Dave: What is going on my friend Good morning, Dave sharp, I'm going to be piloting this airplane today. And I want to welcome all of you to wake up legendary. If you're brand new here, we do this show five days a week, five days a week, that's roughly 20 episodes per month. And each day, pretty much we have a client or student or an affiliate of ours who is taking our training and our platform and getting results and crushing it. And these interviews are completely and totally unscripted, unplanned. Matter of fact, I just logged on about 30 seconds ago, said hello to Jacob, and asked Matt, our cmo if we were ready to go live. And so with that being said, let's welcome my man Jacob to the show. What's going on, brother?
Jacob: All right, thank you for having me. This is awesome
Dave: Were any lies detected?
Jacob: What you just said from your side pretty much sounded like straight facts from what I heard.
Dave: I logged on for about 30 seconds, I'm literally here, you could come on here, literally and just bomb the hell out of us. And I would be totally unprepared for that. And quite frankly, I would let you bomb away. Honestly, I wouldn't like to kick you out or boot you off. Because that's just how I think that businesses should run their business these days. I think that being transparent, and having real conversations with clients and and is kind of the way to do business in 2021. I don't have an intuition that you're going to bomb us this morning. As a matter of fact, I think we're going to talk about a lot of cool stuff. But what's your thoughts on Jacob, the idea of us doing the shows of us having these conversations in just such an authentic way and just kind of doing business in that way, versus, you know, maybe some of the older ways, more traditional ways where you put on that kind of suit and tie and that smile and told people what they wanted to hear?
Jacob: Well, the authenticity and the transparency of live streams totally resonates with me. My affiliate marketing business right now almost runs entirely on live streams, like I'm promoting on TikTok. And I do live streams every day. Pretty much six days a week right now. I go for two hours a day, usually sometimes closer to three hours. Like my TikTok strategy it almost exclusively relies on the live streams. I only post one video a day on tic tac, but then I stream every day. And I don't have any. I don't have any plans. I have like a few pages on my computer. I go over just basics, like affiliate marketing stuff like my funnels, just like graphics to teach people the basics.
Dave: Yeah, give visuals and use visuals throughout when you're talking. Yeah. Yeah.
Jacob: But it's just a raw authentic like transparent stream. Every day just field questions. Tell people everything they want to know. I don't hold anything back. And like, you know, I'm not in a suit and tie. I've been wearing the shirt for like two days now.
Dave: Something I love I love on the internet that, you know, viewers can't smell us, right. Yeah. So you know with that transparency just like that authenticity, like I show people like I'm in my living room right now. I'm not in a studio, like, basic equipment, like streaming out of a phone, like anybody has, like, I always like to drive home that point like anybody can do this, you don't need any special technology, you just need to sit down and learn the skills. Yeah.
Dude, I had no idea when I, when I just talked about what I said, you know, with the king of the the live stream in the end the gist of what we do here every day that you do that, you know what I mean? Like, it's hard for me to keep up with what everybody's doing. And sometimes, I'm getting to know the guests like, in real time, like right along with everybody else, because our team, you know, tees up these interviews and stuff, and then I kind of just kind of show up about 30 seconds ahead of time, and I'm like ready to rock. Gonna like getting to know people on the fly, right? Which kind of gives it more of I think it's honestly better that way. But I had no idea that you did that much live streaming. And that was such a foundational piece of your business. Like what a what a what a what a kind of weird. What do they call that a coincidence? So while you're your business, is that heavily about live streaming? And that's really driving the majority of results. So when did you discover that? I mean, when did you do your first live stream? And how long have you been doing affiliate marketing just in the first place? I know you were doing drop shipping before this?
