you know people say there's no passive income. And I'd be interested to hear if I wonder if Jamar agrees with this. Some people say, and he's a military guy. I mean, I trust that he's like your marjoram. I hope you're doing well. I almost think that affiliate marketing and creating content and shortened ways like on YouTube and in some of this content that lives on and you know forever and ever and ever or if you have a system that's down pat, like some of you could really Tao this business into literally one day a week. You know, one or two days a week if you got super folk without the going live alright without the going live. I mean if you're going live, but I'm talking about recording one day putting everything in draft writing all your emails the next day if you had to even you Amy without going live, you could do everything you needed to do if you were going on vacation or something in a day, if you needed to record and put them on draft and then you just log on publish them or whatever. We could all set our broadcast to go out and our email auto responder trust me I've been doing this for a long time. So you know, it's it's, here's my point. I think it's one of the closest things to actual passive income that exists. And I think I'm qualified. I don't really think passive income exists, except, you know, if you own stocks, or if you own Bitcoin or something like that, and it just goes up in value. But even real estate if you're renting or have tenants, trust me it takes work because I've got rentals. It's not completely passive. So I think for those of you who are looking for passive income, this is as close to it as you're gonna get. And instead of continuing to chase passive income where you don't have to work and you make money, just lean into the idea of figuring out how to do this business efficiently. Focus on other things, how can I stop wasting so much time instead of putting the focus on the business? As if it's the problem? It's not providing passive income to focus on you? And how can I get this business down to a day or two a week or focus on things that you can control? In other words, I made a strong statement about passive income and if it really exists, and this being the closest thing to passive income that exists. Do you agree with that or disagree

Amy:  I did. I mean, you have to put in the work but then it can, it can pay off for you even when you're off on vacation, like you said or even when you're sleeping. As long as you put in the work. Then it can become passive.

Dave:  Yeah, it requires, you know, two things. enough time to really just grind out and learn the ropes and figure out how to, you know, you know, just just kind of just kind of get by and have a nice 50 to $100,000 a year affiliate income. It's not it's not it's not it's not difficult to do. There's a lot of people you just really got to understand the blueprint. And then you know that I really do mean that folks like we named our flagship program the blueprints because when you understand the blueprints, all the details make a lot more sense and they don't matter as much. You know, when you understand the big picture of where you're going and what you're doing and you know, we don't even really scratch the surface. It's one of the reasons why we're starting to put up a featured application for those of you who want to apply to be on the ships. We want to hear from more people who are doing different things in the other core four business models. Are you using this knowledge to create courses and so courses are using this knowledge to run coaching programs, you know, are you using some of the different blueprints if you are you're either even applying the knowledge to a job that you have, how you do one thing is how you do everything I that we have people I know we have people in this community who are doing that and you want to come on the show and talk about it then fill out the the application on Legendarymarketer.com/feature. We already have a long waiting list but we want to try to mix in people who are doing different things. And the reason why I bring that up Amy is because we don't even really scratch the surface on the show that often with people who are selling courses or who are selling coaching or using some of the other core for business models. And there's other ways to create more automated income when you get into building an amazing funnel and then running ads or even recruiting affiliates or whatever. And having traffic coming in. You know there's different places that you know there's different things that you can do with these business models of selling information. And you just want to know how you see those pieces fitting in? Are you in love with affiliate marketing and just prefer to stick with that business model and have no desire to, you know, dip your toe in any of the other business models? Or do those somehow fit into your future plan?

Amy:  Do they fit into my future? Affiliate marketing is for right now. And although I think I'll always be part of it somehow. I definitely would love to be on the coaching and consulting end of it. I felt like I knew what I was talking about. I would go ahead and do that. But I feel like my knowledge is still kind of limited. And then before I even found out or I took a course on how to create digital courses. And so that's definitely right up my alley. I love writing and, you know, we'd love to create something like that that can be beneficial, you know, of course online. So as far as big events go, we'll see. I mean, I gotta I gotta you know, gotta do the others first, I believe, you know, but definitely I love all four of these online models. Absolutely. Yeah.

Dave:  Yeah, well, there's a lot that you can do and there's, you know, we really only just scratched the surface but the surface is exciting. That's why we stay there a lot because it's not like level one is not as exciting as level four or whatever. It's not like that. It's just how do you see yourself best being successful? Is it that you want to market other people's information or do you want to package your own information and market and sell it? I mean, it's, it's a real simple thing. And 99% of people start out with affiliate marketing and then they go, they, you know, they go to different places and do different things. And I think that's one of the things it's hard to track that we don't really realize. You know, we hear a lot of people on Tik Tok and a lot of these places saying well that legendary only teaches people to promote legendary folks. That is so far from the truth. It's complete ignorance in action. It's ignorance. It's it's it's people who are are you know, they're the people who you quite frankly, you want to just unfriend not pay attention to I mean, these people are the the people that don't know the difference between a an actual Ponzi scheme and actual you know, it's what's funny is that somebody will be like, oh, you know, like the notary only pitches people to promote legendary and then they'll turn around and promote some actual Ponzi scheme or pyramid scheme or some thing where you're, you know, there's no real product and you're just you got to buy you're buying your affiliate. position and then you're going out and you're recruiting more people to come in and not buy any products but just pay the look if the product and the affiliate fee are both the same thing. You're in trouble. You know, you might have a legitimate business as you think you do. Because, you know, so, so, this is an online school for online marketers. I mean, my point here is that you'd be amazed how many people have used this community as a launchpad. Not everybody is, you know, a lot of folks who wake up. I can point out many of them, and have gone on to use these skills in other places. Some of them have launched other companies. Some of them have launched companies that compete with us and then we got to say stop being a dick. Stop being an idiot, stop. We trained not to copy us, but to go out and be your own person. But you know, there's so many people who are using these skills and using this community as a launchpad. It's far beyond bigger than anything that I am responsible for could truly have made happen. I mean, this community is, all the people in it are creating a launchpad for people to go and use these skills, both as affiliates but also as they're getting consulting gigs. They just know how to get customers. They know how to get customers, which is a skill set that Don't you wish you had for 20 years in direct sales, understanding how to generate leads, cold leads, not friends and family but traffic. People who were out actually going to become customers in your business, the dirty little secret that MLM never tells us, God bless him. It's where I got my entrepreneurial star is that your friends and family are not going to be your best customers.

Amy:  Right now. They're not going to make you rich. 

Dave: They're not going to buy shit. Okay? Do you guys understand that? They're not going to buy shit and they ain't going to support your s period. They're going to love you, but they're going to question what you're doing because that's what family and friends do. They have your best interest in mind and how they show their love is usually by questioning and criticizing. Don't ask me why we're not here to dig into human psychology. I'm just telling you that so you folks don't The  feels alone. So, in any business, you need to know how to generate cold leads.

Or else your business is dead. If you're relying on friends and family and your lawn service business and your landscaping business in your mlm business, in your affiliate, whatever it is, it's going to fail and you have to know how to how to generate cold leads that don't know you how to turn strangers into clicks in those Clicks into Customers. Eventually into cash. But Amy, give us some final wisdom and tell us you know what you want us to hear. Before we let you go on the second round. Thank you for coming back a second time and just both sitting through my rants but also delivering the value in your story. 

Amy:  I would just say that opportunity passes people vile and they're not prepared. And this business of affiliate marketing and learning this digital marketing business has just, it's just like a stepping stone into the other business models and all four of them that we just talked about affiliate marketing and coaching and consulting digital courses and events. All four of them can create the fortune that you want, you know, one or all of them and so be prepared, you know, go to the classes, or the zoom calls or whatever. Read the books, listen to the interviews, the wakeup legendary interviews, just pay attention to what we have right in front of us and be prepared become prepared for the Fortune become prepared for the challenges and for you know for the disappointments just be prepared and persevere. You know, that's what that's what it requires.

Dave:  Life is about struggle. Life is about difficulty. You know, if you're not struggling, you're not growing. Right. And I don't know, you know, in recent modern society, you know, we've been conditioned to think that everything should be easy. Why? Well because that's what human beings want. So that's what people sell, because that's what they'll buy. We won't buy this shit really hard. We want to buy easy. We want to buy, you know, we want to buy surgeries and pills and quick fixes and all that stuff. Trust me we all do. Do I want to go to the gym or do I just want to take a pill? Of course I want to take a pill which doesn't mean if that exists. So becoming an entrepreneur and now coming into this and hearing some of this, it can be shocking. It's like Wait, hold on a second. I want the McDonald's of home businesses. I just want to drive through man. You know, I just want convenience. I just want it fast. I want it cheap. I  want it for free. Then it's like wow, hold on a second. You're you're you're talking about the consumer side. Now you're asking to walk behind the curtain and now it'll be on the marketing side. But you want to still act like a consumer. Right. Now you want to come behind the curtain and you want to see what it's like to sell to consumers. Be the people who are making the money instead of always buying stuff standing outside for the latest and greatest, you know, your slot watch or Playstation or Air Jordans. If that's the person you want to be we love you because you're gonna you're probably gonna buy something from one of us, right? But if you want to come around the curtain and you want to see you know, what is what it takes to be significant? What are we actually doing behind the curtain to put on the show to run the business? What are we doing? Because I promise you when you come behind the curtain of New York Broadway, there's a lot of people running around. It's looking crazy to make that show. Beautiful and successful. So if those of you who are here brand new you want to come around the curtain and be with the the owners you want to be with the bid the entrepreneurs just understand that it's it's a different conversation than standing out in front of footlocker waiting all night long and your 10 for a pair of Air Jordans. It's a different conversation. This is not the comments on a Reddit thread where everybody's bitching about the Twitter CEO or whatever this is. Let's figure out how to get an ad in front of those people and what are those people buying or I mean that's how a marketer thinks. And you know what, it's it that's how you build a fortune. The fortune is in again. You've got to stop acting and thinking and speaking like a consumer. And you have to start thinking about acting like a creator and like an entrepreneur. That's why I say listen to the show every day. Even if it's the podcasts or the replays if that's the very least that you can do because you're gonna hear straight entrepreneur talk. There's no consumer talk here. Because you know, that's what we're doing here. We're you know, even though you said that I heard a story on a wake up legend that when I was in the moment of going live and nobody was there. I remembered the story that you told Dave about you being on a webinar and nobody was there but she had built it up and you're too prideful and you didn't want to tell your wife that so you we got a full house here oaks and just delivered the entire webinar to zero people. And that multiple times it will still do that to this day. To just still do that. I still find myself in places where I'm like, Well, that didn't work or you know, whatever. Not as many people on the show. I mean, we didn't always have 188 or 200, sometimes up to 300 people on the show. There were five or 10 at the beginning. just talk it like it's a video because somebody's gonna watch the replay. Yeah, and if you know what a lot of times people are going to buy into attending the next one buy what they watch from the replay. So if you have a low audience, at the very least if you want to do something early and strong. Don't end like and with passion and like you got a full audience. So when somebody comes on and watches the replay, they're like, damn, maybe I'll catch the live show next time. All right, Amy. Hey, great to see you in. 

Amy:  Thank you. Have a good day.

Dave:  So I want to point out something really important about you know about Amy and the fact that within the last 24 or 48 hours she she had an account you know deactivated or banned or whatever on on tik tok and, you know, likely a lot of times what that is is just you know, trolls and stuff. You know, flagging you know, reporting a video or something and then an algorithm kicks in and it just deactivates it until a person comes in. and says This person is doing did nothing wrong and then they reactivated it and that's why people usually get their accounts back usually. But that's not what's important. What I wanted to point out was her mindset and her attitude. My five year old says a positive attitude changes everything. I don't know where she heard that from but it's true. You know, your attitude changes everything. And I bet you in just a few weeks or even a couple of months, probably when we talk to Amy next. She's going to have a completely different setup. This is nothing going to be nothing but a blip in the road. And isn't it powerful? How I sit here and I'm speaking this into existence right now. Right? This is required. This is what speaking something into existence is and I guarantee you Amy does the same thing. You have to speak positively and you have to pick yourself back up. And you know what's really cool is when you know how to do it once you can do it over and over again because you have the know-how , so it's not like this big oh my god. What if I lose on Tiktok because you can do it. And you can actually do the same thing, even with a small audience on an account that's just getting started, you know, so a couple of points to take away that I heard crystal clear was diversification beyond multiple platforms. pick yourself back up and get right back in the game if you had an account banned or deactivated. And man, attitude, attitude, attitude is everything. Go live. Because where else are you going to practice speaking in just getting good at that and overcoming that fear? There were so many nuggets today. I hope you'll go back and give it a read. Listen if you feel that you need to and we'll see you back here for another episode. Tomorrow, my friends, all right, you don't have to hear peace out. 

Amy's TikTok- @makemoneywithamyonline2

Why TikTok Isn’t Going Anywhere


Below is the transcription for this episode:

Matt:  What's up everybody good to see you all we've got an awesome guest coming on today. And we first had a wake up legendary show way back a long time ago. And he was crushing it and he has made a massive resurgence again and is he's just been a consistent force in our in our both like Facebook groups, but also in our affiliates group and he for us is somebody who's hit six figure ranks in our affiliate program which is very cool as a full disclaimer and disclosure you do not have to be an affiliate to buy our courses or to go through our training or anything like that. We don't have any requirements like that. You can use our training for any niche or any industry and Josh for us. He fell in love with the course, fell in love with the product and community and has really made a lot of money and changed his life completely. So I don't know how many times this dude's been on. But Josh, how many times this this,

Josh:  I think it is the fourth time now since 2020. So yeah, Thanks. for having me back again. 

Matt:  And for those of you who are maybe newer or for those of you who are like the first time to the show. We have guests on every single Monday through Friday at 10am Eastern Josh has been on a couple times. And for anybody who's been on before. If you want to reach out back to us, we'd love to have you back on again. And here's some updates. Josh for those of us or for the people out there who maybe didn't hear the first go round. Tell me a little bit about you and your journey online. I know now you're kind of in a place where you're getting a house built. You're semi homeless. But tell us a little bit about your journey online.

Josh:  Yeah, so it's been it's been a heck of a ride, to say the least. You know, it's been a lot of ups and downs for me specifically for our family specifically. And, you know, there's stuff I'll probably share with you in just a minute but there's something I shared with Dave at the virtual mastermind he literally stopped me dead in my tracks in the middle of the presentation. It was like, wait a minute, he's like I had no clue about that in your life. So I've been with legendary for where I first got introduced to the training at the beginning of 2020. I think so. little over two years now. 

Matt:  That's yeah, like 80 years and in internet marketing years.

Josh:  Yeah. Yeah, it's funny because, you know, there's been all kinds of ups and downs and different things happening and you know, different programs that come out and people that reach out to you want you to do different things. And for me, it's just been a no brainer, you know, I wandered off one time, like, I think most people do, they kind of, you know, get shiny object syndrome a little bit even when things are working. And, you know, I wandered off one time, and I realized, you know, it wasn't what I thought it was. It didn't make sense for me to promote anything that you know, I didn't use myself, you know, like, the training helped me so now I can go out and be an affiliate. And it's really easy for me to communicate with people, you know, how it can help, how can it impact them? And, you know, for me, it hasn't even really been a question about, you know, what I'm going to promote or what I'm going to do so it's been a fun to yours to see everything that's gone on and how you all just kind of you're, you're right there, you're right there and it's just over and over again it when whenever I start seeing other things, it's like, Oh, look who's standing at the end so

Matt:  Well, it's just yeah, I mean, I guess it's just been a little interesting to me and just that, you know, over the span of quite a few months and even the last year and a half. You know, it's been that I have a lot. I have a pretty standoffish approach with just like, for instance, I do a lot of affiliate management. I have a pretty stand up approach with people just promoting whatever they want. Like we just it's not our job to really try to get in the lives of people like that, but it has sucked over the last you know, year if I'm like really honest and transparent where people have people have not been conned, but just people have been kind of persuaded to try out and promote different things and some of those were just kind of bad offers and I wish I had done a better job. Not because it hurt us necessarily. But because I know others. Other people's businesses got sort of hurt by that because they started promoting offers that look, they might have had the best intentions in the world. But even when I sat down and looked at the offers I was like oh you know what, they just don't know how to craft offers, you know, they just don't know how to put together a good offer that's going to serve their affiliates well, and that's a big one is just you know, you might have the best comp plan. You might have, you know, 85% commissions, all of this stuff. Lifetime commission all this up to tiered commission. And then the offer just stops and the product sucks and it's like, shit. And I feel Bad because there's people who I mean, you know, their businesses took a huge hit, and you know, anyway, I'm glad that you kind of came back and that that didn't have too big of an impact on you and your business.

Josh:  Yeah, yeah. You know, it's one of those things it was, it was hard to see. I know around probably last year around this time, maybe maybe june july type of time, you know there was a big there's a big program that was introduced are a big name in the market and you know, I saw one girl specifically I won't I won't mention any names or anything like that, but I saw one girl specifically who was probably one of the fastest to platinum rank with legendary ever if not the fastest and, you know, got shiny object syndrome and went from having this business that's literally life changing to you know, I haven't heard from her ever since it's like she dropped off the face of the earth. So, you know, it's just it's sad to see unfortunately, you know, go out promote whatever you want, right but at the end of the day, like you know, you're building a message, you're building a story, you know, around yourself and around, you know, the product that you're promoting at the end. And if you know that's changing every day or every so often, like you're not you're never gonna build any trust with anybody. 

Matt:  yeah. Well, the nice part is though it's a long, long game, you know, life long and that person and any other people that I saw that happen to, you know, the beautiful part about this industry, unlike what a lot of people say about it. A lot of people say you know, you create some videos on Tiktok that's your whole brand and you know, you might tarnish your brand forever. That's a bunch of nonsense. I mean, people reinvent themselves online like that, and the rest of the world is happy to watch you do. The rest of the watching world doesn't give a shit about you know, if you suddenly delete your Tik Tok with 50,000 followers and start over tomorrow and grow an audience and change your name and move across the world. It's just like, Who's that guy? I don't know. There's billions and billions of people online who cares? You know, so I think that should give people permission not to go out and scam people but it should give people permission to try out new things. And I think you know, I've seen a lot of people. For instance, Andre, Andre Yemanja, who is also like you a six figure affiliate. You know, he got his entire Instagram poof, gone. And I think it was like, he was either just a little before a mastermind or I wasn't. I don't remember exactly what it was. But I just found that to be so interesting, because he he, there's there's a lot of people that I've watched to investors, crush their business just destroyed it and I don't want to make this out to be this kind of thing where we're trying to say you know, if you go out and promote something else and your business takes a hit that it's all over for you that's that's not the message the message is find a good winning offer if it takes you a couple of tries, that's cool, but find a good winning offer. And when you find one, realize what you've got. And make sure to make sure to hook your train to a winning offer because that's really big. So okay, Josh, tell us a little bit about the first stage of your journey as an affiliate. And then and then there was a little kind of blip in the road. And then tell us about this second piece and kind of walk us through that journey as an affiliate.

Josh:  It's actually kind of like three pieces now. And you know, you mentioned Andre and I really identify with him and kind of his story as well. Because what happened to him on Instagram happened to me on Tik Tok actually, twice now. So, you know, I built in 2020 I was a part of the program and I finally realized So, little further back then 2020 Initially I was introduced to digital marketing. And I thought I wanted to be like an online fitness coach and I was going to build a funnel and do the whole fitness influencer thing and have my own coaching and consulting program and, you know, I tried different MLMs in the fitness industry and it just never really worked out. I was never really all the way in with it. And I was actually funny, I tell this story a lot but it was funny. I was scrolling Facebook on purpose trying to get hit with an ad that I had seen in the past because I wanted to model my fitness coaching business after this ad so I was trying to funnel hack it. And so in the middle of all of it here comes Dave Sharpe on my screen. I get hit with a different ad. And I just get sucked in. I get sucked into the thing completely and I'm like oh man, like I'm really identifying with this guy's story like what is this that he's teaching like, this makes way more sense? Like I don't, I don't even want to do fitness coaching anymore. I want to do what this guy is doing. And so I joined the challenge and everything just kind of clicked for me from the start. I was like it all made sense. And it was like it clicked and it was like this is exactly what I've been looking for. I've been struggling online for a couple years now. Nothing really makes sense. I can't figure out how to put everything together. And you know, he mentioned in the ad that I think I think he refers to it kind of as freelance digital marketing, which is affiliate marketing at the end of the day, same thing. I was like, Man, that makes perfect sense. I don't have to spend all this time trying to create my own products. Anyway, so I went down the rabbit trail, purchased a challenge, fell in love with everything and it all made sense. And then just a couple months later as I'm really putting everything together and my business is kind of alive and started to go live. You all did a tick tock challenge. And I was like well, I've never I've never really heard of Tik Tok. I know there's like 12 year olds that dance on this app and I was like, Well, I don't really have any other traffic right now. Let me see what's going on. And so sure enough, I I posted like four or five tiktoks Then all of a sudden I had one like, go viral during the middle of the challenge. And I went from like, no business to like, what the heck happened? I didn't even know what was going on at the time. You know. So that was my first experience with Tik Tok and it took off really, really quickly. And I built that first account to about 70,000 followers. And that's where we poop kind of hit the fan for me. So and this is something I revealed to Dave in the community that was part of that virtual mastermind is not something that I'm proud of, but I was building the business. Behind my wife's back like there was zero communication with my wife about what exactly I was doing and what I was getting into. And she's at work one day and the girl that watches our kids was watching them at her work at the time. And she goes into my wife's office and goes, I didn't know your husband was Tik Tok famous. And my wife was like I didn't know my husband was Tik Tok famous either so that ended up being kind of a turning point where I actually after a couple months and a lot of success real quickly. I gave up my entire business. I stopped working on it for about eight months. You know my wife and I went in and out of counseling. We worked on our marriage and we got a relationship in a spot. You know where we wanted it to be where it was on the right track. And then a year later around this time in 2021 I relaunched my business, I relaunched it brand new tick tock account, was able to grow that one from April to about June July ish time grew to about 205,000 followers, and then all of a sudden out of nowhere, just boom, they were like you're done your account you're banned. It's over like you can't, you can't Tik Tok anymore. So anyway, I got my account back. But what happened was it was the infamous you know, Shadow ban that everybody talks about got the account back and never hit the for you page again. Like I just couldn't get new traffic and couldn't get anybody new and so I restarted my Tik Tok yet again.And you know, I did it at the time as kind of just an experiment before my 205,000 follower account got shut down. I just happened to start another one. It's kind of an experiment and I was like, Well, let me see. Let me see if I can do this again. You know, I'm going live every day telling people like oh, you don't need a following like you can start from zero at any time and you can build the thing the right way and you know you're in a better position than me at zero followers because you can build your audience. You don't need a ton of followers. So I'm saying all this stuff to my audience every day and I'm like, You know what, dude? I had a moment where I was like, do I even really believe what I'm saying? Or if I just said it so many times and it comes naturally now. I started it as an experiment and I was like, Look, I'm gonna see if I can do this again. And sure enough, you know, I've followed exactly what I've been telling everybody in, you know, I've got another tick tock account now almost a year later, and we're at like 185,000 followers, I think now. So it's been a lot of a lot of starting over a lot. of, you know, learning and a lot of roadblocks, a lot of setbacks. But, you know, it's kind of like Andre, you know, when the first thing happened with my wife and I'm like, you know, I could have I could have stopped then and never got back to it when it happened, you know, with the TIC tock account the second time after, you know, some pretty good success. Should I quit then Right? But you know, you just keep going and you know, you got it you got to fight through adversity and I think that's kind of, you know, the message that I really want to communicate now with my story is like, like it's not always going to be perfect yet. You know, you're gonna see a lot of the highlight reel type of stuff. A lot of you know the call outs and the legendary group and like the, you know, for the success that's happening, and that's it, but it's not, it's not all rainbows and butterflies, you know, the fact that it's, I would say it's probably 90 to 95% You know, like struggle and trial and error and learning in you know, continually figuring out how to grow and move forward. And then a very little bit you get to experience the success, but, you know, and, and I think I've really kind of embraced that. And I just, you know, it's all part of the journey for me now. It's like, you know, what, what roadblock am I going to run into now, you know, it's never perfect. You just have to figure out how to keep going and keep moving forward.

Matt:  So totally, totally. There's this there's this period of, for a lot of people of just rapid growth, right, just rapid, fast growth. And then I feel like man, you just articulated that so well once you're at, let's say, high five figures, six figures, maybe you're making five figures a month or something. You know, for a lot of people, they assume that everything is just unicorns and rainbows. But most people are functioning at a high level of stress, anxiety without that money and without that income and without that business. And the moment that business enters into their life, I mean, it shakes shit up, you know, and suddenly the anxiety of keeping that and maintaining that for a lot of people becomes too much and they end up quitting which people think I'm crazy for even saying that but it's the truth. A lot of people end up just like, dude, honestly, I'd rather just go back to my job because this is a hell of a lot of work. And it happens every day. You know, the thing sometimes in people's heads becomes less motivating and inspiring. And it becomes more like this. Oh, man, you know, you thought you were a failure before Well, what if you piss away a six figure income online? What does that say about you? Right? And I think that that game for me became really intense. And just all I remember early on when I first discovered internet marketing is stuff that became so overwhelming and often stopped it from success, but or even from really earning anything. I was, I would, it was just crazy, but I thought that the way you worded that was really important. Because I think for a lot of people, when they hit that point where you're at your stride, the way you worded that makes me assume that you're starting to get to a place where you're now figuring out the rhythm of that type of a business. And as somebody figured that out, that's where they break into more of a career as an entrepreneur. And it almost shifts from being an entrepreneur to being just a kind of operator owner business manager. And that becomes, I think, for people, it becomes a little bit more like and it allows the brain space to open up and sort of, okay, I've got my business going now. I can operate this, I can keep this going. It's not going to fall apart overnight. I kind of figured out the algorithm. I figured out how not to get blocked or banned as much. I figured out how to tap into my email list. I figured out little things to do right. And then over time, that game becomes a little bit easier. And not to say that it's never gonna happen Calton hill gets blocked or banned with one point they're going all the time, right. Everybody does. It happens to everybody in every niche in every industry. But I think that once you get into that headspace it becomes a bit more of like a little routine, things start to feel a little more like a job and things feel a little more familiar, as opposed to just the nonstop chaos. That is this startup entrepreneur thing. And, and that's cool. I just wanted to affirm I feel like it's cool to see you like in that place because maybe you don't have it figured out perfectly

Josh:  And I don't know. I mean, nobody does, right?

Matt:  Yeah, but But in that process, I feel like you've got it pretty much pretty well figured out and yeah, like see, man.

Josh:  Yeah, it for me. It's like you know, there's you just gotta pay attention to what works and what doesn't work. And you know, I've identified in my business and in my messaging, you know, what works and what I can go back and look at is, you know, these times where the business is going like this, it's like, okay, I'm doing XYZ. At this time. Now business starts to flatten out a little bit and it's like, well, am I still doing the things that put me on this trajectory or my, you know, scatterbrained everywhere trying to figure out the next thing, and it's like, you know, it's a really simple formula. Honestly, it's like, you know, for me, tick tock is the platform that I've chose and you know, when all these other people were running away from tick tock last year, it's like you had a I don't remember if it was in the blueprints or if it was a wake up legendary call, or what it was, but you talked about the lifecycle of social media, and that that like, that really just stuck with me, because last year, you know, around August, August, you know, Instagram that's kind of when Andre started popping off on Instagram, and everyone's like, Oh my gosh, Tik Tok is rest in peace. It's all done. It's over bla bla and I'm sitting there. I've got content, all my pages. That said, Hello, you all are missing out on a massive opportunity right now, like all of these people, all of these creators are running to different platforms, having shiny object syndrome, and, you know, great if you want to repurpose your content, that's fine. But if you've got something working on a platform, don't run away. I like it, because the traffic is going to come back to Tik Tok. And you know what, the more people that fall for it and run away to the other platforms, the less the competition goes down on Tik Tok, and I'm trying to explain this to people like right now is the perfect time to get involved with Tik Tok. You did not miss the boat like it is still the perfect time especially when people are running away. And sure enough, what happened was I believed what I was saying. So I was sharing it with everybody. I was doing it in my own business and then No, late November hits December, Jan, early January, that like six week timeframe, my business exploded in a way that I had never seen because I stopped being consistent with the Tik Tok platform. And you know, so being I don't even remember where I was going with that

Matt:  You referenced this and I wanted to pull this open because that's a really good analogy. And this was a live show that we did about four weeks ago, March 23. And I'll put it in the chat for anybody who's watching right now but you can just go to our Facebook fan page and look at March 23. Wake up legendary. And you should watch this because this is something I call the nonstop social second. What Josh is talking about is you know, these Instagram became really hot and everybody oh my god, Instagram. Oh my god, Tik Toks are dead. It's over, you know, and people started freaking out. But the truth is, these platforms go in cycles of virality. And you know, right, you're gonna we're listening to this right now. You're gonna hear a lot more about Facebook reels over the next probably three months or so because people are just getting jammed with leads and followers from Facebook reels right now. And then it's going to be something else in three months. Maybe Pinterest goes through that huge round majority on Pinterest. But the point is, is that sticking with a platform, even through maybe a low or something like that means that once that platform makes it tweak in their algorithm or starts capturing more attention or there's a viral moment on social media that some video on Tiktok or something like that. It doesn't really matter what it is, but you're ready for it because you're not catching up every time. You're already there. You're already creating content. 

Josh:  That's super you know, the reality of the situation at least from my perspective is these other social platforms. You know, they're all fighting for life. Like Tik Tok came in in did something that I don't know if any other social media platform has ever done this, but it might have been, you know, similar to Instagram back in, you know, 2010/11/12 whatever it was when they you know, became the big dog but Tik Tok has done something in the reason all of these other platforms now have, you know, vertical vertical video is to catch up with Tik Tok and to catch up with what Tik tok is doing, and they're all fighting for life and what people don't realize is yeah, the algorithm, you know, came strong on Instagram reels, it's strong on Facebook reels right now, but the reality is, they're just catching up to the level that tick tock is already at. So as long as tik tok keeps innovating, tick tock is going to be a step ahead of everybody. Else for the foreseeable future. And like you said, when the algorithm comes back on tik tok, those who stay consistent in you know, stick with it through the low periods are going to be greatly rewarded. And then all of a sudden, the other platforms are going to slow down and they're gonna be like, Okay, how do we stay relevant? How do we catch back up the Tik Tok because tick tock is the number one downloaded app every single day on the App Store. It is past YouTube, it did months ago for most watchtime. week over week, month over month, there's more people coming on Tik Tok every single day. And you know, people are like, Oh, tik, Tok is saturated. There's a red ocean and like you cannot have a red ocean and saturation on something that's growing that quickly. Like every single day, especially people, people my age people, your age, Dave's age, there's people that are coming on that platform every single day. And it's like you're it's for some reason, people just panic, you know, traffic slows down and they're like, oh, my gosh, you know, tik tok is down the opportunities are over and I'm like, You know what, to me? Yeah, I don't, I don't even think it's close to peak yet. I think we're just scratching the surface still on Tik tok and, you know, if you've been waiting to start on tick tock like, Get started now and the cool part is, you know, you can make content on tick tock, you go to, you know, one of those websites like snap tick dot app and you remove the watermark and you go post that on all the other social platforms if that's what you want to do, but, you know, to me, it's a no brainer like tik tok is still you know, they're they're growing the way they are for reason. So, yeah,

Matt:  totally. And everybody who's, I think, it's just, I don't know, it's crazy. I mean, we've been saying this for two years now. Basically, I remember saying this like summer of 2020 that you know, I was gonna I said something to the effect of every person who hears us talk about the opportunity that's on tik tok right now to grow an audience will be kicking themselves in a couple of years. If this opportunity on tik tok doesn't exist anymore, the way that it does today. And I don't know if this is ever going to end. I have no clue. I've been a little bit shocked that it's stuck the way that it has deserved. I mean, even for people who have said you know that thing is going to die out or slow down or something. I mean, there's just even to the degree that we saw in Twitter, you know, late 2020 2021. Man, maybe it's like 5% less or 10% less, but I'm not really sure it is. I'm still watching people go from zero followers to hundreds of 1000s of followers in like 30/60/90 days. And I you know, for anybody who's really willing to go crazy and be really really, I don't know if this is the right word but kind of psychotic about mastering that platform. I mean, yeah, I just wish I could communicate that the sky is kind of the limit on that. So yeah. 

Josh:  sorry. I was gonna say the fun thing about Tik Tok too, is people don't realize like, I've got those two other accounts, you know, they don't get any for you page traffic are very, very limited. Like, I can't grow a new audience, really. But what happens is, you know, they're still just sitting there. I've still got links on those and every now and then, like, from my channel that had 205,000 followers, it's down to like, 195,000. Now a year later, but what happens is, I don't know what's going on right now. But I'm still getting sales from that, like, probably, you know, it's only a handful every single month. But still, it's like I see the tracking tag come in. And I'm like, Huh, okay, cool. So if you'll hear from like the SEO experts out there that all you know, everybody's launching a new SEO program now to that it's like, this is the real way to do affiliate marketing, and you can do SEO, but there's no real way. Okay. It tik tik. They cataloged things now. They're making a transition towards what Google does and what you know, the SEO experts are telling you about these other planets, just transitioning that way. So if you have a piece of Tik Tok  content out there, don't ever delete it. Okay, unless your post gets removed for Community Guidelines violations. That's the only time you should ever delete it because when tik tok cataloging all their content now, you might have some of that you created a year ago and now all of a sudden, randomly it kind of revised a little bit and it's driving traffic to your affiliate offers to your websites and you're like my account from 2020 Got me a sale last month. I haven't done anything. I haven't even logged in. I didn't even know that still existed. I had to like to research and figure out what was going on. So anyway, like people don't again, the message I think is clear from me like you know, just don't panic. You know, don't don't fall for the next shiny object. You know, the next guru thing telling you that tik tok is dead, you know, it's further proof that if you look at the advertisers, right? I know this is kind of next level and a lot of people you know, watching the show may not know a whole lot about advertising, but you look at the advertisers in They're all leaving. They're all panicking from Facebook. They're leaving Facebook. Nobody wants to run Facebook. Ad Well, I mean, people still want to run them because they're profitable, especially if you know how to do it, but a lot of them see the opportunity on tick tock is like hey, tik tok is gonna be around. They're inviting more advertisers onto the platform. In these businesses, these companies, they're running tik tok ads and getting incredible results. So it's like me, to me, it's simple, the more advertisers that go there, the more people that download the app every single day, like it's here to say people know Don't Don't panic, don't pay, like, I'm all for repurposing your content and you know, maybe you're brand new you want to focus on you know, Facebook reels right now, that's awesome, but don't miss the opportunity. That is tik tok because it's still strong, and I don't think it's going anywhere. 

Matt:  It's definitely not Yeah, it's Yeah, that's a good message. Right? If you if you gravitate towards one platform, or if you like a certain platform most just make sure that all of the other ones, especially when creating the content to start with, and I think creating the content initially on tick tock is the easiest, especially for people just getting started. It seems like it's easiest. Yeah. So the other thing though, is you know, on Facebook, the thing that I've been telling people recently is just my opinion, but I think that on Facebook. There's a really big opportunity right now because Facebook sort of figured out how to turn reels, pretty viral, and then how to take the reels and turn them into followers. So most people don't know this but recently, maybe just in the last month, people are growing humongous amounts of followers to their pages or profiles or whatever. Sort of Facebook rails and it's all just repurpose Tik Tok content. And, you know, that kind of happened on Instagram, but I think what didn't happen on Instagram is the transition from organic content to followers. And it didn't happen to the degree that it happens on Tik Tok like you get a million views on a Tik Tok video. You're gonna have 50,000 followers or maybe more. And if you put on Facebook recently, they figured this out. And the benefit there I think of of kind of cross pollinating, and you know, maybe having your Tik Tok followers Hey, go find me on Facebook or follow me on Facebook to it or get your email list Hey, by the way do you follow me on Facebook is you can post images you can post long story posts that are written Word where people can actually read and you can engage people in multiple different ways video written image, you can get them on your email list, and then You're everywhere. No, it doesn't matter what social media app they open. It's like they open and they see Josh and they go to Tik Tok, and there's Josh and they go to YouTube and there's Josh and it's just like, down, you know, and eventually, they don't even have to consume all of your content. But at some level, like the 10th time that they see you. It's like if you put something in front of them, they're just like, this guy is everywhere. And there's a certain level of trust that comes with that. As opposed to if I just see one of your videos on Tiktok and I happen to see it and I'm like Oh, that's interesting. Whatever, I will never see you again. It's like well, you know, who knows I don't know that person is a scammer, I don't know. But um, if I see everywhere, not here's the big takeaway that many people don't know. Not only am I more likely to buy something, I'm old I become a lifetime customer of Josh. And then also I'm more likely to become a high like a my, the lifetime value of me as a customer is likely to be higher, I'm more likely to purchase higher ticket products from Josh. Because I now have this sort of inherent trust. He's everywhere. And if he's everywhere, and all of his followers aren't saying, Man, this guy really sucks. He's a loser. He scammed me out of 1000s of dollars or something like that. Like okay, I'm generally probably going to trust the guy. I don't know. Does that make sense?

Josh:  Well, no. It's funny that you say that because I said I created a Google form. And I just wanted to get a survey and kind of gauge my audience to kind of see where they're at. And I've got an email list now of 3000 plus subscribers, where my open rates are above 100%. So it's funny that you say that because one of the questions that I asked I was talking about, you know, what it would look like for them to get, you know, additional coaching from me if people wanted me to kind of like, do my own coaching thing on the side, like for people that needed mentorship or something like that, I just want to see about my audience and kind of see some of their pain points. And what I realized was two things. I have an email list of 3000 people who literally open everything I put out there that are just waiting to see the next thing that comes that are highly interested in whatever I put out there. And then the other thing I asked the question I like, I listed off I think it was for four or five different affiliate programs about legendary marketer 15 Day Challenge and then some other things that teach similar affiliate marketing, and I asked how many of you have ever even heard of this in about 60? I think it was 68/66 or 68% of the people that responded to that survey had never even heard of the main thing that I was promoting. So it showed me that not only do I have a huge audience of people who will probably I could put out something tomorrow and they would buy it. I could promote something else tomorrow. They would buy it but there's also a massive portion of that audience. Who still follows me? They follow my content, but they haven't interacted for whatever reason it is with the main offer that I'm promoting. So it's like I need to keep emailing my list. These people need to keep hearing from me. Eventually. Like you said it might take eight times you know, I say seven times because that's you know, statistically people need seven interactions with your brand or your company before they trust you enough to buy but it just shows you the amount of opportunity and this is what I spoke on at the virtual mastermind is like, especially affiliate marketers, a lot of us don't pay attention to what Matt and Dave say every single day like you get your email list that is your asset. And there's so many people just sitting on your email listening to hear from you and you're not taking advantage of it. And so to me, it was like it was confirmation that what I spoke on at the mastermind lives I'm on the right track but I need to be emailing more because there's 68% of these people that still don't even know what legendary is and I promote it hard every single day. Like how are you following me and don't know what it is, you know, so yeah,

Matt:  no, totally. And people what happens is marketers, they get in their own heads and they start so they get on a bunch of email lists, right? And they go through this process and it's hard and they're overwhelmed. And so they get a little bit jaded to marketing. And then they start to hate getting all these emails. This is what happened to me. I hate getting all these emails every now and then and then they assume or they project their own feelings onto their email lists. And they say wow, they're probably really sick of hearing about this offer all the time, or they're really sick about hearing from me all the time. But the truth is, is if you what you have to do as a marketer, is you have to go back to the initial and here's what Richard Lewis just said the initial pain points, and you have to remember initially, the very beginner level pain points are and you've got to keep reconnecting to those. So, you know, if you're in the dog training niche, you have to go back to that you can't. You can't take your expert level knowledge and just only talk about that and assume that people don't care about the basic level heel or the sit or the stay or anything. Those are the things people care about most. They just want to know how to do the very basics and if you can share with them some real basic shit then maybe you can then sell them on some private coaching or some dog boarding or something like that, right? Where it's higher ticket stuff, but you've got to you can't just go straight for that to teach. You know some dog's advanced tricks or advanced stuff and they can barely even sit and stay for more than three seconds you know, and the same goes for your niche which is making money online. People especially in this get so in their head about oh, people are sick of hearing about marketing, marketing, marketing market. It's all marketing, right? But the truth is, is that remember back to the day, if you can when you discovered there was people who are on social media, creating videos, and making hundreds or 1000s of dollars every single month, and you were like oh my god, and I'm an open every email I get about this because I want to read what everybody's doing. What's Joshua, what's Matt doing? What's Joanne doing? What's Michael doing? What's Sam doing? You know, how are these people doing this? And it's like I you know, if I think back 10 years ago when I started doing that, I would open every email and I would read every frickin word of that email. Sometimes I've read it twice and just like what are they doing? I'd even look for little sidebar notes from some of my mentors and they would send out an email I'd look for like the stuff they weren't saying and I was like, why are they trying to get through? No, I really feel like they're doing so you've got marketers out here who are like, they're really sick of hearing from me, but the truth is, it's like people who are in their very early stages are actually the total opposite. They're opening emails maybe twice, three times. And they're reading every letter they're trying to read between the lines. And so this is this is what struck me is so powerful, because for those of you don't know, Josh presented at our last virtual mastermind, and talked a lot about reengaging his email lists and how he had this big email that's reengaged it and started pulling huge amounts of revenue out of his email list. And there was just untapped revenue. And that's that's the piece for me that's so insanely powerful is you have to go back and you have to remember hey, these people want to learn very basic shit. And then from there, sure, maybe you've got a small percentage of people who are really interested in deeper level stuff or, you know, heavier hitting high ticket stuff, but the truth is, most people they're hanging on every word. more from you, you've got to give it to them.

Josh:  It's funny that that point you just made that's really sticking with me because since that mastermind, we've been on the road, you know, with everything that's happening right now, we were you know, semi homeless, like you mentioned at the beginning, and so I haven't been emailing as consistently but when I have I realized I didn't notice that at the time while I was doing it, but I just actually sat down a couple days ago, it was like, Okay, why is my email not really performing the way it was before? And it was because I went from this, you know, third grade level, just speaking about the really basic things and hitting on people's basic pain points to I made a transition. I don't know why I did it, but my emails started to get, you know, more technical and like, more advanced and I was wondering why they weren't converting at the same rate. And I went back and looked and I'm like, well, holy crap, you know, I'm just in this one over here. You know, I'm just talking about basic things like hey, this is how this is literally, you know, changing my life like I used to struggle with finances you know, now, you know, because of affiliate marketing and been able to do XYZ, you know, just basic things in like getting started with affiliate marketing and you know, those were converting like crazy, and now all of a sudden, it's not converting and I'm like, well, crap, I'm getting super technical here. You know, I think I kind of fell into my own little trap like, Okay, I spoke on email marketing. You know, people are asking me questions about email marketing. I have to be this big email marketing guy now and so I think I kind of like to put pressure on myself to try and get better at my email marketing, and I changed what was already working but so now I'm making the transition to go back to doing what I was doing. They got me those results. And, you know, again, I think it's the second time I've mentioned something similar now during this, this vibe, it's like stop getting away from what's working people. Like we all do it and it's just human nature. For some reason, I always try to see what the next thing is and figure out the next day. What should I do? I just focus more on what's already working, and double down on the things that aren't working. And your business will consistently grow, like, do less of what's not working, do more of what is working. It sounds so simple. I know it sounds simple, but

Matt:  It's a huge reminder and, and, yeah, it's there's so many different psychological elements that are at play there. I don't know where to start sometimes, but it's a good way to sum it up. It's just, you know, the ability to just not screw something up is a powerful trait of a good business owner. 

Josh:  It's weird when you say it like that. Like, even five we went through a recent transition and a whole internal restructuring because one of the big bosses lost focus and you know, they it was like, You should have been focusing on how not to screw this up and say, You screwed up, you know,

Matt:  It's like, right, right, right. No, it's really true. It's really true. It's really true. And you know, I've interviewed people to work in our marketing department and I always steer clear from people who give off this sort of vibe or energy of like, hey, we can just revamp and redo and re re Re and, like, cool, but, like, we're actually looking for people who don't want to screw up something that's working better than we'd ever imagined. And that's why I have such an incredible love. And value for like the team at legendary to is, you know, Dave's Dave's really given off a huge vision of, of, hey, we're going to be steady and rock steady and will outlast everybody who comes in and says whatever they want to say about us or creates competing products, will they will just outlast them and we'll keep updating our products and serving our customers well. And then the team, like the leadership team, and the people who are in management are so bought into that vision that it's really hard to screw it up. I mean, it's really hard. You know, sometimes Dave, myself or Julie or anyone in our management team will bring up some marketing idea and they're just like dude, like, no, that would be done. That would be a huge diversion from what our core thing is, and we'll go down the whole road. I mean, we got so deep into developing a website builder, page builder and looked into all these different options, all this stuff. And finally, we just kind of looked around and we said, we're not a software company. We just closed the door on it. You know, that's not that's not who we are. It's not what we do. And, you know, so we've been distracted before with others who are brand deals and different things and all that it's ever done is hurt legendary and so I Why have such a value of what we do. And sometimes I think you know, for a marketing company, some of that seems and feels maybe a little bit boring, but the truth is, is there's something really good working here and in terms of both the marketing angles, but also the offer and also just the level of kind of company support and stuff like that. And so, you know, we get criticism sometimes from people who are brand new and they and they kind of start out with legendary and maybe they have a one off. I don't know if it was a bad experience or support or maybe a bad experience with me or something. And they're like, oh, man, they don't really support you that well. And then they go to other people and they go to other companies and their support is I've just discovered what really bad support looks like. There's a lot of individuals or just people who are like, it's like a guy and his mom, you know, like the support team is his mom and, or his wife or something. It's just them too. And, and it's literally like, you know, you asked for a refinance like no, we're not going to refund you, you know, you gotta jump through 18 hoops to get a refund and all this stuff. And then suddenly you discover Oh, this isn't really a business. This is just a dude who has a merchant account open and is trying to help some sort of product and it really is a little bit sketchy. And so anyway, I don't know where I was going with where I was going with that was I don't know where you were at before that but this slow and steady and doing what's working has been basically the theme of the last few years here at legendary I think doubling down on that has really worked 

Josh:  Yeah, and I think that's why I identify with legendary and it's so natural for me to keep you guys as you know my core offer is because you you said something there at the start of all that that last little round of what you were saying and I hope people caught it you know there you mentioned legendary is just continually Outlast everyone else. And I think that's kind of the the reason behind my success like a lot of people see me on Tik Tok and a big following and they think it you know, I'll happen overnight and it was just like this consistent thing but really at the end of the day, you know, it's more so I've just been able to outlast a lot of people and now. You know, I look at things I don't even realize sometimes. I didn't even realize it until you know, I created a post talking about the truth behind the legendary 15 Day Challenge and why you know sometimes you see it in people. What did I say? I mean, remember the truth behind the legendary 15 Day Challenge. I think I've got like, over 100 people now who have dueted that video, and I'm like, holy crap, I didn't even realize that many people looked at me as an authority like in this industry. And you know, I think people don't realize that the biggest one of the biggest keys to your success in entrepreneurship and in this online business is like, are you in it for the long term? Are you willing to do what it takes to outlast the competition? Ones who outlast the ones who stay consistent and keep pushing forward when things get hard, are the ones who experienced the long term results. And that's just at the end of the day. You have to be willing to do what other people aren't willing to do and you have to outlast people. And eventually you'll get to a point where things just start slowing for you and you know posting on Tik Tok becomes second nature for you like in my business like if I want to want to grow my business I got to post two to three times a day. That's it. I got to email my list every single day. Like if those are the two things that I've identified in my business. That's literally all I have to do. Now I can get that done in sometimes 15 minutes. Most of the time. It's between a half hour to an hour but you know, so it's about being consistent and just you gotta outlast. Yep. There's nothing pretty about it. People want the pretty, you know, they want the pretty, they want the fun solution. You know what success most of the time is not the end of the fun, but the process is not and it's 90% about the process, you know, is it a lot of times it's just mundane, and you just gotta keep pushing through and be willing to do things when you don't feel like there's your secret everybody you've been waiting for a secret for me. do the dirty work. Yeah. Okay. And do it consistently over and over and over again. Right

Matt:  Now, I love that by the way, so you will be our mastermind, right?

Josh:  Yep. Three weeks, isn't that already? Wow.

Matt:  So Josh is going to speak at our upcoming mastermind in Florida. And you're going to probably hear a little bit more of this I would guess. And I'll be there excited to meet you in person should be a great time, man. Yeah,

Josh:  yeah. I'm excited to like, I appreciate you all having me on and it's gonna be fun, that's for sure. Good to actually meet you all in person. Now. You know, I've met you a few times like this, but you know, in person, you can't beat that type. of stuff. So,

Matt:  Yeah, it'll be fun. I'm gonna put up your tic tac toe. Thanks for coming on, Josh. We'll have you back. Maybe for like a fifth and sixth time.

Josh:  After the mastermind. Yeah, there we go. Cool. All right. Thank you very much. Thank you to the community.

Matt:  We'll see you soon. All right, guys. I've got his ticket here. It is the dad intrapreneur. So it's @thedadtreprenewer you can find him on Tik Tok the best place to go find him. If you search the @thedadtreprenewer on Pinterest. You can also go find them on Pinterest. I'll throw that up real quick. And if you want to pause the video on a replay or whatever to see his interest. You can go check him out there. But yeah, go give him a follow. Let him know what stood out to you. From today's episode. What did you learn, what was important, what was impactful? Because as you heard, Josh is pretty tuned into what are followers liking to hear where what are they what do they need to hear? What are they listening for? And he's a good marketer and so he could use your feedback on that. So go give him a follow on tick tock let him know you saw him on wakeup legendary and guys, we'll be back here tomorrow at 10am Eastern we've got another guest lined up in fact, let me I was gonna go look at I was gonna go look at our guest list. I don't have to tell. Our guests list is pretty packed. And I think I think well I got you all here. Joanne, do we have a link to the questionnaire? I can't remember where it is. Yeah. All right. Thank you. If you want to if you're still here, we still got a lot of people on the live if you want to be featured on wakeup legend or maybe you've got you know, you got 10,000 followers on Tiktok or you grew a huge social media following or maybe you've made your first $100 or something like that. You don't have to have a massive result. And that can be in any niche. We'd love to have you on the show. And, you know, a lot of the times the people that we get to be on the show are affiliates of ours, but that's only because we can really only track that like that's the only people that we can actually do some tracking on and be like hey you know you made $100 and and outside of this niche and outside of this industry and see how people have taken this training and you know used it in real estate and investing or in dog training or in motivation, health and fitness, all sorts of different niches and industry. So right here, legendary marketer.com/featured And it's just a little questionnaire that you can fill out let me see if I can pull this out open. And let me make sure that this link actually works. Oh link actually does work. Hurray. You can recommend somebody else or you can recommend yourself and we would love for you to do that. We've probably booked out three to four weeks. So we don't have a lot like we don't have a huge need for that. But we do want to give you the opportunity if you'd like to be featured. There's no guarantee that we're going to feature you, filling that out is no guarantee that you'll even get an email response or a phone call or anything like that. If we don't respond to you, don't take it personally. But yeah, we'd love to hear from you and we will have to validate your results somehow before bringing you on the show, but fill it out at legendarymarketer.com/featured And there we go. We'll see you back here tomorrow. At 10am. Eastern

The Social Media Platforms That Are Generating Revenue

Below is the transcription for this episode:

Matt:  What's going on everybody? Happy Tuesday April 19th. I live here. Welcome in if you are newer to the show we go live every single Monday through Friday at 10am. Eastern. We bring on a guest from our community or an affiliate or something who has taken our training and been impacted by it and gotten good results. And we try to unpack a little bit of their strategy so you can consider this you know, kind of a free wake up call. free coaching session. Whatever you want to call it. And it's an opportunity for you to get a look inside of somebody who's killing it right now. Not six months ago, not a year ago, not five years ago. But right now, it's sort of what's working right now. So if you're tuning in with us whether you're live or via a replay, hit the like button if you can hear us okay, and then type in the comments where you're tuning in from. I think one thing that you'll find with our legendary community is there's a pretty big variety of people from all over the world. And between that and between bringing on guests every single day for the last two years. I think my big takeaway, I don't know what you'll take away from it. But my big takeaway is, you don't need to have some special magical skill set. You don't need to wave around a little wand with fairy dust. There's normal people out there just like you who have come through our training, come through the 15 Day Challenge and got real results that have changed their life. And so this morning, we've got another great guest and he's coming to us from I think don't let me butcher this, I think from Florida, and we're gonna bring Josh to the show. So for everybody who's here with us, live. Give us a big clapping emoji in the comments. And welcome on. Josh. What's up?

Josh:  What's up, man? 

Matt:  Awesome. Good. You are from Florida, right?

Josh:  Miami, Florida to get Okay, cool.

Matt:  All right. Making sure that Well, I had done a little reading on your questionnaire. And then I had this moment where I thought for a second that I was reading somebody else's. So anyway, I got the right one and everything that I studied up on was the right person. So tell me your background and how you found it legendary? What got you looking for something online? Like just bring us into your world a little bit. 

Josh:  So it's a long story, but I'm 24 years old. I've been a natural kind of hustler since I was a young kid watching cars in the street, you know selling water bottles doing garage sales. So I was always looking, you know, out there trying to make a buck and you know, provide for the family. And, you know, my journey really started when I say after my two years of college after I got my AA I found myself kind of in that in that race where, you know, trying to keep up with the Joneses in the sense of like, everybody was choosing careers, you know, and I was like, Okay, I'm gonna have to do something my brother you know, did he did the Straight A kid you got you know, became a doctor. So I was looking at him as a role Model. Everybody was looking, you know, up to him. And after college, I just felt very weird. You know, I didn't want to, you know, pursue a career that was traditional. I saw other people doing a lot of stuff. And you know, my eyes were open when I got into a marketing company. And, and that kind of changed my environment, changed my mindset, and I knew online was the way to go. I knew that. You know, I knew it was very scalable. I knew I didn't want to be working for someone I wanted to be my own boss. And little things led to another. I got a really good job after my AA. It wasn't in my field at all. It was actually in business. So that's why I kind of went in. The owner of a jewelry store that I was washing cars for back in the day took me on under his wing and he taught me he taught me like the ropes you know, he taught me the jewelry business, you know, the profits, you know, the gross and I really saw a full fledged business from the inside out. And you know, and that taught me a lot of things right. I knew business was the way to go after that. But I also knew that you know, he had a $13 million a year business. And he only made about, you know, net profit less than a million, like right under a million. So I just saw so much expenses. Where did they know, when it wasn't digital, right? And what overhead Yeah, exactly. And that brought my eyes up. I was like, wow, I need to do something online because it's much more profitable and much more scalable. And then after that, I started doing my marketing. I started doing marketing and opened up my agency. I actually quit that job after kind of, you know, getting tired out you know, I was overworked and also underpaid like always. So I did my own thing. I did my own marketing. I started doing, you know, websites for graphic design companies, everything that I could on my own to kind of stay alive because I did take a really big pay cut. And, but it was you know it was the right choice for me. And one thing led to another and once I was in the agency business, I also found the same thing. It was like I created one for 15 other bosses. And I was like Okay, I gotta do it, I have to change something up here because this is not scalable in itself. If I if I don't hire people so after that, you know I was looking at I was always into the funnels I was to click funnels and they also have their own affiliate like program and I was making some money there with affiliates because my clients I would sign about up on their my affiliate links, right so I was making some money there and I was like, wow, it's like, I'm not even doing you know, no work for this. We're just signing them up, you know, to do the actual product or service. I'm selling them and I'm getting a little back end money coming in every single month and you would do more research. I found legendary on YouTube. From a couple people actually. I reviewed legendary and at that time, I was actually in another affiliate program. I was already starting to transition from my agency model to full on affiliate marketing and I was in another program but I didn't see any results. I didn't see any members like doing good in them. And that's the one thing that changed it for me for legendary is that I saw so many people, you know actually having their lives change actually having results and you know, when I saw your scoreboard I was like well, I want to be on that and yeah, that's how it started. I went all in. I went all in from day one with you guys

Matt:  Oh, that's cool, man. That's really cool. And I you know that whole journey and it's fun because I resonate a lot with a lot of what you said in terms of, you know, being a lifelong kind of hustler and washing cars and shit and that's fun. And mostly just because I resonate a lot. I think I've told this story before but I I've when I was little I would steal not steal but I would take my parents debit card before they even knew how to buy shit online I think and I would buy stuff like in bulk I buy like for calculators or for cell phones and then sell them individually and try to like basically wholesale cell phones before they were like you know even a whole whatever Motorola like the whole anyway. So I resonate a lot with that and I also thought it was cool how you know, I also have done that whole agency model where and I had this same experience I had this realization of like, oh my god, like, I could sign up clients and then I could send them up to click funnels, and I could sign them up to an email auto responder and holy shit like I could not just have that first little jolt of income but you know, if you get a real sales funnel setup in a process, they understand and they understand why they're paying that money each month and then you know, you've got that recurring commission every single month. So that's really cool. Then your transition to affiliate marketing. You've seen other stuff. You saw a lot of people who are legendary normal human beings getting results, maybe someone here you saw on our scoreboard, whatever. And just the reference of the scoreboard for anybody who's watching is when people are affiliates for our company. We just have a little which you don't have to be by the way. We don't, we don't push people into that or anything like that. We teach transferable skills, but we do have a little scoreboard in the back office. It's just kind of fun to see where you're at and how things are going. So that transition from going I'm curious about the transition from agency to affiliate and trying to do that more as like your main core source of revenue. How is that then and when how long ago? Did you make that transition? Or are you still making it?

Josh:  I'm still making the full transition. So I cut off most of my clients. I took another pay cut in the beginning of January because I was doing very well with the clients right. I was you know I was selling you know sales funnels at a good price. And it was very profitable for me but at the same time I knew that to scale that I really needed to build a team. And I tried to I literally put together graphic designers who put together funnel builders, copywriters, the whole nine have a team that has to be them for an agency and it was just I figured out that you know, the process of the back and forth and the quality control was just so horrendous that it got so there's so many headaches coming up on me. And you know, in the beginning of January actually, I have a very small friend group and we're all also in the same thing. We're all you know, young hustlers that just are growing our own businesses. And you know, one of the things that we did this year was we kind of said like, let's focus on one thing. Let's focus on one thing that we want to really drive for the next 12 months. Because last year , one of my problems was that I was everywhere. I was doing the agency I was doing FBA I was doing you know dropship there were so many things on my plate. And that's another reason why kind of, you know, more headaches and stress got on me so what I did was I was beginning January, I kind of finished taking on new client work. That was the first step I didn't do any more client work after January. And after that, I started scaling all the old clients that I had and I kind of finished my you know, products and deliverables. You know, I put them in good hands and I kind of just said goodbye and I kept on thinking that now I have just three clients. And those are really good clients that I work very well with. They're very minimal effort. Most of it is maintenance and consulting. So that has been kind of like my safety, my safety net but like it pays for all my expenses, basically. And now it's just I'm going all in on affiliate marketing and that's where it's been this hour by the way and beginning January I started zero on all social media platforms. So that was another big for me. It's where I really like you know after going through you guys training I was like okay, this is the time 

Matt:  you went through everything legendary has to offer. 

Josh:  Yeah, I went, I'm talking about I came in and I was like, I'm gonna rock this thing because it's just I saw so many people and I was like, hey, like, this is something that is when you see something that works, right? Like, there's a reason why people are having success, right? It's not just, you know, Luke's like, there's, there's a reason why and if someone can do it, you can do it. That's what I always say, if a man can do it, I can do it right. The quote that a man can do it. I mean I can do it, right? Which means like, you know, someone else does it yourself as a human being could do it too. So I went inside the challenge. You know, I took you know, I went in and I literally did that 15 Day Challenge for like three days. I did not stop. You know, the first day I got on the Quality Advisor and I was like, unlock the candidate because I'm pulling through it. And it was a great process. It was good. It was good. The way you guys kind of put it step by step is just the right way to do it. And I love this system. I love the kind of infrastructure that you guys have put together. It is really really good. So it allowed me to kind of like you know, take a leap of faith and really believe in myself and put stuff into action. You know, starting January I started doing all platforms. Mainly Tik Tok actually started with Tik Tok and then from there, it just grew now 105 I'm on Tik Tok Facebook reels Pinterest, YouTube shorts and iG.

Matt:  And so and also Hey, by the way for everybody who's here, I don't know if you saw this doc. Maybe you're a little bit ahead of me, but I saw that you were on the leaderboard today on the scoreboard today. I just said you were just pretty cool. I was like he's doing pretty well these days. Let's check it out. 

Josh: When I first got really of what I was like, Oh man, I was like, Oh man, as soon as I got on there, I was like, okay, more I'm gonna write Yeah, cuz it's sort of a game

Matt:  that at that point, but also Yeah, I mean, look, you got some heavy hitters on there. There's, you know, this 30 days. That's a tough one to crack. So

Josh:  we'll see. Find out. Now. Now I'm thinking about this step by step. And what are those last seven days is my next step. And then after that, I'm going to go for 30 days. Cool, cool, cool.

Matt:  I love it. So you're on all these different platforms. And by the way, for everybody who's here I the reason I said that is cuz earlier I introduced this show as sort of a what's working right now and what's working like 10 months ago or 15 months ago or something, a lot of times people will come and say, you know, how relevant is this still or like, you know, is all of this just outdated? Did this work for people two years ago when the pandemic started now, it's all done. No, you know, Josh is a great example. He's using it today right now, and he's also omnipresent. Here's what I wanted to ask about your sort of Omnipresence, branding, meaning, you've got content on five different platforms. You said you're present virtually everywhere on social media. My first question is, which platform did you start with? And my second question is, which platform do you think is bringing you the most leads and revenue?

Josh:  So the first question, Tik Tok was the first one that I started with and the reason why was because it was the first time that I ever put myself out there. You know, you know, on all platforms, and it was one of those things where it's kind of a little fear behind me. It's like, oh, man, do it because as soon as you put yourself out, there's gonna be judgment, right. And that's something we all have inside of us, that little fear. But I finally knew I was like, Listen, the only way I'm gonna make it is if people know me, I don't care if they like me, or they hate me. They just gotta know. Right? So I just went all in. I started with Tik Tok, you know, I was brand new to the platform, sort of learning how to edit you know, the simple stuff like add texts, keeping it short. I really just modeled other people's content because, you know, a lot of people get stuck in the, you know, analysis phase, you know, and they really don't move. So I was like, Okay, let me just see someone that is doing it today. And let me just see what they're posting and after that I kind of just springboard off of their content and I'm like, Okay, this is what this is what's working right now. And we do something around that. So Tik Tok with the first one. And your second question is, which was the most profitable? So what I've done lately in the last, this is brand new. So as soon as I did Tik Tok, one of my friends was like, Hey, you actually go into a Facebook group, right? Like posting whatever you're using on Tik Tok is downloaded without the watermark and posted on reels on Facebook groups. And that blew up even more than Tik Tok. So that was like, Whoa, learn something here and then I just started, I started getting flooded with messages on you know, what is it? How can I start and all that? So, Facebook actually has been my most profitable now in the last like, a month I've been. I kind of changed the model where I did my own little workbook right here. I did. This is my little lead magnet on everything that I learned. And I put a lot of value into that. It's like the five pillars to affiliate marketing, where we kind of go over you know, the framework of affiliate marketing because affiliate marketing is very, very simple when you when you really understand it and no, right doesn't it's not like other business models that has like, you know, variables for the marketing is really simple when you break it down into like a fundamental. So I put that work together and I started tracking all my leads. All my work with links actually have like, you know, Facebook, tik tok and now going through it, you know, I know Facebook is my most profitable for sure. That's where I got the most leads and the most people come in through there actually.

Matt:  Are you posting to a personal profile, a business page, a group, where do you make the

Josh:  posts, so I did it with my personal page actually. So when you go on Facebook, on your personal profile, and then you then you can find reels and then from there you click on your actual profile picture and then create a reel and that's where I started. And now I have like, I have like now I think today I'm about to hit 29,000 followers. Wow. Which I didn't even know you can do followers on reels, right. It's a completely different thing.

Matt:  Right? Well, that's a missing piece, right? So when Tik Tok got going they figured out a way, a simple way to get people to follow you from your videos going viral. And the problem with Instagram reels has been Yes, the videos can blow up but they can't blow up your followers quite the way that Tik Tok counts. So you can build them to mass following quite the way that Tik Tok has been able to. And I think really in the last 30/60 days, Facebook has figured that out on their platform of how to make you know these super viral reels, but also then quickly turn people into followers of you through that and I think that's really powerful. And I've seen it. I've seen it from multiple different people just literally stripping the watermark off their Tik Tok going straight on Facebook and you know, the beautiful part about Facebook that I keep telling people is Well, number one, let me just say this. Taking people from multiple platforms and putting them on different platforms is really, really important. So building an audience on Facebook on Instagram on Tik Tok Pinterest on YouTube, building multiple audiences in different places and then cross pollinating them is really important because eventually you'll hit a day where your Tik Tok gets shut down for five days. Eventually you'll hit a day where your ticket gets banned from Tik Tok for a day and then you have to appeal it and you're like, Oh my God, my revenues are gone, you know, whatever. The beautiful part about getting on Facebook too, is you can go on Facebook and you can engage with people in much different ways than on Tik Tok. You can do long form video content. You can do written posts with images. You can do short little updates that just appear in their Facebook feed. Right so you can actually stay present in front of them. I think way more than just uploading videos on Tiktok not that Tik Tok is not working. There's people blowing up on Tik Tok Well, we've had multiple people come through here now and and tell us basically what you just told us started on Tik Tok, I'm getting great results on Tik Tok started doing it on Facebook, and I'm getting a ton of leads and sales through Facebook reels. I think that that's just you know, if I'm sitting out there watching this or listening to this as a new affiliate marketer or as an experienced affiliate marketer, and I'm creating short form content, but I'm not posting that stuff to Facebook reels.

 

Josh:  you're leaving money on the table for sure. Lots of what you say was like, you know, in Facebook, you do have different ways to interact that he said was like a post or something and then they also have messengers, which was a very big thing for me in the beginning. Because I was flooded with my messenger. You know, a lot based on days, and it got to a point where I couldn't keep up with the messages. And that was, you know, that was a big thing for me, that was another problem to solve. So, I kind of, you know, in my opinion when I was in the agency, you know, I was outsourcing a lot of stuff, right? So I didn't make a lot of good connections all over the world, actually. And I knew that, you know, to outsource anything, I really have to systemize it, because it's a very, I didn't want to get into one of those things where I was like, I was doing all the quality control. I wanted to put something down. It was very simple to follow. So the first thing I did was I did a messenger like SOP, like a standard operating procedure for messengers with very specific questions to ask. So basically, I went into a standard operating procedure for messenger very specific questions, and I started doing it myself to test it. I saw a lot of people giving me kind of questions back and there were a lot of questions going to me instead of me asking the questions and getting answers from them. So I learned that you know, me asking the questions, I will control the conversation. If I will let it be up to them. They will control the conversation then it will go anywhere. So I did my own little procedure and then I got a PA from the Philippines and I trained her. So she actually now handles all my messages and my reposting up until this one this team's the last I'd say 30/60 days though this

Matt:  Wow. And the posts. Yep. And wow, that's super cool. 

Josh:  correct. I post on Tik Tok and then from there, I did another systemized process where they go to my Tik Tok account. They download the video without the watermark and then from there, copy my captions on Facebook or on Pinterest or YouTube shorts. And then do it reposting for me

Matt:  that's a that's a real business you got

Josh:  going Yeah, I told you going all in

Matt:  Yeah, no, it's great. It's great. It's super smart to write. Especially especially given the fact that it frees a lot of your brain. A lot of your brain, headspace and brain space to stick around on content and doing things that somebody couldn't do for you. It's always a question of like, what's, what are the few things each day that only you can do for your business? And anything else? Maybe find somebody to do it for you or find somebody who's willing to learn or configure out that SOP is really just a matter of just getting like a checklist and do this, this do this do this. If this happens do this. And it's really just once you've developed that system, it kind of becomes really self explanatory. We have a lot of those obviously in our company and the SOP just sort of rescues management and ownership from like a lot of nightmares, right? It's just Yeah, it's the rules of the road. And you know, somebody asked, Where did you find your PA? I can tell you for me. I find most at upwork.com Where did you find yours?

Josh:  So actually my PA was kind of so back in the day, I ruined my small group of friends. One was running an automation company and they had a bunch of the HR team over there and then he blocked me in with one of those but beforehand I was using other bases actually had two bases from Fiverr that were very very good for me. You know, I first found them for data entry. And then you know you got on a call with them and trained them for other things. So they're everywhere. I thought Upwork Fiverr is a really good place to poke at them. Honestly, they're very good at following directions. All you have to do is have a really nice checklist and kind of like you know, step by step procedure for them. If you can do that, then you will have PA loans.

Matt:  Yeah, I read The Four Hour Workweek. I read this book like 10 years ago, and I still remember he said, You know, I went on this. I went on this website and I found an outsourcing group in India. And he was like, you know, I gave them instructions. Didn't have a lot of expectations. They came back and they blew my mind. And his first response was, wow America is fucked because they just have skills and there's a lot of desire to figure it out.

Josh:  And they're hungry. They're very smart. They're literally super driven. And they're very dedicated to their job. For sure. Yeah,

Matt:  For sure. Yes. A lot, a lot more than many sorts of us like fat and bloated Americans who are not as driven nor as motivated. You know, we have a great PA and she does so much and it's amazing what Yeah, shout out to Roxy. She's incredible and she does a lot of work and she's based in the Philippines too and is a beast who works harder than most so you've got that whole system in place for your affiliate business. Now it's mostly about creating short form style content, but you're also doing a little bit on YouTube. Is there any longer form content you're doing on YouTube too?

Josh:  So at this moment, you know, since I started this in January, there were a lot of things to kind of solve. Yeah. And I saw this point like a messenger . I saw the repurposing of content. So now I really have my hands free now to just do content. And that was one of the main things for me to outsource because I found myself, you know, hours in a day just getting back to people and not being able to produce the first thing that got them in you know, so I knew that was a big problem. So I just saw that. I got a very good Legion, which is the workbook which was growing my email list like crazy. So now switch that switch.

Matt:  Wait one sec. I wanted to dive into that. So you went from just basically generating leads through just like an opt in and having them go through a video like a bridge funnel, and you said, I'm going to get a really good lead magnet to give away to people. There were a few questions I wanted to hit on because people are always asking this. How first of all, did you just purchase a lead magnet? Did you write a short lead magnet and then have somebody design it or what did that process look like?

Josh:  So first, I started with research, right? Just when I started I really jumped in, like head on. I didn't really think about a lot of things I just wanted to start doing so what I did was I went I first did research on what funnels were used today. So I was just looking at other legendary marketers. I was looking at other affiliate programs and what funnels they were using and I saw a lot of them were doing lead magnets and if they weren't doing lead magnet and they were just starting up, I saw most of them were just doing like a very simple like opt in page with no lead magnet to say if you want access, put in your name and email. And then they'll shoot straight to you know, the offer or a little bridge page, right? Yep. The way I started was I literally just put it in a very simple opt in and then straight to the sales page, right which is you should have a bridge page, but I just wanted to and after that I still was getting really good options from my actual content. So I knew things were working. And then finally I was like you know what, I do need to kind of like convert more because a lot of people were just a lot of people today online are very skeptical. You know, everybody thinks you're a scammer. Everybody thinks you're, you know, one of those. It's so crazy what's going on online. And I understand them too, right? Because there are a lot of scams out there. And, you know, you just have to know, people were telling me hey, are you a real person? I was like, I can get on a call with your brother like, like, yes, of course I'm really talking to you. So after that, I was like, Okay, I need to kind of like you know, optimize my funnel. And before I did the actual bridge page, I saw someone doing a lead magnet. And from there I was like you know what, let me try something that I did. I did a lot of research on what was out there right now. I saw a lot of people like their lead magnets and I kind of was like okay, this is really good information. This is really good information. And then what I learned, you know, through my training, I was okay, let me put my kind of pizzazz together, and I put it together. Once I had a good outline. I went into canva.com and I designed them myself. So I was very creative. I'm a very creative person. I like very good graphics because of my agency kind of background. So I went on Canva and busted out a 31 Page kind of workbook all designed there, which was pretty good. And then yeah, that's how it did the workbook itself.

Matt:  Super cool. They got lots of templates. It's free to use. Super sweet Yeah.

Josh:  Yeah. Canva is really really good. It's been Oh, yeah, yep. All right, good. So yeah, Canva is really good. Especially if you're not tech savvy, and you don't really know how to use Photoshop and stuff. Because back in the day, you would need Photoshop to do something like this. Alright, and Kerala just made it super simple drag and drop and, and yeah, it's been amazing. I really did 30 and in total I think it's 31 pages. Wow, great work. Yeah. Yeah. A nice little note section and everything like this up.

Matt:  Yeah. Right. Bingo. It's awesome. And then you can get that I mean, guys, you can literally get that thing printed at FedEx or something. I mean, you can just upload the file they'll ship it to you, or you can go pick it up. And then you've got and the cool part is you know, so many good marketers do this. I think it's so underrated that they'll actually pull open the hard copy while they're on content stuff and just be like, dude, like, just get this here. It's right here, you know, and there's just something different about, you know, being able to see it and look at it and be like, Oh, damn, that's really cool. And I also just wanted to commend you on taking the time to do that because, you know, that's real hard work to put that together, but it's doable even for people who have only been here for four months, you know, five months or something like that. And, but you've done some real work to build something of value and now your email list is exploding because people are like, damn, I want this down on this and I think that, you know, my take away from that in 10 years of marketing is, the more that you do things like that to get people on your email list, the higher quality your email list is, so it's not just a matter of it blowing up but it's also blowing up with people who are really excited to find something and what they find is real quality. They don't just they don't just pop on your email list to come into a watch a video and then they're like, Well, okay, that was interesting, whatever. And then they're just sort of like, Yeah, whatever. But you know, if you take the time to build something like that, like a quality lead magnet that's branded to you, if you can you can really transform that email list into a cash register. And you know, some people say emails are dead, but when they say that I immediately tell them the reason you're saying that is because your email is dead. But the truth is, you can absolutely blow up a huge email list of people who really want to hear from you. And I think that's the best way to do it. Yeah. 100% So for people who are, I'll give you the last word tonight for people who are just getting started who are getting going. What would you tell those

 people who are just in the beginning process of their posts and videos to Tik Tok and they're there. Some of them maybe are seeing a little bit slower growth and they're just starting to figure out how to create content. What tips would you give them in those early days of content creation to get going?

Josh:  So big take so my first month was very, very slow, right? So I would say the biggest step is not to look at the followers. Don't look at the views. Just post this, get yourself posting three times a day. If you can do that for 30 days. The following and the views are going to come you're going to find what's working for you and what's not working. But really, I think it comes down to just doing right. And that's where a lot of people, you know, they kind of get stuck in an analysis paralysis-like phase where they're just thinking and thinking and planning. I think my biggest thing was, I would do first and then figure out what is working, what is not working and then optimize that. So if you're just starting out today, I would just say don't look at the followers. Don't look at anything, just look at just get yourself to post three times a day. And for my people out there that like you know, I don't know what to post, right. I didn't know what to post at all either. Right? everybody's on the same platform. Everybody's in the same phase when they're starting out. You don't know. That's fine. Now you gotta go and see what is working, go and see what other people are posting because the content is already out there. Right? There's nothing new here. You're not going to be inventing something. All you're going to be doing is putting your face with that content. You know, now you're distributing right. And a lot of people even though it's the same kind of content and a sense of safe value. People will resonate with you more though, right? I got into storyboarding. Hey, like I've seen this four or five times but for some reason like you know, I trust you right or I believe that you you just got to do and you gotta go and see what other things are working and just springboard off of that and then don't only look at the followers or like the engagement if do for 30 days. And it's gonna come to you

Matt:  That's that last minute, right There is just pure, nothing but pure gold right there. A lot of times people have impostor syndrome, but the truth is, you're a news distributor and you're a content person, your Content Curator and distributor. And that's basically your whole business model. Especially nowadays as a freelance Digital Marketer, so man, cool, I'm gonna put up your social Thank you. This was such gold today. You never know what to expect when you walk into one of these or at least I don't and, man this was I have notes that I've taken away. So thank you. Appreciate that.

Josh:  Thank you, man. Thank you guys for having me on.

Matt:  Hang on one second, Josh, if people want to follow you on Facebook, is it the same thing or how do they find you on Facebook?

Josh:  A little tricky, especially when it comes into reals because they're very brand new. Everything is @joshonmarketing. So you should be able to find me right now in talks with us. We'll be perfect.

Matt:  Thank you for appreciating it. So you can Yeah, just do a search for that. Just do a search for Josh on a marketing email to find him or search Josh and find him that way. Guys, thanks for tuning in. This is another amazing episode. I'll be back here tomorrow with another guest for wakeup legendary at 10am. Eastern go give Josh a follow let him know you saw him on Wake Up Legendary. It's @Joshonmarketing. Go give him a follow up and give him some love. We'll see you back here tomorrow. 10am Eastern

Follow Josh on Tiktok-https://www.tiktok.com/@joshonmarketing

Instagram-https://www.instagram.com/joshonmarketing

Pinterest-https://nl.pinterest.com/joshonmarketing

Youtube- https://www.youtube.com/channel/UClprH6Mhuq2ixMf6oN5lW3w

How To Share Your Story Quickly Through Social Media

Below is the transcription for this episode:

 

Dave:  Hey, what's going on my friend? This is Dave Sharpe welcome to Wake Up Legendary, the infamous show. Heard round the world, my friends round the world, in the marketing universe, and we'd like to welcome you here to yet another exciting week of stories and interviews. Just an enormous amount of value in training. That is, it is pretty much right at everybody’s fingertips a lot of times we even have people that want to be like us. The gurus and the goblins out there who copy our you know our strategies, and wonder how so many people in our community are succeeding and they can even Come on wake up legendary and listen to the strategies that we share with them. Like friendly so openly. And so and so hopefully and also and also, hello to anybody out there who you know, you know, wanting to copy our strategies, a special shout out to anybody who's in the DMS who’s actually showing up the Facebook lives and hitting up our clients and students trying to pitch them what are garbage courses are, quite frankly a waste of time and money. Let’s jump into it though, From Fast Food Worker To Digital Marketer. Davis, welcome to the show. tell us how you got started and you know how you found Legendary Davis.

Davis:  Actually, I wanted to say this. I've been visualizing every single day, to be on a call to be on an interview with you, Dave like every single night I imagined talking with you and now it comes through so I'm very excited today and a bit nervous as well.

Dave:  That's a real honor man. Thank you for sharing that and and it's it's it's just as much of an honor for me to be speaking to you, buddy. So but that is the power of visualization, isn't it and and just thinking about what you want to happen and I think the majority of the people that I meet, think about all the bad things that they don't want to happen. But when you step back and look at it well, you're spending all that time thinking about all those bad things in the world. It has a weird way of giving you exactly what you're thinking about, and also giving you exactly what you're most afraid of. Right. So thanks for sharing that man. And that's really powerful. A lot of people wonder how I have become, you know, where's my training and where's my speaking training or public speaking training or any of that kind of stuff. And it all comes from that same thing, visualizing myself being in that environment, whether say I'm going to do an event, visualizing myself speaking in that environment and rehearsing that over and over again. And then when I get there, it's almost like I've already been there. I've seen myself crushing it and it's not as scary because I've already prepared it so we could talk about that for an hour. 

Davis: But first you know, there's lots so much to talk about. But anyways, tell us a bit about you. And thank you for sharing that you know what you just did?

Davis:  Okay, so my name is Davis and currently I'm 19 years old. I live in France for my studies and I've always been originally from Vietnam. And I'm currently I do affiliate marketing beside having my first year in college and my goals on on this call with you on this interview is to share as much value as possible to inspire others and you know like to talk about my biggest defeat mistakes so that everyone can avoid that or maybe if someone has already done that, then you can find the way to fast track so that you will never make that mistake again and you have to get out of it.

Dave:  So you're 19  And you say that you're currently where right now.

Davis:  So I'm in France right now.

Dave:  You're in France right now and you're originally from Vietnam?

Davis: Yes. Exactly. 

Dave: And you're there at a university , is that what you're doing? And on the side you're actually also doing affiliate marketing?

Davis:  Yes, I'm doing good marketing on the side.

Dave:  Sheesh, I know grown people in my town that've never gotten on an airplane for God's sake. And you're and you're halfway around the world and you know, doing studying and then you're also doing so that's a lot first and foremost. I want to know just what is driving you to do so much. I mean are you are, you know, it's got to be something more than just your parents want you to do it because you wouldn't then be taking additional action there in France.

Davis:  So actually, like I've sworn in a low income middle class family and you know, like, I've been through a lot of rough times. So have I in my entire life. I've been working hard to, too , like to try to live a different life, to try to do different things from my family because I don't want to do the same thing that my parents did. I don't want to be stuck struggling financially and never have enough time. So I always go up and hustle whenever I have time to be able to have my dream life in the near future.

Dave:  Yeah, How are you going to college? How is that being financed?

Davis:  So actually, I have spent like one year learning French and I came here I think since 2020 to have navigated to learn French here. So this year I am able to learn from the college. And actually when I learned French, in French, the tuition fee was basically free.

Dave:  Oh wow. So So Wow. So you figure that out? If you learn French you can go to France and go to university for mostly free for low to no cost. Is that right? 

Davis: Exactly. Exactly. 

Dave: Okay, friends, I want to just point one thing out. I mean, I don't. I'm just meeting you now for the first time but just the resourcefulness of that alone is really impressive. So now you get to France. You've been practicing French back in Vietnam. Now you're also continuing to practice French there in France and you're learning but you're speaking to me in English. Now where does that come into the picture? Because you know, that's not what your family says? Is it? They speak Vietnamese, right?

Davis:  Yeah. So most of the time I have been watching a lot of YouTube videos and I tried to talk the way they needed and just, you know, like to intimated what they did and try to speak fluently in English. And I know that I will be doing business in English in the future. So I try my best to speak fluently in English.

Dave:  Unbelievable. Unbelievable. Davis. I mean, The reason why I'm asking you these questions. You are giving us value by just helping us to see everything that you're doing and everything that you've done. And you know, we sometimes I know, I know I sometimes I have no idea what it's like to be born into a country like Vietnam. I don't know. Maybe you had a wonderful life. But you were just saying that you had a lot of poverty that you grew up around. And the other thing that I'm noticing is that you had to leave your country for a bigger opportunity. That's also something that is a whole that's a whole different level of having to go after it. I mean, it's just so so that's helpful to me and to people who were born in America who there's all the opportunity in the world really is here. And that's one of the things that I scream out to my American friends for god sakes. You know, and I'm not you know, I love America. And I love my American friends a lot of the time, you know, I'm just like, hey, look, there's a lot of opportunity here. So did I get that right? Did that feel like that fit that you grew up around a lot of poverty and then had to watch your parents struggle and you basically had to leave your homeland for a bigger opportunity. And eventually where do you see yourself going?

Davis:  So I've been dreaming of big scenarios when I was really young, like, I've been dreaming of living life without worrying about money. Different life. Wow. Really? Yeah. So like, I didn't know how I could do that? i The only thing that I knew when I was young was to study really hard at school, trying to get the best rates so that I will have the opportunity to go to another country. That's the only thing I know and I was just thinking that I am going to learn really hard. And I'm going to get a new high paying job in another country. So that I will be able to live a new life and also help my parents.

Dave:  Okay, so ultimately you're just where you're probably thinking and been dreaming about just traveling the world and just exploring and who knows where you're going ultimately. Maybe you're gonna have a house in America, a house in Vietnam, you'll have a house in France. Alright, let me ask you this question. Where does affiliate marketing in online marketing fit into all this for you?

Davis:  So actually, it is a long story like, last year I started my first ever job in my entire life. I didn't have any prior experience or experience in the pandemic, so it was really hard to get a job. And eventually I found a job in a fast food restaurant like the Japanese fast food restaurant, and I was paid like $8 Now minimum wage, and I was working really hard

Dave:  worked and that pissed you off? That pissed you off. You're like no, this is not good enough. You're like this does not fit my dream. You know, this is so so again what happens tell us see he's talking about some pain right now, folks. He's talking about something that's uncomfortable that is the worst thing possibly that could happen to you right? You've been dreaming about being wealthy and successful your whole life and now you're making minimum wage, continue with the story.

Davis:  So I because I didn't have any experience like I have never been cooking for others my entire life. And that's why my boss mistreated me, not only my boss, but the college ministers that bullied me and verbally abused me and that made me really hate my job. I felt stressed. I lost my self confidence. I had low self esteem. Like basically I felt really crappy when I had to go to work. And at the time, I also liked that it was an equal social life changing because I was also reading the book, Rich Dad, Poor Dad. And I just adopted every single book that he gave me like Robert gave me and I just embraced the mindset and that made me even hate my job. I hate my job even more. And that's why I tried to find a way to make money online.

Dave:  Oh, wow. You were reading that book before you came online?

Davis:  Yes. Because I was looking for ways to I want to find a way to get my dream life and I couldn't just do the same thing like most other people are doing so I need to read more books to expand my mindset, because I know that current version of myself and my mindset couldn't get me to my dream. So when I started everything okay,

Dave:  So what led you to Legendary and bring us current now to what's happened here over you know, when did you find legendary How long has it been? To give us some timelines and some ideas of, of how things are happening. You're looking like you're more excited to talk about this part.

Davis:  Sure. So, in March last year, like 2021 I started my first entrepreneurship journey beside my restaurant job. So I actually got into growing thin pages on Instagram. I bought a really successful entrepreneur on Instagram and I tried to learn every single knowledge by good. And actually, that cost was four promises because the guys who sold me, he told me that if you bought this car, you're going to learn how to make three paid by PayPal, but it didn't didn't have to continue because that cost just taught me how to, like on mass on your novel strategies on Instagram, but they didn't teach me how to do it. They didn't teach me how to monetize that. So I started just selling my service for $90 Trying to help artists to create a brand on Instagram. And I have been dealing with that from March until August. It has been like five months of hustling for $90 on my service, and it was really tiring for me. And that's when I I saw many, like real flip modules on Instagram. Hi, I just give it a go like, Okay, I need to change. I couldn't do it anymore because I couldn't just tell him I searched for $90 and help a lot at the same time. It just led to the now so I discovered good marketing. I watched your videos and I just enrolled in Legendary Marketer right away.

Dave:  In August last year? And what's happened since then.

Davis:  So I started actually like in real struggle where like many people are watching this live stream. So in September, in the beginning of September, I started to post my videos on TikTok. I was very fortunate to have three days of posting on TikTok on Pinterest on Instagram. I got my first commission, but it took me one month to get another commission. And the thing is that I was just thinking that affiliate marketing is just about to have the pre made sales funnel pre made even marketing part. And I just need to create as much viral content as possible. My mistake was that I didn't have any target audience. I didn't know what I was doing. I just think I was just thinking like, okay, so I'm gonna create a lot of bio content and I got a lot of news so that I can make a lot of money but I wasn't sure.

Dave:  Yeah. So you so you, you learned you're saying are you saying that you thought that getting in and being successful in affiliate marketing was just about creating viral content?

Davis:  Yes, that's what I was thinking back then. 

Dave:  And what have you learned? What what what how would you describe if I was to ask you now how I can be successful in affiliate marketing? How would you describe the formula if it's not simply making viral content in doing that only? What is that formula?

Davis:  Okay, so, before I go, I'd like to talk about my device so that I can lead to the lessons that I have learned. So I

Dave:  I want to talk about your defeats first. Yes. Yeah, that's great.

Davis:  To November last year, into Monday through my TikToks, zero 40 to 43k followers, and afterwards majestic top thing is that my videos went viral in the countries where Legendary doesn't work with and people replied in common in their own in which we which I cannot understand and they reply to my email marketing in their language has grown so I have like almost 4000 subscribers in my email list. They were in the target audience and they couldn't be monetized as well. So when I discovered that, and whenever I saw the videos, I was really, I was feeling really terrible that whenever I fought a video, myself going viral, I changed the privacy of that video to only me so that it couldn't go by anymore because I don't I didn't want anyone who, who who are not from the countries that I want to watch the videos. And, and I have been at that point for like, two three weeks. Yeah. And then I was in a really big benefit. And I was in a really terrible situation. And one two weeks of being really depressed, feeling terrible, and myself feeling like a loser and that was the biggest defeat that I have. I decided to you know, I'm gonna start over again and I deleted my email list of 4000 subscribers and also, I thought that the new Tiktok with a brand new thing i Because failure I discovered managing new and I treated the failure as a lesson as a teacher not something that could make me quit. So

Dave:  So what did you do differently because what I'm hearing that happened was every time and let me just make sure that I got this correct. Every time I do I begin to go viral. It would attract people from countries that didn't speak a language that you understood and like for example, this has absolutely positively nothing against people from this country. But we found that India will, you know, eventually basically have to stop taking customers from India, because we experienced a lot of fraud and stuff like that. 

Dave:  That was from countries that, you know, either, you know, places like a company like us didn't accept customers from or spoke a language that you didn't understand. And so every time a video would take off and go viral you would actually set the video to go private. And so it didn't go viral. And then you had an email list also with 4000 subscribers who are mostly you're saying, these, these, this group of people, and so basically you looked at that you said, Hey, this, this is a defeat. I'm going to start over. I'm going to start from scratch. And you did, was that right? Yes. Okay, I just wanted to make sure that I got so then what happened? Anybody who's just coming on or needs a refresher? I said what do you know? How would you describe the formula to be successful affiliate marketing, and he said, Let me tell you first about my defeats. Let me tell you about my failures. So what you just described was sort of you described it like, Hey, this is defeat. Let me start over and with a new outlook. And with new wisdom and tell us what happened next.

Davis:  Okay. So first, I tried to find out who my target audience is because I know that when we try to target everyone when we do, like general content on any type of social media, we would attract a lot of different types of people. So I want to make sure that I only attract my target audience. So I tried to define my type of audience. I tried to look back at myself, like in the past, when I was an actor, what makes me to table and like try to figure out my pain points and my desire and try to put that into the content. So first of all, to have a target audience, you need to target audiences who can relate the most to you and you can understand the most so it should mean the old version of yourself. And then what I do is that I've changed the content strategies and also started to learn copywriting, storytelling, funnel building, so I tried to write my own email.

Dave:  You changed you changed the messaging in your content is basically what you're saying and what it what did you change it from and what did you change it to?

Davis:  So before I was creating content like how to do like, make 20 bucks per hour with Google, for example. 

Dave:  See, we're doing the quick, the quick, whatever ways to make money, blah, blah, blah, but everything everybody does, and what do you start doing?

Davis:  So I started to target my boss. So I started to create content for my audience. I tried to, like, try to be authentic, tried to show myself tell my story.

Dave:  And your stories are wonderful, by the way. I mean, the real challenge that we all have is how do you tell and I looked up at the clock, right when I said, when you had gotten when you had told your story about going to France and being in college, and doing affiliate marketing. You know, we were about 15 minutes into the show and the question or the challenge that everybody has is how do I take that story and condense it down into 30 seconds or 15 seconds? And that's, you know, you all have heard me do that over and over again. You know, I'm like, Hey, my name is Dave Sharpe. I'm a former high school dropout. You know, teenage father, you know, recovering heroin addict who had no future, you know, convicted felon. I mean, I got arrested right when I was 18 for running from the cops and they put you know, so this business allowed me to overcome all that in build a life and a future despite not being able to get hired for dang near a minimum wage job in my city because of my you know, my past and kind of mistakes that I've made. So anyways, I you know, I've been telling that story over and over again and for you and for all of us when we're creating the content is getting shorter and shorter. And, you know, we've got to figure out how we can deliver value, how can we tell a story, how can we create, you know, how do we do that in 15 seconds, or do we have to do that in 15 seconds? Maybe we don't. A lot of it is putting more effort into your bridge page video. You know, that's where you have a bigger opportunity there once you've collected the email to tell more of your story and bond with your potential customer, right before they go in and see that sales page. So maybe we don't have to tell our story all in 15 seconds, but But anyways, now that you've told us a little bit about your failures and your messaging, I want to know a little bit about more about your messaging and how you went from the kind of copycat content that everybody else does. We all do it when we first come in to finding your own voice in finding your own message, telling your own story. And you know what, here's the other thing, folks, when we talk about delivering value, that means let me break it down and you’ll understand this because I'm going to speak real, you know, I'm not going to trust me. I'm going to speak in plain English right now. Okay. Don't make shit too complicated.

Dave:  What do I mean? That's how you deliver value. You just say okay, is this some shit that I understand right here. Landing Page you know, the concept of a landing page, okay, because if I don't understand it, then I'm gonna go over here and try to deliver value and no, it's not going to work. What I realized, my friend, is that delivering value was a lot simpler. It was just, I'm delivering value all day in my life. I'm trying to be helpful and valuable everywhere I go. If I enter into a conversation, and I know something about the topic, I say, Oh, here's my experience. Wow, that was helpful what you shared. Here's my experience. If I walk up to a group of people, and I don't know what I'm talking about, I don't add value by just popping in like an asshole. And talking about something that I don't know anything about. Right? I listened a little bit and I learned but here's my point, I'd like to know if you believe this to one somebody's gone through the 15 Day Challenge. Let's say marketing and making money online is your niche. You've got enough information to talk about some things you understand enough to be dangerous, and you know, say dog training is your niche. Well, if you've been, if you're even thinking about doing dog training, you've probably owned dogs, and you know stuff about dog training. And so that is stuff you talk about. That's how you deliver value. But we make it so difficult because we say oh delivering value must be talking about something like rocket science or something. And it's really not. So So anyways, you found that telling your story in doubt, that was authentic to you was more helpful than just kind of, you know, here's five ways to make money with with Amazon and just doing a video that you saw somebody else do, which by the way, folks it's not a problem. We're not saying that. That doesn't work. It just might attract your wrong audience.

Davis:  So actually, like I've tried to, including myself in the content like why did I start? What pain did I have when I and what was my desire? Like I want to quit my job. I hated my job. I was working in a stressful place. I hate to have to come out of the restaurant at 11pm Almost every single like three days a week for example. So attractive, included my pain, the reason why I started my my journey like goes

Dave:  and that like most important stuff. That's that, you know what? Because before there ever even before they even ever care about the mechanics of what you're doing to make money. They just want to know that you really understand what they're going through. And that you can relate that you understand that you're not their asshole boss, but you're somebody who's been in their position. And you're saying, I hated my job. Maybe you do too, or I hate my job. Maybe you do too. Right or whatever it is, but in your case, it was hey, I hated my job. Right? And you started talking about the pain, even abuse. You're talking about things that are real stuff that evoke real emotion that they bring out real motion. I think a lot of people can, can, can relate to. Did my boss just verbally abuse me? Well, I think that more than then people talk about and so for you to come out and be so courageous to talk about that. What has been the response to you sharing really powerful and vulnerable, you know, vulnerable in a good way in a courageous way, not in a weak way. What's been the response to things like that?

Davis:  So like I started doing that I got a lot more DMS from people who also felt the same pain, like they shared their story in the DMS with me on incidents and I also felt to them and I tried to, you know, like so I totally felt how you feel. So this is what I do. And this has helped me to do this, do that and I tried to give them the opportunity, provide them more value like how you can do that step by step. And then tell them to you know, like, this was the challenge, though, you can do it too.

Dave:  A lot. of times they don't even need a call to action. I mean, you just it's, they already see what you're doing. They know and a lot of times people are watching you and they're just waiting to really see if you're that person who they really can trust you know, and the way that they big the people trust you as the you open up in give them a piece of your dirty laundry or a skeleton from your closet, or a secret or something that's vulnerable. And you say that's the way that we bond with other humans. We bond in the way of giving, hey, I give you some bread or some food you give me some food my son's doing it right now. I see he's one and a half. And he's like trying to feed everybody because he thinks that's everybody's feeds everybody because we've we've some he's, he's very independent, but sometimes he still likes to be fed right so he could. So also, the other way we bond in society, you know, as humans is, through, obviously love in romantics. Sexual attraction, we bond with with parent and child we bond with siblings in relatives, but we also bond with with with friends when we open up and share something or even strangers we bond with strangers. Actually up to better strangers when we open up and we will reveal something about ourselves.

Dave:  That I want to share with you and you would be amazed you know, I know people who are running such simple businesses, such simple businesses in affiliate marketing is such a simple business. They have an email list of a few 1000 people, you know, anywhere from, you know, usually if they've been in the game these people have 10-20,000 people or more on their email list but but not hundreds of 1000s and, and they have such influence over their small audience because they bond so deeply with their audience, their audience loves them so much. It doesn't require a huge audience. Because the people that are following you and listening to you are more trusting of you. And I think that's been one of my big secrets is just I open up in my videos and my sales videos in all of my stuff. I kind of open up and I give every single stranger a piece of me right out right in the beginning. And I say hey, here's something that you can use against me. If you want to hold it against me you can use it against me if you're that in or but you know this is but this is who I am and here's what I've done about it and here's what I've done with it. And in absolutely the person could take it and run and go oh this guy's a piece of shit or oh, I don't like this person or whatever. But you know what, that rarely ever happens. The worst thing that happens is they either leave a shitty comment which is never about me. It's always about how shitty they feel about themselves. Or here's the worst thing that can happen to them X out of the screen.

Unknown Speaker  That's it that I don't believe just I don't even feel that I don't even know. Or

Dave:  The opposite of that is I've I've won over a fan of you know, somebody who's, who's who I've earned the respect of somebody. I've earned the trust of somebody. And that is so much I mean, people don't give what is the same, they don't know how much you care until you care how much something like that. They don't, they don't care about how much you know until they know how much you care. What's coming up for you and tell us more about how you know how this has played out for you.

Davis:  So, also I tried to focus on storytelling because it is one of the keys to success in online marketing, which I believe because like when you tell your story, more people will relate to you and they will know and trust you more and they will understand that they can do it too. And the more you share your story, not not only in content, but also in the funnel or especially in the email marketing. I will suggest that like everyone's has like pre pre-made funnel or pre-made email marketing that suggests writing your own emails, so that you can truly learn skill, like maybe create the funnel in your way but you also share your story. And then you actually learn a skill and once you learn a skill, you will actually get on the right way instead, instead of just near like a great continent. continent having like premade things to make fun of or even nothing you need to share your story like write your own email, create a funnel, and that's how you develop that skill and that skill, a long term success for you.

Dave:  Yeah, yeah, I agree. I agree. And it's one of the reasons why we at legendary here have moved away over the years from like, too much pre made stuff, you know, done for you emails. Done For You traffic done for you funnels, you know, the reason why people sell that kind of stuff is because it stops looking at things from the eyes of a consumer and looks at it from the eyes of a marketer. You could sell done for you stuff all day long here at Legendary, it's easier to sell.

Dave:  To deliver a quality product to somebody it's hard to deliver a unique product, a product that's actually going to stand out in the marketplace and it's one of the reasons why when I was doing network marketing back in the day, I I you know, the number one way to fail was to use the company replicated site, you know the same and send people to this, you know, it's just if and that's even affiliates a lot of you out there using the same bridge or the same landing page as everybody else and it's like, customize a little bit. You know, customize it like Davis is saying customers stop asking to stop being addicted to you. Stop being addicted to doing your email, stop falling for this stuff, stop falling for all this bullshit out here. I'm serious. I'm on another level lately. I think from now on just about you know, look if we're in and I've got this to get people's attention or else nobody's going to listen. Nobody's going to listen. And they're going to keep getting either hurt or falling for the gimmicks that are sold because people are always going to be selling it. Always going to be selling done for you easily. And I'm not saying I'm perfect. I'm just saying I'm a guy who even when I use the word easy, I think twice like damn, is this really an appropriate use of this word because I don't want anybody to think this is easy. It's so easy that you just pay and then press a button. It's not. But here's the point is there's about 30 to 90 days of just learning stuff or just being new and just being the new person. You're just a new person. And you know what you're doing and maybe you've made a you know, maybe you do what Davis did I don't always recommend just wiping everything and throwing stuff out like I don't I don't personally think that that's what everybody on this on this live should do. But it's what Davis felt was right for him and now he's back rocking it and you know, do you have any regrets? And if so, what are they?

Davis:  So, probably my biggest regret was that at first I didn't truly learn the skill. I was just creating content and I didn't learn copywriting storytelling. I didn't learn anything except for contemplation. But right now when I started to spend time learning skills, and things, you need to learn a skill before you can succeed, but not only the skill, but you also need to work on yourself, on your mindset, on your own limiting beliefs. Like notes, most people will never succeed in the first three to six month years of their business. I wasn't successful at all in my first three months, only four or five months. I wasn't like that right now. So I would suggest the learn skills and also 90% of the time like magic percent of the work you should be focusing on your own mindset, your limiting beliefs you need to work on that because if you think yourself like a failure then you will always be a failure you need to change the paradigm the way you think you need to. Like most of us quit because we listen to our own emotions, but like to use your mind to decide, don't use your emotions to decide when you feel bad. Don't make any decisions because you only make worse decisions. Try to use your mind more and then track anything that can make you be more positive and learn how to do the exact opposite of what your emotions tell you to do. Because when you learn how to discipline your emotions, your life has changed. That's how I am happy to be learning in this journey.

Dave: It's weird man. I've got quite a few Asian friends that I just feel like you guys are really skilled at this. Is that just something you learned on your own and you're just 19 years old you're just like, Hey, I gotta get a hold of my emotions here. Or where did that come from? Because I think that's a big thing, there's a lot of other things to talk about. on that.

Davis:  So you my entire life I was surrounded by and we just like undisciplined people and I just didn't want to be like them like to watch motivational videos. I tried to read books like Think and Grow Rich, Rich Dad, Poor Dad, something like that. It changed my mindset and whenever I go to bed, I try to watch motivational videos and any number of things keep running in my mind. Whenever I feel like quitting I need to rethink why I started. I need to persevere through this. I need to stay consistent. And that is like the mindset of an achiever. So I tried to adopt it. And I know that when we change our thoughts we can change our life. And everything just starts with your own mindset.

Dave:  Yeah, well I couldn't agree more. And basically what you're saying is, that what you're what you're doing right now, it has just simply come from looking around as a young man in really having some examples of some things that you didn't want to be like and I can I can absolutely relate to that. So there's actually more similarity in, you know, in our culture than differences. Isn't that interesting? Isn't that interesting? Isn't that always the case when we really look deeper? So this is an amazing story and an amazing, you know, journey that you're on and the beautiful part is, that you're just getting started. I mean, you're just this is it's it's it's sometimes the show I feel like I'm like, hey, congratulations. But it's like I mean, congratulations for getting started. Getting started. I mean, and that's what I want everybody to also realize and understand is that you are sitting where you are in an apartment in France right now?

Davis:  So I'm in a shared hostel.

Dave:  You're, you're just in an apartment, you're you've got room. I mean, you're, you're just the very beginning of your journey. I mean in it. It doesn't even matter that you're 19. I could be talking to anybody. The majority of people that I talked to that are on the show are at the beginning of their journey, the majority Now occasionally somebody comes through and has maybe a year or three under their belt but most people are new like you. What does that mean? Are you able to even imagine what's possible and I asked it that way because I could have never imagined how my life is today. I have time freedom in the most valuable thing that I'm not willing to give up. It is the flexibility and the freedom that I have to pivot on a dime in go and just be with my son or be with my wife or that flexibility. I don't want to be famous. I don't want to be traveling around speaking on stages, being the guru of gurus. It's just not that I'd rather be rich than famous. Now you let me know in the comments if you want to be famous. I mean, look, there are some people in our community that can teach you how to be famous. But let me tell you, being rich is so much more fun than being famous. Because being famous. You can't go anywhere. You can't do anything and everybody's all up in your business but being rich is the ultimate life. It's the ultimate life being rich and nobody knows who you are and that's what the internet does for me is that I have my business life here on the internet in a section of the internet. And then once I turn the camera off or I go offline, or I put my phone down because I can enjoy it with my wife and my kids. And I can turn it all off by just going right into relaxation mode. And I don't think people really understand that. For me, let me go back to what I was talking about. What I was asking was I would have never imagined how good that would have felt. Also financial freedom, all that being able to buy the things that you want and all that but can you begin to see some of those childhood dreams about being financially free, even wealthy. Can you see a path to those actually becoming a reality with this with these business models?

Davis:  I actually right now I can see it but before I couldn't see it because like I didn't know about this opportunity and if I didn't take action that I could never believe that it can come true. So unique to like, dream big. Give yourself at least six to 12 months of learning this business model to actually learn how to do it the right way. And try to think the way successful people think track to this and do their live stream like every time like when I first started for three months, three, four, almost every single day. I have been watching your life. And that's what I did. I tried to think like the way successful people think and like to try when we take action when we imagine it , like it just comes to like the law of attraction and like some principle of the subconscious mind. It just comes in, think about because an obsession becomes your dominating thought. And the more you think about the more you can imagine the life and possibility of achieving, like everything you want with this.

Dave:  Here's the other thing. For those of you who hear what Davis is saying, let me add to that. Here's what I also think is really important is those dreams in that vision and that obsession that you have inside of your head that you're talking about. Find a place to speak it out all the time. Because if you just keep it in your head, it eventually is gonna take a washing machine. It's eventually just gonna you know, another loads gonna come in, you know, and if you get it you got to speak it out because then what happens is you get a reaction from people. You either get a oh, you know, that's stupid or grow up and then you're like, Alright, next, next, and then you get from the next person or two people or three people, they're like, Damn, you know, I'm listening, you know? And or they like or they comment or they go and give their email address or they buy and then you're like, oh shit now you got some competence. Now you have some confidence. Because I am involved in this business and the internet is the perfect place to do this, because it's not like you have to go stand on your street block with a microphone. You don't have to do that. You can do the video in the privacy of your own home, you know, just speak it into the phone or whatever. But you got to see what happens. Follow it up with action. Now what's the action? First of all speaking is action. But also, you know, write the email, take that same story and put it into the written form. And then just every day, just practice that, that storytelling, that delivering of that message both verbally and also in the written form, and eventually, both of you get better. You get better at doing it. You get better at doing the video you get better at delivering the message, but also, you've built up momentum and people are buying now that's where the obsession goes to addiction. And now all of a sudden it's like man, I'm not just obsessing about potentially this happening, it's happening. Now all of a sudden I got people who are responding and even even relying on pieces of content, new things from me, new emails, you'd be amazed how people will know how many of you right now this show and what we're doing here at legendary is important to you. I don't know that until I get on the live and speak to you but I have to trust that it's important to until somebody comes on and tells me that it's important and then I'm like, oh shit, okay, it's really important to them, and it matters and then I keep doing it and the sky's the limit. But I'm glad that you can begin to see a little bit of a path to some of those dreams that you had as a child coming true because what will happen in my opinion and this is my experience, is that the goals that you have right now. You'll shortchange yourself. And you'll achieve things that are beyond what you can imagine beyond your little goals list that you made you cute goals list, we all love to sit down and make you write your goals. That's what we go to a seminar and they tell us right? Oh, wow. You know, I learned how to set goals, you know, and it's like, let me let me show you how to execute. You know, I don't want to show you how to set goals. I want to show you how to make the goals that you set look like a child wrote them to where you look back on them and say I can't believe that I wanted so little for myself. I wanted so little for myself. I really didn't feel that I deserved more than a two bedroom house. Do you know what I mean? I mean, just seriously. I mean, I encountered this all the time. I mean, I understand. Look, I understand you get to a level of greed. We're seeing it happen over in Russia right now. We've got a man who's insane. He needs to be taken out. I said it. He's greater. You know what I mean? It's like you got a lot of land, bro. Chill. But he wants more. You know what I mean? And it's like, I understand they're sick, toxic greed. But what you know from reading books like Rich Dad, Poor Dad and also seeing Sara says this. That's a passion and that's a passion. If you've not experienced that somewhere before, it's okay to stick around. We'll show I'll show you more passion. I'll show you more passion, and you'll see a lot more from a lot of people on the show. I see everything that comes through but just I gotta focus on the guest when something funny comes. I like to occasionally respond to it. But here's my point really is that you know, we shortchange yourself, when we set goals and when we try to try to imagine what's possible and much better the majority of us to focus on the pain of what we want to get away from at the beginning, rather than what we want, what we want to achieve, because it's hard to even imagine what's possible. But what I am crystal clear about is what I want to get away from and what I want to stop hurting. And that's also what people can relate to the most when they're watching my marketing and and that's why marketing that talks about, you know, people's pleasures, and hey, this is going to help you achieve all this in you're gonna get you're going to take your your four pack from a four pack to an eight pack or you're gonna get healthier or you're gonna get more motivated. People are like, cool, man. But I'm telling you, if somebody's got, you know, tooth pain, or they're about to get evicted, they're down to their last little bit of money. They just lost their job. They're like that pain. Is so motivating. And that's why it's really important as marketers to get really good at talking about that pain. In that, you know, I won't forget that you originally started this conversation off by saying that was one of the things that you've really started to focus on. In more of your content. So that's fantastic. Davis:, what would you leave us with? What final piece of information, advice or experience would you leave us with as we wrap up?

Davis:  So I would like to share more about how to overcome negative thoughts because I know that when we first start we have a lot of self doubt and like negative thoughts around it. So when they whenever you think about a possibility, like whenever you think about failure you just think about it, that's a fact or is that just your own opinion? And if that's your opinion that that's not true, then just forget about it. Write out every single thought like, boss you have, at the end of the day like journaling and like to eliminate the old negative thoughts about yourself in your life, and new ways of thinking. Instead of thinking like I'm a failure, I could make money online. You can even think I'm learning how to make money online, and I'm gonna be successful even though I fail at first. Check, try to change the way we think. And then our life will change accordingly. Yeah,

Dave:  yeah. powerful men. A lot of this game is about mindset and the dynamics. I mean, it's more than just a mindset as you've . We've covered a lot of this in the last hour, a lot of the really important and really, I think simple ways to get started to help yourself to be a little bit more focused in a little bit less emotionally volatile. And, you, I have another way of saying what you said earlier, which is something that I learned in treatment, you know, I had entered into treatment in December of 2004, I think and did 16 months back then. And that was sort of my first experience into sort of treatment and in recovery, but I over II was one of the ways that I remembered intellect over emotion. Try to remember to make decisions that were based on that really, yeah, we're not those big emotional decisions. And one other thing that I wanted to add to your amazing advice from earlier, is that oftentimes a good night's sleep can do absolute wonders for your your mental, your mindset, you know, if I'm tired, I can want to throw the business out the window, but if I'm rested, I've got a different perspective. Sometimes it's something as simple as that. That will change the game. For your simpler eating habits, you know, to where you're not, you know, not eating for, you know, half a day or three quarters of the day and then all of a sudden, you know, panicking because you're starving. I mean, there's little things that we can do. I learned that it was self care. I didn't know what that meant for many years, caring about myself, that wasn't a priority. But self care is something that helps me be a better entrepreneur, and helps me be a better marketer. When I take care of myself I don't have to be you know, I don't have to be Mr. Olympian. I just try to get a good night's sleep have some exercise when I can fit it in and try to eat in a way that doesn't leave me panicking or rushing to go get something and then I'll just grab some fast food and maybe then I'll be in the bathroom for the next hour and a half, you know anyways, Davis, my friend. It's been a pleasure and honor Keep up the great work and please come back and see us again in the future.

Davis:  That's for sure. Thank you so much. Thank you to everyone who is watching the live stream. I hope that I can deliver as much value as possible to you guys.

Dave:  You did, my friend. It was wonderful. And we'll talk to you really soon. Okay,

Davis:  Thank you so much. Goodbye. Have a great week. See you Davis.

Dave:  All right my friends. You can find Davis of course we've had his instagram handle up on the screen at masters wealth, Masters wealth, spelled exactly how it sounds masters with an S masters wealth. You know, sometimes it requires a clean slate. Sometimes it just requires a good night's sleep. You know, I mean, it's amazing what some of us need to feel like we're in a position to start over. And I think the skill of starting over is as powerful as the skill of getting started. Because a lot of times we feel like well, this is old, it's done. I've screwed it up. Forget about it. But starting over, coming back. Trying again. Do over is an important skill to learn how to come back to something, pick up the pieces, put it back together and continue to stay in the game. An athlete when they get an injury. They don't throw in the towel completely. That's the last thing they want to do. They need to recover and then they need to get back on the field. That's what they want. That's what we do as well. Tune in tomorrow for another episode. Thanks again Davis. Have a great day. Get out of here. Be Legendary. We'll talk to y'all later. Peace.

How To Convert “Followers” To “Customers” On Social Media

Below is the transcription for this episode:

Matt:  Hello, everybody happy Friday is seven. And it's 702 where I'm at. I'm on the West Coast. I'm an early bird with 10am Eastern Time, as usual, we're live and it is April 15. And we're halfway through somebody posted recently and it's the 100th day of the year I think something like that. I don't know why that became a thing. Anyway, if you're new or this is your first time tuning in, welcome in. Let us know in the comments where you're tuning in from. It's always fun to see where people are tuning in from and where they really came from. We bring on a guest typically would bring on a guest every single day we'll talk about their experience. Their experience with our training or their experience with creating content or setting up funnels or basically turning themselves into a freelance Digital Marketer how they did it, and if they've got any good tips for us, and I've been screaming, kicking and screaming about going live on social media for a long time. I feel like maybe at least a few months, if not six months or so. Just because I've seen the power of it and the ability to turn followers into customers. By doing that is super powerful. It's been proven over and over and over again. And it just works and so today we've got a guy from Georgia watching a guy coming in from Georgia, his name's Phil and we're gonna bring him in. So everybody who's here if you can give me a clapping emoji just to welcome him in with like a virtual sort of round of applause to welcome in Phil.

Phil: Hey, man.

Matt: Thanks for coming on. 

Phil: I appreciate that. 

Matt: Yeah, of course, of course.

Phil: I can check this goal off.

Matt:  Yeah, it's a goal for a lot I feel like and I, I was I got really excited when I saw the topic for today and what you were interested in talking about because that's something that I always am encouraging people to do and to try and figure out and I'm really curious about how how you went about it and everything like that, but before we get into like strategy or whatever. Tell us a little bit about what you do for work and just how you found legendary and what got you looking at Legendary training?

Phil:  Well, my full time job is to run an HVAC supply house. So what that is, is where the guy that comes to your house and fixes your air conditioner, so and the air conditioner, so I've been doing that for about 19 years. That job was temporary because I used to be an IT guy for a while. So that was a temporary job that just turned into a full time job but that's what I do for a living now been there a long time and found legendary about June of 2021 but I just flipped in my kids want to take back worse just like everybody else. I wanted to check out Tik Tok. It was all about you know, the first thing that comes up with course is somebody twerking in my face. Not too happy about that. But after 20 minutes of going through all of this. I didn't. You don't have to just catch your eye for a little while. But that evening I started the first day I just saw somebody talking in their life about a digital marketing umbrella. Right. Which pretty much caught my eye because for me my whole life I've always wanted to be some somebody different, right? I've always wanted to have that thought and grow rich book in the back of my back pocket. I've always had that burning desire to be somebody else, right, not the norm. And I've tried things in the past. You know, I've been you know in the 80s I sold insurance right and I was recruiting people when I was doing stuff like that so and I was hoping that this wouldn't ever be something like that and I was so happy when I found out that legendary was Yeah, so it was happy with you know, those those were the weird days and all that kind of stuff. So I was glad that I didn't have to put soap in my garage and tried to sell soap for a living and potions and things like that. But he had been through all of those things. You know, I'm not a young chicken so I've seen it all. And when I became across legendary the first time I heard about it, of course I just wanted to go out there and kind of figure it out. I went on to YouTube, you know, spent two weeks on YouTube trying to see how everybody else was doing it. I just got more confused. So I just said, You know what, I just need to step by step. I’ve got to figure this out. I can't figure this out. I need to so somebody had the same gentleman I saw. I mean his life and went out there and had a little I saw him come out there again. And he said just go take a look at this video and see what legendary is all about. It gives you a nice little step by step process. And that's what I needed. And I started in June and then in June. Here's the funny part about this. In June, certain things that happened, you know, my mother went to hospital. I was going through the 15 day challenge, and I finished it but I couldn't remember a damn thing because my whole life. My life was just crazy. So I went through it twice. And then, you know after I went through thrice I really, really put my head down and just said let's get to this. I really was interested after day four. I was like man, man, let's just get this done. I know I can do this in the training that was just what I needed. Right? And I just put my head down and started going super cool, super cool.

Matt:  Man see you've been in and around our community even for a while now. Yeah, that's pretty interesting. Because there's a there's the longer I've been here almost four years, the longer I've been here. It's kind of cool because a lot of these companies they'll start up and disappear. Like education companies, I do feel like over time it's kind of cool to see how people are sticking around and kind of stand you know around our community. Maybe they'll come and go, maybe they'll disappear for a year and then wow, hey, you're back. Cool. I haven't seen in a while. You know, it's a new thing for me too in that way and I've really enjoyed that. Well cool. So you go on TikTok Whoa. So the transition goes from inside women and girls working on TikTok to us suddenly making content on TikTok. How's that going?

Phil: Well, you know my first video I made, I was on a vacation. I was at a friend's house on the beach and my first video was like right after my birthday in July, right. I started this in June, did something in July. I didn't know what the hell I was doing. I just went out there and just did a couple of videos. tried to figure it out. You know, for me. If I do get that shiny object syndrome, I do get that fear of missing out. I do have a little bit of anxiety and I want to get things done. Right I want to just keep moving and moving and moving. And then you know sometimes you get to the point where you're like, Man doesn't work and it's not doing I'm not doing this well. If I'm doing this right. What do I need to talk about? And you know, I went through the Facebook community that Legendary had talked to some people out there. I made some friends. I couldn't believe that I had a community of people, which I thought was my competition. So you know, they wanted to help. And I couldn't, I just couldn't believe that. So I made some really good friends and people were helping me. And I enjoyed that part of it. And then it just I really thought you know, at some point you have to get your head anyway. Stop looking for your belly button. I mean, because when you look through the belly button, you really can't see where you go and so that's that's what it was for a little while and then once I did that I just said you really got to get moving. I really had to start making a lot more videos. I really had to figure out how this thing works. And I went back, you know that thing about Legendary and I was able to go back into these videos and just go through it over and over again just to help me relearn because I'm not a young chicken. Like I said earlier. I haven't been to school. And 35 going back to class, especially online, was a little difficult. So I'm not saying it was something that some people have it easy. For me it was a little hard. So I went through it twice and I love having that login. So I can go back here and go through it as many times as I want to, and especially that you guys updated all the time. And I was able to learn more stuff, especially with Pinterest, and all the new things that are coming out. And I'm able to build my business on a lot more things as you guys update which is awesome.

Matt:  Yeah, that's super cool. That's super cool. And I do feel like so. To me, it sounds like a lot of your motivation and stuff was just sort of self motivated. Do you get this kind of entrepreneurial type that just has that energy?

Phil:  Yeah, I've always had the drive. But it's the outside world you know that will kill your drink. You know, the outside world will always say that you can't do things and the outside world will always pick on you. Because it's not the norm but I don't want to be normal. Normal is boring. I want to be somebody different. I want to be able to do the things that I've always wanted to do. You know you only live, you're only in this world like this. I mean , your life is a flicker. It goes quickly. And I want to be able to do what I want to be able to do and legendary has given me is the vehicle for me to get to where I want to be so damn

Matt:  Yeah, that's super cool. I wanted your strategies that you mentioned in your questionnaire and one of the strategies I see you already talked about but it is people going live. I'm curious from the time that you started creating content, you got 90,000 followers, like there's only a small handful of people that I know that I've talked to who have that many followers. Going Live though, is a different beast than sort of creating 15/62 You know, bite size content pieces. It's a whole different animal. So one thing I want to know first is how many people showed up to your first live show.

Phil: One, he was a friend of mine.

Matt:  Okay, great. Awesome. Because the only reason I ask is just because everybody comes on Thursdays. I do these business blueprint webinars and I keep telling people you got to try out going live you got to try this out. You got to try this out. And people always comment about going to be one personal life, there's only going to be one person and I'm like, hey, look, everybody had their first day. Day one. I had zero people on my first webinar. David zero people answer so I'm gonna like there's no way to do it other than just to do it, but I just I figured, you know, you probably had like one or two people max you gave on the first

Phil:  It took a while for that one to get in there. I didn't know I mean, I was in my basement.

I didn't even have a light or anything I had like, the crazy looking light behind was very dark. And I didn't know what I was doing. I just talked, you know, that's what they say. They said just continue to talk and I wanted to practice and I'd rather just talk to nobody in practice than to somebody be nervous about it, but I did it you know, I went through it. I did it. And I got better at it. I'd rather do live Believe it or not, than the TikTok videos. I do the TikTok videos because I don't mind doing them. And I really like to get my word out there and I really want to tell people how things aren't authentic, my authentic self to people. But for me, life isn't exciting. Very exciting for me because I really want people to see who I am and really kind of show my enthusiasm towards this whole thing. I love to be positive about it. When people come into my lives they tell me that they know that I can explain things in a simple manner to them. And they thank me for being there. You know I'm not trying to be you know, I don't want to say that I'm the best at it but I really love doing it. I do it twice a day. Believe it or not. I do this at lunchtime. Yeah, I'm gonna go out at one o'clock in the afternoon during my lunch time. And sometimes I'm stuffing my face and I apologize when I do that. But I just want to answer people's questions at lunch time and I let them know that I do it at night 7pm Eastern Time and I'd say look, this is what I do at night. If you want to learn a little bit more about it. I went through a little bit of a presentation and a nice little webinar. I can teach you more about it and just give people as much value as possible. And it kind of resonates with people so am I you know the thing about it is when you go on these live especially me I go on for two, three hours, you know, you know, I guess the bearing can go on for four or five, six hours a day on this kind of stuff, but I can certainly see talking for that long. Yeah, and I do. I go for about two hours and I have to cut it down a little bit because I used to do it downstairs in my other office and it's right near the living room. And my kids would be screaming and yelling and stuff and my wife is like man look I'm gonna be with you gotta be with the family sometimes. So then they moved me upstairs to my bedroom.

Matt:  That's hilarious. You, I feel like that's so fun. Dave tells the story about how his first webinar had like zero people and he had built it up. And so he was like, shit. There's nobody here. I just got to the present so he's in the other room and she's out there and he's like, he's like, Well, he got baptized. Everybody got cut. Maybe he's just doing this big and it's funny, but we joke about that, but eventually people started to show up for that you market it and I feel like so here's like a trend that I've been seeing a lot not just in our particular group of affiliates, but I'm also in different e commerce places too, which is which is kind of one of the things that sparked the idea for me initially to sort of look at, there's people like Calvin Hill, we had this guy Paul, who you mentioned, he presented one of our masterminds calling it the micro webinar strategy and you know, back in the day, when you wanted to host a webinar or you signed up for a GoToMeeting or go to webinar account you paid $100 a month to just be able to go live for nobody to show up to your webinar. And you're like What the hell am I paying? For nobody's gonna show up anyway. And you know, you'd have to sign in on a computer and you'd have to, you'd have to manually, you know, admit people into the room, and then he says this crazy thing. People would do it, but now, I mean, it's just so easy. It's like, here's my phone, hit, go live, and just show up for people. And what I find. Here's, let me let me return back to this what I find really powerful and compelling to me is the fact that people who do that, almost always without fail, make more sales and more money than people who don't like it's an it's pretty drastic, like the rate of growth I see for people who do. I don't know if you do it seven days a week or five days a week. What do you do? I try to do it as much as I possibly can. It's crazy, but I feel like it doesn't seem crazy to me. I feel like that makes perfect sense. Especially especially in the early days where there's so much evidence that it helps the algorithm build your channel. There's so much evidence as well that it helps when somebody sees the difference between somebody seeing a 15 second clip and then seeing you live is like night and day you go from just this person who created a clip somewhere in outer space. I don't know who this person is now. I'm in real time with them and there's just something totally different about that.

Phil: I find that too. I find that what I kind of do sometimes is I'll put out a video I put out tick tock about 15 minutes before I go live and people that are in my following will see that and then when as soon as they see me go live they'll just want to come back in and plus I'll share out my life or a bunch of people that I have just met or that have you know spent a lot of time in the in the DMS trying to talk to people direct messaging people. And you know, I just keep telling them look, if you want me to explain more instead of texting me and I keep my fingers heard from people all the time. But instead of texting people I say look, I go live twice a day. You can see me at one o'clock in the afternoon. And I can explain things for you. You can come in and ask questions. You know, you can email me with questions. I just want people to have as much access to me as possible and be able to answer as much as possible anything I can possibly answer for them. Anytime you know tick tock is a great form of the algorithm is a crazy algorithm that gains over 60,000 followers in a month. So I mean, that was nuts. To me. It was just great. But like anybody says in the past, it's really not that this is a tip for anybody. It's really not the cloud, right? It doesn't matter how many followers you have. It's really the quality of people that you're reaching. I mean, it doesn't matter. I have a lot of followers that are there. I appreciate all those people that follow me. It's fantastic. But you have to remember that some of the people that are in there just might not be your avatar, right maybe not be the people that are interested in doing what you're doing. But it's nice to have those people and maybe at some point they will be and that's where the rest of your marketing comes in.

Matt:  Yeah. Because I feel like you know, I feel like building the audience is one thing, and we've had a lot of people build big audiences and stuff, but finding the combination. So one thing that I feel like that I've seen you do super well and I just wanted to commend you on this because it's hard to do I think, is you've done sort of like a I call it the promotion of sort of attention grabbing videos that are short. Some people would call them clickbait but the truth is, they're attention grabbing pieces of marketing and then which are designed to build followings, right? They're designed to get lots of engagement, build followings and help you grab somebody's attention when they're when their train of thought is just moving, moving, moving their scroll, scroll, scroll. I mean you got to come in and hammer on what's something that's going to school Oh, snap out of it, you know, and you did that really well. And that's part of why your channel is growing so well but you've also done something really well. You've the second part of the trio if you've mixed it up a lot with videos that are more personal. And so yes, you've got attention grabbing videos, but when people tend to do just the attention grabbing videos, it sometimes will hurt their channel because the people who are following them are like okay, I get it do like I get I can make money by typing you know, or whatever. And they'd never actually meet you. So you did that. And then the third piece I feel like is going live. So, you know, the way that I taught this a couple months ago to our Blueprints members was I was like, you know, you might have one or two of those attention grabbing videos, maybe they get 20,000 views 50,000 Maybe 100,000 views or something. And but you've got to be mixing it up with personalized content that helps them get to know you or if not you the business a little bit better. And then and then going live I feel like it's that final piece that really takes people from Wow, that was kind of an interesting video I've never thought about you know, whatever. I never thought that I could train my dog just by watching an online course. That's cool. That's interesting. Maybe I'll watch a few more videos about dog training on TikTok, and then they watch a video about hey, by the way, our dog training company, we have online courses or in person courses, blah, blah, blah. And then suddenly this dog trainer is live with his dog and you're tuned in and now you know maybe you thought initially some of those videos were scripted and they were fake or maybe he's not you know, maybe he's just making shit up about his ability to train dogs. And he's like, Hey, this is our first lesson with this border collie. And this is the rowdiest dog ever. I'm going to show you how to train this dog in just 30 minutes. We're going to go live and I'll show you and then it's like oh my god now I'm buying his course. For 500 bucks to train my dog because it all sort of comes together and I feel like that's kind of what you've done.

Phil: There's one video that I kind of opened up personally about when I was diagnosed with anxiety years ago. Right? And the story is, and I told the story of my life is that you know, I found myself laying on a bathroom floor thinking that you know thought wasn't gonna make it to Christmas. You know? When I was having a heart attack and went to the hospital and throughout the night, you know I was apologizing to my wife like saying, hey, you know, sorry, you know, I haven't been eating well. Maybe I'm gonna die soon, right? So eventually they come back and say look, you just have anxiety. And so long story short, I got on my TikTok one day and I just started talking about about my anxiety and telling people that it's it's rough sometimes and and that it just takes a little bit of time to get over it and I've been able to accomplish different ways of dealing with it and and I kind of related to my business. And I got more people talking to me and relating to me about their anxiety, thanking me for opening up and letting them know that which not only did and not only let the people know who I am and what I am and what kind of issues that I might have in my life. It shows them that I'm a real person, right like just out there just talking to anybody about a business and that brought more people into my lives and it brought more people more personable and wanting to talk more about what I do. So it was helpful in that manner. And you know, I really kind of didn't mean it that way but I just wanted people to know who I was in certain parts of my life.

Matt: Yeah, yeah, that makes sense. I wanted to. I thought it might be cool to put this up on the screen. I don't know if you can see this, but Kim just asked when you go live to the comments  really fast. So how do you keep up?

Phil: When I see comments go through. The first thing I do when I go into my labs, I just tell people look, I'm gonna go through a nice little training here. I'm going to talk to you about how this stuff works. And I'm gonna go through everything and if you have any questions, I'll be pausing at certain points throughout my life. And when I get to a certain point through my live, I will hear and I will answer certain questions. You can certainly put some questions in the question box, they can put it in and I can look that way. Or you can ask those questions When I pause. If I missed your questions, sorry if I missed your questions, I have an email address. You can certainly send me your questions to my email. But I'm here to train you and if you have any issues about that. Just ask me. I will . It's not like I'm ignoring them. I just tell people, I'm not ignoring you. There's a lot of people here. There's a lot of questions coming up. I might answer your question throughout this line as I go through it. So your question might be answered. But at the end, I have three points where I can stop. And I'll even switch back and maybe answer some questions as I go through. But a lot of them are questions that I answered throughout my life and that's kind of how I built to live a little bit so that I know some of the questions that people are asking. So I kind of put that into my little webinar if you want to call.

Matt:  Yeah, yeah, that's so cool. I like what so for your flow and for your formula, what you do, like let's say over the course of two hours, is there an outline you do? Are you teaching people certain things?

Phil: Look, you know, success is copying people who are successful, right? So I walk through all the successful people that do this, and you know, Calvin Hill is one that I watch and then there's Paul Griffith that I watched, you know, Paul, live free for Francis. And I've spoken to him and he's been a great support for me. I watch Amy, you know, a hair airs and she does a great live so we were all collaborative. We all talk to each other. And we're all good friends, and they've helped me and supported me when I've been down and out and these people are just wonderful at what they do. And I became more successful by watching my lives are just built around that and I put my own little flair in here just like anything else. And everything. You know what I was you know, throughout the years, you figured out that everything is really been done already, right? Things have already been done. I just gotta find what, what's your way of doing it right and you just find the successful people doing it and you just make it your own. So that's kind of how I did this.

Matt: It makes total sense, right? So you take the principles of marketing, direct response marketing, figure out how to market to people, and then you bring in your own flair, you bring in your own kind of thing, you know, whatever you bring in your own personality and once you get caught I don't know for me it took a long time. Before I started doing live. It took me a long time to get comfortable. In my own skin, I think I mean, there was a sweat fest on my arm. So then I'm like, Oh my gosh. But I do really feel like yeah, you touched on a few things, a great community of people who are super kind and willing to help anybody at any cost really, which is pretty unique. Especially in this industry. It's a really unique thing when people sometimes view each other as opponents or as competition or whatever. And, the people in our community don't really operate that way. They're really nice and kind and they aren't and I love them. Yeah, I think it fosters that you know, the more that that happens, it draws people like you who are drawn to that and also help people and I think that makes a lot of sense on your on your lives when you one other question that I had that was that I thought on your lives, especially in the early days, you know, when you maybe didn't feel like you had all the knowledge or that it was all perfected or something which I'm sure you still don't I don't think really anybody does. But when you were first going on there will ask What the hell am I supposed to talk about? I mean what do you just do? Just pick out one topic and just kind of start talking about it and rant and then maybe answer some questions?

Phil: Well, yeah, the people that I talked to said what I know about the most, and that's myself so people know about yourself. Right? So I set in my first couple of lives were like, what my life was like before I started the 15 day business builder challenge and what I was going through, and I would just say you know I talk about things like you know, I've always been the entrepreneur type and I just couldn't find the right way of doing of getting the vehicle to get to where I want to be. I've tried this, this and this and this and then all of a sudden, I came across this and and when this came up when I came across this, this is how it happened for me. And I would give general statements on that and I'd go through, you know, the course and how it's helped me. And people will say, Well, you're just selling a course and I would just say look, I'm just telling you what, what, what's what I'm going through. And let's own anything if you want to hear anything. To me. That's why I came out here and so but people will ask me that and I'm like look, this has helped me if you'd like to help you if you're resonating with I'm talking about it might help you too. And, and that's how I started. And then as I went through and I watched other people do their lives, I kind of wanted to form my own little. I want to be able to teach people. I wanted to be able to be more. I wanted to be more valuable to people because I saw a lot of people going into other people's lives. And I was like how are they getting hundreds and hundreds of people coming in? I can't believe it. You know, I got the two I don't mind and I don't mind listening to those two people and I in fact I turned it around. I don't make it a negative thing. I just turn around and say look, the less people that are in here, the easier it is for me to talk right to you. And we can have a nice little intimate conversation and I can answer your questions right away. So it's not a big deal for me. It doesn't I don't even look at the numbers anymore. I just try to talk to you like one person.

Matt:  Oh, yeah, that's good. Many people talk about speaking from stage and things like that. Hey, just chat with one person. Right like I just have a conversation and Dave's really good at that like at our masterminds and stuff. I mean, he's always just kind of talking with one person. Having a conversation with a single person is a lot easier than Yeah, that makes sense. How do you differ from somebody like Calvin to Calvin does a lot with crypto and kind of like higher he's just an interesting personality. I feel like his background is everything. He's kind of gifted in a way that it's just kind of not fair. You know, the average Joe.

Phil: My wife listens because I listened to him at night when I'm laying in bed before my wife again and she says that your man said look I like listening to the guy that guy's so in. I mean, the guy knows so much. I learned so much from this. You know, although I like crypto and the guy knows so much about that. I'm not into that yet. But when he does digital marketing, he starts talking about digital marketing. And he explains it so well and he just shows people how he's been doing it. It just resonates. I don't know. I mean, it's hard for me, I just know that eventually I will get there. I know that eventually the more knowledge I get about this business and the more knowledge I get from more people and the more I stay into it and learn more. There's no thing is just the more competent you get is how much more you learn about and that's how I mean that's with anything that you do. You know, when you're a baby, it takes a little bit to walk and when you start walking, you'll feel more confident and then you start banging into it then so you know just baby steps and that was a huge baby step for me. When I first got started with doing lives. I really wanted to perfect it so I kept doing it over and over and over again. And I started doing it twice a day and sometimes three times a day, you know, but you know, I have to regulate life with my family as well. 

Matt: I you know, I feel like I don't know, I you know, you said I'll get there eventually. I mean, I don't know I guess from my perspective. I'm just kind of like Dude, you're already there, man, like everything that I watched and certainly your earnings and everything that you're doing with just just thinking, you're kind of just on a really big upswing in the last kind of month, I guess and you're not just on the right track, but you're on an awesome track.

Phil: I often struggle with myself and with other people compared to somebody like Calvin or whatever. I'm just like, Look, guys, it's just not fair. But also, you know, you don't have to be Calvin, you don't have to, you know, that guy. Some people tune into his things. And they genuinely don't like it. You know, it's not their thing and that's okay for Calvin. It's okay for you. There's different audiences for different people. And you got to have some level of belief that, you know, there's an audience out there for you. 

Phil: I guess, right. He's a master teacher. And he's, he's mastered what he does, right? So, you know, for people like me, I get to watch people like him and learn from him. So, like you said, everybody will come into their own. Everybody does their own thing, then people, everybody, not everybody doesn't like certain people just like this business is not for everybody. Right? So you know, for me, when I go out there, I tell people, Look, I still have a nine to five job, right? I'm not the guy that makes 1015 $20,000 a month. I'm just a regular guy just like you. I do this business. Because it's a vehicle to get me to certain places of where I want to be in my life. So from nine to five, you know, I work from five to four in the morning. Afternoon, I'm sorry. And you know, so they people resonate with that they don't want they don't want I'm not going to you know, blow smoke up anybody's ass and just say look, this is that you can do this and make millions of dollars. Because I just tell people you don't even tell them in my life. So if you're in here and you think this is what it is, then you might as well leave because I'm not going to tell you that this is what it is. And in fact, I scare some people away when I tell them that. Look. This is a simple business model. But it's not easy, right? It's not easy. It's gonna take some work. And if you want to do this industry, it's gonna take some work doing it so nothing that's worthwhile is going to be easy.

Matt: It's good advice, but I'll leave you with the last word for everybody who's here, and this is typically the question that I asked but Carlos asked it for us. He said, words of advice, Phil, for those just starting.

Phil: I honestly think that you need to and this is what I tell some people that have gone through the 15 day challenge that I talked to. You have to get your mindset straight and you really have to really think that you can do it and you can take your blinders and get the people from the outside out. Right, get them out of your way. Because those people will kill your dreams. Those are the people that will kill your dreams. I said that earlier. And I really believe that doubt will kill anything that you want to do . If you believe in yourself you can do this kind of thing, right? It's gonna happen where you're gonna fail the 100 times I continue to fail. I went through this course thinking that I wasn't going to be able to do this right. But you have to keep picking yourself up and moving forward and moving forward moving forward. If you keep the competence within yourself, and you just keep failing forward. That for me, 75% of his business is up here. It's all up here. And once I get past that and like I said early to get your head on the button. Just just move forward and keep the goals in line and your lane. And because gotta have those goals because if you don't have your goals, you're gonna keep driving around the block and you're not gonna get anywhere. You have to have a place where you're going so you know, keep those goals in line. You know, my whole goal when I first started this and it still is, is I want to get my wife at her job. Although now she has changed her mind because you know, she likes her early beginnings. She didn't want to be there. But I still my goal is to kind of try and get her out of her job. And you know my also my goals are you know, get my, my investments funded and all that kind of stuff. And those are my little goals and I and those are the things that I keep in mind. And I have little things on my mirror right by where I brush my teeth just to remind me of things that are going to keep me positive for the day and keep me motivated. So the only person that's gonna keep you motivated as you really is my wife is very supportive. But you really have to keep yourself moving, motivated to move forward and believe you can do this.

Matt:  That's awesome. And I like hearing out kind of stuff from somebody who's successful as opposed to, you know, somebody who's just, you know, kind of doing this and doing that. I don't know him but you know, thinking about growing rich, you know. I like that. You know, to me, it's always really carrying a lot of weight and it feels really inspiring to me. When it comes from somebody who's like really going after it and making waves so that's, that's really cool. I appreciate that.

Phil: Thank you.

Matt:  We're gonna put up your TikTok and Instagram here for people to go give a follow and, man, please reach out in a couple months and we'd love to have you back on the show.

Phil: For sure. Well, thank you so much.

Matt:  Thanks. Alright guys, so what I would do if I were you is I go follow this guy on TikTok. Immediately. It's @makemoneywithphil l and I would go watch his lives. And if you're on TikTok, and you're listening to this, and you're like, Oh, I can't go live. I don't know. It was scary. I would go watch his life and I would rewatch this episode where he talks about, you know, my first live there was nobody there for quite a while and then one person came on and it was my friend which is the same story for everybody. And sometimes that feels overwhelming and it feels like oh my god, what would I ever do you know, but the truth is, you can have fun with it. You can just pay, it's not a big deal. It doesn't say anything about you. It just says you're getting started. You're figuring it out, and so go give him a follow and then make sure to let them know hey, you know I saw you on wakeup legendary that was a cool episode. Tell him something you took away from today's episode, but lift him up for and next time when you're on the show. And you're the up and comer and you're killing it. You know Phil's gonna come over plop on over to your profile and give me a follow back and you know, that's that's the way for communities like ours that support each other and yeah, so make sure to give him a follow make money with Phil it's on TikTok. It's on Instagram. Give him a follow on both. And we're going to be back here Monday. I believe Dave will be back on Monday but no guarantees. I'm pretty sure and take it easy everybody peace out. See ya.

How To Break Out Of Your Comfort Zone As An Affiliate Marketer

Below is the transcription for this episode:

Dave: Hey what's going on morning to welcome to the wake up show it a is a special one, okay because we are going to be bringing on here in a second who is an affiliate for legendary marketer she has, you know gone through our education has gone through our training did decide that she wanted to become an affiliate and and help us to get the word out about our products and our programs and our training and in in along that path. What she's done is she's gone ahead and she's she's she's went all off and hit platinum you know, she's just gone off and done that. All right. So you know I'm traveling, and I am you know I'm out on a little family vacation. But just a little long weekend trip. My wife's best friend is here with her kids. And so, you know, we're just, we're just living the dream. I mean, you know, there's a lot of business models out there where people get on with their lives in these podcasts. And I'll tell you what, they preach the dream, but they're living the nightmare. And they're not they're not being they're not being really honest about what they're doing in their business and what it's really taking to operate that business and that's how it's how it's felt for me and a lot of businesses but not in this business. Have never felt like that in this business. I have always felt freedom. I've always felt like I can, you know, that I can. I can create marketing that is authentic. I can create marketing and I can talk about things that I want to talk about. And I can make it specific to me and I can make it I can make it my own. And I didn't always feel like that and certainly some of you who have done drop shipping and some of you who have have I talked about on the now infamous makeup legendary episode on Tuesday. Some of you all have also tested and tried out some of these you know, these, these, these these gimmicks in BS programs ran by you know, people who are not really interested in in in, you know, in building something legitimate, but But it's never felt like that in this business. And I'm thinking that that's the same with Jessica. So let's bring her on now and check in with her and of course recognize her for accomplishment. Jessica, welcome to the show.

Jessica:  Hi. Nice to be here.

Dave: Nice to have you and you know you have done something that you know quite a few people here at legendary have also done but I'll tell you what it takes a lot of a lot of hard work to to achieve that. And not a lot. I mean, I don't want to make it sound like it's something that everybody's doing because only a small percentage of people have achieved platinum. But it's you know, there's there's there's more and more that's happening lately and I think that's because of you know, the things that I was just talking about a second ago which is that this business is is simple to get into. You can feel good about what you're doing. And you know you really can align your business with your values and you don't have to do the things that I used to do or think that I had to do to be you know, a work from home person which was basically you know, drag people to home and hotel meetings and try to push lotions, potions and pills, and I didn't really even take myself you know, so anyways, how does it feel to be here and be recognized for this accomplishment when just a short while ago? I'm sure you were starting with the same apprehension and maybe even skepticism that are a lot of us start with

Jessica:  Yeah, yeah, I mean, it's, it's definitely been a roller coaster, you know, like they say, I was not one to just like skyrocket to the top like it took me a little longer but, you know, I truly, I truly believe that if I would have gotten everything that I wanted at the time that I wanted it right like on my timeline, I wouldn't have learned anything. You know, and it's been a roller coaster, but I'm just so happy to be here and I'm happy to just keep learning and stay a student you know, like, that's really what I had to do. I had to put my head down and I really had to, you know, learn because I think that in the beginning people kind of come into it and they're just like, I just need to get my funnel up. I just need to get my email going. And there is one to it, you know, but you always have to surround yourself around the right people that are going to elevate you and you know get you to where you want your business to be.

Dave:  I love that it took you longer and the reason why is because there's so many stories that make it seem like it's just an overnight like so many people are just succeeding so quickly and I really want everybody to understand that. But yeah, so anyway, I'm gonna turn it over to Matt to timber, but I want to come on, recognize you and just say Congratulations. We'll be right here upstairs and and Yeah, Matt Come on brother and and take it from here. And Jessica once again, congrats and keeps up the great work. Any more sessions that you have in the future? Okay. I'll talk to you so much. I'll talk to you guys later. 

Matt:  All right, cool. Well, yeah, congrats on everything. And I'd love to hear more. I think everybody would love to hear more about you know, the backstory of like, how you found legendary and what you were looking for and how that all went?

Jessica:  Sure. Sure. So, you know, like most I was scrolling through TikTok and you know, we were in. So I'm a nurse, and I haven't worked bedside since 2020. And I stopped working full time and I started an in-home daycare out of my house because I needed to bring money home. But my little boy, I stopped nursing because my little boy was struggling with some developmental issues and a speech delay kind of stuff and I just wanted to be home with him. And I knew I could not do the in-home daycare forever. Like I just knew in my heart that I couldn't. I was like losing who I was. I was becoming depressed. It was just not a good situation. So I'm scrolling through TikTok. And, you know, I found a woman and she was talking about affiliate marketing and how she got started in it and we had tried previous things. I've tried different MLMs and I've tried dropshipping the stock market. I mean, we were just trying, pulling at straws like changing things. And nothing did. I fell flat on my face. I was trying to learn from YouTube and I just fell on my face. And then I started affiliate marketing and I really honestly truly believe that it takes a good training to get you where you want to be. And I realized that I could not I could not learn from YouTube. I couldn't learn affiliate marketing from YouTube, because it was just going to be the same result as all the other stuff. So I knew I needed to take a course and train something that was going to teach me what I needed to know. So then I took you know, I took the 15 day challenge and it all you know went from there. You know, I didn't give up and it's been a year now. So yeah, I've been able to, you know, quit the in-home daycare and I'm a full time digital marketer now.

Matt:  She's been there for a year now. Wow. Remember like, what it was? Like, first, like purchasing a challenge and like, what were your thoughts like? So you were doing like a bunch of YouTube self learning. That's what you meant by YouTube, right?

Jessica:  Yes.

Matt:  I just kind of like searching around on YouTube like how do I do drop shipping or? Okay, so then you come into a course that is like, become into the challenge. Okay. What was that like in terms of your edit hitting your learning style, you feel like or what? What?

Jessica:  So, you know, I think it was just structure, it was the structure that I needed, I needed to have the information. One I needed one instructor right like I needed I needed someone to explain to me like what I needed to do because I was just going to this YouTuber to that YouTuber trying to you know, too many cooks in the kitchen type thing and one person was saying to do this, and then another person was saying that so that's what I liked about the course is that it was all structured in one spot and it was just here's the information, it's good information. Go with it. And not get it. First round. It's okay, a little lighter. Took me a little longer. You know, I had to do it a couple times before I was like, oh, okay, light bulb moment.

Matt:  I mean, like setting things up or starting content or what? Yeah, yeah.

Jessica:  So like, obviously the technical part was probably the biggest, my biggest, like hurdle that I had to get over. Well, I'd say content too. But, um, you know, it was just a learning curve. It was a learning curve to learn how to set up a sales funnel. And, you know, I tell people all the time, like, I went to nursing school, I had to learn a new set of skills. I was not perfect at it. In the beginning, I didn't know, go into a patient's room and know how to start an IV you know, or change a dressing. And this is the same concept as just because you don't get it the first time around. The more you do it. The more you practice, the more you build. You know, the easier it's going to get and the more familiar you are going to get with it. So, you know, just keep going. Just keep doing it. Practice, practice, practice, and now it's second nature email. So it's, you just have to keep going.

Matt:  It's so clear to me. In the last 30 seconds why you've been so successful, like your ability to communicate that even just that small point of like, I went to nursing school, the first time that somebody walked in with a huge cut on their arm. It's like Oh, shit, I gotta figure this out. And then you slip up, all right, like you figure it out, then you're like, Oh, I could have done a lot of things better on that. And then the next time then the next time and I think sometimes people don't think the way you frame that is like I think a lot of times people don't give themselves permission to learn. So when we go into the decade of the day, one thing I talk about is I basically explain it like hey, remember when you were a little kid and you were just toying around the sandbox or something building a sandcastle or something. And this is your two or three years old and you're just playing around with tools, right? I mean, you're just like, looking around. What's this? What's this? Okay, I'm gonna try to build this. And when the castle fell over or it didn't work, you weren't telling yourself I'm not good enough or Oh, wow, I'm such a loser like See, I knew it would fail. It's just like, oh, wow, interesting that fell over. Okay, let me try it a different way. And sort of like, there's this innocence that that kids have when they're learning and over time. I feel like humans have lost that because other people have told them they're not good enough where they missed the shot at the basketball game and somebody said, wow, like you're, you're not good enough or you weren't up to the moment and they start to we start to self doubt or I used to self criticize and self doubt and it hurt my self esteem and the way that you just explained that as a totally normal process for people. I find it helpful, because it is true. I mean, you just start out, you start. You're like, Okay, I got a sales funnel. Like I don't even know what the hell that is. Content and being able to explain that that's really helpful. That makes a lot of sense.

Jessica:  Yeah, yeah. Yeah. I mean, in the beginning, for me, I liked it. I truly believe people don't give themselves enough. Enough credit like, nobody in the beginning starts this. Well, I would, I shouldn't say all but like most people start this and they don't know what they're doing. You know, like, everybody, right? You know, you too. I started this and you know, content was one of the things that I struggled with, just because when I started, I had zero confidence in myself. You know, I was at probably the lowest part of my life, and I was like, you want me to get on camera? Oh my gosh, that was not my comfort zone at all. So I did what I thought and what I thought was wrong. So I showed up as the person I thought people wanted to see because I wasn't ready to show up as me. So I started creating content. And it was okay, I'm gonna kind of like, make this imaginary person that I really wasn't. And then I sat back and I was like, Why? Why am I not connecting with people? Why is this not like working? Right? And it was because I was not showing up as myself and you know, your ideal customer lead, you know, person is really just a reflection of yourself. So if I'm not showing up as myself, how am I supposed to attract you know, my ideal customer? So it was really that pivotal moment, probably about one fourth of me just saying, I gotta I have to stop caring what people think. I need to stop caring about opinions and just show up as myself and kind of make this fun because I almost lost that. Like, it was almost almost like another thing I had to do, like, content was not enjoyable for me because I think I had this wall up. And when I brought that wall down, and believe me, it did not happen overnight. I know you guys are probably sitting there. Jessica. It's easier said than done. Believe me? No, because it took me like seven months to do it.

Matt:  Well, I don't, you might not be able to see the comments but everybody here is like you're just telling my story. This is exactly my thing.

Jessica:  Yeah. I swear you know, when you just stop giving a beep really you know, things start to turn around. It really does. 

Matt:  Are there any things that were like that that were super influential in that process as your let's say, your month to month three. You're starting to make some shifts in your content. And you're starting to show up really as you like, what Who are you listening to? Do you have people in our community like books or podcasts? I mean, like, what is it?

Jessica:  You know, I think that everyone has a different learning style. You know, you can learn from many people you really can but I love listening to motivational stuff like that. I think working on myself is really like, what was that pivotal moment of just making Jessica better as a person as a mother as, you know, everything. And that helped me so I listened to her, like a really motivational person and I just got my mindset. I had to get my mindset right. So I listened to a lot of TED talks you know, but I just had to work on building myself up because it's hard to do.

Matt:  I just, yeah, I've read all of Renee's books, and it was probably the most influential. A lot of things, my marriage, my business, everything kind of started turning around when I started internalizing a lot of what she said but I think the bigger point there is super important to which is like, like I can tell from talking to you on this that there's just this very positive force. That is Jessica right and a lot of people have said in the comments like I love your videos or like your real got me hooked or like, I just love your energy, things like that. And I feel like that makes a lot of sense to me that that was what was going on when that shift happened because just i A lot of times there will be people. I just want to give a quick example. I talk with a lot of people who are on Tik Tok, and they'll get to 1000 followers, and they'll start going live and stuff and you can sort of feel the sense of anxiety or worry about who I am and what am I doing? Why am I here? Like what's going on? And when people feel that they're like, I don't really want to listen to your live or I don't really want to watch and you can grow out of that which you're proof of but also like I feel like going through that internal growth process, working on yourself. And then taking that out into the world. It really is probably the best way to build. I'm gonna say a cult following but build a loyal group of people who love their stuff because the truth is, people really gravitate towards hope. People really gravitate towards positive energy just in general. And yeah, sure. People like the sarcastic, you know, whatever social media to but generally, there's a huge, massive population of people who, most humans internally are just drawn towards that journey. They're drawn towards somebody. They can almost sense it. It's like intuition through a camera through a phone. There's like there's something about this person, something is turning there and I want a piece of it. I want a part of it, which I feel like you know, to everybody who's out here listening or watching whatever that was, that would be a huge golden nugget I would take away because for for Dave, I know his story for me, for a lot of people on our team, like that internal work has resulted in massive amounts of money, and not just money, but like overall happiness and success and wealth. The last thing I want to share about that is in that realm, my therapist a few years ago, or something and it was pretty expensive is $130 A session. Couldn't afford that. So I took out a couple of credit cards and put therapy on a credit card. Which, you know, whatever. I don't know if I'd recommend it to people, but for me, it was like Hey, I know my marriage is falling apart. I can't figure this business thing out. And I had just discovered Brene Brown, this is like 2012 or 13 may be 14 And I discovered okay, like I need to do some real work here. So I got a great therapist, very expensive for the time and basically I spent 25 to $30,000. I calculated on therapy over three years. And what he said to me was something I'll never ever forget. He said years later, after finishing therapy about five years after we hadn't spoken, we hadn't met anything. I'd moved to a different city. I called him just to update him on life and I was in a much better place and marriage and relationship and business and everything. And so we were talking and I was kind of explaining and he was like man, that's just super cool and everything and I wanted to tell him I said, you know, like a lot of our time there and therapy was really impactful. That internal work I did was really impactful. And he said that you know, I tell a lot of clients that therapy or that internal work pays dividends, it doesn't just pay off in small ways, pays big dividends for years and generations. And I thought that that was really impactful and what you said today reminded me of that because it's amazing shirt cash flow. But also, how that internal shift impacts kids and marriages and bank accounts for sure too. And, I think people really undervalue that piece. Everybody's like I want to teach me how to make a funnel with me, you know? And then at the end of an hour-long session that I have with them making a funnel I'm like, Hey, I think you might need to go there. Read this great book by Brene Brown affection. We're going to make this funnel and we're going to make some content. And then you're going to discover that it's you that needs to grow. Which comes in tandem. Certainly, parts of the training were massively helpful for you. And that parts of the internal work it's sort of a both and not either or, but yeah, that's really

Jessica:  cool. Thanks. No, no Well, honestly, like I think that people undervalue their story. I really do. And you really, really, if you look at what drives people, it's emotion. And if you can, if you can spark emotion in someone, you know, hope or whatever it may be, emotion may be through, you know, your story or storytelling. They're, they're going to, they're going to attach to you, you know, like, they're, they're going to be relatable and they can be like, what, yeah, that's my life, or, Oh, I had a similar situation. So if I could, if I could just give advice to anybody, your story is worth telling. And it really can be powerful and be that like, malt you know, and it doesn't even have to be like a fantastic story right? Like, you don't need to have 1000 bad things that have happened to you to relate to someone but just, you know, be you and there's so much Sorry, I just keep talking I guess. going keep going. Um, there's so much noise in the money, space. Right now. You know, there's so many people that do this, don't do that. You're a bad marketer. If you do this, you know, stay away from that. You have to do it this way. And at the end of the day, like, do what works for you? Right because my content is not like a lot of people like I don't go on. I don't make short form videos as I talk. Like right now I'm having a very good life. But when I get on the camera to create content, I'm very like long winded. So for me to create videos where I'm speaking, they don't do very well like not views or anything. I just can't get my point across very well in speaking videos. So I do a whole lot of just pointing to the screen or putting words on the screen because I know what Instagram in Facebook or Instagram, Facebook reels tic tac they're that like top of funnel awareness platform. And, you know, I just want to give people awareness and then pull them into a Facebook group so that I can go live. People can see me talk to me. You know, that's kind of my strategy. So it may not be the conventional way. You're going to have people say, oh, you know, you're just playing to the screen or you're this or you're that you know, you need to teach people. I do my teaching in my Facebook group. I don't do my teaching on Tiktok and Instagram and my reels. Because I don't know if that's really the case if you're going to tick tock to learn how to build a business that's probably not you're probably not going to do very well. Right? Like, I want you to see my content and then take you into my space where I can help you. Yes, that's my strategy.

Matt:  That's a good strategy. What you said there was top of funnel so for anybody who's just brand new or whatever, in a sales funnel, you're gonna have people who are cold, you're gonna have people more warm, and then you're gonna have people who are hot and ready to purchase so there's cold traffic, warm traffic, hot traffic and what Jessica's talking about is in the cold traffic realm, giving them just a little dose or a taste is is appropriate for that part of the funnel. Because your goal isn't just to give away everything or sell everything or even really fully teach them everything. Because everything's in context. And so it's also a way to warm up leads, right so like, you have the ability to sort of touch them with it. The way that I explained this is that in the in the social media platforms when you're creating content, the main objective is just just to basically break their train of thought and our curiosity which is watching videos work so well and putting words on the screen and to sort of have people or people or their brainwave is just sort of flowing and flowing and flowing and flowing and flowing. And a boring lesson about marketing. Sale is like, cool, that's a weird swipe, you know, whatever. And so I think part of the reason that you've been so good at being able to do that is recognizing and having a strategy called top of funnel, which is which is getting curiosity and then calling them to action and basically forcing them to reach out some people call this the mouse and cheese strategy, basically getting them to reach out for more, right, come back, reach out for more of that cheese. And so you sprinkle it out a little bit and you don't give them everything. You don't give away absolutely everything. You don't need to teach everything but you can give them a little dose. And once you've got them a little tiny dose, you can then maybe sprinkle in a little bit of that mid funnel stuff that you're talking about which is some more training and support in a Facebook group and get them off the platform right off of and and the beautiful part about that i I wish more people would recognize and take advantage of is as you get people on different platforms and different places. You're able to still interact with and still engage with your audience regardless of what types of things, so we have people who get Tik Tok accounts shut down all the time. I was just talking with a guy who had an Instagram account shut down. And it happens all the time. People appeal it, they'll get it back. They'll disappear and videos will get taken down all kinds of stuff. Pretty par for the course. In fact, it's not even par for the course just for our industry. Like I've seen people who are dog trainers who have had videos removed. I've seen people who have motivational videos, videos get taken down all the time. It's just it's there's the algorithm is when people are reporting stuff, there's no way to get around that so which is fine and learning to become not super dependent on one platform is a powerful, it's really no way to learn that aside from having something like that happen but my larger point down a rabbit hole there was basically that getting into a Facebook group or something. The closest thing you can have to your own self hosted community is sure you can try to build out a website that has a community function, but frankly, like even for legendary, that would be a really difficult task for most affiliate marketers. That's insane to ask that. But a Facebook group, you don't really run into a lot of issues with getting a Facebook group disabled or something like that, that doesn't really happen. So it's usually a pretty safe environment, to run a community and to foster a good, healthy community of people. Where you can, you know, monetize them monetize your list and also just give real value for I mean, yes, make money and monetize that list but also build a long term community of people who are really loyal who you give value to, because then at the very end of it all, at least you've built an asset, which is well with people that you enjoy a community that you love, and those people will buy from you for life if you do it, right.

Jessica:  Yeah, yeah, yeah. And, you know, I say this, I was live and my group ate the other day, and I don't, I don't consider it my group. I consider it our group. Right. Like, it's not just it's, I I want everyone to feel like it's a safe place to be. You can because remember you have to put yourself in your shoes. You know, I tried to put myself back into my shoes nine a year, you know, nine months to a year ago. And I'm not gonna lie like large News Facebook group, kind of intimidated me, you know, like it was, I was afraid to ask questions because I didn't want to look silly, or I didn't, you know, so I want to create a space where people feel like and I'm picky, too. I'm picky who comes into my group and, you know, but it's not it's not my group. It's our group and we all just kind of learned together and I try to give as much as I can. And you know, I hope that the people in my tribe appreciate it but um, you know, it Yeah, Facebook groups are a great place to because again, like not everybody purchases on the first you know, the first aware Ill first time they see you or whatever. So, it's just like, you know, creating an email list, getting them on your email list. But you know, a lot of people just want to see more information. Just want to see okay, what is this about? What if, you know, I'm going to join your community because I just want to watch for a little bit. Know how many times I get so many people that are like, You know what, I'm ready now. Right? Yeah, I joined your community. You're giving me what I need. I'm ready now. 

Matt:  So good. That's so good, though. You explain things so well. The way that you just explained that, when people join that group or that community and they're like, there's maybe nothing specific, but it's their intuition that's just sort of like it needs to dive down a couple rabbit holes before it's comfortable. Is she like actually running something that's fake or like, is this actually real? Am I gonna buy something and get scammed? And then she's like, somebody's sitting on your life in your Facebook group and you're just like, okay, like these people are going to live here. She's posting giving support, like, there's a certain level of and this is probably the word trust that gets built over time where these people come into a group. And it's sort of like, you know, it's cool. It's almost like a little mini mastermind to share ideas and like, Hey, I just tried this. This really worked and it's, it's a fast moving, mini mastermind where you can make huge leaps and in a very quick amount of time, that's super cool. That's super cool. I'm glad to hear that you've got a really good group and because that's a valuable asset and it's a really good way to pull people off of different social platforms where all your content is and bring them into a group and that's that's really powerful. So cool.

Jessica:  I hear this all the time to like specially new affiliates saying, I don't think I can do a Facebook group. I can't start a Facebook group because I don't know enough. What about if it is, okay. You start, you start that Facebook group. And you know, if you don't know something, just say it. I don't know everything. Nobody knows everything. Just say I don't know that answer. You know, it's okay. But realize that you know, more than you see, yeah, you have more to offer than you think you have to offer. So the state started that Facebook group.

Matt:  I love it. I love that so much. We tell people that all the time. But it means so much more coming from somebody who's accomplished all of this in the last year. Because we always remind people I do a live webinar and have for the last three years every Thursday 3pm Eastern for our Blueprints members and I'm like nonstop unlike look, everybody has a day one. Everybody has the first day they put out content. The first day they opened their Facebook group. And guess what it says zero members, everyone has that day. So you look around at legendary 40,000 members, no matter how many members you have, and lots of these big influencers have groups of 1020 to 100,000 people, whatever, and you're like Oh, I could never do that. But there was a day when they signed in and they hit Create Group and it said zero members. It just slowly started to build from there. They sent an email out to a small email list and then 10 People joined and somebody was like, hey, you need to join this group. And then Whoa, 50 more people joined out of nowhere and suddenly before you know it, you're at 500 people or whatever. Yeah, that's so true, and so freaking relatable. So everybody's journey and I feel like I feel like one of the things that I've learned from you in the last just in the last like, whatever 40 minutes is like you're super relatable, but also kind of like willing to say things that people aren't or don't bring up a lot, which I find to be like really refreshing and kind of scrolling comments. And you should look at the comments when we finish but everybody's just kind of like this is so true. Like this is so good. This is so fire. This is so amazing. And yeah, I just wanted to thank you for that because that's a breath of fresh air and

Jessica:  Well, good, good. That's my goal is to be that breath of fresh air. So

Matt:  I'll we'll start to wrap up but I was thinking it'd be good for you to get the final word to people who are just getting started and thinking about Hmm, this freelance digital marketing thing like how, you know, what can I do? How could I start this? Give them a little bit of encouragement from your experience and what you've done and accomplished over the last year.

Jessica:  tell them so, you know, I think that we don't give ourselves enough. Grace. We don't give ourselves enough credit. We are stronger than we give ourselves credit for it. I know it's difficult to start something new. But you know, you have to come out of that comfort zone. I know it's hard. I know. It's hard for me to ever grow if you stay there so, you know, just start something new and don't quit because you can't get to that finish line if you quit. There's been many times in this whole entire year that I've been doing this that I wanted to quit, you know, I would sit there and I would say this isn't happening for me. This isn't happening. For me and instead of me saying this just isn't gonna happen. I put my head down and you know, I am a numbers person. I track everything. I want to know what is doing good and what's not doing good because if you continue to do things that aren't working, then it's just not going to work. So, but anyways, you know, just give yourself time. I know that it's hard to be patient. But I promise you that if I would have gotten everything that I wanted when I wanted it, I probably wouldn't have been able to receive the success the way that I can receive it now because I wasn't in that mindset. I wasn't a strong person. You know, when you start to see success this is another thing that people don't talk about. The wolves come for you. And if you're not ready, you know if you're not personally ready to unfortunately deal with those roles. You know, I know that if I would have just skyrocketed to the top. I wouldn't have been able to foster the you know, the not so nice things that come when you start doing well. But anyways, just keep going. Just keep going. I promise you I feel like you want to quit. That is when you shouldn't. So just start and stay a student. I still learn something new every day. I acknowledge that I don't know everything and there are still things that I want to learn and then I can learn. So just stay a student and surround yourself around good positive people that you strive to be right like if you are going to sit in a group of people that are not in the place that you want to be. You're not going to go anywhere. So surround yourself around people that you want your life to be like or that you want you know because those will be those will be the people that will help you get to where you want to be.

Dave:  Down. That's really cool.

Matt:  I I want you to, I want you to read the comments. Because it's quite a comment filled show of people who are very thankful for your words today. So yeah, make sure to make sure to do that. Where

Jessica:  because we were talking about how people in Facebook groups start at zero Well, both of my tic stock accounts got banned. So my tick tock is sitting at 25 followers. So we all start it. We all start at the bottom right or

Matt:  follow Jessica

Jessica:  I think I have like six videos up 25 followers so let's build it together right

Matt:  now. We there's been multiple people in our community

Dave: who has hit six.

Matt:  And I know I know one of them right now who's I think her name's Taylor who's on like her fourth or fifth account and is still growing, still pumping them out. And I think also maybe got one back like randomly a long time. Later. It was really weird, but yeah, I think a lot of people anyway, yeah, everybody her TikTok is up. And you Yeah, you can go get a fall. And Jessica, thank you so much for coming on. We'll have you back on again.

Jessica:  Okay. Well, thank you for having me. It was fun chatting.

Matt:  Yeah. I just mean I hope everybody goes and rewatch it's a subset. I feel like something in me was sort of filled with a bit of just hope and positivity. There was a very I felt like forward moving energy about Jessica and so I would go give her a follow and I asked her how, you know, you can get into her Facebook group to which would be a really powerful place for you to get more support and help and get in a community where you know, people are positive and things are positive and there's there's help to be hard there. if you're listening on Apple, podcasts or whatever. @Jessica.milioto. And we'll be back here again on Friday, same time, same place, David out so I'm going to be hosting tomorrow again. And we'll wrap up the week with another awesome see everybody has a good one.

How To Create Content While Working A Day Job

Below is the transcription of this episode:

Matt:  Good morning, everybody. Happy Wednesday. It is Wednesday, April 13. We're live, it's 10am Eastern as usual. If you're watching via replay, we go live every single Monday through Friday at 10am. Eastern, and you can find us on our Facebook fan page legendary marketer official. My name is Matt. I'm the CMO here at Legendary. I host occasionally and we have another awesome guest today. If you weren't on the show yesterday. We had a fun one yesterday. You should go back and watch yesterday's show. But we typically will bring on a guest and we'll interview them and share a little bit about their story, their journey. What's new in their business, those kinds of things. We're gonna bring out a guy Christian if we can all give me a little hand clap emoji in the chat. That'd be awesome. And we'll bring in our guy Christian what's up?

Christian:  Hey, morning. Nice to meet you. Thanks for inviting me here.

Matt:  Of course, of course. Where are you calling in from?

Christian:  Yeah, I'm from Germany.

Matt:  Okay, sweet, right. All over there in the afternoon. Yeah. 4pm

Christian:  Okay, cool.

Matt:  Not too bad of a time. Time overlaps. Yeah, cool. Well, welcome to the show. And for everybody who hasn't met you yet or doesn't know of you. Tell us a little bit about you and your story, who you are and how you found legendary?

Christian:  Yeah, so my name is Christian. I moved here in Germany a couple of years ago. I'm originally from Romania. And you know, last year, I didn't do anything productive. You know, I just wasted time watching rails and some things like that. I always tried to start ways to make money online, but I always get told that it's a scam. Right. And I think everybody thinks that at the first time, and I was watching reels and a guy popped up, always talked about like, he makes this kind of money, that kind of money, you know, and I was like, Okay, that sounds a bit interesting. And I reached up, reached out to him, you know, and he told me about affiliate marketing. I never heard about this before. I didn't even know what great marketing was. And yeah, I did some research and I gave it a try. At first I saw that this course cost $7 Right. I thought that okay, maybe if this didn't work out for me. What I lose you know, I will waste a little bit of time but I am doing that anyways, right? afterward I was watching only rails. Nothing special. So that is how I found it.

Matt:  Very cool. So have you taken any sort of training like this before? Or you know, like what? What was it like diving into the training and getting started and stuff?

Christian:  Yeah, so this is my very first try online. So I didn't need anything like this before. It was everything. New to me. And yeah, it was pretty awesome. But I tell you the truth at the beginning when I started it i My first thought was, what the hell am I doing? You know? Yeah, so it was a bit overwhelming, but, but yeah, it was good.

Matt:  You made it through cool. Yeah. So what? What was what stood out to you? Well, I'm actually curious as you're going through the training and everything. What was that process? When you say it was a bit overwhelming, what exactly do you mean? Was it like a lot of information or was it also new to you what did you mean by that?

Christian:  Yeah, I guess a lot of information, right. I didn't even know what the sales funnel was. But the beauty of that was that I always had questions like, what is that? What is that and I always got my answer. At the next challenge. So it was pretty hot.

Matt:  Yeah, cool. That's awesome. So you, you go through the challenge. You get started, you're starting to figure things out. Did you get into content creation or what happened next and what was your story saying starting the challenge?

Christian:  Yeah, so basically, I enrolled in training last year in August, and before Christmas, I moved to a new apartment. I knew that I wouldn't have time to create content and things like that. And at first I wanted to, I didn't want it to show up. On camera right? I want to hold on to some random stuff, you know, pictures, motivational quotes about affiliate marketing. I still don't wanna get some pictures, you know, and edit some quotes and Christmas time I was thinking about it that after occasion, I would go in deep into affiliate marketing and I was thinking, You know what, I want to do this for me, you know, for my future, why should I roll my face? Now, that was a pretty big step for me. But I didn't need any content creation or something like that. So yeah, that is another new thing. Also,

Matt:  Super cool, man. Super cool. And you're now I mean, pretty much omni present on multiple different platforms. You're doing a really good job of content creation. You built a little audio not a little 1000s of people following you. What's been your experience of being on multiple different platforms like Pinterest and Instagram now that you kind of really took the curtain down and just, you know, basically said screw it. Let's just create some content. Let's go for it. What's that been like? Were you shy? Was it overwhelming, you know, how did that go?

Christian:  Yeah, at the beginning, I was really shy so Exactly. Last week. I watched some of my very first videos, you know, at that time, I thought that okay, this is good stuff, you know, but when I rewatch them, it's totally bad, you know? So yeah, it is good to be on multiple platforms because yeah, I picked up I didn't have only positive experiences, you know, I got restricted multiple times. And it's good if you aren't online on multiple platforms, but then because at that time, you can focus on another platform, right? So it's pretty good.

Matt:  Yeah. Yeah. Cool. That makes sense. That makes sense. And I feel like with you you've got a good start so you've been doing kind of an opera strategy, meaning like, starting to repurpose some of your content. How long have you been doing?

Christian:  Yeah, I've posted my very first video on January 21. On Instagram, and I think like, three weeks after that, I started that Pinterest. I am still trying to figure out the algorithm and everything like that, but yeah, takes time.

Matt:  Cool, I love it. And you're getting lots of views and you're building followers and that's super cool. And what I'm, I'm I'm a little bit curious. Are you on Facebook reels? Not really. Are you on Facebook at all?

Christian:  Yeah, so I only have a personal account. Yes.

Matt:  Okay, cool. Yeah, I would encourage you to try it out. Give it a good go with your Omnipress because you're already on Instagram rules. So if you've got a Facebook fan page, it doesn't require a lot more work to take the Tick Tock video and you know what I mean, just repurpose it the same way you do on Instagram. But the reason that I was saying or the reason I bring that up is lately we've been seeing a lot of people get some really big growth on Facebook reels. Like really big, bigger than Instagram. So just a thought, just throw that out there to you. Thank you. Yeah, of course and you're already omnipresent. I mean, you're already reposting to all these platforms and are sort of in a rhythm already. You've got a system so it's like it's not actually that hard to just add another one. And most of these, most of these social platforms are just learning from each other. They're just, you know, Instagram will make one tweak and then Facebook will make a tweak and then tick tock will make a tweak and then Pinterest makes it tweek. And it's sort of become this thing where they're all kind of copying each other. But, you know, they make money through paid ads. So the more time people spend on their platform, the more money they make, the more profit they bring. In. So, you know, Facebook over the last two years has watched Tik Tok basically, you know, not destroy their ad revenue. But think about Facebook's perspective where iOS 14 came out and made it a lot harder for people to advertise and then tick tock came in and stole all the attention and now people are just scrolling tick tock the way they used to scroll Facebook. got exposed, you know, I mean, it got exposed for being a lackluster algorithm. subpar social platforms and so what ended up happening is Facebook and Instagram and YouTube and all of these platforms copied Tik Tok to the best of their ability. And, you know, there's two takeaways that I have for this and I'm going on a little bit of a rant but hang with me one is tick tock was created for short form video content. And the reason that these other platforms have struggled so much to get the traction that they have is because they weren't built for that. Right tick tock is absolutely built for it. That's the whole point. Is short form video content. And so it's what people go there for. But Facebook and Instagram that's not what they were really built for. Instagram was a photo sharing app Facebook's more of a storytelling app, or like a photo sharing kind of thing like a memory sharing thing. And so when so on, on on Facebook, now that they're trying to come out with the short form video, it's taking a little bit of time to adopt and figure out how they can put that into the feed and how they can push more of those videos forward and make it more of a native thing. I don't know if they're ever going to get to the level of Tik Tok and in terms of their organic reach but I will say this I'm I'm currently right now watching multiple different marketers who are taking big tick tock audiences hundreds of 1000s and growing by the 1000s on Facebook, and using those exact same tick tock videos just literally reposting them. And here's what I think about that. I think that Facebook is probably a better platform overall to grow audiences than tick tock tick tock. You can grow fast. But if all things are equal if you're growing an audience at the same rate, the benefit of Facebook is that number one you can you can post images, you can tell stories, you can use the written word, which is really important because in the in your ability to connect with people the ability to write something so say a 500 word post, you simply can't do that on Tik Tok, it's impossible. The other thing is not so much if I believe one is better than the other. The other thing is that the whole point of Omni presence is that your followers follow you on multiple different platforms. They open Facebook and dammit there's Christian again they open Instagram dammit, there's Christian again. They opened Tik Tok. Here he is again you know, and when that starts to happen, what happens? They build your trust, it becomes a trustworthy sort of familiar face. And that's how you build a really powerful audience. Does that make sense?

Christian:  Yeah, you're all right here. Yeah, and I'm Victor who can really grow fast but people are commenting you know that they are interested and things like that. And in the next second they leave you know, but I think that on Facebook you already bring your targeted audience like they are really one step ahead of those people like they are really more interested in this whole thing.

Matt:  Yeah, I think that's a good point. That makes sense. So on a daily basis, tell us a little bit about your content creation, how much content are you pushing out? Is that a couple times a day? Is it once a day? What's that? What does deep batch content look like?

Christian:  Not really. I still work on that. So because I'm still working a full time job, it's not so easy to find everyday time for that but I am trying to do it. I try to post that at least three times a day, but the minimum of two. So two times a day that is what I want to make every day. Sometimes there are four but

Matt:  yeah, yeah, makes sense. It makes sense. And I've been there, man. I mean, what's your full time job? You work with metal?

Christian:  In SF.

Matt:  Yeah. I when I was 20. So exactly when I was your age 26 Good that day when I was a youngster. I I worked in a coffee Roastery and I would pick up these big I wasn't only like 130 pounds myself, but I would pick up these big 130 pound sacks of coffee and I worked that and then sort of like you you have you know, you have another job that you do on the side too. I had, I was driving for Uber and Lyft and and I was taking all my money that I earned on Uber and Lyft and I was spending it on Facebook and Google and basically paying for ads trying to figure out and how in the hell am I going to get rich online? Basically, like how am I going to make some money on this internet thing? I mean, I know money is flowing out there sort of viewed like a pie like I was like, man, there's this huge pie and a bunch of people that I know who are not more talented than me or not more gifted than me are like claiming their little piece of this pie. How do I just get my little slight you know, like how do I cut out my little piece and certainly I think I would earn maybe like four to $800 a month or something from Uber and Lyft and just driving people around. I mean it sucked but yeah, I mean,

Christian:  Well, pod work pays off with time.

Matt:  Yeah, and you're right, and I think it's all perspective, too. I mean, you've got like two jobs basically. And I think sometimes people are like, Oh my God, what a grind. But isn't it funny how like you know, you earning your first $1,000 online changes perspective a lot, right? Because now it's like you see that you're working towards something and you see what that's building towards and helping you. You know, I just feel like everything is sort of the glasses that you're looking through. You can have glasses that are very opportunistic and then you can have glasses that are very pessimistic, and you could drop another human being right into the shoes that you're currently in. And they might have a totally different approach and a totally different outlook on their business. Their life, everything. It's just

Christian:  Yeah, you know, it's not a bad thing to work two jobs at a time. So if you want to achieve something, we just have to work for it. You know, we have to work hard.

Matt:  Yeah. Well, and you have to work smart too, because what I learned was, as I was as I was going through all that was like, there was just an absurd amount of work that I was doing laboris work and I ended up just kind of learning like, hey, you know, you could put in all of that work sitting at a little desk into something that's going to be an asset for you. And I learned well, and what I found out years later, about five or six years later, after I quit at that company, is they ended up selling to one of the biggest food manufacturers in the world. And, and what I realized when I thought back on that was one I should have negotiated some sort of ownership in the company. But number two was what I learned was that all of that labor, that hard work that we're talking about never built me an asset. I never built an asset for myself, right? So it was like it was work and work and work and work and, you know, wake up at 5am or, you know, I had days where I would wake up at 4am and go through a Facebook or Google training because I was so in love with it. I was so obsessed with figuring out how to master something like Google ads, right? And so I would wake up at 4am. I would watch a little training for a couple hours before going to work at six. get done around three or four. Come home basically pass out on the floor. Just like just completely exhausted. And kind of do it for a couple more hours. Right. I'm sure you understand that. And I just learned at the end of it all that I'd never built a hard asset for myself. And now looking back on it, I was like, okay, if I'm ever going to do that again, which I actually mean, I work for legendary, right? So, for me, I'm an intrapreneur. I enjoy functioning and working inside of a company structure because it's where my talents are and it's where my skills are best used. So for me I enjoy working with a team. I very much am introverted, but in a remote team where I have people who are smart and talented and work hard and produce great stuff like that, for me is life giving that's really important for me. And so, but anyway, I just ended up learning that building a really valuable asset for myself is probably really important in this whole thing and I could work smart and I did work smart on building a great blog and worked hard on building real skills in myself. That would pay me regardless of if I quit a job or got fired or got laid off or whatever, you know what I mean. So you have all of your hard work that you're doing. But you've also got smart work that you're building, online business, and you've got these different social channels that over time as those build there's, there's I'm not saying you should sell them but there's real hard assets there. Because what'll happen is what happens with any real hard asset. Let's think about companies who are traded on the stock market. People want to invest in them. People want to do business with them, right? And so you're at like almost 4000 followers, but it doesn't take that long after where you're at for brands or other people to start reaching out and being like, hey, you've got a lot of followers, your content is really cool. Can we possibly pay you 5000 bucks to advertise our whatever, right? Like a couple of videos about you know, our funnel builder, drop a couple of videos about whatever, right so that becomes a situation where, yes, it might be hard work at first, but it's smart work because you're doing something that can pay you big dividends over time for not doing that much more labor. You're certainly not breaking the hell out of your back end meal or whatever the hell you're doing. I don't know if you did a good job. But for me, I was like, Yeah, I'm pretty much done with the whole backbreaking coffee bag thing like this. You know? Yeah.

Christian:  So it's particularly that in a very short period of time you what you can achieve, you know, so I didn't really talk about that I made my 1000 followers on Tiktok in three weeks, you know, after starting it, I thought at first that it will take two months or something like that. So in a very short period of time, you can achieve a lot. Yes, it is awesome.

Matt:  Yeah. And also, I mean, think about this, so this is when I was kind of blown. Away with your story it is like you got our challenge and purchased our Blueprints like last September. Is that right? Yes, yes. So September, like eight months ago, nine months ago or so? That is crazy. Right? Like eight, eight or nine months ago. In our world we like instant gratification. Everybody on this call is gonna be like, oh my god that that's so long, right? That's what takes you so long to see success. But the truth is, it is like in most cases, you go to whatever, 12 or 13 years of schooling and then you go to university for maybe another two years at least. And then maybe another, maybe a full bachelor's degree, so maybe four years worth of schooling, and maybe you go get a master's degree too and you end up with a ridiculous amount of money in debt. And all of that time. And so when I look at somebody who's eight months in, has actually looked at and studied some training and then implemented it. Like that's really powerful to me, you know, and it's a really short amount of time and like you said to I thought your point was really well taken. 1000 followers in just a couple of weeks is pretty quick. I mean, that's really quick, given how social media has been the last 10 years. It's the fastest I've ever seen. Not not your story in particular, but I mean, like the overall trend on Tik Tok in the last couple years, the ability to get that many followers is just crazy.

Christian:  Yeah, and I would like to point out here I think that yeah, of course legendary marketer and this training is pretty awesome. Whoever says something like that is just simply jealous, but the community that you have in Guysville is really powerful because you know, when I started out with creation, I had lots of questions, right? And they reach out for the marketers, you know, and this is the duty of the war thing. Every one of them has tips and hacks on how to do this, how to do that. And I think this is the worst thing that you guys are teaching in the lessons. So this mindset is totally awesome. And also other marketers reach out to me that, hey, your content is great, but if you try something like this, maybe it will be better. So this is something powerful.

Matt:  Yeah, that's super cool. That's yeah, that's that's something that's happened organically over time. But I will say this. When it comes to growing communities, I've thought a lot about that, right? Because, you know, there's a big, big value in being integrated into our community. At legendary. And I always thought and wondered, you know, what's the cause of that? Like, how does that just happen? What, what elements and pieces have to be there? And you know, when it comes to growing a community, my takeaway was basically, that you have to be the person in order to attract people like that, right? So I look at somebody like Dave, who leads our companies, the CEO, everybody in our company looks up to him, respects him, and he has a very genuine like behind the scenes wants to help people and he wants to see the people in legend succeed. And also the other. The other piece of that is he's done a lot of internal work himself, to not be reactive, and to not shame people and to not so sometimes you'll go into other Facebook groups in this niche or in this industry, and I've, I've been in this sort of online marketing education niche for 10 years or so. And we've even got reports of this from other people, but there'll be sort of this toxic environment where the leader of the group or the leader of that course or whatever is kind of like he feels he or she feels a little insecure or whatever. And so when he's giving feedback, it comes across just kind of like, you're kind of an asshole, you know, and, and, and that's just all sort of led from the top down. The leader of the crew, if he's like that, the community's probably going to be like that, too. It's all just sort of a reflection. And so, over time since I started about four, three and a half, four years ago, with legendary, I've seen that grow and adapt to you know, people who don't really resonate with that they slowly kind of disappear, and people who do resonate with our community. Stick around and like you said, really enjoy that communal aspect. And I think it's just a real testament. I mean, props to Dave for that, but also to people in our community. I have to say, you know, thanks to all of you who volunteer your time, who volunteer your energy, and it's really created and fostered a place that's good for people. And I think that that's really powerful. I'm glad you brought that

Christian:  up. Yeah, yes, indeed. That is exactly the topic that they talked about yesterday. That is,

Matt:  right, right, right. You saw that

Christian:  you know, I would I would make a new headline for that haters gonna hate

Matt:  It was so funny. I was. No, I mean, I mean, yeah. I just yeah, it's super powerful. I think everybody in our community was or has been really helped by others in our community, especially successful people and and, yeah, I really feel like, you know, here's a good example. Let me say this is my last thing about our community. Here's a good example. You're a great example. You got about 4000 followers on Tiktok, which is a solid amount but you're not in the 250,000 follower range, right. And sometimes people think that in order to give back to the community or teach people or show people something, you have to have a huge following. You got to have made a ton of money online. You got to have all this stuff. And, and you know what I think the beautiful part about legendaries community is, is that people who have smaller followings, but have learned and have grown and have implemented they make a shift in our community from going from learner to doer and teacher quick and and we have such a value at legendary of making sure that people don't just take from our community but that they're they they quickly turn around and begin to give back to our community. There's two reasons for that. It really stretches people, and it fosters a healthy environment, but also the best way to finalize a learning experience to really cement something you learned. Psychologists have found the best way to do that is to begin teaching it to somebody else the moment somebody takes information they've learned and they teach it to somebody else. It cements it and it really sets in that they understand it in a new way. So it's twofold. We're trying to help people stretch and grow but we're also trying to make sure that people actually learn these marketing skills for the long term as well, if that makes sense.

Christian:  So it does take time. I still have to learn a lot, you know. With retirement, everything can be good.

Matt:  Yeah, yeah. And I just You're so you're so at the beginning you know Gary Vee always talks about how you know if you're under 30 You're basically infant you're just getting started you know sometimes when you're ambitious though that's hard to hear. You're like hey, you know fuck off, dude. Like, you know, I'm trying to go here like quit telling me how good I have it or how, you know, not how easy I have it, but just how early on my journey I am , like I don't want to hear that from you. Or I want to hear what I am supposed to be doing? You know, but I do think you're super early on in your journey, you know, and that's cool. And there's a lot of people in our community who wish they were in that spot, you know, and who wish they had the internet and social media, like they like you have today and the affiliate, the ability to reach millions of people. In a with a thing you can hold in your phone, and a video you can create in 60 seconds. And you could be in front. I mean, think about the guy. Do you remember the guy who made the Ocean Spray video that went super viral where he was the Fleetwood Mac song and I can't remember his username. It was like the most viral video two years ago. It was here I'll show you on my phone real quick. Yeah, his name's Nathan Apodaca. Just look up Fleetwood Mac's dog face on TikTok. You'll find it right away. And it's just dude he's on a skateboard in the middle of quarantine. It's like May 2020. He's listening to Fleetwood Mac, and he's got a huge bottle of cranberry juice and he's just chugging cranberries. And yeah, dogface. Yeah, he went super viral. Ocean Spray invited him to their headquarters and it's like, the dude just popped open his frickin phone and was just like, Alright, here we go. Yeah, you got a truck. Like somebody got him a truck from that video Like, like, what I'm trying to say 26 You know, and don't view this as a short term game but view this as a long term skill building experience where you can earn while you learn which is exactly what you're doing. You are earning while you're learning. And, and yeah. Future is for you. What Um, tell me tell me actually, I'll leave it at this. Give the people here one, one nugget or one little thing that you've been learning in the last 30 days that's changed things for you or that you've had a big shift and want to encourage them with? Yeah,

Christian:  So don't overthink it. Because when I got started, I posted lots of trendy videos, you know, that help you to grow fast. But I didn't implement any storytelling, you know, and like, three or four weeks ago, I started doing that and I think that I have found my targeted audience right. So implement more storytelling, talk about yourself like I have here that my English is not so good, right? But that is the way my content will be unique. So just go for it. I love it.

Matt:  I love it. Don't overthink it. Get go and I liked that part. I liked the note that you dropped there about not doing any storytelling. That's huge because you're trying to create videos to get some form of virality right and go viral. But what you were missing or maybe what you were missing is a balance there of storytelling and the bigger broader picture of the brand as a whole. Right. So cool. I love that. Christian that man. Thank you for coming on. They will put up with you and follow you and check you out. But yeah, or do you prefer people to find you on Instagram on tick tock on where you prefer?

Christian:  It doesn't really matter. Just drop a follow up. Thank you.

Matt:  Cool. We'll put them all we'll put them all up All right. Thanks, man. How thank you so much for coming on. Stay in touch. Let us know if you ever need anything.

Christian:  Yeah, thank you for inviting me. Have a good one. See ya.

Matt:  All right, guys. Give him a follow. For those of you who are listening. You can follow him on Tik Tok @christianfogasofficial. You can find him on Instagram. You'll find him on Pinterest and find them anywhere. Thanks for tuning in to another episode of wakeup legendary be legendary. And when you go follow him when you go follow Christian make sure that you let him know. So I'm on the show. You wanted to give him a shout out and like his videos, you can follow him. Just help boost his channel a little bit. Give him a little stuff. Take it easy, everybody. We'll be back here tomorrow.

How To Avoid Awful Affiliate Opportunities

Below is the transcription for this episode:

Dave:  Hey what's going on my friends? This is Dave Sharpe and welcome to another episode, another episode of Wake Up Legendary. Now this episode is going to be a little bit different. This is going to be an episode where I'm not actually going to have a guest this morning. My guest is going to be the experience and the knowledge that I have about this industry to help you to know how to pick and in when to see an affiliate opportunity that might not be worth your time, you know, an affiliate product or program or training program, you know, affiliate, kind of like here at legendary we have our products and programs and then we have our affiliate program, you know, that people can sign up for and there's a lot of companies out there who don't even have to have a real product or program. They just have an affiliate program, and they're selling worthless products because the only real value of the company is to recruit more people to earn commissions and then recruit more people in earning commissions and it begins to have more of an MLM feel than than the feel of you know, a training program or a good affiliate program. And, you know, so what I want to do this morning is I want to help you to just come inside my head and see what I see. I want you to make your own decisions. I want you to have the information and the education to be able to, you know, look at all these things that are going to be coming your way. All these people who are going to be hitting you up in Facebook groups, all these people who are going to be you know, messaging you you know, when you come into this space, you're now all of a sudden going to be a target you're going to be you are in a new niche. So you are going to have other marketers that are marketing to you. And you have to be aware of that. Not everybody wants to help you. Not everybody who shows up in your DMS is there because they genuinely want to help you, they want to recruit you into some quite frankly, some BS program. And we here at legendary marketer have this happening all the time. I gotta be real honest with you guys like I always am. I've often considered deleting the Facebook groups that we have here at Legendary Marketer because so many people prey on our clients, they prey on our students. Here in this community inside of our Facebook group in particular it is the number one place where this sort of real I mean it just comes across and it looks and it appears and it fears feeling sleazy. You know, in one of the reasons why is because the only thing you know, the only thing that most of these people have to offer is for you to turn around and then go try to recruit other people out of a Facebook group and it's just it's ridiculous and most people don't don't really understand the difference between like a good solid program or company in one that is sketchy and scammy and may even be illegal. And so what if I'm all of a sudden inside of a company that you know in the government's eyes is illegal, you know, because they're not running a legal operation. And I see this all the time in this industry. And the only reason why I have the compliance knowledge that I have is because I've been doing this for over 10 years and I've made all the mistakes and I've paid all the attorneys and I've I've you know I've this is this is the the second big company that I'm operating in this space. So I've had the phone calls with the attorneys I've been here whereas somebody who comes into this industry thinks it's easy, pops up a quick company, throws together a quick affiliate program and then comes into a community like ours, which is thriving with solid good training, not overnight success. Get Rich promises, but good solid training where people can actually get results fairly quickly. If they follow our instructions, you know, and then then they innocently and naively come into this Facebook group that we have or probably any Facebook groups out there any marketing or any affiliate marketing Facebook groups, and all of a sudden, you're flooded. You're flooded with people who want to help you. Help you, right? Wrong. They don't want to help you; they have also gotten sucked into a crappy program that probably has no value. Okay? That they probably have no value. Nate mockers. Nobody's left except for you, dude. Nate is a great example of a guy who is I think we I'm not sure if we terminated you or not. Oh, I remember you canceled your subscription. But now you're in our lives every day. Keep coming back brother. We see this guy and many more like him. are an example of people who hang out around our community to try to pick off people out of our community. These are the type of people that look at customers and look at people like their prey. Like they're nothing but $1 You know, and it's sad you know, if they have no self awareness, they will literally even pop on to our lives in common. I mean, the idea of building a real business has left a little gift. They've given up on it. And the reason why they've given up on this to this program that has no real value, and I can just come in and you know, pick people off in and maybe sell something that's cheaper. Maybe sell something that's easier, whatever. And really what I'm doing, okay, really what I'm doing, because I've been there before, right? I regret the decision that I made to go and join this other thing. And now I'm just simply trying to pull more people over with, right so I can commiserate with them. Right. And then all of a sudden, what I'm doing is I'm just trying to pull more people into this thing so I can make my money back in my learning skills. No. Am I having any real straight talk like what I'm giving people right now? No, no, you know, there's there's there's nothing but you're gonna get rich tomorrow. Just go get more people out of the Facebook groups. Right? And the truth is, is that guys, this is a bad crappy let me even say it's a shitty strategy. How's that for censorship? All you snakes in people who are in our lives every morning trying to pick off our people, right? Because this is the reason why so many people come to the legend because it's real. Because we have conversations each and every morning with our actual students, and a lot of the people and it's sad, right? It's sad. People like this guy Nate, learned everything he learned from here or at least most of what he learned, instead of adjusting strategy, instead of when a campaign no longer works or your Tik Tok channel starts to lose a little bit of steam. Instead of going back to the drawing boards, and actually learning, Hey, how can I blow up my marketing? Like how can I take things to the next level? How can I pivot? They just jump to the next thing because it's the new hottest thing and then come back and try to pull people into that next new hottest thing, but the problem is, is that these next hottest things, you know what I mean? These next hottest things? They aren't legitimate companies. They'll be gone in a year. They'll be gone in two years. Legendary marketer, what are we in our sixth or seventh year of 2017? I think we're in our sixth year. Most people in this industry can't do anything for six years. I got people I got haters like Nate Cohen Oh, my life, criticizing me. I've been in this game for six years telling the truth. You know so seriously, this is just a great example this morning. I'm glad this guy talked up because he's the type of dude that you should look out for. He's the type of dude that you should look out for. We had another incident not too long ago. I don't remember if you guys remember this, but we had a couple of cats pop up on Tik Tok. Talking about the death of Legendary. Do you guys remember that one? Well, everybody, we had a lot of people inside of our community that were like, oh, yeah, this is awesome. Plus we had a guy who we put on our stages here and legendary, who is a part of that operation. And was trying to get all of our people to come over to buy their product, recruit them or promote their launch. The death of the legendary, the death of the legendary right? All a lot of people were like, Oh, is it really the death of Legendary? Oh shoot, I better hop over there. I've been and you know what happened? 2022 January, February, and March. I want you guys to turn the volume up on this. I want you to hear this clearly. We're record breaking months. Record breaking months. It's one of the reasons why I'm not always on TikTok like, I don't need to go out there in a lie. You know, I don't need to go out there. And deceive people. You know what I mean? Because the truth of the matter is the numbers don't lie. The facts don't lie. So, the only place I'm going to have a conversation with anybody. You know, most of the time I'm not afraid to have a conversation right here and say what I got to say right out in the open right out in the open right online. But be careful of the people that only want to talk to you in your DMS only want to talk to you in your DMS. That reminds me of toxic people who are afraid to talk in front of other people and they want to pull you aside so they can isolate you. So you have to be careful. You know what I mean? You have to be careful in this industry. I've had this happen to me my whole career. And I think there's a big lesson in what's happened and what goes on inside of this community and what goes on inside of this industry every day. There's a path that you can choose when you look at this industry. And I hope that I'm providing an example of a path that's full of integrity, right? That I don't give a shit if you like me, I don't give a shit if you like my white, gray beard. I don't give a damn if you like that I wear the same shirt. Every day or you don't like it. But I'm telling you that I'm going to tell you the truth and I'm going to tell you it publicly and all of my information is for sale for everybody to see. There's nothing secret. There's nothing that I say in the DMS to you. There's nothing that I'm going to go and I'm never ever, ever going to ask any of you to turn around and promote legendary. People think that that's what we do here at legendary. But what they don't realize is that students here are a tiny percentage of our affiliates our customers like five or 10 presentable so all these programs that are that are in your inbox that are in you know what the only way that you can make money in this program and the other programs out here and this is how you really need to understand whether something is a play, pay to play, MLM, like pyramid type thing, or whether it's a legitimate education opportunity. A legitimate program is if they force you to buy a product in order to become an affiliate. If the product is the affiliate opportunity, if you have to buy the product. Not good. Not good, not good long term. So you have to be careful. You have to be careful what you're buying and you have to be careful what you're promoting. There's a very big distinction in the complaint in the eyes of compliance in the eyes of regulators as to how you sell your products and programs and what is included in them. Is there actually a standalone product? In many years ago, we went back to the drawing boards at Legendary Marketer and we said how can we be absolutely compliant How can we if we got to cut people if we got to lose money short term if we've got to shut down, I want to be 100% compliant so we can be around for our clients. So we can be around for our affiliates in 2,5,10 years. See those are the questions that I'm asking that Matt Hetzel asked. It's one of the reasons why I don't go to a bunch of events. It's one of the reasons why I don't hang out with all these stupid marketers is because quite frankly, a lot of them out here. Don't roll like me. I'm not in this game anymore because I need your money. Trust me, believe me. I'm here because I really truly have a passion for a business. They gave an old junkie like me hope they gave me a place to come in to have a career. And we got all these bums out here. These cats who want to coattail, they want to ride coattails, right? And they want to whisper in your ears. Inside of the DMS. And you know what? I don't even stop it because I believe in capitalism. I believe that you can go and sniff out the snakes that that's always been our philosophy here at legendary is let people experience the bullshit. Let people experience all the scammy just shit. I've had people who have had coaches, screw them out of $5,000 right from inside of our groups. I mean, it pisses me off it pisses me off. I'm gonna start calling names out on the show every morning. Like I called them weak ass Nate’s ass out this morning. I'm gonna start calling people out. I'm just I don't give a shit anymore. Like I'm serious. I'm here to make money and help people build a business This ain't a nonprofit. Okay, I'm an entrepreneur. I'm here to help you build a business. I'm here to help you. Just get your business and your life off the ground. I'm not here to tell any but this is the first episode in six years where I've called a man out by name. I don't do this. What I'm up to here with it. You know, I mean, I'm up here with it. I'm about to bring the hammer down on some folks about the mess of your careers. So stop playing with me and stop playing with our name. And stop taking our kindness for weakness here at Legendary. Like we don't know what we're doing. We're playing the long game. We know exactly what we're doing. We're having record breaking months for all you haters out there who think that we’re dying no, it's not. Your business is dying. Your business is dying. Oh try to predict your death on me. We're private. Legendary marketers never been stronger. Never had more people who are both working on the internal side of our team and also our clients. Give me Give me a couple of like two minutes. All right, my friends. So I hope that you got a lot of value out of that. I'm out of character this morning a little bit but you know I get fired up you know, I get fired up. I really do. I get fired up. Because, you know, the the the industry is it's kind of like it's kind of like this industry is an industry that gave me a you know this industry is is is unbelievable. This industry is an industry that gave me a life man. You know what I mean? And when I when I see people using abuse it and not try to be better. You know what I mean? Like, just try to be better try to do better. Like if your company is nothing but a basically if if anybody from the government ever saw your company and you know they would probably shut it down. Come on and do better. Just try and guys you know what, here's the problem that I see. It's kind of like is it's kind of what's going on with Russia and what's going on in the world. You know, it's like, do you know what Putin is doing? Okay, yes, okay. If you support him and do not condemn that, then you are in a certain way supporting it. Right. That's like a lot of sustenance with a lot of people, especially in Europe, and I think where I stand, I don't stay with Putin people. I just want to be super clear about that. I also don't stand with shitty companies. I don't stand with shitty companies. With who putting a shitty effort to, you know, to just grab a quick buck. Like if you go through our company and it's one of the reasons I think why we have so many people who try to rip us off you know, it's unfortunate because in some ways our we've had a few students who have tried to do that. And it's it's been like, come on guys, you know, like really like we just not a cool thing to do. You know what I mean? But that's just people that's humans. You know what I mean? That's, that's, that's what people do. We we, we take the path of least resistance, but here's my here's my beef. It's not really that. It's just do better. Like learn about compliance. Learn about what you know, learn about customer service, learn about community, look, start your own Facebook group and see how you feel when you know that your clients are being preyed on by, like, you'll get, you know, protective too. So, you know, because all I want people to do is just be just, it's just no, it's just have the information. Have the information, understand what you're looking at, understand what you're doing, understand who you're getting involved with, and understand the business model. If a business model requires you to buy the product, this is something that I didn't know many years ago, and I had to make changes to my own business model. Because I didn't know that this was a non compliant business model. But if the company requires you to buy the product to turn around and sell it, run for the hills, a product program or training should have life changing or result oriented information in it that has power in value. Stand Alone from an affiliate opportunity. Every single day at legendary marketer, we have people who are enrolling in our challenge in buying our Blueprints who have no interest in being affiliate marketers for legendary and they are not required to be affiliates because it is a separate thing. Because we want to be crystal clear. With all regulators. We want to be crystal clear with everybody in the marketplace. This is not a pay to play gimmick. This is not a recruiting game. Legendary marketer and the gimmicks that you see on the internet are not the same legendary marketer and the other programs that you see legendary marketer affiliates promoting are not the same. I just want to be clear about that. Because there's a lot of people who just throw everything together. It's not true. It's not reality. We are not equal. Not because I am better. Or we are better, because we've tried harder. We've tried harder. We've tried harder to be better. We've worked on our material courses, put just years of blood sweat and tears. We've worked on our funnels, we don't have to, you know, I want you guys to think about this for a second. We don't have to. I don't have to roll around in my Lamborghini or show a picture of me at the beach. I got nice cars in my parking lot. I got big numbers in my bank account. I got nice watches on my wrist, but I don't feel the need to shove that down everybody's throat to try to get you to buy something. Right. So that was another thing that I mean that I'm talking about some of the sacrifices in the work that I've done to look at the long term. I've said you know what, if I have to do those kinds of things to sell people, if I have to do those kinds of things to sell people, I shouldn't be in this business and I'm probably going to lose it all one day anyways because somebody's going to take it away from me. If I got it the wrong way. I'm probably going to lose it. If I got it fast and easy. I'll probably lose it fast. I've been down that road before. I didn't have any. My childhood in early adulthood wasn't, you know, squeaky clean. I know about the consequences. And I know about karma. And I don't think a lot of cats in this industry know about karma. You know what I mean? And I don't think a lot of cats in this industry really understand how your reputation is everything. And how do you know what? This is a small industry and rumors go you know what you start ripping people off or you run to you know, everybody wants to just start a company and be like legendary but guess what have you thought about what happens if you're not successful that in that crashes, and how much that's going to tarnish your reputation. If you're going to do something, prepare for it, do it right. That's my whole philosophy. That's my whole philosophy at legendary is that you're not gonna get rich overnight. That's not my promise. You're not going to be you're not going to be the next I don't know if you're gonna be the next Master Magic marketer. And I don't think it's going to happen in 30 days. I think like Brian Brewer says you're going to have a valley of despair, the first 30 days is going to suck and you're going to wish that you quit and all those messages that come into your Facebook inbox about just come over here and it's all you know, it's just easy, just so and so just made $50,000 so and so just made 75 During that 30 days of despair, when you're set when you're going through what every single person has to go through to be successful when you're going through that valley of despair when you want to quit when you regretting that you even started because it's totally hard as shit and you're you're running up against all of your old you know, your old stories in your mind all of the things that the old soundtracks, the limiting beliefs, and then all little slithering snake, you know, come in says Oh, it's just so easy right over here. So and so just made $50,000 You know, so until we just made $30,000 I mean, I've seen people scream. I've seen Photoshop on the screenshots. I'm talking about people who like manufacturing screenshots. It's one of the reasons here at legendary if you're an affiliate of legendary in our affiliate program, we actually said no, don't take a screenshot of your Commission's so not only am I sitting on this live, talking shit, but every single thing that I'm saying, we've already backed it up. We've already backed it up. So I'm not saying oh, you know, I don't use screenshots but anybody else should use a screenshot to make a sale as an affiliate for legendary now I'm trying to teach people how to do things. You know, the long term way and quite frankly, it works better anyway. So I'm not saying you never show income and never elude to it, but you've got to be more. You've you've there's ways that you can tell stories. I use stories like I bought a truck from my dad, or I paid off my house those are things that I can do and say there might not be as and I also can give disclaimers and disclosures like we teach you to at legendary, where you give affiliate disclosures that hey, I get paid if you buy something and by the way, I don't recommend anything that's not fully worth your money like so we're teaching you all the ways that at first they seem harder and you might look at over at this, you know, gimmick over here and say, none of them are doing it, they're just talking about all the money the guru’s made and all this kind of stuff and and it's like yes, we are not the same there. Get all costs at anybody's expense, even if you get it taken away later. And what I'm trying to teach you how to do is make a buck that you can think about that comes to you just as and that you're gonna get to keep forever. Choose. Peace.

How To Create Content That Converts For Any Offer

Below is the transcription of this episode:

Dave:  What do you guys do in Texas, man? It sure isn’t internet marketing.

Adam:  What you know and that's funny is that I was never into any of that. I mean, my family has marble floors and fields and things like that. But I was really hooked into more of the job and working out, worked in hotels, 15 years and then did some other things after that student housing, things like that. So, but no, I just never I never got into it. And so you know, Ian from Australia, the entrepreneur guy, he gives me a hard time when I talk about the West Texan, you know, rustling up my cattle and things like that. So I give him a hard time when I talk to him. So he gave me a he asked me how much a steak is here and I'm like about three bucks because I have the cows right here in my backyard.

Dave:  That's amazing. I would love to have my own food and my own cattle to be able to to have wow, that'd be that'd be a that's a that's a bucket list thing for me. 

