Below is the transcription for this episode:
Dave: What is going on my friends, this is Dave Sharpe, Hey, I am super excited about today. Okay, and I'm going to tell you why, is because every single day in our community we have people who are looking for, basically, to answer the big question of how can I start making money, when am I going to start making money right, this is kind of such a, you know, it's it's the question that's front and center on every single person's mind, as they're building any business but especially this right because you're working, you're creating content, and you see other people like Stacy law, who I want to bring on here in just a moment. Really kind of crushing it. So I want to figure out what is her secret today and have her breakdown and dissect a little bit of her journey over the past year or so, basically going from brand new to now making triple her salary. Okay and I want to confirm with her that that's actually what she's been able to achieve. Now we're going to talk about some numbers and results but I want to give a big disclaimer here. Before we start, the average person who tries, or goes through any information makes no money at all. Any person who starts a business, especially online, usually makes no money at all. And the reason why I believe this is simply because they don't do anything right, or they don't do what it takes to be able to succeed. Now, sometimes it can be a skill thing or sometimes it can just be bad luck, I guess. It's certainly not the case with Stacey, since it's not the case. I want to try to get as much information from her as we can about how she's been able to do what she's done. This is going to be a good one but that being said, Stacey was. Welcome to the show.
Stacy: Hey everyone thanks for having me again.
Dave: I love, can I just say I love your tattoos like you look what I like what I think my wife is going to look like. Here in like a year or two, because she got her first kind of floral tattoo on her. Yeah, we actually went to, we actually went to Toronto for her to do that.
Stacy: Right in my town.
Dave: Are you, are you from Toronto?
Stacy: Yeah.
Dave: Where did you get your tattoo? I have a what's the, you remember the name of the place.
She just moved. I wonder if you guys maybe went to the same artist.
Stacy: I know, imagine that. That'd be funny.
Dave: Yeah it was it was it, it was a young girl she was probably in her early 20’s, but like so good, my wife found her on instagram.
Stacy: Yeah, that's where I found my artist as well.
Dave: Yeah, Instagram, and they look very similar, like they're really, they're really nice, they're real, I mean, sometimes a floral design isn't done right, but yours and my wife's looks excellent. Stacy: Yeah, it all depends on the artist. Yeah, but they are really great.
Dave: Do you remember what your tattoo artist name was?
Stacy: It was Lou.
Dave: Lou? That's the same place. Let's talk about marketing. So while we've got you know 100 people on the call, guys we were just having a little conversation about the lovely tattoos here.
So, you know, I talked I intro, this show today with this kind of big question that I hear so many people say, which is like Dave I'm doing the work, or I'm posting the videos let's take TikTok, for example, I'm posting the videos I'm making videos, I'm starting to kind of find my beliefs, my message, but I've, I've only made one or two sales, you know, can you take us through your journey and you kind of explain a little bit about what it, what it looked like when you started. And what, when you started finding momentum. What, what changed or what do you think was the main reason why and I'm sure you get that question a lot from people as well. How fast am I going to start making money?
Stacy: Yeah. Yeah so, I mean, when I first started I was brand new politically and marketing like Legendary and the first thing that I ever tried and started learning with affiliate marketing which, which honestly was awesome and I've loved it so far, but when you first start you, you're really not sure what's gonna happen and for me that was kind of where I was sitting, and I kind of made this commitment to myself to just, no matter what happens regardless of the results or the income is it just be consistent for at least three months straight, like don't even really look at the results because who knows what's gonna happen, and I find that when you focus too hard on getting the result, you sort of, you lose your path, you can you, it kind of ends up doing this because you're chasing the result, instead of chasing like the knowledge and learning how to actually build an online business. And, I mean I've tried other online businesses before we talked about this last time I tried dropshipping and in social media marketing and doing you know advertising for other people. But with that, I didn't really do what I just said. I was always kind of looking for that fast result because to me results meant I was doing it right. But with this, I learned that results don't actually mean anything. Results are just results, what if you're doing it right, you actually learn the process, because if once you learn how to do the process right and you're consistent with that you can replicate results whenever you want. If you're just focused on getting results and you don't actually learn the process, and kind of take note of that in your mind, you won't be able to replicate the results again, because you won't really know what you did so for this. It was more focusing on learning the process and perfecting a process versus hurrying up to get results. And the funny thing is, as soon as I learned how I started doing that, that's when I started seeing results. So, like consistency which, I mean, I was talking about with Matt like consistency is a really big thing, focus on being yourself, focus on the process and be consistent with that and then you'll find your audience because the people who are like you and can resonate with what you're doing will come to you and it sometimes takes a while it may not come quickly. But ultimately if it takes you a year to build a business, or longer, even like five years to build a business that will sustain you for the rest of your life. That's a very short time in that, you know, big picture. So, I mean, for anyone who is really looking at the results really quickly just try to focus on, you know you're building something that you're trying to make sustainable for ever, not just quick results in quick money which I know a lot of people, you know these last few months I've kind of seen a lot of people are kind of in that mindset. I think the main thing is to just focus on building something amazing. And then the results will come.