Jacob: Yes, I tried drop shipping. I did it for like a few months. I was dabbling. Kind of like the end of 2019 into 2020. I did see like, I never made any real money with it. I had sales coming in like I was able to see results. But it's actually right when the Coronavirus hits. So like the whole supply chain for China was completely gone. So I kind of just pushed that aside, and then I lost my job at that point. Because that was what you were doing serving bartending restaurants, which was funding like, obviously funding my online businesses, so I had to kind of pull back because I didn't know where money was gonna come from. But luckily, the pandemic assistance kicked in, and I was fine. So I started looking into more online businesses. And I found affiliate marketing, it seemed like a great business model. Yeah, so I tried the blogging style. And I tried the more direct response model with things like funnels, and email marketing. And I was when I started this before I found Legendary Marketer, I was just learning from you. And I got the basics down. I was kind of running solo ads, like just paying people with email lists to send their traffic to my funnel. And I did that for like $300 on ads, and I think I made one sale like a 130 dollar sale. And then I saw people on TikTok making crazy money, or at least claiming to make crazy money with high ticket affiliate marketing. And then I went through Legendary Marketer training. And I learned how you can promote high ticket products with basically the same strategy that you would promote low ticket products, but for much higher commissions. So once I found that you could do that, I've just been with that ever since. And that was in December. So I went through legendary marketer training in December, and I actually struggled for a few months to really see any good results. I think it was like three months in when I actually started to see profit. But like I tell people, my first month I made $2 in commissions, like I think I made two lucky commissions. And I wasn't streaming at that point. I saw people streaming and I knew it was like the way to go. I noticed that the people streaming consistently were making like, they would have people on the top of the leaderboard consistently. So I knew that was the way to go. But honestly I had so much anxiety like getting on a live stream. I had anxiety getting on TikTok in general, like just putting myself out there because I really don't use social media. I'm not actively on the internet. Yeah, I've always all the things I've done online were like behind the scenes kind of stuff like drop shipping, you don't show your face. So when I started putting myself out there like this was way out of my comfort zone. And the live stream was just like another step out of my comfort zone. So I avoided it for months and then it was honestly just like maybe a month and a half ago I just really like had a talk with myself and I was like Jacob if you want to make this work you got to get on the stream you got to do with like it's obviously what's working. Like you look at the Legendary leaderboard, I always tell beginners when they want to start getting into promoting Legendary like look at the leaderboard, look at what people are doing. Like obviously that's what's working. You know, that's why I finally just stopped taking myself and shook myself and said, You gotta do it, you got to go streaming every day. That's what I do. Now I stream every day. I like to force myself to do it. And it gets easier as you go. But that's really the only way to make it easier is to just kind of throw yourself in the pool.
Dave: Yeah, yeah. And you know, it's hard to kind of track what everybody's doing in our community. Because, you know, you can't particularly see a leaderboard for people who have health offers or jujitsu offers or self defense offers or weight loss offers, like, but yeah, you're right. You can, you can, you can see, you know, our affiliate, you know, leaderboard and most people are doing live streams. Ken says, What do you stream about? We'll, we'll ask Jacob about that here in a second. But the first thing I want to talk about, or ask you, you mentioned, the anxiety you mentioned. And I think that, you know, there's always this, there's, there's this kind of there's this, there's this trend, to where these, these these gurus and want to be gurus and goblins who want to be people's, they want to be there. They want to be their guru, so bad. There's some guys out here who so badly want to be gurus and goblins. It's hilarious. But they want to, they want to tell people, you know, oh, well, I'll teach you how to make money without showing your face. And they'll make it so easy for you and all this kind of stuff. You know, kind of enticing people in with this sort of, Oh, we can just we can just show you how to do it, you know, without, without you being uncomfortable at all. And that's, that's cool in one respect, but, but I also think, from my perspective, the people who have turned marketing and online marketing into a full time career, not just something to where they make a couple of bucks, here are a couple of bucks there from some silly little gimmick that they're doing. They're building real brands, they're building, they're pushing themselves out of their comfort zone, they're doing exactly what you just said. So I'd like you to talk a little bit about if you would say a little bit more about pushing through that anxiety, particularly as somebody who came from the restaurant industry and who was a server and who wasn't even on the internet, and who didn't even post before. I mean, this is so many people's story, this is so many people's situation. And then some want to be a guru or Goblin comes along and says, oh, come here, and I'm going to show you how to make money without being uncomfortable. You pushed yourself through the uncomfortability. And now you're really, really doing so much better. And in getting much better results. I just like you to say a little bit more about what that process was like, maybe we can inspire people and let people know why it's important to kind of push through some of the uncomfortability and not just go for the the easy way out gimmicks and so forth, where they're never going to be uncomfortable. And you see I'm quoting, never going to be uncomfortable.
Jacob: Yeah, I think like what you're getting at with never being uncomfortable is you could take the easy way out today and like not step out of your comfort zone. But then you're going to be uncomfortable for probably the rest of your life stuck in some job you don't like. And that's really like what's driven me to push myself out of my comfort zone. Because, you know, I like working in restaurants. I'm not doing that right now, since the pandemic hit, I've been actually doing Remote Jobs, like just random, like call center jobs. But I don't like working 40 hours a week. Like as much as I like working with people and like restaurants, I don't like doing it 40 hours a week, which you really have to do to make any real money. So like that, to me it is uncomfortable, like having that lifestyle. And so you'd hit the other side of it like putting myself out here on the internet being this like a public figure. This also makes me uncomfortable. But at the end of the day, like I'd rather do this, I'd rather push myself into this uncomfortable zone to give myself a better life. So you kind of have to take you know, there's going to be uncomfortable aspects of both sides of it, but one of them has a better payout one of them is going to, you know, reward you so much more you could stay in your comfort zone today and be uncomfortable with a life you have for the your whole life or you can be uncomfortable for a few months. Like I was now uncomfortable on a live stream like I'm still honestly a little nervous to be on this one with a bigger audience. But yes, my TikTok streams like I usually average like 10 to 20 people. And like it's a lot of the same people over and over again. So I see familiar faces, right? It's hard at first but it gets more comfortable as time goes on. And now my life is already just drastically improved because I've been able to make enough money online to quit my job. So I just took out that uncomfortable part of my life. And it used to be uncomfortable like being on live stream is now like it's second nature to me and like you just hopped on, like I saw you have on here like, with like no preparation. It was like, like, that's how I do my live streams with TikTok and I just like to turn the camera on and like I'm setting things up like I'm not thinking, right, figure it out.