Dave:  I you know, I want to talk I'd like you to mix in your story but I'd like to you have so much valuable information I was reading over your your answers about just how to win when you're when you're getting started on tick tock, for example, you've been doing well on TikTok, you've got a lot of it's a matter of fact, you suggested that we you know that we name this episode. You're not a shadow ban, you just need to pivot and you know, we've named it creating content that converts ready offers Here's how. Let's first talk about the shadow banned piece because it is the nuts I mean, the quickest when somebody's content is not exploding, blowing up or whatever. What's the first thing that we love to say, Well, I must be shadow banned. You know, it must be you know, I must so it's I think I think we've we've heard that it's scary. Because it's it's it's it's the ultimate trick as it's almost like we don't want to be duped. And tricked by TikTok and that really feels like oh, I need to really am i I'd rather you just shut my whole channel down don't shadow bam. Right. So first of all, Adam, do you believe that shadow banning even exists and for those who don't know what it is, would you give us your explanation? Yeah,

Adam:  So I really, in the beginning, when I was going really hard and I was making things happen. I was moving and shaking and all sudden, everything just completely stopped. And I thought about what was going on and then I heard the words shadow ban. I was like, That's me. I know that's happened to me, you know?

Dave:  And it automatically. It's like well, that that must be the reason why I'm not going more viral or whatever. So thank you for pointing that out. I want you guys to be able to identify with this story. That's why I want Adam to explain it. So continue on. You thought it applied to you. You heard it and you're like that must be me..

Adam:  So what I started to do was do some research on what shadowbanned was. And man I went everywhere all over the interweb trying to figure it out. I started to realize what it is. So people think that the algorithm or the TikTok app itself, the AI is slowing down your content to where people can see it and shutting it down as quickly as possible and moving on to something else. Or really I started to do some research. That wasn't it at all. I was making my content too long, or I didn't have a hook in the beginning that was working properly. I didn't have a good story that was working or capturing people with certain things that you can do as in shifting the way that looked coming in and out. And then at the end having a really good CTA call to action. And so really at that point, I had to pivot. I took a couple of days off and really started to analyze what I was doing and realize, Okay, I've got to make some changes. And this is what I did. And I went in with something with some music that was viral. That was working,

Dave:  trending and give me some trending stuff.

Adam:  And I went shorter than normal. I was doing like 20 seconds. I went down to 15 seconds and sometimes seven seconds and Bono things just started rolling because of the things that I've learned. And so one of the things I really learned was, it isn't a seven second video, having good content that was just boom, boom, boom, boom, boom to where it was made. People have to watch it, not once, not twice, but three or four times to where they were like, wait a minute, what do we say? What do we do? What do you do there? You know, and it just started to go. 

Dave:  Just hailing nuggets right now for the audience. Just so you know, I don't know if anybody is aware right now. It's just I wanted to let everybody know as sort of a meteorologist too for the show. Its hailing nuggets would continue on. 

Adam:  I really dug in at that point and I went full blown. I've gone from the recommended to the three videos a day I went to fortify. And I really started to push for heavy new pieces of content. And when I had enough good content and previous posts, I would use that as a late last post at 10 o'clock at night. I would repurpose something and I cannot tell you the difference that it made to where I then had to learn how to focus on my replies to people to not then you to me it became new problems.

Dave:  New problems. Thank you because a lot of people think that once I get this going, it's going to be but then you've got problems that might not be Oh, I'm so broke and I'm out on an island and isolated. But now all of a sudden you got too many comments. You got too many views. You got too many leads. So just understand folks, that entrepreneurship is about solving problems. It's not about making problems altogether go away, except the annoying ones of having to always obsess over the right side of the menu when you go to dinner. That problem will go away. We could possibly help with that. But in terms of eliminating all challenges.

Adam:  What a good problem to have continuing. Yeah. So then that's when I learned phase one. You're where I pivoted was a call a hook. Good, good content and a call to action. Well, I had the shortening and shortening.

Dave:  And shortening.

Adam:  Shortening down the TikTok video to where I was really getting people involved more to where they wanted to ask more questions. But then at that point, just when I started to also realize I needed good content to be able to bring to people to have them pull them off of an app into my Facebook posts. And so I Facebook post, okay, and so I had to pull them out of that because I wanted to be able to touch them in a different direction or be able to speak to them. More directly link a more of a length of time. So I had to learn how to do a hook again, with the messaging that I was given so that I could understand. And this is where it really became I had to learn was the hook had to be me opening up and explaining Hey, you may not know what this is affiliate marketing. Tell me where you're at on this journey. Explain them and man it just flooded. People started asking questions. I don't know this. I don't know anything I know a little bit and learning how to navigate through that and my messages to get them over to Facebook was a challenge in the beginning because, you know, I not only had two or three people asking questions. I had 20, I had 50 and 100. People ask me questions. And so like you said, maybe you learn from your mistakes. You learn so much of what not to say but also what to say. And to open up dialogue with the people that are reaching out to you to see how you can do things online. 

Dave: I want to mastermind and brainstorm with you a little bit on on this on this idea because I'm curious and I want to I want to I want to know why you're taking people from TikTok over I would assume into a Facebook group and then given them the opportunity to comment when you'll watch an introduction video, probably a welcome video in your group that's pinned to the top and then they can comment on that post. I absolutely see the value in that and I absolutely think that building community and so forth, obviously we have a thriving Facebook group and we're doing this live on Facebook. It's a love-hate relationship with Facebook. I'll be honest with you, I love everything about Facebook. I hate a lot of things about Facebook, but let me ask you this. All of y'all who are dealing with the comments that are blowing up in the post and all this and trying to reply to everybody I mean why why not? Extend your bridge page video. As you guys get more talented, be able to talk about this stuff intelligently and answer questions. Why did you choose in in maybe you didn't even consider the the bridge page piece that I'm asking but what I'm trying to understand is right now a lot of affiliates that go they have the same problem, okay because tick tock, you can blow up and now you have 1000 replies and everybody feels like they need to respond. To every comment. And so why not extend and broaden your bridge page video. So you can absolutely get the opt in. And then once you get the email opt in and you can promise something on that bridge page video Hey, look, you know, I don't answer. Dress and you can ask me any question, you know, on my website or something like that. So my question is: Why push people to Facebook immediately right off of TikTok versus first getting the opt in by pushing them to a landing page and then even offering the Facebook group once they opt in. Are you also doing that?

Adam:  Yep. So I do offer that as well somewhat. I kind of see the value in what you're saying too. I mean, that's kind of a nugget that he just dropped there as well. So I think it's more of us understanding. There's multiple ways to do this. I think the beginning of what happened was the fear of losing that particular one sale and the beginning kind of matriculates over and so you freak out when you don't respond to someone. Now, it got to the point where I really started to realize I couldn't, there was just I mean, I would spend seriously six hours a day, going through comments, replying then still trying to get them to understand I would still have conversations on you know, the TikTok messenger.

Dave: And I just see everybody thinking that they need to respond to people in the comments, and it's like, those are not your most qualified people. Those are not your most qualified people. Who are just leaving a comment on a post. I mean, a lot of times people will comment on something just because of that. That is literally why they exist on the internet to leave comments. Whereas Adam, I would assume you exist on the internet, because you ain't you ain't. You ain't here to play around, right? I mean, you don't mind scrolling every once awhile, but you're trying to build a business. So you got people who are absolutely looking at this as just a you know, it's just a social media and it's not it's nothing and I'm leaving a comment. So why would I want to spend my precious time when probably at least 50% of those comments are probably people who are never going to do anything. So instead, what I would prefer to do is and this is actually the suggestion that I gave to somebody over the weekend who said that I am trying to respond to everybody's comments. I said make videos pull out the most common questions from those comments, and then make videos and instead of trying to respond to everybody which you're never going to do and you're going to end up hating this your business instead. Make videos follow up with the most common questions in those videos. Create hype, Look, I get so many messages and so many comments. I can't respond to everybody but I'm going to answer the most common question, you know, and in that you can do a part one, part two part three of a totally overwhelmed inbox series. You know, and you make it fun, there's no rules and I'm talking to everybody here as I hear so often that you know, yeah, I'm gonna I'm gonna go back to posts that I've already created and posted and try to go into those, those people have already moved on. They don't even likely remember if there is a big theme or or I guess rumor or or maybe it's true for some people but the people who are commenting out there, do not always respect you more. If you go back and respond to every comment. You do not build more authority by doing that. I'm sorry, but human beings pursue people more when they're ignored. Unfortunately I'm sorry to say this. I wish it wasn't the truth. I really do. I wish that we weren't so immature or weird as human beings but we are and oftentimes in my opinion, when when when a when somebody is going back and responding to every comment, it makes them look like they don't have a whole lot else to do you know and so instead again, for some of you again, Adam, if this I just want to share also what I was thinking about this weekend that kind of applies to this, which is if you get a post that blows up, blow up, don't go you know going back and getting stuck in the weeds is I think the least powerful way you can you can seize that opportunity by going back and getting lost in the weeds of the common of that post. instead. instead. Use the comments as content ideas to answer more questions for all the common questions that are coming up. Or all the they may not even be questions if people are making comments if people are saying making negative things then man that's the most potent content you could make because it's fresh out of the horse's mouth and it's you're also picking up themes and patterns of what there's probably going to only be about four or five major themes and all of the comments. So it's fairly easy. And the other thing that I think a lot of people don't realize that I've done and and it's just because at this point it's natural, but it's it's you have to create excitement. You have to create excitement about what's next about what you're doing next about what's coming next about where you're going. You know, people want to go and follow somebody who's going somewhere, has a vision. Who everybody's commenting on any buddy's posts and see if they're at all in their heads. They're not at all and I'm not saying you guys should not comment and interact in close via DM I'm not saying we shouldn't do that. But I'm saying that the game nowadays if you've got a video that takes off Adam, you can have 500 messages. I mean you can have you know at the very least if you're gonna respond to every message, get a VA and and don't I see a lot of people who are exhausting themselves trying to get to every message in every DM and instead what I'm what I'm sort of suggesting here is how can I take this event and I still I don't want to ignore the opportunity of one on one and all that but not if it overwhelms me and doesn't produce a lot of results anyways, instead, take the questions, the content, the comments, turn it into more content ideas, create more hype and invite everybody on say hey, if you guys I'm going to answer all your questions. All you gotta do is click the link in my bio. I'm doing a live free training this Wednesday at 5pm Eastern time or at 8pm Eastern time. And now all of a sudden, you're pushing all those people on to opt in to an email list so now what well after that webinar, I can offer something on the webinar. But now I also got all these highly qualified people's email addresses who were interested and opted in for the webinar and then I could follow up with them with the replay and say these bonuses are available for the next 48 hours only. So now you've taken a simple TikTok that went viral. And instead of going back and trying to close everybody one on one and you probably will close people there's no if you're if you're if that's something that you're going to try to become good at you will close people but also when we talk about the Cashflow Quadrant and getting from the left to the right hand side of that there's a difference between the thing that makes somebody a business owner is using system and level enlever or having leverage from systems and people so if you're doing all the work yourself responding to the comments and so forth, you're actually really still behaving in a self employed way is also my point. And so, and that's not and that's not particularly a bad thing at the beginning. Okay, but as you have multiple videos going viral, and this becomes a problem, there's no way that you're going to be able to keep up if you continue creating good content like you're doing, right. What's coming up for you as I'm saying some of this stuff? I'm just trying to stretch everybody a little bit to think more about systems in leverage systems and people versus you know, the sort of the hand to hand combat the guerrilla marketing of getting in there and trying to respond to so many comments and then messages. 

Adam:  What you're doing really is you're giving people freedom to understand look, there's a better way to do this, you know, Dave's done this he's been through this he understands the process, and those I'm not gonna say they're few and far between there are those moments to where you have momentum that you really need. To me it's important because like you said, you can get bogged down in the weeds. If the momentum and you use that. 

Dave: Look, I mean, I've got Bob Joseph right here who says I was in comment hell last night. What guys listen, there is no need. You have a good problem here. This is a good thing and I've seen way too many people in this community and maybe today is a shift. I don't know, maybe we start getting loud about this. But we have to stop behaving, you know, in this way to where we want to, in my opinion, jump back in and do kind of, you know, jump back into the weeds and get lost in the weeds and go right back into that and hand combat. We have to keep, I think , stepping back in our business and saying, Okay, what's the expansion move here? Not the contraction move. But what's the expansion move? How do I grow this? And how do I think you mentioned a big point you got momentum. You're excited you got a video taken off. And then how do you feel after you've just responded to 1000 comments and I mean, you're exhausted.

Adam:  So I just, I'm sitting here and I think I've lost if I start to think when that happens when we start to get that hourly, hourly mindset, instead of the CEO of our business mindset. You know, and, like you said, step back, think expansion, think about the momentum you can use to expand your business. Instead of dropping down to that back into that desk clerk mindset. I've got to respond to everything that's in front of me, step back. There's nothing wrong with being an hourly employee at a company but you understand that you have likely a job in front of you. And it's clear but if you're running an operation and you truly are either the owner, operator or CEO, you have to use your time really wisely. Because if you don't, then you will absolutely get pulled into situations that at the end of the day, you'll go. I can never get this day back. I just wasted that time. And you only get 365 days in a year and after weekends, much less. So you know, probably about 250. So you know, 250 days in a year. We got to use each day wisely. And for me again. I'm always asking myself and I think of something to write down to remember what we're talking about. How can I go and speak one to many versus one on one. There is always a time and a place for one on one. Always a time and a place for one on one. But if I can speak one to many, then let me try to do that first. And then if that doesn't work, I can have a fallback campaign or at least let me qualify people better. So let me qualify and that's why I suggested the webinar campaign the q&a. Look if I'm going to respond I don't mind responding to you at your demand you've earned my time. But somebody who's done absolutely nothing and is just trolling my post. They don't deserve my time. So let me make people jump through a few more hoops to really show to me that they are interested in their worth my time. And usually that's just them either opting in showing up to a webinar coming back to a live show that you're doing later that night. There's all kinds of different ways for you to have more leverage or for us as marketers to have more leverage and not get lost in the weeds. So that was an art major diversion there of our conversation but I hope it was valuable. I just have heard this come up so much. And I think that we need to start focusing on this a bit more in our community because I think it's becoming a challenge for people. They have stuff start taking off and it's like, okay, you know, I that's what causes

Adam:  burnout. That's what hurts people is that they're stuck for six hours and they look up and they missed an opportunity and then they've got to really try to build up momentum again. Maybe not from the ground floor, but they've also they've got to start to build things again and so one of the things that I have going now as I have two other guys that are in Legendary that are working through this as well just like I that we started a group together, just on just on you know texting each other Hey, yeah I'm gonna try some content like this this time and see how this works. I got this response. And so I'm thinking about going this direction and trying this. I'm gonna try these three types of posts this week and see how this goes. I'm really seeing that that is valuable information but also it broadens you out to where I don't feel like I'm alone. Not to say that I do. But we as people that are trying to be entrepreneurs, we do get into that mindset of feeling alone, or feeling that yeah, I've got connections to where I can ask questions, but if I'm relatively in time that I'm struggling moment, or I really need someone to look at something for me right now. It's great to have a couple of guys or a couple of people where I feel they can jump in there and be like, Nah, man, you're hitting it or I think you need to tweak this. I really think that's important. I really do. Well, absolutely. 

Dave:  Man, we got blind spots. And I mean, we're only all doing exactly what we what we think we should be doing. I mean what we think we're supposed to be doing and quite frankly, you all are I mean even even you heard him and I do the same thing. I mean anybody I mean when I first got started out anybody who was willing to watch the video on my note watching you want to watch it, you know, I'm like totally, you know, desperate for a view you know and ready to pounce on anybody who needs anything. But there is an element of that we need to what would my day look like if I was had a million dollar business and and, you know, had had had multiple major traffic sources and was in was generating you know, 2030 40,000 a month in affiliate income. What would my time look like? I need to act like that. I need to act like that. I need to act as if I'm already successful. And I need to begin to build my business in my day and how I protect my time like that. Otherwise, I'm not going to get there. It's not going to be just one day, you know the sky's going to sky and you know God himself is going to come down and tell you it is now time for you to move on to the next phase of your business. You know, I mean, it's not going to happen. You have to recognize that you have well if we're speaking about God, Free Will I mean, I don't you it's up to you. I don't know how else to say this. So everybody understands it, but we got we really we at Legendary don't say when you can move on to be in demand. The we don't say we don't hand out certificates here. I mean, maybe we should but I would prefer not because you need to act as if you're a million dollar successful CEO on day one, unfortunately. Well, how do I do that Dave that just feel inauthentic. Well, it's a mindset. I need to begin to. Look at my time. That's how we do it. Look at my time. It's not that I walk around like an arrogant ass. It's that I just look at my time as if it was in such high demand that every minute counts. And so do I want to spend the next two hours responding to DMS, or do I want to spend the next two hours mapping out a funnel a campaign that I can run over the next three days that can capitalize on this momentum from this video that just went viral in for me, I'm choosing the latter every time. The minute that I have a video that goes viral or something takes off. I'm just like you said I'm building on that momentum. I'm answering questions in the next videos that I'm posting that are answering questions because these people are giving me all this great content in boy, do you have something that I want to reveal to all of you now that I know you're actually interested in this? I'm actually going to show you the number one strategy to go viral on Tiktok and make money on an app that you're already using. Oh to my web store right now. Now you've just generated and grown your email list. And all those people who opt in are really qualified people. Now you can also follow up the webinar. So now you're just creating all this moment. You're getting email opt ins, and you know what the people who are really interested you can also come back and you can say hey, you all I get a lot of messages every day, but today is the day that today is the day that I'm actually for the next two hours gonna monitor my inbox and answer any question that you guys have. So if your questions are important, and you want me to answer it, the next two, so all these time limited things. This is what we're missing a lot in our marketing is that you're not making it urgent enough. You got to make an urgent and then it's got to end because if it doesn't end then Adam, if you tell me Dave come on over to the house any time over the next couple of weeks, man. And you know my wife, she makes that meatloaf man. She's gonna be making it every night, you know? And I'd be like, Come on, get over there. You know what I mean? But if you're like, Yo, my wife's making meatloaf tonight, homie, last time you were over. You said it was the bomb. It's gonna be gone. They're gonna be a little leftover. While I'm over there, I'm trying. Right? So anyways, that urgency and also that scarcity. See if I do that webinar, and I offer some bonuses. Hey, guys, if you got a lot of value, did you get value from this webinar today? Yeah, leave me a comment. Let me know the comments start blowing up. Well, hey, here's what I'm gonna do. I'm gonna do three more of these coaching classes. Absolutely live. And in the first one, I'm going to take you through and show you exactly how to get set up. And here's what I'm going to do. Normally I would charge for this 200 500 1000 How much is your time worth? Normally I would charge for this. But for the next 48 hours, I'm going to let anybody who enrolls or who buys the product that I'm recommending. I'm going to include those free those next three webinar coaching sessions for free, but you have to buy in the next 48 hours. So now all of a sudden, I'm creating campaigns with urgency and scarcity out of a viral video. And again, Adam, I'm not saying that's the only campaign we could run but it's an idea of a campaign that we can run from a simple viral video. As you said, I'm just using your own words to build on that momentum.

Adam:  I think it's great because what you do now is you create, like you said, you create that urgency, but just in this conversation that's been going on for 34 minutes. Think about the nuggets that you have dropped here, just from having a conversation. That's why it's so important for these live calls. I think, to me, they're extremely valuable because of just what has just happened from what you brought to the table. And so I know that I will go back now because I'm on this one, but I will definitely download this to watch this again to have the conversations right now. Yeah, so I think it's important for people to understand what's happening within what you're seeing.

Dave:  It's not to say that you can't do everything that we've been doing that we all do, which is all gold mining and in life get one on one calls when I first got started, anything to close sales to to get business off the ground. And that is appropriate for the first phase of your business. And what I'm a lot of you are getting through the first phase a lot faster than we did when I got started because there were no platforms where you could get this sort of traffic back multiple years ago, dude. Like I'm serious. This is all a new problem that we're having when I say problem, right? It's a problem. This is all a new problem that we're having. Is that you guys, you know, the platforms have gotten more potent. And for all of the ignoramuses out there who think that you know, it's all going to disappear, these platforms are only going to get more potent and for the average person like you and me, they're going to be more and more powerful because the platforms are realizing that we hold the power. If you're not going to treat me right and pay me for my content. I'll take it to YouTube. I'll take it to Facebook. I'll take it. I'll take it where they're gonna pay me 100 million to bring it over to Spotify, like Joe Rogan did, right? Yeah. So content platforms are competing for us now. And they're rewarding us with better algorithms. Back in the Facebook days and even still with Facebook. You can't you can't be you can't really be exposed to anybody who's not your friend unless they share it. Whereas TikTok's now figured out a way to put our content in front of people who we're not connected to. Right. And so they built a better algorithm for us. And so, you know, we still think, you know, so it's different. It's different than it was even five years ago. And but I'd say the principles are still the same because even whenever I've run in one of my one of my last big affiliate promos before we started Legendary I was actually selling a you know, an annual thing worth of training similar to what we teach here. I was selling an information product. And you know, my favorite campaigns are the simple little short campaigns that I run on my list where I invite people onto a webinar and then on the webinar, I offer bonuses for them to buy the affiliate product. And then I make that available for a couple of days. And the surge in sales that I see from that it's just like anything else. And that's what I would always do with my list. And this was without this was without tic toc and all these So nowadays, I think we have an opportunity as affiliates to have evergreen traffic that's coming through just from us posting content on platforms. Like TikTok. But the ultimate goal is to get those people on our email list, because then I can crank up these campaigns where I'm inviting my list hey, look, guys, and I can even email my list. Imagine that I have a video that goes viral on Tiktok and now certainly I can create videos on TikTok that I post on TikTok that build on that momentum that say, you know, I'm answering questions and then having training coming up. I will tell them, hey, I'm going viral on TikTok right now and I've gotten 1000s of comments and it's way too many comments for me to get back to and actually even get to. So what I'm doing is I'm putting on a free training this Friday and I love you to come be a part of it as well. Here's what you're gonna get if you show up right now. Not only have I used the momentum from a tick tock video to create more momentum and hype on my own tick tock but now I've also brought my email list into the new campaign. And I like that because it really allows me to give the people what they want. versus me always manufacturing campaigns I'm building off of something that's natural and organic, which is a video that went viral versus me just coming up with something out of nowhere emailing you I'm saying hey, I got a video that goes viral. It feels more natural you know it's and then the list people on the list. You're like, holy shit, he's blown up on social media. Like let's figure out what the hell's going on.

Adam:  You got something that I need to see. Yeah, exactly. So I think it's great stuff, man. I really do and I think it's, you know, with, with a lot of the things that I've been doing my life would definitely discuss kind of what you're talking about what I would really try to help people understand the market itself, how it's not saturated, how it's we're just so infinite in where we're beginning. That, you know, the big thing I would tell people is there's seven over 7 billion people in the world. And there's over four and a half million people that are on the internet. And out of that, you know, I mean, it's just ridiculous. They spent two and a half hours a day on social media, and they have six different social media accounts. I mean, it's just infinite almost what you can do, who you can touch. It's just learning the process and being comfortable being that CEO of your business. 

Dave:  It's also I like that it is getting comfortable and what that's making me think about is, you know, this isn't going away. It's not even remotely saturated. And what's happening right now like the things that we're using right now with TikTok or whatever may not even be what we use in a year TikTok may be gone but it'll be similar. So learning how to navigate an app, you know, on a cell phone on a smartphone, is something that's a skill that everybody should have. If they want to run a business in 2022 They should learn how to use their thumb and navigate around on some of these apps. It's a really simple thing. And it's awkward at first. It's, you know, it's you know, we were just my wife and I have some friends in and we were joking last night about how their parents, you know, how we're tech support for our parents and stuff like that. And, you know, the truth of the matter is, if I know, my wife is tech support for them. And sometimes I need her tech support. I mean, the truth of the matter is, it is that, you know, you don't have to be a technical genius. You just have to know I have never gotten into fancy graphics, fancy editing, fancy anything in my websites and my landing pages and my sales pages are always all huge white, or black backgrounds. So it's always just about the message. And that's to know how to do the most basic things on whatever app that you're using in the same with your Clickfunnels or your funnel builder. A lot of you think you're gonna build some big Christmas sales. It's just a simple thing. Just get it set up and then leave it alone. You know, I mean, we think we need to be funnel masters. It's like, we're not you need to get to a point to where you don't you just I know people who set up their funnel and don't even touch it for a year. It's just it's not something that you need to tinker over and become some programmer in Adam. I'm saying this because Is this something that you hear and even something that you thought was the technical challenge is going to be the wall that's going to keep me from getting into this?

Adam:  I hear that probably that's about 40% of the problems? Is people saying, Hey, I'm technically illiterate, I can't figure it out. And that's when I explained like, just relax. I, too, had no clue how to build a funnel slash website. I didn't understand that stuff. And I said, technically, that's really not the biggest piece of your business. It is imperative that you have one Absolutely. But what you're wanting to do is to create the content that drives people to that you're wanting to build that momentum. And so your part is creating content. And I explained to him like this, and every one of my lives that I would say is a gear within your business. And you pushing your content is you moving those gears to get things going and you're working your business. You all that funnel is is a piece of the gear just like your email automation sequence. Those are all gears that are working your machine to where it works 24 hours a day and your content. It's what keeps pushing that out and making those gears work. 

Dave:  The business has become content and this is true in multiple in multiple niches man, you know, I like watches and got a collection of watches. So sometimes I'll watch some content or Instagram posts or whatever. And it's so funny because even those guys know that content is king. You know, and they know that and many of them the smart ones have have built their business by just documenting their their daily deals or you know, holding up their watches or inventory in front of their phone and just kind of just simply bringing the people who are who are who they can kind of into their world a little bit and letting them just in it. And that has exploded their businesses, the guys who have these YouTube channels or these tick tock channels who are simply selling watches they're not it's a totally different industry and niche, have more leads and more people hounding them for watches these guys are it's just unbelievable the difference and exposure and how build big you can build your business. I was talking to a friend . You know that when you use the strategies that we teach, they apply to anything. I was talking to a friend who has a landscaping business and I said look and it's a specialty landscaping business. It's not, you know, simple landscaping. It's a specialty landscaping with edible landscaping and all this guy said look, I said there's a girl out of Texas and she's a bee she goes into rescues big beams. Maybe somebody who's seen her before knows what she's on Tiktok and Instagram. She's weird. Excuse B's 715 second videos on Tiktok and she's got you know, she's got, you know, hundreds of 1000s if not millions of followers. And I said the difference in how your business is struggling right now as you're kind of marketing to your friends on Facebook trying to get them to buy your different things and that's what we all do right when we start a business we post on Facebook started business post a couple of pictures no likes now because it's weird that nobody really everybody goes into the witness protection program when you start a business all your friends and family but um, but I said you'd be amazed if you got on Tick Tock and you started creating content the way that we teach how to create content in started driving people to an email list in practice this model almost to a tee of just exactly what we do and on the bridge page just have a call to action to have a free you know, landscaping plan built up on the phone for free that they can either take and implement on their own or they can hire you have to implement it for them right now. Which is the best offer for a jet ? Like if somebody said gun to my head, come up with an offer in 30 seconds that might work for this business. That would always be the offer that I would come up with is a driving traffic free gift or something to get them to opt in for free training. I want to show you how to grow your landscaping business. Let me show you how to grow your roofing business and double your leads without any advertising costs. And then on the bridge page, I'd say hey, I will build out a marketing plan for your roofing company or I will build out a marketing plan for your you know, for your landscaping company and you can either go and when I used to do coaching in the marketing space, I'd say I'll build out a marketing plan or a funnel for your business and I'll either you can hire me to help you implement it or you can go and implement it yourself. You'll have the plan who won't show up to a call like that. Right? So now all of a sudden you've got the person who's struggling for business locally. Now all of a sudden, they become almost a celebrity as they build their audience on TikTok. Maybe it takes six months on social media. But now this landscaper who is struggling for business locally has more leads than they know what to do with and a waiting list of people who are looking to fly them out all around the world. And or you begin to create information products. Do it yourself, do it at home. You know, I was actually telling my friend this the other day blowing her mind. Because I'm like, and why would you even want to do the work if you can just create like a little course or do a Saturday workshop on Zoom what if you did a Saturday workshop on Zoom where you took people out and explained in gardening

the possibilities in your Oh, it's only kind of Yeah, it's your creativity. Your income grows with your creativity and how we come up with these campaigns. Right, right. There's no rules, Adam, none. 

Adam:  Do what you want. Wild.

Dave: I mean, y'all are crazy as hell out there man. 

Dave:  You know what I mean? 

Dave:  I've got to do a follow up where I was you talk I mean, I've been just as I must be in a spunky mood this morning or something because I've just you know, ranted, so But leave us with a final piece of it. But it's your work and it's your results that have gotten me fired up this morning Adam and that's one of the reasons why I still do this show is because I want you to come in and do this at the very beginning of your journey. It gets me fired up, brother. 

Adam:  Thanks man. Enjoying this is so much fun. I think with this. It's like a drug. Really. People will always sit there and say that. I know with me this is the way it was for years is that I had jobs and they did great. But I always knew there was a piece that I was missing somewhere. There was something that I wanted to do and prove to myself. And this is it. And this is something that I met. I'll wake up at three o'clock in the morning, and I've got a notepad and that is no joke. And I'll write down things that I'm like, Oh wow, I've got to do this, I've got to talk about this all my life. And so I just love to be able to tell someone here tonight or today is just to say to them, be confident in the direction that you're going every day is going to be a new journey. Some days you may not get everything done that you want. But believe in yourself, know that you can do this. This is something that can change your life. But you have to believe that it can and have that dream because I know it can happen. I see it happening in front of me in my very own eyes. In my life and others that I'm trying to help as well. And Dave, I'm gonna be honest, this really goes back to watching the very first video that I saw of you and just explaining in that 15 day challenge how you can do this. This is something where you can really step into things and so I just appreciate what you guys bring is so valuable. And the way that you have helped me to understand that put my finger on the pulse of what we do to be able to learn how to pivot and be comfortable in that and like you said today having that big broad mindset you've got sometimes you get stuck in the weeds you do. But that's why it's important to be able to have these conversations like this and be able to step into a wake up life here with great nuggets that are dropped. So thank you. 

Dave:  I want to still be able to offer something here on these wakeup legendaries. I do try to highlight the story of people like you. I remember your chair 11 years ago, something like that and I was invited onto a to you know, a webinar or live show or something back then maybe it was a Facebook Live I can't remember if they had Facebook. It was something review and shit I might even might even be able to find real quick. But you know, I was just as fired up to come on. Look at this man. Let's take a little look. We'll do a little, we'll do a little travel. Dammit. Go to System Preferences. My dad. Chrome is not letting me, it's not letting me share my Hey, is anybody else on Matt, are you on? Could you share your screen? I just for some reason I can't share my screen. But anyways, if you look up MLSP You'll see 11 years ago I was interviewed by a lady named Roxy and you know I'm right there on YouTube and I was just as excited to come on. And there he is. So Dave: MLSP but go to YouTube. It's on YouTube. There it is right there, remember the month, the member of the month if you go up who shares it. Is that you Adam? That's not make no oh, it's bad. Okay. Yeah, it clicks Look at that. Look at that baby face. Come on. Come on member of the month right there. You know what I mean? Like I came from network marketing and you know, I was chasing people around. You can go and watch it. I mean, Dave:, MLSP anybody can go and check that out. But that's 11 years ago. I mean, I was so excited to be on the show to dude and so like it's also it's all I remember that feeling. You know what I mean? Like if being recognized for my new efforts that, frankly, even deep down inside I was pretty doubtful that I was going to be able to, you know, succeed. I mean, I had my own impostor syndrome just like everybody else. But you know, I, I was doing network marketing knew I was doing network marketing, and I was sucking so bad at it. I came online and I found some training on how to generate leads online and I was like, Screw doing the network marketing. I'm just going to sell the training. To other struggling dumb asses like me. That's how I got started on affiliate. This is the best thing ever. I'm just gonna stop digging for gold. And I'm just gonna get over here on the side of the road, and I'm going to sell the picks and shovels to the other they're trying to buy so All right, well, let's wrap it up because I've got an 11 o'clock and I'm sure you got lots to do in Texas, my brother so thanks for coming on. We'll schedule a follow up so we can learn more about your journey here in a couple of months. I'm sure there'll be less new things to talk about and keep up the good work. I'll put your handle up here so people can go connect with you and your time. Thanks for your time.

Adam:  I had a great time. Thanks so much, Dave. And have a great day. Have a great week. All right, man. I'll

Dave:  Talk to you later. Alright my friends go and follow Adam @The_West_Texan1

Even more, we'll try to have another powerful conversation and see what comes up you never know. And quite frankly, I never know either. I never know where we're going with ease and where we're going to end up. I think that's part of the fun of it. See you tomorrow. Let's make this week a Legendary week. 

How To Start An Online Business At Any Age


Below is the transcription for this episode:

Dave: Hey, what's going on my friends, this is Dave Sharpe. Welcome to Wake Up Legendary. As you can see, I'm in a little bit of a different location. Because I'm having some work done on our office house, it's kind of noisy over there hanging in, I'm gonna, I'm gonna walk around in my backyard here. And, you know, we might be joined by my son right over here. He was just, he just joined me on the last call. And it was pretty exciting. So if he decides to come, I don't know. But we'll, we'll find that out. So this morning, I'm gonna be welcoming Mel to the show, which is yet another amazing and wonderful student that has gone through our training and gone through a challenge there. It's just, you know, it tends to become a pattern here, when people are, you know, succeeding. They've gone through education. And then, you know, surprisingly, they've, they've applied it. And it tends to be the, that tends to be the defining mark, between those who are successful and unsuccessful. I guess, as a matter of fact, yesterday, we had somebody post in the Facebook group that what was the word she used, you know, she wanted to celebrate, she'd made her first sale, she followed all the Legendary training to a tee, and she made it for sale. It's like, golly, you know, when you follow it when you use it as directed, you know, and, you know, I can't complain about a medication if I don't use it as directed. And I say that it doesn't work, you know. So our education, the directions are, use it and then apply. That's the direction if you know anything less than that, you're probably not going to get very good results. So with that being said, Mel, welcome to the show.

Dave: How are you? Where are you calling from?

Mel: So I am in the UK in a place called Pall Mall which is right down the bottom of the UK. 

Dave: Very nice. Great. So tell us how you found Legendary, you know, how did you get started online and eventually make your way to us.

Mel: So I guess at Christmas time, I was feeling pretty rubbish. I have a product based business. And it wasn't doing so well. And kind of pretty, pretty rough time and felt like we really needed something to bring in some extra income that I could actually do alongside my product based business. And this one really stood out to me, the link went through the funnel and came across the 15 day challenge. And I literally did not hesitate. I signed up for $7 there and then bang done. I just felt $7. You know, it was worth a risk. Because if it's absolutely rubbish I'd have wasted $7. It wasn't like hundreds of 1000s of pounds or going to university or signing myself up for something for six months. And I felt like it was something I could do there and then sign up and learn and earn, learn and earn at the same time. So that's really what brought me here.

Dave: I literally don't know because I wasn't able to read your kind of bio stuff before we got started. So I don't know anything about how that panned out. Tell us when exactly was that start date and, and what has happened since?

Mel: Oh, sure. Yeah, so that was around Christmas time. So between Christmas and New Year, kind of had, you know, the major meltdown of what should I do? And started going through the 15 day challenge between Christmas and New Year so once I started I was oh just immersed myself in it. I loved it like literally the values that I felt within the challenge for $7 was incredible. I think on day three, that was really good. I just felt very inspired. And yeah, like immerse myself in the Facebook community and watch all the Wake Up Legendary shows. So like, really thrilled to be here, because I saw so many. And they just gave me some inspiration, I just, I really felt like this was something as an older person that I could do, and that I wouldn't need to have like, wasn't massive skills, like anyone can do this, it didn't seem like out of reach, it felt like something that gave me hope, is what it did is it gave me hope. Yeah. And I literally got onto TikTok and thought, well, while I'm learning, I'm going to set up my TikTok and just begin to feel familiar with that app, because that seemed to be the place where people were getting a really good result. And that felt like the right platform for me, like, I'm not much of a Facebook person, I do a lot of Instagram with my other business. And I know how long that takes to build up a community. So I said, that's what I did. So I leapt onto TikTok, and, you know, spent hours of my life falling down rabbit holes on tick tock. And just, you know, and then thought, right, I've just got to start making videos, and you know, they were fringy, I have to say, they were bad. But I just did them and just thought just do it. You know, if you're gonna do something, commit and do it. So that's what I did. So I didn't mess about when I just started. I just started

Dave: Nice. Nice, nice, sorry, if I'm doing this, I'm just making sure that I'm hearing what you're saying. I mean, did you say, Did you refer to yourself as older? So what business does an older person have? You know, starting an internet marketing business in 2022? Could you maybe speak to that point? I'm sure there's some folks that are your age that are like, Okay, wow, I didn't know I was too old. Or I didn't know that I could still do this. Like, can you speak to people who are thinking, Oh, I'm too old for this?

Mel: Yeah, sure. That's exactly how I felt. I'm 55. And I've come from an era that we didn't have tech. So you know, I didn't have the best I didn't have a phone. You know, when I grew up as a youngster, we didn't even have mobile phones, let alone computers, you know, the sound box at the end of the street. So I, you know, and I went into my work life without being in a technical environment. So I think that was the biggest point for me, where I felt challenged would be I haven't got any digital skills . You know, I see a lot of nerdy type people. What even is a digital skill? 

Dave: Are you able to navigate like a piece of hardware like a computer, turn it on, navigate it and use a cell phone is kind of how we all are? I think what you're saying is great, whether we're technically savvy or not, right?

Mel: Yeah. 100% 100. So yeah, literally that like even going onto Facebook, and learning how to become part of a community on your own private Facebook, when you've never had that it just is overwhelming. And as an older person, when you haven't grown up with it in your life, signing up to anything in online banking, or online shopping can feel overwhelming. 

David Sharpe: Well, I can't say that I don't feel like that everyday, to be quite honest with you. I mean, I'm being serious. I mean, there's things out here that are just like, really, you know, it's, it's, well, I want to speak to those folks for a second because, you know, I really am, I'm serious when I am not overdramatizing how the overwhelm I feel with some tech. I mean, it's real. It's, it's not, we got to not combine it all together, because it's really just certain hardware and I guess, software or whatever. But here's what I found. I mean, I was really uncomfortable with my iPhone and all my computers and devices when I first got them and now some, you know, months or years into it, I mean, it's like it's like an extension of my arm, you know? So there also is that if somebody is quote, technically savvy or whatever, I mean, what do you need? Morals quite frankly, and you feel technically challenged. Sure, or whatever feeling like, maybe that might not be your strong suit? What are some of the things that can make up for that? You know what I mean? What are some of the things that if you're on the air, you'll be okay. In your opinion?

Mel: I just think you just need to know that you want to do it. So have a bit of what would be the word persistence? I would say, So be persistent in your desire to do something. So if you really want to do it, then you can, you can learn the skill you can't use. So the technical stuff is challenging, but you can learn it, there's always somebody that will know the answer, there's always someone you can ask, but what they want, no one can tell you to do is to do it, is to be able to use TikTok is to go and make your video and, and put it up there. So I think there's a lot of people where I am included, that I will procrastinate over something. So I will think of all the reasons why I shouldn't do it. Or maybe I should just do this bit first. Or maybe I should just do that bit first. And you know what, it really doesn't matter if it's perfect or not. It doesn't matter. You just have to if you want to do something, whatever it is in life, you just need to start taking a step forward, and then another step and then another step and have some common sense. And know when to ask for help. 

Dave:  What you just said is so important. I mean, you know, it's imperfection. I think there's a saying something like perfectionism is the enemy of all things good. Or I don't know, maybe somebody can drop it in the comments. So, perfectionism is really the enemy of all of all creation, you know, in my opinion, and what you said there was just really important, because I think what I found with older, older folks is that they, you know, they really care about things getting done, right, you know what I mean? Like, that's my experience with with my older relatives and people, whereas the younger generations are like, okay, with it being like, if you look at memes and stuff, like look at the meme revolution on the internet, like those photos, and those images are not highly produced, they're thrown together, you know what I mean? So, the younger generation doesn't care as much about things being kind of put together and looking perfect. They just care about the, you know, the content. Whereas I think the older generations because of, you know, just just, there wasn't an internet, there wasn't as much, you know, there wasn't as much content being created. And so everything was more stylish, and style was really important. And it being done, how it looks, the presentation, kind of all those things. And nowadays, we just, I mean, you got COVID that kicked in, we're all working in our underwear from home. Memes are everything nowadays. And they're being shared all over the world. We just live in a different world where if you really pay attention, and look around, nobody expects anything to be perfect. And quite frankly, nobody wants anything to be perfect. Because it almost looks out of place in this world of just, like hodgepodge stuff that's thrown together. I mean, honestly, like, if you look at all the things that we love on the internet, it's YouTube channels that people are filming, just like vlogs or what like things from home or we're spending time on tick tock watching people on their phones versus sitting and watching Netflix, I mean, people would prefer this style of content. So if you're listening and you've struggled with perfection, then please understand that nobody even wants that from you anyways, and but I want to validate and acknowledge the fact that it's probably not perfectionism, it's really just that you want to do a quality job.

Mel: When that's the key at the end of the day, isn't it? You're putting a message out there, regardless of what you're doing if you're trying to get something out there to get something back. If you're doing marketing, then obviously, not sending 100%. 

Dave: Yeah, and your speed is important. This is the other thing that's really important, is not so much like how it looks. And oftentimes even like the message and the speed at which you get it out is the most important, not how it looks not if there was misspellings, not if the pictures perfect, not if the video is perfect, not whether you say whether you go on the radio, I mean, that's not that doesn't even what matters is is the quality of the content, and then the speed at which you get it out. And the reason why I say that is because the moment you have an idea, every second that goes by that you don't execute on it is the second that it's going to lay down and die. And the ideal graveyard. Do you agree with that? 

Mel: Yeah. I mean, I feel my content on the hoof, you know, I try and sometimes batch create, so that helps, and keeps a load of stuff in my draft folder on TikTok, but quite often, it will be inspired in the moment. So I'll see something and think, Oh, I'm gonna go make a video on that. And I'll just do it there. And then so, you know, I've always often got the dogs in the background. And like, the other day I was filming one, I've got a really big dog. And halfway through the filming, she suddenly leapt off her arms and my shoulders and added a little dancer there. So I've just kept it in the video, you know, it didn't look ridiculous, but actually silly little things like that, actually, you know, you can put it out there because people are scrolling through scroliosis. And off, they go scrolling. And it's something that catches people's eye. So, you know, you could spend half a day setting it all up to make it look perfect, and nobody's looking at it. So it's much easier just to so many people say about tick tock in particular, it's the really crappy videos that they've made and put out that took them two seconds to make are the ones that go viral are the ones that get a lot of views, the ones that interest editing, do nothing so and you'll grow your tick tock channel will just grow naturally will the more you put out and the more consistent you are, you will you will gain a following. 

Dave:  So yeah, regardless, you got to be clever with content. It's like how have you not just become a copycat of everybody else's stuff, but figured out how to learn from what other people are doing and even model it, but yet still maintain your own, you know, identity or, or message or is that difficult for you? Like how are you coming up with ideas and executing on them?

Mel: Yeah, sometimes it can be difficult. I think what I did is I picked out probably half a dozen marketers that inspired me, and then I followed them and then I, I literally went and studied them. So I went and studied what they were doing. So during the period when I was still learning, I studied them a lot. And I watched what they were doing and how they style things. And some of the messages they were putting out and then recreated that in my own way. So maybe change the music, not that I didn't reinvent the wheel. You know, some of it was very similar. But I filmed it in my home, and it's me, it's not them. So, you know, and I am older, so maybe some of the more useful stuff with the dancing, I don't really do that, because that's just not me, I don't feel particularly comfortable doing that. So actually, I try and you know, so just do something that feels right for me. So it's natural, that's what it is. So it comes across as me. And I've mixed it up a little bit. So I do some fun ones, and do some educational ones. And then I sprinkled a few just about me so a bit about my life and who I am. So trying to give a little bit of a balance.

Dave: That's fantastic. And yeah, that really helps. You know, if you are finding yourself, you know, looking after and modeling a lot of videos from other people and you kind of are or want to make sure that you don't come across as just another copycat channel. You know, that's just, you know, or copycat profile or whatever, you just don't sound like this. Because that's why you get shitty comments guys is because you sound like everybody else. You know, I mean, let's just not let's just not bullshit each other. I mean, I don't have time to bullshit you and I don't give a damn to somebody who never buys another thing from me doesn't really matter. If that upsets you, then you know, go buy from somebody else. Learn from somebody else. But nobody, you know, these are just these are just facts. It's just a lot simpler and it's a lot easier than we make it out to be. I find that I complicate a lot of things. Now that I don't need to complicate, and, and I make things a lot more difficult on my own self than they need to be, you know, and I find that you can, you can take a test of that very easily by being honest with somebody about the actual things that you say to yourself or about yourself, and then ask somebody if they've ever thought the same thing about you. And what you'll find is that, you know, if others talk to us the way that we talk to ourselves, we'd beat we'd beat him up, you know, because we're so hard on ourselves, we're so critical of ourselves. And the truth is, it's just not that important. You know, I'm a freckle on the pimple of a gnat's ass and this big universe. It's not a big it's not I'm not you know what I do? You know, I can't say that one human being doesn't make that much of a difference because if you look at what's going on in Russia and Ukraine, you can see that one piece of shit does make a difference. But you know, I'm not invading countries with tanks and shit, I'm just posted on tick tock so nobody reads, you know, it's not that big of a deal. You know what I mean? It's, it's, it's just, you got time to evolve your skills, and you have time to, you know, get better in quite frankly, people might like this new, this, this brand new, rough around the edges version of yourself better than they like whoever you think you need to be. And that's what I found Mel was that I was the scrappy street kid who hadn't, you know, an eighth grade education dropped down to ninth grade, I didn't go to high school or college. And I don't know a lot of words, like in terms of, especially when I first started out, I would get words confused, I thought ends meet meant you were so poor, you could only afford the, the ends of the meat, you couldn't get the center slab, you could only buy the ends of the me, you know, I mean, this, this is the stuff that I come up with on my own in my own head. And, you know, it was a challenge. It was a challenge to really accept myself for who I was. And in the things that others were going to Oregon to accept me to. But as I, the further away I got from who I was, you know, when I would, when I would comb my hair with a perfect part and put on a shirt and try to talk a certain way and you know, all this kind of stuff. It was like people could sense that wasn't the real Dave No, that was when I was really looking like a lookalike. And the more I started to tell my story, that was a big breakthrough. And then the more I just embraced me, and just my, like, who I really am in my content, not it's not about you know, I just my own personality. That's all I'm saying. Each one of you has a unique personality that is special and funny, and people love it when they're around you when you let your walls down. When you're not, when you don't have all the masks on the walls, right? And that's what life does to us. It makes us put up my mask and wall so we can protect ourselves from you know, bullies, and it makes sense. But it's not a survival skill that's so much needed anymore. That was what you needed on a childhood playground. Ironically, I'm walking across the childhood playground in my backyard right now. But I think you get my point here.

Mel: Yeah, I was the same day. You know, I literally, I went to normal school. I never went to college and never went to university. My two sisters were the bright ones. I was the you know, obviously no hope or in the family. I got married when I was like 19. I had my child when I was 20, I couldn't make ends meet, you know, never had any money but always had that bit of entrepreneurial spirit and would do anything to bring some money in and provide for my family. Funnily enough I was only talking about it the other day. I lived in this tiny village and we were miles away from anywhere and I took on some cleaning around the village to clean people's houses to make some money. My car broke down and I couldn't get to this lady's house and the next village I walked to my neighbor,  rode their horse to the next village, tied the horse up, did what I had to do, and rode the horse back home.

Dave: I think we're embarrassed as humans a lot about our history or our past or family or where we come from. So there's a lot of shame around that, and, and we it's just, it's just misplaced shame a lot of times, I think it's just shit that's passed on from generations, and we don't even know why we feel that way. But to have pride in yourself, and to be able to turn your struggles in the strings or your mess into a message is a real gift that you give people. And it's a real gift that you give yourself. Because when you combine that with a product, it's what gives the product a story. You know, and people like to buy products with stories, they don't like to just buy products. So if you the marketer, you the affiliate, now I'm going to include a story when they get to me better believe it. So, you know, if you ain't gonna tell his story, you know, I'm just saying for you, if you're an affiliate of ours, if you're not, then make sure that you include a story, you know, because if you don't include a story with the product, you're no wonder people are just treating you like a product. No wonder people are shopping you around, no wonder people are in your DM saying, Well, this business over here or this training over here look, because you got to, you got to make it to where they're not. They're not contrasting or choosing between two products. They're choosing between a product in a story they're choosing between a product and a brand or choosing between a product and a team, a real company, you know, it's just different. It's just like the difference between buying from Tiffany in the mall and at the flea market. I don't know how to explain it, but because all it takes is a story. It's just a story. And that's, that's what you're giving people when you just include these little pieces in even as Mel said, you can still model other people's videos. But the real, the real thing that I think you're doing that is so smartest, you're sprinkling in videos, which tell your story. And here's some other examples that maybe some of you guys could do. Hey, I want to get real about something that I haven't told you yet. You know, we did an episode a couple of months ago on hooks. If you scroll back through wakeup it looks like it was a valuable one, it was all about the hook the first three seconds of the video how you catch somebody's attention. And hey, you know, I've been I've been keeping something from you that I want to tell you, those sort of intros those hooks to where then in that video, you can go and get a little bit more deeper, get a little bit more real, you know, tell somebody, for example, I was watching this bit on ESPN last night about a golfer who has secretly had a club football, you know, all his life. And he just came out with that. And it's like making this news all over the place. Because, you know, he's bringing people into his life, in giving them just, just just, it's not effortless, because it takes courage. But he's not doing anything except just opening up and letting people in. And you know, he's making all these headlines and making all these news, he's getting all this attention. So, you know, I've just found that when I'm, I'm embracing my, you know, you've been looking at this morning, hard, you know, because I was about to get on live. And I've done this before. There's just, there's just like, oh, is this going to be professional? Like, are people going to be okay? But then when you do it, and you just embrace it, whether you're shooting a tech talk about something that's more personal or what I don't know, or whether you're just deciding to go live and walk around in your backyard or at a park or whatever. The rules of what you're used to playing by don't apply here. And then probably if you can do the opposite of what you're feeling, you know, the opposite of what you learned in corporate America, the opposite of what you learned in school, you'll probably be okay. Right?

 

Mel: Well, funnily enough, yes. Because like, the flip side is that the product business that I've got is all on Instagram. So that Instagrams are all very slick and professional, and, you know, everything is aesthetically pleasing. So it's almost the flip of what I've done with the marketing. So it's an interesting contrast.

Dave: And that's, that's wonderful. So you're saying on Instagram, you're more, just this my sound is bad, so I didn't hear as well, but your Instagram is more kind of polished and your TikTok is, is that what you were saying? Yeah. Yeah. And that makes sense. I mean, that makes sense to offer a different feel on a different profile. I mean, it's, we're already repurposing enough content. And I often find that, you know, if somebody follows you on one platform, they're probably going to follow you on another platform so people are seeing it. So for you to offer a little bit of a different look is definitely smart.

Mel: Yeah, very cool.

Dave: Well, what else can we learn from you? Give us one last nugget, give us one last tip Mel that you think would be helpful to somebody who you know is just like you. Maybe at the beginning what could help somebody to get started?

Mel: I think the overwhelm so I see a lot in the Facebook community where people are in such a panic about getting their funnel spill and getting their link out and getting to 1000 people on Tik Tok, I just think don't put so much pressure on yourself because it will happen, whether it takes you It took me three weeks to get my funnel bill it you know, it just did. And I did have a few moments of yours and stress and a little bit of overwhelm. But eventually it does get there. And then I put my link out and then guess what Tumbleweed you know, it was Tumbleweed. So take some pressure off because it will happen. You know, take a couple of when you're trying to build those first few funnels, take a couple of days off and go and do something nice and then come back to it. That's probably my biggest takeaway when I was beginning.

Dave: Don't go in and mess with it 1000 times after you've gotten it. It's not when you're getting 12 hits to your landing page a day. That's not enough traffic to know whether your opt-in pages are not converting well. Okay. So get up, get that thing up into hundreds of visits per day. And then we'll talk about your split test.

Mel: Yeah, exactly, exactly. Just get it built. Don't give yourself too much grief. Try not to cry your eyes out with stress, you know, just get it bill and then get it out there. And then just enjoy making the content because the rest of it will follow. It just takes time. It's a process. Follow what you've been taught step by step and it'll happen.

Dave:  Yeah, awesome stuff. Well, thank you for being so patient with me this morning. And it's been wonderful to have loved this and I can't wait to see you continue to grow. Come back in a couple of months. Just keep us posted on your journey.  All right, my friends. You can follow Mel the dot affiliate. Now that's where Mel is on Tiktok and Instagram @Melthe.affiliate  It's already past the first quarter. It's if for whatever reason, whenever we go to end the show, I always like to start reflecting back on the previous months of the year. But, you know, we're in the second quarter of 2022. already. It's just important to pay attention to the calendar and sort of where we're at, I think because, you know, I like to take my years from the first to the 31st of December and what did I accomplish in that period of time. But anyways, what's most important is the moment in the day, so use this day to do something powerful for your business, at least one powerful thing if you can make a list. What's the one most important thing to put it right at the top? And make sure that you accomplish that one thing today at the very least, and it should be a successful day for you right if you accomplish the most important thing on your to-do list every day. Isn't that a successful day? All right, my friends. Be Legendary. We'll see you back here for another episode on Monday.

Tips for Posting on TikTok, Instagram, and Pinterest In 2022

Below is the transcription for this episode:

Dave: What's going on my friends? It's your boy Dave Sharpe, back in the saddle today. What's going on? I was on a little trip with my wife the past few days for our anniversary. Yes, it's a big deal. We'll take our prize for, you know, staying married in 2022 It ain't easy out here people. It ain't easy, but we've made it seven years, 14 years together. So I love my wife more than anything in the world. And that's where I've been for the past few days. And I'm glad to be back and even more excited to get back. I got to talk to Ebony this morning and we're going to hear how she went from waitress. Ebony, what does SHAM stand for?

Ebony: Well, it stands for stay at home mom, but I'm only mom to two fur babies. 

Dave:  Okay, so, gotta gotta freshen up on my acronyms there. But, well, congratulations on that first and foremost and tell us where you're calling from.

Ebony: I am calling from Mississippi. 

Dave:  Well, awesome. So you were a waitress? Tell us how you got into digital marketing. Tell us how you came online. Tell us how you found Legendary and why you decided to join this bunch of crazy marketing weirdos.

Ebony: Yes. Okay. So I waited tables coming straight out of college. It was a quick way to get an easy job. I've always kind of been a people person. So I figured it was something I would be able to do. Okay, good enough anyway, until I can actually find a job in my field which is business.

Dave:  And did you stay local and or at least at home in your state for college or were you somewhere away from home?

Ebony: a little bit of both. So at first I was in Georgia and Atlanta, Georgia. I went to a private college there. And then I came back and finished up here in Mississippi at home.

Dave:  As long as that graduate young we're also moving all around your waitressing okay, we're caught up

Ebony: yeah. So I actually did waitressing on and off. I actually found a job in my field, but they laid off twice. I found a job twice in my field and they were laid off and each time I will go back to waiting tables. I know I can make money there. I can go back to waiting tables. I'm good at it. It's fine. I'll keep doing it until I find something in my field. And that never happened. Waited tables for 12 years waiting for that to happen.

Dave: Wow. Wow. That's just a lot. To be looking for a job in a particular industry. How many people do you think that happens with like you know, they've got a degree.

Ebony: Yeah, I feel like it's something that happens quite a bit unless you have maybe a trade or something or something lined up, maybe a program with the school or something like that. It can be difficult to find a job that pays well enough for you to live on your own.

Dave:  Can I do something totally off the wall? You tell me if this sounds even because sometimes I say things that are my wife's like that's not even remotely true, but it's almost easier nowadays to start a business than it is to get a job in certain fields.

Ebony: It is why I joined Legendary Marketer because it was a few clicks of a button. And it was something that I had done affiliate marketing before. I had done marketing online before, but it was okay the company wasn't you know all that. So when I found out about legendary, it was something I really wanted to join because of the training that's there and just the community that we have with Legendary. So when I saw it, I found it on social media, somebody's talking about, you know, doing your own thing and I say well, not waiting tables anymore COVID took that away so let's go let's do it. Why not?

Dave:  You know, Famous last words of every, you know, either, I guess you know, probably person who jumped off a cliff but also people who became really successful was exactly what you just said some say effort, some say less go, you know, it's just, it's kind of that moment to where it doesn't really make sense. But it feels like the only choice right? Because you've done so many other things. You've you've I mean in your case, does any could any. Would you take anyone seriously who came to you and said ebony just keep looking for that job? I mean, does that

Ebony: I mean been looking for over a decade, nothing happy? Or it would happen and they will close down or get laid off or? Yeah, something else so

Dave:  I don't know what the field is but it doesn't matter. Mississippi is not the epicenter of the world. I mean it is a beautiful place that doesn't want to go to the Mississippians coming after me. But it is not like it is not Los Angeles. It is not. It is not Dallas. It is not Atlanta. It is not New York. It is not Miami. It isn't you know, it's uh, so I can understand that. A lot of a lot of us. You know, when we're when we're young, and we're just believing what we're being told. It's like, well, of course I'm gonna go to college. And do this and then we come right back to our town that has absolutely nothing going on. And it's like you didn't tell me that you didn't tell me that I was gonna have to relocate to another city or I was gonna have to be open and willing to make adjustments. So now comes along this opportunity for us to work at home or on a laptop or whatever. And of course, who wouldn't? Who wouldn't do that? But what is different about this and what is what you are doing to succeed because with freedom, more freedom comes more responsibility. Do you agree? With that? Evany

Ebony: I do because freedom can be an enemy if you allow it to be. Excuse me. The pollen is killing me. But, um, freedom can be an enemy if you allow it to be but at the same time, freedom can be freeing. If you use it the right way. And so I took some time to research legendary marketer and just I wasn't sure if I wanted to do it, you know, but like I said, I didn't have a job. I was waiting tables and I didn't have that job anymore. So just at home, stay at home wife, I got my twofer baby so I don't know if you want to call me a stay at home mom, but I have a wife and I said I'm gonna go for this because I know that this is something that if I put my all into it, like I do when I work, maybe okay, maybe okay, I don't see why I wouldn't be okay. So when I went in, I jumped all the way in two feet. Hold my breath. Let's go. And I got the training from legendary and I ran with that training. I implemented it instantly across all social media platforms. Let's do this. I got the training. Now. I just got to do the work. And so I show up for myself every single day I put the work in. Oh, you're talking

Dave:  some powerful I mean, this is just a marketing show any Be easy on you know because we're talking about really an attitude of, of success, self care. I mean, you're talking about this ain't about you know, this is not about everybody else. This is about you and how you feel about you, how you, would you hire you? It's a question that I asked people a lot of times at live events, would you hire you? Would you be your number one employee? And the faces in the room are often you know, unsure and like I don't know if I'd want me I don't know if I'd want to pay somebody who works like me. You know what I mean? I want to pay you to work. Unlike me, I want you to do way more than I'm willing to do. And that's not what leadership is about and as business owners and entrepreneurs. We are the first employee so our business actually only goes as far as that first employee takes it you know, if that first employee sucks, you know, then in then that that first employee don't want to get out of bed and that first employee want to show up to work late that first employee want to, you know, leave early, take a lot of breaks. I mean come on, think about it, folks. But what you said was I'm ready to show up for me. I'm ready to show up regardless of what other people think and regardless of what I'm getting the added girls or I'm getting the Pat's on the back or I'm getting the people, the family agree in me with the Abbas given me as a girl or whatever. I'm doing it for me. Was that a shift in mindset from how you once thought, Is that how you bought I mean, what what? That's a big that just seems like a big thing that I just would like you to say more about, um,

Ebony: I guess it was a little bit of a shift because I mean, when you show up to work, I guess you kind of show up for yourself because you're making a living. So if you don't show up, you're not gonna make one but when you get to work at your job, and you're working for someone else, you're really more showing up for them and their company. And their dreams. Okay, you're forever in them. And they're in turn, you know, giving you a wage. So and as far as that goes, what I did work for someone else. I always showed up on time, ready to work, ready to give it my all and just kill it for the day. That's the way I've always shown up for work every day, see my seat and happy, my happiness. That's the way I was when I was no longer working for someone else, and I said I'm going to do this for myself. I'm going to start working for myself basically, I took that same attitude. So instead of showing up for someone else and furthering what they're wanting to do, I'm going to take that same attitude and put it back into me and this thing that I'm trying to build for myself and for my family. But it has a little something special added to it when you're showing up for yourself. Because you're not furthering someone else's dream. You're not furthering someone else's wealth, or whatever it is you're furthering yourself or furthering your dream and your income and just for you and your family. So it's the reason for showing changes. It shifts into I'm showing up for my family now. So bring out the big guns like let's show up we're gonna show working as hard as we can we're gonna give it our all because why not give your family your all Shurflo Yeah, because motivated because of that to just do it. tunnel vision.

Dave:  Yeah, and I can understand after 10 years of not getting it, you know what you had imagined and expected. I would I would assume I mean you go to college, I'm sure there was a lot of hype and a lot of people telling you and selling you that you're going to get out and get a job and get a career and it was going to you know, I mean as if almost as if it was going to be waiting for you when you left. And so I can understand having that attitude and having that mindset. I also will say that, you know, I think there's another level which is where you begin to build a company and lots of people are able to achieve their dreams within that vehicle. And I think that's when you become you know, for me, that's what I've loved about entrepreneurship. I think this is how at least I run a business or look at business and how other people feel or look at businesses. And the way that I look at businesses is this is a vehicle that can not only make me wealthy, but it's also a vehicle that can make others wealthy and I also have this opportunity in sort of this teaching, marketing and teaching you know, it's so not only do our clients get to build wealth, but actually a lot of people inside of our team here at Legendary are beginning to build serious income in be able to invest serious money and have an amazing opportunity for growth and to make more and to do more and to be in to feel fulfilled. So there's levels to this stuff. And I can tell you that you're on the right path if you have the attitude that you need to have in order to get to any next level in entrepreneurship. Which is, look, I've been on this earth. Quite frankly, I've been thinking about working to take care of it. I think women a lot of times have that, that that sort of assumed role of and I think it's also a caretaker, the caretaker in the nurturer in you guys as well. Which makes you more like that. But yeah, it's like I've been really caretaking and thinking about and worrying about and working for and all this other shit for all these years. I'm ready to do me. You know what I mean? Like I'm ready to do me like and I think that is an attitude that if a lot of you really adapted like ebony is describing, forget all the other stuff. That attitude is a really powerful attitude to have to get through this first phase. To where the Body grows your company. Maybe you hire on a virtual assistant or you or you maybe you have a team or a small team and then and then now all of a sudden you're in the leadership position and you get to decide how are you going to act in that lead in that role of leadership in which you had a lot of judgment for for many years. Right? And I'm gonna talk about you, Ebony:I'm just talking about us in general as employees well, I don't know about you, but anytime I was an employee at a company, I had all kinds of ideas on how they could run that company. better and be more human nature. Okay. But now all of a sudden, as if I become successful in my business, I have an opportunity to do it differently. How am I going to treat people now that I'm in this role of leadership? Am I going to be shouting, you know, command all in pain and the absolute least that I can pay him and try to get the most out of them? I mean, am I going to be that type of leader so I also get to feed and fuel my self esteem which you are talking about showing up for me. I get to feed and fuel that by now. I'm in the lead up and I'm going to do my power. And that's a that's a fun place to be because you can either be a total ass, like somebody like, like a Putin over here, some of these other dictators or you can be a leader and you know, a people's, you're people's person, man, I look at somebody who is I try to be that and I look at leaders and look up to leaders who are like that, who are willing to stay in the trenches and and help others. So, anyways, I'm ranting, but this is the journey that I've gone on with entrepreneurship. And so what I mean we're ultimately do you see this going or are you just having a ton of fun in the moment in really just trying to build your affiliate marketing business and focus on that exclusively right

Ebony: now? I'm both really having a blast. I really didn't expect it to be this fun. But I am in this for the long haul.

Dave:  That's always a plus. Because sometimes you can make some money or whatever, and hate it. When I hate. You'd be like but you'd be like the money is good, but the money is good.

Ebony: We were waiting tables. I didn't particularly care for waiting tables, a very thankless job, but it was good. I basically got paid every single day and cash, you know, and you have regulars that come back to see you and you know, so you know you go to work and you almost turn into you put on the work personality and you shift into gumbo when you get to work and that's what you do. But it doesn't always mean that you just love it like that. But what I'm doing now, work in my own business, from the training that I've gotten from legendary putting it into action every single day, coming up with new ideas, fresh ideas, and just having fun with it being myself and just going forward. You know, it sounds crazy. It's like okay, whatever somebody's gonna like it. I put it out there anyway. So I'm happy to be doing this work and I want to do it as long as I can do it forever, you know, until it's over.

Dave:  And you never really complete you. You really do. Seems like you understand that. What you have to say has value even if it's not the most expertise 10 years into it. You're not comparing yourself to somebody who's also has knowledge and information and saying I'm better than or less than you're just like, hey, I know some stuff. I've taken some training, I've put it into action. And you know what, I'm qualified to sit here and teach you at least how to get started. It sounds like you're really only in that mentality.

Ebony: Yes, because I feel like the way that our brains are made. I mean we have the capacity to learn more, and to put that into practice once we learn it. So the education is what you get first. So when you do something new, maybe you've never done anything working for yourself before. Well, you get training on how to do that. And then you are taught how to put that into practice every day inside your business. And so I'm just here to teach people how to do it, you know, show them there's a way out. I know for a fact because I did it. I got out and this is what I'm doing now. So if you want to get out to join me, let's go out. I'll help you out. And that's really the attitude a lot of people have. They don't want to wait tables the rest of their life or they don't want to, you know, work for someone else the rest of their life, but it is what they feel like they don't have a choice right now. And so just want to let them know you got a choice. There's something else you could be doing that you could love more than you love any other job. And it doesn't even feel like a job. It just feels like you're just having fun. So

Dave:  like you're playing around on social media all day. Yeah. What you're doing anyways, which is doing anyways come on out. Now you are the only reason why you have a job. So you can try to get somebody to you to be on social media. You know if we're on it, let's just stop all trying to be like each other and I'M trying to build a business and I'm trying to be this professional. You ain't trying to be no professional you're trying to sit on social media all day. Like you want to sit in the house. You don't want to get dressed. You don't want to leave the house. You don't want to pull up your computer if you don't have to. So it's about honesty, right? It's about

Ebony: like, do you want to sit and have your pajamas on and just make little videos all day? Sure. For sure. You what happens when that

Dave:  You should come out with a headline in a sales video. That's like I'm going to teach you how to be like a playful, childlike sitting around in your spouse is going to start trying to put you on a screen time locked down as you're messing around on social media inside your house all day long type of build a business. One of the richest people in this world or at least not the richest but the people who are making the most money in entertainment and in content creation podcasting YouTubing I mean even shows I mean, I like that squid games, you know, movie that came in and that was the only series in 2021 that like was going crazy amongst a lot of my friends and it was a highlight and it was really out there. And here's my point is that in 2021 It's the crazy stuff that's making money. It's almost like human beings' tolerance has gotten so high that anything that isn't so real and so potent has galvanized them almost there. We're almost like we're immune to you know, because there's so much stimuli. There's so much violence, there's so much you know, we're scrolling fast things are happening. We want it instantly. And so, if that's what the entire human race wants, will it only make sense that those of us who are willing to go on video and say, you know, you want to sit here and stare at your phone all day? Here I am. And why don't we tell you how to get richer. Get your shitty little baby to sleep through the night or you know, whatever it is right? It's like a human race just stares at their phones all day. Why shouldn't we be there in our home? Telling them information that maybe will be useful to them and selling it to them? It only makes sense to me but it is a wild world we live in.

Ebony: Who would have known that it will go this way. But it's this way and it's here to stay. It is only going to get bigger and more and better. So I'm just happy to be at the at the beginning of it riding the wave all the way

Dave: It really is your your see you're saying a lot of really important things and your mindset is so right and it's so in the right place because this is the beginning i get i laugh i don't get aggravated or try to talk people out of it because that's just a waste of my time at this point. If you think it's saturated or oh my gosh, I mean, what do you think we're going back to IOUs we're gonna go back to writing checks people, what do you think? All the sudden the world's going to wake up one day and say I don't want to, you know, run my entire life from a little device that I get to carry around the entire world. Do you think we're going to wake up one day and say no, let's go back to having a frickin pigeon fly in my letters across the country. I mean, we're not going backwards people you know, it's like the technology's only gonna get to a place to where you don't even have to hold the thing in five years. It just pops out of your glasses and you I mean, I don't know where we're going. But we are at the beginning.

Ebony: It's gonna be digital, it's going to be technology. We do know that.

Dave:  Yeah. So you're here for the ride is what you're saying. You don't know where you're going. You don't care where you're going. You just know that you want to be where it's going. Where things money, attention is going.

Ebony: Yes, yes. So it's monetizing it all the way all the way through to the end. I'm on the train.

Dave:  It's just being honest about what you want and what you're trying to do and what we are doing out here. What are we doing? Are we Yes, I mean, you know, legendary, and what we're doing is, is, gosh, we could maybe get accredited one day and just stand along all these other people and just act like Hello. They're the University of legend. I don't know, but I just rather teach people fast. ins with simple ways in where because, because if let me just tell you this. If getting money doing whatever you're doing is hard. It's old. It's antiquated. It's because you shouldn't be doing it that way anymore. Getting money should be simple. It should be. It should not be complicated. It should be clear about how, you know, if you're you got to go like some of these jobs, you got to I mean, it's just it's it's you know, getting a paycheck nowadays at some jobs is, it is weird. It's hard. It's like you said about getting a job. Yeah, getting the job and then you know, I mean you know, they're they're anyways, it's just there's a lot of there's a lot of industry that's antiquated. There's a lot of industries that are antiquated, and it's going to be difficult to make money in those industries. It doesn't matter. Even as they try to evolve technology, it's going to be difficult for you if you're in retail. For example, if you've always been in retail, it's going to be difficult for you to evolve and continue to make more and more in the industry. Why is it chitin yo ass out?

Ebony: They couldn't do that and I did retail for a while too. I've been all over the place. So it's one of those things you know, they start cutting back when you first want to go and you think I brought in, you know, the most sales last month. What do you mean, I'm the first one to go? Dave:  Whenever I'm shopping from their apps, and they're, you know, my wife and I get cars anymore. Well, my wife and I just went shopping today and she made a comment she said, you know gosh, it's almost I almost enjoy getting stuff shipped and trying it on at home and they make it so easy to ship it back. So, you know, my mom sold shoes for many decades. You know, I have a lot of friends and family. I grew up seeing them working in retail and so forth. I mean, it's just not it's not, you know, that's an example of an antiquated industry. I think. I think, you know, I think unfortunately, I don't think waiting tables or the service industry will ever be an antiquated industry. But I mean, we already see signs of automation in those places. When you sit down you can order on your own. You can pay on your own. I mean, there's signs of automation. And you know, I don't think you know, my wife and I just went on our anniversary dinner to one of our favorite restaurants in Miami and you know, there were lots of people serving us. I don't think that will ever go away for that style of restaurant. I don't need you serving me at a place that I just want to get in and out. You know, I mean, like, I don't need to. So I would rather use a machine and that's not to say that I want people to not have a job. I'm just being honest with my personal preference. Yeah. So we have to make sure that the industry that we're going into is not antiquated and I think that and be real clear about it. It's hard when we're young, but my wife went into, you know, the social working industry. Why? Well, I mean, ultimately, she had a heart for that. It sounded like a meaningful career. And it was until we got serious and then wanted to grow a family and realized, well, gosh, this is not going to get us very far. You're whatever you're making and this was before I was we were together making more money in our business. She had to quit working that job. I mean, it didn't make sense anymore. You know, it didn't make sense anymore, because the pay wasn't The pay wasn't there. So, I mean, at least let's be eyes wide open that if we go into a specific industry, it can't be about the money motivated at all or your or you even need there's a lot of arguments right now about what is a living wage. A lot of outrage right now about the living wage isn't $15 an hour, which has been what everybody's fighting for, or is it $25 An hour because of inflation , you know what I mean? Minimum and I've got even buddies who want minimum wage wage to be raised and they want that 15 an hour. They're offering 15 hours. I said, Hey, homie, that ain't gonna cut it for a lot of people. The reason why nobody responds to your post is because ain't enough any more. So maybe back

Ebony: in the 80s or 90s, it would have been okay, but 2022 is just not you may have that and you're just barely getting by. And so that's actually when I'm on camera and I'm making my videos. I try to be as real as I possibly can be, because I've been there. I've been there so I know what it's like to be working as hard as you possibly can. And it just doesn't reflect in your paycheck. 

Dave:  Once you're away from your family all day long. 

Ebony: Exactly. Yeah, to hear. Yeah, I used to do 10 hour days waiting tables. So I will be going all day and when I come home my husband wants some dinner so we feel something together real quick. We've got a little bit of time together and it's time to go to bed and do it all over again. 

Dave:  I'm gonna do all that to possibly contact who knows what out in the open air because who knows what the hell's going on out there. I'm no scientist, but let me tell you some main ad and up here then the risk reward doesn't seem like it makes sense for me. You know what I mean? To go out and leave my house for $15 an hour. You know, it's really in the service industry. It's even less than that, isn't it? Because they don't have to pay you you rely on tips. And then you get these my wife and I were just outraged. Just thinking about bad tempers we were talking about it.

Ebony: Has a special place in my heart too. Yeah, the bad tip. So this is pretty bad. I'm just so glad I found Legendary because with the training I've been given and learning it and then putting it into action. 

Dave:  So I want to do a follow up with you and I want to signal my team or everybody to follow up and get something scheduled. Maybe in 45 days we will bring you back in. I want to talk about Pinterest with you. And it looks like you're doing some Pinterest stuff. And that's really exciting. I mean, you're also doing tick tock which we've got your tick tock you know ebony brown hustle if you're listening to Vinnie brown hustle spelled just like it sounds. But you're also doing you're also doing Pinterest. Let's give the people one tip on each platform. And then we'll bring you back for round two. Let's start with tick tock. Then we'll go to Instagram then we'll go to Pinterest.

Ebony: Post every single day on TikTok. Make up how many?

Dave:  How many times because some people say five times a day. Some people say once a day. Are you going quantity or quality?

Ebony: I would say starting out from zero followers like I did. You need to post three times a day. You either make up some content, put it in your drafts post three times a day consistently. Once you start getting some traction you can go down to once a day but if you want to just keep exploding your views and your followers. Try to post three times a day and stay consistent with it every single day Monday, all the way to Sunday and do it every day, every day.

Dave:  So these are folks how to get started which is what most people need even though so many of us go through training and we still are like what's the first step but it's not because the training doesn't tell you the first step it's just because that's human nature. So don't don't don't feel like it's just getting started. Sometimes the best way to go in the polls is belly flopping and now you're in. Oh, let's go to Instagram. Give us one nugget there that has really helped you.

Ebony: So Instagram is more of a nurturing platform. So you want to also be posting at least once a day. It's good to post your stories and let the people see you. You and your personal life. Maybe you're just cooking dinner. You like making delicious tacos tonight. Post every single day consistently every single day. Post on your stores every single day. Pinterest, Pinterest. Also again, I'll say it again, posting every single day on Pinterest is also one of the most important things on Pinterest, realize that it is not a social media platform. It isn't a search engine. So you want to have searchable when somebody types in the search bar they want to find you find out how to make yourself searchable and as it across all three platforms. Be consistent and show up for yourself every day. And that's it.

Dave:  And I like that perspective because it also allows you to if you're truly motivated by, I mean, you being happier and having a better life, which I think everybody is. I don't know if everybody's motivated about making everybody else happy. I mean, we are I think in some parts of our lives and now. Now it might be time to be focused on making you happy, right and building your not even building your dreams. But what do you want? What do you want to be doing? I was listening to something, a guy that was talking about how he has really gotten in shape. And he says he gives himself a he's, he has to get started and do five minutes. I have to at least get started in five minutes. And then if I get there and I don't want to continue, then I don't have to. I can stop if I get on the elliptical and I've done my five minutes and get off and I can stop but what I find is, is the majority of the time when I start something I want to continue I want to keep doing it. And so anyways, there's been a lot of things that you've said today that are helpful in helping us get started. And that is what I believe and what I've found. The number one challenge is just getting started in that it's such a simple yet complicated thing and it's even something that I'm working on and it shifted my view on how I view child development because I used to view it with my own children, specifically my five year old daughter. Well, she's riding horses right now. She needs you know to keep her in it so she can continue so she understands what commitment is so she understands what stain was something for a long time is my trend. What am I training in order to be here? I gotta be careful, right? I mean, because Stan was somewhere for a long time. 40 hours 40 weeks. We better be careful here. But instead I read something that changed the perspective that I have on her forever. And it's that what's most important for a child when they're young is to learn how to start something. So they try many different things. It's not a bad thing. It's not that they're, you know, can't stick with something. You know all the ways that we label children and try to make them as if they're doing something wrong. They're just being children. Like, she can't stick with anything. She's always she's always, you know, it's like what was wrong with me as a child learning how to get started with something. It's a skill, it's a skill and so, man, my daughter has done gymnastics. She's done horse riding and I mean we've done baseball and all this kind of stuff in the backyard. She's doing acro in dance. Baseball didn't stick but now she's getting started with baseball at school. I mean, I've just watched her get started with things and that's a skill set. And is in with you. I really just recognize that in you because you got any you got started in just that is one of the biggest challenges for people. One last piece of advice on the psychology you've laid out for us : you've got a unique psychology that I'm doing it for me and I'm showing up for me and that's how I show myself respect and have dignity. But give us another practical tip or something else about the Getting Started piece about going insane getting started or even if today somebody has you know, fumbled or procrastinate or whatever or just they've been marinate, let's not even label it. Let's not even label it negatively because maybe this is the exact time that you've needed to take. Okay? Let's not shame ourselves because we haven't got started or whatever. Well let's just say hey, you know what I took the training I'm getting started is not coming as naturally to me right now. So Ebony What do you think might be helpful for you? 

Ebony: Do you use the word procrastinate? I am a terrible procrastinator. So this is something that I have been working on. I feel like my whole life. So when I started with Legendary, I just pulled the trigger and started. I didn't let myself, I didn't allow myself to procrastinate because I realized that I have got to do something. And so when you know that in your mind, it can create a sense of urgency within yourself and within your situation. So when you rent when you realize that urgency you get started. Do not wait. Just do it. Just do it. Getting started is the hardest part. But once you get started you will see that it is not as hard as you thought it was gonna be. You have a lot in you and you just have to get started and start bringing it out. It's not the most comfortable thing because it may be something you've never done. before. Never even heard of anybody that you know, doing this. And you may feel like you're not one of those people that's going to be able to do this. You can do anything you want to do. You just have to get started. And once you do that you use the training that you've been given by legendary you put that into practice, and you just start doing it. Little by little, don't overwhelm yourself, do a little bit every day, but you get started and you remain consistent. Get started. Be consistent. Get started. With us. That's the secret sauce. Get started. Be consistent. That's it

Dave:  because you're because your customers are on in their email every day, aren't they? Every day. They're on social media every day, aren't they? Every day they take days off. Did they take days off? I doubt it. I don't there's not there's not a single day that I take a day off from I mean it it's a big deal. I mean, it's really like bringing the National Guard if we're gonna put our phone away for the day. You know what I mean? It's like we take it into Fort Knox and lock this thing up. I'm going off the grid for a day. Everybody. Let the CIA the White House. No, I won't. I will be unavailable off social media and messages. Please no. I mean, you see cats on social media. They're like, I won't be responding to messages. For the next era haven't gotten back to you the next day. It's like shit, I ain't got meglumine Six months you know these cats are apologizing for not getting back to in a day. But it's true. Your customers don't take a break. So why would you and it's so easy nowadays, to just create content, throw it up in drafts and schedule it? I mean, I don't think enough folks are working smart. I mean, this is really a business where you can work so smart and the only gift that you get from working smart is more leverage. You get more, you get more, you know, more fuel. Why? Because if you're working smart and you're getting results, your channels are going to blow up and your email list is going to grow. Your TikTok is going to grow and your YouTube videos are going to start getting recommended to more people to not even from you pushing them so it snowballs and really only positive things can happen from you getting started and, and and you know, taking action right away. It's really quite a phenomenon. You can get burnout, but it's very different from a traditional job to where you are going there and driving home and you're both mentally and physically burnout. It's somewhat difficult to get burnout on this website. You'll get bored before you get burnout and begin to self sabotage because you're bored. And that's another level of entrepreneurship we can discuss when any of you are there, because I've done that a couple of times in my career just because I was bored. So sabotage your entire business and that's going to be the next chapter of this conversation. Oh we're gonna leave that cliffhanger there. Thanks, everybody. And Ebony, you keep up the rock star effort with absolutely amazing attitude and incredible work and we'll get you scheduled for a follow up if you'd be willing to come on and keep spilling the goods. Yeah. All right. All right. Well, hey, keep up the great work and stay legendary my friend and we'll talk to you soon.

Ebony: Thank you, Dave.

Dave:  You can follow Ebony everyone on TikTok and Instagram at a very simple handle even if you're listening. @Ebonybrownhustle spelled exactly like it sounds. And you can follow me on Pinterest which maybe we can get her to come back here pretty soon and spill all her secrets about Pinterest. At ebony brown hustle, make money in marketing. Let me bring her right back in here real quick and ask her something. Is your handle ebony brown hustle on Pinterest?

Ebony: It is it is the same thing across the board

Dave:  Across the board. That consistent branding. Gotcha. All right. We'll talk to you later. She's awesome. All right, my friends. Good episode. Awesome conversation. With Ebony and go go really lift her up and show her some support. Okay. Everybody in this community has something to contribute and you know, has something to offer both to people who can potentially become customers but also to us. And I hope that I'm showing you and leading the charge by coming and learning from our own students. I mean, these are people that shouldn't be the guru and no, because I've got to learn as hard as students are. So I just want to learn from people who have taken maybe a piece of education that I've created, and maybe they've taken it and they've done something more incredible with it than I could have ever done. Don't you think I know that? Yes. So this is about really learning from each other. And it's just incredible what we can learn in 45 minutes from somebody who's recently gone through this training and applied it like that. I think what's rare, it's somebody who's done something 10 years ago. It's somebody who's recently used the same training that you're going through and applied it to get results. You heard that multiple times throughout this interview. So there's nobody better to listen to and learn from them than that person I mean, that's just my opinion, because they're succeeding right now. Right? So anyways, okay, amazing interview to go back and re-listen to as well. If you're new and you feel like maybe there were some things that slipped through the cracks there. And we'll see you all tomorrow. Same time, same place. For another episode. Be Legendary.

 

The Best Time To Upload Content To TikTok

Below is the transcription for this episode:

Matt: Good morning, everybody. Happy Wednesday, April 6. Well, good morning, anybody. It's morning because I guess there's some people around the world who think it might be evening or afternoon, wherever you are, whatever time it is. Thanks for tuning in and welcome to the show. My name is Matt and I post this occasionally, here and there typically Dave is Dave sharps hosting four days a week and I host one day a week. I've been covering the first few days of this weekend. They will be back tomorrow, Thursday and Friday. We live five days a week and have been for a really long time. We go live with people who are in our community, brand new people, people who have years of experience. It's kind of a wide range of people who are just all over the place in their journey online. A lot of or I should say most of them are just discovering. Discovering the sort of business model that they like to run. They're discovering how to get traffic, things like that. So we try to unpack a little bit about how they're doing that. Before we dive in with our guests for the day. I also want to just quickly mention, you text the letters WUL  to 8132968553. We have lots of people subscribed to our text message subscription. Every single morning that we go live you'll get a text message and it's just It simply gives you a little Winky just tap right in there. Super simple. And this morning we are living with a guest. Her name is Christie and she works full time as well. She has a full time job and then also has a full time job as a mom too. And let's bring in Christie for everybody who's here. Can you give us a big round of applause in the comments and welcome to Christie. What's up?

Christy: Good morning.

Matt:  Morning. Where are you calling in from?

Christy:  From my house. From my house in Florida.

Matt: Awesome. Well, thanks for coming on the show. Tell us a little bit about how you found legendary. Tell us a little bit about how you know you're doing pretty well. Now you're earning money. This is making you money. Tell us a little bit about how you know we're working overtime hours and how this sort of supplement works. This supplemental income from your online business has sort of changed a bit about your life and I find your questionnaire answers and stuff to be really relatable. So tell us a little bit about that.

Christy: Yes, absolutely. So I used to work 50 plus hours a week. That includes weekends. So Saturday and Sunday. And then like you mentioned I'm a mom of a one year old son. So 50 plus hours for me it's a lot of hours, maybe for some people it's not like that, that much of hours but it is a lot for me. But I never got to see my son because I had to leave for work really early. He's still asleep. And then by the time I got home, it was time for him to go to that so I never really got to see him and then I feel like I miss out a lot. And this is growing so much so fast and then I just want to be there you know, like experienced the whole thing and then I was actually on Tik Tok. I came across a legend on Tik Tok and I feel just like most people, I was skeptical at first I told my husband. He was skeptical at first, but I did my research. I did my research before I finally decided to start and I read a lot of good things about legendary from people's reviews and then I went to the website and there's just a lot of good, convincing information. So I finally decided to do the course. And by that I mean, it changed my life. Like right now I am able to like transition to work less hours to just 40 hours and it just changed my life in a way that I I don't have to worry about not making enough anymore and yes, I still work full time I still work my nine to five job but that's the job that I choose. Not the one that I feel trapped in so.

Matt: Super cool. I love it. And as you're sort of building out it will take us back to the you know, the moment you find legendary and you purchase it you start to get in the training. What's your thoughts as you're going through the challenge Are you like wow this is really cool Are you like I don't know if I can do this like

Christy:  I'm really grateful like I'm extremely benefited by it. It's really resourceful. So what I remember is what really got my attention. So when I did my research, like I said I saw a lot of good reviews about it. And then when I actually went to the website, I liked the fact that the emphasis is on. It's not like it's not like oh, it's easy, you know, like take this course and then you'll be successful. I believe you'll be able to do this no like the emphasis is on this course as it will be helpful to you. If you put in the work like if you're not if you don't want to put in the work. If you don't want to do that then don't take the course and that what really got me is knowing that he has the course will be helpful and it is really helpful like I started with zero knowledge and then and then I learned everything. I'm really thankful but the fact that I like most of the contribution is from me putting what I learn into action that is what really got me by and the course is really really helpful like it's so structured. It's literally it can be a little overwhelming at first by yeah but as I go like it starts to make more sense. And it's great.

Matt: Super cool. Did you when you got started so have you ever really liked doing content creation at all before like, what was your social media life like before this?

Christy:  Um, I like to not really No, I mean, I like to pose like something like random fun, but I never really like creating content like seriously.

Matt  Yeah, like it's what did you find? It easy or was it hard or like

Christy:  it's hard and easy at the same time. Like in my mind, I was just just enjoying the process like I don't need to stress out about it. Like you're not wasting your time you're learning might as well have fun with that. So yeah, that's what I've been doing just to enjoy the process. And just have fun. That's cool.

Matt: That's cool. So you've got what you have on Tik Tok? No, like 8000 followers. When was when you first started creating videos and what's how many like Do you have a set amount that you post or like what's your How do you go about the content creation?

Christy:  Yeah, so my first Tik Tok toe video I posted back in December. 2021. So in my mind, like, I'm gonna try my best to stay consistent, but I don't want to stress about it. Like I feel like part of the learning like don't stress about it, just enjoy the process. So my goal is to just stay consistent. Like if I could only post like two or three times a week, as long as I stay consistent, then it's fine for me. I think in the beginning, I was able to post like, I think two or three videos a day, but now I think I do like at least once a day.

Matt  Okay. Cool. I like that routine of like, once a day. Sometimes people are like, I post like, eight times a day and I'm like, dude, like,

Christy:, if I could do it, I would like yeah, that's really impressive. Like I would do it if I could, but

Matt  yeah, but I've also been telling people I think it's really important to make the pieces of content that you're putting out like to make them quality, rather than just non stop like just posting garbage. You know,

Christy:  right. Yeah, no, that's true. Be like even if I don't know what to pose like, I would go back to my comment section and then because like at one point, I get like multiple comments and then I try I will try my best to answer all of their questions so that I would go back and then if I can make a video out of it, I will. Or just like if I don't know what to post, I would be like, Hey, if you have any questions, let me know. Email me and just try to be helpful, like, yes, you're right. Like it's quality over quantity. Right? So just provide value, and all that good stuff.

Matt: Yeah, totally. I feel like you're from a content perspective. It looks really good. Like the quality is really good. And it to me, the reason I was asking about like, you know, did you find it hard or whatever it seems like you kind of jumped in right away and it was just kind of like you're off and running but from your first content videos, to now I definitely see an improvement to like, it's it's definitely you can see how over time you've started to learn and adapt and like feel out the algorithm a little bit more. That makes sense. What um, what are you on any sort of are you on any other platforms at all? Have you heard of any other platforms?

Christy:  Just Tik Tok for now. Wow.

Matt  Cool. Mastering Tik Tok. I like it. Um, and then, over time, do you feel like what's sort of the bigger picture like are you gonna? Are you going to stay in this job that you're currently in for a while until you sort of prove the concept bigger with more income? Are you going to build out on other social platforms like where do you see this going? I'm so curious.

Christy:  Right? So right now, I've been enjoying Tik Tok. I will want to do Instagram eventually. I will have to like to learn or I might as well just do it. We'll see. But yeah, so right now Tik Tok. The next step that I would take is probably I would take it to Instagram. Cool. That's the plan and then just, you know, build like, build another community, a great community on Instagram.

Matt  Yeah, yeah. You know what? I've been telling everybody this for the last couple of weeks on our Blueprints, training and on these lives. You know, when you go and do that, make sure that you don't miss out on Facebook reels also. Those are the amount of energy and sort of algorithm power that Facebook is putting into Rails right now. Is, is getting close to I think is getting close to what Tik Tok is that I don't think any site has really gotten super close, but I think that the amount of views and people following Facebook fan pages right now is something I haven't really seen since like 2010 or something like a long time back. Back when Facebook fan pages were a thing. And then and then maybe five years ago or so, Facebook, maybe four or five years ago, Facebook made this change, where they basically said we're not going to give any organic reach to our Facebook fan page. It's all going to be groups. And they're kind of backtracking now and realizing that was a mistake and because now everybody's on Tik Tok because it's the only place you can post organic content and grow a business. Yeah.

Christy:  Great.

Matt  Yeah, but don't you know if I were you Yeah, look into Instagram but also make sure that you know, cuz you can post things to Instagram that also go to your Facebook and it just connects directly over to your Facebook. So like just when you do that, it would be crazy to not also have your Facebook fan page set up so you can start growing that day because that's the beauty about the beauty about Facebook. If I can just rant for a second the beauty about Facebook is there's a lot to hate about Facebook. First of all, I know a lot of things about Facebook but the beauty about Facebook is that it's a storytelling platform, right. So the level to which you can engage is much broader. You can post photos, you can post long, written posts that are basically blog posts. You can post images, videos, all kinds of stuff. On different platforms and stuff like that. So yeah, it's it's yeah, it's just super, super powerful. And I think it seems like it's over the last 30 days. It's really been on the up and up and I'm telling everybody you know you should be omnipresent when you're creating your videos. You should be honest ceramiche Man, you already know this but yeah, so cool. This is awesome in your content creation and everything and you've got your side job like how are you finding that time? I'm mostly curious how you're finding the time for this like, Do you Do you now work typically like 40 hours a week and you come home afterwards and do it in the evening after the baby sleeps or like what? What does a typical day look like? This is crazy.

Christy: Yes. So after work, I would guess. Well, I do most of my work on the weekend. Like I said, work by it's just like one to two hours a day, sometimes less just to. Well, I check my email every day. But, like, on the weekend, I would just check my finals. And my email is to see if I need some improvement. I'm going to come up with a marketing strategy like a content strategy. I also record most of my content like on the weekend. So yeah, but yeah, it only takes like one to two hours. A day, sometimes less. And then yeah, after work. Now that I work like 40 hours, only 40 hours a week. I have a lot of free time. I mean, I come from working with people's hours. So anyways,

Matt  it's just funny because like, you know, I hear people all the time are like well, I've got a full time job or you know, 38 to 40 hours a week and I just don't have any time and you're like, Yeah, everything's like perspective.

Christy:  Yeah, no, I really love my job like I do. That's why I'm so thankful for the Corps from like, the fact that you know, I'm like at this point because like I said, like it's the job that I choose like it's great. It's like having an in house daycare for my son. So yeah, like being able to like transition. So like, I'm really grateful that after work, I would just respond to email and basically I'm trying to get back to people who ask me questions as soon as possible.

Matt: Yeah, that makes sense. And doing the content on the weekends makes a lot of sense, too. Because do you like batch content when you do that?

Christy: Yeah. I tried to do that. Yes. Nice.

Matt: Yeah. I feel like you know, batching maybe like five to 10 videos, and then you can post them over the course of the week which just makes your job and life a little bit easier. Have you ever played around with posting it at different times throughout the day? Do you have a time that you post that works best?

Christy: Yes, I do. But like even then. Even then it's not always 100% guaranteed like during this time yesterday it performed really well doesn't mean that it's gonna perform well for today or like the same day next week. So right now, yes, I used to have a specific time, okay, I have to post at this time, but now I just like whenever I have time, I'll just post it like I don't really care. Like I mean, I'm not gonna post at two o'clock in the morning. I feel like that's silly by you know, like, lunchtime afterward, just whenever I can. Yes. I don't really.

Matt: Yeah, it's just fascinating. I've had people from like, I've had people on the East Coast tell me that posting like, around nine or 10 pm has worked good for them. And then I've had other people who post like around then tell me you know, I didn't get any traction until I posted at like 6am. And for some reason I posted at 6am. And it just sort of like, take that in. And I just went super viral.

Christy:  It's just funny like with Tik Tok. I feel like how you say it, like sometimes I don't think it Matters what time like I used to think that it matters, but I don't think it matters anymore. Because let's say that you post at seven o'clock and then your views are low. And then at 11 o'clock, it would get like so many views so I don't think the time matters as much as the content that you post. Bingo. Yeah. Yeah, don't stress about it. Like for any of you watching, like don't stress about when to post, just focus on posting good quality content.

Matt: You just did. You just yeah, you just did something that I really like every week with people on webinars on our training webinars. I'm always asking these questions. And then I just did that dumb thing where I'm like, Well, what about the time that you post and you're like, Dude, it's you just did exactly that. It's dude, it's not the time that you versus the content that you pose. And it's so true, because there's people who asked me if this happens with hashtags. How many hashtags Should I post? Which hashtags? Should I post one hashtag and 10 hashtags? What should I do? And it's like, dude, like, videos could go viral with zero hashtags, like no hashtags at all. If the contents are amazing and you've got a great hook, the first three seconds, you've got a really compelling like, sort of quick moving video and a good call to action, or just things and then it starts over quickly. It can absolutely go viral fast, and basically all that other stuff doesn't even really matter. In fact, I recently saw this guy, you know, because people talk a lot about how hashtags put you into the right sort of place or, you know, whatever a topic and and, and, and I've seen multiple people in the last couple of weeks as you know, I stopped using hashtags because it helps me get more exposure. It helps me dive outside of this small little niche, make money online and actually new people are discovering me again. Fascinating. Yeah. Do you typically use just like a couple hashtags? Is that your strategy?

Christy: Yes. Just throwing. Yeah, I mean, you don't want to use a random hashtag you want to like, you want to make it as relatable as possible to your content. Yeah, you can't and then I wouldn't like coffee to use the same exact hashtag in the same order. I would Yeah, like, make it as relatable as possible.

Matt  Yeah, the more that you the more that you just use the same thing, same same caption and hashtags and stuff there their platform is going to look at your profile and be like, hey, something's a little bit fishy

Christy:  here.

Matt: Well, cool. This is awesome. Congrats on all of your success and see you Oh, yeah, okay. 8400 Yeah. Was it Oh, yeah. I was just saying congrats on all of your success. And if there's people out here who are watching, listening, tuned in. For those people who are maybe hesitant, they're going to set up their Tik Tok or their Instagram or their Facebook or YouTube or something. This week, and they're a little hesitant or something. What advice would you give them? What would you say to them? They're, they're nervous, and they're just like, they're feeling like geez, I don't know if I can do this.

Christy:  Um, so first of all adults press out about it. And during the process, have fun. Believe that you can do anything you can be whatever you set your mind to. Like I had several people email me, and then typically they would start with like they would give me like a little bit of their background like, Hey, I'm a mom are like, let's say for example, I'm a student, I'm trying to like they have my student loan. So can you help me with this? You know, affiliate marketing business and then what I always tell them is that, yes, you are more than capable of making it happen. You can do anything, you can do anything. You set your mind to set a goal. Stay focused on that goal. Stay consistent, put in the work and you will be doing just fine. Results will come and then I will be a beginner myself. And it's really hard because you want to see results right away. You want to see big results right away. Like I remember when I first started, I have this goal, like you know, a big goal. I won big results already. But over time I learned to just celebrate the small victory. You're new to it. Enjoy the process. Have fun, celebrate that. That first first email that you got your first lead like your first sale like my first commission. It's just like it's a really small commission, but I was so happy because it means that it works like you know, like until a beginner and it works and um, yeah, just celebrate the small picture victory and then just know that everyone's journey is different. And yeah, so yeah, and then I was gonna mention something about and then the thing about the course. The thing that I love about the course is that you can find answers like it has answers for everybody. It has training like legendary is there. No matter where you are on your online business journey, whether you're a beginner, whether you did something in the past, and you were really successful, and then you want to try again, like legendary has all the answer. I feel like for me, personally, that I think, Oh, that's cool. Yeah,

Matt  yeah, I feel like between Yeah, that's really well set between the training and then just the people that you connect to and are in the community. That's, I think everybody who comes on the show says, you know, the people here, and the people around are so helpful. Oh, that's really cool. Thank you. For that word of inspiration. That's really cool. And I also you know, I also just wanted to say for everybody who's listening or watching, you know, Chrissy did this, when she was working like 50 hour weeks and had a kid at the time under one right they were like six months or something. I mean, it's funny because there's so many differences and I don't, I don't know if excuses are the right thing, but there's maybe it is the right word, I don't know. But I like to think of it just more as like stories we tell ourselves in our head and we tell ourselves this story of like, Oh, I just don't have enough time or oh, you know, because we don't want to make our spouse mad or we don't want to take up time, you know, that we have to spend with friends or something but the truth is, is if you want something bad enough, I think like to get proof of this. It's like if you want something bad enough, you'll set up boundaries. And you'll say hey, this matters to me. And this could be a lot of things in life, relationships, Online Business, Education, whatever it is, but I think you know, what I took away today was you know, in the midst of a pretty hectic chaotic life, I would guess. You've got a lot going on and you found time so you didn't find time you made time. You made the time by setting hard boundaries. And and you went after and did it and and I feel like you're just getting started to your contents like going up. You're getting tons of leads. You're making sales, your incomes are growing month by month. over month so you're just crushing so well done and congrats on the success any final words? No.

Christy:  Yeah, just give any of you watching this keep crushing it like I said, just enjoy the process and yes, make the time to make it change in your life because your life will change. And you have that chance to make a change in your life. Take that chance and just just go for it. Just do it.

Matt: Super cool. I love it. Thanks so much. Christy I'll put up your TikTok so people can follow you and thanks again. Yeah, thank you. Yeah. All right. Here is Christy’s TikTok you can follow her at @christy.cdj and go follow her and watch some of her content. There's some really impressive, like viral videos that she's had that you know, when I watched them I thought there was interesting little algo the algorithm things that she's done in her videos that I think you could take away a tip or two from for everybody who's watching listening, make sure to go give her a follow and just give her a little shout out. Just say I found you on wakeup legendary and let her know what was inspiring to you. And someday you'll be on this show and Christy will be watching and then she'll go follow you. For everybody. Have a good rest of your Wednesday. Dave. We'll be back tomorrow, Thursday and Friday. For more wakeup legendary so make sure you tune in. We'll see you back here tomorrow on Thursday. Peace Out

What To Do When Your Marketing Isn’t Working

Below is the transcription for this episode:

Matt:  Good morning every Tuesday. My name is Matt if you don't already know me, I put this up here on the screen this side text and WL 813-296-8553 If you're new if this is the first time you've ever watched our show you can text those letters WUL to 813-296-8553. And you'll get a message every single time that we go live. It's well I don't think mine has come through quite yet but it's just a simple little message and Nope, there we go. I got it. So it just pops up right on your phone. You can tap and I mean it literally just shoots you right into Facebook Live and bows there. So it's a super easy way to get access to the show to never miss an episode and always, always show up on time. And yeah. Excuse me, I woke up with allergies today. Also, you can get a shirt just like this. If you would like it is BeLegendary.shop. You can go there. And there's all sorts of clothing items, things like that, that you can purchase. They're very fairly priced. And they're cool, man. They're cool. Here you can see we've got hoodies, we've got cups, mugs, all sorts of cool stuff so you can get that to b=Be Legendary. Got to the shop and we got a little bit of a late start this morning. We were figuring out our guests. I think we figured it out although we have not done a video or soundcheck So, no clue how this will go. We'll see. But I'm really pumped that our guests were able to make it today. So if you all can give me a little bit of a hand clap emoji in the chat just to welcome in our guests for the day. Nicole, what's up?

Nicole:  Can you see me?

Matt:  Yeah, it's all working. Well, it was meant to be. How are you? Good. Good.

Nicole:  So sorry for the delay. I actually had to change a doctor's appointment this morning and luckily they got me in and out right away. So everything's good. That's awesome.

Matt:  That's awesome. I am I yeah, I read through your bio and we're super bummed that you work and we'll make it and then I was super bummed that you are able to make it so awesome. Cool. So where are you from? Pennsylvania.

Nicole:  Yeah, Erie, Pennsylvania. It's actually really nice out today. I'm sitting in my car because I literally ran out like I gotta make it. So I'm sitting like, the lake is like right to the left of me. It's really nice out.

Matt:  Awesome, super cool. I love it. And you are you've got a full time job. You're doing other stuff you've got just tell us about you tell us about like I just love the way that you wrote your body. So for those of you who don't know, we have a little bio that people fill out before they come on the show and I just love the way that you wrote your bio. And Stephen tells us a little bit about you and your passions and what you do for work and how you found us.

Nicole:  So I like to have my own horn and talk about myself so I live in Erie, Pennsylvania. I work in the insurance industry. So I work at Erie Insurance full time. I'm actually probably one of the few that actually loves my nine to five so awesome. I picked this up as a side hustle because I previously worked as the director of marketing for five years for a custom automobile shop. So I wanted to learn more about affiliate marketing so I could start building out affiliate websites for things like reviews on auto parts and stuff because I know a tremendous amount about lifting and wheels and tires and whatever. So I decided I needed something for myself, because the insurance industry for me is awesome. But it's not like I'm not in the marketing department yet. So I was missing marketing and I needed something for myself. To do like, just to like get myself back because you know, during COVID You kind of lose yourself because you're not around people. You kind of, you know, have to figure out who you are again, and that's kind of where I was going with this. It's like, I really want to do something for me and learn something and stop making excuses because I knew about affiliate marketing for like years, but I just never dove in. And legendary honestly is like the one thing that I needed to kick my butt like to get me into gear to show me what I needed to do step by step on how to do it. So now I'm here because this is my fourth month with everything set up. And I love it. It's so fun. It's challenging. You can, you know, broaden your horizons just from you know, obviously, selling the course and you know doing the course so here I am. 

Matt:  Wow. So you started like are everything back in like December?

Nicole:  Yeah. Yeah. Kind of took my time with it. Going back and forth. And then I think I was finally set up. I want to say it's like the end of December. I finally was set up with everything. So

Matt:  yeah. Wow. Good for you. That's super cool. And you're sort of like to tell us about how you said I think you said you were familiar with affiliate marketing or have been for a while. How have you been familiar with it? And what's that been like?

Nicole:  So beforehand, I knew all about Amazon and Amazon's affiliate program and I actually tried so I'm really into fitness as well. So I teach boxing three days a week. So I started Yeah, it's really fun. theory class worked out. So I started using a website called Change Your Life with fitness and I had no idea what I was doing. I was just like throwing links on there hoping that people would buy stuff from it and it just was awful. And didn't work so life got the best. May I get really busy. Making excuses really puts time for myself. I really just kept putting my last career job before myself. So then, that time I was like, Man, I saw it on Tik Tokk again as I got to do this. I'm just gonna take the chance. Probably like most people, they're like, oh, I don't know about the core. So I don't know. It seems weird. It's kind of scary to put your credit card on the internet. But I'm so happy I did because like now I know what I'm doing.

Matt:  Yeah, no, you know what you're doing. I mean, at the very least you have a really good sort of, like, it's obvious that you've, you've got a good business going. I mean, you're just at the very beginning but you're generating lots of leads and you're making sales. And that's cool. And it's a testament to you know, something. I mean, you guys something I mean a lot of people go through training online and do nothing and can't ever figure it out. Not a lot but there's definitely some and yeah you're crushing. You're crushing. What I'm curious about is content creation, so going from a standard kind of marketing job is very different from being a content creator sometimes. What's that process been like? Have you found it hard? Easy? What's the content creation game but like?

Nicole:  There's a lot of parallels actually. So I have to figure out obviously your target market which I think that's for me the hardest part because you know, I'm all about women empowerment. But I'm also like, I love cars on that side of the thing. So it's really hard for me because I think that the people that are most successful with legendary, they pick a target market like parents or single dads or moms or the busy working you know, they pick a very specific target market. So I think that's why I've been struggling on my side. It's like, I just love everybody. I target it will be whereas my previous job, there was a very targeted market like you know exactly who you were targeting, you knew exactly how to target them. So for me, it's been like a lot of like, putting content out and then learning from it. Checking your analytics and learning from the content that you put out. You obviously know what videos do well, what videos don't, what photos do well, what photos don't. So I think that a really important thing for beginners is like don't be afraid to put a lot of content out there to learn from, but make sure that you're looking back at using it. So that's kind of been my strategy right now is just putting the content out and then learning from it and figuring out what people like and what people don't like. 

Matt:  Yep, makes sense. And for you I mean, you've been creating a lot of videos with a lot of content. Are you mostly on TikTok?

Nicole:  TikTok, the most successful platform, so I'm on Instagram. I started a Facebook group, but for me, like being in the marketing world, it's important to really like strategize and put your time into what works so I am like, dabbling in Pinterest and Instagram but mainly putting my foot on TikTok just because like, I mean, I do work full time. Job, and then I teach well, and then try to be a family person. So I want to concentrate on what's actually working. So yeah, mainly Tik Tokk, and every Tuesday so today's Tuesday, I usually create my content and I batch it out. 

Matt: Yeah, that makes sense. And so are you reposting it across multiple platforms and stuff?

Nicole:  Yeah, yeah. So I do pretty much what most of the other affiliate marketers you see do is you know, you're screenshotting the video from TikTok and then sharing it across platforms and that seems to work but I think that there is strategy in Instagram and Pinterest. They're very different from TikTok. So I think I'm going to try to start changing that strategy just because honestly, I think Instagram people really like to see photos. I mean, real schoolwork, but I honestly think photos work the best and then Pinterest I honestly think showing the product when Yeah, so I'm trying to see what my theories are right now let you guys know but yeah.

Matt: Cool. I like this. If you know, I have this, I have this thought here that I'm going to share my screen but since you're on a phone, I'm not sure this is going to work. But let me see. Let me see if I can share my screen.

Nicole:  Okay, yeah, I can see.

Matt:  Alright, so I'm gonna have Roxy email this to you but also put it in the comments here for everybody who's watching or listening. But what this is is this is a life that I did for wakeup. It was March 2013. Okay, so anybody listening, you can go to our Facebook page and go to legendary marketer official Facebook page, go to videos go to march 23. And I did something called the nonstop social cycle. Or I talked about something called the non stop social cycle. And the reason that I talk about this so much is because of what you just said and it brought this up, or it brought it to the forefront of my mind. For those of you who are alive with us, I'm going to put it in the chat but don't leave because I want to tell you about why this is so important. Just copy that link and save it for later. Um, the reason this is so important is because you were talking about you know, Instagram a little bit there a little bit on Pinterest a little bit. They're mostly on Tik Tok. What I think is happening and you should go watch this, Nicole. What I think is happening is a lot of these platforms are competing against each other. And in their competitions against each other. They keep updating their algorithms and stealing pieces of algorithms. And so a lot of times people what people do is they say, Oh, no TikToks not hot anymore. It's no Instagram. Oh no, it's Facebook. They're hot now. And so I'm going to focus more my energy here, when in reality, the goal should be to be omnipresent meaning you should have a piece of content going out on each platform once a day or you know, however, often you're able to do that there's no right or wrong or golden, perfect amount of posts. But you know, you're talking about Pinterest, you're talking about Instagram. You should also hop on Facebook reels with a business page. There was a time about 10 years ago where Facebook business pages could grow and then suddenly they couldn't anymore and that's kind of been the case for like the last six years. But we're seeing that change now. Facebook has made huge leaps to take. You know what TikTok has been doing in terms of the short form video content on reels Facebook reels and anyway just doing a really good job of helping Facebook pages grow and the benefit there is you can post to your Facebook page to you know written word you can post photos images, you can make a full brand for people on that page too. So anyway, I would encourage everybody just to go take a look at that. I wanted to share that because being omnipresent allows you when these platforms change if you're on Instagram, if you're on Facebook, if you're on TikTok. All of those the moment one of them goes hot, it doesn't really matter for you. You're not like oh, the TikToks are dead. It's just kind of like well, yeah, I'm on all of them anyway, it doesn't really matter. And you get to ride every single wave rather than trying to chase the wave. After it's sort of already starting to break and you're like, dang it, I missed it again, you know, it's the shiny object syndrome thing, but a good marketer is kind of out there and in front of it. So, tell me why you think Well, first of all, does that make sense? Yeah. Okay. Tell me tell me your thoughts on that whole Pinterest thing about? Is it just observation where you're like product photos that seem to work really well?

Nicole:  Yeah, I would definitely be observation and searching like other people's Pinterest as well and seeing how they have been successful with their Pinterest is kind of shifting the focus to showing people the product and obviously putting it in front of them and then making it the shiny toy, you know, rather than talking about the product and then then maybe getting bored leaving the feed. So that's like my observation. Again, I could be totally wrong. But this watching the algorithms like you're saying, the popularity of each platform, that's kind of what I've noticed cross platform, because they may be making their algorithms the same but the users on those platforms. are different. So like, Tik Toks. Now it's kind of crazy. Now you have all kinds of people because before it was like teeny boppers on Tik Tokk and it was very seriously now you have like, actors and actresses and quote unquote famous people on their platforms, but Instagram has always been primarily people who just love to look at photos and don't really want to see the drama. Facebook's really been the people that like stories. They've they're storytellers on Facebook, after people's text and then Pinterest has always been quick . How do I do this? The How to or the products that people want to try to look up and buy. So I think that's the strategy I have always followed and maybe it's changing, you're probably right. And that's why marketing is so fun, because it's always changing and you always have to stay on top of it. And marketing spends tools because your strategy has to change, like you're saying and staying in front of you know, those changes. So I love that. That's awesome.

Matt:  No, it's so true. And I even think, Oh, that's such a good point. Just about like, I feel like it would be so beneficial for somebody to read like a really long blog post or some sort of ebook or something on just the history and evolution of social media and how that applies to marketing to like, the way that you know Facebook or storytellers, Instagrams, that kind of a photo driven thing. And you know, I think you're making a really, really subtle but huge point in that sometimes the original intent of a platform is the type of content he ought to be creating a lot of on that platform. Right? So not that not that you shouldn't ignore that Instagram reels are hot on Instagram right now. But you also have to realize if you're getting followers from that content on Instagram, you need to go post photos and images and lifestyle type stuff and you need to care about the images that you're posting, because people are there to look at them.

Nicole:  And the thing is, too is I think Instagram, I mean, all platforms, especially in affiliate marketing, you're selling yourself as much as you're selling the product, because let's be honest, if you're scuzzy and scammy looking and like your lifestyle, this is gonna be really fit. People aren't gonna buy from you. They're not going to trust you. I think Instagram is a really cool platform to really gain trust with people in them to see because you're posting actual photos of yourself. Like I tried to post photos of me traveling in my family and in my life, because this is what you know, affiliate marketing is helping me to better and so I think Instagrams just a really great place to show who you are, and why you're trustworthy and why you're important. And then TikToks are really a great place to do like those really quick stories on this is what's helping me with my journey, and this is why the course is awesome. And then Facebook, you can really drill it home and be like, hey man, like this is the steps I took. click my link, check it out, you know, you can bring it that step further. I'm also on LinkedIn, too, because I don't really ever see anybody posting their stuff on LinkedIn. And for me, LinkedIn does two things. It's a social platform for your career. But it's also a place where people look for jobs. So they could actively be looking for a work from home job. And you could be putting yourself right in front of them at that work for Home jobs. So that's why I'm trying out LinkedIn as well. People aren't as active but I just started as well, like three months ago.

Matt:  I think it's just valuable for people to have more ideas like I know. Well, look, I think that you've got a treat on LinkedIn, which is kind of like a blog. And you could do video there as well. But you've got to treat it like a blog, but you've also really got to like, You got to spend a little bit of time making that content really great, right? It needs to be readable. It needs to be compelling. I think it needs to almost be like a little bit of a sales letter. Where you know, you hope somebody in but the principles of marketing are all there you need a hook. You need some sort of story or nology or or powerful sort of just a compelling angle, I would say and then a call to action. But what I think is I wanted to I wanted to bring it back to sort of your your analyses of different platforms and stuff for everybody who's listening and watching if you if you don't have a really long history in social media or the internet, one thing that'd be really beneficial is like is basically getting some history and discovering what these platforms did when they first opened up and first started and Yes, they've evolved and changed over time. But really, for most of them, I would say their key core algorithm is still the same. For instance, YouTube has been long form video content, they've tried shorts and you know shorts for some people have worked a little bit but they've tried them and still the core driver of YouTube's business and for creators is long form video content. For people on Facebook, it's still like what you said storytelling. I think that's such a good point. The best ads that we've ever run on Facebook have been story ads that tell a long story and the saint and and have lifestyle style images like just selfies, like I've split tested at least six figures worth of ads with with like perfect stock images, and like really great photography images, versus me literally going like this, and just being like, ah, you know, and that image crushes every time every single thing else, because that's what the platform was designed. To share life with people like organic moments. Same with Facebook or Instagrams a little bit more image driven, Tik Tokk. They launched the thing called stories, right? But that's not their core thing. So there's always the new things that you should be trying and playing around with but if you're going to be on those platforms, you know, and I hadn't thought of that you articulated this. So what builds up something in me, if you're going to be on those platforms, you really have to discover what the platform's intent is and play with it with your content. It can still be the same sort of content structure or ideas. But you've got to sort of make those small tweaks.

Nicole:  Sort of prominently with the algorithm Yeah. That's such a good point.

Matt:  So and that's probably coming from a little bit of history that you have in marketing and now with this because this is this affiliate marketing is a little bit newer, but the truth is like you've been doing marketing for a little while and a lot of sets what's been has anything that a struggle in your marketing, Have you struggled with anything has anything been like? What's been the most difficult part?

Nicole:  I think the biggest learning curve for me just because at the last job I had when I was really in the marketing, we didn't do a whole lot of email marketing because the people that came to us it really wasn't a huge fit, email marketing I mean it would for promotions and stuff to try to get the buy upsell on wheels, tires or whatever. But I think for me, the hardest struggle right now is the email marketing portion of it just because I have a ton of leads coming in like a ton of leads but not all of them are converting which tells me I need to do a better job with the email marketing portion. So I think that's been the struggle for me. And one more point on the social media thing to broaden. I think the biggest thing is that TikTok is really about transparency. ever look at it. It's super genuine. It really follows the trends of Reddit like Reddit will hit it first and then TikTok\k will get it after Reddit. And it's because both those platforms are completely genuine. They like to see the inside and outside of your life. 100% phony baloney and you're putting out you know this stock stuff that doesn't work. It doesn't work for tickets because they want to see you like see the raw version of you and really learn from the Robert and the view and that's why a lot of people will do really well on Tik Tok because they're being genuine like this is them learning and they want you to learn with them. That's how I thought about it like, Man, this is so cool. Like affiliate marketing and legendary is so cool. And when people bash courses, I'm like, why are you doing that? It's like, not everybody learns the same way. Not everybody can jump on YouTube and just learn from YouTube. That was my struggle so there's a second struggle as I tried to learn from YouTube. There's no accountability. There's no structure and there's nobody to be like, Hey, what are you doing? Like are you doing this or what? I think the big thing for me to struggle with is email marketing. Yeah, and just the accountability of getting the course done and trying to learn.

Matt:  Totally, totally. It makes a lot of sense. I think that people would be good to learn to sort of ignore people who are like, you know, just, you know, throwing shade on different courses or different people and stuff, but mostly just because it's like it's it's like yeah, there's I here's what I here's my opinion is I've been in this industry for about 11 years. And I think that people, largely, especially people who come into our community, right as their first real exposure to something online. Generally speaking, and I could say this pretty objectively, I think we have a pretty good team of advisors and support people in most cases, unless we've got some sort of crazy staff shortage, which has happened, and it's happened in most companies over the last year. But unless there's some sort of crazy staff shortage or something, generally speaking, you're going to be able to get your questions answered. You're going to be able to get a refund if you need a refund or something right like, like in this industry, there have been so many irresponsible people who have created courses and not set up a company and have denied people refunds and different stuff like that and and really shady kind of and and so when people first come into legendary they, there's so much accountability, there's really good support. And when maybe when they get like a little glitch in that, like maybe we don't respond to support. They're like, Oh my god, like this, you know, whatever, you know, they suck or whatever and it's like, in 11 years, I can just tell you that there's a lot of places out there who I mean, you're lucky to get an email back from the course creator. You're lucky enough to get an email back within like three weeks. It's almost embarrassing and because they don't have the money or resources or time to hire support person or support team and they're overwhelmed and yada yada but I think you make a good point that the second point you made there too, is about just the accountability piece and I think that people learn different you said this, but people learn different ways. And I think it's important to know yourself, but you know, try and do YouTube stuff. There's debt. The thing is, and this is why some people don't like digital courses, or think they don't like digital courses, they'll say things like, Well, you could find some of this information on YouTube and it's like, yes, you definitely can. Like that's actually true. You can find information about sales funnels on YouTube. But the reason that courses and coaches and things like that are so incredible and you know, this is so incredibly powerful is because it's a guided experience. And many humans mostly it's learned through experience and doing and getting feedback and doing and getting feedback. And it really, really helps you know, with people connecting this part of, you know, let's call it like freelance digital marketing with their identity because it gets you know, when you've got a community around you, it's a much different experience than you tucked behind on a YouTube thing like Oh, shit. I do and maybe today I'm dropshipping. Tomorrow, marketing. Today I'm going to be starting the knitting business, you know, it's like, it's like there's no sort of guidance. There's no short of confidence from somebody else about what you should do or about how you know, all of that. So. Yeah, anyway, just my thoughts on that, but, I mean, we've got a person in here who just said, you know, I had to ask for a refund. And he said, legendaries are really responsible in this aspect. Because I live in Brazil and I just couldn't ask, you know, whatever. And, you know, he's like, he's like, you know, we got my refund. It's like, for us, it's, you know, for some, I think for some companies, they're a little scared. They're hesitant to do that. They don't understand the larger consequences, whatever. But for us, it's like, hey, it's just not a big deal. Like, there's never a reason

Nicole:  Other human beings should. I mean, everybody, I think that's the biggest thing in marketing itself is like, you have to realize that on the other side of that phone or the other side of your computer, it's a real human being like this is not just like you're not just the sale, you're not just like an ad you're like somebody that I want to connect with. So if that human being something happened in their life where they can no longer do it, like, I think that's so cool or legendary to be like, listen, we understand that you have like, that you're a real human being and that things happen. And here we go, here's your money back. I think that just proves even more that success and that you believe in this product and you believe what you're doing. Because if you're willing to give somebody their money back, you believe that hey, maybe down the road, if you treat them well now that they'll come back.

Matt:  So totally. And that has actually happened. We've had people who have bought our Blueprints refunded and realize they made a huge mistake and came back and purchased after they went out and explored these other offers. They have people saying in their ear you know, hey, are offers way better? You shouldn't have done that. And she kind of freaked out was like, Oh my God, what did I do? So then, you know, so then she, you know, went out and explored and she realized like, oh my god like, this is really amazing. Like, there is far and away better than what I experienced elsewhere and came back and purchased it to get Jeff you know, again, like not to just keep harping on my 11 years in the industry, but like, I have a long history in this industry. I have never seen that. That was a new one. But yeah, I think for the most part, I think a lot of times and we've I've seen this a lot, like just people come back around, they just they slowly kind of come back around. There's a lot to explore out there. And also, some people don't and that's also fine. Like it's it's, you know, I'm not going to pretend that everybody comes back around. It's it just doesn't work that way

Nicole:  But fit their life too. I mean, everybody's gonna find what fits them best. And if that's Nelson, probably not somebody that you want in your community anyways because they're just maybe not a fit, but it's the wrong thing. It just means that they found a different way to go about it.

Matt:  So okay, so you're creating content, you're putting out content in the world. You've got sort of your nine to five that you're killing and you love and by the way, like congrats on that, like so many people should have jobs and it's just like, to me, I'm just like, it's just not a big deal. Like that's like, it's just a much better life. If you have something that you're doing every day that you find value in and you're happy to be like, I'm just pumped for you. Because it's a cool thing. And you've also got a side hustle and you've got dreams and visions for that. And so what, I'll give you the last word, I'm excited for you, by the way, but I'll give you the last word to anybody. Who's here who's thinking about putting out their first piece of content, maybe they're a little scared or nervous or something. And what would you say to those people?

Nicole:  I love this. This is such a good editor. So I myself used to be terrified of making content like terrified gonna judge me, what if it stinks? You know, whatever. I have some advice for you. And this may be very simple 10 thinking but they don't pay your bills. They don't pay your bills. They're not going to be able to come to your doorstep and be like hey, listen, I'm taking your rent money this month. Blah, blah, blah. So take the chance in like, the more you build content, the more comfortable you're gonna get. And you're gonna realize like, there's a lot of people that probably will cling to you for you being transparent and for you just being you just be you. That's like, my biggest thing is like my biggest like, I don't know, my, I guess my trademark. I don't know, just be you. Because transparency is everything in this world. And people want somebody who's honest and transparent and straightforward. With them, like not trying to trick people because they're gonna see right through anyways. And that's like, the fastest way to kill your content, honestly, is if you try to trick people so a Don't be afraid. Just build content, you'll get more comfortable with it. And honestly, nobody can take your birthday and they don't pay your bills. So just go for it. And just be yourself. So that's like my best advice to people is just be yourself. People will see right through it because even though we're on camera and you can edit you can be you know, whatever. So going to see her you try to help as many people as you can. That was my biggest thing starting this is like I really wanted to provide a different kind of lifestyle for myself and for my family and people around me like I want to travel more. I want to explore and see life. I want to be able to give back to my community more. I want to be able to donate money here and there to different charities. And, you know, if I'm living paycheck to paycheck, I can't do that. So for me, it is big to really push myself to do something for myself, but also the people so don't be afraid. Take the leap and do it. You're going to regret that I was two years ago when I was researching this. I wish I would have found legendary then and then been on this journey. Alright, so just go for

Matt:  it. Super cool. I love it. I love your energy too. I'm gonna put up your social for people to follow you and to check out what you're doing. Is that cool?

Nicole:  It's awesome. Yeah, awesome. And guys have questions or anything. I'm always open to it. If you have suggestions, or let me know Do you

Matt:  I feel like yeah, I feel like you've got a really good idea for people to get into your world. You've got great positive energy and sometimes when people are starting this, people can become jaded or people can kind of get this. Like, I don't know just sort of insecure energy about them. And I just don't, I don't get that from you. And I think people would be good to get in your world. And yeah, so thanks so much,  over to your profile. Thank you everybody. Sorry. I was a little bit late. But thank you  for showing up. It was awesome. Worked out

Nicole:  Running out of the doctor's office to have me and I hope you guys all have a great day and just go for it. Just do it. Like Nike.

Matt:  Very cool. Enjoy the warm weather.

Nicole:  Thanks. All right, bye everybody.

Matt:  See ya. Alright, so she is @maake_money_online_today Go give her a follow and like her videos, say hello to her. Let her know that you found her on Wake Up Legendary. And, man, great episode, great episode. I referenced a video in this particular live show that we just wrapped up right now. That was from, I believe, March 23. And that is in the comments if you wanted to go find it. It's about 7:17am In the comments, but it's March 23 Wake Up Legendary. We talk about the nonstop social cycle and how to be omnipresent. I also go back if you have a few minutes and go watch that video. Some good stuff in there but go follow Nicole on TikTok. Hey, we're gonna be back here again tomorrow with another great guest to wake up legendary peace out everybody. See you have a good day.

How To Overcome The Fear of Being On Camera

Below is the transcription for this episode:

Matt: What's up everybody, Happy Monday. It's April 4, and we are live. It is another edition of Wake Up Legendary. If you don't know me my name is Matt and pumped that you're here if you're live with us, our guests for watching this replay. You can leave us a little comment. Let us know where you're tuning in from. It's always fun to see because people tune in from all over the world, Europe, Africa. Just kind of all over the place and it's kind of fun to see where people are from. We are live and we go live every single Monday through Friday. At 10am. Eastern. We've been doing this show for quite a few years now. And we bring on people who have maybe gone through our training or have experienced some sort of success online or maybe unlocked a secret that we haven't yet heard of or something like that and mostly it's to give a little bit of inspiration from the day you wake up. Alright, sometimes I like to wake up on a bad day. I'll pull open my phone, and I'll open the news and I'm reminded that it's a terrible idea to open any sort of news app or something because the very first thing you're inundated with is just a bunch of shit. It's just terrible. It's like it's nothing but negativity. It's all the worst that's happened in the world. So we decided to do this show. As a way to start off the day and really have a piece of every single day. Be an inspirational piece of like, hey, I can do this, Hey, somebody else is doing this. I can do it. So today we've got another awesome guest lined up and every single day we bring in somebody new, somebody fresh, and with a story with a journey with, you know, a business that's making them money. And we want to share that with you guys. So today we're going to bring on and if you all can give me a little hand clap emoji in the chat. That would be awesome to welcome our guests. Julie. What's up? Hi. Hey, welcome in. Where are you? Where are you calling in from?

Julie: So I am in Baltimore, Maryland. 

Matt: Cool. You're in Baltimore. Tell us a little bit about you and your journey to starting online. Like how did you find legendary and what got you looking for a way to make money with digital marketing.

Julie: I guess a few years from 2018. My father passed away in May of 2018. And then I quit my job and I knew that other people could make money online. And so I was doing my journey that way and so I did drop shipping in Amazon or whatever and then that didn't work out. You know you just do one thing after another trying to figure out what your thing is. So then I discovered this last year when I was watching some YouTube channels. And I was actually very skeptical because I had so many problems with the other you know, the other ones and failures and so I just thought of this is going to be another scam or whatever that I'm not going to be good at. So um, it took me a while actually to do this because for one you know, I don't like being actually I don't like being on camera. And I don't even like not even Facebook to post stuff. I stopped doing that. And Instagram very little. I put my dogs there because I just don't want to put my personal information. So I think that was the biggest challenge for me like a lot of other people were not putting yourself out there in front of the public. And so I just watched people, month after month, several months and then I decided to just do it because I did a lot of network marketing, and I decided if I spent like 500-1000s of dollars on those programs, why can't I spend $7 for this one. I just did it and then I opened a TikTok account. I didn't know how to use tick tock so I have to say the few months in the beginning were very challenging for me because I am not tech savvy. And you know, I'm not using any social media. So I had to go and learn that. I don't get it. I mean, in the beginning it was awful. And I was so nervous on camera. You can see my face anyway, so it has been challenging but at the same time. Yeah, you go you know, you get over your fears and you know it has been developing me as a person to just say, okay, you know what, forget about it. Just do what you know. And yeah, it's mostly friends and family because you don't want them to find out but it's been good.

Matt: What a journey. It's like, it's so you're at 26,000 followers and, like, real like, whoa, kinda getting set up and getting going was like intense because you're not tech savvy, and you're like, oh my god, what am I doing? My family is going to find out that I'm a tick tock star like, Am I really going to do this? It's just because we like that it is such a common story that I hear, right? It's like such a common thing. And I deal with that too. Like I totally remember that. And I find it actually easier. Like just going about my day and living if I don't have to talk a lot about my work because people are, although right now, it's gotten a lot easier in the last couple of years because everybody kind of expects that somebody is doing some sort of side hustle these days. But back in the day, it was just kind of like man, I don't even know how to explain to you what I do. Like and I used to like to come up with these things like you know on Amazon like, well, I could get like a link and you know, share with people at Amazon. It's like a referral thing and they're like, oh, okay, I kind of get that but that's weird. I know. So you are getting on TikTok you got on six months ago. And you started posting? Was your growth slow? Was it fast? How did that go?

Julie:: I think in the beginning it kind of depends on what you're posting. You know, I'm sure that one typing thing that kind of blew up and I was like what is going on here? Yeah, I helped a little bit and then I did a lot of cut and pasting because I was nervous. And honestly I didn't know what I was doing. You know, you just go and you watch everybody else and you're like, Okay, this seems good. And I would spend hours in the beginning trying to figure out the best, perfect video and you know, a lot of it was just whatever wasted time. Yeah, and some of them it's good, but I mean, like in terms of like me wasting time because I wanted to be such a perfectionist, because my hair has to be perfect, whatever, but it wasn't, you know, but if you watch other people and they don't care. They only have been in there. I think together because I was on camera, this kind of insecurity kind of stuff.

Matt: Well and also it's just kind of like so I feel like in your realm and your world and stuff like I for me at least. You know, for instance that typing job thing. A lot of people have that response, like a lot of people are are like, Oh my gosh, this is just stupid. You know, like, why would I make that? But I think that so for instance, you're in the world of trying to sell products that teach people how to make money online, right? And what people forget, I talk about this all the time. What people forget is that you're so deep down the rabbit hole that you assume everybody has some sort of base layer knowledge, right? But a key ingredient to marketing is you must be able to sort of have people on a track and their minds are basically like a little locomotive and it's just sort of they do the same thing every day, same thing every day. And with something as big and significant as money or making income right that is a key piece of every person's life. They learn to sort of habitual eyes and this is the same is true with weight loss or relationships, things like that. And that style video that I'm talking about for the guests listening or watching that style video basically is like here's three typing jobs that can make you, you know, $1,000 or something. And people are like, dude, are you serious? Like this could never work or whatever, right? And you get a bunch of comments that say that right? My point is not, not necessarily that's the reason you use the hood Not that that's so powerful and goes viral for so many people and gets you a lot of followers is because it sort of tosses you know a big chunk of steel right in the train tracks of their mind. And the specific thing that it does for people is it snaps them out of this reality or just all I can do for income is my nine to five job. And they have this realization of like, whoa, like there's stuff online that people are doing that is making the money, right? So some people who comment like, Oh, that would never work. Sure, fine, whatever. But a majority of people aren't really even digging that deep. They're just having this high level realization of like, oh my god, like there's okay like, Sure, maybe this is just weird and whatever. But, you're telling me there's a way to make some money online? Like that's pretty cool. Like, I've never really thought about it. And that's the words. Those are the words that every good marketer can get someone else to say. Never really thought about it like that. Right? Now the sale is over right. I've never really thought about it like that. Okay, now, there's been a huge paradigm shift and it's just all about creating paradigm shifts. People are too worried and nervous. About what their people are gonna say and that but they also just don't understand that the customer journey starts with a big paradigm shift. And that's why I think you know, the formula on tick tock is so easy because really, you go out and you find other people's paradigm shifts that they've created for people. And you just kind of look at it, investigate and say, Well, what do they do? They're like, I could probably do something similar to this, or, Oh, that's the paradigm shift. So let me make a piece of content that's a little clearer. And you can make a few of those throughout your journey like you did and get to get yourself to 26,000 followers and then sprinkle in a lot more, right because I get great videos that are about you know, remote jobs, for instance, right or leg. Six, yeah, a lot of remote jobs stuff, which I think is cool. But you've also just got stuff about like, just like overview videos and like responses to comments, I think is one of the best things people can do. So I just wanted to say I think your channel looks like your TikTok looks really healthy. You just recently had a video that went to like 500,000 views or something. They're super smart, but I really want people to get it through their head. I mean, whether it's weight loss, whether it's making money online, whether it's dog training, right, like your dog is such a big part of your life. Create a big paradigm shift, even if it seems exaggerated to work, but exaggerating is so huge, and it's the first key piece to marketing. Some people think that's all just clickbait; it's not the exact definition of clickbait. That's wrong , it's a false definition. It's, it's, it's more so paradigm shifting. And in order to get somebody off the tracks or something that they've been doing for. 

20, 30, 40 years and have been trained their whole life. You've got to, you've got to, you've got to bring the heat. You can't just bring them some diluted nonsense that's maybe more realistic, but it's just boring and it's never going to grab their attention. You don't have to, you don't have to lay things out for people from day one. They're just going to be like Dude, it doesn't make sense to me. It doesn't do in the brain what it needs to do to snap them out of it. I don't know. Am I making sense? Sorry?

Julie:  Perfect. Yeah, definitely, most definitely. So what

Matt:  when you create those videos? Are you just kind of going around? Do you do a lot of investigation on other channels? Do you look around and sort of how do you how do you figure out what videos to create and try out

Julie:  something you know not? Well, it depends on the day and what I want. I do try to look at a separate tip from people that I've been following that do that and legendary marketers and you know what they do to succeed and try to, you know, tweak that to kind of I, you know, to my thing, but um, I guess I try to you know look at other people's and see what they do, and try to bring some fresh stuff because some things I think it's kind of stale and old, you know, and they keep using it over and I don't want to use the same thing over and same material.

Matt:  Yeah, so that makes sense. It makes sense but also in what I typically tell people is in those until about, I'd say maybe until about 100,000 or so, really like when you're out 100,000 You can really, really get some traction and I think that a lot of people quit around that time or before that time. Not around that time. Most people don't make it there. But I would. If you're open to just a suggestion. I would, I would. I would push back on that just slightly and just say some of that stuff is over done. I think you're right first of all, but it's overdone for a reason. As long as it's still remotely currently getting views and going viral. It's a proof of concept on the platform and especially a proof of concept with the algorithm. So you know when I'm looking I'll look first for how many views we are getting a lot of views on these videos. And then the second thing that I'll do is look for a house . How recent are those views? Because if they're all hitting like a year ago and they all went viral or whatever, and it's kind of a similar style video. Well, I don't know. I mean, I could try it now. But what I really look for is like, are they getting lots of views currently? Because that's big, you know, that's a big sort of thing, maybe there's algorithm changes here or there. I don't actually think they've been that big with algorithm changes, but they happen. So you see you go out and you look at and sort of do investigative work. We call this you know, like marketing we call this a swipe file. Right. So most good copywriters. If you take a course online about copywriting or something, they'll have something called a swipe file, which is a big catalog of all their best articles, headlines, everything. And the way they instruct that is they basically say hey, look, here's, you know, for the last, let's say 10 years I've accumulated this big swipe file, and it should serve for you as inspiration not as a copycat but as inspiration. So that when you sit down to write a copy, you can take a look at this and get ideas and get sort of oh, that's, I can do that. And I think people here's what I think happens. Let me just spell this out as clear as I can. I think what happens is a lot of times when we start something new, we are prone to imposter syndrome. So not only is it in the online space that we feel that way, but just starting anything new, especially like business he would tend to feel and I see this every single day people feel this imposter syndrome, but it helps when you realize that skilled people very skilled and the highest paid skill people have humongous swipe files of ads and headlines and all kinds of stuff. So when you go a lot of times, in fact, there's a lot of offers that compete against us that use very similar or the same headlines as us, or very, very close. Why do they do that? Because somewhere in our swipe in their swipe file, they've got a little screen grab of our sales page and they're like well down as you guys have been doing this same headline for five years, there must be something to this right. And they piece together different things throughout it and it's like sure it's a different offer but they've used things and most people as they're sitting watching a sales video or something don't realize that but it's happening all over the place. And I think that it's part of growing your skill set. And if you do it with the intention of hey, someday I'm going to have 500,000 followers and at that 500,000 follower Mark, I'll have it all figured out to some degree and I'll make all maybe organic, just fresh, creative content. Because I will have created so much by that point and use so much inspiration that now I'm sort of in this place where I understand it better. And that's where people go from, you know, let's say Julie: park at 26,000 followers to like Calvin Hill at 1.3 million followers, right. So you used a lot of that inspiration to get himself to 200-300,000 followers and then he was like, damn, I got this figured out I can I can figure this out. Now I'm going to launch my own short video style. That's just me. And it took off anyway. Does that make sense?

Julie:  Oh, yeah. Perfect sense. Yeah, I guess I need to get to a point where I'm a little more at that threshold, where you're like, Okay, you know, like, I got this and I'm just gonna get it out. Yeah, but it's so much easier because they're on the camera all the time. And it's not, you know, some people are more private. They don't want to have everything on social media where people all over the world watch you, you know, it's different. Yeah, it's good. And bad at the same time because you don't know half the other people are more than happy that other people have other side worlds.

Matt:  Yeah, makes sense. I understand that very, very well. Yeah. And also, yeah, I feel like you know, no Matt:er where, or what stage of followers or whatever, like, I also feel like people just, you know, need permission to just be okay with where they're at in that journey. You know, Calvin, for instance, had years of content production and music production experience before he got on TikTok. So it was like, Dude, I have all the cameras I have all the lighting like I could set up from day one and just go you know, most people are like, Dude, I got an iPhone for sure I could shoot video on this thing. Yeah. Right. Right. That's me. Like that's super relatable, you know, like, I think I think a lot that's a majority of people. To hear that is refreshing, right? Sometimes, if we brought on Calvin Hill every single day here and just be like, dude, like, you're playing a different world than all of us. Others you know, normal humans. You're an alien. Right? It's amazing. It's important to hear what you just said there.

Julie:  I think it's like, I wanted to go online but I get so nervous even though doing this thing is a little unnerving. But yeah, because you're putting yourself out there and then you have to answer questions. I was so nervous. I just was like, Okay, I gotta go by. Like, that's it. I can't do this. You know, I have to get the courage to, you know, get warmed up on that.

Matt: Sure, but all the comments coming in are like, I can totally relate to this. And I think it's very true. But you know, the other thing that's really cool though, is you know, going live you'll sell more than you've ever sold. In your history as affiliate marketer especially if you get comfortable with it, but I just wanted to like whatever you are. It won't Matter to me. But I just want to say that basically, I just get the vibe I get from you that like you're kind of not a bullshitter and like, you're a pretty straight shooter and I just think that a lot of times online, people really appreciate that. Like people really appreciate sort of going online like like scrolling through and just getting somebody who's just like refreshingly honest, and it's just sort of like, hey, this person feels like somebody I would go out and get beers with like, this seems like a normal person, because you go on some of these lives on tick tock, and there's some crazy people out there like, there's some wild stuff going down, you know, and it's just like, Man, how on earth like, What is this place? And so, you know, I feel like number one I haven't got really, I know that you're talking about this nervous vibe or this kind of like anxious vibe, but I don't think I've got that and I would guess if we pull it the comments like I don't really think people are feeling that from you. Like, I don't know if that's created in your head or whatever. I don't feel that at all. I just wanted to say that like, I just feel like it feels pretty now. I don't know, like weirdly natural at least from what I'm experiencing.

Julie: Well, that's good. But yeah,

Matt: Yeah, I'm not making it up. Like I don't know. I wouldn't tell everybody that but yeah, I would say, you know, we were watching going live is one of the best ways to sort of take for instance, you got 26,000 followers, and some of those people just followed you on a whim because you made this one video about being a millionaire and you got 500,000 views. That's the reality, right? When they're scrolling through, and they're like, hey, this person made this one video. I've never seen that weird, millionaire video. That's kind of funny. And now she's online, like the degree to which you know, let's say 15,000 of those 26,000 followers are totally cold. Like they only watched that one video and they hit follow, right? For whatever reason. Maybe it was by accident. Maybe it is. Maybe they were just like this is cool, whatever. But those people are sitting in this cold category. And, over time, they're going to warm up but you've got to, you got to do certain things to warm that audience up. And when you start to do that, you'll find that your conversion rate, your click through rate, and then your conversion rates start to skyrocket. And it really takes this sort of L you know, this hockey stick curve kind of growth, because you're sitting on all these followers and suddenly now you're putting the work into really massage them and respond to comments, but also go live and sort of do some email marketing and now they're seeing you all over the place. And now you go from maybe a 1% click rate to like five to 10 and then you go from like a one to 2% conversion to like a three to 5% conversion. And suddenly those numbers start to really compound on each other. So anyway, I just wanted to encourage you with that because, you know, a lot of times, people don't realize the goldmine they're sitting on for instance, this guy Joshua just went platinum with us this last year. He said basically, he was sitting on about 150,000 followers on a huge email list. He built that email list from all this TikTok and he just said, You know what, I think I might be sitting on a goldmine started reengaging with really personal emails, just funny, witty emails, and lengthy emails about his journey online and all this stuff and his his income exploded. And he was like, I couldn't believe that I was sitting on this huge Goldmine this whole time. So anyway, just food, food for thought. I want to encourage you, okay, most people find it really hard to get 1000 followers. So you got 26,000. That's incredible. And then the second piece is don't underestimate the goldmine you're sitting on. Because, yes, you've made money, made sales, but it's only really like the pressure art. You know what I mean? It's only the very tip of the iceberg of what's possible. Especially even just from those followers.

Julie:  Yeah, I mean, you know, so there are days you know, there are good days and bad days and honestly, there were times when I did I feel like I can't do this anymore. I don't want to do it, but then I just kind of push myself and I feel like I'm in it also. I need to kind of tweak my marketing. You know, like okay, I got the followers now, and like you're suggesting I should do more live or things like that to get to the next level. And we always had to go to the next level in order to push ourselves. I think that's what we need, you know, and that's probably what I need to do. setting myself up. Got to do it, you know,

Matt: I like that. No, that that is so perfect. It's so perfect. And what was that? You know, ironically. Let's do this. I think this is a very great way to make this your first video. Let me see if I can make sure. Oh my god. Do you remember that? Do you remember your very first video on Tik ok? While we're sitting here talking about basically going through, you know, their thing. Isn't this like the most appropriate thing ever? To see how to defy it. Oh, it's great. It's great. I think this is muted.

Matt:  All that it's saying is start putting some pressure on. Get out of your comfort zone. Start getting comfortable out of your comfort zone. If you stay in your comfort zone. That's why you will fail.

Julie:  And that's where I was talking to myself. Yeah, I was posting about that kind of thing.

Matt:  Of course you were, it's real.

Julie:  I mean, yeah. Be comfortable.

Matt:  It's real. Start putting a little pressure on. Yeah, I mean, well, I don't know. I mean, you can say it's embarrassing. All day, but I'm kind of like shoot like, that's actually a cool raw inside look into, like, you know, the day one journey. And here's my first freakin video and the video is basically you psyching yourself up which I find pretty cool. Like, there's just a lot of people in the world who aren't willing to do that, Julie, that's so funny. There's a lot of people in the world who just aren't willing to do that. And, you know, like to try something like that right? And to be like, Man there might just be like people who think that I'm crazy. Like I might have lost my mind. But you know, you're on your own journey. It's cool and ironic that you know you're having these moments throughout your journey. Of like, I got to go to the next level and your whole entire journey was basically starting with that mantra that energy.

Julie: So that's where my next thing is, and I feel like I'm at that threshold. So like, you have a couple months this year that has been a little challenging for me, because a friend of mine, a close friend, passed away like a month ago. So yeah, a lot of different things have been happening. And then I think I think I got COVID I don’t know if you could get it twice but I had bronchitis. I couldn't speak and just kept coughing. So I'm just getting over that. So here we are in a zone, you know, or have it is gone. So, yeah, I feel like now this is where I need to dig in and just kind of go to the next challenging level two, my journey, you know, totally,

Matt:  Totally. And I feel like that whole thing for you like every time that you were saying, oh that's so embarrassing. I was thinking I was just thinking I would, for me at least I would replace that word with inspiring. I felt like it was very raw. Like that's super inspiring to me. And I also just you know why that is because humans are drawn, I think at their core to somebody who's like really trying something that's uncomfortable for them. There's something really honestly vulnerable about that. And I know vulnerability is kind of a buzzword in our culture, whatever but there's something really vulnerable about that. And I think everybody here listening and watching would agree with that, that like that is that is the rawest form because with most people who are like extroverted, for instance, or who really really like like the limelight, I'm mostly just like, Dude, I just I don't find you that inspiring. For instance, Mr. Beast, the most popular YouTuber in history. look him up, Mr. Beast. He's the probably most viewed YouTube viewer in history. And he's this young 22 year old kid and I'm like, Dude, your stuff's cool. I don't find him inspiring. Maybe his work ethic or something, but I don't like to me it feels like he's like not being super real or something. Something about like he's doing a bit and it's cool. Fine, like he does a great job but I don't know something about you and your story. It just feels different. And yeah, I think you shouldn't underrate that as like an embarrassing start. I would say it's and it's to me it's inspiring like, damn, yeah, you're right. Like you got to put a little pressure on yourself. You got to like, what's the next level? How am I going to level up next time? Like, what am I going to do? So it's cool that you're now coming on this show and you're feeling like you're at a threshold. That's really cool.

Julie:  Yeah, I think um, my other thing is, you know, to get through that is like you know, do the storytelling thing. I think I'm not good at my storytelling. Like, if I want to do it, I'm gonna just gush it out. So I have to, I know you have to, like give them piece by piece, you know, and just kind of like lure them in a little bit. Kind of stuff. So yeah.

Matt:  No, and that's a learned skill, right? I’m not here to really promote somebody else's course or anything but like, for instance, that's not like a natural thing. That's why people like Neil Gaiman, who is like an award winning author, I think, yeah. He's an author. He's and he's taught an entire class on storytelling, like writing like you take massive classes on storytelling. And it's just something that's learned over time. So, you know, you might say, I'm not good at storytelling or whatever. But you know, you should put the word after that. I'm not good at it. It's always a good way to sort of couch that in like, it's like an internal subconscious reminder to your brain, like, hey, you know what, like, we're gonna figure this out. We just haven't figured it out yet. And that's a powerful way to look at life. It's an empowering way to look at life because, you know, people walk around and say, I can't I can't, I can't, I can't. I can't, I'm not good. I'm not good. I'm not good. But using the word yet, is such a powerful three letter word that retrains your brain to be like, we're gonna figure this out. Like, we haven't done it yet, but we're gonna figure this out. For sure. And helps you push through problems and yeah, that's definitely Yeah. Totally. Christmas day. We're in April. What's the plan? What What? What are you excited about? What's what's new on the horizon? You know, what's your daily operation? You know, what are you doing for a daily marketing routine? Yeah, what's new, I mean, give people a little inspiration to leave the show.

Julie: So yeah, so definitely. I do go on TikTok just to find some motivation. He says to and before I will literally drown myself in tucked up because I was like, I would need to find the perfect video. But now I, you know, I'm there for maybe 1520 minutes, and trying to figure out then I write down what I need to write, do you know, on that particular piece, and then do take care of that, but I do like the fact that somebody did say like, do some batch work where you're constantly, you know, you for a short, you know, short period of time, kind of make several videos, and then just put it in, you know, saving in your draft. And I had several videos in my draft and so when I was sick, actually, it kind of helped with that, you know, process because they were old and just like, Okay, I'm just gonna hit the post kind of thing. So that is I think that's very beneficial and that helps a lot, so don't spend too much time and wasting time. On tick tock. I know it can suck you in because I've been there. But yeah, go in and get out. Make your you know, do your work and fun but

Matt:  Yeah, what we'll just do all of that work online, like, sorry, on your computer, because

Julie:, it's alright. To get copies and stuff. Yeah.

Matt: Yeah. Yeah. Well, cool. Yeah. I think I started doing my investigative TikTok work on my computer because there's no scrolling and it doesn't. It's not even remotely close to as addicting if you're just like doing it in a Google Chrome browser. It's so much easier. Well, and then, you know, the other powerful thing that I do is I'll go to like, well here like, I'll go to here. Let me show you this real quick. Here's basically my strategy on this is, you know about Sort For TikTok?

Julie:  I think you mentioned a guy one to one or two times.

Matt: Yeah. So there's this app on Google Chrome called sort for tick tock and it will sort all the videos by most watched the least watched. So you don't have to do any scrolling. You don't have to do any of that. You are just in Google Chrome and here let me start it. Okay, so you can see now it's spinning, and all it's going to do is sort this guy's dog training videos, but most watched to least watched. And it takes about 10 seconds or less. And so now you've got like these videos that you know, by definition, these are the most watched on a channel with 1.2 million followers. There's probably videos here that we can mimic or do something similar, right? So I don't know. And so you can do this in any niche. But what I typically do then Julia is, is I click on them, and I copy the address and I just put it into, um put it into a, like I put it in sheet, and I create this spreadsheet. I have a row that just says like, did I create this, and I'll put an X if I've already sort of created that one. Also sometimes I'll put the amount of views next to it, and then I'll sort it. So I have all of these channels, you get hundreds of videos in a Matt:er of like a day or two. And, and, you know, then I sorted by the millions of views or how many views and then I've got a cross bunch of different channels, these different videos, and the top ones are obviously the ones that are probably most likely to go viral. And I start to just look like how could I change this up? Could I make something similar, but you can batch all that work and you never really open the TikTok app once it's way more focused work. And then you've got this massive swipe file of videos and what you'll do is you'll start to see trends if you click on one, and then you'll watch it. Oh, that's interesting. And click on another and pretty soon that formula that people are using for virality really starts your brain starts to be like okay, I get it and it's not that hard for your brain to start sort of mimicking not as much the the content I think the contents important but also the flow the pace, the speed, all of that stuff. So anyway, just a tip. I think that using Sort For TikTok going into a spreadsheet and creating that spreadsheet is huge. A very, very powerful strategy for figuring out how to find viral content, how to get inspiration from different ones. And a lot of times I'll end up finding videos that are pretty much the same but people have done different stuff and it helps me get like oh my gosh, like that'd be cool if I actually changed it like this or change it like that or you know, whatever, and use the that type of thing. To grow your channel and in between that tell your story. Tell me about your journey. Explain why you're different. Explain what you're trying to accomplish, right. Use those kinds of viral videos, maybe a couple times a week, and then fill in with a lot more meaningful content to warm up your audience in the meantime. Okay. That makes sense.

Julie: Yes. It's been so helpful. Thank you so much.

Matt:  Of course, you're killing it. You're killing it. You're at 26,000 followers. Like if you can do that once on social media you can do it a bunch of times. The other thing is to start looking into reposting your content, right Facebook business page to all of these different short form content, you'll sort of multiply your efforts and that doesn't take super long either once you start to figure that out, but hey, look, you're on an incredible journey and you've already got a hot start. So just keep rockin and I think you know, things can really take off from here. Excited for you.

Julie:  Thank you. Appreciate it.

Matt:  Yeah, thanks for coming on to I think everybody has been like just I love this. This is so good. 

Julie:  I hope people get something out of it because you know, just to share that we are normal people. We're all you know, doing the same thing trying to make some money online and at the same time live our life and go through the woods or whatever it may be. 

Matt:  Cool. Well, thanks for coming on. Hey, keep us updated. I'd love to get an email from you in a couple months.

Julie:  Most definitely thank you

Matt:  awesome to see it's really our guys you can follow Julie on  TikTok @entrepreneurjulie very simple. TikTok handle the follow go give her a follow and give her some encouragement say Hey, I found you on Wake Up Legendary and you know, I heard about you and just wanted to give you a little shout out and say hi and you know, give her a little word of encouragement because someday it's going to be you on this show. And she's going to come back and she's a hi remember James I remember Samantha remember Vanessa and and she's gonna be like, dang, you know, I'm gonna go follow them back some love. So it's all sort of, we call it business karma. But you know, really it's just to encourage people and to say thanks for giving us value and yeah, so that is all we got for this. Monday, April 4. I'll be back here tomorrow and Wednesday. And Dave will return with us on Thursday, Friday, after his Yeah, after he's back. And yeah, we'll see. you're back here tomorrow at 10am Eastern peace.

How To Grow Your TikTok Account To 29k Followers For Affiliate Marketers

Below is the transcription for this episode:

 

 

Dave: Now we've had contractors, my friends, we've had attorneys, we've had doctors, we've had cashiers, we've had stay at home moms and dads. And this morning, we had the pleasure of meeting a machinist who has grown his business Tik Tok profile, I believe to 29,000 followers. I mean, I'm starting to really believe that it doesn't matter where you come from or what skills you had before you got here, you can do this if you really apply yourself. Let's hear how Eric did it. Welcome to the show, brother. Thanks, brother. How are you man?

Eric: I'm doing very well. How are you? 

Dave: I'm good. I'm good. And I'm interested to hear about your story and what brought you from knowing the world in the trade of machining. Now online marketing seems like quite the opposite end of the spectrum there.

Eric: Absolutely. Well, through various moves and I mean, literal moves. My wife and I have put ourselves in a position where we're pretty much debt free. And we've been able to keep her as a stay at home mom. Last year we moved to Sioux Sainte Marie. Here we are about seven hours away from where we lived. And I got a job in a machine shop and was not afraid to say at 26 bucks an hour, which is not phenomenal. But when we moved here, it took care of our household needs. And in that year with the not to suppose that 5.7% that people are talking about but with the way inflation has truthfully gone with the price of gas, almost doubling groceries, everything that didn't cut it, so I had to look for something online to make ends meet. And that's where we're at right now.

Dave: You know, it's funny when I first started being a basically an eighth grade dropout, but I officially didn't make it to ninth my vocabulary was rather small and I thought that making the ends meet was you're so poor, you had to go to the grocery store and you can only afford to buy the ends of the meat. You couldn't get in the middle of man Dave , it's embarrassing. But so, um, you know, what have you discovered? Have you discovered that this is something that you want to continue to do? Part time full time as a phase to get through this situation that we're in right now. Talk to us. About what's different now and how do you see things moving forward? Well,

Eric: I'm gonna go way back in history and be extremely brief here. But I remember geez, I would say 25 years ago, I was in the like, I was involved with Amway. I've always been looking for something to do at home but never really been successful with it. Until I found it legendary , but I've always had that passion to be a stay at home dad and finally, it's coming about now with four kids, three of them still at home. I'm not there yet. But that's still so this is not a phase or anything like that. This is something where it's like alright, I'd love to go through the kitchen, grab my coffee on the way down to the office. That's my commute. And, you know, do about two to three hours of work and then have the rest of the day to spend with my family.

Dave: It's my commute right here and I'm blessed enough and lucky enough right here to have my wonderful wife. Bring a cup of coffee.

Eric: Right now my wife has taken her mom out grocery shopping so she's not home.

Dave:That's very sweet of her. It is a beautiful thing, you know, to be able to stare at your wife all day long. I just, you know I mean, I mean I just love it. I love it. I love this. I love this line of work. You know what I mean? You're probably annoying to her quite often. I mean, chasing around the house. She's probably wishing that I did have it as something different. So awesome, man. So how did you get it, you know? How are you doing so well on Tik Tok that looks like you've kind of planted your flag there. At least you're focusing there. Or you have been focusing there. Or I don't know how to tell the story. I mean, did you have a video that went viral? Or tell us how the journeys have been since you put the rubber to the road?

Eric: Here's the thing and to be honest with you, I don't know how, like one of my videos, hit 1.3. It might even be at 1.4 million views right now. And you can ask why my wife drove her nuts for about four or five days because I kept getting comment after comment after comment. And I'd be spending time just trying to respond to all those comments because people were asking me how to do it. But if you look at that video, I mean, I've tried trending sounds, I've tried trending effects, you name it, but that video was me standing in front of a 12 foot snowbank. I gave a 10 second little speech and I said if you want to know how to ask me how I comment, it went nuts. And I find that those videos are just a quick little blurb, nothing trending. I might use a trending sound here and there. Nothing trending but the ones where it's just me speaking, telling people about what I do and how they can do the same thing online. Those are the ones that are working.

Dave: Yeah. And have you tried to recreate sort of that same video and then not worked because there I the reason why I'm asking is because I feel like people are always looking for an exact you know, if I do this exactly. It's gonna work and it doesn't now, there's something wrong with me, or it's not going to work for me or I knew it so I just wonder if you could, you know, have you done Have you tried to recreate it? It didn't work? What do you know? What can you tell us about that? 

Eric: A week and a half, two weeks later, and I only got 10,000 views on it. Right? And so it's I think it's the most important thing that I find. And it's the same as with you, what you teach in the 15 Day Challenge and then the other programs that you go through we go through it's just relate to people's pain relate to people story. Yeah, and that's that's what I try and do that that's and I'm sure you know this.  So that's the majority of my videos relating to 40 plus, that have absolutely nothing ready for retirement and they need to do something. So and then that's it. That's, I don't know what else to say on that one.

Dave: It's well put because you've got a message. You've got to go in . I think it's really important to take away from this conversation this morning that you really do have a message and it's to a specific audience. And if it relates to your life, you're able to tie it back to your life and that's what I've been able to do over the last decade in this industry. It was never really any. It was never really any formal marketing skills that that I can point back to and say it was that skill of running paid ads, or or it's never been that for me. It's always been exactly what you just outlined that it's made me successful that I have a message. It's for a specific audience and it ties back to my story. So I can really pull passion. I can pull authenticity and I can speak from experience. I am talking to people who don't like their job, don't have enough money, and don't have enough time with their family. Too much pain too much, you know, in all the pains of sitting in traffic and all those things that we all are familiar with. And and and I've not deviated from that in over 10 years. I've never come out with fitness training or with another message, you know, in and that's good news for all of you. Because the message has always been the same. It'll make money out like if that's the niche that you decide to go into the business, online marketing makes money online, the message has never been this different. It's never been different through recessions, crazy economies. I mean, you just take little tidbits like I've done recently. Maybe you guys have heard me say hey, do you want to never ensure that you're never deemed non essential? Do you want to take control over your future and not put it in a boss or a President's hands? So I'm taking from a current event and I'm putting I'm putting pressure on the lack of money and the lack of time and the lack of just, you know, the pain of getting up and leaving family and not coming home until late never changed and I just want to want to want to point that out because what you're doing really is quote the secret, you know, not focusing on trying to copy people and then get mad that you don't get that that same result or whatever. But you have a message for an audience and it's tied to your story. Absolutely. And it's reaching people right? It resonates with people because you're not talking about mansions and Ferraris. You're not talking about things that people can't relate to sure they want but they can't relate to that. You're talking about things they can understand the pain of inflation, the pain of trying to really decide, do you want to buy groceries or do you want to put gas in your tank?

Eric: That's exactly that's actually one of the was one of my posts. You know, I said I'm not talking about Ferraris, Lamborghinis, mansions, yachts , I'm talking about having a full fridge and pantry, not worrying about putting gas in the car. And I related that to a couple of weeks ago, we went down south to visit one of my daughters for her birthday. That was an eight hour trip. And I relayed that to the fact that I didn't worry about the tank of gas that I put in the car for that trip. Yeah, right. Yeah. A tank of gas for a little four cylinder nowadays is 100 bucks, dude.

Dave: That's crazy. I was saying that is crazy because I mean my car which is an eight cylinder and has got a big gas tank is what used to be $100. So yeah, it's like people just keep getting pummeled with what happened with the illness. With what happened now with inflation, with what's happening with war, with what's happening with all these things, people feel like they're not understood. People feel like they're being left behind. People feel like nobody cares about them. So when you come along, here's the other thing. I think, if we go deeper into the psychology of like a human and how they respond to people marketing, a human wants to be understood. That's it. Damn sure. Don't feel like their boss understands them because the boss didn't get back about them. The boss just says I don't care about your family. Beyond Time. You know if you're not a buyer your ass and I'll find somebody else to come in and replace you. I don't understand you. And I don't care about you for cheaper. Yeah. The world they don't feel like the world or or politicians or anybody else understands them. Now. You know, they're probably feeling misunderstood by friends and family and they've not even started their business yet. They're in for it right there. It's a real treat. But they're feeling misunderstood and they're feeling unseen in their feeling like nobody gets the pain and the pressure that they feel if you're looking at a frickin Tik Tok video. And they feel like this guy understands me. Yep, under not talk about shit that I can't relate to Lambos and all this bullshit but he understands me talking about traffic. He's talking about inflation. And he's talking about the idea of not having to choose between groceries and filling my pantry. Yeah, and that resonates with people, man, that's the message. That's the message. You know? Good for you, man. If you know, what you're doing is you're also being real and authentic. And I think this is what I can get on board with by being authentic. And I think we'll get a little confused about this. All you gotta do is be authentic and be yourself in your videos. Well, fuck. I know a lot of people who are train wrecks so you might not want to be like your life is your emotionally volatile or maybe you shouldn't just we don't want to go on and just spill our problems and just be just right. We want to be careful. Yeah, we have to make it about other people. And we have to be the leader that at least seems like you know where you're going. Because if you don't have that confidence and you're not, you know you're not. You don't seem like you know where you're going then people are not going to, they're not going to follow, but I really think that the authenticity of your talking about your life. Yeah. In telling your story of the retirement piece is something that I just I think I hope is that a lot of us can learn from that this morning. What is coming up for you right now and what else is on your head and heart for us to know and learn from you this morning?

Eric: Well, one of the things and actually I was just scripting out a Tik Tok message and this was going to be a bit of a longer one. Because one of the things that I've noticed about a lot of the posts that are coming out on Tik Tok is they're talking about making money online and people think that you have to focus on the make money online niche. Well, I'm helping a guy right now in Manitoba, set up a funnel. Like he's going through the 15 day builds a business builder challenge and he's setting up a funnel in the automotive industry. He has absolutely no passion in showing others how to make money online. And I think you know, there's so much focus not not only in the legendary community but I mean throughout the entire niche on your very why this program and we'll teach you how to sell this program. I'm helping this guy in as I said in Manitoba, set up a funnel with I don't know if you know, like I'm a car buff. I don't know if you've seen my profile picture. It's my trans-am. And I'm helping him set up a funnel with Summit Racing. It's an online aftermarket parts company. I'm setting one up myself because that's going to be one of my income streams in Africa. Now this fellow lives in Nigeria he didn't have access to legendary in Nigeria, but I helped him set up a funnel in the housing industry. It doesn't have to be the make money online niche and that's one of the things that I think people are getting away from. Why did I choose this niche? Because I love seeing people get their first bonus check. I love seeing people reach their first milestone that to me is exciting. That is like I got so overjoyed with that one when a fellow in Africa created the funnel. I asked him for the link and I went through and I tested it out with him. It worked. He was so overjoyed. Now he's on Tik Tok going through and figuring out how he can start marketing what he's passionate about.

Dave: I mean, you're I couldn't agree with you more. I mean, I think a lot of people get into the make money online niche in this community specifically and even decided to promote legendary because they see other people doing it and it's it's it's it's monkey see monkey do and that's not particularly a bad thing at the beginning. Right because we can see we can watch like, like a baby does watch somebody. Oh, they're walking, that's what I did. I was a baby when I first came into this industry and I literally just watched what other people were doing like many of us do and went through a few courses and here I am. But you're right. There's a lot of different niches there's a lot of different. We don't force anybody to buy our courses or products if they want to be an affiliate and if they buy our courses or products, they're not forced to be an affiliate. I mean, that's a personal choice that everybody makes. And, and, and what I find is that oftentimes people start in this niche, and then they branch out or they may kind of decide, you know, like, I really do have a lot of knowledge in this particular niche over here. And so I'm going to take these skills that I've been learning and now I see how I can apply it to my existing knowledge or my existing business. You know, everybody's journeys are a little bit different but you make a great point. I have a friend that was calling me the other night and I usually don't take personal, you know, console calls from friends. I just unless they really cornered me, you know what I mean? But like, we're at a party or something, and they've just got me cornered but yeah, they have a landscaping business and I was talking to him about that. There's so many different ways that you can use both you know, this the sales funnels. in these in these in these platforms. Not even mentioning the business models of selling information, but as you mentioned, the business model of selling cars, the business model of selling any you know in the here's the other thing that we forget in the information from any one of those industries can be extracted and sold. And that's what I was trying to tell my landscaping friends the other night, I said you may think right now that you want to generate leads for your landscaping business, but when you start to see that you can package the information that you have that special and unique and then sell it to people or sell it to other landscapers or whatever. Yep, that becomes really fun too because all of a sudden your fingernails go from black.

Eric: So true. So very true.

Dave: And you know, for me that was in construction and in what do you think I would have rather gone in swinging the hammer, or I would have rather created a course for contractors on how to get more leads. Using platforms like Tik Tok using platforms like I mean everything and you guys might be saying Oh, good for you, Dave. But every single one of you has that same knowledge to go into say, Hey mister for whatever I can help you get more leads. You don't know anything more than I do.

Eric: That's exactly it. I think one person I remember way back when my wife and I were when our kids were still little. We would go out rollerblading a lot. And one person said why are you rollerblading? It's not a very effective exercise and they said it's the most effective exercise for us and they said why? And I said because we love doing it. If you don't love going to the gym, you're not going to go to the gym, you're going to get a you know you're going to get huge but if you love going to rollerblading if you love walking one person, loved Skip rope, and he he freakin danced with the rope. It was his passion. He didn't have a $55,000 home gym he had a $7 Skip rope and it doesn't matter what nice you're passionate about. That's the one that you'll be successful and because of that passion, and that's what I find.

Dave: Yeah. Yeah, I agree. I agree. I mean, there's been an argument for many years between some people about do you really need to be passionate about it to do it like because there's a lot of people and marketers who say turning your passion into profits, you know, and it's just such a kind of a headline that's buzzy and stuff like that. And then, you know, can you really make money in that niche or not? But, you know, the truth is, I believe I can get behind your statement. And here's why. Whereas I believe that before I was like, Who out? Should I really ever say that anymore? Because I mean, some niches are just really stupid to go in. Because there's no money to be negative there. You know what I mean? Like, that's my point. That's what I'm trying to say here. You know what I mean? Like if you want to pick up dog shit, I mean, you better be thinking about scalability, because if you're going to pick it up one pile at a time, you know, it's not good, hard to charge a high ticket for that. It's like well, this is a pile this is going to be $1,000 I'm sorry, to pilot really high and really deep brother. So I, you know, I think that I can get behind the statement. If I say you can literally down there take any passion that you have. If you combine it with timeless, true marketing principles like we what we teach here and if you do, you'll find out very quickly, whether that's a profitable niche or niche or not, you know, I mean, whether you can, you know, because I really do think and even as I was talking to my friends with a landscaping business, I really do think that not only a lot of the platforms and strategies apply, but also the business strategies of selling something higher ticket, the the road, the path to freedom for a small business is to have something that's a significant ticket, because otherwise you literally have to have hundreds or 1000s of customers per month. New customers have fresh blood and that's hard. It's easier for a small business to have less customers but to have higher prices, it can provide better service, it can take their time, and it just doesn't take as much to be able to get to 10000 a month which is pretty minimum for what most people need. To survive and in these days anyways. So you take a you take, you take a landscaper you take up a plumber, you put them through our 15 Day Challenge, they start to see oh wow. Here's how I can generate leads. Wow, maybe I should be collecting email addresses right? So I get to contact people when I'm low on work and I can send an email to my list of 500 people who have done work for and I can say I'm running at a 20% up, you know special or, Hey, you want to replace that sewer line or whatever I can drum up business I can communicate with people. And then so on and so forth. But it's amazing, really what you can do with this knowledge, Eric:, I think that's what we're both trying to say.

Eric: Absolutely. Absolutely. I mean, I just had an epiphany right now like, what my industry outside of the Affiliate marketing is machining. And I just thought to myself, you said you know, sell the knowledge and I'm thinking to myself, I've got 25 years of knowledge right. Am I building a course there? You know?

Dave: Yeah. Or or, you know, just just simply sometimes. You know? Yeah, I mean, you could either go into that niche. I mean, there's so many things you can do. There's so many things you can do. You know. It doesn't have to be complicated. You know, it doesn't have to be complicated. I mean, I know that we're all stuck on sales funnels and everything. But the fact is, you can actually build a business nowadays without using a sales funnel. I mean, just using the platforms the reason why we why I still use sales funnels is because I like to collect email addresses and I like to follow up via email because I found in the past that when I don't get an email address, I don't have any other way of contacting somebody if they've visited my site. So literally every day at the end of the day I was left with zero when I wasn't collecting email addresses. And when I started to collect email addresses, I still wasn't making sales, but I at least had a way to follow up and potentially make a future sale. And that proved to be very, very, very true. But you know with some of these other industries, you know, that we're talking about just coming in and going through this information and understanding how to correctly use these, these these social media platforms. You know, my friend that I was talking about a second ago and many other people, you know, really just default to posting something on Facebook or god forbid, going live on Facebook and, you know, Facebook right now, just giving a little bit more exposure organically, but I mean, they've been the shittiest organic platform to post on forever. If you weren't poaching people out of Facebook groups like people do in our Facebook group all day long. Then you weren't really in any money on Facebook. Unless you're running ads because they completely cut down the organic reach on Facebook unless you are working from your personal profile, which oh, by the way, it was against their terms and conditions. So you are packed, you know. And so I said, Hey, you know, I mean for somebody who has an offline business in your hunting right now. You need to go from hunted to hunter or you need to go from Hunter to hunted. And one way to do that is you build a big audience on a platform like Tik Tok or something and you have people all over the world all over the country who love your work. And once your work is so bad, they'll come to you. They'll pay you to come to them. They'll pay consults for your knowledge, there's so much that you can do. Right now you're fishing in a very small pool of friends and family who are not very proven to support your business. I can tell you Oh, yeah. All about that, right. But you're fishing in a small pool of friends and family and you need to get out there into a larger audience. Well, but Dave, these people on Tik Tok are not in my local community. How am I going to install grass in their yard or whatever and it's like listening to what I just said. There's so many more opportunities to sell courses to sell consulting and coaching to be flown out to be hands on for a much higher price than what you were charging before. Because now you've manufactured your celebrity. You've manufactured your celebrity. You've said I'm not going to wait for a break. I'm going to create my break by creating content and growing an audience now I went from a nobody local nobody to nationwide celebrity almost on Tik Tok. If you don't think that that's going to bring in so many more financial opportunities in 2022 You're insane. So I told them even if you're not going to do that and not going to go all in you should at least start filming in order to get good at creating media to post on Tik Tok. Because you may not be willing to do it now. But when you're asked to still grow your business in six months, you're probably going to surrender to it because guess what? This form of marketing ain't going anywhere. We're not going back to passing out business cards to people.

Eric: Tik Tok is the new business card. I agree. Yeah. Good. As we said, look at some of the videos that are out there. And I'm not talking about the fluff in the junk. I'm talking about genuine people. One of the fellows that I follow Chris I don't ask me to pronounce his last name, Yeah He makes a video and he's frickin within one video handing out essentially 500,000 business cards.

Dave: Exactly. Let me show it. Let me show you them. Okay, I had it. I had it out because I've been using it a couple times. I realized I had it. I was like, Look at this gem. You know, let's pro business cards. Back in 2008 -2009 I was collecting business cards. I was like, oh, let's exchange business cards. You know, and Amway days I know. Not a single sale. Not a single sale. There's 1000 business cards here. Not a single sale from it. And you're right. Chris, yourself. Me. We're handing out business cards every day. As a matter of fact, something that's really hilarious is what I often have when I'm actually being a regular human being and out socializing. People are like, you know, do you have a business card? I've heard of your business guy. You know what I mean? Like, I'm like, No, I'm I don't have a yeah, getting business card. Business cards have never done anything good for me, you know? But if you want to get on my email list, I'll happily take your email right and I'll blast you with the other 100,000 people that I'm blasting at the same time, you know, my own personal email that you'll think I wrote directly for me to you, right? Yeah, absolutely.

Eric: Absolutely. That's, you know what, that's, that's the way it is. Nowadays. Yeah.

Dave: And even restaurants should be doing that. It'd be like walking into a restaurant all the time. And they're not taking either my phone number or my email. They've been forced to know because a lot of these automated systems like toast and stuff that they sign send out the Swiper thing and it's kind of like a merchant account system and accounting system for restaurants. Well, you know, a lot of restaurants are benefiting from those kinds of things, you know, because those systems are now building those kinds of communication marketing tools into them to where you know, whether the business actually uses it or not, is a different thing. But yeah, the world is his as a family man and a father Eric:, do you also have a desire to want to be a he did this last 2020 2021 wake you up not just from a financial perspective. But also from a safety perspective, like wanting to be home with family and have the ability to be flexible to where you don't have to go out? And particularly be in harm's way, if you will? What did you take away from that and how did that influence or was that not really as much of an influencer?

Eric:  never really put that into perspective. Never really thought about that. You're gonna laugh at this before the pandemic I was still machining. I got laid off from my job before the pandemic actually hit. I was working part time in a pizza shop, a local pizza shop and there he did delivery but it was a rural setting. The little town had maybe 1000 people, maybe 1500 people in it, but we delivered within a 25 minute radius of the pizza shop. So I was let go from the machine shop and the boss looked at me and said, Well, you know what? The pizza shop needs some renovations done. And I need some help with the prep work. And I started off working there earning five bucks an hour plus delivery fee and tips. Well, because of the fact that I fixed his dough machine. I fixed his ovens. His water heater went down. I fixed that and I renovated the front dining room. I I did all this work for him. I would do the prep work for him. He upped my pay to 20 bucks an hour so he paid me for my skills and knowledge plus the delivery fee plus the tips. Well I frickin 35 hours a week I doubled my pay in the machine shop while working at the pizza shop. Throughout the pandemic. He got busier, my income went higher. 

Dave: So it's like and that is a testament to skill sets. Isn't it? Eric:? It's a testament to skill sets. Absolutely.

Eric: I was able to diagnose things and figure things out and take it apart and put it together. His dough machine would have cost him about three $4,000 to fix because the guy would have had to come two hours from Toronto up charging him time. diagnose it, go back, get the part, come back up, fix it and then go back. I went in, and I charged him 250 bucks. He gave me an extra 100 Because I did it for him. Yeah. And I did it that day. So all these things and and I've always said, Well, no matter what's going on around you, no matter what's going on in the world, though the global economy can be tanking. You could see doom and gloom all around you, but you can still create your economy. I'm gonna say that again. Your people can still create their own where there we are their own economy. When the whole world was talking doom and gloom, my income doubled because I opened my eyes and I wasn't doing anything regarding make making money online and affiliate marketing then, but I opened my eyes and I saw a need and I filled that need

Dave: I wonder how that applies in online marketing too because there's a lot of needs and a lot of opportunity all around all the time. And I actually think here's my opinion, once you have the glasses that you know you have the lenses in which you see the world through opportunity instead of through lack and in doom and gloom and so forth. It's actually difficult to hold yourself back and not say yes to everything. I have that problem or that challenge on a regular basis. And you know, some might think and I want to be real clear and loud. Some might think that I have more opportunity today than I did back when I first got started. But I'm a little bit more insulated right now, meaning that everybody either doesn't or can't get to me meaning I mean, anybody could message me on social platforms but but believe it or not, I don't get a ton of messages because I think people might think that I'm too far away don't answer my messages. I don't know why. But I know when I first got it I still did get one or two opportunities each week. You know, I had a guy hit me up. I've got several people with wisdom, opportunity, another guy that just hit me up yesterday with a consulting thing, and he paid me for consulting back a couple of years ago. $50,000 or something and it's pretty pretty. I didn't have to do much, you know, I just had to share knowledge and stuff and I said no to that. I don't know what you know, there was no number the other day that could have been less, could have been a lot more. Here's my point is that, that nowadays I have one or two things that come across my desk each week that I consider when I first got started everything was an opportunity mean everything, you know, in in so I really had to focus in I really had to go by trial and error. I didn't know what was a waste of time, but I would do something I would take on a coaching client when I was just strictly focusing on affiliate marketing and then all of a sudden, I get a month into this coaching client. I'd be like this client, you know, because I got one client over here that I'm trying to, you know, instead of saying okay, I'm going to have a coaching business and I'm going to try to get lots of clients okay, that then will be more worth my time and that'll be you know, but I just because I said yes, somebody wanted coaching, okay, I have a coaching program and now I got this one coaching client over here or you know, a company wants help with something or whatever and or a new business opportunity or a new hot deal or a new ground floor or a new this or a new crypto. And it's like, I was spinning. You know, every day was something new. And that's why I can talk about this every day. It was something new every day. It's a new business every day. It's new coaching. This is a new thing. I really had to learn how to focus in learning how to say no, and in how to really kind of stay consistent. So with you now in this place to where you're getting results. You're finding momentum you've you've made some money. How do you avoid it? How do you deal with all of the distractions? More specifically, when things aren't going exactly as you'd like them to go one day or week and you see a great marketing message that somebody is promising. This is easier than anything you've ever done before. You know all good marketing says that, but you've already started here on this path. Yep. How do you deal with that when somebody is rarely making it when I'm a marketer making a really convincing point in an email or on Facebook? In that entrepreneur part of you wants to and multiple streams of income and ruin your own shit. How do you handle that?

Eric: Okay, it's funny you mentioned that yesterday was a down day for me. I posted about I think I posted six videos and I think I got a total with all six videos a total of about maybe 3000 views and I think maybe one person entered their email and actually followed through and confirmed and and went through into the autoresponder and it was just like I was like I'm because my Tik Tok feed, I would say 90% of it is online marketers. And so I like to watch and I like to catch ideas. I like to see what they're doing. I like to see what works. I like to hear what they're saying all these different things. But when I'm having a low day like that, you know what I do? I shut off my phone. I shut it off. I put my earbuds in at work, because we're allowed our phones while the machine is running. Right. In that one. Respect. I really appreciate that because I do a lot of my research at work right but if I'm having a really low day, and then say for example, I see Chris come online and he says he's had a 10,000 dollar day It's like oh my god, what am I doing? Am I and to keep from the shiny object object syndrome, where it's like, well, well, you know, you know, to keep my head from snapping and looking at that beautiful shiny object. I shut my phone off. I put my music on. And I just, I focus on me. I then read and start focusing on this thing up here. Because if I'm having a deal, I And so when I'm having a bad day like that, and I'm looking at shiny objects, I stop. I focus on me and I just let everything air out as you say, get covered under there and then fall and move forward. Because that funk will come through in your videos. This morning, I posted a video and within an hour I had 2000 views. Now I have no idea what's been going on because we've been here but the funk is gone. So it is but whatever state you're in will come out. People aren't stupid.

Dave: No. No, they can. They can sense it. i It really takes discipline. You know it really takes discipline folks, I mean, all these people that you see on here they they they they it really it really takes a lot a lot of folks and a lot of discipline and it takes a lot of remembering that you know it doesn't matter what you do the first month is gonna suck you know and maybe one Brian burr calls it the valley of despair. I mean, it's just that you're so excited. You're just starting a new business and then it's like you fall off a cliff. You know all that excitement of buying and all that extended dopamine, the adrenaline, you're starting something new you bought it that's why we love to buy stuff, guys. Why do you think that you want to go shopping? Why do we think? Why do you think we attend the next webinar to buy the next course to find the next guru so we're always looking for something new. We're always looking for someone new. We're always looking for the next hit. The next dopamine hit. 

Eric: Why do you think I've got a trans-am It was a dopamine hit

Dave: Trust me I know I know. I know all too well about that. So you know and then you put in a you combine that with an addictive personality and then you know you before you know it you got 10 businesses. I mean I have to actively because I am somebody who will say yes and start things and have just so much going on. I am so I am almost I'm almost I would say like, like militant about it's almost like I mean my default is always no, always no, it's never Yes. You know, because it's just that it's gotten me in trouble so many times to just say yes to things and even say yes to people who are not in business. You know, just being a yes man and overextending myself and volunteering to do things makes me feel resentful about that. I wish I hadn't volunteered. I had to really and constantly, really be on purpose with my time every day because I started this business and I said I want to spend more time with my family. But I'm over here doing this all the time. Well, I thought you wanted to spend more time with your family date. So now I've matured a bit more and realized what's important in this journey. I've been doing this since I was in my early 20s. So I've really grown up a lot in this industry. You know, and and yeah, I've learned that the best thing in the world the happiest that I've ever been, is right now, when I have a singular focus with a community of people that I'm serving and helping I have investments that I'm taking that money and then putting it to work like in the CashFlow Quadrant. You I went from self employed or I went from employed to self employed to owning a business. Okay, where I have systems and people working for me leveraging you know, then I take the money that I earned from that business and I put it down in investments for me those investments are stocks, some real estate, some hard asset, you know, collectibles, things of that nature, some cash, but it's not a complicated no complicated, you know, I'm not looking you know, Mark Cuban on Shark Tank. I don't want to own 100 businesses. I don't need to be that rich guy. I'm not a future billionaire. I don't give a fuck about being a billionaire. Yeah, I just care about my sanity and my happiness in my family. That's it. And if I can have a nice watch on my wrist Great. Yeah, but if not, or a nice car, you got a car you drive that you enjoy. If I can have a few things in life that I enjoy. I'm getting a new boat. That's kind of one of my big things. I finally bought my first boat. I mean, yeah, if I can have a couple of things, but yeah, man, I'll tell you the sanity of having a business that I can come to work and I know I've got a business and I'm focused on every day. It's not 15,000 things. I got investments that are simplified that I understand. And I'm doing what I said I was going to do with my business, which was to spend more time with my family. I've got two little ones. So that's my life, you know, and that's what I've come to after a decade in this industry of, you know, all the shiny objects, all the dreams of being a billionaire and being mega rich living in a mansion and driving 50 Ferraris and all this and what I've learned is that to have one solid business, you enjoy the pumps off good cash flow, and I don't have to have multiple streams because I don't have to worry I don't have to live in fear that a business is going to crash or something. I have one good solid business, just like all great entrepreneurs do. They have jobs at Apple and Microsoft? You know, you know, Elon Musk has a couple of companies but for God's sakes, let's we're not Elon. Okay, so I got one business that I focused on. I got something simple in that I'm not playing cryptocurrency. A lot of you guys are exhausted because you're trying to go through a course and start a business but you're day trading cryptocurrency in the emotional rollercoaster of that. So I stay away from things that suck my emotional energy. And Eric, my point is this is about enjoying life, not just getting rich for me.

Eric: And that's it. That's one of the messages that I've been talking about. One of the things that I do when I have a little bit of time with people and I'm in my life, I say to people, you know, money doesn't buy you happiness. But if your bills are paid, your car payments are up to date, you've got a full fridge and you don't have to worry about the electricity being shut off. All of a sudden you've got a little bit of peace of mind where you can start discovering what makes you happy.

Dave: You can enjoy those things that are so important in your life while on your child's face, right stead of worrying if you're going to be able to, you know, put food on the table. You can know that's taken care of so you can truly enjoy your time. I don't know about you err, but when things are not right in finances, or I'm fearful of something I'm not present with my family and that's been one of the greatest gifts of becoming financially free for me is that I can truly be present with my loved ones and I don't have to, you know, be so preoccupied with fear or that I'm going to you know, I'm going to miss something

Eric: or whatever. Yeah, because when things aren't right, you know, you know you're there with them. But you're not as Yeah,

Dave: I think we've all had a lot of time with that. We know what that feels. Like. And some of you may be feeling that that's a pain point, people. What we're talking about we're giving you guys a lot of language in a lot of things that you can talk about in videos, relating and referring to people's pain points. It really is all you gotta do is you got to look at your own life. You just have to look at your own life in order to learn how to articulate and communicate the pains that are happening in your life. Absolutely. I mean, that's what a marketer's job is. I can't just go booboo, I mean, we're not cavemen. We have to communicate. My heart is hurting because I'm away from my family every day working for a boss that doesn't appreciate me and I feel misunderstood. Do you feel like that too? Am I the only one now ? All right. And we're off to the races.

Eric:: That's it, but you got to talk to them. You can't talk about your pains. You have to talk to their pain. Because they don't. As you say, Dave, all the people out there. Don't give a flying fuck Cardinal language but don't they don't give a flying fuck about my pain and your pain. They only care about their pain.

Dave: Oh, Eric's got some hard feelings today. Let me stop my life and worry about your feelings. No, they're going I don't give a shit about how you feel. But I feel like that too. So I really and they're actually saying that but yes. What's in it for me?

Eric: That's exactly how you feel as this person not not? That's it. Yeah. What can I say man?

Dave: Look, we could have this. We could keep talking for hours but I'd like to have a second around. Come back in a month or two. We'll have Roxy reach out to you and find out how you're doing and come back and continue the conversation.

Eric: Absolutely.

Dave: If you're willing,

Eric: is always willing, you know what, you know my passion. Dave is just helping people and if coming out on a show like today, goes out and helps people even have a glimmer of hope that they can actually do something to better themselves. I'd love to.

Dave: Well, this conversation today has been way more than that. Way more than given a glimmer. I think it shined a big ridiculous spotlight on a lot of areas that might have been unclear. A lot of folks, thank you, my brother and keep up the great work and you know, I just am so happy that your story and life is turning out in a positive way and you deserve it. I mean, you're clearly a guy who is a solid good dude who takes care of his family and deserves all of the success that's coming your way, man.

Eric: Thanks. Can I just say one last thing to the audience? Dave keeps talking about being real. All right. Now, I don't know if you see what's going on behind me Dave but it's raw. I don't have a microphone. I don't have a big computer. I don't have a nice shiplap board on the wall behind me. I've got the drywall wrong but I still have to do mudding and taping here. You don't need everything in place.

Dave: Are you going to mud and

Eric: tape that? That's actually tomorrow's project brother. Okay,

Dave: well I was just wondering because now I was like this cat either just moved on from this room and said, I'm just done with it or is literally right in the middle of it. And so now I know this

Eric: actually, if you follow my pinpoint there and I'm not going to show it to you. We bought a three bedroom house. We have three kids still living at home. And my wife and I for the first couple of months were in the living room upstairs. I built a bedroom down here. And this is half of the bedroom. That's going to be my office. So I still have to have half of the room mounted and taped tomorrow. What's the other half? Next week we're going to cover everything up. Do a bit of sanding modern tape again. And man if you saw my stills Dave as a contractor, you'd laugh at me. But you know when

Dave: I'm pretty impressed that you're spearheading and leading in addition in this entire remodel. I mean,

Eric: do you know what you um, if I can, I'd like to send you a couple of pictures personally. Just a house that I rebuilt, remodeled whatever down south. Before we moved up here. I did that all by myself with my wife and on occasion her cousin who's a contractor came up and helped us. I'd like just so you can see it.

Dave: Yeah. Then the email that we've we've we've been communicating I see all those rock rocks. He just replies to those who are going to be on the show. Just send it there. I'll see him

Eric: Alright, sounds good, man.

Dave: All right, Eric. Keep up the good work brother and the best to you and your family man.

Eric: Thanks, love you guys.

Dave: See, buddy? All right, my friends. Wow. What a great conversation with a great guy. And you know you can go and follow him. Eric: W Becker 71 over on Tik Tok and joined his journey. Learn from the guy who clicked clearly. He's got a lot of skills and a lot of areas of life and now he's coming into this industry. And what I see in Eric: is something that my wife and I would like to, to, to, to cultivate in our own small children. And that is the ability to be able to get into something and get it up off the ground. You don't have to be the absolute, you know, most knowledgeable person in the world about it. You just got to know enough to be dangerous. You got to know enough to get in and get it done. And that's what I saw Eric:, I saw somebody who is not afraid to go into a new situation, a new trade, a new one and get it, you know, start to start. You don't have to be perfect. You don't have to be the most knowledgeable. You just got to get in and you got to have the skill sets to start to start my friends. That's a skill set. And he clearly has the skill set to get started. And you can figure all the rest of it out. Once you get started. You can figure it all out along the path. I promise you I'm still figuring it out. But he has the ability to get started and you can tell whether he's fixing a pizza oven, making a pizza, delivering a pizza, or adding an addition to his house. He even said it is not the best. But he's got the skill to start it. And if he runs into a problem I'm sure you can call a buddy. Hey, you know you have a problem here. Don't know what I'm doing. Right? Call somebody, you know, just like we do. I have a question. I'm right in the middle of stuff that over here on Tik Tok. Can anybody help me out with this or right? I want to do this. Let me know who has experience on this. But the question of I'm trying to get started I've not started yet. There's no it's hard to help somebody with that. It's hard to help somebody with that. It's almost impossible. But if somebody calls and says, I'm right in the middle of a shit night, I need some help. Like, you know, calming. And we'd get in there and we would figure out how to course correct or fix the situation. And that's easy. But it's hard to coach a guy or a gal who's sitting on the bench man. And Eric: is the guy that clearly likes to be on the field. So if anything, take away from the show this morning that no action, no money, no payoff happens on the sidelines. You got to get started. That's the number one skill. And once you get started, there's nothing you can or we can help you figure out. Get your asses out of here and have a fantastic Friday. Be Legendary. We'll see you back here on Monday. For another episode. Peace


How To Build Up Your Instagram Followers For Affiliate Marketers

Below is the transcription for this episode:

Dave: Hey, what's going on everybody? This is Dave: Sharpe Welcome to wake up legendary. I am having issues with my coffee pot so I'm probably gonna go run and try to fix that. Well, our guest is telling his story here real quick as we get started because being without coffee in the morning is a scary thing. So, uh, let's go ahead and let's get this show started. As you guys can see or if you're listening to the replay or the podcast or something. Blue collar worker builds Instagram page to 169,000 followers Sean: , welcome to the show brother. How are you doing? Good man. Good, where are you calling from?

Sean: Southern California.

Dave: Nice man. Nice. So are you a natural born internet marketer? Is that what you did and have been doing for a long time or is this your Is this your first go at it?

Sean: No, no, I've done it in the past. I've done a lot of different things in my life. But after I got out of the military I kind of went down a fitness route and was able to grab a handful of sponsors. And at the time, back in the day, there wasn't really too much of a social media presence. I think Facebook had just allowed like pages or something like that. So per the contract we had to have a social media presence. And that's where I kind of got started in the crash course of it. And I did that for about seven years. And I really got burnt out on it and went on like a three year hiatus. I decided to go back to my roots by working with my hands. And I've been doing that the last three years and then when I come across, legendary, that's when I went ahead and decided alright, I'll go back into social media presence. And I went completely against my niche. And a lot of people noticed that but it's worked out well as long as you have something to talk about. I mean honestly talk about people who are a little bit more, a little bit more forgiving for whatever it is that you decide to do.

Dave: So you mean when you started this people, people notice that you're not doing fitness or something

Sean: So my niche was fitness and dogs. I did both of those in training, right? I had a business for fitness for seven years. Dog Training for three years. And that was completely and utterly The only thing I ever posted. So three years later, I came out of nowhere and I'm talking about you know, hey you know, affiliate marketing and this and that. But then again three years ago, I didn't I didn't have a kid. You know, I didn't have I didn't have a big family to support and my priorities back then weren't the same as they are now. So going into this niche. It was more about like, hey, you know, I need to talk to people that are in the same boat as me, you know, working long hours, have a family or just simply trying to make some side income. But yeah, all the comments were like, What is this versus dogs, you know, Why is his shirt on that sort of deal. So

Dave: Thank you for your service before I forget what is going on in the world right now. You know, I appreciate that more than ever. So, okay, so I can relate to you knowing the coming out of the construction site online. What was that like for you to know, have a little internet marketing experience and then go offline. And now come back online now with Tik Tok in real life on Instagram. And with all these, I would say it's a viral internet that we're living in and anybody can play.

Sean: Yeah, it's definitely a new experience when I got off altogether, it was still just posting pictures and then talking about that picture. And nowadays, it's like, oh, no, you can do everything when it comes to social media. So that was extremely new to me. But with that being said, luckily, with the training that I got from Legendary and how to go about setting up certain things, like for instance, Tik Tok, I only started my Tik Tok maybe four weeks ago, right? But with the tips that I got from the training, I was able to get it to grow to over 4000 so unlike us, my Instagrams say 169,000. Right, but because that was a completely different niche. I get so much more traffic for my Tik Tok. Like, way more for my Tik Tok. I simply because it's so hard for people on my Instagram to be like, Alright, I'm gonna slowly start to trust you on this thing, right? But when it comes to my Tik Tok, that's all I'm talking about, is trying to find a side hustle and trying to get a little bit more money to be with family and friends and stuff like that. So it's a lot easier for me to do that on Tik Tok than it is for me to do it on Instagram, but it was definitely a crash course and understanding Tik Tok, I really don't understand it at all. To be honest, I do live and I am completely lost. Because it any different than

Dave: Why is it different from anything else that you've done?

Sean: Oh, well, because I look at the lives on Tik Tok and I don't know if you ever go on them, but the majority of them are a person standing in front of a camera with a picture in the background. And I don't know, I guess there are like just gifts that you can give on Tik Tok like roses and like other things that are like tiny, tiny little pieces of money basically. And the first time I ever saw it live it was just a girl with something like this thing in the background saying one rose equals a meow and another thing and it was just people just sitting there like. So I'm like okay, so this is what I was 2000 followers for was the meow for you guys and then talk about oh, it's just not working out for me. But that's what I had. To come in to write. I was just posting a picture talking about that in the caption and then now it's like is this is this the route? You know, but it is what it is and you learn as you go. And it's just yes with anything in life.

Dave: Right, so Okay, it looks like you're not afraid to be animated in your content. I was talking to a friend about this the other day, because I have an offline business and you know, besides setting up funnels and auto responders and things of that nature, you know, besides setting up the, the, I guess the the technology that you need in order to in order to you know, do online marketing if you're selling information or something it's it's it's you know, if you're if you're selling consulting or of course, if you're selling anything higher ticket coaching consulting event course it's it's maybe even better to get somebody in a webinar or or phone call on the back end of your sales funnel button, before any of this even starts which is kind of my point to everybody who's sitting around them setting up their funnels, you know, I mean, they're, you know, they're in the back of ClickFunnels and Aweber for six hours a day and it's like, don't do that. Just don't do that's that's, that's that's kind of like you have a McDonald's and you're in the freezer all day just just hanging out just organizing the frozen patties or something you need to get out there on the street, wave in the sun and let everybody know that you're in town. Yeah. And so I was early talking to my friend the other day who's not an internet marketer about the power of short form content, He does landscaping in, you know, our friends, my wife and his friends, they do landscaping, edible landscaping and stuff like that. And I said look, there's an opportunity nowadays on a platform like Tik Tok for you really to become the hunted rather than the hunter. I mean for you to be damn near a celebrity, whatever you do in your local town. Because you're it's weird because the guy who for you know, decades who put in 20 years of landscaping years, you know, that was usually the guy who has a good reputation. But now that doesn't matter because the people who have 100,000 or 169000 followers like you do on Instagram or whatever have more credibility. Because it's a number and it's social media. And it's all it is from creating interesting content. That's all it is. It doesn't mean that you're more experienced or knowledgeable doesn't mean that you're going to do a better landscaping job than the guy but it's just because you created better content. And that really requires you just sort of let down your inhibitions I guess if you will, and get comfortable and I was just looking at your Tik Tok and I saw you spitting out bananas and getting pretty getting pretty. So talk to us. You come about union but in some areas as I get older, I get more uninhibited in other areas I get more conservative, you know, so how are you able to quote let it all hang out and really create entertaining content to get momentum now in this new niche of make money online versus your your fitness stuff that you used to do? Talk to us about creating that short form content and what that's been like for you and what's worked for you.

Sean: Yeah. For me, it was more of I'm a believer, right that you have to get out of your comfort zone, right, even if it's a little bit, but what I tried to do is I tried to get so far out of my comfort zone, right? When I start backing off, I'm still out of it. I’m then in the Comfort Zone that I started off with, right and I find that middle ground. So if you do that enough, if you go above and beyond and way past your comfort zone, you're gonna find that middle ground that you're that you that your new comfort zone is going to be right. So a lot of people that I talked to their saying like well do I have to be in front of the camera? Do I have to do social media? Do I have to talk? I have to do this. You don't have to do any of that. I don't have to. But it's a great tool. It's a great tool to have, right? And if you went to college or even in high school and stuff like that you did public speaking, right and you had a piece of paper and you show it and you're like that and you're you're saying um a lot man like so it's just a matter of like stepping I just said like, but it's just a matter of stepping out of that comfort zone, right? You just have to force yourself to be so far out of it, that you're going to go ahead and start getting comfortable just talking regularly. And it has to be consistent and has to be repetitive to be over the top sometimes. And it might seem stupid, but but at the end of the day, you're always going to feel stupid, right? That's what you're telling yourself. You already have enough self doubt in your mind. Right? You don't need other people to add on to it. You already have enough on your own. So So for myself, it's really tough to be like well, you know, someone's gonna say some stupid that one comment out of 100 Good jobs. Is that one oh shit that you're gonna focus on. Right? You just You just can't do that. You just gotta gotta keep going. Because it'll pay off in the end. Because I'm not talking about a condition. It'll pay off in the end. Because someone's gonna want to actually have a conversation with you. And it's just going to go so smoothly, and you're not going to be shaky, right? You're not going to say I'm a lot. You're going to be able to talk about it. You're gonna be able to believe it because you're trying to be honest, you're trying to be transparent, right? You're not trying to sell anything, right? And that's what people always try to do. They try to sell themselves. You shouldn't have to try to sell yourself. You should just be able to talk about something and just feel comfortable with it. So if I go way outside my comfort zone and do something completely stupid. I'm just simply trying to gain traffic. I'm trying to get your attention. I'm not always spitting out bananas. You know what I mean? But if a banana can get you interested in whatever it is, I'm talking about in the caption, great. We can have a conversation just like this.

Dave: Yeah. And I think that man you know, it's only us who it hurts. So I think about it. I'm talking to a military man, you know, so, hey, if our country was getting invaded, I would like to think I'd be standing up. Okay. fighting for my life, fighting for my country. Okay. But I started this internet marketing business, right? And it really is my life on the line and or any business you know, if I start a business, I don't care what kind of a business it is. It's got the opportunity and ability to completely change my life, sort of like my freedom getting removed or getting killed, right? I mean, it's got in my opinion. Unfortunately, money in this world has the ability to move mountains. You know, it does its resources. And so it can change my life dramatically. Why do you think that I don't get as serious about that or people in general Sean about that as maybe you would if if your life was, you know, on the line, you know, physically and you felt threat why don't why do we not get absolute like because, you know, if I was going to lose my life or my family, if I didn't go do the crate, you know, really Get out of my comfort zone, or something was going to happen to my family sitting right there. I'd be here, I'd be getting crazy, bro. Yeah, I mean, I'd be but it's like because they're not sitting there on the couch with a gun to their head or whatever. Yeah, it's like, I'm just like, you know, I don't want anybody to really. I don't want anybody to really want to stand out too much. So how can we get that I mean, I'm just I seem like I'm talking to a guy who is able to reach down to grab something from him that is a little bit deeper. You have to go a level or two deeper in how you are getting through to be able to feel comfortable getting so outside of your comfort zone, and you're even going from the fitness niche to a different niche so you've actually got a lot of people who are going WTF What are you doing? Like you had an Instagram talking about fitness and dogs now you're talking about something else. So you're not only overcoming skepticism, you're also overcoming a change of direction. So how were you reaching down deep inside for that not to give up, you know, in really letting it go?

Sean: It's more because I already have the experience or at least I don't say I have the experience on how to get through it right? Because I do but experience comes with failures. And I talked about this in a previous post that I just recently did where it's like, I have failed. So much. So many times, right? That I have so many things that I can take and dig and dig deep from right. And I've always known at least it only takes one time to be at the brink of failure or at it and then having that little bit of light right having that little bit of success. That's all it takes for me to be like you know what? I've been in worse situations. I really have like, Why? Why can't I succeed? Whatever it is, I'm doing it right? Like, it's fitness. Why can't I succeed in other areas? I don't want to just be known as you know about health and fitness. Why can't I be knowledgeable in other areas? Why can I help out people in other areas and I have lost so many followers, right? Because of this. If it was all about the followers, then I would just go right back into fitness. And that's that, right? But this path that I see, I see the testimonials of people just like me, right? And the fitness world, and I keep on talking about that. But it's such a toxic industry and that's the biggest reason why I got burnt out was because health was being shown at a level that's unattainable. unhealthy. And I didn't want to work in an industry where I'm trying to do my best to show you a healthy way and you're still going to look at it and compare me to the guy on steroids and say well that looks more healthy, just because it's more aesthetic, right? But with this with what we're doing right now, the testimonials are like, I can show you a guy that's working 16 hours a day. 24 hours a day has two kids and he's able to make some life changing income. You cannot argue with me on that. Like it’s done. I'm showing it to you, right. No one's gonna argue with you on that. So, for me, it's just being able to see the testimonials and see the proof in the pudding. As long as I know that it's there. As long as I know that it actually does what it says it does and the possibility is there. I can go through any sort of toxic negative comments because those people are simply not putting any effort in or those people have failed, and they have gotten comfortable with failure. Right? And I refuse to do that. refuse it. Right? Not not only because it's me, but now I have a family to take care of. Right? If it was just me. I can sit back and other listeners get fat right? But now I have a wife now I have a kid now I have another kid. So at the end of the day if I ever feel sorry for myself, I have to look at what they're gonna think of me in the future. And if I can't look back and say, Hey, did I try everything? Did I absolutely try my absolute best to try to build a future right that plants the tree so your kids can sit in the shade sort of deal, right? Yeah. Like, am I actually doing that? And if I can look at myself another day, and I said, Hey, I tried everything. Well, what is it that you tried? Did you try getting out of your comfort zone? Did you try everything like or did you hold yourself back more like oh man, I hate talking on camera. No one wants to, no one cares. No one cares. No one cares if you're good looking or not. Right? Like no one cares if you can speak very well or not. What they care about is are you giving value to what it is that you're trying to promote? That you're trying to talk about? And if it has value, they're going to listen. It doesn't matter if it's coming from your face, or if it's coming from words that you type out. If it has value they're going to listen. So if you truly believe what you're talking about, what you're trying to promote has value. That's all that matters. At the end of the day, it's up to you just to say did I do everything to try to get that message out? And if you didn't, then you have the next day to try again. But you have no one to blame but yourself. Right? And that's the way I look at it. At the end of the day. I have no one to blame but myself and if I'm failing, it's something that I'm doing now to someone else's.

Dave: Yeah, yeah, that's a mandatory mindset. You know, if you're going to succeed it's hard to tell somebody that you have to have that because well, you know, that it looks like I'm trying to not, you know, deliver on the training that I sold. But the truth is, I'm past that place in my career where I'm really given two shits about what everybody says about me. And the fact is, if you're right, you do have to take responsibility. And me or any of us here at legendary anybody else anywhere in the world who craves training that you don't have success from or anybody doesn't have success from the training was shipped the training was shipped but if the training was good and you didn't implement it, well, it's just that simple. You know, it's pretty black and white. It's not like a gray area and winners win in everything that they do. You know, that's kind of what I noticed, how you do one thing is how you do everything. And the patterns that have sort of, you know, followed us from other things we've done in the past tend to continue to follow us until we become aware of them and say, no longer you know, I'm not going to let that idea or limiting belief run my life anymore. What limiting belief did you have to deal with? I mean, what silently were you battling that everybody didn't know about when they were watching you on camera?

Sean: Um, I mean, self doubt is always a killer of dreams. You know? I think everyone does it, but I get anxiety to this day with anything that I do. I mean, I could, I can feel like I have the best training for it right. But at the end of the day anxiety I have the worst battle with it with internal demons. But that's the thing about social media, right? They always talk about it and they can always put their best foot forward and no one will know what's going on in the background. It's not something that I've overcome. It's not something that you know, that's in the back seat anymore. It's something that I deal with on a daily basis. Right. But it's one of those, it'll never go away. And I don't think anyone truly believes that it will. So my limiting belief is simply I just don't want to be a failure. In my kids eyes. My wife sighs. You know what I mean? I know at the end of the day that I'm doing everything that I can. But my biggest fear is that no matter how hard I work, I could possibly be a failure emeritus. And that kind of puts me a little bit past that kind of puts me a little bit past what I'm trying to do because I'm really I'm really just trying to not be a disappointment.

Dave: I can relate to that, you know, I can relate to that. I really can't and I am in as your children grow up and you look at them and in you, you know how old are your kids?

Sean: I Am 18 months old, and my wife is pregnant with our second son.