Dave: I think I think people are, I think people have always been focused on money, and it's, it's, it's a bit of a, I think, employee mindset, it's how we've all been trained that if I put in an honest day's work, I'm gonna get an honest day's pay right if I put in a week's worth of work I mean, we have people who come to work here at legendary and they they're, they're like, why didn't I get paid at the end of my first week and we're like, Have you ever had a job before like there's we paid two weeks and a rear so there's even people who have had jobs who forget that, and they want to be paid at the end of the week. So I think there's a completely different shift in terms of the expectations of when you're going to get paid for the work that you put in that resonates with you at all. Was that something that you had to shift or not really.
Stacy: Yeah 100% I used to work shift work, and it's the same thing like you have this set job and you're kind of trained, I mean I've been working since I was 15 years old so I mean, it's, it's kind of one of those things that you need to train your mind to realize that when you work for yourself, no one's paying you, you don't have a boss anymore, you are your boss so you're working towards goals instead of paycheck. So that's kind of a shift that you need to, to, to put in your mind that you're not really working for some beated you know handout money to you you're working to achieve whatever goal that you set out so you need to be very careful when you're making your goals because sometimes they're not realistic so it needs to be something that you just need to change that, that you know you're your own boss, you are working towards whatever income you want to make and it's not a paycheck anymore.
Dave: So you mentioned the shift now we're going to come back to your process and stuff. Later, I want to learn more about what that means to you, but I want you to briefly touch on, if you will, for those who don't know, kind of, what you used to do versus what your life looks like now. You can you talk a little bit about how you used to work 12 hour shifts to make extra income, just to pay your bills, how you missed time with your, your daughter, and how eventually you quit that job, you found Legendary, and I want to make sure that the quote that I quoted earlier about you actually almost tripling your yearly salary in six months this year was accurate, can you take us through just the nutshell version of what that looked like leading to where you're at now and what's happened.
Stacy: Yeah, so, so I used to work at a nuclear plant, and I worked shift work not all the time but my regular job was nine to five, but for me to really, you know, make extra money if I wanted to get ahead in life I had to work shift work so that meant working 12 hour shifts rotating days and nights, and that meant leaving my family leaving my daughter at the time she was two and a half when I started doing that and, you know, for all the moms out there, it's hard to leave your kids like it didn't feel natural to have to do that and and have someone else, you know, raise them it was my mom that was really lucky. My mom was after her fourth but my husband and I went to work, but it's still not what I wanted as a mom, but at the time, that was just what we had to do.
I did that for about. I worked at that job for about 15 years but the shift work was for five years, and in the time that I was working 12 hour shifts, I actually worked six years and the time like an extra years time in the five years so I worked six hours six years worth of time in five years so to me I looked at that as I last year. Like I know it doesn't really work that way but to me that's kind of how I was visualizing it and that's the years was the time where I could have been with my daughter with my husband or spending time doing the things that I want so I kind of did a look at what I really wanted for my life and at that time I had already started going down the road of online business trying to make money online I knew it was possible and I kind of started with dropshipping and I tried to to work that out, and it was very hard to do that. Plus, trying to start an online business like less, spend time with my family so I made the choice to just leave one of them, and the one that I picked was my job, which at the time, people think you're crazy because I mean I had worked there for 15 years and it was a job with pension and benefits and, and, like people messaged me like are you okay like what, what happened, and my response was, I'm actually great, like this was the best decision I think I ever made. It wasn't easy and for the next year, in a bit like I struggled because I thought that dropshipping was going to be the thing and it was much more complicated than I thought. The profit margins are not what what everyone thinks it's, it's difficult to actually run a sustainable business that way and, which is what led me to Legendary and affiliate marketing, it was the one thing I hadn't really tried before and I'm not even really sure why it was just something that I didn't think that I wanted to do, but I've been hearing more about it and I've been seeing actually people post about it on Tik Tok like which is, which is kind of interesting because that's how I found you guys, and so I started doing some research and I decided you know what, I'm going to try this. One last thing, and I'm actually going to commit to it like I kind of explained before for the next three months, I'm going to just, like, go for it, and, and no matter what the result. I'm just going every single day. So, that was in December of last year. And, you know, the first month I just wasn't really sure what I was doing I'd never been on TikTok before I didn't really put my face out there I didn't like hearing the sound of my own voice or seeing myself on camera, it was just so weird, which is what a lot of people struggle with. And I just had to say you know what it probably took me a week to make my first kickoff. And I've mentioned my cages go post it, and then from that point on it, kind of history because from that, that first video I posted three times a day no matter what, whether I felt like crap whether I was tired didn't really matter, every single day and I posted continually I worked on building up audiences, you know, in different areas. And, the results just ended up coming once I sort of worked on the process when I, when I started focusing on just being consistent, putting out the content to help people learn the skill of affiliate marketing as best as you can go through the training and really focus on learning the skills. That's when I started seeing a change. After a little while, you realize, you know you focus on, on your process you really start to see what's working better and what not, and you actually need some time to do that it's not just, you know I posted for a couple weeks and why did I not get any sales, it's because you actually have to take a look at what you did look backwards and see the things that didn't work. Those are almost more, the more important things than the things that did work because the things that don't work teach you something, they teach you something that you didn't know before that maybe you thought was different. So, you know the failed failures I don't really like on that but know what it is the failures are almost better for you, long term because that's what teaches you to, you know, pivot and make your business better, so it was really just like consistently for me that that I think got me to where I was, where I am today.