Dave: Oh, yeah, dude it's hilarious man because actually the more I prepare, the more nervous I get because of preparation anxiety, you know what I mean? Like trying to make everything perfect. Whereas if I don't prepare, I just, I just, I move right into this flow state and I'm completely external, completely present with people. I'm not worried about slides or notes or anything. And I'm not saying those things are not important because I have found that if I'm going to do an actual presentation or a sales presentation, or if I'm going to speak in front of a live audience, it's helpful to have slides, props, a plan. But even then I like it, a lot of times, I'll deviate from that. And I'll go over wherever kind of my head and heart takes me based on what's going on in real life. Like not just one I planned on doing, but what is actually coming up for the person that I'm talking to, or what is coming up with a live audience. And I think giving yourself permission to do that. And then, and then allowing yourself to find your flow state is a magical place that I try to be in as often as possible. What comes up for you as I say that?
Jacob: Like when you say like flow state, I definitely, that definitely resonates with me like I think I'm there right now. But when I'm streaming on TikTok, like, I do it six days a week. So I'm not constantly in the flow state. But I know exactly what you mean, when you say that, like you just get in your zone. And I got on the stream, I got my phone in my hand, I got my computer, I'm showing off like this, like I have, like, just visuals to kind of not a full structured presentation, but just kind of my general business. And I just come like I'm in the zone, just rolling through everything. You know, it's showing everything so perfectly. And I'm getting great feedback from the people in the stream telling me like, thank you, this is what I've been looking for. This is the best, like, this is exactly what I needed to know. It's nothing planned. I'm just like, talking off the top of my head. And to get feedback from people like just kind of just spitballing things like it's an incredible feeling.
Dave: Yeah, yeah, it really is. And I it's funny, because people's statistically anyways, people's biggest fear is speaking in public, but people but people, a lot of people's, at least that I've talked to in and I've talked to a lot of marketers, entrepreneurs, so I'm, I could certainly be best are my stats could be biased. But so many people also want to crush it in front of people. You know what I mean? So while it's a fear, it's public speaking, presenting as a big fear, it's also a big dream, right? It's a big dream to be able to crush it in front of people and get that positive feedback. And the cool thing about the internet, these platforms like Tick Tock or Facebook and YouTube is that you actually can do a lot zoom, even you can do a live presentation, in the comfort of your home, in the safety of your own home, in the comfort and safety of your domain, right with your drinks and notes and whatever you have, that's not in the camera. So it's not like you're saying on stage naked in front of everybody, right, which is kind of how it can feel sometimes, you've actually got a little bit of protection, you know, you've the cameras only on this part, and you've got your other notes and props. And so it's a beautiful I think presenting and speaking guys and gals, let me be real direct everybody who's listening, presenting, communicating, Warren Buffett said, and you can look this quote up, you can double your income over a lifetime by simply improving the skill of communication. What does that mean? Certainly written communication, right. Writing more clearly, we write in terms of copywriting as marketers, so that's one example of how your income can skyrocket right? easily double if you master copywriting but I mean, just good clear written communication, but also verbal communication. How does what does that mean more in well, live streaming, shooting videos, being able to do zooms, being able to communicate on camera now we're in 2021, folks, and we just went through a pandemic of zoom is now a household name and live streaming and doing all these things are the new normal, so uncomfortable, yes, but necessary. I think so. It's a great example of what he's talking about. I think that's conservative, you can make 50% more over a lifetime as the quote, by mastering or just improving the skill of communication, Jacob, I don't think that you would consider yourself a professional public speaker. But what comes up for you, as you as I'm talking about, you know, the what I just said, with Warren Buffett and you actually improving your communication and getting outside of your comfort zone and communicating with people? What comes up for you? I mean, I mean, communication is a big deal to a huge skill. And do you see yourself as actively working on being? Have you ever thought of it like that, or, talk to us a little bit about what comes up for you around the topic of improving the skill set of communicating?
Jacob: When you remind me of the high income skill, it's one of the modules in your 15 Day Challenge sales and presented a few months ago, I was struggling with making things work, not seeing the results I wanted to see as an affiliate. So I was going back through the training, looking at those high income skills, like copywriting, sales, and presenting lead generation is the third one on there. But looking into sales and presenting, and just looking at my own business, cuz that's what I do. I look at, you know, structured training, and I try to apply it to my business and see if I'm lacking, see if I can improve on that. And I noticed pretty quickly, like I was definitely lacking in the sales and presenting aspect to that communication. And I realized, like, the biggest thing missing was those live streams. I looked around and saw so many other people streaming So effectively, and so consistently, and they were just doing so much better than I was. And so I realized that's what I had to do. So I jumped into the stream, no real playing, like I said, I figured it out as I went, which I've pretty much done and am still doing. But once I started really communicating just in this transparent way, like exactly how I'm doing right now. Yeah, I saw massive improvement, like numbers across the board shot up, like in every particular every possible metric. So yes, absolutely. Through effective communication will definitely, dramatically increase your business as far as earnings and really everything.