Dave: You're fresh in it. So yeah, there's, it's great. It's great. You should be feeling all the feelings that you're feeling. You know, I mean, that's just a man who wants to not let his family down, you know, and that's all that is. And, and I can relate to that and, you know, find a y that's big enough, my friends that makes you cry, you know, find a why that makes you cry. That's what they say. Right? But you know, man, it's a great thing. This business has built a lot of financial stability in my life. It's brought my family closer together. It's given you a high school dropout and a teenage father and a former construction worker like yourself a shot in life, a shot to be somebody, a shot to do something useful. A shot to you know, be more than a, you know, what I what I probably would have been I mean, I'm not saying I wouldn't have been able to find people to give me a chance. But I had a record when I came into this industry from my early 20s being arrested for drugs and different shit that I that I was doing in this industry gave me Thank God it's unregulated because there was nobody there to say you know, Dave: , you can you can play here, you know, because I realized that I really wanted to help people. I wanted to do right by people. I want it to be valuable. I wanted to be valuable, and I wanted to be valuable like you to my family. I also wanted to be a productive member of society. And I wanted to contribute to other people's lives as well. And that's what I like so much about this. You know, I like this business, unlike other things, because there is no there is there is there is you know, I can't imagine what it'd be to be a trainer you know, get in getting somebody to that chisel you know, like product is a lot of hard work. But here I get to see somebody every day making their first commission. I get to talk to people every day who are quitting their jobs. I mean, it's it's it's really actually exciting and it's been exciting for over 10 years to see person after person have these you know, breakthroughs and have these these these life changing transformations not just financially but but also in a place that I feels just as important or more than the physical physique is internally that our mental game because I need that to accomplish anything. So thanks for sharing your heart today brother and we've got a you know a lot of people here who are getting a lot of value from this and what would you say to somebody who who's sitting on that based on your experience going through the challenge and so forth in the education what would you say to somebody who's sitting on the fence?

Sean: So what I try to tell people is because when they see the challenge, right? At least what I'm seeing a lot of people talk about, is they kind of just put it on one path, which is affiliate marketing only. Right? What I saw from the challenge, right, because I came across it on an account that I didn't follow. Right and it was a cheesy video. Right and I looked at it and it was just, I work one two hours a day. I make six figures and this much time. You could do it too, right? And I was like I saw I was alright, some dollars, whatever. I can waste some dollars. Right? I do it every day. Yeah, I told myself if I learned something from $7 $7 well spent. If I lose the seminars, man, learn a damn thing. $7 All right. Thank God I did. Because when I went into it, I didn't care about affiliate marketing. I didn't know too much about it. I just simply wanted to see if I could learn something that I do in my free time. What I walked away with from the challenge was so much more. I think because I had a business for so long and I got burnt out and I sold it and went to other things. I saw every single thing that I failed on during that challenge in a good way. Right? It didn't disappoint me during the challenge. It simply told me man, if I had this challenge, this training back when I had my business I wouldn't have gotten burnt out I mean, like it would have saved me so many headaches and so much time away from my family. And then that and that's what I got from the challenge. People are looking at the challenge and they're trying to see how it can make them money. Right. You need to see the skills and education, right. Don't focus on money, focus on where it can help you with other things. For instance, since during the challenge, yes, I've made good side income, right but just being able to talk about what I've learned has already given me opportunities where people have reached out to me about being like, hey, you know, have you thought about digital marketing? Hey, we have an opening at our company. You think about this, you know, you can learn skills in the challenge that don't play a part, right? In affiliate marketing, only that you can learn skills from the challenge that can get you a job with another company, right, that can get you a position doing something in the corporate world if that's what you choose to do. It's not about trying to be your own business all the time. It can simply be getting skills that can get you into something else that has stability that you like, right? So that's what I try to tell people that end up doing the challenge and of wanting to be a part of what I do is I try to tell them truly understand what the challenge is trying to teach you. If you truly understand what the challenges trying to teach you, you will understand the endless avenues that you can talk about and not focus so much on just one right because that's just going to make you when they start asking you questions, you're just going to want to just zero back into this other into this one specific thing that you want to focus on. It's not about what you want to focus on. It's about them. It's about the person that's asking the questions. You have to be good and understand exactly where it is in order to talk about it. And that's what I got from the challenge. I dove headfirst into the deep end and I want you to understand all of it, even if it doesn't pertain to me. Even if I'm not going to sell a digital product. I'm not going to have one-on -one coaching. I'm not going to do certain things. I wanted to understand it all right, because if I understand it all, to the best of my abilities, it just gives me that much more confidence and being able to talk about it and finding something that might work for the person next to me, you know, cuz there might not do what I want to do it all right, exactly. People, you know,

Dave: great advice. I think  Sean's saying to start the challenge people.

Sean: I mean that's basically what that's like, okay, communication is key for me, right? By doing the goofy videos or anything like that. That is just just to get you interested. In the caption. I always tell people, this is just me. I always tell people in the caption, all jokes aside, if you absolutely want to know more, and you have serious questions, I can't get them all out and the lights out video right now. Communicate them. And the thing that I've been doing with Instagram a lot because what I was doing was I was writing these long messages. And I was replying the same way to everybody. Right because everyone has the same question wire and I want to know more. So I will copy and paste and I send it and I'm like, You know what? No, not gonna do that. So what I do with Instagram is I do audio messages. Right? And it opens it up on such a personal level. And I'm going to make a post right after this showing a message that I got this morning, right? Or it's just nothing but audio messages. And then the girl goes, You know what, you genuinely sound like you want to help other people and I really liked that and that's why I signed up for the challenge. She just signed up last night. Right? Nice. And that's what I do. I need you. When I talk to the person I say I need you to understand that I'm not trying to get you to buy something. I'm trying to share something that I already went through. And I know it has value. And if you seem like you're in the same boat as I am, try it. All you have to do is try it. You don't I mean? Are you listening to people ? Are you listening to people? And that's and that's what usually gets them to go. You know what you don't like at the end of it. Yeah, that does sound like it could be an opportunity. And I always tell people by the end of it. If you don't like it, you don't like it, but at least you know a little bit more about it, rather than just guessing. You know and be like hey, that was an opportunity. I might have asked you because I didn't even didn't even give it a thought. At least you gave it a thought this time and that thought just cost you $7 And you're much smarter on the way out.

Dave: So I'm going to give some absolutely ridiculous advice right now and it's completely piggybacking on what you're doing right now and saying but I want to point something out is that a lot of this is acting like you know what you're talking about? Oh hold on a second. Dave: Wait, what did you just say? Are you the CEO of a legendary marketer? Did you really just say some crazy off the wall shit like that? I did. And the reason why I said it is because nobody is going to believe somebody that doesn't seem like they're confident about what they're talking about. And so there's ways to be humble, yet clear and direct. And there's ways to be honest and still be confident. There's ways to know absolutely nothing about marketing or nothing about your niche and still be confident on video. And you have to remember that the number one thing that's going to get people to listen to you is your confidence. Now let me give you an example of a crazy ass. Anybody ever heard of Jim Jones? Anybody ever heard of Adolf Hitler? Anybody ever heard of Vladimir Putin? Anybody ever heard of a lot of these? But no, unfortunately, a lot of people were born in two countries and that's what you know that sort of was all they knew from childhood. But you don't think that the power of confidence is so powerful that it can get people to do some of the most extraordinary things that we can't even wrap our heads around. So imagine what confidence can do if you use your powers for good, you know, yeah, imagine what it can do if you use your powers for good. And we see that every day we see that with people like yourself. I mean, you are an example of somebody who doesn't know everything about marketing. You don't know. I mean, as a matter of fact, you've admitted several times up the last 39 minutes that you're new in this you're you're in some respects, you parroting what you've heard in reteaching and repurposing before maybe you've even used it for long periods of time and I realized that was one of my gifts too. Is that, you know, I could take something in that I could re explain it or reteach it to people over here, even if I just learned it. And if you have that same ability, in your listening, you have that gift to take some of them then we explain it or you don't it doesn't matter. Here's my point. Confidence is everything. Speaking with confidence in the camera, even if you don't believe it yourself, even if you don't believe in yourself, even if it's a little you know, you're insecure and shy in real life. What I'm telling you in the reason why I'm telling you guys this is because nobody's going to follow somebody that they feel the person is unsure of where they're going, because we all it's our lives, and we are not going to be shepherded by somebody who does not know where they're going. But if you seem like you know where you're going, it's always a test. We don't know until we get there. But if you seem like you know where we're going, we're going to be a lot more apt to listen. And, you know, that's just human nature. And so, you know,  Sean, I don't know. You seem like a confident guy. But have you found that to be true? I mean, I only say that because maybe you haven't struggled with that. But, but, but can you speak to that? I mean, I want to make this point. I've always wanted to make this point to people, but I've felt like oh is that you? Now, that sounds like I should even be saying that I'm calling myself an educator, but truthfully, now at this point in my career, I don't really give a shit. I just want to tell people what works and what's true. And what's true is if you're confident talking about what you're what you're in, of course, we hope you have good intentions and you're going to but it makes a massive difference. And can you speak a little bit more to the acting as if you have done any of that and how can we help people today? Get more confidence? Well,

Sean: The first thing that helps me with speaking to people like that is, yeah, confidence is key. Right? But I have confidence in what I'm saying. Because I know that I'm not gonna lie about it. I know I'm not gonna bullshit you about it, right? Like I said, I'm new to this. I make that very clear. I don't make crazy claims. I don't promise you the world, right? When I talk to a person, I give them the I end, I end that first audio usually with ask me anything. I will be as honest and transparent as I possibly can. Right. And the thing with the military was early on, you know, I'm an airman I am stupid, I don't know anything. And you're going to get grilled by people, your superiors all the time. And the worst thing you can do is try to pull an answer out of your ass that they know that you're in you're full of shit, right? When you need to say it, I don't know that but I will get you the answer by the end of the day. Right. That's all you need to do it. Right. Oh, just so when people ask me a question that I don't know. Right, and this is a great thing about the 15 day challenge that people tend to just not want to talk about for some reason. I have no clue. Why not? You have zoom calls with an advisor three times. I let that be known. Hey, you know what? I can only talk to you as somebody that went through what you're going to possibly go through. I can be that mentor, you know, and tell you what I thought, what worked and everything like that. But at the end of the day, if I don't have the answer, there is an advisor during that challenge that is there to answer those questions. And what I found out personally, when I went through the challenge was every question that I had, every question that I had, was answered in the next lesson. Right? And I just didn't have the patience to shut up and just keep walking. Right, right. And that and that is typically what happens. People start a question that arises and they just hope rather than going forward, keep listening. Right? Right. So yes, and that's why I keep telling people, every single question that I had was answered in the future lessons, or they were answered by the organizer. So yes, I always tell them you can ask me anything and I'll do my best to answer it. But if I know that that answer is going to come up, I just tell them, hey, it's going to come up, stay there, right? You need Oh, it's gonna come up. I promise you. Right. So I don't finish. And if you still haven't gotten the answer to certain questions, then hit me up. But I'm always here in case you need it. I'm always here. So I take a very personal route with everyone that signs up for the challenge. Make a list. I know who's on it. I follow their progress. Right? And depending on what days are on or if they're having done that I always reach out and ask your mistakes. You should be around to hear what's going on. Hit me with questions. If you got them. Have you set up an appointment with your advisor, isn't that now? It's not to shit on anyone else. That's an affiliate right? But talking from personal experience, the person that I got, right, the girl that I found, she has never reached out to me. 

Dave:  And that in some ways is the benefit of affiliate marketing, but you're offering additional and that's great. And that's a great example of offering bonuses in ongoing coaching in offering additional things that will make people want to sign up through your affiliate link versus another affiliate. I mean, talk about entitlement or that you're not you know, we were talking about something similar to entitlement like I don't I don't I'm not owed anything. You know what I mean? Like, oh, the truth is, the truth is, that we have a thriving community but other affiliates. You want to get the credit for the sale. Not that I don't know how else to say it. So, you know, you have to, you don't have to, but I mean, what you're talking about right now is simply making it clear to people additional support and training that they get if they sign up through your affiliate link. Another thing that I want to point out just before we gloss over it, I don't say anything about it. What the other thing that you're doing is a masterful thing that I want to point out. It's about referring people to training and tools versus trying to insure everything yourself. This is a big thing. that I use every day, in the reason why I use tools and I use videos and I use blog post or I use the challenge instead of having all of our advisors explained and try to teach everything as somebody goes is because those tools, I've done it and recorded it once and now I can refer people back and know that they're going to get the exact same quality answer every single time. So another thing is if you find people who have the same question over and over again, find a quality resource that you can direct them to find a quality resource. Find a third party as an affiliate. This is a frickin masterclass. Find a tool to find a third party somebody something that somebody else wrote. So it doesn't look like the bias you created. Find a third party that you can use to overcome or to answer a common question that you get, because the more you put pressure on yourself to know all the answers quite frankly, even if you didn't know all the answers, answer all the questions each and every day. You have to be a good affiliate, realize you don't have to be an expert. You don't have to really know much at all like you're talking about shots but you have to be great at directing traffic. Does that feel like it fits? Yes, I did. That is 100% I just have to get my foot in the door. Right? So yes, you don't have a marketing audit or a sales system. That was huge. But yes, the affiliate has to engage the person. You got to get them interested. You have to sell them anything, but you have to get them interested with valuable bait.

Sean: I think that's the biggest thing. People have to get that out of their mindset. You don't have to sell them anything that is not your job. Right. And I think that a majority of people just put that on themselves. I think they forget that. And that just adds more stress because well a lot of times people just bring it up before they even get started and they say I'm gonna sell some they use it as a reason not to even get started. I believe. Patience is key on so many levels with this. And you can put it in so many different aspects, right. Patience is also key in the sense of not trying to take a leap, take steps right or I tell people they want to know about the advanced stuff. Right? Like Oh, tell me about this knot. And I'm over there like, you know, you're trying to ride the motorcycle before you even get on the bike. You just slow down like, I have no problem talking about that stuff. But let's at least go through the same things first. Before we hit we hit on that. And that's what I always try to get with people. But that's that, that's very rare, because you know, like, by the time that they're asking that stuff, they're on board, they understand it. They've gone through what I've gone through and they see the bigger picture. But the thing is, not everyone is going to go down the route that I go down as we just talked about right I'm spoken with the person that I got the training from, I use my previous experience with

Dave: And you may not I mean you know not every person is an affiliate for legendary to you know exactly frankly, I just want to say that you guys as affiliates, it's very common in affiliate marketing for the referring affiliate not to get in touch with the customer. Now I just want to say that this is the one distinct difference between MLM and affiliate marketing. What we're doing is that we're not paying you know, affiliate one level competition doesn't pay down level so you don't have to focus on team building, recruiting or worry about earning off of your team. So all the focus just gets put on recruiting and not selling products like we want to make sure that we keep the product the number one focus and not recruiting people and earning off of them. So I just want to clarify for everybody who's listening that you know that for you,  Sean , it actually is more common than not to never hear from your referring affiliate when you've bought a training or something on a form just a typical affiliate program. You know, like if you got into an MLM though you can better believe that our sponsors, let's make that list of friends and family. Let's get that first home and hotel meeting but you know, but you're really wanting to be on it. You're going above and beyond. And I'll tell you that that's why you're getting a good start. I mean, you're offering bonuses you're offering you know you're offering support. This is the type of thing that gives people a great head start is to over deliver, make yourself more available, give more bonuses at the beginning to get things off the ground.

Sean: And I'll say this, okay. I think this is just me because you know, the audio messages are something that I just started to do but I'm having really great success with it. I'm really enjoying it too. The conversations I will say this, if you are not in typing, oh, hands down. If you're not good, or you think that you're not very good at talking, right? And you don't want to get in front of the camera or whatever. This is a perfect little thing to try and get into instead of typing. Just try speaking what you're in a tie. Obviously, you can delete it around like that. But if you can start doing audio messages, and you're going to get more comfortable talking and talking and talking. Do you not think that this is going to roll over into a different aspect of what you're trying to do? 

Dave: Ans everything's practice, everything's practice for the next thing right?

Sean: At the beginning, all my Tik Tok videos were falling off the charts following what was working with other people, right, not talking, putting up captions or lip syncing and putting up captions. But at the end of the day, I feel like the person's level is my strength. Right? So by practicing what is your strength, the personal level, actually talking with my Oh, right, right, right. Right. Sure. And actually showing emotion. I want to go sharp. Yeah, you got to look at everything as an opportunity to get better, that's it. Don't look at it as an opportunity too close. Don't look at it as an opportunity to get a sale. Just look at it as an opportunity to sharpen that knife, right. Yeah, sharpening your skills. You're sharpening your skills. That's the best way for me to get through the discomfort. I don't look at it as Okay, what am I going to do today to hopefully get a sale? I'd look at how many videos am I going to do today? Because X amount of videos is going to be X amount of times that I'm getting better at right skill swings, So if you started listening like that, right, if you start looking at it like that, I think you're going to be able to start putting that discomfort away and that self doubt away because now you're just focusing it for your own benefit in the sense of getting better at your weaknesses. Don't look at it as trying to talk to people looking at as What are my weaknesses, what am I going to do in this video to strengthen those weaknesses? I'm telling you, you start on day one by day 30. Those videos are not going to be mirror images. You're going to be so much more comfortable, so much better at what you're trying to do, right?

Dave: It's hard for me to see growth like now because I'm getting to know you a little bit better. But back when I first got started you compare my first month to my 12 Month video. Wow. I mean it was like fucking dumb and dumber, you know, compared to Sean Connery over here. I mean, I was. It was dramatic, you know, time I mean, Even a couple of months. It was dramatic.

Sean: I'll tell you what, I'll tell you what, and here's something I just thought of right now. I challenge anyone to go back to their first, like a 30 day challenge, do a video and then 30 days from now try to recreate that exact video but with your new skill, like a new comfort zone. We always talk about like oh man that video when I'm that very first video ever did look at that. recreate that exact same video talk about the exact same right? And I bet you're going to be much more comfortable talking about it. But yeah, it's going to be nine days you're not. It's not going to be the same video. It might be the same subject matter, but the way that you present it is going to be so much different. So I would tell people to use that as a challenge right now. Make a video today. And then in 30 days, do that exact same video with the exact same subject matter and then

Dave: Wow, that's a good, that's a really really good way to test your baseline and kind of see, like whereas what's the shittiest I can do you know what I mean? Like let me find videos. Let me just see how shitty the shittiest one is. And then let me compare that to my best 130 days ago you know and yeah, and wow, what a way to see yourself grow because I think one of the biggest challenges human beings have is that especially in short periods of time, it's difficult to sense growth. It's difficult to see growth. And one of the reasons why of course we put a lot of emphasis on how many followers and how many commissions I have, because that's a scoreboard that we can all follow. So how do I stay motivated if my scoreboard is still saying zero, but I do feel like things are changing inside. I don't want to give up.

Sean: But you get reinvigorated right. When the next commission comes in. And I'm not talking about $1,000 commission or any like that I'm talking about any commission to commission one.

Dave: A sign of life. Oh shit. The link is working.

Sean: One day, so that'll pop up. I'm thinking I made like a $2.80 cent commission and I'll see as a one day special you get like 40 cents for now. I'm like, fuck it. Commission's commission. Something's going

Dave: Right at least the link is still working right it's the links not broke. Oh, I haven't had anything come through today. My Link must be broken. Let me go check it.

Sean: Look, it doesn't have to be a commission. Right. It just has to be somebody wanting to show interest. I will try to do it. I don't try to win the war or try to win little battles. Right. So the goal is always to at least put something out that's showing interest. That is a win, right? What is it people there's the saying like start your day off with winning something like make your bed you started your day off with with wind. So whatever happens to the rest of the day, right? No matter what losses you have, whatever, you started your day off with the wind. So let's just keep it rolling. Right? Don't mean for the fucking moon. Start your day off with just putting something out and hoping that someone shows interest Oh, DME wanting to know more. You know, if you get to DM you're doing something. Somebody walked into the store. You know Yeah, you didn't tell them shoes are like that, but they walked into the store. So now you got to go back and say all right, well I'm getting better at getting them in the store. Right? How do I get them to get to the counter? You know, it's like once you start getting its little battles, you start getting more people to be interested in more people interested. You know, you're starting to master this one aspect of it. Now you have to start going ahead and mastering the next one. All right, you know, like, people just want like I said, people just want to jump straight into the big stuff. 

Dave: And it's like you don't have to be really a master of everything ever. I really think that that's a big, you know, misconception is that you really have to grow into this Tony Robbins or this you know this this I don't know this Brad Pitt on camera or something and, you know, you're in order to be making great money with this business or this model. You really are going to be a transformed person you know, in it. I do believe in personal growth. But I also know that you really don't have to change a lot. To be successful with this. You really just have to. You really just have to find what's working at any given moment at any given time in your business. If you do more that you can find the ship it's not working to stop doing right. Testing changes if your videos are not getting views, the first 30 seconds of your video probably sucks, right? So work on your hooks. Go back through fun, listen to these wakeup legendaries watch other people's Tik Toks see how right it's like. We had an episode a couple of months ago where the guy was like look I started doing these opening hooks and we talked about a bunch of my you guys going back for Wake Up legendary it was in the last two or three months. I think it was one of the most valuable, you know, episodes because he was just like, look, I'm not a transformed guy. I'm not different. I just started using hooks that got people to listen to what I had to say and I got better at delivering information in short little bite sized pieces, and then giving clear calls to action without being salesy and pushy and, you know, it's like you don't have to become a totally different person you will in order to keep the success that you that you that you generate. Versus throw it all away. Yes, you will have to eventually grow and become a steward of money and you'll have to probably address a lot of demons or addictions. I don't know where to go, but to get there. You actually don't have to change much. I mean, look at the Wolf of Wall Street. You know how many people have gotten rich in this world? They weren't Masters of the Universe. They just were really good at one thing and they kept doing it. So the big thing is, if you know if you don't have to become a you know, you don't have to become a superpower a Superman a Batman, you don't have to become a totally different person to start earning money in making money. Check to make a few small tweaks and then do more of what's working and cut out what's not  Sean. I unfortunately have to cut this call long. It's not short because I've got 11 o'clock. Let's do a round two. I would love that. Absolutely. Well, and I'm telling you something that people like to value. So go show, go show Sean: some love over on Instagram. And I'll leave this up as I close the call  Sean, thanks for your time, brother. Thanks for your service. Take care of your beautiful family. I know you will, brother.

Sean: Thank you so much for having me.

Dave: Alright, man, I'll talk to you soon. Bye bye. All right, my friends, valuable conversation like, man, we could just go we could just go for hours about this stuff you know it's just talking shop. It's just rapid about it. It's, I don't know, just you become passionate about it and become interested. I'm just as interested over 10 years later because, you know, this is just I don't know it's the most when you have the power to be able to sort of it's almost like you're no longer wondering who the puppet master is because you can become the puppet master of your own life. It's an exciting thing, you know, so keep down the path. Keep up the good work. All of you keep rockin Have a fantastic day. Get out of here. We'll see you back here for another episode tomorrow. Peace

The TikTok Strategy For Not Showing Your Face


Below is the transcription for this episode:

Matt: What's going on everybody, Happy Wednesday. See y'all my name is Matt, if you don't already know me, I am the CMO here at legendary. And I got kicked back into my old office because I have parents in town this week. So they took over my other office. And you might recognize this backdrop from times past, but we are live. And we're excited that you're here. If you're here in the comments, let us know. Give us a little shout out there at the heart. And we've got another great guest. As always, we bring on a live guest every single Monday through Friday. You know, last week, we had a last second cancellation. So maybe we missed one here, there. But for about the last two years since the pandemic started. We've been doing these lives every single Monday through Friday, and just sharing success stories of normal average people. And, you know, one of the really funny pieces, one of them really funny things. I was doing some research and I was looking around on the blog and I happened to find somebody talking about our live shows. And check this out. They mentioned you know, it's hard to find income claims from people on the show on the wake up legendary show or from people who have taken the training. And, you know, they said you know, even if you watch the wakeup shows, it's hard to tell, you know, how much money people make or whatever from our education. And little did most people know we went on a pretty big compliance run from about 2019 to 2020. Trying to sort of remove those because most people think oh, well that's how I validate everything. Well, not not really, how that can actually be a way in which you get sued or get in legal trouble by making huge income claims and putting, you know, $10,000 a month or $50,000 a month, on your, on your videos and on your website. And so it's kind of funny because he was this blogger who was saying, you know, go on these wakeup shows and, you know, watch these wakeup shows you don't see any big income claims. So it's like, Who knows if the trailer is basically a review training? How do we know if this training works? But in fact, the exact opposite is true we try not to mislead we try to show average people who are you know, they might not be making six figures, they might have been just made their first commission and it's more of just the ability to sort of unpack what they're doing in their marketing and, and explore what they're learning and how they're growing and also making an income making money. So without further ado, let's bring out our guest today, Connor. What's going on, man? 

Connor: Good, how are you?

Matt: I'm good. Where are you from?

Connor: I'm from Houston, Texas, but right now in college at TCU. Some in Fort Worth, Texas. Sweet. Cool house. How's Horned Frogs? Right? Is that right? Yeah, it's what it is. It's just the busy time of the year finals coming up. So stay busy.

Matt: Do see are at least at the time of putting in your questionnaire your 20 Are you still 20? Yes. That's crazy, dude. Congrats. So you are you're you're in college now what are you studying?

Connor: Entrepreneurs should have been in marketing. Affiliate marketing is somewhat of a combination.

Matt: Yeah, totally. That's super cool. So how would you compare so far what you're learning with what you learn in the challenge? And do you feel like there's some overlap? Are you getting some benefit from your regular course and how would you compare it with what you've experienced ? That's an interesting comparison.

Connor: So right now I'm a sophomore. So I haven't really taken all the upper level I'll say marketing entrepreneurship classes. I've taken all your basic classes but nothing really advanced to say I could compare them because I've really taken pretty much all lower divisions at the moment.

Matt: Yeah, that's fair. What so you're probably doing like some sort of affiliate marketing and in just your spare time, I'm guessing what did you find us like? Like, I feel like everybody I found you know, affiliate marketing when I was 20. So I kind of resonate with that, but my journey was a little interesting. But what, how did you find this and what sparked your interest?

Connor: So my entire life I've always wanted to have my own company run my own business. I've always seemed like another reward of not leaving the nine to five I guess. And last summer, I was working a job or summer job, and I didn't really like my boss too much. And so I was looking for other ways online to make money. And I guess I was on TikTok. And I remember exactly how I found it wasn't very, but I just clicked someone's wind or whatever and just went through that and I guess, went through the APA business builder challenge and just ran with a score.

Matt: So I feel like a lot of people discover us on TikTok and just somehow down the rabbit When you When you said you saw the value or the benefit of like, not working the nine to five, did your parents teach you? Are they entrepreneurs? Or like, did you just learn that yourself?

Connor: My parents have their own businesses, pretty much everyone my family, my grandparents, uncles, they pretty much all run their own businesses. So it's always been something I've wanted to do.

Matt: Yeah. Fascinating. That's cool. What types of stuff do they like, what type of business? Is it brick and mortar stuff?

Connor: My parents run like real estate photography. My grandfather ran a printing company, my uncle, my uncle's own drug testing companies. So it's not, or my cousin owns a spray tanning shop. So a combination of everything.

Matt: Sprinkle in a little bit of everything. I like it. Yeah. So then you find this, you're working a job, you're 20. And you're like, Alright, let's go. Let's do this little side hustle thing. Let's figure it out. Now, I think what I'm super curious about is just the whole, you know, like, basically not showing your face thing, which I think is pretty impressive. You've created a lot of content. I don't know that you've ever shown it, at least when I looked through I

Connor: No, I haven’t my face at all. 

Matt: Yeah, that's impressive. That's a hard thing to do. And well, I shouldn't say hard, but it's, it's probably a little bit easier to go about showing your face I would guess. Guess I've tried to both show your face in terms of like, just content creation makes things a little bit easier. Why that would be my first question is just like, why did you choose that route? Not that there's anything wrong with it or anything, but just Why'd you choose that route? And what sparked that and then how have you gone about creating content without showing your face? And, you know, like, like, did you have a model for that? Or like, where did you learn how to do that?

Connor: So the reason I don't shy faces I've never really been someone big to want to show my face online. And I guess I've seen others I've been able to do it without destroying their face. So they can do it and I can at least attempt to do it as well. And the way I do it is I find pretty much just testing in 10 different methods see what blows up, see what as well as you know, work. So I guess keep doing it and repeat the same content making. So I found a stock video of mine. And I I guess try to move it into like a TikTok size as most videos are too wide for TikTok. And then try either. I either use the TikTok, just putting, like you writing a text on it, or use like or use Canva to make a difference. I guess you can see the one on the right. There's like different clips. And then I made that and there's another website online, I can look for it right now you know what the name of it puts it on top of the background video that I import it to my phone. So it's a little comprehensive version, once you get the hang of it, I find it really easy.

Matt: Yeah, so like this behind here is just a stock video, right? Yeah. And then so like, for instance, like like this, in particular right here is like the strategy with that is like to create something on the screen. Let me make this a little bit bigger. There we go. The strategy is basically on that one to make a really short video, but it's really long so that the video is replaying, and they have to rewatch multiple times. Right?

Connor: Yeah, so they're about 6-7 second videos, so they're pretty short, but there's a lot of content on screen. 

Matt: That makes sense. I've seen those before. And you probably got that idea just from kind of watching other ones like that?

Connor: Yeah, I really just look up a lot of similar content online and twist it to my own.

Matt: And for everybody who's watching I just use this tool to sort Connors videos on his channel. I use this tool called sort for tic toc. And then that just basically sorts like some of the most watched ones to the top and you've got quite a few videos that I've done like, you know, 40,000 plus views.

Connor: Even reposting the same video gets the same amount of or more and better interactions. 

Matt: You did four more times. Well, that's that's cool because that's one thing where you know on the second end of the day I show that Spencer did that. And he's done that with multiple different types of videos. And there's a lot of time for people who will get lots of these types of views and stuff. And they'll get that many views or tons of views and start to go viral. And on most of their videos, they're really only showing their face in the first couple of seconds. I mean, it's like the Hulk mark. So I think what you've ended up doing is basically just to me, it looks like It reminds me of this channel here. Have you ever seen this channel? It's called Manifestation365. I think I've seen Yeah. And basically it were the style of your content reminds me a lot of that which is it's all faceless stock videos. They've grown to 300,000. I mean, that's a lot well And for the most part, a lot of this stuff is all just stock video. There's nobody's face. And then it's just basically putting words on the screen. I don't know. It's just super cool. But it's a really smart way to create content. Because also, it doesn't require quite as much work. It's easier to model. It requires less personality. You don't even have to talk in it. Do you do any voiceover ones?

Connor: I've never done that before. Like different sounds that are, I guess, good online or something. Maybe if I want another sound, someone else will use it as well. So

Matt:  Yeah, like, it's mostly you just sort of investigating and seeing what's working and discovering. Okay, this works. This does this work. This does. Yeah, man. That's super fascinating. And pretty cool. So you've been at this now for how long?

Connor: I started last July, or August.

Matt: Cool, man. It's super cool. I feel like this also reminds me of one other thing. And when we talk about sort of building out, you know, full content to healthy bodies. This video automatically started playing. So this is from the tab I just pulled up, as is his channel on YouTube called healthy bodies. And we've had this guy on our show before, but he basically runs like a nutrition, health and fitness YouTube. But if you look at it, so you're talking about faceless videos, he's I don't think he's ever showed his face. On any sort of video except the wakeup show, which is similar to you, but no, so he's got all these shorts. But before all the shorts were uploaded, you can look at some of his old videos. I mean, he's got on some of them. 25,000 views, uh, definitely has a million or more views on some of these. And it's sort of a similar approach to you in that, although these are more short form content. But my point We do is is, you know, in, in the case of, I think a lot of times people see, for instance like that The Tick Tock channel that you pulled that I just pulled over of yours, like and sort of just think like, Well, how would I turn this into like a full blown content thing, right? But when you start to investigate, you'll see all of these different motivation channels on YouTube that are just like most repurposed images and videos and with like a voiceover or something like that people even do it with like Warren Buffett's investing. Like I don't know if you've seen that but they do voiceover videos. Yeah, for Like, you know, 11 tips from Warren Buffett's speeches, you know, tip number one, and it's like, and they're kind of interesting to watch, but you have no clue who the guy is behind. They're doing this voiceover right. And so I just think the reason I was bringing all of that up collectively will I was just thinking about how you know it can start as this thing which yours isn't small anymore your cheese now you're at 28,000 followers like doing that with a totally faceless thing is pretty impressive. But I think is really just the beginning of what's possible in that world and I think this is a really grant, you've put a really great example for everybody to sort of model or follow or or, I don't know, lock in on because there's also all of this potential and I think a little bit of creativity would help people to see what's possible with this faceless video thing. Because I think most people think about it. They're like, a lot of people scared to go on video. A lot of people don't want to show their face like that. But the truth is it is like a lot of people don't really know how to execute that right they don't know how to sit down and execute those things so for the most part are in the real execution. I'm curious. Let me let me run that because we've got people joining since you kind of walked through this process but let me pull this up one more time on these types of videos just so I'm clear. Are you doing most of the editing on your phone or on a laptop?

Connor: Everything's on my laptop  other than the ones, let's say the one on the second row that is on the left. TikTok makes up for all the other ones on my computer. But I import that back onto my computer. So my background is important for my computer.

Matt: I got you I got your got your so you're using what's your what's your favorite like go to for those kind of stock things?

Connor: I have tried looking in other places, but you can pay huge amounts for stock videos. I mostly use Pexels.

Matt: So yeah, Pexels man, it's free for commercial and personal use. And yeah, I've used it for years, man, it's so easy to use. And you can even download videos in vertical format if you want. But they have a specific section for verticals. But yeah, that's cool. So you just literally go out on Pexels to find those things.

Connor: Just bring them quickly into your you know, AirDrop home or whatever into your phone and then and then put them in the TikTok out and type the words over the top of it in TikTok. do

Matt: Super cool man. So you've got you've got here's a here's a good question is Stacy says, Sorry, logged in like so I'm gonna explain how you're making money with this. So basically, boy, you can unpack that. I mean, that's pretty simple. You just got a link in your bio right?

Connor: Yeah, so people that are interested in my videos then they click the link in my bio and go through the funnel then it connects them to Legendary.

Matt: Yeah, and like and like so his goes over the legendary. Here's another example that we just pulled up in a few minutes ago. Maybe you guys saw it, maybe it didn't. But here's manifestation 365. And, this particular one is more in the manifestation mindset niche. Right? So funny. It's kind of funny that you would go to this, but check this out. So when I click on their link in their bio, imagine that I'm on my phone and I'm on TikTok, and I'm scrolling and I'm like, Man, I really like this manifestation stuff. You know, I'm starting to get into this. Well, right here. This is an affiliate marketing funnel. I mean, this person is promoting an affiliate marketing product called manifestation 3.0. And it's I think as a Clickbank product, and then they have another one about dating. And it's promoting this app. Right? So I don't know if they own the app, or if they have some sort of affiliate agreement or something or a referral link, this might be their referral link. So the point is, as you get those views, right, so, Connor, I think sometimes I teach this decade and a day a lot. The formula that people sometimes miss or don't get fully is, you start out by getting like the first step is just getting views, right? So it's like, how do I get more eyeballs? Second step is that engagement. So starts with views. Once you start to get some views, you get some engagement, start to get some followers, start to get some clicks or traffic, and then you start to make sales or you start to generate leads and sales. Is that right? Connor: Yeah. Pretty much. 

Matt: Basically, there's a certain percentage of followers that you get on social media who are going to eventually explore and tap your link or you're going to give them a specific call to action. That says, follow me or tap the link in the bio or whatever. But that's true across the board. I mean, in every single niche that I've seen, I mean in dog training, in manifestation of wealth in crypto, in just freaking everything out, there's dating coaches on TikTok, there's relationship coaches, I mean, there's just all kinds of stuff. But in every single case like that, it's the same formula, get views by teaching something or creating an interesting piece of content. get followers from all those views, which on TikTok app. and really naturally and organically. Three is get well, get engagement, get followers, start to get leads and start to produce sales. And for everybody who's watching, that's a formula that has been working for people on TikTok for the last two plus years and without fail and really without stopping, which is pretty crazy. Dang, man, that's super cool. That's super cool. So, on a day to day basis, you've got school you got a lot of shit going on. But you got all this stuff going on? How many? Do you have a content creation kind of schedule? Are you now just kind of posting when you have free time? How have you laid the business out?

Connor: So I make content or only have a schedule for that this summer when I have more free time to kind of make a schedule try to keep it rolling even more but with posting I found that posting in the morning works really well for me so many times before noon is when I post so I try to post like a video an hour apart from each other trusts so I found that that works that kind of doing it and midday for me doesn't work as well as in the morning. So I tried to start my day, losing every hour and then I was making 34 times a day if I'm able to then switch to the next day.

 

Matt: Fascinating. And then do you? So with that, do you then envision going into any additional niches? Or have you explored other niches? I'm always just curious because like, I just don't think that any 20 year old can not think through them. But like, what, where do you see taking sort of the affiliate business model? And what other ideas where, you know, what's the future like?

Connor: I have kind of my other niches but at the moment, I'm trying to make the most out of what I'm doing right now. So it's pretty busy at the moment. So I'm thinking about going into YouTube, Facebook, it's just I'm trying to learn more about that at the moment. And I guess I'll try to keep going to TikTok for now. And I thought about images. I haven't really thought too much at the moment, but maybe, like coaching or something one day, create a course. 

Matt: Yeah, that's and that's something then you can always do down the road and whatever dealing with freaking refunds and crap and coaching can sometimes get annoying but, you know, you can charge a lot and it's, it's cool when you and you know what's really cool Connor I think that like, you know, having a bigger vision for you just your channel in general is also important because, you know, you can build this to 500,000 or a million followers and you know, you can easily sell coaching on your strategy and how you did it for you know, 2500 bucks or or 5000 or 10,000 bucks or something, you know, and you could take one or two clients a month and pay for your college tuition.  That's a cool thing. You know, that didn't exist before the internet. that wasn't a thing you know? And it's a huge opportunity and seeing that with opportunities to guys is really important. But I also want to say if I can just give you a tip based on kind of What I'm seeing so I spend a lot of my day just really evaluating things like What the hell's going on on social media. How are people getting traction? What's happening and I'm starting to see a lot of traction on Facebook organically. With reposting or with reposting of basically or just literally taking TikToks stripping the watermark off of them you know how to do that right?

Connor: Yeah

Matt: Yeah just taking the watermark off of them using Snap Fake or something and reposting them to Instagram reels but you know through the app you can also have that real be posted on Facebook. And so posting the reel to Instagram to Facebook. And then YouTube shorts too. I'm not sure that I'm seeing a ton of traction on YouTube shorts the way that we are on other platforms. But the way I describe this is, because the work is so minimal, really, like once you post a video, it's pretty minimal work to just get that content onto other platforms. And I just explained it like right now we're in this cycle that's going on. And in this cycle of content, these different platforms are basically fighting for your attention. And so if you're omnipresent, meaning you're posting to all of them, whenever one sort of sort of goes hot for like, a couple weeks, or a couple months, or a year or something, because you're omnipresent, you'll already be on all those platforms posting and stuff. So you'll be able to capture exponentially more traffic over the span of six months, 12 months a year, you know, versus just being on one platform, then hearing about Facebook that's like, oh my god, Facebook's hot. And then by the time you're there, and any catch up, it's kind of gone. So yeah, I think that that's a smart thing to eventually look at, you've got a lot going on, but it doesn't take that much extra energy and time. And we're seeing like, it's kind of weird that we spent a long time since we saw Facebook. Since we saw Facebook pages grow organically. Like that hasn't really happened since like 2010. And I'm starting to see that now. So very interesting. It's an interesting trend. And yeah, keep your eyeballs on that. Because that's a really hot spot where people are getting massive, massive amounts of views on their content. That hasn't happened on Facebook in a really long time. So it's good to know what to look into for the summer. 

Connor: Yeah, for sure.

Matt: You headed home for the summer?

Connor: Going over two or three weeks, and I'm coming back over the summer to stay here so Matt: You own the house?

Connor: Renting it with a few of my friends. 

Matt: Cool. Yeah, still. That was probably one of the best years of college and so for me, it was just like renting a house out with friends and having a whole house like it's super fun. Cool, man. For everybody who's here, they're just starting the challenge. They're just getting going. What would you tell them about the challenge? What would you encourage them to do? In turn it specifically in terms of taking action and actually getting out there and starting to create some content or create a blog or create a tic toc or whatever? What have you learned that you feel would be a good bit of encouragement to those people?

Connor: I wouldn't say just like start somewhere you have to start somewhere and then I guess picture ideas on paper and just there's a lot of different niches you can go into to see what you're most interested in. And then once you get going just go along with that and I guess just test out everything that's what I've taught. tested out so many different things that won't work so well the one I like so can't go wrong with testing, testing things. 

Matt: Try new things don't be scared to and I would I would even echo that and you know there's people out there and TikTok who are kind of shit kickers I call them and they're always willing to tell you, what you're doing wrong and and Oh, you know, you're gonna ruin your brand by doing that or whatever. It's like. You have so much life to live. You've got so much. You know, there's just so many freaking things you can try and do and start over. Like just be willing to try everything and see what you gravitate towards and call us great adventurers. Love it honor man Nice meeting you and I mean you've been around our community for a while now so you know in three or four months hit us up, send us an email and be like, Hey, here's what's new. I'm making some progress on this. I think this would be interesting to share on the show and we'd love to have you back.

Connor: Thanks for having me. I’ll do that.

Matt: Of course. So you gotta go alright guys, dang thing if you guys haven't gone in and found Connor here's his TikTok it's @themoneymindsetman. That's such a cool name right here so give him a false kind of on my face but turn this down a little bit. money mindset man. Follow him on TikTok. And if you want to learn or want to learn a strategy for not showing your face on tick tock, there you go. A lot of people ask me about that. So he is a powerful example of how you're able to do that. Guys, have a good Wednesday. We'll be back here tomorrow and Friday day. We'll be back Thursday, Friday, with more guests and more incredible stories, people making money from their social media, from their blog, from their content, from their ads, from their marketing and have a great rest of your day. We'll see you back here tomorrow.

How To Make Affiliate Marketing Work Around Your Schedule

Below is the transcription for this episode:

JoAnn: All right, everyone. Welcome to Wake Up Legendary. You don't know me. I'm JoAnn from the marketing department here. And I am so excited for you to talk with our guest today and just meet her and get to know her and hear her story. And this is Ashley. So welcome through all the ups and downs of going live. Sometimes that happens.

Ashley: That's fine.

JoAnn: So why don't you share with everyone first? how you found us and what brought you. Why were you even looking at what? brought you to Legendary in the first place.

Ashley: Well, I'm just a small town, mom. In Ohio, and I had actually had an accident where I fell through my garage ceiling, and we were supposed to take a vacation, but once that happened I couldn't. I was fine, but I was pretty banged up so I spent the next few days on my phone and I came across, Legendary on TikTok, just like so many others, and I was like well, I don't. I've tried so many other things to make money at home. You know I've done the Beachbody and I've done different things and I've just done so much and it never seemed to work for me, it just, it does for some, it wasn't my thing. Right, and I was like, it's a $7 course, what, what am I going to do? be out if I take the $7 course and it doesn't work. But as soon as I did it, everything on the internet made sense. Like all the people that you follow on social media sites that are promoting things that they like, and I was just like, this is how this works. This is how they do this. And I knew from right then that that's something that I could do at home without having to have a babysitter. I have a seven year old son and I work full time so I didn't want to give up my evenings and my weekends. But I needed to change our life by making more money.

JoAnn: Right? What did you do so you jump in. So we still have our nine to five, right? Yeah,

Ashley: I still have a nine to five. So okay,

JoAnn: So now we're balancing building a business. But really what's your driving factor? It's not necessarily money, right? We always can get, you know, figure out what's really driving you here to put in that time, energy, effort, time freedom.

Ashley: Being a single mom and working full time. I feel like I don't get enough time with him because you get off work. And you have to make dinner and you have to mow the grass and you have to clean the house and you have to do laundry. And I feel like your evenings go so fast. And he's growing so fast. And so eventually I would like to leave that nine to five and be able to do whatever I want with him and have that time freedom.

JoAnn: Right. That's huge. Yeah, I think most people don't realize how that's really the reason they're here. Yeah. Is to have almost, I like to call it freedom of choice. to go today we're going to do this. Yes. Tomorrow, I'm going to do this. I'm going to go to Little League, I'm going to be able to just go on vacation or I'm going to choose to sleep in or I'm going to choose to not take overtime at my nine to five because I can right it's right. Choice is really what we're looking for. Right and the closer we get to summertime and summer break with his school,

Ashley: I just keep thinking I'm ready for where we can spend every day in the summertime doing whatever we want with you know, I can get up and I can work on my business for a few hours while he still sleeps. We have all day to do whatever. So that's my drive. And that's why behind every day I just don't feel like working on my business. But I know what my goals are.

JoAnn: Right? Okay, so you find the challenge you jump in, you start going through the days, how did you do you? How did you set up your time management to make sure you're meeting with your advisor, getting through each day, and still leaving time for your son and all of that for anyone that might be struggling with going through that process right now.

Ashley: He was actually with me for two of my calls. He was sitting right beside me. And you have to just include him. And he knew that mommy's doing some work now on my phone. But you're right here with me. And, you know, there's times that I try to get up early, and I try to stay up late and respond to people and do emails and set up things that way. And sometimes it doesn't work that way. And I have to do it while we watch a movie. And he's right here with me. But, you know, I just have to figure out that time frame and make it a priority.

JoAnn: Yeah. And I think when kids see that, too, they're also learning. Yeah, okay. Mom's working on this. This is how you make things happen. This is how you can find time. It's not like okay, you have to go away and be with a babysitter and I'm alone in a room at a desk. It's not my job. You can do it while watching a movie.

Ashley: I also try to make it a priority to put my phone away and have, okay, I'm not going to touch my phone, I'm not going to look at notifications. I'm not going to focus just solely on our life and what we're doing because otherwise it can be overwhelming, sometimes.

JoAnn: Right? What do you think was the most overwhelming point for you? As you were starting this?

Ashley: I'm just being confident and knowing what I was doing. I mean, I still learn something new every day. And I feel like that's something you have to be comfortable with is not just getting to a point where you think you know, at all you're going to continue continually learn,

JoAnn: It's never a place of perfection. No, right? We're, we wait for perfection, or we're trying to achieve perfection. It's just, we're gonna have a lot of disappointment.

Ashley: And you're gonna let yourself down. And I try not to be so hard on myself. Like if, if I'm a few days past a goal or a week passed ago, I'm still striving for that goal. I'm going to hit it eventually. So I just keep pushing. Right? I think there's so many people that I get messages from that call this a scam, or they say it just doesn't work. But I think those people just didn't take the time to put in the work and learn.

JoAnn: And I think you can find that with every business and everything. Somebody decides they're stuck. And that mindset is a scam. Yeah, I think it's gonna work. They're alive, but they're choosing that. Exactly. They're actually choosing to stay stuck instead of choosing to have that growth mindset and really open their eyes and thoughts to options.

Ashley: Exactly. And I realized that last summer when I found this because, you know, being a single mom, I wanted that stay at home mom life. Where they can go to the school parties and participate in stuff and always be there and being a single mom, I only have one income so I had to go to work. And then when I started this and I was in the middle of my 15 days and I called my mom and I said why can't that be me? Why can't I build my own business to where I work from home for whatever hours I need to and what why can't I still go to his school and be the helper mom and just because I'm a single mom doesn't mean I I have to go to a nine to five

JoAnn: Right, does it? There's already a lot that there is struggle there's challenge challenges but it doesn't mean well this is my life.  you always get to really go after that and yeah, no. See how it goes. So how's it going? After you finish the challenge, what was your biggest first milestone and first goal that you achieved?

 

Ashley: I struggled for a long time I would always get the smaller commission's and but it took a while and so I hit my first really big day and I hit at 1,800 in one day and I thought that's my whole that's over my whole monthly House bills like people don't realize that they don't

realize that you hit one and one day it can change your whole life and it just makes you just keep pushing even further to take this further and learn further and but definitely to focus on one thing at a time. I think that it can be super overwhelming to be trying to promote multiple things and too many irons in the fire just stick to one thing.

JoAnn: Well let me first preface obviously we don't guarantee income Ashley's just sharing. So I want to say that because she gave a dollar amount. Yeah. But something after that, he said it's huge and I think this is and it's a little kind of goes along the lines of the email I sent out this last weekend, is pick one thing and do it really, really good. Yeah. Just keep going and keep going and keep going. Jumping around over and over to this and that, this week I'm going to try this  and I'm going to try that next week. But it's not like trying ways to build traffic. Don't change offers.

Ashley: Right. And I do see that on TikTok a lot or Instagram where they'll be promoting the one thing and then the next time you see a video, it's something different. That would be confusing for viewers. I know it would be confusing for me if I didn't know what they were doing. Right? Well, the whole point is you're building a relationship. You're building trust with your audience.

JoAnn: Right? And if they start following you all right, I'm gonna check Ashley out. What'd she have to say? Okay, and then all of a sudden you switch and you're like, that one is out. This one is in and then two weeks later. Oh, that second one's out. This one's like, Wait a minute. Ashley's not so confident in her offer. what's, you know, actually it's not here to help me Ashley here to help yourself, and they want to feel you're here to help them.

Ashley: Right. And this is definitely something that can change anybody's life if they actually take the time to learn and put into action what they learn. 

JoAnn: One- take the time to learn. And two- put it into action. Did you feel like you ever had a roadblock taking action?

Ashley: Just my own mentality, you know, you've got people that, especially like the older people like my grandma, was a huge thing. If it sounds too good to be true. And, but, but you don't understand, like, you have to put in work it's still work. It's not just, oh, I want to take this course and I'm just gonna quit my job. Right. You have to build it, we have to go and sell as I'm going. Because it's something that I haven't told everybody in my life and it's not. any of their business. I tell who I want to tell and that is what it is. But when you don't want to share, you know, everybody has those days that they don't want to show up or they don't want to do it. But you have to treat it like your nine to five. You go to your nine to five when you don't want to. So if you eventually want to leave your nine to five. You have to do this too.

JoAnn: Right? I think that's you probably nailed one of the misconceptions that I see is people will give a nine to 510 years for like a 1% Raise. Yeah, one day, I'm going to get that little tiny, measly raise that will let me like, get another Starbucks into, I'm going to give it 10 more years. And then they come to this. And they're like, by day six of the challenge, I better have five grand falling from the sky hitting my account when I wake up, never having to work. I can just sit on a beach and it's just landing in my account. And it's like, Oh, it doesn't work that way. There's no, that's involved here. It's still work. But it's not. It hasn't been helping you get to where your goals are, and it's a hell of a lot faster than 10 years so it's like if you're giving it you're willing to give yourself a decade at a job and you frickin hate, right. You hate it. Why not give yourself six months and 12 months that could change your life.

Ashley: Right, and I noticed as I was learning. You know there's times that you could spend an hour, two hours on your business, or you could spend a Saturday and spend five hours on your training courses and setting things up and getting, you know, you kind of set your own speed, yeah you can do it. Once everything's set up, you can do it and one, two hours maybe a day. But it takes time to learn what you're doing.

JoAnn: Right. Well and it doesn't have to be every day. Some can do this every day. I'm going to put four hours into my business. I'm going to put you know, whatever that timeframe. Just look at your schedule. What can you do with your life with everything that's going on that you can commit to and then stick to that. Like and like you said on a weekend Yeah, if you have four hours free, match content, add a whole bunch of stuff to drafts. You can repurpose where you're going across and posting things to different channels. There isn't. one way or no other way, but make it work for you. And just keep moving.

Ashley:  Yeah, I That's exactly especially working full time. I have to be able to prioritize my business, but I'm also working eight hours full time and then I get my evenings and depending on what we have that evening, so I will be pulling from my drafts or pulling from older videos and repurposing them and it might take me a little while to get back to some messages, but I always respond. 

JoAnn: Yeah. And that's okay. Now, let's say that it has to be you know, immediate, exactly. Okay, so we have our tick tock channel now with almost 15,000 followers on it. So definitely.

Ashley: Try it. I just started a second page also and tried trying.

JoAnn: Okay, so how did you get started with your page like how, when did you, are you going live, when, what were your steps with going through that for anyone that's in that early stages of TikTok.

Ashley: Just tell your story. I have not gone live yet, I really should. I don't know, I guess I need to just to be honest, just to be honest. and tell me your story. I seem to get a lot more views on replying to comments. and talking that way and just telling them about the training. 

JoAnn: Right, okay. So what's holding you back from going live?

Ashley: I don't know, my nerves. I need to just get over it and just do it because I'm sure I'll be fine.

JoAnn: Right. What's the little voice telling you what's the biggest worry?

Ashley: I don't know. Just be you know, be the little insecure, insecure bug. Maybe after doing this today, maybe I'll go live tonight.

JoAnn: Yeah. Our guests yesterday. It was an amazing interview, and I really loved his perception because perception is reality. Yeah. And he was all about serving. Anyone that showed up. So if he had one person, pop into his life. If you were I was live, and you were my one guest some go, oh my gosh, I only had one. It was awful. And he's like, awesome. Ashley, how can I help you? Right? What are you working on right now? And it became like a one on one mastermind session. Live? Yeah. And it was just how his mindset approached it, instead of like to have to have 1000s on or I have failed. One if I only have one or two. Imagine the amount of value in conversation. I could have helped somebody better in a small group than something big. So maybe that will help you. I don't know. 

Ashley: I like that view of things. 

JoAnn: I when I heard that yesterday, I was like, Oh, that is such a beautiful thing because I think that's a big roadblock for people going live.

Ashley: I think I'd be intimidated at first, to have all the 1000’s of people on there, but because I do like to be able to just email back and forth or comment back and forth, or answer questions just. directly to that person. It's so much more personable I feel than being overwhelmed like in a live with all these comments, and you're trying to get back to everybody and then you might miss somebody.

JoAnn: So yeah, yeah, definitely. Okay, so what's the next milestone for you in your business? What are you close to achieving and reaching?

Ashley: I don't know. Like, I just have so many goals. First, I want to be debt free. So I'm working on that. And then as soon as that happens, I'm hoping by fall to leave the nine to five. So I love it. That's my goal so far. 

JoAnn: So you're definitely going to come back when we are absolutely at a milestone and you’re going to share with us so that we can celebrate with you for sure. Cause that's huge. That will be huge. So anyone getting started, what is your biggest piece of advice?

Ashley: Don't give up. Even when it's hard, even when you don't understand. The community and those groups. They answer everything. I mean to see Dave even pop in on comments and help and answer things and the community helps so much. So don't be afraid to ask a question. There's not a question that's stupid. I think a lot of people feel like they shouldn’t ask. But just ask. When you’re going through the training that business plan advisor was so helpful to me.

JoAnn: The people that work in support and answering all the things on our group pages and stuff are always really here to help so that's a great piece of advice Never be afraid to ask because if you need to know it, you deserve to know it right? If you're unsure about something there is no level of worth to get a question answered.

Ashley: Well and if you let one question stop you, if you would have just asked it could have changed your whole life. 

JoAnn: And sometimes it's and I've had people reach out like so sorry, I'm asking this but it's their biggest roadblock was some small piece of tech or understanding or they couldn't find a link somewhere. Just getting that answered, that takes about 30 seconds changes their day. It keeps them moving forward. And that is the goal and that's what we want for everybody at Legendary is to just keep moving forward.

Ashley: It's not a competition. You want to see everybody succeed.

JoAnn: Everyone can win. And right, everyone can win. And everyone is worthy of winning as long as you are willing to learn and be willing to implement. 

Ashley: Exactly.

JoAnn: Those are the two keys for sure. I loved chatting with you today. Everyone go find Ashle on TikTok it’s @makemoneywithmcbride. Go follow her and comment on her stuff and cheer her on. Thanks so much for coming on.

Ashley: Thanks for having me.

JoAnn: Keep in touch, okay?

Ashley: For sure.

JoAnn: Thanks for hopping on today. Tomorrow we will be back on with a new guest and stay Legendary everyone.

Why Communication Is Key To The Success Of Your Business

Below is the transcription for this episode:

Below is the transcription for this episode:

Dave: What's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and here we are excuse me back again another Monday. Another incredible lineup this week of obviously lots of sips of coffee, but great get right into it as of today a former basketball player who scores big by doing this one thing, Daniel, welcome to the show. 

Daniel: How are you doing Dave? 

Dave: I’m doing good, my brother. How are you? Where are you calling in from?

Daniel: I'm doing great. I'm doing great. I'm calling in from North Carolina.

Dave: All right, man. Awesome. So you're a baller. So tell us about how you got into internet marketing?

Daniel: Yes. Obviously born and raised in London, I came over to the states and saw kind of that success there and as I got into the internet marketing space, I was actually in network marketing. I was in a network marketing organization and I've been Yeah, still and still have some affiliation there. Great mentors, great scenario. And then I'm very thankful for Thanksgiving. I think it was like November for Thanksgiving or Christmas dinner and I was just scrolling on TikTok. And I think I saw, you know, Ian Maclaurin, Brian Baron here McCaw. I saw his two passive incomes Eric sold. And I was just like, You know what, $7 to learn about a market space. I already knew back in the day that I really wanted to understand how to leverage social media more, or even just leverage the online space and I felt like where I was at in the network marketing space. Even though I had many great blessings. I felt like it was slightly limited in how much I could expand just based on you know, different circumstances. So paying $7 didn't really pay attention to it. So again, emails and emails and emails so a couple more videos and I was like $7 to learn again, a space and for me, I like to see stuff. So I'll pay seven just to see and make sure I'm not missing anything. And it turned out to be incredible. So yeah, so that's how I got into the 15 Day Challenge.

Dave: Nice man. So mainly you were doing offline stuff in network marketing. And that's, you know, mainly includes, you know, prospecting people out in society, you know, which, which actually a lot of online marketers who are just getting into, you know, just discovering online marketing, just discovering entrepreneurship, quite frankly, and I don't want to go into the all back in my day, I had to walk to, you know, miles both ways, uphill stories, but, you know, I'll tell you that offline network marketing, it ain't a Yang. And trust me this is hard you know, compared to that and that's not to minimize everybody's experience of going through the uncomfortability of just working with whether it be your computer phone camera, I get it, but try 50 calls a day 20, 3 way calls home and hotel meetings galore. Right. Daniel, you know the game.

Daniel: Yeah. And the funny thing is I got into it. I was very proactive before the pandemic happened. I was pretty very proactive with my team to go online. I wanted a place to go online, to make sure that we can do business from anywhere so we kind of transformed a lot of stuff online on Zoom and everything. Yeah, we got to a space where, you know, you know, what I love about your program, Dave is you promote, you know, starting learning skills, build your own brand while learning the skills were in that space. I don't think it was as much about building your own brand and I thought I was starting to get limited. So yeah, we did go into online space. But you know, I felt that it was more than I was calling my name, especially the income goals I had I just didn't see it quite, you know, enlightening gave me then the time I went into my family.

 

Dave: Yep, yep, that makes perfect sense. And, you know, I think that network marketing is a fantastic way for a lot of people to, you know, to, you know, get into the game and oftentimes, you know, we kind of like the gateway drug, if you will, to entrepreneurship. I know it was like that for me. So in a lot of ways, I make fun of it all the time. Only because I've done a lot of it and and I know I know what it's like but I wanted to just if I can hold on a second. I wanted to try to see if I can share this real quick because what you just said is really really important. And it's it's uh, yeah, it's looking like I need to update Chrome and I'm sorry, but the thing that you talked about with a change in the business blueprint in the phishing formula, so if anybody wants to know well, it's in there. And it is an upgrade. It is an a, an upsell, whatever, you know people want to call it obviously you can go through the challenge, you can get into the blueprints, and for those of you who are new, there's no pressure to do that. There's some incentives as you're going through the challenge. If you want to get deeper into education, want more accountability. There's you know, there's a lot of detail in that and it's, it's, I think you'll find long term when you use the information, everything that you spend here at legendary, you'll make that you know, it's there's an ROI of 10 plus 100 plus 1000 plus in this in this business, and I think that's what I don't think a lot of people Daniel, realize about the skills is man the skills once you develop it once you even get a foot into the industry. I mean for network marketing. I have you know, I got a foot into the industry by just signing up as a distributor like everybody else and then within a year or two, I was selling tools and training in network marketing as I was all in the industry, right. I got a foot in and then I'm all in I'm making 1000s of dollars and all of a sudden, you know, a week for me that was I'm rich. I'm working from home. Right now if I made that today, I'd be poor, but here's my point, you get a foot into the industry, and it changes your life. I mean, Daniel, how do we convince people that $7 Even $2,500 Whatever you invest in yourself in this space, if you use it it's going to possibly be the best ROI of your life.

Daniel: Yeah, that's a great, great question, Dave. I think the biggest thing is for me, I think understanding my story will help people understand it, you know, I felt like I had to catch up. Right so seven to me it was almost $7.20- $500 whatever it could be, whatever, whatever the case, like you mentioned, to catch up, right? Because when I was in the network marketing space, you know, phenomenal mentorship, phenomenal, great leadership there. But I needed to learn different skills that will allow me and for me, I'm a busy Dad, I'm a global sales leader. I'm a busy dad, right and husband, and for me, I wanted to get to the goal, right? So I feel for many people watching this. If you want to get to the goal sometimes I mean, $7 it really wasn't a joke's on me. I just felt like, I mean, I know there's so many things I could spend the money on. So I think to get people don't understand that is to just think more about what you could be missing, rather than what people could gain. I think sometimes we think oh yeah, maybe $7 Maybe $7 benefit. Well, if you think of it like Hey $7 could make me, in short, I don't miss out on a hundreds of 1000s of dollar benefit right and that's the opportunity cost and I studied accounting too. So opportunity cost is always my biggest fear. So I think what could you miss?

Dave: I like that. And that's a real that's the real that's the real mindset. I feel like I have somebody who's trained at success. And what does that mean, train that success train to be successful if you've never trained to be successful? Why? Why would anyone think that you're going to be successful? So for some of you who are feeling frustrated, maybe you've never trained to be successful, you know? Here's what I mean. A guy like Daniel, similar to so many people who have been successful in other businesses or other industries, comes into this industry. And instead of looking at it like, well, there's just too many people here it's oversaturated or who would want to hear from me are all of these different imposter syndrome. soundtracks that we play, when we are not trained to success? Somebody like you who you weren't born to be successful, unless you unless you were born, but I don't know. Were you born royalty? Were you born automatically successful? I'm assuming you were. So you trained in success over the years and now you're coming into this industry? As late as you could possibly come into it. I mean, a better time to come into it would have been six months ago, 12 months ago, 10 years ago, but you're coming into it in 2022. It's like brother where are you Ben? But you're trained in success. So it's like what I'm picking up is you're not going oh, it's oversaturated Oh, you're going? Who can I pay? Who can I hire? Who can I get around to catch me up fast so I can blow past all of these cats around me who ain't willing to work as hard as I am? Does that fit?

Daniel: No, that's true. I mean, to me, there's no point being skeptical from a lower platform. You know, like, for me, I have to say to myself, you know, let me pay to get to where I can get caught up. And then my skills, talents and abilities now can shine, right? So I think for most people it is look, you know, you have to understand that I'm only 32 years old, and there's some people out there you might be 40 or 50 and you feel like man, like it's too late. Everyone's saying it's oversaturated. So I'm pretty sure you know, the amount of people that say it's oversaturated probably ends up being the fact that only two people even do it anyway. So, you know, the more I hit oversaturated the more I realize, wow, there's less competition out there. So, you know, it just makes it easier to go out there and have success.

Dave: You're right about that. You're 1,000% right about that. And when I discovered that little secret that it was actually a lot easier to succeed than I thought it was because what I really had to do was just be tenacious about it and not give up because around me, if you could imagine a battlefield of men and women we're just getting taken out all around me. I mean, just people were dropping, you know, another month. It's like, Where'd Sally go? She hasn't posted for a month, you know, or where'd Bob go? I haven't. And I used to be on his list. I haven't gotten any emails from him anymore. You know? People just drop off, they get distracted, they move on. Other opportunity, new opportunity, bigger opportunity, whatever it is. And usually it's just Oh, Bob's doing the same thing. He started, he started something new, didn't follow through, and then he started something new. And I know people like that. Who I've literally known for 10 years who just the amount of times that they start and stop somebody if they did just put all that energy into that one thing, whatever it was, and it's and I tell this all the time to people. You don't want to do it here. You don't want to learn here. I don't mean, I'm just a guy who's here. You don't have to listen to me go do it somewhere but do it in don't spend 20 years trying to get rich quick.

Daniel: And I think the biggest thing to Dave is what people don't realize is you will always be successful. You've built multiple businesses. That you know you've gone through the grind of what it looks like to be a rock bone, even learning your story. You know what it feels and I think sometimes when people feel with the hesitancy is that why would someone that's done so much when it helped me right? One of the put programs together that can help you but not realizing that the pain that you went through the pain I went through growing up in London and why I had to go through in the streets of London and Boston will get me out of so many tough situations that pain actually turned into the wanting to help and serve other people. And that's why you know, your program is so incredible because it's putting something together for $7 to say, Hey, I know we have to make this a lower cost and most people can get into it, but be able to now expand and grow. So I think that's another component to it too.

Dave: Yeah, that there's all kinds of reasons to be skeptical, And I'm just not even any type of guy I'm like everybody else and that's, you know, we get people put on pedestals. It's a weird thing. Human beings are just weird in the way that we put some people up and put others down. But the truth is, is that you know, we're all we're all you know, sitting in a chair right now listening in on a similar device. And some of us are talking and some of us are listening and we're all just humans. Having human experience in the secret of this business is really just all about attitude. You know, my daughter who's sitting over here is home from school today and bringing her to the office says a positive attitude changes everything. And I just I wonder somebody like yourself who's obviously come from some you named it brother your story, their tough. Early life London streets excetera probably done seeing and experiencing things that some of us haven't and are glad that we haven't. How have you kept a positive attitude and not gotten beaten down from some of your experiences, obviously, probably some of the situations in life that were major letdowns for you? How have you not become pessimistic? How have you not become negative? How do you maintain a positive attitude?

Daniel: I think the biggest thing is, you know, for me, what are the major things I love about people in my life? I truly believe rejection is not a thing. You know, because I think sometimes people's attitude can waver when they feel that they get rejected but to me I look at it this way. Rejection is just a misunderstanding. And rejection is never personal. You know, to truly be rejected, someone has to fully know you. So for me to stay positive every day if I have someone that doesn't get side or if I have someone that doesn't want to, you know, go wherever the case is, to me, I realized that probably there might be some misunderstanding, right? That's just gonna just interact with more people, you know, create more content. So I think the positive is one might, you know, my belief too, and I'm a strong believer. Another situation is just that I read a lot. I read daily, daily habits that I stick to, I have habits and skill sets. I said to myself, hey, when you don't feel like doing it, a habit will take care of that emotion. And I just feel like people have just put themselves in a place to understand rejection is impossible. It's not really a thing. Rejection isn’t an ending, and it's just people just need more time or maybe you're not talking to the right person in the right place in their lives. But the grace you give when they want to get started and you know, maybe they've had a couple questions for you or whatever it is, the grace you give people is usually going to come back and you know, you don't you don't reap what you sow you what you sow.

Dave: Wow, you reminded me of this thing that I read and I just have to share right now because it's so so on point from what you're talking about. It says people who can't you know, it's just one of these things. I just saved myself from the internet, you know, somebody posts, you know, I mean, you know, people who can't communicate think everything's an argument. Yeah. Oh, yeah. What you just said was exactly that. And I see that day in and day out and and I even see in dealing with little opportunities where I might want to be passive aggressive or I might want to be you know, like, like, like, like, offended by somebody being you know, frost or whatever in what you're talking about. Right there. You're right is the secrets, it's literally what Zig Ziglar was talking about. I feel when he says help enough people. It's those little moments where you have somebody with, with the same like kind of toxicity that they're projecting onto you and instead of doing that turn around and showing them grace and letting them save face, and being compassionate in kind in that moment, will win you money in prosperity in in respect, in what you're talking about Daniel is is I don't know. I just What do you think about people who think what do you talk to me about that meme or that quote, people who can't communicate with Kate think everything's an argument. Do you think that that's true and how eloquently does that sum up? What we see every day day in and day out in this industry and in life is just conflict and miscommunicating?

Daniel: Yeah, no, absolutely. You know, the funny thing is, and this does relate, I was thinking about what you were saying. And it's just like statistics, right? If we think about communication, we have statistics. Someone might say 1% of people make it right, wherever they make it . Well, statistics really has a lack of communication because it doesn't really communicate to you how many people actually have what it takes, right? If you look at the 1% The 1% did what it took to succeed. Maybe like 9% got distracted like you said because they started and didn't move forward. So that itself is a lack of communication. That kind of relates there but the biggest thing is, you know, what, you know, arguments a lot of times are started by people who are not secure in themselves. And a lot of times we give the other person too much credit. Sometimes you might be incredible at how you deliver information. You might be incredible at how you explained how to get started or what the 15 days are gonna be about. You might have had a great delivery, but the person might be as secure as something that has nothing to do with you. So if you just stay consistent and the right person will connect to that fact. That person will actually sit in the audience and find out that Oh, wow, you actually spoke to him in this way. I wouldn't get treated that same way. Also, some people don't see it the first time like you had, like you mentioned, I think you said 7% of people purchase on their first look, I believe or, you know, it takes seven times to come around. I mean, that's just people being insecure about people's past experiences. It's never personal. And that's why it's not ever, you know, miscommunication. It's not. It's not that it doesn't need to be side by side. We understand what people go through and just be consistent.

Dave: Yeah, I think one of the really easy ways to kind of tell whether you're in a good place, a place to be prosperous and profitable or a place to be basically where you're repelling people in money. And the question is really it's how are you treating people when they say no, how are you treating people and they either reject you or they say no, you know, because the most common trait of a toxic business person or or just toxic person in general is when they don't get what they want. What do they do? And they start throwing a fit so I've actually seen a lot of marketers, and entrepreneurs and salespeople who when they don't make a sale when they don't close on that very first try, you know, because somebody is just I mean not they didn't wake up that morning and decide. They didn't wake up that morning with the intention of spending hundreds or 1000s of dollars with you. Give them a break. Give them a day. You know what I mean? But I see people, it's man, they're the kindest when they're on that first but the moment that somebody says I'm not right now, or I can't right now or it's not a good fit, or even if the person says not leave me alone or whatever. The salesperson or that professional will follow. Going all off, right? I mean, just everything in a niche sitting around and wondering, why am I broke? You know, why can I not get ahead? It's like I've tried 15 businesses, well, everywhere you go there you are, you know, it's nothing changes, nothing changes. And I see people Daniel, they want to understand the science of the code in the funnel builder. They want to get real technical. And I say, forget that. Just learn how to talk to people and treat them with dignity and respect and clearly explained things and then when they buy shit from you, actually over deliver have surprises in bonuses there that they didn't expect. Do more stuff than they paid for. It's like, this shit ain't rocket science. And I know that as professionals, we like to sound like it's complicated and let me deliver the secret marketing formula and blah, blah. But here's the facts, guys. What we're talking about Daniel and I right now is it it's just learning how to speak to people. That’s it.

Daniel: That’s all it is. And connect with people and understanding that you know is is Miss undecided is a big thing rejection honestly, like I said, so we definitely write and I love

Dave: That rejections not a thing because it really removes all of that. They don't like me or they're out to get me because you know what, really we go into when we're when we get rejected. We get angry like what do you do but you know what we really are is afraid and scared. And you know, it's just fear we interpret to perceive this person's words to be all about me. You know, and yes, you're so right. I realized this cat must be having a bad day.

Daniel: And the funny thing is Dave is even in my life, I get more I get more leads from my lives. When I just have conversations with people and just ask them about them. If you know people find out about you I have a little banner on my lives. You know my tell them you know what I do have wherever it is, but all I do is talk about others and just ask them questions, see what they're about and connect with him because I realized, and even some of my you know, the people that you know, connect to me in general, I like to just say hi to them. That's the important thing. Say Hi, to them . How are you doing? Oh, man, I've never had someone connect with me. Yeah, because we're human beings right? So I think that's another thing too, if you don't have to connect with people or human beings. And I mean, I still haven't finished it. Now. I always say to people, when you're in interaction with someone, in communication with someone, right, then that movement is never again, to know that hey, I might have a bad way. I said something but it's never you because you just have holding your ground and being confident to communicate information, communicate this program to someone. A lot of times people come out of their shell and say, hey, you know, I apologize. I shouldn't have said that to you. I shouldn't have because they realize that they were secure. And they just wanted to throw something at you to see if they broke you down to see if you can match them. But really, and truly, they really do respect you. They just put you in a quick test and you failed the test. But you reflect and say, man, what can I do have a better conversation, maybe the blueprints were trained and kind of listen to again, what you'd have said that would be I never, you know.

David Sharpe: I just had that situation happen last night with my wife. She asked me a simple question. I got defensive and she's going hey, I just you know, it's just a question, you know, and she wasn't, you know, she could have said made it all about you know, she has gone into her own you know? Yeah, that to where to but she's wise enough and has have been been at this long enough to know that it's not her it's me, you know, and and she doesn't take on if I'm going to be immature, if I'm going to be defensive, but she's not going to take that bait. And she just says, oh, you know, wow, okay. I'm curious as to why you're so defensive right now about this, you know, and she keeps the pressure on me and, and the focus on me not to Hey, can I want to catch you, but babe, what's up? Like, why are you okay? You know, and instead of arguing, this is what we used to do when we first got into a relationship, you know, she would ask me a question. I get defensive and you know, how we get we puff up and all this and, and then she would, you know, pursue and engage in it would end in toxic fights. And you know, I mean, you know how it is. It's the honeymoon phase where you get a lot of highs are high, but lows are low, if you know what I mean. Yeah. And so, this is so true. And the the this communication thing, learning how to communicate, realizing that you're in the communication business, realizing that you're in the people business, this is really you know, all of you folks who say you you like people and you know, you just you want to work around people that you like and all this kind of stuff, will you create that atmosphere, and now that you're on your own and you're your own boss, and you're in charge of facilitating your energy in the environment, on your pages and on your profiles. Well, you control that energy, and so you get to have the energy wherever you want it, you know, and I'm really empowered by that even on this show, is because I really get to bring people on whereas where the normal what I usually experience on podcasts and things like that is a guru bringing on another guru, you know in for me what about this when enter this kind of scrappy hey, here's all these new people who are using this training, succeeding, let's learn from them. Let's listen to them. And you know, I think most gurus would say I never bring on somebody that just bought my course 15 or 30 days ago, you know, afraid to talk about to them afraid they might, you know, have bad feedback or something and I'm just like, you know, let's let me let me quite frankly, let me keep my communication sharp with my audience with my target customer. Because if I can have a conversation with you and listen to you, and it helps me so much more when I go then to do other lives or create other content and stuff like that. So I guess in a way I still have after 10 plus years, this desire to also because I know if I don't Daniel my communication will get rusty and I could get right back into a place where my words are not connecting with people. Because I'm, I've been too much in isolation and not keeping my I have to keep these skills and that's why I like going live so much. So maybe you could talk about that and how that's maybe helped you and give us a couple of tips about how to practice empowering communication with people and engage in an audience instead of just feeling awkward on the live you know, like you feeling like you don't have anything to talk about. And then you might get into care and sort of freeze up. What do you do to make people engage and even feel them and make them feel empowered?

Daniel: That's a good question. I always take the focus off of me because I think what happens you know, when I first went on live on TikTok out like, hey, you know, you know what to do, like, you know what to do, right? 

Dave: What like link in bio, right? That move

Daniel: Exactly. And I realized I wouldn't have taken the skill sets I built in leadership of basketball, play for my country and go to and be able to be the network marketing and leadership. I thought I wasn't taking that into space. So for me the way I must have that was taking myself off. You're completely understanding the science, you know, days. If people come to my page if they like me, they go with the pace, they will scroll, they'll click on the link, they will do this. So if I focus too much on the other things that people are going to do anyway if they like, the less we do. So what I focus on, I focus on building trust and connection with the people that come with my lives. You know, how can I learn more about this story? How can I connect with him? I already know and here's the one thing I learned too. And I've learned this many times, you change one person's life that can lead to an impact that you could never you could never even imagine. So in my live even I have one person there. Guess what? I was saying to speak to them like hey, what's going on that you look familiar? Have you come to my live before?

 

Dave: Here how can I help you? It's all about you, dog. You know what I mean? Like and let me know how I can serve you. Otherwise, I'm going to talk until more people come. But it's you, man. That's such a good point. You got one person a lot. How can I help you? You know, it's like, Look, nobody else is here. We're one on one. How can I help?

Daniel: Exactly I used to be the guy take advantage there's about 10 people or 100 people guess what oversee but what I realized is guess what? You know, the people will come. The leads will come if you connect with people and build great content. But the most important thing is that when people come to live, they don't think hey, how can I make Daniel's life amazing?” Certificate, basically you like, do I want to stick held Why do we keep scrolling? Oh, that guy said my name. Wow. Let me know. Let me talk more about myself. That's what makes people feel happy and educated and connected.

Dave: Such a good point. Yeah, it's not their job to do that. What? I'll be done in a minute. We'll get some food so you know. That mentality is such a big one in this business when you stop looking at numbers. That's one thing I like about Gary Vee. Gary Vee really talks about that a lot. And while everybody over the years has been, you know, critical of him and how much energy, how much grind, how much hustle. I mean, everybody has opinions about his work life balance and always marriage must be in crumbles. You don't know that. We all just want to come run in our mouths about stuff you don't have an opinion on. And the truth is, is that all of that time, you know, who knows his family and his marriage may be 1000 times better than all everybody else's and and simultaneously he's putting in that work that consistency and having those conversations those one on one conversations out events are you know, and he is that guy you know, that's his personality that he's you just know that what he's saying is true because he's been saying it for long enough. But his point in all of it is to do what makes you happy. And and and don't focus on the numbers, focus on the individual, focus on the life, the life that you can impact. Because another thing I'll give you another practical example of how that domino effect happens is that now all of a sudden you have a raving fan, who's who's you know, or a friend who's commenting on your stuff and liking your stuff. And that's how you create momentum with your content. Right, Daniel say it's just the simple things. How do you think that people engage on post? Well, they feel some connection, they had some one on one interaction, they have some sort of relationship with you. And if you don't have enough trouble to comment on your stuff, that's how people get people to comment. So those little investments are really important. Those one on one conversations, not only can you know resulting in somebody buying something, obviously, but even more so like you said that raving fan, that's how you get people to come on to your stuff and actually pay attention and want to support you, you know, and want to like your shit and comment on your stuff. And you know what I mean? I mean, it's, it's such a simple formula, and I think we, we just I guess in society today, Daniel, everything's so fast and everything's so instant gratification, that we forget what you know, the equivalent online of opening a door for somebody or smiling at somebody, or just what if somebody goes off on us in public just like not wanting to fight them, but saying Oh, my God, like, I'm so sorry that you're so upset. I can tell you having a bad day. Like, is there anything I can do to help, like, that's an act of God man in today's world, but really, it's not. It's just sort of lowering my ego right and just putting others, either equal or before me and not always having it to be about myself.

 

Daniel: Exactly. Exactly. And, again, a lot of times people you know, there's certain actions you can do, you know, like, you know, tick tock, right, you know, if you have someone like Shin watch time, and all those things are a factor. Well, guess what? People don't necessarily come to tick tock and say, Man, I want to I want this post to go viral for all right, they usually and you've made it you know, the way you can get that same result by caring about them, connect with the people that do engage and having a great conversation and you know, what will lead you to my page what made you want to follow you know, you know, what kind of goals you have, what are you looking into those type of interactions and one of my good friends told me to

Dave: try what have you tried so many quick little questions, but that really, your friend said what?

Daniel: Yeah, my friend said to me one time you know, good to maximize it. You know, sometimes taking people off the road, right? What does that mean? Everyone's used to the Hey, how are you doing? How's it going? Everybody wants to ask, what about a question that takes them off road a little bit? Hey, you know, you know what's a lot when's the last time you really felt fulfilled in what you did? What what, you know, what's the drive you have? What's the one thing you're afraid of losing if you keep everything the same right now, now people have to wait, oh, wait, hold on. They don't have to go into their phone and pick out the generic. Oh, so they go. Now think about it. Now they will come back. We feel something before guessing what sells the connection. That's it.

Dave:  Yeah. And sometimes it's about not being salesy, not you know, the best sales interactions and experiences that I've had are not people who have tried to, you know, get that one up positioning on me. You know, and there's a lot of strategies that people use in sales, you know, like trying to remain the one who's asking the questions and, you know, leading the conversation and all this but, you know, I've really found that just not trying to get an angle or a position on somebody and really just trying to connect with them in as if they're a friend. Although being intentional with your questions and not just totally going, you know, off the, you know, off off brand or off message too much, but I just I just I just don't think that we realize, especially coming out of what's happened last couple of years and all the hate and pain in the world, how just lonely people are and how just giving them some gentle kindness in treating them like a human being with dignity, even in a sales process really makes a big difference. And it's, I see people who are so even people who come on our team advisors who come on and they're so they want a script, they want this, they want that. I don't hand out or give away scripts. Just kind of just kind of here's a guide for some kind of what the conversation and what a good quality conversation might look like. You know what I mean here's a couple of different questions in ways that I like to follow up with the question that I just asked. So I can dig deeper and make somebody really feel like I give a shit about that question I just asked. And like, it's not just a list of questions. I'm trying to get through on a script. You know what I mean? I mean, people can sense that and I think that we, it's not the 70s people. It's not where, you know, it's the same thing that is happening in Russia right now. You know, I feel like Putin feels like, you know, for those of you who are keeping up on what's going on over there. Putin basically has eliminated all of the communication and the news organizations, there's no freedom of press. It's all state controlled. And and, and, you know, I think he feels like it's like pre internet times, because people can get on the internet and get information man. Patients they can get on the internet. And our people are no different. Our customers are no different. We can't talk to them like it's the 1970s and they don't have every single piece of information along with 50 other options right at their fingertips. All they got to do is just here's here's you, cause right here, this is what you are nowadays. Think you're gone man. the flick of a thumb Daniel Is it a crazy world out there man. I mean, we are more replaceable than ever. You know, as people who are in business and you see this every day, a Mom and Pop quality store that was on the corner of the street? Sure. It's good. Sure. We wish that it stayed but guess what, your eyes had Chipotle last night? Because you didn't want to leave and you wanted to UberEATS right. So the truth of the matter is people have more choices. We can't just come on the internet, spend our $2,500 and be like where's my money? You know, get up there. On TikTok and start talking all kinds of ways to people.So that's why I think this conversation is all the more important about just learning how to talk to people and treat people with respect and realize that every little answer or response that you get, that's not exactly the one that you want. That doesn't mean that it's an argument. It doesn't mean that somebody's you know that you're a piece of shit or that you're never going to be successful. It just means that hey, maybe somebody's having a bad day or maybe I'm filtering this in a way and I'm hearing it differently than it's being said. And that's another scary thing. Daniel is a text on how things can get lost in translation. I have to be intentional in paying attention to what I'm writing to ensure that it's clear and ensure that it's coming across in a way that doesn't rub somebody the wrong way. Because I'm sure you've had a few of those situations to where it's like, let's hop on the phone. This is not coming across the right way. Right?

Daniel: Yeah, absolutely. And even before COVID As I was in the network marketing organization, I told people the time the team I had, I had a pretty good team. And I always talked about let's try our best to create the experience that people felt when we were in person. We can't just go online. We have to create the experience that people felt when we were in person. So that's why a lot of people contact me and ask some questions. About getting started and everything. I like some videos. I'd like to say video Hey, this is me. This is because I wouldn't have if we met in person there'll be able to see that. They can't touch me right now. Right? But I would have died. I think that's a good thing to do if you are just a swipe away how you are and if you're if you really want to have a good return on investment, and people always have what they say all the time. People always have time to do it a second time. They never want to do it right the first time right? Well, that's why that's why I go into blue. That's why I've got everything in the blueprints. So I will do this right the first time. I wouldn't get the results the first time but create an experience for people that you wanted to experience. I mean if you think about that it will just change the game but it's been working out for me.

Dave: Yeah, yeah. Really. I like to look at it like a game. Although, you know that's not to minimize anybody who might be saying to themselves, well, these bills ain't a game Dave Yeah, I get it. You know, I understand but you can't take yourself so seriously because unfortunately, the way the world works if you do nobody else will. We have to have fun. We have to treat people with kindness. Everything we need to know in this business we learned early on in life is treating people the same way that we want to be treated. And it's just we're doing that just in new ways for some of you whether that be through apps like TikTok or whatever. But it's all the same rules. It's the same principles and that's why I never ever worry about the game or business getting away from me and me not being able to keep up because I know the important thing is never the technology. It's never the you know, Facebook ads platform its net there's always going to be a new tool. There's always going to be a new webinar platform, a new Metaverse, a new virtual reality, but you know what it is. There's never going to be a new way in which people are going to want to be treated other than with dignity and respect. That's never going to change. It's never gonna be that people are going to be like, please talk to me and confuse me more. Please make this more difficult and more overwhelming. That's never going to be the case. So these rules of communication that we're talking about today, this is such an important conversation are always going to be true. So this may, for those of you listening, be one of the most important conversations that you've heard here, Daniel, thanks for sparking it today, brother.

Daniel: Absolutely. Thank you for having me.

Dave: All right, man. We'll keep you posted. Come back and join us here in a couple of months. And let us know how you're doing okay. We'll talk mindset and communication and all that stuff in round 2.

Daniel: Awesome, ppreciate it Dave thank you so much..

Dave: All right, my friends. My little buddy here and I gotta go get something to eat. Okay. Have a great day be Legendary, my friends. And we'll see you back here for another tip. Borrow of wakeup legendary you know, basically as Daniel was talking that I just want to say real quick is one of the reasons why I never you know in sitting on here, you know, say you know giving strong calls to action telling people to go buy stuff every you know two seconds is because I don't need to Daniel's right that if you deliver value, if you people already know they're not dumb they know about your link in your bio, and you can gently give a call to action just like I gently see that in our Blueprints today. But oftentimes, it's more powerful to gently seed something in because you create curiosity. What was that that he mentioned? People always pay attention to those little offhanded comments that are sort of said under the breath. Because it's like planting a little seed more so than if you're putting something in their face, right? Tell them to go do something because a lot of times when you tell somebody to do something, human nature kicks in and nobody likes to be told what to do. We all like to make our own choices. Right and that is a more true statement than a lot of people don't like to you know be sold they like to buy well. At a deeper level. They like to make their own choices. And so it's another reason why I don't sit here and give endless calls to action to go buy our training and programs and products because you know what? If somebody got value from this episode, say you're new you came on you heard to have a quality conversation, and you're like, dang, this is what they do for free. I can't imagine what's in their paid training that they actually prepared for. That's human beings are not stupid. That's what they think. So I don't need to insult my audience's intelligence every two seconds by saying click the link in bio or go buy our Blueprints or whatever because you know what, you know they're there. If you want to go by him after we've demonstrated that we can help you by actually helping you then you know that they're there and that's how every business works. That's how all the big giants visit when you have a product that is so quality you don't need to talk about it all the time because you're just proving it's good. Buy my favorite business one of my favorite businesses. You know, the bourbon chicken right in the mall, right in the food court. What are they doing? All they're doing is handing out samples. All day baby. They're saying here's our product. And if you want to play with this bourbon chicken, just get in line, right? But that's all it is. That's all we're doing here is we're handing out appetizers all day long. We don't need to constantly say if you want a full plate of this chicken you can go get in line, right people know that. Focus on get handing out appetizers and make sure that it's quality stuff, just like we're doing every single morning at least five days a week right here on Wake Up Legendary and if you want the blueprints if you want to take your game to the next level, if you want more accountability, if you want to join pretty much every person that's been on this show and it's getting results. You could dive headfirst into the blueprints just make sure you put your seatbelt on. It's going to be a wild ride. Alright my friends, we'll see you back here for another episode tomorrow. Be Legendary. Get out of here. Peace.

How To Lessen Your Daily Workload With Affiliate Marketing

Below is the transcription of this episode:

Dave: What’s going on my friends? This is Dave Sharpe, welcome to Wake Up Legendary. When Amazon wasn't working, this did, was what we titled the show today. Let's hear what Matthew has to say. What's up my brother?

Matthew: How are you doing, sir?

Dave: Good, man. Good to see you. Good to see you again from the mastermind.

Matthew: You too, my pleasure.

Dave: So how's things been going since then? And actually let me ask you this. I don't want to have what the mastermind experience was like for you?

Matthew: Awesome. Man it was so eye opening. Like so many like minded people with their made lots of friends still in contact with a few of them. One that was ironic is a man that was from Alaska. We met in Florida. His sister lives about 30 minutes away from me in Texas.

Dave: Yeah. Wow. Crazy. Small World Man, small world. Take us back and tell us you know what? How you found legendary in the first place and and obviously we titled this when Amazon didn't work this Did You Know Tell us what that means in giving us that kind of story in a nutshell.

Matthew: I was just scrolling through Tik Tok wasting time and stopped there and I'm like, This is it. And ever since then, that was October of 21. And just put my head down after a lot of people in the community helped me out. 

Dave: Have you been to Amazon before? Or were you trying to get it up and going tell us just how that ties into your past?

Matthew: Yeah, I've had my other business for 23 years. So I figured, you know when it gets slow, sometimes I'll just ship products out, you know, wholesale and pretty much so the profits are small. And the shipping and returns are a pain in the neck.

Dave: Oh yeah. You talking about when you're selling things through Amazon? Yeah. FBA okay. Yeah. I was just mentioning Amazon on the decade and a day call that I just kicked off and for our blueprint students, and I said that you know, it's interesting about Amazon and drop shipping and the sort is because these guys are making all their money through selling courses on how to, you know, do Amazon and how to do drop shipping. And that's not to say that they haven't done Amazon or drop shipping. It's just to say that if you were to get them in a private room and ask their opinion about what's the better business model, is it actually you know, selling things on Amazon and or doing drop shipping as you were just describing, or is it selling courses to people who want to do drop shipping in Amazon? What's better? And I guarantee you, they're going to tell you that the selling of the courses and the information is better, it's easier because it's sort of like the Gold Rush Matthew, you know, back, which which I'm not a history buff and know very little about but I do know this, that that, you know, there there were a lot of other people who got rich in some got richer than the actual people were looking for the gold and that was those who are selling the picts and the shovels along the way. You know, and, and information is a lot like that information helps you to achieve a certain goal. And it's one of the reasons why college, university , private school and so forth has been a profitable and popular business. It's not just because it helps kids, it's because they can command $50,000 . You know, per year per degree or whatever it is, and that's a lot of money. That's a high ticket sale. Right? One of the highest one of the highest in society. So this business model assumes you're doing affiliate marketing, which is even simpler because you're selling somebody else's information, only focusing on the marketing. Talk to us a little bit about the business model itself, the ease of it, the simplicity of it, the intelligence of it, in comparison to some of the other businesses that you've done, maybe even the one that you currently have talked talk to some of the new people who are lit about because a lot of people think they can't do this, you know, and they're focused on the video part or whatever. They say, Well, I can't do that. And they're like, Oh, well, I could do another business but they don't understand that doing another business entails 50,000 things that this doesn't and if you could just overcome one or two things that are kind of scary to you. It'd be so much better than avoiding this because you don't want to do that one thing and go and do a business that's much more complicated. So could you talk about this business model, what you liked so much about it, and even what you had to overcome in order to enjoy some of the spoils of this business model that you might not have if you would have quit because you're a little uncomfortable?

Matthew: Yeah, I've had my other business for 23 years: brick and mortar, audio, video, retail stores, kind of like a small Best Buy. I don't have a storefront anymore, but he talks about expenses. That first day when you sign the lease and get your utilities going. And then the phonebook lady comes in, you know 18 years ago when I started my first store. First I started with five, five years working for somebody else. phonebook, lady comes into somebody's phone book that is $900 a month, 18 years ago. Holy crap. And then the newspaper person. The ads are just the marketing opportunities out there. Just unbelievable. And the overhead is crazy 

Dave: It's expensive as shit to run a brick and mortar business. And it's Yeah, I got it. So. So talk to us now about this . What's different about this? What have you traded off for some of that ease and simplicity? What has been much easier about this? And then what are some of the things that have been more difficult? Because I don't want to make it sound like it's a field of flowers and unicorns. No, but I want people to understand that there's some difficult things about this, but in comparison to other options, they may not be as scary, you know, they're just things that we need to push through a little bit. But anyways, what were some of those things for you?

Matthew: For me, another great thing is you don't have to drive anywhere very much. A truck sits there a couple of times, and gets the truck out two or three times a week before it was every day. So what's easier about this then what I used to do, I still do a little bit very little, maybe once every couple weeks for VIP customers but everything is easier this is when you have your own business, typical brick and mortar store. This is so much easier in every aspect. I can't even picture one thing other than getting on an interview like this is nerve racking for me, but Well, I've done hundreds of things that don't bother me. But for some reason this is probably as hard as it gets. I guess you'd be asked me because I don't feel like I'm on the news or something you know?

Dave: Yeah, fine, man.

Matthew: I can't. I'm not a man of few words. Usually I can talk to a stranger at the grocery store. No problem. chatted up with anybody but some something about this the cats got my tongue

Dave:  You're fine. Well, you know, it was funny about you know, hanging out with you before, when we did the board break and I remember because you didn't have anything written down on your wood. And, and, you know, I just, I thought I didn't know what to think like I know, because you were just hard to read at that moment. But, you know, I realized that, you know, this just means a lot to you, and that you know, you really want this to work. I mean, that's what I realized, that's what I learned about you. I mean because everybody you know understands that we're sitting in a how I kind of noticed Matthew was we're sitting in a huge circle of people we're about to break boards and you know, we all write our limiting beliefs down and you didn't have one written down yet. And you know, I just learned over the weekend that you know, this is important to you, that you want to get this right, you want to get what you want to get out of this, that you want to get the most out of this. That's kind of what I experienced with you and you and so why do you feel like that motivation is coming from and where do you fit? You know, there's so many people who just don't care who are too skeptical. They think that could never be true, whatever and that could absolutely be you man. And I almost thought it was you at first I ate because you were hard to read. And I was like, No, this guy really wants us to work. This guy's a hard working guy who really cares. And why do you there's men over the years that have given up so easily. Or have what is pushing you what is driving you even when I can tell I know this is all brand new for you.

Matthew: Yeah, I grew up really poor. And I don't want to be end up back in that position. You know, I made plenty of money in my other business. But I don't want to get on ladders anymore. I'm getting older 48 And I scratched myself I went to reset the router yesterday on the on the Wi Fi barely scratched myself and look like I cut myself with a knife anyway so I don't heal as quickly. So I don't want to jeopardize my health for money. So doesn't matter how much I charge the typical audio video customers. You're still putting your health on the line your your safety on the line and a lot of situations. Get on top of Arby's, sometimes roofs climbing underneath but things are always on ladder practically. So that's that's the biggest thing to me is I don't want to get hurt over physically hurt over trying to make money

Dave: Right right. That's great, that's a great point. I don't know if anybody ever has, you know, has moved into this mid life time and got an injury but it is an eye opener, man. I mean, I remember when I would pull a muscle and be back the next day. I mean, I was coughing the other day and I pulled a muscle in my stomach. It was unbelievable. I mean, I'm like holy shit. I just pulled a muscle on my stomach from coughing. So I get that, um, talk to us a little bit about you know, Tik Tok, You've got almost 70,000 followers on Tik Tok. I mean, if I was to pass you by somewhere I think there's no way that guy if I was not just there's no way this guy he's got an online marketing business is creating content on Tik Tok I mean, this guy is a blue collar guy. This guy is a guy who works with his hands. This guy's no way in yet. Here you are. What? Talk to us about this transition. I mean, talk to us about doing something that is to me at least I'm assuming it's so different from what you've done before. How are you pushing? How are you pushing through some of the feelings whether the feeling is that was stupid or it sucked or I feel stupid or I feel silly or I don't know. I don't know. What is your head? But talk to us about some of the things that have come up and what are you saying to yourself instead? Or are those things not coming up anymore? Are you in mode two or those kinds of thoughts? No longer because I don't really have those thoughts anymore. But I know a lot of people who are newer do what it's like to do something that's, I'm assuming, so drastically different from what you did before?

Matthew: It's awesome. But yeah, it's funny you say that you wouldn't think that I would have these. This Tik Tok account is the way it is because my kids say I cannot believe you have more followers than I do. Way more and then one of the kids' friends came over here the other day and said, holy cow, man, congratulations. I don't know this kid. First time I met him. Congratulations On your Tik Tok. What the heck? I'm even following you

Dave: I love hearing from you. I mean, look I'm this is really in the phase of our life brother you and me to where our cool points from our kids perspectives are way down. And I'm thinking that this is bringing up our value, is this bringing up the cool factor for us.

Matthew: I'd have to say so I told you about my kids 

David Sharpe: I'm digging it. I like that. So any of you who have kids and you want more cool points mean especially if you're a dad. I don't think moms deal with this that much but I feel like my wife's kind of still as cool as she was a few quite a few years ago maybe even when I met her and I've just slowly become weirder nerdier and less funny I don't know maybe I'm more funny now because I'm you know I'm fat or I look funnier. But, man, Wow, that's great that you're getting those brownie points from the kids. It's amazing. It's really cool. And I hear that a lot. I hear that that that that quite a bit. So talk to us about what you think, what do you think has worked for you really well? I mean, what if you were listening to this show today, listening to somebody and and because I hear this all the time. I hear people who come on the show who say they heard this show and it changed it. You know I did that and then that's how I'm on the show and kudos. I think it was Matthew whoever who said Matthew Craig who said you know get so tell me tell me what has worked for you on tick tock what you've done was it a slow all I'm I think should starting to work now. Or was it a holy crap burning? Bush's moment that really changed everything.

Matthew: It definitely wasn't as fast as I thought it would be. But this type of business, it's snowball. So once you get a little bit of traction, it's like a penny a day for a month. You know how that saying goes: double a penny a day or doubled, the value of the camera goes but then you end up with right over a million dollars at the end of the day for pennies starting with one penny in one month. So I really like watching the show because you can tell everybody's so natural. You know it's not like we're practicing this, which I would have preferred. But you watch this every day and it gives me inspiration because I'm like, that person's just like me. They're just a few steps ahead of me. Yeah. I mean, I can't tell you how many people I've watched on here, especially the younger people. You're like surely if they can do it, I can do it. They don't have the experiences I have. I can talk to people about lots of things because I've had lots of experiences being super bored, to be an even way better off than I am now. Back, you know, 10 years ago, when my business was really going, my audio video business, you know, I had five six people. Guess what? I don't miss that at all. I'm telling you what, that's a headache. Employees and customer service, always having to answer the phone 24/7 which I have a secretary and all that stuff too. But it's just a whole different deal that a lot of people dream about their whole lives. You know, I've heard that many people tell me how did you get the courage to go out there and start a brick and mortar store? I said, Well, I just got sick of it one day. My boss wasn't really a boss. I was a contractor. I go on vacation for a week, which isn't a vacation. I just went to South Dakota to visit my family. You know, it's not like some glamorous thing. Come back. Well, he had already gotten two other guys to do what I was doing. And they were charging less and I'm like, That's it. If he can do it. I did the same thing in this business as I did in that business. If he can do this little brick and mortar store, nothing fancy. I worked for him for a couple years. So anyway, once you go from that type of situation where most people dream about you know, I thought I was good before I got into doing this affiliate marketing. I thought maybe I started a liquor store, maybe I'll start a bar. Maybe I'll start any I didn't know I was thinking about you know small training,

Dave: which would have all been traps. Yeah. And would have problems and would have possibly gone out of business. Because of what we because of how restaurants have been affected by all this stuff that's been going on health concern what I know those are the first things to get shut down the first things to go to half capacity whatever worse business you want to get in right now for folks worse business you want to get in right now.

Matthew: I agree. I totally agree. I'm glad I'm so glad I didn't do it. You know, because that's like you're all in.

Dave: I would be afraid to put any money in any offline business right now. You know, I just wonder why we don't know what's gonna happen, you know, I mean, we've got the we're on the we're on the brink of world war three. You know, we've got still stuff popping up with this. With this with this health stuff we've been going through for a couple of years. So you know, we have to be mobile. We got to be able to move around. We have to be flexible. Quite frankly, I don't want all my money tied up in an operation or a company or a business right now. I want to be flexible. I want to be and I want to be working towards building a business that's going to be pumping out cash flow. So I can go on living my life if I want to move if I want to do whatever I want to do. I want to have that flexibility and freedom. The less things I have tied me to anything in these times I think are better, you know I think are better that's just my philosophy. If my livelihood is tied up to a location in what a what a what an absolutely devastating and horrible example. But God forbid, if anybody I know doesn't live in America, and this is hard to imagine. But God said, if anything ever happened, like what's going on in Ukraine to any of us, in any country and by the way, so much love and just respect and admiration for those folks right now who are going through just the time of their life. But just imagine, you know if you know if something like that happened you know in your life got wiped out, and now all of a sudden you have no ability to to generate income. Unfortunately, unfortunately, that happened to a lot of people over the last couple of years. Even right here in the United States. And obviously the government's, you know, started sending out money and people got involved in the gig economy and stuff like that. Right. But you know, man, folks, I'm just the world. What's my point here? It's unpredictable. It's unpredictable. And what I think we were trying to be is mobile and flexible. So if something you know if I need to move if something happens, I've got essentially cash flow in money in the cloud, right? My money is coming from the cloud. It's not dependent upon a physical location, me either going there or that physical location being in business. And that's a very different business and both you and I operated before Matthew, you operated in a brick and mortar, audio, car audio, I was doing construction. So what are your plans for the future? My friend, where do you see things going in 2022? Are you just head down? I'm staying in today or do you have some sort of a place in North Star that you're that you're traveling towards?

Matthew: Yeah, I think just more of the same. Why? Try to reinvent the wheel you know? Good morning to Instagram and maybe Pinterest. But I don't want to get diluted. So I'm just focusing on tick tock. So it's doing good. Doing great.

Dave: Yeah. Yeah.

Matthew: I don't have anything better. I live four lives a day. Three or four Tik Toks. So I'm, I'm not. I'm not letting up. You know, I just, it's easy. Why not? You know?

Dave: Yeah. I agree. And it's, it's easy to me, Matthew, and I gotta be careful about using that word. Because it's not easy for everybody. But let's just for the sake of that word, let's just throw it around here for a moment. It is it is it is. When you finally think with the phone, let's just say that you are going to do some video marketing within you're gonna you're gonna use your phone right? When you finally stop being so afraid and you know, of the phone, like it's just big, you know, and it becomes your friend you realize it's it's it's a business partner. It's an employee, whatever you want to look at it. It's a friend. It's just like talking FaceTime to your girlfriend, whatever, you know, however you want to look at it. It's a very non threatening thing. I can't get hurt. You know, I mean, emotionally I could get my feelings hurt but there's no threats to me. Once I embraced this. I started having a lot of fun. You know, I started having a lot of fun. Quite frankly, it does become easy. It does become easy because I'm doing this anyways, all day long. Aren't I? Don't I have the phone in my hand? Aren't I doing FaceTime sometimes now we're jumping on zooms one in one way. shape or form. If you're going to participate in the real world economy, you're going to have to interface with people. You're either going to have to interface with people at a store, okay? And everybody's coughing on yes or coming through or you're going to have to interface with maybe your cell phone or interface with with you know, it really when we compare those two, what do I want to do? Do I want to stand at a cash register all day everyday interface with people talking to them through a piece of glass or have them coughing on me or whatever? Or can I hold up my phone and talk into it for 15 seconds two or three times a day? You know when I start comparing those things and then I actually do it I think a lot of people trip on things that they haven't even tried yet. It there's a couple things that can be helpful to say doing a video or going live. Things that I've found helpful are a lot of times when I have something to hold the phone, that's helpful, you know, because then I'm not shaking the phone all around it. I'm not walking but if I have something to hold the phone, kind of like what's happening right now. I'm doing a live show through my webcam on my camera. I got a standing desk, right so watch this. I actually don't know about you, but I like to be able to stand up sometimes and talk and walk you know paced back and forth. I like sometimes I have more energy when I want to do a tic toc video and I wanted to set it up on a on a tripod I want and I've learned it up on shelves with just to act like it's on a stand or something. That's been one of the things that's helped me to do videos to where my hands are free. I felt a little bit more like myself, like I was kind of standing around, maybe talking to some friends or something. What's helped you Matthew, what are one or two things that you do whenever you go to film a video or something that's helpful? Is there any preparation that you do? Is there something that you do right before something that you try? Keep in mind when you're recording a way you start off your videos?

Matthew: I get my inspiration from other people on Tik Tok. Really, I just really do it my way. A lot of times because trying to do it their way doesn't seem to work for me. So I just, you know, just go for it used to be, you know, 510-1520 takes now it's just like, we're doing one and that's gonna work or it's not gonna work. You know? When I say easy, I don't mean easy. I mean, easier. This is easier than anything else. What have I ever done to make money, you know?

Dave: And rewatching the video and I do none of that now. It's one taken if I fumbled Bumble, you know what I what I one of the biggest things that I helped me was if I felt like I fumbled or something, just keep talking. Don't stop and make a big deal out of it. Don't stop the video. Don't be like, you don't have to start over just keep talking and nobody even cares. That was a massive breakthrough for my video marketing. Have you gotten to that Effat point yet it's like I mean, do you really have if you fumble Bumble, you really go and I guess that's what you just said but are you thinking about it like that and you got tired of the multiple takes and all that crap?

Matthew:Yeah, it gets exhausting. Yeah, it does. It's just go for it and put it out there. See what happens. I mean, some of the ones that some of my videos have taken off I thought nothing of. The ones I thought I had were perfect. Nope. So it goes the opposite sometimes.

Dave: And quite frankly, a lot of the ones that aren't perfect have an actual human being in the video. Connect a lot a lot more because I mean something that you just said as you know, I like these shows. I like the show because I feel like it's a real conversation and there's no bullshit and all that same thing with video. I mean if people feel like you're bullshitting them, you're totally you know, or, yeah, sometimes stumbling and bumbling makes it real. Do you ever use a script or a teleprompter app or anything like that? Are you always to the point now where you're always right off the top? of the dome?

Matthew: Yeah. If there's certain words I catch and other TikToks that I want to use. And it's not just people in our line of work or our line of our this type of business. It's the other types of inspirational things. Also, If I use it, I'll put it on my favorites and watch it from my iPad and try to get the words down. But then I just think about it about three times. What I'm gonna say and then I just go for it and that seems to be working for me. And that's the best thing I can tell you because remember the word that I put on my board was perfect, remember? Yes. You pulled that out to me? That that really helped change my perspective on life too, because I've always been super anal and super particular. And now I'm like, You know what, I guess if the trash gets taken out today by my son, great , if it doesn't, we'll just deal with it. What how? Because he, for some reason, can't remember to take out the dang trash.

Dave: And when he doesn't take out the trash, it just drives you crazy right

Matthew: Now I don't anymore. I really, even since I left the mastermind I've lost 20 pounds. I've been saying this in my life lately, just because of the eye opening, the limiting beliefs that I used to have that I didn't even know I had. Yeah. It's unbelievable the amount of support and everything that y'all give. I appreciate it so much.

Dave: You're welcome, man. You're welcome. And we're just thrilled. I mean, these conversations make it all worth it, which is one of the reasons why I love to have them. So, look, there's a lot we could talk about. And I want to have a follow up conversation with you. I want to keep the conversation going. And so come back in, keep us posted. Here in a couple of months and let us know how you're doing and let's have conversation number three mastermind, then a show and then another one. And let's keep on doing it, brother I like Sir All right, Matthew. We'll talk to you later, man. Thanks for having me. All right, dude. All right, my friends. We'll look at that. Of course Matthew. He was nervous but he crushed it. Just like every single one of you who comes on the show. And I want to thank you all for doing so. Because you know it adds a more real flavor, a realistic flavor to the show and well you'd get tired of hearing me all the time. So I think that you guys are willing to come on and share you know how you're using the information that we're putting out there because, you know, the any information that I ever put out there is not you know, the end all be all you know, somebody uses it and then they're like, you know, I used it this way and then we, you know, we it's an ever it's a living organism. And it's just it's turned into a really cool thing. And so much of that is because of the students and just because of you who all of you people like Matthew who take the education in, embrace the exercises and the things that we're doing here like he mentioned that the mastermind and have real shifts. That was powerful, what he said at the end, appreciate him saying it and it makes it you know, it makes it all worth it. For both us but also for you. Because what's more powerful is what could possibly make you more happy than transformation, and then you sprinkle some money on top of that transformation and get real fun. So have a great weekend. Have a great Friday. Get out of here. Go do something Legendary, and we'll see you back here for another episode. On Monday. Peace

How To Use Quora As A Way To Attract Leads

Below is the transcription for this episode:

Dave: Hey what's going on my friends? This is Dave sharp Welcome to wake up legendary and today we're going to be talking about something interesting with someone who is using this strategy and and I'm really excited to talk to about it so Neville, welcome to the show my friend. Nabil: Hi Dave.

Dave:  Hi my friend, how are you today and tell us where you're coming from.

Nabil: I am from Canada, and I'm doing fine. I'm glad to be

Dave: Great, man. Great. I'm really glad to talk to you. And you know, you're using a unique strategy called Quara, is that right? That's right. And we'll talk a little bit about that today and how people can tap into this free, completely free, completely free tool, completely free platform to generate free traffic. And that's one of the things that we like most around here is free traffic, right because there's so many opportunities and so many ways to get it. And it is useful to learn and understand and know how to use paid ads. But today we're going to talk about yet another free strategy that is really awesome. So Nabil, First, tell us how you found Legendary.

Nabil: So, Dave, I am just like most people, I am an accountant. I work in accounting. So I worked for years and years in accounting. I just climbed the corporate ladder. But, you know, in North America like no the economy is not stable. So one day you have a job the second day you are laid off and stuff. So at the end of 2017 I was working as an accountant and when the economic crisis happened and oil prices went down, the company I work with is just closed, suddenly closed. So I was out of work. So I was on the internet. I was on YouTube, and that was the beginning of 2017 and I found somebody talking about how to make income and how to make money online. So I was interested. And then I followed that guy and he was selling something, I bought it and it was not so good. But that was okay because that was learning. Just an experience for me. Then after that I went to drop shipping and I was doing okay with drop shipping but I didn't like the process because every day I had to test a product and go through that process. I didn't really like it. So I I stopped doing that. Then I started writing blogs about technology and tech. Again, I did like it because I was not passionate about that topic. It was not my thing. So I just got burned out. I just got bored doing that. Then after that, I started email marketing again. I didn't like it. It was about fitness. I wasn't passionate about that. So I stopped that. Then about I think two months ago I peoples on because I am in that space I'm in the market. People started talking about legendary marketer so I was thinking it is just one of those products. That's one of the courses. I just didn't care about that but as this goes, people started talking more and more about it. So I got interested and I got into it. I got the 15 day challenge and I really liked it and that's how it started.

 

Dave: Yeah, great. What did you like about it? I mean, what's different about this in what you're, what we're teaching, what you're doing then other things in the past.

 

Nabil: Okay, as I said I took a lot of online courses about making money online, but when it comes to the general let's say an example of any product or like a 15 day business challenge, you see the price is $7 but the course is really well made. It is high quality and well made. Besides that you'll have your own coach if you have any questions. Is it like sending an email to Legendary or your coach knowing you actually can book an appointment and talk to your coach on the phone or on Zoom? Which is unique. I didn't see it with other courses.

 

Dave: Yeah, Understood, understood. So you've taken to this business model now. And you are marketing you're using Cora, tell us how you discovered that platform and what are you doing on it? 

 

Nabil: Okay, so for those who don't know, Quora is a question and answer. website platform. So people there ask all sorts of questions from how to fry an egg to how to make a rocket. It is my nature to like answering questions. I like going to this platform to forums and Question and Answer websites and I like to answer questions. So when I was trying all these business models, one of the courses I took they talked about Quora and I sewed it was great okay, but I knew from that time it takes time to get traffic from there. It's not just doing it today and tomorrow. It takes time. But as I said, It's my nature. So I started to notice, and served you with questions about MySpace. Which is my main niche. And wherever I can answer I give a good, useful answer. If you notice, they're like, No, people answer questions, but they don't give it all. I mean, it's not a quality answer, but for me, I always try to give a quality answer at the end or in the middle, something like that. I give them a link to go to my blog or to go to math wrestling, or whatever it is.

 

Dave: So you can actually post links affiliate links links to capture pages, links to your blogs, within these Quora answers.

 

Nabil: You can but the trick with that is what I noticed. I don't know if I'm right or wrong. But what I noticed is that if you are new on Quora, if you start to post affiliate links or links to your website or whatever it is, sometimes your answer will be deleted. But after you are established and you built an authority on Quora, nowadays, I post links almost on a daily basis. I've never deleted it. So you have to wait until you are established. But when you're new, maybe handle five answers in one of them. You can post a link, but after that, if you're established, you can post a link every day, every post no problem. That's my guess from my experience.

 

Dave: So how would somebody get started on Quora? I mean, how do you even begin? I'm sitting here looking at Quora, I logged on to Quora, I've obviously got an account here that I created, because my pictures there and I'm automatically logged in. But where would I even get started to find questions to begin to answer on Quora?

 

Nabil: If you notice, up there is a search box on a search field. Then your space for example is affiliate marketing rights. Just type affiliate marketing.

 

Dave: This is going to be what what have I now come into it looks like I've come into an affiliate marketing almost like a like what looks like a Facebook group, because I went into I went into a space so I guess Quora has spaces as well and they look a little bit like almost like a Facebook group. 

 

Nabil: Yeah, here we go. Okay. Now if you click on the left side, there are some questions or questions right here on the left menu. Okay. There you go. Questions. So these are all the questions that people ask about affiliate marketing. Then you can actually see the question that you want to answer by clicking on it.

 

Dave: Wow. I mean, I can see how this really can get somebody good at typing and communicating via the written word. I mean, wow. I mean, I really want to just stop for a second before we go any further into this because now I'm starting to understand what we're doing here. And one thing I want to ask is just because this has caught my attention to Start Free Trial, what is it asking me for here? Did you upgrade in whatever it's asking for? The four or $5 a month here?

 

Nabil: I never upgraded. I'm using it completely free? To be honest with you. It's my first time to see this upgrade thing, but I am using it 300%

 

Dave: Wow. Well, there's access to millions more answers like this browse ad free support the writers you like to hear from so I don't know if this gives you millions more questions, because that's really what we're looking for here. Notice it does say millions millions more answered. So But anyways, um Oh, it looks like what it did actually was it was it blurred out a specific answer from from a person? And in order to see this answer, it's asking me to upgrade so I don't know what's so unique or special about that answer.

 

Nabil: But you know, what, if what they think is as you as you saw before, Cora has a space MySpace is a blog or a space for yourself that you can create. Make your space free or paid. I'm guessing those answers are in those spaces that are paid. I'm just guessing.

 

Dave: Okay. Well, that's also interesting because, you know, folks, there's so many different places in so many different ways that you can now house content in charge of it. Now, my personal opinion is all these people who are doing this are only fans in these various different, you know, or there's a newsletter service that will help you to build up paid subscribers. I forget what it's called. But there's all these different services Patreon where people ask for a couple of dollars a month or $5 a month. The reason why I say all this is just because there's two things to really understand about this. First and foremost, if you want to charge for your information in your content, there's a lot of places to do it. And the second thing I'm going to tell you and I'm gonna I'm gonna I'm gonna remind all of you have is just because the masses are charging $4.99 to access to all of their best content doesn't have to, you can price your information your education and your knowledge at a higher price point. And people believe it or not, will actually pay attention to it and appreciate the content more. Because well, that's just how human nature works. Now second, not to be you know, overlooked is the fact that well, you're worth it if you develop knowledge and experience to be able to charge you know, into the multi hundreds or multi 1000s for that. But it is interesting that even Quora has a place that you could visit if you wanted to essentially charge for your information, which is exactly the business model that we teach here at Legendary, it's selling information now. All of these different platforms and sites in some way, shape or form. Not or there are a lot that are popping up that are making it available for you to sell your information, your newsletter, the answers to your posts, your courses. What comes up for you as I say that in all these different ways. For somebody like you, who takes pride in your answers, who takes pride in your knowledge, who takes pride in in in serving others you want to be helpful knowing that that is where our economy is moving, his his information is accessible online at a premium and that, you know, you're kind of positioned to take advantage of that I just what comes up for you is as I say that

 

Nabil: Yeah, what if it is great. It is just amazing. Like know what you can do in the privacy of your home like no, you're just sitting in front of your laptop and you can do this you can actually earn money. It is amazing. I never expected something like this to exist before. Just to tell your story. First, about about 12, 13 years ago. The Internet is nothing much so I watch on TV somebody was talking like no you can make money from home just on the internet something like that. It was on TV. There was like an 1800 number I called and they don't actually give you some definite answer about what you are going to do but it's all vague things but I was naive, you know, like not to call that number and ask then they asked for $1,000 for information to show me how to do it. Then I said I don't have $1,000. Then at the end it was $4,000 . I gave them my credit card number and they took $4,000. Then they saved me one DVD and a book is not actually a book, it is just a print out of something. And that was the end of the story that says nothing happened with that. But now he can actually go on Quora, you can without paying a penny. Okay, just your time. Your information. You can make money with that. It is amazing.

 

Dave:  So you know I love I love how you know this is resonating hopefully with some of you who are feeling like well I don't know if I can you know do videos and I don't know if I'm feeling uncomfortable. This I want you to know just like Michelle Taylor says this is great for beginners like myself. So thank you for coming on and sharing this. You know, I want you to just say a little bit more about the importance of the quality of an answer. I see so many people working. I guess they're working somewhat hard. I mean, they're commenting, they're paying close attention to social media. They're putting a lot of time and energy into social media now. You know, they're saying that they're working on their business, okay, you're not just scrolling fine, but your answers are half ass. They're there the comments in the content, the creating in the written form, and we're strictly talking about the written form right now, folks, we're not really talking about writing a copy because you're not really writing a sales letter. You're writing an informative post in you're likely seeding in when I say seeding and I mean planting seeds, not just straight out pitching, but just gently planting seeds about whatever it is that you might be promoting or the solution might be but the important part that I want to that I want to ask you about the quality of your answers I seal I want to be clear about this. So everybody knows that you can't just run over the core and just start posting one liners that are just confusing and non valuable and are even difficult for people to read because if somebody reads your answer it's full of grammatical errors, and it just doesn't make sense. Could you do it fast and just try to get it done? It's likely not going to produce any results. And I want to be upfront about that. Because if you're the one who's doing it, I want you to speak about it. But am I correct in that and can you say more about the importance of the quality? And how do you know if you've written quality and or not?

 

Nabil: Does that give first of all, people are not stupid. They know what is genuine? What's not. And when you give an answer you really give helpful, full hands on you know when it comes to making money online or affiliate marketing or whatever it is. If you help people, money will follow. I truly believe that a quality answer means he is up. Your answer shouldn't be to sell something, your answer should be first of all to answer the question that's asked, okay, that you should be direct. And you should be genuine and you really just say what you think helps that person to ask the question. And remember, like no, your answer will be on the internet online is not only that person who sees it, a lot of people will see it. A lot of people will start sharing your answers. For example, if you have a quality answer I have many answers that are shared in many spaces that are paid and free.

Dave: So you have answers that other people are sharing; those answers into both other free spaces on more or the internet or paid spaces on Quora is what you say. 

Nabil: That's right. 

Dave: So people are truly in the know, that that activity is happening because you're able to track it and see it within your post. Is that correct?

Nabil: Yes. Every time somebody can like or upvote your answer, or they can share it. So every time somebody shares your answer, you will see it.

Dave: Yeah, yeah. So what else should we know? Or, you know, just to get started on here, this is such a simple platform. At least that's what it appears. But what do we not know that we should know if we wanted to get started on Quora today?

Nabil: So as I said, when it starts on Quora for starters, don't try to post a lot of links or on every answer, because what I noticed is that if you are new on Quora, and you start posting links, your answers will get deleted. I don't know if people get banned on Quora. I'm not sure but I know that your answer can get deleted. But later on, when you are established, you can post as many links as you want. There is no rule about that, but I'm just speaking from experience.

Dave: How do we know if a question here is old or not? And should we worry about that?

Nabil: So if you see that if you go down, that is sorted by or something by time by our posts so you can actually see the answers who got posted today. i The question that got posted today or a year ago. Wow. Okay.

Dave: Wow. So all these these are fresh email marketing. I just did email marketing there's so many like with me with the with the with the landing page. I even saw ClickFunnels in here. What are the 18 top free ClickFunnels alternatives? We could type in sales funnels. I mean, there's literally so many different there's so many different phrases I could look up in search for it. It's really insane. You know what I mean? I mean, I could just just just words with the word marketing. YouTube, you know, I could I could do tick tock. There's I mean, what what do you guys look at all this look at all this content on tick tock, all these questions on tick tock. I mean, you know what I mean, you guys are just wow.

Nabil: There’s a limited supply actually for questions that you can answer.

Dave: Oh, are they right? Yeah. There's only so many questions you can answer if you said yes. Okay. How do you know whether you can answer a question or not? I don't understand that. I guess. So. Let me go back. Take a talk. Okay, you that was what I just had pulled up now. Now start again and tell me how I can know whether I can post an answer or not.

Nabil: So if you click on the blue the question itself,

Dave: Okay. Alright, looks like I can add a comment there.

Nabil: It is. You can add a comment to kind of answer if you can go back and look for another question. You see if you go up there is an answer on the left side. That is the answer. Yeah. And you can put pictures, you can put links.

Dave: Wow, this is really like blogging. This is really like you know, like a full interface of What You See Is What You Get interface to be able to. Yeah, post links and post pictures and kind of you have bold, italicize everything, right? Yes. Very cool. A bullet points, numbers. I mean, yeah. Quotations at, so Okay, cool. So if, if, if, basically we have to click on the question to find out if we can answer, most of them look like we can enter them. I'm not yet seeing one that we can insert here. So if it doesn't have this answer thing now, do you know why that would be? We couldn't answer a question. Is it possible?

Nabil: Could be that you answered that question already. But what you can do is modify your answer or edit your answer. There's one thing I know.

Dave:  Okay, this one, this one we oh, there's a parent question. Okay, so we'll go back to the parent question. Okay. We can answer the paragraph. Yes. Interesting. But this is tick tock, guys. I just did a simple little search for TikTok space, TikTok mastery, and TikTok grow. So there's all these spaces on here, you know, nimble, there's a couple of, you know, platforms that people are using that are, I'd say you know, just either underutilized or not being utilized by a lot of folks in our community. And that's Cora. Certainly. Thank you for bringing that today. It's also Pinterest. Pinterest is another one that's got a ton of traffic. And if you look at the top traffic sites in the United States you know, these sites are up there, you know, these sites are these sites are Pinterest is the number 18 most traffic site in the entire United States which is you know, which is which is pretty pretty, pretty amazing. And Cora is not you know core is not far from that. Must be down in the top 100 somewhere but Ross I overlooked it but it's up there. You know, it's up there. And these sites are getting just millions and millions of people coming into them. I think the other thing that's really powerful about Quora is the 44th most traffic site in the United States of America which will let me see in December 2021. Quora got 233 million hits to the website in just one month. I mean, it's just an absolute that's as much traffic is only fans and all the people on only fans you know what I mean? Or posting content you know what I mean? I'm sitting here looking at this site, you know. Yeah, you've got you know, sites like Google but people are going on and typing Google to zoom in a little bit. Yeah, my bad. People are going in in typing phrases into Google and of course checking their email and stuff like that Google is, you know, people are doing Goku people are using Google as a launchpad to go other places but I mean, Cora with with these these millions of views per month, 233 million, those are people going they're staying on the site. You know, average visit duration, you can see it is up there, although they're giving Google a lot more, maybe that's because people around there are reading their emails and so forth. But the average site duration is what people are spending. Let's see here, nine minutes on average on Quora. Damn, they're spending 18 minutes and 21 seconds on average on Onlyfans. And yo yo boys. Need to get it together, man. Oh, spending way too much time on Onlyfans. But it's a big it's a big it's a big site, man. It's a big site. So what, what, what else? One final thing that you think is a non a non mechanical mechanical strategy. I mean, we've covered core we've covered answering questions we've covered the quality of the questions is important. We've covered that, you know, it's simple to do, you don't have to get on video you can link out but what about something that's that's not a mechanical thing. Something that's more what has been a major, whether it be breakthrough or something that you've done, told yourself from a perspective that you've gotten a bill to help you to build this business more consistently. And, and to you know, I know you're humble, but we obviously asked you onto the show because you are getting results. So tell us what, what's the intangible what can't we see help us understand that's what's going on with you.

Nabil: I always wanted to start a YouTube channel. But by nature, I am not a talker. Okay? My accent isn't as good because English is not my first language. So I am always hesitant to do that. So once I saw it was about a year ago, I saw somebody come to this show, I think talked about that like no, he said, people who don't start a YouTube channel it is about themselves. It's not about other people. So if they want to help other people, you should ignore how you feel about you going on camera, you should fear you should you should eliminate the fear of going on camera and what people say about you. So actually, I thought about that and when I thought about it, it's just about me, I am shy. I don't like to go on camera because I'm not a talker. I said I have an accent. It's not my personality to be on camera. So I took that advice and I started a YouTube channel about a year ago. And it is growing slowly but it's growing. I am just like you know, facing my fear, as they say. So that is one piece of advice I can give if there is an opportunity. You can do it. Don't be shy. Don't be afraid to just try. It is better to try than to regret later on years from now.

Dave: I really, really, really like that. And I have enjoyed your talking today and what you've shared with us. So I hope that you'll keep communicating both on Quora and of course, everywhere else your writing but also in video because you know you're you're you have a lot to give and you have a lot to offer and and I hope you'll just keep sharing that my friend. Thank you. Okay, no bill will talk to you later. Thank you for coming on today. Please come back. Keep us posted. I want to see this Quora traffic you know, traffic source for you below up and and looking forward to seeing where you take some of this video marketing will put your TikTok and your YouTube links up so people can at least connect with you. 

Nabil: Okay. Thank you, my friend. We'll talk to you later on Nabil, thank you. Alright my friends. Well there you go. I take it from the bill that you didn't open up your eyes to Quora then. They must be super glued shut because that was especially powerful. And as I was seeing the comments coming up for a lot of you who feel similar to build the you know, before he you know, developed this in heard this advice that he just shared. But if you're somewhat hesitant to go on camera, you haven't quite built up whatever you need. To do that then Quora Pinterest there's all these different places that you can begin to create content, answer questions, be helpful and begin to generate traffic leads and ultimately sales and that will grow and the momentum will build and and it's just, you know, ultimately, I am not. I don't care where you take this, whether you stay doing affiliate marketing for forever, or whether you go in, actually create a space on Quora and begin to charge $5 a month for it or whatever. Or I don't know, whether you go and you create only fans and people subscribe for $5 a month just to watch you sit there and talk about whatever you talk about or do whatever you do. The point is, folks, there are way too many opportunities and way too many platforms and way too many tools for us not to be out there, experiencing more freedom and having more control over our finances and future. So with that being said, and actually, before I end I want to point out one more thing that nibio said he listened to a guy who was on the show a year ago. So my friends, the value of tuning in and listening to these folks, fellow marketers, community members, other students who are getting results who have come before you listening to this show. Every day. It's not so you can come here and listen to me talk. I know. That's why I don't do the show every day, because that would be boring. But to come and listen to these other marketers who are using this education and going in applying it. You just don't know what you're going to take away. You just really don't know when something's gonna hit you right in the forehead. It's gonna wake you up and it's just going to give you a different perspective that you can be empowered to, whether it be shoot that video, post it video, you know, stop caring what everybody thinks so much. So tune in, tune in. Okay, this is free, says free? Absolutely. We have more advanced courses with more accountability and coaching, etc. But at the bare minimum tune in every day. And listen to these stories and strategies. You will get better. We'll see you back here for another episode tomorrow. Get out of here.

 

How To Capitalize On The “Non Stop Social Cycle” To Get Endless Free Leads

Below is the transcription for this episode:

Matt: What is happening everybody? Happy Wednesday. It is now Wednesday March 23. And we're live. If you are live with me, let me know in the comments. Where are you tuning in from? My name is Matt, if you have Matt, if you haven't met me, I’m the CMO here at Legendary, and we had a last second cancellation from a guest. So we're gonna improvise this morning and I've got something to share with you about a little social cycle that many people don't know about but is really, really key and important to know about. So we're going to talk about the nonstop social cycle. And it's something that's been happening now for a couple of years. And it can leverage the power of the media companies basically fighting over you, which is kind of fun. Imagine you're on a little date with all the social media companies around the table and they're all fighting over you. Well, that's basically what's been happening for now for a couple of years. And I would say right now more than ever, it's really picking up. And so what, what I want to talk  with you about is a little bit about how this works and how this is so important, both for beginners and also for more experienced marketers, especially for more experienced marketers, but as a beginner or somebody who's getting started online. Maybe you're starting to create content. I want to share with you a little bit about how it's possible for you to take advantage of something like this. So what I'm gonna do this morning, is we're gonna do a little mini lesson it's going to be a freebie lesson, we'll call it and I'm going to pop in my whiteboard, and I would like a little bit of engagement from you who are alive if you're watching as a replay. You can always tune in every Monday through Friday at 10am Eastern. We're gonna go live to the whiteboard and Word and a little bit with you. So let me see if I can pull this open. And as soon as you can see my screen, give me a little thumbs up in the chat and just let me know that you can see this. 

Alright,  This is called sketch sketch.io There's a little marketing lesson for you. sketch.io you can draw on your screen, mostly using a tablet. Maybe somebody can put that in the chat for me. Awesome pen tablet. For your screen. Some people think I'm a mouse wizard and I can draw over it using my trackpad. That's not that gifted but I wish it'd be incredible. Okay, so let me let me adjust my like this a little thinner. Alright, beautiful. And then let me make this a little larger. Or, or if we're looking good. So this little nonstop social cycle as I called it, let me let me type this is an interesting phenomenon that I've never seen. happen in the history of social media. Until recently until the last couple of years. I've been in this industry now for about 10 years and years. And this really hasn't happened that I've seen in the last 10 years except maybe until 2020 or so. So in the nonstop social cycle basically, here's what's happening. Well, first of all, first of all, first of all, first, I want to tell you a little bit about what's happening in the social media world right now. And how that should impact your sort of view on creating content and creating content and also on how you should go about your social media strategy. So the first thing that I want you to either write down or cement in your head is that you are in control. And here's what I mean by this. Here's what I mean by this. Back in 2020. Little social media app maybe you guys have heard of it. Called tick tock popped onto the scene. Okay, they showed up in the app store and they became the number one downloaded app in the Apple App Store. And up until then, I think it was Instagram and YouTube. And those two were sort of at the top of the list. There were other ones that bumped up here and there but TikTok just took them down and in a powerful way. So TikTok comes on the scene in 2020 Right. And when TikTok comes on the scene, everybody thinks, oh, this, oh, this is just a fad or Oh, this isn't. This isn't glassed or, Oh, this isn't going to keep up forever, but they stick around and they stick around and suddenly right. Instagram, Facebook, YouTube, Pinterest, all these other snapchat all these other platforms are looking in on TikTok’s algorithm, and they're saying, Okay, there's something here, here, right? There's something about the short form, specifically short form video content. That's really powerful. So in it with the social media companies, they're fighting for your attention. Here's why. How do these social media companies make money? Right if Facebook signs up billions of users and they're in all the accounts? How on Earth do they make any money? How's it possible? What do they do? How do they do? Okay, boom, here we go.

Roberts got it right here. Tom's got it ads. So what happens is their advertisers purchase ads, right? So they buy ads, right? Do you remember Zuckerberg? I think he was doing a Senate hearing or something. And he was testifying and he goes Senator, we run, we run ads. So the more Okay, check this out, the more people that are on their platform and the time that they spend on their platform, the more money that the social media companies aka their shareholders are going to make you stay with me. So it's important for Facebook and Instagram and Google and Pinterest and TikTok to keep you on their platform as long as possible so that they can make the maximum amount of profits from their advertising. So here's what's happened. Here's what's up. They have started fighting with each other. They've started, they've started, they've, they've started basically going to war with each other over your attention. And that includes you as a consumer, but especially as a content producer. That's why they literally pay you a portion of that profit like Google if you're if you're running YouTube videos. They'll do a portion of those profits with their advertising because it's your video that they're watching. So it puts you in control. And I think that's the first thing you have to remember in this whole deal is you have the power you have the control in this sort of game in this world that we've now stepped stepped in because so many social media company now leveraging the short form videos the same way TikTok did over the last couple of years, and now you have the control because they're constantly fighting over each other over your attention. As a content creator or as a marketer, you have something called leverage, right? Right. They're doing it every day or waking up trying to come up trying to make it better, more viral, right? They're literally fighting to get your videos to go viral because the moment you go on to TikTok and create a video that gets watched 60, 80, 100,000 times. You're hooked. You're like, oh my gosh, that was almost too easy. That was crazy. Right? Okay, so that's the first trick to this whole thing. Now I want to know what is the social cycle? Okay, so let me pull open a new page here. This is a social cycle. Let me draw this out on my screen for you. And I am not an artist, as many of you already know. But let me draw this little social cycle out for you on the screen. So you can see it and have a visual that misbehaves. That hopefully makes sense to you. So here's Facebook and Facebook we know it is owned by or I'm sorry, Instagram gram is owned by Facebook if you don't know that, now you do. And then let's also put on TikTok here.  And then let's jump up to YouTube or jump over to YouTube. And then we'll jump over to Pinterest Pinterest, and then the cycle comes back. Maybe there's one more here but we'll just bring this cycle back over to Facebook. So here's my point.

Okay. So you guys can all see this on my screen. Alright. So here's what's happening. Here's what's happening. Let's start with TikTok, here we go. We're going to serve a TikTok and TikTok comes on the scene in 2020. And they've been around since way before that, but really asses started finding them and starting on their platform in 2020. Okay. And then what happens is check this out. Check this out, see how powerful this is? It goes over and YouTube starts implementing the short form video platform or the short form video strategy that TikTok has done and they make something called shorts. And then Pinterest implements the short video pins to Okay. And then Facebook comes out with something called reels. I guess Instagram technically launched them first, but now they're both fully live and fully working. So we've got this whole cycle coming all the way back to Facebook rails, Instagram rails and all of them are mimicking or sort of modeling right after. They're all modeling TikTok. Now that was just the first iteration. Everybody that was just the first iteration starts modeling after just the short form videos, right? But what happened is that YouTube for whatever reason, they got the short form videos, but the algorithm didn't work as well as TikTok so all the content creators stayed on tick tock because it was just, it was just working great on TikTok, right. Same thing with Instagram reels. Some people could go viral on reels, but some people couldn't. And it didn't seem like the algorithm made much sense. And so a lot of content creators were like, well, I'm sticking with tic toc because it seems to just be working better than anything else. But what has happened over the next few years, is that this cycle has continued. Right so what did YouTube do? They picked up just a little bit more of the algorithm. And suddenly, a few more content creators started going viral on shorts, right? They figured out where to put it in their app to make it more accessible to get more views and to blow that part up. Same with Pinterest. So what happens is over time, right, these Instagram reels for many people weren't going anywhere. And they eventually started to figure out how to work it into their app. And then how to deliver more of those rails to get more virality. Right. The same thing with Facebook, which is way more recent. And so what's happening is, over the course of a calendar year now we're going to get into how you can implement this? This is just true. Okay, this is just true and and what has been happening over the last couple of years, but in terms of like a calendar year, right, let me let me explain this over the course of this calendar year, you might have quarters of the year where certain ones launch new features that help people go viral, faster, help you the content creator, go viral, faster. And so here's, let's say this one's Facebook. So in quarter one now I'm not actually giving a real example I'm just giving a broad example here.

In January, February, March, everybody's going viral on TikTok, and so everybody's generating tons of leads and sales through TikTok and then April comes around and here's what happened. This happens in all of these marketing circles so frequently in May, in April, May and June. Okay. What happens is, Facebook starts to go viral. Facebook reels are now the hot place where everybody's getting leads. And you know what people say in these months when this happens type to me in the chat. If you have a guess. What do marketers start to say about tick tock when this q2 comes and everybody's getting leads? It seems like they're Facebook. What happens?

Let me warn you of what's going to happen. Here's what happens, is marketers pay close attention. Please hear me on this. The marketers who are looking in Facebook groups in tic toc in social media comments. Here's what happens. Everybody starts to run to Facebook in about May or June, usually around June the last part of that hot quarter, right? They run there. They start posting all their content. Maybe they get one or two viral videos, and then it starts to slow again, because now we're moving into the next quarter of innovation. So what's happened is people start to say oh, my god TikTok is dead and they switch over. They change their marketing to go to Facebook and they stop with TikTok. But what you have to realize is that this is functioning not in linear history, but in cycles. It's not linear. You guys, it's a cycle. So rather than jumping off the ship of TikTok, they should simply just attach a little Facebook boat to their ship. Right and not make their entire ship tick tock. But instead, they should just add Facebook to their marketing. Right and keep going with TikTok. Because, listen, listen. People have said over the last year tick tock is dead. It's not what it once was. But every single freaking quarter. I see a new person pop into tick tock and go crazy viral. Get 100,000 followers faster than I've ever seen. generate tons of leads and sales opened up a five figure a month business and most it's from TikTok and it happens like clockwork now. It might not happen to everybody. Of course, it's not going to happen to everybody. But once their content maybe starts to slow a little bit. Then what happens is they switch over to Instagram and they switch to Facebook and they switch to Pinterest and they switch to YouTube and they switch to decaf, right. The secret lies in a strategy called write for this word. Write this word down omnipresence. Alright, this is important marketing work for you. If you've not heard of it, I want you to write down omnipresence. What does this mean? Well, it first means that you create content or ads but create some form of content that can be organic or paid. Alright, so you create, you go out and you create content on one single platform. And you can repurpose this content all over the place. So, personally, if I'm a beginner, I like TikToks content creation platform a lot. I like the layout. I like how easy it is to create content on it. That for me is where I'm going to create content. Okay, and what I'm going to do then is I'm going to create content on tick tock

and I'm going to do that religiously. Anywhere two to five times a day.

And I say it two to five times a day. Just because that seems like kind of a limitation for me in terms of how much content I can actually put out that's valuable good content. The other thing that and and then what you're going to do after that is you're going to just simply download that and you can use a little tool to remove the watermark.

All right, there we go. You download it with the Remove watermark. You can use something like snaptik.app or many other just google search how to remove a watermark from my tic toc video. That's it, you'll find a little tool Snaptik is a good one. In fact, if anybody uses a different one, you could probably leave it in the comments but snaptik.app is a website that you can use super simple. I've used it many, many times. Then what you're going to do is take that downloaded video. And you're going to repost meaning you're going to take that content, you're going to take it to Instagram, you're going to take it to Facebook, which by the way, at this current moment in time, if you guys right now today. We're live here, this is March 23rd. We're live right now and we're seeing incredible traction on Facebook reels. So I want you to just tune in and hear me out on that. That's a little tip. In terms of views being repurposed from TikTok videos, really huge growth and also followers on fan pages. So Facebook or Instagram are YouTube shorts. Name me some other ones. Do you guys have other places that you guys do some of this repurposing? What are some other places on Pinterest?

You could go to Snapchat. I believe maybe you could go to Twitter.

Removing the watermark is vital. You absolutely must do it. It's not an optional thing. You must do it. Okay, clapper. If you don't do it, you risk getting shadow banned or banned entirely. So it's just going to be absolutely stupid if you do not do this.

LinkedIn alright, I don't know for sure about that. But I'm going to put it up there because you should look into it. So here's the thing. Look at this. You've just listed what 3,4,5,6,7,8 platforms nine if you count the original, and you can take one single piece of content, post it to nine different platforms. And now when we're going throughout this cycle that I talked to you about where one one leeches off a new feature of the other and they start intermingling and then they develop a little bit from the algorithm maybe one of their key engineers from tick tock jumped ship and goes to Facebook and share some information or you know, they're in Silicon Valley and they're at some sort of some sort of meeting and and Pinterest snagged something from Facebook over drinks or you know, I don't know but as they adapt and evolve, what's happening is they're fighting one another to get more eyeballs on your content. And they're fighting to keep you creating content on their platform. And so as this goes in this cyclical movement as this goes in this cyclical movement, what happens is, is that you now have the power to leverage all of these different platforms all at once and no matter which one is hot at any given time, it doesn't matter, because you're on all of them to start with anyways. Right? So if one day Facebook wakes up and is like, oh my gosh, this is so hot. For instance, what I just said to you, I just said you know what the Facebook reels recently on Facebook specifically seems to be going really viral. And the wrong thing for many of you to do would be to say, oh, okay, that's what's hot. No, because Facebook reels might be hot for two months, but TikTok might be also hot at the same time, YouTube might be also hot at the same time. And if you're on all of those platforms, you get all of it and you can compound all of that attention into one place where you can drive maybe 510 1520 times the leads, because you're never missing out on a viral moment, on on on Facebook or on Instagram or TikTok or any of these platforms. So my point here being and hopefully if you guys can give me a little feedback in the chat this makes sense. My point being if you're beginning or if you're a more experienced content creator, you've got to be on all the platforms all at once all the time, because it's basically the same amount of work. Sure, you got to download and trade you've got to upload and figure that process out. But once you figure that process out once or twice it's not that hard to continue doing that ongoing. Alright, it's not that hard to continue that process of downloading the video, removing the watermark, posting it to Instagram and Facebook. In fact, when you post it to Instagram, you can have it automatically post to Facebook. So there's one that's already done for you. Get it up on YouTube, get it up on Pinterest, those are your main ones. All of the other stuff is additional platforms that you can put it on, but get it on TikTok Facebook, Instagram, YouTube, Pinterest, those are kind of your main five places that you want all the short end I'm specifically speaking about short form content. 

Now this little omnipresent strategy is something you should be implementing for your content from day one. You should absolutely have this implemented from day one. The other benefit that this gives you by the way, is that you can also if you let's say you build an audience of 50,000 on TikTok into 40,000 on Facebook and to 80,000 on Instagram, and your TikTok happens to get banned for a day or two. That which happens sometimes. It's happened to many people. Yeah, so Sean says music from TikTok always triggers YouTube copyright claims. You can download your TikTok video if you put any music on it. So create the video and just hit download on it and then go back and create it with the music. It's pretty simple. You don't have to put the music on and then put it in, you can just download it and then put it into YouTube. You can either find a virtual assistant and pay them whatever, five to $10 an hour. If they're from somewhere overseas, they could comment on all your things for you or something like that. If you've got a problem with keeping up with how many comments you're getting, that's a good sign. I don't have any other tips that are super critical to that right now. But yeah, you can you can, some of the platforms could be sensitive to the music. That's right. So you've got to go on google search like you know, how do I take a TikTok video to Instagram and not get banned for music or or to YouTube and not get banned for me that kind of thing. So you got to figure that piece out. But my overarching point of this whole little mini training is that you take your content, you repurpose it to multiple platforms, and you're on every single platform every single day. That's the key. That's the trick. You got to be on the platforms every single day creating content. Yeah, going viral or attempting to go viral so that no matter which one's hot, or which one releases a new update, you're always in front of it. You're always one step ahead of any changes like that, that can happen. So you guys have any questions? I can take just two or three minutes of questions and then we'll wrap up for the day. And then we'll be back Thursday and Friday. Dave will be back, hosting the show Thursday and Friday. While I take a few questions, I'm gonna put this on the screen. In case any of you want a text message reminder, Wake Up Legendary should be a huge part of your life. As a marketer in your growth as a marketer, but also as your ability to hear stories from people who are just like you who are finding success after going through our training or who are going through success, successful moments as maybe as an affiliate for us or something. This should be part of your everyday grind. And if you'd like a text message reminder, every time we go live for this, you can text WUL to (813)-296-8553 That'll sign you up for free text message alerts when we go live so I would just do it going forward just start now and if you're not seeing any growth I would create a new channel. This gold makes a lot of sense. Are these videos archived? Yeah, if you go to our Facebook fan page. You can see every single episode for the last multiple years. A lot of them I don't know that you would actually want to do that. But here you go. The number is on the screen. The number is on the screen. This might be just a good idea to go back through this again and a Pinterest training is almost ready. It's been recorded. We're re-recording one or two modules of it. And then yeah, we'll have a Pinterest training session here shortly. Is it true Facebook URLs that you can only use directly? You do not ever want to use direct affiliate links on any social media ever. You only want to use your own funnel link. Make sure that you take note of that. Never ever put an affiliate link into social media platforms, Facebook, Instagram. That's the fastest way to get banned. Alright guys, thanks for thanks for popping on today. Today is Wednesday, March 23. And thanks for popping online for this little mini lesson. Go back watch this again as a replay, take some notes, and we'll be back Thursday and Friday. At 10am. Eastern Same time, same place and as long as we don't have a guest cancellation we'll have an awesome guest with us. Peace out everybody, have a good rest of your week.

How To Rank Your Blog On Google

Below is the transcription for this episode:

Dave: Hey, what’s going on? I'm Dave Sharpe. Welcome to Wake Up Legendary. And how many of you are musicians? Right if any of you are musicians or love music? Well we have a musician this morning who has taken you know, as we've said here in the headline of this show today, he's reinvented himself as a digital marketer, and he's pushed himself out of his comfort zone to do so Vasco. Welcome to the show, brother.

Vasco: Thanks for inviting me.

Dave: You're very welcome. Where are you? Calling in from my friend.

Vasco: I'm calling from Portugal. called Istanbul branch, which literally means White Castle.

Dave: Okay, you're saying that's the name of the city or the town? 

Vasco: The city.

Dave: Okay, nice. Man. Nice. Very cool. So tell us you know, what has brought a musician like yourself from Portugal. Okay. I've heard of one of the most beautiful places in the world. To go on to the internet. And then to find Legendary Marketer and start an online business. Tell us how that all came to be.

Vasco: Okay. It's a long story, but I'll try to make it short. I've worked nine years as a sound engineer in a major living studio here in Portugal. In Lisbon. We work with DreamWorks and Warner Brothers and Sony of all those major companies with the theatrical animated feature films for cinema. Wow, that's cool. You know, I really love the job and the team. But I always get home late at night and then I have many rehearsals at nights and at the weekend. I was working basically in a dark studio all day. And, four years ago, I quit my job. And I quit without having any idea of what I was going to do. So the natural thing for me was to start looking online. Me and my partner at the time, we started the recipe blog. She was a cook. And so I started following some recipe laws and that's how I knew about marketing. Because I saw a lot of blogs and made tons of money with affiliate marketing. And at the time, I had no idea how to start a blog. I didn't even know what WordPress was. But you know, it was a good experience. But after six months, we stopped because she wanted to go through a route. I wanted to go through another route and we decided to stop and that time I was in the studio. I have some knowledge of stock music, you know Yeah. I experimented with it. And I tried. I tried to compose a stock music track, a corporate stock music track for business, and I uploaded it to a music site and about two or three days later I got a sale. And I said well, it works. And I knew that stock music. It's a numbers game. So I started making a track every single day until about three months after I started earning a full time income just with stock music. But it seemed that it reached a plateau which I couldn't get which I couldn't increase and it was the income from fuck music was great to survive and to pay the bills, but not to thrive. So I started looking again online. What else can I do? And to this day, I still sustain myself with some music but I also have other savings. So at that time, it was two years ago I saw a video by Brian Brewer and he was promoting Legendary and I did the 15 Day Challenge. I even started TikTok accounts but because you see this Yeah, oh, a dumb phone, my cell phone but two years ago my father gave me his old smartphone as an other one that I didn't want to smartphone and read with this. I said okay, so I tried. I tried to create a TikTok account. But the smartphone was so slow, so slow. It was unbearable to make videos. And despite that all the videos were being shown to a Portuguese audience. So I wasn't getting any traction, not following anything. So I quit. And I started the blog. Just starting all by myself I started a blog writing about business tools and software work from home. And I've been growing that blog since then. And last year my father bought a new smartphone and he gave me his old one. And this is modern, so I tried to decline.

Dave: Do you have that phone you can show since you showed us so we can have a comparison between the two?

Vasco: Okay, this is one this is the one that I use for calls and messages.

Dave: The dumb phone and then there's the smart one. 

Vasco: Yeah. Because I was never into social media. You know, I don't do well on social media platforms. Yeah. I only use it for TikTok basically. Right. And to report on Instagram reels and reels. Yeah. But I did a thing differently because I didn't want my videos to be shown on unfortunately. Right so all the content is in English. So I bought an American SIM card from T Mobile on Amazon. Yeah, resented the phone to its default settings. I installed the VPN. And then I started creating content and I saw that it was being shown in the US. 

Dave: So if anybody's not us and wants to tap in you're saying that you use the VPN. And that was successful. To be able to get to a worldwide audience.

Vasco: I bought the US SIM cards on Amazon from T Mobile. resented the phone to its default settings. I inserted the SIM card I turned the phone on. I installed the VPN and instead of one load instead of downloading Tik Tok from Google Play because it was linked to my Gmail account, and sometimes the apps can import us. So I downloaded the APK file. I think it's an APK or a PKG. It is the installation file app. So I found a website where I downloaded that app. Download the Tiktok apk file as a way to bypass Google Play. And it worked. I created a new account and I started getting lots of views and traction and followers

Dave: I also want to talk about your blog too. As much as I want to talk about your TikTok.

Vasco: Well, I decided to invest some time because I'm, I'm terrible on camera. And I'm not very comfortable being on camera. And speaking in public and English is not even my native language so  I started using TikTok as a way to challenge myself. Right. And I have been posting three videos every day for the past three months. I just stopped a week ago. I've been getting some people to my email list.

Dave: But why did you stop Vasco Why did you stop a week ago?

Vasco: Well, I stopped doing to go because I had I have a general content to a week ago and I was focusing myself I was focusing on my blog and music also. And although I was learning following on tick tock sometimes I looked at my videos and I said this is stupid. What the hell am I doing? You know, I don't recognize myself here. Although I'm having fun you know I'm challenging myself and having fun. Yeah. And well and to this day, all my all my leads are coming from my blog. Not from TikTok, although my email list is increasing from my blog, and the blog, I know it's a long term, long term project, but it's really growing every week.

Dave: And, and a different thing about social media contents and blog content is that on social media, you don't own your contents. You know, right. 

Vasco: On my blog, I own everything. 

Dave: That is a big difference. And you know there are a lot of bloggers who, like you said , in every different niche make a lot of money. Specifically because once you rank a page, you know, it's really not your website that's ranking if we want to be more specific. See, language matters when we're describing things so we can understand them and make sure that we're crystal clear about what is actually getting results. In with a blog or a website. It's the page that's ranking. It's not a it's not the website, you know, a website can be full of tons of different pages. And in your case, what you know, over time the majority of the content that is going to be on your blog is going to be a blog post in those blog posts. I was briefly looking at you're looking at your blog, and I came to you know, this, this post right here, which was, you know, one of the posts that I got to write from your homepage, and you know, how to create a website using Astra in Gutenberg block patterns, whatever that is. I'm sure there's people who are searching for that exact phrase. And if I was looking for information on that, and I came to this blog post, especially with how you've outlined and I would assume this is a WordPress plugin, a table of contents plugin. That's just what I'm assuming. This blog post looks very informative. It looks very good and I think that's the big thing that people have to understand about SEO which is called search engine optimization. And for those of you out there that don't know what that means. It means getting your website or the page on your website ranked on that first page of Google when somebody searches for a specific phrase, plumber in Denver, Colorado. You know, if you want either the homepage, your homepage, your website to come up or a blog page on your blog post on your website to come up or something. But the best way over the years, people have done all kinds of what they call Black Hat strategies where they were trying to basically trick Google into thinking that, you know, that Google should rank their post on page one. And so they would get backlinks you know, hey, you know, let me go and try to get my link, you know, 100 websites, you know, posting a link that comes back to my site that's called a backlink. And that'll prove to Google that I'm so popular and they're really just garbage links, and that's why it's called blackhat seo strategies. But the bottom line is what every single top blogger that I've ever talked to, has always said is the number one way to get your blog post on the first page of Google is to deliver thorough, valuable long form content. Do you agree with that?

Vasco: Yeah, completely. And I believe that the Google algorithm values contents more than backlinks. And you know, not all backlinks are made equal, you know, yeah. Right. Having a backlink from a high authority site is better than the backlink from the low authority. Right,

Dave: So just to be more crystal clear for all of you who are listening, if Forbes which I've been lucky enough to have Forbes do an article on me and I think we're I think they're coming out with another one real soon. I'm not sure but we'll let you know if that does happen. But that link, if they have Legendary Marketer on that Forbes site, and when you click it, it goes to legendary marketer.com. That's called a backlink. Right? Because it's a link out to my site, our site. What Google does is it looks at that. It says Wow, the Forbes this kind of big hotshot authority site is is linking back from their site back to this site, Legendary Marketer, Legendary Marketer must be legitimate, and, you know, popular, important website and so we're going to give that a page on that website or that website entirely more authority. And so yeah, it's a combination of good quality websites linking into your website. But as you said, and as I asked you, it's also about that quality content. And that's one of the things that I see that you're building up here, down in, you know, on this on this WordPress blog, is that right? 

Vasco: I've always tried to make long form content, even when I tried to monetize my blog through affiliate marketing. And the best posts you can make to monetize your blog are the how to post sometimes and the best posts, you know, the best software for whatever is the 10 best, the 15 best because those are transactional keywords. If I want to buy a piece of software, I want to know what else exists on the market. So I usually type best, whatever I want to buy. So I'm already in bind mode.

 

Dave: Quite frankly, for those of you who are doing YouTube, YouTube is a search engine as well. And it's really important that we understand how these different platforms work. How do they operate? Well, YouTube and Google are search engines, which means that I am the user I go to and I type something in, as you said the okay I'm in the market for an audio converter. Okay, so I type in the best audio converter software, and lo and behold, wow, I go to Google and in you know, it's got a list in this post comes up number one, this is your post Wow. 17 best audio converter software. Google in YouTube, our search engines users get the ball rolling by typing in what they want to experience. Whereas, you know, TikTok, Instagram, Facebook, you're following people, it's more serving you what it thinks you want. And so it's a little bit of a difference, you know, many people have argued over the years, you know, that these are the best leads because they're typing it in and they're like intentional. Many of them are already there. They're in buying mode. So although you may get less leads, the quality of the lead is going to be better. Do you find that to be true?

Vasco: Yeah. In my experience, the reason I started with a blog and not YouTube is because as I said, I'm terrible at video, and I'm much more comfortable writing. Today there are some AI tools for writing. That helped a lot. You have to double check everything. Sure. They help tremendously.

Dave: And I'll be honest with you, it's not just AI it's also cheap labor, my friend and I'll plug him he runs a company called the hawth he also owns free up.com I think it's free up.com It could be free up.net But it's definitely The Hoth is another one. He owns all of these companies. And you know it seems you can outsource your writing. Okay. All three of those companies that I just named free up.com or dotnet The Hoth.com and Iwriter, I believe it's iwriter.com you can all go to those companies. And you can purchase content, okay? It's not already pre written. You'll tell them specifically what you want written and you'll give them examples. And you'll tell them how many words you want it to be Vasco approximately how many words do we have on this in this particular article? Oh, I have no idea. Okay. I would say this is 2000 words. It's got a lot of images in it. Maybe 1500 words. I don't know. Maybe 1000 It's these are you know the other thing that is really helpful in these blog posts, the ones at least that we all love to read because they're so informative. Why? Because they give us multiple, they provide for more than one sense I can, you know, sometimes and also they give us those visual examples. You know what I mean? It's such a big thing to be able to not just read something, but to be able to see it. Such a big deal. When did you realize that going the extra mile of getting the screenshots in showing the examples was so much more you know, so much more popular amongst readers, and how how do you how do you choose which image to put and how also do you avoid any legal issues with taking screenshots of back offices, etc.

Vasco: Well, the only screenshots that I take, if I have the software I take the screenshots in my computer using the software or the software. Most companies allow you to download a free trial. But if I don't have software like that one, the first is a screenshot of the homepage. Right, right, right. And I know I know many bloggers that take screenshots of homepage and to state any problem.

Dave: Yeah, there's something in it again, I'm, you know, I'm I'm the furthest thing from a lawyer or an expert on law but they're they're there. Yeah, there are some protections for writers and in the press and excetera to be able to, you know, to be able to publish pictures of things. You know, if I had to learn the hard way with some of my marketing, I would get cease and desist letters from companies, you know, telling me kind of, Hey, you can't do that. And I was like, okay, sorry, I didn't realize that was a line that I just crossed. So, okay, so what else could we or should we know or can we learn from you about this?

Vasco: My first ones. Yeah, well, the thing with the blog is, the blog is, like any other other blogger since the blog is a living entity, you know, yeah, you can update your content over time. If you see that the blog post is ranking. And if you started updating that Google will see this oh, this post is getting new content.

Dave: Oh, this is so good, man. I mean, then the way that you've got these, this, this table of contents, you know function over here that as you're scrolling, it continues to show I mean, it's so functional, man. It's really, really good, Vasco. I can tell that you're just taking pride in your work. And I think, how can people learn from your attention to detail? I mean, this isn't just a blog that got thrown together. I mean, this has got all the right stuff. I mean, you've even got your affiliate. disclosures here. You know, you've got you've got banners over here, you're using your real estate in a way that's, that's so productive. Obviously, all embedded throughout each link are affiliate links. And anybody who knows as you said, you know, it's a great way to build up a solid foundation. As you said earlier, you're still living on the affiliate income from the the music, the stock music that you're selling from those niche blogs you set up a couple years ago, but you know this I can tell that you take a lot of pride in it, not only from looking at it clearly the end product is beautiful, it's functional, it's great information. But you know, I can also tell by the way that you're talking about it that you take a lot of pride in this. This is like a personal canvas. In a you know, not that you're emotionally tied up in it. But it's a representation of you and your work and you want it to look good and you want the information to be good. And it just sounds like it's something that's more than just a way to make a quick buck but you're actually really trying to provide a quality product to people. And what's the beautiful thing about it and I want to point this out to everybody is you don't even have a product to sell. You know, you're simply your product is the value that you deliver in the bridge that you build from where they were when they were looking for a solution to now leading them to that solution basically, in a safe and comfortable way and saying look, this is you know, this can help you go with confidence and by but anyways, just what I said feel like it fits?

Vasco: Yeah, I like that my blog feels nice to whoever is reading it. And to myself also. There's a great thing that I had no idea would happen is when your blog starts growing, and you have lots of affiliate links and you speak about brands sometimes they'll start reaching out to you. As an example, I have a blog post and if it's not ranking, it's not ranking on the first page. And it's like 23 best web hosting services and I had a company that was on the number 14, I guess, and their affiliate manager reached out to me and he said, Hey, I would like our company.” He moved to the first three positions. Can we get to an agreement? And I said yes, you can give me a backlink. Or she proposed to double my Commission's so I moved that brand to the number three position and my commission has doubled that. So and like that there are a lot of collaborations and strategies that you can use when your blog starts growing and people start reaching out to you.

Dave: Yeah, wow, what a story man. What a story. That's a great example.  I know people whose single blog posts have made them, you know, an obscene, ridiculous amount of money. And so you know, the most beautiful thing is it typically becomes fairly consistent. And it happens on an ongoing basis because again, it stays there in Google and doesn't move things around. You know, to quickly so, you know, if you come back and you update your post, you know, I know a lot of people who will say that the 27 best dictation software for 2021 and then they'll come back and update that for 2022 and even update the post and if you keep that content relevant and you actually really treat your your, you know, if you're writing a blog, or if you're curating a blog, you're really you're really like a media company, you know, and it's really about it's really about, you know, that is your product, you know that is your it's, as you said, there's a lot of reasons to take pride in that because you do own that and you would have to do in a whole lot to have the hosting company. You know, delete your hosting, you could take your site and usually move it to another, another hosting platform. Before you would ever lose any of your content. And you also have rights because you're a paying customer of those hosting companies. If they were to ever screw anybody over there would be, you know, 10s of 1000s of people and in their business would likely go out of business overnight, because now all of the customers would be scared that their content also could get taken down. So you've got rights and you've got leverage. And at worst, the worst thing that could happen is a hosting company comes to you and says, We no longer want to host your content because we don't like the theme. We don't like the topic and we don't like your position and or it's against our terms and we need you to move it to a different you know, a different hosting company. And so then you scramble to go find another hosting company or you set up your own server. You know which some people do as well.

Vasco: For me right now, my life, my business, my online business is divided into stock music, and my blog. Sometimes I go weeks straight only on the blog. And then I stopped and Oh, it's too much. I'm not a blogger, I'm in position and then I go back to music. And then when I see that muse, I can scale music as I want to. I go back to work. So it's a thing. Or, or I'm writing music, and selling music or writing blogs. 

Dave: You've given us all a lot to think about this morning. And also I just love that. You know, blogging is not the most sexy, and it's not the most popular strategy. But it's, you know, it's so consistent and it's so reliable and if you do it right, it can produce such results but it really is a commitment and that's one of the things for people to really understand is, you know, tick tock or Instagram or something is a much easier way to get into online marketing if you can overcome that uncomfortability of being on camera. And I love how you have also pushed yourself to be uncomfortable. I heard that loud and clear. And I hope you'll continue to do that. But blogging is a true commitment because you're really truly building a product, you're building a brand and you're really building a really a place where people come to get information because you have so much room to go into detail. Sort of like a YouTube channel. People will use your blog sort of oftentimes and can use it as a manual. They can use it as as obviously entertainment but in this case, most of the time more and more people are using blogs like yours as manuals or as a validation to you know, they're shopping for something and they just want somebody else's opinion and you just happen to if they click your link get you know get the get the commission for that sale for the product that they were already going to buy people that's the thing to understand is they were already gonna buy it. And if I can create a piece of content that could give them further information to help them either say yes, this is for me, or ooh, that's not for me, you know, thank you for letting me know. It's just a powerful thing and I look forward to watching your blog grow and watching your business grow and I hope that you'll keep going and come back and continue to keep us posted. And show us how big and how successful a blogging, marketing business can really be.

Vasco: Thank you. I like to see the blog like a piece of digital real estate. Yes. grows over time. Its value increases over time. True and excellent if it's a project in the long run, and even last year, I was about six months. I stopped writing on my blog for six months and it started increasing. The traffic was still increasing. Right?

Dave: It's unbelievable. I mean, the only two, the only two things that I've ever seen do that is his content on YouTube and content on Google. You know, it's because of the way that you know those platforms work. They're powerful. They're not to be ignored. You know, a lot of you may jump on TikTok at first because it's really easy to get started with, but over time, absolutely. You might want to consider building your central hub. And in that central hub is is is most of the time going to be your blog. You know, there are other things that you can do to create a central hub. Many people use Facebook groups, you know, many people use discord channels. Many people use things like this. There are things that create that sense of community and that sense of delivering information. But, you know, the thing with a blog is is it still is different from those two things that I just mentioned, because that content, as you mentioned, can just grow and gets, you know, Google will continue to push it to more and more people or it just maintains that number one or number two or a spot on that first page and just sucks in traffic from that phrase or that word for you know, years and years. So it's it's awesome and I love it and I I was really in the blogging several years ago and actually owned a company and we had a blogging network in the company, big big WordPress blogging network that we just set people up with blogs, and had 250,000 People blog and it was it was insane. So there you go, my brother. All right, Vasco. Well, I will chat with you later and please keep up the fantastic work and come back and keep us posted on your journey here in a couple of months. Would you? 

Vasco: Okay, sure. 

Dave: All right, Vasco. We'll talk. Alright man, bye bye. All right, my friends. Have a fantastic Tuesday. And remember that there's going to be some things on the show that apply, and if they don't apply, let them fly. You don't have to do it all on day one. Just know that you have all this value and content in your back pocket. And you can either use it now or you can use it later. Either way. We just want you to have it. So keep watching, keep tuning in. Go ahead and text the number on your screen right now with the letters WUL and make sure that you get a text message reminder every morning when we go live at 10am. Eastern Time. Monday through Friday Be Legendary, get out of here. We'll see you tomorrow.

The Biggest Mistake Most Affiliate Marketers Make

Below is the transcription of this episode:

Dave: What’s going on my friends, this is Dave Sharpe. A few minutes ago I was talking to our guest. We have some history. He's been in the industry for quite a long time. We were getting into a fantastic conversation. I said a timeout brother, we're gonna have to take this combo live because it's 10:01 so we're going to be talking about how this former waiter okay has grown his YouTube channel to 55,000 subscribers. So we're going to talk a bit about YouTube amongst other things today. So if you want to grow your YouTube channel, man who doesn't you know, it's one of those powerful search engines in the world. It is the largest community who have blown you know, blown their businesses right out of the water, made, you know, 1000s hundreds of 1000s Even I've seen over a million dollars just with one affiliate product with just a YouTube so it's a really powerful strategy. Garrett, my man, welcome to the show.

Garrett: Thanks, man. Happy to be here.

Dave: You're welcome. Happy to have you, man. And you've been you know, you were telling me that you knew me from some previous companies. 

Garrett: I studied the sales video and opened up all the emails and what got me was like I said, I was a waiter, you know, so I, I had dropped out of college. You know, I had no plan B. I was slaving away measly tips at a restaurant called Chili's, you know in Texas and I just. That was my first exposure to the industry. And you know, I like the idea of freedom.  But for me I'm very introverted, like to do my own thing, I don't like to talk to tons of people. Yeah. The idea of building like a big downline and having to do all these events and stuff. Yeah. Then, you know, we can talk more but that's kind of and then I found affiliate marketing, which is kind of great if you don't want to, you can do your own thing, right. Create a YouTube video. Send it to a link and then, you know, not much else, right? 

Dave: Yeah, it was exactly what I discovered when I was doing network marketing in 2009. And like, nine, you know what I mean? And I was running around talking to people in my local area, you know. I've gotten business cards, you know, from my local area that I am over 10 years old. It's a full box of them. There's probably 1000 or more in there. Right? You know, I mean, I tried every strategy in the book to generate, you know, to sell to recruit, you know, all those things that they told you that you needed to do in network marketing. And when the second company, my second company, shut down, I had one company I got involved in that was a you know, I had but it was a cell phone company. I bought a cell phone. The company shut down before I got the cell phone in the mail, for God's sakes, you know, and then the second one, the second one, you know, I actually had I was doing a little bit of internet marketing, but not much, and I had a little bit of downline and we were going to do a pre launch and then the company went out of business before they even launched and I said you know what? I said, This is crazy. I'm doing my own thing and I have no backup plan. This is just like replacing a job really, and it's it's, it's so I needed to learn how to build a business not just be a you know, I needed to learn how to how to, how to go out and be in more in control of my destiny in my future and if you know not be so dependent, that if a company shut down, which network marketing companies do all the time, especially in their early stages, that if that one company goes down my entire life is not screwed, you know, that's how I got online. I was forced to come online and start learning how to build an email list and, you know, post YouTube videos, run Facebook ads, all these various things. So you've been building this YouTube channel off and on for about six years, right? Garrett: Yeah. And I have a few other channels. You know, as well, but yeah, my thing was, you know, there's all these different platforms, you can get traffic. You know, that's really I think a lot of people overcomplicate it and I did for years, you know, but it's really just traffic and conversions, right? You get traffic, and then you convert that traffic into sales. And so for me, you know, there's all these different platforms, TikTok nowadays or Facebook, YouTube, Twitter. And, you know, at first I thought I needed to be on everything, you know, so I would, you know, do Twitter for a little bit and then someone would be like, Oh, you'd be on Facebook, and then I, you know, okay, let me get on Facebook. And then after a while you don't use Facebook. So it was constantly jumping around and what I finally realized was that the light bulb that went on my head was that, you know, I was following a guy teaching Facebook, you know, DMing people on Facebook and having conversations and again, I kind of went against my personality type and I wasn't on Facebook. I didn't really like the platform. And so what I finally realized was like, Okay, on YouTube. Firstly, I'm on YouTube all the time watching podcasts, funny videos. I'm already on YouTube. Am I not doing YouTube? That for me was the path of least resistance. I'm on YouTube all the time. Anyway, Facebook's kind of outside of my personality. I'm not on Facebook. So to go on Facebook and do marketing kind of was an extra step. So that moment was when I just realized okay, I'm just going to put all my focus on on YouTube and from that moment, that's when I started, you know, and of course in a lot of people may be struggling, you know, getting over the fear and putting your face out there, like being on camera, and I definitely had that in the beginning. But that's what kind of led me to YouTube. So yeah, about maybe five, six years ago, I kind of started my first video. And now I mean, I've done hundreds and you don't even think about it at this point, but you know, in the beginning of course there is that learning curve.

Dave: I like what you're saying. What I get into and this is what everybody needs to really understand this is this is one of the biggest things that we even have a challenge with our affiliates here at legendary because they act like network marketers a lot of times and then go out there and say Legendary Marketer, and you know, if they're promoting our 15 Day Challenge, they say take a 15 day challenge, and that's, that's fine. But what you really want to do ultimately is you want you to be the one it's like you want you to be the business and even when somebody is opting in before you get their email, oftentimes, it's so much better to not mention company names and not mentioned products because one of two things happens. Maybe they've already heard that somebody else did a shitty job and they ruined it for you. So now all of a sudden you know, or they're just gonna go and google it for god sakes. And I know that I'm the only person in the world who teaches this real lash ass because they will go to Google and you will lose the affiliate sale they won't click on your link. This is such basics, but it's so powerful for affiliate marketing. You have to deliver enough edutainment entertainment and education. And then offer something that is not opt in and go buy from Legendary Marketer opt in and go buy from ABC company or whatever. When I learned to brand myself instead of brand, all these companies I was trying to be a representative of that was when my entire business shifted because quite frankly, they people are buying from you they're not if you're doing affiliate marketing they are buying from you the affiliate, they're taking your recommendation. It matters more than even the guru in the sales video. Or whoever ultimately is delivering the pitch. Did you agree with all this Garrett? 

Garrett: Absolutely.

Dave: This is cool, too. I mean, I just want to say this Brad says I promote my brand and tell people I learned what I learned from Legendary and that's fine, right? That's fine. I think where most people go wrong is the most. It's really so important to get somebody on your email list. And before you get that opt in, if you're talking about when you opt in, you're going to go see products or pitches from XYZ company or I'm going to introduce you to XYZ company. That's not good enough. That's you're giving away too much information. Yeah, we'll have to hold that information back and simply brand you and say I have a video on the next page that I'd like to give you or I have a download or go get this 30 minute training video that will show you how to do XYZ. But that's all what I call a blind offer. You're not revealing who is in the video, what company what product, you're just revealing what it will do for them. And that's all they care about. Anyways, so sorry to interrupt, but I wanted to clarify what because if you this is a breakthrough that I had that really changed things that fits exactly what you're saying. 

Garrett: It's like if you reverse engineer what gets someone to put an email in, it's curiosity. Because you wouldn't put your email in if you knew what you were getting. Right. We have to build curiosity. That's what gets people to want to put their email in to find out what's on the other side of the page. So by giving away the name of the product or the name of the thing, there is no curiosity so therefore people don't need to actually put their email. So you know, even with advertisements, you know.

Dave: Even on the bridge page, even on your bridge page. They have not clicked that affiliate link below the video yet. So if in your bridge page video, you're going through all the you know, bullet points, features and benefits about the company and the product. What do you think they're going to do? You're not going to get that cookie and for all of you who are brand new to affiliate marketing, the way that you get paid is that when someone clicks your affiliate link that usually places a little cookie on that person who clicked and I don't know what a cookie is. It's just what we call it. A little tracking pixel right on their computer. So that tracking pixel usually if they buy within 30 days or 90 days or however long that is set to last. You will get credit for that sale because the affiliate program whoever is selling the product, you know they got that link from them in the system all works together. And so it's so important to get somebody to click that link until you get them to click your affiliate link. Quite frankly, he probably shouldn't be even saying the name of your product or the name of your company. And it's just really understanding. You know, Garrett, curiosity until you get them to click on your link so you can make sure that it's tracked to you. 

Garrett: Thanks. Yeah, and even you know, like we talked about some companies are here today gone tomorrow, so even if people are promoting whatever they're promoting, buy in the marketing like Like for me, like in my YouTube video, I very rarely, if ever, say the name, I'll say, you know, check out this free video to discover my number one way to XYZ, right. But then it does a couple things. One, it builds curiosity, so then they have to actually put their email in to find out what I'm talking about, but it safeguards me in case that company goes away when I just changed the link. There's a couple of benefits I think of not actually mentioning the name of the thing, you know, in the marketing.

Dave: Some of the best network marketers even who are using social media nowadays are not mentioning their company name all over their timeline, their branding them, because, you know, the truth of the matter is, is that as an affiliate you you know, we advertise a title of a of a role called a freelance digital marketer, and as a freelancer, you really do want flexibility to be able to move around as an affiliate. I mean, you know, it's not like you're a subcontractor, you can do whatever you want. I mean, that you can you can change out the link of an

offer that you're promoting. I mean, it's doing affiliate marketing, right. You need to have the freedom and innocence be able to quickly pivot and translate. I mean if it is all like you said you do is you just switch a link out, you know, if you've set it up correctly, and it's all pointing to you, because all you do is if you have a new product, do you want to switch something out? You just switch out links, because you keep everything generic and I was sitting down and I was talking to one of my buddies on Friday, we were having a cigar. And he was asking me about course creation. And I said, well, the way that we create courses is by keeping things that usually never change. All the timeless principles and strategies that maybe are unique to me or I've been using forever. I'm going to put those in or if I created that process, of course I can teach that but all the traffic strategies, all the things that Facebook interfaces that details about tick tock we really try to teach that on live webinars or in specific sections so we can kind of you know, change that out rather quickly. And even there with course creation, we're remaining flexible. And again, that's why I love the model. So much Garrett, because affiliates traveling around the world are living however they want to live, maybe that's even locally, on an eight to 12 or $15,000 a month income. You know what I mean? Even if you know, I mean? Some folks do less some months but it takes care of their bills. And they have ultimate freedom. 

Garrett: Yeah, I mean, even me right now, as I'm recording this, I'm in Brazil. 

Dave: I had a feeling you were somewhere exotic but but you know, I wanted to throw in the locals in case you're just hanging out at home. 

Garrett: No, I have a window. It's a little bit rainy. today. But I can see beautiful water. I'm on an island. It's 42 beaches. And it's summer right now in Brazil. And I only say that because that was a dream. You know, when I was a waiter, I wanted to be able to travel the world and just work a few hours a day and make money and so that's what affiliate marketing gives you. You know you can just literally because how long does it take to create a video or a ticket? I mean, it's not a lot of time you post it and then you kind of set and forget it, you know, planting seeds. Yeah, you know, that's another thing with YouTube too. I want to share it with people do YouTube because even though I like some of my videos I get you know pretty good news some of them I don't but it's it's you're planning see it's a numbers game right with with YouTube and symbol like TikTok it it's a little bit unpredictable. Like you don't know what video is going to take off but if you stay consistent, one of them will and all you need are a few that actually start bringing a lot of traffic and leads. And that's the beautiful thing. You know, I was in Colombia for five months now in Brazil. I'm going back to America in a few days, but that's the power of that freedom, you know, just working from a WiFi connection.

Dave: So when you did, did you re-engage with internet marketing or with YouTube once you found Legendary or have you been marketing online and you just simply slipped in and changed out your links somewhere to them? Because I think you're an affiliate for legendary you've also gone through for at least our 15 Day Challenge and some of our education. So I mean, we've been talking about how easy it is to transition into all this. Tell us a little bit about how you found Legendary and how either difficult that was or easy that was the transition or you know, what's the value of that? 

Garrett: Yeah, so you know I you know, high ticket is really I think what people want to do, you know, I mean you need a few commissions and you're making some pretty decent income, you know, the higher payouts right and so you know, I had been even a couple years ago still doing some low ticket stuff and you know, making like a lot of sales but you pay you get paid these itsy bitsy little Commission's right.

Dave:  I used to call them back in the day, teeny weensy wussy Commission's I think it was well, I was wondering if you would catch that tiny little wussy commission. Federal Commission's right. 5 percenters and in the 20 percenters in the 10 percenters. 

Garrett: Yeah. And so, you know, maybe within the last couple of years I've really been focusing on just mainly high ticket and I was doing a couple of high ticket and you know, even on different affiliate programs, you find these higher price, but my brother, so my brother, Peter Barry, he's also a member and he was doing well and I was kind of seeing what he's doing and I'm like, you know, finding out more about compensation play you know, all those types of questions and then I was just like, how do I sign up you know, I'll test it and then so I just literally like you said switched out the where the traffic was going like the traffic from you to you know, I've been planting the seeds and I mean, literally, like, I'm still getting leads from videos I did two years ago, you know, so I'm always getting these leads, and then I just can switch out the offer. And so when I put it to Legendary marketer because it's so valuable because the training is so step by step and effective for people. I mean, I started making sales very quickly, you know, very quickly, so I'm all on board and I want to just, this is a I mean, how perfect was it that you're actually doing what we just talked about, right?

Dave: You know, and I didn't know I was like, oh shit, what are you doing? What the hell are you actually just talking about? But you are and you and you. So everybody just in case you know how people are on Facebook. It's like, oh, shit, you just, you know, somebody's like, Yeah, how'd I get here and what the hell are they talking about? So guys got to hear the difference between the two different types. Let's break it down. Real simple. Do you want easy, do you want hard? And you know the heart I'll show you the heart. I know that I know the hardware business cards magnets on the truck signs in the yard. And so you know, you're building a YouTube channel. Even when you set up your landing page, not product and company specific but results in curiosity based and then even your bridge page. Yes, results and curiosity based again, tell more of your story and say if that resonates and you're looking for the same solution, click the link below and you're going to learn XYZ in the next 15 minutes and man is all Garrett did was just switch out a link right there. And as you in his YouTube description, or even in your funnel if you do it the right way. If you use the same domain all the time all you have to do is switch out the affiliate link right on your bridge page. Garrett: Literally that's literally all I did. And then I just put the follow up emails there you know, in the affiliate sites took those but quickly put them in. I mean, you do that a few times it gets really quick and easy. And that's it and then within a few days, I'd already started getting those front end sale and then I had one go up to the $1,000 You know, the the higher level for the the more advanced training but that's the power you know, staying consistent building an asset and then having that flexibility of staying zag. You know, in your marketing, you don't actually say the name of it. You build the curiosity, they put their email in and then that matter what happens to that product or company could always switch it. Yeah, that was a big breakthrough. 

Dave: This is what's so important. I mean, it's building this list, you know, coming out off of YouTube, you know, my number one affiliate system. It's so important. You know, you've got a headline here. You've got, you know, you've got your link above. They don't have to click more. That's so important. And you've also got the link pinned in the first comment. 

Garrett: Yes. In case they go down there. They're seeing it, you know, a couple exposures. Sure. For sure. And then yeah, you know, I do videos mainly on affiliate marketing, which is the people I want to attract nothing, nothing high production. 

Dave: I mean, it's so simple. What sort of software screen recording software are you using? Garrett: Yeah, actually, in that very video, I show it's OBS. Okay. Yeah. Yes. And I totally agree. Dave: It is. I mean, I'm not on the verge of bad quality, but it is. It is on the verge. It is on the verge. It's amazing how that almost works better, isn't it? 

Garrett: Well, that's what you know, I think about you know,  I used to buy a green screen like a few years ago, I bought a green screen, bought lights, and I did all this stuff. And it didn't really seem to work any better. And I'm like, why am I going through all this effort? I record my screen and talk. 

Dave: I went through the same thing. And I think that you know, it's just important to stop there and remind everybody that I literally every day do this show on I've got a microphone here. I will give myself that. I don't know what it is. It's like a little deck. I don't even know what a little Yamaha is. I have no idea what it's called. And I don't know what any of the buttons on it are. Do. I just you know, it's just, I guess I sound okay. And it's a regular webcam. And that's, I have not, you know, set up a camera in a long time. Because it's just, you know, it's not necessary. I mean, if I want to do a VSL sales letter, I will just do the voiceover. And then we'll just put graphics to that voice over or if I want to do an ad or if I want to do a live stream or anything. I'm either going to use my phone or I'm going to use my I mean, I used to think and the reason why I say this is because I've bought so much video equipment over the years thinking that I was gonna take it to the next level. And it's just it doesn't matter. People buy my shit and watch my shit more when it's just not all highly produced. Right? I don't know why that is. It's just Garrett: And I think too, you know, with me with my, I mean, it's the rationalization I could make a little bit better with the lighting. I mean, even now the lighting is pretty, pretty bad. But one thing I will say is I think people are constantly thinking I'm going to have to do what this guy or girl is doing and so if I'm showing that hey with this not great quality, you know, I can sit here and record a simple video and make a good income. Okay, I can probably do that too. But if I have some, you know, bells and whistles and a green screen and lighting, they're like, I can't do that. So therefore, I'm not going to check out his method. He's probably using that to make money. 

Dave: Or the guys who are advertising on Facebook about how great you know YouTube ads or whatever. Right it's that first hook that first three to five seconds is so important. And we gave you, you know, you go and watch the episodes. I don't remember which one it was from last week but we gave out a ton of free hooks free email headlines that could be used as hooks at the beginning of the video. And he said oh, that's just you know, taking everything to the next level because now I'm catching people's attention instead of awkwardly fumbling over myself in the first couple of seconds of the video. So what is one or two things that you could point on YouTube that's really taken things from Hey, what the hell's going on here to Holy shit. I got some momentum. 

Garrett: So it's funny because you know, I've had some videos that I've done really well then some that happen and just yesterday I was going back through the analytics and looking at what I did specifically in the videos that got pretty good views. And then I was going through a lot of Mr. Beast. If people know Mr. Beast, he's like one of the most, you know, popular YouTubers now. And he teaches you what his philosophy is on how to get people to keep watching your video. 

Dave: I heard he just did a podcast with Joe Rogan. 

Garrett: He did. And I watched it and he got it down. And so that's what I'll share what he said and that's what I've been doing too. But he made it so simple, where he basically said, like YouTube, the way your video is going to start going viral, start getting a lot of views as people just YouTube just wants people to click on your video and watch it. Like that's it at the bare minimum. So to get people to click on it, you need a good thumbnail and a good headline, good title. That's it. So how do you do that? Well, I just model other people. You know, I just look at other people that have popular videos in my niche. What are they saying? What are they doing and then I just make a very similar thumbnail headline, you know, because it's already proven to work. So that's the first thing that's gonna get you if you get a high click through rate, a high amount of people to click your thumbnail, your video that's going to have to do with again the thumbnail and the title. 

Dave: And remember folks people are already watching videos so most likely where they're going to click your video. It might be over here. Would you agree with that Garrett? Or where do you think more people are just coming right in watching the video that they searched for and then getting out?

Garrett: No, yeah, definitely the recommended section as well, the sidebar, and so also when you make a very similar title and thumbnail to another video, YouTube will think your videos are very similar and they'll actually start recommending your view on the sidebar. So that's another benefit of just modeling other people and then as far as the second part that gets them to keep watching. That's the average view duration. Look at your analytics on YouTube and see per video. Like what's the average amount of minutes? People are watching that video? And the longer it is, the better? And so how do you do that? And this is what Mr. B said, and I just did it. The last few videos and I think it's really been working even better. But it's so simple. And what he said is, you basically want whatever your title is, so let's say you come up with a title first. So the title, you want to attract online business. People that want to create an online business so your title could be, you know, the best online business to create in 2022. Okay, they're gonna see that video. Let's say they click on it. He said the first thing you want to do is tell them what they clicked on. So you want to give them verification that they're in the right place. So you just can repeat that title. Hey, chances are you're watching this video because you're looking for the best online business in 2022. They're going Yes. Now they feel like they're in the right place. They're not clickbait and right. The second thing he said is you wanted to tell them why they should watch the entire video. So you basically then sell them on benefits of watching so for example, you know, you want to watch this entire video because I'm going to share with you the exact business model that average people from around the world have been using to literally quit their jobs with no previous experience and zero tech skills. And they're going okay, and then he literally said after that after you tell them what they're watching why they should watch it, then you just start showing them that they should watch what you said.

And he said the problem people have and I used to do this all the time, is they start talking about things that have nothing to do with what you just said. So they'll talk about, you know, oh, by the way, you know, by the way, you should subscribe, you know, etc, etc. Or by the way, you know I have this book and they get off topic. So Mr. Beast, one of the most viewed YouTuber said if you just tell people what they clicked on, why they should watch the entire video and you get right to the point of showing them why they should watch it or what you promise. They're going to and so that the thumbnail in the title that gets the curiosity right, it goes back to that should give you a very good chance of getting people to click it and then keep watching. And then once YouTube sees that they're gonna start recommending your videos to more people. I had a video that just went semi viral a week ago. And you know, it doesn't go viral right away, like the video, you know, may start getting, you know, 500 views 1000 views, and it takes a lot because YouTube is testing it. You're sending it to small groups of test audiences. And if that average duration stays, they will keep sending it to more and more people. 

Dave: Crazy man crazy. I wanted to say that, you know, you're absolutely right about that, about that. You know that idea of getting off topic and how that will make somebody click away. You're so it's so true. I mean, somebody could go start a video doing you know, do exactly what he said to do in those first two steps and then be be like, Oh, and by the way, you know, like, share, subscribe, comment, blah, blah, blah, blah, blah. And it's like you're just like you just write in that time. It's just boom, you just, you just scroll right away, don't you? 

Garrett: Yeah, and like that, Mr. Beast, you know, just real quick on what you said too. Because, I mean, he would know better than anyone. And he would say that, you know, he would even see blog channels where they're like, in the very beginning they do the right thing. It's like hey, in this video, we're gonna give away $10,000 to homeless people or whatever, something good. And then he said like the next thing they're showing them going to Walmart and walking around and they don't, they don't actually do the $10,000 thing until the very end of the video. And people are gonna click they're like I clicked for the $10,000 thing right? So he says literally like what he said and that Joe Rogan thing and other parties like also you know, he often will say like, I'm you know, so the world's most dangerous escape room like I haven't seen that one. But I guarantee probably in the beginning, he's like, in this video, we're going to show you the world's most dangerous escape room. And then he just gets right to the button. He just starts showing it. He just starts showing escape or he's not talking about you know, anything else. He's on point and that's what he said he stays on topic. Yeah. And wow. You know, a lot of, you know, income and stuff you can invest into the video as far as editing and music and you know, keep people's interest. 

Dave: I want to just go back and validate exactly what you just described with this video. So everything happens in the first you know, 2025 seconds of the video. There's a big build up and then they get right into the meat and potatoes. I just want to show this real quick. You describe what he said and then watch him go right? The action. So what if I was like hey, how to get let me show you how to, you know, set up an automated lead gen, you know, an automated email marketing machine. And that was the you know, that was the headline of the video, right? Oh, you know, I would start out the video. In this video I'm going to show you how to set up an automated email marketing machine so you can collect leads and email all of the people on your list. So you know you can have leverage and speak one to many instead of one on one. Oh, by the way, if you like this video, right, that's what I should do. Alright, now we're gonna switch over to my screen or just switch right over to my screen and say here we are looking at the inside of my automated email marketing machine. 

Garrett: Exactly, because and this is the other thing too, where, you know a lot of people would teach how to do something like a call to action, the beginning of the video like this subscribe and stuff like that. But what they're realizing now too is YouTube doesn't even really show your videos to people that subscribe to you. So that call to action is now no longer relevant anyway. So and you notice like Mr. Bing, like none of the really top people do that, you know, especially not in the very beginning of the video. They may do it at the end, like subtract but they don't do it right in the beginning. Like Mr. Beast said the first 10 to 30 seconds is where it's, you know, the hook where you literally just and it's so simple, you know, like in that example you did is perfect you know, validate the title. So just repeat the title, sell some benefits and what they're going to get if they watch the entire thing. 

Dave: So why should they? You know, elaborate a little bit on that result, not the thing that you're going to show them but what it's going to do for them and you're right, I said so this will allow you to email one to many instead of one on one. This will allow you, this will help you, you'll be able to know you'll be able to do those sorts of things as leaders that you can use to then talk about the result. 

Garrett: Yeah, and then like you said, and immediately right after that. So the very first step is we want to open up this website. And I realized myself became aware of the TikToks that did not have a lot of and I found myself thinking off of we're simply getting into the payoff like rabbit

hole rate to it you know that that's really the breakthrough it's just like action and then Mr. Beast also said if you want to edit your video people have time like not just you know recording and post like if you actually can edit your video he said you know edit out all the dull moments. So anytime you know you're talking about something you're rambling just cut that out, you know, so you stay on topic. Yeah, their attention. 

Dave: Yeah. And editing software really is fair. Like if you're gonna do YouTube editing software really is fairly easy. To use. I started to learn Camtasia when and I didn't end Guys look, there's like, there's like 2% of the settings that people like you and me use and then others 98% of the settings that like whatever professional videos and I don't know, I don't know why all that shit. But I just do a couple of things cutting, you know, slicing and then I publish and that's it. I don't do any hue or brightness or any of that BS. It's just, if I get the damn thing online and get the beginning and the end cut off. I'm usually good. But now I use ScreenFlow whenever I want to edit something, and I can edit something very, very quickly, very easily. And I again, this is just one of the tools that if you want to do long form video marketing on YouTube, it's just like the only tool you pretty much know what I mean? You just need some sort of editing software. Some people use iMovie. I never liked iMovie, to me it was hard when Screenflow and Camtasia were easy. So you know if there's if you want to learn how to use Screenflow or Camtasia like seriously, it's just you know, you might be able to watch a YouTube video or something but I'm telling you, it's you just you don't want to learn all the different stuff it can do just how to cut the video, and then and then you gotta you gotta what do they call it? You got to do something where it goes. It gets transcribed or whatever, into a postable watchable file. You know, I'm an idiot. I don't know what the fuck I'm talking about. That's why I'm saying you know this stuff is you don't have to be a rocket scientist. You just have to know the basics and it's always better to learn the dynamics than the mechanics anyways. And that was always what helped my videos do well, is that I didn't focus on I never wanted to be perfect at what I want. I knew the message was more important in all that so I've never found it necessary to become a tech genius in order to even do effective video marketing personally. Yeah, exactly. I mean, really just a screen recorder software, which is the OBS that's a free software. And yes, something that kind of snipped. ScreenFlow on Mac will record and you can edit it and it's 100 bucks. If you're a Mac person and the only reason why I like ScreenFlow is not to interrupt there but yes, I'll be honest, I tried to set up OBS and I pulled it up in my eyes glazed over and I just deleted my computer. Oh dude, I get overwhelmed, very easy with tech stuff. So I have to keep it very simple but

right, you know. So, you know, good good chat, man. You know what, what, what final thoughts would you leave, you know, somebody who's sitting here on the fence who's maybe thinking about getting involved in the at the very least the 15 Day Challenge and is maybe on the fence are a little bit skeptical maybe thinks it's this is too difficult or too too old or whatever and just I mean, you're also living some some pretty cool freedom traveling around the world by simply, you know, recording videos and posting them so it's a cool.

Garrett: So what I would say is this, like, you know, the reason I like the 15 Day Challenge is because it puts it in very simple bite size, action, actionable information that you can follow every single day you do one a day. And it guides you through all the pieces. You know, like I said, I started about five years ago, there was nothing like this online and you had to learn all the different pieces you had to go through a massive trial. And error and invest, you know, 1000s of dollars just through testing different things. And the fact that you break it down every single day is incredibly useful and important to learn those different breakthroughs is incredible. And the other thing is, you know, we talked about time consistency, you know, you got to be consistent whether you're doing YouTube TikTok you have to be consistently showing up. And the fact when they just do that 15 Day Challenge and show up for those days. That's building the habit of consistency, which you can then apply to whatever marketing method or strategy you want. So now I think it's incredible. It’s only $7 to shart. It's the price of a small Starbucks, just as shocking as you know. That's all I can say. And but yeah, I mean it's just it's it's just incredible and the community and the fact that you have these, you know these calls in the morning and everything for people to plug into and, and what I would say I mean what helped me was just picking one strategy, you know, that the hardest part is just picking one because there's so many that you know, every one of these calls, you know, everyone's sharing a different thing and it's easy to get overwhelmed. You know, this method is the best or this method and it's more I always say to people what social media platform are you naturally on the books, okay, whether that's Pinterest, TikTok, whatever, and then just focus on that. Yes. So you're already on it. Like yeah, that just to me makes sense. You already know how to use it. Dave: Yeah. I think that a lot of folks. I just have to remind them you got in business you didn't fall off the turnip truck yesterday, you know and you know, you're all the time on these platforms. I mean, let me see your phone. Look at your screen, your screen time. Damn, you spend eight hours on a phone telling me you don't know how to. You can't figure out can't finger TikTok out Yeah, I mean, you figured everything else out. You forget how to get on that porn site. Hide that chart from your white. Come on. We're we're we know how to navigate if we want to get something done. We can figure it out and get it done. And I'm telling you, you know, it's easier than ever and I do have a big problem that I'll often have is looking at something prejudging it that it's gonna be more difficult before I actually get into it. And it's sort of like with the editing software. So overwhelming and which one do I buy? But if I just make a decision and buy one and play around with it for 15 or 20 minutes, I'm like a master of it. You know, and I made this big story up that it was going to be more difficult and whatever. And I you know, wasn't and so you know, I would just invite all of you today to use the the inspiration from this morning to pick out what you've been making a big story about and just go execute on it and likely, it'll be a lot smaller than the big monster you've made it out to be. 

Garrett: Yeah, yeah, one thing I can share too. I just read this book yesterday, actually called atomic habits. And it's all about science. I've heard a lot about that book, man. Yeah, to make because if you think about a 97 You know, scientists and psychologists say 97% of our day is habits. So most of the day you're not conscious of what you're actually doing. So success is simply forming the right habits, because then you'll automatically do the right thing, right, that will get you to your goal. So this book tells you like proven easy methods to form new habits. And so one of the things they said because like for example, like if you want to start creating a tick tock like let's say you're watching this video, and you think, okay, tick tock, I'm on tick tock a lot. I could easily start doing TikToks and you want to do one a day? Well, that's a new habit. Right? So in the beginning, it could be a little bit difficult to stay consistent. You're gonna do it for a day and then fall off and then a few days because you don't have that habit. Yeah, one thing he said is you can use a technique called habit stacking. And what that means is rather than trying to just start doing TikToks randomly in your day, and you won't stay consistent, you stack it on top of a habit that you already have. And so for example, the formula is after x, I will post the TikTok so after x x is a habit that you already do. For example, let's say you drink coffee every morning. Well, you could say after my morning coffee, I will post one tick tock. Yeah. And so now that habit automatically fires it's very easy to do the TikTok because you already have to drink the coffee. Yeah. So by doing that, you'll easily and effortlessly begin doing that habit, which you know will lead you to getting the leads and getting the sales which will create the income you want. So that for me was a big breakthrough because it really is just habits you know, sending that email every day doing the video like it's a habit and if you can learn how to form habits quickly, like that guy taught in that book, you know, you'll start to do it. So that really helped me as well.

Dave: I love that. Yeah, it creates a response. What we want to do is we want to create a response to where then that becomes the natural, it's in there's a lot of I think there's a lot of things that are happening to help that happen. The universe is on your side, your body's on your side, even your DNA is on your side. Because sort of I mentioned the Pavlov's dog thing, which is where the gentleman Pavlov rang the bell, and then he fed the dog and then whenever he rang the bell, the dog's mouth would begin to water and because he's he's sort of anchored that sound to mean we're going to eat and again the smell of coffee. After 30 days could mean the excitement or the pump of about to go record a video, right because we do have a similar response. Has anybody ever had a traumatic event that happened and then later in life, it's like a war veteran who hears a large boom in is startled or re traumatized because of their time in war. Same thing, you know, same thing and these things happen on giant and M and smaller skills within our body all day long. I think that's what you're alluding to, and I believe the forces are on our side to help us do that. 

Garrett: Exactly. And another thing he said in the book and this is all like, I love it, it's tons of studies and proof on how people can start new habits and start new actions. And he said, it's like if you just if you don't have a set time and location, set aside that you're going to do something you won't do it. Because you know you'll always find other things to do so by having something before or after like the coffee thing that can trigger like you said, Pavlov's dog that trigger is going to fire and then that automatic habit oh, I need to do TikTok and then you do that for a few days. I mean, it's going to be automatic, you know anything and that's how YouTube is you know, I you know, I wake up and I just do a video and I don't have to think about it. happens, right?

Dave:  I know. And all my work is like that now, it's it. Yeah, you know what I mean? Like I have to actively think about taking time off. You know what I mean? Think about staying home like I'm gonna go back my wife's at home with both of our kids. It's the last day of spring break today and our and I'm going to go back home. But I got to keep looking at the clock and reminded myself that I'm doing something different today than what I normally do. 

Garrett: Yeah, yeah. And that's what I think people need to realize on this call is like, because this used to get me all the time. You think like when you first start, it's incredibly, you know, can be incredibly difficult. Like if you're creating a video you're gonna be stuttering and nervous. And you think that's how it's always gonna be. I mean, generalize thinking, I'm just bad at videos. Yeah, but what you don't realize is every single skill from riding a bicycle, to singing to painting, I mean, any skill, you're going to be bad in the beginning. So it's not a question of am I bad at videos forever? It's how can I build a habit and stick with this? So after a few weeks, I'm actually good at it. And by doing the habit stacking by having a routine a schedule a showing up, then you'll automatically stay consistent, and then the time will pass anyway, and then you'll find yourself getting really good at it. And then you'll look back on that moment when you started to be shocked at how quickly you did it, you know, so that's what helped me just not identify with being a bad videographer. Oh, it's like no, I'm learning a skill. You know, these are skills that will get easier. 

Dave: But don't people do that in all areas of life? I mean, it's such a common thing to just automatically and I really am really conscious of folks using even that word newbie because again, that's yet another label that is empowering. And, again, but even worse is to say I'm bad at or I'm right. 

Garrett: Nobody's bad. At anything. You're just either never did it completely unpracticed I mean, you know, anything you do enough you're gonna get I mean, you may not be like Michael Phelps, swimming level or like Michael Jordan, but you're gonna be good. Like, anything you do enough. You're gonna eventually get, you know, somewhat decent. And that's the thing with affiliate marketing you don't like getting results and about an hour.

Dave: Such a good point. All right, my man will be perfect. We've got your YouTube channel up so people can go find you and connect with you and learn. 

Garrett: The last thing on that channel, it's not just like, trying to get leads as I'm sharing real methods to get traffic and, and stuff like that so you can watch those videos and not get pitched, I share real value and methods and stuff on how to actually get traffic.

Dave: We're not offended if people take advantage of a capitalistic tendency and they want to buy something from you or anybody else, you know, so called the value today brother and people have been commenting. Excellent, excellent value. incredible conversation. So come back, man. I mean, let's keep the conversation going and come back in a couple of months when we have some fresh things to talk about. And let's keep the combo going and maybe we'll meet at a mastermind or something one day.

Garrett: Absolutely man. great talking with you.

Dave: All right, Garrett. We'll talk to you later brother. All right, my friends. You guys can follow Get Right On Course on YouTube, as we've been talking about for the last 61 minutes. Over on Garrett’s affiliate marketing tips. You can just search that and you'll find his channel on screen. Share this channel a couple of times on the show to awesome feedback. Thank you all so much for the feedback and really supporting and loving our guests, you know their students and marketers in this community, just like you are they're not paid they're not prepped. They're not scripted. They're there's no you know, it's just all nerves, baby, all nerves and experience coming on here. So thank you for the love and support to our guest and all of our guests and thanks again Garrett for all the value. We'll see you back here tomorrow for another episode. Get out of here. And have a great Monday. Be Legendary.

Why Mindset Is The Key To Success

Below is the transcription for this episode:

Dave: Hey what’s going on my friends, welcome to Wake Up Legendary. And today we have another episode for you, another guest and we're going to be talking to Amy. And as you can see, we're going to be talking about mindset. We're going to be talking about really some keys to your success, especially if you're brand new. So, tune in, listen up and let's get Friday. Rockin Amy, welcome.

Amy: Hi, thanks for having me.

Dave: You're welcome. Where are you calling from?

Amy: I'm calling from Connecticut.

Dave: Okay, so tell us a little bit about how a lady from Connecticut comes online finds this crazy community of legendary marketer in affiliate marketing and how you got started.

Amy: So basically I got TikTok signed up and got an account just to Washington. So as someone making money online starting an online business she had a video of a little snippet of Legendary Marketer, but wasn't promoting it at the time really on her link. So I couldn't find it. So I was probably the only one in the world to actually Google like Legendary Marketer. 

Dave: Probably not, but you'd be surprised.

Amy: Okay, you know, immediately I went back through all her videos. I didn't even think twice I was like seven bucks. I need to see what this is about what else and in my life.

Dave: I mean, you may have been the one customer that, you know, worked that hard to actually go by you say that she didn't actually have a link or you couldn't get to the challenge sales page.

Amy: So she was promoting something else at the time. She was already maybe like nine months into her journey. I went back to all our videos promoting it and I'm like, How do I find out this legendary marketer she's talking about from when she first started on day one. Yeah. And so I googled it. I was like, oh, there's and then I just immediately bought it and I was hooked on day one. Okay, but someone who basically was completely foreign to me. Yeah, I didn't know the first thing about an online store. I had no idea what I was getting into. That's okay, you know, having a Facebook page was a little cute. pictures of my kids, but that's about it.

Dave: So you're an assistant to the mayor of the town that you live in. Is that right?

Amy:  I am. And I'm also like the director of HR. So nobody knows about this really right now. Except for my husband. And my two kids are now 21 years old.  

Dave: They need to see mom rocking it out. You know what I mean?

Amy: Actually. I’m on vacation in Aruba. Activate but they do know what I'm kind of doing. I've been talking to him about it, but didn't really tell my husband. I told him I was taking the course and I was really excited about it. And I was hooked, didn't know what I was getting into yet. But then I started getting my tick tock and posting for like, a month before I even told him I was doing well. And I showed him everything and he's like, I can't believe you're doing this. He's like, it's totally opposite of you. I'm like, oh, so I'm like, and I don't want anyone to know because I think I lost my mind.

Dave: You think so?

Amy: No, because I haven't lost my mind. But

Dave: I mean, in this world who can judge you for losing their mind? Really? You know what I mean?

Amy: Exactly. Um, you know, I don't know what it was. I just didn't want the pressure of people asking me all these questions. I love it. I was like it's an amazing community. I just couldn't see three when I had to. I don't even know what I'm gonna do. I have no clue probably was looking at me like this girl is not going anywhere.

Dave: And what happened? I mean, was that fear? Was that was that

Amy: I just want to do this 15 Day Challenge. He would, and then I'll think about scheduling them like I can't go any farther. I have to do this at home. I just did it. I'm like, This is stupid. Just do it. Yeah. And I did. And I've been doing it ever since. Just like when I was invited the show was like, Oh, I'm not ready for that. Like I can't. And then I was like, I don't. I've been doing this for the last five months. I'm just gonna keep doing things I don't think I should do.

Dave: Right? Yeah, that's powerful. And that's great. I mean, how many people do you think you know, as a percentage of everybody who comes through? We had 100,000 People take our challenge. Last year. How many folks do you think have those same feelings, those same exact places, you know, and then get into those feelings and then never, never move forward. And it's not to disrespect that person as if they're not good enough. They're less than or whatever. It's just that you believed that belief you know, and then you didn't go any further and you probably that person probably went to something else and quite possibly had that same soundtrack come up in play in just a different scenario. But you chose to walk through it and begin to try to find a new sound drug to play and some of these challenging moments.

Amy: Exactly. And I think I've heard a lot of people say that people who have purchased it. I can even see people who have purchased it through me and they don't go beyond those first couple days and probably because they don't want him to set up that meeting. They're afraid or they don't know what they're doing. Or I'm not sure.

Dave: Yeah, yeah. No, I mean, it's, it's kind of like one of those things that I've talked about a million times and you will eventually, the longer you stay in this industry and can look at actual statistics. One thing we do for our affiliates is give them statistics that drive them crazy. And sometimes I'd like to take those away. So they but why because it's all about understanding and learning what people's habits and behaviors really are and when you get into marketing, and you're analyzing how people behave and how they say they want to do something and then don't do there's a difference between just saying that, um, I see an ad or I hear about something and I just say not and I keep going, but it's what I say, Oh yeah, I want to do that and then I sign up and then I get all excited and then I say, Yeah, I'm all in and then, you know, I get to day three, and an uncomfortable moment happens and then I decided that I just want to kind of give up on it all. And I think that's a pretty common thing, even for entrepreneurs because when we're new, there's just all kinds of different flavors of imposter syndrome. But what was it like for you after having that conversation after making these videos? I mean, do you feel like a bigger, more powerful version of yourself? And I don't mean that in a dominating way. I mean, that just in a confident way, or just tell us a little bit about the transformation that's happened within you. Is it related to these challenging things?

Amy: Yeah, absolutely. It has completely changed my life. It's completely changed the way I look at business. My goals, I find myself speaking differently when I talk to people, you know, it's just kind of an example. I think a lot. A lot is mindset for me, you know, I think your mind has to be in the right place to get people to accept all the information. I mean, completely out of anything I've ever done before. I've never sold. You know, people have tried to recruit me for MLMs and selling you know, things over the years that people love and use all the time and would be not that difficult, but that was just not me. Meet up, start doing this. It's just completely out of something I would do better, but I just was hooked with just the community. And I don't know just the positive mindset and vibes from everybody, you know, all trying to, you know, create a common goal. You know, kind of have a purpose in life, what you want for those kinds of things. I was just hooked. I'm like, I don't think I could ever quit and once you get into a certain point, there's no turning back. Part of my life now. I spent a lot of time on it, and my husband's like, he's like, it's great. I'm so excited that you have something. So I want to bring him in on it. Oh, yeah.