Dave: And where are you today? I've already given the disclaimer so everybody knows that your results are not typical, but tell us, give us actual results of where you're at. You don't have to tell us how much money is in your bank account but just give us an idea of how life has changed financially for you compared to your, your, your job that you put in.
Stacy: Yeah, so for me I have, I you know I was, we were talking about, like, The results but I mean, you know with legendary, and the two times platinum with legendary, but not only just with legendary I have other affiliate programs that I've been, I've been working with as well like other software other things that I've been, I've been working with that, even those alone are almost as much as I made in a year, at least outside of legendary as almost as one of the year in my in my old job so I mean, I don't have we don't have any debt anymore we're actually in the middle of renovating our house which, which I was never able to do working my job I could not save up enough money to do that. I have my dream behind me because pretty much older furniture is in the middle of our living room right now, we're renovating and, you know, we can't. Well, we can't really travel right now, because, you know, Ontario is not fully, you know, open in Canada but we could go on vacations if you know we were able to, which we have never been on like a family vacation in years like away. So, I mean, and not only that I can spend time like the most important thing to me, I can spend whatever time I want with my family whenever I want now, because I know the process, I have a system in place and a process in place that allows me if I need to generate extra income to do something I can do that I know how to put that system in place and make the income I need to pay for whatever it is I need which is when I was working a job before it's okay I'm going to have to I'd have to calculate how many days, weeks, months of work, I would have to work to like buy something that was more like I need to calculate how much time I need to spend to devote to buying something that you need, where now, it has nothing to do with time, it's more of a, I can implement my system, or, and it will generate the income for me and I can kind of put that in place and walk away. It's in do what I want in the meantime where that is not possible, working my old job there is no way I'd be able to do that and I don't have to ask for permission from a boss or my boss, if I can maybe take, you know, a couple days here and there off so it's completely changed. You know it all together. So I mean, I don't even really know how to work. My life is just completely different. It's what I wanted when I first heard about this a few years ago when I first heard about making money online, starting an online business. This is what I dreamed about. And this is where I am right now and it's not even really a monetary figure, it's the time freedom, and it's the freedom to live your life, how you choose to do so and that really doesn't have, you know a specific amount tied to it. Everyone's will be different, but for me I mean I made over and above what I would, what kind of needed for my dream life, and I don't see it as something I really don't.
Dave: Yeah. Well, I say the same thing if I would have tried to set goals, and I did, I would have short changed myself. And I think the tricky part is that I didn't hit my short term goals, but I've far exceeded my long term goals. Does that resonate with you?
Stacy: Yeah, that, that makes sense, and that's something that I also had to learn, because I think that's also tied to sort of a job mentality where you, you make these goals that you think, you know, need to be little, little things along the way when really focusing on the big picture is what I think helps people really propel past the results that they really think they want because when you've never made that kind of money before you, a lot of people don't believe that it's actually possible and. And one thing that I've learned and actually, the great thing about what I'm doing right now is I meet a lot of great people who come to me for help, but what really happens is they help me to, I learn things from the people in my community in my group as well, where, you know, somebody shared something with me that that put what I was thinking into perspective where people kind of, they think they can do something but they don't act on it, or they act on it not believing that they can do it. And I think success comes when you join those two things when you actually believe that it's possible and you act on it because belief alone is not going to get you anything, and actions alone are not going to get you anything if you don't believe that you could do it so, believing that you actually can and taking action every single day just to work on that belief and put that belief in action, is when the results happen.
Dave: And I have the saying that you can't think yourself into a new way of acting but you can act yourself into a new way of thinking, I didn't invent that but it's a saying that I love. And, and I think you're right. The magic is when that belief starts to build. And, and, but it doesn't build first, and then you take the first step, you take the first step, and then it builds, and sort of like watching a baby walk. You mentioned your kids. I have an eight, seven, almost eight month old son and he's just starting to pull himself up right now. And each little thing that he does Stacy. He builds more belief, you can see it in him, he gets a little bit more bold, he gets a little bit more courageous, he gets a little bit more cocky even, you know, he started sitting up right.
I feel like the same exact thing happens with us, we do something. And when we do it, I think that's the part that we should, that we should focus on. But a lot of us miss the fact that when we started we were terrified, or totally insecure about the process, and now all of a sudden, we may be doing things, and actually taking action, but because we're focused, like you said, on the money. We're missing the miracle of the process, which you've mentioned several times, which is the building of confidence, and the building of belief, from the steps that we are taking you believe also that a lot of folks are missing their motivation because they're missing the miracles, because they're not focusing on acknowledging themselves for those steps that they are taking what comes up for you?