Dave: Yeah. And I do believe you have to find your groove and your own personality and sort of your own as I call it your own schtick, right? Like, you know, you have to find your groove really, we can all compare ourselves to others and try to sound like others and be like others, but finding your own voice is really important. What does that journey bed like or look like for you?
Jacob: So when I started promoting on TikTok, like I did, but most people do, they spill down the for you page, they find other affiliates promoting the similar or same products. And they look at their most popular videos, and then kind of rip them off and replicate them. And that's a good way to get started to kind of learn the basics of the app, it's like you have your training wheels on. But that's not going to happen, you're not going to be able to build your own brand, you're not going to be able to really learn how to make good videos, you're not going to learn how to really communicate, because you're just taking other people's words and other people's ideas. That's a good way to get your foot in the door. But as you go, it is important to create your own identity, create your own words, you know, communicate your own original thoughts. So that's been a journey for me as it is for most people. And you start off with other people's ideas, even with affiliate programs, like they give email scripts, you just copy and paste them. So you get that foundation. And then you wake up to what I do and I recommend all my audience followers to start off with those email scripts that you get with any affiliate program. But then go through and rewrite them, put them in your own words. So and then that sends you kind of you know, increase, improve your copywriting skills, improve your communication skills. But you shouldn't have to start off with a blank slate. Like that's what a lot of people struggle when they're starting their affiliate marketing business. And they have like a blank slate in front of them. Where do I even begin? Like they're given tools with just about any affiliate program they often will give you if they don't have a leaderboard to live to. They'll give you the scripts they usually give you like a landing page like some sort of sales copy, like start with that and put that in your business, fill in the holes and then go through and then putF it in your own words and kind of adjust it as you go. And that's what I've been doing pretty much for the past like six months. I started off with like other people's content, other people's words and emails and funnels, and I've slowly been just suggesting that to fit my own personal voice and my own personal style, but I never I never started with a blank slate because that will that will keep you at a dead end for a while.
Dave: Yeah, no, really well said, I, you know, I want everybody part of the vibe of this show is to inspire but not be not not overhype. And to make it seem as if it's just we'll do this and you're going to get instant results. And if it's not happening for you, then something's wrong with you. Right? That we want to be real. That's what I'm trying to say. We want to be realistic about expectations. So you're here in Jacobs, a streaming game changed the game for me, it was live streamed live streaming and going live on a platform like TikTock, which we're live here on Facebook. So you can go live kind of on most platforms nowadays, you can go live on it, you can go live, that's Instagram, it can go live, at least audio on tick on Twitter. They kind of adopted the clubhouse thing. They're about to adopt live audio on Facebook as well, I think. But some people, Jacob, I know, have gone live and are going live and are not seeing a lot of growth. How do you approach going live? How do you prepare to go live in terms of like, what are you talking about on live streams? How do you keep it interesting and engaging? And what have you found that works the best?
Jacob: So a big thing I see a lot of people making this mistake. And I did this too, when I started on live stream they have a really reactive approach. When you need to have a proactive approach, you need to get on stream and like just start talking, I would do this, I would get on stream there'd be zero people in the room. And I would just start talking, like just rattle off ideas in my head, maybe pull up on a computer screen. And that's what makes people join and actually sit in the stream. Because if you're just sitting there, like I see a lot of people with TikTok, I'll be scrolling. When I see the live streams. People just sit there with their arms crossed, maybe on their computer, but not even looking at the camera. And like there's nothing going on so like, why would anybody join that room to watch you sit on your computer? But if you're already talking, you're already speaking, even if there's no one in the room, it'll get people in the room. And then you have that audience. So you really do need to be proactive in that sense. You need to lead the room, don't don't always ask for questions, or wait for questions like definitely answer questions and respond to the room. But if you're waiting for the room to give you cues, then you're not going to get anywhere you need to really kind of show people What's up, you need to start the conversation you need to really, you know, set up set things up and make something happen before waiting for anyone else to come in. So that's the room itself. But it even goes before that. Because to get people in your room, and to get that traction, you do need to have actual like content on TikTok, you know, invite people into the room. I've noticed that my for what I do now from my videos, like I say I only post one video a day. And I've been doing that for about a month now. And it's something I've had with growth in the past month. But I keep my videos very short, sweet to the point like those classics like seven to fit teens, second long TikToks like the current base, honestly critical snapper in depth. It's just basic, catchy, almost flashy, not crazy, I don't do crazy, flashy income claims. I try to avoid that. But just like quick, short, sweet to the point just to get people's attention. And those are the videos that go viral. And then you get the traction. And that's what's going to get more people in your live stream. So I find that works for me just like short, sweet videos, even if it's just one video a day that will get you there. And then with the stream just being proactive. One of the best examples of this is Calvin Hill. I'm sure a lot of you have watched his streams. Like he commands a room with like hundreds of people. And he doesn't wait for people to tell him what to do. He puts the camera on when he gets to work and he shows you what's going on. So I started adopting that strategy, just really leading the room, not waiting for questions to tell me what to talk about, but just talking.