Dave: Yeah. Yeah. Wow. I'm so happy for you, Amy that you are feeling so you know, passionate and happy.

 

Amy: Really, I know what that's like.

Dave: I'm addicted to this in a positive way. Not in a negative way. I'm addicted to this. I want to grow, I want to improve and it sounds like it's more than just the money for you. I mean, money is certainly ultimately a goal and a big goal, but it's more than just money for you. Is that right?

Amy: Yes, absolutely. Absolutely. Um, I didn't even think about the money. I mean, the money's nice, you know, it's exciting. You know, that kind of thing. But it's really more about the community. And actually just making yourself think about just your vision, your purpose in life, you know, helping others you know, introducing them to the same thing that you found. I just love everything about it. It's just like a complete transformation. You know, so it's just amazing that a $7 course has brought me into this whole world and I've met so many people, I have so many connections and you know, everyone supports each other and when you find something you can share with them.

Dave: Great, you feel that this community of people, entrepreneurs, online marketers is different. Their mindset is different from the mindset of the people that you've hung out around and worked with before and it's not to bash them or bad mouth them, not one is better than the other but just different. In what way do you like that it's different or are you experiencing something different from this group of people that you feel like has been missing or you didn't even know that you wanted?

Amy: Oh, well, I've always had a private positive mindset and I have no patience for people that are negative and always looking for the bad and everything. I always look for the good and everything. This is my personality. So when someone just complains, please and like you have so much good in your life. You know, what about this? What about that? It just drives me crazy. I have no patience for it. That's just my own self. Okay, so just to find people that are mostly positive all the time is just, it's just great. And I don't know, I can't explain it. It's just, it's just completely changed my life and I want to share it with everyone I could possibly share it with. So thank you so much for creating this amazing $7 course. You know, as like an introduction into any online business, basically, and it really can roll over to any business.

Dave:  Yeah, no, I think it can. I mean, mindset stuff and how you develop different habits here. You know, I mean, becoming more and more disciplined but not because you know, somebody screaming at you or yelling at you or whatever, like and I'm just thinking about some of the institutions and so forth. It might, you know, help us to become disciplined like the military or, or prison, you know, two things or two places that you know, you go in you're, you're at least going to get on a routine. And, you know, and with entrepreneurship, I experience a lot of people not that people in prison in the military don't want to get better. You know, improve, grow whatever. But people here, you know, are doing it out of their own free will. They're doing it out and that is not in the military. I shouldn't compare those two, those are not there's not the same in any way shape or form. But, you know, it takes a lot to get up on your own every day and open your computer. You know what I mean? I actually do it day in and day out. You know what I mean? Like it, there's a lot of discipline and commitment. And you have to have a positive attitude. I mean, that you just it is almost impossible. To do this I constantly see the glass half full or the glass half empty every day. And so yeah, no, I totally relate in in what um, how have you how have you taken some of the connections and some of the networking some of the community to more levels than just interacting or or participated in Facebook groups have you had message people in gotten accountability partners have you mean in what other ways have has the community manifested in supported you?

Amy:  I do have a mentor, currently, um, who's kind of, you know, has a group, Facebook, so mostly Facebook groups is where I've kind of found a lot of extra help with making kind of all the everything Connect, you know, I recently had kind of like that lightbulb moment where like, oh my god, this all makes sense now. Because there's so much to learn and you're constantly learning something every day. Something new I'm, you know, trying to learn new skills every day. I don't know everything, can I? Obviously, I'm never going to know everything. In life. You've learned to say as long as you think you know everything when you're gone, and then you're like, I know nothing. Yeah. But I mean, when I first started, I really went to extremes because I didn't want people to find me. At first. Because of my job my phone is filled with contacts, you know, hundreds of employees. You know, I couldn't have everyone finding me at the beginning. So I really went to extremes, got my own separate phone, made an account that kind of people couldn't just search and find me. So I kind of went to extremes, but I think it was necessary for myself at the time.

Dave: Now I don't think that we're having an entrepreneurial affair, you know?

Amy: Yeah, I was like, I can't tell anybody what I'm doing.

Dave: You don't want to accidentally post that tick tock video and then and then accidentally hit share all your contacts, you know, and send them a text message.  To me, that's just, I mean, you know, marketing in where this world is going people, you better lighting the org because this world is going to some places where if you can't believe some crazy stuff is possible, then you are going to be left behind because there are people now that are making more money on NFT and Metaverse real estate than they are in regular real estate. There's people who are getting rich on vaporized coins that aren't actually coins that don't exist. There are you know 11 million people who quit their jobs last month either 11 million unfilled jobs or 11 million people quit their jobs. I can't remember but I was reading the jobs report and it's like people are they are escaping the rat race. They are leaving and in I had a guy actually a neighbor. He said, Dave, you know and they're halfway you know between believing that I'm selling drugs. You know that I'm some drug kingpin because I'm always wearing flip flops and tank tops and yet I look like we might be, you know, have some money. But he came up to me said, Hey, are y'all aren't you aren't you in the internet world you have anybody you could recommend for this secret project that I want to do. It's got an invention and secret. And I said, Dude, look, I said, I could recommend somebody but you could just go to you could just go to Upwork or you could just go to freelancer and you could tap into an entire world of developers and you know, honked I'm getting out of my car yesterday. He's Hawk I found my developer. I mean, come on. We're talking about he probably dedicated an hour or two he said he found somebody across the ocean, you know, over in Europe or something. And just think about that one process of of how life is different how the Internet has changed things, how technology has changed things. And I think it was Matt our CMO. I can't remember who it was. Maybe it was somebody else but they said, Look, you know, I know you guys are the old farts right now about the metaverse thing, you know, because we don't want like I don't want to live in a metaverse. I want to live in reality. Okay, but see the old fart now, do you see that? Do you get it? I'm the guy with the flip phone. You know what I mean? It's like if we have to work really hard at keeping up with what's going on. Because that whole baby boomer Boomer generation that was fumbling around with a flip phone and never could never really learn in you know, folks, you know who you are or who your parents or aunts or uncles are that it's this big deal to just learn how to use a phone. But guys, everything's changing. I mean, if you don't have knowledge, you're not gonna be able to set up your TV work on a computer. You know, you're not going to be able to connect with your friends. I mean, you may not be able to attend meetings or even get a job. So I mean, the truth is, the crazy ones are the ones who are out doing different things, new things, weird things selling. I don't give a damn about NFTs and I'm not even into crypto. It's too much I can't keep track of it. i It's not that I don't like it. But I can't keep track of it. But the people who are doing it are smart for doing it. Because it's where things are going , it's obvious that people are moving in that direction. Maybe it's a phase but the metaverse iPhones, you know, virtual reality, or augmented reality holograms of people doing events and they're not even there, but you're in a room with 10,000 people. And Tony Robbins is up on a stage in a hologram. I mean, where life is going is just we think Star Trek in the Jetsons was far out I mean it we have no idea. So it's just it's ironic that the people who are on the cutting edge today, we feel like the stupid ones. We feel like the ones who we don't want anybody to know what we're doing. And it's just that I find that ironic. 

Amy: I know it's true. It's true. At this point, I don't really care. I mean, I haven't shared it with people but if they find me they find me It's fine. I'm not really worried about it.

Dave: It's just a different way to think for all of you listening who are battling this, you know, this, this this, this imposter syndrome, whatever your own version is, and you really, if you shift your perspective and again, reframing is the My Favorite strategy. Why? Because I can take any scenario and turn it into a positive just like you said, Amy is all I'm doing is I'm taking this situation, I'm putting it in a different frame. And when I take a picture and I put it in a different frame, it looks different. You know, I get a different perspective and the perspective that I would offer all of you listening this morning who are you know, battling your own imposter syndrome, is just remember what I said a second ago, mark my word. It's already happening. It's already happening. I mean, there's people who are making more money online right now, and people who have never actually been in this community alone. I've been doing this for 11 years, roughly since about 2009 and longer I guess I don't know I've lost track at this point. I got clean in 2008 and started messing around 2009 2010 I guess. But I have never seen more people succeed than I am right now. And I do love to take credit for as much of that as I mean, sure. Yeah. But that wouldn't be right. Because what's happened is also the platforms have made it easier for people to get on and get started to participate in the platforms. You know, when you first wanted to say I don't know. You know, when you first wanted to work on your house many years ago, it was almost impossible because you couldn't just go to Home Depot and buy all these DIY products. But now you can, you can just go right down to the store and you can just kind of remodel your house on your own. And the same sort of thing has happened with the internet I think is that you know all these tools and platforms have all become usable

Amy: And easy for us now to post a video online. Or have to get in if you're on TikTok.

Dave: In an hour. It's been seen by you know, 10,000 people there is never going to get faster and the opportunity is going to get bigger and platforms are going to be built in a way for us to continue to do this so I'm ranting but I'm, I'm telling you that. Well, you're the smart one. You're the smart one. You know you're the smart one. If you're exploring and whether you plant your flag with information marketing, affiliate marketing you learn here at legendary or whether you all go and do it somewhere else that matters to me. It's just the spirit of exploration in the spirit of being open to the idea that what you've been believing in the life that we've been living for the past 20 or 30 years. It's not the way it is anymore. it's changed. I'm ranting but I just every day Amy it’s a battle for me to convince people to, to to, to face themselves, you know, and that's why I love the conversation and why we talk about this so much is because the defining moment is not really when you you know by the defining moment is when you're about to quit and you decide not to.

Amy: Yes, absolutely, absolutely. Yeah, there's days and I'm like oh god, what am I doing? You know, it's just work, you have to learn the skills. You have to put in the work. You have to be consistent, and you have to stay committed. You have to stay committed and Be positive, be positive and believe in yourself. Believe in yourself that anyone could do it. We all come from different backgrounds, different experiences, and all of that adds up to being your authentic self, you know and being successful and we all can do it. We all have it in us. We just have to commit to it. Yeah, yeah, it completely changed my life. Thank you. Thank you for creating Legendary Marketer, the 15 day business builder challenge, because I think everyone I've run into is just so happy they found it transforming it really is.

Dave: Well that's it really it's really wonderful to hear and thank you for you know, taking it seriously and completing it and and now even loving it so much that you've decided you want to share it with others. We appreciate that. And it's not you know, it's not a it's not a requirement or I mean being an affiliate here at legendary even though we teach affiliate marketing is not a requirement. I mean, we're we're honored and appreciative and all of those things that people as a matter of fact, at one time, Amy we I think we put it back now where somebody can apply just to refer a friend or become an affiliate at the on the 15th day of the challenge but we actually took away that on that 15th day at one time because we were getting too many affiliate applications and we just we didn't want to accept affiliates for a certain period of time or we were wanting to wanting to wanting to make it more difficult to apply or something. But we just appreciate that people want to turn around and share the training with people that they can, you know, find and it's not it's not something that we count on or anticipate you doing. So we appreciate it when you do that and hopefully, you know, do you let me ask you if you have any plans of, you know, doing any other information marketing? I mean, do you have goals in the future of doing any courses or coaching or events or just give us a snapshot into some of the other ideas that have been percolating in your head and then I'll let you go back to your vacation?

Amy: Yes, absolutely. Um, yeah, I do plan working on building my brand right now. Expanding a little bit to other platforms, you know, to promote on other platforms and I'm just learning as I go along. You know, like I said, I started from zero starting from knowing nothing and I just know so much now that I'm amazed how far you know, I've come to work you know, you really do and I just learned something new every day. You know, I think that's just reporting. Recently, I had someone comment on one of my videos, basically saying, Well, we'll see where you are in a year and I was like, Okay, I'm like you have a deal. I'm like, I'm still gonna be here because you don't know me.

Dave: You know, there when I started. There were quite a few people who you know, were around and I was kind of running with or who started at the same time. It's almost like your class. And, you know, it's interesting. Like most things, many are not around, you know, and it's not because they didn't have the putter I mean, I even know people who were crushing it who just stopped and you know, I see this I see this all the time. This is a totally different conversation totally different episode of just how we how we get to certain places of success and then we stop you know, we sabotage because we want more, you know, we want to do more but we stopped doing what was working only to try to do something bigger and it's saBotage now we've got double the work and blah blah blah but it’s interesting. The people who I started with are mostly not still around. There are however, quite a few who are and you know, and I keep my eyes on those people. You know, I keep my eye on it's very, very brought up something that I just want to just say something to before we before we end here as I looked at some little ant or a bug on my desk that decided to die there and so folks, you can get any message from any person that you want. If you look hard enough for it, you can always find and you all know exactly what you want to listen to very closely. You all know who you can call and who will cosign your BS. You know who to watch. If you don't want to be motivated, you know who to connect with if you want to co misery but I'm telling you that it is so important to keep your eyes locked and loaded on people who, like you just said, you know they're going to be around in a year. You know it because the people that we watch and the examples that we have, man, I don't care how old you are. We're like little children, we're sponges. And we watch what people do in the second that somebody gives up around me. It affects me, it affects me, it makes me start doubting myself. And so it's just important to keep our eyes locked on people who are in we know we're going to be here in a year. I think it's just simple to put it like that. And Amy, I'm glad to know that you're going to be one of them.

Amy: Yeah, that's a few people that I found and now they're gone. You know that I was following and they just disappeared. I don't know where they went and it's true. And then it's like, Where'd you go?

Dave: Well, when you run your business, like a hobby, I mean, everybody has to think of themselves nowadays as a media company. Really. I mean, because you know, we're a media marketing company. And yeah, it's like people will be doing well and then they won't post for two months. It's just, you know, there's there's a, I always ask people to ask themselves, would you hire you know, if you had to hire you as the one employee and it cost you $1,000 a week. You know, would you keep you on payroll? And I'd say the faces in most rooms when I asked that question are probably not, you know, and so, if I wouldn't hire me then, you know, it's, it's kind of like the guy who thinks that well, I'm doing a shitty job at my job because I hate my job. So I'm going to leave and go start my own thing and crush it there. And then they don't because you know how you do one thing, how you do everything, you know?

Amy: So yeah. I am 100% my job. I love my job. I love my job. I don't want to leave my job, which will lead to 200 retirements in the next 10 years. So that was part of my life, the beginning. My husband, I would love to retire him. He owns his own business. He is a contractor and I would love to retire him. Yeah, and maybe have a little freedom of location, you know, being able to go somewhere warm in the winter. Oh, but yeah, I would definitely hire myself because not only do I do my full time job, but I also do the financials and the billing for his business. And I am also doing my online business so I have full days.

Dave:  And that's what I have gotten to the point to as well in my career and at the beginning it was I second guess myself but but it didn't take me long to realize that I had work ethic you know, in this business, being in business taught me a lot about myself, you know, it just introduced me to myself. It taught me how motivated I was, how big my work ethic was, you know how much I could deal with difficult situations, how much I could make connections, you know, it was a it was a it was a mirror it was a gauge. It was a it was a scoring system, however you want to look at it for me in all these different areas of how I could communicate how I could you know how I can organize myself and stay disciplined and do it every day and you know, I don't know it's it's a it's it's skills that we didn't learn in school I didn't anyways, and so, you know, it takes a village we have a village here to help you grow into the entrepreneur you want to be if that's what you want to do, we are spelling that out. So have you and the final word goes to you.

Amy: Thank you so much. Thank you for having me. I'm really excited about the future and the next six months. It's just an amazing opportunity. So if someone's on the fence and they're not sure if they should take the step they should definitely take the step. It's transforming. It really is and that's what that's what you want, you know for everyone who's looking to change your lives do something different. Yeah.

Dave: You want it to actually be able to transform their lives and we see that day in and day out. And I wouldn't believe it if I didn't see it, but I get to see it every day this morning. On the show, you can ask anybody in this community, the transparency of just hey, look, it's not a cakewalk. But there's a ton of upside and it's well worth it. It's really legit here. You're gonna see that and find that not to be BS about it. It is going to take work, but it'll be worth it. Amy, enjoy your vacation.

Amy: Thank you so much

Dave: All right, come back and see us in a few months.

Amy: Alright. Alright, see ya.

Dave: All right, my friends. You can go and follow Amy @ABMKTG that is her TikTok handle. Folks, another week. Our lives are just passing us by the clock. Don't stop for nobody, as my dad says. Friends make the most of the day, make the most of this, you know, final day of the week. Right and also as we mean this first quarter has come into it to a close isn't that amazing? Like I said again, the clock doesn't stop, make your move now seize the day. Be Legendary.

Why Getting Out Of Your Comfort Zone Is Key To Seeing Results

Below is the transcription of this episode:

Dave: Hey what's going on my friends this is Dave Sharpe before Welcome to Wake Up Legendary is another day storytime. We're gonna welcome our guest. He took a six month break, and is now seeing results again. Let's see what changed Vaughn. Welcome to the show my brother.

Vaughn: Hey, what's going on, Dave? Happy to be here.

Dave: Happy to have you. Where are you calling from a man?

Vaughn: So Huntsville Alabama. I am actually originally from Northern California. moved to California

Dave: You look like you’re from California.

Vaughn: Yeah. Yeah, I stick out a little bit.

Dave: Hell I stick out in Alabama. Right, I have family at their funeral recently and I felt like a fish out of water up there. So okay, man will tell us your story. How did you get online in what led you to Legendary

Vaughn: So I want to say it started back in 2020. Back when I just had my daughter was born and these kids were on this app called TikTok. So I had my daughter and the only way she would go to sleep was if I played tic tac in the background while I rocked her to sleep. Right. And so while I was putting her to sleep, I was scrolling through tic toc and cross knock and how he was able to make an income online. And, you know, that immediately sparked my interest because for years I've been an engineer for almost 15 years and even though I love what I do, there's always something in the back of my mind saying this can't be you know, this can't be just what I do go go to school and go to work and then end the story. I just make money and die, you know. So it kind of woke that thing inside of me. And so I dove in and like I tried to get into the training or like trying to learn more about it by looking it up on YouTube, trying to figure stuff out. But it wasn't until I stumbled upon a legendary marketer that things started to click for me. Right so I took a I saw one of the the the I saw the trading on on Tick Tock 1515 day challenge and I dove in and it blew my mind it it wasn't just it wasn't just teaching me about affiliate marketing, you know, taught me like how to be and think like an entrepreneur kind of like shake up what I was taught as a kid, thinking that this is the way things are supposed to be it really just shut things up and really opened my mind to see what things were different. And yeah, now I'm seeing results. So I can't I can't complain.

Dave: You know, I didn't know there was that much good. stuff in the 15 Day Challenge. It's just unbelievable. Now you're pulling my leg damn cool. It's unbelievable. You know, I mean, to me, I guess it's stuff that I've that I've been thinking about and talking about for over 10 years, you know, so it's just it's so interesting to and I guess I've subscribed to this way of thinking for such a long time that it'd be almost like trying to convince me that the sky was purple to to go in do something different because this is so second nature. That's all I know. That's all I've been doing. So what has that transition been like for you and kind of where are you? You know, engineer you say is that right? I mean, that's why we were talking about Mars and Venus here. I mean, he's saying you can't use some engineering skills here but I mean, right now are and science but it's definitely

Vaughn: Definitely definitely different. Yeah, it's very more, more technical. Like obviously being a marketer, you really have to really know how to present yourself and sell yourself. I'm not gonna lie, you know, when before I started this journey, like the most you'd see of me when we're having a conversation or the top of my eyelids because I'd be looking down on the ground, not knowing how to have a conversation.

Dave: Even in, in person, right?

Vaughn: And even in person because I still have I still have a little bit of social anxiety and that's something that I'm still even even at my age is struggling to, to to deal with. With like doing this and learning this, it's really learned how to really put myself out there. Definitely rooted myself out of my comfort zone and tried to push myself towards skills and try to understand like, you know, I it's not just more of a confidence thing. It's definitely just being more comfortable in my own skin. 

David Sharpe: You're just talking about some of the added benefits that are given you above and beyond financial stuff? Yeah, I think, I think for a lot of people that can feel you know, I mean, I don't know what money can do for some of you, you know, I mean, it could probably change a lot of your lives pretty significantly. You know, but imagine confidence boost imagine, you know, a managing, feeling like the best version of yourself or 100% It's almost kind of like it's almost kind of like and I and I and I get this dude, I get this because obviously when I was like what before I started and I was broke and I mean I'm not I wasn't insecure, because I was broke. I was insecure just because I was a recovering drug addict, ex homeless guy. I mean, I had a lot of pain. And absolutely I know what you're talking about. This business has taught me how to look somebody in the eye. I mean, I've looked, I can look people in the camera, I can look people in the eye, I've learned how to talk and you know, here's the facts. We can talk in circles all day long. Like we're college professors, but the truth of the matter, you know, and talk over people's heads and try to sound smart. But here's the facts. Okay. It's real plain and simple and easy to understand. People don't buy from people who are confident, right? Yeah, we don't. I mean, I'm just trying not to mince words. I'm trying to make it real, plain and simple for everybody to understand. So you sort of you're clear that that's a major component of being successful in any business, is you have to have an element of confidence about what you're talking about when somebody has a problem. When somebody has a problem you go out to their house, their toilets clogged and you're wishy washy about maybe just possibly I can't ruin I'd make a mess might get shit all in your shower might get shit all over your house. I don't know, might not even know how to do it, you know? Or the guy who says or gal who says I've seen this 1000 times give me about 15 minutes I'll report right back. I have to say I'm absolutely going to put it's an element of confidence in uptight comes across on video. And you know where else it comes across a bond that I don't think a lot of people really give enough credit to but you can absolutely create your own character. You can speak with as much confidence as you can. I know some of the shyest people in the world are some of the best copywriters in the world because their voices may not be loud but their fingers are and they write with precision in power. When you're reading it. You feel like you're taking, you know, you're reading from God Himself. So powerful is the language and so Vaughn what I'm saying is that I think we undervalue and minimize the benefits of growing our confidence in how much money that actually can make us long term. We're out and that's understanding the blueprint, I think, rather than just saying okay, tell me where to hit the nail. I'm not ever learning the full game and how to read the blueprint of how the business works. Would you agree with that?

Vaughn: Yeah, no, I agree.

Dave: There's a mindset. There's confidence and then their skill sets. Right? Wait, let me say it like this. There's mindset, there's communication. And then there's, there's mechanics, you know, right. And I think the mindset and the communication are those dynamic pieces that then there's the skill sets or the setup of the tools and people think that's business is setting up your Clickfunnels or your autoresponder. Let me tell you something. I know that isn't I'm not trying to be mean and I'm not trying to be a dick. But there is that he does not mean you're in business. Because you still got the biggest mountain yet to climb which is your own mindset, which has been screwing you over for 30 or 40 years and other people have been screwing you over and unknowingly by beating you down or or making I mean, look, we get made fun of one time in school about a way we look or sound and then we don't have supportive parents at home and that eats away at us forever. Then we try to go into business so we don't want to talk about, I mean, we have to address things at the root and then rebuild the person. So you can be the best version of yourself and I'm talking to everybody with a normal ranting bond. Okay, what's coming up for you, buddy? 

Vaughn: I mean I guess 100% That's, that's so true. It's, it's, it's um, I mean, that's, you know, I, I need to like I guess I need to go back into what my story was like, so I did a I in back in, back in April. 

Dave: Is being inspired by the work you're doing. I just want you to know that. Just know all this has been inspired by your work and what you're doing. I mean, the fact that you are addressing your confidence. I just want you to know that you should be proud of yourself. Yeah. I know. You're bringing up something that I want us to learn from, right is what, what, what's going on right now. And that's why I'm getting so passionate because I got a great example in you right now, of somebody who has addressed this all important. element of communication incompetent as in even getting comfortable on camera because you said that it was so difficult, and I appreciate that vulnerability for you to you know, look somebody in the eye in a conversation and now you're creating content and looking in the camera. So, brother, you're you're you're you're making major moves that many are not willing to make and and what what else? What other things have you overcome? It has been difficult but worth it?

Vaughn: Right so really, it's that it's definitely a mindset about not not being what's the word? imposters having that imposter syndrome, right? So I mean, that's why I was gonna trace back to when I really got into making content that started way back in April of last year. I was really making content. I started really diving into the learning within the program of a 16 day challenge and and, and, and during that time, I you know, I absorbed it, and I kind of just went running. And I guess I was comparing myself to too many other people. Right? Yeah. So what ended up happening is like I was making content just making it because you know, that's what people said. That would make me succeed. So how I'll do it if I see a little bit of success, right? But nothing makes me feel like oh, man, I'm gonna quit my job tomorrow. Right so but what ended up happening is, I'm in Alabama, right so I had I like got in the way and I moved from California to Alabama. And during that time, it was difficult to stay consistent with what I was doing with the program and just with just creating content, creating traffic and so I stopped. It was pretty much a quick moment for me. And it was because, you know, obviously I could blame the move, but it was really just me doubting myself. And my abilities and but, I mean, I was still like, kind of in it. My head was in it because, you know, I was seeing so many people still succeed. I was like, Why? Why are people succeeding? When I do, there must be something that I need to tweak. Right? I know I have everything set up in place. I got the funnels. I got the autoresponder I needed. There's something that I just didn't get right. So it wasn't until my house was on fire. When I got laid off in December when I was just like, well I need to do something I really need to do something I need to support my family. So let's go back into this thing called affiliate marketing and really just get your head down and do it and what I noticed. What changed was I really started studying what other people were doing and really understanding like, Okay, what were they doing in their content? It was different from me comparing it to reverse engineering. That's where the engineering part came in. I started reverse engineering what they were doing and how, how it fit me in and that's when I really started understanding what my story was and how to appropriately tell it to people so that they could listen. Yeah, I guess. So part of that was just really just overcoming that imposter syndrome and just knowing that my story is my own and I need to know how to tell it.

Dave: Yeah. Wow. Really, really well. Really well said and you know, really, just a really powerful line. You know, it's not often, you know, that we get to hear somebody so eloquently describe their journey, overcoming such a powerful evil which is, you know, which is which is something that we all have inside of us, you know, we all have unlimited power and we all have unlimited doubt. You know, that's the powerful thing in, you know, you can tap into whichever you want. You can tap into your unlimited power, you can tap into your unlimited data, we really we really all can and it's just it's it's wonderful to see somebody and the reason why I like this stage of business building so much like people who just had absolutely no, I'm just just just just brand new people, people who have either not succeeded before never done anything like this before. Because the breakthroughs are so big, they're so powerful. And if you build the correct foundation now, you won't have the big crash later on. That so many entrepreneurs have because they didn't do the important work and be aware of the important things as they were becoming successful. And you know, and you are not only doing the things that so many take so many out. I mean that one thing right there has created more tombstones in the entrepreneur graveyard, just that self doubt. What were some of the things? Do you remember any of the things that you were saying to yourself or maybe not saying to yourself, but some of the limiting beliefs that you had, so you can specifically and clearly call them out. So if they ever crept back in that you could identify them and maybe also so I wish

Vaughn: I could, but it's really one of those things. Where it's years of indoctrination into my mindset of this is really, can you really do this? Can you really make money online? I mean, if there's other things that you've done in the past that didn't really succeed, this might be one of them. You know? It was definitely just wanting to just figure out who you are because life tends to be quick. You know, you don't have time to really sit down and actually think about those things. But when you actually do get to sit down, want to focus on yourself, those things kind of start to arise, right like yeah, just just just the self doubt of you not feeling like you hit this. If this doesn't work, you know, you know what else is left? You know? So it was just me telling myself, you have to focus on one thing, make sure it's one thing, one thing alone, get good at it because what you're doing is jumping around from thing to thing. You need to stick down and humbly hold it until it works. 

Dave: And you look around and you see all these other people who are doing it, you know, it works and it's just a matter of how long you're going to have to hunker down right and and in how long is it until those skies are going apart and God's gonna come deliver, you just don't have clarity, right? Which doesn't happen by the way. We're all waiting for that big burning bush moment where it's all finally going to click and it just doesn't happen like that. You know? Life happens little things, you know, if you're if you believe in God or the higher power, some might say, God will never give you more than you can handle, you know, which I think it's true life, God, the universe, whatever you believe, you know, we'll have lots of different beliefs in this community. Or if you if you don't believe anything at all, and you just, it's like, the, the, our, our bodies can take much more than we are than we know. You know, like, look at a woman having a baby if you've ever watched that process before. You know my wife did it without any pain medication. She wanted to have 100% natural birth. Okay. 10 out of 10 pound babies. But how could one's body do that? How could How could How can we do things that we just had no idea we could do but then suddenly when we do them, we're like, holy shit like and then a year later, we're a totally different person.

Vaughn: I think that people think that once they see a problem or a struggle that they need to shut down, right or change or do something different. I mean, that's the point of struggles and problems. It's, you know, you have to, you have to learn how to deal with them because I mean, it's like your mind and your body. Everything is like a muscle. You have to put it through a little bit of stress for it to get stronger and to grow. You know, you have to at least try you know, if I told my daughter you know, just get on that bike and just go for the if she was trying to learn how to bike for the first time she would fail. How many times do we have to fail before we actually succeed at something right? And we have to fail, we have to struggle in order for us to be who we are. We study things. Drug addiction gets laid off in order for things to change, you know, but your mind can just shut down, people can just shut down to things like that.

Dave: So Kurt made an interesting point and fear vanishes when experienced fully some such deep, deep thought. How has your fear vanished?

Vaughn: I've been trying. I don't fully agree with that quote. It's a great quote. Don't get me wrong.

Dave: It sounds profound. Yeah.

Vaughn: But like really, you have to have a little bit of fear, right? Just just a little bit in order to just get you going. Because if you don't have any fear at all, you wouldn't do anything. And like if you fear vanishes after like, so, then well, then you might stop. Right. But if that is always there, that will constantly push you. Yeah. I think that if the fear needs to happen like, why would we have a fear of death and while you know if you wouldn't want to we wouldn't want to live?

Dave: It's deep I mean, it's a rival right? I mean, you could go down that rabbit hole. I don't think I'm gonna jump in there with you. But what I can say is that you know, when I'm afraid of something nowadays, it's usually that I need to walk towards it instead of away from it. I mean, that, you know, I mean, I think you just live life in one of two ways. You're just always running from things you're afraid of, or you're running to them. And I think that you know, it just all depends on how you want to live. I don't think there's anything wrong with running away from things that you're afraid that's just how you've chosen to live your life and in you get exactly what you you know deserve for every action there's a reaction or whatever Newton or whoever the hell the scientist who convinced a ninth grade dropout, you know, you're trying to sound smart, but um, you know, golly, I'm either running towards it, or I'm running away from it. And I think for a lot of people, they they get, I mean, maybe people never get tired, but I mean, I think at a certain point, one of two things happens and this is this is what I think usually happens, it's usually the latter, that you either get tired of running away from somebody who say, Okay, I'm tired of doing this. I'm ready to change. You know, it's like I'm tired. That usually never happens. So what happens is you're asking to put in a shitty situation like you did where you're laid off in your force. And now you're as you know, there's there's there's heat on your ass actual heat, grass. You can't go that way. It's unfortunate that it takes some really shitty stuff sometimes for us to get into action and go towards our fears. I don't know how to change that. But when I hear somebody who had a difficult situation just lost a job, I secretly go yes, because you know, I mean it might be the thing that is so painful that makes them do it.

Vaughn: Right now. Yeah. I mean, I definitely had to feel that, that struggle, that pain in order, because you know, before it was kind of like yeah, I could do this. I liked the six months before I stopped. Maybe I could do this. I'll dabble in it. It's dabbling. And when your whole heart isn't in it, people could tell. Right? People could tell you I mean, you could tell so when you when you when that finally switches for you, and you understand the true importance of why you're doing things, and because there's no other choice. It makes you think that that's what actually propels you forward.

Dave: Yeah. No, I agree. Man. I have yet to find a better motivation. Then. Your ass just was completely on fire. I mean, it's just not you know, you've lost a job you're I don't know. I mean, you're going to be homeless for a month. I mean, for me, I pretty much have been in both those situations. You know what I mean? But it's difficult. I'm not saying it's impossible. You know, you got to be more serious and create maybe a bit more accountability. If you've got a job, and you've got money, but you want to transition over into the Internet lifestyle. You just have to be aware of that and say, Hey, maybe I just need to grab an accountability partner, or I need just a little something extra because if I don't have a lot of pain push memakai Come on. This isn't rocket science isn't. Vaughn and I are not talking over your head. If I got, you know, a couple of million dollars in the bank, and I don't have a business or a job, it might be difficult. I might have a hard time finding the motivation to get up and go see what I'm saying? Because I don't have a lot of pain. I'm not broke. So if you're not broke, and you don't have a lot of pain in life, but you want to transition to doing this. Be aware of that in the bottom. I'm talking to all these people out here who know the large majority of our people who are students? I mean, I think the large majority have jobs, I think.

Vaughn: Right? I'm not saying I'm not saying that they should be acquitted or they should keep their jobs but for me, like, that's what changed for me.

Dave: But if you have a job and you want to transition over and quit your job, just be aware that a human being is going to naturally be lazier when they're in a less painful situation. So be aware of that, don't sit around having fun, brother. Um, I mean, you laid out this so clearly and perfectly. Explain this, but you brought a beautiful story brought this in and made it just made it so crystal clear for us that difference between when my ass is on fire, I will do things that I will not do when my ass is not on fire and that I need to create if I need to create that fire. Then I need to create it. Same thing in a marriage, fellas. I've been with my lady for 1314 years. Boys. You think that I don't need to get out there and find me a little kindling and start me to spy some sparks to keep this fire going over here. Yeah, you know that's what we do. We have to either we're motivated by pain. God bless everybody in Ukraine right now. Okay. Tell yourself what what would what would you try to get somebody who doesn't have bombs drop it on their their heads to move out of their house in get across the country in a couple of days. They would say it's impossible. It's impossible. But now all of a sudden, an insane dictator. And I'm not saying all Russian people. I want to be clear about that. We have an insane dictator who's invading and dropping bombs. I mean, two and a half grandma, two and a half million grandmas pack their shit and get out right because that's the power of pain and God bless those people what they're going through is disgusting. But it proves the point doesn't it? When we have enough pain now that's the ultimate pain but shit you had pain that wasn't it price felt similar. It's like fuck I don't have a job I got, did you say you had a kid?

Vaughn: I have four, and it had me thinking, how are they going to get food? How can I take care of them? How will I keep this house over there? You know? It really that stuff started really echoing right before I woke up. You know it motivated me to wake up?

David Sharpe: Great brother. And I'm really hoping that you'll just continue to dial it in and tell it and and and just let people know your journey and what you've done because so many can relate in so many need to learn from it. Okay. I will thank you. If somebody was sitting on the fence right now getting ready to invest in our training and go through this experience. They want to change their life. They want to quit their job they want to or they just want to build an online business and they're hesitant. What would you say to them?

Vaughn: This is going to be a calculated risk. And I've said this in one of my videos before that you really have to. It's either do nothing and be in the same spot or take that calculated risk and try something at least try to make something of it. You know, but if you don't do anything, you'll be in the same spot. You were and you'll stay in that same spot because that's just the way physics even physics is you know, nothing will move until you push it.

Dave:  You know? You're brilliant. You're done by some shit that's way over my life believe. I believe you. Listen man, thanks for your time today. God bless you in your family. Good job on your part with overcoming such a powerful inner voice and I know it is never, you know, have doubt and come back in a couple of months and keep us posted on your journey. Okay. Well, I will thank you for having me. All right, Vaughn. CMOD All right, my friends. You can follow Vaughn, you're listening and you can follow him at passive income dreaming passive income dreaming I'm not going to spell it out for you because, you know, just passive income dreamy. The only person on this show who would have a hard time spelling that out was probably me. So so passive income dreaming, go check Vaughn out. He is doing it and you know a lot to learn a lot to learn from this episode a lot to learn from him in general. And wow. He said that the thing that really made a big difference for him after he went through the education was understanding the pieces of you know, understanding all the pieces of the puzzle, and watching people put them together and what better place to be able to find those people. Then each and every morning right here on Wake Up Legendary. That's why we do this. So you can see those people connect with those people. Follow those people and watch those people. These are all people who have gone through this training. We're implementing the skills and strategy and the dynamics, the psychology that we teach, it's all inside the 15 day challenge in the business blueprints. So I just love hearing these stories. Because there is an element there is a part that you have to do. I know we can't do it for you and Vaughn spelled out beautifully and powerfully this morning how he had his heart and looked at where he's at. estimate the power of you doing your part, which is you got to face that mindset and face yourself every day. And we will give you the inspiration on the show and within this community to do that. But you must walk through those doors. You must call that shot. You can do it. Be Legendary , we'll see you back here. tomorrow for another episode. Peace.

The Most Important Hurdle To Overcome As An Affiliate Marketer

Below is the transcription of this episode:

Matt: What's happening everybody? Happy Wednesday. It's March 16. We're back. It's time for Wake Up Legendary. If you're new or you're maybe watching this replay or whatever, if you ever want to get text message reminders every time that we go live you can text the letters WUL  to (813)-296-8553. What happens is we send out a little text message in the morning every time that we go live. So in about two seconds, I'm going to get a little. My phone's gonna vibrate on my desk. And I know that we're live for Wake Up legendary. So if you want that cool if you don't also cool but just know that this, this is kind of a key part of being part of our community. Excuse me. I just got my text message right now. You can see from bone. There we go. And yeah, it's a great way. It's kind of a key piece of being part of our community is tuning in every single day, whether that's live or maybe you've got work in it as a replay. Either way, it's fun but tuning in every single Monday, Monday through Friday is a way to with all of this nonsense and Bs going on in the world for you to tune into something positive something that's going to get your day going on a on a good positive inspirational note, as opposed to oh my god, the stock markets down as opposed to oh my god, World War Three as opposed to, you know, all this stuff. And not that that stuff isn't serious or anything, but it's a way for you to wake up with people who are focused on the same goals and same energy as you so text WL to the number on the screen. And yeah. Today, we're joined by another awesome guest, I believe. Up in Canada, I think and we're gonna bring him on, Steve, what's up?

Stephen: How are you? Doing? Good. Thanks for having me. 

Matt: Awesome up in Ottawa?

Stephen: Up in Ottawa. Yeah. 

Matt: I I moved out of cold weather climates a long time ago cuz I was like, man, you know what, like, I would like to travel to the snow but not have snow be a part of my daily lifestyle. Anyway, well, cool. You are, your business is up and you're crushing it lately. And and so I'm excited to just kind of unpack what you got going on and how things are going and everything. So in terms of you and your journey, and where you came from and all that good stuff. Tell us a little bit about you. You're, I think, also working full time. So just tell us I you know, tell us all about you and how you found Legendary

Stephen: Yeah, so I'm actually not working full time anymore now. Okay. A little bit of background. So yeah, I went to University of Guelph here in Ottawa, Australia, Ontario, and then I stayed in human kinetics. So I like working with motion in the body and whatnot. Or to school I was a personal trainer for a few years. And then I actually ended up breaking my leg one winter, unfortunately, in a snowboarding accident. But then from there, I kind of didn't want to go back to the same atmosphere. I was looking for a change in life. And so a family friend of mine offered me an electrical apprenticeship. So I took them on. I did that for four years. That was in 2018 and then doing that since 2018. All the way up to December 2021. And that's kind of like when I got introduced to legendary. I found it on TikTok and whatnot. Yeah, I was. I was doing the electrical. It's a great job. Like I love the trades. It's a very commendable trade, electrical work, but I realized I didn't want to do that for the next 40 years of my life. It was kind of taking a toll on me mentally physically. So I knew I needed to find a way out. I was like, I don't want to do this for the next 40 years. So yeah, I actually, I've never been on Tik Tok until November of 20 2001. I thought it was a stupid app for kids to dance on or whatever. And we did not kid ourselves to kind of spill at times, but, ya know, I eventually caved and I downloaded it and then just scrolling one day came across someone talking about Yeah, affiliate marketing. I was like, Wow, this sounds pretty cool. And they're working a few hours a day from home and they're making a killing doing it. I was like, that's the lifestyle I want to live. Oh, yeah. Cool. Yeah, kind of, I dove in. I was like, I want to learn how to do this. So I spent like three, four hours on YouTube every night trying to figure it all out. On my own. At first I was like, but that didn't lead to much, much success. I didn't know what to do. I had no guidance really. So I really struggled and then I was back on Tik Tok. And then someone suggested taking this training. A legendary marketer has a 15 day challenge just like what the heck it's seven bucks. I'm going to spend that on coffee. Yeah, I took the training and then it's been a fun ride and ever since that was about three months ago now and yeah, no, just in the new year, I actually quit. Nothing. Come on, that could replace my electrical job. And I found a way out. So I've been doing this full time now.

Matt: So Wow. Dude, that's cool. And you've got I mean, that's kind of a crazy thing. I yeah, that's still crazy to me a little bit like just how fast people's people are building follow, like on a daily basis. How many leads do you generate, if you were to guess?

Stephen: Yeah, it's probably, I'd say, on a daily basis like 50 to 100.

Matt: That's crazy, man. That was crazy. I just think back to when you know, when I was getting started online and like just to generate five leads a day it was a miracle. It was a miracle after working for like a year or two until bloggers and now I mean, did your three or four months and whatever at your TikTok’s at like 87,000 followers and like that number is exploding. That's cool, man. I mean, that's cool. And it's also cool that like the equation to do that isn't all that complicated, right? Like, I'm pretty I'm pretty like, transparent like it's not super easy, but also like there's a difference between calling something easy and then calling something simple or not that complex like there's not a lot of complexity to it. It's like consistency over time and sort of identifying what's working and figuring out your voice to match that and stuff. And so it's just very fascinating. What I'm when you're getting started creating content and stuff. How did you find that to be a relatively easy thing? Have you done it before on other platforms? What was that like? On that go when you were first getting going?

Stephen: Yeah, so it was a struggle at first. Don't be honest. Yeah, like I've had an Instagram account since 2010 or whatever, but like I've never liked consistent content or whatever. So it was pretty new to me and like I've never done video content before. So like my first couple videos, if you scroll back, I'm just so shy and awkward on the camera. It's pretty funny to look back at now. But ya know, it's just building confidence. The more you do it, the more you do it, the more comfortable you are. Yeah, looking back at those first few is that it was pretty rough. It took me probably like, two or three hours to make one little tic tac video and now I can do 510 minutes, no problem or whatever.

Matt: Yeah, and I think the funny thing is, is like I think the funny thing, yeah, when you look back at like early content, and you know, like, you're nervous and kind of sweaty or you know, it's like oh my gosh, I shot one video my whole shirt is just like soaked in sweat. Oh my god, this is so dumb. But it is kind of funny. Like how our perspective, like, perspective in the moment is so different from perspective later on. Like, I think about the first videos that I made 10 years ago, I can't even find them at this point. Like, I don't even know they're online anymore. I don't even know, maybe they're on some random channel somewhere people are watching, but the truth is, it's like, at the moment, I was so worried and nervous. Like just like oh my god, who's gonna see me look like a total idiot. And then it was like, barely anyone saw it. Or in some cases a lot of people did and it didn't matter. Most people were just like, cool, dude. Like, this is suede, like, look at you. And then like and then you know, a month later like they have no concept of me anymore. Like, like we obsess over ourselves so much and freaky freak ourselves out. And then it's kind of like, alright, like, people are really obsessing over us. They're onto the next thing within like an hour more or less like a month or two. You know what I mean?

Stephen: Oh, for sure. As soon as you can get over that mental barrier of what other people think, oh, it's gonna be a million times easier. 

Matt: Sure. And for you like I'm really curious about your experience, creating this video that has 4 million views on it. And I would love to make this like a tiny case study in a 4 million on a 4 million views video but like, but like, up real quick. If I can pull this up, here we go. We'll see that. Yeah. This video. Yeah. Tell us about your creation of this because it's got 4.1 million and also 2700 comments and 34,000 shares like what was your thought process for making this video?

Stephen: Yeah, honestly, I had zero thought process. I was like, I was just scrolling on the for you page or whatever. And yeah, I was like, that's a funny video. So I found that sound or whatever and I just recreated it and like, took two tries to lip sync the sound or whatever. Yeah. I was not expecting it to blow up. But yeah, it just took off. And so that was actually fairly new. That was probably in my first or second week of actually making content. And I hadn't told anyone, like I started to TikTok channel or anything I hadn't told anyone and then it actually ended up on like my cousin's for you page. We saw across the country and then you actually texted in our cousin group chats like Steven is this you? And then I was exposed like the rest of my family knew I was gonna hide this girl. I thought, buddy, yeah, it's weird though. Wow. I didn't put any effort into this video. Just like, just like, yeah, whipped it up, filmed it, posted it and then didn't expect anything and then just blew up. 

Matt: Dude, craziness. Also, yeah, let me hit play on this so people can see how easy this is. What did you just say? It took almost no effort?

Stephen: Yeah, like I just went up. It took like two tries or whatever. And then yeah, it's crazy. It's weird. The videos that you like, put the least amount of effort into sometimes blow up and then once you actually put time and effort in and they get like no views. 

Matt: Yeah. And I think that that happens on different platforms in different ways. So like, sometimes people will go viral on Instagram reels or on TikTok or on Facebook or on YouTube or whatever. In different sorts of ways. It's not really all that predictable. And you just gotta put it out there and try it but I do think one really powerful thing about that is like, like, you have 4.1 million views on that. And I'm guessing you've got a ton of followers from that yet. Definitely. Yes. So the thing that I find really powerful and the lesson I take away from that is, we're living in this age right now. You know, I've been saying this for two years. So but the age that we're living in is a longer age than people think. We're living in this age where people can go viral on these super social media platforms, faster and more often than ever before in the history of the internet. Which is a little crazy to think about. At least from my perspective, some people might disagree with me, but I've never seen anything like this. And the ability for somebody who's brand new, like you posted this video on December 13. Like you found our company and started learning about this whole thing. December 2nd. 11 days after you just discovered like, oh my god, okay, like I can. I can set up a social media profile like videos and get started making money like who knows how this is? Gonna go. Alright, let's try it out. And the disconnect that people have is they don't understand the connection between virality and then sales and like I talked a lot about this in our training like with our business blueprint members, I talked about this all the time, which is people are like Oh, great. Well, you got 4 million views but it has nothing to do with what you're selling. So like you probably didn't make any money. And it's like no on. What happens is you go viral and you build a followership right. Then you take these cold people like your cousin and he was across the country, and you start to expose them a little bit. Like oh, my god, like, this is kind of interesting. Money, I'm gonna follow this guy like whatever. And people don't understand that real human beings end up following you. And then they watch another video and another video, another video. And then they're like, Oh, dang, who like this is kind of interesting now and then. So the followers lead to a little more engagement, a little more engagement leads to some link clicks, and then it's 50 leads a day, and then it's 100 leads a day and oh my gosh, now it's like a couple sales a day. And suddenly this you got a little snowball rolling, which for you is now turning into like a pretty good income or a really good income. Actually, I'm guessing you're making more than what you were making before. For sure. You know, so anyway, yeah, I just, I think that's so powerful. And it's, you know, when you when we showcase a video like that, I really feel like man, you know, if people could just grasp that power and sort of like, you know, people have said that tick tock is over, checked up stuff in there on tick tock is done, and I'm like, Dude, I just don't see that man. I see. I see people who are 11 days in and getting 4 million views. And I also see people who are brand new and just launching only on tick tock and hit $10,000 in affiliate commissions, like I shouldn't say relatively quickly, but faster than I am like, it surprises me that all then that's cool. And then you've got other stuff that's gone viral too, but I mean, your channel has really taken off with 87,000 followers. That's pretty fast.

Matt: Yeah, and it makes sense, it makes sense. Have you tried going live at all?

Stephen: Yes, yeah. So the Fun, fun experience. Took me about a month and a half probably to like, you just build the courage to do it, honestly. Yeah. And so yeah, quick, funny story. The first time I ever went live is okay, I'm finally doing it. So I opened up the Live section of tick tock or whatever. And then I thought I was alive. So I just talked to myself for like 10 minutes. And I hadn't didn't even pressed the Live button. So I was like, Why is there no user? No one's popping in nowhere. As a little embarrassing. Oh, I suppose it turned into a live show.

Matt: That's hilarious. Well, have you have you reviewed the have you reviewed in the blueprints because you purchased our business blueprints to have you reviewed the tic toc webinar strategy? 

Stephen: No, I actually haven't noticed that the blueprints are just packed with content. I haven't even gotten through it all.

Matt: So in the affiliate marketing business blueprint, there's, there's the TikTok funnel, and if you watch it's a case study. It's called The TikTok  micro webinar strategy. And it's and it's with this guy Paul, who's got at least a few 100,000 followers on TikTok. And what he does is he'll go live and he's taught this before. He's taught this before on like our he's taught this before on our Oh, I had a virtual mastermind of ours on online and man, it's like a 40 minute video. You should go watch that because he talks about it. The really powerful thing that he does is he drives a ton of sales through his life. And we've got four or five people that I know have gone through our training and so different random stuff or giveaway ebooks and stuff like that. Some of them are affiliates of ours. Some of them aren't. But they I mean in bucket loads, produce sales, like just and they'll go live and they'll start teaching. I mean, Calvin hills is a good example of one of those. They'll go live for two hours and talk about crypto and stocks and investing in bear markets and all this stuff, and then tie it back to his ebook. And hey, you guys, I need to go get into my ebook. And then he's got all kinds of stuff that he sells people through that ebook. It's just really powerful. So man, you know, there's for those of you who have bought our business blueprints inside of the affiliate model and are watching more webinars, it's worth it interview at the end. And, man, if I had a thought, I mean, anybody who's got 1000 followers, the ability to go watch it if you can, one. Day I you'll start to get into this flow a little bit. And it makes creating content a little bit easier because you start to get the feedback from people live and in real time, and you can start to answer them and then you get the second layer of objections, and then you get the third layer objections and that now you're like Oh, my God, okay. Now I actually really understand these people. Like, I understand my followers, and I understand the people who were tuning in to watch this kind of thing. So anyway, I just see, I just see the boatloads of sales that people produce through these lives on TikTok and it's just crazy to me that but I get it because when I first started doing webinars a few years back, it was like, oh my god, this is so insanely stressful. Like it's you're on the spot. I get it. If you know, there's no way to deny that. I mean, you got to show up and like you got to perform a little, you know, like it's a performance. Well, but yeah. Have you done it since then? That first day? 

Stephen: I probably tried to go by and probably two to three times a week. Wow, cool, man. Yeah, you just get more comfortable like you said, the more you do it the less intimidating it is. 

Matt: Yeah. Cool. I would, I would encourage you just as one little tip to have at least one of those be scheduled each week. Because people really appreciate when the people that they're following or that the people that they like to hear from if they if they know when you're going to do it or if you have a set time like maybe just once a week because they people it's crazy how, like how we downplay how how much people love to be on our lives, like people, like especially when you've got 80,000 followers, like your followers, like revel in that not all of them are going to express that but it's like it's this cool thing that they feel like they're tuning into a little bit of like a celebrity which they are I mean, it's a mini celebrity inside of a niche but it's it's like a mini version of like, you know, if they were on with like, Kanye West or you know, you're obviously not like, you know, Snoop Dogg or whatever, bad bunny or something but but but like, there's this there's this little bit of like, Bill, like, people like to look forward to things in their week. They like to know that on Thursday nights. At seven, they tune in with Steve like, they like to know that Monday through Friday. They're tuning in at 10am to watch wake up legendary or, you know, and having something in their week. It's a weird human psychology thing that just, I don't know, does that make sense? Like they enjoy that.

Stephen: Yeah, you mentioned Calvin earlier and he goes lie at like seven o'clock pretty much every night. Yeah, he's a beast. He's got some very good y'all often budget for sure. Schedule time.

Matt: Yeah, it's the Yeah, look, whether you do it or not. I wouldn't take it personally either way, but there's this layer there. There's this sort of difference stage right. And I'm just trying to not even like just emphasizing this for you, but for everybody. Especially people who have broken through like maybe 1000 10,000 And they're like, Well, how do I get to that? Like, how do I get to that like 30k a month, right, like, and and in that realm. There's a there's like one more big step step or one more big stage where it's like, it's it's this level of obsession, which is like, Okay, I'm gonna and this is where Calvin's at and like, that's why he's he's done like, I think with us like yeah, a lot in mid six figures for sure. And just as an income disclaimer, most people don't make mid six figures after attaining our training earnings. That is, I think a lot of times it's because they do nothing but also just, you know, there's a lot of hard work that goes into it. And that's actually the point of what I'm saying is with Calvin he slipped into this obsession. Like this is this is he's sort of an obsessive personality that's now like, alright, he obsessed over his music production for years and now he's stepping into this phase of like, I'm obsessed with this business. And it's every day, seven days a week or five days a week or whatever. I'm going live and I'm giving everything that I've got and it becomes less of this like people are draining me and oh my god, this is so much work, and it's more of like a challenge. It's like you know, it's like an NBA player who's got 82 games. I don't know, maybe, maybe you're a hockey fan. I don't know.

Stephen: Up in Canada. We watch a lot of hockey.

Matt: It's like they go out into the arena. Every night. And it's like, it's a challenge. It's like it's a game. And when it becomes gamified, like, how much could I really do here? Like how much could I really pull like how many people could I get on this live show? It begins to feed you as opposed to drain you and that's such a different thing. Like when I talk about going live a lot of people are like, Oh, God, how could I ever do that? It's like, well, we need to make a shift of like, of like, how you view your energy of what this does for you. Because for most people, it's just like, it's a complete training thing. But once you get into the game world, it's like, you know, I go to the gym and play at LA Fitness every day. I play basketball every day. And it's like, I don't like feeling pretty exhausted. But like, I literally could do it. I can play for eight hours if my body lets me. And I would because I'm so competitive, and I just feed off of that. So anyway, back to my point on that. I'm on a rampage already dude. But I'm on a rampage because I feel like there's another layer and there's a lot of people who hit that 1000-10,000 Whatever mark in commissions or in earnings or revenue or whatever. And that next stage is right there. Like it's right there. And people don't realize things like going live and really engaging your email list and really engaging like your followers at a real level like, man, there's just so much gold there and it helps your algorithm and it helps your it's it's yeah, it's insane. So anyway, rant over. I just wanted to put that in front of you and say much to agree with it. So right now you've got 86 87,000 followers, you're creating how many videos a day like what's your what's your content creation like?

Stephen: Yeah, I try to post like, at least two to three times a day. Yeah, that's yeah, I feel you got to be consistent. That's the biggest thing in this industry. Or this field or whatever you wanna call it? Yeah. Two to three to three pieces of content a day. I find it works well for me.

Matt: Yeah, yeah, makes sense. What um, what's like, what are you learning? What are you discovering? What's been like an aha moment in the last like, a couple of weeks about your content?

Stephen: Yeah, so you're, you're always like testing stuff. See what works? What doesn't work? Yeah, I find that perfect balance between education and entertainment. is like where the goldmine is, like, you wanna you want to teach people stuff, but you also want to keep them entertained. And you don't want to be just one or the other. I find that you can teach them in an entertaining way.

Matt: They'll be more engaged, and more likely to go click on your links or whatever.

Stephen Yeah, so I find that works the best. You can make a funny sound you can relate to and then teach them at the same time . That's like the winning combination. I found it.

Matt: Oh, funny sound and teaching them Yeah. Education and entertainment. There's a psychological secret in there. I think that's super powerful. Cool, man. That's awesome. For people who are edutainment that's such a big thing. That's been such a big thing for so long to and it's like I find that that specifically is like it it's it's in every single medium since I've ever started marketing, which when I started marketing, email marketing was everything and it still kind of is now but it was literally everything for the ability to teach a lesson and to pull out humor and to pull out entertainment. It puts you in a different world that puts you in a different light. That's really cool. That's a big piece for everybody who's here and maybe they're new or maybe they're posting that first TikTok. video, we're going live for the first time. What would you say to those people? 

Stephen: Honestly, just take that leap of faith. I know it's scary at first. Absolutely. Like, I was terrified to post that first video, but you're just gonna get more and more comfortable the more you do it. So yeah, just take that leap of faith. Hit that live button. Make sure you hit the Live button. Don't forget like me. And then yeah, just dive in and watch the magic happen. Like it'll never happen if you don't start. So you just gotta take that first step. That's the hardest step but most important

Matt: Totally. Well, man, Steven key about it dude. Keep going man. 8000 followers you're cranking Yeah, keep rockin dude, keep rockin anything else for the listeners? Anything else?

Stephen: Not off the top of my head. Thanks a lot for having me on.

Matt: Thanks for taking the time. We'd love to have you back on too. So I mean, you know my email is Matt at legendary marketer comm shoot me an email be like, Hey, man, here's what's new here. What's going on and we'd love to hear from you again. Awesome. Yeah. Cool. Is this the best place for people to find you right here on TikTok.

Stephen: Yes it is

Matt: Cool, man. Awesome. Well, thanks again for coming on. Alright guys @succeedwithStephen. And you can go follow him every time when you know when we tell people hey, go follow this person. What we mean is Go follow them. Give them some love. Like their videos. Comment on those who helped boost them like give him a little bit of organic sort of help on videos and then guess what? In a couple of weeks when you're on the show and I'm telling everybody go like your videos. Wow. Lo and behold, everybody's gonna go like your videos. So anyway, you know, there's a couple 1000 people who will watch this and I get that not everybody will do it but it's a good way to to be a positive piece of our community and to contribute something in sometimes when you feel like you might not have a ton to contribute. Maybe you're newer and you're like why I don't have a lot to contribute to this community. This is a great way to do it. He gave us a lot of gold nuggets today. It's our way of paying him back. So go follow him on Tick Tock 510 day lives when he goes live you better blow him up and we'll be back here again tomorrow, same time. Same place. 10am Eastern

The Do’s and Don’ts of TikTok


Below is the transcription for this episode:

Dave: Hey what's going on guys? This is Dave Sharpe. Welcome to Wake Up Legendary Alright my friends back again here for another episode on another Legendary Tuesday shall I say as I take a sip of coffee we're going to be bringing in my friend Maynard. Welcome to the show my brother.

Maynard: Hey, Dave, thank you for having me on the show. Thanks, man.

Dave: You're really welcome. I love your shirt. Legendary shirt, but it's pretty close. Yeah. Where are you calling in from?

Maynard: So I'm actually in Saudi Arabia now. I was in Cleveland, Ohio, but I moved back here. So I'm actually a graduate. So I came back here

Dave: Same thing right. Chicago, Saudi Arabia, pretty much the same thing. How'd you like Chicago coming from and growing up? I would assume in Saudi Arabia. You said

Maynard: Yes. But actually I was in Cleveland, Ohio.

Dave: Cleveland. I'm sorry. How did you like America in Cleveland growing up in Saudi Arabia?

Maynard: So we have some things that are really similar, but because my sister actually lives there, it wasn't really a big deal for maybe the first few months, but then after that, it was okay.

Dave: So but you might move back to something I mean, do you have family there what I do, okay, I do mean family. It's all there still. Exact closer to them. Okay,

Maynard: That's not all the reason I got my first job here. Yeah, so they actually wanted to move me here to Saudi so I came here anyway. Since I have my family here, I moved here.

Dave: Well, that's actually fairly convenient for you, right? That's actually a pretty good pretty good little setup there. Go to Cleveland. Get a degree and then get a job back in your hometown. hometown. 

Maynard: And then four years later, I quit my job. 

Dave: Alright well tell us your internet marketing story. How in the heck did you go from, you know, college at Cleveland back to a job in Saudi and now your online marketing and have found legendary and are working with us tell us how you found us and how you got here. 

Maynard: I think it was like during COVID Usually, so what I do is not actually like a nine to five job. It's basically I'm on like, rotational schedule. So basically, I work six weeks or six weeks on, so I go to remote areas. I stayed there for six weeks, and then I came back for four weeks, and I stayed home for four weeks. So during COVID This is this wasn't the case. I would stay all the time in remote areas. I go from one location to another for about eight months straight up. I did not see my family. And basically the job environment is toxic and you know they have status. If you're an engineer, if you're like an operator, they all have all these kinds of levels. And like most of us, I just got sick, you know, no leaving my family and I got married I think three years so and really I did not spend my time with my family, my wife. So what I did, I did like most of the people that that would they do basically. I think on Instagram first I was scrolling and I did see one guy I don't remember his name actually I still don't know who he is. But he had another side hustle and videos you know make this in one hour and listen to hours, and I was like they can do this in one hour. And this is actually my daily rate.

I did what I did, you know, I stayed. I watched some of his videos. One video led to another. You know, I just looked into affiliate marketing and I found the 15 Day Challenge. I took it and I think I finished that challenge in less than 15 days. You know, it'd be seven or eight days because I just wanted to, you know, find something that I can do that I actually saw I can quit my job eventually. Here we are today. It happened.

Dave: So you quit your job?

Maynard: I did it back in December. I gave them December 21. I gave them my one month notice. And now I'm officially you know, I don't I don't work there anymore. 

Dave: As a direct result of now transitioning into this way of earning a living and making money and exactly the direct direct result of going through this education and being exposed to this community and seeing other people doing it and now you're doing it yourself. That's exactly what that's.

Maynard: Yeah, and the reason why I was actually what I was I think I stayed six weeks and an offshore rake. And I was making content there too and I think I made 25 sales in that month but I was actually working. And I just had in my mind I said I bet if I can focus on this, you know, making my full time I would be able to make more than 25 sales a month. And I took the leap of faith and now I'm actually making more than 25 sales a month.

Dave: Yeah, that's great, man. That's great. You know, I mean here we are sitting here once again making art I've I've never I've never met you. I mean I was late this morning and I was two minutes late so sorry. No disrespect you know and here we are you know you're a guy from Saudi Arabia. I'm just fascinated by this Maynard. I mean, you went to college in Cleveland, so you also sought out and have but you're a guy who's grown up and living in Saudi Arabia and and you know, I think I think Maynard the world is depressing place I mean, look at what's happening with with in your in Ukraine and Russia and what's happened in the Middle East and what I mean, we've been surrounded by so much conflict and and in. Just, I mean, hopelessness. I mean, you mentioned what has happened over the last couple of years. And that was another thing. We're just coming out of that now. Something else is happening on stage. That's a fair I think it's hard to you know, it's hard to believe that somebody can make this dramatic of a change. You know, it's hard to believe sometimes because the world is so full of things that make us hopeless. And here you are yet another person. I've never met you before. Until now. We didn't even talk offline and you're somebody who randomly from across the world found this course in this community and have now set yourself free essentially because of it. And I just find that to be the most fascinating phenomenon in the world, man, don't you think so? Hope that's my point. There's hope people let me finish my rant with the cherry on top, which is, there's hope. I mean, turn off the news if you have to, tune into the show every morning. I don't know what you have to do. But there's hope and here's yet another story of I Maynard. I'm going to be dead honest with you. I say and I am always honest, but I'm going to be very vulnerable right now. I say to Matt often I say when are these success stories going to stop coming through man? There's something special that's happening here that we can have a new student on every day with a waiting list and two years to talk to you guys. And to hear stories like this. I mean, it's beyond anything that I've done. I mean, I've just put some education together. What do you think is the ingredient whereas so many people are finding freedom in hope here?

Maynard: I think the way that the 15 Day Challenge is structured is specially after thing, day five, where you talk about the mentality, the mindset, and I think a lot of people just don't believe in themselves. And I didn't honestly but when I listened to you know, the mindset, programming and all that stuff, and the rewire your mind, think of the audio that you did. I think this was the main reason that it allowed me to believe in myself and I think a lot of people would agree with me. It's the mindset. It's just not the education of the 15 day challenge, but actually the mindset that was taught in it as well. I think this is why it's just the ingredient.

 

Dave: It's an intangible thing, right? You can't put your hand on it. And it really is about having not just one but a whole group of people really, truly believe in you. I think in not I think this is what you're saying. And this is what's coming up for me also. And especially as I checked some of the comments too, because I'm fascinated by when things really work and what makes them work. But sometimes you can't even duplicate it, you know, you can't even remake it because there's just a perfect storm of both, you know, whatever you need that that's fueling the fire as far as education or whatever but then you need or you have here people in community that not just are believing in you and instilling confidence but giving you practical skills to be able to in making it make sense that was one of the things that was always troubling for me was mindset work never made sense to me. Because it exists. It was just like well, what are we doing here? Affirmations are we praying, what are we doing? I mean, because I've never learned how to work on my mindset. You know what I mean? I never learned that we've learned about that before. And it's also not just the rah rah. It's not the MLM that gets hyped up and nothing against that or any other motivational event. It's really truly looking at, you know, what makes what makes me tick and what am I afraid of, and then really addressing those finding out they're not that big, it's just adding that to appear and then and then you know, practicing taking the step and practicing these things. Was there anything that was difficult for you? I mean, Maynard, I don't know much about Saudi Arabia, and Saudi Arabian culture or anything like that, except that I think it's fairly conservative.

Maynard: Not anymore. Not anymore. Okay. Yes, not anymore. It's totally different. Totally different. We actually had Justin Bieber here. A while ago, they have concerts. 

Dave: Wonderful, wonderful. And you know what? I've never been to Saudi Arabia or Dubai or anything. So I'm really just speaking very out of my realm here. But what I'm asking is how did family and friends react to this? I mean, how did it happen? Did you deal with any blowback, negative feedback, criticism, questioning, talk to us a little bit about because that affects the mindset as well, that affects the confidence if we don't have the support of friends and family, and oftentimes, that'll knock us off of what we're doing. So talk to us a little bit about that.

Maynard: So what I did basically I told no one and the only person that actually knew and it was only my wife, when I tell you the only time I told my family and friends and even my co-workers. When I gave the one month notice and I told them I'm quitting. And everyone was like, oh, did you find another job or what is it that you do now? They're trying to find out what I'm doing. Even my family every single day, they're like, so what do you do? What are you doing? Medical? What should I tell them? I do freelance. I'm not going to tell them but some

Dave: Some of them are my friends. Freelancing Right. Exactly. So you can be home more with your new wife. I mean, that makes a lot of sense to me.

Maynard: So I never told anyone to this day like it said, my friends and my co workers or ex coworkers they still said contact me and they try to get something out of me. But I tell them the same thing. Every single time. I do freelance work. I do this and I do that. And I never told them what I do. Because I know if I tell them they would be looking for me.

Dave: You know, it's so funny, man. It's a real challenge, I think, for everybody. And this is something that I'm just gonna offer to everybody in sort of just I'm going to see this. I'm not even going to challenge you to do this, but just think about this for a second. There was a time Craig Douglas and this is top secret stuff lol Yeah, friggin totally top secret. Um, you know, I was just gonna say I was gonna talk about Oh yeah. There was a time when man and I still really caught myself doing this because you know, just because it doesn't matter whether you make 1000s Millions, multi millions. I mean, people still treat you like a person. So it doesn't matter. I mean, I'm just living a regular life. I'm no different than anybody else. And I've got neighbors and, you know, they, they're there. I've always had nosy neighbors because I've been kind of like, you know, I dress like I'm homeless every day. You know what I mean? I wear sweatpants and Birkenstocks and socks and just walk around the neighborhood. You know, walking my kid in a stroller. And people are like, I got this one neighbor who's very curious about what I do. And yeah, it's very different. The energy is very different now than like, when I first started because I was when I first started. I'd be like, Oh, let me explain to you and he, you know, just sitting there explaining, you know, because I just wanted anybody to believe in me. Do you know what it was? I just wanted somebody to believe in me and if you were to, like buy my products, or show any interest that meant that you actually were taking the serum. It's been really cool for me and now dude, I try to avoid talking about work like a plague because it does not matter how successful you get if somebody doesn't understand it, they're still going to criticize it. And it still couldn't make it still could turn into an awkward and weird in even conversation where you get your feelings hurt. You know what I mean? Because you didn't get the support or the response from your family member that you wanted like that, you know what I mean? So I really tried to avoid it and I just I know I spent a few minutes talking about that piggybacking on what you said, but I just would offer all of you listening who right now it's just so important. You feel rejected by people you feel like you're not supported. I mean, you're you're pivoting doing something bold in different outside of the system, kind of, you know, curriculum for your like or or the system kind of, you know, to do lists like do this when you're now do this now get a job now, like, this is a bit outside of that. So you're gonna get some criticism, you're gonna get some you might, you might end and you have to make an adult decision about whether it's important for you to continue to get validation and recognition from friends and family, whether you need to go to them to get that or whether you can build a business and get that from your audience and get that from the customers that you serve. Now, that's a real challenge, right? Because those people are actually like, if you want to challenge yourself and entrepreneurship in this doesn't have to be because you're some savage entrepreneur, but just shift your focus and let's try to get the recognition and let's try to get the attaboys from the people that we're serving, because that's legitimate feedback that we can actually believe because they're using our business. They're a part of our systems rather than a random bystander, what comes up for you as I'm ranting about this a little bit.

Maynard: So honestly, my dad and I thought about my brother in law, when I told them that I was quitting. They were like, now don't do this. Your job is the only source and you know what, you know what? Because I was like you said because I was trying to do something, you know, different from what they're taught to do. And I told them, This is, you know, this is my life. This is what I'm not gonna ask anyone, you know, like, giving money or anything like that. I believe in myself, and I know I can do this and, and I kept telling them, and they keep telling me the same thing. Do you think it's what you're doing? Is it gonna be here after 10 years, 20 years, 30 years, but it's so hard to explain to them and I tell them yeah, like, like,

 

David Sharpe: Do we even know if the world's gonna be here? I mean, losing control of nucular bombs around this planet. I'm wondering if we're even going to be here for another six months for God's sake. living every day to the fullest people. Okay, I'm telling pop that I said 10, 20, 30 years if I'm still alive and dead 20,30 years, I ain't going to be more than nothing. No, just two guards all day long, laying by the pool.

Maynard : So that's what I told him I told him now this is the best decision I have ever made. 

David Sharpe: We got to watch fanatics in the house. Riley never heard about paddocks. Come on. Now. Let's go. You got to be like a jeweler or something to know these things. It's like some of the pieces that I wear at one store. You know, one in a million would know what they are. But there you go, Riley Alright, let's have a little watch moment. All right, back to you. maner we're back on marketing now. I got distracted for a second. Someone complimented my watch. Come on. I gotta take that in. You know what I mean? Yeah. So what's up TikTok, that's your deal. truck traffic generation coming from tick tock mostly, or also Instagram and tell us what you know, what do you know now? What are you doing now that you didn't know? Back then? I mean, drop a few nuggets on us.

Maynard: Okay, so I actually believe it or not, I had six Tik Tok accounts. Three of them. I said, Yeah, so three of them I made and I got strikes. So basically, I started from the beginning. Then I have one account.

David Sharpe: Shut down you say three actually three shut down. Yeah, that's that I know of.

Maynard: Yes. So but that did not stop me. The fourth one actually, I got too close to 50,000 other words. And the thing about this account, I did have I think five or six strikes. So I still have one and it's not my main account. I don't use it anymore. And I was actually attracting the wrong audience. And then I started another account, which is now my main account, to make my dream into reality. And basically, I took you know my experience of trial and error of making the slides. You know, the hoax, how to attract the right audience. Everything that I learned is actually what I did, and I just try to replicate what I did, but in a good way. So I don't get sent down. And now, basically, this is what I'm doing. I try to stay away from you know, a complaint. Now, anything that you say that is related to affiliate marketing, it can't get flagged as an MLM. 

So if you put affiliate marketing as what I have seen from my own experience, if I put affiliate marketing, you know, as a text inside the video or set it at it triggers so TikTok doesn't push the video as much as if I just put digital marketing. So I'm trying to test because I've seen a lot of people that they've said the same thing, that they're experiencing the same thing as they say affiliate marketing the videos, they're not being basically pushed. So I tried to stay away from saying affiliate marketing and I tried to say digital marketing and freelance digital marketing. But, but honestly, thing I've learned in the past six months from you know, getting my account shut down. I've learned a lot of things. You know, the hugs in the first three seconds are really important. Sometimes what I do I have a video and I do split tests. So I changed the first three seconds and I saw what it might mean or what it might change. Sometimes it works and sometimes it doesn't.

David Sharpe: That's for people who don't know what a hook is. I mean, you see, like you could do this for I can too. Could you diamond, could you What is an example of a good hook and a bad hook and it'd be great if you can actually demonstrate It's as if you're holding your phone there. What would you say or do or what have you said or done in a video that worked really well versus a hook that you could have used that might not have worked really well so people don't really understand what you mean by that.

Maynard: Okay, so I use one hook that I've tried to use most of the time and it always works, and it can guide strike so it goes something like this. I should probably tell you this but then you can add something like I shouldn't probably tell you this because I use it for myself something like this. And yeah, I got one video that went over like 100 100k views and one video about Amazon and something like this. Do not buy from Amazon until you watch this. So these are two examples of a good one hook that I think worked really well one time, but then I tried to do it another time, but it didn't. I don't know why. But it was something like this. I can't believe no one is doing this side hustle or I can't believe nobody's doing this. And then I showed them and the video so it worked one time but it didn't show them time. Another bad example would be what I've seen actually in the sort of videos they perform really well. But because of TikTok now. You can't really say how to make this amount in. In this period of time. You cannot do this or your account. Your video will be taken down. But you can say things like how to make 5k or how to make five figures but that's okay if you say that it's okay. TikTok will not take down your video. But videos, bad hooks that I've used used a lot, but I just can't remember.

Dave: Yeah, and really a headline is like a hook is like a headline.

Maynard: Yeah, exactly. The first three seconds. 

Dave: The thing that they're there they're basically reading when or or he you know, it's kind of like if you land on a sales page. Then you know the text at the top of the sales page which is also important. And you know, I have a Mulan document right here that I just pulled out. And it's 250 you know, different email headlines why firing your blank could save you blank. Increase your blank and reduce your blank, the most boring blank in the world is a national myth. Can an old school blank be better than a blank? 10 reasons you won't buy 10 blanks . You won't regret buying blank. Finally did something right? Don't overlook these best. I mean, what I'm hearing from you and this is what came up for me and surprisingly, I never thought about it like this, but what an amazing link together they're so similar. Eight the first three seconds of a tick tock video or a piece of content Youtube, Instagram, you know, whatever. Really is like an email headline. It's the determining factor of whether the person is going to watch the rest of the video. It is the determining factor whether somebody is going to open and read the email. Would you agree with that?

Maynard: Exactly. Yes. If they don't open email, they're not well, if they don't, if you don't write something that will grab their attention. When the hell they're not going to read it. If they don't read it, you're not going to make any sales.

Dave: So how many of you, how many of you are here today, and this is the benefit of being here, right? Maybe you know manners. This is what I like to do. I like to say what's holding you back now from getting traffic leads and sales. Now, today, today's the day you changed your life. Today's the day your future can change in an instant the trajectory, the path you travel, the road you're taking, boom, right turn, you're on to a completely different trajectory. So how many of you are here to live? Would you like a direct Share link to that document that I just showed that had 250 different combinations of email headlines that you can both use in your emails, of course and anywhere else that you want because marketing is really interchangeable? But also so you can use it from the beginning . Maynard gave you some amazing, amazing little nuggets there with those first hooks, but I want to give you 250 More, because I want you to have zero. Okay, Bruce, zero no excuses. I know I would. Alright, here we go. I'm going to just drop the share link right into the comments, Maynard, I'll send it to you so you have it as well. You don't have to thank my friend. Because you know what, you're the reason why, you know, we're here and we're even talking about this. So we'll make sure that you as a matter of fact. Yeah, Roxy's on Roxy, I'm going to drop this in the marketing channel. And let's get an email sent out to Maynard with that link and I just put it in the marketing channel. Thank you. So Maynard, I mean, what next? What now? I mean, from a marketing standpoint, not not really just where you're going to take this on. But from a strategy standpoint, where do you go from here? Do you continue to stay in the basic stand in the trenches? Building traffic? I mean, are you sticking with affiliate marketing for right now laser focused? Just focusing on building traffic assets, you know, various different pieces of digital real estate that will bring in passive traffic such as a YouTube channel, TikTok, whatever. Are you going to want to create your own courses, coaching programs? I mean, tell us what your strategy is to take over 2022.

Maynard: So what I'm trying now, probably after a few months, is probably mid June. I will start working on it on my own towards my coaching. Definitely because I want to do it with the four business models. You know, the affiliate marketing, coaching and consulting, digital product masterminds. I'm going to be doing all of these but for now, probably until June. I would still focus on for then I would start you know, building my own courts and my coaching business and in the future, maybe my mastermind So, but this is 2022

Dave: I would just ask one favor. Go ahead. Is that as you do this, and this is not some BS listen closely, folks what I'm about to ask him. Please don't stop what's working when you move on to continue to build on your business. And what I mean by that is I see so many people who start with affiliate marketing and get that going. And then stop that because they want to go on to do their own thing. You know, expand their business really and what they end up doing is stopping what's working to then go and replace that with what they think is better. And I've seen this happen to people all the time. Top affiliates who are Legendary have done this. They've they've they've reached huge status and stopped driving affiliate traffic to wherever they were driving it from to go on and spend, you know, months or years building their course or program or whatever. And all the while they have no funding for that. And there's this big lull and they don't know what happened. They don't know what happened. They were doing so well. They were doing so good. And now all of a sudden, they don't know what happened because they were going for bigger and better things. And the reason why is very simply because they stopped doing what was working. One of the best ways to transition into launching your own course coaching program is very simply to do it to the existing email list of the folks who have bought products and services from you already as an affiliate, just simply to launch it to those people on your email list. You don't have to stop what you're doing. And that's simply because I see people get all this hope and then lose it a year later after having massive success because they're confused why all the sudden their business you know, and there's a golden rule in business in honestly, one of the one of the people who says it is Warren Buffett, look, he says I'm not an investing genius. I just follow the rules. Don't lose money. And there's a there that applies here. You know that there's nothing worse than losing money, cutting off money, you know, so anyways, Maynard, you don't have to respond to that. I just wanted to offer you that because I've seen it so many times. And I just it's not a it's not a it's not nobody wants to ruin their business. But sometimes they transition to do bigger things. We think that we need to stop doing what we're doing. And we should never stop an income stream. When it's streaming.

Maynard: It's exact I'm not going to start affiliate marketing now driving traffic, all of that I'm going to do still do affiliate marketing. And at the same time I don't think that I will be doing deals here. Actually, you know, at least the outline of the course and the digital product that I will be doing, but it's not going to be my main focus. It would be like a side project that I do beside affiliate marketing. So I would still do affiliate marketing, make content, send emails, you know what I'm doing? I'm going to still do the same thing. But I will try to finish at least you know this year you know, making the outline of some videos and some modules, but it's not going to be my main focus. Yeah.

Dave: And you know what content men can be created very quickly to you know, Brian Berg gives away a free a free course. You know, there's a lot of different things you can do to begin to warm up your content creation skills, you know, because it's a different type of content when you're going and making a course versus making short TikTok videos and so forth. Or even YouTube videos. So there's so many different things that we can do as marketers to level up our value in so many different places that being an affiliate can take you I mean, we just won and we are actually I am just with my single account the number one affiliate and click funnels, which is a massive company with 10s of 1000s of affiliates and they're doing 100 million a year and not legendary if they were to count all of our sales come in there. We would be blowing their roof off but I just wanted an affiliate contest last week for legendary just for my account. I didn't do anything different. The ironic thing is I actually didn't lift a finger to send an email. Nobody. None of us did. You know, I didn't say Hey, Matt, go send an email or anything just that's the power of automation that you know my ClickFunnels account can grow passively into the number one affiliate for Clickfunnels. And last week, there was a five day trial contest and were you just driving traffic so you know my accounts driving tons of traffic and that's just as an affiliate and now I'm, I'm I'm pretending you know, I'm getting a big belt, lots of exposure. You know, talking to you know, potentially in some talks about doing some other stuff with maybe with ClickFunnels. Who knows? I mean, those, it's just it's called the Big O baby. opportunity, opportunity. Okay, and affiliate marketing, just affiliate marketing. We're not even talking about all the benefits because you're talking about a course coaching program. I'm doing all of it and it's all wonderful. And you know, as I have built courses, coaching programs, live events, all this you can see that I'm still doing affiliate marketing that was the reason why I brought that up not to toot my own horn although, you know, in no humblebrag humble brag Come on. There's a lot of gurus out there, man. There's a lot of people on the internet gurus and goblins. It's full of them. And a lot of people in this industry give this industry a bad name, snakes, and I'll tell you what. Who woulda thunk to just say you know what, this shit is going to be hard. It's not going to be easy. And it's not an overnight success, but you can actually build a real business and we'll support you and walk with you every step of the way. As you do this and even talk to you have you on the show. You come on the show and say fuck off day I don't even like you. I mean anybody can come on the show and absorb that because, okay, let's work for your frustration and I'll find a solution to your problem. I look, I'm fine with anybody saying that because I want people to succeed and that's why I'm saying the things that I'm saying about you know, don't quit what's working. Don't quit what's working. I see people do this every day in the manner that I know I'm dwelling on it, but as well as humble bragging on myself, but I'm bragging on YouTube. I am unbelievably blown away by the stories in this community. And here yet again, somebody from around the world Vayner from around the world is sitting in Saudi Arabia right now and I'm sitting in St. Petersburg, Florida and we're talking, you know about marketing and turning our dreams into reality. I wonder if I can do a quick Spitfire with a couple of questions. people struggle between picking a domain name. They want to maybe put their own name in it or they want to go more generic with something like dreams into reality. Why did you go the direction that you went? 

Maynard: So dream into reality? That's the only username but my own domain is actually my first name. First three letters of my name may and then oh, and then July which is my middle name. So I use a generic name because in case I want to change my niche or something and I want to go probably promote another product not in the Make Money Online. Then I can basically use my generic name, no dash, you know, the past and I can say for example, my own domain slash, you know, dog or Worldcom or so I can use the generic name so I can use it for different products in different, you know, markets. So I would say basically use it generically. If you don't know what you're going to be doing.

Dave: Yeah. Here's another thing that is interesting to think about. And I talked about this with my private client coaching group, which we don't, which we're totally falling for, and I'm not accepting any clients right now, but we had a call. We had a call a couple of weeks ago, and I talked about, you know, building or it was actually a couple of months ago. I talked about building sellable assets in an industry that's not very common. It's not very common to build. Nobody ever thought of little marketing businesses like this, like YouTube channels. And Pete, you know, affiliate marketers with email lists, those being saleable assets. Like you know, normally you can sell a business folks, that's one of the big benefits of owning a business is that you it makes you money all the years that you own it, and then at the end when you're done with it, it's a sellable asset that you can sell for usually a multiple of the total profit that you made that year. It's called your EBITDA. And if I did 5 million in EBIT last year, I might have multiplied five times depending on the industry is usually what determines the multiple. I might get $25 million for the business, you know, when I'm done with it, so a lot of times it's better to build something with a little bit more generic element to it. So when you sell it to somebody else, your name is not attached to it, you know, something to consider for you know, you didn't do it here but other people who are putting their names and their things it's not a bad thing, guys. I mean, the truth of the matter is, nobody seeks out your domain anyways, that's never how you generate traffic. 99% of traffic that's generated on the internet is generated through somebody clicking on something, not through somebody remembering, oh, legendary marketer.com. Let me type that into the URL. Nobody does that. Nobody does that. And I know because we've tracked stuff. I mean, there's a certain small percentage of our traffic that comes from organic search, which is usually people putting in typing in things to Google and finding it through keywords, but very rarely are people typing in legendary marketer unless they are already customers coming back to the back office. So you know, yeah, the more we can make it generic, I think it is better. I think I just commit to that Personally, myself these days as well. So if you're deciding about your domain name, how about hooking up and messing with your autoresponder getting that set up? Did you use templated messages or did you write your own emails? How did you navigate that setup of the funnel technology and in personalizing it with your own content?

 

Maynard: So what I did, it really depends on the product. So for example, any product that you basically promote most of them will have email swipes. So some I use but what I did basically from the copywriting playbook I think I use some of this, some of it, you know the content inside of it to make my emails. I've also read the top secrets, copywriting secrets. And basically I'll use what's inside of them to make my own emails. And like I said, but some of them I use email swipes, which they're already been written and I can just basically you know, get a subject line that body and basically try to tweak it sometimes. But yeah, I do a mix of both, you know, email swipes that they're already ready to use and some that I use myself. But as for you know the using the Clickfunnels the you know, the tech side of it, mostly YouTube, and sometimes I go inside the back office. I sometimes go back to decades in a day to see how they, you know, this is what I started. But this is essentially how I do it, you know, mix between both email swipes that are ready and ones that I basically make myself.

Dave: And you know what guys? I mean, I get the majority of my inspiration from looking at somebody else's ad or you know, so there's nothing wrong with that. I urge you to begin to try as early as possible. And what that means is just a swipe copy is when somebody gives you a pre-written email that you can use. We call it swipe, I mean I don't know why it's called that. I have a swipe file that has lots of different ads and you know that in various different tools and stuff like the 250 email, you know, that 250 email, headline, swipe file, I have other large swipe files, you know, with with, you know, with lots of different, you know, from different things that I've bought and you know, I've shared, I shared some of that swipe, which is a beginning swipe file for those of you who bought the blueprints when you log into your back office and you go to the affiliate marketing business blueprint when you go here to underground secrets of direct response marketing. You know, you can go in here to the resources section and you're going to get some of the best email and sales pages ever written. And you're going to get download access to, you know, all of the sales letters that I've given you to begin to sort of build your swipe file. So you can begin to you know, really look at what's worked and again, not copy it, but but begin to model it and that's what we hear, you know, so many people talking about when they get on some of these platforms, they just look at what other people are doing, and just try to copy it. But there's a difference between copying and modeling. Modeling is where you infuse your own personality and your own story and just your own content and product. Whereas copying is no bueno. 

Maynard: Right I would say one thing. It just stays consistent, especially with Instagram. And the last I think, the last two weeks my account grew from 1000 to over 6000 in just two weeks, because I stayed consistent by posting three times a day, every single day, I think for the last three months or four months and in the last two weeks, my account just blew up close to 7000 followers now in just two weeks and I know Instagram is really hard to grow. But the key is that it just stays consistent. Martin you may not see results right away, but you will be blown away by your consistent basically hard work will just pay off eventually and you will see.

Dave: I think I'm gonna have to just stick with I want to offer one tip and it's a tip that you gave but it's to use a hook at the beginning. He gave some absolutely golden tips earlier with some hooks that you can use as an episode that's working and finding those and then I gave away a huge bonus gift to anybody who's listening live don't mess don't message support. You know later I'm sorry, I just we're not gonna have enough support tickets to respond to and enough. This is a bonus for being here live. You know this is a bonus for being here live to 250 headlines. That you can use plug and play to get you started today with the main arts. That hook strategy that he went over and gave you examples that was his work, something that he's doing and combined what he offered you with you know this 250 headlines that I gave you and I believe you are going to see a big difference for that for me starting off a video and in even just it's not just catching their attention. It's also finding my momentum and my rhythm is so much easier when I have an initial thing to say, You know what I mean? And I think everybody can agree to that. Like when you have an initial thing to say like whatever it is, you know, it just you can flow and it gives you just, it's just it just makes it so much easier. So for that alone. No, I'm not even including all the other values from this morning. Thank you so much. And yeah, brother, you know, anybody who's sitting on the fence today, you know who might even just be deciding to go through the challenge. I mean, what would you tell them based on what has transpired in your life today from quitting your job and can you just summarize that in 15 seconds to remind that person that today is a worthy day for them to get started? 

Maynard: Absolutely. What I can really tell them is only just up to the day free. I would have paid more than $7 Just to start the first three days, let alone all of the other days that come with the mindset, how to build your business. And truly if you want a way out of your I don't know your situation, but whatever the what you whatever you are in on a 15 day challenge will basically give you the skills that you need not to just do something you know, but to also give you some high income skills that you can use given even at your job. But that's what I say you know, just start with it. And don't bridge it to finish the 15 day 15 days and then basically you know do what you

 

David Sharpe  

tell yourself four shots give yourself a chance right exactly don't say to happen. It's crazy. Would you have ever thought I mean here you are sitting in wherever the hell you are home or some hell I mean no. beautiful home we have all day so how does it feel to sit in your own home knowing that you're there for the day unless you want to leave in you can go you know, have a meal with or walk whenever you want to do with your wife and you don't have to I mean how honestly this Are you feeling in your life right now?

 

Maynard  

I still believe it sometimes now and then because I'm used to having my phone call me anytime. It's definitely different. I still don't believe it. But I would pay 1000s millions to have this what I have right now. It's priceless. You know, having to basically sit at your home, doing what you do. And basically you can, no one is going to tell you and call you when you need to come into work. Because you're basically your own boss, and no one can tell you to do anything. So it's priceless. There is no price. 

Dave: You know you're being called probably in various places around the home to go and do various activities right? 

Maynard: Not really, because I do. Basically I have six to eight hours that I do in my office. And I do everything you know the content, emails, all that stuff. But I do have a job, like I'm working my job or a job so I do have time that I do for myself. 

Dave: Well yeah you're treating this like a business, like a job. You go into your office and you say, babe, I know you. I know you can't keep your hands off me. And I know I'm here in the house all day when I need eight hours. Right? Exactly. All yours at 801 You know what I mean?

Maynard: Exactly. Alright, thanks. 

Dave:  Well my man, keep living to your fullest and come back and keep us posted. Okay in a few months and let us know how you're doing. We'll thank you for having me. All right, brother. We'll talk to you later. Thank you. You can follow main art at dream into reality on tick tock and Instagram and for me today might have been a broke breakthrough for me if I was new to really kind of see somebody who who was trapped in this was a powerful day plus you really got a practical like nugget that you can go in use now, like so I'm going to give you the 250 email headlines one more time that you can use as you know that you can use as you know, hooked in the beginning of a TikTok and Instagram or YouTube short anything like that or really even a video, even a sales page. I mean, so much of this is interchangeable and there's really no rules to it. You can use, you know, copy is applicable anywhere. So I mean, these 250 email headlines could be the hook or headline of a Facebook ad. The headline of an email is the headline of a sales page. You know the verb the words that you verbally say at the beginning of a TikTok video. So I want you to also know that just because it says 250 emails, all this marketing is interchangeable. My name man James O. Sullivan said a great webinar today. And you know what I mean? These are not even like quote webinars. I know what you're saying. These are just things that we're doing here for free as an interview and you know, we have so much more training going on inside of our community. And I just say that, for those of you who don't know, I mean, we have weekly webinars that are going on back in with our blueprint members we have you know, decade and days that are happening virtual mastermind, so get plugged into what's going on in the community, so you can earn and learn a life changing skill and change the direction of your life forever. Be Legendary. We'll see you back here for another episode.

The Pinterest Content Strategy

Below is the transcription for this episode:

Matt: Hello everybody, Happy Monday. Welcome to another edition of Wake Up Legendary My name is Matt if you don't know me already, you probably will figure out who I am soon at some point during your journey and the 15 Day Challenge. If you are here to live with us, why don't you do two things and hit the thumbs up button if you can hear me okay. And then also, if you let us know in the comments where you're tuning in from, I just I always love to see that there's people from all over the world who are tuning in and joining us. If you're here via replay, you can join us live and never miss an episode. All you gotta do is text the letters WUL to (813)-296-8553. You should really make this a point to show up every single Monday through Friday at 10am. Eastern to the shows, you'll hear just little inspirational stories, powerful stories from people just like you are working hard on their business, getting to work and actually earning, actually setting things up setting up a real business. Starting to drive leads, starting to drive sales, or some of them have done six figures or more. So you're gonna get actual interviews and we've been doing these interviews for two years now. And it's every single day somebody new with a powerful story today. It happens to be a guest named Maria. How's it going? 

Maria: Great. 

Matt: Glad you're here. Where are you from?

Maria: I'm from Wisconsin.

Matt: Sweet. Okay, cold up there. Really? Um,

Maria: Yeah, it was cold last week, but no, it was like yesterday. It was like in the 50s. So I mean, it might be cold to people in Florida, but this was nice. To us because we get outside and work so

Matt: Great. I grew up in the Midwest, and I know I was gonna say, you know, we had days in South Dakota where it was like, if we got a day in the 40s. It was like, Whoa, like, Hey, maybe I don't need my winter coat today.

Maria: I know. It was nice. I'm a little spoiled

Matt: Now though. I live in Phoenix and like, it's gonna be 82 days. So it's nice. Okay, cool. Well, thanks for coming on the show. I'm pumped. That you're here and we titled this. Grandma gets a million views on Pinterest or I think that's a 30 day window to clarify. Yeah. Tell us a little bit about what you do for work . You have a nine to five to tell us about your journey of coming online.

Maria: Yeah, so I do have a nine to five and I work full time as a senior systems analyst for a university in Wisconsin, of course, University of Wisconsin, and I just, basically, I mean, I really like my I do like my day job because I am like, I use my analyst skills and I create like process I design processes on how we can better do things at work. So I'm trying to, you know, it's kind of similar to affiliate marketing, because I'm helping them with their pain points. of you know, things that are not working correctly, or we can make them better because I'm all about making things a little bit more efficient, and my day job. So with my journey with affiliate marketing, it actually has, you know, it goes along with the pandemic because I was actually on vacation. And then I got a call and said that we were not going to be coming back to work. I mean, I was still gonna be working, but we were not going to be working in the office any longer. We're going to be working from home. So they said as soon as I got home from vacation I started working from home. So I'm still working from home. And so what happened was like I was working from home, and then I think it was July or something. They started talking about us coming back to the office. And they were saying well we're going to come back to the office 50% By July 100% By September, and I was like, oh, I don't want to come back to work to work in the office. I like working from home, because I actually work about an hour or so away from my job in Madison. And so that was quite you know, I really like sleeping in in the morning. But I have to get up really early. And then so when they're talking about coming back to work and like oh, you know, I was I still was thinking I was I was still gonna like still work at my job. I probably like less than five years away from retiring. And so I think I'm just gonna stick it out to the end, because I get so many years and I with the university in the state of Wisconsin, I get like a decent retirement package or benefits. So I'm almost I'm like three years away from that. Having like 30 years, but you know, working I would haven't been working in the same job. So I've been kind of jumping around to different departments. But so then I just was thinking about, like, oh, you know, I want to look and see what it can I do? Because I was thinking, Well, I don't want to if I have to go back to work, maybe it'll be just for a short time. Maybe I can shorten my like, My husband wants me to work 10 more years. He said, I'm like, Oh, I don't know if I want to work at Laude. I do. That on him. No, I'm going to be retiring when I can retire. Like I just I have that in my mind. I want to retire when I can retire. So I would like to like retire him first. But so yeah, for so then I started looking at making I was looking at Tik Tok. I sign up for tic toc and probably in the summer. And then I started seeing all these videos of people making money online like Well, that's interesting, and I just watched the last. Like I'm an analyst, so I it took me a long time to sign up. I don't know why $7 was so expensive to me, but I don't know why it was just $7 when I told myself, Oh, I wish I would have just signed up right away in August. It's just $7 I spent a lot of money for training for like, I signed up for races and stuff like running and have earned man stuff and I've spent a lot more money on that. Then I pay for a course. And and I didn't know if that was gonna work out. So because I didn't make it through the swim part. For sure it was in dollars or whatever. So this isn't that funny. Yeah. So then I just kind of I just kind of still like looked around and then it was about May or June of last year that I actually decided to take the plunge and sign up for the 15 Day Challenge. Cool like Yeah, but yeah, then as I got going along, like why did I wait so long? I was like, I totally don't know what's going on. 

Matt: I don't know, maybe progressing. Yeah. It's just like, sometimes I once read this. I want to read about things like human psychology. And how like, in the process of somebody deciding to do something. There's like little moments in the brain of like, our brain will take like, little mini steps toward a decision or like, without real us really saying consciously like I'm gonna do that. We say, you know, our unconscious brain starts toying around with the idea, kicks it around, kicks it around, and then one day, we wake up and we're like, I'm gonna do that. Alright, yeah, today is the day here we go. So ever since I read that I kind of stopped with the procrastination thing only because it's a weird way of life, sometimes it can be a weird way of shaming ourselves. And it's just like, we're humans, you know, and it's like, we're gonna make a decision as fast as we need to make a decision. And here you are earning money online, and that's cool. 

Maria: I did the same procrastinator when I signed up for my first triathlon because I was so nervous about swimming. And my brother, he's an Ironman, and he had always asked me, Are you going to do a triathlon? Like, do you think I can do it? I mean, I asked him if he thought I could do it and then I started thinking about swimming. I mean, I swam and everything, but I've never really swam and like open water with a whole bunch of people and not be able to touch the ground, whatever, water so it took me and took me a couple years to sign up for that. So I'm glad it didn't take me a couple years to sign up for affiliate marketing. It took me months so I mean, although I signed up for legendary marketing, I had actually done a little bit of affiliate marketing in the year before this, I mean what did you do? So when I was doing direct mail, it's like towards the end of my direct sales company that I was with, well, just about a month before they told us that they were going to be closing their doors. They introduced us to what is called the ambassador program. And they said, Well, all you have to do is you'll get your own link and you're going to share it to, you know, can share it with your friends and family on social media. Like oh, that sounds good. And they said, there's no signup fee and you don't have to get inventory. I'm like, well, that's I'm on board because I you know, I hate having to buy stuff. And because I was always buying all this stuff for my direct sales business to sell at vendor events. And have on hand for people to see. So I'm like, Oh, good. I'll do that. So I signed up for that. And then I was also with the same company, I wasn't thinking about that one program that I was actually there was another thing where I was referring to a program and I made money off of that. Um, that was probably 2017. When I signed up for that program. I didn't even think about that being an affiliate program, but I was just looking at their dashboard recently. I'm like, Oh, it does say affiliate links. And so I was sharing about that and then and like May I think it was May or Yeah, may right around the same old May of 2020 Oh man 2020 Because I didn't start doing legendary until a year later. I joined another company. It was just an interchangeable shoe clump company as an affiliate. They had an affiliate program for some reason, I must have known it was, you know, something, so I signed up for that. But I wish you know, I wish they would have had a course that I would have taken that I would have learned all about affiliate marketing. I think they would have done differently with some of those. Because of this one shoe company that I signed up with, they were. I didn't get any sales until like I joined in May or June and then I didn't get any commissions until like November and every single week I was getting commissions. I was like, Well, this is great. I was just you know, and then and fell into February. And then all of a sudden they said they were going to be changing their website, whoever hosted their website or whatever. They were changing something. And then and then they told us our links were gonna change and like, I've shared that link to everybody and I was so mad at myself. I'm like, Why didn't I get a domain? Or you know, if I didn't want to get back to when I learned about affiliate marketing, I should have set up a sales funnel so that I could at least have those people still and like, send them emails, email, so I was so mad.

Matt: Totally. And that's that's a wow, that was a really good point about why we teach people to build a sales funnel. It's like, all of your traffic that you're pointing people to. You want to be pointing them to your own link because I mean, my goodness, if if the worst were to happen and let's say the company says you know we're gonna change or adjust a sales link or we have a new sales funnel to point people to or something like that or whatever, you know, whatever happens, like that's, that's a biggie.

Maria: Yeah, it is. So it's like some ad so I take cells since they changed their link, because I don't know because any ad would have used my link that I sent to them even though it had my name at the end of it. It was just going to their main page. So they're getting all these sales probably for me right now. 

Matt: I don't think you'd be the first that that's happened to. So you got he went through the challenge and everything started to create some content and feel out like what cuz because there's the whole direct sales angle right? had experience with that and then you also got now the whole it's almost like a whole different role it as like a content creator. And what's that been like starting with getting on TikTok, getting on Instagram, getting on Pinterest, like, you're you're on all these different platforms and how I mean, was that tough? Was that easy? What was that like?

 

Maria: Well, I mean, when I first started, I started going on all the platforms at once right away and then they're like, Okay, it was just getting to be overwhelming. And like that's why it might have taken me a little while to start getting like any commissions but I mean, while I did get a few commissions, but not a high ticket, so then I was like, Okay, I get it. I'm just gonna concentrate on this for a little bit. And then I started adding in, you know, once I figured out how you can like, repurpose your TikToks remove that, water, meet whatever, or whatever, like that. And then I started, you know, taking my TikToks to Instagram and then when I decided to, I mean, I've used Pinterest for a while, but I didn't even think of I think at first Pinterest I think I don't think I removed the the watermark but then I started you know, sharing repurposing my tic tac videos to Pinterest and then I started just, you know, I created I, the person that I signed up with Michelle, I learned how to she gave some tips on how to like, search. You know how you should create. I knew some boards that I wanted to create, but I wasn't really sure how you can use the search box of Pinterest to determine what people are searching for to create Pinterest boards. 

 

Matt: By that you mean by that you mean like starting to type in things? Yeah.

 

Maria: Yeah. Then it'll come up and suggest so I would just pick those and then I did that and then I created boards for that and then I started. I mean, I didn't really have a lot of stuff to pin besides my TikTok videos. So I just started repinning people's own pins. And I just just learned recently that I gotta be really careful when you're pinning stuff sometimes. You have to make sure you look at it, to make sure that you're not painting something that's gonna go right to someone else's sales funnel page. I was listening to a video and then it said something about when you are pinning you have to make sure that you're not pinning someone's direct link to their sales funnel page or whatever. Like pinning, like repenting plugs or something like that, you know, do that instead. Because I did go back and look at my Pinterest some of the pins that I showed me, like, pending someone's link tree thing and like, oh, shoot, I gotta get rid of the host. So I had to go back. Yeah. I mean, you learn from your mistakes. So, I went back and just went back and changed, you know, delete those. I'm like, I gotta get rid of those. So I just tried to pin like, I tried to be consistent and like pin stuff, like, at least 10 things every day. Well, not for me so then I was pinning my tic tac repurposing, like Tic Tac videos to the idea pins and I also made a little graphic with Canva. And also like, did pins like that would take them over to my tic tac page and stuff like that to try to see if I could get some tick tock hits more views or whatever, as well. Yep. So yeah. Wow.

 

Matt: That's like a full blown freakin strategy. I love it. And I feel like the cool part. So you're doing a lot of your video stuff as a post on Pinterest, right?

 

Maria: Yeah

 

Matt: One of the big ones so there's a lot of different areas, different ways that people are growing social channels, but man do I. When you're when you're creating one piece of content, let's say one or two or three pieces of content a day. I mean, just to just to quickly remove the watermark offers a TikTok video and go posted on Pinterest posted on Instagram and go posted on YouTube. On YouTube shorts too. And just and and here's the thing here. I want to make one point about this because there's a couple key pieces to this, that I see happen a lot in our community and online is people will say things like this. They'll say well TikTok has kind of died off a little bit. Right. TikTok has kind of fallen off a little bit from what it was in 2021 or 2020. And the hot thing now is Facebook reels right. The problem with that is you've got Google with YouTube, or alphabet and Facebook and Instagram and TikTok and Pinterest. And even there is one on Snapchat too. There's these big five platforms that are huge. I mean for them they are bigger than Pinterest, but they're always competing to get more attention from you on their platforms. So the more attention to the more time people spend on it, the more ads they can run, which means they can make more money from paid advertisers. So what I saw in the last for instance, in the last three days is I saw some TikTok channels that had been really slow and really dying pick back up all of the sudden just tons of views, tons of traffic videos that I haven't served people that I haven't seen on my for you page I saw them again on my for you page for the first time in a long time. I saw a couple of their lives go viral, and I also saw some shadow banned accounts start building followers again. I saw one that this guy was posting for about three or four months, just kept posting and even started a new account. And he kept posting on both. And just one day he woke up and poof it was back like it was before. And so I think this whole notion that shadow banning accounts are forever done is not true. But to clarify, if I had a shadow banned account, I would still be going out with my other strategies. I just wouldn't stop doing what I'm doing on that one account. But with these things, basically my big point is I see these people or I see these companies kind of rotating through different cycles of virality. And so it's sort of like timing the market that we see if you try to time the market, you'd never time it right. And the same is true with these platforms. And so the big thing to do is to be present on all of them all the time. So as they go through the cycles. Oh, YouTube shorts are hot. Well, I've already been waiting for this for three months, and now I'm going to capture it. Oh, now it's Facebook rails. We had a guy on our mastermind two three weeks ago who said you know I started getting a ton of views on Tik Tok but really Facebook reels is now giving me most of my traffic and so he's in these cycles and then you know what tick tock is going to get jealous and they're gonna bump their algorithm and see you know, they're gonna find figure something out and TikTok is gonna go through a huge wave again, and they will just non stop. But what people in our industry tend to do is say, Well, no, it's done. See, it's over, right? I mean, it's done. Calvin Hill, he lost his account. It's overpowered publisher media. 1.2 million followers. Wow. And I said just wait, he'll get it. Back. And then in two weeks, he was back. So it's, people need to think of these more cycles and waves rather than sort of just it happened and now it's done. No, it won't always be happening. So you've got to position yourself and that's, that's just I wanted to say that's what I like about your strategy. Yeah.

Maria: Yeah, I'm trying to be consistent on all channels. There's a couple of times that Instagram I'll forget. And then yeah, so then with the Pinterest kind of, yeah, you got to be really consistent because there was a couple of days that I was getting, I was kind of slacking, I don't know what I was wondering what was going on in my life that I did, because it's easy to, you know, repin stuff or to Pinterest. I'd be sitting there watching TV and I can just sit there and do that, you know, just on my phone while watching TV. Or sleeping, you know, falling asleep. Or even sometimes, well, sometimes during my breaks at work, no. Does anybody? So yeah, sometimes yes. Otherwise during lunch or whatever, and so I was not as consistent and then my views started backing off of 1 million but now I'm like, starting I haven't started going back up. So I think I was at 400,000 monthly views. I'm only at like 2.5k followers, but that's more than what I have on TikTok. Yeah, and there's even one of the ones that I reposted from tic tac to Pinterest has almost 500,000 views on it and on tick tock had like 135 I don't remember what it was 35,000 So, and I'm still getting hits on that because people are still commenting. On that video. And that was what I posted a while ago, probably three or four months ago.

Matt: Really? Yeah. That's crazy. Yeah. Yeah, that whole that whole if you can get into whether it doesn't really matter what niche or what industry or what you're trying to promote, if you can get into a good cycle of of posting, and having a system in place where you you know, like most people I think post in TikTok first remove their watermark from Tik Tok and then just slap it onto all these different platforms. Man. Yeah, that's really powerful. super powerful. He has not been? Did that come naturally to you? Or was it a bit of a struggle or how did you know, how did that go when you first got started?

Maria: Well, I mean, I had posted to social media for my direct sales business all the time. And I was like, that was one of those things with our direct sales business.

Matt: Did you do video content for that?

Maria: The only video content I did was maybe I did a couple training sessions. Okay. You know, that I shared with my team and stuff on how to do certain things. Okay. Look like camp and stuff like that. But yeah, I mean, I had posted stuff to Facebook, but yeah, the video was that I don't think I did any live videos. Where I live actually, the internet is not the best. So right now I'm at my mother in law's house. So our internet is not the best but we're supposed to be getting high speed internet coming up. Soon, soon, fiber optics or whatever. I'm actually on the waiting list for Starlink.

Matt: Okay, cool. How do you get on the waiting list for that? Can I get it?

Maria: Oh, yeah, well, I signed up for the waiting list. Since like February, you just go to Yeah. You had to pay like $100 down and then they tell you when they target so they have our area targeted for men. 2022. Okay, so then hopefully that's what stays there because it was late 2021 And we were really looking forward to it in November and then all of a sudden they switched it and I was like no what don't switch. Yeah, it'd be nice if we get high speed because I did try to do a live once I think I can do live on Facebook. Okay, but I tried to do a live on tic tac once and it like it kept kicking me out. Yeah, I know what was going on.

 

Matt: See you've you're talking just so cool. I just love me, I just love. I kind of came from direct sales a little bit. But obviously like some sort of travel product and it was really when some of the direct sales started to come online. So it made a little bit more sense. Like, I was not doing like home meetings or anything but no I as I as I listened to I'm just, I don't know something is captivating and cool to me about the combination of different skills you have and how you've crafted and sort of molded them together to work for you online. And that journey of kind of going through direct sales being like okay, you know, that initial sort of feeling you get when you start. Sometimes we forget about that feeling when you first start online or you first started like any sort of direct sales or network marketing or whatever you're like, oh my gosh, like, Yeah, this is so cool. This is an outlet for my entrepreneurial thing that I feel like I have inside and then it develops and shifts and then you start to stack not just like, Well, I think I think sometimes the direct sales piece because I would do trainings too, but I would do like go to webinar or something and you start to stack skills and stack skills and stack skills. And then before you know it's like where you are right now. You're now in a place where you're like I have a lot of charisma and sort of okayness with people from direct sales, which that'll give you and now I'm sort of stacks of digital skills on top of all of that. And before you know it like you're in this place where you're like okay, I actually know quite a bit here, just by like fumbling around and figuring it out for a couple years and now I'm like it's just it's for me, it's a piece when people have a little bit of like this background and sort of have played around with some things and signed up for different affiliate programs to come into a training and get inside of a community of people who are really skilled and are like, whoa, okay, I can rub shoulders with these people. And like, you know, I can make a good living online, not just make like a couple 100 bucks here and there, you know. Yeah, that's cool to me.

Maria: Yeah, it's Yeah, I like learning new stuff, too. So when new stuff comes out, I'm not afraid. I know some people are like, No, I don't want to learn that or whatever. You know what even works? I'm like, I don't mind learning new stuff. It's fun. This fun? Yeah, it is. It's just I don't know. It's just really fun to learn how to set new stuff.

Matt: I agree. We do this training called decadence. Today, every other Friday. And when we get done with it, everybody's usually like, oh my gosh, I'm completely overwhelmed. I have no idea what it's like to be so overwhelmed. And that's the best feeling in the world is knowing that you just tried to consume so much new information, your brain just fried. And now you're going to go back. It's like the first day of algebra. It's like you walk in and you're like, now we have letters in math like, this doesn't compute. And it takes a week or two to really be like, Oh, okay, I understand what's going on. Here. Now I get it and and I agree that I'm addicted to learning new stuff like I love learning and stuff and feeling like there's a that's like that's like the hierarchy of needs. The top one is like that feeling of growth. And a pursuit of something new and stretching yourself and feeling like you're ultimately climbing to the best version of yourself. I guess. You probably understand that too, because you do some running and like stuff like that.

Maria: Yeah, I do. Run. Yeah. i Yeah, I've been running since high school. I mean, I did cross country. But I wasn't really great. But yeah, with running Yeah, every time I did like a half marathon I would get faster and faster. And I would just get better and better each time I did it. So that's why I mean, with the Yeah, doing the Half Ironman that I did, or the triathlons. I always signed up for the next one for the next year. Like I've only done, I haven't done many races since the pen. Sure I was gonna do a half Ironman relay with my sister. And then the pandemic canceled it and then I was also gonna do a triathlon, like a shorter triathlon. That's because I wanted to see how my swimming improved cuz I was really scared about swimming in open water with lots of people. The skills that I learned from other people that I was, you know, learning how to squat. I knew how to swim like I said, But I they gave me some tips like, swim on the outside. Don't swim with everybody. You know, don't you don't have to swim with everybody. You know, that's what I did for my half Ironman. I swam on the outside. I actually put in like I swam extra four hours. So I think it was when I liked this. Oh, yeah. Or how many hours I can't remember what it was. But yeah, but yeah, so I wanted to do another triathlon. So now I'm just slowly getting back into shape so I also was kind of, I don't know why I stopped. I stopped running for a little bit. I was having a lot of injuries. But now I'm kind of slowly going at it in a different way. This time. I'm actually doing the couch to 5k program, because I, if I normally would go out and just run run run, run run. I would fall I would fall something but then I would hurt like I would injure myself for going out so fast. And then I'd be out, you know, for a couple of days. I'd have to wait till I get better. But doing this couch, couch by Kay approach is I'm just increasing my speed every week on the running part. So I and I don't feel like I have any injuries as I'm on like week four now. So because I'm doing a race in May I signed up for 5k. 

Matt: I just wanted to point out like how you I hope everybody who's here. Just listen to how you talk about your journey and how you think about your running right. It is so logical it is so like, like a process like I've never heard anything described more than what you just described as a full process. You sign up for one you sign up for the next year. Something happens but I don't feel bad. I'm just not gonna make it to this one this year. You know? And then think about how I contrast that with sometimes when people get into business like an online business, yeah, suddenly like everything is life and death. You know, it's like, yeah, somehow, everything turns into this like urgent life or death. And if you fail as fast as you want to, you know, every life is over. There's no grace for yourself at all. There's no permission to be easy on yourself, right? I just I. It's funny how when you start mixing money into the equation things get real fishy. You know, our mindset gets all murky and it's hard to keep clear eyes on where we're going and what we do. What's the end goal here? And I don't know, I just thought it was really powerful the way you described. Something that you've been doing for so long, is when something is a part of your life that long, you know, I do the same thing with basketball. I have played basketball since I was five years old. You know, the other day, I just got it . I actually used to play every day and I finally just realized like, two and a half hours worth of hard cardio like five days a week. It's brutal for my body. And I just got to the end of the week and I was completely done. I said, Hey, dude, like, you should take a day or two off, like, every week. You should just take a day or two off and chill and then you know, it was just this like, yeah, totally. But once you get into like the business world, suddenly it becomes I see this with so many business owners like I'm not even just talking about online, but in general, it's like, it is just this cutthroat life or death thing which I get that people want to compete they want to win that's cool. But I loved how you describe that so well as a process of and you are. The last thing that really got me was how engineer minded you are, like, you know you're a systems analyst. So that makes sense to me. But you think through things very. With an engineer's mindset you love learning new things you love discovering new processes or efficiencies, which is such a great skill to learn and is like that is really actually just the heart of being an entrepreneur. Like you're gonna have to figure stuff out you don't know how to do. And I think if people can shift their mindset from I need somebody to tell me how to do this, too. I'm gonna figure this out. I might ask some people but I can figure this out to like myself. I need to do this. I need to figure it out. I need to get my hands dirty. I think that I got it personally. takeaways from everything you said I hope everybody else's like finding this as powerful as I am. But for people who are here, I'll give you the last word to everybody who's here and to people who are just getting started and maybe they're a little scared to post that first video. What would you say to them and how would you encourage them to get going and just try it out? Get started?

 

Maria: Yeah, just like it's similar to when I was training for my half Ironman, the one thing that was holding me back was the swimming part. So like people are like, really concerned about doing videos or just getting themselves out there. You know, just do one video or whatever, and see how it goes. And I mean, you don't know, you don't know how it's going to be or you know, you don't know how it's going to be until you try doing the Half Ironman or training for things like swimming and whatever. I was really nervous. But I put in the work, you know, I know. I just, you know, just did whatever I needed to do to figure it out. And then I, you know, started practicing. What I'm like, You know what I'm learning and I'm the same as with affiliate marketing, just, you know, just start posting out there and then see what works and what doesn't work. And this is I mean, I've seen a lot of people posting to Facebook groups saying something about I've been going at this for I don't know how many weeks they were at it. So I did try to ask them how many weeks have you been going at this? And we are you know, they're saying they're not making money and they're like, I try to say this not like an overnight thing. You just kind of give time and patience. Do that work, learn the skills and then just you know, post your videos and you gotta be you know, post videos. of value. And just take what you know, take what you learn, and you know, post it out there and just don't give up I mean that's another thing I that's the thing. I always tell myself don't give up, don't give up. You know, when you think things are not going well. Just take oh that's another thing like if I feel like I need a break like you were talking about I'll take like a day or two just regenerate regenerate or what do you say re energize myself. Just take a little break. And just you know if you feel like it's overwhelming, you know just do one thing out of time, like work on one thing at a time. And then just if you have to re-energize yourself, just take a couple you know a day or two off and it's not like you're gonna miss out on anything. You know, some people are worried if they don't post every day or whatever that something's gonna happen, but they're gonna lose sight of them or whatever. But no, that's not the case. Yeah, take a couple days off. Especially if you maybe batch your content too. I tried to do that as well.

 

Matt: Yeah, yeah, shoot 8-10 videos all at once. You have them lined up in your drafts folder and maybe two or three days you don't feel like posting or you don't feel like creating a video or something or maybe you're on vacation and you're just like I you know, I want to create them. You could still post them. Yeah, totally. Well, cool. Maria, this was awesome. I have so many gold nuggets from this. And this was really powerful from an execution standpoint, but also from a mindset standpoint. I love when those things blend together. So it's really cool. And yeah, thank you for coming on the show. Anything, let us know. And keep in touch. We'd love to hear back from you. Shoot us an email and let us know how things are going.

Maria: Of course, thanks so much.

Matt: Alright guys, I'm gonna put her on Pinterest and follow her on Pinterest and uh, you know what I think as I was looking through it, I would go look at the content. She's putting out what it looks like and really starting to investigate because many of you are not on Pinterest. So Pinterest is a great place to go and to discover. It's, I think it's one of the untapped sources and sometimes when you try out a bunch of different styles of when you look at TikTok, when you look at Instagram, Facebook, Pinterest, all these different things, you start to gravitate towards one or two of them typically, but you can you can. You can follow people who are skilled and who have started to do this and seen some results. She had a month where she had a million views in a month. Think about that, a million views in a month, right. That's called getting people's attention. So you can follow to make money with Maria on Pinterest. I believe you can also find her on TikTok as well and some other places I think I think the handle is like @makemoneyonlinewithMaria on TikTok Instagram and stuff. If you search for it, it'll probably pop up. But go give her a call and also just let her know Hey, I saw you on the show. This is my favorite part of the show. So super cool. And we share people's social media stuff so that our whole community can sort of come behind people and help push them forward even further. But also someday this will probably be you on the show. And if you're sitting there and you're like hey, that's going to be me someday. Well, it probably will be and we're going to share your stuff so you know kind of build in some good business karma by giving Maria a little shout out and yeah, we'll be back here again guys farm Same time, same place 10am. Eastern every single Monday through Friday. I want to get a text message reminder before we go live, or just basically as we're going live you can text the letters WUL to (813)-296-8553. Also, lastly, if you want to get any legendary gear, we have like this shirt here. You can go to belegendary.shop. And it's all pretty affordable. Be Legendary shop. Not that expensive. Just cost a normal price t-shirt, you know, grab yourself a t- shirt, a beanie, some sweatpants whatever and that way when you show up you know to Wake Up Legendary you can have your member Legendary Marketer shirt on so alright guys. Peace out. We'll be back here again tomorrow.

Why Overcoming Fear Is The Key To Becoming A Successful Digital Marketer

 

Dave: What's going on my friends? It's David Sharpe here. Welcome to another episode of wake up legendary. This morning we have a friend, a student client here originally from Cuba,So we are going to bring in Miss Jimenez right now to the show. Welcome Arletis how are you?

Arletis: I'm very good. Thank you. Very excited to be here.

Dave: Good. We're excited to have you. Where are you living now? I would assume not Cuba.

Arletis: I'm living in Canada now. Well, the provinces Newfoundland and Labrador, and it's minus 30. Right now. It's freezing. 

Dave: So Arletis tell you how you came online? How did you find a legendary marketer?

Arletis: I started searching about online business back in 2020. And I started with Amazon FBA. And I do a lot of research because I'm the kind of person that is very analog, analyzing a lot of things. You know, I know

Dave: Analyzing or overthinking? I don't know sometimes. Sometimes we like to package our, you know, package things in a nice little bow but anyways, continue.

Arletis: Yeah, yeah. over-thinking. Anyway, I started my online business on Amazon. And I did my, you know, all that application that you have to do well, I got in contact with the factory in China. I developed my product. The product was already shipped to Amazon, I made my payment and then Amazon sent me an email saying that my product was restricted and that I couldn't sell that product on Amazon and they took it and they took it down. So that was hard. I was very sad at the time and disappointed. not the prayers but disappointment of myself a lot of things behind my head like I'm not good enough for this. Like I can't do this. Like, like, you know, like we always put those walls in front of all the reasons why we can do something. Instead of asking us to stop asking ourselves why that didn't work for you. You know so anyway, I got most of my money back from that experience because I lost money of course and then I say you know what, I'm just gonna keep looking for other ways to make money online. And I kept saying some of it was two brothers on YouTube talking about affiliate marketing, but I didn't have that much trust on them because I felt like they weren't gonna like those woo girls kind of thing but they just want to, you know, get to you and sign up to the program. So whatever, I saw a lady on YouTube. I saw a lady on YouTube talking about affiliate marketing and talking about legendary marketer.

Dave: Did you do you did you did you when you shut all that down? Do you immediately go looking for something else? Did it fall in your lap? Were you on Tik Tok or something? Scrolling? You said that you heard something from a young lady. Who? Who? What was her name again?

Arletis: Well, it was basically a lot to find her on YouTube because I'm very YouTube. At that time. I didn't have a TikTok account. I didn't even have a Facebook account like I was, out of social media. You know, so I found her and she talked about a legendary marketer. I looked at it and I took the training. And what that was like Amazon didn't work in February. And I said I have to find something else. So I found you guys the same. Well, I took the training and I'm happy to be here and oh my god. It's opened so many doors for me like I couldn't believe it. Yeah, wow. I mean, really? 

Dave: Tell us how things have changed and how you know this has changed your life. Talk us through a little bit. Of course, you know what it was like and what it's like now so we can also understand that contrast.

Arletis: Yes, so when I found you guys I knew I went to Ollie. And I said I just got to take the training because I really want to do this. So I took the blow brains, but I didn't start until June. And I did a blueprint in March. So it took me a lot of overthinking. You know how I was going to be pro social media. How I was going to do it like no one's gonna listen to me and like I'm not good enough. Like, how can I kind of show up in the camera and people believe in what I'm doing and make them want to do it. You know? And I just love when my brother is in shape. Because he didn't want me to be exposed on social media. Because we live in a small town and he's in a real estate business. You know, like, everyone knows their family and their families are not like in social media at all. Very conservative on that side. But anyway, I said, I woke up one day, and I said, I'm gonna do this. And this. This is what I want to do, like I'm not asking you why you don't want me to do it. I'm gonna tell you why I want to do it. So you can all you know, because sometimes, like, I was always that kind of girl that will do everything for someone else. Like we have to go here. I have to go there. I like supporting you. Like Hawking, you are always positive because I'm not a negative person at all. I don't believe in being negative because what if something happens now? I can do anything about it. Because it's already done. What I have to worry about is how can I make you know, something that never happened? That That doesn't happen again? You know, so that way, but anyway, I woke up one day and I say you know what? I'm just gonna go and TikTok. I have my convenient Tik Tok hidden. He knew about it. I didn't tell him, but what I felt like, I think two weeks after three weeks later, he found out I was addicted. Then he saw a video and he was like what is that? You know, was it that that's nearby? Like that's what I want to do like you never talk to me. I did talk to you about it. But sometimes our family or our spouse or closer attention that would have to protect us so much that they don't want us to be disappointed. They don't want us to fail, that they want the best for you, but it's not always best for me. So we have to think about that sometime. And think about the reason why you want to do it. Because when you're strong, you will become resourceful and you will find the tools and the resources like anywhere because you are so strong so for me I'm a Latina, I'm from Cuba. And I am very grateful that I have the horseman that I have because he is the best man, you know, like he takes now he took my kid because I'm doing this call. And now he's supporting me because I had to make this call. And I said this is what I want to do. The reason why I want to do it is because when we deal with a spouse, and money is a very touchy subject, sometimes we want to have our spouse, Understand why you want to do that. But sometimes we just have to shift the dialogue between our spouses and show him What we think is best for you. You know, why do you think it will make you happy? It will make you a better person. It will make you enjoy your life even better. Have that fire inside you enjoy things together. Is there a way that it's just such a touchy subject but you know, you just have to tell them what you want. Why do you do that and just ask them to support you?

Dave: Yeah. Damn right. I am right here with you. And I think this is one of the most powerful, you know, powerful things I've heard in a long time. I think this is what a lot of people need to hear. I mean how many of you can relate to what she said about being a people pleaser for your entire life and always being almost feeling like you're living your life for everybody else, almost like you're a permit supporting actor or actress. You're never the you never get the main role in your own life. And that that begins to wear on a person, I think after a few decades, and what I heard was a woman say it's my time. You know, that's what I heard. I heard a woman say it's my time. And I also heard such wisdom and, and also such empathy in understanding and patience in you and God, I don't see these characteristics. In men. I certainly don't see them in myself a lot of times, to where when your husband was wanting, not wanting you to do it. You did it because you said it's my time. This is my decision and this is my adult self saying this is what's best for me but you also didn't lash back you didn't lash out at him and say you don't understand you don't support you said you you you you sold him you persuaded him in I just want to point that out to everybody because to be influential if we can persuade and influence people who are close to us, it's a perfect practice grounds. So instead of practicing fighting, why not practice persuading? And what you did was you persuaded through your actions. You said I'm going to do this and then you went out and you created results. And we'll put your TikTok handle up. I believe you're up to almost 100,000 followers on Tiktok. I mean, so you're you're I mean, you're a rock star and I can see exactly why I mean Your attitude is everything. And it's so it's it's just I can't I can't I can't stress enough to all of you who are listening. If you want to know what the missing piece is for you. It is likely not something technical, and it's likely not even a skill set. Those are all things that you can learn. But it's that it's that decision that you have to make no turning back. And I'm going to do this unapologetically. Meaning that I'm not going to ask for permission and I'm not going to say you know, oh, I'm sorry. Right, because we are all at likely at a certain place in our life to where we don't have time to you know, we we've spent enough years arguing with ourselves, you know, finding the courage just to do something that takes courage now, let alone you know, so we have to, I think and what I what I heard with you, which was so impressive was even when you're when your spouse was doubtful. You knew that he wanted what was best for you, but it was just coming across as controlling. And if you didn't, have a lash out and get small. You said I love you. I know you want what's best for me, but I'm going to be okay. Just watch you get big, you step into your best self. And that doesn't sound like something that you had always done. It sounds like you have always given in to what other people want mostly probably friends and family and please them and this time you didn't in man. I just wonder if you could say more about that. How can we learn from that? What was it? Do you even know what happened? Was it just in a split second you made a decision? Or could you just say more about making that decision and instead of giving into saying Oh you're right or Okay, what do you want me to do or whatever right? Not going through? I'm just so interested in that decision that you made and how you made it.

Arletis: Well, like you know, like as a woman sometime we deal with a lot of fair self doubt in ourselves.

Dave: Right and that's probably the reason why I can't understand it is because I'm not a woman and so I want to acknowledge that as well. I don't know what it's like to be in a woman's shoes, but please, please continue because I want to I want to know

Arletis: Like no confidence. We don't have a lot of confidence in ourselves. Like we always tried to do the best for others, or we put ourselves on the side. And we have like I learned through the earth like even before. I knew that I wanted to do something in my life, like two years ago, so I started saving my own money because I said when I'm going to make that decision, I'm not going to ask no one who gave me money to give me a yes to give you permission. I'm going to do this on my own and when the time is ready, God will tell me like I'm reading this. So I am anyway like I started learning about loving myself. They know what is best for me. That will make my life even happier and easier. Because we can do for someone else where we don't do for ourselves. Like if you make your husband happy and you're going to those hunting trips or he can do right or or don't do casino or going to the beach and do whatever they want to do. Or to your brother Latin mothers and like whatever they want to do and you do it and you enjoy it because you see them happy. But reality is that behind that wall you're not having signed you because it feels lonely at one time because your wage you could do the same thing on the way that no, it's not going to go in your I know your hair fashion choice are going building your online business. Whatever you want to do, you have to know yourself. Like what what is what you want the most angry just go straightforward.

Dave: I think that you know, a lot of us don't stop long enough to ask what we really want. You know, so we don't know we never did so what was there a time or what? What made you finally stop and say wait a second. You know what I mean? Like I just think a lot of us live our lives and don't even stop to smell the roses and stop to ask ourselves, hey, do I love my am i doing good self care? Am I you know, I have kids? I could so easily see how our wife and I could get so involved in enthralled and just engrossed in just totally losing our identity and our children. But we have to, I know what you mean. Even my wife likes to work. You know, like to have her own identity and make her own money and these kinds of things she can. I know she can relate to this. But what you're describing, there's a moment also where you have to stop and say, Hey, timeout a second. You know, and I think for a lot of us what happens earliest is we don't know how to communicate our needs. I know I struggle with this. We don't know how to articulate what you're articulating right now. Like these are my needs and these are, this is how I would like you to be, this is how I would feel supported and this is what I need to do for myself. A lot of us don't stop to ask ourselves that and then and then be able to communicate it. So you know, we end up just bottling it inside and then just getting bitter and resentful and mad. And what I see from you is that you chose Hey, I'm not gonna I'm not gonna drink this poison and just keep it bottled up. I'm going to identify why I'm not happy and I'm sure that came after? Did you have kids? Did you have a child you say?

Arletis: Yeah. His birthday is tomorrow. It's gonna be three years old.

Dave: Did you find after you had your child did you go through any sort of postpartum kind of like either depression or like asking yourself what am I going to do next? Yes, yeah. My wife went through that big time. And so again, something that I'm sure a lot of ladies can understand. So you should be proud of yourself.

Arletis: Thank you. Yeah, then a long run but I'm so happy like, oh my god, like just I can describe how many things how, how many dollars it's been open for me. Love is worth it. Like, I mean, like, you know why, like when you do something in your life, like, like, that you really love and you like, even if you fail, I don't take that as a failure. Because I got to do it. I did what I wanted, I did what I wanted to do, but it didn't work. I'm going to find something else that is going to work because it is all about why you want to do it. It's not about the money. It's not about having your bank full of money like because behind all this. Anyone that is in this industry is because of pumping out the transformation that they're going to have in their life. For some people, they have control of their time so that they can spend more time with their kids. That is most of our audience is our moms' women and that's what they want, you know, for some people is to have control of their life, their freedom, and some money but it's not about the money. It's about something else. Or someone wants power, feeling independent because in Cuba, Cuba, I was standing as a doctor, I was going to become a doctor in Cuba. And then I stopped my career because then I met my husband and it was a lot of back and forth, back and forth and then in Cuba at that time. It was harder for me if I finished my career to leave my country because of the restrictions they have or whatever. So I decided to quit my career to come here and Canada. And then I came here to Canada, and my English wasn't the best. So I got a lot of self doubt about being insecure about my language. So I didn't decide to go down that road to become a doctor.

Dave: We just had somebody yesterday who said the same thing and liked where she was from But same thing insecurity about her app. And it was just flirting. There's a beautiful sound and a beautiful accent and yet she grew up feeling insecure and you of course moving to Canada describing feeling insecure and in that that probably contributing to you. You know just staying kind of quiet, I would assume Right?

Arletis: Like behind the scenes, like no one could see, like, all your talk or whatever.

Dave: Right, right. Right. And I just think for a lot of us, you know people who are Americans myself, it's difficult. It's difficult to understand, it's difficult to know, I've got my own challenges and things I've had to overcome. But I've got a barber who's Cuban. That's why I'm a fan of Cuban people. This guy's unbelievable. And he's, you know, came from Cuba. And what has worked his ass off, has worked his ass off to get to where he's at, which is you know, basically he's got his own place. He's got his own car. He's, he's, he works in a salon and he's got the most clients and he's probably going to have his own business soon. But his store and he's got citizenship. I think you got it last week actually. But man, tough tough tough roads and, and but you do you are tired of being quiet and tired of that self love, I think was a big thing too. Because I think that ties into this, doesn't it? Learning to love yourself for who you are the way you look the way you sound?

Arletis: Exactly. Like now I don't care. I really don't care what anyone says. So, if my tickle is good, if it's no good if my grandma and mother last time, my tic took what they think I don't really give about us. Yes, I don't, I don't care. I don't care even if I get let's say like but message across or whatever. You know, like, I don't really care about that. It doesn't affect me. Because again, when you love yourself, and you decide what you're going to do in your life, and you're wise on Sunday, you become soulful. You don't give a shit about what anyone says. Like it is for a farmer and is that a start, like learning and putting practice where you learn because it's not only learn and learn and learn like, like, I have struggled with that too, because I want to capture so much information, then there is no implementing that. You know, there is to learn about it. Because most of us always make an excuse or they didn't work because of that. They say that it didn't work because of that. And it's not really the answer. The answer is why that didn't work. No blame at Tony. They'll blame it or they are the training not blaming the problem or not blaming the course. That is blaming you. Why didn't work for you and find something else twisted around because everyone will have the same success and not everyone has the same perspective. For some people it will take longer than others to achieve what they really want. So I just have to think about that sometimes. 

Dave: I mean, your story is so inspiring and your attitude is just one that I wish I could I could scoop a little bit for everybody out and just just give them a little just, just just shoot him up with it. You know what I mean? I mean, because of taking ownership and taking control of your life. I mean, it's really if we boil it down to a simple sentence to describe what you did that would be what I would choose. You took control of your life. And when you think about it, you're either in control of your life or somebody else is in control of your life. And so you can go through each area of your life and say, am I in control of this somebody else in control of it? And, you know, I think a lot of you might be surprised by how little in control of your life you are. That's a scary thing. Look at the people over in Ukraine, by the way, praying thoughts and prayers for them and all of their friends and family but look at those people.

Arletis: It's indescribable what is happening there now.

David Sharpe: Yeah, yeah, it really is. But yeah, I just lost my train of thought thinking about them. I was talking about something with you. Oh, having control over your life, I think is what I was about. Yeah, it's crazy. It's crazy. It's crazy about what's going on. In the world right now. And I think for me, I'm proud to be an American but I also and I've definitely had a tough life. I think that a lot of it's been because of my own choices, you know, dealing with addiction and some homelessness and and just you know, kind of life on the streets for about 10 years. But you know, some of these some of these some of these countries like Cuba and Russia. These fucking places are unbelievable to live in. I mean, it's just that somebody like me, who was born and raised in America just has no idea what it's like and so, you know, that's just a special shout out to all of you who are, you know, overcoming additional odds coming from other countries or overcoming language barriers. You know, I can't tell you early, just how many people I've had on the show, who have said that same thing about an accent. And every single person of course, we have a supportive community, but they're like, Oh, you're your accent, beautiful, but it doesn't matter. It doesn't matter what others say until you start to believe it. Yeah, it doesn't matter. You have to believe it yourself in there's a moment in which and that's why I say always be in touch with the pain. We are always so quick to want to try to get rid of pain. It's just human nature and we will act fast. We will run to the store to get a six pack or run to wherever, wherever we're going to try to numb our pain. Who jumps on social media, goes shopping, go have you know, whatever it is, but I'll tell you what, being in touch with your pain, being in touch with the pain, what is my reason? Why is pain My why is pain and that's what people don't understand why people say man get in touch with your wife. Well, okay, well, that's my Why I Don't Know What My why is, well, guess what hurts. What do you want, what is painful in your life? And if you say nothing, then you're probably living your life in a fog. You're probably living your life in a fog, and we probably can't help you. But if you're aware, you know what ship there is some pain that I've been avoiding. That I've been avoiding. I knew it's there, but I buried it. I push it, you know, and you described it perfectly. I'm tired of not being in control of my life. I'm tired of not feeling the self esteem that I need as an independent woman working and being productive. You know, I'm tired of not having an identity outside being a wife and a mom. I'm tired and not you know, what hurts. Where's the pain? In staying in touch with that pain? Be crystal clear on what hurts? What do you want to stop that you're tired of? Hey, it's almost like okay, this wound has been here for 10 years. I think I'm going to take care of it. Now. You know, and I'm going to take care of that wound of my self care, my self love, so I can get ready to go out and pursue this journey that I have no idea what's going to happen, but I know that it's what I want to do. 

Arletis: It’s calling you that's what you want. You know, that's what you want to do, they just stop asking for permission. Please stop asking for permission. Because permission. When you ask for permission, that will lead to unhappiness. That will lead to Don't Be yourself. That will lead to not being the person who you really are. Because you are being the person you think is the right person to be around the world, but it's not who you really want to be, you know, and each one of us has a talent. Each one of us has a talent that we have to share with the world. You know, and if you're willing because people connect with us with our stories, they do not connect with us because I make that much money and look at my bank account or the page now. Some 10 people don't relate to that. What was your transformation? What were you before and who you became, right? Why was that tool or that resource that you use? That maybe can help me as well? Because my story resonates with your story. There's a reason why people buy things now because I'm gonna make that motion that is always about the transformation deep into it. Because I changed my whole email list now and my first email is all about talking about who I am. You know what, I'm not talking about Afro Cuba, blah, blah, blah. I talk about a little bit about that, but more about who I was before I started my journey and

Dave: Who you were when you were asking for permission, who you were before, and what a powerful thing to describe because anybody can relate to that. Because it has nothing to do with your external circumstances. Here you are in a nice marriage with a child that you love. A husband that you love sitting in a nice safe home. You're probably not wanting for any meals or anything. You guys have money in the bank. You may be even independently wealthy. We don't know it doesn't matter. But you're sitting here with feelings of unhappiness, and feelings of unfulfillment and and you're depressed. And now you've made that transformation. From that to tears in your eyes, tears of joy, tears of pride, tears of self esteem. And you're absolutely right. What you just laid out. Nobody cares about how much money you've made. I mean, we assume you've made some money because you're on the show. And that's usually how we invite. We want to try to invite people who are making money and making moves and doing things but what we're so impressed with and inspired by your right is your transformation. You nailed that. i You You said that so perfectly. I don't think I've ever heard that said so clearly. And so perfectly about what is actually The Attractor Factor. When you're doing personal branding style marketing on the internet and that personal Attractor Factor you're absolutely right. Is the transformation. Yeah, that's really really very clear. And very true men that are leaders. That's that's a that's a big that's a big thing. So you're selling that transformation. You're talking about vulnerability in your emails on your TikToks in your videos. You're talking about the feelings of how you feel, not particularly the scenario because all of our situations might be a little bit different. But you're talking about how you felt and that's something everybody can relate to. And will it's no wonder why you know you're resonating so much you've got almost 100,000 followers on TikTok you're clearly building an email list making Commission's I mean, and you've got the added benefit that you've added all this self esteem and you've added this newfound powerful you know you've sort of given your identity and uplift you know, a facelift and upgrade you say hey, this is, um, being the best version of myself. And I'll tell you, it looks good on you. You know, it looks good on you to sit here and hear you talk so powerfully versus, you know, I could imagine, you know, maybe interviewing you and your husband and he's sitting there and maybe you're sitting towards the back and not saying much but for you to have your own spotlight here. It really looks good on you. And so, like I said, You should be proud of yourself. You are your voice and your message and the things that you have to say are powerful and true. And so I just want to encourage you to keep doing the same exactly what you're doing the character back. We're wrapping up just right on time. Okay. So, thank you, our leaders for your time. Really, really it was a pleasure and we are all so happy and proud of you and you should be proud of yourself. And come back soon. Okay, keep us posted.

Arletis: Yes. And well. Thank you. Bye.

Dave: Bye bye. All right, my friends. That is a wrap. What a powerful, powerful episode. You can follow our lead us over on Tik Tok @arletisjimenez and wow, you know what? For me? Just listening to her message each day and kind of what she's saying would probably be a lesson in mindset and probably some really good mindset vitamins for you if you want to get some of those each morning but anyways, with that being said it's a wrap for this week. Okay, ending here on you know, the week Friday, March 11. And halfway through March, almost the first quarter of 2022. And we're growing our communities and we're just so thrilled and proud to continue to keep doing what we're doing and not change anything because look at all the success that's coming out of this legendary marketer. It's just incredible. And thank you to all of you who come on the show and make it what it is you're willing to come back to. Show off your success. Talk to us about what you're doing. And it really really makes a huge difference. So get out of here, my friends, be legendary. We'll see you back here. On Monday at 10am Eastern Time. Peace

Why Getting Out Of Your Comfort Zone Is The Key To Seeing Results

Below is the transcription of this episode:

Dave: Hey what's going on my friends this is Dave sharp Welcome to wake up legendary. This morning we're going to be talking to a young lady from Phoenix. Her name is Christianne and she's truly working from home. So let's hear from her how exactly you know that getting out of her comfort zone helps target results. How would she'd done it? Christianne Welcome to the show.

Christianne: Hi, how are you? Good morning.

Dave: Good morning, I'm fantastic. Alright, so Christianne, are you in Phoenix? Am I right about that?

Christianne: Yes, I'm living in Phoenix right now. I've been living here for like about three years. I have lived my whole life in Guadalajara, Jalisco, which is Mexico. And like about three years ago, I moved here.

Dave: Okay, nice. Very cool. So how did you start marketing online like what took you online and then how eventually did you find  Legendary Marketer?

Christianne: Yeah, so you know, my life has changed a lot in the last couple of years. So, first of all, I was in Mexico, I was starting to become a dentist so from healthcare to business, completely different things. But yeah, I remember, like about two years ago, I was on YouTube and I started to see videos from a lady called Tatiana James. You may not care and she started sharing about how to start making money online. She is an expert on Amazon FBA. also creating a Shopify account so I got so inspired, that I decided to give it a try. And I started with an online business selling Bluebeam face masks. I don't have any right now.

Dave: Do they look almost like ice or iced out right? Like almost like they got. What does that sequence mean? All on the front? Did you make those or are you sourcing those from somewhere? Like doing drop shipping or worrying?

Christianne: No, I got them from Alibaba from China and brought them here to my home. And, you know, I was doing pretty much like a hybrid business. Because I have my Shopify account. Which was, you know, what's a good business? But at the same time I was. I met the owner of a club here in Phoenix. And he allowed me to put a table outside of the club because they wouldn't allow people without masks. So I was like, this is my opportunity. This is gonna look amazing on The Club.

Dave: So during, the pandemic? You know, people are trying to get into the club, but you're, you're helping them to be safe, but also fashionable to lead. If you need to go to the club in the middle of, you know, a pandemic. Let's make sure that you're safe and like sure, let's make sure that you look good doing it right. Who's in the club with one of those ugly blue medical masks? I mean, come on.

Christianne: Nobody looks good in those.

Dave: I get it. I get it. So anyways, what happened with that? So did you and everybody. Yeah, she is so smart. So you're, you're I like this. So what happens next?

Christianne: Yeah, so after a few months, then must stop being required for a well, you know, now, they're being required again. But yeah, so I decided to just stop selling them. And then I decided to start with Amazon FBA invested in my location, so I bought a course. But yeah, in the end, it didn't really work for me because you need a large amount to invest on all the inventory and the Amazon fees and all that. So I decided not to continue. And so those are my two online business experience that I have.

Dave: So how did you find a legendary marketer and what did you decide to do, you know, get started in that direction? Tell us what happened then.

Christianne: Okay, so, like most guests, here on Wake Up Legendary. I was lost working a deadend job. I hated that I always worked in call centers. And yeah, so I don't know. I would always just start a job like I was so excited. But you know, after a few months, like you start getting used to or I would just start feeling like just a number more in the company. Yeah, so yeah, I just decided I was so depressed. I don't even a member but you know, all the bad things that happen in our life. If it doesn't kill you, it makes you stronger. So I decided to quit that job. And I was unemployed for a few months. And then I found out about Legendary. I found myself and she inspired me a lot. I started to see all of her Tik Toks stories, from anatomy to you know, building a six figure income at that time. It wasn't that much. She was just starting, but I felt so excited. And I decided, You know what, I'm gonna give it a try. But to be honest with you, I don't know. Like in the beginning, I felt like how can I explain it? Like I was just waiting for somebody to save me. You know, like, I was not doing my part that much. Um, but yeah, after, you know, going through the course and of course, reading a lot of books, self help books, and all of that I understood like, nobody's gonna come see you. So you are the owner of your own life. And if you want to succeed, you have to take action. So yeah, I eventually bought the blueprints and started working on that. My journey has not been super easy to be honest with you guys. Yeah, it's been a lot of ups and downs. There are some days that I would feel like why am I doing these? I'm about to be a really shy person and I don't know sometimes. I get that anxious like a lot of people are gonna listen to my accent or criticize when I'm doing it. But yeah, you know, at the end, I understood that. I just had to get over this fear step by step and I know we all can do it. It's just we just have to take it one step at a time and keep working.

Dave: Well, that's that's a really that's a really incredible story and journey. And you know, I first of all, just want to congratulate you for, you know, sticking with it. You want to obviously have the entrepreneurial spirit. I mean, you you you saw entrepreneurs are people who see who see difficult times they see opportunity, they see recession, they see opportunity, they see thriving market, they see opportunity is always seen opportunity, no matter what you look at, if you're the type of person who you thought, you know, I could turn this into a business like if you've ever said that before, you know, you might just be an entrepreneur. You know, and I know I've said that a million times, two minutes into a business or man that you know, that'd be a great business. But you know, you described some of the ups and downs of entrepreneurship. Before you started your affiliate marketing business. Or you're, you know, information, your freelance business, you may go on to do coaching, you may create a course, you may do an event, but right now, you're mostly focusing on affiliate marketing. And so you're also going through challenges in your affiliate marketing business, you're describing the journey of entrepreneurship. I mean, you know, we all go through tough stuff. We all have ups and downs, every single one of us have days that are better than others or months that you know, something really difficult happens. And that's literally just the journey. And I think for for what was most powerful about what you said, in my opinion, was the mindset shift that you had from somebody, please come save me and I'm waiting for somebody to come save me to hey, I need to take ownership and responsibility for my my future and my my present my actions, my results. And that to me sounded like when you had a major shift, I just wonder if you could say more about that. I mean, that just seems like a big moment where you realize that and something that just we all maybe should hear a little bit more about.

Christianne: Yeah. Every time I remember, the other day, I was telling my boyfriend like, oh, yeah, like back when I had this mental crisis, depression and all that and he says, You know, I would say that exactly like, what was the word he said? I think he said it was like a spiritual awakening. Like I started to understand that. Nobody really cares what you do. Okay, they might start criticizing you, because I received on the beginning, a lot of hate comments, but eventually I learned even what I don't have to listen to this. It's so easy. You can just look on Google or YouTube. How can I block certain comments? Right. And that helped me a lot also with my mental health because there were people like they weren't criticizing myself knowing what I was doing. And you know, that some things hurt. But yeah, I've been reading a lot of self books, self development books. And that has helped me a lot.

Dave: That's great. I mean, you're just you're, it is difficult to come online all of a sudden, I mean, think about just being in school or being in a job and you have one difficult co worker or you have one mean boss. But online, you can have 100 people leave a hateful comment. And yeah, you said something that's important just a second ago that it's not what they're saying is not even about you, you know, it's just their own. It's just that it takes a hurt person. To say something hurtful, you know, Healthy People don't hurt people, you know, hurt people hurt people. And then one of the things that that helped me realize is that when people were criticizing or saying hateful things that it wasn't even about me it was really that they hate themselves. And so they're taking that out on me and taking that out on others. And, you know, it's one of the most difficult things to do but if you're spiritual or religious, one of the things that that that that I've done in the past that I try to do now is when somebody is really paid for or somebody I'm having a difficult time it's just pray for them. Almost like praying for my enemies. And it's it's it kind of, you know, it kind of takes these people and takes them from these big people who have all this power and shrinks them down to size. Because really, you know, people who are making hateful comments are, are, scared, insecure people who are typing through a screen. It's not like they're saying it to your face, they would never say it to your face. You know, they're just hiding behind a computer and that's sometimes when the worst of people can come out. But you're right we can block comments and spend zero energy on people's hearts, you know, you cannot fix somebody. If somebody is being hurtful or hateful in the comments. It has absolutely nothing to do with you. And it has everything to do with that person being hurt. Or sick, or mentally ill or spiritually ill spiritually bankrupt. Right. You talked about spirituality. It takes a spiritually bankrupt person to sit on the phone and make a mean comment to a woman who's trying who's who's who's creating content, building the business. It takes a no, I'm going to speak to men. It takes a small tiny little man. Just very in not, he feels small to be that hateful. And we got to remember that, that it's not about us. And it's about people. People are projecting what they're feeling onto us. And, man, I'm telling you, when I asked me this, or tell me this, Christianne, how has it been with your family? How has it been with your boyfriend? How have you navigated those relationships?

Christianne: Yeah, so to be honest with you, I still keep this really private. Just the closest people to me are the ones that I know like my best friend, my boyfriend and my mom. That's it. Oh, yeah. In my name, my aunt. But yeah, just those four people. Because you have a small tight circle. Yeah, because the truth is that in everything when you start something, then people are gonna start telling you are not that I'm not going to succeed. You should just stay in your secure job and a normal life but for me, if I want to be a business, then I have to start getting out there.

Dave: Wow, very true. And I mean, how inspirational to other women. I don't know I'm not a woman, so I don't know how it feels. But I just wonder about those ladies who are listening in and watching Christianne and I right now I mean, it How does it feel to see other women in this community? You know, saying what she just said if I want to succeed if I love that, I mean I you know what? You're your spirit and your energy and your mindset is really, really a cool and a beautiful thing. And I know that as a man, I'm inspired. So I would think that the women are inspired and you know what's cool? And you mentioned Camila? Right. Yeah. Okay. And you mentioned that when you first started following her, she was unknown, right? Okay, so I want everybody to hear that and see that that Camilla actually has attracted people like Christianne to her content and into her, you know, onto her, you know, to her personally, as as a as a as a leader and as somebody who people look to even when she had a small following so, so don't discount your small following. As a matter of fact, your small following might be a lot more powerful in a profitable way than you think. And so Christianne, how have you, you know, how have you begin to build your following and deal with that uncomfortable, you know, that uncomfortable first couple of weeks or a couple of months where you know, you don't have a lot of followers or you just you don't feel comfortable and how did you get through that phase or how are you getting through it? And, and, you know, talk to us a little bit about this topic of, of the, you know, you said that and we've titled this show getting out of your comfort zone is the key to seeing results. And in so, did you need to really get out of your comfort zone in the first couple of weeks. Is it something that you're continuing to need to do? Talk to us about it? 

Christianne: It's been a really long process. So, like I mentioned, I've always been so shy, and I don't know why. I think I got traumatized from my call center job because very often a lot of people would say, like, transfer me with someone in the US or something like that, you know, just because of me and my accent and it made me think, I don't wanna talk. Because I'm ashamed of my accent. Yeah, but no, I've been working on that. And what is cool is that people actually speak two languages. And who knows if they even speak another language? What was my process ? When I first started making videos on Tiktok, I was, you know, just doing what I liked, which was dancing. Some of my first videos were dancing in just like, pointing and putting, you know, that text bubbles and all that. I was really enjoying that. And then eventually, I started like, just making videos, you know, showing a little bit more of my fat , not that much dancing against the bubbles. And then in the last I would say in the last month, I started to say, okay, so I need to start getting more out there because if I want to be like the successful woman, like Camila, like any other successful woman, I have to start, you know, talking, like sharing what's on my mind. So I started to make some videos talking, not a lot of them because I'm still struggling a little bit. But yeah, making a little bit more of a story on my Instagram talking. Yeah, it's been a process. I'm still not 100% I'm a big fan of Shannon. 

Dave: You know, there's a million comments coming through people, you know, saying how beautiful your accent is and how you know how nice it is to listen to and and I would say the same thing. I mean, I could really listen to you talk all day long. So, you know, I just want to commend you and validate all this hard work this attitude that you have, because these these these beginning you guys are looking at a young woman right now who is in the beginning stages of her journey and she is absolutely has the right mindset Christianne you just you are a perfect template of somebody who has what it takes to succeed because of your attitude and because of the way that you're choosing to see things you could absolutely you know, and also I want to also commend for just being so real, it's it's it is hurtful. I can't imagine working in a call center and having a an accent whether that be a you know, an accent because I'm you know, you know, Mexican or Latino or, or, or because I'm Indian, or because you know, wherever I'm, I happen to not have ever had to dealt deal with that really. And so I don't know what that's like, but I cannot imagine how difficult that is. And what you've had to overcome mentally to now do what you're doing. So I am just impressed and inspired by what you're doing. And yes, yes, yes, I always go when people are giving me compliments I go stop it so Christianne I you know I I'm gonna put your TikTok up here for everybody to go and follow you know they can they can check you out @Christithegirlboss Oh, hey. Oh, you're really stepping into your power. I mean, even with that handle Christithegirlboss, It's almost like it's almost like there's there's you you know who you want to be right? I mean, it's almost like you can visualize and see, that's what I sense what I'm talking to, is that you can visualize and sort of see who you want to become. And you're creating and building that Christianne. You're building that boss girl. Is that right? I mean you're naming yourself. I love somebody who's confident enough to name their handle Christithegirlboss. So you're really, really it seems like you're intentionally building yourself up to be the best version of yourself instead of mentally tearing yourself down.

Christianne: Yeah, that's right. And also follow my creators on TikTok about, you know, self help and manifestation and personal development and give people a great comment. Okay, so where do you see yourself in the next 510 years of devising myself as a business woman helping a lot of other women and men as well because sometimes I receive comments. But yeah, I mean, I wanna, you know, do more. You know, sometimes right now, I'm still working on my full time job. A different one not not the one and you're doing this array now as a part time job the the affiliate marketing thing. But yeah, I've been working on myself because no other name, that's another thing. I'll tell you right now. But, yeah, I've been trying just to think where I want to be in the next 5, 10 years. Okay. So, I want to be like these people. Well, I have to start talking more and sharing more. You know.

Dave: For if I want to be a you know, if I want to be a great singer, I have to practice singing. I mean, if I want to be the best version of myself, I have to practice being that person. You know, and becoming the best version of myself takes practice. And I see you practicing that right now. I see you practicing being the best version of yourself: that millionaire boss, woman, that independent entrepreneur and you know it looks beautiful on you, everybody in the comments showing you wonderful love. We're proud of you. You should be proud of yourself as well. Christianne. Yeah. Wonderful. I'm glad that you are because that's what I want for you. And that's why I feel proud of you. So I hope I'm glad to hear that you're feeling proud of yourself too, because that's important.

Christianne: And you know what, I've always since I was young, I wanted to, you know, start making videos. Back when I was younger, I wanted to be like makeup orr lifestyle YouTuber or then right before I started with affiliate marketing in my first picture, and I was just making little dances because I wanted to, you know, get out there but then I found about affiliate marketing and all this valuable information you're making, like a real change on these niche because you're helping more people, not only you. So I think this is more what is the word like? It has more feeling 

Dave: We're more rewarding more there's more. There's more. There's more payoffs. Yeah, I think we all understand what Yeah, it's it's it's a powerful thing to be able to share you know something with somebody that can change their life. We know what you're talking about.

Christianne: It's super fast but due to this thing, so I've been preparing myself and soon a lot of videos are coming.

Dave: Awesome. Well, when you do that, you know and get that up and going let us know and come back on the show and keep us you know, posted. Let us know what you're doing. Let us know what that channel is and let us subscribe to it and support you on your journey. Okay.

Christianne: Yeah, of course I will. 

Dave: Thanks for your hard work and your story. Thanks for living your life. So you could tell your story. And you know, best of luck but I know you don't need it because you're a powerful woman who's going to rock this business and so stay legendary karate, and come back. Okay, we'll talk to you really soon. Okay, we'll have you back on the show and a couple months

Christianne: Of course. And I just wanted to take a quick second to say thank you because really, and thank you Camilla because all of this information that I now know wouldn't be possible without both of you as well as the legendary marketing team in Yeah, so I am so excited that I was able to be here. This was one of my dreams. 

Dave : All right. All right. Christianne will talk to you soon. Okay. Bye. All right, my friends. You can follow Christianne over on Tik Tok and Instagram @Christithegirlboss. Alright, my friends. Wow. You know every day it's just you know, a new flavor of inspiration from the show and from the people on it. So, you know, let's have a rockin day. It's Thursday. And you know, we've got one more day left in the week. If you've got a job that you're still working at, go do that job to the best of your ability. How you do one thing is how you do everything. It's not like you're gonna suck at your job and then go crush it in your business. If you're working full time in your business, then you know the biggest question that you can ask yourself is what I hire myself and what I continue to pay myself, you know, a good salary to continue to work in my company. And you know what I like to have a bunch of me working in my company. And the reason why that's such an important question is because even as the owner of your business, that doesn't mean that you get to work less, it means actually that you have to set the pace. You know, you have to be the leader and we're seeing some great evidence and examples of leadership around the world right now. Right. What a great leader, we see President of Ukraine Zelenski down in the trenches with his citizens. While, you know, Putin sits in an office, you know, 50 feet away from anybody and lets nobody around them, you know, the difference in leadership there. And so, what I see on the show everyday is true leadership, people taking the initiative in ownership over their lives, and in being real leaders. I mean, what Christianne explained today, that is a story of leadership and inspiration. And somebody who's taking ownership over their lives not waiting for somebody to come save them. But saying, hey, you know what, if I'm going to, if something's going to happen, I'm going to be the one who needs to get the ball rolling, get the ball rolling. It doesn't mean that you need to carry the ball the entire way. But if something's going to happen, you need to be the one who gets the ball rolling. That's the important part, then others will help you carry the ball the rest of the way. And I love that about the message that was shared this morning. So have a great day, my friends, be legendary. Get out of here and go do something impactful. And that's profitable. Focus on income producing skills today, right? Not all this fluff, things that make you feel like you're doing work but are really just busy work. Go directly from this show. take a brief break, come back back to focus on income producing skill sets , what are those? Those are activities that are going to connect in drive traffic to generate leads, period. If it doesn't do that. It's probably just busy work. Oh, I'm playing around in my website Oh, I'm building another funnel. busy work doesn't matter. Right. So focus on income producing skill sets. And really, you know, tapping into as we saw with Christianne, that best version of yourself creating the entrepreneur in the person that you want to be, you have to create that person. It's not going to just magically show up. My friend was telling me that he heard an episode of Joe Rogan who interviewed Mr. Beast and Mr. Beast has a YouTube channel Christianne was mentioning YouTube. Mr. Beast has the biggest YouTube channel in the world, more subscribers than anybody else. And he just did an interview with Joe Rogan on his podcast. And what Mr. What was interesting about this interview, my friend was telling me and I'm going to listen to the interview. As well as that Mr. Beast is a 23 year old kid who just looks like you know, he's making videos, but behind the scenes, the amount of work and the amount of focus and trial and error and testing of things that he's done is unbelievable. My point is success doesn't just happen. It's created the same way that leaders are. They're created. The way that Christianne named her, you know, go for the outfit that makes you feel a little uncomfortable because you feel like it's you're being too cocky. You know, grab the handle for your TikTok that makes you feel like oh, man, this is Whoa, this is should I really call myself a boss? Yeah, damn it. You have to create the leader that you want to be leaders are not born. They're created you know, and I love that about just one of the many things that Christianne shared with us this morning. So have a fantastic day, my friends. I know I will. And we'll see you back here tomorrow for another episode.

 

How To Become A Full Time Digital Marketer For Stay At Home Moms

Below is the transcription of this episode:

 

Dave: What's going on? Dave Sharpe, welcome to Wake Up Legendary. And guess what? Guess what? We've got another guest. We've got another student this morning. Let's hear what she has to say about staying at home mom. finding success with a digital marketing business Tenille, welcome to the show. So tell us what brought you. Are you an internet marketer by trade? Is this your profession? Tell us how you found us.

Tenille: Scrolling through social media like everybody else and I came across Tyler Wise and I just saw him promote to see how to make money online on fuel to help, you know, make some extra income, why stay home and he kept you know, pushing that he does affiliate marketing. So I did a lot of research on my own just because I'm the type of person that's kind of skeptical about things like is it really too big? It's too good to be true. So I did a lot of research and I kind of just kept watching his page for like a couple of months and then I finally decided to take the challenge in December and go for it and you know I even researched you Dave. 

Dave: I mean, I've been arrested before. I mean, I am an ex junkie and ex homeless guy I used to drop out. I mean, you couldn't find a less qualified guy. So I mean, I understand why you're here actually, if you research me,

Tenille: Not that great detail, but I just wanted to make sure what I was getting myself into was, you know, legit, because I'm like I said, I don't. If I'm going to do something I want to fully do and I want to die right into it. So I did that. And I took the course in December and then I finally launched my business this past January. And it's because I don't have any prior experience. I was a teacher before that before I decided to stay home and the pandemic actually pushed me to not want to go back to being a teacher. And I was referring to that I was in the retail industry for over five years. So I have no experience with marketing. I'm very, very tech savvy actually on my phone like when I was on social media it was just you know, to look at videos. I never posted personally, you know, maybe like videos of my dogs or mckegg but honestly Other than that, I just looked at other people's feeds. So when I decided to do this, I decided I needed to do it. Make sure I'm fully committed and fully in and stay consistent. So that's what I do.

Dave: Nice. So did you ever do you ever think that I mean, so when you were just scrolling, you know, social media and we hear this every day to Neil. I mean, this is the thing that is so fascinating to me. I mean, you know, day after day, folks were that I talked to right here on the show, just like you were, we're not really we're not really intentionally looking for anything but I mean, I guess you were open because of your work situation. And the fact that you didn't want to go back to teaching which I think is probably a lot of people's it's probably what's happening with a lot of people you know, when all those jobs were disappearing or I don't know it's hard to keep track of whether they're being added or or going away, you know, on a national level, but I think a lot of people are doing one of two things. They're saying, Well, hey, if you deemed me non essential before, I'm not going to come back and be your non essential bi tch if you know what I mean. Excuse my language, but let's just keep it real. What am I saying in my head? I don't want to be your you know, disposable employee who you know, you just you just are here for your convenience. The second thing that I think folks did is what you did is said well you know what, I don't really want to go back to doing that. Whether it's putting myself at risk for who knows what. Quite frankly, I think we're all a little paranoid to be in a room full of people right now. somebody sneezes or coughs and you're going hey, you know what's up with you in

Italy? Listen, the fact that COVID necessarily scared me but honestly, it was the time like having my son you know, that definitely changed a lot but I just like I realized I came to a realization like, I really don't want to give up my time anymore to someone else. And Sunni teachers on here prior teachers like I thought Yes, like the Summers would be amazing. It's not like I had to work through the summer time. I probably got maybe two weeks off. So I just realized like, that's just it wasn't I wasn't enjoying myself and I like I said I had that real job. 

Tenille: I did college like I just wanted something, why not hit myself when I wake up in the morning or not dread having to go to work and that's how I felt and they finally came to it like I just don't want to do that anymore. Because when I feel that way, I feel like I take it on like my husband or you know.

Dave: I mean, who wants to be miserable? So here's the third bucket that maybe see if this fits what I think happened over the last few couple of years is that folks went home and then realized how much time they spend away from their families. And then because of what happened I think it all made us pay attention to the smell of the roses a little bit more and I think many of us said I don't want to go back to that. I don't want to go back to my life on shore when I'm already home. I'm already home. So in a sense, it sort of transitioned people home for a period of time to where they're like okay, I'm comfortable here I can do this. Does that fit does that does that seem like it fits you in that kind of third category of saying hey, man, I don't like I want every day to be Saturday like my good friend Sam. I forget his last name. He told this beautiful story about his son coming in and saying, you know, why do you have to go to work tomorrow or on Monday? I wish everyday was Saturday and that just hit him and he said, Man, I'm gone so much. I'm barely seeing my kids. Let me figure out a way to make it every Saturday. And it sounds like that's a bit of, you know, awakening that you had and I mean, I can't. I can't help but to say that. I think we all get our shot. It's like we all get our opportunity. And for me that opportunity was when I basically just didn't have anything to lose. There wasn't a pandemic or I wasn't forced to be at home to where I could say okay, let me really evaluate if I want to go back or not. You know, I just was broken working construction and just really had nothing in so I started to do this on the side and then just eventually went full time but I saw the opportunity. I saw the window which was now a time for me to go. It's kind of like when you're wanting to run to your car and it's raining and you're kind of waiting. And you're like alright, go right. So what would you say to people who have not yet jumped, ran, gone? Is now a perfect window to do it. With everything that's going on is if you don't do it now might you never do it. I mean what is your message to people who have not really decided to go for something that they really want to do? Like building a business.

Tenille: For sure. I mean, I feel like just realizing that if you're not happy in your situation, your current work situation is like I think you should just go for it. I mean, like I said, I procrastinated for like what four months before I even decided to take challenge so it is the time to do that now and since like you said, we've had that taste of being at home, in companies I think are changing a little bit more where they're allowing people to work from home now. But I think, you know, time is short, and the longer you wait you know you're going to miss out on an opportunity. So I say just go for it if that's what you really truly want and to have that inner drive to keep you going. And I mean, that's what kept me going. I no longer want to work for anybody else. I realized that.

Dave: Yeah, it's interesting, how those decisions are made. Are they made over time? Are they made in a split second? You know, I don't I don't know. I feel like I could advocate and argue for both sides. You know, sometimes you gotta be in the environment and my advice would be shore up each no matter what it's going to be for you if you're going to be able to decide in a second or you're going to need some time to marinate. Listen to the shows every morning. Listen to these folks. If this is your first day you're just finding us or the show or whatever. This community listens to these shows every morning. You may be somebody who needs to hear the message over time to see it to believe it. Give yourself space to be skeptical. I would say you know if you're listening and you're like, like I people always are timid when they say well, I was skeptical and it's like, well, why be proud that you're skeptical that you're, you're you're you know you want to make sure you're making the right decision. I invite you to watch the shows every morning. Make that decision for yourself. Self that there for $7 to leave chaplains is the least you can do for yourself in BC A lot of people begin to second guess the paid person just got into the training sure you're a professional person. You're somebody who knows about procrastination, you know when you're doing it, you know, can you just say more? How is procrastination a good thing? Is it a bad thing? Should we try to eliminate it? How do you deal with procrastination and back on how you got started?

Tenille: Yeah, so I mean, obviously, in reality in general, like when I'm actually working I'm not a procrastinator I get things done but obviously coming up to this decision. I did procrastinate a lot but it's not a bad thing. You know, it was me really thinking like is this something that I can do? And it's also me doubting myself to be honest, it was me telling myself I don't know if you can do that. Like I said, I've never put myself out there on social media like it was just friends and family. So that was probably what really scared me the most was posting and putting myself out

Dave: What was what scares you the most was that your friends and family would see a piece of content from you.

Tenille:  Well, I didn't tell anybody for like a couple weeks and then like even my first post on tick tock I was sweating like was my video and then I didn't like looking at my phone like the rest of the day. Because I'm so scared. Let's have a view. So like I said, I think procrastination is fine. It's just it's yourself talking yourself out of it and it's just realizing like, you know, if you truly want more in life, and that's what I realized, like, I want more in life. I don't want to sacrifice my time anymore. And I want more for my family. So that's when I finally like Let the curtain drop and I just went for it. So once you've come to that realization, I think you'll feel a lot better about it and feel awkward doing it.

Dave: I wonder about this reframe to talk about reframing things, seeing the Silver Lining Getting a different perspective. And one of the most common ways to look at friends and family who were scared of their opinions is they're not supportive. See, we blame them. But what if I took responsibility and just somebody comment made me made me think of this what if i What if I took total responsibility and said, Wow, these people's opinions mean so much to me that I really don't want them to laugh at me or reject me and I don't want to let them down. See, that's me taking ownership, me taking responsibility for my behavior, or lack of behavior. And gosh, that's a hard thing for me to do even to this day, even to this day. You know, I struggle with that and what I struggle with more, and this is my challenge for everybody and I'm not talking to you today. No, I'm talking to 229 people who are listening and 1000s will hear the replay because this is such a common thing. But what if I just decided that, you know, what if I just was so vulnerable and so honest, and just said, golly, this is something that's kind of scary, and I there's some people whose opinions matter, and I and I and I'm afraid they're going to laugh or afraid that I'm going to let them down or afraid that I'm going to disappoint them in some way. I don't know if I'm fixing more and when I'm honest about those feelings instead of just saying they're not supportive. It really empowers me to be more I don't know, empathetic, humble in even, might even open the door for me to have a more genuine conversation with those people who I'm really afraid of rejection. I don't know. How have you gone about it?

Tenille: Well, actually, turns out my family is supportive. Um, you know,

they are so it was a big story in your head. Yeah. So, it was just my fear of like, what are they going to think about me, you know, posting myself on social media and, you know, and like I said it was more me doubting myself and me putting those thoughts in my own head. To where like, they're fine. I mean, yes, I still get teased, I get teased, I guess I just say, but that's just my family. My sisters, you know? So it's just that and my husband doesn't get it but he's supportive and he just comes in like, oh you’re making TikToks again. You know, and that's our inner self and what we think about ourselves and we just need to let that go.

Dave: Yeah, and just I again, back to really trying to identify feelings I you know, as I've grown up in life in business, one of the one of the one of the biggest things that I've ever learned how to do and this is one of my biggest accomplishments that I've ever I've had, you know, I guess, you know, some some semi decent accomplishments even though I don't feel very accomplished sometimes, but I'll tell you my biggest accomplishment was learning how to identify my feelings. And really, you know, identify what I'm feeling right now, and I wish I would have been able to do this when I first got started, because I was very combative and defensive. And I almost made my wife almost left me over it several times because I have said, Oh, you're not supportive and oh, this man, you don't want me to thrive and spread my wings and fly and all this horseshit, honestly, it was just really all me my lack of being able to identify my feelings and say, Gosh, I'm really, really scared that I might not be able to do this and I'm afraid that you might laugh at me or think that I'm a failure or leave me right and that when I was really feeling I was broke and insecure and I was starting a new business. What do you think I'm sitting over here feeling like a million bucks that you know, all like I'm on top of the world? No, I felt like the world was on top of me. And you know, when we're feeling backed into a corner in kind of you know, like something new where we're feeling. We're on brand new pair legs. I just think we have a tendency to that's the least, that's the least likely, least likely time that I'm going to be vulnerable. And I think that's a time that I really need to lean in to try to be vulnerable if I could do it all over again. I would just lean in and say, Honey, I'm scared. I don't want to disappoint you. I'm broke. I'm, I want to make this work. I want your support, but I understand if you're skeptical and yeah, and I would have gone about it like that. So anyways, I'm just sort of reminiscing back on my beginnings, because I think that a lot of us come in and it's so light, we can pump a crowd up going, your family doesn't support you and your friends do what you're gonna get right. I mean, I know how to give that speech. I really do. I know how to get there but am I helping people give a good speech, or am I just getting them fired up only to go home and we need to figure out how to deal with our conflict, most of them what it's like transitioning from a teacher into an entrepreneur for you. 

Tenille: Yeah, I mean, that's, you know, like you said, it's it's mostly our inner demons and I pretty much kept all that those feelings inside and that's kind of what drove me to want to be more successful and, you know, obviously, be consistent and stick with what I'm doing and not give up because I want to prove I honestly was trying to prove everybody wrong, but you know, I probably shouldn't go that route should be, you know, proving to myself that I can do this and not really worried about what anyone else thinks. So, yeah.

Dave: So what have you been doing that's working TikTok are you're obviously talking as your husband says, what specifically is working for you?

Tenille: Well, I do TikTok and Instagram right now. And I would say TikTok, I have grown a lot of followers in just a short amount of time. I started in January and have over 1000 followers so I've been doing that and then I do on Instagram as well. Instagram. I feel like there's a little bit more of a harder platform for me to gain you know, I guess so quickly, but I know just because it's such a massive thing that it's probably gonna take a little bit more time. But I do feel like tick tock has been successful and helps me kind of get those leads through Instagram as well. But posting every single day. For the first month I posted at least six videos a day. I know that's a lot but that's just what I did. Because I wanted to, you know, get myself out there wanting to get all my like content and like I said I was on it. I was on a mission. And I've kind of scaled it back. So do about four four to six times a day. For the content that I post I usually just stick with personal, inspirational, educational and I kind of throw in an entertaining one in there as well. So to kind of grab the Audience

Dave: Yeah. Yeah. It's interesting. It's really, it's really, you know, gosh, I want to talk to everybody about something real quick, real serious. And, you know, it's about how, how life changing some of these skills can be you know, we all know what's going on over in Ukraine right now and I'm completely just engulfed in it. I just can't believe it. I feel completely helpless. I mean, besides donating money to causes that I think are actually doing good work on the ground over there. I feel I feel pretty powerless but this is not about me. It's about them. This president of theirs was a former actor, you know, a performer and well, there's nothing about what I think about his vision, heart, you know, leadership. I mean, this guy, I think, is a modern day hero slash leader I mean, real leader, but his ability to be able to communicate and inspire is that is that is that performance career that he had, you know, he was an actor. He literally played the President of the United States on a show on Ukrainian TV. And so my point in bringing that up is that you know, a lot of us be you know, communicating at first is really difficult. Finding our voice, you know, being able to talk into a camera, being able to talk into a camera when there's not somebody sitting there, you know what I mean? Just these are skill sets and we never know when they're going to come up and be useful. Surely we all want to use them to make money. One, you know, I bet this guy never thought that he would be using that skill set that he cultivated over decades, to be leading a nation, you know, to fight for freedom and fight for democracy. Obviously, it's apples and oranges. I'm not trying to say that we're in any way shape or form, experiencing anything like they are. But how do you view the skill sets and being a teacher? How important do you think what people are learning here and what we're doing so that we're getting better at communicating, persuading? You know, making offers, giving calls to action? I mean, this is really about communication at the end of the day. important do you think how profitable and powerful Do you think the skill sets are? Aside from just the chance that somebody could make a quick buck?

Tenille: Well, I mean, their everyday skill sets I think, you know, they're you're, you're learning like you said, communicate, but I know you're just talking to their phone or computer but you're you're able to get more comfortable with yourself. And possibly if you're going on live, you're publicly speaking, even though you can't see people. So you are getting those daily communications that you probably could use in the corporate world or if you were in the corporate world, you know, you could take that and use that to help you know, market yourself. As a teacher, obviously, I'm used to speaking to an audience and even when I was in the retail industry, I knew how to speak to groups of people when I was leading, but it's definitely scary at first but you get more comfortable as you go. And I think you get more comfortable within your skin once you get going and doing it and like I said, my first TikTok I was sweating like, posting it and in like getting a hang of it and how to film and all that stuff. And literally the next week I was comfortable with it. So I think you're just getting comfortable with yourself. 

Dave: Yeah how would you greet our variety of education in the eyes of the screen?

Tenille: In that process you know the importance of the right information from the right people in the right environment. You know, how would you, how would you be the or would you have based on going through the data training here? And Legendary positive experience. I like this step by step. I liked how you can't go to the next day without completing it because I feel like if people just rush through it, they won't soak up what they need to soak up and the way it was laid out. Like I liked it. I thought it was, you know, inspirational when you had all those inspirational videos to show that I took notes because I'm a note taker. So I took notes on everything that I felt like was going to help me in the long run and like I said, I'm not tech savvy. So for someone who's coming from not knowing social media, the background of everything. I feel like it's a layout that is super easy to follow, to be honest. Sometimes I watch the videos over again, just because that's how I learn. And that's awesome. Because you get to go back in I still go back in. I still get those videos. So the fact that you still have access to that is really 

Dave: Awesome. Well, that's, I mean, look, I'm also open to feedback. So if there's any any

you know. I agree. So listen, your goal, and I'm just reading this from the questionnaire you filled out before when we asked you to come on. You had a goal of making your first affiliate sale within your first two weeks of starting and you ended up making it a few days past that your other goal was to make at least $100 in the first month and you ended up exceeding that you've done some high ticket stuff. I mean you didn't hit a goal you cheated a goal you're what is it what is this like now earning real? Money? I mean, really, what is that experience? Was it a big deal for you like it is for so many it was like okay, cool. This? Was it not that exciting? I mean, what has it been like for you to actually earn real money and then how, what sort of goals because your goals seem rather conservative, and shall I say very realistic. Kudos to you. What are your financial goals over the next 11 1011 months?

Tenille: So for the first questions, like, you know, I want at first why when I was writing my goals, I felt like I was unrealistic. And then after speaking to my mentor, I was like, wait, I think I need to be a little bit more realistic about this. And when I didn't meet my goal within the two weeks, like I said, I get in my head a lot. So I was putting myself down. But then when that sale came in I was like, oh my heart i Even though I was a few days shy, I should still be proud of myself because I did make that sale. And then you know, and then I got my high ticket sale and I was just like, wow, I actually like doing this and I achieved my goal. Within the month or exceeded my goals that I had set for the month. Actually, I think even 30 days or maybe two months that I had written down for myself and that first feeling that you get when you even get your first commission is like it's a super exciting feeling and it makes it like an addiction. It makes you want more. So I was driven to get more.

So I was really driven to do that and wanting to, you know, continue and I'm obviously improving and tweaking myself and you know, like if I feel like something might not be working, I might go and do something else. And I have people that helped me like this community is really awesome. So people have been out there and helping me along the way and I really appreciate their help. And my goal for the next let's say for the end of the year is to make $100,000 And I know that's a stretch but that's my goal. And I even have this affirmation where I read it every day and every night and or every morning and every night. And that's just what I'm sticking to. So yes. And I have faith in myself.

Dave: I have faith in you too. You know, I'm shuffling because I'm gonna I'm gonna share a deep and dark secret with you that I was thinking you know about yesterday about the progression of money and the progression of earnings and the progression of how making more money feels and this is my hope for you and every single person that's, that's on here. If you want this, you may not want this but for me, it's a scary place to be to, but I hope for you that one day $100,000 If you were making that per year, you’d be freaking out, you know, because you're used to making millions of dollars per year. You know what I mean? And, and, and yeah, I was you have to jet to do you have to go.

Tenille: Husband has to leave but I have the monitor so I'm good.

Dave: You've got a baby monitor. Good. Yes. My wife and I have a baby monitor as well. We have. We are very familiar. When you said monitor I knew exactly what you're talking about.

We have a one year old you know we've we've we've got a monitor we've had.

Yeah, so So I was thinking about this again. Ironic. I was thinking about it just yesterday. I was thinking about God if I made $100,000 a year I would be scrambling, you know, screaming, like freaking out panic. You know what I mean? And you know, I say I don't say that to shit on your goal. Like I really don't like to say that just to say that. What usually happens is one of two things in my experience is you know, we set a goal and we just either quit and never achieve it. Or we exceed it, you know, and then we realize, Wow, that was really I was thinking on a totally different level back then. You know, I was so afraid that I don't know, take you know, do something big, run a campaign, you know, offer coaching, you know, dude, really, the imposter syndrome still haunts me. So, I hope that for all of you that you start out with goals like Tenille did, that is, which, you know, yes feels like a stretch, but it's realistic. I mean, if you would have said a million dollars, I would have said, well, you're probably not going to do that your first year. I mean, then she's honest. It's not fair. But $100,000 worth is a lot less. These two were new within a couple years. And then setting goals and being motivated by what we want is difficult because we've never experienced it before. So it's just kind of like a dream but being motivated by pain and what we don't want is something that we can touch and really say I want that pain to stop day after day. That's what I hear. That's what I heard this morning. Now you have goals. You don't know if you can hit or not. You're going to try, you're going to give it your all. But really what's motivating you is the pain of being away from your family and not wanting to answer to a boss that you don't like or a job that you don't like. And so I just want to keep repeating that for those of you who are wondering, Where's my motivation? Well, maybe stop dreaming and fantasizing about what you want and then wondering why you're never going after it. And instead, look at all the stuff that sucks in your life. And how painful it is to focus and obsess about that every day and how you want that to stop. And wow, you will find gasoline diesel fuel like you never found in your entire life because every day you're just magnifying the salty Woon that hurts and things can change fast. Can they Tenelle?

Tenille: Yes, they can. For sure. And like you said, that fire that you have is what will help drive you like I said, I know for a fact I don't want to go back working for anybody. I think about this all the time. I don't want to be sitting in front of a boss telling me what I need to work on because, you know, I've left offices crying like I'm going in my car crying. Call my mom or my husband just feel like you're getting beat down and you're like you're doing your work. Best is you know, as an employee like you they never look at the good they always look at the bad. So I just don't want to cry anymore. I'm too old for that. I don't want to cry for anybody. So that's just finding those wounds, helping me realize like, that's just gonna keep you, that's your motivator to keep going.

Dave: That story is specific and we're here for marketing to learn about being better marketers. And that story bit which is what better communicators better messengers. Being able to relate to people through marketing influence and persuasion is simply being able to relate to somebody until they feel like I really am interested in their shoes and what it's like to be in them. They don't care what I have to say, so that story that you just told, I bet a lot of people really felt that. You know how you described that. And I just would urge you to continue to be specific and everybody who's wondering how to take my content to the next level, become a great storyteller. Become a great storyteller. You will you know as a matter of fact, I was just going through some course an old marketing course that I that I had and he was even talking about like don't even with your education, don't when you're marketing don't get too into teaching to where you get people get lost. Keep it high level keep it you know keep it story based keep it where people can understand focus on talking about things and telling stories they can relate to they say well God that like when you just said what was that thing that you say that again? What were you crying about? I don't want to cry for anybody anymore. I mean, you know, I think this is a common thing. I've seen a lot of my female friends have this experience. I think men might be more angry. You know, we don't know how to process our feelings but women, you know, it's sad, it sucks. It sucks. When when when good people feel beat down by their employers when there's such an opportunity to unite and recognize and build and unfortunately, leadership is a delicate and it's an honorable position that most should not hold and, and unfortunately, takes us some time sometimes to realize that and for others, they sit in it we sit in it for decades. And you know that's what I think a lot of us are trying to avoid. So Tenillel takes some time while your child is sleeping. Okay, I know what that's like for yourself. And keep doing a fantastic job and come back and keep us posted here in a couple of months on your journey. 

Tenille: All right. Thank you. I appreciate it. I appreciate you having me here. This was actually one of my goals and I made it.

Dave: And you did great. Thank you so much. We'll talk to you later Tenille. Have a great day.

Tenille: All right, you too. Bye.

Dave: Alright my friends. It is a wrap. Yeah, I just want to say before I leave, you know. I am fully engrossed and aware and just saddened and angry about what's going on in Ukraine with those people. Being You know, being moved out of their homes for no reason for no reason for the ego of the disgusting pig it's it's just freedom is a is a is a is a it's a delicate thing. Freedom is delicate and I'm going to say something and I will put up her TikTok. It’s @tenilletheaffiliate

As you write down or TikTok and Instagram their freedom isn't free day and to you know, I can send you

free fighting to be with my family more, to be more, have more options to maybe be able to help when other people are suffering like what's happening in Ukraine. But freedom, freedom it's all about freedom. Freedom. Freedom, you know, the price of freedom sometimes can be death. And it's never been so real for me as watching what's happening in Ukraine right now. People willing to die for their freedom, you know, and it just makes me think about the things that I've sacrificed for my freedom, not my life. Not have to sacrifice my house. My land never has to give up. You know, my car. Well, except that one time that I sold it for $1,000 just for the money to keep my business going but you know what? I mean? Didn't have to become a refugee. You know, I just get to sit at my comfortable desk every day, man. I get to sit at my comfortable desk. I'm not worried about gas prices, because I've created my own economy because I started thinking about freedom a long time ago. I'm more worried about freedom than about people's lives. More about my kids lives, other kids, people's kids lives. Freedom. Freedom is what we all want. It's what we're all after. It's what people are fighting for right here. Right now at this moment, given their lives, people are going over to Russia to fight. You know, I heard yesterday there were 40,000 people. You know, we just feel helpless. I'm just saying all this because building a business is much more about doing this today, building your business for me. I felt tired. I felt tired this morning and this is all I'm going to say and then I'm going to end. I felt tired today this morning. And you know what? I felt like I wanted to cancel some shit. I felt like I didn't want to do some things. And I started thinking about the people who train. I started thinking about the women and grandmothers and children that are walking hundreds of miles around bombs. And I thought about the fact that I got to go sit at a desk and I thought about how I might have to get on a couple of calls. And I might have to run my mouth a little bit. I might have to do a couple of things that are uncomfortable but I'm just grateful today that I don't have two today and have a chance to sacrifice my life for my freedom. I just have to sacrifice some uncomfortability and for me that helps just to be aware of what's going on in the world and what other people are going through. It also helps me as a marketer. It helps me have more empathy. Because marketing really is about trying to put myself in other people's shoes when I'm writing copy when I'm talking to them in videos. I want to touch their hearts. So I need to be empathetic I need to try to you know I the leader the person who becomes you know, independently wealthy from their efforts, gets there through leadership through helping other people you know, and

it's, it's just, you know, the price I have to pay today, thankfully, is because others you know, years ago, gave their life for freedom, you know, and so I don't know the sacrifices sometimes that I have to make to make them feel big in the moment until I see other people's sacrifices. And then I'm like shit my sacrifice. I can do this today. And so I want to just remind you today, you know, even if you don't have room because you're so overwhelmed by your own life right now that you don't have a lot of room to feel empathy for Ukrainians. That's fine. I'm not what I'm saying, I'm just I'm grateful for the, the uncomfortability that I get to have today. In my mission for freedom. I'm just going to be grateful for it. Because it could be worse. It could always be worse. And that helps me to just keep pushing. It helps me to shake it off to realize, hey, look, I got a roof over my head today I got a cell phone. My loved ones are all around me. And you know I can find something to be grateful for today even if the only thing that I can find to be grateful for is just be grateful. For this uncomfortability as I do these things in pursuit of my freedom, because I'm going to tell you something when you're wealthy when you do have money, not only can you take care of your family, but you can also help in situations like this. And over the past 12 days, there's been millions of dollars that have flooded into Ukraine from people booking, you know, Airbnbs from people donating money for people helping because they have those resources. If they want to fly over and help they can. Just that freedom to move. So today I'm just telling you the spirit. The mindset that I'm in today is just thinking about what I got to sacrifice compared to some other people. And it's all in the name of freedom. And there's just different levels. And I'm going to be grateful for my level today. And it's not at that level that it is in Ukraine. So God bless if you had a family or friends that are in harm's way in any way, shape, or form. Our thoughts and prayers are with you. You know, unfortunately for Russians, we already didn't accept them because there was so much fraud in our country so to stop taking customers but I also just prop and the ability for free press in freedom of speech is just another thing that sometimes I just forget how powerful it is. And I'm just grateful today that I got to experience it. And so, my friends again, if you've got friends and family, they're our hearts are with you. And I'm just going to continue to try to seek clarity about how I can continue to make an impact on people who are suffering around the world. And where I'm gonna continue to start is within my own family and right here in this community. So let's do it. Let's do it today in the spirit and for those who are suffering in really difficult ways right now, for one thing and it's the same thing that we all want its freedom Be Legendary, my friends.

How High Ticket Affiliate Marketing Compares To Other Businesses


Below is the transcription for this episode:

Matt: All right, happy Tuesday. Hey, welcome to wake up legendary. excited that you're here if you don't know me already or you've never met me, my name is Matt and I handle a good bit of the marketing here at legendary. We are live every single day Monday through Friday. It's pre recorded.We go live at 10am Eastern, we've always got guests lined up and there's people who tune into the shows live with us. And via recordings or podcasts or you name it from all over the world, all different time zones. It's a cool show and it's a cool way for you to wake up every single day excited with some motivation a little bit of energy, right and there's a lot of shit that I mean, there's just been a lot going on for the last two or three years and, and one way to sort of, you know, fend off some of the nonsense and some of the never ending new cycles is just to wake up and say hey, or or maybe you're, you know, overseas in the UK or something or in Europe and you're like, alright, well I'm not, this isn't wake up, for me. It's kind of like ending my day but it's a different way to engage with your day and with your life. And with your business to get up to show up to these every single day and to just constantly hear about normal people. Who are having big time success. People who you know started from literally zero, ground zero at nothing. And as everybody does, but especially on this show. It's just normal people. And so we've got basically what we do for a format of our show is we just line up guests we haven't booked around three weeks to a month out. We've got a full slate of people who are just finding success online. And we bring them on the show and we chat about what's working, what they've done to achieve and find success online. And what's been speedy, what's been a struggle, what's been easy. And so we're gonna bring on RJ today and he's been. I think when I read through his things he's done landscaping contracting, I'll let him tell the story but I'm excited and so let's welcome him in.

RJ: Good morning. How are you doing? I'm good. How are you? Good. I have to tell you something you helped me before I ever ran across legendary. So when do you think that those YouTube videos are archival that nobody watches? I remember specifically a couple that actually led me to legendary. So when we think about some of the stuff that's stuck on the internet, you think oh, I forgot about somebody gaining some knowledge of that. And I remember your YouTube video.

Matt: Yeah, cool. Very cool. Like how long ago, like five years ago? More recently?

RJ: The video was open. Yeah, it was more recent because I hadn't pursued it. I didn't know what digital marketing was. I had no idea, but I knew I wanted to make money online. I've been. I've been trying for 20 years, all the way through and I've had little successes and tremendous failures. You know, where I spend a lot of money on stuff but I didn't really it just didn't work. And I kept seeing other people doing it. And I'm like, why can't I don't understand why I can't do this? So something finally has to give. You know, it's hard not to make this commercial because I've had a really good experience. When I was starting to get commissions, I was so shocked. My wife thought I was injured because when my first forefinger commission came in, I screamed, she thought I felt there. And I was screaming like a little girl, you know, and I'm like, That's the sound but somebody just paid me four figures for passing on some information and following through. And they're the people that are

Matt: Super cool. Super, super cool, man. Yeah, i i So you you're in Washington State right,

RJ: Washington State yeah. I'm on the east side of the state of Spokane. We border Idaho and get to enjoy it. 

Matt: You've done things like eBay. Tell us a little bit about back in the day your experiments. And I'm also just curious like what got you I mean, is this just a non stop entrepreneurial? Itch you've always had?

RJ: Because my father started from nothing, they built retail stores and then they dealt with recessions like where they were, they weren't doing so hot. They bought their big time travelers. So they bought and sold property in Panama, Hawaii. And then kids are kind of spread out all over the place. My brother lives in Spain so they would use that as an excuse to go see family and friends. They're pretty. So the entrepreneurial bug in our family is out of control. Like I add all over the board, my brain never stops and so it's perfect for me. I can't sit this way as long as I'll ever be able to sit. I gotta. I gotta get up. I gotta be moving. That's it.

Matt: I love it. I love it. That's cool. That's cool. You got the edge. I feel like I had an itch when I was younger. My mom will work a job but then she needed a way to stay home when I was little. And it's like well, like who were going to take a care tour in such a small town there was like nobody has reliable daycare. So she started her own hair cutting business at home. We built out a little area in our house and she just did our house and when I was in I think fourth or fifth third third grade maybe she made me do the paper out for our town. And you know there were other kids who had done the paper around the past and they drove around in cars or they had like they bought like you know the John Deere gators. That they bought one of those like a family and they would do it. My mom was like, No, we're putting a basket on the front of your wife knew or going out and doing and so it was just this weird thing where like she from a very early age was like hey look like when when you've got I think I just looked on and just realized like, wow, okay, like there's just opportunities in the world where he can make money and figure it out. And so it became this opportunistic thing. Tell me about the eBay days because I also made stuff too.

RJ: I went in there and I was looking at what was selling what they were promoting. I saw I found ephemera, and I found it's been advertising vintage postcards and stuff like that. And I've always been totally into print. You know, I ran my parents' company for several years. So I had a design, marketing and photographic background. And I I just thought this is a perfect match and I'll resell these specific items and I found somebody that just killed it. And I'm like, Well, I went out and bought like $1,000 worth of old Life magazine, a big yard sale, and I started putting out these really cool movie ads and stuff and at first, then the market became saturated. But by that time I'd already been alive, spent all the money doing that traveling. I bought all this stuff and then I bonded to the store program program and without ripping on the eBay too hard. I'm gonna try to keep this constructive. They just decided they got a new leader on the side of the storage program, which is what I invested for five years wasn't anything that was going to be visible. And so 1000s of stores overnight, just said I wouldn't want those five years of my life. I bought a trade you could do in time for me. I just started making money. But that's time and they got me here. And I still use it occasionally . I like bringing them in at eBay that's very controlled. No everlasting.

Matt: So tell us enough about me tell us a little bit about how you found legendary and then and then I mean specifically what's been your experience like when you purchased legendary since you've been trying to make money for so long? What did you feel like when you were going through our training? What was that like?

RJ: What's hard when people get on here and right now? I think touching people I mean, I almost doubled my population which is still small, but they're the right people that the people that are that are interested in, they're looking for another way. And finally think I'm engaging with my content to let people know that I'm not. And, and, and so, and that's what I needed, because you know, you'd have enough failures and something you start questioning. If you can ever make it happen and be an eternal optimist. My dad was that sometimes. People get on there and they'll and they'll just say you know, you suck or this or whatever, And so my guy was me. Big Daddy from the UK, you know, the entrepreneur guy. He's been on your show a bunch of times. Yeah, he's the man and so when I saw him he's another dude like me, and I could relate to him instantly. Tonight. I'm going to be doing my live then. So he brought me in, and in October I usually do snow and I'm not doing snow anymore. And the reason I'm doing this, I'm getting older and my business is good to me. But I don't want to burn my body completely. You know, I can't do what I used to do and it's very hard to find anybody anymore. That wants to do physical labor. And at any rate, and so the writing's on the wall, it's like I've got at least had to do something else. And I like what I do. I like my customers, but I don't want to be doing this in 10 years. So right when it was like I got it for me and then I started in and then I started to believe you guys. And I started to believe that it was possible and you know it rang true for me. But you gotta put in a lot of work and people and that's my little thing. Not crazy about it. Other marketers feel like they really focus on and I suppose I'm guilty of it, but I really try to convey that. Yeah, that's there for you. Success is unlimited. But when you get done with that course, your work if you want this to work, man, you're clocking and that's what I want. And it's part of the process. Do you think he is doing two hours a day? I think that he could do two hours a day now he put himself in that position but he's aware he's at work when you see him online. He does his work and so anyways, if anything, I really tried for me personally. I try to really hedge and so yeah, absolutely because I believe that I believe in that dream but it's you're not going to sit at home online all day and just have checks roll.

Matt: Let's say so. So this was in terms of affiliate marketing or in terms of referral based marketing. Was it a little new to you? Was it newer? Had you I mean, had you done something like this before? had most of your stuff been like selling through eBay and doing stuff that way?

RJ: Well, I'm also on merch. I do have a print on demand. Amazon and I love it. But, you know, you've got to be committed long term I did. They just bought me 500 designs, and I'm 57 right now let's say I've got like five designs that sell really well. But you know it's five bucks, three bucks a shirt, whatever. But at the time 65 I'm looking long term just for that one revenue stream. Because I've got it kind of figured out if I do a design a day that takes 10 minutes and the audience decides that they want it or not, you know and and so hopefully by then I'm already making money with I don't even know it just shows up in my mind. I've been dealing with learning how to do affiliate marketing, so I haven't been paying as much attention and affiliate marketing is paying substantially more. So that's what I'm putting my focus on, but I'm not giving up on it. I mean, by the time I'm 65 I could easily have several $1,000 coming in a month without ever doing one thing and that's why that's my personal experience. And it takes time to do that. I think people quit too quickly. They quit right before the good stuff happens. Energy. So what if the next day was the day you got your first commission and gave you that hope? 

Matt: Yeah. And also I mean, I think that I've determined I like that I've determined basically from looking from from looking at my entire, like, let's say about 11 or 12 years in the industry, or just having knowledge of the industry having been in the industry purchase courses and stuff. I've now kind of determined that at some point down the road if you were to stay in this long enough. And not just buy courses, but actually build funnels, actually run ads to actually create content, and actually figure it out. Whether you're in doesn't really matter even what niche you'd be in. I mean if you're in the dog training niche if you'd be in the in the weight loss niche, I mean, at some point you're gonna figure something out right over the course of five or 10 years or something and now some people are like, Oh my god, five or 10 years mean look some people that we've seen have done way faster than that. And it's bigger businesses. But the point that I'm trying to make is to me, I now just kind of feel like it's inevitable. Like, I don't see it as like, maybe it'll happen someday. But the more time and energy and commitment. It just is like yeah, it's it's the more that you have over the course of 10 years, the more likely you are to be successful. And in my opinion, I would say it's almost inevitable. It's as close to inevitable as it could be. Because when you stick around that long and put in the hours like you were saying with Ian, or with you, like the amount of hours you simply pour into something, it's you make connections and you figure out designs and you figure out how the industry works and you figure out little things every day is a new little nugget. It feels like oh, that's not not, you know, maybe it's not a game changer. But every one of those little nuggets that you feel suddenly you look back and you're like cheese, like I've got all this knowledge and I wouldn't even know how to condense it down. Like how do I even explain all of that. And that's when you're at the point of mastery, I think. Yeah, and that's really good.

RJ: It's comprehensive, I believe, and it's just like anything else. I've been 25 years. I didn't know very much when I knew what I could service because I was sold because I don't want to know, and that's why these new variants. And so that's that. I do think my dad used to have a lot but he would either believe what he can or you can't and so, and he didn't just beat a dead horse she jerked. You know, I mean, he would beat on it until like, and that's another one of my family. If you want something that my daughter will ride engineering, it's all paid for and it's all because she has a giant brain probably from her mother. But she has persistence and my son is that way. That's the thing and I've got him involved. I want to create a legacy for him because now he's going through the 15 day challenge right now. And it's awesome. That's cool. Great legacy and, and this affiliate link. I knew about it. I knew a blogger. I know what they're doing. They're recommending this thing, which they believe in. They just told me about it, but I know they're gonna pay it off. How do I do that? And my accountant, I'm like, Dude, I'm too old for this landscape. And I go, I'm trying to make money on loan. I did this. You just do it. Because I can't tell you they are. But I got these 30 year olds, like five families, and they're one of them making a couple of dollars just to figure this stuff out. They go on and they read lines. They read their housing niche and where they do carpets and rugs and they show how they were living in their house and rehab. Nobody else works anywhere else. husband works there while it works there. And it's like wow, that that sounds like the best. How could it get any better? You know, in 10 years, I know where a normal job is, you're going to have the same job, you're gonna make a little bit more money and then you're gonna be a little older. You blink and 10 years go by when your mind I'm telling people don't get that and I see the clock run on people get to be my it's you can hear it ticking when you walk down the street. It's just if you want to get some stuff done you better do it now.

 

Matt: This new Kanye West documentary came out. It's a three part thing on Netflix about his life and I got to check that out. This guy, this guy who filmed him for 20 years finally put this out and one of the big things that stood out to me was something you just said which is basically like he kind of views all humans as creators. And he's like, that's that's kind of what we're here for. I mean, we're here to create, we're here to make and he said he actually said a phrase that Dave has said for a long time at masterminds and events is stuff which he said, I mean, it's your time. What are you going to do? You know, what are you going to make right now is your time. What are you going to make? What are you going to create? What is it like? What are you going to do? We got whatever we got 100 years later, maybe if we're lucky. We're gonna make what are you going to create? How's it you know? And I thought that kind of matches up exactly with what you were saying, which is like, you know, here the clock is ticking and it gets louder and it's like, damn, alright, but, you know, how are we going to figure this out?

RJ: Well, life's pretty, you know? It's not always it doesn't always feel like it's great, but the biggest lessons I've learned is gigantic failure or, you know, transition and not feeling someone die, you know, and going through that grieving process and going through that. That pain and then you choose, do I want to turn this into some positive light? I mean, what better way to take that energy acknowledged. I mean, it's there. I deal with my crap from the past just like other people do. Sometimes you wake up and they're in the forefront. of your head and you're like, Man, that's out and then now let's channel that let's take that person that's gone or the problem that was there. Let's solve that problem. Doing something that maybe could help somebody else. I love it when people take it and they get it and it's hard. Watching people go through the course and do like a lot of people do seem going through their day and then they stop and then hey, why life got in the way and at the same life you want.

Matt: Yeah, 100% That's right. Yeah. And there's a lot of people here in the comments who agree. And yeah, it's, yeah, I get it. I don't totally get it, but I get it. I mean, I think all humans get to a certain extent which is that we have the same shared reality which is like the clock's ticking man, like Cresco. And I do kind of resonate a lot with the like, one thing that stands out to me about your story and journey is sort of being like having eyes for opportunity, but not having eyes for shiny objects. Like I think there's a subtle difference there which is having eyes and ears for where is the opera? Where's the opportunity, also matching it with? matching it with current experience? So what one cat like when I'm coaching somebody when I'm having, I don't really do coaching, but if I see somebody who's really willing and wanting to jump into an opportunity, just because the opportunity is there, and it doesn't really match anything, their skill set, anything, you know, whatever. Sometimes I can get a little bit like, okay, cool. It might work. Like you can probably figure it out. But I find that a lot of times when people apply themselves into a strategy or apply themselves into a business model, and bring sort of a collective knowledge of like, well, here's my experience, you know, I've got parents who did this business, I helped run it, I combined those pieces. It's like, you know, spinning a Rubik's cube a little bit and kind of figuring out like, how do these pieces fit together? And how do I have opportunistic eyes? To see the different things moving in front of me and you know what I mean? So, I do think that in some ways, that feels like a really powerful takeaway for me about your story and journey and which is, you know, there's tons of opportunity out there one is you got to see it, but two is knowing yourself enough to be like are, you know, I'm gonna send the and you can find people stick around for this longer and catch.

Two, she's trying to just merely mimic or mirror somebody else, which can work and does work really well for a time and eventually you've got to find that voice you got to find kind of your own unique path. If you're going to be entrepreneurial, finding that unique path for yourself, being innovative, being creative, maybe working off of a model of someone else, but you've got to really learn to combine your learned history learned experience with what you've gotten, I just want to say I feel like that's cool to hear you and see and witness you do that.

RJ: Won't be even me that I'm gonna I've just started so many businesses and I've had success with quite a few. But that fear of the unknown is what gets and I get permission from my parents who like I have friends that are just and family just, we're just we just marvel at it. My dad's 93 My mom's 91 My mother, right now as we sit here, is on an African safari with my other two systems, and she's 91 years old, during Co Op. So that's the kind of stock that I come from. And so they've given me this permission to think outside the box. So that's my normal and some people and I've had that conversation that you have, you know, I'm not going to sell this. This is what it is. This is what it did for me if you don't if you if that's not in your wheelhouse and it never will be and you hate your job, you better find a better job. This is a good thing, but it's not a good thing for everybody. What I did to someone who I'm TikTok with, I'm 57 years old, making videos I explained to people, my buddies and they're very, very forgiving people. They're just common and supportive. And I'm not at this high school. And they just kind of look at me like they don't understand. And then and then I check in a month later and I go dude, I just got $1,300 Check or, you know, for revenue, doing this thing that I like, and I got to be creative which I haven't a long time and and then just like now they all want to know about like, I go on and I don't like to sell my friends but I believe in the product. So I just told the truth, but I never want people to do well, you're gonna do this you're gonna have to do this. I'm like, Well, yeah, there's no more information available. Not just here, but anywhere. And I go to McDonald's, and they're gonna say every time you go in there, do you want to supersize that feel like and I felt that way when I first met you guys when I was first going through like oh, this can't be right. This can't be legit, and it was legit all the way through. But you guys were also teaching me the art of the upsell at the same time. So it was a blast by telling God I know once I go once you're out of the loop and you decide if you don't want to do that these people aren't going to contact you. Like so. So when you there gives you every opportunity to better yourself, you know, and and and so that was my big thing after I talked to my advisor and stuff. I was worried about that call. Because people just think I don't know they just get caught up in the negative and they feel like everything's a scam. And this is something that they could do without legend. There could be a lot. I wouldn't, I wouldn't start anybody. Knowing what I know now and seeing everybody out there hoping for their own products and stuff like that. I wouldn't start anybody on anything other than the 15 Day Challenge. And I'm not that, it's not just a commercial, because it covers all, all that you need to know. And that gives you a community of people. Can I say hi to a couple people that I wanted to say hi to cavion spires? He's another one that started about one I did. So we go in and check out each other's stuff and as we improve and also make money with Amy she's just I mean her videos it just like next level I learned so much from these two ladies. Yeah, they just kind of adopted me we'd like and then I've adopted three or four people that are into it. And then they start thinking, Oh, I can't do this. I'm not making any money and I'm like, You're almost there. You're almost there. So we're, we're that this community, the people that get it. Our fans are fantastic and to be able to support each other that's been like the next thing it's like wow, so I met somebody we never met but online, met some California helps me and somebody from Georgia that helps me and I helped them and they got a good video he definitely like definitely comment that helps the algorithm it's it's been a that's been a surprisingly cool thing. You don't want anything but success. You don't want anything from them other than their friendship and their guidance. That's cool. Yeah, that

Matt: That is one that is one of the biggest, it might just be you know, even if you never had the course. Even if you didn't have any of the actual material, it would easily be worth it would easily be worth seven, it easily be worth $100. Just to know what people inside of our community are doing in terms of creating content and referring people to different affiliate products all over the internet. It would be worth $100 Just to be able to know somebody like Amy or the first I can't remember.

RJ: Yeah absolutely.

Matt: That's worth $100 but more or less $7 Like that's kind of stupid. It's silly, you know, commercial or I need to know it is one of the reasons why our clients. It's almost a joke that dollars like, you don't have any of it like it's not a big deal. But either way if you do or if you don't, but no one's coming

RJ: To your house. Right? Why do they feel like oh, they're not gonna get me or I'm not gonna get my money bad. Fleet and total opposite what it says in there. The end. It's not, oh, we're gonna screw on this whole thing on the way. No, you're, you're done. We're done. You know, like, come back if you want to. And that was cool. I had my antennas come up after I took the course. And during the course you know, my brain just going wow, I can do this, this and this. And then you look around and when people doubt it back. I'm gonna start making videos about the stuff. There's not anyone on the planet. And we're talking billionaires here that don't have a master class. Ron Howard. That's a masterclass Oprah as a master the big you think that these are stupid people to Clinton tower masterclass, to learn directly from them and they charge a lot for it, but they have specific knowledge that no one else has whether you like their knowledge I didn't get it until I started taking the course I'm looking at these people just murdering it. Just they're taking all their life experience and taking their knowledge Everything they learn and they're packaging it for you. You can't get it anywhere else. And that's all I'm doing. I bought this product and everything. And then I see other products that would complement legendary and what you guys know, promoted as well. And so yeah, like I said, I couldn't be happier. 