Stacy: I can actually relate to that myself because that was me before, and I think that's why my previous businesses didn't succeed or my perfect ways that I was trying to make money online, didn't succeed because I always failed to, like, document the process that I was doing in my own head I feel to miss the little wins like even just starting, or oh I posted a pickup today or I you know I sat and worked on some new emails, those are all went down and and do something that you weren't able to do before. That's a win for you and if you, if you don't document those and this is something that my husband actually, you know, it's very good at, reminding me about doing on, I'm still working on this, but if you don't document the small wins you'll feel like you're not successful, which really hurts your motivation it hurts you. You know when you don't feel motivated, it's really hard to move forward so without documenting those tiny wins those little things that are not related to money whatsoever and I'm not talking about results here I'm talking about processes, when you don't document those small wins, you kind of lose that motivation because you think you're not achieving anything.
Dave: So I agree with what you said whenever you have something that he would tell you to, to document like can you, Can you take us into, like, let us be a fly on the wall of what that conversation looks like, what, what type of things was he pointing out to you?
Stacy: So in the beginning, you know when, when I'm first starting out again. This is one that always comes into my head when I'm, when I'm first start thinking about getting on social media I would say but like who would even want to follow me like who would even want to like learn from me because I haven't, I haven't achieved anything, and he was hitting me like, What do you mean safety like what have you not achieved and like I haven't really made the money that I think people are going to tie to like that and he's like safety, but doesn't have anything like the amount of money you make doesn't have anything to do with what you've achieved but you you've tried multiple different business models that people can learn, learn from you. You started something new and you can document your journey, you are, you know, you're you, and you're trying something else, and that's something that you can use document and share with the world that you've actually achieved a lot, but you just don't see it, and he was very good at kind of reminds me about all of the little things that had nothing to do with money that I had achieved along the way, and, and when you start looking back at that, it really does help you see like you know what I am doing something and know the results may not be, you know at the time, what I wanted in what I thought equal success.
But I, when you start looking back you see that you are succeeding and you're working towards your goal you're going along your journey to along your path towards what you want, and eventually you'll hit the, you know the monetary results but again like money doesn't really have to do with success in a way, like it's all about.
Dave: I'm gonna drop a, I'm gonna drop a gold bar on everybody right now and I hope this, at least I think it is, you know, maybe you guys might think it's a little crumb but I hope I can see this clearly enough that everybody can understand it because I believe this was one of the secrets to my success is that I learned to to take normal everyday things that usually we just ignore and don't really look at, like their big deals.
For example, for me, it was getting off drugs and staying clean. Right. I mean, that was something that most people did. Hush, I don't want anybody to know that I keep that skeleton in the closet. You know what I mean. But I looked at that and I said, I don't have any financial success now. This was back when I was starting, I don't have any financial success. I don't have any wins, like, I don't have any businesses or 1000s I wasn't even thousandaire when I started I was hundredaire you know what I mean like if I had 1000 in my bank account I thought it was rich, but I looked at this thing that I had done, which was get clean from drugs and stay clean for a couple of years at that time or a year or whatever, and I learned how to tell that story in a way that, that made others feel inspired by that. And also, I believe that it helped them look at their own life and realize that they also had achieved things. I looked, I took stories that happened in my everyday life. I'll give you a funny example: one time my wife got into an accident and broke her neck. It wasn't like a hole, it was a fracture in her neck, and I actually wrote an email about it and turned it into like a marketing angle, she actually got a little upset about that because it was kind of like too soon moment she was like, still a neck brace and I'm writing a marketing email about it. But I learned to take those every day moments. People can let me know in the comments if you're picking up what I'm putting down. I learned to take those every day, moments that most of us miss, Stacy, that the most of us just as you were doing at the beginning just overlooked because we're always looking at the Lamborghinis and the mansions and saying all that I need to have that before I can have the authority and the platform to be able to actually speak with confidence. And what I learned to do is I just learned to take those, those, those sort of everyday achievements that all of us have actually had done, but nobody vocalizes nobody turns those everyday achievements into like a heroic story. And what I did was I learned to take those every day. Moments those every day wins that we all have, but none of us give ourselves credit for. And I learned to take those every day little wins, like somebody cutting me off in traffic, and I just inside I was raging. And I sat there in my seat, and I just said a prayer for that person. And I said, You know what, they must be having a bad day. I'm not going to make it worse by Robert Johnson, and I drove home, and I had a beautiful dinner with my family. That's something that we all can relate to because some days we pray on other days, we have our peaceful nature to us and we say a prayer whatever for the person and we go on home and we're good people right on that day, we don't. We didn't contribute to the misery of society. That's what I learned to do Stacy, that's what I learned to do at the beginning, and I still do that today. I take those small stories that all of us have in our life. And I put words to them. I actually turn them into a story and what that helps people do is look at me with more inspiration and more kind of motivation and positivity, but it also makes people feel seen, because I'm also telling their story. And if I was talking about Lamborghinis and mansions that would not make anybody feel seen because 99.999% of people can't relate to that, but when I tell those everyday stories, and I turn my everyday normal life into a heroic journey, it's funny, it's exciting, it's inspirational, and it also makes my audience feel seen and heard, and like, they're the hero of their own life, what comes up for you as I say that Did that make sense.