Dave: Yeah. Well, Lori Richardson said I get distracted mid sentence by comments asking something and then feel very disjointed in my speech patterns. And I think the comment stream can be a live streamer's worst enemy. Because especially if you're by yourself and you don't have a guest or somebody that you're interviewing or somebody that you're talking with that tends to Be the person that you feel like you have to talk to and talk with. And so for me, one of the most annoying things when I'm watching a live stream is when somebody is talking in a stream of thought, and then somebody makes a comment. And they go down there and stop or interrupt the thought, to go and respond to the comment or to even welcome somebody to the room like, hey, so, yesterday, what I was doing was I was going around, and I was putting signs on the corners, because that's how I sell houses. Hey, Brad, welcome to the room. Hey, Susan, welcome to the room. How are you guys doing? So? Where was I? Okay, I was right that that kind of, for me that, that that honestly drives me nuts when I'm watching a live stream. And so if somebody starts doing that, you know, I'll almost almost instantly go away because it's just like, the moment you do that it's kind of like you lost me, right? Because my attention span is short, shorter than it ever has been. And, the second that you stop, like doing it strategically with a cliffhanger is very different than being sort of on your heels, where you're so easily thrown off by people coming into the room. And it's almost like this reaction, like I'm talking and somebody is here, so I better acknowledge them. If I don't acknowledge them, they're going to leave. And it's actually the opposite. Oftentimes, when you do acknowledge people and you, it's almost like sometimes people just want to be voyeurs, right, like I way or is right, people have a desire to sort of watch without being called on sometimes. It's kind of like, what is my opinion of just human being human nature, it's kind of like being in a classroom, like sometimes the last thing you want to do is you want the teacher to call on you, if you're not raising your hand. If you're raising your hand, then you want to be called on to write, clearly, you want to be acknowledged. But if you're not raising your hand, if you're not saying I want to be acknowledged, and she calls on you, or he calls on you, then you feel embarrassed or you feel kind of singled out. I think the same thing is true in live audiences, the same thing is true, but on live streams, people have a desire to want to be essentially an onlooker fly on the wall or particularly in the beginning, when they're warming up to what's going on. Because they're non committal at that point. They don't know whether they want to keep scrolling. So I think it's so important you make an amazing point, both with Calvin but also how you're doing that as well. I do it, I do the same thing on these shows. I'm, I may be browsing the comments or trying, you know, I may, but I'm present. I'm moving. I'm talking. I'm not stopping what's going on in the comments. It is honestly, oftentimes a distraction and not something that I am paying much attention to, right? Because I understand how that can throw listeners off and just make it difficult to follow somebody. I'm a little tangential, and I bounce all over the place. But if I'm my normal bounce all over the place and I'm having 50 different conversations with people in the comments. I cannot tell you guys, if you're doing that, how difficult to track and kind of listen to that is, it has nothing to do with who you are. It just has to do with the difficulty. You want to make it easy and simple for people to listen to you, Jacob, what comes up for you?
Jacob: I mean, that's your way you're talking about not welcoming every single person in the room. I definitely agree with that. Because I've been on the other side, right? Join a live stream. And like I'm immediately called out like my name and I'm like, Okay, hold on. I'm just watching. I don't know if I want to be the center of attention here. And like so. For me when I post my streams. I never don't welcome people. Because there's so many people who come in and leave like two seconds later anyway. It's not worth your time to be calling people out. I just stick to my script, you know, I see the comment stream indefinitely be distracting. I see it come in. But I don't answer every comment. The second it comes in, I'll take a look at it. I'll make a mental note. But I'll make sure that I finish my train of thought with whatever I'm talking about first. Before I get to that, I have a great audience. They're really patient. Sometimes it takes me 10 minutes to get to a question. But I tell them I can't wait to get to it. I'm going to get to it. And I go back through the questions. I scroll through and I make sure I go back and answer everything that everybody asked So I get to everybody's questions. But I don't let it distract me, I don't let it, I don't let it cut me off from finishing the last person's question or finish that train of thought that I was already on. So I think it's really important to have that mental organization of finishing complete thoughts before you start tackling the comments section. So if that means like, avoiding don't even looking at it, sometimes like that, I just completely avoid it. And I just got through it. When I get a chance.