Matt: Yeah, I mean, you're getting after it. And I've seen a couple of your videos and yeah, you're killing it. And I feel like figuring out unique voice figuring out what we're I feel like there's this balance that I see people strike and feel like you're striking this balance of like finding your own voice and how that works in the social media, specifically short form social media, you know, you've got a voice everywhere else and you've been around the block and all this stuff, but then it's like, I find my voice in this little like, short form seven second 32nd 62nd video content like that unique thing, and then also dialing into like, well what's going to get views and how do I get more views and how do I actually work this algorithm? How do I find those two elements? And grow a brand? That to me is, you know, something that I look at, you know, somebody like Calvin Hill or somebody like Stacy Law who's been doing Oh, yeah. And just kind of killing it, crushing out super consistent. And you know, there's this yeah, there's a lot of different stages of growth and also of you know, potentially people just kind of quit and then phasing out and being like, you know, this was fun, but here we go. I'm gonna move on to the next thing. And that's cool, but I really really Yeah, yeah, it's it's a, it's just an interesting game. But

RJ: Why can't it be a tool in your arsenal? If you go if you have a brick and mortar like I do. I've learned things through this course that I can use my brick and mortar to market and it made the funnel system so easy. So I will tell you with my ClickFunnels to do it, I have a salesman out there doing what I normally have to ask for and I hate. I love really hard information. I love being able to go, this was the quote we gave you because I want to fulfill I want to exceed people's expectations. But when you talk, there's no written record. And so a lot of people were without ripping on people. It's human nature. It's like I don't remember it that way. Well, when you could say well, we talked on this day, remember this, and I want to be satisfied with what I told you. I could do it, but I don't want to work for free. So somewhere in between there. We got it. We can figure this thing out together. Totally.

Matt: All right. Well, RJ for people who are out there and creating their first few videos, starting their channels, I won't give you the last word. What would you say to those people who are just getting started just starting to figure it out just like they're a little worried or somebody like, or somebody right here like Jacqueline Let's speak to somebody who just voiced this. My problem is just consistency. What would you say to somebody who's like I want to sit down? I want to make content every day. I don't want to be consistent. I want to grow a business.

RJ: But an easy one for me because like I mentioned, you know, squirrels all over the board add but the consistency and detail there's certain parts of your life you have to have that discipline doesn't have to be the same time every day. And what I explained to her is, you know, like, like Amy does, she'll shoot a video anywhere. And she knows once you get a little bit better at it, you can do it without much thought at all. So get your point across with a 15 second video, a little bit of graphics. She just killed it. I learned a lot from her and CCLA I learned about her. She's the one that brought me to lead under her video on YouTube, that gigantic monster thing and where she just went through the whole system till the end and I saw her on live here. And her motivation is what a lot of people I could see. This is bigger than anything else. Right now. We're all going through a strange time. I'd like to address it. And she would say she's saying kind of there's their struggle. And one of the big motivations that kept her going was I don't have to live here. I don't want to if I hate it so much. This is one of the few things and that's why I try to remind people so someone likes back to what I was talking about. Look for other people's videos, do not steal them directly, but the idea can be borrowed and turned into you. I discovered something this week that people ahead of me that know more than me are very familiar with. But I just did it. I knew I didn't do it but I went into my cover. Start looking at the hashtags. Really, really well. Two of those videos, my take on it, and I almost don't have doing certain things resonates with people these words I thought I felt stupid saying but they capture their attention they the cadence of it the subtleties all and it made a huge difference. So I gotta remember that I don't bother the good stuff from people and then make it yours. And that consistency to address that again. It's got to be like eating, you're not going to forget to eat. You know, if you're looking for something that's going to really benefit your life and change your life. You have to look at it as this I'm going to give even if you just give it six months. Yeah. But when you get over those six months, you're gonna know what you missed. You know, you're gonna know that they could see guys like me on here. Going. Yeah, I've got more, maybe I had a bad month last month, but I'm still working at my landscape company. But my job is to transition out of it. By the time I'm 65 There's no way I'd like to. I'd like this to be my last season and I'm going to work for that's my goal. Yep, we'll see if that happens. I'll let you know for sure.

Matt: Well, you can you can always come back

RJ: A lot of people that are on here right now I would get anxious because so many two people knew more than I did. And you guys would be talking about stuff. I didn't even know what it was, and so on. And so all this load of information through a firehose coming at me. It's like I can't do it. Well, I'm going to tell her right now. Bite Size. Eat that elephant, one bite at a time and block the rest. out until you figure that one thing out and disregard today I'm going to learn under trial and this one thing and if I don't learn then you progress to the next thing. New Filter for your video and new friendships or alliances from other legendary people online then you can support each other and like each other. Whatever, just bite sized pieces or you get overwhelmed and freak out and you want to quit.

Matt: Yeah. Well, cool, man. I'm going to put up your ticket here. Thanks for coming on the show.

RJ: Thank you, everybody, and appreciate it. Thanks. And like I said, go out there and we're gonna, we're gonna keep going and hopefully I come back with a quick

Matt: Cool, nice to meet you. Thanks for coming on. Thanks for taking time. All this is great. Thank you for the itch so you gotta get going. You gotta get out of here.

RJ: I'm gonna put it here. I'm gonna make a video. Alright, see you too. Alright guys.

Matt: He's a hustle dot dude. Very easy to remember. And you can find him on Tik Tok. Go find him. Leave him a little comment. Say hey dude saw you on wakeup legend. It was a great show. Tell him a little bit about what you enjoyed most, side dot hustle, dot dude. And I'm going to put this tic tac toe in the comments here as well. Oh, alright. And also for those of you who are still here, if you want to, well, you should want to, you should want to wake up every single day with this show. You'll get a short little text message reminder every single day that we go live. We don't send you extra stuff. We don't send you a bunch of BS. It's literally just here it is. Here's what it looks like. This is what it looks like. Alright, so it says if you're worried it's too late to start something new, RJ new blah, blah, blah. And if you tap that thing, boom, you're going to come right into our little Facebook right here. Boom, there it is. And it's a live video, hit play. And we're alive, man. I mean, there we are the videos playing. So anyway, thanks for everybody tuning in. Go give RJ a follow at side hustle, dude, tell him what's up and pick his brain for some tips. And we'll be back here tomorrow, same time. Same place. Peace.

How to Attract More Viewers to Your TikTok Live


Below is the transcription of this episode:

Matt: Good morning everybody, Happy Monday. New week, new you. If you are here, live with us in the comments. I've got a nice little mug. It's a pretty cool mug. But I've got a nice little mug of coffee here. It's pretty full, which is a miracle. And let me know in the comments what you guys are if you guys have any coffee or sipping on or tea or what's your go to wake up legendary beverage, no free ads, but maybe maybe we can sneak a little sponsorship or something. We go live every single Monday through Friday and have been for quite some time about two years straight now with new clients, people who are in the Legendary community, some of them are our affiliates. Some of them are just doing random stuff. Now at this point, for instance, maybe a year ago we had a lady on, I can't think of it but she came on the show. She was an affiliate of ours. She eventually moved on to other stuff. And what she moved on to was becoming what's known as an affiliate manager. For a company she really liked. They didn't have an affiliate program so she pitched herself a job in this industry as an affiliate manager and I think that's what she's still currently doing. She learned some skills here about how to build a funnel, how to build a referral based marketing program, learned about the obviously affiliate marketing is one of our core four business models and took and, and got a job. We've had many people say, you know, you could easily take this training and go get a job, you can start your own business, you can start selling digital products, courses, whatever. But we've got people from all sorts of walks of life and all sorts of different industries and some people have full time jobs some people have quit their jobs. It's all over the board. But the point is, is I've been in this industry for about 10 years, and it's pretty rare when somebody who's selling a digital course online actually wants to interview the people who are buying their courses, who are buying their programs, the reason for that is because a lot of them don't really believe in what they're teaching. And I've seen that firsthand many times and so we try to make an appointment when the pandemic hits in 2020 to sit down with people, not just to well, mostly just to let people know like, Hey, we're not going anywhere kind of thing right? I mean there's a lot of chaos but we plan to just you know, pandemic, normal life, whatever is going on. Show up every day to interview with new guests and let them speak about their experience but also just give us some tips on what's working for them and what's not what's new. So anyway, I just wanted to before we bring on our Laina just call out Chris who posted his TikTok got 750 views overnight and 40 likes incredible work. Nice job, Chris. And yeah, let's bring on our guests for the day. Arlene, what's going on?

Arlena: Hello.

Matt: Welcome to the show. Thanks for coming on.

Arlena: Thank you. Thank you for having me.

Matt: All right. So you're in Oklahoma used to be a concrete mixture driver. Cool. So tell us a little bit about you. Also, sometimes I drive for Uber. Sometimes I did that for a little bit when I was getting started and made a lot of money paying for a lot of ads built my business, somewhat off of driving for Uber.

Arlena: Yeah, I get a lot of likes networking through Uber as well. I have my little QR code for my TikTok and I have like a picture and they'll scan it well you know before they leave the car and they go check out my site and free advertising is crazy.

Matt: That's crazy. And pretty fun. That's cool. Yeah, it's like, yeah. Well, cool. That's super cool. Tell me a little bit about you're working in a concrete mixing job or you're driving and suddenly you find legendary or how did that how did you find us?

Arlena: Okay, well, I was on TikTok like everybody else. And I saw a guy on a live show and he was talking about time freedom and he was talking about how much he's making now online that it's crazy. And the money just comes in. And I was like, Well, I gotta go check this out. So of course, I went to his link. And it was only $7 for the 15 day challenge. And I was like, you know, that's not a big risk, so why not just try it out? So I started the challenge. I dove right in. A lot of people don't do that. They just, you know, they buy it and then they're like, Oh, I'll do it, whatever. But I jumped right in. And I think it was my favorite day and day three or day four, when they talked about mindset, and previously the summer before I had gone to an object of spiritual others, like yoga meditation type spiritual. And so my mindset was already changing from, you know, living a normal life already, and then bringing in Legendary and they're talking about mindset and you don't have to depend on someone else to build your dream. So therefore, I was like, let's do it. So I started retraining my brain. My mindset changed and just being at the concrete mixer job was just bringing me down and I'd been wanting to leave for like a year prior to that. So it was just like it was destiny. It was all in alignment for me to make that move but really broke the straws back. Yeah, I was at work. I got cement powder all over me. Okay. And he was like, Well, you know that sometimes that happens and I was like, no. But when I am done, yeah, I come to you know, a little clean white couch truck. I jumped out of my truck. I'm just crying. I'm just so mad. And I was like, I'm done quitting and he was like, come on now. Think this through. You're a fine damn worker. We don't want to lose you because I was the top driver of the company. Okay. And he was like, I don't want to lose you. Like please, you know, don't leave us today and think about it. And then I'll give you a day with pay. You can think about it and then come back the next day. So I went home and thought about it. And I told him I said, I work 60 hours a week. I'm missing out on my daughter's life. I'm done. Sure. And that's how it happened. And actually that was before I started making commissions from you guys because Oh, geez. But I believed in it so much that it happened and then you know $3 Here $3 there, then $1,000.

Matt: Yeah, you really went in on it.

Arlena: Yeah. I mean, I believe in it that much. It's not only about the money but also just like changing that mindset. Of being able to work for myself and still be able to spend that time with my daughter. I mean, that was my y right there. It was my daughter.

MAtt: Yeah, yeah. And even if you're short, get the mentality to have like even if you are doing a little bit of driving for Uber to supplement. The thing is, you can do that on your own schedule, right? So it's like, it's like, Alright, I'm gonna take the night off or, you know, whatever. My daughter's got a dance recital or a basketball game or something. And it's like, yeah, I'll be there like, absolutely will. Yeah.

Arlena: Yeah. And I had missed basketball games before. My daughter's basketball game, and it just killed me. Yeah. And I was like, this is not worth it. It's just not worth it. Yeah.

Matt: Yeah, totally. And so some of that mindset shift was like taking back some control or taking back some autonomy or feeling like, I've got too many restrictions. And I'm too like Conchie like, yeah, so it had been building up a little bit when you went through our training, the legendary training. Was it the first time you'd ever done any training like that? Or had you done some, like, Had you taken courses before?

Arlena: Well, in college, I did marketing and advertising. But that was like 100 years ago. Of course, I didn't, I mean, I remember the concepts and yeah, but really, yeah, the training really opened my eyes to a new way to market. And I've always been like, I've done elements. I you know, I've done lots of things. My grandparents were an LMS. So I've been doing it at a young age, but I never had as much success with them as I did with Legendary. Maybe I just didn't believe in it as much, you know, either. I mean, I'm still kind of in a lmm just because I really liked the product which is vitamins and you know, good stuff for your body. So I still do that. But I don't promote it.

Matt: Yeah, so yeah, because when you've got a mentor or like a family member or yourself, who's tried things like that, whether that's network marketing, or some sort of, you know, even like drop shipping or something you have sort of like this. You have a little bit of an in or a little bit of like how should I say that? You've got at least some kind of starter knowledge of the idea, like, Oh, there's the possibility here. And I think that that helps some time to Wow, interesting, super cool.

Arlena: And also with Legendary what's so great about the training too, is that I realized that's different from I don't have to try as hard. Like I don't have to try as hard as far as promoting and I don't like the element of being on the phone with people a lot. And with this one, you know if they choose because I always touch base, especially if they get the 15 Day Challenge. You know, I'm here for you if you have any questions like but, but really I don't have to work as hard. And that's what I liked. That was the element that was in a couple years ago. I was on the phone all the time and the whole time freedom thing went out the window because, you know, my daughter said Mom, I want to go do this. But oh, I've got you know, I've got 10 calls scheduled tonight that I have to talk to people just to get them to buy this product. And with legendary you just let the internet take care of it for you. And that's the beauty of it.

Matt: Yes. That's been the whole model. That's been the whole like, that's been the whole like messaging and messaging to that basically the network marketing crowd is like hey, you're holding all these like home arrows and all these like home. What do you call like home parties, trying to sell people Pampered Chef and all this stuff which I get and honestly, you know, back in my hometown, my mom would buy Pampered Chef stuff from like her, her, you know, church ladies and you know, they get together and do like a Pampered Chef party or whatever or they you know, our bond or you know, different stuff like that. But I do think that for some people who are like I think for some people who are genuinely interested in that stuff, I honestly feel like they enjoy that to a certain extent and for the people who are like really business oriented and doing this for their lifestyle and doing it because they want to have extra income and stuff like that. I think for those people. Well, I've seen you were on a lot you Okay, so let's bring it back to you. You You were on a live with some was it like, let me take a guess was it might have been Calvin or it might have been Ian or somebody else? 

Arlena: It was Paul that I that I got the week from oh cool

Matt: He's from Oklahoma too. Yeah.

Arlena: We got to talk on Messenger all the time. Like he's kind of like my unofficial mentor. Matt: Cool. He's a good dude.

Arlena: Yeah, I'm finding questions. I'll just ask him or it sounds kind of low about something. Matt: You know, he kind of lifts me up and that's cool. I told him I was going to be on the show and he was like, Oh my gosh, that's awesome. That's so cool. So yeah, with the whole, like, with the whole, like home party idea and that kind of thing. I think the big thing, and Paul is a great example of this because we've actually had him on our teaching as a virtual mastermind. For us about what he calls a micro webinar strategy. And that's really what this is. And the webinar is a way to do a seminar or a home party, online and now, technology further where you actually don't even need to like have people online webinar or drive to my house so we can you know, lock you in a room and sell you Pampered Chef, right none of that stuff. You can literally go online. You can literally go online, open the app that you've been posting on TikTok or Instagram, hit Go Live and foam like they're all of their massive algorithm and network puts you in front of hundreds, sometimes 1000s of people and.

Arlena: Getting them to stay is the hard part. Yeah, that's what I'm finding.

Matt: Well, I think so. I here's the thing is I think that as you build your audience, I think that there's a couple things one is being maybe a bit controversial or maybe being a bit like having some degree of shock factor so there's there's a healthy balance of shock factor where you don't get like reported a lot but for instance like the other day on a on a business blueprints training on we do every Thursday for our business blueprint members, I do a live webinar and I showed them how to go on your notes app on your phone and type a headline and then use that. Use that Notes app. Screenshot as a backdrop for you. So you can use it as a green screen backdrop. In a TikTok or in a TikTok live and so you can type out a headline like, like a guaranteed way to get your dog to stop barking like a crazy maniac, right? Or something like that, something that's funny, but also is a real benefit driven attention. Grabbing headline. And then you go live and you're sitting there, but above your head is a written headline, talking about what you're talking about, right? Because if you as a consumer, you sit down and you look at your TikTokand you start scrolling, right and if you think about it, you're like, well, this person's live. I have no idea who this arlena person is. I don't know why I don't want to sit here and listen to her live. Because I do that a lot as a consumer and I started thinking about that. But there's a couple people that I would stop for. There's a couple people that I would stop in their lives and I was like, why am I stopping for their life and why am I watching them? And you know what it was is they had a really controversial political headline above their head. And I just thought it was interesting. For instance, there's a couple of them that said I'm a left wing liberal. Here's what I believe in and there were three bullet points. There were only three. It wasn't like a huge written out thing. There's three bullet points are all short and it said you know I believe in blah blah blah. I'm not gonna get into the politics of it. But it was just what it was like and then the bottom part here's what it said. It said debate. And it was and the amount of people who were like, here we go, I'm ready. I'm gonna tap into this live here we go and start getting all this engagement and now you're getting put on there for you page and you've got all your followers coming in and now you've got for you page coming into your live and eventually you keep people around with the debate me kind of style. Other people had also put up their cash app, but you know, you could put your link in the live on that note set. To right go to, you know, arlena.com or whatever, to learn more something like that, right. So you can turn that whole thing into an attention grabbing headline, basically a sales page attention grabbing headline, a little sub headline with some bullet points, and then you can basically turn your whole life into a selling webinar or into a video sales letter where you can actually sell to people.  Well, basically what I was saying guys is above your head. You can use some sort of, you can use some sort of attention grabbing headline and and and you can bring people in I mean, you can you can you can bring people in from that headline. But, you know, when you really think and this is just it, whether you do this or not or whether it's the best idea or not, I don't know. But what I found is that this is part of a larger marketing principle, which is when you're scrolling through and you're like, if I really wanted to, if I really wanted to get people's attention, bring them into alive, sell them something, how would I get them to stick and then all you've got to do is kind of scroll through that social media channel. Look, look, look, look look and then you're just like this got me to stick Why did it get me to stick and for everybody who's here with us live? This is a big marketing key which is you start to think about your experience on social media or on sales pages or in any sort of marketing. You need to start to think through it like a consumer. Yeah, but you need to think about it from the producer aspect rather than just being like wow, this is so fun. Oh my gosh, what a funny video. I'm going to send this to my friend. Yeah, fine, but you also need to think about what exactly was that? Why am I hooked here? Why? Why am I sticking to it? Just every time I came across a live show that had some sort of headline I found myself reading that. And

Arlena: It's a good idea though.

Matt: In fact, I might have saved that photo from the other day. I'm pretty sure I got here and took screenshots of what this kind of looks like just start marking immediately. And it's just down here at the bottom on TikTok. If you're posting it's just the hit effects. And then that little thing right there is like it's hard to see there. But it's like a little green screen basically is one of the apps like and, and then you can put whatever image you have on your phone. So if you go into the Notes app, you just type a little headline and then you push the volume up and the power button and it takes a screenshot. And then you upload it into the green screen there. It's super fast and easy. And I actually think you know it would work really well for or it has worked really well for just a normal tic toc video too, but I know for lives especially because it stays above your head the whole life. The whole time. You just have this headline right above your head. So anyway, I use just the Notes app on my iPhone, like just any notes app doesn't matter. Whatever can, whatever you can type on. It doesn't even matter. You can use any app in the world. As long as you can type and you can get a full screen. I just like the Notes app because you can get the text really big. And so anyway. All right.

Arlena: Excellent idea. Oh, really it is because I've been trying to find my way on the lines because I don't know the mini webinar. was working for me because I tried it. And I didn't know and so Paul was like, Well, you got to find what works for you. And what your audience since I'm a single mom, he was like, you know, you really need to, you know, bring that to the forefront and really focus on bringing in single moms or moms that work from home or want to work from home to be with their kids. And so that's what I'm revamping a lot of things right now like I'm revamping my funnel because I feel like there's leaks in it because I haven't been getting very many, as many days challenge people on there. And also like I was in the beginning, oh my gosh, it was just like crazy. Like they're just coming in every day. And that's kind of slowed down but I'm still doing the same things. So I was like, Well, I guess it's time to revamp and just start doing something a little different. 

Matt: Well, maybe, but also you know, some of it is just purely down to traffic. And you know, if it's like a single mom thing you know. Some of the best performing people and channels that we've ever seen have been people who go live every day or every couple of days. And you know that strategy I just talked about with you would be like, hey, single mom, you know, single mom earns earning, earning money. Through a weird business model right or something like that, or through weird online business. And that just is above your head and you're live and you're just chatting and you're talking right so all that stuff. But my larger point is yes, find something that works for you and figure out a way to do more of it. I think once you find something that actually works, then it's all about how do I take that from 1x where I am to like 5x or 10x Right so yeah, anyway. So I'm in the world and in the land of what you're currently doing filling holes in your funnel, that's a big one. And doing that without short of I would say doing that without stopping what's working right? figuring out a way to sort of experiment with new things, but also don't don't stop the thing that's produced some form of income for you, which is a tough one. When it comes to creating content, are you creating content daily? Is it a couple of videos a day or is that one video a day? What's What's your content look

like? 

Arlena: I absolutely post at least one a day. At the very least. sometimes two, sometimes three. It just depends on how my day is going and also like if I have a lot of things going on with a kiddo. My life has been turned upside down right now. We are moving out of our house and going to live in an RV full time so that we can travel and do the things we've always wanted to do. So yeah, big changes are happening. So that's been taking up a lot of time, but I still post at least once a day. And then if I'm just like, not feeling it, I'll go back and pick one of my videos that did really well and repost that. Put it in the tick app to get the watermark off and then repost it and I also post on Facebook, Instagram, and YouTube shorts. So I'm Omnipress Jay's,

totally omnipresent. I'd like to get into Pinterest. I've been watching. I think I've watched the live show. I think it was Friday with the Pinterest thing. That they're doing. I'm gonna have to try that too.

Matt: Yeah, Pinterest is a big one. It's a sleeper and it's picking up steam and picking up steam and picking up steam and I think Am I right, you're part of our Blueprints, right? Yes, like you bought our Blueprints. Well, we're, you know, one of the benefits of our Blueprints. Again, this is something totally different than what most people do online. But one of the benefits of our Blueprints is that we have lifetime free updates. So, for instance, we've had our blueprint, we've been selling our Blueprints for a while. But for everybody who bought our Blueprints back in 2016 or 17 We at that time, we're not doing live weekly trains with me and sometimes Sure, but it's mostly me. We weren't doing those that weren't part of what they were sold. And then we just started doing them in 2018. And they all got access. They didn't have to pay extra, they didn't have to add anything to their order. And the same is true now. So last year we added a whole entire segment from a six figure earner I think to my high five figure earner who? There

We just finished it up and kind of went through some edits and stuff. We're going to add Pinterest training to it. And guess what? No one pays extra for it. Right? So it's cool it's a very rare investment because you think about it when you went to college for marketing and advertising 20 years ago and you paid all that money. It's probably a little bit less than what you might pay today because it's just the cost of tuition. Everything is insane. But you know, for somebody who's finishing up year four of a marketing degree right now at a university. They go out, they go out into the world, two years later, they want to learn something about marketing and advertising. They can't go back there. You don't just get back into your course logins. And now it's updated with the newest stuff and you can just access it no you go back and you pay another couple $1,000 for another course. Right. And, you know, so I just feel like it's really powerful in that way and that it's, you know, maybe a couple it's five to 10% of the cost of a university degree in marketing, but it's constantly updated with relevant information. So anyway, we do have a Pinterest thing coming out really soon. You can get going on Pinterest at that point. Well screw that you can get going and Pinterest right now but you can get some tips and maybe some help. So anyway. All that to say for people I'll give you the last word tonight for people who are here. They're just getting started. They're going to create their first piece of content thinking about maybe starting a TikTok channel but they're like dang, this is going to be scammy hard. What would you tell those people?

Arlena: Just do it because it's really not, it's really hard to get traffic and if you don't, you know, produce content for people to see and to draw them into your site. I mean, you have to and also like just to get to 1000 followers, I thought it was going to take forever, but it really only took me a month yearly only took me a night and I had it spreading because I was like okay, whichever one does first, you know, I post the same content. And I didn't really have a TikTok. Before that. I just had maybe a few things on there. Just so people didn't think I was a troll. So yeah, just do the content. You gotta do the content model after people that are doing really well. That you see here on the Legendary or Wake Up Legendary that's how I started making my content. I was like, What do I do? What should I say? Because I don't really know. Yeah, and so I would go and I would watch them and be like, Oh, that's a really good idea. Well, I'm gonna make it my own and then post it. Yeah. So yeah, that's the easiest way just to model after people that are doing it. And doing it. 

Matt: That's cool. It's awesome. Well, Arlena thanks for coming on the show. And thanks for giving so much value today. And if you ever need anything, we're always here. Reach out and touch base with us in a couple months. Let us know how it's going. What have you experimented with trying it out? And we'd love to have you back on the show.

Arlena: Absolutely. Thank you for having me.

Matt: Cool. I'm going to put up our Elena's tic toc here and you guys can go follow her it's arlena step it's @arlenastepp and you can find her on TikTok go follow her and then also leave some leave some love in the comments and let her know Hey, I saw you on wakeup legendary what was powerful today? What was the big takeaway? Let her know and then you know, blow up her videos. Like her videos when she puts out a new video like it, comment on it and give her some love on social media guys. We'll be back here tomorrow, same time, same place as always. We've got if you want to get a daily reminder you should always be tuning into our wake up legendary show every single day. You can text w u l so you text the letters WUL to (813)-296-8553. Pull out your phone and send a little text right now. You'll get a text message reminder every time we go live so you're not going to get a bunch of sales pitches. We're not going to try to sell you a bunch of stuff. All right. We don't have a lot to sell you through text message. It's just a simple reminder every time we go live in the morning, you can tap on the message when it comes to you. You'll go right into Facebook Live and it's super easy. It's just our way of basically acting as your alarm clock every morning. Hey, come on. Get on the show. So we've got here tomorrow Dave will be on the show tomorrow and look forward to having another awesome guest tomorrow. See you guys, peace. 

How To Use Pinterest To Increase Traffic


Below is the transcription for this episode:

Dave: Hey what's going on my friends? This is Dave Sharpe, welcome to Wake Up Legendary just in case you're here for the very first time. This Facebook page, if you happen to see this live Facebook page on this page over the past roughly two years coming up I think in two years, we have interviewed a person a day, every single weekday. So I think there's almost 500 of these interviews. There may be more. Why am I telling you that at the very beginning of this of this, of this show, is because I want to start reminding all of you when you come on to the show if you're brand new that this interview may blow your mind because you're listening to somebody who came right before you who's doing it and you may find amazing hope that you've never found before any other company or program or business you've started. But I also want you to remember that we've been doing this for nearly two years that we've been in business. We're in our I think six year business but about two years ago when all this stuff started in the world. You know what I'm talking about? I decided to start going live and interviewing our customers every day to show people in our community that we weren't going anywhere. And what happened was just this firestorm of success stories that surfaced over the past couple of years, maybe more Well, definitely more by far more than any other anything I've ever been involved in before. In anything that I've ever seen before, more success stories, more raw testimonials, more just people coming in here and thriving because of the right information from the right people in the right environment and in so, you know, yes, this is true. I mean, a na says no one does this. No one will show me a company that shows me a guru who actually wants to talk to their customers every day. It's unbelievable nowadays, in order for a company to talk to their customers. I mean you have to have lawyers involved. You got to have full you know, red tape, documents signed all this kind of stuff because all but you know what? This guest that I'm going to bring on this morning. I've never spoken to him before. As a matter of fact, he was just having video issues and I didn't even know if we were going to be able to get them this morning. But I see he's ready. He's yet another person inside of Legendary who's taken this knowledge and ran with it. And I'm excited to hear from Kane Welcome to the show brother.

Kane: What’s up, man?

Dave: I like the hat.

Kane: Thank you, man, thank you.

Dave: Nice. Is this something that you wanted to do? You saw the show go on and you said hey, you know maybe maybe I could be on that show one day or why are you saying thank you? I mean we're shown before yeah.

Kane: Oh yeah. Because I've been hitting these milestones ever since I started legendary man. I'm just knocking them over. And this is wonderful. You know, that person was just like, getting my first 1000 followers on TikTok and then it was getting my first high ticket sale and then now going on Wake Up legendary. All right. Now check this out. Amanda said I'm just getting started. But I've never felt more seen and more safe getting involved in anything, not even my nine to five. I already feel like you guys are my family without ever knowing you. That's pretty cool. How did you feel when you first got started?

Kane: Man, you know I first got started, man. It was a journey, you know? Because like I tried. I tried a lot of different things. You know? Like you try to come back when I was when I was 21 You know I had my firstborn and stuff and that's pretty much when I started off working the nine to five job because prior to that, you know, I was always after that fast money. You know? I was either like selling drugs or going to concerts, selling clothes out of my car. You know anything I could get my hands on I would do it but since I became a dad, you know I just try to figure like, I got to be legit. But that was fun, too. Because, I mean, I was making minimum wage and I figured like, Alright, maybe if I do a lot of overtime, that'd be the solution. Definitely not work two jobs at a point. Definitely not. You know, it's just wear you out and then I figured okay maybe if I went to a different job and now be the solution, but it was the same shit different toilet you know? It was you know and then pretty much my attorney came with the whole business thing in 2018 when marijuana became legal in California, so I opened up a dispensary and I got pretty far in that. You know, I came up with 100k. I was able to come up with a commercial building. Got vendors. But the thing is, you know, once the city came out with their licenses and stuff, they wanted 30k Just for the license and it was a bidding war. So it wasn't guaranteed and it wasn't it wasn't refundable, so I couldn't take that risk. And then one day I came across Amazon FBA so I know I went with that because I used to sell on eBay. But that was kind of limiting because having all that inventory sucked and going out to stores every single day finding more and more products. And sometimes I'll be stuck holding the stuff but I figured that you know what, not you put everything in Amazon so I was like I got kind of foreign the results that I received and that was always a big thing too, because you just never know how much it was going to cost you to bring stuff over here from China. So I want to get away from physical products. So you know I went and I found out about dropshipping that didn't go really well for me. I saw a Forex daddy going well for me either. Crypto and stocks.I came across affiliate marketing and the thing is that I knew that it worked because I bought stuff funnels before so I was like okay, yeah all right, this stuff does work. I just didn't know anything about it. But I bought into two different courses and that didn't work at all and then the last course I got for legendary was like it kind of helped me but it was funny because they told me about putting slash promotion, and they mentioned you guys, so I got into it a little bit. But the thing is that I didn't want to get stuck into the shiny object syndrome that I fell into a few times. So I just finished up the course but yeah, I didn't see results. Then I went back to legendary. Got into TikTok. And that's pretty much when it changed me bro because the thing is that not only did your training resonate with me, it was just everything just clicked. Everything just clicked. And it wasn't just like the great step by step training, but it was also the mindset that you also set up because a lot of things don't talk about that. You know, and you do need to change your mindset for you to become successful in this. You know, you can't just think that this fast money is going to happen when it's not it's all progress process. Yeah, man here I am.

Dave: So what what I mean that's a journey you know, I mean, you've you've done a lot of things you remind me of my story, you know, when I first got started was a lot of see Amazon FBA and drop shipping wasn't as popular in 2009 ish 2010 as it is now. You know what I mean? So, you know, back when I started, you know, it was a lot of MLM you know? A lot of MLM.

Kane: Life insurance stuff and I've heard so much how to get me into one of those things like hey, you know what, we're gonna talk about business stuff on cool and next thing I know it was a bunch of people just hyped up and dancing stuff and only and then trying to get me in there in their group and saying, Oh, you bring people and stuff like, yeah, man, you can make a lot of money but we're not selling anything really. But like Yeah, but you're bringing people so they can you know, you can make your money like that. 

Dave: You know, look at all these things in there, they, you know, the bottom line is are they as good of business models? No, they're not. And I'm not even gonna go in and soften up and be like, it's the right thing for the right person. I mean, the truth is, you know, with the world and the conditions that it's in right now, you're asked don't want to be relying on no body. No chain. No Shi Jing pain, no doubt. No Joe Biden or nobody. Because I'm going to tell you something when you can't, you know when I mean for God's sake, we couldn't even leave our house, let alone get products into the country. So if your business model is built off on going to stores like TJ Maxx and shit, and looking for cheap products that you can leave your house, what are you doing, you know, you can't let alone get products in from China. So, you know, is this the best business model? Yes, yes, it is. Selling information. I don't care who looks I could lay this business model out to 50 people in different states doing different things. And I could say, let's compare this business model selling information where it requires next to like low to no cost software solution. So all of the platforms I can advertise my information on are free. And it only cost me very little for the tools that I need basically to be able to operate the business model. Which is a landing page builder and autoresponder one one wants to collect an email list which I should and the rest. There's no way I can get up and running today. I don't have to wait, I don't have to get enrolled or like to all wait for a package to come in. So I mean, hearing you go through all those things just reminds me number one of the journey, because I think we all identify through our own story, you know, and I remember my journey and it was it was tough in the beginning but it also what came up for me was just how smart this business model is. And how every time I've gotten away from it over the years, I came back to it because it was just so it just made too much sense. I could do it there was no overhead. You know how with every product the number one question is always well what's your cost to make the product and with information the only cost is your ask learning if you're going to create your own course the information to then be able to teach more simply if you're in marketing just directing people saying I don't know access to this information to begin to change your life and get the result that you want. And that applies in any niche that can be done in any niche and then the customer gets instant access. I get instant access to my Commission's or as fast as possible. Because I don't have to wait for something to be shipped or whatever. I get instant access to my money. And I'm often running and there's no turning back. And so I don't know that that is one thing that came up for me because sometimes we think people are a little wishy washy in the mixed messages here about business models but have no confusion. I don't care who Tom Dick or Harry on Facebook said that FB or you know Amazon, you know, FBA or drop shipping or anything else was better or simpler than this. I just don't care. If you do affiliate marketer learn from us, but selling information products and doing it as an affiliate. There is no simpler business model on the internet. Yeah, I don't know you don't have to agree with me. I don't give a shit.  I did it all day. I don't know any things that people need to realize that day with plenty of physical bodies, it sucks because I mean, you still have to deal with customers. You're gonna have to fake the products. You're gonna have to deal with returns. You know, you're, you're spending a lot of money on that, you know, and it goes into your profits and in MLM when you sign up as a distributor and then the permanent you because you're going off doing other things because you're an entrepreneur. I mean, that's another thing. You have to be smart about what you're getting involved in. The other. The other challenge a lot of people have been having on Amazon and you can talk to guys like Austin Becker. Who has come over to affiliate marketing and had one of the best years of his life last year. But you know, when you start getting into trying to create your own products and expanding your your Amazon Empire, and you know, a lot of these cats are getting hit with with with patent marks are trademark, you know, lawsuits and all this kind of stuff because they're writing the edge of products that are already invented and have patents and people who have come so there's so many different pitfalls that you can fall into with businesses and I just, I mean, look at the thing that happened to you with a dispensary. You're up and running. You're on your way and then boom. I don't think people understand how, with most businesses, there's a lot of red tape and a lot of shit you have to overcome to get that business off the ground. And with this, you're off the ground and running in. And I want you to tell more of your story and I just want to know I made a big point about this, but it's a big deal. And I think for those of you who are watching and thinking about don't looking there's going to be other things that come along that are going to be appealing and people are going to make them sound good. But if you have any track record of stuff that you've done before this, just look at it and learn from it and don't make the same mistake twice. Because that's the definition of insanity. You know, so for you. As you were as you were kind of, you know, going through this, this training is getting started. What was going through your mind? Did you say Oh, I can do this, no doubt? Did you have some imposter syndrome, some fear at all about doing video? I know we're going to talk about Pinterest. What was kind of your experience as you're going through the 15 Day Challenge and kind of starting to envision yourself doing some of this stuff.

Kane: You know, because of like my prior experience in finance sort everything else like it was it was a lot it was an easier process thing is uh, you know, I just I still didn't understand how everything was because I still like kind of that you know, I tried all the courses and didn't know how to lay out everything. I mean at least didn't lay out everything right for me to understand it. And then what would catch me off guard really was putting myself in front of the camera and stepping out of my comfort zone. Yeah, that was a major thing for me too. Because I was like a man, I don't know about putting myself out there like that but it really is a game changer because people always want to talk by doing affiliate marketing as well and kind of do it without showing their face or whatnot. But it's really not that big of a deal. Once you start doing your first three, four or five videos, then it's like okay, it's repetition after that. It's not that people overthink the process and that's what the problem is. You don't want to overthink it. You just go with the training and just everything that you laid out there. It's there for a reason, you know, and it just all makes sense with suffering together and say, you know, one day at a time, like Yeah, it's such because like, you know, at first that you don't, you don't have the following base. So you have your doubts about you know, imposter syndrome and talking about Yeah, but that's the thing though, people like to see the journey as well. They want to see that you know, a regular regular guy can go ahead and do it themselves as well. And taking it one day at a time and you're going to see the results but the truth is that in my career online, there's been several times that I've gone for the quick cash grab. It's always in the ass because you know if if

beat beat being a business person is about making your customers feel safe and feel like care. Dave: And they want to be sold. They want to be marketed to and they want to have an opportunity to say yes, to change their life. And that's why I don't mind offering products or ever marketing or selling anything because I know when somebody says yes to something like this man, they're saying yes to changing their life and to me, that's a wonderful choice to give somebody into I love every time somebody says yes you know because of their make, that's a whole move for them to say you know what? Yes I want to change and grow. I want more so what more of a beautiful thing can you sell? Right and can you market so I love selling and marketing but the thing I was going to say about you know about just this business model and in you know this this business model and being in business I learned is just about caring and giving value to people being valuable, being valuable, and whether my value as a business person or a content marketer. Nowadays, right? We're all marketers, we're all content creators to just make somebody laugh. And or if it's to make somebody think, or if it's to give them a few nuggets of my experience or tell them my story. I mean, those are all ways that I can add value and as long as I'm doing that, I can mark it as a call to action and sell stuff until the cows come home. And I can have unlimited upside. I can make as much but the moment that I stopped giving value in thinking of my business as there are people on the other end of this are receiving this message. That's the moment that I'm going to start to suffer in my business. So here let's look at this. There's a transition of being self conscious thinking all about ourselves. Right came when we first got started. It's like the video and it's like, Oh, um, it's all about me. I mean, I'm, I'm not looking good or people are gonna judge me, right. We're totally self absorbed. And there's a moment when you stop giving a shit. And you transition over into how can I add value to people and start thinking externally what kind of content can I make that you're going to impact people? You remember when that happened for you? Or has it happened yet? Just the day that you just said, Okay, I gotta stop giving a shit. I remember what time it was for me. I was walking my dog. I was feeling unsure about telling my story and being more vulnerable and content and I found I heard a guy who was listening to a sales training from Jeffrey Combs. And he talked about being an alcoholic. And that really gave me the freedom to lose stuff in my content and start being more external, instead of all in my head. You know, Tony Robbins says if you're in your head, you're dead. So when I was creating content at first, I was all in my head. And it allowed me to be more external. Dude, is this resonating with you? Do you know what I'm talking about when we're so self conscious at first? Did you say you had that imposter syndrome? But then one day or slowly over time, you just go from being all up in your head to just executing and operating and focus on focusing on the customer? What's coming up for you as I'm saying this?

Kane: Yeah, I mean, going through it at first. Yeah, you're gonna have that self doubt you know, and do you not like oh, okay, well, that makes me special. You know, when you hear other people's stories and stuff and people that are already making it that are successful, and you're like, man, well, my story is not like theirs. You know, you're always trying to compare yourself to them and not realizing that everyone's story is unique and that's what's right there that's gonna separate you from everyone else. That's when people say like, resonate with someone else. And, and things like me, and you can be saying the same thing right, or promoting the same thing. But the thing is that someone's probably gonna see my story compared to yours and be like, You know what, I resonate with Kane more than I do with Dave. And it's just being yourself, you know, and the thing is, like, you don't want to don't don't limit yourself with that. Don't be afraid to put yourself out there and I mean, I don't know people just are plenty afraid to be judged, as well. You know, and there's no one there's no one out here to judge. You know, no one knows everyone's story and stuff like that. But yeah, I'm sorry. I can't hear you.

Dave: Nobody should have the power to take up space. For free inside of your head. You better damn well start charging rent, if you're going to give him that much time and space inside of your head. Right. I mean, a lot of Section Eight up in the cranium, you know, I mean, there's low cost housing up there, you know, I mean, so what talk to us a little bit about tick tock and Pinterest in your journey of marketing. What, what can we learn from your experience? I mean, I know that you've got some Pinterest experience, and you've started to get some traction there. But tell us a little bit about what you know that you didn't know before about driving traffic?

Kane: Yeah, that was that was a big thing for me you know, I just like coming up with content in general was just like okay, what am I going to do you know, but always hear people like don't wake up legendary saying like, you know, just look at other people's content. You know, like, just try to make it into your own stuff. And that's exactly what I did. And little by little you know, as you make these videos, you start coming up with your own ideas and the more experience you have, you have things that you come across that are your problems. Other people are going to have those similar problems swell and then you get content out of that but once again the ball rolling stuff and we start CP with like leads come in and little Commission's come in you're like oh, shit, like, it's it's, it's real. It's real and funny because you had a pretty T the marketer and you had her on her husband. And, and so remember, she was talking about Pinterest. So I reached out to her and asked like, oh, what kind of training to take or whatnot. I don't think about any training. You know, I just kind of did it this way with Pinterest. And so I went with how she said it and next thing you know I started to make it there. It was a slow start. It was so thorough on Pinterest I didn't know what I was doing. But like the habit where you can do like ideal pins ideal plans, and that's where that's where it pretty much took off with Pinterest with me and stuff and little by little I was I was coming up there and stuff and even with tick tock I mean, yeah, I've been hitting these milestones like my first 1000 followers. I never thought I'd get 1000 followers. Now I have almost 600 and stuff and I'm still going. You know, I'm still putting out content waiting for something that big would have blown me up but I mean, you can so you don't need to have that many followers for use or seeing results. And that's really the purpose of content. You put it on YouTube and Instagram and all that like that's more traffic that's coming around. So that's more opportunity for you so you don't want to don't limit yourself and don't think like oh, because I don't have 100,000 followers and stuff that I can't do and don't think that way. There's people I see on the show that are pretty storming the first three months and they're already kicking ass. 

Dave: Yeah, no doubt, no doubt. Talk to us a little bit more about this Pinterest thing because you had said something about the idea of a post or whatever and just just give us a little bit you know, the nutshell version of what you learned and what you're doing. So if people want to use Pinterest, they can at least have a little bit of a head start today.

Kane: Honestly, it's not really much to it because you know you have you have like images or posting them on Pinterest. You have different options. And I was doing everything as a pin. You know where you can start putting in your affiliate link. But you just want to make sure that you put your affiliate link in your bio and then from there just start creating idea pins. I don't know what's what with Pinterest right now, but you can with idea pins for some reason. Pinterest is really loving that and shooting out your stuff and with regular pins, and I wouldn't see much traction until I started using idea pins. That's when more and more people start seeing my stuff. My followers are going up. Because at first when I first started I was like following everybody. It seemed maybe that would help me out but that wasn't really the case. As you see how many people I'm following. I was following a bunch of people. Hopefully you know, that would help me out.

Dave: So when did you start this?

Kane: September.

Dave: I mean, I was scrolling through like you got a lot of content on Pinterest. There's no doubt man. I mean, and this is what I think you all need to like, look at this stuff. It's all the same. Like this is really easy content to create. And what happens when you create enough content and enough on enough channels? At a certain point, the traffic just becomes you know, where you couldn't turn it off if you try.

Dave: You know with the presence right Dave? 

Kane: Yeah, yeah. And at first it sucks. And I was gonna say this before we got that than them. No followers, are those five followers in your film, like a real, you know, like a real duck. But everybody has to go through that. I mean, every single person has to go through that. I don't really know what to say to people. I mean, you know, shout out to the people of Ukraine, you know what I mean? Right now, just just, you know, two points to make about them is like, you know, first of all horrific as an entire community in a company specifically, I just want to send love to those people and anybody in our community as friends and family there. Number two is is that when I look at what those people are going through, and I think about the uncomfortability and the in the in the in the sacrifice in all this and I think about me and I think about the the the uncomfortability that I have to go through with picking up my camera and posting some videos. It allows me to get a different perspective to realize that I get to pick up my camera and I get to do this shit. You know, sometimes being able to see something horrific in somebody else's life makes me want to take my problems right back off that table. You know what I mean? When I start putting all my tape problems on and then I see your problems and then I say oh shit, let me get my problems back. Wake Up Legendary. Oh, you know, I don't say that to make anybody feel bad. I say that to help you. To offer you to invite you to just put on a different pair of glasses with some of this stuff. You know, it's it's it's just it's just a simple shift of perspective and that all came up because I was looking at, you know, how much content you created. And the fact that you've worked your ass off, you know, and in, there's going to be a certain point when all of this traffic combined, coming from TikTok, Instagram, Pinterest, all these places, is gonna is going to be so much that, you know, you're not going to know when the traffic look where a sale even came from. It's going to be hard to track it. That's what happened and that's a great place to be, you know, sort of looking forward to that everybody and I'm sure you're probably already somewhat experiencing that with everything that you've created, but I wondered if you would respond to that if you want but I also want to know if you would show us just the simple difference between an idea pin in a regular pen if you if you could just walk me through that in here on the screen, so we could see the difference.

Kane: I mean, I don't think you have that plus button right there with the right examples button on the right side. Where you can add content.

Dave: Can you see my screen?

Kane: Yeah, I see your screen. On the right side of your screen. There's a question mark. I'm not sure what that is, but I know there's a plus button to add content. Why not? Create a pin board whatnot. I haven't really done all that.

Dave: So can you explain though, what the difference is between an idea pin and a regular pen? I mean, I guess that's what I'm trying to get at because I want people to understand what Pinterest is, is this Pinterest stab at trying to model something like what TikTok as or is this? I mean, just can you give us a little more of an explanation about the difference between an idea and a regular pin?

Kane: To be honest I really don’t know.

Dave: Brother listen it's a beautiful thing that guys like us with histories of you know, you said that you had some some you had some history and some history, you know, and in here we are, you know, very little opportunity in the regular real world. I mean, you know, when I was 18 I got arrested right when I was out, screwing off I had a fake ID on me. So I could get into clubs or my alcohol or some shit. And right when I turned 18 I got arrested for possession of an unauthorized driver's felony on my record, you know, right when I maintain you know, I mean this was when I was trying to get my shit together. Anyways, but, you know, I was scarred for life. You know, and then going and I, in a sense, I kind of said fuck it, you know, a lot of times and I think that's what's unfortunate. About our society there's no real set. You know what I mean? Like you just have to get, you just kind of get labeled, categorized, compartmentalized, and pretty much your destiny is determined and it sucks because a lot of these things are happening. To us when our brains are not even fully developed. We're making decisions about taking out huge student loans. We're making decisions about going in, you know, making doing shit that gets us arrested when we're 18 You know, I feel like my brains are not even still fully developed, but the science shows us that a male's brain fully develops 2425 years old. So you're I am legally legally making all these decisions about the future and I'm not even fully grown up and I just love this where we have something and have found something that guys and girls and any them’s and they’s and everybody in betweens can come and find success and fulfillment, where there's no barriers.

Kane:  I'm so hungry for it you know and the thing is that I like to get to an issue where I'm trying to balance business with family you know, and I don't know if you have any advice for me on that.

Dave: I have no advice for you. I mean, I've lived 10 years of a chaotic entrepreneur, you know, for a decade of a chaotic entrepreneur lifestyle. And I'm, I'm richer than I've ever been because of it, you know what I mean? It's taking a toll on my marriage. You know, it's definitely been some times where it's been rough and, and I'm not gonna sugarcoat it. You know, I've I've separated from my wife multiple times I've I've you know, my life is not perfect. You know, my wife and I are better than we've ever been right now and closer than we've ever been. But, I mean, you know, I came into this game fresh, basically off the streets back in 2008. You know, I had to learn. I had to grow myself up in many ways, both business. So I had thrown myself up in learning how to be a man and a father and a husband and I'm still learning. So I think the idea of work life balance, it's a fun idea that to talk about, I've got some boundaries around the work that I set that helped me to have work life balance, and I think I'm also to a point to where I'm tired of working 1012 and 14 hours a day, but I did it for 10 years. You know, so not because I had to because I wanted to, you know, because I love doing this. And so now today, you know I work in a different house than I live. You know, I stopped working at five o'clock for the most part every day because that's what I get. That's when I eat. Did you know I don't try not to work when I'm home. That's my boundary. You know if you have an office in your house can you just have to close the door? But setting up specific boundaries, having clear communication about when I'm going to be done and trying to be done at that time, I'd always tell my wife five more minutes and it would be an hour. That would piss her off. And, you know, just trying to and also as much as I'm going after my dream and working so hard and feel like you know, us men especially we think, you know, we always think that we're being disrespected by everybody but you know, to not just because I'm working hard and maybe even earning good money, all the sudden things now I'm better than or or unequal to my spouse because maybe she's doing more housekeeping or homework or taking care of kids are things like that. I think that's another way of learning how to actually respect my spouse's dreams and, and ask her or him instead of always, and this is the difference between being internal or external. Right? If I'm internal, I'm self absorbed, and I'm selfish. And narcissistic. And it's all about me. And as all I'm gonna say is, I don't feel supported by you. You're not supporting my business, right?

Or when I go external, and this is when I'm mature and start thinking more like a business owner and like a father and a husband and I grow myself up I start thinking, Okay, I'm going after a dream right here. That's mine. It's not hers. It's mine. She's supportive. That doesn't mean just to sit there and go de de de dame at my desk every day. You're so great. You know, can I rub your back and give you a you know what, you know? I mean, that's a fantasy world. That's a free world that I live in sometimes that I think that just because I'm, you know, going after my dream, or doing, you know, earning some money that now all of a sudden everybody should roll out the red carpet for me. So it's helped me it's helped me to while I'm focused on my business in my dreams, to not need everybody to be supporting me or rolling out the red carpet, but instead, I use my family as a client, my very first client to say how can I serve you and support you in love you the same and not make it all about me but make you so happy and feel loved and supported the same way that I want to make my clients and customers feel? Yeah, that's a different way to look at it. You know what I mean? Besides, you know, because I feel like if you can't sell your spouse and your kids and make them feel loved and supported in and then like you and be and be connected to them, how do you feel like you're going to go out and sell and influence the world you think you're going to be disconnected from the people that you're closest to but super connected and influential over the rest of the world. That's not how it works. You know? So those are some of the things that I've done and learned over the years and I still fail. But it's gotten better.

Kane: Thanks for that, man. Yeah, that's real talk for real and yeah, thankfully, you know, I have a supportive wife and I mean, shoot, like I invest so much money i Everything I make, I put back into my business and stuff and you know, and I just, I always try to better myself and thankfully, you know, like I said, She's supportive and she helped me with the kids cuz I mean, think has three kids is a full time job for sure, man, and it seems hard, you know, and I'm trying to make a better life for just for us, you know, that's, that's why I'm so hungry for it, but at the same time, I don't want to deprive my kids and stuff. So I you know, I try to make some time for them during the week and try to do some with them, you know, but

Dave: Yeah, a lot of people in this business or male entrepreneurs end up divorced or in conflict because we want to be supported because we're on a mission. We want to be supported. Just because we're Do you know, and that's why so many people feel unsupported by friends and family but I mean, the truth of the matter is, it's not my wife's job to be my everything. I have to be able to get that validation from other places. You know, I have to be able to get the validation from other places. I can't seek validation and support from my wife, I can't she can't be everything to me. So that's why I encourage people to be you know, she just can't fulfill all those needs. She's only human. And so, I need to build a support group right here inside of this inside of this community to where I can have people who are looking at my stuff saying that's awesome or giving me attaboys because my wife is not always going to be happy with me. So I can't place my determination or whether I am still excited about my business whether my wife is supporting me or not. If she's not supporting me, it's probably because I'm not supporting her. You know, and so, you know, again, one of the best phrases that I ever learned, I said this a lot was how can I make you feel loved and supported right now honey? And instead of all and that's the, that's sales as well we learn how instead of always needing to talk, we learn how to ask questions to connect. And so instead of always trying to convince my wife and the seller on all these things, I would just say, Well, what do you need? How can I make you feel loved and supported? Well, I need you to be done every day at 5pm. A lot of times their needs are very simple. And I'm just over complicating. They're not hearing it or not asking. You know, the communication between my wife and I has improved mainly because I've started to listen, and I've started to ask the right questions. And oftentimes just when I asked the right questions and make her feel seen and heard, and like I'm not just totally absorbed about myself and my business, my business you know, we treat our business like it's some fucking like, like you know, I remember when my I just treated my business like it was damn near more important than my family. And it's just like, I gotta get out of that. If my child is crying or something like that when I'm at home. I need to deal with my children, not grab my wife and say go take care. Of that, you know, so I had to learn. I've had to learn to grow up. In becoming successful, the more successful I become, the more humble I have to become, if I want to keep the shit that I love.

Kane: Yeah you're right. It's just keep keep the depth and keep growing up and just learn as you go, you know, and that's exactly what I've been trying to do and stuff and and, you know, just surround myself with with people as yourself, you know, successful people and kind of learn and just see how they're doing it, you know. 

Dave: Stay plugged in and learning, man. Stay humble and keep creating that content, man. I mean, just never stopped taking action, income producing activities. And every day, how am I serving people and connecting with people in those are the income producing activities, not the dummy for setting up dicking around. She actually does his time and avoids doing the income producing activities. You keep doing that, you'll be fine and everybody else on this list. You keep doing that you'll be fine with 2000 followers or yet sucks getting those first 20 posts on Pinterest or whatever it is, but it sucks for everybody. Sucks for everybody. I'm just thankful I'm not in Ukraine today, my friend. With that being said, Listen, brother Kane, thanks for your story today and your time my brother. We're going to send everybody to go and follow and support you. And come back and keep us posted here in a couple of months. All right, brother.

Kane: Yeah, man. Keep doing you, Dave man appreciate everything you eat but you run out there thank you Matt. Thank you everyone at Legendary marketer used to doing it man so hundreds 100% of support man you know part of the team.

Dave: I really appreciate that man and am looking forward to meeting you one day, okay, shaking your hand. All right, I'll talk to you all right, my friends. That is a wrap not only for today, but also for the week it's Friday so tech, so you make sure for some of you who are coming on late. We see you announce yourself. Okay. We don't mind that you come on late. But if you can get a text message and listen to the entire show, just just just better, better experience. You get all the nuggets so the words WUL just type that in the section of your you know, phone where you would usually text your message in text WUL to 813-296-8553. We'll send you a non intrusive, non spammy text. And then we'll never spam you, just send your text messages reminding you about the show. Have a great week, my friends. We're going to send an email out as we do every Saturday. About all the episodes this week. If you don't get that email called a weekly round up, make sure that you email support. And so if you're making sure that you're getting our emails you can contact support @legendarymarketer.com and remember that you can listen to all these episodes on your favorite podcast platform, YouTube, they're all right here on this Facebook channel. We've transcribed them and put them on our blog in case you want to read them. Go out and have a fantastic Friday. Have a great weekend. Meet us back here on Monday for another episode. Peace.

How To Become A Full Time Digital Marketer For College Students

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. Turning down the AC there is a little hot in here and it's going to this morning. I have a feeling we have a wonderful guest whose name is Chase and he went from factory worker to 80,000 followers hours. Let's hear how he did it. Welcome to the show brother.

Chase: Thank you thank you so much I'm excited to be here thank you for having me

Dave: So what what took you from factory worker to find Legendary and starting an online business and affiliate marketing?

Chase: Yeah, well, over the summer actually is when I got into it. I was just scrolling on TikTok. At the time, I was obviously still working my factory job and saw scrolling on tick tock and I, I come across a TikTok about a guy explaining affiliate marketing and how you only have to work one to two hours per day, how you can make $1,000 commissions and happy to make those commissions even as a beginner. And so to me that sounded great.

I was like, Yeah, I'm outta here as soon as I can see that I can leave. So yeah, obviously that resonated with me. You know, making 1000s compared to making 10s a day. So I went through his funnel. Yeah, I went through his funnel, ended up on the sales page of legendary. I love the video, so I decided I was going to invest in this 15 day business builder challenge. That was what I got brought to. So I decided I was going to invest in it, I decided I was going to really focus on learning and then implement it. So I went through the challenge. Got through the final day, and then got introduced to the business blueprints, decided to invest in that. And I mean, that's how I started and now I'm here.

Dave: So, what gives us an update on life now. I mean, where did you start all this? And what's changed since then?

Chase: Well, I started in the summer of 2021. Yeah, the first couple months was good. I was growing followers a day I was I wasn't making the best content, but I was still making content. wasn't making a lot of money wasn't seeing a lot of results. So that kind of led me to kind of drift away from affiliate marketing I kind of stopped posting on TikTok. stuck with it. But I still had made, you know, a couple commissions, I still hadn't made, you know, a couple sales. So, affiliate marketing was always in the back of my head, it was always something that I wanted to add first into 100%. And so since the beginning of January this year is when I really decided that I was going to no take this is a full time business for myself. I decided to focus on education, the business blueprints, I decided I was going to try to actually understand what was being taught, trying to get the message that was trying to be portrayed to me. And then once I started doing that, that's when I really started to see big results on TikTok. That's when a lot of my videos went viral. 

Dave: Like you bought the training, and then that and then actually, what you say is you went through, you finally went through it. And when you listen to what was being said, and then you you follow that advice, and you got results?

Chase: Exactly. 

Dave: Wow, that's Unbeliev great formula. I've never heard of anything like that before. Right. I just think we should end the interview, right? It is just like, what else really is there to say, you know, I mean, I think that, that we all buy stuff and never read the instructions. And then we wonder why shit breaks or it doesn't work out or whatever, you know, and I think that goes with books, in courses and everything to businesses, you know, webinars are so many. There's so much information online nowadays. I mean, if you're, if you're just you actually just take some time to pay attention to what's being thrown at you every day, it's just information. It's like, all day, every day, it's information for you to buy more information, for you to get more information for you to ask for more information for you to request more information for you to receive more information for you to have mailed more you automate and share more information. And so of course, when you buy a course you get, I would say, you know, built up in energy energized up over the marketing and the opportunity, but then it's like, okay, I got it now. I actually need to go through it. And that part gets, for some reason, that part, you know, it's not as exciting. It's not as fun maybe, I don't know, the dopamine has already worn off from the excitement of just the purchase. And now it's on to something else. Nobody wants to do the work. I don't know. I've done it, too. I've done it, too. So I'm not exempt from this. But I'd like you to try to say more about that because what you just said was earth shattering to those who's even over preprints are not getting the results that they want. So can you just elaborate a little bit on what happened for you? Did you buy the blueprints? Who is more excited than you? That excitement kind of wore off? It was like I don't really want to do this work for this learning. Let me just go try to shortcut it. Oh shit. Let me go back to the drawing boards and actually good. Like how did it happen for you? Because I think this is a big thing for a lot of people and if we can get them to see if they're going to buy the blueprints to actually go through them so elaborate a little bit on the kind of buying and leaving and coming back and what was going through your mind.

Chase: Yeah, well when I first bought the challenge a couple weeks later I bought the blueprints And obviously I was excited. My main goal with starting affiliate marketing was to get out of my nine to five because I hated it so much. We had a lot of problems like I said in our marriage, and I just couldn't do it anymore. So yeah, I was excited. And I will admit, when I was first starting out, I was trying to shortcut it. I was just completely copying other people's videos. And you know, looking at what was going viral on TikTok related to affiliate marketing or making money online and a lot of videos that I was seeing that was going viral or the videos that would show no your Commission's you know, first day $50 Second day $100 Third Day 540 Today, you know, 1000 So those were the kind of videos that I was making, but those weren't the numbers that I was making. So I was pretty much just lying in my videos trying to shortcut it trying to make a quick buck. 

Dave: Because we've all done some shit like that before. And it's like, it's like, you know, there's no there's no, there's no there's no, there's no fault in that. I mean, we've all done silly shit, crazy shit thrown Scandi at the wall. But what you're talking about is growing up in your business, maturing in your business, and continuing to tell us what you found out or what happened from learning the skills I guess going back and actually going through the training like you were talking about.

Chase: Right. So I mean, after those videos were working, you know, after the first couple of months, I wasn't seeing the results I wanted to see like I said, I kind of drifted away from it. And just continued being comfortable with my nine to five and then it just got to a point about four or five months later this past January where I'm like, okay, it can continue to work this nine to five. I hate it. I hate waking up early. I hate staying there for eight hours a day. I can't leave when I want to leave. I gotta stand up every day and pack a bunch of boxes, this is making me tired. I'm coming home sleeping. I cannot do it. So the only thing I could think of to get out of it was to revert to what I had already started which was affiliate marketing on TikTok and like I said I had made a couple commissions so I knew that the potential was there. And so I just said to myself, well I invested 2500 into this business blueprint. There's got to be something here that can help me get more results. As I said, You know what, I'm just gonna submit to this education. I'm going to hear what it's telling me and I'm just going to do exactly what it says

the best of my ability and that's what I did. And it's yielded me great results

and I couldn't be more happy, I couldn't be more excited. I couldn't be more energized I'm happy to wake up now and mature and and grow see more results provide value

and it's just a really exciting man. 

Dave: You quit your job?

Chase: Yeah. 

Dave: Wow. Finally got out of packing those boxes and waking up early and coming home tired. That laundry list of things that everybody else did was gone. That just sounds like a regular day to work but you're going that's too much. Not for me.

That's all I'm saying this month for me.

Dave: Good stuff. Well, I mean, really, dude. So, you know, you really talk to us a little bit about I mean, there's so much in your story by the way, how old are you? 

Chase: I'm 20. 

Dave: You’re 20. So, I mean, really, really? Nearly we've got the 18 day, you know, thing going on here. You know, I don't know that I met you at 18. And maybe, maybe we think Darrel Ray Jr. was 18. Or maybe 18 or 19. Now, maybe he's 20 Now, you know, everything. The last couple years have been a big blur, but that's really young. And in what what? What are your other friends doing? I mean, what are other people doing nowadays? Who is 20? Like, I sound like an old grandpa. But seriously, I mean, how does that feel? How have you managed having an online business that likely many people don't understand or do kids urine? I shouldn't say kids do people your age understand online marketing. I mean, how has it changed your schedule every day on Earth? Or do you just not talk about it? I mean, because explain to us a little bit about how it's changed. Just that you know, your regular life dynamic. Yeah. Why are you home every day Chase? I mean, are you selling drugs? Like what are you doing? Like, you know, I mean, I've had people say all kinds of crazy stuff to know and just not in basically not my personal friends know much about what I do even after 10 plus years. 

Chase: Yeah, I don't really tell them anything. Most of my old friends you know because recently for me I've just kind of isolated myself to focus on myself I often kind of find my purpose in life Maybe one day Good friend and then I have my brothers too I would say he's right

You're in a Like you're you're really also evaluating who you want in your life and what you You want to do and what people you.

Dave: Absolutely But I don't think that's particularly an age thing. Some of it has to do with saying if i want to change some things I have to sacrifice other things.

Chase: Yeah that's no we I kind of stopped hanging out with the boys when I first got my nine to five Job because when I first got my nine to five job, I moved out on my own. And that's actually the point right cut off a lot of friends and then kind of just worked in that nine to five job you know I found myself kind of out No pilot doing the same things every day just be uncomfortable with my situation but rarely Being comfortable And so You know I just I got fed up with my job and I always knew there was more for me. 

Dave: It’s interesting. I don't give a shit if you come on here and say Dave Sharpe’s an asshole, I'd say well you're fucking asshole. And then we argue in front of everybody and then we'd end the call and it would just be another day in my life. I'm not I don't love conflict, but it's entertaining, right? We argue and say a couple of bad things about me over the webinar here and we hang up. It's not a big deal. But, you know. My point is, we've all done that, started something, bought something, bought the 15 Day Challenge didn't go through it bought the blueprints didn't go through them folks, what I'm Chase I just want you to say that one more time that you bought them, abandoned them did it your own way. And then what happened? I want to reiterate that because you know, people on Facebook there, people aren't even paying attention right now. They're scrolling. No, they're just going on in the background. Folks. Listen up. This is important shit. I know you're used to listening to Howard Stern or whoever in the background. And it's just noise but I'm telling you chase is about to drop something that can and will change your life. Chase you bought the blueprints and then you said oh, okay, I'm here. To tell us that story one more time.

Chase: Right. So I decided to invest in the blueprints. One of the guys modified the blueprints to help me. Then I decided to abandon them. Not really investing. And I said, Oh wait, I invested in the blueprints. So then I said wait, let me go back to these blueprints. Actually focus. And then when I did that, I ended up being able to quit my nine to five job. So yeah, so for everyone listening. If you have bought something and you've abandoned it, my advice to you would be to go back and actually focus on it and implement it and it could change your life.

Dave: It's about changing patterns, you know, it's about changing patterns. So look, if one or all of you goes and buys the blueprints there, anything else that you can find that I'm selling on the internet that I might get a piece of or a chunk of or a commission or whatever, trust me. I'm going to be very grateful for your business, honored and privileged that you trusted me but it's not going to change the quality of my life. It's not not if every single person on this call today goes and buys the blueprints. I promise you, I promise you I don't need the money. And I promise you I don't even give a shit if you buy it for me. Seriously, but if you bought something from somebody and you really believe that they know you, Chase said he said he came on to the sales page. He watched the video. He believes this could help him if you believe what you have can help you and you are really honest with yourself and also you look around. Chase this may be like your first, maybe it's not but I for me it's like my 1000 business. I've tried everything under the sun for the past 10 plus years to sell lotions, potions, pills and everything in between. I don't think I sold sex toys or fat raps but I sold everything else. When you're having a lot of horses. That's like the truth of the matter is that most people don’t see. I’ve sold a lot of things. But the most powerful thing that I've ever sold has been the most life changing thing has been information. And even when I was in businesses that were selling products and stuff, it was the training that people were getting that was life changing, you know those who really listened in dialed into it and didn't insert in didn't see you stopped yourself from a very, very like sabotaging and detrimental pattern in your life. Which is buying shit and then it not working because you didn't do shit with it, and then blaming other people for it. You know what I mean? Exactly. I don't know what that's called in the world of psychology and we can label and all that. But to me, it's just the guy who buys a lot of shit. He's a dreamer. He's always wanting to change his life he wants, but isn't willing to get in there and actually even go through I mean, the learning phase of things Chase is not even the it's just you're sitting there watching videos. Can we sit our asses down stats are data like goes in, take some information in do we have to be able to do that without being told to sit somewhere without getting a slap on the wrist? If we're late to class. Can we sit down and be disciplined in that? That's another? I think that's another determination that you can make about yourself, am I am I where am I at in being ready for entrepreneurship? Well, if I can't sit or even focus long enough to go through a course that I spent $2,500 But they're not. I need to be ready for entrepreneurship. I need to guess I need to get disciplined. And exactly. We weren't ready. I mean, you went off and did all the other dumb shit we all do. You know, and I did lots of that stuff. too. And I wasn't ready for entrepreneurship because I was shortcutting and had unrealistic expectations, all this stuff. But then I came back and got serious at a certain point just like you did and said okay, I need to slow down and I need to actually go through and listen to what's being said in the same thing that happened with my career. It just took off. It just took off. Right. So where do we go from here, brother?

Chase: I don't know man. I don't know You tell me. 

Dave: Have you found what a day looks like for you?

Chase: Yeah, so I've recently quit my job about two weeks ago. So it's been a little bit difficult adapting to all the time freedom that I've been having. So as you know, I don't have a set schedule. You know, I've been a little lazy here and there sleeping in, you know, a little too late. So I'm still trying to get you know a routine going. Schedule going to where I'm spending most of my time on my business and doing research. You know, testing things, tracking things. But yeah, you know, I'm not gonna lie. It's been a little bit self adjusting to all this time that I've had. So yeah, I mean, I've just been, you know, waking up when I want, you know, when I feel like it, making videos looking at content, but that's something I'm trying to get out of, I'm trying to wake up, get straight to work, you know, make some content, do some research. As of right now, it's definitely something I'm still working on.

Dave: Yeah, well, you're two weeks into a new life and it's going to take a little getting used to and I'm sure you'll go in phases, I mean I've gone in phases in my career. The good thing about me is that I also really struggled with structure and so forth at the very beginning, similar to what you're describing is and for me, and I don't know about anybody else, but I just wanted to work like I was excited to work on this stuff. And so I  would work and I would lose time working, you know, on my business when I first started and was 2009 ish. I was 24/25 and I didn't you know, I was just I didn't I didn't have any computer experience I just learned everything. You know, I learned everything about both computers from how to turn them on. When I started online I had already been doing MLM and stuff offline. But when I came online because several businesses had shut down and I'm just like shit, I needed to learn how to maybe do something online or something. I didn't know this was back in 2009. And I literally put a computer on my wife's credit card. It was like a $500 computer paying up paying it off $50 dollars a month and I learned everything from how to turn that computer on and navigate just the the Windows operating software to how to you know build in mess with in great landing pages and setup model responder mean every single thing that you all all of you are going through and working on I can remember those days of learning and setting all that stuff up for the first time and setting my account up for the first time. And I just find it hard for me to give people advice about how to get motivated. You know what I mean? Like how to get on because for me, I've had to learn in my career, how to not work so hard, how to not work so many hours, and I was just getting to that point in my life right now. For the past 10 years I've worked 50 to 80 hours a week not because I have to because I love it. I love this. Yeah. I've made millions of dollars. I love this. Why would I not? It doesn't feel like work, but still sometimes to the family. It does. family does it will begin to burn you out. So I just want to tell everybody you know in your groove at the beginning that it can take some time and effort in trying to be so militant about it, but do it for the love of it. Never. That's what you always got to stay tapped into why you're doing this in the love for the love of Freedom, the fact that you do get to be free to fit in the fact that you get to talk about things that are so exciting to me. I love to talk about the stuff that I get to talk about every day. And the stuff that we talk about in this niche. I mean in the make money online and online marketing niche it's about freedom changing your life, I mean developing your mindset. I love to talk about this shit, so I can talk about it and things and write copy on and all this stuff for 10 hours a day. It's it's it's it's a great time. So just anybody who's who's in I'm saying this because this is what came up for me when you said that you're sleeping in and you were kind of beating yourself up almost a little bit but because we were dynamic human beings that are both happy and proud that we just quit our job but also feeling guilty that we haven't got on our business yet. We're dynamic human beings. So we can have multiple feelings at one time. But I just say tap into the passion in the love for this. Don't forget why you're doing it, don't get so caught up in the minutiae in the frustrations of trying to screw with some piece of software that somebody else could do for you in five minutes to show you how to do it. It's not a big deal. Right? We try to learn everything on your own. It's going to be frustrating. But don't allow yourself to get so frustrated that you convince yourself to stop working, stay tapped into the love in the passion that you have of why you started and I'm speaking to everybody for this and do this until it's fun if you're good enough at it. That it becomes addicting almost.

Chase: Yeah, right.

Dave: That's kind of something I want to go back for the hits. You want to go back for the money. You want to go back for the interaction with the people who are saying thank you for helping me. There's a lot of fulfillment that comes along with this.

Chase: Definitely. Yeah, and that's something I've kind of been trying to tap into you know, a part of me really does love marketing. And yeah, so I'm just trying to tap into that, that that. That thing in me that loves to do marketing that loves to provide value that loves to teach. And so that's really what I've been working on recently is like you said, focus on why I'm doing this and love what I'm doing.

Dave: You know, and I fall in love with lots of elements of marketing, copy page design, mostly and more specifically direct response marketing. And if you guys own the blueprints I mean the the the the part in there, the affiliate marketing blueprint where I'm where I'm going through the history of the you know, the direct response marketing industry you know is is is really kind of where I you know, some of the greats you know, the section two sitting on a goldmine mind underground secrets of direct response marketing this this particular you know, and how getting rich became my business in my hobby, you know, this entire section, but mostly specifically these last two. You can see well in this entire section how I fell in love with selling information in direct response. Marketing So, but there's, there's there's, to me, I appreciate. I appreciate persuasion I guess and I appreciate the ability I appreciate the influence, maybe even the power I don't know what it is. It's so it's not like I'm power hungry. That's not what I'm saying. It's just unbelievable that you can write something on a page or say something in a video or AD and then get somebody to go all the way through to buying and purchasing and going through some course and then changing their life. I mean to me all because of something that I wrote something that I said in a video I mean, to me, it's just based on being believable. I just even to this day, 11 years into this over a decade. And I'm just blown away by I guess the power that an ordinary person can have because Chase, some of the best marketers have not been your gurus and the suit and tie driving the rented Rolls Royce on Facebook. It's the guy like you and me who is sitting in the basement rocking out the copy that's going to be converted millions of dollars worth of sales for the next decade. You know, it's the grinders. It's not the guys who are fame hungry, who want to be buying followers on Instagram. It's the real in the trench marketers like us who are learning how to write copy and learning how to run real campaigns and learning how to make good content and are real, really a student of the game. You know, so you can if you're gonna do it, why not do it to make the most money you can make an impact. I mean, that's how I think about it. I'm gonna do this. What do I want to make? $100 a month? I don't need $100 A month. No, I want to do it. In maximizing I want to stretch everything so you know, that's what's been in, in return. What I've gotten is more money than you know, anybody who lives on my street and I don't mean to toot my own horn right here. This is what the industry has given me back as a result of having that mindset. And having that work ethic I guess, there's doctors and lawyers and everybody else living my people that I interact with. Probably none of them make you know in the old ninth grade dropout you know teenage father addict and all that good stuff homeless what fell in all this shit. You know, have had an opportunity to do along with many other marketers and people like yourself, go out and build multiple businesses hundreds of millions of dollars in sales. Who could say that? Give me an industry. Tell me an industry besides athletics that you in even in athletics, you can't fuck up as bad as I did. I mean, you got to actually stay in school. Yeah, for sure. There's no industry that has this upside that you can that you can influence if you can have this much. You know, I guess and I don't mean this in an evil way because there's some people that are using power right now in a really shitty way in this world. But the money, power and influence that you get from this and the money, power and respect and influence that you get from being successful in this business. It is extraordinary. And along with that actually comes fulfillment and I think in most jobs or businesses where you have that money power respect you know, the fame I don't think a lot of fulfillment comes with a lot of those types of gigs. So this is unique, I think in a couple of different ways. You know, a real exciting opportunity. But we already know that I think this is an exciting opportunity. So I'll stop talking about that. But anyway, Chase, what would you leave our listeners with today? Just a piece of wisdom or advice that you know now that you didn't know when you first got started? And I'm gonna put your tick tock banner up so people can find you on TikTok while you give it this wisdom delivered on stone tablets hear down from the heavens please.

Chase: Oh man, I can only speak from personal experience, I would say the best advice I could give anyone is to invest in some education and focus on that education, and then implement that education. That's been my formula. And that's what's at this point in my business and in my life. That's what's made me all my money. That's where I've seen all my results. So my advice would be, again, invest in some education. Learn the education and then implement it. And I would say make sure you're investing in an education that is proven and respectable.

Dave: Alright, man will chase Keep up the great work. Get some rest brother. You know you deserve it. Like many, many hard years and a difficult relationship. They're in a factory job. Enjoy the single life, enjoy the freedom of life. Don't beat yourself up. You should be proud of yourself and stay tapped into your Why brother to keep telling a story that we've talked about. We've pulled out some of the golden nuggets here of the story in your experience today. So use those. The powerful, you know, and it's not any it's not any manipulative or deceptive shit. It's just a you know, and that's in many respects, that's the best place to be an affiliate marketer is hey, look, I had the same problem you have I don't have the answer. But this product that I'm recommending you over here has the answer. So go buy it. That's affiliate marketing. Exactly. You're doing all the setting up shit that you're doing is just a couple of things you need to set up to make sure that people can get to the product. Exactly the whole message of the affiliate marketing. I'm giving you a million dollar lesson here for free. It's just too bad for the people. Who doesn't tune in to Wake Up Legendary? But seriously, affiliate marketing is not a problem and I don't know shit. When I find somebody who has the answer to the problem, it's amazing. I've reviewed it. It's awesome. I've even gone through it. It's great. And then guess what I bought it for, it gave me great results. I no longer have the problem or pain that I had before. At least I'm on the way to not having the power button before. If you weren't paying yourself then go check it out. If you don't then keep scrolling but that's affiliate marketing. So simple. That's all it is. You don't need to be an expert. It's better if you're not an expert. Everybody wants to be an expert nowadays. I don't even want to be an expert. Many people are looking to me to be an expert. I don't want to be an expert. I don't want to be your guru because then I got to know all the questions the answers to your dumb questions, right? No, I don't. I don't want to be up all night, answering questions to everybody in the world. No, you know what I mean? And that's what you're gonna get if you're the expert all knowing guru. So what we do instead is we build community. We do you know, we do affiliate marketing, we say we even somebody like myself, who may be considered an expert, I refer to my Henry Ford. And I say, Henry Ford back in the early 1900s. The press came and said, Henry, what about this? What about that with your new Ford truck? What about this what Henry said Come to my office tomorrow morning. I'll have all the answers for you. Henry Ford, the Ford Motors of us, came to his office the next morning. Top staff behind us. And Henry said Hey, John, why don't you take that one? Sandra, why don't you take that one? Hey, Timmy, why don't you take it? Right. Henry knew how to assemble great people with answers. He didn't know he didn't need to have all the answers. Right so even as some even as you acquire more information, even as you maybe go out and create your own courses doesn't mean that you need to know every single thing. It's too much pressure doesn't mean you need to be a funnel expert. Get out there, set up the very basics that you need and get out there and start marketing. Start with affiliate marketing. That's why we start everybody there, folks, and that's your message. I had a problem. I don't know the answer. I've learned some stuff. Let me show you a couple things that I have learned but I'm not the guru. Right, I can lead you to the direction where you can really get the solid information that you're looking for even more than these little appetizers I'm giving you here on this TikTok channel. So go click the link in my bio, go through and enroll if it makes sense for you. That's it. That's affiliate marketing. We gotta get out of this role of trying to be the expert trying to know it all.

You're filled with so much joy because you're just hearing the truth. You're hearing the truth, not a bunch of bullshit. You're hearing truths called artifacts, facts. The facts of this business are really simple. So I'm not trying to give you any sort of bullshit just straight up, stop. You know, this is simpler than we make it out to be. And sometimes it's just as simple as going back and actually listening to some of the stuff that we actually bought. So thanks for pointing that out. My brother. Come back and keep us posted on your progress here in a couple of months Chase, for sure. Anything never never hesitate to reach out to me. I'll be happy to help however I can. And we'll talk to you soon, brother. 

Chase: Okay, I would like to give a shout out if that's okay. You know when I first came into the challenge, obviously you get a business plan advisor. And so you know, I’ve just got to shout out, Trevor. I told him that if I made it here, I would give him a shout out. Trevor. We made it, man. I hope you're watching this shout out human. Thank you for all your help.

Dave: Very cool. Very cool. I'll let Trevor know. Alright, my friends go follow Chase over on TikTok at @Chasehartz You can find them on tick tock there and man. I say this a lot. But I really feel that that would be one to listen to again this weekend and my friends, invest in yourself. You're worth it. Go through the training, apply it and come back and share the results. With us. Alright, have a fantastic day be legendary, my friends. We'll be back here for another episode on Friday.

How Shifting Your Mindset Can Deliver Huge Results


Below is the transcription of this episode:

Matt: Hey there everybody. Welcome to another episode of Wake Up Legendary. It's a new month, kind of its second of the month. We have an awesome guest lined up for today's show first though, if you're new if you don't already know you can text the letters WUL to (813)-296-8553. And what that does is signs you up to get text messages every single time that we go live. When we go live, we send out just a quick little text message. It has a link over to our Facebook and you can get basically one tap you're straight into the stream. Super easy. That's every single Monday through Friday at 10am. Eastern. If you're not able to attend live, maybe you're watching this as a replay. You can always watch it as a replay on our Facebook fan page. We put them in our Facebook groups as well. So lots of places that you can get access to. All you have to do is just send a quick little text message to 813-296-8553 in the body of the message. All it has to say are the letters WUL. And just be careful for spellcheck. Sometimes it doesn't recognize that as a word and then spell checks and then we get text messages that have like random letters, so just make sure it says Wu l also if you'd ever love to get a little piece of merch something that says Be Legendary Dave and I wear shirts I don't have one on today but typically, we're wearing some sort of legendary marketer merch if you want to grab a shirt, a beanie pair of sweatpants a hoodie. It's all actually pretty cheap and you can get them at Be Legendary dot shop. And yeah. Without further ado, we've got a guest today all the way from France. Her name's Lizzie and she's going to tell us a little bit about her journey online. And she's going to university right now and we're going to find out all about her story, Lizzie what's going on?

Lizzie: Hi!

Matt: Tell us a little bit about what's up over there in France and what you're up to and what you are studying? What's life been like? And and yeah, just just tell us a little bit about where you're at in life and what's going on.

Lizzie: Basically, I'm now a last year student in university in France, and I'm going to graduate in just two months. And basically in France it is just great and I am grateful for having a chance to live here. And obviously, you know, you know, working full time as the students and I do also have business at my part time job. And my schedule is basically full all the time. And I'm really happy with this. I do believe that at this young age, I have done so many things that I have never, you know taught before and just a bit proud of myself. Coming to the show today so that I can share a bit of my knowledge and my advice for the beginners who are just starting out in affiliate marketing. So that was really cool.

Matt: And so you're, are you originally from France or not? 

Lizzie: No, I'm just there for university. Originally Vietnamese and I had been living in Vietnam from from the day that I was born until when I was 18 and moved to France to study University

Matt: Wow, that's really cool. Had other members of your family or anyone else ever, like traveled abroad to study or were you the first one?

Lizzie: The first one is the first Latin host who studied in France, but I do have a brother who is now in Australia and my parents are all in Vietnam.

Matt: Okay, cool. That's so cool. So you're just about to finish university. And you're studying you're also working or you were working a little bit in a restaurant and then suddenly How did you find out about legendary or how did you find out about affiliate marketing and just how did that all go down? What happened? How did it take off?

Lizzie: It was a long story because before I found out, you know some online activities to make money. I was a student at the university. I just didn't believe that I'd have to study really well in university and get a good job and that everything is gonna be okay. But it was my grind. I got a new boyfriend and he has changed my mindset. He introduced me to this online space and I did try drop shipping, some as witnesses but I failed because I didn't invest in learning. I didn't have the foundation of knowledge. So I just didn't know what to do next. And after that. We did know we did take a leap of faith to stop affiliate marketing. But at first it was really abstract because we didn't know what to do. We ended up watching so many YouTube videos, but just got no direction and all of a sudden my boyfriend found Legendary Marketer on TikTok and YouTube from an affiliate from legendary and which only affects you starting the challenge together and after finishing the challenge, we all get started with affiliate marketing.

Matt: Wow, that's crazy. I wanted to just say that I feel like your your insight about you know, not having the foundation of knowledge was that really stood out to me because yeah, there's this whole element where a lot of people a lot have started drop shipping have started all these different types of channels and social media marketing and all this different stuff. And that is a theme that keeps coming up for people which is I didn't have the foundation of knowledge to actually figure out how to put the pieces together the right way and Wow, so cool. So see how long ago did you all go through the challenge? And was it the first challenge you've ever had? Through? Or what was I mean, have you ever taken any other courses like this before?

Lizzie: Yes, I did. Take training on affiliate Amazon affiliate marketing on Udemy. It was for 1499 but I just just didn't get anywhere and the legendary market. My challenge was the first or the second challenge that I took for myself. And it was life changing. And the most interesting part of this challenge for me was the mindset foundation part. It is incredibly important. And I have always said to my followers, my audience, that if you don't set the production mindset now no strategy would work for you because you will not stay in the long term. You can have the best strategy in place. But if you don't have the mindset of, you know, as long as you have a mindset, a long term margin if you don't have consistency, if you do, if you hold negative tasks in your mind, you will get nowhere even if you have the best strategies. And I have learned so much from legends. I even watched many shows about our legendary life and it is still unbelievable that I was invited to the show and to be able to have the chance to speak to a lot of people in this online space and this is actually my pleasure to be here.

Matt: It's so cool that you're here. I am like I don't know for me I'm just mind blown. A little bit like I've always lived in the age of the internet, but I just feel mind blown that you know you're all the way across the world and we've never met before and don't have any affiliation, you know, and like, I have no idea who you are. You have no idea who I am. And here we are. And it is a very cool thing. And I also just wanted to say you know with that mindset piece, man, there is some real truth to you know, I meet and look at a lot of people in the world and you probably do too, who carry around with them a sort of victim mindset their whole lives and especially a poverty mindset around money and around wealth and it is it is a crazy thing to me when somebody has that revelation and has that shift and suddenly everything about them their energies, how they talk. Their ambition sometimes really changes and people become ambitious and they do things that they maybe couldn't have ever done. It's like it's like when that happened for me when I made that shift, you know, like eight or nine years ago I just like I didn't need as much sleep as my whole psychology changed. I could function on four or five hours of sleep because I was just so fueled by ambition. And I can almost feel your energy coming through the screen because it's just so contagious. And I just wanted to say that that's really cool.

Lizzie: Thank you. I do believe that, you know, the way we show up determines the majority of the success that we are going to achieve in life. People are always caught up in the trap of you know I have to learn more, I have to have more strategies but in fact, you have to work on yourself first. Building a better relationship with themselves and showing up with the energy that people want to stick around is just my secret sauce to any marketing strategy or any success in this online space, because people are no stories anymore. They want to know they want to know your personality. They want to know that you know, and we want to see the way that you show up is unapologetic and not you know try to be someone else to just to please people. I'm not the kind of person who is sugarcoating anything. I just speak the truth and just be myself. I don't need to be liked, but I do need people to learn something. If it came across my page, if it came across my account, if it consumed the content they must either be educated or if my my my my piece of content if not, I will not post this content.

Matt: Wow, that's I mean yeah, that's that's super cool. I'm also just I'm also just kind of floored by how he put in your you put in your questionnaire something about English isn't your first language but you're so well spoken and your ideas just flow it. It's sort of no wonder that you've got such a good you've got people you've been able to build an audience but also that you've got people who follow you and really like your content and really engage with your content because your ideas are not only are you well spoken but your ideas and how you present them and and stuff are is very clear, which is also a really that's like actually something that a lot of like Americans struggle with we Bramble and and carry on without actually saying anything. A lot of times I just wanted to say kudos on that. So when you get done with it, you start the 15 Day Challenge. You're working in a restaurant before you're finishing up school, you've got a lot going on, and you finished the challenge and you started creating content on social media. Yes, what I mean How hard was that to start and also you know, what was the hardest part about actually doing that? I mean, did you find it hard or was it easier or what was that process like to start basically becoming a content creator?

Lizzie: You know, the common hardest part that people always get caught up in is inconsistency. When you start posting content on TikTok on Instagram or any platforms in the first few weeks you are not going to get a lot of views even though there are some videos that got no views and I was so desperate at this time when I first started. And I was having so many negative beliefs in my mind that Why didn't people like my piece of content? Why didn't people engage with me? What if so many things just came to my mind and I think the reason why people fail to stay consistent is because they do not understand the real intention behind content creation. When they put pressure on themselves that they need to show up. Instead of what they want to know, the have to and want to is totally different. Another part that I was struggling with when I first started is studying content. I just had no clue what I want to post and what I want to present on my videos just because I have consumed so much content on the internet. And I feel like people are copying if other people are replicating people who are recruiting content from our people and post, you know, fabricate a new story. And that's just not the way that I want to show up. And I've mentally in my first month of business I did really quick content from some people and I did fabricate something, but afterwards I realized that it is not good. I have to show up as my authentic self. And I start diving into more. Diving more into my story. I smoke many things that I haven't seen any people speaking in this industry. If I see a gap in the industry I was told about it. If I see a mistake that someone else is making I will call them out. So ruthless. I have always said that I do not want to be liked. I just want to stick with Sure. I just want to educate people on the right things. I don't want people to fall into the trap of anything. That seems like a get rich quick scheme or the best strategy to grow on social media. The best formula to get to 10k in three months, it just is not the case. Because in reality, it depends on your growth. It depends on how much work you put in and just because you do that work doesn't mean that you do it correctly. And, growing on social media has always been, you know, challenging for any content creator. That will grow really fast. But there were also times when we just didn't grow and I even have time when I just lost no new followers on this. And I will totally be okay with this because this is like it's not always charismatic. It's not always holistic. And we have to assess the show that something's good and something just doesn't work and just correct the course along the way and improve. Just improved.

Matt: Totally, totally. And I think that you've got well. I think that you've got like I think that you've got like a brand that you're building because of that I mean, I think that you've got a brand that you are now starting to create around that sort of like I would call that no nonsense. Like, like just sort of a feel of like Hey, there's no nonsense going on here. This is like me, it's who I am. It's what I do. Like, and I think that there's some real power in that. And I also think that sometimes you mentioned something and you kind of passed over and I and I wanted to bring us back to that. Which is you said something like I hope I don't butcher this but he said something like using game to try new things. And for everybody who's watching this, whether live or as a record, if you're here live with us, just give me a little thumbs up if you caught that also. It basically what Lizzie said was, you know, I gave myself permission to try out something because there's there's also people out on Tik Tok and Instagram and stuff who when you try stuff, they'll call you out and they'll say, Oh, you're just a fake or oh, I've already seen that video before and now you're like, oh my gosh, you're right. I am a fake. But the truth is, is that what those people don't understand, and there's even people in our industry who will do that. The truth is what those people don't understand is that when you first become a marketer, as is the case with anything in life, when you first start trying it out, it's like what's the first thing you do? You look at people around you and you and you basically try to mimic it? I go play basketball every single day at LA Fitness. It's a gym here down the road from my house. And there's people who show up there who I think you know, I've been playing basketball since I was like four years old. So there's a 30 year history of me having liked, learned and shot baskets and shot hoops for a long time. And and then there's guys who walk in there and I'm like oh, this is the first time you've ever picked up a basketball. And the first set and I don't make fun of them when they're first shot doesn't even get it's an air ball. It doesn't even get close to the hoop. But they're kind of like looking around the end of a watch. Right? They'll just watch other people who are more experienced and they'll watch them shoot. Same thing with skiing or snowboarding or skateboarding. And no one looks around and says Wow, you're such a fraud. Wow, you're You're such wow, like, Be original man. It's like no, it's your first time doing this. Who cares? And also those are two words for me that I've learned to really cling to in content creation, which is basically what you were saying which is who cares? Like the internet is full of just billions and billions of people and new people coming online every day. And if you make a total fool of yourself and post 100 videos into complete failure and and and tons of people make fun of you and say that you're a fraud or whatever. And then you just delete the channel like literally no one will ever know that that happened. And if they did, if they did, they'll forget about you in like 30 days.

Lizzie: They do have to pay attention to many other people and they are just not as important as you think you are. And I do believe that we are just being judged by people every single day. 99% of the time people are judging you, even if it is a positive or negative. We are always being judged by people every single day. So why did you have to worry about people's opinions, because they are just human beings. They do have their own perspective, opinions and their own concerns and we cannot just always please people. You cannot force anyone to like you. If they just didn't don't think they just don't want to like you. And I did get some comments on the internet when I first started affiliate nothing and even until now that is so that affiliate marketing is a scam and I am also a scam. And it really helped me but when it first started, I did fight with them on the internet and I did believe that it was the Philly thing that I did in the past. And it was to try to do so. I was so sorry for my past self for traveling with these people. But now I am totally different. If I see anyone who leaves a negative comment on my post, I just silently deliver. I decided to do it or if they slide into my DMs or invest things about me I just like okay, thank you for letting me know who I need to filter out in my life and in my community. Thank you goodbye and I blocked all the commotion with these negative people because I just wanted to spread positivity and confidence throughout my community. In the community. There is no negativity there's no negative judgment, anything that is against that is meant to you know to be helpful to my business will be ultimate early minutes and that's it. It's my you know, it's my it's kind of my emotions, my emotions really get high. If someone lift a cup offensive comment on my post, or say something bad about my business because we actually know that it's legit, just because that they have the limiting belief that they can just not that they just cannot, you know, clear themselves and they put the judgment they put their limiting beliefs onto us to take the ownership away from them. And that's just not true and it's just not our business. It's none of our business to worry about people's opinion. People always have opinions and you just need to do a good job at your business and, you know, communicate the value and just keep being yourself not being someone else just to please people because they are just not important. And we are not important to them.

Matt: Yes to all of that. Yeah, you're just gonna have to come back and look through the comments when we're done. This is an awesome person. People are just loving it. Okay. And I need to. I feel like when you get down into the weeds of it all and you see I mean you just step people start saying ridiculous things like that. It's you taking a big step back and you look around and at all the all the I call them shit kickers people are kicking shit all over everybody. And it just is like, Alright, you guys don't really matter at all. And if you can have that attitude, I mean that it's dangerous . I use that word very intentionally. It's a dangerous attitude. Because when you get into that space, if you can really believe that. That's the kind of that's the kind of attitude and belief that will really that can really turn a business like into a phenomenon. I mean, you can really grow something big when you have that level of kind of FAU attitude. Because the reason is because there's there's always in every single business there's always going to be outside voices every single business, outside voices, people critiquing people saying this, and even people just in very subtle ways, like trying to sow self doubt, or trying to try to plant seeds of self doubt in your mind. Like oh, maybe. Yeah, you're right. Maybe I am a little bit of an imposter. Maybe I am and that slowly just chips away at your confidence. And then suddenly one day you wake up and you're like, I don't think I can do this anymore. And it's over. Right? But if you have that attitude of like, up just like yeah, these are people who have issues. They have issues to the point and insecurities to the point that they need after me and cut me down. And that's why I feel like let's tie this back to what you said earlier. You said you know the big, big piece of this challenge that was important and different was the mindset piece. And people come after, you know, online online, digital education, you know, for having to talk a lot about mindset. They're like, well, I need to know where to point, click and stuff. But then once you learn all the points and clicks, I'm just stealing your words here. Once you learn all the point and click if you've not developed that sort of FAQ mindset, then it's all sort of like this fake. It's like a facade. It's a little bit fake. It's not real and you can't execute on a daily basis with consistency. Without that sort of mindset. That's really cool that you've developed that that's honestly that is like one of the most life changing coolest things. I think that people can have.

Lizzie: Yes, I do believe that mindset is the work of a lifetime. You cannot just have the long term mindset of a consistent market in just a week or in just one month. It took me six months to get to this mindset right now and I am still working on my mindset because I still have some limiting beliefs that are sometimes to a certain degree, holding myself back from taking some scary actions. And I just still work on myself and I have always I have always thought that when it comes to showing up online, the most important thing is your confidence, the level of confidence that you have about yourself, if not the experience that you have with your industry. It all comes down to confidence. There are still people who are less knowledgeable than you but making way more money than you just because they are confident in marketing they're confident in promoting because they already know what the value of the product is and what they really stand for. As they are just not hiding behind the camera, feeling shy about themselves or feeling that they are not good enough. They are not qualified because they are just starting out and not having any results. And it just starts off not true because everyone starts from scratch. When you first start you literally have zero results. But you did invest in you because of you. People actually buy you not yourself and the way you deliver content the way you provide value to the audience really matters. And to the people who you know, who are asking you about how much money you are making to make a decision based on your income level they just do not respect you. They are just not showing respect for you. Because they just care about how much money they are going to make it. If they buy the product from you, for example. They just do not understand the real values and they are going to get from the product or maybe sometimes people just don't understand that when you offer something to the market when you promote something it should be an ocean solution for a specific problem that people are having, not just throwing the offer into the market and hope that people will come in back immediately. People need to go through many phase awareness of talking with you of you know, seeing you showing up and delivering content, learning from you so I can make a decision and most of the time, I don't believe in the thing that you need to persuade or convince someone else to buy from you. Because if you are confident in mapping and you already know the value of the product, persuasion would never be a part of strategy. If you tried to could run like buy the product from you. They will doubt you. They will doubt if the product is really valuable. Why does she have to convince me to buy and it all comes down to your level of competence and expertise? I don't I do believe that you don't need more experience. You just need more expertise. As I was creating a post. It's around maybe last week, and we talked about expertise and experience. And I did mention that you don't need more experience to start making more money just you just need to work on yourself and start being more confident in marketing. You already know why you are here you are just you do that just a few steps ahead someone else so that you can have someone else you do not need you know a prolific experience or you do not need tons of content out there to persuade people to buy from you. Because people actually know the decisions. They are just waiting for you to show up to me yourself and spreading positivity and all the valuable tips out there so that they can Okay, I'm ready on how to present it. Let me give you my card. And it is the power of showing up online with competence. It is nice you show up unapologetically to you know to be a leader, not a follower. I really you're part of this. This is playing to people that don't just be a follower who follows someone else on the internet. You already have the old story. No one can steal the story from you. You can always have your ideas flowing into your mind. You can already know how to produce this just because you are not confident so you just keep everything in your mind and just don't produce it. So it is now your time to shine to say everything that you have, not you know not fearing judgment from anyone anymore because people always have opinion and judgment. Just walk through fear and judgment and you will get better over time. This matters. My advice when it comes to children at all. I can ramble all the days about social media showing up my passion when it comes to growing an audience on the top, not just the following . I do want to build a community and an audience. Not just a big following who follow who engage, but they just don't come back. I do what I do not want people to engage with my posts. I just need them to learn something from me. Exactly. They do not need to engage with me. They can just silently consume my content, learn something, implement and improve their life. And that is my biggest gift. When I create content. I just need people to learn something from. I don't need engagement. To be honest, I don't even need engagement. If they invest with me and they just are not taking action. I don't want this, I just want them not to engage with me. But taking action after consuming my content

Matt: Yeah, I got nothing. Yeah, I mean the comments. Here's the summary of the comments. It's just like it's awesome. Everybody's there like, you know, I'm filled up. Lots of wisdom. Love it. So good. It's yeah. I can't add to that. I'm gonna leave it at that. That was like that. I think we all just went to a Tony Robbins seminar this morning. Lizzy was there and gave the juice and everybody said, Matt, speechless. I am speechless and a little mind blown. This is super cool. And, you know, the only thing that I'll add is I just want to say just how impressive you are. Your mindset is how you know your ambition and your sort of fire. You have a fire I think and I hope you'd never let you know some shit kicker comes around and tells you that that's not legit or it's not worth it. Because man, I think that there's a lot of people on this show right now and who will watch this as a replay who you know sort of woke up a little groggy this morning and they woke up kind of like I don't know if I'm want to go work on my business and there's not much else they can do except to just get off their ass and go work now. So thank you for that. And yeah it's super cool. I'm inspired by your story. And I feel like you're just getting going. So you know, the cool part. Yes, is that you've got all of that mindset stuff. But for me too, like having over the last few years really watched people start and get going and and really get the wheels turning on the business's stuff. I feel like you're just getting started. I mean, you are just at the beginning of a really cool powerful journey. I've no idea where it's gonna go. But what I love is you know, a few came back in a few months and just sent us an email and said, Hey, here's what I'm up to. Even if it's something totally different. Just send us a message. Here's what I'm up to. We'd love to have you back on the show to spit more wisdom like this.

Lizzie: Yes, I am good enough to hop on the show. With you. I am kind of a generous person. I can share anything. Everything that I love so far that can benefit my audience. I can benefit the people who are watching the live show and I have no limit when it comes to sharing my tips and the valuable, you know, content to people. I just want people to start believing in themselves today to start taking action. Don't help, don't hold yourself back. Because of any reason because it's just not true. You already have your own, you know, capacity to make things happen. You're just one step closer to the goal that you want to do. It is just the action that you take is love, you know anything else that can make a huge impact on your life rather than just you taking a leap of faith to invest in yourself to become unapologetic to show up the way that you are just so obsessed with yourself. I have come to do a level of self obsession. I create a piece of content. I can literally watch it 20 times or even more than I consume people's content. Just after posting the content I just always say to myself that this is such good content. I love this. I'm so obsessed with it. People are gonna like it. And this is the energy that used to show up. It is time to clear the content. It's time I say something to my audience. I always put a high level of energy into what I say and just want you to know, to show everything that is possible for them. I do not say that it is not possible for you to do what is right for you. Especially right or wrong. It just varies the thing that goes for you and there's the thing that doesn't work for you. You just need to be the person who tests and implements, tests and implements, try and learn from the mistakes and then try again until they find the best you know, sort of stasis or if not more for you. Just because today you are not succeeding with affiliate marketing or drop shipping doesn't mean that if you start another business in the future, you are going to be a loser. Now that's just not the case. Because we already have our own zone of genius and it's just not discovered yet. You just need to work on yourself. recommit yourself to the vision board that you have. If you have a vision board or you know, spend some time on the staff coaching, what are your limiting beliefs, you know, challenge yourself and prove to yourself that it was not true and how you can improve it. It is most of the time the limiting beliefs that people hold that might just be unintentional and you can potentially work on your you know, work on yourself and come up with the intentional reasons to explain why he's just not sure and just the reason why he stopped you from taking actions. And that's just for my part today. I don't think I have any more.

Matt: Nothing more needs to be said . That was really well said and yeah, I again love your energy and everything . I'm probably going to come back and read and listen to this today. It was just really powerful and your commitment to your to your content to the quality of the content, your obsession over it. That's what it takes. And amazing Lizzy, thank you so much for coming on. We'd love to have you back. Email us in a couple months Keep us posted and have a what is it in the afternoon? It's probably like late afternoon over there.

Lizzie: It is now. Nearly 5pm  in France.

Matt: Cool. Well have a good evening and thanks again for taking time to come chat with us.

Lizzie: Thank you so much. Hopefully that will be something that I can help other shows with. Again.

Matt: It was awesome. Thank you so much. Yeah, thank you, I'll put up your social media. We'll have lots of people come and message you okay.

Lizzie: Yes. Thank you goodbye. Have a nice day.

Matt: You too. Alright, guys, we've got Lizzy on Instagram right here. It's Lizzie and you can find her on Instagram. You should just send her a message and just say hey, I saw you on wakeup legendary let her know what was like, what was the most impactful thing that you got from the show? What did you enjoy most? And Teresa says she's gonna be flooded with a bunch of messages today. Well, maybe but it was a really powerful, powerful episode and somebody who stepped out of their comfort zone believes deeply in themselves. And it's developed that belief in themselves. So, everybody, we're going to be back here Thursday and Friday at 10am. Eastern Same time, same place. We've got guests lined up. It's going to be powerful. Man for the people who are coming and talking to us Thursday Friday. It's gonna be hard to live up to this energy and positivity and mindset that was given today but hopefully they can do it. For everybody who's here and everybody watching this replay every single Monday through Friday. We're here live at 10am Eastern, you know send out a weekly roundup email with all the episodes as well.

Consistency With One Offer Is Key To Generate Good Results

Below is the transcription of this episode:

Dave: My friends welcome to Wake Up Legendary. It's Monday morning, February 28. The last day of the month in 2022. Yeah, I'm just trying to check in just wondering if you're just catching up with a year. A year just catching up with you. Are you ahead of your goals behind Are you just crawling out from under the covers? Anyways just checking in today we're gonna be talking with Danielle Shaw and she's going to be talking about, amongst other things, consistency with one offer is key to generate results. I wonder what she means by that, Danielle, welcome to the show.

Danielle: Hi, thank you so much for having me.

Dave: You're very welcome. So is this something that is something that you're excited to be doing here this morning? 

Danielle: Absolutely, what a great way to start your Monday morning.

Dave: Nice nice. So tell us how you know you found what like what happened in your world in your life to get you started online and then eventually how did you find legendary?

Danielle: Well my story's a little bit of a whirlwind one. I actually have been an entrepreneur for probably about six years now but in totally unrelated fields. I actually own a contracting company for aerospace and we build private jets. So I used to do that for about 10 years. Which was absolutely awful. The pay was great, but long hours and it was filled with chemicals and the job that I had because I'm small and a girl, I had to crawl through a small holewith an oxygen mask into the tank and I would have to do all my work there all day long. So it wasn't even like I was stuck in a factory for like 12 hours. I was literally stuck inside of an airplane. So it got to the point where like,

Dave: Inside of a hole, inside of an airplane, inside of a factory, right?

Danielle: Yeah, inside of the wings. I don't know if you've ever looked under an airplane week but they have access panels in case anything goes wrong so they can go in there and fix it and only people of a certain size can go in there and fix it. So I checked one

Dave:  I’m 6’1 and almost 200 pounds so I don't know that I'd even fit in one of those

Danielle: You might be able to get in up to here you can get your head in but any further like I could my shoulders are too broad to go in if I just sat like this, like I had to put my arms above my head so Yeah, lucky you would not have been in there. But it got to the point where every single day I was coming home my body was bruised like it was just brutal. And I can barely function anymore. And I'm like, You know what, I am still in my 20s and I shouldn't be feeling like this. I'm like what's gonna happen to me at 30 or 40? And I just I'm like I need something different. So I somehow got catapulted into the world of duck breeding, which is something I have never done before. Like I love animals. I have a passion for animals. I actually met somebody who was a dog breeder and he's like, well come join my business. Like let's join forces and we'll build this big empire and make it work. And well. 

Dave: Wow

Danielle: Well, Wow is right. But let me tell you if something sounds too good to be true, sometimes it is. So I ended up doing dog breeding for about a year and it was really good that's a lot of airplanes inside of an animal. Like fully, fully assisting with the birds and everything like just just covered Yeah, it was. It was one thing to go from one thing to another. I actually still do breed like I do genuinely enjoy it and actually help to better the breed. It's not like for me, it's not just about the puppies like I actually genuinely want to make the breed better and healthier. So I still do that on this side. But man when you have 20 dogs running around it's a lot. It's a lot of work.

Dave: The thought of one dog is overwhelming. I mean, let that many actually running around.

Danielle: I don't know if you know the breed but they're Belgian Malinois. The police and army are using them to climb trees and climb walls. Well, they start out at about two weeks old.

Dave: What's the last thing I need in my house? I got a curtain climber in a rugrat there right now.

Danielle: Yeah, so I was like, I can't do this. Like I can't do it full time anymore because it's insane. And like at any given point, I think the worst I was also reading was Spinks cats as well. I think at the worst point I had 18 cats and like 20 dogs that I was taking care of, and obviously like I had employees and stuff to help but just the chaos in the organization and everything that has to go into that I was like, I need something different. 

Dave: So what like what, when was this like, give us a timeline.

Danielle: The dog breeding was actually last year, actually just over a year ago about a year and a half ago. I got into that while still working in aerospace kind of doing that transition over. And then I was

Dave: Like, you're sitting on the floor you got you know, dog but all in your face and just things are going crazy but you're on your phone and you're on tick tock and you see a bit like what happened next, like how you got in offline and airplane wings on the internet.

Danielle: So the next part is where it gets a little bit interesting. I had no intention of ever making the jump on to online. Fun fact that if anyone who's been following me for a little bit probably already knows this. As I've shared my beginner story when I first decided to get online I had to call my sister and ask her how to turn on my laptop. Because I am not a techie whatsoever. I barely use my own social media for personal reasons. So for me to make the jump online, it was something I'm like, I need to keep up with the times and I saw how much was going on online and I'm like, You know what, I don't want to miss out on that. So I was with someone the same thing as someone that I started the dog breeding business with, and he was not supportive. Like he wanted me to do what he wanted me to do. And then sadly, that relationship became highly abusive. So I ended up packing up all of my stuff. I drove across Canada, and I'm like, You know what, we're hitting reset on the entire life. So I opened up a laptop and turned it on, and I don't even remember. I wish I could remember her name because it was a girl on TikTok. But I didn't even know what affiliate marketing was at the time. So I was kind of just scrolling scrolling and I'm like, man, what is this? I see this course everywhere. Why not take a chance and jump on. I'm like, what else are you going to do? I'm going to a new place.

Dave: You're basically at this point in an abusive relationship. country of Canada, what like from the entire west coast to the east coast, or how far is it to travel? Just give us an idea of how far

Danielle: 3600 kilometers so I'm not sure what that is. miles I know you guys are down in the States but I moved from Ontario. out of the country to the other. Yeah, so I moved literally from the bottom of Ontario. To get out of Ontario, I think it's 24 hours you have to travel up the entire province. Go around all the legs and then come back down. And then cross Canada. So the journey ended up taking me about three and a half days. But I ended up like I packed everything I threw my dog and my cat in the back of the truck and I'm like, You know what, I deserve better and I need to go find better and I'm like, it isn't here. So it took me a good year to get out of that situation and it wasn't a good one. But that's it just proves like you can overcome anything. Like if you're in a situation and you're stuck, change it. Do something, do anything.

Dave: I actually have these magnets of actual cat butts. It's like it's like, it's like if you just took an entire cat and just cut them in half and then put the magnet right there on like where you just come in. And then you just know you can just put it on your fridge or your or your dishwasher or whatever. And it's a cat butt. Yeah, cat butt magnets. So like your when When did you first do things to take the challenge? I mean, what month Do you think that was?

Danielle: I'm pretty sure I started at the end of October. This whole big move happened in September. And I remember coming across Legendary. And like most people I was like, Oh, I don't trust it. I don't. It's online. So I knew nothing about that.

Dave: You're saying you're so you just said like most people won't know you're putting words and thoughts into people's heads. You don't know that's what most people think.

Danielle: I had a conversation with them when they came to me and they asked about getting started online. They're like no way these all these people are making money online. And I'm like, I thought the same thing just because like I was in the world of factories and I had no idea that that was impossible even like opening your laptop and you can start making money. on your own. Like that just completely blew my mind. So I know a lot of people who have come to me and asked for help on getting started. That's their first question. They're like, can you actually do this? And I'm like, Absolutely. I'm like I can do it. Anyone can do it. Coming from the situation. I came from not knowing how to turn on a laptop. I'm like, all you need is a little bit of confidence and just stay consistent. That's the biggest thing that I've learned.

Dave: Yeah, I think I think you're right about that. I think you're right also in the fact that and you know you too, so I think also, you can ask yourself, and this is what I do a lot in this can be both helpful. It can also be a little bit misleading, but I can also just ask myself why I felt that way when I went back. When I first saw all this stuff online, the truth is that back over 10 years ago when I first started seeing a lot of this stuff online. That was my first reaction was like, Holy shit, like like, is it? Yeah. I mean, all you guys look like normal people like yours, because I remember 10 plus years ago, people were doing the same thing. We were using different ways to drive traffic. TikTok didn't exist. Instagram didn't exist. We were coming out of MySpace. People all we're still in we weren't even recording like landing page videos and stuff. on phones. We had to do them. And this was just 10 plus years ago, we had to do them on you know, little cameras. I had a I had I think it was called a flip cam wasn't like super it was made to just shoot quick videos. Yeah. And I remember seeing guys I liked in shorts and tanks. Flip flops on going. I remember Yeah. So how did you deal with that as you worked through and saw the material first in the videos and stuff. And then as at how did you? I think, I think I want to ask also what were the things as you were going through the challenge that were lightbulb moments for you? Did you have the and also has the tech pieces come easy for you? And if not, how have you overcome those challenges? I'm just asking you those from the perspective of having zero internet marketing experience you're clearly smartly have done other things, but they're still going to be

Danielle: I officially got started in October for the challenge but like I said Ii found Legendary in September and I just kept going back and looking at it like in my head it was just all those doubts like you can't do this you're not techie like you're never gonna make it so I kept scrolling and then I just got my tick tock was flooded with affiliate marketing and everyone was talking about how much Legendary had changed their lives and I'm like, okay, you know what, like, I'm just gonna sign up. I'm gonna go for it. I mean, worst case scenario, it's not for me. I'm like, but at least I can say that I tried and I gave it my all so I signed up for the challenge and then within the first video, it was actually you and you had just come on the screen and you seemed like such a genuine person. And I'm like, wow, like he's, he's a human. He's normal. He's real. I'm like, this actually exists like maybe this is a possibility. So after that, I don't think I missed a day. I was there every single day, showing up for my video watching all the training and everything and just going through it all. I think it was around day three. I started to get a little bit overwhelmed. Because there was just so much tech stuff. And everything on the back end. So I ended up signing up for every single account out there because I didn't know what a funnel builder was what an autoresponder was, and there was so many names being thrown out in the community and I'm like, I guess I just need one of all of these which I found out later I definitely do not. I signed up for every single funnel builder, every single autoresponder and I'm like, all the names are being thrown out the community. So I think at one point like I was signed up and I responded whenever I had, I was just going through the whole list. I had seen someone on TikTok and they're like, this is the software up until I googled it and looked it all up and I'm like, Okay, let's give this a shot. So it wasn't until I fully digested I think it was day three where I kind of had all this software running, and no idea how to use it. So I kind of took what you had taught as soon as you started with the funnel building and everything and I'm like, You know what, sometimes it's better just to take a step back. Look at the whole picture and then start putting the pieces together. One of the times I think my issue was just getting everything at once and running with it and that it wasn't it wasn't a good way to go about it because I just completely overwhelmed myself. So when I stepped back and I took it like you, you had one video one day and I took what you were teaching there and then I implemented it and then I would go back and actually rewatch the video to see if there was anything I had missed. And when I kind of slowed down and took time to digest everything. That's when everything started falling into place. Like I don't have to be an expert overnight. I just kind of got to take the time and learn a little bit extra every day. I'd like to keep improving your skills every day. But my initial mistake was literally just jumping in and I'm like, I'm gonna I'm gonna nail this.

Dave: I mean, you kind of, I mean the way you describe that is kind of like in your obviously and so clearly not a guy but you kind of the way you describe that I can relate to that because it's kind of like a guide to saying I don't need to read the instructions. I don't. I don't experience a lot of women like that, but I don't put a lot of stuff together with women. I mean, actually, my wife, who is my wife when she's putting stuff together, she's really nice. So I get it and I think what you said was really useful because you know it's like, there's, there's, there's, if people who came through this, this our process would literally just follow the process. Not going off , do it and Rome way in, stop like two days in or sign up and I even get started. Of course that's people are famous, but hard and then stop and then and then start and then doing your own way and saying, Look, I'm not trying to be condescending here. I'm just saying that everybody in the comments name something that you like, you likely know more about than other people. Just just just write something down. That you likely know more about 10 other people in St. Louis has pride . Come on everybody. All of you likely know something more in order to do it better than other people. Every one of you says that you can't do that. Dammit, you're lying. So now, okay. Carolina. Carolina says skincare. So pretend that I come to Carolina, and I say, you know, look, I am in a lot of pain here. Like I've got acne in. I've got sunspots in me, and it's causing me a lot of my competence and I just want right. I'm genuinely in pain and I come to Carolyn and I say, please help me with my skincare and then she says, I've seen this before. 1000s of times 1000s of times I've done this, and I've got a system and just I'll give you all the stuff. You take it home and you do it and she shows me exactly how to do it. And then I get home and I say I don't think I'm gonna fuckin do it that way. I'm not gonna use it. We're just gonna switch this. I'm going to do this piece first. So I'm not going to do the toner and this and that. I'm just going to do the moisturizer. Just imagine if I came to you, or anyone came to you and said, You genuinely helped me and here's my money, I'll pay for everything. And then I'm just going to do it my way. I really don't even know why I'm coming to you because I'm really just going to take your ingredients and just mishmash them all up. And I know we don't, purposefully we're not trying to be you know, we're not it's just human nature. Daniel, why do you think they do that? Why do we? Why do we say help? Me and then begin telling the help how to help us.

Danielle: I honestly see this a lot too. And I'm fairly new to the industry. So I can only imagine how much of that you've gone through. 

Dave: Give me your personal experience because you're a smart girl in surely there was some times as you were going to a training and doing some things that you said, Well, I could see a different way to do this, but I'm going to trust in you even alluded to it a little bit before that you you know, I guess it brought you plenty of overwhelmed where you finally just said okay, I'm gonna scrap all this and because my I come here asking for help not I need to know when to what I'm what I'm alluding to is Daniel, how do you know when to be the teacher and when to be the student?

Danielle: Well, like when I first got started, I think a lot of the reason that I got so overwhelmed and I had so many different things going on is because there's so much information out there and it's just human nature that whenever someone says hey, I got a free infor information, video or free something everyone's just raising their hand and you get lost in it. So it's kind of like you you gotta put the blinders on and I know everyone's offering something and everyone's offering their help and that's absolutely amazing and 100% like, reach out if you're stuck, but I truly found like my groove when I picked one product, one mentor and I stuck with like one traffic source. I'm like, instead of trying to be all over the place, focus on one thing, one person likes to listen to what they're saying. Pick someone that's where you want to be and do what they're doing, because they obviously know what they're doing right. So it wasn't until I was just getting information thrown at me from every angle and I actually had to just start telling people like I thank you. I appreciate you trying to explain how you're doing it your way but like I just I need to stick with what I'm doing because it's working. So it's more so just blocking out the noise because there's a lot of noise out there.

Dave: There is. And there's also a lot of noise inside of our own heads too, right? Yeah. That's ultimately where the majority of the noise is. That's yeah, we titled this show. You know how to basically use one offer and generate results. Consistency with one offer is key. That was your suggestion, and I do. What do you mean by that? And can you elaborate?

Danielle: Yes. So I see a lot of people just starting out like I did in the beginning and I had a bunch of products in the pet niche because of dog breeding and then I was making money online. So I kind of had products all over the place I was. I had little like low end products from Amazon that I was trying to market and I was in two different niches at once as a beginner. Like that's definitely a big no no. So I was just spreading myself way too thin and I'm like I need to focus on one thing, like, instead of putting 10% of my effort into 10 different things. I'm like I'm picking one offer and I'm gonna put 100% of my focus and attention into that one offer. And then I realized that the people that were following me and looking up to me, were more like they were in a straight line. path now because they're like well before I saw you talking about this product, this product, this product and this product and I like we just got kind of confused at how each product work like how each of them helped and they're like once you actually picked one offer like all my content was based on helping people surrounding that offer. So it ‘s kind of like we came together as a community and I found a tribe and they're like, we're not so confused anymore. Like you've picked one thing and you've stuck with it and they knew what my message was, they knew what I was about. And they would just come to me more and more with questions because they knew what I was doing. I guess if that makes sense. It wasn't just kind of throwing a bunch of offers out there. I think people get excited when they first start and they're like, here's a link here's the link. Here's a link. But yeah, I think it does more harm than good when you're just trying to just to get all your links out there like providing true value to the community and like having one offer is what truly truly changed the game for me.

Dave: And what you're saying is having one offer and just being kind of consistent with marketing that offer and then also offering in knowing and understanding what's included in that offer. And then being able to offer support for that offer is what you're saying. Yeah. Instead of just you know being a instead of just and I think people can tell the difference. When you really it seems like you're engaged, interested even purchase the product and are a customer of it yourself. Versus you're just signing up for affiliate programs and slang and links and hoping somebody buys.

Danielle: Exactly. You just seem a lot more genuine when you could actually answer questions about the product, right? Like if you're switching products or offers every single month. How much do you really know about what you're trying to sell people and like personally, I don't want to recommend anything that I don't know, love myself. So it's like, people kind of get distracted and then they'll start a new offer and then all those people that you've been like building up for the past weeks or months they'll come to you asking about that offer and you're already on to something different. So you could have just missed out on a whole community of people that actually genuinely wants your help. But if you're too busy bouncing around, you're not going to have the knowledge or information to share with them and help them at the end of the day.

Dave:  I understand the concept of consistently promoting the same offer and then offering even bonuses or support for that offer. Did you also make any shift in being more consistent with your front end content? Your edutainment, those pieces of content, those pieces of Facebook content, those pieces of Instagram content? How did those front end ads, you know, again, whether they're organic or paid, gain more clarity as well? Verses when you first started or how you are approaching content in more efficient right because affiliate marketing is product pick is really just not that other pieces along the way. Certainly you don't want to see it in order to set up what you're saying in your marketing to match and align with what you're offering. But there's lots of things you're doing before you get to the place where you're actually recommending something so how does that say more about that in relation to what we're talking about to change to getting better results.

Danielle: So when I had first started, I didn't really have a plan at all for my content creation. It was just kind of recreating videos and trying to get a feel for the space. And then I realized that I wasn't necessarily trying to like recreate the viral videos but I found the videos that got me the most leads and got the most people like interested in my health were the ones where I was actually talking and giving information so it wasn't just the videos where you're you're pointing at the screen and random words come up like I got a lot of engagement where I would sit down and have a conversation and teach them something so like the value of sticking with one offer or the value of using this versus this. And I would just take questions and then I would make a video on that. And I found that as I grew I kind of got more comfortable giving advice that I heard at the beginning. It was just like I'm completely new here. I don't know what to talk about. I was terrified for anyone to ask me a question. And I'm like when I say the wrong thing. And then it really was just like learning as much as I could and jumping in with confidence. And I'm like I can make a tic toc video now that's a minute long and talk to you and give you all this valuable information as opposed to just kind of sitting on the screen scared and I you could probably tell if you scroll to the bottom of my tick tock the first view I was just sitting there and I looked terrified, like okay, so I need to add more value and add more information. And then when people would come to me they would ask where I learned it all How did I get started and then that's when I kind of could start introducing the offer so it brought a lot of warmer leads in because they were already aware of who I am and what I do. So when they came to talk to me they were actually interested and most of them were asking me what are you offering and what are you doing? Like how can I do this too, as opposed to just the videos at the beginning where it was just hey, here's a link in my bio, go check it out that people kind of just kept scrolling past that. So definitely change the content in providing value. It's a game changer.

Dave: Yeah, and I love how you just very simply just let people know right there that the way that you went from not knowing what you were talking about to knowing what you're talking about. What you just went in and learned the material. Yeah. It's kind of like, if you want to be a part of the book club and be able to be a part of the discussion. Read the book. You know, it's like it's like that meme. I wonder if I can find it. But it's basically where the guy is looking in the book. How to make money work about to work, right, like oh crap, like tears. In tears. Will very, very cool. Very cool stuff. And I love you know, just the fact that you're really you know, you're really what is coming up for me right? Now is the fact that is the fact that this this the level the playing field is truly leveled with this business. You know, I'm sitting here talking to a Canadian female, who, I don't know if you said you're in your 20s I would assume you're still in your 20s But yeah, I'm in. I'm in my late 30s there for a long time. You know, and I get to talk to people, male, female, all kinds of different religions and cultures and races and stuff in the playing field is really truly level. I mean, I know in corporate America, and I know in many large corporations and just I guess, society in general and certainly many countries. It is difficult for a woman to out earn or you know, get more opportunity than men. I think that's been I think we can all kind of agree, agree to that, you know, whatever your whatever your philosophy or values are. I mean, just it's just, it's just traditionally how it's been. But I'll tell you, the internet just instantly fixes that. You know what I mean? 

Danielle: Yeah the game is definitely changing now, like a whole new play.

Dave: You want to know where you know, and this is all over the news. And it's like equal pay and all that and I absolutely for those who will never find this world and land. I absolutely want all as much opportunity for as many people, especially those who have not had it up until this point, but I'll tell you if you want to instantly just remove yourself from that circus. The Internet No, I'm not saying people can't be mean and I'm not saying people aren't still judgmental, racist, homophobic mean all these same things characteristics of that people have still exist, but your ability to be able to learn, implement, and start earning is equal to mine in equal to anybody else's and that is a big thought. And I am so I think you should be proud of yourself. Of how you did not stay in a shitty situation for long and instead made an omission, took massive action and along the way, have now taught yourself along with some training and of course some help but you know when to be the student and when to be the teacher. And now look at you, you're well on your way to this being a career if you want it to be.

Danielle: Absolutely, it completely flipped my life upside down. Well, my life was in the middle of flipping it but this kind of flipped it back.

Dave: Well, I like how when somebody is trying to flip your life and then you just take it and flip it back. And if you look at what's going on over there and in Ukraine right now, which my I am overwhelmed with, by the bravery in the, in the sobering reality of how fast their life changes if any of us think that life is nice and safe here in America or whatever, just crazy. Nothing, nothing is guaranteed from day to day. So you should be proud of yourself. My thoughts and prayers in great energy go to the people in Ukraine, any of our members in our community who have Ukrainian family or people over there in the country who may be in harm's way. We're thinking and praying for you. And Danielle, thank you so much for your time today.

Danielle: Thank you for having me. It was a pleasure.

Dave: Alright we will talk to you soon. I come back and keep us posted. All right. See ya. All right, my friends. We are coming up in another month. Here and my friends it's like it's in the role that we're living in right now. My my what's heavy on my heart this morning is the fact that you know what's happening over in Ukraine right now and even over in Russia with with you know, with at least 40 million people inside of Ukraine as they're running to the bank to try to go get cash out. They don't know what's going to be happening with their with their in Russia, even the people in Russia because of the choices that their their their President is making, you know, even they're going and doing bank runs and trying to get cash out of bank. You know, especially the people in Ukraine. You know, they don't have anywhere to go and is in his in his heroic as it is. And I can't even imagine what it's like to have to make a decision to stay and defend your land. Just know that. I just know that. That that I can never be too prepared. I can never have I can never be too careful. And I know for me, I want to make sure that I have all the resources cash, you know, if I need some sort of firearms protection, whatever, but I want to have those things within my possession so I can protect myself and have the flexibility if and when something crazy happens. And I've just been I've just been thinking about what it would be like to be told that you know, you're a man my age, you can't leave you got to stay in defending the country and stuff. It's just just makes me think about all the things that I get to do. Every day that are so easy, that I make so difficult. You know that I make so difficult. shooting videos and even doing the show sometimes I can wake up and be like, but what a what a blessing. What how easy is this? It's so easy. And you know that that's how I'm choosing to use this conflict in this in this situation. I believe everything that happens in life you can use and learn something and take something away from it. It doesn't just have to be, just doesn't have to be something that happens in vain. Certainly so many people are going to lose their lives and be affected and be Miss be put out of their homes lose their homes. There's already buildings that are being destroyed, you know, entire people's possessions, their heirlooms, I don't know just everything. I just get up every day and use, you know, my cell phone. I get to show up. Do you know in the safety of my own home, I get to order an Uber Eats or enjoy all these benefits of the first part ? It's just, you know, that's how I'm choosing to look at this. It allows me to have empathy and compassion and try to feel what it's like. Imagine what I'll never feel but imagine what it's like to go through that while being extremely grateful for what I have and using it as a way to look at well what do I got to do today? This shit is easy. Let me knock it out. I'm happy to do it. I'm grateful I get to do this stuff. But look at the alternatives. You know, and I'm telling you gratitude and attitude of gratitude will change everything. It will change everything because now everything's not you know, hidden colored I get to take off the shit colored glasses and put on I get to see all the colors in life. Sometimes for me, I just don't get to wake up and smell the flowers. And remember how good I got it in this business and in this life. opportunity I have until I see somebody else really having a tough time and I hate that that's how it is. But unfortunately, that's how my human brain works. It's like sometimes you don't know what you got until you don't get it anymore. So again, thoughts, prayers and compassion for those who are dealing with aggression in violence today, and who don't have the same opportunities that I have here. And my friends please seize the day. We'll be back with you tomorrow for another episode.

How Perseverance Created massive Results

 

Below is the transcription for this episode:

 

Dave: Hey what’s going on my friends this is Dave Share and welcome to Wake Up Legendary. This morning we have a gentleman coming in from Canada and he has some good experience with other business models and changing his mindset around money. Aaron, welcome to the show buddy.

Aaron: Hey Dave thanks for having me on. I appreciate it.

Dave: Hey you’re so welcome man. Tell us how you found us and what you were looking for when you did.

Aaron: Yeah, no problem at all. Yeah, so thanks for having me on the show. When I actually first 21 came and I saw someone promoting affiliate marketing all these different other stuff and so, before I even dove in and looked at the business builder challenge or any of the other courses I took my time to kind of just Google YouTube research a lot of that different stuff. And it took me honestly like five or six months, just because of my past experience, I was hesitant about that, and I didn't even want to spend even $1 on something where from my past experience, you know, I wasn't comfortable and wanted to take my time. And so it wasn't until July 2021. I said, Okay, let's do this. Let's start the training program. I think I've done enough research. I've watched enough people go live. And yeah, so I started it and honestly, I haven't looked back, but it actually wasn't even until October 2021 Until I really started making content and doing any of that I still had that kind of concept in my head, where, you know, my past stuff didn't really worked out and that was just dropshipping but other things as well to online, and it couldn't find the model. And the reason for that was I didn't really have the right partner or program that was paired with most of these things, the courses that I have really purchased in the past were, hey, here's a PDF file, just follow these steps. Alright. And that was talking to that on my own and trying to look at documentation and then comparing it to the website and they were all and they didn't have the exact same format because websites are always changing, right? So yeah, it took me quite a bit of time before getting started with Legendary, and I'm really happy that I did because I got to meet a lot of really amazing people. Communities are amazing. Met a lot of really great people and ended up doing it. And now every week we just touch base. We talk about strategies, we talk about what's working, we just catch up, you know, we're all in the same mindset and in that whole community and all those groups that's in there, I'm comfortable asking questions, and all of them people are super responsive. So yeah, it's been an amazing journey. And honestly, like, I'm sure everyone says it but my biggest regret really was not starting sooner. But you know what I started and I'm happy with it. no looking back. 

Dave: Yeah, really, really, really amazing outlook on things. It's, it's, it's so fascinating that there's two ways to look at something, I think, say drop shipping or some of these other business models that you mentioned. I know the one way to look at them is that well, other people are succeeding at it and if they are, you should be able to succeed too, you know, and then there's the school of thought that well, you know, the business model is requiring more from me skill sets, financial you know, influx of cash when you're if you're buying product to be able to house in some of these businesses, you actually have to buy product and you have to you have to hold it or buy it before then you sell it and hopefully you don't get stuck with it and all those kind of things. Why do you think this was? I mean, you mentioned the education and clearly that sounds like night and day from from how we try to approach you know, teaching our students so

but I mean, do you think it has to do with the community in education and helping you to understand the business model? Do you think it was the business model? Do you think it was both? I mean, what do you think has really unlocked your freedom, your confidence to be able to build this business, like a business and feel like you're getting somewhere and actually get some results? 

Aaron: Yeah, that's a great question, Dave. And, you know, in my opinion, I think one of the greatest things that came out of this whole learning course and from starting this whole program, is really the community. Being in an area where it's affordable, even when you're at your lowest you reach out to someone you're talking to and someone's there to help you kind of boost you and help you out and help talk to you about those small wins. versus the other type of programs where I really was okay, here's a PDF, message me on WhatsApp and I'll help you out. You send them a message and then 334 days later, they'll send you something and it's like, you know by that time, that three days pass, you're really just the lows and lower and lower and you're kind of Morales thinking, but with here, the community there's so many people you can reach out to a lot of really great people that are willing to help that have been just supportive. And a lot of the times a lot of them have been where I was, so they understand what questions I have and the feeling that I have and you know, the troubles and going through. So you know, they've been there before. And so they're here willing to help understanding that they've been there at that time. And now they're kind of passing on that knowledge and that help that other people have already have given them you know, just an example recently, Joshua Smith I reached out to him a few times and watch stuff really great guy who I when I started TikTok, I was also seeing a lot of his stuff. And I reached out to him and I didn't think I was going to get a response back. I said hey, what's going on? You know, big fans of your account really love what you're doing. Your content is great. I was hoping maybe you could take a quick look at mine and see if there's any improvements there. And you know,I wasn't sure if it's gonna happen because she is that young and has a big following. And if he does great, and he actually the next couple hours he reaches out to here and what's going on? I really appreciate it. Thanks for reaching out and here's some things and let's talk and he gave me really good advice. And, you know, that's just one example of many that I've been really fortunate to have with this type of community. And now I'm actually able to kind of give that type of feedback and the same advice. A lot of people are asking these questions, and helping them along their journey, as well. So yeah, I know it's been really amazing and the business model as well, has been such a powerful tool in terms of the whole learning process where it's breaking down in a way where you learn on your pace, learn the way that you want to, and it really shows you in a method that's very clear and concise, which is great. And I've done like my background is actually in finance. As An undergrad, I did a master's in international economics. And let me tell you, this course alone has been just more eye opening than some of the other ones that I paid so much money for, and then the commitment and then on top of that the community has been just really awesome and, and supportive. So like I said, I've met a lot of really great people who have gone through each other's counts and nitpick small little details that I would have noticed, but someone else noticed theirs and now they're helping me with this. So yeah, it's really awesome and you know, just the culture around helping people and no matter where they are in terms of their journey for when they started their online business, and it doesn't have to be about doing marketing. Right. What are those other four streams of revenue? And any other questions they have around that there's a lot of people that have advice and that have been willing, able to help and really amazing to have that type of culture. And the community, which is ossia. Well, I think people generally want to help in they just get dominated in these other groups in these other Facebook groups and communities that these other gurus are hosting or or you know, everybody, anybody can put up a Facebook group nowadays, but to learn how to really be a facilitator versus a dominator is a big skill and it really requires a lot of self confidence and it requires you to really be sure of yourself confident in your team confident in your skill sets.

Dave: And I wasn't always like that, you know, I was insecure. One time in life. I was unsure of what I was doing. But you know you stick with this long enough and you do enough work on yourself. And it's not like I've been here for 30 years. I've been doing this for a little over 10 years. But this is not the first community that I've run. I've had other communities before too and there's a real difference between being a facilitator and not taking up all the space in the room. me the one who ultimately is the main figurehead here. I try not to take up so much space that others can't, you know, be the superstar that others can't help somebody, that others can't be there for somebody and you know, I mean if somebody ends up doing capitalistic business inside of our Facebook group well that's that's, that's okay. I'm not afraid of that. I'm not I don't have a lack of mentality. If somebody is poaching people and legitimately trying to rip people off and you know, sell them coaching services, or whatever, and they're shit, that I will go after that person and try to kick them out of our community. But, you know, you're experiencing and you're taking advantage of the power of a community, a real community, a real support system. And it was interesting I don't know if everybody noticed who is listening, but I asked Aaron, you know, what's the biggest difference maker, you know, you didn't go to the money, the business model, any of that stuff you didn't even go to meet or the guru or whoever you had bought you went to the community and I think that's what we all have to realize is that you know, companies come and go people come and go, I mean, things come and go, but you know, it's like relationships Stan has has the time and sometimes the relationships that you are they can and the relationships that you build and the support that you you know, you you ask for and then also give can really help carry you guys through some tough times. And I think so many of us are, as I know I am, used to not asking for help. It's hard to ask for help. It's hard to show weakness and vulnerability and all that but you know, when we when we get into an environment or we create, see that's another thing you can create your own environment to everybody that is safe to share that is safe to fail, that it's safe to be challenged that it's safe to to show your ugly cry. And bring out your skeletons in the closet. Then all of a sudden you have a real chance to grow and succeed.

Aaron: I totally resonate with that. And you know, when I'm talking about the drop shipping and with the community that I was in, though some of the people that have been talking to they were I didn't really at the beginning kind of talk to them and bring up the fact that I lost a lot of money during dropshipping. But during conversations, they were really talking to me about how they failed so many times and other businesses, other models, but they got up. They tried other things because they stayed and became more consistent. And you know, I was still you know, like you said vulnerable and shy and I didn't really want to bring that up. But with the sections sort of community that was there. I was kind of able to talk about that give them an idea of what I was coming from and and even today on the show. I don't I didn't think that even when it started in October making content or even back in January 2021. You and I would be talking and I would be talking telling everybody about you know what I've been going through and how that was for me. And I didn't think I would be able to share that. But here I am now talking to you. And I use that as a way to kind of motivate myself. Look at what, what small wins that I've gone from there. And the things that I've learned from those losses or what and how it translated a lot of them to what I'm doing now. So I'm looking at a lot of those things that have won from there. And as well I'm using a lot of that as a relatability factor for a lot of people that I'm helping talk to and you know, let's break it down to them. Look, I'm not someone that made one or two few TikTok and then it blew up. I'm not someone that got to 30,000 right away. It took me five, almost five months to get there. It was posting every day engaging with the community answering questions. If I didn't know some of the questions that they had, I would take time to google it, research it past someone in the community, and get that answer for them. And then go back and say hey, you know you asked me this is here it is to try to engage them and build that relatability because I think it's such a strong, big factor these days special with everything being digital, right? That relatability factor and you know, this community has really taught me a lot about that but also sharing a lot of the points that I had before and using that now as a driver to help other people and kind of bring that idea to just have people relate to that.

Dave: Yeah. Can I say something? Totally off the wall. It's ridiculous. I want to say something to all of you listening because Aaron just dropped some absolutes, not even gold, it was platinum.

Some of you, some of you would be good to just plan a major disaster in your business. Right? Just utterly fail, right? Just Just screw something up. Because of these stories that are a mess that we don't want anybody to know. The things that we do that we're ashamed of, the things that we do that we don't want to tell anybody, the first day, the first week, the first month of our business, the ugly parts where we don't know anything or understand anything. We want to hide that where we don't make any money for a year. We want to hide that. And the truth is, is that each and every day action, success or failure can that especially if it's a mess can be turned into a message and what you just heard Aaron say and this is why you need to go and listen to this again. He just said that. He pointed out the power of what I'm talking about right now using a mess and turning it into a message saying look, and this is one that came up for me while you were talking Aaron. Let me help you save. How many years have you been doing everything but drugs should be everything? How many years? Three years? 

Aaron: Yeah, three. 

Dave: Okay, let me help you save three years and over $12,000 of your own money on wasted time and things that won't pan out. And let me show you what I finally found. I finally learned that all this money online stuff clicked for me. Click the link in my bio opt in and I'll reveal the exact business in the exact plan that I'm following right now. To be able to actually have multiple failures. So if you've ever failed, if you think that you're a failure, if you've had a challenge, if you think that you can't do it if you never said no. Oh, well. You know this sure works for others, but this won't work for me. Well, I'm going to tell you when you listen to my story and you see what I've gone through, you will know that no matter how many failures, how much ever money that you've wasted, YouTube can be successful because I guarantee my story is worse than yours. Right? That is subconscious be fucking Frank that is so attractive. That is so powerful. But instead what everybody wants to do is hide their mess, hide their mistakes, hide the money that is their way and act like they're perfect. And then think that other people want to buy perfect, nobody wants to buy perfect examples, want to buy ugly messes up, I can screw it up, fail forward, fall down, break my ass, crack my head, get up and still succeed. 

Aaron: Yeah, exactly. And you know that honesty factor there as well too. That's what makes a lot of your followers an audience or any people that you engage with. were inclined to be committed to you to understand that, hey, this person that I'm just watching on tick tock, he's a he's someone that can relate to me. He's gone through all of these struggles, someone that you can connect with, rather than just you know, someone having a tick tock that goes viral and you know, there's a lot less of a story there than for someone who has created so much and gone through all these logs and turned it into small positive wins and they're able to talk about that and help a lot of these other people. It's such a powerful story and kind of gets that going and talking and then building engagement around it. It's natural guilt and shame to release two. Dave: Yeah, that's a shame. Because when you do what you described, and I did it to Aaron, I mean, I had MLMs and all kinds of shit that I joined. I bought all kinds of stuff and it didn't work out and I felt like a big embarrassment. I felt like a big failure. You know, my friends knew me back in 2008 Nine as somebody who ran around and tried to sell them skin lotion, whatever MLM I was in and and they know people know me for that. That's my history. That's where I came from. That's what I did. When I first started. I put magnets on my truck. It was an old rusty truck. I didn't sponsor anybody in my first MLM. I didn't you know, it was ugly. It was embarrassing. When I first started. It was all these things, all these things that you think that you're unique, all of you listening. Oh, I'm embarrassed by this shit. Well, who's not when you suck at something? Everybody's embarrassed a little bit at first, but I hid it and just got better. I posted videos on the internet, where none of my friends and family would see him and I just kept doing it until I got better on video. And then also a couple years later, some of these bastards saw me on video like it's kind of like a Kevin Harrington or a Tony Robbins like just like, while you were out making fun of me. I'm grinding to get better. But my point is I want to go back to the piece some of you need to read the book Brene Brown Daring Greatly because what she described in that book is creating a culture of vulnerability versus creating a culture of ego. Where a culture of ego nobody wants to, nobody can fail. Nobody can make a mistake. Everybody has to be perfect. But in a culture of vulnerability, everybody gets to be human. Aaron: That's exactly a day to like now. I'm not saying that everything I do is perfect. And it's great. I'm still making mistakes left and right. You know, just trying to log into this house. I couldn't really take the mic. Yeah, there's things going on. Like my videos that I made last week. There were some spelling mistakes in there. I'm still making the mistakes. But I'm learning from some of those who say Okay, I gotta double check the syntax. I got to do this a little bit more. And you know, it creates a lot of consistency. It creates a lot of consistency. And if there's one thing I could really kind of like to pass on to a lot of people that are watching, it is for me that what really helped when it created a lot of the consistency was writing it down. And I never used to do that. You know, even when I was in high school and doing all of that I was never writing anything down. And I really looked back and said what are the small things that I could change? That would really benefit me? Because like for me, I have the memory of a goldfish. I will forget what happened an hour ago, three hours ago, someone will tell me you need to remember this. Five seconds later. I forgot. You know, I'm looking at creating comments. Oh, this. This is a really good one. I applied myself, okay. I'll do this tomorrow. Tomorrow comes and I'm like, what was that? thing I really wanted to do? Oh, writing it down. And actually seeing it really helps. And here's a thing as well, when I started in October 2021. And I wrote down one of my goals that I wanted by the end of the year in 2021. And I told myself, I want to be on Wake Up Legendary in the morning. I want to talk with them. I want to share my story. And it didn't happen in 2021 But it didn't stop there. I saw that golden look, I didn't achieve it. But that's okay. What else can I keep doing to achieve that? What can I do? What did I do before that I can do now? What are other things that I can continue to improve on? It's having that going back to that mindset that we were talking about earlier of energy and not focusing on the things that didn't work out, but the things that could work out and the things that you could do to make it work out and looking at all small positive wins. So what really happened in 2021 came out. We didn't have that we didn't have this call in 2021 But I still pushed through and I said look, I want to make this happen. And here we are. February and we're having this call and you know, and yeah, it's amazing. Happy to be chatting with you sharing all these spices and helping a lot hopefully helping a lot of other people as well to kind of build a bit of credit.

Dave: These are the business cards that I collected in the beginning of my journey and there's a whole nother I mean, literally there's probably I wouldn't even though it's hard to look at them. 200,000 I don't know what there's, you know, there's a big basket full of business cards and I used to this was my second phase. This was at first I got a bunch of business cards printed back in 2000, like eight or nine. I was like in an MLM. And I got a bunch of business cards printed and I was handing them out but nobody was calling so I thought oh, I'm gonna be smart and just collect their business cards. I don't like email like lead generation like I'll be the knight. I don't even know what online marketing was. This was 2009. I'm just collecting leads as if I'm a human capture page. I've got a business card I'm just collecting. I'm not telling them what I'm going to do with it. Like I'm gonna harass them to try to sponsor them into some business or sell them some lotion potion or pill. But this is one of the things that I did that didn't work. It hasn't worked in over 10 years. I still got to see how good of a story this is. Worked out it wouldn't be, it would be less powerful. Then this big box of failure that I keep so close now inside of another box to keep it safe in because I like to tell this story. This is a story that is birthed. From me failing, embarrassingly, I mean literally going around collecting people's what more how more could you waste your time in life? I mean, they didn't pick up nobody bought nobody bought a single thing from all this work. You know. So this is an example of a failure in a mess that I now turn into a message the same way Aaron that I the most important pictures in my life. And I tell people to do this all the time. Most important pictures in your life are not the pictures where you are being the man or being the woman you know, standing in front of your new Mercedes Benz or whatever, acting like a hot shot. I mean that the most important pictures that you are going to ever save or that you're ever going to take are going to be the pictures of the beginning of your journey. You know the pictures of you working your job like this. The me obviously they're working construction, you know, running the jackhammer having my brain shaking around in my skull there, you know, or me sitting at the computer that I used to work at when I first got started. that I put on a credit card for $50 a month. You know, these are the things these are the pictures, these are the stories and and I think this is the crux of my entire message over the last, you know, over the last since I've realized how powerful it was, I guess is that the entire your entire business is your message. It is your story. That is I mean you. You don't have anything as an affiliate as an affiliate marketer. You don't have to stock products or make products or do customer service. Because what your role is, is engaging people in directing them to the product and service and how do you best engage them well, you the best way to engage somebody is to put grab a gun and put it to their head you're getting engaged in work like they're going to go look shit, I mean age, but the second best way to engage them is to use a combination of stories, both entertainment, but also education, teach them things that they want to learn to help them get ahead in life. So now you become a fountain of secrets in knowledge. That's how to engage somebody. And that's what we do. That's why getting people's attention by doing hooks telling stories. All these things work. And back to your story of drop 12 grand drop shipping all this different kind of stuff. Three years. Similar to all of you who all also have a story. It will always be your most powerful marketing tool. It's sort of like a nuclear weapon. And you can either leave it in there to just sit there and maybe I'm gonna bring it out one day when I feel good enough, or you can begin to use it. 

Aaron: Yeah, exactly. And you know the thing too is, if you're not really sure how to use that to create or create any of that just create something small. And in time you'll get better at having that message. You'll get better at creating content, you'll get better at creating this engagement. Focus on those skill sets that will allow you to create better engagement and create better videos. So at the beginning one of the things I really like telling a lot of people is don't worry so much about the content you create just post and you're gonna learn to improve all of that. And you know, you look at me you're gonna check off and scroll all the way down and you're gonna see how my videos at the beginning were and the lighting was bad and some of the sounds were much louder than my voice. You can hear me speaking even if it sounds like I was saying anything. They were not good content, but I started growing, looking at a little bit of that and changing a lot of that stuff and put my story a little bit more out there. And you know, it wasn't one video that worked or anything. It was you know, posting every day being consistent talking to me, talking about my story, sharing a lot of that going live and that's helped me grow to where I am. I don't have my stories, not posting what TikTok and blew up. It's been there consistently, making content going to the gym, feeling good. You know looking back at things that didn't work out evaluating on a daily basis, just looking at myself and looking at everything that I got and just taking all the small wins to the next day to the next day. No looking at hey, you know, this video that I made was actually a lot better than my other one. You know, that's a really good one. On to the next day and taking these small wins with you and carrying it. That's how I got to where I was not because one or two TikTok blew up and I got you know, a lot of the followers in there. It was engagement through all of the ones that I've been posting and just being consistent. Just, you know, looking at all the ones that I have engaging with the community, talking to people and like you said, asking for help. Honestly, I was someone before I started this whole big content and even the affiliate marketing journey. I never wanted to ask for help. I was like, I can do this. I could figure it out on Google. I can find it on YouTube. And what did that lead me led me to six months to do my own research before starting and now people ask people in the community and you know, I shaved like months of self due diligence and getting some personal experience on how they've been able to kind of, you know, come across a problem, fix it. And I think rather than reading and watching YouTube videos, but having a personal experience from somebody sharing that advice that really helped create that engagement within this unit person and allow you to kind of understand it a lot more. 

Dave: So, yeah. Very, very true. And just such incredible insights in this is what I find that people who go through the most know the most because you have the most experience and that's I think another major reason why you want to soak up every single day the good the bad, is because you're building valuable experience that you can then talk freely and openly and clearly about like Aaron's done throughout this the show today. And who would have thunk IT mean if you look at the percentages of time in which you are going through struggle some might call failure in the times in which you're going through success and some happiness here.

The time in which you were struggling in quote failing was much larger than the time you're now succeeding. But what's interesting is that your knowledge is much larger. Your knowledge you're actually if this was the amount of time that you failed, and this was the amount of time that you've succeeded. It's almost like your knowledge is double that it's almost like you know, you get the knowledge to be from all of the challenges, you know, you get all of this knowledge from this part of the timeline. Ver even though you have succeeded for maybe only a couple of months, this experience when you start succeeding with yours. It's it's almost like you know what you did wrong in like, you can teach people what not to do. And all that experience ends up being just endless content and endless things that you can talk and teach about. And that's one of the reasons why I say and want to say again, embrace your challenge. It's not a challenge. It's just the beginning of the journey. It always is gonna feel a little shitty getting it up off the ground at the beginning. You're what you're building your experience. Yeah, and there's nothing more valuable than that. 

Aaron: Yeah, exactly. You know, I always keep telling a lot of people that they fall in love with the process. There's a lot of pain points, and it's going to be really low times but I fall in love with the process. Because the success you mentioned is very small. It'll feel really good when you get there and who knows that one day where you don't want to do anything. You don't want anything, you don't want to go to the gym. That's when you need to go to the gym. That's when you need to create all that stuff. That's when you need to kind of put your head down and start looking at stuff that you've done before that didn't work out and evaluate. Those are the days that that success that small amount of success may hit, right. So it's just pushing yourself and telling yourself and looking at those small little wins and the data doesn't feel like you want to do it because the days that you should be doing Yeah, man shout out to Andrea says I overcame my fear of being in front of the camera. The next step is this one step at a time. Awesome.

Love it. Love it. I am learning I have to keep posting seven days a week so I have a schedule set for me to do so. Nice Raya actually is one of the people that reached out to me as well. She has been going back and forth, talking about advice and I've been giving her some of my personal advice and experience as well too. So that's really awesome.

Dave: Yeah, really cool. Really cool. We got Aaron's TikTok. You're up on the screen right now. Aaron, dude, awesome conversation. Love your name, my wife's name, but of course spelled Erin and the man spelling is Aaron, right? For those of you who are those of you who you know, get confused on spellings of names that are used like that. That was one that I had to learn late like when I made that mistake. And then of course I met my wife. It never made sense. So anyways, man, really good stuff proud of you, bro. Proud of you. Really, really happy. I mean that man. I mean that you're going to have a great attitude. And I know you've been through some shit. And now you're here and it's all been worth it. 

Aaron: For sure. Yeah. I'm happy to be chatting with you. And, you know, like I said, I didn't really think back then that I'd be in a position to share all my experiences and share all the stuff that I've been going through and be open about it. But now I'm able to do that and I'm happy to kind of share a lot of these things and help people along the way as well too. And just really cool being on this talk and talking with you and having all this so it's really awesome and just great. Dave: Well, I like to talk to people that buy stuff from me you know what I mean? To make sure it's working out, you know, and be there you know, it'd be there I think now is what I'm trying to model for everybody in this community is is is a different way of doing internet marketing. We've got a bad rap. You know, we've got a bad rap from other bad apples who who sell stuff because the internet's not regulated and then they just disappear or it's a shitty experience or they're just don't have any clue how to be professionals and you know, we're just here at legendary trying to create a, what it might look like here to have real unconventional free knowledge, meaning that it's not regulated or we're not told what we can teach or not teach, but do it in a way that, you know, do it in a way that makes sense and that helps people succeed. And the way that people succeed is they feel supported. And they feel like you know, they've got people that they're doing it with, I mean, we're not in the Armageddon, this isn't an apocalypse, you're not the only human being left on earth. So we still get to do some things together. And when we can do those in an environment and feel you know, even though some of you are hard on yourself, I am too. I'm very critical of myself. If you share that in which you're saying quietly in your head that's driving you crazy. You put that out into a group or say that live out in the open to somebody in our community who may be you. You say hey, I'd like to try to build my support group and you really try to go about it. With good intention. That person is not going to continue to leave the bullshit that you're believing, you know. So that's one of the things that Aaron mentioned is he was able to meet some people in the community and start a little WhatsApp chat or their own little Facebook group or Private Messenger chat or just I know people who do weekly zooms I'm not talking about folks getting sold into the, you know, the little goblin in your Facebook Messenger who's trying to sell you a little coaching program and go get in their Facebook group. I'm talking about friends who do shit and help each other for free. It's called a support group. If you've never had one, try it. You know, because it may be helpful, maybe helpful to you may be helpful for you to get outside of yourself. The thing that I find really useful is getting feedback from other people, you know, getting feedback. Hey, give me your feedback. Hey, look, I went out and tested this, I tried this. This is what I'm seeing. What do you see from these numbers? You know, and I made sure to give that example that you already went out and tried it not just, you know, we need to make sure that we don't get people in our support group who have the same challenges that we do. Like if you're a perfectionist, try to find somebody who's not a perfectionist and make sure they're in your support group. Make sure they're there because you need different personalities and different perspectives but anybody who would have you giving them feedback and encouragement and I just respect and honor your journey and your all the work that it took to get to where you're at right now. I know it wasn't cheap and it didn't come fast. But I believe that it's going to come back to you 100 fold in you know, the next decade of your life here with these skills in what you know now will be the most prosperous decade of your life and I'm really looking forward to, you know, to seeing that please come back in a couple of months. Email me, let me know, back on the show and you got updates for us and things are moving for you and keep up the great work brother. Thanks, David. Appreciate that. Yeah, for sure. That's on my goal the second time for Wake Up morning with legendary that's on my list. So I'm hoping to have that so it'll be a great follow up. Well, the most important is always the follow up. You know what I mean? It's kind of like, well, how are they doing now? So come back and see us man. Right. Awesome. All right, brother. I appreciate it. You can follow Aaron at digital marketing coach that's his handle on Tik Tok. So check that out. All right, go check that out. And have a fantastic Friday. Have a wonderful, wonderful weekend. My friends have a fantastic Friday. Get out of here. Make it come say hi. Make an investment in yourself. And take some time this weekend to get ready to have a great week. again next week. Be Legendary. Peace out, see you all.

How To Use LinkTree In The Simplest Way Possible


 Below is the transcription for this epsiode:

Dave: What's going on my friends? This is David Sharpe here kicking off this Wake Up Legendary show this morning. How y'all doing? So this morning, oh, we have a kindred spirit. Somebody who understands what it's like to put in a hard day's work out in the elements. And also likely with electricity crawling under houses, you know, breaking into walls and, you know, putting your life on the line every day, potentially touching 220 Lots of energy and getting thrown back. I was just talking to my dad about that the other night, the other day as he was wiring stuff

for his house, but this gentleman Taylor has gone from electrician to building a successful business online. 20,000 followers on Tiktok rockin and rollin. Let's hear how he did it. Taylor, welcome to the show, brother.

Taylor: Thanks for having me.

Dave: Where are you calling from? 

Taylor: Charlotte, North Carolina. Okay, awesome, man. So, um, tell us why you know, being an electrician is not a bad trade. It's not a you know, it's not anything to be ashamed of. It's good, it's good quality. It's a good quality career. Yet. Here you are looking online and building an online business. Tell us what happened. What motivated you to start looking and how you found Legendary.

Taylor: Actually, I was just working long hours and just knew it wasn't for me. And it wasn't leading anywhere. I wanted to see my future. I actually saw a video online. Most people are familiar with the guy, I forget his name, but he's the guy who goes up to people and asks people in nice cars what they do for a living. Oh, yeah. I noticed a lot of people were saying, Oh, I do affiliate marketing.  There's a lake called Lake Norman. And there's million billion dollar houses on there. And there's a couple of docks with helicopters. I always wondered like, what are some of these people doing so watching his video and really just got me thinking so I looked more into it. I actually saw a video about Legendary and stuff. And for $7 I said, Well, I might as well try it. I mean, all these people are getting rich from it. So I found it. 

Dave: You're a straight shooter, her brother. Oh, yeah. So what happened? You saw these people and we only paid seven bucks. And so you, you signed up? You said what the hell? You know, I have nothing to lose.

Taylor: You know, for $7 I mean, that's breakfast, or anything like that. So I just gave it a whirl and wow, I mean, the information that legendary teaches and everything like that blew me away.

Dave: So you feel like you had a, like a brain opening that you can never close back again. I mean, did you see some things in here that you can never unseen here again? What were some of those things that really were exciting for you?

Taylor: Oh, yeah. I mean, even just watching YouTube videos and understanding like here's something they're talking about, and then there'll be leaving you guys the link down below, if you want to go check it out. That clicked in my head immediately. Okay, that's actually affiliate marketing. 

Dave: And then you realize, wow, affiliate marketing is through everything. Almost online.

I've been participating in affiliate marketing for years as a consumer, right, you probably realize that.

Taylor: Oh, yeah, for sure. You see something on TikTok like, Oh, that's a cool product. Wonder where they got it and then say, oh, it's down below and then you just click and you're not even realizing where you're going?

Dave: What a nice guy. What a guy. Exactly. Link for me. How convenient, right? Oh, yeah,

Taylor: For sure.

Dave: Yeah, and that's what a great affiliate marketer does is makes it so seamless and makes it so convenient for their viewers to click. It's, it's the affiliate, the affiliate really is and I don't want to be. I don't want to scare anybody away with a big sales word. But you know, people oftentimes are in the mood for buying a car, but it's just the experience that they have, which determines where they're going to buy it from a lot of times, sometimes even the brand. And what we are, as affiliate marketers is we're almost a welcoming committee, you know, we educate, it's almost like you ever been to a, I don't know, a new gym, or a hotel room to where they take you around, and they say, Hey, here's the showers. And here's the sauna. And here's how to get into your locker. And here's let me know if there's anything. Well, we're doing the same thing as marketers out there. Which is, we want to make it really easy and convenient for people to buy from us. So you started to make the connection as you were watching videos through the challenge and thinking back to videos that you've watched on YouTube and so forth, and you've clicked a link in a bio, you're realizing well, I've probably contributed to a lot of affiliate marketing commissions. And I understand how this works. And did you begin to believe that you can do it too? 

Taylor: Oh, yeah, I realize how easy it could be pretty much just promoting anything you want, as long as you just build a brand around it.

Dave: Yeah, I mean, even electricity, even content for electricians could be a valuable niche. Because you know, I remember when I was doing cow work and in carpentry with my father, we were oftentimes, really, really, we would find ourselves also watching construction shows outside of my columns, this old house, those kinds of things. And so people who are used to it in a splint job will oftentimes find themselves watching content about that profession after work as well, just because they're familiar with it. So I bet you didn't. And I don't know if you're interested in being an electrician, if there's any opportunity there that you saw. But there's so many different niches that you can be a part of even offering value in the trades. But what direction Have you decided to go and what niche Have you decided to focus on?

Yeah, I've done that. I've also realized a lot of people love pets, dogs. I have one and I had a page for him before I even knew about affiliate marketing. And I was like, Wow, there's so many pet products out there because everybody loves their pet they're gonna buy I mean people buy jackets and stuff for pets. We can pretty much make a regular video about your pet and also legally some kind of bone or a jacket or life jacket or anything that revolves around them. Most people are going to definitely check that out.

Dave: Totally. I've got a great little surprise. I forgot to let this out yesterday but yesterday we actually had to get a guest on and she had a bunny page. I don't know if you caught that episode or not. But she this is her bunny page me lo dot Luna the bunds I didn't I didn't show this yesterday but you know you're absolutely right. I mean bunny rabbit content free roam bunnies good bunny tips follow more you know and of course in her link know what what she's got here right now oh donate to the bunny rescue I really these things where you got multiple options on the page I really I really you guys really got to I would just invite all of you who are doing this to split test it against just driving them directly to a opt in page with only one choice okay? Because you know I've got 123 choices up here at the top have got 12345 choices right here and although she actually is doing really well with this I guarantee they're still just from understanding human psychology a lot of people come to this page and just don't know where to go so I would just I would just encourage some of you guys to to split test some of these beacons pages with just driving directly to a landing page and then just doing the fall you know just promoting these additional products that you want to promote in the in the email follow up. You do it too. What's the what's the what's what's your perspective about using the link tree or the beacons thing on your in your in your bio link.

Taylor: I've seen it work for me. Just because you can add multiple social media so if someone finds you on TikTok they can. I was gonna find you on Instagram as well, or anything like that.

I'm not, I'm not talking about where you are, I'm talking about the link itself. 

Dave: So I don't actually cover this in training which is why so many people do this. But Taylor I'm talking about these, I'm not talking about your link to or your you know how on mobile, you can go to YouTube or go to Instagram. I'm talking about when you click your link, you've got three options here. So if somebody can, and I'm just giving you a little bit of feedback here, if somebody can go to your, if somebody can go to your, your Instagram right through, let me just check your let me just check your profile. Okay, so check this out, bro. So, so I've got your, I've got your profile pulled up on on. And you've got the Instagram button that's set up right here for somebody to click to go to Instagram, right? Yes. And then and then and they're already on TikTok, right? 

Taylor: Correct. Okay, so they can go to Instagram. So I'm just curious why you have TikTok in Instagram here as options when they click your link?

Dave: Yeah, I use it for Instagram. So I can find my TikTok as well.

I got you. So you're using you. So you're using the same exact link from both Instagram and TikTok? Correct? That makes sense. That makes sense.  I got you, I got you. That's actually not a bad that's actually not a bad strategy. In it, you know, you've got to start your business here. And it's the top option. One, one, Pete, let me go, I am sharing. So if you folks are out there going to use a link tree or a beacons page. The way that Taylor is doing right now is probably the simplest way that I've seen done versus where you've got five or six different links that take you to all kinds of different pages, paces, places, and I'm concerned for you guys, if you have too many different options on your link tree page, that people are landing there and getting confused, and they don't know exactly where to go. And then they're, they're bouncing off of that page. That's why these LinkTrees and these, these, these beacons pages are coming so much. Because I think you're using her lawyer is probably the smartest way that you can use it because it's so simple. And you have two social media accounts, but one place where you're directing them into a product or service or training. But some of you out there have 10 different things on your link tree page. And I'm telling you, there's no difference between using a regular website and a link tree page, you might as well just toss the sales funnel out. Because the whole point of using a sales funnel is that when you send them to that landing page, there's only one thing for them to do. It's either opt in or leave. And that's why we get such high opt in rates. So some of you who are aligning all of these different things tailor this is not directly to you, because now I understand what you're doing. This is a heads up to some of you that direct response marketing. The reason why it works, the reason why we've sold hundreds of 1000s of dollars worth of courses and services on the internet is because we use direct response marketing, which is a step by step marketing process, which only ask the customer to make one decision at a time as they're proceeding through a very intentional sales funnel that explains and offers one thing at a time. So you can see how when I see LinkTree pages and Beacon pages with 5, 6,10 options on them that you see where I'm going with this tailor. I'm ranting right now, but you see where I'm going with this.

Taylor: I've definitely seen counts with, they'll have everything they're promoting. But if you're going to try to promote like ClickFunnels or something like that, you don't want to put that on there. That's what your email responders are for. It gives you the back end offers as well. You don't need to try to promote everything all at once. 

Dave: Thank you very simply, and well said it took you two minutes to say that took me 12 hours fine. Man, what other tips, what other nuggets? What other secrets have you learned that you could just spit fire at us and just drop on our heads that maybe somebody could take away and learn from your experience?

Taylor: Yeah, one thing I've noticed with a lot of beginner other marketers, when I first started, I kept hearing was you need to make five to four videos a day. Sometimes quantity or quality is better than quantity. Even when I see a lot of people have these videos, and people comment, help, or whatever they tell them to do, like, comment down below if you need help. A lot of people will not even reply to those for days or weeks. I mean, you're getting the lead there, go back and look at some of your old videos and reply to some of those people because they're interested. I've noticed that has helped me a huge, huge bit, just replying and actually taking the time, not really maybe taking a day off and just replying to some of those comments and stuff. And because you have a lead right there in front of you. Take advantage of it.

Dave: Yeah, I think that's so true for a lot of businesses. But especially us, we have people who have fallen through the cracks and opportunity that's sitting right in front of us. And we just don't follow up with it. So I love that. And that's an element of some manual marketing that you're that you're that you're suggesting here. Now you've got all your automation and your leverage setup. And quite frankly, folks, when your videos are going viral in your emails are going out automatically. That's a taste of leverage. And and and what we're saying is sometimes emailing, reaching out, having conversations, doing things live, like we're doing right now, is also needed. So can you just reiterate that one more time in just just as quick as you can that you're what that last strategy was you're reaching out to people manual, I just want to make sure that they're clear about that.

Taylor: So you're having new people come to your video, and they'll comment, hey, can you help me out? Rather than send them straight to a link? I know, it's a little bit more work. But I mean, one on one conversation more likely someone's going to buy if you can actually relate to him or actually help them out and teach him a little bit more about what's going on in the course and stuff like that before, whatever questions they have, right? I mean, sometimes it's just about asking, Hey, how can I help? Like what do you still need to know to be able to determine if this is right for you? People come back to me, and I'll even let them know, Hey, if you have any questions after the training or anything, feel free to reach out to me. And even with the training, they have you guys have a place where you can go and comment, hey, I need help with this, which was a huge help for me. Because sometimes you go through the training and you learn but you're still somewhat confused on exactly how to start or something like that. But everybody in this community was so helpful. I mean, you could ask anything, and everybody's so willing to help each other. And we're not really competing against each other, which was super nice. Dave: Making a stink in the comments about collecting emails, come on. Of course, we're talking about collecting emails here, folks. Go back and listen to the replay and listen to what I'm saying. Make sure you're paying close attention to what we're talking about here. Because if you miss hearing some of this stuff, then you know, it could be a day, a week, a month of setting something up the wrong way. And going in the wrong direction. So we're just simply talking about a very simple thing like LinkTree and Beacon links. And if you want to hear that again, go back and listen to the replay. But moving on, so what are some of the things that you've noticed about your kind of approach to creating content? Just the videos, what the videos are about how long it took you to make them, etc? In the ones that do really well, versus the ones that don't do so well? What do you notice? Is there anything that you've noticed? Or is it a total mystery? Tell us what you've learned in that area.

Taylor: I've watched other videos that go viral, just taking what those are and actually putting their own little spin to it. Whether it be new music or a little bit of changing a couple of words here and there, making it your own. I've seen those really go viral. Other than that, don't let a video that doesn't go viral. Make you feel bad or something that not all your videos are going to go viral. I

Dave:  I‘ve learned that, guys. Let me tell you something. I mean, I remember a time tour going viral, you had a better chance of getting struck by lightning. You know what I mean? And now hearing, you know, Thursday, February 24 of 2022 We're saying things like you know if a video doesn't go viral, stay in there. Ice let me let me know Let me be real clear about something. If you go viral, don't count on that. Don't count on going viral. Don't count on it. Tom Brady didn't build a career out of throwing Hail Mary touchdowns. He didn't build a career out of just closing his eyes and just winging it in hoping that somebody caught it in the Enzo. He built his career and I was able to really understand this when he came to Tampa these last two years, the greatest football player of all time, built his career through throwing 10 510 and 15 yard receptions. And if you would notice, go back and look at the tape go back and look at the Games whenever he would come back in the fourth quarter, he would eat you alive with those who drives tailor, you had to have watch one or two in your life to where he just pick you apart 10 yards at a time.

Taylor: Every single Sunday I'm watching football so definitely.

Dave: So why am I telling you guys that? It's because, man, there's so much I wonder if your expectations were set high after you went viral and you had to bring them back down to earth and realize that that was the icing on the cake, not the foundation. I just for those of you I don't want to do a disservice. I don't want you guys to go buy a training or a course or stick around here because you heard Dave Sharpe say that you're gonna make a video go viral. Be rich and famous. No, no, no, no, no, no, no. Get great at 10 yard receptions, get great at 10 yard passes. You know, just like when I played baseball base hit base hit base hit. If you hit a home run great, but focus on a base hit. And so I don't know the tale. I just wonder if after going viral once or twice, you had to reset your expectations.

Taylor: You know, once I went viral, I remember I was on the like, and I actually came off and looked at my phone. I was like, Oh my gosh, look at all these views. Sometimes the views are great. But like some of those views, though, to the sale of some of my best videos that I've made sales of only 1000 views or something like that. So I mean, don't get so hyped up on the views. It's more about the comments and delete and stuff like that. But yeah, definitely going viral. You're up, your heads are way up there. And you got to kind of bring it back down and understand. Okay, not all my videos are going to be like this. It's okay.

Dave: Yeah. And I think another goal for me is to have so many sources of traffic that I don't even know how to turn them all on. It's kind of like having so many faucets in your house is flooding in, you just you almost walk away from the house before you try to fix it in turn all the faucets off, I want to just be have so much traffic, that if I had an assignment to try to figure out where it all came from, I'd just be so overwhelmed. I just walk away from it and say, I don't even know how to turn it all off. And so I'm so that's one of the things that I've begun to focus on. It's been a big shift in my life in my business with multiple streams of traffic, and leaning into my business to try to make money. So I’m not distracted by multiple streams of income, you know, so I don't have to if I want to make a million dollars a month, I don't have to make $100,000 from 10 places I could just lean in. And I could focus more on my business to try to make it make more money. And then I can do that multiple streams of traffic, more traffic period. And then I can take the money that I made it invested in in the back end wherever I want. How have you dealt with distractions? How have you dealt with the multiple streams of income, which was one of the first things that's thrown in your face as an entrepreneur, and actually learning that in order to get a stream streaming, you have to focus on it long enough, and really put some serious attention on it. And sometimes if you walk away from it to go start another one, you lose it. There's more details and dynamics to this game than what's said in a soundbite on a YouTube video. So how have you dealt with distraction shiny object syndrome? And how have you stayed committed to this stream?

Taylor: Yeah, once I first started I wanted to post on every social media, YouTube, Facebook, Twitter, all that kind of stuff and realize, okay, this is a lot especially when you start getting some of those views and stuff. And then I focused on which platforms actually made money for me and actually spent my time using those rather than kind of have myself everywhere because you just can't? Just can't. But once you focus on what you're good at, try to key in more on that.

Yeah, and also, are you repurposing your content to get more bang out of one box? Are you going over to Instagram and repurposing TikTok videos? Or have you dabbled in? Has anybody messed with the new Facebook rules yet?

Dave: Yeah. You, I have seen some good success from Facebook reels as well. 

Taylor: I usually repost my video, even if a video goes viral one day, don't be afraid to repost it a couple of days later and see how it does. Because sometimes you're Yeah, we often go viral even more than the first time, the second time around or something like that. So don't be afraid to do that.

Dave: You know, those of you who think you're sitting on the sidelines, it's probably a common pattern. If you think about it, like, like, a lot of times we we think, you know, we're so creative as humans and dynamic, but the truth is, is that a lot of times we use the same excuses over and over again, you know, for things that we want to try to accomplish. Or at least they have the same theme. And one that I've seen a lot of people use in this industry over the years. It's just, it's too saturated. You know, I've missed the boat. And, you know, I'm sure there's a lot of people who are saying that even who are watching this right now, yes, some of you, I'm calling you out. Is that common? Is that a common limiting belief that you often have on soundtrack in the background, or that you actually say to yourself, and the reason why I bring that up, is because the opportunity is just going to keep growing. I mean, now you got Facebook reels, you don't think that these companies have tons of money and tons of time, and you think they're just going to lay down? Traffic and data is everything. There's going to be a world war over this stuff one day, I mean, these platforms that are popping up tic tac, Instagram, Facebook, I mean, these companies are making billions of dollars, they are going to continue to compete for our attention, because that's how they make money. So if you think tomorrow, these platforms are just going to pack it up and just say, No, you know what, that was fun. That was a good run, I'm done. You're nuts. You're nuts. You're crazy. You're lying to yourself, you're talking to a ghost, you're talking to Nope, you're talking to nobody, you're talking to a dumbass, you're talking to a dog, you must be talking to a brick of tree, and they're not talking back, or you're hearing voices. And that's okay. We love you for hearing voices, but they ain't telling you the truth, the opportunity is just going to get bigger and bigger and bigger. And these companies are not even trying to hide the fact that they're copying each other to try to keep up. I mean, I know Facebook owns Instagram, but fuck it call this get it live.

Taylor: I was actually talking to a guy yesterday about what he's like, I don't have any followers, how much will succeed? I said, all these companies are really competing against each other. So they're gonna show your real ones whether you have one follower or 100,000 followers, they're wanting to promote so they have more attention on their site rather than TikTok or Instagram or anything like that. Just start posting videos and build and play them for brand new people in front of you.

Dave: They're desperate men, they're desperate for us. And you just don't realize that because we don't feel like we have power when we're first starting out. But you do, you do have power, you just have to step up to the plate and in order to receive it, the companies will give it to you because as Taylor said, they are competing for our interest. And you know, they know that if a brand new content creator creates a video on their platform, a viral person will be loyal to that platform for a very long time. So they're trying to get you more results from your actions. There was some controversy the other day about tick tock whether the views were actually views or they were just, you know, impressions. You know, like people were actually just stopping to like scrolling and they were counting that as a view or somebody was watching it for three seconds or 10 seconds. But the bottom line is the platform's want to get you results. They want you to come back and keep posting. And did you ever think an electrician from South or North Carolina would be here doing online marketing and then sharing his tips and secrets with 225 people live and then 1000s More who will listen to the replay?

Taylor: No, I never thought I mean, I've always thought I've always won To promote other companies like, you know, it was a job that I could do to just talk about people's products and make videos. But I never thought the success I would have would be like this at all, or even close to anything like this.

Dave: So somebody was sitting, you know, on the checkout page of the challenge and getting ready to come into our community, but was highly skeptical. What would you tell them based on your experience in what you've accomplished?

Taylor: I mean, anybody if I can do this, anybody can do this, honestly. I mean, I'm just, I didn't really go to college. I had an associate's degree in HVAC. And that's about it. So I mean, I'm not super smart. Never had straight A's. Just got by in school. I mean, anybody can do this. It's not that hard. Just you gotta stay committed to times, even when it looks rough.

Dave: Yeah, what doesn't look rough at the beginning? You know, Taylor, great job, man. Keep up the excellent work. And keep us posted. If you have any major breakthroughs. Hit me up. Let me know about them. I want to stay up to date with what you're discovering. And yeah, come back in a few months. And keep us posted on your journey. And let us know where you're at now and what else has been going on.

Taylor: Of course, Appreciate you for having me.

Dave: All right, my brother. Well, hey, we'll see you on the internet. All right, stay Legendary.

Take it easy. Thanks, brother. All right, my friends. There you have it, another one. I mean, these sessions just never end. You know, they never end every morning. I mean, my thoughts and prayers this morning are, you know, I've been watching this, this this senseless stuff going on in Russia and Ukraine. So if we have anybody in our community, from Ukraine, any family there will be thinking about you and their safety and hopefully, you know, just, it's sad and senseless. And yeah, hoping and wishing for all of you today to realize what a precious gift that we have, that we do live in the world with a lot of crazy people who want to take happiness and success away from us, who want it all for themselves, or just don't want anybody else to have it. Sometimes those are dictators from crazy countries, or dictators from countries, I shouldn't say crazy countries, there's a lot of great Russian people. But sometimes it's our family members who you know, are jealous, you know, friends, but either way, you know, this world is a safe place for us to go out and achieve our dreams and build our self esteem, and make our mark. And no matter what craziness is going on in the world. And no matter what craziness is going on in our lives, each moment is still a miracle, each moment is still a blessing and the opportunity if you can pull a chair up to a computer, pick up your cell phone and do a little bit this work for yourself and build yourself a business and a life. It's a real honor. And my hope is that we all will take advantage of that with passion today. Knowing that somebody else out there doesn't have that same opportunity hasn't found this or just simply doesn't, you know, have the wherewithal or the means to be able to do it. But we do and so today that's going to be my commitment is to just be mindful of this amazing opportunity that we have knowing that I'm really privileged and I'm really honored to be able to be doing this in doing it alongside with all of you. Okay, doing alongside with all of you. So let's again, once again, shoot some prayers, thoughts, vibes, whatever it makes sense to you out to the world, particularly people in Ukraine today. And even those who have hatred and dominance in their hearts, pray for them that they might find some sort of, you know, that they might have a break throat and actually see that we can collaborate. You don't have to compete and dominate each other. Alright, my friends, we'll see you back here for another episode tomorrow. Get out of here. Love you all. Peace.

Tips And Tricks For TikTok And Instagram Reels

Below is the transcription for this episode:

Matt:  Good morning, everybody. Happy Wednesday. It's February 23. We're here live. My name is Matt:, if you don't know me, I'm the CMO. Here at legendary marketer and I am live with you this morning for another edition of wakeup legendary. If you're newer or it's your first time watching or you just happen to stumble upon this replay one thing that we do for our show every single morning is we send out a little text message and we just message our anybody who's subscribed to these updates, a short little brief text message that just says, Hey, we're going live with Joe this morning. Tune in, we're going to share XYZ and there's a little link to Facebook you can tap on it and hop right into the live show. It's super easy. So you can text the letters you just text WUL in a message to 8132968553. The goal of this show is that we bring you a little bit of inspiration a little bit in some ways, it can be a free coaching session of sorts in that we usually dive into somebody's marketing or we dive into their experience of creating content or starting their blog or starting their business. And we just get a little bit of a gold nugget here in there every single morning. You'll get one little takeaway if you pull out a little notepad or pull up your notes app on your computer phone and take some good notes and really tune in to actually pay attention to the words being said. You'll get a little bit of value. So without any further, let's bring in our guest for the day. Let's bring in our guests for the day. What's up, Joe? Where are you calling In from?

Joe:  So I'm calling in from Vegas. Cool right on.

Matt:  And you grew up in the Netherlands? Yeah, so

Joe:  I moved stateside when I was 11. So cool. I lived in a small town called Spijkenisse which is a suburb of Rotterdam.

Matt:  Okay, cool. Right on. So you are in Vegas. Now. Tell us a little bit about I don't know how you got into digital marketing, like you worked in a gold mine before. Tell us just a little bit about your background and history. And then why did you decide to come online?

Joe:   Absolutely. So for the last couple of years, I basically have been in the supply chain working for a gold mine. So initially, I spent 11 years working at a gold mine that was four hours north of Vegas. So basically the dead center of Nevada and then last year I was working for one down here and I did the purchasing . I kind of wore a lot of different hats warehousing so I knew the supply chain side. So after everything that transpired which led to me getting fired. It was nice because I had the flip side of the coin. I've always been a purchaser so I dealt with sales, I dealt with marketers. So it was kind of nice to like it was already a world that I was invested in. Yeah, I just never been on this side of the table.

Matt:   Got it, interesting. So you had a little bit of touch and experience but had never done that. So then over the last couple of years bring us into your sort of joining the digital marketing world as a freelance Digital Marketer. What is that then like what's what caused that and then, you know, how did you find us I mean, how did you pop into our community?

Joe: I stumbled on you guys straight through Tiktok. So after I was kind of let go, I was wearing too many hats and it was just too much of a stressful environment. And at the end of the day, I just never wanted to be in a situation where someone could lie, and that would ultimately lead to my unemployment. So I was in a situation where one of the girls I worked with made up a story saying like I did these things I said this and none of it was natural. So even when I brought him like no, this is what actually happened. They chose her story over what the actual truth was. So like it soured me so bad, and I didn't realize just how absolutely stressed out I was. So it took me a couple months of decompressing and of course I was just scrolling around on TikTok and I saw this like opportunity to like, work on fiber do something like that and it's got me curious, I'm like, Okay, so there's a way I can focus from home and possibly, I don't know make probably not as much money as I was making or at least that's what I thought at the time. And so I shifted my focus on to Okay, well, let's start expanding my horizon. And then the same person who I saw the initial video on. I clicked their link and it brought me to legendary, so I signed up for the 15 Day Challenge. The rest is history.

Matt:  Wow, cool. Very cool. And you've never done any sort of education, never tried anything. Are you familiar? Like are you a techy guy or not really?

Joe:  Nah, I've

Matt:   I have always been trying to teach. Okay, cool. So that part maybe wasn't quite as difficult for you getting stuff set up figuring out how to put together a sales funnel stuff like that.

Joe:  Yeah, like that. That's like it came easier, but like, there's kind of a funny story with it. Like once I really buckled down on my TikTok, because I didn't have any of those in place. Like, I think like most people, I was probably a little on the overwhelming side. Like I finished my challenge. I was looking through the blueprints and like okay, well these blueprints are great, but I'm like, Okay, well, where do I want to focus and they're like, actually niche down and focus. So I started on TikTok, but like, my videos weren't like they weren't specific enough. Like I was just kind of putting out like, Oh, check out these websites. So like the first. I don't know, like eight or nine videos like I was posting like one every other day. Like, I didn't, I wasn't consistent enough. And I also wasn't at the end of the day, like I wasn't in the right market for what I needed to be

Matt:   interesting. What do you mean by that?

Joe:  So I was offering helpful information, but it wasn't for people that were looking to make money online. It was more casual like Swiper than like, Oh, well. This is the watch and check this out.

Matt:   Okay, sure. So you discovered sort of a, what would be you you had a discovery or a revelation that in order to sort of drive leads and sales to a certain product in a certain niche you needed to create content for that. Niche. Exactly. Okay. Wow. Interesting. Yeah, I mean, it sounds like that makes sense. But sometimes it's not all that easy, right?

Joe:  It's through and let's be honest, the hardest thing is the six inches between your ears instead of overanalyzing overthink? Yeah, complicated way more than you ever need to.

Matt:   Yeah, interesting. Wow. super fascinating. So you, you figure that out, and things start rolling, you start to see more lead flow, you see, start to see more sales, revenue, everything like that. What did you do? I think Valerie's got a good question here. What did you do to niche down? What exactly did you do? What helped you make that discovery? Was it just you kind of watching different stuff on TikTok and just you had this realization or do you look at other people's content and what they were doing and just had a realization like, oh my god, like I, what was it that sparked that moment?

 

Joe:  

So I think it was a bit of both so like, initially, I started out with those initial videos, and I made one right before I went on holiday. I went to visit my mom's brother up in Idaho. Okay, and I took like, 10 days off, and the video I made right before I left was a stand up video, which at the time was my biggest view video with like 777 views, which is kind of funny looking back because all my other videos were like 50 to 60. During the day. I kind of did a lot of self reflecting like I read a lot of books. Like I just basically kind of poured it over and like I wanted to make a game plan. Yeah. Because I'm like, Okay, well, if I'm truly focusing on affiliate marketing, then I need to be about providing a value for people that want to actually make money from home. Yeah.

 

Matt:   

Yeah, interesting. And there's, there's a, there's a comment here that said, I need more tic stock ideas. And I've always told people there's a lot of ways there's, well, there's a few different ways that you can get good ideas. Do you have any tips on how to get good ideas? I can share some too.

 

Joe:  

Absolutely. So one of the things is like, I'll usually have a couple of videos that I just have pre planned for the entire week, like once like a question once an answer. I have a mindset. I usually try to do a duet because I feel that mindset is one of those things that most people don't realize needs to come with. Because most people aren't in the right state of mind to start a digital business. Yeah, so like I kind of juggle those two points so like, I'll always plan on making those videos and then I'll also go TikTok. Watch other people's videos. See what inspires me yep. And then from there, I kind of started playing tweak what? And like really put it in my own voice.

 

Matt:   

Yeah, totally. Let's say for instance, that let's say for here, here's a coffee. Totally. Here's a couple good ideas. Let me share my screen. I was trying to figure out how I could see if I could share this real quick. So for instance, guys, if you are trying to see if I can make this bigger, there we go. Whoa, okay. So if you're trying to Joe: can you see this also? Yeah, okay. So, for instance, we had a guy about a year and a half or two years ago that maybe not even that long ago. I don't know if he eventually started selling these cocktail cards and to create content or find different content ideas. You know, let's say that you're in the cocktails niche, right and making good cocktails. Well, what you can do is you can search the hashtag craft cocktails, and you can do just a little search for videos. Now. I'm not logged in at the moment, but if you're just sitting on your phone, you can go to videos. And look up videos that are trending with craft cocktails. You can also go to the cocktails account, right? This is a pretty simple one and get ideas and what you can do is use this little tool it's called sort for TikTok. I'll put it in the comments right here. So short for TikTok, and you can download this to your Google Chrome browser on your desktop and you can sort videos by most watch the least watch so what I did here is I just hit sort for TikTok and you can see it's flashing all over my screen as it's sorting this stuff out. And then boom. What we've got here is a list of their top videos because it's shorting the sorting the top ones to the bottom, so you can see immediately, I think everybody can see I don't know if this is clear as for everybody is this for me, but it seems really clear right away that the videos that are the most viral, seem to be these How to videos right? So if we go here

 

Matt:   

Okay, so it's mostly just fun, like how to create and then what you can do is you just have endless ideas here and that's just one of these, right? The other thing you can do is you can go to you can use something like trend talk. So there you can see it on the screen. I'll put it here, too. You can use a tool like trend talk, I'm sure there's other ones really being able to to gate other people. And just immediately you'll start getting content ideas, tons and tons of content ideas. And and and what I do is I tend to not try to reinvent the wheel. You can sort of game the system in a sense because TikToks algorithm functions pretty similarly for most people. So if a video is going viral or it's doing really well for somebody else, you could say, okay, in the cocktails realm, this when somebody made this Muay Thai this certain way, it worked really well. I'm gonna put my spin on it and create a different kind of Muay Thai but maybe I'll explain it or do it the same way as them and use the same sound and just see what happens. And I think giving yourself it's sort of like rather than starting at the main starting line, you're starting about 50 yards down the track and 100 meter dash, you're giving yourself a big time Headstart, or a handicap where you can start out in a much better, more advanced place than most other people. Sorry for the rant there, but anything coming up or any ideas to add on to that.

 

Joe:  

No, I think you encapsulated it really well, because I definitely started doing the exact same thing like I love that sort of TikTok like it's a great tool.

 

Matt:   

Yeah, it's, at least for me. For the last two years, we put out TikTok training. I mean, we used to have to just scroll through TikToks and find them and now you click one button and you've got a huge list. of content that is, by definition, better watched the most and I also think going out and looking at hashtags. And seeing what's coming up towards the top of those hashtags is really powerful too because that's more of a real time thing, right? So if you use sort for TikTok, you might have a video that went viral with a viral sound two years ago, that is the most watched and maybe that viral sound isn't getting pushed in the algorithm like it was two years ago. That's fine, but at the same time, you should really try to find which fit and and usually what you'll find usually what you'll find is that the the headline for how to style videos the headline is the big kicker of what will what will what will make a video go viral you've got about a couple seconds and needs just got to be fast. You just got to super fast you got to grab their attention and once that happens boom. Now things start rolling. What's uh what's so long have you been on TikTok and was it easy, hard to get started creating content? What was that process like?

 

Joe:  

No, so realistically, I kind of like you. I really started buckling down and doing a couple videos a day on January 4. So pretty much at the start of this year, I came back with the intention. I'm doing whatever it takes to just get it done.

 

Matt:   

Wow. Okay, interesting. And but you've been poked you started before.

 

Joe:  

December was when I first started kind of posting some videos.

 

Matt:   

Got it? Wow. That's so interesting. Man. It's so crazy how fast growth can happen in 10 year also posting too. Are you posting to shorts and reels and stuff like that? Just as when you post your stuff to Instagram reels. Are you also hitting ? Are you talking? Are you hitting the option that also makes it a post or are you not doing that?

 

Joe: 

No, I've just been sharing but I definitely need to get better at the Instagram side.

 

Matt:   

I just wasn't making a comment on what you should or shouldn't do. I was mostly just curious because in the last couple of weeks this is really helpful for everybody who's here. Dave actually shared this in our channel with us yesterday that Facebook is taking reels worldwide now and they're trying everything they possibly can to compete with Tik Tok and they're losing quite a bit even though I'm on their platform saying this right now. But they're not doing they're not doing as well as TikTok is in that content creation way. And so they're pushing that all and what we've had Joe: for the last couple of weeks is people saying that when they go to share their Tik Tok to their Instagram reels. There's a little checkbox that says Do I also want to create a post with this reel and when they select that their views don't go up. But when they uncheck it, and don't make it a post, they get a lot more views. So I wanted not that I'm saying that that's going to happen for everybody but for everybody who's here and for you as well. test that out and try that out and see what happens especially if you have a really good TikTok or video that you feel like is doing really well. Boom, let's take that. Let's put it on reels and YouTube shorts and see what happens. That makes sense. Absolutely. Yeah. And you're already I mean, you've got a TikTok and an Instagram and a YouTube so your infrastructure is ready to rock on that. You can be omnipresent, you can be everywhere all the time for people and I think that that's, that's got a heads up. You're on your way. Yeah, like you're just getting started too. So.

 

Joe:  

So you mind if I interject real quick? Here, please. So one of the funniest things happened. So like when I came back and I'm like, Okay, I'm focusing on the TikTok. I didn't have my sales funnel. I didn't have my autoresponder, none of that was set up. Well, that first week I had two videos go super viral. Wow. So then, like on my end, I was just this mad dash scramble just to get everything set up in place, and I learned so much because I think being a master procrastinator you can't like there's there's a thrill in that. You just have to get something fixed. You have to get something up and working. And I learned so much that initially I was using basic links in my funnel and I found out that those don't actually play on phones.

 

Matt:   

Yeah, well that just recently started to happen. I've been hammering down their doors to try to let them know. And they're trying to fix it or trying to find a fix. Yeah, yeah, we've had to switch over to Vimeo.

 

Joe:  

Yeah, it was funny because I'm like I would preview and everything looks fine. And then the moment I would try to use it like a dummy email on my phone all of a sudden, like I couldn't see the video. Like what did I do wrong? So then I'm like, I'm sitting there googling away. I'm like, how do you fix this? How do you get this to play? And Vimeo was the main one that kept stumbling on Yeah, yeah, that's a good one.

 

Matt:   

The Carolina just absolutely TikTok logo doesn't hamper success or where else well Carolyn, do you want to do it if you want to remove that? You want to remove the watermark? There's tons of tools just Google search. How do I remove watermarks from TikTok videos? Yeah, so that's a good idea. That's super interesting. And for everybody who maybe you just joined right now Wistia does work on phones. I think the place where Wistia doesn't work is inside of the if you're going through a sales funnel, or you're going through something on Tik Tok on on TikTok it works on Instagram I think but something in the TikTok the way they have it scripted or something that Wistia videos don't play on certain devices and stuff. But my my what I wanted to say earlier is that in particular, Joe: has grown his channel to 161,000 followers and if you're just starting or you're just brand new, or you're just getting going and you've heard anyone say TikTok is that TikTok the growth the way the growth is happening or, you know, a year and a half ago TikToks growth was so much better. Whatever. I mean, you heard him say the words like you heard him say he really only took this seriously since January. I mean, he started posting. I think your first post was November 11 or around November. It was in November. So we're talking December, January, February. We're talking just over three months since his first post and he's got 161,000 followers guys, and he's done. A great job of creating really fun engaging videos and taking that, you know, you've taken a formula and ran with it and done really well. And so I just think that for people who are sitting around wondering, you know, oh are the best days of Tik Tok over? Is it done? No, it's not. It's not over at all. You've got to create good content. But you know, a lot of people are asking how many videos and I think you'd probably be somewhere in the range of like, tell me if I'm wrong, but just as I'm looking at your channel you're, you're for sure, less than 100 videos. But how many videos do you post a day on average?

Joe:  On the weekends? I usually do like one, maybe two? Yeah, I usually just try to do a couple on the weekdays or weekends. On the weekends. I do like just one or two and then on the weekdays. I do two to three.

Matt:   Okay. Yeah, so we're talking. Yeah, so maybe you're close to 100. But as I look at your channel and stuff, I don't I don't see. Yeah, I don't see that. It's 100, it's probably close. But I mean, geez. 100 pieces of content. You're averaging over 1000 followers per video, you know, and it doesn't all come from every single video, right? You've got a couple of big ones, you know what I mean? You've got a couple big ones that have really taken off : those viral videos that I talked about to get virality and get some movement and then you've got to intersperse more personalized content, introduce yourself and then go live, which Joe: by the way, you got to go live. You can't go live my man. I'm telling you people that people underestimate going alive. So much. If people knew what I knew they would as soon as they hit $1,000 They would go live every single day. You can increase sales by five to 10 times easily, easily the best performing not even in the affiliate world. I'm talking about E-commerce and drop shipping. I'm talking about physical products, all kinds of stuff. He: Yes, by the way, Jim just asked, Are you making sales yet? Yes, he is. Yes, a lot. And I'm not going to give any specific numbers because I don't want to mislead people or anything. But yes, he is really one of sales from all his followers, which is another thing that people say you know, if you post these videos, these viral videos Oh, great. You went viral, but you're not going to make any sales. Well, I think you would probably be the first to say that's not the case. Right?

Joe:  Exactly. A lot of the two. Two is like the viral video gets people's attention. And it gives them a chance to look at your profile. That's when they see what the real value is. Yeah,

Matt:   Yeah. And also it gets them to follow you because they think oh, no, it's interesting. This Joe: guy, what's he got going on? And then boom, suddenly, you've got a video tomorrow that talks about XYZ. Let's say you're in a dog training niche. So the first one is this, you know, a huge play, a funny video or or really instructive video about how to get your dog to stop barking at the mailman overnight. Uh, you know, as soon as overnight something like that, right? This big claim and people are like, okay, my dogs are gonna start doing that overnight but they're like, Man that kind of like guys do so they follow you, right? And then the next day you're live and you're selling some sort of a product maybe you're selling dog seat CBD or you're selling some sort of special toy that engages dogs for hours and just tires them out or whatever and you in your on your live on your TikTok watch showing your dog you know, to and on is to toy or whatever going crazy on it. And you even film The mailman walking up. Maybe you get an actor who comes up and rings the doorbell and the dog is just crazy into the toy, right? And now people are like, Well damn, I need that. And you're like, Hey, by the way, like in my bio, and you sell 100 Right. Now, we're not really big in the EECOM game. I'm just giving an example because I want to get people's heads to really think through the power of going live and some of the biggest affiliate marketers I've seen in the last year people who rake in front end sales are people who go live every single day. By far a longshot going live is especially right after a viral video. Right after a viral video. People then go live and it creates this frenzy. But anyway, I'm ranting, but I'm I'm really

Joe: It's a great magazine for me because you're 100% Correct. Not going live is like so the next two steps that I really want to focus on is creating a Facebook community and going live all the time.

Matt:   Yep, that's what you should do. Yep. And even going live. No one's watching at first. That's a big one going alive. We no one's tuning in. And you know, I gave this example on our Blueprints webinar a couple of weeks ago where I was sharing my screen live on up me Eastern. We do this for our business blueprints members. And I hosted them and I went live. And I was on TikTok and I was and I had my notes app open. Right and so on my notes app, what I did is I used it as a green screen. And I said how to get your dog to stop barking immediately. Okay, so I did something like this and I'll show you what I mean here. How to get your dog to stop barking immediately. And then I took a screenshot of it, right? And so that creates a little photo and then I go on TikTok on the app. Hang on. Okay, and I will do a post. Alright, so here we are. I'm on TikTok, right. And I do a post and I do a green screen effect with that little thing right and so, here I'll take a screenshot of it. Okay, now it's as simple as this. I just did it for you. Alright, how to get your dog to stop barking immediately. And then, you know, once you hit 1000 followers, you can go live with that as your background and people and this is a huge gold nugget. Everybody Don't miss this. When people are sitting there scrolling, scrolling, scrolling. Boom, you've got a big attention grabbing headline. That's why we say copywriting is the best. The highest paid skill online is because you've got this powerful headline that's attention grabbing, and now you're live. Okay. 10 years ago, when people would go live. They would have to sign up for $100 a month to go to a meeting or go to a webinar and invite people via their email list to sign up for the webinar and then show up at a scheduled time at 7pm. Eastern or 8pm. Eastern to the actual live webinars sitting on their computer. And now people can be sitting on their toilet in their bathroom scrolling while they're doing their thing, just scrolling and then bone exactly what they want. To know exactly what they want to learn is right in front of them. And Joe: Sydney's staring me right in the face while they're, you know, sitting you know, doing their business and and you're selling dog training stuff to them, or you're selling a dog training course or you're selling dog training toys or who knows what, right doesn't Matt:er. But my point is, is this sort of Paul, a guy who's in our community, he calls it the mini webinar strategy, right and now it's I would call it the instant webinar strategy. It's taking a webinar and going straight into it's taking that and going straight into somebody's phone and intercepting their train of thought. And if you got 161,000 followers, you can go live and I bet you you could get 1000 to 2000 people to watch your live not all at once, but they're you know, if somebody who's got about a million followers are gonna have probably close to 100 people watching concurrent but as you watch total, it's probably 45,000 people. For somebody who has 161,000 You're gonna probably have a couple 1000 People who watch and think about the human psychology of Mark. I know I'm ranting here, but think about the human psychology of marketing. When people see a video about this guy named Joe:, it's a theoretical guy named Joe:. And it's like cool, whatever. That's great. He seems like a cool guy. But then they get to see you go live. And they're like, oh, no, this guy Joe: is sitting at his phone looking at me. Right now and the camera boom. Like, this is legit. He is real, legit, authentic. This is different. It's not a canned Joe:. It's now a Joe: I can relate to and a really big thing

Joe:  Can't be understated. Yeah.

Matt:   It's that element. You know, in the world of driving leads and sales and getting people to do what you want. That level of authenticity and that level of that level of realness the feeling of realness if you can't replace there's no way to replace it. There's no substitute. There's nothing that will be that level. That's why the home shopping network and QVC and all of that crap works so well and has for decades infomercials, it's because people get to feel like it's in real time. If people see you on a recorded video great but they might think oh that could have could have been a month ago could have been five months ago could have been 10 months ago. But this dude's here right now in my face, and that's really powerful. So, Joe: for about a breath. For people who are here and they're in your shoes. They were where you were three months ago? Probably. I don't know, doubting if they could get some traction or build a followership on Tik Tok or whatever. What do you say to those people? Now that you're on the other side, and you've built 160,000 followers, which by the way, you're just getting started to, I mean, you're on your way to 300 500 a million who knows maybe more? What would you say to anybody who's thinking about it, talking about it, kicking the can down the road? What would you say?

Joe:  I'd say the first thing to focus on is consistency, putting out content, like it doesn't even Matt:er if it's not great. It's about finding your own voice. Because I think most people will always struggle with why they don't like to record themselves, well, there's a way around it. But at the end of the day, it's that personal connection and you can't really accomplish that as well without showing yourself wow, I love it.

Matt:   I can't stop that. That's super good stuff, man. Well, Joe: keeps rockin ‘and if you ever need anything, let us know and in the meantime, you know, keep us posted on what you're, you know what you're having success with and yeah, just keep us in the loop. We'd love to have you back on the show in a few months just to just touch base and see what's up. And see how things are going.

Joe:  Absolutely. Thanks for having me.

Matt:   Of course anytime. Alright guys, I'm going to put up with him. You can find him here at D Dutch entrepreneur. So the Dutch entrepreneur de deUTSCH entrepreneur, he's on TikTok Instagram. You can also just search that on YouTube and find his YouTube channel as well. Hey, make sure you go subscribe and follow Joe: and he's been able to grow a channel just about as fast as anybody I think. I mean, for the level of growth that he's had over the last couple months. It's been really fast and cool to watch. So go give him a follow and also, you know, tell him something he liked about the show that inspired you. What do you like about his channel? Give them a little feedback. Give him some love. That's the whole point of the show is to help build each other up and build some goodwill. We call that business karma. Melvin's and business karma because someday, it'll come back around to you. And yeah, thanks for tuning in everybody. We'll be back here at the same time, same place Thursday. And Friday of this week, and we've got more guests lined up. This show is pretty jam packed. We usually schedule out looking at our list. We're scheduled out for about three weeks or a month. We could schedule out a lot longer but then sometimes people forget about the show and they don't show up. So we only scheduled about three weeks. But we could schedule this thing out about two months if we had to. And we're always filling it with people from different backgrounds and different ages and people from all over the world. So tune in every single Monday through Friday at 10am. We've been doing this for years now. And it's super powerful. It's always inspirational, even to me. And if you have an idea of somebody else who maybe would be a good fit for the show, you can email Dave at legendary marketer com with any ideas of somebody that you know has had success online and in the digital marketing space. We'd love to hear from them. feature on the show. Peace out everybody, take it easy and have a great rest of your Wednesday. See you back here tomorrow, Thursday. 10am Eastern.

How To Skyrocket Your Affiliate Marketing Results

Below is the transcription for this episode:

Dave:  What's going on my friends? This is Dave Sharpe. Welcome to wake up legendary this morning we have another awesome guest we are going to be talking about mindset we're going to be least talking about leading with value we're going to be talking about all kinds of awesome stuff as usual. Josh, Welcome to the show, brother.

Josh:  Hey, thanks for having me David, I am pumped to be here.

Dave:  Tell us how you know what brought you online in what you know, what led you to look for legends where you're looking for us and and a little bit about what's happened since then.

Josh:  Okay, so basically, I've been in the online market for the last decade or so. So I'm a freelance artist. Traditionally, I'm an animator and things like that. So I've been online for a while. And it was April 2020, when everything in the world stood still. I was working 14,15 hours at an Amazon warehouse. And I was looking for a while. I was looking for something else to do. And as we, as most of us do, came across a TikTok of some guy talking about affiliate marketing, saying that he was making this amount of money online, he was able to take control of his life. And I was like, Wow, this sounds incredible, right? How do I get in? And as I kind of looked into it, I became more reserved about it. I put up the obstacles I did what most people do. I said, it won't work for me. My family wouldn't understand. I wouldn't want my friends to see me online. I taught myself pretty much every line excuse to not take myself up on the offer. Then 17 months later, I moved from the UK to Puerto Rico. Not allowed to legally work over here because it's part of the United States. And all I have to rely on is my savings and all those things that I have built up over the last couple of years. So I was like okay, well, I need to think of an alternative. I tried all the side hustles mobile game Testing, testing websites, you name it, I tried it, but it didn't work out. Then, you know, the TikTok came around again, someone said hey, try affiliate marketing. And I said to myself, Okay, well if I'm gonna do this, I'm going to do it differently than I have ever tried anything else in the past. I'm going to tell myself that whatever happens, you've got to take action with those steps, and most importantly, don't quit. That's why I came across the legendary and it was pretty much what I said to myself was what you were saying to everybody else as well. Like, don't quit, tend to be uncomfortable, make those decisions to push yourself every day. And because it kind of aligned with what I was telling myself anyway, it was like pretty much fate in my eyes

Dave: Nice, so you said there was over a year gap between the first and second time you saw us?

Josh: I didn't sign up the first time I saw it. I was like, looks great, but everyone just seemed super successful and I just thought, a guy like me from a small city in the UK. He just wasn't going to work. So I kind of just thought you know what, it just faded off into the distance. And then when it came across again, I just said you know what the hell with it. There's never going to be a better time to start them now. Let's see what it's all about. Let's do it.

Dave:  Well, the best time to start is 17 months ago. 

Josh:  Yeah, absolutely.

Dave:  So for those of you who may or may can relate to that, you know, I cannot tell you Josh: how many stories I've heard like your somebody has come across somebody talking about legendary or even signed up and started the challenge and then dipped out because for whatever reason and then came back some months, or I mean, in this case over a year later. It's just fascinating to me. You know what I mean? It wasn't really particularly an email that brought you back. It wasn't that you were on a list, it was that you found yourself back on TikTok in another video that was sending you to the challenge that came across your TikTok. Right. 

Josh:  Just came across me again and you know, I this I use myself as the case study, you know, when people say like, oh, I want to look into a little bit more I want to do all of these things before I start and I say Take it from someone who wasted 17 months, okay and did nothing with it. Like, you know, I try not to live life with regrets. But in this business. The only thing in my head is what would have happened if I decided back in April 2020. What could have I achieved, you know, how much more and I've expanded this business and it just motivates me to really keep going this time and to really hit the ground running. So I just tell people like, Hey, I found it didn't do anything with it. Don't make my mistake.

Dave: Yeah. And what a person to hear that from. I mean, you know, it's so easy for all of us to just say everything but coming from somebody who actually did it. You know, who signed up who then took 17 months to get ready to get ready and just got distracted but also dealt with your mindset and that was one of the things that I noticed. We sent you a couple of questions when we invited you on the show when you mentioned mindset quite a bit. I mean, the things that you described there were 100% all in your head. It was just a small guy from a small town. I mean some people call them imposter syndrome. Some people call them what for you though? Has something changed? Or was it I mean did those voices still come up and you just push through them? I mean, talk to us a little bit about how your mindset works in this journey. 

Josh: Of course the mindset. I have found whenever I talk about affiliate marketing, whenever I talk about Legendary and getting started, I talk about the four fundamentals. Now three of them are your equipment that you use your phone, laptop, internet, everyone's got them pretty much with the fourth thing is like your core pillar, which is your mindset. And yeah, like, like most of us do. I have good days and bad days. You know, I struggle with things like I'll check TikTok one day and I don't get the views that I kind of anticipate from the content I make and it kind of still gets to me a little bit. But it's having that mindset to think okay, well that didn't work. Okay, what do I do differently tomorrow? What do I do differently today to push through and some turn that mistake into a positive because I'm such a data oriented person. So I look at figures pretty much every day. And they do play a role in how I feel with this business.