Stacy: It makes complete sense. It, it, I think it's an amazing way to reach out to people, and like you said, people feel like they, they are seen I liked the way that you said that that's, I think that that is why when you kind of spin that into like what we're doing, especially with social media, and even like TV that is why I think people love reality TV and love social media because a lot of the times and a lot of the accounts and a lot of the channels that you see doing really well are just people who document their day, and people are really looking for, to feel like they belong to something, and that they're okay and that they're not, you know, doing something so wrong so I think that that is a great way to do it, it's something that I personally need to work on for myself because, you know, I've always kind of struggled with join people my weaknesses, it's something that I have, I have been okay with saying now that i i It's something that I personally need to work on myself and I think it's a great way to actually find your people like find your group, find your audience because your true authentic you, is, is who you should be showing and will really actually attract more people than you think. And it's something that I'm working on myself. It's something I need to be better at but you know, again this is a journey. It's something that, you know, a process and a journey that I'm on myself so you know I will get better at it and you guys will see more about my, like, my life, I'm sure as I go along but yeah I think that's an amazing way to put it.
Dave: Well marketing is storytelling. At the core of marketing, great ads, you know, there's this watch brand named Paddock Phillipe, it's like this, this super 200 year old watch brand, and they have an advertisement. And it's kind of the most famous advertisement, it says you never really own a Paddock. You merely look after it for the next hour. And I mean, to me, it's like oh my god it's like, it's like, what they're doing is they're positioning their watch, as a, an heirloom right there are other, there are other advertisements that I remember is, they have a steel watch called the Nautilus, and they say it's the most expensive steel watch in the world right positioning, you know, and then they tell you why they're positioning it as a luxury item, even though it's a steel watch. Right, I mean this watch, you know, this watch is $35,000 for a steel watch, whereas this Rolex is $9500 You know what I mean. So, it's the story: What is it, what story are you telling in your marketing and what we all fail. Our biggest failure is, simply, as I said, seeing everyday situations and happenings in our life, the moments where we have a motion, particularly where we're angry, or we're sad seeing those moments, and then telling that story. If you read a great novel, if you read any book. What sucks you in. Is not the 30,000 foot perspective, it's how a author takes you through the details of somebody's day. The details of somebody's outfit. The details of the smell of the room when they walked into the restaurant, the details of the taste, the way he felt the way she said this in her face moved right it's those, you can we can string, a small little moment in life, that only lasted 30 seconds or two minutes into an email into a YouTube video into a tic toc. Right. I think what we're all looking at are these big achievements, and we're stuck on. I need to make this much money, and then I'm going to do something right. But the truth is is that people can't relate, they're not as interested in, when you make it to the top of the mountain because they're not at the top of the mountain. What they want is you to describe what it's like to be at the bottom of the mountain. In what that climb is like, so they can feel like you understand that. And when you understand when they feel heard and seen and understood this was, I was at an event with my wife, she brought me to go see Oprah. About five years ago down in Miami. Oprah is one of the best storytellers. And the best at making a large audience there's been many women who have done TV sitcoms, or up, you know daytime shows talk shows, I guess they're called. Many women have tried this over the years but she's built the biggest audience in Bend the largest influencer and the sentence that she said that will always stick with me that all that actually I didn't understand when she said it took me a couple of years, and now I think I do is that we all want to be seen, heard and understood. That's all. Yeah, that's all we want, if my marketing is all about flexing right, flexing what I have, or flexing what I've done, or flexing what I've achieved. I'm not making anybody feel seen, heard and understood. Matter of fact, what I'm making people feel is probably jealous, envious, less than, and not seen. So I hope you guys are picking this up but I'd appreciate it if you set it in the comments if you are, because this is the, this what Stacy has said and what I'm now piggybacking and adding on to it, I believe, is the missing piece that so many of us have. And unfortunately, it forces us to quit before the miracle happens. Miracle happens in your business. Do you agree with Stacy?
Stacy: I 100% agree with that, I do everything that you just said completely resonates and it's, it's what I'm even seeing from, you know what I've been trying in my own business, people don't necessarily. You think when you're creating that people will want to see the results that you're getting, but the best content that performs the best is really the ones where you document what you're doing, and anyone investing hair right, right.
Dave: Yeah. Like, being like, Oh, I got to be perfect for this, and then you get all dolled up or I get all in my comb my hair just perfectly look like the perfect gentleman in the video flops right yeah whatever video takes off and it's like what Yeah, right, because I can relate to this shit. Exactly.
Stacy: And that's it and you know any woman can relate to because the time that you go out and you, you just throw on whatever, like you said messy when you go out someone's like, Oh, you look nice and you're like, what, it's never you know what I mean it's that moment.
Dave: Yeah, I do that to my wife all the time like she'll like to set a pair of sweatpants.
Right, but then she'll get all dolled up in the eye like what and she's like, she's like, she got cuz she spent all that time getting ready, and it's weird. You've said the word process that you guys call it process up and Canada but I wondered if you could just say a little bit more you said find your process, find your process do your process you. You said that so many times that I just.
Can you say more, give us a little bit more context about what is your process, what did that look like for you to find that. And now what does that look like on a daily basis in terms of your approach to things, and how you think about creating marketing?