Dave: I would almost recommend that I mean, very rarely, like, especially unless it's a paid training. I'm not even answering questions, man. No, and I'm just, I'm being just straight up. There's, there's strategic reasons for that. There's also just, if you're a paid customer or not, like and so I'm not gonna, I'm not going to spend a whole lot of time here asking questions, like, if you're a customer, something that I'll ask questions, but the strategic part of that is, is that, like, there's an element of authority that you kind of give away when you when you allow one of your viewers to kind of steal the direction of of your presentation. And there is kind of an unspoken rule and like kind of sales where whoever is asking the question, kind of has control of the conversation, right? So you know, because if I'm asking questions, I've got you sort of explaining yourself, right. So if the customer is sitting there asking questions, and the salesperson is sitting there explaining themselves, then you know, the salesperson doesn't have a whole lot of control over the direction of the call. That's why when you're a salesperson, the best thing for you to do is learn what questions to ask, right? So you can guide the conversation based on those questions. And your customer is doing the talking and explaining, and in a sense that will essentially kind of make them qualify themselves to you. If you ask the right questions. This is not sales training, we could go deep into that. But my point is, if you're doing a live stream, and you're taking questions throughout the entire live stream, then what's happening is you're allowing your audience to maintain control of the live stream. So they're the ones who are driving the direction. And what people are looking for when they tune into a live stream. They're not looking for them. They, they're there to learn. They're there to begin from. So they don't want to be in control, even though they're asking questions, right? And they don't know that by asking questions. They're not trying to take control of the call. So they're not doing anything wrong. It's just naturally the way that people interact with live streams. And, you know, in social media content, you ask questions and comments, you make statements, you respond to things that the person said. So, in a sense, the reason why I want to recap and kind of tie this point together, the reason why I don't take questions on live streams is because I don't give up control of the direction of where the live streams are going. by constantly asking questions. There's a setting for that. And for me, that setting is typically when somebody bought something, and I'm doing if I was an affiliate, I might do a bonus live training for anybody who's bought something from me once a week, to where I'll get on a zoom, or I'll get on some sort of a live stream. And I will answer your questions live if you're somebody who's bought something from it. But besides that, you guys, all of you who are listening, have to sort of step into your best self and realize that they're there to learn from you. And they're there to listen to you. And that's ultimately what they want you to do. They want you to speak, they want you to talk, they want you to teach, they want you to show them. And they don't want control of the conversation, right? They're just doing their thing in the comments. So don't feel obligated to respond and just do nothing but long form Q and A's. Because quite frankly, those are not very interesting. Most people don't ask very good questions anyways. So you end up spending two 5, 10 minutes answering uninteresting questions. And instead of just presenting something really valuable for 15 minutes, and being done with it, I'm more experienced, so I can go on for 30 to an hour every day. Plus I got a guest here but if you're by yourself, it's better in my opinion, Jacob to come on for 10 or 15 minutes with an awesome stream of consciousness. One complete thought one, like a nice tip or something simple four bucks to one presentation, not a million different things that you're trying to talk about. And just if you got to make them shorter, make them shorter. But don't just sit endlessly doing q&a, what's coming up for you. But what's your response? Or what's your opinion on what I'm talking about? And does that make sense to you?
Jacob: It makes perfect sense. You set a lot. So there's one thing you were talking about before, like, writing Q and A's only to paid customers. And with TikTok, it's a tricky spot, because a lot of the people in my audience are paid customers, a lot of the people in my life have invested in the products I'm promoting. And then the other half, maybe haven't, or they're thinking about it. And I don't know who's who with the tick tock names like they're these, like, half the people have like user numbers. So I can't tell who's a paid customer who's not. So I really, I like to be open and take every question that comes up. Yes, I lead the work. Like, if I have something I'm talking about, I'll finish my whole train of thought before I get to those questions. And you know, people don't like a boring q&a, where you give these short answers. I see a lot of this happening, where people will answer the question in like 10 seconds, and then just wait for the next question. And like, the way that has been working for me is I'll take a question, I'll answer it. But then I'll go off on a tangent, and I'll pull up my computer screen, I'll start giving examples. I'll take it to the next step. And I'll turn that one simple, like two word answer question into like a whole presentation. Sure, because I try to stay up for a while. Because that helps us with the TikTok algorithm, being on live stream is going to push your videos out there. So like affiliate marketing, especially with the model I'm using, like direct response funnel, email marketing, it's really not that complicated. It's you can't do it, a two and a half hour presentation on it every day, like going over the same kind of stuff. Sure, I kind of just bounce back and forth into like, it's kind of the same, like a 15 minute presentation, right? Like funnels, email marketing in traffic and products like value ladders. And I kind of go over that same presentation, probably a few times per stream. And yeah, broken up with like, little mini q&a sessions, right. But the whole time, I'm really just kind of winging it. Mostly getting it myself. But I think the questions sort of guide like what I'm talking about.