Dave: Do you look at anything more than just your Commission's 

Josh: Yeah, so I look at how many people follow me, how many people engage with me, how many people I really look at, like the percentages of likes, email opens and things like that. It works for me in my head like okay, that email worked with this many people. It didn't work today because trying to work out what reason there was but the mindset

Dave: When I back when I first got started I many days today, the only data that I look at is just my commission so that's why I was just trying to just re you know, see if you were the same type of back because I look at all the you know, the dashboards and stuff that you know, we pay hundreds of dollars a month at this point here as you grow your business and you're more dashboards my eyes just glaze over you know, we have smarter people in the company that understand those things. I just go look at the sales thing and I say cuz you know what, one a while look at the sales, cash, it solves everything in a business. There's not a single problem in a business that cash flow won't solve, you know, so, but it's great that you're looking at all these kinds of numbers in the analytics. You know, I, maybe four years ago, five years ago, something like that made kind of a commitment or intention to not make decisions that weren't really data driven. You know, because I was so non data non analytical and I would just make decisions that were based on how I felt, and feelings don't tend to typically be facts all the time. And so yeah, now we try within our company here to only make decisions that are based on Unreal data, you know, not taking things away and really looking at the numbers so that's that's good. You know, TikTok, for example, gives you amazing data for those of you who haven't looked into analytics. And you mentioned some of the things about email open rates and stuff like that. So that's cool stuff. So um, what else you know, we mentioned that, you know, in the headline for the show, leading with value to skyrocket results. Talk to us about it and we're gonna put your, you know, TikTok handle up here. So people It looks like you've got a couple of different TikToks. 

Josh:  I got two that I run and then a few like the scale accounts that are popping up.

Dave:  Right. Right. So um, so talk to us a little bit about how you're kind of building and creating content. What are some of the things that you found that are working really well? You know, what does value mean? You know, when we, when we headline a show like this, leading with value to a brand new person, that leading with value, that doesn't mean anything, you know what I mean? So talk so give us your definition of like, that actually. Means leading with value, and then talk about how you're incorporating that into your videos and what have you learned?

Josh:  Yeah, so basically, it was probably the biggest mistake I made when I first started this whole business. And it's a common mistake I found most beginners make and it's having the mindset of making money. Because most of us have seen a TikTok against this business because someone has said, I make this amount of money from home because of affiliate marketing. So we naturally go into this business wanting to make money and we focus on figures and we focus on commissions and we automatically see every person who speaks to us as a number as a potential customer, and we try and get that person to buy from us. And one of the things I found out was if you do that people can see through it, and they know that you don't necessarily care about them. I had a conversation back in October with a guy that I was like, hey, I can see you want to make money online. This is how I started with affiliate marketing. If you want to, here's the course I started that changed my life. And all he kept saying to me was, is this a robot? Who are you? Is this a scam like and it really hit home that My intentions were to show him a way to solve his issues with money and to find a way to make money online legitimately through something I'd done myself. But the way I was going about it was focusing on making money. And as soon as I made that mindset shift to only focus on providing value to my audience and genuinely helping people, giving them like, the steps on how you set the benefit marketing business, give you the tips on funnels, email autoresponders be that the main focus like give people as much free value as possible. And then the money takes care of itself. And the people who are just starting out for all of the beginners are crazy to hear that because it's like, oh, I want to make this amount of money. You know, my business plan says this, I want to hit this amount of commissions by this point. But trust me from someone who has had the wrong mindset and made the change as soon as you put your audience first, because you want to imagine you're talking to yourself just before you start the challenge. What would you want to hear from someone? Would you want them to genuinely tell you that I'm here for you? Whatever questions you've got, I'm here to answer them for you. If you sign up for the challenge, come back to me with your questions. And that's how you build a sustainable business where people actually want to buy from you. They don't want to necessarily buy the products. It's you who is the brand and that's who they trust.

Dave:  Yeah, I couldn't agree more. My take on delivering value is that this was a real breakthrough for me because I was uncomfortable with selling and I was uncomfortable with even mentioning prices or telling somebody to go buy something when I first got started. Because I was just so uncomfortable with money and I was uncomfortable with asking people to give me money or to buy something from me. And so what I learned was that I could do education based selling where I actually never sold anything and the only thing that I ever did was teach, and so I would say hey guys, essentially I would say hey guys, come over here. Let me show you this cool tool. It's helping me, you know, send emails to people automatically without having to do it one by one or manually. It's called an auto responder. Let me show you how it works, you know, and so hey, if you want to learn more about this, specifically how I use this tool to build an automated online business that provides income, then hey, don't click the link and click this and take this course and hey, let's learn together, right? Let's build a business together and you can be on that same journey. Right? So that right there, I mean, there's obviously a little bit of pitching. There's a little bit of hype and excitement. There's a little bit of urgency, I mean, selling. I encourage everybody to embrace selling, even though that's not really what we're doing because there's so many principles that are so powerful, but at the end of the day, the simple point that I wanted to make was that, for me, providing value was just simply teaching stuff. And it was just simply being entertaining and that's why we call it edutainment here at legendary is because it was just me teaching stuff. If I was an affiliate marketer getting started today I would be on Tik Tok. I would be on Instagram. And I might not particularly be doing things that make me totally that are totally outside of my personality. But I would absolutely be on that app every day three to four times a day. With videos that teach little ideas, little one minute nuggets, little stories that give value and teach stuff. But again, I think the big word there is teach if we adopt this philosophy of learning, do it and then teach it. What is fascinating about that is not only that with that philosophy, but you'll also learn a lot faster. Those of you who are having a hard time really understanding some of this stuff you feel like you're stuck with some of this stuff. Begin trying to explain it to others. begin teaching it just trying to explain it to others because when you teach something yourself you actually not only do yourself a favor and build your audience and probably make yourself some money by giving people value but you also simultaneously learn it better and faster. Because you're you're you're re explaining it which is it's just it's powerful. I mean you see children doing it. I see my five year old doing it all the time when her mom will tell her something and then you know she'll go around correcting me when she sees me doing it. You know the five year old teaching me, you know, all she did was she just, you know, she's just reteaching something that she doesn't even hardly understand. You know, but it's just helping her learn even more. So that was what came up for me. What um, what about what I just said resonates? I mean does that is something that in Did you have a challenge with that Josh: the teaching piece? Did you feel like Hey, Who the hell's gonna listen to me?

Josh:  When you start out you. You have a difficulty like putting value on the information that you now know. And like putting yourself in a position of power like, as soon as you start the challenge, even if you're on day one, you know more than the person who hasn't started. And the best way to learn is like what you said by teaching and this is something I found throughout my life my entire life. When I was in college, I taught a little bit because I wanted to have that position if I could teach it. And that's the thing that you want to do with affiliate marketing and going through legendary is like every bit of information you take, you can then give to somebody else you can then practice what you're preaching to other people and give them the little bits of value that you're getting every single day from the challenge.

Dave:  I actually like what you just said, and I can't. I'm gonna butcher it but it was something like every single thing that you learn, you should turn around and try to teach because if you can't explain to somebody else and you may not understand it yourself on the desert, yeah, you got to keep learning and you got to keep explaining until you can explain it clearly to somebody else because if you can explain it clearly clearly to somebody else, then you'll never forget it. You'll never be stuck. Yeah, you know, I mean, this is the mind but look if I was watching this show every day for the last six months, and I just heard what was just said right there within the last five minutes. My mind might be blown a little bit if I was struggling to get started or kind of getting ready to get ready or not really feeling like I'm qualified to talk. Here's Josh: here's Dave Sharpe match pride back there ever we got everybody everybody's giving you permission right here right now we're saying and I'm saying that this is what we must do. To learn something faster we have to learn it, do it, teach it and we should try to teach it the same day as fast as possible. Because the quicker we can teach and explain that to somebody else. The quicker we know that we're grasping the concepts. I'm having a mental breakthrough right now. Josh:, I don't know about you, buddy.

Josh:  100% Yeah, it's, it's when you can take something, take a piece of information and explain it in any way to get somebody to understand it. That's when you know, you understand what you're actually talking about. I actually was going through and living the other day. And I was talking to a lot of people and they were like, but I don't understand the business. I don't understand affiliate marketing. And I said to them, I actually used an analogy of someone saying you wanted to learn to play an instrument or you wanted to learn it to learn a brand new language. You would do it in a certain way. You know, you would follow a structured proven system of success. You would gain access to that instrument. And it's the exact same way you go with a business online specifically going through with legendary, it has a proven success system. So you want to be taught by someone that you can replicate their cell. And me giving that analogy was me finally realizing that okay, these people now understand because I was able to take what I know and apply it to how they would resonate with it.

Dave:  Yeah. Well, that's when you begin to get somewhat more advanced with your communication skills. And I saw a comment that came through before that somebody said content creation is hard. Content creation or No, no, she said content creation seems hard. Well, so did walking when you were a baby Sodhi talking, so did everything else in your life so to drive in a car probably so did going to college showed it being married so did raising kids, but you get it so don't come up all up in here talk about, oh, I want to be financially free. But then it's like, yeah, you're gonna have to do some hard shit. You want to be something that's so big that so few people have. You want to be financially free. You want to be you want to be? You want to have time. freedom you want, time freedom. They know you know what you're asking for? You're asking for something that is a big deal. It's not just handed out. Yeah, it's earned, not given. Yeah, you know what I mean? Here's what we're telling you. Here's what we're telling you that you got to do to earn it. It's not you got to go. Get shredded, you know, run a triathlon, you know, become a DECA athlete or whatever. And wait 10 years and spend $50,000. We're just saying, learn some shit. Learn something, go through our course, go through somebody else's course. Whatever. Yeah, do it and then teach it and try to explain it quickly. Try to explain it quickly because just like parenting and being married and all these other things that were really hard. This is going to be hard at first. This is gonna be hard at first. Logging onto your computer was hard at first. You trying to figure out how to work your iPhone was hard at first, but you were so excited. I couldn't wait to get on like Candy Crush, you know. So you push through. Yeah, you know, but we don't see what's possible. On the other hand, We've not experienced time, freedom, financial freedom, but kind of these things that we like to talk about. What we don't really push ourselves through to achieve it. Because it's hard. Yeah. So my my, my big takeaway today is yes, it's hard and you have to get into here's a guy Josh: from a small town in the UK, who told himself that he wasn't shit. Nobody was ever going to listen to him and how can he be successful? And here he's online crushing it. Because you're, you know what, you know what, you know what an entrepreneur is. It's somebody who breaks the rules, right? And it's and you know, what the exact not rule breaking is in life. It's, well, I'm gonna go through and I'm going to really take my time and take a couple of years to master this stuff. And maybe one day in a couple of decades, I'm going to turn around and I'll have something to offer. I mean, it's sort of like what we do in society. I mean, I have absolutely nothing against any professor or person that works in education. But you don't have to have built a multi million or billion dollar business to be a professor in college. So there's people all over that are teaching things that they may not have experience with. What I'm telling you today, folks, is that being an entrepreneur is about being a risk taker, and it's about breaking the rules. And so you're learning something and you're not going out there and line, which you're using creativity. To say, let's say if, for example, if you are in the make money online niche, every single morning we're teaching concepts. Every single morning we're teaching things and quite frankly, no matter what niche you're in, you can take concepts in even things that we teach just here on this free show and repurpose them into your content. But you have to be willing, you know, to break the rules a little bit you have to be willing to to be uncomfortable. Going through that learn, do teach process at the beginning and Josh:, that's what you did. You got through as Brian Brewer calls it, the valley of despair in those first 30 days. And now, it's not as hard anymore, is it rather?

Josh:  Not exactly that. Society teaches us to stay where we are because it's easy because it's comfortable because it's what our friends are doing. It's what our parents are teaching us to do. It's what everybody wants us to do to stay in the bubble. But the people that make a difference are the people that break out of the bubble like you say: Being an entrepreneur is going against the grind, going against them breaking those rules, you know, nothing is going to be perfect in your business. You know something is always going to go wrong. So just do you know, just hit the ground running. Don't start tomorrow. Don't wait till Monday. Don't wait until the afternoon. Get on your phone like you're on your phone all day. Stop being a construct, being a creator, and then things in your life. will change.

Dave:  Yeah, yeah. Hey, man, you said it all my brother. Well, listen, Josh, we have your TikTok handle up there. I mean, people can go and check you out and follow you and connect with you. If somebody was on the checkout page right now and they were, you know, they had never signed up before. So you know, we're not talking about somebody who signed up 17 months ago. We're talking about somebody who signed up for the very first time or is thinking about signing up at the beginning of this journey. And they really are looking for something. I mean, they're looking for a business that they can do that's not going to be wildly out of pocket expenses. 10s of 1000s of dollars, it's not going to take a bunch of their time. So they're looking for something but they're just not sure they're skeptical. What would you say to somebody based on your experience with at the very least the challenge

Josh:  just jump in. Okay, jump in with two feet because the community is there to catch you. I have never been a part of a community as strong as this. And you know, we have legendary but we have affiliate marketing as a whole. I have met people from different causes and different backgrounds and come from different mentors. And 99.8% of the people you meet online only want you to succeed. All of these things that the market is too saturated and you know, there's never going to be enough money to go around. There is enough for everybody. Okay, when you want to sit there at the checkout point you're deliberating whether or not this is going to be for me. You're never going to know unless you press that by now sign up do it today button. Okay, now work out the rest later. Okay. Because the longer you put it off, the easier it's going to be to never do it. Okay, so start that uncomfortability and then it gets easier to start to do that's all I can tell people.

Dave:  That stars now and figures the rest out. Later is like a life motto. Yeah. You know, I love that and I think that's the biggest today we're going to leave it right there. And we are going to, of course, flash your TikTok handle for everyone watching it’s @Joshp_official but as I let you go, I'm going to keep that front and center start now figure the rest out later from Josh Appreciate your brother. Keep us posted on your journey. Stay legendary my friend and we'll talk to you soon okay, appreciate it. Thanks. Right buddy? Well, there you have it start now figure the rest out later. You are already there first, from a young man in a small town in the middle of the UK. Who thought I am not shit. I can't ever succeed at this. Why even start 17 months later the second time and is crushing it and you just heard how and why. So go connect with Him, follow Him, support Him and as much as that. Make a decision today. For yourself and your future. Grab it right grab the bull by the horns. Start now. figure the rest out. Later.

How To Overcome Imposter Syndrome As An Affiliate Marketer

Below is the transcription of this episode:

Dave: Hey my friends what's going on? Dave Sharpe Welcome to Wake Up Legendary. I've got the beanie on today as a signal of empathy and sympathy for all those around the country who are absolutely freezing there after. I'm done here in sunny Florida, and a little chilly in the house right now. So I'm going to put on the beanie and roll with it so seriously, I've been around the country just got back from Dallas. Was it Denver a couple weeks ago? It is cold. So that being said, I would like to welcome this morning, my guest on this wonderful, beautiful Monday morning, Sabrina, welcome to the show.

Sabrina: Hi, thank you for having me.

Dave: So it's cold as well. What my dad says it's cold as a well digger's ass. I guess that means a well digger is so deep in the earth that his butt is actually cold. So How cold is it where you're at and where are you calling from?

Sabrina: I'm calling from Maryland. It's around 30 degrees.

Dave: Alright, so tell us Sabrina a little bit about how you found us and how you came online in what you know. You know what you were looking for? And if you found what you're looking for in legendary and a little bit of your origin story.

Sabrina: So I'm from Argentina. I came here to work as a nanny here with my husband. So we got married. And when I was waiting for the whole green card process like we don't work I couldn't do anything so I found this bunny being sold as snake food on Craigslist. So I sit in my house and I really want to go  get him like I don't want him to be snake food and that was because I was bored at the house doing nothing. We went and got to do an hour and a half drive. So I got him and then I was like how cool would it be if I started a TikTok for him? At the moment I had only Milo and I started the TikTok in July. And by mid September, I blew up. The TikToks were crazy and I tried to get all these affiliate programs. Like do we want you to be an affiliate for us and they wanted me to send me free stuff. And I had no idea how to do that. Oh, at the moment I still couldn't work. So I saw TikTok from Camilla Maxon. So I sign up for the challenge. And I finished it. I was really into it. Even my husband will watch the classes with me. We decided to go with the blueprints. We purchased them because I wanted to learn how to manage my TikTok account. So I liked it so much that I started learning even more about TikTok and how to grow on TikTok and what hashtags to use when to post and everything. So by the time I finished the challenge I was getting married because our wedding got canceled into COVID. So we never had the party. So we got married and then we went on a honeymoon. We're also moving into our first house. So it was kind of like a hectic time. Yeah. I couldn't find a moment to get everything started. Yeah, I did and in December the end of the summer almost Christmas time I decided to start the business. Amazing. Amazing. 

Dave: So are you doing affiliate marketing on that bunny channel? 

Sabrina: Yep. 

Dave: Really?

Sabrina: Yeah, I'm doing affiliates for Hey, affiliates for like Bonnie merge, like Sure. stuff. Yeah. And then I also am an affiliate for Amazon. So yeah, all that set up in their link in the bunnie’s account.

Dave: So are you are you are you actively promoting and talking about these products on your channel in relation to this bunny who just in case you know those of you were just coming on? Sabrina Christ that a bunny was going to be sold for snake food. She went and rescued the bunny starting at TikTok this bunny had a death warrant really not a death wish they had a had a had a number on his head. I mean really had a number on his head. He was he was going down and you not only rescued him you started a TikTok channel for him, which then led you to being on TikTok and you found content from chameleon out of out of chameleon out of Las Vegas and found legendary and have learned how to take the existing TikTok in the existing marketing that you're doing and how to understand it better and to be more successful with it but also start TikTok channels and just campaigns in multiple niches because we all have to remember that TikTok is not the business. The business model in TikTok is simply where we're driving traffic from or one of the places that we're driving traffic from on the internet right now. Because a lot of people are on the app and it's easy to create content. So what are you most excited about at this point is Sabrina going all in on one of the niches that you're already in? Or continuing to expand in tests?

Sabrina: So the bunny stick is doing awesome. And it's after a fitness challenge. I just had to put everything to work in the TikTok from the bunnies. But I also wanted it since that was already grown, that had at the moment had 50,000 followers. I wanted to focus on promoting legendary and I wanted to promote it because it's really important to promote because I felt like it helped me with the bunnies. And that's not something you hear every day. It was so special that I feel like everybody can do it. If you have a passion for something and you're passionate about what you're posting, the videos you're making, the videos are gonna do good. And once you learn things it's just so easy to do it like I literally stay at home.

Dave: Yeah, I don't mean, you just made a statement that I actually want to piggyback on which is so easy to do. And while I don't usually like to say that something's easy, because things are not easy. Usually everything is hard. What came up for me when you said that was that? If I'm going to be home already, if I'm going to be on my cell phone or if I'm going to be pushed into social media already. It's not really if you think about it, everybody it's not really like you have to change that much of a habit unless you have no experience. Messing around with social media, Facebook or whatever. But I mean, folks, look, you either probably have some experience, or I'm just gonna say you're not dumb. So my point is, if you are not on social media yet, I'm just addressing those of you who are not yet you will be in the next couple of years. So just understand that so much of your connection information is going to come from social sources on the Internet in the future. It's not going to come from your local newspaper beating, let's just agree on that. Right? So it is if you're going to be doing it already. That's what came up for me when you said it's so easy to do. Why not? Go ahead and do something that's going to contribute to your financial life to your hat you know, to your feeling productive to you're feeling fulfilled versus I don't know about you, but I've spent time on social media before and walked away like I just went on some sort of a drug binge. You know what I mean? Like you walk away after an hour and a half of scrolling and you've you know, it's almost like you feel like you've just given a part of your soul away, you know? So I try to be more personally more on purpose with my posting and marketing, but I agree with you and not just stay there for endless hours, wasting time. But, I agree with you about the sentiment of if I'm going to be on social media if I'm going to be doing stuff already. Why not? Be building something for myself when I really everybody and I think this is the thing that's so interesting and cool. I know when you want to be a carpenter you want to be a plumber. There is a specific set of tools that you have to go outside and buy separately from what you already own. Same thing if you open up a restaurant you need to go out and buy commercial equipment to put in that restaurant. But the interesting thing about this business model is besides a couple of low to no cost software tools you already own all the tools that you need. That's interesting, and that's the future, would you I mean, think about it. We're now able to build a business and make money with the tools that we already own cell phones that that is a huge

Sabrina: Sometimes people just have that mindset. It's like oh, I'll do it later or I don't have the personality to have a TikTok or I'm shy. I don't have anything interesting in my life. And the truth is that these are those things that we put in our mind ourselves just to like not to do it because we are putting out our comfort zone.

Dave: Yeah. Let me just put you on the spot. I mean, you are somebody who is English your first language now Spanish, okay. You seem kind of shy. Yeah. You seem kind of withdrawn. You seem kind of like almost if I was to guess I might think Sabrina is probably a little camera shy. Probably a little shy in public speaking in my hitting the nail on the head with these. Yeah. But still, you're doing this. So how have you overcome those fears of being on camera or speaking out, you know, coming a bit out of your shell. I don't know how that feels? Just talk to us a little bit about how you've been able to do that.

Sabrina: It was mostly I really have a relationship with my husband as my personal cheerleader. I used to make videos and I would show them to him first and I'm like, do you think this guy did a decent job? This looks good and he's always pushing me to like, you can do it. Your English is decent. You got this. It's more like he was spent pushing me, this is still weird. There's a weird feeling that you learn how to work with it. It's more like, I feel more proud of myself. When somebody tells me oh wow, like thanks to you. My body has some bare life now. Thank you. I know how to take care of my body. And all those things make me feel like wow, I really change not only change my love life because he's gonna be food, but I'm also changing other lives  and that is really something that touches you like makes me keep one keep going.

Dave: Yes, I can totally understand that. And I mean, as much as a lot of people love their pets. I would say that the majority of human beings love their pets. You know what I mean? Like, you know, I don't know hardly any dog or bunny or cat owners who just have a pet but don't really like or just love them obnoxiously you know what I mean? And I think that for those of you who are wondering, maybe one of the things that Sabrina has used in her content to build her channel, her this, this camera in this bunny niche is just simply the animal itself. And that Prop and I'm not trying to speak of your animals as just a prop but you get you get what I'm saying here that prop that holding that thing, that animal or that box or that whatever it is, but it just so happens in your case to be an animal and with other people who who also really identify in love their animals. It does not have to be a bunny. It could just be dogged. Because when I look at you and I hear your story, and I see your content, I don't relate to you loving your body. I relate to me loving my dog, or loving my cat or whatever. So for those of you who have animals in your house and you want to test just tested bringing your animal somehow some way as a prop we talked about this on a previous show with another guest bringing your animal in your in your in your content as a prop and I guarantee you that you will see something, you will see something. And I don't know if that's going to be a massive increase in interest in engagement. I don't know if that's going to be people saying oh, you know, I hate cats. I don't know. No matter. Engagement. Good on all aspects of social media. But for those of you who have pets, I would just I would just invite you to consider how that pet could be used as a prop and I know I'm sort of a you know, I'm sort of speaking about the the animal as if it's just you know, not not living been but you know, I saw I saw Baron Ian McClair do it a couple of months ago he had the $18 an hour from Apple make $18 an hour from Apple video that went mad viral on TikTok. He had an apple he had drilled out the center and he set it over his finger and he was doing this with it and then five or 10 seconds into the video. He threw the apple behind him that was the use of a prop and what I what I what I just think that a lot of us underestimate is the power of holding something and and just using props. I think we don't know how to use props enough. Me too. I should get better at using props. Because what they do even this right now is a little bit distracting. It's just weird. Why is Dave wearing a beanie instead of the regular hat he wears every day? It's just a. It's a break of state when they're scrolling and if you're looking to try to not look like every other video on TikTok you want to do something to catch their attention. And so that's why I love that you took the bunny and turned him or her into a celebrity and used the bunny as a spokesperson essentially. And each one of you has dogs, cats, animals, everything. You've just been given a potential million dollar idea to create content in the niche of that animal and then sell or market products that are products that you believe in or quite frankly products you just want to market whatever maybe it's Sabrina for you, is it organic bunny food? It gives us some product ideas that somebody may market to do affiliate marketing with a pet.

Sabrina: So I am an affiliate for a small select that sells toys, rabbits food. It's a premium brand of hay maker.

Dave: I would much rather buy from you than just some random video on YouTube. And I think this is what if this collects for those of you who are listening, if this collects you're going to get it and you're never going to forget it and you're going to suddenly see you're going to get it is it if I have a buddy and I want to buy stuff for that bunny in the day and age that we live in today where people do not trust big corporate America. Big companies make big commercials and they do not trust the Big Uncle Sammy sucks because my name is my son's name Sammy, but they don't. They don't like Uncle Sammy. They like little Sammy. But people want to buy from people people want to buy from the person that they relate to and identify with, think in trust, no brainer. I trust you more for information about money because I look at you everyday. Filming content in the comfort of your legitimate home. It's real, and I would much rather go to your bio and go through and buy products that I know you use and you recommend than some random googling of some random corporate America. site and then scroll through or go deal with some asshole in the store who really doesn't know what they're talking about or is miserable to be there. I can now I can I can I can get on social media I can find somebody like Sabrina and I can learn about and a lot of times what I think we real what we don't realize is is that and I heard this about I heard this about watches the other day it was like this guy was talking about he sold watches from all these different kind of brands. Instead of just having like always Rolex, you know what I mean? And Rolex really sells really hot but he has all these weird brands, niches like that, guys and gals like, but not a lot of people carry them and he said, Well, if you want to sell a type of watch, you have to carry the type of watch. And you have to you have to have it, you know, and so, the reason why I say that is just because if you want to if you want to, you know if you want to, if you want to make money from something, you have to do it first you have to put out the effort, energy risk. With money to have the product at your door so you can sell it now that's of course, a metaphor. But if you guys want to make money in this business, you have to first you don't really have to go out and buy 50. 100 bills on this and have them all in your showroom. There's a different perspective and another business but you simply just have to create the content. So it's there when somebody finds you so they can get it. You don't have to go out and buy watches. You don't have to go out and buy anything. You just have to make the content. I think sometimes Sabrina it's easier to buy stuff than to develop the skill and do the scary thing within myself. And I think you know, for a lot of people who have a bit of a cushion. That's a problem. How have you eliminated your plan B and committed to this in sort of eliminated that? Well, maybe this isn't going to work out or maybe I'll quit soon or whatever, you know, stopped looking at things half glass half empty and started looking at them half full, and to what degree whatever. Maybe you were negative. We're never negative or pessimistic but how have you overcome whatever negative mental barriers or even did you have you dealt with any of the what we call the what do we call it the imposter syndrome to where you feel maybe like you're not qualified or who would listen to you have you overcome some of that specific mental stuff?

Sabrina: I don't like that sometimes. The videos don't do good and I feel like they're so much different to them and then the videos don't do good. But the thing with TikTok is the video case recycle. So you post it one time and he can go viral three months later. You never know what can happen. We begin by reposting that video. 

Dave: Do you notice that some of your content that you just do flippantly or quickly or without much planning does better or worse than the content that takes you a really long time to plan and create?

Sabrina: I'm gonna think that but the videos that I think I'm not gonna do go viral in the videos that I find really good. Bring more value than viral. 

Dave:  I think that's a good thing to remember. Because a lot of times we spend a lot of time trying to create the perfect video when 90% of the time the videos that go viral are the kind of, you know, the ones that we just threw together or whatever.

Sabrina: Yeah. 100% It's just it's just that thing that it's it's not what we think it's more of like the TikTok algorithm and everything.

Dave: I just wanted to just please everyone and make everyone happy. We get on and then we're afraid you know, we've overcome the fear of getting on video. But now we're like here people pleasing like no one I'm here to please all of you in what you're saying is, man, you got to create content that pisses people off and not be afraid to piss people off and even not be afraid to take a side clearly you've taken the side of the bunny, not the snake.

Sabrina: Yeah, well, yeah. Well the bunnies got viral because of me posting a video of abusive ways of holding your money and it was obviously like the title was like clickbait. But people say and then people comment in the video that's not abusive. Why would you say less abuse? I'm like, it's just a TikTok video is for you to watch it and then when I say, Oh, you have a possibility to make this amount of money, I can promise you you're gonna make it like, why you promise me things that I'm like, I never promise you that you're gonna make this amount of money so that you have the possibility to make money and then people just start wars and it makes you really do good. And that's one good strategy to make your stock go up in the news. And then you get traffic into your Tiktok.

Dave: You got to gain the system. I think everybody is you know, here's another thing that I'd like to give her permission to do is break the rules a little bit or figure out how to beat the game. Because I think a lot of times we come in and we pussyfoot around and tip toe it's like oh, It's like playing this game. Is like a it's like it's like playing baseball or football trying to win the championship or field hockey or whatever you're doing in trying to win the championship, you have to copy the, you know, you have to both be out on the field playing which is recording you know, interacting with people playing the game, but you also have to be in you have to be seen to be asking yourself, How can I beat this game this give myself an edge, you know, and some of that is breaking the rules. It's been, you know, it's created all headlines that get somebody to pay attention, have an element of clickbait clickbait. The term clickbait was just created because it's just become you know, it's just become ridiculous on the internet. You know, people are using outrageous headlines that are way far from the content, but every headline has an element of clickbait because you're looking to try to hold their attention to get them to read the letter. Or the ad. And so while we don't need to be total clickbait artists to where we want to mislead people in piss them off. We have to have the we have we can't be afraid to use to promise to get to us a little bit of hyper bowl into us a little bit of excitement, the marketer has to use a little bit of urgency and scarcity in hype. You have to because the marketers job is similar to it's more difficult than than a doctor because a doctor usually at least sees a patient in date the patient knows there's something wrong in many cases with marketing the customer the prospect doesn't know that there's something wrong so you have to get their attention in get one long enough that you can begin to lay out some of the pain points. So they can relate to them and go Yeah, I'm tired of work. I do hate my boss. I'm sick of them biting me or whatever it is right. So they can relate to it because they may not even know that they have a problem. So there's what I love about you is that you're unassuming, Sabrina you're somebody who I'd look at and say or probably the tough guy who's pussyfooting around this game would look at you and say oh she's not breaking any rules. She's uh you know she's just a young little girl who doesn't really know what she's doing. But guess what? Sabrina over here. Ladies and gentlemen has figured out that this is a game and what you're doing is you're looking at it like a board game or like a video game or like a PSA or like a sport and you're asking yourself, How can I use every possible legal, moral and ethical strategy to boost my business and exposure and that's exactly what you're doing and I just salute you for it because it's creative. It's, it's, it's, yeah, it's creative. You're using tons of critical thinking skills, and you're using the parts of your brain that you need to use Sabrina to be a successful entrepreneur versus an employee, somebody who is you know, the mindset of an employee is this. Well, that's my opinion, but ultimately, I don't really care. It's not my business. You know, they can do whatever they want. You know, all of us have said that in some way, shape or form at a job, you know, in the attitude of the entrepreneur is. Basically, if I don't want to do something, I'm basically saying eff me, right? Ultimately, at the end of the day I'm the only one who's going to get hurt. And so you seem to have some of those skills that it really takes. Did they come naturally? Have you had this? Is this cultivating over the last couple of few months?

Sabrina:  It is and posting on the TikToks has taught me so much about everything. I started making videos and then I was closer to TikTok like everybody else and I was like, Okay, why am I staying on this video? Why? How do they need to hook me instead of just crawling on TikTok and not doing anything else? Like, okay, why did I stay? What did this person say that I didn't scroll? They didn't just swipe. And then I started writing everything or not. Why did this work today? And then I will just have an idea and write it down. Because sometimes I have one idea and I say, Okay, I'm gonna just do it later. I'll remember later and then you don't remember later. 

Dave: You’re also reverse engineering so you're also looking at things and you're doing the highest form of learning that a human being can do, which is without having to explain to you you're looking at it in modeling it in breaking it down on your own. And I just want to point out for those of you who, you know, are interested in what I just said, the highest form of learning. Well, maybe the high and low is not, maybe I should say the most advanced form of learning, because when we're little we start off school and everything's explained to us, right? We sit in a classroom, but the most advanced form of learning is is modeling to where you see something, and you actually have to deconstruct it and figure it out, and then test on your own just from simply looking and it's not it's not it's not copying, because you're trying to actually figure out why it's working. Versus just doing it and not even pairing why it's working. But modeling you're deconstructing and it's what people over time like Richard Bandler in a lot of people who have studied strategies like Neuro Linguistic Programming, stuff like that. I mean, that's really what a lot of those are about as it's looking at high performing people and trying to figure out why they're high performing. Matter of fact I did a whole training that I've yet to release about this exact topic. And, let me see if I can. If I can just find it real quick, but does that resonate with you? In Sabrina is that always been a way in which you've learned? 

Sabrina: No. I was getting views but maybe just winging it, and I didn't understand why. And I obviously wanted to work because I wanted to teach people about finding care. Like I was passionate about it. So I started looking at TikTok as okay, how does this work? How if I don't figure this out, nobody's gonna come tell me how to do it. I have to figure out my TIkTok, my bunnies and my stuff. Nobody. There's no like, there's plenty of TikTok classes you can take for free. And I did. I took a lot of particular classes for me and since I have nothing else to do, like I couldn't work I was waiting for the green card. So I had nothing but time. Yeah. And I was passionate about learning more and then I just started looking and learning strategies to hook into this that you have to find people because it's good for your content. Then I started learning all this stuff. And then I came up with Camilla and then my learning after the blueprints is just floated. And recommend that to somebody because I think a lot of people are on the fence and I don't blame them. I mean, you know I'm not here to force anything on anyone. And we have enough people coming through the challenge that we're excited to work with those people who raise their hand and say I do want to keep doing this, I do want to keep learning that's do want to enroll in the blueprints. And those who don't, it's no love loss. I mean, they can stick around in the community and continue to learn by by watching the show, for example, but how have that advanced training and that advanced commitment by enrolling in the blueprints help to

help me with confidence, like you said, I am. I knew that I always wanted something more than just being a nanny, even though I love kids and you others later in life, but I do want to know more. Please, we're married so young. We're 23 and 24 and we want to travel, we want to do stuff. I want to go to Argentina to visit my family and things you cannot do with a nine to five job. So I needed it to make they need to make something happen so that I didn't have to go to an idle fire because I had an instinct and by that time I have like 10,000 followers on the one mistake that I needed to make that work in order so I could stay home and focus all my energy into the things I had the time. So I did. I did master all the bony stuff and then we're trying to put it into the other Tiktok for promoting Legendary.

Dave: Being a young person what would you say if I was another young person, and I was also thinking about, hey, maybe going through the 15 Day Challenge like you did, what would you say to me to convince me it was a good idea to do that. What are one or two things that you know I'm going to walk away with in exchange for that $7 And that little bit of time that I'm going to take to go through that content and maybe work with a BPA and actually make a business plan and whether I choose to you know, take that on my own and use it or whether I choose to continue to implement it with legendary in our help. Why should somebody start this journey by pressing complete purchase on that challenge checkout page and at least start to try and get a taste of the content and get the information. Why would I do that? If I was somebody who maybe was around your age group, I mean, he doesn't matter but just talk to me.

Sabrina: Change your mindset. It's literally because we've been blessed. I was raised so much differently like my husband and it's a change of mindset that we're using money after you know, anytime you're not to say you change the way that you see life you change the way you work you change the way that you see life in general. It's that the most I think that's the most that the challenge brings me to my husband. It's a change of mindset because he was watching it with me so his mindset also changed. We are doing this together. Even though it's me the one that does videos, everything will change the way that we see money the way that we put the money into savings the way that we invest in money the way it's it's the change of the mindset that changed us and it that is that is something that you don't put money to like it's just $7 You didn't put it something that it was the most that I took off of that is change mindset. And how much aid improves our life. We were able to move out. We were able to have a beautiful, very expensive wedding. And literally like two weeks ago, my mother in law, my sister and we chose a girl trip with a cruise all inclusive and literally had unlimited drinks. It was awesome. I would have never thought that I was able to do that to me. So but because of the change of mindset I had it. It changed everything. It's unbelievable.

Dave: Well good for you. You have a new outlook and a new just path that you're that looks great on you and your attitude is is infectious and you're very inspirational and I hope that you continue to I hope nothing you know I hope you stay healthy and I hope you're still capable because I think a lot of people really need to hear from you. And I know I'm leaving this morning feeling inspired and hopeful. And I just need to tell him the story. I know that you've got your channel. We've put your make money online niche TikTok and Instagram up on the screen as well. But man, there's so much you have and so much so much wonderful perspective about the approach to things and like the mindset that you shouldn't have to do it. I just hope that you'll just never shut up. Thank you. Alright, we'll tell your boyfriend that I said hello and he sounds incredible as well. Okay, and please come back and keep us posted on your journey here in the next couple of months and let us know where you're at. Okay.

Sabrina: Thank you very much.

Dave: All right. Sabrina, I'll talk to you later,  stay Legendary. But Alright my friends you can go and follow Sabrina on TikTok on Instagram. Now this is only one of her channels. So you know we're not we're not laying all of her channels out just one in which you can connect with her either on TikTok or Instagram @s.v.entrepreneur that's her TikTok and Instagram handle. And man oh man, somebody else somebody else that you can have as a part of your support group and network that you can listen and learn from and wow man. Wow there is like just so many people in this community that are kicking ass that you can learn something from and yeah, thank you for all of you who come back on the show and give back after you've started going through education and then gone out and used it and in have created some some you know some results in your life. No matter how big they are. You take the time to come back on the show. And I just really appreciate all of you who we reach out to and ask if you'd like to come on. Just really, really appreciate it because there's and it's honestly you know, it's even crazier because we don't prepare anything we just have and have a conversation. And part of that can be nerve wracking, obviously. But the reason why we do that is because we just want to have it completely authentic. No scripts. No, hey, I'm gonna ask this question. 20 minutes in. It's just all real all the time and yeah, so keep coming back. Keep listening. Five days a week. You can even text WUL to 813-296-8553 and get a nice, gentle non intrusive text message every morning. When we go live, right? So get the hell out of here. My friends have a fantastic Monday. We'll see. you're back here tomorrow.

How To Bounce Back After An Account Shutdown

Below is the transcription for this episode:

JoAnn: Hello and happy Friday everyone. Welcome to Wake Up Legendary this morning, my name is JoAnn I will be hosting today. I am so pumped for our guest this morning. So Without further ado let me welcome today’s guest Tiffany welcome to Wake Up Legendary.

Tiffany: Hi thanks for having me this morning!

JoAnn: So to start off, tell us a little bit about your background, all of that good stuff and how you found Legendary. 

Tiffany: So I have had my own wedding videography business actually for the past five years, and it was the end of 2016 that like I officially started that I always did it on the side but 2016 was when I started my official business. So I've been doing that ever since. But I am pretty much every winter when the wedding season is slow because I do mainly weddings. I've always loved some kind of online something to just kind of supplement the income when winter was around just because again, the income wasn't as high and probably just like a lot of people I found legendary for TikTok. And I joined and because luckily with having my own business it was a little slower. I just took like two weeks and put everything that I had into it. And I only started it at the very end of the year last year. 

JoAnn: There were like two months, two and a half months basically. 

Tiffany: Pretty much yeah, it was 2 months. 

JoAnn: Okay. Since you dove into the challenge, yeah. Okay. So I know you have dabbled a little bit in affiliate marketing before. 

Tiffany: Yeah, very correct. 

JoAnn: So talk a little bit about that. And then what changed once you dove into our education. Tiffany: So again, because like every year I've kind of dabbled into online stuff. I first thought of just doing research like back in 2016 the best ways to make money online I found, like blogging which is a main source of blogging income from affiliate marketing through links through the blog. So I tried, I think I've started three different blogs, but I just don't enjoy writing. Like I would rather talk. So they never really went anywhere because I could never keep up with that. I always liked the idea of social media influencing this kind of thing and I would always get brands reaching out to me on Instagram like, Hey, do you want to be an affiliate for us? And I was an affiliate for a couple of different clothing companies that I would post about on Instagram that didn't have a big following at all. I wasn't utilizing sales funnels, wasn't usable utilizing email autoresponders none of that kind of stuff and just posting here and there to my followers. So in the year and a half, two years that I was trying to do this I made like $40. I also did like the Amazon Associates and we built our house and moved in in 2018. And I like furnishings and decorated a lot of it was stuff from Amazon but very, very cheaply because I didn't want to spend a lot of money. So I'm like why am I not making tons of money when I'm advertising these like $30 barstools or whatever it was so the key changing point when I was going through the challenge when they talked about high ticket items, I was just like it was the simplest thing. But I was like why did that never make sense to me that if I'm only promoting like a $30 item, of course I'm not going to be making a ton of money. So that really stuck with me and then just utilizing the sales funnels and the email autoresponders is really what changed the game between those three things. 

JoAnn: Wow. Okay, so really changed the game for you. About two years you made maybe 40 bucks, trying to do affiliate marketing on your own dove into all things Legendary as far as education that we offer. And then what has happened since then for you?

Tiffany: I've pretty much I'm only when I first started I was promoting through TikTok. I do a little bit on my Instagram but I still don't go crazy with it on my Instagram. So again, like when I started this I dove in head first I was posting like between four and six TikToks a day and like really looking at what was working what wasn't working. And since the end of December, I've grown my following to over 1000 on TikTok and list is over 6000 So like the amount of leads and commission and everything has been crazy, like my husband is always like, I don't understand how this is happening because he's very like he's construction worker doesn't do social media much. So he's just like, every time I'm like, Oh, I got another sailing. It's like how you're making TikToks like what do you do? 

JoAnn: Right. That's just, if you're not in it, you just don't get it right. Okay, so what would you say was the biggest takeaway from blueprints and the 15 day challenge for you?

Tiffany: That was the biggest game changer. Um, honestly, I feel like probably just utilizing the sales funnel and like capturing the emails because and it really hit home about how important that was because my account actually got disabled for on TikTok for a little over 24 hours. And I know they talk about like in the blueprints and everything and in the challenge that we do not own our social media, but we own our email list. So when that happened, I knew it was important to grow. But when that happened, I lost my account, and I had talked about starting a backup account, but I hadn't done it yet at that point. So I couldn't tell my followers you know, like go and follow my backup account. And that really was like, like, I knew it was important, but then I was like, at least I can email everybody and be like my account got taken down. You know, when I make a new account, here's my account, but I still had that open line of communication and wouldn't have lost all of the progress that I had made because I could tell them about my new platform and still continue to drive. Other types of commission or like sales through the emails, right, still nurturing your relationships, your business, these are your leads you've generated and once you get them on that email list, they're not gone. You can always reconnect with them. 

JoAnn: For sure, let's talk about that. Shut down account for a little bit. does happen. Yes, it does. I have heard in the past from other affiliates, they get their account shut down like it's over. It's done with nothing that can happen. So how do we overcome what you do? What was your process? How do you make sure it's just a little bump in the road? It's time in the grand scheme of things, especially when you have an email list that you're running your business the right way. 

Tiffany: So I honestly they never told me to do it was that they ended up taking my account down over it because I had gotten community violence, Community Guidelines violations before and I think I had gotten them three or four times before I knew it was four times but three of the times they put the video back up after I appealed it, but this last time, they didn't tell me anything, so I don't really know what happened. I appealed through it like the little box that came up when I went into Tik Tok and was like we disabled your account. You can appeal it if you want to. So I appealed. I emailed and I was honestly counting on not getting my account back because I went into one of the Facebook groups to ask them about it. A lot of people said You know, they never got their accounts back so I was kind of like all right, we built 100,000 followers in like two months. So we're just gonna focus on doing that again in a new account. And then I don't know how I got it back either. Honestly, they didn't send me a notification. They didn't tell me anything. My followers were messaging me on Instagram and emailing me saying that my account was back. So that was the only way that I really knew that I got my account back because followers were messaging me. Okay. I don't have a lot of information as to why I got taken down and why I was put back up because they didn't tell me anything. I wish they would have at least known what video it was that got taken down. Because all my videos are also still there. So I don't really know. I don't know. So are we going to create a second backup account now? Yeah, I have a backup account now because during that day it was taken down. I was like, Alright, it's time to grow. Like I really, my husband was even like, I think he was more upset than I was about it because he saw how hard I work to grow and I was like it happens you know all like I'm not going to waste my time. being upset about it. I'm just going to put that time into growing the backup account. So I do still have that backup account just in case anything does happen. 

JoAnn: But yeah, it was definitely a learning experience. Yeah, I know definitely as affiliates move through this a little further. They are posting the same content on three accounts just to have it. Yeah, always growing and just in case one gets taken down. They still have something that's working for them. But you have the email list as well. A lot of people are missing and don't see that value right away. And it's just huge.

Tiffany: It's a lot of people that email me, like after I send out like my follow up emails and everything. Like do I need an email list? I'm like, Yes. And like now I have even more information and as soon as my account got shut down, I did send out a like both email to everybody like my ticked off account got taken down. What were the lessons learned? This is why you need an email list. Oh, okay. For everyone watching. Did you just hear that? It wasn't just an email like Oh boohoo my TikTok is taken down. She provided value to her audience. This is how I'm handling it. This is how I'm moving forward. She's sharing a piece of her journey, how she's dealing with it, and now they have value if it happens to them. It's not a big deal. They know how to go after it. I mean, that's huge. So no matter what, even in a moment where it's a little stressful, you're still adding value in a pretty easy way to your audience, still building those connections, and all of that. That's, that's the key that's huge instead of just or just ignoring them and not saying anything. You took it as an opportunity to continue your connection with your audience. And that's so and I think that helped through this whole journey. I think that's what has helped me grow a lot is because I am really, really focusing on making connections with everybody. You know, I really, maybe I don't do it every day, but a couple times a week I will make sure I'm going through my comments responding to people going through my message requests on Instagram, because for whatever reason, they don't show up like in your normal messages, answering people answering their questions and really making a genuine connection with everybody. Right. That's what helped me grow so quickly. 

JoAnn: Yeah, and that's huge. Okay, so let's get into the nuts and bolts. You have not a huge following at the start of December. You have a following though. There's a TikTok channel that you're working on. So go through education and you're all in you're going all in. What are the steps that you take regularly, what is your plan, what's your action steps that grew your account? 

Tiffany: So I think what helped me from the very beginning was when I saw somebody else's TikTok about this, and I went into I did my research first to see if this was something that was legit like I think like a lot of people do. Answer and dove into it. I went into this with the mindset like I'm going to miss out. Well, I'm going to figure this out. There are no ifs, ands or buts. There's no way that I'm not making this happen. And I think from having other people message me now I think that's what can either make or break somebody because I have a lot of people messaging me like I don't know if I'm going to be able to learn the technology behind this. I don't know if I'm going to be able to do it and like I went into it like there's no way that I'm not doing this and no matter what it takes, I'm gonna figure it out. So that was my mindset going into it from the very beginning. And I didn't know anything. I YouTubed it. I googled it and I think having my own business for the past five years kind of gave me that initiative to really like to drive and figure things out. Because that's how it's been in my own business anyway. And then just making sure that I was authentic on TikTok and the other thing I think that helped me was I started before I felt ready. So I launched my funnel and my email autoresponder I think on day three of the 15 Day Challenge, well, that's the day we introduce it right. Yeah, I feel 100% confident that like I knew 100% what I was doing absolutely not but I started making commissions right away and I think like if I would have waited until I felt like everything was perfect and felt like it was worth putting out there into the world. I would have missed out on who knows how much commission and leads and everything. So I think that's another thing that holds a lot of people back is waiting until they feel like everything is absolutely perfect before they can dive into this and nothing is ever going to be perfect. 

JoAnn: Right? It's impossible. There's no perfect and another word you use, waiting to be worthy. Actually a huge roadblock that's massive that you identify there. Why? Why is someone not worthy of starting their own business? Why are you not worthy to take action? That's huge. Can you speak a little bit more on that, you know, someone that's feeling that right now that may be watching? What's your piece? of advice for them?

Tiffany: I think the biggest thing that I tell everybody because a lot of people will message me and be like I'm scared to start. I'm fearful of some, you know scared of this. The biggest thing that I say to everybody that reached out to me is honestly what is the worst that can happen? Like what are you so fearful about that is going to happen if you try you'll lose $7 You'll maybe make a video that won't like to do that well, or, like that's pretty much the only thing that can really go wrong. So I try to help people kind of get over those fears like there's really nothing that can go wrong. That was really bad, nothing life changing, but it could go really well. And that's what we say to like, you know, maybe you don't get a Starbucks coffee that day and you spend the money on the training and this could be the training that has the potential to change your life. Does it have so many and don't get into the excuses mode? Yeah. What about this? Well, maybe this will happen, who knows? Maybe it will but what's the worst that can happen after you put a TikTok out? Yeah, nothing. There's really nothing bad that can happen. You're not gonna be injured, no one's coming through to like, my brother doesn't do social media either. And he does not understand how you can make money through social media at all. And one of his really good friends, they work together. He has social media. So my brother and I have a really, really good relationship, but he likes to bust my blood about things and like so for me like that's kind of the worst that has happened is he makes jokes about the things that I'm doing but I'm like, not paying my bills. I'm making more than you at your stupid job that like you're not the happiest that like who's really has the final laugh here. 

JoAnn: Exactly. That's really another roadblock besides his fear. His friends and family. Yeah, I know. I've spoken about that in our emails through legendary. So you mentioned your husband who was like, I don't know about all this. But yet when your account got shut down, he was the most angry, like said about it. And now you have a brother who's also harassing you a little bit but you know how to handle it. So speak to us about that support. What are the boundaries you've put up? Or how do you just keep moving forward and keep handling that as it's coming especially early on when you weren't necessarily having big results just to keep going? 

Tiffany: I think for me, I would always love to go and get any kind of work in the social media and I think a lot of things in that world kind of go hand in hand with influencing affiliate marketing content creation like I feel like those things. Once you kind of figure out one you can almost do all three now I do have the photo and video background for content creation and that was something that I've dabbled in through before, but I definitely for a few years. Let the judgments or fear of judgments hold me back a little bit. Okay, looking at where I am now. I wish I would have started earlier. Because, again, like those people even though again, like me and my brother, it was mainly him like we have a great relationship and I know he does it out of love and out of jokes, but I still let him get in my head and looking back now. Even though I am super successful. Now he's still making those jokes, but it's jokes out of love and not jokes out of oh my gosh, I can't believe you're doing that because he is my success and it's like he has made jokes now. So like what do I need to do to get into this? I'm like, I don't really know if you are serious like I know that the people who are in my circle and truly care are not maybe they'll make jokes, but it's not anything serious. And I think that's the biggest thing for anybody worried about starting, like if somebody is really talking bad about you behind your back or whatever you really want them in your circle to begin with. So find the people who are going to support you. And I tell people to like in the beginning if you're making separate accounts, you don't even need to tell anybody that you're doing them. You don't have to like to broadcast it to the world.

JoAnn: You don't need to go on like your personal Facebook page. So with, I think that's really an important key for people to remember no matter what, sometimes like your brother or anyone that's close to you. They're gonna tease you, they're gonna make jokes. Whether you're at the first stage or you're totally killing it and rolling it in and it has nothing to do with what you're actually doing. Yeah, do it. You're his sister. Yeah. Yeah, take it on as Oh, like I have to stop doing this is just not supportive. It's really just how your relationship is. It has a lot of love for him. 

Tiffany: He doesn't understand social media. The only thing that he has is Facebook and on Facebook, you're not seeing paid promotions and affiliate marketing as much as you are on Instagram and Twitter and TikTok and all of that kind of stuff. So one day I did actually sit down with him and explain the things that I'm doing and explain how you can make money and after that, he did admit he was like I just made jokes because I didn't understand it. He was like, I honestly had no idea what it was that you were trying to do. Because I don't, I don't have it. I don't understand it. So I think a lot of what we perceive as judgments is just their misunderstanding. 

JoAnn: That's huge. And that really is they just don't know. Yeah, you can't know something they don't know. It to them they're still never gonna know. Right? It just, it's just not something they can process and they're also just on a different path. People are fine and happy in their nine to five worlds. 

Tiffany: They have no desire to be an entrepreneur. They have no desire. That's a totally different path or mindset. And there's no way to explain it either way. Yeah. You know, like you can't understand staying in a job that you may work 20 years, not understanding going out and doing your own thing and making this happen for sure. Yeah, so definitely All right. So share with me what's a day like? What do you do? Are you still posting four to six TikToks once a day like in the world and your business? 

Tiffany: People ask me that. Honestly I'm trying to set up multiple streams of income just so that way I'm not relying on one. And this is because my mind is more of the creative mind. I don't have as much organization I guess you could say as some people so like I do, I am editing wedding videos. I never want to fully remove myself from the wedding world because I have created a very successful wedding business. But where I do want to go is and why really dove deep into this is we want to start a family. So I don't want to be away every single weekend, especially during the summer in the fall and when things are going on. So that's when I started to really grow this. So a typical day for me depends on what kind of needs more focus. I don't do four to six TikTok a day anymore. I probably do like two to three just to maintain it. I am going to probably start making maybe some newer ones for my backup account that are separate from my regular account just because I have heard some things that if you're repurposing the same video, TikTok already knows that video so it's not going to push that one as well. I might start growing that one a little bit separately. But this is where my mind is kind of all over the place. So I'll be editing a wedding video and be like, Oh, this would be a great idea for TikTok instead of writing it down and doing it later. I'll just go and make that TikTok type creative these taking I don't really have a set schedule every day. And all of that kind of stuff. I just when I get the ideas, I kind of do them. And again I'm also now working with brands for the influencing side of things. So brands pay me to make TikTok about their product. And I also do the content creation side. So a company will come to me whether it's clothing or a hotel or something like that, and I'll create content like photos and videos for them for them to use on their social media. So I'm kind of all over the place with what I do in the day to day. 

JoAnn: All of those opportunities came from this growing channel?

Tiffany: Yeah, for sure. has helped. I've been again like I've been trying to get into the influencer world and I've done things with content creation but being able to say I have over 100,000 followers has helped so much and before it was me always reaching out to brands and then never even looking at me. But now they're coming to me because I have that following which is very cool. Do you enjoy it? I do. I definitely do. I definitely am enjoying this more than my time spent with weddings. And again, I never want to take my foot out of the door because like I already closed out my books for this year for weddings and I'm hoping to maybe only take like five next year. But this definitely that's why I'm struggling getting all of my weddings done because I'm like this is more fun for me right now. 

JoAnn: This is what you’re more interested in or you're excited about. But you're still consistent. Tiffany: So it's not like oh, whenever I get an idea, I just post it because you're still posting every day. So there has to be some type of structure. Yeah, I pretty much try to batch create all of my TikToks  one day a week. So I think about how many this week I want to post. If my goal is to, I'll try to make like 10 or I do them on the weekend. So I'm thinking normally like Monday through Friday to be able to batch create, and then if I don't batch create, then I just try to do them daily. So that's where it kind of depends on if I ended up batch creating if I batch created enough but batch creating definitely helps streamline the process of making TikToks. 

JoAnn: Yeah, definitely. I think it's when you're in a creative mode to take advantage of that. And just film film film and go and put it all in drafts and go from there. 

Tiffany: I was gonna say the biggest thing that helps me too is I use Google Docs, and like Google sheets on my phone, so when I see a TikTok as I'm scrolling, that's like, Oh, I could take this idea and turn it into my niche. I'll put it in my spreadsheet. So that way instead of just saving the video because then if I'm going into TikTok to make TikToks  I'll get distracted by TikTok looking at my spreadsheet and being like and I'll have I'll put notes about how I wanted to make that into something for my own niche so that way I don't forget my idea. And then I just go down the list and it makes it so much more. 

JoAnn: I love that that is a great tip and to make sure you're scrolling for research, not scrolling to all of a sudden you've wasted an hour and you know ideas and you have no idea which one you watch or which one you want to copy or you know, you know, yeah, you're off and get off of. So that is a great way to definitely track and then when you're feeling creative, start going down your list. And what I've seen from your channel, you do such a great job of making it your own. Yeah, it's not like cookie cutter. Oh, I've seen this video 10 different times. 

Tiffany: That's what I was doing. And then I was because on my Instagram page, I kind of just grew that around before I started any of this just lifestyle in general. And just being very authentic with my followers about whatever it was that I was going through life at the time. And after I made my first Navy like 10 TikToks I was like I'm not doing what I've been talking about on my Instagram like I'm not being authentic. I'm not being like I'm just doing the kind of cookie cutter like this works for somebody else. So I'm going to do a very similar thing. And I feel like that's when everything really started changing and just engaging with my audience and making it personal and one on one with them and everything like that.

JoAnn: Yeah, definitely. All right. So tell our audience someone new, the challenge right now, what's your one piece of advice that helped you from going two years of $40 affiliate marketing on your own to going through the education with Legendary and then blowing up this channel to 100,000 followers. So what is your advice for them? 

Tiffany: I feel like the biggest thing is to just start like don't hold yourself back. Don't doubt yourself that it might not work and just start with a positive attitude and see what happens because if you're not putting yourself out there and if you are not putting everything that you learned out there, you have a 0% chance that you are going to make it where if you at least put yourself out there you're giving yourself a chance if you never start you're never giving yourself the opportunity. 

JoAnn: Yes Just do it. Yeah, worry about anything else. And I think it's important to ask that question like we talked about what's the worst thing nothing's nothing bad that can that's not and so much good could Yeah. Oh yeah. Go for it. Right? Alright, so I am going to pop this up on the screen. Definitely go check out Tiffany on her TikTok on her Instagram account. She is at @Tiffanynoelco on TikTok and Instagram. If anything, I love your layout. I love how you have things you know, in different files and whatnot so it's easy to find even content on how to do affiliate marketing and make videos without showing your face. I've seen that on both of your pages. And I know some people are in that stage, although in those videos you recommend so it's always that you grow that connection more when you start showing your face but also understanding where your audiences are in their journey. So go give her a follow up comment on videos let her know that you saw her on Wake Up Legendary and all of that good stuff. It was so awesome to have you back. I want you to check in with us. In a few months. back about well. So where's that thing going and we'll definitely need to have you back because this is awesome to chat with you. ‘

Tiffany: Sounds good. Thank you so much for having me. 

JoAnn: Yeah, definitely. All right. Everyone. I hope you have a fantastic Friday. Be sure to give Tiffany a follow, stay Legendary.

How To Use Facebook To Build Connections With Your Audience

Dave: Hey, what's going on my friends, this is Dave Sharpe, coming to live here on this beautiful Thursday. And we are bringing you yet another guest, another client student versus another big guru guest where we're going to talk over your head all day and talk about things that who knows some of these podcasting shows and content out there nowadays, I swear it just, you know, 1000 of these of these gurus sort of all saying the same things. And what we're talking about here on wakeup legendary is what it's like to get started, what it's like to do it from scratch, what it's like to do as a school teacher, like our guest, baseball coach, like our guests this morning. So with that being said, Ryan, welcome to the show, buddy. 

Ryan: Hey, good morning. Thanks for having me on. 

Dave: You're welcome, man. So you're calling in from Georgia?

Ryan: No, I'm just outside of Lexington, Kentucky. 

Dave: Well, welcome and looking forward to hearing your story. And I was a baseball player growing up. So I certainly have an appreciation for coaches and baseball specifically. But this isn't about me, this is about us to tell us how you, you know, got involved in this whole online crazy world and how you found legendary what, what were you looking for? Did you find what you were looking for less or more? And kind of where are you today? 

Ryan: Okay, well, first, let me apologize. It's a little bit from my voice here. I've been fine all week. And then last night, I had a little bit of a cough. So hopefully that won't deter from what we're doing. Yes. So I basically have been a teacher for 25 years, I've always taught at the elementary school level, I've always carried a second job, the entire time that I've been teaching, I've pretty much had a second job of some kind. Well, and when COVID hit, of course, that affected my second job, I had another business where I repaired cell phones and tablets, and I was a mobile tech. So I would meet people I would drive, I would go meet them at their house, and I would fix their phone there. Or I would meet them at a restaurant and I would fix it while they were eating dinner. And that type of business well, when COVID hit, that pretty much got rid of that completely. Nobody wanted to touch on their stuff. And, you know, they didn't want to reach out. And so at that point, that business basically just completely shut down in an instant. And, you know, so we had kind of, you know, been a little dependent on that second income, to be honest, you know, as, as kind of our thing that we used for extra stuff and that kind of thing. So I ended up, you know, trying to I started the research process started looking around, what can I find, that will allow me to do something to create an income, but at the same time, not carry hours that are assigned every day after school so that I'm never seeing my kids and my family. And I'm missing everything that they're doing, I'm missing their activities. And, and so, you know, I looked for two, three months, probably everything I was finding was you need to be here at these certain hours in here at these certain hours and this type of thing. And that's just not what I was looking for. And I've got some friends that, you know, they go through the whole tick tock thing and find funny videos, you know, and shoot him to you through text. So I ended up getting a TikTok account for that reason, because I could never see what they were sending me. They were pretty funny. And you know, one day I was just flipping through, you know, and there was a make money online video, you know, when I saw that, and I thought, okay, whatever scroll on past, you know, and it took me probably, honestly, probably about 10 times of seeing that same guy's video, different videos over and over in order to actually grab me to the point where I said, Okay, let's see what this is about. And I did, and the first place that it took me was the sales page or you know, the laptop lifestyle page of Legandary’s funnel. 

Dave: You mean that the sales page for the 15 Day Challenge? 

Ryan: Yes, sorry, the sales page. Yeah. For that 15 Day Challenge page. 

Dave: And that's what led you to Legendary? It probably looked like a laptop lifestyle page to you versus what you have been doing your whole life which is in person and teaching and in classrooms and on baseball fields and stuff like that. So I don't know, surely it was a laptop lifestyle robe bed, desk couch, I'm working from home, I mean, totally different planet.

Ryan: It completely made me look like a kid that stepped off the bus in the candy shop. I was like, Whoa, what is all this? You know, I had no idea this type of thing existed previously, it wasn't in the circles that I was trapped. You know, and so, you know, I started with the 15 Day Challenge. And, you know, that's kind of how it is after I started watching the videos, and on TikTok, I decided, Okay, I'm going to do this 15 Day Challenge. But then I also kind of went down a little bit of the rabbit hole of YouTube. You know, just researching, what is this all about trying to find everything that I could find. And you know, that, that can be good. But that can also be frustrating. Because there's so much that's out there. And it's hard when you're brand new to really know what is credible, and what isn't. When you're looking at that stuff, you know, and here's a person who has zero sales experience. I've never done anything like this ever before. So, you know, I didn't really know what I had when I had it. In terms of you know, when I started with legendary and doing the 15 day challenge, you know, I honestly, I didn't really know anything about Legendary at that point. I just knew that this sounded like something that I might do. Yeah, you know? 

Dave: Yeah. I mean, your brand. You're somebody who's come in who's there's, there's not a there's not an example of somebody from more of a different planet, meaning the offline versus online world. Somebody who, excuse me, but I just want to be blunt here for everybody use you and Ryan, you know, you got thick skin and this is the truth. Probably a lot of people your age who would also I mean, for Christ's sakes, there's people my age. I'm younger than you. I don't know how much I think I am. I'm 38 and younger than you. 

Ryan: You are, I just turned 49. 

Dave: Okay, so you know, I look old for my age and others look young for their age. So I'm starting to not assume people's ages. Especially if I let all this gray grow out. I already mate with a damn near gray gray beard, I think but we're not going to find out. I did have a big goatee there. I got like a rainbow. I got red right in here. Gray right here. A little black. You know, I see you got the same thing going on. Pepper going on here? Yeah, yeah, we got to sprinkle in a little cinnamon there. That is so yeah. Not a person who could be as far away from this world and these skills as you I mean, besides the communicating part and the teaching part. I would say that that's a unique advantage. But if you think about the experience that you have, as you're listening to this, you have experienced that I Orion doesn't have. So don't, you know, act like Ryan has some crazy advantage because he's been teaching he doesn't or I have some unique advantage. People used to look at me and actually said this to me, Ryan, now that I'm thinking about it, it's kind of crazy. They say, Well, I don't have a drug addiction. So like you said, Well, thank God you don't, right. I mean, you want to go out and create one? You know. So I mean, instead of looking at somebody and saying, Well, I don't have that, maybe it's better, you don't have what they have. And it's better that you have what you do have. But again, back to my original point. You've pulled a rabbit out of your hat. You've done what many say couldn't be done, which is go from offline, mostly to online and now you're having success as an online, basically a freelance Digital Marketer where you're doing some affiliate marketing and you're beginning to build your email list. How does that feel, man?

Ryan: Oh, it's awesome. I mean, it truly is great because the freedom that it provides is just not something that you can, you know, you just can't walk out and get that every day, you know, you know, I'm, I'm a teacher every day is I'm going to school, I've got a classroom, I don't want I coach, it's a rigid schedule, and it's there. And in this particular business, you know, it doesn't matter if my daughter is playing softball. And, you know, I can work around that, you know, and in some cases, to be honest, if you absolutely had to, you could do it from your phone, while you were waiting for the game to start, and you're sitting there during warm ups or whatever, you know, I don't miss the crucial things that are in my life. As if I were carrying a nine to five type of second job, you know, another job with hours, where I would miss. And so you know, the freedom that it provides in time, and then the freedom that it can provide financially, you know, there's just no comparison to that. And, you know, I have an end game goal with this business. As a 25 year veteran teacher, I can retire in two years at 27 years. 

Dave: Oh, and receive your teacher retirement, is that okay? Yeah. But there's an issue with that, for me. I'm 49. And I can retire at 27 years, which makes me 51, when I can do that, but 55 is the magic number to get the full pension. So I take a penalty each year. You know, prior to that I go, however, that penalty won't mean anything, if I have this business, right. And to be honest, I'm looking at this business as being my primary source of income anyway. And that just being a secondary thing, on top of it.

Dave: Isn't what you just said, the opposite of what you said, you know, going the route of saving the 10%. So you stay I mean, I can't tell you how many times growing up. And throughout my life, I've heard people say, Well, I stayed until I was 67, or 65, or whatever it is, because I wanted to get my full pension. And in your case, you know, what is it? I mean, is the 10% penalty, or is it 50% penalty? I mean, roughly, what do you know approximately what it is? I think it's going to be about 8%. Now, I thought you're gonna say 50. And then I was gonna have to really sell this idea. But even if it was 50, even if he was 50. My question is, would you be willing to roll that dice? And, and I ask you, Ryan and everybody else listening, if you had been working for 25 years, that's okay. But here, check this out. It's only 8% It's not. So, I mean, if you would consider 50. Then certainly something like 8% is, you know, a freckle on the pimple of a gnat's ass compared to you know, it's just a small slice of the pie of the full 100%. Boy, I couldn't back that, you know, and I don't like to make decisions for people I never do. But I couldn't support that decision more because that 8% versus you going for and spending, that's five years, or excuse me for four years, four years that you would be doing something additional after 25 years of service, or 27, or whatever that would be at that point. And you're in the prime of your life. I mean, why wouldn't you take those four years and build an amazing foundation? I mean, quite frankly, you could be two in four years, you could be two. Absolutely. Well surpassing and beyond what your pension is going to be. And that's me saying that assuming because I know your pensions are not going to be probably 10,000 a month, you know, I would assume? No, your pensions are not going to be six figures a year, which is about 8000 a month. Okay. So, making $10,000 in this industry a month is not that hard. Now, that's not an income claim. That's not saying it's going to be easy, but the way that we teach you how to do it, whether you're doing more of your strategy, where you're connecting with people, one on one on Facebook and kind of selling them via the DMS or you're using TikTok and doing more of mass audience, one too many marketing strategy.

It's not hard to get a couple of high ticket sales if you're constantly driving traffic throughout the month, and whether you're making 1000 2000 and even up to four or $5,000 per sale, it only takes a couple of sales to get 10 that took to hit 8000. Let's just call it a six figure income for a year. And I don't know about you. But you know, the first time Ryan that I ever made a commission the size of a weekly paycheck. I was never the same again, it was almost like taking a drug that you were almost instantly addicted to for the rest of your life or something. I just thank God that this hit that I got wasn't something that was going to sabotage my life, but was going to help me to grow my life. What has it been like for you to receive a payment from a transaction? When you don't even have to be there in person you're in it's the size of a weekly now I'm assuming that you've had that happen. But have you had that happen or something close to that happen? Tell us what that first experience was like, and kind of what changed your outlook. 

Ryan: Oh, it's incredible. Because my first big high ticket sale was the same amount that my two week paycheck is for teaching, you know, to all of us. And all of a sudden here it comes in and it hits you. And you know, I was ecstatic. I mean, you know, I was so excited. I screenshot and I was texting my wife and sending a sentence. Friends, I'm like, check this out.

Dave: Like a child, you know like, look at my new toy. Like, it's like, I get it. I totally get it. 

Ryan: It was like Christmas all over again. You know, you wake up and all of a sudden there's a present. Yeah, and it's a big one. Yeah. You know, it's an incredible feeling. 

Dave: I mean, after 25 years of service in teaching, I mean, dedicating your life, your life, to the education of others, being underpaid, likely underappreciated, the most thankless job in the world. However, the best job that a human being can do, I mean, really, is to spend time with our kids, or, I mean, it takes a special human being to be a teacher. And here you are, at the end of your career, you only have five more years to go and you're going to collect that full pension. I mean, life's not bad for you, Ryan, but you know, you got a taste, the problem is not a taste of what it's like to have leverage, and you got hooked. 

Ryan: Oh, absolutely, I got hooked. And that just drove my motivation even more. You know, once I know, once I started bringing in sales like that, it was all about making sure that nothing stopped me from handling those daily activities that you need to do, you know, those things on a daily basis. And, you know, what could I do to learn and advance my business even more, you know, because you never stopped learning, you know, and I can say, as a teacher, and people are always like, Oh, you're you're a teacher, you're supposed to say that. But it's the truth. I mean, really, truly. 

Dave: And now, you know, when you said nothing could stop me from continuing those daily activities, I would assume probably not even your daily job you've had for 20 years, you're not going to let it stop you from doing your daily, you know, daily method of operation that you need to do in your business. 

Ryan: That is correct. That's correct. It's a little different when I work with little kids, because I'm in an elementary building, but yeah, wow.

Dave: What, how, what grade or age are the kids that you are teaching? 

Ryan: So I teach. I take science classes, and I teach computer skills as a specialist class, just like there's PE art, music, and then computer lab and computer lab. 

Dave: What grade, what age? 

Ryan: I have first grade through fifth grade every day. 

Dave: No wonder you're trying to get out of there. You're coding the first graders? Huh? You ought to try coding with first graders coding. I mean, in all this that's gone on with I'm not going to say the words because I don't want to get flagged here. But everything over the last couple of years. Ryan, you're ready to get the heck out of there. I get it, dude. I mean, it's not no love loss for the kids. It's not I get it. It's time you're at a point in your life where every day month year matters. And you found a way out, I guess. 

Ryan: And you know what the hardest part for me is, just to be honest, you know, because it's a marathon. It's not a sprint, no, no, in this game. And the hardest part for me is knowing I still need to go two more years. But yet, I really want to just go with this full time, you know. So you've got to keep that motivation in two different places. And you've got to continue, you know, because I've got to learn it on both ends, and that what they say, the candles burning on both ends, you'll find me before school doing daily activities, you'll find me during lunch, you know, no more Netflix. I'm working while I'm eating lunch. You know, and this is purpose, right with some purpose. 

Dave: I mean, Ryan, it's so much it's an electrifying jolt to your life, right? Because I mean, I think for a lot of us, we do this, especially coming out of what we've been through the last couple of years, I think a lot of people are also looking for a jolt to their life, not only a boost of money, because they're seeing all these people during the day, I want to be one of the people who gets rich or not poor, you know what I mean? You're only complaining if you're on the poor side, you know, you never complain, if you're on the richer side, and I don't care. You'll get rich and I hope you do, you're going to start to you know, you're going to start to to be a little bit more hands on with your money and in care where it goes, you know, care how much taxes you know, when you go from getting a check back every year to every quarter, you're putting out money. things matter differently. This is the life of an entrepreneur. But anyways, man, more money, more freedom, these are the things that we're looking for. And this is the things that many of us achieve if we, you know, get the right information from the right people in the right environment, and then apply it and so you came through the challenge, enrolled in the blueprints, started going through the training, tried TikTok a bit, didn't love being on video, gravitated towards our Facebook funnel that we have inside of the blueprint have been using that to connect and market on Facebook. Is that right? 

Ryan: That's correct. 

Dave: Yeah. So no TikTok, Instagram and YouTube being paid ads, any email drops, solo ads, strictly Facebook, organic marketing, I do still have my TikTok, Instagram and Youtube accounts from when I first tried it, but I haven't done anything with it outside of that, then you are correct. It is strictly just the Facebook side. And organic, nothing paid. So as you're going through the training, kind of talk us through how you gravitate towards that, and also how you made a decision to commit to that versus staying in that wishy washy gray zone. 

Ryan: The whole, creating the videos with TikTok and YouTube and stuff like that, it's not something that is out of my comfort zone. And it's not something that I can't do. But for me personally, I have always dealt with, I've always been in relationships that have been more personal. You know, I have more personal connections. And that's a huge thing and teaching, you know, until the child knows that you care about them, they don't care what you have to say. And I truly believe that I am better at connecting with people through something like Facebook, and creating those relationships and conversations and things like that over doing the videos. You know, I can talk in front of kids and my players and stuff like that all day long. But when I get a room full of adults, it just makes me a little bit nervous. You know, and this was a situation where I knew that regardless of what I did, I was stepping out of my comfort zone because this is a whole brand new business for me. You know, I'm coming from something that's on the opposite end of the spectrum. And at that point, I thought, You know what, let's go the Facebook route. Let's see how that turns out when I start talking with people, and I want them to understand that, you know, I'm here to help. You know, I enjoy helping people. Obviously, I've kind of devoted my entire career to doing that anyway, you know, I've taught 25 years 22 of those years, I've coached athletics at the high school level. I've been coaching Collegiate Baseball, you know. So developing those relationships was important to me. And I felt like this was the route to go in order to be able to do that. Because the point at which you can get somebody to come back and tell you, thank you for helping me or introducing me or getting me started on this. It makes everything worth it and it's kind of Why I do it to begin with, you know, the money, it'll be there, you know, I truly believe that I think it will be there. But I enjoy helping people. You know, that's just what I love. And there's nothing better than having somebody come back to you and say, I just got my first mission. And I wanted to thank you, because you're the one that helped me get there. There's no better feeling than something like that. 

Dave: Yeah, you know that from being a teacher, you know that from being a coach, but we don't hear it often from kids, you know, because they just don't know how to articulate it, you don't hear it until later in life, if you happen to run into them. But no, it's nice to hear that from adults from other people who are in your same position, it's also there's a camaraderie to it versus a, because we're all sort of peers versus being children and adults, you know, we're all adults. So, you know, it's, there's a, there's a more mature, there's a more, I think, as if you try this and now here's what I'm trying to say, if you try this, now those of you who are listening, it will likely be different than if you tried something like this. Previously in life. In, in, that's because you're, you're in a different place. You know, the people who you are the people who you're dealing with, at least in our community are extremely selfless now, they'll try to sell you something. So understand. Everybody's, everybody's running a business here, and everybody is able, willing and ready to make money and earn commissions off of anyone. That doesn't mean people are out to hurt you. It just means that it's the internet marketing community, at least Legendary is like a large village. And, and we're all you know, we're all kind of doing the best that we can to move our business forward, while not cannibalizing each other, you know what I mean? We have to continue to teach people to go hunt out in the large, you know, world instead of hunting inside of our own community. But my point is, if you try this, just to those of you who might be listening to Ryan, I don't know, maybe you have experience with this, too. But I tried something when I was 24, I was at a completely different place. 24, 25, something like that I was at a completely different place in my life. Actually even younger, one time, and then again, when I was 2425, and I was just at a different place. And it just took a couple a little bit of time for me to mature. Have you tried, I think also had to do with business models and stuff like that. But I also think there's something to be said for age and experience in just giving yourself a second chance. Was it different from things that you've tried before? And how so is it because of the business in the community? The education because of you? Is it because of both? As far as things that I had tried before we just referred to like past businesses or right, yeah. Have you ever done any? I don't remember, I read up that you had tried other businesses MLM affiliate marketing drop shipping? I don't know. But what I'm asking is, is that I think there's a lot of people who are so jaded by their past, they think that it's just going to turn out the same. And that's why they don't go back after it. So you labs. Yes, I think now the question clicked in you, you're clear about what I'm asking. 

Ryan: Yes. So I've been in some MLM. In the past. I've been involved with three or four. Like I said, I was always trying to carry some type of an extra job outside of teaching and I've been burned in the past. Yes, pretty much. Probably, I would say 75% of what I've been involved in, in the past turned out just never really pan out too much of anything at all. And one of them ended up you know, being shut down as you know, a Ponzi scheme and, you know, so yeah, when you look at something like this, you know, one of the first things I introduced this and start doing this and you know, I'm using my profile on Facebook so you know, there's I've got a lot of friends and family and past players and things like that on there. 

Dave: One of the guys that I used to coach with, you know, he's like, you know, he started looking at some of my results a little bit and he started messaging me about it, you know, cuz he was involved in some of the MLM stuff as well.Yeah, you know, you got a little whiff of a little opportunity. He sure did you know, and he's like, man, what's this all about? He's like, am I gonna have to go hit up on my family and sell stuff to them again? We're doing it right now, you know, and I was like, buddy, now you don't have to do that, you know, this is not a, this is not that style of business, you know, this is different. And if you want to know about it, sure, I'll be more than happy to explain it to you. But you don't have to go hit up all your friends and your family to try to get sales as you can if you want. But you don't have to do that. That's not how this is built. It's actually such a great selling angle or hook to use in your content to use in your tic tock so your conversations are even in your lives. Like I'm talking right now to you guys. And I'm sure you can relate to what we're saying. Because so many people have been through this to where they got involved in a business that was just unbearable, just miserable. And most of the time it was because the business pushed you back to, you know, kind of prey on your friends and family for support and pity sales is really, you know, or you had the one cousin or body or uncle or whatever that was like your guy who like was like, oh, yeah, they you know, it was crazy. Like, he was like shit, yeah, let's get rich, you know, sign up and realize he has to go chase his friends and family and realize he owes half of the money and the other won't call him back. And you know, it never goes anywhere. You know, the one guy you sponsor in your MLM. I remember I sponsored the guy. And when I was an MLM, but I did back with after I got clean, like before I got into affiliate marketing, he bought the $99 payout, the lowest value, even earned a commission on it for God's sake. So one guy I sponsored, you know what I mean? So like the only package you didn't earn a commission on, you know, and I'm like, I've been working on the guy for a month, he finally enrolls, you know what I mean? It's just a lot of work for not a lot of pay. And, and oftentimes, a lot of gritting through it, the business is out here that you have to grit through it, especially if it's not your personality, that fits your personality to be a social butterfly and fly around to your friends and family. And you know, it's not going to make your relationships awkward to be pitching them lotions, potions, pills, sex toys, whatever else, the latest and greatest fat wraps are out there, you know, that are, you know, being repackaged, repurposed, licensed, you know, white labeled, do these MLMs. You know, the products, the last thing they worry about an MLM, you know, the comp plan is the first thing they try to dial in. But this is just different. So, you know, I like that you're showing us that it's possible, once again, and we see this, but TikToks has been really hot to be able to use Facebook, the training will give you a great foundation inside of the blueprints. How did you like it? Or was it useful to you to have all those multiple different traffic strategies within that blueprints, training, so you could go through and pick something that was a fit for you? 

Ryan: Oh, you know, that's what allows you when you have those types of training in there, where you can go through and you can see everything. That's what allows you to really resonate with one of them, or a couple of them when you think, okay, all right, that's what this is about, here's how it needs to be done. Alright, let's see what this is about, let's see what it needs to do. And then you can go with one that you feel like is going to fit you. Or at least that's how I felt. Yeah, you know, I know that people have to step out of their comfort zones and things like that. But I still felt like it was, to an extent, stepping out of my comfort zone, just because I've always been a Math and Science kind of guy and a sports guy. So writing was not always my strongest area. You know, and of course, if you're going to do Facebook, you've got to be able to write, you're going to have to create content, you're going to have to, you know, get in there and start talking to people in groups and, you know, to be able to engage in conversations and things like that through written text. And so at least start the process that way. And so, you know, to be able to look at all the different options is extremely helpful, because then you can choose a route that you want to go and then dive into that, you know, right to dive into it deep and really learn it. 

Dave: You know, if you stay surface level on all those different things, you're going to struggle a little bit and see case studies. I mean, one of the things that I wanted to Make sure I did when I when I created this latest version of the affiliate blueprint anyways was gave plenty of case studies, gave plenty of case studies to show people that are using the strategy or show people who may have come on a training or a Wake Up show or a mastermind or whatever, wherever they share that that knowledge. They were really crushing with that strategy. And then going back and putting those real life examples, I think one of the things that a lot of training leaves out in today's kind of information course, you know, the world that we're living in, is there's not, you don't see how it's applied. You know, it's like for me, when I learn about a word you mentioned writing, I want to know how it's used in a sentence. Otherwise, it's hard for me to really get it, you know, what, how the word fits in to real life use, you know, and so I feel like that's a lot of the same thing that we see in courses and stuff nowadays is we see a lot of information, but you're not really sure how to make it work in real life, how do I actually apply these principles? And, you know, what we have here at legendary is a multi-faceted approach to showing you examples, both in the blueprints, and also daily on the show. I mean, daily on this show, people are getting a chance to be able to connect and watch and see other people who are using these strategies. And in this way, we don't have anybody in the blueprints who's still not an active strategy, which is another, you know, because we would know that there's too many people who are having success with it. So I just wondered from an educators perspective, how you rate it, and I could be sitting in my setting myself up for real bashing right now. And I'm okay with that. I'm open for feedback. But how would you rate our education and our process and system of delivering it, and then putting people into an environment where there's lots of people that are using it, and just kind of the process around getting somebody like yourself from brand new to having success?

Ryan: Well, I'm not going to give you an actual letter grade here. But damn it, I'm going to save this. I'm going to touch on something that I mentioned earlier in our conversation. And that is, when I'd said earlier that I didn't kind of really didn't know what I had, at the time, when I started, because the very first thing I ever did was the 15 day challenge in the blueprints, after I did my, you know, I actually took probably a good full weeks of researching out the things and looking in YouTube or whatever. Well, at that time, though, I still was so new to all of this. And there was so much that was out there, I didn't even know at the time how strong legendary was going to be for me. So I did what is probably one of the cardinal sins in the business. And that was, I got, I took the training, I had the blueprints, I was going through that stuff. And then I got shiny object syndrome. I was like, well, let's see what this is or what this is, and what this is. And what I found was, after spinning my wheels for a long time, and throwing money at things that I had no business throwing money at, I came back to what I had to begin with, you know, and I went back to the strategies that I was learning, you know, I hold Legendary and very high regard, especially after experiencing a lot of other things that are out there. You know, and that's my own fault. Because I want to say I didn't know better, but that's really not an excuse, I should have done my due diligence a little bit better. And making sure that I knew what I was doing was quality, and I had quality to start with. And I got away from it a little bit, and then came back to quality. And so, you know, if I was going to have to give you a grade, you know, I'm going to say that from a teacher's perspective, I'm definitely going to give Legendary an A because I dealt with a lot of season Ds out there. Yeah. And I had to come back, you know, and my advice to anyone that's out there that you know, is in a similar situation, you're brand new, you don't want to be credible, what's not, it's hard to figure that out. And you know how the game works when you first start, you've got all kinds of people telling you everybody's got an opinion, you know about things, you know, but you got to stick with those things. I feel like that has a proven path for success. And when you have that, why do you need other stuff? You know, and I believe 100% that, you know, coming back, going through training and going through them more than once, you know, you have to come back, you got to go back, you know, to basics and, and learn that stuff. And when you have a community, you know, legendary is had a huge community. And every time somebody asks a question in one of those groups, they're going to get multiple responses for answers, they're never left hanging, you've got a community that supports, and that is massively powerful. In this business, when you have a supporting community, you know, I have the, the ability to come in, and I can post a question, and I'm going to get responses and opinions from different people. Because people see things from different angles, they're going to see things from angles that I'm not going to see. And I need that input, in order to, you know, travel the path that I want to go. And when you have people that are supporting you, and you know that they're suppliers, then you have to take advantage of that, because you're going to hit those roadblocks, you're going to hit those things that kind of knock that confidence level down a little bit. And that's when you rely on the support of those that support you, in order to help you get through some of those times. And legendaries got an amazing community to be able to do that. Because it's constantly, people are always very positive, they're constantly on there telling others, you can do this, just stay the course just continue at it, keep going, you know, you're on the right path, Even if you don't feel like you are. And those are so important. You know, that aspect of support is just not something that I think it'd be very difficult to do without it. You know, I've got a small group of friends that weren't my friends previously. But now they are and we've actually gotten, you know, to be very good friends, with our own little chat group. And, you know, we rely on each other daily with questions and support and, and things like that. And it makes all the difference in the world, when you have that type of thing, where you can rely on other people to give you the little kick in the pants soon from time to time.

Dave: You know, there's a lot of reasons, there's a lot of components of why we have things set up the way that we have them set up. For instance, you just covered a lot of great stuff. But another thing, and another thing is just simply investing in yourself, it will feel big. Hopefully that won't always be the case. But to make an investment in yourself, to hold yourself accountable to put skin in the game. And so you pay attention because your focus goes where your money goes. It just does. I mean, follow the money. You know, I mean, that's that applies, I think in multiple contexts, but follow the money, you will if you go out and spend, you know, I don't know $50,000 on a brand new watch, you will take care of it. You know, because you know that you have $50,000 in a boat, same thing, at least, we would hope you would, I would hope I would. So when we make an investment versus just cruising in surfing the web and surfing YouTube University and just kind of that's not a commitment. That's the opposite of a commitment. That's no commitment. That's no accountability. Nobody knows that you're doing it, you're secretly surfing the internet, you're not doing anything for you. The only thing that you're doing is you're a visitor on somebody's website. And they're using that as a statistic to show that they're having success because they got a lot of people on the web. I mean, that's all and if you buy something, you're a profit center for another business. So when you realize like that, like, like, I'm literally just pouring my time and energy and money into a device that I get nothing out of when I don't. When I don't know I'm not saying there's something wrong with downtime, but when I do nothing except just surf the web. What a waste. Absolutely, I can just put a percentage of that energy in and over time that will build to become a snowball of return. If I don't quit. And I don't know I'm not a smart guy. You're the teacher but there's just no better investment. There's no better thing that you could do. Right now anyways, then shift a bit of that downtime a bit of that Netflix time a bit of that scrolly that scrolliosis that we all can get into so easy that trans just take carve a pay percentage or go some of you are like me, you're either all in or all like that out there is no halfway, well, then you get dramatic. You cut off Netflix for 90 days, I don't know, you started cutting things, maybe you got to quit cold turkey, maybe there is no halfway, maybe there is no halfway using, you know, TikTok or Instagram and every.

when you go on TikTok, you just get sucked in. Okay, well, maybe you need to get a different strategy. I don't know. But the point is, entrepreneurship is about personal responsibility. It's not waiting for somebody to bring me a meal, it's about going hunting enough to eat for a year, you know, and, and then also be able to feed others if I choose, you know, so I don't know, man, I just I love this conversation. And I love the fact that you are hopefully and I do have faith that this is absolutely going to happen. Going to earn what you deserve, and have the freedom that you have earned after so many and afters of wonderful service. As you know, a teacher in our society is a coach. And I just hope that you're able to get all of the blessings that you deserve brother, and if there's anything that I can do to help you along the way above and beyond what we already have going on and let me know. 

Ryan: Okay. I'd really appreciate it. Thank you. 

Dave: Absolutely. So wonderful. Please come back and see us. Keep us posted on your journey in a couple of months. And we'll be sure to send people this replay and send people to your Facebook to connect with you. 

Ryan: Okay. Absolutely. I appreciate it. Thanks for having me. I really appreciate it. 

Dave: All right, Ryan, I'll talk to you later brother. Right? You take care. All right, you can find my man Ryan, you know, you could just search his name on Facebook like you searched your ex girlfriend or ex boyfriend last. Or ex wife or husband when you were stalking him last week. We all know how to use the Facebook search bar. And you know what Ryan's face looks like so you can find them, connect with them. And like his stuff, engage with us. You know what I mean? Like that's what this is all about lifting each other up supporting each other and growing with each other, you know? Yeah, just like Ryan said, I'm so thankful that he's got a support group but a group of friends. There's so much more you can get out of this besides just money. But you got to get started or you got to start over today to start to experience those benefits. So be Legendary. Get out of here. Make it a great Thursday. We'll see you back here tomorrow for another episode. Peace

How To Show Up Authentically When Creating Content

Below is the transcription of this episode:

JoAnn: Hello, Legendary family is Wednesday February 16 2022. My name is JoAnn. I'm here with the marketing department filling in for Matt as he takes advantage of a much needed vacation today and I am so excited to bring on our guests today. She's definitely a little bit newer to our space and is making huge strides and I'm so excited for you guys to all meet her. So welcome. Hey, as our guests today on the show, so welcome, Kaye.

Kaye: Thank you so much. Hi, everyone. Hi.

JoAnn: So where are you from? Where

Kaye: I'm from Surrey in England. Okay,

JoAnn: Wonderful. So share with all of us how you got started and how you found legendary.

Kaye: Well, I was listening to the easiest, easiest thing in relaxation music on YouTube. And I just got on Dave and he's really exciting. So I've got to watch one of your lives like this. And I watched him. I was really inspired and excited.

JoAnn: Okay, wonderful. So when did you hop in and join the challenge?

Kaye: I joined the challenge about January last year and a few weeks after my dad died. And then I kind of had a really not a great time. In fact, because it's a big shock and then I put it off for two months and then I somehow got the inspiration to get on and do it. So I wanted to do it. You know, I really want to do it. But I was, you know, obviously depressed a little bit, you know, not in the right frame of mind because it was so sudden I wasn't expecting my dad's die and it was a huge shock. So a few months, but then I got myself.

JoAnn: Okay, so how did you find us again? Or come back to it to decide, You know what, I'm gonna dive back into this and get started again.

Kaye: I listened to all the business content, all the motivational content, all the personal content. And I've been a big fan of puzzlement for many, many, many years. And so you know, when you're feeling miserable, you're scrolling and I just listened to all the great motivational speakers.

JoAnn: Okay, wonderful. So I know we titled the show showing up authentically because you've really shared how you'd like to connect with your audience. Build your own tribe. So talk to us a little bit about how you come up. With content and really having those awesome conversations and lives that you enjoy because you've created an audience and a following that really connects with you.

Kaye: How to create great content well, I try to think obviously about what they want from me, I focus on the customer and then of course, I check my videos religiously all the time. So I go by that and then when I do the lives I just come up as myself. Just show myself, you know, that I'm not prior to speed. I guess I've got a posh English accent. I'm not private. And self taught. You know, I'm always inspired by many subjects, personal development being a big thing. And I've been cool in yoga for seven years from 28 to 35. So that was a big thing in my life. Which keeps you afloat and keeps you on track. And so I just share my story. I just show the class to tell them that, you know, I didn't go to private school. They really sort of force fed me with education. I'm just self taught. I just keep learning and growing like that.

JoAnn: So do you have a system that you follow a plan in place of how you create content to stay consistent?

Kaye: Well, I tried to do four good videos a day or two. And I do post on LinkedIn, and LinkedIn, LinkedIn for a long, long, long time. And I've got all these books there already. And that's easy. And I just kind of share my story with you know, affiliate marketing knowledge, my own experience that sort of brings all those together. And, you know, sort of give the audience what they want, but also shop for myself.

JoAnn: How I love that. All right, so talk to us a little bit about LinkedIn. It's not something we normally hear about as a way to drive traffic. So what is your process of putting content out on LinkedIn? How does that work? How's it going for you there?

Kaye: A lot of people are interested, interested, and I've had lots of conversations, and how to business people on LinkedIn. And I was already on LinkedIn many years ago. And so you get less people coming to you but they're more interested in business because there are already mature people in business. Whereas a big audience becomes interested, but less people will buy wares and LinkedIn, more people are interested.

Kaye: You only have to write a post, sort of social media friendly style type of post. Which, yeah, and then again, it's been on your post sharing is not nothing to business like not a report. It's a conversation, each person's conversation. Right.

JoAnn: So share with us a little about who's the person that you share? What are the pieces you share about yourself? Is it your backstory, your history, what you've done before?

Kaye: Well, LinkedIn,  but even though I put out a post today with a motivational video which really hit me hard, it's the kind of thing that kept me good when I was really miserable. And basically, nobody's going to save you. Nobody can do it for you. You're going to forget it by yourself. You're never going to continue to get out of the door, do a good exercise or turn the TV off, or get out of bed. You have to find it within yourself. Find the strength within yourself. You know, when my dad died, I just expressed like loss, feeling of sadness and just deep deep sadness. At that time. I didn't even think or feel how the hell I was gonna get to the other side out of it all, you know, for myself athletes, and it's motivational content which I think which I am you know, so my what I follow so was that and which which inspires you again and again, you know, you hear this.

JoAnn: Okay. I know you shared you love going live. Do you enjoy that interaction? 

Kaye: Yes, yes. 

JoAnn: So we have a lot that are nervous about going live. So how were you able to kind of step forward and take that leap, go live and embrace it, enjoy it and make those connections?

Kaye: The first time I did live on TikTok, I got my friend to kind of join in a bit and asked me questions. For half an hour that was a little different. Try a little go. And then you don't need to talk. Anything high tech like that. You just just talk like nice and just just ask questions that people will just come back and just keep saying how are you guys doing this afternoon. You know, hope you've had a great Sunday lunch or whatever, you know, just normal things nice. Nothing. You don't have to get anything get too technical, but anything

that just feels like you're just building relationships. Right?

JoAnn: Are you just having a gentle conversation like we had a little session? 

Kaye: Yeah, nothing too stressful, a little technical.

JoAnn: So how often do you go live?

Kaye: How often? I can go live every day, depending on how busy I am. Some days I do, some days I do. But I tend to do regular lies as of today, because of a new internet connection which was stable, so I'm waiting for that to happen properly. I have done lies which lasted an hour and a half. So just keep the conversation going. And if people ask questions, you just answer how you started and how you began. Yeah, yeah, everything in life. Anything new that you do in life is going to be difficult. It's gonna be a little bit uncomfortable. But you just need to pay to fail. Okay? Just think of two cells that are making progress. You know, I'm not going to be brilliant. Everything the first time round. I'm making progress. It's going to be better than yesterday. Whatever I do towards the betterment. Whatever I did was the best for today because I've had that experience.

JoAnn: And so isn't that the truth? It's all about just taking that first step, because you can't take the second step or the third step or the fourth step. Take the first one. 

Kaye: Yes, and you don't know the kind of people that you're going to meet or live in to admit, I made sense of lives. And made sales in real time on a live show when I didn't even think of making the sale. And then I go and look at my account like, you know. Amazing magic. 

JoAnn: So exciting. So speak to our audience today a little bit about you know, starting something new at any stage in life. It just doesn't matter when it is that you always can start something new.

Kaye: Yeah, absolutely. You can start anything new. And the great thing about living is that the support is always there. You know, the Monday lives, Facebook lives are being to real people in real time asking whatever questions you want. Or if you don't want to, you can just keep quiet. Just listen and then you know, you think I know everything about social media. I've got a social media multiplication from years back and but still, I'm learning new things. I'm still learning new things. You're still learning new things about TikTok and other channels you know, bits of information, which you're always picking up all the time. And just take the first step or just ask for help. Or just, you know, if you find a task which is too difficult for you to get somebody else to do, no problem. We don't have to learn everything by ourselves. We don't have to, you know, because in fact, your process will be speeded up if you take a bit of help with whatever that you find really challenging. But have a go. It's okay to fail. So probably look, you know, I'm 50 approaches to doing new things. I'm so happy to be doing new things. Because, you know, I mean everything when I think back to my life, coming to London from a small town when I was at was big, you know, hugely challenging. And then working in central London. In one of these financial services companies was myself to learn to speak properly, for goodness sake. And then I had kids that were really challenging, overwhelming, you know, I then and then reinvent the tour to retire. I can't stop. So they said to me, would you just be happy with a new recipe or something? A new recipe. I said, No. I'm sick of cooking. up cooking. I don't want to cook anymore. I want to do new things. discover new things while I can. Find new money, learn new skills, reinvent muscles, travel again. I've traveled a lot in the past and have been everywhere. But now I'm traveling with different eyes and don't mind a different person or a different person in the 2020’s.

JoAnn: Right? And every day is a new day. So why just think about the past noise. It's a wake up. Yeah. Try something new. I'm a believer that the day we stop learning or the day we think we know everything is the day.

Kaye: Yeah, yeah, definitely. Yeah, yeah. I mean, I really enjoy the process. Enjoy. I just enjoy your conversations. You know, I love chatting. I can chat and LinkedIn and chat and TikTok all day, you know. Because I'm building and how they're gonna receive me and so on visit Hey, people like me, you know on the live people said quite nice. Nice. Nice and so as to connect with Office.

JoAnn: Definitely. Okay, so there was a little bit of nervousness. I love how you brought a friend onto your lives to help out the first one and ask questions and whatnot. Why What, really? What advice would you give somebody that's in the challenge right now? How do I do this? How do I take action that you wish you had known back then?

Kaye: Okay, well just ask the questions. If you're confused about something, ask a clear concise question. And then realize you're doing something new, something big, and be easy on yourself, you know, do your tasks, whatever you need to do make full videos or whatever you need to do you know how people are taught by tell people who've come with me, my new customers, I tell them look, just make any video first of all of your cat dog or whatever it is, will your co recipe you know, just make any video, social sleeve. And then you know, ease yourself in if you don't want to put your face on everybody and that's fine. You know, just make a quick kind of video and then put your face after two or three more. And so just take it easy step by step. Don't get stressed about it. Just do your best for today because tomorrow you can do much better because you're learning as you go along. 

JoAnn: That's amazing advice and sound and it's clear that you definitely take action you follow your own advice for sure. So what has been your biggest challenge? Moving forward?

Kaye: My biggest challenge is my biggest challenge because even when I was so depressed, I thought to myself if I can just get myself going. It doesn't matter if I make a huge amount of promises, but I'm still doing something. I'm still finding their way through it. And so that was a huge challenge, but I got it and it was so good. You know how you do TikTok set up and then write emails and then you will get back to them and improve them. And they kept on doing that then advertising. Another one just one more. One more just add another task to get

right not overthink it. Just do it and then make instead of just do. Yeah, step by step. You just chunke a large problem trinket into bits. Yeah.

JoAnn: Yeah. So you mentioned support and community here at legendary that you took advantage of. How big did that help you? What was your roadblock that our community was able to help you with?

Kaye: Well, I think attending the lives are really important. Because you learn week by week we couldn't miss every little bit of information, meaning something could help you with your Pinterest or whatever. You know, I've never used Pinterest before now. So I've completely used Pinterest and then every bit of information that you have it builds so don't miss the Mondays and Thursdays. And then just keep going keep going if you have any questions at noon, Drew and Matt are just absolutely amazing. They will do a review for you to go live with it. Which is amazing.

JoAnn: Right from Monday is a part of our markers club. And then Thursday is a part of our Blueprints but has an ongoing support that's always coming through just so if our audience is unclear what those lives she's referring to. So that's what that is and Drew leads our Monday ones and Matt leads our Thursday ones.

Kaye: I find their knowledge and their experience and advice they give is just the perfect spot on I feel makes me feel confident. I don't feel alone in the world who is stuck alone here and in Great England by myself. I can dive into America. I can do that. And I feel the same.

JoAnn: Isn't that the key? It's so helpful anytime we're doing anything new and we're doing to have that community support to at least know we have it if we need to.

Kaye: Yeah, absolutely. Yeah, it's invaluable. invaluable. Because you have that human contact, you're not stuck with kind of dialing into the online 14 calls you know, you have real contract real people if you hear them in real time. And even just other people's questions, you learn stuff. You know, when they do the reviews, you learn stuff and then you learn about different channels and different things that you can do all the time. So it's amazing want to get get the social media channels and your content, right because that's what's driving the traffic and

JoAnn: Right, but that takes time and it's not going to be perfect the first time you post necessarily.

Kaye: You know, you can learn a lot from other people, when they do the reviews. You learn from how other people are doing, what sort of content they're creating issues they're having. You apply that yourself wherever you learn.

JoAnn: Right, so do you model other people's successful videos and put your own spin on it? Kaye: Most definitely. Yes. You have to continue to learn the format in the correct way. In all social media marketing have learned learn to LinkedIn lead write the post

JoAnn: Right cause that's a very different platform and a totally different audience. I'm really, I love this LinkedIn angle. I don't think I've heard it here on Wake Up Legendary today yet. So I love that that's really working for you. How often do you post on death?

Kaye: I post every day five days a week. To warm up my audience for my next thing that I'm going to do.

JoAnn: Do you refer them to your TikTok or your TikTok to your LinkedIn? 

Kaye: No, I don't follow them. I just go to the same funnel. It's okay. But every time I write a post, people interested that they make contact, they message me or they you know, you can tell by their responses or their comments that they're interested or messaging will attract. So one other track and then they didn't sign up and then also touch with them and just keep talking to keep

keep nurturing. LinkedIn audience it's like it's more of an old man's business friends working club kind of thing. So there's a way to do it. And I've been on LinkedIn for four years

already. 

JoAnn: Okay, so we were on LinkedIn before we went down the affiliate marketing path.

Kaye: Yes, yeah. I was doing social media marketing on LinkedIn beforehand. I was getting all my leads from it. 

JoAnn: Okay, so then we've made the switch to affiliate marketing. Why did we switch from a social media business to affiliate marketing?

Kaye: Affiliate marketing is a business model. You know, I just have to nurture, nurture, nurture, attract clients and all the channels, all the platforms, and I don't have to do any kind of after sales or inventory or anything like that. So it's much easier if you don't need some high level sales skills and things like that. So that is just keep playing, keep putting good content with conversations. You get to put your focus a little bit more. Yes. It's all of it when you think of social media marketing. Once you've got your funnel set up in the background, and your email set up, you improve those and you change as you grow. Just keep keep your keep your keep yourself relevant on all the social media marketing platforms. change and grow with them. 

JoAnn: Yeah, definitely. Always keep learning, growing and trying new things.  Don't be afraid to try new things.

Kaye:  You know, absolutely. Don't be afraid to try new things. So many opportunities out there for everyone, different types, you know, whatever you're interested in, you could you could just, you know focus on Pinterest if you love crocheting, or baking, you know, that sort of thing. A lot of women are on Pinterest. And if that's what you're looking for you if you're a little bit more business minded, you can go to LinkedIn, if you live there already, then you can and if you're I mean all sorts of people exist on TikTok, young types, older types, mature types, motivational test, types, all kinds the whole world is on TikTok.

JoAnn: Yeah, definitely. And growing. I think everyone's ideal client is on TikTok somewhere. Kaye: Yes. Yes, yes. Yeah. And it just takes putting out content consistently so the algorithm can find them for you. 

JoAnn: It absolutely is. Yes. It's all about the content about what you say no, it's not about how old you are or how old you look. I love it. All right, awesome. So definitely give a follow and check out her TikTok. It is @makemoneywithkaye. Give her a follow. Check out her videos. Take a peek at her account. She's had a few videos go viral. Yes, the number of views and likes is awesome. I'd love to see that. And let her know that you saw her on Wake Up Legendary and start helping each other. Continue to build your community, your connections and continue to grow your knowledge and whatnot as you go through this. So any last words for we have a lot of newbies I saw in the comments that are just starting the challenge. So what's your last piece of advice for anyone just starting out on this journey?

Kaye: The last piece of advice is don't become overwhelmed. Okay, take it step by step, take a breather. And also write questions and tickets. Yeah, keep making progress. Keep improving.

JoAnn: Yeah, definitely. Well, thank you. So much for coming on. It was wonderful having you. And I loved all of the little golden nuggets you're able to share and I'm really curious about that LinkedIn piece as well. So that's pretty cool. Yeah, thank you.

Kaye: Thank you so much. Thank you for having me.

JoAnn: All right, everyone, so definitely go give her a follow on TikTok and check her out there. Also if you are brand new and not getting alerts when we go live every morning, you can text WUL to the number 813-296-8553 to get a quick reminder that we are going live with a little tidbit about today's guests. So you can hop on so definitely set up those reminders so that you can come on get your morning dose of inspiration, motivation stories, and just be a part of this amazing community that we have here. I hope everyone has a wonderful Wednesday. And stay Legendary.

What To Focus On As An Affiliate Marketing Beginner

Below is the transcription of this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. We have an amazing story today. I think many of you guys are going to appreciate it and relate to it. As you can see, the title of the show is how passion, persistence and community sparked success. But this gentleman has, you know, some, some, some, some other ways in which this business has benefited him. He's gotten his passion re sparked, it seems, once again for entrepreneurship as well. So let's hear a story. James, welcome to the show, buddy.

James: Thanks for having me.

Dave: You're welcome, man where are you calling in from?

James: I'm calling in from Hamilton near Toronto, Ontario.

Dave: Okay, okay, nice man. Nice. Well, I thought it was cold down here, as you know, it is like 55 degrees 5055 degrees. So I throw on a sweatshirt but that's probably summer weather to you huh?

James: Yeah, absolutely.

Dave: You'd love that.

James: Yeah, I would. Yeah, it's time for a change. 

Dave: So, what brought you online? Tell us a little bit about your story. In essence, what led you to Legendary and what were you looking for? And were you looking for nothing at all, and something appeared just to tell us a little bit about how you found us?

James: Yes. So it started. I was working as a financial analyst in Toronto. And it's a little bit of a backstory. It started about six years ago and so I was working as a financial analyst. And I was looking at the time before tic toc for ways of making money online. So I went into the foreign exchange industry to try to make money and I found a guy through Instagram at the time, who was flaunting it and had a completely different mindset about money and wealth, but he was he had he was doing like wealth marketing. So he's like flashing his cars in his mansion and everything and he positioned himself as like a best forex trader online on Instagram and so he started a program where he was charging $97 a month to teach people how to trade Forex. And so long story short, I reached out to him and he ended up hiring me to be a financial analyst to help run his company. So I ended up moving to his mansion and we had about 10 Guys for about three months running his company. And that awkward like that opportunity really opened my eyes to how you can actually make money online. So you gotta get a different perspective. I witnessed him making a lot of money he had between 3005 1000 monthly active users paying for a subscription so I use making between 305 100,000 a month from his kitchen counter when I was like in the same house with him, right so really revolutionized my mindset on how to make money and so I stopped pursuing the CPA at the time and dove headfirst into digital marketing tried to bend to learn everything that I possibly can. And that was six years ago, I registered and I paid 1000s of dollars for training all over the internet. I ended up getting burned a couple times trying to figure this all out and I came across Russell Brunson and learned everything about ClickFunnels. And, then ultimately, I was hit with a mental diet, a mental illness two years ago, and I ultimately thought I was crazy with trying to make money online because my friends and family couldn't understand it and the same experiences I did. So they couldn't understand what I was trying to achieve. I was having this mental illness so I was like, give up on my dreams like I just like I thought I was crazy. So I was like I can't. I don't have the guidance to keep getting ripped off online. So it's gonna happen so fast forward to November of last year. I'm just on TikTok. I just randomly downloaded TikTok for the first time and I came across it. I'm not I can't remember who it was. But I came across someone promoting the 15 day challenge and I was like, okay, like, it's $7 it's a no brainer, like, what do I have to lose? So I got into this 15 Day Challenge and as soon as you start talking about ClickFunnels, I was just like, everything that I tried to put together in the last five years and failed. I knew that what you guys were doing was legit, and I needed to know more because you had laid it all out step by step in a way that made sense to me. So I immediately knew that the value of the blueprints so that like my first thing, I couldn't afford it, but I found a means to I was resourceful and I found a means to get my hand printed, because I knew that I didn't want to spend another five years trying to figure it out on my own. So I got the blueprints and I implemented one hour of learning to three hours of implementing and I quickly grew my TikTok channel to over a third and upset almost 40,000 followers in under 75 days. And I have over 1200 email subscribers and commissions like crazy with Legendary and I'm so thankful that I found Legendary and the community here that you have built online. So thank you.

Dave: Wow. Hey, man, you're welcome. You're welcome. That's that's incredible, really incredible story. How does that feel to be where you're at right now you seem grateful you seem happy, but tell us what your what's coming up for you and how this all feels.

James: It feels completely natural to me like I got 1000 followers on TikTok and I started going live immediately and not now I don't like it's kind of similar to being in an MLM. I tried MLM to sell lotions, potions and pills to your friends and family. Like if you want to clear a room just join an MLM. Right? And so, yeah, now I've I've, I've turned I don't have to bother my friends. And family. I've just turned to tic toc. And I found an audience of people that are interested in what I have to say so I don't want to bother anyone anymore. And I can just talk about what I'm passionate about and continue to grow and document my journey online and help others do the same. And implement for their online business as well.

Dave: So was that a big source of stress, anxiety and tension for you was previous business models that you were trying were directing you to market to your friends and family and that's where you were getting all that feedback from them.

James: Yeah, I was getting feedback from them. I was not only trying to market them but I was also trying to like them. I really see the end goal in mind of like making money online but like just trying to getting in the trenches and trying to actually make that happen. I was trying to explain to people the vision, but they were looking at like where I was and then because my vision wasn't aligned with where I was they weren't really taking me seriously. So I was like

Dave: That's the challenge of every visionary, isn't it? Yeah. The hardest people to sell and convince about division are always going to be family then friends. And then the general public, you know.

James: Yeah, so I did what I learned with the blueprints, and I started posting a tic toc on November 26 was my first video and I started posting then I realized I was like, well I know how the chances of going viral on Tik Tok are pretty high. So in the case that one of my videos does go viral I'm gonna need my landing page ready, my ebook set up and like my life, everything lined up so that I can capitalize on that traffic. So I took some time off and I took about 10 days off on tick tock and I built my e book by Cisco. My affiliate links everything lined up to a tee and then as soon as I got 1000 followers, I dropped the link in there. And then literally like a day after I did that my first video went viral, which now has over a million views and I was able to capitalize on all that traffic. So I saw these. I have a video of me waking up and I just have a phone that just says every time I get a lead in Aweber it notifies me that a new person has been subscribed. I just have a whole list of leads coming in so you're feeling and wouldn't have been possible without the blueprints. I truly believe that and without the community to be able to bounce ideas off of Yeah.

Dave: Oh, that's fantastic. As if it was yesterday, and I still have this challenge with various different autoresponder lists in sale notifications and this and that, that go off I've got an email inbox with 109,000 unread emails. You know, just because you know, I passed an email from many years ago, this one particular email and it's just just signed up for all of our accounts. And it just gets sale notifications and email notifications. I mean, there was a time in my career that those lead notifications like every time somebody opted into an opt in page and those were welcomed emails into my inbox because there wasn't much else activity happening. So it was like, Oh, wow, yeah, it's it's exciting to see those emails come in from a company that I you know, just a few days or weeks or months by I had no knowledge even who they were Aweber whoever it is that I'm getting notifications from who's ever sending me stuff? Right? It's usually me sending other stuff, you know, to get other people's attention sending them customer support tickets. Oh shit, now I got you know, so I know that feeling when my first check was $2.50 or something like that. And it was as if it was 2.5 million. But I think for many of us who you know, whether it be and I also just want to mention all the family feedback in conflict combined with mental illness challenges, and then you start to question yourself, you know, maybe I just belong you know what, I don't know. I mean, the things that we say to ourselves are horrific. I've been through it with various various things in my life, whether it be addiction or mental illness, and I've got anxiety and depression and all kinds of, but with with what you mentioned there about, I think the journey to entrepreneurship, whether you when you're listening to what James said, matches exactly to your journey, your journey you can identify because I could with that point at which you just really say, am I crazy for doing this? I mean, and I know that you were, you know, aligning that with specific medical feedback you got, but I mean, I could relate to that just because of this business, I think entrepreneurship will break you down before you break through. I just thought that your particular breakthrough was interesting because it was combined with an actual medical experience. That validated in a way right, maybe I am crazy. Well, what do you feel now about all that? I mean, do you feel that Oh, I may still be on the brink of total breakdown any moment or do you feel that hey, here's a business model I can do and I can manage my, you know, physical, mental, emotional, spiritual health outside of this and this can fit I can balance these pieces with this particular business model versus other things that you've tried.

James: So now I've been in recovery now for about over two years, and I've done a lot of my blood work. I've been taking a lot of natural medicine. And I've been able to wean off the hard like antipsychotics that I was on so I was able to really do a lot of work on myself and because I was actually on disability for some time. So I was in a position where I just had nothing but just time just just to recover. And so I've been able to really like hone in on my online business in the spare time that I have and really start to see some results for myself.

Dave: Yeah. Good. Good, man. Good. Well, I think a business that we can run from home that doesn't have too much risk, but gives us the ability to be able to stay home and work, where we can still have balance in our life, and thank God the internet's a gift and a curse. You know? It's a curse because we can be on it 24/7 And then that creates a work life imbalance but besides that, let's imagine back in the day before all this existed, James we would be forced to go out and pound the pavement and hand out business cards and sell out of the backs of our trunks. So nowadays, we've got this tool, this internet, this phone, this laptop, we can if we find the right business model, and here's what I mean by I think this business has less risk and more upside than any other business model. Here's why. Because really is all you're paying for if you really think about it is education in a bit of software, versus other business in look, you can go on educated or you can go educated, it's kind of like you can go out there and you know sow your seeds protected or unprotected. It's a choice right? You go educated, you go on educated. I'm not saying some people don't go on education, you fail your way forward. If you have no money, you have zero, you hang out in the community, you watch Wake Up Legendary every day, you be resourceful. Right? Right. Yeah. So a bit of education is in your door versus some of these drop shipping various different FBA, various different ECOM, various different branded, physical products, ecommerce products, even MLM where you have to buy up front merchandise, indoor products. This requires you to store no product, it requires the only thing you have to watch out for and I'll be just straight up with everybody here especially if you're new is when you join legendary. Because we have such a big community. You have to be cautious of people hitting you up in the DMS in pitching you on their coaching and then all the sudden, you know, somebody got you for five or 10,000 because they promised you the world in the DMS you've got to be careful of the endless guru cycle. Look, I'm not trying to say buy or don't buy or don't explore but with this business model, James My opinion is it's so simple, that oftentimes we can overlook, like we actually can get set up and started in a weekend. So we can actually overlook and over complicate it. So now all the sudden we're looking at other things, we're getting frustrated, we're now paying attention to other webinars, ads, people pinging us in the DM so we're susceptible to now being distracted or pitched by some other thing. How have you overcome overcomplicating things? Is it a battle for you? I don't know. I said How have you overcome it as if it was an issue? I don't know. I just know most people overcomplicate the tack and over complicate the plan is not the case at all with you.

James: Yes. So like I said, I spent five years five whole years trying to figure out on my own, like YouTube videos, reading books, listening to podcasts, not having expert guidance, like I spent the internet jungle just taking over. There's so many different things that you can like like oh, you learn about a new software package that you can like, figure out and apply to your business in some way. And then you find another one and then another one and then another one and you get constantly in this loop of learning and it's very difficult but with a bear, it's really like it's everything. So if you're new, it is all it's gonna it's gonna be a lot of hard work in the beginning to wrap your mind around the concepts but once you understand that and you follow the steps that legendary and the blueprints has laid out for you then it's it's really a matter of just executing on each step until you see success. Really, it's all laid out for you. And I also got to tell you about education. Like before I found legendary during my recovery, I actually went back to college here in Ontario, for marketing, and so I spent more money than the blueprints and I spent more time in college and they didn't even mention affiliate marketing. It didn't even mention TikTok. So you learn, you'll learn a hell of a lot more with the blueprints in less time. 

Dave: You don't have the perspective of what to compare this to until you do Yeah, you know, and so if you're somebody who doesn't have any other experience shopping around at other options, and you're just sitting at your job or you're just sitting on the couch and you're just saying, pointing 500 racks, that's a dead GM rip off, you know, the truth is, you likely don't have anything to compare it to, you know what I mean? Because the fact is, is that it is a freckle on the pimple of a gnat's ass compared to some of the things that we can we can choose some of the paths that we can choose and oh, by the way, college, two years, you know, cheers in some cases, depending on what you want to do. So, you've got the perspective there. Gosh, you've got a ton of experience man. You definitely have a very unique experience. I mean, that

story that you were telling about going and in actually living with that person and I mean, wow. I mean, you've really gone to great lengths to pursue entrepreneurship. I mean, after all of the years and in the miles that you've traveled in the places that you've gone to be where you're at now, which really is executing on a simple business model. Right it really is, it's just connecting an audience with products. I mean, and ultimately if you wanted to do your own course or coaching program, that would be another conversation but how does it feel to be here? where you're at right now, do you feel like you're finally on the road that you've been trying to be on for a long time? Or, or tell us where you feel with where you're at right now?

James: Yeah, I feel like I've come full circle like I've put in the work already in the past like with with failing forward the number of corporations that I tried, MLM Lead Generation, building a website, real estate, all these different ventures I went in I realized that the fundamentals of digital marketing apply to any niche like anywhere you you're at, and that's that's exactly what legendary offers is. That is the building blocks of being able to go out there and start your online business in whatever niche that you're in and just just having that confirmation from all the past work that I put in seeing that all be reflected in in a step by step form. And a step by step process with Legendary was just, it's just it just made me feel at home. In a way like I wasn't, I knew that I wasn't crazy after years of thinking that I was crazy. You know, like, I was reassured with myself. And it was very, it was very good. So I have I have no problem going on TikTok and talking about this program to anyone and everyone because I know for a fact that it's like the best training that you can find in my opinion on the internet like in five years of buying training and being ripped off and all this stuff like legendary is is the best that I found and I found results in literally 60 days and not only that, but just by learning with with the blueprints on just how to grow a TikTok account if I just took that section of blueprints and apply that now I have now I have a TikTok channel with 39,000 followers, I'm able to charge $1,000 For one branded Partnership deal. They'll say I do like however many in the rest of the year like that. That alone is worth the blueprint. So it's just amazing to me that the value and I'm just so so grateful that I've come across the program and I am here where I am now. It's great.

Well, in you just mentioned the strategy we don't even teach so I mean, you're there's so many things that you can do with this particular vertical you know, which again, why do we stick to what we stick to and why do we not get into all of these other you know, guys there's so many different shiny objects and multiple this we could get into E commerce. We could get into Forex, we could get into you know, Legendary because we have so many entrepreneurs. I mean gosh, we could do a new training and have a new business model class coming out every other week. But the truth is, that this is the simplest thing that you can do with the least amount of risk and if you invest in some education, invest in some good, a good support system. I call it the right information from the right people in the right environment. Those three ingredients, what we'll bake out of that is in our community anyways. If you take the advice as an asset, you'll begin to build assets for yourself. The asset that you'll build will be an email list. The assets that you'll build will be a tick tock channel and or Instagram and or a YouTube channel. These are assets. These are pieces of digital real estate, and it's the closest thing that I could. I guess they're like mining Bitcoin or something because you're literally creating them out of thin air. And what makes these so valuable is like you said, you now have a tick tock channel of 33,000 and a list of 1200 or whatever that you can email to in market to over and over again in some folks if you continue to deliver half decent value will stay on your list for 10 years. Some won't even buy for a year, they'll just get your emails. The business is not even warmed up for six months. So now you have an email list. You have a TikTok channel, you have a YouTube channel. My buddy just bought a YouTube channel from an individual a guy literally a college kid from over a million dollars and that is now kicking off over six figures per month in net revenue over six figures per month. He's had it for a couple years. He's got back his investment. It's all pure profit. So the guy who didn't know that was an asset that started cost nothing to open. But guess what? There's still hundreds if not billions of Facebook accounts, billions of tick tock accounts, billions of YouTube but guess what? There's a small percentage of accounts that are worth a lot of money. It's just like watches, right? There's billions of watches but there's only a small percentage that are worth money. You have to know in this business, just like you have to know in real estate, how to buy low and sell high. It's all about buying, it's not about selling so there's tricks to the trade. And with all the ease of getting involved, the low cost out of pocket, the low risk, the biggest thing you're risking is your ego in most cases. Do you agree with that, James?

Yeah, it's humbling to get into a new industry where you don't know much or anything at all. If you're a complete beginner try to learn everything. It's definitely, yeah, you have to be able to ask questions and really, yeah, work with others and let your ego go for sure.

I mean, because now as an entrepreneur, you're in a service based position. Oh, shit, way time out. I said I wanted to get rich and be the boss of people, not serve people and learn to be a good steward of money. Am I signing up for the wrong class? Yeah, with great freedom comes great responsibility. And the richer you get, the more responsibility you'll have. And, and, and so that'll be a conversation for another day. But James, I'm incredibly happy for your success, your turnaround story. I'm grateful that we were able to be a part of it. I'm grateful that you're taking care of yourself. It sounds like you're doing good self care. And now you've got this financial peace. That's a lot more hopeful than it was some time ago. You know, that makes life a lot easier. A lot of people say money doesn't make you happy, but you know, I'll tell you what, I'd rather cry in my penthouse apartment than my you know, cardboard box out under a bridge that's for damn sure I'd rather be depressed and sleep Number bed than a milk crate. You know what I mean? Yep. I mean, just personally, that's just my style. That's just how I roll. I'd rather I'd rather camp in a hotel than in a tent. I mean, I'm sorry. You know, guys get rich for long enough, right? Why do we can't most of the time because it's the cheaper option. Let's just be honest. I mean, there's a very small percentage of us that want to go out there. And, you know, basically kind of, go Commando out there. Funny story. I was traveling to a men's group men's recovery. And you know, I'm a knight. So my vocabulary sometimes can be a little a little bit limited, kind of like how I just used commando in that sentence, and it was just kind of like what are you talking about? Commando of course means not wearing underwear, right? going commando, right. So anyways, so I was, I was joining this new men's group, and it's kind of like a mastermind where we travel around the country and stuff and stay at each other's houses. And a lot of these guys make any of any success I've achieved look like a drop in the bucket. So it's a good group, and I had never met any of them. But it was my first weekend. This was five years ago and I emailed you. They had sent out an email to the guy whose house we were staying at had sent out an email saying, hey, you know, we're gonna have a lot of beds. It's a big house, but some of you might need to sleep on an air mattress on a sleeping bag or on the floor or something like that. And so, in the reply, get serious 16 guys or something, you know, successful guys, great guys, guys in recovery, you know, you know, addiction recovery and stuff like that. And I replied in the email, oh, I don't have any problem. I'm good at going commando or sleeping on the floor or whatever. Right? It was just me not knowing what that word was. You know, this is five years ago or so. And I'm thinking that the word means just, you know, sleeping on the floor. You know what I mean? Not walking around with no underwear.

James: They give you a bed?

Dave: No, I slept. I slept on an air mattress. But here's this group, email back from this guy who's just joining the group none of them have ever met. And who's saying that he's gonna go Command? It's just funny his life in the time of Dave Sharpe. So anyways, now I know the definition of Commando. One of the things that I said with my wife back many years ago when I first got started in this industry. She makes fun of me about these. A couple of other things that I said ends meet. I thought the ends meet when people said this is just me, you know how you can be really smart at one thing but totally like, lacking common sense and other shit. You know? That's like me like I'm, I can I'm brilliant at like one thing and everything else. I'm a complete savant, right? You're like an idiot savant. Isn't that almost kind of what that is like, you're really good at one thing. are here. Am I misusing another word? Hold on. Let me look it up. This is like Google is.

James: So we had the CFO of one of the companies that I worked for when I was a financial analyst. He's like a genius with Excel and can like program companies like no other like I've seen anyone work like him. And when they were in the kitchen, and he pulled out he's looking for food and he pulls out a can of soup and he just asks how do you prepare this?

Dave: All day long. All day long. I walk into the kitchen and my eyes just glaze over. But yeah, so anyways, going back to a couple of the things I miss said, misused and by the way, yeah, I don't know if I'm an idiot savant. I just think I'm an idiot. But the ends meet thing was I thought that making ends meet. Now this was like 12 years ago. So this wasn't just five years ago. I was that you? You were so poor. You could only afford the ends of the meat at the grocery store.

You've come a long way. And you should be proud of yourself. And I know we are, we'll send some folks here in the community, your way to follow you there on tick tock and try to support you and thanks for supporting us by sharing your knowledge or experience today. Absolutely. I hope you'll come back and keep us posted my brother. 

James: Absolutely will do for sure. Thanks for having me again today.

All right, James. Take it easy, man. Stay warm up there in, the north of North America and we'll talk to you soon Okay, brother. All right. Take care Dave. All right. Alright, my friend. You can follow him on TikTok at @sidehustleswithjames.com See, he got sneaky there with that.com and went on ahead and put his whole calm right in the handle. Like that. Like that. Kind of reminds me I mean, like that's it. I don't know if any of you guys ever saw wicked tuna. But it's a show on. It's a show on. One of those stations on Discovery, Nat Geo, something like that. And the wicked tuna in the show is about them going out and catching tuna you know, big ass tuna like, like 1000 pound tuna like when they go out. I used to love the show. I still do but I used to like watching it back in 2014 time frame a lot. But look at this. There were, you know, all these different names. There's, you know, they're what the show did was attract like four or five votes as they went out. But then there's the f v tuna.com. So ever. So here's a guy who's just like all the rest of the guys on the show and every single time that he got any airtime any screen time any mention of tuna.com You know, he was getting airtime for his website. So it was just a kind of creative little way. I'm not saying everybody should go and change their handle on TikTok to do what James did. I'm not saying that at all. I'm just saying that if you can make the name of your company, or that your name, something that directs people automatically to your website, kind of like the 100 Ask Gary, I don't know if any of you guys have ever seen or heard of that service. It's a lawyer referral service. So if you get in an auto accident, you can call one 800 Ask Gary, and they'll refer you to a lawyer and then if the lawyer wins your case, I'm sure they'll kick back, Gary. It's like an affiliate business will only have 100 Ask Gary is basically like affiliate marketing. But you know, the name of the company is the phone number. So when you say the name of the company, you're saying the phone number, so it's easy, you know, one 800 411 Pay and that's another one down here in Florida anyways. So I don't know, neat little thing just to point out so go and support James and lift him up, comment on his stuff, like his stuff, and that's a great way for us to support each other in this community. Make sure that you text w l only if of course you would like a text message reminder in the morning on your phone. I got mine right here. Just come in right at about 10am right when we get started with what we're doing, with a link to join the show. Every morning. So if you text W L to the phone number 813-296-8553 You'll get a text message reminder in the morning when we go live. Get outta here, my friends. We'll see you back here for another episode tomorrow. All right, Wednesday be Legendary. And have a kick ass day.

How To Develop Content Strategies For TikTok

Below is the transcription for this episode:

JoAnn: Hello everyone, welcome to Wake Up Legendary, happy monday. My name is JoAnn and I’m from the marketing department here at Legendary. I’m so stoked about our geist this morning who I’ll bring on in a second. Send us a text to get notified every morning when we go live. 

You won’t. get spammed or anything like that. And you'll just text WUL. Two. Let’s bring on Leo. And share with us a little bit of your journey and why you got started with us.

Leo: So I’ve been in the media and events industry for 20 plus years and the Live Events obviously took a beating during the pandemic, with many of them not happen here. In 2020, it was brutal, but in 2021 felt like it was going to get better, but didn't seem to be getting any better. So I had been toying around with different online businesses in the past from Amazon to various other things and marginal success here and there. And I came across a video on TikTok from one of the legends. And it was very interesting to me, and I jumped on it and started learning more about it for the 15 day business challenge back in, I think it was October or November of last year, and went through that and said, Wow, this is pretty cool. This is very different. This is a different kind of company that's doing this. And I also found that affiliate marketing for me personally was a good fit, because I've got a sales background, and also a marketing background. So to be able to do that, to be able to market and sell other people's products that I didn't have to create or source or find to me just seemed like the right fit. So I jumped on it. I bought the blueprints. And I also went to the mastermind in December in Orlando and didn't look back.

JoAnn: You went through the challenge in October, mastermind in December. What was what you did between starting the challenge and attending mastermind and what changed after?

Leo: I was not a huge immediate media. eyes towards Facebook just to see what MySpace is doing in the past and just like most teenage daughters or sons do to their parents when they say they want to make tic tock videos. But I started just building my channel, I got it up and running, started posting really bad videos back in like November. Maybe I got a little bit better as I went along in December. And then I went to the mastermind and learned some of the great things that some of the other legends were doing. And realize that I don't have to try to figure everything out and be the expert and to be able to see what others are doing and to try to mimic that and make it my own. I thought it was for me it was a light bulb that went off and I said well I can do that and that will help me understand what kind of content works well and then maybe I can put my own spin on it and and that's really what I was doing is really building my TikTok channel to try to learn how to bring the traffic to the to the offer.

JoAnn: Hey, okay, Love that. So I saw on the questionnaire that I'm going to ask you about the board breaking exercise. share with our audience a little bit about that, and what your, what you really took away from that.

Leo: Yeah, so at the mastermind, you know, I didn't know what to expect, I've been to Tony Robbins, various Tony Robbins programs. And so I had an understanding of what I might expect, but the mastermind was really eye opening and a great experience. Being with other folks who are already doing this is really successful. And then newbies like myself were in the room, learning and getting an understanding, we all had our kind of our, our limiting values or our limiting beliefs. And for me, it was fear of failure. And, you know, I've been through a number of different types of online businesses that had marginal success. And I think that one of my biggest beliefs is that I can't do this, or just, I'm too old to do TikTok videos, or, you know, something I'm just gonna fail at. And for me, it was about getting through that fear of failure. And breaking through that at the mastermind was like walking on hot coals at Tony Roberts event. So being able to take that board, right, my limiting belief, which was fair failure, and then smashing it to pieces, was really powerful for me. And I know from a lot of other folks that I've spoken to that were at the mastermind that was really powerful for them as well. And it's something I still have, I have it framed in my office upstairs and, and it's something that I've used in video. And in fact, I think I made a video that's same or next day that I was in Orlando with a little clip of me breaking the board. And it was powerful for me. And it's something that I know a lot of folks struggle with is, you know, we're new at this, we don't really understand exactly what we're doing the 15 day business challenge walks you through it. And then when you go through the blueprints, it takes you even deeper, but you're still new, and you're still figuring it out, and you're afraid you're gonna fail or you're afraid you're just not good enough to do it. And what you find out is that anyone can do this business, you just have to be consistent with it.

JoAnn: Right? Okay. So is anybody sitting there right now? Going? Yes, I have the fear of failure. Yes, he's speaking to me right now. We all can talk about it. But actually putting into action, how to overcome that what really helps you take action, because you can talk about I'm going to break the board, I'm going to smash through this. But until you're ready to really do, what do you think helps you keep doing it? And when you start having that thought creep back in your mind, right?

Leo: The valley of despair, as Brian brew would say, for me, it was really about looking around at some of the other folks that were successful in this business. I think the young lady's name, I think her name was Sarah, she was 20 some odd years old. And, you know, she started doing this and just rocking it so fast. And then, and then you see, you know, basically people of all ages, races, color, it doesn't matter, like, who is successful at this. And I said, if they can be successful, so can I. And I think that's what kept me going is realizing that for other people who are doing this and being successful at doing it, and all the only difference between them and me is that they're doing it. And so for me, that was like I said, Damn, I just got to keep doing what they tell us to do in the 15 day business challenge in the blueprints. We worked on the plan. And once you work the plan, holy smokes, you start making sales and you start getting customers to start talking to people who are in the same place or the same exact situation that you were in and you're saying, I was there. I know exactly what you're going through, let me help you because I was exactly in the same place as you were. I was the believer that all these things are a scam, I was a believer that only the people who were at the top make the money. And that is just not the case. And so, you know, I think the other big thing for me was getting my first commission, which happened about I think 35 or 40 days in making TikToks. And getting that first commission. I think the first thing was like three bucks, but the large commission was, you know, five figures and you're like holy smokes, this really does work and I think that's what kept it in the plan. 

JoAnn: Alright, so obviously we talk to me a little bit about what you're going through, you're starting to make TikToks. What's your process to come up with ideas, content and stay consistent?

Leo: Yeah, so for me, what I do is, every morning I build a studio here in my basement. It was a large closet that turned into a music studio. And that was my studio for creating TikTok. But what I do is I come down here, and I go through tick tock, and I look at all of the best folks in affiliate marketing. So there's ways to sort. As we all know, there's a SnapTik or Sort For TikTok. And so I look at the biggest producers in our industry and affiliate marketing. And I look at some of the things that they've done that have been successful with the algorithm of tick tock, and then I write those all down, like come up with what my hook is that beginning part, figure out what my story is around that subject matter, and figure out just the call to action at the end. And so what I've done is I've tried to maintain two or three videos, but trying to do three every day, which is a motivational, which is usually a duet from somebody else that I just resonated with me, for whatever reason, mostly about, you know, believing in yourself about small business. And the next one is about affiliate marketing, specifically trying to answer a question around affiliate marketing. And then the third one is usually something about, you know, getting out of the rat race of the nine to five and breaking free of that rat race. So those are typically my kind of three minute goals of how I create content. And for me, again, what I learned at the mastermind, I don't have to be the expert at creating that content, I can look to find what's successful out there, try to duplicate that in my own way. And that to me, was really powerful. Because coming up with content ideas is not easy. And it's something that, you know, I think a lot of folks struggle with, and the reason why a lot of folks don't stay consistent with it. So that's how I create my content every day.

JoAnn: Well, and also, I think, and only speak to this on your thoughts on it, some people aren't consistent, because they're expecting a quick return if I made three videos. I didn't get a commission, I didn't see, you know, my leads, I didn't get all these notifications of new leads. So I'm terrible about how do you keep going and not play the long game, this is a marathon, not a sprint that keeps you moving and producing even though you weren't seeing immediately within, you know, a day, those early results?

Leo: Yeah, again, I think for me, it was about breaking my limiting belief, which was the fear of failure. And knowing by looking at all of these other folks who were doing it, I, you know, I follow a few folks that are very similar and age me that had jobs that they hated and are succeeding at this in a big way. And so I think, for me, the thing that kept me going was saying to myself, these folks did it while they had a full time job, some of them still have a full time job, and they're still doing it. And they're making six plus figures from doing this, because I see them on the scoreboard. And I'm just saying, Man, if I could just stay consistent with this and continue to do the steps that have been taught, I can conceivably succeed at this well, as well. And, again, my first commission happened, you know, 45 plus days in or 50 days in. But I know that what I'm growing here is a business, not a short term, you know, get rich quick, I'm trying to build something that's long term. And I think if folks remember the fact that this is something that we're building a long term business for, and not just trying to get quick hits, quick hits feel good, those quick hits, really, what's building that long term business for you. And I think that's the thing that I kept in mind is that I'm not looking at the short term, I'm looking at the long term. And I've always seen this, and I think it was said in the mastermind, you know, people get into these businesses, and they just say, Oh, I'm gonna make $10,000 In my first month, and then they get upset because they only made you know, $1,000 in their first month or not. And, and, and what I've seen is people say, if you can just put your head down, commit to this business for a minimum of six months to a year, you'll never go back to your nine to five job again. And for me, that was super powerful. And after three months, I stopped my full time job. And this is what I do full time. So it can happen. It is a reality. And really that's that for me, that was so powerful.

JoAnn: All right, we got to take a moment, folks, if you hear that he has left his nine to five, which was 50 plus hours a week from time. What has that meant to you and your family and your life at this point?

Leo: So again, one of the reasons why I wanted to do something like this was because I was traveling a lot pre-pandemic, all over the US overseas. And the amount of time that I was spending with my family was getting less and less and less. I was putting more and more hours in. I was making great money with my job but Again, I was trading time for a paycheck. And that time I was losing for my family. And so for me, getting that time back, I'm going to go to lunch with my daughter, today I do I go to lunch with her a lot of days, we do breakfast in the morning, my wife and I are anything I wasn't able to do before, because I was getting home till seven, eight o'clock at night. Getting that time back from my family is everything to me. So that really, for me was the most important thing. And, you know, I also took a look at my life and said, Do I really need to make X number of dollars to be happy. If I continue to grow that y into x, y, z, then eventually, I won't have to worry about the money, it won't be a thing anymore. So for me, I reevaluated my entire life. Instead, I can live off of this amount of money. If we just made some small changes to how we're living right now. We'll be able to go back to having all those same lifestyle changes, maybe a year from now. And that's really how I looked at it.

JAnn: Oh, I love that. And I mean, freedom of choice. Maybe I will come into the challenge. I want financial freedom. I'm looking for that quick cash in. Right. But really, most of us are looking for freedom of choice, who we spend our time with, what we do when we do it, how we do it, still being able to support ourselves, right?

Leo: Yeah, that freedom is everything. JoAnn, it's, um, you know, I know a lot of folks who I've spoken with that are now going through the 15 day business challenge. And just going through this, they said the same thing. It's like, I'm working my ass off and making decent money. But I'm not spending quality time with my family, or I don't get to choose when I go on vacation, or what I do each day. And I just say to them, listen, stick with this, work the plan, and you'll never worry about that. Again, you can do whatever the hell you want. You spend two hours, three hours in the morning every day, or do it in the night, and you spend your day however the hell you want to spend it.

JoAnn: Exactly. That's huge. And that's really what most people are looking for. Whether they realize it or not, you just have to process. And like you've mentioned a few times today, you don't have to be an expert. Sometimes people get stuck. In this a I have to keep learning. There's more to learn, more to learn, more to learn. I can't post anything until I'm, you know, the expert, but you can't ever get to that place until you actually do it.

Leo: Yeah, I think a piece that I heard during the mastermind was, you only have to know a little bit more than the person below you. Exactly. And because you're continuing to learn and become more and more proficient at this business, they're still new in where you were two, three months ago, or four months ago or a year ago. And as you're continuing to learn, you're able to provide those folks the same nuggets that you learn from others, as you started to grow your business. And that for me was something that was really important too, because I was like, I know this enough to be dangerous, but I don't feel like I know enough to teach somebody else the business. But then when I was talking to folks and understanding their same challenges that I had, I was explaining to them that I was going through the exact same thing and just to start to learn the business. And then I will provide whatever guidance I can with what I've learned and together, we can be successful. So the newbie thing, the whole thing about, you know, imposter syndrome. That's all in your own head. It really is. 

JoAnn: Yeah, It's our own roadblock. Why don't we realize it or not? We're actually stopping ourselves.

Leo: 100% Yeah.

JoAnn: And people love to see when they show up authentically. So when you share your journey, this is where I'm at, this is what I've already experienced. This is what I've already learned. They appreciate that they can relate to that. And you can relate to your audience. Do you feel like that's happened with your following?

Leo: Yeah, you know, I think the other thing that I heard a lot was, you know, do your videos, go after your traffic and you will find your tribe. And I have found my tribe, most of them tend to be either men or women in a very similar age range as mine, they, they resonate with my message. And those folks are typically going through the exact same things that I am, they either hate their job, they want to spend more time with their family, and they're just trying to figure out a way out. And this can be that way out if they just work the plan and can stay consistent with it. And that's kind of what Ion TikTok about every time that I talk to somebody new is this can happen. I'm a perfect example of it. Gotta follow the plan. You gotta do what's explained. Dave didn't create this just for fun. He created this because he was successful. He knew he could help people with it. And if you just follow it and stay consistent with it, it'll work. 

JoAnn: I love it. Love it. Love it. All right, so you are mostly on TikTok?

Leo:  Correct. Right now I'm only on TikTok. But I am breaking into Pinterest and Instagram and I started my Facebook channel, I'm starting to slowly bring people into my Facebook channel. But I've been in talks with folks through DMS.

JoAnn: Oh, how do you warm up your cold prospect that just saw your video for the first time to where they end up taking action? Are you going live? What are you doing with that? Or is it only in the DMS?

Leo: So what I do is typically through, I follow up directly with every comment that comes through when I want to do a TED Talk video, and then what I explained in my link tree, I actually have my email and I tell people just email me, that's the easiest way and they email me direct at my email address. And then I started communicating there. And then I schedule a call with them through Calendly. And utilizing Calendly, I set my schedule with calls. And then I actually just do real calls with people and I just walk them through and I explain to them what's going on. And I hear what their situation is. And that's really how I nurture those folks, I have my AWeber account. And I nurture people continually through that. But for me, I'm a people person. So I like to talk to people. And I feel like it's really powerful to have that conversation.

JoAnn: Oh, okay, I love that. That's a huge golden nugget. So you know what your strength is. So you've added that piece, essentially, to your funnel. And because it's something you love, that's something you're good at. And that helps you convert members. And it's really important that even though you have the blueprint, you found a little piece that you know, you're like, you know, I can add this little step in at, I'm good at that something that you can add to it. I know a lot of people don't necessarily make phone calls. But if someone's good on the phone, they love having that conversation, it's definitely a great option to add it. So I love that. 

Leo: That's one of the things that I had heard again, I think, through the mastermind, somebody who was speaking. I think it was the couple that was there. I can't remember their name, Megan and Ryan, I believe it was. They talked about how you know, the power is in the DMS and in getting, you know, one on one with folks. And to me that was again, another nugget that I took out a mastermind that just said, I got to be talking to these folks. It's something I've done for 20 plus years on the phone with people. And I do it either through a phone call or even a zoom, or I see them face to face and I talk to them. Again, really powerful. And I know a lot of people don't want to do that because they feel like it's time consuming and you got a lot of tire kickers, but I can assure you that most people who are reacting to this have an agenda and they want to do something with their lives. And this is a way for them to get out of that grind that they're trying to get away from. So having a conversation with them, letting them know that you're a real person who went through the exact same thing. That and that you're no different than them except for that you've applied the principles and are consistently working them. 

JoAnn: Wow, that's huge.

Leo: It's just not something magical. You just have to decide to take action. Right? That's it

take action. Massive Action equals massive results. 

JoAnn: Oh, I love that. Massive action equals massive results. I hope everyone that's watching is listening to that, maybe pin it up, write it on a board somewhere, write it down, put it on your phone screen to look and see every day because that's that's huge. I think that's really the biggest hole is people want, but they're not willing to do. That's it. 

Leo: And you know, I don't know where I heard this. But you know, and the reason I left my full time job is because I was always told, in order to make a business of your own successful you have to burn the bridges. And in some of those bridges are people in your life that tell you you can't do it and tell you you're you don't know anything about TikTok. You have to burn some of those bridges. But for me the bridge was there was no way I could do this business and really commit to it while I was working 50 plus hours a week. It was just for me there was no way. And that's why I reevaluated my life to figure out what I really need and can I live for three or four months before I start receiving commissions. Some people can do that. Some people can't. But burning that bridge for me, allowed me to focus 100% of my time on this business and so that's why I'm doing what I'm doing. 

JoAnn: I love that and really identifying what's the bridge you need to burn you exactly does it mean and sometimes it's friends and family, right? But it doesn't mean you know, to stop talking to them, but drawing clear boundaries even with them. Yep. Allow those conversations to be. 

Leo: Burning the burning of that versus just to listen to the negativity. Because then once you start doing like I think in my first 60, less, almost 60 days, and my daughter was like that you had 10,000 followers already. I'm like, yeah. And that was like, oh my god, okay, wait, he's doing something right. And then my wife was like, start seeing Commission's come in, and they started getting deposited into our account. And we're like, yeah, okay, this, this business can actually work. Yeah, naysayers will come around, whether they're family or friends. But you just have to be able to shut them off while you're focusing on the business.

JoAnn: Right? I think even Dave, last week said, opinion switches once they see the money.

Leo: That's very true.

JoAnn: Literally, they see cash and they're like, Oh, this is great. This is fantastic. But if they're not going to support you don't share that part. Yeah. Normally, you're going to just stop, stop that part of your journey. So Jason shared the enemy is in my head in the comments, what would it be? What's your piece of advice for Jason and anyone feeling like their biggest enemy is themselves and it's in their head?

Leo: Yeah. My advice to that is, again, get out of your own way. And realize that if you just stay consistent with this business, put your head down and do what you're trained to do, based on the training that we have, it will work that the process does work, it takes time doesn't happen immediately. But if you just keep doing it, and keep doing it, and keep doing it. Next thing, you know, you got people on the 15 day business challenge, and then you've got people buying the blueprints and going into the masterminds and this works, it just works. And then you start to think about what other affiliate marketing programs can you take these principles and apply them to with a passion that you have one of my passions is the dog is dogs. And so I've started a dog channel recommending dog products, food, treats, toys, and became an affiliate for Petco for Amazon, and applying the same exact principles to that business because I love it. 

JoAnn: Oh, I I love that. So when did you start that channel?

Leo: I just started that channel about two weeks ago, I believe.

JoAnn: Okay, you feel about it. So you're applying the principles from blueprints in this channel? And how is that starting off and kicking off for you

refer so good. I mean, you know, you start to start slow, just like everything, start creating content. And I've just started creating content for it. And the authority comes a couple small sales from it. But it is what it is, it is for me, it's not so much about the money that it's eventually I guess it will be but for now, it's just fun. And it's also a passion and one of my taglines, I think with my Facebook channel, and even my TikTok  is helping people turn their passions into profits. And for me, affiliate marketing is about helping people take something that they really enjoy, and turning it into money. And the first part of that is legendary, and understanding the business and if you want to help other people, if that's a passion for you, you do that through legendary, but if you have other passions, there's a million different types of things that you can be an affiliate marketer for. Just find a niche. That's, that's a passion of yours and go after it.

JoAnn: Right Just take your education, follow the blueprint, the plan and apply it to whatever you're passionate about and excited about. Right. Exactly. I love it. And you're a perfect example of such an inspiration that you can do this. This isn't about promoting legendary after you go through the education. This is about changing your life business that you're proud of that you're excited about.

Leo: Yeah, that's it all the time on this, you know, you don't have to promote Legendary he would love it. And it's great because the high tech affiliate program, it really does work. But you don't have to use these principles just to promote Legendary. You can find a passion, you have your niche and use the exact same principles with that niche and go after that business as well. You can do both or you can just do one. It's completely up to people to decide on their own but the principles work on any passion. Exactly.

JoAnn: I love it. There were a lot of golden nuggets on a Monday morning. I think anybody watching it will probably go back and watch this one. This is great. We are coming to you if you would like to follow me on stuff @leojosephrecommends But definitely go give Leo a follow comment on his videos let him know that you saw him on Wake Up Legendary open up that conversation. See how he's looking at what others are doing but making it his own adding his own twist his own spin in really making it unique and authentic to himself. And that's why he's connecting with his audience. So definitely go check it out and give him a follow. So thank you so much for coming on today.

Leo: Happy Wednesday everybody be legendary. Thank you so much. Appreciate joining. JoAnn: All right. I hope everyone has a wonderful Monday and I hope that on Valentine's Day they will be back with us with tomorrow's guest for another episode of Wake Up Legendary hope you had your notebook if not go back. Take some notes from this episode because Leo dropped a lot of gold for you to apply. Have a great day everybody.

How To Use The Digital Online Course Creator To Skyrocket Your Results

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary. Today We have an interesting guest who is a veteran, a digital course creator, a motorcyclist and has used Legendary Marketer to skyrocket his results. Let's hear all about it. BJ, welcome to the show, brother. Thanks for making me excited to be here.

So thanks for your service, first of all. 

BJ: Man, thank you, I appreciate that.

Dave: And tell us a little bit about your journey and kind of how you came online and found Legendary. If I love that, I find that probably a little different. I did 25 years as a police motorcycle officer, and I retired and, and I started my own motorcycle training school here in Pittsburgh, Pennsylvania. And we started that back in 2014. And then a few years later, I wanted to reach more people. So I made a digital training course and put it on one line. I got into ClickFunnels. I went to Funnel Hacking live and I'm talking to other marketers, they're networking and they recommended building an affiliate program for it. And you know, and then I ended up starting to have affiliates sell and I made a membership area and made a digital course out of it. And you know, just went from there.

Dave: Okay, so how ultimately did you find us? 

BJ: They were telling me about people that I was networking with and were telling me about Legendary and how it would help me promote not only my motorcycle school here in Pittsburgh, but also the videos and everything else. And so I ended up, you know, a few years later, a couple years later, finding you on TikTok and remembering talking about your program, and they said it'd be really beneficial to help me market my own school, so okay. 

Dave: Yeah, nice man. 

BJ: So has it been fantastic. We blew up really, we saw licensing agreements for my school. So I used your program to help me and my son, my son's real big into the business as well. So now we have 65 locations across the country for my school. So we saw almost like a franchise potential licensing agreement. 

Dave: Yeah, yeah. So you've expanded when, over COVID?

BJ: We really started knuckling down and building all that everything in the back end, and focused on our marketing. And so we just took it from there and just kept building on it and what would you say has been the strategy or the number one thing that you've taken maybe from your training or experience here that's helped in that business? Oh, the marketing I mean, reaching out to people putting ads in front of them. We do Facebook ads for the motorcycle school. And the videos. So it really went, you know, just being able to put everything together, make everything flow better, have our back end better, and you know, just been tremendous actually. 

Dave: So are you playing around also with some affiliate marketing too? 

BJ: Yeah, after going through your course I had people who are looking to learn how to work online and no matter what your passion is you can use Legendary Marketer to market that.

Dave: You know, Matt, maybe four weeks six weeks ago, something like that sent me a video of you, and you happen to be our top affiliate for either that day or or the previous couple of days or something. And it was all from this little TikTok video that you made, where you basically were sitting in front of your desk, they're playing a country Western song. And, and you mentioned six, six firearms companies that you can be an affiliate for. You didn't say a single word is all you did. You said hey, here's six real firearms companies that will pay you to send them leads and traffic and you listed the six never a word spoken and that video went viral. You had a million views on it in a few days. It your account up to over 30,000 followers.

BJ: I was blown away by that. What we found in it was it was and I just started that tick tock, you know, not even two weeks prior to that and you know, when I first went on pictures and but I was um, thankfully I was able to have my link in my bio right before that one went viral. And I mean, it just took off and I mean, the next day I woke up, I posted it right before I went to a you know a family New Year's Eve party. And then the next day, I just couldn't believe the amount of views and traffic and comments and everything from there. Yeah.

Dave: Yeah. I mean, it goes to show you just the power if you have everything set up correctly. The power of what's possible with some of these platforms these days and again, set up properly is you use the right you know, mechanics and dynamics along the way, you know anybody in any niche motorcycles teaching, affiliate marketing or teaching online marketing.

Firearms Training, I mean, I'm just thinking of just trying to, I mean, self defense, parenting dog training. You could even niche down from there to Harley Davidson. You can always you know, you can create a a account, take five minutes, edit setup properly, get your link get your if you can, or at least get your back end set up for when you can get that link up in the bio and, you know, you you set up your back end to send that traffic towards that link and you create you know, content around edutainment edge educational and entertaining content around that topic, one message per per account and you can it really is mind boggling how simple it is to grow a business versus BJ. The things that I would think to do to build my business if I didn't have this knowledge, meaning all the offline beating the pavement making the phone calls, handing out the business cards. It's such an old school and absolutely exhausting way to build your business versus the strategies that we're using here in this community and people who are going through this education. And I look at a guy like you who's clearly a blue collar guy, and I'm a blue collar guy. You don't strike me as a guy who has sat in a suit in a corner office in a skyscraper your whole life, right? You're never a military veteran. I mean, so here we are guys like you and I are leveraging technology where there are so many other guys who look like you and me who are out there beating the pavement and struggling I mean, that must be why you say hey, I want to share this knowledge by actually having at least a stream of traffic in at least in a counter to in the how to build a business online niche.

BJ: 100%

Dave: Wow. So where do you go from here with you know how, what's next in the next three to six months for you? I mean, what would you like to accomplish in 2022? 

BJ: Well, we're gonna continue to expand our motorcycle training business. It's an advanced course, it's not for beginners. And so it's unique. It's a niche version of motorcycle training. And so we're going to start advertising and get it outside the US and start getting into other countries. And so we teach people how to run the business on the back end and so yeah, it's a we we only just expand to make it worldwide.

Dave: So this particular business, it doesn't require you to have physical locations. You're just selling the training to people who want to have the business and it's almost like you said like we said earlier a franchise, they then take your system and open a business in their local market to train other folks on riding motorcycles, etc?

BJ: Exactly. If they're not already trained and certified to teach the motor officer techniques. We send them in to get them trained and certified to teach. And then we teach them how to market their classes. And I'll tell you what, that's a huge marketing thing. I mean, you know, trying to tell some big burly Harley guy that year that there's more to learn. That was a tough sell. So we had to get out there and really shuffle you ever seen viral videos or motorcycle watchers going through the code courses on YouTube but that's what that's what we teach and what your self was capable of doing. You know? 

Dave: Oh, yeah. There's nothing more entertaining than watching a big burly guy on a Harley Davidson ride through some cones and do some interesting checks. You know what I mean? Right? It's right. There's not so much if you can capture that content, which is the entertaining aspect of it, and add a little nugget of education. There's a common theme of education and messaging on the account. And then that face maybe that burly, you know, big guy becomes the messenger, right of that account. And now for $0 Little bit of knowledge $0 You've set up a marketing basically, it's almost like a spring. You know how some ocean lakes are man made summer spring fed. You know, what do you want? You want to be? Do you want to have a lead source that is spring fed? You know, for me, I don't want to have to go building you know, these big pools everywhere and in bringing people to those pools and then trying to bring them out of those pools or complicate my marketing. I want to just be able to go to those places where there's a spring fed opportunity, where leads just flow right to Jacqueline endlessly. And with your business model, it's similar to what we teach here with the information aspect, right? You don't even have to travel when somebody buys your program. Because it's all online. They can access everything online and if they need your customer service, where you can get on the phone or zoom with them. So you've got the perfect setup here to use a platform like TikTok, or Instagram, because all you need to do is simply get your message. 

BJ: Exactly. And that's just the digital side. I mean, the physical locations, like when we sell a pro rider to anybody who wants to get into this business, you know, it's all outdoors you know, it's a they get a parking lot and they teach it, we tell him you know, the cones, and they set it all up. So yeah, right. I can see that. Like they don't even need a physical location. Right.

Dave: Exactly. I like that. I mean, that's great. You know, here's an example: friends of somebody who used experience from a previous career right and how, you know, I know another guy who teaches firearms classes at a local gun range, who actually is an active sheriff.

He can just as easily be a retired Sheriff but here's friends for those of you who are looking for ideas of information or expertise or knowledge that you may already have. BJ could have easily said, Oh, I'm just a police officer. I know how to protect and serve. That's about all I know how to do. I mean, you know, what am I going to do in this chapter of my life? I don't know. I'm helpless, you know, but instead you looked around at the various pieces of knowledge that you've acquired over the years and said, Hey, I've got something here. And right now, I've worked in the business. I've developed some of the systems but now let me work on the business. And let me create a leveraged saleable asset, right, which is what you've done, you've taken yourself sort of out of the equation in now, instead of running the classes every day, you're selling the franchise, you know, the license to be able to do that, and I don't know it's just a great it's a great example of an information business in a unique niche. And then using our strategies to be able to get that opportunity in front of more people around the country, or like you said, around the world. 

BJ: Yeah, the training that you provide is phenomenal. No matter what you want to put out there, whatever you want to promote.

Dave: Motorcycle business, motorcycle light training businesses included. Wow. So what do you think of this whole online thing and specifically, even what we're doing as a retired police officer, somebody who just you know I mean, even motorcycle stuff, what you're doing there is somewhat familiar to your police life. This whole world is different. I mean, it's the internet. What's this experience been like for you?

BJ: Man, it's been, I mean, a huge eye opener to the potential to be able to harness the power of the internet. It's just amazing. And I mean, you but you have to learn it the right way.

You know, it's just, it's incredible the amount of people you can reach the message you want to put out there and what you can learn online I mean, I was always terrible on computers. And so it took me a little longer to get everything dialed in. Though, when I came on, we didn't have computers. I had to write everything I did. 

Dave: Really? 

BJ: Yeah. In Pittsburgh. We didn't have computers when I first came on. No, not in the 90s and it was everything was written by hand everything was done by hand. And then a few years later, I ended up getting on a motorcycle unit and our motorcycle didn't have computers, you know, so at the time we never really had any. 

Dave: Wow. So here's even more hope for you folks who are feeling you know, technically challenged that, you know, here's a an ex police officer who you know, never use the computer, never use it, but you would think at least in some way, shape or form the man is going to be forced to learn how to use a computer you never did. And here you are using your cell phone using your computer, sitting down patients, patiently giving yourself an opportunity to learn and understand these principles. How important is that for somebody in maybe that baby boomer or quite quite frankly, honestly, you could be young and have no computer experience. But let's just say somebody who's, you know, had a career not on the computer and feels overwhelmed by this. How important is patience? How long or what have you done to be able to comprehend some of this stuff, understand it and apply it?

BJ: No, it was I mean training and I mean every theory is what revolves around training and like what I would do is I go on and I find something online. And then I would watch a video. I pause it and then I implement it on my computer. You know, I'd watch it on my phone or and I just started to pause it every 1020 seconds until I learned how to do it and figure everything out. I bought my first funnel on it at the end of 2017 and I didn't even know what a funnel was, you know, at the time. Yeah.

Dave: Yeah, no, me neither. I mean, I used a WordPress funnel back in the day called Optimizepress or something. You had to upload the plugin to your WordPress blog and, you know, go through and set all these pages up and stuff and I can remember doing that that was the first first funnels that I built and yeah, you don't even know what you're doing. I remember that. Remember that feeling of just kind of even looking at other people's stuff and just kind of watching the training, just setting it up as it's telling me but not really understanding. Right. And I do think it's important to understand the blueprint and that is one of the reasons why we call our kind of flagship program the business blueprints because the guy on the on the on the job site who understands how to swing the hammer but also how to read the blueprint, makes the most money and also understands the most about the job. Understands the job from start to finish. And kind of the big picture. And so at first Do you feel like you were just kind of following instructions and swinging a hammer? Do you feel a bit more now like you understand the blueprint? 

BJ: Oh, yeah, I understand that. Now. It was just a struggle at first and it took me you know, 10 times as long to do what I can do now. And you know, very simple, like anything in life, you know, first time you do something first couple times it's a struggle. But the more you do it, the more familiar you get with it. You understand, know what needs to be done.

Dave: So, I've got so you're the name of your business is pro rider, your motorcycle business. Your TikTok account for that is the @proriderMC Yes, that's that's a TikTok for the motorcycle business. And I just started, you know, at the end of summer.

And then @makemoneywithMCMullins is your affiliate marketing account? Niche account and that's the account also that had the viral video about the firearms affiliate programs, right, right.

Yeah, and I did notice that when you did that video you'd only been doing TikTok for about 10 or 12 days and you had sort of adjusted your view and adjusted your content a little bit. I want to talk about that here in just a moment. Show everybody this video that I I've been talking about

owner right.

Pretty simple stuff. You know, when Matt showed me that, and I talked about you a couple of times on Wake Up Legendary with a couple of different people. I thought that was just such a you know, you're only one video away. You never know that video ended up getting 1.2 million views and I think that video built your channel up to 335 maybe 40,005 I don't know how many you had before.

BJ: For a few days I had 30,000 followers and now I'm up to a little over 41,000 

Dave: Yeah. So I know, because your account was so new. I quickly was able to kind of look at the entire thing and see that in the beginning you were sort of posting more generic content as a lot of content from either other gurus or influencers. And then you slowly kind of move into this where we see your face and we've got kind of a theme going here and what happened in what have you learned?

BJ: Go all the way in you know, go go 100% And if you want to do this, you know get out there get your face on camera. Really it really goes all in. If you're gonna do something, do it right the first time.

Dave: So what was the shift in getting your face out there? You know, because for the first week or so you didn't know you also were using, like I said, generic content. So what happened here in this period which was only just a couple of days before your 1.2 million view video that really blew your channel up. You have about maybe 10 or 15 videos here of what happened when you went from not showing your face on your videos. Oh, yeah, it was just it took off from that point on I started getting a lot more views. Why didn't I guess? Like what was what was happening? You weren't seeing results like what made you do it? 

BJ: I was watching Wake Up Legendary in the morning, going through the training and listening to other people saying you have to get out there, you have to put your face on, you have to get comfortable in front of that camera. And so that, you know, I just listened to them and listened to the people who did it. Before me. So that's what wouldn't happen. Okay.

Dave: That makes sense. Makes sense. Well, now do you feel like you're a lot more comfortable making content? 

BJ: I don't really talk much and it is. You know, I'm probably gonna start doing that. And also another thing is I haven't gone live. So I'm gonna, I'm actually gonna start going live here, and

probably go live.

Dave: So yeah, you're not doing a lot of talk. Yeah, man. It's just crazy. You can do a lot of this marketing without even talking. I mean, it's just and you know what, it's almost better that way because there's so much in this that's watched while somebody is at work or in a wall a wall or lobby or you know what I mean a waiting room or somewhere where there's other people so then being able to just read the words on their screen versus have to listen to somebody can can really can really help you at least getting a follow or getting somebody to you know what I mean? Click a link and enter their email so you can get on your list or something. I think it's helpful. 

BJ: Exactly. I agree.

Dave: So a lot of opportunity, man a lot opportunity. What would you tell somebody who's you know, sitting on the checkout page of the 15 Day Challenge and is wondering and skeptical and if you know, looking at this Hey, is this some scammy Sham? Is this some? You know, is this worth my time?

BJ: 100% What do you have to lose? $7. Yeah, to someone who's interested, man, go and don't look back. At seven bucks. You have absolutely nothing to lose, everything to gain for 45 minutes to an hour a day to learn. What you learn in 15 days is going to, you know, possibly change your life.

Dave: And if a burly Harley riding ex cop can do it. You can too Right? Absolutely.

Alright BJ well once again thanks. Thanks for your service brother.

And keep up the great work, thanks for your service. And thanks for your time today. Very much appreciated. Welcome, and thank you and come back and keep us posted here in the next couple of months. Would you? 

BJ: Alright, sounds good. Thanks for having me on the show. All right.

Dave: All right, my friends. You can follow BJ’s crazy journey @makemoneywithmcmullins. Actually you can follow BJ at his Facebook group at Pro Rider. That's another place that you so if you're interested in you're another motorcycle up, you know, you're somebody who rides motorcycles, Harley's, you know, whatever, that's an interest of yours even cars. Here's a guy there's a guy get connected. This is why this community is so powerful. Again, come on tell me there's not a bunch of people who, you know, like to ride bikes. Bunch of people who may be some ex military, some ex police ex law enforcement.

We just use some acronyms that I don't know, I'm not I'm not ex law enforcement but I'm, I'm I'm all about it. I'm all about it as an upstanding citizen, supporting my police. Alright. Yeah, man. We got a lot of law enforcement. We got a lot of military, we got a lot of different people that you can connect with. That's right. Alright, so anyways, go and follow BJ in all the cool stuff he's got going on pro rider, of course, join us Facebook group, and also check out his Make Money Online affiliate marketing stuff at the link on your screen. Folks. Have a great weekend. All right. It's Friday. It's February 11. And still so much time to make February an amazing month. To make 2022 an amazing year. I just continue to you know, I tell you guys to tune into these shows every day. Because I tune into them and I get so much benefit from them. Just from talking to people, talking to people that are new, talking to people that are new and figuring it out. And sometimes when you're experienced you complicate stuff a lot. Because you've got a lot of knowledge and experience. You need to continue to hear a simple message. You need to hear a message of people who are brand new, who are just putting the pieces together and succeeding like that. You need to hear that you need to hear different ideas. And so text the letters Wu L to the number, the phone number (813)-296-8553. And we'll send you a little reminder every morning when we go live on the show and you can just click the link and come over here and tune in live even on your phone. And I promise that if you listen to these conversations for a period of time you'll be different things different see the world and yourself different our way more confident with it have about selling and making money and persuading and influencing people both verbally through you know in person and on video but also through the written and you know that's one of the that's one of the beautiful things about the internet is is we all now have an opportunity to be able to make the same amount equal opportunity with the the words that we use both on video and in person or on webinar, but also in the written word. So, you know, learn the skills. That's what I'm saying, learn the skills, because the playing field has been leveled and we talk about the seals absolutely in our training. Should you go through the challenge and finish it, Yes. Should you invest in the blueprints if you can and dig in, headfirst? Yes. And tune into these shows five days a week and soak up all this information. It's right here. And for most of us, a lot of times the answers are right in front of us and we just don't pick them up and use them. And so I invite you to please use this valuable information that these folks are bringing each and every day to this show. Get a reminder, make a commitment, make it a part of your routine and watch your life get better in your business grow in the direction that you want to see it grow into the direction that you don't want to see it grow. Alright, be Legendary my friends. Have a fantastic weekend. Get out of here. We'll see you back here. On Monday for another episode of Wake Up Legendary. 

The Guide To Overcoming Imposter Syndrome For Affiliate Marketers

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and the laws in the house, my friends, the law, the law is in the house. We've got a police officer who's using his online business for creative purposes. Here he has to say Mike, what's up man? Welcome to the show. 

Mike: Hey what’s up?

Dave: So thank you for your service, police and National Guard That's right. Thanks for your sport. Nice, man. Nice. You've got a heart of service there. I tried the family business. 

Dave: Okay. So you're you're, you're just one of many in a long family of police officers. Is that what it is? 

Mike: Yeah. So my father retired a few years ago. My uncle still serves and my little brother. Dave: Wow, man. Wow, what a different family you grew up in than me. It's definitely interesting. Know, but you know, I mean, the plumbers always got a leak in his house. You know, nobody's perfect, even though, you know, our officers of law are there to protect and serve. You know, they've all got skeletons in our closet. So I'm sure you didn't have a perfect childhood but no, absolutely not. But it was good. So what led you online? I mean, with all of this stuff going on, you got police work you got you know what I mean? I mean, it seems it doesn't really seem like you have time for anything else. What? Why are you doing it? And what led you to it and what led you to us?

Mike: Well, like you said, very busy and police work, although it's great. It's very satisfying and fulfilling to be able to help people and be there at their worst point sometimes to help make things a little bit better. It's not, it's not the best paying job all the time necessarily. And if you want to make some more money, you have to use your time. So I'm really sick of working the overtime shifts and putting myself in danger or in the elements, trying to make a couple more bucks to help you know things to be more comfortable for myself. So you know, I found affiliate marketing. I found you guys on TikTok like many people do just scrolling through and I saw and you know, many people can see me like, I don't know. And me being a police officer. I'm like, extra skeptical because you know, I deal with situations where people do fall victim to scams in some sense. So I took an extra amount of time to really do my research and check things and you know, what life is you know, no matter what you do in life, unless you sit in your house all the time. 24/7 everything in life comes with a certain amount of risk that you have to choose to accept. You know, I took the risk I took the leap, and I'm so glad I did. And even with everything I have going on. I still have the time here and there because it is all 100% online to do and build and grow, manage my affiliate marketing business and to see some success with it. So I do it in between shifts. I do you know, when I get home, I go live when I can, which isn't all that often. But you know what is great because once you create that content lives on forever, whether you're sleeping, working or whatnot, and that's, that's really what I love about it. 

Dave: Yeah, yeah. It's awesome man. It's awesome. It's awesome to see somebody you know, from law enforcement, who is, you know, who is doing this and who has, you know, not that you're the only one but it's cool. So it's good to talk to you now. What, you know, what, how different is this than the mindset that most people have in public service or, you know, that's really a job to where you got to go and be there. I mean, that's probably one of the jobs that I mean, if one was to be skeptical, I would understand, because, you know, I've heard objections like, well, where's the product? What's the product? You know what, you know, people have a hard time grasping their head around selling education if it's not in the traditional form. But regardless, just online business is so different from being there . Being a police officer in the military requires you to be present physically for everything, both pre-training and also on the job. So how different is the mentality? That because you don't seem to have a physical problem, right, and which is always right here, mentally, what are some of the things that you've had to overcome yourself? In order to make this a success? 

Mike: You know, for me, I don't feel as though I've had too many issues with the mentality. It's just it's actually more similar that you would then you would think except, you know, in person when I show up to calls Yeah. The person's face to face with me. But generally, when you're making content, you're talking to yourself, unless you're live of course, which is great. But you know, it's actually more similar than you think. I take it as you know, I'm helping someone. I'm helping someone due to what I found online through Legendary Marketer. I'm helping someone in the same sense. But instead of fixing their, their immediate, emergent issue they have going on, it's to help them you know, financially almost, or to help them grow themselves or feel more satisfied with what they're doing in their own life. And it's pretty simple. Sometimes in law enforcement, you just need to, you know, tell somebody, you know, like to do a small thing that can make it that can make a huge change in their life. Right. And that's kind of why I named myself I go by one click away is kind of like the business persona. That's what I named my affiliate right. Away from changing your life. I like it. I like that, it makes sense. Yeah, that's the whole that's the whole thing. If someone can just do that one little thing or click on that one thing new, to learn something new, that can help them improve their life, sometimes it's all it takes. And so it's a lot more similar mentally, in my mind. 

Dave: You're right. I want to point out something that many folks may have not caught and I almost didn't either, but being a police officer, when you're helping people you don't have time to sit down and go through our long tutorials are life lessons, or mentor people or anything you're out to protect conserve so you have to be able to give short little quick suggestions and handout small pieces of advice that may make a big difference in somebody's life because you don't have time to sit down there and talk for an hour to every person that you come across. It looks like they may need some help. So I think the same thing happens on tick tock you know, when we're marketing or the same thing happens just in our business, and we don't realize it that was just a really good analogy. We don't need to solve everybody's problems. We don't need to know everything about everything. Our job is just to on our platform on our channel handout, small nuggets, little short little sound bites that will change somebody's life if they put it into action or if they build on that information. And I think that's a really powerful and simple way to look at what we do because I think a lot of people think they need to be experts and they need to do our long lives and they need to really be you know, somebody who's got 10 years of experience to get started. How did you overcome that? Imposter syndrome, if you will, which I'm sure you had the same thing on day one of your law enforcement job and you're sitting there and you probably weren't, but I'm just imagining holding a gun up to somebody. Foods are good down and you're thinking on day one. I'm not ready for this right? That would be an analogy. I'm sure that didn't happen. Maybe it did. Who knows. But here you know, it's similar but may not be as physically daunting. Again, there's that mental barrier. What was it like for you to not be an expert, not be a professional, be somewhat out of your comfort zone. But here you are in front of a camera and you're handing out these nuggets and little education.

Dave: How did you overcome that imposter syndrome? Or did you have it like you said previously, it wasn't really something that was a barrier for you. 

Mike: I still have it every day, honestly because you know, you look at as to start with the affiliate marketing part and the online business part. You know, you come on the scene as a new person who just completed the challenge and you're ready to jump into it. And you come across all these super affiliates who are doing phenomenally well and have hundreds of 1000s of millions of views. And they're doing great and then there's you and you do feel like you're not these people or how long am I going to get to how long is going to be till I get this type of following and see some results and compare that with the police officer thing. So Legendary Marketer gives you great, amazing training, right hours of it. And as a police officer, the police academy you get hours and hours of training, right? But then you get to doing it and you realize even though you have all this training, you are still new and there's still so much to learn. And as a police officer, I like to say, you know, it takes you a good long time to really feel comfortable responding to all these different types of calls and situations that can come at you and even then there's always new things which you've never encountered before. And to go back to affiliate marketing. It's a constant learning process. You're not going to be an expert on day one No one's asking you to and honestly it's almost better coming on that you're not one because you relate more to other people who are watching your content that you're interacting with. Yeah, you know, same thing for police officers like people. The uniform is its barrier that it's very hard to, for some people to, to break that down and take that away from you and see you as a person. Like, I put my pants on one leg at a time just like everybody else. And if you can eliminate that then then it's really good for you to do both jobs. 

Dave: Yeah. Well, I've kind of a piece of plain speaking advice that I think is really worth saying right now and worth taking the risk to throw this out there even though I'm somebody who's looked at is supposed to have I think smarter and maybe better things to say.

But here it is. It's okay to play dumb. I just want to throw that out there for all of you who think you need to be an expert. It's okay to not be an expert. It's okay to not be the one who knows everything, especially if you're doing affiliate marketing. If you are not the expert then it is almost better that you don't know all of this data details how everything happens. One of the things that I used to do as an affiliate is say, I just I've gotten phenomenal results if you know this is happening. This is happening. I don't even know how it's happening. I'm just not stopping. I mean that sort of in you know what Mike a lot of times that was true because I I've always been fascinated by the fact that somebody could click on one of my little affiliate links out of everybody out there in the world and then follow through and you know, end up being worth a multi $1,000 Commission to me because they bought a bunch of stuff I mean, that process it's being done halfway around the world but it's tied to me and I'm going to get a commission for it that to me is the most mind blowing thing. And even to this day, my I'll be honest with you even to this day, the some of the traffic that we get in sales that we do I just sit back sometimes myself and I go in power of affiliate marketing and the online you know the fact that exists online like that. 

Mike: The power of it is immeasurable. Honestly when you talk about it like that it's true. It's very powerful stuff. I'm still a little bit surprised that a lot of people don't even know what affiliate marketing is, and that it's just not it's just not something that is known and I love being able to share it with people you know?

Dave:  Isn't that odd man? I mean, three, 7 billion or 8 billion people is actually a lot more than I thought, you know, 300 million people in America. Yeah, dude, as there was a period of time for me that I also thought everybody knows what this is to. And then you hear the comments from people that are saturated. Right? Everybody must know what we're doing and have done it before. But it's it's true and a lot of people don't know what it is a lot of people and I think this is one of the things that we really have to understand it and this is hard to grasp because it's our we have to step outside of our own reality but there's a lot of people who just don't know anything outside of their own daily bubble. And if it's not coming from the st the people that they usually talk to on a daily basis, the shows they usually watch on a daily basis, right, the friends that they have on Facebook on a daily basis, then a lot of people and I would say most are not going outside of their sphere of influence or daily kind of tea. And so yeah, just like you and like millions of other people who have gone on TikTok. Right now people are being exposed to things because of you're jumping on TikTok and being exposed to so many different people on tick tock. There's people who are getting exposed to things that they've never been exposed to before affiliate marketing being one of them. So now is a great time. I'm glad you pointed that out. People do not know this stuff. People may not have heard from three, four or five other people on TikTok you don't know. Or on Instagram or on Facebook. And it's interesting that you say that Mike because 10 years ago, as some of the trolls and the haters on my comments would say, it's saturated and got me double second guessing what I was doing. I actually asked that question myself 10 years ago, gosh, is it saturated? And here we are 10 years later, when somebody like yourself just points out man, it's not that, people have no clue what this is. 

Mike: You know, they know, when you see things online, you just never know you have to be careful. But it's not saturated all because you can just take what you learn from legendary marketer and apply it to any niche right like we always if you will, if you're a health and wellness niche, right it's a good one my personal one which I do the personal finance and wellness sorry, personal finance and investing niche like take affiliate marketing and take it any one of those other companies in that niche as an affiliate program. And promote it and now all of a sudden you're not in the make money online niche which many people fall into after completing legendary marketer and that's fine. And there's all these other companies and all those other niches that you can be an affiliate for. And you can play it all over the place. So to say to make the money online niches to saturated affiliate marketing is completely untrue. 

Dave: Yeah, and I think this is Alberto actually said I hate to admit I still think this is saturated. This is part of the biggest mental roadblock I haven't overcome. Yeah, I mean, it's, it's, it's a very fair, very common mental roadblock. 

Mike: I have a good example of that one. I heard of a guy who maybe I heard it on on your show, but there was a guy who used affiliate marketing and chose a much smaller narrow niche of pest control or pest extermination or whatever, and, you know, found companies within that niche. It might even have been a brick and mortar business in the affiliate marketing model, too. And he's been doing great, from what I heard getting commissions based on every time someone is referred to, you know, the brick and mortar company he gets, I don't know if it's like Commission's 10% or something like that. I don't know. But he was able to build a very successful affiliate presence because of his small niche and it works for him. So you can really, really can pick anything, anything that you're interested in or passionate about. 

Dave: Well, it's understandable why people would think this is saturated because people think that what we're doing here when they first look, is they think that oh, the only thing that they're doing there is people are coming in in becoming an affiliate of Legendary and then promoting Legendary and that's what some of you think that we're doing here. Well, many people do become affiliates of Legendary and I just asked how many affiliates we have. We have less than 2000 affiliates. I mean, there's not a lot of affiliates. I mean, people, what happens is your TikTok, for example, your TikTok feed because you watch those videos, and you're researching people in the make money online niche and you're researching other Legendary affiliates and stuff like that. Those who are watching, think that it's saturated with TikTok. Just to give you more of that. So those couple of 100 affiliates, that you're just seeing their content over and over again. That's why it's creating a bit of a it's a bit of a what do they call that like an echo chamber, but think about it like this. Like we saw this awesome video about a month ago from an affiliate or student here. I don't even know if he was an affiliate. He was a student here at legendary and he was talking he wasn't even talking. He was just pointing at his desk to the six different firearms companies that you could be an affiliate of, and you can refer clicks there and if they bought ammo or firearms, or I don't know, I didn't I didn't go to any of the sites and look at it, but I would assume at very least firearms or ammo. You get a commission. And I think what many of you all are doing is it is you still don't you still got it. You're getting it you're seeing that there's a potential to make money online and that's sort of the first okay, yeah, I want to make money online. But you think this is MLM or you think that this is, you know, something like that where the only thing you can do here is turn around and promote legendary or something like that or even promote in the online space. And while many aren't there, because maybe they feel comfortable or they've seen other people do it. We've listed just right at this moment, multiple other niches that you could do affiliate marketing in firearms was one of them. They totally blew people away. You just mentioned one forgot what it was Mike, but I think it was pest control. 

Mike: Pest Control. Yeah. 

Dave: Yeah, I mean, that's just affiliate marketing. There are 1000s of niches that you simply can be the middleman and get paid. So for those of you who think that this or anything is saturated, well the reason why we probably don't spend a lot of time even though we're spending some of this morning talking about it, is because it honestly is a ludicrous, ridiculous thought to even think that because what you're saying because you can do affiliate marketing and damn near any niche. You're saying that the marketplace is saturated. And the marketplace right now is on fire and we know that so what's it like to take part in the entrepreneurial growth, business economy versus Mike the economy that is about public service and that's not about you know, it's not it's not as financially fast pace. You know what I mean? It's not, there is a difference there. How has that been for you? It's been nice to mix things up like that. Do you prefer it? Do you prefer business over law enforcement? Tell us where might you predict your future going here? 

Mike: Well, law enforcement right now is, you know, we're facing some challenges. Everybody knows that if you turn on the television, you know, there's some sad stories on there, and I hope it gets better soon. 

Dave: But I don't. I don't know about the sad stories, Mike, because I don't turn on the TV that much, but don't don't know what we all know what you're talking about. And we know that it has been difficult for a lot of law enforcement officers and I'm sorry about that. I'm sorry about the conflict that we have in this country right now the way that we are behaving as a society, but anyway, because I am trying to, you know, get a little bit of your outlook into the future here. 

Mike: Sure. Yeah, it's a challenge, but I like to challenge you know, every challenge presents a new wealth of opportunity, good or bad challenges. So I look at it that way. And, you know, I just equate both. I think both to me, in my mind how I see. Doing that job, being a soldier, being a police officer, and then sharing affiliate marketing. I look at them both as forms of service right? Like I said, before, I'm helping people better themselves and have a better, more fulfilling life. I do. I love both. I love all my tabs. I can't see myself completely leaving law enforcement. There's something about it that both being a soldier and a police officer, there's something about it that gives me a sense of personal satisfaction, and fulfillment that I need to keep in my life in order to be self fulfilled. I could definitely hopefully one day grow my affiliate marketing business to pay me more than both those other jobs, which would be great. But I don't think there's any amount of money that can really take me away from his family business in the type of service that I'm fortunate to be able to provide for others. You know, my full time other part time jobs are really three jobs. Technically, so yeah. 

Dave: Well, I believe you, and we're gonna keep checking in here every few months to see where you're at and how things are going and if you still, you know, a year down the road, feel the same way that you feel today. We'll have to see. Now, I've had experience with people quitting their job. Some experience with people quitting their job in the military and then going back, you know, missing the camaraderie and so forth. You're in a unique position with a couple of, you know, roles that you like that you find pride in. And now you found something else that you're taking pride in and no doubt you'll succeed. So come back and keep us posted on your journey, brother. Okay, and let us know how it's going. Thanks for your service once again. And what final thoughts if somebody sits on a checkout page or some bitter on the fence, deciding whether they want to take the plunge? 

Mike: I would say there's, there's so many reasons to do it. There's once you think about it, you know, seven, what, $7? It's lunch. You're never going to learn so much just by viewing. Just do it. There's nothing holding you back. The only thing that's standing in your own way is you once you decide to take yourself out of the picture as an obstacle. Then you can do anything you can apply it to anything and this is such an amazing, powerful tool to have to be able to benefit yourself and improve your life. There's an infinite return on investment with the 15 Day Challenge and Legendary Marketer and you know, I really encourage you guys to take the leap. It's like it can be life changing. So if you have any questions, obviously reach out. And I'm here for anybody who needs any help or some guests. 

Dave: Yeah, we've got your profile handle up on the screen as well and so we'll play people's directions. Thanks for your time, brother. Have a great day. Stay warm. Thanks. Thanks for having me. Not gonna happen. I know. Being in Connecticut, but hey, let's link up soon. Hopefully we can meet up at some point in the future and hang out with a mastermind or something like that. It was great to chat. Mike once again, thanks for your service buddy and keep us posted. Here in a couple of months. 

Mike: Okay. Thanks, Dave. Thanks for having me. Sure. 

Dave: Alright, my friends. Have a fantastic day. We are back here tomorrow for another episode. One more this week on Friday. Go and follow @MikeW_oneclickaway You can find him on TikTok and Instagram and both of those addresses are my friends. Have a great day. Get out of here. Be Legendary, we'll see you back here for another episode tomorrow.

The Golden Tip For Instagram Reels

Below is the transcription of this episode:

Matt: Hey everybody, welcome in. It is Wednesday, February 9, we're live for Wake Up Legendary. For those of you who are here live with us. Let us know in the chat. Where are you tuning in from? Well, even if you're attending via replay, you can still tell us where you're joining. our little Wake Up Legendary show. We've been doing it for around two years straight now. Every single day Monday through Friday, Dave will host some days, I’ll host some days. But we're here five days a week Monday through Friday at 10am. Eastern. If you're newer and haven't already heard that we do text message reminders. You can text the letters WUL  to (813)-296-8553. You get just a short little text reminder. Every time we go live, it'll just pop onto your phone. You can tap right into facebook and join us live. It's pretty smooth. It's pretty easy. We don't sell you or try to use it as marketing or anything like that. It's mostly just us trying to get this out to as many people as possible so you can wake up feeling more inspired feeling ready to take on the day. And yeah, so make sure to get signed up for those every single day that we come on. Unless there's some last minute emergency every single day we come on and we go live with a new guest. This guest could be an affiliate of ours. It could just be a random person who's taken our training and it's selling courses or doing some sort of consulting. It could be anything. But we go live and the point of going live is that as we as we've learned over the last two years, we've heard people say things like, Man, I resonate with this so much or wow, like I feel like we've lived the same life or something like that. And the more that I've come to read, the longer we've done the show, the more I've come to realize that there's there's people from different backgrounds from from different places in the world from I mean, we've had people on here from Jamaica and the UK and Australia, New Zealand and South Africa all over the place. And not just geographic but then also, you know, there's people from different parts of the world that I've never met who resonate with my story and I grew up in a tiny little town in the middle of nowhere. And it's that shared life experience. So getting sort of in the room with a virtual room, but getting in the room with people who have the same values as you who are on the same mission as you which is really powerful too. So this morning, we're joined by JT and I'm going to bring JT on the show and we're gonna share for the next 30 minutes or so a little bit about his journey and his story and what's going on JT. What time do you have over there?

Jt: Four o'clock in the afternoon now, so most of my working day, my official working day is nearly done. So the videos, though, start off with a working day.

Matt: Yeah, I feel that. So tell us about what you do for a current job like just for your current job or, you know, what's your current career like and then, and tell us a little give us a little bit of backstory about you. Tell us a little bit about your life and your journey and then how you found Legendary.

Jt: Yeah, okay. No worries. So, my current role, so I do work nine to five still, I haven't haven't quit as of yet. I have actually been doing the same sort of job for the last 25 years. Actually, I left school and went straight into a career in an office. And I've been doing that for so long. A couple of companies, different companies, and the last one that I'm currently 15 years in so I can probably hear you going well, why am I still then looking at affiliate marketing? Why am I looking at my own business as such? And to be honest, it's probably because summer came last year. And so for me, actually, it was a conversation with my HR team. So now I'll be blunt with you, Matt. They sat around and said, there's no room for you to move anywhere else. So you either get out, carry on, or do your own thing. And guess what? Doing my own thing.

Matt: Wow, crazy, I don't spend a lot of time on TikTok, but I do look around a little bit here and there and I was just watching this guy who had recorded his conversation on zoom with his HR team. And he was, you know, basically begging for a raise. And I just thought, man, that sucks. I mean, I just forgot about you. Know, trying to trying to be mean about you know, while you still got a job, you know, like I don't like shaming people for that, but it just was like it was such a real raw reminder that like man, you know, you've got to you've got to shoot for and find something that can build you a lasting income that isn't dependent on some random person in HR, who might have a weird, you know, bone to pick with you or something you know, who knows? Who knows what's going on in their life that they need that power trip or whatever? But you into that meeting. And do you ever like had you ever done any sort of like, affiliate marketing or any sort of just side hustle type things?

Jt: Yeah, being an honest man, I've probably been in touch. I did the survey thing. I've done ecommerce selling so it was all yeah, I've done a bit but it did not succeed. No, I didn't succeed at all and being honest with your affiliate marketing. I didn't get it at all. I didn't get any idea of where it came from. So I did my research, like a lot of people would do anyway, go on, do the Google search and see what comes up and see what it's all about. So I did exactly that. So for me, it was the conversation and Tyler was one of the guys that I know I see come up with the name quite a bit with you guys. He was one of the ones that I actually reached out to make content and said, Okay, tell me a bit more. That's sort of how this works. So yeah, big thanks to him that actually I'm on board

Matt: He's been on our show a couple of times. That's very cool. Yeah, he's a good dude. He's really smart. And he's really savvy too. I think he's very, very very savvy. That's cool. So so many jobs at dialer, and you're like, Hey, what's this thing all about? So I always like to take people into the moment of like, you know, I'm putting in my credit card for $7. What was that? Like? What did you feel like? Was it gonna happen? Did what you expected to happen happen? And then what was the training like?

Jt: Yeah. It was exactly as I expected. and probably more being honest, man, you got a lot more for the seven bucks. That's the way I looked at it. And I've seen other courses. I've been on other courses and paid for other courses and then abandoned the other courses as well. And that you for what you pay is a lot of content coming out of it. The concern I had was okay, how much is going to be up sold to me except for like everyone else has that doubt and that but you see it as part of affiliate marketing and, again, what comes and resonates and especially some of the conversations you guys have on these databases as well. It's actually well, you pay a lot more for education. That's the way you've got to look at it, your basic life skill and, and a lot of the conversations I have across all the social platforms, and I know you're probably gonna embrace all of that. From the social platforms that I do engage with a lot of the questions come Why should I Why should I invest, etc, and I go, well, you're paying out for college or you're paying out for university. It's like you're paying a lot more for that. And there's no guarantee you're not going to make any money and you probably know you got a job to go to once you finish it. 

Matt: True, I think a lot of people are running into that

Jt: All the time, all the time. And you want to know a bit more about me, Matt. So as I said, Greer was too long in the game. I mean, and to be honest, I'm in the financial services industry. Unfortunately, I do wear a techie hat. So I am a bit of a techie. So setting up a sales funnel wasn't wasn't too far for me to do as such. And I tinker with it quite a bit. So I make lots of changes to it quite a bit if that I have to be careful of what wording I use. Right. So yeah, so for me, I can deal with it. And what I do on a regular basis is I do my 9 to 5, the extra time that I have whether that be for a lunch hour through after work or before work, that's where I put the time and effort into my affiliate marketing. That's where most of the time you'll find me over my lunch hour is actually on making videos and making the posts etc. So, my instagram I Not only do reels on there I also still put content up for posts etc. Or as well I've seen or put some commentary out there as well. 

Matt: And you work from home. 

Jt: I do work from home. 

Matt: Yeah, the whole work from home thing. I've read so many people. I mean, they get to that lunch break and they're like, I'm going to open my phone. Here we go. I'm making a TikTok and, and it's just I love it because man I don't know that not to say that I've loved the pandemic but I have hated it. But what I've what I've I think everything is the lens with which you look through it right? So there isn't a whole hell of a lot that I can do to change what we're doing and what we're living in. Right. And I like that approach and I like that outlook because as soon as I get to that point most I think most people stop there, right? So they say oh, there's nothing I can do. This is being done to me, right and it's all a victim. It's all whatever but I think that what I love about this community, what I love about sort of digital entrepreneurs are just entrepreneurs. Well, actually, no, I mean, I think this community in particular, because I actually do know a lot of small business owners who have the same exact mentality they have that same victim mentality as most people in the world. And so when something bad happens or a store gets vandalized or their pizza place gets broken too and they get equipment stolen or whatever, they just, they're just like, Oh, of course you know, nothing I could do. You know, they didn't have a security system, but there's nothing they could do. Right. And so what I like about what's happened over the last two years is I think it's snapped a lot of people, including myself out of this sort of thing just assuming you've been doing this for 15 years. You know this better than anybody just assuming you've got the job you've got the thing right. And people who've done it for five years. I know when I was working a job and coffee I'd worked there two or three years and I've settled into that but you settle in quickly cuz it's easy and it feels cozy and there's some sort of comfort level to it. It's known and familiar. But this man, the last two years has slammed everybody out of it. And now everybody's like screw this, like, everything's now going out onto the internet. And like there's this huge pie and I'm just gonna take my little knife and just carved my little, you know, carve my little slice out of this damn thing. And I think I think that to me is is a big silver lining to a really hard two years for a lot of people is that it really forced us out outside of our will in many ways to just reexamine and relook at things like man I got I need to look with a different set of lenses this whole thing, right. And I think in many ways, it's allowed employees and employers to sort of reexamine how we think about work? How do we, you know, even just work in general? But anyway, that's a little bit of a rant, but it just came up for me as you were talking about, you know, doing TikToks during lunch and that kind of thing. I mean, we've got a whole community of people who are sitting around on lunch breaks at the TikTok app, open dancing and, and, you know, got hip, new music blasted through their TikTok speakers and their kids are like to tell his mom doing in the office, you know, like, what is going on, and it's just a funny thing, and I enjoy that sort of energy and that creative power. It feels a bit to me like people taking autonomy back for themselves. And that's that's really cool thing.

Jt: Yeah, definitely. Definitely. And yeah, the hybrid thing I think most people will be constantly at home and even on TikTok I don't know if you've seen him yet. But some of them now the brands the CEOs are now getting into the realization they need to be on that platform as well. So I saw some of them, the big ones I know you guys have the shark tank in the US while we have Dragon's Den over in the UK, and one of our main dragons is now going to TikTok as of yesterday. So then they are noticing that that's the platform they need to be on to advertisers such.

Matt: Totally, totally there's so much reach there's so much potential. And this is my favorite thing. You know, when I started online, I had this good mentor of mine who said he explained it this way. He said universities are largely five years behind this industry. So universities are five to 10 years behind big institutions five to 10 years behind, which is why if you go to college right now you're not getting taught how to market on TikTok. People are just telling you, people are mostly just telling you, you know, there's this new thing called TikTok. That's the education you'll get in a four year marketing degree. There's TikTok like you can get lots of traction and whatever on TikTok, but I think that like for most people in this industry, they're finding and it's exactly what I found. It's basically as it happens, you will learn it. And as it's happening, you're discovering new things which is a funny thing for me because I teach some of this stuff. But the true reality of it is like we're teaching it as we're going and learning and watching and observing and I soak in all of this information and can condense it into something that's somewhat understandable to people and it can be frustrating because you're not learning in a university style, where you have years of history and you can look back and say, here's all of the ways you know that this has changed and adjusted, and here's what to do now. It's more like, hey, this platform got launched yesterday, and there's a lot of people making money from it. Let's look at what they're doing and try to, you know, boil this down to a few principles. It's a different way.

Jt: I’ll be honest with you, Matt. When you talk about TikTok, you think at the moment you've got up to three minutes you can record them. They're now saying you want to be recording videos within seven seconds, nine seconds, etc. So it's completely changed that you've got the three minutes, but how much they're going to push those videos that you've made free minutes long, out to an audience. Certainly I've done a couple and yes, it's taken a long, long while for any correction in any views on those videos, because they just don't make that go in front of the audience that you want it to be in front of us. So it's only why you've built your followers. You've got your audience on that platform that they're going to go back and say, oh, yeah, actually, I'm going to watch that video, because it's three it's two and a half minutes long and such. So you really get into a point where it's no longer 15 seconds. Yo, you've got to be between seven and nine seconds to get a video and make sure that your video is pushed in front of the new audiences such

Matt: Totally, and it's always changing. It's always adjusting. It's always what's what's working. What's next? And this is a really cool thing. And it's I think it's part of probably part of why you were able to grow your account so quickly. Well, I know it is because you can't really you can't really grow an account quickly. Without this trait or without this ability. But would you agree with that and just tell me a little bit about your thoughts on this statement? I think for the TikTok realm. It has to be that you have to have the ability to observe what's going on in the app and really process it. You've got to look at what trends, what sounds, what dances, what are people saying that you're seeing over and over again? Oh, okay. That's what's getting pushed. That's getting pushed. How do I now tap in my message and my niche and my industry into things? That stream of consciousness that's going on or unconsciously? The TikTok or Instagram or whatever Facebook reels you know, all over Facebook starting to really push real hard now.

JT: I'm in the UK and we don't have reels on Facebook yet.

Matt: I just started to see them on my timeline. Yesterday. I saw my first one. And it's coming and it doesn't really matter if the truth doesn't really matter. It's played wherever it's available to be played, right? Whatever you can do, do that. That's the right thing to be doing. But I'm just for you. How have you been? What steps have you taken or what type of Yeah, what steps have you taken to evaluate what's going on on Tiktok and social media and then replicate that or boil it down to like a formula of what your day of content creation looks like?

JT: Okay, so for me, when I started out in TikTok 90 days ago, when I first looked at it, being honest, man, I didn't do what everyone else in the little life is probably just thinking, I don't want to put my face out there. I was exactly at that point. I was like, Okay, I'm gonna go and get stock videos. I'm gonna go and get Canva put something together. I did that. Yes, it got me some views. Did it get me any followers? Really, No. It didn't get the followers it got the views there. And we will see but my like count is still great. It was its highest sort of thing. For me, it was getting the face out there. It was putting a message out there because it is those people that actually do have the trust. They build trust with you. They're the ones that are going to send you the DM or send you the comments. You're not going to get those on the generic ones. And I see that more and more than new ones that come about Matt they do put the stock video on there and even stock videos that I use are coming back out again like oh yeah, I've seen that one. I know where you're coming from as such. So that's where I started. By being honest I don't do very many voices at once. And that because it seems a lot of people want to read, they want to read your message. They don't want to hear your message. And a lot of them want to read it first of all, so I find that actually I get more traction for those ones that may have contact that's over the screen that actually I've put loads of words and it's below my face that they want to read it because they're gonna repeat reading it or they may have read the first two lines have not read the rest of it. So repeat the video as such. So that's the sort of thing that I've seen or TikTok in particular for me, Matt, I do probably what hopefully other people do is trying to mirror others. I watch a lot of others both on Insta and on TikTok. Put them in my favorites. Have a look. Then go back over there. Okay, can I repeat that? Can I alternate the word in the messaging The concern I have met as well and I look across and make sure that I'm watching. That's coming out from tiktok creators as well, not just our nature search for making money online. But the TikTok creators, the marketers that are out there on tiktok that are specialized in there as well. So it's a couple of them. In particular Matt that I'll watch because they're going to know what's coming down the line. They're going to know if TikToks actually changes the rhythm of any of the blockages as well. So I know I saw lots of comments yesterday when Facebook channels etc saying Are there signs of blocked affiliate marketing you putting that message out? Being honest with Matt, I've put some out in the last 48 hours. They haven't got blocks. They haven't violated at this point. So hopefully they won't.

Matt: Nope, it hasn't trust me. I get to see a lot of backend stuff. I mean, it's not, it's just not. But I wanted to just point out to you the part that you said about the words on the screen that's so key, because over the last I didn't used to do this, but because words on the screen have become more popular. I used to always view TikTok on my videos as listening and for anybody who's creating content on TikTok, you should lean into this and I hope you didn't miss it. I now sometimes like will lay on the couch or lay in bed or something and somebody is watching a show next to me or somebody who's got different podcasts on and all actually just literally turn the volume all the way down on TikTok because now I can just read captions or I can scroll through and just see the words that are popping up on the screen. And I'll have like a 30 minute silent TikTok engagement like it's not very often that I'm on TikTok but when I do I found that I'm doing that more and if you're creating content on TikTok and you're not putting words on the screen or captions on your yet it's a huge this huge miss and I'm glad that you said that because yeah your videos that are taking there's no wonder a lot of people are starting to just watch and listen now without any sort of sound.

Jt: And Matt you've got to remember they're going to push your videos more is actually the watch time. Now if that was you, Matt, you've read the first three lines of my TikTok video, and I've got another seven underneath. You're gonna watch it again. And you might then watch the whole time that you've got all of the lines and that's that's the thing that's the ultimate is if you can put more on that video. Then they're gonna read and still try and get it within that window. Of not seven to nine to 15 seconds. That's the ultimate because they're pushing that more and more to you. Matt, I don't know if you saw yesterday and particularly for me as well. I saw a big change in Instagram as well and I did a video on it yesterday as well. That Intel or Instagram have now started to push the rails really heavy. And actually they don't want them on your feet. So actually if you turn off the Share button on when you post in your real life, they're pushing those more out as well. So I have noticed that for two weeks I have turned off my shirts and my feet go into failure and so certainly anyone that is repurposing from TikTok onto Instagram, turn off your real real feed, you will go . It's manic , especially if you get it at the right time as well. So which is the hardest bit for us in the UK because hey, you guys in the US, you'll get it all the time. So for us it's a difficult one especially on Instagram.

Matt: Wow, that's cool, man. That's cool. And another gold bomb you just trapped. I really hope people are listening to this because of GTC. And then I also just want to. I also just want to caveat that by saying it doesn't just it doesn't guarantee that just because that worked for JT, it's going to work for you. The bigger point of actually saying something like that is to get you to try it. Right so just give it an attempt. Try it with 10 different videos and try a split test. This is a place on this show where you can get ideas. I've never tried it so I shouldn't know. But it makes sense. It's smart. And you start when you get into this week of Legendary shows. You get on with smart dudes like this who were like, well, let's try this or, Hey, I read this on a blog and then I tried it and then it worked. And then you know and then 15 People hear it on this show and they're like, Wow, I tried it and it worked. And then it gets posted on our Facebook group and then suddenly everybody in our whole community is going viral. On Instagram, right? And it's that kind of community. It's almost like masterminding a little you know, but your drop it's really big, huge goal.

JT: I want to say and that's what makes TikTok like it even came out with my niche. And I was like, do I post it or not post it and like, actually because my knees for the effects actually make more money, make more views, etc. I thought no, actually, I want to post it out there. And I didn't put it on Instagram because I'm sure their algorithm would kick it straight out there. So for TikTok I posted it, but they accepted it. It's up there. So exactly what you said Matt, is the way that I said try it, turn it off, put it through, see what happens.

Matt: Totally, totally, totally. And for anybody who's having a rough go at you know, just feeling like they keep posting videos and keep doing their same thing. Hey, just mix it up. Just you know, it's kind of like grabbing by the shoulders. Kind of shake it up a little bit. Mix it up. Try something different man. That's a good tip. I love that. I love that little thing. Melissa is wondering how you actually turn that off. There's just a little option when you're about to post a real one; it's like a checkbox, right?

Jt: Yeah, the checkbox is just just where you put the captions in there. Just turns off

Matt: That nugget. There's some people saying you know, what was that nugget again? Basically in a nutshell guys, that nugget is when you post a reel to Instagram. There's a little checkbox that I think it's pre checked, I can't remember but it is pre checked. And it says also post it to your feed to post it to different places to your rails and to your feed. And you turn that he says try to turn that off and then post your reels and see what happens. See if you're able to get more reach and more views on your videos and try little things like that. And experimenting is really at the heart of marketing

JT: When I had it on before Matt, my feet , my views on the installer about in the hundreds and then lights, I thought I'll turn it off to see what's going to happen. And I was like you said split testing doesn't work with arm what are the views? And then I have now I'm just posting to Instagram straight onto the rule set. And I think that's what they wanted. Anyway, their announcements that were coming out from Instagram are that they're pushing more and more videos and I think doing it that way. That's their work around as such. 

Matt: They are. They're trying to push it all. I mean they are trying to keep up with TikTok and the funny part is man every single time I don't know if it's funny, but the funny part to me is every single time that people that people will post on social media platforms like this happened on Facebook. It happened on Instagram. It happened on YouTube, and now it's happening on TikTok. There's always this, there's always these people who are out there who are like, Yeah, but I think the heyday of TikTok is over or I think TikTok started. But on my end, like on our end, we see these people who have been on TikTok for a year and a half, there's big names, and there's still just never ending traffic being pumped through their channels and they're making more than ever and I'm just to like, Man, I just don't see it. Like I just don't see it. For you creating content at Bing, you said that you're kind of more of a techy person. Was it tough to start creating content or did you find it enjoyable.

JT: Completely out of my comfort? So as I said, when I first started stock videos all away, it's like waking up at stock video and working on it. That was my approach. And then I saw others were doing it. I reached out to Tyler again at that point, Tyler was out and he's like, just post the video. Don't put any words in it, just stand in it just post the video and stand in it and see what happens. And that was the impact that came back from Thailand so I can only thank him for that. And that but yeah, that's an I changed it and there's Matt You know, I use quite a few of the platforms. I know it goes against the grain that we all say that actually should focus on one. I do find that I do get traction from other platforms and that I get and it's not as much as you'd get from TikTok. It's not as much as you'd get from Instagram. But you do where the platform has evolved and got a DM functionality from Pinterest as of now so that got the Pinterest DMS that come across. I still get leads. I still get people signing up in those directions. And even Twitter. I've got to a point that I thought I know I really still don't get Twitter as such. But hey, I take some of the content I put on Instagram, even my posts as such and put the copy link on there. I get traction. People are retweeting it as well and getting DMS that way so yes, it's still my focus on ticking and Instagram they're the platforms I've solely concentrated for months on, but I might reorder those videos and pull it to the other platforms. So that's what worked for me. And that's you and I both know might work for me might work for other people might not so is that trial and error.

Matt: Totally is trial and error. I feel like a man, you know me if you know me? You said something there you said you know might be going against the grain I just don't think it's against the grain to do anything really, like honest to God like most of my training and most of like what I'll suggest to people is my suggestions based on what I see for people because I'm just in like I'm just constantly I'm you know, on the other side of my screen behind this window, there's, you know, 15 emails from people who are setting up their autoresponders or setting up their funnels and setting up their stuff, right. And so all the questions that come up and all the ways that people get distracted and lost. You know, that's why I usually say hey, just start with one like, let's just see if we can fly lower. Let's see if we can get 1000 followers and then and then we'll see what you gravitate towards and what your content looks like. And then we can identify what platforms are going to work on. But oh, I mean, I don't care. I would prefer you start throwing content out everywhere. Because it's funny. There's just this little intuitive thing and people that I found where people just start gravitating towards certain platforms, whether it's Pinterest, whether it's TikTok, whether it's Instagram, they're just like men that just felt easy to post something about that felt easy. Plus, I got more views here, like I'm going to spend. I'm going to spend 80% of my time here, and I'll keep working on the other ones, but I'm going to really spend 80% of my time on TikTok or I'm gonna spend 80% of my time on Pinterest, right? And there's a lot of people who are doing well on Pinterest, so anyway, all right. Well, for a lot of good stuff in here. And for everybody who's watching or listening to this. Just little tips, little nuggets have been dropped throughout this whole show by JT and you should go back and listen to them. JT for people who are never who have never posted a video, never tried to get themselves out there and they're nervous or they're worried. What would you say to those people?

JT: Lose your inhibitions, lose your inhibitions. Let it go. You've just got to try it. And it's you who hasn't got to speak. Take that away. Take that. That worthiness that someone's going to make an impression because you've spoken on. I'm in London or an Essex boy as such, so I've got a different accent than you guys in America, so my videos are probably not as clear as some of the others. So take it away. Just put your face out there because as soon as people start to see you they start to trust you you start to build an audience up so that's all I would say is come off the stock videos. Yes, it's lovely to start. won't build your audience.

Matt: Yeah, that's fair. It can get you going in and get you used to posting and stuff but start bringing out some real content. I love that. JT, man, thanks so much. And we would love to have you back on in a couple months, sharing more about what you've been learning and what's been working

JT: Not a problem at all.

Matt: And is this the best place for people to follow?

JT: @MoneyworriesUK so there's just the branding. I put up in the UK and Matt, if anyone if anyone sees my tagline and certainly for anyone who is setting up a brand I would say to get yourself a tagline don't just get yourself a brand new tagline. And then use Money Never Sleeps. 

Matt: Yeah. Cool. JT, thanks. And keep in touch with us. You can shoot me an email. You can shoot Dave an email and you know if you've got cool updates or things are taking off, we'd love to have you back.

JT: Yeah, I appreciate that. I appreciate all the help you guys give me.