Stacy: So in the beginning I'll start from when I, when I first started that my process just began with learning the skill, and being okay with implementing it imperfectly, because you're not going to be, no matter what you do, right in the beginning so a lot of the posts that just began with trying something, and seeing the result. So in the beginning, that's what I really suggest that people do is just try and watch, try and watch, try something and see what happens once you kind of have been doing that for a little while, you can look at the, like, when I say results I'm not talking about money, but look at the results from what you do, whether it's how many people if you're posting on social media for example, how many views that gets whether people are commenting whether it seems like the people you're trying to reach, are actually, you know, receptive of what you're saying, once you kind of have that down, you can start to make, you know, a plan of okay I have some examples of what, what has worked and what has not worked so I'm going to focus more on what is working. So that is sort of the beginning process is just to determine like try and fail and figure out what works best for you personally as a marketer, as you know, regardless of what is it that you're trying to do. And then after that, for me it was more of continuing that process of trying and failing, but then putting systems in place like automated funnels your email marketing sequences to complement that you the content that you're creating the marketing that you're putting out there because the goal as, you know, an affiliate marketer in it, at least for me as an online business owner is to, to have as many things happening in my business without me having to touch them so your automated process like learning how to build great funnels and learning how to how to send out emails to your list, emails that you know, aren't they are selling like you said that are really just, you know, genuinely, you know, reaching out to them to make them feel like you understand them. So a lot of the process for me is just try and failing, like, really focusing on what I see work, and then in my day now I just kind of tweak those processes look through and check to see the traffic's on my funnel, check to see whether my emails are being open, look at the views on my, on my content, and really just try to slowly pick away at the things that I think will make those things better, and allow me to actually step more and more away from actively doing those things to me. I mean freedom to me is, is not the money, it's being able to live the life that you want so the goal for me is always find ways to do what I want to do with the least amount of time that it will take for me so I'm always looking at ways of perfecting, you know what my funnel looks like or researching other other brands other funnels, whether it's affiliate marketing or not, that, see what they're doing and watching what works. So, I mean my day now is, is really more focusing on creating content and usually how I start my day, then I follow up with all of the different audiences and groups that I've kind of built around what I do, whether it's, you know, calling somebody's YouTube channel going into my Facebook group and helping people out. Messaging VMs for anyone who is looking for help. And then, you know, after that it's just kind of repeating that process every day. So it's not really anything complicated, a lot of people think that there's some secret process that's out there some secret strategy that you need to do but it's really just trying to get better and better at what you know already work, getting, getting to learn those skills, and instead of always having to refer to notes, getting them in the back of your mind that you are, you know that without thinking about it so it's not like anything complicated for me it's just, you know, working on what I know works, and helping as many people along the way.
Dave: So we know that you're, you're kicking some major tail on TikTok. And that's, and that's awesome. You've, you've been able to keep your views consistently high. Whereas, I've seen other people who have kind of gone kind of shot up to the moon with their view counts, and their audience, but then, like for example I saw a couple of people recently who, like, had a great message and great entertainment and great content, I call it edutainment. And then all the sudden they went off doing this big affiliate launch and got kind of confused. Our audience started pitching hard and they're just their views just shot they almost killed their channel, doing that. You've, you've just consistently had good solid view counts, and continuously grown your tick tock account. I want to talk about YouTube here in a moment and then we'll wrap up these are going to be the last couple of questions but what would you credit the growth on your TikTok channel to?
Stacy: I think it really is what you already sort of mentioned that it's being consistent, because when there's two things that kind of come into play with social media that I think people don't realize one is your audience, they follow you for a reason, and usually it's for a specific video that they find it's usually your most viral video you get a lot of your followers from but not even you get some from, you know, all along the way. So when someone is following you for a specific video and you're, You've been talking about something for a while. If you suddenly change what you talked about and it confuses them, they came to you for a reason so if something is working, like don't like it would be silly to change that. I mean, it doesn't mean you can't try something else. But that doesn't mean try it on the thing that is currently working for you so if you find a messaging or a way that you deliver your content or a type of thing that you do that is working just stick with that and write it out as long as possible and don't try to change it, unless it's not working. If you suddenly see that you've been doing the same thing for a really long time, your messaging has remained consistent and then you've noticed that your views are going down, that is the time to look at your content and think okay I might need to make a change. Another thing with social media is that there's an algorithm in place.
I mean, I've been having issues with my TikTok account but even though I haven't been able to post for a little while because TikTok is being silly right now. I still am getting views on my content, I'm still getting consistent views because my messaging I think is consistent people come to my account for specific reasons because they liked the content I was creating for certain, for whatever reason that they decided, but also that algorithm is going to show your content to people who, it has looked at in the past have followed you like do and watched your content so if you change that in the algorithm is showing the content to people who liked it before, it's not going to work if the algorithm is not going to work in your favor so I think the algorithm part of things that people don't really realize is that you're training the TikTok algorithm to show your content to specific people and if you're constantly changing that. It's going to be very difficult for you to get followers because the algorithm is not going to know who shows your content.