Dave: And I think that's an excellent point. And you're describing how, you know, how it looks in real life, you know, something that I might throw out to you and others who are listening is to create some more exclusivity for those who buy through your links. So you can easily if somebody signs up, have them forward, you the email, the the, the the sales receipt, email, for whatever they purchased, and you can add them to an exclusive list inside of your autoresponder to where each week you email out a zoom link, you guys can all get a zoom account, I think you can have 100 people on a zoom account free, I'm not mistaken. But there's tons of different tools, you can also add people into a Facebook group, it's a great way to get customers into a Facebook group. So because it's kind of like if I have a tick tock account and a Facebook group, and they're both all free people, I might be saying the same thing, especially if I'm reposting content. So the way I might use a Facebook group as just an affiliate is all my free stuff on TikTok, my facebook group is for paid people. So that might be where I do my paid q&a. And what that does is that gives me whether I'm putting them on an exclusive list once they become customers to where I make invites to private coaching calls each week, or whether I'm adding them to a Facebook group. What I'm doing now is I'm creating exclusivity within my audience. So I'm dangling an additional character bonus for them to buy through me to where they're going to get added to an exclusive list which everybody loves to be on. I'm also then going to have a chance to be able to serve them at a higher level, to be able to also even tell them come prepared with your questions to these coaching calls. And now I have one or two hours a week or three hours a week, whatever to where I'm doing this one call for all paid customers. And I also know these are customers. So once I have them on the webinar, I have a chance to be able to make other offers to people who are already proven to buy so it's also a great place to make other offers, whether it be for a course or coaching or something like that. So something for all of you guys to consider. Right? putting people on a bonus list or an exclusive list after they buy, and then creating a, a more private exclusive space to where you can serve them at a different level, to where you can maybe take their questions, or, I mean, do a lot of the same things you're already doing on TikTok just for those people only. Anyways, just an idea, Jacob, or sometimes it makes sense for you to do inside of your business, sometimes it doesn't. But those are some of the things that I've done over the years that have helped me to drive more sales, because I'm offering bonuses, that would be considered a bonus, right. And I could also even create time deadlines to where, you know, once a month or twice a month I run if you buy through my link. This week, I'm going to add you to my exclusive private list, my exclusive private Facebook group, my private coaching calls, etc. Those are some of the ways that I've driven more sales as an affiliate over the years by creating these kinds of different spaces based on whether your customer is a non customer, and adding new to different lists and so forth. So food for thought apply, swipe and deploy at will if it makes sense for you guys. And if you're doing something that's already working folks, then there's no need to deviate from that. Keep doing more of that. I see a lot of people, Jacob, who get results and they say, What's everybody's opinion, and I'm just like, do more of what's working. So clearly what you're doing is working, right, so do more of it. And then make small tweaks and improvements as you go to see if it helps to make things better. If somebody has any thoughts on that, because I'd like to move on and bring this conversation in for a landing so we can let you get back to your business and back to your daily schedule. And maybe we could schedule part two, with you at a later date.
Jacob: Yeah, That sounds great. But I mean, just going off the last thing you said to those miners, I mean, that's been my whole journey. For the last probably six months I've been doing this, you know, people talk about like, I always preach this, everybody says this, you have to stay consistent, you have to keep showing up every day. But it's important to keep in mind the definition of insanity, doing the same things over and over again and expecting different results. If you're showing up consistently every day, but what you're doing isn't working, then you need to make an adjustment to fix it and do something different. Just because you're showing up every day doesn't mean you're doing it right, if you're doing the wrong things. You know, it took me a little while to kind of get the hang of that where I was doing the same thing for like four weeks at a time not seeing great results. And then I realized, like, I need to really dramatically change my strategy. And I'm just doing the past few months really doing it in shorter than four weeks, because that's a long time to reflect. But like every week, I would just get what I've done over the past week, look at my numbers like my views on TikTok like my opt in rates on my emails, the open rates, like just look at everything, look how it's going. And then if it needs to be improved, which it always can be, you just make those adjustments where they're most desperately needed. But just little tweaks over time, is going to leave you with a very optimized business, a well oiled machine.
Dave: And one tweak at a time is always what I recommend, don't make a bunch of huge changes. I see people I see affiliates all the time. And they have something that's working. I've been observing a couple of affiliates, even within our community who are just absolutely crushing it. And then they just make 180 degree turns and just do something totally different or go promoting something totally different. Or it's just like, you know, everybody's got to learn on their own. And I'm not here to manage anybody's business, but it's just one small tweak at a time in parts of my career. When I was inconsistent and indecisive I would switch things up dramatically like a bunch of stuff, like every few months, and I mean it drove my wife crazy because it was and it was sort of this. I had this kind of inconsistent kind of energy where I was like throwing spaghetti at the wall trying to see what stick but also man, it would just kill momentum that I have. And part of if you look at all the great businesses, they've been doing the same thing for years with minor tweaks. You look at McDonald's are still doing the same thing that they did back when they started Coca Cola. They're still selling the same soda. It's maybe with a different design on the K Disney's still doing the same thing, just with tweaks in the theme parks, additional things that are added. We look at all the great businesses to polti. I love restaurants, for example, five guys you go in, and they've got the same core food, the same core process, you know what to expect. They might make small tweaks, but they're not completely changing five guys tomorrow are not coming out and saying, Alright guys, we are now a taco business, we're going to try that for six months and see if you guys like it better. Right? They're, they're sticking with what works. And I can't stress that enough, what you just said is so important, making small tweaks, one tweak at a time seeing if it improves or hurts. And if it improves, stick with it, and then test something else. Great point. And one to really put in your back pocket everybody and listen, listen to and remember, if somebody was based on your experience sitting at one of our checkout pages are kind of on the fence. They're watching this live stream about legendary and aware really, they can take their life from this training in this community. And this platform, both learning from the training, but also learning from others. Could you talk a little bit about how it's just in a nutshell impacted your life, and in the potential that it has to change somebody else's as well.