Matt: So down at the bottom of the screen you can see it but it's just @moneyworriesUK you can find them TikTok Instagram, Youtube Pinterest. Go follow him. And I always tell people when you go follow him, make sure to leave a comment let him know Hey, I saw your wakeup legendary it was a cool episode. I'm really glad that you shared whatever you know, what did you get from the episode? What was impactful? And we'll be back here tomorrow. Dave's gonna be back here Thursday and Friday. For more wakeup legendary if you have a suggestion of somebody who would be great for the show, maybe they're just a digital entrepreneur. They don't even have to be in our community. We'd love to hear from them to interview you can always send suggestions to Dave@LegendaryMarketer.com and you know sometimes people just don't come across our radar. Sit down with people from all different niches and industries and so send them any suggestions to Dave @LegendaryMarketer com we'd love to hear and we'll see you back here tomorrow at 10am Eastern peace out everybody thanks.

 

How To Get Out Of Your Comfort Zone And Go 100% Online


Below is the transcription of this episode:

Dave: Hey my friends. This is Dave Sharpe Welcome to wake up legendary. We have another guest this morning, a student of our programs and material. She ditched her brick and mortar business to go 100% online. All the way from well, I believe she's from Kentucky. Help me welcome, Tiffany. Welcome.

Tiffany: Hi, thank you. Yes, cold, Kentucky.It's been snowing and ice. But I think we're gonna have a heatwave today and things are gonna disappear a little bit. So I'm looking forward to that.

Dave: All right, well, I'll send you a heatwave. But it'll be 80 degrees from Florida. But that might knock you might overwhelm you, you know that way. So tell us Tiffany, how you, you know, found legendary. Did you have no online experience? Or not online? You know, real connections? Because you were so because you had an offline business? Give us a nutshell, look into your history. What motivated you? I mean, what were you looking for? When you found legendary? And in? In what sense has it been like this?

Tiffany: Sure. So I was at a ball game, I think or practice, I think it was a game. And my friend, another parent, was talking about it. And she's actually joined this company. And it's really fun she was with you guys before I joined, obviously. And so it's really funny because she too recommended the person who ultimately did buy my most recent brick and mortar. So she played a huge role in this chapter of my life. But I had 11 years in the corporate world, just, you know, a little backstory. And I had already dabbled with the online industry, or direct sales. And I had a lot of success with that. But I knew there was also a much larger picture that I could see and almost tasted, I can almost feel it, if that makes sense. But I just didn't know where to start. I didn't know how to like it, even dip my toe in it. Just start to see and explore that world. And so she was telling me about emails she got. She was getting emails of her commission. While we were there. And I said, “Tell me what you do”. Because she also worked full time and had kids, it was a very similar lifestyle that I have. And I just wanted to understand what it is she's doing. It's getting her paid while our daughters are on the ball field. So she shared the link with me, I watched it and I am just a student, I love to learn. I have a master's degree. I just enjoy learning. But I feel like what I've learned since completing all my education is I know you guys have talked about a lot in the training. But all of the real life experiences I've had, whether it be in corporate world or post corporate life that I've built through this entrepreneurial journey have almost taught me more than you know, the classroom because of, you know, the failures and that and then and then the victories too, but like you just learned so much from doing and I'm just in love and obsessed with this journey, I guess and so excited to see what's in store I think, you know, this online industry is is literally where it's at right now. We saw a major shift with the pandemic. So if it wasn't already big enough it sure is now I feel like so anyway, that's what got my interest and how I got started and why I'm here. 

Dave: Yeah, that's really interesting that you're sitting at a baseball game. You know, which is? I mean, yeah. And somebody shared a link with you, who was sitting next to a friend of yours. And that's how you ultimately did you sit right there on the baseball stands, and watch the sales video? Or did you just have the link and then go and watch it on your own time later? personal curiosity. Did you wait to watch the sales video until you got home?

Tiffany: I did. Wait. I was very curious. But I did wait. I watched it that night, I think and then the next morning, I was like, Tell me more, I want to know, like, so how do I do this? And I was like, $7. I mean, I've had two brick and mortar businesses.

Dave: Alright, so you've opened to brick and mortar that you're an entrepreneur, right? And so you watch the sales video, and you didn't immediately just buy for seven, you went back to her and said, What is this? Like? It's only $7. That's, that's how that went out? I mean, just like me, I'll draw. Yeah, I'll drop. God knows what shoes are a lot right on the spot. And you know, you'll drop, God knows what on a bag, or whatever, right in the mall, if they got the one you want, or one you love or whatever. But even us seasoned entrepreneurs, we're gonna watch a video. And then it's only $7. We're gonna go back to the person and be like, Okay, what is this, Too good to be true, right? So yeah, I mean, I get it. It's just that that's one of the problems with doing business with friends and family, and I'm glad you're here. Ultimately, I'm glad you're here. And I'm glad you found us. And I'm glad you're getting value and all that great stuff. But the problem with businesses where you have to have your friends, your marketing directly to your friends and family, is that they do that shit to you. But honestly don't think they can go give them something. And then they come back and hit you with 100 questions as if you're their personal concierge. We do it to others. Others do it to us. It's just a thing that human beings do to their friends and family, you know, you won't barrage a stranger with questions like that. Right? Yeah, I mean, it's just funny.

Tiffany: Yeah, yeah. So you know, I didn't ask her too many questions. But it was nice to have that third party validation

Dave: I just think it's funny because if you just, there's a good chance that if you just saw that on a random post on social media, like you, you would just watch it and sign up. If it was from your friend, who you knew you could go back to, I just think it's funny. It's just human nature. I love marketing to cold prospects. Because back in the day, when I marketed to my friends and family, they would do the same thing, because it's human nature. All humans do it. We go back to our friend, instead of just signing up instead of just spending the money and just seeing for myself, I gotta go back and hold him hostage on the phone for 45 minutes. And really paint this picture for me, really helped me with questions while he's trying to cook dinner for his kids. And it's just human nature.

Tiffany: Well, even having the experience in direct sales watching people like when the value was this to join, because online businesses weren't quite as popular now we've been able to make it more affordable for people. Now they have even more questions. 

David: And of course, if it's $7 opposed to 700. If it was 700, there's less questions in itself. Sure. And that's one of the things that, you know, I've realized that a lot of people have is that a lot of times your best paying customers or your high ticket customers. Now you happen to be somebody who's serious and who eventually, you know, you got started and you like to invest in your education, all that. But usually the people who want things for free are usually not your best customers. Right? Usually they're your worst customers. I mean, at least make the most noise. But anyways, so now that you've signed up and gone through the 15 day challenge, I don't know, blueprints or not but you've, you've invested in your education, you've, you've spent some time and energy here. Are you? Are you glad that you did it? I know that you were talking earlier about the excitement of, you know, online business in the future. But have you now transitioned fully from your offline on offline stuff to 100% online, in order to buy online? Are you doing affiliate marketing and stuff like that? Tell us now what you're doing as a result of discovering this training and in making this transition and, you know, talk us through the transition,

Tiffany: So I did start this, I took this training in the fall, sold my brick and mortar at the end of the year, so I closed out the year. So it was very, it's a flower and gift shop. So our busiest season, of course, is November, December. So it's a very, very busy season with my other business, which was also tying up loose ends, etc, etc. But this was easy enough to make time for I was able to grow a following. You know, I don't have the following, obviously, that I'd hoped to have by now but I'm over 5000, you know, so and that's on TikTok that I'm speaking of, specifically, so I'm like, there's there's a milestone, okay, we're gonna set the next go and, you know, just chip away. And I continue to remind myself, you can't compare my chapter one or two to someone else's chapter 30 first of all, and second of all, it's also it's really not not a race. So what if someone else did this much in this amount of time, and, and maybe it's gonna take me twice as long to have those kinds of results. I'm just finding the consistency and the creativity, ways that I can pull all the different things that I love into one hub and share it with my people. And I'm really just falling in love with that journey and how I can use all of my experience, all my education, the things that I've done to kind of help avoid this training being one of those, if that makes sense. Just so you know, if you want to start an online affiliate marketing business, here it is, if you love you know, this or that, here's what I've found, this has helped me in my personal development, you know, the things that have just helped me in my journey and share those with people through through affiliate marketing primarily.

Dave: And your TikTok handle is @path2freedom? So how has it been like for you to transition and do some camera marketing? Has that been something that's been difficult for you to get used to? Or did you feel somewhat natural talking on the phone? Was it like FaceTime to you? Tell us through some of the things that you've had to get a little bit uncomfortable or comfortable being uncomfortable doing?

Tiffany: Well TikTok was an uncomfortable period. My Account existed only to watch, you know, what my daughter is doing is, you know, who's following her, But as I began to like the things because obviously the algorithm caters to the things that you're giving attention to, as I began to like the things that let you know, financial freedom and in personal development and all the growth, you know, just business in general, that began to flood my for you page and I'm like, Oh, well, I get it now. Like I was, so I don't have to dance.

Dave: So let's go. So business content, you saw content that made you say, Wait, okay, well, this is cool. I can do this. Yeah, I'm gonna do that. But this makes sense.

Tiffany: Yeah, and I mean, not that there's anything wrong with that. i That's just not what I was comfortable doing. But can I talk about the things I love? Absolutely. I still feel funny sometimes the little you know, the trending songs and the funny faces you make and whatever but like, again, I don't know if it was yesterday, recently you shared on a wakeup legendary she was talking about, you know, again, just letting go of what anyone else thinks. Who cares if you look like a fool for seven seconds like nobody's gonna remember that in a year. And one thing that I've learned in this industry or even during sales, but like, literally until someone else's opinions pay your bills, they don't matter. So I've learned to let go a bit, I guess. But it's still way out of my comfort zone. But it's been fun. You know, I mean, I've enjoyed it.

Dave: You look in and feel worse, if you quit, rather than you know, if you fail or something like that, which I don't know, how do you define failure? I really, I really don't know, I think each person has their own definition. But your words and feel worse if you quit. And I think that's what is more important to focus on it's have I disappointed myself, or am I living up to an expectation that I have of myself that makes me feel good about myself, if we turn our direction to impressing ourselves, living up to our own standards, or doing things that makes ourselves feel proud that we're willing, for example, if I go and tell my men, I'm a plumbing superintendent, and I'm going to tell my my six guys to dig a ditch, I better, I'm going to feel a lot more confident if I've already dug a ditch and I know how to dig a ditch, rather than if I'm just standing there, you know, you know, just just telling somebody what to do. So, um, you know, I think that anyways, you know, it's, it's, it's, it's interesting. So what's coming up for you, as you think about the future here with your business and kind of what you're going to do next.

Tiffany: I've really, I think I want to revisit the blueprints and look into a bit more of the organic approach with things via Facebook and or Instagram. Because I think to tie this all together, I've got to kind of step back and brand myself a bit. I am and hopefully continue to evolve. So I guess that's part of it. And it makes it sometimes hard, I think because maybe it's the entrepreneur's brain, maybe you can validate that this is just how we are wired. But like I love a little bit of everything. And, and I like to know a little bit about everything but but I really have a hard time sometimes honing in on what it is that I love the most. And so that that's where I am in my journey, I guess you could say like to share about the $7 course I was able even able, I wrote an ebook, it's just like a little on Canva and put it out there. So it's free to people. So then within there, I've embedded the links to the course and things like that. So I can do that and share that all day long. It's coming kind of second nature on that. But I need to find ways to just get more traffic for that, but then for everything else, how to pull it all together. So it's not confusing to people, because she likes this and she likes this, but here's who she is. And then you have access to all of it. Like, I just want to like, I feel like I've rolled over here and a roll over here. And I want to try to figure out how to pull them together and still offer all that all that I have to offer. So you know, I'm in a major transformation, I guess, stage of my career. But it's pretty exciting.

Dave: Yeah. And I can I can, it sounds exciting. And I can completely relate to being all over the place. And here's the challenge that I've faced and the things that I've realized is that, you know, I'm never I'm never really going to be satisfied. Because here's the challenge, whether I get multiple streams streaming, and I'm, you know, I feel like I'm satisfied because I'm spinning 10 plates, you know, because that's what we do, we're not satisfied until we're spinning 10 plates, and then we get overwhelmed, right? And then we gotta get rid of some stuff. I gotta get some stuff off my plate, right? And then we get stuff off our plate, and then somehow we get back to spinning plates. But, you know, for me, these last many, many, five, six years have been about total and absolute simplicity and focus. I mean that I only focus on, you know, too many entrepreneurs who want to get multiple streams streaming. Before they got that first stream. You know what I mean? multiple streams. of income, but you ain't got that first stream. And so you know, what, what my plan is, it's so similar I can understand it and it just makes so much sense to me is that I have one business and you know what that business can produce meaning this business, right legendary marketer can produce enough income in legendary marketer, we do affiliate marketing, we sell information, products, courses, you know, events, we essentially eat our own cooking, we do the things that we teach. And so with this business, and this is what my vision began to be clarified about a couple of years into it as I felt a little bit itchy. And I felt like oh, man, I'm Bitcoin and there's all these other things that I'm missing out on all these other businesses that I have these other, you know, plates I want to spend, but I just, I decided to focus 100% on my one cash cow. And that's yeah, instead of having a bunch of little tiny, you know, baby cows that are all producing, let's just say 10,000 a month, or they're all producing 100,000 a month, however you want to think, but just focus on having one that produces a million a month, right? And so I've done that, and I take that money from that business. In I invested in different categories or buckets on the back end, real estate, precious luxury assets, stocks, you know, things of that nature, you know, investments, things that typically then produce cash flow and or a dividend and or somehow they grow without me doing anything to them, versus just setting money in a in a in a in a savings account, or buying other businesses right now in my career, it's not a time for me to buy other businesses in get involved in strategy and stuff with other businesses. I'm not 60, I'm not 65, I'm not ready to sit on boards, I'm still actively running a company. And so that's been helpful for me. And it helps me because I've only got one business to stay on message on my content. Every day, I'm thinking about one thing: the black and the white, you know what I mean? I'm thinking about legendary, the company that I'm thinking about every day, day in and day out. And we've grown as a result of that, we've grown as a result of that focus, we've grown, we used to do shitty numbers.even if The business has always made money. And I've always made great money in this industry. But over the years, what happened was our business grew from, you know, a couple of you know, 100,000 a month or 50,000 a month or whatever, to a couple 100,000 a month to, you know, 20 million in a year last year to 2 million in a month, last month. You know, think about that.

Organically starting over with nothing legendary started with none of my customers or hardly, maybe a couple of customers who knew me, but none of the affiliates from previous things. I did anything but give credit to that focus of not getting distressed. I'm on distractible and I'll tell you I even find myself some days going wow, it's actually nice, I got a free afternoon or something. Which is weird, you know, because I always have had a to do list and I got things that I could do in creation if I wanted to project things to get into. But my point is, is that I think way too many entrepreneurs burn themselves out get spread too thin, get frustrated, overwork, I see people having 10 year streaks of just being all over the place scatterbrained starting things stopping when they could have built a small Empire if they just saw a project through to accompany through to something that it takes a few years and this even goes for everyone who's even building an affiliate marketing business. I still do affiliate marketing to this day. It's a decent portion of our bottom line at the end of each month. And but we're focused we're not in E commerce we're not doing this and that mean for God's sakes if I wanted another stream of income, I do it in the information space with the new affiliate product and in be a campaign that was designed like the rest of the campaigns is why do I want to go out and complicate the shit out of every day of my life in my business. Find my entertainment elsewhere, stick to baking and serving and selling cheese pizzas in my business. That was one of the best pieces of advice. Real Estate mentor who wasn't a mentor at that time. But I was working with my dad like a poor homeless teenager junkie with my dad and I happened to ask this investor that he was working for back when I was 18. I said, Hey, why don't you sell or rehab in flip like, million dollar mansions and all this like, seems like there's a lot. Here's, I don't know my ass from a hole in the ground, I’m an 18 year old punk kid who doesn't even have a pot to piss in. And I'm thinking that I'm gonna, you know, I'm gonna open up an untapped market for this guy who's got his shit together. And he's an investor and a flipper, and my dad's one of his contractors. But anyways, he goes, he gave me a piece of valuable wisdom that in that moment, I didn't know how good it was. And I'm glad I remember it because I was probably so stoned. I couldn't see straight, but I happened to remember it. And he said, Dave,Dave, I stick to cheese pizzas, man. I don't get into all this other hoagies and subs and meatballs and all that shit, I stick to cheese pizzas. And that was a valuable business lesson, probably one of the best that I've ever had. It's been invaluable in my journey. Because this, this sticking to something instead of introducing other complicated shit to your business, and we do this all the time, we'll be moving right along home and building your business. And then we'll get into that we'll want it we'll say, Okay, we'll get somebody who just lands on our Facebook Messenger and says, they want to be a client or something. So we take them on at 2000 a month, we're unqualified, we don't have any system setup, we're not even actively taking clients, but somebody is willing to give us money. So we're ready to create a new department in our business, to just take that person's money to give them some coaching sessions, you know, and we've got to get to a point in our business where we're so focused and dedicated to cheese pizzas. And keeping it simple that even if somebody came with a stack of money, but wanted us to do some shit, that was outside of our daily struggles, gave us peace in, in produced results, we would be able to say no, now I'm ranting, what came up for you out of the things that some of the things I just said, Tiffany,

Tiffany: A lot of the same experiences. I think that's where I found myself spreading my desire to be involved in everything. Well, you know, we're in a small town, both businesses I opened for here, they were both something we were lacking, something we needed. I saw an opportunity and it was void and I got excited. And I love the startup and the challenge. And then I'm like, Okay, what's next? Once it's done, once the hard part's over, you know, and I was like, I've got like, while it's been rewarding, and I'm glad that they're here. I'm at a point in my life, like when I started this, my kids were really young now. And they're still young, they're still at home and don't drive. But now they're both old enough to be involved in multiple sports, travel sports, you know, all the things and so we're on the goal. And I've been married to my career for so long that I learned, you know, I wanted to start refocusing my priorities, you know, family first, but obviously, with finances to support that and so the fact that I can work this wherever, whenever, at the ball field at practice at, you know, wrestling tournaments, whatever we've got going on. The kids don't miss me. I try to make sure they’re gonna understand Mommy's gonna do this, like, Yes, I'm on my phone, because then my teenager won't get off her phone, like you're losing, like, hours of your life. You know? Yeah, I've been on mine, you know, but like, I just try to help her understand the difference and without being such a hypocrite. But anyway, I just love that flexibility, it's been able to give me a lifestyle that I you know, for the kids and so that my husband can continue to do you know, he actually owns a business too. And then I do the administrative stuff of it. So we are just busy. And this works. You know, you can do a couple of you know, some days that's been more than two hours, but if it's a busy day, an hour of creating content is enough. You know

Dave: The things that I say is I and I actually don't say this, but I'm gonna say it and it's gonna start being something that I say, I don't have the time to have a job to be honest with you. Like I don't have time to be driving a half hour hour into some office city. And then some place for all day. And then driving home. I mean, it's raining outside right now, like in some shitty weather, you know, all hold and stuff being away from my house being away from my toilet, you know, being away from my shower, being away from my smoothie maker, my magic bullet, you know, like, I just, I mean, we are busy, we are busy, and then you, you introduce kids into somebody's life, people. If you don't want your life to not be yours anymore, don't have kids, because when you have kids, your life is not no longer even yours. Even having a business, what in business is expected of you, if you're an adult is this is to both being an amazing way was being an amazing parent. Right? But also to provide, right? Yeah, but not be on your phone in, follow all the social norms and all this stuff and your spouse, I mean, it's just, and then, you know, you're also supposed to have a job that has a 401k, or insurance or whatever. And it's like all of these people in society in general have this opinion. But it's like, it's like, life is hard. You know, and it's like, it's like, you know, you know, sometimes we don't get support from the people who are we get criticism from the people who are closest to us, when it's like, these types of businesses give us the freedom to be at home and be around our family. And oftentimes, even if that's more, you know, I don't know, in some way more stressful because honestly, when I leave the house, I mean, or whatever, drop my kids off at school, they're not even my problem, really just keep them alive. You know, when they're with me there is a lot of work. Honestly, I got a one and a five year old. And the truth of the matter is, I'd rather be with them than away from them, you know, and so this business in businesses like this, gives us the ability to do that. And even though it may be crazy at times, it's what we want, right? Because we want to be able to call the shots and have freedom over our own time schedule. 

Tiffany: Yeah, because my corporate career was crazy, too, but not on my terms. You know, I was in, I am so thankful for my family, but I promise you, they thought, and both, and my parents thought I was absolutely crazy. When I said I think I'm gonna quit my job at the hospital, I was in administration, I had a very good job. In fact, I was continuing to grow. And what I was realizing was I was kind of maxed out at that location. And I was going to need a further commute, probably longer hours, but I'd been paid salary for about 95% of that career. So I was working 60 getting paid for 40. So when you really, you know, anyway, whatever. And my kids at the time were like one and six. So by the time I did decide to leave and open the gym, actually, that's one of the first I did . I think they were two and seven. And they get to be a part of that they want to help to paint even as we opened it, they would come in and greet customers, they learned how more customer service was, I mean, I just tried to make it even during the pandemic, when they were out of school and we were homeschooling everything, they were at the flower shop with, you know, what's important here, okay, to help with inventory cannot take care of customers, you know, like, even my son delivered flowers, you know, it was like, Alright, now this is how we treat a lady. But, you know, I just made every little moment count, because like, but then I was still locked into that nine to five, you know, and it made it hard with our schedule. So this has allowed me that freedom to put their schedule first and then I just weave this into whatever's left of my day. 

Dave: And you know, there's, there's, there's news, a lot of there's a lot, there's a lot of noble things about having a job and I'm not here to bash jobs. I'm not here to bash college even though, you know, I can be opinionated on some of these things. The truth of the matter is, is that you know, being able to work from home used to be a dirty little secret, you know, I almost felt guilty sometimes that I thought about Dang, man. Like, there's no literally nobody else that I know in the 1000s of friends and family or whatever that I know who do what I do. And man, I just wonder if they have this lunch freedom. Now becoming a little bit more mainstream because of how things have pushed people to work at home and stuff like that. But, you know, I'm not here to say that I don't really have it. It's not really mine. But this knowledge, the skill sets, if you can achieve them, there's not a single item that can give you freedom. I mean, I guess, I guess if a Brinks truck backed up in your driveway and dumped hundreds of, you know, millions of dollars in your driveway, but realistically, that's not going to ever happen. That's, the likelihood of that ever happening is next to nil. And so, the next best way is to kind of acquire skills that, you know, you can use. And, you know, I don't I'm not here to preach. And I'm not here to oversell because, honestly, you know, we have, we have people who are buying at more rapid paces this information right now than they've ever before in the 10 plus years of doing this. Because they do realize they do understand that they've been now they've not I mean, they've been insulted by their bosses for years, but now they've been insulted by the government. They've been insulted by society. A lot of you talk about the healthcare industry, a lot of them feel underappreciated right now, a lot of our law enforcement feels underappreciated. A lot of our just regular, everyday good ordinary citizens feel underappreciated, because they were deemed non essential, sent a couple of $1,000 checks and said, figure it out. You know, what, when, when that probably wouldn't have been, they probably would have rather stayed at work and took their chances. But they were sent home. So people are pretty crazy about this information right now. So I really say to folks, you know, look around, it's not like, it's not like, like there are, this is the world moving at a rapid pace right in front of your eyes. This is the economy and the marketplace shift. And you see so many people who are going to drive for Uber and do bite squat and these gig jobs and they're quitting their jobs. They're moving online, they're making things and selling them on Etsy. I mean, there's lots of business models, I happen to think this one's the best, but people are are, I just heard of another story the other day, I just can't remember right now about somebody else who quit their job and started doing some random kind of entrepreneurial thing and is having success with it, you know. And so I just think we're under this big kind of revolution that's been somewhat hidden, or shaded by what's going on with the medical stuff. But under the current, there's a whole shift of humans who are citizens who are shifting to more online stuff. And I'll tell you, folks, if you don't do it now, what after what's just happened in how you've been? They've told you we're not coming to rescue you. Yeah, what would possibly motivate someone to do it? What else could one say? Or to motivate? I don't think anything. It's almost like if you're not motivated, maybe you're now a little bit more motivated, because I pointed it out to you. Right? What would motivate you more than to see and experience what has just happened recently in our world and say, nobody's coming for me? I better do something. How do you unsee that? How do you unthink rewind that right now I'm speaking to a lot of our non entrepreneurial friends who maybe haven't started something isn't as easy as it is for others and or even following through. But why don't you tell us one thing that you wish you knew when you started that you know, now that would have helped your newer self in this online venture? 

Tiffany: I think probably just let go of everyone's else else's expectations. Again, I kind of did that a while back, I guess. So that part wasn't as hard for me yet. It was still new, so different. Again, as I mentioned, it's a small town when people's kids start discovering that so as mom is on TikTok. The talk is interesting, you know, and you know, just letting go of that because the opportunity is a giant industry that can be your business. And no matter what business you have, even my gym, my flower shop, someone will always have something to say, should i just close my doors because they hurt my feelings. No, and nor is that why I sold it. I mean, I've shared with you why I sold it, it is an absolute value to this community. But I was at a point where I needed time with my family, and I knew that there was a way through this, this is what I absolutely could seek to make more. And again, it's not always about money, but my time was worth a lot. So to make more, doing less, if that makes sense, I don't want to act like it's not work. But you know what I mean, it didn't take me away from my family as much as I could contribute to my family to create that lifestyle that we want, while taking me away from them less. So it just absolutely, I wish I had just kind of came in with this gung ho like make it big right out of the gate instead of tiptoe into it. I mean, not that I held back much. But I think just understanding how big this platform is. and where it's going, you know that that's huge, because the opportunity I feel like is endless. And you don't mean, you pick your niche, like you get to be you like you don't have to be David Sharpe, like you, you take other things that are taught by David Sharpe and use them to promote the things that you love. And hopefully, you know that you're able to share your course with them along the way, so that they can be more successful there as well. But just just, I mean, it's not a cookie cutter, you know, going to college and then graduate school and getting my job. And then the next promotion was the cookie cutter. You know, this is not you setting your own pace. 

Dave: It's funny that we don't think of the college's cookie cutter. But it really is. What, what has been something that's been, whether it be the community or something about how the training was laid out, or something that was said, or an experience with an advisor or something about your, what would you say here if you were talking to one of your friends? Or what did you say? Or what do you say when you're talking about legendary, and maybe that they might want to give it a try? And at least I mean, selfishly, at least to get the information. What do you say? And what would you say to somebody about what you like most or why you think somebody should go through at the very least our 15 Day Challenge?

Tiffany: Honestly, I can admit that I'm almost tech-tarted if you will, like I am. So like the back end of things. And that's what when I'm reaching out to Jen, that's still what I have questions about. And it's because I'm thinking about the bigger picture like, how do I connect it all now, but the way that you guys walked me through a click funnel, and it was already and then I can just copy it in? And it was there, and then do this and how to put a link here. I mean, I didn't have a clue about any of that. So sure, I could go to YouTube and learn it and figure it out. I'm sure it's there somewhere. But it's not going to be as hands on, it's not going to be as direct. And I didn't. I wouldn't have had a human to ask a question if I was stumbling, which I did stumble. So I mean, it was nice to have someone hold my hand. Because that part is just, I'm not. I don't understand the back end of all the technology side of what happens in this industry. And I'm very thankful for that education.

Dave: Yeah, I'm not either. So all right, well, awesome. Well, Tiffany, listen. Thank you so much for your time, even though you're feeling a little under the weather today. You it was all great clear. Good info. Thanks for your story in your work so far. And keep us posted. Come back here in a few months and let us know how things are going. Okay. Okay, thank you. Alright, Tiffany will talk to you later. All right. All right. You can follow Tiffany on Tiktok @Path2freedom. She's also got instagram, path_2freedom so you can find her on both of those platforms. Alright, my friends, get out of here have a fantastic Tuesday, make a decision today to do something powerful for your future. Invest in yourself. But do do extra, do an extra five minutes. You know, make a commitment. Push yourself a little bit harder. We're right here in the middle of February 2022. And like it's so early in this year, to still make it the best year of your entire life. There's a lot of momentum behind you. And we're here of course to support you every step of the way. So be legendary my friends, get out of here. Have a great day. Peace.

Where To Find Inspiration For TikTok Affiliate Marketing Videos

Below is the transcription of this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and as you can see this episode today we're going to be talking to an agency owner who binge watches our education and implements it fast. Let's see what it did for Emily. Welcome to the show.

Emily: Thanks for having me.

Dave: Yeah You're so welcome. Tell us where you're calling in from.

Emily: I'm from Pittsburgh, Pennsylvania. It's like 12 today so it's freezing cold.

Dave: So, what led you to Legendary and what happened when you found us?

Emily: Yeah, so interestingly, I've had this book on my bookshelf since like 2014 affiliate marketing dummies, and I read it, you know, pretty quickly, but I was scrolling through Tik Tok one day and I saw a video and I was like, wow, I should really get on this affiliate marketing thing. It seems like it's catching steam here so you can make some passive income. So once I saw the video, I signed up for the 15 Day Challenge and just really, really learned a lot.

Dave: So what did you learn that was different than what you already knew? You're an agency owner. So you had some internet marketing experience?

Emily: Yeah. So I actually graduated with a marketing degree and I started my business a year after college. And a lot of it, a lot of what I learned was mostly self taught for the things that I do day to day in my business, and that was something that I really related to. With Legendary, you can learn so much on your own or with these great courses that are available like Legendary, rather than what you learn in college. I mean, college is great conceptually like you learn a lot but actually turning those skills into money making day to day things is totally different. So yes, I have marketing experience that legendary definitely helped. catapult me into the affiliate. Marketing World.

Dave: Yeah, it's amazing how those college knowledge is, you know, very philosophical in some respects. You know, I hear that from a lot of people don't have personal experience, but it's very different taking those skills and figuring out how to how to how to implement them into money making skills and with a job it’s like okay you go get a job, but am I actually get a job that where I'm using the skills and so there's Yeah, it's it's, it's it's it's a fascinating, dynamic colleges, especially for marketing people, because marketing changes so fast, that there's definitely some strategies that have been around and are still working for a lot of companies. But we're talking about this tick tock thing. I mean, this is something that's happened over the last year and a half or so. And there's still people who aren't convinced that you can do affiliate marketing on TikTok even, that they're even doubtful that this kind of stuff is happening, that people are making money. How has your outlook changed on both career paths? But anything else now that you've started your own business doing affiliate marketing, compared to your Outlook before you started doing this?

Emily: Yeah, so just in terms of like, TikTok, I thought TikTok was the most ridiculous app that I've ever seen when I first saw it. I was like, Oh my gosh, you would never see me dancing on this app. And I'm a former dancer. I was a ballerina growing up.

It is so ridiculous. You just get somewhat, you know, normalized to it. You know what I mean?

Right, right. So yeah, I guess I got turned into like the business side of TikTok and I was like, Oh, wow, there are so many people like doing different things, selling courses, affiliate marketing, really making money on Tik Tok, and I was like, Wow, I love making money. So I should probably get on this. So yeah, I would just say, being very open to new marketing strategies. Not like Pooh poohing things because you think you'll look silly. It definitely pays off and you don't have to look silly. You can contribute knowledge to people without, you know, dancing around, if that's not your cup of tea. And yeah, I would say that would be the biggest change in my outlook.

Dave: Yeah, my dad just signed up for TikTok the other day, and I was just sitting right there next to him as he was. You know what I mean? We were smoking a cigar. And it was funny. It was fun. I mean, because he was just getting a kick out of it as if it was a new toy. You had just handed this child, you know? I mean, as if he didn't even purposefully go and grab the phone to sign up as if he just had this phone and it was playing these funny videos in his hand. It was just surreal. It is hard to see through some of that stuff right at first. I think nowadays, we're battling multiple mental barriers. We're battling the same beer that we've always battled, which is where people in this space are always battling, which is oh, what are others gonna think? And then you have a second battle, which I think you have to get over yourself, which is something similar to what you just said. But basically you know, who gives a shit? I mean, really, you know, you have to see through the initial kind of mess and in the circus to see down below what's happening, what's happening. Basically, you have commercial airtime in front of millions of people similar to them sitting down at the Superbowl watching a football game, and getting ready to watch your commercial. That's the seriousness of it, that you have human beings eyeballs, but there's some serious cash to be made. If you can take that seriously. But it's a shame, Emily and this has been happening. All of our lives that we human beings will actually give up huge upside because we don't want to look bad or be uncomfortable. How does that come up in your life?

Emily: Yeah, so I would just say as a dancer, I had to overcome that at a young age because you know, you would, you would get these rolls. I remember I was like 12 or 13 years old, a clown in the Nutcracker. And I mean, a clown doesn't really fit my personality, but you get to a point where, I guess in that case, I had to do it. But I would say you just need to put yourself in somewhat uncomfortable situations in your day to day life. So you know you can try it if you don't like TikTok if you don't like doing something. marketing wise you can obviously stop, you have full control over that. So yeah, I would just say be comfortable with being uncomfortable because you can make money from it. No one's no one else is paying your bills. No one else's. You know, trying to build wealth for you. You're in total control of that.

Dave: You know, I'm sitting here. I was looking at your TikTok and I was looking at some of all the different stuff that you're doing and the different types of content that you're creating. It's not like you've been doing it for that long. You've probably got 30 videos or something like that. But it's you're trying lots of things you're jumping in. You're doing some some acting you're performing you know, I mean, you're not being I was looking at this video right here. Have you given the big face here to the point of view, working two weeks and seeing a tiny direct deposit of big Adderall and everything. You know, you're getting you're getting into it, is that normal? Some people might look at you and say, Hey, you're a young person, that sort of that sort of acting like that is gonna be natural for you and normal for you. Is it and how are you coming up? With these creative ideas to kind of create this content? That is these little 15 minute commercials that are getting people to click your link in your bio and become a lead and so forth. So again, question number one. Do you even remember what question number one is at this point? Let's start with that one first. He knows you're really doing some performing. You mentioned that you are in dance before but for the people who have never done any performing before, there is an element of performance with your phone. And when you're talking into your phone, there is an element of performance there that we shouldn't be afraid of whether that's just turning up a little bit of your volume, whether that's a little bit more facial expressions. All of these are used as human connection to get people's attention to get them to pay attention to you to get them to interact with you but that sort of extreme facial expression or those sort of performance type behaviors are not natural to everybody. They may not even be natural to you. But anyways, how have you been? How have you gotten comfortable on camera using such personality and quote unquote, letting it all hang out?

Emily: Yeah, I would say it's definitely not natural for me. You can even ask old dance teachers. I have one dance teacher that would beg me to smile and I was dancing because I was just so focused and so serious and I would say I'm a pretty like smiley person in general, but making facial expressions and acting is definitely not my strong suit never has been it just isn't like who I am as a person. But if you watch a video of yourself, where you're just kind of sitting there talking into the camera, you know, no one else wants to watch it like if you don't want to watch it yourself. Who wants to watch you sitting there just like blah blah blah, no one so I think you get to a point where you want to be proud of what you're putting out. And you want to make sure that you are trying your best to grab people's attention. Like I don't want to put videos out where I'm just sitting there talking. I could talk about marketing all day if you want me to but you know how interesting is that? So I just think like you do what you have to do. Treat TikTok as a job and you have to pull people in some way. I don't have the best hooks on my videos, but I can definitely, you know, make different faces do different things.

Dave: Yeah, and those are all ways to catch people's attention. You know, it doesn't always have to be a written hook. Like you said, sometimes it can be some sort of a performance hook. And what that means is I'll never forget Ian McClure's where he did the apple jobs for $18 An hour and he had a little apple on his finger. Then he threw the apple five seconds into the video, you know, those sort of props and the, you know, things that you can do at your camera, like a look, you know, for when somebody scrolls over it. They see something that's interesting. They see something that makes them stop scrolling. A lot of times we can't forget that that can be a form of a hook as well. Something that looks weird. Why do you think that? Is it better to ask this from a Netflix series perspective than a movie perspective? Because I think that's almost more popular nowadays. But don't you notice in the first episode, they rarely ever start to show in from the beginning. It started in the middle of a dramatic moment. And there's a clue there, don't you? Think if Hollywood directors and movie producers and writers have all figured out that from an entertainment step standpoint, it's better to create a story, the drama right there to hook somebody in the middle of the story, rather than at the beginning. Why wouldn't we borrow that knowledge now what does that mean in a 15 second video, it just means I don't start the video off going. Hey guys, my name is David. That's what it means. Right whenever the screen additionally stands up in front of the classroom and presents my project, whatever I'm feeling, that's traditional. I should not do it because it's the same thing with writing copy in marketing. It's almost a good thing that I didn't go through so many English classes in high school in college, because writing a copy is less about writing it all within proper format. Even more about writing it with lots of white space at a fifth grade reading level with lots of questions with, you know, shorter sentences with potentially grammatical errors. Why? Because all those things keep the reader moving. And the only rules that we're trying to follow here are not that I speak perfect English. But did it get me traffic leads and sales? And so the sort of marketing things I would assume are some of the things that maybe didn't come up in marketing classes in college.

Emily: Now you're definitely right. I did take journalism classes. So those helped a little bit with the hook, but you get stuck in that certain format that you have to write in. Like you have your hook sentence you have your inflow and then you continue on in the following paragraphs. So yeah, definitely. Writing in a more conversational manner is something that I was reminded of when I went through Legendary because I do I love to write but I do get caught up in the typical you know, you have your intro sentence, intro paragraph, and then you have each supporting paragraph. So definitely for affiliate marketing and other marketing I'll do that was super helpful to remember that you're talking to people you aren't just giving them a paper to read.

Dave: Yeah. And, and even that, even even that saying is is is is conflicting because if I give you a paper to read, there's lots of whitespace it doesn't have big columns of text on it. It's interesting because that comes from a copywriter versus an English major, because that's probably going to be easier to read than that than that written paper with those big clumps of text. So unfortunately, once again, we found something that that is taught in promoted within our classrooms but doesn't translate over into real world results in the real world. Right there is that the class that's taught on how to write, copy and sell a boatload of your product or service is not really in college classes. How do I know because I've interviewed dozens, if not 100 marketing people over my my, my, you know, career and they don't know what sales page is they don't know what sales copy is. They don't know what a peep. You know, they don't know what direct response marketing is. They don't know what a call to action is in the form of like a sales letter or an ad or a tic tock video like so we have to be real smart and for those of you who are thinking that you missed some boat or you behind the eight ball because you haven't done lots of courses or you haven't gone to college, it's probably better that you know less because then we don't have to unteach you things. It's sort of like the idea Emily with a website. Right? Didn't I would assume in college the word website was used a lot, right? Right. Why not? I mean, websites are the most popular and effective thing in the in the in the 2000s, right, wrong. Websites are nothing but a bunch of shells on an internet domain. It's it's it's it's just a bunch of shells, you just walk into a Walmart is basically what it is, versus a carefully executed process that moves you through one step at a time to make sure that you are understand and are clear about that one topic that one question and then before that is over, that stops and then you move on to the next step. Meaning you opt into a landing page. There's one thing to do, then you go over to a sales page. There's one thing to do, right? That's never mentioned in this is an example of things philosophize about in classrooms, but when it comes to the real world, there's a very small percentage of people in the world who understand how this works. And that's why those people are so highly paid. There's a spec wise in these things. They specialize in infomercial campaigns. They specialize in online marketing campaigns. And that's why they're so highly paid is because the stuff works, versus what's kind of filler content to continue to push the narrative that college is the path for every student in America.

Emily: Yeah, I definitely agree.  I have a younger sister and she's not sure what she wants to do for college. She doesn't know why she wants to go to college. Sorry about my dad. And I was just telling her like, there's so many online resources available. Maybe explore different things that you can specialize in because you're exactly right. It's the same with doctors too. If you're like a general medicine doctor, like dermatologists for example, make much more just because they're specialized. Yes, there's more schooling, but same with real life. Like if you're, if you're investing time in learning a specialized skill, it'll pay off. So that's always my outlook on learning new things, educating myself outside of what I learned in my college experience.

Dave: Yeah, I'm not here to bash on college. I mean, that you learned there. But, you know, we're in a sense disrupting or at the beginning of the disruption of the education, the self education movement, and I believe they'll come a time to where it is, and I believe it already is starting to happen to where degrees will be much more, there'll be worth much less in results in the ability to get results fast, will become the dominating factor in hires and so forth. And again, I do think that's already starting to happen. The person with the most paperwork shouldn't get the job, or the person with the most knowledge and ability to get results should get it. Honestly, that's the foundation of capitalism. But you know, we've just got an odd system in America. That was no doubt creep. In my opinion, and this is me speaking out of my ass at this point, but College is a money making business and it is a lot of money, way bigger money than what most people realize. I mean, they have endowments that are billions and billions of dollars that just literally sit there and just collect interest to make their wealth even bigger. I mean, some of these Ivy League schools are truly something else and then all the years that they don't, you know, pay athletes and so forth and all that money comes in, they're just starting to do that a little bit. Now, this is not a college bashing segment. For those of you who are wondering, it's just looking at the world from a you know, a 2020 perspective meaning that I can. I don't have to wonder if I've got enough examples. I can look back and I can say okay, what do I want to do here for the rest of my life? Do I want to you know, Emily, you can make some decisions is that this is the answer for me to go back to school for me to do higher education is it for me to pursue something else I got what I needed. Now I need to go in a different direction. You know, being a part of a community like this with lots of different people with lots of different experience gives us the 2020 hindsight, maybe through somebody else's life that we didn't have in our own life, to be able to look back and say, Ooh, or look forward, right, look forward, and to be able to say, ooh, do I want to go back for that PhD? Or do I want to just keep trucking along building this business from 10,000 to 100,000 a month to a million a month and building a brand if you know what the ironic thing is, anyways, Emily is most people with masters and PhDs work for somebody in flip flops and a tank top anyways. So always keep that in the back of your head.

Emily: Yeah, for sure. I actually I was considering going to law school coffee a couple years ago, as I was finishing college, and I just got to a point where I was thinking, I'm going to be in so much debt when I finished law school, it's going to take me forever to make it back even if I'm making you know, 60 $70,000 in a job that still getting me further ahead than, you know putting myself in debt and that's the same case with undergrad. So yeah, I always choose the money making option over the debt collecting option.

Dave: And you know what? There's no rush, folks. There's no rush. You know, here's the problem that I have is forcing kids into college right when they're 18 That's the problem that I have because I know how immature and ignorant I was and still even am sometimes that 38 But especially when I was 18 That's, that's 20 years ago, for God's sakes, I'm still an ignoramus, dumbass that sometimes you try to ask me to make a decision about my finances. And what I want to do for the rest of my life at 18 I didn't know my ass from a homograph. Right. So just like you know, Keith said, college has its place but it's stupid, stupidly and needlessly expensive. In my opinion, unless you're super crystal clear about what you want to do. That place shouldn't really be something that you pursue unless you're more clear that that's what you want to follow through with. Now if there was a $7.15 day challenge at the University of Alabama, it's up for you to go dip your toe that might be a little bit different. You know what there's not you know, usually I have to commend 50 G's up front. So anyways, not our business, just a business. It's fun to make fun of college. Because, you know, it's just a big GM model. You know, it's the it's companies, businesses that are so big. They forgot what it was like to be small and scrappy, you know, small, happy. So anyways, what would you tell yourself and now that you know that you didn't know you first got started?

Emily: I would definitely say, dive right into anything. Don't hold yourself back with your own thoughts. Like don't be afraid of what people are going to think of you. Ultimately, it's you and your bank account. At the end of the day. No one else is contributing to it. Well, if you have someone contributing to it, I guess you're lucky. But I would just say to keep focus on yourself. Be open to trying new things. And definitely invest in educating yourself like there's nothing better than learning skills that make you money. You spend hours to make 1000s hundreds of 1000s Millions. So it's definitely worth it. So I would say go for it.

Dave: What was your experience with our education here versus other places that you've had education? I mean, just in a nutshell, how would you summarize it?

Emily: Yeah, so I would say it's very digestible, like digestible content. You're not sitting there and just either reading or watching videos. for hours on end. I did it all in like maybe a week or two and it was just very real life, very only teaching what you need to know, no fluff. So I would say that's what really differentiated Legendary from the other stuff because I would sit for weeks years learning these skills, or not even skills concepts, instead of actual, you know, things I could use in the day to day

Dave: Everybody loves a good concept. Teachers love the concepts too. Right. Alright, Emily. Well, thanks so much for your time. It's been fun, stay warm. Okay. You're stuck inside? Most likely but you know, at least you got you know, I mean, we've got lots to do now inside don’t we?

Emily: Now there's TikTok to be made.

Dave: Alright, well, hey, take care of yourself. Alright. Keep us updated. posted. Come back and see us if you would, okay.

Emily: All right. Sounds good. Thanks for having me on.

Dave: All right, Emily. I'll talk to you later. Alright. See ya. Thanks. Alright, my friends. You can follow and find Emily @makebankwithEmily on TikTok. You know, whenever I have somebody who's recently in college, it's always interesting because I get to hear that fresh perspective, you know, of somebody who has recently gone through classes or maybe even be kind of dealing with the gravity of a large student loan bill, now that they're out on their own, they actually now have to get a job and pay it back. But the truth of the matter is, that all education isn't good. You know, often, our whole life is education. And oftentimes, we just continue to learn till we run in and find the teacher that really makes a big impact in our life. And we usually have a couple or a few of those if we're lucky. It's not that we might just have one, right. But, those few teachers throughout our lives, that we do find from going through many, many pages and many classes and oftentimes many experiences are all worth it unnecessary to lead us to where we're going or even lead us to where you are right here today, which is found Legendary. So anyways, whatever you've done in the past, my friends, it's led you to be here today with us. So take this moment, don't let it go seize it. Make this a fantastic week. Okay, and we'll see you back here tomorrow. For another episode.

How To Build Your Lifestyle Brand Online As A Blogger

 

Below is the transcription of this episode:

Dave: Hey what’s up my friends this is Dave Sharpe. WElcome to Wake Up Legendary. Today we have a guest that is a blogger. Everyone help me give a warm Legendary welcome to Sandra. Welcome to the show. Where are you calling from? 

Sandra: North Carolina.

Dave: Okay, okay. Love North Carolina. It's beautiful. So the lighting is the best. Yeah, that's okay. That's okay. So tell us a little bit about how you found legendary What were you intentionally looking for something unintentionally found us and what has happened since you? You did? We did our paths crossed and we and we've been working together here you've been going through our training and so forth. 

Sandra: Yeah, I started my entrepreneurial journey years ago. It was just the way it came across accidentally and then I went to school, I did all that. And then I started affiliate marketing. And when I was trying to figure it out on my own, and I'm struggling and struggling, and I finally wasn't up until I think last August, September, when I stumbled across Legendary I started doing more research and like, something's got to happen and nothing's working for me. I mean, it's working, but not if not as I expected. And, you know, it was stressful because it's been over five years that I've been trying to make this work. And when I stumbled across Legendary It was after learning the high ticket programs. That's when I send them to give it a shot. And the fact is, you know, although I'm trying to build up my style and my blog, my blog I have more there's more to my story regarding my life and you know, trying to make money online trying to after being just you know, gender discriminated at work and trying to make, you know, making the same amount of money every year. While working. And being a single mom. So on top of that, trying to hold down the fort and do everything by myself. I'm a winning child, so it was a struggle. And, you know, when I finally came across this, I said, let me try this and I swear, it just blew me away. I mean, it was just ridiculous. And when I tried it, it didn't take more than a week, maybe within a week. I had one video go viral. It wasn't even intentional. It was just like, let's see. Because it had meaning it resonated with me, the program and helping people make money because I want people to be able to live their dreams and be able to do what they want to do without being subjected to a job, making chump change every year getting that sense of the cent raise if you get that to someone else's dreams. So when I realized that just sort of just took off and I just started from there took off from there and I was like well keep doing this and it worked out. 

Dave: Cool, cool. Well, that's awesome. So besides just blogging, you've now started to add other strategies in basically instead of, I guess, boxing yourself into only vegan lifestyle type content. You're also adding in another layer of, you know, building financial freedom for yourself. And instead of it being all about either money or all about vegan or whatever. It's about Sandra right to yourself being able to continue to create content on these platforms, like tick tock that are about you. And then you can direct people to these various different buckets based on what it is that you're talking about in that content video or what it is that you're talking about that week or month. Is that that sort of what you're saying? 

Sandra: Well, it all ties in because it's a lifestyle, you know, and you know, everything I posted on my blog is around the vegan lifestyle. It's not just food and people confused that they think it's just food and it's not just food, it's about lifestyle, it's mind body, spirit, everything comes together and so how you live your life, you know, what you do in your life, whether it's a job whether it's not these things tie into a lifestyle and that is my my intention. is to teach people so I started adding in entrepreneurial articles and self help because all that allows you to create the lifestyle that you want. And although like travel and food and wellness, all that does look nice but also to, you know, stressors and what stress is the foundation of everything that goes wrong in your life. And if you don't have that under control, you're not going to live, you're not able to create the life that you want. And that is my intention to help people do that. And yes, wherever I post my platforms, I lead them to that because I have multiple, several different types of content on my blog, that helps people create that lifestyle that they want. 

Dave: Oh, so maybe you might direct them to a vegan article based on something that you're talking on a TikTok video or maybe you might direct them to a make money online article in which an article you're going to maybe sell some sort of make money online training or program or something like that. So diversifying your income streams that way by basically using your blog as a hub is that kind of what you're saying? 

Sandra: That's why I'm creating my blog as it is the hub of everything and put everything in there where it's a hub.

 Dave: What additional pieces have you added to your business besides just other additional streams of income through different niches and so forth. What other things have you added to your business that you've learned from going through training and being part of a community here that you didn't have before that was maybe a missing piece? 

Sandra: I think the biggest thing was the final system and I didn't really mean that I mean I heard it here and there but I haven't really picked that up and different pieces that come together to funnel people into your list or into your your to what you're trying to sell them. It's not even about selling. I don't even want people to think that. I think that it's more about adding value and giving people what you know, giving them a result that they want to achieve. And yes, you're gonna make money from it, but it's not just selling just anything. It's selling something that's meaningful, something that you connect with and that you resonate with and that way people see that passion and see that connection. What you're trying to share with them. 

Dave: Yeah, sure, sure. Yeah, no, I agree. I don't think you need to be good at sales to be a great entrepreneur and a great messenger. Or marketer or promoter of things. So in terms of that, what those light bulbs or that went off for you in terms of kind of building on old systems and actually building lists and stuff like that. What I assume is that your understanding of online marketing before was that well if I put up a website and start writing articles and stuff on my blog, well if you build it, they will come right in then when they do come they'll buy right. 

Sandra: That's always the mentality right? 

Dave: Yeah. But the problem is that with marketing, what we learn, and what we now know, is that we always have to have contingency plans, because most of the time, unfortunately, human beings don't do what we want them to do. So we actually have to build, we have to strip things down. We have to simplify things. We have to make irresistible offers by giving away such good bait big Isn't that what you do when you fish you don't put down some little piece of trash in No you go and you either catch or pay for shrimp which are one two or $3 apiece, and you throw down a big fat juicy shrimp because that's the irresistible bait of grouper. Can't resist, right? So use the same strategy on a different species: a human being, you offer something that is so irresistible that's so valuable to them in that moment that they'll give you their email in exchange for it. And then you start to build your email list but again, digressing back to kind of the mainstream understanding of online marketing is throwing up a website. You build it, they will come in when they come of course they'll buy but it doesn't happen.

Sandra: Another thing I've learned though, too, is know when you start to look at it from your point of view and not just that a lot of times we want when we're starting out we want to just throw stuff out there, you know and expect it to have to come like you said but if you put yourself in the other side on the other side and look at it from that perspective, what would you expect what would you want to see what what attracts you was going and when you look at from that end goal to realize I wouldn't have I don't this go onto a website and buy something unless it's something that really attracts me or something that that is that I'm resonating with. So putting yourself on the other side and seeing it from that angle. What would you expect? What would you do? How would you buy something that leads you to buy something that leads you to connect with someone and think about it from that angle? That works 100%. 

Dave: Well, I'd much rather be wallowed in wined and dined with with and I'd rather be over deliver to so that means that if I'm in the market or open or interested in something, I'd like to sit down I'd like to be entertained and I'd like to be educated. So I if I do decide to make a purchase, I'm crystal clear and confident that I'm I'm buying something that I actually want and what I think the disconnect between this old let's call it old school and new school I don't know how else to define to differentiate them but just the old put up a website if you build it they will come versus building sales funnels in real marketing systems. Building relationships, building relationships, building relationships, that's the key building relationships with people so that they trust you. When you build a relationship automatically. I want to be real clear about this everybody you're not building a relationship, always all the time one on one talking with people, you're building the relationship, the same way that we're building a relationship with you right now. Because you're watching the content here and getting to know us and the more that you hear or watch us the more you know us, hopefully, you know, like and trust us maybe you don't but in a way, you're going to be more familiar with us. What I was going to say Sandra was that when you just have a website with a bunch of stuff for sale on it, actually creating what you don't want which is if you don't want it to be salesy. You're actually making sales because you're not delivering any value. You're just pulling up oh pop in your trunk and saying all the shirts for sale versus putting them into a training webinar, a training video and saying Let me teach you something over the next 10 minutes. And in over those next 10 minutes you actually do deliver on that promise of teaching them something right. And then of course you will probably make them an offer for a training course or in our case a challenge or something like that. But the difference here is instead of me saying what have I say let me educate you and entertain you here for 10 minutes or so. So you can see whether you jive with me and like me, and then you can determine whether this is actually what you want versus just buying something on the fly. And I think what people don't realize is that I think it's just because they don't know about sales funnels and sales systems. It wasn’t that the case with you? You just didn't know about it. 

Sandra: I knew about it, you know you hear that term and you know, I did a lot of research and I looked into stuff and again I tried to figure out, you know these things on my own. And it's challenging. There's so many pieces to the puzzle and I can only repeat that in my videos I say you know there's a lot of pieces to the puzzle. It's overwhelming and, you know, to try to figure it out yourself. You're wasting a lot of time. So when I realized what, what it is that bring it all together, you know, bring all those pieces together then, you know, once I learned more, you know on a deeper level what that meant that it all makes sense, you know and I was like well that explains it.

Dave: Well it makes a lot of sense to instead of running around like a chicken with your head cut off like I used to collecting business cards and doing all this I mean at first I handed them out then I would collect them that you know because then I could at least call people I had their number to now being online in just posting a video or a post driving people to a landing page and building that email list of the hundreds or 1000s of people to where now whenever I want to contact you, but also you 1000 Folks, I just write a message and hit broadcast and it sends to all of those people. And that piece alone is so powerful the ability to be able to reach out. We've got a guest Josh Smith who's coming on as our mastermind, we're going to do a virtual mastermind for our mastermind ticket holders. He's going to teach how he's used his email list, which is an underrated asset. We always just hook it up. We don't really focus on writing, good quality value driven with a good call to action actually having an intention. Why are we sending these emails? What do we ultimately promote in going to sell? But he has used his email list that actually laid dormant for a year or so as he built his business and just drove traffic. He was always only focused on getting new customers. But if you remember the three Jay Abraham ways that you can make money in a business, you can get new customers is what most businesses focus on solely just to get new customers. You can do repeat business with those customers. You can sell high ticket items, product services to those customers. So there's actually two ways in which money is made from the same customer and what a lot of times we want to do is we want to run out and just go get new customers. But what Josh has done with his email, which again, what I'm pointing to here is the power of these marketing systems and how you can use them versus old school strategies like just through a website or whatever. Josh has used this to reinvigorate his business where his front end traffic sources recently have sort of slowed down a little bit. He has this dormant email list that he realized he hasn't been nurturing. Over the past couple of months he has grown himself back into a strong five figure income. It's those kinds of things that make these strategies so powerful that have been something pulling you away about the power of what it can do. Is it the power of virality on TikTok, is it your email list? What is when something that's really worked for you and you say wow, this is really powerful and I'd like to share it with other people to make sure they know about it too. 

Sandra: It's been video and connecting with people on that level. I used to just post and ghost. I would just post and that's it. And thinking of posts we just find the video has been the most powerful.

Dave: What does post and ghost mean?  

Sandra: A lot of people think those people just post and then they don't come back. They don't know they don't acknowledge people's comments or they don't come back. They post one day and wait a week before they post another one. Again, you know it's not consistent.

Dave: The power of video. What about video? I mean, how do you get good at video? How have you gotten those videos because I mean we hear this over and over and over again. It's just something that plagues people. They worry about what other people are gonna think. They worry about their family, their friends if somebody finds their thing, on and on. And it's just a big mental mine if you know what, so how to overcome that into now being such an evangelist for video. Honestly, you know, you can't think about what other people are going to say or who's gonna see it or what you can't think about that you have to block that out. Because I've had a lot of criticism, not from anybody but from my parents. My mom specifically. Now she understands that there's no stopping me, that it's not going to happen. So what it is, is she'll criticize Mrs. How it's been all my life. As a child, she'll criticize either what I'm wearing or what I'm doing or whatever, you know any. And so it's always judgmental criticism of how I appear or what I'm talking about or, and so I have to block that out for a long time that stopped me from going on video. And even now, I know I still struggle with some things but I still do it. I do it because I feel that let me backtrack a little bit. When I started the TikTok videos I found myself repeating and doing what everybody else is doing and I didn't want to be that person. I wanted to set myself aside apart from everyone else and I wanted to really connect with people on a deeper level and share more pieces of my story in my life and how I came about this and that's what I'm trying to do now. So the idea of video is not just creating a video and just putting a video out there. The idea of video is connecting with people on a deeper level so that they resonate with what you're talking about. That way there you get them attracted like, okay, you know, and they see the passion in you. They see when you're speaking they see your passion, they see that you're real and authentic. And that's what you have to portray not just the repeated video or not just the same thing over and over again. You want to create genuineness, you want to create value, you want to create connection and that is the idea of video and that is what I've learned. And it has felt great because I've had people tell me thank you for being real. Thank you for being truthful. Thank you for knowing, people appreciate it. I have had no negative feedback. Nothing about you know, scam, nothing I've had and I'm grateful. And, you know, so it's all about how you portray yourself. Be real, be authentic and just be you and not try to be like everybody else you have to set yourself apart from everyone else. 

Dave: I hear you . It's tough to find your own voice and have enough ideas just starting because a lot of times people get no and you just have to start. 

Sandra: Just put something out there. Be yourself, just do it and we'll all unfold from there.

Dave: I agree. You do just have to start. And you gotta walk through that valley of despair that first 30 days have heard Brian Brewer say that at a mastermind the other week or a couple of weeks ago we had him talking about the valley of despair in the first 30 days. And that's kind of what it is. It's not the first 30 days from when you buy. It's the first 30 days from when you start to do it because you're going to be doing it. It might even take longer than that. For some of us it takes longer than that stage to where you're just awkward. You're uncomfortable. You start something new, you're questioning everything. Can I do this? Is this the right thing? You start to pick apart everything I mean, our brains make 6000 thoughts per day. You don't think there's going to be a couple of 1000 Doubtful thoughts inside your head every day for the first couple of weeks of you starting something new and big and scary and important and has huge upside but also can hurt your precious little ego. There's going to be a couple of 1000 thoughts and that bad boy but you know again, you said it you gotta get up there and do it before you know it. It becomes second nature and a lot of the things that I want us to sweat over and I did. 

Sandra: Nowadays. I just get it in go I don't even think about it. No double takes. I do know if I start a video it's fumbling but it doesn't matter. I just keep going because I don't have the time or energy to do the record 50 times. Yeah, it's tough and you know, in a lot of videos it's gonna suck. I mean, you're gonna you're not gonna be 100% And you can't dwell on those failures and you can't dwell on Oh, man, that video was shit. Keep going, make the next one best and look at what other people are doing, the highly successful people, how are they doing their videos and guide yourself but make it your own? You know, and just keep going, don't stop regardless and look back and say and dwell on those bad videos. Just keep going. Keep creating because that's how you're going to get good at it. 

Dave: Have you done any lives? Have you gone to live at all?

Sandra: I’m going to be honest. That's actually a big struggle. One of my biggest struggles is going to just fear the uncomfortability. What am I going to talk about? How am I going to keep it interesting? It used to be what am I going to talk about and what am I going to say and worry about? Because I think you just have to be yourself, go on there and be and go with it. And I thought it likely I've thought about doing wise my biggest struggle is no I know I'm gonna be I'm gonna be honest here. My biggest struggle is aging. Now, I am aging and so you know, I don't like the way I look on video. So, like I said, to be honest I use filters. My videos are filtered because I don't like the way I look on video. And so this right here, me being live is a big big big big thing for me because I usually never do this. 

Dave: There's women who would die for your looks. You know, and that's just the power of some of these limiting beliefs that we have when we talk about limiting beliefs and how they show up and affect us in our business people have a hard time making the connection between personal and business. You know how those two are so closely tied. They're really not separate. You just name it. I mean it's just something that is completely unrelated to your business, but it's something that dramatically affects your business, you mean in your business? And it's not something that's going to change yourself today. But just the way it gets worked on. And improved, it heals it because wounds like that, whether they're psychological or emotional, are like physical wounds. They don't go away, they'll scar over. You know, you see this thing right here and you'll always be there. But you learn to work with it. You learn to accept it, you learn to have awareness for it. And then when you know that it's popping up keeping you from doing something that you know you want to do, like going live or whatever. You remind yourself that hey, you know those thoughts? Of I'm not good enough. I'm not beautiful. Those are not mine. Those are somebody else's, you know, and that's their opinion, right? And reminding yourself of that. I'm working through these things.

Sandra: That’s going to be a big step forward and sure helps a lot and I've been contemplating this for the past couple of weeks, I've been contemplating it. I even created my Instagram account for Legendary just so I can go on there and use the filters. How pathetic is that? 

Dave: I've used the Instagram filters before like just been on Instagram to use it. I get it. We all do the same weird shit. But the thing is, you got to figure out how to win the game. Because if you allow yourself whatever mental limiting beliefs that you have, that are not even yours, to stop you from doing something that's really helpful or really profitable or whatever. Then you're you're you're you're losing the game you understand. So regardless of how you need to look at it, you know, for me, that's helpful. I like to look at things like games because then it's curious and I'm more motivated. And it's, you know, I just it's a way that I frame things. But however you have to look at it, you know, ultimately it's just a great example of you know, you're in business, the buck stops with you, however far you want to grow is likely how uncomfortable you're going to be for a period of time as you go through that valley of despair and then when you come out of it, you'll be a you know, will benefit from it. You know, but you have we all have these.

We all have these triggers or these skeletons in the closet, these limiting beliefs that we bump up against and business gives you an opportunity to decide whether you want to confront it or not. Okay, well listen. It's Friday. What are you going on today? How are you? What is it in the life of Sandra hadden balance? You know, when do you get on time for your business? And what usually does it look like and you just give us a nutshell version as we kind of bring today's show in for a landing.

Sandra: My schedule is really all over the place because I quit my corporate job about five years ago. And I do Uber Eats the key. That's the fluid coming in. And so my schedule is all over the place. And so in between there's I create videos I post my blogs it's hard to really be to create a good but I you know I I'll be posting my blog today I catch up with that and then I'll be creating videos and doing that but that's that's pretty much what I do. It's hustling, it's a hustle every day. I got you what is good for you, you know good for you for like really, really being open minded to some new strategies with your blog and with what you were doing before. I'm glad you found value here and it was helpful to and congratulations on the success and the results that you've had so far just in such a short period of time. I mean, that hopefully, I would think you're excited about the future. Is that right? 

Sandra: Yeah, absolutely. Because I mean, what I've made so far with Legendary has been unexpected. I mean, and you know, just the way things just come. I mean, and I'm not putting 100% effort in. So it's crazy. So that's why I want people to know that you just have to start, don't worry about what you have and what you don't have. I don't have every piece in place. I don't have all these. I don't have the whole funnel system in place. I mean, I just do. I started out with what I had and just went with it. Put a link in there and just start doing it. Just start providing value and that's what you have to do. And, and that's that's the idea. Just go with it. Just start and keep moving. Yeah. So I am grateful and I'm glad I stumbled across this community. It's a great community. So I'm really happy about it and I'm excited for, you know, to keep building and growing and moving forward. 

Dave: Yeah, yeah. Well, I am too. I am too. I am the result. Let's make them intentional and not unexpected because you know, the beauty of this is that sure, the first couple are a surprise. And then you set up processes and systems whether that's just daily, posting daily email to your list, what to wear, those types of things become more predictable. And then you look back over the last six months and notice that hey, I make you know, five sales here a day five sales here a day usually generate about 100 front end leads in and now all of a sudden, you've got data and history and you can track and you know what I mean? It's just cool to me, it's just a cool, cool thing to be able to have all that accessible on a laptop or even a cell phone can do from anywhere in the world. It's like your life now everywhere you go, Oh, I have to you know, let me capture this clip or let me know this. 

Sandra: So yeah, it has become intense and started going out to try you know wishy washy when I started seeing how it unfolded. I'm like no, no, no, I'm really becoming more intentional. How to take a step back to really analyze and not just go now. I'm excited. It's exciting. It's very exciting.

Dave: I'm still excited. Well over a decade after I got started and excited about this business model, the same business model that we teach, we eat our own cooking here. I've been using this business model so many things that I would be doing and it's still this and it's just because the business model is so highly leveraged. It's fun. It's got low overhead, it's low stress. You mentioned stress earlier. It's low stress. I mean people don't take risks, low risk and low stress. It is like people really don't understand if you understood how low risk and low stress this can be. You would jump absolutely head first or that first 30 days to get through that valley of despair so you can actually run this thing and enjoy it. But yes, low stress, low risk people. Really, you know, there's a lot of people out there that have complained about $7 For God's sake. I know

it's predictable it's like they just have no idea zero self awareness about other options. What else is out there? Other bullshit they probably spent money on, you know, waste I have. I wasted money in the past. Particularly when people do it you waste Money and you have a hard time paying $7 really not a big deal. Even $2,500 For our Blueprints or one of our Blueprints is a drop in the bucket compared to university education. You take marketing, there's stuff in masters level courses for marketing degrees at colleges, but the content doesn't touch our content. It doesn't touch what we're talking about and what we're teaching. It is a shame. 

Sandra: People don't look at it that way. They immediately think Oh, it's a scam. You know, although I have what I said, I haven't heard that on my end, but I see it. 

Dave: People automatically think that they're out there. We got to do a better job. You know, it's not their fault. I mean, ultimately, we have to take better, more responsibility for people. I'm glad people are not saying that to you. Because if they're saying that on your content, if if people are saying so and I don't care what you're doing, probably selling if you're selling, you know, parental information products if you're selling I mean if people are saying negative feedback on your content, you got to do better wanna people but the truth is we have to take ultimate responsibility for that. We're not a community, we're communicating the message in a schemee way. Slimy something that you're doing saying how you're delivering it is coming across slimy, scheming, as I like to say, and I think that it's because I see it there's a lot of repeated videos of the same over and over again and I and I think that's important to realize you can't keep repeating somebody else's stuff. You have to make it your own and create your own videos. Sandra: Because when you do that and shift the content around, you don't look like a scammer. You don't look pleasee and that's what people are seeing. Oh, I see the same video, you just put the same word on your video that somebody else did you know, and you have to stop doing that. You cannot do that because it does not work and it makes legendary look bad to know 

Dave: Hello, did we all do that? We all hear that. So come on. Now get it together. There's a point at which you have to start to develop your own voice in your own message and it's real, only hurting you not to do that. I totally get it and I totally understand that we all want to copy and model and all this when we get started for the first week or so. You have to start to develop your own voice. I totally agree. With that. Part of your brain may not have been used a lot lately. Maybe you were taking orders from a boss or you weren't thinking you know, I know I get it society's built away that in big, you know, they don't want us to think but hey, we gotta get some WD 40 back in that brain muscle part that does the critical thinking and may in think ourselves, you know come look at something in really it's a lot easier than then we're making it out to be honestly saying it is all it is it's just adding your own twist on something you don't even have to come up with original ideas. But I agree don't copy stuff word for word because it makes you look bad and you'll likely get your account shut down because of it. 

Sandra: Another thing also is if you research some of these things that you want to create, recreate a video around, realize that it's not legit or it's not real So do your research before you read post something because there's some things that it's for example if you're posting Oh these jobs are available you know you can apply to them right now and make all this money now and when you look at that they're not hiring they're not doing any of that they're you know, do some research before you repost because you're creating value on your account. You're building your account up and getting your reputation and the reputation of what you're promoting. And so when you do research and really create value and be authentic around your videos, you're gonna you're gonna it's gonna it's gonna explode.

Dave: You're gonna take it much further than you are now. And just because it's something original, you know, it's, you know, a lot of people get their start from modeling slash copying other people's videos, and it's a great way to get off the ground. But again, to be clear with everybody, if that is what you do all the time on an ongoing basis. You are going to sound like everybody else and people are going to interpret that as your scamming. You're something that you're doing sounds weird, fishy. It just sounds like scam is a word that people use when they don't understand what's going on, but it feels fishy. They won't understand why you're saying the same thing. A bunch of other people. You got to think about it from their perspective, as Sandra just said. Think about the user's experience they're getting on TikTok. And they've just scrolled through for eight or nine minutes before you got there. And they heard a couple of other videos that are damn near word for word exactly like what you're saying. And by the time they get to your video, they've already heard it twice. Maybe they're going to take some anger out on your video. So they're going to get down there in the comments and say, Damn, scammer, what the hell? I've already seen the same video from two other people, right? Whereas if you put a little bit of effort, you can even talk about a similar theme or make the same point. Instead of using our story, you use your own story. You know, you find a similar story in your life to the story they told or you just deliver it in a slightly different way you're in now all of a sudden, that's a step in the right direction. To where it feels more original or authentic. And I think that's what you're talking about in Sandra, I think it's much needed to be said and I think you're spot on. 

Sandra: Another thing I want to say is just because the video has reached 1 million views and went viral, doesn't mean that if you replicate that video, yours is going to go viral as well. It doesn't work. To replicate, you know, don't replicate other people's work, create your own work. Let people see who you are and you know, you're going to get attention, you're going to get traction. 

Dave: Well I think creativity is difficult for people. I mean, I think coming up with completely original ideas is difficult. 

Sandra: It’s not easy because it takes time to create. Also something that's easy to look at what it is yeah, look at other nonmatching don't look at other people's maybe that's fine. Just try to twist it around and try to make it your own instead of trying. You know, instead of doing it word for word instead of repeating it creating your own that has a guide.

Dave: We all use other videos as guides. I mean, it's, you know, it's like old art. When somebody says what was your inspiration? Right? Every artist has usually an inspiration for a painting. And that doesn't mean that they paint it word for word like that. It simply means that it was something that inspired the thought or inspire the idea to paint that thing and I think that's where we need to get to is we need to find inspiration where we were open we're looking at other people's content in in we're open to you to find inspiration for new ideas or to put our own twist on something that is you said, not copied and that is what takes work. You got to crank up that old rusty brain a little bit and be open to having a little creativity circulating in your brain. You know. So nice Sandra, listen, it's been great getting to know you in talking and sharing. What would you say finally to somebody who's considering going through the 15 Day Challenge. Somebody who's you know what, somebody who's thinking about joining our community here and legendary based on what you've got out of it. And what would you tell that person if that's going to be a good decision or based on your experience or not? 

Sandra: I think that Legendary is a great program. I think I would say be patient. Don't expect to bring all the pieces together at once. I started without doing that and I succeeded. To this day, I still haven't put everything together, you know and I still get you know and I still see results. So don't feel like you have to have all the pieces of the funnel 100% together with your email list or your autoresponder. You don't have to have all that just started. Just start working it out and as time progresses and as you start gaining money, then you start to use that money to reinvest it in building. But just start, don't let anything hold you back and be patient and get involved and listen to other people and get inspired by what other people are saying and every every week of legendary every comment every there's there's clues. Come up, read up, be inspired and that's going to take you that's going to reach success. 

Dave: Really, really great point, really great point. There are clues if you want to. If you're willing to listen for them, if you're willing to ask for them. They are here and a short chapter out of your life of focused immersion. Nine to 12 months is what can produce a lifetime of fruit. And whatever life you have left it would be worth learning the skills to make it a better quality of life. And so Sandra, keep leading the way on that. We're looking forward to learning more from you. Give us final thoughts here and then we'll wrap up. 

Sandra: One thing I want to say I want to add is consistency is key. Now consistency is key. You won't get anywhere without consistency. Because I fell off the boat for a little bit and I took a step back and trying to get back on it's tough. So be consistent every day and keep moving. Don't stop and be intentional. Be intentional with what you're sharing and be authentic. Be yourself and succeed. Thanks. 

Dave: Hey, you're welcome and thank you and I hope you go live more. @Bohogirlboss on TikTok you can also be found at Sandracompillo.com That's your blog. And yeah, thanks for your knowledge or experience. I'm looking forward to watching you find your voice even more and really come out with the best content and ideas that you have. As you step into the best version of yourself listening to your inner voice and your inner Norstar someone else's and yeah, stay legendary. Keep up the good work. All right, thanks. Alright Sandra, we'll talk to you later. My friends Friday, February 4 2022 means that we're approximately 35 days into this year and so much time so, so early in the game, whether you're starting today or starting over today, to make this year the best year of your life. Online sales are absolutely exploding. We just had our biggest month as we're going into our sixth year of business. This year, our anniversary is in March I believe. And we just had in January our biggest record month of all time. So like sales are exploding now is an absolutely smart time to get started and take this seriously because it's just right now this is where everybody's at and where buddy's going so think about that that that marinate check out a couple of episodes of Wake Up Legendary over on our podcast you can check that out. You know by going to Apple or any of your podcast platforms type it in wakeup legendary. We also leave the replays up here on the Facebook page and also on our YouTube channel. Just type in my name on YouTube to find our channel and get started making a powerful decision today to do something that puts you outside of your comfort zone. And that puts you on the path to getting the results that you want. Maybe that's enrolling in our Blueprints. Maybe that's getting started with the challenge. Maybe that's reengaging restarting today. Maybe that's using the weekend as a launch pad, whatever it is for you to you know, use this moment as a reset and make sure that you finish strong and or reset what you you need to do in your business so you can keep the train rolling I say this all the time, the biggest and much only way to fail is to quit. And so the number one job kind of like your number one rule of investing by Warren Buffett is don't lose money. Well ours here is don't quit right because if you quit that's pretty much the only way that you can lose we need a chance to see how your seeds are going to grow and you do too. And that takes a little bit of time. So settle in, put your seatbelt on and get ready for the ride. And yeah, we will see you back here on Monday at 10am. Eastern Time for another episode of wakeup legendary get outta here have a great weekend. 

The Secrets To Online Success For Couples

Below is the transcription of this episode:

Matt: Hello, everyone. Happy Wednesday. Today is February 2, we got a new month. Hopefully your second month of the year started off well. If you don't already know me, my name is Matt. I'm the CMO here at Legendary. I host every Wednesday typically and I'll fill in every now and then outside of that too, but typically I'm here every Wednesday and we've got awesome guests lined up. We always bring in live guests from our community or from our affiliate base or something like that every single Monday through Friday at 10am Eastern if you're newer you can sign up to get text message reminders. All you have to do is send a simple little text message with the letters WUL to (813)-296-8553. And that will get you a text message reminder every single time that we're alive. We don't sell anything through that. So you're free to sign up for those and don't worry about getting a bunch of spam and stuff like that. So for those of you who are here with us live, we encourage you to engage with us in the chat and we'll try to engage a little bit with you if that makes sense. Let's bring in our guests Dave and Gina what's happening.

Dave: Good morning, everyone. Morning.

Matt: So tell us a little bit about you guys. Where are you guys calling in from? What's your story?

Dave: So we're in Pittsburgh, Pennsylvania. We actually got started in November of 2020. With the challenge. We ran into a bit of a rollercoaster ride with some family issues that you know kind of had to take precedence over starting an online business but we actually got back into the swing of things and 2021 and we started doing all this in August of 2021.

Matt: Cool. So you took a little bit of time off when you started. And then you were like Alright, we're back baby. And here we go kind of thing. I like it. Cool. So spam calls here. So you guys are on TikTok. You're on Instagram. I'm curious when you started, did you just buy our course in November or did you actually start some of the training or like was that splintered? 

Dave: So we basically went all in back in 2020 in November 2020. And we loved it. I mean it was you know when we saw the introductory video with Dave I mean, I don't know who could watch that and not want to run through a brick wall for the guy. We kind of looked at each other and said you know what, this is something that no, we think we can do and we figured you know if we're gonna do it, we're gonna go all in and haven't really looked back.

Matt: Really cool. I love that. I also just wanted to take a second and pause just because I feel like sometimes in the content creation world or especially in this industry, right like the industry where people are learning how to make money online or build a business or whatever. There's a lot of weird shaming that happens like, Oh, you got you stopped or you quit or whatever. And I think sometimes people just forget, and it's a sales tactic, right? But sometimes people forget that, you know, life is pretty long. Generally not you know, there's obviously tragic things, whatever, but, but like, generally speaking like you got a lot of time, you know, and I think sometimes people need that's a message of relief to people, or like a breath of fresh air to people in this industry. Because, man when you've got when you've got years and years and years ahead of you. I mean, you guys only delayed for nine months or something like 9, 10 months and it's like in the grand scheme. It's just such not a big deal. You know, and, you know, for those two people or for YouTube people Sure, I mean, maybe a loss in a few months but in reality like you know, if stuff comes up and you know, you gotta be easy on yourself. You have to give yourself a little bit of grace to just, you're on your own journey. And so that's cool that you guys were able to come back, re approach it, re engage in and actually be really successful too, which is even cooler. So that's really cool. Tell us a little bit about how you guys started to generate a little bit of money in August and kind of September and October and it's really kind of snowballed a little bit since then I would say but you guys are just you're creating content on social media. I think that you've also got a little bit of a Facebook group going on too. And so you're kind of just working multiple different angles and building a community I would say right, your Facebook groups are newer but again, like there's always a day one for people and people forget that. But tell us a little bit about how the content creation has gone was that a struggle was how's that

Dave: So I mean, I'm sure people have noticed that it's Dave and Gina. But for the most part, you guys get the pleasure of seeing this ugly mug. The majority of the time and for me personally that that was a big thing. The idea of doing it wasn't a problem for me, it was the fact that I'm going to hit one little button and it has the potential for millions of people to be able to see it. But you know, as with anything new the more you do it, the more comfortable you do it, the easier it gets. And you know what, it's a business this is how we're gonna build and grow and get people on board with it too. So it's what you do for work.

Matt: Yeah, I love it. And it is kind of true, maybe not millions. Well, it has the potential for millions but I know that you guys have had hundreds and hundreds of 1000s of people see your guys' videos, which is kind of crazy to think about right. I mean, we live in a very weird world. It's a fun world, but it's a weird one. Was that day one hitting post. Now, actually, I'm really curious about your first 60 days. I'm curious about those first couple of months where things are a little bit slower and for you to unpack, maybe there's a dynamic between the two of you. That's kind of like dude, like, I don't know if this is working, like are we gonna like is this? Are we picking up steam? Are we not? What was that like?

Dave: Yeah, I mean, I knew right from the get go that it was going to be something that was going to take some time to refine and kind of hone in what our message was going to be to people because walking into it, almost completely blind. There's going to be hurdles and things that you just have to work around and almost learn on the fly. And that's what we've done. We've reached out to people too, and I've gotten some fantastic support and it's just a great community across the board for anybody that's doing this type of stuff. It's pretty awesome.

Gina: He’s more patient than I am so he's the one telling me. We're not going to do this overnight. We're in it for the long haul.

Matt: Yeah, and you're like hey yeah, well, that's that's a good partnership to have. Right? I'm a bit the same way too. With my spouse, Katherine. So in a lot of ways. She's like, like, let's make this work. Like what are we doing here? Like, what's the point? Like, like, come on, come on. And I don't know I don't. Maybe it's not even really that I have a lot of patience but it's maybe it's just more like I'm a little bit more in it for the journey and for the experience, I guess. But yeah, that's funny. It's a good combo to have because it sort of reminds the more patient person of like, I do think kind of a little bit of steady pressure. It is honestly healthy, you know, and maybe it doesn't always you know, I think for me, sometimes it's just it's, it's kids sometimes like getting on my nerves, but that little healthy push of pressure has always been helpful for me. So cool. That's funny. So then you guys have gotten just over the course of your journey a little bit more traction, what's been instrumental in getting traction on let's say, TikTok or Instagram, especially tick tock is you've had a lot of growth there, but what strategies have you deployed to figure out the algorithm right to figure out how to create content?

Dave: You know, I think, speaking on both our behalf so I think it's more being willing to be honest and upfront with people and answering the questions that they have geared around, you know, what the business model is. I think you know, anybody that would go through our profile right now, you would probably notice that most of the popularity on certain videos is specifically geared towards you know, explaining what things are and how they work and how you can actually do them.

Matt: Yeah, that's cool. And so when you're going in and creating content every day, what do you do first of all, do you have content that you create every day or is it sporadic? Or your system and how did you figure out that system?

Dave: Oh, honestly, it's a mixture. And I know that probably a terrible thing to say, but nothing is a terrible thing to say. But it's a real life thing. I mean, there's there's days when I'm like, You know what, I'm going to sit in a room and just hammer out some out of traps and just have them ready and go and then there's times and I'm sitting there and you just kind of get inspired by almost anything and it's like, you know what, I can make this work and out comes the phone, pop the app on and just go to town with it. So it's a healthy one, I would say between batching and creating on the fly.

Matt: Yeah, yeah. Cool. I, you know, what I used to do when I was when I was getting started, and sometimes it's helpful with a lot of times it's not, I would, I would hear somebody on one of the shows, say something like, you know, you have to create five pieces of content a day, right? Or you have to create 10 piece content. They like it as a law like it was in the Constitution. And I was just like, okay, all right, like this is gospel right. But then what I found is, and I didn't know at the time, because I was still figuring out who I was and my personality and how I operate and function well, so I had insecurities that I felt insecure by what other people would say. And so I just always tried to do something that someone else was doing and it never felt right. And it was kind of relieving for me to hear you guys just be like, you know, it's real life. Like some things we kill it. Some days we put out 10 pieces of batch content. Some days you put out one or not, you know, and that's kind of life. I think that systems are good and helpful. But I think also knowing who you are and knowing your structure and just kind of how you're built is really helpful and refreshing to a lot of people. It's refreshing to me, and I'm sure it is to a lot of people who are listening because man there's there's, it's it's a struggle when you're trying to fit a square inside of a circular hole like just doesn't really work and it doesn't fit and people are confused about why it doesn't fit and why it doesn't quite resonate. So. That's cool. I actually liked that. He said, You know, maybe this is bad to say but I just I don't really think anything's bad to say you know, I mean it's like it's life. We have, you know, sort of this, this one opportunity to go at it and you're balancing you guys are both balancing jobs, right? Yeah. I think that's like the most relatable thing of all time, which is, you know, a married couple who's balancing full time jobs and and now starting to make money on the internet, which is really, really cool and you know, I always I always tell people to, I'll get off my little rant here, but I always tell people, you know, to me, everything that people will come on the show and they'll say things like, well, they'll say things like you know this I know this might be bad to say, or sometimes people always say they'll say something like yeah, I still have that full time job. You know, like it's like it's a prison sentence or something. And you know, even with full time jobs, like I just remember and sync back of how much my full time jobs were when I was getting started. gave me the ability to do test and trial paid ads and build some marketing skills. Right. And so I think I used to be hard on myself about that. But man, I now see how much a full time job is a blessing to have and it can feed into your business. It can provide safety and security, which is good. I mean, some entrepreneurs in this industry are crazy like this legit crazy. Like hey, I made 50 bucks yesterday and I quit my job. Please don't do that. I was not bold, entrepreneurial. That might just be stupidity, you know? No, I I say that only half truthfully. But for you guys. How on earth do you guys find the time to build out stuff? And I'm also curious how the Facebook group idea came about and when did you start that and how's that going?

Gina: So, the Facebook group is pretty new. We just kind of started it I'd say what like two three weeks ago?

Dave: Yeah. And it's pretty green in you know, from talking to you know, mentors and friends we've made on this journey. It just became more and more clear that you know, people need a safe place to go to to ask questions, get help, get guidance, more direction. And, you know, we figured, you know, it's not a new concept. So you know, this is the next step. Right?

Matt: Yeah, totally. Totally.

Gina: The time. Oh, boy. His schedules are a lot more lenient than mine. That's why you see his face a lot more than mine. Make it work.

Matt: Yeah, you'll make it work. Yeah. And you've just got to figure out a good flow and a good system. Yeah, it just makes sense. I mean, over time, that sort of settles in. We've got I've witnessed and and been around a lot of different married couples who or even just partners or spouses or even just business partners who do this together as friends, or do any sort of business together as friends and it's sort of like, you sit down, and and most days in the beginning, you're you're just figuring out, what the hell do we need to do? And then it's like, do you want to do it? Do you want to do it? It's like, yeah, I can do whatever. And then you sort of figure out roles and who's got more time and energy to devote to that kind of thing. But I think I think the Facebook group you guys have I think less than 20 people in that Facebook group. And I wanted to say that out loud and acknowledge that because there's also a lot of people on this call, who are like, oh, there's you mean, you mean, there's people who are on this show who don't have 1000 people in their Facebook group, right and I think people often miss the steps along the way to six figures. People often miss the steps along the way to getting your first $10,000 a month or something like that. And there's steps and there's growth stages there and you can be successful on the internet. And you can be making money on the internet and not have a massively huge following. You got 16,000 on your tick tock, a little over and quite a few on Instagram. I didn't look but you've also got your Facebook group that you've just started to. And as that builds and grows and as you're able to sort of help and educate people through that group. That'll become a really, really powerful social testimonial. You know, for you guys and for your brand and everything like that. What uh, what in terms of building your audience what's our you have an email list too, and how is that you email out to your list?

Dave: Yeah, we do have an email list. I think the last day will be the other day we were just under 600. 

Matt: Wow. That's awesome. That's growing quickly.

Dave: Never would have guessed that. I mean, Jesus, it's, it's a roller coaster ride, but, man, it's those small goals that you hit. I mean, anybody watching now or watching wants to replay them embrace those goals because that's that shot in the arm that just makes you want to hit that next one and just keep building and growing and I'm ready to run through a wall right now.

Matt: Well, I just feel like Yeah, I mean, when you've got an email list of that amount. And you've got followers at the level that you have started a group. That to me says if we can do that, we can certainly go to any height and anything. No question about it. It's a replicable, replicable result, a result you've got that you can do over and over again. You can accomplish that again and again, which I think is really powerful, really cool. Because it gives you hope, but also, it's not just blind hope anymore. You guys are actually having success. You guys are actually seeing it come through Right. Which is really, that is more powerful than anything else I think. So tell me a little bit about the future. You guys are still working full time jobs. You're putting money in the bank account that way which is great. And he's got this sort of sprouted online business that's popped through the ground and it's kind of like every go like I'm alive, you know? And tell us a little bit about the future and sort of do you have dreams and goals and aspirations for the future and what you want for the business but then also what you want for your lives after the business becomes even more successful too.

Dave: Oh yeah, without a doubt, I mean, our my my number one main goal is to be able to grow this to the point where you know the the pretty one of the couples no longer has to you know, punch into that time clock in you know, I can retire Gino basically that that's absolutely major goal number one. And, you know, I'll be happy when we don't, but when we get to that point. And then if things allow themselves to be then, you know, I guess the ultimate goal would be to where I can hang up my gloves to and we're both doing this entrepreneurial journey full time and taking it as far as we can. But um yeah, I mean that's really it for us. We want to be able to walk away from that grind and hopefully inspire people to do the same thing and let them know that this is something that can be achieved. And how far away it might seem. You just take one step at a time and you're going to get there.

Matt: I love it. That's super cool. And yeah, I like Brad said this in the chat too, when not if and I like that clarification. I almost like it better than just saying it as normal because it it sort of allows a little insight into how you're beginning to reframe stuff, or maybe you already have but just starting to reframe that statement even I'm just like, No, it's if it's or it's not if it's when and that's really cool. And it's probably you know, it's probably really, really cool to have somebody alongside of you who's fighting and grinding as much you know, as you are and they're like, you know, it's real in the trenches kind of thing every day. And it's like, it's like, hey, it's not it's just win, which is, you know, here's the thing like, that has become a little bit of like a cliche phrase, or a kind of a cliche thing in our industry will it's not if it's when, you know, you will be successful, whatever. But um, the more that I've been in this industry, where we're at today, right now

By every metric that I can track, which is not a lot, but by every metric that I can track, I'm seeing more people have success on the internet, especially in our community than I have since I've started back in 2010. So that's a solid, let's call it like 11 or 12 years, and it has gotten exponentially easier to do so over the last 12 years. And the funny part is 10 years ago, I got the same thing. That I get today from people in terms of excuses of why it's not gonna work well. It's saturated. It's like, Guys, I mean, maybe I wouldn't believe you or maybe I would believe that, except that everybody said that 10 years ago, and nothing's changed in the last 10 years except people are making more money on the internet than they were 10 years ago. That's the only difference like, I just don't think it is you know, and I get the same things over and over and over again. It's alright, at some point, like somebody just needs to slap this person. No, it just doesn't work that way. But I do think that the whole when and not if thing is more definitely more true now than it ever could be or ever has been that I've seen. And even in the exact metrics that I look at, I see that there's more people who are verifiably they saw what I can everything that I can track finding success on the internet than they were 10 years ago or ever before that I've seen. And I think it's just a testament to that mentality. And I think it helps verify that mentality. Not that again, not that I'm guaranteeing that people are going to make money if they never stopped or whatever. But generally, I think most people that I see are the average person out there who's like, Hey, I'm gonna figure this out. They've been successful at their jobs, right? They've been successful in the work that they do outside of the internet. And David always says this phrase to masterminds. He's like, Hey, you didn't just come here to somehow get dumb overnight. Like, you've been smart. We've paid the bills, maybe bought a house, maybe paid rent every month, you pay your bill, like, you put food on the table and you eat like you're a functional human being for the most part. Like you've learned how to solve problems and become a little bit of an engineer of life. This is just another piece and facet of that, except now you're not going to work and a boss isn't telling you what to do. You've certainly got to instruct yourself. You're an entrepreneur. Business Owner. So now you've got to consistently go at this because you got no one to answer to. And it's just an interesting thing, where when there's a boss, it's like, well, you know how I got hits or the boss. I mean, somebody is going to get me in trouble. But then it's us. And it's like, well, you know, are you going to get yourself in trouble? Are you going to be the one breathing down your neck like, hey, hey, like, you're going to get to work today? Or what are you doing, you know, and we sabotage ourselves more than we're willing to sabotage our boss, social constructs or whatever, but to tie that all back a little bit of a rant there, but to tie that all back, the when not if kind of thing is more true today. And I love that you've adopted that mentality for your business because, man, is it true for most people who just continue to work and learn and figure it out and implement what they learn? And the internet is a wildly profitable place to be learning skills these days. It's crazy.

Dave: Yeah, I mean, that's something that we try to kind of remind ourselves to, to, it's been drawn in your head by others to always be learning and it couldn't be more accurate. Like you have to learn and grow and know not only for your business, but as a person too. And that all shows through your content and the messaging. 

Gina: What's nice about us too is we have the accountability of each other and whether you want to do it or not, yeah, like you said, you don't have a boss. So he does have that self discipline to Yeah, you don't might not want to do anything that day. You're not feeling it, that you have to do anyway. Especially if you have that angle. Yep.

Matt: Yeah, totally. Especially I love that you guys have this like a boss employee. Dynamic is hilarious. I know. It's just as awesome. And I like that you guys have found a good sort of rhythm to do all that. That's super cool. For everybody who's here, I'll let you guys have the last word for everybody who's here new people, especially people who are just newer to our community. Like they're like, this is the first week of listener episodes I've ever seen. What would you tell those people who are still in the phase of figuring out like, Could I actually pull this off? Could I actually make a little bit of money online? Maybe quit my job someday, maybe develop a full time business? What would you say to those people?

Dave: Oh, 1,000%. I mean, you got to the point that you're at, for a reason. Make that reason a reality. I mean, it can happen. I mean, we're proof positive that you know, the system that you guys taught us works, and you just have to implement it and just be consistent with it and know that it's something that's going to take some time and effort on your end to make happen. But if you wanna, if you want it, it's all there to take. Just get after it. Don't Don't give up. Reach out to people.

Matt: You're going to get in valleys. You're going to have the highs that just keep pushing through because it works that's cool as really cool. And even if you got to take nine months off you guys are living proof that eight legendary still gonna be here nine months later, like it's gonna be okay, life's gonna be okay. If you need to take some time off for yourself or for personal stuff, you just need a a one month like dang, I gotta I gotta go up into the mountains. I got to rent an Airbnb and disappear for a little bit. Come back refreshed, like just still be here, guys. It's not a big deal. So absolutely. Well cool, guys. Thanks. So much for coming on. Thanks for taking time and making time out of your day. We know you've got other stuff going on. So we're really thankful that you guys are willing to come on and share with us because every single time that somebody comes on it's it's always helpful to me. It's always helpful to our community. So thanks, guys.

Dave: Oh, thank you. We appreciate it. 1,000%

Gina: This is one of his goals from day one not gonna lie. That was one of the very first things he said is I will be on Wake Up Legendary someday,

but before the commission. It was these guys who needed to know who we are. Exam. That's so cool.

Matt: Is this the best? Is this your best handle here? Yes. All right, cool. Well, thanks, guys. Have a good rest of your day today Wednesday and touch base with us in a couple months shoot us a message or an email and just let us know how things are going. We'd love to have you back on.

Dave: Absolutely Thanks, man. Thank you.

Matt: Alright guys, right here on the screen. You can see it if you look at it's @dave.and.gina you guys can follow them on Instagram you can follow them on TikTok. They're on Instagram and Tiktok is the best place to find and follow them. And like I always tell you when you go when you go find them and follow them. Give them a little bit of support. Comment, let them know hey, I found you on Wake Up Legendary. Tell them something that was inspirational about the episode. And you guys are awesome. You're gonna want to follow them. You don't want to follow them and see where their journey leaves because I think they're going to be big. So thanks, guys. I appreciate it so much for coming on for everybody who tuned in. Thanks so much. If you want to find us on Apple podcasts, Spotify, you can even watch videos on Spotify. If you want, you can always watch us on Facebook at 10am. Eastern every single Monday through Friday. Go give Dave and Gina a follow and we'll be back here tomorrow same time at the same place 10am Eastern.

The Beginners Strategy To Crush Social Media

Below is the transcription of this episode:

JoAnn: Hello, everyone and wake up. Welcome to wake up legendary. My name is JoAnn. I am a member of the marketing team here today and I will be your host of today's episode of wake up legendary. We have an awesome awesome guest today. I'm super excited for you to meet her. Her name is Bianca and let me welcome Bianca to the show. Hello. How are you doing today? 

Bianca: I'm doing really well. I'm doing really well. How about you?

JoAnn: I am doing awesome. So as always, if you are new to the show, you can definitely get reminders to check us out and whenever we go live you can text WUL to  (813)-296-8553. And get a quick reminder when we go live Monday through Friday, so be sure if you aren't getting these reminders definitely sign up for them. So Bianca, I'm super excited. How about you share with us really quick, why you picked today as your interview day and why that was important to you.

Bianca: Yeah, absolutely. So today is actually the seven year anniversary of the passing of my father. And you know, for the past six years, it's been something that of course has been a really sad day. And when I was invited on the show and I saw the date I just took that as a sign and put that today and moving forward it will be a day of celebration, as opposed to a sad day.

JoAnn: Oh, I love that. Obviously my condolences for your loss. But I love when you can turn any moment into a positive one and a celebration of life. That's amazing. So go back with us a little bit and share with us about your experience of watching your dad doing the nine to five and how you came about to starting your own online business.

Bianca: Yeah, absolutely. And I'd love to share a little bit of background of you know, where he came from and how he even got here, you know, to begin with, so, my dad grew up in rural Mexico and he was the oldest of seven children. And when he was four years old, he started working part time. So my dad was working on a pig farm and then he also was doing milk deliveries just to help support the family. And then when my dad was in the fifth grade, he actually had to leave school so that he could work full time so that my dad was 10 when he started full time work. And you know he had been doing that nine to five ever since except for my dad it was more so 4am until 6pm. So 12 plus hour shifts were something he was very much used to. And when he first came to America when he was 19 he was working three jobs. And then by the time that he started, you know, a family with my mother and we were all born. He was working one job, but it was seven days a week. So his work ethic has always been very strong. He's always had that mentality of needing to work to really support the family. That was his love language, that was the way that he communicated how much he cared. And that work ethic really passed on to me in so many different ways and I don't do manual labor like my dad did. But you know, just always being ready to rock and roll. Get things done. And push myself you know no matter what.

JoAnn: oh I love that. And those are qualities all of us need in our business, especially when starting out. So fast forward a little bit to what led you here and actually taking the leap of faith and starting something online.

Bianca: Yeah, absolutely. So there really was, I think, just a slew of things that had happened in my life and my family's life that kind of led me to this point. And it really started with when I was doing the nine to five and I unfortunately was not treated very well by my employer. This wasn't just me, it was the entire employee body. And it took me to be pregnant with my twins to really understand that. I had a high risk pregnancy and I was denied accommodations to work from home two to three days a week. So that I have less stress in my body and less stress for the babies. And then you know a lot of things happen. I watched my kids, you know, fight for their lives in the NICU for two and a half months, got back to work and just thought there's so much more to life than this. I need to be home with my kids. And then it was just a chain of events that kind of led them to me telling my husband one day said we need to we need to change this because I had the golden handcuffs at work, which means it's an HR term where they give you you know, a salary more inflated than technically the value of the role. So it makes it a lot harder for you to go somewhere else. And that happened to me and I couldn't stand feeling like I was a prisoner. And so um, we decided to sell our house and use the equity. We moved to Ireland. My husband is Irish and his family's there. They hadn't met our kids yet. And so we actually were planning to stay there permanently. We only stayed there for six months and my husband convinced us to move back to America. So we moved back this June and you know, it's like we went from having like a house and two cars and all middle class family to moving into a very small apartment and kind of like restarting our life and so it was just like taking these massive leaps of faith things that would probably scare other people and we knew that I knew that my you know, my family was likely really scared for us and the decisions we were making. And you know, then I found this TikTok video in October this past October talking about passive income talking about earning money while you sleep and I was like okay, you know what I've taken so many like big leaps of faith at this point like what is one more and what is $7 And that's how it started. 

JoAnn: Wow, What a story. So now that you have shared I read in the quick questionnaire that it was really that nine to five. What is it that you really hate, disliked in what you saw from your dad and from your own experience that you're like, I can't go back to that. 

Bianca: Yeah, yeah, that's a great question. You know, with my mother, I think that if he was such a strong worker, but at the end of the day, he really saw his, you know, leadership as people that he always needed to respect because they were giving him money. So it wasn't like I'm earning this and I deserve this. They're giving it to me. And I think that that mentality did pass on to me to some extent and of course it took me to have kids to search and understand, but you know, there's something that's not right here. The thing that really was unsettling to me beyond them denying my accommodation, you know, for my pregnancy, was having to ask them permission to go to the doctor. But this isn't just me. This is anybody who's in a nine to five. When you have children or even if you don't have children, you still have to ask permission to live your life. And that guilt that looms over your head when you go on your vacation and you feel like oh, I just need to check my email and I gotta make sure to stay on top of everything. Because you know that when you go back to work, just mounds and mounds of emails and you know, tasks and things to get done. It's like that's just that's not a way to live. That's like having that anxiety, having that fear and that feels like all of those things. Like why should we feel that way? And so like when this opportunity presented itself to, to have passive income to be my own boss to no longer have to ask that permission to not feel guilty to take my children to therapy. It was like Why wouldn't I do this?

JoAnn: Wow. Okay, so then here's my next question. Yeah. I'm sure there's some fear involved. Some concern you're going in, you're going to jump in both feet. Did you overcome that? Like I'm not going to do the nine to five. I don't have a million dollars in the bank. But I need to do this. I need to go down this path and start this journey. How did you do it?

Bianca: You know, what I learned from my dad is about being really resourceful. And one of the biggest, like things that I ever took from his life was that when he came to America and he didn't know English, he didn't know where to go to learn it. But he figured it out. He actually learned from Sesame Street, one of the things that are right in front of your face that's so easy and accessible, and you don't think about it and it's like that creative resourcefulness I used that I like, how Can I channel this into my life? Um, so I, you know, talked with my husband and he is a stay at home dad. He is with the kids to allow me to do things like this. And I started doing contracting work, because to me, there was just so much more flexibility I was able to say when am I available? And, you know, each week I'd have a set schedule, I can, you know, change it around based on whatever my kids might need that week. So that really gave me a ton of flexibility to be able to do this and honestly like I would not be able to do this without my husband like that's for sure. You know, he's just an amazing person and he's my rock and he loves this idea. So he's, you know, loves seeing my success so far and it's great and it's nice to know that I still have, you know, extra income coming in. I kind of learned that from, you know, the 15 day business builder challenge. We talked about multiple streams of income and how important that is. So having, you know, the two contractor roles plus this has just been really helpful.

JoAnn: Yeah, so it really sounds like it's not you're asking yourself, How can I do this? Being resourceful is so key, not just in your art business that we're starting anything we do. It really comes down to Alright, how badly do I want this? How do I make it happen and really just putting your blinders on if I'm going to figure this out. What can I do to make this work? And having a supportive husband, okay, so you went through the challenge? Were there any big aha moments for you when you were going through it?

Bianca: You know, a lot. I think that one of the things that really stuck out the most was about the mindset piece. That was just, you know, something I feel like Dave really just like hammered home and, you know, when it was talked about with Rich Dad, Poor Dad, and you know, recommended to read that I did. And there was just so much reflection that I did after reading that book and of course, after just taking the challenge in general, and I did think to myself, like, do I have a rich dad? Do I have a poor dad way like Robert  And I thought about it, it's like, well, technically, I mean, literally, my dad was really poor and like, you know, obviously like, built a really great life. Um, but like he never put me in a box to say Bianca you need to go to college and you need to do this like this is the only way to do it. It was like anything that I did was amazing to him, right? And he always just encouraged me to go out and do whatever I wanted to do to chase my dreams. He actually wanted me to be a singer, but he was a big dreamer, and I loved that about him and that I think just being able to really relate back to my personal life with taking the 15 Day Challenge just meant so much to me, because I just connected with it really, really well. And my mind was shifting and it was opening to the possibilities of leaving that kind of, you know, societal norm of going to your educational institution, getting your degree potentially even going further and doing graduate studies. You know, I got two master's degrees and I was very much aligned with the norm. And I still do not feel self fulfilled after all of that. And it's like we really, I think, embrace that, that for your educational institution track. And it's okay for us to put ourselves in student debt. And to have that, again, just, you know, looming over our heads for a good chunk of our lives thereafter, and thinking man, I've been successful, but then we're presented with this idea of, you can start to change your life in a minimum of 15 days, and just completely, you know, actually get a great income based on how much effort you put into your business and we get scared. Why is that? And if those were the big things that were kind of like running through my head as I was taking the course.

JoAnn: So for you, what was your why is that why do i Why do I have fear? Why do we as a society have fear? What do you think that was for you?

Bianca: A lot of it has to do with external factors. At least you know, for me it was the fear of judgment of what people would say to me because I've always cared about what other people think. And I'm the kind of person that you know, I would never want to hurt my family. I would never want them to feel disappointed in me. You know, all of those things, and I think a lot of people can relate to that. And that's really where the fear stemmed. And it was also the fear of failure of you know, doing something like this and failing but, you know, taking that same you know, frame of mind, you could go through four years of college and technically fail. By not pursuing a career that was aligned with your major. Alright, so you just have to put it into perspective.

JoAnn: Right? Okay, so we finished the challenge. We're learning everything. You've got a little fear, but you're all in, you're gonna figure this out. Yes, and I know people are asking about it in the comments. How did you overcome that fear to take action to poster first tick tock to really go all in with it and show up for your business?

Bianca: I mean, I mean, this is again, where you know, my, my father's story just, it pushed me. It pushed me to just keep going because this was a man who dedicated his life to supporting his family. And you know, my father died in a very tragic work accident. And so that is really been the biggest driving factor for me. is knowing that, what he was subjected to and what happened to him in the end, and I just thought to myself, only live once and if I continue to let fear drive me and be the author to my book of life, then when do I get to live? And so it was just a lot like talking with my husband and saying, like, here are my thoughts. I need you to hear my thoughts out loud. Like do you think that we can do this because I think that I can do this if you believe in me I believe in me like that kind of thing. And I just thought today's the day to take the plunge now I did. I purchased the business blueprints and that there was just so much more resources and education for me to access which I loved and I love that you can actually learn and you know, build the plane as you fly at the same time you can rock and roll and that was just so great for me to really start to put things into action. And you know, I did like drafts, you know, with my Tik Toks. And I thought okay, like today's the date that you're gonna put this Tik Tok out. And finally, I just really thought about everything. And I'm like, You know what, my dad did so much more and he sacrificed so much for us. Like I can do this Tik Tok and so I posted it and once I posted it, I posted three more that night because I was just so determined to like really just drive it home and put myself out there and it changed everything. It's like once you really take that even that first baby step, everything else follows suit.

JoAnn: Right and the world didn't end, the trolls did show actually. But let's go back to something that you said at the start of that, fear as the author of our book of life. Yes. That's, that's big. I mean, I think so many of us, that is who is the author of our life that's deciding things for us that is deciding our next step. And I said okay, that that the motion to control us,

Bianca: right, right. And sometimes we just don't even realize it because we think our comfort is a you know safe place but sometimes our comfort is in fear. And that's really I think what was happening to me before I left my nine to five you know, I thought I have a good paying job. We have strong benefits. The kids can access great doctors and all those things. It was like, but really I was making excuses. And I was driven by fear. I felt that I was a prisoner of my job. And it just had to do something to shatter it and to just start over. 

JoAnn: Wow, wow.Holy schmoly I mean, that's, I think that you nailed on the head exactly what majority of people are nervous about and really control whether or not they are willing to take action to really go all in with us. So to that person that's watching right now, and it's like she's describing where I'm at right now. How do I do this? How do I go all in with this? What's your piece of advice for that?

Bianca: My biggest piece of advice is definitely always self reflecting. Ask yourself Why am I still in my nine to five and then oh because I have you know job security. Why do you have job security and sometimes when you scale it down that much you start to realize that it's not really a reason. There's something else there and I think just self reflection is so important. Talking it, talking to someone, finding a confidant. Sometimes it's not our family when it comes to something this big, you know, taking a plunge and that's unfortunate to say but sometimes it's not. So finding that one person that you can trust. I mean, we do also have, you know, the marketer Facebook group. I think that's an awesome resource for people to ask a question like that and hear a lot of people also tell their story. It's so important. But being able to find that community of like minded individuals so that you don't feel like you're alone. And then just kind of going from there and sometimes we're not ready right away. But if you start doing the work by asking yourself the question, and by reflecting that is a step in the right direction.

JoAnn: Awesome, awesome. All right. So you are showing up on TikTok? Right and you're a little bit just starting out on Instagram but your main traffic source is TikTok, how's it going? How's that experience going for you?

Bianca: You know, it's going as well as it can right now. I haven't gone viral or anything at that point, but I'm okay with that. Because to me, I'm learning every single time that I post a TikTok I do still self-reflect . I do practice what I preach. And I try to understand you know more about things like the videos that have gone viral studying them and being able to, you know, do my own version of it. Seeing what you know, followers are most receptive to I think is really important. And just continuing to put out content. Now I do have, you know, two and a half year old twin boys. And it does get a little bit hard sometimes definitely. One of my sons, you know, was just diagnosed with autism and they both are in therapy. They were born very early in life. And so you know, juggling all of that does get really hard but time management has been so important for me to find that block of time that I can dedicate each day worth. I have a larger window over weekends, you know, saving videos of my draft and then posting them as I can throughout the week. So it's just I found time and time again, look, that consistency is just so important to not to let the numbers get you down. Because overall you're getting yourself out there and you're working on getting that organic traffic.

JoAnn: Right. Wow, that was huge. And that's really what it's all about being consistent. Yeah, time management. When you have the time and the drive or that creative spirit. Do a whole bunch of different videos. Put them in your drafts, So who is your avatar? Who what's the audience you're trying to reach?

Bianca: Um, I resonate most with individuals who do have children and you know, are looking for that way to possibly escape the nine to five so that they can have the flexibility to be home with our kiddos or even just be more present in their lives and they can right now. I definitely find that to be so important just of course with everything that has happened in my life. But I'm also opening or excuse me, I'm also open to helping you know other individuals because for me, you know, I've been an HR for 10 years and so helping everyone has always been my thing. But of course I resonate most with the individuals who do have little ones at home and are looking to have that flexibility.

JoAnn: Right. I love it perfectly. Do you put them on your videos or keep them off the screen?

Bianca: I put my son in one video and it did actually work out really well. Sometimes it's hard since he keeps reaching for the camera and I'm like, Oh, no. I mean, they've been in the room a lot when I make TikToks and for those ones of course I just mute the original sound and just kind of like you know, I'm pointing at Scotts nobody knows that my kids are screaming and jumping on the bed. Well it's been so it works.

JoAnn: have a video camera on them showing this being an entrepreneur running your business making content wins in the background, right keeping it authentic and real to the story. It's also an example of because back to what we talked about at the start, there's always a way you just figure it out. This is my roadblock. This is my roadblock. I can't do this. I don't have enough time. I have toddlers. I have this. I have that and this is my life and we're gonna roll and make it the best. It worked the best way possible. So for anyone feeling like they just don't have time. That's kind of common. I don't. I don't have time. I don't know how to make this work. I know you're dealing with a lot of juggling. So how do you practice time management?

Bianca: Yeah, it's a good question. You know, I think that with my sons and especially my you know, my son who was recently diagnosed with autism, I mean he's had it all his life we've noticed that. So the reason I bring that up is because sometimes he has good hours and bad hours and sometimes he has good days and bad days and that does dictate what happens in our schedule that day. So, you know, for me, it's always like you have to be able to roll with the punches and just say these are the things that I know I have to get done today. Absolutely. And then you just find ways to fit them in. I mean, last night is a really good example. My son was having so many meltdowns. Throughout the day. And of course, I was also doing my contracted work. And we went for a car ride late at night and I knew I still had to post them so I know as soon as they went to bed, I went and I did my Tik Toks because I'm like, I have to get these done. It's important for my business and I just have to keep my eye on the prize and you just always have to ask yourself, Why am I doing this? And I think that's always just a huge motivator and I remember on wakeup legendary just like a few episodes back somebody was talking about motivation plus discipline, that that's really what makes success and I completely just resonated with that. And I think that's just important to reiterate to people out there that if you want this bad enough, you can be motivated and you can discipline yourself to really drive this home. Right.

JoAnn: so I am going to put up right now where everyone can find you on TikTok @theresyncedmama, Give her some love, give her a follow, start watching her videos and it was so awesome to have you on today aka any last words shared with our audience, who are also just starting out where you are. You're newer to this. So any last piece of advice before we go for anyone starting out?

Bianca: Yeah, definitely. There's no time like the present really just put the excuses aside and maybe today is your day. Don't let anyone get in your way. Don't let fear drive your life. Please, please don't because you only live once. And so break down those barriers no matter what and you will find the opportunity.

JoAnn: Wow. Amazing and perfect and I can't wait to have you back on for another visit when you even further post on how things are going. I'll definitely be watching as well. I'm so excited for you and thank you so much for coming on the show today.

Bianca: Absolutely. Thank you JoAnn.

JoAnn: All right, everyone, definitely go follow Bianca. It is on Tik Tok. You will not be disappointed. I love her energy.  So everyone have a great day we will be back on live tomorrow and see you then take care, bye.

Overcoming Fear To Start Your Online Business

Below is the transcription of this episode:

Dave: What's going on my friends this is Dave Sharpe and welcome to Wake Up Legendary. Today we're going to be talking to Kelly, who is going to touch forests of course overcoming fear to start your online business. This is obviously a topic that you know relates to all of us whether we want to admit it or not. I want to remind everyone if you're brand new to the show, you know you're wondering what we are doing? What's this all about? What is this live wake up legendary? What do these people think they are? Every single day. We have folks that come out who have purchased our education through our courses, and they share their experience with it. unfiltered, totally transparently, there's no setting them up in telling them what questions we're gonna ask him or anything like that. They could come on and totally trash us if they want to. We deal with it at the moment. It's sort of like playing sports. You can't predict the game. You just go out and play. And that's how I like to do business, kind of like a sport. Just go play. You know, you can't control all of the scenarios all the time. And so and so, what I'd like to ask you, as you're listening, logging on, first and foremost, have you gone through our education? Have you taken our 15 Day Challenge? Have you enrolled in our business blueprints because if you haven't, might want to be something you consider doing because all of these folks have done at least one or both of those programs. The second thing is can you find another guru company person you know who is actually interviewing their clients on a daily basis, right, because that's the thing that, as far as I know, doesn't happen anywhere else. So put your seatbelt on. Get ready for a great week of interviews. A great week of shows plug in every day at 10am Eastern time. You can text WUL to (813)-296-8553 And you get a simple little text message reminder that looks like this “stay at home mom waited three months to finally post her foot in the door” right so it's just a look in a link right there. And you can hop right on no spam, no BS. We're not gonna shove our products that are training down your throat because you know what if you don't want it, you don't want it. If you want to buy it and then dig into it three months later, that's fine. We're not going to come chase you. And that's one of the services that we don't provide is daily door knock service to where we're going to come in, you know, pay, you know, make sure that you've gotten up to your computer and you know, let's let's open up that challenge you know, we're not going to do that. We're not going to do any sort of coddling chasing, but you know what? We'd like to have you everyday here's why, not because you're going to pump up our ego or quite frankly, even our bank accounts it doesn't matter whether you buy or not. But you will after you hear these conversations just like I do after some time, I'm a completely different person you will be too and that's why I come on these shows every day because I want to be listening and learning. Because that's how I stay sharp and no pun intended. But if you want to grow, make this a part of your daily routine. That's what I'm saying. With that being said Kelly, welcome to the show.

Kelly: Thanks. Thanks for having me. Great to be here.

Dave: You're very very welcome. Where are you calling from?

Kelly: Veazie Maine Yeah we’re about mid-state

Dave: Okay, cool. Cool. So Maine Wow, what how in the heck did you get started online and eventually find legendary

Kelly: I don't remember exactly what brought me to TikTok but I had heard that it was a fun, fun app to check out for various reasons. And I guess when things were a little slow during shutdown and whatnot, so I thought, well, let's check it out. And a lot of individuals had been talking about this 15 day business builder challenge and you know how inexpensive it was to check it out? And hearing about it so much it worked because I was like, very intrigued. I took it. I took the bait but it's the best thing I've ever done. Yeah, I'd, like I said, started seeing them. Got the challenge started in June. I really tried to perfect everything before posting my first Tik Tok and that was a waste of three months. I regret that. But there is nothing you can do about that now. I just don't recommend you sit on it and wait for things to be perfect because you can still learn what you're learning and the community is fantastic. They just are so willing to help with any questions. It's great.

Dave: Yeah, well, three months is a very short period of time anyways, I know it feels like a lot or it might sound like a lot in your first six months. But you look back a couple of years. That three month period will be the speck.

Kelly: Right. Exactly.

Dave: Okay, so you got started. What about going through the 15 day challenge because you said that was life changing? What about that started to turn on some of these aha moments? For you? And what were they?

Kelly: It just was so thorough, you know, you're thinking you know, how thorough can this be? It's, you know, they're just going to touch on maybe a little they're going to scratch the surface, but I was just amazed every day. It was so thorough, and yet not encompassing your whole day. You were able to get, you know, do that hour, hour and a half lesson and it just the excitement grew each day for me, like my advisor I was like, can you just unlock the rest of the days I just I've wanted to do it. I want to finish. I'm super excited. It was awesome.

Dave: Nice, nice. Who was your advisor? Do you remember?

Kelly: Bonnie King Yeah, she's awesome. She's a powerhouse.

Dave: So we titled this overcoming fear to start your online business. You know what it looks like you've done a few things in the past. Maybe a little network marketing. We tried some Amazon HBA and drop shipping. But both are a waste of time and money. So I mean, what it seems like you're somewhat maybe not fearless, but you're not afraid to try things. What fears came up with you for this?

Kelly: Probably fear of failure. Like this would just be another thing that I tried that didn't work out.

Dave: The things that you've done in the past failures.

Kelly: Well, they weren't successful, I guess in my mind because they didn't really I wasn't able to produce an income, per se for them. They were either programs that just didn't have the support tied in or there was just really no return on investment. So yeah, I guess I could kind of look at those as failures on my part.

Dave: So you were afraid of you know, this just being another thing. That you are going to have to throw over in that failure category and it's just going to be more time wasted.

Kelly: Yeah, yeah. But that changed almost instantly. You know, I just felt so different than anything. I tried. You know, in the past, it felt super genuine. It just felt different from the start, and I was super skeptical. I have to be honest, you know, just I guess being burnt. So it's prior to that the things that you said in your head like about your like, now we'll actually was super impressed. I mean, the obstacles you've overcome, and it was, it was really cool to see.

Dave: What are the red flags you were looking for? I mean, being skeptical. What were some of the things that you were looking for and I'm you know, I'm only asking because, well, I mean, it's just a question that you might not normally hear asked like, what were some of the red flags that you were looking for? What were some of the things that you were skeptical about?

Kelly: Yeah, the well being like the car salesman. You know, Spiel or something once you got it and that everything that looked great on the outside maybe wasn't that way on the inside, per se. Like it would feel authentic. But that never happened. It just it really enforced my feeling of this is the right thing, you know, each day,

Dave: So maybe that you were just going to go to a party that really sucks and you're not going to be able to get out or something like that. I get it. I mean, well, that's great. And that ended up not being the case, right? You had the opposite experience and that's fantastic. Kudos. You know, I don't know it's almost in this industry right these days with all these you know, social media, bros and everything and all the Lambos and the bullshit I guess that's out there. I mean, in a sense, you know, we shouldn't be congratulating and patting ourselves on the back for doing what we're supposed to do, but it almost ends up happening like that nowadays, because, you know, there's so many people out there who are just either unqualified aren't ready. Right? I think it's less that people are bad people in genuinely trying to take people I think, I think certainly some people are just, I guess, genuinely bad people and maybe it's easy to take people you don't have to look them in the eye or whatever. But I also think a lot of people are just really under qualified and have no idea what they're doing. You know, I mean, coaching people in creating this sort of a community with environment, it takes skill and experience to know how to facilitate this. And I think one of the reasons may be just me. I'm biased of course, but I think that people are growing here and succeeding is because there's an environment here where they can, you know, really learn and expand in their own way and feel comfortable and safe to do it. And you know, not like network marketing for me I remember you said you'd been with Herbalife at one time. For me it was a lot about flash and trash, you know, like selling the dream and living the night. here's an example going to an event in being shamed because you sat in coach and first class Aaron, I mean, producer, you know, like, you need to live a certain way and like, be someone different than you are and I think that you know, that just doesn't exist as much here in this space. At least not in our community, that sort of stuff is really frowned upon. So I think people have more space to grow. Do you feel that way? Like you're like, there's room for you. There's people who are like you here. It's quite a diversified group. What other things have stood out to you about the community and maybe others not about me? Of course, this is not about me, that has been beneficial to you.

Kelly: Yeah, I was just gonna say the diversity of I mean, you have all ages. It's just that it's not an obstacle. You know, your age. If you're young or old. Doesn't matter. You can still succeed. And that's something I saw right off the bat too.

Dave: Yeah, there's right. I mean, we were on the wakeup show every day. So exactly. Go and follow these people. And see that they don't disappear off the face of the earth tomorrow. We didn't just hire they're not, you know, this isn't TMZ we didn't hire you know, actors to come on and do the show. And then you go and you follow their TikTok and then all of a sudden note there's no activity ever again. When you can follow each person's journey and see what they're doing and see how they're building their business. And to me, it really is unique, it really is a unique advantage, I guess, if you will, because, you know, we learn from each other we learn both from being told, being taught in a classroom or whatever. You know, I mean, that's typically how humans have learned up until this point. But we also learn when we go out on the playground and we see the person doing the thing, throwing the ball, climbing the monkey bars, and that's where I think kids learn quicker. And I think the same is with adults. And so now you're here on this app field to be somebody who was, you know, not able to get it off the ground, but then you did and now you're having success and you're here on the show.

Kelly: Yeah, it's just kind of surreal for sure. This was definitely a goal of mine. I looked up to anybody that had been on before you know, thinking that's going to be me one of these days. I'm gonna make it on there and I just had a high regard for, you know, the company and seeing the results of everyone else. It's great to be a part of that. Yeah.

Dave: So what are some of the things that have been really helpful for you like when you learned that started focusing on doing this thing? things really started to change for you? What would you say That thing was or those two things?

Kelly: Yeah, I'm sure. I can say when I started treating this opportunity, like the business it is, then it all changed for sure. I was committed every day to have my same routine. I was literally treating it like a business because it is and before when I maybe was a little unsure myself. Maybe not setting up that routine just yet. It definitely was not as productive or, you know, monetarily even. You know, you just really have to treat it like a business because it is and once you do, you're gonna see results.

Dave: I had this visual, right as you were saying that in what I thought about was the way you walk into a room, you know, do you know how you walk into a room when you own the place versus the way you walk into a room when you don't? And it's your first time. They're so much different, right? And I feel like if you're not walking into your business every day like you own the place, but you're walking into your business every day, like it's something that somebody else owns, and it's like your first time there or whatever, you know how you enter that room so differently. Yeah, like I just think that you got to walk into your business and approach your business every day like you own the place. And that's just a different feeling in a different mindset. And all of that. Am I supposed to be here. Am I supposed to post this? Am I supposed to say this? It's like Hell yeah, I'm supposed to I own this place. Right? Exactly. extends to you. I'm just trying to think of an analogy that people can relate to that simple enough. You know what I mean? That you really get it? It's like yeah, I know that difference from when I walk into a room and I own the place this lounge walk in with swag and with my robe hanging half off and plop down on the couch. I don't care what anybody is thinking or saying or a fart right in the living room. You know what I mean? Just, it's just how you treat the place when you own it versus when.

Kelly: Exactly It has a whole new meaning at that point. I would also say that consistency, you know, shows up every day. Don't, you know, always show up for sure. And mindset is a huge one as well. Just believing in yourself, and there's going to be hiccups and that can be scary to think about, you know, what if this happens, or what if I, you know, stumble and you just gotta pick yourself right back up, and you're going to learn from that. You're gonna make your business better and you'll be better as a person because of it. So it's not all a loss, you know, it's those hiccups are learning opportunities. So, yeah.

Dave: And Aren't they all right? I mean, are all hiccups learning opportunities. I mean, you know, I actually heard something that the day that I thought was really true, which is you don't really learn a single thing from your successes, you learn everything from your failures, and I just thought, Man, how about that? You know, I mean, how about that? I mean, I wouldn't. I wouldn't say you don't learn anything from your successes. you learn so much more from your failures. Do you agree with that? 

Kelly: Oh, completely. Yeah, because you don't ever want to make that mistake again. Yeah, you're using all your resources to try to find an answer for that. And that's liberating as well. Like realizing, Oh, wait, I learned these these skills, these incredible skills to get myself out of, you know, a hiccup. And if I can't, then there's a huge community of individuals that are more than willing to to help.

David: And Athena wants to get catastrophic here. She says, “I would like to know what was the worst thing that has happened on her journey and what did she do to overcome it?”

 

Kelly: It was losing my TikTok account Well, it was the fact that I didn't I didn't lose it but got locked out and I tried many different ways. One that I hadn't tried yet. resetting my Apple ID or logging. In that way. And for some reason, that worked

Dave: So you got it back up then?

Kelly: Yeah, well, I didn't, I didn't lose my account. I'm not sure how I was unable to post but I was still seeing myself on Tik Tok. So I knew I wasn't banned. I just have some little arrows here. But that was probably the worst because I'm thinking I'm losing all this time. These individuals that are you know, maybe trying to ask questions, and I have no I can't get to them. So I've learned not to put all my eggs in one basket. That was that learning lesson

Dave: reading means never rely on just one source of traffic. Amy wants to know, did she get the blueprints?

Kelly: Yes, I did. Yes, I did. I was and I would recommend it. To anyone. It just built these skills on what I had already learned in the challenge. It just made it more clear and I found it to be worth its weight in gold for sure. I know not everybody buys it. But I did choose to Yeah, and I don't regret it for a second.

Dave: And there's a reason why everyone should not buy it. They're there if you're not if you don't want to take this thing to a more serious level. Then why buy it why get in it doesn't make sense. It's only something you should do if you want to commit to this and do this on a more serious ongoing level from a browser surfing kind of surf the web, kind of poking the bear a little bit or tiptoeing around dipping your toe in the pool. I mean, look, you know, your investment, any one person's investment is not going to change the quality of my lifestyle. So it's not like I'm sitting here telling you not to buy and that somehow hurting me or us I mean, the truth of the matter is any person who says their product is right for everyone. It is wrong, it's lying, or is uninformed. What we have is not for everyone. If you want to build a business online, using your phone, using your laptop, selling other people's products and then eventually potentially packaging your own information products and slowing them down in the form of courses, coaching or events, our information and our programs are right for you and our communities. will support you in a way that quite frankly the community is just a free bonus but there's a lot of value just in that that could be charged for and or turned into some sort of a subscription monthly thing mastermind but it's not it's just a support system. It's a leg of a bar stool that helps you to be able when you finally sit down in the captain's chair, you've got a firm you've got a solid foundation. It's Star, it's the right information from the right people in the right environment. You know you have to be getting the right information from the right people in the right environment. And this business model has been the best business model for a newbie, an average person or somebody who wants to just if even if I needed money quickly and wanted to build up a 10,20, $30,000 a month income affiliate marketing would be how I would do it. Not anything else. Not anything locally, not anything else online. And so there's definitely the power of the business model in the systems themselves. They work, they're proven. It's it's, you know, it really has to be a decision within you, the person who's you know, entering your credit card into the checkout page today because you're going to make a powerful decision if that's you, right. You got to say hey, look, I don't have to break my back. This is not me taking on a 40 hour a week job. But I need to put some time and energy into this and I need to stay consistent with this. See through. If I do that. The wild thing here is that you will likely succeed. The reason why you're likely to succeed is because the majority of people who start this quit. So it's almost a survival of the fittest. Who can not quit the longest? You know what I mean? Does that make sense to you?

Kelly: Yeah. Yeah, for sure.

Dave: Yeah. A lot of people's biggest fear is that they're going to, you know, somehow be played out of the game or compete or buried or so you know what I mean? Like, we feel like we're getting into the ring with a giant who's going to knock us out in the first round, and it's going to be it's almost like and I saw somebody who said, Oh, I haven't posted yet or that I've gone through training I've posted yet I haven't started marketing. Well, it's because you're looking at your first post or your first action, as if you're going to get into a boxing ring with Mike Tyson. And there's going to be four tornadoes going off inside of the boxing ring that you're going to have to hit as you hit the post, ducking right hooks and dealing with looks I promise you as soon as you post you can look around and it should be different in your life at your house. It's true. Nothing's actually gonna happen. All the drama is happening right up here. What happened for you to overcome that fear of your first initial marketing pieces and posts and what happened after you did them? Did your computer explode? Did what you fear happen?

Kelly: I had imposter syndrome and I still work on that. Especially in the very beginning, wondering what I have to offer people when I don't even have all the answers. But I've since learned that we definitely do have a lot to offer. We're you know we're selling ourselves short if we think that we don't have anything to offer. So working on my imposter syndrome has helped immensely. Just not being you know, not putting that pressure on yourself.

Dave: Yeah, yeah, I think that that's probably one of the most common thoughts that people have when they first get started is you know who's gonna listen to me when when there's you know, all these other people out here who have a similar and you know what, you can go into any business, any industry and think that and fail that is a guaranteed way. And you know what that story would fit in any industry if I went to a trade show and I was selling, I don't know boats? Okay, let's say I went to a boat show. And what am I going to do? Stand at the door and say, to each of the sales guys who walked through the door, how many years do you have too much experience? Oh, 20 years? 30 years? 10 years? years. Okay. And it's my first month. No such May. Maybe we can sit out all the boats today. I mean, that it's almost it's like, if we think about the idea of saying that in any other business or situation it'd be crazy but that is one of the most common things we said ourselves online is yours all these other and I think it's because the internet feels like such a small place Kelly because it's just right here on your phone. But you don't realize that the internet is the size of a boat show in a convention center times a billion. It's a massive asset. So the opportunity that's there where do you see yourself going over the next year? What is your goal? What would you like to accomplish? What’s your vision for 2022.

Kelly: Yeah, I am just going to continue on tick tock. Get more of a presence on Instagram and Pinterest. I have done too much with both of those platforms just yet. But I plan to have a YouTube channel and just try to improve my business every day to make it better than it was the day before. And that could be just through education or just taking action in some way shape or form. And it's just that each day gives me so much more self confidence like yeah, I've got this I am doing and it's just you can't help but feel like you get in somewhere you know. And I plan to obviously grow my business monetarily.

Dave: nice. Nice me to Kelly to you got a fantastic attitude and I love what you're doing and what your your story and just everything it's it's and I think there's a lot of people out there who you know you can reach people who may be you know, I don't know who you're who did you decided you had said that in your questionnaire who did you decide that was your kind of target customer.

Kelly: yeah, definitely stay at home moms because I have so much I mean, that's I resonate completely with them. That's what I've been for 20 years. So yeah, if I can help them, you know, maybe see things a little differently and have, like, have it all you can, you can take care of your kids at home. You don't have to go outside the house to work. But you could also make money, you know in your spare time. You know, around their schedule. Then I wish I had come across this so many years ago.

Dave: Well, well. How old are you? Do you have children that you're currently homeschooling?

Kelly: Thank God I don't have to homeschool. I have a senior in high school and my oldest is 20. So I'm on the last leg of stay at home mom.

Dave: But I’m thinking you're younger than you are. Well, good for you. I have a feeling by the time all my kids are, you know, in their 18,19, 20 I'm going to look like I'm 90 now I already look like I'm 70 seriously the Grays the wrinkles are out here.

Kelly: They're here they're definitely here with me 

Dave: I mean in 10 years my kids are gonna be 15 like my five year old and my one year old will be 11 so wow they grow fast. So Atomy there in terms of when your last ones came. So you got all that work done a little bit earlier. I'm going to be an old man. I already feel old And then they'll probably have kids and I'll be thrown right back into the ring. Isn't that how it works? Why is it like why am I realizing today that life's not fair.

Kelly: I know it's totally different. 

Dave: When do we stop taking care of kids?

Kelly: Well, you can at least send them off with their parents when you have your time. It's not a 24/7 thing.

Dave: Exactly. Yeah. Well, if you want to know more about Kelly and her kids and her age and all of these other go follow her on Tik Tok @solutions4youtoo and Kelly, Come back and see us, keep us posted on your journey and keep up the good work. All right.

Kelly: Thank you. So much for having me. Alright, see ya. Bye.

Dave: All right, my friends. Have a fantastic Monday. Please go and follow Kelly as I said on TikTok and Instagram to lift her up. Comment on her stuff like her stuff. You know, show her support and put that positive supportive energy out into our community in the marketplace. And watch it come back tenfold, stay legendary, my friends. We'll see you back here for another episode. Tomorrow. As usual 10am Eastern Time

How Providing Value With Facebook Groups Can Lead To Big Wins

 

Below is the transcription for this episode:

Dave: Hey what's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary, this morning we have a fantastic guest somebody who is wearing matching gear with me. Let me welcome Michelle. 

Michelle: Hey guys.

Dave:Calling in from Canada?

Michelle: Absolutely pretty cold here minus point two. 

Dave: Wow. Yeah. I'm so sorry to hear that. I mean, I was just in Denver last week and I mean it was bone chilling cold. It was about 25.

Michelle: I'm an outdoor education teacher, so I'm outside all the time. Rain, snow. There's no bad weather, only inappropriate clothing. 

Dave: Wow. I'm sure that's a regularly used line. For me. Yeah. Background obviously you just let us know you're a teacher. How did you get into this whole online world? How did you find Legendary?

Michelle:  It was probably like October of last year. And I was sitting on my couch scrolling through Instagram. And I saw Stacy La’s videos and I was like, she's Canadian. She's average normal, you know, like me, and I was I started watching all her stuff. And like I tell everybody when I go live on TikTok, how the algorithm just throws you more as soon as you like to watch whatever, you just get more stuff. So more of her stuff just kept coming through my stream and wasn't even on TikTok at that point. Oh, and I knew I was interested and I just started watching your videos. And I talked to my husband about it. I was like, so I have this really cool idea. And he is laughing at me. He's like, really? Are you sure? And I said Honey, there's so much money to be made online. You just need to get the right education and get started on it. And I'm willing to give it a try. And he's like, can I quit my job if you do really well? And I said, Yeah, because I love my job. I'm not quitting. I mean, I have the best job in the world and outdoor ed teacher and do that. So you know, like, I love what I do. But I have extra time in my day. So in July I did the 15 day business builder challenge, and I was hooked. I was like, Oh dude, this is my jam. And I bought the complete package that completes blueprints on day five and I was like, oh, like everything is useful. I just, you know, like you have to start small. You have to start with one thing and that's why affiliate marketing is such a great thing for people to get started if they don't know much about the online world. And the education is excellent. And I was like the complete package is good. Because I know I'll be using it later. Like this is my start. But this is my start. I'm going further like I'm not done until I'm done with debt. So I just, you know, went through the 15 Day Challenge and started posting on tech. I've never had a tech restarted and I think I'm doing okay, like 126,000 followers or something like that. And yeah, I've just, I've met some amazing people. Barb McGowan who you have had on a few times. She's a real good buddy of mine. And if I was going to tell anybody anything about thinking about getting started, I would just say like, the community is so good. It's so supportive. You just, you know, like you have the opportunity to join lives on TikTok all the time. You know, we see an affiliate marketer you're interested in you hop in a live class and they're so supportive and they tell you stuff and they share their secrets and there's not too many industries like that, Dave, I don't think.

Dave: Well, people can find you at @broadmindedmoneymaker on TikTok 

Michelle: That’s my maiden name. I always have a story to tell when I go live.

Dave: I love how you can find the silver lining in anything. That's what a great marketer does is they find the perspective the frame you got to find the angle and both to persuade others but also to persuade yourself. If I can't persuade myself to do something to get started to follow through, then help if I can convince myself I'm worthy to buy something for, you know, how do I expect to convince others that they are worth it or that I am worth it? I mean, ultimately, I might. I'm the person that I need to persuade more than anything so Oh, I love your way that you see things. Your perspective, it's obvious you know, that when you have the attitude, what I like to try to do when I'm talking with people every day, I'm talking to clients and affiliates and I'm, I'm, you know, really getting to see an inside view more than anybody. There's probably not as many you know, nobody shows up to this show more consistently than me. You know what I mean? And so I see a lot of it and I'm always looking for what is

you know, what is the consistent things that I see in successful people and one of them is what you just did, which was be able to find the silver lining in everything, be able to see the situation as glass half full, because what you're doing there is you're essentially persuading yourself in that moment, you know, because you could certainly say well, the glasses half empty, you know, and you could persuade yourself of that begin to go into telling yourself the story of why it's half empty. And when I talk to successful people, this is what really has shown me that you don't need any previous experience to be a successful person. You have it in you and you can develop it. It's not predetermined or predestined, you know. And this, this business shows me that every day and so, hopefully, you all heard that and understand what we're talking about right now, which is the ability to be able to see things through a certain angle, or finding the silver lining, which gives you the ability to be able to, I think see that the teachable moment in everything. Look at everything as an opportunity instead of as a hindrance and how has that how have you adjusted or was there an adjustment there from going from employee and you still are you say you love your job working with kids. And doing, you know, physical education? Was there a transition of going to entrepreneur to where ultimately you were the one in charge? I mean, you're not even handed a schedule, at least with your job. You've got a schedule I would think we're not aware of. Were you to tell your husband I have your support, but now it's ultimately up to you to follow through. What has that been like for you? 

Michelle: Well, it's not really my first venture and entrepreneurship, but it's more like it's my first online. My husband and I had a restaurant for eight years and we have like a 300 seat Italian restaurant. He ran it. I supported any way I could. I waited, I painted and I designed the menu. So I'm totally familiar with working on the front end and you're the one that reaps the benefits but also that you set the hours. You know, my husband's a plumber, and he works a lot of hours and I always felt like there was something that I needed that I wanted to do. Like I knew I had a set of marketable skills, but I didn't know what it was and like the training that I got through Legendary kind of opened my eyes to that because the teaching skills that I have are marketable. And being able to find some time in my schedule to put, you know, two hours a day into getting those skills either working on affiliate marketing or you know I have a Facebook group where I'm nurturing my leads and warming them up and moving them towards conversions. But also in teaching. I teach English as well and that's really a favorite of a lot of kids. And I always say it's my number one lesson because I also coach. I coach athletics, cross country running track and field badminton and soccer. And he says, You know, I've missed X number of shots. I've been chosen to win the game and lost X number of times. And he just goes on and he lists failure, failure, failure, failure failure. He's like, but I succeeded because I failed. You don't learn anything from being successful. Success teaches us nothing except what is awesome and then you fall flat on your face and then you have to learn how to pick yourself up again. And failure teaches us more about ourselves and teaches us more about how to find the right path and how to be successful in anything else. And so, in, you know, the adventures that I've had with my husband when we have the restaurant and trying different things in my approach to teaching and how I deal with kids and how I coach athletes, failures is the necessary part of success and if you are too afraid to fail and put yourself out there and try stuff, you're not successful because you're gonna be so afraid to do anything. 

Dave: You know, you're the second person that I've heard say that quote here in the last week that you don't learn anything from your successes. You only learn things from your failures. And it's really interesting. It's a very interesting quote. We, I think as human beings, are constantly wanting to turn the other cheek, look away, act like it didn't happen, all of our failures. Instead of hashing them out, looking at them, unpacking them, seeing what went wrong or seeing what I couldn't have done better see where I missed something or see where my blind spot is. To really dissect to really do an autopsy on my thinking, in a sense because it's a beautiful thing you know, you die one physical death one time in your life but you know a thought dies 6000 times a day it's no big deal. So for me to analyze my thinking in doing it without being embarrassed about it is as if my failure to make a decision that led to a failure is somehow surprising. I mean, again with a brain that kicks out $6,000 per day it's you know, you're going to have some some some shitty thoughts in there. I mean, you're just going to have some shitty fire. A lot of them are going to be old thoughts and thinking that was passed on in some way that it's not even yours. You know? So that's why having awareness about this stuff is important so I can begin to unpack in separate, what are my belief systems about me and about the world and what is moms or dads or whoever I grew up with, talking about limiting beliefs or this blah, blah blah. But, you know, I think you make a great point there. With that, and I love it, that you don't you don't learn anything from your successes, only your failures. So how do we embrace that more? I mean, how do we embrace failing more? I mean, I've I've gotten I can tell you, I do it now is for me, I'm a massive action taker for lack of better words, meaning that I don't think about anything any more of my career. Unless I'm brainstorming something specific nowadays, everything in my career that I do in my business, I just do it. I've already done the preparation work so I'm ready for things. This wake up show I get on and I talk just there is no preparation I just these conversations are wherever they go. But for me, the way that I overcome a lot of that analysis paralysis is in being afraid to take action because of all the scary things out there that could happen. You know, I'm just at a point now where I don't even think about it. I don't think about what I just get on and go. I don't know how to explain how I operate. But most people couldn't operate like me, but they're also it works for me and what I mean by that is I do very little prep time. I don't need a whole lot of getting ready to get ready. I've stripped down all the barriers in front of me creating content going live marketing, if I need to throw on a camera real quick, and that was that. I stopped worrying about what I was going to wear all the time a couple of years ago. I just started wearing the same thing on camera all the time. So therefore I didn't need a shower didn't need to have my hair combed right? Seriously. I took a look at my life. I said I've been doing this for 10 years, almost a couple years ago. What's our current day around in the morning trying to get worried about what shirt I'm gonna wear and worrying about if my hair is combed in the proper place. And so what I did was I just shaved my head and that was one of the ways that I got into massive action, eliminated barriers so I can go live every day and be mentally present. Because you know if you go live, you know it's what you say you know, you want to make it, there's no do overs is what I'm saying. 

Michelle: It's the cannonball moments. Yeah. So you know, like, I'm an outdoors person. I'm outside all the time. We spent a lot of time at camp. I hunted fish. And one of our favorite things to do in our camp is go to the swimming rock and jump off. And you know, like when I have two boys, my oldest is 19 My youngest is going to wow. And when we go to Camp one of the biggest milestones for them was being able to cannonball off the rock right because like a 15 to like 10 foot drop. And that's like something that takes courage like you have courage. Like when you commit to a cannonball, there's no going back. Right? The only thing you have time to do is plug your nose and then it's exhilarating. It's that rush of jumping in. I'm kind of like you. I don't do a lot of prep and planning. I just like to jump. And I've been teaching and coaching for long enough that I don't need to be fancy or have stuff set up because I know like, learning comes in as you're going through and you just pick it so when I decided I was gonna start this Seven Bucks is nothing right for the business builder challenge but it was a huge cannonball moment for me because I was like, jumping into something brand new. 47 years old, never done anything like this before. And I was like, Okay, here we go. You know, and jump in. And then when I bought the blueprints it was the same thing. It was like a huge cannonball and then I was like, Hey, dude, you just spent a shit ton of money on yourself. Now it's time to like the Grammys to say like shit or get off the bus. Michelle. So, you know, I was like, It's time to get off the public. We got to go and I just have to, like, make a commitment and just like go with it. And so for me, that's what I'm an action taker. And, you know, when I first started I looked back at my first videos on Tik Tok and I was like, you know, like, I tried to be so perfect and the hair makeup, whatever. And then afterwards, I was just like screw it. Actually, I can say that. I said, I was like, whatever, you know, and I'll hop on TikTok and do a live. When I get out of bed every morning my hair's an appointment. I got a cup of coffee and went down to do a workout in 20 minutes, but it's just like, I find it doesn't matter anymore. Like if you're authentic and you are real. And you are talking to people from your heart, and you're being honest, that you're going to connect with people and they're going to learn from you're going to have you have a story to tell it's worth. You're going to find your people. You're either going to be like talking about nope, not interested and I don't want those people I just want the people that are interested in me and my story and learning and the possibility their life could change with a little bit of action and a little bit of cannonball. 

Dave: Well I love that analogy. I think many others did to you, you know, this, this. This is one of the strategies that you wrote down was the Facebook group strategy. And there are a couple of things that you can tell us about that. a particular strategy that is working really well. How did you stumble upon it? And you know, how's that been going for you? Has it affected your bottom line and how you are tracking how it's affecting your bottom line to know what's working so you continue to want to do it. 

Michelle: The Facebook group is good. I think about 3000 people right now. And when I say that sometimes people need more encouragement. You can't expect that you're going to have your sales coming directly off whatever social media platform you're on. And so you have to build a connection with people. And one of the ways that you can get them to know, like and trust you is to give them more exposure to you and in a group where you can, you know, have live training and show people how to figure out how to do your sales funnel, whatever. The more time you spend with them the more you make a connection with them, the more you show them what it's like to do what you're doing, the more likely they are going to be to say okay, I'm in or can you tell me a little bit more about that? And so you just have to find the things that's working for you and make that connection with people because the most important thing that you can do is be authentic and real and connect with people. And you know, when you post videos on TikTok people are like, Why do you want to help me? I'm sure there's something in it for you. Like yeah, of course there's going to be something in it for me eventually. When I got started, there were so many people who were good to me, who you know, I reached out to and I asked questions and answered questions. And like they didn't ask them to pay them. They didn't ask for anything. They just share. And I just think you know, I want to pay it back and pay it forward so that other people can get started. Because it's life changing. We see that you've got an income coming in. That's letting your husband replace his job. That's a good thing when you know that's our end goal. I want him to work for me. Like can I quit my job and be your employee? I'm like, I don't know if you want me to be your boss. But Facebook groups are important for building community and increasing the likelihood that people are going to and have exposure to your message. 

Dave: I had a student maybe six months ago that was getting started. Also ran into Barb McGowan was a lady that you mentioned earlier. And she was sending you know this lady was sending people to forums because she thought oh, well I'm not ready and qualified yet to have a group of my own. What I'm here to ask is, you know, was that something that came up for you and how have you given yourself permission to go ahead and be a leader to people?

Michelle: So that was another cannibal moment. And I just, I've been teaching for 27 years and I've been coaching for 27 years, and my job is people who I teach English to kids who hate English and don't want to read who don't want to write essays. And so I've learned a lot about people. I know how to connect to people. And so for me, the Facebook group was a natural extension. I came up with it on my own. I knew that people who did this had Facebook or so I was like, Well, I'm going to do it. And I you know, put the structure in place. And it's a learn as you go thing, but for me, it gives me an opportunity to connect with and it gives me an opportunity to share what I have. And you know, ultimately down the road there are things that I want to do. Like in the blueprints package. There's a coaching blueprint, there's a digital masterminds product blueprint and I go to those all the time, because those are helping me to get stuff set up in my Facebook group so that I can expand my offer. Affiliate marketing was my introduction to that and for that I'm very grateful like everything I learned from Legendary is I'm using it all the time. And the Facebook group is a way for me to take those other pieces that I have and start putting them in place. I did a training the other day with Doug Boeing and he was you know, talking about challenges and teaching and and there's so many people that have gotten their start in Legendary who have gone on to do really amazing things, and the education comes from you, from what you've said, all those products that are so great. Like, and having a Facebook group allows me to tell people about them too. So if you get people in your Facebook group and you're talking to them and you're warming them up and you're showing them things, it's easy for you to say to them like this is the next step. If you're interested, go check this out. Look at what you can get when you go to legendary looking. Yes for $7 you get this insanely valuable deal and you learned all this stuff, but afterwards there's even more that you can learn. And you know there's like the marketers club and there's like all this what do you guys call it like the Netflix of marketing? All things I've gone through and watched videos and taken notes and the education is what I use to make that Facebook group work for me. 

Dave: A couple of comments struck a couple of things in my head. One lady, Shannon said I don't even know what I do or share in a Facebook group and I wanted to toss it over to you, of course, to know how you would respond to that. One thing I wanted to say real quick was that there is a big difference in being a keynote speaker and a limelight hogger and a facilitator. And let me even put it more simply. There's a difference between being the star and being the guru and being a facilitator. And I think one of the biggest shifts that I've made in my career is going from being the star to being a facilitator. You know, what I didn't realize when I first got started was it was more profitable to be a facilitator than to be the star to be the guru. Because if I'm a facilitator, I can lean on the group and I can lean on others for information. I give myself now permission to learn from you. Who is a student of mine, right? I mean, if we were to look at this from a just a strictly technical, you're a student at Legendary I taught you stuff, but that limits me that limits me you know, because now all of a sudden, I have to live up to this expectation that maybe it's even one that I put in my own head. Well, I have to have stuff to teach and I have to continue to be this guru. And it doesn't leave room for me to learn and it doesn't leave room for you to shine. And the one of the best things that you can do in your Facebook group is learn how to be facilitator which means that you don't need all the limelight that your job is to start conversations and then if the conversation gets derailed, or people start getting negative or trigger that you can you can bring it back on track. And you know, I've applied that in in a lot of things that I've done in my income has only gone up, you know, instead of needing to be the person who's always the star of everything or who has all the answers to all the questions is all I am is a cog in the wheel. I'm a facilitator of something and people are paying nowadays for communities that are meant to have in your own Facebook group or community. People want to be a part of something. So when you can offer them your community in say you're an affiliate of legendary you can say hey bigger community you can be a part of or if you're in the DIY niche or the parenting niche, wow, what a phase a Facebook group or something like that to get people coming together to answer quickly. It also lightens the load for you as the affiliate or the course creator or the coach, right because now all of a sudden you've got the group who's contributing to the answers of the questions and I'm telling you something.

Two things there's nothing that will help you more as a content creator than having a community of people who are also willing to help. Number two, there's nothing more profitable than community building. And that's one of the things that people don't really understand about what I do online is that I go above and beyond just creating information products I go above and beyond just doing affiliate marketing, really build community and in the reason why those communities are so important is because people will stick with something if they're sticking together with something and they will feel there will be more excitement to get started if there's more social proof of other people doing it as well. It's just basic human psychology. Right? So there's nothing easier for all of you, which leads me to my second question. And I thought this was a good one. Of course, Shannon said I don't even know what I do for a share in a Facebook group. But then Kurt said, you know, Michelle, what are you doing on social media to send people to your group essentially to get them to come into your group. And those thoughts that I just said about CES in, I want to try to eliminate the fear that you may have of starting a group of human because you think you need a new guru, but instead what do you do on social media to send and or attract people to into your group and then we can talk about some of the other stuff. 

Michelle: So two things. The best thing you could do inside your group is ask questions and ask. Ask people what their pain points are like. What are you struggling with? With? What do you want to know? What's the thing that you're most interested in learning about? Because if they tell you, you can either go to all the education that you have, and start you know, pulling things out? help answer that question. By answering the questions and solving their problems you're giving them a reason to know, like and trust and to come to an authority and you're not setting yourself up as this big crazy guru. Giving it social proof is that you can answer that for them. And to get people into my group. When I post on my social media, that you can help them by actually helping them. I'm not just saying I'm a guru. I'm not. I've been doing this since July. But I can certainly point you in the right direction. And I will do my damnedest to make sure I answer the question for you. Because when I had questions and I asked people, they helped me out so I'm going to help you out. And then to get people in the group. When I have when you design a video to put up on you know, YouTube or TikTok or Instagram or whatever you call time section and the call chain usually comes at the end of your, your story and then your call to action and a lot of times my call to action is just come join my Facebook group. I have a series of videos and some worksheets that it's like a free course that complements the seven day business builder challenge and I offer people the option to come into my course. Come into my Facebook group and take my free course. And like in that free course every link, you click if you I'm saying like best education to start with a 15 day business builder challenge and that gives people a starting point. So I'm helping them. I'm teaching them what I know. I'm giving them exposure to my links for legendary so that they could see how to get to where I am and how I started. I talk about how it started all the time. And that it was the $7 that changed my life because it really was and that's so I get people to come into my game by offering them something you have to over deliver and under promise. That's it and if you give them way more than they were ever expecting, so come into my group take just one. I will answer it or somebody in my group will answer it. As I am not the holder of all answers the font abundant acknowledges no other stuff. I don't know if I'm gonna throw it up there. People that don't and I'm not afraid to say I don't think I know the answer, but I'll find out about it. And then when you give people that value if you give them an incentive to join, you know that's the way that you make those connections. That's the way to prove. You don't just state you prove that you know what you're doing. And when they're looking for more answers. They will come and ask you because you've given it to them for free for way more than what they thought they were getting. And that's the value of the Facebook group of endless people who say like, was it Shannon, who said she didn't understand what you would even talk about? You talk about the fact that you don't know what the hell you're doing first, right? You're like, Yeah, this is new, but I'm figuring it out. And here's my successes so far. And success isn't always money. Success might be elite like the first time I got a lead. I was promoting 15 seconds back 20 cents, or 40 cents 30 cents. And I like to run outside cartwheels and the kids are like Mom, are you okay? Because I fell and hit my head. And I was like, I got a commission and they're like oh, how much did you get? I was like, already a sensor. But I'm like, No, it's proof. It's a milestone. It works. It happened. If this happened. The big ones are going to happen. I just have to be patient. And like for some people, they'd be like, oh, like it was 40 cents. But I'm like, dude, I got 40 cents. I didn't have that before. And you know, I'm just gonna keep grinding. And so when you start off and you're new and you think you have nothing to talk about, well, if you totally act up your funnel, and had links going somewhere else or copied somebody else's affiliate link shared with your group, you're gonna be like, yeah, shit, man. bad stuff happens but you gotta figure it out. Like I was proud of myself because something like that happened. But I was proud of myself because I figured it out. I went back and looked at it. I figured out that we talked about failing forward, like you have to fail to be successful. And I was like, wow, I'll never make that mistake again. And I don't because I always check that because I remember that one time that I did that one stupid thing that cost me probably leads whatever, whatever, whatever. And I shared that with people. I shared it in line. So when I was talking to them, I shared it on my videos. And, like, imperfect people make mistakes all the time. And failure is part of being successful. You talk to anybody who's a millionaire, trillionaire, gazillionaire whatever. They're gonna say, oh, yeah, I screwed up big time. But they keep going. And they pick themselves up, dust themselves off, learn from that shit and then keep going. 

Dave: Yeah. I couldn't agree more and one of the best things that you can do for your group is you can help people feel supported and figure out what their questions actually are. Okay, and let me explain what I mean by this. Most of the time when somebody gets started, at least I know it did what I got in the century. I felt all this pressure as you as it's come up already today to be again, it's all all knowing guru and my people, the people that I was running into the people that I was selling affiliate products for, they didn't need an all knowing guru. They just needed somebody who could help them figure out what their questions actually were, you know. And so, as the facilitator of a group what what is oftentimes the best value that you can give somebody is to teach them how to ask better, more powerful, more clear questions, and having a problem sharing my screen but I have a one full exercise or system to to help you to get anything that you want and or to to help you help someone else to get anything that they want. And it's called the How To Get What yYou Want By Asking Better Questions And Getting Better Answers exercise. And imagine if you were doing this with somebody else for a second instead of just with yourself, you know what I mean? Because obviously, you can do this with yourself to help you get more clarity about what you know, what you're trying to ask. So ultimately you can get a better answer back. Because a lot of times we enroll in coaching programs, but we don't know how to actually be a student, you know, and I think that's a big problem. And I think I don't know where we learned that from or we didn't learn that from but what I learned when I was young was if I answered a question in the middle of the class, if I'm putting myself out there, I could be laughing. People that kids are immature, they're mean. So we kind of learn to not ask questions and just sit in the back of the classroom, but that doesn't get you very far if you paid $2,500 for a course or whatever, and you want to get the most out of it. So what I always tell people to do is first to get clear, get clear on what your question actually is. Fine, clarify that. So you can read it and know exactly what you're asking. Or you know that if you put that question in front of somebody else, they would be crystal clear about what you're asking if there's any room for What do you mean by that? Or I don't understand or whatever, then you're not going to get the answer that you want. You're not going to get the support that you need. So let's say that you know somebody you have 20 people in your Facebook group, you might say, hey, what's everybody's biggest hurdle? Ask me your questions. And let's try to clarify and simplify what it is. So we can actually get you some help today. And in those he is what they're struggling with. They don't even understand what they're struggling with. So, how can you write how can it coach the next the next thing is, this is this is step number two, briefly in clearly explain what you've tried our writing. So I can't help you unless you tell me what you've tried already, because I don't want to suggest something you've already done. So help somebody by step two, asking them to clearly and briefly explain what they've already tried. Next, outline what you think the solution might be. So now you're going to do some thinking on your own. I'm not going to do all the thinking for you. Next, ask respectfully and humbly for feedback. If somebody has time to help, they, you know if they don't have time to help, don't take it personally. Just make sure you put into action what you've been suggested. And thank the person for their advice, but also ultimately take responsibility for the outcome no matter how it worked. My point here is this and I wanted to give you those extra, those couple of steps because they'll help you to help your students or your community members ask questions. But ultimately, one of the best services that you can offer somebody is to help them to get clarity on what it is that they actually know that they need help with. Because a lot of times somebody just doesn't know how to ask, doesn't get clear. And instead of being a guru, the wisest teachers in the world, the wisest mentors in the world, the most helpful people in the world are never the ones who have all the information in just offload, you know, terabytes of useless data to its people who have a way of putting it back on you. When giving you permission to figure it out on your own. 

Michelle: Yep. And a lot of people do that for them, not gonna get anywhere. And you have to live their life and you don't have their experiences and people want easy. It's like you get a lot of tire kickers in groups too. You have to dig deep. You have to look at how you are, you have to look at your failures. And you can't just be this person that thinks they're going to get into something for nothing. Because it doesn't work like that. Even if you start off with the 15 Day Challenge, do you spend your seven bucks and you never go farther than that? If you invest in learning in any free way that you can, you're still putting a lot like you're still spending something you're either spending money or time and some people just aren't willing to do that and they look to somebody like a guru to be like, Okay, press this, patch this, buy this or this and you're gonna be rich. No, it doesn't work like that. You have to ask questions and that clarity and asking questions and knowing what the problem is, is the biggest the biggest one because, you know, there's people that I've helped and, and they're so unclear in their head of what they're even asking. You can't even answer their questions for them because they don't know what they're asking. So you're trying to give them some things that are a little bit more like breaking it down for them. So you can help. 

Dave: You know, another thing that the common person in this industry who buys , you know, businesses, business opportunities, how to make money, online information, etc. And I think this is a common human trait, but I do know this about the avatar in this niche is that they feel unsupported. You know, they feel like things they've tried in the past, the person who they bought it from the guru, whoever it was, didn't support them, you know, a lot. Yeah. And essentially what they're saying is they didn't do it for me, you know, I had unrealistic expectations. And I, I took from something that they said along the way that they were going to do it for me, they didn't and now I feel like you know, I got taken advantage of so they don't feel supported. So instantly, if you are talking to the marketplace, and you're saying to them, Have you felt unsupported in things in the past? Now offering that community is a huge missing piece, and I call my sales process that's proprietary to us here and me at Legendary and I don't teach anywhere, I might one day, what's called the puzzle process. Big ideas, you're looking for the missing piece. And one of the biggest missing pieces with people who are potential customers. You know, avatars in this niche feel unsupported. So if you can make them feel supported not by answering all their questions, because if you answer all their questions and do all their work, you're just the person they begin to bully like, like the kid does everybody's homework at school. They have to respect you, you have to earn their respect. And the way that you earn people's respect is you ask them powerful questions. And then you let them give them space to be able to figure it out on their own. Nobody respects somebody who's constantly about advice and unasked for advice in, in leaning in, in sort of always pressuring themselves in forcing themselves on to people. Nobody with that sort of a personality has any real influence over people; they might have the influence of a handful, but not a large quantity. Nobody likes that what people want is they want to grow. They feel happy when they grow. Studies have shown people feel happy when they're growing, versus when they're making more money than they've ever made because the idea of feeling like and growing and progressing in life is what makes a human being. So, you know, by being somebody a facilitator of a group, you have an opportunity to touch all these pieces to help to both speak somebody's language and say, I know you may have felt unsupported in the past, right? Yes. And I'd like to help

you feel more supported but not by giving you all the answers to the questions because I don't have them either. But by May, helping you may be helping you be clear on what your questions are. Right? So you accurately diagnose your problem. And maybe we can write an accurate but right now, this is for every newbie who's listening to this call, and I'm only able to say this after over a decade of experience. Your problem is simply that you don't know how to diagnose your problem. That's it. That's it. You don't know how to diagnose your problem. So you're You're the doctor who's both diagnosing and prescribing and that's why it's a shit show. Right? That's how your financial situation in your business is a shit show. Because you're trying to both diagnose and prescribe medication for the problem. And that's why I'm saying to all of you who are wondering what to do right now? Well, you don't have to be a doctor but be an advocate for people in these Facebook groups in your Facebook group or in other Facebook groups. On TikTok wherever you're marketing and be an advocate for them to help them to get clarity on what it is that they want to help them to get clarity on what it is where they're struggling with help. They get clarity with ultimately what their fears are. And you want to do powerful work that's influential with people, put down the tech talk for a day and talk to people about what is holding them back. What's their fears, what are they afraid of having that passion? Now you get to facilitate and when you share your answer I don't have to give you a bunch of feedback and solve your problem. I just have to say thank you for sharing that was really powerful. I feel like I know you a lot more now. 

Michelle: Right, and that's what you talked about in your Facebook groups. Yeah, you just have to be real. You have to be a person. 

Dave: Yeah. Great conversation. I can go on and on about this because I mean, there's nothing ever what it seems. And here's what I mean by that. You know, we could say hey, you know, today we are going to be talking about Facebook groups. Michelle is just absolutely crushing it. But there's always an underlying success factor. It's never the strategy. It's always the work you do with people because it's all about people all the time. It's just a medium. It's a different platform. But it's how you connect with people and that's why we have to learn how to be facilitators and persuaders. Rather than be dominant type personalities be people who are who's who's the person that you are, you're your most insecure is probably your most loudest and arrogant. If I was going to guess because most people we overcompensate by being, you know, loud and arrogant when we feel our most insecure. So, you know what? What I say is that this business needs more people who'll get further if you help people to, you know, to facilitate their process, instead of helping guide their process and just be a part of their support group. Instead of having to be their doctor and try to be everything to everyone. Your Facebook group can be a place where you simply bring people together and occasionally remind them that you're the host of the group. 

Michelle: Yeah, I like it, that's what you have to do. You have to give people an opportunity to share and they're more comfortable sharing if you share and if you know, admit that there are things that you don't know. Are there things you're struggling with? Because everybody's been through stuff. You've been through stuff. Places, I never want to go again. I've been through things and I know what it's like to be, you know, I miss that car payment, I'm behind on my taxes. I did this, I did that. And when they can see that you're that real person and that you're not afraid to show that stuff. They feel more comfortable asking the questions and then you can get away from that feeling of not knowing what you’re asking. But it's like just being honest and real and sharing. And that's what you use your Facebook for. It really is about supporting it and having a place where people feel comfortable ask questions, because I always say to the kids in my class, like please don't be afraid to ask the question because if you're asking probably five bucks in class who just couldn't get up the guts to ask a question but they need to hear the answer to correct.

Dave: Correct. Well, Michelle, wow. Powerful conversation. Looking forward to a follow up. If you do well back and keep us posted on your journey. 

Michelle: Anytime. I'd love to come back, Dave. Thank you for having me today. Stay warm up there and minus 22. And your husband is just an awesome dude. Tell him I said hi. And we'll talk. Sounds good. We'll come on out. We'll come on a Legendary weekend. I'll bring it along so you can get all pumped up. Sounds fantastic. We'd love to meet him. We'll have many plumber stories to share with each other. I've got a couple of good ones that he'd get a good kick out of. Thanks, Dave. Have a good day. All right my friends my friends my friends follow Michelle @broadmindedmoneymaker. Michelle from Canada, crushing it with both tick tock in the Facebook groups. She's up to 126,000 on TikTok. So awesome conversation this morning. Have a fake. Have a fat weekend. It is Friday. It is coming up on the end of the first month of 2020 to the 28th day and it's a fantastic time to check in and say, you know how's that? How's those 2022 goals going? You know, where's my business app? How many days have I put off going through the training? I mean, just the 15 Day Challenge is a great game of follow throughness. Have you finished that? Is that something we come back to that's okay, come back to and pick it up where you left off. But the meaning of the year has brought a big influx of new customers to legendary and I think it's a sign of a lot of people having new year's resolutions but my challenge or invitation to you would be to don't let that illusion that be a transformation and your future first and dive in and commit and use this weekend maybe to go back as we kind of tried to get you to do and we send out the weekly recap email and listen to this some of the episodes even if you go back on the podcast, I was just looking at the podcasts the other day and go back through some of the older episodes and listen to the audios. It's just as good. And we put the replays of this show obviously leave them here on the Facebook page over on my YouTube channel. You can look me up David Sharpe, or on Wake Up Legendary podcasts. So it's all over. It's there for you and I mean these interviews are gold. You're hearing from people grabbing little nuggets of wisdom and experience just like we did with Michelle telling us how she was successful with what she's doing with her Facebook group, how is she being a leader or a facilitator when she, you know, only got started just a few months ago? You know those questions get answered in these morning sessions. And, you know, a lot of times if you don't pay you don't pay attention but I just challenge you to lean in right now a little bit more than ever before because, you know, we're coming up on the end of that first month of 2022. And that's where everybody starts to forget about those resolutions and big goals they set for themselves just 28 days ago. Do some knock out some things off your to do list, and let's get ready to crush February and I'll see you guys on Monday. Get outta here. Peace.

How Going Live Can Bring In Big Results


Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary and this morning we have a guest that once again proves I think as we hear over and over again. They live on a regular basis. So I'm excited to hear her story. Amy, welcome to the show.

Amy: Hey y'all, so are you.

Dave: Where are you calling in from

Amy: I'm in Georgia, South Georgia.

Dave: Okay, great. So how did you get into all of this and eventually find legendary?

Amy: Well, I was just scrolling on TikTok back in August. I was just looking for funny videos. I was the only reason I was on Tik Tok to birth in the first place. And I came across a girl who was talking about her affiliate marketing business and she stopped me in my tracks. The first thing that she said was Okay, y'all, this video is going to be a little longer than normal because I don't want to leave anything out and that really intrigued me. So I just stopped and listened to her and then I hit it again and then I hit it again. So I didn't know what affiliate marketing was. And I had to go look up the definition of it. And once I found that out, I was like, oh, yeah, okay, okay, um, I could do that. So I just got some more information and took the 15 Day Challenge. Here. I am so excited about it. 

Dave: Really. Oh my gosh. Wow. 

Amy: Delirious. I'm so excited about it.

Dave: Wow. How's that? How's that feel to be so excited about something like that? I mean, is that normal for you? Or do you feel renewed?

Amy: I mean, about a lot of things a lot of the time, but I was not excited about my job and I had it for a long, long time. I was just, it felt like dropping 250 pound weights to let go of that business. And start this. I have been Yeah, I have been reenergized and renewed spirit. You know, I look forward to going to work every morning now. I really do. And before it was really, really a struggle. It really was just something I just didn't look forward to and didn't have any hope that it would really get any better. And I just was really just sick of it.

Dave: No, are you still at this job? Are you still now? You've quit it now?

Amy: Yeah, I quit.

Dave: So are you supporting yourself through your online business now?

Amy: Yeah, well, I'm also married. So that helps but yeah, I mean, I'm able to if I were a single mom again, which I have been before, I would be doing right now. Well, just this business, absolutely. Just fine. I kept seeing other people on TikTok, and that's really the only platform I've been on so far. But I kept seeing other people talk about their success and you know, just just all the videos that they made and I really followed five or six people super closely. And I just kept watching what they were doing and then I you know, it was on the Legendary website and I could see every single thing they were saying was true. Not that I really doubted them, but it was just like if they can do this then I'm gonna learn what they learned. The same way they learned it and I'm going to do it.

Dave: Well, no, what was it that you first took our challenge?

Amy: I first heard Jessica on TikTok back at the very end of August. And so I took the 15 Day Challenge. What I’m really saying is I heard about it at the end of August. I got a 15 day challenge and got training in September. I took the month of September, really to learn everything and get it set up and then in October I started really marketing on TikTok well, so it's just been amazingly spectacular. And I know, like we are right, but I'm serious. It's just because for over 20 years, I was in direct sales. Really just I felt like I was in a marriage where there's no chemistry. It was just not my deal. You know? I'm one that perseveres and I kept thinking I'm gonna be you know, I'm gonna try everything to make it work

Dave: And was that 20 years with the same company? Yeah. Wow, you are loyal.

Amy: Persevere I don't quit. Thank God COVID came around. I don't mean any disrespect to anybody who had a hard time you know, or lost somebody special because of that. I don't mean that. I just mean that that caused a change in the way I was doing my job. And it took it virtual and I was like, I've been living in a super small world, in this direct sales business, where it's face to face people in my town. They either come to my house or I go to theirs and I'm so ready to get away from this. I was so excited to find out. There was another opportunity where I could still work from home and still have unlimited income and still be my own boss. I was just like, Oh, I wish I'd known about this 10 years ago. I really, really do.

Dave: Well, so what are you enjoying about this so much, versus things you've done? Because I mean, you've done you've had a dabble in entrepreneurship. There were direct sales and you're doing your home meetings and you're, you know, you're I mean, obviously you You did what you had to do and now you're, you know, basically the difference is is now you're not really having to meet with people and he I mean, you can tell your store. I know for me, I don't even have to get dressed. I mean, but you know, uh, you know, basically what you're doing is you're just marketing using your cell phone now in your selling. I mean, obviously it's a different business model, but in your own words, what is so much better about what you're doing now than what you've done in the past?

Amy: Well, network marketing is calling friends and family. And do I even need to say more? I mean, it was just telling them I have this product or these products. I don't know if you've tried them. I'd love for you to take a look at them. The stupid phone calls which I felt like that was my job every day was to make those stupid phone calls. And I felt like oh man, these people don't want to hear from me or they're just doing it because they feel sorry for me or because I know my mom. Or do you know what school my dad is or something like that. And I just didn't like the feeling of trying to talk somebody into something. And for I share my story, I share the information. I create curiosity about it all and the ones who are interested. They come out of the woodwork and they say hey, tell me more. I want to know more. So it's not selling. I don't feel like it's selling in the same way that it was my other job. I'm not trying I'm not trying to change anybody's mind. I'm just trying to find people who are looking for a change already.

Dave: Well, okay, nice. So what is your what is your you know, TikTok strategy, I guess. Is this something that will talk to us a little bit? I mean, we've titled this show going live, but we've mentioned that in the title it is the show. So talk to us about your going live strategy or if there's a strategy really at all that you even have. Sometimes you don't, that's fine, too. You just kind of flip on the camera. Talk to us a little bit about how you came upon this, what you've been doing that's been basically working for you. 

Amy: The first time I was on this show was back in November, and I was like a deer in the headlights. I was like, wow, they want me to be on the show. And I didn't know why. I was just like, I'm just so new at it. I felt like everybody that had been on the show had so much to contribute. And I didn't have much to contribute. And so one of the things Matt said to me on that show was I know you're going to like to go and live as soon as you can and at the time only had like 130 followers or something, something like that. So I was able to get to 1000 you know, pretty quickly after that first like Legendary show, and I was scared to death to hit live on that camera. And I was just like, I'm just doing it. I'm just doing it. And I look back at my very first one and you can tell I'm like, nervous. You can tell I'm kind of stiff and tense and I'm just like, I'm just gonna prepare for the haters. I'm prepared for the people who say Oh, you know, various comments. I'm just I'm just gonna just go for it. So I just decided from the start. I'm going to be 100% honest about every single thing I say. 100% authentic as I can be. And I'm just going to tell people what I've learned. I don't have justice. But what I know and talk to them like their sisters and brothers. I would tell them if they are my brother and so say about a lot and I'll go

Dave: 11am Eastern. Okay, yeah. Wow. Nuggets being dry. Just don't know if anybody is picking up on that. But go ahead, continue. I don't want to interrupt everything. That's it.

Amy: I go for a couple of hours and people you know, hop on and hop off. I answered their questions. I have my iPad, which now I don't know where it is. But I have my iPad that I hold up and I show him where my link is, you know, click on the little picture on my TikTok profile. Here's my link click on my link. You know, this is you know, and but but the majority of the conversation that I have when I'm live is just answering their questions. I will look up an article like there's a recent article by Shannon Smith, you probably know about it. The 24 year old waitress who lost her job because of the pandemic. And then, you know, I go through, I go through stories like that I talked about. She's got five tips of what she recommends that you do when you start an affiliate marketing business and I felt like I wrote the article myself. It's exactly how I feel. I just share stories like that. I answered the people who think it's a scam, and who want to knock it down and that I'm a scammer, and I just kindly respond and give them the facts. And for two hours a day, that's what I do.

Dave: Yeah, I did see that article from Shannon. was a great strategy from an affiliate standpoint. I mean, to become a contributor on a site like CNBC. You know, is a is a pretty big deal. And just so everybody knows and understands that, you know, you can become a writer on the sites, like Entrepreneur like CNBC, and we recently saw one of the most creative marketing strategies that we've seen in a long time. From this affiliate name Shannon Smith. She had published an article on cnbc.com. Now, the cool thing is, this may not be your story, but oftentimes it's even more powerful when it's somebody else's story and you can share it right. Right. And she does have great tips here. She does mention even us legendary marketer and you know, this is a great this is a great article she did herself a great and amazing you know benefit with this. I mean, this isn't an awesome achievement, for her to have become a writer on and I think we may have had her on the show also. I know we have because I believe I remember talking to her. But, but anyways, I mean, the point is, I just wanted to reference this because you had a reference or kind of give us some context but you know yeah, she's become a contributor for CNBC. And in wrote this awesome article about affiliate marketing, mentioned us in the marketing of course, got her affiliate link in the in the, in the in the article so you'd want to you know, if you were using this as a tool, you'd want to share your own link. But it's a cool it's a cool thing because now we you can realize that there's a couple of takeaways Number one is I can leverage other people's when I'm in a community and I'm in a a community of really savvy marketers I can use their tools right without while still earning business in my you know, for myself because I'm sharing my link, which is ultimately what's generating sales but I can still use this as a sales tool to share my screen during a video or during a live or whatever and tell her story. That's the big thing is tell her story. And then it backs it up because it's on CNBC. So it's got legitimacy, right you know, or more legitimacy right? The other thing is, just to remember and think about all the articles and content that you see out there on the internet, somebody wrote it and put it there. So the other question is, as you know, she became a contributor here at CNBC. I wonder how that's done. I'm sure if I poked around on the site enough. This is one of those endlessly scrolling things. I'm sure if I poked around enough. I could probably find out. You know how to become a contributor of, you know, CNBC, similar to entrepreneur.com Inc, inc.com. You know, Forbes, all those sites. They all have contributors on them. But anyways, back to you. So you use I just wanted to point that out because you use all kinds of different talking points. or stories or in this case, an article that another person wrote, to help give you content for your lives.

Amy: That's right. Okay. I mean, of course I use your story. I use stories of other affiliate marketers that I know and see. And you know what I have and what I have seen them do. I talk about the Forbes magazine article, this is the knowledge industry's going to be a $325 billion industry, but 2025 You know, I just pull all those articles because I love to read and so I just share what I've learned. 

Dave: I mean, I think your direct sales experience gave you a bit of storytelling experience that is useful. You know, it's useful one on one. It's useful in small groups if you're in somebody's home or a hotel or whatever. But it's also useful digitally. You can also say, tell stories and communicate. And I've always said and agreed with the idea that why wouldn't I want to talk one to many? One on one. And then ultimately, why wouldn't I want to have videos that are playing on multiple platforms that people are watching while hearing me talk, even when I'm laying in bed sleeping, right? I wouldn't. I mean, ultimately, that's leverage. And I also came up in network marketing, direct sales, and I thought, well, if I can just get three who get three who gets three, you know, I'm gonna be rich. But the problem was, is that, you know, you're like herding cats. You know, you're trying to get human beings to develop skill sets, and then you're relying on them or basically, if they don't do anything in your team, then it's all up to you. And then you've you really, you're kind of self employed that if you don't work and sell retail, lotions, potions and pills, or whatever it is that you're selling, you don't really you don't really eat, but the reason why you signed up with direct sales in the first place, was because of the idea of earning off the efforts of others. And that's why when I first saw my first direct sales network marketing presentation, they started drawing the circles and I just thought, Man, if I could just get Bob in Dan and Susan under me all working, and I could be you know, earning off of their efforts. That's real leverage that creates passive income. Well, again, that didn't happen. But what I discovered was something that was much better and that was how to create leverage in passive traffic income. Off of videos and off of lives and off of webinars, because now all of a sudden, I can use videos, put them up online, people watch them 24/7 Or I do a live show which I do one to 245 LIVE guests that we have on right now. One to end there'll be 1000s more who watched the replay, listened to the podcast, all that right. That's leverage. Yeah. Would you agree with that?

Amy: I definitely would agree with that. And it's this whole business model. It's just such a relief, to find this opportunity and to be able to work this business. And my husband asked me the same thing one time he said, listen what's the big deal? Why do you like it so much more? I've had other people ask me that and it's just you still get to have all the freedom and all the abilities to work I have. My dad has Parkinson's. My mom has Alzheimer's. I go and sit with them in the mornings I get to work while I'm with them. I get to work when I'm everywhere and just income potential, no matter where you're sitting with your phone because that's what I do 99% of my business with, it's just so free and to know that I don't have to recruit people. And I don't have to count on what other people are doing. I just I just, it's just such a breath of fresh air. It is such a godsend.

Dave: That piece there about being able to sit with your parents, that's a piece right there. When you said that, I'm sure you're going through that right now. So it's just something that you're going through but hearing that was powerful to hear. So you know, who wouldn't? Who doesn't want me when I heard that I thought who doesn't want the freedom to be able to sit with their parents if they're ill?

Amy: Or your kids or your kids, right, I mean, have the freedom just to be with who is important to you whenever you choose to and not go well, I have to wait till I get off at five and I'll be over I just think that that's this is priceless to be able to say I call the shots. Yeah, no. So freedom I don't want to ever give up.

Dave: And I think the other thing is the difference between network marketing direct sales, and higher ticket affiliate marketing or higher ticket digital products, like what we teach to kind of create here for information, you know, selling information. When we went, I had this idea that if I could make a little bit off of a lot of people's efforts, you know, that was the kind of MLM dream that direct sales dream was. But what I realized was, I mean, that the Amazon business model is a little bit off a lot of people's efforts and that's a big, big, big thing to try to accomplish as a single person. That's it. So what I need to do is I need to get a lot off of a few people, you know what I mean? Yeah, people. So instead of a bunch of people who I can make a penny off of, because they're just dipping their toes. They're paying for something they forgot they were paying for or whatever. I want to intentionally sell powerful results driven training, coaching experiences, actually, I'm selling transformation. Right. That's what people ultimately want to change. Right. And from that I can find and sort maybe a smaller percentage of people who are going to pay more money. For a more intimate, more advanced, you know, experience. And, you know, to me, people are paying for education experience, and those are investments that they make in their life, versus just a bottle of shampoo, a lotion, potion, pill, a new vitamin, whatever like that, which you know, whatever you're selling, no hate on it. We've all sold a lot of things. I don't have to have it there. That's one of the coolest things that you can actually market out here in the world. I mean, quite frankly, and in that people are already preconditioned to buy because they're conditioned to go to college and pay for education and continued education and stuff like that. Oh, you know, I think I relate a lot to your network marketing background and your experience in the challenges that you have with that. It's just it's a it's a trip but but but, but it developed certain skills that you know, it gives you certain experience that you know, maybe those of you who have not had other businesses that you've worked Maybe you feel like this is hard but you you don't have anything to compare it to. Right so you have something to compare it to with your past experience. So what now, what is in the near future for you?

Amy: Well, I believe with all my heart I believe every time I get on live stream and I talk to people and then they directly message me they email me or you know we actually talk on the phone because we do all of that. When I tell them that this is a business model that you know, there's a few things I wish I had known about affiliate marketing before I started, but it's nothing that would have changed anything. I was still done. But the number one thing I wish I had known was that it existed. I was just like somebody I wish I had somebody told me that a decade ago, I'd have jumped on it so fast. I just didn't know about it. So I really almost feel like I'm on a mission to let people know if you're in a crappy financial situation or you don't have savings or you've been going down the wrong path or loads of debt. There's another option out there. At least look at it, intelligent people don't make decisions without finding all the facts. Finding out all the facts, facts, facts about this. This could change your life. It has changed my life. I really did a transformation in 2021 because of this business. I was absolutely tired of just tolerating mediocrity. I felt so mediocre in my job even though I had, you know, moved up to a leadership position and I had free cars because of it over the years. I still felt like I was just stuck in a rut. I wasn't growing. I wasn't making any progress. So my mission I just feel like is to just let people know, this may not be for you. I don't know but you deserve to find out to at least find out all the facts about it. Because what if this is a thing that could change everything for you? It may not be but how do you know until you at least look at it. So that's my mission right now. I'm not seeing a whole lot further than that right now. Yeah, I'm just going about it just sharing this. This information, this opportunity, hoping that other people will find the same financial freedom and just the joy in life again. If they don't have it because of this opportunity, and maybe I sound like Pollyanna, but it has changed so much for me that I feel like I can say hey, you've got to look at this if I mean if they come to me and say they're interested. I'll say I don't go after them say hey, you got to look at this like I used to back in sales. That's my mission for now.

Dave: Well, that's great. I I don't I also don't fall down anybody comes down within the three feet rule you know if they're within my business, leaving drop cards at the gas pump notes, you know

Yeah, no, I got lots of experience and stories, but we'll stay on topic. You know, that's a great mission. I love it. I think that you're a great example. Of how you can take a good attitude, coupled with really making the best out of the whole experience that's happened over 2020 in 2021. And now, you know, continuing in 2022 where we're all going more virtual. Let's just put it like that. You want to call it a lockdown. You want to call it new paranoia. I know about you. I'm a hypochondriac now afraid to leave the house. No, I leave the house all the time. I just got back from Denver, Colorado. I know I didn't go to Colorado. But my point here is that you're making the best out of a situation. I also happen to believe that you are using the smartest business model. I think that you're doing all those things. But on top of that you know that the grass is not greener on the other side. So you're focused and grateful for where you're at and what you have. And also think of another thing that's important to point out about this versus other business ventures and opportunities that I've done in the past, where I felt like there was a ceiling on my growth. I'll never forget this time that I was at a Network Marketing Conference and I had the fastest growing team in the company. I had broken ranks and because I wasn't doing it the way that they wanted me to do it wasn't doing the offline, you know I was generating leads online placing ads creating content in building communities and so forth. And doing conference calls and webinars. And when we came to the conference, they kind of threw us under the bus, another older leader of you know another rep and he threw us under the bus and said this is how not to do it. You know, as if our online marketing was the wrong way. They were really threatened by them. And I realized at that moment I said, Man, I said it wouldn't matter if I was making tons of money here. I was making decent money at that time. That feeling of not being able to grow or not being able to, you know, get out and try new things. There's a lot of network marketing companies that will get angry if you have other streams of income. You know, things of that nature. You know, um, you know, if you're, if you're signed up as an affiliate with different things, or you're, you know, you have other businesses for God's sakes, you know, so, but anyways, I can relate to that feeling of not feeling like you're growing and it doesn't always have to do with money. Now sometimes it has to do with the feeling that you're able to grow and be creative and have a shot at affecting your own income. That's right. You know, have a shot at building something or being able to just make your own choice, you know, we signed up, we made the decision when we signed that independent contractor, you know, sign up form and went through that process and said,  I'm not no I'm not looking for a salary. I'm not looking for an hourly wage. I'm looking to just venture out and I'll make the money I'll eat what I kill, right, I'll hunt it and I'll eat what I kill. That was a decision that you know, you are basically saying that, you know, you're going to, you're going to, you're going to only eat what you kill, you're not going to have somebody who's going to be feeding you a weekly salary or something like that. Right. So anyways, so anyways, we earned the, the, you know, we earned the right to want to be I think part of what comes along that is that if you're going to take that you want to be able to be creative and have freedom and not feel like you're you're being boxed in. Ultimately what

Amy: I really felt like I reached the limit, you know, as far as I looked at 2021 when it came along, and I thought this year I can't imagine why it would look any different than the last one. I'm not to find something different this year to be something different and I looked at other opportunities and I even signed up for one and then got a refund. Pretty quick. I was like no, I don't want to get things from China and put them in a warehouse. No, I don't wanna do that. So I just looked at other things and when I heard about this, I heard Jessica talk and just something inside me just went ding! That's it. And I told my husband was like, I'm doing this. He's like, okay, that's like, No, I mean it. He goes, alright, I said, you know, that means we're gonna have to buy a car now because I hadn't had a car payment in over 20 years. So we bought a car a couple weeks ago and it was actually fun. I'm like, I'm so excited. To have a car payment. Because that means now I'm in this business. It's just different. It's a different life for me now. Yeah. And I love it. Absolutely love it. And I love the training. And I tell everybody on the live stream whenever I'm talking to anybody that messages me. I started with zero knowledge of this business. I didn't even really know what affiliate marketing was. I'd heard of it before but I'd never looked at it. And the training that I got here taught me absolutely everything that I know, to this point, and got me where I am. I just feel like I hit the jackpot because I know that I've had three emails from people over the last couple of weeks who have told me and I didn't know him. I still don't like they told me they kind of decided to go their own way and just try to figure this out on their own and now they feel like they've wasted some time and so I really feel like from the start learning about Legendary from the very beginning and taking this path to learn, you know, to get the education. I hit the jackpot. 

Dave: Those are kind of kind words.

Amy: I mean, and that's you and that's Matt. Yeah, really excellent. Really Excellent.

Dave: Well, you know, there really is a way to go out there and waste a bunch of time online isn't there if you don't, if you don't understand how the game is played and how to set up pieces. You can ultimately find yourself using social media only as a way to suck your time and consume your energy and attention. Versus we all know we're going to screw around on social media a little bit. I mean, because there but I also if I can be kicking off, you know, 5, 10, 15, 20,000 a month or more from a business that I'm also operating by creating content creators in that same space. Why not do it, especially when the other big nugget that you dropped was I don't need to know everything. I mean, I share what I've learned so far, but I think that enough people don't realize that there's more power and success you have more influence and persuasion. When you don't know it all. We have instead of if you're explaining trying to be the All Knowing guru and you think you gotta be so successful in you can't you there's you're more influential if you're more lat what's How do you How would you say if you're more kind of laid back and like you're not mister missus expert about everything. Could you say more about that?

Amy: Well, I had somebody ask me a lot about coaching and I said no, I don't do coaching. I saw. I don't have enough experience in this to feel like I'm the coach. But that's why I said that's why I get on here every day, every day for a couple hours. Just to tell you what I do know I don't have all the answers. But if I can I'll show you where to get them. And I'll lead you in the right direction.

Dave: Usually it's somewhere where you have an affiliate link going somewhere. 

Amy: What do you mean? 

Dave: I'm going to show you where I mean it, let's just say that you're an affiliate for Legendary. Okay, let's just say which is just one option. At any affiliate marketer has and in the entire world. Look, the place that you're going to get the help is to go buy this training. Now I can tell you my story, my experience, but ultimately what I mean is where we help people is we teach them appetizer, bite sized nuggets of information that they can consume and get excited about and say if you'd like more of that, if that was helpful to you, and you'd like to learn more of that. Go take this awesome training. It's a few dollars, it'll let you dip your toe in determine whether it's a great fit for you or not. So I mean that we use by helping people our role is to figure out what is the best fit for them and give them enough information ultimately, even if we're only promoting one product to disqualify themselves. Right. That's how we are, that's how we do sort of ethical sales in how we also don't piss people off by wasting their time, trying to act like what we have is for everybody. And I also heard you mentioning that too, that in your content you say big deal. If it's not for you. It's not for you. This is not going to be for everybody, you know, this is for people who are going to Who you know, have an entrepreneurial kind of spirit within them. They're willing to take some risk and not be needed or you know, need to have a salary or hourly pay up front. This is for somebody who you know, is going to be open to free traffic strategies in working with your mobile phone, right and maybe filming some videos or practicing your texting and copy skills. But it's not going to be I mean if you are somebody who wants to interact with friends and family and wants to make lists. You know, this is undoing from reverse psychology right now but yeah, I mean if you want to drive around like I used to with a magnet on the side of my truck, you know that said refer three get yours free, you know, and I was selling phones. I was selling cell phones from my 1991 Ford F150. I had to start with a screwdriver as if somebody would ever want to buy a cell phone through me versus going down to their very reputable T Mobile sprint or at&t dealership. But I didn't understand that at the time. So I drove around with a magnet on the side of my truck for multiple months wondering why my business was so anyways, if that's what you want to do, then this would not be for you.

Amy: Right. And if you have to pay off a credit card next Thursday, this is not for you either. I mean, this is going to take some time and a good pill. You're gonna have to learn some skills, you're gonna have to apply them. It's not enough to know well, you have to apply what you learn and you stay consistent. 

Dave: Isn't there a lot of people out there that are probably even listening to this that have a lot of skills, or excuse me that have a lot of information? Yeah, and even know what to do but are not applying them. So they don't get credit for it.

Amy: Knowledge is not power. 

Dave: So just if for any of you who are sitting on the sidelines, we know that over half of I mean it's always a large percentage of people who are ready to get ready. So imagine, imagine that you went through an entire class, okay, like, I don't know, you paid whatever you pay multiple $1,000 for a class at college, and you you got all the way up to, you know, getting ready to take your bachelor's degree test to whatever your final test is, I have no clue because but whatever your test is to finish and collect that and then go out and start making money. And so you did the whatever how many every years you did, you know of learning and sitting through class but then you just stopped right there and didn't take the test and then go and get the so that's similar to the insanity of saying I'm gonna, you know, really do something in the I'm going to go through the trainings and I'm gonna because we know for God's sakes, people, they'll sit through those trainings, but I mean, when it comes time to apply that stuff it's like, you know, trying to it's it's like trying to, you know, steal can't pry away candy from a toddler's hands, isn't it?

Amy: Yeah, I mean, they even the people that start the 15 Day Challenge and never start up never even get to day one. Yeah, I mean, it's just like, that's not gonna get you anywhere. 

Dave: Well, I I always say that. Success is a lot easier than you think because all you gotta do is start. I mean, there's a large percentage of people if you have if you're ever selling a product, whether it's as an affiliate or URL where you can track the, you know, when somebody buys you know, how many of them actually log in, you'll see that there's a large percentage on with anything that people buy, whether it's an e book course, you know, we all seven, so we don't go to all this kind of stuff. Look, there's a large percentage of people that buy a course that don't even log in. I don't know what they, you know, I know actually, actually I do know, right because you buy it at the moment. I bought a copywriting course a couple of weeks ago. So I got and it was I dropped 10 grand on this course. So people are, you know, act like a couple of 100 or a couple $1,000. In this world it is a big deal. It's nothing. I spent $10,000 on a course you know, the guy that the regular course was 6000 the upsell was 4000 Put that in your pipe and smoke it I mean, that was it was an awesome offering. And I bought it because I think he's a great teacher. He's a smart copywriter. So I bought his course. And it was the Chris had dad pig method copywriting course, and I didn't log into it, I bought it and I didn't log into it. I sent it to my son to go through it, but I didn't log into it yet. So my point here is that, you know, I think there's two types of people. There's people like me who buy stuff and have it but spending money on training education is nothing to me because it's an investment. I don't ever look at that. Like that's a big life changing decision because it's really not. So I know that some of you who have bought our Blueprints at 2500 or something, you act like that or that feels like a big investment. I'm not here to minimize it. I'm just here to say that getting success so successfully that $2,500 investment in yourself is something that is not a life changing decision in terms of scary, but it's something that you do just like automatic. This is just re-upping my education savings account and it's just something that I do without blinking an eye. You know, I am reinvesting in myself. But you know, and then there's the other group of people and this is where I think most of you who are listening have a chance to decide what side you want to be on. The bigger percentage of people will buy something just never even logged into it. Say they'll get back to it. They don't have anything else going on. They start a lot of things and don't finish a lot of things. And I think that describes a large portion of the population including myself at times. And so you know, what, I think the ultimate question that that we have to ask is if I how do I get my ass in gear to get motivated into find a reason a why whatever, to find my fuel to get this thing up and off the ground because it takes some emotional energy to get this thing go. And it's not just all you know, it's not just all this physical fuel of doing the actions. There is some emotional energy because I'm doing some shit I've never done before. But what do we leave people with in terms of getting over that internal in personal interaction?

Amy: The thing that just keeps coming through my head for my own sake and for anybody else who's not you know, not performing or producing or creating the result they want is to raise your flippin standards. Just raise your standards. In your own mind. Say I will no longer tolerate this thing. Whether it's my money situation, my relationship, my career, my health, whatever I've been doing, just raise your standards and say you know, today's the day that I make a change because I've thought about it all the time. I'm always looking for opportunities to change it. Here was one I took now. I mean, pay attention to what you have paid attention to because in a moment you spend something a seven even if it was $7 You spend something because it felt like your Spirit told you this is a possibility. So take action to raise your standards for yourself and for your life because when you do you affect everybody that's important to you that's in your family or whoever you're connected with. You make a big difference when you raise the standard for your own selfie and make a difference for the ones you care about too.

Dave: Wow that's a powerful statement. Raise your standards. Amy, that's fantastic. Look, I'm gonna send people to go follow you and connect with you more over on your TikTok channel. Make Money With Amy online. And Amy, thanks for your wonderful energy and spirit and your awesome experience. Congrats on your success. And let's do round three soon.

Amy: I'd love to thank you for the invitation. Thank you so much for everything. All right, Amy. We'll talk to you soon. All right, bye.

Dave: Bye. All right, bye friends. You can go and follow Amy at as I said make money. With Amy online, make money with Amy online. You can look her up and follow her on TikTok. Connect with her and lift her up like her stuff comment on her post. And engage with them. That's one of the best ways that you can support people and connect with people and ultimately build relationships. You know, a lot of people are wondering how do I fit in? Where do I get in and fit in and how I build relationships and how do I add value? Well, one way to add value and build relationships is just always comment in like people stuff when they put it out. You know what I mean? Drop a comment, drop a like on their post. Because that that that builds up their their engagement and that ultimately instead of going and ask them, buddy, what can you do for me? How can you help me I just invite those of you who are new to the community to when you find somebody that you resonate with or you connect with somebody here in the community and you decide to follow them that's the best way that you can begin to develop a relationship is to is to like their stuff, comment on their stuff. Let them notice you that way. You know, and always I always I like to say that on a regular basis because we have these amazing guests who are just members of our community who are students who went through our courses and we invite them onto our show about their experience. I mean it's it's really who are ultimately our guest our is our clients, our students. But when we bring them on my fear is always that they get bombarded with questions and stuff like that and, and ultimately that that just makes people feel overwhelmed anyways, when we go and bombard them, and I want what's best for all of you who are listening, I want you to get the most out of this community and experience I just thought that might be helpful. There's an easy way to build goodwill and friendship and to build relationships with others online especially in an online community like this. And it's really to, to like people's stuff and engage on their posts and in comment on them. Comment nice things affirmations like oh, great pose, like I really enjoy, you know, I mean, like, just lifting people up. You get that back 10 times. So imagine if you did that for people, if you're feeling new, and you want to be more a part of the community, you'd go and do that, you know, on on 20 people's stuff per day, you're gonna develop some pretty good goodwill coming back to you and support from people and that's ultimately how you kind of build relationships in this online community. I don't know how we're going to do it in the Metaverse, you know, we'll, maybe we'll come around and we'll all be cartoon characters. You know, for me, that doesn't sound that exciting. I don't want some cartoon dog in a thing so I don't know how I feel about that. Don't really care about it, you know, because ultimately I like reality. I like this kind of real interaction. I still like live events, webinars, live streams, stuff like this. Alright, we'll end on that note. My friends have a fantastic Thursday. We will talk to you later and get out of here. Be Legendary. 

Why You Don’t Have To Be An Entrepreneur To Get Started With Affiliate Marketing

Below is the transcription for this episode:

Matt: Hey what's going on everybody when I say it's Wednesday January 26, we are live as always, we go live every Monday through Friday at 10am. Eastern. We've been doing this for quite a long time actually. Specifically, we started this in around March or April of 2020. And it just caught on. We are killing it, crushing it. And it was funny when we started it was just kind of a question we get maybe once a week or twice a week or something. And then really since then, the community is just really taken off. And we've got lots of success stories. So we go live every Monday through Friday at 10am. Eastern, if you're new and watching the replay or watching us live, you can actually send a text message to us to get a reminder every morning. You can text the letters WUL stands for Wake Up legendary, WUL to 8132968553. And every single Monday through Friday at 10am. Eastern you're going to get pinged with a text message, it's going to give you a link directly into our Facebook streams. So you don't have to go looking for it every day. You can just jump right in. And it's super easy. It's really convenient. If you're unable or maybe you got to work during this time or something like that. You can also find us on the Spotify podcast. You can actually watch on Spotify, too. They just started a video feature there and you can tune in on Apple podcasts, Stitcher, different things like that. So just go to whatever your favorite podcasts that you have, And just search wakeup legendary, pretty simple. But anyway, we're gonna bring in a returning guest. Mike Mefford and what's going on? 

Mike: Thanks for having me on again.

Matt:So you were in. You were on the show in October, right? So remind everybody where you're from, and maybe it's been a while ago, I feel like I kind of remember a little bit about your story and stuff. But there's a lot of new people here, who’ve never met you or heard of you or anything. So tell everybody a little bit about your journey, how you found legendary and what your journeys have been like, up until now.

Mike: I live in the Kansas City Metro Area. I worked in IT for 25 plus years, I thought I had a pretty safe job. Turns out I did not. So in November of 2020, I was informed that my position was being eliminated and that they weren't going to offer my skill set to the company anymore. So that eliminated my job. Luckily, I had until January of 2021. So they gave me like three months there to prepare myself. So I have started looking for another job. I still get my email reminders of jobs that are out there because I just want it to be a reminder that Hey, I don't want to go back to that nine to five life. So I still leave them in my inbox. I still get them every day. These are the job postings out there. So yeah, this little reminder to myself, Hey, I don't want to go back to that nine to five. So anyways, I had been following a few people on tick tock and different platforms on you know, this kind of side hustle and stuff. So you know, I decided to jump in. And, you know, I took the seven day challenge and By day three, I pretty much knew that this was something that interested me. It was totally outside of my comfort zone. I had never done a video filming whatever from the ground up. I grew 130,000 in like a three month period so that’s my story. You know, I lost my job. I needed something to pay the bills. So I jumped into doing this.

Matt: Very cool. See you've got you've got a pretty solid like business that you've now got going but you were never the business entrepreneurial type. Like totally new.

Mike: I've never owned Business in my life, I've never done anything like this. I was a nine to five guy, you know, I got up and went to work every day.

Matt: And you're also a little bit on Instagram too. How's that? 

Mike: It's good.I really just started concentrating on trying to grow it. But yeah, it's definitely starting to take off a little bit. I've posted a little bit more videos on YouTube and Pinterest. I repurpose live videos on all platforms. 

Matt: So good, good. And what he means for those of you who are newer and kind of wondering, what does he mean by repurpose is he's taking content that he's produced, and on tick tock, and then downloading that video, removing watermarks, putting it on different social media channels. So he can create one piece of content and reused it on multiple different social media platforms. So he's not endlessly creating videos all day can just create a piece of content, repurpose that over and over and over again. So. Very cool, Mike. Very cool. So in your questionnaire, I was kind of curious, you mentioned something about building a business through DMS. So what I thought would be interesting is if you could talk us through a little bit about your content creation process, but then also taking, let's say, your followers and turning them into leads, turning them into buying customers, and what's your process then like for that as you grow?

Mike: So basically, I do fun things every morning, I use a scheduled block. So I set, you know, time periods aside, and I do content at that time, it could be you know, the typical, hey, click on the link in my bio, or it could be Hey, comment, and we'll have a conversation we'll have that just turned into a big, big thing for me is the DM conversations, I probably started doing this totally wrong. I totally tried to push, hey, click on my link, and it just didn't work very well. Just didn't buy in. So I started doing the DM thing. And I could spend all day answering DMS probably right now. So I started that conversation with them. If you know, I get to know them, you know, what their pain points are? You know, how can I help them? You know, is my product even a right fit for them? So, that's how my DMing conversations usually go. And then, you know, I send them off to my landing page, right? I offer a free ebook, and I capture their emails and names so I can have future follow ups with them and then hand them off to Dave at that point.

Matt: Nice. So you've reminded me that you might have just said this. But how long ago did you first find our challenge?

Mike: I started in March of 2021.

Matt: Okay, cool. I always think when people make it a year, it's like, it's a big milestone. It's like 10 years, and it's like affiliate marketing years are like dog years. It's just like, it's a lot longer than you might expect. Or you might think So you also got our Blueprints, you've been through a lot of our training coming from more of a corporate world or corporate style world, I guess you might say. How, what was that? Like? Was it hard because some of the entrepreneurial parts can be a little bit overwhelming for people. What was that like?

Mike: So the software side of it, setting up the funnel was, that wasn't all that difficult for me because I do have an IT background. But it's very beginner friendly. That was the easiest part in the support community that's out there. It was awesome. You know, everything was step by step, you guys laid it out perfectly. You didn't really have to go searching around for a whole lot of answers, followed the blueprints and your instructions. It worked. So I didn't really struggle with that. The hardest part was the video part. I was not comfortable on camera. I'm still a little shaky at it at times. 

Matt: So there's like a lot. I mean, there's a lot of people on here, they'll say the same. For instance, we'll have like, we'll have a young girl on the show, like your early 20s or something. And you'll see a bunch of you'll see a bunch of old guys in here in the chat just like yeah, but she's cute. She's attractive. You know, it's not fair. I could never go on video. I have a face for radio, you know, all this stuff. And, and tell us a little bit about how you were able to overcome that and get it you've been doing this for like, you know, almost a year now. And to go from that sort of like maybe more introverted or maybe a little bit more shy kind of camera presence to going, like, Hey, I'm gonna go on camera and I'm going to deliver with confidence. That's a big shift internally, I found because I was the same way. how did you sort of work through that internal world and start creating content? Take us back to your very first videos on Tik Tok, and what that was like?

Mike: I was right there with you. I don't know how many retakes I tried to do to make them perfect. And that's one thing I learned right off the bat is they don't need to be perfect, perfect. You're not filming a, you know, a TV commercial? I mean, you're kind of sorta but not really. I mean, you don't have to be perfect at what you're doing. I just finally said, Screw it, I'm just going for it. You know, I just started, I started out with, you know, you know, three to five videos a day. So believe me, that was? That was a lot in the beginning. So it does take a while to get comfortable doing it. But you overcame it. And the more and more you do it, the more and more comfortable you get it. I think I'm at like six or 700 Tick Tock videos now. So

Matt: That's crazy. Yeah, it does get, I felt like it does get a little bit easier over time. And maybe yeah, unless I'm in a meeting, or I feel really on the spot, or I feel like I'm in a meeting. You know, I don't know, maybe like a celebrity or something I'm not super familiar with. I virtually like, I don't know, I think my life is pretty dry right now. Like, I'm just like, I'm not, I don't know, it's, you can just kind of show up. And boom, you're on video. Alright, let's go. But I think it's, it's just how, you know, when you're in those first days, I always like to go back to those very first beginning days. It's interesting in those first days, where you conceptualize yourself as a static person who's not capable of change, right? You're always saying things like, Yeah, but I don't have charisma, or I shy away from the camera, or I'm an introvert, or I've got a face for radio, all this stuff. And the perception of that is just that, you know what, I'm not capable. I'm not capable of this, or it could never happen for me or something like that. But as I think over the years of how much I've shifted as a person, and I've changed internally to be more, not extroverted, it hasn't really changed anything. But like Spencer just said in the comments, turn your weaknesses into strengths, right? So I think what a lot of introverts do in the world of Tik Tok and Instagram is they have a level of honesty and transparency, because it takes so much to get through to people it takes so much just to even upload a video people can feel that. Now, I think that for a lot of people, when they speak with sort of that nervousness, that way, lack of confidence, they end up not generating a lot of leads and sales, that starts to come. Later on, we've started to speak with real confidence, right? So what helped you with going into that place of confidence? Did you see your shift in terms of yourself? Was it just in the business area? Did you experience it and relationships? Did you and then how did people experience any change from people and how did they respond to you at all, especially with your followers?

Mike: So when I started getting like feedback on my posts and stuff that that definitely helped my confidence, you know, hey, people are you know, buying into what I'm saying people are commenting, you know, you know, when you start getting the the haters on your posts then you know you've made it on TikTok, so, you're definitely gonna get the haters that come in and you know, this is a scam and all that I just kind of ignore him and move on. So yeah, but confidence wise, you know, my wife tells me I do find even my 17 year old daughter said, Hey, Dad, I can't believe all my friends see you on Tik Tok when they see your TikTok famous and stuff like that, because the amount of followers you have, it's funny, because that helps build your confidence, you know, 17 year old kids are telling you, that's cool that you're on Tik Tok that helps, you know, not that I'm really selling to them.

Matt: But yeah, totally. And I think that one thing that I think is really cool is that I love what I witnessed from my parents when I was growing up. My dad had a job and still works. He's worked this job now for probably close to 40 years. And, my mom is a little bit more entrepreneurial. She just had trouble finding good daycare and whatever. And so she started her own hair salon, in our house. And in the front room of our house, literally the front end where you walk in and My dad plumbed out the sink and chair and put a couple of hair dryers in there. And poof, she was off and running. And, she crushed it. But when I was little, maybe in fourth or fifth grade, she forced me to start a paper route in our town of 450 people. And she would get up with me every morning at 5am, we would hop on bikes, we bought baskets for the front of our bikes, and put frickin newspapers in there. And we'd started the paper. I mean, and, and it's just funny to me how I look back sometimes. And I think to myself, I look at somebody like you, or I look at anybody in our community. And I look at them and say, you know, so much drive and entrepreneurial creativity and energy and all this stuff. And, man, I feel like some days I don't have that, when I look back on my last 10 years of all the ventures I've started and all the ways I've been successful, and even just, you know, kind of, in a sense, carved out some form of like, role here at legendary. I mean, with the help of our team, and then finding me a role here too. But it's been very non-traditional, like not traditional at all. I don't even think I applied for a job here. And I messaged and I got hooked up through a friend, right, it was just weird. But I look back. And I think to my mom, and I think about what that example did for me setting sort of a work ethic thing of like, Hey, you might be in fifth grade, but like Get your ass on this, like you're waking up at 5am. And I've basically woken up at 5am and been grinding. Ever since I got done with college. All through college, I worked a job and started entrepreneurial, all through college. And after all of it probably leads back to that. I say that all because, you know, one of the things I think that parents underrate a lot is what the people working on, say, what what your friends and family and their friends, you know, seeing somebody who's did it for 25 years, and maybe struggled initially with some of the charisma and I'm on camera, this is no this, like, consider that and grow through that is a really emotional and really like transformational thing to see. So I think that's really cool. And I just wanted to say that I say that a lot to parents when their kids are commenting about, you know, Jay Z or TikTok famous for all this stuff, like, you know, and that really shapes a person. It's really shaped me and I think that that's just it's a really cool testament to you growing through a lot of whatever it is insecurities and stuff but that's really cool, Mike. 