Dave: So, yeah, so I think that's something that people just don't really realize that I think is really important. You got to train the algorithm guys that was a that was a boulder I hope you have a dump truck to catch that boulder and carry it back away with you because I see people who have grown massive accounts on, say, tick tock, for example, like, there's a couple of comedians who use the same exact sound every time one guy that I'm thinking of in specific. He's the guy who is the. He acts like a store worker, and people come in and they say, you know, you know, he pretends to be them he's like, hey how you doing, and then, and then he pretends to be the customer. I'm just looking. And then, the music drops and it's like that. Dun dun dun. And he's like, and then he starts to be like he kind of says what's in his head like I wasn't, I wasn't going to try too hard so you I was just saying, How you doing, have a nice day. Like any, and then it's like he's just, he's got the same stick, it's the same structure in a joke every video it's just the content of the joke is a little bit different. He's talking about all the different scenarios that happen at retail stores, and into him as an employee. Another one is this young kid, kind of a heavyset black kid I don't know if you guys have, have seen his content, he's usually in a car, and he uses the same exact sound. And he's, he's like, why are dad's always like, you know, whatever things that dad say, And then he drops a salad, and he talks about his thoughts in his head, and it's just like why are teachers always like, why are neighbors always like, why our motto is like why are sisters always like, and then, you know, it's, but it's the same thing. And the reason why I bring that up is because you just said.
You got to train the algorithm. In, the moment that you go from talking about online marketing stuff for making money or building a business online stuff to even talking about like family stuff, or even any video that has a different type of content. I would think when we talk about machines, artificial intelligence, it's smart but it's not that smart. He gets confused, and now all of a sudden, it's just like a confused buyer does nothing. The algorithm is just going to say hey, I'm confused by this person, I'm just going to set them aside.
Stacy: I Do. Exactly. I agree with that. Yeah and it doesn't matter what social media platform you use yes they're all gonna have slightly different algorithms, but essentially, at their core, that is how it works, they know what we do, they can see what we look at they, they know us very well which, You know, people who are not marketers that's probably scary but as a marketer, it's amazing. But, I mean, you have to know that it's trying to figure your content out and who the best people to show it to they've the algorithm, and you know the people have ticked off they want your content to succeed because that means that you're going to keep making content, and they're going to keep having viewers so they want to show it to the right person, but if you are not being consistent, then it's going to be very hard for them to know who to show that. I think another big nugget that I'm taking out of this.
Dave: Everybody, this is such a big theme in our community and on these, on these shows every morning is consistent. Be consistent, be consistent, but that doesn't just mean throw any old thing up, be consistent with your message and your topic in your structure. Does that resonate with you if you are also talking about that as we talked about the algorithm?
Stacy: Yeah, For sure, it needs to be they don't just look at. I mean, again, this is a computer, it's not a human that's looking at your content so it's everything to, you know, like you guys see this screen behind me I leave that there, because that is what I started with that I tried changing them out that seems to be what works like I analyze everything about my content too. You can even see the text that I use on the overlay on top of every video that's the one that I think is the most clear you can see, like, kind of how I'm always positioned in my videos, even down to like the way that I deliver my messaging and what it, what it includes kind of how I build that out everything is consistent, because I have seen that it works. And when I kind of deviate from that I do try you'll see sometimes every once in a while I have like one or two videos where I'm outside or where I'm not in front of the screen where, you know, but I just find those don't always work as well. And, you know, I will try something every once in a while but it came to a consistent way that you do your content, the way that you do your emails, it can go outside of just social media, the way that you just build your presence is very important because people are looking for that they're coming to you for a reason and you need to remember that it's more than just humans who are trying to figure you out, it's also the social media algorithms and everything like that so being, you know, consistent with what you do is very important because you can also then determine what is not working. When you're not consistent with what you do when you change it up all the time and that thing stopped working, you are never going to be able to figure out what it was that you did that caused that to happen.
Dave: There's a lot of gold to be mined in what you're saying today I just have one final question speaking about doing, what's working, I mean you've got some YouTube videos here 490,000 views 100 and 111 views to. Why are you not doing more YouTube?
Stacy: It's something that's on the list, I mean, my husband has been saying the same thing is like I think you need to make more YouTube videos and like I really the only answer that I have because I know I need to. But the thing is, I'm still really doing it all by myself. I record all my videos myself, I edit all my videos myself, I make all the thumbnails myself, I do it all myself and it's, you know I used to be very hard on myself for not doing more. Now I turn it more into a motivation where I am doing what I can and I have a very high standard for the quality of content that I put out, so I don't want to rush. You know, anything to just put it out just to get views that's not really why I'm doing it. When I post something on my youtube I really want to make a video, I've researched it the best that I can. I've been in it, so that people really understand, and when I do put it out, people will know okay when she puts her stuff out, it's good, it's going to be good so that they will wait so I will get better at, you know, posting more content on my YouTube channel and it's coming for anyone who is waiting for it but just know that the wait will be worth it when it does come out because I'll make sure that it is good. That's a good philosophy so I actually have one more question. Are you repurposing your ted talks onto your Instagram rails? Yeah 100% That's the strategy that I've been doing. I haven't recorded any new content onto my Instagram yet. Because the reason why and this is something that I've even posted in my Facebook group, the reason why I even started Instagram was because when you're running an account on a free platform like social media, you're at the mercy of their algorithm which we just talked about and that could mean and what I think a lot of people probably haven't seen even on tick tock is that you may or may not have your accounts there tomorrow. And it's really not good business sense to build your entire business on something that you don't own. So what I suggest is to, for anyone who's watching this, who's in my group, that you diversify your content in as many places as possible because you want to be able to reach your audience. If something happens to your main traffic source so my main traffic source is tick tock. But, even me personally, I've been having issues with tick tock lately where I haven't been able to post they're not allowed me to posting so thankfully, I started my Instagram account and I've been more heavily posting there now, but the great thing is that I can just repurpose content so if anyone's feeling overwhelmed like oh my gosh and other social media platforms like you don't have to create new content repurpose everything that you have in as many places as possible, and build up your audience in as many places because then people can find you if something happens. And then when you get to a point where you can build your own, you know, somewhere where you can house your own audience yourself on a platform that makes you own, I don't even know what that looks like. But if you were to do that then, you know, you're a little bit more safe, but for right now with social media just diversify as much as you can, and that way you won't lose your business if something ever happens when you get to the place that you are, why not just open up an Instagram account is scoop up an extra nearly a million views on videos that I'm looking at here right now like, it just makes too much sense.
