The Ann Summers lingerie company as we know it today wouldn't exist if it weren't for the entrepreneurial prowess of one woman, and her name isn't Ann Summers. In fact, the woman who made Ann Summers a success wouldn't be involved in the company's history for the first eleven years of existence. That woman is Jacqueline Gold.
When Gold's father came to own the company, it had a few storefronts spread around London, England. Just as they do now, Ann Summers sold a large line of lingerie and adult toys–and the shops weren't cutting it.
It was in 1981 that Gold realized that if they wanted to reach their customers, they'd need to get a little more personal. It was then that Ann Summers expanded from a small brick-and-mortar chain to an international MLM. According to their website, they currently have over 20,000 women in their salesforce, and you could be one of them.
The question is, is Ann Summers lingerie the right company to join as a budding entrepreneur? Will you make good money selling Ann Summers products? Keep reading to learn more.
The Pros of Selling Ann Summers Lingerie
If you're taking advantage of our online marketing tips, you're probably looking for ways to launch your own online business career. Becoming an affiliate of the Ann Summers lingerie MLM is a viable option when you're starting out, and there are some compelling reasons to make that move. Let's take a look at what they are.
Building Your Own Schedule
When you become an affiliate of Ann Summers, you make an initial investment of either £39 or £69 for access to your digital account and your starter kit. From there, you can start earning as soon as you want by hosting parties (in person or virtual), marketing products on your social media, and building up your downstream. All of this is done on your own time, which means that you can break the doldrums of the traditional 9-5.
Networking With Other Entrepreneurs
No matter how you launch your career as an internet-savvy entrepreneur, it's important that you master the art of networking. The Ann Summers business model presents the perfect opportunity to get to know the other people in your community who are also interested in paving their own path. As you host parties and build your social media presence, you'll make the connections you need as you continue to grow your own online business.
Ann Summers offers a 25% commission rate on all of their products and a potential monthly bonus of 5-10%. That means that you don't have to push for a promotion to make more money or worry about an income cap. Like any MLM, you tend to get out what you put in, which means that the better you can market Ann Summers products, the more you can increase your sales–and your income.
(Speaking of promotions, it does appear that there is upward mobility when you sell for Ann Summers. However, it is unclear what the perks are of moving up the Ann Summers ladder.)
The Cons of Selling Ann Summers Lingerie
No MLM opportunity is perfect, and Ann Summers is no exception. For full transparency, we'll take a look at some of the cons of selling Ann Summers lingerie and other products.
Oftentimes, new entrepreneurs join MLMs with the hopes that it will teach them the ins and outs of running an independent business. They are then often disappointed by the lack of resources provided by the company they sell for.
Ann Summers does provide training and support, but it certainly doesn't provide sellers with the full scope of tools they'll need to succeed in their online business endeavors. Instead, you will need to find marketing courses outside of Ann Summers' internal training if you want to learn the truth about online marketing.
Unclear Investment Requirements
If you're new to the MLM industry, you may not realize that many MLMs require you to make product purchases in order to make sales. Granted, these products tend to come at a discounted (think wholesale) price, which means that you're not paying nearly as much as your end consumer. Still, the investment can take a toll, especially if you're struggling to land sales.
As we mentioned earlier, you'll need to purchase a starter pack to begin your sales journey with Ann Summers. You have the option to purchase the Starter Kit or the Party Pro Kit, which gives you a little wiggle room on your initial investment amount. However, it's unclear how much you'll need to spend to keep your arsenal stocked with Ann Summers products over time.
Unclear Income Possibilities
You came here to learn if you can make money with Ann Summers and the answer is yes. What's unclear is how much you realistically stand to make.
Many MLMs offer what's known as the income disclosure form. This form tells you how much an MLMs affiliates are making on average, which can offer you a much better indication of how you can expect to do selling their products. They may say that you can make up to six figures as an affiliate, but when you see that 90% of their salesteam is making a much lower amount than six figures, it paints a different picture.
Ann Summers appears to be one of few MLMs to keep their income disclosure form under wraps.
Learn How to Maximize Your Entrepreneurial Potential
Ann Summers may be a good starting point for your career in online marketing, but it may not get you where you want to go. There is money to be found in selling Ann Summers lingerie, but not without the right marketing skills.
To start developing your marketing skills, consider enrolling in one of our online marketing courses. Our Online Business Builder Challenge is a crash course that will help you maximize your entrepreneurial potential and only costs $7 to enroll. Join the 80,000+ new marketers who have already unlocked their potential with the help of Legendary Marketer.