Mike: Well, thank you very much. I appreciate that. Yeah. 

Matt: As you've gotten going now, like as you move into the new year, like what's what's been on your mind in terms of like are you just continuing to do what you've been doing and what is work? Do you have plans to expand? I don't know if you have interest in doing coaching or what this year is going to look like?

Mike: I do actually have an interest in coaching eventually. I would like to do that. I don't know if I'm to that point right now that I'm ready to start doing that. But I did get myself a coach and mentor. So it really helps me build that part of my business. It's kind of like I've just started as a paper right now. So, you know, I eventually want to do that. But right now I'm continuing to do what I'm doing. My plan is working. I didn't grow up as an entrepreneur, I was a tech person. And so this, like, you know, I jumped outside of like, everybody I know, lived with work, worked a nine to five job that was the way you've made money you went to work every day. And that's not the case anymore. You don't have to do that. I lay in bed every morning and start my day answering DMS and emails and stuff in bed. So I don't have to get up, get dressed and go to work. 

Matt: Yeah, I would say, You know what, the thing that we just tell people is, you know, just don't screw it up. You know, I mean, if you got something that's working, we've sort of figured out a formula to make a couple of $1000 or more online, like, Hey, first things first, if you're in a build up something else, just make sure the first part doesn't stop working. And, you know, that's cool. And I also like that you've got, you know, you went out sought out somebody to get some mentorship from, we had this we have this girl who just, um, I know that she went over the years in her business, and decided to buy our Blueprints, and hadn't bought them before she found us nine months ago or something. And, and I was like, Wow, that's pretty interesting. And actually, we've now had two different people that I know, who are six figure affiliate marketers, whether with us and other companies. I mean, they've got a lot of other streams of income, too. But most of them have hit six figures with us and purchase the blueprint after the fact. And, you know, that's why that's why, you know, I've paid a lot of money, investing in myself, but I've also paid a lot in time. And what people can't invest in money, you can obviously invest in time. You know, Elon Musk always talks about how, look, there's, there's a certain amount of hours in a week, and if I work 100 hours a week, and everybody else is working 30 I'm going to beat him, eventually, I'm just going to learn more, I'm going to experience more. It's just a formula. Not that I'm a big advocate of working 100 hour weeks, but But I do think that sometimes when people have sort of, you know, made it, one of the things that always pissed me off was when people made it, and they're like, oh, yeah, just just, you know, 30 minutes, you know, 20 minutes here and there, like, just whatever. And I'm like, I'm like, if you're hungry, and you're really, really hungry and ready to go after it. Like, you should get in there and use every bit of energy that you've got, especially if it's making you happy and fueling, I see all these posts on Twitter and Instagram about, you know, mental health and, and, you know, it's not always just about grinding, and I'm, like, totally for you. But don't tell me that, like, I'm hungry, and I'm having fallen, and you've got habits that you do, or you've got hobbies that you do, maybe you go golfing, maybe go hiking, whatever my hobby is just trying to make more money and free myself financially. And I love that. And, and so I just, you know, for our community, you know, do what's right for you, do what's right for your energy levels. I've been in and out of a flow for the last 10 years where the first five years I could wake up, go around, sleep just jacked and pumped up on energy. I need eight to nine. I gotta have like 8 hours or I can't even function. I'm like I hit 1am And I'm like, Oh my gosh, I'm in such a bad mood. You know? I don't know where I was going with that rant but

Mike: I just get you know, if you're not grinding because I feel it. If you're not working on your business everyday. You don't want it bad enough. That's my philosophy if you're not working on it, and you don't want it bad enough. So I'm down here every day

Matt: Especially, especially when you're first getting started and it's like there's This, you know, some people don't believe in momentum. But there is a little bit that can happen with these with these. With an online business or with a following like building a following building a list starting to get sales, when you first start, there's a little bit of momentum that you've got to create. It's, it's a big boulder that sitting there and it's not moving, and you've got to put in extra effort versus a couple, you know, let's say, a couple years down the road, you might not need to put in quite as much effort, you need to put in effort, but like, you can, it's already moving, there's a little bit of the ball rolling. And so in the early days, that takes effort, every single day, you got to be showing up, you got to be grinding, you got to be pushing, and eventually that ball and that takes look some people it's a week. Some people it's five months, sometimes it's, you know, we've had people I've seen people go to six figures, 90 days, this is not all that common. It's not the norm. But yeah, it's definitely happened. And I've watched it happen. But for most people, that's usually not the case. For most people. It's like, for most people, it's a little bit slower. And David, he just said something here, he said, treat it like a job. Well, at the at our masterminds what Dave says is, he says, you know, if you were the chief marketing officer, if you were the chief executive officer, or let's just call it up, if you were the Marketing Manager for your own business, or for the for the business of somebody else, would you hire yourself, like, Would you hire yourself for this job based on how you're showing up on a day to day basis? Because sometimes, as an entrepreneur, I don't have any category that understand what I'm doing. I don't, what am I doing here? I don't, I'm just, I'm just creating content? Well, no, you're the marketing manager of your business. And as a CEO, you sit down and look at yourself and say, well, like, your performance here. You're not showing up. Where are you? What's going on, ma'am? And then you're like, Damn, you're right. Like, if this was a job, I'd have a job description. I know what I need to do every day. I know, I have a checklist of stuff I need to complete every day. And then you do a little, you know, you do a little mirror therapy. And you give yourself a good hard look in the mirror and say, Geez, I guess I don't deserve a race here. I'm not sure I do. Do I don't I don't know if I deserve to get a promotion. You know, all this is a powerful question.

Mike:  Sometimes you're gonna have it down. And, you know, that's the point where you don't have to dig a little harder. Back to that core of commissions or whatever it may be.

Matt: Yeah, totally. Totally 100% So for people who are here, law, a lot of people who are new, a lot of people who are just discovering legendary and really just think beyond even legendary, they literally just discovering, like, hey, there people, ordinary people out there who are making money on the internet. Like there's this massive pool of money on the internet. And there's people who are just normal freakin ‘it guys. Frickin you know, nannies, like restaurant workers and grocery store clerks that are just like just taking a loan nice and just carving out a tiny slice of that pie and saying, you know, what, if all these people have a little slice of the pie, I'm gonna pull it out my own slice, let me come up to the table and cut my own slice. What would you say to those people to sort of give them a little bit of inspiration, a little bit of your take on making money on the internet.

Mike: Normal people can do this. It all comes down to being you know, if you want it bad enough, you're going to go get it to be consistent with what you're doing. You don't have to quit your nine to five. start this you can start this as a side thing and you know, build it on the side and then when you reach that point that you know you're consistently making that income to replace your nine to five then you think about quitting your job I was forced into, you know, not having a nine to five so but yeah. You believe in yourself and you know, you don't have to be an entrepreneur to do this. 

Matt: I like that a lot. And quote, you don't have to be an entrepreneur to do this. That's really powerful. I think. Yeah. This isn't your typical way to try to sell that. You don't have you don't have to have any experience to do this. It's funny, I found this site where you can sort and leave our audience best. I found a site where you could sort tweets back. So it goes backwards in time. So you can see people's first tweets without having to scroll right? And actually, it might just be on the Twitter site. I'm not going to do it right now. But you can sort for and you go back and look at the first couple of months and even first year of his Twitter account. There. It's crickets, people. He's just sitting there posting, typing, typing about all this different stuff. And then you start to see a little bit of traction, he gets a couple likes, he gets a couple comments. And he puts out this mass amount of content until one day, you know, he gets 40 comments on his right. And people are like, Whoa, this is a hot take. This is interesting. And then they start following. And then he keeps he's like, Oh, I discovered something here. Right. And there's this big buildup of discoveries. But my point is, there's always a day zero for everybody. For dave for you, for me. You know, for everybody who's sitting watching the comments, we say it to whoever's listening, whether the watch live or replay or whatever, there's always the day zero. whether you're getting laid off from your job or whether you're quitting your job or whatever. As a reminder, there's always that day zero where you've got to, you don't have an option. You gotta figure it out. That's it. That's the only option. You have to figure it out. So thanks, man, is the best way for people to find you on Tik Tok @mikemefford6

Mike: That's the best place to find me

Matt: I'm gonna throw up your handle. It is now on the screen. And, Mike, thanks for coming on, man. 

Mike: I really appreciate it.

Matt: Yeah, let's touch base again, for a lot of us who come from a background of I don't really own a business. I don't. I'm not a business owner. It's just a good way to get an inspirational boost every day to see somebody creating content and to look back and know That guy's day zero was about a year ago or less. And it's really powerful. It's very inspirational because you know more people that you follow. Were in your niche or who started out kind of in the place that you did. You'll begin to pick up on stories and you'll begin to see yourself in their stories. And it'll help boost your confidence and help get you going, but give him a follow and and support Mike posts on his comment or sorry, comment on his post and let him know what was good from today. Let him know. What was impactful and let him know that you saw on wakeup legendary. We'll be back here tomorrow. Dave will be back here. Thursday and Friday, hosting. I was covering on Tuesday and then I typically host on Wednesdays. He'll be back here Thursday Friday. We'll be back guests and great stories for Thursday and Friday. Peace out everybody. Have a good rest of your Wednesday. See you back here tomorrow.

A 3 Step Formula That Works For Affiliate Marketing Beginners

Below is the transcription for this episode:

Matt: Hey everybody Happy Tuesday. My name is Matt and I am here in Phoenix, Arizona. So for me, it's 8am. For most of you, it's probably 10am Eastern which is when we go live. We do these every single Monday through Friday at 10am. Eastern. So if you're newer and you're just tuning in with us or maybe you're watching this replay, you can text the letters WUL to (813)-296-8553. And that will get you a quick text reminder, every time that we go live. So we're going to share a little bit about his formula for affiliate success. He's been around the block a couple of times. And I'm excited to chat with him all the way from Jamaica. We have Anton with us today. We've got great guests that come on every single Monday through Friday. We do it on holidays, we do it every day. So you can always rely on us being here with another guest industry. so you can text the letters WUL to (813)-296-8553. And you can always find it here if you don't want to watch it on Facebook or don't want to watch it on YouTube. You can always tune in on Spotify, Apple podcasts, wherever you can. So,Anton, what's up? 

Anton: Morning Morning Morning. How's everybody doing this morning? 

Matt: I'm good. I think everybody else is good. Let us know in the comments how everybody's doing. So you're calling in from Jamaica?

Anton: I'm actually in Florida. I'm based in Florida. But I am from Jamaica. Florida. Yeah, it's a bit chilly here in Florida. A lot colder than I would like it to be yesterday was like 36 degrees. So in Central Florida, it kind of sucked. But other than that we're good to go. 

Matt: Cool, man. Cool. So tell me a little bit about you and your journey from how long ago did you come to the States and what was that like? And, you know, give us a little backstory about you. How do you end up as an affiliate marketer? 

Anton: So I'm in the States. I did what most say to do, you know, go to college, work hard and get a degree So I did that and two years into my professional career. I was in a mall one day and reading an article and the article said that, you know, this guy earned like $3 million a year. They're talking about that and I did the math and I was like, if I worked for 30 years, and literally didn't spend a penny to average all the salary increases and stuff. That's probably what I would make. After 30 years. If I literally spent no money on rent, or, or food or anything, the best case scenario and I'm saying to myself, this sucks. That's not necessarily what I want to do. And so, you know, a year and a half, two years into my career. I basically just quit. I was like, You know what? This is not the lifestyle that I want. You know, at the time, I'm like I'm young enough. So if things go terribly wrong, I have some time to recover. So I had this dream. I'm going to tell my boss I quit. Literally, like three days before I had it all planned out. He calls me in his office. And he's like, Hey, look, I gotta tell you something. I was like, what? Like, yeah, I'm leaving the company. And I said, No, just literally took the air out. And you're like, yeah, so they're probably gonna look to promote, right? Yeah. So now I have a problem, because I’m about to quit. Right? But I'm about to get a promotion. Now, I wouldn't recommend your viewers do this. Okay. So they should take me as a warning of what not to do, right? So I quit my job. And I started to travel. And you see what happens if you quit your job, have no income and travel the world for months on end. You run out of money. I mean, it sucks. But you know, um, so I came back to the States and was like, Alright, I need to do something right. And so I went to apply for knowledge. And literally the moment I walked in on the guy I looked at it as a job right. So this is a formality. I'm looking at you, you got a job. I was like, you know, what, do I really want this job? And the answer was enough. I don't go back to the nine to five. And so I started to look like everybody else. I started literally Googling how to make money online. You know, what do you do you know, what should I do with my life? Like I was asked. And a friend of mine told me about affiliate marketing because I had tried everything. And then I stumbled across affiliate marketing when I was pretty much down to my last pretty much done with my last four to $5. And I started it and then essentially within a year had built a seven figure business basically building the plane while flying. So in a nutshell that's how I got started affiliate marketing, and I learned a lot of stuff along the way that I think we could get into later but in a nutshell, that's how it started.

Matt: Wow, that's cool. I think there's a lot to be learned about that because there's a lot of people who and i had a good mentor of mine teach me that, you know, he would he would always say, look, the mistake that most people make when they want to build a course or they want to start a business is they set up everything in every possible scenario that could ever be set up, and then they discover that none of it works right. So start at square one and make sure each piece works and sort of build it out as you go, which is kind of the analogy that you were saying and it helps you get out of the sort of stagnant inaction state of not doing anything, and it helps you actually get going.

Anton: Exactly. No, you know, if I were starting from scratch, and not quitting my job I think that the best way to do it is to think big picture hey, look, this is my goal. Right? How many people are in the chat right now? Let me just type goals if you have a specific goal that you'd like to get out of your life, right. First issue that most people run across is I say to them, okay, what's your goal? What're you trying to get out of this business? I just want you to work. I just want to succeed. I just, I just wanted to, I want to make money. Right? So I can't go to the bank and write you a check to make money, right? So there's no specificity. There's no hey, look, I need, you know, when I started, I was like, Look, I need to be able to cover my bills, which at the time was like two grand. I need $2,000 A month out of this thing or maybe right. And so that's, you know, if you don't have a specific goal, you're like a leaf in the wind just flowing all over the place, and you have no direction. And so that's like, the main thing. It's the starting point. If you're doing business right now, you don't have a goal. You basically just float through life. And I did that for years, right? I did that for years before I realized that you know you have to have a target. You would never leave your home and not have an idea of where you're going right. There's always an end in mind so you know how to get there. But for some reason, most people will leave their home and just jump in the car and drive. like you have no target. Like it makes no sense. Now if you are that type of person who's super organized, and you have everything in your life planned out. God bless you, right? But I wasn't that type of person. So I just jumped in the car. I had to figure out that oh man. This makes no sense. I'm running out of gas and I still don't have a destination. 

Matt: So what's the what's so you jump in the car and you just start driving which what's the connection piece that you made to go from that place to, You've got sort of your three step formula that you're now using to take us inside of that journey where you go from? I'm just figuring this out and building on the cars that I'm learning. I'm learning. I'm learning, I'm learning. And then you go, Oh my gosh, I think I figured out the formula to this whole thing.

Anton: So, you know, there's certain there's a saying you know, the carrot or the steak, right? You can either get the carrot or you can get the steak. Now some people respond to the carrot and other people respond to the steak right? see the craziest thing for me because again, for those of you who have been around for a while, because I was fortunate enough for my first campaign to blow up. So again, here's a funny thing. Because they're making money today does not mean you're going to make money tomorrow. Right? And so, because I was new, I literally do nothing like for all the people listening on this right now. The fact that you know what affiliate marketing is and you're plugged into this community means that you know, infinitely more than I did when I started because my introduction was there's this thing called affiliate marketing people will pay you a commission to promote their products, right. I'm down to my budget. I can make $50 a day for three days after that. I quit like I'm running out of money. I'm broke. Right? My rent is paid, everything is paid. And I have quantified miles left for the month. And that's it. Right so that just to give you some perspective in terms of the context, this was huge . This leads me to realize that I would go and you know, after making a ton of money traveling and stuff. What a lot of people back in the day got Google banned, Facebook banned my account. I got you know, my email, like everything just got was caved in. And, you know, when again, when you're traveling and you spend a lot of money, and then all of a sudden, you look in your account and you see zeros, and well, no, this is not, this is not supposed to work right when you're doing the work. And then they live happily ever after. Right? It's not and then Google banned is a cult, or Facebook banned is like now that's not the story supposed to go and so that's when I realized, you know what, after getting it and then having that happen, I needed to take a step back and say okay, if I'm going to do this I can't just be like bumper cars, right? You know, hitting into all objects. I need to have a clear plan. And part of the challenge was, I'm a simple guy. I'm probably the most simple guy that you will ever meet. And so I realized that if I'm buying a new car on the phone or something, yeah, I want to do everything I want to be able to, you know, make me breakfast and talk to NASA and all of that stuff. But if I have to have a system that's gonna put food on the table, and, you know, give me clothes on my back and feed my family and stuff. Give me the simplest, most basic brain dead version that works. And that's what I called the three step formula essentially. I need something that's super basic. I'm not trying to impress anybody. I'm not trying to tell anybody how smart I am. I just want something so basic that even the average person can do it. And that's kind of, you know, the evolution of how it came about. 

Matt: So bring us inside of what happened. I mean, how did you deploy it? How does it work? 

Anton: Okay, so, alright, guys, you know, if you're not paying attention right now, if you have something out in the background, if you're watching cats riding bicycles doing backflips. Now is the time to put that on pause and pay attention, right? Because I'm going to save you a lot of time and angst and grief. Okay, this is this is 10 years and literally hundreds of 1000s of dollars

That helped me figure this out. So I'm that type of person who realizes that I suck at a lot of things. And so, I said I need something simple. As the saying goes, it is impossible to implement what you don't understand. Right? And that's a problem that when they try and learn all this stuff, they don't understand it. They're trying to implement it, and then all of a sudden, they get tied into knots because it just completely conflicts, right. If you've ever tried to explain something to someone that you didn't understand, you know, how did that turn out? Probably not well, so I realized that I went in and I started to analyze a bunch of businesses. I bought a whole bunch of courses and I just really just went deep into Okay, trying to understand this. And what are the similarities that I saw for every business doesn't matter what big small mom and pop you know, no matter what type of business there are three things that everyone has to do to be successful. There are just three things: small, big doesn't matter. You need to lead in order to make offers and you follow up in your business, every single day, you need to be doing at least one if not all of these three things, getting leads, making offers and following up. Okay. So again, you're going to get leads, you're going to make offers, you're going to follow up. This works even if you're average. Now, How do you actually implement this? This is where you need two different things. You see. I don't know about you, but for example, going back to if I say to you this person is a Michael Jordan of their industry. What does that mean to you? They’re goats. They're as good as it gets, right? It's that person is as good as it gets. Now the Michael Jordan, I think everyone would agree that Michael Jordan of whatever industry will be successful regardless, you know, regardless of the challenges and anything they will be successful. What about everybody else? Right? What if you're not Michael Jordan or affiliate marketing? What if you're not the Michael Jordan of consulting or whatever it is? Yeah, how can you be successful because I don't want to have to be the Michael Jordan of my industry to be successful. I want to be able to be Bob Smith, right? The person who is shooting hoops in your backyard. That's what I want. If I'm doing a business, that's what I want. Again, if you're if this is resonating, just go ahead and type yes, but that's what I wanted. So I realized that okay, if I want to be successful, in this whole scenario, I am going to have to do a high ticket because profitability buys you a lot in this business. Now, if you're selling if you're buying something for $1, you're selling it for $1.05. You got to be good, right? You have got to be really good at what you're doing. Because any mistake, any little deviation from perfect means that you're going to be, you know, breaking even more than likely you're going to be losing. Right, right. But if I can buy something for $1 and sell it for 20 or 50. Guess what if I spend $1 on marketing, that doesn't work and I spend another dollar another dollar. I spent $3 And I gotta have $47 in profit to do a lot with that.

Right? I can, I can do a lot. I can run ads and put the wrong link, which I have done a billion times after 10 years. I still do it right. Why am I not getting any clicks? Because the link is wrong, right? Like I still make the most basic mistakes, even after 10 years. So I realized that hey, if I have a high profit margin, man, I can be the Bob Smith and I would still be crushing it. Right? And so hey, if I'm getting leads, the type of leads that I'm getting, right, if I'm making offers, obviously it is high ticket offers, right? And in the industry, the thing that's been lacking is there aren't that many good high ticket affiliate offers doing this, right. There are a lot of low ticket and stuff but you know, when I started this, and I sent out an email and a couple people signed up and then I saw somebody come in and it says you have you know, a commission on the guy cool, you know, $7 or 18 or whatever it was. And then a couple weeks later you see a commission where you have 200 or 250 at a time because I think the program was set up like , yeah, the pro affiliate regular one, right? So I saw 250 And I was like, oh, okay, I didn't. I wasn't paying attention like that. So I went and got an affiliate upgrade. And then it happened again. But this time it was 1000 like I literally just sent some. I got some leads and I didn't have to make the offers. I really spent a lot of time following up because guys did it for me. But it showed that that made it even easier. Because I have to just know how to get leads. Right? And so that's kind of the evolution of hey, you want to set up a system with such a built in advantage that it works, even if you're average. and that's what I specialize in. Right? I want a simple conversion, right? I don't want the okay astrophysicist you know, Guide to affiliate right? I want you to know the simple, basic. Hey, this is so basic that your eight year old could run the business. So that's kind of how I adopted the three step formula and said, Hey, if I apply this to the high ticket rather than because people are trying to do the low ticket, you know, lead wire and all that stuff. And that's great when you have your stuff dialed in. But as a newbie, it's hard to get it dialed in because you have to spend a lot of money testing all the different elements. This one's already tested out for you. So you're getting the best of both worlds. You're getting, you know, hey, you can come in at the low ticket amount. Teaser amount, but then again, you get upset and all that stuff. So you're plugging into a system and a community. That already works. Right? 

Matt: Yeah, that's the power of getting into some form. Some form of community, some form of not having to guess or just hope and wish that it works and you know, sounds a lot like your experiences a lot like my experience getting started which was just, it just just kind of floundering around creating all sorts of blogs and all sorts of stuff. But once I found I got into this small little group at the launch of a product in 2012, and having that little accountability group or like a little bit of community, and people telling me, Hey, I've tried this this work, hey, I tried this, this didn't work. And I was able to look at other people's marketing. Basically, I could just look, you know, it was a small group of about 10 people, but I could sit and look at all of their marketing to say, this is interesting. I see what's going on. And now in our community, especially as it is a community where we've got hundreds of people on Tik Tok on Instagram and YouTube. And you can literally just go to anybody's channel and just sit there and look and study their marketing and get a huge leg up just by like really focusing in and then here's the really cool part is over the last few years, what's happened is we've sort of done our best and I'm not going to take full credit for this but we've done our best to try to get high quality friendly affiliate marketers in our community and what you'll hear on this show every single day as people come on, and they just say, and I just I messaged this person who you know, they're killing it. They're just absolutely killing it. They're doing five figures a month, whatever. And they actually message back. I couldn't. They actually just sent me a message back and they were like Yeah, dude, like, here's the emails I use. You can take them to the custom. It takes so much in the learning process out of it. Right. We teach the basics and the challenge with deeper stuff in the blueprints, but once you get sort of a whole swirling community, it's just crazy. 

Anton: It's one of those things where affiliate marketing can be a lonely space, right because you're on your own where you are in front of a computer. And when I started out, again, the community wasn't strong, right? You're just isolated. You had isolated pockets of people doing their own thing. And so it was, it was, you know, sink or swim type of situation, right? You really had to have the discipline and the self ration of belief. And sometimes, all you need to hear is a success story, right? Sometimes, you need like, hey, you know, and the whole purpose, you know, of shows like this is like, hey, sometimes it's not the tactics or the strategy. You just need to hear someone be like, yeah, man, I'm crushing it. I mean, you doubled on your efforts, right? Because it's the whole social proof type of situation. If your neighbor buys a brand new car, or a boat or something, and you're like, we have the same job, are they getting all this stuff? And I'm not only in that competitive competition and allowing you to write. I'm going to redouble my efforts. Oh, I failed six times. Okay, I'll get up and try it one more time, because someone else is crushing. I know. It's possible, I believe, right. if we do not attempt what we do not believe, right? We don't do things that are impossible. If I tell you, hey, I want you to, you know, stand on the ground and jump on top of your roof. You're gonna be like, Nah, I'm gonna try it. I know, it's impossible, right? I want to stand on the ground and jump on top of the Empire State Building. Well, that's stupid, right? I'm not going to try it. Right? There's zero belief. And so the less belief you have is the less action you take, the more belief you have stands to reason. So if you have a ton of humans to take a ton of action, and guess what, the more action you take, the more results you get. Now people think that taking action means that you have to get it right or get everything perfect, right that is so not the case. Right? The reality is if you're starting over again, you know, don't blame me, it is the laws of physics, the laws of nature, not my fault, right? So sorry, guys, if you're a beginner, brace yourself, right? Oh no, you're getting advice without a license, right? This is a situation where when you start with this or anything else it's going to suck, right? You are going to suck? Totally. That's life. Right? But that's okay. Because guess what? One day you wont suck and that’s what’s important and really We all go through the same process. I remember sitting in to visit someone and they have a huge oil company. And they're in a meeting and I'll just they're they're talking about different strategies and this huge company, and you're like, Okay, we're going to try this and we're going to attempt that right this way. And I'm like, try to attempt a test. When you talking about you don't have the kind of like, they're just spitballing ideas, and I get to realize that this huge company runs the same way that you and I run our things we don't, we don't always have everything figured out when when you're an employee and decisions come from the top down if you feel as if everything has to be figured out. Before you can start. The higher up the ladder you go you realize that you just brainstorming stuff. Hey, let's try this. Let's test that. So if you're starting with no I can save you a lot of angst and anguish. You're going to suck okay. Again, you know you are going to suck. But the reality is, the more you do it, the less you suck until one day you're going to realize that I don't suck. Actually. I'm now crushing it. And the people who try to circumvent that are absolutely getting crushed and another secret is half of my successes, if not more, have come you know, right after a catastrophic failure, or as a direct result of me just messing something up the first time I ever scaled a campaign. I was running some Facebook ads. And I went to set up everything and my intention was to put my budget was the lifetime decided last week but my attention was put a budget of $200 right and I did it went to bed I was in a third world country so the internet was not the greatest I went to bed and there was annoying feeling that you know something is not right. So I got up when I tried to check that everything on the internet wasn’t working, so I couldn't check to confirm my campaign, tried to get in, couldn't work privately and tried to get up in the morning. tried again, no internet, so I'm like, I gotta go to a cafe because something I just had that my spidey sense keeps going up. And then when I finally got a chance to check it I had accidentally put my budget not as $200 but $20000 it spent damn near $3,000 in one morning. And I'm like so now I'm looking at my backend. Again, this was early in the day. I'm looking at my backend and I'm trying to figure out what type of hit I took cause I'm just like what happened. And then I saw that I doubled what I spent and made three grand in one day. You make three grand in a day, Change life real quick, right? The moral of this story is not to go raise your budgets. You know, through the roof. Okay, that is not the takeaway. The takeaway is, hey, I made a mistake. And I learned that okay, scaling doesn't have to be what everybody says it is. The only way to find out where the boundaries and the lines are is to test it. So again, I just know the moral of all of this is, Don't be afraid to make mistakes. Just because mistakes that you make are how you learn. That's how you grow and not make mistakes and not grow. So that's, you know, in a nutshell a little nugget of advice that I wish I had known when I was starting out. 

Matt: I agree, man. And the funny part is, if I was going to ask you, as we start to wrap up, I was gonna ask you, you know, what advice would you give and I feel like without even asking, like you said it already at the end there you can't be afraid to make mistakes. And I, you know, from my perspective to just pile on, but I always tell people, you know, I used the analogy of like, when I was a kid I used to hang out in a sandbox right outside our front door. Kind of on the side. And, and there's a point where, you know, I would go out and I would, I would have total innocence as a little kid and I would be able to try things working with guilt or shame. Somebody told me you're not very good at this. And to me, it was the first time just looking around and realizing, Oh, you mean like, maybe maybe I'm not good enough for or maybe I'm not. Maybe I'm not as good as Joey or Lisa or something at building a sand house. I'd never thought of that. I always just thought I'm just playing around, you know, and I think that people need to return to that sense of innocence. In their business when they're first getting started. 

Anton: You hit the nail on the head, you still think about a child right? Think about like a four year old right? And maybe all parents are on the line. Think about a four year old you go to the store and they ask you for candy. Right Can I get some candy? No. No one can tell me if they stop and like Alright cool. Or like can I guess again? Like the relentless like no means nothing right? If you're a parent, you know, you don't for children. At that age, the relentless  urge to get it is asking and I'm going to ask until you know they say yes or it is literally just you know, they’ll curse you out. That is relentlessness that we're able to keep and as you grow unfortunately, you kind of society. Everybody kind of just beats that out of you with perseverance, right? So, you know, the last golden nugget I'll leave with you guys is this will help you. Right when you're not what do I do? I can't figure this out. What do I do, right? The answer is simple. Do more of what works. And less of what knows. Okay, don't know what works. We have to test until you find it all. At the end of the day, whatever decision that you're faced with, do more of what works and less of what doesn't, and that will propel your business. And that's really all you need. 

Matt: Anton I feel like you've dropped a lot of golden nuggets for us. For people who want to find you and you're talking about maybe launching and a little bit of your story and journey on YouTube. Is that the best place for people to find you? 

Anton: Yeah, so what I'm going to be doing is for anybody who is introverted, you know, I am the most introverted person that you'll ever meet, like, literally, I thought about doing just this interview for a long time, right? I'm really introverted. I don't use social media. I like to be behind the desk, doing my own thing. But in the past 10,11 years, 12 years as an online marketer, I have traveled the world and I've had some of the craziest things happen to me. I've been asked to speak on stage in front of audiences that are, you know, 1000s of people, right? I've had the craziest experiences. And so what I've done is, instead of making the traditional this is how you put up a Facebook at, I decided to distill a lot of them into just stories of, hey, I was in Africa one time, I got mobbed by a group of monkeys, right. And here's the takeaway, or, you know, I was hanging out with somebody in Hong Kong and you're trying to go to China. And they couldn't get to the airport and then it turns out that the visa was fake, right? Like just the craziest things happen. Once you're, you have that time freedom to travel, and live life and experience life. And so if you want to, you know, once I launch it, it's going to be coming here in a couple of days. And the language you're taking more action and that's why you're listening to this right now. My storage store tomorrow is the same store as yesterday, it is just at the end of the day. You can do this right. And so I'm putting a slightly different spin on it because I'm showing you behind the scenes of what it is like to live an affiliate marketing lifestyle. You know, for years, I have traveled a lot and been everywhere. I mean, I've stories from South America, North America, Europe, Asia, Africa, all over the place. So if you want to kind of just live vicariously through someone else, I hear the craziest stuff that happens and I love it. 

Matt: Everybody go give him a visit at youtube.com/antondale Anton, thanks for today. Hey, we would love for you to hit us up in a couple months. Keep us updated. We'd love to have you back on. Some beautiful stuff. Follow his journey. Subscribe, comment on his videos, let him know hey, here's what I loved about your wakeup legendary talk. Hopefully we'll get to hear from him again in a couple months and have him back on and see how his journeys changed or what's new. And yeah, have a great rest of your Tuesday, guys, and we'll be back here again tomorrow at 10am Eastern. Have a great rest of your day. 

The Guide To Designing Your Own Lifestyle


 Below is the transcription for this episode:

Dave: Wow. Matt did you really headline this show David sharps insider secrets of the universe. Wow You really did that. Are you going to come out and you've taken now that you've done this to the headline Are you going to come out and take responsibility for this? That's what I'm supposed to be left here with talking about secrets in the no I don't have secrets of the universe. I have. What were my secrets about? I have secrets about something though. I don't know. Oh, right. I've got secrets about designing your life in a way that is specific to how you want to live it. I've got some secrets to that. Welcome to Wake Up Legendary, my friends. It's Dave Sharpe here and Matt had so we had a guest that canceled this morning. So basically, we were left with a big pile of shit. And we're going to turn it into some magic this morning. And you know, I think these are usually when the best magic is created. What do you think? 

Matt: That would be something both you and I would say

Dave: Well, I mean, here's my experience. And why actually say that? For anybody who's just coming on here brand new, what the hell is he talking about? Is this guy got a little Irish Bailey's in his coffee this morning or something? You know what I mean to get a little flask you know, he goes off camera there for a second and hits the flask, you know, what I mean? No. You know, a lot of my best marketing campaigns have always happened from just something that I tried something that I was forced into doing. Because I was left with no other option. Right? Like I was supposed to do something and I was supposed to go live with somebody and at the very last minute they canceled, I'm forced to wing it. And usually my best stuff comes from just straight off of the heart. You know, off the top of the dome piece and not when I've rehearsed it 50,000 times inside of my head. Because then a lot of times if I don't have a deadline, I just kind of rework it and perfect it until it's you know, it loses all of its dazzle, you know what I mean? But if I'm if I've got, you know, five minutes to where Oh shit, you know, somebody is not showing up or I got to do this and there's an actual deadline there and it makes me just kind of put, you know, move into action. A lot of times those have been when my best content has happened, it's been when my most successful sales launches have happened. It's also been when I see a lot of people in our community who when they have a video that goes viral. It's not one that they spend hours and hours editing. It's the one that they just had to throw up within 15 seconds. And what does that tell us about I mean, what can we learn from that? What do you think?

Matt: In the marketing world, that means marketing to test. Usually the stuff that I think is going to make a big change or impact just doesn't do a lot sometimes. I shouldn't say usually but maybe all of life is a test. Like wow, marketing is just an analogy for life, right? 

Dave: You're just really going, you're going deep, man. I mean, where can one even go with a response like that? You know, it's just wow, shall I be a mere mortal and respond about marketing or if I don't step my game up to talk about the powers and secrets of the universe, which is what I'm supposed to be talking about on this episode. Then I do show my vulnerability. If I don't, you're asking me to step up and speak about the secrets of the universe that I know about. Right? When I don't know if I want to come out with them here just for free on the show. You know, I mean, I at least think I might want to save those for our blueprint students.

You know what I mean? Here's, here's one of the secrets of the universe that I know. And it's really what we were going to talk about this morning, which was how do you design your life and I bet a lot of you all, including myself, in some way, even still today, are living a life that somebody else designed. A life that somebody else designed. Well for, for example, for example. Yeah, you want to go deep, y'all want the deepness. Alright, check this out paddock on the wrist. We're jumping into the pool here. This is the Gulf of Mexico. We're going offshore. So yeah, I live in Florida, where I was born, and now I've lived here all my life. And I've never really lived anywhere else. And I traveled a little bit when I was young, but I hadn't really seen a lot of the country or even a lot of my state, you know, is this really where I want to live? So now I'm 38 years old. I just so happen to also live here in Florida again, but part of that was part of that part of my life was designed for me in a sense because I was born into that land. So some of what I mean is, is direct and some of its indirect. So the direct part of having somebody else design your life is something physical like that where you live, the indirect was how people will maybe affect us mentally or emotionally. We don't see that or feel that directly it's more indirect. So these are a lot of the beliefs that we have about money. These are a lot of the things that you know, we carry into our adult life. These are even things like thinking that having a corporate job in a 401k and working 40 or 60 hours a week for a company for you know, with a goal of I don't know, you know, driving into the city every day, you know, with it's just sitting in traffic, having somebody tell you when your lunch break is going back to your cubicle, that sort of life, I think, you know, is is we think that's the that's the American dream. And so that would be an indirect way that somebody else has designed my life if I actually believe that spending all this time which ends up being 80 to 100 hours a week when you factor in travel and driving into an office and stuff like that. I think there's big benefits now that what's happened over the past two years. More people are working from home and I think that's a big deal. That's worth a lot of money for people if they can work from home so we're finding middle ground. But again, if I am completely closed off to thinking that there just might be a chance that this whole belief I got about living the American dream is also false, which would be an indirect way that somebody else has designed my life. My wife and I went to Colorado this last week and we were going to look at property up there and potentially buy something for later on in life or something you know, if we loved it out there, we were looking at the boulder area. We know we like to ski out there. But we potentially want to own property out there. And so we flew out to Denver this past week just both picked up our shit, you know, and just flew out there. We have a nanny who is able to watch after our kids and or family. Thankfully, we still have around lots of family actually. And you know businesses run in we're 100% all online so everybody's working from home. Within legendary, right? So that part of my life has been designed right to where, you know, if I need to get up and go somewhere there is not a big open hole inside of a company because I'm not in the physical office where I think that was a big design factor back in 2000. And, like 18 I wanted to potentially build Legendary from a place of, you know, everybody's going to be in an office and I'm going to ask people to move to Florida and all this kind of stuff. And that was a big, big decision not to do that to design otherwise to design and keep everybody online. Virtual. And so anyways, you know you so all that's in place so I can go out to Colorado this last week and look at property and you know, get out there and freeze my absolute ASOF freeze my absolute ass off in real lies in order to realize I don't want to own property. At least right now if I don't have to in weather where the cold is absolute shit because I'm not even honestly used to navigating in that world. Right where? I mean, let me tell you, I'm as sunny as a Florida boy. And yeah. And so when I'm walking around those streets of Denver, you know, cuz we checked out, you know, we went into Denver strength. I've done an event in Denver. 4500 people back in 2013 in Denver. I've done Habitat for Humanity in Denver. I've spent a little bit of time out in Denver. I've done I've gotten seen in various different places, you know, I've taken my father skiing, you know, in Denver, which always scared me. I'm not I'm not bad. I'm not bad. Yeah, yeah, I can get down the hill without absolutely killing myself. Which is kind of the big thing. You just got to stay away. Look, I went up to Denver and we were going to potentially purchase at the very least a piece of property out there. Because maybe property is going to be much more expensive. 20 years down the road or something like that. A lot of our houses in real estate are in Florida, right? So we're thinking what if it's underwater, you know what I mean? But anyways, the point was we went up there to Colorado this last weekend and scoped out the area. It just felt the air in some of the coldest months and was, is that what I decided? Here's what I think about how I'm designing my life. Here's what I said. To my wife. I said I would rather hop around as I get older and or when we're traveling and or as we need to move around. I would rather have assets and things that I can liquidate, but our investments that are growing, right. So my two main places that I have investments are, you know, real estate in equities, you know what I mean? I have some other assets that are you know, I store value and some cash which is again a store value right now. It's gone down in value a little bit but it's a store of value of other things that have gone up in value. So it's it's it all evens itself out. All my stuff in the last two years has gone much higher in value versus the cash that's gone lower in value. But anyways, my point is, I said to my wife, I'd rather travel than go own a piece of property in a land that's cold as hell where I'm not used to living. I'd rather travel from a four star five star hotel to a four or five star hotel and stay in those sort of amenities. You know, as long as they're available, you know, versus planning my retirement you know, or my in 20 years or 15 years or whatever. Quite frankly, let's hope that we have an abundance of money in the plan. Is that what I do? When I look 15 years down the road I'll have the ability to be able to stay in hotels, if you know if they're still comparable to how they are right now. Right? You know, you can stay in a nice hotel room for, you know, $500 a night, you know, maybe a little bit more but the point is here is that hey, look, I like being home. And if I'm not home, I'd rather be hotel hopping is what I'd rather be doing. And you know what, in 15 or 20 years we don't know what the plan is going to look like or where we're going to need to be one of the safest places because you know what, we were looking at Colorado like oh, that's gonna be a safe place in 15 years. At 20 years and God there's wildfires up there that just stopped burning so nobody has a crystal ball. But what I did was I financially planned my money, our money by saying look, do we want to buy a piece of land in a place that's cold as hell? And maybe we bought 100 acres? 500 acres, right? I mean, who knows how much maybe we just buy 10 But, you know, maybe we buy a huge plot of land. But do we want to buy it in this area that is so cold that you walk outside? And you can't even think like me, I can't operate in that sort of climate, you know, so it was powerful in terms of designing your life. Because a lot of times we make decisions without being able to test things. And that's what college asks us to do. Right? It asked us to make a decision about what we want to do for the rest of our lives on day one, and who the hell can decide that? And that's one of the reasons why when people come into Legendary we say hey, look, sign up for our Blueprints. It's 2500 bucks. Look, it feels like a lot of money but in the grand scheme of things, compare it up. We humans love to compare stuff. So compare it to a college education and degree compare it to any other shit that you're going to do at a hotdog stand, you know, a laundry mat, what business are you going to do? It's going to have such low startup costs. Maybe you've got a couple of software tools here and there. 100 100 and some change a month operate the business. If you think that's a lot you don't understand or have any experience with business and that's okay. But be open to that thought. Not that you know, when you don't know, because that's a very low starting cost to learn in, get started. And so when we bring people into the blueprints, we introduce them to multiple niches. Let's show you how to make money in multiple niches. So you can try that. You can try making money by selling marketing products in that niche before you ultimately pick a niche again. It's about designing things. What I did last week was I flew out to Colorado to explore and look at the area and feel the climate so I can decide on a design. What I wanted. Not just being forced to live somewhere that I don't want to live or forced to write and I guess my point here is that when this is a different way of living, than the way that most of us are hanging on only doing what we can do we're not doing what we want to do. We're doing only what we simply can do. And what is the thing that allows you to do more? Well, fortunately or unfortunately, however one you want to look at it. It's making more money. We it's not tied down to a location dependent job, period. 

So those are the two things that need to happen. And now you have the ability to be more free to design and start having these conversations with your spouse, with you know, with yourself. Am I living where I want to live? Am I living how I want to live? Do I feel stuck somewhere? In a city? You know, all by myself? And do I feel forced here? Do I feel you know, backed into a wall do I feel like I can't escape? I mean, I don't know, maybe if you had all the money that you needed, you'd stay exactly where you are, but maybe not. But you've never been able to have that conversation because you've not been in control of designing your own life. I guess that's my point and I was not in control of designing my life because I was broke, you know, construction working right after being homeless. And addicted to gambling with some of some power from our products and I was addicted to which had brought me basically to the pits of despair. And you know, I'm not saying that clearly it's obvious I didn't have choices. But I mean, I think we don't acknowledge and we don't we don't normalize the fact that being free in this country is up to your own understanding and definition of what free is because I mean we have a lot of freedoms. There's no doubt. But I mean, the truth of the matter is, is that there is financial ceilings, that if you don't have location, free location, independent employment, whether that's for yourself or somebody else, and you don't have adequate funding and money to be able to travel in live where you want and kind of take vacations and stuff like that, then you know, you're I mean, yes, you are free and there are other levels of freedom that you're not enjoying. 

Matt: Yep. different levels, different layers. Yeah, I mean, so I don't know. Yeah, we talked about this, like Katherine and I talked about this this whole last year, which is just like, dude, the only like, there's just like, not even in a political sense just in like total personal autonomy sounds like really like going after opportunity that's gonna have the opportunity to make you more money and to have that ability is really your only way to ensure like real autonomy, maybe not to the degree that like, again, certain people have different layers or levels that they need or that they desire for that freedom, but to figure out determine what yours is. And then yeah, and then and the only solution the only thing really is just more money, like having the ability and resources, maybe resources to larger but yeah, having the money and resources and the ability to do whatever I mean, you think about like people who have private jets during the pandemic, like can still get around can still move around, even if, you know their flights are closed or you know, whatever. 

Dave: Yeah, well, I just went flying with a friend the other day and and what what I after after getting done flying, you know, me I start looking around the you know, I start looking around the the airport and I say you know hey you know how much how much are these planes, you know what I mean? And, I'll actually show you guys what I'm talking about here. So there was me hanging out on my buddy's plane and driving it. I was flying it for you know, probably the better part of two hours. And I mean it's a small plane, you know, it's it but it still could fit you in three other people. So there I think there's room for at least two other people in the back.

But anyways, I mean, I started looking around at planes when I got back and we and we flew back in there I was we actually flew around my house and my wife brought my son out and he because he always points up into the sky and whenever a plane goes by and you know, he really he really acknowledges playing so he likes planes. And so we did a couple of circles around the house. But anyways, my point is that you know when we came back to the, when we came back to the airport, you know, I started looking around and I was like hey, you know how much are these planes man? And he was saying numbers that were, you know, shocking to me. You know what I mean? That wasn't like oh, that's what oh, I could never have that. You know? Realistically there within that moment, I could see myself owning one of those planes. Now. There's a difference between one of those Cessnas I think they're called in a in a in a you know, a private charter plane I mean, those, those babies can run 50 $100 million. You know what I mean? These planes that I was in, you could get for a million bucks, you know what I mean? So, so, so anyways, it was just, it was interesting to be in an airport with planes that you know, if I wanted to, if I wanted to pilot myself around, get my pilot's license which only takes 40 hours, okay. Only Takes 40 hours to get your pilot's license by plane. I know. It's crazy. I know it's crazy. But if you have the money and do it. 40 hours, you're up there quite a bit. I mean, if I flew two hours that day, that's 20 trips like that. I mean, I'm gonna learn some stuff. I know. Trust me, it's scary. Here's my point, designing your life. The truth is that, look, folks, how many of you have never ridden in first class on a plane? Just how many of you have never ridden in first class on a plane. First class on a plane is a very different experience than riding a riding coach. You know, one of the things that's different about riding first class on a plane is that you've got a lot more Rome, Rome. You know, I was on a flight one time. Oh my gosh, I was in one of those three person seats, you know, three person rows. And oh my god, it was like human jello, you know, all the overspill from the woman that was sitting next to me, and just the, the human odors and just the noises and the sounds, and it was bad. It was bad. I'm not saying that I'm too bougie or better than riding coach. I'm just saying that I'll never forget that ride from Tampa to Vegas. When I got there, and I had this woman's body, you know, sweat all over me. Because, you know, we were tight. You know, basically, I think she was sitting in the middle. And I was sitting on one side and there was somebody else sitting on the other side. Who wouldn't be disappointed in that situation? You would be disappointed that they were in that situation. So, anyways, I said to myself, you know, if I could just never have to ride in coach again. And I try to ride first class pretty much every you know, every time I fly, it's just a different experience. You know, I used to go to restaurants and every single time I'd look all down the right hand side of the mat, you know, where the prices are over on the right hand side. You know, versus looking at food. How much is this? How much is that if I went to a nice steak restaurant, I didn't want to poke around too much. I might, you know, bring out the big numbers. You know, the special kind of, you know, I was in Denver and we were in a restaurant the other night. I got the $180 Tomahawk ribeye, my wife actually was kind enough to share that with me. She usually doesn't like that fatty of a steak. But you know what I'm saying? I was actually walking through an airport and I think it was a connecting flight from Dallas. One year I was actually going with my father to Colorado to ski and we had like an hour and a half or, or something like that two hours layover, because we were laying over on our way to Colorado. To go skiing. And I said, Well, what do you want to do? I don't know. You know, he didn't travel much. I said, Hey, let's pop over here into the little massage spot and let's just get a quick little massage. You know, like, and I think it was just one of those where you kneel down on it. You know what I mean? You don't even have to fully lay down. My dad had never had a massage. My dad had never had a massage. I mean, this was I don't know this was a few years ago. But anyway, he just turned 66 I mean, this was probably he was 60 ish. Let's just round around. 60 years old, never had a massage. 

Matt: The best, dude

Dave: At that point, I just thought about the holy shit moment I had had in my life and I was probably this when I was 31, 30, 32 years old. I had had 1000 massages in my life up until then. I mean, I don't even get them that much anymore because of what's happened over the past couple years. 

Matt: I used to get them a couple of times a week. Yeah. I'm still a couple times a month on those life changing. I doubt my hair. I don't think either my parents have ever had a massage. Ever. Foxy said my husband's never had one. We got gift cards to do a couple spa day for Christmas. I'm excited to take them. Well, you know, I just talked about designing your life this morning people and you know I just got back from Colorado. I was out there looking at land. Do I want to buy property out there? Do I want to own property? Do I want to travel and do I want to visit out there now would it just be for later but I had to go out there and actually scope the land out. I had to scope the cold bone chilling as frigid air on my bones to remind me of that. I didn't want to do that. I mean, basically that I didn't want to do that. And you know, I hung out though, man. I hung out at the Brown Palace Hotel. And there's a cigar bar there. Oh my gosh. It's like an old speakeasy. So I basically hung out there for hours on end. The majority of the week, days that I was there. You would have loved it. 

Matt: Dude I know where that is. I know right where that is on the corner. It's like an old timey looking thing. Looks like an old hotel. Hotel icon bronze brown looking. 

Dave: Yes, it's called the Brown Palace Hotel and it's an old, very old hotel. 

Matt: All these people from Canada and North Dakota and South Dakota are saying it’s even cold in Colorado. 

Dave: Yeah, I froze my ass off. I froze my absolute ass off. So here's where I was, well, this is what you know where I was hanging out at it's called the Churchill bar. Look at that. Come on, straight out like old school. There were some good conversations and cigars there. Oh, man. I'm telling you. It was special. It was a special place. And here's the main lobby of this hotel, the Brown Palace Hotel. This is the main lobby but they've got live music out there. pianos. This is the actual brown hotel right here. Brown Palace Hotel. This is an iconic hotel in Denver. We didn't stay there, we sat when we did. An event back with a former company. We had 45 ish 100 People in Denver. We stayed at this hotel. I wasn't relaxing smoking cigars like I was last week but it's a cool spot in that cigar. That cigar Churchill bar is inside of this hotel. And you can still smoke inside and see the main lobby is kind of, you know, under the main kind of it's the main portion of the first floor. There's the Churchill bar and it's a separate room that they actually do serve food in, but you can smoke in it. And I'm going to tell you something. I was right over here. Sitting right by the door for a couple of days and then it sat on the couch one evening, it was just Yeah. It was wonderful. Wonderful. I want to go back. But anyways, you know, I invite all of you who are listening because I'm showing you this kind of stuff because you know, I'm hanging out there on a weekday and I don't boast or brag or really talk about lifestyle design. That much. Because, you know, you don't know what you don't know and you're more motivated honestly from the pains inside of your life than you are from any sort of goals or whatever that you might have because it's hard to feel what those goals will feel like when you achieve them. But you can feel the pain that you have in your life that you want to stop right now. You can feel that right now. And so you can use that pain that you want to stop as a motivator to get your business off the ground and not quit basically. That's my opinion anyways, but I mean, I think it's important to talk about some of the ways in which human beings are living out there and ask yourself, did I really design this? Did I ask for this? Who designed this life that I'm living right now? Did my parents design it?  Did my guidance counselor at high school design it? Did I design it? is where I'm living. One of the exercises that we ask people to do when they buy the blueprints is to clean out your wallet. Because a lot of times you'll go through your wallet and there'll be shit in there that you don’t want. It's like I don't want this in here. But people end up clearing tons of receipts or women will go through their person, half the person that they're willing to throw away. And it's like, who shit is this? I mean, it's a deeper metaphor for who installed the software that's running your operating system, you know, who designed and installed the software that's running your operating system. But if we can first start and look around at our life in some of the direct impacts of life design, either by others or by ourselves, those direct impacts are things we can see and feel where we live, who we're with, how we live with them, how we take care of that space, who we invite into that space, who we don't invite into that space, right? Those are all ways in which we design our lives. A lot of times we have people in our lives constantly in our space that we don't want in our space. Why? Who's designing that? Why don't you have to take charge of that and have people in your space who you want in your space and if you don't have you can't create space then you need to figure out how to fund getting out of that situation. And then there's the indirect things like how we think about stuff and those are a you know, those are a different level or layer but anyways, my point is, is folks, you we got to take it off autopilot and start to question who's designing our life who wire where why are we where we're at? And also what's going on up here? Is that also installed by somebody else and can we begin to challenge that with the help of professional professionals and people who some of us need to go deeper than others. Some of us need to go deep into therapy, other kinds of things in order to help have help navigating. Therapists start to look around do I want to be here, right? You know, do I want to live here? Here in five years, start to think about those things and begin to design your life and we can get macro and micro we can get more micro by saying how do I design my day? Who's in control of my day? Who tells me where to be Claire? How do I stop them from telling me where to be? Exact this minute this minute this minute, how do I stop them from doing that as soon as possible? How do I get more creative freedom? How do I get right? So obviously I can go more macro with this. I can go more micro but a lot of times my point here is how many of us are just running on autopilot not questioning it and just haven't stopped to say okay, who's designing this day? who's designing this month? designing this year? I mean, we even just when you say that I think about the clothes that are in my closet. 

Matt: I think about doing this weird thing. Right you want to get a little weird with it, but I think about this weird thing that my dad used to do. My dad used to wear underwear until they had holes. Like just it's just they're just rags, right? Yeah. And it's just they're just cloth. And not using very much toothpaste and squeezing every tiny thing of toothpaste out of the tube and like, you know, I just had this it's the questioning thing. I had this question in my mind. I was like, dude, like, toothpaste costs $2 Like, you're squeezing out like, maybe a half a cent worth of like, whatever the hell this stuff is like just throw it away bro. Like just in little things like that. So it trickles down. Right it just trickles down to like, dude, no, like you didn't just the little broke mentality things that like somebody designed for me over the course of years, years, years years of just you know, lower middle class stuff. And yeah, it's been freeing, even just, you know, for me in a lot of ways just to have those little things sort of relieved and like, I don't know, but you know what, you know, what I find interesting is that that takes work and it takes energy and sometimes to do that work is harder than settling into that. That's why you're talking about therapy and stuff. It's like I found a lot of ways like adjusting and shifting and making those decisions is like I've not used my brain and am not ready for this. I'm not I'm not prepared for this. This is hard. And so it's easier to kind of settle back. 

Dave: Yeah, yeah. Well, I think I think more of us end up like our parents than we want to admit. You know, that's a big thing. It's why the progressive commercials who do who have had the guy with their soldiers, with the parent coaching how you know, when with all the folks who are, you know, becoming like their parents. Well my favorite is is is when the guy Scott the plumber and he's standing over him in the in the in the kitchen, in the parent, the God in the coach comes up and says, You hired him you're not helping him because he's hired the plumber to come in and fix the shit because he couldn't fix it but he's standing over him tell him what to do. Reminds me a lot of my life. It reminded me a lot of my life. You know, I've got my dad, you know, construction sites, that kind of stuff. The blind leading the blind. We used to call it you know, two monkeys fucking a football. You know, imagine some of the things that happen in a residential construction site. You are trying to get a bathtub out of somebody's bathroom, that you just broke in half a cast iron, or whatever, you know, or a ceramic tub or what I mean it's chaos. It's chaos. So you know but but but anyways it's interesting. I know you've done a lot of work on your money mindset stuff. And people think it's just like a seminar. You're right. It is hard work. It's hard work. But one of the reasons why we do this show every morning is because when you listen to this sort of the stories that we talk about and share each day with the guests that we have on it along with bite sized pieces of kind of explanation, even though we're telling stories today as well. There's also some explanation here, which is that you know, look, you're here because you want money and you want to have a business that spits out money. But look, why do you want money? And when you get money if you don't, if you're not thinking a couple of steps ahead, you might get some of that money. And then you'll be just as broke as every other lotto winner who won the lotto and then didn't have any money a year later because they didn't have a plan. Because they weren't thinking a couple of steps ahead. And what I'm telling you is, is that there's, there's, you know, the more you can begin even now when you when you have less, it's easier to design your life when you have less than trying to figure out how to design it when you have more. You know, it gets out of control when you have more, right that's why the more you have the simpler the strategy you got to have, in my opinion, you know, the more wealth I accumulate over the years and I've been accumulating wealth now for you know, 12 years ish. You know, which is not a long time in comparison to a lot of people with how long they've been. I mean, literally 12/13 years ago, I got clean and basically went from being negative up to even.

I mean, so that was that was literally my baseline and so I have to keep my strategy simple now because it's the bigger the more you accumulate, the more you earn, it could get out of hand then you start having things that are losing money and you know, you got crypto and NFT's and all this. I'm not saying that stuff's bad, but I gotta have a very simple strategy. I put money into it, and I pick equities through a guy that helps me and manages my money. He's a financial planner. And so I'll send him money and he'll pick stocks for me. And then the other thing that I'll do is I'll buy real estate rental homes. That's my strategy to keep things really simple. The more that I have, because that way I don't get too spread out. I'm safe at the moment. But what if you don't have any of that to worry about right now? What if you're just trying to maybe get your life back when you say okay, what am I doing? What am I doing on my weekdays with my time because your time is your most important thing that can generate the most revenue and the most income for you is your time. Right? That can generate income fast, faster than any investment can. So I say what am I doing with my time? Oh, shit, okay, I'm spending 6070 hours of my week. At a job. And then I'm also working 10 hours on the weekend on that as well. How can I get some of that time back? Can I add any time to that to work on my own thing on my own on my own business or work at trying to get out of that or can I? Can I shave some of those hours back so I can potentially work on my own business. Right? So for those of you who are saying, well, I don't have real estate investments and I don't have other things that I can start designing. Yes, you can. You can start designing how you spend your time because your time is your greatest income generator. You think that you don't have anything and you don't have any opportunity because you don't have any money? Or you don't have any skills? We'll learn the damn skills and then start applying those skills in using them in you. Putting in time using those skills will generate more money than any investment ever could. And then you take the money that you earn and you begin to put it away in investments. For some of you who have never saved any money before.

Maybe you buy a home and put $1,000 a month away in some sort of an ETF or with some buying some sort of stocks equities, you know, consult a financial planner and buy have them set you up a little plan and begin to build building assets buying investments, building an investment portfolio, in save $1,000 A month by the end of 2022. You've become a homeowner and you've got $12,000 saved inside of an investment portfolio. I mean, here's my thought: this is what it looks like to build. Well you start out in the lowest bracket. Ronnie Haji says I'm poor and I need help, brother. You got to help yourself, players help themselves. You got to help yourself. Show me I'm looking at you look like you're 45/50 years old. What do you mean you know that you can share with us that we can pay you for even on this planet longer than I have you figured some things out. You've seen some things that you know some things. What we teach here at legendary is how to package your information into either a course, a coaching program or an event or being an affiliate of an information product because you can sell your information for money. So you don't need help. I need help and millions of other people out there need help. So you need to figure out what you can help people with and then how to package it and sell it in reasonably high value areas. Stable offers that people get lots of value and are happy to pay you for preferably and at least a high ticket offer and maybe a high ticket and a low ticket offer. So you have two options. You don't need help because we need help and you just have to figure out how you can help us all right. Matt, what are the final thoughts you have to take us home. 

Matt: I don't know if I could have said it better than you just said it. You don't need help. We need help. That great reframe was rather powerful. That was a power that was a powerful moment. Was this real man, it's real, is real. I had all sorts of internal baggage and bullshit that told me that that wasn’t true, but it's just true. It is. 

Dave: It is what we know, really the gift here is how do I package things and make offers. That's one of the things and I think the difference between marketing is the difference between business building and what we think we need to learn. We think we need to learn networking and sales. And what we really need to learn is we need to learn to offer creation and persuasion. Because when I got into Network Marketing, I started getting involved in these various companies and the offers kind of pretty much sucked. That's why you always had to sell it to make money. perspective because the product sucked. So I never was. I never really learned about an irresistible offer. I only learned about just recruiting and stuff like that. And when I really started to practice copywriting and started to look, you know, started to do affiliate marketing myself, and I started to create my own information products. This is when I started to understand the power of offer creation, because I had to take a couple of elements of service, something that I could do for you and I had to be able to articulate clearly what it was and what it was going to do for you. And then I had to package a few things into a nice little package that felt complete and put a price tag on it and present it in a way you know, giving you guarantees and maybe adding a couple of bonuses and giving you a time to respond for it to be still valid. I had to then present that for money and present it hopefully in a way that it was going to be more valuable that you're gonna see that there was more value than the money that I was asking for. And what we know now is when we do presentations, you know that a certain percentage of people say yes to them. There's a large percentage who say no, and there's a certain percentage who say yes so what's my point here? My point is not that, you know, it's not about getting too lost in the data. It's what I need to learn. I need to learn how to take what I know and to articulate it into words, copy what it is and what it can do for you. And then package a few service elements into a little package until it feels complete and put a price tag on it and then present that persuasively in a way that makes it seem irresistible. Because it's actually a good offer. So nobody is broke. Nobody is poor. Nobody, none of you need help. You just don't know how to use the powers that you already have in a way that's profitable for you. You already have the powers, you just don't have the skills. So it's almost like you have the horsepower, you have the energy but you don't have the wheels in the frame. You're just an engine that is setting there. You know you need wheels and frames in the wheel and frame is just learning what we teach here at legendary which is we're teaching you how to make offers. We're teaching you how to use even how to generate a lead. That's an offer, hey, I'll give you something in exchange for your email address. Well, there's a specific way to do that. You only put a little bit of copy on the page so you don't overwhelm them, confuse them, drown them out. And then you just ask them for their email and tell them you'll send them or they can download what it is that you're giving away. It's a formula you know, so anyways, yeah, keep listening to these on a daily basis, folks when you do the software that was downloaded by somebody else, you know, we'll give you our software and you can listen to it. And if it feels good and you feel like it's empowering, then you can continue to install the software and take the updates and if not, well move on and go find the guru that you're looking for. I don't know. But we're going to have real people just so our guests didn't show up today. So we just said, `Let's go live for an hour and two minutes.’ All right. See you guys back here tomorrow. Be well get out of here. Stay Legendary.

Why Consistency Yields Big Results

Below is the transcription for this episode:

JoAnn: Welcome to Wake Up Legendary, I’m so excited to have you here. So share with all of us a little bit about how you came into marketing. 

Kelsey: Yeah, for sure. For sure. So, some background about me. I went into the workforce doing accounting work. And my first job was like a smaller type but the hours were absolutely insane and it was an hour away from my home. So I would be gone 12/13 hours a day especially during the busy season. And I just knew I couldn't handle that much longer. So then being in the military I moved to New Location looking for a new job. Same thing I got a job but the hours were crazy. And I said you know next place we go I'm not doing this again, like this is just too much for me. So now we relocated to Germany. And it was right when COVID hit right in the middle of COVID really so finding a job was super, super difficult. You know, there's a language barrier. There's limited availability for military spouses. Basically all the obstacles I had to get over in one day. It was crazy. One day I had an ultimate breakdown. I was just like, crying in my bed, but I was scrolling through TikTok and I saw a video of a mom who had two kids. Her name was Stasia and I immediately was like okay like I need to do this this is like a sign you know as I'm breaking down in bed like this is totally a sign. So ideally I signed up for a 15 day challenge for the whole two days. I got the blue. I did everything I said you know it seemed like I haven't had a job in like seven months. I was like you know this. This is basically I just took it as I was so stressed about not having a job, having money and not having income like it pushed me to show up every single day. I feel that's really really helps people to get the ball rolling is like that push and being consistent. And yeah, here I am now. 

JoAnn: Awesome. So share with us what being consistent means to you, like what does that look like in your business in your day, your week and all of that? 

Kelsey: Yeah, so in the beginning especially because I was doing this like only this in the beginning. Like I said the first two months I was only doing the affiliate marketing business at home. I would I swear I would log in every single day and post I mainly tick tock three videos every single day I would draft videos for a day that I didn't want to make videos and you know, some days I batch like days of content one day and just change my shirt or like put up my hair and some so it looks like that day but I'm not. I don't know how that looks better when you kind of change your outfits and videos. I don't know. I just did that. But it's just, you can't really say there's no dog, but you can't just forget about it here and there and be like oh, you know, I'll do it later. I'll do it later. Like no, like, be prepared for you know, be prepared to still post still messages to people still you know show your face. Or if you're not showing your face you know, still post your pins on Pinterest or something in your Facebook community. In the beginning when you're building your audience and building your community. You just have to show up really.

JoAnn: Right like you’re saying don’t even worry about the results.

Kelsey: Right like in the beginning I think my first commission was like a dollar. But you have to look at those results in the beginning and know more is coming. Celebrating those small victories along the way is so important.

JoAnn: So what do you think have been your biggest obstacles?

Kelsey: Just the different language barriers. I'm in Germany and it was weird at first because my videos would only show to Germans they would only show in the country of Germany. So I had to find it after a month and I found a loophole around that whole obstacle. But now when I post, I try to normally set an alarm for like one or 2am so I can just have a video drafted and I'll just post them and just go back to bed. Because I like to spread out my videos throughout the day when I am posting. Especially with messaging people too. 

JoAnn: I can understand that. So it takes a little bit longer to get back to them. So you started on TikTok? Is that correct? You’re meeting and expanding your business on other platforms. How did you decide to make that shift to start to scale, grow and expand? 

Kelsey: So I decided to make that shift once actually Legendary they put like a little contest on Instagram reels contest posting two or three times a day. Like it was a huge opportunity. I would say I don’t want to say pushing Instagram because I know it's like volleyball, but I focus more of my efforts on TikTok. 

JoAnn: Like okay, do you direct them from your TikTok to message you on IG? 

Kelsey: Yes. In my videos to DMS have is to getting a button on TikTok where you can leave your Instagram near like Follow button is so as long as like button is there we can always like make a video showing people like on TikTok how to navigate. 

JoAnn: So what advice would you give someone just starting out?

Kelsey: Don’t make excuses because like when I first started I was whim like I gave it my all for the whole semester. Just like you know this app came up where I had like the wrong link in my funnel for like two weeks. I was like oh my God, I'm such a mess but like I was just starting out and like those mistakes will happen or you're like doesn't work or you know something? It's like experiencing you're trying something new for the first time ever. In the beginning I spent like five hours like my first time ever like, expecting it to be perfect. It’s okay to make mistakes here and there because it helps you learn.

JoAnn: And that’s huge for our audience to hear because mistakes are not a stop sign. The only way to learn and to progress is to make mistakes and figure out what’s going on. But it’s been great to chat with you today. Talk to us about your goals and what you have coming up just before we leave. 

Kelsey: I noticed something different about me posting on TikTok, a new thing I do now is posting consistently for like a week and a half straight and then I don’t post. And I’ve noticed my videos get pushed out more rather than me posting every day. I have maybe 25/30 videos drafted because I’m just about to start posting again. It’s a new thing I’m doing and just started this year. I'm not sure if maybe someone wants to try that as well. Maybe a break from posting and I don't know if it works for me. But I'll keep you updated if that continues to work. But no some golden years are because I started early and like marketing. Maybe I want to double what I made last year in a way, so because I worked from June to December, I want to double that. That’s my current goal.

JoAnn: I love it so as you reach that goal we’ll have to have you come back on. Everyone follow Kelsey on TikTok here at Kelsey_Lynnn. Give her some love here and we'll see it was awesome having you on and chatting with you this morning. Keep me posted on how things are going. And I hope you have a fantastic weekend everyone. Thanks for joining us on Wake Up Legendary we will see you on Monday!

What To Do If your Growth Feels Slower Than Usual



 Below is the transcription for this episode:

Matt: Greetings everybody. Welcome in, Happy Thursday. It is now Thursday January 20. We're live. My name is Matt if you don't already know me, welcome to another powerful episode of Wake Up Legendary. We've got another awesome guest. If you are unfamiliar with our show, we go live every single Monday through Friday at 10am Eastern and we bring on a guest somebody who's a client or maybe their affiliate who they're killing it with their marketing. We bring them on so that they can share a bit of their story, their journey, where they've been, where they're going. And yeah, you can also find these recordings on Facebook, on our Facebook fan. Page. And you can also find us on Spotify on Apple on YouTube. So lots of different places, basically wherever you'd like to get your content. Like. There's some there's some podcasts that I've listened to just on Spotify. There's a couple that I like to actually kind of watch and engage with on YouTube. So wherever you'd like to get your content is great with us. If you are also if you're newer and haven't heard this yet, you can text the letters WUL to (813)-296-8553. And that will get you a text message notification. Everything's live. So every Monday through Friday, you're gonna get a text message at 10am. Eastern, giving you a link to come straight into the live and join us live on Facebook. It's a cool way for you to never miss out on a single episode. You don't have to do it. We won't sell you stuff through text messages. We're not going to, you know, come back or need to buy our latest and greatest new product or anything like that. We're not going to sell your information. It's just simply so that we can get the show into as many ear holes as possible. And that's it so we've got a great dude, I'm excited to chat with him. His name's Phillip, he's always in line with us. Can you give us a little wave or a little clap emoji to help welcome Philip to the show. 

Phillip: What's going on? 

Matt: I'm doing great. I don't know how everybody else is doing but it's good. I said early morning over here. So you're in Texas. We're part of Texas?

Phillip: Actually, I'm in the heartbeat of Texas angels in Texas. 30 minutes of repair and I apparently is like, I don't know, maybe 10 or 20 minutes for big cities. That depends on traffic.

Matt: Well, cool. I like that. You know, part of what I like about this show is that we've just got people from all over the world, you know, all over the world with all these different backgrounds, histories, stories, and you know, it's just a fun thing to see where everybody comes from. I mean, some people come from money. Some people come from trucker families, some people it's just crazy. Some people are homeless, all kinds of stuff. Man's nuts. We've got this one guy. I don't know if you saw him but back in the day. Six months ago or so. Eight months ago, we had this guy Chris, young, young kid, and his. He was born with a sort of like, I don't even know how to describe it. But basically, he couldn't smile, can't smile, right? So you can laugh and he can like, when he's happy, like he's happy, and he's laughing like he can't smile. And, man, he went on TikTok, and, you know, most people would look at that and be like, you know, I will always mean that this guy is like the most like just a no excuses like whatever man I was born with. He always wanted to change it. So we started an online business to try to change that and then to get surgery cost like six figures to get surgery and now on the show, he was like, You know what, actually, I don't think I'm going to get the surgery. You know, kind of part of me. It's just kind of an interesting journey. So your journey, though, comes from a family of truckers. What do you do for a living? What do you work in? What do you do for a living? Like? That's all I can say.

Phillip: Actually, I I started out in culinary arts. I've been in a restaurant since I was 13. My grandfather owned a chain of restaurants in Florida. He was a chef, you know, and I pretty much grew up in a kitchen. I did that all the way until I was probably, I don't know, I want to say like 26, 27 And then I decided to make a career change and get my CDL which was interesting. So I ended up doing that. So I ended up moving to a different industry, which was the industrial industry, and I've pretty much done everything you can think of. I've been a welder's apprentice carpenter's apprentice. I mean, I've become a jack of all trades. And then finally I ended up getting into environmental cleaning. That was a mistake. Because environmental cleaning was not a great job, but I did. Probably one of the lowest forms of jobs you can do in the plants, which is basically a hydro blaster. Similarly, I guess you could say well, pretty much minute maids to the plants anytime a mess happens, or chemical spill or whatever. We're the first people they call because we are the ones that have the equipment. To clean up. Get that for three years backbreaking work, man it was labor's work, I hated it. And then I ended up getting my CDL because I you know, people, you know, all the vets were always tell me, you know, they're like, Yeah, you know, get your CDL and pays more and it's, you know, if you have a CDL you're below man. I mean, I pretty much you know, like you're the most valuable so I went ahead and I did it you know, I got my class A and basically did vacuum trucks. That's what I did. I drive vacuum trucks. You call and I’ll come clean it up. That's really much more, pretty much.

I mean, I've done dude, I've done some of the most messed up jobs you could ever possibly fathom in your mind, man. I mean, it's not fun. I hated it. I did it because I was in the environmental cleaning industry for about 10 years. I have been on and off different companies in the industrial industries, very, very competitive very through training. It's very, very political. And I, within that 10 years gained a reputation. You know, just like they actually I'll go back to that, but basically I gained a reputation for no BS. And you know, I became a high dollar type of driver. A lot of companies won't touch me because I cost too much but, you know, it just wasn't enough for me because I started. I recently got into affiliate marketing around last year, like May or so. Okay. Before that. I'd actually researched affiliate marketing for about a year before actually making the move to actually get into it. Because I kind of had to get some ducks in line before I made that decision. But yeah, man, I mean, you know, I recently just basically left the industry. I didn't want to do it anymore. I just couldn't take it and so I decided I was like, You know what, I'm the type of person when I make a decision. I'm very cold, very calculated, and always do my research, my hometown. no stone unturned. So, you know, when I decided to jump into this, it was all hands, man. I was like, You know what? I'm doing it to sit. Let's go, you know, I had a good, good, nice chunk saved up for some capital and I was like, You know what, I'm gonna take this, I'm gonna use it. You know, I'm gonna do it. You know? And I actually get that question all the time. And like, a lot of people say, you know, why did you pick you know, legendary marketer and I was like, Well, I mean, it's like the University of affiliate marketing. I mean, I've seen a lot of other people's programs, but like, you know, one of the things that attracted me to legendary marketer was the fact that all these people that have all these big names and all this, they all came from Legendary. So it's like, go to the source. You know, I want to know everything there is to know about affiliate marketing. Legendary Marketer is where it's at, you know, I mean, so, yeah, I mean, ever since then. I've been doing it. It's been in our line. Illustrated videos, man, it's been a rocky road, dude. I've been trying to make this work.

Matt: And when you said it's been a rocky road. What part of our training are you referencing there?

Phillip: Oh, just Well, I mean, you know, they talked about you know, how, you know, that little point of you know, like the depression gets right there where it's like, you first start out you're making stuff and you know, things are looking really good. And then you go into that dip where it's like, you just can't, it's hard to get out of it. You know, and I've been trying, I've been trying a lot of different stuff. You know, like, as you know, I've got a TikTok. I've been on Facebook, I just recently started on Pinterest. So I'm kind of, you know, experimenting with that. You know, I've also decided to do a cooking show on TikTok to, you know, kind of do that and see where that goes. So I'm kind of just, you know, playing with different things, trying to see where I fit in and stuff like that. You know, a lot of people that I teach I have about four or five mentees and I tell them all the time I'm like, you know, don't limit yourself to what you can do in this business because there are many things that you can do because when when people go in they they take the course they're like oh, I got to do to make money online.

So you know, there's hundreds of niches out there you can make money with totally where people have a problem with is that they like to choke too many places. And I try not to jump to the places but because someone asked me, “ well, you're doing the cooking show, you know you're jumping in I was like, no, no, I said that. That's like a little project. I should still stick with the Make Money Online. Nice. And that's fine because I like business and I like marketing, but sure. I also like what they say in the training. Go with something that you're passionate about. I love it, you know, there it is. I mean, and I like the fact that I'm not in a restaurant, so I don't have that pressure at that time. You know, I'm saying like that, that stress of like, I feel like I'm at a job and I have to like, you know, do that. So, I really like cooking show. There's just so much freedom to be creative, and do whatever it is that you want to do. You know. So you know, I tell people I tell people that thoroughly you know, don't if the make money online niche is not because I know a lot. There's a lot of affiliate marketers that say, Yeah, business, you know, make money online. Yes, that's true. It's a billion dollar business. But there are other niches out there that are making money, probably some of them maybe even more. So. You know, go with what you're passionate about, but know that you know, you can always go back to that leads to, you know, that's something that you want to start up too. 

Matt: Totally the mind needs to be, like, expanded a little bit. And part of it. Part of it is just the more that you're in this industry arbitrary isn't, you know, you need to force people to do that. Part of it is just people are just exploring, you know, it's like, it's like imagining walking into a 100 foot by 100 foot sandbox, and there's a million toys in the sandbox. It's like kids are gonna walk around and just kind of like grab this, grab this, throw one down, throw the next one down, until they finally gravitate to a place where it's like, oh, this I like this corner of the sandbox. And that's part of that sort of, it's like a built in thing about, you know, our training is we by definition are a place where people start, right, so like, there's a lot of people who will promote us disappear for six months. There's a lot of people who will not promote us ever Awesome. That's cool. So a lot of people who never sign up as an affiliate for us as people who promote stuff in health and wellness. We have one lady who's made six figures in self incense as an affiliate basically as a lead generator, self defense, because she has this powerful story about how she was mugged. So yeah, I mean, there's so many different niches and really, it just takes a tiny bit of creative energy to be like, Okay, how would I apply this to me? And that's a dynamic piece that's harder to teach, I think and harder to make that connection but yeah, I like the way that you put that that's really powerful.

Phillip: The funny part about it is it's like the mind frame that everybody has is they have that doubt, like, well, I don't know if I'll be good at it. The point is that you're doing something to like, you know, I mean, if making money online is not your, you like your thing like you like it like me, I like business and marketing, but I don't know I like cooking a lot more and I'm really good at it. So it's like, if you were to put it on a percentage it would be like 100% You know, culinary arts marketing at about 90% You know, I mean honestly, I'm not because I preach this on my channel all the time on my TikTok, I'm, I'm no guru, I don't seem to be any expert. I'm a student. You know, we all, all this industry teaches us stuff all day long every day. So, you know, I don't ever I learned from other people. I'm very observant, you know, and, you know, so So I mean, yeah, you know, don't feel like you have to say stop in that niche. You know, and I emphasize that quite a lot, because I see so many people that really do start out whether it be legendary or Jonathan Montoya or Brian row or whatever. You know, I see so many people that they get stuck in it and then what will happen is, they're like oh, what's not working? You know, it's, it's not you know, it's I'm not making the numbers and, you know, you know, all this and I'm like, What are you doing what you're passionate about? Because dude you're passionate about you'll see those numbers because you have more and not just that, to be honest with you. Like, you notice a lot of my tech talk and I get this from a lot of creators actually. A whole bunch of people were there. They'll tell me all the time you're doing too much inspirational stuff. Yeah, but you also have to understand, I like doing inspirational stuff and being creative there. But also not everybody wants to hear about selling them, of course all the time. Sometimes it's good to kind of go outside your box and just kind of play around with you know, because that's how you start to understand what works and what doesn't, you know, and as an entrepreneur, that's basically what it is. It's a trial and error thing where we experiment with something, see what the results are, and if they're good, keep it, if it's bad, get rid of it, you know, I mean, that's basically the credo. I mean, you can't stay doing one thing, and if it's not working, still keep doing it. So

you're not going to get any worse. You're going to be spinning your wheels with that. So, you know, it's kind of just a touch and go type thing.

Matt: Yeah, yeah, I think. I think it's like, when some of these like, Hey, you're doing too much of this on your TikTok . They sound and nothing gets people who get advice, whatever. But it sounds really great until one of one of those things that you're doing is really working. And then suddenly, it's like, oh, well, that advice was kind of shitty, you know, having the wherewithal to stick with something crazy. Yeah, stick with something. If you've got a proof of concept you're following, you know, I think, I think sometimes it gets a little bit blindly blind. online and on TikTok and Instagram, right? Which is, so we're seeing like our approach to all of that is less like, hey, let's invent something and let's formulate and fix something brand new. Usually, like what we do, we basically see what's working and just reveal it to a large number of people. So it's just identifying what's working right now. What worked yesterday, what's working today. What worked a year ago is that store today and then just continually putting that into practice. And doing it ourselves and then bringing it to the marketplace and bringing it to our affiliates, whatever. But yeah, so what's the see you bought our challenge back earlier last year, God started getting going and then and then now you've got a TikTok channel, you're running almost 10,000 followers. What's that journey on TikTok been like? 

Phillip: Actually, I have no idea what happened? What it was that I did like the training said, I mean, I just started pumping out content and just just getting content out there and I struggled for a little bit. By chance, I blew up and didn't mean I did my first video. I guess I can consider it viral because I've never had a video that got that many views and likes. So I considered it to be viral. I think it was a video that I did where it was a pretty emotional video like in this wasn't anything that I was expecting. I actually didn't expect to blow up or anything with it. It was just some random things that happened. My daughter came up to me and she said would you do it or something? And then she said, now mind you both of my children are autistic, they're high functioning autistic. So they look at things a lot differently. And she asked me something, she asked me a question. He said, What are you doing? She said Daddy's got to help the TV people? And I said, Yeah, Daddy's gotta go help the TV people. And it was just really emotional for me because I guess, I guess it was kind of like at a bad moment because I was a little you know, in my own head too much. And I just was crying man and I just didn't realize that the camera was still rolling. You know, whenever I said that. And then whenever I went back to go edit it, I was like, sure I really put this on there. Oh, and I said, alright, well, you know, I guess I could just edit it and just, you know, really just tell the truth in the video. That's what she said. And that's, you know, that's what happened and so, it just blew up. People just started following me and you know, people from the autistic you know, side of TikTok started following me. You know, a lot of single parents and stuff like that. And before you knew it, I mean, I was up to almost three 4000 people. And you know, it just kept on going in and I was like, okay, cool, you know, and then, you know, so I just kept on pumping content out like that, you know, and I did a follow up video to explain to people like I didn't mean for that to blow up and what that was, it was just one of those emotional things for me, but also know I have to document my journey, you know, so that people you know, I'm all about authenticity. I don't know why this blew up. Like it. But it was this now I didn't know that this person had like almost a little over half a million followers on TikTok. I had no idea. I just saw the video and edited it. And it was the bonus video too. It was her doing like saying okay, well you have $2,300 for the month and you have to spend it you know basically on utilities and all this stuff and you know, left over to edit. Apparently the video had a lot of views and it just kept on going man I went from like 4000 followers to like all the way up to 9k. Now and you know, like I said it was a fluke thing. I didn't know I did you know because normally whenever I flipped through TikTok I just I just to add and comment on different things. I mean, I don't really, you know, I'm not looking to be one of those, you know, instead of viral type of people, you know, I'm just my two cents in here and there. That's it, you know. And so, I mean, it was interesting, but it also had a downside to it because all the people you know, and now I started to understand what a lot of these other other people were saying a lot of these other marketers, it had a downside because now my channel is not doing very well. I'm stuck at 9k. I've been putting out content constantly six videos a day almost. And, you know, basically what it is, is all those followers that follow me weren't into what I was into. They were just into the video, you know, so they weren't really into the make money online stuff like what I do, um, you know, so it kind of it had its pluses and minuses, you know, it's clear how many followers but got a lot of people that weren't quality people, you know, they weren't really into the same thing I was into so Chow stuff, you know, but I decided to make a separate channel just to kind of like play around and experiment. I'm also moving to YouTube and I'm doing some YouTube stuff on there. That's basically what I've been working on. I'm just recently getting over COVID. So I'm getting back on the grind with that and trying to do some more content creation. So it's, it's a process it's, you know, it takes work so,

Matt: We've had a lot of people who have had that kind of experience of virality and blowing up and then it seemed to slow down, but I also I wouldn't underwrite that. I wouldn't underwrite that. Oh, yeah. Because we've also I've, I've specifically worked with people who had that, hit that and hit big numbers like I'm talking 80k 100k and had that blip for a couple months. And then their channel just felt like it was dead. And then boom, they hit a couple more and the amount of leads and sales coming from that is a lot. I mean, you even experienced sales because of that junk. But I think it is an interesting observation because I'm not the world's foremost expert, for sure, but I do get the opportunity to basically review and look over virtually every single affiliate channel and stuff like that for a really long time. And I had for a really long time, and I think many big large affiliates have grown huge audiences and built six figure multiple six figure businesses with some of those types of videos. Now the trick is that it's a limiting belief to say those people aren't interested. That's a limiting belief because I know the video that you did was about money and finance and not having enough money and how much the money adds up. I watched a really good video of a really good duet. It is amazing, though, that a duet like that can get 200,000 views right? I just wanted to hammer that point home. I think that that limiting belief is common in the social media community where people think that somehow those people are interested but the truth is, that a lot of times what needs to happen after a moment of virality are two things. I think one is going live because I've seen people very specifically, like for instance, there's this guy, he even went extremely viral with 10 million views on a video. And what he does is he goes live every day. So there's a ton of people getting into his atmosphere because he hits this 10 million viewed video about working from home. It's all about just basically working from home. And he hits this viral moment of virality. Now there's a lot of the same exact thing that would happen with your videos. Like goes viral. A lot of people who are mildly not really interested in affiliate marketing, right but it's not the right way to go about saying affiliate marketing all the time. It's more like if you're in this niche in this industry, she's talking about side hustle or you should be using words in current contexts that are hot affiliate marketing has a lot of negative connotations because it has an affiliation with network marketing, right? So rather than saying things like work from home, is it more approachable? But anyway, my point is, for somebody like Ian, he goes live for a couple hours a day and what he does is now all of those followers, he brings them into the conversation. The other thing is that some people don't want to go live or don't don't want to do that or don't believe in that or something. The other thing is he posts a lot about his life and his journey, which I think you do really well and I think I think it's a limiting belief to say, well, these people are really interested in now my channel said, I just don't I've seen too many examples of people who, who specifically said initially to go viral and converted the audience through really good storytelling and marketing. I think the skills of storytelling and marketing and connection, being able to be a connectable person to people. I think that is the secret sauce of connecting virality to conversion to the sales and I don't think that I know that because for a great a good period of the last six months, Ian was a number one person in our company as affiliates of front end sales. And he did that primarily by hitting that virality and he grew a six figure business from it, right so I've watched it multiple different times. Even Calvin Hill, if you go way, way, way back, he's done some of those videos about, you know, making $100 a day on Amazon. A lot of people hate on those videos, think they're shitty at whatever, clickbait or whatever but he's now got an audience of 1.2 million people. And he goes live every single night for a couple hours. And he don't have 84,000 likes on his live the live 800 concurrent video viewers or more for the whole two, three hours that he's live and he can hurt a big handful of those people into buyers because he's just he's so good at making that connection between why do they who is this Calvin guy? So my point in saying that is both for you and for everybody else listening because there's a lot of people who hit that moment of virality and wonder like, what's going to happen next, you know, is my channel dead? Is my TikTok dead? All these different things that are all solved by building the storytelling and specifically like the attachment, the ability to attach, right? 

Phillip: Oh, yeah, definitely. Definitely. And that's one thing that I noticed on TikTok is the storytelling part. You know, like, I've had a couple of videos where I've actually told for like, I recently did one about a confrontation I had actually this one was a sticky one. And you can go back and watch it and everything it was about this. I encountered she she she wanted to buy legendary right but she but I didn't know I thought it was for her but it comes to find out who's her son and know that until like a little bit later on down when I start talking to her and we'll see blew up on me she got mad. And I was like, ma'am, I said I understand your dilemma, I said, but I would rather sell the program to you. You can show it to your son if you want but I can't sell it directly because she wanted me to sell it directly to her son. I said he’s minor and I said I can't do that. Like, you know, and I told everybody in those videos like you know, how it went down. And then I had a couple of DMS and they were telling me like well, you know, I don't understand why you can't, you know, sell it to a minor. I was like well, I said for the simple fact is I said you know, take for example. So what if he doesn't make money with this and then she turns around and tries to sue the company or sue me? I said I'm not guaranteeing he's gonna be a millionaire overnight. I'm just saying this is a training course that can teach you for what it is, you know but she doesn't take it like that. She takes it as Oh, if he is going to be a millionaire overnight. That's not the way it happens. So it's like I told a few of my followers that they're like, oh, yeah, I understand now and I said you know, I wanted to do a part two to it, but I was kind of like a dead issue because it's like she blocked me. I mean, I tried to explain it to her and killer with kindness, but it just hadn't happened. She blocked me, you know, whatever. I was like, you know you can be mad all you want, you know? 

Matt: Yeah, that's a wild placement. You get some crazy people there. 

Phillip: I get some seriously nutty messages like this, for example if I get questioned about this all the time, Greg. Flag I'm like where'd you get that? The same place all right next to the stuff there's no secret sauce trust me. 

Matt: Right. Oh my god. We had this guy. We had this guy named Shawn Lowry. He's been in many of our mastermind events. And, man, you should connect with this guy dude. I mean, he is just. He is hilarious and he goes fishing and hosts like he has a Facebook group, all private messages. You got to join this little phase. It's all just about fishing. And I get some stuff. He's just like a commit. He'll go out on his boat. I'll put it in a private chat. for you but the dude is just a funny marketer but he's grown a group on Facebook 3200 people or something. And, and you know, pre pandemic we were talking about him doing some events out in Houston, North Carolina. out in the sticks and and he was gonna I mean, February six. We had a mastermind in Orlando and we were game planning how he would sell tickets to a fishing trip. Right. So part of our business blueprints are events and masterminds. So his business blueprint was going to be I'm going to sell events basically. And what I'm going to do is I'm going to fly people out, they're going to pay 2500 bucks, because people pay him to go fishing with him already. And so he's going to rent out a little cabin on Airbnb for the weekend. And people are going to fly out, they're going to get picked up at the airport. It's like getting to the airport event. 30 minutes from there, we'll be on the water and we'll grill steaks and burgers and dogs every night have some beers. Go out every morning all day long. Video and photograph the whole thing. Anyway, he's a cool guy. You connect with him just because you guys probably enjoy each other a lot. So anyway, what I wanted to do though, is in the world of you're sort of I feel like. He's got a scattered funny accent. He's always on the beach. So here's what I love to do. But what I want to do is give you the last word or community to people who are newer to people who are just getting started. And I feel like you've got a good message of inspiration and motivation. You've been through a lot. You've been through a lot and you've also overcome a lot. I think that that's even more powerful. So tell us tell people who are newer, you know, give them a little bit of your perspective and a little bit of, hey, here's what I would do if I were in your shoes, just getting started creating content and that kind of thing.

Phillip: If I had any message it would be don't give up. I see too many people that give up in this industry and make money. You can make six figures if hundreds of people have already done it. But one of my messages is don't be afraid to try things. A lot of people are too afraid to experiment to try stuff to do trial and error. Because of doubt, people will have a problem with doubt. Okay. doubt yourself all the time. Love matters. In fact, I read an article I did a video on. I read an article, people doubt themselves over 100 times every day 100 plus times. Now those 100 doubts will keep you from making good decisions. Decisions that could probably change your life. And, you know, I can't express that enough. You know, I really hope that a lot of you get a lot of you know, outside of here, get outside of your box your bubble too many people stay in their bubble every day. Okay, start thinking outside the box because let me tell you something. This industry has so many possibilities. And that's one of the best things I love about it is there's so many opportunities for you to do any type of niche you want. You know, I hear it all the time whenever people say oh, you can be anything you want when you grow up. They tell their kids that all time well in this industry who actually do it just depends on you. how badly you want it. How bad do you want to get out there and actually do what you are passionate about? That's all it is. You know, and the craziest part about this is it's not like a nine to five where you're, you're told to do one position and that's the only thing you do and you just, they tell you there's a whole world of opportunity in this industry. You know, get outside the box, start making a difference and start experimenting with things. Make other TikTok channels that do different stuff. Make other Facebook pages that talk about other things, do different types of blogs. There's all kinds of different things you can do and the possibilities are just endless. If I could really express anything it would be that you know it'd be just don't give up. Serve and see what works for you.

Matt: You know I love that message. Thanks for coming on. I'm going to put up your TikTok so people can go connect with you and message you and say hey, thanks for the thanks for the motivation this morning. Thanks a lot for coming on man.

Phillip: I appreciate it man. Hope to see you again. 

Matt: Absolutely. Alright, I'm going to put up his TikTok. We put up people's TikToks so that you go follow them and give them a little bit of encouragement. @ BLbossinbusiness Go give him a follow and let me know what was impactful from today? What was helpful, what inspired you and we'll be back here at the same time, same place tomorrow 10am Eastern for another edition of Wake Up Legendary.

How A Mindset Shift Pays Off


 Below is the transcription for this episode:

Matt: It is Wednesday, June 19. You might be watching live with us. You might be watching this replay. Whether you're watching live or as a replay if you're here with us on Facebook, leave us a comment and let us know where you're tuning in from just people who tune in from all over the world and it's always fun to see where people are tuning in from, especially because we've got a guest today who's from a different part of the world. And, and I am and most of our community here is US based. So let us know in the context where you're tuning in from we've got Louisiana and Iowa in the house. We've got where else where else? Middle Tennessee what's happening. British Columbia I think that's British London, Texas. Houston. Alright, sweet. So every single Monday through Friday 10am Eastern, we go live and these comments are coming in here live. You can watch on Facebook Live and then the replays are made available on Spotify on Apple podcasts and then also on YouTube, so you can find us pretty or also on some other different podcast platforms too. But we bring on a new guest every single Monday through Friday. Doesn't matter if it's a holiday, it doesn't matter and today we've got an awesome guest, Michael, all the way from Germany. What's happening?

Michael: Hey, thanks for bringing me on.

Matt: I'm pumped that you're here and I'm excited to hear your story and a little bit of your journey. So you're over in Germany. You were doing full time work or food management and still are is that right? 

Michael: Yeah.

Matt: Okay, cool. Awesome. And what kind of food?

Michael: It's a little restaurant with a little bit of everything.

Matt: Cool. Well, this is your little side hustle. You are a husband here. Tell us a little bit about here's what I want to know a little bit about how you found us. It’s a little more rare to have somebody who's from overseas because so much of our reach out to a United States or Canada based audience, North American audience and tell him about how you found us. Were you looking for us or what was the deal?

Michael: The deal was that you could raise up to the average guy, work hard and get a good job to get great. So I was living the last 10 years working in different hotels as a waiter and ironically at the end of 2019, I got a promotion to a restaurant manager. And a few months later, the first lockdown came here in Germany. So it was kind of hard to bring everything on with money. I was losing money and to provide for my family. I was scrolling through TikTok like everyone and came across Andre’s page in August/September, I joined Legendary and since then, my journey has taken off.

Matt: Cool. That's awesome. I love that. You just happen to find Andre like it just came across randomly?

Michael: Randomly. I didn't search anything like that and it popped off and yeah, I got interested.

Matt: It's crazy, right? It's crazy. This is this former restaurant manager because he is also. So it's just funny, right? I mean, think about how far away you are in the world. And you know, your paths have literally never once crossed 1000s and 1000s of miles away, and he uploads a video into his phone and somebody halfway across the world finds it and buys something because of his recommendation. It's still a little mind boggling, but Okay, so you find him and and what is there something inspiring about a story or what what caught your attention?

Michael: With the same background I think it was a bit of that, that inspired me to do it. And then I started to learn the things and stayed consistent because everything comes with time.

Matt: It's sort of like if he can do it, why can’t I? When I went to my first mastermind in 2011. I just looked around the room and it wasn't. I wasn't trying to put anybody down but I was like, really? Like, Oh, these guys aren't wearing capes, right? This isn't Superman, or something. They're just normal human beings just like me and that was a big takeaway for me. And so I totally get that I understand it very in a very real way. So you came online about August of last year?

Michael: I have struggled in August and September to start procrastinating more and more but then I thought about what would happen and I started through, staying consistent and doing my content, working on my copywriting. From day to day you will improve and that's the way to go. 

Matt: Yep. And when you come online you start to think. Can you correct me if I'm wrong, but I think you purchased our Blueprints and started creating content. So right now Brianne just commented, procrastination is my channel. So right now at least you're creating content on multiple different social platforms, Tik Tok, Instagram, Pinterest. What of those? Have you enjoyed them? Tell me just a bit about your content creation. How did you start and what's that better? Like?

Michael: At first I was like, one watch you and think about it, laugh about it or whatever. And now, I have really found every day to make simple 15 second or 10 second videos and it's not work. It's fun to me to make the content. And pretty simple to get out. And everything's going onto these multiple platforms.

Matt: Yep, when you first started was it easy? Or is it hard?

Michael: Yeah, yeah. My wife was the first commenter on every video and yeah, but she gives me the courage and  pushes me more and more. And so I got the confidence to stand through and since then, I’ve never missed. 

Matt: That’s cool we have such an interesting mix of people who, first time people they're like, oh, I'm never gonna tell my spouse about this till I start making a little bit of money until it starts working. And then there's other people with their spouses, you just said it's kind of their base here are their biggest sports. That's really cool. That's, it's really great to have so you're working all that content creation in and then also doing a restaurant manager job. I don't know if that's the same here in the US but in the US a restaurant manager works a lot.

Michael: Yes, me too. Yeah, I shifted a little bit because in the restaurant, I work now. It's from 8am to 20 PM. And before that, before my son was born, I worked in a hotel with a night shift and everything's so good in response to weddings. And this wasn't going to work for me as my two kids were born and I want to have the time and for my wife was the kind of switch in my life. And I luckily got into this restaurant where I can flex my time but most of the time I'm there from 6am to five 6pm. So today I was doing from six to three. Half an hour later I'm at home now and yeah, but that's the main goal.

Matt: So you're in the afternoon, right? 

Michael: Yes, currently. 

Matt: For restaurant workers, it's been a really interesting hard year or two. But I feel like I had a brother in law stationed in the military in Germany for a good portion of 2020 and it sounded like things were a bit more intense there with lock downs and stuff like that. Did that impact you? I'm guessing that had that effect on your restaurant. What happened?

Michael: In 2020 we were closed from March to July. We only got the work a little bit and only needed to take off and model also business a little bit. To make a little bit of money. Then the winter was kind of better. But after Christmas, there's a single lockdown in Germany. And that was to last until February. 

Matt: Okay. So about a month, two months, till January and February last year. 

Michael: I wanted to provide better for my family. And that was the kind of thinking for me to bring it on, and it was pretty hard with everything in the restaurant to manage and go on strike as well. But it worked. And happily it worked. It was a hard time. A few weeks, months and days, but it worked. I got so much from the blueprints or from the 15 Day Challenge. I haven't found anything in Germany that has the same value. 

Matt: Yeah, cool. And it took a little while. I mean, a little while. Sometimes it takes people a long time, but it took you a little bit of time. First content creation to you know, let's say making your first 1000 You're talking August, September, October, November, December, almost six months to hit that to hit that kind of like a milestone I guess. And just so everybody who's on the show. We're not making wild outrageous income claims, given Michael's example. So I'm not saying that that's realistic or you should expect that. But in his case, it just took a little while and you know, I just wanted to say kudos to you for keeping after it and going after it because it's sort of like a little. The way it was described to me was like sometimes with an online business, it's like there's a little image of a really huge dam and there's a leak and there's just water dripping out of one side. But over time, if that water just keeps you know what's going to happen, it's going to start to get started to stream and then it's going to eventually break through right. And I thought that analogy was helpful for me you know, about 10 years ago, 11 years ago, when I first heard that because I was like hey, you know what? Yeah, I am getting a lead here and they're like there is a drip. Something's right. I just haven't quite broken through yet. So, you know, that's really cool. And I think you're just getting started I think the cool part about your story and journey and stuff is like you're just scratching the surface of your potential to you know, and sometimes people don't come on the show or they'll post in our groups or something and I finally got 20 leads you know, I've only made 100 bucks. I've only made 10 bucks, whatever. I've only made 1000 bucks, right? And everything is just everything. We talk a lot about mechanics and dynamics but everything is really how you put on the glasses that you put on right so how do you see that? Right? If you see it through a lens of like, wow, I suck and I'm not good enough or I can't do this. Or I'm still only here. You're gonna feel that all the time and it'll come through in your marketing to you. There's a totally different set of classes you can put on. And sometimes Dave in training to actually put sunglasses on he's like, Hey, I've got my marketing class. And and you can see it through a lens of like, wow, think of all of the growth and potential that's ahead of me because really that's that's what humans are wired to feel most engaged, happy alive when we are when we're constantly going after the next hurdle after the next thing to overcome, right so you got so much of that out in front of you, which is really cool.

Michael: Yeah, that's the point. Every video from you or Dave says to stay consistent and you will get their way. For example, this my first live ever. I learned in the last months, you have to overcome these steps to take a step forward. 

Matt: Right. Exactly. And I you know, I sort of feel like you know, going live might be a little bit of a trick or a hack that you can start doing more often on your TikTok on Instagram, right. In fact, you can probably go live on multiple at once. I think. I think one big hack for people with a little bit of a smaller following is if you can get past the awkwardness of having only a couple people or zero people in your life, you know, grow in it, and then go live and really teach, like really bring some energy. I was just frequenting random people's lives or affiliates' lives and stuff. And you know, last night, this guy Calvin Hill, I don't know if you've heard of him. He was on live last night. He pulled out like 20 old songs like really old songs right and, and pulled out like, do you remember the old computer discs pulled out this old computer this and and you know I said the storage on it was two megabytes and and he starts going through all of these phones and stuff and then he just pulls out and pulls out the iPhone. And he just says look, all of that all of the decades of innovation has been put into one single device. And this one single device is a device where you can begin to build a totally separate side income using just this device. And he's good at his lives because he's done them for so long. Now, he keeps doing them every night. I think there's a little trick in that in terms of really nurturing that audience and people begin to really enjoy you. So I'm going to put out a challenge to you to try that live element right so you're not going to just go live once a week. I go live on Monday nights, right? And I think people underestimate that, for instance. Well, I think what people underestimate about that is the amount of engagement they can get and the bond you can build up with their audience. The other thing is on TikTok you can use green screen as your background right. Are you familiar with how to use a green screen as a background behind you? Yeah. So like, what I've been seeing works really well for a lot of people as they put a green screen behind. Well, you don't put a green screen, you only need a white background or something. But he is a green screen background and he actually likes a header above your head, right? Top three ways to make money in 2022 right top top three dog training courses in 2022 Right, something like that. Right? And so then, when people have, they're scrolling, they can get a quick headline, I know what we're talking about. Ooh, that's interesting. I want to dive in. Right. And you want to know a really powerful secret is we see a lot of people who bump up their versions of a lot just by doing that. There's my challenge to you this year. Because you're in Germany. I wanted to know if you have played around with posting at different times of the day. What have you learned about that? Give some advice or just maybe not advice but what have you learned because we have a lot of people in Europe and in the UK and Australia all over the world who are trying to figure that out.

Michael: I tried VPN to connect to other types of the word and try different times here as well without a VPN and come to notice it doesn't really work better for me. On TikTok for example. It's completely different. Not different to what time I post it, most of the time, I always get from my time, nine to 11pm is my time on TikTok and this doesn't change when I use it. And that's those of your spot and to get the most traffic there and that's not not at all different on Instagram or Pinterest. That's the same way for me.

Matt: Makes sense. Interesting. It's interesting from my perspective on that because I have such a wide range of people who email me every day and a lot of people are talking about that or people post in the groups. And there's just such a wide range of results. But sometimes the VPN works, sometimes it doesn't. But I do find one thing that seems to be a commonality across many different people and countries is finding a good time to post and staying consistent with that. 

Michael: That was my thinking as well. And I can't change the algorithm or something. So do what's best for me. Or what's working best for me. So what I can change work on.

Matt: Totally. And, you know, what's one other little thing? I've had this conversation with people from the UK. I think I've had this conversation with people from the Netherlands too. they're always asking, Well, how do we tap into the American audience? And the first, the first thing that I asked the first thing that I say is, well, what's wrong with your audience? Right? It might take a little bit more time for the people who are on your email list to buy and take a little  more time for them to be open to the idea because it's not as common there to learn and to be patient this way. So there might be a little bit more of a warming up period. But once people are warmed up to the idea, I don't think there's a huge difference between, say, a buyer in Germany and a buyer here in the US. In the world of stocks or investments, they would say there's less than market cap there, meaning there's just less capital going around in the marketplace and the market force but I think there's also less competition. And I think that there's very little competition in your geographical area. So the fact that maybe TikTok is more likely to show your stuff there in Europe than they are here. I don't know. I get that there's less people available and it might be in some way beneficial to tap into 300 million people in the US that also just think about the sheer amount of affiliate affiliate marketers content creators here in the US too. It's a different ballgame.

Michael: For people who messaged me, the biggest barrier is the language for them. It's a skill you learn on the way and my English isn't perfect, but I understand everything and try to keep it up. So working on your skills is something I would suggest to everyone day after day.

Matt: Yep, totally. I love that. And it's funny because when we talk about building your skills online, I don't really think of English as you know, like the language. It's so true.

Michael: So for here in Germany, okay, English is common sense for us. But for older people it may not be the case, but it’s important to just keep working on your skills and be consistent.

Matt: Yeah, makes sense. Makes perfect sense. So, with where you're at now, you're still content creators still building your content creation platforms. I mean, you're still creating content on TikTok, on Instagram or Pinterest. What do you feel like is what bit of advice would you give to someone who is newer to content creation? People who are just getting started creating content are nervous. I think you can remember back 6 months ago when you were about to hit post. What advice would you give to those people?

Michael: Don't be afraid to fail. Failure is a good teacher to you and you will make your own experience out of it. Do your thing. That's the point I want to suggest. The only way to make it is to start. The way is to improve and that’s the goal. 

Matt: Cool Michael, I'm glad that we got to meet today. Thanks for taking time out of your day. Got a lot of things going on man. Thanks for taking time to hang out with us. I'm gonna put up your Instagram so people can go and give you a follow and connect with you. 

Michael: Have a good rest of your day and have a good evening.

Matt: Thanks so much. Alright guys, so his Instagram is down below for those of you listening and not watching It's @michael.van.lieshout 

So everybody go give him a follow the whole point of us putting up people's social profiles and saying you guys can go and follow and connect and let him know. Hey, here's, here's what was most valuable to me today. Here's what I found most impactful and you can also find him on TikTok. @michaelvanlieshout You can find him on TikTok as well. We're going to be back here same time, same place as always. Tomorrow 10am Eastern.I’ll be here and Friday, Dave will be hosting again. As usual, so 10am Eastern tune in. See you guys later. Peace out. Have a good rest your Wednesday.

How To Have A Breakthrough With Your Content Creation


Below is the transcription for this episode: 

Matt: Greetings everybody, welcome in. My name is Matt, if you don't already know I’m the CMO here at Legendary. And we've got another awesome guest for wakeup legendary as most of you who are newer, this is our daily show that we do every single Monday through Friday at 10am. Eastern. We do this, we started doing this, maybe two ish years ago, sometime around the start of the pandemic. And Dave typically hosts most days and this weekend hosting as a guest host, I typically just post on Wednesdays out of town on a little vacation. So anyway, if you are newer and haven't been alerted yet, you can text the left, you can text WUL to (813)-296-8553. And every single warning that we go live, you're going to get a little text message reminder that just says hey, by the way, don't forget, we're going live join us. And it's just an easy way for you to wake up. And there's a lot of ways for you to wake up, you can wake up reading, listening to cable television, or network television talking about the local news and you know, all the car crashes that happened last night. Or you can wake up with Wake Up legendary, and get a story of another person who's seeing some fun, and maybe even dive into some of their strategy and get a little nugget for your own marketing. Some of these episodes, we talked about it behind the scenes, some of these episodes should be like, we should charge money for them. For as many as we do, and as many golden nuggets as get dropped. You know, but it's a totally free thing just for being a part of our community. You can feel free to invite friends and family. It's a cool show to watch. And it's cool to see real people sort of unfiltered, unscripted about their experience both of Legendary and also just in general. Their experience making money on the internet, many, many of them for the first time. Not everybody but most people for the very first time. And so today, we have another awesome guest. And if you're in if you're here, live with us, and you're in the comments, give us a little hand clap emoji or something. And welcome to our guest who I met at a mastermind about a month ago, a little over a month ago. Steve, what's up? 

Steve: Hey, thanks so much for having me. 

Matt: Of course, thanks for taking the time to come on. So you're in Michigan, I'm guessing it's cold and snowy there. I'm not jealous at all. 

Steve: Yep, it's always cold and snowing, probably eight to nine months of the year here and nothing to see right out the window. 

Matt: So I read through a little bit of your questionnaire. I'm excited to dive into both some of the mechanical parts of what you're doing and also some of the magnetic parts that came as a result of the mastermind. But take us back. What do you do for a living and what? What got you looking for something online? Tell us a bit about you know what, what started the smart to start something online. 

Steve: Oh, it really started back in 2016. I was in the military at the time, looking to make a little extra money when I was off duty. And I found out I had never heard of it before. Never heard of network marketing. But I knew so little about this game that I thought I was going to get a job interview when I met the person who was recruiting me for network marketing. So that was really where a lot of it started online. My marketing journey. And as you know, I've failed more times than I could possibly count going through this journey since 2016. But then, you know, I spent five, six figures in education. Really, everything changed once I found out about Legendary and the education and Honestly, I just found out about you guys, I think at the beginning of October of 2021. So it hasn't been long. But to be sitting here in front of you just in January, after that is just, it's incredible. Unbelievable. And I'm so grateful.

Matt: Super cool. I did this really funny that you mentioned the job posting thing, because I did that back in the day. Like 10 years ago, I was the one on Craigslist and stuff posting job posting marketing Companies hilarious. So you found Legendary in October? 

Steve: I found Legendary at the beginning of October 2021. When I found out about you guys, and never never heard of anything you guys were doing before, and that was just amazing. What was that like diving into the training? Like what? He never tried anything like that before? What was it like to dive in and start, the amazing part about it was that the 15 day challenge was better than anything I had ever paid for previously. I mean, I had gone, I had done what a lot of people don't. I went into debt to get education with a past, you know, maxed out credit cards for it. And yet, I find you guys I find this 15 Day Challenge and even four days in I think when I finally met my business plan advisor, shout out Antonio, I, it just changed, it was something different. I couldn't quite explain it. But the system started clicking. And it started working. And that was just it. I know I'm on board. Let's see how far we can take this. 

Matt: Super cool. For somebody who's newer to our training and stuff in your blog, and you go through the BPA thing, was it always curious, did it freak you out? Or was it like, were you like, Dang, this is super cool. Because sometimes like, I wonder in my head like I like I don't know, if I want to hop on a call with a total stranger. Was it weird? Like, how was Antonio? 

Steve: Yeah. So I first don't, this is different. They, you know, every day they lock it, I can't just jump through and skip through to the end of the 15 days. And yeah, hopping on the Zoom call made me a little nervous. Just like this, you know, my heart was beating a little faster. But then it didn't take long, Antonio and I started talking and I was thinking what a lot of people might think, Oh, they're going to hard sell me on something. And, you know, then he started asking about my family. He started asking about kids. And it was just a cool conversation. Yeah, it was super, super laid back. It was easy. And that's what I loved about it.

Matt: That's cool. That's awesome. And I think that's most people's experience, you know, what's funny is we have all these business plan advisors and, and literally sometimes, yeah, cuz we have, we have more expensive training that they can help you purchase if you want to. You don't have to, though. And, and but it's funny, because on some of our calls, right, so on some of our vision calls, and some of our company calls. It's funny, because this is the only company I've ever heard salespeople brag about and talk about how they actually refused to sell somebody something. They rough it, it doesn't seem like the best time, you know, whether it's financial stuff, or you know, emotionally they're kind of all over the place. And, and that was happening the other day, maybe a month or two ago on one of our calls. And I was like, this is such a unique culture of people who, you know, it's our whole culture. It's our whole culture, I think, from a place where your classes are full. And you're not desperate as a company or you're not desperate as a person, you know, do things like that, but our industry tends to invite a lot of people who are desperate for things and so they make big income claims and they make, you know, all this stuff, and it gets me into trouble. But I'm glad that you've had that experience with your BPA because yeah, I think a lot of times people are nervous, but once they actually get on a call, they're like, this is really cool. Like it's a very unique part about the legendary business and community is that you can actually get on a call with somebody if they can't help you with something. Make sure that you know somebody in our company can. Which is a really nice thing to have as you get started with your business. So, okay, so you go through all of that and you actually become part of our mastermind community, it costs a couple grand. And tell us about the mastermind. So, in December, we had a mastermind in Orlando, we met at that mastermind.  Tell us about the days leading up to it. 

Steve: So the month and a half before the mastermind? What were your thoughts on starting your business, and then tell us about the mastermind and what happened after. So here's the crazy part that I mentioned. I started in October, after I started in October, I got you know, the blueprints, mastermind, everything. And I didn't do a single thing with any of that, until after the mastermind finished. Oh, nothing happened in those two months. Leading up to that, yeah, a few days before that, I'll give you guys a little backstory. My wife, at the time of that mastermind, she's actually seven months pregnant. And she came along with me, to support me at this mastermind with a company that just about a month and a half, two months ago, neither of us had ever heard about. So huge shout out to my wife, just for Alyssa for coming with me to sit supporting me through all the education just being there and engaging, playing full out too. But a few days before that, you know, I was pumped, I was excited. I had been to growth conferences before in the past. And previous growth conferences were kinda like, we're just room to sell you something at the end of an hour presentation. And I kind of thought, I wonder if this is gonna be the same experience if they're gonna have something that they're gonna, you know, sell me at the end? Oh, I'll never forget when I think he was standing up there at one point. And he said, All right, you know, run to the back of the room. There I get your sandwiches. Yeah, nothing to sell you. And I thought that was so cool. He did that. It was just education, it was community. And I mean, leading up to that, you know, I didn't know what to expect. I only had my previous experiences. But what's just pumped man, so excited to fly from Michigan to get some nice weather out in Orlando. And some great people change their lives. 

Matt: And it's so funny. Man, we're just always used to going into those types of events. And I've been to those types of events. It's been a little while. But I remember the first event that I went to where every single speaker sold something, whether it was 50 bucks, or whether it was 500 bucks, or 1000 bucks. And it was you know, the goal of just getting everybody to the front of the room. You know, create the buyers rush to get everybody to the front of the room. I feel like yeah, not to like not to brag on Legendary like that. But yeah, it's a fun experience when it's really refreshing when it's like, oh, we literally have nothing else to sell you even if we wanted to. We just don't have anything else. To sell you. We're here to be a help to you in the room with people who are like minded and can help, you know, sort of inspire you. And then so you go through that weekend, you do the little board break thing, we did a board. And then and then you go home, and something's a little different at home, something's a little bit changed, what changed or what shifted? 

Steve: Well, I'm glad you mentioned the board break too, because that's part of it. So when you did the boards and we brought the boards there were already things that we no longer want to happen. And all I wrote on my board was that the job broke through it. And I came back and I was hit. I just hit the ground running. Even when I was at the conference, I was doing three or four videos a night on social media. And two weeks after coming back from the conference, I was able to honestly step away from my job and say, Wait a minute, I'm making more with this. And I was there and I was actually able to step away. So now I do this full time. I'm here sharing your guys' message and sharing education with people every single day creating content, and it's just so it's so much fun. So that's where I'm at now. I was able to actually bring If you're bored and leave that job in real life, I can't imagine another company, I would have been able to do it so quickly except what they're in your guys's system. It's just amazing. That's really cool. Matt: Congrats, man. That seems, and you're, you're smoking hot right now as an affiliate, I mean, just full disclosure that everybody speaks to one of our affiliates. And, and since then and basically in the last really 30 days, I mean, you're making really good money. I guarantee it's more money than if you are making a new job. Yeah, yeah. So congrats on that, make sure you save for taxes. Okay, I'm not a financial adviser. And you’ve been working really hard. And it's, it's cool to see how, you know, I tell people, if you do it, right, if you show up and you implement you do it right. These masterminds are things that can cement the reality of that identity into you. So like, before, people go to a mastermind or get in the room with somebody like Dave and hear from somebody like Dave and also sit down and hear from, you know, Ryan and Megan, I saw them comment on this live just a second ago, they spoke, and they've been doing this now for I mean, they really, really consistent with this business with affiliate marketing now for over a year. And I think over here, and they hit Platinum with us, made six figures and got rings at this last mastermind. And, and they're killing it, and oh my gosh, where was I going with that? Oh, they just need to sort of ingrained the identity of affiliate marketer, internet marketer, whatever you want to call it freelance Digital Marketer into who they are and cemented right now, sometimes it sticks for people, sometimes it doesn't. But I know for a fact that, you know, getting into that room, having your wife there too. Knowing and man expecting a kid on the way and like a lot at stake and to have that shift happen at the mastermind to write that down on the fork break. And that's crazy. It's really cool. 

Steve: Thank you. It's incredible. And, you know, this is our first kid. So just a quick story. What's our goal? My goal, ultimately, and everything we do is that I always wanted to be there for him. My son that's coming, especially being from the military, so many pictures where I wasn't in a photo, my family, and you just never get that time back with those people that you love so much. And that's really our commitment to him is that I never have a photo. Never miss a precious moment in his life. Because I was trading my time for something. I was somewhere that I just did not want to be. 

Matt: Yeah, that makes perfect sense to me. And that's a beautiful commitment. I like that a lot. When you're shifting gears, let's shift gears now. So in your marketing stuff, tell us a little bit about what you've got going on. You're working on different platforms that tell us what's worked best. And then bring us in from a marketing perspective. Tell us what you're most excited about. When you wake up in the morning. What are you doing? What's your day? Like? What's been your consistent sort of mode of operating?

Steve: Yeah. Oh, what actually was one of your tips, and I think it was it was the Decade In A Day I was in and you brought up modeling success, modeling what already worked, don't try to reinvent the wheel. And so I go up to social media every day. And when I wake up in the morning, the first thing I do is actually journal in the morning in the evening. And to your point and consistency. I found that journaling every single day and being able to show up and write has helped me to be able to be more consistent every day in creating content. Because if I can sit up and I can write I can make some videos and I can engage with people. So that's how I start my day journaling. I meditate in the morning, I stay away from my phone first thing in the morning, and I just think about my day, and I breathe, and imagine the kind of day I want to have. And then after that, you know, I spend some time with the family, and then I start to start to get to work. And when I do the same things every single day, consistently, I think that is such an important point. If I had to pick one thing that probably brings the most success, it's being consistent, intentional with everything that you're doing every single day, everything that I'm doing, so I do the same things every single day. Sacred call, yeah, I wake up in it's, it's three, I create three to four pieces of content through social media, every single day, based on topics that have already proven themselves on social media to be successful. So that is what we mean by that exactly. 

Matt: What do you mean by proving that they've been successful already? What do you tell people? Exactly? 

Steve: Exactly what I mean is that I go out, and before I ever create a piece of content, I go on to TikTok, I go into Facebook, I go to Instagram, and I look up my niche, and look at what's already proven to have a ton of views, a ton of comments, people positively engaged with it. And when I find those videos, save three or four of them. And I just started to create a similar sort of feel to a video around the same topic. So if the topic was dog training, and how to make your dog sit, I would look for the most popular videos on that. And then I start to create a piece of content that kind of feels like that piece of content, because if it was successful once, it has a higher likelihood of being successful once again. 

Matt: Perfect. That's exactly that, a great routine. And I also just wanted to say one other thing. I wanted to go back to your comment about doing the same thing every day. You know, I think that's important for people who are just getting started. But I also think, you know, if you do the same thing every single day for let's say, 60 days, 90 days, and you're not getting results, it's important to change those habits and shift those habits. In your case, if you've got such a great daily routine, and you got such a great man, I know, I would, there's so many, there's so many things about that, that I would get better, huge takeaways from it. But you know, I always I always jumped to even thinking about putting that into a PDF, right and giving that away to people. Here's my daily, here's my, here's my morning routine, my daily routine as affiliate marketer that helped me or you know, whatever. It's just such a powerful thing. But it's a good giveaway in your email sequence, right? But here's the thing is, a lot of times what people do when they get their first 5, 10 grand in working, they get shiny object syndrome, they certainly look, they start to look Whoa, what's he did? What's he doing? What's he doing? Maybe I could try something else. And here's the thing, I always tell people when you've got something that's working, right, expand business, expand the business on top of your daily routine to never lose that routine, right? So you found something that's like, wow, this is income generating. Number one, you've got to realize that not a lot of people get to that point. It's a unique thing. It feels like to you because it's so quick. We're talking three months, that you're rocking, rolling, that, you know, wow, this is the norm. It's not the norm, right lottery, struggling a lot of people, you know, really, really trying to really try to figure it out still. And so yeah, I think you realize how good you're doing and how quick that happened. And then also claim to that routine and don't stop what's working. We found both affiliates and then also just in our own business like this applies business wise, but also to affiliates. It's like, you find a winning formula to find something that's working well to do that thing going because that's your cash revenue. That's your whole revenue of your business. That is the thing driving your business forward. And then everything else you want to do. You block out time separate from that routine, and you add it on top of Business. 

Steve: That makes sense. Yeah, no, I completely. I completely agree that it's, as long as it's working. I think Dave said to the mastermind, too, if it's working, and just keep working on it.

Matt: Isn't that cool, man? So tell us when you're creating content, I'm curious, just based on what I know of you and having met you, was that transition getting into content creation hard? Did it come naturally? What do you feel like was the trick to sort of breaking through in your content creation? It was, well, I had a few. I had a few realizations as I was, as I was learning to create content. Because you're researching things that are already out, there are other successful pieces of content. It almost became like learning as you earn. situation where I would see some of these videos and I love what they're doing. And I wouldn't know exactly how they do that. Maybe I don't know how they added that text. So I get to go out and research. How did they have that text in that particular tick tock video in that way? And they asked us fast, being the time to go window, get there, not go freaking out and saying, Oh, my gosh, I'm not a guru. I know how to do this. I can't do this, right? I don't know what I'm doing. What did you do? He went straight to Google. How do I and then insert what you don't? Right? 

Steve: Yeah. Yeah, that's so important to realize that. Once I stopped working in a job, it's, you're here every day, you're the boss, you're making the decisions. You're in here, you have to, we have to figure it out. Of course, we have resources. But we always if we're going to reach out to someone, we're going to ask for help. A firm believer that I should have a list of steps of things I've already tried. So I'm not coming. I'm coming. I'm showing him I'm making an effort. I just need a little. I need a little leg up. Right, exactly. Yeah. And I think I think that's a big one. I think also just sharing, you know, think that giving people you know, people you like help from showing that level of effort. And telling people here's what I tried, we kind of covered this mastermind to write telling people what exactly you tried telling people what exactly what didn't work, right. 

Matt: Yeah. I think that's cool. What, uh, what's been the biggest struggle in your content creation? 

Steve: You know, the biggest the biggest struggle in my content creation, I find is

Well, starting out, you know, it was consistent. Every day it was waking up, you know, even though I have a routine, of course, life. Life comes in. No stopping it. But it's, it's continuing committing to your content creation. Despite whatever is happening that day. In life, if you have four hours, where you're going to go and spend time with family or something happens that you never expected. It's waking up a couple, maybe an hour earlier, going to bed an hour later, just to make sure you can batch and put together that content. And you can continue your streak every single day of sharing your passion and sharing your message with people. So that's been the hardest part is getting in the routine, getting consistency and still being able to produce despite what life brings in sometimes. 

Matt: Interesting, super cool. So I'm pretty curious. Like, on top of what you're doing, TikTok and content creation. What's the key to your Facebook access because I was a little bit interested in you'd grown that and stuff, what's what's been your experience with that? 

Steve: Facebook, so cyber curious, I grew a Facebook page really quick. I grew from zero followers to about 22,000 Since December 23 of 2021. 

Matt: What did you do? 

Steve: So, here, here come the nuggets, you know, let's let's take them to church. Facebook is amazing. And I saw a video not too long ago where someone said don't ever use Facebook and affiliate marketing I'll tell you, it hasn't been my experience that big blue, Big Blue is alive and well. And my this, this has been really just the heart of everything we're doing has been Facebook. So I, I put on Facebook and Facebook, I believe is better than a talk for really getting to know people. And that has been a word that is Facebook. I never let a message or a comment go unnoticed and go unanswered. And I reach out to people and I ask them, What are you looking to achieve? What are you looking to accomplish, and we have full conversations and I will really spend the majority of my day after content creation, just answering messages and just getting to know people on Facebook. So that's, that's been so powerful for effort, engagement, and all of that, but most importantly, connecting with other human beings from everywhere from Canada to Australia. And when they send a message saying, Hey, this is Steve, and I'm here to help us here. That's, that's just been the greatest key to it is connecting with human beings on Facebook. Never Never give up on them. So if you if you wanted a nugget, really, the greatest thing I've learned from Facebook and creating this page is connect with people as much as possible, because the mission is more important than the commission

Matt: That's a big nugget. I like that a lot, as should be your tagline. Yeah, and you know, Facebook's also, you know, Facebook, or you have Instagram rails, which is now really tied into Facebook rails, and they might not be quite as powerful as they might not be quite as powerful as TikTok in terms of organic reach. But if you don't think that there's people at Facebook, who are going to figure that out. I mean, Facebook's gonna figure that out at some point. And so yeah, I think that getting on having that content there and gauging with people because people are used to engagement on Facebook, especially some some, like, people who were like, let's say 30 to 70 years old, are used to the engagement that happens through Facebook than they are on to jock. It's more familiar to them. And you can reach them easier that way. Man, that's super cool, dude, I know what you're doing there. And we'll put up links to your stuff so people can check it out. I'll put it in the chat, actually, right now, put it up, put in a link to your Facebook, and people can go check you out. If you're watching this, and you're gonna, you're gonna hop on and find Steve's Facebook, I just put it in there now, but you can just search Cash Flow Marketer on Facebook and you could probably find it.  And also put your TikTok up here in a second spin on the volume. And do I love it, I love what you're doing. And just for everybody who's here, we can dive deep into all of your strategy, all this stuff. Yeah, but what I'm going to tell everybody to do is be a good marketer, follow your advice and go figure it out by looking at your page and diving into what's going on on the page. And sometimes less is more in this kind of scenario. To want to tell me exactly what to do. But that reduces the amount of critical thinking that happens and people become not very good problem solvers. Our culture, and especially our education system has taught us to not be very good critical thinkers. And that what I want everybody to do is go to his Facebook page, I want you to find it. And I want you to. I want you to scroll through and I want you to do some investigative work on him and what he's been doing on that Facebook page, because there's probably a lot of cool nuggets there. So Steve, thanks to my brother. Thanks for coming on. I'm glad we got to see each other again. This is really cool. Keep going at it and we'd love to have you on again in two or three months and just catch up and see what's up. 

Steve: Hey, any time I can. I can share anything, it's really wonderful to be here and it's you know, it's so great to see you again Matt and just to be a part of this community. I love it. I love what you guys are doing. I really appreciate you so much. 

Matt: Well, thanks for coming on man. Really appreciate Thanks for the kind words. 

Steve: Absolutely. Thank you. Alright guys, I'm going to put up his TikTok right here. It's @thecashflowmarketer, you can follow him on TikTok. And you know what I always tell people to do: leave a comment and say, Hey man, wake up legendary and let him know what was impactful? What made you think differently? Okay, let him know. And we're going to be back here at the same time, same place at 10am. Eastern every single weekday. Monday through Friday, had we even had a show on Christmas, I think. I think we've maybe pre recorded that one the day before, but we literally, well, Christmas on Saturday, we did one on Christmas Eve. Every single Monday through Friday, even on a big national holiday. We're going to pre-record an episode the day before so you can get a dose of it. And everybody who's in the chat will be here and live with you. So it's a really fun community to be a part of. It's unique. It's different from anything else you're going to find online. And it's better than most everything you're applying online too. So everyone have a great rest of your Tuesday. Follow Steve @thecashflowmarketer on TikTok and see you back here tomorrow. Peace out everybody. 

How To Get Huge Results By Leveraging Your Email Follow Up


 Below is the transcription for this episode:

Matt: Good morning everybody. Welcome in, it is 8am my time 10am Eastern time. And my name is Matt if you don't already know me, I am a CMO here at legendary. Dave. His wife took off for the week on a little vacation together. So I'm hosting most of the week. He'll be back on Friday to host and if you don't already know about it, we send out a text message every single morning when we go live and it basically just gives you a little heads up on what's coming and what we're going to cover on the show, who our guest is. And then we even have a little link you can just tap it and come right into the Facebook live with us. So I highly recommend you get signed up for those. If you're watching this as a replay you can actually just hit pause on the video right now you can text the letters  WUL to (813)-296-8553. That'll get you on our text message list to get a reminder every time we go live. I can't guarantee forever but as of right now we don't do any selling through that text message. route so you don't have to worry about us getting on some lists where we're going to try to send you a million offers a day and spam your messages. We just send out a text every single morning at 10am Eastern. Hey, join us live and it's a nice way to start off your morning and get it kicked off with you know rather than diving into the rabbit hole of Twitter about you know, all sorts of stuff that's gonna piss you off in the morning. It's better to join something like this operational that you're going to hear from real people who are getting big time results and have a bit to share. So we've got an awesome guest today. I'm excited to bring on Dan from Utah Dan, what's going on? 

Dan: Just trying to wake up still a little early for me, I guess early for you too. But this is a little early. 

Matt: Yeah, I'm kind of decently a morning person. I spent so many years working in coffee that I just never stopped waking up early, I think but yeah, cool. So you're in Utah. Tell us a little bit about well just bring us into your world a little bit to your urine tell us a little bit about you and your journey to coming into marketing because it's not really your style. 

Dan: Yeah, so I mean, like I said, I've been in tech, basically since I was 16 been doing programming and it work and you know, the weird Gremlin guy in the corner, you know, in a dark room typing odd things and no one knows about and I guess a few years ago I kind of had some shifts in my career. I was part of the sales organization helping them sell and I realized that, you know, I kind of like making a little bit more money, made a little bit more money in sales and started getting interested in starting my own business. And about two years ago. My son was born premature via emergency C section. And hospital bills started stacking up right. I have a really good job. My wife works for the hospital, she's a nurse. But even after all of that, we had just tons and tons of bills and I decided you know I really need another way to make money. I need to make more money to figure this out. So I started looking online, looking for a way to make some extra money. I tried things before finding affiliate marketing and started trying to figure it out. Right. It's a classic story that Dave tells you on YouTube, where everyone has conflicting information, or finding some old training program where they say hell the only way to make affiliate marketing money is start a blog and sell stuff on Amazon or sell Amazon stuff for $1 A piece every single time. So I struggled with that for 18 months, almost two years until I think I saw somebody on TikTok talking about Legendary Marketer. The intro video and you know, it kind of opened my eyes to the possibilities. You know, it's like it clicked for me. 

Matt: Cool, super cool. I'm so curious, like, during the 18 months that you were buying the course, were you buying courses going through stuff trying to set up some blog and tech and stuff and like, what was that? Like? What kinds of stuff were you into or what was that journey? Dan: Like because it's very disorienting. I went through that too. It's like super disorienting because you're like, Is this really the thing is this? Yeah, yeah. So it really did start with just conflicting info on YouTube. And then I found what looked like a really good course. And, yeah, I took this course and I read through the whole thing and it's like I know, it just seemed I didn't realize how old school it was. It was honestly I think it was a five or six, maybe even seven year old course that I had gotten looped into and yeah, it was just super duper frustrating, I guess. Right? Because I'm not a big writer. I can write a story here and there but it was like hey, you need to read 1000 word articles three times a week for six months, and you might get some traffic here or there and get some stuff. Get some stuff right. So I was cranking out articles. I was trying to learn stuff and become a subject matter expert on these things to try and get some commissions on stuff. And really it was just an exercise in futility. I don't think I got a single affiliate sale in that hole in that whole process of doing the blog. I think I got one accidentally on Twitter on like money Twitter one day, you know, but other than that, it was just just nothing right? Total futility. 

Matt: Yeah, I had the same experience. I mean, I don't actually know if I like purchasing courses on blogging and stuff or what that was exactly, but I had, you know, basically the exact same thing happened where I was, you know, deep into the whole like I was so deep into blogging. I have my own blog. I even created a blogging course because I was able to rank pages on Google so quickly, way back in the day 10 years ago, but it was also slow and even the lead flow in sales that came from that was like maybe maybe a liter to a day or something right. And, you know, but it was, it was worth it for me because I had such a high ticket product but anyway, I feel like that process is so it's just like crawling you know what I mean? And for a lot of people that's really like, if you started 10 years ago, that's what you should have expected. It's that kind of growth, that kind of slow. thought, like, Hey, we're really growing something. Nowadays I feel like you know, so fast forward 18 months and you find Legendary in October. Nowadays, it's much different. So you've grown a channel to 12,000 Really quickly, and you're using some good email marketing and stuff. What I'm just so curious about with that process of switching over to TikTok was like did you have any internal duties. Am I really going to do this or was it pretty? Yeah, it was a massive struggle. I mean, I just make videos right like in general, I'm not super comfortable in front of the camera camera guy, right. Like I like I said, I was the Gremlin in the back room, right for the longest time at work. And so, you know, I went through the course, and I was like, Man, this makes so much sense, the whole high ticket thing, the whole email afterwards. And then it was, you know, the best way to do it is just promote your own name. Right, have your own personal brand and get on TikTok, get on Facebook, get on these things and present yourself right. And so it was this internal battle honestly for a month probably after I finished the courses to just convince myself like how can I do this without doing this right? How can I do it without doing it? And I really just kind of had to commit to it. You know, there's only one way to do it and to just do it, stop trying to stop trying to get around it or get away from it. Just dive in. And that's what I'm doing. Cool. That's awesome. And I you know, I always notice when people get sort of big results on tick tock like you had a couple videos go super viral, or at least one video goes super viral and then he posted again, what was the thought process there? 

Dan: Yeah, just posting it twice. I actually think that on one of the TikTok courses within Legendary. You guys use some examples of some super successful marketers who had a super successful video, waited at least two weeks and then posted another one and TikTok had that you know like over a year in review kind of program where they were encouraging you to repost your videos and so I thought it's a perfect opportunity to just post it again and go for it. 

Matt: Yeah, totally was so for you because at one point it got 892,000 And then the second time he posted that you got 52,000 Does that sound right? 

Dan: Yeah, that sounds right. 

Matt: That's your second most watched video ever. My guess is from those two videos like that's the majority of your 10 or 12,000 followers. 

Dan: Yeah, a massive number and then write a couple of a couple of the comments on it. Right. So I read some strategies about what I think someone called a comment circling where you have a viral video and then you do video replies within that so that your comments and then it kind of circles back on itself. So yeah, I think most I think really four videos is where most of my big chunks of followers came from, because I had one go viral and I tried to optimize it as it happened.

Matt: Yeah, that's perfect. I think between that and going live are probably the two best things that anybody can do. When you get a video that goes to 800 900,000 views like that is a great time to immediately run to the Live button and hop on live because so many people are discovering new rights. It's like wow, who's this guy up to some interesting video and then it's like, oh my god, Dan's live. Like, let's hop on a line with this guy. Let's see. What's going on. And after all that you still have a full time job right? 

Dan: Yep, I have a full time job and my wife actually works nights and weekends and so she nights and weekends I'm a full time dad until they totally go to bed then I can work on my my how many kids you have? Just two, okay? But they're like two and four or five. So it's the handful. 

Matt: That's crazy. That's super cool. So you mentioned a little bit about how you've got sort of a virality aspect on TikTok, which is driving lead flow on the front end. So, front end lead flow, a lot of it's being pushed through social media. Then after they're in your world and after they're in your atmosphere. You're doing follow up via email. What have you learned about following up with people via email and WhatsApp? 

Dan: Yeah, kind of the super interesting thing is I kind of thought email was dead. And I always saw that kind of thing. And you know, people like oh, you can't you can't do this via email. Every single High Ticket affiliate sale like that has been through an email campaign. They were someone who came into my funnel. They didn't necessarily purchase right off the bat, but they got an email, a follow up email that I had in my campaign and then came through and ended up purchasing something right. And so yeah, I've just seen a lot of success with my email campaign and, and I had to do a lot of optimization on my email campaign too, right. I think when I first started, I thought okay, this is just copy paste. And you know, at first that was okay, it was getting a little bit of success. And as I look more and more at it, I realized, you know, I need to personalize every single one of these emails. I need to even intersperse my own story. I think there's a storytelling course that Dave has. Just another one of those eye openers, it's like all the Legendary training. It's like every single time I watch an eye opening strategy I didn't even think about. And so after I watched some of those storytelling videos from Dave, I started intermixing my own personal story just throughout the campaign, and I think he got people to get to know me a little bit better. Had a little higher engagement on my emails and a lot more success. 

Matt: Yeah, that's cool. We always talk about in Legendary we were talking about how we're always asking, asking ourselves, what are the what are the big levers that we can pull

to make the biggest impact? So like with email marketing, you know, if you can, if you can increase your open rates from 3% to 18%. Like that's a 6x improvement. And all you did likely was change something with your headline or change something in the subject line or something right and totally, I think what you said there is really helpful for people in copy and paste in the beginning, give me some templates, give me some scripts, whatever and then and then longer term, as you get in 30 days, 60 days, 90 days, however long it takes you is fine, but as you get into it, you've really got to optimize those to you and to what matters to you, whether it's your story or whether it's you do a more sort of reporting style, like, like a lot of times when people haven't had success and let's take the Make Money Online or welfare relationships, niche or something but they feel passionate about it. A lot of times what will happen is they get imposter syndrome and they feel like well, I can't really optimize my emails because I haven't No. But getting in even getting into a reporter style voice where you're like, just reporting on people who have had success with XYZ product, it makes a lot easier because now you're just like, Oh, I'm a journalist for The New York Times area, you know, and I'm now just gonna type out like hey, have you heard about this guide? You know, like Aaron Yett like Here's his story, you know, here's his experience, and then it's just like, Oh, cool. This is awesome. You know? So, I think people underrate that a lot and it's a skill where if you build that skill, you can Okay, so now I can increase the open rates, but then once people actually get into the emails, there's a bit more meat and substance there for them to chew on and to really dig into and it makes sense to me what why most of your high ticket sales come from that because those are people who who didn't just maybe click and run through and purchase and and just start going into it and they're just kind of frantically looking around, right? And that's not all people but it can be some people. And then in your case, you've got people who have gone through your funnel, maybe took a look, took a peek, and then went into their inbox and they're like, remember that? Okay, and now they're really diving deep. And there's a sense of attachment, I think I think of it in terms of attachment, which is a psychological term. They start to become attached to you on your journey and they start to trust optimal things. Which is a really big thing. And that's cool that you're seeing success with that. What do you have from the email marketing angles? Do you have any tips or advice that you would give to people? What specifically have you done to sort of increase that engagement? 

Dan: Well, the first thing that I did that actually, I saw the first marking permit was I actually just added a picture of myself. So simple, like just I like and honestly a lot of it was. I subscribed to a lot of other Legendary Marketer, marketers and other affiliate marketers, and I started just reading all of their emails. And I saw the people that I could just, it seemed like they were having success based on what I saw on their social media. They all have a picture of themselves in their email. So that's the very first thing that I did. And it instantly doubled my open rate. So yeah, I mean, just make it seem like it's you right? I think you know, like the whole attachment thing. Like people will buy stuff from a stranger they want to buy something from even if it's the same product, the same pitch. If they know someone, they're going to buy it right. So I think that was just making it more personal. 

Matt: Yeah, picture stuff like that. little nugget, if it's, it's you, you're just like you're doing the swipe file thing that we tell people to do all the time, which is just like, hey, just get on it. You know, don't not for the sake of purchasing we get on as many people's lists in your niche as possible. And what do they say? What are they doing? What's their voice? What are they? What are their angles? How do they present this to people like it's just a it's such a basic, such a basic but very smart approach to especially because you can leverage so much of your time by not sort of like sitting on YouTube, and YouTubing like, how do I help? How do I make my email marketing convert better? You know, it's like, well, this person is going to answer your question for a specific niche that probably won't fit your niche. So go to the people who are dominating your niche and see what's working. And then what you can really do is you can take and you can figure out how do I even beat that? Like, how do I get even better? It's just research and development right? Like if I was starting a pizza shop, I'd go to every pizza shop in the entire city. I would take very specific notes. In fact I met a young couple who own a coffee shop here in Phoenix and they said, You know what we do every single month. We drive to Los Angeles and we hit a pig. We stayed there for one day, stayed overnight, came back the next day, and we hit up about 10 coffee shops that day. That we get there. And we just popped around to them and we sat for an hour and we took notes all day long. And we take notes on everything that's working. Here's what's stupid. Here's what's great. Here's a painting idea. Here's a lighting idea and they just make their coffee shop better and better and better. But they're bringing a taste and a flavour of, of Los Angeles here in Phoenix, which is a little bit more modern, it's a little bit more I mean, LA is a little bit more modern and a little bit more upscale. And so they do really well because they bring all of these elements and they've studied them and they create this swipe file, they take photos, they create the swipe file of ideas. So they're like Well, now let's look at getting some new furniture.  What was your favorite furniture that we saw in the shops? Then they can ask the owner of that company. Hey, where did you get those chairs in your coffee shop? Those are really cool where you guys? And the same thing is true here. Both with content both with email marketing, like you're saying, you can get into these you can get into these email sequences and you're like, oh, that's smart. That was so savvy or all that. That email subject line that was so smart. And a lot of times people feel like they're inventing the wheel, but you don't have to try to invent the wheel here. You just have to simply find what's already working and that will get you your start. Then maybe as you develop skills and you start to think outside the box because you're comfortable, then maybe you step into a place where you create totally unique, totally brand new ideas. But for the most part, there's nothing new under the sun. I mean, there's millions of affiliate partners out there who've been doing this for over a decade, way over a decade. And there's enough marketing material out there and smart, cool angles that you don't really have to get back creative. You just have to follow direct response marketing for the most part. What's your take? I mean, how many emails do you have? Do you have automated emails that go out? How many emails do you have set up? Dan: So I have a couple different campaigns that I move people, I manually move people between campaigns based on a couple of factors. I think in total, I maybe have like 25 set up mixing bears. Will that make money online niche offers? Yes. A lot of those emails are the medieval children of a couple different affiliate marketers that I saw on actually this show, Wake Up Legendary. I watch these people that are having success, and I find them on TikTok and I subscribe and then I read their emails and I think exactly what you said right it's not reinventing the wheel it's just maybe adding racing stripes on there's like some level like what walls Yeah. Matt: Nice. I was just emailing the other day with a guy who just recently had a platinum affiliate with us and and I was like, Man, I'm so curious had such a huge last like month and he was like dude, I've been I've been at this for over a year and basically for the last year I've been kind of ignoring my email list. He's got well over 10,000 people on his email list. And he's been creating content stuff with us like, you know what, I've just, I think I'm sitting on a goldmine and he did the same thing, he started moving from those scripts, to developing his own email marketing his own voice his own messaging in that and dude, his results are huge. I mean, just with us alone as an affiliate, he said six figures but a lot of that has come in the last 30 days where he's just exploded and all that list that was sitting there, kind of underutilized, kind of forgotten about he's like, we have a blast, and it's exploded, which is really, really cool. And I think people underrate that a lot. Yes, do I think that text message marketing has a place of course, but I think people are really underrating that basically, you know, that element of email marketing, getting into people's inbox and then setting yourself apart from all the other nonsense that people get their email inbox every single day. These people are now so conditioned to just archive or delete all their email as soon as it comes in there. For people who are newer to the game, you're part of our Blueprints community and for people who are newer to affiliate marketing, and now you're an affiliate of our company as well. So just full disclaimer there, but for people who are newer to our company and newer to this whole affiliate marketing thing what would you say to them or what do you say to some of those people who email you back and are like hey, I know this seems just nervous like it's it's weird to buy a course online. I'm not used to that, this seems a little bit like it's out of my wheelhouse. 

Dan: What would you say? I mean, a lot of it's just it was out of my wheelhouse to write like it was it's one of those things that it's like it is a little bit weird, and that's a little bit scary at first if it's something you don't understand, but it's, you know, again, that's where I think it comes back for me at least to my story. I was kind of scared at first to write. I didn't know what I was doing at first either. And I did make the mistake of diving in to maybe the wrong things right without guidance without someone telling me what to do. And so, you know, I think a lot of it's like, hey, you know this, this is a proven system. There are 1000s of people that this works for. And there's a massive community of people I think that's another piece of it, too is those other YouTube videos and courses that I took. There was a community there, but not really right. You can actually ask anyone any questions and that's another major thing without without legendary is there there's several Facebook groups and all different levels of questions and people with access and you can ask any question from the basics of the mechanics of getting things set up to you know, what's your what's your content strategy, and there's always somebody there to jump in and and help you right, so it's got it's just kind of that reassuring. It's like it's scary, but you have support. 

Matt: Totally. I think there's a lot of courses out there. There's a lot of, you know, gurus out there, whatever. But yeah, we've got 40,000 people or something in our Facebook group. There's a lot of people who think it's reviewed as 4.9 out of five stars for a reason. And on Facebook. There's a lot of different places you could review. But yeah, just have that community alone. There. It was. You know, really like a big time scam or something. You would know you would hear about it everywhere. But for the most part our community is very friendly and we embrace the newbies. We don't like newbies, but we embrace them, and there's a lot of help. There's a lot of support, even people who email me, I'll respond to that pretty quick. And we've had Yeah, we've just I think that I think that's I think you're right I think that one really underrated piece of this particular experience. I'll call it like an experience or program is the element of having really quality people and I think we've got lucky but I think we also put it out into the marketplace and have attracted a lot of people like you and just a ton of people who are community who, you know, when they get an email from somebody in a lot of other worlds people are like, Who is this joker like, Get away from me? And in our world, it's like, yeah, I can help no problem. We've got a lot of people who get a lot of value and self worth from helping others which is really cool. 

Dan: I would say that you know, the way you guys run the Facebook groups and moderate the whole organization is like a spirit of collaboration for sure. Like no one's no one's smacking each other down or, you know, like a good stay in your lane. And the thing is like, Hey, man, I started somewhere to where I feel like everyone's jumping in to say like, Hey, I'll help.

Matt: Well, cool. Is this the best place for people to folly? Yes, that's my primary TikTok. Yep, screen. I love it. Well, thanks for everything. We're going to get people to go give you a follow and send you a message of inspiration today, but thanks for everything. Thanks for sharing some secrets on email marketing, a little strategy there and if you ever need anything hit us up. We'd love to chat in a couple months and just see where you're at to catch up. 

Dan: Sounds great.

Matt: Cool. Thanks, Dan. All right, thanks. Alright guys, so you know a big part of why we bring people on the show is we want you to go follow them so follow Dan at @dantopia1. Go give him a follow and then you know also just comment on one of his most recent videos say hey, saw you on Wake Up Legendary right or hey I really liked wait you said about XYZ on Wake Up Legendary and maybe rewatch this get get a little bit of a tip or get a good gold nugget about you know, how do I get inspiration mega marketing. But give Dan a little follow and heck go opt into his list and look at what he's doing in his emails, right. So here, if you're a marketer, check this out. If you're a marketer, and somebody comes on a show and says, you know, I've started to get really good results from my email marketing. Here's a hint, right? Okay. If he's getting good results from Marketing, and he just revealed that, right, yes, you can listen to the words he says on this, but you know what a good marketer does. He dives to the students' funnel and they go look at everything he's doing. And they read his email every single day and they study and they say, Well, what's he really doing? Right? To become a good student of marketing. Okay, so back here tomorrow 10am. Eastern. Everybody, have a good rest of your Monday. And we'll be back here again at the same time, same place on Facebook. Legendary Marketer Official on facebook. We'll be back here at 10am Eastern.

The Secret To Generating Traffic From Pinterest & Blog Posts

Below is the transcription for this episode:

Dave: This is Dave Sharpe, welcome to Wake Up Legendary. This morning. We welcome a hairdresser turned online entrepreneur who has and is doing quite a few things; blogging, TikToking, and using Pinterest where we will hear a little bit about her story. Lisa, welcome to the show.

Lisa: Hey, thanks for having me.

Dave: Yeah, where are you? Where are you calling in from?

Lisa: Los Angeles. 

Dave: Okay, nice. So tell us a little bit about your journey and ultimately led you to find us.

Lisa: Yeah, sure. So basically, I was a hairdresser for 10 years straight out of high school. I didn't want to go to college. So I just went to hairdressing school and did that and I live in Los Angeles. And it was great. I loved it. I mean, I was young and I was basically already a freelancer because I always kind of made my own schedule and everything.  I absolutely loved my clients, but I was still living paycheck to paycheck because LA is so expensive. And obviously when the pandemic hit, just at the drop of a hatch, I was out of work, and then I realized, Oh, I'm out of work, so I'm not making any money and I remember getting that email from my boss saying that we were going to close for two weeks and I was like, Okay, I literally have two weeks of savings or, you know, leftover money and after that, I have nothing so that was kind of like, okay, you need to get it together. So I took that time during lockdown to kind of reevaluate everything and started reading so that I could educate myself and go back to work, but I was still trying to figure out what I could do because I didn't go to college. So I was just freaked out. I was like, I have no education. And so I didn't really know what to do and I came across TikTok

Dave: And there's basically no other place to go at that point, right? It's in the middle of a global shutdown. You know, we don't know if it’s the end of the world or not. But I mean, as long as we're still here you've got to eat and the landlord's at least calling telling you, hey, rent still needs to be paid, right? But you've just been sent down, sent home deemed non essential. And you're kind of, you know, between a rock and a hard place. The only place to turn is the internet, the dark web at that point, right?

Lisa: I know and I wasn't, other than like online shopping and stuff I didn’t use. I didn't even have a laptop and literally bought my first one for my birthday in August 2021. And I figured out digital marketing. I got certified in Google certifications. And I just wanted to either do freelance work or work for a company and then again, on Tiktok, I found you guys and I was like, Okay, great. I could either do this on the side or it could just find another freelance thing, you know, I had no idea where this was gonna take me and I just decided to go for it. I had my own studio doing hair and I was just like, I got to give this up because I'm just one of those people that I have to give it everything I have or it's just not gonna work out for me. So yeah, I had no job. So this is the only thing that I had to work for me because I had nothing else.

Dave: Unfortunately, and this is just, sort of reality of you know, the world is just that, unless you're using your pain when you're in a really tough spot, a lot of times you don't do anything about your situation. And no matter what it is, you know what I mean? If it's, you know, I mean, yeah, money, for example. I mean, I'll just use the one that we're talking about. I mean, I've seen people come in, particularly for many years before the pandemic who still had cushy jobs and just, you know, wanted to just have more money, but they weren't really running out of money. So it was just kind of a side hustle hobby. I'll get to it when I get to it and, you know, but I'll tell you what, these last 20 months when people were put in a position like you're describing, where it's like, okay, I got nothing now. You know that's a really scary place, where you almost go into survival mode, and you're right, it's either you do it or you starve. And I'll tell you, I don't know. I mean, there's a lot of people succeeding right. Now it's hard for me because I don't have tons of data to look back at, compared to but I just feel like there's a real there's a real it's hard to put your finger on it. But I say this time and time again. What is causing you pain? Can you amplify that in your life and use it as motivation, even if you have to manufacture it a little bit, even if you have to, because I just believe as long as human beings are complacent and don't really have to change it's hard to change. You had real pain. Now you folks out there might also have real pain, but if you are somewhat complacent, then you might want to start trying to take a look at what the hell hurts and would you like to stop hurting in your life because you really can use that as some pretty serious motivation. Do you agree with that?

Lisa: Yeah, I do. Yeah, I feel like I was okay with settling. I was okay with living paycheck to paycheck because I was like I live in Los Angeles. I have a great apartment

Dave: You've got a great life. Your job doesn't suck. You probably enjoy your work. 

Lisa: Yeah, yeah. 

Dave: But all of a sudden when Armageddon comes in, it's like it's the end of the world. You know, it's scary. It's like, look, you can still live and you can still eat and you can still have a life but you just have to do it at home. And you can't leave your house to go to work and therefore you're not going to get paid. So just hang tight.

Lisa: Right? And that's what it was. It was cool like you know, we'll let you know.

Dave: Right? And you know what, it's been great. Kind of like No, nobody's really at fault because well, the government's doing the shutdowns and all this and that so there's been no real you know, okay, so the government shut us down. So they're gonna send us a check. Right so you know, they send out $1,200 checks six months apart, like what's that supposed to do for anybody? You know what I mean? So I think a lot of people have been pushed into whether it be driving for Uber whether it be you know, whether it be going online, whether it be sticking with and following through a course that you bought because if you parted with your money, maybe that maybe you don't have more income coming in right now because you lost your job like, I don't know, I just I feel like like there's been a lot of people who have been in that spot and can relate to that and it's, it's a powerful thing when you can use your your situation as a motivator to get out of it to better your life. In there's some real consequences on the other side of you not taking action,

Lisa: Absolutely. Yeah.

Dave: A lot of times, there's no consequences, right, because we still got the job or whatever. So we don't, we're not really going to starve. But I mean, if we waste a few $100 Or a few $1,000 on something, we can always just say, well, I'll get back to it later. You know, that's usually what we tell ourselves. So how has the business model resonated with you? How have you, I guess, what has meant what makes the most sense about this business model and what attracted you to want to come go through our learning process and continue to follow through from there?

Lisa: Well, I love that 15 Day Challenge. The fact that you had a live person that you could talk to and ask questions was amazing. And I mean, you really learned skills that I can use forever, like let's say if an affiliate product falls off, okay, I know that knowledge and I can just go and find another one. So it's, it's it really it's not just something that I can do right? Now for maybe like a year or two. It's something that I can build upon my skills forever. And that's, that's something great that I other than like hairdressing, like, it's something that I can do like even if I get hurt or whatever the situation like with hairdressing I felt like, if my body breaks down on me, then my body breaks down on me like I'm only 30 and I already had problems with my body. Like, and that was another thing that I was like, Okay, I need to figure out something else. And with this, I feel like I have different I feel like I have different things to do like I'm kind of going crazy in my head brainstorming like okay other than affiliate marketing what okay, do my own digital products, my own like coaching set, you know, so it's, it's, like different forms of income, which I never thought was possible. I was like, Okay, you have a job, and you get a paycheck. And that's it. I didn't know about passive income. I didn't. I mean, I knew about investing but I didn't know how to go about that. So it just kind of opened up a whole other world for me, especially because I was new to online. So it's been kind of surreal. Yeah,

Dave: That's cool. That's cool. That's really cool. So have you found how you have transitioned through, maybe doing some things that are out of your comfort zone? I don't know what's been out of your comfort zone. Why don't you tell us some of the things that have been out of your comfort zone and then what are you doing to move through them versus avoid them?

Lisa:  Everything's out of my comfort zone. I mean, like I said, I was not tech savvy at all. So the good thing that I knew about digital marketing was I took Google certification. So I knew the basics of digital marketing, which was super beneficial. And it was, it was free. So that was amazing. But I, I kind of realized that you have to get out of your comfort. So like, like, obviously my comfort zone was doing hair, it was doing things that I knew and that was working for me. So if you have to get uncomfortable, to move forward and to do different things or else you're just gonna stay complacent. So yeah, like social media was kind of pointed to I mean, I have social media, but I wasn't really good at it. And I'm still not great at it. I like working on that, which is why I mainly do Pinterest, because it's not a social platform, which is like, yes, thank you. So social media online, the tech stuff like building the funnels, like it was just, it was so foreign to me and thank God there's Google for any kind of video training like I take because it just didn't know anything.

Dave: Yeah. So what are you doing with Pinterest?

Lisa: So I use Pinterest to drive traffic to my blog. And when I made my posts that was how I started my own online business with affiliate marketing through you guys.

Dave: Okay. And you're just basically posting on Instagram and kind of driving traffic to your blog?

Lisa: Yes, I had to do it the fast way because organic traffic in Pinterest takes a little time. So I do run Pinterest Ads.

Dave: Oh, you do run Pinterest ads. Wow. Interesting. It's fascinating. Pinterest is a beast.

Lisa: It's a really good platform.

Dave: Yeah. Wow. So I'm kind of looking at your Pinterest page. And I'm seeing just endless of what looks like very similar content here. And you've just, it looks like it just goes on and on and on. Like how many posts you've made. Wow, it's unbelievable. Are all these individual posts on Pinterest?

Lisa: Yeah, so there's an app that you can set up. But so far, I've just been doing it all myself. So yeah, Canva and Pinterest have been my best friends.

Dave: Okay, so you make all these images inside of Canva. And then you just kind of post them on to your Pinterest profile with no, not even I mean a very short caption and then you link over to your blog. And this is where people you know are diving deeper into your topic. And then you've got affiliate links embedded. The author, the post.

Lisa: Yes

Dave: Interesting. Interesting. So it's kind of a little bit more like a, this is this is a great example of delivering value in the written form, long form content in even, I mean when I say long form content, it's really just forgetting even whether it's short or long form. I mean, because this is a rather quick read so it's not like it's a you know, viewer to read this out. It probably takes three to five minutes. So I mean, you can post a video on TikTok now that's three minutes long, I think. So this is really the opposite of doing video content. I mean, if you're doing video content, you're probably doing video content on TikTok Instagram, maybe YouTube or at least repurposing your TikToks over on YouTube shorts. But with you, there's not a single bit of video involved. You are simply creating images that are speaking to a very specific audience which is online business. And in mindset people, people who are looking to make more money, people who are looking to entrepreneurship or open entrepreneurship open to multiple streams of income opportunity seekers, as I call them. And you just create a simple little, little, little kind of almost like add it but it just looks like it doesn't look threatening like an ad it looks like a little meme. And it's very beneficial. Strong headline in the image how to make 25 to $50 per hour with online social media. somebody sees that they click it and you know, nice little caption and you've got it linked out to a capture page. Who knows, sometimes you go to a capture page, sometimes you go directly to a blog post but the bottom line is that it's a very simple process and I'm dissecting it. I'm seeing what you're doing here. And there's not a single place in which ultimately, you are putting your face on camera whatsoever throughout this strategy. Is that right?

Lisa: Yeah, and I do have a TikTok but that's slowly growing because again, I'm still kind of trying to figure out social media. So that's why I chose to do a blog because I actually enjoy writing. So that was something as much as I want to get out of my comfort zone, I still want to focus on the things that I'm good at.

Dave: I like that. And I'm pointing this out specifically because you know, this is a great way to get things started. If you're, if you're wanting to if you if you are a writer or do enjoy writing, or just want to have an alternative strategy from going and being on video, you know, this is a fantastic this is a fantastic strategy that is still gaining I mean we've only I mean you've you've it's not about follower count here, but 214,000 monthly views on this profile. And you've got very few followers. It's a comment of where this content is getting out and who's seen it organically and also the ads that you're running here on Pinterest, right? Yeah. Very fascinating. Very, very interesting. And then you've set up this blog to thrive financially with Lisa and it looks like it's just a WordPress blog. And you've uploaded some sort of a theme to it. Is that right? Okay, and you got five or six blog posts, something like that doesn't appear like there's like there's too many. Is that right?

Lisa: Yeah, so more like the modern blog. If you don't post blogs, like two to three times a week. It's you just have your core posts.

Dave: Yeah, I mean, you provide value, you've got about four or five real angels or things that you need to say and you've created them into long form blog posts here on a blog that you own. And in so what you do is instead of focusing on tons and tons of blog posts, in trying to rank those in Google, instead of you're doing four or five, five main pillar pieces of content right here that that basically will answer or provide the angle of everything that you need to say in order to get somebody interested in what you're selling. And instead, you're focusing on driving traffic, by putting the majority of your efforts out here on Pinterest in running ads to those pieces of content that then send those people on into your funnels. So it's almost like the blog acts as the bridge page funnel. It's basically a landing page to where when somebody clicks one of these they, in many of your posts, land over on one of these blog posts, which your main core products that you're promoting are embedded all throughout these blog posts. Yes, yeah. It's a great strategy. I think this is a fantastic alternative to the traditional SEO work that we've done for a long time with blogs, which is much slower you're trying to write, you know, you're creating the blog posts and then you're trying to rank it in Google. And that can be a really slow process versus what you've done here, which is your four or five pillar pieces of content. And inside of those pieces of content, you've got all of your affiliate tools and products that you're promoting. You're linking out to them in your just then got moot focusing on creating a crap pile of traffic generating assets out here, which might be posted on Pinterest, in your case, it's posted on Pinterest and ads. It could also easily be TikTok videos but what I see is happening here is you're starting them off with reading a text ad. And then you're moving them on to a model where they read and so you're keeping that consistency or that congruence of reading all the way through the funnel versus taking them from written ads to videos which may be a little bit throw them off for a loop or or or whatever, not be as effective.

Lisa: Right. Yeah, it's been interesting. learning all about Pinterest and Google and stuff. And it is really hard to rank on Google. So because I used to run Google ads. You know it, you just have to, like crazy, stand out. So Pinterest gives you one of my favorite parts about Pinterest is that your pin could still come up a year later, two years later, like it doesn't other than Instagram or Facebook where it just gets lost like two hours after you post it. Yeah, this stays depending on what people are searching for. Depending on how good your pin does. So that's another reason why I love it.

Dave: So Pinterest, just to just to give a little bit of context about how Pinterest works, Facebook usually is going to push when you post something on Facebook once once it's going to basically be pushed down into the feed. And so if you know if you post something and it doesn't really get any initial traction, I mean it's pretty much down in the feed. It's a page, it's a feed right. And what Pinterest is interesting because where it seems like they get a lot of their content is repurposing old content back up into a page because I'm seeing content here from people who I both follow but also from people who I don't follow, which is where the opportunity is with Pinterest and TikTok is that and I think with Instagram reels too, but with Facebook, I'm not going to see anything from anybody unless I follow them. Or I'm friends with them. Right, whereas on Pinterest, I'm going to see content from people. This is almost like the for you page. I'm going to see content that Pinterest is pushing up things I might like. Similar to TikToks for you page or Instagram’s Discover or their reels page. So I think that's a unique distinction. And it's kind of how, you know how I think people are getting more of their content seen like you just mentioned because of the way that the platform works and the way that the algorithm works. It's better for marketing the cold traffic. Whereas Facebook is better if you've got a warm audience that you want to continue to deliver value to and want to continue to focus on that warm audience, then that's a little bit more how Facebook works. What other tips or insights do you have that might make Pinterest make more sense for everybody listening?

Lisa: So one of the things that kind of struck me was Pinterest is essentially Google for images. And in my business I do, I am more for the blog. I am specifically attracting women because I want to help women change their life kind of the way that I did you know, I you know, I grew up with the notion like just just work and you know, pick up a paycheck and maybe you'll retire with a pension. So I think of myself as a minority, I think that's still common. I don't know why. My mother is very old fashioned. I wanted to focus more on women so women are more drawn to images. So that's another reason why I chose Pinterest because women are on Pinterest like crazy. And you know they're at home, especially like moms that want to do side hustles or make extra income like that. They can easily find my page and blog. So yeah, Pinterest, Pinterest has been really really beneficial for me and I will continue to try to grow with it and love it. But yeah, that's a game changer right there is that it's basically Google pictures and so again, your pins stay relevant even your I see I see pins from like 2018. So the fact that you can make an affiliate, commission or sale from like a post that was like three years old is pretty awesome. Yeah, I don't think you can really do that with any other platforms. Yeah. And so just giving a page, you know, just creating a page where they feel like they can refer back to it and get inspired with others because I also can have relevant pins like just the other side hustles other jobs. Another thing of mine is mindset shift. So more like affirmations just really more inspiration.

Dave: Yeah it's fascinating how with a platform like this, this is really metal sleeper form. And like the majority of people who are using Pinterest, I'm not going to say everybody because there's not a ton of them, but the majority of people who are using Pinterest are seeing or saying the same thing. You know what I mean? It's a sleeper, it's under- appreciated. It's underutilized because what you do with Pinterest is not only post images, it is like what you see but also videos right? So you can see the videos that you know, and this is an ad right. And I think that the other cool thing about Pinterest is look just look at how not to look on this platform. I mean, so it's like it's like for example like this is just a natural post that the person didn't pay for and then it's sitting right next to a Penny Hoarder. Add in the Penny Hoarder is a $20 million a year affiliate business basically, for things in their ads. Simply say four things you can spend money on that will actually make you richer, right? I mean, what a great ad. Right? And you would never even know that that's an ad like if you're just a regular person who's not even paying attention, but what do they do they do to able that throughout this they have a lot of feeling embedded in their post and this is how they make their money that they Penny Hoarder, I don't believe sells anything. It's all just a massive affiliate business in every single blog. It's a massive blog. In with tons of posts have affiliate credit all throughout it. Yours is just a micro blog that's just got four or five pieces of pillar content on it and that's that's fine, too. That's a really manageable strategy. But the next level is doing what Penny Hoarder is doing. It's interesting too. If you just look at the platform, from the mark, you're a marketer's eyes. You can see why it's so powerful for just regular people. You can see why the ads work because they're literally just. It doesn't even look like an ad. It just looks like a regular pin. Just next to the stay at home mom from Nebraska and here's an ad from Northern royal right you know what I mean? So it's a very, it's a very they've really set it up. They've really set it up intelligently and right here you can see a video from somebody who wants to make money by listening to me listening to music, right? This is likely going to be a video you see. It's just a simple little thing that this lady took her video from TikTok, put it right here to see where her link is. Maybe she was just sending people to that site but it's a really easy platform to use, isn't it?

Lisa: Yeah, and like you said it is very organic. Like even when I'm getting my related pins. I'll see my ad pop up and it's exciting. But it just blows with everything. So it doesn't it doesn't feel like it's like a sleazy salesman. And another thing I love about it is that it's not a social platform so you don't have to be Miss popularity. You don't have to have a million followers and people to take you seriously as long as you provide good content. People will follow you or like you as long as you inspire people with the pins that you're pinning. They will follow you and they so it doesn't have to be, you know, like, like an influencer game where you're trying to like get.

Dave: I know that which is just so it's such a turn off for so many people, right? The whole social media. I mean, it just reminds you of, you know, high school or something. You know where you're competing for people's attention or approval or whatever you know, you're somehow you know, basically, you know, he is making himself out to be how many likes you get or how many followers you have. And then that can be difficult. I think that mental part of social media in marketing nowadays is that we get too wrapped up in numbers and then personalize them. So I like this as a strategy because you don't have a lot of that social, that socializing aspect that I think can throw people off a little bit, right? It can because if you just have a job to do, and nobody's standing over you and you don't, you know, socializing and you know, it doesn't feel like it's socializing. A lot of times you just are more you just do the job and then you are done with it. Whereas sometimes it can be a mindset game. If it feels like you're socializing and it feels like you're, especially if your childhood wasn't, you know, you did at school or the most popular kid that can bring some of those memories and feelings back is what I'm saying. That's a real thing. You agree with that?

Lisa: Yeah, I do. I mean, don't get me wrong. I I do want to utilize social media. Absolutely. But for people like me that wasn't really great. at it. And that I did have to like, work on this quickly. Pinterest was just like yeah, yeah, it's a great alternative. You know, if your camera is shy or anything like that.

Dave: Excellent points, triggers, you know, I mean, just little trauma triggers of apps to be aware of, when you're coming on to social media. Don't go into high school mode, and start taking on how many likes you got as that's how worthy you are. You know, it's just a side note. It's not the main focus of what we're talking about. I just thought that it was it , that's something that is just another mental barrier we have to overcome in this business, I think and it's, if as long as you know about it going in, I think it's easy to overcome. But when it slaps you and all of a sudden you're getting nasty comments on your TikToks. And you're like, oh my god, people are so mean, you know, and then you're triggered like you're in high school, you know? But anyways, what else would you say? What else would you tell yourself? Wouldn't that you know, now that you didn't know when you were starting out?

Lisa: For me, the biggest thing I had to overcome was my mindset. I feel like I had just that mindset of like, just settle for good enough. You know, like, what, like, Who are you to ask for this crazy dream life that you want. So that was other than like, all the tech stuff like that was the biggest thing that I had to overcome. Just, that's another thing that I focus on on my blog because that was trying to get out of my head and getting rid of all that negativity, trying to manifest and do meditations and just change my mindset because it's like it will make you fail. If you think that you can't do this if you believe that you aren't capable of achieving success. It is us and they will kind of pull you and hinder you. I remember I went to this little training that I took this woman, she said that she does Pinterest as well. And she said that she was running her Pinterest ads and all of a sudden all her ads got wiped out and she got shut out and she had to restart and it was and she kind of said that. She thought it was because of her mindset that she didn't actually truly think that she could succeed. And that's something that I had to overcome. Even with this show. I was kind of hesitant to do it because I was like oh, I don't know if I'm like there yet. I don't know if I can speak as an authority. And literally, I did not have commissions for a couple of days. And then I was washing the dishes and I was like oh my god, I did this to myself. I because I went in that. Like I'm not ready I am not successful enough. I'm not there enough. Like I was continuing to wait for something to happen. And it's not about waiting for something to happen. It's just being the best version of yourself every single day. Work on yourself every day. 

 

Dave: Yeah, I'm not ready. I mean, that's one of the most common myths, lies, and just absolute business killers. I mean, it's when you start saying that you're a couple of steps away from just going ahead and grabbing your tombstone, and laying your pretty little business dream down in a grave to die. And that unfortunately happens. I mean, you have a beautiful dream, you should probably look at it like it's a person. Imagine that. Fortunately every single day people bury their business dreams. They take their tombstone, and they basically lay their dream down and die to die. Or they just take it behind the barn and shoot it themselves. You know, I mean, I don't know what's worse is when you just outright quit or when it gets taken away from you. And you don't even know what's happening. You know, you don't even know why you're self sabotaging. But I do. I do think one of the quickest ways to determine whether you're self sabotaging is: are you telling yourself that you're not ready yet? That if you are telling people I'm not ready to do that yet. Then you are 1,000% self sabotaging in that moment because with a simple reframe. You could just as easily be using that precious air and energy that you're using just to say those words. You can be saying, I'm right on the brink of a breakthrough. I just got to keep taking massive action. And with that massive action, probably 80% is going to be learning and 20% is going to hit the bull's eye because that's the law of averages I mean, usually you take you at the beginning if you take lots of action even as you've been in business for a while. Not everything works. So you got enough stuff to where you get that video that goes viral. You get that post that blows up. That's how you create success. It's that nine out of 10 things suck. And they get just average views or average leads or they just kind of are a regular piece of content. And then one out of every 10 pieces of content that you put out and I'm just ranging this blows up and you might ride that wave. I know I got we got people here in this community that ride the wave of a video going viral on TikTok with a million or 2 million views takes them up to 30 40,000 followers builds their list to their first 10,000 you know for a while and then all of a sudden, you know, months down the road, they you know, 30 more pieces of content. We get another humdinger that goes viral. Right. Well, you know, that's a great example of, of just the more I do it and it's a numbers game. I got to put out enough stuff. So what is my point that if I'm telling myself I'm not ready, as if I'm going to be ready and everything that I'm going to do is going to be a great success. That is a trap. Does that make sense? What's coming up for you as I say that?

Lisa: Yeah, I mean, that was kind of a wake up call for me. Just wait, and I heard myself saying it, or at least thinking as to like, oh, I can't wait to have this amount of money or I can't wait to be like a size six you know, like it's I'm just like, No, I need to stop waiting and and that's what's ultimately is going to kill me is just the waiting. I mean, even before when I was a hairdresser, it was like that I just thought that it was just gonna fall into place one day like okay, you know, one day I'll have a house and stuff I didn't realize like I have to put in the work to actually achieve that. It's not just gonna magically happen because I'm 35 or 40 or, you know, whatever. So, again, where I am like I had to get out of my comfort zone and do stuff that I completely haven't done before. And I have to be consistent. Like I said, I am on TikTok. I'm kind of on a slow start to that. But if that's not I'm not gonna let that stop me. Like I know that it's gonna work out. I know that I'm going to improve my skills. So it's not like oh, maybe I'll just give up right now. Maybe I'll visit that later. Like no, you just have to stay consistent. You have to work through it and just know that if you put everything that you have into it like it is going to work out like you can't you can't you have to fail at certain things to learn stuff. But I mean, you have to fail essentially to succeed.

Dave: I think that is one of the things that is missing from so many people's plans for success is that I have to be intentional with my actions. I can't just as you were just saying live my life and just oh, one day my partner of my dreams, gonna land in my lap and yeah, I'm entitled to a house because I'm 35 years old. But, you know, sometimes we say well, when I'm 35 and I'll surely get married in my own home. But if you're not intentional, if you're 30 and you're that, let's just say hypothetically you are saying well if you didn't put intention that I like I'm going to keep my heart and eyes open for my soulmate. And I'm going to keep my I'm going to go talk to some mortgage companies and figure out what rates are and talk to some realtors and understand exactly how much I can afford and I mean you may be able to afford a house right now and you're not buying it because you're not being intentional with researching. What is it going to take to be a homeowner? A lot of times, I see this with people that are in my life. They know a little bit about a lot of things. They're like whenever a topic comes up they got something to say about you know what I mean? Like as if they know something about the topic. And the truth is that these are the type of people that never get anything done. They never achieve anything because they just know they just are all they do their talk and they don't take any action and they don't take any intentional action. And so it's like, you know, the human being can trick itself into thinking that it's taking action. Because we're such good manipulators and communicators. We can manipulate ourselves into feeling like we're doing something because oh, maybe we're talking about it and explaining it to our families or whatever it is. But the truth is, is that until we take intentional action to speak what we want into existence, and then back that up with action. We literally join the masses of people who sit around in bars, and at breakfast diners, talking shit and not ever doing anything. And make ourselves feel good for not doing anything. And again, we can do that because we can whisper sweet nothings right into our own little ears. And the truth is without action it won’t happen

Lisa: It’s great to want things but you have to go and do it, that was a game changer for me. I convinced myself that since I live in L.A. That was enough but no, I want a house with a yard for my dog to play in. 

Dave: I mean, I see other things in your future and I'm sure you're already beginning to use some of these practices. And I mean, if you know how to do it, I believe my buddy sparked a bunch of controversy the other day I saw him make a post on social media and he said would you be attracted to a woman if she didn't cook her clean and you know, everybody was like, misogynistic and all this and his rationale for it for saying no, I wouldn't be interested in a woman who doesn't cook or clean, he said, well, how you do one thing is how you do everything. He kind of saved his ass on the misogynistic part, right and he kind of brought back the old entrepreneur. You know, he was like, well, I believe how you do one thing is how you do everything. So if you and so he kind of tried to backpedal himself out of that after being attacked comments, but there's, there's truth to that, you know, and I believe there's always truth on both sides. You know, there's truth to everybody's opinion. Everybody's got a little bit of truth. But you know, how you do one thing is kind of how you do everything. And, you know,I see people with great businesses, they have great marriages, they have great relationships, they have great relationships with their kids. You know, I don't usually see people who are successful in business and everything else is shit, because how you do one thing is really how you do everything. With building a business and learning marketing it takes a certain amount of effort and commitment. I can imagine if I was 30 or 35 looking for a mate I would be intentional about it now based on how I used to act . I didn't know how anything would happen but things would happen. But you know anyways, so you seem like you're in that phase, where there was a part of your life where it was just like I'm going to LA I'm gonna have fun. But now you're kind of like I want to be a lot more intentional with things. Would you say that’s a fair assessment of the chapter of your life that you're in right now.

Lisa: Yeah I was born and raised here, I hate to say it too like, like the pandemic just changed everything for me so I again I mean, I loved la like I still love LA like.

Dave: So it's really that that shifted your outlook more than anything else.

Lisa: Yeah I mean I turned 30 and realized I knew I didn't want to be a hairdresser for the rest of my life because I don't want to sound bad but my mother is a massage therapist. And I just, I hate to say it but I kind of didn't want to follow in her footsteps because I'm she doesn't plan she doesn't have a pension or anything like that. So I was on that same boat like it was just very scary. For me. I knew that wasn't what I wanted to do for the rest of my life now, and kind of when the world stopped and made me realize all these things that I loved about L.A. yeah, they're great, but I don't really need them like, I do want a really nice home to come home to I do want certain things that I thought that were just pipe dreams or I thought I couldn't get into even just that waiting or I just again I didn't think that I deserved it. So it was just a game changer to me. So now I'm just in that headspace like, I want these things. How do I get them? Like I do want a really nice house. I'm an HDTV addict. So I do want a beautifully remodeled home. I'm very picky. So I want that and it's okay. And so it's great. How do I work to get there? Like I want to retire at 50. How do I get there? Like how can I live off dividends and interest and all that stuff? So it's I'm very much in that mode like in that trench and like okay, I want these things. I deserve them. Let me go after them and get them and figure out that way because I want to travel and I want to do all these things. 

Dave: Well, you know what, what's interesting is that we live in a world full of average. I mean if there was one way that you can describe the majority of people, it's just average. You know, there's just nothing wrong with it. I don't want to I don't want to. But average is just human nature. It's just doing what you have to do to get by. Human beings are typically lazy paths of least resistance. And it's understandable. I have certain parts of my life that are like that, you know? And I have it does bring you a bit more relaxation and peace when you are a bit more financially stable and a little bit more settled down in your life. But you know, in eight years a good long trust me grinding the past eight years from 30 to 38. I've been grinding hard, you know, so I'm tired right? I got two little ones at home. I'm tired. I legitimately I'm tired. But yeah, there's a lot of average in this world and what I was gonna say was that you can just fuck average and be Legendary. I know that makes no sense but it makes sense why we say it right because the only thing you really have to do to be successful and I know this is gonna sound oversimplified is just not quit is not just not be average. Right? You will really eventually succeed. And think how do I still work, still build their business, still posting content generating like that? Well, they're still in the game. They're still in the game, and they're in there making money and just they're getting better because when you practice you get better at stuff. And every single person who's quit well, they're not doing it anymore. They're back doing whatever they were doing or they're hopping from thing to thing. So part of just being successful, what I'm trying to say is actually sticking with something for multiple years, giving yourself time for that build up to begin to compound and begin to pick up like an avid like a snowball effect. Your success feels very small. In its hockey window it's hard to see the successes because they feel so insignificant but the failures feel so big. But the snowball eventually a month after month after month picks up more steam in those winds feel bigger now. They start to feel bigger. It's more money. It's more noticeable. More people are saying things about you. You're having your first $10,000 Month $30,000 Month 40 Like these things are happening. And now you've got momentum where the only way to truly screw it up is to actually just start shutting down your email list in it right because you've got enough momentum now you've got enough following an email list and you've got a system to where if you're creating content or putting out what you the value that you put out. People would actually ask where she went? What happened to her right and that usually takes a good solid. If you're learning in implementing, that takes six to 12 months to achieve that when you're really grooving like seriously you're grooving. And unfortunately most people can't even and I think I'm going to start talking about this more because this succeeding is not a mystery. Most people can't even finish the 15 Day Challenge, folks. I mean, let alone take any action I'm talking about, just sit down and watch some videos. Just can you sit down and watch them like you don't even need to go out on the court and shoot three pointers in a real life game. Just sit in the tape room and watch some tape. That's all we're asking. Most people can't do that. But they want to be successful, just when we start to break it down like that success is easy. Surely you see how framing this right now also because I want to have empowering thoughts in my head. I don't want to have big scary thoughts. Success is easy, because the main thing that I have to not do is I have to not quit and I have to finish things and I have to follow through in order to finish what I signed up for. And that seems to me like a very manageable outlook on building this business. What comes up for you as I say that?

Lisa: I mean, I agree out like you literally just have to like not quit and stay consistent and just try to get uncomfortable. I remember I was in the break room one time and I'll never forget this. It was kind of crazy. My boss was talking to her assistant and her assistant was older. And I don't know what was said I can't remember but when she left the room, I remember my boss saying, you know there's always gonna be those people that just stay assistants. And I was like, wow, that was kind of like I was like, like Yeah, and I wouldn't say she was like, shit talking about her. But it was uncalled for. It's like, there's just some people that are okay with that and it was kind of sad for me and I think it was like then I realized for me that was hard to overcome because I always thought like oh like you shouldn't ask for more like, again, like who are you to want all these nice things and all this stuff. And I don't know maybe it's just because the way I grew up my mom's super old school. My babysitter so whenever I go on tour, I drop my daughter off and she's like, Oh, you're so fancy. And I'm like, I'm like going on trips like for like living my life like and it was just kind of like oh, but that's okay, like, nothing wrong with

that. 

Dave: There's no wrong with being rich. There's nothing wrong with being wealthy. There's nothing wrong with wanting nice things to be bougie like go get your nails done, to get your hair done to get Botox if you want it to you know what I mean? whatever your thing is to get your you know what I mean to go get a massage once or twice a week to you know, want to stay in four and five star hotels to want to go and eat in nice restaurants want to valet your car, you know, to to want to ride first class on a plane to want to wear a 15 or 30 or $50,000 watch on your wrist. There's nothing there's nothing wrong with that. And I see this time and time again day after day where the rich are villainized and pay their fair share of taxes whether it's a politician who says or whether it is you know, your mother or your father who's saying you think we're rich. What do you think you're bougie you're so fancy you can't afford that we can't afford that. You know, we're just so and then we've got the average of all of our friends, you know, the majority of my friends as much as I love them. They're not. I'm relaxing Now I'll be honest with you that I'm just spitting fireball aspects right now. When they were all working and kind of chilling back in our late 20s and early 30s I was working my ass off so I made a lot of social sacrifices. But now that I'm older, they're working their asses off and I'm chilling a lot more. Because I've already put the work in early and I'm not as frantic living paycheck to paycheck even remotely close. Matter of fact, I do a lot of things in my life that nobody knows about because I don't want to hear the lack in the How I can say this respectfully, but the poor minded bullshit is how I say that respectfully. I don't want to hear people bullshit their limiting beliefs. I don't want to hear their opinions about you know, it's kind of where I'm at because you know when you work for something you earn it. Look, they're in a better mood. There's not a better feeling when I go and I you know, I stay in a $1,000 a night hotel room or or drive an $800 a day rental car or whatever the kind of crazy shit that I'm doing. Right? I don't want to hear about it. I don't want to hear it. I'm saying this because you know my aunt and uncle sold a business that actually had an insurance business. And we went on a trip recently to a funeral in Alabama because we had a family member who died and when I got there and bought the plane tickets and everything. And then when we got to the end I paid her back. What? Nope, I never let anybody buy me anything for the most part but when we got there, I rented the car. And then she wanted to split so she said send me the bill. You know and we'll split everything down. I usually don't even do that. I just pay for you know, mostly my family member stuff. But anyways, she wanted to do she wanted to split so anyways, Erin sends her over the car bill. It was $800 a day. I love every single one of my family members. But I'm telling you that's you know, it's just it's hilarious and it's just I don't want to hear it either. I'm really just ranting but I mean, I think that you know, it's difficult to be a go-getter and a high achiever when you're surrounded by so much average even if you love them. You're surrounded by so much average. It takes a lot of courage to do that, but I think it's easier when you find creative people like us who, you know, are sort of, at least for the most part, all on the same page. 

 

Lisa: Yeah, I think, unfortunately, I think it's the people that villainize like rich people that are just scared to achieve that. Or they're just, they don't actually do the work because of course they want it like of course they want a nice house and things and you don't have to be crazy luxury. You just want a nice life for yourself. You want to be comfortable. And yeah, I just like that I don't want to pay taxes. So I want to prove myself, but all the expenses and my best like I don't want to pay taxes like that and be like, Oh, you gotta pay tax like why? That's like, that's my money. I worked for it. 

Dave: So like, you do have to pay taxes.

Lisa: Oh, of course. I'm just saying that Rich Dad Poor Dad, but it completely changed my life. And so when he was talking about taxes, I was like, oh, yeah, like, like, people villainize like rich people, because they're like, oh, people don't pay tax and like no they just have resources and educate themselves. Because it's just crazy. Like, it's insane.

Dave: Well, the way these guys don't pay taxes is they don't take a salary and so all their wealth is tied up in their stock and you don't have to pay tax until you sell stock. So you know, if Elon Musk needed money tomorrow and even really tweeted about this, that if he sold off $10 million in stock or some crazy, so much more than that, I think he owns I don't know how much of his different companies but he was talking about a huge number. And if he would have if he would have sold off that amount of stock, he would have paid an extraordinary amount of taxes as lower taxes on capital gains than then oftentimes we do on income because capital gains gains taxes triple 8% was tax, federal income tax for his his tax bracket, my tax bracket is is nearly 40% And if you're living in California, you've got state income tax on top of that, and that's why you get up into 50 plus percent with California.

Lisa: California is insane. And now that I'm getting more into real estate and figuring out all this stuff, and I was like what you want to tax me for this like, it's crazy.

Dave: Yeah, yeah. So well, this is awesome. We've got I could obviously just talk shit. But, you know, thanks for coming on. Thanks for showing us your really exciting Pinterest stuff. We want to keep learning from you, keep following you, see what you're doing, how you can, you know, help the rest of the community. Remember that no matter where you're at, as long as you're doing something and you're learning there's things that you can teach me to anybody else. So make sure that you never ever believe the law, that you're not ready for something because you also crushed it today as well. So thanks. Thanks for coming by.

Lisa: Thank you. Yeah, I'm happy to be here. Hopefully I'd motivate people and inspire people. 

Dave: Without a doubt you did. Without a doubt you did. Alright, Lisa, have a great Friday. Stay Legendary. We'll talk to you soon. All right, you can follow Lisa on thrivefinanciallywithlisa.com and If you go there, you'll see you know her Pinterest and Tik Tok stuff is and all that her Pinterest handle is the same thing. @thrivefinanciallywithlisa. So if you're looking for her, that's where you're going to find or at least her blog thrive financially with Lisa and thrive financially with Lisa on Pinterest, and then TikTok is actually going to thrive financially. So that's kind of a cool handle that she got to thrive financially. She's just kind of getting their TikTok stuff off the ground. But really, really incredible insights on Pinterest and in doing what she's doing fantastic conversation this morning, and we'll be back on Monday with another episode to make a serious decision and invest in yourself. Today. You haven't yet nobody's coming to rescue and be the bearer of bad news. I hope that these conversations wake you up right now, take your tombstone and lay your dream down in a grave to die. But even if you have to recess to take that son of a gun every day for the first week or so, get it up, get it going. Because without intention. You're not going to achieve something, find some pain in your life that you want to stop, let it motivate you and be intentional with this thing. And we'll see you guys back for another episode. On Monday 10am Eastern time.

Trading A Full Time Job For An Online Lifestyle

Below is the transcription for this episode:

Dave: Hey what's going on my friends welcome to Wake Up Legendary. This is Dave Sharpe and this morning we have another unique and exciting guests somebody who's a student a client as always, that's what's different about this show is instead of interviewing gurus and goblins and just having, you know, who knows, you know, all these podcasts with all these, excuse me, these big gurus, I want to hear from people who just got started. I want to hear from people who are brand new, not people who you know they've been in the game for 50 years. I want to know what it's like to be fresh, because the majority of people who are seeking businesses and additional income are inexperienced in doing it. So what more can we do that would be more authentic and relatable to you listening than to have people who are brand new, and just getting started recently going through our education and getting things up and cranking. So we're going to be welcoming Mr. Johnathan, all the way from the United Kingdom. Jonathan McCrindle would seem to be pronouncing that right. Welcome to the show, buddy.

John: Thanks for having me. Yeah, you pronounced it perfectly. 

Dave: Okay. So tell us a little bit about you know, what it was like before you came online, found us and started building your business, you know, what happened? How did you find Legendary and a little bit about what you're doing now? Give us a nutshell version.

John: So I'm a pharmacist by profession. And generally we're a family of five. So I'm the sole breadwinner, working between 70 and 78 hours a week to support my family. And I found that I'm spending more time working than actually spending time with my family and children growing up and I'm missing a lot of that so I decided I needed to find an alternative. Spending one evening, as most of us do, flipping through TikTok, I came across one of your other students, affiliate Jen, and clicked on her link and she introduced me to Legendary. And the journey after that has been absolutely amazing. I've learned so much. What you guys teach us is that the big thing is there's somebody holding your hand all the way. You can ask questions to the community. I've contacted Drew. I've contacted Matt. I watch the training every week, sometimes live. If I can't do a live training, I watch the replay. I watch these shows. So that's my story in a nutshell.

Dave: So congratulations on your journey and wanting more and going for more. You know, you can lead a horse to water but he ultimately has to drink. And so also, as I was listening to knowing that you've done a significant amount of school, I mean, it at least takes a master's degree to be a pharmacist. Am I right, damn near a doctorate? I would assume additional certifications and things of that nature. Are we have is this educational experience in what would you say about it? Or traditional education experience?

John: I think from here, it gives you practical ability. I mean, when you're pharmacists, you go to university, you study, you learn your trade, which I'm so passionate about and I enjoy doing. But the thing is, you only develop that trade as time goes on. Now, I think there's a bit of the same here we develop as we go along. But what's so lovely about here is that there's so much hands on. So somebody is actually literally shown you how to do it and how to get going fast. And I think that's the difference. You know, if I compare myself to now and nearly just under 30 years ago when I first qualified I'm a totally different pharmacist now. Yeah, and I'm sure that's the same with Legendary but and whatever field we go into, but it was the opportunity to be able to learn something quickly that can actually provide.

Dave: Let me say this as well because a lot of times when you get involved in some sort of program or you're learning a business or something of that nature right? You invest in yourself by buying that and you want to get a result. Your expectation is that you're going to be successful with that business. Similarly with you going to university, your expectation is that you're going to get out of that you're going to graduate and then you're going to get a job in that field. It's going to be high pain, and you're going to have a successful life. The tragedy and unfortunate part I think about traditional education if you don't specialize like you did, is that a lot of times it is rather useless in my opinion. It's rather tremendously more expensive than a course like this, even our Blueprints at $2,500. And unfortunately, I know a lot of people who don't graduate in work in their field and they end up going back to the restaurant business or whatever else because maybe they can't find a job. So now we also talk about online business in the fact that when you invite the other, what do people do? And then eventually maybe a pandemic hits they get called nonessential. Whatever, maybe you didn't, maybe you didn't. And now they're on their phone at home scrolling through God knows what looking for something. And when you invest in that something, you expect it to work. And one of the things that I think is different is that I'm not just sitting here trying to lead questions to toot my own horn. I actually believe in what we're doing here. The reason why we have so many successful people in this community is because the right information from the right people in the right environment is very important because the place a person is going to thrive to the fullest extent, if you look in any culture, it's within a tribe or a group. And without community, if you try to do something on your own, you're going to be unsuccessful. So the magic of legend, I think, and again I'm happy to be alive. You could say whatever the hell you want. This is my opinion. I think when somebody comes in, they go through the education system. They go through our process which is set up specifically to offer support but not be smothering. Then they spit you out into the community if you actually become a part of this tribe or community in which you can look and watch at other people who are older or just been doing it for longer. And that process is really powerful and teaches a person a skill. Rather than a lot of times these programs have unqualified facilitators or teachers and or no support community. Do you agree with all that?

John: I agree with that and what I found really important, another one of them is not a mentor, but somebody I follow is Andre and I listen to all these training sessions. I go in and watch it. I watched everything he does. I watch a few other students who are more advanced. And something else I do is I watch the leaderboard when you post that and I'll see how well people are doing. I don't watch and see what they are doing. I try to find out what they are doing on TikTok. I try to find out what they're doing on other platforms. And that way I learned to be able to do what they do. That's the copy that's the big advantage. I think we have it. Yeah, we were able to copy people.

Dave: Yeah, I mean, if you want to just speak in plain language, I mean, that's ultimately what you can do. And ultimately if we speak about human behavior and how people learn the fastest they do look at them, the older people in their tribe or their family or their community and they learn from them first by copying them. You know, I mean, if we're honest about you know, just cutting right through the bullshit, you know, yeah. I mean, people who are young in the game, they get started by copying other people. And then the hope is that you find your own voice in your own message and you embrace your own personality or you create your character. You know, some people are a little bit more vibrant on camera than in real life. You know, it's a job. It's a performance in a sense. I mean, if you're creating content, you know, your part of your job title is to, you know, make it both entertaining, as well as educational and you always want to keep that in mind. But how has it gone from being somebody who was a pharmacist pretty much behind the only cameras you were ever on probably with security cameras, to now going in doing something way outside of your comfort zone?

John: Well, it was really difficult when I first started with TikTok because that's where I started. I was very self conscious, who's going to see me what's going to happen, you know, what response I get. And I just decided that I have to think to myself, Why am I doing this? And it didn't matter at the end, when I finally started on tick tock, what anybody said to me, I thought to myself, it doesn't matter. And you know, when you start forgetting the first couple of followers and things start to climb, and it just, it just builds your confidence. I'll be honest with you, there were times when you actually hit a new low. You think, what are waiting for things to start happening, whatever. And what gave me the push to know if I can tell any new people, when you're standing there in the beginning and things aren't really getting going and they're not happening. Let me tell you something. I was sick for seven days. I was out of it. I couldn't do anything. Getting back to my tic stock account, and then grew by three 400 people while I did nothing. And then recently, not so long ago, I had a video that went viral, absolutely viral. From time to time. I don't even do anything for two to three days. It just skyrockets with followers that just keep doing more followers just keep coming. So something to remember is whatever you put on there can be watched so far later, that you weren't even and that's enabled me from working with I was on down to three days a week now.

Dave: What? Get out of here, how?

John: I’m working Monday, Wednesday and Friday.

Dave: That's the headline right there. I mean, there's a hope for anybody who is looking for that hope shot. 

John: That's all I can say, it doesn't matter how tough it is. Keep going, keep going. Keep going. Because when the light bulb goes on, that's what I call the light bulb moment when it happens. Everything just fell into place.

Dave: Yeah, that's incredible. I mean, that's really something to be able to sit here. How long has that taken?

John: Well, I started literally in May. Two months of twiddling my thumbs and thinking about it very, really started in July. And it's since July.

Dave: That's about exactly six months. Yeah. Wow. How? It's a question that I think is worth asking. If you've landed here all the stars are aligning for you saying jump in and get started. What do you have to lose? I mean, what do you have to gain? It's just it's almost like it's a no brainer. Why wouldn't you just go in so many of us come in and take multiple months. And you know, what's even more sad is that there's 1000s of people who sign wills and I'm only speaking of our data, so I can't speak about other courses or things that people buy out there. I'm just speaking about the data that we track which is on the purchase of our own learning programs and courses. There's a lot of people who buy it and don't even log in. I mean, they just buy it and they don't even log in when it actually starts, let alone finishing and I'm telling you people want to build a successful business. And we say, Okay, we've got a 15 day challenge. Can you do something for 15 days? And you know what, Jonathan? There's a lot I don't remember. I think it's a majority but I can't remember. Maybe it's not a majority. I really can't remember what the number is. But it is a shit pile of people who buy in, don't even log in and then what you're saying is the opposite of that. Is actually Hey, go at your own pace, but finish and then give yourself six to 12 months. And you may also experience a similar breakthrough as somebody who's gone from working 80 hours a week two now down to three

John: And I was doing that while I was working those hours so remember I started while I was working for hours. I took a couple of hours every day. And I did and you know the best thing you can do is make a schedule. Say this is what I will do. I will get up at six in the morning, from six to 8:00 I was researching various things that I was going to do. Then around 12  or 1:00 during the day. I actually posted a few videos, then ran about in the evening. About 10:00 I posted a few videos so it was a schedule I followed and I followed it religiously every single day.

Dave: Well, I'll tell you what, you know, everything here is lined up to get you on a schedule and on a routine. You know it's it's moving through consistently getting chunks of education spoon fed to you.

John: That training with Matt every week. You know the live training he does. And we all come to Brent's on Thursday at three o'clock. And we can ask you questions and things. I mean, I was going through a bit of a downstage and I thought to myself “Is something going to happen?” And Matt just looked at it for me and said you gave me a few topics. And I changed the way I was doing things and then suddenly it changed. The whole account has moved. That was amazing. It's just having somebody just have a quick look at it. You know, I've got Elvira as my business consultant. He was great because I went to him first and I said to him, What do I do? And speak to Matt. Yeah, and then he said to me, why don't you check it out, and I said to Drew and I had a session with Drew, and we set up a few things. And you know, that's the nice thing is you have the support to ask somebody what am I doing wrong? What do you think I'm not doing the right way?

Dave: Let me let me drop a little secret right here on everybody who's listening is that we hear a lot of negative stories and excuses from a lot of people. If you have excuses right now and you have reasons why you can't, you know, jump in full throttle, okay? We're not here to shame you and make you feel bad about that. We're just saying be honest with where you're at. Right? Because you're either in or you're out. You can't be half assed with your goals. if it's a hobby, you'll get to it when you get to it. Essentially, it's the peloton or the or the or the exercise bicycle out in the garage and it's got laundry hanging all over it. That's what happens to things that are just done with no intention. But if you know, the other side of that is person after person after person. Jonathan says the same thing man the actual coaching the organized, it's organized chaos, but it's organized, right? In a way that we've got coaching on an ongoing basis. In the people who say I use that Thursday calls with Matt I used that I was getting I was having a little bit of a downturn in my business. And I hopped on a call and I asked a question and we even told you and showed you how to ask questions. We even teach you questions so you can actually get the support that you need. We cover all of that in decade in a day and get you because a lot of times a lot of times

John: They blew my mind. Yeah, it totally blew my mind that I had to go and speak to Drew afterwards. Because there's just so much information that you give that my mind was mush afterwards it's awesome. It's there's so much information, 

Dave: But the people, the people who are successful and I hear this time after town, this is a big nugget, folks, is that when they buy something, say for example they enroll in our business blueprints program and they use the simple safe, non threatening, not even difficult to use. I mean you don't even have to do any work. It's not like going to the gym and lifting heavy stuff around. It's just literally clicking from your phone or your computer on a zoom call and just opening your mouth and asking the questions if you don't know how to ask a question we show you exactly how to ask the questions in a way that will that will, you know help you to get the the result you want versus feeling unsupported. That's a big nugget. That's a big wake up call. Right? Is because when I hear somebody who's using the tools, I start to see patterns, right I start to see patterns amongst people on the show, who I talked to who are successful and they say wow, I enrolled in the program and actually show up to the coaching calls and ask questions. Hey, look, you can screenshot this and have this right here right now. Because you know what? Here's the truth of the matter is I don't even have a mindset of lack. I don't care if you want to take it. I hope you go through something and take it seriously and if you got to come to this show, but are going through of course somewhere else. But you tune in here because every morning we're dropping value and nuggets and that's fine. You can learn how to get what you want by asking better questions and getting better answers. Whether you enroll in our education or whether you go do something somewhere else. I want you to win. That's why we're doing this show five days a week, every morning live talking to students dropping value. A lot of people minimize and underestimate what we're just delivering here from a value perspective every morning for free because sometimes you don't pay attention to what you don't pay for. Jonathan, do you agree with that?

John: I agree. Totally. Totally. I mean, the thing is that you have so much information available to us. That's now in the blueprints but I just sometimes have to go over it over and over again. And sometimes I go back to the 15 days and go through certain things again Yeah. You know, when I initially set up all my things like funnels and all that type of stuff. I did that with a coaching call with Drew. Just because as I say decadent today blew my mind. I couldn't do it afterwards. I just put it together. And I have a recording of that. You know many times I still watch it to this day. 

Dave: Jonathan, I think overall I can remember when I had a lack of being willing to invest in myself. And now today what I realize is I really don't have to sink that hard very often because what I do is anywhere that I want to be good at something with the best people in the best environment to do it. And I've learned that because as I get older, I don't have the energy that I used to have to just continue to run through a brick wall. After brick wall after brick wall. I had unlimited energy. I didn't have little kids I had to take care of. I didn't have all the time in the world to sit around and just you know, scroll endlessly. Because I had no big responsibilities in oil. I had the rest of my life in front of me. But as I've gotten older I need to ensure that if I spend my time doing something, I'm going to get a result with it. And so, you know, that's why this is important, I think because you know we've had a world that has recently, in many cases been deemed non essential meaning now Jonathan, you were working as a pharmacist inside of a pharmacy you are frontline baby. Essential F but you know what it was just like you and just like me, who did get told you're not essential you need to go home. Right, well we'll have the government send you a check. You know what I mean? And you know, if you want you know if you want to take back the reins if you want to control your destiny in your future. I mean this morning has been a blueprint for how to do that if you listened closely, because what I think is really special. This is what I think the biggest learning moments happen. It's not when you're thinking analytically. It's when you open your head, open your ears and in your heart to listen to a message. That is both inspirational but also in that conversation are clues, actual pins like GPS, pinpoints, I'll help you out to be successful. And you laid it out right here this morning. You had your pain that you tapped into and you said okay, I'm going to use this. That pain was pushing. And then you were looking for a solution scroll a little bit but open. Okay, but looking right. And all of a sudden you found something you found us You got serious you went through you you bought you will screw it around for a little bit took your time at at the beginning but didn't leave, you didn't abandon and then went through the training, invested in yourself, followed up with a you know, multiple the coaching calls that we do every Thursday or an occasional coaching session with somebody like drew on our team for 100 bucks. I don't know what we're even charging for those nowadays, but we should probably be charging twice as much as we are. I don't know if he's 100, 150, 200, I don't know but let's call it 500 an hour because I know it's not even close to 500 an hour, but let's call it 500 an hour. So now you've got 3000 in and you've got you know you've got an 80 hour work week that you're trying to fix. And you start learning, even teaching to teach within six months, you've gone from 8080 hours per week down to three days. And if you look at the total investment of money and time it's so much smaller than that traditional path and I'm not here to bash traditional university in college, but I'm just here to say, let's compare apples to apples. It's pretty it's the closest thing to another to an Apple as you're going to get we're doing unconventional learning digitally delivered right to wherever you're at. You don't have to come to a classroom. We're not using old updated material because it's not printed in books. So you don't have to use it beyond its expiration. Because you don't want to write a new book every six months. That makes sense to me. Of course books are outdated, you know the world changes fast. So now it's all digital material. We're talking about things that happen every morning together with a group of people as they happen, and what's hot today. It's just a different ballgame. If you look at all of the elements, the money investment, the time investment. What we're doing in teaching what it's, it's to me, ultimately, I got to go with this route of education. It's hard for me nowadays to stand behind an 18 year old kid unless they know exactly what they want to do. Go get in $50,000 worth of debt on a journey that they don't know where that destination is going to land them.

John: I mean, I think you know, if you look at the initial investment we make, it's so minimal compared to the potential that you can make.

Dave: I think so. I mean, I think I know it feels like a big number, like people come and everybody's same thing. It's like $7. You know, you get into the challenge. What could you know, what, look, I don't have a Starbucks coffee for the day or whatever. And then they get up to cease one of our more advanced programs and I'm not saying everybody I mean there's a good percentage. I want to use this. There's a lot of people who are just waiting and to that I say think about some of the shit you've spent money on. In your life, think about what things cost haulage. You know? How if you want to start a business I remember wanting to start a construction business and it was going to be at least $50,000 Just in trucks and equipment to get off the ground. Plus state licensing and all this other stuff.

John: When I think about when I went into the MLM business, many moons ago, the amount I invested into that, and the amount of work it took, and then of course you were going to friends and family and all that, that's where you started and that was the embarrassing part. I remember running around car parks in the middle of the night putting little stickers across the people who would contact me. I don't have to do that anymore. I can sit in my lounge at home. If I'm having a break at work, I can quickly go out and do something, you know, this is what I want. Another thing I can say to people once you've learned the skills, it takes you a fraction of the time to do what you're doing in the beginning.

Dave: Yeah, Oh, totally. Totally. You get so much faster and better. It becomes second nature. Yeah, I mean, when you're doing stuff at first it sucks. And it's like this totally new thing. It's just like the first 30 days of anything. It's up. Remember, it's not like working out because you're not even you're not even expending much energy and it's not like you're working out it's just a brain. You know, it's just you just got to click around on your phone and maybe watch some videos and stuff. I think more than anything we have to tone and tame our ADHD or ADD you know, in our in our distraction, because, you know, the challenge is can you stay disciplined, at least in the beginning to sit down and even finish a damn video without clicking back over to wherever the hell else you are wasting time? You know, and can I actually watch something and spend 30 minutes an hour a day watching something that's that good for me? You know what I mean? watching something in my life

John: The challenge I have is I have stopped learning now. In the beginning, it was difficult to actually you're sitting down with a grind, you're learning something new and everything but now it's so exciting that I'm looking for the next nugget I'm looking for the next thing the next thing you know to stop and I have to sometimes turn around to myself and say, No, you're not doing that now. Leave the home and enjoy some time off. 

Dave: Oh the challenge is a gift and a curse and this is how life works. Nothing's ever always good or all always bad. This thing is a miracle worker. This thing has changed the lives of people in ways that are way far and beyond. Ultimately if we're going to credit something, you know if you want to look at the tool, I mean, it's got to be the iPhone. I mean now you can basically run your business from your phone. You can do 80 to 90 tasks now from your phone. I mean for the most part, there's a lot of life changing inventions. There's a lot of cool strategies that we use in a lot of you know, sales funnels are a great invention and stuff like that. But man, this thing is a gift and a curse. You're saying that it's hard to stop working, you know, because you got ideas going on. You know, I mean nowadays the phone's always there. Yeah, so the challenge is and that's where I'm getting to the curse thing thing is a gift in so many ways. And I don't think I changed it. I don't think I will turn it back the way it was. Because it's so small and convenient. I can carry my work around with me wherever I go. And it's literally in order to get a break. You have to like to play intentionally about setting your phone down or just as the ringer and the notifications going on. As much as you try to go through your phone and turn all the notifications off Jonathan you never can because they always got some slimy ass new update to do then you know all your notifications go back on and you're like I thought I just turned everything off. I'm telling you. It's the you know, there's like 1000 buttons you have to push to actually turn all your notifications off. So the only way I really mean it is that my phone's been on silent for 10 years, like since the first because I mean I already want to pick it up enough . I don't need additional notifications going off to make me want to pick it up more. So yeah, I understand. I gotta be intentional about setting you know, this wonderful gift down. Because also, I need to let my brain go to the pharmacy where you've left the building, you know what I mean? It's you walking away from a physical thing. And once you take that lab code off your Jonathan, but man, you carry this thing around so you got to be a little bit more intentional. You got to grow up and that's one of the things that I think I realized I had to do if I wanted to be in business for myself, I couldn't be somebody who my thing was back when i was 22, 23, 24 years old i got clean  i wanted to go into online business while i was doing construction with my dad, I got, like my concern that just the way of how I act and in terms of my my habits and ultimately being more disciplined you know when somebody is not telling you what time you have to be at work and if you want to keep your job now you have to tell yourself that, I like to sum it up with saying this with more freedom comes more responsibility do you agree with that?

John: Absolutely. That was my driving force was freedom

Dave: This has been a great chat. I know I've learned a lot. @Johnosuggest is where we can find you. Our hope is is that today you make a decision about significantly this journey, and if we can feature on the show, fantastic if not, if we can help you change your life in a better way by helping you develop skills that you can in run businesses that are easy and simple to kind of get up and running compared to other things and do it from home. In you being you determine your essential or non essential don't let somebody else determine you do. I guarantee you live a happier life. Alright my friends, get out of here. We'll see you back here for another episode tomorrow. Peace.