Dave: Yeah, you know, I think, something that a lot of us are, you know, are kind of that a lot of us are kind of looking at it, and just, it just also missing here is, Well, is that is that while you're building your business I guess is the best way to say it. These platforms are also building their business, they're trying to figure out, figure it out as they go to, you know, and so, you know, they're, they, they're competing for your bit your business like in your business is your content creation, they want every platform tick tock Instagram wants the best creators. For that to be their main platform, right. So, it's really smart for you to be on these different platforms. Give them content, because they want to push it forward, they want, they want to give you the most views so that's your focus. And, and, also, also understand that they're trying to figure it out as they go. So if all of a sudden you get throttled back, or you're not. You're not getting as many views or whatever, use, if you've diversified like that, diversified your traffic, ultimately you still win because you kind of are like hey what my money's no good here. Okay, I'll just go over here to Instagram, you know what I mean.
Stacy: Exactly, yeah.
Dave: Yeah, so they're going, you know, it's I feel like we underestimate the power that we have as creators today, because of all these platforms that I'm telling you right now. You look at the announcement that Mark Zuckerberg just made yesterday. I think about the metaverse. Okay this is his new vision for what the internet is going to look like and all of the work, all of the focus that they're putting in to their platform for creators, for creators, right, that means that they're going to tailor the platform in focus a lot of their attention on us creators, because they know if they can attract the most creators. Then, if they have the best content that people are going to continue to stay on their platform, that means that not only are you going to have the same chance that you've always had to build an audience and sell your own stuff, or products you're an affiliate of. But these platforms are going to continue to share, advertising revenue with us, and increase it higher and higher kind of like YouTube does, because they know that if they don't, we're going to go to these platforms like Twitch, or like YouTube, to where they're going to pay us, and they're also going to allow others on the platform like even Facebook just launched this new app to where you can, you can leave stars, your audience as they're watching a live stream can actually pay you we could implement it right now on our live streams can actually pay you. It's simple Stacey, it's like, it's like, Have you ever bought something on like on your phone, or it's just Apple Pay, you just click it.
Stacy: Oh yeah.
Dave: Well, there's, there's, there's an app, a function or a feature that they just launched on Facebook to where you can send somebody stars in pay them while you're watching their live stream the same exact way with the same ease you don't even have to put in your credit card information, with the same ease that you can unlike unlike Apple Pay, so if you guys think that, that there's a lot of opportunity out there right now or if you're thinking that somehow you missed the boat. It's just getting started.
Stacy: Oh yeah, yeah, opportunity is everywhere, brilliant, like I truly believe that.
Dave: Yeah, well listen, You have given us so graciously, an hour of your time this morning, and I know it was so impactful, you've gained tons of fans. You know, now if many people already said they already know you but I just think we still much for your time. Congratulations on your success. And, you know, hopefully we can twist your arm and get you back for another episode here in a couple of months.
Stacy: Oh yeah, I'm not going anywhere anytime soon, so I'll be here forever. Whenever you need something, Stacy will tell your husband that I said hello and give it to your family. Our best, and we'll talk to you later.
Stacy: All right, all right. Okay, thanks. Bye everyone.
Dave: See you Stacy. All right, listen, I'm just gonna say this and then we're going to end there was so much gold in that episode, that if you, if you don't go back and mine the pieces out. You're You're insane. Like, seriously, even for me, there's bits and pieces to go back and listen to to just tease apart in terms of training algorithms and in terms of her process. Yeah, Ruby says it was an amazing interview, Lucinda, tons of love for Stacy and that I mean these episodes are awesome. And I think one of the coolest things that I like is also having returned guests like Stacey was on a couple of months ago and it's been really cool to watch her journey like back then she was just kind of like taken off a little bit and I think she was, you know, she was kind of like, I don't know like, Is this happening like and now she knows it's happening like she knows that she's earned it. She owns it, and it's awesome to see somebody sort of step into their power. So, anyways, you're not here folks. Have a fantastic day, be Legendary. And we'll see you back here again tomorrow 10am Eastern time. Peace.