Jacob: I mean, as far as potential goes like this, this program, this company has given me the opportunity to completely quit my job. So I'm fully online right now. And now I feel like I really have the ability to take my business wherever I want. Like for the past few months, I've really just been kind of focused on TikTok, which takes about two to three hours a day, and then working full time, but I just quit that. So now I still only have to work like two to three hours a day, keep this machine running. And now I have the freedom to do what I want to do, like my next project I want to tackle is getting into starting a YouTube channel and starting making better videos. Because I have a channel that has like 100 subscribers, it's pretty small. But that's like a long term goal I want to have is to have a, you know, good YouTube channel for that digital asset. But working full time, like I honestly didn't have the time to do something like that. It's like a huge thing to tackle. But with this business like this simple affiliate marketing business, I've tried all the other businesses out there, I've gotten into drop shipping, I had an eBay store, I was doing print on demand. And like all these things are great, they work. But you're not going to make a full time income, like any anytime quickly, like to be able to sustain it long term, not like you could with this. So like this is really just, I think the best opportunity to get into a full time income online, even if it's not what you want to do forever, I think it's the best place to just get started. And once you have it running, then you can take your business wherever you want to go. So I'm not 100% sure where I'm going like I take things one step at a time. And I kind of figure it out as I go. I see a lot of people procrastinate and hold back because they don't really have a long term plan. And that is important. Don't get me wrong. But once you have the first step, once you know, first thing you should do, like you can't wait forever, you just have to just get started. And sometimes you have to figure things out as you go. And if you don't like it, then you live and learn and try something else. But if you sit there and contemplate and think oh, maybe you're never going to get anywhere. So sooner or later, you got to just pull the plug and jump into something.
Dave: Yeah, well do you are a natural now I know it might have been uncomfortable. And you've clearly pushed through that uncomfortability. But I mean, the value that you deliver the value that you deliver today, it's been a real pleasure to be a part of it. So keep it up, bro. keep growing, keep learning. That'll obviously keep earning. But it's really impressive that you've gone from restaurants and serving and in just kind of completely offline completely, just behind the scenes to now pushing yourself out of your comfort zone, applying what you've learned and taking it to the levels that you are. It's really awesome. So keep up the great work and I can't wait to have you back and just continue to grow with your brother.
Jacob: I really appreciate that. Thank you so much. If you saw my content when I started you probably wouldn't recognize what I'm putting out now like this has really been a journey like I was really even when I was posting when I started like I was uncomfortable. I can probably tell by watching my videos, but I never let it hold me back. That's one thing I, you know, proud about it even when I was uncomfortable, like filled with anxiety I always showed up every day and just did the work I had to do. And eventually I got to the point where now I'm still a little uncomfortable honestly, sometimes being online like this, but much more comfortable than I was. And obviously things are working out well. So I feel great about it. I really appreciate everything you said. Thank you so much for having me at the same time.
Dave: You're so welcome. And it's so it's so deserve brother. Alright, so we'll do Part Two soon if you'd be willing. Okay.
Yeah, sounds good. Absolutely. All right, Jacob well be safe brother. Stay Legendary. here as well.
Jacob: Thank you.
Dave: See you, buddy. All right, my friends. Really, really what a cool dude 860 affiliate on TikTok is, if you want to go check him out, give him a follow. Clearly, Jacob spent a lot of time and his life quite a bit throughout almost every day six days a week. So somebody else to add to your network, somebody else to add to your massive online mastermind. And somebody who clearly has taken our training, our ideas or philosophies, turned them into his own and applied them in a way that has dramatically changed his life. Yet another incredible success story is that they just keep coming. They just keep coming. I just keep showing up to the show. Every day, our team keeps cleaning up our clients and customers are our affiliates who are all part of our program here. And it's like, well, I get to just sit back every day. And just and just interact with you guys on this show live, who are you know, who have come through and used what we've put out for you to use, which is some training on how to fish not just something to where we're giving you fish. And then you go out, you learn how to fish and you guys are catching fish, you guys are filling your boats up. And that's a really, really cool feeling. I got to just tell you from my standpoint, so everybody Keep up the great work. I hope to have each and every one of you guys who hear this on the show. And that's my goal. Anybody who wants to be I'd love to give you this platform and I'd love to celebrate your success with you. So we'll be back for one more episode this week tomorrow. Between now and then you know what to do, get the hell out of here and have a fantastic day. And we'll see you tomorrow.
